Leverage Big Data by Starting Small

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  • Parent Category Name: Big Data
  • Parent Category Link: /big-data
  • The desire for rapid decision making is increasing and the complexity of data sources is growing; business users want access to several new data sources, but in a way that is controlled and easily consumable.
  • Organizations may understand the transformative potential of a big data initiative, but struggle to make the transition from the awareness of its importance to identifying a concrete use case for a pilot project.
  • The big data ecosystem is crowded and confusing, and a lack of understanding of that ecosystem may cause a paralysis for organizations.

Our Advice

Critical Insight

  • Big data is simply data. With technological advances, what was once considered big data is now more approachable for all organizations irrespective of size.
  • The variety element is the key to unlocking big data value. Drill down into your specific use cases more effectively by focusing on what kind of data you should use.
  • Big data is about deep analytics. Deep doesn’t mean difficult. Visualization of data, integrating new data, and understanding associations are ways to deepen your analytics.

Impact and Result

  • Establish a foundational understanding of what big data entails and what the implications of its different elements are for your organization.
  • Confirm your current maturity for taking on a big data initiative, and make considerations for core data management practices in the context of incorporating big data.
  • Avoid boiling the ocean by pinpointing use cases by industry and functional unit, followed by identifying the most essential data sources and elements that will enable the initiative.
  • Leverage a repeatable pilot project framework to build out a successful first initiative and implement future projects en-route to evolving a big data program.

Leverage Big Data by Starting Small Research & Tools

Start here – read the Executive Brief

Read our concise Executive Brief to find out why you should leverage big data, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

Besides the small introduction, subscribers and consulting clients within this management domain have access to:

1. Undergo big data education

Build a foundational understanding of the current big data landscape.

  • Leverage Big Data by Starting Small – Phase 1: Undergo Big Data Education

2. Assess big data readiness

Appraise current capabilities for handling a big data initiative and revisit the key data management practices that will enable big data success.

  • Leverage Big Data by Starting Small – Phase 2: Assess Big Data Readiness
  • Big Data Maturity Assessment Tool

3. Pinpoint a killer big data use case

Armed with Info-Tech’s variety dimension framework, identify the top use cases and the data sources/elements that will power the initiative.

  • Leverage Big Data by Starting Small – Phase 3: Pinpoint a Killer Big Data Use Case
  • Big Data Use-Case Suggestion Tool

4. Structure a big data proof-of-concept project

Leverage a repeatable framework to detail the core components of the pilot project.

  • Leverage Big Data by Starting Small – Phase 4: Structure a Big Data Proof-of-Concept Project
  • Big Data Work Breakdown Structure Template
  • Data Scientist
  • Big Data Cost/Benefit Tool
  • Big Data Stakeholder Presentation Template
  • Big Data Communication Tracking Template
[infographic]

Workshop: Leverage Big Data by Starting Small

Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

1 Undergo Big Data Education

The Purpose

Understand the basic elements of big data and its relationship to traditional business intelligence.

Key Benefits Achieved

Common, foundational knowledge of what big data entails.

Activities

1.1 Determine which of the four Vs is most important to your organization.

1.2 Explore new data through a social lens.

1.3 Brainstorm new opportunities for enhancing current reporting assets with big data sources.

Outputs

Relative importance of the four Vs from IT and business perspectives

High-level improvement ideas to report artifacts using new data sources

2 Assess Your Big Data Readiness

The Purpose

Establish an understanding of current maturity for taking on big data, as well as revisiting essential data management practices.

Key Benefits Achieved

Concrete idea of current capabilities.

Recommended actions for developing big data maturity.

Activities

2.1 Determine your organization’s current big data maturity level.

2.2 Plan for big data management.

Outputs

Established current state maturity

Foundational understanding of data management practices in the context of a big data initiative

3 Pinpoint Your Killer Big Data Use Case

The Purpose

Explore a plethora of potential use cases at the industry and business unit level, followed by using the variety element of big data to identify the highest value initiative(s) within your organization.

Key Benefits Achieved

In-depth characterization of a pilot big data initiative that is thoroughly informed by the business context.

Activities

3.1 Identify big data use cases at the industry and/or departmental levels.

3.2 Conduct big data brainstorming sessions in collaboration with business stakeholders to refine use cases.

3.3 Revisit the variety dimension framework to scope your big data initiative in further detail.

3.4 Create an organizational 4-column data flow model with your big data sources/elements.

3.5 Evaluate data sources by considering business value and risk.

3.6 Perform a value-effort assessment to prioritize your initiatives.

Outputs

Potential big data use cases

Potential initiatives rooted in the business context and identification of valuable data sources

Identification of specific data sources and data elements

Characterization of data sources/elements by value and risk

Prioritization of big data use cases

4 Structure a Big Data Proof-of-Concept Project

The Purpose

Put together the core components of the pilot project and set the stage for enterprise-wide support.

Key Benefits Achieved

A repeatable framework for implementing subsequent big data initiatives.

Activities

4.1 Construct a work breakdown structure for the pilot project.

4.2 Determine your project’s need for a data scientist.

4.3 Establish the staffing model for your pilot project.

4.4 Perform a detailed cost/benefit analysis.

4.5 Make architectural considerations for supporting the big data initiative.

Outputs

Comprehensive list of tasks for implementing the pilot project

Decision on whether or not a data scientist is needed, and where data science capabilities will be sourced

RACI chart for the project

Big data pilot cost/benefit summary

Customized, high-level architectural model that incorporates technologies that support big data

Build Your First RPA Bot

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  • Parent Category Name: Optimization
  • Parent Category Link: /optimization
  • Your organization has many business processes that rely on manual, routine, and repetitive data collection and processing work. These processes need to be automated to meet strategic priorities.
  • Your stakeholders decided to invest in robotic process automation (RPA). They are ready to begin the planning and delivery of their first RPA bot.
  • However, your organization lacks the critical foundations involved in successful RPA delivery, such as analysis of the suitability of candidate processes, business and IT collaboration, and product ownership.

Our Advice

Critical Insight

  • Manage your business and IT debt before you adopt RPA. RPA doubles down on your process inefficiencies, lack of operations and architectural standardization, and unenforced quality standards. RPA solutions will be fragile and prone to failure if debt is not managed.
  • Adopt BizDevOps. RPA will not be successful if your lines-of-business (LOBs) and IT are not working together. IT must empathize with how LOBs operate and proactively support the underlying operational systems. LOBs must be accountable for all products leveraging RPA and be able to rationalize RPA’s technical feasibility.
  • Start with RPA 1.0. Don’t get caught up in the AI and machine learning (RPA 2.0) hype. Evaluate the acceptance and value of RPA 1.0 to establish a sustainable and collaborative foundation for its delivery and management. Then use the lessons learned to prepare for future RPA 2.0 adoption. In many cases, RPA 1.0 is good enough.

Impact and Result

  • Establish the right expectations. Gain a grounded understanding of RPA value and limitations in your context. Discuss current IT and business operations challenges to determine if they will impact RPA success.
  • Build your RPA governance. Clarify the roles, processes, and tools needed to support RPA delivery and management through IT and business collaboration.
  • Evaluate the fit of RPA. Obtain a thorough view of the business and technical complexities of your candidate processes. Indicate where and how RPA is expected to generate the most return.

Build Your First RPA Bot Research & Tools

Start here – read the Executive Brief

Read our concise Executive Brief to find out how you should build your first RPA bot, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

Besides the small introduction, subscribers and consulting clients within this management domain have access to:

1. Define your RPA governance

Set the expectations of your first RPA bot. Define the guiding principles, ethics, and delivery capabilities that will govern RPA delivery and support.

  • Build Your First RPA Bot – Phase 1: Define Your RPA Governance

2. Deliver and manage your bots

Validate the fit of your candidate business processes for RPA and ensure the support of your operational system. Shortlist the features of your desired RPA vendor. Modernize your delivery process to accommodate RPA.

  • Build Your First RPA Bot – Phase 2: Deliver and Manage Your Bots

3. Roadmap your RPA adoption

Build a roadmap of initiatives to implement your first bot and build the foundations of your RPA practice.

  • Build Your First RPA Bot – Phase 3: Roadmap Your RPA Adoption
[infographic]

Workshop: Build Your First RPA Bot

Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

1 Define Your RPA Governance

The Purpose

State the success criteria of your RPA adoption through defined objectives and metrics.

Define your RPA guiding principles and ethics.

Build the RPA capabilities that will support the delivery and management of your bots.

Key Benefits Achieved

Grounded stakeholder expectations

RPA guiding principles

RPA capabilities and the key roles to support RPA delivery and management

Activities

1.1 State Your RPA Objectives.

1.2 Define Your RPA Principles

1.3 Develop Your RPA Capabilities

Outputs

RPA objectives and metrics

RPA guiding principles and ethics

RPA and product ownership, RPA capabilities, RPA role definitions

2 Deliver and Manage Your Bots

The Purpose

Evaluate the fit of your candidate business processes for automation.

Define the operational platform to support your RPA solution.

Shortlist the desired RPA vendor features.

Optimize your product delivery process to support RPA.

Key Benefits Achieved

Verifies the decision to implement RPA for the candidate business process

The system changes and modifications needed to support RPA

Prioritized list of RPA vendor features

Target state RPA delivery process

Activities

2.1 Prepare Your RPA Platform

2.2 Select Your RPA Vendor

2.3 Deliver and Manage Your Bots

Outputs

Assessment of candidate business processes and supporting operational platform

List of desired RPA vendor features

Optimized delivery process

3 Roadmap Your RPA Adoption

The Purpose

Build your roadmap to implement your first RPA bot and build the foundations of your RPA practice.

Key Benefits Achieved

Implementation initiatives

RPA adoption roadmap

Activities

3.1 Roadmap Your RPA Adoption

Outputs

RPA adoption roadmap

Develop APIs That Work Properly for the Organization

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  • Parent Category Name: Requirements & Design
  • Parent Category Link: /requirements-and-design
  • CIOs have trouble integrating new technologies (e.g. mobile, cloud solutions) with legacy applications, and lack standards for using APIs across the organization.
  • Organizations produce APIs that are error-prone, not consistently configured, and not maintained effectively.
  • Organizations are looking for ways to increase application quality and code reusability to improve development throughput using web APIs.
  • Organizations are looking for opportunities to create an application ecosystem which can expose internal services across the organization and/or to external third parties and business partners.

Our Advice

Critical Insight

  • Organizations are looking to go beyond current development practices to provide scalable and reusable web services.
  • Web API development is a tactical competency that is important to enabling speed of development, quality of applications, reusability, innovation, and business alignment.
  • Design your web API as a product that promotes speed of development and service reuse.
  • Optimize the design, development, testing, and monitoring of your APIs incrementally and iteratively to cover all use cases in the long term.

Impact and Result

  • Create a repeatable process to improve the quality, reusability, and governance of your web APIs.
  • Define the purpose of your API and the common uses cases that it will service.
  • Understand what development techniques are required to develop an effective web API based on Info-Tech’s web API framework.
  • Continuously reiterate your web API to demonstrate to business stakeholders the value your web API provides.

Develop APIs That Work Properly for the Organization Research & Tools

Start here – read the Executive Brief

Read our concise Executive Brief to find out why you should develop APIs, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

Besides the small introduction, subscribers and consulting clients within this management domain have access to:

1. Examine the opportunities web APIs can enable

Assess the opportunities of web APIs.

  • Develop APIs That Work Properly for the Organization – Phase 1: Examine the Opportunities Web APIs Can Enable

2. Design and develop a web API

Design and develop web APIs that support business processes and enable reusability.

  • Develop APIs That Work Properly for the Organization – Phase 2: Design and Develop a Web API
  • Web APIs High-Level Design Requirements Template
  • Web API Design Document Template

3. Test the web API

Accommodate web API testing best practices in application test plans.

  • Develop APIs That Work Properly for the Organization – Phase 3: Test the Web API
  • Web API Test Plan Template

4. Monitor and continuously optimize the web API

Monitor the usage and value of web APIs and plan for future optimizations and maintenance.

  • Develop APIs That Work Properly for the Organization – Phase 4: Monitor and Continuously Optimize the Web API
  • Web API Process Governance Template
[infographic]

Workshop: Develop APIs That Work Properly for the Organization

Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

1 Examine the Opportunities Web APIs Can Enable

The Purpose

Gauge the importance of web APIs for achieving your organizational needs.

Understand how web APIs can be used to achieve below-the-line and above-the-line benefits.

Be aware of web API development pitfalls. 

Key Benefits Achieved

Understanding the revenue generation and process optimization opportunities web APIs can bring to your organization.

Knowledge of the current web API landscape. 

Activities

1.1 Examine the opportunities web APIs can enable.

Outputs

2 Design & Develop Your Web API

The Purpose

Establish a web API design and development process.

Design scalable web APIs around defined business process flows and rules.

Define the web service objects that the web APIs will expose. 

Key Benefits Achieved

Reusable web API designs.

Identification of data sets that will be available through web services.

Implement web API development best practices. 

Activities

2.1 Define high-level design details based on web API requirements.

2.2 Define your process workflows and business rules.

2.3 Map the relationships among data tables through ERDs.

2.4 Define your data model by mapping the relationships among data tables through data flow diagrams.

2.5 Define your web service objects by effectively referencing your data model.

Outputs

High-level web API design.

Business process flow.

Entity relationship diagrams.

Data flow diagrams.

Identification of web service objects.

3 Test Your Web API

The Purpose

Incorporate APIs into your existing testing practices.

Emphasize security testing with web APIs.

Learn of the web API testing and monitoring tool landscape.

Key Benefits Achieved

Creation of a web API test plan.

Activities

3.1 Create a test plan for your web API.

Outputs

Web API Test Plan.

4 Monitor and Continuously Optimize Your Web API

The Purpose

Plan for iterative development and maintenance of web APIs.

Manage web APIs for versioning and reuse.

Establish a governance structure to manage changes to web APIs. 

Key Benefits Achieved

Implement web API monitoring and maintenance best practices.

Establishment of a process to manage future development and maintenance of web APIs. 

Activities

4.1 Identify roles for your API development projects.

4.2 Develop governance for web API development.

Outputs

RACI table that accommodates API development.

Web API operations governance structure.

Jump Start Your Vendor Management Initiative

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  • Parent Category Name: Vendor Management
  • Parent Category Link: /vendor-management
  • Each year, IT organizations spend more money “outsourcing” tasks, activities, applications, functions, and other items.
  • The increased spend and associated outsourcing leads to less control, and more risk for IT organizations. Managing this becomes a higher priority for IT, but many IT organizations are ill-equipped to do this proactively.

Our Advice

Critical Insight

  • Vendor management is not “plug and play” – each organization’s vendor management initiative (VMI) needs to fit its culture, environment, and goals. There are commonalites among vendor management initiatives, but the key is to adapt vendor management principles to fit your needs, not the other way around.
  • All vendors are not of equal importance to an organization. Internal resources are a scarce commodity and should be deployed so that they provide the best return on the organization’s investment. Classifying or segmenting your vendors allows you to focus your efforts on the most important vendors first, allowing your VMI to have the greatest impact possible.
  • Having a solid foundation is critical to the VMI’s ongoing success. Whether you will be creating a formal vendor management office or using vendor management techniques, tools, and templates “informally,” starting with the basics is essential. Make sure you understand why the VMI exists and what it hopes to achieve, what is in and out of scope for the VMI, what strengths the VMI can leverage and the obstacles it will have to address, and how it will work with other areas within your organization.

Impact and Result

  • Build and implement a vendor management initiative tailored to your environment.
  • Create a solid foundation to sustain your vendor management initiative as it evolves and matures.
  • Leverage vendor management-specific tools and templates to manage vendors more proactively and improve communication.
  • Concentrate your vendor management resources on the right vendors.
  • Build a roadmap and project plan for your vendor management journey to ensure you reach your destination.
  • Build collaborative relationships with critical vendors.

Jump Start Your Vendor Management Initiative Research & Tools

Start here – read the Executive Brief

Read our concise Executive Brief to find out why you should jump start a vendor management initiative, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

Besides the small introduction, subscribers and consulting clients within this management domain have access to:

1. Plan

Organize your VMI and document internal processes, relationships, roles, and responsibilities. The main outcomes from this phase are organizational documents, a baseline VMI maturity level, and a desired future state for the VMI.

  • Jump Start Your Vendor Management Initiative – Phase 1: Plan
  • Jump – Phase 1 Tools and Templates Compendium

2. Build

Configure and create the tools and templates that will help you run the VMI. The main outcomes from this phase are a clear understanding of which vendors are important to you, the tools to manage the vendor relationships, and an implementation plan.

  • Jump Start Your Vendor Management Initiative – Phase 2: Build
  • Jump – Phase 2 Tools and Templates Compendium
  • Jump – Phase 2 Vendor Classification Tool
  • Jump – Phase 2 Vendor Risk Assessment Tool

3. Run

Begin operating the VMI. The main outcomes from this phase are guidance and the steps required to implement your VMI.

  • Jump Start Your Vendor Management Initiative – Phase 3: Run

4. Review

Identify what the VMI should stop doing, start doing, and continue doing as it improves and matures. The main outcomes from this phase are ways to advance the VMI and maintain internal alignment.

  • Jump Start Your Vendor Management Initiative – Phase 4: Review

Infographic

Workshop: Jump Start Your Vendor Management Initiative

Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

1 Plan

The Purpose

Getting Organized

Key Benefits Achieved

Defined Roles and Goals for the VMI

Activities

1.1 Mission Statement and Goals

1.2 Scope

1.3 Strengths and Obstacles

1.4 Roles and Responsibilities – OIC Chart

1.5 Process Mapping

1.6 Vendor Inventory Tool (Overview)

Outputs

Completed Mission Statement and Goals

List of Items In Scope and Out of Scope for the VMI

List of Strengths and Obstacles for the VMI

Completed OIC Chart

Sample Process Map for One Process

Begun Using Vendor Inventory Tool

2 Plan/Build/Run

The Purpose

Build VMI Tools and Templates

Key Benefits Achieved

Configured Tools and Templates for the VMI Based on Its Roles and Goals

Activities

2.1 Maturity Assessment

2.2 Structure and Job Descriptions

2.3 Attributes of a Valuable Vendor

2.4 Classification Model

2.5 Risk Assessment Tool

2.6 Scorecards and Feedback

2.7 Business Alignment Meeting Agenda

Outputs

Completed Maturity Assessment.

Sample Job Descriptions and Phrases.

List of Attributes of a Valuable Vendor.

Configured Classification Model.

Configured Risk Assessment Tool.

Configured Scorecard and Feedback Questions.

Configured Business Alignment Meeting Agenda.

3 Build/Run

The Purpose

Continue Building VMI Tools and Templates

Key Benefits Achieved

Configured Tools and Templates for the VMI Based on Its Roles and Goals

Activities

3.1 Relationship Alignment Document

3.2 Vendor Orientation

3.3 Policies and Procedures

3.4 3-Year Roadmap

3.5 90-Day Plan

3.6 Quick Wins

3.7 Reports

3.8 Kickoff Meeting

Outputs

Relationship Alignment Document Sample and Checklist

Vendor Orientation Checklist

Policies and Procedures Checklist

Completed 3-Year Roadmap

Completed 90-Day Plan

List of Quick Wins

List of Reports

4 Review

The Purpose

Review the Past 12 Months of VMI Operations and Improve

Key Benefits Achieved

Keeping the VMI Aligned With the Organization’s Goals and Ensuring the VMI Is Leveraging Leading Practices

Activities

4.1 Develop/Improve Vendor Relationships.

4.2 Assess Compliance.

4.3 Incorporate Leading Practices.

4.4 Leverage Lessons Learned.

4.5 Maintain Internal Alignment.

4.6 Update Governances.

Outputs

Further reading

Jump Start Your Vendor Management Initiative

Create and implement a vendor management framework to begin obtaining measurable results in 90 days.

EXECUTIVE BRIEF

Analyst Perspective

What is vendor management?

When you read the phrase “vendor management,” what comes to mind? This isn’t a rhetorical question. Take your time … I’ll wait.

Unfortunately, those words conjure up a lot of different meanings, and much of that depends on whom you ask. Those who work in the vendor management field will provide a variety of answers. To complicate matters, those who are vendor management “outsiders” will have a totally different view of what vendor management is. Why is this important? Because we need a common definition to communicate more effectively, even if the definition is broad.

Let’s start creating a working definition that is not circular. Vendor management is not simply managing vendors. That expression basically reorders the words and does nothing to advance our cause; it only adds to the existing confusion surrounding the concept.

Vendor management is best thought of as a spectrum or continuum with many points rather than a specific discipline like accounting or finance. There are many functions and activities that fall under the umbrella term of vendor management: some of them will be part of your vendor management initiative (VMI), some will not, and some will exist in your organization but be outside the VMI. This is the unique part of vendor management – the part that makes it fun, but also the part that leads to the confusion. For example, accounts payable sits within the accounting department almost exclusively, but contract management can sit within or outside the VMI. The beauty of vendor management is its flexibility; your VMI can be created to meet your specific needs and goals while leveraging common vendor management principles.

Every conversation around vendor management needs to begin with “What do you mean by that?” Only then can we home in on the scope and nature of what people are discussing. “Managing vendors” is too narrow because it often ignores many of the reasons organizations create VMIs in the first place: to reduce costs, to improve performance, to improve processes, to improve relationships, to improve communication, and to manage risk better.

Vendor management is a strategic initiative that takes the big picture into account … navigating the cradle to grave lifecycle to get the most out of your interactions and relationships with your vendors. It is flexible and customizable; it is not plug and play or overly prescriptive. Tools, principles, templates, and concepts are adapted rather than adopted as is. Ultimately, you define what vendor management is for your organization.

We look forward to helping you on your vendor management journey no matter what it looks like. But first, let’s have a conversation about how you want to define vendor management in your environment.

This is a picture of Phil Bode, Principal  Research Director, Vendor Management at Info-Tech Research Group.

Phil Bode
Principal Research Director, Vendor Management
Info-Tech Research Group

Executive Summary

Your Challenge

Each year, IT organizations “outsource” tasks, activities, functions, and other items. During 2021:

  • Spend on as-a-service providers increased 38% over 2020.*
  • Spend on managed service providers increased 16% over 2020.*
  • IT service providers increased their merger and acquisition numbers by 47% over 2020.*

*Source: Information Services Group, Inc., 2022.

This leads to more spend, less control, and more risk for IT organizations. Managing this becomes a higher priority for IT, but many IT organizations are ill-equipped to do this proactively.

Common Obstacles

As new contracts are negotiated and existing contracts are renegotiated or renewed, there is a perception that the contracts will yield certain results, output, performance, solutions, or outcomes. The hope is that these will provide a measurable expected value to IT and the organization. Oftentimes, much of the expected value is never realized. Many organizations don’t have a VMI to help:

  • Ensure at least the expected value is achieved.
  • Improve on the expected value through performance management.
  • Significantly increase the expected value through a proactive VMI.

Info-Tech’s Approach

Vendor management is a proactive, cross-functional lifecycle. It can be broken down into four phases:

  • Plan
  • Build
  • Run
  • Review

The Info-Tech process addresses all four phases and provides a step-by-step approach to configure and operate your VMI. The content in this blueprint helps you quickly establish your VMI and set a solid foundation for its growth and maturity.

Info-Tech Insight

Vendor management is not a one-size-fits-all initiative. It must be configured:

  • For your environment, culture, and goals.
  • To leverage the strengths of your organization and personnel.
  • To focus your energy and resources on your critical vendors.

Executive Summary

Your Challenge

Spend on managed service providers and as-a-service providers continues to increase. In addition, IT services vendors continue to be active in the mergers and acquisitions arena. This increases the need for a VMI to help with the changing IT vendor landscape. In 2021, there was increases of:

38%

Spend on As-a-Service Providers

16%

Spend on Managed Services Providers

47%

IT Services Merger & Acquisition Growth (Transactions)

Source: Information Services Group, Inc., 2022.

Executive Summary

Common Obstacles

When organizations execute, renew, or renegotiate a contract, there is an “expected value” associated with that contract. Without a robust VMI, most of the expected value will never be realized. With a robust VMI, the realized value significantly exceeds the expected value during the contract term.

A contract’s realized value with and without a vendor management initiative

Two bars are depicted, showing that vendor collaboration and vendor performance management exceed expected value with a VMI, but without VMI, 75% of a contract's expected value can disappear within 18 months.

Source: Based on findings from Geller & Company, 2003.

Executive Summary

Info-Tech’s Approach

A sound, cyclical approach to vendor management will help you create a VMI that meets your needs and stays in alignment with your organization as they both change (i.e. mature and grow).

This is an image of Info-Tech's approach to VMI.  It includes the following four steps: 01 - Plan; 02 - Build; 03 - Run; 04 - Review

Info-Tech’s Methodology for Creating and Operating Your VMI

Phase 1: Plan Phase 2: Build Phase 3: Run Phase 4: Review

Phase Steps

1.1 Mission Statement and Goals
1.2 Scope
1.3 Strengths and Obstacles
1.4 Roles and Responsibilities
1.5 Process Mapping
1.6 Charter
1.7 Vendor Inventory
1.8 Maturity Assessment
1.9 Structure

2.1 Classification Model
2.2 Risk Assessment Tool
2.3 Scorecards and Feedback
2.4 Business Alignment Meeting Agenda
2.5 Relationship Alignment Document
2.6 Vendor Orientation
2.7 Job Descriptions
2.8 Policies and Procedures
2.9 3-Year Roadmap
2.10 90-Day Plan
2.11 Quick Wins
2.12 Reports

3.1 Classify Vendors
3.2 Conduct Internal “Kickoff” Meeting
3.3 Conduct Vendor Orientation
3.4 Compile Scorecards
3.5 Conduct Business Alignment Meetings
3.6 Work the 90-Day Plan
3.7 Manage the 3-Year Roadmap
3.8 Measure and Monitor Risk
3.9 Issue Reports
3.10 Develop/Improve Vendor Relationships
3.11 Contribute to Other Processes

4.1 Assess Compliance
4.2 Incorporate Leading Practices
4.3 Leverage Lessons Learned
4.4 Maintain Internal Alignment
4.5 Update Governances

Phase Outcomes

This phase helps you organize your VMI and document internal processes, relationships, roles, and responsibilities. The main outcomes from this phase are organizational documents, a baseline VMI maturity level, and a desired future state for the VMI. This phase helps you configure and create the tools and templates that will help you run the VMI. The main outcomes from this phase are a clear understanding of which vendors are important to you, the tools to manage the vendor relationships, and an implementation plan. This phase helps you begin operating the VMI. The main outcomes from this phase are guidance and the steps required to implement your VMI. This phase helps the VMI identify what it should stop doing, start doing, and continue doing as it improves and matures. The main outcomes from this phase are ways to advance the VMI and maintain internal alignment.

Insight Summary

Insight 1

Vendor management is not “plug and play” – each organization’s vendor management initiative (VMI) needs to fit its culture, environment, and goals. While there are commonalities and leading practices associated with vendor management, your initiative won’t look exactly like another organization’s. The key is to adapt vendor management principles to fit your needs.

Insight 2

All vendors are not of equal importance to your organization. Internal resources are a scarce commodity and should be deployed so that they provide the best return on the organization’s investment. Classifying or segmenting your vendors allows you to focus your efforts on the most important vendors first, allowing your VMI to have the greatest impact possible.

Insight 3

Having a solid foundation is critical to the VMI’s ongoing success. Whether you will be creating a formal vendor management office or using vendor management techniques, tools, and templates “informally,” starting with the basics is essential. Make sure you understand why the VMI exists and what it hopes to achieve, what is in and out of scope for the VMI, what strengths the VMI can leverage and the obstacles it will have to address, and how it will work with other areas within your organization.

Blueprint Deliverables

The four phases of creating and running a vendor management initiative are supported with configurable tools, templates, and checklists to help you stay aligned internally and achieve your goals.

VMI Tools and Templates

This image contains two screenshots of Info-Tech's VMI Tools and Templates

Build a solid foundation for your VMI and configure tools and templates to help you manage your vendor relationships.

Key Deliverables:

  1. Jump – Phase 1 Tools and Templates Compendium
  2. Jump – Phase 2 Tools and Templates Compendium
  3. Jump – Phase 2 Vendor Classification Tool
  4. Jump – Phase 2 Vendor Risk Assessment Tool

A suite of tools and templates to help you create and implement your vendor management initiative.

Blueprint benefits

IT Benefits

  • Identify and manage risk proactively.
  • Reduce costs and maximize value.
  • Increase visibility with your critical vendors.
  • Improve vendor performance.
  • Create a collaborative environment with key vendors.
  • Segment vendors to allocate resources more effectively and more efficiently.

Business Benefits

  • Improve vendor accountability.
  • Increase collaboration between departments.
  • Improve working relationships with your vendors.
  • Create a feedback loop to address vendor or customer issues before they get out of hand or are more costly to resolve.
  • Increase access to meaningful data and information regarding important vendors.

Establish Baseline Metrics

Baseline metrics will be improved through:

Using the Maturity Assessment and 90-Day Plan tools, track how well you are able to achieve your goals and objectives:

  • Did you meet the targeted maturity level for each maturity category as determined by the point system?
  • Did you finish each activity in the 90-Day Plan completely and on time?
1-Year Maturity Roadmap(by Category) Target Maturity (Total Points) Actual Maturity (Total Points)
Contracts 12 12
Risk 8 7
Vendor Selection 9 9
Vendor Relationships 21 21
VMI Operations 24 16
90-Day Plan (by Activity) Activity Completed
Finalize mission and goals; gain executive approval Yes
Finalize OIC chart; gain buy-in from other departments Yes
Classify top 40 vendors by spend Yes
Create initial scorecard Yes
Develop the business alignment meeting agenda Yes
Conduct two business alignment meetings No
Update job descriptions Yes
Map two VMI processes No

Info-Tech offers various levels of support to best suit your needs

DIY Toolkit

“Our team has already made this critical project a priority, and we have the time and capability, but some guidance along the way would be helpful.”

Guided Implementation

“Our team knows that we need to fix a process, but we need assistance to determine where to focus. Some check-ins along the way would help keep us on track.”

Workshop

“We need to hit the ground running and get this project kicked off immediately. Our team has the ability to take this over once we get a framework and strategy in place.”

Consulting

“Our team does not have the time or the knowledge to take this project on. We need assistance through the entirety of this project.”

Diagnostics and consistent frameworks used throughout all four options

Guided Implementation

What does a typical GI on this topic look like?

Phase 1 Phases 2 & 3 Phase 4

Call #1: Mission statement and goals, scope, and strengths and obstacles.

Call #5: Classification model.

Call #9: Policies and procedures and reports.

Call #12: Assess compliance, incorporate leading practices, leverage lessons learned, maintain internal alignment, and update governances.

Call #2: Roles and responsibilities and process mapping.

Call #6: Risk assessment.

Call #10: 3-year roadmap.

Call #3: Charter and vendor inventory.

Call #7: Scorecards and feedback and business alignment meetings.

Call #11: 90-day plan and quick wins.

Call #4: Maturity assessment and VMI structure.

Call #8: Relationship alignment document, vendor orientation, and job descriptions.

Workshop Overview

Contact your account representative for more information.
workshops@infotech.com 1-888-670-8889

Day 1 Day 2 Day 3 Day 4
Plan Plan/Build/Run Build/Run Review

Activities

1.1 Mission Statement and Goals
1.2 Scope
1.3 Strengths and Obstacles
1.4 Roles and Responsibilities
1.5 Process Mapping
1.6 Charter
1.7 Vendor Inventory
1.8 Maturity Assessment
1.9 Structure

2.1 Classification Model
2.2 Risk Assessment Tool
2.3 Scorecards and Feedback
2.4 Business Alignment Meeting Agenda
2.5 Relationship Alignment Document
2.6 Vendor Orientation
2.7 Job Descriptions
2.8 Policies and Procedures
2.9 3-Year Roadmap
2.10 90-Day Plan
2.11 Quick Wins
2.12 Reports

3.1 Classify Vendors
3.2 Conduct Internal “Kickoff” Meeting
3.3 Conduct Vendor Orientation
3.4 Compile Scorecards
3.5 Conduct Business Alignment Meetings
3.6 Work the 90-Day Plan
3.7 Manage the 3-Year Roadmap
3.8 Measure and Monitor Risk
3.9 Issue Reports
3.10 Develop/Improve Vendor Relationships
3.11 Contribute to Other Processes

4.1 Assess Compliance
4.2 Incorporate Leading Practices
4.3 Leverage Lessons Learned
4.4 Maintain Internal Alignment
4.5 Update Governances

Deliverables

  1. Completed Mission Statement and Goals
  2. List of Items In Scope and Out of Scope for the VMI
  3. List of Strengths and Obstacles for the VMI
  4. Completed OIC Chart
  5. Sample Process Map for One Process
  6. Vendor Inventory tab
  1. Completed Maturity Assessment
  2. Sample Job Descriptions and Phrases
  3. List of Attributes of a Valuable Vendor
  4. Configured Classification Model
  5. Configured Risk Assessment Tool
  6. Configured Scorecard and Feedback Questions
  7. Configured Business Alignment Meeting Agenda
  1. Relationship Alignment Document Sample and Checklist
  2. Vendor Orientation Checklist
  3. Policies and Procedures Checklist
  4. Completed 3-Year Roadmap
  5. Completed 90-Day Plan
  6. List of Quick Wins
  7. List of Reports

Phase 1: Plan

Get Organized

1.1 Mission Statement and Goals
1.2 Scope
1.3 Strengths and Obstacles
1.4 Roles and Responsibilities
1.5 Process Mapping
1.6 Charter
1.7 Vendor Inventory
1.8 Maturity Assessment
1.9 Structure

Phase 1 Phase 2 Phase 3 Phase 4
1.1 Mission Statement and Goals
1.2 Scope
1.3 Strengths and Obstacles
1.4 Roles and Responsibilities
1.5 Process Mapping
1.6 Charter
1.7 Vendor Inventory
1.8 Maturity Assessment
1.9 Structure

2.1 Classification Model
2.2 Risk Assessment Tool
2.3 Scorecards and Feedback
2.4 Business Alignment Meeting Agenda
2.5 Relationship Alignment Document
2.6 Vendor Orientation
2.7 Job Descriptions
2.8 Policies and Procedures
2.9 3-Year Roadmap
2.10 90-Day Plan
2.11 Quick Wins
2.12 Reports

3.1 Classify Vendors
3.2 Conduct Internal “Kickoff” Meeting
3.3 Conduct Vendor Orientation
3.4 Compile Scorecards
3.5 Conduct Business Alignment Meetings
3.6 Work the 90-Day Plan
3.7 Manage the 3-Year Roadmap
3.8 Measure and Monitor Risk
3.9 Issue Reports
3.10 Develop/Improve Vendor Relationships
3.11 Contribute to Other Processes

4.1 Assess Compliance
4.2 Incorporate Leading Practices
4.3 Leverage Lessons Learned
4.4 Maintain Internal Alignment
4.5 Update Governances

This phase will walk you through the following activities:

Organize your VMI and document internal processes, relationships, roles, and responsibilities. The main outcomes from this phase are organizational documents, a baseline VMI maturity level, and a desired future state for the VMI.

This phase involves the following participants:

  • VMI team
  • Applicable stakeholders and executives
  • Procurement/Sourcing
  • IT
  • Others as needed

Jump Start Your Vendor Management Initiative

Phase 1: Plan

Get organized.

Phase 1: Plan focuses on getting organized. Foundational elements (mission statement, goals, scope, strengths and obstacles, roles and responsibilities, and process mapping) will help you define your VMI. These and the other elements of this Phase will follow you throughout the process of standing up your VMI and running it.

Spending time up front to ensure that everyone is on the same page will help avoid headaches down the road. The tendency is to skimp (or even skip) on these steps to get to “the good stuff.” To a certain extent, the process provided here is like building a house. You wouldn’t start building your dream home without having a solid blueprint. The same is true with vendor management. Leveraging vendor management tools and techniques without the proper foundation may provide some benefit in the short term, but in the long term it will ultimately be a house of cards waiting to collapse.

Step 1.1: Mission statement and goals

Identify why the VMI exists and what it will achieve.

Whether you are starting your vendor management journey or are already down the path, it is important to know why the vendor management initiative exists and what it hopes to achieve. The easiest way to document this is with a written declaration in the form of a mission statement and goals. Although this is the easiest way to proceed, it is far from easy.

The mission statement should identify at a high level the nature of the services provided by the VMI, who it will serve, and some of the expected outcomes or achievements. The mission statement should be no longer than one or two sentences.

The complement to the mission statement is the list of goals for the VMI. Your goals should not be a reassertion of your mission statement in bullet format. At this stage it may not be possible to make them SMART (Specific, Measurable, Achievable/Attainable, Relevant, Time-Bound/Time-Based), but consider making them as SMART as possible. Without some of the SMART parameters attached, your goals are more like dreams and wishes. At a minimum, you should be able to determine the level of success achieved for each of the VMI goals.

Although the VMI’s mission statement will stay static over time (other than for significant changes to the VMI or organization as a whole), the goals should be re-evaluated periodically using a SMART filter and adjusted as needed.

1.1.1: Mission statement and goals

20-40 minutes

  1. Meet with the participants and use a brainstorming activity to list on a whiteboard or flip chart the reasons why the VMI will exist.
  2. Review external mission statements for inspiration.
  3. Review internal mission statements from other areas to ensure consistency.
  4. Draft and document your mission statement in the Phase 1 Tools and Templates Compendium, Tab 1.1 Mission Statement and Goals.
  5. Continue brainstorming and identify the high-level goals for the VMI.
  6. Review the list of goals and make them as SMART (Specific, Measurable, Achievable/Attainable, Relevant, Time-Bound/Time-Based) as possible.
  7. Document your goals in the Phase 1 Tools and Templates Compendium, Tab 1.1 Mission Statement and Goals.
  8. Obtain sign-off on the mission statement and goals from stakeholders and executives as required.

Input

  • Brainstorming results
  • Mission statements from other internal and external sources

Output

  • Completed mission statement and goals

Materials

  • Whiteboard/Flip Charts
  • Jump – Phase 1 Tools and Templates Compendium, Tab 1.1 Mission Statement and Goals

Participants

  • VMI team
  • Applicable stakeholders and executives (as needed)

Step 1.2: Scope

Determine what is in scope and out of scope for the VMI

Regardless of where your VMI resides or how it operates, it will be working with other areas within your organization. Some of the activities performed by the VMI will be new and not currently handled by other groups or individuals internally; at the same time, some of the activities performed by the VMI may be currently handled by other groups or individuals internally. In addition, executives, stakeholders, and other internal personnel may have expectations or make assumptions about the VMI. As a result, there can be a lot of confusion about what the VMI does and doesn’t do, and the answers cannot always be found in the VMI’s mission statement and goals.

One component of helping others understand the VMI landscape is formalizing the VMI scope. The scope will define boundaries for the VMI. The intent is not to fence itself off and keep others out but provide guidance on where the VMI’s territory begins and ends. Ultimately, this will help clarify the VMI’s roles and responsibilities, improve workflow, and reduce errant assumptions.

When drafting your VMI scoping document, make sure you look at both sides of the equation (similar to what you would do when following best practices for a statement of work): Identify what is in scope and what is out of scope. Be specific when describing the individual components of the VMI scope, and make sure executives and stakeholders are on board with the final version.

1.2.1: Scope

20-40 minutes

  1. Meet with the participants and use a brainstorming activity to list on a whiteboard or flip chart the activities and functions in scope and out of scope for the VMI.
    1. Be specific to avoid ambiguity and improve clarity.
    2. Go back and forth between in scope and out of scope as needed; it is not necessary to list all of the in-scope items and then turn your attention to the out-of-scope items.
  2. Review the lists to make sure there is enough specificity. An item may be in scope or out of scope but not both.
  3. Use the Phase 1 Tools and Templates Compendium, Tab 1.2 Scope, to document the results.
  4. Obtain sign-off on the scope from stakeholders and executives as required.

Input

  • Brainstorming
  • Mission statement and goals

Output

  • Completed list of items in and out of scope for the VMI

Materials

  • Whiteboard/Flip Charts
  • Jump – Phase 1 Tools and Templates Compendium, Tab 1.2 Scope

Participants

  • VMI team
  • Applicable stakeholders and executives (as needed)

Step 1.3: Strengths and obstacles

Pinpoint the VMI’s strengths and obstacles.

A SWOT analysis (strengths, weaknesses, opportunities, and threats) is a valuable tool, but it is overkill for your VMI at this point. However, using a modified and simplified form of this tool (strengths and obstacles) will yield significant results and benefit the VMI as it grows and matures.

Your output will be two lists: the strengths associated with the VMI and the obstacles facing the VMI. For example, strengths could include items such as smart people working within the VMI and executive support. Obstacles could include items such as limited headcount and training required for VMI staff.

The goals are 1) to harness the strengths to help the VMI be successful and 2) to understand the impact of the obstacles and plan accordingly. The output can also be used to enlighten executives and stakeholders about the challenges associated with their directives or requests (e.g. human bandwidth may not be sufficient to accomplish some of the vendor management activities and there is a moratorium on hiring until the next budget year).

For each strength identified, determine how you will or can leverage it when things are going well or when the VMI is in a bind. For each obstacle, list the potential impact on the VMI (e.g. scope, growth rate, and number of vendors that can actively be part of the VMI).

As you do your brainstorming, be as specific as possible and validate your lists with stakeholders and executives as needed.

1.3.1: Strengths and obstacles

20-40 minutes

  1. Meet with the participants and use a brainstorming activity to list on a whiteboard or flip chart the VMI’s strengths and obstacles.
    1. Be specific to avoid ambiguity and improve clarity.
    2. Go back and forth between strengths and obstacles as needed; it is not necessary to list all of the strengths and then turn your attention to the obstacles.
    3. It is possible for an item to be a strength and an obstacle; when this happens, add details to distinguish the situations.
  2. Review the lists to make sure there is enough specificity.
  3. Determine how you will leverage each strength and how you will manage each obstacle.
  4. Use the Phase 1 Tools and Templates Compendium, Tab 1.3 Strengths and Obstacles, to document the results.
  5. Obtain sign-off on the strengths and obstacles from stakeholders and executives as required.

Download the Info-Tech Jump – Phase 1 Tools and Templates Compendium

Input

  • Brainstorming
  • Mission statement and goals
  • Scope

Output

  • Completed list of items impacting the VMI’s ability to be successful: strengths the VMI can leverage and obstacles the VMI must manage

Materials

  • Whiteboard/Flip Charts
  • Jump – Phase 1 Tools and Templates Compendium, Tab 1.3 Strengths and Obstacles

Participants

  • VMI team
  • Applicable stakeholders and executives (as needed)

Step 1.4: Roles and responsibilities

Obtain consensus on who is responsible for what.

One crucial success factor for VMIs is gaining and maintaining internal alignment. There are many moving parts to an organization, and a VMI must be clear on the various roles and responsibilities related to the relevant processes. Some of this information can be found in the VMI’s scope, referenced in Step 1.2, but additional information is required to avoid stepping on each other’s toes since many of the processes require internal departments to work together. (For example, obtaining requirements for a request for proposal takes more than one person or one department to complete this process.) While it is not necessary to get too granular, it is imperative that you have a clear understanding of how the VMI activities will fit within the larger vendor management lifecycle (which is comprised of many sub processes) and who will be doing what.

As we have learned through our workshops and guided implementations, a traditional RACI* or RASCI* chart does not work well for this purpose. These charts are not intuitive, and they lack the specificity required to be effective. For vendor management purposes, a higher-level view and a slightly different approach provide much better results.

This step will lead your through the creation of an OIC* chart to determine vendor management lifecycle roles and responsibilities. Afterward, you’ll be able to say, “Oh, I see clearly who is involved in each part of the process and what their role is.”

*RACI – Responsible, Accountable, Consulted, Informed
*RASCI – Responsible, Accountable, Support, Consulted, Informed
*OIC – Owner, Informed, Contributor

This is an image of a table which shows an example of which role would be responsible for which step

Step 1.4: Roles and responsibilities (cont.)

Obtain consensus on who is responsible for what.

To start, define the vendor management lifecycle steps or process applicable to your VMI. Next, determine who participates in the vendor management lifecycle. There is no need to get too granular – think along the lines of departments, subdepartments, divisions, agencies, or however you categorize internal operational units. Avoid naming individuals other than by title; this typically happens when a person oversees a large group (e.g. the CIO [chief information officer] or the CPO [chief procurement officer]). Be thorough, but the chart can get out of hand quickly. For each role and step of the lifecycle, ask whether the entry is necessary – does it add value to the clarity of understanding the responsibilities associated with the vendor management lifecycle? Consider two examples, one for roles and one for lifecycle steps: 1) Is IT sufficient or do you need IT Operations and IT Development? 2) Is “negotiate contract documents” sufficient or do you need “negotiate the contract” and “negotiate the renewal”? The answer will always depend on your culture and environment, but be wary of creating a spreadsheet that requires an 85-inch monitor to view it in its entirety.

After defining the roles (departments, divisions, agencies) and the vendor management lifecycle steps or process, assign one of three letters to each box in your chart:

  • O – Owner – who owns the process; they may also contribute to it.
  • I – Informed – who is informed about the progress or results of the process.
  • C – Contributor – who contributes or works on the process; it can be tangible or intangible contributions.

This activity can be started by the VMI or done as a group with representatives from each of the named roles. If the VMI starts the activity, the resulting chart should be validated by the each of the named roles.

1.4.1: Roles and responsibilities

1-6 hours

  1. Meet with the participants and configure the OIC Chart in the Jump – Phase 1 Tools and Templates Compendium, Tab 1.4 OIC Chart.
    1. Review the steps or activities across the top of the chart and modify as needed.
    2. Review the roles listed along the left side of the chart and modify as needed.
  2. For each activity or step across the top of the chart, assign each role a letter – O for owner of that activity or step; I for informed; or C for contributor. Use only one letter per cell.
  3. Work your way across the chart. Every cell should have an entry or be left blank if it is not applicable.
  4. Review the results and validate that every activity or step has an O assigned to it; there must be an owner for every activity or step.
  5. Obtain sign-off on the OIC chart from stakeholders and executives as required.

Download the Info-Tech Jump – Phase 1 Tools and Templates Compendium

Input

  • A list of activities or steps to complete a project, starting with requirements gathering and ending with ongoing risk management
  • A list of internal areas (departments, divisions, agencies, etc.) and stakeholders that contribute to completing a project

Output

  • Completed OCI chart indicating roles and responsibilities for the VMI and other internal areas

Materials

  • Jump – Phase 1 Tools and Templates Compendium, Tab 1.4 OIC Chart

Participants

  • VMI team
  • Procurement/Sourcing
  • IT
  • Representatives from other areas as needed
  • Applicable stakeholders and executives as needed

Step 1.5: Process mapping

Diagram the workflow.

Although policies and procedures are important, their nature can make it difficult to grasp how things work at a high level (or even at the detail level). To help bridge the gap, map the applicable processes (determined by how deep and wide you want to go) involving the VMI. To start, look at the OIC chart from Step 1.4. You can expand the breadth and depth of your mapping to include the VMI scope, the 3-year roadmap (see Step 2.9), and the processes driven by the day-to-day work within the VMI.

Various mapping tools can be used. Three common approaches that can be mixed and matched are:

  • Traditional flowcharts.
  • Swimlane diagrams.
  • Work breakdown structures.
This is an example of a Workflow Process Map

Step 1.5: Process mapping (cont.)

Diagram the workflow.

Your goal is not to create an in-depth diagram for every step of the vendor management lifecycle. However, for steps owned by the VMI, the process map should include sufficient details for the owner and the contributors (see Step 1.4) to understand what is required of them to support that step in the lifecycle.

For VMI processes that don’t interact with other departments, follow the same pattern as outlined above for steps owned by the VMI.

Whatever methodology you use to create your process map, make sure it includes enough details so that readers and users can identify the following elements:

  • Input:
    • What are the inputs?
    • Where do the inputs originate or come from?
  • Process:
    • Who is involved/required for this step?
    • What happens to the inputs in this step?
    • What additional materials, tools, or resources are used or required during this step?
  • Output:
    • What are the outputs?
    • Where do the outputs go next?

1.5.1: Process Mapping

1-8 hours (or more)

  1. Meet with the participants and determine which processes you want to map.
    1. For processes owned by the VMI, map the entire process.
    2. For processes contributed to by the VMI, map the entire process at a high level and map the VMI portion of the process in greater detail.
  2. Select the right charts/diagrams for your output.
    1. Flowchart
    2. Swimlane diagram
    3. Modified SIPOC (Supplier, Input, Process, Output, Customer)
    4. WBS (work breakdown structure)
  3. Begin mapping the processes either in a tool or using sticky notes. You want to be able to move the steps and associated information easily; most people don’t map the entire process accurately or with sufficient detail the first time through. An iterative approach works best.
  4. Obtain signoff on the process maps from stakeholders and executives as required. A copy of the final output can be kept in the Jump – Phase 1 Tools and Templates Compendium, Tab 1.5 Process Mapping, if desired.

Download the Info-Tech Jump – Phase 1 Tools and Templates Compendium

Input

  • Existing processes (formal, informal, documented, and undocumented)
  • OIC chart

Output

  • Process maps for processes contributed to or owned by the VMI

Materials

  • Sticky Notes
  • Flowchart/process mapping software or something similar
  • (Optional) Jump – Phase 1 Tools and Templates Compendium, Tab 1.5 Process Mapping

Participants

  • VMI team
  • Procurement/Sourcing
  • IT
  • Representatives from other areas as needed
  • Applicable stakeholders and executives (as needed)

Step 1.6: Charter

Document how the VMI will operate.

As you continue getting organized by working through steps 1.1-1.5, you may want to document your progress in a charter and add some elements. Basically, a charter is a written document laying out how the VMI will operate within the organization. It clearly states the VMI’s mission, goals, scope, roles and responsibilities, and vendor governance model. In addition, it can include a list of team members and sponsors.

Whether you create a VMI charter will largely depend on:

  • Your organization’s culture.
  • Your organization’s formality.
  • The perceived value of creating a charter.

If you decide to create a VMI charter, this is a good place in the process to create an initial draft. As you continue working through the blueprint and your VMI matures, update the VMI charter as needed.

VMI Charter:

  • Purpose
  • Sponsors
  • Roles
  • Responsibilities
  • Governance

1.6.1: Charter

1-4 hours

  1. Meet with the participants and review the template in Jump – Phase 1 Tools and Templates Compendium, Tab 1.6 Charter.
  2. Determine whether the participants will use this template or add materials to your standard charter template.
  3. Complete as much of the charter as possible, knowing that some information may not be available until later.
  4. Return to the charter as needed until it is completed.
  5. Obtain sign-off on the charter from stakeholders and executives as required.

Download the Info-Tech Jump – Phase 1 Tools and Templates Compendium

Input

  • Mission statement and goals
  • Scope
  • Strengths and obstacles
  • OIC chart
  • List of stakeholders and executives and their VMI roles and responsibilities

Output

  • Completed VMI charter

Materials

  • Jump – Phase 1 Tools and Templates Compendium, Tab 1.6 Charter
  • Your organization’s standard charter document

Participants

  • VMI team
  • Applicable stakeholders and executives (as needed)

Step 1.7: Vendor inventory

Compile a list of vendors and relevant vendor information.

As you prepare your VMI for being operational, it’s critical to identify all of your current vendors providing IT products or services to the organization. This can be tricky and may depend on how you view things internally. For example, you may have traditional IT vendors that are managed by IT, and you may have IT vendors that are managed by other internal departments (shadow IT or out-in-the-open IT). If it wasn’t determined with the help of stakeholders and executives before now, make sure you establish the purview of the VMI at this point. What types of vendors are included and excluded from the VMI?

You may find that a vendor can be included and excluded based on the product or service they provide. A vendor may provide a service that is managed by IT and a service that is managed/controlled by another department. In this instance, a good working relationship and clearly defined roles and responsibilities between the VMI and the other department will be required. But, it all starts with compiling a list of vendors and validating the VMI’s purview (and any limitations) for the vendors with stakeholders and executives.

Step 1.7: Vendor inventory (cont.)

Compile a list of vendors and relevant vendor information.

At a minimum, the VMI should be able to quickly retrieve key information about each of “its” vendors:

  • Vendor Name
  • Classification (see Steps 2.1 and 3.1)
  • Categories of Service
  • Names of Products and Services Provided
  • Brief Descriptions of Products and Services Provided
  • Annualized Vendor Spend
  • Vendor Contacts
  • Internal Vendor Relationship Owner

Not all of this information will be available at this point, but you can begin designing or configuring your tool to meet your needs. As your VMI enters Phase 3: Run and continues to mature, you will return to this tool and update the information. For example, the vendor classification category won’t be known until Phase 3, and it can change over time.

1.7.1: Vendor inventory

1-10 hours

Meet with the participants and review the Jump – Phase 1 Tools and Templates Compendium, Tab 1.7 Vendor Inventory. Determine whether the VMI wants to collect and/or monitor additional information and make any necessary modifications to the tool.

Enter the “Annual IT Vendor Spend” amount in the appropriate cell toward the top of the spreadsheet. This is for IT spend for vendor-related activities within the VMI’s scope; include shadow IT spend and “non-shadow” IT spend if those vendors will be included in the VMI’s scope.

Populate the data fields for your top 50 vendors by annual spend; you may need multiple entries for the same vendor depending on the nature of the products and services they provide.

Ignore the “Classification” column for now; you will return to this later when classification information is available.

Ignore the “Percentage of IT Budget” column as well; it uses a formula to calculate this information.

Input

  • Data from various internal and external sources such as accounts payable, contracts, and vendor websites

Output

  • List of vendors with critical information required to manage relationships with key vendors

Materials

  • Jump – Phase 1 Tools and Templates Compendium, Tab 1.7 Vendor Inventory

Participants

  • VMI team (directly)
  • Other internal and external personnel (indirectly)

Download the Info-Tech Jump – Phase 1 Tools and Templates Compendium

Step 1.8: Maturity assessment

Establish a VMI maturity baseline and set an ideal future state.

Knowing where you are and where you want to go are essential elements for any journey in the physical world, and the same holds true for your VMI journey. Start by assessing your current-state VMI maturity. This will provide you with a baseline to measure progress against. Next, using the same criteria, determine the level of VMI maturity you would like to achieve one year in the future. This will be your future-state VMI maturity. Lastly, identify the gaps and plot your course.

The maturity assessment provides three main benefits:

  1. Focus – you’ll know what is important to you moving forward.
  2. 3-Year Roadmap (discussed more fully in Step 2.9) – you’ll have additional input for your short-term and long-term roadmap (1, 2, and 3 years out).
  3. Quantifiable Improvement – you’ll be able to measure your progress and make midcourse corrections when necessary.

Step 1.8: Maturity assessment (cont.)

Establish a VMI maturity baseline and set an ideal future state.

The Info-Tech VMI Maturity Assessment tool evaluates your maturity across several criteria across multiple categories. Once completed, the assessment will specify:

  • A current-state score by category and overall.
  • A target-state score by category and overall.
  • A quantifiable gap for each criterion.
  • A priority assignment for each criterion.
  • A level of effort required by criterion to get from the current state to the target state.
  • A target due date by criterion for achieving the target state.
  • A rank order for each criterion (note: limit your ranking to your top 7 or 9).

Many organizations will be tempted to mature too quickly. Resource constraints and other items from Step 1.3 (Strengths and Obstacles) will impact how quickly you can mature. Being aggressive is fine, but it must be tempered with a dose of reality. Otherwise, morale, perception, and results can suffer.

1.8.1: Maturity assessment

45-90 minutes

  1. Meet with the participants and use Jump – Phase 1 Tools and Templates Compendium, Tab 1.8 Maturity Assessment Input, to complete the first part of this activity. Provide the required information indicated below.
    1. Review each statement in column B and enter a value in the “Current” column using the drop-down menus based on how much you disagree or agree (0-4) with the statement. This establishes a baseline maturity.
    2. Repeat this process for the “Future” column using a target date of one year from now to achieve this level. This is your desired maturity.
    3. Enter information regarding priority, level of effort, and target due date in the applicable columns using the drop-down menus. (Priority levels are critical, high, medium, low, and maintain; Levels of Effort are high, medium, and low; Target Due Dates are broken into timelines: 1-3 months, 4-6 months, 7-9 months, and 10-12 months.)
  2. Review the information on Jump – Phase 1 Tools and Templates Compendium, Tab 1.8 Maturity Assessment Output; use the Distribution Tables to help you rank your top priorities. Enter a unique number into the Priority (Rank) column. Limit your ranking to the top 7 to 9 activities to provide focus.

Input

  • Knowledge of current VMI practices and desired future states

Output

  • VMI maturity baseline
  • Desired VMI target maturity state (in one year)
  • Prioritized areas to improve and due dates
  • Graphs and tables to identify maturity deltas and track progress

Materials

  • Jump – Phase 1 Tools and Templates Compendium, Tab 1.8 Maturity Assessment Input
  • Jump – Phase 1 Tools and Templates Compendium, Tab 1.8 Maturity Assessment Output

Participants

  • VMI team
  • Applicable stakeholders and executives (as needed)

Step 1.9: Structure

Determine the VMI’s organizational and reporting structure.

There are two parts to the VMI structure:

  1. Organization Structure. Who owns the VMI – where does it fit on the organization chart?
  2. Reporting Structure. What is the reporting structure within the VMI – what are the job functions, titles, and solid and dotted lines of accountability?

VMI Organization Structure

The decision regarding who owns the VMI can follow one of two paths:

  1. The decision has already been made by the board of directors, executives, senior leadership, or stakeholders; OR
  2. The decision has not been made, and options will be reviewed and evaluated before it is implemented.

Many organizations overlook the importance of this decision. The VMI’s position on the organization chart can aid or hinder its success. Whether the decision has already been made or not, this is the perfect time to evaluate the decision or options based on the following question: Why is the VMI being created and how will it operate? Review the documents you created during Steps 1.1-1.8 and other factors to answer this question.

Step 1.9: Structure (cont.)

Determine the VMI’s organizational and reporting structure.

Based on your work product from Steps 1.1-1.8 and other factors, select where the VMI will be best located from the following areas/offices or their equivalent:

  • Chief Compliance Officer (CCO)
  • Chief Information Officer (CIO)
  • Chief Financial Officer (CFO)
  • Chief Procurement Officer (CPO)
  • Chief Operating Officer (COO)
  • Other area

Without the proper support and placement in the organization chart, the VMI can fail. It is important for the VMI to find a suitable home with a direct connection to one of the sponsors identified above and for the VMI lead to have significant stature (aka title) within the organization. For example, if the VMI lead is a “manager” level who is four reporting layers away from the chief officer/sponsor, the VMI will have an image issue within and outside of the sponsor’s organization (as well as within the vendor community). While this is not to say that the VMI lead should be a vice president* or senior director, our experience and research indicate that the VMI and the VMI lead will be taken more seriously when the VMI lead is at least a director level reporting directly to a CXO.

*For purposes of the example above, the reporting structure hierarchy used is manager, senior manager, director, senior director, vice president, CXO.

Step 1.9: Structure (cont.)

Determine the VMI’s organizational and reporting structure.

VMI Reporting Structure

As previously mentioned, the VMI reporting structure describes and identifies the job functions, titles, and lines of accountability. Whether you have a formal vendor management office or you are leveraging the principles of vendor management informally, your VMI reporting structure design will involve some solid lines and some dotted lines. In this instance, the dotted lines represent part-time participation or people/areas that will assist the VMI in some capacity. For example, if the VMI sits within IT, a dotted line to Procurement will show that a good working relationship is required for both parties to succeed; or a dotted line to Christina in Legal will indicate that Christina will be helping the VMI with legal issues.

There is no one-size-fits-all reporting structure for VMIs, and your approach must leverage the materials from Steps 1.1-1.8, your culture, and your needs. By way of example, your VMI may include some or all of the following functions:

  • Contract Management
  • Relationship Management
  • Financial Management
  • Asset Management
  • Performance Management
  • Sourcing/Procurement
  • Risk Management

Step 1.9: Structure (cont.)

Determine the VMI’s organizational and reporting structure.

Once you’ve identified the functional groups, you can assign titles, responsibilities, and reporting relationships. A good diagram goes a long way to helping others understand your organization. Traditional organization charts work well with VMIs, but a target diagram allows for rapid absorption of the dotted-line relationships. Review the two examples below and determine an approach that works best for you.

An organizational Chart is depicted.  At the top of the chart is: Office of the CIO.  Below that is: VMI: Legal; Accounting & Finance; Corporate Procurement; below that are the following: Vendor Risk Management; Vendor Reporting and Analysis; Asset Management; Performance Management; Contract Management; IT Procurement Three concentric circles are depicted.  In the inner circle is the term: VMI.  In the middle circle are the terms: Reporting & Analysis; Asset Mgmt; Contract Mgmt; Performance Mgmt; It Proc; Vendor Risk.  In the outer circle are the following terms: Compliance; Finance; HR; Accounting; Procurement; Business Units; Legal; IT

1.9.1: Structure

15-60 minutes

  1. Meet with the participants and review decisions that have been made or options that are available regarding the VMI’s placement in the organization chart.
    1. Common options include the Chief Information Officer (CIO), Chief Financial Officer (CFO), or Chief Procurement Officer (CPO).
    2. Less common but viable options include the Chief Compliance Officer (CCO), Chief Operating Officer (COO), or another area.
  2. Brainstorm and determine the job functions and titles
  3. Define the reporting structure within the VMI.
  4. Identify the “dotted line” relationships between the VMI and other internal areas.
  5. Using flowchart, org. chart, or other similar software, reduce your results to a graphic representation that indicates where the VMI resides, its reporting structure, and its dotted-line relationships.
  6. Obtain sign-off on the structure from stakeholders and executives as required. A copy of the final output can be kept in the Jump – Phase 1 Tools and Templates Compendium, Tab 1.9 Structure, if desired.

Input

  • Mission statement and goals
  • Scope
  • Maturity assessment results (current and target state)
  • Existing org. charts
  • Brainstorming

Output

  • Completed org. chart with job titles and reporting structure

Materials

  • Whiteboard/flip chart
  • Sticky notes
  • Flowchart/org. chart software or something similar
  • (Optional) Jump – Phase 1 Tools and Templates Compendium, Tab 1.9 Structure

Participants

  • VMI team
  • VMI sponsor
  • Stakeholders and executives

Phase 2: Build

Create and Configure Tools, Templates, and Processes

Phase 1Phase 2Phase 3Phase 4
1.1 Mission Statement and Goals


1.2 Scope

1.3 Strengths and Obstacles

1.4 Roles and Responsibilities

1.5 Process Mapping

1.6 Charter

1.7 Vendor Inventory

1.8 Maturity Assessment

1.9 Structure

2.1 Classification Model
2.2 Risk Assessment Tool
2.3 Scorecards and Feedback
2.4 Business Alignment Meeting Agenda
2.5 Relationship Alignment Document
2.6 Vendor Orientation
2.7 Job Descriptions
2.8 Policies and Procedures
2.9 3-Year Roadmap
2.10 90-Day Plan
2.11 Quick Wins
2.12 Reports

3.1 Classify Vendors
3.2 Conduct Internal “Kickoff” Meeting
3.3 Conduct Vendor Orientation
3.4 Compile Scorecards
3.5 Conduct Business Alignment Meetings
3.6 Work the 90-Day Plan
3.7 Manage the 3-Year Roadmap
3.8 Measure and Monitor Risk
3.9 Issue Reports
3.10 Develop/Improve Vendor Relationships
3.11 Contribute to Other Processes

4.1 Assess Compliance
4.2 Incorporate Leading Practices
4.3 Leverage Lessons Learned
4.4 Maintain Internal Alignment
4.5 Update Governances

This phase will walk you through the following activities:

Configure and create the tools and templates that will help you run the VMI. The main outcomes from this phase are a clear understanding of which vendors are important to you, the tools to manage the vendor relationships, and an implementation plan.

This phase involves the following participants:

  • VMI team
  • Applicable stakeholders and executives
  • Human Resources
  • Legal
  • Others as needed

Jump Start Your Vendor Management Initiative

Phase 2: Build

Create and configure tools, templates, and processes.

Phase 2: Build focuses on creating and configuring the tools and templates that will help you run your VMI. Vendor management is not a plug-and-play environment, and unless noted otherwise, the tools and templates included with this blueprint require your input and thought. The tools and templates must work in concert with your culture, values, and goals. That will require teamwork, insights, contemplation, and deliberation.

During this Phase, you’ll leverage the various templates and tools included with this blueprint and adapt them for your specific needs and use. In some instances, you’ll be starting with mostly a blank slate; while in others, only a small modification may be required to make it fit your circumstances. However, it is possible that a document or spreadsheet may need heavy customization to fit your situation. As you create your VMI, use the included materials for inspiration and guidance purposes rather than as absolute dictates.

Step 2.1: Classification model

Configure the COST Vendor Classification Tool.

One of the functions of a VMI is to allocate the appropriate level of vendor management resources to each vendor since not all vendors are of equal importance to your organization. While some people may be able intuitively to sort their vendors into vendor management categories, a more objective, consistent, and reliable model works best. Info-Tech’s COST model helps you assign your vendors to the appropriate vendor management category so that you can focus your vendor management resources where they will do the most good.

COST is an acronym for Commodity, Operational, Strategic, and Tactical. Your vendors will occupy one of these vendor management categories, and each category helps you determine the nature of the resources allocated to that vendor, the characteristics of the relationship desired by the VMI, and the governance level used.

The easiest way to think of the COST model is as a 2x2 matrix or graph. The model should be configured for your environment so that the criteria used for determining a vendor’s classification align with what is important to you and your organization. However, at this point in your VMI’s maturation, a simple approach works best. The Classification Model included with this blueprint requires minimal configuration to get you started and that is discussed on the activity slide associated with this Step 2.1.


Speed
Operational Strategic
Commodity Tactical
→→→
Criticality and Risk to the Organization

Step 2.1: Classification model (cont.)

Configure the COST Vendor Classification Tool.

Common Characteristics by Vendor Management Category

Operational Strategic
  • Low to moderate risk and criticality; moderate to high spend and switching costs
  • Product or service used by more than one area
  • Price is a key negotiation point
  • Product or service is valued by the organization
  • Quality or the perception of quality is a differentiator (i.e. brand awareness)
  • Moderate to high risk and criticality; moderate to high spend and switching costs
  • Few competitors and differentiated products and services
  • Product or service significantly advances the organization’s vision, mission, and success
  • Well-established in their core industry
Commodity Tactical
  • Low risk and criticality; low spend and switching costs
  • Product or service is readily available from many sources
  • Market has many competitors and options
  • Relationship is transactional
  • Price is the main differentiator
  • Moderate to high risk and criticality; low to moderate spend and switching costs
  • Vendor offerings align with or support one or more strategic objectives
  • Often IT vendors “outside” of IT (i.e. controlled and paid for by other areas)
  • Often niche or new vendors

Source: Compiled in part from Stephen Guth, “Vendor Relationship Management Getting What You Paid for (And More)”

2.1.1: Classification Model

15-30 minutes

  1. Meet with the participants to configure the spend ranges in Jump – Phase 2 Vendor Classification Tool, Tab 1. Configuration, for your environment.
  2. Sort the data from Jump – Phase 1 Tools and Templates Compendium, Tab 1.7 Vendor Inventory, by spend; if you used multiple line items for a vendor in the Vendor Inventory tab, you will have to aggregate the spend data for this activity.
  3. Update cells F14-J14 in the Classification Model based on your actual data.
    1. Cell F14 – set the boundary at a point between the spend for your 10th and 11th ranked vendors. For example, if the 10th vendor by spend is $1,009,850 and the 11th vendor by spend is $980,763, the range for F14 would be $1,000,00+.
    2. Cell G14 – set the bottom of the range at a point between the spend for your 30th and 31st ranked vendors; the top of the range will be $1 less than the bottom of the range specified in F14.
    3. Cell H14 – set the bottom of the range slightly below the spend for your 50th ranked vendor; the top of the range will be $1 less than the bottom of the range specified in G14.
    4. Cells I14 and J14 – divide the remaining range in half and split it between the two cells; for J14 the range will be $0 to $1 less than the bottom range in I14.
  4. Ignore the other variables at this time.

Download the Info-Tech Jump – Phase 2 Vendor Risk Assessment Tool

Input

  • Jump – Phase 1 Tools and Templates Compendium, Tab 1.7 Vendor Inventory

Output

  • Configured Vendor Classification Tool

Materials

  • Jump – Phase 2 Vendor Classification Tool, Tab 1. Configuration

Participants

  • VMI team

Step 2.2: Risk assessment tool

Identify risks to measure, monitor, and report on.

One of the typical drivers of a VMI is risk management. Organizations want to get a better handle on the various risks their vendors pose. Vendor risks originate from many areas: financial, performance, security, legal, and many others. However, security risk is the high-profile risk and the one organizations often focus on almost exclusively, which leaves the organization vulnerable in other areas.

Risk management is a program, not a project – there is no completion date. A proactive approach works best and requires continual monitoring, identification, and assessment. Reacting to risks after they occur can be costly and can have other detrimental effects on the organization. Any risk that adversely affects IT will adversely affect the entire organization.

While the VMI won’t necessarily be quantifying or calculating the risk directly, it generally is the aggregator of risk information across the risk categories, which it then includes in its reporting function. (See Steps 2.12 and 3.8.)

At a minimum, your risk management strategy should involve:

  • Identifying the risks you want to measure and monitor.
  • Identifying your risk appetite (the amount of risk you are willing to live with).
  • Measuring, monitoring, and reporting on the applicable risks.
  • Developing and deploying a risk management plan to minimize potential risk impact.

Vendor risk is a fact of life, but you do have options for how you handle it. Be proactive and thoughtful in your approach, and focus your resources on what is important.

2.2.1: Risk assessment tool

30-90 minutes

  1. Meet with the participants to configure the risk indicators in Jump – Phase 2 Vendor Risk Assessment Tool, Tab 1. Set Parameters, for your environment.
  2. Review the risk categories and determine which ones you will be measuring and monitoring.
  3. Review the risk indicators under each risk category and determine whether the indicator is acceptable as written, is acceptable with modifications, should be replaced, or should be deleted.
  4. Make the necessary changes to the risk indicators; these changes will cascade to each of the vendor tabs. Limit the number of risk indicators to no more than seven per risk category.
  5. Gain input and approval as needed from sponsors, stakeholders, and executives as required.

Download the Info-Tech Jump – Phase 2 Vendor Risk Assessment Tool

Input

  • Scope
  • OIC Chart
  • Process Maps
  • Brainstorming

Output

  • Configured Vendor Classification Tool

Materials

  • Jump – Phase 2 Vendor Classification Tool, Tab 1. Configuration

Participants

  • VMI team

Step 2.3: Scorecards and feedback

Design a two-way feedback loop with your vendors.

A vendor management scorecard is a great tool for measuring, monitoring, and improving relationship alignment. In addition, it is perfect for improving communication between you and the vendor.

Conceptually, a scorecard is similar to a report card you received when you were in school. At the end of a learning cycle, you received feedback on how well you did in each of your classes. For vendor management, the scorecard is also used to provide periodic feedback, but there are some different nuances and some additional benefits and objectives when compared to a report card.

Although scorecards can be used in a variety of ways, the main focus here will be on vendor management scorecards – contract management, project management, and other types of scorecards will not be included in the materials covered in this Step 2.3 or in Step 3.4.

Category 1 Score
Vendor Objective A 4
Objective B 3
Objective C 5
Objective D 4 !

Step 2.3: Scorecards and feedback (cont.)

Design a two-way feedback loop with your vendors.

Anatomy

The Info-Tech Scorecard includes five areas:

  • Measurement Categories. Measurement categories help organize the scorecard. Limit the number of measurement categories to three to five; this allows the parties to stay focused on what’s important. Too many measurement categories make it difficult for the vendor to understand the expectations.
  • Criteria. The criteria describe what is being measured. Create criteria with sufficient detail to allow the reviewers to fully understand what is being measured and to evaluate it. Criteria can be objective or subjective. Use three to five criteria per measurement category.
  • Measurement Category Weights. Not all of your measurement categories may be of equal importance to you; this area allows you to give greater weight to a measurement category when compiling the overall score.
  • Rating. Reviewers will be asked to assign a score to each criteria using a 1 to 5 scale.
  • Comments. A good scorecard will include a place for reviewers to provide additional information regarding the rating or other items that are relevant to the scorecard.

An overall score is calculated based on the rating for each criteria and the measurement category weights.

Step 2.3: Scorecards and feedback (cont.)

Design a two-way feedback loop with your vendors.

Goals and Objectives

Scorecards can be used for a variety of reasons. Some of the common ones are listed below:

  • Improve vendor performance.
  • Convey expectations to the vendor.
  • Identify and recognize top vendors.
  • Increase alignment between the parties.
  • Improve communication with the vendor.
  • Compare vendors across the same criteria.
  • Measure items not included in contract metrics.
  • Identify vendors for “strategic alliance” consideration.
  • Help the organization achieve specific goals and objectives.
  • Identify and resolve issues before they impact performance or the relationship.

Identifying your scorecard drivers first will help you craft a suitable scorecard.

Step 2.3: Scorecards and feedback (cont.)

Design a two-way feedback loop with your vendors.

Info-Tech recommends starting with simple scorecards to allow you and the vendors to acclimate to the new process and information. As you build your scorecards, keep in mind that internal personnel will be scoring the vendors and the vendors will be reviewing the scorecard. Make your scorecard easy for your personnel to fill out and composed of meaningful content to drive the vendor in the right direction. You can always make the scorecard more complex in the future.

Our recommendation of five categories is provided below. Choose three to five categories to help you accomplish your scorecard goals and objectives:

  1. Timeliness – responses, resolutions, fixes, submissions, completions, milestones, deliverables, invoices, etc.
  2. Cost – total cost of ownership, value, price stability, price increases/decreases, pricing models, etc.
  3. Quality – accuracy, completeness, mean time to failure, bugs, number of failures, etc.
  4. Personnel – skilled, experienced, knowledgeable, certified, friendly, trustworthy, flexible, accommodating, etc.
  5. Risk – adequate contractual protections, security breaches, lawsuits, finances, audit findings, etc.

Some criteria may be applicable in more than one category. The categories above should cover at least 80% of the items that are important to your organization. The general criteria listed for each category is not an exhaustive list, but most things break down into time, money, quality, people, and risk issues.

Step 2.3: Scorecards and feedback (cont.)

Design a two-way feedback loop with your vendors.

Additional Considerations

  • Even a good rating system can be confusing. Make sure you provide some examples or a way for reviewers to discern the differences between 1, 2, 3, 4, and 5. Don’t assume your “Rating Key” will be intuitive.
  • When assigning weights, don’t go lower than 10% for any measurement category. If the weight is too low, it won’t be relevant enough to have an impact on the total score. If it doesn’t “move the needle,” don’t include it.
  • Final sign-off on the scorecard template should occur outside of the VMI. The heavy lifting can be done by the VMI to create it, but the scorecard is for the benefit of the organization overall and those impacted by the vendors specifically. You may end up playing arbiter or referee, but the scorecard is not the exclusive property of the VMI. Try to reach consensus on your final template whenever possible.
  • You should notice improved ratings and total scores over time for your vendors. One explanation for this is the Pygmalion Effect: “The Pygmalion [E]ffect describes situations where someone’s high expectations improves our behavior and therefore our performance in a given area. It suggests that we do better when more is expected of us.”* Convey your expectations and let the vendors’ competitive juices take over.
  • While you’re creating your scorecard and materials to explain the process to internal personnel, identify those pieces that will help you explain it to your vendors as part of your vendor orientation (see steps 2.6 and 3.4). Leveraging pre-existing materials is a great shortcut.

*Source: The Decision Lab, 2020

Step 2.3: Scorecards and feedback (cont.)

Design a two-way feedback loop with your vendors.

Vendor Feedback

After you’ve built your scorecard, turn your attention to the second half of the equation – feedback from the vendor. A communication loop cannot be successful without the dialogue flowing both ways. While this can happen with just a scorecard, a mechanism specifically geared toward the vendor providing you with feedback improves communication, alignment, and satisfaction.

You may be tempted to create a formal scorecard for the vendor to use. Our recommendation is to avoid that temptation until later in your maturity or development of the VMI. You’ll be implementing a lot of new processes, deploying new tools and templates, and getting people to work together in new ways. Work on those things first.

For now, implement an informal process for obtaining information from the vendor. Start by identifying information that you will find useful, information that will allow you to improve overall, to reduce waste or time, to improve processes, to identify gaps in skills. Incorporate these items into your business alignment meetings (see Steps 2.4 and 3.5). Create three to five good questions to ask the vendor and include these in the business alignment meeting agenda. The goal is to get meaningful feedback, and that starts with asking good questions.

Keep it simple at first. When the time is right, you can build a more formal feedback form or scorecard. Don’t be in a rush though. So long as the informal method works, keep using it.

2.3.1: Scorecards and feedback

30-60 minutes

  1. Meet with the participants and brainstorm ideas for your scorecard measurement categories:
    1. What makes a vendor valuable to your organization?
    2. What differentiates a “good” vendor from a “bad” vendor?
    3. What items would you like to measure and provide feedback to the vendor to improve performance, the relationship, risk, and other areas?
  2. Select three, but no more than five, of the following measure categories: timeliness, cost, quality, personnel, and risk.
  3. Within each measurement category, list two or three criteria that you want to measure and track for your vendors; choose items that are as universal as possible rather than being applicable to one vendor or one vendor type.
  4. Assign a weight to each measurement category, ensuring that the total weight is 100% for all measurement categories.
  5. Document your results as you go in Jump – Phase 2 Tools and Templates Compendium, Tab 2.3 Scorecard.

Download the Info-Tech Jump – Phase 2 Tools and Templates Compendium

Input

  • Brainstorming

Output

  • Configured scorecard template

Materials

  • Jump – Phase 2 Tools and Templates Compendium, Tab 2.3 Scorecard

Participants

  • VMI team
  • Applicable stakeholders and executives (as needed)

2.3.2: Scorecards and feedback

15-30 minutes

  1. Meet with the participants and brainstorm ideas for feedback to seek from your vendors during your business alignment meetings. During the brainstorming, identify questions to ask the vendor about your organization that will:
    1. Help you improve the relationship.
    2. Help you improve your processes or performance.
    3. Help you improve ongoing communication.
    4. Help you evaluate your personnel.
  2. Identify the top five questions you want to include in your business alignment meeting agenda. (Note: you may need to refine the actual questions from the brainstorming activity before they are ready to include in your business alignment meeting agenda.)
  3. Document both your brainstorming activity and your final results in Jump – Phase 2 Tools and Templates Compendium, Tab 2.3 Feedback. The brainstorming questions can be used in the future as your VMI matures and your feedback transforms from informal to formal. The final results will be used in Steps 2.4 and 3.5.

Download the Info-Tech Jump – Phase 2 Tools and Templates Compendium

Input

  • Brainstorming

Output

  • Feedback questions to include with the business alignment meeting agenda

Materials

  • Jump – Phase 2 Tools and Templates Compendium, Tab 2.3 Feedback

Participants

  • VMI team
  • Applicable stakeholders and executives (as needed)

Step 2.4: Business alignment meeting agenda

Craft an agenda that meets the needs of the VMI.

A business alignment meeting (BAM) is a great, multi-faceted tool to ensure the customer and the vendor stay focused on what is important to the customer at a high level. BAMs are not traditional “operational” meetings where the parties get into the details of the contracts, deal with installation problems, address project management issues, or discuss specific cost overruns. The main focus of the BAM is the scorecard (see Step 2.3), but other topics are discussed and other purposes are served. For example, you can use the BAM to develop the relationship with the vendor’s leadership team so that if escalation is ever needed, your organization is more than just a name on a spreadsheet or customer list; you can learn about innovations the vendor is working on (without the meeting turning into a sales call); you can address high-level performance trends and request corrective action as needed; you can clarify your expectations; you can educate the vendor about your industry, culture, and organization; and you can learn more about the vendor.

As you build your BAM agenda, someone in your organization may say, “Oh, that’s just a quarterly business review (QBR) or top-to-top meeting.” However, in most instances, an existing QBR or top-to-top meeting is not the same as a BAM. Using the term QBR or top-to-top meeting instead of BAM can lead to confusion internally. The VMI may say to the business unit, Procurement, or another department, “We’re going to start running some QBRs for our strategic vendors.” The typical response is, “There’s no need to do that. We already run QBRs/top-to-top meetings with our important vendors.” This may be accompanied by an invitation to join their meeting, where you may be an afterthought, have no influence, and get five minutes at the end to talk about your agenda items. Keep your BAM separate so that it meets your needs.

Step 2.4: Business alignment meeting agenda (cont.)

Craft an agenda that meets the needs of the VMI.

As previously noted, using the term BAM more accurately depicts the nature of the VMI meeting and prevents confusion internally with other meetings already occurring. In addition, hosting the BAM yourself rather than piggybacking onto another meeting ensures that the VMI’s needs are met. The VMI will set and control the BAM agenda and determine the invite list for internal personnel and vendor personnel. As you may have figured out by now, having the right customer and vendor personnel attend will be essential.

BAMs are conducted at the vendor level … not the contract level. As a result, the frequency of the BAMs will depend on the vendor’s classification category (see Steps 2.1 and 3.1). General frequency guidelines are provided below, but they can be modified to meet your goals:

  • Commodity Vendors – Not applicable
  • Operational Vendors – Biannually or annually
  • Strategic Vendors – Quarterly
  • Tactical Vendors – Quarterly or biannually

BAMs can help you achieve some additional benefits not previously mentioned:

  • Foster a collaborative relationship with the vendor.
  • Avoid erroneous assumptions by the parties.
  • Capture and provide a record of the relationship (and other items) over time.

Step 2.4: Business alignment meeting agenda (cont.)

Craft an agenda that meets the needs of the VMI.

As with any meeting, building the proper agenda will be one of the keys to an effective and efficient meeting. A high-level BAM agenda with sample topics is set out below:

BAM Agenda

  • Opening Remarks
    • Welcome and introductions
    • Review of previous minutes
  • Active Discussion
    • Review of open issues
    • Scorecard and feedback
    • Current status of projects to ensure situational awareness by the vendor
    • Roadmap/strategy/future projects
    • Accomplishments
  • Closing Remarks
    • Reinforce positives (good behavior, results, and performance, value added, and expectations exceeded)
    • Recap
  • Adjourn

2.4.1: Business alignment meeting agenda

20-45 minutes

  1. Meet with the participants and review the sample agenda in Jump – Phase 2 Tools and Templates Compendium, Tab 2.4 BAM Agenda.
  2. Using the sample agenda as inspiration and brainstorming activities as needed, create a BAM agenda tailored to your needs.
    1. Select the items from the sample agenda applicable to your situation.
    2. Add any items required based on your brainstorming.
    3. Add the feedback questions identified during Activity 2.3.2 and documented in Jump – Phase 2 Tools and Templates Compendium, Tab 2.3 Feedback.
  3. Gain input and approval from sponsors, stakeholders, and executives as required or appropriate.
  4. Document the final BAM agenda in Jump – Phase 2 Tools and Templates Compendium, Tab 2.4 BAM Agenda.

Download the Info-Tech Jump – Phase 2 Tools and Templates Compendium

Input

  • Brainstorming
  • Jump – Phase 2 Tools and Templates Compendium, Tab 2.3 Feedback

Output

  • Configured BAM agenda

Materials

  • Jump – Phase 2 Tools and Templates Compendium, Tab 2.4 BAM Agenda

Participants

  • VMI team
  • Applicable stakeholders and executives (as needed)

Step 2.5: Relationship alignment document

Draft a document to convey important VMI information to your vendors.

Throughout this blueprint, alignment is mentioned directly (e.g. business alignment meetings [Steps 2.4 and 3.5]) or indirectly implied. Ensuring you and your vendors are on the same page, have clear and transparent communication, and understand each other’s expectations is critical to fostering strong relationships. One component of gaining and maintaining alignment with your vendors is the relationship alignment document (RAD). Depending upon the scope of your VMI and what your organization already has in place, your RAD will fill in the gaps on various topics.

Early in the VMI’s maturation, the easiest approach is to develop a short document (i.e. 1 page) or a pamphlet (i.e. the classic trifold) describing the rules of engagement when doing business with your organization. The RAD can convey expectations, policies, guidelines, and other items. The scope of the document will depend on 1) what you believe is important for the vendors to understand, and 2) any other similar information already provided to the vendors.

The first step to drafting a RAD is to identify what information vendors need to know to stay on your good side. For example, you may want vendors to know about your gift policy (e.g. employees may not accept gifts from vendors above a nominal value such as a pen or mousepad). Next, compare your list of what vendors need to know and determine if the content is covered in other vendor-facing documents such as a vendor code of conduct or your website’s vendor portal. Lastly, create your RAD to bridge the gap between what you want and what is already in place. In some instances, you may want to include items from other documents to reemphasize them with the vendor community.

Info-Tech Insight

The RAD can be used with all vendors regardless of classification category. It can be sent directly to the vendors or given to them during vendor orientation (see Step 3.3)

2.5.1: Relationship alignment document

1-4 hours

  1. Meet with the participants and review the RAD sample and checklist in Jump – Phase 2 Tools and Templates Compendium, Tab 2.5 Relationship Alignment Doc.
  2. Determine:
    1. Whether you will create one RAD for all vendors or one RAD for strategic vendors and another RAD for tactical and operational vendors; whether you will create a RAD for commodity vendors.
    2. The concepts you want to include in your RAD(s).
    3. The format for your RAD(s) – traditional, pamphlet, or other.
    4. Whether signoff or acknowledgement will be required by the vendors.
  3. Draft your RAD(s) and work with other internal areas such as Marketing to create a consistent brand for the RADS and Legal to ensure consistent use and preservation of trademarks or other intellectual property rights and other legal issues.
  4. Review other vendor-facing documents (e.g. supplier code of conduct, onsite safety and security protocols) for consistencies between them and the RAD(s).
  5. Obtain signoff on the RAD(s) from stakeholders, sponsors, executives, Legal, Marketing, and others as needed.

Download the Info-Tech Jump – Phase 2 Tools and Templates Compendium

Input

  • Brainstorming
  • Vendor-facing documents, policies, and procedures

Output

  • Completed relationship alignment document(s)

Materials

  • Jump – Phase 2 Tools and Templates Compendium, Tab 2.5 Relationship Alignment Doc

Participants

  • VMI team
  • Marketing, as needed
  • Legal, as needed

Step 2.6: Vendor orientation

Create a VMI awareness process to build bridges with your vendors.

Vendor Orientation: 01 - Orientation; 02 - Reorientation; 03 - Debrief

Your organization is unique. It may have many similarities with other organizations, but your culture, risk tolerance, mission, vision, and goals, finances, employees, and “customers” (those that depend on you) make it different. The same is true of your VMI. It may have similar principles, objectives, and processes to other organizations’ VMIs, but yours is still unique. As a result, your vendors may not fully understand your organization and what vendor management means to you.

Vendor orientation is another means to helping you gain and maintain alignment with your important vendors, educate them on what is important to you, and provide closure when/if the relationship with the vendor ends. Vendor orientation is comprised of three components, each with a different function:

  • Orientation
  • Reorientation
  • Debrief

Vendor orientation focuses on the vendor management pieces of the puzzle (e.g. the scorecard process) rather than the operational pieces (e.g. setting up a new vendor in the system to ensure invoices are processed smoothly).

Step 2.6: Vendor orientation (cont.)

Create a VMI awareness process to build bridges with your vendors.

Vendor Orientation: 01 - Orientation

Orientation

Orientation is conceptually similar to new hire orientation for employees at your organization. Generally conducted as a meeting, orientation provides your vendors with the information they need to be successful when working with your organization. Sadly, this is often overlooked by customers; it can take months or years for vendors to figure it out by themselves. By controlling the narrative and condensing the timeline, vendor relationships and performance improve more rapidly.

A partial list of topics for orientation is set out below:

  • Your organization’s structure
  • Your organization’s culture
  • Your relationship expectations
  • Your governances (VMI and other)
  • Their vendor classification designation (commodity, operational, strategic, or tactical)
  • The scorecard process
  • Business alignment meetings
  • Relationship alignment documents

In short, this is the first step toward building (or continuing to build) a robust, collaborative, mutually beneficial relationship with your important vendors.

Step 2.6: Vendor orientation (cont.)

Create a VMI awareness process to build bridges with your vendors.

Vendor Orientation: 02 - Reorientation

Reorientation

Reorientation is either identical or similar to orientation, depending upon the circumstances. Reorientation occurs for a number of reasons, and each reason will impact the nature and detail of the reorientation content. Reorientation occurs whenever:

  • There is a significant change in the vendor’s products or services.
  • The vendor has been through a merger, acquisition, or divestiture.
  • A significant contract renewal/renegotiation has recently occurred.
  • Sufficient time has passed from orientation; commonly 2 to 3 years.
  • The vendor has been placed in a “performance improvement plan” or “relationship improvement plan” protocol.
  • Significant turnover has occurred within your organization (executives, key stakeholders, and/or VMI personnel).
  • Substantial turnover has occurred at the vendor at the executive or account management level.
  • The vendor has changed vendor classification categories after the most current classification.

As the name implies, the goal is to refamiliarize the vendor with your current VMI situation, governances, protocols, and expectations. The drivers for reorientation will help you determine its scope, scale, and frequency.

Step 2.6: Vendor orientation (cont.)

Create a VMI awareness process to build bridges with your vendors.

Vendor Orientation: 03 - Debrief

Debrief

To continue the analogy from orientation, debrief is similar to an exit interview for an employee when their employment is terminated. In this case, debrief occurs when the vendor is no longer an active vendor with your organization – all contracts have terminated or expired, and no new business with the vendor is anticipated within the next three months.

Similar to orientation and reorientation, debrief activities will be based on the vendor’s classification category within the COST model. Strategic vendors don’t go away very often; usually, they transition to operational or tactical vendors first. However, if a strategic vendor is no longer providing products or services to you, dig a little deeper into their experiences and allocate extra time for the debrief meeting.

The debrief should provide you with feedback on the vendor’s experience with your organization and their participation in your VMI. In addition, it can provide closure for both parties since the relationship is ending. Be careful that the debrief does not turn into a finger-pointing meeting or therapy session for the vendor. It should be professional and productive; if it is going off the rails, terminate the meeting before more damage can occur.

End the debrief on a high note if possible. Thank the vendor, highlight its key contributions, and single out any personnel who went above and beyond. You never know when you will be doing business with this vendor again – don’t burn bridges!

Step 2.6: Vendor orientation (cont.)

Create a VMI awareness process to build bridges with your vendors.

  • As you create your vendor orientation materials, focus on the message you want to convey.
  • For orientation and reorientation:
    • What is important to you that vendors need to know?
    • What will help the vendors understand more about your organization … your VMI?
    • What and how are you different from other organizations overall … in your “industry”?
    • What will help them understand your expectations?
    • What will help them be more successful?
    • What will help you build the relationship?
  • For debrief:
    • What information or feedback do you want to obtain?
    • What information or feedback to you want to give?
  • The level of detail you provide strategic vendors during orientation and reorientation may be different from the information you provide tactical and operational vendors. Commodity vendors are not typically involved in the vendor orientation process. The orientation meetings can be conducted on a one-to-one basis for strategic vendors and a one-to-many basis for operational and tactical vendors; reorientation and debrief are best conducted on a one-to-one basis. Lastly, face-to-face or video meetings work best for vendor orientation; voice-only meetings, recorded videos, or distributing only written materials seldom hit their mark or achieve the desired results.

2.6.1: Vendor orientation

1 to several hours

  1. Meet with the participants and review the Phase Tools and Templates Compendium, Tab 2.6 Vendor Orientation.
    1. Use the orientation checklist to identify the materials you want to create for your orientation meetings.
    2. Use the reorientation checklist to identify the materials you want to create for your reorientation meetings.
  2. The selections can be made by classification category (i.e. different items can apply to strategic, operational, and tactical vendors).
  3. Create the materials and seek input and/or approval from sponsors, stakeholders, and executives as needed.
  4. Use the debrief section of the tool to create an agenda, list the questions you want to ask vendors, and list information you want to provide to vendors. The agenda, questions, and information can be segregated by classification category.

Download the Info-Tech Jump – Phase 2 Tools and Templates Compendium

Input

  • Brainstorming

Output

  • Agendas and materials for orientation, reorientation, and debrief

Materials

  • Phase Tools and Templates Compendium, Tab 2.6 Vendor Orientation

Participants

  • VMI team

Step 2.7: Job descriptions

Ensure new and existing job descriptions are up to date.

Based on your work product from Steps 1.1-1.9, it’s time to start drafting new or modifying existing job descriptions applicable to the VMI team members. Some of the VMI personnel may be dedicated full-time to the VMI, while others may be supporting the VMI on a part-time basis. At a minimum, create or modify your job descriptions based on the categories set out below. Remember to get the internal experts involved so that you stay true to your environment and culture.

01 Title

This should align overall with what the person will be doing and what the person will be responsible for. Your hands may be tied with respect to titles, but try to make them intuitively descriptive if possible.

02 Duties

This is the main portion of the job description. List the duties, responsibilities, tasks, activities, and results expected. Again, there may be some limitations imposed by your organization, but be as thorough as possible.

03 Qualifications

This tends to be a gray area for many organizations, with the qualifications, certifications, and experience desired expressed in “ranges” so that good candidates are not eliminated from consideration unnecessarily.

2.7.1: Job descriptions

1 to several hours

  1. Meet with the participants and review the VMI structure from Step 1.9.
    1. List the positions that require new job descriptions.
    2. List the positions that require updated job descriptions.
  2. Review the other Phase 1 work product and list the responsibilities, tasks, and functions that need to be incorporated into the new and updated job descriptions.
  3. Review the sample VMI job descriptions and sample VMI job description language in Jump – Phase 2 Tools and Templates Compendium, Tab 2.7 Job Descriptions, and identify language and concepts you want to include in the new and revised job descriptions.
  4. Using your template, draft the new job descriptions and modify the existing job descriptions to synchronize with the VMI structure. Work with other internal areas such as Human Resources to ensure cultural fit and compliance.
  5. Obtain input and signoff on the job descriptions from stakeholders, sponsors, executives, Human Resources, and others as needed.
  6. Document your final job descriptions in Jump – Phase 2 Tools and Templates Compendium, Tab 2.7 Job Descriptions.

Download the Info-Tech Jump – Phase 2 Tools and Templates Compendium

Input

  • Brainstorming
  • Existing job descriptions
  • Work product from Phase 1

Output

  • Job descriptions for new positions
  • Updated job descriptions for existing positions

Materials

  • Jump – Phase 2 Tools and Templates Compendium, Tab 2.7 Job Descriptions

Participants

  • VMI team
  • Human Resources (as needed)
  • Applicable stakeholders and executives (as needed)

Step 2.8: Policies and procedures

Prepare policies and procedures for VMI functions.

Policies and procedures are often thought of as boring documents that are 1) tedious to create, 2) seldom read after creation, and 3) only used to punish people when they do something “wrong.” However, when done well, these documents:

  • Communicate expectations.
  • Capture institutional knowledge.
  • Provide guidance for decision making.
  • Help workers avoid errors and minimize risk.
  • Ensure regulatory and organizational compliance.
  • List the steps required to achieve consistent results.

Definitions of Policies and Procedures

Policies and procedures are essential, but they are often confused with each other. A policy is a rule, guideline, or framework for making decisions. For example, in the vendor management space, you may want a policy indicating your organization’s view on gifts from vendors. A procedure is a set of instructions for completing a task or activity. For example, staying in the vendor management space, you may want a procedure to outline the process for classifying vendors.

Step 2.8: Policies and procedures (cont.)

Prepare policies and procedures for VMI functions.

Start With Your Policy/Procedure Template or Create One for Consistency

When creating policies and procedures, follow your template. If you don’t have one (or want to see if anything is missing from your template) the following list of potential components for your governance documents is provided.* Not every concept is required. Use your judgment and err on the side of caution when drafting; balance readability and helpfulness against over documenting and over complicating.

  • Descriptive Title
  • Policy Number
  • Brief Overview
  • Purpose
  • Scope
  • The Policy or Procedure
  • Definitions
  • Revision Date
  • History
  • Related Documents
  • Keywords

Step 2.8: Policies and procedures (cont.)

Prepare policies and procedures for VMI functions.

Although they are not ever going to be compared to page-turning novels, policies and procedures can be improved by following a few basic principles. By following the guidelines set out below, your VMI policies and procedures will contribute to the effectiveness of your initiative.*

  • Use short sentences.
  • Organize topics logically.
  • Use white space liberally.
  • Use mandatory language.
  • Use gender-neutral terms.
  • Write with an active voice.
  • Avoid jargon when possible.
  • Use a consistent “voice” and tone.
  • Use pictures or diagrams when they will help.
  • Write in the same tense throughout the document.
  • Use icons and colors to designate specific elements.
  • Make sure links to other policies and procedures work.
  • Define all acronyms and jargon (when it must be used).
  • Avoid a numbering scheme with more than three levels.

*Adapted in part from smartsheet.com

Info-Tech Insight

Drafting policies and procedures is an iterative process that requires feedback from the organization’s leadership team.

2.8.1: Policies and procedures

Several hours

  1. Meet with the participants and review the sample policies and procedures topics in Jump – Phase 2 Tools and Templates Compendium, Tab 2.8 Policies and Procedures.
  2. Determine:
    1. The concepts you want to include in your policies and procedures; brainstorm for any additional concepts you want to include.
    2. The format/template for your policies and procedures.
  3. Draft your policies and procedures based on the sample topics and your brainstorming activity. Work with other internal areas such as Legal and Human Resources to ensure cultural and environmental fit within your organization.
  4. Obtain input and signoff on the policies and procedures from stakeholders, sponsors, executives, Legal, Human Resources, and others as needed.
  5. Document your final policies and procedures in Jump – Phase 2 Tools and Templates Compendium, Tab 2.8 Policies and Procedures.
  6. Publish your policies and procedures and conduct training sessions or awareness sessions as needed.

Download the Info-Tech Jump – Phase 2 Tools and Templates Compendium

Input

  • Existing policies and procedures (if any)
  • Existing policies and procedures template (if any)
  • Scope
  • OIC chart
  • Process maps
  • Brainstorming

Output

  • VMI policies and procedures

Materials

  • Jump – Phase 2 Tools and Templates Compendium, Tab 2.8 Policies and Procedures

Participants

  • VMI team
  • Legal and Human Resources (as needed)
  • Applicable stakeholders and executives (as needed)

Step 2.9: 3-year roadmap

Plot your path at a high level.

The VMI exists in many planes concurrently: 1) it operates both tactically and strategically, and 2) it focuses on different timelines or horizons (e.g. the past, the present, and the future). Creating a 3-year roadmap facilitates the VMI’s ability to function effectively across these multiple landscapes.

The VMI roadmap will be influenced by many factors. The work product from Phase 1: Plan, input from executives, stakeholders, and internal clients, and the direction of the organization as a whole are great sources of information as you begin to build your roadmap.

To start, identify what you would like to accomplish in Year 1. This is arguably the easiest year to complete: budgets are set (or you have a good idea what the budget will look like), personnel decisions have been made, resources have been allocated, and other issues impacting the VMI are known with a higher degree of certainty than any other year. This does not mean things won’t change during the first year of the VMI, but expectations are usually lower and the short event horizon makes things more predictable during the Year-1 ramp-up period.

Years 2 and 3 are more tenuous, but the process is the same: identify what you would like to accomplish or roll out in each year. Typically, the VMI maintains the Year 1 plan into subsequent years and adds to the scope or maturity. For example, you may start Year 1 with BAMs and scorecards for three of your strategic vendors; during Year 2, you may increase that to five vendors; and during Year 3, you may increase that to nine vendors. Or, you may not conduct any market research during Year 1, waiting to add it to your roadmap in Year 2 or 3 as you mature.

Breaking things down by year helps you identify what is important and the timing associated with your priorities. A conservative approach is recommended. It is easy to overcommit, but the results can be disastrous and painful.

2.9.1: 3-year roadmap

45-90 minutes

  1. Meet with the participants and decide how to coordinate Year 1 of your 3-year roadmap with your existing fiscal year or reporting year. Year 1 may be shorter or longer than a calendar year.
  2. Review the VMI activities listed in Jump – Phase 2 Tools and Templates Compendium, Tab 2.9 3-Year Roadmap. Use brainstorming and your prior work product from Phase 1 and Phase 2 to identify additional items for the roadmap and add them at the bottom of the spreadsheet.
  3. Starting with the first activity, determine when that activity will begin and put an X in the corresponding column; if the activity is not applicable, leave it blank or insert N/A.
  4. Go back to the top of the list and add information as needed.
    1. For any Year-1 or Year-2 activities, add an X in the corresponding columns if the activity will be expanded/continued in subsequent periods (e.g. if a Year 2 activity will continue in Year 3, put an X in Year 3 as well).
    2. Use the comments column to provide clarifying remarks or additional insights related to your plans or “X’s.” For example, “Scorecards begin in Year 1 with three vendors and will roll out to five vendors in Year 2 and nine vendors in Year 3.”
  5. Obtain signoff from stakeholders, sponsors, and executives as needed.

Download the Info-Tech Jump – Phase 2 Tools and Templates Compendium

Input

  • Phase 1 work product
  • Steps 2.1-2.8 work product
  • Brainstorming

Output

  • High level 3-year roadmap for the VMI

Materials

  • Jump – Phase 2 Tools and Templates Compendium, Tab 2.9 3-Year Roadmap

Participants

  • VMI team
  • Applicable stakeholders and executives (as needed)

Step 2.10: 90-day plan

Pave your short-term path with a series of detailed quarterly plans.

Now that you have prepared a 3-year roadmap, it’s time to take the most significant elements from the first year and create action plans for each three-month period. Your first 90-day plan may be longer or shorter if you want to sync to your fiscal or calendar quarters. Aligning with your fiscal year can make it easier for tracking and reporting purposes; however, the more critical item is to make sure you have a rolling series of four 90-day plans to keep you focused on the important activities and tasks throughout the year.

The 90-day plan is a simple project plan that will help you measure, monitor, and report your progress. Use the Info-Tech tool to help you track:

  • Activities
  • Tasks comprising each activity
  • Who will be performing the tasks
  • An estimate of the time required per person per task
  • An estimate of the total time to achieve the activity
  • A due date for the activity
  • A priority of the activity

The first 90-day plan will have the greatest level of detail and should be as thorough as possible; the remaining three 90-day plans will each have less detail for now. As you approach the middle of the first 90-day plan, start adding details to the next 90-day plan; toward the end of the first quarter add a high-level 90-day plan to the end of the chain. Continue repeating this cycle each quarter and consult the 3-year roadmap and the leadership team as necessary.

90 Days

2.10.1: 90-day plan

45-90 minutes

  1. Meet with the participants and decide how to coordinate the first 90-day plan with your existing fiscal year or reporting cycles. Your first plan may be shorter or longer than 90 days.
  2. Looking at the Year 1 section of the 3-year roadmap, identify the activities that will be started during the next 90 days.
  3. Using the Jump – Phase 2 Tools and Templates Compendium, Tab 2.10 90-Day Plan, enter the following information into the spreadsheet for each activity to be accomplished during the next 90 days:
    1. Activity description
    2. Tasks required to complete the activity (be specific and descriptive)
    3. The people who will be performing each task
    4. The estimated number of hours required to complete each task
    5. The start date and due date for each task or the activity
  4. Validate the tasks are a complete list for each activity and the people performing the tasks have adequate time to complete the tasks by the due date(s).
  5. Assign a priority to each activity.

Download the Info-Tech Jump – Phase 2 Tools and Templates Compendium

Input

  • 3-year roadmap
  • Phase 1 work product
  • Steps 2.1-2.9 work product
  • Brainstorming

Output

  • Detailed plan for the VMI for the next quarter or 90 days

Materials

  • Jump – Phase 2 Tools and Templates Compendium, Tab 2.10 90-Day Plan

Participants

  • VMI team
  • Applicable stakeholders and executives (as needed)

Step 2.11: Quick wins

Identify potential short-term successes to gain momentum and show value immediately.

As the final step in the timeline trilogy, you are ready to identify some quick wins for the VMI. Using the first 90-day plan and a brainstorming activity, create a list of things you can do in 15 to 30 days that add value to your initiative and build momentum.

As you evaluate your list of potential candidates, look for things that:

  • Are achievable within the stated timeline.
  • Don’t require a lot of effort.
  • Involve stopping a certain process, activity, or task; this is sometimes known as a “stop doing stupid stuff” approach.
  • Will reduce or eliminate inefficiencies; this is sometimes known as the war on waste.
  • Have a moderate to high impact or bolster the VMI’s reputation.

As you look for quick wins, you may find that everything you identify does not meet the criteria. That’s ok … don’t force the issue. Return your focus to the 90-day plan and 3-year roadmap, and update those documents if the brainstorming activity associated with this Step 2.11 identified anything new.

2.11.1: Quick wins

15-30 minutes

  1. Meet with the participants and review the 3-year roadmap and 90-day plan. Determine if any item on either document can be completed:
    1. Quickly (30 days or less)
    2. With minimal effort
    3. To provide or show moderate to high levels of value or provide the VMI with momentum
  2. Brainstorm to identify any other items that meet the criteria in step 1 above.
  3. Compile a comprehensive list of these items and select up to five to pursue.
  4. Document the list in the Jump – Phase 2 Tools and Templates Compendium, Tab 2.11 Quick Wins.
  5. Manage the quick wins list and share the results with the VMI team and applicable stakeholders and executives.

Download the Info-Tech Jump – Phase 2 Tools and Templates Compendium

Input

  • 3-year roadmap
  • 90-day plan
  • Brainstorming

Output

  • A list of activities that require low levels of effort to achieve moderate to high levels of value in a short period

Materials

  • Jump – Phase 2 Tools and Templates Compendium, Tab 2.11 Quick Wins

Participants

  • VMI team

Step 2.12: Reports

Construct your reports to resonate with your audience.

Issuing reports is a critical piece of the VMI since the VMI is a conduit of information for the organization. It may be aggregating risk data from internal areas, conducting vendor research, compiling performance data, reviewing market intelligence, or obtaining relevant statistics, feedback, comments, facts, and figures from other sources. Holding onto this information minimizes the impact a VMI can have on the organization; however, the VMI’s internal clients, stakeholders, and executives can drown in raw data and ignore it completely if it is not transformed into meaningful, easily-digested information.

Before building a report, think about your intended audience:

  • What information are they looking for … what will help them understand the big picture?
  • What level of detail is appropriate, keeping in mind the audience may not be like-minded?
  • What items are universal to all of the readers and what items are of interest to one or two readers?
  • How easy or hard will it be to collect the data … who will be providing it, how time consuming will it be?
  • How accurate, valid, and timely will the data be?
  • How frequently will each report need to be issued?

Step 2.12: Reports (cont.)

Construct your reports to resonate with your audience.

Use the following guidelines to create reports that will resonate with your audience:

  • Value information over data, but sometimes data does have a place in your report.
  • Use pictures, graphics, and other representations more than words, but words are often necessary in small, concise doses.
  • Segregate your report by user; for example, general information up top, CIO information below that on the right, CFO information to the left of CIO information, etc.
  • Send a draft report to the internal audience and seek feedback, keeping in mind you won’t be able to cater to or please everyone.

Step 2.12: Reports (cont.)

Construct your reports to resonate with your audience.

The report’s formatting and content display can make or break your reports.*

  • Make the report look inviting and easy to read. Use:
    • Short paragraphs and bullet points.
    • A simple layout and uncluttered, wide margins.
    • Minimal boldface, underline, or italics to attract the readers’ attention.
    • High contrast between text and background.
  • Charts, graphs, and infographics should be intuitive and tell the story on their own.
  • Make it easy to peruse the report for topics of interest.
    • Maintain consistent design features.
    • Use impactful, meaningful headings and subheadings.
    • Include callouts to draw attention to important high-level information.
  • Demonstrate the impact of the accomplishments or success stories when appropriate.
  • Finish with a simple concise summary when appropriate. Consider adding:
    • Key points for the reader to takeaway.
    • Action items or requests.
    • Plans for next reporting period.

*Sources: Adapted and compiled in part from: designeclectic.com, ahrq.gov, and 60secondmarketer.com.

2.12.1: Reports

15-45 minutes

  1. Meet with the participants and review the applicable work product from Phases 1 and 2; identify qualitative and quantitative items the VMI measures, monitors, tracks, or aggregates.
  2. Determine which items will be reported and to whom (by category):
    1. Internally to personnel within the VMI
    2. Internally to personnel outside the VMI
    3. Externally to vendors
  3. Within each category above, determine your intended audiences/recipients. For example, you may have a different list of recipients for a risk report than you do a scorecard summary report. This will help you identify the number of reports required.
  4. Create a draft structure for each report based on the audience and the information being conveyed. Determine the frequency of each report and person responsible for creating for each report.
  5. Document your final choices in Jump – Phase 2 Tools and Templates Compendium, Tab 2.12 Reports.

Download the Info-Tech Jump – Phase 2 Tools and Templates Compendium

Input

  • Brainstorming
  • Phase 1 work product
  • Steps 2.1-2.11 work product

Output

  • A list of reports used by the VMI
  • For each report:
  • The conceptual content
  • A list of who will receive or have access
  • A creation/distribution frequency

Materials

  • Jump – Phase 2 Tools and Templates Compendium, Tab 2.12 Reports

Participants

  • VMI team
  • Applicable stakeholders and executives (as needed)

Phase 3: Run

Implement Your Processes and Leverage Your Tools and Templates

Phase 1 Phase 2 Phase 3 Phase 4
1.1 Mission Statement and Goals
1.2 Scope
1.3 Strengths and Obstacles
1.4 Roles and Responsibilities
1.5 Process Mapping
1.6 Charter
1.7 Vendor Inventory
1.8 Maturity Assessment
1.9 Structure

2.1 Classification Model
2.2 Risk Assessment Tool
2.3 Scorecards and Feedback
2.4 Business Alignment Meeting Agenda
2.5 Relationship Alignment Document
2.6 Vendor Orientation
2.7 Job Descriptions
2.8 Policies and Procedures
2.9 3-Year Roadmap
2.10 90-Day Plan
2.11 Quick Wins
2.12 Reports

3.1 Classify Vendors
3.2 Conduct Internal “Kickoff” Meeting
3.3 Conduct Vendor Orientation
3.4 Compile Scorecards
3.5 Conduct Business Alignment Meetings
3.6 Work the 90-Day Plan
3.7 Manage the 3-Year Roadmap
3.8 Measure and Monitor Risk
3.9 Issue Reports
3.10 Develop/Improve Vendor Relationships
3.11 Contribute to Other Processes

4.1 Assess Compliance
4.2 Incorporate Leading Practices
4.3 Leverage Lessons Learned
4.4 Maintain Internal Alignment
4.5 Update Governances

This phase will walk you through the following activities:

Begin operating the VMI. The main outcomes from this phase are guidance and the steps required to implement your VMI.

This phase involves the following participants:

  • VMI team
  • Applicable stakeholders and executives
  • Others as needed

Jump Start Your Vendor Management Initiative

Phase 3: Run

Implement your processes and leverage your tools and templates.

All of the hard work invested in Phase 1: Plan and Phase 2: Build begins to pay off in Phase 3: Run. It’s time to stand up your VMI and ensure that the proper level of resources is devoted to your vendors and the VMI itself. There’s more hard work ahead, but the foundational elements are in place. This doesn’t mean there won’t be adjustments and modifications along the way, but you are ready to use the tools and templates in the real world; you are ready to begin reaping the fruits of your labor.

Phase 3: Run guides you through the process of collecting data, monitoring trends, issuing reports, and conducting effective meetings to:

  • Manage risk better.
  • Improve vendor performance.
  • Improve vendor relationships.
  • Identify areas where the parties can improve.
  • Improve communication between the parties.
  • Increase the value proposition with your vendors.

Step 3.1: Classify vendors

Begin classifying your top 25 vendors by spend.

Step 3.1 sets the table for many of the subsequent steps in Phase 3: Run. The results of your classification process will determine: which vendors go through the scorecarding process (Step 3.4); which vendors participate in BAMs (Step 3.5); the nature and content of the vendor orientation activities (Step 3.3); which vendors will be part of the risk measurement and monitoring process (Step 3.8); which vendors will be included in the reports issued by the VMI (Step 3.9); and which vendors you will devote relationship-building resources to (Step 3.10).

As you begin classifying your vendors, Info-Tech recommends using an iterative approach initially to validate the results from the classification model you configured in Step 2.1.

  1. Using the information from the Vendor Inventory tab (Step 1.7), identify your top 25 vendors by spend.
  2. Run your top 10 vendors by spend through the classification model and review the results.
    1. If the results are what you expected and do not contain any significant surprises, go to next page.
    2. If the results are not what you expected or contain significant surprises, look at the configuration page of the tool (Tab 1) and adjust the weights or the spend categories slightly. Be cautious in your evaluation of the results before modifying the configuration page – some legitimate results are unexpected or surprising based on bias. If you modify the weighting, review the new results and repeat your evaluation. If you modify the spend categories, review the answers on the vendor tabs to ensure that the answers are still accurate; review the new results and repeat your evaluation.

Step 3.1: Classify vendors (cont.)

Review your results and adjust the classification tool as needed.

  1. Run your top 11 through 25 vendors by spend through the classification model and review the results. Identify any unexpected results or surprises. Determine if further configuration makes sense and repeat the process outlined in 2.b, previous page, as necessary. If no further modifications are required, continue to 4, below.
  2. Share the preliminary results with the leadership team, executives, and stakeholders to obtain their approval or adjustments to the results.
    1. They may have questions and want to understand the process before approving the results.
    2. They may request that you move a vendor from one quadrant to another based on your organization’s roadmap, the vendor’s roadmap, or other information not available to you.
  3. Identify the vendors that will be part of the VMI at this stage – how many and which ones. Based on this number and the VMI’s scope (Step 1.2), make sure you have the resources necessary to accommodate the number of vendors participating in the VMI. Proceed cautiously and gradually increase the number of vendors participating in the VMI.

Step 3.1: Classify vendors (cont.)

Finalize the results and update VMI tools and templates.

  1. Update the Vendor Inventory tab (Step 1.7) to indicate the current classification status for the top 25 vendors by spend. Once your vendors have been classified, you can sort the Vendor Inventory tab by classification status to see all the vendors in that category at once.
  2. Review your 3-year roadmap (Step 2.9) and 90-day plans (Step 2.10) to determine if any modifications are needed to the activities and timelines.

Additional classification considerations:

  • You should only have a few vendors that fit in the strategic category. As a rough guideline, no more than 5% to 10% of your IT vendors should end up in the strategic category. If you have a large number of vendors, even 5% may be too many. The classification model is an objective start to the classification process, but common sense must prevail over the “math” at the end of the day.
  • At this point, there is no need to go beyond the top 25 by spend. Most VMIs starting out can’t handle more than three to five strategic vendors initially. Allow the VMI to run a pilot program with a small sample size, work out any bugs, make adjustments, and then ramp up the VMI’s rollout in waves. Vendors can be added quarterly, biannually, or annually, depending upon the desired goals and available resources.

Step 3.1: Classify vendors (cont.)

Align your vendor strategy to your classification results.

As your VMI matures, additional vendors will be part of the VMI. Review the table below and incorporate the applicable strategies into your deployment of vendor management principles over time. Stay true to your mission, goals, and scope, and remember that not all of your vendors are of equal importance.

Operational Strategic
  • Focus on spend containment
  • Concentrate on lowering total cost of ownership
  • Invest moderately in cultivating the relationship
  • Conduct BAMs biannually or annually
  • Compile scorecards quarterly or biannually
  • Identify areas for performance and cost improvement
  • Focus on value, collaboration, and alignment
  • Review market intelligence for the vendor’s industry
  • Invest significantly in cultivating the relationship
  • Initiate executive-to-executive relationships
  • Conduct BAMs quarterly
  • Compile scorecards quarterly
  • Understand how the vendors view your organization

Commodity

Tactical

  • Investigate vendor rationalization and consolidation
  • Negotiate for the best-possible price
  • Leverage competition during negotiations
  • Streamline the purchasing and payment process
  • Allocate minimal VMI resources
  • Assign the lowest priority for vendor management metrics
  • Conduct risk assessments biannually or annually
  • Cultivate a collaborative relationship based on future growth plans or potential with the vendor
  • Conduct BAMs quarterly or biannually
  • Compile scorecards quarterly
  • Identify areas of performance improvement
  • Leverage innovation and creative problem solving

Step 3.1: Classify vendors (cont.)

Be careful when using the word “partner” with your strategic and other vendors.

For decades, vendors have used the term “partner” to refer to the relationship they have with their clients and customers. In many regards, this is often an emotional ploy used by the vendors to get the upper hand. To fully understand the terms “partner” and “partnership” let’s evaluate them through two more-objective, less-cynical lenses.

If you were to talk to your in-house or outside legal counsel, you may be told that partners share in profits and losses, and they have a fiduciary obligation to each other. Unless there is a joint venture between the parties, you are unlikely to have a partnership with a vendor from this perspective.

What about a “business” partnership … one that doesn’t involve sharing profits and losses? What would that look like? Here are some indicators of a business partnership (or preferably a strategic alliance):

  • Trust and transparent communication exist.
  • You have input into the vendor’s roadmap for products and services.
  • The vendor is aligned with your desired outcomes and helps you achieve success.
  • You and the vendor are accountable for actions and inactions, with both parties being at risk.
  • There is parity in the peer-to-peer relationships between the organizations (e.g. C-Level to C-Level).
  • The vendor provides transparency in pricing models and proactively suggests ways for you to reduce costs.
  • You and the vendor work together to make each party better, providing constructive feedback on a regular basis.
  • The vendor provides innovative suggestions for you to improve your processes, performance, the bottom line, etc.
  • Negotiations are not one-sided; they are meaningful and productive, resulting in an equitable distribution of money and risk.

Step 3.1: Classify vendors (cont.)

Understand the implications and how to leverage the words “partner” and “partnership.”

By now you might be thinking, “What’s all the fuss? Why does it matter?” At Info-Tech, we’ve seen firsthand how referring to the vendor as a partner can have the following impact:

  • Confidences are disclosed unnecessarily.
  • Negotiation opportunities and leverage are lost.
  • Vendors no longer have to earn the customer’s business.
  • Vendor accountability is missing due to shared responsibilities.
  • Competent skilled vendor resources are assigned to other accounts.
  • Value erodes over time since contracts are renewed without being competitively sourced.
  • One-sided relationships are established, and false assurances are provided at the highest levels within the customer organization.

Proceed with caution when using partner or partnership with your vendors. Understand how your organization benefits from using these terms and mitigate the negatives outlined above by raising awareness internally to ensure people understand the psychology behind the terms. Finally, use the term to your advantage when warranted by referring to the vendor as a partner when you want or need something that the vendor is reluctant to provide. Bottom line: Be strategic in how you refer to vendors and know the risks.

Step 3.2: Conduct internal “kickoff” meeting

Raise awareness about the VMI and its mission, vision, and goals.

To be effective, your VMI needs executive support, a clear vision, appropriate governances and tools, personnel with the right skills, and other items discussed in this blueprint. However, the VMI doesn’t exist in a vacuum … it can’t sit back and be reactive. As part of being proactive, the VMI must be aware of its brand and “market” its services. An effective way to market the VMI is to conduct an internal kickoff meeting. There are at least a couple of ways to do this:

  • Host a meeting for stakeholders, executives, and others who will be contributing to the VMI processes (but are not part of the VMI). The meeting can be part of a townhall or standalone meeting; it can be done live or via a recorded video.
  • Attend appropriate staff meetings and make your presentation.

With either approach above or one of your choosing, keep in mind the following objectives for your kickoff meeting:

  • Make sure you provide a way for those in attendance to ask questions at that time and later. You want to create and foster a communication loop with the people who will be impacted by the VMI or participating with it.
  • Raise awareness of your existence and personnel. Tell the VMI’s story by sharing your mission statement, goals, and scope; this will help dispel (or confirm) rumors about the VMI that often lead to confusion and faulty assumptions.
  • As you share the VMI’s vision, connect the story to how the VMI will impact the organization and individuals and to how they can help. The VMI tends to be the least autonomous area within an organization; it needs the assistance of others to be successful. Convey an atmosphere of collaboration and appreciation for their help.

Host a kickoff meeting annually to kickoff the new year. Remind people of your story, announce successes from the past year, and indicate what the future year holds. Keep it brief, make it personal for the audience, and help them connect the names of VMI personnel to faces.

Step 3.3: Conduct vendor orientation

Introduce your VMI to your top vendors.

Based on the results from your vendor classification (Step 3.1) and your VMI deployment timeline, identify the vendors who will participate in the initial orientation meetings. Treat the orientation as a formal, required meeting for the vendors to attend. Determine the attendee list for your organization and the vendors, and send out invites. Ideally, you will want the account manager, a sales director or vice president, the “delivery” director or vice president, and an executive from the vendor in the meeting. From the customer side, you may need more than one or two people from the VMI to entice the vendor’s leadership team to attend; you may need attendance from your own leadership team to add weight or credibility to the meeting (unfortunately).

Before going into the meeting, make sure everyone on your side knows their roles and responsibilities, and review the agenda. Control the agenda or the meeting is likely to get out of hand and turn into a sales call.

Conduct orientation meetings even if the participating vendors have been doing business with you for several years. Don’t assume they know all about your organization and your VMI (even if their other clients have a VMI).

Run two or three orientation meetings and then review the “results.” What needs to be modified? What lessons have you learned? Make any necessary adjustments and continue rolling out the orientation meetings.

Early in the VMI’s deployment, reorientation and debrief may not be in play. As time passes, it is important to remember them! Use them when warranted to help with vendor alignment.

Step 3.4: Compile scorecards

Begin scoring your top vendors.

The scorecard process typically is owned and operated by the VMI, but the actual rating of the criteria within the measurement categories is conducted by those with day-to-day interactions with the vendors, those using or impacted by the services and products provided by the vendors, and those with the skills to research other information on the scorecard (e.g. risk). Chances are one person will not be able to complete an entire scorecard by themselves. As a result, the scorecard process is a team sport comprising sub-teams where necessary.

The VMI will compile the scores, calculate the final results, and aggregate all of the comments into one scorecard. There are two common ways to approach this task:

  1. Send out the scorecard template to those who will be scoring the vendor and ask them to return it when completed, providing them with a due date a few days before you actually need it; you’ll need time to compile, calculate, and aggregate.
  2. Invite those who will be scoring the vendor to a meeting and let the contributors use that time to score the vendors; make VMI team members available to answer questions and facilitate the process.

Step 3.4: Compile scorecards (cont.)

Gather input from stakeholders and others impacted by the vendors.

Since multiple people will be involved in the scorecarding process or have information to contribute, the VMI will have to work with the reviewers to ensure that the right mix of data is provided. For example:

  • If you are tracking lawsuits filed by or against the vendor, one person from Legal may be able to provide that, but they may not be able to evaluate any other criteria on the scorecard.
  • If you are tracking salesperson competencies, multiple people from multiple areas may have valuable insights.
  • If you are tracking deliverable timeliness, several project managers may want to contribute across several projects.

Where one person is contributing exclusively to limited criteria, make it easy for the person to identify the criteria they are to evaluate. When multiple people from the same functional area will provide insights, they can contribute individually (and the VMI will average their responses) or they can respond collectively after reaching consensus among themselves.

After the VMI has compiled, calculated, and aggregated, share the results with executives, impacted stakeholders, and others who will be attending the BAM for that vendor. Depending upon the comments provided by internal personnel, you may need to create a sanitized version of the scorecard for the vendor.

Make sure your process timeline has a buffer built in. You’ll be sending the final scorecard to the vendor three to five days before the BAM, and you’ll need some time to assemble the results. The scorecarding process can be perceived as a low-priority activity for people outside of the VMI, and other “priorities” will arise for them. Without a timeline buffer, the VMI may find itself behind schedule and unprepared due to things beyond its control.

Step 3.5: Conduct business alignment meetings

Determine which vendors will participate and how long the meetings will last.

At their core, BAMs aren’t that different from any other meeting. The basics of running a meeting still apply, but there are a few nuances that apply to BAMs Set out below are leading practices for conducing your BAMs; adapt them to meet your needs and suit your environment.

Who

Initially, BAMs are conducted with the strategic vendors in your pilot program. Over time, you’ll add vendors until all of your strategic vendors are meeting with you quarterly. After that, roll out the BAMs to those tactical and operational vendors located close to the strategic quadrant in the classification model (Steps 2.1 and 3.1) and as VMI resources allow. It may take several years before you are holding regular BAMs with all of your strategic, tactical, and operational vendors.

Duration

Keep the length of your meetings reasonable. The first few with a vendor may need to be 60 to 90 minutes long. After that, you should be able to trim them to 45 to 60 minutes. The BAM does not have to fill the entire time. When you are done, you are done.

Step 3.5: Conduct business alignment meetings (cont.)

Identify who will be invited and send out invitations.

Invitations

Set up a recurring meeting whenever possible. Changes will be inevitable, but keeping the timeline regular works to your advantage. Also, the vendors included in your initial BAMs won’t change for twelve months. For the first BAM with a vendor, provide adequate notice; four weeks is sufficient in most instances, but calendars will fill up quickly for the main attendees from the vendor. Treat the meeting as significant and make sure your invitation reflects this. A simple meeting request will often be rejected, treated as optional, or ignored completely by the vendor’s leadership team (and maybe yours as well!).

Invitees

Internal invitees should include those with a vested interest in the vendor’s performance and the relationship. In addition, other functional areas may be invited based on need or interest. Be careful the attendee list doesn’t get too big. Based on this, internal BAM attendees often include representatives from IT, Sourcing/Procurement, and the applicable business units. At times, Finance and Legal are included.

From the vendor’s side, strive to have decision makers and key leaders attend. The salesperson/account manager is often included for continuity, but a director or vice president of sales will have more insights and influence. The project manager is not needed at this meeting due to the nature of the meeting and its agenda; however, a director or vice president from the “product or service delivery” area is a good choice. Bottom line: get as high into the vendor’s organization as possible whenever possible; look at the types of contracts you have with that vendor to provide guidance on the type of people to invite.

Step 3.5: Conduct business alignment meetings (cont.)

Prepare for the meetings and maintain control.

Preparation

Send the scorecard and agenda to the vendor five days prior to the BAM. The vendor should provide you with any information you require for the meeting five days prior as well.

Decide who will run the meeting. Some customers like to lead and others let the vendor present. How you craft the agenda and your preferences will dictate who runs the show.

Make sure the vendor knows what materials it should bring to the meeting or have access to. This will relate to the agenda and any specific requests listed under the discussion points. You don’t want the vendor to be caught off guard and unable to discuss a matter of importance to you.

Running the BAM

Regardless of which party leads, make sure you manage the agenda to stay on topic. This is your meeting – not the vendor’s, not IT’s, not Procurement’s or Sourcing’s. Don’t let anyone hijack it.

Make sure someone is taking notes. If you are running this virtually, consider recording the meeting. Check with your legal department first for any concerns, notices, or prohibitions that may impact your recording the session.

As a reminder, this is not a sales call, and this is not a social activity. Innovation discussions are allowed and encouraged, but that can quickly devolve into a sales presentation. People can be friendly toward one another, but the relationship building should not overwhelm the other purposes.

Step 3.5: Conduct business alignment meetings (cont.)

Follow these additional guidelines to maximize your meetings.

More Leading Practices

  • Remind everyone that the conversation may include items covered by various confidentiality provisions or agreements.
  • Publish the meeting minutes on a timely basis (within 48 hours).
  • Focus on the bigger picture by looking at trends over time; get into the details only when warranted.
  • Meet internally immediately beforehand to prepare – don’t go in cold; review the agenda and the roles and responsibilities for the attendees.
  • Physical meetings are better than virtual meetings, but travel constraints, budgets, and pandemics may not allow for physical meetings.

Final Thoughts

  • When performance or the relationship is suffering, be constructive in your feedback and conversations rather than trying to assign blame; lead with the carrot rather than the stick.
  • Look for collaborative solutions whenever possible and avoid referencing the contract if possible. Communicate your willingness to help resolve outstanding issues.
  • Use inclusive language and avoid language that puts the vendor on the defensive.
  • Make sure that your meetings are not focused exclusively on the negative, but don’t paint a rosy picture where one doesn’t exist.
  • A vendor that is doing well should be commended. This is an important part of relationship building.

Step 3.6: Work the 90-day plan

Monitor your progress and share your results.

Having a 90-day plan is a good start, but assuming the tasks on the plan will be accomplished magically or without any oversight can lead to failure. While it won’t take a lot of time to work the plan, following a few basic guidelines will help ensure the 90-day plan gets results and wasn’t created in vain.

90-Day Plan: Activity 1; Activity 2; Activity 3; Activity 4; Activity 5
  1. Measure and track your progress against the initial/current 90-day plan at least weekly; with a short timeline, any delay can have a huge impact.
  2. If adjustments are needed to any elements of the plan, understand the cause and the impact of those adjustments before making them.
  3. Make adjustments ONLY when warranted. The temptation will be to push activities and tasks further out on the timeline (or to the next 90-day plan!) when there is any sort of “hiccup” along the way, especially when personnel outside the VMI are involved. Hold true to the timeline whenever possible; once you start slipping, it often becomes a habit.
  4. Report on progress every week and hold people accountable for their assignments and contributions.
  5. Take the 90-day plan seriously and treat it as you would any significant project – this is part of the VMI’s branding and image.

Step 3.7: Manage the 3-year roadmap

Keep an eye on the future since it will feed the present.

The 3-year roadmap is a great planning tool, but it is not 100% reliable. There are inherent flaws and challenges. Essentially, the roadmap is a set of three “crystal balls” attempting to tell you what the future holds. The vision for Year 1 may be fairly clear, but for each subsequent year, the crystal ball becomes foggier. In addition, the timeline is constantly changing; before you know it, tomorrow becomes today and Year 2 becomes Year 1.

To help navigate through the roadmap and maximize its potential, follow these principles:

  • Manage each year of the roadmap differently.
    • Review the Year 1 map each quarter to update your 90-day plans (See steps 2.10 and 3.6).
    • Review the Year 2 map every six months to determine if any changes are necessary. As you cycle through this, your vantage point of Year 2 will be 6 months or 12 months away from the beginning of Year 2, and time moves quickly.
    • Review the Year 3 map annually, and determine what needs to be added, changed, or deleted. Each time you review Year 3, it will be a “new” Year 3 that needs to be built.
  • Analyze the impact on the proposed modifications from two perspectives: 1) What is the impact if a requested modification is made? 2) What is the impact if a requested modification is not made?
  • Validate all modifications with leadership and stakeholders before updating the 3-year roadmap to ensure internal alignment.

Step 3.8: Measure and monitor risk

Understand and manage risk levels.

Using the configured Vendor Risk Assessment Tool (Step 2.2), confirm which risks you will be measuring and monitoring and identify the vendors that will be part of the initial risk management process. Generally, organizations start measuring and monitoring risk in two to five risk categories for two or three strategic vendors. Over time, additional risk categories and/or vendors can be added in waves. Resist the temptation to add risk categories or vendors into the mix too quickly. Expanding requires resources inside and outside of the VMI.

The VMI will rely heavily on other areas to provide input or the risk data, and the VMI needs to establish good working relationships with those areas. For example, if legal risk is something being measured and monitored, the VMI will need data from Legal on the number and nature of any lawsuits filed by or against the applicable vendors; the VMI will need data from Legal, Contract Management, or Procurement/Sourcing on the number and nature of any agreed upon deviations from your organization’s preferred contract terms that increase legal risk.

With respect to risk, the VMI’s main role is threefold: 1) take the data obtained from others (or in some instances the VMI may have the data) and turn it into useful information, 2) monitor the risk categories over time and periodically issue reports, and 3) work with other areas to manage the risk.

Step 3.9: Issue reports

Inform internal personnel and vendors about trends, issues, progress, and results.

Issuing the reports created in Step 2.12 is one of the main ways the VMI 1) will communicate with internal and external personnel and 2) track trends and information over time. Even with input from the potential reviewers of the reports, you’ll still want to seek their feedback and input periodically. It may take a few iterations until the reports are hitting their mark. You may find that a metric is no longer required, that a metric is missing completely or it is missing a component, or a formatting change would improve the report’s readability. Once a report has been “finalized,” try not to change it until you are engaged in Phase 4: Review activities. It can be unsettling for the reviewers when reports change constantly.

Whenever possible, find ways to automate the reports. While issuing reports is critical, the function should not consume more time than necessary. Automation can remove some of the manual and repetitive tasks.

Internal reports may need to be kept confidential. An automated dashboard or reporting tool can help lock down who has access to the information. At a minimum, the internal reports should contain a “Confidential” stamp, header, watermark, or other indicator that the materials are sensitive and should not be disclosed outside of your organization without approval.

Reports for vendors may not need to be sent as often as reports are generated or prepared for internal personnel. Establish a cadence by classification model category and stick to it. Letting each vendor choose the frequency will make it more difficult for you to manage. The vendors can choose to ignore the report if they so choose.

This is an image of an example of a bar graph showing ROI and Benchmark for Categories 1-6

Step 3.10: Develop/improve vendor relationships

Drive better performance through better relationships.

One of the key components of a VMI is relationship management. Good relationships with your vendors provide many benefits for both parties, but they don’t happen by accident. Do not assume the relationship will be good or is good merely because your organization is buying products and services from a vendor.

In many respects, the VMI should mirror a vendor’s sales organization by establishing relationships at multiple levels within the vendor organizations – not just with the salesperson or account manager. Building and maintaining relationships is hard work, but the return on investment makes it worthwhile.

Business relationships are comprised of many components, not all of which have to be present to have a great relationship. However, there are some essential components. Whether you are trying to develop, improve, or maintain a relationship with a vendor, make sure you are conscious of the following:*

  • Focus your energies on strategic vendors first and then tactical and operational vendors.
  • Be transparent and honest in your communications.
  • Continue building trust by being responsive and honoring commitments (timely).
  • Create a collaborative environment and build upon common ground.
  • Thank the vendor when appropriate.
  • Resolve disputes early, avoid the “blame game,” and be objective when there are disagreements.

Step 3.11: Contribute to other processes

Continue assisting others and managing roles and responsibilities outside of the VMI.

The VMI has processes that it owns and processes that it contributes to. Based on the VMI scope (Step 1.2), the OIC chart (Step 1.4), and the process mapping activities (Step 1.5), ensure that the VMI is honoring its contribution commitments. This is often easier said than done though. A number of factors can make it difficult to achieve the balance required to handle VMI processes and contribute to other processes associated with the VMI’s mission and vision. Understanding the issues is half the battle. If you see signs of these common “vampires,” take action quickly to address the situation.

  • The VMI’s first focus is often internal, and the tendency is to operate in a bubble. Classifying vendors, running BAMs, coordinating the risk process, and other inward-facing processes can consume all of the VMI’s energy. As a result, there is little time, effort, or let’s be honest, desire to participate in other processes outside of the VMI.
  • It is easy for VMI personnel to get dragged into processes and situations that are outside of its scope. This often happens when personnel join the VMI from other internal areas or departments and have good relationships with their former teammates. The relationships make it hard to say “No” when out-of-scope assistance is being requested.
  • The VMI may have “part-time” personnel who have responsibilities across internal departments, divisions, agencies, or teams. When the going gets tough and time is at a premium, people gravitate toward the easiest or most comfortable work. That work may not be VMI work.

Phase 4: Review

Keep Your VMI Up to Date and Running Smoothly

Phase 1Phase 2Phase 3Phase 4
1.1 Mission Statement and Goals


1.2 Scope

1.3 Strengths and Obstacles

1.4 Roles and Responsibilities

1.5 Process Mapping

1.6 Charter

1.7 Vendor Inventory

1.8 Maturity Assessment

1.9 Structure

2.1 Classification Model
2.2 Risk Assessment Tool
2.3 Scorecards and Feedback
2.4 Business Alignment Meeting Agenda
2.5 Relationship Alignment Document
2.6 Vendor Orientation
2.7 Job Descriptions
2.8 Policies and Procedures
2.9 3-Year Roadmap
2.10 90-Day Plan
2.11 Quick Wins
2.12 Reports

3.1 Classify Vendors
3.2 Conduct Internal “Kickoff” Meeting
3.3 Conduct Vendor Orientation
3.4 Compile Scorecards
3.5 Conduct Business Alignment Meetings
3.6 Work the 90-Day Plan
3.7 Manage the 3-Year Roadmap
3.8 Measure and Monitor Risk
3.9 Issue Reports
3.10 Develop/Improve Vendor Relationships
3.11 Contribute to Other Processes

4.1 Assess Compliance
4.2 Incorporate Leading Practices
4.3 Leverage Lessons Learned
4.4 Maintain Internal Alignment
4.5 Update Governances

This phase will walk you through the following activities:

Identify what the VMI should stop doing, start doing, and continue doing as it improves and matures. The main outcomes from this phase are ways to advance the VMI and maintain internal alignment.

This phase involves the following participants:

  • VMI team
  • Applicable stakeholders and executives
  • Others as needed

Jump Start Your Vendor Management Initiative

Phase 4: Review

Keep your VMI up to date and running smoothly.

As the old adage says, “The only thing constant in life is change.” This is particularly true for your VMI. It will continue to mature; people inside and outside of the VMI will change; resources will expand or contract from year to year; your vendor base will change. As a result, your VMI needs the equivalent of a physical every year. In place of bloodwork, x-rays, and the other paces your physician may put you through, you’ll assess compliance with your policies and procedures, incorporate leading practices, leverage lessons learned, maintain internal alignment, and update governances.

Be thorough in your actions during this Phase to get the most out of it. It requires more than the equivalent of gauging a person’s health by taking their temperature, measuring their blood pressure, and determining their body mass index. Keeping your VMI up to date and running smoothly takes hard work.

Some of the items presented in this Phase require an annual review; others may require quarterly review or timely review (i.e. when things are top of mind and current). For example, collecting lessons learned should happen on a timely basis rather than annually, and classifying your vendors should occur annually rather than every time a new vendor enters the fold.

Ultimately, the goal is to improve over time and stay aligned with other areas internally. This won’t happen by accident. Being proactive in the review of your VMI further reinforces the nature of the VMI itself – proactive vendor management, NOT reactive!

Step 4.1: Assess compliance

Determine what is functionally going well and not going well.

Whether you have a robust set of vendor management-related policies and procedures or they are the bare minimum, gathering data each quarter and conducting an assessment each year will provide valuable feedback. The scope of your assessment should focus on two concepts: 1) are the policies and procedures being followed and 2) are the policies and procedures accurate and relevant. This approach requires parallel thinking, but it will help you understand the complete picture and minimize the amount of time required.

Use the steps listed below (or modify them for your culture) to conduct your assessment:

  • Determine the type of assessment – formal or informal.
  • Determine the scale of the assessment – which policies and procedures will be reviewed and how many people will be interviewed.
  • Determine the compliance levels, and seek feedback on the policies and procedures – what is going well and what can be improved?
  • Review the compliance deviations.
  • Conduct a root cause analysis for the deviations.
  • Create a list of improvements and gain approval.
  • Create a plan for minimizing noncompliance in the future.
    • Improve/increase education and awareness.
    • Clarify/modify policies and procedures.
    • Add resources, tools, and people (as necessary and as allowed).

Step 4.2: Incorporate leading practices

Identify and evaluate what external VMIs are doing.

The VMI’s world is constantly shifting and evolving. Some changes will take place slowly, while others will occur quickly. Think about how quickly the cloud environment has changed over the past five years versus the 15 years before that; or think about issues that have popped up and instantly altered the landscape (we’re looking at you COVID-19 and ransomware). As a result, the VMI needs to keep pace, and one of the best ways to do that is to incorporate leading practices.

At a high level, a leading practice is a way of doing something that is better at producing a particular outcome or result or performing a task or activity than other ways of proceeding. The leading practice can be based on methodologies, tools, processes, procedures, and other items. Leading practices change periodically due to innovation, new ways of thinking, research, and other factors. Consequently, a leading practice is to identify and evaluate leading practices each year.

Step 4.2: Incorporate leading practices (cont.)

Update your VMI based on your research.

  • A simple approach for incorporating leading practices into your regular review process is set out below:
  • Research:
    • What other VMIs in your industry are doing.
    • What other VMIs outside your industry are doing.
    • Vendor management in general.
  • Based on your results, list specific leading practices others are doing that would improve your VMI (be specific – e.g. other VMIs are incorporating risk into their classification process).
  • Evaluate your list to determine which of these potential changes fit or could be modified to fit your culture and environment.
  • Recommend the proposed changes to leadership (with a short business case or explanation/justification, as needed) and gain approval.

Remember: Leading practices or best practices may not be what is best for you. In some instances, you will have to modify them to fit your culture and environment; in other instances, you will elect not to implement them at all (in any form).

Step 4.3: Leverage lessons learned

Tap into the collective wisdom and experience of your team members.

There are many ways to keep your VMI running smoothly, and creating a lessons learned library is a great complement to the other ways covered in this Phase 4: Review. By tapping into the collective wisdom of the team and creating a safe feedback loop, the VMI gains the following benefits:

  • Documented institutional wisdom and knowledge normally found only in the team members’ brains.
  • The ability for one team member to gain insights and avoid mistakes without having to duplicate the events leading to the insights or mistakes.
  • Improved methodologies, tools, processes, procedures, skills, and relationships.

Many of the processes raised in this Phase can be performed annually, but a lessons learned library works best when the information is “deposited” in a timely manner. How you choose to set up your lessons learned process will depend on the tools you select and your culture. You may want to have regular “input” meetings to share the lessons as they are being deposited, or you may require team members to deposit lessons learned on a regular basis (within a week after they happen, monthly, or quarterly). Waiting too long can lead to vague or lost memories and specifics – timeliness of the deposits is a crucial element.

Step 4.3: Leverage lessons learned (cont.)

Create a library to share valuable information across the team.

Lessons learned are not confined to identifying mistakes or dissecting bad outcomes. You want to reinforce good outcomes as well. When an opportunity for a lessons-learned deposit arises, identify the following basic elements:

  • A brief description of the situation and outcome.
  • What went well (if anything) and why did it go well?
  • What didn't go well (if anything) and why didn't it go well?
  • What would/could you do differently next time?
  • A synopsis of the lesson(s) learned.

Info-Tech Insights

The lessons learned library needs to be maintained. Irrelevant material needs to be culled periodically, and older or duplicate material may need to be archived.

The lessons learned process should be blameless. The goal is to share insightful information … not to reward or punish people based on outcomes or results.

Step 4.4: Maintain internal alignment

Review the plans of other internal areas to stay in sync.

Maintaining internal alignment is essential for the ongoing success of the VMI. Over time, it is easy to lose sight of the fact that the VMI does not operate in a vacuum; it is an integral component of a larger organization whose parts must work well together to function optimally. Focusing annually on the VMI’s alignment within the enterprise helps reduce any breakdowns that could derail the organization.

To ensure internal alignment:

  • Review the key components of the applicable materials from Phase 1: Plan and Phase 2: Build with the appropriate members of the leadership team (e.g. executives, sponsors, and stakeholders). Not every item from those Phases and Steps needs to be reviewed, but err on the side of caution for the first set of alignment discussions, and be prepared to review each item. You can gauge the audience’s interest on each topic and move quickly when necessary or dive deeper when needed. Identify potential changes required to maintain alignment.
  • Review the strategic plans (e.g. 1-, 3-, and 5- year plans) for various portions of the organization if you have access to them or gather insights if you don’t have access.
    • If the VMI is under the IT umbrella, review the strategic plans for IT and its departments.
    • Review the strategic plans for the areas the VMI works with (e.g. Procurement, Business Units).
    • The organization itself.
  • Create and vet a list of modifications to the VMI and obtain approval.
  • Develop a plan for making the necessary changes.

Step 4.5: Update governances

Revise your protocols and return to the beginning of cyclical processes.

You’re at the final Step and ready to update governances. This is comprised of two sequential paths.

  • First, use the information from Steps 4.1-4.4 to make any required modifications to the items in Phase 1: Plan, Phase 2: Build, and Phase 3: Run. For example, you may need to update your policies and procedures (Step 2.8) based on your findings in Step 4.1; or you may need to update the VMI’s scope (Step 1.2) to ensure internal alignment issues identified in Step 4.4. are accounted for.
  • Second, return to Phase 3: Run to perform the activities below; they tend to be performed annually, but use your discretion and perform them on an as-needed basis:
    • Reclassify vendors.
    • Complete a new maturity assessment.
    • Run reorientation sessions for vendors.
    • Conduct a kickoff meeting to update internal personnel.

Other activities and tasks (e.g. scorecards and BAMs) may be impacted by the modifications made above, but the nature of their performance follows a shorter cadence. As a result, they are not specifically called out here in this Step 4.5 since they are performed on an ongoing basis. However, don’t overlook them as part of your update.

Summary of Accomplishment

Problem Solved

Vendor management is a broad, often overwhelming, comprehensive spectrum that encompasses many disciplines. By now, you should have a great idea of what vendor management can or will look like in your organization. Focus on the basics first: Why does the VMI exist and what does it hope to achieve? What is its scope? What are the strengths you can leverage, and what obstacles must you manage? How will the VMI work with others? From there, the spectrum of vendor management will begin to clarify and narrow.

Leverage the tools and templates from this blueprint and adapt them to your needs. They will help you concentrate your energies in the right areas and on the right vendors to maximize the return on your organization’s investment in the VMI of time, money, personnel, and other resources. You may have to lead by example internally and with your vendors at first, but they will eventually join you on your path if you stay true to your course.

At the heart of a good VMI is the relationship component. Don’t overlook its value in helping you achieve your vendor management goals. The VMI does not operate in a vacuum, and relationships (internal and external) will be critical.

Lastly, seek continual improvement from the VMI and from your vendors. Both parties should be held accountable, and both parties should work together to get better. Be proactive in your efforts, and you, the VMI, and the organization will be rewarded.

If you would like additional support, have our analysts guide you through other phases as part of an Info-Tech workshop

Contact your account representative for more information

workshops@infotech.com

1-888-670-8889

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Bibliography

“Best Practices for Writing Corporate Policies and Procedures.” PowerDMS, 29 Dec. 2020. Accessed 11 January 2022.

Duncan. “Top 10 Tips for Creating Compelling Reports.” Design Eclectic, 11 October 2019. Accessed 29 March 2022.

Eby, Kate. “Master Writing Policies, Procedures, Processes, and Work Instructions.” 1 June 2018, updated 19 July 2021. Accessed 11 January 2022.

“Enterprise Risk Management.” Protiviti, n.d. Accessed 16 Feb. 2017.

Geller & Company. “World-Class Procurement — Increasing Profitability and Quality.” Spend Matters, 2003. Accessed 4 March 2019.

Guth, Stephen. “Vendor Relationship Management Getting What You Paid for (And More).” Citizens, 26 Feb. 2015. Web.

Guth, Stephen. The Vendor Management Office: Unleashing the Power of Strategic Sourcing. Lulu.com, 2007. Print.

“ISG Index 4Q 2021.” Information Services Group, Inc., 2022. Web.

“Six Tips for Making a Quality Report Appealing and Easy To Skim.” AHRQ, Oct. 2019. Accessed 29 March 2022.

Tucker, Davis. “Marketing Reporting: Tips to Create Compelling Reports.” 60 Second Marketer, 28 March 2020. Accessed 29 March 2022.

“Why Do We Perform Better When Someone Has High Expectations of Us?” The Decision Lab, 9 Sept. 2020. Accessed 31 January 2022.

Recruit and Retain More Women in IT

  • Buy Link or Shortcode: {j2store}575|cart{/j2store}
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  • member rating average dollars saved: $14,532 Average $ Saved
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  • Parent Category Name: Attract & Select
  • Parent Category Link: /attract-and-select
  • While the number of jobs in IT has increased dramatically, the percentage of women in IT has progressed disproportionately, with only 25% of IT jobs being held by women (CIO from IDG, 2021).
  • The challenge is not a lack of talented women with the competencies to excel within IT, but rather organizations lack an effective strategy to recruit and retain women in IT.

Our Advice

Critical Insight

  • Retaining and attracting top women is good business, not personal. As per McKinsey Global Institute, “$4.3 trillion of additional annual GDP in 2025 could be added to the U.S. by fully bridging the gender gap.”
  • In the war on talent, having a strategy around how you will recruit & retain of women in IT is Marketing 101. What influences whether women apply for roles and stay at organizations is different than men; traditional models won’t cut it.

Impact and Result

To stay competitive, IT leaders need to radically change the way they recruit and retain talent, and women in IT represent one of the largest untapped markets for IT talent. CIOs need a targeted strategy to attract and retain the best, and this requires a shift in how leaders currently manage the talent lifecycle. Info-Tech offers a targeted solution that will help IT leaders:

  1. Build a Recruitment Playbook: Leverage Info-Tech tools to effectively sell to, search for, and secure top talent.
  2. Build a Retention Strategy: Follow Info-Tech’s step-by-step process to identify initiatives and opportunities to retain your top talent.

Recruit and Retain More Women in IT Research & Tools

Besides the small introduction, subscribers and consulting clients within this management domain have access to:

1. Recruit and Retain More Women in IT Deck – A step-by-step document that walks you through how to build a recruitment and retention plan for women in IT.

Create a targeted recruitment and retention strategy for women. Increase the number of viable candidates by leveraging best practices to sell to, search for, and secure top women in IT. Take a data-driven approach to improving retention of women by using best practices to measure and improve employee engagement.

  • Recruit and Retain More Women in IT – Phases 1-2

2. Employee Value Proposition Tools – Build and road-test your employee value proposition to ensure that it is aligned, clear, compelling, and differentiated.

These tools tap into best practices to help you collect the information you need to build, assess, test, and adopt an employee value proposition.

  • Employee Value Proposition (EVP) Interview Guide
  • Employee Value Proposition (EVP) Scorecard
  • Employee Value Proposition (EVP) Internal Scorecard Handout

3. IT Behavioral Interview Question Library – A complete list of sample questions aligned with core, leadership, and IT competencies.

Don’t hire by intuition, consider leveraging behavioral interview questions to reduce bias and uncover candidates that will be able to execute on the job.

  • IT Behavioral Interview Question Library

4. Stay Interview Guide – Use this tool to guide one-on-one conversations with your team members to monitor employee engagement between surveys.

Stay interviews are an effective method for monitoring employee engagement. Have these informal conversations to gain insight into what your employees really think about their jobs, what causes them to stay, and what may lead them to leave.

  • Stay Interview Guide

Infographic

Workshop: Recruit and Retain More Women in IT

Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

1 Make the Case for Strategically Recruiting and Retaining Women in IT

The Purpose

Identify the need for a targeted strategy to recruit and retain women in IT and pinpoint your largest opportunities to drive diversity in your IT team.

Key Benefits Achieved

Establish goals and targets for the changes to be made to your IT recruitment and retention strategies.

Activities

1.1 Understand trends in IT staffing.

1.2 Assess your talent lifecycle challenges and opportunities.

1.3 Make the case for changes to recruitment and retention strategies.

Outputs

Recruitment & Retention Metrics Report

Business Case for Recruitment and Retention Changes

2 Develop Strategies to Sell Your Organization to Wider Candidate Pool

The Purpose

The way you position the organization impacts who is likely to apply to posted positions. Ensure you are putting a competitive foot forward by developing a unique, meaningful, and aspirational employee value proposition and clear job descriptions.

Key Benefits Achieved

Implement effective strategies to drive more applications to your job postings.

Activities

2.1 Develop an IT employee value proposition.

2.2 Adopt your employee value proposition.

2.3 Write meaningful job postings.

Outputs

Employee Value Proposition

EVP Marketing Plan

Revised Job Ads

3 Expand Your Talent Sourcing Strategy

The Purpose

Sourcing shouldn’t start with an open position, it should start with identifying an anticipated need and then building and nurturing a talent pipeline.

IT participation in this is critical to effectively promote the employee experience and foster relationships before candidates even apply.

Key Benefits Achieved

Develop a modern job requisition form though role analysis.

Increase your candidate pool by expanding sourcing programs.

Activities

3.1 Build realistic job requisition forms.

3.2 Identify new alternative sourcing approaches for talent.

3.3 Build a sourcing strategy.

Outputs

Job requisition form for key roles

Sourcing strategy for key roles

4 Secure Top Talent

The Purpose

Work with your HR department to influence the recruitment process by taking a data-driven approach to understanding the root cause of applicant drop-off and success and take corrective actions.

Key Benefits Achieved

Optimize your selection process.

Implement non-bias interview techniques in your selection process.

Activities

4.1 Assess key selection challenges.

4.2 Implement behavioral interview techniques.

Outputs

Root-Cause Analysis of Section Challenges

Behavioral Interview Guide

5 Retain Top Women in IT

The Purpose

Employee engagement is one of the greatest predictors of intention to stay.

To retain employees you need to understand not only engagement, but also your employee experience and the moments that matter, and actively work to create positive experience.

Key Benefits Achieved

Identify opportunities to drive engagement across your IT organization.

Implement tactical programs to reduce turnover in IT.

Activities

5.1 Measure employee engagement and review results.

5.2 Identify new alternative sourcing approaches for talent.

5.3 Train managers to conduct stay interviews and drive employee engagement.

Outputs

Identified Employee Engagement Action Plan

Action Plan to Execute Stay Interviews

Further reading

Recruit and Retain More Women in IT

Gender diversity is directly correlated to IT performance.

EXECUTIVE BRIEF

Executive Summary

Your Challenge

Technology has never been more important to organizations, and as a result, recruiting and retaining quality IT employees is increasingly difficult.

  • IT unemployment rates continue to hover below 2% in the US.
  • The IT talent market has evolved into one where the employer is the seller and the employee is the buyer.

Common Obstacles

  • While the number of jobs in IT has increased dramatically, the percentage of women in IT has progressed disproportionately, with only 25% of IT jobs being held by women.*
  • The challenge is not a lack of talented women with the competencies to excel within IT, but rather organizations lack an effective strategy to recruit and retain women in IT.

Info-Tech’s Approach

To stay competitive, IT leaders need to radically change the way they recruit and retain talent, and women in IT represent one of the largest untapped markets. CIOs need a targeted strategy to attract and retain the best, and this requires a shift in how leaders currently manage the talent lifecycle. Info-Tech offers a targeted solution to help:

  • Build a Recruitment Playbook: Leverage Info-Tech tools to effectively sell to, search for, and secure top talent.
  • Build a Retention Strategy: Follow Info-Tech’s step-by-step process to identify initiatives and opportunities to retain your top talent.

Info-Tech Insight

Retaining and attracting top women is good business, not personal. Companies with greater gender diversity on executive teams were 25% more likely to have above-average profitability.1 In the war on talent, having a strategy around how you will recruit and retain women in IT is Marketing 101. What influences whether women apply for roles and stay at organizations is different than men; traditional models won’t cut it.

*– McKinsey & Company, 2020; 2 – CIO From IDG, 2021
The image contains a screenshot of a thought model titled: Recruit and Retain More Women in IT. Its subheading is: Gender Diversity is Directly Correlated to IT Performance. The thought model lists critical methods to recruit and retain, and also a traditional method to compare.

Diversity & inclusion – it’s good business, not personal

Why should organizations care about diversity?

  1. The war for talent is real. Every CIO needs a plan of attack. Unemployment rates are dropping and 54% of CIOs report that the skills shortage is holding them up from meeting their strategic objectives.
  2. Source: Harvey Nash and KPMG, 2020
  3. Diversity has clear ROI – both in terms of recruitment and retention. Eighty percent of technology managers experienced increased turnover in 2021. Not only are employee tenures decreasing, the competition for talent is fierce and the average cost of turnover is 150% of an IT worker’s salary.
  4. Source: Robert Half, 2021
  5. Inability to recruit and retain talent will reduce business satisfaction. Organizations who are continuously losing talent will be unable to meet corporate objectives due to lost productivity, keeping them in firefighting mode. An engaged workforce is a requirement for driving innovation and project success.

ISACA’s 2020 study shows a disconnect between what men and women think is being done to recruit and retain female employees

Key findings from ISACA’s 2020 Tech Workforce survey

65% of men think their employers have a program to encourage hiring women. But only 51% of women agree.

71% of men believe their employers have a program to encourage the promotion or advancement of women. But only 59% of women agree.

49% of women compared to 44% of men in the survey feel they must work harder than their peers.

22% of women compared to 14% of men feel they are underpaid.

66% of women compared to 72% of men feel they are receiving sufficient resources to sustain their career.

30% of women compared to 23% of men feel they have unequal growth opportunities.

74% of women compared to 64% of men feel they lack confidence to negotiate their salaries.

To see ISACA’s full report click here.
The image contains a screenshot of a multi bar graph to demonstrate the percentage of female employees in the workforce of major tech companies. The major tech companies include: Amazon, Facebook, Apple, Google, and Microsoft.
Image: Statista, 2021, CC BY-ND 4.0

The chart to the left, compiled by Statista, (based on self-reported company figures) shows that women held between 23% to 25% of the tech jobs at major tech companies.

Women are also underrepresented in leadership positions: 34% at Facebook, 31% at Apple, 29% at Amazon, 28% at Google, and 26% at Microsoft.

(Statista, 2021)

To help support women in tech, 78% of women say companies should promote more women into leadership positions. Other solutions include:

  • Providing mentorship opportunities (72%)
  • Offering flexible scheduling (64%)
  • Conducting unconscious bias training (57%)
  • Offering equal maternity and paternity leave (55%)
  • (HRD America, 2021)

Traditional retention initiatives target the majority – the drivers that impact the retention of women in IT are different

Ranked correlation of impact of engagement drivers on retention

The image contains a screenshot that demonstrates the differences in retaining men and women in IT.

* Recent data stays consistent, but, the importance of compensation and recognition in retaining women in IT is increasing.

Info-Tech Research Group Employee Engagement Diagnostic; N=1,856 IT employees

The majority of organizations take a one-size-fits-all approach to retaining and engaging employees.

However, studies show that women are leaving IT in significantly higher proportions than men and that the drivers impacting men’s and women’s retention are different. Knowing how men and women react differently to engagement drivers will help you create a targeted retention strategy.

In particular, to increase the retention and engagement of women, organizations should develop targeted initiatives that focus on:

  • Organizational culture
  • Employee empowerment
  • Manager relationships

Why organizations need to focus on the recruitment and retention of women in IT

  1. Women expand the talent pool. Women represent a vast, untapped talent pool that can bolster the technical workforce. Unfortunately, traditional IT recruitment processes are targeted toward a limited IT profile – the key to closing the IT skills gap is to look for agile learners and expand your search criteria to cast a larger net.
  2. Diversity increases innovation opportunities. Groups with greater diversity solve complex problems better and faster than homogenous groups, and the presence of women is more likely to increase the problem-solving and creative abilities of the group.
  3. Women increase your ROI. Research shows that companies with the highest representation of women in their management teams have a 34% higher return on investment than those with few or no women. Further, organizations who are unable to retain top women in their organization are at risk for not being able to deliver to SLAs or project expectations and lose the institutional knowledge needed for continuous improvement.
  4. Source: Bureau of Labour Statistics; Info-Tech Research Group/McLean & Company Analysis

Improving the representation of women in your organization requires rethinking recruitment and retention strategies

SIGNS YOU MAY NEED A TARGETED RECRUITMENT STRATEGY…

SIGNS YOU MAY NEED A TARGETED RETENTION STRATEGY…

  • “It takes longer than 8 weeks to fill a posted IT position.”
  • “Less than 35% of applicants to posted positions are women.”
  • “In the last year the number of applicants to posted positions has decreased.”
  • “The number of female employees who have referred employees in the last year is significantly lower than men in the department.”
  • “Less than 35% of your IT workforce is made up of women.”
  • “Proportionally women decline IT roles in higher rates than men in IT.”
  • “Voluntary turnover of high performers and high potentials is above 5%.”
  • “Turnover of women in IT is disproportionate to the percentage of IT staff.”
  • “Employee rankings of the IT department on social networking sites (e.g. Glassdoor) are low.”
  • “Employees are frequently absent from their jobs.”
  • “Less than 25% of management roles in IT are filled by women.”
  • “Employee engagement scores are lower among women than men.”

Info-Tech’s approach to improving gender diversity at your organization

Info-Tech takes a practical, tactical approach to improving gender diversity at organizations, which starts with straightforward tactics that will help you improve the recruitment and retention of women in your organization.

How we can help

  1. Leverage Info-Tech’s tools to define your current challenges and opportunities for gender diversity to improve your recruitment and retention issues.
  2. Employ straightforward and tested tactics to increase talent acquisition of women in IT by optimizing how you sell to, search for, and secure top female talent.
  3. Take a data-driven approach to measure and increase the retention and engagement of women within your IT organization, and know how and when to involve your staff for optimal results.

Leverage Info-Tech’s customizable deliverables to improve the recruitment and retention of women in your organization

RECRUIT Top Women in IT

If you don’t have a targeted recruitment strategy for women, you are missing out on 50% of the candidate pool. Increase the number of viable candidates by leveraging best practices to sell to, search for, and secure top women in IT.

Key metrics to track:

  • Average number of female candidates per posting
  • Average time to fill position
  • Percentage of new hires still at the organization one year later

RETAIN Top Women in IT

The drivers that impact the retention of men and women are different. Take a data-driven approach to improving retention of women in your organization by using best practices to measure and improve employee engagement.

Key metrics to track:

  • Voluntary turnover rates of men and women
  • Average tenure of men and women
  • Percentage of internal promotions going to men and women
  • Employee engagement scores

Info-Tech’s methodology for Recruit and Retain More Women in IT

1. Enhance Your Recruitment Strategies

2. Enhance Your Retention Strategies

Phase Steps

  1. Sell:
  • Develop an attractive employee value proposition.
  • Understand the impact of language on applicants.
  • Search:
    • Define meaningful job requirements
    • Evaluate various sourcing pools.
  • Secure:
    • Improve the interview experience.
    • Leverage behavioral interview questions to limit bias.
    1. Drive engagement in key areas correlated with driving higher retention of women in IT.
    2. Train managers to understand key moments that matter in the employee experience.
    3. Understand what motivates key performers to stay at your organization.

    Phase Outcomes

    Recruitment Optimization Plan

    Retention Optimization Plan

    Info-Tech offers various levels of support to best suit your needs

    DIY Toolkit

    "Our team has already made this critical project a priority, and we have the time and capability, but some guidance along the way would be helpful."

    Guided Implementation

    "Our teams knows that we need to fix a process, but we need assistance to determine where to focus. Some check-ins along the way would help keep us on track."

    Workshop

    "We need to hit the ground running and get this project kicked off immediately. Our team has the ability to take this over once we get a framework and strategy in place."

    Consulting

    "Our team does not have the time or the knowledge to take this project on. We need assistance through the entirety of this project."

    Diagnostics and consistent frameworks are used throughout all four options.

    Guided Implementation

    What does a typical GI on this topic look like?

    A Guided Implementation (GI) is a series of calls with an Info-Tech analyst to help implement our best practices in your organization. A typical GI is 6 calls over the course of 1 to 2 months.

    1. Tactics to Recruit More Women in IT

    Call #1: Develop a strategy to better sell your organization to diverse candidates.

    Call #2: Evaluate your candidate search practices to reach a wider audience.

    Call #3: Introduce best practices in your interviews to improve the candidate experience and limit bias.

    2. Tactics to Retain More Women in IT

    Call #4: Launch focus groups to improve performance of key retention drivers.

    Call #5: Measure the employee experience and identify key moments that matter to staff.

    Call #6: Conduct stay interviews and establish actions to improve retention.

    Workshop Overview

    Contact your account representative for more information.

    workshops@infotech.com 1-888-670-8889

    Day 1

    Day 2

    Day 3

    Day 4

    Day 5

    Make the Case

    Develop Strategies to Sell to a Wider Candidate Pool

    Expand Your Talent Sourcing Strategy

    Secure & Retain Top Talent

    Next Steps and Wrap-Up (offsite)

    Activities

    1.1 Understand trends in IT staffing.

    1.2 Assess your talent lifecycle.

    1.3 Make the case for changes to recruitment and retention strategies.

    2.1 Develop an IT employee value proposition (EVP).

    2.2 Adopt your employee value proposition.

    2.3 Write meaningful job postings.

    3.1 Build realistic job requisition forms.

    3.2 Identify new alternative sourcing approaches for talent.

    3.3 Build a sourcing strategy.

    4.1 Assess key selection challenges.

    4.2 Implement behavioral interview techniques.

    4.3 Measure employee engagement and review results.

    4.4 Develop programs to improve employee engagement.

    4.5 Train managers to conduct stay interviews and drive employee engagement.

    5.1 Complete in-progress deliverables from previous four days.

    5.2 Set up review time for workshop deliverables and to discuss next steps.

    Deliverables

    1. Recruitment & retention metrics report
    2. Business case for recruitment and retention changes
    1. Employee Value Proposition
    2. EVP marketing plan
    3. Revised job ads
    1. Job requisition form for key roles
    2. Sourcing strategy for key roles
    1. Root-cause analysis of section challenges
    2. Behavioral interview guide
    3. Identified employee engagement action plan
    4. Action plan to execute stay interviews
    1. Completed recruitment optimization plan
    2. Completed retention optimization plan

    Phase 1

    Enhance Your Recruitment Strategies

    Phase 1

    • 1.1 Sell
    • 1.2 Search
    • 1.3 Secure

    Phase 2

    • 2.1 Engagement
    • 2.2 Employee Experience
    • 2.3 Stay Interviews

    Consider key factors within the recruitment process

    Key Talent Pipeline Opportunities:

    • In today’s talent landscape IT leaders need to be highly strategic about how they recruit new talent to the organization.
    • IT professionals have a huge number of options to choose from when considering their next career.
    • IT leaders need to actively market and expand their search to attract top talent. The “where” and “how” to recruit men and women in IT are different and your strategy should reflect this.
    • Partnering with your HR department to help you improve the number of applicants, expand your search criteria, and optimize the interview experience will all directly impact your talent pipeline.
    1. Sell
    2. How do you position the value of working for your organization and roles in a meaningful way?

    3. Search
    4. How can you expand your key search criteria and sourcing strategies to reach more candidates?

    5. Secure
    6. How can you reduce bias in your interview process and create positive candidate experiences?

    Info-Tech’s Sell-Search-Secure recruitment model

    Follow these steps to increase your pool of female candidates.

    1. Sell Tactics:
    2. 1. Develop an employee value proposition that will attract female candidates.

      2. Understand how your job postings may be deterring female candidates.

    3. Search Tactics:
    4. 3. Identify opportunities to expand your role analysis for job requisitions.

      4. Increase your candidate pool by expanding sourcing programs.

    5. Secure Tactics:
    6. 5. Identify tactics to improve women’s interview experience.

      6. Leverage behavioral interview questions to limit bias in interviews.

    Please note, this section is not a replacement or a full talent strategy. Rather, this blueprint will highlight key tactics within talent acquisition practices that the IT leadership team can help to influence to drive greater diversity in recruitment.

    Understand where leaks exist in your talent pipeline

    Start your recruitment enhancement here.

    Work with your HR department to track critical metrics around where you need to make improvements and where you can partner with your recruitment team to improve your recruitment process and build a more diverse pipeline. Identify where you have significant drops or variation in diversity or overall need and select where you’d like to focus your recruitment improvement efforts.

    Selection Process Step

    Sample Metrics to Track

    Sell

    Average time to fill a vacant position

    Average number of applicants for posted positions

    Total # of Candidates; # of Male Candidates (% of total);

    # of Female Candidates (% of total); % Difference Male & Female

    Number of page visits vs. applications for posted positions

    Total # of Candidates

    # of Male Candidates

    % of total

    # of Female Candidates

    % of total

    % Difference Male & Female

    Search

    Number of applicants coming from your different sourcing channels (one line per sourcing channel: LinkedIn Group A, website, job boards, specific events, etc.)

    Number of applicants coming from referrals

    Secure

    Number of applicants meeting qualifications

    Number of applicants selected for second interview

    Number of applicants rejecting an offer

    Number of applicants accepting an offer

    Number of employees retained for one year

    Enhance your recruitment strategies

    The way you position the organization impacts who is likely to apply to posted positions. Ensure you are putting a competitive foot forward by developing a unique, meaningful, and aspirational employee value proposition and clear job descriptions.

    Sell the organization

    What is an employee value proposition?

    An employee value proposition (EVP) is a unique and clearly defined set of attributes and benefits that capture an employee’s overall work experience within an organization. An EVP is your opportunity to showcase the unique benefits and opportunities of working at your organization, allowing you to attract a wider pool of candidates.

    How is an employee value proposition used?

    Your EVP should be used internally and externally to promote the unique benefits of working within the department. As a recruiting tool, you can use it to attract candidates, highlighting the benefits of working for your organization. The EVP is often highlighted where you are most likely to reach your target audience, whether that is through social media, in-person events, or in other advertising activities.

    Why tailor this to multiple audiences?

    While your employee value proposition should remain constant in terms of the unique benefits of working for your organization, you want to ensure that the EVP appeals to multiple audiences and that it is backed up by relevant stories that support how your organization lives your EVP every day. Candidates need to be able to relate to the EVP and see it as desirable, so ensuring that it is relatable to a diverse audience is key.

    Develop a strong employee value proposition

    Three key steps

    The image contains a cycle to demonstrate the three key steps. The steps are: Build and Assess the EVP, Test the EVP, and Adopt the EVP.

    1. Build and Assess the EVP

    Assess your existing employee value proposition and/or build a forward-looking, meaningful, authentic, aspirational EVP.

    2. Test the EVP

    Gather feedback from staff to ensure the EVP is meaningful internally and externally.

    3. Adopt the EVP

    Identify how and where you will leverage the EVP internally and externally, and integrate the EVP into your candidate experience, job ads, and employee engagement initiatives.

    As you build your EVP, keep in mind that while it’s important to brand your IT organization as an inclusive workplace to help you attract diverse candidates, be honest about your current level of diversity and your intentions to improve. Otherwise, new recruits will be disappointed and leave.

    What is an employee value proposition?

    And what are the key components?

    The employee value proposition is your opportunity to showcase the unique benefits and opportunities of working at your organization, allowing you to attract a wider pool of candidates.

    AN EMPLOYEE VALUE PROPOSITION IS:

    AN EMPLOYEE VALUE PROPOSITION IS NOT:

    • An authentic representation of the employee experience
    • Aligned with organizational culture
    • Fundamental to all stages of the employee lifecycle
    • A guide to help investment in programs and policies
    • Short and succinct
    • What the employee can do for you
    • A list of programs and policies
    • An annual project

    THE FOUR KEY COMPONENTS OF AN EMPLOYEE VALUE PROPOSITION

    Rewards

    Organizational Elements

    Working Conditions

    Day-to-Day Job Elements

    • Compensation
    • Health Benefits
    • Retirement Benefits
    • Vacation
    • Culture
    • Customer Focus
    • Organization Potential
    • Department Relationships
    • Senior Management Relationships
    • Work/Life Balance
    • Working Environment
    • Employee Empowerment
    • Development
    • Rewards & Recognition
    • Co-Worker Relationships
    • Manager Relationships

    Creating a compelling EVP that presents a picture of your employee experience, with a focus on diversity, will attract females to your team. This can lead to many internal and external benefits for your organization.

    Collect relevant information

    Existing Employee Value Proposition: If your organization or IT department has an existing employee value proposition, rather than starting from scratch, we recommend leveraging that and moving to the testing phase to see if the EVP still resonates with staff and external parties.

    Employee Engagement Results: If your organization does an employee engagement survey, review the results to identify the areas in which the IT organization is performing well. Identify and document any key comment themes in the report around why employees enjoy working for the organization or what makes your IT department a great place to work.

    Social Media Sites. Prepare for the good, the bad, and the ugly. Social media websites like Glassdoor and Indeed make it easier for employees to share their experiences at an organization honestly and candidly. While postings on these sites won’t relate exclusively to the IT department, they do invite participants to identify their department in the organization. You can search these to identify any positive things people are saying about working for the organization and potentially opportunities for improvement (which you can use as a starting point in the retention section of this report).

    Step 1.1

    Sell – Assess the current state and develop your employee value proposition

    Activities

    1.1.1 Gather feedback on unique benefits

    1.1.2 Build key messages

    1.1.3 Test your EVP

    1.1.4 Adopt your EVP

    1.1.5 Review job postings for gender bias

    1.1.1 Gather feedback

    1. Hold a series of focus groups with employees to understand what about the organization attracted them to join and to stay at the organization.
    2. Start by identifying if you will interview all employees or a subset. If you are going to use a subset, ensure you have at least one male and one female participating from each team and representation of all levels within the department.
    3. Print the EVP Interview Guide to focus your conversation, and ask each individual to take 15 minutes and respond to questions 1-3 in the Guide:
    4. Draw a quadrant on the board and mark each quadrant with four categories: Day-to-Day Elements, Organizational Elements, Compensation & Benefits, and Working Conditions. Provide each participant with sticky notes and ask them to brainstorm the top five things they value most about working at the organization. Ask them to place each sticky in the appropriate category and identify any key themes.
    5. Ask participants to hand in their EVP Interview Guides and document all of the key findings.

    Input

    Output

    • Employee opinions
    • Employee responses to four EVP components
    • Content for EVP

    Materials

    Participants

    • EVP Interview Guide handout
    • Pen and paper for documenting responses
    • Male and female employees
    • Different departments
    • Different role levels

    Download the EVP Interview Guide

    1.1.2 Build key messages

    1. Collect all of the information from the various focus groups and begin to build out the employee value proposition statements.
    2. Identify the key elements that staff felt were unique and highly valued by employees and group these into common themes.
    3. Identify categories that related to one of the five key drivers* of women’s retention in IT and highlight any key elements related to these:
    • Culture: The degree to which an employee identifies with the beliefs, values, and attitudes of the organization.
    • Company Potential: An employee’s understanding, commitment, and excitement about the organization’s mission and future.
    • Employee Empowerment: The degree to which employees have accountability and control over their work within a supported environment.
    • Learning and Development: A cooperative and continuous effort to enhance an employee’s skill set and expertise and meet an employee’s career objectives.
    • Manager Relationships: The professional and personal relationship an employee has with their manager, including trust, support, and development.
  • Identify up to four key statements to focus on for the EVP, ensuring that your EVP speaks to at least one of the five categories above.
  • Integrate these into one overall statement.
  • *See Engagement Driver Handout slides for more details on these five drivers.

    Input

    Output

    • Feedback from focus groups
    • EVP and supporting statements

    Materials

    Participants

    • EVP Interview Guide handout
    • Pen and paper for documenting responses
    • IT leadership team

    Quality test your revised EVP

    Use Info-Tech’s EVP Scorecard.

    Internally and Externally

    Use the EVP Scorecard and EVP Scorecard Handout throughout this step to assess your EVP against:

    Internal Criteria:

    • Accuracy
    • Alignment
    • Aspirational
    • Differentiation

    External Criteria:

    • Clear
    • Compelling
    • Concise
    • Differentiation
    The image contains screenshots of Info-Tech's EVP Scorecard.

    Ensure your EVP resonates with employees and prospects

    Test your EVP with internal and external audiences.

    INTERNAL TEST REVOLVES AROUND THE 3A’s

    EXTERNAL TEST REVOLVES AROUND THE 3C’s

    ALIGNED: The EVP is in line with the organization’s purpose, vision, values, and processes. Ensure policies and programs are aligned with the organization’s EVP.

    CLEAR: The EVP is straightforward, simple, and easy to understand. Without a clear message in the market, even the best intentioned EVPs can be lost in confusion.

    ACCURATE: The EVP is clear and compelling, supported by proof points. It captures the true employee experience, which matches the organization’s communication and message in the market.

    COMPELLING: The EVP emphasizes the value created for employees and is a strong motivator to join this organization. A strong EVP will be effective in drawing in external candidates. The message will resonate with them and attract them to your organization.

    ASPIRATIONAL: The EVP inspires both individuals and the IT organization as a whole. Identify and invest in the areas that are sure to generate the highest returns for employees.

    COMPREHENSIVE: The EVP provides enough information for the potential employee to understand the true employee experience and to self-assess whether they are a good fit for your organization. If the EVP lacks depth, the potential employee may have a hard time understanding the benefits and rewards of working for your organization.

    1.1.3 Test your EVP

    1. Identify the internal and external individuals who you want to gather feedback from about the EVP.
    2. For internal candidates, send a copy of the EVP and ask them to complete the Internal Assessment (ensure that you have at least 50% representation of women).
    3. For external candidates, identify first how you will reach out to them; popular options are to have team members in key roles reach out to members of their LinkedIn network who are in similar roles to themselves. Request that they look for a diverse group to gather feedback from.
    4. Have the external candidates complete the External Assessment.
    5. Collect the feedback around the EVP and enter the findings into the EVP Scorecard Tool.
    6. If you are dissatisfied with the scorecard results, go back to the employees you interviewed to ask for additional feedback, focusing on the areas that scored low.
    7. Incorporate the feedback and present the revised EVP to see if the changes resonate with stakeholders.
    8. If you are satisfied with the results, present to the leadership and HR teams for agreement and proceed to adopting the EVP in your organization.

    Input

    Output

    • Internal assessment
    • External assessment
    • Finalized EVP

    Materials

    Participants

    • EVP Internal Assessmentt
    • EVP External Assessment
    • Internal staff members
    • External IT professionals

    1.1.4 Adopt your EVP

    Identify your target audience and marketing channels.

    1. Identify the internal and external individuals who you want to gather feedback from about the EVP.
    • The target audience for your employee value proposition
    • Internal and/or external
    • Local, national, international
    • Experience
    • Applicant pool (e.g. new graduates, professionals, internship)
  • For each target audience, identify where you want to reach them with your employee value proposition.
    • Internal: Town hall meetings, fireside chats
    • External: Social media, advertising, job postings
    • Global: Professional affiliations, head hunters
  • For each target audience, build the communication strategy and identify messaging, mediums, timeline, and task ownership.
  • Input

    Output

    • Employee value proposition
    • EVP plan

    Materials

    Participants

    • Pen and paper
    • EVP participants

    Case Study

    INDUSTRY: Restaurant

    SOURCE: McDonald’s Careers, Canadian Business via McLean & Company

    McDonald’s saw a divide between employee experience and its vision. McDonald’s set out to reinvent its employer image and create the reputation it wanted.

    Challenge

    • Historically, McDonald’s has had a challenging employer brand. Founded on the goal of cost effectiveness, a “McJob” was often associated with lower pay and a poor reputation.
    • McDonald’s reached out to employees using a global survey and asked, “What is it you love most about working at McDonald’s?”

    Solution

    • McDonald’s revaluated its employer brand by creating an EVP focused on the three F’s.
    1. Future – career growth and development opportunities
    2. Flexibility – flexible working hours and job variety
    3. Family & Friends – a people-centric work culture

    Results

    • As a result of developing and promoting its EVP internally, McDonald’s has experienced higher engagement and a steady decrease in turnover.
    • Externally, McDonald’s has been recognized numerous times by the Great Place to Work Institute and has been classified by Maclean’s magazine as one of Canada’s top 50 employers for 13 years running.

    Make your job descriptions more attractive to female applicants

    10 WAYS TO REMOVE GENDER BIAS FROM JOB DESCRIPTIONS – GLASSDOOR – AN EXCERPT

    1. USE GENDER-NEUTRAL TITLES: Male-oriented titles can inadvertently prevent women from clicking on your job in a list of search results. Avoid including words in your titles like “hacker,” “rockstar,” “superhero,” “guru,” and “ninja,” and use neutral, descriptive titles like “engineer,” “project manager,” or “developer.
    2. CHECK PRONOUNS: When describing the tasks of the ideal candidate, use “they” or “you.” Example: “As Product Manager for XYZ, you will be responsible for setting the product vision and strategy.
    3. AVOID (OR BALANCE) YOUR USE OF GENDER-CHARGED WORDS: Analysis from language tool Textio found that the gender language bias in your job posting predicts the gender of the person you’re going to hire. Use a tool like Textio tool or the free Gender Decoder to identify problem spots in your word choices. Examples: “Analyze” and “determine” are typically associated with male traits, while “collaborate” and “support” are considered female. Avoid aggressive language like “crush it.
    4. AVOID SUPERLATIVES: Excessive use of superlatives such as “expert,” “superior,” and “world class” can turn off female candidates who are more collaborative than competitive in nature. Research also shows that women are less likely than men to brag about their accomplishments. In addition, superlatives related to a candidate’s background can limit the pool of female applicants because there may be very few females currently in leading positions at “world-class” firms
    5. LIMIT THE NUMBER OF REQUIREMENTS: Identify which requirements are “nice to have” versus “must have,” and eliminate the “nice to haves.” Research shows that women are unlikely to apply for a position unless they meet 100 percent of the requirements, while men will apply if they meet 60 percent of the requirements.

    For the full article please click here.

    1.1.5 Review job postings

    To understand potential gender bias

    1. Select a job posting that you are looking to fill, review the descriptions, and identify if any of the following apply:
    • Are the titles gender neutral? This doesn’t mean you can’t be creative in your naming, but consider if the name really represents the role you are looking to fill.
    • Do you use pronouns? If there are instances where the posting says “he” OR “she” change this to “they” or “you.”
    • Are you overusing superlatives? Review the posting and ensure that when words like “expert” or “world class” are used that you genuinely need someone who is at that level.
    • Are all of the tasks/responsibilities listed the ones that are absolutely essential to the job? Women are less likely to apply if they don’t have direct experience with 100% of the criteria – if it’s a non-essential, consider whether it’s needed in the posting.
    • Is there any organization-specific jargon used? Where possible, avoid using organization-specific jargon in order to create an inclusive posting. Avoid using terms/acronyms that are only known to your organization.
  • Select four to six members of your staff, both male and female, and have them highlight within the job posting what elements appeal to them and what elements do not appeal to them or would concern them about the job.
  • Review the feedback from staff, and identify potential opportunities to reduce bias within the posting.
  • Input

    Output

    • Job posting
    • Updated job posting

    Materials

    Participants

    • Pen and paper
    • IT staff members

    Case Study

    INDUSTRY: Social Media

    SOURCE: Buffer Open blog

    When the social media platform Buffer replaced one word in a job posting, it noticed an increase in female candidates.

    Challenge

    For the social media platform Buffer, all employees were called “hackers.” It had front-end hackers, back-end hackers, Android hackers, iOS hackers, and traction hackers.

    As the company began to grow and ramp up hiring, the Chief Technology Officer, Sunil Sadasivan, noticed that Buffer was seeing a very low percentage of female candidates for these “hacker” jobs.

    In researching the challenge in lack of female candidates, the Buffer team discovered that the word “hacker” may be just the reason why.

    Solution

    Understanding that wording has a strong impact on the type of candidates applying to work for Buffer started a great and important conversation on the Buffer team.

    Buffer wanted to be as inviting as possible in job listings, especially because it hires for culture fit over technical skill.

    Buffer went through a number of wording choices that could replace “hacker,” and ended on the term “developer.” All external roles were updated to reflect this wording change.

    Results

    By making this slight change to the wording used in their jobs, Buffer went from seeing a less than 2% female representation of applicants for developer jobs to around 12% female representation for the same job.

    Step 1.2

    Search – Reach more candidates by expanding key search criteria and sourcing strategies

    Activities

    1.2.1 Complete role analysis

    1.2.2 Expand your sourcing pools

    Enhance your recruitment strategies

    Sourcing shouldn’t start with an open position; it should start with identifying an anticipated need and building and nurturing a talent pipeline. IT participation in this is critical to effectively promote the employee experience and foster relationships before candidates even apply.

    Expand your search

    What is a candidate sourcing program?

    A candidate sourcing program is one element of the overall HR sourcing approach, which consists of the overall process (steps to source talent), the people responsible for sourcing, and the programs (internal talent mobility, social media, employee referral, alumni network, campus recruitment, etc.).

    What is a sourcing role analysis?

    Part of the sourcing plan will outline how to identify talent for a role, which includes both the role analysis and the market assessment. The market assessment is normally completed by the HR department and consists of analyzing the market conditions as they relate to specific talent needs. The role analysis looks at what is necessary to be successful in a role, including competencies, education, background experience, etc.

    How will this enable you to attract female candidates?

    Expanding your sourcing programs and supporting deeper role analysis will allow your HR department to reach a larger candidate pool and better understand the type of talent that will be successful in roles within your organization. By expanding from traditional pools and criteria you will open the organization up to a wider variety of talent options.

    Minimize bias in sourcing to hire the right talent and protect against risk

    Failure to take an inclusive approach to sourcing will limit your talent pool by sidelining entire groups or discouraging applicants from diverse backgrounds. Address bias in sourcing so that diverse candidates are not excluded from the start. Solutions such as removing biographical data from CVs prior to interviews may reduce bias, but they may come too late to impact diversity.

    Potential areas of bias in sourcing:

    Modifications to reduce bias:

    Intake Session

    • Describing a specific employee when identifying what it takes to be successful in the role. This may include attributes that do not actually promote success (e.g. school or program) but will decrease diversity of thought.
    • Hiring managers display a “like me” bias where they describe a successful candidate as similar to themselves.
    • Focus on competencies for the role rather than attributes of current employees or skills. Technology is changing rapidly – look for people who have demonstrated a capability over a specific skill.

    Sourcing Pools

    • Blindly hunting or sourcing individuals from a few sources, assuming that these sources are always better than others (e.g. Ivy League schools always produce the best candidates).
    • Expand sources. Don’t exclude diverse sources because they’re not popular.
    • Objectively measure source effectiveness to address underlying assumptions.

    1.2.1 Role analysis

    Customize a sourcing plan for key roles to guide talent pipeline creation.

    1. Complete a role analysis to understand key role requirements. If you are hiring for an existing role, start by taking an inventory of who your top and low performers are within the role today.
    2. Consider your top performers and identify what a successful employee can do better than a less successful one. Start by considering their alignment with job requirements, and identify the education, designations/certifications, and experiences that are necessary for this job. Do not limit yourself; carefully consider if the requirements you are including are actually necessary or just nice to have.
    3. Required Entry Criteria

      Preferred Entry Criteria

      Education

      • University Degree – Bachelors
      • University Degree – Masters

      Experience

      • 5+) years design, or related, experience
      • Experience leading a team
      • External consulting experience
      • Healthcare industry experience

      Designations/Certifications

      • ITIL Foundations
    4. Review Info-Tech’s Job Competency Library in the Workforce Planning Workbook, identify the key competencies that are ideal for this anticipated role, and write a description of how this would manifest in your organization.
    5. Competency

      Level of Proficiency

      Behavioral Descriptions

      Business Analysis

      Level 2: Capable

      • Demonstrates a basic understanding of business roles, processes, planning, and requirements in the organization.
      • Demonstrates a basic understanding of how technologies assist in business processes.
      • Develop basic business cases using internal environment analysis for the business unit level.
    6. Hold a meeting with your HR team or recruiter to highlight the types of experience and competencies you are looking for in a hire to expand the search criteria.

    Target diverse talent pools through different sources

    When looking to diversify your workforce, it’s critical that you look to attract and recruit talent from a variety of different talent pools.

    SOURCING APPROACH

    INTERNAL MOBILITY PROGRAM

    Positioning the right talent in the right place, at the right time, for the right reasons, and supporting them appropriately. Often tied to succession or workforce planning, mentorship, and learning and development.

    SOCIAL MEDIA PROGRAM

    The widely accessible electronic tools that enable anyone to publish and access information, collaborate on common efforts, and build relationships. Think beyond the traditional and consider niche social media platforms.

    EMPLOYEE REFERRAL PROGRAM

    Employees recommend qualified candidates. If the referral is hired, the referring employee typically receives some sort of reward.

    ALUMNI PROGRAM

    An alumni referral program is a formalized way to maintain ongoing relationships with former employees of the organization.

    CAMPUS RECRUITING PROGRAM

    A formalized means of attracting and hiring individuals who are about to graduate from schools, colleges, or universities.

    EVENTS & ASSOCIATION PROGRAM

    A targeted approach for participation in non-profit associations and industry events to build brand awareness of your organization and create a forward-looking talent pipeline.

    1.2.2 Expand your sourcing pools

    Increase the number of female applicants.

    1. Identify where your employees are currently being sourced from and identify how many female candidates you have gotten from each channel as a percentage of applicants.
    2. # of Candidates From Approach

      % of Female Candidates From Approach

      Target # of Female Candidates

      Internal Talent Mobility

      Social Media Program

      Employee Referral Program

      Alumni Program

      Campus Recruiting Program

      Events & Non-Profit Affiliations

      Other (job databases, corporate website, etc.)

    3. Work with your HR partner or organization’s recruiter to identify three recruitment channels from the list that you will work on expanding.
    4. Review the following two slides and identify key success factors for the implementation. Identify what role IT will play and what role HR will play in implementing the approach.
    5. Following implementation, monitor the impact of the tactics on the number of women candidates and determine whether to add additional tactics.

    Different talent sources

    Benefits and success factors of using different talent sources

    Benefits

    Keys to Success

    Internal Mobility Program

    • Drives retention by providing opportunities to develop professionally
    • Provides a ready pipeline for rapid changes
    • Reduces time and cost of recruitment
    • Identify career pathing opportunities
    • Identify potential successors for succession planning
    • Build learning and development and mentorship

    Social Media Program

    • Access to candidates
    • Taps extended networks
    • Facilitates consistent communication with candidates and talent in pipelines
    • Personalizes the candidate experience
    • Identify platforms – common and niche
    • Talk to your top performers and IT network and identify which sites they use
    • Identify how people use that platform – nature of posts and engagement
    • Define what content to share and who from IT should be engaging
    • Be timely with participation and responses

    Employee Referral Program

    • Higher applicant-to-hire rate
    • Decreased time to fill positions
    • Decreased turner
    • Increased quality of hire
    • Expands your network – women in IT often know other qualified women in IT and in project delivery
    • Educate employees (particularly female employees) to participate
    • Send reminders, incorporate into onboarding, and ask leaders to share job openings
    • Make it easy to share jobs by providing templates and shortened URLs
    • Where possible, simplify the process by avoiding paper forms, reaching out quickly
    • Select metrics that will identify areas of strength and gaps in the referral program

    Alumni Program

    • A formalized way to maintain ongoing relationship with former employees
    • Positive branding as alumni are regarded as a credible source of information
    • Source of talent – boomerang employees are doubly as valuable as they understand the organization
    • Increased referral potential provides access to a larger network and alumni know what is required to be successful in the organization
    • Identify the purpose of the network and set clear goals
    • Identify what the network will do: Will the network be virtual or in person? Who will chair? Who should participate? etc.
    • Create a simple process for alumni to share information about vacancies and refer people
    • Measure progress

    Campus Recruiting Program

    • Increases employer brand awareness among talent entering the workforce
    • Provides the opportunity to interact with large groups of potential candidates at one time
    • Offers access to a highly diverse audience
    • Identify key competencies and select programs based on relevant curriculum for building those competencies
    • Select targeted schools keeping in mind programs and existing relationships
    • Work with HR to get involved

    Events & Non-Profit Affiliations

    • Create a strong talent pipeline for future positions
    • Build relationships based on shared values in a comfortable environment for participants
    • Ability to expand diversity by targeting different types of events or by leveraging women-focused, specifically women in technology, groups
    • Look for events that attract similar participants to the skills or roles you are looking to attract, e.g. Women Who Code if you’re looking for developers
    • Actively engage and participate in the event
    • Couple this with learning and development activities, and invite female top performers to participate

    Enhance your recruitment strategies

    Work with your HR department to influence the recruitment process by taking a data-driven approach to understand the root cause of applicant drop-off and success and take corrective actions.

    Secure top candidates

    Why does the candidate experience matter?

    Until recently it was an employer’s market, so recruiters and hiring managers were able to get good talent without courting top candidates. Today, that’s not the case. You need to treat your IT candidates like customers and be mindful that this is often one of the first experiences future staff will have with the organization. It will give them their first real sense of the culture of the organization and whether they want to work for the organization.

    What can IT leaders do if they have limited influence over the interview process?

    Work with your HR department to evaluate the existing recruitment process, share challenges you’ve experienced, and offer additional support in the process. Identify where you can influence the process and if there are opportunities to build service-level agreements around the candidate experience.

    Take a data-driven approach

    Understand opportunities to enhance the talent selection process.

    While your HR department likely owns the candidate experience and processes, if you have identified challenges in diversity we recommend partnering with your HR department or recruitment team to identify opportunities for improvement within the process. If you are attracting a good amount of candidates through your sell and search tactics but aren’t finding that this is translating into more women selected, it’s time to take a look at your selection processes.

    SIMPLIFIED CANDIDATE SELECTION PROCESS STEPS

    1. Application Received
    2. Candidate Selected for Interview
    3. Offer Extended
    4. Offer Accepted
    5. Onboarding of Staff

    To understand the challenges within your selection process, start by baselining your drop-off rates throughout selection and comparing the differences in male and female candidates. Use this to pin point the issues within the process and complete a root-cause analysis to identify where to improve.

    Step 1.3

    Secure – reduce bias in your interview process and create positive candidate experiences

    Activities

    1.3.1 Identify selection challenges

    1.3.1 Identify your selection challenges

    Review your candidate data.

    1. Hold a meeting with your HR partner to identify trends in your selection data. If you have an applicant tracking system, pull all relevant information for analysis.
    2. Start by identifying the total number of candidates that move forward in each stage of the process. Record the overall number of applicants for positions (should have this number from your sourcing analysis), overall number of candidates selected for interviews, overall number of offers extended, overall number of offers rejected, and overall number of employees still employed after one year.
    3. Identify the number of female and male candidates in each of those categories and as a percentage of the total number of applicants.
    4. Selection Process Step

      Total # of Candidates

      Male Candidates

      Female Candidates

      % Difference Male & Female

      #

      #

      % of total

      #

      % of total

      Applicants for Posted Position

      150

      115

      76.7%

      35

      23.3%

      70% fewer females

      Selected for Interview

      (Selected for Second Interview)

      (Selected for Final Interview)

      Offer Extended

      Offer Rejected

      Employees Retained for One Year

    5. Identify where there are differences in the percentages of male and female candidates and where there are significant drop-off rates between steps in the process.

    Note: For larger organizations, we highly recommend analyzing differences in specific teams/roles and/or at different seniority levels. If you have that data available, repeat the analysis, controlling for those factors.

    Root-cause analysis can be conducted in a variety of ways

    Align your root-cause analysis technique with the problem that needs to be solved and leverage the skills of the root-cause analysis team.

    Brainstorming/Process of Elimination

    After brainstorming, identify which possible causes are not the issue’s root cause by removing unlikely causes.

    The Five Whys

    Use reverse engineering to delve deeper into a recruitment issue to identify the root cause.

    Ishikawa/Fishbone Diagram

    Use an Ishikawa/fishbone diagram to identify and narrow down possible causes by categories.

    Process of elimination

    Leveraging root-cause analysis techniques.

    Using the process of elimination can be a powerful tool to determine root causes.

    • To use the process of elimination to determine root cause, gather the participants from within your hiring team together once you have identified where your issues are within the recruitment process and brainstorm a list of potential causes.
    • Like all brainstorming exercises, remember that the purpose is to gather the widest possible variety of perspectives, so be sure not to eliminate any suggested causes out of hand.
    • Once you have an exhaustive list of potential causes, you can begin the process of eliminating unlikely causes to arrive at a list of likely potential causes.

    Example

    Problem: Women candidates are rejecting job offers more consistently

    Potential Causes

    • The process took too long to complete
    • Lack of information about the team and culture
    • Candidates aren’t finding benefits/salary compelling
    • Lack of clarity on role expectations
    • Lack of fit between candidate and interviewers
    • Candidates offered other positions
    • Interview tactics were negatively perceived

    As you brainstorm, ensure that you are identifying differentiators between male and female candidate experiences and rationale. If you ask candidates their rationale for turning down roles, ensure that these are included in the discussion.

    The five whys

    Leveraging root-cause analysis techniques

    Repeatedly asking “why” might seem overly simplistic, but it has the potential to be useful.

    • It can be useful, when confronting a problem, to start with the end result and work backwards.
    • According to Olivier Serrat, a knowledge management specialist at the Asian Development Bank, there are three key components that define successful use of the five whys: “(i) accurate and complete statements of problems, (ii) complete honesty in answering the questions, and (iii) the determination to get to the bottom of problems and resolve them.”
    • As a group, develop a consensus around the problem statement. Go around the room and have each person suggest a potential reason for its occurrence. Repeat the process for each potential reason (ask “why?”) until there are no more potential causes to explore.
    • Note: The total number of “whys” may be more or less than five.

    Example

    The image contains an example of the five whys activity as described in the text above.

    Ishikawa/fishbone diagram

    Leveraging root-cause analysis techniques.

    Use this technique to sort potential causes by category and match them to the problem.

    • The first step in creating a fishbone diagram is agreeing on a problem statement and populating a box on the right side of a whiteboard or a piece of chart paper.
    • Draw a horizontal line left from the box and draw several ribs on either side that will represent the categories of causes you will explore.
    • Label each rib with relevant categories. In the recruitment context, consider cause categories like technology, interview, process, etc. Go around the room and ask, “What causes this problem to happen?” Every result produced should fit into one of the identified categories. Place it there, and continue to brainstorm sub-causes.

    The image contains a screenshot example of the Ishikawa/fishbone diagram.

    Info-Tech Best Practice

    Avoid naming individuals in the fishbone diagram. The goal of the root-cause exercise is not to lay blame or zero in on a guilty party but rather to identify how you can rectify any challenges.

    Leverage behavioral interviews

    Use Info-Tech’s Behavioral Interview Questions Library.

    Reduce bias in your interviews.

    In the past, companies were pushing the boundaries of the conventional interview, using unconventional questions to find top talent, e.g. “what color is your personality?” The logic was that the best people are the ones who don’t necessarily show perfectly on a resume, and they were intent on finding the best.

    However, many companies have stopped using these questions after extensive statistical analysis revealed there was no correlation between candidates’ ability to answer them and their future performance on the job. Hiring by intuition – or “gut” – is usually dependent on an interpersonal connection being developed over a very short period of time. This means that people who were naturally likeable would be given preferential treatment in hiring decisions whether they were capable of doing the job.

    Asking behavioral interview questions based on the competency needs of the role is the best way to uncover if the candidates will be able to execute on the job.

    For more information see Info-Tech’s Behavioral Interview Question Library.

    The image contains screenshots of Info-Tech's Behavioral Interview Questions Library.

    Improve the level of diversity in your organization by considering inclusive candidate selection practices

    Key action items to create inclusivity in your candidate selection practices:

    1. Managers must be aware of how bias can influence hiring. Encourage your HR department to provide diversity training for recruiters and hiring managers. Ensure those responsible for recruitment are using best practices, are aware of the impact of unconscious bias, and are making decisions in alignment with your DEI strategy.
    2. Use a variety of interviewers to leverage multiple/diverse perspectives. Hiring decisions made by a group can offer a more balanced perspective. Include interviewers from multiple levels in the organization and both men and women.
    3. Hire for distinguished excellence. Be careful not to simply choose the same kind of people over and over, in the name of cultural fit (Source: Recruiter.com, 2015).
    4. Broaden the notion of fit:

    • Hire for skill fit: you might still hire certain types for a specific job (e.g. analytical types for analysis positions), but these candidates can still be diverse.
    • Hire for fit with your organization’s DEI values, regardless of whether the candidate is from a diverse background or not.
    • It can be tempting for hiring managers to hire individuals who are similar to themselves. However, doing so limits the amount of diversity entering your organization, and as a result, limits your organization’s ability to innovate.
  • Deliberately hire for cognitive diversity. Diverse thought processes, perspectives, and problem-solving abilities are positively correlated with firm performance (Source: Journal of Diversity Management, 2014).
  • Leverage a third-party tool

    Ensure recruiting and onboarding programs are effective by surveying your new hires.

    For a deeper analysis of your new hire processes Info-Tech’s sister company, McLean & Company, is an HR research and advisory firm that offers powerful diagnostics to measure HR processes effectiveness. If you are finding diversity issues to be systemic within the organization, leveraging a diagnostic can greatly improve your processes.

    Use this diagnostic to get vital feedback on:

    • Recruiting efforts. Find out if your job marketing efforts are successful, which paths your candidates took to find you, and whether your company is maintaining an attractive profile.
    • Interviewing process. Ensure candidates experience an organized, professional, and ethical process that accurately sets their expectations for the job.
    • Onboarding process. Make sure your new hires are being trained and integrated into their team effectively.
    • Organizational culture. Is your culture welcoming and inclusive? You need to know if top talent enjoy the environment you have to offer.
    The image contains a screenshot of the New Hire Survey.

    For more information on the New Hire Survey click here. If you are interested in referring your HR partner please contact your account manager.

    Phase 2

    Enhance Your Retention Strategies

    Phase 1

    • 1.1 Sell
    • 1.2 Search
    • 1.3 Secure

    Phase 2

    • 2.1 Engagement
    • 2.2 Employee Experience
    • 2.3 Stay Interviews

    Actively engage female staff to retain them

    Employee engagement: the measurement of effective management practices that create a positive emotional connection between the employee and the organization.

    Engaged employees do what’s best for the organization: they come up with product/service improvements, provide exceptional service to customers, consistently exceed performance expectations, and make efficient use of their time and resources. The result is happy customers, better products/services, and saved costs.

    Today, what we find is that 54% of women in IT are not engaged,* but…

    …engaged employees are: 39% more likely to stay at an organization than employees who are not engaged.*

    Additionally, engaging your female staff also has the additional benefit of increasing willingness to innovate by 30% and performance by 28%. The good news is that increasing employee engagement is not difficult, it just requires dedication and an effective toolkit to monitor, analyze, and implement tactics.*

    * Info-Tech and McLean & Company Diagnostics; N=1,308 IT employees

    Don’t seek to satisfy; drive IT success through engagement

    The image contains a screenshot of a diagram that highlights the differences between satisfied and engaged employees.

    Engagement drivers that impact retention for men and women are different – tailor your strategy to your audience

    Ranked correlation of impact of engagement drivers on retention

    The image contains a screenshot that demonstrates the differences in retaining men and women in IT.

    * Recent data stays consistent, but the importance of compensation and recognition in retaining women in IT is increasing.

    Info-Tech Research Group Employee Engagement Diagnostic; N=1,856 IT employees.

    An analysis of the differences between men and women in IT’s drivers indicates that women in IT are significantly less likely than men in IT to agree with the following statements:

    Culture:

    • They identify well with the organization’s values.
    • The organization has a very friendly atmosphere.

    Employee Empowerment:

    • They are given the chance to fully leverage their talents through their job.

    Manager Relationships:

    • They can trust their manager.
    • Their manager cares about them as a person

    Working Environment:

    • They have not seen incidents of discrimination at their organization based on age, gender, sexual orientation, religion, or ethnicity.

    Enhance your retention strategies

    Employee engagement is one of the greatest predictors of intention to stay. To retain you need to understand not only engagement but also your employee experience – the moments that matter – and actively work to create a positive experience.

    Improve employee engagement

    What differentiates an engaged employee?

    Engaged employees do what’s best for the organization: they come up with product/service improvements, provide exceptional service to customers, consistently exceed performance expectations, and make efficient use of their time and resources. The result is happy customers, better products/services, and saved costs.

    Why measure engagement when looking at retention?

    Engaged employees report 39%1 higher intention to stay at the organization than disengaged employees. The cost of losing an employee is estimated to be 150% to 200% of their annual salary.2 Can you afford to not engage your staff?

    Why should IT leadership be responsible for their staff engagement?

    Engagement happens every day, through every interaction, and needs to be tailored to individual team members to be successful. When engagement is owned by IT leadership, engagement initiatives are incorporated into daily experiences and personalized to their employees based on what is happening in real time. It is this active, dynamic leadership that inspires ongoing employee engagement and differentiates those who talk about engagement from those who succeed in engaging their teams.

    Sources: 1 - McLean & Company Employee Engagement Survey, 2 - Gallup, 2019

    Step 2.1

    Improve employee engagement

    Activities

    2.1.1 Review employee engagement results and trends

    2.1.2 Focus on areas that impact retention of women

    Take a data-driven approach

    Info-Tech’s employee engagement diagnostics are low-effort, high-impact programs that will give you detailed report cards on the organization’s engagement levels. Use these insights to understand your employees’ engagement levels by a variety of core demographics.

    FULL ENGAGEMENT DIAGNOSTIC

    EMPLOYEE EXPERIENCE MONITOR

    The full engagement diagnostic provides a comprehensive view of your organization’s engagement levels, informing you of what motivates employees and providing a detailed view of what engagement drivers to focus on for optimal results.

    Info-Tech & McLean & Company’s Full Engagement Diagnostic Survey has 81 questions in total.

    The survey should be completed annually and typically takes 15-20 minutes to complete.

    The EXM Dashboard is designed to give organizations a real-time view of employee engagement while being minimally intrusive.

    This monthly one-question survey allows organizations to track the impact of events and initiatives on employee engagement as they happen, creating a culture of engagement.

    The survey takes less than 30 seconds to complete and is fully automated.

    For the purpose of improving retention of women in IT, we encourage you to leverage the EXM tool, which will allow you to track how this demographic group’s engagement changes as you implement new initiatives.

    Engagement survey

    For a detailed breakdown of staff overall engagement priorities.

    Overall Engagement Results

    • A clear breakdown of employee engagement results by demographic, gender, and team.
    • Detailed engagement breakdown and benchmarking.
    The image contains a screenshot of the overall engagement results.

    Priority Matrix and Driver Scores

    • A priority matrix specific to your organization.
    • A breakdown of question scores by priority matrix quadrant.
    • Know what not to focus your effort on – not all engagement drivers will have a high impact on engagement.
    The image contains a screenshot of the priority matrix and driver scores.

    EXM dashboard

    Reporting to track engagement in real time.

    EXM Dashboard

    • Leverage Info-Tech’s real-time Employee Experience Monitor dashboard to track your team’s engagement levels over time.
    • Track changes in the number of supporters and detractors and slice the data by roles, teams, and gender.
    The image contains a screenshot of the EXM dashboard.

    Time Series Trends

    • As you implement new initiatives to improve the engagement and retention of staff, track their impact and continuously course correct.
    • Empower your leaders to actively manage their team culture to drive innovation, retention, and productivity.
    The image contains a screenshot of the time series trends.

    Start your diagnostic now

    Leverage your Info-Tech membership to seamlessly launch your employee engagement survey.

    Info-Tech’s dedicated team of program managers will facilitate this diagnostic program remotely, providing you with a convenient, low-effort, high-impact experience.

    We will guide you through the process with your goals in mind to deliver deep insight into your successes and areas to improve.

    What You Need to Do:

    Info-Tech’s Program Manager Will:

    1. Contact Info-Tech to launch the program.
    2. Review the two survey options to select the right survey for your organization.
    3. Work with an Info-Tech analyst to set up your personal diagnostic.
    4. Identify who you would like to take the survey.
    5. Customize Info-Tech’s email templates.
    6. Participate in a one-hour results call with an Info-Tech executive advisor.
    1. Work with you to define your engagement strategy and goals.
    2. Launch, maintain, and support the diagnostic in the field.
    3. Provide you with response rates throughout the process.
    4. Explore your results in a one-hour call with an executive advisor to fully understand key insights from the data.
    5. Provide quarterly updates and training materials for your leadership team.

    Start Now

    2.1.1 Review employee engagement results

    Identify trends

    1. In a call with one of Info-Tech’s executive advisors, review the results of your employee engagement survey.
    2. Identify which departments are most and least engaged and brainstorm some high-level reasons.
    3. Review the demographic information and highlight any inconsistencies or areas with high levels of variance. Document which demographics have the most and least engaged, disengaged, and indifferent employees.
    4. With help from the Info-Tech executive advisor, identify and document any dramatic differences in the demographic data, particularly around gender.
    5. Identify if the majority of issues effecting engagement are at an organization or department level and which stakeholders you need to engage to support the process moving forward.
    6. Identify next steps.
    Input
    • Employee engagement results
    Participants
    • CIO
    • Info-Tech Advisor

    2.1.2 Focus on areas that impact retention of women

    Hold focus groups with IT staff and focus on the five areas with the greatest impact on women’s retention.

    1. Review the handout slides on the following pages to get a better understanding of the definition of each of the top five drivers impacting women’s retention. Depending on your team’s size, pick one to three drivers to focus on for your first focus group.
    2. Divide the participants into teams and on flip chart paper or using sticky notes have the teams brainstorm what you can stop/start/continue doing to help you improve on your assigned driver.
    • Continue: actions that work for the team related to this driver and should proceed.
    • Start: actions/initiatives that the team would like to begin.
    • Stop: actions/initiatives that the team would like to stop.
  • Prioritize the initiatives by considering: Is this initiative something you feel will make an impact on the engagement driver? Eliminate any initiatives that would not make an impact.
  • Have the groups present back and vote on two to three initiatives to implement to drive improvements within that area.
  • Culture

    Engagement driver handout

    Culture: The degree to which an employee identifies with the beliefs, values, and attitudes of the organization.

    Questions:

    • I identify well with the organization’s values.
    • This organization has a collaborative work environment.
    • This organization has a very friendly atmosphere.
    • I am a fit for the organizational culture.

    Ranked Correlation of Impact of Engagement Driver on Retention:

    • Women in IT: #1
    • Men in IT: #2

    Company Potential

    Engagement driver handout

    Company Potential: An employee’s understanding of and commitment to the organization’s mission, and the employee’s excitement about the organization’s mission and future.

    Questions:

    • This organization has a bright future.
    • I am impressed with the quality of people at this organization.
    • People in this organization are committed to doing high-quality work.
    • I believe in the organization’s overall business strategy.
    • This organization encourages innovation.

    Ranked Correlation of Impact of Engagement Driver on Retention:

    • Women in IT: #2
    • Men in IT: #1

    Employee Empowerment

    Engagement driver handout

    Employee Empowerment: The degree to which employees have accountability and control over their work within a supported environment.

    Questions:

    • I am not afraid of trying out new ideas in my job.
    • If I make a suggestion to improve something in my department I believe it will be taken seriously.
    • I am empowered to make decisions about how I do my work.
    • I clearly understand what is expected of me on the job.
    • I have all the tools I need to do a great job.
    • I am given the chance to fully leverage my talents through my job.

    Ranked Correlation of Impact of Engagement Driver on Retention:

    • Women in IT: #3
    • Men in IT: #6

    Learning and Development

    Engagement driver handout

    Learning and Development: A cooperative and continuous effort between an employee and the organization to enhance an employee’s skill set and expertise and meet an employee’s career objectives and the organization’s needs.

    Questions:

    • I can advance my career in this organization.
    • I am encouraged to pursue career development activities.
    • In the last year, I have received an adequate amount of training.
    • In the last year, the training I have received has helped me do my job better.

    Ranked Correlation of Impact of Engagement Driver on Retention:

    • Women in IT: #4
    • Men in IT: #5

    Manager Relationships

    Engagement driver handout

    Manager Relationships: The professional and personal relationship an employee has with their manager. Manager relationships depend on the trust that exists between these two individuals and the extent that a manager supports and develops the employee.

    Questions:

    • My manager inspires me to improve.
    • My manager provides me with high-quality feedback.
    • My manager helps me achieve better results.
    • I trust my manager.
    • My manager cares about me as a person.
    • My manager keeps me well informed about decisions that affect me.

    Ranked Correlation of Impact of Engagement Driver on Retention:

    • Women in IT: #5
    • Men in IT: #11

    Step 2.2

    Examine employee experience

    Activities

    2.2.1 Identify moments that matter

    Understand why and when employees plan to depart

    Leverage “psychology of quitting” expertise.

    Train your managers to provide them with the skills and expertise to recognize the warning signs of an employee’s departure and know how to re-engage and retain them.

    • The majority of resignations are not spur of the moment. They are the result of a compilation of events over a period of time. Normally, these instances are magnified by a stimulant. The final straw or the breaking point drives the employee to make a change. In fact, it has been estimated that a shock jumpstarts 65% of departures.*
      • These shocks could be a lack of promotion, loss of privilege or development opportunity, or a quarrel with a manager.
    • Employees rarely leave right away. Most wait until they have confirmed a new job opportunity before leaving. This creates a window in which you can reengage and retain them.
    • The majority of employees show signs that they are beginning to think of leaving. Whether that is leaving immediately, putting in the bare minimum of effort, or job searching online at work. Train your managers to know the signs and to keep an eye out for potentially dissatisfied and searching employees.*
    • It is easier and less costly to reengage an employee than to start the hiring process from the beginning.
    *Source: The Career Café, 2017

    Examine employee experience (EX)

    Look beyond engagement drivers to drive retention.

    Employee experience (EX) is the employee’s perception of their cumulative lived experiences with the organization. It is gauged by how well the employee’s expectations are met within the parameters of the workplace, especially by the “moments that matter” to them. Individual employee engagement is the outcome of a strong overall EX.

    The image contains a diagram as an example of examining employee experience.

    Drive a positive employee experience

    Identify moments that matter.

    Moments that matter are defining pieces or periods in an employee’s experience that create a critical turning point or memory that is of significant importance to them.

    These are moments that dramatically change the path of the emotional journey, influence the quality of the final outcome, or end the journey prematurely.

    To identify the moment that matters look for significant drops in the emotional journey that your organization needs to improve or significant bumps that your organization can capitalize on. Look for these drops or bumps in the journey and take stock of everything you have recorded at that point in the process. To improve the experience, analyze the hidden needs and how they are or aren’t being met.

    The image contains a screenshot of an example graph to demonstrate opportunities and issues to help drive a positive employee experience.

    Info-Tech Insight

    The moment that matters is key and it could be completely separate from organizational life, like the death of a family member. Leaders can more proactively address these moments that matter by identifying them and determining how to make the touchpoint at that moment more impactful.

    2.2.1 Identify moments that matter

    1. Review your Employee Experience Monitor weekly trends by logging into your dashboard and clicking on “Time Series Trends.”
    2. With your management team, identify any weekly trends where your Employee Experience Score has seen changes in the number of detractor, passive, or promoter responses.
    3. For each significant change identify:
    • Increase in promoters or decrease in detractors:
      • What can we do to duplicate positive moments that occurred this week?
      • What did I do as a leader to create positive employee experiences?
      • What happened in the organization that created a positive employee experience?
    • Increase in detractors or decrease in promoters:
      • What difficult change was delivered this week?
      • What about this change was negatively perceived?
      • During the difficult situation how did we as a leadership team support our staff?
      • Who did we engage and recognize during the difficult situation?
      • Was this situation a one-off issue or is this likely to occur again?
  • Consider your interactions with employees and identify how you made moments matter during those times related to four key engagement drivers impacting women in IT:
    • How did you promote a positive culture and friendly atmosphere?
    • How did you empower female staff to leverage their talents?
    • How did you interact with staff?
    • How did you promote a positive work environment? Where did you see bias in decisions?
  • Independently as manager, document three to five lessons learned from the changes in your detractors and promoters, and determine what action you will take.
  • Measured benefits of positive employee experience

    Positive employee experiences lead to engaged employees, and engaged employees are eight times more likely to recommend the organization (McLean & Company Employee Engagement Database, 2017; N=74,671).

    Retention

    Employees who indicate they are having a positive experience at work have a 52% higher level of intent to stay (Great Place To Work Institute, 2021)

    The bottom line

    Organizations that make employee experience a focus have: 23% higher profitability 10% higher customer loyalty (Achievers, 2021)

    Case Study

    INDUSTRY: Post-Secondary Education

    SOURCE: Adam Grant, “Impact and the Art of Motivation Maintenance: The Effects of Contact with Beneficiaries on Persistence Behavior”

    The future is here! Is your data architecture practice ready?

    Challenge

    A university call center, tasked with raising scholarship money from potential donors, had high employee turnover and low morale.

    Solution

    A study led by Grant arranged for a test group of employees to meet and interact with a scholarship recipient. In the five-minute meeting, employees learned what the student was studying.

    Results

    Demonstrating the purpose behind their work had significant returns. Employees who had met with the student demonstrated:

    More than two times longer “talk time” with potential donors.

    A productivity increase of 400%: the weekly average in donations went from $185.94 to $503.22 for test-group employees.

    Enhance your retention strategies

    Do not wait until employees leave to find out what they were unhappy with or why they liked the organization. Instead, perform stay interviews with top and core talent to create a holistic understanding of what they are perceiving and feeling.

    Conduct stay interviews

    What is a stay interview?

    A stay interview is a conversation with current employees. It should be performed on a yearly basis and is an informal discussion to generate deeper insight into the employee’s opinions, perspectives, concerns, and complaints. Stay interviews can have a multitude of uses. In this project they will be used to understand why top and core talent chose to stay with the organization to ensure that organizations understand and build upon their current strengths.

    When should you do stay interviews?

    We recommend completing stay interviews at least on an annual, if not quarterly, basis to truly understand how staff are feeling about the organization and their job, why they stay at the organization, and what would cause them to leave. Couple the outcomes of these interviews with employee engagement action planning to ensure that you are able to address talent needs.

    Step 2.3

    Conduct stay interviews and learn why employees stay

    Activities

    2.3.1 Conduct stay interviews

    Conduct regular “stay” or “retention” interviews

    Build stay interviews into the regular routine. By incorporating stay interviews into your schedule, they are more likely to stick. This regularity provides several advantages:

    1. Ensures that retention issues do not take you by surprise. With a finger on the pulse of the organization you will be aware of potential issues.
    2. Acts as a supplement to the engagement survey by providing additional information and context for the current level of emotion within the organization.
    3. Begins to build a wealth of information that can be analyzed to identify themes and trends. This can be used to track whether the reasons why individuals stay are consistent or if are they changing. This will ensure that the retention strategy remains up to date.

    Stay interview best practices:

    • Ideally is performed by managers, but can be performed by HR.
      • Ideally completed by managers as they are more familiar with their employees, have a greater reach, can hold meetings in a more informal setting, and will receive information first hand.
      • If conducted by managers, it’s a best practice to ensure that there is a central repository of themes so that you can identify if there are any trends in the responses, that consistent questions are asked, and that all of the information is in one place
    • Should be an informal conversation.
    • Should be conducted in a non-critical time in the business year.
    • Ask three types of questions:
      • What do you enjoy about working here?
      • What would you change about your working environment?
      • What would encourage or force you to leave the organization?
    • Interview a diverse employee base:
      • Demographics
      • Role
      • Performance level
      • Location
    Source: Talent Management & HT, 2013

    Leverage stay interviews

    Use Info-Tech’s Stay Interview Guide.

    Proactively identify opportunities to drive retention.

    The Stay Interview Guide helps managers conduct interviews with current employees, enabling the manager to understand:

    • The employee's current engagement level.
    • The employee's satisfaction with current role and responsibilities.
    • Suggestions for potential improvements.
    • An employee's intent to stay with the organization.

    Use this template to help you understand how you can best engage your employees and identify any challenges, in terms of moments that mattered, that negatively impacted their intention to stay at the organization.

    The image contains a screenshot of Info-Tech's Stay Interview Guide.

    2.3.1 Conduct stay interviews

    1. If you are using the Employee Experience Monitor, prepare for your stay interviews by reviewing your results and identifying if there have been any changes in the results over the previous six weeks. Identify which demographics have the highest and lowest engagement levels – and identify any changes in experience between different demographics.
    2. Identify a meeting schedule and cadence that seems appropriate for your stay interviews. For example, you likely will not do all staff at the same time and it may be beneficial to space out your meetings throughout the year. Select a candidate for your first stay interview and invite them for a one-on-one meeting. If it’s unusual for you to meet with this employee, we recommend providing some light context around the rationale, such as that you are looking for opportunities to strengthen the organizational culture and better understand how you can improve retention and engagement at the organization.
    3. Download the Stay Interview Template, review all of the questions beforehand, and identify the key questions that you want to ask in the meeting.
    • TIP: Even though this is called a “stay interview,” really it should be more of a conversation, and certainly not an interrogation. Know the questions you want to ask, and ask your staff member if it’s ok if you jot down some notes. It may even be beneficial to have the meeting outside of the office, over lunch, or out for coffee.
  • Hold your meeting with the employee and thank them for their time.
  • Following the meeting, send them a thank-you email to thank them for providing feedback, summarize your top three to five key takeaways from the meeting, verify with them that this aligns with their perspective, and see if they have anything else to add to the conversation. Identify any initiatives or changes that you will make as a result of the information – set a date for execution and follow-up.
  • If you are in the process of recruiting new employees to the organization, don’t forget to remind them of your referral program and ask if they might know of any candidates that would be a good fit for the organization.
  • Download the Stay Interview Guide

    Ten tips for best managing stay interviews

    Although stay interviews are meant to be informal, you should schedule them as you would any other meeting. Simply invite the employee for a chat.

    1. Step out of the office if possible. Opt for your local coffee shop, a casual lunch destination, or another public but informal location.
    2. Keep the conversation short, no more than 15 to 20 minutes. If there are any areas of concern that you think warrant action, ask the employee if they would like to discuss them another time. Suggest another meeting to delve deeper into specific issues.
    3. Be clear about the purpose of the conversation. Stay interviews are not performance reviews.
    4. Focus on what you can do for them. Ask about the employee’s preferences when it comes to feedback and communication (frequency, method, etc.) as well as development (preferences around methods, e.g. coaching or rotations, and personal goals).
    5. Be positive. Ask your employee what they like about their job and use positively framed questions.
    6. Ask about what they like doing. People enjoy talking about what they like to do. Ask employees about the talents and skills they would like to incorporate into their work duties.
    7. Show that you’re listening – paraphrase, ask for clarification, and use appropriate gestures.
    8. Refrain from taking notes during the meeting to preserve a conversational atmosphere.
    9. Pay attention to the employee’s body language and tone. If it appears that they are uncomfortable talking to you, stop the interview or pause to let them collect themselves.
    10. Be open to suggestions, but remember that you can’t control everything. If the employee brings up issues that are beyond your control, tell them that you will do all you can to improve the situation but can’t guarantee anything.

    Related Info-Tech Research

    Recruit and Retain People of Color in IT

    • To stay competitive, IT leaders need to be more involved and commit to a plan to recruit and retain people of color in their departments and organizations. A diverse team is an answer to innovation that can differentiate your company.
    • Treat recruiting and retaining a diverse team as a business challenge that requires full engagement. Info-Tech offers a targeted solution that will help IT leaders build a plan to attract, recruit, engage, and retain people of color.

    Recruit Top IT Talent

    • Changing workforce dynamics and increased transparency have shifted the power from employers to job seekers, stiffening the competition for talent.
    • Candidate expectations match high consumer expectations and affect the employer brand, the consumer brand, and overall organizational reputation. Delivering a positive candidate experience (CX2) is no longer optional.

    Acquire the Right Hires with Effective Interviewing

    • Talk is cheap. Hiring isn’t.
    • Gain insight into and understand the need for a strong interview process.
    • Strategize and plan your interview process.
    • Understand various hiring scenarios and how an interview process may be modified to reflect your organization’s scenario.

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    In Case Of Emergency...

    • member rating overall impact: N/A
    • member rating average dollars saved: N/A
    • member rating average days saved: N/A
    1. Get people to safety efficiently by following the floor warden's information and get out if needed
      If there are no floor wardens, YOU take the initiative and alert people. Vacate the premises if you suspect danger.
      Err on the side of caution. Nobody ever got fired over keeping people safe.
    2. Get people to safety (yes! double check this)
    3. Check what is happening
    4. Stop the bleeding
    5. Check what you broke while stopping the bleeding
    6. Check if you need to go into DR mode
    7. Go into DR mode if that is the fastest way to restore the service
    8. Only now start to look deeper

    Notice what is missing in this list?

    • WHY did this happen?
    • WHO did what

    During the first reactions to an event, stick to the facts of what is happening and the symptoms. If the symptoms are bad, attend to people first, no matter the financial losses occurring.
    Remember that financial losses are typically insured. Human life is not. Only loss of income and ability to pay is insured! Not the person's life.

    The WHY, HOW, WHO and other root cause questions are asked in the aftermath of the incident and after you have stabilized the situation.
    In ITIL terms, those are Problem Management and Root Cause Analysis stage questions.

     

     

     

    Management, incident, reaction, emergency

    Improve Email Security

    • Buy Link or Shortcode: {j2store}272|cart{/j2store}
    • member rating overall impact: N/A
    • member rating average dollars saved: N/A
    • member rating average days saved: N/A
    • Parent Category Name: Secure Cloud & Network Architecture
    • Parent Category Link: /secure-cloud-network-architecture

    As the sophistication of malicious attacks increases, it has become more difficult to ensure applications such as email software are properly protected and secured. The increase in usage and traffic of email exacerbates the security risks to the organization.

    Our Advice

    Critical Insight

    Email has changed. Your email security needs to evolve as well to ensure you are protecting your organization’s communication.

    Impact and Result

    • Gain an understanding of the importance of email security and steps to secure your corporate email.
    • Develop holistic guidelines on implementing best practices to modernize your organization’s email security.

    Improve Email Security Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Improve Email Security Storyboard – A guide to best practices for improving an organization’s email security.

    This research provides guidelines to assist organizations in identifying controls to secure their emails along with recommendations on the most common and effective controls to secure and protect corporate emails.

    • Improve Email Security Storyboard

    2. Email Security Checklist – A checklist tool that enables organizations to monitor their progress in implementing controls to improve their email security.

    This checklist of common email security categories and their associated controls helps ensure organizations are following best practices.

    • Email Security Checklist
    [infographic]

    Further reading

    Improve Email Security

    Follow the latest best practices for email security to mitigate evolving threats.

    Analyst Perspective

    Protecting your organization’s digital assets begins with securing your email communication.

    As organizations increasingly rely on email communication for day-to-day business operations, threat actors are exploiting the increased traction to develop and implement more sophisticated email-based attacks. Furthermore, the lack of investment in measures, tools, and technologies for an organization’s email security exacerbates the vulnerabilities at hand.

    Effective use of security procedures and techniques can mitigate and minimize email-based threats have been shown to reduce the ability of these attacks to infiltrate the email inbox. These guidelines and best practices will help your organization conduct due diligence to protect the contents of the email, its transit, and its arrival to the authorized recipient.

    Ahmad Jowhar, Research Specialist, Security & Privacy

    Ahmad Jowhar
    Research Specialist, Security & Privacy
    Info-Tech Research Group

    Executive Summary

    Your Challenge Common Obstacles Info-Tech’s Approach
    • As malicious attacks get increasingly sophisticated, it has become more difficult to ensure applications such as email software are properly protected and secured.
    • The increased usage and traffic of emails, as well as their contents, exacerbates security risks to the organization.
    • Given the variety of email security controls, it can be complicated to identify the most important techniques for improving your organization’s email security.
    • Understand the importance of implementing email security for your organization.
    • Develop a holistic guideline for implementing best practices to secure your organization’s emails.

    Info-Tech Insight
    Email has changed. Your email security must evolve to ensure the safety of your organization’s communication.

    Your Challenge

    As a security leader, you need to modernize your email security services so you can protect business communications and prevent security incidents.

    • Various factors must be considered when deciding how best to safeguard your organization’s communication chain. This includes the frequency of email traffic and the contents of emails.
    • The increased number of email-based cyberattacks reveals the sophistication of threat actors in leveraging an organization’s lack of email security to infiltrate their business.
    • As organizations continue to rely heavily on email communication, email-based threats will become increasingly prevalent.

    75% of organizations have experienced an increase in email-based threats.

    97% of security breaches are due to phishing attacks.

    82% of companies reported a higher volume of email in 2022.

    Source: Mimecast, 2023.

    Modern email security controls framework for security leaders

    Email has changed. Your email security must evolve to ensure the safety of your organization’s communication.

    Modern email security controls framework for security leaders

    Understand the best practices in securing your organization’s emails

    Enhance your security posture by modernizing your email security
    Email has changed. Your email security must evolve to ensure the safety of your organization’s communication.

    Deploy an added layer of defense by preventing the contents of your email from being intercepted.

    Encrypting your email communication will provide an additional layer of protection which only allows authorized users to read the email.

    Leverage triple-threat authentication controls to strengthen your email security.

    Leveraging SPF, DKIM, and DMARC enables you to have the proper authentication controls in place, ensuring that only legitimate users are part of the email communication.

    Protect the contents of your email through data classification and data loss prevention.

    Having tools and technologies in place to ensure that data is classified and backed up will enable better storage, analysis, and processing of the email.

    Implement email policies for a holistic email security protection.

    Policies ensure acceptable standards are in place to protect the organization’s assets, including the creation, attachment, sending, and receiving of emails.

    User awareness and training
    Training employees on protecting their corporate emails adds an extra layer of defense by ensuring end users are aware of various email-based threats and can confidently safeguard their organizations from attacks.

    Email encryption

    Deploy an added layer of defense by preventing the contents of your email from being intercepted.

    • Protecting your organization’s emails begins by ensuring only the appropriate recipients can receive and read the email’s contents.
    • This process includes encrypting the email’s contents to protect sensitive information from being read by unauthorized recipients.
    • This protects the contents even if the email is intercepted by anyone besides the intended recipient.
    • Other benefits of email encryption include:
      • Reducing any risks associated with regulatory violations.
      • Enabling business to confidently communicate sensitive information via email.
      • Ensuring protective measures taken to prevent data loss and corporate policy violations.

    Along with the increased use of emails, organizations are seeing an increase in the number of attacks orchestrating from emails. This has resulted in 74% of organizations seeing an increase in email-based threats.

    Source: Mimecast, 2023.

    Info-Tech Insight
    Encrypting your email communication will provide an additional layer of protection which only allows authorized users to read the email.

    Implementing email encryption

    Leverage these protocols and tools to help encrypt your email.

    • The most common email encryption protocols and tools include:
      • Transport Layer Security (TLS): A cryptographic protocol designed to securely deliver data via the internet, which prevents third parties from intercepting and accessing the data.
      • Secure/Multipurpose Internet Mail Extension (S/MIME): A protocol for sending digitally signed and encrypted messages by leveraging public key encryption to provide at-rest and in-transit data protection.
      • Secure Email Gateway: An email security solution that inspects emails for malicious content prior to it reaching the corporate system. The solution is positioned between the public internet and corporate email servers. An email gateway solution would be provided by a third-party vendor and can be implemented on-premises, through the cloud, or hybrid.
    • Email encryption policies can also be implemented to ensure processes are in place when sending sensitive information through emails.
    • Email encryption ensures end-to-end privacy for your email and is especially important when the email requires strict content privacy.

    Email authentication

    Three authentication controls your organization should leverage to stay secure.

    • Along with content encryption, it’s important to authenticate both the sender and recipient of an email to ensure that only legitimate users are able to send and receive it.
    • Implementing email authentication techniques prevents unsolicited email (e.g. spam) from entering your mailbox.
    • This also prevents unauthorized users from sending email on your organization’s behalf.
    • Having these standards in place would safeguard your organization from spam, spoofing, and phishing attacks.
    • The three authentication controls include:
      • Sender Policy Framework (SPF): Email validation control that verifies that the incoming email is from an authorized list of IP addresses provided by the sender’s domain administrator.
      • DomainKeys Identified Mail (DKIM): Enables recipients to verify that an email from a specific domain was authorized by the domain’s owner. This is conducted through cryptographic authentication by adding a digital signature to the message headers of outbound emails.
      • Domain Message Authentication Reporting & Conformance (DMARC): Provides domain-level protection of email channel by publishing DMARC records in the organization’s domain name system (DNS) and creates policies which prompts actions to take if an email fails authentication.

    Although these authentication controls are available for organizations to leverage, the adoption rate remains low. 73% of survey respondents indicated they didn’t deploy email authentication controls within their organization.

    Source: Mimecast, 2023.

    Email authentication controls

    All three authentication controls should be implemented to effectively secure your organization’s email. They ensure the emails you send and receive are securely authorized and legitimate.

    SPF DKIM DMARC

    Creating an SPF record identifies which IP addresses are allowed to send emails from your domain. Steps to implement SPF include the following:

    1. Create an SPF record by identifying the IP addresses that are authorized to send emails.
    2. Publish your SPF record into your DNS by creating a TXT record on your domain.

    Implementing DKIM helps prevent attackers from sending emails that pretend to come from your domain. Steps to implement DKIM include the following:

    1. Identify and enable domains you wish to configure DKIM to create DKIM keys.
    2. Copy the canonical names (CNAMEs) that are provided.
    3. Publish the CNAME records to your DNS service provider.

    Setting up DMARC ensures emails are validated and defines actions to take if an email fails authentication. These include:

    • None: Message is delivered to recipient and a DMARC report is sent to domain owner.
    • Quarantine: Message moved to quarantine folder and recipient is notified.
    • Reject: Message is not delivered to the recipient.
    • Steps to implement DMARC include:
    1. Create a DMARC record by including your organization’s email domain and IP addresses.
    2. Form a DMARC TXT record for your domain to include policies and publish it to your DNS.

    For more information:

    Data classification

    Ensure sensitive data is securely processed, analyzed, and stored.

    • Besides authenticating the legitimacy of an email and its traffic to the recipient, it’s important to have procedures in place to protect the contents of an email.
    • Data classification is found not only in databases and spreadsheets, but also in the email messages being communicated. Examples of data most commonly included in emails:
      • Personal identifiable information (PII): social security number, financial account number, passcodes/passwords
    • Applying data classification to your email can help identify the sensitivity of the information it contains. This ensures any critical data within an email message is securely processed and protected against unauthorized use, theft, and loss.
    • Emails can be classified based on various sensitivity levels. such as:
      • Top secret, public, confidential, internal

    Discover and Classify Your Data

    Leverage this Info-Tech blueprint for guidelines on implementing a data classification program for your organization.

    Info-Tech Insight
    Having tools and technologies in place to ensure that data is classified and backed up will enable better storage, analysis, and processing of the email.

    Data loss prevention (DLP)

    Protect your data from being lost/stolen.

    • Protecting an email’s contents through data classification is only one approach for improving email security. Having a data loss prevention solution would further increase security by minimizing the threat of sensitive information leaving your organization’s email network.
    • Examples of tools embedded in DLP solutions that help monitor an organization's email communication:
      • Monitoring data sent and received from emails: This ensures the data within an email communication is protected with the necessary encryption based on its sensitivity.
      • Detecting suspicious email activity: This includes analyzing users’ email behavior regarding email attachments and identifying irregular behaviors.
      • Flagging or blocking email activities which may lead to data loss: This prevents highly sensitive data from being communicated via email and reduces the risk of information being intercepted.
    • The types of DLP technologies that can be leveraged include:
      • Rule-based: Data that has been tagged by admins as sensitive can be blocklisted, which would flag and/or block data from being sent via email.
      • Machine learning: Data on users’ email behavior is collected, processed, and trained to understand the employee’s normal email behavior and detect/flag suspicious activities.
    • Implementing DLP solutions would complement your data classification techniques by ensuring proper measures are in place to secure your organization’s assets through policies, technology, and tools.

    48% of employees have accidently attached the wrong file to an email.

    39% of respondents have accidently sent emails that contained security information such as passwords and passcodes.

    Source: Tessian, 2021.

    User awareness & training

    A strong security awareness & training program is an important element of strengthening your email security.

    • Having all these tools and techniques in place to improve your email security will not be effective unless you also improve your employees’ awareness.
    • Employees should participate in email security training, especially since the majority utilize this channel of communication for day-to-day operations.
    • User awareness and training should go beyond phishing campaigns and should highlight the various types of email-based threats, the characteristics of these threats, and what procedures they can follow to minimize these threats.
    • 95% of data breaches are caused by human error. It can take nine months to discover and contain them, and they are expected to cost $8 trillion this year (Mimecast, 2023).
    • Investments in employee awareness and training would mitigate these risks by ensuring employees recognize and report suspicious emails, remain mindful of what type of data to share via email, and improve their overall understanding of the importance of email security.

    Develop a Security Awareness and Training Program That Empowers End Users

    Leverage this Info-Tech blueprint for assistance on creating various user training materials and empower your employees to become a main line of defense for your organization.

    64% of organizations conduct formal training sessions (in-person or computer-based).

    74% of organizations only focus on providing phishing-based training.

    Source: Proofpoint, 2021.

    Examples of email-based threats

    Phishing
    Email sent by threat actors designed to manipulate end user into providing sensitive information by posing as a trustworthy source

    Business Email Compromise
    Attackers trick a user into sending money or providing confidential information

    Spam
    Users receive unsolicited email, usually in bulk, some of which contains malware

    Spear Phishing
    A type of phishing attack where the email is sent to specific and targeted emails within the organization

    Whaling
    A type of phishing attack similar to spear phishing, but targeting senior executives within the organization

    Password/Email Exposure
    Employees use organizational email accounts and passwords to sign up for social media, leaving them susceptible to email and/or password exposure in a social media breach

    Email policies

    Having policies in place will enable these controls to be implemented.

    Developing security policies that are reasonable, auditable, enforceable, and measurable ensures proper procedures are followed and necessary measures are implemented to protect the organization. Policies relating to email security can be categorized into two groups:

    • User policy: Policies employees must adhere to when using their corporate email. Examples:
      • User acceptance of technology: Acknowledgment of legitimate and restrictive actions when using corporate email
      • Security awareness and training: Acknowledging completion of email security training
    • Administrator-set policy: Policies that are implemented by IT and/or security admins. Examples:
      • Email backup: Policy on how long emails should be archived and processes for disposing of them
      • Log retention: Policy on how to retain, process, and analyze logs created from email servers
      • Throttling: Policies that limit the number of emails sent by a sender and the number of recipients per email and per day depending on the employee’s grouping

    Develop and Deploy Security Policies

    Leverage this Info-Tech blueprint for assistance on developing and deploying actionable policies and creating an overall policy management lifecycle to keep your policies current, effective, and compliant.

    Info-Tech Insight
    Policies ensure acceptable standards are in place to protect the organization’s assets, including the creation, attachment, sending, and receiving of emails.

    Email security technologies & tools (SoftwareReviews)

    SoftwareReviews, a division of Info-Tech Research Group, provides enterprise software reviews to help organizations make more efficient decisions during the software selection process. Reviews are provided by authenticated IT professionals who have leveraged the software and provide unbiased insights on different vendors and their products.

    Learn from the collective knowledge of real IT professionals.

    • Know the products and features available.
    • Explore modules and detailed feature-level data.
    • Quickly understand the market.

    Evaluate market leaders through vendor rankings and awards.

    • Convince stakeholders with professional reports.
    • Avoid pitfalls with unfiltered data from real users.
    • Choose software with confidence.

    Cut through misleading marketing material.

    • Negotiate contracts based on data.
    • Know what to expect before you sign.
    • Effectively manage the vendor.

    Email security technologies & tools

    Leverage these tools for an enhanced email security solution.

    Email Security Checklist

    Follow these guidelines to ensure you are implementing best practices for securing your organization’s emails.

    • The Email Security Checklist is a tool to assess the current and future state of your organization’s email security and provides a holistic understanding on monitoring your progress within each category and associated controls.
    • The status column allows you to select the feature’s current implementation status, which includes the following options:
      • Enabled: The feature is deployed within the organization’s network.
      • Implemented: The feature is implemented within the organization’s network, but not yet deployed.
      • Not implemented: The feature has not been enabled or implemented.
    • Comments can be added for each feature to provide details such as indicating the progress on enabling/implementing a feature and why certain features are not yet implemented.

    Email Security Checklist

    Download the Email Security Checklist tool

    Related Info-Tech Research

    Discover and Classify Your Data
    Leverage this Info-Tech blueprint for guidelines on implementing a data classification program for your organization.

    Develop a Security Awareness and Training Program That Empowers End Users
    Leverage this Info-Tech blueprint for assistance on creating various user training materials and empower your employees to become a main line of defense for your organization.

    Develop and Deploy Security Policies
    Leverage this Info-Tech blueprint for assistance on developing and deploying actionable policies and creating an overall policy management lifecycle to keep your policies current, effective, and compliant.

    Bibliography

    “10 Best Practices for Email Security in 2022.” TitanFile, 22 Sept. 2022. Web.

    “2021 State of the Phish.” Proofpoint, 2021. Web.

    Ahmad, Summra. “11 Email Security Best Practices You Shouldn't Miss (2023).” Mailmunch, 9 Mar. 2023. Web.

    “Blumira's State of Detection and Response.” Blumira, 18 Jan. 2023. Web.

    Clay, Jon. “Email Security Best Practices for Phishing Prevention.” Trend Micro, 17 Nov. 2022. Web.

    Crane, Casey. “6 Email Security Best Practices to Keep Your Business Safe in 2019.” Hashed Out by The SSL Store™, 7 Aug. 2019. Web.

    Hateb, Seif. “Basic Email Security Guide.” Twilio Blog, Twilio, 5 Dec. 2022. Web.

    “How DMARC Advances Email Security.” CIS, 9 July 2021. Web.

    Pal, Suryanarayan. “10 Email Security Best Practices You Should Know in 2023.” Mailmodo, 9 Feb. 2023. Web.

    Pitchkites, Max. “Email Security: A Guide to Keeping Your Inbox Safe in 2023.” Cloudwards, 9 Dec. 2022. Web.

    Rudra, Ahona. “Corporate Email Security Checklist.” PowerDMARC, 4 July 2022. Web.

    “Sender Policy Framework.” Mimecast, n.d. Web.

    Shea, Sharon, and Peter Loshin. “Top 15 Email Security Best Practices for 2023: TechTarget.” TechTarget, 14 Dec. 2022. Web.

    “The Email Security Checklist: Upguard.” UpGuard, 16 Feb. 2022. Web.

    “The State of Email Security 2023.” Mimecast, 2023. Web.

    Wetherald, Harry. “New Product - Stop Employees Emailing the Wrong Attachments.” Tessian, 16 Sept. 2021. Web.

    “What Is DMARC? - Record, Verification & More: Proofpoint Us.” Proofpoint, 9 Mar. 2023. Web.

    “What Is Email Security? - Defining Security of Email: Proofpoint Us.” Proofpoint, 3 Mar.2023. Web.

    Wilton, Laird. “How to Secure Email in Your Business with an Email Security Policy.” Carbide, 31 Jan. 2022. Web.

    Master Organizational Change Management Practices

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    • Organizational change management (OCM) is often an Achilles’ heel for IT departments and business units, putting projects and programs at risk – especially large, complex, transformational projects.
    • When projects that depend heavily on users and stakeholders adopting new tools, or learning new processes or skills, get executed without an effective OCM plan, the likelihood that they will fail to achieve their intended outcomes increases exponentially.
    • The root of the problem often comes down to a question of accountability: who in the organization is accountable for change management success? In the absence of any other clearly identifiable OCM leader, the PMO – as the organizational entity that is responsible for facilitating successful project outcomes – needs to step up and embrace this accountability.
    • As PMO leader, you need to hone an OCM strategy and toolkit that will help ensure not only that projects are completed but also that benefits are realized.

    Our Advice

    Critical Insight

    • The root of poor stakeholder adoption on change initiatives is twofold:
      • Project planning tends to fixate on technology and neglects the behavioral and cultural factors that inhibit user adoption;
      • Accountabilities for managing change and helping to realize the intended business outcomes post-project are not properly defined in advance.
    • Persuading people to change requires a “soft,” empathetic approach to keep them motivated and engaged. But don’t mistake “soft” for easy. Managing the people part of change is amongst the toughest work there is, and it requires a comfort and competency with uncertainty, ambiguity, and conflict.
    • Transformation and change are increasingly becoming the new normal. While this normality may help make people more open to change in general, specific changes still need to be planned, communicated, and managed. Agility and continuous improvement are good, but can degenerate into volatility if change isn’t managed properly.

    Impact and Result

    • Plan for human nature. To ensure project success and maximize benefits, plan and facilitate the non-technical aspects of organizational change by addressing the emotional, behavioral, and cultural factors that foster stakeholder resistance and inhibit user adoption.
    • Make change management as ubiquitous as change itself. Foster a project culture that is proactive about OCM. Create a process where OCM considerations are factored in as early as project ideation and where change is actively managed throughout the project lifecycle, including after the project has closed.
    • Equip project leaders with the right tools to foster adoption. Effective OCM requires an actionable toolkit that will help plant the seeds for organizational change. With the right tools and templates, the PMO can function as the hub for change, helping the business units and project teams to consistently achieve project and post-project success.

    Master Organizational Change Management Practices Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out how implementing an OCM strategy through the PMO can improve project outcomes and increase benefits realization.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Prepare the PMO for change leadership

    Assess the organization’s readiness for change and evaluate the PMO’s OCM capabilities.

    • Drive Organizational Change from the PMO – Phase 1: Prepare the PMO for Change Leadership
    • Organizational Change Management Capabilities Assessment
    • Project Level Assessment Tool

    2. Plant the seeds for change during project planning and initiation

    Build an organic desire for change throughout the organization by developing a sponsorship action plan through the PMO and taking a proactive approach to change impacts.

    • Drive Organizational Change from the PMO – Phase 2: Plant the Seeds for Change During Project Planning and Initiation
    • Organizational Change Management Impact Analysis Tool

    3. Facilitate change adoption throughout the organization

    Ensure stakeholders are engaged and ready for change by developing effective communication, transition, and training plans.

    • Drive Organizational Change from the PMO – Phase 3: Facilitate Change Adoption Throughout the Organization
    • Stakeholder Engagement Workbook
    • Transition Plan Template
    • Transition Team Communications Template

    4. Establish a post-project benefits attainment process

    Determine accountabilities and establish a process for tracking business outcomes after the project team has packed up and moved onto the next project.

    • Drive Organizational Change from the PMO – Phase 4: Establish a Post-Project Benefits Attainment Process
    • Portfolio Benefits Tracking Tool

    5. Solidify the PMO’s role as change leader

    Institute an Organizational Change Management Playbook through the PMO that covers tools, processes, and tactics that will scale all of the organization’s project efforts.

    • Drive Organizational Change from the PMO – Phase 5: Solidify the PMO's Role as Change Leader
    • Organizational Change Management Playbook
    [infographic]

    Workshop: Master Organizational Change Management Practices

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Assess OCM Capabilities

    The Purpose

    Assess the organization’s readiness for change and evaluate the PMO’s OCM capabilities.

    Estimate the relative difficulty and effort required for managing organizational change through a specific project.

    Create a rough but concrete timeline that aligns organizational change management activities with project scope.

    Key Benefits Achieved

    A better understanding of the cultural appetite for change and of where the PMO needs to focus its efforts to improve OCM capabilities.

    A project plan that includes disciplined organizational change management from start to finish.

    Activities

    1.1 Assess the organization’s current readiness for change.

    1.2 Perform a change management SWOT analysis to assess the PMO’s capabilities.

    1.3 Define OCM success metrics.

    1.4 Establish and map out a core OCM project to pilot through the workshop.

    Outputs

    Organizational Change Management Capabilities Assessment

    A diagnosis of the PMO’s strengths and weaknesses around change management, as well as the opportunities and threats associated with driving an OCM strategy through the PMO

    Criteria for implementation success

    Project Level Assessment

    2 Analyze Change Impacts

    The Purpose

    Analyze the impact of the change across various dimensions of the business.

    Develop a strategy to manage change impacts to best ensure stakeholder adoption.

    Key Benefits Achieved

    Improved planning for both your project management and organizational change management efforts.

    A more empathetic understanding of how the change will be received in order to rightsize the PMO’s OCM effort and maximize adoption.

    Activities

    2.1 Develop a sponsorship action plan through the PMO.

    2.2 Determine the relevant considerations for analyzing the change impacts of a project.

    2.3 Analyze the depth of each impact for each stakeholder group.

    2.4 Establish a game plan to manage individual change impacts.

    2.5 Document the risk assumptions and opportunities stemming from the impact analysis.

    Outputs

    Sponsorship Action Plan

    Organizational Change Management Capabilities Assessment

    Risk and Opportunity Assessment

    3 Establish Collaborative Roles and Develop an Engagement Plan

    The Purpose

    Define a clear and compelling vision for change.

    Define roles and responsibilities of the core project team for OCM.

    Identify potential types and sources of resistance and enthusiasm.

    Create a stakeholder map that visualizes relative influence and interest of stakeholders.

    Develop an engagement plan for cultivating support for change while eliciting requirements.

    Key Benefits Achieved

    Begin to communicate a compelling vision for change.

    Delegate and divide work on elements of the transition plan among the project team and support staff.

    Begin developing a communications plan that appeals to unique needs and attitudes of different stakeholders.

    Cultivate support for change while eliciting requirements.

    Activities

    3.1 Involve the right people to drive and facilitate change.

    3.2 Solidify the vision of change to reinforce and sustain leadership and commitment.

    3.3 Proactively identify potential skeptics in order to engage them early and address their concerns.

    3.4 Stay one step ahead of potential saboteurs to prevent them from spreading dissent.

    3.5 Find opportunities to empower enthusiasts to stay motivated and promote change by encouraging others.

    3.6 Formalize the stakeholder analysis to identify change champions and blockers.

    3.7 Formalize the engagement plan to begin cultivating support while eliciting requirements.

    Outputs

    RACI table

    Stakeholder Analysis

    Engagement Plan

    Communications plan requirements

    4 Develop and Execute the Transition Plan

    The Purpose

    Develop a realistic, effective, and adaptable transition plan, including:Clarity around leadership and vision.Well-defined plans for targeting unique groups with specific messages.Resistance and contingency plans.Templates for gathering feedback and evaluating success.

    Clarity around leadership and vision.

    Well-defined plans for targeting unique groups with specific messages.

    Resistance and contingency plans.

    Templates for gathering feedback and evaluating success.

    Key Benefits Achieved

    Execute the transition in coordination with the timeline and structure of the core project.

    Communicate the action plan and vision for change.

    Target specific stakeholder and user groups with unique messages.

    Deal with risks, resistance, and contingencies.

    Evaluate success through feedback and metrics.

    Activities

    4.1 Sustain changes by adapting people, processes, and technologies to accept the transition.

    4.2 Decide which action to take on enablers and blockers.

    4.3 Start developing the training plan early to ensure training is properly timed and communicated.

    4.4 Sketch a communications timeline based on a classic change curve to accommodate natural resistance.

    4.5 Define plans to deal with resistance to change, objections, and fatigue.

    4.6 Consolidate and refine communication plan requirements for each stakeholder and group.

    4.7 Build the communications delivery plan.

    4.8 Define the feedback and evaluation process to ensure the project achieves its objectives.

    4.9 Formalize the transition plan.

    Outputs

    Training Plan

    Resistance Plan

    Communications Plan

    Transition Plan

    5 Institute an OCM Playbook through the PMO

    The Purpose

    Establish post-project benefits tracking timeline and commitment plans.

    Institute a playbook for managing organizational change, including:

    Key Benefits Achieved

    A process for ensuring the intended business outcomes are tracked and monitored after the project is completed.

    Repeat and scale best practices around organizational change to future PMO projects.

    Continue to build your capabilities around managing organizational change.

    Increase the effectiveness and value of organizational change management.

    Activities

    5.1 Review lessons learned to improve organizational change management as a core PM discipline.

    5.2 Monitor capacity for change.

    5.3 Define roles and responsibilities.

    5.4 Formalize and communicate the organizational change management playbook.

    5.5 Regularly reassess the value and success of organizational change management.

    Outputs

    Lessons learned

    Organizational Change Capability Assessment

    Organizational Change Management Playbook

    Further reading

    Master Organizational Change Management Practices

    PMOs, if you don't know who is responsible for org change, it's you.

    Analyst Perspective

    Don’t leave change up to chance.

    "Organizational change management has been a huge weakness for IT departments and business units, putting projects and programs at risk – especially large, complex, transformational projects.

    During workshops with clients, I find that the root of this problem is twofold: project planning tends to fixate on technology and neglects the behavioral and cultural factors that inhibit user adoption; further, accountabilities for managing change and helping to realize the intended business outcomes post-project are not properly defined.

    It makes sense for the PMO to be the org-change leader. In project ecosystems where no one seems willing to seize this opportunity, the PMO can take action and realize the benefits and accolades that will come from coordinating and consistently driving successful project outcomes."

    Matt Burton,

    Senior Manager, Project Portfolio Management

    Info-Tech Research Group

    Our understanding of the problem

    This Research is Designed For:

    • PMO Directors who need to improve user adoption rates and maximize benefits on project and program activity.
    • CIOs who are accountable for IT’s project spend and need to ensure an appropriate ROI on project investments.

    This Research Will Help You:

    • Define change management roles and accountabilities among project stakeholders.
    • Prepare end users for change impacts in order to improve adoption rates.
    • Ensure that the intended business outcomes of projects are more effectively realized.
    • Develop an organizational change management toolkit and best practices playbook.

    This Research Will Also Assist:

    • Project managers and change managers who need to plan and execute changes affecting people and processes.
    • Project sponsors who want to improve benefits attainment.
    • Business analysts who need to analyze the impact of change.

    This Research Will Help Them:

    • Develop communications and training plans tailored to specific audiences.
      • Identify strategies to manage cultural and behavioral change.
    • Maximize project benefits by ensuring changes are adopted.
    • Capitalize upon opportunities and mitigate risks.

    Drive organizational change from the PMO

    Situation

    • As project management office (PMO) leader, you oversee a portfolio of projects that depend heavily on users and stakeholders adopting new tools, complying with new policies, following new processes, and learning new skills.
    • You need to facilitate the organizational change resulting from these projects, ensuring that the intended business outcomes are realized.

    Complication

    • While IT takes accountability to deliver the change, accountability for the business outcomes is opaque with little or no allocated resourcing.
    • Project management practices focus more on the timely implementation of projects than on the achievement of the desired outcomes thereafter or on the behavioral and cultural factors that inhibit change from taking hold in the long term.

    Resolution

    • Plan for human nature. To ensure project success and maximize benefits, plan and facilitate the non-technical aspects of organizational change by addressing the emotional, behavioral, and cultural factors that foster stakeholder resistance and inhibit user adoption.
    • Make change management as ubiquitous as change itself. Foster a project culture that is proactive about OCM. Create a process where OCM considerations are factored in as early as project ideation and change is actively managed throughout the project lifecycle, including after the project has closed.
    • Equip project leaders with the right tools to foster adoption. Effective OCM requires an actionable toolkit that will help plant the seeds for organizational change. With the right tools and templates, the PMO can function as a hub for change, helping business units and project teams to consistently achieve project and post-project success.
    Info-Tech Insight

    Make your PMO the change leader it’s already expected to be. Unless accountabilities for organizational change management (OCM) have been otherwise explicitly defined, you should accept that, to the rest of the organization – including its chief officers – the PMO is already assumed to be the change leader.

    Don’t shy away from or neglect this role. It’s not just the business outcomes of the organization’s projects that will benefit; the long-term sustainability of the PMO itself will be significantly strengthened by making OCM a core competency.

    Completed projects aren’t necessarily successful projects

    The constraints that drive project management (time, scope, and budget) are insufficient for driving the overall success of project efforts.

    For instance, a project may come in on time, on budget, and in scope, but

    • …if users and stakeholders fail to adopt…
    • …and the intended benefits are not achieved…

    …then that “successful project” represents a massive waste of the organization’s time and resources.

    A supplement to project management is needed to ensure that the intended value is realized.

    Mission (Not) Accomplished

    50% Fifty percent of respondents in a KPMG survey indicated that projects fail to achieve what they originally intended. (Source: NZ Project management survey)

    56% Only fifty-six percent of strategic projects meet their original business goals. (Source: PMI)

    70% Lack of user adoption is the main cause for seventy percent of failed projects. (Source: Collins, 2013)

    Improve project outcomes with organizational change management

    Make “completed” synonymous with “successfully completed” by implementing an organizational change management strategy through the PMO.

    Organizational change management is the practice through which the PMO can improve user adoption rates and maximize project benefits.

    Why OCM effectiveness correlates to project success:

    • IT projects are justified because they will make money, save money, or make people happier.
    • Project benefits can only be realized when changes are successfully adopted or accommodated by the organization.

    Without OCM, IT might finish the project but fail to realize the intended outcomes.

    In the long term, a lack of OCM could erode IT’s ability to work with the business.

    The image shows a bar graph, titled Effective change management correlates with project success, with the X-axis labelled Project Success (Percent of respondents that met or exceeded project objectives), and the Y-axis labelled OCM-Effectiveness, with an arrow pointing upwards. The graph shows that with higher OCM-Effectiveness, Project Success is also higher. The source is given as Prosci’s 2014 Best Practices in Change Management benchmarking report.

    What is organizational change management?

    OCM is a framework for managing the introduction of new business processes and technologies to ensure stakeholder adoption.

    OCM involves tools, templates, and processes that are intended to help project leaders analyze the impacts of a change during the planning phase, engage stakeholders throughout the project lifecycle, as well as train and transition users towards the new technologies and processes being implemented.

    OCM is a separate body of knowledge, but as a practice it is inseparable from both project management or business analysis.

    WHEN IS OCM NEEDED?

    Anytime you are starting a project or program that will depend on users and stakeholders to give up their old way of doing things, change will force people to become novices again, leading to lost productivity and added stress.

    CM can help improve project outcomes on any project where you need people to adopt new tools and procedures, comply with new policies, learn new skills and behaviors, or understand and support new processes.

    "What is the goal of change management? Getting people to adopt a new way of doing business." – BA, Natural Resources Company

    The benefits of OCM range from more effective project execution to improved benefits attainment

    82% of CEOs identify organizational change management as a priority. (D&B Consulting) But Only 18% of organizations characterize themselves as “Highly Effective” at OCM. (PMI)

    On average, 95% percent of projects with excellent OCM meet or exceed their objectives. (Prosci) VS For projects with poor OCM, the number of projects that meet objectives drops to 15%. (Prosci)

    82% of projects with excellent OCM practices are completed on budget. (Prosci) VS For projects with poor OCM, the number of projects that stay on budget drops to 51%. (Prosci)

    71% of projects with excellent OCM practices stay on schedule. (Prosci) VS For projects with poor OCM practices, only 16% stay on schedule. (Prosci)

    While critical to project success, OCM remains one of IT’s biggest weaknesses and process improvement gaps

    IT Processes Ranked by Effectiveness:

    1. Risk Management
    2. Knowledge Management
    3. Release Management
    4. Innovation
    5. IT Governance
    6. Enterprise Architecture
    7. Quality Management
    8. Data Architecture
    9. Application Development Quality
    10. Data Quality
    11. Portfolio Management
    12. Configuration Management
    13. Application Portfolio Management
    14. Business Process Controls Internal Audit
    15. Organizational Change Management
    16. Application Development Throughput
    17. Business Intelligence Reporting
    18. Performance Measurement
    19. Manage Service Catalog

    IT Processes Ranked by Importance:

    1. Enterprise Application Selection & Implementation
    2. Organizational Change Management
    3. Data Architecture
    4. Quality Management
    5. Enterprise Architecture
    6. Business Intelligence Reporting
    7. Release Management
    8. Portfolio Management
    9. Application Maintenance
    10. Asset Management
    11. Vendor Management
    12. Application Portfolio Management
    13. Innovation
    14. Business Process Controls Internal Audit
    15. Configuration Management
    16. Performance Measurement
    17. Application Development Quality
    18. Application Development Throughput
    19. Manage Service Catalog

    Based on 3,884 responses to Info-Tech’s Management and Governance Diagnostic, June 2016

    There’s no getting around it: change is hard

    While the importance of change management is widely recognized across organizations, the statistics around change remain dismal.

    Indeed, it’s an understatement to say that change is difficult.

    People are generally – in the near-term at least – resistant to change, especially large, transformational changes that will impact the day-to-day way of doing things, or that involve changing personal values, social norms, and other deep-seated assumptions.

    "There is nothing more difficult to take in hand, more perilous to conduct, or more uncertain in its success, than to take the lead in the introduction of a new order of things." – Niccolo Machiavelli

    70% - Change failure rates are extremely high. It is estimated that up to seventy percent of all change initiatives fail – a figure that has held steady since the 1990s. (McKinsey & Company)

    25% - In a recent survey of 276 large and midsize organizations, only twenty-five percent of respondents felt that the gains from projects were sustained over time. (Towers Watson)

    22% - While eighty-seven percent of survey respondents trained their managers to “manage change,” only 22% felt the training was truly effective. (Towers Watson)

    While change is inherently difficult, the biggest obstacle to OCM success is a lack of accountability

    Who is accountable for change success? …anyone?...

    To its peril, OCM commonly falls into a grey area, somewhere in between project management and portfolio management, and somewhere in between being a concern of IT and a concern of the business.

    While OCM is a separate discipline from project management, it is commonly thought that OCM is something that project managers and project teams do. While in some cases this might be true, it is far from a universal truth.

    The end result: without a centralized approach, accountabilities for key OCM tasks are opaque at best – and the ball for these tasks is, more often than not, dropped altogether.

    29% - Twenty-nine percent of change initiatives are launched without any formal OCM plan whatsoever.

    "That’s 29 percent of leaders with blind faith in the power of prayer to Saint Jude, the patron saint of desperate cases and lost causes." – Torben Rick

    Bring accountability to org-change by facilitating the winds of change through the PMO

    Lasting organizational change requires a leader. Make it the PMO.

    #1 Organizational resistance to change is cited as the #1 challenge to project success that PMOs face. (Source: PM Solutions)

    90% Companies with mature PMOs that effectively manage change meet expectations 90% of the time. (Source: Jacobs-Long)

    Why the PMO?

    A centralized approach to OCM is most effective, and the PMO is already a centralized project office and is already accountable for project outcomes.

    What’s more, in organizations where accountabilities for OCM are not explicitly defined, the PMO will likely already be assumed to be the default change leader by the wider organization.

    It makes sense for the PMO to accept this accountability – in the short term at least – and claim the benefits that will come from coordinating and consistently driving successful project outcomes.

    In the long term, OCM leadership will help the PMO to become a strategic partner with the executive layer and the business side.

    Short-term gains made by the PMO can be used to spark dialogues with those who authorize project spending and have the implicit fiduciary obligation to drive project benefits.

    Ultimately, it’s their job to explicitly transfer that obligation, along with the commensurate resourcing and authority for OCM activities.

    More than a value-added service, OCM competencies will soon determine the success of the PMO itself

    Given the increasingly dynamic nature of market conditions, the need for PMOs to provide change leadership on projects large and small is becoming a necessity.

    "With organizations demanding increasing value, PMOs will need to focus more and more on strategy, innovation, agility, and stakeholder engagement. And, in particular, developing expertise in organizational change management will be essential to their success." – PM Solutions, 2014

    28% PMOs that are highly agile and able to respond quickly to changing conditions are 28% more likely to successfully complete strategic initiatives (69% vs. 41%). (PMI)

    In other words, without heightened competencies around org-change, the PMO of tomorrow will surely sink like a stone in the face of increasingly unstable external factors and accelerated project demands.

    Use Info-Tech’s road-tested OCM toolkit to transform your PMO into a hub of change management leadership

    With the advice and tools in Info-Tech’s Drive Organizational Change from the PMO blueprint, the PMO can provide the right OCM expertise at each phase of a project.

    The graphic has an image of a windmill at centre, with PMO written directly below it. Several areas of expertise are listed in boxes emerging out of the PMO, which line up with project phases as follows (project phase listed first, then area of expertise): Initiation - Impact Assessment; Planning - Stakeholder Engagement; Execution - Transition Planning; Monitoring & Controlling - Communications Execution; Closing - Evaluation & Monitoring.

    Info-Tech’s approach to OCM is a practical/tactical adaptation of several successful models

    Business strategy-oriented OCM models such as John Kotter’s 8-Step model assume the change agent is in a position of senior leadership, able to shape corporate vision, culture, and values.

    • PMO leaders can work with business leaders, but ultimately can’t decide where to take the organization.
    • Work with business leaders to ensure IT-enabled change helps reinforce the organization’s target vision and culture.

    General-purpose OCM frameworks such as ACMP’s Standard for Change Management, CMI’s CMBoK, and Prosci’s ADKAR model are very comprehensive and need to be configured to PMO-specific initiatives.

    • Tailoring a comprehensive, general-purpose framework to PMO-enabled change requires familiarity and experience.

    References and Further Reading

    Info-Tech’s organizational change management model adapts the best practices from a wide range of proven models and distills it into a step-by-step process that can be applied to any IT-enabled project.

    Info-Tech’s OCM research is COBIT aligned and a cornerstone in our IT Management & Governance Framework

    COBIT Section COBIT Management Practice Related Blueprint Steps
    BAI05.01 Establish the desire to change. 1.1 / 2.1 / 2.2
    BAI05.02 Form an effective implementation team. 1.2
    BAI05.03 Communicate the desired vision. 2.1 / 3.2
    BAI05.03 Empower role players and identify short-term wins. 3.2 / 3.3
    BAI05.05 Enable operation and use. 3.1
    BAI05.06 Embed new approaches. 4.1 / 5.1
    BAI05.07 Sustain changes. 5.1

    COBIT 5 is the leading framework for the governance and management of enterprise IT.

    Screenshot of Info-Tech’s IT Management & Governance Framework.

    The image is a screenshot of Info-Tech's IT Management & Governance Framework (linked above). There is an arrow emerging from the screenshot, which offers a zoomed-in view of one of the sections of the framework, which reads BAI05 Organizational Change Management.

    Consider Info-Tech’s additional key observations

    Human behavior is largely a blind spot during the planning phase.

    In IT especially, project planning tends to fixate on technology and underestimate the behavioral and cultural factors that inhibit user adoption. Whether change is project-specific or continuous, it’s more important to instill the desire to change than to apply specific tools and techniques. Accountability for instilling this desire should start with the project sponsor, with direct support from the PMO.

    Don’t mistake change management for a “soft” skill.

    Persuading people to change requires a “soft,” empathetic approach to keep them motivated and engaged. But don’t mistake “soft” for easy. Managing the people part of change is amongst the toughest work there is, and it requires a comfort and competency with uncertainty, ambiguity, and conflict. If a change initiative is going to be successful (especially a large, transformational change), this tough work needs to be done – and the more impactful the change, the earlier it is done, the better.

    In “continuous change” environments, change still needs to be managed.

    Transformation and change are increasingly becoming the new normal. While this normality may help make people more open to change in general, specific changes still need to be planned, communicated, and managed. Agility and continuous improvement are good, but can degenerate into volatility if change isn’t managed properly. People will perceive change to be volatile and undesirable if their expectations aren’t managed through communications and engagement planning.

    Info-Tech’s centralized approach to OCM is cost effective, with a palpable impact on project ROI

    Info-Tech’s Drive Organizational Change from the PMO blueprint can be implemented quickly and can usually be done with the PMO’s own authority, without the need for additional or dedicated change resources.

    Implementation Timeline

    • Info-Tech’s easy-to-navigate OCM tools can be employed right away, when your project is already in progress.
    • A full-scale implementation of a PMO-driven OCM program can be accomplished in 3–4 weeks.

    Implementation Personnel

    • Primary: the PMO director (should budget 10%–15% of her/his project capacity for OCM activities).
    • Secondary: other PMO staff (e.g. project managers, business analysts, etc.).

    OCM Implementation Costs

    15% - The average costs for effective OCM are 10%–15% of the overall project budget. (AMR Research)

    Average OCM Return-on-Investment

    200% - Small projects with excellent OCM practices report a 200% return-on-investment. (Change First)

    650% - Large projects with excellent OCM practices report a 650% return-on-investment. (Change First)

    Company saves 2–4 weeks of time and $10,000 in ERP implementation through responsible OCM

    CASE STUDY

    Industry Manufacturing

    Source Info-Tech Client

    Situation

    A medium-sized manufacturing company with offices all over the world was going through a consolidation of processes and data by implementing a corporate-wide ERP system to replace the fragmented systems that were previously in place. The goal was to have consistency in process, expectations, and quality, as well as improve efficiency in interdepartmental processes.

    Up to this point, every subsidiary was using their own system to track data and sharing information was complicated and slow. It was causing key business opportunities to be compromised or even lost.

    Complication

    The organization was not very good in closing out projects. Initiatives went on for too long, and the original business benefits were usually not realized.

    The primary culprit was recognized as mismanaged organizational change. People weren’t aware early enough, and were often left out of the feedback process.

    Employees often felt like changes were being dictated to them, and they didn’t understand the wider benefits of the changes. This led to an unnecessary number of resistors, adding to the complexity of successfully completing a project.

    Resolution

    Implementing an ERP worldwide was something that the company couldn’t gamble on, so proper organizational change management was a focus.

    A thorough stakeholder analysis was done, and champions were identified for each stakeholder group throughout the organization.

    Involving these champions early gave them the time to work within their groups and to manage expectations. The result was savings of 2–4 weeks of implementation time and $10,000.

    Follow Info-Tech’s blueprint to transform your PMO into a hub for organizational change management

    Prepare the PMO for Change Leadership

    • Assess the organization’s readiness for change.
      • Perform an OCM capabilities assessment.
      • Chart an OCM roadmap for the PMO.
      • Undergo a change management SWOT analysis.
      • Define success criteria.
      • Org. Change Capabilities Assessment
    • Define the structure and scope of the PMO’s pilot OCM initiative.
      • Determine pilot OCM project.
      • Estimate OCM effort.
      • Document high-level project details.
      • Establish a timeline for org-change activities.
      • Assess available resources to support the PMO’s OCM initiative.
      • Project Level Assessment

    Plant the Seeds for Change During Project Planning and Initiation

    • Foster OCM considerations during the ideation phase.
      • Assess leadership support for change
      • Highlight the goals and benefits of the change
      • Refine your change story
      • Define success criteria
      • Develop a sponsorship action plan
      • Transition Team Communications Template
    • Perform an organizational change impact assessment.
      • Perform change impact survey.
      • Assess the depth of impact for the stakeholder group.
      • Determine overall adoptability of the OCM effort.
      • Review risks and opportunities.
      • Org. Change Management Impact Analysis Tool

    Facilitate Change Adoption Throughout the Organization

    • Ensure stakeholders are engaged and ready for change.
      • Involve the right people in change and define roles.
      • Define methods for obtaining stakeholder input.
      • Perform a stakeholder analysis.
      • Stakeholder Engagement Workbook
    • Develop and execute the transition plan.
      • Establish a communications strategy for stakeholder groups.
      • Define the feedback and evaluation process.
      • Assess the full range of support and resistance to change.
      • Develop an objections handling process.
      • Transition Plan Template
    • Establish HR and training plans.
      • Assess training needs. Develop training plan.
      • Training Plan

    Establish a Post-Project Benefits Attainment Process

    • Determine accountabilities for benefits attainment.
      • Conduct a post-implementation review of the pilot OCM project.
      • Assign ownership for realizing benefits after the project is closed.
      • Define a post-project benefits tracking process.
      • Implement a tool to help monitor and track benefits over the long term.
      • Project Benefits Tracking Tool

    Solidify the PMO’s Role as Change Leader

    • Institute an OCM playbook.
      • Review lessons learned to improve OCM as a core discipline of the PMO.
      • Monitor organizational capacity for change.
      • Define roles and responsibilities for OCM oversight.
      • Formalize the Organizational Change Management Playbook.
      • Assess the value and success of your practices relative to OCM effort and project outcomes.
      • Organizational Change Management Playbook

    Info-Tech offers various levels of support to best suit your needs

    DIY Toolkit

    “Our team has already made this critical project a priority, and we have the time and capability, but some guidance along the way would be helpful.”

    Guided Implementation

    “Our team knows that we need to fix a process, but we need assistance to determine where to focus. Some check-ins along the way would help keep us on track.”

    Workshop

    “We need to hit the ground running and get this project kicked off immediately. Our team has the ability to take this over once we get a framework and strategy in place.”

    Consulting

    “Our team does not have the time or the knowledge to take this project on. We need assistance through the entirety of this project.”

    Diagnostics and consistent frameworks used throughout all four options

    Drive Organizational Change from the PMO

    Phase 1 Phase 2 Phase 3 Phase 4 Phase 5
    Best-Practice Toolkit

    1.1 Assess the organization’s readiness for change.

    1.2 Define the structure and scope of the PMO’s pilot OCM initiative.

    2.1 Foster OCM considerations during the ideation phase.

    2.2 Perform an organizational change impact assessment.

    3.1 Ensure stakeholders are engaged and ready for change.

    3.2 Develop and execute the transition plan.

    3.3 Establish HR and training plans.

    4.1 Determine accountabilities for benefits attainment. 5.1 Institute an OCM playbook.
    Guided Implementations
    • Scoping Call.
    • Review the PMO’s and the organization’s change capabilities.
    • Determine an OCM pilot initiative.
    • Define a sponsorship action plan for change initiatives.
    • Undergo a change impact assessment.
    • Perform a stakeholder analysis.
    • Prepare a communications strategy based on stakeholder types.
    • Develop training plans.
    • Establish a post-project benefits tracking process.
    • Implement a tracking tool.
    • Evaluate the effectiveness of OCM practices.
    • Formalize an OCM playbook for the organization’s projects.
    Onsite Workshop

    Module 1:

    Prepare the PMO for change leadership.

    Module 2:

    Plant the seeds for change during planning and initiation.

    Module 3:

    Facilitate change adoption throughout the organization.

    Module 4:

    Establish a post-project benefits attainment process.

    Module 5:

    Solidify the PMO’s role as change leader.

    Phase 1 Results:

    OCM Capabilities Assessment

    Phase 2 Results:

    Change Impact Analysis

    Phase 3 Results:

    Communications and Transition Plans

    Phase 4 Results:

    A benefits tracking process for sponsors

    Phase 5 Results:

    OCM Playbook

    Workshop overview

    Contact your account representative or email Workshops@InfoTech.com for more information.

    Preparation Workshop Day 1 Workshop Day 2 Workshop Day 3 Workshop Day 4
    Activities

    Organize and Plan Workshop

    • Finalize workshop itinerary and scope.
    • Identify workshop participants.
    • Gather strategic documentation.
    • Engage necessary stakeholders.
    • Book interviews.

    Assess OCM Capabilities

    • Assess current organizational change management capabilities.
    • Conduct change management SWOT analysis.
    • Define change management success metrics.
    • Define core pilot OCM project.

    Analyze Impact of the Change

    • Analyse the impact of the change across multiple dimensions and stakeholder groups.
    • Create an impact management plan.
    • Analyze impacts to product with risk and opportunity assessments.

    Develop Engagement & Transition Plans

    • Perform stakeholder analysis to identify change champions and blockers.
    • Document comm./training requirements and delivery plan.
    • Define plans to deal with resistance.
    • Validate and test the transition plan.

    Institute an OCM Playbook

    • Define feedback and evaluation process.
    • Finalize communications, transition, and training plans.
    • Establish benefits tracking timeline and commitment plans.
    • Define roles and responsibilities for ongoing organizational change management.
    Deliverables
    • Workshop Itinerary
    • Workshop Participant List
    • Defined Org Change Mandate
    • Organizational Change Capabilities Assessment
    • SWOT Assessment
    • Value Metrics
    • Project Level Assessment/Project Definition
    • Project Sponsor Action Plan
    • Organizational Change Impact Analysis Tool
    • Risk Assessment
    • Opportunity Assessment
    • Stakeholder Engagement Workbook
    • Communications Plan
    • Training Plan
    • Resistance Plan
    • Transition Team
    • Communications Template
    • Evaluation Plan
    • Post-Project Benefits Tracking Timelines and Accountabilities
    • OCM Playbook

    Phase 1

    Prepare the PMO for Change Leadership

    Phase 1 outline

    Call 1-888-670-8889 or email GuidedImplementations@InfoTech.com for more information.

    Complete these steps on your own, or call us to complete a guided implementation. A guided implementation is a series of 2-3 advisory calls that help you execute each phase of a project. They are included in most advisory memberships.

    Guided Implementation 1: Prepare the PMO for Change Leadership

    Proposed Time to Completion (in weeks): 1 week

    Step 1.1: Assess the organization’s readiness for change

    Start with an analyst kick off call:

    • Scoping call to discuss organizational change challenges and the PMO’s role in managing change.

    Then complete these activities…

    • Perform an assessment survey to define capability levels and chart an OCM roadmap.

    With these tools & templates:

    • Organizational Change Management Capabilities Assessment
    Step 1.2: Define the structure and scope of the PMO’s pilot OCM initiative

    Work with an analyst to:

    • Determine the appropriate OCM initiative to pilot over this series of Guided Implementations from the PMO’s project list.

    Then complete these activities…

    • Rightsize your OCM planning efforts based on project size, timeline, and resource availability.

    With these tools & templates:

    • Project Level Assessment Tool

    Step 1.1: Assess the organization’s readiness for change

    Phase 1 - 1.1

    This step will walk you through the following activities:
    • Perform an OCM capabilities assessment.
    • Chart an OCM roadmap for the PMO.
    • Undergo a change management SWOT analysis.
    • Define success criteria.
    This step involves the following participants:
    • Required: PMO Director
    • Recommended: PMO staff, project management staff, and other project stakeholders
    Outcomes of this step
    • An OCM roadmap for the PMO with specific recommendations.
    • An assessment of strengths, weakness, challenges, and threats in terms of the PMO’s role as organizational change leader.
    • Success metrics for the PMO’s OCM implementation.

    Project leaders who successfully facilitate change are strategic assets in a world of increasing agility and uncertainty

    As transformation and change become the new normal, it’s up to PMOs to provide stability and direction during times of transition and turbulence.

    Continuous change and transition are increasingly common in organizations in 2016.

    A state of constant change can make managing change more difficult in some ways, but easier in others.

    • Inundation with communications and diversity of channels means the traditional “broadcast” approach to communicating change doesn’t work (i.e. you can’t expect every email to get everyone’s attention).
    • People might be more open to change in general, but specific changes still need to be properly planned, communicated, and managed.

    By managing organizational change more effectively, the PMO can build credibility to manage both business and IT projects.

    "The greatest danger in times of turbulence is not the turbulence; it is to act with yesterday’s logic." – Peter Drucker

    In this phase, we will gauge your PMO’s abilities to effectively facilitate change based upon your change management capability levels and your wider organization’s responsiveness to change.

    Evaluate your current capabilities for managing organizational change

    Start off by ensuring that the PMO is sensitive to the particularities of the organization and that it manages change accordingly.

    There are many moving parts involved in successfully realizing an organizational change.

    For instance, even with an effective change toolkit and strong leadership support, you may still fail to achieve project benefits due to such factors as a staff environment resistant to change or poor process discipline.

    Use Info-Tech’s Organizational Change Management Capabilities Assessment to assess your readiness for change across 7 categories:

    • Cultural Readiness
    • Leadership & Sponsorship
    • Organizational Knowledge
    • Change Management Skills
    • Toolkit & Templates
    • Process Discipline
    • KPIs & Metrics

    Download Info-Tech’s Organizational Change Management Capabilities Assessment.

    • The survey can be completed quickly in 5 to 10 minutes; or, if being done as a group activity, it can take up to 60 minutes or more.
    • Based upon your answers, you will get a report of your current change capabilities to help you prioritize your next steps.
    • The tool also provides a customized list of Info-Tech recommendations across the seven categories.

    Perform Info-Tech’s OCM capabilities questionnaire

    1.1.1 Anywhere from 10 to 60 minutes (depending on number of participants)

    • The questionnaire on Tab 2 of the Assessment consists of 21 questions across 7 categories.
    • The survey can be completed individually, by the PMO director or manager, or – even more ideally – by a group of project and business stakeholders.
    • While the questionnaire only takes a few minutes to complete, you may wish to survey a wider swath of business units, especially on such categories as “Cultural Readiness” and “Leadership Support.”

    The image is a screen capture of tab 2 of the Organizational Change Management Capabilities Assessment.

    Use the drop downs to indicate the degree to which you agree or disagree with each of the statements in the survey.

    Info-Tech Insight

    Every organization has some change management capability.

    Even if you find yourself in a fledgling or nascent PMO, with no formal change management tools or processes, you can still leverage other categories of change management effectiveness.

    If you can, build upon people-related assets like “Organizational Knowledge” and “Cultural Readiness” as you start to hone your OCM toolkit and process.

    Review your capability levels and chart an OCM roadmap for your PMO

    Tab 3 of the Assessment tool shows your capabilities graph.

    • The chart visualizes your capability levels across the seven categories of organization change covered in the questionnaire in order to show the areas that your organization is already strong in and the areas where you need to focus your efforts.

    The image is a screen capture of tab 3 of the Organizational Change Management Capabilities Assessment.

    Focus on improving the first capability dimension (from left/front to right/back) that rates below 10.

    Tab 4 of the Assessment tool reveals Info-Tech’s recommendations based upon your survey responses.

    • Use these recommendations to structure your roadmap and bring concrete definitions to your next steps.

    The image is a screen capture of tab 4 of the Organizational Change Management Capabilities Assessment.

    Use the red/yellow/green boxes to focus your efforts.

    The content in the recommendations boxes is based around these categories and the advice therein is designed to help you to, in the near term, bring your capabilities up to the next level.

    Use the steps in this blueprint to help build your capabilities

    Each of Info-Tech’s seven OCM capabilities match up with different steps and phases in this blueprint.

    We recommend that you consume this blueprint in a linear fashion, as each phase matches up to a different set of OCM activities to be executed at each phase of a project. However, you can use the legend below to locate how and where this blueprint will address each capability.

    Cultural Readiness 2.1 / 2.2 / 3.1 / 3.2 / 3.3
    Leadership Support 2.1 / 4.1 / 5.1
    Organizational Knowledge 2.1 / 3.1 / 3.2
    Change Management Skills 2.1 / 2.2 / 3.1 / 3.2 / 3.3
    Toolkit & Templates 2.1 / 2.2 / 3.1 / 3.2 / 3.3 / 4.1 / 5.1
    Process Discipline 2.1 / 2.2 / 3.1 / 3.2 / 3.3 / 4.1 / 5.1
    KPIs & Metrics 3.2 / 5.1

    Info-Tech Insight

    Organizational change must be planned in advance and managed through all phases of a project.

    Organizational change management must be embedded as a key aspect throughout the project, not merely a set of tactics added to execution phases.

    Perform a change management SWOT exercise

    1.1.2 30 to 60 minutes

    Now that you have a sense of your change management strengths and weaknesses, you can begin to formalize the organizational specifics of these.

    Gather PMO and IT staff, as well as other key project and business stakeholders, and perform a SWOT analysis based on your Capabilities Assessment.

    Follow these steps to complete the SWOT analysis:

    1. Have participants discuss and identify Strengths, Weaknesses, Opportunities, and Threats.
    2. Spend roughly 60 minutes on this. Use a whiteboard, flip chart, or PowerPoint slide to document results of the discussion as points are made.
    3. Make sure results are recorded and saved either using the template provided on the next slide or by taking a picture of the whiteboard or flip chart.

    Use the SWOT Analysis Template on the next slide to document results.

    Use the examples provided in the SWOT analysis to kick-start the discussion.

    The purpose of the SWOT is to begin to define the goals of this implementation by assessing your change management capabilities and cultivating executive level, business unit, PMO, and IT alignment around the most critical opportunities and challenges.

    Sample SWOT Analysis

    Strengths

    • Knowledge, skills, and talent of project staff.
    • Good working relationship between IT and business units.
    • Other PMO processes are strong and well adhered to by project staff.
    • Motivation to get things done when priorities, goals, and action plans are clear.

    Weaknesses

    • Project leads lack formal training in change management.
    • IT tried to introduce org change processes in the past, but we failed. Staff were unsure of which templates to use and how/when/why to use them.
    • We can’t designate individuals as change agents. We lack sufficient resources.
    • We’ve had some fairly significant change failures in the past and some skepticism and pessimism has taken root in the business units.

    Opportunities

    • The PMO is strong and well established in the organization, with a history of facilitating successful process discipline.
    • The new incoming CEO has already paid lip service to change and transformation. We should be able to leverage their support as we formalize these processes.
    • We have good lines of project communication already in place via our bi-weekly project reporting meetings. We can add change management matters to the agenda of these meetings.

    Threats

    • Additional processes and documentation around change management could be viewed as burdensome overhead. Adoption is uncertain.
    • OCM success depends on multiple stakeholders and business units coming together; with so many moving parts, we can’t be assured that an OCM program will survive long term.

    Define the “how” and the “what” of change management success for your PMO

    1.1.3 30 to 60 minutes

    Before you move on to develop and implement your OCM processes, spend some time documenting how change management success will be defined for your organization and what conditions will be necessary for success to be achieved.

    With the same group of individuals who participated in the SWOT exercise, discuss the below criteria. You can make this a sticky note or a whiteboard activity to help document discussion points.

    OCM Measured Value Metrics Include:
    • Estimate % of expected business benefits realized on the past 3–5 significant projects/programs.
      • Track business benefits (costs reduced, productivity increased, etc.).
    • Estimate costs avoided/reduced (extensions, cancellations, delays, roll-backs, etc.).
      • Establish baseline by estimating average costs of projects extended to deal with change-related issues.
    What conditions are necessary for OCM to succeed? How will success be defined?
    • e.g. The PMO will need the support of senior leaders and business units.
    • e.g. 20% improvement in benefits realization numbers within the next 12 months.
    • e.g. The PMO will need to establish a portal to help with organization-wide communications.
    • e.g. 30% increase in adoption rates on new software and technology projects within the next 12 months.

    Document additional items that could impact an OCM implementation for your PMO

    1.1.4 15 to 45 minutes

    Use the table below to document any additional factors or uncertainties that could impact implementation success.

    These could be external factors that may impact the PMO, or they could be logistical considerations pertaining to staffing or infrastructure that may be required to support additional change management processes and procedures.

    "[A]ll bets are off when it comes to change. People scatter in all directions. Your past experiences may help in some way, but what you do today and how you do it are the new measures people will use to evaluate you." – Tres Roeder

    Consideration Description of Need Potential Resource Implications Potential Next Steps Timeline
    e.g. The PMO will need to train PMs concerning new processes. We will not only need to train PM staff in the new processes and documentation requirements, but we will also have to provide ongoing training, be it monthly, quarterly, or yearly. Members of PMO staff will be required to support this training. Analyze impact of redeploying existing resources vs. outsourcing. Q3 2016
    e.g. We will need to communicate new OCM requirements to the business and wider organization. The PMO will be taking on added communication requirements, needing to advertise to a wider audience than it has before. None Work with business side to expand the PMO’s communications network and look into leveraging existing communication portals. Next month

    Step 1.2: Define the structure and scope of the PMO’s pilot OCM initiative

    Phase 1 - 1.2

    This step will walk you through the following activities:
    • Determine pilot OCM project.
    • Estimate OCM effort.
    • Document high-level project details.
    • Establish a timeline for org change activities.
    • Assess available resources to support the PMO’s OCM initiative.
    This step involves the following participants:
    • Required: PMO Director
    • Recommended: PMO staff, project management staff, and other project stakeholders
    Outcomes of this step
    • Project definition for the PMO’s pilot OCM initiative.
    • A timeline that aligns the project schedule for key OCM activities.
    • Definition of resource availability to support OCM activities through the PMO.

    Organizational change discipline should align with project structure

    Change management success is contingent on doing the right things at the right time.

    In subsequent phases of this blueprint, we will help the PMO develop an OCM strategy that aligns with your organization’s project timelines.

    In this step (1.2), we will do some pre-work for you by determining a change initiative to pilot during this process and defining some of the roles and responsibilities for the OCM activities that we’ll develop in this blueprint.

    The image shows a sample project timeline with corresponding OCM requirements.

    Get ready to develop and pilot your OCM competencies on a specific project

    In keeping with the need to align organizational change management activities with the actual timeline of the project, the next three phases of this blueprint will move from discussing OCM in general to applying OCM considerations to a single project.

    As you narrow your focus to the organizational change stemming from a specific initiative, review the below considerations to help inform the decisions that you make during the activities in this step.

    Choose a pilot project that:

    • Has an identifiable sponsor who will be willing and able to participate in the bulk of the activities during the workshop.
    • Has an appropriate level of change associated with it in order to adequately develop a range of OCM capabilities.
    • Has a reasonably well-defined scope and timeline – you don’t want the pilot initiative being dragged out unexpectedly.
    • Has PMO/IT staff who will be assisting with OCM efforts and will be relatively familiar and comfortable with them in terms of technical requirements.

    Select a specific project that involves significant organizational change

    1.2.1 5 to 15 minutes

    The need for OCM rigor will vary depending on project size and complexity.

    While we recommend that every project has some aspect of change management to it, you can adjust OCM requirements accordingly, depending on the type of change being introduced.

    Incremental Change Transformational Change

    Organizational change management is highly recommended and beneficial for projects that require people to:

    • Adopt new tools and workflows.
    • Learn new skills.
    • Comply with new policies and procedures.
    • Stop using old tools and workflows.

    Organizational change management is required for projects that require people to:

    • Move into different roles, reporting structures, and career paths.
    • Embrace new responsibilities, goals, reward systems, and values
    • Grow out of old habits, ideas, and behaviors.
    • Lose stature in the organization.

    Phases 2, 3, and 4 of this blueprint will guide you through the process of managing organizational change around a specific project. Select one now that is currently in your request or planning stages to pilot through the activities in this blueprint. We recommend choosing one that involves a large, transformational change.

    Estimate the overall difficulty and effort required to manage organizational change

    1.2.2 5 minutes

    Use Info-Tech’s project levels to define the complexity of the project that you’ve chosen to pilot.

    Defining your project level will help determine how much effort and detail is required to complete steps in this blueprint – and, beyond this, these levels can help you determine how much OCM rigor to apply across each of the projects in your portfolio.

    Incremental Change Transformational Change
    Level 1 Level 2 Level 3
    • Low risk and complexity.
    • Routine projects with limited exposure to the business and low risk of negative impact.
    • Examples: infrastructure upgrades, application refreshes, etc.
    • Medium risk and complexity.
    • Projects with broader exposure that present a moderate level of risk to business operations.
    • Examples: Move or renovate locations, cloud migration, BYOD strategy, etc.
    • High risk and complexity.
    • Projects that affect multiple lines of business and have significant costs and/or risks.
    • Examples: ERP implementation, corporate merger, business model innovation, etc.

    For a more comprehensive assessment of project levels and degrees of risk, see Info-Tech’s Create Project Management Success blueprint – and in particular, our Project Level Assessment Tool.

    Record the goals and scope of the pilot OCM initiative

    1.2.3 15 to 30 minutes

    Description

    What is the project changing?

    How will it work?

    What are the implications of doing nothing?

    What are the phases in execution?

    Expected Benefits

    What is the desired outcome?

    What can be measured? How?

    When should it be measured?

    Goals

    List the goals.

    Align with business and IT goals.

    Expected Costs

    List the costs:

    Software costs

    Hardware costs

    Implementation costs

    Expected Risks

    List the risks:

    Business risks

    Technology risks

    Implementation risks

    Planned Project Activities & Milestones Timeline Owner(s) Status
    1. Example: Vendor Evaluation Finish by Q4-17 Jessie Villar In progress
    2. Example: Define Administrative Policies Finish by Q4-17 Gerry Anantha Starting Q2

    Know the “what” and “when” of org change activities

    The key to change management success is ensuring that the right OCM activities are carried out at the right time. The below graphic serves as a quick view of what OCM activities entail and when they should be done.

    The image is the sample project timeline previously shown, but with additional notes for each segment of the Gantt chart. The notes are as follows: Impact Assessment - Start assessing the impact of change during planning and requirements gathering stages; Stakeholder Engagement - Use requirements gathering and design activities as opportunities to engage stakeholders and users; Transition Planning - The development period provides time for the change manager to develop and refine the transition plan (including communications and training). Change managers need to collaborate with development teams to ensure scope and schedule stay aligned, especially in Agile environments); Communications Execution - Communications should occur early and often, beginning well before change affects people and continuing long enough to reinforce change by celebrating success; Training - Training needs to be well timed to coincide with implementation; Quick Wins - Celebrate early successes to show that change is working; Evaluation & Monitoring - Adoption of change is a key to benefits realization. Don’t declare the project over until adoption of change is proven.

    Rough out a timeline for the org change activities associated with your pilot project’s timeline

    1.2.4 20-30 minutes

    With reference to the graphic on the previous slide, map out a high-level timeline for your pilot project’s milestones and the corresponding OCM activities.
    • This is essentially a first draft of a timeline and will be refined as we develop your OCM discipline in the next phase of this blueprint.
    • The purpose of roughing something out at this time is to help determine the scope of the implementation, the effort involved, and to help with resource planning.
    Project Phase or Milestone Estimated Start Date Estimated End Date Associated OCM Requirement(s)
    e.g. Planning e.g. Already in progress e.g. July e.g. Impact Assessment
    e.g. Requirements & Design e.g. August e.g. October e.g. Stakeholder Engagement & Transition Planning

    Info-Tech Insight

    Proactive change management is easier to execute and infinitely more effective than managing change reactively. A reactive approach to OCM is bound to fail. The better equipped the PMO is to plan OCM activities in advance of projects, the more effective those OCM efforts will be.

    Assess the roles and resources that might be needed to help support these OCM efforts

    1.2.5 30 minutes

    The PMO leader will need to delegate responsibility for many to all of these OCM activities throughout the project lifecycle.

    Compile a list of PMO staff, project workers, and other stakeholders who will likely be required to support these processes at each step, keeping in mind that we will be doing a more thorough consideration of the resources required to support an OCM program in Phase 3.

    OCM Activity Resources Available to Support
    Impact Assessment
    Stakeholder Engagement
    Transition Planning
    Training
    Communications
    Evaluation and Monitoring

    Info-Tech Insight

    OCM processes require a diverse network to support them.

    While we advocate an approach to org change that is centralized through the PMO, this doesn’t change the fact that the PMO’s OCM processes will need to engage the entirety of the project eco-system.

    In addition to IT/PMO directors, org change processes will engage a group as varied as project sponsors, project managers, business analysts, communications leads, and HR/training leads.

    Ensure that you are considering resources and infrastructure beyond IT as you plan your OCM processes – and engage these stakeholders early in this planning process.

    Establish core transition team roles and a reporting structure

    1.2.6 30 minutes

    Once you’ve identified OCM resources and assessed their availability, start to sketch the structure of the core transition team.

    In many cases, the core team only has one or two people responsible for impact analysis and plan development in addition to you, the sponsor, who is accountable for leadership and benefits realization.

    For larger initiatives, the core team might include several co-sponsors or advisors from different departments or lines of business, along with a handful of staff working together on analysis and planning.

    Some team structure templates/examples:

    Small (e.g. Office 365)

    • Sponsor
    • PM/BA

    Medium-Large (e.g. business process initiative)

    • Sponsor
    • PM
    • BA
    • OCM Consultant

    Complex Transformational (e.g. business model initiative, company reorg)

    • Exec. Sponsor (CxO)
    • Steering Committee
    • Project Lead/Champion (VP)
    • Business Lead(s)
    • IT Lead
    • HR/Training Lead
    • OCM Consultant

    Ultimately, organizational change is a collaborative effort

    Effective organizational change involves overlapping responsibilities.

    In keeping with the eclectic network of stakeholders that is required to support OCM processes, Phase 2 is broken up into sections that will, by turn, engage project sponsors, project managers, business analysts, communications leads, and HR/training leads.

    At each step, our intention is to arm the PMO with a toolkit and a set of processes that will help foster a project culture that is proactive about change.

    "It is amazing what you can accomplish if you do not care who gets the credit." – Harry Truman

    Project Step PMO Sponsor Project Manager Business Analyst Blueprint Reference
    Make a high-level case for change.

    A

    R R/C C 1.1
    Initiate project/change planning. A C R C 1.2
    Analyze full breadth and depth of impact. A C R R 1.3
    Assess communications and training requirements. A C R R 2.1
    Develop communications, training, and other transition plans. A R C R 2.2-3
    Approve and communicate transition plans. A C R C 2.4
    Analyze impact and progress. A C R R 3.1
    Revise project/change planning. A C R C 3.2
    Highlight and leverage successes. A R C C 3.3

    Update the Transition Team Communications Template

    1.2.7 10 minutes

    Participants
    • PMO leader
    • PMO staff
    Input
    • The outcomes of various activities in this step
    Output
    • Key sections of the Transition Team Communications Template completed

    Use Info-Tech’s Transition Team Communications Template to help communicate the outcomes of this step.

    • Use the template to document the goals, benefits, and milestones established in 1.2.3, to record the project timeline and schedule for OCM activities from 1.2.4, to document resources available for OCM activities (1.2.5), and to record the membership and reporting structure of the core transition team (1.2.6).

    Download Info-Tech’s Transition Team Communications Template.

    "Managers and user communities need to feel like they are a part of a project instead of feeling like the project is happening to them. It isn't just a matter of sending a few emails or putting up a page on a project website." Ross Latham

    Build organizational change management capabilities by bringing in required skills

    Case Study

    Industry Natural Resources

    Source Interview

    Challenge
    • Like many organizations, the company is undergoing increasing IT-enabled change.
    • Project managers tended to react to effects of change rather than proactively planning for change.

    "The hard systems – they’re easy. It’s the soft systems that are challenging... Be hard on the process. Be easy on the people." – Business Analyst, natural resources company

    Solution
    • Change management was especially challenging when projects were led by the business.
    • IT was often brought in late in business-led projects.
    • As a result, the organization incurred avoidable costs to deal with integration, retraining, etc.
    • The cost of managing change grows later in the project as more effort needs to be spent undoing (or “unfreezing”) the old state or remediating poorly executed change.
    Results
    • The company hired a business analyst with a background in organizational change to bring in the necessary skills.
    • The business analyst brought knowledge, experience, and templates based on best practices and is sharing these with the rest of the project management team.
    • As a result, organizational change management is starting earlier in projects when its effectiveness and value are maximized.

    If you want additional support, have our analysts guide you through this phase as part of an Info-Tech workshop

    Book a workshop with our Info-Tech analysts:

    • To accelerate this project, engage your IT team in an Info-Tech workshop with an Info-Tech analyst team.
    • Info-Tech analysts will join you and your team onsite at your location or welcome you to Info-Tech’s historic Toronto office to participate in an innovative onsite workshop.
    • Contact your account manager (www.infotech.com/account), or email Workshops@InfoTech.com for more information.

    The following are sample activities that will be conducted by Info-Tech analysts with your team:

    1.1.1 Evaluate your current capabilities for managing organizational change

    Take Info-Tech’s OCM capabilities questionnaire and receive custom analyst recommendations concerning next steps.

    1.1.2 Perform a change management SWOT exercise

    Work with a seasoned analyst to assess your PMO’s strengths, weaknesses, opportunities, and threats to becoming an org change leader.

    If you want additional support, have our analysts guide you through this phase as part of an Info-Tech workshop

    Book a workshop with our Info-Tech analysts:

    1.1.3 Define success metrics for your PMO’s efforts to become an org change leader

    Work with an analyst to clarify how the success of this initiative will be measured and what conditions are necessary for success.

    1.2.2 Determine the appropriate OCM initiative to pilot at your organization

    Receive custom analyst insights on rightsizing your OCM planning efforts based on project size, timeline, and resource availability.

    1.2.4 Develop an OCM timeline that aligns with key project milestones

    Harness analyst experience to develop a project-specific timeline for the PMO’s change management activities to better plan your efforts and resources.

    Phase 2

    Plant the Seeds for Change During Project Planning and Initiation

    Phase 2 outline

    Call 1-888-670-8889 or email GuidedImplementations@InfoTech.com for more information.

    Complete these steps on your own, or call us to complete a guided implementation. A guided implementation is a series of 2-3 advisory calls that help you execute each phase of a project. They are included in most advisory memberships.

    Guided Implementation 2: Plant the seeds for change during project planning and initiation

    Proposed Time to Completion (in weeks): 1 week

    Step 2.1: Foster OCM considerations during the ideation phase

    Discuss these issues with an analyst:

    • Disengaged or absent sponsors on change initiatives.
    • Lack of organizational desire for change.
    • How to customize an OCM strategy to suit the personality of the organization.

    Then complete these activities…

    • Develop a sponsorship action plan to help facilitate more engaged change sponsorship.
    • Build a process for making the case for change throughout the organization.

    With these tools & templates:

    • Activity 2.1.3: “Refine your change story”
    • Activity 2.1.4: “Develop a sponsorship action plan”
    • Transition Team Communications Template
    Step 2.2: Perform an organizational change impact analysis

    Work with an analyst to:

    • Perform an impact analysis to make your change planning more complete.
    • Assess the depth of change impacts across various stakeholder groups.

    Then complete these activities…

    • Assign accountability for managing change impacts.
    • Update the business case with risks and opportunities identified during the impact analysis.

    With these tools & templates:

    • Organizational Change Management Impact Analysis Tool

    Step 2.1: Foster OCM considerations during the ideation phase

    Phase 2 - 2.1

    This step will walk you through the following activities:
    • Assess leadership support for change.
    • Highlight the goals and benefits of the change.
    • Refine your change story.
    • Define success criteria.
    • Develop a sponsorship action plan.
    This step involves the following participants:
    • PMO Director
    • Project sponsor for the pilot OCM project
    • Additional project staff: project managers, business analysts, etc.
    Outcomes of this step
    • Strategy to shore up executive alignment around the need for change.
    • Increased definition around the need for change.
    • Increased engagement from project sponsors around change management and project outcomes.

    Accountability for change management begins in advance of the project itself

    As early as the request phase, project sponsors and requestors have a responsibility to communicate the need for the changes that they are proposing.

    Org Change Step #1: Make the case for change during the request phase

    Initiation→Planning→Execution→Monitoring & Controlling→Closing

    Even before project planning and initiation begin, sponsors and requestors have org change responsibilities around communicating the need for a change and demonstrating their commitment to that change.

    In this step, we will look at the OCM considerations that need to be factored in during project ideation.

    The slides ahead will cover what the PMO can do to help foster these considerations among project sponsors and requestors.

    While this project may already be in the planning phase, the activities in the slides ahead will help lay a solid OCM foundation as you move ahead into the impact assessment and stakeholder engagement steps in this phase.

    Strongly recommended: include the sponsor for your pilot OCM project in many of the following activities (see individual activity slides for direction).

    Info-Tech Insight

    Make active sponsorship a criteria when scoring new requests.

    Projects with active sponsors are far more likely to succeed than those where the sponsor cannot be identified or where she/he is unable or unwilling to champion the initiative throughout the organization.

    Consider the engagement level of sponsors when prioritizing new requests. Without this support, the likelihood of a change initiative succeeding is far diminished.

    What does effective sponsorship look like?

    Somewhere along the way a stereotype arose of the project sponsor as a disengaged executive who dreams up a project idea and – regardless of that idea’s feasibility or merit – secures funding, pats themselves on the back, and does not materialize again until the project is over to pat themselves on the back again.

    Indeed, it’s exaggerated, based partly on the fact that sponsors are almost always extremely busy individuals, with very demanding day jobs on top of their responsibilities as sponsors. The stereotype doesn’t capture the very real day-to-day project-level responsibilities of project sponsors.

    Leading change management institute, Prosci, has developed a checklist of 10 identifiable traits and responsibilities that PMO leaders and project managers should help to foster among project sponsors. As Prosci states, the checklist “can be used as an audit tool to see if you are utilizing best practices in how you engage senior leaders on your change initiatives.”

    Prosci’s Change Management Sponsor Checklist:

    Are your sponsors:

    • Aware of the importance they play in making changes successful?
    • Aware of their roles in supporting org change?
    • Active and visible throughout the project?
    • Building necessary coalitions for change success?
    • Communicating directly and effectively with employees?
    • Aware that the biggest mistake is failing to personally engage as the sponsor?
    • Prepared to help manage resistance?
    • Prepared to celebrate successes?
    • Setting clear priorities to help employees manage project and day-to-day work?
    • Avoiding trends and backing change that will be meaningful for the long term?

    (Source: Prosci’s Change Management Sponsor Checklist)

    Assess leadership support for change

    2.1.1 30 minutes

    Participants
    • PMO leader
    • Other PMO/PM staff
    Output
    • Leadership support strategy

    Many change initiatives require significant investments of political capital to garner approval, funding, and involvement from key executives. This process can take months or even years before the project is staffed and implementation begins.

    • In cases where leadership opposition or ambivalence to change is a critical success inhibitor, project sponsors or change leaders need a deliberate strategy for engaging and converting potential supporters.
    • You might need to recruit someone with more influence or authority to become sponsor or co-sponsor to convert supporters you otherwise could not.
    • Use the table below as an example to begin developing your executive engagement strategy (but keep it private).
    Executive/Stakeholder Degree of Support Ability to Influence Potential Contribution/Engagement Strategy
    Board of Directors Med High
    CEO
    CFO
    CIO
    CxO

    “The stakes of having poorly engaged executive sponsors are high, as are the consequences and costs. PMI research into executive sponsorship shows that one in three unsuccessful projects fail to meet goals due to poorly engaged executive sponsors.”

    PMI, 2014

    Highlight the goals and benefits of the change

    2.1.2 30-60 minutes

    Participants
    • PMO leader
    • PMO staff
    • Project sponsor

    Build desire for change.

    The project sponsor is accountable for defining the high-level scope and benefits of the project. The PMO needs to work with the sponsor during the ideation phase to help establish the need for the proposed change.

    Use the table below to begin developing a compelling vision and story of change. If you have not already defined high-level goals and deliverables for your project, download Info-Tech’s Light Project Request Form (a Detailed Project Request Form is also available).

    Why is there a need to change?
    How will change benefit the organization?
    How did we determine this is the right change?
    What would happen if we didn’t change?
    How will we measure success?

    See Info-Tech’s Optimize Project Intake, Approval, and Prioritization blueprint for more detailed advice on working with requestors to define requirements and business value of new requests.

    Stories are more compelling than logic and facts alone

    Crucial facts, data, and figures are made more digestible, memorable, and actionable when they are conveyed through a compelling storyline.

    While you certainly need high-level scope elements and a rigorous cost-benefit analysis in your business case, projects that require organizational change also need a compelling story or vision to influence groups of stakeholders.

    As the PMO works with sponsors to identify and document the goals and benefits of change, begin to sketch a narrative that will be compelling to the organization’s varied audiences.

    Structuring an effective project narrative:

    Research shows (Research and impacts cited in Torben Rick’s “Change Management Require[s] a Compelling Story,” 2014) that when managers and employees are asked about what most inspires them in their work, their responses are evenly split across five forms of impact:

    1. Impact on society – e.g. the organization’s role in the community.
    2. Impact on the customer – e.g. providing effective service.
    3. Impact on the company – e.g. contributing positively to the growth of the organization.
    4. Impact on the working team – e.g. creating an inclusive work environment.
    5. Impact on the individual – e.g. personal development and compensation.

    "Storytelling enables the individuals in an organization to see themselves and the organization in a different light, and accordingly take decisions and change their behavior in accordance with these new perceptions, insights, and identities." – Steve Denning

    Info-Tech Insight

    A micro-to-macro change narrative. A compelling org change story needs to address all five of these impacts in order to optimally engage employees in change. In crafting a narrative that covers both the micro and macro levels, you will be laying a solid foundation for adoption throughout the organization.

    Refine your change story

    2.1.3 45 to 60 minutes

    Participants
    • PMO leader
    • PMO staff
    • Project sponsor
    Input
    • 5 levels of change impact
    • Stakeholder groups
    Output
    • Improved change justification to help inform the request phase and the development of the business case.
    Materials
    • Whiteboard and markers

    Using a whiteboard to capture the discussion, address the 5 levels of change impact covered on the previous slide.

    1. Develop a list of the stakeholder groups impacted by this project.
      • The impacts will be felt differently by different groups, so develop a high-level list of those stakeholder groups that will be directly affected by the change.
      • Keep in mind, this activity is not an impact assessment. This activity is meant to elicit how the change will be perceived by the different stakeholder groups, not how it will actually impact them – i.e. this activity is about making the case for change, not actually managing the change.
    2. Brainstorm how the five impact levels will be perceived from the point of view of each stakeholder group.
      • Spend about 5 to 10 minutes per impact per stakeholder group.
      • The goal here isn’t to create a detailed plotline; your change story may evolve as the project evolves. A point or two per impact per group will suffice.
    3. As a group, prioritize the most prescient points and capture the results of your whiteboarding to help inform future artifacts.
      • The points developed during this activity should inform both the ad hoc conversations that PMO staff and the sponsor have with stakeholders, as well as formal project artifacts, such as the request, business case, charter, etc.

    When it comes to communicating the narrative, project sponsors make the most compelling storytellers

    Whatever story you develop to communicate the goals and the benefits of the change, ultimately it should be the sponsor who communicates this message to the organization at large.

    Given the competing demands that senior leaders face, the PMO still has a pivotal role to play in helping to plan and facilitate these communications.

    The PMO should help sponsors by providing insights to shape change messaging (refer to the characteristics outlined in the table below for assistance) and by developing a sponsorship action plan (Activity 2.1.4).

    Tips for communicating a change story effectively:
    Identify and appeal to the audience’s unique frames of reference. e.g. “Most of you remember when we…”
    Include concrete, vivid details to help visualize change. e.g. “In the future, when a sales rep visits a customer in Wisconsin, they’ll be able to process a $100,000 order in seconds instead of hours.”
    Connect the past, present, and future with at least one continuous theme. e.g. “These new capabilities reaffirm our long-standing commitment to customers, as well as our philosophy of continuously finding ways to be more responsive to their needs.”

    “[T]he sponsor is the preferred sender of messages related to the business reasons and organizational implications for a particular initiative; therefore, effective sponsorship is crucial in building an awareness of the need for change.

    Sponsorship is also critical in building the desire to participate and support the change with each employee and in reinforcing the change.”

    Prosci

    Base the style of your communications on the organization’s receptiveness to change

    Not all organizations embrace or resist change in the same ways. Base your change communications on your organization’s cultural appetite for change in general.

    Use the below dimensions to gauge your organization’s appetite for change. Analyzing this will help determine the form and force of communications.

    In the next slide, we will base aspects of your sponsorship action plan on whether an organization’s indicator is “high” or “low” across these three dimensions.

    • Organizations with low appetite for change will require more direct, assertive communications.
    • Organizations with a high appetite for change are more suited to more open, participatory approaches.

    Three key dimensions determine the appetite for cultural change (Dimensions taken from Joanna Malgorzata Michalak’s “Cultural Catalysts and Barriers of Organizational Change Management: a Preliminary Overview,” 2010):

    Power Distance Refers to the acceptance that power is distributed unequally throughout the organization. Organizations with a high power distance indicator show that the unequal power distribution is accepted by the less powerful employees.
    Individualism Organizations that score high in individualism have employees who are more independent; those who score low in individualism fall into the collectivism side where employees are strongly tied to one another or their groups.
    Uncertainty Avoidance Describes the level of acceptance that an organization has towards uncertainty. Those who score high in this area find that their employees do not favor “uncertain” situations, while those that score low in this area find that their employees are comfortable with change and uncertainty.

    "Societies with a high indicator of power distance, individualism, and uncertainty avoidance create vital inertial forces against transformation." – Michalak

    Develop a sponsorship action plan

    2.1.4 45 to 60 minutes

    Participants
    • PMO leader
    • PMO staff
    • Project sponsor
    Use the table below to define key tasks and responsibilities for the project sponsor.
    1. Populate the first column with the stakeholder groups from Activity 2.1.3.
    2. With reference to the Sponsor Checklist, brainstorm key sponsorship responsibilities for this project across each of the groups.
    3. When gauging the frequency of each activity and the “Estimated Weekly Effort” required by the sponsor to complete them, consider the organization’s appetite for change.
      • Where indicators across the three dimensions are low, the sponsor’s involvement can be less hands-on and more collaborative in nature.
      • Where indicators across the three dimensions are high, the sponsor’s involvement should be hands-on and direct in her/his communications.
    Group Activity Est. Weekly Effort Comments/Frequency
    Project Team Ad hoc check-in on progress 30 mins Try to be visible at least once a week
    Attend status meetings 30 mins Every second Tuesday, 9 am
    Senior Managers Touch base informally 45 mins Aim for bi-weekly, one-on-one touchpoints
    Lead steering committee meetings 60 mins First Thursday of the month, 3 pm
    End Users Organization-wide emails Ad hoc, 20 mins As required, with PMO assistance

    "To manage change is to tell people what to do... but to lead change is to show people how to be." – Weick & Quinn

    Update the Transition Team Communications Template

    2.1.5 10 minutes

    Participants
    • PMO leader
    • PMO staff
    Input
    • The outcomes of various activities in this step
    Output
    • Key sections of the Transition Team Communications Template completed

    Use Info-Tech’s Transition Team Communications Template to help communicate the outcomes of this step.

    The following activities should be recorded in the template:

    Activity 2.1.2

    In addition, the outcome of Activity 2.1.4, the “Sponsorship Action Plan,” should be converted to a format such as Word and provided to the project sponsor.

    Download Info-Tech’s Transition Team Communications Template.

    "In most work situations, the meaning of a change is likely to be as important, if not more so, than the change itself."

    – Roethlisberger (cited in Burke)

    Step 2.2: Perform an organizational change impact assessment

    Phase 2 - 2.2

    This step will walk you through the following activities:
    • Perform change impact survey.
    • Assess the depth of impacts for different stakeholders and stakeholder groups.
    • Determine overall adoptability of the OCM effort.
    • Establish a game plan for managing individual impacts.
    • Review risks and opportunities.
    • Determine how the value of the change will be measured.
    This step involves the following participants:
    • PMO Director
    • Project sponsor for the pilot OCM project
    • Additional project staff: project managers, business analysts, members of the transition team, etc.
    Outcomes of this step:
    • A change impact analysis.
    • An adoptability rating for the change initiative to help the PMO plan its OCM efforts.
    • A better understanding of the risks and opportunities associated with the change to inform the business case.

    Analyze change impacts across multiple dimensions to ensure that nothing is overlooked

    Ensure that no stone is left unturned as you prepare for a comprehensive transition plan.

    In the previous step, we established a process and some accountabilities to help the PMO and project sponsors make the case for change during the ideation and initiation phase of a project.

    In this step, we will help with the project planning phase by establishing a process for analyzing how the change will impact various dimensions of the business and how to manage these impacts to best ensure stakeholder adoption.

    Brace for Impact…

    A thorough analysis of change impacts will help the PMO:

    • Bypass avoidable problems.
    • Remove non-fixed barriers to success.
    • Acknowledge and minimize the impact of unavoidable barriers.
    • Identify and leverage potential benefits.
    • Measure the success of the change.

    Assign the appropriate accountabilities for impact analysis

    In the absence of an assigned change manager, organizational change impact assessments are typically performed by a business analyst or the project manager assigned to the change initiative.

    • Indeed, as with all change management activities, making an individual accountable for performing this activity and communicating its outcomes is key to the success of your org change initiative.
    • At this stage, the PMO needs to assign or facilitate accountability for the impact analysis on the pilot OCM initiative or it needs to take this accountability on itself.

    Sample RACI for this activity. Define these accountabilities for your organization before proceeding with this step.

    Project Sponsor PMO PM or BA
    Survey impact dimensions I A R
    Analyze impacts across multiple stakeholder groups I A R
    Assess required OCM rigor I A/R C
    Manage individual impacts I A R

    Info-Tech Insight

    Bring perspective to an imperfect view.

    No individual has a comprehensive view of the potential impact of change.

    Impact assessment and analysis is most effective when multiple viewpoints are coordinated using a well-defined list of considerations that cover a wide breadth of dimensions.

    Revisit and refine the impact analysis throughout planning and execution, as challenges to adoption become more clear.

    Perform a change impact analysis to make your planning more complete

    Use Info-Tech’s Organizational Change Management Impact Analysis Tool to weigh all of the factors involved in a change and to formalize discipline around impact analysis.

    Info-Tech’s Organizational Change Management Impact Analysis Tool helps to document the change impact across multiple dimensions, enabling the PMO to review the analysis with others to ensure that the most important impacts are captured. The tool also helps to effectively monitor each impact throughout project execution.

    • Change impact considerations can include: products, services, states, provinces, cultures, time zones, legal jurisdictions, languages, colors, brands, subsidiaries, competitors, departments, jobs, stores, locations, etc.
    • Each of these dimensions is an MECE (Mutually Exclusive, Collectively Exhaustive) list of considerations that could be impacted by the change. For example, a North American retail chain might consider “Time Zones” as a key dimension, which could break down as Newfoundland, Atlantic, Eastern, Central, Mountain, and Pacific.

    Download Info-Tech’s Organizational Change Impact Analysis Tool.

    • Required Participants for this Step: PMO Leader; project manager or business analyst
    • Recommended Participants for this Step: Project Sponsor; IT/PMO staff

    Info-Tech Insight

    Anticipate the unexpected. Impact analysis is the cornerstone of any OCM strategy. By shining a light on considerations that might have otherwise escaped project planners and decision makers, an impact analysis is an essential component to change management and project success.

    Enter high-level project information on the “Set Up” tab

    2.2.1 15 minutes

    The “2. Set Up” tab of the Impact Tool is where you enter project-specific data pertaining to the change initiative.

    The inputs on this tab are used to auto-populate fields and drop-downs on subsequent tabs of the analysis.

    Document the stakeholders (by individual or group) associated with the project who will be subject to the impacts.

    You are allowed up to 15 entries. Try to make this list comprehensive. Missing any key stakeholders will threaten the value of this activity as a whole.

    If you find that you have more than 15 individual stakeholders, you can group individuals into stakeholder groups.

    Keep in mind...

    An impact analysis is not a stakeholder management exercise.

    Impact assessments cover:

    • How the change will affect the organization.
    • How individual impacts might influence the likelihood of adoption.

    Stakeholder management covers:

    • Resistance/objections handling.
    • Engagement strategies to promote adoption.

    We will cover the latter in the next step.

    “As a general principle, project teams should always treat every stakeholder initially as a recipient of change. Every stakeholder management plan should have, as an end goal, to change recipients’ habits or behaviors.”

    PMI, 2015

    Determine the relevant considerations for analyzing the change impacts of a project

    2.2.2 15 to 30 minutes

    Use the survey on tab 3 of the Impact Analysis Tool to determine the dimensions of change that are relevant.

    The impact analysis is fueled by the thirteen-question survey on tab 3 of the tool.

    This survey addresses a comprehensive assortment of change dimensions, ranging from customer-facing considerations, to employee concerns, to resourcing, logistical, and technological questions.

    Once you have determined the dimensions that are impacted by the change, you can go on to assess how individual stakeholders and stakeholder groups are affected by the change.

    This image is a screenshot of tab 3, Impact Survey, of the Impact Analysis Tool.

    Screenshot of tab “3. Impact Survey,” showing the 13-question survey that drives the impact analysis.

    Ideally, the survey should be performed by a group of project stakeholders together. Use the drop-downs in column K to record your responses.

    "A new system will impact roles, responsibilities, and how business is conducted within an organization. A clear understanding of the impact of change allows the business to design a plan and address the different levels of changes accordingly. This approach creates user acceptance and buy-in."

    – January Paulk, Panorama Consulting

    Impacts will be felt differently by different stakeholders and stakeholder groups

    As you assess change impacts, keep in mind that no impact will be felt the same across the organization. Depth of impact can vary depending on the frequency (will the impact be felt daily, weekly, monthly?), the actions necessitated by it (e.g. will it change the way the job is done or is it simply a minor process tweak?), and the anticipated response of the stakeholder (support, resistance, indifference?).

    Use the Organizational Change Depth Scale below to help visualize various depths of impact. The deeper the impact, the tougher the job of managing change will be.

    Procedural Behavioral Interpersonal Vocational Cultural
    Procedural change involves changes to explicit procedures, rules, policies, processes, etc. Behavioral change is similar to procedural change, but goes deeper to involve the changing tacit or unconscious habits. Interpersonal change goes beyond behavioral change to involve changing relationships, teams, locations, reporting structures, and other social interactions. Vocational change requires acquiring new knowledge and skills, and accepting the loss or decline in the value or relevance of previously acquired knowledge and skills. Cultural change goes beyond interpersonal and vocational change to involve changing personal values, social norms, and assumptions about the meaning of good vs. bad or right vs. wrong.
    Example: providing sales reps with mobile access to the CRM application to let them update records from the field. Example: requiring sales reps to use tablets equipped with a custom mobile application for placing orders from the field. Example: migrating sales reps to work 100% remotely. Example: migrating technical support staff to field service and sales support roles. Example: changing the operating model to a more service-based value proposition or focus.

    Determine the depth of each impact for each stakeholder group

    2.2.3 1 to 3 hours

    Tab “4. Impact Analysis” of the Analysis Tool contains the meat of the impact analysis activity.
    1. The “Impact Analysis” tab is made up of thirteen change impact tables (see next slide for a screenshot of one of these tables).
    • You may not need to use all thirteen tables. The number of tables you use coincides with the number of “yes” responses you gave in the previous tab.
    • If you no not need all thirteen impact tables (i.e. if you do not answer “yes” to all thirteen questions in tab 2, the unused/unnecessary tables will not auto-populate.)
  • Use one table per change impact. Each of your “yes” responses from tab 3 will auto-populate at the top of each change impact table. You should go through each of your “yes” responses in turn.
  • Analyze how each impact will affect each stakeholder or stakeholder group touched by the project.
    • Column B in each table will auto-populate with the stakeholder groups from the Set Up tab.
  • Use the drop-downs in columns C, D, and E to rate the frequency of each impact, the actions necessitated by each impact, and the anticipated response of each stakeholder group.
    • Each of the options in these drop-downs is tied to a ranking table that informs the ratings on the two subsequent tabs.
  • If warranted, you can use the “Comments” cells in column F to note the specifics of each impact for each stakeholder/group.
  • See the next slide for an accompanying screenshot of a change impact table from tab 4 of the Analysis Tool.

    Screenshot of “Impact Analysis” tab

    The image is a screenshot of the Impact Analysis tab.

    The stakeholder groups entered on the Set Up will auto-populate in column B of each table.

    Your “yes” responses from the survey tab will auto-populate in the cells to the right of the “Change Impact” cells.

    Use the drop-downs in this column to select how often the impact will be felt for each group (e.g. daily, weekly, periodically, one time, or never).

    “Actions” include “change to core job duties,” “change to how time is spent,” “confirm awareness of change,” etc.

    Use the drop-downs to hypothesize what the stakeholder response might be. For now, for the purpose of the impact analysis, a guess is fine. We will come back to build a communications plan based on actual responses in Phase 3 of this blueprint.

    Review your overall impact rating to help assess the likelihood of change adoption

    Use the “Overall Impact Rating” on tab 5 to help right-size your OCM efforts.

    Based upon your assessment of each individual impact, the Analysis Tool will provide you with an “Overall Impact Rating” in tab 5.

    • This rating is an aggregate of each of the individual change impact tables used during the analysis, and the rankings assigned to each stakeholder group across the frequency, required actions, and anticipated response columns.

    The image is a screenshot of tab 5, the Overall Process Adoption Rating. The image shows a semi-circle, where the left-most section is red, the centre yellow, and the right-most section green, with a dial positioned at the right edge of the yellow section.

    Projects in the red should have maximum change governance, applying a full suite of OCM tools and templates, as well as revisiting the impact analysis exercise regularly to help monitor progress.

    Increased communication and training efforts, as well as cross-functional partnerships, will also be key for success.

    Projects in the yellow also require a high level of change governance. Follow the steps and activities in this blueprint closely, paying close attention to the stakeholder engagement activities in the next step to help sway resistors and leverage change champions.

    In order to free up resources for those OCM initiatives that require more discipline, projects in green can ease up in their OCM efforts somewhat. With a high likelihood of adoption as is, stakeholder engagement and communication efforts can be minimized somewhat for these projects, so long as the PMO is in regular contact with key stakeholders.

    "All change is personal. Each person typically asks: 'What’s in it for me?'" – William T. Craddock

    Use the other outputs on tab 5 to help structure your OCM efforts

    In addition to the overall impact rating, tab 5 has other outputs that will help you assess specific impacts and how the overall change will be received by stakeholders.

    The image is a screenshot of tab 5.

    Top-Five Highest Risk Impacts table: This table displays the highest risk impacts based on frequency and action inputs on Tab 4.

    Top-Five Most Impacted Stakeholders table: Here you’ll find the stakeholders, ranked again based on frequency and action, who will be most impacted by the proposed changes.

    Top Five Supporters table: These are the 5 stakeholders most likely to support changes, based on the Anticipated Response column on Tab 4.

    The stakeholder groups entered on the Set Up Tab will auto-populate in column B of each table.

    In addition to these outputs, this tab also lists top five change resistors, and has an impact register and list of potential impacts to watch out for (i.e. your “maybe” responses from tab 3).

    Establish a game plan to manage individual change impacts

    2.2.4 60 to 90 minutes

    The final tab of the Analysis Tool can be used to help track and monitor individual change impacts.
    • Use the “Communications Plan” on tab 7 to come up with a high-level game plan for tracking communications about each change with the corresponding stakeholders.
    • Update and manage this tab as the communication events occur to help keep your implementation on track.

    The image is a screenshot of the Communications Plan, located on tab 7 of the Analysis Tool. There are notes emerging from each of the table headings, as follows: Communication Topic - Select from a list of topics identified on Tab 6 that are central to successful change, then answer the following; Audience/Format/Delivery - Which stakeholders need to be involved in this change? How are we going to meet with them?; Creator - Who is responsible for creating the change?; Communicator - Who is responsible for communicating the change to the stakeholder?; Intended Outcome - Why do you need to communicate with this stakeholder?; Level of Risk - What is the likelihood that you can achieve your attended outcome? And what happens if you don’t?

    Document the risk assumptions stemming from your impact analysis

    2.2.5 30 to 60 minutes

    Use the Analysis Tool to produce a set of key risks that need to be identified, communicated, mitigated, and tracked.

    A proper risk analysis often reveals risks and mitigations that are more important to other people in the organization than those managing the change. Failure to do a risk analysis on other people’s behalf can be viewed as negligence.

    In the table below, document the risks related to the assumptions being made about the upcoming change. What are the risks that your assumptions are wrong? Can steps be taken to avoid these risks?

    Risk Assumption Magnitude if Assumption Wrong Likelihood That Assumption Is Wrong Mitigation Strategy Assessment
    e.g. Customers will accept shipping fees for overweight items > 10 pounds Low High It's a percentage of our business, and usually accompanies a sharply discounted product. We need to extend discretionary discounting on shipping to supervisory staff to mitigate the risk of lost business. Re-assess after each quarter.

    "One strategy to minimize the impact is to determine the right implementation pace, which will vary depending on the size of the company and the complexity of the project" – Chirantan Basu

    Record any opportunities pertaining to the upcoming change

    2.2.6 30 to 60 minutes

    Use the change impacts to identify opportunities to improve the outcome of the change.

    Use the table below to brainstorm the business opportunities arising from your change initiative. Consider if the PMO can take steps to help improve the outcomes either through supporting the project execution or through providing support to the business.

    Opportunity Assumption Potential Value Likelihood That Assumption Is Wrong Leverage Strategy Assessment
    e.g. Customer satisfaction can increase as delivery time frames for the remaining custom products radically shrink and services extend greatly. High Medium Reset the expectations of this market segment so that they go from being surprised by good service to expecting it. Our competitors will not be able to react to this.

    Info-Tech Insight

    The bigger the change, the bigger the opportunity. Project and change management has traditionally focused on a defensive posture because organizations so often fail to mitigate risk. Good change managers also watch for opportunities to improve and exploit the outcomes of the change.

    Determine how to measure the value of the change

    2.2.7 15 to 30 minutes

    Describe the metrics that will be used to assess the management of this change.

    Now that you’ve assessed the impacts of the change, and the accompanying risks and opportunities, use the table below to document metrics that can be used to help assess the management of the change.

    • Don’t rely on the underlying project to determine the value of the change itself: It’s important to recognize the difference between change management and project management, and the establishment of value metrics is an obvious source of this differentiation.
    • For example, consider a project that is introducing a new method of remitting travel expenses for reimbursement.
      • The project itself would be justified on the efficiency of the new process.
      • The value of the change itself could be measured by the number of help desk calls looking for the new form, documentation, etc.
    Metric Calculation How to Collect Who to Report to Frequency
    Price overrides for new shipping costs It is entered as a line item on invoices, so it can be calculated as % of shipping fees discounted. Custom report from CRM (already developed). Project Steering Committee Project Steering Committee

    Document risks and other impact analysis considerations in the business case

    2.2.8 10 minutes

    Participants
    • PMO leader
    • Project Manager
    Input
    • The risks and issues identified through the impact analysis.
    Output
    • Comprehensive list of risks documented in the business case.
    Use the outcomes of the activities in this step to help inform your business case as well as any other risk management artifacts that your project managers may use.
    • Because long-term project success depends upon stakeholder adoption, high-risk impacts should be documented as considerations in the risk section of your business case.
    • In addition, the “Overall Impact Rating” graph and the “Impact Management Worksheet” could be used to help improve business cases as well as charters on some projects.

    If your organization doesn’t have a standard business case document, use one of Info-Tech’s templates. We have two templates to choose from, depending on the size of the project and the amount of rigor required:

    Download Info-Tech’s Comprehensive Business Case Template for large, complex projects or our Fast Track Business Case Template for smaller ones.

    If you want additional support, have our analysts guide you through this phase as part of an Info-Tech workshop

    Book a workshop with our Info-Tech analysts:

    • To accelerate this project, engage your IT team in an Info-Tech workshop with an Info-Tech analyst team.
    • Info-Tech analysts will join you and your team onsite at your location or welcome you to Info-Tech’s historic Toronto office to participate in an innovative onsite workshop.
    • Contact your account manager (www.infotech.com/account), or email Workshops@InfoTech.com for more information.

    The following are sample activities that will be conducted by Info-Tech analysts with your team:

    2.1.3 Create a convincing sponsor-driven story to help build the case for change

    Work with an analyst to exercise your storytelling muscles, building out a process to help make the case for change throughout the organization.

    2.1.4 Develop a sponsorship action plan

    Utilize analyst experience to help develop a sponsorship action plan to help facilitate more engaged change project sponsors.

    If you want additional support, have our analysts guide you through this phase as part of an Info-Tech workshop

    Book a workshop with our Info-Tech analysts:

    2.2.3 Assess different change impacts across various stakeholder groups

    Get an analyst perspective on how each impact may affect different stakeholders in order to assist with the project and OCM planning process.

    2.2.4 Develop a proactive change impact management plan

    Rightsize your response to change impacts by developing a game plan to mitigate each one according to adoption likelihood.

    2.2.5 Use the results of the impact analysis to inform and improve the business case for the project

    Work with the analyst to translate the risks and opportunities identified during the impact analysis into points of consideration to help inform and improve the business case for the project.

    Phase 3

    Facilitate Change Adoption Throughout the Organization

    Phase 3 outline

    Call 1-888-670-8889 or email GuidedImplementations@InfoTech.com for more information.

    Complete these steps on your own, or call us to complete a guided implementation. A guided implementation is a series of 2-3 advisory calls that help you execute each phase of a project. They are included in most advisory memberships.

    Guided Implementation 3: Facilitate Change Adoption Throughout the Organization

    Proposed Time to Completion (in weeks): 4 to 6 weeks

    Step 3.1: Ensure stakeholders are engaged and ready for change

    Discuss these issues with analyst:

    • Lack of alignment between IT and the business.
    • Organizational resistance to a command-and-control approach to change.

    Then complete these activities…

    • Develop a stakeholder engagement plan.

    With these tools & templates:

    • Stakeholder Engagement Workbook
    Step 3.2: Develop and execute the transition plan

    Discuss these issues with analyst:

    • Org change initiatives often fail due to the influence of resistors.
    • Failure to elicit feedback contributes to the feeling of a change being imposed.

    Then complete these activities…

    • Develop a communications strategy to address a variety of stakeholder reactions to change.

    With these tools & templates:

    • Transition Plan Template
    • Activity 3.2.7: “Objections Handling Template”
    Step 3.3: Establish HR and training plans

    Discuss these issues with analyst:

    • Training is often viewed as ineffective, contributing to change resistance rather than fostering adoption.

    Then complete these activities…

    • Rightsize training content based on project requirements and stakeholder sentiment.

    With these tools & templates:

    • “Training Requirements” tab in the Stakeholder Engagement Workbook
    • “Training Plan” section of the Transition Plan Template

    Step 3.1: Ensure stakeholders are engaged and ready for change

    Phase 3 - 3.1

    This step will walk you through the following activities:
    • Involve the right stakeholders in the change.
    • Define project roles and responsibilities.
    • Define elicitation methods for obtaining stakeholder input.
    • Perform a stakeholder analysis to assess influence, interest, and potential contribution.
    • Assess communications plan requirements.
    This step involves the following participants:
    • Required: PMO Director; project manager or business analyst
    • Recommended: Project Sponsor; the Transition Team; other IT/PMO staff
    Outcomes of this step
    • A stakeholder analysis.
    • Requirements for the communications plan.

    The nature of change is changing

    The challenge of managing change is complicated by forces that are changing change.

    Empowerment: Increased worker mobility, effect of millennials in the workforce, and lower average tenure means that people are less tolerant of a hierarchical, command-and-control approach to change.

    • Additionally, lower average tenure means you can’t assume everyone has the same context or background for change (e.g. they might not have been with the organization for earlier phases when project justification/rationale was established).

    Noise: Inundation with communications and diversity of channels means the traditional “broadcast” approach to communicating change doesn’t work (i.e. you can’t expect every email to get everyone’s attention).

    As a result, disciplines around organizational change tend to be less linear and deliberate than they were in the past.

    "People don’t resist change. They resist being changed."

    Peter Senge

    How to manage change in organizations of today and the future:

    • New realities require a more collaborative, engaging, open, and agile approach to change.
    • Communication is increasingly more of a two-way, ongoing, iterative engagement process.
    • Project leaders on change initiatives need to engage diverse audiences early and often.
    • Information about change needs to reach people and be easily findable where and when stakeholders need it.
    Info-Tech Insight

    Accountabilities for change management are still required. While change management needs to adopt more collaborative and organic approaches, org change success still depends on assigning appropriate accountabilities. What’s changed in the move to matrix structure is that accountabilities need to be facilitated more collaboratively.

    Leading change requires collaboration to ensure people, process, and technology factors are aligned

    In the absence of otherwise defined change leadership, the PMO needs to help navigate every technology-enabled change, even if it isn’t in the “driver’s seat.”

    PMO leaders and IT experts often find themselves asked to help implement or troubleshoot technology-related business projects that are already in flight.

    The PMO will end up with perceived or de facto responsibility for inadequate planning, communications, and training around technology-enabled change.

    IT-Led Projects

    Projects led by the IT PMO tend to be more vulnerable to underestimating the impact on people and processes on the business side.

    Make sure you engage stakeholders and representatives (e.g. “power users”) from user populations early enough to refine and validate your impact assessments.

    Business-Led Projects

    Projects led by people on the business side tend to be more vulnerable to underestimating the implications of technology changes.

    Make sure IT is involved early enough to identify and prepare for challenges and opportunities involving integration, user training, etc.

    "A major impediment to more successful software development projects is a corporate culture that results in a lack of collaboration because business executives view the IT departments as "order takers," a view disputed by IT leaders."

    – David Ramel (cited by Ben Linders)

    Foster change collaboration by initiating a stakeholder engagement plan through the PMO

    If project stakeholders aren’t on board, the organization’s change initiatives will be in serious trouble.

    Stakeholders will not only be highly involved in the process improvement initiative, but they also may be participants, so it’s essential that you get their buy-in for the initiative upfront.

    Use Info-Tech’s Stakeholder Engagement Workbook to help plan how stakeholders rate in terms of engagement with the project.

    Once you have identified where different stakeholders fall in terms of interests, influence, and support for/engagement with the change initiative, you can structure your communication plan (to be developed in step 3.2) based on where individuals and stakeholder groups fall.

    • Required participants for the activities in this step: PMO Leader; project manager or business analyst
    • Recommended participants for the activities in this step: Project Sponsor; IT/PMO staff

    Download Info-Tech’s Stakeholder Engagement Workbook.

    The engagement plan is a structured and documented approach for:

    • Gathering requirements by eliciting input and validating plans for change.
    • Cultivating sponsorship and support from key stakeholders early in the project lifecycle.

    Download Info-Tech’s Stakeholder Engagement Workbook.

    Involve the right people to drive and facilitate change

    Refer to your project level assessment from 1.2.2:

    • Level 1 projects tend to only require involvement from the project team, sponsors, and people affected.
    • Level 2 projects often benefit from broad support and capabilities in order to take advantage of opportunities.
    • Level 3 projects require broad support and capabilities in order to deal with risks and barriers.

    Info-Tech Insight

    The more transformational the change, the more it will affect the org chart – not just after the implementation, but also through the transition.

    Take time early in the project to define the reporting structure for the project/transition team, as well as any teams and roles supporting the transition.

    • Project manager: Has primary accountability for project success.
    • Senior executive project sponsor: Needed to “open doors” and signal organization’s commitment to the change.
    • Technology SMEs and architects: Responsible for determining and communicating requirements and risks of the technology being implemented or changed.
    • Business unit leads: Responsible for identifying and communicating impact on business functions, approving changes, and helping champion change.
    • Product/process owners: Responsible for identifying and communicating impact on business functions, approving changes, and helping champion change.
    • HR specialists: Most valuable when roles and organizational design are affected, i.e. change requires staff redeployment, substantial training (not just using a new system or tool but acquiring new skills and responsibilities), or termination.
    • Training specialists: If you have full-time training staff in the organization, you will eventually need them to develop training courses and material. Consulting them early will help with scoping, scheduling, and identifying the best resources and channels to deliver the training.
    • Communications specialists (internal): Valuable in crafting communications plan; required if communications function owns internal communications.

    Use the RACI table on the next slide to clarify who will be accountable, responsible, consulted, and informed for key tasks and activities around this change initiative.

    Define roles and responsibilities for facilitating change on your pilot OCM initiative

    3.1.1 60 minutes

    Perform a RACI exercise pertaining to your pilot change initiative to clarify who to include in the stakeholder engagement activity.

    Don’t reinvent the wheel: revisit the list of stakeholders and stakeholder groups from your impact assessment. The purpose of the RACI is to bring some clarity to project-specific responsibilities.

    Tasks PMO Project Manager Sr. Executives Technology SME Business Lead Process Owner HR Trainers Communications
    Meeting project objectives A R A R R
    Identifying risks and opportunities A R A C C C C I I
    Building the action plan A R C R R R R R R
    Planning and delivering communications A R C C C C C R A
    Planning and delivering training A R C C C C R A C
    Gathering and analyzing feedback and KPIs A R C C C C C R R

    Copy the results of this RACI exercise into tab 1 of the Stakeholder Engagement Workbook. In addition, it can be used to inform the designated RACI section in the Transition Plan Template. Revise the RACI Table there as needed.

    Formalize the stakeholder analysis to identify change champions and blockers

    Define key stakeholders (or stakeholder groups) who are affected by the project or are in positions to enable or block change.

    • Remember to consider customers, partners, and other external stakeholders.
    • People best positioned to provide insight and influence change positively are also best positioned to create resistance.
    • These people should be engaged early and often in the transition process – not just to make them feel included or part of the change, but because their insight could very likely identify risks, barriers, and opportunities that need to be addressed.

    The image is a screenshot of tab 3 of the Stakeholder Engagement Workbook.

    In tab three of the Stakeholder Engagement Workbook, compile the list of stakeholders who are touched by the change and whose adoption of the change will be key to project success.

    To save time, you can copy and paste your stakeholder list from the Set Up tab of the Organizational Change Management Impact Analysis Tool into the table below and edit the list as needed.

    Formal stakeholder analysis should be:

    • Required for Level 3 projects
    • Recommended for Level 2 projects
    • Optional for Level 1 projects

    Info-Tech Insight

    Resistance is, in many cases, avoidable. Resistance is commonly provided by people who are upset about not being involved in the communication. Missed opportunities are the same: they usually could have been avoided easily had somebody known in time. Use the steps ahead as an opportunity to ensure no one has been missed.

    Perform a stakeholder analysis to begin cultivating support while eliciting requirements

    3.1.2 60 minutes

    Use tab 4 of the Stakeholder Engagement Workbook to systematically assess each stakeholder's influence, interest, and potential contribution to the project as well as to develop plans for engaging each stakeholder or stakeholder group.

    The image is a screencapture of tab 4 of the Stakeholder Engagement Workbook.

    Use the drop-downs to select stakeholders and stakeholder groups. These will automatically populate based on your inputs in tab 3.

    Rate each stakeholder on a scale of 1 to 10 in terms of her/his influence in the organization. Not only do these rankings feed the stakeholder map that gets generated on the next slide, but they will help you identify change champions and resistors with influence.

    Similar to the ranking under “Influence,” rate the “Interest” and “Potential Contribution” to help identify stakeholder engagement.

    Document how you will engage each stakeholder and stakeholder group and document how soon you should communicate with them concerning the change. See the following slides for advice on eliciting change input.

    Use the elicitation methods on the following slides to engage stakeholders and gather change requirements.

    Elicitation methods – Observation

    Method Description Assessment and Best Practices Stakeholder Effort BA/PMO Effort
    Casual Observation The process of observing stakeholders performing tasks where the stakeholders are unaware they are being observed. Capture true behavior through observation of stakeholders performing tasks without informing them that they are being observed. This information can be valuable for mapping business process; however, it is difficult to isolate the core business activities from unnecessary actions. Low Medium
    Formal Observation The process of observing stakeholders performing tasks where the stakeholders are aware they are being observed. Formal observation allows business analysts to isolate and study the core activities in a business process because the stakeholder is aware they are being observed. Stakeholders may become distrusting of the business analyst and modify their behavior if they feel their job responsibilities or job security are at risk. Low Medium

    Info-Tech Insight

    Observing stakeholders does not uncover any information about the target state. Be sure to use contextual observation in conjunction with other techniques to discover the target state.

    Elicitation methods – Surveys

    Method Description Assessment and Best Practices Stakeholder Effort BA/PMO Effort
    Closed-Response Survey A survey that has fixed responses for each answer. A Likert-scale (or similar measures) can be used to have respondents evaluate and prioritize possible requirements. Closed-response surveys can be sent to large groups and used to quickly gauge user interest in different functional areas. They are easy for users to fill out and don’t require a high investment of time. However, their main deficit is that they are likely to miss novel requirements that are not listed. As such, closed-response surveys are best used after initial elicitation or brainstorming to validate feature groups. Low Medium
    Open-Response Survey A survey that has open-ended response fields. Questions are fixed, but respondents are free to populate the field in their own words. Open-response surveys take longer to fill out than closed, but can garner deeper insights. Open-response surveys are a useful supplement (and occasionally a replacement) for group elicitation techniques, like focus groups, when you need to receive an initial list of requirements from a broad cross-section of stakeholders. Their primary shortcoming is the analyst can’t immediately follow up on interesting points. However, they are particularly useful for reaching stakeholders who are unavailable for individual one-on-ones or group meetings. Medium Medium

    Info-Tech Insight

    Surveys can be useful mechanisms for initial drafting of raw requirements (open response) and gauging user interest in proposed requirements or feature sets (closed response). However, they should not be the sole focus of your elicitation program due to lack of interactivity and two-way dialogue with the business analyst.

    Elicitation methods – Interviews

    Method Description Assessment and Best Practices Stakeholder Effort BA/PMO Effort

    Structured One-on-One Interview

    In a structured one-on-one interview, the business analyst has a fixed list of questions to ask the stakeholder and follows up where necessary. Structured interviews provide the opportunity to quickly hone in on areas of concern that were identified during process mapping or group elicitation techniques. They should be employed with purpose – to receive specific stakeholder feedback on proposed requirements or help identify systemic constraints. Generally speaking, they should take 30 minutes or less to complete. Low Medium

    Unstructured One-on-One Interview

    In an unstructured one-on-one interview, the business analyst allows the conversation to flow freely. The BA may have broad themes to touch on, but does not run down a specific question list. Unstructured interviews are most useful for initial elicitation when brainstorming a draft list of potential requirements is paramount. Unstructured interviews work best with senior stakeholders (sponsors or power users), since they can be time consuming if they’re applied to a large sample size. It’s important for BAs not to stifle open dialogue and allow the participants to speak openly. They should take 60 minutes or less to complete. Medium Low

    Info-Tech Insight

    Interviews should be used with “high-value targets.” Those who receive one-on-one face time can help generate good requirements, as well as allow effective communication around requirements at a later point (i.e. during the analysis and validation phases).

    Elicitation methods – Focus Groups

    Method Description Assessment and Best Practices Stakeholder Effort BA/PMO Effort
    Focus Group Focus groups are sessions held between a small group (typically ten individuals or less) and an experienced facilitator who leads the conversation in a productive direction. Focus groups are highly effective for initial requirements brainstorming. The best practice is to structure them in a cross-functional manner to ensure multiple viewpoints are represented and the conversation doesn’t become dominated by one particular individual. Facilitators must be wary of “groupthink” in these meetings (the tendency to converge on a single POV). Medium Medium

    Info-Tech Insight

    Group elicitation techniques are most useful for gathering a wide spectrum of requirements from a broad group of stakeholders. Individual or observational techniques are typically needed for further follow-up and in-depth analysis with critical power users or sponsors.

    "Each person has a learning curve. Take the time to assess staff individually as some don’t adjust to change as well as others. Some never will." – CEO, Manufacturing Firm

    Refine your stakeholder analysis through the input elicitation process

    3.1.3 30 minutes

    Review all of these elicitation methods as you go through the workbook as a group. Be sure to document and discuss any other elicitation methods that might be specific to your organization.

    1. Schedule dates and a specific agenda for performing stakeholder elicitation activities.
    • If scheduling more formal methods such as a structured interview or survey, take the time to develop some talking points and questions (see the questionnaire and survey templates in the next step for examples).
  • Assign accountabilities for performing the elicitation exercises and set dates for updating the PMO on the results of these stakeholder elicitations.
  • As curator of the workbook, the PMO will need to refine the stakeholder data in tab 4 of the tool to get a more accurate stakeholder map on the next tab of the workbook.
  • Elicitation method Target stakeholder group(s) PMO staff responsible for eliciting input Next update to PMO
    One-on-one structured interview HR and Sales Karla Molina August 1

    Info-Tech Insight

    Engagement paves the way for smoother communications. The “engagement” approach (rather than simply “communication”) turns stakeholders and users into advocates who help boost your message, sustain change, and realize benefits without constant, direct intervention.

    Develop a stakeholder engagement strategy based on the output of your analysis

    Use the stakeholder map on tab 5 of the Workbook to inform your communications strategy and transition plan.

    Tab 5 of the Workbook provides an output – a stakeholder map – based on your inputs in the previous tab. Use the stakeholder map to inform your communications requirements considerations in the next tab of the workbook as well as your transition plan in the next step.

    The image is a screencapture of tab 5 of the Stakeholder Engagement Workbook.

    This is a screenshot of the “Stakeholder Analysis” from tab 5 of the Workbook. The four quadrants of the map are:

    • Engage (High Interest/High Influence)
    • Communicate – High Level (High Interest/Low Influence)
    • Passive (Low Interest/Low Influence)
    • Communicate – Low Level (Low Interest/High Influence)
    How to interpret each quadrant on the map:

    Top Quadrants: Supporters

    1. Engage: Capitalize on champions to drive the project/change.
    2. Communicate (high level): Leverage this group where possible to help socialize the program and to help encourage dissenters to support.

    Bottom Quadrant: Blockers

    1. Passive: Focus on increasing these stakeholders’ level of support.
    2. Communicate (low level): Pick your battles – focus on your noise makers first and then move on to your blockers.

    Document communications plan requirements based on results of engagement and elicitation

    3.1.4 60 minutes

    The image is a screencapture of the Communications Requirements tab in the Stakeholder Engagement Workbook

    Use the Communications Requirements tab in the Stakeholder Engagement Workbook.

    Do this as a 1–2 hour project team planning session.

    The table will automatically generate a list of stakeholders based on your stakeholder analysis.

    Update the assumptions that you made about the impact of the change in the Impact Analysis with results of stakeholder engagement and elicitation activities.

    Use the table on this tab to refine these assumptions as needed before solidifying your communications plan.

    Define the action required from each stakeholder or stakeholder group (if any) for change to be successful.

    Continually refine messages and methods for communicating with each stakeholder and stakeholder group.

    Note words that work well and words that don’t. For example, some buzzwords might have negative connotations from previous failed initiatives.

    Designate who is responsible for developing and honing the communications plan (see details in the following section on developing the transition plan).

    Step 3.2: Develop and execute the transition plan

    Phase 3 - 3.2

    This step will walk you through the following activities:
    • Create a communications timeline.
    • Establish communications strategy for stakeholder groups.
    • Determine communication delivery methods.
    • Define the feedback and evaluation process.
    • Assess the full range of support and resistance to change.
    • Prepare objections handling process.
    This step involves the following participants:
    • PMO Director
    • Transition Team
    • Project managers
    • Business analyst
    • Project Sponsor
    • Additional IT/PMO staff
    Outcomes of this step
    • A communications strategy
    • A stakeholder feedback process
    • An objections handling strategy
    • A transition plan

    Effective change requires strategic communications and rightsized training plans

    Develop and execute a transition plan through the PMO to ensure long-term adoption.

    In this step we will develop and introduce a plan to manage change around your project.

    After completing this section you will have a realistic, effective, and adaptable transition plan that includes:

    • Clarity around leadership and vision.
    • Well-defined plans for targeting unique groups with specific messages.
    • Resistance and contingency plans.
    • Templates for gathering feedback and evaluating success.

    These activities will enable you to:

    • Execute the transition in coordination with the timeline and structure of the core project.
    • Communicate the action plan and vision for change.
    • Target specific stakeholder and user groups with unique messages.
    • Deal with risks, resistance, and contingencies.
    • Evaluate success through feedback and metrics.

    "Everyone loves change: take what you know and replace it with a promise. Then overlay that promise with the memory of accumulated missed efforts, half-baked attempts, and roads of abandoned promises."

    Toby Elwin

    Assemble the core transition team to help execute this step

    Once the stakeholder engagement step has been completed, the PMO needs to facilitate the involvement of the transition team to help carry out transition planning and communications strategies.

    You should have already sketched out a core transition team in step 1.2.6 of this blueprint. As with all org change activities, ensuring that individuals are made accountable for the execution of the following activities will be key for the long-term success of your change initiative.

    • At this stage, the PMO needs to ensure the involvement of the transition team to participate in the following activities – or the PMO will need to take on the transition planning and communication responsibilities itself.

    Refer to the team structure examples from Activity 1.2.6 of this blueprint if you are still finalizing your transition team.

    Download Info-Tech’s Transition Plan Template to help capture and record the outcomes of the activities in this step.

    Create a high-level communications timeline

    3.2.1 30 minutes

    By now the project sponsor, project manager, and business analysts (or equivalent) should have defined project timelines, requirements, and other key details. Use these to start your communications planning process.

    If your members of the transition team are also part of the core project team, meet with them to elicit the project timeline and requirements.

    Project Milestone Milestone Time Frame Communications Activities Activity Timing Notes
    Business Case Approval
    • Key stakeholder communications
    Pilot Go-Live
    • Pilot launch activity communications
    • Org-wide status communications
    Full Rollout Approval
    • Key stakeholder communications
    Full Rollout
    • Full rollout activity communications
    • Org-wide status communications
    Benefits Assessment
    • Key stakeholder communications
    • Org-wide status communications

    Info-Tech Insight

    Communicate, communicate, communicate.

    Staff are 34% more likely to adapt to change quickly during the implementation and adoption phases when they are provided with a timeline of impending changes specific to their department. (Source: McLean & Company)

    Schedule time to climb out of the “Valley of Despair”

    Many change initiatives fail when leaders give up at the first sign of resistance.

    OCM experts use terms like “Valley of Despair” to describe temporary drops in support and morale that inevitably occur with any significant change. Don’t let these temporary drops derail your change efforts.

    Anticipate setbacks and make sure the project plan accommodates the time and energy required to sustain and reinforce the initiative as people move through stages of resistance.

    The image is a line graph. Segments of the line are labelled with numbers. The beginning of the line is labelled with 1; the descending segment of the line labelled 2; the lowest point is labelled 3; the ascending section is labelled 4; and the end of the graph is labelled 5.

    Based on Don Kelley and Daryl Conner’s Emotional Cycle of Change.

    Identify critical points in the change curve:

    1. Honeymoon of “Uninformed Optimism”: There is usually tentative support and even enthusiasm for change before people have really felt or understood what it involves.
    2. Backlash of “Informed Pessimism” (leading to “Valley of Despair”): As change approaches or begins, people realize they’ve overestimated the benefits (or the speed at which benefits will be achieved) and underestimated the difficulty of change.
    3. Valley of Despair and beginning of “Hopeful Realism”: Eventually, sentiment bottoms out and people begin to accept the difficulty (or inevitability) of change.
    4. Bounce of “Informed Optimism”: People become more optimistic and supportive when they begin to see bright spots and early successes.
    5. Contentment of “Completion”: Change has been successfully adopted and benefits are being realized.

    Tailor a communications strategy for each stakeholder group

    Leveraging the stakeholder analyses you’ve already performed in steps 2.2 and 3.1, customize your communications strategy for the individual stakeholder groups.

    Think about where each of the groups falls within the Organizational Change Depth Scale (below) to determine the type of communications approach required. Don’t forget: the deeper the change, the tougher the job of managing change will be.

    Procedural Behavioral Interpersonal Vocational Cultural

    Position

    • Changing procedures requires clear explanation of what has changed and what people must do differently.
    • Avoid making people think wherever possible. Provide procedural instructions when and where people need them to ensure they remember.

    Incentivize

    • Changing behaviors requires breaking old habits and establishing new ones by adjusting the contexts in which people work.
    • Consider a range of both formal and informal incentives and disincentives, including objective rewards, contextual nudges, cues, and informal recognition

    Empathize

    • Changing people’s relationships (without damaging morale) requires showing empathy for disrupting what is often a significant source of their well-being.
    • Show that efforts have been made to mitigate disruption, and sacrifice is shared by leadership.

    Educate

    • Changing people’s roles requires providing ways to acquire knowledge and skills they need to learn and succeed.
    • Consider a range of learning options that includes both formal training (external or internal) and ongoing self-directed learning.

    Inspire

    • Changing values and norms in the organization (i.e. what type of things are seen as “good” or “normal”) requires deep disruption and persistence.
    • Think beyond incentives; change the vocabularies in which incentives are presented.

    Base your communications approaches on our Organizational Change Depth Scale

    Use the below “change chakras” as a quick guide for structuring your change messages.

    The image is a human, with specific areas of the body highlighted, with notes emerging from them. Above the head is a cloud, labelled Cultural Change/Inspire-Shape ideas and aspirations. The head is the next highlighted element, with notes reading Vocational Change/Educate-Develop their knowledge and skills. The heart is the next area, labelled with Interpersonal Change/Empathize-Appeal to their hearts. The stomach is pictured, with the notes Behavioral Change/Incentivize-Appeal to their appetites and instincts. The final section are the legs, with notes reading Procedural Change/Position-Provide clear direction and let people know where and when they’re needed.

    Categorize stakeholder groups in terms of communications requirements

    3.2.2 30 minutes

    Use the table below to document where your various stakeholder groups fall within the depth scale.
    Depth Levels Stakeholder Groups Tactics
    Procedural Position: Provide explanation of what exactly has changed and specific procedural instructions of what exactly people must do differently to ensure they remember to make adjustments as effortlessly as possible.
    Behavioral Incentivize: Break old habits and establish new ones by adjusting the context of formal and informal incentives (including objective rewards, contextual nudges, cues, and informal recognition).
    Interpersonal Empathize: Offer genuine recognition and support for disruptions of personal networks (a significant source of personal well-being) that may result from changing work relationships. Show how leadership shares the burden of such sacrifices.
    Vocational Educate: Provide a range of learning options (formal and self-directed) to provide the knowledge and skills people need to learn and succeed in changed roles.
    Cultural Inspire: Frame incentives in a vocabulary that reflects any shift in what types of things are seen as “good” or “normal” in the organization.

    The deeper the impact, the more complex the communication strategy

    Interposal, vocational, and cultural changes each require more nuanced approaches when communicating with stakeholders.

    Straightforward → Complex

    When managing interpersonal, vocational, or cultural changes, you will be required to incorporate more inspirational messaging and gestures of empathy than you typically might in a business communication.

    Communications that require an appeal to people’s emotions can be, of course, very powerful, but they are difficult to craft. As a result, oftentimes messages that are meant to inspire do the exact opposite, coming across as farfetched or meaningless platitudes, rather than evocative and actionable calls to change.

    Refer to the tactics below for assistance when crafting more complex change communications that require an appeal to people’s emotions and imaginations.

    • Tell a story. Describe a journey with a beginning (who we are and how we got here) and a destination (our goals and expected success in the future).
    • Convey an intuitive sense of direction. This helps people act appropriately without being explicitly told what to do.
    • Appeal to both emotion and reason. Make people want to be part of the change.
    • Balance abstract ideas with concrete facts. Writers call this “moving up and down the ladder of abstraction.” Without concrete images and facts, the vision will be meaninglessly vague. Without abstract ideas and principles, the vision will lack power to unite people and inspire broad support.
    • Be concise. Make your messages easy to communicate and remember in any situation.

    "Instead of resisting any emotion, the best way to dispel it is to enter it fully, embrace it and see through your resistance."

    Deepak Chopra

    Fine-tune change communications for each stakeholder or audience

    3.2.3 60 to 90 minutes

    Use Info-Tech’s “Message Canvas” (see next slide) to help rationalize and elaborate the change vision for each group.

    Build upon the more high-level change story that you developed in step 1.1 by giving more specificity to the change for specific stakeholder groups.

    Questions to address in your communication strategy include: How will the change benefit the organization and its people? How have we confirmed there is a need for change? What would happen if we didn’t change? How will the change leverage existing strengths – what will stay the same? How will we know when we get to the desired state?

    Remember these guidelines to help your messages resonate:

    • People are busy and easily distracted. Tell people what they really need to know first, before you lose their attention.
    • Repetition is good. Remember the Aristotelian triptych: “Tell them what you’re going to tell them, then tell them, then tell them what you told them.”
    • Don’t use technical terms, jargon, or acronyms. Different groups in organizations tend to develop specialized vocabularies. Everybody grows so accustomed to using acronyms and jargon every day that it becomes difficult to notice how strange it sounds to outsiders. This is especially important when IT communicates with non-technical audiences. Don’t alienate your audience by talking at them in a strange language.
    • Test your message. Run focus groups or deliver communications to a test audience (which could be as simple as asking 2–3 people to read a draft) before delivering messages more broadly.

    Info-Tech Insight

    Change thy language, change thyself.

    Jargon, acronyms, and technical terms represent deeply entrenched cultural habits and assumptions.

    Continuing to use jargon or acronyms after a transition tends to drag people back to old ways of thinking and working.

    You don’t need to invent a new batch of buzzwords for every change (nor should you), but every change is an opportunity to listen for words and phrases that have lost their meaning through overuse and abuse.

    3.2.3 continued - Example “Message Canvas”

    The image is a screencapture of tab 6 of the Organizational Change Impact Analysis Tool, which is a message canvas

    If there are multiple messages or impacts that need to be communicated to a single group or audience, you may need to do multiple Message Canvases per group. Refer back to your Stakeholder Engagement Workbook to help inform the stakeholder groups and messages that this activity should address.

    Go to tab 6 of the Organizational Change Impact Analysis Toolfor multiple message canvas template boxes that you can use. These messages can then help inform your communication plan on tab 7 of that tool.

    Determine methods for communications delivery

    Review your options for communicating your change. This slide covers traditional methods of communication, while the following slides cover some options for multimedia mass-communications.

    Method Best Practices
    Email Email announcements are necessary for every organizational change initiative but are never sufficient. Treat email as a formalizing medium, not a medium of effective communication when organizational change is concerned. Use email to invite people to in-person meetings, make announcements across teams and geographical areas at the same time, and share formal details.
    Team Meeting Team meetings help sell change. Body language and other in-person cues are invaluable when trying to influence people. Team meetings also provide an opportunity to gauge a group’s response to an announcement and gives the audience an opportunity to ask questions and get clarification.
    One-on-One One-on-ones are more effective than team meetings in their power to influence and gauge individual responses, but aren’t feasible for large numbers of stakeholders. Use one-on-ones selectively: identify key stakeholders and influencers who are most able to either advocate change on your behalf or provide feedback (or both).
    Internal Site / Repository Internal sites and repositories help sustain change by making knowledge available after the implementation. People don’t retain information very well when it isn’t relevant to them. Much of their training will be forgotten if they don’t apply that knowledge for several weeks or months. Use internal sites and repositories for how-to guides and standard operating procedures.

    Review multimedia communication methods for reaching wider audiences in the organization

    Method Best Practices
    User Interfaces User interface (UI) design is overlooked as a communication method. Often a simple UI refinement with the clearer prompts or warnings is more effective and efficient than additional training and repeated email reminders.
    Social Media Social media is widely and deeply embraced by people publicly, and is increasingly useful within organizations. Look for ways to leverage existing internal social tools. Avoid trying to introduce new social channels to communicate change unless social transformation is within the scope of the core project’s goals; the social tool itself might become as much of an organizational change management challenge as the original project.
    Posters & Marketing Collateral Posters and other marketing collateral are common communication tools in retail and hospitality industries that change managers in other industries often don’t think of. Making key messages a vivid, visual part of people’s everyday environment is a very effective way to communicate. On the down side, marketing collateral requires professional design skills and can be costly to create. Professional copywriting is also advisable to ensure your message resonates.
    Video Videos are well worth the cost to produce when the change is transformational in nature, as in cultural changes. Videos are useful for both communicating the vision and as part of the training plan.

    Document communication methods and build the Communications Delivery Plan

    3.2.4 30 minutes

    1. Determine when communications need to be delivered for each stakeholder group.
    2. Select the most appropriate delivery methods for each group and for each message.
    • Meetings and presentations
    • Email/broadcast
    • Intranet and other internal channels (e.g. internal social network)
    • Open houses and workshops
  • Designate who will deliver the messages.
  • Develop plans to follow up for feedback and evaluation (Step 3.2.5).
  • The image is a screenshot of the Stakeholder/Audience section of the Transition Plan Template.

    This is a screenshot from the “Stakeholder/Audience” section of Info-Tech’s Transition Plan Template. Use the template to document your communication strategy for each audience and your delivery plan.

    "The role of project communication is to inspire, instigate, inform or educate and ultimately lead to a desired action. Project communication is not a well presented collection of words; rather it is something that propels a series of actions."

    Sidharth Thakur

    Info-Tech Insight

    Repetition is crucial. People need to be exposed to a message 7 times before it sticks. Using a variety of delivery formats helps ensure people will notice and remember key messages. Mix things up to keep employees engaged and looking forward to the next update.

    Define the feedback and evaluation process to ensure an agile response to resistance

    3.2.5 46 to 60 minutes

    1. Designate where/when on the roadmap the project team will proactively evaluate progress/success and elicit feedback in order to identify emerging challenges and opportunities.
    2. Create checklists to review at key milestones to ensure plans are being executed. Review…
    • Key project implementation milestones (i.e. confirm successful deployment/installation).
    • Quick wins identified in the impact analysis and determined in the transition plan (see the following slides for advice in leveraging quick wins).
  • Ensure there is immediate follow-up on communications and training:
    • Confirm understanding and acceptance of vision and action plan – utilize surveys and questionnaires to elicit feedback.
    • Validate people’s acquisition of required knowledge and skills.
    • Identify emerging/unforeseen challenges and opportunities.
  • "While creating and administering a survey represent(s) additional time and cost to the project, there are a number of benefits to be considered: 1) Collecting this information forces regular and systematic review of the project as it is perceived by the impacted organizations, 2) As the survey is used from project to project it can be improved and reused, 3) The survey can quickly collect feedback from a large part of the organization, increasing the visibility of the project and reducing unanticipated or unwelcome reactions."

    – Claire Schwartz

    Use the survey and questionnaire templates on the following two slides for assistance in eliciting feedback. Record the evaluation and feedback gathering process in the Transition Plan Template.

    Sample stakeholder questionnaire

    Use email to distribute a questionnaire (such as the example below) to project stakeholders to elicit feedback.

    In addition to receiving invaluable opinions from key stakeholders and the frontline workers, utilizing questionnaires will also help involve employees in the change, making them feel more engaged and part of the change process.

    Interviewee Date
    Stakeholder Group Interviewer
    Question Response Notes
    How do you think this change will affect you?
    How do you think this change will affect the organization?
    How long do you expect the change to take?
    What do you think might cause the project/change to fail?
    What do you think are the most critical success factors?

    Sample survey template

    Similar to a questionnaire, a survey is a great way to assess the lay of the land in terms of your org change efforts and the likelihood of adoption.

    Using a free online survey tool like Survey Monkey, Typeform, or Google Forms, surveys are quick and easy to generate and deploy. Use the below example as a template to build from.

    Use survey and questionnaire feedback as an occasion to revisit the Impact Analysis Tool and reassess the impacts and roadblocks based on hard feedback.

    To what degree do you agree or disagree with each of the following statements?

    1=Strongly Disagree, 2=Disagree, 3=Somewhat Disagree, 4=Somewhat Agree, 5=Agree, 6=Strongly Agree

    1. I understand why [this change] is happening.
    2. I agree with the decision to [implement this change].
    3. I have the knowledge and tools needed to successfully go through [this change].
    4. Leadership/management is fully committed to the change.
    5. [This change] will be a success.

    Rate the impact of this change.

    1=Very Negative, 2=Negative, 3=Somewhat Negative, 4=Somewhat Positive, 5=Positive, 6=Very Positive

    1. On you personally.
    2. On your team/department/unit.
    3. On the organization as a whole.
    4. On people leading the change.

    Develop plans to leverage support and deal with resistance, objections, and fatigue

    Assess the “Faces of Change” to review the emotions provoked by the change in order to proactively manage resistors and engage supporters.

    The slides that follow walk you through activities to assess the different “faces of change” around your OCM initiative and to perform an objections handling exercise.

    Assessing people’s emotional responses to the change will enable the PMO and transition team to:

    • Brainstorm possible questions, objections, suggestions, and concerns from each audience.
    • Develop responses to questions, objections, and concerns.
    • Revise the communications messaging and plan to include proactive objections handling.
    • Re-position objections and suggestions as questions to plan for proactively communicating responses and objections to show people that you understand their point of view.
    • Develop a plan with clearly defined responsibility for regularly updating and communicating the objections handling document. Active Subversion Quiet Resistance Vocal Skepticism Neutrality / Uncertainty Vocal Approval Quiet Support Active Leadership
    Hard Work Vs. Tough Work

    Carol Beatty’s distinction between “easy work,” “hard work,” and “tough work” can be revealing in terms of the high failure rate on many change initiatives. (“The Tough Work of Managing Change.” Queen’s University IRC. 2015.)

    • Easy work includes administrative tasks like scheduling meetings and training sessions or delivering progress reports.
    • Hard work includes more abstract efforts like estimating costs/benefit or defining requirements.
    • Tough work involves managing people and emotions, i.e. providing leadership through setbacks, and managing resistance and conflict.

    That is what makes organizational change “tough,” as opposed to merely hard. Managing change requires mental and emotional toughness to deal with uncertainty, ambiguity, and conflict.

    Assess the full range of support and resistance to change

    3.2.6 20 minutes

    Categorize the feedback received from stakeholder groups or individual stakeholders across the “faces of change” spectrum.

    Use the table below to document where different stakeholders and stakeholder groups fall within the spectrum.

    Response Symptoms Examples
    Active Subversion Publicly or privately disparaging the transition (in some cases privately disparaging while pretending to support); encouraging people to continue doing things the old way or to leave the organization altogether. Group/Name
    Quiet Resistance Refusing to adopt change, continuing to do things the old way (including seemingly trivial or symbolic things). Non-participative. Group/Name
    Vocal Skepticism Asking questions; questioning the why, what, and how of change, but continuing to show willingness to participate and try new things. Group/Name
    Neutrality / Uncertainty Non-vocal participation, perhaps with some negative body language, but continuing to show tacit willingness to try new things. Group/Name
    Vocal Approval Publicly and privately signaling buy-in for the change. Group/Name
    Quiet Support Actively helping to enable change to succeed without necessarily being a cheerleader or trying to rally others around the transition. Group/Name
    Active Leadership Visibly championing the change and helping to rally others around the transition. Group/Name

    Review strategies and tactics for engaging different responses

    Use the below tactics across the “faces of change” spectrum to help inform the PMO’s responses to sources of objection and resistance and its tactics for leveraging support.

    Response Engagement Strategies and Tactics
    Active Subversion Firmly communicate the boundaries of acceptable response to change: resistance is a natural response to change, but actively encouraging other people to resist change should not be tolerated. Active subversion often indicates the need to find a new role or depart the organization.
    Quiet Resistance Resistance is a natural response to change. Use the Change Curve to accommodate a moderate degree and period of resistance. Use the OCM Depth Scale to ensure communications strategies address the irrational sources of resistance.
    Vocal Skepticism Skepticism can be a healthy sign. Skeptics tend to be invested in the organization’s success and can be turned into vocal and active supporters if they feel their questions and concerns have been heard and addressed.
    Neutrality / Uncertainty Most fence-sitters will approve and support change when they start to see concrete benefits and successes, but are equally likely to become skeptics and resisters when they see signs of failure or a critical mass of skepticism, resistance, or simply ambivalence.
    Vocal Approval Make sure that espoused approval for change isn’t masking resistance or subversion. Engage vocal supporters to convert them into active enablers or champions of change.
    Quiet Support Engage quiet supporters to participate where their skills or social and political capital might help enable change across the organization. This could either be formal or informal, as too much formal engagement can invite minor disagreements and slow down change.
    Active Leadership Engage some of the active cheerleaders and champions of change to help deliver communications (and in some cases training) to their respective groups or teams.

    Don’t let speed bumps become roadblocks

    What If... Do This: To avoid:
    You aren’t on board with the change? Fake it to your staff, then communicate with your superiors to gather the information you need to buy in to the change. Starting the change process off on the wrong foot. If your staff believe that you don’t buy in to the change, but you are asking them to do so, they are not going to commit to it.
    When you introduce the change, a saboteur throws a tantrum? If the employee storms out, let them. If they raise uninformed objections in the meeting that are interrupting your introduction, ask them to leave and meet with them privately later on. Schedule an ad hoc one-on-one meeting. A debate at the announcement. It’s an introduction to the change and questions are good, but it’s not the time for debate. Leave this for the team meetings, focus groups, and one-on-ones when all staff have digested the information.
    Your staff don’t trust you? Don’t make the announcement. Find an Enthusiast or another manager that you trust to make the announcement. Your staff blocking any information you give them or immediately rejecting anything you ask of them. Even if you are telling the absolute truth, if your staff don’t trust you, they won’t believe anything you say.
    An experienced skeptic has seen this tried before and states it won’t work? Leverage their experience after highlighting how the situation and current environment is different. Ask the employee what went wrong before. Reinventing a process that didn’t work in the past and frustrating a very valuable segment of your staff. Don’t miss out on the wealth of information this Skeptic has to offer.

    Use the Objections Handling Template on the next slide to brainstorm specific objections and forms of resistance and to strategize about the more effective responses and mitigation strategies.

    Copy these objections and responses into the designated section of the Transition Plan Template. Continue to revise objections and responses there if needed.

    Objections Handling Template

    3.2.7 45 to 60 minutes

    Objection Source of Objection PMO Response
    We tried this two years ago. Vocal skepticism Enabling processes and technologies needed time to mature. We now have the right process discipline, technologies, and skills in place to support the system. In addition, a dedicated role has been created to oversee all aspects of the system during and after implementation.
    Why aren’t we using [another solution]? Uncertainty We spent 12 months evaluating, testing, and piloting solutions before selecting [this solution]. A comprehensive report on the selection process is available on the project’s internal site [here].

    Info-Tech Insight

    There is insight in resistance. The individuals best positioned to provide insight and influence change positively are also best positioned to create resistance. These people should be engaged throughout the implementation process. Their insights will very likely identify risks, barriers, and opportunities that need to be addressed.

    Make sure the action plan includes opportunities to highlight successes, quick wins, and bright spots

    Highlighting quick wins or “bright spots” helps you go from communicating change to more persuasively demonstrating change.

    Specifically, quick wins help:

    • Demonstrate that change is possible.
    • Prove that change produces positive results.
    • Recognize and reward people’s efforts.

    Take the time to assess and plan quick wins as early as possible in the planning process. You can revisit the impact assessment for assistance in identifying potential quick wins; more so, work with the project team and other stakeholders to help identify quick wins as they emerge throughout the planning and execution phases.

    Make sure you highlight bright spots as part of the larger story and vision around change. The purpose is to continue to build or sustain momentum and morale through the transition.

    "The quick win does not have to be profound or have a long-term impact on your organization, but needs to be something that many stakeholders agree is a good thing… You can often identify quick wins by simply asking stakeholders if they have any quick-win recommendations that could result in immediate benefits to the organization."

    John Parker

    Tips for identifying quick wins (Source: John Parker, “How Business Analysts can Identify Quick Wins,” 2013):
    • Brainstorm with your core team.
    • Ask technical and business stakeholders for ideas.
    • Observe daily work of users and listen to users for problems and opportunities; quick wins often come from the rank and file, not from the top.
    • Review and analyze user support trouble tickets; this can be a wealth of information.
    • Be open to all suggestions.

    Info-Tech Insight

    Stay positive. Our natural tendency is to look for what’s not working and try to fix it. While it’s important to address negatives, it’s equally important to highlight positives to keep people committed and motivated around change.

    Document the outcomes of this step in the Transition Plan Template

    3.2.8 45 minutes

    Consolidate and refine communication plan requirements for each stakeholder and group affected by change.

    Upon completion of the activities in this step, the PMO Director is responsible for ensuring that outcomes have been documented and recorded in the Transition Plan Template. Activities to be recorded include:

    • Stakeholder Overview
    • Communications Schedule Activity
    • Communications Delivery
    • Objections Handling
    • The Feedback and Evaluation Process

    Going forward, successful change will require that many responsibilities be delegated beyond the PMO and core transition team.

    • Delegate responsibilities to HR, managers, and team members for:
      • Advocating the importance of change.
      • Communicating progress toward project milestones and goals.
      • Developing HR and training plan.
    • Ensure sponsorship stays committed and active during and after the transition.
      • Leadership visibility throughout the execution and follow-up of the project is needed to remind people of the importance of change and the organization’s commitment to project success.

    Download Info-Tech’s Transition Plan Template.

    "Whenever you let up before the job is done, critical momentum can be lost and regression may follow." – John Kotter, Leading Change

    Step 3.3: Establish HR and Training Plans

    Phase 3 - 3.3

    This step will walk you through the following activities:
    • Analyze HR requirements for involvement in training.
    • Outline appropriate HR and training timelines.
    • Develop training plan requirements across different stakeholder groups.
    • Define training content.
    • Assess skills required to support the change and review options for filling HR gaps.
    This step involves the following participants:
    • PMO Director
    • Transition Team
    • HR Personnel
    • Project Sponsor
    Outcomes of this step
    • A training plan
    • Assessment of skill required to support the change

    Make sure skills, roles, and teams are ready for change

    Ensure that the organization has the infrastructure in place and the right skills availability to support long-term adoption of the change.

    The PMO’s OCM approach should leverage organizational design and development capabilities already in place.

    Recommendations in this section are meant to help the PMO and transition team understand HR and training plan activities in the context of the overall transition process.

    Where organizational design and development capabilities are low, the following steps will help you do just enough planning around HR, and training and development to enable the specific change.

    In some cases the need for improved OCM will reveal the need for improved organizational design and development capabilities.

    • Required Participants for this Step: PMO Leader; PMO staff; Project manager.
    • Recommended Participants for this Step: Project Sponsor; HR personnel.

    This section will walk you through the basic steps of developing HR, training, and development plans to support and enable the change.

    For comprehensive guidance and tools on role, job, and team design, see Info-Tech’s Transform IT Through Strategic Organizational Design blueprint.

    Info-Tech Insight

    Don’t make training a hurdle to adoption. Training and other disruptions take time and energy away from work. Ineffective training takes credibility away from change leaders and seems to validate the efforts of saboteurs and skeptics. The PMO needs to ensure that training sessions are as focused and useful as possible.

    Analyze HR requirements to ensure efficient use of HR and project stakeholder time

    3.3.1 30-60 minutes

    Refer back to Activity 3.2.4. Use the placement of each stakeholder group on the Organizational Change Depth Scale (below) to determine the type of HR and training approach required. Don’t impose training rigor where it isn’t required.

    Procedural Behavioral Interpersonal Vocational Cultural
    Simply changing procedures doesn’t generally require HR involvement (unless HR procedures are affected). Changing behaviors requires breaking old habits and establishing new ones, often using incentives and disincentives. Changing teams, roles, and locations means changing people’s relationships, which adds disruption to people’s lives and challenges for any change initiative. Changing people’s roles and responsibilities requires providing ways to acquire knowledge and skills they need to learn and succeed. Changing values and norms in the organization (i.e. what type of things are seen as “good” or “normal”) requires deep disruption and persistence.
    Typically no HR involvement. HR consultation recommended to help change incentives, compensation, and training strategies. HR consultation strongly recommended to help define roles, jobs, and teams. HR responsibility recommended to develop training and development programs. HR involvement recommended.

    22%

    In a recent survey of 276 large and midsize organizations, eighty-seven percent of survey respondents trained their managers to “manage change,” but only 22% felt the training was truly effective. (Towers Watson)

    Outline appropriate HR and training timelines

    3.3.2 15 minutes

    Revisit the high-level project schedule from steps 1.2.4 and 3.4.1 to create a tentative timeline for HR and training activities.

    Revise this timeline throughout the implementation process, and refine the timing and specifics of these activities as you move from the development to the deployment phase.

    Project Milestone Milestone Time Frame HR/Training Activities Activity Timing Notes
    Business Case Approval
    • Consulted to estimate timeline and cost
    Pilot Go-Live
    • Train groups affected by pilot
    Full Rollout Approval
    • Consulted to estimate timeline and cost
    Full Rollout
    • Train the trainers for full-scale rollout
    Benefits Assessment
    • Consulted to provide actual time and costs

    "The reason it’s going to hurt is you’re going from a state where you knew everything to one where you’re starting over again."

    – BA, Natural Resources Company

    Develop the training plan to ensure that the right goals are set, and that training is properly timed and communicated

    3.3.3 60 minutes

    Use the final tab in the Stakeholder Engagement Workbook, “7. Training Requirements,” to begin fleshing out a training plan for project stakeholders.

    The image is a screencapture of the final tab in the Stakeholder Engagement Workbook, titled Training Requirements.

    The table will automatically generate a list of stakeholders based on your stakeholder analysis.

    If your stakeholder list has grown or changed since the stakeholder engagement exercise in step 3.1, update the “Stakeholder List” tab in the tool.

    Estimate when training can begin, when training needs to be completed, and the total hours required.

    Training too early and too late are both common mistakes. Training too late hurts morale and creates risks. Training too early is often wasted and creates the need for retraining as knowledge and skills are lost without immediate relevance to their work.

    Brainstorm or identify potential opportunities to leverage for training (such as using existing resources and combining multiple training programs).

    Review the Change Management Impact Analysis to assess skills and knowledge required for each group in order for the change to succeed.

    Depending on the type of change being introduced, you may need to have more in-depth conversations with technical advisors, project management staff, and project sponsors concerning gaps and required content.

    Define training content and make key logistical decisions concerning training delivery for staff and users

    3.3.4 30-60 minutes

    Ultimately, the training plan will have to be put into action, which will require that the key logistical decisions are made concerning content and training delivery.

    The image is a screencapture of the Training Plan section of the Transition Plan Template.

    1. Use the “Training Plan” section in Info-Tech’s Transition Plan Template to document details of your training plan: schedules, resources, rooms, and materials required, etc.
    2. Designate who is responsible for developing the training content details. Responsibilities will include:
      • Developing content modules.
      • Determining the appropriate delivery model for each audience and content module (e.g. online course, classroom, outsourced, job shadowing, video tutorials, self-learning).
      • Finding and booking resources, locations, equipment, etc.

    “95% of learning leaders from organizations that are very effective at implementing important change initiatives find best practices by partnering with a company or an individual with experience in the type of change, twice as often as ineffective organizations.”

    Source: Implementing and Supporting Training for Important Change Initiatives.

    Training content should be developed and delivered by people with training experience and expertise, working closely with subject matter experts. In the absence of such individuals, partnering with experienced trainers is a cost that should be considered.

    Assess skills required to support the change that are currently absent or in short supply

    3.3.5 15 to 30 minutes

    The long-term success of the change is contingent on having the resources to maintain and support the tool, process, or business change being implemented. Otherwise, resourcing shortfalls could threaten the integrity of the new way of doing things post-change, threatening people’s trust and faith in the validity of the change as a whole.

    Use the table below to assess and record skills requirements. Refer to the tactics on the next slide for assistance in filling gaps.

    Skill Required Description of Need Possible Resources Recommended Next Steps Timeline
    Mobile Dev Users expect mobile access to services. We need knowledge of various mobile platforms, languages or frameworks, and UX/UI requirements for mobile.
    • Train web team
    • Outsource
    • Analyze current and future mobile requirements.
    Probably Q1 2015
    DBAs Currently have only one DBA, which creates a bottleneck. We need some DBA redundancy to mitigate risk of single point of failure.
    • Redeploy and train member of existing technology services team.
    • Hire or contract new resources.
    • Analyze impact of redeploying existing resources.
    Q3 2014

    Review your options for filling HR gaps

    Options: Benefits: Drawbacks:
    Redeploy staff internally
    • Retains firm-specific knowledge.
    • Eliminates substantial costs of recruiting and terminating employees.
    • Mitigates risk; reduces the number of unknowns that come with acquiring talent.
    • Employees could already be fully or over-allocated.
    • Employees might lack the skills needed for the new or enhanced positions.
    Outsource
    • Best for addressing short-term, urgent needs, especially when the skills and knowledge required are too new or unfamiliar to manage internally.
    • Risk of sharing sensitive information with third parties.
    • Opportunity cost of not investing in knowledge and skills internally.
    Contract
    • Best when you are uncertain how long needs for particular skills or budget for extra capacity will last.
    • Diminished loyalty, engagement, and organizational culture.
    • Similar drawbacks as with outsourcing.
    Hire externally
    • Best for addressing long-term needs for strategic or core skills.
    • Builds capacity and expertise to support growing organizations for the long term.
    • High cost of recruiting and onboarding.
    • Uncertainty: risk that new hires might have misrepresented their skills or won’t fit culturally.
    • Commitment to paying for skills that might diminish in demand and value over time.
    • Economic uncertainty: high cost of layoffs and buyouts.

    Report HR and training plan status to the transition team

    3.3.6 10 minutes (and ongoing thereafter)

    Ensure that any changes or developments made to HR and training plans are captured in the Transition Plan Template where applicable.
    1. Upon completion of the activities in this step, ensure that the “Training Plan” section of the template reflects outcomes and decisions made during the preceding activities.
    2. Assign ongoing RACI roles for informing the transition team of HR and training plan changes; similarly define accountabilities for keeping the template itself up to date.
    • Record these roles within the template itself under the “Roles & Responsibilities” section.
  • Be sure to schedule a date for eliciting training feedback in the “Training Schedule” section of the template.
    • A simple survey, such as those discussed in step 3.2, can go a long way in both helping stakeholders feel more involved in the change, and in making sure training mistakes and weaknesses are not repeated again and again on subsequent change initiatives.
  • Info-Tech Insight

    Try more ad hoc training methods to offset uncertain project timelines.

    One of the top challenges organizations face around training is getting it timed right, given the changes to schedule and delays that occur on many projects.

    One tactic is to take a more ad hoc approach to training, such as making IT staff available in centralized locations after implementation to address staff issues as they come up.

    This will not only help eliminate the waste that can come from poorly timed and ineffective training sessions, but it will also help with employee morale, giving individuals a sense that they haven’t been left alone to navigate unfamiliar processes or technologies.

    Adoption can be difficult for some, but the cause is often confusion and misunderstanding

    CASE STUDY

    Industry Manufacturing

    Source Info-Tech Client

    Challenge
    • The strategy team responsible for the implementation of a new operation manual for the subsidiaries of a global firm was monitoring the progress of newly acquired firms as the implementation of the manual began.
    • They noticed that one department in a distant location was not meeting the new targets or fulfilling the reporting requirements on staff progress.
    Solution
    • The strategy team representative for the subsidiary firm went to the manager leading the department that was slow to adopt the changes.
    • When asked, the manager insisted that he did not have the time or resources to implement all of these changes while maintaining the operation of the department.
    • With true business value in mind, the manager said, they chose to keep the plant running.
    Results
    • The representative from the strategy team was surprised to find that the manager was having such trouble fitting the changes into daily operations as the changes were the daily operations.
    • The representative took the time to go through the new operation manual with the manager and explain that the changes replaced daily operations and were not additions to them.

    "The cause of slow adoption is often not anger or denial, but a genuine lack of understanding and need for clarification. Avoid snap decisions about a lack of adoption until staff understand the details." – IT Manager

    If you want additional support, have our analysts guide you through this phase as part of an Info-Tech workshop

    Book a workshop with our Info-Tech analysts:

    • To accelerate this project, engage your IT team in an Info-Tech workshop with an Info-Tech analyst team.
    • Info-Tech analysts will join you and your team onsite at your location or welcome you to Info-Tech’s historic Toronto office to participate in an innovative onsite workshop.
    • Contact your account manager (www.infotech.com/account), or email Workshops@InfoTech.com for more information.

    The following are sample activities that will be conducted by Info-Tech analysts with your team:

    3.1.2 Undergo a stakeholder analysis to ensure positive stakeholder engagement

    Move away from a command-and-control approach to change by working with the analyst to develop a strategy that engages stakeholders in the change, making them feel like they are a part of it.

    3.2.3 Develop a stakeholder sentiment-sensitive communications strategy

    Work with the analyst to fine-tune the stakeholder messaging across various stakeholder responses to change.

    If you want additional support, have our analysts guide you through this phase as part of an Info-Tech workshop

    Book a workshop with our Info-Tech analysts:

    3.2.5 Define a stakeholder feedback and evaluation process

    Utilize analyst experience and perspective in order to develop strategy for effectively evaluating stakeholder feedback early enough that resistance and suggestions can be accommodated with the OCM strategy and project plan.

    3.2.7 Develop a strategy to cut off resistance to change

    Utilize analyst experience and perspective in order to develop an objections handling strategy to deal with resistance, objections, and fatigue.

    3.3.4 Develop the training plan to ensure that the right goals are set, and that training is properly timed and communicated

    Receive custom analyst insights on rightsizing training content and timing your training sessions effectively.

    Phase 4

    Establish a Post-Project Benefits Attainment Process

    Phase 4 outline

    Call 1-888-670-8889 or email GuidedImplementations@InfoTech.com for more information.

    Complete these steps on your own, or call us to complete a guided implementation. A guided implementation is a series of 2-3 advisory calls that help you execute each phase of a project. They are included in most advisory memberships.

    Guided Implementation 4: Establish a Post-Project Benefits Attainment Process

    Proposed Time to Completion (in weeks): 1 to 2 weeks

    Step 4.1: Determine accountabilities for benefits attainment

    Discuss these issues with analyst:

    • Accountability for tracking the business outcomes of the project post-completion is frequently opaque, with little or no allocated resourcing.
    • As a result, projects may get completed, but their ROI to the organization is not tracked or understood.

    Then complete these activities…

    • Perform a post-implementation project review of the pilot OCM initiative.
    • Assign post-project benefits tracking accountabilities.
    • Implement a benefits tracking process and tool.

    With these tools & templates:

    • Portfolio Benefits Tracking Tool
    • Activity 4.1.2: “Assign ownership for realizing benefits after the project is closed”
    • Activity 4.1.3: “Define a post-project benefits tracking process”

    Step 4.1: Determine accountabilities for benefits attainment

    Phase 4 - 4.1

    This step will walk you through the following activities:
    • Conduct a post-implementation review of pilot OCM project.
    • Assign ownership for realizing benefits after the project is closed.
    • Define a post-project benefits tracking process.
    • Implement a tool to help monitor and track benefits over the long term.
    This step involves the following participants:
    • PMO Director
    • Project Sponsor
    • Project managers
    • Business analyst
    • Additional IT/PMO staff
    Outcomes of this step
    • Appropriate assignment of accountabilities for tracking benefits after the project has closed
    • A process for tracking benefits over the long-run
    • A benefits tracking tool

    Project benefits result from change

    A PMO that facilitates change is one that helps drive benefits attainment long after the project team has moved onto the next initiative.

    Organizations rarely close the loop on project benefits once a project has been completed.

    • The primary cause of this is accountability for tracking business outcomes post-project is almost always poorly defined, with little or no allocated resourcing.
    • Even organizations that define benefits well often neglect to manage them once the project is underway. If benefits realization is not monitored, the organization will miss opportunities to close the gap on lagging benefits and deliver expected project value.
    • It is commonly understood that the project manager and sponsor will need to work together to shift focus to benefits as the project progresses, but this rarely happens as effectively as it should.

    With all this in mind, in this step we will round out our PMO-driven org change process by defining how the PMO can help to better facilitate the benefits realization process.

    This section will walk you through the basic steps of developing a benefits attainment process through the PMO.

    For comprehensive guidance and tools, see Info-Tech’s Establish the Benefits Realization Process.

    Info-Tech Insight

    Two of a kind. OCM, like benefits realization, is often treated as “nice to have” rather than “must do.” These two processes are both critical to real project success; define benefits properly during intake and let OCM take the reigns after the project kicks off.

    The benefits realization process spans the project lifecycle

    Benefits realization ensures that the benefits defined in the business case are used to define a project’s expected value, and to facilitate the delivery of this value after the project is closed. The process begins when benefits are first defined in the business case, continues as benefits are managed through project execution, and ends when the loop is closed and the benefits are actually realized after the project is closed.

    Benefits Realization
    Define Manage Realize
    Initial Request Project Kick Off *Solution Is Deployed
    Business Case Approved Project Execution Solution Maintenance
    PM Assigned *Project Close Solution Decommissioned

    *For the purposes of this step, we will limit our focus to the PMO’s responsibilities for benefits attainment at project close-out and in the project’s aftermath to ensure that responsibilities for tracking business outcomes post-project have been properly defined and resourced.

    Ultimate project success hinges on a fellowship of the benefits

    At project close-out, stewardship of the benefits tracking process should pass from the project team to the project sponsor.

    As the project closes, responsibility for benefits tracking passes from the project team to the project sponsor. In many cases, the PMO will need to function as an intermediary here, soliciting the sponsor’s involvement when the time comes.

    The project manager and team will likely move onto another project and the sponsor (in concert with the PMO) will be responsible for measuring and reporting benefits realization.

    As benefits realization is measured, results should be collated by the PMO to validate results and help flag lagging benefits.

    The activities that follow in this step will help define this process.

    The PMO should ensure the participation of the project sponsor, the project manager, and any applicable members of the business side and the project team for this step.

    Ideally, the CIO and steering committee members should be involved as well. At the very least, they should be informed of the decisions made as soon as possible.

    Initiation-Planning-Execution-Monitoring & Controlling-Closing

    Conduct post-implementation review for your pilot OCM project

    4.1.1 60 minutes

    The post-project phase is the most challenging because the project team and sponsor will likely be busy with other projects and work.

    Conducting a post-implementation review for every project will force sponsors and other stakeholders to assess actual benefits realization and identify lagging benefits.

    If the project is not achieving its benefits, a remediation plan should be created to attempt to capture these benefits as soon as possible.

    Agenda Item
    Assess Benefits Realization
    • Compare benefits realized to projected benefits.
    • Compare benefit measurements with benefit targets.
    Assess Quality
    • Performance
    • Availability
    • Reliability
    Discuss Ongoing Issues
    • What has gone wrong?
    • Frequency
    • Cause
    • Resolution
    Discuss Training
    • Was training adequate?
    • Is any additional training required?
    Assess Ongoing Costs
    • If there are ongoing costs, were they accounted for in the project budget?
    Assess Customer Satisfaction
    • Review stakeholder surveys.

    Assign ownership for realizing benefits after the project is closed

    4.1.2 45 to 60 minutes

    The realization stage is the most difficult to execute and oversee. The project team will have moved on, and unless someone takes accountability for measuring benefits, progress will not be measured. Use the sample RACI table below to help define roles and responsibilities for post-project benefits attainment.

    Process Step Responsible Accountable Consulted Informed
    Track project benefits realization and document progress Project sponsor Project sponsor PMO (can provide tracking tools and guidance), and directors or managers in the affected business unit who will help gather necessary metrics for the sponsor (e.g. report an increase in sales 3 months post-project) PMO (can collect data and consolidate benefits realization progress across projects)
    Identify lagging benefits and perform root cause analysis Project sponsor and PMO Project sponsor and PMO Affected business unit CIO, IT steering committee
    Adjust benefits realization plan as needed Project sponsor Project sponsor Project manager, affected business units Any stakeholders impacted by changes to plan
    Report project success PMO PMO Project sponsor IT and project steering committees

    Info-Tech Insight

    A business accountability: Ultimately, the sponsor must help close this loop on benefits realization. The PMO can provide tracking tools and gather and report on results, but the sponsor must hold stakeholders accountable for actually measuring the success of projects.

    Define a post-project benefits tracking process

    4.1.3 45 minutes

    While project sponsors should be accountable for measuring actual benefits realization after the project is closed, the PMO can provide monitoring tools and it should collect measurements and compare results across the portfolio.

    Steps in a benefits tracking process.

    1. Collate the benefits of all the projects in your portfolio. Document each project’s benefits, with the metrics, targets, and realization timelines of each project in a central location.
    2. Collect and document metric measurements. The benefit owner is responsible for tracking actual realization and reporting it to the individual(s) tracking portfolio results.
    3. Create a timeline and milestones for benefits tracking. Establish a high-level timeline for assessing benefits, and put reminders in calendars accordingly, to ensure that commitments do not fall off stakeholders’ radars.
    4. Flag lagging benefits for further investigation. Perform root cause analysis to then find out why a benefit is behind schedule, and what can be done to address the problem.

    "Checking the results of a decision against its expectations shows executives what their strengths are, where they need to improve, and where they lack knowledge or information."
    Peter Drucker

    Implement a tool to help monitor and track benefits over the long term

    4.1.4 Times will vary depending on organizational specifics of the inputs

    Download Info-Tech’s Portfolio Benefits Tracking Tool to help solidify the process from the previous step.

    1. Document each project’s benefits, with the metrics, targets, and realization timelines. Tab 1 of the tool is a data entry sheet to capture key portfolio benefit forecasts throughout the project.
    2. Collect and document metric measurements. Tab 2 is where the PMO, with data from the project sponsors, can track actuals month after month post-implementation.
    3. Flag lagging benefits for further investigation. Tab 3 provides a dashboard that makes it easy to flag lagging benefits. The dashboard produces a variety of meaningful benefit reports including a status indication for each project’s benefits and an assessment of business unit performance.

    Continue to increase accountability for benefits and encourage process participation

    Simply publishing a set of best practices will not have an impact unless accountability is consistently enforced. Increasing accountability should not be complicated. Focus on publicly recognizing benefit success. As the process matures, you should be able to use benefits as a more frequent input to your budgeting process.

    • Create an internal challenge. Publish the dashboard from the Portfolio Benefits Tracking Tool and highlight the top 5 or 10 projects that are on track to achieve benefits. Recognize the sponsors and project team members. Recognizing individuals for benefits success will get people excited and encourage an increased focus on benefits.
    • With executive level involvement, the PMO could help institute a bonus structure based on benefits realization. For instance, project teams could be rewarded with bonuses for achieving benefits. Decide upon a set post-project timeline for determining this bonus. For example, 6 months after every project goes live, measure benefits realization. If the project has realized benefits, or is on track to realize benefits, the PM should be given a bonus to split with the team.
    • Include level of benefits realization in the performance reviews of project team members.
    • As the process matures, start decreasing budgets according to the monetary benefits documented in the business case (if you are not already doing so). If benefits are being used as inputs to the budgeting process, sponsors will need to ensure that they are defined properly.

    Info-Tech Insight

    Don’t forget OCM best practices throughout the benefits tracking process. If benefits are lagging, the PMO should revisit phase 3 of this blueprint to consider how challenges to adoption are negatively impacting benefits attainment.

    If you want additional support, have our analysts guide you through this phase as part of an Info-Tech workshop

    Book a workshop with our Info-Tech analysts:

    • To accelerate this project, engage your IT team in an Info-Tech workshop with an Info-Tech analyst team.
    • Info-Tech analysts will join you and your team onsite at your location or welcome you to Info-Tech’s historic Toronto office to participate in an innovative onsite workshop.
    • Contact your account manager (www.infotech.com/account), or email Workshops@InfoTech.com for more information.

    The following are sample activities that will be conducted by Info-Tech analysts with your team:

    4.1.2 Assign appropriate ownership and ensure adequate resourcing for realizing benefits after the project is closed

    Get custom insights into how the benefits tracking process should be carried out post-project at your organization to ensure that intended project outcomes are effectively monitored and, in the long run, achieved.

    4.1.4 Implement a benefits tracking tool

    Let our analysts customize a home-grown benefits tracking tool for your organization to ensure that the PMO and project sponsors are able to easily track benefits over time and effectively pivot on lagging benefits.

    Phase 5

    Solidify the PMO’s Role as Change Leader

    Phase 5 outline

    Call 1-888-670-8889 or email GuidedImplementations@InfoTech.com for more information.

    Complete these steps on your own, or call us to complete a guided implementation. A guided implementation is a series of 2-3 advisory calls that help you execute each phase of a project. They are included in most advisory memberships.

    Guided Implementation 5: Solidify the PMO’s role as change leader

    Proposed Time to Completion (in weeks): 1 to 2 weeks

    Step 5.1: Institute an organizational change management playbook

    Discuss these issues with an analyst:

    • With the pilot OCM initiative complete, the PMO will need to roll out an OCM program to accommodate all of the organization’s projects.
    • The PMO will need to facilitate organization-wide OCM accountabilities – whether it’s the PMO stepping into the role of OCM leader, or other appropriate accountabilities being assigned.

    Then complete these activities…

    • Review the success of the pilot OCM initiative.
    • Define organizational roles and responsibilities for change management.
    • Formalize the Organizational Change Management Playbook.

    With these tools & templates:

    • Organizational Change Management Playbook
    • Activity 5.1.1: “Review lessons learned to improve organizational change management as a core discipline of the PMO”
    • Activity 5.1.3: “Define ongoing organizational roles and responsibilities for change management”

    Step 5.1: Institute an organizational change management playbook

    Phase 5 - 5.1

    This step will walk you through the following activities:
    • Review lessons learned to improve OCM as a core discipline of the PMO.
    • Monitor organizational capacity for change.
    • Define organizational roles and responsibilities for change management.
    • Formalize the Organizational Change Management Playbook.
    • Assess the value and success of the PMO’s OCM efforts.
    This step involves the following participants:
    • Required: PMO Director; PMO staff
    • Strongly recommended: CIO and other members of the executive layer
    Outcomes of this step
    • A well-defined organizational mandate for change management, whether through the PMO or another appropriate stakeholder group
    • Definition of organizational roles and responsibilities for change management
    • An OCM playbook
    • A process and tool for ongoing assessment of the value of the PMO’s OCM activities

    Who, in the end, is accountable for org change success?

    We return to a question that we started with in the Executive Brief of this blueprint: who is accountable for organizational change?

    If nobody has explicit accountability for organizational change on each project, the Officers of the corporation retained it. Find out who is assumed to have this accountability.

    On the left side of the image, there is a pyramid with the following labels in descending order: PMO; Project Sponsors; Officers; Directors; Stakeholders. The top three tiers of the pyramid have upward arrows connecting one section to the next; the bottom three tiers have downward pointing arrows, connecting one section to the next. On the right side of the image is the following text: If accountability for organizational change shifted to the PMO, find out and do it right. PMOs in this situation should proceed with this step. Officers of the corporation have the implicit fiduciary obligation to drive project benefits because they ultimately authorize the project spending. It’s their job to transfer that obligation, along with the commensurate resourcing and authority. If the Officers fail to make someone accountable for results of the change, they are failing as fiduciaries appointed by the Board of Directors. If the Board fails to hold the Officers accountable for the results, they are failing to meet the obligations they made when accepting election by the Shareholders.

    Info-Tech Insight

    Will the sponsor please stand up?

    Project sponsors should be accountable for the results of project changes. Otherwise, people might assume it’s the PMO or project team.

    Keep your approach to change management dynamic while building around the core discipline

    The PMO will need to establish an OCM playbook that can scale to a wide variety of projects. Avoid rigidity of processes and keep things dynamic as you build up your OCM muscles as an organization.

    Continually Develop

    Change Management Capabilities

    Progressively build a stable set of core capabilities.

    The basic science of human behavior underlying change management is unlikely to change. Effective engagement, communication, and management of uncertainty are valuable capabilities regardless of context and project specifics.

    Regularly Update

    Organizational Context

    Regularly update recurring activities and artifacts.

    The organization and the environment in which it exists will constantly evolve. Reusing or recycling key artifacts will save time and improve collaboration (by leveraging shared knowledge), but you should plan to update them on at least a quarterly or annual basis.

    Respond To

    Future Project Requirements

    Approach every project as unique.

    One project might involve more technology risk while another might require more careful communications. Make sure you divide your time and effort appropriately for each particular project to make the most out of your change management playbook.

    Info-Tech Insight

    Continuous Change. Continuous Improvement. Change is an ongoing process. Your approach to managing change should be continually refined to keep up with changes in technology, corporate strategy, and people involved.

    Review lessons learned to improve organizational change management as a core discipline of the PMO

    5.1.1 60 minutes

    1. With your pilot OCM initiative in mind, retrospectively brainstorm lessons learned using the template below. Info-Tech recommends doing this with the transition team. Have people spend 10-15 minutes brainstorming individually or in 2- to 3-person groups, then spend 15-30 minutes presenting and discussing findings collectively.

    What worked? What didn't work? What was missing?

    2. Develop recommendations based on the brainstorming and analysis above.

    Continue... Stop... Start...

    Monitor organizational capacity for change

    5.1.2 20 minutes (to be repeated quarterly or biannually thereafter)

    Perform the Organizational Change Management Capabilities Assessment in the wake of the OCM pilot initiative and lessons learned exercise to assess capabilities’ improvements.

    As your OCM processes start to scale out over a range of projects across the organization, revisit the assessment on a quarterly or bi-annual basis to help focus your improvement efforts across the 7 change management categories that drive the survey.

    • Cultural Readiness
    • Leadership & Sponsorship
    • Organizational Knowledge
    • Change Management Skills
    • Toolkit & Templates
    • Process Discipline
    • KPIs & Metrics

    The image is a bar graph, with the above mentioned change management categories on the Y-axis, and the categories Low, Medium, and High on the X-axis.

    Info-Tech Insight

    Continual OCM improvement is a collaborative effort.

    The most powerful way to drive continual improvement of your organizational change management practices is to continually share progress, wins, challenges, feedback, and other OCM related concerns with stakeholders. At the end of the day, the PMO’s efforts to become a change leader will all come down to stakeholder perceptions based upon employee morale and benefits realized.

    Define ongoing organizational roles and responsibilities for change management

    5.1.3 60 minutes

    1. Decide whether to designate/create permanent roles for managing change.
    • Recommended if the PMO is engaged in at least one project at any given time that generates organizational change.
  • Designate a principle change manager (if you choose to) – it is likely that responsibilities will be given to someone’s existing position (such as PM or BA).
    • Make sure any permanent roles are embedded in the organization (e.g. within the PMO, rather than trying to establish a one-person “Change Management Office”) and have leadership support.
  • Consider whether to build a team of permanent change champions – it is likely that responsibilities will be given to existing positions.
    • This type of role is increasingly common in organizations that are aggressively innovating and keeping up with consumer technology adoption. If your organization already has a program like this for engaging early adopters and innovators, build on what’s already established.
    • Work with HR to make sure this is aligned with any existing training and development programs.
  • Info-Tech Insight

    Avoid creating unnecessary fiefdoms.

    Make sure any permanent roles are embedded in the organization (e.g. within the PMO) and have leadership support.

    Copy the RACI table from Activity 3.1.1. and repurpose it to help define the roles and responsibilities.

    Include this RACI when you formalize your OCM Playbook.

    Formalize and communicate the Organizational Change Management Playbook

    5.1.4 45 to 60 minutes

    1. Formalize the playbook’s scope:
      1. Determine the size and type of projects for which organizational change management is recommended.
      2. Make sure you clearly differentiate organizational change management and enablement from technical change management (i.e. release management and acceptance).
    2. Refine and formalize tools and templates:
      1. Determine how you want to customize the structure of Info-Tech’s blueprint and templates, tailored to your organization in the future.
        1. For example:
          1. Establish a standard framework for analyzing context around organizational change.
      2. Add branding/design elements to the templates to improve their credibility and impact as internal documents.
      3. Determine where/how templates and other resources are to be found and make sure they will be readily available to anyone who needs them (e.g. project managers).
    3. Communicate the playbook to the project management team.

    Download Info-Tech’s Organizational Change Management Playbook.

    Regularly reassess the value and success of your practices relative to OCM effort and project outcomes

    5.1.5 20 minutes per project

    The image is a screencapture of the Value tab of the Organizational Change: Management Capabilities Assessment

    Use the Value tab in the Organizational Change Management Capabilities Assessment to monitor the value and success of OCM.

    Measure past performance and create a baseline for future success:

    • % of expected business benefits realized on previous 3–5 significant projects/programs.
      • Track business benefits (costs reduced, productivity increased, etc.).
    • Costs avoided/reduced (extensions, cancellations, delays, roll-backs, etc.)
      • Establish baseline by estimating average costs of projects extended to deal with change-related issues.

    If you want additional support, have our analysts guide you through this phase as part of an Info-Tech workshop

    Book a workshop with our Info-Tech analysts:

    • To accelerate this project, engage your IT team in an Info-Tech workshop with an Info-Tech analyst team.
    • Info-Tech analysts will join you and your team onsite at your location or welcome you to Info-Tech’s historic Toronto office to participate in an innovative onsite workshop.
    • Contact your account manager (www.infotech.com/account), or email Workshops@InfoTech.com for more information.

    The following are sample activities that will be conducted by Info-Tech analysts with your team:

    5.1.3 Define ongoing organizational roles and responsibilities for change management

    As you scale out an OCM program for all of the organization’s projects based on your pilot initiative, work with the analyst to investigate and define the right accountabilities for ongoing, long-term OCM.

    5.1.4 Develop an Organizational Change Management Playbook

    Formalize a programmatic process for organizational change management in Info-Tech’s playbook template.

    Related research

    Develop a Project Portfolio Management Strategy

    Grow Your Own PPM Solution

    Optimize Project Intake, Approval, and Prioritization

    Develop a Resource Management Strategy for the New Reality

    Manage a Minimum-Viable PMO

    Establish the Benefits Realization Process

    Manage an Agile Portfolio

    Project Portfolio Management Diagnostic Program: The Project Portfolio Management Diagnostic Program is a low effort, high impact program designed to help project owners assess and improve their PPM practices. Gather and report on all aspects of your PPM environment in order to understand where you stand and how you can improve.

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    Parker, John. “How Business Analysts Can Identify Quick Wins.” EnFocus Solutions. February 15, 2013. Web. June 14, 2016.

    Paulk, January. “The Fundamental Role a Change Impact Analysis Plays in an ERP Implementation.” Panorma Consulting Solutions. March 24, 2014. Web. June 14, 2016.

    Petouhoff, Natalie, Tamra Chandler, and Beth Montag-Schmaltz. “The Business Impact of Change Management.” Graziadio Business Review. 2006. Web. June 14, 2016.

    PM Solutions. “The State of the PMO 2014.” 2014. Web. June 14, 2016.

    PMI. “Pulse of the Profession: Enabling Organizational Change Throughout Strategic Initiatives.” March 2014. Web. June 14, 2016.

    PMI. “Pulse of the Profession: Executive Sponsor Engagement.” October 2014. Web. June 14, 2016.

    PMI. “Pulse of the Profession: the High Cost of Low Performance.” February 2014. Web. June 14, 2016.

    Powers, Larry, and Ketil Been. “The Value of Organizational Change Management.” Boxley Group. 2014. Web. June 14, 2016.

    Prosci. “Best Practices in Change Management – 2014 Edition: Executive Overview.” Web. June 14, 2016.

    Prosci. “Change Management Sponsor Checklist.” Web. June 14, 2016.

    Prosci. “Cost-benefit analysis for change management.” 2014. Web. June 14, 2016.

    Prosci. “Five Levers of Organizational Change.” 2016. Web. June 14, 2016.

    Rick, Torben. “Change Management Requires a Compelling Story.” Meliorate. October 3, 2014. Web. June 14, 2016.

    Rick, Torben. “The Success Rate of Organizational Change Initiatives.” Meliorate. October 13, 2014. Web. June 14, 2016.

    Schwartz, Claire. “Implementing and Monitoring Organizational Change: Part 3.” Daptiv Blogs. June 24, 2013. Web. June 14, 2016.

    Simcik, Shawna. “Shift Happens! The Art of Change Management.” Innovative Career Consulting, Inc. Web. June 14, 2016.

    Stewart Group. “Emotional Intelligence.” 2014. Web. June 14, 2016.

    Thakur, Sidharth. “Improve your Project’s Communication with These Inspirational Quotes.” Ed. Linda Richter. Bright Hub Project Management. June 9, 2012. Web. June 14, 2016.

    Training Folks. “Implementing and Supporting Training for Important Change Initiatives.” 2012. Web. June 14, 2016.

    Warren, Karen. “Make your Training Count: The Right Training at the Right Time.” Decoded. April 12, 2015. Web. June 14, 2016.

    Willis Towers Watson. “Only One-Quarter of Employers Are Sustaining Gains from Change Management Initiatives, Towers Watson Survey Finds.” August 29, 2013. Web. June 14, 2016.

    Take Control of Infrastructure and Operations Metrics

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    • Parent Category Name: Operations Management
    • Parent Category Link: /i-and-o-process-management
    • Measuring the business value provided by IT is very challenging.
    • You have a number of metrics, but they may not be truly meaningful, contextual, or actionable.
    • You know you need more than a single metric to tell the whole story. You also suspect that metrics from different systems combined will tell an even fuller story.
    • You are being asked to provide information from different levels of management, for different audiences, conveying different information.

    Our Advice

    Critical Insight

    • Many organizations collect metrics to validate they are keeping the lights on. But the Infrastructure and Operations managers who are benefitting the most are taking steps to ensure they are getting the right metrics to help them make decisions, manage costs, and plan for change.
    • Complaints about metrics are often rooted in managers wading through too many individual metrics, wrong metrics, or data that they simply can’t trust.
    • Info-Tech surveyed and interviewed a number of Infrastructure managers, CIOs, and IT leaders to understand how they are leveraging metrics. Successful organizations are using metrics for everything from capacity planning to solving customer service issues to troubleshooting system failures.

    Impact and Result

    • Manage metrics so they don’t become time wasters and instead provide real value.
    • Identify the types of metrics you need to focus on.
    • Build a metrics process to ensure you are collecting the right metrics and getting data you can use to save time and make better decisions.

    Take Control of Infrastructure and Operations Metrics Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should implement a metrics program in your Infrastructure and Operations practice, review Info-Tech’s methodology, and understand the ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Gap analysis

    This phase will help you identify challenges that you want to avoid by implementing a metrics program, discover the main IT goals, and determine your core metrics.

    • Take Control of Infrastructure and Operations Metrics – Phase 1: Gap Analysis
    • Infra & Ops Metrics Executive Presentation

    2. Build strategy

    This phase will help you make an actionable plan to implement your metrics program, define roles and responsibilities, and communicate your metrics project across your organization and with the business division.

    • Take Control of Infrastructure and Operations Metrics – Phase 2: Build Strategy
    • Infra & Ops Metrics Definition Template
    • Infra & Ops Metrics Tracking and Reporting Tool
    • Infra & Ops Metrics Program Roles & Responsibilities Guide
    • Weekly Metrics Review With Your Staff
    • Quarterly Metrics Review With the CIO
    [infographic]

    Select a Security Outsourcing Partner

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    • Parent Category Name: Security Processes & Operations
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    • Most organizations do not have a clear understanding of their current security posture, their security goals, and the specific security services they require. Without a clear understanding of their needs, organizations may struggle to identify a partner that can meet their requirements.
    • Breakdowns and lack of communication can be a significant obstacle, especially when clear lines of communication with partners, including regular check-ins, reporting, and incident response protocols, have not been clearly established.
    • Ensuring that security partners’ systems and processes integrate seamlessly with existing systems can be a challenge for most organizations in addition to making sure that security partners have the necessary access and permissions to perform their services effectively.
    • Adhering to security policies is rarely a priority to users as compliance often feels like an interference to daily workflow. For a lot of organizations, security policies are not having the desired effect.

    Our Advice

    Critical Insight

    • You can outsource your responsibilities but not your accountability.
    • Be aware that in most cases, the traditional approach is more profitable to MSSPs, and they may push you toward one, so make sure you get the service you want, not what they prescribe.

    Impact and Result

    • Determine which security responsibilities can be outsourced and which should be insourced and the right procedure to outsourcing to gain cost savings, improve resource allocation, and boost your overall security posture.

    Select a Security Outsourcing Partner Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Select a Security Outsourcing Partner Storyboard – A guide to help you determine your requirements and select and manage your security outsourcing partner.

    Our systematic approach will ensure that the correct procedure for selecting a security outsourcing partner is implemented. This blueprint will help you build and implement your security policy program by following our three-phase methodology: determine what to outsource, select the right MSSP, and manage your MSSP.

    • Select a Security Outsourcing Partner – Phases 1-3

    2. MSSP RFP Template – A customizable template to help you choose the right security service provider.

    This modifiable template is designed to introduce consistency and outline key requirements during the request for proposal phase of selecting an MSSP.

    • MSSP RFP Template

    Infographic

    Further reading

    Select a Security Outsourcing Partner

    Outsource the right functions to secure your business.

    Analyst Perspective

    Understanding your security needs and remaining accountable is the key to selecting the right partner.

    The need for specialized security services is fast becoming a necessity to most organizations. However, resource challenges will always mean that organizations will still have to take practical measures to ensure that the time, quality, and service that they require from outsourcing partners have been carefully crafted and packaged to elicit the right services that cover all their needs and requirements.

    Organizations must ensure that security partners are aligned not only with their needs and requirements, but also with the corporate culture. Rather than introducing hindrances to daily operations, security partners must support business goals and protect the organization’s interests at all times.

    And as always, outsource only your responsibilities and do not outsource your accountability, as that will cost you in the long run.

    Photo of Danny Hammond
    Danny Hammond
    Research Analyst
    Security, Risk, Privacy & Compliance Practice
    Info-Tech Research Group

    Executive Summary

    Your Challenge

    A lack of high-skill labor increases the cost of internal security, making outsourcing more appealing.

    A lack of time and resources prevents your organization from being able to enable security internally.

    Due to a lack of key information on the subject, you are unsure which functions should be outsourced versus which functions should remain in-house.

    Having 24/7/365 monitoring in-house is not feasible for most firms.

    There is difficulty measuring the effectiveness of managed security service providers (MSSPs).

    Common Obstacles

    InfoSec leaders will struggle to select the right outsourcing partner without knowing what the organization needs, such as:

    • How to start the process to select the right service provider that will cover your security needs. With so many service providers and technology tools in this field, who is the right partner?
    • Where to obtain guidance on externalization of resources or maintaining internal posture to enable to you confidently select an outsourcing partner.

    InfoSec leaders must understand the business environment and their own internal security needs before they can select an outsourcing partner that fits.

    Info-Tech’s Approach

    Info-Tech’s Select a Security Outsourcing Partner takes a multi-faceted approach to the problem that incorporates foundational technical elements, compliance considerations, and supporting processes:

    • Determine which security responsibilities can be insourced and which should be outsourced, and the right procedure to outsourcing in order to gain cost savings, improve resource allocation, and boost your overall security posture.
    • Understand the current landscape of MSSPs that are available today and the features they offer.
    • Highlight the future financial obligations of outsourcing vs. insourcing to explain which method is the most cost-effective.

    Info-Tech Insight

    Mitigate security risks by developing an end-to-end process that ensures you are outsourcing your responsibilities and not your accountability.

    Your Challenge

    This research is designed to help organizations select an effective security outsourcing partner.

    • A security outsourcing partner is a third-party service provider that offers security services on a contractual basis depending on client needs and requirements.
    • An effective outsourcing partner can help an organization improve its security posture by providing access to more specialized security experts, tools, and technologies.
    • One of the main challenges with selecting a security outsourcing partner is finding a partner that is a good fit for the organization's unique security needs and requirements.
    • Security outsourcing partners typically have access to sensitive information and systems, so proper controls and safeguards must be in place to protect all sensitive assets.
    • Without careful evaluation and due diligence to ensure that the partner is a good fit for the organization's security needs and requirements, it can be challenging to select an outsourcing partner.

    Outsourcing is effective, but only if done right

    • 83% of decision makers with in-house cybersecurity teams are considering outsourcing to an MSP (Syntax, 2021).
    • 77% of IT leaders said cyberattacks were more frequent (Syntax, 2021).
    • 51% of businesses suffered a data breach caused by a third party (Ponemon, 2021).

    Common Obstacles

    The problem with selecting an outsourcing partner isn’t a lack of qualified partners, it’s the lack of clarity about an organization's specific security needs.

    • Most organizations do not have a clear understanding of their current security posture, their security goals, and the specific security services they require. Without a clear understanding of their needs, organizations may struggle to identify a partner that can meet their requirements.
    • Breakdowns and lack of communication can be a significant obstacle, especially when clear lines of communication with partners, including regular check-ins, reporting, and incident response protocols, have not been clearly established.
    • Ensuring that security partner's systems and processes integrate seamlessly with existing systems can be a challenge for most organizations. This is in addition to making sure that security partners have the necessary access and permissions to perform their services effectively.
    • Adhering to security policies is rarely a priority to users, as compliance often feels like an interference to daily workflow. For a lot of organizations, security policies are not having the desired effect.

    A diagram that shows Average cost of a data breach from 2019 to 2022.
    Source: IBM, 2022 Cost of a Data Breach; N=537.


    Reaching an all-time high, the cost of a data breach averaged US$4.35 million in 2022. This figure represents a 2.6% increase from 2021, when the average cost of a breach was US$4.24 million. The average cost has climbed 12.7% since 2020.

    Info-Tech’s methodology for selecting a security outsourcing partner

    Determine your responsibilities

    Determine what responsibilities you can outsource to a service partner. Analyze which responsibilities you should outsource versus keep in-house? Do you require a service partner based on identified responsibilities?

    Scope your requirements

    Refine the list of role-based requirements, variables, and features you will require. Use a well-known list of critical security controls as a framework to determine these activities and send out RFPs to pick the best candidate for your organization.

    Manage your outsourcing program

    Adopt a program to manage your third-party service security outsourcing. Trust your managed security service providers (MSSP) but verify their results to ensure you get the service level you were promised.

    Select a Security Outsourcing Partner

    A diagram that shows your organization responsibilities & accountabilities, framework for selecting a security outsourcing partner, and benefits.

    Blueprint benefits

    IT/InfoSec Benefits

    Reduces complexity within the MSSP selection process by highlighting all the key steps to a successful selection program.

    Introduces a roadmap to clearly educate about the do’s and don’ts of MSSP selection.

    Reduces costs and efforts related to managing MSSPs and other security partners.

    Business Benefits

    Assists with selecting outsourcing partners that are essential to your organization’s objectives.

    Integrates outsourcing into corporate culture, leveraging organizational requirements while maximizing value of outsourcing.

    Reduces security outsourcing risk.

    Insight summary

    Overarching insight: You can outsource your responsibilities but not your accountability.

    Determine what to outsource: Assess your responsibilities to determine which ones you can outsource. It is vital that an understanding of how outsourcing will affect the organization, and what cost savings, if any, to expect from outsourcing is clear in order to generate a list of responsibilities that can/should be outsourced.

    Select the right partner: Create a list of variables to evaluate the MSSPs and determine which features are important to you. Evaluate all potential MSSPs and determine which one is right for your organization

    Manage your MSSP: Align the MSSP to your organization. Adopt a program to monitor the MSSP which includes a long-term strategy to manage the MSSP.

    Identifying security needs and requirements = Effective outsourcing program: Understanding your own security needs and requirements is key. Ensure your RFP covers the entire scope of your requirements; work with your identified partner on updates and adaptation, where necessary; and always monitor alignment to business objectives.

    Measure the value of this blueprint

    Phase

    Purpose

    Measured Value

    Determine what to outsource Understand the value in outsourcing and determining what responsibilities can be outsourced. Cost of determining what you can/should outsource:
    • 120 FTE hours at $90K per year = $5,400
    Cost of determining the savings from outsourcing vs. insourcing:
    • 120 FTE hours at $90K per year = $5,400
    Select the right partner Select an outsourcing partner that will have the right skill set and solution to identified requirements. Cost of ranking and selecting your MSSPs:
    • 160 FTE hours at $90K per year = $7,200
    Cost of creating and distributing RFPs:
    • 200 FTE hours at $90K per year = $9,000
    Manage your third-party service security outsourcing Use Info-Tech’s methodology and best practices to manage the MSSP to get the best value. Cost of creating and implementing a metrics program to manage the MSSP:
    • 80 FTE hours at $90K per year = $3,600

    After each Info-Tech experience, we ask our members to quantify the real-time savings, monetary impact, and project improvements our research helped them achieve.

    Overall Impact: 8.9 /10

    Overall Average Cost Saved: $22,950

    Overall Average Days Saved: 9

    Info-Tech offers various levels of support to best suit your needs

    DIY Toolkit
    "Our team has already made this critical project a priority, and we have the time and capability, but some guidance along the way would be helpful."

    Guided Implementation
    "Our team knows that we need to fix a process, but we need assistance to determine where to focus. Some check-ins along the way would help keep us on track."

    Workshop
    "We need to hit the ground running and get this project kicked off immediately. Our team has the ability to take this over once we get a framework and strategy in place."

    Consulting
    "Our team does not have the time or the knowledge to take this project on. We need assistance through the entirety of this project."

    Diagnostics and consistent frameworks are used throughout all four options.

    Enterprise Architecture Trends

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    • The digital transformation journey brings business and technology increasingly closer.
    • Because the two become more and more intertwined, the role of the enterprise architecture increases in importance, aligning the two in providing additional efficiencies.
    • The current need for an accelerated digital transformation elevates the importance of enterprise architecture.

    Our Advice

    Critical Insight

    • Enterprise architecture is impacted and has an increasing role in the following areas:
      • Business agility
      • Security
      • Innovation
      • Collaborative EA
      • Tools and automation

    Impact and Result

    EA’s role in brokering and negotiating overlapping areas can lead to the creation of additional efficiencies at the enterprise level.

    Enterprise Architecture Trends Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Enterprise Architecture Trends Deck – A trend report to support executives as they digitally transform the enterprise.

    In an accelerated path to digitization, the increasingly important role of enterprise architecture is one of collaboration across siloes, inside and outside the enterprise, in a configurable way that allows for quick adjustment to new threats and conditions, while embracing unprecedented opportunities to scale, stimulating innovation, in order to increase the organization’s competitive advantage.

    • Enterprise Architecture Trends Report

    Infographic

    Further reading

    Enterprise Architecture Trends

    Supporting Executives to Digitally Transform the Enterprise

    Analyst Perspective

    Enterprise architecture, seen as the glue of the organization, aligns business goals with all the other aspects of the organization, providing additional effectiveness and efficiencies while also providing guardrails for safety.

    In an accelerated path to digitization, the increasingly important role of enterprise architecture (EA) is one of collaboration across siloes, inside and outside the enterprise, in a configurable way that allows for quick adjustment to new threats and conditions while embracing unprecedented opportunities to scale, stimulating innovation to increase the organization’s competitive advantage.

    Photo of Milena Litoiu, Principal/Senior Director, Enterprise Architecture, Info-Tech Research Group.

    Milena Litoiu
    Principal/Senior Director, Enterprise Architecture
    Info-Tech Research Group

    Accelerated digital transformation elevates the importance of EA

    The Digital transformation journey brings Business and technology increasingly closer.

    Because the two become more and more intertwined, the role OF Enterprise Architecture increases in importance, aligning the two in providing additional efficiencies.

    THE Current need for an accelerated Digital transformation elevates the importance of Enterprise Architecture.

    More than 70% of organizations revamp their enterprise architecture programs. (Info-Tech Tech Trends 2022 Survey)

    Most organizations still see a significant gap between the business and IT.

    Enterprise Architecture (EA) is impacted and has an increasing role in the following areas

    Accelerated Digital Transformation

    • Business agility Business agility, needed more that ever, increases reliance on enterprise strategies.
      EA creates alignment between business and IT to improve business nimbleness.
    • Security More sophisticated attacks require more EA coordination.
      EA helps adjust to the increasing sophistication of external threats. Partnering with the CISO office to develop strategies to protect the enterprise becomes a prerequisite for survival.
    • Innovation EA's role in an innovation increases synergies at the enterprise level.
      EA plays an increasingly stronger role in innovation, from business endeavors to technology, across business units, etc.
    • Collaborative EA Collaborative EA requires new ways of working.
      Enterprise collaboration gains new meaning, replacing stiff governance.
    • Tools & automation Tools-based automation becomes increasingly common.
      Tools support as well as new artificial intelligence or machine- learning- powered approaches help achieve tools-assisted coordination across viewpoints and teams.

    Info-Tech Insight

    EA's role in brokering and negotiating overlapping areas can lead to the creation of additional efficiencies at the enterprise level.

    EA Enabling Business Agility

    Trend 01 — Business Agility is needed more than ever and THIS increases reliance on enterprise Strategies. to achieve nimbleness, organizations need to adapt timely to changes in the environment.

    Approaches:
    A plethora of approaches are needed (e.g. architecture modularity, data integration, AI/ML) in addition to other Agile/iterative approaches for the entire organization.

    Change Management's Role in Incident Prevention: standard changes

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    During peak business hours, I witnessed a straightforward database field addition bring down a whole e-commerce platform. It was meant to be standard procedure, the type of “standard change” that is automatically approved because we have performed it innumerable times.

    Adding a field to the end of a table and having applications retrieve data by field name instead of position made the change itself textbook low-impact. There is no need to alter the application or the functional flow. This could have been problematic in the past if you added a field in the middle of the list and it affected the values of other fields, but adding it at the end? That ought to have been impenetrable.

    However, it wasn't.

    Before I tell you what went wrong, let me explain why this is important to all of the IT professionals who are reading this.

    Over the past three decades, industry data has repeatedly supported what this incident taught me: our presumptions about “safe” changes are frequently our greatest weakness. Upon reviewing the ITIL research, I was not surprised to learn that failed changes, many of which were categorized as “standard” or “low-risk,” are responsible for about 80% of unplanned outages.

    When you look more closely, the numbers become even more concerning. Since I've been following the Ponemon Institute's work for years, I wasn't surprised to learn that companies with well-established change management procedures have 65% fewer unscheduled outages. The paradox surprised me: many of these “mature” procedures still operate under the premise that safety correlates with repetition.

    What I had been observing in the field for decades was confirmed when Gartner released their research showing that standard changes are responsible for almost 40% of change-related incidents. The very changes we consider safe enough to avoid thorough review subtly create some of our greatest risks. IBM's analysis supports the pattern I've seen in innumerable organizations: standard changes cause three times as much business disruption due to their volume and our decreased vigilance around them, whereas emergency changes receive all the attention and scrutiny.

    Aberdeen Group data indicates that the average cost of an unplanned outage has increased to $300,000 per hour, with change-related failures accounting for the largest category of preventable incidents. This data makes the financial reality stark.

    What precisely went wrong with the addition of that database field that caused our e-commerce platform to crash?

    We were unaware that the addition of this one field would cause the database to surpass an internal threshold, necessitating a thorough examination of its execution strategy. In its algorithmic wisdom, the database engine determined that the table structure had changed enough to necessitate rebuilding its access and retrieval mechanisms. Our applications relied on high-speed requests, and the new execution plan was terribly unoptimized for them.

    Instead of completing quotes or purchases, customers were spending minutes viewing error pages. All applications began to time out while they awaited data that just wasn't showing up in the anticipated amounts of time. Thousands of transactions were impacted by a single extra field that should have been invisible to the application layer.

    The field addition itself was not the primary cause. We assumed that since we had made similar adjustments dozens of times previously, this one would also act in the same way. Without taking into account the hidden complexities of database optimization thresholds, we had categorized it as a standard change based on superficial similarities.

    My approach to standard changes was completely altered by this experience, and it is now even more applicable in DevOps-driven environments. Many organizations use pipeline deployments, which produce a standard change at runtime. It's great for speed and reliability, but it can easily fall into the same trap.

    However, I have witnessed pipeline deployments result in significant incidents for non-code-related reasons. Due to timing, resource contention, or environmental differences that weren't noticeable in earlier runs, a deployment that performed flawlessly in development and staging abruptly fails in production. Although the automation boosts our confidence, it may also reveal blind spots.

    Over the course of thirty years, I have come to the unsettling realization that there is no such thing as a truly routine change in complex systems. Every modification takes place in a slightly different setting, with varying environmental factors, data states, and system loads. What we refer to as “standard changes” are actually merely modifications with comparable processes rather than risk profiles.

    For this reason, I support contextual change management. We must consider the system state, timing, dependencies, and cumulative effect of recent changes rather than just categorizing them based on their technical features. After three other changes have changed the system's behavior patterns, a change made at two in the morning on a Sunday with little system load is actually different from the same change made during peak business hours.

    Effective change advisory boards must therefore go beyond assessing individual changes separately. I've worked with organizations where the change board carefully considered and approved each modification on its own merits, only to find that the cumulative effect of seemingly unrelated changes led to unexpected interactions and stress on the system. The most developed change management procedures I've come across mandate that their advisory boards take a step back and look at the whole change portfolio over a specified period of time. They inquire whether we are altering the database too frequently during a single maintenance window. Could there be unanticipated interactions between these three different application updates? What is the total resource impact of this week's approved changes?

    It's the distinction between forest management and tree management. While each change may seem logical individually, when combined, they can create situations beyond the scope of any single change assessment.

    Having worked in this field for thirty years, I've come to the conclusion that our greatest confidences frequently conceal our greatest vulnerabilities. Our primary blind spots frequently arise from the changes we've made a hundred times before, the procedures we've automated and standardized, and the adjustments we've labeled as “routine.”

    Whether we should slow down our deployment pipelines or stop using standard changes is not the question. In the current competitive environment, speed and efficiency are crucial. The issue is whether we are posing the appropriate queries before carrying them out. Are we taking into account not only what the change accomplishes but also when it occurs, what else is changing at the same time, and how our systems actually look right now?

    I've discovered that the phrase “we've done this before” is more dangerous in IT operations than “what could go wrong?” Because, despite what we may believe, we never actually perform the same action twice in complex systems.

    Here is what I would like you to think about: which everyday modifications are subtly putting your surroundings at risk? Which procedures have you standardized or automated to the extent that you no longer challenge their presumptions? Most importantly, when was the last time your change advisory board examined your changes as a cohesive portfolio of system modifications rather than as discrete items on a checklist?

    Remember that simple addition to a database field the next time you're tempted to accept a standard change. The most unexpected outcomes can occasionally result from the most routine adjustments.

    I'm always up for a conversation if you want to talk about your difficulties with change management.

    Establish a Sustainable ESG Reporting Program

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    • Parent Category Name: IT Governance, Risk & Compliance
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    Consistent, high-quality disclosure of ESG practices is the means by which organizations can demonstrate they are acting responsibly and in the best interest of their customers and society. Organizations may struggle with these challenges when implementing an ESG reporting program:

    • Narrowing down ESG efforts to material ESG issues
    • Building a sustainable reporting framework
    • Assessing and solving for data gaps and data quality issues
    • Being aware of the tools and best practices available to support regulatory and performance reporting

    Our Advice

    Critical Insight

    • A tactical approach to ESG reporting will backfire. The reality of climate change and investor emphasis is not going away. For long-term success, organizations need to design an ESG reporting program that is flexible, interoperable, and digital.
    • Implementing a robust reporting program takes time. Start early, remain focused, and make plans to continually improve data quality and collection and performance metrics.
    • The “G” in ESG may not be capturing the limelight under ESG legislation yet, but there are key factors within the governance component that are under the regulatory microscope, including data, cybersecurity, fraud, and diversity and inclusion. Be sure you stay on top of these issues and include performance metrics in your internal and external reporting frameworks.

    Impact and Result

    • Successful organizations recognize that transparent ESG disclosure is necessary for long-term corporate performance.
    • Taking the time up front to design a robust and proactive ESG reporting program will pay off in the long run.
    • Future-proof your ESG reporting program by leveraging new tools, technologies, and software applications.

    Establish a Sustainable ESG Reporting Program Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Establish a Sustainable ESG Reporting Program Storyboard – A comprehensive framework to define an ESG reporting program that supports your ESG goals and reporting requirements.

    This storyboard provides a three-phased approach to establishing a comprehensive ESG reporting framework to drive sustainable corporate performance. It will help you identify what to report, understand how to implement your reporting program, and review in-house and external software and tooling options.

    • Establish a Sustainable ESG Reporting Program Storyboard

    2. ESG Reporting Workbook – A tool to document decisions, rationale, and implications of key activities to support your ESG reporting program.

    The workbook allows IT and business leaders to document decisions as they work through the steps to establish a comprehensive ESG reporting framework.

    • ESG Reporting Workbook

    3. ESG Reporting Implementation Plan – A tool to document tasks required to deliver and address gaps in your ESG reporting program.

    This planning tool guides IT and business leaders in planning, prioritizing, and addressing gaps to build an ESG reporting program.

    • ESG Reporting Implementation Plan Template

    4. ESG Reporting Presentation Template – A guide to communicate your ESG reporting approach to internal stakeholders.

    Use this template to create a presentation that explains the drivers behind the strategy, communicates metrics, demonstrates gaps and costs, and lays out the timeline for the implementation plan.

    • ESG Reporting Presentation Template

    Infographic

    Workshop: Establish a Sustainable ESG Reporting Program

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Determine Material ESG Factors

    The Purpose

    Determine material ESG factors.

    Key Benefits Achieved

    Learn how to identify your key stakeholders and material ESG risks.

    Activities

    1.1 Create a list of stakeholders and applicable ESG factors.

    1.2 Create a materiality map.

    Outputs

    List of stakeholders and applicable ESG factors

    Materiality map

    2 Define Performance and Reporting Metrics

    The Purpose

    Define performance and reporting metrics.

    Key Benefits Achieved

    Align your ESG strategy with key performance metrics.

    Activities

    2.1 Create a list of SMART metrics.

    2.2 Create a list of reporting obligations.

    Outputs

    SMART metrics

    List of reporting obligations

    3 Assess Data and Implementation Gaps

    The Purpose

    Assess data and implementation gaps.

    Key Benefits Achieved

    Surface data and technology gaps.

    Activities

    3.1 Create a list of high-priority data gaps.

    3.2 Summarize high-level implementation considerations.

    Outputs

    List of high-priority data gaps

    Summary of high-level implementation considerations

    4 Consider Software and Tooling Options

    The Purpose

    Select software and tooling options and develop implementation plan.

    Key Benefits Achieved

    Complete your roadmap and internal communication document.

    Activities

    4.1 Review tooling and technology options.

    4.2 Prepare ESG reporting implementation plan.

    4.3 Prepare the ESG reporting program presentation.

    Outputs

    Selected tooling and technology

    ESG reporting implementation plan

    ESG reporting strategy presentation

    Further reading

    Establish a Sustainable ESG Reporting Program

    Strengthen corporate performance by implementing a holistic and proactive reporting approach.

    Analyst Perspective

    The shift toward stakeholder capitalism cannot be pinned on one thing; rather, it is a convergence of forces that has reshaped attitudes toward the corporation. Investor attention on responsible investing has pushed corporations to give greater weight to the achievement of corporate goals beyond financial performance.

    Reacting to the new investor paradigm and to the wider systemic risk to the financial system of climate change, global regulators have rapidly mobilized toward mandatory climate-related disclosure.

    IT will be instrumental in meeting the immediate regulatory mandate, but their role is much more far-reaching. IT has a role to play at the leadership table shaping strategy and assisting the organization to deliver on purpose-driven goals.

    Delivering high-quality, relevant, and consistent disclosure is the key to unlocking and driving sustainable corporate performance. IT leaders should not underestimate the influence they have in selecting the right technology and data model to support ESG reporting and ultimately support top-line growth.

    Photo of Yaz Palanichamy

    Yaz Palanichamy
    Senior Research Analyst
    Info-Tech Research Group

    Photo of Donna Bales

    Donna Bales
    Principal Research Director
    Info-Tech Research Group

    Executive Summary

    Your Challenge

    Your organization needs to define a ESG reporting strategy that is driven by corporate purpose.

    Climate-related disclosure mandates are imminent; you need to prepare for them by building a sustainable reporting program now.

    There are many technologies available to support your ESG program plans. How do you choose the one that is right for your organization?

    Common Obstacles

    Knowing how to narrow down ESG efforts to material ESG issues for your organization.

    Understanding the key steps to build a sustainable ESG reporting program.

    Assessing and solving for data gaps and data quality issues.

    Being aware of the tools and best practices available to support regulatory and performance reporting.

    Info-Tech’s Approach

    Learn best-practice approaches to develop and adopt an ESG reporting program approach to suit your organization’s unique needs.

    Understand the key features, tooling options, and vendors in the ESG software market.

    Learn through analyst insights, case studies, and software reviews on best-practice approaches and tool options.

    Info-Tech Insight

    Implementing a robust reporting program takes time. Start early, remain focused, and plan to continually improve data quality and collection and performance metrics

    Putting “E,” “S,” and “G” in context

    Corporate sustainability depends on managing ESG factors well

    Environmental, social, and governance are the components of a sustainability framework that is used to understand and measure how an organization impacts or is affected by society as a whole.

    Human activities, particularly fossil fuel burning since the middle of the twentieth century, have increased greenhouse gas concentration, resulting in observable changes to the atmosphere, ocean, cryosphere, and biosphere. The “E” in ESG relates to the positive and negative impacts an organization may have on the environment, such as the energy it takes in and the waste it discharges.

    The “S” in ESG is the most ambiguous component in the framework, as social impact relates not only to risks but also to prosocial behavior. It’s the most difficult to measure but can have significant financial and reputational impact on corporations if material and poorly managed.

    The “G” in ESG is foundational to the realization of “S” and “E.” It encompasses how well an organization integrates these considerations into the business and how well the organization engages with key stakeholders, receives feedback, and is transparent with its intentions.

    A diagram that shows common examples of ESG issues.

    The impact of ESG factors on investment decisions

    Alleviate Investment Risk

    Organizational Reputation: Seventy-four percent of those surveyed were concerned that failing to improve their corporate ESG performance would negatively impact their organization’s branding and overall reputation in the market (Intelex, 2022).

    Ethical Business Compliance: Adherence to well-defined codes of business conduct and implementation of anti-corruption and anti-bribery practices is a great way to distinguish between organizations with good/poor governance intentions.

    Shifting Consumer Preferences: ESG metrics can also largely influence consumer preferences in buying behavior intentions. Research from McKinsey shows that “upward of 70 percent” of consumers surveyed on purchases in multiple industries said they would pay an additional 5 percent for a green product if it met the same performance standards as a nongreen alternative (McKinsey, 2019).

    Responsible Supply Chain Management: The successful alignment of ESG criteria with supply chain operations can lead to several benefits (e.g. producing more sustainable product offerings, maintaining constructive relationships with more sustainability-focused suppliers).

    Environmental Stewardship: The growing climate crisis has forced companies of all sizes to rethink how they plan their corporate environmental sustainability practices.

    Compliance With Regulatory Guidelines: An increasing emphasis on regulations surrounding ESG disclosure rates may result in some institutional investors taking a more proactive stance toward ESG-related initiatives.

    Sustaining Competitive Advantage: Given today’s globalized economy, many businesses are constantly confronted with environmental issues (e.g. water scarcity, air pollution) as well as social problems (e.g. workplace wellness issues). Thus, investment in ESG factors is simply a part of maintaining competitive advantage.

    Leaders increasingly see ESG as a competitive differentiator

    The perceived importance of ESG has dramatically increased from 2020 to 2023

    A diagram that shows the perceived importance of ESG in 2020 and 2023.

    In a survey commissioned by Schneider Electric, researchers categorized the relative importance of ESG planning initiatives for global IT business leaders. ESG was largely identified as a critical factor in sustaining competitive advantage against competitors and maintaining positive investor/public relations.
    Source: S&P Market Intelligence, 2020; N=825 IT decision makers

    “74% of finance leaders say investors increasingly use nonfinancial information in their decision-making.”
    Source: EY, 2020

    Regulatory pressure to report on carbon emission is building globally

    The Evolving Regulatory Landscape

    Canada

    • Canadian Securities Administrators (CSA) NI 51-107 Disclosure of Climate-related Matters

    United States

    • Securities and Exchange Commission (SEC) 33-11042 – The Enhancement and Standardization of Climate-Related Disclosures for Investors
    • SEC 33-11038 Cybersecurity Risk Management, Strategy, Governance, and Incident Disclosure
    • Nasdaq Board Diversity Rule (5605(f))

    Europe

    • European Commission Sustainable Finance Disclosure Regulation (SFDR)
    • European Commission EU Supply Chain Act
    • The German Supply Chain Act (GSCA)
    • Financial Conduct Authority UK Proposal (DP 21/4) Sustainability Disclosure Requirements and investment labels
    • UK Modern Slavery Act, 2015

    New Zealand

    • The Financial Sector (Climate-related Disclosures and Other Matters) Amendment Act 2021

    Accurate ESG reporting will be critical to meet regulatory requirements

    ESG reporting is the disclosure of environmental, social, and governance (ESG) data via qualitative and quantitative reports.

    It is how organizations make their sustainability commitments and strategies transparent to stakeholders.

    For investors it provides visibility into a company's ESG activities, enabling them to align investments to their values and avoid companies that cause damage to the environment or are offside on social and governance issues.

    Despite the growing practice of ESG reporting, reporting standards and frameworks are still evolving and the regulatory approach for climate-related disclosure is inconsistent across jurisdictions, making it challenging for organizations to develop a robust reporting program.

    “Environmental, social and governance (ESG) commitments are at the core a data problem.”

    Source: EY, 2022

    However, organizations will struggle to meet reporting requirements

    An image that shows 2 charts: How accurately can your organization report on the impact of its ESG Initiatives; and More specifically, if it was required to do so, how accurately could your organization report on its carbon footprint.

    Despite the commitment to support an ESG Initiative, less than a quarter of IT professionals say their organization can accurately report on the impact of its ESG initiatives, and 44% say their reporting on impacts is not accurate.

    Reporting accuracy was even worse for reporting on carbon footprint with 46% saying their organization could not report on its carbon footprint accurately. This despite most IT professionals saying they are working to support environmental mandates.

    Global sustainability rankings based on ESG dimensions

    Global Country Sustainability Ranking Map

    An image of Global Country Sustainability Ranking Map, with a score of 0 to 10.

    Country Sustainability Scores (CSR) as of October 2021
    Scores range from 1 (poor) to 10 (best)
    Source: Robeco, 2021

    ESG Performance Rankings From Select Countries

    Top ESG and sustainability performer

    Finland has ranked consistently as a leading sustainability performer in recent years. Finland's strongest ESG pillar is the environment, and its environmental ranking of 9.63/10 is the highest out of all 150 countries.

    Significant score deteriorations

    Brazil, France, and India are among the countries whose ESG score rankings have deteriorated significantly in the past three years.

    Increasing political tensions and risks as well as aftershock effects of the COVID-19 pandemic (e.g. high inequality and insufficient access to healthcare and education) have severely impacted Brazil’s performance across the governance and social pillars of the ESG framework, ultimately causing its overall ESG score to drop to a CSR value of 5.31.

    Largest gains and losses in ESG scores

    Canada has received worse scores for corruption, political risk, income inequality, and poverty over the past three years.

    Taiwan has seen its rankings improve in terms of overall ESG scores. Government effectiveness, innovation, a strong semiconductor manufacturing market presence, and stronger governance initiatives have been sufficient to compensate for a setback in income and economic inequality.

    Source: Robeco, 2021

    Establish a Sustainable Environmental, Social, and Governance (ESG) Reporting Program

    A diagram of establishing a sustainable ESG reporting program.

    Blueprint benefits

    Business Benefits

    • Clarity on technical and organizational gaps in the organization’s ability to deliver ESG reporting strategy.
    • Transparency on the breadth of the change program, internal capabilities needed, and accountable owners.
    • Reduced likelihood of liability.
    • Improved corporate performance and top-line growth.
    • Confidence that the organization is delivering high-quality, comprehensive ESG disclosure.

    IT Benefits

    • Understanding of IT’s role as strategic enabler for delivering high-quality ESG disclosure and sustainable corporate performance.
    • Transparency on primary data gaps and technology and tools needed to support the ESG reporting strategy.
    • Clear direction of material ESG risks and how to prioritize implementation efforts.
    • Awareness of tool selection options.

    Blueprint deliverables

    Each step of this blueprint is accompanied by supporting deliverables to help you accomplish your goals:

    Photo of Executive Presentation.

    Key deliverable: Executive Presentation

    Leverage this presentation deck to improve corporate performance by implementing a holistic and proactive ESG reporting program.

    Photo of Workbook

    Workbook

    As you work through the activities, use this workbook to document decisions and rationale and to sketch your materiality map.

    Photo of Implementation Plan

    Implementation Plan

    Use this implementation plan to address organizational, technology, and tooling gaps.

    Photo of RFP Template

    RFP Template

    Leverage Info-Tech’s RFP Template to source vendors to fill technology gaps.

    Info-Tech offers various levels of support to best suit your needs

    DIY Toolkit
    "Our team has already made this critical project a priority, and we have the time and capability, but some guidance along the way would be helpful."

    Guided Implementation
    "Our team knows that we need to fix a process, but we need assistance to determine where to focus. Some check-ins along the way would help keep us on track."

    Workshop
    "We need to hit the ground running and get this project kicked off immediately. Our team has the ability to take this over once we get a framework and strategy in place."

    Consulting
    "Our team does not have the time or the knowledge to take this project on. We need assistance through the entirety of this project."

    Diagnostics and consistent frameworks are used throughout all four options.

    Guided Implementation

    A Guided Implementation (GI) is a series of calls with an Info-Tech analyst to help implement our best practices in your organization.

    A typical GI is 8 to 12 calls over the course of 4 to 6 months.

    What does a typical GI on this topic look like?

    A diagram that shows Guided Implementation in 3 phases.

    Workshop Overview

    Day 1

    Day 2

    Day 3

    Day 4

    Day 5

    Activities

    Determine Material ESG Factors

    1.1 Review ESG drivers.
    1.2 Identify key stakeholders and what drives their behavior.
    1.3 Discuss materiality frameworks options and select baseline model.
    1.4 Identify material risks and combine and categorize risks.
    1.5 Map material risks on materiality assessment map.

    Define Performance and Reporting Metrics

    2.1 Understand common program metrics for each ESG component.
    2.2 Consider and select program metrics.
    2.3 Discuss ESG risk metrics.
    2.4 Develop SMART metrics.
    2.5 Surface regulatory reporting obligations.

    Assess Data and Implementation Gaps

    3.1 Assess magnitude and prioritize data gaps.
    3.2 Discuss high-level implementation considerations and organizational gaps.

    Software and Tooling Options

    4.1 Review technology options.
    4.2 Brainstorm technology and tooling options and the feasibility of implementing.
    4.3 Prepare implementation plan.
    4.4 Draft ESG reporting program communication.
    4.5 Optional – Review software selection options.

    Next Steps and Wrap-Up (offsite)

    5.1 Complete in-progress deliverables from previous four days.
    5.2 Set up review time for workshop deliverables and to discuss next steps.

    Deliverables

    1. Customized list of key stakeholders and material ESG risks
    2. Materiality assessment map

    1. SMART metrics
    2. List of regulatory reporting obligations

    1. High-priority data gaps
    2. High-level implementation considerations

    1. Technology and tooling opportunities
    2. Implementation Plan
    3. ESG Reporting Communication

    1. ESG Reporting Workbook
    2. Implementation Plan

    Contact your account representative for more information.
    workshops@infotech.com
    1-888-670-8889

    Phase 1

    Explore ESG Reporting

    A diagram that shows phase 1 to 3 of establishing ESG reporting program.

    This phase will walk you through the following:

    • Define key stakeholders and material ESG factors.
    • Identify material ESG issues.
    • Develop SMART program metrics.
    • List reporting obligations.
    • Surface high-level data gaps.
    • Record high-level implementation considerations.

    This phase involves the following participants: CIO, CCO, CSO, business leaders, legal, marketing and communications, head of ESG reporting, and any dedicated ESG team members

    Practical steps for ESG disclosure

    Measuring and tracking incremental change among dimensions such as carbon emissions reporting, governance, and diversity, equity, and inclusion (DEI) requires organizations to acquire, analyze, and synthesize data from beyond their internal organizational ecosystems

    A diagram that shows 5 steps of identify, assess, implement, report & communicate, and monitor & improve.

    1.1 Ensure your reporting requirements are comprehensive

    A diagram of reporting lifecycle.

    This section will walk you through some key considerations for establishing your ESG reporting strategy. The first step in this process is to identify the scope of your reporting program.

    Defining the scope of your reporting program

    1. Stakeholder requirements: When developing a reporting program consider all your stakeholder needs as well as how they want to consume the information.
    2. Materiality assessment: Conduct a materiality assessment to identify the material ESG issues most critical to your organization. Organizations will need to report material risks to internal and external stakeholders.
    3. Purpose-driven goals: Your ESG reporting must include metrics to measure performance against your purpose-driven strategy.
    4. Regulatory requirements & industry: Work with your compliance and legal teams to understand which reporting requirements apply. Don’t forget requirements under the “S” and “G” components. Some jurisdictions require DEI reporting, and the Securities and Exchange Commission (SEC) in the US recently announced cybersecurity disclosure of board expertise and management oversight practices.

    Factor 1: Stakeholder requirements

    Work with key stakeholders to determine what to report

    A diagram that shows internal and external stakeholders.

    Evaluate your stakeholder landscape

    Consider each of these areas of the ESG Stakeholder Wheel and identify your stakeholders. Once stakeholders are identified, consider how the ESG factors might be perceived by delving into the ESG factors that matter to each stakeholder and what drives their behavior.

    A diagram of ESG impact, including materiality assessment, interviews, benchmark verses competitors, metrics and trend analysis.

    Determine ESG impact on stakeholders

    Review materiality assessment frameworks for your industry to surface ESG factors for your segment and stakeholder group(s).

    Perform research and analysis of the competition and stakeholder trends, patterns, and behavior

    Support your findings with stakeholder interviews.

    Stakeholders will prioritize ESG differently. Understanding their commitment is a critical success factor.

    Many of your stakeholders care about ESG commitments…

    27%: Support for social and environmental proposals at shareholder meetings of US companies rose to 27% in 2020 (up from 21% in 2017).
    Source: Sustainable Investments Institute, 2020.

    79%: of investors consider ESG risks and opportunities an important factor in investment decision making.
    Source: “Global Investor Survey,” PwC, 2021.

    ...Yet

    33%: of survey respondents cited that a lack of attention or support from senior leadership was one of the major barriers preventing their companies from making any progress on ESG issues.
    Source: “Consumer Intelligence Survey,” PwC, 2021.

    Info-Tech Insight

    To succeed with ESG reporting it is essential to understand who we hold ourselves accountable to and to focus ESG efforts in areas with the optimal balance between people, the planet, and profits

    Activity 1: Define stakeholders

    Input: Internal documentation (e.g. strategy, annual reports), ESG Stakeholder Wheel
    Output: List of key stakeholders and applicable ESG factors
    Materials: Whiteboard/flip charts, ESG Reporting Workbook
    Participants: Chief Sustainability Officer, Chief Compliance Officer, Head of ESG Reporting, Business leaders

    2 hours

    1. Using the ESG Stakeholder Wheel as a baseline, consider the breadth of your organization’s value chain and write down all your stakeholders.
    2. Discuss what drives their behavior. Be as detailed as you can be. For example, if it’s a consumer, delve into their age group and the factors that may drive their behavior.
    3. List the ESG factors that may be important to each stakeholder.
    4. Write down the communication channels you expect to use to communicate ESG information to this stakeholder group.
    5. Rate the priority of this stakeholder to your organization.
    6. Record this information in ESG Reporting Workbook.
    7. Optional – consider testing the results with a targeted survey.

    Download the ESG Reporting Workbook

    Activity 1: Example

    An example of activity 1 (defining stakeholders)

    Factor 2: Materiality assessments

    Conduct a materiality assessment to inform company strategy and establish targets and metrics for risk and performance reporting

    The concept of materiality as it relates to ESG is the process of gaining different perspectives on ESG issues and risks that may have significant impact (both positive and negative) on or relevance to company performance.

    The objective of a materiality assessment is to identify material ESG issues most critical to your organization by looking at a broad range of social and environmental factors. Its purpose is to narrow strategic focus and enable an organization to assess the impact of financial and non-financial risks aggregately.

    It helps to make the case for ESG action and strategy, assess financial impact, get ahead of long-term risks, and inform communication strategies.

    Organizations can use assessment tools from Sustainalytics or GRI, SASB Standards, or guidance and benchmarking information from industry associations to help assess ESG risks .

    An image of materiality matrix to understand ESG exposure

    Info-Tech Insight

    The materiality assessment informs your risk management approach. Material ESG risks identified should be integrated into your organization’s risk reporting framework.

    Supplement your materiality assessment with stakeholder interviews

    A diagram that shows steps of stakeholder interviews.

    How you communicate the results of your ESG assessment may vary depending on whether you’re communicating to internal or external stakeholders and their communication delivery preferences.

    Using the results from your materiality assessment, narrow down your key stakeholders list. Enhance your strategy for disclosure and performance measurement through direct and indirect stakeholder engagement.

    Decide on the most suitable format to reach out to these stakeholders. Smaller groups lend themselves to interviews and forums, while surveys and questionnaires work well for larger groups.

    Develop relevant questions tailored to your company and the industry and geography you are in.

    Once you receive the results, decide how and when you will communicate them.

    Determine how they will be used to inform your strategy.

    Steps to determine material ESG factors

    Step 1

    Select framework

    A diagram of framework

    Review reporting frameworks and any industry guidance and select a baseline reporting framework to begin your materiality assessment.

    Step 2

    Begin to narrow down

    A diagram of narrowing down stakeholders

    Work with stakeholders to narrow down your list to a shortlist of high-priority material ESG issues.

    Step 3

    Consolidate and group

    A diagram of ESG grouping

    Group ESG issues under ESG components, your company’s strategic goals, or the UN’s Sustainable Development Goals.

    Step 4

    Rate the risks of ESG factors

    A diagram of rating the risks of ESG factors

    Assign an impact and likelihood scale for each risk and assign your risk threshold.

    Step 5

    Map

    A diagram of material map

    Use a material map framework such as GRI or SASB or Info-Tech’s materiality map to visualize your material ESG risks.

    Materiality assessment

    The materiality assessment is a strategic tool used to help identify, refine, and assess the numerous ESG issues in the context of your organization.

    There is no universally accepted approach to materiality assessments. Although the concept of materiality is often embedded within a reporting standard, your approach to conducting the materiality assessment does not need to link to a specific reporting standard. Rather, it can be used as a baseline to develop your own.

    To arrive at the appropriate outcome for your organization, careful consideration is needed to tailor the materiality assessment to meet your organization’s objectives.

    When defining the scope of your materiality assessment consider:

    • Your corporate ESG purpose and sustainability strategy
    • Your audience and what drives their behavior
    • The relevance of the ESG issues to your organization. Do they impact strategy? Increase risk?
    • The boundaries of your materiality assessment (e.g. regions or business departments, supply chains it will cover)
    • Whether you want to assess from a double materiality perspective

    A diagram of framework

    Consider your stakeholders and your industry when selecting your materiality assessment tool – this will ensure you provide relevant disclosure information to the stakeholders that need it.

    Double materiality is an extension of the financial concept of materiality and considers the broader impact of an organization on the world at large – particularly to people and climate.

    Prioritize and categorize

    A diagram of narrowing down stakeholders

    Using internal information (e.g. strategy, surveys) and external information (e.g. competitors, industry best practices), create a longlist of ESG issues.

    Discuss and narrow down the list. Be sure to consider opportunities – not just material risks!

    A diagram of ESG grouping

    Group the issues under ESG components or defined strategic goals for your organization. Another option is to use the UN’s Sustainable Development Goals to categorize.

    Differentiate ESG factors that you already measure and report.

    The benefit of clustering is that it shows related topics and how they may positively or negatively influence one another.

    Internal risk disclosure should not be overlooked

    Bank of America estimates ESG disputes have cost S&P companies more than $600 billion in market capitalization in the last seven years alone.

    ESG risks are good predictors of future risks and are therefore key inputs to ensure long-term corporate success.

    Regardless of the size of your organization, it’s important to build resilience against ESG risks.

    To protect an organization against an ESG incident and potential liability risk, ESG risks should be treated like any other risk type and incorporated into risk management and internal reporting practices, including climate scenario analysis.

    Some regulated entities will be required to meet climate-related financial disclosure expectations, and sound risk management practices will be prescribed through regulatory guidance. However, all organizations should instill sound risk practices.

    ESG risk management done right will help protect against ESG mishaps that can be expensive and damaging while demonstrating commitment to stakeholders that have influence over all corporate performance.

    Source: GreenBiz, 2022.

    A diagram of risk landscape.

    IT has a role to play to provide the underlying data and technology to support good risk decisions.

    Visualize your material risks

    Leverage industry frameworks or use Info-Tech’s materiality map to visualize your material ESG risks.

    GRI’s Materiality Matrix

    A photo of GRI’s Materiality Matrix

    SASB’s Materiality Map

    A photo of SASB’s Materiality Map

    Info-Tech’s Materiality Map

    A diagram of material map

    Activity 2: Materiality assessment

    Input: ESG corporate purpose or any current ESG metrics; Customer satisfaction or employee engagement surveys; Materiality assessment tools from SASB, Sustainalytics, GRI, or industry frameworks; Outputs from stakeholder outreach/surveys
    Output: Materiality map, a list of material ESG issues
    Materials: Whiteboard/flip charts, ESG Reporting Workbook
    Participants: Chief Sustainability Officer, Chief Compliance Officer, Head of ESG Reporting, Business leaders, Participants from marketing and communications

    2-3 hour

    1. Begin by reviewing various materiality assessment frameworks to agree on a baseline framework. This will help to narrow down a list of topics that are relevant to your company and industry.
    2. As a group, discuss the potential impact and start listing material issues. At first the list will be long, but the group will work collectively to prioritize and consolidate the list.
    3. Begin to combine and categorize the results by aligning them to your ESG purpose and strategic pillars.
    4. Treat each ESG issue as a risk and map against the likelihood and impact of the risk.
    5. Map the topics on your materiality map. Most of the materiality assessment tools have materiality maps – you may choose to use their map.
    6. Record this information in the ESG Reporting Workbook.

    Download the ESG Reporting Workbook

    Case Study: Novartis

    Logo of Novartis

    • INDUSTRY: Pharmaceuticals
    • SOURCE: Novartis, 2022

    Novartis, a leading global healthcare company based in Switzerland, stands out as a leader in providing medical consultancy services to address the evolving needs of patients worldwide. As such, its purpose is to use science and technologically innovative solutions to address some of society’s most debilitating, challenging, and ethically significant healthcare issues.

    The application of Novartis’ materiality assessment process in understanding critical ESG topics important to their shareholders, stakeholder groups, and society at large enables the company to better quantify references to its ESG sustainability metrics.

    Novartis applies its materiality assessment process to better understand relevant issues affecting its underlying business operations across its entire value chain. Overall, employing Novartis’s materiality assessment process helps the company to better manage its societal, environmental, and economic impacts, thus engaging in more socially responsible governance practices.

    Novartis’ materiality assessment is a multitiered process that includes three major elements:

    1. Identifying key stakeholders, which involves a holistic analysis of internal colleagues and external stakeholders.
    2. Collecting quantitative feedback and asking relevant stakeholders to rank a set of issues (e.g. climate change governance, workplace culture, occupational health and safety) and rate how well Novartis performs across each of those identified issues.
    3. Eliciting qualitative insights by coordinating interviews and workshops with survey participants to better understand why the issues brought up during survey sessions were perceived as important.

    Results

    In 2021, Novartis had completed its most recent materiality assessment. From this engagement, both internal and external stakeholders had ranked as important eight clusters that Novartis is impacting on from an economic, societal, and environmental standpoint. The top four clusters were patient health and safety, access to healthcare, innovation, and ethical business practices.

    Factor 3: ESG program goals

    Incorporate ESG performance metrics that support your ESG strategy

    Another benefit of the materiality assessment is that it helps to make the case for ESG action and provides key information for developing a purpose-led strategy.

    An internal ESG strategy should drive toward company-specific goals such as green-house gas emission targets, use of carbon neutral technologies, focus on reusable products, or investment in DEI programs.

    Most organizations focus on incremental goals of reducing negative impacts to existing operations or improving the value to existing stakeholders rather than transformative goals.

    Yet, a strategy that is authentic and aligned with key stakeholders and long-term goals will bring sustainable value.

    The strategy must be supported by an accountability and performance measurement framework such as SMART metrics.

    A fulsome reporting strategy should include performance metrics

    A photo of SMART metrics: Specific, Measurable, Actionable, Realistic, Time-bound.

    Activity 3: SMART metrics

    Input: ESG corporate purpose or any current ESG metrics, Outputs from activities 1 and 2, Internally defined metrics (i.e. risk metrics or internal reporting requirements)
    Output: SMART metrics
    Materials: Whiteboard/flip charts, ESG Reporting Workbook
    Participants: Chief Sustainability Officer, Chief Compliance Officer, Chief Risk officer/Risk leaders, Head of ESG Reporting, Business leaders, Participants from marketing and communications

    1-2 hours

    1. Document a list of appropriate metrics to assess the success of your ESG program.
    2. Use the sample metrics listed in the table on the next slide as a starting point.
    3. Fill in the chart to indicate the:
      1. Name of the success metric
      2. Method for measuring success
      3. Baseline measurement
      4. Target measurement
      5. Actual measurements at various points throughout the process of improving the risk management program
      6. A deadline for each metric to meet the target measurement
    4. Record this information in the ESG Reporting Workbook.

    Download the ESG Reporting Workbook

    Sample ESG metrics

    Leverage industry resources to help define applicable metrics

    Environmental

    • Greenhouse gas emissions – total corporate
    • Carbon footprint – percent emitted and trend
    • Percentage of air and water pollution
    • Renewable energy share per facility
    • Percentage of recycled material in a product
    • Ratio of energy saved to actual use
    • Waste creation by weight
    • Circular transition indicators

    Social

    • Rates of injury
    • Lost time incident rate
    • Proportion of spend on local suppliers
    • Entry-level wage vs. local minimum wage
    • Percentage of management who identify with specific identity groups (i.e. gender and ethnic diversity)
    • Percentage of suppliers screened for accordance to ESG vs. total number of suppliers
    • Consumer responsiveness

    Governance

    • Annual CEO compensation compared to median
    • Percentage of employees trained in conflict-of-interest policy
    • Number of data breaches using personally identifiable information (PII)
    • Number of incidents relating to management corruption
    • Percentage of risks with mitigation plans in place

    Activity 3: Develop SMART project metrics

    1-3 hours

    Attach metrics to your goals to gauge the success of the ESG program.

    Sample Metrics

    An image of sample metrics

    Factor 4: Regulatory reporting obligations

    Identify your reporting obligations

    High-level overview of reporting requirements:

    An image of high-level reporting requirements in Canada, the United Kingdom, Europe, and the US.

    Refer to your legal and compliance team for the most up-to-date and comprehensive requirements.

    The focus of regulators is to move to mandatory reporting of material climate-related financial information.

    There is some alignment to the TCFD* framework, but there is a lack of standardization in terms of scope across jurisdictions.
    *TCFD is the Task Force on Climate-Related Financial Disclosures.

    Activity 4: Regulatory obligations

    Input: Corporate strategy documents; Compliance registry or internal governance, risk, and compliance (GRC) tool
    Output: A list of regulatory obligations
    Materials: Whiteboard/flip charts, ESG Reporting Workbook
    Participants: Chief Sustainability Officer, Chief Compliance Officer, Chief Legal Officer, Head of ESG Reporting, Business leaders

    1-2 hours

    1. Begin by listing the jurisdictions in which you operate or plan to operate.
    2. For each jurisdiction, list any known current or future regulatory requirements. Consider all ESG components.
    3. Log whether the requirements are mandatory or voluntary and the deadline to report.
    4. Write any details about reporting framework; for example, if a reporting framework such as TCFD is prescribed.
    5. Record this information in the ESG Reporting Workbook.

    Download the ESG Reporting Workbook

    1.2 Assess impact and weigh options

    A diagram of reporting lifecycle.

    Once the scope of your ESG reporting framework has been identified, further assessment is needed to determine program direction and to understand and respond to organizational impact.

    Key factors for further assessment and decisions include

    1. Reporting framework options. Consider mandated reporting frameworks and any industry standards when deciding your baseline reporting framework. Strive to have a common reporting methodology that serves all your reporting needs: regulatory, corporate, shareholders, risk reporting, etc.
    2. Perform gap analysis. The gap analysis will reveal areas where data may need to be sourced or where tools or external assistance may be needed to help deliver your reporting strategy.
    3. Organizational impact and readiness. The gap analysis will help to determine whether your current operating model can support the reporting program or whether additional resources, tools, or infrastructure will be needed.

    1.2.1 Decide on baseline reporting framework

    1. Determine the appropriate reporting framework for your organization

    Reporting standards are available to enable relevant, high-quality, and comparable information. It’s the job of the reporting entity to decide on the most suitable framework for their organization.

    The most established standard for sustainability reporting is the Global Reporting Initiative (GRI), which has supported sustainability reporting for over 20 years.

    The Task Force on Climate-Related Financial Disclosures (TCFD) was created by the Financial Stability Board to align ESG disclosure with financial reporting. Many global regulators support this framework.

    The International Sustainability Standards Board (ISSB) is developing high-quality, understandable, and enforceable global standards using the Sustainability Accounting Standards Board (SASB) as a baseline. It is good practice to use SASB Standards until the ISSB standards are available.

    2. Decide which rating agencies you will use and why they are important

    ESG ratings are provided by third-party agencies and are increasingly being used for financing and transparency to investors. ESG ratings provide both qualitative and quantitative information.

    However, there are multiple providers, so organizations need to consider which ones are the most important and how many they want to use.

    Some of the most popular rating agencies include Sustainalytics, MSCI, Bloomberg, Moody's, S&P Global, and CDP.

    Reference Appendix Below

    1.2.2 Determine data gaps

    The ESG reporting mandate is built on the assumption of consistent, good-quality data

    To meet ESG objectives, corporations are challenged with collecting non-financial data from across functional business and geographical locations and from their supplier base and supply chains.

    One of the biggest impediments to ESG implementation is the lack of high-quality data and of mature processes and tools to support data collection.

    An important step for delivering reporting requirements is to perform a gap analysis early on to surface gaps in the primary data needed to deliver your reporting strategy.

    The output of this exercise will also inform and help prioritize implementation, as it may show that new data sets need to be sourced or tools purchased to collect and aggregate data.

    Conduct a gap analysis to determine gaps in primary data

    A diagram of gap analysis to determine gaps in primary data.

    Activity 5: Gap analysis

    Input: Business (ESG) strategy, Data inventory (if exists), Output from Activity 1: Key stakeholders, Output from Activity 2: Materiality map, Output of Activity 3: SMART metrics, Output of Activity 4: Regulatory obligations
    Output: List of high-priority data gaps
    Materials: Whiteboard/flip charts, ESG Reporting Workbook
    Participants: Chief Sustainability Officer, Chief Compliance Officer, Chief Legal Officer, Head of ESG Reporting, Business leaders, Data analysts

    1-3 hours

    1. Using the outputs from activities 1-4, list your organization’s ESG issues in order of priority. You may choose to develop your priority list by stakeholder group or by material risks.
    2. List any defined SMART metric from Activity 3.
    3. Evaluate data availability and quality of the data (if existing) as well as any impediments to sourcing the data.
    4. Make note if this is a common datapoint, i.e. would you disclose this data in more than one report?
    5. Record this information in the ESG Reporting Workbook.

    Download the ESG Reporting Workbook

    1.3 Take a holistic implementation approach

    Currently, 84 percent of businesses don’t integrate their ESG performance with financial and risk management reporting.

    Source: “2023 Canadian ESG Reporting Insights,” PwC.

    A diagram of reporting lifecycle.

    When implementing an ESG reporting framework, it is important not to implement in silos but to take a strategic approach that considers the evolving nature of ESG and the link to value creation and sound decision making.

    Key implementation considerations include

    1. Setting clear metrics and targets. Key performance indicators (KPIs) and key risk indicators (KRIs) are used to measure ESG factor performance. It’s essential that they are relevant and are constructed using high-quality data. Your performance metrics should be continually assessed and adapted as your ESG program evolves.
    2. Data challenges. Without good-quality data it is impossible to accurately measure ESG performance, generate actionable insights on ESG performance and risk, and provide informative metrics to investors and other stakeholders. Design your data model to be flexible and digital where possible to enable data interoperability.
    3. Architectural approach. IT will play a key role in the design of your reporting framework, including the decision on whether to build, buy, or deliver a hybrid solution. Every organization will build their reporting program to suit their unique needs; however, taking a holistic and proactive approach will support and sustain your strategy long term.

    1.3.1 Metrics and targets for climate-related disclosure

    “The future of sustainability reporting is digital – and tagged.”
    Source: “XBRL Is Coming,” Novisto, 2022.

    In the last few years, global regulators have proposed or effected legislation requiring public companies to disclose climate-related information.

    Yet according to Info-Tech’s 2023 Trends and Priorities survey, most IT professionals expect to support environmental mandates but are not prepared to accurately report on their organization’s carbon footprint.

    IT groups have a critical role to play in helping organizations develop strategic plans to meet ESG goals, measure performance, monitor risks, and deliver on disclosure requirements.

    To future-proof your reporting structure, your data should be readable by humans and machines.

    eXtensible Business Reporting Language (XBRL) tagging is mandated in several jurisdictions for financial reporting, and several reporting frameworks are adopting XBRL for sustainability reporting so that non-financial and financial disclosure frameworks are aligned.

    Example environmental metrics

    • Amount of scope 1, 2, or 3 GHG emissions
    • Total energy consumption
    • Total water consumption
    • Progress toward net zero emission
    • Percentage of recycled material in a product

    1.3.1 Metrics and targets for social disclosure

    “59% of businesses only talk about their positive performance, missing opportunities to build trust with stakeholders through balanced and verifiable ESG reporting.”
    Source: “2023 Canadian ESG Reporting Insights,” PwC.

    To date, regulatory focus has been on climate-related disclosure, although we are beginning to see signals in Europe and the UK that they are turning their attention to social issues.

    Social reporting focuses on the socioeconomic impacts of an organization’s initiatives or activities on society (indirect or direct).

    The “social” component of ESG can be the most difficult to quantify, but if left unmonitored it can leave your organization open to litigation from consumers, employees, and activists.

    Although organizations have been disclosing mandated metrics such as occupational health and safety and non-mandated activities such as community involvement for years, the scope of reporting is typically narrow and hard to measure in financial terms.

    This is now changing with the recognition by companies of the value of social reporting to brand image, traceability, and overall corporate performance.

    Example social metrics

    • Rate of injury
    • Lost time incident rate
    • Proportion of spend on local suppliers
    • Entry-level wage versus local minimum wage
    • Percentage of management within specific identity groups (i.e. gender and ethnic diversity)
    • Number of workers impacted by discrimination

    Case Study: McDonald’s Corporation (MCD)

    Logo of McDonald’s

    • INDUSTRY: Food service retailer
    • SOURCE: RBC Capital Markets, 2021; McDonald’s, 2019

    McDonald’s Corporation is the leading global food service retailer. Its purpose is not only providing burgers to dinner tables around the world but also serving its communities, customers, crew, farmers, franchisees, and suppliers alike. As such, not only is the company committed to having a positive impact on communities and in maintaining the growth and success of the McDonald's system, but it is also committed to conducting its business operations in a way that is mindful of its ESG commitments.

    An image of McDonald’s Better Together

    McDonald’s Better Together: Gender Balance & Diversity strategy and Women in Tech initiative

    In 2019, MCD launched its Better Together: Gender Balance & Diversity strategy as part of a commitment to improving the representation and visibility of women at all levels of the corporate structure by 2023.

    In conjunction with the Better Together strategy, MCD piloted a “Women in Tech” initiative through its education and tuition assistance program, Archways to Opportunity. The initiative enabled women from company-owned restaurants and participating franchisee restaurants to learn skills in areas such as data science, cybersecurity, artificial intelligence. MCD partnered with Microsoft and Colorado Technical University to carry out the initiative (McDonald’s, 2019).

    Both initiatives directly correlate to the “S” of the ESG framework, as the benefits of gender-diverse leadership continue to be paramount in assessing the core strengths of a company’s overreaching ESG portfolio. Hence, public companies will continue to face pressure from investors to act in accordance with these social initiatives.

    Results

    MCD’s Better Together and Women in Tech programs ultimately helped improve recruitment and retention rates among its female employee base. After the initialization of the gender balance and diversification strategy, McDonald’s signed on to the UN Women’s Empowerment Principles to help accelerate global efforts in addressing the gender disparity problem.

    1.3.1 Metrics and targets for governance disclosure

    Do not lose sight of regulatory requirements

    Strong governance is foundational element of a ESG program, yet governance reporting is nascent and is often embedded in umbrella legislation pertaining to a particular risk factor.

    A good example of this is the recent proposal by the Securities and Exchange Commission in the US (CFR Parts 229, 232, 239, 240, and 249, Cybersecurity Risk Management, Strategy, Governance, and Incident Disclosure), which will require public companies to:

    • Disclosure of board oversight of cyber risk.
    • Disclose management’s role in managing and accessing cybersecurity-related risks.

    The "G” component includes more than traditional governance factors and acts as a catch-all for other important ESG factors such as fraud, cybersecurity, and data hygiene. Make sure you understand how risk may manifest in your organization and put safeguards in place.

    Example governance metrics

    • Annual CEO compensation compared to median
    • Percentage of employees trained in conflict-of-interest policy
    • Completed number of supplier assessments
    • Number of data breaches using PII
    • Number of material cybersecurity breaches

    Info-Tech Insight

    The "G" in ESG may not be capturing the limelight under ESG legislation yet, but there are key governance factors that are that are under regulatory radar, including data, cybersecurity, fraud, and DEI. Be sure you stay on top of these issues and include performance metrics into your internal and external reporting frameworks.

    1.3.2 Conquering data management challenges

    48% of investment decision makers, including 58% of institutional investors, say companies’ self-reported ESG performance data is “much more important” than companies’ conventional financial data when informing their investment decisions (Benchmark ESG, 2021).

    Due to the nascent nature of climate-related reporting, data challenges such as the availability, usability, comparability, and workflow integration surface early in the ESG program journey when sourcing and organizing data:

    • It is challenging to collect non-financial data across functional business and geographical locations and from supplier base and supply chains.
    • The lack of common standards leads to comparability challenges, hindering confidence in the outputs.

    In addition to good, reliable inputs, organizations need to have the infrastructure to access new data sets and convert raw data into actionable insights.

    The establishment of data model and workflow processes to track data lineage is essential to support an ESG program. To be successful, it is critical that flexibility, scalability, and transparency exist in the architectural design. Data architecture must scale to capture rapidly growing volumes of unstructured raw data with the associated file formats.

    A photo of conceptual model for data lineage.

    Download Info-Tech’s Create and Manage Enterprise Data Models blueprint

    1.3.3 Reporting architecture

    CIOs play an important part in formulating the agenda and discourse surrounding baseline ESG reporting initiatives

    Building and operating an ESG program requires the execution of a large number of complex tasks.

    IT leaders have an important role to play in selecting the right technology approach to support a long-term strategy that will sustain and grow corporate performance.

    The decision to buy a vendor solution or build capabilities in-house will largely depend on your organization’s ESG ambitions and the maturity of in-house business and IT capabilities.

    For large, heavily regulated entities an integrated platform for ESG reporting can provide organizations with improved risk management and internal controls.

    Example considerations when deciding to meet ESG reporting obligations in-house

    • Size and type of organization
    • Extent of regulatory requirements and scrutiny
    • The amount of data you want to report
    • Current maturity of data architecture, particularly your ability to scale
    • Current maturity of your risk and control program – how easy is it to enhance current processes?
    • The availability and quality of primary data
    • Data set gaps
    • In-house expertise in data, model risk, and change management
    • Current operating model – is it siloed or integrated?
    • Implementation time
    • Program cost
    • The availability of vendor solutions that may address gaps

    Info-Tech Insight

    Executive leadership should take a more holistic and proactive stance to not only accurately reporting upon baseline corporate financial metrics but also capturing and disclosing relevant ESG performance metrics to drive alternative streams of valuation across their respective organizational environments.

    Activity 6: High-level implementation considerations

    Input: Business (ESG) strategy, Data inventory (if exists), Asset inventory (if exists), Output from Activity 5
    Output: Summary of high-level implementation considerations
    Materials: Whiteboard/flip charts, ESG Reporting Workbook
    Participants: Chief Sustainability Officer, Head of ESG Reporting, Business leaders, Data analysts, Data and IT architect/leaders,

    2-3 hours

    1. Review the implementation considerations on the previous slide to help determine the appropriate technology approach.
    2. For each implementation consideration, describe the current state.
    3. Discuss and draft the implications of reaching the desired future state by listing implications and organizational gaps.
    4. Discuss as a group if there is an obvious implementation approach.
    5. At this point, further analysis may be needed. Form a subcommittee or assign a leader to conduct further analysis.
    6. Record this information in the ESG Reporting Workbook.

    Download the ESG Reporting Workbook

    1.3.4 Ensure your implementation team has a high degree of trust and communication

    If external partners are needed, dedicate an internal resource to managing the vendor and partner relationships.

    Communication: Teams must have some type of communication strategy. This can be broken into:

    • Regularity: Having a set time each day to communicate progress and a set day to conduct retrospectives.
    • Ceremonies: Injecting awards and continually emphasizing delivery of value to encourage relationship building and constructive motivation.
    • Escalation: Voicing any concerns and having someone responsible for addressing those concerns.

    Proximity: Distributed teams create complexity as communication can break down. This can be mitigated by:

    • Location: Placing teams in proximity to close the barrier of geographical distance and time zone differences.
    • Inclusion: Making a deliberate attempt to pull remote team members into discussions and ceremonies.
    • Communication tools: Having the right technology (e.g. videoconference) to help bring teams closer together virtually.

    Trust: Members should trust other members are contributing to the project and completing their required tasks on time. Trust can be developed and maintained by:

    • Accountability: Having frequent quality reviews and feedback sessions. As work becomes more transparent, people become more accountable.
    • Role clarity: Having a clear definition of what everyone’s role is.

    1.4 Clear effective communication

    Improving investor transparency is one of the key drivers behind disclosure, so making the data easy to find and consumable is essential

    A diagram of reporting lifecycle.

    Your communication of ESG performance is intricately linked to corporate value creation. When designing your communications strategy, consider:

    • Your message – make it authentic and tell a consistent story.
    • How data will be used to support the narrative.
    • How your ESG program may impact internal and external programs and build a communication strategy that is fit for purpose. Example programs are:
      • Employee recruitment
      • New product rollout
      • New customer campaign
    • The design of the communication and how well it suits the audience. Communications may take the form of campaigns, thought leadership, infographics, etc.
    • The appropriateness of communication channels to your various audiences and the messages you want to convey. For example, social media, direct outreach, shareholder circular, etc.

    1.5 Continually evaluate

    A diagram of reporting lifecycle.

    A recent BDC survey of 121 large companies and public-sector buyers found that 82% require some disclosure from their suppliers on ESG, and that's expected to grow to 92% by 2024.
    Source: BDC, 2023

    ESG's link to corporate performance means that organizations must stay on top of ESG issues that may impact the long-term sustainability of their business.

    ESG components will continue to evolve, and as they do so will stakeholder views. It is important to continually survey your stakeholders to ensure you are optimally managing ESG risks and opportunities.

    To keep ESG on the strategy agenda, we recommend that organizations:

    • Appoint a chief sustainability officer (CSO) with a seat on executive leadership committees.
    • Embed ESG into existing governance and form a tactical ESG working group committee.
    • Ensure ESG risks are integrated into the enterprise risk management program.
    • Continually challenge your ESG strategy.
    • Regularly review risks and opportunities through proactive outreach to stakeholders.

    Download The ESG Imperative and Its Impact on Organizations

    Phase 2

    Streamline Requirements and Tool Selection

    A diagram that shows phase 1 to 3 of establishing ESG reporting program.

    This phase will walk you through the following activities:

    • Assess technology and tooling opportunities.
    • Prepare ESG reporting implementation plan.
    • Write ESG reporting presentation document.

    This phase involves the following participants: CIO, CCO, CSO, EA, IT application and data leaders, procurement, business leaders, marketing and communications, head of ESG reporting, and any dedicated ESG team members

    2.1 Streamline your requirements and tool section

    Spend the time up front to enable success and meet expectations

    Before sourcing any technology, it’s important to have a good understanding of your requirements.

    Key elements to consider:

    1. ESG reporting scope. Large enterprises will have more complex workflow requirements, but they also will have larger teams to potentially manage in-house. Smaller organizations will need easy-to-use, low-cost solutions.
    2. Industry and value chain. Look for industry-specific solutions, as they will be more tailored to your needs and will enable you to be up and running quicker.
    3. Coverage. Ensure the tool has adequate regulatory coverage to meet your current and future needs.
    4. Gap in functionality. Be clear on the problem you are trying to solve and/or the gap in workflow. Refer to the reporting lifecycle and be clear on your needs before sourcing technology.
    5. Resourcing. Factor in capacity during and after implementation and negotiate the appropriate support.

    Industry perspective

    The importance of ESG is something that will need to be considered for most, if not every decision in the future, and having reliable and available information is essential. While the industry will continue to see investment and innovation that drives operational efficiency and productivity, we will also see strong ESG themes in these emerging technologies to ensure they support both sustainable and socially responsible operations.

    With the breadth of technology Datamine already has addressing the ESG needs for the mining industry combined with our new technology, our customers can make effective and timely decisions through incorporating ESG data into their planning and scheduling activities to meet customer demands, while staying within the confines of their chosen ESG targets.

    Photo of Chris Parry

    Chris Parry
    VP of ESG, Datamine

    Photo of Datamine Photo of isystain

    Activity 7: Brainstorm tooling options

    Use the technology feature list below to identify areas along the ESG workflow where automated tools or third-party solutions may create efficiencies

    Technological Solutions Feature Bucket

    Basic Feature Description

    Advanced Feature Description

    Natural language processing (NLP) tools

    Ability to use NLP tools to track and monitor sentiment data from news and social media outlets.

    Leveraging NLP toolsets can provide organizations granular insights into workplace sentiment levels, which is a core component of any ESG strategy. A recent study by MarketPsych, a company that uses NLP technologies to analyze sentiment data from news and social media feeds, linked stock price performance to workplace sentiment levels.

    Distributed ledger technologies (DLTs)

    DLTs can help ensure greater reporting transparency, in line with stringent regulatory reporting requirements.

    DLT as an ESG enabler, with advanced capabilities such as an option to provide demand response services linked to electricity usage and supply forecasting.

    Cloud-based data management and reporting systems

    Cloud-based data management and reporting can support ESG initiatives by providing increased reporting transparency and a better understanding of diverse social and environmental risks.

    Leverage newfound toolsets such as Microsoft Cloud for Sustainability – a SaaS offering that enables organizations to seamlessly record, report, and reduce their emissions on a path toward net zero.

    IoT technologies

    Integration of IoT devices can help enhance the integrity of ESG reporting through the collection of descriptive and accurate ESG metrics (e.g. energy efficiency, indoor air quality, water quality and usage).

    Advanced management of real-time occupancy monitoring: for example, the ability to reduce energy consumption rates by ensuring energy is only used when spaces and individual cubicles are occupied.

    2.2 Vendors tools and technologies to support ESG reporting

    In a recent survey of over 1,000 global public- and private-sector leaders, 87% said they see AI as a helpful tool to fight climate change.
    Source: Boston Consulting Group

    Technology providers are part of the solution and can be leveraged to collect, analyze, disclose, track, and report on the vast amount of data.

    Increasingly organizations are using artificial intelligence to build climate resiliency:

    • AI is useful for the predictive modelling of potential climate events due to its ability to gather and analyze and synthesize large complete data sets.

    And protect organizations from vulnerabilities:

    • AI can be used to identify and assess vulnerabilities that may lead to business disruption or risks in production or the supply chain.

    A diagram of tooling, including DLT, natural language processing, cloud-based data management and IoT.

    2.3 ESG reporting software selection

    What Is ESG Reporting Software?

    Our definition: ESG reporting software helps organizations improve the transparency and accountability of their ESG program and track, measure, and report their sustainability efforts.

    Key considerations for reporting software selection:

    • While there are boutique ESG vendors in the market, organizations with existing GRC tools may first want to discuss ESG coverage with their existing vendor as it will enable better integration.
    • Ensure that the vendors you are evaluating support the requirements and regulations in your region, industry, and geography. Regulation is moving quickly – functionality needs to be available now and not just on the roadmap.
    • Determine the level of software integration support you need before meeting with vendors and ensure they will be able to provide it – when you need it!

    Adoption of ESG reporting software has historically been low, but these tools will become critical as organizations strive to meet increasing ESG reporting requirements.

    In a recent ESG planning and performance survey conducted by ESG SaaS company Diligent Corporation, it was found that over half of all organizations surveyed do not publish ESG metrics of any kind, and only 9% of participants are actively using software that supports ESG data collection, analysis, and reporting.

    Source: Diligent, 2021.

    2.3.1 Elicit and prioritize granular requirements for your ESG reporting software

    Understanding business needs through requirements gathering is the key to defining everything about what is being purchased. However, it is an area where people often make critical mistakes.

    Poorly scoped requirements

    Fail to be comprehensive and miss certain areas of scope.

    Focus on how the solution should work instead of what it must accomplish.

    Have multiple levels of detail within the requirements that are inconsistent and confusing.

    Drill all the way down into system-level detail.

    Add unnecessary constraints based on what is done today rather than focusing on what is needed for tomorrow.

    Omit constraints or preferences that buyers think are obvious.

    Best practices

    Get a clear understanding of what the system needs to do and what it is expected to produce.

    Test against the principle of MECE – requirements should be “mutually exclusive and collectively exhaustive.”

    Explicitly state the obvious and assume nothing.

    Investigate what is sold on the market and how it is sold. Use language that is consistent with that of the market and focus on key differentiators – not table stakes.

    Contain the appropriate level of detail – the level should be suitable for procurement and sufficient for differentiating vendors.

    Download Info-Tech's Improve Requirements Gathering blueprint

    2.3.1 Identify critical and nice-to-have features

    Central Data Repository: Collection of stored data from existing databases merged into one location that can then be shared, analyzed, or updated.

    Automatic Data Collection: Ability to automate data flows, collect responses from multiple sources at specified intervals, and check them against acceptance criteria.

    Automatic KPI Calculations, Conversions, and Updates: Company-specific metrics can be automatically calculated, converted, and tracked.

    Built-In Indicator Catalogs and Benchmarking: Provides common recognized frameworks or can integrate a catalog of ESG indicators.

    Custom Reporting: Ability to create reports on company emissions, energy, and asset data in company-branded templates.

    User-Based Access and Permissions: Ability to control access to specific content or data sets based on the end user’s roles.

    Real-Time Capabilities: Ability to analyze and visualize data as soon as it becomes available in underlying systems.

    Version Control: Tracking of document versions with each iteration of document changes.

    Intelligent Alerts and Notifications: Ability to create, manage, send, and receive notifications, enhancing efficiency and productivity.

    Audit Trail: View all previous activity including any recent edits and user access.

    Encrypted File Storage and Transfer: Ability to encrypt a file before transmitting it over the network to hide content from being viewed or extracted.

    Activity 7: Technology and tooling options

    Input: Business (ESG) strategy, Data inventory (if exists), Asset inventory (if exists), Output from Activity 5, Output from Activity 6,
    Output: List of tooling options
    Materials: Whiteboard/flip charts, ESG Reporting Workbook
    Participants: Chief Sustainability Officer, Head of ESG Reporting, Business leaders, Data analysts, Data and IT architect/leaders

    1-2 hours

    1. Begin by listing key requirements and features for your ESG reporting program.
    2. Use the outputs from activities 5 and 6 and the technology feature list on the previous slide to help brainstorm technology and tooling options.
    3. Discuss the availability and readiness of each option. Note that regulatory requirements will have an effective date that will impact the time to market for introducing new tooling.
    4. Discuss and assign a priority.
    5. At this point, further analysis may be needed. Form a subcommittee or assign a leader to conduct further analysis.
    6. Record this information in the ESG Reporting Workbook.

    Download the ESG Reporting Workbook

    Activity 8: Implementation plan

    Input: Business (ESG) strategy, Output from Activity 5, Output from Activity 6, Output from Activity 7
    Output: ESG Reporting Implementation Plan
    Materials: Whiteboard/flip charts, ESG Reporting Implementation Plan Template
    Participants: Chief Sustainability Officer, Head of ESG Reporting, Business leaders, Data analysts, PMO, Data and IT architect/leaders

    1-2 hours

    1. Use the outputs from activities 5 to 7 and list required implementation tasks. Set a priority for each task.
    2. Assign the accountable owner as well as the group responsible. Larger organizations and large, complex change programs will have a group of owners.
    3. Track any dependencies and ensure the project timeline aligns.
    4. Add status as well as start and end dates.
    5. Complete in the ESG Reporting Implementation Plan Template.

    Download the ESG Reporting Implementation Plan Template

    Activity 9: Internal communication

    Input: Business (ESG) strategy, ESG Reporting Workbook, ESG reporting implementation plan
    Output: ESG Reporting Presentation Template
    Materials: Whiteboard/flip charts, ESG Reporting Presentation Template, Internal communication templates
    Participants: Chief Sustainability Officer, Head of Marketing/ Communications, Business leaders, PMO

    1-2 hours

    Since a purpose-driven ESG program presents a significant change in how organizations operate, the goals and intentions need to be understood throughout the organization. Once you have developed your ESG reporting strategy it is important that it is communicated, understood, and accepted. Use the ESG Reporting Presentation Template as a guide to deliver your story.

    1. Consider your audience and discuss and agree on the key elements you want to convey.
    2. Prepare the presentation.
    3. Test the presentation with smaller group before communicating to senior leadership/board

    Download the ESG Reporting Presentation Template

    Phase 3

    Select ESG Reporting Software

    A diagram that shows phase 1 to 3 of establishing ESG reporting program.

    This phase will provide additional material on Info-Tech’s expertise in the following areas:

    • Info-Tech’s approach to RFPs
    • Info-Tech tools for software selection
    • Example ESG software assessments

    3.1 Leverage Info-Tech’s expertise

    Develop an inclusive and thorough approach to the RFP process

    An image that a process of 7 steps.

    The Info-Tech difference:

    1. The secret to managing an RFP is to make it as manageable and as thorough as possible. The RFP process should be like any other aspect of business – with a standard process in place, you are better able to handle whatever comes your way, because you know the steps you need to follow to produce a top-notch RFP.
    2. The business then identifies the need for more information about a product/service or determines that a purchase is required.
    3. A team of stakeholders from each area impacted gather all business, technical, legal, and risk requirements. What are the expectations of the vendor relationship post-RFP? How will the vendors be evaluated?
    4. Based on predetermined requirements, either an RFI or an RFP is issued to vendors with a due date.

    Info-Tech Insight

    Review Info-Tech’s process and understand how you can prevent your organization from leaking negotiation leverage while preventing vendors from taking control of your RFP.

    Software Selection Engagement

    5 Advisory Calls Over a 5-Week Period to Accelerate Your Selection Process

    Expert Analyst Guidance over5 weeks on average to select and negotiate software.

    Save Money, Align Stakeholders, Speed Up the Process & make better decisions.

    Use a Repeatable, Formal Methodology to improve your application selection process.

    Better, Faster Results, guaranteed, included in membership.

    A diagram of selection engagement over a 5-week period.

    CLICK HERE to Book Your Selection Engagement

    Leverage the Contract Review Service to level the playing field with your shortlisted vendors

    You may be faced with multiple products, services, master service agreements, licensing models, service agreements, and more.

    Use the Contract Review Service to gain insights on your agreements.

    Consider the aspects of a contract review:

    1. Are all key terms included?
    2. Are they applicable to your business?
    3. Can you trust that results will be delivered?
    4. What questions should you be asking from an IT perspective?

    Validate that a contract meets IT’s and the business’ needs by looking beyond the legal terminology. Use a practical set of questions, rules, and guidance to improve your value for dollar spent.

    A photo of Contract Review Service.

    Click here to book The Contract Review Service

    Download blueprint Master Contract Review and Negotiation for Software Agreements

    3.2 Vendor spotlight assessments

    See above for a vendor landscape overview of key ESG reporting software providers

    The purpose of this section is to showcase various vendors and companies that provide software solutions to help users manage and prioritize their ESG reporting initiatives.

    This section showcases the core capabilities of each software platform to provide Info-Tech members with industry insights regarding some of the key service providers that operate within the ESG vendor market landscape.

    Info-Tech members who are concerned with risks stemming from the inability to sort and disseminate unstructured ESG data reporting metrics or interested in learning more about software offerings that can help automate the data collection, processing, and management of ESG metrics will find high-level insights into the ESG vendor market space.

    Vendor spotlight

    A photo of Datamine Isystain

    The establishment of the Datamine ESG unit comes at the same time the mining sector is showing an increased interest in managing ESG and its component systems as part of a single scope.

    With miners collecting and dealing with ever-increasing quantities of data and looking for ways to leverage it to make data-driven decisions that enhance risk management and increase profitability, integrated software solutions are – now more than ever – essential in supporting continuous improvement and maintaining data fidelity and data integrity across the entire mining value chain.

    An example of Datamine Isystain An example of Datamine Isystain An example of Datamine Isystain

    Key Features:

    • Discover GIS for geochemical, water, erosion, and vegetation modelling and management.
    • Qmed for workforce health management, COVID testing, and vaccine administration.
    • MineMarket and Reconcilor for traceability and auditing, giving visibility to chain of custody and governance across the value chain, from resource modelling to shipping and sales.
    • Centric Mining Systems – intelligence software for real-time transparency and governance across multiple sites and systems, including key ESG performance indicator reporting.
    • Zyght – a leading health, safety, and environment solution for high-impact industries that specializes in environment, injury, risk management, safe work plans, document management, compliance, and reporting.
    • Isystain – a cloud-based platform uniquely designed to support health, safety & environment, sustainability reporting, compliance and governance, and social investment reporting. Designed for seamless integration within an organization’s existing software ecosystems providing powerful analytics and reporting capabilities to streamline the production of sustainability and performance reporting.

    Vendor spotlight

    A logo of Benchmark ESG

    Benchmark ESG provides industry-leading ESG data management and reporting software that can assist organizations in managing operational risk and compliance, sustainability, product stewardship, and ensuring responsible sourcing across complex global operations.

    An example of Benchmark ESG An example of Benchmark ESG

    Key Features:

    Vendor spotlight

    A logo of PWC

    PwC’s ESG Management Solution provides quick insights into ways to improve reporting transparency surrounding your organization’s ESG commitments.

    According to PwC’s most recent CEO survey, the number one motivator for CEOs in mitigating climate change risks is their own desire to help solve this global problem and drive transparency with stakeholders.
    Source: “Annual Global CEO Survey,” PwC, 2022.

    An example of PWC An example of PWC

    Key Features:

    • Streamlined data mining capabilities. PwC’s ESG solution provides the means to streamline, automate, and standardize the input of sustainability data based on non-financial reporting directive (NFRD) and corporate sustainability reporting directive (CSRD) regulations.
    • Company and product carbon footprint calculation and verification modules.
    • Robust dashboarding capabilities. Option to create custom-tailored sustainability monitoring dashboards or integrate existing ESG data from an application to existing dashboards.
    • Team management functionalities that allow for more accessible cross-departmental communication and collaboration. Ability to check progress on tasks, assign tasks, set automatic notifications/deadlines, etc.

    Vendor spotlight

    A logo of ServiceNow

    ServiceNow ESG Management (ESGM) and reporting platform helps organizations transform the way they manage, visualize, and report on issues across the ESG spectrum.

    The platform automates the data collection process and the organization and storage of information in an easy-to-use system. ServiceNow’s ESGM solution also develops dashboards and reports for internal user groups and ensures that external disclosure reports are aligned with mainstream ESG standards and frameworks.

    We know that doing well as a business is about more than profits. One workflow at a time, we believe we can change the world – to be more sustainable, equitable, and ethical.
    Source: ServiceNow, 2021.

    An example of ServiceNow

    Key Features:

    1. An executive dashboard to help coherently outline the status of various ESG indicators, including material topics, goals, and disclosure policies all in one centralized hub
    2. Status review modules. Ensure that your organization has built-in modules to help them better document and monitor their ESG goals and targets using a single source of truth.
    3. Automated disclosure modules. ESGM helps organizations create more descriptive ESG disclosure reports that align with industry accountability standards (e.g. SASB, GRI, CDP).

    Other key vendors to consider

    An image of other 12 key vendors

    Related Info-Tech Research

    Photo of The ESG Imperative and Its Impact on Organizations

    The ESG Imperative and Its Impact on Organizations

    Use this blueprint to educate yourself on ESG factors and the broader concept of sustainability.

    Identify changes that may be needed in your organizational operating model, strategy, governance, and risk management approach.

    Learn about Info-Tech’s ESG program approach and use it as a framework to begin your ESG program journey.

    Photo of Private Equity and Venture Capital Growing Impact of ESG Report

    Private Equity and Venture Capital Growing Impact of ESG Report

    Increasingly, new capital has a social mandate attached to it due to the rise of ESG investment principles.

    Learn about how the growing impact of ESG affects both your organization and IT specifically, including challenges and opportunities, with expert assistance.

    Definitions

    Terms

    Definition

    Corporate Social Responsibility

    Management concept whereby organizations integrate social and environmental concerns in their operations and interactions with their stakeholders.

    Chief Sustainability Officer

    Steers sustainability commitments, helps with compliance, and helps ensure internal commitments are met. Responsibilities may extend to acting as a liaison with government and public affairs, fostering an internal culture, acting as a change agent, and leading delivery.

    ESG

    An acronym that stands for environment, social, and governance. These are the three components of a sustainability program.

    ESG Standard

    Contains detailed disclosure criteria including performance measures or metrics. Standards provide clear, consistent criteria and specifications for reporting. Typically created through consultation process.

    ESG Framework

    A broad contextual model for information that provides guidance and shapes the understanding of a certain topic. It sets direction but does not typically delve into the methodology. Frameworks are often used in conjunction with standards.

    ESG Factors

    The factors or issues that fall under the three ESG components. Measures the sustainability performance of an organization.

    ESG Rating

    An aggregated score based on the magnitude of an organization’s unmanaged ESG risk. Ratings are provided by third-party rating agencies and are increasingly being used for financing, transparency to investors, etc.

    ESG Questionnaire

    ESG surveys or questionnaires are administered by third parties and used to assess an organization’s sustainability performance. Participation is voluntary.

    Key Risk Indicator (KRI)

    A measure to indicate the potential presence, level, or trend of a risk.

    Key Performance Indicator (KPI)

    A measure of deviation from expected outcomes to help a firm see how it is performing.

    Materiality

    Material topics are topics that have a direct or indirect impact on an organization's ability to create, preserve, or erode economic, environmental, and social impact for itself and its stakeholder and society as a whole.

    Materiality Assessment

    A tool to identify and prioritize the ESG issues most critical to the organization.

    Risk Sensing

    The range of activities carried out to identify and understand evolving sources of risk that could have a significant impact on the organization (e.g. social listening).

    Sustainability

    The ability of an organization and broader society to endure and survive over the long term by managing adverse impacts well and promoting positive opportunities.

    Sustainalytics

    Now part of Morningstar. Sustainalytics provides ESG research, ratings, and data to institutional investors and companies.

    UN Guiding Principles on Business and Human Rights (UNGPs)

    An essential methodological foundation for how impacts across all dimensions should be assessed.

    Reporting and standard frameworks

    Standard

    Definition and focus

    CDP
    (Formally Carbon Disclosure Project)

    CDP has created standards and metrics for comparing sustainability impact. Focuses on environmental data (e.g. carbon, water, and forests) and on data disclosure and benchmarking.

    Audience: All stakeholders

    Dow Jones Sustainability Indices (DJSI)

    Heavy on corporate governance and company performance. Equal balance of economic, environmental, and social.

    Audience: All stakeholders

    Global Reporting Initiative (GRI)

    International standards organization that has a set of standards to help organizations understand and communicate their impacts on climate change and social responsibility. The standard has a strong emphasis on transparency and materiality, especially on social issues.

    Audience: All stakeholders

    International Sustainability Standards Board (ISSB)

    Standard-setting board that sits within the International Financial Reporting Standards (IFRS) Foundation. The IFRS Foundation is a not-for-profit, public-interest organization established to develop high-quality, understandable, enforceable, and globally accepted accounting and sustainability disclosure standards.

    Audience: Investor-focused

    United Nations Sustainable Development Goals (SDGs)

    Global partnership across sectors and industries that sets out 17 goals to achieve sustainable development for all.

    Audience: All stakeholders

    Sustainability Accounting Standards Board (SASB)
    Now part of IFSR foundation

    Industry-specific standards to help corporations select topics that may impact their financial performance. Focus on material impacts on financial condition or operating performance.

    Audience: Investor-focused

    Task Force on Climate-Related Financial Disclosures (TCFD; created by the Financial Stability Board)

    Standards framework focused on the impact of climate risk on financial and operating performance. More broadly the disclosures inform investors of positive and negative measures taken to build climate resilience and make transparent the exposure to climate-related risk.

    Audience: Investors, financial stakeholders

    Bibliography

    "2021 Global Investor Survey: The Economic Realities of ESG." PwC, Dec. 2021. Accessed May 2022.

    "2023 Canadian ESG Reporting Insights." PwC, Nov. 2022. Accessed Dec. 2022.

    Althoff, Judson. "Microsoft Cloud for Sustainability: Empowering Organizations On Their Path To Net Zero." Microsoft Blog, 14 July 2021. Accessed May 2022.

    "Balancing Sustainability and Profitability." IBM, Feb. 2022. Accessed June. 2022.

    "Beyond Compliance: Consumers and Employees Want Business to Do More on ESG." PwC, Nov. 2021. Accessed July 2022.

    Bizo, Daniel. "Multi-Tenant Datacenters and Sustainability: Ambitions and Reality." S&P Market Intelligence, Sept. 2020. Web.

    Bolden, Kyle. "Aligning nonfinancial reporting with your ESG strategy to communicate long-term value." EY, 18 Dec. 2020. Web.

    Carril, Christopher, et al. "Looking at Restaurants Through an ESG Lens: ESG Stratify – Equity Research Report." RBC Capital Markets, 5 Jan. 2021. Accessed Jun. 2022.

    "Celebrating and Advancing Women." McDonald’s, 8 March 2019. Web.

    Clark, Anna. "Get your ESG story straight: A sustainability communication starter kit." GreenBiz, 20 Dec. 2022, Accessed Dec. 2022.

    Courtnell, Jane. “ESG Reporting Framework, Standards, and Requirements.” Corporate Compliance Insights, Sept. 2022. Accessed Dec. 2022.

    “Country Sustainability Ranking. Country Sustainability: Visibly Harmed by Covid-19.” Robeco, Oct. 2021. Accessed June 2022.

    “Defining the “G” in ESG Governance Factors at the Heart of Sustainable Business.” World Economic Forum, June 2022. Web.

    “Digital Assets: Laying ESG Foundations.” Global Digital Finance, Nov. 2021. Accessed April 2022.

    “Dow Jones Sustainability Indices (DJCI) Index Family.” S&P Global Intelligence, n.d. Accessed June 2022.

    "ESG in Your Business: The Edge You Need to Land Large Contracts." BDC, March 2023, Accessed April 2023.

    “ESG Performance and Its Impact on Corporate Reputation.” Intelex Technologies, May 2022. Accessed July 2022.

    “ESG Use Cases. IoT – Real-Time Occupancy Monitoring.” Metrikus, March 2021. Accessed April 2022.

    Fanter, Tom, et al. “The History & Evolution of ESG.” RMB Capital, Dec. 2021. Accessed May 2022.

    Flynn, Hillary, et al. “A guide to ESG materiality assessments.” Wellington Management, June 2022, Accessed September 2022

    “From ‘Disclose’ to ‘Disclose What Matters.’” Global Reporting Initiative, Dec. 2018. Accessed July 2022.

    “Getting Started with ESG.” Sustainalytics, 2022. Web.

    “Global Impact ESG Fact Sheet.” ServiceNow, Dec. 2021. Accessed June 2022.

    Gorley, Adam. “What is ESG and Why It’s Important for Risk Management.” Sustainalytics, March 2022. Accessed May 2022.

    Hall, Lindsey. “You Need Near-Term Accountability to Meet Long-Term Climate Goals.” S&P Global Sustainable1, Oct. 2021. Accessed April 2022.

    Henisz, Witold, et al. “Five Ways That ESG Creates Value.” McKinsey, Nov. 2019. Accessed July 2022.

    “Integrating ESG Factors in the Investment Decision-Making Process of Institutional Investors.” OECD iLibrary, n.d. Accessed July 2022.

    “Investor Survey.” Benchmark ESG, Nov. 2021. Accessed July 2022.

    Jackson, Brian. Tech Trends 2023, Info-Tech Research Group, Dec. 2022, Accessed Dec. 2022.

    Keet, Lior. “What Is the CIO’s Role in the ESG Equation?” EY, 2 Feb. 2022. Accessed May 2022.

    Lev, Helee, “Understanding ESG risks and why they matter” GreenBiz, June 2022. Accessed Dec 2022.

    Marsh, Chris, and Simon Robinson. “ESG and Technology: Impacts and Implications.” S&P Global Market Intelligence, March 2021. Accessed April 2022.

    Martini, A. “Socially Responsible Investing: From the Ethical Origins to the Sustainable Development Framework of the European Union.” Environment, Development and Sustainability, vol. 23, Nov. 2021. Web.

    Maher, Hamid, et al. “AI Is Essential for Solving the Climate Crisis.” Boston Consulting Group, 7 July 2022. Web.

    “Materiality Assessment. Identifying and Taking Action on What Matters Most.” Novartis, n.d. Accessed June. 2022.

    Morrow, Doug, et al. “Understanding ESG Incidents: Key Lessons for Investors.” Sustainalytics, July 2017. Accessed May 2022.

    “Navigating Climate Data Disclosure.” Novisto, July 2022. Accessed Nov. 2022.

    Nuttall, Robin, et al. “Why ESG Scores Are Here to Stay.” McKinsey & Company, May 2020. Accessed July 2022.

    “Opportunities in Sustainability – 451 Research’s Analysis of Sustainability Perspectives in the Data Center Industry.” Schneider Electric, Sept. 2020. Accessed May 2022.

    Peterson, Richard. “How Can NLP Be Used to Quantify ESG Analytics?” Refinitiv, Feb. 2021. Accessed June 2022.

    “PwC’s 25th Annual Global CEO Survey: Reimagining the Outcomes That Matter.” PwC, Jan. 2022. Accessed June 2022.

    “SEC Proposes Rules on Cybersecurity, Risk Management, Strategy, Governance, and Incident Disclosure by Public Companies.” Securities and Exchange Commission, 9 May 2022. Press release.

    Serafeim, George. “Social-Impact Efforts That Create Real Value.” Harvard Business Review, Sept. 2020. Accessed May 2022.

    Sherrie, Gonzalez. “ESG Planning and Performance Survey.” Diligent, 24 Sept. 2021. Accessed July 2022.

    “Special Reports Showcase, Special Report: Mid-Year Report on Proposed SEC Rule 14-8 Change.” Sustainable Investments Institute, July 2020. Accessed April 2022.

    “State of European Tech. Executive Summary Report.” Atomico, Nov. 2021. Accessed June 2022.

    “Top Challenges in ESG Reporting, and How ESG Management Solution Can Help.” Novisto, Sept. 2022. Accessed Nov. 2022.

    Vaughan-Smith, Gary. “Navigating ESG data sets and ‘scores’.” Silverstreet Capital, 23 March 2022. Accessed Dec. 2022.

    Waters, Lorraine. “ESG is not an environmental issue, it’s a data one.” The Stack, 20 May 2021. Web.

    Wells, Todd. “Why ESG, and Why Now? New Data Reveals How Companies Can Meet ESG Demands – And Innovate Supply Chain Management.” Diginomica, April 2022. Accessed July 2022.

    “XBRL is coming to corporate sustainability Reporting.” Novisto, Aug. 2022. Accessed Dec. 2022.

    Research Contributors and Experts

    Photo of Chris Parry

    Chris Parry
    VP of ESG, Datamine

    Chris Parry has recently been appointed as the VP of ESG at Datamine Software. Datamine’s dedicated ESG division provides specialized ESG technology for sustainability management by supporting key business processes necessary to drive sustainable outcomes.

    Chris has 15 years of experience building and developing business for enterprise applications and solutions in both domestic and international markets.

    Chris has a true passion for business-led sustainable development and is focused on helping organizations achieve their sustainable business outcomes through business transformation and digital software solutions.

    Datamine’s comprehensive ESG capability supports ESG issues such as the environment, occupational health and safety, and medical health and wellbeing. The tool assists with risk management, stakeholder management and business intelligence.

    TY Advisory Services

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    What is our TY advisory service?

    The TY advisory service is tailored to your needs. It combines the best of traditional IT consulting expertise with the analysis and remedial solutions of an expert bureau.

    When you observe specific symptoms, TY analyses the exact areas that contribute to these symptoms.

    TY specializes in IT Operations and goes really deep in that area.  We define IT Operations as the core service you deliver to your clients:

    When you see your operation running smoothly, it looks obvious and simple, but it is not. IT Operations is a concerto, under the leadership of a competent IT Ops Conductor-Manager. IT Ops keeps the lights on and ensures your reputation with your clients and the market as a whole as a predictable and dependable business partner. And we help you achieve this, based on more than 30 years of IT Ops experience.

    As most companies' business services are linked at the hip with IT, your IT Operations, in other words, are your key to a successful business.

    Value Consulting

    That is why we work via a simple value-based proposition. We discuss your wants and together discover your needs. Once we all agree, only then do we make our proposal. Anything you learned on the way, is yours to keep and use. 

    This means a fixed agreement to deliver the value we promise. No time and material, no extensions, no unforeseen charges.

    How can we deliver this?

    Gert has advised clients on what to do before issues happen. We have also worked to bring companies back from the brink after serious events. TY has brought services back after big incidents.

    You need to get it done, not in theory, but via actionable advice and if required, via our actions and implementation prowess. It's really elementary. Anyone can create a spreadsheet with to-do lists and talk about how resilience laws like DORA and NIS2 need to be implemented.

    It's not the talk that counts, it's the walk. Service delivery is in our DNA. Resilience is our life.

    Efficient policies, procedures and guidelines

    Good governance directly ensures happy clients because staff knows what to do when and allows them leeway in improving the service. And this governance will satisfy auditors.

    • Incident management

      Incidents erode client confidence in your service and company. You must get them fixed in accordance with their importance,  

    • Problem management

      You don't want repeat incidents! Tackle the root causes and fix issues permanently. Save money by doing this right. 

    • Change management

      You must update your services to stay the best in your field. Do it in a controlled yet efficient way. Lose overhead where you can, add the right controls where you must.

    • Configuration management

      The base for most of your processes. You gotta know what you have and how it works together to provide the services to your clients.

    • Monitoring

      IT monitoring delivers business value by catching issues before they become problems. With real-time insights into system performance and security, you can minimize downtime, improve efficiency, and make better decisions that keep your operations strong and your customers happy.

    • Service management

      Bring all the IT Operations services together and measure how they perform versus set business relevant KPI's 

    • Disaster Recovery

      Disaster recovery is your company's safety net for getting critical systems and data back up and running after a major disruption, focusing on fast IT recovery and minimizing financial and operational losses, whereas business continuity ensures the entire business keeps functioning during and after the crisis.

    • Business Continuity

      Business continuity is keeping your company running smoothly during disruptions by having the right plans, processes, and backups in place to minimize downtime and protect your operations, customers, and reputation. We go beyond disaster recovery and make sure your critical processes can continue to function. 

    • Exit Plans

      Hope for the best, but plan for the worst. When you embark on a new venture, know how to get out of it. Planning to exit is best done in the very beginning, but better late than when it is too late.

      Get up to speed

    Your biggest asset, the people who execute your business services

    We base our analysis on over 30 years experience in corporate and large volume dynamic services.  Unique to our service is that we take your company culture into account, while we adjust the mindset of the experts working in these areas.

    Your people are what will make these processes work efficiently. We take their ideas, hard capabilities and leadership capabilities into account and improve upon where needed. That helps your company and the people themselves. 

    We look at the existing governance and analyse where they are best in class or how we can make them more efficient. We identify the gaps and propose remedial updates. Our updates are verified through earlier work, vetted by first and second line and sometimes even regulators 

    Next we decide with you on how to implement the updates to the areas that need them. 

    How does the TY advisory service work?

    • 1. Contact TY

      Please schedule your complimentary 30-minute discovery call below.

    • 2. Discovery call

      There is no financial commitment required from you. During this meeting we discus further in detail the issue at hand and the direction of the ideal solution and the way of working.

    • 3. TY consolidates and prepares roadmap

      We take in the information of our talks and prepare the the roadmap to the individualized solution for you.

    • 4. Second meeting to finalize roadmap

      By now, TY has a good idea of how we can help you, and we have prepared a roadmap to solving the issue. In this meeting we present the way forward our way of working and what it will require from you.

      If you decide this is not what you expected, you are free to take the information provided so far and work with it yourself. 

    • 5. We get to work

      After the previous meeting and agreement in principle, you will have by now received our offer.

      When you decide to work together, we start our partnership and solve the issue. We work to ensure you are fully satisfied with the result.

    Let's get started

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    2020 Security Priorities Report

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    • Parent Category Name: Security Strategy & Budgeting
    • Parent Category Link: /security-strategy-and-budgeting

    Use this deck to learn what projects security practitioners are prioritizing for 2020. Based on a survey of 460 IT security professionals, this report explains what you need to know about the top five priorities, including:

    • Signals and drivers
    • Benefits
    • Critical uncertainties
    • Case study
    • Implications

    While the priorities should in no way be read as prescriptive, this research study provides a high-level guide to understand that priorities drive the initiatives, projects, and responsibilities that make up organizations' security strategies.

    Our Advice

    Critical Insight

    There is always more to do, and if IT leaders are to grow with the business, provide meaningful value, and ascend the ladder to achieve true business partner and innovator status, aggressive prioritization is necessary. Clearly, security has become a priority across organizations, as security budgets have continued to increase over the course of 2019. 2020’s priorities highlight that data security has become the thread that runs through all other security priorities, as data is now the currency of the modern digital economy. As a result, data security has reshaped organizations’ priorities to ensure that data is always protected.

    Impact and Result

    Ultimately, understanding how changes in technology and patterns of work stand to impact the day-to-day lives of IT staff across seniority and industries will allow you to evaluate what your priorities should be for 2020. Ensure that you’re spending your time right. Use data to validate. Prioritize and implement.

    2020 Security Priorities Report Research & Tools

    Start here – read the Executive Brief

    This storyboard will help you understand what projects security practitioners are prioritizing for 2020.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Data security

    Data security often rubs against other organizational priorities like data quality, but organizations need to understand that the way they store, handle, and dispose of data is now under regulatory oversight.

    • 2020 Security Priorities Report – Priority 1: Data Security

    2. Cloud security

    Cloud security means that organizations can take advantage of automation tools not only for patching and patch management but also to secure code throughout the SDLC. It is clear that cloud will transform how security is performed.

    • 2020 Security Priorities Report – Priority 2: Cloud Security

    3. Email security

    Email security is critical, since email continues to be one of the top points of ingress for cyberattacks from ransomware to business email compromise.

    • 2020 Security Priorities Report – Priority 3: Email Security

    4. Security risk management

    Security risk management requires organizations to make decisions based on their individual risk tolerance on such things as machine learning and IoT devices.

    • 2020 Security Priorities Report – Priority 4: Security Risk Management

    5. Security awareness and training

    Human error continues to be a security issue. In 2020, organizations should tailor their security awareness and training to their people so that they are more secure not only at work but also in life.

    • 2020 Security Priorities Report – Priority 5: Security Awareness and Training
    [infographic]

    Embed Business Relationship Management in IT

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    • Parent Category Name: Manage Business Relationships
    • Parent Category Link: /manage-business-relationships
    • While organizations realize they need to improve business relationships, they often don’t know how.
    • IT doesn’t know what their business needs and so can’t add as much value as they’d like.
    • They find that their partners often reach out to third parties before they connect with internal IT.

    Our Advice

    Critical Insight

    • Business relationship management (BRM) is not just about communication, it’s about delivering on business value.
    • Build your BRM program on establishing trust.

    Impact and Result

    • Drive business value into the organization via innovative technology solutions.
    • Improve ability to meet and exceed business goals and objectives, resulting in more satisfied stakeholders (C-suite, board of directors).
    • Enhance ability to execute business activities to meet end customer requirements and expectations, resulting in more satisfied customers.

    Embed Business Relationship Management in IT Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Embed Business Relationship Management Deck – A step-by-step document that walks you through how to establish a practice with well-embedded business relationships, driving IT success.

    This blueprint helps you to establish a relationship with your stakeholders, both within and outside of IT. You’ll learn how to embed relationship management throughout your organization.

    • Embed Business Relationship Management in IT – Phases 1-5

    2. BRM Workbook Deck – A workbook for you to capture the results of your thinking on the BRM practice.

    Use this tool to capture your findings as you work through the blueprint.

    • Embed Business Relationship Management in IT Workbook

    3. BRM Buy-In and Communication Template – A template to help you communicate what BRM is to your organization, that leverages feedback from your business stakeholders and IT.

    Customize this tool to obtain buy in from leadership and other stakeholders. As you continue through the blueprint, continue to leverage this template to communicate what your BRM program is about.

    • BRM Buy-In and Communication Template

    4. BRM Role Expectations Worksheet – A tool to help you establish how the BRM role and/or other roles will be managing relationships.

    This worksheet template is used to outline what the BRM practice will do and associate the expectations and tasks with the roles throughout your organization. Use this to communicate that while your BRM role has a strategic focus and perspective of the relationship, other roles will continue to be important for relationship management.

    • Role Expectations Worksheet

    5. BRM Stakeholder Engagement Plan Worksheet – A tool to help you establish your stakeholders and your engagement with them.

    This worksheet allows you to list the stakeholders and their priority in order to establish how you want to engage with them.

    • BRM Stakeholder Engagement Plan Worksheet

    6. Business Relationship Manager Job Descriptions – These templates can be used as a guide for defining the BRM role.

    These job descriptions will provide you with list of competencies and qualifications necessary for a BRM operating at different levels of maturity. Use this template as a guide, whether hiring internally or externally, for the BRM role.

    • Business Relationship Manager – Level 1
    • Business Relationship Manager – Level 2
    • Business Relationship Manager – Level 3
    [infographic]

    Workshop: Embed Business Relationship Management in IT

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Foundation: Assess and Situate

    The Purpose

    Set the foundation for your BRM practice – understand your current state and set the vision.

    Key Benefits Achieved

    An understanding of current pain points and benefits to be addressed through your BRM practice. Establish alignment on what your BRM practice is – use this to start obtaining buy-in from stakeholders.

    Activities

    1.1 Define BRM

    1.2 Analyze Satisfaction

    1.3 Assess SWOT

    1.4 Create Vision

    1.5 Create the BRM Mission

    1.6 Establish Goals

    Outputs

    BRM definition

    Identify areas to be addressed through the BRM practice

    Shared vision, mission, and understanding of the goals for the brm practice

    2 Plan

    The Purpose

    Determine where the BRM fits and how they will operate within the organization.

    Key Benefits Achieved

    Learn how the BRM practice can best act on your goals.

    Activities

    2.1 Establish Guiding Principles

    2.2 Determine Where BRM Fits

    2.3 Establish BRM Expectations

    2.4 Identify Roles With BRM Responsibilities

    2.5 Align Capabilities

    Outputs

    An understanding of where the BRM sits in the IT organization, how they align to their business partners, and other roles that support business relationships

    3 Implement

    The Purpose

    Determine how to identify and work with key stakeholders.

    Key Benefits Achieved

    Determine ways to engage with stakeholders in ways that add value.

    Activities

    3.1 Brainstorm Sources of Business Value

    3.2 Identify Key Influencers

    3.3 Categorize the Stakeholders

    3.4 Create the Prioritization Map

    3.5 Create Your Engagement Plan

    Outputs

    Shared understanding of business value

    A plan to engage with stakeholders

    4 Reassess and Embed

    The Purpose

    Determine how to continuously improve the BRM practice.

    Key Benefits Achieved

    An ongoing plan for the BRM practice.

    Activities

    4.1 Create Metrics

    4.2 Prioritize Your Projects

    4.3 Create a Portfolio Investment Map

    4.4 Establish Your Annual Plan

    4.5 Build Your Transformation Roadmap

    4.6 Create Your Communication Plan

    Outputs

    Measurements of success for the BRM practice

    Prioritization of projects

    BRM plan

    Further reading

    Embed Business Relationship Management in IT

    Show that IT is worthy of Trusted Partner status.

    Executive Brief

    Analyst Perspective

    Relationships are about trust.

    As long as humans are involved in enabling technology, it will always remain important to ensure that business relationships support business needs. At the cornerstone of those relationships is trust and the establishment of business value. Without trust, you won’t be believed, and without value, you won’t be invited to the business table.

    Business relationship management can be a role, a capability, or a practice – either way it’s essential to ensure it exists within your organization. Show that IT can be a trusted partner by showing the value that IT offers.

    Photo of Allison Straker, Research Director, CIO Practice, Info-Tech Research Group.

    Allison Straker
    Research Director, CIO Practice
    Info-Tech Research Group

    Your challenge: Why focus on business relationship management?

    Is IT saying this about business partners?

    I don’t know what my business needs and so we can’t add as much value as we’d like.

    My partners don’t give us the opportunity to provide new ideas to solve business problems

    My partners listen to third parties before they listen to IT.

    We’re too busy and don’t have the capacity to help my partners.

    Three stamps with the words 'Value', 'Innovation', and 'Advocacy'. Are business partners saying this about IT?

    IT does not create and deliver valuable services/solutions that resolve my business pain points.

    IT does not come to me with innovative solutions to my business problems/challenges/issues.

    IT blocks my efforts to drive the business forward using innovative technology solutions.

    IT does not advocate for my needs with the decision makers in the organization.

    Common obstacles

    While organizations realize they need to do better, they often don’t know how to improve.

    Organizations want to:
    • Understand and strategically align to business goals
    • Ensure stakeholders are satisfied
    • Show project value/success

    … these are all things that a mature business relationship can do to improve your organization.

    Key improvement areas identified by business leaders and IT leaders

    Bar chart comparing 'CXO' and 'CIO' responses to multiple areas one whether they need significant improvement or only some improvement. Areas in question are 'Understand Business Goals', 'Define and align IT strategy', 'Measure stakeholder satisfaction with IT', and 'Measure IT project success'. Source: CEO/CIO Alignment Diagnostic, N=446 organizations.

    Info-Tech’s approach

    BRMs who focus on achieving business value can improve organizational results.

    Visualization of a piggy bank labelled 'Business Value' with a person on a ladder labelled 'Strategic Tactical Operational' putting coins into the bank which are labelled 'External & internal views', 'Applied knowledge of the business', 'Strategic perspective', 'Trusted relationship', and 'Empathetic engagements “What’s in it for me/them?”'.

    Business relationships can take a strategic, tactical, or operational perspective.

    While all levels are needed, focus on a strategic perspective for optimal outcomes.

    Create business value through:

    • Applying your knowledge of the business so that conversations aren’t about what IT provides. Focus on what the overall business requires.
    • Ensuring your knowledge includes what is going on internally at your organization and also what occurs externally within and outside the industry (e.g. vendors, technologies used in similar industries or with similar customer interactions).
    • Discussing with the perspective of “what’s in it for [insert business partner here]” – don’t just present IT’s views.
    • Building a trusted strategic relationship – don’t just do well at the basics but also focus on the strategy that can move the organization to where it needs to be.

    Neither you nor your partners can view IT as separate from your overall business…

    …your IT goals need to be aligned with those of the overall business

    IT Maturity Pyramid with 'business goals' and 'IT goals' moving upward along its sides. It has five levels, 'unstable - Ad hoc – IT is too busy and the business is unsatisfied (too expensive, too long, not delivering on needs)', 'firefighter - Order taker – IT engaged on as-needed basis. IT unable to forecast demand to manage own resources', 'trusted operator - IT and business are not always sure of each other’s direction/priorities’, ‘business partner - IT understands and delivers on business needs', and 'innovator - Business and IT work together to achieve shared goals'.

    IT and other lines of business need to partner together – they are all part of the same overall business.

    Four puzzle pieces fitting together representing 'IT' and three other Lines of Business '(LOB)'

    <

    Why it’s important to establish a BRM program

    IT Benefits

    • Provides IT with a view of the lines of business they empower
    • Allows IT to be more proactive in providing solutions that help business partner teams
    • Allows IT to better manage their workload, as new requests can be prioritized and understood

    Business Benefits

    • Provides business teams with a view of the services that IT can help them with
    • Brings IT to the table with value-driven solutions
    • Creates an overall roadmap aligning both partners
    Ladder labelled 'Strategic Tactical Operational'.
    • Drive business value into the organization via innovative technology solutions.
    • Improve ability to meet and exceed business goals and objectives, resulting in more satisfied stakeholders (C-suite, board of directors).
    • Enhance ability to execute business activities to meet end-customer requirements and expectations, resulting in more satisfied customers.

    Increase your business benefits by moving up higher – from operational to tactical to strategic.

    Piggy bank labelled 'Business Value'.

    When IT understands the business, they provide better value

    Understanding all parties – including the business needs and context – is critical to effective business relationships.

    Establishing a focus on business relationship management is key to improving IT satisfaction.

    When business partners are satisfied that IT understands their needs, they have a higher perception of the value of overall IT

    Bar chart with axes 'Business satisfaction with IT understanding of needs' and 'Perception of IT value'. There is an upward trend.

    The relationship between the perception of IT value and business satisfaction is strong (r=0.89). Can you afford not to increase your understanding of business needs?

    (Source: Info-Tech Research Group diagnostic data/Business-Aligned IT Strategy blueprint (N=652 first-year organizations that completed the CIO Business Vision diagnostic))

    A tale of two IT partners

    Teleconference with an IT partner asking them to 'Tell me everything'.

    One IT partner approached their business partner without sufficient background knowledge to provide insights.

    The relationship was not strong and did not provide the business with the value they desired.

    Research your business and be prepared to apply your knowledge to be a better partner.

    Teleconference with an IT partner that approached with knowledge of your business and industry.

    The other IT partner approached with knowledge of the business and external parties (vendors, competitors, industry).

    The business partners received this positively. They invited the IT partners to meetings as they knew IT would bring value to their sessions.

    BRM success is measurable Measuring tape.

    1) Survey your stakeholders to measure improvements in customer satisfaction 2) Measure BRM success against the goals for the practice

    Business satisfaction survey

    • Audience: Business leaders
    • Frequency: Annual
    • Metrics:
      • Overall Satisfaction score
      • Overall Value score
      • Relationship Satisfaction:
        • Understand needs
        • Meet needs
        • Communication
    Two small tables showing example 'Value' and 'Satisfaction' scores. Dart board with five darts, each representing a goal, 'Demand Shaping', 'Value Realization', 'Servicing', 'Exploring', and 'Other Goal(s)'.
    Table with a breakdown of the example 'Satisfaction' score, with individual scores for 'Needs', 'Execution', and 'Communication'.

    Maturing your BRM practice is a journey

    Info-Tech has developed an approach that can be used by any organization to improve or successfully implement BRM. The same ladder as before with words 'Strategic', 'Tactical', 'Operational', and a person climbing on it. Become a Trusted Partner and Advisor
    KNOWLEDGE OF INDUSTRY

    STRATEGIC

    Value Creator and Innovator

    Strategic view of IT and the business with knowledge of the market and trends; a connector driving value-added services.

    KNOWLEDGE OF FUNCTIONS

    TACTICAL

    Influencer and Advocate

    Two-way voice between IT and business, understanding business processes and activities including IT touchpoints and growing tactical and strategic view of services and value.

    TABLE STAKES:
    COMMUNICATION
    SERVICE DELIVERY
    PROJECT DELIVERY

    OPERATIONAL

    Deliver

    Communication, service, and project delivery and fulfillment, initial engagement with and knowledge of the business.

    Foundation: Define and communicate the meaning and vision of BRM

    At each level, keep maturing your BRM practice

    ITPartnerWhat to do to move to the next level

    Strategic Partner

    Shared goals for maximizing value and shared risk and reward

    5

    Strategic view of IT and the business with knowledge of the market and trends; a connector driving value-added services.

    Value Creator and Innovator

    See partners as integral to business success and growth

    Focus on continuous learning and improvement.

    Trusted Advisor

    Cooperation based on mutual respect and understanding

    4

    Partners understand, work with, and help improve capabilities.

    Influencer and Advocate

    Sees IT as helpful and reliable

    Strategic: IT needs to demonstrate and apply knowledge of business, industry, and external influences.

    Service Provider

    Routine – innovation is a challenge

    3

    Two-way voice between IT and business; understanding business processes and activities including IT touchpoints and growing tactical and strategic view of services and value.

    Priorities set but still always falling behind.

    Views IT as helpful but they don’t provide guidance

    IT needs to excel in portfolio and transition management.

    Business needs to engage IT in strategy.

    Order Taker

    Distrust, reactive

    2

    Focuses on communication, service, and project delivery and fulfillment, initial engagement with and knowledge of the business.

    Delivery Service

    Engages with IT on an as-needed basis

    Improve Tactical: IT needs to demonstrate knowledge of the business they are in. IT to improve BRM and service management.

    Business needs to embrace BRM role and service management.

    Ad Hoc

    Loudest in, first out

    1

    Too busy doing the basics; in firefighter mode.

    Low satisfaction (cost, duration, quality)

    Improve Operational Behavior: IT to show value with “table stakes” – communication, service delivery, project delivery.

    IT needs to establish intake/demand management.


    Business to embrace a new way of approaching their partnership with IT.

    (Adapted from BRM Institute Maturity Model and Info-Tech’s own model)

    The Info-Tech path to implement BRM

    Use Info-Tech’s ASPIRe method to create a continuously improving BRM practice.

    Info-Tech's ASPIRe method visualized as a winding path. It begins with 'Role Definition', goes through many 'Role Refinements' and ends with 'Metrics'. The main steps to which the acronym refers are 'Assess', 'Situate', 'Plan', 'Implement', and 'Reassess & Embed'.

    Insight summary

    BRM is not just about communication, it’s about delivering on business value.

    Business relationship management isn’t just about having a pleasant relationship with stakeholders, nor is it about just delivering things they want. It’s about driving business value in everything that IT does and leveraging relationships with the business and IT, both within and outside your organization.

    Understand your current state to determine the best direction forward.

    Every organization will apply the BRM practice differently. Understand what’s needed within your organization to create the best fit.

    BRM is not just a communication conduit between IT and the business.

    When implemented properly, a BRM is a value creator, advocate, innovator, and influencer.

    The BRM role must be designed to match the maturity level of the IT organization and the business.

    Before you can create incremental business value, you must master the fundamentals of service and project delivery.

    Info-Tech Insight

    Knowledge of your current situation is only half the battle; knowledge of the business/industry is key.

    Info-Tech offers various levels of support to best suit your needs

    DIY Toolkit

    Guided Implementation

    Workshop

    Consulting

    "Our team has already made this critical project a priority, and we have the time and capability, but some guidance along the way would be helpful." "Our team knows that we need to fix a process, but we need assistance to determine where to focus. Some check-ins along the way would help keep us on track." "We need to hit the ground running and get this project kicked off immediately. Our team has the ability to take this over once we get a framework and strategy in place." "Our team does not have the time or the knowledge to take this project on. We need assistance through the entirety of this project."

    Diagnostics and consistent frameworks used throughout all four options

    Blueprint deliverables

    Each step of this blueprint is accompanied by supporting deliverables to help you accomplish your goals:

    Key deliverable:

    Executive Buy-In and Communication Presentation Template

    Explain the need for the BRM practice and obtain buy-in from leadership and staff across the organization.

    Sample of Info-Tech's key deliverable, the Executive Buy-In and Communication Presentation Template.

    BRM Workbook

    Capture the thinking behind your organization’s BRM program.

    Sample of Info-Tech's BRM Workbook deliverable.

    BRM Stakeholder Engagement Plan Worksheet

    Worksheet to capture how the BRM practice will engage with stakeholders across the organization.

    Sample of Info-Tech's BRM Stakeholder Engagement Plan Worksheet deliverable.

    BRM Role Expectations Worksheet

    How business relationship management will be supported throughout the organization at a strategic, tactical, and operational level.

    Sample of Info-Tech's BRM Role Expectations Worksheet deliverable.

    Guided Implementation

    A Guided Implementation (GI) is a series of calls with an Info-Tech analyst to help implement our best practices in your organization.

    A typical GI is between 8 to 12 calls over the course of 4 to 6 months.

    What does a typical GI on this topic look like?

    Phase 1

    Phase 2

    Phase 3

    Phase 4

    Phase 5

    Call #1: Discuss goals, current state, and an overview of BRM.

    Call #2: Examine business satisfaction and discuss results of SWOT.

    Call #3: Establish BRM mission, vision, and goals. Call #4: Develop guiding principles.

    Call #5: Establish the BRM operating model and role expectations.

    Call #6: Establish business value. Discuss stakeholders and engagement planning. Call #7: Develop metrics. Discuss portfolio management.

    Call #8: Develop a communication or rollout plan.

    Workshop Overview

    Complete the CIO-Business Vision diagnostic prior to the workshop.
    Contact your account representative for more information.
    workshops@infotech.com1-888-670-8889
    Day 1 Day 2 Day 3 Day 4 Post-Workshop
    Activities
    Set the Foundation
    Assess & Situate
    Define the Operating Model
    Plan
    Define Engagement
    Implement
    Implement BRM
    Reassess
    Next steps and Wrap-Up (offsite)

    1.1 Discuss rationale and importance of business relationship management

    1.2 Review CIO BV results

    1.3 Conduct SWOT analysis (analyze strengths, weaknesses, opportunities, and threats)

    1.4 Establish BRM vision and mission

    1.5 Define objectives and goals for maturing the practice

    2.1 Create your list of guiding principles (optional)

    2.2 Define business value

    2.3. Establish the operating model for the BRM practice

    2.4 Define capabilities

    3.1. Identify key stakeholders

    3.2 Map, prioritize, and categorize the stakeholders

    3.4 Create an engagement plan

    4,1 Define metrics

    4.2 Identify remaining enablers/blockers for practice implementation

    4.3 Create roadmap

    4.4 Create communication plan

    5.1 Complete in-progress deliverables from previous four days

    5.2 Set up review time for workshop deliverables and to discuss next steps

    Deliverables
    1. Summary of CIO Business Vision results
    2. Vision and list of objectives for the BRM program
    3. List of business and IT pain points
    1. BRM role descriptions, capabilities, and ownership definitions
    1. BRM reporting structure
    2. BRM engagement plans
    1. BRM communication plan
    2. BRM metrics tracking plan
    3. Action plan and next step
    1. Workshop Report

    ASSESS

    Assess

    1.1 Define BRM

    1.2 Analyze Satisfaction

    1.3 Assess SWOT

    Situate

    2.1 Create Vision

    2.2 Create the BRM Mission

    2.3 Establish Goals

    Plan

    3.1 Establish Guiding Principles

    3.2 Determine Where BRM Fits

    3.3 Establish BRM Expectations

    3.4 Identify Roles With BRM Responsibilities

    3.5 Align Capabilities

    Implement

    4.1 Brainstorm Sources of Business Value

    4.2 Identify Key Influencers

    4.3 Categorize the Stakeholders

    4.4 Create the Prioritization Map

    4.5 Create Your Engagement Plan

    Reassess & Embed

    5.1 Create Metrics

    5.2 Prioritize Your Projects

    5.3 Create a Portfolio Investment Map

    5.4 Establish Your Annual Plan

    5.5 Build Your Transformation Roadmap

    5.6 Create Your Communication Plan

    To assess BRM, clarify what it means to you

    Who are BRM relationships with? Octopus holding icons with labels 'Tech Partners', 'Lines of Business', and 'External Partners'. The BRM has multiple arms/legs to ensure they’re aligned with multiple parties – the partners within the lines of business, external partners, and technology partners.
    What does a BRM do? Engage the right stakeholders – orchestrate key roles, resources, and capabilities to help stimulate, shape, and harvest business value.

    Connect partners (IT and other business) with the resources needed.

    Help stakeholders navigate the organization and find the best path to business value.

    Three figures performing different actions, labelled 'orchestrate', 'connect', and 'navigate'.
    What does a BRM focus on? Circle bisected at many random points to create areas of different colors with four color-coded circles surrounding it. Demand Shaping – Surfacing and shaping business demand
    Value Harvesting – Identifying ways to increase business value and providing insights
    Exploring – Rationalizing demand and reviewing new business, technology, and industry insights
    Servicing – Managing expectations and facilitating business strategy; business capability road mapping

    Determine what business relationship management is

    Many organizations face business dissatisfaction because they do not understand what the role of a BRM should be.

    A BRM Is NOT:
    • Order taker
    • Service desk
    • Project manager
    • Business analyst
    • Service delivery manager
    • Service owner
    • Change manager
    A BRM Is:
    • Value creator
    • Innovator
    • Trusted advisor
    • Strategic partner
    • Influencer
    • Business subject matter expert
    • Advocate for the business
    • Champion for business process improvement
    Business relationship management does not mean a go-between for the business and IT. Its focus should be on delivering VALUE and INNOVATIVE SOLUTIONS to the business.

    1.1 What is BRM?

    1 hour

    Input: Your preliminary thoughts and ideas on BRM

    Output: Themes summarizing what BRM will be at your organization

    Materials: Whiteboard/flip charts (physical or electronic)

    Participants: Team

    1. Each team member will take a colored sticky note to capture what BRM is and what it isn’t.
    2. As a group, review and discuss the sticky notes.
    3. Group them into themes summarizing what BRM will be at your organization.
    4. Leverage the workbook to brainstorm the definition of BRM at your organization.
    5. Create a refined summary statement and capture it in the Executive Buy-In and Communication Template.

    Download the BRM Workbook

    Download the Executive Buy-In and Communication Template

    It’s important to understand what the business thinks; ask them the right questions

    Leverage the CIO Business Vision Diagnostic to provide clarity on:
    • The organization’s view on satisfaction and importance of core IT services
    • Satisfaction across business priorities
    • IT’s capacity to meet business needs

    Contact your Account Representative to get started

    Sample of various scorecards from the CIO Business Vision Diagnostic.

    1.2 Use their responses to help guide your BRM program

    1 hour

    Input: CIO-Business Vision Diagnostic, Other business feedback

    Output: Summary of your partners’ view of the IT relationship

    Materials: Whiteboard/flip charts (physical or electronic)

    Participants: CIO, IT management team

    1. Complete the CIO Business Vision diagnostic.
    2. Analyze the findings from the Business Vision diagnostic or other business relationship and satisfaction surveys. Key areas to look at include:
      • Overall IT Satisfaction
      • IT Value
      • Relationship (Understands Needs, Communicates Effectively, Executes Requests, Trains Effectively)
      • Shadow IT
      • Capacity Needs
      • Business Objectives
    3. Capture the following on your analysis:
      • Success stories – what your business partners are satisfied with
      • Challenges – are the responses consistent across departments?
    4. Leverage the workbook to capture your findings the goals. Key highlights should be documented in the Executive Buy-In and Communication Template.

    Use the BRM Workbook to capture ideas

    Polish the goals in the Executive Buy-In and Communication Template

    Perform a SWOT analysis to explore internal and external business factors

    A SWOT analysis is a structured planning method organizations use to evaluate the effects of internal strengths and weaknesses and external opportunities and threats on a project or business venture.

    Why It Is Important

    • Business SWOT reveals internal and external trends that affect the business. You may uncover relevant information about the business that the other analysis methods did not reveal.
    • The organizational strengths or weaknesses will shed some light on implications that you might not have considered otherwise, such as brand perception or internal staff capability to change.

    Key Tips/Information

    • Although this activity is simple in theory, there is much value to be gained when performed effectively.
    • Focus on weaknesses that can cause a competitive disadvantage and strengths that can cause a competitive advantage.
    • Rank your opportunities and threats based on impact and probability.
    • Info-Tech members who have derived the most insights from a business SWOT analysis usually involved business stakeholders in the analysis.

    SWOT diagram split into four quadrants representing 'Strengths' at top left, 'Opportunities' at bottom left, 'Weaknesses' at top right, and 'Threats' at bottom right.

    Review these questions to help you conduct your SWOT analysis on the business

    Strengths (Internal)
    • What competitive advantage does your organization have?
    • What do you do better than anyone else?
    • What makes you unique (human resources, product offering, experience, etc.)?
    • Do you have location, price, cost, or quality advantages?
    • Does your organizational culture offer an advantage (hiring the best people, etc.)?
    • Do you have a high level of customer engagement or satisfaction?
    Weaknesses (Internal)
    • What areas of your business require improvement?
    • Are there gaps in capabilities?
    • Do you have financial vulnerabilities?
    • Are there leadership gaps (succession, poor management, etc.)?
    • Are there reputational issues?
    • Are there factors contributing to declining sales?
    Opportunities (External)
    • Are there market developments or new markets?
    • Are there industry or lifestyle trends (move to mobile, etc.)?
    • Are there geographical changes in the market?
    • Are there new partnerships or mergers and acquisitions (M&A) opportunities?
    • Are there seasonal factors that can be used to the advantage of the business?
    • Are there demographic changes that can be used to the advantage of the business?
    Threats (External)
    • Are there obstacles that the organization must face?
    • Are there issues with respect to sourcing of staff or technologies?
    • Are there changes in market demand?
    • Are your competitors making changes that you are not making?
    • Are there economic issues that could affect your business?

    1.3 Analyze internal and external business factors using a SWOT analysis

    1 hour

    Input: IT and business stakeholder expertise

    Output: Analysis of internal and external factors impacting the IT organization

    Materials: Whiteboard/flip charts (physical or electronic)

    Participants: CIO, IT management team

    1. Break the group into two teams:
      • Assign team A internal strengths and weaknesses.
      • Assign team B external opportunities and threats.
    2. Think about strengths, weaknesses, opportunities, and threats as they pertain to the IT-business relationship. Consider people, process, and technology elements.
    3. Have the teams brainstorm items that fit in their assigned grids. Use the prompt questions on the previous slide as guidance.
    4. Pick someone from each group to fill in the SWOT grid.
    5. Conduct a group discussion about the items on the list; identify implications for the BRM/IT.

    Capture in the BRM Workbook

    SITUATE

    Assess

    1.1 Define BRM

    1.2 Analyze Satisfaction

    1.3 Assess SWOT

    Situate

    2.1 Create Vision

    2.2 Create the BRM Mission

    2.3 Establish Goals

    Plan

    3.1 Establish Guiding Principles

    3.2 Determine Where BRM Fits

    3.3 Establish BRM Expectations

    3.4 Identify Roles With BRM Responsibilities

    3.5 Align Capabilities

    Implement

    4.1 Brainstorm Sources of Business Value

    4.2 Identify Key Influencers

    4.3 Categorize the Stakeholders

    4.4 Create the Prioritization Map

    4.5 Create Your Engagement Plan

    Reassess & Embed

    5.1 Create Metrics

    5.2 Prioritize Your Projects

    5.3 Create a Portfolio Investment Map

    5.4 Establish Your Annual Plan

    5.5 Build Your Transformation Roadmap

    5.6 Create Your Communication Plan

    Your strategy informs your BRM program

    Your strategy is a critical input into your program. Extract critical components of your strategy and convert them into a set of actionable principles that will guide the selection of your operating model.

    Sample of Info-Tech's 'Build a Business-Aligned IT Strategy' blueprint.

    Vision, Mission & Principles Chevron pointing right.
    • Leverage your vision and mission statements that communicate aspirations and purpose for key information that can be turned into design principles.
    Business Goal Implications Chevron pointing right.
    • Implications are derived from your business goals and will provide important context about the way BRM needs to change to meet its overarching objectives.
    • Understand how those implications will change the way that work needs to be done – new capabilities, new roles, new modes of delivery, etc.
    Target-State Maturity Chevron pointing right.
    • Determine your target-state relationship maturity for your organization using the BRM goals that have been uncovered.

    Outline your mission and vision for your BRM practice

    If you don’t know where you’re trying to go, how do you know if you’ve arrived?

    Establish the vision of what your BRM practice will achieve.

    Your vision will paint a picture for your stakeholders, letting them know where you want to go with your BRM practice.

    Stock image of a hand painting on a large canvas.

    The vision will also help motivate and inspire your team members so they understand how they contribute to the organization.

    Your strategy must align with and support your organization’s strategy.

    Good Visions
    • Attainable – Aspirational but still within reach
    • Communicable – Easy to comprehend
    • Memorable – Not easily forgotten
    • Practical – Solid, realistic
    • Shared – Create a culture of shared ownership across the team/company
    When Visions Fail
    • Not Shared: Lack of buy-in, no alignment with stakeholders
    • Impractical: No plan or strategy to deliver on the vision
    • Unattainable: Set too far in the future
    • Forgettable: Not championed, not kept in mind
    (Source: UX Magazine, 2011)

    Derive the BRM vision statement

    Stock image of an easel with a bundle of paint brushes beside it. Begin the process of deriving the business relationship management vision statement by examining your business and user concerns. These are the problems your organization is trying to solve.
    Icon of one person asking another a question.
    Problem Statements
    First, ask what problems your organization hopes to solve.
    Icon of a magnifying glass on a box.
    Analysis
    Second, ask what success would look like when those problems were solved.
    Icon of two photos in quotes.
    Vision Statement
    Third, polish the answer into a short but meaningful phrase.

    Paint the picture for your team and stakeholders so that they align on what BRM will achieve.

    Vision statements demonstrate what your practice “aspires to be”

    Your vision statement communicates a desired future state of the BRM organization. The statement is expressed in the present tense. It seeks to articulate the desired role of business relationship management and how it will be perceived.

    Sample vision statements:

    • To be a trusted advisor and partner in enabling business innovation and growth through an engaged design practice.
    • The group will strive to become a world-class value center that is a catalyst for innovation.
    • Apple: “We believe that we are on the face of the earth to make great products and that’s not changing.” (Mission Statement Academy, May 2019.)
    • Coca-Cola: “To refresh the world in mind, body, and spirit, to inspire moments of optimism and happiness through our brands and actions, and to create value and make a difference.” (Mission Statement Academy, August 2019.)

    2.1 Vision generation

    1 hour

    Input: IT and business strategies

    Output: Vision statement

    Materials: Whiteboard/flip charts (physical or electronic)

    Participants: Team

    1. Review the goals and the sample vision statements provided on the previous slide.
    2. Brainstorm possible vision statements that can apply to your practice. Refer to the guidance provided on the previous page – ensure that it paints a picture for the reader to show the desired target state.
    3. Leverage the workbook to brainstorm the vision. Capture the refined statement in the Executive Buy-In and Communication Template.
    Strong vision statements have the following characteristics
    • Describe a desired future
    • Focus on ends, not means
    • Communicate promise
    • Concise, no unnecessary words
    • Compelling
    • Achievable
    • Inspirational
    • Memorable

    Use the BRM Workbook to capture ideas

    Polish the goals in the Executive Buy-In and Communication Template

    Create the mission statement from the problems and the vision statement

    Your mission demonstrates your current intent and the purpose driving you to achieve your vision.

    It reflects what the organization does for users/customers.

    The main word 'Analysis' is sandwiched between 'Goals and Problems' and 'Vision Statement', each with arrow pointing to the middle. Make sure the practice’s mission statement reflects answers to the questions below:

    The questions:

    • What does the organization do?
    • How does the organization do it?
    • For whom does the organization do it?
    • What value is the organization bringing?

    “A mission statement illustrates the purpose of the organization, what it does, and what it intends on achieving. Its main function is to provide direction to the organization and highlight what it needs to do to achieve its vision.” (Joel Klein, BizTank (in Hull, “Answer 4 questions to get a great mission statement.”))

    Sample mission statements

    To enhance the lives of our end users through our products so that our brand becomes synonymous with user-centricity.

    To enable innovative services that are seamless and enjoyable to our customers so that together we can inspire change.

    Apple’s mission statement: “To bring the best user experience to its customers through its innovative hardware, software, and services.” (Mission Statement Academy, May 2019.)

    Coca Cola’s mission statement: “To refresh the world in mind, body, and spirit, to inspire moments of optimism and happiness through our brands and actions, and to create value and make a difference.” (Mission Statement Academy, August 2019.)

    Tip: Using the “To … so that” format helps to keep your mission focused on the “why.”

    2.2 Develop your own mission statement

    1 hour

    Input: IT and business strategies, Vision

    Output: Mission statement

    Materials: Whiteboard/flip charts (physical or electronic)

    Participants: Team

    1. Review the goals and the vision statement generated in the previous activities.
    2. Brainstorm possible mission statements that can apply to your BRM practice. Capture this in your BRM workbook.
    3. Refine your mission statement. Refer to the guidance provided on the previous page – ensure that the mission provides “the why”. Document the refined mission statement in the Executive Buy-In and Communication Template.

    “People don't buy what you do; they buy why you do it and what you do simply proves what you believe.” (Sinek, Transcript of “How Great Leaders Inspire Action.”)

    Download the BRM Workbook

    Download the Executive Buy-In and Communication Template

    Areas that BRMs focus on include:

    Establish how much of these your practice will focus on.

    VALUE HARVESTING
    • Tracks and reviews performance
    • Identifies ways to increase business value
    • Provides insights on the results of business change/initiatives
    Circle bisected at many random points to create areas of different colors with four color-coded circles surrounding it. DEMAND SHAPING
    • Isn’t just demand/intake management
    • Surfaces and shapes business demand
    • Is influenced by knowledge of the overall business and external entities
    SERVICING
    • Coordinates resources
    • Manages expectations
    • Facilitates business strategy, business capability road-mapping, and portfolio and program management
    EXPLORING
    • Identifies and rationalizes demand
    • Reviews new business, technology, and industry insights
    • Identifies business value initiatives

    Establish what success means for your focus areas

    Brainstorm objectives and success areas for your BRM practice.

    Circle bisected at many random points to create areas of different colors with four color-coded circles surrounding it. VALUE HARVESTING
    Success may mean that you:
    • Understand the drivers and what the business needs to attain
    • Demonstrate focus on value in discussions
    • Ensure value is achieved, tracking it during and beyond deployment
    DEMAND SHAPING
    Success may mean that you:
    • Understand the business
    • Are engaged at business meetings (invited to the table)
    • Understand IT; communicate clarity around IT to the business
    • Help IT prioritize needs
    SERVICING
    Success may mean that you:
    • Understand IT services and service levels that are required
    • Provide clarity around services and communicate costs and risks
    EXPLORING
    Success may mean that you:
    • Surface new opportunities based on understanding of pain points and growth needs
    • Research and partner with others to further the business
    • Engage resources with a focus on the value to be delivered

    2.3 Establish BRM goals

    1 hour

    Input: Mission and vision statements

    Output: List of goals

    Materials: Whiteboard/flip charts (physical or electronic)

    Participants: CIO, IT management team, BRM team

    1. Use the previous slides as a starting point – review the focus areas and sample associated objectives.
    2. Determine if all apply to your role.
    3. Brainstorm the objectives for your BRM practice.
    4. Discuss and refine the objectives and goals until the team agrees on your starting set.
    5. Leverage the workbook to establish the goals. Capture refined goals in the Executive Buy-In and Communication Template.

    Download the BRM Workbook

    Download the Executive Buy-In and Communication Template

    PLAN

    Assess

    1.1 Define BRM

    1.2 Analyze Satisfaction

    1.3 Assess SWOT

    Situate

    2.1 Create Vision

    2.2 Create the BRM Mission

    2.3 Establish Goals

    Plan

    3.1 Establish Guiding Principles

    3.2 Determine Where BRM Fits

    3.3 Establish BRM Expectations

    3.4 Identify Roles With BRM Responsibilities

    3.5 Align Capabilities

    Implement

    4.1 Brainstorm Sources of Business Value

    4.2 Identify Key Influencers

    4.3 Categorize the Stakeholders

    4.4 Create the Prioritization Map

    4.5 Create Your Engagement Plan

    Reassess & Embed

    5.1 Create Metrics

    5.2 Prioritize Your Projects

    5.3 Create a Portfolio Investment Map

    5.4 Establish Your Annual Plan

    5.5 Build Your Transformation Roadmap

    5.6 Create Your Communication Plan

    Guiding principles help you focus the development of your practice

    Your guiding principles should define a set of loose rules that can be used to design your BRM practice to the specific needs of the organization and work that needs to be done.

    These rules will guide you through the establishment of your BRM practice and help you explain to your stakeholders the rationale behind organizing in a specific way.

    Sample Guiding Principles

    Principle Name

    Principle Statement

    Customer Focus We will prioritize internal and external customer perspectives
    External Trends We will monitor and liaise with external organizations to bring best practices and learnings into our own
    Organizational Span We embed relationship management across all levels of leadership in IT
    Role If the resource does not have a seat at the table, they are not performing the BRM role

    3.1 Establish guiding principles (optional activity)

    Input: Mission and vision statements

    Output: BRM guiding principles

    Materials: Whiteboard/flip charts (physical or electronic)

    Participants: Team

    1. Think about strengths, weaknesses, opportunities, and threats as well as the overarching goals, mission, and vision.
    2. Identify a set of principles that the BRM practice should have. Guiding principles are shared, long-lasting beliefs that guide the use of business relationship management in your organization.

    Download the BRM Workbook

    Download the Executive Buy-In and Communication Template

    Establish the BRM partner model and alignment

    Having the right model and support is just as important as having the right people.

    Gears with different BRM model terms: 'BRM Capabilities', 'BRM & Other Roles', 'Scope (pilot)', 'Operating Unit', 'BRM Expectations Across the organization', and 'Delivery & Support'.

    Don’t boil the ocean: Start small

    It may be useful to pilot the BRM practice with a small group within the organization – this gives you the opportunity to learn from the pilot and share best practices as you expand your BRM practice.

    You can leverage the pilot business unit’s feedback to help obtain buy-in from additional groups.

    Evaluate the approaches for your pilot:
    Work With an Engaged Business Unit
    Icon of a magnifying glass over a group of people.

    This approach can allow you to find a champion group and establish quick wins.

    Target Underperforming Area(s)
    Icon of an ambulance.

    This approach can allow you to establish significant wins, providing new opportunities for value.

    Target the Area(s) Driving the Most Business Value
    Icon of an arrow in a bullseye.

    Provide the largest positive impact on your portfolio’s ability to drive business value; for large strategic or transformative goals.

    Work Across a Single Business Process
    Icon of a process tree.

    This approach addresses a single business process or operation that exists across business units, departments, or locations. This, again, will allow you to limit the number of stakeholders.

    Leverage BRM goals to determine where the role fits within the organization

    Organization tree with a strategic BRM.

    Strategic BRMs are considered IT leaders, often reporting to the CIO.


    Organization tree with an operational BRM.

    In product-aligned organizations, the product owners will own the strategic business relationship from a product perspective (often across LOB), while BRMs will own the strategic role for the line(s) of businesses (often across products) that they hold a relationship with. The BRM role may be played by a product family leader.


    Organization tree with a BRM in a product-aligned organization.

    BRMs may take on a more operational function when they are embedded within another group, such as the PMO. This manifests in:

    • Accountability for projects and programs
    • BRM conversations around projects and programs rather than overall needs
    • Often, there is less focus on stimulating need, more about managing demand
    • This structure may be useful for smaller organizations or where organizations are piloting the relationship capability

    Use the IT structure and the business structure to determine how to align BRM and business partners. Many organizations ensure that each LOB has a designated BRM, but each BRM may work with multiple LOBs. Ensure your alignment provides an even and manageable distribution of work.

    Don’t be intimidated by those who play a significant role in relationship management

    Layers representing the BRM, BA, and Product Owner. Business Relationship Manager: Portfolio View
    • Ongoing with broader organization-wide objectives
    • A BRM’s strategic perspective is focused across projects and products
    The BRM will look holistically across a portfolio, rather than on specific projects or products. Their focus is ensuring value is delivered that impacts the overall organization. Multiple BRMs may be responsible for lines of businesses and ensure that products and project enable LOBs effectively.
    Business Analyst: Product or Project View
    • Works within a project or product
    • Accomplishes specific objectives within the project/product
    The BA tends to be involved in project work – to that end, they are often brought in a bit before a project begins to better understand the context. They also often remain after the project is complete to ensure project value is delivered. However, their main focus is on delivering the objectives within the project.
    Product Owner: Product View
    • Ongoing and strategic view of entire product, with product-specific objectives
    The Product Owner bridges the gap between the business and delivery to ensure their product continuously delivers value. Their focus is on the product.

    3.2 Establish the BRM’s place in the organizational structure

    Input: BRM goals, IT organizational structure, Business organizational structure

    Output: BRM operating model

    Materials: Whiteboard/flip charts (physical or electronic)

    Participants: Team

    1. Review the current organizational structure – both IT and overall business.
    2. Think about the maturity of the IT organization and what you and your partners will be able to support at this stage in the relationship or journey. Establish whether it is necessary to start with a pilot.
    3. Consider the reporting relationship that is required to support the desired maturity of your practice – who will your BRM function report into?
    4. Consider the distribution of work from your business partners. Establish which BRM is responsible for which partners.
    5. Document where the BRM fits in the organization in the Executive Buy-In and Communication Template.

    Download the BRM Workbook

    Download the Executive Buy-In and Communication Template

    Align your titles to your business partners and ensure it demonstrates your strategic goals

    Some titles that may reflect alignment with your partners:
    • Business Capability Manager
    • Business Information Officer
    • Business Relationship Manager
    • Director, Technology Partner
    • IT Business Relationship Manager
    • People Relationship Manager
    • Relationship and Strategy Officer
    • Strategic Partnership Director
    • Technology Partner/People Partner/Finance Partner/etc.
    • Value Management Officer

    Support BRM team members might have “analyst” or “coordinator” as part of their titles.

    Caution when using these titles:
    • Account Manager (do you see your stakeholders as accounts or as partners?)
    • Customer Relationship Manager (do you see your stakeholders as customers or as partners?)
    • People Partner (differentiate your role from HR)

    Determine the expectations for your BRM role(s)

    Below are standard expectations from BRM job descriptions. Establish whether there are changes required for your organization.

    Act as a Relationship Manager
    • Build strong, collaborative relationships with business clients
    • Build strong, collaborative relationships with IT service owners
    • Track client satisfaction with services provided
    • Continuously improve, based on feedback from clients
    Communicate With Business Stakeholders
    • Ensure that effective communication occurs related to service delivery and project delivery (e.g. planned downtime, changes, open tickets)
    • Manage expectations of multiple business stakeholders
    • Provide a clear point of contact within IT for each business stakeholder
    • Act as a bridge between IT and the business
    Service Delivery

    Service delivery breaks out into three activities: service status, changes, and service desk tickets

    • Understand at a high level the services and technologies in use
    • Work with clients to plan and make sure they understand the relevance and impact of IT changes to their operations
    • Define, agree to, and report on key service metrics
    • Act as an escalation point for major issues with any aspect of service delivery
    • Work with service owners to develop and monitor service improvement plans
    Project/Product Delivery
    • Ensure that the project teams provide regular reports regarding project status, issues, and changes
    • Work with project managers and clients to ensure project requirements are well understood and documented and approved by all stakeholders
    • Ensure that the project teams provide key project metrics on a regular basis to all relevant stakeholders

    Determine role expectations (slide 2 of 3)

    Knowledge of the Business

    Understand the main business activities for each department:

    • Understand which IT services are required to complete each business activity
    • Understand business processes and associated business activities for each user group within a department
    Advocate for Your Business Clients
    • Act as an advocate for the client – be invested in client success
    • Understand the strategies and plans of the clients and help develop an IT strategic plan/roadmap that maps to business strategies
    • Help the business understand project governance processes
    • Help clients to develop proposals and advance them through the project intake and assessment process
    Influence Business and IT Stakeholders
    • Influence business and IT stakeholders at multiple levels of the organization to help clients achieve their business objectives
    • Leverage existing relationships to convince decision makers to move forward with business and IT initiatives that will benefit the department and the organization as a whole
    • Understand and solve issues and challenges such as differing agendas, political considerations, and resistance to change
    Knowledge of the Market
    • Understand the industry – trends, competition, future direction
    • Leverage what others are doing to bring innovative ideas to the organization
    • Understand what end customers expect with regards to IT services and bring this intelligence to business leaders and decision makers

    Determine role expectations (slide 3 of 3)

    Value Creator
    • Understand how services currently offered by IT can be put to best use and create value for the business
    • Work collaboratively with clients to define and prioritize technology initiatives (new or enhanced services) that will bring the most business benefit
    • Lead initiatives that help the business achieve or exceed business goals and objectives
    • Lead initiatives that create business value (increased revenue, lower costs, increased efficiency) for the organization
    Innovator
    • Lead initiatives that result in new and better ways of doing business
    • Identify opportunities for using IT in new and innovative ways to bring value to the business and drive the business forward
    • Leverage knowledge of the business, knowledge of the industry, and knowledge of leading-edge technological solutions to transform the way the business operates and provides services to its customers

    3.3 Establish BRM expectations

    Input: BRM goals

    Output: BRM expectations

    Materials: Whiteboard/flip charts (physical or electronic)

    Participants: Team

    1. Review the BRM expectations on the previous slides.
    2. Customize them – are they the appropriate set of expectations needed for your organization? What needs to be edited in or out?
    3. Add relevant expectations – what are the things that need to be done in the BRM practice at your organization?
    4. Leverage the workbook to brainstorm BRM expectations. Make sure you update them in the BRM Role Expectation Spreadsheet.

    Download the BRM Workbook

    Download the Executive Buy-In and Communication Template

    Various roles and levels within your organization may have a part of the BRM pie

    Where the BRM sits will impact what they are able to get done.

    The BRM role is a strategic one, but other roles in the organization have a part to play in impacting IT-partner relationship.

    Some roles may have a more strategic focus, while others may have a more tactical or operational focus.

    3.4 Identify roles with BRM responsibilities

    Input: BRM goals

    Output: BRM-aligned roles

    Materials: Whiteboard/flip charts (physical or electronic)

    Participants: Team

    1. Various roles can play a part in the BRM practice, managing business relationships. Which ones make sense in your organization, given the BRM goals?
    2. Identify the roles and capture in the BRM Role Expectation Spreadsheet. Use the Role Expectation Alignment tab, row 1.


    Download the Role Expectations Worksheet

    Determine the focus for each role that may manage business relationships

    Icon of a telescope. STRATEGIC Sets Direction: Focus of the activities is at the holistic, enterprise business level “relating to the identification of long-term or overall aims and interests and the means of achieving them” e.g. builds overarching relationships to enable and support the organization’s strategy; has strategic conversations
    Icon of a house in a location marker. TACTICAL Figures Out the How: Focuses on the tactics required to achieve the strategic focus “skillful in devising means to ends” e.g. builds relationships specific to tactics (projects, products, etc.)
    Icon of a gear cog with a checkmark. OPERATIONAL Executes on the Direction: Day-to-day operations; how things get done “relating to the routine functioning and activities of a business or organization” e.g. builds and leverages relationships to accomplish specific goals (within a project or product)

    3.5 Align BRM capabilities to roles

    Input: Current-state model, Business value matrix, Objectives and goals

    Output: BRM-aligned roles

    Materials: Whiteboard/flip charts (physical or electronic)

    Participants: Team

    1. Review each group of role expectations – Act as a Relationship Manager, Communicate with Business Stakeholders, etc. For each group, determine the focus each role can apply to it – strategic, tactical, or operational. Refer to the previous slide for examples.
    2. Capture on the spreadsheet:
      • S – This role is required to have a strategic view of the capabilities. They are accountable and set direction for this aspect of relationship management.
      • T – Indicate if the role is required to have a tactical view of the capabilities. This would include whether the role is required to figure out how the capabilities will be done; for example, is the role responsible for carrying out service management or are they just involved to ensure that that set of expectations are being performed?
      • O – Indicate if the role will have an operational view – are they the ones responsible for doing the work?
      • Note: In some organizations, a role may have more than one of these.
    3. The spreadsheet will highlight the cells in green if the role plays more of the strategic role, yellow for tactical, and brown for operational. This provides an overall visual of each role’s part in relationship management.
    4. (Optional) Review each detailed expectation within the group. Evaluate whether specific roles will have a different focus on the unique role expectations.

    Leverage the Role Expectations Worksheet

    Sample role expectation alignment

    Sample of a role expectation alignment table with expectation names and descriptions on the left and a matrix of which roles should have a Strategic (S), Tactical (T), or Operational (O) view of the capabilities.

    IMPLEMENT

    Assess

    1.1 Define BRM

    1.2 Analyze Satisfaction

    1.3 Assess SWOT

    Situate

    2.1 Create Vision

    2.2 Create the BRM Mission

    2.3 Establish Goals

    Plan

    3.1 Establish Guiding Principles

    3.2 Determine Where BRM Fits

    3.3 Establish BRM Expectations

    3.4 Identify Roles With BRM Responsibilities

    3.5 Align Capabilities

    Implement

    4.1 Brainstorm Sources of Business Value

    4.2 Identify Key Influencers

    4.3 Categorize the Stakeholders

    4.4 Create the Prioritization Map

    4.5 Create Your Engagement Plan

    Reassess & Embed

    5.1 Create Metrics

    5.2 Prioritize Your Projects

    5.3 Create a Portfolio Investment Map

    5.4 Establish Your Annual Plan

    5.5 Build Your Transformation Roadmap

    5.6 Create Your Communication Plan

    Speak the same language as your partners: Business Value

    Business value represents the desired outcome from achieving business priorities.

    Value is not only about revenue or reduced expenses. Use this internal-external and capability-financial business value matrix to more holistically consider what is valuable to stakeholders.

    Improved Capabilities
    Enhance Services
    Products and services that enable business capabilities and improve an organization’s ability to perform its internal operations.
    Increase Customer Satisfaction
    Products and services that enable and improve the interaction with customers or produce practical market information and insights.
    Inward Outward
    Save Money
    Products and services that reduce overhead. They typically are less related to broad strategic vision or goals and more simply limit expenses that would occur had the product or service not put in place.
    Make money
    (Return on Investment)
    Products and services that are specifically related to the impact on an organization’s ability to create a return on investment.
    Financial Benefits

    Business Value Matrix Axes:

    Financial Benefits vs. Improved Capabilities
    • Improved capabilities refers to the enhancement of business capabilities and skill sets.
    • Financial Benefits refers to the degree in which the value source can be measured through monetary metrics and is often highly tangible.
    Inward vs. Outward Orientation
    • Inward refers to value sources that have an internal impact an organization’s effectiveness and efficiency in performing its operations.
    • Outward refers to value sources that come from interactions with external factors, such as the market or your customers.

    4.1 Activity: Brainstorm sources of business value

    Input: Product and service knowledge, Business process knowledge

    Output: Understanding of different sources of business value

    Materials: Whiteboard/flip charts (physical or electronic)

    Participants: Team

    1. Identify your key stakeholders. These individuals are the critical business strategic partners in the organization’s governing bodies.
    2. Brainstorm the different types of business value that the BRM practice can produce.
    3. Is the item more focused on improving capabilities or generating financial benefits?
    4. Is the item focused on the customers you serve or the IT team?
    5. Enter your value item into a cell on the Business Value Matrix based on where it falls on these axes.
    6. Start to think about metrics you can use to measure how effective the product or service is at generating the value source.
    Simplified version of the Business Value Matrix on the previous slide.

    Use the BRM Workbook to capture sources of business value

    Brainstorm the different sources of business value (continued)

    See appendix for more information on value drivers:
    Example:
    Enhance Services
    • Dashboards/IT Situational Awareness
    • Improve measurement of services for data-driven analytics that can improve services
    • Collaborate to support Enterprise Architecture
    • Approval for and support of new applications per customer demand
    • Provide consultation for IT issues
    Axis arrow with 'Improved Capabilities'.
    Axis arrow with 'Financial Benefits'.
    Reach Customers
    • Provide technology roadmaps for IT services and devices
    • Improved "PR" presence: websites, service catalog, etc.
    • Enhance customer experience
    • Faster Time-to-market delivering innovative technologies and current services
    Axis arrow with 'Inward'.Axis arrow with 'Outward'.
    Reduce Costs
    • Achieve better pricing through enterprise agreements for IT services that are duplicated across several orgs
    • Prioritization/ development of roadmap
    • Portfolio management / reduce duplication of services
    • Evolve resourcing strategies to integrate teams (e.g. do more with less)
    Return on Investment
    • Customer -focused dashboards
    • Encourage use of centralized services through external collaboration capabilities that fit multiple use cases
    • Devise strategies for measured/supported migration from older IT systems/software

    Implications of ineffective stakeholder management

    A stakeholder is any group or individual who is impacted by (or impacts) your objectives.

    Challenges with stakeholder management can result from a self-focused point of view. Avoid these challenges by taking on the other’s perspectives – what’s in it for them.

    The key objectives of stakeholder management are to improve outcomes, increase confidence, and enhance trust in IT.

    • Obtain commitment of executive management for IT-related objectives.
    • Enhance alignment between IT and the business.
    • Improve understanding of business requirements.
    • Improve implementation of technology to support business processes.
    • Enhance transparency of IT costs, risks, and benefits.

    Challenges

    • Stakeholders are missed or new stakeholders are identified too late.
    • IT has a tendency to only look for direct stakeholders. Indirect and hidden stakeholders are not considered.
    • Stakeholders may have conflicting priorities, different visions, and different needs. Keeping every stakeholder happy is impossible.
    • IT has a lack of business understanding and uses jargon and technical language that is not understood by stakeholders.

    Implications

    • Unanticipated stakeholders and negative changes in stakeholder sentiment can derail initiatives.
    • Direct stakeholders are identified, but unidentified indirect or hidden stakeholders cause a major impact to the initiative.
    • The CIO attempts to trade off competing agendas and ends up caught in the middle and pleasing no one.
    • There is a failure in understanding and communications, leading stakeholders to become disenchanted with IT.

    Cheat Sheet: Identify stakeholders

    Ask stakeholders “who else should I be talking to?” to discover additional stakeholders and ensure you don’t miss anyone.

    List the people who are identified through the following questions: Take a 360-degree view of potential internal and external stakeholders who might be impacted by the initiative.
    • Who will be adversely affected by potential environmental and social impacts in areas of influence that are affected by what you are doing?
    • At which stage will stakeholders be most affected (e.g. procurement, implementation, operations, decommissioning)?
    • Will other stakeholders emerge as the phases are started and completed?
    • Who is sponsoring the initiative?
    • Who benefits from the initiative?
    • Who loses from the initiative?
    • Who can make approvals?
    • Who controls resources?
    • Who has specialist skills?
    • Who implements the changes?
    • Who are the owners, governors, customers, and suppliers to impacted capabilities or functions?

    Executives

    Peers

    Direct reports

    Partners

    Customers

    Stock image of a world.

    Subcontractors

    Suppliers

    Contractors

    Lobby groups

    Regulatory agencies

    Establish your stakeholder network “map”

    Follow the trail of breadcrumbs from your direct stakeholders to their influencers to uncover hidden stakeholders.

    Your stakeholder map defines the influence landscape your BRM team operates in. It is every bit as important as the teams who enhance, support, and operate your products directly.

    Notes on the network map

    • Pay special attention to influencers who have many arrows; they are called “connectors,” and due to their diverse reach of influence, should themselves be treated as significant stakeholders.
    • Don’t forget to consider the through-lines from one influencer through intermediate stakeholders or influencers to the final stakeholder – a single influencer may have additional influence via multiple, possibly indirect paths to a single stakeholder.

    Legend for the example stakeholder network map below. 'Black arrows indicate the direction of professional influence'. 'Dashed green arrows indicate bidirectional, informal influence relationships'

    Example stakeholder network map visualizing relationships between different stakeholders.

    4.2 Visualize interrelationships among stakeholders to identify key influencers

    Input: List of stakeholders

    Output: Relationships among stakeholders and influencers

    Materials: Whiteboard/flip charts (physical or electronic)

    Participants: Team

    1. List direct stakeholders for your area. Ensure it includes stakeholders across the organization (both IT and business units).
    2. Determine the stakeholders of your stakeholders. Consider adding each of them to the stakeholder list: assess who has either formal or informal influence over your stakeholders; add these influencers to your stakeholder list.
    3. Create a stakeholder network map to visualize relationships.
      • (Optional) Use black arrows to indicate the direction of professional influence.
      • (Optional) Use dashed green arrows to indicate bidirectional, informal influence relationships.
    4. Capture the list or diagram of your stakeholders in your workbook.

    Use the BRM Workbook to capture stakeholders

    Categorize your stakeholders with a stakeholder prioritization map

    A stakeholder prioritization map help teams categorize their stakeholders by their level or influence and ownership.

    There are four areas in the map and the stakeholders within each area should be treated differently.

    • Players – players have a high interest in the initiative and the influence to effect change over the initiative. Their support is critical and a lack of support can cause significant impediment to the objectives.
    • Mediators – mediators have a low interest but significant influence over the initiative. They can help to provide balance and objective opinions to issues that arise.
    • Noisemakers – noisemakers have low influence but high interest. They tend to be very vocal and engaged, either positively or negatively, but have little ability to enact their wishes.
    • Spectators – generally, spectators are apathetic and have little influence over or interest in the initiative.

    Stakeholder prioritization map with axes 'Influence' and 'Ownership/Interest' splitting the map into four quadrants: 'Spectators Low/Low', 'Noisemakers Low/High', 'Mediators High/Low', and 'Players High/High'.

    4.3 Group your stakeholders into categories

    Input: Stakeholder Map

    Output: Categorization of stakeholders and influencers

    Materials: Whiteboard/flip charts (physical or electronic)

    Participants: Team

    1. Identify your stakeholder’s interest in and influence on your BRM program.
    2. Map your results to the quadrant in your workbook to determine each stakeholder’s category.

    Stakeholder prioritization map with example 'Stakeholders' placed in or across the four quadrants.

    Level of Influence

    • Power: Ability of a stakeholder to effect change.
    • Urgency: Degree of immediacy demanded.
    • Legitimacy: Perceived validity of stakeholder’s claim.
    • Volume: How loud their “voice” is or could become.
    • Contribution: What they have that is of value to you.

    Level of Interest

    How much are the stakeholder’s individual performance and goals directly tied to the success or failure of the product?

    Use the BRM Workbook to map your stakeholders

    Define strategies for engaging stakeholders by type

    Each group of stakeholders draws attention and resources away from critical tasks.

    By properly identifying your stakeholder groups, you can develop corresponding actions to manage stakeholders in each group. This can dramatically reduce wasted effort trying to satisfy Spectators and Noisemakers while ensuring the needs of the Mediators and Players are met.

    Type Quadrant Actions
    Players High influence; high interest Actively Engage
    Keep them engaged through continuous involvement. Maintain their interest by demonstrating their value to its success.
    Mediators High influence; low interest Keep Satisfied
    They can be the game changers in groups of stakeholders. Turn them into supporters by gaining their confidence and trust, and include them in important decision-making steps. In turn, they can help you influence other stakeholders.
    Noisemakers Low influence; high interest Keep Informed
    Try to increase their influence (or decrease it if they are detractors) by providing them with key information, supporting them in meetings, and using Mediators to help them.
    Spectators Low influence; low interest Monitor
    They are followers. Keep them in the loop by providing clarity on objectives and status updates.

    Prioritize your stakeholders

    There may be too many stakeholders to be able to manage them all. Focus your attention on the stakeholders that matter most.

    Apply a third dimension for stakeholder prioritization: support.

    Support, in addition to interest and influence, is used to prioritize which stakeholders are should receive the focus of your attention. This table indicates how stakeholders are ranked:

    Table with 'Stakeholder Categories' and their 'Level of Support' for prioritizing. Support levels are 'Supporter', 'Evangelist', 'Neutral', and 'Blocker'.

    Support can be determined by rating the following question: how likely is it that your stakeholder would recommend IT at your organization/your group? Our four categories of support:

    • Blocker – beware of the blocker. These stakeholders do not support your cause and have the necessary drive to impede the achievement of your objectives.
    • Semi-Supporter – while these stakeholders are committed to your objectives, they are somewhat apathetic to advocate on your behalf. They will support you so long as it does not require much effort from them to do so.
    • Neutral – neutrals do not have much commitment to your objectives and are not willing to expend much energy to either support or detract from them.
    • Supporter – these stakeholders are committed to your initiative and are willing to whole-heartedly provide you with support.

    4.4 Update your stakeholder quadrant to include the three dimensions

    Input: Stakeholder Map

    Output: Categorization of stakeholders and influencers

    Materials: Whiteboard/flip charts (physical or electronic)

    Participants: Team

    1. Identify the level of support of each stakeholder by answering the following question: how likely is it that your stakeholder would support your initiative/endeavor?
    2. Map your results to the model in your workbook to determine each stakeholder’s category.
    Stakeholder prioritization map with example 'Persons' placed in or across the four quadrants. with The third dimension, 'Level of Support', is color-coded.

    Use the BRM Workbook to map your stakeholders

    Leverage your map to think about how to engage with your stakeholders

    Not all stakeholders are equal, nor can they all be treated the same. Your stakeholder quadrant highlights areas where you may need to engage differently.

    Blockers

    Pay attention to your “blockers,” especially those that appear in the high influence and high interest part of the quadrant. Consider how your engagement with them varies from supporters in this quadrant. Consider what is valuable to these stakeholders and focus your conversations on “what’s in this for them.”

    Neutral & Evangelists

    Stakeholders that are neutral or evangelists do not require as much attention as blockers and supporters, but they still can’t be ignored – especially those who are players (high influence and engagement). Focus on what’s in it for them to move them to become supporters.

    Supporters

    Do not neglect supporters – continue to engage with them to ensure that they remain supporters. Focus on the supporters that are influential and impacted, rather than the “spectators.”

    4.5 Create your engagement plan

    Input: Stakeholder Map/list of stakeholders

    Output: Categorization of stakeholders and influencers

    Materials: Whiteboard/flip charts (physical or electronic)

    Participants: Team

    1. Leverage the BRM Stakeholder Engagement Plan spreadsheet. List your key stakeholders.
    2. Consider: how do you show value at your current maturity level so that you can gain trust and your relationship can mature? Establish where your relationship lacks maturity, and consider whether you need to engage with them on a more strategic, tactical, or even operational manner.
      • At lower levels of maturity (Table Stakes), focus on service delivery, project delivery, and communication.
      • At mid-level maturity (Influencer/Advocate), focus on business pain points and a deeper knowledge of the business.
      • At higher maturity levels (Value Creator/Innovator), focus on creating value by leading innovative initiatives that drive the business forward.
    3. Review the stakeholder quadrant. Update the frequency of your communication accordingly.
    4. Capture the agenda for your engagements with them.

    Download and use the BRM Stakeholder Engagement Plan

    Your agenda should vary with the maturity of your relationship

    Agenda
    Stakeholder Information Type Meeting Frequency Lower Maturity Mid-Level Maturity Higher Maturity
    VP Strategic Quarterly
    • Summary of current and upcoming projects and initiatives
    • Business pain points for the department
    • Proposed solutions to address business pain points
    • Innovative solutions to improve business processes and drive value for the department and the organization
    Director Strategic, Tactical Monthly
    • Summary of recent and upcoming changes
    • Summary of current and upcoming projects and initiatives
    • Business pain points for the department
    • Proposed business process improvements
    • Current and upcoming project proposals to address business pain points
    • Innovative solutions to help the department achieve its business goals and objectives
    Manager Tactical Monthly
    • Summary of service desk tickets
    • Summary of recent and upcoming changes
    • Summary of current and upcoming projects and initiatives
    • Business pain points for the team
    • Proposed business activity improvements
    • Current and upcoming projects to address business pain points
    • Innovative solutions to help business users perform their daily business activities more effectively and efficiently

    Lower Maturity – Focus on service delivery, project delivery, and communication

    Mid-Level Maturity – Focus on business pain points and a deeper knowledge of the business

    Higher Maturity – Focus on creating value by leading innovative initiatives that drive the business forward

    Stakeholder – Include both IT and business stakeholders at appropriate levels

    Agenda – Manage stakeholders expectations, and clarify how your agenda will progress as the partnership matures

    REASSESS & EMBED

    Assess

    1.1 Define BRM

    1.2 Analyze Satisfaction

    1.3 Assess SWOT

    Situate

    2.1 Create Vision

    2.2 Create the BRM Mission

    2.3 Establish Goals

    Plan

    3.1 Establish Guiding Principles

    3.2 Determine Where BRM Fits

    3.3 Establish BRM Expectations

    3.4 Identify Roles With BRM Responsibilities

    3.5 Align Capabilities

    Implement

    4.1 Brainstorm Sources of Business Value

    4.2 Identify Key Influencers

    4.3 Categorize the Stakeholders

    4.4 Create the Prioritization Map

    4.5 Create Your Engagement Plan

    Reassess & Embed

    5.1 Create Metrics

    5.2 Prioritize Your Projects

    5.3 Create a Portfolio Investment Map

    5.4 Establish Your Annual Plan

    5.5 Build Your Transformation Roadmap

    5.6 Create Your Communication Plan

    Measure your BRM practice success

    • Metrics are powerful because they drive behavior.
    • Metrics are also dangerous because they often lead to unintended negative outcomes.
    • Metrics should be chosen carefully to avoid getting “what you asked for” instead of “what you intended.”

    Stock image of multiple business people running off the end of a pointed finger like lemmings.

    Questions to ask Are your metrics achievable?
    1. What are the leading indicators of BRM effectively supporting the business’ strategic direction?
    2. How are success metrics aligned with the objectives of other functional groups?

    S pecific

    M easurable

    A chievable

    R ealistic

    T ime-bound

    Embedding the BRM practice within your organization must be grounded in achievable outcomes.

    Ensure that the metrics your practice is measured against reflect realistic and tangible business expectations. Overpromising the impact the practice will have can lead to long-term implementation challenges.

    Determine whether your business is satisfied with IT

    Measuring tape.

    1

    Survey your stakeholders to measure improvements in customer satisfaction.

    Leverage the CIO Business Vision on a regular interval – most find that annual assessments drive success.

    Evaluate whether the addition or increased maturity of your BRM practice has improved satisfaction with IT.

    Business satisfaction survey

    • Audience: Business leaders
    • Frequency: Annual
    • Metrics:
      • Overall Satisfaction score
      • Overall Value score
      • Relationship Satisfaction:
        • Understand needs
        • Meet needs
        • Communication
    Two small tables showing example 'Value' and 'Satisfaction' scores.
    Table with a breakdown of the example 'Satisfaction' score, with individual scores for 'Needs', 'Execution', and 'Communication'.

    Check if you’ve met the BRM goals you set out to achieve

    Measuring tape.

    2

    Measure BRM success against the goals for the practice.

    Evaluate whether the BRM practice has helped IT to meet the goals that you’ve established.

    For each of your goals, create metrics to establish how you will know if you’ve been successful. This might be how many or what type of interactions you have with your stakeholders, and/or it could be new connections with internal or external partners.

    Ensure you have established metrics to measure success at your goals.

    Dart board with five darts, each representing a goal, 'Demand Shaping', 'Value Realization', 'Servicing', 'Exploring', and 'Other Goal(s)'.

    5.1 Create metrics

    Input: Goals, The attributes which can align to goal success

    Output: Measurements of success

    Materials: Whiteboard/flip charts (physical or electronic)

    Participants: Team

    1. Start with a consideration of your goals and objectives.
    2. Identify key aspects that can support confirming if the goal was successful.
    3. For each aspect, develop a method to measure success with a specific measurement.
    4. When creating the KPI consider:
      • How you know if you are achieving your objective (performance)?
      • How frequently will you be measuring this?
      • Are you looking for an increase, decrease, or maintenance of the metric?
    Table with columns 'BRM Goals', 'Measurement', 'KPI', and 'Frequency'.

    Use the BRM Workbook

    Don’t wait all year to find out if you’re on track

    Leverage the below questions to quickly poll your business partners on a more frequent basis.

    Partner instructions:

    Please indicate how much you agree with each of the following statements. Use a scale of 1-5, where 1 is low agreement and 5 indicates strong agreement:

    Demand Shaping: My BRM is at the table and seeks to understand my business. They help me understand IT and helps IT prioritize my needs.

    Exploring: My BRM surfaces new opportunities based on their understanding of my pain points and growth needs. They engage resources with a focus on the value to be delivered.

    Servicing: The BRM obtains an understanding of the services and service levels that are required, clarifies them, and communicates costs and risks.

    Value Harvesting: Focus on value is evident in discussions – the BRM supports IT in ensuring value realization is achieved and tracks value during and beyond deployment.

    Embedding the BRM practice also includes acknowledging the BRM’s part in balancing the IT portfolio

    IT needs to juggle “keeping the lights on” initiatives with those required to add value to the organization.

    Partner with the appropriate resources (Project Management Office, Product Owners, System Owners, and/or others as appropriate within your organization) to ensure that all initiatives focus on value.

    Info-Tech Insight

    Not every organization will balance their portfolio in the same way. Some organizations have higher risk tolerance and so their higher priority goals may require that they accept more risk to potentially reap more returns.

    Stock image of a man juggling business symbols.

    80% of organizations feel their portfolios are dominated by low-value initiatives that do not deliver value to the business. (Source: Stage-Gate International and Product Development Institute, March/April 2009)

    All new requests are not the same; establish a process for intake and manage expectations and IT’s capacity to deliver value.

    Ensure you communicate your process to support new ideas with your stakeholders. They’ll be clear on the steps to bring new initiatives into IT and will understand and be engaged in the process to demonstrate value.

    Flowchart for an example intake process.

    For support creating your intake process, go to Optimize Project Intake, Approval and Prioritization Sample of Info-Tech's Optimize Project Intake, Approval and Prioritization.

    Use value as your criteria to evaluate initiatives

    Work with project managers to ensure that all projects are executed in a way that meets business expectations.

    Sample of Info-Tech’s Project Value Scorecard Development Tool.

    Download Info-Tech’s Project Value Scorecard Development Tool.

    Enter risk/compliance criteria under operational alignment: projects must be aligned with the operational goals of the business and IT.

    Business value matrix.

    Enter these criteria under strategic alignment: projects must be aligned with the strategic goals of the business, customer, and IT.
    Enter financial criteria under financial: projects must realize monetary benefits, in increased revenue or decreased costs, while posing as little risk of cost overrun as possible.
    And don’t forget about feasibility: practical considerations for projects must be taken into account in selecting projects.

    5.2 Prioritize your investments/ projects (optional activity)

    Input: Value criteria

    Output: Prioritized project listing

    Materials: Whiteboard/flip charts (physical or electronic)

    Participants: Team

    1. Review and edit (if necessary) the criteria on tab 2 the Project Value Scorecard Development Tool.
      Screenshot from tab 2 of Info-Tech’s Project Value Scorecard Development Tool.
    2. Score initiatives and investments on tab 3 using your criteria.
      Screenshot from tab 3 of Info-Tech’s Project Value Scorecard Development Tool.
    Download Info-Tech’s Project Value Scorecard Development Tool.

    Visualize where investments add value through an initiative portfolio map

    An initiative portfolio map is a graphic visualization of strategic initiatives overlaid on a business capability map.

    Leverage the initiative portfolio map to communicate the value of what IT is working on to your stakeholders.

    Info-Tech Insight

    Projects will often impact one or more capabilities. As such, your portfolio map will help you identify cross-dependencies when scaling up or scaling down initiatives.

    Example initiative portfolio map


    Example initiative portfolio map with initiatives in categories like 'Marketing Strategy' and 'Brand Mgmt.'. Certain groups of initiatives have labels detailing when they achieve collectively.

    5.3 Create a portfolio investment map (optional activity)

    Input: Business capability map

    Output: Portfolio investment map

    Materials: Whiteboard/flip charts (physical or electronic)

    Participants: Team

    1. Build a capability map, outlining the value streams that support your organization’s goals and the high-level capabilities (level 1) that support the value stream (and goals).
      For more support in establishing the capability map, see Document Your Business Architecture.
      Example table for outlining 'Value Streams' and 'Level 1 Capabilities' through 'Goals'.
    2. Identify high-value capabilities for the organization.
    3. What are the projects and initiatives that will address the critical capabilities? Add these under the high-value capabilities.
    4. This process will help you demonstrate how projects align to business goals. Enter your capabilities and projects in Info-Tech’s Initiative Portfolio Map Template.
    Download Info-Tech’s Initiative Portfolio Map Template.

    Establish your annual BRM plan

    To support the BRM capability at your organization, you’ll want to communicate your plan. This will include:
    • Business Feedback and Engagement
      • Engaging with your partners includes meeting with them on a regular basis. Establish this frequency and capture it in your plan. This engagement must include an understanding of their goals and challenges.
      • As Bill Gates said, “We all need people who will give us feedback. That’s how we improve” (Inc.com, 2013). There are various points in the year which will provide you with the opportunity to understand your business partners’ views of IT or the BRM role. List the opportunities to reflect on this feedback in your plan.
    • Business-IT Alignment
      • Bring together the views and perspectives of IT and the business.
      • List the activities that will be required to reflect business goals in IT. These include IT goals, budget, and planning.
    • BRM Improvement
      • The practices put in place to support the BRM practice need to continuously evolve to support a maturing organization. The feedback from stakeholders throughout the organization will provide input into this. Ensure there are activities and time put aside to evaluate the improvements required.
    Stock image of someone discovering a calendar in a jungle with a magnifying glass.

    5.4 Establish your year-in-the-life plan

    Input: Engagement plan, BRM goals

    Output: Annual BRM plan

    Materials: Whiteboard/flip charts (physical or electronic)

    Participants: Team

    1. Start with your business planning activities – what will you as a BRM be doing as your business establishes their plans and strategies? These could include:
      • Listening and feedback sessions
      • Third-party explorations
    2. Then look at your activities required to integrate within IT – what activities are required to align business directives within your IT groups? Examples can include:
      • Business strategy review
      • Capability map creation
      • Input into the Business-aligned IT strategy
      • IT budget input
    3. What activities are required to continuously improve the BRM role? This may consist of:
      • Feedback discussions with business partners
      • Roadshow with colleagues to communicate and refine the practice
    4. Map these on your annual calendar that can be shared with your colleagues.
    Capture in the BRM Workbook

    Communicate using the Executive Buy-In and Communication Template

    Sample of a slide titled 'BRM Annual Cycle'.

    Sample BRM annual cycle

    Sample BRM annual cycle with row headers 'Business Feedback and Engagement', 'Business-IT Alignment', and 'BRM Improvement' mapped across a Q1 to Q4 timeline with individual tasks in each category.

    5.5 Build your transformation roadmap

    Input: SWOT analysis

    Output: Transformation roadmap

    Materials: Whiteboard/flip charts (physical or electronic)

    Participants: Team

    1. Brainstorm and discuss the key enablers that are needed to help promote and ease your BRM program.
    2. Brainstorm and discuss the key blockers (or risks) that may interrupt or derail your BRM program.
    3. Brainstorm mitigation activities for each blocker.
    4. Enablers and mitigation activities can be listed on your transformation roadmap.

    Example:

    Enablers

    • High business engagement and buy-in
    • Supportive BRM leadership
    • Organizational acceptance for change
    • Development process awareness by development teams
    • Collaborative culture
    • Existing tools can be customized for BRM

    Blockers

    • Pockets of management resistance
    • Significant time is required to implement BRM and train resources
    • Geographically distributed resources
    • Difficulty injecting customers in demos

    Mitigation

    • BRM workshop training with all teams and stakeholders to level set expectations
    • Limit the scope for pilot project to allow time to learn
    • Temporarily collocate all resources and acquire virtual communication technology

    Capture in the BRM Workbook

    5.5 Build your transformation roadmap (cont’d)

    1. Roadmap Elements:
      • List the artifacts, changes, or actions needed to implement the new BRM program.
      • For each item, identify how long it will take to implement or change by moving it into the appropriate swim lane. Use timing that makes sense for your organization: Quick Wins, Short Term, and Long Term; Now, Next, and Later; or Q1, Q2, Q3, and Q4.

    Example transformation roadmap with BRM programs arranged in columns 'Now', 'Next (3-6 months)', 'Later (6+ months)', and 'Deferred'.

    Communicate the BRM changes to set your practice up for success

    Leaders of successful change spend considerable time developing a powerful change message, i.e. a compelling narrative that articulates the desired end state, and that makes the change concrete and meaningful to staff.

    The change message should:

    • Explain why the change is needed.
    • Summarize what will stay the same.
    • Highlight what will be left behind.
    • Emphasize what is being changed.
    • Explain how change will be implemented.
    • Address how change will affect various roles in the organization.
    • Discuss the staff’s role in making the change successful.
    Five elements of communicating change
    Diagram titled 'COMMUNICATING THE CHANGE' surrounded by useful questions: 'What is the change?', 'What will the role be for each department and individual?', 'Why are we doing it?', 'How long will it take us to do it?', and 'How are we going to go about it?'.
    (Source: The Qualities of Leadership: Leading Change)

    Apply the following communication principles to make your BRM changes relevant to stakeholders

    “We tend to use a lot of jargon in our discussions, and that is a sure fire way to turn people away. We realized the message wasn’t getting out because the audience wasn’t speaking the same language. You have to take it down to the next level and help them understand where the needs are.” (Jeremy Clement, Director of Finance, College of Charleston, Info-Tech Interview, 2018)

    Be Relevant

    • Talk about what matters to the stakeholder. Think: “what’s in it for them?
    • Tailor the details of the message to each stakeholder’s specific concerns.
    • Often we think in processes but stakeholders only care about results: talk in terms of results.

    Be Clear

    • Don’t use jargon.
    • Choice of language is important: “Do you think this is a good idea? I think we could really benefit from your insights and experience here.” Or do you mean: “I think we should do this. I need you to do this to make it happen.”

    Be Concise

    • Keep communication short and to the point so key messages are not lost in the noise.
    • There is a risk of diluting your key message if you include too many other details.

    Be Consistent

    • The core message must be consistent regardless of audience, channel, or medium. A lack of consistency can be interpreted as an attempt at deception. This can hurt credibility and trust.
    • Test your communication with your team or colleagues to obtain feedback before delivering to a broader audience.

    5.6 Create a communications plan tailored to each of your stakeholders

    Input: Prioritized list of stakeholders

    Output: Communication Plan

    Materials: Whiteboard/flip charts (physical or electronic)

    Participants: Team

    1. List stakeholders in order of importance in the first column.
    2. Identify the frequency with which you will communicate to each group.
    3. Determine the scope of the communication:
      • What key information needs to be included in the message to ensure they are informed and on board?
      • Which medium(s) will you use to communicate to that specific group?
    4. Develop a concrete timeline that will be followed to ensure that support is maintained from the key stakeholders.

    Audience

    All BRM Staff

    Purpose

    • Introduce and explain operating model
    • Communicate structural changes

    Communication Type

    • Team Meeting

    Communicator

    CIO

    Timing

    • Sept 1 – Introduce new structure
    • Sept 15 – TBD
    • Sept 29 – TBD

    Related Blueprints

    Business Value
    Service Catalog
    Intake Management
    Sample of Info-Tech's 'Document Your Business Architecture' blueprint.
    Sample of Info-Tech's 'Design and Build a User-Facing Service Catalog' blueprint.
    Sample of Info-Tech's 'Manage Stakeholder Relations' blueprint.
    Sample of Info-Tech's 'Document Business Goals and Capabilities for Your IT Strategy' blueprint.
    Sample of Info-Tech's 'Fix Your IT Culture' blueprint.

    Selected Bibliography

    “Apple Mission and Vision Analysis.” Mission Statement Academy, 23 May 2019. Accessed 5 November 2020.

    Barnes, Aaron. “Business Relationship Manager and Plan Build Run.” BRM Institute, 8 April 2014.

    Barnes, Aaron. “Starting a BRM Team - Business Relationship Management Institute.” BRM Institute, 5 June 2013. Web.

    BRM Institute. “Business Partner Maturity Model.” Member Templates and Examples, Online Campus, n.d. Accessed 3 December 2021.

    BRM Institute. “BRM Assessment Templates and Examples.” Member Templates and Examples, Online Campus, n.d. Accessed 24 November 2021.

    Brusnahan, Jim, et al. “A Perfect Union: BRM and Agile Development and Delivery.” BRM Institute, 8 December 2020. Web.

    Business Relationship Management: The BRMP Guide to the BRM Body of Knowledge. Second printing ed., BRM Institute, 2014.

    Chapman, Chuck. “Building a Culture of Trust - Remote Leadership Institute.” Remote Leadership Institute, 10 August 2021. Accessed 27 January 2022.

    “Coca Cola Mission and Vision Analysis.” Mission Statement Academy, 4 August 2019. Accessed 5 November 2020.

    Colville, Alan. “Shared Vision.” UX Magazine, 31 October 2011. Web.

    Cooper, Robert, G. “Effective Gating: Make product innovation more productive by using gates with teeth.” Stage-Gate International and Product Development Institute, March/April 2009. Web.

    Heller, Martha. “How CIOs Can Make Business Relationship Management (BRM) Work.” CIO, 1 November 2016. Accessed 27 January 2022.

    “How Many Business Relationship Managers Should You Have.” BRM Institute, 20 March 2013. Web.

    Hull, Patrick. “Answer 4 Questions to Get a Great Mission Statement.” Forbes, 10 January 2013. Web.

    Kasperkevic, Jana. “Bill Gates: Good Feedback Is the Key to Improvement.” Inc.com, 17 May 2013. Web.

    Merlyn, Vaughan. “Relationships That Matter to the BRM.” BRM Institute, 19 October 2016. Web.

    “Modernizing IT’s Business Relationship Manager Role.” The Hackett Group, 22 November 2019. Web.

    Monroe, Aaron. “BRMs in a SAFe World...That Is, a Scaled Agile Framework Model.” BRM Institute, 5 January 2021. Web.

    Selected Bibliography

    “Operational, adj." OED Online, Oxford University Press, December 2021. Accessed 29 January 2022.

    Sinek, Simon. “Transcript of ‘How Great Leaders Inspire Action.’” TEDxPuget Sound, September 2009. Accessed 7 November 2020.

    “Strategic, Adj. and n.” OED Online, Oxford University Press, December 2016. Accessed 27 January 2022.

    “Tactical, Adj.” OED Online, Oxford University Press, September 2018. Accessed 27 January 2022.

    “The Qualities of Leadership: Leading Change.” Cornelius & Associates, 23 September 2013. Web.

    “Twice the Business Value in Half the Time: When Agile Methods Meet the Business Relationship Management Role.” BRM Institute, 10 April 2015. Web.

    “Value Streams.” Scaled Agile Framework, 30 June 2020. Web.

    Ward, John. “Delivering Value from Information Systems and Technology Investments: Learning from Success.” Information Systems Research Centre, August 2006. Web.

    Appendix

    • Business Value Drivers
    • Service Blueprint
    • Stakeholder Communications
    • Job Descriptions

    Understand business value drivers for ROI and cost

    Make Money

    This value driver is specifically related to the impact a product or service has on your organization’s ability to show value for the investments. This is usually linked to the value for money for an organization.

    Return on Investment can be derived from:

    • Sustaining or increasing funding.
    • Enabling data monetization.
    • Improving the revenue generation of an existing service.
    • Preventing the loss of a funding stream.

    Be aware of the difference among your products and services that enable a revenue source and those which facilitate the flow of funding.

    Save Money

    This value driver relates to the impact of a product or service on cost and budgetary constraints.

    Reduce costs value can be derived from:

    • Reducing the cost to provide an existing product or service.
    • Replacing a costly product or service with a less costly alternative.
    • Bundling and reusing products or services to reduce overhead.
    • Expanding the use of shared services to generate more value for the cost of existing investment.
    • Reducing costs through improved effectiveness and reduction of waste.

    Budgetary pressures tied to critical strategic priorities may defer or delay implementation of initiatives and revision of existing products and services.

    Understand Business Value Drivers that Enhance Your Services

    Operations

    Some products and services are in place to facilitate and support the structure of the organization. These vary depending on what is important to your organization, but should be assessed in relation to the organizational culture and structure you have identified.

    • Adds or improves effectiveness for a particular service or the process and technology enabling its success.

    Risk and Compliance

    A product or service may be required in order to meet a regulatory requirement. In these cases, you need to be aware of the organizational risk of NOT implementing or maintaining a service in relation to those risks.

    In this case, the product or service is required in order to:

    • Prevent fines.
    • Allow the organization to operate within a specific jurisdiction.
    • Remediate audit gaps.
    • Provide information required to validate compliance.

    Internal Information

    Understanding internal operations is also critical for many organizations. Data captured through your operations provides critical insights that support efficiency, productivity, and many other strategic goals.

    Internal information value can be derived by:

    • Identifying areas of improvement in the development of core offerings.
    • Monitoring and tracking employee behavior and productivity.
    • Monitoring resource levels.
    • Monitoring inventory levels.

    Collaboration and Knowledge Transfer

    Communication is integral and products and services can be the link that ties your organization together.

    In this case, the value generated from products and services can be to:

    • Align different departments and multiple locations.
    • Enable collaboration.
    • Capture trade secrets and facilitate organizational learning.

    Understand Business Value Drivers that Connect the Business to Your Customers

    Policy

    Products and services can also be assessed in relation to whether they enable and support the required policies of the organization. Policies identify and reinforce required processes, organizational culture, and core values.

    Policy value can be derived from:

    • The service or initiative will produce outcomes in line with our core organizational values.
    • It will enable or improve adherence and/or compliance to policies within the organization.

    Customer Relations

    Products and services are often designed to facilitate goals of customer relations; specifically, improve satisfaction, retention, loyalty, etc. This value type is most closely linked to brand management and how a product or service can help execute brand strategy. Customers, in this sense, can also include any stakeholders who consume core offerings.

    Customer satisfaction value can be derived from:

    • Improving the customer experience.
    • Resolving a customer issue or identified pain point.
    • Providing a competitive advantage for your customers.
    • Helping to retain customers or prevent them from leaving.

    Market Information

    Understanding demand and market trends is a core driver for all organizations. Data provided through understanding the ways, times, and reasons that consumers use your services is a key driver for growth and stability.

    Market information value can be achieved when an app:

    • Addresses strategic opportunities or threats identified through analyzing trends.
    • Prevents failures due to lack of capacity to meet demand.
    • Connects resources to external sources to enable learning and growth within the organization.

    Market Share

    Market share represents the percentage of a market or market segment that your business controls. In essence, market share can be viewed as the potential for more or new revenue sources.

    Assess the impact on market share. Does the product or service:

    • Increase your market share?
    • Open access to a new market?
    • Help you maintain your market share?

    Service Blueprint

    Service design involves an examination of the people, process and technology involved in delivering a service to your customers.

    Service blueprinting provides a visual of how these are connected together. It enables you to identify and collaborate on improvements to an existing service.

    The main components of a service blueprint are:

    Customer actions – this anchors the service in the experiences of the customer

    Front-stage – this shows the parts of the service that are visible to the customer

    Back-stage – this is the behind-the-scenes actions necessary to deliver the experience to the customer

    Support processes – this is what’s necessary to deliver the back-stage (and front-stage/customer experience), but is not aligned from a timing perspective (e.g. it doesn’t matter if the fridge is stocked when the order is put in, as long as the supplies are available for the chef to use)

    Example service blueprint with the main components listed above as row headers.

    Physical Evidence and Time are blueprint components can be added in to provide additional context & support

    Example service blueprint with the main components plus added components 'Physical Evidence' and 'Time'.

    Stakeholder Communications

    Personalize
    • “What’s in it for me” & Persona development – understanding what the concerns are from the community that you will want to communicate about
    • Get to know the cultures of each persona to identify how they communicate. For the faculty, Teams might not be the answer, but faculty meetings might be, or sending messages via email. Each persona group may have unique/different needs
    • Meet them “where they are”: Be prepared to provide 5-minute updates (with “what’s in it for me” and personas in mind) at department meetings in cases where other communications (Teams etc.) aren’t reaching the community
    • Review the business vision diagnostic report to understand what’s important to each community group and what their concerns are with IT. Definitely review the comments that users have written.
    Show Proof
    • Share success stories tailored to users needs – e.g. if they have a concern with security, and IT implemented a new secure system to better meet their needs, then telling them about the success is helpful – shows that you’re listening and have responded to meet their concerns. Demonstrates how interacting with IT has led to positive results. People can more easily relate to stories

    Reference
    • Consider establishing a repository (private/unlisted YouTube channel, Teams, etc.) so that the community can search to view the tip/trick they need
    • Short videos are great to provide a snippet of the information you want to share
    Responses
    • Engage in 2-way communications – it’s about the messages IT wants to convey AND the messages you want them to convey to you. This helps to ensure that your messages aren’t just heard but are understood/resonate.
    • Let people know how they should communicate with IT – whether it’s engaging through Teams, via email to a particular address, or through in person sessions
    Test & Learn
    • Be prepared to experiment with the content and mediums, and use analytics to assess the results. For example if videos are posted on a site like SharePoint that already has analytics functionality, you can capture the number of views to determine how much they are viewed
    Multiple Mediums
    • Use a combination of one-on-one interviews/meetings and focus groups to obtain feedback. You may want to start with some of the respondents who provided comments on surveys/diagnostics

    BRM Job Descriptions

    Download the Job Descriptions:

    Innovation

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    • Teaser Video Title: Digital Ethics = Data Equity
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    • Parent Category Name: Strategy and Governance
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    Innovation is the at heart of every organization, especially in these fast moving times. It does not matter if you are in a supporting or "traditional" sector.  The company performing the service in a faster, better and more efficient way, wins.

    innovation

    Build a Winning Business Process Automation Playbook

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    • Parent Category Name: Business Analysis
    • Parent Category Link: /business-analysis
    • Organizations often have many business processes that rely on manual, routine, and repetitive data collection and processing work. These processes need to be automated to meet strategic priorities.
    • Your stakeholders may have decided to invest in process automation solutions. They may be ready to begin the planning and delivery of their first automated processes.
    • However, if your processes are costly, slow, defective, and do not generate the value end users want, automation will only magnify these inefficiencies.

    Our Advice

    Critical Insight

    • Put the user front and center. Aim to better understand the end user and their operational environment. Use cases, data models, and quality factors allow you to visualize the human-computer interactions from an end-user perspective and initiate a discussion on how technology and process improvements can be better positioned to help your end users.
    • Build for the future. Automation sets the technology foundations and process governance and management building blocks in your organization. Expect that more automation will be done using earlier investments.
    • Manage automations as part of your application portfolio. Automations are add-ons to your application portfolio. Unmanaged automations, like applications, will sprawl and reduce in value over time. A collaborative rationalization practice pinpoints where automation is required and identifies which business inefficiencies should be automated next.

    Impact and Result

    • Clarify the problem being solved. Gain a grounded understanding of your stakeholders’ drivers for business process automation. Discuss current business operations and systems to identify automation candidates.
    • Optimate your processes. Apply good practices to first optimize (opti-) and then automate (-mate) key business processes. Take a user-centric perspective to understand how users interact with technology to complete their tasks.
    • Deliver minimum viable automations (MVAs). Maximize the learning of automation solutions and business operational changes through small, strategic automation use cases. This sets the foundations for a broader automation practice.

    Build a Winning Business Process Automation Playbook Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Business Process Automation Deck – A step-by-step document that walks you through how to optimize and automate your business processes.

    This blueprint helps you develop a repeatable approach to understand your process challenges and to optimize and automate strategic business processes.

    • Build a Winning Business Process Automation Playbook – Phases 1-3

    2. Business Process Automation Playbook – A repeatable set of practices to assess, optimize, and automate your business processes.

    This playbook template gives your teams a step-by-step guide to build a repeatable and standardized framework to optimize and automate your processes.

    • Business Process Automation Playbook

    3. Process Interview Template – A structured approach to interviewing stakeholders about their business processes.

    Info-Tech's Process Interview Template provides a number of sections that you can populate to help facilitate and document your stakeholder interviews.

    • Process Interview Template

    4. Process Mapping Guide – A guide to mapping business processes using BPMN standards.

    Info-Tech's Process Mapping Guide provides a thorough framework for process mapping, including the purpose and benefits, the best practices for facilitation, step-by-step process mapping instructions, and process mapping naming conventions.

    • Process Mapping Guide

    Infographic

    Workshop: Build a Winning Business Process Automation Playbook

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Identify Automation Opportunities

    The Purpose

    Understand the goals and visions of business process automation.

    Develop your guiding principles.

    Build a backlog of automation opportunities

    Key Benefits Achieved

    Business process automation vision, expectations, and objectives.

    High-priority automation opportunities identified to focus on.

    Activities

    1.1 State your objectives and metrics.

    1.2 Build your backlog.

    Outputs

    Business process automation vision and objectives

    Business process automation guiding principles

    Process automation opportunity backlog

    2 Define Your MVAs

    The Purpose

    Assess and optimize high-strategic-importance business process automation use cases from the end user’s perspective.

    Shortlist your automation solutions.

    Build and plan to deliver minimum viable automations (MVAs).

    Key Benefits Achieved

    Repeatable framework to assess and optimize your business process.

    Selection of the possible solutions that best fit the business process use case.

    Maximized learning with a low-risk minimum viable automation.

    Activities

    2.1 Optimize your processes.

    2.2 Automate your processes.

    2.3 Define and roadmap your MVAs.

    Outputs

    Assessed and optimized business processes with a repeatable framework

    Fit assessment of use cases to automation solutions

    MVA definition and roadmap

    3 Deliver Your MVAs

    The Purpose

    Modernize your SDLC to support business process automation delivery.

    Key Benefits Achieved

    An SDLC that best supports the nuances and complexities of business process automation delivery.

    Activities

    3.1 Deliver your MVAs

    Outputs

    Refined and enhanced SDLC

    Prevent Data Loss Across Cloud and Hybrid Environments

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    • Parent Category Name: Governance, Risk & Compliance
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    • Organizations are often beholden to compliance obligations that require protection of sensitive data.
    • All stages of the data lifecycle exist in the cloud and all stages provide opportunity for data loss.
    • Organizations must find ways to mitigate insider threats without impacting legitimate business access.

    Our Advice

    Critical Insight

    • Data loss prevention is the outcome of a well-designed strategy that incorporates multiple, sometimes disparate, tools within your existing security program.
    • The journey to data loss prevention is complex and should be taken in small and manageable steps.

    Impact and Result

    • Organizations will achieve data comprehension.
    • Organizations will align DLP with their current security program and architecture.
    • A DLP strategy will be implemented with a distinct goal in mind.

    Prevent Data Loss Across Cloud and Hybrid Environments Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Prevent Data Loss Across Cloud and Hybrid Environments Storyboard – A guide to handling data loss prevention in cloud services.

    This research describes an approach to strategize and implement DLP solutions for cloud services.

    • Prevent Data Loss Across Cloud and Hybrid Environments Storyboard

    2. Data Loss Prevention Strategy Planner – A workbook designed to guide you through identifying and prioritizing your data and planning what DLP actions should be applied to protect that data.

    Use this tool to identify and prioritize your data, then use that information to make decisions on DLP strategies based on classification and data environment.

    • Data Loss Prevention Strategy Planner
    [infographic]

    Further reading

    Prevent Data Loss Across Cloud and Hybrid Environments

    Leverage existing tools and focus on the data that matters most to your organization.

    Analyst Perspective

    Data loss prevention is an additional layer of protection

    Driven by reduced operational costs and improved agility, the migration to cloud services continues to grow at a steady rate. A recent report by Palo Alto Networks indicates workload in the cloud increased by 13% last year, and companies are expecting to move an additional 11% of their workload to the cloud in the next 24 months1.

    However, moving to the cloud poses unique challenges for cyber security practitioners. Cloud services do not offer the same level of management and control over resources as traditional IT approaches. The result can be reduced visibility of data in cloud services and reduced ability to apply controls to that data, particularly data loss prevention (DLP) controls.

    It’s not unusual for organizations to approach DLP as a point solution. Many DLP solutions are marketed as such. The truth is, DLP is a complex program that uses many different parts of an organization’s security program and architecture. To successfully implement DLP for data in the cloud, an organization should leverage existing security controls and integrate DLP tools, whether newly acquired or available in cloud services, with its existing security program.

    Photo of Bob Wilson
    Bob Wilson
    CISSP
    Research Director, Security and Privacy
    Info-Tech Research Group

    Executive Summary

    Your Challenge

    Organizations must prevent the misuse and leakage of data, especially sensitive data, regardless of where it’s stored.

    Organizations often have compliance obligations requiring protection of sensitive data.

    All stages of the data lifecycle exist in the cloud and all stages provide opportunity for data loss.

    Organizations must find ways to mitigate insider threats without impacting legitimate business access.

    Common Obstacles

    Many organizations must handle a plethora of data in multiple varied environments.

    Organizations don’t know enough about the data they use or where it is located.

    Different systems offer differing visibility.

    Necessary privileges and access can be abused.

    Info-Tech’s Approach

    The path to data loss prevention is complex and should be taken in small and manageable steps.

    First, organizations must achieve data comprehension.

    Organizations must align DLP with their current security program and architecture.

    Organizations need to implement DLP with a distinct goal in mind.

    Once the components are in place it’s important to measure and improve.

    Info-Tech Insight

    Data loss prevention is the outcome of a well-designed strategy that incorporates multiple, sometimes disparate, tools within your existing security program.

    Your challenge

    Protecting data is a critical responsibility for organizations, no matter where it is located.

    45% of breaches occurred in the cloud (“Cost of a Data Breach 2022,” IBM Security, 2022).

    A diagram that shows the mean time to detect and contain.

    It can take upwards of 12 weeks to identify and contain a breach (“Cost of a Data Breach 2022,” IBM Security, 2022).

    • Compliance obligations will require organizations to protect certain data.
    • All data states can exist in the cloud, and each state provides a unique opportunity for data loss.
    • Insider threats, whether intentional or not, are especially challenging for organizations. It’s necessary to prevent illicit data use while still allowing work to happen.

    Info-Tech Insight

    Data loss prevention doesn’t depend on a single tool. Many of the leading cloud service providers offer DLP controls with their services and these controls should be considered.

    Common obstacles

    As organizations increasingly move data into the cloud, their environments become more complex and vulnerable to insider threats

    • It’s not uncommon for an organization not to know what data they use, where that data exists, or how they are supposed to protect it.
    • Cloud systems, especially software as a service (SaaS) applications, may not provide much visibility into how that data is stored or protected.
    • Insider threats are a primary concern, but employees must be able to access data to perform their duties. It isn’t always easy to strike a balance between adequate access and being too restrictive with controls.

    Insider threats are a significant concern

    53%

    53% of a study’s respondents think it is more difficult to detect insider threats in the cloud.

    Source: "2023 Insider Threat Report," Cybersecurity Insiders, 2023

    45%

    Only about 45% of organizations think native cloud app functionality is useful in detecting insider threats.

    Source: "2023 Insider Threat Report," Cybersecurity Insiders, 2023

    Info-Tech Insight

    An insider threat management (ITM) program focuses on the user. DLP programs focus on the data.

    Insight summary

    DLP is not just a single tool. It’s an additional layer of security that depends on different components of your security program, and it requires time and effort to mature.

    Organizations should leverage existing security architecture with the DLP controls available in the cloud services they use.

    Data loss prevention is not a point solution

    Data loss prevention is the outcome of a well-designed strategy that incorporates multiple, sometimes disparate tools within your existing security program.

    Prioritize data

    Start with the data that matters most to your organization.

    Define an objective

    Having a clearly defined objective will make implementing a DLP program much easier.

    DLP is a layer

    Data loss prevention is not foundational, and it depends on many other parts of a mature information security program.

    The low hanging fruit is sweet

    Start your DLP implementation with a quick win in mind and build on small successes.

    DLP is a work multiplier

    Your organization must be prepared to investigate alerts and respond to incidents.

    Prevent data loss across cloud or hybrid environments

    A diagram that shows preventing data loss across cloud or hybrid environments

    Data loss prevention is not a point solution.
    It’s the outcome of a well-designed strategy that incorporates multiple, sometimes disparate tools within your existing security program.

    Info-Tech Insight

    Leverage existing security tools where possible.

    Data loss prevention (DLP) overview

    DLP is an additional layer of security.

    DLP is a set of technologies and processes that provides additional data protection by identifying, monitoring, and preventing data from being illicitly used or transmitted.

    DLP depends on many components of a mature security program, including but not limited to:

    • Acceptable use policy
    • Data classification policy and data handling guidelines
    • Identity and access management

    DLP is achieved through some or all of the following tactics:

    • Identify: Data is detected using policies, rules, and patterns.
    • Monitor: Data is flagged and data activity is logged.
    • Prevent: Action is taken on data once it has been detected.

    Info-Tech Insight

    DLP is not foundational. Your information security program needs to be moderately mature to support a DLP strategy.

    DLP approaches and methods

    DLP uses a handful of techniques to achieve its tactics:

    • Policy and access rights: Limits access to data based on user permissions or other contextual attributes.
    • Isolation or virtualization: Data is isolated in an environment with channels for data leakage made unavailable.
    • Cryptographic approach: Data is encrypted.
    • Quantifying and limiting: Use or transfer of data is restricted by quantity.
    • Social and behavioral analysis: The DLP system detects anomalous activity, such as users accessing data outside of business hours.
    • Pattern matching: Data content is analyzed for specific patterns.
    • Data mining and text clustering: Large sets are analyzed, typically with machine learning (ML), to identify patterns.
    • Data fingerprinting: Data files are matched against a pre-calculated hash or based on file contents.
    • Statistical Analysis: Data content is analyzed for sensitive data. Usually involves machine learning.


    DLP has two primary approaches for applying techniques:

    • Content-based: Data is identified through inspecting its content. Fingerprinting and pattern matching are examples of content-based methods.
    • Context-based: Data is identified based on its situational or contextual attributes. Some factors that may be used are source, destination, and format.

    Some DLP tools use both approaches.

    Info-Tech Insight

    Different DLP products will support different methods. It is important to keep these in mind when choosing a DLP solution.

    Start by defining your data

    Define data by answering the 5 “W”s

    Who? Who owns the data? Who needs access? Who would be impacted if it was lost?
    What? What data do you have? What type of data is it? In what format does it exist?
    When? When is the data generated? When is it used? When is it destroyed?
    Where? Where is the data stored? Where is it generated? Where is it used?
    Why? Why is the data needed?

    Use what you discover about your data to create a data inventory!

    Compliance requirements

    Compliance requirements often dictate what must be done to manage and protect data and vary from industry to industry.

    Some examples of compliance requirements to consider:

    • Healthcare - Health Insurance Portability and Accountability Act (HIPAA)
    • Financial Services - Gramm-Leach-Bliley Act (GLBA)
    • Payment Card Industry Data Security Standards (PCI DSS)

    Info-Tech Insight

    Why is especially important. If you don’t need a specific piece of data, dispose of it to reduce risk and administrative overhead related to maintaining or protecting data.

    Classify your data

    Data classification facilitates making decisions about how data is treated.

    Data classification is a process by which data is categorized.

    • The classifications are often based on the sensitivity of the data or the impact a loss or breach of that data would have on the organization.
    • Data classification facilitates decisions about data handling and how information security controls are implemented. Instead of considering many different types of data individually, decisions are based on a handful of classification levels.
    • A mature data classification should include a formalized policy, handling standards, and a steering committee.

    Refer to our Discover and Classify Your Data blueprint for guidance on data classification.

    Sample data classification schema

    Label

    Category

    Top Secret Data that is mission critical and highly likely to negatively impact the organization if breached. The “crown jewels.”
    Examples: Trade secrets, military secrets
    Confidential Data that must not be disclosed, either because of a contractual or regulatory requirement or because of its value to the organization.
    Examples: Payment card data, private health information, personally identifiable information, passwords
    Internal Data that is intended for organizational use, which should be kept private.
    Examples: Internal memos, sales reports
    Limited Data that isn’t generally intended for public consumption but may be made public.
    Examples: Employee handbooks, internal policies
    Public Data that is meant for public consumption and anonymous access.
    Examples: Press releases, job listings, marketing material

    Info-Tech Insight

    Data classification should be implemented as a continuous program, not a one-time project.

    Understand data risk

    Knowing where and how your data is at risk will inform your DLP strategy.

    Data exists in three states, and each state presents different opportunities for risk. Different DLP methodologies will be appropriate for different states.

    Data states

    In use

    • End-user devices
    • Mobile devices
    • Servers

    In motion

    • Cloud services
    • Email
    • Web/web apps
    • Instant messaging
    • File transfers

    At rest

    • Cloud services
    • Databases
    • End-user devices
    • Email archives
    • Backups
    • Servers
    • Physical storage devices

    Causes of Risk

    The most common causes of data loss can be categorized by people, processes, and technology.

    A diagram that shows the categorization of causes of risk.

    Check out our Combine Security Risk Management Components Into One Program blueprint for guidance on risk management, including how to do a full risk assessment.

    Prioritize your data

    Know what data matters most to your organization.

    Prioritizing the data that most needs protection will help define your DLP goals.

    The prioritization of your data should be a business decision based on your comprehension of the data. Drivers for prioritizing data can include:

    • Compliance-driven: Noncompliance is a risk in itself and your organization may choose to prioritize data based on meeting compliance requirements.
    • Audit-driven: Data can be prioritized to prepare for a specific audit objective or in response to an audit finding.
    • Business-driven: Data could be prioritized based on how important it is to the organization’s business processes.

    Info-Tech Insight

    It’s not feasible for most organizations to apply DLP to all their data. Start with the most important data.

    Activity: Prioritize your data

    Input: Lists of data, data types, and data environments
    Output: A list of data types with an estimated priority
    Materials: Data Loss Prevention Strategy Planner worksheet
    Participants: Security leader, Data owners

    1-2 hours

    For this activity, you will use the Data Loss Prevention Strategy Planner workbook to prioritize your data.

    1. Start with tab “2. Setup” and fill in the columns. Each column features a short explanation of itself, and the following slides will provide more detail about the columns.
    2. On tab “3. Data Prioritization,” work through the rows by selecting a data type and moving left to right. This sheet features a set of instructions at the top explaining each column, and the following slides also provide some guidance. On this tab, you may use data types and data environments multiple times.

    Click to download the Data Loss Prevention Strategy Planner

    Activity: Prioritize your data

    In the Data Loss Prevention Strategy Planner tool, start with tab “2. Setup.”

    A diagram that shows tab 2 setup

    Next, move to tab “3. Data Prioritization.”

    A diagram that shows tab 3 Data Prioritization.

    Click to download the Data Loss Prevention Strategy Planner

    Determine DLP objectives

    Your DLP strategy should be able to function as a business case.

    DLP objectives should achieve one or more of the following:

    • Prevent disclosure or unauthorized use of data, regardless of its state.
    • Preserve usability while providing adequate security.
    • Improve security, privacy, and compliance capabilities.
    • Reduce overall risk for the enterprise.

    Example objectives:

    • Prevent users from emailing ePHI to addresses outside of the organization.
    • Detect when a user is uploading an unusually large amount of data to a cloud drive.

    Most common DLP use cases:

    • Protection of data, primarily from internal threats.
    • Meet compliance requirements to protect data.
    • Automate the discovery and classification of data.
    • Provide better data management and visibility across the enterprise.
    • Manage and protect data on mobile devices.

    Info-Tech Insight

    Having a clear idea of your objectives will make implementing a DLP program easier.

    Align DLP with your existing security program/architecture

    DLP depends on many different aspects of your security program.
    To the right are some components of your existing security program that will support DLP.


    1. Data handling standards or guidelines: These specify how your organization will handle data, usually based on its classification. Your data handling standards will inform the development of DLP rules, and your employees will have a clear idea of data handling expectations.

    2. Identity and access management (IAM): IAM will control the access users have to various resources and data and is integral to DLP processes.

    3. Incident response policy or plan: Be sure to consider your existing incident handling processes when implementing DLP. Modifying your incident response processes to accommodate alerts from DLP tools will help you efficiently process and respond to incidents.

    4. Existing security tools: Firewalls, email gateways, security information and event management (SIEM), and other controls should be considered or leveraged when implementing a DLP solution.

    5. Acceptable use policy: An organization must set expectations for acceptable/unacceptable use of data and IT resources.

    6. User education and awareness: Aside from baseline security awareness training, organizations should educate users about policies and communicate the risks of data leakage to reduce risk caused by user error.

    Info-Tech Insight

    Consider DLP as a secondary layer of protection; a safety net. Your existing security program should do most of the work to prevent data misuse.

    Cloud service models

    A fundamental challenge with implementing DLP with cloud services is the reduced flexibility that comes with managing less of the technology stack. Each cloud model offers varying levels of abstraction and control to the user.

    Infrastructure as a service (IaaS): This service model provides customers with virtualized technology resources, such as servers and networking infrastructure. IaaS allows users to have complete control over their virtualized infrastructure without needing to purchase and maintain hardware resources or server space. Popular examples include Amazon Web Servers, Google Cloud Engine, and Microsoft Azure.

    Platform as a service (PaaS): This service model provides users with an environment to develop and manage their own applications without needing to manage an underlying infrastructure. Popular examples include Google Cloud Engine, OpenShift, and SAP Cloud.

    Software as a service (SaaS): This service model provides customers with access to software that is hosted and maintained by the cloud provider. SaaS offers the least flexibility and control over the environment. Popular examples include Salesforce, Microsoft Office, and Google Workspace.

    A diagram that shows cloud models, including IaaS, PaaS, and SaaS.

    Info-Tech Insight

    Cloud service providers may include DLP controls and functionality for their environments with the subscription. These tools are usually well suited for DLP functions on that platform.

    Different DLP tools

    DLP products often fall into general categories defined by where those tools provide protection. Some tools fit into more than one category.

    Cloud DLP refers to DLP products that are designed to protect data in cloud environments.

    • Cloud access security broker (CASB): This system, either in-cloud or on-premises, sits between cloud service users and cloud service providers and acts as a point of control to enforce policies on cloud-based resources. CASBs act on data in motion, for the most part, but can detect and act on data at rest through APIs.
    • Existing tools integrated within a service: Many cloud services provide DLP tools to manage data loss in their service.

    Endpoint DLP: This DLP solution runs on an endpoint computing device and is suited to detecting and controlling data at rest on a computer as well as data being uploaded or downloaded. Endpoint DLP would be feasible for IaaS.

    Network DLP: Network DLP, deployed on-premises or as a cloud service, enforces policies on network flows between local infrastructure and the internet.

    • “Email DLP”: Detects and enforces security policies specifically on data in motion as emails.

    A diagram of CASB

    Choosing a DLP solution

    You will also find that some DLP solutions are better suited for some cloud service models than others.


    DLP solution types that are better suited for SaaS: CASB and Integrated Tools

    DLP solution types that are better suited for PaaS: CASB, Integrated Tools, Network DLP

    DLP solution types that are better suited for IaaS: CASB, Integrated Tools, Network DLP, and Endpoint DLP

    Your approach for DLP will vary depending on the data state you’ll be acting on and whether you are trying to detect or prevent.

    A diagram that shows DLP tactics by approach and data state

    Click to download the Data Loss Prevention Strategy Planner
    Check the tab labeled “6. DLP Features Reference” for a list of common DLP features.

    Activity: Plan DLP methods

    Input: Knowledge of data states for data types
    Output: A set of technical DLP policy rules for each data type by environment
    Materials: The same Data Loss Prevention Strategy Planner worksheet from the earlier activity
    Participants: Security leader, Data owners

    1-2 hours

    Continue with the same workbook used in the previous activity.

    1. On tab “4. DLP Methods,” indicate the expected data state the DLP control will act on. Then, select the type of DLP control your organization intends to use for that data type in that data environment.
    2. DLP actions are suggested based on the classification of the data type, but these may be overridden by manually selecting your preferred action.
    3. You will find more detail on this activity on the following slide, and you will find some additional guidance in the instructional text at the top of the worksheet.
    4. Once you have populated the columns on this worksheet, a summary of suggested DLP rules can be found on tab “5. Results.”

    Click to download the Data Loss Prevention Strategy Planner

    Activity: Plan DLP methods

    Use tab “4. DLP Methods” to plan DLP rules and technical policies.

    A diagram that shows tab 4 DLP Methods

    See tab “5. Results” for a summary of your DLP policies.

    A diagram that shows tab 5 Results.

    Click to download the Data Loss Prevention Strategy Planner

    Implement your DLP program

    Take the steps to properly implement your DLP program

    1. It’s important to shift the culture. You will need leadership’s support to implement controls and you’ll need stakeholders’ participation to ensure DLP controls don’t negatively affect business processes.
    2. Integrate DLP tools with your security program. Most cloud service providers, like Amazon, Microsoft, and Google provide DLP controls in their native environment. Many of your other security controls, such as firewalls and mail gateways, can be used to achieve DLP objectives.
    3. DLP is best implemented with a crawl, walk, then run approach. Following change management processes can reduce friction.
    4. Communicating controls to users will also reduce friction.

    A diagram of implementing DLP program

    Info-Tech Insight

    After a DLP program is implemented, alerts will need to be investigated and incidents will need a response. Be prepared for DLP to be a work multiplier!

    Measure and improve

    Metrics of effectiveness

    DLP attempts to tackle the challenge of promptly detecting and responding to an incident.
    To measure the effectiveness of your DLP program, compare the number of events, number of incidents, and mean time to respond to incidents from before and after DLP implementation.

    Metrics that indicate friction

    A high number of false positives and rule exceptions may indicate that the rules are not working well and may be interfering with legitimate use.
    It’s important to address these issues as the frustration felt by employees can undermine the DLP program.

    Tune DLP rules

    Establish a process for routinely using metrics to tune rules.
    This will improve performance and reduce friction.

    Info-Tech Insight

    Aside from performance-based tuning, it’s important to evaluate your DLP program periodically and after major system or business changes to maintain an awareness of your data environment.

    Related Info-Tech Research

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    Discover and Classify Your Data

    Understand where your data lives and who has access to it. This blueprint will help you develop an appropriate data classification system by conducting interviews with data owners and by incorporating vendor solutions to make the process more manageable and end-user friendly.

    Photo of Identify the Components of Your Cloud Security Architecture

    Identify the Components of Your Cloud Security Architecture

    This blueprint and associated tools are scalable for all types of organizations within various industry sectors. It allows them to know what types of risk they are facing and what security services are strongly recommended to mitigate those risks.

    Photo of Data Loss Prevention on SoftwareReviews

    Data Loss Prevention on SoftwareReviews

    Quickly evaluate top vendors in the category using our comprehensive market report. Compare product features, vendor strengths, user-satisfaction, and more.

    Don’t settle for just any vendor – find the one you can trust. Use the Emotional Footprint report to see which vendors treat their customers right.

    Research Contributors

    Andrew Amaro
    CSO and Founder
    Klavan Physical and Cyber Security Services

    Arshad Momin
    Cyber Security Architect
    Unicom Engineering, Inc.

    James Bishop
    Information Security Officer
    StructureFlow

    Michael Mitchell
    Information Security and Privacy Compliance Manager
    Unicom Engineering, Inc.

    One Anonymous Contributor

    Bibliography

    Alhindi, Hanan, Issa Traore, and Isaac Woungang. "Preventing Data Loss by Harnessing Semantic Similarity and Relevance." jisis.org Journal of Internet Services and Information Security, 31 May 2021. Accessed 2 March 2023. https://jisis.org/wp-content/uploads/2022/11/jisis-2021-vol11-no2-05.pdf

    Cash, Lauryn. "Why Modern DLP is More Important Than Ever." Armorblox, 10 June 2022. Accessed 10 February 2023. https://www.armorblox.com/blog/modern-dlp-use-cases/

    Chavali, Sai. "The Top 4 Use Cases for a Modern Approach to DLP." Proofpoint, 17 June 2021. Accessed 7 February 2023. https://www.proofpoint.com/us/blog/information-protection/top-4-use-cases-modern-approach-dlp

    Crowdstrike. "What is Data Loss Prevention?" Crowdstrike, 27 Sept. 2022. Accessed 6 Feb. 2023. https://www.crowdstrike.com/cybersecurity-101/data-loss-prevention-dlp/

    De Groot, Juliana. "What is Data Loss Prevention (DLP)? Definition, Types, and Tips." Digital Guardian, 8 February 2023. Accessed 9 Feb. 2023. https://digitalguardian.com/blog/what-data-loss-prevention-dlp-definition-data-loss-prevention

    Denise. "Learn More About DLP Key Use Cases." CISO Platform, 28 Nov. 2019. Accessed 10 February 2023. https://www.cisoplatform.com/profiles/blogs/learn-more-about-dlp-key-use-cases

    Google. "Cloud Data Loss Prevention." Google Cloud Google, n.d. Accessed 7 Feb. 2023. https://cloud.google.com/dlp#section-6

    Gurucul. "2023 Insider Threat Report." Cybersecurity Insiders, 13 Jan. 2023. Accessed 23 Feb. 2023. https://gurucul.com/2023-insider-threat-report

    IBM Security. "Cost of a Data Breach 2022." IBM Security, 1 Aug. 2022. Accessed 13 Feb. 2023. https://www.ibm.com/downloads/cas/3R8N1DZJ

    Mell, Peter & Grance, Tim. "The NIST Definition of Cloud Computing." NIST CSRC NIST, Sept. 2011. Accessed 7 Feb. 2023. https://csrc.nist.gov/publications/detail/sp/800-145/final

    Microsoft. "Plan for Data Loss Prevention (DLP)." Microsoft 365 Solutions and Architecture Microsoft, 6 Feb. 2023. Accessed 14 Feb. 2023. https://learn.microsoft.com/en-us/microsoft-365/compliance/dlp-overview-plan-for-dlp

    Nanchengwa, Christopher. "The Four Questions for Successful DLP Implementation." ISACA Journal ISACA, 1 Jan. 2019. Accessed 6 Feb. 2023. https://www.isaca.org/resources/isaca-journal/issues/2019/volume-1/the-four-questions-for-successful-dlp-implementation

    Palo Alto Networks. "The State of Cloud Native Security 2023." Palo Alto Networks, 2 March 2023. Accessed 23 March 2023. https://www.paloaltonetworks.com/content/dam/pan/en_US/assets/pdf/reports/state-of-cloud-native-security-2023.pdf

    Pritha. "Top Six Metrics for your Data Loss Prevention Program." CISO Platform, 27 Nov. 2019. Accessed 10 Feb. 2023. https://www.cisoplatform.com/profiles/blogs/top-6-metrics-for-your-data-loss-prevention-program

    Raghavarapu, Mounika. "Understand DLP Key Use Cases." Cymune, 12 June 2021. Accessed 7 Feb. 2023. https://www.cymune.com/blog-details/DLP-key-use-cases

    Sheela, G. P., & Kumar, N. "Data Leakage Prevention System: A Systematic Report." International Journal of Recent Technology and Engineering BEIESP, 30 Nov. 2019. Accessed 2 March 2023. https://www.ijrte.org/wp-content/uploads/papers/v8i4/D6904118419.pdf

    Sujir, Shiv. "What is Data Loss Prevention? Complete Guide [2022]." Pathlock, 15 Sep. 2022. Accessed 7 February 2023. https://pathlock.com/learn/what-is-data-loss-prevention-complete-guide-2022/

    Wlosinski, Larry G. "Data Loss Prevention - Next Steps." ISACA Journal, 16 Feb. 2018. Accessed 21 Feb. 2023. https://www.isaca.org/resources/isaca-journal/issues/2018/volume-1/data-loss-preventionnext-steps

    Set Meaningful Employee Performance Measures

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    • Parent Category Name: Manage & Coach
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    • Despite the importance of performance measures, most organizations struggle with choosing appropriate metrics and standards of performance for their employees.
    • Performance measures are often misaligned with the larger strategy, gamed by employees, or too narrow to provide an accurate picture of employee achievements.
    • Additionally, many organizations track too many metrics, resulting in a bureaucratic nightmare with little payoff.

    Our Advice

    Critical Insight

    • Focus on what matters by aligning your departmental goals with the enterprise's mission and business goals. Break down departmental goals into specific goals for each employee group.
    • Employee engagement, which results in better performance, is directly correlated with employees’ understanding what is expected of them on the job and with their performance reviews reflecting their actual contributions.
    • Shed unnecessary metrics in favor of a lean, holistic approach to performance measurement. Include quantitative, qualitative, and behavioral dimensions in each goal and set appropriate measures for each dimension to meet simple targets. This encourages well-rounded behaviors and discourages rogue behavior.
    • Get rid of the stick-and-carrot approach to management. Use performance measurement to inspire and engage employees, not punish them.

    Impact and Result

    • Learn about and leverage the McLean & Company framework and process to effective employee performance measurement setting.
    • Plan effective communications and successfully manage departmental employee performance measurement by accurately recording goals, measures, and requirements.
    • Find your way through the maze of employee performance management with confidence.

    Set Meaningful Employee Performance Measures Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Set Meaningful Employee Performance Measures Storyboard – This deck provides a comprehensive framework for setting, communicating, and reviewing employee performance measures that will drive business results

    This research will help you choose an appropriate measurement framework, set effective measures. and communicate and review your performance measures. Use Info-Tech's process to set meaningful measures that will inspire employees and drive performance.

    • Set Meaningful Employee Performance Measures Storyboard

    2. Employee Performance Measures Goals Cascade – A tool to assist you in turning your organizational goals into meaningful individual employee performance measures.

    This tool will help you set departmental goals based on organizational mission and business goals and choose appropriate measures and weightings for each goal. Use this template to plan a comprehensive employee measurement system.

    • Employee Performance Measures Goals Cascade

    3. Employee Performance Measures Template – A template for planning and tracking your departmental goals, employee performance measures, and reporting requirements.

    This tool will help you set departmental goals based on your organizational mission and business goals, choose appropriate measures and weightings for each goal, and visualize you progress toward set goals. Use this template to plan and implement a comprehensive employee measurement system from setting goals to communicating results.

    • Employee Performance Measures Template

    4. Feedback and Coaching Guide for Managers – A tool to guide you on how to coach your team members.

    Feedback and coaching will improve performance, increase employee engagement, and build stronger employee manager relationships. Giving feedback is an essential part of a manger's job and if done timely can help employees to correct their behavior before it becomes a bigger problem.

    • Feedback and Coaching Guide for Managers

    Infographic

    Workshop: Set Meaningful Employee Performance Measures

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Source and Set Goals

    The Purpose

    Ensure that individual goals are informed by business ones.

    Key Benefits Achieved

    Individuals understand how their goals contribute to organizational ones.

    Activities

    1.1 Understand how your department contributes to larger organizational goals.

    1.2 Determine the timelines you need to measure employees against.

    1.3 Set Business aligned department, team, and individual goals.

    Outputs

    Business-aligned department and team goals

    Business-aligned individual goals

    2 Design Measures

    The Purpose

    Create holistic performance measures.

    Key Benefits Achieved

    Holistic performance measures are created.

    Activities

    2.1 Choose your employee measurement framework: generic or individual.

    2.2 Define appropriate employee measures for preestablished goals.

    2.3 Determine employee measurement weightings to drive essential behaviors.

    Outputs

    Determined measurement framework

    Define employee measures.

    Determined weightings

    3 Communicate to Implement and Review

    The Purpose

    Learn how to communicate measures to stakeholders and review measures.

    Key Benefits Achieved

    Learn how to communicate to stakeholders and coach employees through blockers.

    Activities

    3.1 Learn how to communicate selected performance measures to stakeholders.

    3.2 How to coach employees though blockers.

    3.3 Reviewing and updating measures.

    Outputs

    Effective communication with stakeholders

    Coaching and feedback

    When to update

    4 Manager Training

    The Purpose

    Train managers in relevant areas.

    Key Benefits Achieved

    Training delivered to managers.

    Activities

    4.1 Deliver Build a Better Manager training to managers.

    4.2

    Outputs

    Manager training delivered

    Further reading

    Set Meaningful Employee Performance Measures

    Set holistic measures to inspire employee performance.

    EXECUTIVE BRIEF

    Set employees up for success by implementing performance measures that inspire great performance, not irrelevant reporting.

    Executive Summary

    Your Challenge

    In today’s competitive environment, managers must assess and inspire employee performance in order to assess the achievement of business goals.

    Despite the importance of performance measures, many leaders struggle with choosing appropriate metrics.

    Performance measures are often misaligned with the larger strategy, gamed by employees, or are too narrow to provide an accurate picture of employee achievements.

    Common Obstacles

    Managers who invest time in creating more effective performance measures will be rewarded with increased employee engagement and better employee performance.

    Too little time setting holistic employee measures often results in unintended behaviors and gaming of the system.

    Conversely, too much time setting employee measures will result in overreporting and underperforming employees.

    Info-Tech’s Approach

    Info-Tech helps managers translate organizational goals to employee measures. Communicating these to employees and other stakeholders will help managers keep better track of workforce productivity, maintain alignment with the organization’s business strategy, and improve overall results.

    Info-Tech Insight

    Performance measures are not about punishing bad performance, but inspiring higher performance to achieve business goals.

    Meaningful performance measures drive employee engagement...

    Clearly defined performance measures linked to specific goals bolster engagement by showing employees the importance of their contributions.

    Significant components of employee engagement are tied to employee performance measures.

    A diagram of employee engagement survey and their implications.

    Which, in turn, drives business success.

    Improved employee engagement is proven to improve employee performance. Setting meaningful measures can impact your bottom line.

    Impact of Engagement on Performance

    A diagram that shows Percent of Positive Responses Among Engaged vs. Disengaged
    Source: McLean & Company Employee Engagement Survey Jan 2020-Jan 2023; N=5,185 IT Employees; were either Engaged or Disengaged (Almost Engaged and Indifferent were not included)

    Engaged employees don’t just work harder, they deliver higher quality service and products.

    Engaged employees are significantly more likely to agree that they regularly accomplish more than what’s expected of them, choose to work extra hours to improve results, and take pride in the work they do.

    Without this sense of pride and ownership over the quality-of-service IT provides, IT departments are at serious risk of not being able to deliver quality service, on-time and on-budget.

    Create meaningful performance measures to drive employee engagement by helping employees understand how they contribute to the organization.

    Unfortunately, many employee measures are meaningless and fail to drive high-quality performance.

    Too many ineffective performance measures create more work for the manager rather than inspire employee performance. Determine if your measures are worth tracking – or if they are lacking.

    Meaningful performance measures are:

    Ineffective performance measures are:

    Clearly linked to organizational mission, values, and objectives.

    Based on a holistic understanding of employee performance.

    Relevant to organizational decision-making.

    Accepted by employees and managers.

    Easily understood by employees and managers.

    Valid: relevant to the role and goals and within an employee’s control.

    Reliable: consistently applied to assess different employees doing the same job.

    Difficult to track, update, and communicate.

    Easily gamed by managers or employees.

    Narrowly focused on targets rather than the quality of work.

    The cause of unintended outcomes or incentive for the wrong behaviors.

    Overly complex or elaborate.

    Easily manipulated due to reliance on simple calculations.

    Negotiable without taking into account business needs, leading to lower performance standards.

    Adopt a holistic approach to create meaningful performance measurement

    A diagram that shows a holistic approach to create meaningful performance measurement, including inputs, organizational costs, department goals, team goals, individual goals, and output.

    Info-Tech’s methodology to set the stage for more effective employee measures

    1. Source and Set Goals

    Phase Steps
    1.1 Create business-aligned department and team goals
    1.2 Create business-aligned individual goals

    Phase Outcomes
    Understand how your department contributes to larger organizational goals.
    Determine the timelines you need to measure employees against.
    Set business-aligned department, team, and individual goals.

    2. Design Measures

    Phase Steps
    1.1 Choose measurement framework
    1.2 Define employee measures
    1.3 Determine weightings

    Phase Outcomes
    Choose your employee measurement framework: generic or individual.
    Define appropriate employee measures for preestablished goals.
    Determine employee measurement weightings to drive essential behaviors.
    Ensure employee measures are communicated to the right stakeholders.

    3. Communicate to Implement and Review

    Phase Steps
    1.1 Communicate to stakeholders
    1.2 Coaching and feedback
    1.3 When to update

    Phase Outcomes
    Communicate selected performance measure to stakeholders.
    Learn how to coach employees though blockers.
    Understand how to review and when to update measures.

    Info-Tech offers various levels of support to best suit your needs

    DIY Toolkit
    "Our team has already made this critical project a priority, and we have the time and capability, but some guidance along the way would be helpful."

    Guided Implementation
    "Our team knows that we need to fix a process, but we need assistance to determine where to focus. Some check-ins along the way would help keep us on track."

    Workshop
    "We need to hit the ground running and get this project kicked off immediately. Our team has the ability to take this over once we get a framework and strategy in place."

    Consulting
    "Our team does not have the time or the knowledge to take this project on. We need assistance through the entirety of this project."

    Diagnostics and consistent frameworks are used throughout all four options.

    Guided Implementation

    A Guided Implementation (GI) is a series of calls with an Info-Tech analyst to help implement our best practices in your organization.

    A typical GI is four to six calls over the course of two to four months.

    What does a typical GI on this topic look like?

    A diagram that shows Guided Implementation in 3 phases.

    Assess the Viability of M365-O365 Security Add-Ons

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    • Parent Category Name: Security Strategy & Budgeting
    • Parent Category Link: /security-strategy-and-budgeting

    The technical side of IT security demands the best security possible, but the business side of running IT demands that you determine what is cost-effective and can still do the job. You likely shrugged off the early iterations of Microsoft’s security efforts, but you may have heard that things have changed. Where do you start in evaluating Microsoft’s security products in terms of effectiveness? The value proposition sounds tremendous to the CFO, “free” security as part of your corporate license, but how does it truly measure up and how do you articulate your findings to the business?

    Our Advice

    Critical Insight

    Microsoft’s security products have improved to the point where they are often ranked competitively with mainstream security products. Depending on your organization’s licensing of Office 365/Microsoft 365, some of these products are included in what you’re already paying for. That value proposition is hard to deny.

    Impact and Result

    Determine what is important to the business, and in what order of priority.

    Take a close look at your current solution and determine what are table stakes, what features you would like to have in its replacement, and what your current solution is missing.

    Consider Microsoft’s security solutions using an objective methodology. Sentiment will still be a factor, but it shouldn’t dictate the decision you make for the good of the business.

    Assess the Viability of M365/O365 Security Add-Ons Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to assess the viability of M365/O365 security add-ons. Review Info-Tech’s methodology and understand the four key steps to completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Review your current state

    Examine what you are licensed for, what you are paying, what you need, and what your constraints are.

    • Microsoft 365/Office 365 Security Add-Ons Assessment Tool

    2. Assess your needs

    Determine what is “good enough” security and assess the needs of your organization.

    3. Select your path

    Decide what you will go with and start planning your next steps.

    [infographic]

    Extend Agile Practices Beyond IT

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    • Parent Category Name: Architecture & Strategy
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    • Your organization has started to realize benefits from adopting Agile principles and practices. However, these advances are contained within your IT organization.
    • You are seeking to extend Agile development beyond IT into other areas of the organization. You are looking for a coordinated approach aligned to business priorities.

    Our Advice

    Critical Insight

    • Not all lessons from scaling Agile to IT are transferable. IT Agile scaling processes are tailored to IT’s scope, team, and tools, which may not account for diverse attributes within your organization.
    • Control may be necessary for coordination. With increased time-to-value, enforcing consistent cadences, reporting, and communication is a must if teams are not disciplined or lack good governance.
    • Extend Agile in departments tolerant to change. Incrementally roll out Agile in departments where its principles are accepted (e.g. a culture that embraces failures as lessons).

    Impact and Result

    • Complete an assessment of your prior efforts to scale Agile across IT to gauge successful, consistent adoption. Identify the business objectives and the group drivers that are motivating the extension of Agile to the business.
    • Understand the challenges that you may face when extending Agile to business partners. Investigate the root causes of existing issues that can derail your efforts.
    • Ideate solutions to your scaling challenges and envision a target state for your growing Agile environment. Your target state should realize new opportunities to drive more business value and eliminate current activities driving down productivity.
    • Coordinate the implementation and execution of your scaling Agile initiatives with an implementation action plan. This collaborative document will lay out the process, roles, goals, and objectives needed to successfully manage your Agile environment.

    Extend Agile Practices Beyond IT Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should extend Agile practices to improve product delivery, review Info-Tech’s methodology, and understand the ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Assess your readiness to scale agile vertically

    Assess your readiness to scale Agile vertically by identifying and mitigating potential Agile maturity gaps remaining after scaling Agile across your IT organization.

    • Extend Agile Practices Beyond IT – Phase 1: Assess Your Readiness to Scale Agile Vertically
    • Agile Maturity Assessment Tool

    2. Establish an enterprise scaled agile framework

    Complete an overview of various scaled Agile models to help you develop your own customized delivery framework.

    • Extend Agile Practices Beyond IT – Phase 2: Establish an Enterprise Scaled Agile Framework
    • Framework Selection Tool

    3. Create your implementation action plan

    Determine the effort and steps required to implement your extended delivery framework.

    • Extend Agile Practices Beyond IT – Phase 3: Create Your Implementation Action Plan
    [infographic]

    Workshop: Extend Agile Practices Beyond IT

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Assess Current State of Agile Maturity

    The Purpose

    Assess your readiness to scale Agile vertically.

    Identify and mitigate potential Agile maturity gaps remaining after scaling Agile across your IT organization.

    Key Benefits Achieved

    IT Agile maturity gaps identified and mitigated to ensure successful extension of Agile to the business

    Activities

    1.1 Characterize your Agile implementation using the CLAIM model.

    1.2 Assess the maturity of your Agile teams and organization.

    Outputs

    Maturity gaps identified with mitigation requirements

    2 Establish an Enterprise Scaled Agile Framework

    The Purpose

    Complete a review of scaled Agile models to help you develop your own customized delivery framework.

    Key Benefits Achieved

    A customized Agile delivery framework

    Activities

    2.1 Explore various scaled frameworks.

    2.2 Select an appropriate scaled framework for your enterprise.

    2.3 Define the future state of your team and the communication structure of your functional business group.

    Outputs

    Blended framework delivery model

    Identification of team and communication structure impacts resulting from the new framework

    3 Create Your Implementation Action Plan

    The Purpose

    Create your implementation action plan for the new Agile delivery framework.

    Key Benefits Achieved

    A clearly defined action plan

    Activities

    3.1 Define your value drivers.

    3.2 Brainstorm the initiatives that must be completed to achieve your target state.

    3.3 Estimate the effort of your Agile initiatives.

    3.4 Define your Agile implementation action plan.

    Outputs

    List of target state initiatives

    Estimation of effort to achieve target state

    An implementation action plan

    Build Your Security Operations Program From the Ground Up

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    • Parent Category Name: Security Processes & Operations
    • Parent Category Link: /security-processes-and-operations
    • Analysts cannot monitor and track events coming from multiple tools because they have no visibility into the threat environment.
    • Incident management takes away time from problem management because processes are ad hoc and the continuous monitoring, collection, and analysis of massive volumes of security event data is responsive rather than tactical.
    • Organizations are struggling to defend against and prevent threats while juggling business, compliance, and consumer obligations.

    Our Advice

    Critical Insight

    • Security operations is no longer a center but a process. The need for a physical security hub has evolved into the virtual fusion of prevention, detection, analysis, and response efforts. When all four functions operate as a unified process, your organization will be able to proactively combat changes in the threat landscape.
    • Raw data without correlation is a waste of time, money, and effort. A SIEM on its own will not provide this contextualization and needs configuration. Prevention, detection, analysis, and response processes must contextualize threat data and supplement one another – true value will only be realized once all four functions operate as a unified process.
    • If you are not communicating, then you are not secure. Collaboration eliminates siloed decisions by connecting people, processes, and technologies. You leave less room for error, consume fewer resources, and improve operational efficiency with a transparent security operations process.

    Impact and Result

    • A centralized security operations process actively transforms security events and threat information into actionable intelligence, driving security prevention, detection, analysis, and response processes that address the increasing sophistication of cyberthreats while guiding continuous improvement.
    • This blueprint will walk through the steps of developing a flexible and systematic security operations program relevant to your organization.

    Build Your Security Operations Program From the Ground Up Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should build a security operations program, review Info-Tech’s methodology, and understand the ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Establish your foundation

    Determine how to establish the foundation of your security operations.

    • Build Your Security Operations Program From the Ground Up – Phase 1: Establish Your Foundation
    • Information Security Pressure Analysis Tool

    2. Assess your current state

    Assess the maturity of your prevention, detection, analysis, and response processes.

    • Build Your Security Operations Program From the Ground Up – Phase 2: Assess Your Current State
    • Security Operations Roadmap Tool

    3. Design your target state

    Design a target state and improve your governance and policy solutions.

    • Build Your Security Operations Program From the Ground Up – Phase 3: Design Your Target State
    • Security Operations Policy

    4. Develop an implementation roadmap

    Make your case to the board and develop a roadmap for your prioritized security initiatives.

    • Build Your Security Operations Program From the Ground Up – Phase 4: Develop an Implementation Roadmap
    • In-House vs. Outsourcing Decision-Making Tool
    • Security Operations MSSP RFP Template
    • Security Operations Project Charter Template
    • Security Operations RACI Tool
    • Security Operations Metrics Summary Document
    [infographic]

    Workshop: Build Your Security Operations Program From the Ground Up

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Establish Your Foundation

    The Purpose

    Identify security obligations and the security operations program’s pressure posture.

    Assess current people, process, and technology capabilities.

    Determine foundational controls and complete system and asset inventory.

    Key Benefits Achieved

    Identified the foundational elements needed for planning before a security operations program can be built

    Activities

    1.1 Define your security obligations and assess your security pressure posture.

    1.2 Determine current knowledge and skill gaps.

    1.3 Shine a spotlight on services worth monitoring.

    1.4 Assess and document your information system environment.

    Outputs

    Customized security pressure posture

    Current knowledge and skills gaps

    Log register of essential services

    Asset management inventory

    2 Assess Current Security Operations Processes

    The Purpose

    Identify the maturity level of existing security operations program processes.

    Key Benefits Achieved

    Current maturity assessment of security operations processes

    Activities

    2.1 Assess the current maturity level of the existing security operations program processes.

    Outputs

    Current maturity assessment

    3 Design a Target State

    The Purpose

    Design your optimized target state.

    Improve your security operations processes with governance and policy solutions.

    Identify and prioritize gap initiatives.

    Key Benefits Achieved

    A comprehensive list of initiatives to reach ideal target state

    Optimized security operations with repeatable and standardized policies

    Activities

    3.1 Complete standardized policy templates.

    3.2 Map out your ideal target state.

    3.3 Identify gap initiatives.

    Outputs

    Security operations policies

    Gap analysis between current and target states

    List of prioritized initiatives

    4 Develop an Implementation Roadmap

    The Purpose

    Formalize project strategy with a project charter.

    Determine your sourcing strategy for in-house or outsourced security operations processes.

    Assign responsibilities and complete an implementation roadmap.

    Key Benefits Achieved

    An overarching and documented strategy and vision for your security operations

    A thorough rationale for in-house or outsourced security operations processes

    Assigned and documented responsibilities for key projects

    Activities

    4.1 Complete a security operations project charter.

    4.2 Determine in-house vs. outsourcing rationale.

    4.3 Identify dependencies of your initiatives and prioritize initiatives in phases of implementation.

    4.4 Complete a security operations roadmap.

    Outputs

    Security operations project charter

    In-house vs. outsourcing rationale

    Initiatives organized according to phases of development

    Planned and achievable security operations roadmap

    Improve Your IT Recruitment Process

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    • Parent Category Name: Attract & Select
    • Parent Category Link: /attract-and-select

    Business and IT leaders aiming to recruit and select the best talent need to:

    • Get involved in the talent acquisition process at key moments.
    • Market their organization to top talent through an authentic employer brand.
    • Create engaging and accurate job ads.
    • Leverage purposeful sourcing for anticipated talent needs.
    • Effectively assess candidates with a strong interview process.
    • Set up new employees for success.

    Our Advice

    Critical Insight

    To create a great candidate experience, IT departments must be involved in the process at key points, recruitment and selection is not a job for HR alone!

    Impact and Result

    • Use this how-to guide to articulate an authentic (employee value proposition) EVP and employer brand.
    • Perform an analysis of current sourcing methods and build an action plan to get IT involved.
    • Create an effective and engaging job ad to insure the right people are applying.
    • Train hiring managers to effectively deliver interviews that correctly assess candidate suitability.
    • Get links to in-depth Info-Tech resources and tools.

    Improve Your IT Recruitment Process Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Improve Your IT Recruitment Process – A guide to help you attract and select the best talent.

    Train your IT department to get involved in the recruitment process to attract and select the best talent.

    • Improve Your IT Recruitment Process Capstone Deck

    2. Improve Your IT Recruitment Process Workbook – A tool to document your action plans.

    Use this tool in conjunction with the Improve you IT Recruitment Process to document your action plans

    • Improve Your IT Recruitment Process Workbook

    3. Interview Guide Template – A template to organize interview questions and their rating scales, take notes during the interview, and ensure all interviews follow a similar structure.

    To get useful information from an interview, the interviewer should be focused on what candidates are saying and how they are saying it, not on what the next question will be, what probes to ask, or how they will score the responses. This Interview Guide Template will help interviewers stay focused and collect good information about candidates.

    • Interview Guide Template

    4. IT Behavioral Interview Question Library – A tool that contains a complete list of sample questions aligned with core, leadership, and IT competencies.

    Hiring managers can choose from a comprehensive collection of core, functional, and leadership competency-based behavioral interview questions.

    • IT Behavioral Interview Question Library

    5. Job Ad Template – A template to allow complete documentation of the characteristics, responsibilities, and requirements for a given job posting in IT.

    Use this template to develop a well-written job posting that will attract the star candidates and, in turn, deflect submission of irrelevant applications by those unqualified.

    • Job Ad Template

    6. Idea Catalog – A tool to evaluate virtual TA solutions.

    The most innovative technology isn’t necessarily the right solution. Review talent acquisition (TA) solutions and evaluate the purpose each option serves in addressing critical challenges and replacing critical in-person activities.

    • Idea Catalog: Adapt the Talent Acquisition Process to a Virtual Environment
    [infographic]

    Workshop: Improve Your IT Recruitment Process

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Employee Value Proposition and Employer Branding

    The Purpose

    Establish the employee value proposition (EVP) and employer brand.

    Key Benefits Achieved

    Have a well-defined EVP that you communicate through your employer brand.

    Activities

    1.1 Gather feedback.

    1.2 Build key messages.

    1.3 Assess employer brand.

    Outputs

    Content and themes surrounding the EVP

    Draft EVP and supporting statements

    A clearer understanding of the current employer brand and how it could be improved

    2 Job Ads and Sourcing

    The Purpose

    Develop job postings and build a strong sourcing program.

    Key Benefits Achieved

    Create the framework for an effective job posting and analyze existing sourcing methods.

    Activities

    2.1 Review and update your job ads.

    2.2 Review the effectiveness of existing sourcing programs.

    2.3 Review job ads and sourcing methods for bias.

    Outputs

    Updated job ad

    Low usage sourcing methods identified for development

    Minimize bias present in ads and sourcing methods

    3 Effective Interviewing

    The Purpose

    Create a high-quality interview process to improve candidate assessment.

    Key Benefits Achieved

    Training on being an effective interviewer.

    Activities

    3.1 Create an ideal candidate scorecard.

    3.2 Map out your interview process.

    3.3 Practice behavioral interviews.

    Outputs

    Ideal candidate persona

    Finalized interview and assessment process

    Practice interviews

    4 Onboarding and Action Plan

    The Purpose

    Drive employee engagement and retention with a robust program that acclimates, guides, and develops new hires.

    Key Benefits Achieved

    Evaluation of current onboarding practice.

    Activities

    4.1 Evaluate and redesign the onboarding program.

    Outputs

    Determine new onboarding activities to fill identified gaps.

    Further reading

    Improve Your IT Recruitment Process

    Train your IT department to get involved in the recruitment process to attract and select the best talent.

    Own the IT recruitment process

    Train your IT department to get involved in the recruitment process to attract and select the best talent.

    Follow this blueprint to:

    • Define and communicate the unique benefits of working for your organization to potential candidates through a strong employer brand.
    • Learn best practices around creating effective job postings.
    • Target your job posting efforts on the areas with the greatest ROI.
    • Create and deliver an effective, seamless, and positive interview and offer process for candidates.
    • Acclimate new hires and set them up for success.

    Get involved at key moments of the candidate experience to have the biggest impact


    Employee Value Proposition (EVP) and Employer Brand



    Job Postings and a Strong Sourcing Program

    Effective Interviewing

    Onboarding: Setting up New Hires For Success

    Awareness Research Application Screening Interview and Assessment Follow Up Onboarding

    RECRUIT QUALITY STAFF

    Hiring talent is critical to organizational success

    Talent is a priority for the entire organization:

    Respondents rated “recruitment” as the top issue facing organizations today (McLean & Company 2022 HR Trends Report).

    37% of IT departments are outsourcing roles to fill internal skill shortages (Info-Tech Talent Trends 2022 Survey).

    Yet bad hires are alarmingly common:

    Hiring is one of the least successful business processes, with three-quarters of managers reporting that they have made a bad hire (Robert Half, 2021).

    48% of survey respondents stated improving the quality of hires was the top recruiting priority for 2021 (Jobvite, 2021).

    Workshop overview

    Prework

    Day 1

    Day 2

    Day 3

    Day 4

    Post work

    Current Process and Job Descriptions Documented

    Establish the Employee Value Proposition (EVP) and Employer Brand

    Develop Job Postings and Build a Strong Sourcing Program

    Effective Interviewing

    Onboarding and Action Planning

    Putting the Action Plan Into Action!

    Activities

    • Recruitment Process Mapped Out and Stakeholders Identified
    • Prepare a JD and JP for Four Priority Jobs
    • Collect Information on Where Your Best Candidates Are Coming From

    1.1 Introduce the Concept of an EVP

    1.2 Brainstorm Unique Benefits of Working at Your Organization

    1.2 Employer Brand Introduction

    2.1 What Makes an Attractive Job Posting

    2.2 Create the Framework for Job Posting

    2.3 Improve the Sourcing Process

    2.4 Review Process for Bias

    3.1 Creating an Interview Process

    3.2 Selecting Interview Questions

    3.3 Avoiding Bias During Interviews

    3.4 Practice Interviews

    4.1 Why Onboarding Matters

    4.2 Acclimatize New Hires and Set Them Up for Success

    4.3 Action Plan

    5.1 Review Outputs and Select Priorities

    5.2 Consult With HR and Senior Management to Get Buy-In

    5.3 Plan to Avoid Relapse Behaviors

    Deliverables

    1. EVP draft completed
    2. Employer brand action plan
    1. Organization-specific job posting framework
    2. Sourcing Plan Template for four priority jobs
    3. Sourcing action plan
    1. Completed Interview Guide Template
    2. Managers practice a panel interview
    1. Onboarding best practices
    2. Action plan

    Enhance Your Recruitment Strategies

    The way you position the organization impacts who is likely to apply to posted positions.

    Develop a strong employee value proposition

    What is an employee value proposition?

    And what are the key components?

    The employee value proposition is your opportunity to showcase the unique benefits and opportunities of working at your organization, allowing you to attract a wider pool of candidates.

    AN EMPLOYEE VALUE PROPOSITION IS:

    AN EMPLOYEE VALUE PROPOSITION IS NOT:

    • An authentic representation of the employee experience
    • Aligned with organizational culture
    • Fundamental to all stages of the employee lifecycle
    • A guide to help investment in programs and policies
    • Short and succinct
    • What the employee can do for you
    • A list of programs and policies
    • An annual project

    THE FOUR KEY COMPONENTS OF AN EMPLOYEE VALUE PROPOSITION

    Rewards

    Organizational Elements

    Working Conditions

    Day-to-Day Job Elements

    • Compensation
    • Health Benefits
    • Retirement Benefits
    • Vacation
    • Culture
    • Customer Focus
    • Organization Potential
    • Department Relationships
    • Senior Management Relationships
    • Work/Life Balance
    • Working Environment
    • Employee Empowerment
    • Development
    • Rewards & Recognition
    • Co-Worker Relationships
    • Manager Relationships

    Creating a compelling EVP that presents a picture of your employee experience, with a focus on diversity, will attract a wide pool of diverse candidates to your team. This can lead to many internal and external benefits for your organization.

    How to collect information on your EVP

    Existing Employee Value Proposition: If your organization or IT department has an existing employee value proposition, rather than starting from scratch, we recommend leveraging that and moving to the testing phase to see if the EVP still resonates with staff and external parties.

    Employee Engagement Results: If your organization does an employee engagement survey, review the results to identify the areas in which the IT organization is performing well. Identify and document any key comment themes in the report around why employees enjoy working for the organization or what makes your IT department a great place to work.

    Social Media Sites. Prepare for the good, the bad, and the ugly. Social media websites like Glassdoor and Indeed make it easier for employees to share their experiences at an organization honestly and candidly. While postings on these sites won’t relate exclusively to the IT department, they do invite participants to identify their department in the organization. You can search these to identify any positive things people are saying about working for the organization and potentially opportunities for improvement (which you can use as a starting point in the retention section of this report).

    1.1 Gather feedback

    1. Download the Improve Your IT Recruitment Workbook.
    2. On tab 1.1, brainstorm the top five things you value most about working at the organization. Ask yourself what would fall in each category and identify any key themes. Be sure to take note of any specific quotes you have.
    3. Brainstorm limitations that the organization currently has in each of those areas.

    Download the Recruitment Workbook

    Input

    Output
    • Employee opinions
    • Employee responses to four EVP components
    • Content for EVP

    Materials

    Participants

    • Recruitment Workbook
    • Diverse employees
    • Different departments
    • Different role levels

    1.2 Build key messages

    1. Go to tab 1.2 in your workbook
    2. Identify themes from activity 1.1 that would be considered current strengths of you organization.
    3. Identify themes from activity 1.2 that are aspirational elements of your organization.
    4. Identify up to four key statements to focus on for the EVP, ensuring that your EVP speaks to at least one of the five categories above.
    5. Integrate these into one overall statement.

    Examples below.

    Input

    Output
    • Feedback from focus groups
    • EVP and supporting statements

    Materials

    Participants

    • Workbook handout
    • Pen and paper for documenting responses
    • IT leadership team

    Sample EVPs

    Shopify

    “We’re Shopify. Our mission is to make commerce better for everyone – but we’re not the workplace for everyone. We thrive on change, operate on trust, and leverage the diverse perspectives of people on our team in everything we do. We solve problems at a rapid pace. In short, we get shit done.”

    Bettercloud

    “At Bettercloud, we have a smart, ambitious team dedicated to delighting our customers. Our culture of ownership and transparency empowers our team to achieve goals they didn’t think possible. For all those on board, it’s going to be a challenging and rewarding journey – and we’re just getting started.”

    Ellevest

    “As a team member at Ellevest, you can expect to make a difference through your work, to have a direct impact on the achievement of a very meaningful mission, to significantly advance your career trajectory, and to have room for fun and fulfillment in your daily life. We know that achieving a mission as critical as ours requires incredible talent and teamwork, and team is the most important thing to us.”

    Sources: Built In, 2021; Workology, 2022

    Ensure your EVP resonates with employees and prospects

    Test your EVP with internal and external audiences.

    INTERNAL TEST REVOLVES AROUND THE 3A’s

    EXTERNAL TEST REVOLVES AROUND THE 3C’s

    ALIGNED: The EVP is in line with the organization’s purpose, vision, values, and processes. Ensure policies and programs are aligned with the organization’s EVP.

    CLEAR: The EVP is straightforward, simple, and easy to understand. Without a clear message in the market, even the best intentioned EVPs can be lost in confusion.

    ACCURATE: The EVP is clear and compelling, supported by proof points. It captures the true employee experience, which matches the organization’s communication and message in the market.

    COMPELLING: The EVP emphasizes the value created for employees and is a strong motivator to join this organization. A strong EVP will be effective in drawing in external candidates. The message will resonate with them and attract them to your organization.

    ASPIRATIONAL: The EVP inspires both individuals and the IT organization as a whole. Identify and invest in the areas that are sure to generate the highest returns for employees.

    COMPREHENSIVE: The EVP provides enough information for the potential employee to understand the true employee experience and to self-assess whether they are a good fit for your organization. If the EVP lacks depth, the potential employee may have a hard time understanding the benefits and rewards of working for your organization.

    Want to learn more?

    Recruit IT Talent

    • Improve candidate experience to hire top IT talent.

    Recruit and Retain More Women in IT

    • Gender diversity is directly correlated to IT performance.

    Recruit and Retain People of Color in IT

    • Good business, not just good philanthropy.

    Enhance Your Recruitment Strategies

    The way you position the organization impacts who is likely to apply to posted positions.

    Market your EVP to potential candidates: Employer Brand

    Employer brand includes how you market the EVP internally and externally – consistency is key

    The employer brand is the perception internal and external stakeholders hold of the organization and exists whether it has been curated or not. Curating the employer brand involves marketing the organization and employee experience. Grounding your employer brand in your EVP enables you to communicate and market an accurate portrayal of your organization and employee experience and make you desirable to both current and potential employees.

    The image contains a picture of several shapes. There is a trapezoid that is labelled EVP, and has a an arrow pointing to the text beside it. There is also an arrowing pointing down from it to another trapezoid that is labelled Employer Brand.

    The unique offering an employer provides to employees in return for their effort, motivating them to join or remain at the organization.

    The perception internal and external stakeholders hold of the organization.

    Alignment between the EVP, employer brand, and corporate brand is the ideal branding package. An in-sync marketing strategy ensures stakeholders perceive and experience the brand the same way, creating brand ambassadors.

    The image contains three circles that are connected. The circles are labelled: EVP, Employer Brand, Corporate Brand.

    Ensure your branding material creates a connection

    How you present your employer brand is just as important as the content. Ideally, you want the viewer to connect with and personalize the material for the message to have staying power. Use Marketing’s expertise to help craft impactful promotional materials to engage and excite the viewer.

    Visuals

    Images are often the first thing viewers notice. Use visuals that connect to your employer brand to engage the viewer’s attention and increase the likelihood that your message will resonate. However, if there are too many visuals this may detract from your content – balance is key!

    Language

    Wordsmithing is often the most difficult aspect of marketing. Your message should be accurate, informative, and engaging. Work with Marketing to ensure your wording is clever and succinct – the more concise, the better.

    Composition

    Integrate visuals and language to complete your marketing package. Ensure that the text and images are balanced to draw in the viewer.

    Case Study: Using culture to drive your talent pool

    This case study is happening in real time. Please check back to learn more as Goddard continues to recruit for the position.

    Recruiting at NASA

    Goddard Space Center is the largest of NASA’s space centers with approximately 11,000 employees. It is currently recruiting for a senior technical role for commercial launches. The position requires consulting and working with external partners and vendors.

    NASA is a highly desirable employer due to its strong culture of inclusivity, belonging, teamwork, learning, and growth. Its culture is anchored by a compelling vision, “For the betterment of Humankind,” and amplified by a strong leadership team that actively lives their mission and vision daily.

    Firsthand lists NASA as #1 on the 50 most prestigious internships for 2022.

    Rural location and no flexible work options add to the complexity of recruiting

    The position is in a rural area of Eastern Shore Virginia with a population of approximately 60,000 people, which translates to a small pool of candidates. Any hire from outside the area will be expected to relocate as the senior technician must be onsite to support launches twice a month. Financial relocation support is not offered and the position is a two-year assignment with the option of extension that could eventually become permanent.

    The image contains a picture of Steve Thornton.

    “Looking for a Talent Unicorn: a qualified, experienced candidate with both leadership skills and deep technical expertise that can grow and learn with emerging technologies.”

    Steve Thornton

    Acting Division Chief, Solutions Division, Goddard Space Flight Center, NASA

    Case Study: Using culture to drive your talent pool

    A good brand overcomes challenges.

    Culture takes the lead in NASA's job postings, which attract a high number of candidates. Postings begin with a link to a short video on working at NASA, its history, and how it lives its vision. The video highlights NASA's diversity of perspectives, career development, and learning opportunities.

    NASA's company brand and employer brand are tightly intertwined, providing a consistent view of the organization.

    The employer vision is presented in the best place to reach NASA's ideal candidate: usajobs.gov, the official website of the United States Government and the “go-to” for government job listings. NASA also extends its postings to other generic job sites as well as LinkedIn and professional associations.

    The image contains a picture of Robert Leahy.

    Interview with Robert Leahy

    Chief Information Officer, Goddard Space Flight Center, NASA

    2.1 Assess your organization’s employer brand

    1. Go to tab 2.1 in the Improve Your IT Recruitment Workbook.
    2. Put yourself in the shoes of someone on the outside looking in. If they were to look up your organization, what impression would they be given about what is like to work there?
    3. Run a Google search on your organization with key words “jobs,” “culture,” and “working environment” to see what a potential candidate would see when they begin researching your organization.
    4. You can use sites like:

    • Glassdoor
    • Indeed company pages
    • LinkedIn company pages
    • Social media
    • Your own website
  • Identify what your organization is doing well and record that under the “Continue” box in your workbook.
  • Record anything your organization should stop doing under the “Stop” box.
  • Brainstorm some ideas that your organization should think about implementing to improve the employer brand under the “Start” Box.
  • Input Output
    • Existing branding material on the internet
    • A clearer understanding of the current employer brand and how it could be improved
    Materials Participants
    • Workbook handout
    • Senior IT Leaders

    Want to learn more?

    Recruit IT Talent

    • Improve candidate experience to hire top IT talent.

    Recruit and Retain More Women in IT

    • Gender diversity is directly correlated to IT performance.

    Recruit and Retain People of Color in IT

    • Good business, not just good philanthropy.

    Enhance Your Recruitment Strategies

    The way you position the organization impacts who is likely to apply to posted positions.

    Create engaging job ads to attract talent to the organization

    We have a job description; can I just post that on Indeed?

    A job description is an internal document that includes sections such as general job information, major responsibilities, key relationships, qualifications, and competencies. It communicates job expectations to incumbents and key job data to HR programs.

    A job ad is an externally facing document that advertises a position with the intent of attracting job applicants. It contains key elements from the job description as well as information on the organization and its EVP.

    Write an Effective Job Ad

    • Ensure that your job ad speaks to the audience you are targeting through the language you use.
      • E.g. If you are hiring for a creative role, use creative language and formatting. If you are writing for students, emphasize growth opportunities.
    • Highlight the organization’s EVP.
    • Paint an accurate picture of key aspects of the role but avoid the nitty gritty as it may overwhelm applicants.
    • Link to your organization’s website and social media platforms so applicants can easily find more information.

    A job description informs a job ad, it doesn’t replace it. Don’t be lulled into using a job description as a posting when there’s a time crunch to fill a position. Refer to job postings as job advertisements to reinforce that their purpose is to attract attention and talent.

    An effective job posting contains the following elements:

    Position Title
    • Clearly defined job titles are important for screening applicants as this is one of the first things the candidate will read.
    • Indicating the earnings range that the position pays cuts out time spent on reviewing candidates who may never accept the position and saves them from applying to a job that doesn’t match what they are looking for.
    Company
    • Provide a brief description of the organization including the products or services it offers, the corporate culture, and any training and career development programs.
    Summary Description
    • Describe briefly why the position exists. In other words, what is the position's primary purpose? The statement should include the overall results the job is intended to produce and some of the key means by which the position achieves these results.
    Responsibilities
    • Use bullet points to list the fundamental accountabilities of the position. Candidates want to know what they will be doing on a day-to-day basis.
    • Begin each responsibility or accountability statement with an action word and follow with a brief phrase to describe what is done to accomplish the function.
    Position Characteristics
    • Give examples of key problems and thinking challenges encountered by the position. Describe the type of analysis or creativity required to resolve these problems.
    • Provide examples of final decision-making authority. The examples should reflect the constraints placed on the position by people, policies, and/or procedures.
    Position Requirements
    • List all formal education and certifications required.
    • List all knowledge and experience required.
    • List all personal attributes required.
    Work Conditions
    • List all work conditions that the employee must accommodate. This could include any sensory, physical, or mental requirements of the position or any special conditions of employment, such as hours.
    Process to Apply
    • Include the methods in which the organization wants to receive applications and contact information of who will receive the applications.

    Bottom Line: A truly successful job posting ferrets out those hidden stars that may be over cautious and filters out hundreds of applications from the woefully under qualified.

    The do’s and don’ts of an inclusive job ad

    DON’T overlook the power of words. Avoid phrases like “strong English language skills” as this may deter non-native English speakers from applying and a “clean-shaven” requirement can exclude candidates whose faith requires them to maintain facial hair.

    DON’T post a long requirements list. A study showed that the average jobseeker spends only 49.7 seconds reviewing a listing before deciding it's not a fit.*

    DON’T present a toxic work culture; phrases such as “work hard, play hard” can put off many candidates and play into the “bro- culture” stereotype in tech.

    Position Title: Senior Lorem Ipsum

    Salary Band: $XXX to $XXX

    Diversity is a core value at ACME Inc. We believe that diversity and inclusion is our strength, and we’re passionate about building an environment where all employees are valued and can perform at their best.

    As a … you will …

    Our ideal candidate ….

    Required Education and Experience

    • Bachelor’s degree in …
    • Minimum five (5) years …

    Required Skills

    Preferred Skills

    At ACME Inc. you will find …

    DO promote pay equity by being up front and honest about salary expectations.

    DO emphasize your organization’s commitment to diversity and an inclusive workplace by adding an equity statement.

    DO limit your requirements to “must haves” or at least showcase them first before the “nice-to-haves.”

    DO involve current employees or members of your employee resource groups when creating job descriptions to ensure that they ask for what you really need.

    DO focus on company values and criteria that are important to the job, not just what’s always been done.

    *Source: Ladders, 2013

    Before posting the job ad complete the DEI job posting validation checklist

    Does the job posting highlight your organization’s EVP

    Does the job posting avoid words that might discourage women, people of color, and other members of underrepresented groups from applying?

    Has the position description been carefully reviewed and revised to reflect current and future expectations for the position, rather than expectations informed by the persons who have previously held the job?

    Has the hiring committee eliminated any unnecessary job skills or requirements (college degree, years or type of previous experience, etc.) that might negatively impact recruitment of underrepresented groups?

    Has the hiring committee posted the job in places (job boards, websites, colleges, etc.) where applicants from underrepresented groups will be able to easily view or access it?

    Have members of the hiring committee attended job fairs or other events hosted by underrepresented groups?

    Has the hiring committee asked current employees from underrepresented groups to spread the word about the position?

    Has the hiring committee worked with the marketing team to ensure that people from diverse groups are featured in the organization’s website, publications, and social media?

    es the job description clearly demonstrate the organization’s and leadership’s commitment to DEI?

    *Source: Recruit and Retain People of Color in IT

    3.1 Review and update your job ads

    1. Download the Job Ad Template.
    2. Look online or ask HR for an example of a current job advertisement you are using.
    • If you don’t have one, you can use a job description as a starting point.
  • Review all the elements of the job ad and make sure they align with the list on the previous slide, adding or changing, as necessary. Your job ad should be no more than two pages long.
  • Using the tools on the previous two slides, review your first draft to ensure the job posting is free of language or elements that will discourage diverse candidates from applying.
  • Review your job advertisement with HR to get feedback or to use as a template going forward.
  • Input Output
    • Existing job ad or job description
    • Updated job ad
    Materials Participants
    • Job ad or job description
    • Job Ad Template
    • Hiring Managers

    Want to learn more?

    Recruit IT Talent

    • Improve candidate experience to hire top IT talent.

    Recruit and Retain More Women in IT

    • Gender diversity is directly correlated to IT performance.

    Recruit and Retain People of Color in IT

    • Good business, not just good philanthropy.

    Enhance Your Recruitment Strategies

    Focus on key programs and tactics to improve the effectiveness of your sourcing approach.

    Get involved with sourcing to get your job ad seen

    To meet growing expectations, organizations need to change the way they source

    Social Media

    Social media has trained candidates to expect:

    • Organizations to stay in touch and keep track of them.
    • A personalized candidate experience.
    • To understand organizational culture and a day in the life.

    While the focus on the candidate experience is important throughout the talent acquisition process, social media, technology, and values have made it a critical component of sourcing.

    Technology

    Candidates expect to be able to access job ads from all platforms.

    • Today, close to 90% of candidates use a mobile platform to job hunt (SmartRecruiters, 2022).
    • However, only 36% of organizations are optimizing their job postings for mobile. (The Undercover Recruiter, 2021)

    Job ads must be clear, concise, and easily viewed on a mobile device.

    Candidate Values

    Job candidate’s values are changing.

    • There is a growing focus on work/life balance, purpose, innovation, and career development. Organizations need to understand candidate values and highlight how the EVP aligns with these interests.

    Authenticity remains important.

    • Clearly and accurately represent your organization and its culture.

    Focus on key programs and tactics to improve the effectiveness of your sourcing approach

    Internal Talent Mobility (ITM) Program

    Social Media Program

    Employee Referral Program

    Alumni Program

    Campus Recruiting Program

    Other Sourcing Tactics

    Take advantage of your current talent with an internal talent mobility program

    What is it?

    Positioning the right talent in the right place, at the right time, for the right reasons, and supporting them appropriately.

    Internal Talent Mobility (ITM) Program

    Social Media Program

    Employee Referral Program

    Alumni Program

    Campus Recruiting Program

    Other Sourcing Tactics

    ITM program benefits:

    1. Retention
    2. Provide opportunities to develop professionally, whether in the current role or through promotions/lateral moves. Keep strong performers and high-potential employees committed to the organization.

    3. Close Skills Gap
    4. Address rapid change, knowledge drain due to retiring Baby Boomers, and frustration associated with time to hire or time to productivity.

    5. Cost/Time Savings
    6. Reduce spend on talent acquisition, severance, time to productivity, and onboarding.

    7. Employee Engagement
    8. Increase motivation and productivity by providing increased growth and development opportunities.

    9. EVP
    10. Align with the organization’s offering and what is important to the employees from a development perspective.

    11. Employee & Leadership Development
    12. Support and develop employees from all levels and job functions.

    Leverage social media to identify and connect with talent

    Internal Talent Mobility (ITM) Program

    Social Media Program

    Employee Referral Program

    Alumni Program

    Campus Recruiting Program

    Other Sourcing Tactics

    What is it? The widely accessible electronic tools that enable anyone to publish and access information, collaborate on common efforts, and build relationships.

    Learning to use social media effectively is key to sourcing the right talent.

    • Today, 92% of organizations leverage social media for talent acquisition.
    • 80% of employers find passive candidates through social media – second only to referrals.
    • 86% percent of job seekers used social media for their most recent job search.
    (Ku, 2021)

    Benefits of social media:

    • Provides access to candidates who may not know the organization.
    • Taps extended networks.
    • Facilitates consistent communication with candidates and talent in pipelines.
    • Personalizes the candidate experience.
    • Provides access to extensive data.

    Challenges of social media:

    With the proliferation of social media and use by most organizations, social media platforms have become overcrowded. As a result:

    • Organizations are directly and very apparently competing for talent with competitors.
    • Users are bombarded with information and are tuning out.

    “It is all about how we can get someone’s attention and get them to respond. People are becoming jaded.”

    – Katrina Collier, Social Recruiting Expert, The Searchologist

    Reap the rewards of an employee referral program

    Internal Talent Mobility (ITM) Program

    Social Media Program

    Employee Referral Program

    Alumni Program

    Campus Recruiting Program

    Other Sourcing Tactics

    What is it? Employees recommend qualified candidates. If the referral is hired, the referring employee typically receives some sort of reward.

    Benefits of an employee referral program:

    1. Lower Recruiting Costs
    2. 55% of organizations report that hiring a referral is less expensive that a non-referred candidate (Clutch, 2020).

    3. Decreased time to fill
    4. The average recruiting lifecycle for an employee referral is 29 days, compared with 55 days for a non referral (Betterup, 2022).

    5. Decreased turnover
    6. 46% percent of employees who were referred stay at their organization for a least one year, compared to 33% of career site hires (Betterup, 2022).

    7. Increased quality of hire
    8. High performers are more likely to refer other high performers to an organization (The University of Chicago Press, 2019).

    Avoid the Like Me Bias: Continually evaluate the diversity of candidates sourced from the employee referral program. Unless your workforce is already diverse, referrals can hinder diversity because employees tend to recommend people like themselves.

    Tap into your network of former employees

    Internal Talent Mobility (ITM) Program

    Social Media Program

    Employee Referral Program

    Alumni Program

    Campus Recruiting Program

    Other Sourcing Tactics

    What is it? An alumni referral program is a formalized way to maintain ongoing relationships with former employees of the organization.

    Successful organizations use an alumni program:

    • 98% of the F500 have some sort of Alumni program (LinkedIn, 2019).

    Benefits of an alumni program:

    1. Branding
    • Alumni are regarded as credible sources of information. They can be a valuable resource for disseminating and promoting the employer brand.
  • Source of talent
    • Boomerang employees are doubly valuable as they understand the organization and also have developed skills and industry experience.
      • Recover some of the cost of turnover and cost per hire with a pool of prequalified candidates who will more quickly reach full productivity.
  • Referral potential
    • Developing a robust alumni network provides access to a larger network through referrals.
    • Alumni already know what is required to be successful in the organization so they can refer more suitable candidates.

    Make use of a campus recruiting program

    Internal Talent Mobility (ITM) Program

    Social Media Program

    Employee Referral Program

    Alumni Program

    Campus Recruiting Program

    Other Sourcing Tactics

    What is it? A formalized means of attracting and hiring individuals who are about to graduate from schools, colleges, or universities.

    Almost 70% of companies are looking to employ new college graduates every year (HR Shelf, 2022).

    Campus recruitment benefits:

    • Increases employer brand awareness among talent entering the workforce.
    • Provides the opportunity to interact with large groups of potential candidates at one time.
    • Presents the opportunity to identify and connect with high-quality talent before they graduate and are actively looking for positions.
    • Offers access to a highly diverse audience.

    Info-Tech Insight

    Target schools that align with your culture and needs. Do not just focus on the most prestigious schools: they are likely more costly, have more intense competition, and may not actually provide the right talent.

    Identify opportunities to integrate non-traditional techniques

    Internal Talent Mobility (ITM) Program

    Social Media Program

    Employee Referral Program

    Alumni Program

    Campus Recruiting Program

    Other Sourcing Tactics

    1. Professional industry associations
    • Tap into candidates who have the necessary competencies.

    5. Not-for-profit intermediaries

    • Partner with not-for-profits to tap into candidates in training or mentorship programs.
    • Example:
      • Year Up (General)
      • Bankwork$ (Banking)
      • Youth Build (Construction)
      • iFoster (Grocery)

    American Expresscreated a boot camp for software engineers in partnership with Year Up and Gateway Community College to increase entry-level IT hires.

    Results:

    • Annually hire 80-100 interns from Year Up.
    • Improved conversion rates: 72% of Year Up interns versus 60% of traditional interns.
    • Increased retention: 44 (Year Up) versus 18 months (traditional).
    (HBR, 2016)

    2. Special interest groups

    • Use for niche role sourcing.
    • Find highly specialized talent.
    • Drive diversity (Women in Project Management).

    6. Gamification

    • Attract curiosity and reaffirm innovation at your organization.
    • Communicate the EVP.
    3. Customers
    • Access those engaged with the organization.
    • Add the employer brand to existing messaging.

    PwC (Hungary) created Multiploy, a two-day game that allows students to virtually experience working in accounting or consulting at the organization.

    Results:

    • 78% of students said they wanted to work for PwC.
    • 92% indicated they had a more positive view of the firm.
    • Increase in the number of job applicants.
    (Zielinski, 2015)

    4. Exit interviews

    • Ask exiting employees “where should we recruit someone to replace you?”
    • Leverage their knowledge to glean insight into where to find talent.

    Partner with other organizational functions to build skills and leverage existing knowledge

    Use knowledge that already exists in the organization to improve talent sourcing capabilities.

    Marketing

    HR

    Marketing knows how to:

    • Build attention-grabbing content.
    • Use social media platforms effectively.
    • Effectively promote a brand.
    • Use creative methods to connect with people.

    HR knows how to:

    • Organize recruitment activities.
    • Identify the capabilities of various technologies available to support sourcing.
    • Solve issues that may arise along the way

    To successfully partner with other departments in your organization:

    • Acknowledge that they are busy. Like IT, they have multiple competing priorities.
    • Present your needs and prioritize them. Create a list of what you are looking for and then be willing to just pick your top need. Work with the other department to decide what needs can and cannot be met.
    • Present the business case. Emphasize how partnering is mutually beneficial. For example, illustrate to Marketing that promoting a strong brand with candidates will improve the organization’s overall reputation because often, candidates are customers.
    • Be reasonable and patient. You are asking for help, so be moderate in your expectations and flexible in working with your partner.

    Info-Tech Insight

    Encourage your team to seek out, and learn from, employees in different divisions. Training sessions with the teams may not always be possible but one-on-one chats can be just as effective and may be better received.

    5.1 Review the effectiveness of existing sourcing programs

    1. As a group review the description of each program as defined on previous slides. Ensure that everyone understands the definitions.
    2. In your workbook, look for the cell Internal Talent Mobility under the title; you will find five rows with the following
    • This program is formally structured and documented.
    • This program is consistently applied across the organization.
    • Talent is sourced this way on an ad hoc basis.
    • Our organization currently does not source talent this way.
    • There are metrics in place to assess the effectiveness of this program.
  • Ask everyone in the group if they agree with the statement for each column; once everyone has had a chance to answer each of the questions, discuss any discrepancies which exist.
  • After coming to a consensus, record the answers.
  • Repeat this process for the other four sourcing programs (social media, employee referral program, alumni network program, and campus recruiting program).
  • InputOutput
    • Existing knowledge on sourcing approach
    • Low usage sourcing methods identified for development
    MaterialsParticipants
    • Workbook
    • Hiring Managers

    Want to learn more?

    Recruit IT Talent

    • Improve candidate experience to hire top IT talent.

    Recruit and Retain More Women in IT

    • Gender diversity is directly correlated to IT performance.

    Recruit and Retain People of Color in IT

    • Good business, not just good philanthropy.

    Enhance Your Recruitment Strategies

    Interviews are the most often used yet poorly executed hiring tool.

    Create a high-quality interview process to improve candidate assessment

    Everyone believes they’re a great interviewer; self-assess your techniques, and “get real” to get better

    If you…

    • Believe everything the candidate says.
    • Ask mostly hypothetical questions: "What would you do in a situation where…"
    • Ask gimmicky questions: "If you were a vegetable, what vegetable would you be?"
    • Ask only traditional interview questions: "What are your top three strengths?”
    • Submit to a first impression bias.
    • Have not defined what you are looking for before the interview.
    • Ignore your gut feeling in an attempt to be objective.
    • Find yourself loving a candidate because they are just like you.
    • Use too few or too many interviewers in the process.
    • Do not ask questions to determine the motivational fit of the candidate.
    • Talk more than the interviewee.
    • Only plan and prepare for the interview immediately before it starts.

    …then stop. Use this research!

    Most interviewers are not effective, resulting in many poor hiring decisions, which is costly and counter-productive

    Most interviewers are not effective…

    • 82% of organizations don’t believe they hire highly talented people (Trost, 2022).
    • Approximately 76% of managers and HR representatives that McLean & Company interviewed agreed that the majority of interviewers are not very effective.
    • 66% of hiring managers come to regret their interview-based hiring decisions (DDI, 2021).

    …because, although everyone knows interviewing is a priority, most don’t make it one.

    • Interviewing is often considered an extra task in addition to an employee’s day-to-day responsibilities, and these other responsibilities take precedence.
    • It takes time to effectively design, prepare for, and conduct an interview.
    • Employees would rather spend this time on tasks they consider to be an immediate priority.

    Even those interviewers who are good at interviewing, may not be good enough.

    • Even a good interviewer can be fooled by a great interviewee.
    • Some interviewees talk the talk, but don’t walk the walk. They have great interviewing abilities but not the skills required to be successful in the specific position for which they are interviewing.
    • Even if the interviewer is well trained and prepared to conduct a strong interview, they can get caught up with an interviewee that seems very impressive on the surface, and end up making a bad hire.

    Preparing the Perfect Interview

    Step 5: Define decision rights

    Establish decision-making authority and veto power to mitigate post-interview conflicts over who has final say over a candidate’s status.

    Follow these steps to create a positive interview experience for all involved.

    Step 1: Define the ideal candidate profile; determine the attributes of the ideal candidate and their relative importance

    Define the attributes of the ideal candidate…

    Ideal candidate = Ability to do the job + Motivation to do the job + Fit

    Competencies

    • Education
    • Credentials
    • Technical skills
    • Career path
    • Salary expectations
    • Passion
    • Potential
    • Personality
    • Managerial style/preference

    Experiences

    • Years of service
    • Specific projects
    • Industry

    Data for these come from:

    • Interviews
    • Personality tests
    • Gut instinct or intuition

    Data for these come from:

    • Resumes
    • Interviews
    • Exercises and tests
    • References

    Caution: Evaluating for “organizational or cultural fit” can lead to interviewers falling into the trap of the “like me” bias, and excluding diverse candidates.

    …then determine the importance of the attributes.

    Non-negotiable = absolutely required for the job!

    Usually attributes that are hard to train, such as writing skills, or expensive to acquire after hire, such as higher education or specific technical skills.

    An Asset

    Usually attributes that can be trained, such as computer skills. It’s a bonus if the new hire has it.

    Nice-to-have

    Attributes that aren’t necessary for the job but beneficial. These could help in breaking final decision ties.

    Deal Breakers: Also discuss and decide on any deal breakers that would automatically exclude a candidate.

    The job description is not enough; meet with stakeholders to define and come to a consensus on the ideal candidate profile

    Definition of the Ideal Candidate

    • The Hiring Manager has a plan for the new hire and knows the criteria that will best fulfill that mandate.
    • The Executive team may have specific directives for what the ideal candidate should look like, depending on the level and critical nature of the position.
    • Industry standards, which are defined by regulatory bodies, are available for some positions. Use these to identify skills and abilities needed for the job.
    • Competitor information such as job descriptions and job reviews could provide useful data about a similar role in other organizations.
    • Exit interviews can offer insight into the most challenging aspects of the job and identify skills or abilities needed for success.
    • Current employees who hold the same or a similar position can explain the nuances of the day-to-day job and what attributes are most needed on the team.

    “The hardest work is accurately defining what kind of person is going to best perform this job. What are their virtues? If you’ve all that defined, the rest is not so tough.”

    – VP, Financial Services

    Use a scorecard to document the ideal candidate profile and help you select a superstar

    1. Download the Workbook and go to tab 6.1.
    2. Document the desired attributes for each category of assessment: Competencies, Experiences, Fit, and Motivation. You can find an Attribute Library on the next tab.
    3. Rank each attribute by level of priority: Required, Asset, or Nice-to-Have.
    4. Identify deal breakers that would automatically disqualify a candidate from moving forward.
    InputOutput
    • Job description
    • Stakeholder input
    • Ideal candidate persona
    MaterialsParticipants
    • Workbook
    • Hiring Managers

    To identify questions for screening interviews, use the Screening Interview Template

    A screening interview conducted by phone should have a set of common questions to identify qualified candidates for in-person interviews.

    The Screening Interview Template will help you develop a screening interview by providing:

    • Common screening questions that can be modified based on organizational needs and interview length.
    • Establishing an interview team.
    • A questionnaire format so that the same questions are asked of all candidates and responses can be recorded.

    Once completed, this template will help you or HR staff conduct candidate screening interviews with ease and consistency. Always do screening interviews over the phone or via video to save time and money.

    Info-Tech Insight

    Determine the goal of the screening interview – do you want to evaluate technical skills, communication skills, attitude, etc.? – and create questions based on this goal. If evaluating technical skill, have someone with technical competency conduct the interview.

    The image contains screenshots of the Screening Interview Template.

    Step 2: Choose interview types and techniques that best assess the ideal candidate attributes listed on the position scorecard

    There is no best interview type or technique for assessing candidates, but there could be a wrong one depending on the organization and job opening.

    • Understanding common interviewing techniques and types will help inform your own interviewing strategy and interview development.
    • Each interview technique and type has its own strengths and weakness and can be better suited for a particular organizational environment, type of job, or characteristic being assessed.
    The image contains a diagram to demonstrate the similarities and differences of Interview Technique and Interview Type. There is a Venn Diagram, the right circle is labelled: Interview Technique, and the right is: Interview Type. There is a double sided arrow below that has the following text: Unstructure, Semi-Structured, and Structured.

    Unstructured: A traditional method of interviewing that involves no constraints on the questions asked, no requirements for standardization, and a subjective assessment of the candidate. This format is the most prone to bias.

    Semi-Structured: A blend of structured and unstructured, where the interviewer will ask a small list of similar questions to all candidates along with some questions pertaining to the resume.

    Structured: An interview consisting of a standardized set of job-relevant questions and a scoring guide. The goal is to reduce interviewer bias and to help make an objective and valid decision about the best candidate.

    No matter which interview types or techniques you use, aim for it to be as structured as possible to increase its validity

    The validity of the interview increases as the degree of interview structure increases.

    Components of a highly structured interview include:

    1. Interview questions are derived from a job analysis (they are job related).
    2. Interview questions are standardized (all applicants are asked the same questions).
    3. Prompting, follow-up questioning, probing, and/or elaboration on questions are limited. Try to identify all prompts, follow-ups, and probes beforehand and include them in the interview guide so that all candidates get the same level of prompting and probing.
    4. Interview questions focus on behaviors or work samples rather than opinions or self-evaluations.
    5. Interviewer access to ancillary information (e.g. resumes, letters of reference, test scores, transcripts) is controlled. Sometimes limiting access to these documents can limit interviewer biases.
    6. Questions from the candidate are not allowed until after the interview. This allows the interviewer to stay on track and not go off the protocol.
    7. Each answer is rated during the interview using a rating scale tailored to the question (this is preferable to rating dimensions at the end of the interview and certainly preferable to just making an overall rating or ranking at the end).
    8. Rating scales are “anchored” with behavioral examples to illustrate scale points (e.g. examples of a “1,” “3,” or “5” answer).
    9. Total interview score is obtained by summing across scores for each of the questions.

    The more of these components your interview has, the more structured it is, and the more valid it will be.

    Step 3: Prepare interview questions to assess the attributes you are looking for in a candidate

    The purpose of interviewing is to assess, not just listen. Questions are what help you do this.

    Preparing questions in advance allows you to:

    • Match each question to a position requirement (included in your scorecard) to ensure that you assess all required attributes. Everything assessed should be job relevant!
    • Determine each question’s weighting, if applicable.
    • Give each candidate a chance to speak to all their job-relevant attributes.
    • Keep records should an unselected candidate decide to contest the decision.

    If you don’t prepare in advance:

    • You’ll be distracted thinking about what you are going to ask next and not be fully listening.
    • You likely won’t ask the same questions of all candidates, which impacts the ability to compare across candidates and doesn’t provide a fair process for everyone.
    • You likely won’t ask the questions you need to elicit the information needed to make the right decision.
    • You could ask illegal questions (see Acquire the Right Hires with Effective Interviewing for a list of questions not to ask in an interview).

    Use the Interview Question Planning Guide tab in the Candidate Interview Strategy and Planning Guide to prepare your interview questions.

    Use these tips to draft interview questions:

    • Use job analysis output, in particular the critical incident technique, to develop structured interview questions.
    • Search online or in books for example interview questions for the target position to inform interview question development. Just remember that candidates access these too, so be sure to ask for specific examples, include probing questions, and adapt or modify questions to change them.
    • Situational questions: The situation should be described in sufficient detail to allow an applicant to visualize it accurately and be followed by “what would you do?” Scoring anchors should reflect effective, typical, and ineffective behaviors.
    • Behavioral questions: Should assess a behavioral dimension (e.g. meeting deadlines) and apply to a variety of situations that share the underlying dimension (e.g. at work or school). Scoring anchors should be applicable to a variety of situations and reflect effective, typical, and ineffective behavior.

    Conduct an effective screening interview by listening to non-verbal cues and probing

    Follow these steps to conduct an effective screening interview:

    Introduce yourself and ask if now is a good time to talk. (Before calling, prepare your sales pitch on the organization and the position.)

    You want to catch candidates off guard so that they don’t have time to prepare scripted answers; however, you must be courteous to their schedule.

    Provide an overview of the position, then start asking pre-set questions. Take a lot of notes.

    It is important to provide candidates with as much information as possible about the position – they are deciding whether they are interested in the role as much as you are deciding whether they are suitable.

    Listen to how the questions are answered. Ask follow-up questions when appropriate and especially if the candidate seems to be holding something back.

    If there are long pauses or the candidate’s voice changes, there may be something they aren’t telling you that you should know.

    Be alert to inconsistencies between the resume and answers to the questions and address them.

    It’s important to get to the bottom of issues before the in-person interview. If dates, titles, responsibilities, etc. seem to be inconsistent, ask more questions.

    Ask candidates about their salary expectations.

    It’s important to ensure alignment of the salary expectations early on. If the expectations are much higher than the range, and the candidate doesn’t seem to be open to the lower range, there is no point interviewing them. This would be a waste of everyone’s time.

    Answer the applicant’s questions and conclude the interview.

    Wait until after the interview to rate the applicant.

    Don’t allow yourself to judge throughout the interview, or it could skew questions. Rate the applicant once the interview is complete.

    When you have a shortlist of candidates to invite to an in-person interview, use the Candidate Communication Template to guide you through proper phone and email communications.

    Don’t just prepare top-level interview questions; also prepare probing questions to probe to gain depth and clarity

    Use probing to drill down on what candidates say as much as possible and go beyond textbook answers.

    Question (traditional): “What would you identify as your greatest strength?”

    Answer: Ability to work on a team.

    Top-level interview questions set the stage for probing.

    Your interview script should contain the top two levels of questions in the pyramid and a few probes that you will likely need to ask. You can then drill down further depending on the candidate’s answers.

    Follow-Up Question:

    “Can you outline a particular example when you were able to exercise your teamwork skills to reach a team goal?”

    Probing questions start with asking what, when, who, why, and how, and gain insight into a candidate’s thought process, experiences, and successes.

    Probing Level 1:

    Probe around the what, how, who, when, and where. “How did you accomplish that?”

    How to develop probes? By anticipating the kinds of responses that candidates from different backgrounds or with different levels of experience are likely to give as a response to an interview question. Probes should provide a clear understanding of the situation, the behavior, and the outcome so that the response can be accurately scored. Common probes include:

    • What did you do? What was the outcome?
    • When did this take place (and how long did it take)?
    • Who was involved?
    • Were you leading or being led?
    • How did you accomplish what you did?
    • Why did you take those steps?

    Tailor probes to the candidate’s answers to evoke meaningful and insightful responses.

    Probing Level 2:

    Allow for some creativity.

    “What would you do differently if you were to do it again?”

    Conduct effective interviews and assessments

    Mitigate inherent biases of assessors by integrating formal assessments with objective anchors and clear criteria to create a more inclusive process.

    Consider leveraging behavioral interview questions in your interview to reduce bias.

    • In the past, companies were pushing the boundaries of the conventional interview, using unconventional questions to find top talent, e.g. “what color is your personality?” The logic was that the best people are the ones who don’t necessarily show perfectly on a resume, and they were intent on finding the best.
    • However, many companies have stopped using these questions after extensive statistical analysis revealed there was no correlation between candidates’ ability to answer them and their future performance on the job.
    • Asking behavioral interview questions based on the competency needs of the role is the best way to uncover if the candidates will be able to execute on the job.

    Assessments are created by people that have biases. This often means that assessments can be biased, especially with preferences towards a Western perspective. Even if the same assessments are administered, the questions will be interpreted differently by candidates with varying cultural backgrounds and lived experiences. If assessments do not account for this, it ultimately leads to favoring the answers of certain demographic groups, often ones similar to those who developed the assessment.

    Creating an interview question scorecard

    Attribute you are evaluating

    Probing questions prepared

    Area to take notes

    The image contains a screenshot of an Interview question scorecard.

    Exact question you will ask

    Place to record score

    Anchored scale with definitions of a poor, ok and great answer

    Step 4: Assemble an interview team

    HR and the direct reporting supervisor should always be part of the interview. Make a good impression with a good interview team.

    The must-haves:

    • The Future Manager should always be involved in the process. They should be comfortable with the new hire’s competencies and fit.
    • Human Resources should always be involved in the process – they maintain consistency, legality, and standardization. It’s their job to know the rules and follow them. HR may coordinate and maintain policy standards and/or join in assessing the candidate.
    • There should always be more than just one interviewer, even if it is not at the same time. This helps keep the process objective, allows for different opinions, and gives the interviewee exposure to multiple individuals in the company. But, try to limit the number of panel members to four or less.

    “At the end of the day, it’s the supervisor that has to live with the person, so any decision that does not involve the supervisor is a very flawed process.” – VP, Financial Services

    The nice-to-haves:

    • Future colleagues can offer benefits to both the interviewee and the colleague by:
      • Giving the candidate some insight into what their day-to-day job would be.
      • Relaxing the candidate; allowing for a less formal, less intimidating conversation.
      • Introducing potential teammates for a position that is highly collaborative.
      • Offering the interviewer an excellent professional development opportunity – a chance to present their understanding of what they do.
    • Executives should take part in interviewing for executive hiring, individuals that will report to an executive, or for positions that are extremely important. Executive time is scarce and expensive, so only use it when absolutely necessary.

    Record the interview team details in the Candidate Interview Strategy and Planning Guide template.

    Assign interviewers roles inside and outside the actual interview

    Define Interview Process Roles

    Who Should… Contact candidates to schedule interviews or communicate decisions?

    Who Should… Be responsible for candidate welcomes, walk-outs, and hand-offs between interviews?

    Who Should… Define and communicate each stakeholder’s role?

    Who Should… Chair the preparation and debrief meetings and play the role of the referee when trying to reach a consensus?

    Define Interview Roles

    • Set a role for each interviewer so they know what to focus on and where they fit into the process (e.g. Interviewer A will assess fit). Don’t ad hoc the process and allow everyone to interview based on their own ideas.
    • Consider interviewer qualifications and the impact of the new employee on each interviewer, when deciding the roles of each interviewer (i.e. who will interview for competency and who will interview for fit).
      • For example, managers may be most impacted by technical competencies and should be the interviewer to evaluate the candidate for technical competency.

    “Unless you’ve got roles within the panel really detailed and agreed upon, for example, who is going to take the lead on what area of questions, you end up with a situation where nobody is in charge or accountable for the final interview assessment." – VP, Financial Services

    Info-Tech Insight

    Try a Two Lens Assessment: One interviewer assesses the candidate as a project leader while another assesses them as a people leader for a question such as “Give me an example of when you exercised your leadership skills with a junior team member.”

    Step 5: Set decision rights in stone and communicate them in advance to manage stakeholder expectations and limit conflict

    All interviewers must understand their decision-making authority prior to the interview. Misunderstandings can lead to resentment and conflict.

    It is typical and acceptable that you, as the direct reporting manager, should have veto power, as do some executives.

    Veto Power

    Direct Supervisor or Manager

    Decision Makers: Must Have Consensus

    Other Stakeholders

    Direct Supervisor’s Boss

    Direct Supervisor

    Contributes Opinion

    HR Representative

    Peer

    After the preliminary interview, HR should not be involved in making the decision unless they have a solid understanding of the position.

    Peers can make an unfair assessment due to perceived competition with a candidate. Additionally, if a peer doesn’t want a candidate to be hired and the direct supervisor does hire the candidate, the peer may hold resentment against that candidate and set the team up for conflict.

    The decision should rest on those who will interact with the candidate on a daily basis and who manage the team or department that the candidate will be joining.

    The decisions being made can include whether or not to move a candidate onto the next phase of the hiring process or a final hiring decision. Deciding decision rights in advance defines accountability for an effective interview process.

    Create your interview team, assessments, and objective anchor scale

    1. Download the Behavioral Interview Question Library as a reference.
    2. On tab 9 of your workbook, document all the members of the team and their respective roles in the interview process. Fill in the decision-making authority section to ensure every team member is held accountable to their assigned tasks and understands how their input will be used.
    3. For each required attribute in the Ideal Candidate Scorecard, chose one to two questions from the library that can properly evaluate that attribute.
    4. Copy and paste the questions and probing questions into the Interview Guide Template.
    5. Create an objective anchor scale and clearly define what a poor, ok, and great answer to each question is.

    Download the Behavioral Interview Question Library

    Input Output
    • List of possible team members
    • Ideal Candidate Scorecard
    • Finalized hiring panel
    • Finalized interview and assessment process
    Materials Participants
    • IT Behavioral Interview Question Library
    • Workbook
    • Interview Guide Template
    • IT leadership team
    • IT staff members

    Conduct an effective, professional, and organized in-person interview

    Give candidates a warm, genuine greeting. Introduce them to other interviewers present. Offer a drink. Make small talk.

    “There are some real advantages to creating a comfortable climate for the candidate; the obvious respect for the individual, but people really let their guard down.”

    – HR Director, Financial Services

    Give the candidate an overview of the process, length, and what to expect of the interview. Indicate to the candidate that notes will be taken during the interview.

    If shorter than an hour, you probably aren’t probing enough or even asking the right questions. It also looks bad to candidates if the interview is over quickly.

    Start with the first question in the interview guide and make notes directly on the interview guide (written or typed) for each question.

    Take lots of notes! You think you’ll remember what was said, but you won’t. It also adds transparency and helps with documentation.

    Ask the questions in the order presented for interview consistency. Probe and clarify as needed (see next slide).

    Keep control of the interview by curtailing any irrelevant or long-winded responses.

    After all interview questions are complete, ask candidates if there was anything about their qualifications that was missed that they want to highlight.

    Lets you know they understand the job and gives them the feeling they’ve put everything on the table.

    Ask if the candidate has any questions. Respond to the questions asked.

    Answer candidate questions honestly because fit works both ways. Ensure candidates leave with a better sense of the job, expectations, and organizational culture.

    Review the compensation structure for the position and provide a realistic preview of the job and organization.

    Provide each candidate with a fair chance by maintaining a consistent interview process.

    Tell interviewees what happens next in the process, the expected time frame, and how they will be informed of the outcome. Escort them out and thank them for the interview.

    The subsequent slides provide additional detail on these eight steps to conducting an effective interview.

    Avoid these common biases and mistakes

    Common Biases

    Like-me effect: An often-unconscious preference for, and unfairly positive evaluation of, a candidate based on shared interests, personalities, and experiences, etc.

    Status effect: Overrating candidates based on the prestige of previously held positions, titles, or schools attended.

    Recency bias: Placing greater emphasis on interviews held closer to the decision-making date.

    Contrast effect: Rating candidates relative to those who precede or follow them during the interview process, rather than against previously determined data.

    Solution

    Assess candidates by using existing competency-based criteria.

    Common Mistakes

    Negative tone: Starting the interview on a negative or stressful note may derail an otherwise promising candidate.

    Poor interview management: Letting the candidate digress may leave some questions unanswered and reduce the interview value.

    Reliance of first impressions: Basing decisions on first impressions undermines the objectivity of competency-based selection.

    Failure to ask probing questions: Accepting general answers without asking follow-up questions reduces the evidentiary value of the interview.

    Solution

    Follow the structured interview process you designed and practiced.

    Ask the questions in the order presented in the interview guide, and probe and clarify as needed

    Do...

    Don’t…

    Take control of the interview by politely interrupting to clarify points or keep the interviewee on topic.

    Use probing to drill down on responses and ask for clarification. Ask who, what, when, why, and how.

    Be cognizant of confidentiality issues. Ask for a sample of work from a past position.

    Focus on knowledge or information gaps from previous interviews that need to be addressed in the interview.

    Ensure each member of a panel interview speaks in turn and the lead is given due respect to moderate.

    Be mean when probing. Intimidation actually works against you and is stressful for candidates. When you’re friendly, candidates will actually open up more.

    Interrupt or undermine other panel members. Their comments and questions are just as valid as yours are, and treating others unprofessionally gives a bad impression to the candidate.

    Ask illegal questions. Questions about things like religion, disability, and marital and family status are off limits.

    When listening to candidate responses, watch for tone, body language, and red flags

    Do...

    While listening to responses, also watch out for red and yellow flags.

    Listen to how candidates talk about their previous bosses – you want it to be mainly positive. If their discussion of past bosses reflects a strong sense of self-entitlement or a consistent theme of victimization, this could be a theme in their behavior and make them hard to work with.

    Red Flag

    A concern about something that would keep you from hiring the person.

    Yellow Flag

    A concern that needs to be addressed, but wouldn’t keep you from hiring the person.

    Pay attention to body language and tone. They can tell you a lot about candidate motivation and interest.

    Listen to what candidates want to improve. It’s an opportunity to talk about development and advancement opportunities in the organization.

    Not all candidates have red flags, but it is important to keep them in mind to identify potential issues with the candidate before they are hired.

    Don’t…

    Talk too much! You are there to listen. Candidates should do about 80% of the talking so you can adequately evaluate them. Be friendly, but ensure to spend the time allotted assessing, not chatting.

    If you talk too much, you may end up hiring a weak candidate because you didn’t perceive weaknesses or not hire a strong candidate because you didn’t identify strengths.

    What if you think you sense a red or yellow flag?

    Following the interview, immediately discuss the situation with others involved in the recruitment process or those familiar with the position, such as HR, another hiring manager, or a current employee in the role. They can help evaluate if it’s truly a matter of concern.

    Increase hiring success: Give candidates a positive perception of the organization in the interview

    Great candidates want to work at great organizations.

    When the interviewer makes a positive impression on a candidate and provides a positive impression of the organization it carries forward after they are hired.

    In addition, better candidates can be referred over the course of time due to higher quality networking.

    As much as choosing the right candidate is important to you, make sure the right candidate wants to choose you and work for your organization.

    The image contains a screenshot of a graph to demonstrate the percent of successful hires relates strongly to interviewers giving candidates a positive perception of the organization.

    Interview advice seems like common sense, but it’s often not heeded, resulting in poor interviews

    Don’t…

    Believe everything candidates say. Most candidates embellish and exaggerate to find the answers they think you want. Use probing to drill down to specifics and take them off their game.

    Ask gimmicky questions like “what color is your soul?” Responses to these questions won’t give you any information about the job. Candidates don’t like them either!

    Focus too much on the resume. If the candidate is smart, they’ve tailored it to match the job posting, so of course the person sounds perfect for the job. Read it in advance, highlight specific things you want to ask, then ignore it.

    Oversell the job or organization. Obviously you want to give candidates a positive impression, but don’t go overboard because this could lead to unhappy hires who don’t receive what you sold them. Candidates need to evaluate fit just as much as you.

    Get distracted by a candidate’s qualifications and focus only on their ability to do the job. Just because they are qualified does not mean they have the attitude or personality to fit the job or culture.

    Show emotion at any physical handicap. You can’t discriminate based on physical disability, so protect the organization by not drawing attention to it. Even if you don’t say anything, your facial expression may.

    Bring a bad day or excess baggage into the interview, or be abrupt, rushed, or uninterested in the interview. This is rude behavior and will leave a negative impression with candidates, which could impact your chances of hiring them.

    Submit to first impression bias because you’ll spend the rest of the interview trying to validate your first impression, wasting your time and the candidate’s. Remain as objective as possible and stick to the interview guide to stay focused on the task at hand.

    “To the candidate, if you are meeting person #3 and you’re hearing questions that person #1 and #2 asked, the company doesn’t look too hot or organized.” – President, Recruiting Firm

    Practice behavioral interviews

    1. In groups of at least three:
    • Assign one person to act as the manager conducting the interview, a second person to act as the candidate, and a third to observe.
    • The observer will provide feedback to the manager at the end of the role play based on the information you just learned.
    • Observers – please give feedback on the probing questions and body language.
  • Managers, select an interview question from the list your group put together during the previous exercise. Take a few minutes to think about potential probing questions you could follow up with to dig for more information.
  • Candidates, try to act like a real candidate. Please don’t make it super easy on the managers – but don’t make it impossible either!
  • Once the question has been asked and answered:
    • How did it go?
    • Were you able to get the candidate to speak in specifics rather than generalities? What tips do you have for others?
    • What didn’t go so well? Any surprises?
    • What would you do differently next time?
    • If this was a real hiring situation, would the information you got from just that one question help you make a hiring decision for the role?
  • Now switch roles and select a new interview question to use for this round. Repeat until everyone has had a chance to practice.
  • Input Output
    • Interview questions and scorecard
    • Practice interviews
    Materials Participants
    • IT Behavioral Interview Question Library
    • Workbook
    • Hiring Manager
    • Interview Panel Members

    Download the Behavioral Interview Question Library

    Record best practices, effective questions, and candidate insights for future use and current strategy

    Results and insights gained from evaluations need to be recorded and assessed to gain value from them going forward.

    • To optimize evaluation, all feedback should be forwarded to a central point so that the information can be shared with all stakeholders. HR can serve in this role.
    • Peer evaluations should be shared shortly after the interview. Immediate feedback that represents all the positive and negative responses is instructional for interviewers to consider right away.
    • HR can take a proactive approach to sharing information and analyzing and improving the interview process in order to collaborate with hiring departments for better talent management.
    • Collecting information about effective and ineffective interview questions will guide future interview revision and development efforts.

    Evaluations Can Inform Strategic Planning and Professional Development

    Strategic Planning

    • Survey data can be used to inform strategic planning initiatives in recruiting.
    • Use the information to build a case to the executive team for training, public relations initiatives, or better candidate management systems.

    Professional Development

    • Survey data from all evaluations should be used to inform future professional development initiatives.
    • Interview areas where all team members show weaknesses should be training priorities.
    • Individual weaknesses should be integrated into each professional development plan.

    Want to learn more?

    Recruit IT Talent

    • Improve candidate experience to hire top IT talent.

    Recruit and Retain More Women in IT

    • Gender diversity is directly correlated to IT performance.

    Recruit and Retain People of Color in IT

    • Good business, not just good philanthropy.

    Develop a Comprehensive Onboarding Plan

    Drive employee engagement and retention with a robust program that acclimates, guides, and develops new hires.

    Onboarding should pick up where candidate experience leaves off

    Do not confuse onboarding with orientation

    Onboarding ≠ Orientation

    Onboarding is more than just orientation. Orientation is typically a few days of completing paperwork, reading manuals, and learning about the company’s history, strategic goals, and culture. By contrast, onboarding is three to twelve months dedicated to welcoming, acclimating, guiding, and developing new employees – with the ideal duration reflecting the time to productivity for the role.

    A traditional orientation approach provides insufficient focus on the organizational identification, socialization, and job clarity that a new hire requires. This is a missed opportunity to build engagement, drive productivity, and increase organizational commitment. This can result in early disengagement and premature departure.

    Effective onboarding positively impacts the organization and bottom line

    Over the long term, effective onboarding has a positive impact on revenue and decreases costs.

    The benefits of onboarding:

    • Save money and frustration
      • Shorten processing time, reduce administrative costs, and improve compliance.
    • Boost revenue
      • Help new employees become productive faster – also reduce the strain on existing employees who would normally be overseeing them or covering a performance shortfall.
    • Drive engagement and reduce turnover
      • Quickly acclimate new hires to your organization’s environment, culture, and values.
    • Reinforce culture and employer brand
      • Ensure that new hires feel a connection to the organization’s culture.

    Onboarding drives new hire engagement from day one

    The image contains a graph to demonstrate the increase in overall engagement in relation to onboarding.

    When building an onboarding program, retain the core aims: acclimate, guide, and develop

    The image contains a picture of a circle with a smaller circle inside it, and a smaller circle inside that one. The smallest circle is labelled Acclimate, the medium sized circle is labelled Guide, and the biggest circle is labelled Develop.

    Help new hires feel connected to the organization by clearly articulating the mission, vision, values, and what the company does. Help them understand the business model, the industry, and who their competitors are. Help them feel connected to their new team members by providing opportunities for socialization and a support network.

    Help put new hires on the path to high performance by clearly outlining their role in the organization and how their performance will be evaluated.

    Help new hires receive the experience and training they require to become high performers by helping them build needed competencies.

    We recommend a three-to-twelve-month onboarding program, with the performance management aspect of onboarding extending out to meet the standard organizational performance management cycle.

    Info-Tech Insight

    The length of the onboarding program should align with the average time to productivity for the role(s). Consider the complexity of the role, the industry, and the level of the new hire when determining program length.

    For example, call center workers who are selling a straight-forward product may only require a three-month onboarding, while senior leaders may require a year-long program.

    Watch for signs that you aren’t effectively acclimating, guiding, and developing new hires

    Our primary and secondary research identified the following as the most commonly stated reasons why employees leave organizations prematurely. These issues will be addressed throughout the next section.

    Acclimate

    Guide

    Develop

    • Onboarding experience is misaligned from the employer’s brand.
    • Socialization and/or integration into the existing culture is left to the employee.
    • Key role expectations or role usefulness is not clearly communicated.
    • Company strategy is unclear.
    • Opportunities for advancement are unclear.
    • Coaching, counseling, and/or support from co-workers and/or management is lacking.
    • The organization fails to demonstrate that it cares about the new employee’s needs.

    “Onboarding is often seen as an entry-level HR function. It needs to rise in importance because it’s the first impression of the organization and can be much more powerful than we sometimes give it credit for. It should be a culture building and branding program.” – Doris Sims, SPHR, The Succession Consultant, and Author, Creative Onboarding Programs

    Use the onboarding tabs in the workbook to evaluate and redesign the onboarding program

    1. On tab 10, brainstorm challenges that face the organization's current onboarding program. Identify if they fall into the "acclimate," "guide," or "develop" category. Next, record the potential impact of this challenge on the overall effectiveness of the onboarding program.
    2. On tab 11, record each existing onboarding activity. Then, identify if that activity will be kept or if it should be retired. Next, document if the activity fell into the "acclimate," "guide," or "develop" category.
    3. On tab 12, document gaps that currently exist in the onboarding program. Modify the timeline along the side of the tab to ensure it reflects the timeline you have identified.
    4. On tab 13, document the activities that will occur in the new onboarding program. This should be a combination of current activities that you want to retain and new activities that will be added to address the gaps noted on tab 12. For each activity, identify if it will fall in the acclimate, guide, or develop section. Add any additional notes. Before moving on, make sure that there are no categories that have no activities (e.g. no guide activities).
    Input Output
    • Existing onboarding activities
    • Determine new onboarding activities
    • Map out onboarding responsibilities
    Materials Participants
    • Workbook
    • Hiring Managers
    • HR

    Review the administrative aspects of onboarding and determine how to address the challenges

    The image contains tabs, three main large tabs are labelled: Acclimate, Guide, and Develop. There are smaller tabs in between that are in relation to the three main ones.

    Sample challenges

    Potential solutions

    Some paperwork cannot be completed digitally (e.g. I-9 form in the US).

    Where possible, complete forms with digital signatures (e.g. DocuSign). Where not possible, begin the process earlier and mail required forms to employees to sign and return, or scan and email for the employee to print and return.

    Required compliance training material is not available virtually.

    Seek online training options where possible. Determine the most-critical training needs and prioritize the replication of materials in audio/video format (e.g. recorded lecture) and distribute virtually.

    Employees may not have access to their equipment immediately due to shipping or supply issues.

    Delay employee start dates until you can set them up with the proper equipment and access needed to do their job.

    New hires can’t get answers to their questions about benefits information and setup.

    Schedule a meeting with an HR representative or benefits vendor to explain how benefits will work and how to navigate employee self-service or other tools and resources related to their benefits.

    Info-Tech Insight

    One of the biggest challenges for remote new hires is the inability to casually ask questions or have conversations without feeling like they’re interrupting. Until they have a chance to get settled, providing formal opportunities for questions can help address this.

    Review how company information is shared during onboarding and how to address the challenges

    The image contains tabs, three main large tabs are labelled: Acclimate, Guide, and Develop. There are smaller tabs in between that are in relation to the three main ones.

    Sample challenges

    Potential solutions

    Key company information such as organizational history, charts, or the vision, mission, and values cannot be clearly learned by employees on their own.

    Have the new hire’s manager call to walk through the important company information to provide a personal touch and allow the new hire to ask questions and get to know their new manager.

    Keeping new hires up to date on crisis communications is important, but too much information may overwhelm them or cause unnecessary stress.

    Sharing the future of the organization is a critical part of the company information stage of onboarding and the ever-changing nature of the COVID-19 crisis is informing many organizations’ future right now. Be honest but avoid over-sharing plans that may change.

    New hires can’t get answers to their questions about benefits information and setup.

    Schedule a meeting with an HR representative or benefits vendor to explain how benefits will work and how to navigate employee self-service or other tools and resources related to their benefits.

    Review the socialization aspects of onboarding and determine how to address the challenges

    The image contains tabs, three main large tabs are labelled: Acclimate, Guide, and Develop. There are smaller tabs in between that are in relation to the three main ones.

    Sample challenges

    Potential solutions

    Team introductions via a team lunch or welcome event are typically done in person.

    Provide managers with a calendar of typical socialization events in the first few weeks of onboarding and provide instructions and ideas for how to schedule replacement events over videoconferencing.

    New hires may not have a point of contact for informal questions or needs if their peers aren’t around them to help.

    If it doesn’t already exist, create a virtual buddy program and provide instructions for managers to select a buddy from the new hire’s team. Explain that their role is to field informal questions about the company, team, and anything else and that they should book weekly meetings with the new hire to stay in touch.

    New hires will not have an opportunity to learn or become a part of the informal decision-making networks at the organization.

    Hiring managers should consider key network connections that new hires will need by going through their own internal network and asking other team members for recommendations.

    New hires will not be able to casually meet people around the office.

    Provide the employee with a list of key contacts for them to reach out to and book informal virtual coffee chats to introduce themselves.

    Adapt the Guide phase of onboarding to a virtual environment

    The image contains tabs, three main large tabs are labelled: Acclimate, Guide, and Develop. There are smaller tabs in between that are in relation to the three main ones.

    Sample challenges

    Potential solutions

    Performance management (PM) processes have been paused given the current crisis.

    Communicate to managers that new hires still need to be onboarded to the organization’s performance management process and that goals and feedback need to be introduced and the review process outlined even if it’s not currently happening.

    Goals and expectations differ or have been reprioritized during the crisis.

    Ask managers to explain the current situation at the organization and any temporary changes to goals and expectations as a result of new hires.

    Remote workers often require more-frequent feedback than is mandated in current PM processes.

    Revamp PM processes to include daily or bi-weekly touchpoints for managers to provide feedback and coaching for new hires for at least their first six months.

    Managers will not be able to monitor new hire work as effectively as usual.

    Ensure there is a formal approach for how employees will keep their managers updated on what they're working on and how it's going, for example, daily scrums or task-tracking software.

    For more information on adapting performance management to a virtual environment, see Info-Tech’s Performance Management for Emergency Work-From-Home research.

    Take an inventory of training and development in the onboarding process and select critical activities

    The image contains tabs, three main large tabs are labelled: Acclimate, Guide, and Develop. There are smaller tabs in between that are in relation to the three main ones.

    Categorize the different types of formal and informal training in the onboarding process into the following three categories. For departmental and individual training, speak to managers to understand what is required on a department and role basis:

    Organizational

    Departmental

    Individual

    For example:

    • Employee self-service overview
    • Health and safety/compliance training
    • Core competencies

    For example:

    • Software training (e.g. Salesforce)
    • Job shadowing to learn how to work equipment or to learn processes

    For example:

    • Mentoring
    • External courses
    • Support to work toward a certification

    In a crisis, not every training can be translated to a virtual environment in the short term. It’s also important to focus on critical learning activities versus the non-critical. Prioritize the training activities by examining the learning outcomes of each and asking:

    • What organizational training does every employee need to be a productive member of the organization?
    • What departmental or individual training do new hires need to be successful in their role?

    Lower priority or non-critical activities can be used to fill gaps in onboarding schedules or as extra activities to be completed if the new hire finds themselves with unexpected downtime to fill.

    Determine how onboarding training will be delivered virtually

    The image contains tabs, three main large tabs are labelled: Acclimate, Guide, and Develop. There are smaller tabs in between that are in relation to the three main ones.

    Who will facilitate virtual training sessions?

    • For large onboarding cohorts, consider live delivery via web conferencing where possible. This will create a more engaging training program and will allow new hires to interact with and ask questions of the presenter.
    • For individual new hires or small cohorts, have senior leaders or key personnel from across the organization record different trainings that are relevant for their role.
      • For example, training sessions about organizational culture can be delivered by the CEO or other senior leader, while sales training could be delivered by a sales executive.

      If there is a lack of resources, expertise, or time, outsource digital training to a content provider or through your LMS.

    What existing or free tools can be leveraged to immediately support digital training?

    • Laptops and PowerPoint to record training sessions that are typically delivered in-person
    • YouTube/Vimeo to host recorded lecture-format training
    • Company intranet to host links and files needed to complete training
    • Web conferencing software to host live training/orientation sessions (e.g. Webex)
    • LMS to host and track completion of learning content

    Want to learn more?

    Recruit IT Talent

    • Improve candidate experience to hire top IT talent.

    Recruit and Retain More Women in IT

    • Gender diversity is directly correlated to IT performance.

    Recruit and Retain People of Color in IT

    • Good business, not just good philanthropy.

    Adapt Your Onboarding Process to a Virtual Environment

    • Develop short-term solutions with a long-term outlook to quickly bring in new talent.

    Bibliography

    2021 Recruiter Nation Report. Survey Analysis, Jobvite, 2021. Web.

    “5 Global Stats Shaping Recruiting Trends.” The Undercover Recruiter, 2022. Web.

    Barr, Tavis, Raicho Bojilov, and Lalith Munasinghe. "Referrals and Search Efficiency: Who Learns What and When?" The University of Chicago Press, Journal of Labor Economics, vol. 37, no. 4, Oct. 2019. Web.

    “How to grow your team better, faster with an employee referral program.” Betterup, 10 Jan. 2022. Web.

    “Employee Value Proposition: How 25 Companies Define Their EVP.” Built In, 2021. Web.

    Global Leadership Forecast 2021. Survey Report, DDI World, 2021. Web.

    “Connecting Unemployed Youth with Organizations That Need Talent.” Harvard Business Review, 3 November 2016. Web.

    Ku, Daniel. “Social Recruiting: Everything You Need To Know for 2022.” PostBeyond, 26 November 2021. Web.

    Ladders Staff. “Shedding light on the job search.” Ladders, 20 May 2013. Web.

    Merin. “Campus Recruitment – Meaning, Benefits & Challenges.” HR Shelf, 1 February 2022. Web.

    Mobile Recruiting. Smart Recruiters, 2020. Accessed March 2022.

    Roddy, Seamus. “5 Employee Referral Program Strategies to Hire Top Talent.” Clutch, 22 April 2020. Web.

    Sinclair, James. “What The F*dge: That's Your Stranger Recruiting Budget?” LinkedIn, 11 November 2019. Web.

    “Ten Employer Examples of EVPs.” Workology, 2022. Web

    “The Higher Cost of a Bad Hire.” Robert Half, 15 March 2021. Accessed March 2022.

    Trost, Katy. “Hiring with a 90% Success Rate.” Katy Trost, Medium, 8 August 2022. Web.

    “Using Social Media for Talent Acquisition.” SHRM, 20 Sept. 2017. Web.

    Fix Your IT Culture

    • Buy Link or Shortcode: {j2store}518|cart{/j2store}
    • member rating overall impact: 10.0/10 Overall Impact
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    • Parent Category Name: Lead
    • Parent Category Link: /lead
    • Go beyond value statements to create a culture that enables the departmental strategy.
    • There is confusion about how to translate culture from an abstract concept to something that is measurable, actionable, and process driven.
    • Organizations lack clarity about who is accountable and responsible for culture, with groups often pointing fingers at each other.

    Our Advice

    Critical Insight

    • When it comes to culture, the lived experience can be different from stated values. Culture is the pattern of behaviors and the way work is done rather than simply perks, working environment, and policy.
    • Executives’ active participation in culture change is paramount. If executives aren’t willing to change the way they behave, attempts to shift the culture will fail.
    • Elevate culture to a business imperative. Foster a culture that is linked to strategy rather than trying to replicate the hot culture of the moment.
    • Target values that will have the greatest impact. Select a few focus values as a guide and align all behaviors and work practices to those values.

    Impact and Result

    • Executives need to clarify how the culture they want will help achieve their strategy and choose the focus values that will have the maximum impact.
    • Measure the current state of culture and facilitate the process of leveraging existing elements while shifting undesirable ones.

    Fix Your IT Culture Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should improve your culture to enable your strategy, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Assessment: Determine current culture and identify focus values

    Complete a cultural assessment and select focus values to form core culture efforts.

    • Culture Documentation Template
    • IT Departmental Values Survey
    • IT Culture Diagnostic
    • Cultural Assessment Report Template

    2. Tools: Give IT executives the tools to drive change

    Enable executives to gather feedback on behavioral perceptions and support behavioral change.

    • Executive Reflection Template

    3. Behavioral Alignment: Align IT behaviors to the desired culture

    Review all areas of the department to understand where the links to culture exist and create a communication plan.

    • Standard Internal Communications Plan
    • IT Competency Library
    • Leadership Competency Library

    4. Sustainment: Disseminate and manage culture within the department

    Customize a process to infuse behaviors aligned with focus values in work practices and complete the first wave of meetings.

    • Culture Facilitation Guide for Leaders
    [infographic]

    Build a Data Architecture Roadmap

    • Buy Link or Shortcode: {j2store}124|cart{/j2store}
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    • Parent Category Name: Data Management
    • Parent Category Link: /data-management
    • Data architecture involves many moving pieces requiring coordination to provide greatest value from data.
    • Data architects are at the center of this turmoil and must be able to translate high-level business requirements into specific instructions for data workers using complex data models.
    • Data architects must account for the constantly growing data and application complexity, more demanding needs from the business, an ever-increasing number of data sources, and a growing need to integrate components to ensure that performance isn’t compromised.

    Our Advice

    Critical Insight

    • Data architecture needs to evolve with the changing business landscape. There are four common business drivers that put most pressure on archaic architectures. As a result, the organization’s architecture must be flexible and responsive to changing business needs.
    • Data architecture is not just about models. Viewing data architecture as just technical data modeling can lead to structurally unsound data that does not serve the business.
    • Data is used differently across the layers of an organization’s data architecture, and the capabilities needed to optimize use of data change with it. Architecting and managing data from source to warehousing to presentation requires different tactics for optimal use.

    Impact and Result

    • Have a framework in place to identify the appropriate solution for the challenge at hand. Our three-phase practical approach will help you build a custom and modernized data architecture.
      • Identify and prioritize the business drivers in which data architecture changes would create the largest overall benefit, and determine the corresponding data architecture tiers that need to be addressed.
      • Discover the best-practice trends, measure your current state, and define the targets for your data architecture tactics.
      • Build a cohesive and personalized roadmap for restructuring your data architecture. Manage your decisions and resulting changes.

    Build a Data Architecture Roadmap Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why your organization should optimize its data architecture as it evolves with the drivers of the business to get the most from its data.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Prioritize your data architecture with business-driven tactics

    Identify the business drivers that necessitate data architecture improvements, then create a tactical plan for optimization.

    • Build a Business-Aligned Data Architecture Optimization Strategy – Phase 1: Prioritize Your Data Architecture With Business-Driven Tactics
    • Data Architecture Driver Pattern Identification Tool
    • Data Architecture Optimization Template

    2. Personalize your tactics to optimize your data architecture

    Analyze how you stack up to Info-Tech’s data architecture capability model to uncover your tactical plan, and discover groundbreaking data architecture trends and how you can fit them into your action plan.

    • Build a Business-Aligned Data Architecture Optimization Strategy – Phase 2: Personalize Your Tactics to Optimize Your Data Architecture
    • Data Architecture Tactical Roadmap Tool
    • Data Architecture Trends Presentation

    3. Create your tactical data architecture roadmap

    Optimize your data architecture by following tactical initiatives and managing the resulting change brought on by those optimization activities.

    • Build a Business-Aligned Data Architecture Optimization Strategy – Phase 3: Create Your Tactical Data Architecture Roadmap
    • Data Architecture Decision Template
    [infographic]

    Workshop: Build a Data Architecture Roadmap

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Identify the Drivers of the Business for Optimizing Data Architecture

    The Purpose

    Explain approach and value proposition.

    Review the common business drivers and how the organization is driving a need to optimize data architecture.

    Understand Info-Tech’s five-tier data architecture model.

    Determine the pattern of tactics that apply to the organization for optimization.

    Key Benefits Achieved

    Understanding of the current data architecture landscape.

    Priorities for tactical initiatives in the data architecture practice are identified.

    Target state for the data quality practice is defined.

    Activities

    1.1 Explain approach and value proposition.

    1.2 Review the common business drivers and how the organization is driving a need to optimize data architecture.

    1.3 Understand Info-Tech’s five-tier data architecture model.

    1.4 Determine the pattern of tactics that apply to the organization for optimization.

    Outputs

    Five-tier logical data architecture model

    Data architecture tactic plan

    2 Determine Your Tactics For Optimizing Data Architecture

    The Purpose

    Define improvement initiatives.

    Define a data architecture improvement strategy and roadmap.

    Key Benefits Achieved

    Gaps, inefficiencies, and opportunities in the data architecture practice are identified.

    Activities

    2.1 Create business unit prioritization roadmap.

    2.2 Develop subject area project scope.

    2.3 Subject area 1: data lineage analysis, root cause analysis, impact assessment, business analysis

    Outputs

    Business unit prioritization roadmap

    Subject area scope

    Data lineage diagram

    3 Create a Strategy for Data Quality Project 2

    The Purpose

    Define improvement initiatives.

    Define a data quality improvement strategy and roadmap.

    Key Benefits Achieved

    Improvement initiatives are defined.

    Improvement initiatives are evaluated and prioritized to develop an improvement strategy.

    A roadmap is defined to depict when and how to tackle the improvement initiatives.

    Activities

    3.1 Create business unit prioritization roadmap.

    3.2 Develop subject area project scope.

    3.3 Subject area 1: data lineage analysis, root cause analysis, impact assessment, business analysis.

    Outputs

    Business unit prioritization roadmap

    Subject area scope

    Data lineage diagram

    Further reading

    Build a Data Architecture Roadmap

    Optimizing data architecture requires a plan, not just a data model.

    ANALYST PERSPECTIVE

    Integral to an insight-driven enterprise is a modern and business-driven data environment.

    “As business and data landscapes change, an organization’s data architecture needs to be able to keep pace with these changes. It needs to be responsive so as to not only ensure the organization continues to operate efficiently but that it supports the overall strategic direction of the organization.

    In the dynamic marketplace of today, organizations are constantly juggling disruptive forces and are finding the need to be more proactive rather than reactive. As such, organizations are finding their data to be a source of competitive advantage where the data architecture has to be able to not only support the increasing amount, sources, and rate at which organizations are capturing and collecting data but also be able to meet and deliver on changing business needs.

    Data architecture optimization should, therefore, aid in breaking down data silos and creating a more shared and all-encompassing data environment for better empowering the business.” (Crystal Singh, Director, Research, Data and Information Practice, Info-Tech Research Group)

    Our understanding of the problem

    This Research Is Designed For:
    • Data architects or their equivalent, looking to optimize and improve the efficiency of the capture, movement and storage of data for a variety of business drivers.
    • Enterprise architects looking to improve the backbone of the holistic approach of their organization’s structure.
    This Research Will Help You:
    • Identify the business drivers that are impacted and improved by best-practice data architecture.
    • Optimize your data architecture using tactical practices to address the pressing issues of the business to drive modernization.
    • Align the organization’s data architecture with the grander enterprise architecture.
    This Research Will Also Assist:
    • CIOs concerned with costs, benefits, and the overall structure of their organizations data flow.
    • Database administrators tasked with overseeing crucial elements of the data architecture.
    This Research Will Help Them:
    • Get a handle on the current situation of data within the organization.
    • Understand how data architecture affects the operations of the data sources within the enterprise.

    Executive summary

    Situation

    • The data architecture of a modern organization involves many moving pieces requiring coordination to provide greatest value from data.
    • Data architects are at the center of this turmoil and must be able to translate high-level business requirements into specific instructions for data workers using complex data models.

    Complication

    • Data architects must account for the constantly growing data and application complexity, and more demanding needs from the business.
    • There is an ever-increasing number of data sources and a growing need to integrate components to ensure that performance isn’t compromised.
    • There isn’t always a clearly defined data architect role, yet the responsibilities must be filled to get maximum value from data.

    Resolution

    • To deal with these challenges, a data architect must have a framework in place to identify the appropriate solution for the challenge at hand.
      • Identify and prioritize the business drivers in which data architecture changes would create the largest overall benefit, and determine the corresponding data architecture tiers that need to be addressed to customize your solution.
      • Discover the best practice trends, measure your current state, and define the targets for your data architecture tactics.
      • Build a cohesive and personalized roadmap for restructuring your data architecture. Manage your decisions and resulting changes.

    Info-Tech Insight

    1. Data architecture is not just about models. Viewing data architecture as just technical data modeling can lead to a data environment that does not aptly serve or support the business. Identify the priorities of your business and adapt your data architecture to those needs.
    2. Changes to data architecture are typically driven by four common business driver patterns. Use these as a shortcut to understand how to evolve your data architecture.
    3. Data is used differently across the layers of an organization’s data architecture; therefore, the capabilities needed to optimize the use of data change with it. Architecting and managing data from source to warehousing to presentation requires different tactics for optimal use.

    Your data is the foundation of your organization’s knowledge and ability to make decisions

    Data should be at the foundation of your organization’s evolution.

    The transformational insights that executives are constantly seeking to leverage can be uncovered with a data practice that makes high quality, trustworthy information readily available to the business users who need it.

    50% Organizations that embrace data are 50% more likely to launch products and services ahead of their competitors. (Nesta, 2016)

    Whether hoping to gain a better understanding of your business or trying to become an innovator in your industry, any organization can get value from its data regardless of where you are in your journey to becoming a data-driven enterprise:

    Business Monitoring
    • Data reporting
    • Uncover inefficiencies
    • Monitor progress
    • Track inventory levels
    Business Insights
    • Data analytics
    • Expose patterns
    • Predict future trends
    Business Optimization
    • Data-based apps
    • Build apps to automate actions based on insights
    Business Transformation
    • Monetary value of data
    • Create new revenue streams
    (Journey to Data Driven Enterprise, 2015)

    As organizations seek to become more data driven, it is imperative to better manage data for its effective use

    Here comes the zettabyte era.

    A zettabyte is a billion terabytes. Organizations today need to measure their data size in zettabytes, a challenge that is only compounded by the speed at which the data is expected to move.

    Arriving at the understanding that data can be the driving force of your organization is just the first step. The reality is that the true hurdles to overcome are in facing the challenges of today’s data landscape.

    Challenges of The Modern Data Landscape
    Data at rest Data movement
    Greater amounts Different types Uncertain quality Faster rates Higher complexity

    “The data environment is very chaotic nowadays. Legacy applications, data sprawl – organizations are grappling with what their data landscape looks like. Where are our data assets that we need to use?” (Andrew Johnston, Independent Consultant)

    Solution

    Well-defined and structured data management practices are the best way to mitigate the limitations that derive from these challenges and leverage the most possible value from your data.

    Refer to Info-Tech’s capstone Create a Plan For Establishing a Business-Aligned Data Management Practice blueprint to understand data quality in the context of data disciplines and methods for improving your data management capabilities.

    Data architecture is an integral aspect of data management

    Data Architecture

    The set of rules, policies, standards, and models that govern and define the type of data collected and how it is used, stored, managed, and integrated within the organization and its database systems.

    In general, the primary objective of data architecture is the standardization of data for the benefit of the organization.

    54% of leading “analytics-driven” enterprises site data architecture as a required skill for data analytics initiatives. (Maynard 2015)

    MYTH

    Data architecture is purely a model of the technical requirements of your data systems.

    REALITY

    Data architecture is largely dependent on a human element. It can be viewed as “the bridge between defining strategy and its implementation”. (Erwin 2016)

    Functions

    A strong data architecture should:

    • Define, visualize, and communicate data strategy to various stakeholders.
    • Craft a data delivery environment.
    • Ensure high data quality.
    • Provide a roadmap for continuous improvement.

    Business value

    A strong data architecture will help you:

    • Align data processes with business strategy and the overall holistic enterprise architecture.
    • Enable efficient flow of data with a stronger focus on quality and accessibility.
    • Reduce the total cost of data ownership.

    Data architects must maintain a comprehensive view of the organization’s rapidly proliferating data

    The data architect:
    • Acts as a “translator” between the business and data workers to communicate data and technology requirements.
    • Facilitates the creation of the data strategy.
    • Manages the enterprise data model.
    • Has a greater knowledge of operational and analytical data use cases.
    • Recommends data management policies and standards, and maintains data management artifacts.
    • Reviews project solution architectures and identifies cross impacts across the data lifecycle.
    • Is a hands-on expert in data management and warehousing technologies.
    • Is not necessarily it’s own designated position, but a role that can be completed by a variety of IT professionals.

    Data architects bridge the gap between strategic and technical requirements:

    Visualization centering the 'Data Architect' as the bridge between 'Data Workers', 'Business', and 'Data & Applications'.

    “Fundamentally, the role of a data architect is to understand the data in an organization at a reasonable level of abstraction.” (Andrew Johnston, Independent Consultant)

    Many are experiencing the pains of poor data architecture, but leading organizations are proactively tackling these issues

    Outdated and archaic systems and processes limit the ability to access data in a timely and efficient manner, ultimately diminishing the value your data should bring.

    59%

    of firms believe their legacy storage systems require too much processing to meet today’s business needs. (Attivio, Survey Big Data decision Makers, 2016)

    48%

    of companies experience pains from being reliant on “manual methods and trial and error when preparing data.” (Attivio, Survey Big Data decision Makers, 2016)

    44%
    +
    22%

    44% of firms said preparing data was their top hurdle for analytics, with 22% citing problems in accessing data. (Data Virtualization blog, Data Movement Killed the BI Star, 2016)

    Intuitive organizations who have recognized these shortcomings have already begun the transition to modernized and optimized systems and processes.

    28%

    of survey respondents say they plan to replace “data management and architecture because it cannot handle the requirements of big data.” (Informatica, Digital Transformation: Is Your Data Management Ready, 2016)

    50%

    Of enterprises plan to replace their data warehouse systems and analytical tools in the next few years. (TDWI, End of the Data Warehouse as we know it, 2017)

    Leading organizations are attacking data architecture problems … you will be left behind if you do not start now!

    Once on your path to redesigning your data architecture, neglecting the strategic elements may leave you ineffective

    Focusing on only data models without the required data architecture guidance can cause harmful symptoms in your IT department, which will lead to organization-wide problems.

    IT Symptoms Due to Ineffective Data Architecture

    Poor Data Quality

    • Inconsistent, duplicate, missing, incomplete, incorrect, unstandardized, out of date, and mistake-riddled data can plague your systems.

    Poor Accessibility

    • Delays in accessing data.
    • Limits on who can access data.
    • Limited access to data remotely.

    Strategic Disconnect

    • Disconnect between owner and consumer of data.
    • Solutions address narrow scope problems.
    • System barriers between departments.
    Leads to Poor Organizational Conditions

    Inaccurate Insights

    • Inconsistent and/or erroneous operational and management reports.
    • Ineffective cross-departmental use of analytics.

    Ineffective Decision Making

    • Slow flow of information to executive decision makers.
    • Inconsistent interpretation of data or reports.

    Inefficient Operations

    • Limits to automated functionality.
    • Increased divisions within organization.
    • Regulatory compliance violations.
    You need a solution that will prevent the pains.

    Follow Info-Tech’s methodology to optimize data architecture to meet the business needs

    The following is a summary of Info-Tech’s methodology:

    1

    1. Prioritize your core business objectives and identify your business driver.
    2. Learn how business drivers apply to specific tiers of Info-Tech’s five-tier data architecture model.
    3. Determine the appropriate tactical pattern that addresses your most important requirements.
    Visualization of the process described on the left: Business drivers applying to Info-Tech's five-tier data architecture, then determining tactical patterns, and eventually setting targets of your desired optimized state.

    2

    1. Select the areas of the five-tier architecture to focus on.
    2. Measure current state.
    3. Set the targets of your desired optimized state.

    3

    1. Roadmap your tactics.
    2. Manage and communicate change.
    A roadmap leading to communication.

    Info-Tech will get you to your optimized state faster by focusing on the important business issues

    First Things First

    1. Info-Tech’s methodology helps you to prioritize and establish the core strategic objectives behind your goal of modernizing data architecture. This will narrow your focus to the appropriate areas of your current data systems and processes that require the most attention.

    Info-Tech has identified these four common drivers that lead to the need to optimize your data architecture.

    • Becoming More Data Driven
    • Regulations and Compliance
    • Mergers and Acquisitions
    • New Functionality or Business Rule

    These different core objectives underline the motivation to optimize data architecture, and will determine your overall approach.

    Use the five-tier architecture to provide a consumable view of your data architecture

    Every organization’s data system requires a unique design and an assortment of applications and storage units to fit their business needs. Therefore, it is difficult to paint a picture of an ideal model that has universal applications. However, when data architecture is broken down in terms of layers or tiers, there exists a general structure that is seen in all data systems.

    Info-Tech's Five Tier Data Architecture. The five tiers being 'Sources' which includes 'Apps', 'Excel and other documents', and 'Access database(s)'; 'Integration and Translation' the 'Movement and transformation of data'; 'Warehousing' which includes 'Data Lakes & Warehouse(s) (Raw Data)'; 'Analytics' which includes 'Data Marts', 'Data Cube', 'Flat Files', and 'BI Tools'; and 'Presentation' which includes 'Reports' and 'Dashboards'.

    Thinking of your data systems and processes in this framework will allow you to see how different elements of the architecture relate to specific business operations.

    1. This blueprint will demonstrate how the business driver behind your redesign requires you to address specific layers of the five-tier data architecture.
    1. Once you’ve aligned your business driver to the appropriate data tiers, this blueprint will provide you with the best practice tactics you should apply to achieve an optimized data architecture.

    Use the five-tier architecture to prioritize tactics to improve your data architecture in line with your pattern

    Info-Tech’s Data Architecture Capability Model
    Info-Tech’s Data Architecture Capability Model featuring the five-tier architecture listing 'Core Capabilities' and 'Advanced Capabilities' within each tier, and a list of 'Cross Capabilities' which apply to all tiers.
    1. Based on your business driver, the relevant data tiers, and your organization’s own specific requirements you will need to establish the appropriate data architecture capabilities.
    2. This blueprint will help you measure how you are currently performing in these capabilities…
    3. And help you define and set targets so you can reach your optimized state.
    1. Once completed, these steps will be provided with the information you will need to create a comprehensive roadmap.
    2. Lastly, this blueprint will provide you with the tools to communicate this plan across your organization and offer change management guidelines to ensure successful adoption.
    Info-Tech Insight

    Optimizing data architecture requires a tactical approach, not a passive approach.

    The demanding task of optimization requires the ability to heavily prioritize. After you have identified why, determine how using our pre-built roadmap to address the four common drivers.

    Do not forget: data architecture is not a standalone concept; it fits into the more holistic design of enterprise architecture

    Data Architecture in Alignment

    Data architecture can not be designed to simply address the focus of data specialists or even the IT department.

    It must act as a key component in the all encompassing enterprise architecture and reflect the strategy and design of the entire business.

    Data architecture collaborates with application architecture in the delivery of effective information systems, and informs technology architecture on data related infrastructure requirements/considerations

    Please refer to the following blueprints to see the full picture of enterprise architecture:

    A diagram titled 'Enterprise Architecture' with multiple forms of architecture interacting with each other. At the top is 'Business Architecture' which feeds into 'Data Architecture' and 'Application Architecture' which feed into each other, and influence 'Infrastructure Architecture' and 'Security Architecture'.
    Adapted from TOGAF
    Refer to Phase C of TOGAF and Bizbok for references to the components of business architecture that are used in data architecture.

    Info-Tech’s data architecture optimization methodology helped a monetary authority fulfill strict regulatory pressures

    CASE STUDY

    Industry: Financial
    Source: Info-Tech Consulting
    Symbol for 'Monetary Authority Case Study'. Look for this symbol as you walk through the blueprint for details on how Info-Tech Consulting assisted this monetary authority.

    Situation: Strong external pressures required the monetary authority to update and optimize its data architecture.

    The monetary authority is responsible for oversight of the financial situation of a country that takes in revenue from foreign incorporation. Due to increased pressure from international regulatory bodies, the monetary authority became responsible for generating multiple different types of beneficial ownership reports based on corporation ownership data within 24 hours of a request.

    A stale and inefficient data architecture prevented the monetary authority from fulfilling external pressures.

    Normally, the process to generate and provide beneficial ownership reports took a week or more. This was due to multiple points of stale data architecture, including a dependence on outdated legacy systems and a broken process for gathering the required data from a mix of paper and electronic sources.

    Provide a structured approach to solving the problem

    Info-Tech helped the monetary authority identify the business need that resulted from regulatory pressures, the challenges that needed to be overcome, and actionable tactics for addressing the needs.

    Info-Tech’s methodology was followed to optimize the areas of data architecture that address the business driver.

    • External Requirements
    • Business Driver
        Diagnose Data Architecture Problems
      • Outdated architecture (paper, legacy systems)
      • Stale data from other agencies
      • Incomplete data
          Data Architecture Optimization Tactics
        1. Optimized Source Databases
        2. Improved Integration
        3. Data Warehouse Optimization
        4. Data Marts for Reports
        5. Report Delivery Efficiency

    As you walk through this blueprint, watch for additional case studies that walk through the details of how Info-Tech helped this monetary authority.

    This blueprint’s three-step process will help you optimize data architecture in your organization

    Phase 1
    Prioritize Your Data Architecture With Business-Driven Tactics
    Phase 2
    Personalize Your Tactics to Optimize Your Data Architecture
    Phase 3
    Create Your Tactical Data Architecture Roadmap
    Step 1: Identify Your Business Driver for Optimizing Data Architecture
    • Learn about what data architecture is and how it must evolve with the drivers of the business.
    • Determine the business driver that your organization is currently experiencing.
    • Data Architecture Driver Pattern Identification Tool

    Step 2: Determine Actionable Tactics to Optimize Data Architecture
    • Create your data architecture optimization plan to determine the high-level tactics you need to follow.
    • Data Architecture Optimization Template

    Step 1: Measure Your Data Architecture Capabilities
    • Determine where you currently stand in the data architecture capabilities across the five-tier data architecture.
    • Data Architecture Tactical Roadmap Tool

    Step 2: Set a Target for Data Architecture Capabilities
    • Identify your targets for the data architecture capabilities.
    • Data Architecture Tactical Roadmap Tool

    Step 3: Identify the Tactics that Apply to Your Organization
    • Understand the trends in the field of data architecture and how they can help to optimize your environment.
    • Data Architecture Trends Presentation

    Step 1: Personalize Your Data Architecture Roadmap
    • Personalize the tactics across the tiers that apply to you to build your personalized roadmap.
    • Data Architecture Tactical Roadmap Tool

    Step 2: Manage Your Data Architecture Decisions and the Resulting Changes
    • Document the changes in the organization’s data architecture.
    • Data architecture involves change management – learn how data architects should support change management in the organization.
    • Data Architecture Decision Template

    Use these icons to help direct you as you navigate this research

    Use these icons to help guide you through each step of the blueprint and direct you to content related to the recommended activities.

    A small monochrome icon of a wrench and screwdriver creating an X.

    This icon denotes a slide where a supporting Info-Tech tool or template will help you perform the activity or step associated with the slide. Refer to the supporting tool or template to get the best results and proceed to the next step of the project.

    A small monochrome icon depicting a person in front of a blank slide.

    This icon denotes a slide with an associated activity. The activity can be performed either as part of your project or with the support of Info-Tech team members, who will come onsite to facilitate a workshop for your organization.

    Info-Tech offers various levels of support to best suit your needs

    DIY Toolkit

    Guided Implementation

    Workshop

    Consulting

    "Our team has already made this critical project a priority, and we have the time and capability, but some guidance along the way would be helpful." "Our team knows that we need to fix a process, but we need assistance to determine where to focus. Some check-ins along the way would help keep us on track." "We need to hit the ground running and get this project kicked off immediately. Our team has the ability to take this over once we get a framework and strategy in place." "Our team does not have the time or the knowledge to take this project on. We need assistance through the entirety of this project."

    Diagnostics and consistent frameworks used throughout all four options

    Build a Business-Aligned Data Architecture Optimization Strategy – project overview

    PHASE 1
    Prioritize Your Data Architecture With Business-Driven Tactics
    PHASE 2
    Personalize Your Tactics to Optimize Your Data Architecture
    PHASE 3
    Create Your Tactical Data Architecture Roadmap
    Supporting Tool icon

    Best-Practice Toolkit

    1.1 Identify Your Business Driver for Optimizing Data Architecture

    1.2 Determine Actionable Tactics to Optimize Data Architecture

    2.1 Measure Your Data Architecture Capabilities

    2.2 Set a Target for Data Architecture Capabilities

    2.3 Identify the Tactics that Apply to Your Organization

    3.1 Personalize Your Data Architecture Roadmap

    3.2 Manage Your Data Architecture Decisions and the Resulting Changes

    Guided Implementations

    • Understand what data architecture is, how it aligns with enterprise architecture, and how data architects support the needs of the business.
    • Identify the business drivers that necessitate the optimization of the organization’s data architecture.
    • Create a tactical plan to optimize data architecture across Info-Tech’s five-tier logical data architecture model.
    • Understand Info-Tech’s tactical data architecture capability model and measure the current state of these capabilities at the organization.
    • Determine the target state of data architecture capabilities.
    • Understand the trends in the field of data architecture and identify how they can fit into your environment.
    • Use the results of the data architecture capability gap assessment to determine the priority of activities to populate your personalized data architecture optimization roadmap.
    • Understand how to manage change as a data architect or equivalent.
    Associated Activity icon

    Onsite Workshop

    Module 1:
    Identify the Drivers of the Business for Optimizing Data Architecture
    Module 2:
    Create a Tactical Plan for Optimizing Data Architecture
    Module 3:
    Create a Personalized Roadmap for Data Architecture Activities

    Workshop overview

    Contact your account representative or email Workshops@InfoTech.com for more information.

    Preparation

    Workshop Day 1

    Workshop Day 2

    Workshop Day 3

    Workshop Day 4

    Workshop Day 5

    Organize and Plan Workshop Identify the Drivers of the Business for Optimizing Data Architecture Determine the Tactics For Optimizing Data Architecture Create Your Roadmap of Optimization Activities Create Your Personalized Roadmap Create a Plan for Change Management

    Morning Activities

    • Finalize workshop itinerary and scope.
    • Identify workshop participants.
    • Gather strategic documentation.
    • Engage necessary stakeholders.
    • Book interviews.
    • 1.1 Explain approach and value proposition.
    • 1.2 Review the common business drivers and how the organization is driving a need to optimize data architecture.
    • 2.1 Create your data architecture optimization plan.
    • 2.2 Interview key business stakeholders for input on business drivers for data architecture.
    • 3.1 Align with the enterprise architecture by interviewing the enterprise architect for input on the data architecture optimization roadmap.
    • 4.1 As a group, determine the roadmap activities that are applicable to your organization and brainstorm applicable initiatives.
    • 5.1 Use the Data Architecture Decision Documentation Template to document key decisions and updates.

    Afternoon Activities

    • 1.3 Understand Info-Tech’s Five-Tier Data Architecture.
    • 1.4 Determine the pattern of tactics that apply to the organization for optimization.
    • 2.3 With input from the business and enterprise architect, determine the current data architecture capabilities.
    • 3.3 With input from the business and enterprise architect, determine the target data architecture capabilities.
    • 4.2 Determine the timing and effort of the roadmap activities.
    • 5.2 Review best practices for change management.
    • 5.3 Present roadmap and findings to the business stakeholders and enterprise architect.

    Deliverables

    • Workshop Itinerary
    • Workshop Participant List
    1. Five-Tier Logical Data Architecture Model
    2. Data Architecture Tactic Plan
    1. Five-Tier Data Architecture Capability Model
    1. Data Architecture Tactical Roadmap
    1. Data Architecture Tactical Roadmap
    1. Data Architecture Decision Template

    Build a Business-Aligned Data Architecture Optimization Strategy

    PHASE 1

    Prioritize Your Data Architecture With Business-Driven Tactics

    Phase 1 outline

    Associated Activity icon Call 1-888-670-8889 or email GuidedImplementations@InfoTech.com for more information.

    Complete these steps on your own, or call us to complete a guided implementation. A guided implementation is a series of 2-3 advisory calls that help you execute each phase of a project. They are included in most advisory memberships.

    Guided Implementation 1: Prioritize Your Data Architecture With Business-Driven Tactics

    Proposed Time to Completion: 2 weeks
    Step 1.1: Identify Your Business Driver for Optimizing Data Architecture Step 1.2: Determine Actionable Tactics to Optimize Data Architecture
    Start with an analyst kick-off call:
    • Understand what data architecture is, what it is not, and how it fits into the broader enterprise architecture program.
    • Determine the drivers that fuel the need for data architecture optimization.
    Review findings with analyst:
    • Understand the Five-Tier Data Architecture Model and how the drivers of the business inform your priorities across this logical model of data architecture.
    Then complete these activities…
    • Complete the Data Architecture Driver Pattern Identification Tool.
    Then complete these activities…
    • Create a tactical data architecture optimization plan based on the business driver input.
    With these tools & templates:
    • Data Architecture Driver Pattern Identification Tool
    With these tools & templates:
    • Data Architecture Optimization Template

    Phase 1 Results & Insights

    • Data Architecture is not just about data models. The approach that Phase 1 guides you through will help to not only plan where you need to focus your efforts as a data architect (or equivalent) but also give you guidance in how you should go about optimizing the holistic data architecture environment based on the drivers of the business.

    Phase 1 will help you create a strategy to optimize your data architecture using actionable tactics

    In this phase, you will determine your focus for optimizing your data architecture based on the business drivers that are commonly felt by most organizations.

    1. Identify the business drivers that necessitate data architecture optimization efforts.
    2. Understand Info-Tech’s Five-Tier Data Architecture, a logical architecture model that will help you prioritize tactics for optimizing your data architecture environment.
    3. Identify tactics for optimizing the organization’s data architecture across the five tiers.

    “To stay competitive, we need to become more data-driven. Compliance pressures are becoming more demanding. We need to add a new functionality.”

    Info-Tech’s Five-Tier Data Architecture:

    1. Data Sources
    2. Data Integration and Translation
    3. Data Warehousing
    4. Data Analytics
    5. Data Presentation

    Tactical plan for Data Architecture Optimization

    Phase 1, Step 1: Identify Your Business Driver for Optimizing Data Architecture

    PHASE 1

    1.1 1.2
    Identify Your Business Driver for Optimizing Data Architecture Determine Actionable Tactics to Optimize Data Architecture

    This step will walk you through the following activities:

    • Understand how data architecture fits into the organization’s larger enterprise architecture.
    • Understand what data architecture is and how it should be driven by the business.
    • Identify the driver that is creating a need for data architecture optimization.

    This step involves the following participants:

    • Data Architect
    • Enterprise Architect

    Outcomes of this step

    • A starting point for the many responsibilities of the data architect role. Balancing business and technical requirements can be challenging, and to do so you need to first understand what is driving the need for data architecture improvements.
    • Holistic understanding of the organization’s architecture environment, including enterprise, application, data, and technology architectures and how they interact.

    Data architecture involves planning, communication, and understanding of technology

    Data Architecture

    A description of the structure and interaction of the enterprise’s major types and sources of data, logical data assets, physical data assets, and data management resources (TOGAF 9).

    The subject area of data management that defines the data needs of the enterprise and designs the master blueprints to meet those needs (DAMA DMBOK, 2009).

    IBM (2007) defines data architecture as the design of systems and applications that facilitate data availability and distribution across the enterprise.

    Definitions vary slightly across major architecture and management frameworks.

    However, there is a general consensus that data architecture provides organizations with:

    • Alignment
    • Planning
    • Road mapping
    • Change management
    • A guide for the organization’s data management program

    Data architecture must be based on business goals and objectives; developed within the technical strategies, constraints, and opportunities of the organization in support of providing a foundation for data management.

    Current Data Management
    • Alignment
    • Planning
    • Road mapping
    Goal for Data Management

    Info-Tech Insight

    Data Architecture is not just data models. Data architects must understand the needs of the business, as well as the existing people and processes that already exist in the organization to effectively perform their job.

    Review how data architecture fits into the broader architectural context

    A flow diagram starting with 'Business Processes/Activities' to 'Business Architecture' which through a process of 'Integration' flows to 'Data Architecture' and 'Application Architecture', the latter of which also flows into to the former, and they both flow into 'Technology Architecture' which includes 'Infrastructure' and 'Security'.

    Each layer of architecture informs the next. In other words, each layer has components that execute processes and offer services to the next layer. For example, data architecture can be broken down into more granular activities and processes that inform how the organization’s technology architecture should be arranged.

    Data does not exist on its own. It is informed by business architecture and used by other architectural domains to deliver systems, IT services, and to support business processes. As you build your practice, you must consider how data fits within the broader architectural framework.

    The Zachman Framework is a widely used EA framework; within it, data is identified as the first domain.

    The framework aims to standardize artifacts (work-products) within each architectural domain, provides a cohesive view of the scope of EA and clearly delineates data components. Use the framework to ensure that your target DA practice is aligned to other domains within the EA framework.

    'The Zachman Framework for Enterprise Architecture: The Enterprise Ontology', a complicated framework with top and bottom column headers and left and right row headers. Along the top are 'Classification Names': 'What', 'How', 'Where', 'Who', 'When', and 'Why'. Along the bottom are 'Enterprise Names': 'Inventory Sets', 'Process Flows', 'Distribution Networks', 'Responsibility Assignments', 'Timing Cycles', and 'Motivation Intentions'. Along the left are 'Audience Perspectives': 'Executive Perspective', 'Business Mgmt. Perspective', 'Architect Perspective', 'Engineer Perspective', 'Technician Perspective', and 'Enterprise Perspective'. Along the right are 'Model Names': 'Scope Contexts', 'Business Concepts', 'System Logic', 'Technology Physics', 'Tool Components', and 'Operations Instances'.
    (Source: Zachman International)

    Data architects operate in alignment with the other various architecture groups

    Data architects operate in alignment with the other various architecture groups, with coordination from the enterprise architect.

    Enterprise Architect
    The enterprise architect provides thought leadership and direction to domain architects.

    They also maintain architectural standards across all the architectural domains and serve as a lead project solution architect on the most critical assignments.

    • Business Architect
      A business subject matter expert who works with the line-of-business team to assist in business planning through capability-based planning.
    • Security Architect
      Plays a pivotal role in formulating the security strategy of the organization, working with the business and CISO/security manager. Recommends and maintains security standards, policies, and best practices.
    • Infrastructure Architect
      Recommends and maintains standards across the compute, storage, and network layers of the organization. Reviews project solution architectures to ensure compliance with infrastructure standards, regulations, and target state blueprints.
    • Application Architect
      Manages the business effectiveness, satisfaction, and maintainability of the application portfolio. Conduct application architecture assessments to document expected quality attribute standards, identify hotspots, and recommend best practices.
    • Data Architect
      Facilitates the creation of data strategy and has a greater understanding of operational and analytical data use cases. Manages the enterprise data model which includes all the three layers of modelling - conceptual, logical, and physical. Recommends data management policies and standards, and maintains data management artefacts. Reviews project solution architectures and identifies cross impacts across the data lifecycle.

    As a data architect, you must maintain balance between the technical and the business requirements

    The data architect role is integral to connecting the long-term goals of the business with how the organization plans to manage its data for optimal use.

    Data architects need to have a deep experience in data management, data warehousing, and analytics technologies. At a high level, the data architect plans and implements an organization’s data, reporting, and analytics roadmap.

    Some of the role’s primary duties and responsibilities include:

    1. Data modeling
    2. Reviewing existing data architecture
    3. Benchmark and improve database performance
    4. Fine tune database and SQL queries
    5. Lead on ETL activities
    6. Validate data integrity across all platforms
    7. Manage underlying framework for data presentation layer
    8. Ensure compliance with proper reporting to bureaus and partners
    9. Advise management on data solutions

    Data architects bridge the gap between strategic and technical requirements:

    Visualization centering the 'Data Architect' as the bridge between 'Data Workers', 'Business', and 'Data & Applications'.

    “Fundamentally, the role of a data architect is to understand the data in an organization at a reasonable level of abstraction.” (Andrew Johnston, Independent Consultant)

    Info-Tech Insight

    The data architect role is not always clear cut. Many organizations do not have a dedicated data architect resource, and may not need one. However, the duties and responsibilities of the data architect must be carried out to some degree by a combination of resources as appropriate to the organization’s size and environment.

    Understand the role of a data architect to ensure that essential responsibilities are covered in the organization

    A database administrator (DBA) is not a data architect, and data architecture is not something you buy from an enterprise application vendor.

    Data Architect Role Description

    • The data architect must develop (along with the business) a short-term and long-term vision for the enterprise’s data architecture.
    • They must be able to create processes for governing the identification, collection, and use of accurate and valid metadata, as well as for tracking data quality, completeness, and redundancy.
    • They need to create strategies for data security, backup, disaster recovery, business continuity, and archiving, and ensure regulatory compliance.

    Skills Necessary

    • Hands-on experience with data architecting and management, data mining, and large-scale data modeling.
    • Strong understanding of relational and non-relational data structures, theories, principles, and practices.
    • Strong familiarity with metadata management.
    • Knowledge of data privacy practices and laws.

    Define Policies, Processes, and Priorities

    • Policies
      • Boundaries of the data architecture.
      • Data architecture standards.
      • Data architecture security.
      • Responsibility of ownership for the data architecture and data repositories.
      • Responsibility for data architecture governance.
    • Processes
      • Data architecture communication.
      • Data architecture change management.
      • Data architecture governance.
      • Policy compliance monitoring.
    • Priorities
      • Align architecture efforts with business priorities.
      • Close technology gaps to meet service level agreements (SLAs).
      • Determine impacts on current or future projects.

    See Info-Tech’s Data Architect job description for a comprehensive description of the data architect role.

    Leverage data architecture frameworks to understand how the role fits into the greater Enterprise Architecture framework

    Enterprise data architectures are available from industry consortiums such as The Open Group (TOGAF®), and open source initiatives such as MIKE2.0.

    Logo for The Open Group.

    The Open Group TOGAF enterprise architecture model is a detailed framework of models, methods, and supporting tools to create an enterprise-level architecture.

    • TOGAF was first developed in 1995 and was based on the Technical Architecture Framework for Information Management (TAFIM) developed by the US Department of Defense.
    • TOGAF includes application, data, and infrastructure architecture domains providing enterprise-level, product-neutral architecture principles, policies, methods, and models.
    • As a member of The Open Group, it is possible to participate in ongoing TOGAF development initiatives.

    The wide adoption of TOGAF has resulted in the mapping of it to several other industry standards including CoBIT and ITIL.

    Logo for MIKE2.0.

    MIKE2.0 (Method for an Integrated Knowledge Environment), is an open source method for enterprise information management providing a framework for information development.

    • SAFE (Strategic Architecture for the Federated Enterprise) provides the technology solution framework for MIKE2.0
    • SAFE includes application, presentation, information, data, Infrastructure, and metadata architecture domains.

    Info-Tech Best Practice

    If an enterprise-level IT architecture is your goal, TOGAF is likely a better model. However, if you are an information and knowledge-based business then MIKE2.0 may be more relevant to your business.

    The data architect must identify what drives the need for data from the business to create a business-driven architecture

    As the business landscape evolves, new needs arise. An organization may undergo new compliance requirements, or look to improve their customer intimacy, which could require a new functionality from an application and its associated database.

    There are four common scenarios that lead to an organization’s need to optimize its data architecture and these scenarios all present unique challenges for a data architect:

    1. Becoming More Data Driven As organizations are looking to get more out of their data, there is a push for more accurate and timely data from applications. Data-driven decision making requires verifiable data from trustworthy sources. Result: Replace decisions made on gut or intuition with real and empirical data - make more informed and data-driven decisions.
    2. New Functionality or Business Rule In order to succeed as business landscapes change, organizations find themselves innovating on products or services and the way they do things. Changes in business rules, product or service offering, and new functionalities can subsequently demand more from the existing data architecture. Result: Prepare yourself to successfully launch new business initiatives with an architecture that supports business needs.
    3. Mergers and Acquisitions If an organization has recently acquired, been acquired, or is merging with another, the technological implications require careful planning to ensure a seamless fit. Application consolidation, retirement, data transfer, and integration points are crucial. Result: Leverage opportunities to incorporate and consolidate new synergistic assets to realize the ROI.
    4. Risk and Compliance Data in highly regulated organizations needs to be kept safe and secure. Architectural decisions around data impact the level of compliance within the organization. Result: Avoid the fear of data audits, regulatory violations, and privacy breaches.

    Info-Tech Best Practice

    These are not the only reasons why data architects need to optimize the organization’s data architecture. These are only four of the most common scenarios, however, other business needs can be addressed using the same concept as these four common scenarios.

    Use the Data Architecture Driver tool to identify your focus for data architecture

    Supporting Tool icon 1.1 Data Architecture Driver Pattern Identification Tool

    Follow Info-Tech’s process of first analyzing the needs of the business, then determining how best to architect your data based on these drivers. Data architecture needs to be able to rapidly evolve to support the strategic goals of the business, and the Data Architecture Driver Pattern Identification Tool will help you to prioritize your efforts to best do this.

    Tab 2. Driver Identification

    Objective: Objectively assess the most pressing business drivers.

    Screenshot of the Data Architecture Driver Pattern Identification Tool, tab 2.

    Tab 3. Tactic Pattern Plan, Section 1

    Purpose: Review your business drivers that require architectural changes in your environment.

    Screenshot of the Data Architecture Driver Pattern Identification Tool, tab 3, section 1.

    Tab 3. Tactic Pattern Plan, Section 2

    Purpose: Determine a list of tactics that will help you address the business drivers.

    Screenshot of the Data Architecture Driver Pattern Identification Tool, tab 3, section 2.

    Step
    • Evaluate business drivers to determine the data architecture optimization priorities and tactics.
    Step
    • Understand how each business driver relates to data architecture and how each driver gives rise to a specific pattern across the five-tier data architecture.
    Step
    • Review the list of high-level tactics presented to optimize your data architecture across the five tier architecture.

    Identify the drivers for improving your data architecture

    Associated Activity icon 1.1.1 1 hour

    INPUT: Data Architecture Driver tool assessment prompts.

    OUTPUT: Identified business driver that applies to your organization.

    Materials: Data Architecture Driver Pattern Identification Tool

    Participants: Data architect, Enterprise architect

    Instructions

    In Tab 2. Driver Identification of the Data Architecture Driver Pattern Identification Tool, assess the degree to which the organization is feeling the pains of the four most common business drivers:

    1. Is there a present or growing need for the business to be making data-driven decisions?
    2. Does the business want to explore a new functionality and hence require a new application?
    3. Is your organization acquiring or merging with another entity?
    4. Is your organization’s regulatory environment quick to change and require stricter reporting?

    Data architecture improvements need to be driven by business need.

    Screenshot of the Data Architecture Driver Pattern Identification Tool, tab 2 Driver Identification.
    Tab 2. Driver Identification

    “As a data architect, you have to understand the functional requirements, the non-functional requirements, then you need to make a solution for those requirements. There can be multiple solutions and multiple purposes. (Andrew Johnston, Independent Consultant)

    Interview the business to get clarity on business objectives and drivers

    Associated Activity icon 1.1.2 1 hour per interview

    INPUT: Sample questions targeting the activities, challenges, and opportunities of each business unit

    OUTPUT: Sample questions targeting the activities, challenges, and opportunities of each business unit

    Materials: Data Architecture Driver Pattern Identification Tool

    Participants: Data architect, Business representatives, IT representatives

    Identify 2-3 business units that demonstrate enthusiasm for or a positive outlook on improving how organizational data can help them in their role and as a unit.

    Conducting a deep-dive interview process with these key stakeholders will help further identify high-level goals for the data architecture strategy within each business unit. This process will help to secure their support throughout the implementation process by giving them a sense of ownership.

    Key Interview Questions:

    1. What are your primary activities? What do you do?
    2. What challenges do you have when completing your activities?
    3. How is poor data impacting your job?
    4. If [your selected domain]’s data is improved, what business issues would this help solve?

    Request background information and documentation from stakeholders regarding the following:

    • What current data management policies and processes exist (that you know of)?
    • Who are the data owners and end users?
    • Where are the data sources within the department stored?
    • Who has access to these data sources?
    • Are there existing or ongoing data issues within those data sources?

    Interview the enterprise architect to get input on the drivers of the business

    Associated Activity icon 1.1.3 2 hours

    INPUT: Data Architecture Driver tool assessment prompts.

    OUTPUT: Identified business driver that applies to your organization.

    Materials: Data Architecture Driver Pattern Identification Tool

    Participants: Data architect, Enterprise architect

    Data architecture improvements need to be driven by business need.

    Instructions

    As you work through Tab 2. Driver Identification of the Data Architecture Driver Pattern Identification Tool, consult with the enterprise architect or equivalent to assist you in rating the importance of each of the symptoms of the business drivers. This will help you provide greater value to the business and more aligned objectives.

    Screenshot of the Data Architecture Driver Pattern Identification Tool, tab 2 Driver Identification.
    Tab 2. Driver Identification

    Once you know what that need is, go to Step 2.

    Phase 1, Step 2: Establish Actionable Tactics to Optimize Data Architecture

    PHASE 1

    1.11.2
    Identify Your Business Driver for Optimizing Data ArchitectureDetermine Actionable Tactics to Optimize Data Architecture

    This step will walk you through the following activities:

    • Understand Info-Tech’s five-tier data architecture to begin focusing your architectural optimization.
    • Create your Data Architecture Optimization Template to plan your improvement tactics.
    • Prioritize your tactics based on the five-tier architecture to plan optimization.

    This step involves the following participants:

    • Data Architect
    • Enterprise Architect
    • DBAs

    Outcomes of this step

    • A tactical and prioritized plan for optimizing the organization’s data architecture according to the needs of the business.

    To plan a business-driven architecture, data architects need to keep the organization’s big picture in mind

    Remember… Architecting an organization involves alignment, planning, road mapping, design, and change management functions.

    Data architects must be heavily involved with:

    • Understanding the short- and long-term visions of the business to develop a vision for the organization’s data architecture.
    • Creating processes for governing the identification, collection, and use of accurate and valid data, as well as for tracking data quality, completeness, and redundancy.
    • They need to create strategies for data security, backup, disaster recovery, business continuity, and archiving, and ensure regulatory compliance.

    To do this, you need a framework. A framework provides you with the holistic view of the organization’s data environment that you can use to design short- and long-term tactics for improving the use of data for the needs of the business.

    Use Info-Tech’s five-tier data architecture to model your environment in a logical, consumable fashion.

    Info-Tech Best Practice

    The more complicated an environment is, the more need there is for a framework. Being able to pick a starting point and prioritize tasks is one of the most difficult, yet most essential, aspects of any architect’s role.

    The five tiers of an organization’s data architecture support the use of data throughout its lifecycle

    Info-Tech’s five-tier data architecture model summarizes an organization’s data environment at a logical level. Data flows from left to right, but can also flow from the presentation layer back to the warehousing layer for repatriation of data.

    Info-Tech's Five Tier Data Architecture. The five tiers being 'Sources' which includes 'App1 ', 'App2', 'Excel and other documents', 'Access database(s)', 'IOT devices', and 'External data feed(s) & social media'; 'Integration and Translation' which includes 'Solutions: SOA, Point to Point, Manual Loading, ESB , ETL, ODS, Data Hub' and 'Functions: Scrambling Masking Encryption, Tokenizing, Aggregation, Transformation, Migration, Modeling'; 'Warehousing' which includes 'Data Lakes & Warehouse(s) (Raw Data)', 'EIM, ECM, DAM', and 'Data Lakes & Warehouse(s) (Derived Data)'; 'Analytics' which includes 'Data Marts', 'Data Cube', 'Flat Files', 'BI Tools', and the 'Protected Zone: Data Marts - BDG Class Ref. MDM'; and 'Presentation' which includes 'Formulas', 'Thought Models', 'Reports', 'Dashboards', 'Presentations', and 'Derived Data (from analytics activities)'.

    Use the Data Architecture Optimization Template to build your improvement roadmap

    Supporting Tool icon 1.2 Data Architecture Optimization Template

    Download the Data Architecture Optimization Template.

    Overview

    Use this template to support your team in creating a tactical strategy for optimizing your data architecture across the five tiers of the organization’s architecture. This template can be used to document your organization’s most pressing business driver, the reasons for optimizing data architecture according to that driver, and the tactics that will be employed to address the shortcomings in the architecture.

    Sample of Info-Tech’s Data Architecture Optimization Template. Info-Tech’s Data Architecture Optimization Template Table of Contents
    1. Build Your Current Data Architecture Logical Model Use this section to document the current data architecture situation, which will provide context for your plan to optimize your data architecture.
    2. Optimization Plan Use this section to document the tactics that will be employed to optimize the current data architecture according to the tactic pattern identified by the business driver.

    Fill out as you go

    As you read about the details of the five-tier data architecture model in the following slides, start building your current logical data architecture model by filling out the sections that correspond to the various tiers. For example, if you identified that the most pressing business driver is becoming compliant with regulations, document the sources of data required for compliance, as well as the warehousing strategy currently being employed. This will help you to understand the organization’s data architecture at a logical level.

    Tier 1 represents all of the sources of your organization’s data

    Tier 1 of Info-Tech's Five Tier Data Architecture, 'Sources', which includes 'App1 ', 'App2', 'Excel and other documents', 'Access database(s)', 'IOT devices', and 'External data feed(s) & social media'.
    –› Data to integration layer

    Tier 1 is where the data enters the organization.

    All applications, data documents such as MS Excel spreadsheets, documents with table entries, manual extractions from other document types, user-level databases including MS Access and MySQL, other data sources, data feeds, big datasets, etc. reside here.

    This tier typically holds the siloed data that is so often not available across the enterprise because the data is held within department-level applications or systems. This is also the layer where transactions and operational activities occur and where data is first created or ingested.

    There are any number of business activities from transactions through business processes that require data to flow from one system to another, so it is often at this layer we see data created more than once, data corruption occurs, manual re-keying of data from system to system, and spaghetti-like point-to-point connections are built that are often fragile. This is usually the single most problematic area within an enterprise’s data environment. Application- or operational-level (siloed) reporting often occurs at this level.

    Info-Tech Best Practice

    An optimized Tier 1 has the following attributes:

    • Rationalized applications
    • Operationalized database administration
    • Databases governed, monitored, and maintained to ensure optimal performance

    Tier 2 represents the movement of data

    Tier 2 of Info-Tech's Five Tier Data Architecture, 'Integration and Translation', which includes 'Solutions: SOA, Point to Point, Manual Loading, ESB , ETL, ODS, Data Hub' and 'Functions: Scrambling Masking Encryption, Tokenizing, Aggregation, Transformation, Migration, Modeling'.
    –› Data to Warehouse Environment

    Find out more

    For more information on data integration, see Info-Tech’s Optimize the Organization’s Data Integration Practices blueprint.

    Tier 2 is where integration, transformation, and aggregation occur.

    Regardless of how you integrate your systems and data stores, whether via ETL, ESB, SOA, data hub, ODS, point-to-point, etc., the goal of this layer is to move data at differing speeds for one of two main purposes:

    1) To move data from originating systems to downstream systems to support integrated business processes. This ensures the data is pristine through the process and improves trustworthiness of outcomes and speed to task and process completion.

    2) To move data to Tier 3 - The Data Warehouse Architecture, where data rests for other purposes. This movement of data in its purest form means we move raw data to storage locations in an overall data warehouse environment reflecting any security, compliance and other standards in our choices for how to store.

    Also, this is where data is transformed for unique business purpose that will also be moved to a place of rest or a place of specific use. Data masking, scrambling, aggregation, cleansing and matching, and other data related blending tasks occur at this layer.

    Info-Tech Best Practice

    An optimized Tier 2 has the following attributes:

    • Business data glossary is leveraged
    • ETL is governed
    • ETL team is empowered
    • Data matching is facilitated
    • Canonical data model is present

    Tier 3 is where data comes together from all sources to be stored in a central warehouse environment

    Tier 3 is where data rests in long-term storage.

    This is where data rests (long-term storage) and also where an enterprise’s information, documents, digital assets, and any other content types are stored. This is also where derived and contrived data creations are stored for re-use, and where formulas, thought models, heuristics, algorithms, report styles, templates, dashboard styles, and presentations-layer widgets are all stored in the enterprise information management system.

    At this layer there may be many technologies and many layers of security to reflect data domains, classifications, retention, compliance, and other data needs. This is also the layer where data lakes exist as well as traditional relational databases, enterprise database systems, enterprise content management systems, and simple user-level databases.

    Info-Tech Best Practice

    An optimized Tier 3 has the following attributes:

    • Data warehouse is governed
    • Data warehouse operations and planning
    • Data library is comprehensive
    • Four Rosetta Stones of data are in place: BDG, data classification, reference data, master data.
    Data from integration layer –›
    Tier 3 of Info-Tech's Five Tier Data Architecture, 'Data Warehouse Environment' which includes 'Data Lakes & Warehouse(s) (Raw Data)', 'EIM, ECM, DAM'.
    –› Analytics

    Find out more

    For more information on Data Warehousing, see Info-Tech’s Build an Extensible Data Warehouse Foundation and Drive Business Innovation With a Modernized Data Warehouse Environment blueprints.

    Tier 4 is where knowledge and insight is born

    Tier 4 represents data being used for a purpose.

    This is where you build fit-for-purpose data sets (marts, cubes, flat files) that may now draw from all enterprise data and information sources as held in Tier 3. This is the first place where enterprise views of all data may be effectively done and with trust that golden records from systems of record are being used properly.

    This is also the layer where BI tools get their greatest use for performing analysis. Unlike Tier 3 where data is at rest, this tier is where data moves back into action. Data is brought together in unique combinations to support reporting, and analytics. It is here that the following enterprise analytic views are crafted:
    Exploratory, Inferential, Causal, Comparative, Statistical, Descriptive, Diagnostic, Hypothesis, Predictive, Decisional, Directional, Prescriptive

    Info-Tech Best Practice

    An optimized Tier 4 has the following attributes:

    • Reporting meets business needs
    • Data mart operations are in place
    • Governance of data marts, cubes, and BI tools in place
    Warehouse Environment –›
    Tier 4 of Info-Tech's Five Tier Data Architecture, 'Analytics', which includes 'Data Marts', 'Data Cube', 'Flat Files', and 'BI Tools'.
    –› Presentation

    Find out more

    For more information on BI tools and strategy, see Info-Tech’s Select and Implement a Business Intelligence and Analytics Solution and Build a Next Generation BI with a Game-Changing BI Strategy blueprints.

    The presentation layer, Tier 5, is where data becomes presentable information

    Tier 5 represents data in knowledge form.

    This is where the data and information combine in information insight mapping methods (presentations, templates, etc.). We craft and create new ways to slice and dice data in Tier 4 to be shown and shared in Tier 5.

    Templates for presenting insights are extremely valuable to an enterprise, both for their initial use, and for the ability to build deeper, more insightful analytics. Re-use of these also enables maximum speed for sharing, consuming the outputs, and collective understanding of these deeper meanings that is a critical asset to any enterprise. These derived datasets and the thought models, presentation styles, templates, and other derived and contrived assets should be repatriated into the derived data repositories and the enterprise information management systems respectively as shown in Tier 3.

    Find out more

    For more information on enterprise content management and metadata, see Info-Tech’s Develop an ECM Strategy and Break Open Your DAM With Intuitive Metadata blueprints.

    Tier 5 of Info-Tech's Five Tier Data Architecture, 'Presentation', which includes 'Formulas', 'Thought Models', 'Reports', 'Dashboards', 'Presentations', and 'Derived Data (from analytics activities)'. The 'Repatriation of data' feeds the derived data back into Warehousing.

    Info-Tech Best Practice

    An optimized Tier 5 has the following attributes:

    • Metadata creation is supervised
    • Metadata is organized
    • Metadata is governed
    • Content management capabilities are present

    Info-Tech Insight

    Repatriation of data and information is an essential activity for all organizations to manage organizational knowledge. This is the activity where information, knowledge, and insights that are stored in content form are moved back to the warehousing layer for long-term storage. Because of this, it is crucial to have an effective ECM strategy as well as the means to find information quickly and efficiently. This is where metadata and taxonomy come in.

    As a data architect, you must prioritize your focus according to business need

    Determine your focus.

    Now that you have an understanding of the drivers requiring data architecture optimization, as well as the current data architecture situation at your organization, it is time to determine the actions that will be taken to address the driver.

    1. Business driver

    Screenshot of Data Architecture Driver Pattern Identification Tool, Tab 2. Tactic Pattern Plan.
    Data Architecture Driver Pattern Identification Tool, Tab 2. Tactic Pattern Plan

    3. Documented tactic plan

    Data Architecture Optimization Template

    2. Tactics across the five tiers

    Another screenshot of Data Architecture Driver Pattern Identification Tool, Tab 2. Tactic Pattern Plan.

    The next four slides provide an overview of the priorities that accompany the four most common business drivers that require updates to a stale data architecture.

    Business driver #1: Adding a new functionality to an application can have wide impacts on data architecture

    Does the business wants to add a new application or supplement an existing application with a new functionality?

    Whether the business wants to gain better customer intimacy, achieve operational excellence, or needs to change its compliance and reporting strategy, the need for collecting new data through a new application or a new functionality within an existing application can arise. This business driver has the following attributes:

    • Often operational oriented and application driven.
    • An application is changed through an application version upgrade, migration to cloud, or application customization, or as a result of application rationalization or changes in the way that application data is generated.
    • However, not all new functionalities trigger this scenario. Non-data-related changes, such as a new interface, new workflows, or any other application functionality changes that do not involve data, will not have data architecture impacts.
    Stock photo of someone using a smartphone with apps.
    Modified icon for Tools & Templates. When this business driver arises, data architects should focus on optimizing architecture at the source tier and the integration of the new functionality. Tactics for this business driver should address the following pattern:
    Tiers 1 and 2 highlighted.

    Business driver #2: Organizations today are looking to become more data driven

    Does the business wants to better leverage its data?

    An organization can want to use its data for multiple reasons. Whether these reasons include improving customer experience or operational excellence, the data architect must ensure that the organization’s data aggregation environment, reporting and analytics, and presentation layer are assessed and optimized for serving the needs of the business.

    “Data-drivenness is about building tools, abilities, and, most crucially, a culture that acts on data.” (Carl Anderson, Creating a Data-Driven Organization)

    Tactics for this business driver should address the following pattern:
    Tiers 3, 4, and 5 highlighted.
    Modified icon for Tools & Templates. When this business driver arises, data architects should focus on optimizing architecture at the source tier and the integration of the new functionality.
    Stock photo of someone sitting at multiple computers with analytics screens open.
    • This scenario is typically project driven and analytical oriented.
    • The business is looking to leverage data and information by processing data through BI tools and self-service.
    • Example: The organization wants to include new third-party data, and needs to build a new data mart to provide a slice of data for analysis.

    Business driver #3: Risk and compliance demands can put pressure on outdated architectures

    Is there increasing pressure on the business to maintain compliance requirements as per regulations?

    An organization can want to use its data for multiple reasons. Whether these reasons include improving customer experience or operational excellence, the data architect must ensure that the organization’s data aggregation environment, reporting and analytics, and presentation layer are assessed and optimized for serving the needs of the business.

    There are different types of requirements:
    • Can be data-element driven. For example, PII, PHI are requirements around data elements that are associated with personal and health information.
    • Can be process driven. For example, some requirements restrict data read/write to certain groups.
    Stock photo of someone pulling a block out of a Jenga tower.
    Modified icon for Tools & Templates. When this business driver arises, data architects should focus on optimizing architecture where data is stored: at the sources, the warehouse environment, and analytics layer. Tactics for this business driver should address the following pattern:
    Tiers 1, 3, and 4 highlighted.

    Business driver #4: Mergers and acquisitions can require a restructuring of the organization’s data architecture

    Is the organization looking to acquire or merge with another organization or line of business?

    There are three scenarios that encompass the mergers and acquisitions business driver for data architecture:

    1. The organization acquires/merges with another organization and wants to integrate the data.
    2. The organization acquires/merges a subset of an organization (a line of business, for example) and wants to integrate the data.
    3. The organization acquires another organization for competitive purposes, and does not need to integrate the data.
    Regardless of what scenario your organization falls into, you must go through the same process of identifying the requirements for the new data:
    1. Understand what data you are getting.
      The business may acquire another organization for the data, for the technology, and/or for algorithms (for example). If the goal is to integrate the new data, you must understand if the data is unstructured, structured, how much data, etc.
    2. Plan for the integration of the new data into your environment.
      Do you have the expertise in-house to integrate the data? Database structures and systems are often mismatched (for example, acquired company could have an Oracle database whereas you are an SAP shop) and this may require expertise from the acquired company or a third party.
    3. Integrate the new data.
      Often, the extraction of the new data is the easy part. Transforming and loading the data is the difficult and costly part.
    “As a data architect, you must do due diligence of the acquired firm. What are the workflows, what are the data sources, what data is useful, what is useless, what is the value of the data, and what are the risks of embedding the data?” (Anonymous Mergers and Acquisitions Consultant)
    Modified icon for Tools & Templates. When this business driver arises, data architects should focus on optimizing architecture at the source tier, the warehousing layer, and analytics. Tiers 1, 3, and 4 highlighted.

    Determine your tier priority pattern and the tactics that you should address based on the business drivers

    Associated Activity icon 1.2.1 30 minutes

    INPUT: Business driver assessment

    OUTPUT: Tactic pattern and tactic plan

    Materials: Data Architecture Driver Pattern Identification Tool, Data Architecture Optimization Template

    Participants: Data architect, Enterprise architect

    Instructions
    1. After you have assessed the organization’s business driver on Tab 1. Driver Identification, move to Tab 2. Tactic Pattern Plan.
    2. Here, you will find a summary of the business driver that applies to you, as well as the tier priority pattern that will help you to focus your efforts for data architecture.
    3. Document the Tier Priority Pattern and associated tactics in Section 2. Optimization Plan of the Data Architecture Optimization Plan.
    Screenshot of Data Architecture Driver Tool.
    Data Architecture Driver Tool
    Arrow pointing right. Sample of Data Architecture Optimization Template
    Data Architecture Optimization Template

    Info-Tech Insight

    Our approach will help you to get to the solution of the organization’s data architecture problems as quickly as possible. However, keep in mind that you should still address the other tiers of your data architecture even if they are not part of the pattern we identified. For example, if you need to become more data driven, don’t completely ignore the sources and the integration of data. However, to deliver the most and quickest value, focus on tiers 3, 4, and 5.

    This phase helped you to create a tactical plan to optimize your data architecture according to business priorities

    Phase 1 is all about focus.

    Data architects and those responsible for updating an organization’s data architecture have a wide-open playing field with which to take their efforts. Being able to narrow down your focus and generate an actionable plan will help you provide more value to the organization quickly and get the most out of your data.

      Phase 1
      • Business Drivers
        • Tactic Pattern
          • Tactical Plan

    Now that you have your prioritized tactical plan, move to Phase 2. This phase will help you map these priorities to the essential capabilities and measure where you stack up in these capabilities. This is an essential step in creating your data architecture roadmap and plan for coming years to modernize the organization’s data architecture.

    To identify what the monetary authority needed from its data architecture, Info-Tech helped determine the business driver

    CASE STUDY

    Industry: Financial
    Source: Info-Tech Consulting
    Symbol for 'Monetary Authority Case Study'.

    Part 1

    Prior to receiving new external requirements, the monetary Authority body had been operating with an inefficient system. Outdated legacy systems, reports in paper form, incomplete reports, and stale data from other agencies resulted in slow data access. The new requirements demanded speeding up this process.

    Diagram comparing the 'Original Reporting' requirement of 'Up to 7 days' vs the 'New Requirement' of 'As soon as 1 hour'. The steps of reporting in that time are 'Report Request', 'Gather Data', and 'Make Report'.

    Although the organization understood it needed changes, it first needed to establish what were the business objectives, and which areas of their architecture they would need to focus on.

    The business driver in this case was compliance requirements, which directed attention to the sources, aggregation, and insights tiers.

    Tiers 1, 3, and 4 highlighted.

    Looking at the how the different tiers relate to certain business operations, the organization uncovered the best practise tactics to achieving an optimized data architecture.

    1. Source Tactics: 3. Warehousing Tactics: 4. Analytics Tactics:
    • Identify data sources
    • Ensure data quality
    • Properly catalogue data
    • Properly index data
    • Provide the means for data accessibility
    • Allow for data reduction/space for report building

    Once the business driver had been established, the organization was able to identify the specific areas it would eventually need to evaluate and remedy as needed.

    If you want additional support, have our analysts guide you through this phase as part of an Info-Tech Workshop Associated Activity icon

    Book a workshop with our Info-Tech analysts:

    Photo of an Info-Tech analyst.
    • To accelerate this project, engage your IT team in an Info-Tech workshop with an Info-Tech analyst team.
    • Info-Tech analyst will join you and your team onsite at your location or welcome you to Info-Tech's historic Toronto office to participate in an innovative onsite workshop.
    • Contact your account manager (www.infotech.com/account), or email Workshops@InfoTech.com for more information.

    The following are sample activities that will be conducted by Info-Tech analysts with your team:

    1.1.1

    Sample of activity 1.1.1 'Identify the drivers for improving your data architecture'. Identify the business driver that will set the direction of your data architecture optimization plan.

    In this activity, the facilitator will guide the team in identifying the business driver that is creating the need to improve the organization’s data architecture. Data architecture needs to adapt to the changing needs of the business, so this is the most important step of any data architecture improvements.

    1.2.1

    Sample of activity 1.2.1 'Determine your tier priority pattern and the tactics that you should address based on the business drivers'. Determine the tactics that you will use to optimize data architecture.

    In this activity, the facilitator will help the team create a tactical plan for optimizing the organization’s data architecture across the five tiers of the logical model. This plan can then be followed when addressing the business needs.

    Build a Business-Aligned Data Architecture Optimization Strategy

    PHASE 2

    Personalize Your Tactics to Optimize Your Data Architecture

    Phase 2 will determine your tactics that you should implement to optimize your data architecture

    Business Drivers
    Each business driver requires focus on specific tiers and their corresponding capabilities, which in turn correspond to tactics necessary to achieve your goal.
    New Functionality Risk and Compliance Mergers and Acquisitions Become More Data Driven
    Tiers 1. Data Sources 2. Integration 3. Warehousing 4. Insights 5. Presentation
    Capabilities Current Capabilities
    Target Capabilities
    Example Tactics Leverage indexes, partitions, views, and clusters to optimize performance.

    Cleanse data source.

    Leverage integration technology.

    Identify matching approach priorities.

    Establish governing principles.

    Install performance enhancing technologies.

    Establish star schema and snowflake principles.

    Share data via data mart.

    Build metadata architecture:
    • Data lineage
    • Sharing
    • Taxonomy
    • Automatic vs. manual creation

    Phase 2 outline

    Associated Activity icon Call 1-888-670-8889 or email GuidedImplementations@InfoTech.com for more information.

    Complete these steps on your own, or call us to complete a guided implementation. A guided implementation is a series of 2-3 advisory calls that help you execute each phase of a project. They are included in most advisory memberships.

    Guided Implementation 2: Personalize Your Tactics to Optimize Your Data Architecture

    Proposed Time to Completion: 2 weeks
    Step 2.1: Measure Your Data Architecture Capabilities Step 2.2: Set a Target for Data Architecture Capabilities Step 2.3: Identify the Tactics That Apply to Your Organization
    Start with an analyst kick-off call:
    • Understand Info-Tech’s data architecture capability model to begin identifying where to develop tactics for optimizing your data architecture.
    Review findings with analyst:
    • Understand Info-Tech’s data architecture capability model to begin identifying where to develop tactics for optimizing your data architecture.
    Finalize phase deliverable:
    • Learn about the trends in data architecture that can be leveraged to develop tactics.
    Then complete these activities…
    • Measure your current state across the tiers of the capability model that will help address your business driver.
    Then complete these activities…
    • Measure your target state for the capabilities that will address your business driver.
    Then complete these activities…
    • Review the tactical roadmap that was created with guidance from the capability gap analysis.
    With these tools & templates:
    • Data Architecture Tactical Roadmap Tool
    With these tools & templates:
    • Data Architecture Tactical Roadmap Tool
    With these tools & templates:
    • Data Architecture Trends Presentation Template

    Phase 2 Results & Insights

    • Data architecture is not just data models. Understand the essential capabilities that your organization needs from its data architecture to develop a tactical plan for optimizing data architecture across its people, processes, and technology.

    Phase 2, Step 1: Measure Your Data Architecture Capabilities

    PHASE 2

    2.1 2.2 2.3
    Measure Your Data Architecture Capabilities Set a Target for Data Architecture Capabilities Identify the Tactics That Apply to Your Organization

    This step will walk you through the following activities:

    • As you walk through the data architecture capability model, measure your current state in each of the relevant capabilities.
    • Distinguish between essential and nice-to-have capabilities for your organization.

    This step involves the following participants:

    • Data Architect

    Outcomes of this step

    • A framework for generating a tactical plan for data architecture optimization.
    • Knowledge of the various trends in the data architecture field that can be incorporated into your plan.

    To personalize your tactical strategy, you must measure up your base data architecture capabilities

    What is a capability?

    Capabilities represent a mixture of people, technology, and processes. The focus of capability design is on the outcome and the effective use of resources to produce a differentiating capability or an essential supporting capability.

    To personalize your tactics, you have to understand what the essential capabilities are across the five tiers of an organization’s data architecture. Then, assess where you currently stand in these capabilities and where you need to go in order to build your optimization plan.

    'Capability' as a mixture of 'People', 'Technology', 'Process', and 'Assets'.

    Info-Tech’s data architecture capability model can be laid over the five-tier data architecture to understand the essential and advanced capabilities that an organization should have, and to build your tactical strategy for optimizing the organization’s data architecture across the tiers.

    Use Info-Tech’s data architecture capability model as a resource to assess and plan your personalized tactics

    Info-Tech’s data architecture capability model can be laid over the five-tier data architecture to understand the essential and advanced capabilities that an organization should have, and to build your tactical strategy for optimizing the organization’s data architecture across the tiers.

    Info-Tech’s Data Architecture Capability Model featuring the five-tier architecture listing 'Core Capabilities' and 'Advanced Capabilities' within each tier, and a list of 'Cross Capabilities' which apply to all tiers.

    Use the Data Architecture Tactical Roadmap Tool to create a tailored plan of action

    Supporting Tool icon 2.1.1 Data Architecture Tactical Roadmap Tool

    Instructions

    Use the Data Architecture Tactical Roadmap Tool as your central tool to develop a tactical plan of action to optimize the organization’s data architecture.

    This tool contains the following sections:

    1. Business Driver Input
    2. Capability Assessment
    3. Capability Gap Analysis
    4. Tactical Roadmap
    5. Metrics
    6. Initiative Roadmap

    INFO-TECH DELIVERABLE

    Sample of the Info-Tech deliverable Data Architecture Tactical Roadmap Tool.

    Benefits of using this tool:

    • Comprehensive documentation of data architecture capabilities present in leading organizations.
    • Generates an accurate architecture roadmap for your organization that is developed in alignment with the broader enterprise architecture and related architectural domains.

    To create a plan for your data architecture priorities, you must first understand where you currently stand

    Now that you understand the business problem that you are trying to solve, it is time to take action in solving the problem.

    The organization likely has some of the capabilities that are needed to solve the problem, but also a need to improve other capabilities. To narrow down the capabilities that you should focus on, first select the business driver that was identified in Phase 1 in Tab 1. Business Driver Input of the Data Architecture Tactical Roadmap Tool. This will customize the roadmap tool to deselect the capabilities that are likely to be less relevant to your organization.

    For Example: If you identified your business driver as “becoming more data-driven”, you will want to focus on measuring and building out the capabilities within Tiers 3, 4, and 5 of the capability model.

    Data Architecture Capability Model
    Info-Tech’s Data Architecture Capability Model with tiers 3, 4, and 5 highlighted.

    Note

    If you want to assess your organization for all of the capabilities across the data architecture capability model, select “Comprehensive Data Architecture Assessment” in Tab 1. Business Driver Input of the Data Architecture Tactical Roadmap Tool.

    Determine your current state across the related architecture tiers

    Associated Activity icon 2.1.2 1 hour

    INPUT: Current data architecture capabilities.

    OUTPUT: An idea of where you currently stand in the capabilities.

    Materials: Data Architecture Tactical Roadmap Tool

    Participants: Data architect, Enterprise architect, Business representatives

    Use the Data Architecture Tactical Roadmap Tool to evaluate the baseline and target capabilities of your practice in terms of how data architecture is approached and executed.

    Instructions
    1. Invite the appropriate stakeholders to participate in this exercise.
    2. On Tab 2. Practice Components, assess the current and target states of each capability on a scale of 1–5.
    3. Note: “Ad hoc” implies a capability is completed, but randomly, informally, and without a standardized method.
      These results will set the baseline against which you will monitor performance progress and keep track of improvements over time.
    To assess data architecture maturity, Info-Tech uses the Capability Maturity Model Integration (CMMI) program for rating capabilities on a scale of 1 to 5:

    1 = Initial/Ad hoc

    2 = Developing

    3 = Defined

    4 = Managed and Measurable

    5 = Optimized

    Info-Tech Insight

    Focus on Early Alignment. Assessing capabilities within specific people’s job functions can naturally result in disagreement or debate, especially between business and IT people. Objectively facilitate any debate and only finalize capability assessments when there is full alignment. Remind everyone that data architecture should ultimately serve business needs wherever possible.

    Phase 2, Step 2: Set a Target for Data Architecture Capabilities

    PHASE 2

    2.12.22.3
    Measure Your Data Architecture CapabilitiesSet a Target for Data Architecture CapabilitiesIdentify the Tactics That Apply to Your Organization

    This step will walk you through the following activities:

    • Determine your target state in each of the relevant capabilities.
    • Distinguish between essential and nice-to-have capabilities for your organization.

    This step involves the following participants:

    • Data Architect

    Outcomes of this step

    • A holistic understanding of where the organization’s data architecture currently sits, where it needs to go, and where the biggest gaps lie.

    To create a plan for your data architecture priorities, you must also understand where you need to get to in the future

    Keep the goal in mind by documenting target state objectives. This will help to measure the highest priority gaps in the organization’s data architecture capabilities.

    Example driver = Becoming more data driven Arrow pointing right. Info-Tech’s Data Architecture Capability Model with tiers 3, 4, and 5 highlighted. Arrow pointing right. Current Capabilities Arrow pointing right. Target Capabilities
    Gaps and Priorities
    Stock photo of a hand placing four shelves arranged as stairs. On the first step is a mini-cut-out of a person walking.

    Determine your future state across the relevant tiers of the data architecture capability model

    Associated Activity icon 2.2.1 2 hours

    INPUT: Current state of data architecture capabilities.

    OUTPUT: Target state of data architecture capabilities.

    Materials: Data Architecture Tactical Roadmap Tool

    Participants: Data architect

    The future of data architecture is now.

    Determine the state of data architecture capabilities that the organization needs to reach to address the drivers of the business.

    For example: If you identified your business driver as “becoming more data driven”, you will want to focus on the capabilities within Tiers 3, 4, and 5 of the capability model.

    Driver = Becoming more data driven Arrow pointing right. Info-Tech’s Data Architecture Capability Model with tiers 3, 4, and 5 highlighted. Arrow pointing right. Target Capabilities

    Identify where gaps in your data architecture capabilities lie

    Associated Activity icon 2.2.2 1 hour

    INPUT: Current and target states of data architecture capabilities.

    OUTPUT: Holistic understanding of where you need to improve data architecture capabilities.

    Materials: Data Architecture Tactical Roadmap Tool

    Participants: Data architect

    Visualization of gap assessment of data quality practice capabilities

    To enable deeper analysis on the results of your capability assessment, Tab 4. Capability Gap Analysis in the Data Architecture Tactical Roadmap Tool creates visualizations of the gaps identified in each of your practice capabilities and related data management practices. These diagrams serve as analysis summaries.

    Gap Assessment of Data Source Capabilities

    Sample of the Data Architecture Tactical Roadmap Tool, tab 4. Capability Gap Analysis.

    Use Tab 3. Data Quality Practice Scorecard to enhance your data quality project.

    1. Enhance your gap analyses by forming a relative comparison of total gaps in key practice capability areas, which will help in determining priorities.
    2. Put these up on display to improve discussion in the gap analyses and prioritization sessions.
    3. Improve the clarity and flow of your strategy template, final presentations, and summary documents by copying and pasting the gap assessment diagrams.

    Phase 2, Step 3: Identify the Tactics That Apply to Your Organization

    PHASE 2

    2.12.22.3
    Measure Your Data Architecture CapabilitiesSet a Target for Data Architecture CapabilitiesIdentify the Tactics That Apply to Your Organization

    This step will walk you through the following activities:

    • Before making your personal tactic plan, identify the trends in data architecture that can benefit your organization.
    • Understand Info-Tech’s data architecture capability model.
    • Initiate the Data Architecture Roadmap Tool to begin creating a roadmap for your optimization plan.

    This step involves the following participants:

    • Data Architect

    Outcomes of this step

    • A framework for generating a tactical plan for data architecture optimization.
    • Knowledge of the various trends in the data architecture field that can be incorporated into your plan.

    Capitalize on trends in data architecture before you determine the tactics that apply to you

    Stop here. Before you begin to plan for optimization of the organization’s data environment, get a sense of the sustainability and scalability of the direction of the organization’s data architecture evolution.

    Practically any trend in data architecture is driven by an attempt to solve one or more the common challenges of today’s tumultuous data landscape, otherwise known as “big data.” Data is being produced in outrageous amounts, at very high speeds, and in a growing number of types and structures.

    To meet these demands, which are not slowing down, you must keep ahead of the curve. Consider the internal and external catalysts that might fuel your organization’s need to modernize its data architecture:

    Big Data

    Data Storage

    Advanced analytics

    Unstructured data

    Integration

    Hadoop ecosystem

    The discussion about big data is no longer about what it is, but how do businesses of all types operationalize it.

    Is your organization currently capturing and leveraging big data?

    Are they looking to do so in the near future?

    The cloud

    The cloud offers economical solutions to many aspects of data architecture.

    Have you dealt with issues of lack of storage space or difficulties with scalability?

    Do you need remote access to data and tools?

    Real-time architecture

    Advanced analytics (machine learning, natural language processing) often require data in real-time. Consider Lambda and Kappa architectures.

    Has your data flow prevented you from automation, advanced analytics, or embracing the world of IoT?

    Graph databases

    Self-service data access allows more than just technical users to participate in analytics. NoSQL can uncover buried relationships in your data.

    Has your organization struggled to make sense of different types of unstructured data?

    Is ETL enough?

    What SQL is to NoSQL, ETL is to NoETL. Integration techniques are being created to address the high variety and high velocity of data.

    Have your data scientists wasted too much time and resources in the ETL stage?

    Read the Data Architecture Trends Presentation to understand the current cutting edge topics in data architecture

    Supporting Tool icon 2.1 Data Architecture Trends Presentation

    The speed at which new technology is changing is making it difficult for IT professionals to keep pace with best practices, let alone cutting edge technologies.

    The Info-Tech Data Architecture Trends Presentation provides a glance at some of the more significant innovations in technology that are driving today’s advanced data architectures.

    This presentation also explains how these trends relate to either the data challenges you may be facing, or the specific business drivers you are hoping to bring to your organization.

    Sample of the Data Architecture Trends Presentation.
    Data Architecture Trends Presentation

    Gaps between your current and future capabilities will help you to determine the tactics that apply to you

    Now that you know where the organization currently stands, follow these steps to begin prioritizing the initiatives:

    1. What are you trying to accomplish? Determine target states that are framed in quantifiable objectives that can be clearly communicated. The more specific the objectives are the better.
    2. Evaluate the “delta,” or difference between where the organization currently stands and where it needs to go. This will be expressed in terms of gap closure strategies, and will help clarify the initiatives that will populate the road map.
    3. Determine the relative business value of each initiative, as well as the relative complexities of successfully implementing them. These scores should be created with stakeholder input, and then plotted in an effort/transition quadrant map to determine where the quickest and most valuable wins lie.
    Current State Gap Closure Strategies Target State Data Architecture Tactical Roadmap
    • Organization objectives
    • Functional needs
    • Current operating models
    • Technology assets
    Initiatives involving:
    • Organizational changes
    • Functional changes
    • Technology changes
    • Process changes
    • Performance objectives (revenue growth, customer intimacy, growth of organization)
    • Operating model improvements
    • Prioritized, simplified, and compelling vision of how the organization will optimize data architecture

    (Source: “How to Build a Roadmap”)

    Info-Tech Insight

    Optimizing data architecture requires a tactical approach, not a passive approach. The demanding task of optimization requires the ability to heavily prioritize. After you have identified why, determine how using our pre-built roadmap to address the four common drivers.

    Each of the layers of an organization’s data architecture have associated challenges to optimization

    Stop! Before you begin, recognize these “gotchas” that can present roadblocks to creating an effective data architecture environment.

    Before diving headfirst into creating your tactical data architecture plan, documenting the challenges associated with each aspect of the organization’s data architecture can help to identify where you need to focus your energy in optimizing each tier. The following table presents the common challenges across the five tiers:

    Source Tier

    Integration Tier

    Warehousing Tier

    Analytics Tier

    Presentation Tier

    Inconsistent data models Performance issues Scalability of the data warehouse Data currency, flexibility Model interoperability
    Data quality measures: data accuracy, timeliness, accessibility, relevance Duplicated data Infrastructure needed to support volume of data No business context for using the data in the correct manner No business context for using the data in the correct manner
    Free-form field and data values beyond data domain Tokenization and other required data transformations Performance
    Volume
    Greedy consumers can cripple performance
    Insufficient infrastructure
    Inefficiencies in building the data mart Report proliferation/chaos (“kitchen sink dashboards”)
    Reporting out of source systems DB model inefficiencies
    Manual errors;
    Application usability
    Elasticity

    Create metrics before you plan to optimize your data architecture

    Associated Activity icon 2.2.3 1 hour

    INPUT: Tactics that will be used to optimize data architecture.

    OUTPUT: Metrics that can be used to measure optimization success.

    Materials: Data Architecture Tactical Roadmap Tool

    Participants: Data architect

    Metrics will help you to track your optimization efforts and ensure that they are providing value to the organization.

    There are two types of metrics that are useful for data architects to track and measure: program metrics and project metrics. Program metrics represent the activities that the data architecture program, which is the sum of multiple projects, should help to improve. Project metrics are the more granular metrics that track each project.

    Program Metrics

    • TCO of IT
      • Costs associated with applications, databases, data maintenance
      • Should decrease with better data architecture (rationalized apps, operationalized databases)
    • Cost savings:
      • Retiring a legacy system and associated databases
      • Consolidated licensing
      • Introducing shared services
    • Data systems under maintenance (maintenance burden)
    • End-user data requests fulfilled
    • Improvement of time of delivery of reports and insights

    Project Metrics

    • Percent of projects in alignment with EA
    • Percent of projects compliant with the EA governance process (architectural due diligence rate)
    • Reducing time to market for launching new products
      • Reducing human error rates
      • Speeding up order delivery
      • Reducing IT costs
      • Reducing severity and frequency of security incidents

    Use Tab 6. Metrics of the Data Architecture Tactical Roadmap Tool to document and track metrics associated with your optimization tactics.

    Use Info-Tech’s resources to build your data architecture capabilities

    The following resources from Info-Tech can be used to improve the capabilities that were identified as having a gap. Read more about the details of the five-tier architecture in the blueprints below:

    Data Governance

    Data architecture depends on effective data governance. Use our blueprint, Enable Shared Insights With an Effective Data Governance Engine to get more out of your architecture.

    Data Quality

    The key to maintaining high data quality is a proactive approach that requires you to establish and update strategies for preventing, detecting, and correcting errors. Find out more on how to improve data quality with Info-Tech’s blueprint, Restore Trust in Your Data Using a Business-Aligned Data Quality Management Approach.

    Master Data Management

    When you start your data governance program, you will quickly realize that you need an effective MDM strategy for managing your critical data assets. Use our blueprint, Develop a Master Data Management Strategy and Roadmap to Better Monetize Data to get started with MDM.

    Data Warehouse

    The key to maintaining high data quality is a proactive approach that requires you to establish and update strategies for preventing, detecting, and correcting errors. Find out more on how to improve data quality with Info-Tech’s blueprint, Drive Business Innovation With a Modernized Data Warehouse Environment.

    With the optimal tactics identified, the monetary authority uncovered areas needing improvement

    CASE STUDY

    Industry: Financial
    Source: Info-Tech Consulting
    Symbol for 'Monetary Authority Case Study'.

    Part 2

    After establishing the appropriate tactics based on its business driver, the monetary authority was able to identify its shortcomings and adopt resolutions to remedy the issues.

    Best Practice Tactic Current State Solution
    Tier 1 - Data Sources Identify data sources Data coming from a number of locations. Create data model for old and new systems.
    Ensure data quality Internal data scanned from paper and incomplete. Data cleansing and update governance and business rules for migration to new system.
    External sources providing conflicting data.
    Tier 3 - Data Warehousing Data catalogue Data aggregated incompletely. Built proper business data glossary for searchability.
    Indexing Data warehouse performance sub-optimal. Architected data warehouse for appropriate use (star schema).
    Tier 4 - Data Analytics Data accessibility Relevant data buried in warehouse. Build data marts for access.
    Data reduction Accurate report building could not be performed in current storage. Built interim solution sandbox, spin up SQL database.

    Establishing these solutions provided the organization with necessary information to build their roadmap and move towards implementing an optimized data architecture.

    If you want additional support, have our analysts guide you through this phase as part of an Info-Tech Workshop Associated Activity icon

    Book a workshop with our Info-Tech analysts:

    Photo of a Info-Tech analyst.
    • To accelerate this project, engage your IT team in an Info-Tech workshop with an Info-Tech analyst team.
    • Info-Tech analyst will join you and your team onsite at your location or welcome you to Info-Tech's historic Toronto office to participate in an innovative onsite workshop.
    • Contact your account manager (www.infotech.com/account), or email Workshops@InfoTech.com for more information.

    The following are sample activities that will be conducted by Info-Tech analysts with your team:

    2.1.1 – 2.2.2

    Sample of activities 2.1.1 and 2.2.2, the first being 'Determine your current state across the related architecture tiers'. Evaluate your current capabilities and design your target data quality practice from two angles

    In this assessment and planning activity, the team will evaluate the current and target capabilities for your data architecture’s ability to meet business needs based on the essential capabilities across the five tiers of an organization’s architectural environment.

    2.2.3

    Sample of activity 2.2.3 'Create metrics before you plan to optimize your data architecture'. Create metrics to track the success of your optimization plan.

    The Info-Tech facilitator will guide you through the process of creating program and project metrics to track as you optimize your data architecture. This will help to ensure that the tactics are helping to improve crucial business attributes.

    Build a Business-Aligned Data Architecture Optimization Strategy

    PHASE 3

    Create Your Tactical Data Architecture Roadmap

    Phase 3 outline

    Associated Activity icon Call 1-888-670-8889 or email GuidedImplementations@InfoTech.com for more information.

    Complete these steps on your own, or call us to complete a guided implementation. A guided implementation is a series of 2-3 advisory calls that help you execute each phase of a project. They are included in most advisory memberships.

    Guided Implementation 3: Create Your Tactical Data Architecture Roadmap

    Proposed Time to Completion: 2 weeks
    Step 3.1: Personalize Your Data Architecture RoadmapStep 3.2: Manage Your Data Architecture Decisions and the Resulting Changes
    Start with an analyst kick-off call:
    • Review the tactical plan that addresses the business drivers by optimizing your data architecture in the relevant focus areas.
    Review findings with analyst:
    • Discuss and review the roadmap of optimization activities, including dependencies, timing, and ownership of activities.
    • Understand how change management is an integral aspect of any data architecture optimization plan.
    Then complete these activities…
    • Create your detailed data architecture initiative roadmap.
    Then complete these activities…
    • Create your Data Architecture Decision Template to document the changes that are going to be made to optimize your data architecture environment.
    • Review how change management fits into the data architecture improvement program.
    With these tools & templates:
    • Data Architecture Tactical Roadmap Tool
    With these tools & templates:
    • Data Architecture Decision Template

    Phase 3 Results & Insights

    • Phase 3 will help you to build a personalized roadmap and plan for optimizing data architecture in your organization. In carrying out this roadmap, changes will, by necessity, occur. Therefore, an integral aspect of a data architect’s role is change management. Use the resources included in Phase 3 to smoothen the change management process.

    Phase 3, Step 1: Personalize Your Data Architecture Roadmap

    PHASE 3

    3.1 3.2
    Personalize Your Data Architecture Roadmap Manage Your Data Architecture Decisions and the Resulting Changes

    This step will walk you through the following activities:

    • Determine the timing, effort, and ownership of the recommended optimization initiatives.
    • Brainstorm initiatives that are not yet on the roadmap but apply to you.

    This step involves the following participants:

    • Data Architect
    • DBAs
    • Enterprise Architect

    Outcomes of this step

    • A roadmap of specific initiatives that map to the tactical plan for optimizing your organization’s data architecture.
    • A plan for communicating high-level business objectives to data workers to address the issues of the business.

    Now that you have tactical priorities, identify the actionable steps that will lead you to an optimized data architecture

    Phase 1 and 2 helped you to identify tactics that address some of the most common business drivers. Phase 3 will bring you through the process of practically planning what those tactics look like in your organization’s environment and create a roadmap to plan how you will generate business value through optimization of your data architecture environment.

    Diagram of the three phases and the goals of each one. The first phase says 'Identify your data architecture business driver' and highlights 'Business Driver 3' out of four to focus on in Phase 2. Phase 2 says 'Optimization tactics across the five-tier logical data architecture' and identifies four of six 'Tactics' to use in Phase 3. Phase 3 is a 'Practical Roadmap of Initiatives' and utilizes a timeline of initiatives in which to apply the chosen tactics.

    Use the Data Architecture Tactic Roadmap Tool to personalize your roadmap

    Supporting Tool icon 3.1.1 Data Architecture Tactic Roadmap Tool
    Generating Your Roadmap
    1. On Tab 5. Tactic and Initiative Planning, you will find a list of tactics that correspond to every capability that applies to your chosen driver and where there is a gap. In addition, each tactic has a sequence of “Suggested Initiatives,” which represent the best-practice steps that you should take to optimize your data architecture according to your priorities and gaps.
    2. Customize this list of initiatives according to your needs.
    3. The Gantt chart is generated in Tab 7. Initiative Roadmap, and can be used to organize your plan and ensure that all of the essential aspects of optimizing data architecture are addressed.
    4. The roadmap can be used as an “executive brief” roadmap and as a communication tool for the business.
    Screenshot of the Data Architecture Tactic Roadmap Tool, Tab 5. Tactic and Initiative Planning.
    Tab 5. Tactic and Initiative Planning

    Screenshot of the Data Architecture Tactic Roadmap Tool, Tab 7. Initiative Roadmap.
    Tab 7. Initiative Roadmap

    Determine the details of your data architecture optimization activities

    Associated Activity icon 3.1.2 1 hour

    INPUT: Timing of initiatives for optimizing data architecture.

    OUTPUT: Optimization roadmap

    Materials: Data Architecture Tactic Roadmap Tool

    Participants: Data architect, Enterprise Architect

    Instructions

    1. With the list of suggested activities in place on Tab 5. Tactic and Initiative Planning, select whether or not the initiatives will be included in the roadmap. By default, all of the initiatives are set to “Yes.”
    2. Plan the sequence, starting time, and length of each initiative, as well as the assigned responsibility of the initiative in Tab 5. Tactic and Initiative Planning of the Data Architecture Tactic Roadmap Tool.
    3. The tool will a generate a Gantt chart based on the start and length of your initiatives.
    4. The Gantt chart is generated in Tab 7. Initiative Roadmap.
    Screenshot of the Data Architecture Tactic Roadmap Tool, Tab 5. Tactic and Initiative Planning. Tab 5. Tactic and Initiative Planning Screenshot of the Data Architecture Tactic Roadmap Tool, Tab 7. Initiative Roadmap. Tab 7. Initiative Roadmap

    Info-Tech Insight

    The activities that populate the roadmap can be taken as best practice activities. If you want an actionable, comprehensive, and prescriptive plan for optimizing your data architecture, fill in the timing of the activities and print the roadmap. This can serve as a rapid communication tool for your data architecture plan to the business and other architects.

    Optimizing data architecture relies on communication between the business and data workers

    Remember: Data architects bridge the gap between strategic and technical requirements of data.

    Visualization centering the 'Data Architect' as the bridge between 'Data Workers', 'Business', and 'Data & Applications'.

    Therefore, as you plan the data and its interactions with applications, it is imperative that you communicate the plan and its implications to the business and the data workers. Stock photo of coworkers communicating.
    Also remember: In Phase 1, you built your tactical data architecture optimization plan.
    Sample 1 of the Data Architecture Optimization Template. Sample 2 of the Data Architecture Optimization Template.
    Use this document to communicate your plan for data architecture optimization to both the business and the data workers. Socialize this document as a representation of your organization’s current data architecture as well as where it is headed in the future.

    Communicate your data architecture optimization plan to the business for approval

    Associated Activity icon 3.1.3 2 hours

    INPUT: Data Architecture Tactical Roadmap

    OUTPUT: Communication plan

    Materials: Data Architecture Optimization Template

    Participants: Data Architect, Business representatives, IT representatives

    Instructions

    Begin by presenting your plan and roadmap to the business units who participated in business interviews in activity 1.1.3 of Phase 1.

    If you receive feedback that suggests that you should make revisions to the plan, consult Info-Tech Research Group for suggestions on how to improve the plan.

    If you gain approval for the plan, communicate it to DBAs and other data workers.

    Iterative optimization and communication plan:
    Visualization of the Iterative optimization and communication plan. 'Start here' at 'Communicate Plan and Roadmap to the Business', and then continue in a cycle of 'Receive Approval or Suggested Modifications', 'Get Advice for Improvements to the Plan', 'Revise Plan', and back to the initial step until you receive 'Approval', then 'Present to Data Workers'.

    With a roadmap in place, the monetary authority followed a tactical and practical plan to repair outdated data architecture

    CASE STUDY

    Industry: Financial
    Source: Info-Tech Consulting
    Symbol for 'Monetary Authority Case Study'.

    Part 3

    After establishing the appropriate tactics based on its business driver, the monetary authority was able to identify its shortcomings and adopt resolutions to remedy the issues.

    Challenge

    A monetary authority was placed under new requirements where it would need to produce 6 different report types on its clients to a regulatory body within a window potentially as short as 1 hour.

    With its current capabilities, it could complete such a task in roughly 7 days.

    The organization’s data architecture was comprised of legacy systems that had poor searchability. Moreover, the data it worked with was scanned from paper, regularly incomplete and often inconsistent.

    Solution

    The solution first required the organization to establish the business driver behind the need to optimize its architecture. In this case, it would be compliance requirements.

    With Info-Tech’s methodology, the organization focused on three tiers: data sources, warehousing, and analytics.

    Several solutions were developed to address the appropriate lacking capabilities. Firstly, the creation of a data model for old and new systems. The implementation of governance principles and business rules for migration of any data. Additionally, proper indexing techniques and business data glossary were established. Lastly, data marts and sandboxes were designed for data accessibility and to enable a space for proper report building.

    Results

    With the solutions established, the monetary authority was given information it needed to build a comprehensive roadmap, and is currently undergoing the implementation of the plan to ensure it will experience its desired outcome – an optimized data architecture built with the capacity to handle external compliance requirements.

    Phase 3, Step 2: Manage Your Data Architecture Decisions and the Resulting Changes

    PHASE 3

    3.13.2
    Personalize Your Data Architecture RoadmapManage Your Data Architecture Decisions and the Resulting Changes

    This step will walk you through the following activities:

    • With a plan in place, document the major architectural decisions that have been and will be made to optimize data architecture.
    • Create a plan for change and release management, an essential function of the data architect role.

    This step involves the following participants:

    • Data Architect
    • Enterprise Architect

    Outcomes of this step

    • Resources for documenting and managing the inevitable change associated with updates to the organization’s data architecture environment.

    To implement data architecture changes, you must plan to accommodate the issues that come with change

    Once you have a plan in place, one the most challenging aspects of improving an organization is yet to come…overcoming change!

    “When managing change, the job of the data architect is to avoid unnecessary change and to encapsulate necessary change.

    You must provide motivation for simplifying change, making it manageable for the whole organization.” (Andrew Johnston, Independent Consultant)

    Stock photo of multiple hands placing app/website design elements on a piece of paper.

    Create roadmap

    Arrow pointing down.

    Communicate roadmap

    Arrow pointing down.

    Implement roadmap

    Arrow pointing down.

    Change management

    Use the Data Architecture Decision Template when architectural changes are made

    Supporting Tool icon 3.2 Data Architecture Decision Template
    Document the architectural decisions made to provide context around changes made to the organization’s data environment.

    The goal of this Data Architecture Decision Template is to provide data architects with a template for managing the changes that accompany major architectural decisions. As you work through the Build a Business-Aligned Data Architecture Optimization Strategy blueprint, you will create a plan for tactical initiatives that address the drivers of the business to optimize your data architecture. This plan will bring about changes to the organization’s data architecture that need change management considerations.

    Document any major changes to the organization’s data architecture that are required to evolve with the organization’s drivers. This will ensure that major architectural changes are documented, tracked, and that the context around the decision is maintained.

    “Environment is very chaotic nowadays – legacy apps, sprawl, ERPs, a huge mix and orgs are grappling with what our data landscape look like? Where are our data assets that we need to use?” (Andrew Johnston, Independent Consultant)

    Sample of the Data Architecture Decision Template.

    Use Info-Tech’s Data Architecture Decision Template to document any major changes in the organization’s data architecture.

    Leverage Info-Tech’s resources to smooth change management

    As changes to the architectural environment occur, data architects must stay ahead of the curve and plan the change management considerations that come with major architectural decisions.

    “When managing change, the job of the data architect is to avoid unnecessary change and to encapsulate necessary change.

    You must provide motivation for simplifying change, making it manageable for the whole organization.” (Andrew Johnston, Independent Consultant)

    See Info-Tech’s resources on change management to smooth changes:
    Banner for the blueprint set 'Optimize Change Management' with subtitle 'Turn and face the change with a right-sized change management process'.
    Sample of the Optimize Change Management blueprint.

    Change Management Blueprint

    Sample of the Change Management Roadmap Tool.

    Change Management Roadmap Tool

    Use Info-Tech’s resources for effective release management

    As changes to the architectural environment occur, data architects must stay ahead of the curve and plan the release management considerations around new hardware and software releases or updates.

    Release management is a process that encompasses the planning, design, build, configuration, and testing of hardware and software releases to create a defined set of release components (ITIL). Release activities can include the distribution of the release and supporting documentation directly to end users. See Info-Tech’s resources on Release Management to smooth changes:

    Banner for the blueprint set 'Take a Holistic View to Optimize Release Management' with subtitle 'Build trust by right-sizing your process using appropriate governance'.
    Samples of the Release Management blueprint.

    Release Management Blueprint

    Sample of the Release Management Process Standard Template.

    Release Management Process Standard Template

    If you want additional support, have our analysts guide you through this phase as part of an Info-Tech Workshop Associated Activity icon

    Book a workshop with our Info-Tech analysts:

    Photo of a Info-Tech analyst.
    • To accelerate this project, engage your IT team in an Info-Tech workshop with an Info-Tech analyst team.
    • Info-Tech analyst will join you and your team onsite at your location or welcome you to Info-Tech's historic Toronto office to participate in an innovative onsite workshop.
    • Contact your account manager (www.infotech.com/account), or email Workshops@InfoTech.com for more information.

    The following are sample activities that will be conducted by Info-Tech analysts with your team:

    3.1.1

    Sample of activity 3.1.2 'Determine the timing of your data architecture optimization activities'. Create your personalized roadmap of activities.

    In this activity, the facilitator will guide the team in evaluating practice gaps highlighted by the assessment, and compare these gaps at face value so general priorities can be documented. The same categories as in 3.1.1 are considered.

    3.1.3

    Sample of activity 3.1.3 'Communicate your Data Architecture Optimization Plan to the business for approval'. Communicate your data architecture optimization plan.

    The facilitator will help you to identify the optimal medium and timing for communicating your plan for optimizing your data architecture.

    Insight breakdown

    Insight 1

    • Data architecture needs to evolve along with the changing business landscape. There are four common business drivers that put most pressure on archaic architectures. As a result, the organization’s architecture must be flexible and responsive to changing business needs.

    Insight 2

    • Data architecture is not just about models.
      Viewing data architecture as just technical data modeling can lead to structurally unsound data that does not serve the business.

    Insight 3

    • Data is used differently across the layers of an organization’s data architecture, and the capabilities needed to optimize use of data change with it. Architecting and managing data from source to warehousing to presentation requires different tactics for optimal use.

    Summary of accomplishment

    Knowledge Gained

    • An understanding of what data architecture is, how data architects can provide value to the organization, and how data architecture fits into the larger enterprise architecture picture.
    • The capabilities required for optimization of the organization’s data architecture across the five tiers of the logical data architecture model.

    Processes Optimized

    • Prioritization and planning of data architect responsibilities across the five tiers of the five-tier logical data architecture model.
    • Roadmapping of tactics that address the most common business drivers of the organization.
    • Architectural change management.

    Deliverables Completed

    • Data Architecture Driver Pattern Identification Tool
    • Data Architecture Optimization Template
    • Data Architecture Trends Presentation
    • Data Architecture Roadmap Tool
    • Data Architecture Decision Template

    Research contributors and experts

    Photo of Ron Huizenga, Senior Product Manager, Embarcadero Technologies, Inc. Ron Huizenga, Senior Product Manager
    Embarcadero Technologies, Inc.

    Ron Huizenga has over 30 years of experience as an IT executive and consultant in enterprise data architecture, governance, business process reengineering and improvement, program/project management, software development, and business management. His experience spans multiple industries including manufacturing, supply chain, pipelines, natural resources, retail, healthcare, insurance, and transportation.

    Photo of Andrew Johnston, Architect, Independent Consultant. Andrew Johnston, Architect Independent Consultant

    An independent consultant with a unique combination of managerial, commercial, and technical skills, Andrew specializes in the development of strategies and technical architectures that allow businesses to get the maximum benefit from their IT resources. He has been described by clients as a "broad spectrum" architect, summarizing his ability to engage in many problems at many levels.

    Research contributors

    Internal Contributors
    Logo for Info-Tech Research Group.
    • Steven J. Wilson, Senior Director, Research & Advisory Services
    • Daniel Ko, Research Manager
    • Bernie Gilles, Senior Director, Research & Advisory Services
    External Contributors
    Logo for Embarcadero.
    Logo for Questa Computing. Logo for Geha.
    • Ron Huizenga, Embercardo Technologies
    • Andrew Johnston, Independent Consultant
    • Darrell Enslinger, Government Employees Health Association
    • Anonymous Contributors

    Bibliography

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    Aston, Dan. “The Economic value of Enterprise Architecture and How to Show It.” Erwin. Aug, 2016. Web. 20 Apr 2017. [http://erwin.com/blog/economic-value-enterprise-architecture-show/]

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    Boyd, Ryan, et al. “Relational vs. Graph Data Modeling” DZone. Mar 2016. Web. 25 Apr 2017. [https://dzone.com/articles/relational-vs-graph-data-modeling]

    Brahmachar, Satya. “Theme To Digital Transformation - Journey to Data Driven Enterprise” Feb, 2015. Web. 20 Apr 2017. [http://satyabrahmachari-thought-leader.blogspot.ca/2015/02/i-smac-theme-to-digital-transformation.html]

    Capsenta. “NoETL.” Capsenta. Web. 25 Apr 2017. [https://capsenta.com/wp-content/uploads/2015/03/Capsenta-Booklet.pdf]

    Connolly, Shaun. “Implementing the Blueprint for Enterprise Hadoop” Hortonworks. Apr, 2014. Web. 25 Apr 2017. https://hortonworks.com/blog/implementing-the-blue...

    Forbes. “Cloud 2.0: Companies Move From Cloud-First To Cloud-Only.” Forbes. Apr, 2017. Web. 25 Apr 2017. [https://www.forbes.com/sites/vmware/2017/04/07/cloud-2-0-companies-move-from-cloud-first-to-cloud-only/#5cd9d94a4d5e]

    Forgeat, Julien. “Lambda and Kappa.” Ericsson. Nov 2015. Web 25 Apr 2017. [https://www.ericsson.com/research-blog/data-knowledge/data-processing-architectures-lambda-and-kappa/]

    Grimes, Seth. “Is It Time For NoETL?” InformationWeek. Mar, 2010. Web. 25 Apr 2017. [http://www.informationweek.com/software/information-management/is-it-time-for-noetl/d/d-id/1087813]

    Gupta, Manav. et al. “How IB‹ leads in building big data analytics solutions in the cloud.” IBM. Feb, 2016. Web. 25 Apr 2017. [https://www.ibm.com/developerworks/cloud/library/cl-ibm-leads-building-big-data-analytics-solutions-cloud-trs/index.html#N102DE]

    “How To Build A Roadmap.” Hub Designs Magazine. Web 25 Apr 2017. [https://hubdesignsmagazine.com/2011/03/05/how-to-build-a-roadmap/]

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    Webber, Jim, and Ian Robinson. “The Top 5 Use Cases of Graph Databases.” Neo4j. 2015. Web. 25 Apr 2017. [http://info.neo4j.com/rs/773-GON-065/images/Neo4j_Top5_UseCases_Graph%20Databases.pdf]

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    Define Requirements for Outsourcing the Service Desk

    • Buy Link or Shortcode: {j2store}493|cart{/j2store}
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    • Parent Category Name: Service Desk
    • Parent Category Link: /service-desk
    • In organizations where technical support is viewed as non-strategic, many see outsourcing as a cost-effective way to provide this support. However, outsourced projects often fall short of their goals in terms of cost savings and the quality of support. 
    • Significant administrative work and up-front costs are required to outsource the service desk, and poor planning often results in project failure and a decrease of end-user satisfaction.
    • A complete turnover of the service desk can result in lost knowledge and control over processes, and organizations without an exit strategy can struggle to bring their service desk back in house and return the confidence of end users.

    Our Advice

    Critical Insight

    • Outsourcing is easy. Realizing the expected cost, quality, and focus benefits is hard. Successful outsourcing without being directly involved in service desk management is almost impossible.
    • You don’t need to standardize before you outsource, but you still need to conduct your due diligence. If you outsource without thinking about how you want the future to work, you will likely be unsatisfied with the result.
    • If cost is your only driver for outsourcing, understand that it comes at a cost. Customer service quality will likely be less, and your outsourcer may not add on frills such as Continual Improvement. Be careful that your specialists don’t end up spending more time working on incidents and service requests.

    Impact and Result

    • First decide if outsourcing is the correct step; there may be more preliminary work to do beforehand.
    • Assess requirements and make necessary adjustments before developing an outsource RFP.
    • Clearly define the project and produce an RFP to provide to vendors.
    • Plan for long-term success, not short-term gain.
    • Prepare to retain some of the higher-level service desk work.

    Define Requirements for Outsourcing the Service Desk Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Define Requirements for Outsourcing the Service Desk Deck – A step-by-step document to walk you through building a strategy for efficient service desk outsourcing.

    This storyboard will help you craft a project charter, create an RFP, and outline strategies to build a long-term relationship with the vendor.

    • Define Requirements for Outsourcing the Service Desk – Storyboard
    • Service Desk Outsourcing Requirements Database Library

    2. Service Desk Outsourcing Project Charter Template and Requirements Library – Best-of-breed templates to help you determine processes and build a strategy to outsource them.

    These templates will help you determine your service desk requirements and document your proposed service desk outsourcing strategy.

    • Service Desk Outsourcing Project Charter Template

    3. Service Desk Outsourcing RFP Template – A structured document to help you outline expectations and communicate requirements to managed service providers.

    This template will allow you to create a detailed RFP for your outsourcing agreement, document the statement of work, provide service overview, record exit conditions, and document licensing model and estimated pricing.

    • Service Desk Outsourcing RFP Template

    4. Service Desk Outsourcing Reference Interview Template and Scoring Tool – Materials to help you conduct efficient briefings and select the best vendor to fulfill your service desk requirements.

    Use the Reference Interview Template to outline a list of questions for interviewing current/previous customers of your candidate vendors. These interviews will help you with unbiased vendor scoring. The RFP Vendor Scoring Tool will help you facilitate vendor briefings with your list of questions and score candidate vendors efficiently through quantifying evaluations.

    • Service Desk Outsourcing Reference Interview Template
    • Service Desk Outsourcing RFP Scoring Tool

    Infographic

    Further reading

    Define Requirements for Outsourcing the Service Desk

    Prepare your RFP for long-term success, not short-term gains

    Define Requirements for Outsourcing the Service Desk

    Prepare your RFP for long-term success, not short-term gains

    EXECUTIVE BRIEF

    Analyst Perspective

    Outsource services with your eyes wide open.

    Cost reduction has traditionally been an incentive for outsourcing the service desk. This is especially the case for organizations that don't have minimal processes in place and those that need resources and skills to fill gaps.

    Although cost reduction is usually the main reason to outsource the service desk, in most cases service desk outsourcing increases the cost in a short run. But without a proper model, you will only outsource your problems rather than solving them. A successful outsourcing strategy follows a comprehensive plan that defines objectives, assigns accountabilities, and sets expectations for service delivery prior to vendor outreach.

    For outsourcing the service desk, you should plan ahead, work as a group, define requirements, prepare a strong RFP, and contemplate tension metrics to ensure continual improvement. As you build a project charter to outline your strategy for outsourcing your IT services, ensure you focus on better customer service instead of cost optimization. Ensure that the outsourcer can support your demands, considering your long-term achievement.

    Think about outsourcing like a marriage deed. Take into account building a good relationship before beginning the contract, ensure to include expectations in the agreement, and make it possible to exit the agreement if expectations are not satisfied or service improvement is not achieved.

    This is a picture of Mahmoud Ramin, PhD, Senior Research Analyst, Infrastructure and Operations, Info-Tech Research Group

    Mahmoud Ramin, PhD
    Senior Research Analyst
    Infrastructure and Operations
    Info-Tech Research Group

    Executive Summary

    Your Challenge

    In organizations where technical support is viewed as non-strategic, many see outsourcing as a cost-effective way to provide this support. However, outsourcing projects often fall short of their goals in terms of cost savings and quality of support.

    Common Obstacles

    Significant administrative work and up-front costs are required to outsource the service desk, and poor planning often results in project failure and the decrease of end-user satisfaction.

    A complete turnover of the service desk can result in lost knowledge and control over processes, and organizations without an exit strategy can struggle to bring their service desk back in house and reestablish the confidence of end users.

    Info-Tech's Approach

    • First decide if outsourcing is the correct step; there may be more preliminary work to do beforehand.
    • Assess requirements and make necessary adjustments before developing an outsource RFP.
    • Clearly define the project and produce an RFP to provide to vendors.
    • Plan for long-term success, not short-term gains.
    • Prepare to retain some of the higher-level service desk work.

    Info-Tech Insight

    Outsourcing is easy. Realizing all of the expected cost, quality, and focus benefits is hard. Successful outsourcing without being directly involved in service desk management is almost impossible.

    Your challenge

    This research is designed to help organizations that need to:

    • Outsource the service desk or portions of service management to improve service delivery.
    • Improve and repatriate existing outsourcing outcomes by becoming more engaged in the management of the function. Regular reviews of performance metrics, staffing, escalation, knowledge base content, and customer satisfaction are critical.
    • Understand the impact that outsourcing would have on the service desk.
    • Understand the potential benefits that outsourcing can bring to the organization.

    This image contains a donut chart with the following information: Salaries and Benefits - 68.50%; Technology - 9.30%; Office Space and Facilities Expense - 14.90%; Travel, Training, and Office Supplies - 7.30%

    Source: HDI 2017

    About 68.5% of the service desk fund is allocated to agent salaries, while only 9.3% of the service desk fund is spent on technology. The high ratio of salaries and expenses over other expense drives organizations to outsource their service desk without taking other considerations into account.

    Info-Tech Insight

    The outsourcing contract must preserve your control, possession, and ownership of the intellectual property involved in the service desk operation. From the beginning of the process, repatriation should be viewed as a possibility and preserved as a capability.

    Your challenge

    This research helps organizations who would like to achieve these goals:

    • Determine objectives and requirements to outsource the service desk.
    • Develop a project charter and build an outsourcing strategy to efficiently define processes to reduce risk of failure.
    • Build an outsourcing RFP and conduct interviews to identify the best candidate for service delivery.
    • Build a long-term relationship with an outsourcing vendor, making sure the vendor is able to satisfy all requirements.
    • Include a continual improvement plan in the outsourcing strategy and contain the option upon service delivery dissatisfaction.

    New hires require between 10 and 80 hours of training (Forward Bpo Inc., 2019).

    A benchmark study by Zendesk from 45,000 companies reveals that timely resolution of issues and 24/7 service are the biggest factors in customer service experience.

    This image contains a bar graph with the following data: Timely issue resolution; 24/7 support; Friendly agent; Desired contact method; Not to repeat info; Proactive support; Self-serve; Call back; Rewards & freebies

    These factors push many businesses to consider service desk outsourcing to vendors that have capabilities to fulfill such requirements.

    Common obstacles

    These barriers make this challenge difficult to address for many organizations:

    • In most cases, organizations must perform significant administrative work before they can make a move. Those that fail to properly prepare impede a smooth transition, the success of the vendor, and the ability to repatriate.
    • Successful outsourcing comes from the recognition that an organization is experiencing complete turnover of its service desk staff. These organizations engage the vendor to transition knowledge and process to ensure continuity of quality.
    • IT realizes the most profound hidden costs of outsourcing when the rate of ticket escalation increases, diminishing the capacity of senior technical staff for strategic project work.

    Many organizations may not get the value they expect from outsourcing in their first year.

    Common Reasons:

    • Overall lack of due diligence in the outsourcing process
    • Unsuitable or unclear service transition plan
    • Poor service provider selection and management

    Poor transition planning results in delayed benefits and a poor relationship with your outsourcing service provider. A poor relationship with your service provider results in poor communication and knowledge transfer.

    Key components of a successful plan:

    1. Determine goals and identify requirements before developing an RFP.
    2. Finalize your outsourcing project charter and get ready for vendor evaluation.
    3. Assess and select the most appropriate provider; manage the transition and vendor relationship.

    Outsource the service desk properly, and you could see a wide range of benefits

    Service Desk Outsourcing: Ability to scale up/down; Reduce fixed costs; Refocus IT efforts on core activities; Access to up-to-date technology; Adhere to  ITSM best practices; Increased process optimization; Focus IT efforts on advanced expertise; Reframe to shift-left;

    Info-Tech Insight

    In your service desk outsourcing strategy, rethink downsizing first-level IT service staff. This can be an opportunity to reassign resources to more valuable roles, such as asset management, development or project backlog. Your current service desk staff are most likely familiar with the current technology, processes, and regulations within IT. Consider the ways to better use your existing resources before reducing headcount.

    Info-Tech's Approach

    Determine Goals

    Conduct activities in the blueprint to pinpoint your current challenges with the service desk and find out objectives to outsource customer service.

    Define Requirements

    You need to be clear about the processes that will be outsourced. Considering your objectives, we'll help you discover the processes to outsource, to help you achieve your goals.

    Develop RFP

    Your expectations should be documented in a formal proposal to help vendors provide solid information about how they will satisfy your requirements and what their plan is.

    Build Long-Term Relationship

    Make sure to plan for continual improvement by setting expectations, tracking the services with proper metrics, and using efficient communication with the provider. Think about the rainy day and include exit conditions for ending the relationship if needed.

    Info-Tech's methodology

    1. Define the Goal

    2. Design an Outsourcing Strategy

    3. Develop an RFP and Make a Long-Term Relationship

    Phase Steps

    1.1 Identify goals and objectives

    1.2 Assess outsourcing feasibility

    2.1 Identify project stakeholders

    2.2 Outline potential risks and constraints

    3.1 Prepare service overview and responsibility matrix

    3.2 Define approach to vendor relationship management

    3.3 Manage the outsource relationship

    Phase Outcomes

    Service Desk Outsourcing Vision and Goals

    Service Desk Processes to Outsource

    Outsourcing Roles and Responsibilities

    Outsourcing Risks and Constraints

    Service Desk Outsourcing Project Charter

    Service Desk Outsourcing RFP

    Continual Improvement Plan

    Exit Strategy

    This is an image of the strategy which you will use to build your requirements for outsourcing the service desk.  it includes: 1. Define the Goal; 2. Design an Outsourcing Strategy; 3. Develop RFP and long-term relationship.

    Insight summary

    Focus on value

    Outsourcing is easy. Realizing all of the expected cost, quality, and focus benefits is hard. Successful outsourcing without being directly involved in service desk management is almost impossible.

    Define outsourcing requirements

    You don't need to standardize before you outsource, but you still need to conduct your due diligence. If you outsource without thinking about how you want the future to work, you will likely be unsatisfied with the result.

    Don't focus on cost

    If cost is your only driver for outsourcing, understand that there will be other challenges. Customer service quality will likely be less, and your outsourcer may not add on frills such as Continual Improvement. Be careful that your specialists don't end up spending more time working on incidents and service requests.

    Emphasize on customer service

    A bad outsourcer relationship will result in low business satisfaction with IT overall. The service desk is the face of IT, and if users are dissatisfied with the service desk, then they are much likelier to be dissatisfied with IT overall.

    Vendors are not magicians

    They have standards in place to help them succeed. Determine ITSM best practices, define your requirements, and adjust process workflows accordingly. Your staff and end users will have a much easier transition once outsourcing proceeds.

    Plan ahead to guarantee success

    Identify outsourcing goals, plan for service and system integrations, document standard incidents and requests, and track tension metrics to make sure the vendor does the work efficiently. Aim for building a long-term relationship but contemplate potential exit strategy.

    Blueprint deliverables

    Each step of this blueprint is accompanied by supporting deliverables to help you accomplish your goals:

    This is a screenshot from the Service Desk Outsourcing Requirements Database Library

    Service Desk Outsourcing Requirements Database Library

    Use this library to guide you through processes to outsource

    This is a screenshot from the Service Desk Outsourcing RFP Template

    Service Desk Outsourcing RFP Template

    Use this template to craft a proposal for outsourcing your service desk

    This is a screenshot from the Service Desk Outsourcing Reference Interview Template

    Service Desk Outsourcing Reference Interview Template

    Use this template to verify vendor claims on service delivery with pervious or current customers

    This is a screenshot from the Service Desk Outsourcing Vendor Proposal Scoring Tool

    Service Desk Outsourcing Vendor Proposal Scoring Tool

    Use this tool to evaluate RFP submissions

    Key deliverable:

    This is a screenshot from the key deliverable, Service Desk Outsourcing Project Charter

    Service Desk Outsourcing Project Charter

    Document your project scope and outsourcing strategy in this template to organize the project for efficient resource and requirement allocation

    Blueprint benefits

    IT Benefits

    Business Benefits

    • Determine current challenges with the service desk and identify services to outsource.
    • Make the project charter for an efficient outsourcing strategy that will lead to higher satisfaction from IT.
    • Select the best outsource vendor that will satisfy most of the identified requirements.
    • Reduce the risk of project failure with efficient planning.
    • Understand potential feasibility of service desk outsourcing and its possible impact on business satisfaction.
    • Improve end-user satisfaction through a better service delivery.
    • Conduct more efficient resource allocation with outsourcing customer service.
    • Develop a long-term relationship between the enterprise and vendor through a continual improvement plan.

    Info-Tech offers various levels of support to best suit your needs

    DIY Toolkit

    "Our team has already made this critical project a priority, and we have the time and capability, but some guidance along the way would be helpful."

    Guided Implementation

    "Our team knows that we need to fix a process, but we need assistance to determine where to focus. Some check-ins along the way would help keep us on track."

    Workshop

    "We need to hit the ground running and get this project kicked off immediately. Our team has the ability to take this over once we get a framework and strategy in place."

    Consulting

    "Our team does not have the time or the knowledge to take this project on. We need assistance through the entirety of this project."

    Diagnostics and consistent frameworks used throughout all four options

    Guided Implementation

    What does a typical GI on this topic look like?

    Phase 1Phase 2Phase 3

    Call #1: Scope your specific challenges and objectives

    Call #3: Identify project stakeholders, and potential risks and constraints

    Call #5: Create a detailed RFP

    Call #6: Identify strategy risks.

    Call #2: Assess outsourcing feasibility and processes to outsourceCall #4: Create a list of metrics to ensure efficient reporting

    Call #7: Prepare for vendor briefing and scoring each vendor

    Call #8: Build a communication plan

    A Guided Implementation (GI) is series of calls with an Info-Tech analyst to help implement our best practices in your organization.

    A typical GI is between 8 to 10 calls over the course of 4 to 6 months.

    Phase 1

    Define the goal

    Define the goal

    Design an outsourcing strategy

    Develop an RFP and make a long-term relationship

    1.1 Identify goals and objectives

    1.2 Assess outsourcing feasibility

    2.1 Identify project stakeholders

    2.2 Outline potential risks and constraints

    3.1 Prepare a service overview and responsibility matrix

    3.2 Define your approach to vendor relationship management

    3.3 Manage the outsource relationship

    This phase will walk you through the following activities:

    • Analysis outsourcing objectives
    • Assess outsourcing feasibility
    • Identify services and processes to outsource

    This phase involves the following participants:

    • Service Desk Team
    • IT Leadership

    Define requirements for outsourcing service desk support

    Step 1.1

    Identify goals and objectives

    Activities

    1.1.1 Find out why you want to outsource your service desk

    1.1.2 Document the benefits of outsourcing your service desk

    1.1.3 Identify your outsourcing vision and goals

    1.1.4 Prioritize service desk outsourcing goals to help structure your mission statement

    1.1.5 Craft a mission statement that demonstrates your decision to reach your outsourcing objectives

    Define the goal

    This step requires the following inputs:

    • List of strengths and weaknesses of the service desk
    • Challenges with the service desk

    This step involves the following participants:

    • CIO
    • IT Leadership
    • Service Desk Manager
    • IT Managers

    Outcomes of this step

    • Service desk outsourcing vision and goals
    • Benefits of outsourcing the service desk
    • Mission statement

    What is your rationale to outsource the service desk?

    Potential benefits of outsourcing the service desk:

    • Bring in the expertise and knowledge to manage tickets according to best-practice guidelines
    • Reduce the timeline to response and resolution
    • Improve IT productivity
    • Enhance IT services and improve performance
    • Augment relationship between IT and business through service-level improvement
    • Free up the internal team and focus IT on complex projects and higher priority tasks
    • Speed up service desk optimization
    • Improve end-user satisfaction through efficient IT services
    • Reduce impact of incidents through effective incident management
    • Increase service consistency via turnover reduction
    • Expand coverage hour and access points
    • Expand languages to service different geographical areas

    1.1.1 Find out why you want to outsource your service desk

    1 hour

    Service desk is the face of IT. Service desk improvement increases IT efficiency, lowers operation costs, and enhances business satisfaction.

    Common challenges that result in deciding to outsource the service desk are:

    Participants: IT Director, Service Desk Manager, Service Desk Team

    ChallengeExample
    Lack of tier 1 supportStartup does not have a dedicated service desk to handle incidents and provide services to end users.
    Inefficient ticket handlingMTTR is very high and end users are frustrated with their issues not getting solved quickly. Even if they call service desk, they are put on hold for a long time. Due to these inefficiencies, their daily work is greatly impacted.
    Restricted service hoursCompany headquartered in Texas does not have resources to provide 24/7 IT service. When users in the East Asia branch have a laptop issue, they must wait until the next day to get response from IT. This has diminished their satisfaction.
    Restricted languagesCompany X is headquartered in New York. An end user not fluent in English from Madrid calls in for support. It takes five minutes for the agent to understand the issue and log a ticket.
    Ticket backlogIT is in firefighting mode, very busy with taking care of critical incidents and requests from upper management. Almost no one is committed to the SLA because of their limited availability.

    Brainstorm your challenges with the service desk. Why have you decided to outsource your service desk? Use the above table as a sample.

    1.1.2 Document benefits of outsourcing your service desk

    1 hour

    1. Review the challenges with your current service desk identified in activity 1.1.1.
    2. Discuss possible ways to tackle these challenges. Be specific and determine ways to resolve these issues if you were to do it internally.
    3. Determine potential benefits of outsourcing the service desk to IT, business, and end users.
    4. For each benefit, describe dependencies. For instance, to reduce the number of direct calls (benefit), users should have access to service desk as a single point of contact (dependency).
    5. Document this activity in the Service Desk Outsourcing Project Charter Template.

    Download the Project Charter Template

    Input

    • List of challenges with the current service desk from activity 1.1.1

    Output

    • Benefits of outsourcing the service desk

    Materials

    • Whiteboard/flip charts
    • Markers
    • Sticky notes
    • Laptops

    Participants

    • IT Director/CIO
    • Service Desk Manager
    • Service Desk Team
    • IT Managers

    Why should you not consider cost reduction as a primary incentive to outsourcing the service desk?

    Assume that some of the costs will not go away with outsourcing

    When you outsource, the vendor's staff tend to gradually become less effective as:

    • They are managed by metrics to reduce costs by escalating sooner, reducing talk time, and proposing questionable solutions.
    • Turnover results in new employees that get insufficient training.

    You must actively manage the vendor to identify and resolve these issues. Many organizations find that service desk management takes more time after they outsource.

    You need to keep spending on service desk management, and you may not get away from technology infrastructure spending.

    Info-Tech Insight

    In their first year, almost 42% of Info-Tech's clients do not get the real value of outsourcing services as expected. This iss primarily because of misalignment of organizational goals with outcomes of the outsourced services.

    Consider the hidden costs of outsourcing

    Expected Costs

    Unexpected Costs

    Example

    Transition CostsSeverance and staff retention
    • Cost to adapt to vendor standards
    • Training cost of vendor staff
    • Lost productivity
    • Format for requirements
    • Training report developers to work with vendor systems
    FeesPrice of the engagement
    • Extra fees for additional services
    • Extra charges for uploading data to cloud storage
    • Portal access
    Management CostsTime directing account
    • Time directly managing vendor staff
    • Checking deliverables for errors
    • Disputing penalty amounts
    Rework CostsDowntime, defect rate, etc. (quality metrics measured in SLAs)
    • Time spent adapting deliverables for unanticipated requirements
    • Time spent assuring the quality and usefulness of deliverables
    • Completing quality assurance and updating knowledgebase articles
    • Adapting reporting for presentation to stakeholders

    Determine strategies to avoid each hidden cost

    Costs related to transitioning into the engagementAdapting to standards and training costs

    Adapting to standards: Define the process improvements you will need to work with each potential vendor.

    Training costs for vendor staff: Reduce training costs by keeping the same vendor staff on all of your projects.

    Fee-related costs

    Fees for additional services (that you thought were included)

    Carefully review each proposed statement of work to identify and reduce extra fees. Understand why extra fees occur in the SLA, the contract, and the proposed statement of work, and take steps to protect yourself and the vendor.

    Management-related costs

    Direct management of vendor staff and dispute resolution

    Direct management of vendor staff: Avoid excessive management costs by defining a two-tier management structure on both sides of the engagement.

    Time spent resolving disputes: Avoid prolonged resolution costs by defining terms of divorce for the engagement up front.

    Rework costs

    Unanticipated requirements and integration with existing systems

    Unanticipated requirements: Use a two-stage process to define requirements, starting with business people and then with review by technical staff.

    Integration with existing systems: Obtain a commitment from vendors that deliverables will conform to standards at points of integration with your systems.

    Your outsourcing strategy should address the reasons you decided to outsource

    A clear vision of strategic objectives prior to entering an outsourcing agreement will allow you to clearly communicate these objectives to the Managed Service Provider (MSP) and use them as a contracted basis for the relationship.

    • Define the business' overall approach to outsourcing along with the priorities, rules, and principles that will drive the outsourcing strategy and every subsequent outsourcing decision and activity.
    • Define specific business, service, and technical goals for the outsourcing project and relevant measures of success.

    "People often don't have a clear direction around what they're trying to accomplish. The strategic goals should be documented. Is this a cost-savings exercise? Is it because you're deficient in one area? Is it because you don't have the tools or expertise to run the service desk yourself? Figure out what problem you're trying to solve by outsourcing, then build your strategy around that.
    – Jeremy Gagne, Application Support Delivery Manager, Allegis Group

    Most organizations are driven to consider outsourcing their service desk hoping to improve the following:

    • Ability to scale (train people and acquire skills)
    • Focus on core competencies
    • Decrease capital costs
    • Access latest technology without large investment
    • Resolve labor force constraints
    • Gain access to special expertise without paying a full salary
    • Save money overall

    Info-Tech Insight

    Use your goals and objectives as a management tool. Clearly outline your desired project outcomes to both your in-house team and the vendor during implementation and monitoring. It will allow a common ground to unite both parties as the project progresses.

    Mitigate pitfalls that lay in the way of desired outcomes of outsourcing

    Desired outcomePitfalls to overcome
    IT can focus on core competencies and strategic initiatives rather than break-fix tasks.Escalation to second- and third-level support usually increases when the first level has been outsourced. Outsourcers will have less experience with your typical incidents and will give up on trying to solve some issues more quickly than your internal level-one staff.
    Low outsourcing costs compared to the costs needed to employ internal employees in the same role. Due to lack of incentive to decrease ticket volume, costs are likely to increase. As a result, organizations often find themselves paying more overall for an outsourced service desk than if they had a few dedicated IT service desk employees in-house.
    Improved employee morale as a result of being able to focus on more interesting tasks.Management often expects existing employee morale to increase as a result of shifting their focus to core and strategic tasks, but the fear of diminished job security often spreads to the remaining non-level-one employees.

    1.1.3 Identify outsourcing vision and goals

    Identify the goals and objectives of outsourcing to inform your strategy.

    Participants: IT Director, Service Desk Manager, Service Desk Team

    1-2 hours

    1. Meet with key business stakeholders and the service desk staff who were involved in the decision to outsource.
    2. As a group, review the results from activity 1.1.1 (challenges with current service desk operations) and identify the goals and objectives of the outsourcing initiative.
    3. Determine the key performance indicator (KPI) for each goal.
    4. Identify the impacted stakeholder/s for each goal.
    5. Discuss checkpoint schedule for each goal to make sure the list stays updated.

    Use the sample table as a starting point:

    1. Document your table in the Service Desk Outsourcing Project Charter Template.
    IDGoal DescriptionKPIImpacted StakeholdersCheckpoint Schedule
    1Provide capacity to take calls outside of current service desk work hours
    • Decreased in time to response
    • Decreased time to resolve
    • IT Entire organization
    • Every month
    2Take calls in different languages
    • Improved service delivery in different geographical regions
    • Improved end-user satisfaction
    • End users
    • Every month
    3Provide field support at remote sites with no IT presence without having to fly out an employee
    • 40% faster incident resolution and request fulfillment
    • Entire organization
    • Every month
    4Improve ease of management by vendor helping with managing and optimizing service desk tasks
    • Improved service management efficiency
    • Entire organization
    • Every 3 months

    Download the Project Charter Template

    Evaluate organizational demographics to assess outsourcing rationale

    The size, complexity, and maturity of your organization are good indicators of service desk direction with regards to outsourcing.

    Organization Size

    • As more devices, applications, systems, and users are added to the mix, vendor costs will increase but their ability to meet business needs will decrease.
    • Small organizations are often either rejected by vendors for being too small or locked into a contract that is overkill for their actual needs (and budget).

    Complexity

    • Highly customized environments and organizations with specialized applications or stringent regulatory requirements are very difficult to outsource for a reasonable cost and acceptable quality.
    • In these cases, the vendor is required to train skilled support or ends up escalating more tickets back to second- and third-level support.

    Requirements

    • Organizations looking to outsource must have defined outsourcing requirements before looking at vendors.
    • Without a requirement assessment, the vendor won't have guidelines to follow and you won't be able to measure their adherence.

    Info-Tech Insight

    Although less adherence to service desk best practices can be one of the main incentives to outsourcing the service desk, IT should have minimal processes in place to be able to set expectations with targeting vendors.

    1.1.4 Prioritize service desk outsourcing goals to help structure mission statement

    0.5-1 hour

    The evaluation process for outsourcing the service desk should be done very carefully. Project leaders should make sure they won't panic internal resources and impact their performance through the transition period.

    If the outsourcing process is rushed, it will result in poor evaluation, inefficient decision making, and project failure.

    1. Refer to results in activity 1.1.3. Discuss the service desk outsourcing goals once again.
    2. Brainstorm the most important objectives. Use sticky notes to prioritize the items from the most important to the least important.
    3. Edit the order accordingly.

    Input

    • Project goals from activity 1.1.3

    Output

    • Prioritized list of outsourcing goals

    Materials

    • Whiteboard/flip charts
    • Markers
    • Sticky notes
    • Laptops

    Participants

    • IT Director/CIO
    • Service Desk Manager
    • Service Desk Team
    • IT Managers

    Download the Project Charter Template

    1.1.5 Craft a mission statement that demonstrates your decision to reach outsourcing objectives

    Participants: IT Director, Service Desk Manager

    0.5-1 hour

    The IT mission statement specifies the function's purpose or reason for being. The mission should guide each day's activities and decisions. The mission statement should use simple and concise terminology and speak loudly and clearly, generating enthusiasm for the organization.

    Strong IT mission statements:

    • Articulate the IT function's purpose and reason for existence
    • Describe what the IT function does to achieve its vision
    • Define the customers of the IT function
    • Can be described as:
      • Compelling
      • Easy to grasp
      • Sharply focused
      • Inspirational
      • Memorable
      • Concise

    Sample mission statements:

    • To help fulfill organizational goals, IT has decided to empower business stakeholders with outsourcing the service desk.
    • To support efficient IT service provision, better collaboration, and effective communication, [Company Name] has decided to outsource the service desk.
    • [Company Name] plans to outsource the service desk so it can identify bottlenecks and inefficiencies with current service desk processes and enable [Company Name] to innovate and support business growth.
    • Considering the goals and benefits determined in the previous activities, outline a mission statement.
    • Document your outsourcing mission statement in the "Project Overview" section of the Project Charter Template.

    Download the Project Charter Template

    Step 1.2

    Assess outsourcing feasibility

    Activities

    1.2.1 Create a baseline of customer experience

    1.2.2 Identify service desk processes to outsource

    1.2.3 Design an outsourcing decision matrix for service desk processes and services

    1.2.4 Discuss if you need to outsource only service desk or if additional services would benefit from outsourcing too

    Define the goal

    This step requires the following inputs:

    • List of service desk tasks and responsibilities

    This step involves the following participants:

    • CIO
    • IT Leadership
    • Service Desk Manager
    • Infrastructure Manager

    Outcomes of this step

    • End-user satisfaction with the service desk
    • List of processes and services to outsource

    1.2.1 Create a baseline of customer experience

    Solicit targeted department feedback on IT's core service capabilities, communications, and business enablement from end users. Use this feedback to assess end-user satisfaction with each service, broken down by department and seniority level.

    1. Complete an end-user satisfaction survey to define the current state of your IT services, including service desk (timeliness and effectiveness). With Info-Tech's end-user satisfaction program, an analyst will help you set up the diagnostic and will go through the report with you.
    2. Evaluate survey results.
    3. Communicate survey results with team leads and discuss the satisfaction rates and comments of the end users.
    4. Schedule to launch another survey one year after outsourcing the service desk.
    5. Your results will be compared to the following year's results to analyze the overall success/failure of your outsourcing project.

    A decrease of business and end-user satisfaction is a big drive to outsourcing the service desk. Conduct a customer service survey to discover your end-user experience prior to and after outsourcing the service desk.

    Don't get caught believing common misconceptions: outsourcing doesn't mean sending away all the work

    First-time outsourcers often assume they are transferring most of the operations over to the vendor, but this is often not the case.

    1. Management of performance, SLAs, and customer satisfaction remain the responsibility of your organization.
    2. Service desk outsource vendors provide first-line response. This includes answering the phones, troubleshooting simple problems, and redirecting requests that are more complex.
    3. The vendor is often able to provide specialized support for standard applications (and for customized applications if you'll pay for it). However, the desktop support still needs someone onsite, and that service is very expensive to outsource.
    4. Tickets that are focused on custom applications and require specialized or advanced support are escalated back to your organization's second- and third-level support teams.

    Switching to a vendor won't necessarily improve your service desk maturity

    You should have minimal requirements before moving.

    Whether managing in-house or outsourcing, it is your job to ensure core issues have been clarified, processes defined, and standards maintained. If your processes are ad-hoc or non-existent right now, outsourcing won't fix them.

    You must have the following in place before looking to outsource:

    • Defined reporting needs and plans
    • Formalized skill-set requirements
    • Problem management and escalation guidelines
    • Ticket templates and classification rules
    • Workflow details
    • Knowledge base standards

    Info-Tech Insight

    If you expect your problems to disappear with outsourcing, they might just get worse.

    Define long-term requirements

    Anticipate growth throughout the lifecycle of your outsourcing contract and build that into the RFP

    • Most outsourcing agreements typically last three to five years. In that time, you risk outgrowing your service provider by neglecting to define your long-term service desk requirements.
    • Outgrowing your vendor before your contract ends can be expensive due to high switching costs. Managing multiple vendors can also be problematic.
    • It is crucial to define your service desk requirements before developing a request for proposal to make sure the service you select can meet your organization's needs.
    • Make sure that the business is involved in this planning stage, as the goals of IT need to scale with the growth strategy of the business. You may select a vendor with no additional capacity despite the fact that your organization has a major expansion planned to begin two years from now. Assessing future requirements also allows you to culture match with the vendor. If your outlooks and practices are similar, the match will likely click.

    Info-Tech Insight

    Don't select a vendor for what your company is today – select a vendor for what your company will be years from now. Define your future service desk requirements in addition to your current requirements and leave room for growth and development.

    You can't outsource everything

    Manage the things that stay in-house well or suffer the consequences.

    "You can't outsource management; you can only outsource supervision." Barry Cousins, Practice Lead, Info-Tech Research Group

    What can be the vendor in charge of?

    What stays in-house?

    • Call and email answering
    • Ongoing daily ticket creation and tracking
    • Tier 1 support
    • Internal escalation to Level 2 support
    • External escalation to specialized Level 2 and Level 3 support
    • Knowledge base article creation
    • Service desk-related hardware acquisition and maintenance
    • Service desk software acquisition and maintenance
    • Security and access management
    • Disaster recovery
    • Staff acquisition
    • Facilities
    • The role of the Service Desk Manager
    • Skills and training standards
    • Document standardization
    • Knowledge base quality assurance and documentation standardization
    • Self-service maintenance, promotion, and ownership
    • Short and long-term tracking of vendor performance

    Info-Tech Insight

    The need for a Service Desk Manager does not go away when you outsource. In fact, the need becomes even stronger and never diminishes.

    Assess current service desk processes before outsourcing

    Process standards with areas such as documentation, workflow, and ticket escalation should be in place before the decision to outsource has been made.

    Every effective service desk has a clear definition of the services that they are performing for the end user. You can't provide a service without knowing what the services are.

    MSPs typically have their own set of standards and processes in play. If your service desk is not at a similar level of maturity, outsourcing will not be pleasant.

    Make sure that your metrics are reported consistently and that they tell a story.

    "Establish baseline before outsourcing. Those organizations that don't have enough service desk maturity before outsourcing should work with the outsourcer to establish the baseline."
    – Yev Khobrenkov, Enterprise Consultant, Solvera Solutions

    Info-Tech Insight

    Outsourcing vendors are not service desk builders; they're service desk refiners. Switching to a vendor won't improve your maturity; you must have a certain degree of process maturity and standardization before moving.

    Case Study

    INDUSTRY: Cleaning Supplies

    SOURCE: PicNet

    Challenge

    • Reckitt Benckiser of Australia determined that its core service desk needed to be outsourced.
    • It would retain its higher level service desk staff to work on strategic projects.
    • The MSP needed to fulfill key requirements outlined by Reckitt Benckiser.

    Solution

    • Reckitt Benckiser recognized that its rapidly evolving IT needs required a service desk that could fulfill the following tasks:
    • Free up internal IT staff.
    • Provide in-depth understanding of business apps.
    • Offer efficient, cost-effective support onsite.
    • Focus on continual service improvement (CSI).

    Results

    • An RFP was developed to support the outsourcing strategy.
    • With the project structure outlined and the requirements of the vendor for the business identified, Reckitt Benckiser could now focus on selecting a vendor that met its needs.

    1.2.1 Identify service desk processes to outsource

    2-3 hours

    Review your prioritized project goals from activity 1.1.4.

    Brainstorm requirements and use cases for each goal and describe each use case. For example: To improve service desk timeliness, IT should improve incident management, to resolve incidents according to the defined SLA and based on ticket priority levels.

    Discuss if you're outsourcing just incident management or both incident management and request fulfillment. If both, determine what level of service requests will be outsourced? Will you ask the vendor to provide a service catalog? Will you outsource self-serve and automation?

    Document your findings in the service desk outsourcing requirements database library.

    Input

    • Outsourcing project goals from activity 1.1.4

    Output

    • List of processes to outsource

    Materials

    • Sticky notes
    • Markers
    • Whiteboard/flip charts
    • Laptops

    Participants

    • IT Director/CIO
    • Service Desk Manager
    • Service Desk Team

    Download the Requirements Database Library

    1.2.2 Design an outsourcing decision matrix for service desk processes and services

    Participants: IT Director, Service Desk Manager, Infrastructure manager

    2-3 hours

    Most successful service desk outsourcing engagements have a primary goal of freeing up their internal resources to work on complex tasks and projects. The key outsourcing success factor is to find out internal services and processes that are standardized or should be standardized, and then determine if they can be outsourced.

    1. Review the list of identified service desk processes from activity 1.2.1.
    2. Discuss the maturity level of each process (low, medium, high) and document under the maturity column of the Outsource the Service Desk Requirements Database Library.
    3. Use the following decision matrix for each process. Discuss which tasks are important to strategic objectives, which ones provide competitive advantage, and which ones require specialized in-house knowledge.
    4. Identify processes that receive high vendor's performance advantage. For instance, access to talent, lower cost at scale, and access to technology.
    5. In your outsourcing assessment, consider a narrow scope of engagement and a broad view of what is important to business outcome.
    6. Based on your findings, determine the priority of each process to be outsourced. Document results in the service desk outsourcing requirements database library, and section 4.1 of the service desk outsourcing project charter.
    • Important to strategic objectives
    • Provides competitive advantage
    • Specialized in-house knowledge required

    This is an image of a quadrant analysis, where the X axis is labeled Vendor's Performance Advantage, and the Y axis is labeled Importance to Business Outcomes.

    • Talent/access to skills
    • Economies of scale/lower cost at scale
    • Access to technology

    Download the Requirements Database Library

    Download the Project Charter Template

    Maintain staff and training: you need to know who is being hired, how, and why

    Define documentation rules to retain knowledge

    • Establish a standard knowledge article template and list of required information.
    • Train staff on the requirements of knowledge base creation and management. Help them understand the value of the time spent recording their work.
    • It is your responsibility to assure the quality of each knowledge article. Outline accountabilities for internal staff and track for performance evaluations.

    For information on better knowledge management, refer to Info-Tech's blueprint Optimize the Service Desk With a Shift-Left Strategy.

    Expect to manage stringent skills and training standards

    • Plan on being more formal about a Service Manager position and spending more time than you allocated previously.
    • Complete a thorough assessment of the skills you need to keep the service desk running smoothly.
    • Don't forget to account for any customized or proprietary systems. How will you train vendor staff to accommodate your needs? What does their turnaround look like: would it be more likely that you acquire a dependable employee in-house?
    • Staffing requirements need to be actively monitored to ensure the outsourcer doesn't have degradation of quality or hiring standards. Don't assume that things run well – complete regular checks and ask for access to audit results.
    • Are the systems and data being accessed by the vendor highly sensitive or subject to regulatory requirements? If so, it is your job to ensure that vendor staff are being screened appropriately.

    Does your service desk need to integrate to other IT services?

    A common challenge when outsourcing multiple services to more than one vendor is a lack of collaboration and communication between vendors.

    • Leverage SIAM capabilities to integrate service desk tasks to other IT services, if needed.
    • "Service Integration and Management (SIAM) is a management methodology that can be applied in an environment that includes services sourced from a number of service providers" (Scopism Limited, 2020).
    • SIAM supports cross-functional integrations. Organizations that look for a single provider will be less likely to get maximum benefits from SIAM.

    There are three layers of entities in SIAM:

    • Customer Organization: The customer who receives services, who defines the relationship with service providers.
    • Service Integrator: End-to-end service governance and integration is done at this layer, making sure all service providers are committed to their services.
    • Service Provider: Responsible party for service delivery according to contract. It can be combination of internal provider, managed by internal agreements, and external provider, managed by SLAs between providers and customer organization.

    Use SIAM to obtain better results from multiple service providers

    In the SIAM model, the customer organization keeps strategic, governance, and business activities, while integrating other services (either internally or externally).

    This is an image of the SIAM model

    SIAM Layers. Source: SIAM Foundation BoK

    Utilize SIAM to obtain better results from multiple service providers

    SIAM reduces service duplication and improves service delivery via managing internal and external service providers.

    To utilize the SIAM model, determine the following components:

    • Service providers
    • Service consumers
    • Service outcomes
    • Service obstacles and boundaries
    • Service dependencies
    • Technical requirements and interactions for each service
    • Service data and information including service levels

    To learn more about adopting SIAM, visit Scopism.

    1.2.3 Discuss if you need to outsource only service desk or if additional services would benefit from outsourcing too

    1-2 hours

    • Discuss principles and goals of SIAM and how integrating other services can apply within your processes.
    • Review the list of service desk processes and tasks to be outsourced from activities 1.2.1 and 1.2.2.
    • Brainstorm a list of other services that are outsourced/need to be outsourced.
    • Determine providers of each service (both internal and external). Document the other services to be integrated in the project charter template and requirements database library.

    Input

    • SIAM objectives
    • List of service desk processes to outsource

    Output

    • List of other services to outsource and integrate in the project

    Materials

    • Sticky notes
    • Markers
    • Whiteboard/flip charts
    • Laptops

    Participants

    • IT Director/CIO
    • Service Desk Manager
    • Service Desk Team

    Download the Requirements Database Library

    Download the Project Charter Template

    Establish requirements for problem management in the outsourcing plan

    Your MSP should not just fulfill SLAs – they should be a proactive source of value.

    Problem management is a group effort. Make sure your internal team is assisted with sufficient and efficient data by the outsourcer to conduct a better problem management.

    Clearly state your organization's expectations for enabling problem management. MSPs may not necessarily need, and cannot do, problem management; however, they should provide metrics to help you discover trends, define recurring issues, and enable root cause analysis.

    For more information on problem management, refer to Info-Tech's blueprint Improve Incident and Problem Management.

    PROBLEM MANAGEMENT

    INCIDENT MANAGEMENT

    INTAKE: Ticket data from incident management is needed for incident matching to identify problems. Critical Incidents are also a main input to problem management.

    EVENT MANAGEMENT

    INTAKE: SMEs and operations teams monitoring system health events can identify indicators of potential future issues before they become incidents.

    APPLICATION, INFRASTRUCTURE, and SECURITY TEAMS

    ACTION: Problem tickets require investigation from relevant SMEs across different IT teams to identify potential solutions or workarounds.

    CHANGE MANAGEMENT

    OUTPUT: Problem resolution may need to go through Change Management for proper authorization and risk management.

    Outline problem management protocols to gain value from your service provider

    • For example, with a deep dive into ticket trend analysis, your MSP should be able to tell you that you've had a large number of tickets on a particular issue in the past month, allowing you to look into means to resolve the issue and prevent it from reoccurring.
    • A proactive MSP should be able to help your service levels improve over time. This should be built into the KPIs and metrics you ask for from the outsourcer.

    Sample Scenario

    Your MSP tracks ticket volume by platform.

    There are 100 network tickets/month, 200 systems tickets/month, and 5,000 end-user tickets/month.

    Tracking these numbers is a good start, but the real value is in the analysis. Why are there 5,000 end-user tickets? What are the trends?

    Your MSP should be providing a monthly root-cause analysis to help improve service quality.

    Outcomes:

    1. Meeting basic SLAs tells a small part of the story. The MSP is performing well in a functional sense, but this doesn't shed any insight on what kind of knowledge or value is being added.
    2. The MSP should provide routine updates on ticket trends and other insights gained through data analysis.
    3. A commitment to continual improvement will provide your organization with value throughout the duration of the outsourcing agreement.

    Phase 2

    Design an Outsourcing Strategy

    Define the goal

    Design an outsourcing strategy

    Develop an RFP and make a long-term relationship

    1.1 Identify goals and objectives

    1.2 Assess outsourcing feasibility

    2.1 Identify project stakeholders

    2.2 Outline potential risks and constraints

    3.1 Prepare a service overview and responsibility matrix

    3.2 Define your approach to vendor relationship management

    3.3 Manage the outsource relationship

    This phase will walk you through the following activities:

    • Identify roles and responsibilities
    • Determine potential risks of outsourcing the service desk
    • Build a list of metrics

    This phase involves the following participants:

    • Service Desk Team
    • IT Leadership

    Define requirements for outsourcing service desk support

    Step 2.1

    Identify project stakeholders

    Activity

    2.1.1 Identify internal outsourcing roles and responsibilities

    Design an Outsourcing Strategy

    This step requires the following inputs:

    • List of service desk roles
    • Service desk outsourcing goals

    This step involves the following participants:

    • IT Managers
    • Project Team
    • Service Desk Manager

    Outcome of this step

    • Outsourcing roles and responsibilities

    Design an outsourcing strategy to capture the vision of your service desk

    An outsourcing strategy is crucial to the proper accomplishment of an outsourcing project. By taking the time to think through your strategy beforehand, you will have a clear idea of your desired outcomes. This will make your RFP of higher quality and will result in a much easier negotiation process.

    Most MSPs are prepared to offer a standard proposal to clients who do not know what they want. These are agreements that are doomed to fail. A clearly defined set of goals (discussed in Phase 1), risks, and KPIs and metrics (covered in this phase) makes the agreement more beneficial for both parties in the long run.

    1. Identify goals and objectives
    2. Determine mission statement
    3. Define roles and responsibilities
    4. Identify risks and constraints
    5. Define KPIs and metrics
    6. Complete outsourcing strategy

    A successful outsourcing initiative depends on rigorous preparation

    Outsourcing is a garbage in, garbage out initiative. You need to give your service provider the information they need to provide an effective product.

    • Data quality is critical to your outsourcing initiative's success.
    • Your vendor will be much better equipped to help you and to better price its services if it has a thorough understanding of your IT environment.
    • This means more than just building a catalog of your hardware and software. You will need to make available documented policies and processes so you and your vendor can understand where they fit in.
    • Failure to completely document your environment can lead to a much longer time to value as your provider will have to spend much more time (and thus much more money) getting their service up and running.

    "You should fill the gap before outsourcing. You should make sure how to measure tickets, how to categorize, and what the cost of outsourcing will be. Then you'll be able to outsource the execution of the service. Start your own processes and then outsource their execution."
    – Kris Krishan, Head of IT and business systems, Waymo

    Case Study

    Digital media company built an outsourcing strategy to improve customer satisfaction

    INDUSTRY: Digital Media

    SOURCE: Auxis

    Challenge

    A Canadian multi-business company with over 13,000 employees would like to maintain a growing volume of digital content with their endpoint management.

    The client operated a tiered model service desk. Tier 1 was outsourced, and tier 2 tasks were done internally, for more complex tasks and projects.

    As a result of poor planning and defining goals, the company had issues with:

    • Low-quality ticket handling
    • High volume of tickets escalated to tier 2, restraining them from working on complex tickets
    • High turn over and a challenge with talent retention
    • Insufficient documentation to train external tier 1 team
    • Long resolution time and low end-user satisfaction

    Solution

    The company structured a strategy for outsourcing service desk and defined their expectations and requirements.

    They engaged with another outsourcer that would fulfill their requirements as planned.

    With the help of the outsourcer's consulting team, the client was able to define the gaps in their existing processes and system to:

    • Implement a better ticketing system that could follow best-practices guidelines
    • Restructure the team so they would be able to handle processes efficiently

    Results

    The proactive planning led to:

    • Significant improvement in first call resolution (82%).
    • MTTR improvement freed tier 2 to focus on business strategic objectives and allowed them to work on higher-value activities.
    • With a better strategy around outsourcing planning, the company saved 20% of cost compared to the previous outsourcer.
    • As a result of this partnership, the company is providing a 24/7 structure in multiple languages, which is aligned with the company's growth.
    • Due to having a clear strategy built for the project, the client now has better visibility into metrics that support long-term continual improvement plans.

    Define roles and responsibilities for the outsourcing transition to form the base of your outsourcing strategy

    There is no "I" in outsource; make sure the whole team is involved

    Outsourcing is a complete top-to-bottom process that involves multiple levels of engagement:

    • Management must make high-level decisions about staffing and negotiate contract details with the vendor.
    • Service desk employees must execute on the documentation and standardization of processes in an effort to increase maturity.
    • Roles and responsibilities need to be clearly defined to ensure that all aspects of the transition are completed on time.
    • Implement a full-scale effort that involves all relevant staff. The most common mistake is to have the project design follow the same top-down pattern as the decision-making process.

    Info-Tech Insight

    The service desk doesn't operate in isolation. The service desk interfaces with many other parts of the organization (such as finance, purchasing, field support, etc.), so it's important to ensure you engage stakeholders from other departments as well. If you only engage the service desk staff in your discussions around outsourcing strategy and RFP development, you may miss requirements that will come up when it's too late.

    2.1.1 Identify internal outsourcing roles and responsibilities

    2 hours

    1. The sample RACI chart in section 5 of the Project Charter Template outlines which positions are responsible, accountable, consulted, and informed for each major task within the outsourcing project.
    2. Responsible, is the group that is responsible for the execution and oversight of activities for the project. Accountable is the owner of the task/process, who is accountable for the results and outcomes. Consulted is the subject matter expert (SME) who is actively involved in the task/process and consulted on decisions. Informed is not actively involved with the task/process and is updated about decisions around the task/process.
    3. Make sure that you assign only one person as accountable per process. There can be multiple people responsible for each task. Consulted and Informed are optional for each task.
    4. Complete the RACI chart with recommended participants, and document in your service desk outsourcing project charter, under section 5.

    Input

    • RACI template
    • Org chart

    Output

    • List of roles and responsibilities for outsource project

    Materials

    • Whiteboard/flip charts
    • Markers
    • Laptops

    Participants

    • IT Director/CIO
    • Service Desk Manager
    • Service Desk Team

    Download the Project Charter Template

    Step 2.2

    Outline potential risks and constraints

    Activities

    2.2.1 Identify potential risks and constraints that may impact achievement of objectives

    2.2.2 Arrange groups of tension metrics to balance your reporting

    Design an Outsourcing Strategy

    This step will walk you through the following activities:

    • Outsourcing objectives
    • Potential risks

    This step involves the following participants:

    • IT Managers
    • Project Team
    • Service Desk Manager

    Outcomes of this step

    • Mitigation strategy for each risk
    • Service desk metrics

    Know your constraints to reduce surprises during project implementation

    No service desk is perfect; know your limits and plan accordingly

    Define your constraints to outsourcing the service desk.

    Consider all types of constraints and opportunities, including:

    • Business forces
    • Economic cycles
    • Disruptive tech
    • Regulation and compliance issues
    • Internal organizational issues

    Within the scope of a scouring decision, define your needs and objectives, measure those as much as possible, and compare them with the "as-is" situation.

    Start determining what alternative approaches/scenarios the organization could use to fill the gaps. Start a comparison of scenarios against drivers, goals, and risks.

    Constraints

    Goals and objectives

    • Budget
    • Maturity
    • Compliance
    • Regulations
    • Outsourcing Strategy

    Plan ahead for potential risks that may impede your strategy

    Risk assessment must go hand-in-hand with goal and objective planning

    Risk is inherent with any outsourcing project. Common outsourcing risks include:

    • Lack of commitment to the customer's goals from the vendor.
    • The distraction of managing the relationship with the vendor.
    • A perceived loss of control and a feeling of over-dependence on your vendor.
    • Managers may feel they have less influence on the development of strategy.
    • Retained staff may feel they have become less skilled in their specialist field.
    • Unanticipated expenses that were assumed to be offered by the vendor.
    • Savings only result from high capital investment in new projects on the part of the customer.

    Analyze the risks associated with a specific scenario. This analysis should identify and understand the most common sourcing and vendor risks using a risk-reward analysis for selected scenarios. Use tools and guidelines to assess and manage vendor risk and tailor risk evaluation criteria to the types of vendors and products.

    Info-Tech Insight

    Plan for the worst to prevent it from happening. Evaluating risk should cover a wide variety of scenarios including the worst possible cases. This type of thinking will be crucial when developing your exit strategy in a later exercise.

    2.2.1 Identify potential risks and constraints that may impact achievement of objectives

    1-3 hours

    1. Brainstorm any potential risks that may arise through the outsourcing project. Describe each risk and categorize both its probability of occurring and impact on the organization as high (H), medium (M), or low (L), using the table below:
    Risk Description

    Probability(H/M/L)

    Impact(H/M/L)Planned Mitigation
    Lack of documentationMMUse cloud-based solution to share documents.
    Knowledge transferLMDetailed knowledge-sharing agreement in place in the RFP.
    Processes not followedLHClear outline and definition of current processes.
    1. Identify any constraints for your outsourcing strategy that may restrict, limit, or place certain conditions on the outsourcing project.
      • This may include budget restrictions or staffing limitations.
      • Identifying constraints will help you be prepared for risks and will lessen their impact.
    2. Document risks and constraints in section 6 of the Service Desk Outsourcing Project Charter Template.

    Input

    • RACI template
    • Org chart

    Output

    • List of roles and responsibilities for outsource project

    Materials

    • Whiteboard/flip charts
    • Markers

    Participants

    • IT Director/CIO
    • Service Desk Manager
    • Service Desk Team

    Download the Project Charter Template

    Define service tiers and roles to develop clear vendor SLAs

    Management of performance, SLAs, and customer satisfaction remain the responsibility of your organization.

    Define the tiers and/or services that will be the responsibility of the MSP, as well as escalations and workflows across tiers. A sample outsourced structure is displayed here:

    External Vendor

    Tickets beyond the scope of the service desk staff need to be escalated back to the vendor responsible for the affected system.

    Tier 3

    Tickets that are focused on custom applications and require specialized or advanced support are escalated back to your organization's second- and third-level support teams.

    Tier 2

    The vendor is often able to provide specialized support for standard applications. However, the desktop support still needs someone onsite as that service is very expensive to outsource.

    Tier 1

    Service desk outsource vendors provide first-line response. This includes answering the phones, troubleshooting simple problems, and redirecting requests that are more complex.

    Info-Tech Insight

    If you outsource everything, you'll be at the mercy of consultancy or professional services shops later on. You won't have anyone in-house to help you deploy anything; you're at the mercy of a consultant to come in and tell you what to do and how much to spend. Keep your highly skilled people in-house to offset what you'd have to pay for consultancy. If you need to repatriate your service desk later on, you will need skills in-house to do so.

    Don't become obsessed with managing by short-term metrics – look at the big picture

    "Good" metric results may simply indicate proficient reactive fixing; long-term thinking involves implementing proactive, balanced solutions.

    KPIs demonstrate that you are running an effective service desk because:

    • You close an average of 300 tickets per week
    • Your first call resolution is above 90%
    • Your talk time is less than five minutes
    • Surveys reveal clients are satisfied

    While these results may appear great on the surface, metrics don't tell the whole story.

    The effort from any support team seeks to balance three elements:

    FCR: Time; Resources; Quality

    First-Contact Resolution (FCR) Rate

    Percentage of tickets resolved during first contact with user (e.g. before they hang up or within an hour of submitting ticket). Could be measured as first-contact, first-tier, or first-day resolution.

    End-User Satisfaction

    Perceived value of the service desk measured by a robust annual satisfaction survey of end users and/or transactional satisfaction surveys sent with a percentage of tickets.

    Ticket Volume and Cost Per Ticket

    Monthly operating expenses divided by average ticket volume per month. Report ticket volume by department or ticket category, and look at trends for context.

    Average Time to Resolve (incidents) or Fulfill (service requests)

    Time elapsed from when a ticket is "open" to "resolved." Distinguish between ticket resolution vs. closure, and measure time for incidents and service requests separately.

    Focus on tension metrics to achieve long-term success

    Tension metrics help create a balance by preventing teams from focusing on a single element.

    For example, an MSP built incentives around ticket volume for their staff, but not the quality of tickets. As a result, the MSP staff rushed through tickets and gamed the system while service quality suffered.

    Use metrics to establish baselines and benchmarking data:

    • If you know when spikes in ticket volumes occur, you can prepare to resource more appropriately for these time periods
    • Create KB articles to tackle recurring issues and assist tier 1 technicians and end users.
      • Employ a root cause analysis to eliminate recurring tickets.

    "We had an average talk time of 15 minutes per call and I wanted to ensure they could handle those calls in 15 minutes. But the behavior was opposite, [the vendor] would wrap up the call, transfer prematurely, or tell the client they'd call them back. Service levels drive behavior so make sure they are aligned with your strategic goals with no unintended consequences."
    – IT Services Manager, Banking

    Info-Tech Insight

    Make sure your metrics work cooperatively. Metrics should be chosen that cause tension on one another. It's not enough to rely on a fast service desk that doesn't have a high end-user satisfaction rate or runs at too high a cost; there needs to be balance.

    2.2.2 Arrange groups of tension metrics to balance your reporting

    1-3 hours

    1. Define KPIs and metrics that will be critical to service desk success.
    2. Distribute sticky notes of different colors to participants around the table.
    3. Select a space to place the sticky notes – a table, whiteboard, flip chart, etc. – and divide it into three zones.
    4. Refer to your defined list of goals and KPIs from activity 1.1.3 and discuss metrics to fulfill each KPI. Note that each goal (critical success factor, CSF) may have more than one KPI. For instance:
      1. Goal 1: Increase end-user satisfaction; KPI 1: Improve average transactional survey score. KPI 2: Improve annual relationship survey score.
      2. Goal 2: Improve service delivery; KPI 1: Reduce time to resolve incidents. KPI 2: Reduce time to fulfill service requests.
    5. Recall that tension metrics must form a balance between:
      1. Time
      2. Resources
      3. Quality
    6. Record the results in section 7 of the Service Desk Outsourcing Project Charter Template.

    Input

    • Service desk outsourcing goals
    • Service desk outsourcing KPIs

    Output

    • List of service desk metrics

    Materials

    • Whiteboard/flip charts
    • Sticky notes
    • Markers
    • Laptops

    Participants

    • Project Team
    • Service Desk Manager

    Download the Project Charter Template

    Phase 3

    Develop an RFP and make a long-term relationship

    Define the goal

    Design an outsourcing strategy

    Develop an RFP and make a long-term relationship

    1.1 Identify goals and objectives

    1.2 Assess outsourcing feasibility

    2.1 Identify project stakeholders

    2.2 Outline potential risks and constraints

    3.1 Prepare a service overview and responsibility matrix

    3.2 Define your approach to vendor relationship management

    3.3 Manage the outsource relationship

    This phase will walk you through the following activities:

    • Build your outsourcing RFP
    • Set expectations with candidate vendors
    • Score and select your vendor
    • Manage your relationship with the vendor

    This phase involves the following participants:

    • CIO
    • Service Desk Manager
    • IT Managers
    • Project Managers

    Define requirements for outsourcing service desk support

    Step 3.1

    Prepare a service overview and responsibility matrix

    Activities

    3.1.1 Evaluate your technology, people, and process requirements

    3.1.2 Outline which party will be responsible for which service desk processes

    This step requires the following inputs:

    • Service desk processes and requirements

    This step involves the following participants:

    • CIO
    • Service Desk Manager
    • IT Managers
    • Project Managers

    Outcomes of this step

    • Knowledge management and technology requirements
    • Self-service requirements

    Develop an RFP and make a long-term relationship

    Create a detailed RFP to ensure your candidate vendor will fulfill all your requirements

    At its core, your RFP should detail the outcomes of your outsourcing strategy and communicate your needs to the vendor.

    The RFP must cover business needs and the more detailed service desk functions required. Many enterprises only consider the functionality they need, while ignoring operational and selection requirements.

    Negotiate a supply agreement with the preferred outsourcer for delivery of the required services. Ensure your RFP covers:

    1. Service specification
    2. Service levels
    3. Roles and responsibilities
    4. Transition period and acceptance
    5. Prices, payment, and duration
    6. Agreement administration
    7. Outsourcing issues

    In addition to defining your standard requirements, don't forget to take into consideration the following factors when developing your RFP:

    • Employee onboarding and hardware imaging for new users
    • Applications you need current and future support for
    • Reporting requirements
    • Self-service options
    • Remote support needs and locations

    Although it may be tempting, don't throw everything over the wall at your vendor in the RFP. Evaluate your service desk functions in terms of quality, cost effectiveness, and the value provided from the vendor. Organizations should only outsource functions that the vendor can operate better, faster, or cheaper.

    Info-Tech Insight

    Involve the right stakeholders in developing your RFP, not just service desk. If only service desk is involved in RFP discussion, the connection between tier 1 and specialists will be broken, as some processes are not considered from IT's point of view.

    Identify ITSM solution requirements

    Your vendor probably uses a different tool to manage their processes; make sure its capabilities align with the vision of your service desk.

    Your service desk and outsourcing strategy were both designed with your current ITSM solution in mind. Before you hand the reins to an MSP, it is crucial that you outline how your current ITSM solution is being used in terms of functionality.

    Find out if it's better to have the MSP use their own ITSM tools or your ITSM solution.

    Benefits of operating within your own ITSM while outsourcing the service desk:

    Disadvantages of using your own ITSM while outsourcing the service desk:

    • If you provide the service catalog, it's easier to control your ITSM tool yourself.
    • Using your own ITSM and giving access to the outsourcer will allow you to build your dashboard and access your operational metrics rather than relying on the MSP to provide you with metrics.
    • Usage of the current tool may be extended across multiple departments, so it may be in the best interest of your business to have the vendor adopt usage of the current tool.
    • While many ITSM solutions have similar functions, innate differences do exist between them. Outsourcers mostly want to operate in their own ticketing solution. As other departments besides IT may be using the service management tool, you will need to have the same tool across the organization. This makes purchasing the new ITSM license very expensive, unless you operate in the same ITSM as the outsourcer.
    • You need your vendor to be able to use the system you have in order to meet your requirements, which will limit your options in the market.
    • If the outsourcer is using your ITSM, you should provide training to them.

    Info-Tech Insight

    Defining your tool requirements can be a great opportunity to get the tool functionality you always wanted. Many MSPs offer enterprise-level ITSM tools and highly mature processes that may tempt you to operate within their ITSM environment. However, first define your goals for such a move, as well as pros and cons of operating in their service management tool to weigh if its benefits overweigh its downfalls.

    Case Study

    Lone Star College learned that it's important to select a vendor whose tool will work with your service desk

    INDUSTRY: Education

    SOURCE: ServiceNow

    Challenge

    Lone Star College has an end-user base of over 100,000 staff and students.

    The college has six campuses across the state of Texas, and each campus was using its own service desk and ITSM solution.

    Initially, the decision was to implement a single ITSM solution, but organizational complexity prevented that initiative from succeeding.

    A decision was made to outsource and consolidate the service desks of each of the campuses to provide more uniform service to end users.

    Solution

    Lone Star College selected a vendor that implemented FrontRange.

    Unfortunately, the tool was not the right fit for Lone Star's service and reporting needs.

    After some discussion, the outsourcing vendor made the switch to ServiceNow.

    Some time later, a hybrid outsourced model was implemented, with Lone Star and the vendor combining to provide 24/7 support.

    Results

    The consolidated, standardized approach used by Lone Star College and its vendor has created numerous benefits:

    • Standardized reporting
    • High end-user satisfaction
    • All SLAs are being met
    • Improved ticket resolution times
    • Automated change management.

    Lone Star outsourced in order to consolidate its service desks quickly, but the tools didn't quite match.

    It's important to choose a tool that works well with your vendor's, otherwise the same standardization issues can persist.

    Design your RFP to help you understand what the vendor's standard offerings are and what it is capable of delivering

    Your RFP should be worded in a way that helps you understand what your vendor's standard offerings are because that's what they're most capable of delivering. Rather than laying out all your requirements in a high level of detail, carefully craft your questions in a probing way. Then, understand what your current baseline is, what your target requirements are, and assess the gap.

    Design the RFP so that responses can easily be compared against one another.

    It is common to receive responses that are very different – RFPs don't provide a response framework. Comparing vastly different responses can be like comparing apples to oranges. Not only are they immensely time consuming to score, their scores also don't end up accurately reflecting the provider's capabilities or suitability as a vendor.

    If your RFP is causing a ten minute printer backlog, you're doing something wrong.

    Your RFP should not be hundreds of pages long. If it is, there is too much detail.

    Providing too much detail can box your responses in and be overly limiting on your responses. It can deter potentially suitable provider candidates from sending a proposal.

    Request
    For
    Proposal

    "From bitter experience, if you're too descriptive, you box yourself in. If you're not descriptive enough, you'll be inundated with questions or end up with too few bidders. We needed to find the best way to get the message across without putting too much detail around it."
    – Procurement Manager, Utilities

    Info-Tech's Service Desk Outsourcing RFP Template contains nine sections

    1. Statement of work
      • Purpose, coverage, and participation ààInsert the purpose and goals of outsourcing your service desk, using steps 1.1 findings in this blueprint as reference.
    2. General information
      • Information about the document, enterprise, and schedule of events ààInsert the timeline you developed for the RFP issue and award process in this section.
    3. Proposal preparation instructions
      • The vendor's understanding of the RFP, good faith statement, points of contact, proposal submission, method of award, selection and notification.
    4. Service overview
      • Information about organizational perspective, service desk responsibility matrix, vendor requirements, and service level agreements (SLAs).
    5. Scope of work, specifications and requirements
      • Technical and functional requirements à Insert the requirements gathered in Phase 1 in this section of the RFP. Remember to include both current and future requirements.
    6. Exit conditions
      • Overview of exit strategy and transition process.
    7. Vendor qualifications and references
    8. Account management and estimated pricing
    9. Vendor certification
    This is a screenshot of the Service Desk Outsourcing RFP Template.

    The main point of focus in this document is defining your requirements (discussed in Phase 1) and developing proposal preparation instructions.

    The rest of the RFP consists mostly of standard legal language. Review the rest of the RFP template and adapt the language to suit your organization's standards. Check with your legal departments to make sure the RFP adheres to company policies.

    3.1.1 Evaluate your technology, people, and process requirements

    1-2 hours

    1. Review the outsourcing goals you identified in Phase 1 (activity 1.1.3).
    2. For each goal, divide the defined requirements from your requirements database library (activity 1.2.1) into three areas:
      1. People Requirements
      2. Process Requirements
      3. Technical Requirements
    3. Group your requirements based on characteristics (e.g. recovery capabilities, engagement methodology, personnel, etc.).
    4. Validate these requirements with the relevant stakeholders.
    5. Document your results in section 4 of the Service Desk Outsourcing RFP Template.

    Input

    • Identified key requirements

    Output

    • Refined requirements to input into the RFP

    Materials

    • Whiteboard/flip charts
    • Markers
    • Laptops

    Participants

    • IT Director/CIO
    • Service Desk Manager
    • IT Managers

    Download the Service Desk Outsourcing RFP Template

    Assess knowledge management and technology requirements to enable the outsourcer with higher quality work

    Retain ownership of the knowledgebase to foster long-term growth of organizational intelligence

    With end users becoming more and more tech savvy, organizational intelligence is becoming an increasingly important aspect of IT support. Modern employees are able and willing to troubleshoot on their own before calling into the service desk. The knowledgebase and FAQs largely facilitate self-serve trouble shooting, both of which are not core concerns for the outsource vendor.

    Why would the vendor help you empower end users and decrease ticket volume when it will lead to less revenue in the future? Ticket avoidance is not simply about saving money by removing support. It's about the end-user community developing organizational intelligence so that it doesn't need as much technical support.

    Organizational intelligence occurs when shared knowledge and insight is used to make faster, better decisions.

    When you outsource, the flow of technical insight to your end-user community slows down or stops altogether unless you proactively drive it. Retain ownership of the knowledgebase and ensure that the content is:

    1. Validated to ensure it accurately describes the best solution.
    2. Actionable to ensure it prescribes repeatable, verifiable steps.
    3. Contextual to ensure the reader knows when NOT to apply the knowledge.
    4. Maintained to ensure the solution remains current.
    5. Applied, since knowledge is a cost with no benefit unless you apply it and turn it into organizational intelligence.

    Info-Tech Insight

    Include knowledge management process in your ticket handling workflows to make sure knowledge is transferred to the MSP and end users. For more information on knowledge management, refer to Info-Tech's Standardize the Service Desk and Optimize the Service Desk With a Shift-Left Strategy blueprints.

    Assess self-service requirements in your outsourcing plan

    When outsourcing the service desk, determine who will take ownership of the self-service portal.

    Nowadays, outsourcers provide innovative services such as self-serve options. However, bear in mind that the quality of such services is a differentiating factor. A well-maintained portal makes it easy to:

    • Report incidents efficiently via use-case-based forms
    • Place requests via a business-oriented service catalog
    • Automate request processes
    • Give visibility on ticket status
    • Access knowledgebase articles
    • Provide status on critical systems
    • Look for services by both clicking service lists and searching them
    • Provide 24/7 service via interactive communication with live agent and AI-powered machine
    • Streamline business process in multiple departments rather than only IT

    In the outsourcing process, determine your expectations from your vendor on self-serve options and discuss how they will fulfill these requirements. Similar to other processes, work internally to define a list of services your organization is providing that you can pass over to the outsourcer to convert to a service catalog.

    Use Info-Tech's Sample Enterprise Services document to start determining your business's services.

    Assess admin rights in your outsourcing plan to give access to the outsourcer while you keep ownership

    Provide accessibility to account management to improve self-service, which enables:

    • Group owners to be named who can add or remove people from their operating units
    • Users to update attributes such as photos, address, phone number
    • Synchronization with HRIS (Human Resource Information Systems) to enable two-way communication on attribute updates
    • Password reset self-service

    Ensure the vendor has access rights to execute regular clean up to help:

    • Find stale and inactive user and computer accounts (inactive, expired, stale, never logged in)
    • Bulk move and disable capabilities
    • Find empty groups and remove
    • Find and assess NTFS permissions
    • Automated tasks to search and remediate

    Give admin rights to outsourcer to enable reporting and auditing capabilities, such as:

    • Change tracking and notifications
    • Password reset attempts, account unlocks, permission and account changes
    • Anomaly detection and remediation
    • Privilege abuse, such as password sharing

    Info-Tech Insight

    Provide your MSP with access rights to enable the service desk to have account management without giving too much authentication. This way you'll enable moving tickets to the outsourcer while you keep ownership and supervision.

    3.1.2 Outline which party will be responsible for which service desk processes

    1-2 hours

    This activity is an expansion to the outcomes of activity 1.2.1, where you determined the outsourcing requirements and the party to deliver each requirement.

    1. Add your identified tasks from the requirements database library to the service desk responsibility matrix (section 4.2 of the Service Desk Outsourcing RFP Template).
    2. Break each task down into more details. For instance, incident management may include tier 1, tier 2/3, KB creation and update, reporting, and auditing.
    3. Refer to section 4.1 of your Project Charter to review the responsible party for each use case.
    4. Considering the use cases, assess whether your organization, the MSP, or both parties will be responsible for the task.
    5. Document the results in section 4.2 of the RFP.

    Input

    • Identified key requirements

    Output

    • Responsible party to deliver each task

    Materials

    • Whiteboard/flip charts
    • Markers
    • Laptops

    Participants

    • IT Director/CIO
    • Service Desk Manager
    • IT Managers

    Download the Service Desk Outsourcing RFP Template

    Step 3.2

    Define your approach to vendor relationship management

    Activities

    3.2.1 Define your SLA requirements

    3.2.2 Score each vendor to mitigate the risk of failure

    3.2.3 Score RFP responses

    3.2.4 Get referrals, conduct reference interviews and evaluate responses for each vendor

    Develop an RFP and make a long-term relationship

    This step requires the following inputs:

    • Service desk outsourcing RFP
    • List of service desk outsourcing requirements

    This step involves the following participants:

    • CIO
    • Service Desk Manager
    • IT Managers
    • Project Managers

    Outcomes of this step

    • Service desk SLA
    • RFP scores

    Don't rush to judgment; apply due diligence when selecting your vendor

    The most common mistake in vendor evaluation is moving too quickly. The process leading to an RFP evaluation can be exhausting, and many organizations simply want to be done with the whole process and begin outsourcing.

    The most common mistake in vendor evaluation is moving too quickly. The process leading to an RFP evaluation can be exhausting, and many organizations simply want to be done with the whole process and begin outsourcing.

    1. Call around to get referrals for each vendor
    2. Create a shortlist
    3. Review SLAs and contract terms
    4. Select your vendor

    Recognize warning signs in the MSP's proposal to ensure a successful negotiation

    Vendors often include certain conditions in their proposals that masquerade as appealing but may spell disaster. Watch for these red flags:

    1. Discounted Price
      • Vendors know the market value of their competitors' services. Price is not what sets them apart; it's the type of services offered as well as the culture present.
      • A noticeably low price is often indicative of a desperate organization that is not focused on quality managed services.
    2. No Pushback
      • Vendors should work to customize their proposal to suit both their capabilities and your needs. No pushback means they are not invested in your project as deeply as they should be.
      • You should be prepared for and welcome negotiations; they're a sign that both sides are reaching a mutually beneficial agreement.
    3. Continual SLA Improvement
      • Continual improvement is a good quality that your vendor should have, but it needs to have some strategic direction.
      • Throwing continual SLA improvement into the deal may seem great, but make sure that you'll benefit from the value-added service. Otherwise, you'll be paying for services that you don't actually need.

    Clearly define core vendor qualities before looking at any options

    Vendor sales and marketing people know just what to say to sway you: don't talk to them until you know what you're looking for.

    Geography

    Do you prefer global or local data centers? Do you need multiple locations for redundancy in case of disaster? Will language barriers be a concern?

    Contract Length

    Ensure you can terminate a poor arrangement by having shorter terms with optional renewals. It's better to renew and renegotiate if one side is losing in the deal in order to keep things fair. Don't assume that proposed long-term cost savings will provide a satisfactory service.

    Target Market

    Vendors are aiming at different business segments, from startups to large enterprises. Some will accept existing virtual machines, and others enforce compliance to appeal to government and health agencies.

    SLA

    A robust SLA strengthens a vendor's reliability and accountability. Agencies with special needs should have room in negotiations for customization. Providers should also account for regular SLA reviews and updates. Vendors should be tracking call volume and making projections that should translate directly to SLAs.

    Support

    Even if you don't need a vendor with 24/7 availability, vendors who cannot support this timing should be eliminated. You may want to upgrade later and will want to avoid the hassle of switching.

    Maturity

    Vendors must have the willingness and ability to improve processes and efficiencies over time. Maintaining the status-quo isn't acceptable in the constantly evolving IT world.

    Cost

    Consider which model makes the most sense: will you go with per call or per user pricing? Which model will generate vendor motivation to continually improve and meet your long-term goals? Watch out for variable pricing models.

    Define your SLA requirements so your MSP can create a solution that fits

    SLAs ensure accountability from the service provider and determine service price

    SLAs define the performance of the service desk and clarify what the provider and customer can expect in their outsourcing relationship.

    • Service categories
    • The acceptable range of end-user satisfaction
    • The scope of what functions of the service desk are being measured (availability, time to resolve, time to respond, etc.)
    • Credits and penalties for achieving or missing targets
    • Frequency of measurement/reporting
    • Provisions and penalties for ending the contractual relationship early
    • Management and communication structure
    • Escalation protocol for incidents relating to tiers 2 or 3

    Each MSP's RFP response will help you understand their basic SLA terms and enhanced service offerings. You need to understand the MSP's basic SLA terms to make sure they are adequate enough for your requirements. A well-negotiated SLA will balance the requirements of the customer and limit the liability of the provider in a win/win scenario.

    For more information on defining service level requirements, refer to Info-Tech's blueprint Reduce Risk With Rock-Solid Service-Level Agreements.

    3.2.1 Define your SLA requirements

    2-3 hours

    • As a team, review your current service desk SLA for the following items:
      • Response time
      • Resolution time
      • Escalation time
      • End-user satisfaction
      • Service availability
    • Use the sample table as a starting point to determine your current incident management SLA:
    • Determine your SLA expectations from the outsourcer.
    • Document your SLA expectations in section 4.4 of the RFP template.

    Participants: IT Managers, Service Desk Manager, Project Team

    Response
    PriorityResponse SLOResolution SLOEscalation Time
    T1
    Severity 1CriticalWithin 10 minutes4 hours to resolveImmediate
    Severity 2HighWithin 1 business hour8 business hours to resolve20 minutes
    Severity 3MediumWithin 4 business hours24 business hours to resolveAfter 20 minutes without progress
    Severity 4LowSame day (8 hours)72 business hours to resolve After 1 hour without progress
    SLO ResponseTime it takes for service desk to respond to service request or incident. Target response is 80% of SLO
    SLO ResolutionTime it takes to resolve incident and return business services to normal. Target resolution is 80% of SLO

    Download the Service Desk Outsourcing RFP Template

    Get a detailed plan from your selected vendor before signing a contract

    Build a standard process to evaluate candidate vendors

    Use section 5 of Info-Tech's Service Desk Outsourcing RFP Template for commonly used questions and requirements for outsourcing the service desk. Ask the right questions to secure an agreement that meets your needs. If you are already in a contract with an MSP, tale the opportunity of contract renewal to improve the contract and service.

    This is a screenshot of the Service Desk Outsourcing RFP Template.

    Download the Service Desk Outsourcing RFP Template

    Add your finalized assessment questions into Info-Tech's Service Desk Outsourcing RFP Scoring Tool to aggregate responses in one repository for comparison. Since the vendors are asked to respond in a standard format, it is easier to bring together all the responses to create a complete view of your options.

    This is an image of the Service Desk Vendor Proposal Scoring Tool

    Download the Service Desk Vendor Proposal Scoring Tool

    3.2.2 Score each vendor to mitigate the risk of failure

    1-2 hours

    Include the right requirements for your organization and analyze candidate vendors on their capability to satisfy them.

    1. Use section 5 of the RFP template to convert your determined requirements into questions to address in vendor briefings.
    2. Review the questions in the context of near- and long-term service desk outsourcing needs. In the template, we have separated requirements into 7 categories:
      • Vendor Requirements (VR)
      • Vendor Qualifications/Engagement/Administration Capabilities (VQ)
      • Service Operations (SO)
      • Service Support (SS)
      • Service Level Agreement (SLA)
      • Transition Processes (TP)
      • Account Management (AM)
    3. Define the priority for each question:
      • Required
      • Desired
      • Optional
    4. Leave the compliance and comments to when you brief with vendors.

    Input

    • Technical and functional requirements

    Output

    • Priority level for each requirement
    • Completed list of requirement questions

    Materials

    • Whiteboard/flip charts
    • Markers
    • Laptops

    Participants

    • IT Director/CIO
    • Service Desk Manager
    • IT Managers

    Download the Service Desk Outsourcing RFP Template

    3.2.3 Score RFP responses

    2-3 hours

    1. Enter the requirements questions into the RFP Scoring Tool and use it during vendor briefings.
    2. Copy the Required and Desired priority requirements from the previous activity into the RFP Questions column.
    3. Evaluate each RFP response against the RFP criteria based on the scoring scale.
    4. The Results section in the tool shows the vendor ranking based on their overall scores.
    5. Compare potential outsourcing partners considering scores on individual requirements categories and based on overall scores.

    Input

    • Completed list of requirement questions
    • Priority level for each requirement

    Output

    • List of top vendors for outsourcing the service desk

    Materials

    • Service Desk Vendor Proposal Scoring Tool

    Participants

    • Service Desk Manager
    • IT Managers
    • Project Managers
    • IT Director/CIO

    Download the Service Desk Vendor Proposal Scoring Tool

    3.2.3 Get referrals, conduct reference interviews, and evaluate responses for each vendor

    1. Outline a list of questions to conduct reference interviews with past/present clients of your candidate vendors.
    2. Use the reference interview template as a starting point. As a group review the questions and edit them to a list that will fulfill your requirements.
    3. Ask your candidate vendors to provide you with a list of three to five clients that have/had used their services. Make sure that vendors enforce the interview will be kept anonymous and names and results won't be disclosed.
    4. Ask vendors to book a 20-30 minute call with you and their client.
    5. Document your interview comments in your updated reference interview template.
    6. Update the RFP scoring tool accordingly.

    Input

    • List of top vendors for outsourcing the service desk

    Output

    • Updated list of top vendors for outsourcing the service desk

    Materials

    • Service Desk Outsourcing Reference Interview Template
    • Service Desk Vendor Proposal Scoring Tool

    Participants

    • Service Desk Manager
    • IT Managers
    • Project Managers

    Download the Service Desk Vendor Proposal Scoring Tool

    Compare pricing models of outsourcing services

    It's a common sales tactic to use a low price as an easy solution. Carefully evaluate the vendors on your short-list and ensure that SLAs, culture, and price all match to your organization.

    Research different pricing models and accurately assess which model fits your organization. Consider the following pricing models:

    Pay per technician

    In this model, a flat rate is allocated to agents tackling your service desk tickets. This is a good option for building long-term relationship with outsourcer's agents and efficient knowledge transfer to the external team; however, it's not ideal for small organizations that deal with few tickets. This is potentially an expensive model for small teams.

    Pay per ticket

    This model considers the number of tickets handled by the outsourcer. This model is ideal if you only want to pay for your requirement. Although the internal team needs to have a close monitoring strategy to make sure the outsourcer's efficiency in ticket resolution.

    Pay per call

    This is based on outbound and inbound calls. This model is proper for call centers and can be less expensive than the other models; however, tracking is not easy, as you should ensure service desk calls result in efficient resolution rather than unnecessary follow-up.

    Pay per time (minutes or hours)

    The time spent on tickets is considered in this model. With this model, you pay for the work done by agents, so that it may be a good and relatively cheap option. As quicker resolution SLA is usually set by the organization, customer satisfaction may drop, as agents will be driven to faster resolution, not necessarily quality of work.

    Pay per user

    This model is based on number of all users, or number of users for particular applications. In this model, correlation between number of users and number of tickets should be taken into account. This is an ideal model if you want to deal with impact of staffing changes on service price. Although you should first track metrics such as mean time to resolve and average number of tickets so you can prevent unnecessary payment based on number of users when most users are not submitting tickets.

    Step 3.3

    Manage the outsource relationship

    Activities

    3.3.1 Analyze your outsourced service desk for continual improvement

    3.3.2 Make a case to either rehabilitate your outsourcing agreement or exit

    3.3.3 Develop an exit strategy in case you need to end your contract early

    Develop an RFP and make a long-term relationship

    This step requires the following inputs:

    • Service desk SLA
    • List of impacted stakeholder groups
    • List of impacts and benefits of the outsourced service desk

    This step involves the following participants:

    • CIO
    • Service Desk Manager
    • IT Managers
    • Project Managers

    Outcomes of this step

    • Communication plan
    • Vendor management strategy

    Ensure formality of your vendor management practice

    A service desk outsourcing project is an ongoing initiative. Build a relationship plan to make sure the outsourcer complies with the agreement.

    This is an iamge of the cycle of relationship management and pre-contract management.

    Monitor Vendor Performance

    Key Activity:

    Measure performance levels with an agreed upon standard scorecard.

    Manage Vendor Risk

    Key Activity:

    Periodical assessment of the vendors to ensure they are meeting compliance standards.

    Manage Vendor Contracts and Relationships

    Key Activity:
    Manage the contracts and renewal dates, the level of demand for the services/products provided, and the costs accrued.

    COMPLETE Identify and Evaluate Vendors

    Key Activity:
    Develop a plan with procurement and key internal stakeholders to define clear, consistent, and stable requirements.

    COMPLETE Select a Vendor

    Key Activity:
    Develop a consistent and effective process for selecting the most appropriate vendor.

    Manage Vendor Contracts and Relationships

    Key Activity:
    Contracts are consistently negotiated to ensure the vendor and the client have a documented and consistent understanding of mutual expectations.

    Expect the vendor to manage processes according to your standards

    You need this level of visibility into the service desk process, whether in-house or outsourced

    Each of these steps requires documentation – either through standard operating procedures, SLAs, logs, or workflow diagrams.

    • Define key operating procedures and workflows
    • Record, classify, and prioritize tickets
    • Verify, approve, and fulfill tickets
    • Investigate, diagnose, and allocate tickets
    • Resolve, recover, and close tickets
    • Track and report

    "Make sure what they've presented to you is exactly what's happening."
    – Service Desk Manager, Financial Services

    Manage the vendor relationship through regular communication

    Regular contact with your MSP provides opportunities to address issues that emerge

    Designate a relationship manager to act as a liaison at the business to be a conduit between the business and the MSP.

    • The relationship manager will take feedback from the MSP and relate it back to you to bridge the technical and business gap between the two.

    Who should be involved

    • Routine review meetings should involve the MSP and your relationship manager.
    • Technical knowledge may be needed to address specific issues, but business knowledge and relationship management skills are absolutely required.
    • Other stakeholders and people who are deeply invested in the vendor relationship should be invited or at least asked to contribute questions and concerns.

    What is involved

    • Full review of the service desk statistics, escalations, staffing changes, process changes, and drivers of extra billing or cost.
    • Updates to key documentation for the issues listed above and changes to the knowledgebase.
    • Significant drivers of customer satisfaction and dissatisfaction.
    • Changes that have/are being proposed that can impact any of the above.

    Communicate changes to end users to avoid push back and get buy-in

    Top-down processes for outsourcing will leave end users in the dark

    • Your service desk staff has been involved in the outsourcing process the entire time, but end users are affected all the same.
    • The service desk is the face of IT. A radical shift in service processes and points of contact can be detrimental to not only the service desk, but all of IT.
    • Communicating the changes early to end users will both help them cope with the change and help the MSP achieve better results.
      • An internal communication plan should be rolled out in order to inform and educate end users about the changes associated with outsourcing the service desk.
    • Your relationship manager should be tasked with communicating the changes to end users. The focus should be on addressing questions or concerns about the transition while highlighting the value gained through outsourcing to an MSP.
    • Service quality is a two-way street; the end user needs to be informed of proper protocols and points of contact so that the service desk technicians can fulfill their duties to the best of their ability.

    "When my company decided to outsource, I performed the same role but for a different company. There was a huge disruption to the business flow and a lack of communication to manage the change. The transition took weeks before any end users figured out what the new processes were for submitting a ticket and who to ask for help, and from a personal side, it became difficult to maintain relationships with colleagues."
    – IT Specialist for a financial institution

    Info-Tech Insight

    Educate the enterprise on expectations and processes that are handled by the MSP. Identify stakeholder groups affected by the outsourced processes then build a communication plan on what's been changed, what the benefits are, and how they will be impacted. Determine a timeline for communicating these initiatives and how these announcements will be made. Use InfoTech's Sample Communication Plan as a starting point.

    Build a continual improvement plan to make sure your MSP is efficiently delivering services according to expectations

    Ensure that your quality assurance program is repeatable and applicable to the outsourced services

    1. Design a QA scorecard that can help you assess steps the outsourcer agents should follow. Keep the questionnaire high level but specific to your environment. The scorecard should include questions that follow the steps to take considering your intake channels. For instance, if end users can reach the service desk via phone, chat, and email, build your QA around assessing customer service for call, chat, and ticket quality.
    2. Build a training program for agents: Develop an internal monitoring plan to relay detailed feedback to your MSP. Assess performance and utilize KBs as training materials for coaching agents on challenging transactions.
    3. Everything that goes to your service desk has to be documented; there will be no organic transfer of knowledge and experience.
    4. You need to let your MSP know how their efforts are impacting the performance of your organization. Measure your internal performance against the external performance of your service desk.
    5. Constant internal check-ins ensure that your MSP is meeting the SLAs outlined in the RFP.
    6. Routine reporting of metrics and ticket trends allow you to enact problem management. Otherwise, you risk your MSP operating your service desk with no internal feedback from its owner.
    7. Use metrics to determine the service desk functionality.

    Consider the success story of your outsourced service desk

    Build a feedback program for your outsourced services. Utilize transactional surveys to discover and tell outsourcing success to the impacted stakeholders.

    Ensure you apply steps for providing feedback to make sure processes are handled as expected. Service desk is the face of IT. Customer satisfaction on ticket transactions reflects satisfaction with IT and the organization.

    Build customer satisfaction surveys and conduct them for every transaction to get a better sense of outsourced service desk functionality. Collaborate with the vendor to make sure you build a proper strategy.

    • Build a right list of questions. Multiple and lengthy questions may lead to survey taking fatigue. Make sure you ask the right questions and give an option to the customer to comment any additional notes.
    • Give the option to users to rate the transaction. Make the whole process very seamless and doable in a few seconds.
    • Ensure to follow-up on negative feedback. This will help you find gaps in services and provide training to improve customer service.

    3.3.1 Analyze your outsourced service desk for continual improvement

    1 hour

    1. In this project, you determined the KPIs based on your service desk objectives (activity 2.2.2).
    2. Refer to your list of metrics in section 7 of the Service Desk Outsourcing Project Charter.
    3. Think about what story you want to tell and determine what factors will help move the narrative.
    4. Discuss how often you would like to track these metrics. Determine the audience for each metric.
    5. Provide the list to the MSP to create reports with auto-distribution.

    Input

    • Determined CSFs and KPIs

    Output

    • List of metrics to track, including frequency to report and audience to report to

    Materials

    • Service Desk Outsourcing Project Charter

    Participants

    • Service Desk Manager
    • IT Managers
    • Project Managers

    Download the Project Charter Template

    Reward the MSP for performance instead of "punishing" them for service failure

    Turn your vendor into a true partner by including an "earn back" condition in the contract

    MSPs often offer clients credit requests (service credits) for their service failures, which are applied to the previous month's monthly recurring charge. They are applied to the last month's MRC (monthly reoccurring charges) at the end of term and then the vendor pays out the residual.

    However, while common, service credits are not always perceived to be a strong incentive for the provider to continually focus on improvement of mean-time-to-respond/mean-time-to-resolve.

    • Engage the vendor as a true partner within a relationship only based upon Service Credits.
    • Suggest the vendor include a minor change to the non-performance processes within the final agreement: the vendor implements an "earn back" condition in the agreement.
    • Where a bank of service credits exists because of non-performance, if the provider exceeds the SLA performance metrics for a number of consecutive months (two is common), then an amount of any prior credits received by client is returned to the provider as an earn back for improved performance.
    • This can be a useful mechanism to drive improved performance.

    Measure the outsourced service desk ROI constantly to drive efficient decisions for continual improvement or an exit plan

    Efficient outsourced service desk causes positive impacts on business satisfaction. To address the true value of the services outsourced, you should evaluate the return on investment (ROI) in these areas: Emotional ROI, Time ROI, Financial ROI

    Emotional ROI

    Service desk's main purpose should be to provide topnotch services to end users. Build a customer experience program and leverage transactional surveys and relationship surveys to constantly analyze customer feedback on service quality.

    Ask yourself:

    • How have the outsourced services improved customer satisfaction?
    • How has the service desk impacted the business brand?
    • Have these services improved agents' job satisfaction?
    • What is the NPS score of the service desk?
    • What should we do to reduce the detractor rate and improve satisfaction leveraging the outsourced service desk?

    Time ROI

    Besides customer satisfaction, SLA commitment is a big factor to consider when conducting ROI analysis.

    Ask these questions:

    • Have we had improvement in FCR?
    • What are the mean time to resolve incidents and mean time to fulfill requests?
    • Is the cost incurred to outsourced services worth improvement in such metrics?

    Financial ROI

    As already mentioned in Phase 1, the main motivation for outsourcing the service desk should not be around cost reduction, but to improve performance. Regardless, it's still important to understand the financial implications of your decision.

    To evaluate the financial impact of your outsourced service desk, ask these questions:

    • How much have the outsourced services impacted our business financially?
    • How much are we paying compared to when it was done internally?
    • Considering the emotional, time, and effort factors, is it worth bringing the services in house or changing the vendor?

    3.3.2 Make a case to either rehabilitate your outsourcing agreement or exit

    3-4 hours

    1. Refer to the results of activity 2.2.2. for the list of metrics and the metrics dashboard over the past quarter.
    2. Consider emotional and time ROI, assess end-user satisfaction and SLA, and run a report comparison with the baseline that you built prior to outsourcing the service desk.
    3. Estimate the organization's IT operating expenses over the next five years if you stay with the vendor.
    4. Estimate the organization's IT operating expenses over the next five years if you switch the vendor.
    5. Estimate the organization's IT operating expenses over the next five years if you repatriate the service desk.
    6. Estimate the non-recurring costs associated with the move, such as the penalty for early contract termination, data center moving costs, and cost of potential business downtime during the move. Sum them to determine the investment.
    7. Calculate the return on investment. Discuss and decide whether the organization should consider rehabilitating the vendor agreement or ending the partnership.

    Input

    • Outsourced service desk metrics
    • Operating expenses

    Output

    • Return on investment

    Materials

    • List of metrics
    • Laptop
    • Markers
    • Flip chart/whiteboard

    Participants

    • IT Director/CIO
    • Service Desk Manager
    • IT Managers

    For more information on conducting this activity, refer to InfoTech's blueprint Terminate the IT Infrastructure Outsourcing Relationship

    Define exit conditions to complete your contract with your MSP

    The end of outsourcing is difficult. Your organization needs to maintain continuity of service during the transition. Your MSP needs to ensure that its resources can be effectively transitioned to the next deployment with minimal downtime. It is crucial to define your exit conditions so that both sides can prepare accordingly.

    • Your exit conditions must be clearly laid out in the contract. Create a list of service desk functions and metrics that are important to your organization's success. If your MSP is not meeting those needs or performance levels, you should terminate your services.
    • Most organizations accomplish this through a clear definition of hard and measurable KPIs and metrics that must be achieved and what will happen in the case these metrics are not being regularly met. If your vendor doesn't meet these requirements as defined in your contract, you then have a valid reason and the ability to leave the agreement.

    Examples of exit conditions:

    • Your MSP did not meet their SLAs on priority 1 or 2 tickets two times within a month.
    • If they didn't meet the SLA twice in that 30 days, you could terminate the contract penalty-free.

    Info-Tech Insight

    If things start going south with your MSP, negotiate a "get well plan." Outline your problems to the MSP and have them come back to you with a list of how they're going to fix these problems to get well before you move forward with the contract.

    Try to rehabilitate before you repatriate

    Switching service providers or ending the contract can be expensive and may not solve your problems. Try to rehabilitate your vendor relationship before immediately ending it.

    You may consider terminating your outsourcing agreement if you are dissatisfied with the current agreement or there has been a change in circumstances (either the vendor has changed, or your organization has changed).

    Before doing so, consider the challenges:

    1. It can be very expensive to switch providers or end a contract.
    2. Switching vendors can be a large project involving transfer of knowledge, documentation, and data.
    3. It can be difficult to maintain service desk availability, functionality, and reliability during the transition.

    Diagnose the cause of the problem before assuming it's the MSP's fault. The issue may lie with poorly defined requirements and processes, lack of communication, poor vendor management, or inappropriate SLAs. Re-assess your strategy and re-negotiate your contract if necessary.

    Info-Tech Insight

    There are many reasons why outsourcing relationships fail, but it's not always the vendor's fault.

    Clients often think their MSP isn't doing a great job, but a lot of the time the reason comes back to the client. They may not have provided sufficient documentation on processes, were not communicating well, didn't have a regular point of contact, and weren't doing regular service reviews. Before exiting the relationship, evaluate why it's not working and try to fix things first.

    Don't stop with an exit strategy, you also need to develop a transition plan

    Plan out your transition timeline, taking into account current contract terms and key steps required. Be prepared to handle tickets immediately upon giving notice.

    • Review your outsourcing contract with legal counsel to identify areas of concern for lock-in or breech.
    • Complete a cost/benefit analysis.
    • Bring intellectual property (including ticket data, knowledge base articles, and reports) back in-house (if you'd like to repatriate the service desk) or transfer to the next service desk vendor (if you're outsourcing to another MSP).
    • Review and update service desk standard processes (escalation, service levels, ticket templates, etc.).
    • Procure service desk software, licenses, and necessary hardware as needed.
    • Train the staff (internal for repatriating the service desk, or external for the prospective MSP).
    • Communicate the transition plan and be prepared to start responding to tickets immediately.

    Info-Tech Insight

    Develop a transition plan about six months before the contract notice date. Be proactive by constantly tracking the MSP, running ROI analyses and training staff before moving the services to the internal team or the next MSP. This will help you manage the transition smoothly and handle intake channels so that upon potential exit, users won't be disrupted.

    3.3.3 Develop an exit strategy in case you need to end your contract early

    3-4 hours

    Create a plan to be prepared in case you need to end your contract with the MSP early.

    Your exit strategy should encompass both the conditions under which you would need to end your contract with the MSP and the next steps you will take to transition your services.

    1. Define the exit conditions you plan to negotiate into your contract with the MSP:
      • Identify the performance levels you will require your MSP to meet.
      • Identify the actions you expect the MSP to take if they fail to meet these performance levels.
      • Identify the conditions under which you would leave the contract early.
    2. Develop a strategy for transitioning services in the event you need to leave your contract with the MSP:
      • Will you hand the responsibility to a new MSP or repatriate the service desk back in-house?
      • How will you maintain services through the transition?
    3. Document your exit strategy in section 6 of the Service Desk Outsourcing RFP Template.

    Input

    • Outsourced service desk metrics
    • Operating expenses

    Output

    • Return on investment

    Materials

    • List of metrics
    • Laptop
    • Markers
    • Flip chart/whiteboard

    Participants

    • IT Director/CIO
    • Service Desk Manager
    • IT Managers

    Download the Service Desk Outsourcing RFP Template

    Summary of Accomplishment

    Problem Solved

    You have now re-envisioned your service desk by building a solid strategy for outsourcing it to a vendor. You first analyzed your challenges with the current service desk and evaluated the benefits of outsourcing services. Then you went through requirements assessment to find out which processes should be outsourced. Thereafter, you developed an RFP to communicate your proposal and evaluate the best candidates.

    You have also developed a continual improvement plan to ensure the outsourcer provides services according to your expectations. Through this plan, you're making sure to build a good relationship through incentivizing the vendor for accomplishments rather than punishing for service failures. However, you've also contemplated an exit plan in the RFP for potential consistent service failures.

    Ideally, this blueprint has helped you go beyond requirements identification and served as a means to change your mindset and strategy for outsourcing the service desk efficiently to gain long-term benefits.

    if you would like additional support, have our analysts guide you through other phases as part of an Info-Tech Workshop

    Contact your account representative for more information

    workshops@infotech.com

    1-888-670-8889

    Additional Support

    If you would like additional support, have our analysts guide you through other phases as part of an Info-Tech Workshop

    To accelerate this project, engage your IT team in an Info-Tech workshop with an Info-Tech analyst team.

    Info-Tech analysts will join you and your team at your location or welcome you to Info-Tech's historic Toronto office to participate in an innovative onsite workshop.

    This is a picture of Info-Tech analyst Mahmoud Ramin

    Contact your account representative for more information.
    workshops@infotech.com 1-888-670-8889

    The following are sample activities that will be conducted by Info-Tech analysts with your team:

    This is a screenshot of activity 1.2.1 found in this blueprint

    Identify Processes to Outsource
    Identify service desk tasks that will provide the most value upon outsourcing.

    This is a screenshot of activity 3.2.2 found in this blueprint

    Score Candidate Vendors
    Evaluate vendors on their capabilities for satisfying your service desk requirements.

    Related Info-Tech Research

    Standardize the Service Desk

    • Improve customer service by driving consistency in your support approach and meeting SLAs.

    Outsource IT Infrastructure to Improve System Availability, Reliability, and Recovery

    • There are very few IT infrastructure components you should be housing internally – outsource everything else.

    Terminate the IT Infrastructure Outsourcing Relationship

    • There must be 50 ways to leave your vendor.

    Research Contributors and Experts

    Yev Khovrenkov; Enterprise Consultant, Solvera Solutions

    Kamil Salagan; I&O Manager, Bartek Ingredients

    Satish Mekerira; VP of IT, Coherus BioSciences

    Kris Krishan; Head of IT and Business Systems, Waymo

    Kris Arthur; Infra & Security Director, SEKO Logistics

    Valance Howden; Principal Research Advisor, Info-Tech Research Group

    Sandi Conrad; Principal Research Director, Info-Tech Research Group

    Graham Price; Senior Director of Executive Services, Info-Tech Research Group

    Barry Cousins; Practice Lead, Info-Tech Research Group

    Mark Tauschek; VP of I&O Research, Info-Tech Research Group

    Darin Stahl; Principal Research Advisor, Info-Tech Research Group

    Scott Yong; Principal Research Advisor, Info-Tech Research Group

    A special thank-you to five anonymous contributors

    Bibliography

    Allnutt, Charles. "The Ultimate List of Outsourcing Statistics." MicroSourcing, 2022. Accessed July 2022.
    "Considerations for outsourcing the service desk. A guide to improving your service desk and service delivery performance through outsourcing." Giva. Accessed May 2022.
    Hurley, Allison. "Service Desk Outsourcing | Statistics, Challenges, & Benefits." Forward BPO Inc., 2019. Accessed June 2022.
    Mtsweni, Patricia, et al. "The impact of outsourcing information technology services on business operations." South African Journal of Information Management, 2021, Accessed May 2022.
    "Offshore, Onshore or Hybrid–Choosing the Best IT Outsourcing Model." Calance, 2021. Accessed June 2022. Web.
    "Service Integration and Management (SIAM) Foundation Body of Knowledge." Scopism, 2020. Accessed May 2022.
    Shultz, Aaron. "IT Help Desk Outsourcing Pricing Models Comparison." Global Help Desk Services. Accessed June 2022. Web.
    Shultz, Aaron. "4 Steps to Accurately Measure the ROI of Outsourced Help Desk Services" Global Help Desk Services, Accessed June 2022. Web.
    Sunberg, John. "Great Expectations: What to Look for from Outsourced Service Providers Today." HDI. Accessed June 2022. Web.
    Walters, Grover. "Pivotal Decisions in outsourcing." Muma Case Review, 2019. Accessed May 2022.
    Wetherell, Steve. "Outsourced IT Support Services: 10 Steps to Better QA" Global Held Desk Services. Accessed May 2022. Web.

    Assess Your Cybersecurity Insurance Policy

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    • Parent Category Name: Governance, Risk & Compliance
    • Parent Category Link: /governance-risk-compliance
    • Organizations must adapt their information security programs to accommodate insurance requirements.
    • Organizations need to reduce insurance costs.
    • Some organizations must find alternatives to cyber insurance.

    Our Advice

    Critical Insight

    • Shopping for insurance policies is not step one.
    • First and foremost, we must determine what the organization is at risk for and how much it would cost to recover.
    • The cyber insurance market is still evolving. As insurance requirements change, effectively managing cyber insurance requires that your organization proactively manages risk.

    Impact and Result

    Perform an insurance policy comparison with scores based on policy coverage and exclusions.

    Assess Your Cybersecurity Insurance Policy Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Assess Your Cybersecurity Insurance Policy Storyboard - A step-by-step document that walks you through how to acquire cyber insurance, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

    Use this blueprint to score your potential cyber insurance policies and develop skills to overcome common insurance pitfalls.

    • Assess Your Cybersecurity Insurance Policy Storyboard

    2. Acquire cyber insurance with confidence – Learn the essentials of the requirements gathering, policy procurement, and review processes.

    Use these tools to gather cyber insurance requirements, prepare for the underwriting process, and compare policies.

    • Threat and Risk Assessment Tool
    • DRP Business Impact Analysis Tool
    • Legacy DRP Business Impact Analysis Tool
    • DRP BIA Scoring Context Example
    • Cyber Insurance Policy Comparison Tool
    • Cyber Insurance Controls Checklist

    Infographic

    Make IT a Successful Partner in M&A Integration

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    • Parent Category Name: IT Strategy
    • Parent Category Link: /it-strategy
    • Many organizations forget the essential role IT plays during M&A integration. IT is often unaware of a merger or acquisition until the deal is announced, making it very difficult to adequately interpret business goals and appropriately assess the target organization.
    • IT-related integration activities are amongst the largest cost items in an M&A, yet these costs are often overlooked or underestimated during due diligence.
    • IT is expected to use the M&A team’s IT due diligence report and estimated IT integration budget, which may not have been generated appropriately.
    • IT involvement in integration is critical to providing a better view of risks, improving the ease of integration, and optimizing synergies.

    Our Advice

    Critical Insight

    • Anticipate that you are going to be under pressure. Fulfill short-term, tactical operational imperatives while simultaneously conducting discovery and designing the technology end-state.
    • To migrate risks and guide discovery, select a high-level IT integration posture that aligns with business objectives.

    Impact and Result

    • Once a deal has been announced, use this blueprint to set out immediately to understand business M&A goals and expected synergies.
    • Assemble an IT Integration Program to conduct discovery and begin designing the technology end-state, while simultaneously identifying and delivering operational imperatives and quick-wins as soon as possible.
    • Following discovery, use this blueprint to build initiatives and put together an IT integration budget. The IT Integration Program has an obligation to explain the IT cost implications of the M&A to the business.
    • Once you have a clear understanding of the cost of your IT integration, use this blueprint to build a long-term action plan to achieve the planned technology end-state that best supports the business capabilities of the organization.

    Make IT a Successful Partner in M&A Integration Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should follow Info-Tech’s M&A IT integration methodology and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Launch the project

    Define the business’s M&A goals, assemble an IT Integration Program, and select an IT integration posture that aligns with business M&A strategy.

    • Make IT a Successful Partner in M&A Integration – Phase 1: Launch the Project
    • IT Integration Charter

    2. Conduct discovery and design the technology end-state

    Refine the current state of each IT domain in both organizations, and then design the end-state of each domain.

    • Make IT a Successful Partner in M&A Integration – Phase 2: Conduct Discovery and Design the Technology End-State
    • IT Integration Roadmap Tool

    3. Initiate operational imperatives and quick-wins

    Generate tactical operational imperatives and quick-wins, and then develop an interim action plan to maintain business function and capture synergies.

    • Make IT a Successful Partner in M&A Integration – Phase 3: Initiate Operational Imperatives and Quick-Wins

    4. Develop an integration roadmap

    Generate initiatives and put together a long-term action plan to achieve the planned technology end-state.

    • Make IT a Successful Partner in M&A Integration – Phase 4: Develop an Integration Roadmap
    [infographic]

    Workshop: Make IT a Successful Partner in M&A Integration

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Launch the Project

    The Purpose

    Identification of staffing and skill set needed to manage the IT integration.

    Generation of an integration communication plan to highlight communication schedule during major integration events.

    Identification of business goals and objectives to select an IT Integration Posture that aligns with business strategy.

    Key Benefits Achieved

    Defined IT integration roles & responsibilities.

    Structured communication plan for key IT integration milestones.

    Creation of the IT Integration Program.

    Generation of an IT Integration Posture.

    Activities

    1.1 Define IT Integration Program responsibilities.

    1.2 Build an integration communication plan.

    1.3 Host interviews with senior management.

    1.4 Select a technology end-state and IT integration posture.

    Outputs

    Define IT Integration Program responsibilities and goals

    Structured communication plan

    Customized interview guide for each major stakeholder

    Selected technology end-state and IT integration posture

    2 Conduct Discovery and Design the Technology End-State

    The Purpose

    Identification of information sources to begin conducting discovery.

    Definition of scope of information that must be collected about target organization.

    Definition of scope of information that must be collected about your own organization.

    Refinement of the technology end-state for each IT domain of the new entity. 

    Key Benefits Achieved

    A collection of necessary information to design the technology end-state of each IT domain.

    Adequate information to make accurate cost estimates.

    A designed end-state for each IT domain.

    A collection of necessary, available information to make accurate cost estimates. 

    Activities

    2.1 Define discovery scope.

    2.2 Review the data room and conduct onsite discovery.

    2.3 Design the technology end-state for each IT domain.

    2.4 Select the integration strategy for each IT domain.

    Outputs

    Tone set for discovery

    Key information collected for each IT domain

    Refined end-state for each IT domain

    Refined integration strategy for each IT domain

    3 Initiate Tactical Initiatives and Develop an Integration Roadmap

    The Purpose

    Generation of tactical initiatives that are operationally imperative and will help build business credibility.

    Prioritization and execution of tactical initiatives.

    Confirmation of integration strategy for each IT domain and generation of initiatives to achieve technology end-states.

    Prioritization and execution of integration roadmap.

    Key Benefits Achieved

    Tactical initiatives generated and executed.

    Confirmed integration posture for each IT domain.

    Initiatives generated and executed upon to achieve the technology end-state of each IT domain. 

    Activities

    3.1 Build quick-win and operational imperatives.

    3.2 Build a tactical action plan and execute.

    3.3 Build initiatives to close gaps and redundancies.

    3.4 Finalize your roadmap and kick-start integration.

    Outputs

    Tactical roadmap to fulfill short-term M&A objectives and synergies

    Confirmed IT integration strategies

    Finalized integration roadmap

    Build a Vendor Security Assessment Service

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    • Parent Category Name: Threat Intelligence & Incident Response
    • Parent Category Link: /threat-intelligence-incident-response
    • Vendor security risk management is a growing concern for many organizations. Whether suppliers or business partners, we often trust them with our most sensitive data and processes.
    • More and more regulations require vendor security risk management, and regulator expectations in this area are growing.
    • However, traditional approaches to vendor security assessments are seen by business partners and vendors as too onerous and are unsustainable for information security departments.

    Our Advice

    Critical Insight

    • An efficient and effective assessment process can only be achieved when all stakeholders are participating.
    • Security assessments are time-consuming for both you and your vendors. Maximize the returns on your effort with a risk-based approach.
    • Effective vendor security risk management is an end-to-end process that includes assessment, risk mitigation, and periodic re-assessments.

    Impact and Result

    • Develop an end-to-end security risk management process that includes assessments, risk treatment through contracts and monitoring, and periodic re-assessments.
    • Base your vendor assessments on the actual risks to your organization to ensure that your vendors are committed to the process and you have the internal resources to fully evaluate assessment results.
    • Understand your stakeholder needs and goals to foster support for vendor security risk management efforts.

    Build a Vendor Security Assessment Service Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should build a vendor security assessment service, review Info-Tech’s methodology, and understand the three ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Define governance and process

    Determine your business requirements and build your process to meet them.

    • Build a Vendor Security Assessment Service – Phase 1: Define Governance and Process
    • Vendor Security Policy Template
    • Vendor Security Process Template
    • Vendor Security Process Diagram (Visio)
    • Vendor Security Process Diagram (PDF)

    2. Develop assessment methodology

    Develop the specific procedures and tools required to assess vendor risk.

    • Build a Vendor Security Assessment Service – Phase 2: Develop Assessment Methodology
    • Service Risk Assessment Questionnaire
    • Vendor Security Questionnaire
    • Vendor Security Assessment Inventory

    3. Deploy and monitor process

    Implement the process and develop metrics to measure effectiveness.

    • Build a Vendor Security Assessment Service – Phase 3: Deploy and Monitor Process
    • Vendor Security Requirements Template
    [infographic]

    Workshop: Build a Vendor Security Assessment Service

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Define Governance and Process

    The Purpose

    Understand business and compliance requirements.

    Identify roles and responsibilities.

    Define the process.

    Key Benefits Achieved

    Understanding of key goals for process outcomes.

    Documented service that leverages existing processes.

    Activities

    1.1 Review current processes and pain points.

    1.2 Identify key stakeholders.

    1.3 Define policy.

    1.4 Develop process.

    Outputs

    RACI Matrix

    Vendor Security Policy

    Defined process

    2 Define Methodology

    The Purpose

    Determine methodology for assessing procurement risk.

    Develop procedures for performing vendor security assessments.

    Key Benefits Achieved

    Standardized, repeatable methodologies for supply chain security risk assessment.

    Activities

    2.1 Identify organizational security risk tolerance.

    2.2 Develop risk treatment action plans.

    2.3 Define schedule for re-assessments.

    2.4 Develop methodology for assessing service risk.

    Outputs

    Security risk tolerance statement

    Risk treatment matrix

    Service Risk Questionnaire

    3 Continue Methodology

    The Purpose

    Develop procedures for performing vendor security assessments.

    Establish vendor inventory.

    Key Benefits Achieved

    Standardized, repeatable methodologies for supply chain security risk assessment.

    Activities

    3.1 Develop vendor security questionnaire.

    3.2 Define procedures for vendor security assessments.

    3.3 Customize the vendor security inventory.

    Outputs

    Vendor security questionnaire

    Vendor security inventory

    4 Deploy Process

    The Purpose

    Define risk treatment actions.

    Deploy the process.

    Monitor the process.

    Key Benefits Achieved

    Understanding of how to treat different risks according to the risk tolerance.

    Defined implementation strategy.

    Activities

    4.1 Define risk treatment action plans.

    4.2 Develop implementation strategy.

    4.3 Identify process metrics.

    Outputs

    Vendor security requirements

    Understanding of required implementation plans

    Metrics inventory

    Legacy Active Directory Environment

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    • Parent Category Name: Cloud Strategy
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    You are looking to lose your dependency on Active Directory (AD), and you need to tackle infrastructure technical debt, but there are challenges:

    • Legacy apps that are in maintenance mode cannot shed their AD dependency or have hardware upgrades made.
    • You are unaware of what processes depend on AD and how integrated they are.
    • Departments invest in apps that are integrated with AD without informing you until they ask for Domain details after purchasing.

    Our Advice

    Critical Insight

    • Remove your dependency on AD one application at a time. If you are a cloud-first organization, rethink your AD strategy to ask “why” when you add a new device to your Active Directory.
    • With the advent of hybrid work, AD is now a security risk. You need to shore up your security posture. Think of zero trust architecture.
    • Take inventory of your objects that depend on Kerberos and NTML and plan on removing that barrier through applications that don’t depend on AD.

    Impact and Result

    Don’t allow Active Directory services to dictate your enterprise innovation and modernization strategies. Determine if you can safely remove objects and move them to a cloud service where your Azure AD Domain Services can handle your authentication and manage users and groups.

    Legacy Active Directory Environment Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Legacy Active Directory Environment Deck – Legacy AD was never built for modern infrastructure. Understand the history and future of Active Directory and what alternatives are in the market.

    Build all new systems with cloud integration in mind. Many applications built in the past had built-in AD components for access, using Kerberos and NTLM. This dependency has prevented organizations from migrating away from AD. When assessing new technology and applications, consider SaaS or cloud-native apps rather than a Microsoft-dependent application with AD ingrained in the code.

    • Legacy Active Directory Environment Storyboard
    [infographic]

    Further reading

    Legacy Active Directory Environment

    Kill the technical debt of your legacy Active Directory environment.

    Analyst Perspective

    Understand what Active Directory is and why Azure Active Directory does not replace it.

    It’s about Kerberos and New Technology LAN Manager (NTLM).

    The image contains a picture of John Donovan.

    Many organizations that want to innovate and migrate from on-premises applications to software as a service (SaaS) and cloud services are held hostage by their legacy Active Directory (AD). Microsoft did a good job taking over from Novell back in the late 90s, but its hooks into businesses are so deep that many have become dependent on AD services to manage devices and users, when in fact AD falls far short of needed capabilities, restricting innovation and progress.

    Despite Microsoft’s Azure becoming prominent in the world of cloud services, Azure AD is not a replacement for on-premises AD. While Azure AD is a secure authentication store that can contain users and groups, that is where the similarities end. In fact, Microsoft itself has an architecture to mitigate the shortcomings of Azure AD by recommending organizations migrate to a hybrid model, especially for businesses that have an in-house footprint of servers and applications.

    If you are a greenfield business and intend to take advantage of software, infrastructure, and platform as a service (SaaS, IaaS, and PaaS), as well as Microsoft 365 in Azure, then Azure AD is for you and you don’t have to worry about the need for AD.

    John Donovan
    Principal Director, I&O Practice
    Info-Tech Research Group

    Insight Summary

    Legacy AD was never built for modern infrastructure

    When Microsoft built AD as a free component for the Windows Server environment to replace Windows NT before the demise of Novell Directory Services in 2001, it never meant Active Directory to work outside the corporate network with Microsoft apps and devices. While it began as a central managing system for users and PCs on Microsoft operating systems, with one user per PC, the IT ecosystem has changed dramatically over the last 20 years, with cloud adoption, SaaS, IaaS, PaaS, and everything as a service. To make matters worse, work-from-anywhere has become a serious security challenge.

    Build all new systems with cloud integration in mind

    Many applications built in the past had built-in AD components for access, using Kerberos and NTLM. This dependency has prevented organizations from migrating away from AD. When assessing new technology and applications, consider SaaS or cloud-native apps rather than a Microsoft-dependent application with AD ingrained in the code. Ensure you are engaged when the business is assessing new apps. Stop the practice of the business purchasing apps without IT’s involvement; for example, if your marketing department is asking you for your Domain credentials for a vendor when you were not informed of this purchase.

    Hybrid AD is a solution but not a long-term goal

    Economically, Microsoft has no interest in replacing AD anytime soon. Microsoft wants that revenue and has built components like Azure AD Connect to mitigate the AD dependency issue, which is basically holding your organization hostage. In fact, Microsoft has advised that a hybrid solution will remain because, as we will investigate, Azure AD is not legacy AD.

    Executive Summary

    Your Challenge

    Common Obstacles

    Info-Tech’s Approach

    You are looking to lose your dependency on Active Directory, and you need to tackle infrastructure technical debt, but there are challenges.

    • Legacy apps that are in maintenance mode cannot shed their AD dependency or have hardware upgrades made.
    • You are unaware of what processes depend on AD and how integrated they are.
    • Departments invest in apps that are integrated with AD without informing you until they ask for Domain details after purchasing.
    • Legacy applications can prevent you from upgrading servers or may need to be isolated due to security concerns related to inadequate patching and upgrades.
    • You do not see any return on investment in AD maintenance.
    • Mergers and acquisitions can prevent you from migrating away from AD if one company is dependent on AD and the other is fully in the cloud. This increases technical debt.
    • Remove your dependency on AD one application at a time. If you are a cloud-first organization, rethink your AD strategy to ask “why” when you add a new device to your Active Directory.
    • With the advent of hybrid work, AD is now a security risk. You need to shore up your security posture. Think of zero trust architecture.
    • Take inventory of your objects that depend on Kerberos and NTML and plan on removing that barrier through applications that don’t depend on AD.

    Info-Tech Insight

    Don’t allow Active Directory services to dictate your enterprise innovation and modernization strategies. Determine if you can safely remove objects and move them to a cloud service where your Azure AD Domain Services can handle your authentication and manage users and groups.

    The history of Active Directory

    The evolution of your infrastructure environment

    From NT to the cloud

    AD 2001 Exchange Server 2003 SharePoint 2007 Server 2008 R2 BYOD Security Risk All in Cloud 2015
    • Active Directory replaces NT and takes over from Novell as the enterprise access and control plane.
    • With slow WAN links, no cellphones, no tablets, and very few laptops, security was not a concern in AD.
    • In 2004, email becomes business critical.
    • This puts pressure on links, increases replication and domains, and creates a need for multiple identities.
    • Collaboration becomes pervasive.
    • Cross domain authentication becomes prevalent across the enterprise.
    • SharePoint sites need to be connected to multiple Domain AD accounts. More multiple identities are required.
    • Exchange resource forest rolls out, causing the new forest functional level to be a more complex environment.
    • Fine-grained password policies have impacted multiple forests, forcing them to adhere to the new password policies.
    • There are powerful Domain controllers, strong LAN and WAN connections, and an increase in smartphones and laptops.
    • Audits and compliance become a focus, and mergers and acquisitions add complexity. Security teams are working across the board.
    • Cloud technology doesn’t work well with complicated, messy AD environment. Cloud solutions need simple, flat AD architecture.
    • Technology changes after 15+ years. AD becomes the backbone of enterprise infrastructure. Managers demand to move to cloud, building complexity again.

    Organizations depend on AD

    AD is the backbone of many organizations’ IT infrastructure

    73% of organizations say their infrastructure is built on AD.

    82% say their applications depend on AD data.

    89% say AD enables authenticated access to file servers.

    90% say AD is the main source for authentication.

    Source: Dimensions research: Active Directory Modernization :

    Info-Tech Insight

    Organizations fail to move away from AD for many reasons, including:

    • Lack of time, resources, budget, and tools.
    • Difficulty understanding what has changed.
    • Migrating from AD being a low priority.

    Active Directory components

    Physical and logical structure

    Authentication, authorization, and auditing

    The image contains a screenshot of the active directory components.

    Active Directory has its hooks in!

    AD creates infrastructure technical debt and is difficult to migrate away from.

    The image contains a screenshot of an active directory diagram.

    Info-Tech Insight

    Due to the pervasive nature of Active Directory in the IT ecosystem, IT organizations are reluctant to migrate away from AD to modernize and innovate.

    Migration to Microsoft 365 in Azure has forced IT departments’ hand, and now that they have dipped their toe in the proverbial cloud “lake,” they see a way out of the mounting technical debt.

    AD security

    Security is the biggest concern with Active Directory.

    Neglecting Active Directory security

    98% of data breaches came from external sources.

    Source: Verizon, Data Breach Report 2022

    85% of data breach took weeks or even longer to discover.

    Source: Verizon Data Breach Report, 2012

    The biggest challenge for recovery after an Active Directory security breach is identifying the source of the breach, determining the extent of the breach, and creating a safe and secure environment.

    Info-Tech Insight

    Neglecting legacy Active Directory security will lead to cyberattacks. Malicious users can steal credentials and hijack data or corrupt your systems.

    What are the security risks to legacy AD architecture?

    • It's been 22 years since AD was released by Microsoft, and it has been a foundational technology for most businesses over the years. However, while there have been many innovations over those two decades, like Amazon, Facebook, iPhones, Androids, and more, Active Directory has remained mostly unchanged. There hasn’t been a security update since 2016.
    • This lack of security innovation has led to several cyberattacks over the years, causing businesses to bolt on additional security measures and added complexity. AD is not going away any time soon, but the security dilemma can be addressed with added security features.

    AD event logs

    84% of organizations that had a breach had evidence of that breach in their event logs.

    Source: Verizon Data Breach Report, 2012

    What is the business risk

    How does AD impact innovation in your business?

    It’s widely estimated that Active Directory remains at the backbone of 90% of Global Fortune 1000 companies’ business infrastructure (Lepide, 2021), and with that comes risk. The risks include:

    • Constraints of AD and growth of your digital footprint
    • Difficulty integrating modern technologies
    • Difficulty maintaining consistent security policies
    • Inflexible central domains preventing innovation and modernization
    • Inability to move to a self-service password portal
    • Vulnerability to being hacked
    • BYOD not being AD friendly

    AD is dependent on Windows Server

    1. Even though AD is compliant with LDAP, software vendors often choose optional features of LDAP that are not supported by AD. It is possible to implement Kerberos in a Unix system and establish trust with AD, but this is a difficult process and mistakes are frequent.
    2. Restricting your software selection to Windows-based systems reduces innovation and may hamper your ability to purchase best-in-class applications.

    Azure AD is not a replacement for AD

    AD was designed for an on-premises enterprise

    The image contains a screenshot of a Azure AD diagram.

    • Despite Microsoft’s Azure becoming prominent in the world of cloud services, Azure AD is not a replacement for on-premises AD.
    • In fact, Microsoft itself has an architecture to mitigate the shortcomings of Azure AD by recommending organizations migrate to a hybrid model, especially those businesses that have an in-house footprint of servers and applications.
    • If you are a greenfield business and intend to take advantage of SaaS, IaaS, and PaaS, as well as Microsoft 365 in Azure, then Azure AD is for you and you don’t have to worry about the need for AD.

    "Azure Active Directory is not designed to be the cloud version of Active Directory. It is not a domain controller or a directory in the cloud that will provide the exact same capabilities with AD. It actually provides many more capabilities in a different way.

    That’s why there is no actual ‘migration’ path from Active Directory to Azure Active Directory. You can synchronize your on-premises directories (Active Directory or other) to Azure Active Directory but not migrate your computer accounts, group policies, OU etc."

    – Gregory Hall,
    Brand Representative for Microsoft
    (Source: Spiceworks)

    The hybrid model for AD and Azure AD

    How the model works

    The image contains a screenshot of a hybrid model for AD and Azure AD.

    Note: AD Federated Services (ADFS) is not a replacement for AD. It’s a bolt-on that requires maintenance, support, and it is not a liberating service.

    Many companies are:

    • Moving to SaaS solutions for customer relationship management, HR, collaboration, voice communication, file storage, and more.
    • Managing non-Windows devices.
    • Moving to a hybrid model of work.
    • Enabling BYOD.

    Given these trends, Active Directory is becoming obsolete in terms of identity management and permissions.

    The difference between AD Domain Services and Azure AD DS

    One of the core principles of Azure AD is that the user is the security boundary, not the network.

    Kerberos is the default authentication and authorization protocol for AD. Kerberos is involved in nearly everything from the time you log on to accessing Sysvol, which is used to deliver policy and logon scripts to domain members from the Domain Controller.

    Info-Tech Insight

    If you are struggling to get away from AD, Kerberos and NTML are to blame. Working around them is difficult. Azure AD uses SAML2.0 OpenID Connect and OAuth2.0.

    Feature Azure AD DS Self-managed AD DS
    Managed service
    Secure deployments Administrator secures the deployment
    DNS server ✓ (managed service)
    Domain or Enterprise administrator privileges
    Domain join
    Domain authentication using NTLM and Kerberos
    Kerberos-constrained delegation Resource-based Resource-based and account-based
    Custom OU structure
    Group Policy
    Schema extensions
    AD domain/forest trusts ✓ (one-way outbound forest trusts only)
    Secure LDAP (LDAPS)
    LDAP read
    LDAP write ✓ (within the managed domain)
    Geo-distributed deployments

    Source: “Compare self-managed Active Directory Domain Services...” Azure documentation, 2022

    Impact of work-from-anywhere

    How AD poses issues that impact the user experience

    IT organizations are under pressure to enable work-from-home/work-from-anywhere.

    • IT teams regard legacy infrastructure, namely Active Directory, as inadequate to securely manage remote workloads.
    • While organizations previously used VPNs to access resources through Active Directory, they now have complex webs of applications that do not reside on premises, such as AWS, G-Suite, and SaaS customer relationship management and HR management systems, among others. These resources live outside the Windows ecosystem, complicating user provisioning, management, and security.
    • The work environment has changed since the start of COVID-19, with businesses scrambling to enable work-from-home. This had a huge impact on on-premises identity management tools such as AD, exposing their limitations and challenges. IT admins are all too aware that AD does not meet the needs of work-from-home.
    • As more IT organizations move infrastructure to the cloud, they have the opportunity to move their directory services to the cloud as well.
      • JumpCloud, OneLogin, Okta, Azure AD, G2, and others can be a solution for this new way of working and free up administrators from the overloaded AD environment.
      • Identity and access management (IAM) can be moved to the cloud where the modern infrastructure lives.
      • Alternatives for printers using AD include Google Cloud Print, PrinterOn, and PrinterLogic.

    How AD can impact your migration to Microsoft 365

    The beginning of your hybrid environment

    • Businesses that have a large on-premises footprint have very few choices for setting up a hybrid environment that includes their on-premises AD and Azure AD synchronization.
    • Microsoft 365 uses Azure AD in the background to manage identities.
    • Azure AD Connect will need to be installed, along with IdFix to identify errors such as duplicates and formatting problems in your AD.
    • Password hash should be implemented to synchronize passwords from on-premises AD so users can sign in to Azure without the need for additional single sign-on infrastructure.
    • Azure AD Connect synchronizes accounts every 30 minutes and passwords within two minutes.

    Alternatives to AD

    When considering retiring Active Directory from your environment, look at alternatives that can assist with those legacy application servers, handle Kerberos and NTML, and support LDAP.

    • JumpCloud: Cloud-based directory services. JumpCloud provides LDAP-as-a-Service and RADIUS-as-a-Service. It authenticates, authorizes, and manages employees, their devices, and IT applications. However, domain name changes are not supported.
    • Apache Directory Studio Pro: Written in Java, it supports LDAP v3–certified directory services. It is certified by Eclipse-based database utilities. It also supports Kerberos, which is critical for legacy Microsoft AD apps authentication.
    • Univention Corporate Server (UCS): Open-source Linux-based solution that has a friendly user interface and gets continuous security and feature updates. It supports Kerberos V5 and LDAP, works with AD, and is easy to sync. It also supports DNS server, DHCP, multifactor authentication and single sign-on, and APIs and REST APIs. However, it has a limited English knowledgebase as it is a German tool.

    What to look for

    If you are embedded in Windows systems but looking for an alternative to AD, you need a similar solution but one that is capable of working in the cloud and on premises.

    Aside from protocols and supporting utilities, also consider additional features that can help you retire your Active Directory while maintaining highly secure access control and a strong security posture.

    These are just a few examples of the many alternatives available.

    Market drivers to modernize your infrastructure

    The business is now driving your Active Directory migration

    What IT must deal with in the modern world of work:

    • Leaner footprint for evolving tech trends
    • Disaster recovery readiness
    • Dynamic compliance requirements
    • Increased security needs
    • The need to future-proof
    • Mergers and acquisitions
    • Security extending the network beyond Windows

    Organizations are making decisions that impact Active Directory, from enabling work-from-anywhere to dealing with malicious threats such as ransomware. Mergers and acquisitions also bring complexity with multiple AD domains.
    The business is putting pressure on IT to become creative with security strategies, alternative authentication and authorization, and migration to SaaS and cloud services.

    Activity

    Build a checklist to migrate off Active Directory.

    Discovery

    Assessment

    Proof of Concept

    Migration

    Cloud Operations

    ☐ Catalog your applications.

    ☐ Define your users, groups and usage.

    ☐ Identify network interdependencies and complexity.

    ☐ Know your security and compliance regulations.

    ☐ Document your disaster recovery plan and recovery point and time objectives (RPO/RTO).

    ☐ Build a methodology for migrating apps to IaaS.

    ☐ Develop a migration team using internal resources and/or outsourcing.

    ☐ Use Microsoft resources for specific skill sets.

    ☐ Map on-premises third-party solutions to determine how easily they will migrate.

    ☐ Create a plan to retire and archive legacy data.

    ☐ Test your workload: Start small and prove value with a phased approach.

    ☐ Estimate cloud costs.

    ☐ Determine the amount and size of your compute and storage requirements.

    ☐ Understand security requirements and the need for network and security controls.

    ☐ Assess network performance.

    ☐ Qualify and test the tools and solutions needed for the migration.

    ☐ Create a blueprint of your desired cloud environment.

    ☐ Establish a rollback plan.

    ☐ Identify tools for automating migration and syncing data.

    ☐ Understand the implications of the production-day data move.

    ☐ Keep up with the pace of innovation.

    ☐ Leverage 24/7 support via skilled Azure resources.

    ☐ Stay on top of system maintenance and upgrades.

    ☐ Consider service-level agreement requirements, governance, security, compliance, performance, and uptime.

    Related Info-Tech Research

    Manage the Active Directory in the Service Desk

    • Build and maintain your Active Directory with good data.
    • Actively maintaining the Active Directory is a difficult task that only gets more difficult with issues like stale accounts and privilege creep.

    SoftwareReviews: Microsoft Azure Active Directory

    • The Azure Active Directory (Azure AD) enterprise identity service provides SSO and multifactor authentication to help protect your users from 99.9% of cybersecurity attacks

    Define Your Cloud Vision

    • Don’t think about the cloud as an inevitable next step for all workloads. The cloud is merely another tool in the toolbox, ready to be used when appropriate and put away when it’s not needed. Cloud-first isn’t always the way to go.

    Bibliography

    “2012 Data Breach Investigations Report.” Verizon, 2012. Web.
    “2022 Data Breach Investigations Report.” Verizon, 2012. Web.
    “22 Best Alternatives to Microsoft Active Directory.” The Geek Page, 16 Feb 2022. Accessed 12 Sept. 2022.
    Altieri, Matt. “Infrastructure Technical Debt.” Device 42, 20 May 2019. Accessed Sept 2022.
    “Are You Ready to Make the Move from ADFS to Azure AD?’” Steeves and Associates, 29 April 2021. Accessed 28 Sept. 2022.
    Blanton, Sean. “Can I Replace Active Directory with Azure AD? No, Here’s Why.” JumpCloud, 9 Mar 2021. Accessed Sept. 2022.
    Chai, Wesley, and Alexander S. Gillis. “What is Active Directory and how does it work?” TechTarget, June 2021. Accessed 10 Sept. 2022.
    Cogan, Sam. “Azure Active Directory is not Active Directory!” SamCogan.com, Oct 2020. Accessed Sept. 2022.
    “Compare Active Directory to Azure Active Directory.” Azure documentation, Microsoft Learn, 18 Aug. 2022. Accessed 12 Sept. 2022.
    "Compare self-managed Active Directory Domain Services, Azure Active Directory, and managed Azure Active Directory Domain Services." Azure documentation, Microsoft Learn, 23 Aug. 2022. Accessed Sept. 2022.
    “Dimensional Research, Active Directory Modernization: A Survey of IT Professionals.” Quest, 2017. Accessed Sept 2022.
    Grillenmeier, Guido. “Now’s the Time to Rethink Active Directory Security.“ Semperis, 4 Aug 2021. Accessed Oct. 2013.
    “How does your Active Directory align to today’s business?” Quest Software, 2017, accessed Sept 2022
    Lewis, Jack “On-Premises Active Directory: Can I remove it and go full cloud?” Softcat, Dec.2020. Accessed 15 Sept 2022.
    Loshin, Peter. “What is Kerberos?” TechTarget, Sept 2021. Accessed Sept 2022.
    Mann, Terry. “Why Cybersecurity Must Include Active Directory.” Lepide, 20 Sept. 2021. Accessed Sept. 2022.
    Roberts, Travis. “Azure AD without on-prem Windows Active Directory?” 4sysops, 25 Oct. 2021. Accessed Sept. 2022.
    “Understanding Active Directory® & its architecture.” ActiveReach, Jan 2022. Accessed Sept. 2022.
    “What is Active Directory Migration?” Quest Software Inc, 2022. Accessed Sept 2022.

    Modernize and Transform Your End-User Computing Strategy

    • Buy Link or Shortcode: {j2store}308|cart{/j2store}
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    • member rating average dollars saved: $34,982 Average $ Saved
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    • Parent Category Name: End-User Computing Strategy
    • Parent Category Link: /end-user-computing-strategy

    IT needs to answer these questions:

    • What types of computing devices, provisioning models, and operating systems should be offered to end users?
    • How will IT support devices?
    • What are the policies and governance surrounding how devices are used?
    • What actions are we taking and when?
    • How do end-user devices support larger corporate priorities and strategies?

    Your answers need to balance choice, risk, and cost.

    Our Advice

    Critical Insight

    • Even if a user has a prestigious tablet, if the apps aren’t built well, they can’t get support on it, or they can’t connect, then that device is useless. Focus on supportability, use cases, connection, and policy – and the device.

    Impact and Result

    • Identify desired benefits that align to IT and corporate priorities and strategies.
    • Perform a persona analysis.
    • Define a vision for end-user computing.
    • Define the standard device and app offerings.
    • Improve the supporting services surrounding devices.
    • Develop a roadmap for implementing your strategy.

    Modernize and Transform Your End-User Computing Strategy Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. End-User Computing Strategy Deck – A step-by-step document to walk you through end-user computing trends and processes to improve customer satisfaction.

    This storyboard will help you identify your goals, build standard offerings for users, define governance and policies around offerings, and develop a roadmap for your EUC program.

    • Modernize and Transform Your End-User Computing Strategy – Phases 1-3

    2. End-User Computing Strategy Template – A repository for your current-state and persona analysis to identify technology requirements for each user group.

    Use these templates to document your end-user computing strategy. Follow the guidelines in the blueprint and record activity results in the template. The findings will be presented to the management team.

    • End-User Computing Strategy Template
    • User Group Analysis Workbook

    3. End-User Computing Ideas Catalog and Standard Offering Guide – Templates that guide you to document the outcome from persona analysis to define standard offerings and policies.

    The Ideas Catalog introduces provisioning models, form factors, and supported operating systems. Use the Standard Offering Template to document provisioning models and define computing devices along with apps and peripherals according to the outcome of the user group analysis.

    • Standard End-User Entitlements and Offerings Template
    • End-User Computing Ideas Catalog

    4. End-User Computing Policies – Policies that establish requirements for end-user computing.

    Use these policy templates to communicate the purposes behind each end-user computing decision and establish company standards, guidelines, and procedures for the purchase of technologies. The policies will ensure purchasing, reimbursement, security, and remote wiping enforcements are consistent and in alignment with the company strategy.

    • Mobile Device Connectivity & Allowance Policy
    • Purchasing Policy
    • Mobile Device Reimbursement Agreement
    • Mobile Device Reimbursement Policy
    • BYOD Acceptable Use Policy
    • Mobile Device Remote Wipe Waiver Template
    • General Security – User Acceptable Use Policy
    • Device Entitlement Policy Template

    Infographic

    Workshop: Modernize and Transform Your End-User Computing Strategy

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Set the Direction

    The Purpose

    Dig into the current state and build user persona.

    Key Benefits Achieved

    Determine your challenges and strengths.

    Delineate user IT requirements.

    Activities

    1.1 Assess the current state of end-user computing.

    1.2 Perform SWOT analysis.

    1.3 Map benefits to stakeholder drivers and priorities.

    1.4 Identify user groups.

    1.5 Identify supporting technology.

    1.6 Identify opportunities to provide value.

    Outputs

    SWOT analysis of current state

    Goals cascade

    Persona analysis

    2 Define the Offering

    The Purpose

    Define your EUC vision and standard offerings.

    Key Benefits Achieved

    Brainstorm EUC vision and mission.

    Find out the standard offerings.

    Set the direction for end-user computing to support shift-left enablement.

    Activities

    2.1 Prioritize benefits.

    2.2 Craft a vision and mission statement.

    2.3 Identify goals.

    2.4 Define guiding principles for your strategy.

    2.5 Select a provisioning model for each persona.

    2.6 Define the standard device offerings.

    2.7 Document each persona's entitlements.

    Outputs

    Vision statement, mission statement, and guiding principles

    Goals and indicators

    End-user device entitlements standard

    3 Support the Offering

    The Purpose

    Outline supporting practices and define policies for each use case.

    Key Benefits Achieved

    Document supporting practices.

    Document EUC policies.

    Activities

    3.1 Define device management tools and approach.

    3.2 Identify groups involved in supporting practices.

    3.3 Identify opportunities to improve customer service.

    3.4 Define acceptable use.

    3.5 Define BYOD policies.

    3.6 Define procurement and entitlement policies.

    3.7 Define security policies.

    Outputs

    List of management tools for end-user computing

    Roles and responsibilities for maintaining the end-user computing environment

    Opportunities to improve customer service

    End-user computing policy templates

    4 Bridge the Gap and Create the Roadmap

    The Purpose

    Build a user migration roadmap.

    Key Benefits Achieved

    Make the project a reality by documenting initiatives and building a roadmap.

    Activities

    4.1 Identify the gaps in devices, user support, use cases, policy & governance, and fitness for use.

    4.2 Plan the deployment and user migration journey.

    4.3 Document initiatives in the roadmap.

    Outputs

    Initiatives mapped to practice areas

    User migration journey map

    Further reading

    Modernize and Transform Your End-User Computing Strategy

    Support the workforce of the future.

    EXECUTIVE BRIEF

    Analyst Perspective

    Focus beyond the device

    It’s easy to think that if we give end users nice devices, then they will be more engaged and they will be happy with IT. If only it were that easy.

    Info-Tech Research Group has surveyed over 119,000 people through its CIO Business Vision diagnostic. The results show that a good device is necessary but not enough for high satisfaction with IT. Once a user has a decent device, the other aspects of the user’s experience has a higher impact on their satisfaction with IT.

    After all, if a person is trying to run apps designed in the 1990s, if they are struggling to access resources through an underperforming VPN connection, or if they can’t get help when their devices and apps aren’t working, then it doesn’t matter that you gave them a state-of-the-art MacBook or Microsoft Surface.

    As you build out your end-user computing strategy to reflect the new reality of today’s workforce, ensure you focus on shifting user support left, modernizing apps to support how users need to work, and ensuring that your network and collaboration tools can support the increased demands. End-user computing teams need to focus beyond the device.

    Ken Weston, ITIL MP, PMP, Cert.APM, SMC

    Research Director, Infrastructure and Operations Info-Tech Research Group

    Mahmoud Ramin, PhD

    Senior Research Analyst, Infrastructure and Operations Info-Tech Research Group

    Executive Summary

    Your Challenge

    IT needs to answer these questions:

    • What types of computing devices, provisioning models, and operating systems (OSes) should be offered to end users?
    • How will IT support devices?
    • What are the policies and governance surrounding how devices are used?
    • What actions are we taking and when?
    • How do end-user devices support larger corporate priorities and strategies?

    Your answers need to balance choice, risk, and cost.

    Common Obstacles

    Management paradigms have shifted:

    • OSes, device management, and IT asset management (ITAM) practices have changed.
    • Users expect full capabilities on any personal device.
    • Virtual desktops are switching to the cloud.
    • Low-code/no-code platforms allow the business to manage their own apps or comanage with IT.
    • Work-from-anywhere is the default.
    • Users have higher customer service expectations.

    Take end-user computing beyond the OS.

    Info-Tech's Approach

    This blueprint will help you:

    • Identify desired benefits that align to IT and corporate priorities and strategies.
    • Perform a persona analysis.
    • Define a vision for end-user computing.
    • Define the standard device and app offerings.
    • Improve the supporting services surrounding devices.
    • Develop a roadmap for implementing your strategy.

    A good device is necessary for satisfaction with IT but it’s not enough.

    If a user has a prestigious tablet but the apps aren’t built well, they can’t get support on it, or they can’t connect to the internet, then that device is useless. Focus on supportability, use cases, connection, policy – and device.

    Your challenge

    This blueprint will help you build a strategy that answers these questions:

    • What types of computing devices should be offered to end users?
    • What provisioning models will be used?
    • What operating systems are supported?
    • How will IT support devices?
    • What are the policies and governance surrounding how devices are used?
    • What actions are we taking and when?
    • How do end-user devices support larger corporate priorities and strategies?

    Definition: End-User Computing (EUC)

    End-user computing (EUC) is the domain of information and technology that deals with the devices used by workers to do their jobs. EUC has five focus areas: devices, user support, use cases, policy & governance, and fitness for use.

    A good end-user computing strategy will effectively balance:

    User Choice

    Cost

    Risk

    The right balance will be unique for every organization.

    Strike the right balance

    The discussion is larger than desktop support

    If IT is an influencer, then you get to drive this conversation. If IT is not an influencer, then you need to support whatever option the business wants.

    Cost Risk Choice Result
    Higher Education High importance Low importance High importance Full BYOD for professors. Standardized offerings for administration.
    Software Development Firms Low importance Medium/High importance High importance Standardized offerings for developers. Virtual desktops for users on BYOD.
    Legal Firm Medium importance High importance Low importance Partners offered prestigious devices. Everyone else uses Windows PCs. Virtual desktops and apps for remote access.

    Healthcare

    High importance High importance Low importance Nurses, janitors, and other frontline staff use shared tablets. Doctors are provisioned their own tablet. Admin staff and doctors are provisioned virtual desktops to maintain security and compliance.
    Government High importance High importance Low importance Standardized PC offerings for all employees. MacBooks are provided with justification. Devices managed with Intune and ConfigMgr.

    Good devices are necessary for overall IT satisfaction

    BUT

    Good devices are not enough for high satisfaction

    A bad device can ruin a person’s satisfaction with IT

    Info-Tech’s CIO Business Vision has shown that when someone is dissatisfied with their device, their satisfaction with IT overall is only 40.92% on average.

    When a person is satisfied with their device, their average satisfaction increases by approximately 30 percentage points to 70.22%. (Info-Tech Research Group, CIO Business Vision, 2021; N=119,383)

    The image is a bar graph, with the Y-axis labelled Overall IT Satisfaction. There are two bars, one labelled Satisfied With Devices, which is at 70.22%, and the other labelled Dissatisfied With Devices, which is at 40.92%.

    Improvements in the service desk, business apps, networks and communication infrastructure, and IT policy all have a higher impact on increasing satisfaction.

    For every one-point increase in satisfaction in those areas, respondents’ overall satisfaction with IT increased by the respective percentage of a point. (Info-Tech Research Group, CIO Business Vision, 2021; N=119,409)

    The image shows a graphic of five arrows pointing upwards. They are labelled (from right to left): Devices--42.20%; IT Policy--45.90%; Network & Comms Infra--59.49%; Business Apps--63.89%; Service Desk--65.19%, 1.54 times the impact of devices.

    End-User Paradigms Have Shifted

    Take end-user computing beyond the device

    Operating System - OS

    Only Windows

    • More choices than ever before

    Endpoint Management System - UEM

    Group Policy & Client Management

    • Modern & Unified Endpoint Management

    Personal Devices - BYOD

    Limited to email on phones

    • Full capabilities on any device

    IT Asset Management - ITAM

    Hands-on with images

    • Zero-touch with provisioning packages

    Virtual Desktops - DaaS

    Virtual Desktop Infrastructure in the Data Center

    • Desktop-as-a-Service in the cloud

    Business-Managed Apps - BMA

    Performed by IT

    • Performed by the Business and IT

    Work-From-Anywhere - WFA

    Rare

    • Default

    Customer Satisfaction - C Sat

    Phone calls and transactional interactions

    • Self-serve & managing entire experience

    Don’t limit your focus to only Windows and Macs

    Android is the OS with the largest market share

    Users and IT have more choices than ever before

    Operating System - OS

    Only Windows

    • More choices than ever before

    Microsoft is still the dominant player in end-user computing, but Windows has only a fraction of the share it once had.

    IT needs to revisit their device management practices. Modern management tools such as unified endpoint management (UEM) tools are better suited than traditional client management tools (CMT) for a cross-platform world.

    IT must also revisit their application portfolios. Are business apps supported on Android and iOS or are they only supported on Windows? Is there an opportunity to offer more options to end users? Are end users already running apps and handling sensitive data on Android and iOS through software-as-a-service and bring-your-own-device (BYOD) capabilities in Office 365 and Google apps?

    The image shows a bar graph titled OS Market Share, 2011-2021. On the x-axis are OS names with a bar in blue representing their market share in 2011, and a bar in purple showing their market share in 2021. The data shown is as follows: Windows--85.98% (2011), 31.62% (2021); Android--1.22% (2011), 40.85% (2021); iOS--2.1% (2011), 16.42% (2021); Mac OS X--6.19% (2011); 6.8% (2021); Other--4.51% (2011), 4.31% (2021). Source: StatCounter Global Stats.

    OS market share is partly driven by the digital divide

    If someone must choose between a smartphone and a computer, they go with a smartphone

    IT can’t expect everyone to be fluent on Windows and Mac, have a computer at home, or even have home broadband.

    Of US adults aged 18-29:

    • 96% have a smartphone (the rest have cellphones).
    • Only 70% of US adults aged 18-29 have a home broadband connection.

    Further, only 59% of US adults making less than $30,000/year have a laptop or desktop. (“Mobile Technology” and “Digital Divide,” Pew Research, 2021.)

    Globally, people are likelier to have a cell subscription than they are to have access to broadband.

    The image is a bar graph, with a list of countries on the X-axis, with each having two bars: blue indicating Fixed Broadband Subscriptions per 100 people and purple indicating Mobile Cellular Subscriptions per 100 people. In all listed countries, the number of Mobile Cellular Subscriptions per 100 people is higher than Fixed Broadband Subscriptions. Source: The World Bank, 2020. Most recent data for USA mobile cellular subscriptions is from 2019.

    Embrace new device management paradigms

    Endpoint Management System - UEM

    Group Policy & Client Management

    • Modern & Unified Endpoint Management

    Evaluate enterprise mobility management and unified endpoint management to better support a remote-first, cross-platform reality.

    Client Management Tool (CMT)

    CMTs such as Microsoft Endpoint Configuration Manager (ConfigMgr, aka SCCM) can be used to distribute apps, apply patches, and enforce group policy.

    Enterprise Mobility Management (EMM)

    EMM tools allow you to manage multiple device platforms through mobile device management (MDM) protocols. These tools enforce security settings, allow you to push apps to managed devices, and monitor patch compliance through reporting.

    EMM tools often support mobile application management (MAM) and mobile content management (MCM). Most EMM tools can manage devices running Windows, Mac OS, iOS, and Android, although there are exceptions.

    Unified Endpoint Management (UEM)

    UEM solutions combine CMT and EMM for better control of remote computers running Windows or Macs. Examples include:

    • Windows devices comanaged by Intune and ConfigMgr.
    • Mac devices managed by Jamf Pro.
    • Mac devices comanaged by Jamf Pro and Intune.

    Most UEM tools can manage devices running Windows, Mac OS, iOS, and Android, allowing IT to manage all end-user devices from a unified tool set (although there are exceptions).

    Mobile Application Management (MAM)

    MAM provides the ability to package an app with security settings, distribute app updates, and enforce app updates. Some capabilities do not require apps to be enrolled in an EMM or UEM solution.

    Mobile Content Management (MCM)

    MCM tools distribute files to remote devices. Many MCM solutions allow for security settings to be applied, such as encrypting the files or prohibiting data from leaving the secure container. Examples include OneDrive, Box, and Citrix ShareFile.

    Adopt modern management with EMM and UEM – better toolsets for today’s state of EUC

    Sacrifice your Group Policy Objects to better manage Windows computers

    Windows Management Features Traditional CMT Hybrid UEM Cloud-Based EMM
    Group Policy ✔ Primary management approach ✔ Available alongside configuration service providers X Replaced by configuration service providers
    Manage remote devices without VPN X X
    No longer manage and maintain images X ✔ Images are still available ✔ Images replaced by provisioning packages
    Secure and support BYOD X (Certain tools may offer limited MDM capabilities)
    Support remote zero-touch provisioning X (Only available via PXE boot)
    App, patch, update deployments Via defined distribution points Via defined distribution points or MAM Via MAM

    IT asset management practices are shifting

    IT Asset Management - ITAM

    Hands-on with images

    • Zero-touch with provisioning packages

    Supply chain issues are making computers longer to procure, meaning users are waiting longer for computers (Cision, 2021). The resulting silicon chip shortage is expected to last until at least 2023 (Light Reading, 2021).

    IT departments are delaying purchases, delaying refreshes, and/or purchasing more to reserve devices before they need them.

    Remote work has increased by 159% over the past 12 years (NorthOne, 2021). New hires and existing users can’t always go into the office to get a new computer.

    IT departments are paying vendors to hold onto computers and then drop-ship them directly to the end user. The devices are provisioned using zero touch (e.g. Autopilot, Apple Device Manager, or another tool). Since zero-touch provisioning tools do not support images, teams have had to switch to provisioning packages.

    The pandemic saw an increase in spending on virtual desktops

    Virtual desktops offered powerful tools for supporting remote devices and personal computers without compromising sensitive data

    Virtual Desktops - DaaS

    Virtual Desktop Infrastructure in the Data Center

    • Desktop-as-a-Service in the cloud

    The pandemic helped cloud-based virtual desktop infrastructure (VDI)

    Citrix saw subscription revenue increase 71% year over year in 2020 (Citrix 2020 Annual Report, p. 4). VMware saw subscription and SaaS revenue increase 38% from January 2020 to 2021 – while on-premises licensing revenue decreased by 5% (VMware Annual Report 2021, p. 40).

    IT no longer needs to manage the underlying infrastructure

    Microsoft and AWS are offering desktops as a service (i.e. cloud-based virtual desktops). IT needs to manage only the device, not the underlying virtual desktop infrastructure. This is in addition to Citrix’s and VMware’s cloud offerings, where IT doesn’t need to manage the underlying infrastructure that supports VDI.

    Visit the blueprint Implement Desktop Virtualization and Transition to Everything as a Service to get started.

    Work-from-anywhere (WFA) is now the default

    COVID-19 forced this shift

    Work-From-Anywhere - WFA

    Rare

    • Default

    Be prepared to support a hybrid workforce, where people are sometimes working remotely and sometimes working in the office.

    • Device provisioning and deployment need to be rethought. In-person deployment is not always possible. IT should evaluate tools such as zero-touch provisioning.
    • Service desks need better monitoring and management tools. End-user experience management (EUEM) can allow you to better identify where network issues are occurring – in your data center, at the user’s house, in the cloud, or somewhere in between. Remote control tools can then allow your tier 1 to remediate issues on the user’s device.
    • Apps and devices need to be usable from anywhere. Environments that rely on desktops and on-premises apps need to be rearchitected for a remote-first workforce.
    • Users are living inside video conferencing tools. With the impact of the COVID-19 pandemic, there are about 145 million daily users of Microsoft Teams, almost twice the number of users in 2020 (MUO, 2021). Ensure they have the training and expertise to effectively use these tools.

    “More technical troubleshooting due to users working from home a lot more. It can be more difficult to talk users through fixes when they are off site if you cannot remotely assist so more emphasis on the communication skill which was already important.” (Service Desk Institute, 2021)

    Visit the Hybrid Workplace Research Center to better support a hybrid workforce.

    BYOD fully includes personal computers

    It’s no longer about whether IT will allow BYOD

    Stop pretending BYOD doesn’t happen

    Personal Devices - BYOD

    Limited to email on phones

    • Full capabilities on any device
    • BYOD (including BYOPC) is turned on by default. SaaS tools like Office 365 are built to be used on multiple devices, including multiple computers. Further, the pandemic saw 47% of organizations significantly increase their use of BYOD (Cybersecurity Insiders, 2021; N=271).
    • BYOD can boost productivity. When employees can use smartphones for work, they report that it increases their productivity by 34 percent (Samsung Insights, 2016).
    • BYOD is hard to support, so most organizations don’t. Only 22% of organizations provide full support for mobile devices, while 20% provide no support, 25% provide ad hoc support, and 26% provide limited support (Cybersecurity Insiders, 2021). If smartphones and tablets are heavily ingrained in business processes, then migrating to BYOD can overload the service desk.
    • Securely enable employees. Mobile application management (MAM), mobile content management (MCM), and Office 365 have gotten smarter at protecting corporate data.

    Action Item: Identify how IT can provide more support to personally owned computers, tablets, and smartphones.

    58% of working Americans say their work devices are “awful to work on." (PCMag, 2021)

    But only 22% of organizations provide full support to BYOD. (Cybersecurity Insiders, 2021)

    IT must either provide better devices or start fully supporting users on personal PCs.

    Build governance practices for low-code development platforms

    Managing 1,000 different apps built out on low-code business process management platforms is hard, but it’s not nearly as hard as managing 1,000 unique SaaS apps or access databases

    Business-Managed Apps - BMA

    Performed by IT

    • Performed by the Business and IT

    Pros - Opportunities

    • Offers DIY to users
    • Business can build them quickly
    • IT has central visibility
    • IT can focus on the platform

    Cons - Threats

    • Sensitive data can get exposed
    • Users may have issues with continuity and backup
    • Responding to platform changes will be potentially challenging
    • Support may be difficult after the app creator leaves

    Action Item: Build a governance framework that describes the roles and responsibilities involved in business-owned apps. Identify the user’s role and end-user computing’s role in supporting low-code apps.

    Visit the blueprint Embrace Business-Managed Apps to learn how to build a governance framework for low-code development platforms.

    Visit the Low-Code Business Process Management SoftwareReviews category to compare different platforms.

    Update your customer service practices

    End users expect self-service and help from tier 1

    Re-evaluate how you support both corporate-issued and personal-owned computers and mobile devices

    Customer Satisfaction - C Sat

    Phone calls and transactional interactions

    • Self-serve & managing entire experience

    Microsoft’s 2019 “Global State of Customer Service” report shows that people have high expectations:

    • 31% of people expect call agents to have a “deep understanding of the caller’s relationship with the company”
    • 11% expect self-service capabilities

    End users have the same expectations of IT, the service desk, and end-user computing teams:

    • Users expect any IT person with whom they are talking to have a deep understanding of their devices, apps, open tickets, and closed tickets.
    • Users expect tier 1 to be able to resolve their incidents and requests without escalating to tier 2 or tier 3 end-user computing specialists.

    Most Important Aspects of Customer Service

    Resolving issue in one interaction - 35%

    Knowledgeable agent - 31%

    Finding information myself - 11%

    Not repeating information - 20%

    (Microsoft, 2019)

    Desktop engineering needs to shift left

    Revisit what work can only be done by tier 2 and tier 3 teams

    Shifting left involves shifting resolution of incidents and service requests down from more costly resources to the first line of support and to end users themselves through self-service options

    • Tier 1 needs up-to-date information on the end users’ devices and open tickets.
    • Users should be able to request apps and download those apps through a self-service portal, a software catalog, or an app store.
    • Tier 1 needs to be empowered to remote wipe devices, see troubleshooting and diagnostics information, and resolve incidents without needing to escalate.

    Action Item: Apply shift-left enablement to train tier 1 agents on troubleshooting more incidents and fulfilling more service requests. Build top-notch self-service capabilities for end users.

    The image is a graphic titled Shift-Left Strategy. At the top, it lists Auto-Fix; User, Tier 1, Tier 2/3, and Vendor. On the left, it lists Metrics vertically: Cost, Time, Satisfaction. A bar displays how high or low the metric is based on the categories listed at the top.

    Work with your service desk on the blueprint Optimize the Service Desk with a Shift-Left Strategy.

    Windows 11 is coming

    Prepare to make the jump

    The sooner you start, the easier the migration will be

    • Begin planning hardware refreshes. Old computers that do not have a TPM 2.0 chip are not currently supported on Windows 11 (“Enable TPM 2.0,” Microsoft, 2021). If you have old computers that will not support the jump to Windows 11– especially given the supply chain disruptions and silicon chip shortages – it is time to consider computer upgrades.
    • The end of Windows 10 is coming. Windows 10’s retirement date is currently October 14, 2025 (“Windows 10 Home and Pro,” Microsoft, 2021). If you want to continue running Windows 10 on older computers beyond that time, you will need to pay for extended support or risk those computers being more easily breached.
    • Begin testing your apps internally. Run Windows 11 within IT and test whether your apps will work on Windows 11.
    • Pilot Windows 11 with IT-friendlies. Find users that are excited for Windows 11 and will not mind a bit of short-term pain.
    • What is your risk appetite? Risk-averse organizations will want to wait until Microsoft, DISA, and/or Center for Internet Security have published security configuration best practices.

    Info-Tech’s approach

    Master the ever-expanding puzzle of end-user computing

    User Group Analysis

    Supported Devices and Apps

    Fitness for Use

    Device Support

    The Info-Tech difference:

    1. Balance user choice, risk mitigation, and cost optimization. The right balance will be unique for every organization.
    2. Standardize the nonstandard. Anticipate your users’ needs by having power options and prestigious options ready to offer.
    3. Consider multiple personas when building your standards, training, and migrations. Early Adopters, Late Adopters, VIP Users, Road Warriors, and Hoarders – these five personas will exist in one form or another throughout your user groups.

    Modernize and Transform Your End-User Computing Strategy

    Focus on the Big Picture

    End-User Paradigms Have Shifted

    Take end-user computing beyond the device

    Operating System - OS

    Only Windows

    • More choices than ever before

    Endpoint Management System - UEM

    Group Policy & Client Management

    • Modern & Unified Endpoint Management

    Personal Devices - BYOD

    Limited to email on phones

    • Full capabilities on any device

    IT Asset Management - ITAM

    Hands-on with images

    • Zero-touch with provisioning packages

    Virtual Desktops - DaaS

    Virtual Desktop Infrastructure in the Data Center

    • Desktop-as-a-Service in the cloud

    Business-Managed Apps - BMA

    Performed by IT

    • Performed by the Business and IT

    Work-From-Anywhere - WFA

    Rare

    • Default

    Customer Satisfaction - C Sat

    Phone calls and transactional interactions

    • Self-serve & managing entire experience

    Don't just focus on the device!

    Improvements in the service desk, business apps, networks and communication infrastructure, and IT policy have a higher impact on increasing satisfaction.

    Impact of End-User Satisfaction of IT by Area Compared to Devices

    Devices (x1.0)

    IT Policy (x1.09)

    Network & Communications Infrastructure (x1.41)

    Business Apps (x1.51)

    Service Desk (x1.54)

    (Info-Tech Research Group, CIO Business Vision, 2021; n=119,409)

    Build your strategy with these components...

    End-User Group Analysis

    • Work location
    • Information interactions
    • Apps
    • Data and files
    • Business capabilities
    • Current offering
    • Pain points
    • Desired gains

    Supported Devices & Apps

    • Primary computing device offerings
    • Power computing device offering
    • Prestigious device offerings
    • Secondary computing device offerings
    • Provisioning models
    • Standard apps
    • Peripherals

    Device Support

    • Self-service
    • Service Desk
    • Specialists

    Fitness for Use

    • Organizational policies
    • Security policies

    Vision

    ...to answer these questions:

    1. What devices will people have?
    2. How will you support these devices?
    3. How will you govern these devices?

    Balance choice, risk, and cost

    The right balance will be unique for every organization. Get the balance right by aligning your strategy's goals to senior leadership’s most important priorities.

    • User choice
    • Risk
    • Cost

    + Standardize the non-standard

    Have a more prestigious option ready for users, such as VIPs, who want more than the usual offerings. This approach will help you to proactively anticipate your users' needs.

    +Consider multiple personas when building your standards, training, and migrations

    These five personas will exist in one form or another throughout your user groups.

    • Early Adopters
    • Late Adopters
    • VIP Users
    • Road Warriors
    • Hoarders

    Use our approach to answer these questions:

    What computers will people have?

    Types of computing devices

    • Power desktop
    • Power laptop
    • Desktop
    • Laptop
    • Virtual Desktop
    • Thin Client Device
    • Pro Tablet
    • Tablet
    • Smartphone

    Corporate-Issued Approaches

    • Kiosk – Shared, Single Purpose
    • Pooled – Shared, Multipurpose
    • Persistent – Individual
    • Personally Owned

    Supported Operating Systems

    • Windows
    • Mac
    • Chrome OS
    • Linux
    • iOS/iPad OS
    • Android

    How will you support these devices?

    Device Management

    • Manual
    • CMT
    • EMM
    • UEM
    • Pooled Virtual Desktop Manager

    Supporting Practices

    • Self-Service
    • Tier 1 Support
    • Specialist Support

    How will you govern these devices?

    Corporate Policies

    • Personal Use Allowed?
    • Management and Security Policies
    • Personal Device Use Allowed?
    • Supported Apps and Use Cases
    • Who Is Allowed to Purchase?
    • Prohibited Apps and Use Cases
    • Device Entitlement
    • Stipends and/or Reimbursement to Users

    Use our blueprint to improve your EUC practices

    1. Devices
      • Corporate-issued devices
      • Standard offerings
    2. User Support
      • Self-service
      • Tier 1 support
    3. Use Cases
      • Providing value
      • Business apps
    4. Policy & Governance
      • Personal device use
      • IT policy
    5. Fitness for Use
      • Securing devices
      • Patching

    Info-Tech’s methodology for end-user computing strategy

    1. Set the Direction 2. Define the Offering 3. Build the Roadmap
    Phase Steps

    1.1 Identify Desired Benefits

    1.2 Perform a User Group Analysis

    1.3 Define the Vision

    2.1 Define the Standard Offerings

    2.2 Outline Supporting Services

    2.3 Define Governance and Policies

    3.1 Develop Initiatives
    Phase Outcomes

    Current-State Assessment

    Goals Cascade

    User Group Assessment

    Vision Statement

    Mission Statement

    Guiding Principles

    Standard Offerings by User Group

    Device Management Model

    Technical Support Model

    Device Entitlement Policy

    Acceptable Use Policy

    Remote Wipe Policy & Waiver

    Personal Device Reimbursement Policy

    End-User Migration Journey Map

    Strategy and Roadmap

    Insight summary

    Once users are satisfied with devices, focus on the bigger picture

    If end users are dissatisfied with devices, they will also be dissatisfied with IT. But if you don’t also focus on apps and supportability, then giving users better devices will only marginally increase satisfaction with IT.

    Bring it back to stakeholder priorities

    Before you build your vision statement, make sure it resonates with the business by identifying senior leadership’s priorities and aligning your own goals to them.

    Balance choice, risk, and cost

    The balance of user choice, risk mitigation, and cost optimization is unique for each company. Get the balance right by aligning your strategy’s goals to senior leadership’s most important priorities.

    Communicate early and often with users

    Expect users to become anxious when you start targeting their devices. Address this anxiety by bringing them into the conversation early in the planning – they will see that their concerns are being addressed and may even feel a sense of ownership over the strategy.

    Standardize the nonstandard

    When users such as VIP users want more than the standard offering, have a more prestigious option available. This approach will help you to proactively anticipate your users’ needs.

    Consider multiple personas when building your standards, training, and migrations

    Early Adopters, Late Adopters, VIP Users, Road Warriors, and Hoarders – these five personas will exist in one form or another throughout your user groups.

    Blueprint deliverables

    Each step of this blueprint is accompanied by supporting deliverables to help you accomplish your goals:

    User Group Analysis Workbook

    Use these worksheets to guide your analysis.

    End-User Computing Ideas Catalog

    Compare options for your end-user computing environment.

    Standard End-User Entitlements and Offerings

    Define your supported offerings and publish this document in your service catalog.

    Policy Templates

    Use these templates as a starting point for addressing policy gaps.

    Key deliverable:

    End-User Computing Strategy

    Document your strategy using this boardroom-ready template.

    Blueprint benefits

    IT Benefits

    • Deliver immediate value to end users.
    • Provide the best service based on the user persona.
    • Provide better device coverage.
    • Use fewer tools to manage a less diverse but equally effective array of end-user computing devices.
    • Provide more managed devices that will help to limit risk.
    • Have better visibility into the end-user computing devices and apps.

    Business Benefits

    • Conduct corporate business under one broad strategy.
    • Provide support to IT for specific applications and devices.
    • Take advantage of more scalable economies for providing more advantageous technologies.
    • Experience less friction between end users and the business and higher end-user satisfaction.

    Measure the value of this blueprint

    Your end-user computing strategy is an investment

    Track the returns on your investment, even if those returns are soft benefits and not cost reductions

    User Satisfaction

    • Satisfaction with device
    • Satisfaction with business apps
    • Satisfaction with service desk timeliness
    • Satisfaction with service desk effectiveness
    • Satisfaction with IT Employee engagement

    Total Cost

    • Spend on each type of device
    • Cost of licenses for management tools, operating systems, and apps
    • Cost of support agreements # of support tickets per device per employee
    • Time spent supporting devices per tier or support team
    • Time spent per OS/app release

    Risk Mitigation

    • # of devices that are end-of-life
    • % of devices in compliance
    • # of unmanaged devices
    • # of devices that have not checked in to management tool

    Info-Tech offers various levels of support to best suit your needs

    DIY Toolkit

    "Our team has already made this critical project a priority, and we have the time and capability, but some guidance along the way would be helpful."

    Guided Implementation

    "Our team knows that we need to fix a process, but we need assistance to determine where to focus. Some check-ins along the way would help keep us on track."

    Workshop

    "We need to hit the ground running and get this project kicked off immediately. Our team has the ability to take this over once we get a framework and strategy in place."

    Consulting

    "Our team does not have the time or the knowledge to take this project on. We need assistance through the entirety of this project."

    Diagnostics and consistent frameworks are used throughout all four options.

    Guided Implementation

    What does a typical GI on this topic look like?

    A Guided Implementation (GI) is a series of calls with an Info-Tech analyst to help implement our best practices in your organization.

    A typical GI is 8 to 10 calls over the course of 4 to 6 months.

    Phase 1: Set the Direction

    • Call #1: Review trends in end-user computing and discuss your current state.
    • Call #2: Perform a user group analysis.
    • Call #3: Identify desired benefits and map to stakeholder drivers.

    Phase 2: Define the Offering

    • Call #4: Define standard offerings.
    • Call #5: Select provisioning models.
    • Call #6: Outline supporting services and opportunities to shift end-user computing support left.
    • Call #7: Identify gaps in governance and policies.

    Phase 3: Build the Roadmap

    • Call #8: Develop initiatives.
    • Call #9: Plan migration and build roadmap.

    EUC Strategy Workshop Overview

    Contact your account representative for more information.

    workshops@infotech.com 1-888-670-8889

    Day 1 Day 2 Day 3 Day 4 Day 5
    Set the Direction Define the Offering Support the Offering Bridge the Gap and Create the Roadmap Next Steps and Wrap-Up (offsite)
    Activities

    1.1 Identify desired benefits.

    1.1.1 Assess the current state of end-user computing.

    1.1.2 Perform a SWOT analysis.

    1.1.3 Map benefits to stakeholder drivers and priorities.

    1.2 Analyze user groups.

    1.2.1 Identify user groups.

    1.2.2 Identify supporting technology.

    1.2.3 Record use cases.

    1.2.4 Identify opportunities to provide value.

    1.3 Define the vision.

    1.3.1 Prioritize benefits.

    1.3.2 Craft a vision and mission statement.

    1.3.3 Identify goals.

    1.3.4 Define guiding principles for your strategy.

    2.1 Define the standard offerings.

    2.1.1 Select a provisioning model for each persona.

    2.1.2 Define the standard device offerings.

    2.1.3 Document each personas’ entitlements.

    2.2 Outline supporting practices.

    2.2.1 Define device management tools and approach.

    2.2.2 Identify groups involved in supporting practices.

    2.2.4 Identify opportunities to improve customer service.

    2.3 Define policies. 2.3.1 Define acceptable use. 2.3.2 Define BYOD policies. 2.3.3 Define procurement and entitlement policies. 2.3.4 Define security policies.

    3.1 Develop initiatives.

    3.1.1 Identify the gaps in devices, user support, use cases, policy & governance, and fitness for use.

    3.1.2 Plan the deployment and user migration journey.

    3.1.3 Document initiatives in the roadmap .

    5.1 Complete in-progress deliverables from previous four days.

    5.2 Set up time to review workshop deliverables and discuss next steps

    Deliverables
    1. SWOT analysis of current state
    2. Goals cascade
    3. Persona analysis
    1. Vision statement, mission statement, and guiding principles
    2. Goals and indicators
    3. End-user device entitlements standard
    1. List of management tools for end-user computing
    2. Roles and responsibilities for maintaining the end-user computing environment
    3. Opportunities to improve customer service
    4. End-user computing policy templates
    1. Initiatives mapped to practice areas
    2. User’s migration journey map
    1. End-user computing strategy template
    2. End-user computing roadmap

    Phase 1

    Set the Direction

    Set the Direction

    1.1 Identify Desired Benefits

    1.2 Perform a User Group Analysis

    1.3 Define the Vision

    Define the Offering

    2.1 Define the Standard Offerings

    2.2 Outline Supporting Services

    2.3 Define Governance and Policies

    Build the Roadmap

    3.1 Develop Initiatives

    This phase will walk you through the following activities:

    • Current-state analysis
    • Goals cascade
    • Persona analysis

    This phase involves the following participants:

    • End-User Computing Team
    • IT Leadership

    Set a direction that will create value for IT, stakeholders, and end users

    Use your insights to build your strategy

    Start by downloading Info-Tech’s End-User Computing Strategy Template

    1. Perform a stop-start-continue exercise for how IT supports end-user devices.
    2. Perform a goals cascade to identify how the end-user computing strategy can align with and support senior leaders’ priorities and strategic objectives.
    3. Perform a user group analysis to identify what IT can do to provide additional value to end users.
    4. Use the results to define a vision for your end-user computing strategy and in-scope benefits.

    Download the End-User Computing Strategy Template.

    Step 1.1

    Identify Desired Benefits

    Activities

    1.1.1 Assess the current state of end-user computing

    1.1.2 Perform a SWOT analysis

    1.1.3 Map benefits to stakeholder drivers and priorities

    Optional: Identify current total cost of ownership

    This step requires the following inputs:

    • Current approach for end-user computing
    • List of strengths and weaknesses of the current approach

    This step involves the following participants:

    • CIO
    • End-User Computing Team
    • IT Leadership
    • End-User Computing Manager

    Outcomes of this step

    • Defined success metrics that are tied to business value
    • Vision statement, mission statement, and guiding principles

    Review your current state for each end-user computing practice

    1. Devices
      • Corporate-issued devices
      • Standard offerings
    2. User Support
      • Self-service
      • Tier 1 support
    3. Use Cases
      • Providing value
      • Business apps
    4. Policy & Governance
      • Personal device use
      • IT policy
    5. Fitness for Use
      • Securing devices
      • Patching

    1.1.1 Assess the current state of end-user computing

    Discuss IT’s strengths and challenges

    Review your success in responding to the trends highlighted in the executive brief.

    • Start by reviewing the trends in the executive brief. Identify which trends you would like to focus on.
    • Review the domains below. Discuss:
      • Your current approach
      • Strengths about this approach
      • Challenges faced with this approach
    • Document the results in the “Current-State Assessment” section of your End-User Computing Strategy.
    1. Devices
      • Corporate-issued devices
      • Standard offerings
    2. User Support
      • Self-service
      • Tier 1 support
    3. Use Cases
      • Providing value
      • Business apps
    4. Policy & Governance
      • Personal device use
      • IT policy
    5. Fitness for Use
      • Securing devices
      • Patching

    Download the End-User Computing Strategy Template.

    Consider these aspects of end-user computing in your assessment

    Devices: As shown in the executive brief, devices are necessary for satisfaction in IT. In your current-state assessment, outline the principal means by which users are provided with a desktop and computing.

    • Corporate-issued devices: Document the types of devices (e.g. laptops, desktops, smartphones) and operating systems that IT currently supports.
      • Strengths: Highlight user satisfaction with your current offerings by referencing recent relationship surveys.
      • Challenges: Document corporate-issued devices where stakeholders and users are not satisfied, platforms that stakeholders would like IT to support, etc.
    • Standard offerings: Name the high-level categories of devices that you offer to end users (e.g. standard device, power device).
      • Strengths: Outline steps that IT has taken to improve the portfolio of standard offerings and to communicate the offerings.
      • Challenges: Identify areas to improve the standard offerings.

    User support: Examine how the end-user computing team enables a high-quality customer service experience. Especially consider self-service and tier 1 support.

    • Self-service: Describe the current state of your self-service capabilities (e.g. name of the self-service portal, number of apps in the app store).
      • Strengths: Outline successes with your self-service capabilities (e.g. use of self-service tools, recently deployed tools, newly supported platforms).
      • Challenges: Identify gaps in self-service capabilities.
    • Tier 1 support: Document the number of end-user computing incidents and service requests that are resolved at tier 1 as well as the number of incidents and service requests that are resolvable without escalation.
      • Strengths: Identify technologies that make first contact resolution possible. Outline other items that support tier 1 resolution of end-user computing tickets, such as knowledgebase articles and training programs.
      • Challenges: Document areas in which tier 1 resolution of end-user computing tickets is not feasible.

    Considerations (cont’d.)

    Use cases: Reflect on how IT and end-user computing supports users’ most important use cases. Consider these aspects:

    • Providing value: Identify the number of user groups for which you have completed a user group analysis. Outline your major approaches for capturing feedback, such as relationship surveys.
      • Strengths: Document any successful initiatives around stakeholder relationships and requirements gathering. You can also highlight successful metrics, such as high satisfaction scores from a team, department, or division.
      • Challenges: Identify where there are dissatisfied stakeholders and gaps in product offerings and where additional work around value generation is required.
    • Business apps: Outline your major business apps and your approach to improvement for these apps. If you need assistance gathering feedback from end users and stakeholders, you can use Info-Tech’s Application Portfolio Assessment.
      • Strengths: Show the EUC team’s successes in supporting critical business apps (e.g. facilitating user acceptance testing, deploying via endpoint management tool).
      • Challenges: Name business apps that are not meeting stakeholder needs. Consider if end users are dissatisfied with an app, if IT is unable to adequately monitor and support a business app, etc.

    Policy and governance: Document the current state of policies governing the use of end-user computing devices, both corporate-issued and personally owned. Review Step 2.3 for a list of policy questions to address and for links to policy templates.

    • Personal device use: Explain which users are allowed to use personally owned devices, what use cases are supported, and which types of devices are supported. Also, highlight explicit prohibitions.
      • Strengths: Highlight major accomplishments with BYOD, utilization metrics, etc. Consider including any platforms or apps that support BYOD (e.g. Microsoft Office 365).
      • Challenges: Identify where there are gaps in your support for personal devices. Examples can include insufficient management tools, lack of feedback from end users on BYOD support, undefined policies and governance, and inadequate support for personal devices.

    Considerations (cont’d.)

    IT policies: List your current policy documents. Include policies that relate to end-user computing, such as security policy documents; acceptable use policy documents; purchasing policies; documents governing entitlements to computers, tablets, smartphones, and prestigious devices; and employee monitoring policy documents.

    • Strengths: Outline the effectiveness of these policies, user compliance to these policies, and your success in enforcing these policies.
    • Challenges: Identify where you have gaps in user compliance, gaps in enforcing policies, many exceptions to a policy, etc.

    Fitness for use: Reflect on your ability to secure users, enterprise data, and computers. Document your current capabilities to ensure devices are adequately secured and risks adequately mitigated.

    • Securing devices: Describe your current approach to implementing security baselines, protecting data, and ensuring compliance.
      • Strengths: Highlight your accomplishments with ensuring devices meet your security standards and are adequately managed.
      • Challenges: Identify areas that are not adequately protected, where IT does not have enough visibility, and devices on which IT cannot enforce security standards.
    • Patching: Describe your current approach to distributing OS patches, distributing app patches, and ensuring patch compliance.
      • Strengths: Outline steps that IT has taken to improve release and deployment practices (e.g. user acceptance testing, deployment rings).
      • Challenges: When is IT unable to push a patch to a device? Outline when devices cannot receive a patch, when IT is unable to ensure patches are installed, and when patches are disruptive to end users.

    1.1.2 Perform a SWOT analysis

    Summarize your current-state analysis

    To build a good strategy, you need to clearly understand the challenges you face and opportunities you can leverage.

    • Summarize IT’s strengths. These are positive aspects internal to IT.
    • Summarize IT’s challenge. What internal IT weakness should the strategy address?
    • Identify high-level opportunities. Summarize positive factors that are external to IT (e.g. within the larger organization, strong vendor relationships).
    • Document threats. What external factors present a risk to the strategy?

    Record your SWOT analysis in the “Current-State Assessment” section of your End-User Computing Strategy Template.

    Download the End-User Computing Strategy Template.

    1.1.3 Map benefits to stakeholder drivers and priorities

    Use a goals cascade to identify benefits that will resonate with the business

    Identify how end-user computing will support larger organizational strategies, drivers, and priorities

    1. Identify stakeholders. Focus on senior leaders – user groups will be addressed in Step 1.2.
    2. For each stakeholder, identify three to five drivers or strategic priorities. Use the drivers as a starting point to:
      1. Increase productivity
      2. Mitigate risks
      3. Optimize costs
    3. Map the benefits you brainstormed in Step 1.1 to the drivers. It’s okay to have benefits map to multiple drivers.
    4. Re-evaluate benefits that don’t map to any drivers. Consider removing them.
    Stakeholder Drivers and Strategic Priorities End-User Computing Benefits
    CEO Ensure service continuity with remote work
    • Customers can still be served by remote workers
    Respond to COVID-19 changes with agility
    • Workers can transition seamlessly between working remotely and working in the office
    Reduce unnecessary costs
    • Standardize computer models to reduce spend on devices
    COO Business continuity: being able to work from home
    • Workers can transition seamlessly between working remotely and working in the office

    Record this table on the “Goals Cascade” slide in the “Vision and Desired Benefits” section of your End-User Computing Strategy Template.

    Use the CEO-CIO Alignment Program to identify which business benefits are most important.

    Sample end-user computing benefits

    Business Goals End-User Computing Benefits
    Manage risk Controls are effectively enforced on remote devices Sensitive data is secured Devices and data are accounted for
    Ensure service continuity Business processes can still function with remote personnel Customers can still be served by remote workers Personnel can be productive from anywhere IT practices can still operate remotely
    Comply with external regulation Improved ability to demonstrate compliance
    Respond to change with agility Personnel can be productive from anywhere More business processes can be performed remotely
    Improve operational efficiency More efficient sales practices More efficient customer service practices Increased number of digitized business processes Increased use of IT and HR self-service tools
    Offer competitive products and services Increased customer satisfaction with online services Number of piloted new products
    Manage people Increased employee productivity Increased employee engagement Increased talent attraction Increased workforce retention
    Make data-driven decisions Increased workforce retention Improved understanding of customers Access to accurate data on services and spending Improved IT cost forecasting
    Improve customer experience Increased customer satisfaction with online services Ability to scale up capacity to meet increased demand Customers can still be served by remote workers Improved customer self-service options
    Maximize stakeholder value Transition to OpEx spend and reduce CapEx investments Access to accurate data on services and spending Improved IT cost forecasting

    Optional: Identify current total cost of ownership

    Be mindful of hidden costs, such as those associated with supporting multiple devices and maintaining a small fleet of corporate devices to ensure business continuity with BYOD.

    • Use the Hardware Asset Management Budgeting Tool to forecast spend on devices (and infrastructure) based on project needs and devices nearing end of life.
    • Use the Mobile Strategy TCO Calculator to estimate the total cost of all the different aspects of your mobile strategy, including:
      • Training
      • Management platforms
      • Custom app development
      • Travel and roaming
      • Stipends and taxes
      • Support
    • Revisit these calculators in Phase 2. Use the TCO calculator when considering different approaches to mobility and end-user computing.

    Insert the results into your End-User Computing Strategy Template.

    Download the HAM Budgeting Tool.

    Download the Mobile Strategy TCO Calculator.

    Step 1.2

    Perform a User Group Analysis

    Activities

    1.2.1 Organize roles based on how they work

    1.2.2 Organize users into groups

    1.2.3 Document the current offerings

    1.2.4 Brainstorm pain points and desired gains for each user group

    This step requires the following inputs:

    • List of roles and technologies
    • User feedback
    • List of personas

    This step involves the following participants:

    • End-User Computing Team
    • IT Leadership
    • End-User Computing Manager

    Outcomes of this step

    • List of user groups and use cases for each group
    • List of current offerings for each user group
    • Value analysis for each user group

    Gather the information you need

    Use the Application Portfolio Assessment to run a relationship survey.

    Dive deeper with the blueprint Improve Requirements Gathering.

    List of Roles and Technology

    Organization chart: Consult with HR or department leaders to provide a list of the different roles that exist in each department.

    Identity access management tools: You can consult tools like Active Directory, but only if the data is clean.

    Apps and devices used: Run a report from your endpoint management tool to see what devices and apps are used by one another. Supplement this report with a report from a network management tool to identify software as a service that are in use and/or consult with department leaders.

    User Feedback

    Relationship surveys: Tools like the End-User Application Satisfaction Diagnostic allow you to assess overall satisfaction with IT.

    Focus groups and interviews: Gather unstructured feedback from users about their apps and devices.

    User shadowing: Observe people as they use technology to identify improvement opportunities (e.g. shadow meetings, review video call recordings).

    Ticket data: Identify apps or systems that users submit the most incidents about as well as high-volume requests that could be automated.

    1.2.1 Organize roles based on how they work

    Start by organizing roles into categories based on where they work and how they interact with information.

    1. Define categories of where people work. Examples include:
      1. In office, at home, at client sites
      2. Stationary, sometimes mobile, always mobile
      3. Always in same location, sometimes in different locations, always in different locations within a site, mobile between sites
    2. Define categories of how people interact with information. Examples include:
      1. Reads information, reads and writes information, creates information
      2. Cases, projects, relationships
    3. Build a matrix. Use the location categories on one axis and the interaction categories on the other axis.
    4. Place unique job roles on the matrix. Review each functional group’s organizational chart. It is okay if you don’t fill every spot. See the diagram on this page for an example.
    Always Works in the Same Location Sometimes Works in Different Locations Always Works in Different Locations
    Predominantly Reads Information
    • Janitor
    • Receptionist
    • Receiving
    • Accounts Payable Clerk
    Reads and Writes Information
    • Sales Rep
    • Sales Manager
    • Director of Sales
    • Developer
    • Scrum Master
    • Customer Service Agent
    • CS Manager
    • Call Center Director
    • Accountant
    • Controller
    • HR Specialist
    • Business Analyst
    • VP, Sales
    • Product Manager
    • Project Manager
    • Director of Engineering
    • VP, HR
    • CFO
    • Director of PMO
    • Field Sales Rep
    • CEO
    • CIO
    • COO
    Predominantly Creates Information
    • External Consultants
    • Design
    • Marketing
    • Copywriting

    1.2.2 Organize users into groups

    Populate a user group worksheet for each in-scope group.

    1. Within each quadrant, group similar roles together into “User Groups.” Consider similarities such as:
      1. Applications they use
      2. Data and files with which they interact
      3. Business capabilities they support
    2. Document their high-level profile:
      1. Where they work
      2. Sensitivity of data they access
      3. Current device and app entitlements
    3. Document the resulting user groups. Record each user group on a separate worksheet in the User Group Analysis Workbook.

    Download the User Group Analysis Workbook.

    1.2.3 Document the current offerings

    For each user group, document:

    • Primary and secondary computing devices: Their most frequently used computing devices.
    • Acceptable use: Whether corporate-issued devices are personally enabled.
    • BYOD: Whether this persona is authorized to use their personal devices.
    • Standard equipment provided: Equipment that is offered to everyone in this persona.
    • Additional devices and equipment offered: Equipment that is offered to a subset of this user group. These items can include more prestigious computers, additional monitors, and office equipment for users allowed to work remotely. This category can include items that require approval from budget owners.
    • Top apps: What apps are most commonly used by this user group? What common nonstandard apps are used by this user group?

    Standardize the nonstandard

    When users such as VIP users want more than the standard offering, have a more prestigious option available. This approach will help you to proactively anticipate your users’ needs.

    1.2.4 Brainstorm pain points and desired gains for each user group

    Don’t focus only on their experiences with technology

    Reference the common personas listed on the next page to help you brainstorm additional pain points and desired gains.

    1. Brainstorm pain points. Answer these questions for each role:
      1. What do people find tedious about their day-to-day jobs?
      2. What takes the most effort for them to do?
      3. What about their current toolset makes this user frustrated?
      4. What makes working difficult? Consider their experiences working from a home office, attending meetings virtually or in person, and working in the office.
      5. What challenges does that role have with each process?
    2. Brainstorm desired gains from their technology. Answer these questions for each role:
      1. For your end-user computing vision to become a reality for this persona, what outcomes or benefits are required?
      2. What benefits will this persona expect an end-user computing strategy to have?
      3. What improvements does this role desire?
      4. What unexpected benefits or outcomes would surprise this role?
      5. What would make this role’s day-to-day easier?
      6. What location-specific benefits are there (e.g. outcomes specific to working in the office or at home)?

    Record each user group’s pain points and desired gains on their respective worksheet.

    For additional questions you can ask, visit this Strategyzer blog post by Alexander Osterwalder.

    Info-Tech Insight

    Identify out-of-scope benefits?

    If that desired gain is required for the vision to be achieved for a specific role, you have two options:

    • Bring the benefit in scope. Ensure your metrics are updated.
    • Bring this user group out of scope. End-user computing improvements will not be valuable to this role without that benefit.

    Forcing a user group to use an unsatisfactory tool will severely undermine your chance of success, especially in the project’s early stages.

    Consider these common personas when brainstorming challenges and desired gains

    What unique challenges will these personas face within each of your user groups? What improvements would each of these personas expect out of an end-user computing strategy?

    Early Adopters

    • Like trying new ways of working and using the latest technology.
    • Very comfortable solving their own issues.
    • Enjoy exploring and creating new ways of handling challenges.

    Late Adopters

    • Prefer consistent ways of working, be it tech or business processes.
    • React to tech issues with anxiety and need assistance to get issues fixed.

    VIP

    • Has a prestigious job and would like to use technology that communicates their status.
    • Does not like to resolve their own issues.

    Road Warriors

    • Always on the go, running between work meetings and appointments.
    • Value flexibility and want devices, apps, and tech support that can be used anywhere at any time.

    Hoarders

    • Want to keep all their devices, data, and apps.
    • Will stall when they need to migrate devices or uninstall apps and become unresponsive any time there is a risk of losing something.

    Step 1.3

    Define the Vision

    Activities

    1.3.1 Prioritize which benefits you want to achieve

    1.3.2 Identify how you will track performance

    1.3.3 Craft a vision statement that demonstrates what you’re trying to create

    1.3.4 Craft a mission statement for your end-user computing team

    1.3.5 Define guiding principles

    This step requires the following inputs:

    • Goals cascade
    • List of benefits
    • List of critical success factors (CSFs)

    This step involves the following participants:

    • End-User Computing Manager
    • CIO
    • Help Desk Manager
    • Infrastructure Manager

    Outcomes of this step

    • End-User computing KPIs and metrics
    • Vision statement
    • Mission statement

    1.3.1 Prioritize which benefits you want to achieve

    Use the MoSCoW sorting technique

    Select benefits that appear multiple times in the goals cascade from Activity 1.1.3 as well as your challenges from your current-state assessment.

    1. Record which benefits are “Must Haves.” Select benefits that are most important to your highest-priority stakeholders.
    2. Record which benefits are “Should Haves.” These benefits are important but not critical.
    3. Record which benefits are “Could Haves.” These are low-priority benefits.
    4. Record the remaining benefits under “Won’t Have.” These benefits are out-of-scope but can be revisited in the future.

    Record the output in your End-User Computing Strategy Template under “Benefit Prioritization” in the “Vision and Desired Benefits” section.

    Sample output:

    Must Have Should Have Could Have Won't Have
    • Customers can still be served by remote workers.
    • Easier to work in multiple locations.
    • More options for provisioning computers to new workers.
    • Improved patching and security compliance checking of remote devices.
    • Self-service app installs on Windows.
    • More consistent experience across all devices and platforms, including BYOD.
    • Improved visibility into and manageability of BYOD.
    • Ability for users to create their own low-code apps (e.g. in Microsoft Power Apps).
    • Improved guidelines for running hybrid/remote meetings.
    • BYOD support for workers handling sensitive data.
    • Support for any type of Android smartphone or tablet.

    1.3.2 Identify how you will track performance

    1. List each unique high-priority benefit from Activity 1.3.1 as a critical success factor (CSF).
    2. For each CSF, identify key performance indicators (KPIs) that you can use to track how well you’re progressing on the CSF.
      1. Articulate that KPI as a SMART goal (specific, measurable, achievable, realistic, and timebound).
    3. For each KPI, identify the metrics you will use to calculate it.
    4. Identify how and when you will:
      1. Capture the current state of these metrics.
      2. Update changes to the metrics.
      3. Re-evaluate the CSFs.
      4. Communicate the progress to the project team and to stakeholders.

    Record this information in your End-User Computing Strategy Template.

    Sample output:

    Critical Success Factor Key Performance Indicator Metrics
    Improve remote worker productivity Increase employee engagement by 10% in two years
    • McLean Employee Engagement Score
    • Gallup Q Score
    Integrate relevant information sources into one spot for sales Integrate three information sources that will be useful to sales in one year
    • # of sales-specific apps integrated into a dashboard, portal, or workspace
    • Sales satisfaction scores
    Reduce real-estate costs Reduce office space by 50% in two cities over three years
    • $ spent on office leases
    Securely deliver all apps, information, and data to any device, anywhere, at any time Build the apps and information sources into a digital workspace for three business processes over one year
    • # of business processes supported in the workspace

    1.3.3 Craft a vision statement that demonstrates what you’re trying to create

    The vision statement communicates a desired future state of the IT organization. The statement is expressed in the present tense. It seeks to articulate the desired role of IT and how IT will be perceived.

    Strong IT vision statements have the following characteristics:

    • Describes a desired future
    • Focuses on ends, not means
    • Communicates promise
    • Is:
      • Concise; no unnecessary words
      • Compelling
      • Achievable
      • Inspirational
      • Memorable

    Sample IT Vision Statements:

    • To support an exceptional employee experience by providing best-in-class end-user devices.
    • Securely enable access to corporate apps and data from anywhere, at any time, on any device.
    • Enable business and digital transformation through secure and powerful virtualization technology.
    • IT is a cohesive, proactive, and disciplined team that delivers innovative technology solutions while demonstrating a strong customer-oriented mindset.

    1.3.4 Craft a mission statement for your end-user computing team

    The IT mission statement specifies the function’s purpose or reason for being. The mission should guide each day’s activities and decisions. The mission statement should use simple and concise terminology and speak loudly and clearly, generating enthusiasm for the organization.

    Strong IT mission statements have the following characteristics:

    • Articulate the IT function’s purpose and reason for existence
    • Describe what the IT function does to achieve its vision
    • Define the customers of the IT function
    • Can be described as:
      • Compelling
      • Easy to grasp
      • Sharply focused
      • Inspirational
      • Memorable
      • Concise

    Sample IT Mission Statements:

    • To provide infrastructure, support, and innovation in the delivery of secure, enterprise-grade information technology products and services that enable and empower the workforce at [Company Name].
    • To help fulfill organizational goals, the IT department is committed to empowering business stakeholders with technology and services that facilitate effective processes, collaboration, and communication.
    • The mission of the information technology (IT) department is to build a solid, comprehensive technology infrastructure; to maintain an efficient, effective operations environment; and to deliver high-quality, timely services that support the business goals and objectives of [Company Name].
    • The IT group is customer-centered and driven by its commitment to management and staff. It oversees services in computing, telecommunications, networking, administrative computing, and technology training.

    1.3.5 Define guiding principles

    Select principles that align with your stakeholders’ goals and objectives

    Use these examples as a starting point:

    IT Principle Name IT Principle Statement
    1. Enterprise value focus We aim to provide maximum long-term benefits to the enterprise as a whole while optimizing total costs of ownership and risks.
    2. Fit for purpose We maintain capability levels and create solutions that are fit for purpose without over-engineering them.
    3. Simplicity We choose the simplest solutions and aim to reduce operational complexity of the enterprise.
    4. Reuse > buy > build We maximize reuse of existing assets. If we can’t reuse, we procure externally. As a last resort, we build custom solutions.
    5. Managed data We handle data creation, modification, and use enterprise-wide in compliance with our data governance policy.
    6. Controlled technical diversity We control the variety of technology platforms we use.
    7. Managed security We manage, support, and assist in the implementation of security enterprise-wide in collaboration with our security governance team.
    8. Compliance to laws and regulations We operate in compliance with all applicable laws and regulations.
    9. Innovation We seek innovative ways to use technology for business advantage.
    10. Customer centricity We deliver best experiences to our end users by aligning to customer service best practices.

    Phase 2

    Define the Offering

    Set the Direction

    1.1 Identify Desired Benefits

    1.2 Perform a User Group Analysis

    1.3 Define the Vision

    Define the Offering

    2.1 Define the Standard Offerings

    2.2 Outline Supporting Services

    2.3 Define Governance and Policies

    Build the Roadmap

    3.1 Develop Initiatives

    This phase will walk you through the following activities:

    • Defining standard device entitlements and provisioning models for end-user devices and equipment
    • Shifting end-user computing support left
    • Identifying policy gaps

    This phase involves the following participants:

    • End-User Computing Team
    • IT Leadership

    Step 2.1

    Define the Standard Offerings

    Activities

    2.1.1 Identify the provisioning models for each user group

    2.1.2 Define the standard device offerings

    2.1.3 Document each user group’s entitlements

    This step requires the following inputs:

    • Standard End-User Entitlements and Offerings Template
    • List of persona groups
    • Primary computing devices
    • Secondary computing devices
    • Supporting operating systems
    • Applications and office equipment

    This step involves the following participants:

    • End-User Computing Manager
    • CIO
    • Help Desk Manager
    • Infrastructure Manager

    Outcomes of this step

    • End-user device entitlements and offerings standard

    This step will walk you through defining standard offerings

    You will define the base offering for all users in each user group as well as additional items that users can request (but that require additional approvals).

    1. Primary Computing Device
      • The main device used by a worker to complete their job (e.g. laptop for knowledge workers, kiosk or shared tablet for frontline workers).
    2. Secondary Computing Devices
      • Additional devices that supports a worker (e.g. a smartphone, tablet, personal computer).
    3. Provisioning Models
      • Whether the equipment is corporate-issued versus personally owned and whether personal use of corporate resources is allowed.
    4. Apps
      • The software used by the worker. Apps can be locally installed, cloud-based (e.g. SaaS), and/or virtualized and running remotely.
    5. Peripherals
      • Additional equipment provisioned to the end user (e.g. monitors, docking station, mice, keyboards).

    There is always a challenge of determining who gets what and when

    The goal is balancing cost, risk, and employee engagement

    The right balance will be different for every organization

    • IT can’t always say no to new ideas from the business. For example, if the organization wants to adopt Macs, rather than resisting IT should focus on identifying how Macs can be safely implemented.
    • Smartphones may not be necessary for a job, but they can be a valid employee perk. Not every employee may be entitled to the perk. There may be resentment between employees of the same level if one of the employees has a corporate-issued, business-only phone for their job function.
    • The same laptop model may not work for everyone. Some employees may need more powerful computers. Some employees may want more prestigious devices. Other employees may require a suite of apps that is only available on non-Windows operating systems.

    Action Item: Provide a defined set of standard options to the business to proactively address different needs.

    A good end-user computing strategy will effectively balance:

    • User Choice
    • Risk
    • Cost

    Your standard offerings need to strike the right balance for your organization.

    Review the End-User Computing Ideas Catalog

    Compare pros and cons of computing devices and operating systems for better decision making

    The catalog provides information about choices in:

    • Provisioning models
    • Operating systems
    • Device form factors

    Review the catalog to learn about items that can help your organization to achieve the desired vision from Phase 1.

    As you review the catalog, think about these questions:

    • What primary and secondary devices can you provide?
    • What operating systems do these devices support?
    • What are the provisioning models you will use, considering each model’s weaknesses and strengths?
    • How can you more effectively balance user choice, risk, and cost?

    Download the End-User Computing Ideas Catalog.

    2.1.1 Identify the provisioning models for each user group

    1. Review the definitions in the End-User Computing Ideas Catalog.
    2. Build a table. List the major user groups along the top of the table and applications down the rows.
    3. Brainstorm provisioning models that will be used for primary and secondary devices for each persona group.
    4. Record your provisioning models in the Standard End-User Entitlements and Offerings Template.

    Download the End-User Computing Ideas Catalog.

    Download the Standard End-User Entitlements and Offerings Template.

    Persona Primary Computing Device Secondary Laptops or Computers Smartphone Tablet
    Sales COPE BYOD BYOD BYOD
    Field Sales CYOD BYOD COBO COBO
    Customer Service COBO None None None
    Knowledge Worker COPE BYOD BYOD BYOD
    App Dev CYOPED None CYOD CYOD
    VIP CYOPED CYOPED CYOPE BYOD

    Identify multiple device options

    Offer standard, power, and prestigious offerings

    Prioritize offering models and align them with your user groups.

    • Standard device: This offering will work for most end users.
    • Power device: This offering will provide additional RAM, processor speed, storage, etc., for users that require it. It is usually offered as an additional option that requires approval.
    • Prestigious device: This offering will be provided to VIP users.
    • Portable device: This offering is for employees within a user group that moves around more often than others. This type of offering is optional – consider having a separate user group for these users that get a more portable laptop as their standard device.

    Standardize the nonstandard

    When users such as VIP users want more than the standard offering, have a more prestigious option ready to offer. This approach will help you to proactively anticipate your users’ needs.

    Who approves?

    Generally, if it is a supported device, then the budget owner determines whether to allow the user to receive a more powerful or more prestigious device.

    This decision can be based on factors such as:

    • Business need – does the user need the device to do their job?
    • Perk or benefit – is the device being offered to the end user as a means of increasing their engagement?

    If IT gets this answer wrong, then it can result in shadow IT

    Document your answer in the Device Entitlement Policy Template.

    2.1.2 Define the standard device offerings

    Consider all devices and their supporting operating systems.

    1. On a flip chart or whiteboard, build a matrix of the supported form factors and operating systems.
    2. For each cell, document the supported vendor and device model.
    3. Identify where you will provide additional options.
    Windows Mac OS iOS Android
    Laptops Lenovo T15 Gen 2 MacBook Pro 14” N/A N/A
    Power Laptops Lenovo ThinkPad X1 Carbon MacBook Pro 16” N/A N/A
    Prestigious Laptops Lenovo ThinkPad X1 Yoga Gen 6 MacBook Pro 16” N/A N/A
    Tablets Microsoft Surface N/A iPad Pro Samsung Galaxy Tab
    Smartphones N/A N/A iPhone 13 Samsung Galaxy S21

    2.1.3 Document each user groups’ entitlements

    Not every persona needs to be entitled to every supported option

    Use the Standard End-User Entitlements and Offerings Template as a starting point.

    • Create a separate section in the document for each persona. Start by documenting the provisioning models for each type of device.
    • Record the standard offering provided to members of each persona as well as additional items that can be provided with approval. Record this information for:
      • Primary computing devices
      • Secondary computing devices
    • Optional: Document additional items that will be provided to members of each persona as well as additional items they can request, such as:
      • Apps
      • Office equipment

    Download the Standard End-User Entitlements and Offerings Template.

    Step 2.2

    Outline Supporting Services

    Activities

    2.2.1 Review device management tools and capabilities

    2.2.2 Identify common incidents and requests for devices

    2.2.3 Record how you want to shift resolution

    2.2.4 Define which IT groups are involved in supporting practices

    Define the Offering

    This step requires the following inputs:

    • Standard End-User Entitlements and Offerings Template
    • List of supporting devices
    • Common incidents and requests
    • List of supporting practices

    This step involves the following participants:

    • End-User Computing Manager
    • CIO
    • Help Desk Manager
    • Infrastructure Manager

    Outcomes of this step

    • List of IT groups who are involved in supporting devices
    • Responsibilities of each group for requests and incidents

    2.2.1 Review device management tools and capabilities

    Document the tools that you use to manage each OS and identify gaps

    If there are different approaches to managing the same OS (e.g. Windows devices that are co-managed versus Windows devices that are only managed by Intune), then list those approaches on separate rows.

    Provision Protect from loss/theft Deploy/update apps Backup & protect Protect from injections Complies with policies Track Decommission
    Windows 10 & 11 (co-managed) Autopilot Gap ConfigMgr Gap Windows Security ConfigMgr ConfigMgr Intune Intune and Autopilot
    Windows 10 & 11 (Intune) Autopilot Intune (remote wipe) Intune OneDrive for Business Windows Security Microsoft Advanced Threat Protection Intune Intune and Autopilot
    Mac OS Jamf Pro Intune (remote wipe) Jamf Pro OneDrive for Business Gap Jamf Pro Intune Jamf Pro

    Document the results on the “IT Management Tools” slide in the “IT Support” section of your End-User Computing Strategy Template.

    2.2.2 Identify common incidents and requests for devices

    Analyze your service desk ticket data. Look for the following information:

    • The most common incidents and service requests around end-user devices and business apps
    • Incident categories and service requests that almost always involve escalations

    Record the level at which these tickets can be resolved today. Ensure you include these groups:

    • Tier 0 (i.e. end-user self-service)
    • Tier 1 (i.e. user’s first point of contact at the service desk)
    • Desk-side support and field-support groups
    • End-user computing specialist teams (e.g. desktop engineering, mobile device management teams)
    • Other specialist teams (e.g. security, enterprise applications, DevOps)

    Record the desired state. For each incident and request, to where do you want to shift resolution?

    Record this chart on the “Current State of IT Support” slide in the “IT Support” section of your End-User Computing Strategy Template.

    Most Common Incidents & Requests Self-Service Service Desk Tier 1 Desk-Side or Field Support End-User Computing
    Connect/fix a printer X
    Web conferencing issue X
    Bluetooth issues X
    Outlook issues X
    Install standard app X
    Install app requiring approval X
    Install nonstandard app X
    Enroll personal iOS/Android device X
    Enroll personal Mac/Windows computer X
    Perform a factory reset on a lost or stolen device X
    Unenroll device X

    2.2.3 Record how you want to shift resolution

    Identify opportunities to improve self-service and first contact resolution.

    Starting with the chart you created in Activity 2.2.2, record the desired state. For each incident and request, to where do you want to shift resolution?

    • Identify quick wins. Where will it take low effort to shift resolution? Denote these items with a “QW” for quick win.
    • Identify high-value, high-effort shifts. Where do you want to prioritize shifting resolution? Base this decision on the desired benefits, guiding principles, and vision statement built in Phase 1. Denote these items with an “H” for high.
    • Identify low-value areas. Where would shifting provide low value to end users and/or would have low alignment to the benefits identified in Phase 1? Denote these items with an “L” for low.
    • Identify where no shift can occur. Some items cannot be shifted to self-service or to tier 1 due to governance considerations, security factors, or technical complexity. Denote these items with an “OoS” for out of scope.

    Use the “Opportunities to Provide Self-Service and Articles” and “Desired State” slides in the “IT Support” section of your End-User Computing Strategy Template to document quick wins and high-value, high-effort shifts.

    Most Common Incidents & Requests Self-Service Service Desk Tier 1 Desk-Side or Field Support End-User Computing
    Connect/fix a printer H QW X
    Web conferencing issue H X
    Bluetooth issues L X
    Outlook issues H H X
    Install standard app X
    Install app requiring approval H X
    Install nonstandard app OoS X
    Enroll personal iOS/Android device QW QW X
    Enroll personal Mac/Windows computer QW QW X
    Perform a factory reset on a lost or stolen device QW QW X
    Unenroll device QW QW X

    2.2.4 Define which IT groups are involved in supporting practices

    Repeat activities 2.2.2 and 2.2.3 with the following list of tasks

    IT Asset Management

    • Purchasing devices
    • Purchasing software licenses
    • Imaging devices
    • Deploying devices
    • Deploying software
    • Recovering devices
    • Recovering software

    Release Management

    • Testing patches
    • Testing app updates
    • Testing OS updates
    • User acceptance testing

    Managing Service Catalogs

    • Defining standard device offerings
    • Defining standard software offerings
    • Defining device and software entitlements
    • Updating published catalog entries

    Knowledge Management

    • Writing internal KB articles
    • Writing user-facing articles
    • Training specialists
    • Training service desk agents
    • Training users

    Portfolio Management

    • Prioritizing app upgrades or migrations
    • Prioritizing OS migrations
    • Prioritizing end-user computing projects

    Step 2.3

    Define Governance and Policies

    Activities

    2.3.1 Answer these organizational policy questions

    2.3.2 Answer these security policy questions

    Define the Offering

    This step requires the following inputs:

    • List of supporting devices
    • List of persona groups
    • List of use cases

    This step involves the following participants:

    • End-User Computing Manager
    • CIO
    • Help Desk Manager
    • Infrastructure Manager

    Outcomes of this step

    • End-user computing organizational and security policies

    Focus on organizational policies and enforcement

    Policies set expectations and limits for mobile employees

    Enforcement refers to settings on the devices, management and security tools, and process steps.

    • Policies define what should and should not be done with user-facing technology. These policies define expectations about user and IT behavior.
    • Enforcement ensures that policies are followed. User policies must often be enforced through human intervention, while technology policies are often enforced directly through infrastructure before any people get involved.

    Use the “Policies” section in the End-User Computing Strategy Template to document the answers in this section. Activities 2.3.2 and 2.3.3 present links to policy templates. Use these templates to help address any gaps in your current policy suite.

    2.3.1 Answer these organizational policy questions

    Identify if there are different expectations for certain user groups, where exceptions are allowed, and how these policies will be enforced.

    Entitlements

    • Who is entitled to receive and use prestigious computers?
    • Who is entitled to receive and use a smartphone?
    • What users are entitled to a stipend for personal device use?

    Personal Device Use

    • What use cases are supported and are not supported on personal devices?
    • What level of visibility and control does IT need over personal devices?

    Acceptable Use

    • Are people allowed to use corporate resources for personal use?
    • What are the guidelines around personal use?
    • Are users allowed to install personal apps on their corporate-issued computers and/or mobile devices?

    Purchasing and Reimbursement

    • Who is allowed to purchase devices? Apps?
    • When can users file a reimbursement request?

    Employee Monitoring

    • What user information is monitored?
    • When can that information be used and when can it not be used?

    Use the “Policies” section of the End-User Computing Strategy Template to document these answers.

    Identify organizational policy gaps

    Use these templates as a starting point

    Entitlements

    Download the Mobile Device Connectivity & Allowance Policy template.

    Purchasing & Reimbursement

    Download the Purchasing Policy template.

    Download the Mobile Device Reimbursement Policy template.

    Download the Mobile Device Reimbursement Agreement template.

    Acceptable Use

    Download the General Security – User Acceptable Use Policy template.

    Personal Device Use

    Download the BYOD Acceptable Use Policy template.

    Download the Mobile Device Remote Wipe Waiver template.

    Employee Monitoring

    Download the General Security – User Acceptable Use Policy template.

    Visit the Reduce and Manage Your Organization’s Insider Threat Risk blueprint to address this gap.

    2.3.2 Answer these security policy questions

    Identify if there are different expectations for certain user groups, where exceptions are allowed, and how these policies will be enforced.

    Use Cases

    • What data and use cases are subject to stricter security measures?
    • Are certain use cases or data prohibited on personal devices?
    • Are there restrictions around where certain use cases are performed and by whom?

    Patching

    • Are users expected to apply OS and app updates and patches? Or does IT automate patching?

    Physical Security

    • What does the user need to do to secure their equipment?
    • If a device is lost or stolen, who does the user contact to report the lost or stolen device?

    Cybersecurity

    • How will IT enforce security configuration baselines?
    • What does the user need to do (or not do) to secure their device?
    • Are certain users allowed to have local admin rights?
    • What happens when a device doesn’t comply with the required security configuration baseline?

    Use the “Policies” section of the End-User Computing Strategy Template to document these answers.

    Identify security policy gaps

    Use these templates as a starting point

    Use Cases

    Download the General Security – User Acceptable Use Policy template.

    Visit the Discover and Classify Your Data blueprint to address this gap.

    Patching

    Download the General Security – User Acceptable Use Policy template.

    Physical and Cyber Security

    Download the General Security – User Acceptable Use Policy template.

    Visit the Develop and Deploy Security Policies blueprint to address this gap.

    For help defining your own security configuration baselines for each operating system, reference best practice documentation such as:

    National Institute of Standards and Technology’s National Checklist Program.

    Center for Internet Security’s solutions.

    Microsoft’s security baseline settings for Windows 10 and 11 Configuration Service Providers.

    Phase 3

    Build the Roadmap

    Set the Direction

    1.1 Identify Desired Benefits

    1.2 Perform a User Group Analysis

    1.3 Define the Vision

    Define the Offering

    2.1 Define the Standard Offerings

    2.2 Outline Supporting Services

    2.3 Define Governance and Policies

    Build the Roadmap

    3.1 Develop Initiatives

    This phase will walk you through the following activities:

    • Defining initiatives for each EUC domain
    • Building a customer journey map for any end-user computing migrations
    • Building a roadmap for EUC initiatives

    This phase involves the following participants:

    • End-User Computing Team

    Step 3.1

    Develop Initiatives

    Activities

    3.1.1 Identify initiatives for each EUC practice

    3.1.2 Build out the user’s migration journey map

    3.1.3 Build out a list of initiatives

    Build the Roadmap

    This step requires the following inputs:

    • User group workbook
    • Migration initiatives

    This step involves the following participants:

    • Infrastructure Director
    • Head of End-User Computing
    • End-User Computing Team
    • Project Manager (if applicable)

    Outcomes of this step

    • End-user computing roadmap
    • Migration plan

    3.1.1 Identify the gaps in each EUC area

    Build a high-level profile of the changes you want to make

    For each of the five areas, build a profile for the changes you want to implement. Record:

    1. The owner of the area
    2. The objective that you want to accomplish
    3. The desired benefits from focusing on that area
    4. Any dependencies to the work
    5. Risks that can cause the objective and benefits to not be achieved

    Identify the initiatives involved in each area.

    Document these profiles and initiatives in the “Roadmap” section of your End-User Computing Strategy Template.

    1. Devices
      • Corporate-issued devices
      • Standard offerings
    2. User Support
      • Self-service
      • Tier 1 support
    3. Use Cases
      • Providing value
      • Business apps
    4. Policy & Governance
      • Personal device use
      • IT policy
    5. Fitness for Use
      • Securing devices
      • Patching

    Your initiatives may require a user migration

    Plan the user’s migration journey

    Consider each user group’s and each persona’s unique needs and challenges throughout the migration.

    1. Preparing to migrate: The user may need to schedule the migration with IT and back up files.
    2. Migrating: IT executes the migration (e.g. updates the OS, changes management tools).
    3. Getting assistance: When a user experiences an error during the migration, how will they get help from IT?
    4. Post-migration: How will IT and the user know that the migration was successful one week later?

    Understand the three migration approaches

    Online

    Users execute the migrate on their own (e.g. Microsoft’s consumer migration to Windows 10).

    In person

    Users come in person, select a device, and perform the migration with a specialist. If the device needs support, they return to the same place (e.g. buying a computer from a store).

    Hybrid

    Users select a device. When the device is ready, they can schedule time to pick up the device and perform the migration with a specialist (e.g. purchasing an iPhone in advance from Apple’s website with in-store pick-up).

    Be prepared to support remotely

    Migrations to the new tool may fail. IT should check in with the user to confirm that the device successfully made the migration.

    3.1.2 Build out the user’s migration journey map

    Contemplate a roadmap to plan for end-user computing initiatives

    • As a group, brainstorm migration initiatives.
    • For each of the four phases, identify:
      • User activities: actions we need the user to do
      • IT activities: actions and processes that IT will perform internally
      • User touchpoints with IT: how the user will interact with the IT group
      • Opportunities: ideas for how IT can provide additional value to the end user in this phase.
    • Use the example in the End-User Computing Strategy Template as a starting point.

    Download the End-User Computing Strategy Template.

    Embed requirements gathering throughout your roadmap

    Use a combination of surveys, focus groups, and interviews

    You’re doing more than eliciting opinions – you’re performing organizational change management.

    • Use surveys to profile the demand for specific requirements. When a project is announced, develop surveys to gauge what users consider must-have, should-have, and could-have requirements.
    • Interviews should be used with high-value targets. Those who receive one-on-one face time can help generate good requirements and allow for effective communication around requirements.
    • Focus groups are used to get input from multiple people in a similar role. This format allows you to ask a few open-ended questions to groups of about five people.

    The benefits of interviews and focus groups:

    • Foster direct engagement: IT is able to hear directly from stakeholders about what they are looking to do with a solution and the level of functionality that they expect from it.
    • Offer greater detail: With interviews, greater insight can be gained by leveraging information that traditional surveys wouldn’t uncover. Face-to-face interactions provide thorough answers and context that helps inform requirements.
    • Remove ambiguity: Face-to-face interactions allow opportunities to follow up on ambiguous answers. Clarify what stakeholders are looking for and expect in a project.
    • Enable stakeholder management: Interviews are a direct line of communication with project stakeholders. They provide input and insight and help to maintain alignment, plan next steps, and increase awareness within the IT organization.

    Activity instructions:

    1. Early requirements ideation: Identify who you want to interview through one-on-one meetings and focus groups.
    2. Requirements validation and prioritization: Identify which user groups you plan to survey and when.
    3. Usability testing: Plan to include usability testing during each phase. Build it into your release practices.

    3.1.3 Build out a list of initiatives

    Download a copy of the Roadmap Tool

    On tab “1. Setup”:

    • Update category 1 to be all the EUC areas (i.e. Devices, User Support).
    • Update category 2 and category 3 with meaningful items (e.g. operating system, device model, persona group).

    Use tab “2. Data Entry” to record your list of initiatives.

    • Each initiative should have its own row. Write a high-level summary under “Roadmap Item” and include more detail under “Description and Rationale.”
    • Enter each initiative’s effort, priority, and timeline for beginning. These are mandatory fields for tab “3. Roadmap” to work properly.

    Use tab “3. Roadmap” to visualize your data. You will have to press “Refresh All” under Data in the ribbon for the PivotChart to update.

    Copy the roadmap visual on tab “3. Roadmap” into your End-User Computing Strategy Template. You can also copy the list of initiatives over into the document.

    Download the Roadmap Tool.

    Summary of Accomplishment

    Problem Solved

    You built a strategy to improve the balance between user enablement, risk mitigation, and cost optimization. Throughout the blueprint, you identified opportunities to provide additional value to end users and stakeholders during these activities:

    • Goals cascade
    • User group analysis
    • Definition of standard device types and platforms
    • IT support shift-left analysis
    • Policy gap analysis
    • Roadmapping

    If you would like additional support, have our analysts guide you through other phases as part of an Info-Tech workshop.

    Contact your account representative for more information.

    workshops@infotech.com

    1-888-670-8889

    Additional Support

    If you would like additional support, have our analysts guide you through other phases as part of an Info-Tech Workshop.

    Contact your account representative for more information.

    workshops@infotech.com 1-888-670-8889

    To accelerate this project, engage your IT team in an Info-Tech workshop with an Info-Tech analyst team.

    Info-Tech analysts will join you and your team at your location or welcome you to Info-Tech’s historic Toronto office to participate in an innovative onsite workshop.

    The following are sample activities that will be conducted by Info-Tech analysts with your team:

    Identify User Groups

    Identify each user group based on the business processes, tasks, and applications they use.

    Define Standard Device Offerings

    Record your provisioning models for each user group and the primary and secondary devices, apps, and peripherals that each group receives.

    Related Info-Tech Research

    Simplify Remote Deployment With Zero-Touch Provisioning

    This project helps you align your zero-touch approach with stakeholder priorities and larger IT strategies. You will be able to build your zero-touch provisioning and patching plan from both the asset lifecycle and the end-user perspective to create a holistic approach that emphasizes customer service. Tailor deployment plans to more easily scope and resource deployment projects.

    Implement Hardware Asset Management

    This project will help you analyze the current state of your HAM program, define assets that will need to be managed, and build and involve the ITAM team from the beginning to help embed the change. It will also help you define standard policies, processes, and procedures for each stage of the hardware asset lifecycle, from procurement through to disposal.

    Govern Office 365

    This project will help you conduct a goals exercise and capability assessment for Office 365. You will be able to refine governance objectives, build out controls, formalize governance, build out one pagers, and finalize a communication plan.

    Research Contributors and Experts

    • Steve Fox, Deputy IT Director, Virginia State Corporation Commission
    • Mazen Joukhadar, TransForm Shared Service Organization
    • Nathan Schlaud, PMO Senior Director, RPC Inc.
    • Rebecca Mountjoy, Infrastructure Systems Manager, BlueScope Buildings
    • DJ Robins, Director of Information Technology, Mohawk MedBuy
    • Jason Jenkins, Tech. Specialist, Michal Baker Corp.
    • Brad Wells, IT Infrastructure Solutions Architect, London Police Service
    • Danelle Peddell, Director, Project Management Office, Emco Corporation
    • John Annand, Principal Research Director, Info-Tech Research Group
    • Allison Kinnaird, Research Director and Research Lead, Info-Tech Research Group
    • Sandi Conrad, Principal Research Director, Info-Tech Research Group
    • Andrew Kum-Seun, Senior Research Analyst, Info-Tech Research Group
    • Mark Tauschek, Vice President IT Infrastructure & Operations Research, Info-Tech Research Group

    A special thank-you to 6 anonymous contributors

    Bibliography

    “2020 Annual Report and Proxy.” Citrix, 2020. Accessed Oct. 2021.

    “2021 BYOD Security Report.” Cybersecurity Insiders, 2021. Web.

    Anderson, Arabella. “12 Remote Work Statistics to Know in 2022.” NorthOne, 2021. Accessed Oct. 2021.

    Bayes, Scarlett. “ITSM: 2021 & Beyond.” Service Desk Institute, 14 April 2021, p. 14. Web.

    Belton, Padraig. “Intel: Chip shortage will extend to at least 2023.” Light Reading, 22 Oct. 2021. Web.

    Beroe Inc. “Demand for PC Components Saw a Surge Due to COVID-19, Says Beroe Inc.” Cision PR Newswire, 2 Sept. 2021. Web.

    Devaraj, Vivekananthan. “Reference Architecture: Remote PC Access.” Citrix, 2021. Accessed Aug. 2021.

    “Elements of the Project Charter and Project Scope Statement.” A Guide to PMBOK, 7th edition, PMI, 2021. Accessed Sept. 2021.

    Elliott, Christopher. “This Is How The Pandemic Improved Customer Service.” Forbes, 2021. Accessed Oct. 2021.

    “Enable TMP 2.0 on your PC.” Microsoft, Support, Aug. 2021. Web.

    “End User Computing Trends to Look Out for in 2021.” Stratodesk, 30 Oct. 2020. Accessed September 2021.

    “Global State of Customer Service: The Transformation of Customer Service from 2015 to Present Day.” Microsoft, 2019. Web.

    Goodman, Elizabeth et al. “Observing the User Experience” A Practitioner's Guide to User Research, 2nd edition. Elsevier, 2012. Accessed Sept. 2021.

    Govindarajulu, Chittibabu. “An Instrument to Classify End-Users Based On the User Cube” Informing Science, June 2002. Accessed September 2021.

    Griffith, Eric. “Remote Employees to Bosses: Our PCs Suck!” PCMag, 11 Oct. 2021. Web.

    Hutchings, Jeffrey D., and Craig A. de Ridder. “Impact of Remote Working on End User Computing Solutions and Services.” Pillsbury, 2021. Accessed Sept. 2021

    “ITIL4 Create, Deliver, and Support.” Axelos, 2020. Accessed Sept. 2021.

    “ITIL4 Drive Stakeholder Value” Axelos, 2020. Accessed Sept. 2021.

    Mcbride, Neil, and Trevor Wood-Harper. “Towards User-Oriented Control of End-User Computing in Large Organizations” Journal of Organizational and End User Computing, vol. 14, no. 1, pp. 33-41, 2002. Accessed September 2021.

    ““Microsoft Endpoint Configuration Manager Documentation.” Microsoft Docs, Microsoft, 2021. Accessed Sept. 2021.

    “Microsoft Intune documentation.” Microsoft Docs, Microsoft. Accessed Sept. 2021.

    “Mobile Cellular Subscriptions (per 100 People).” The World Bank, International Telecommunication Union (ITU) World Telecommunication/ICT Indicators Database, 2020. Web.

    Morgan, Jacob. “The Employee Experience Advantage: How to Win the War for Talent by Giving Employees the Workspaces they Want, the Tools they Need, and a Culture They Can Celebrate.” Wiley, 2017. Accessed Sept. 2021.

    Murphy, Anna. “How the pandemic has changed customer support forever.” Intercom, 2021. Accessed Sept. 2021.

    “Operating System Market Share Worldwide, Jan 2021-Jan 2022.” StatCounter GlobalStats, 2022. Web.

    “Operating System Market Share Worldwide, Jan-Dec 2011.” StatCounter GlobalStats, 2012. Web.

    Pereira, Karla Susiane, et al. “A Taxonomy to Classify Risk End-User Profile in Interaction with the Computing Environment.” In: Tryfonas T. (eds.) Human Aspects of Information Security, Privacy, and Trust. HAS 2016. Lecture Notes in Computer Science, vol. 9750. Accessed Sept. 2021.

    Perrin, Andrew. “Mobile Technology and Home Broadband 2020.” Pew Research Center, 3 June 2021. Web.

    Quan-Haase, Anabel. “Technology and Society: Social Networks, Power, and Inequality” Oxford University Press, 2012. Accessed Aug. 2021.

    Reed, Karin, and Joseph Allen. “Suddenly Virtual: Making Remote Meetings Work.” Wiley, 2021. Accessed Aug. 2021.

    Rockart, John F., and Lauren S. Flannery. “The management of end user computing.” Communications of the ACM, vol. 26, no. 10, Oct. 1983. Accessed September 2021.

    Turek, Melanie. “Employees Say Smartphones Boost Productivity by 34 Percent: Frost & Sullivan Research.” Samsung Insights, 3 Aug. 2016. Web.

    Vladimirskiy, Vadim. “Windows 365 vs. Azure Virtual Desktop (AVD) – Comparing Two DaaS Products.” Nerdio, 2021. Accessed Aug. 2021.

    “VMware 2021 Annual Report.” VMware, Financial Document Library, 2021. Web.

    VMworld 2021, Oct. 2021.

    Vogels, Emily A. “Digital divide persists even as americans with lower incomes make gains in tech adoption.” Pew Research Center, 22 June 2021. Web.

    “What is End-User computing?” VMware, 2021. Accessed Aug. 2021.

    “Windows 10 Home and Pro.” Microsoft, Docs, 2021. Web.

    Zibreg, Christian. “Microsoft 365 Now Boasts Over 50 Million Subscribers.” MUD, 29 April 2021. Web.

    Leadership, Culture and Values

    • Buy Link or Shortcode: {j2store}34|cart{/j2store}
    • Related Products: {j2store}34|crosssells{/j2store}
    • member rating overall impact: 9.4/10
    • member rating average dollars saved: $912
    • member rating average days saved: 7
    • Parent Category Name: People and Resources
    • Parent Category Link: /people-and-resources

    The challenge

    • Your talent pool determines IT performance and stakeholder satisfaction. You need to retain talent and continually motivate them to go the extra mile.
    • The market for IT talent is growing, in the sense that talent has many more options these days. Turnover is a serious threat to IT's ability to deliver top-notch service to your company.
    • Engagement is more than HR's responsibility. IT leadership is accountable for the retention of top talent and the overall productivity of IT employees.

    Our advice

    Insight

    • Engagement goes both ways. Your initiatives must address a real need, and employees must actively seek the outcomes. Engagement is not a management edict.
    • Engagement is not about access to the latest perks and gadgets. You must address the right and challenging issues. Use a systematic approach to find what lives among the employees and address these.
    • Your impact on your employees is many times bigger than HR's. Leverage your power to lead your team to success and peak performance.

    Impact and results 

    • Our engagement diagnostic and other tools will help get to the root of disengagement in your team.
    • Our guidance helps you to avoid common errors and engagement program pitfalls. They allow you to take control of your own team's engagement.

    The roadmap

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    Get started

    Our concise executive brief shows you why engagement is critical to IT performance in your company. We'll show you our methodology and the ways we can help you in handling this.

    Measure your employee engagement

    You can use our full engagement surveys.

    • Improve Employee Engagement to Drive IT Performance – Phase 1: Measure Employee Engagement (ppt)
    • Engagement Strategy Record (doc)
    • Engagement Communication Template (doc)

    Analyze the results and brainstorm solutions

    Understand your employees' engagement drivers. Involve your team in brainstorming engagement initiatives.

    • Improve Employee Engagement to Drive IT Performance – Phase 2: Analyze Results and Ideate Solutions (ppt)
    • Engagement Survey Results Interpretation Guide (ppt)
    • Full Engagement Survey Focus Group Facilitation Guide (ppt)
    • Pulse Engagement Survey Focus Group Facilitation Guide (ppt)
    • Focus Group Facilitation Guide Driver Definitions (doc)
    • One-on-One Manager Meeting Worksheet (doc)

    Select and implement engagement initiatives

    Choose those initiatives that show the most promise with the most significant impact. Create your action plan and establish transparent and open, and ongoing communication with your team.

    • IT Knowledge Transfer Plan Template (xls)
    • IT Knowledge Identification Interview Guide Template (doc)

    Build your knowledge transfer roadmap

    Knowledge transfer is an ongoing effort. Prioritize and define your initiatives.

    • Improve Employee Engagement to Drive IT Performance – Phase 3: Select and Implement Engagement Initiatives (ppt)
    • Summary of Interdepartmental Engagement Initiatives (doc)
    • Engagement Progress One-Pager (ppt)

     

    Craft a Customer-Driven Market Strategy With Unbiased Data

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    • member rating average days saved: N/A
    • Parent Category Name: Selection & Implementation
    • Parent Category Link: /selection-and-implementation
    • Market strategies are informed by gut feel and endless brainstorming instead of market data to take their product from concept to customer.
    • Hiring independent market research firms results in a lack of unbiased third-party data. Research firms tell vendors what they want to hear instead of offering an agnostic view of software trends.
    • Dissatisfied customers don’t tell you directly why they are leaving, so there is no feedback loop back into product improvements.
    • Often a market strategy is built after a product is developed to force the product’s fit in the market. The product marketing team has no say in the product vision or future improvements.

    Our Advice

    Critical Insight

    • Adopt the 5 P’s to building a winning market strategy: Proposition, Product, Pricing, Placement, and Promotion.
    • You can’t be everything to everyone. Testing your proposition in the market to see what sticks is a risky move. Promise future value using past successes by gaining a deeper understanding of which customers and submarkets truly align to your product.
    • Customers have learned to avoid shiny new objects but still expect rapid feature releases. Differentiating features require a closer look at the underpinning vendor capabilities. Having intentional feature releases requires a feedback loop into the product roadmap and increases influence by the product marketing team.
    • Price transparency and sensitivity should drive what you offer to customers. Negotiating solely on price is a race to the bottom.

    Impact and Result

    • Leverage this report to gain insights on the software selection process and what top vendors do best.
    • Gain a bird’s-eye view on customer purchasing behavior using over 40,000 data points on satisfaction and importance collected directly from the source.
    • Build a winning market strategy influenced by real customer data that drives vendor success.

    Craft a Customer-Driven Market Strategy With Unbiased Data Research & Tools

    Read the storyboard

    Read our storyboard to find out why you should leverage SoftwareReviews data to craft your market strategy, review Info-Tech’s methodology, and understand unbiased customer data on software purchasing triggers.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    • Craft a Customer-Driven Market Strategy With Unbiased Data Storyboard
    [infographic]

    Reinforce End-User Security Awareness During Your COVID-19 Response

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    • member rating average days saved: N/A
    • Parent Category Name: Endpoint Security
    • Parent Category Link: /endpoint-security

    Without the control over the areas in which employees are working, businesses are opening themselves up to a greater degree of risk during the pandemic. How does a business raise awareness for employees who are going to be working remotely?

    Our Advice

    Critical Insight

    • An expanding remote workforce requires training efforts to evolve to include the unique security threats that face remote end users.
    • By presenting security as a personal and individualized issue, you can make this new personal focus a driver for your organizational security awareness and training program.

    Impact and Result

    • Teach remote end users how to recognize current cyberattacks before they fall victim and turn them into active barriers against cyberattacks.
    • Use Info-Tech’s blueprint and materials to build a customized training program that uses best practices.

    Reinforce End-User Security Awareness During Your COVID-19 Response Research & Tools

    Start here

    COVID-19 is forcing many businesses to expand their remote working capabilities further than before. Using this blueprint, see how to augment your existing training or start from scratch during a remote work situation.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    • Reinforce End-User Security Awareness During Your COVID-19 Response Storyboard
    • Security Awareness and Training Program Development Tool
    • Security Awareness and Training Metrics Tool
    • End-User Security Knowledge Test Template

    1. Training Materials

    Use Info-Tech’s training materials to get you started on remote training and awareness.

    • Training Materials – Phishing
    • Training Materials – Incident Response
    • Training Materials – Cyber Attacks
    • Training Materials – Web Usage
    • Training Materials – Physical Computer Security
    • Training Materials – Mobile Security
    • Training Materials – Passwords
    • Training Materials – Social Engineering
    • Security Training Email Templates
    [infographic]

    Review and Improve Your IT Policy Library

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    • member rating overall impact: 9.3/10 Overall Impact
    • member rating average dollars saved: $34,724 Average $ Saved
    • member rating average days saved: 14 Average Days Saved
    • Parent Category Name: IT Governance, Risk & Compliance
    • Parent Category Link: /it-governance-risk-and-compliance
    • Your policies are out of date, disorganized, and complicated. They don’t reflect current regulations and don’t actually mitigate your organization’s current IT risks.
    • Your policies are difficult to understand, aren’t easy to find, or aren’t well monitored and enforced for compliance. As a result, your employees don’t care about your policies.
    • Policy issues are taking up too much of your time and distracting you from the real issues you need to address.

    Our Advice

    Critical Insight

    A dynamic and streamlined policy approach will:

    1. Right-size policies to address the most critical IT risks.
    2. Clearly lay out a step-by-step process to complete daily tasks in compliance.
    3. Obtain policy adherence without having to be “the police.”

    To accomplish this, the policy writer must engage their audience early to gather input on IT policies, increase policy awareness, and gain buy-in early in the process.

    Impact and Result

    • Develop more effective IT policies. Clearly express your policy goals and objectives, standardize the approach to employee problem solving, and write policies your employees will actually read.
    • Improve risk coverage. Ensure full coverage on the risk landscape, including legal regulations, and establish a method for reporting, documenting, and communicating risks.
    • Improve employee compliance. Empathize with your employees and use policy to educate, train, and enable them instead of restricting them.

    Review and Improve Your IT Policy Library Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out how to write better policies that mitigate the risks you care about and get the business to follow them, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Assess

    Assess your risk landscape and design a plan to update your policy network based on your most critical risks.

    • Review and Improve Your IT Policy Library – Phase 1: Assess
    • Policy Management RACI Chart Template
    • Policy Management Tool
    • Policy Action Plan

    2. Draft and implement

    Use input from key stakeholders to write clear, consistent, and concise policies that people will actually read and understand. Then publish them and start generating policy awareness.

    • Review and Improve Your IT Policy Library – Phase 2: Draft and Implement
    • Policy Template
    • Policy Communication Plan Template

    3. Monitor, enforce, revise

    Use your policies to create a compliance culture in your organization, set KPIs, and track policy effectiveness.

    • Review and Improve Your IT Policy Library – Phase 3: Monitor, Enforce, Revise
    [infographic]

    Workshop: Review and Improve Your IT Policy Library

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Establish & Assess

    The Purpose

    Identify the pain points associated with IT policies.

    Establish the policy development process.

    Begin formulating a plan to re-design the policy network.

    Key Benefits Achieved

    Establish the policy process.

    Highlight key issues and pain points regarding policy.

    Assign roles and responsibilities.

    Activities

    1.1 Introduce workshop.

    1.2 Identify the current pain points with policy management.

    1.3 Establish high-level goals around policy management.

    1.4 Select metrics to measure achievement of goals.

    1.5 Create an IT policy working group (ITPWG).

    1.6 Define the scope and purpose of the ITPWG.

    Outputs

    List of issues and pain points for policy management

    Set of six to ten goals for policy management

    Baseline and target measured value

    Amended steering committee or ITPWG charter

    Completed RACI chart

    Documented policy development process

    2 Assess Your Risk Landscape & Map Policies to Risks; Create a Policy Action Plan

    The Purpose

    Identify key risks.

    Develop an understanding of which risks are most critical.

    Design a policy network that best mitigates those risks.

    Key Benefits Achieved

    Use a risk-driven approach to decide which policies need to be written or updated first.

    Activities

    2.1 Identify risks at a high level.

    2.2 Assess each identified risk scenario on impact and likelihood.

    2.3 Map current and required policies to risks.

    2.4 Assess policy effectiveness.

    2.5 Create a policy action plan.

    2.6 Select policies to be developed during workshop.

    Outputs

    Ranked list of IT’s risk scenarios

    Prioritized list of IT risks (simplified risk register)

    Policy action plan

    3 Develop Policies

    The Purpose

    Outline what key features make a policy effective and write policies that mitigate the most critical IT risks.

    Key Benefits Achieved

    Write policies that work and get them approved.

    Activities

    3.1 Define the policy audience, constraints, and in-scope and out-of-scope requirements for a policy.

    3.2 Draft two to four policies

    Outputs

    Drafted policies

    4 Create a Policy Communication and Implementation Plan and Monitor & Reassess the Portfolio

    The Purpose

    Build an understanding of how well the organization’s value creation activities are being supported.

    Key Benefits Achieved

    Identify an area or capability that requires improvement.

    Activities

    4.1 Review draft policies and update if necessary.

    4.2 Create a policy communication plan.

    4.3 Select KPIs.

    4.4 Review root-cause analysis techniques.

    Outputs

    Final draft policies

    Policy communications plan

    KPI tracking log

    Adopt an Exponential IT Mindset

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    • Parent Category Name: Innovation
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    New technologies such as generative AI, quantum computing, 5G cellular networks, and next-generation robotics are ushering in an exciting new era of business transformation. By adopting an exponential IT mindset, IT leaders will be able to lead the autonomization of business capabilities.

    To capitalize on this upcoming opportunity, exponential IT leaders will have to become business advisors who unlock exponential value for the business and help mitigate exponential risk.

    Adopt a renewed focus on business outcomes to achieve autonomization

    An exponential IT mindset means that IT leaders will need to take a lead role in transforming business capabilities.

    • Embrace an expanded role as business advisors: CIOs will be tasked with greater responsibility for determining business strategy alongside the C-suite.
    • Know the rewards and mitigate the risks: New value chain opportunities and efficiency gains will create significant ROI. Protect these returns by mitigating higher risks to business continuity, information security, and delivery performance.
    • Plan to fully leverage technologies such as AI: It will be integral for IT to enable autonomous technologies in this new era of exponential technology progress.

    Adopt an Exponential IT Mindset Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Adopt an Exponential IT Mindset Deck – An introduction to IT’s role in the autonomization era

    The role of IT has evolved throughout the past couple generations to enable fundamental business transformations. In the autonomization era, it will have to evolve again to lead the business through a world of exponential opportunity.

    • Adopt an Exponential IT Mindset Storyboard

    Infographic

    Further reading

    Adopt an Exponential IT Mindset

    Thrive through the next paradigm shift

    Executive Summary

    For more than 40 years, information technology has significantly transformed businesses, from the computerization of operations to the digital transformation of business models. As technological disruption accelerates exponentially, a world of exponential business opportunity is within reach.

    Newly emerging technologies such as generative AI, quantum computing, 5G cellular networks, and next-generation robotics are enabling autonomous business capabilities.

    The role of IT has evolved throughout the past couple generations to enable business transformations. In the autonomization era, it will have to evolve again. IT will have a new mission, an adapted governance structure, innovative capabilities, and an advanced partnership model.

    CIOs embracing exponential IT require a new mindset. Their IT practices will need to progress to the top of the maturity ladder as they make business outcomes their own.

    Over the past two generations, we have witnessed major technology-driven business transformations

    1980s

    Computerization

    The use of computer devices, networks, and applications became widespread in the enterprise. The focus was on improving the efficiency of back-office tasks.

    2000s

    Digitalization

    As the world became connected through the internet, new digitally enabled business models emerged in the enterprise. Orders were now being received online, and many products and services were partially or fully digitized for online fulfillment.

    Recent pandemic measures contributed to a marked acceleration in the digitalization of organizations

    The massive disruption resulting from pandemic measures led businesses to shift to more digital interactions with customers.

    The global average share of customer interactions that are digital went from 36% in December 2019 to 58% in July 2020.

    The global average share of customer interactions that are digital went from 36% to 58% in less than a year.*

    Moreover, companies across business areas have accelerated the digitization of their offerings.

    The global average share of partially or fully digitized products went from 35% in 2019 to 55% in July 2020.

    The global average share of partially or fully digitized products went from 35% to 55% in the same period.*

    The adoption of digitalized business models has accelerated during the pandemic. Post-pandemic, it is unlikely for adoption to recede.

    With more business applications ported to the cloud and more data available online, “digital-first” organizations started to envisage a next wave of automation.

    *Source: “How COVID-19 has pushed companies over the technology tipping point—and transformed business forever,” McKinsey & Company, 2020

    A majority of IT leaders plan to use artificial intelligence within their organizations in 2023

    In August 2022, Info-Tech surveyed 506 IT leaders and asked which tasks would involve AI in their organizations in 2023.

    Graph showing tasks that would involve AI in organizations in 2023.

    We found that 63% of IT leaders plan to use AI within their organizations to automate repetitive, low-level tasks by the end of 2023.

    With the release of the ChatGPT prototype in November 2022, setting a record for the fastest user growth (reaching 100 million active users just two months after launch), we foresee that AI adoption will accelerate significantly and its use will extend to more complex tasks.

    Newly emerging technologies and business realities are ushering in the next business transformation

    1980s

    Computerization

    2000s

    Digitalization

    2020s

    Autonomization

    As digitalization accelerates, a post-pandemic world with a largely online workforce and digitally transformed enterprise business models now enters an era where more business capabilities become autonomous, with humans at the center of a loop* that is gradually becoming larger.

    Deep Learning, Quantum Computing, 5G Networks, Robotics

    * Download Info-Tech’s CIO Trend Report 2019 – Become a Leader in the Loop

    The role of IT needs to evolve as it did through the previous two generations

    1980s

    Computerization

    IT professionals gathered functional requirements from the business to help automate back-office tasks and improve operational efficiency.

    2000s

    Digitalization

    IT professionals acquired business analysis skills and leveraged the SMAC (social, mobile, analytics, and cloud) stack to accelerate the automation of the front office and enable the digital transformation of business models.

    2020s

    Autonomization

    IT professionals will become business advisors and enable the establishment of autonomous yet differentiated business processes and capabilities.

    The autonomization era brings enormous opportunity for organizations, coupled with enormous risk

    Graph of Risk Severity versus Value Opportunity. Autonomization has a high value of opportunity and high risk severity.

    While some analysts have been quick to announce the demise of the IT department and the transition of the role of IT to the business, the budgets that CIOs control have continued to rise steadily over time.

    In a high-risk, high-reward endeavor to make business processes autonomous, the role of IT will continue to be pivotal, because while everyone in the organization will rush to seize the value opportunity, the technology risk will be left for IT to manage.

    Exponential IT represents a necessary change in a CIO’s focus to lead through the next paradigm shift

    EXPONENTIAL RISK

    Autonomous processes will integrate with human-led processes, creating risks to business continuity, information security, and quality of delivery. Supplier power will exacerbate business risks.

    EXPONENTIAL REWARD

    The efficiency gains and new value chains created through artificial intelligence, robotics, and additive manufacturing will be very significant. Most of this value will be realized through the augmentation of human labor.

    EXPONENTIAL DEMAND

    Autonomous solutions for productivity and back-office applications will eventually become commoditized and provided by a handful of large vendors. There will, however, be a proliferation of in-house algorithms and workflows to autonomize the middle and front office, offered by a busy landscape of industry-centric capability vendors.

    EXPONENTIAL IT

    Exponential IT involves IT leading the cognitive reengineering of the organization with evolved practices for:

    • IT governance
    • Asset management
    • Vendor management
    • Data management
    • Business continuity management
    • Information security management

    To succeed, IT will have to adopt different priorities in its mission, governance, capabilities, and partnerships

    Digitalization

    A Connected World

    Progressive IT

    • Mission

      Enable the digital transformation of the business
    • Governance

      Service metrics, security perimeters, business intelligence, compliance management
    • Capabilities

      Service management, business analysis, application portfolio management, data management
    • Partnerships

      Management of technology service agreements

    Autonomization

    An Exponential World

    Exponential IT

    • Mission

      Lead the business through autonomization.
    • Governance

      Outcome-based metrics, zero trust, ESG reporting, digital trust
    • Capabilities

      Experience management, business advisory, enterprise innovation, data differentiation
    • Partnerships

      Management of business capability agreements

    Fortune favors the bold: The CIO now has an opportunity to cement their role as business leader

    Levels of digital maturity.  From bottom: Unstable - inability to consistently deliver basic services, Firefighter - Reliable infrastructure and IT service desk, Trusted Operator - Enablement of business through applications and work orders, Business Partner - Effective delivery of strategic business projects, Innovator - Information and technology as a competitive advantage.

    Research has shown that companies that are more digitally mature have higher growth than the industry average. In these companies, the CIO is part of the executive management team.

    And while the role of the CIO is generally tied to their mandate within the organization, we have seen their role progress from doer to leader as IT climbs the maturity ladder.

    As companies strive to succeed in the next phase of technology-driven transformation, CIOs have an opportunity to demonstrate their business leadership. To do so, they will have to provide exceptionally mature services while owning business targets.

    Prepare an Actionable Roadmap for Your PMO

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    • Parent Category Name: Project Management Office
    • Parent Category Link: /project-management-office
    • Problems with project management offices (PMOs) often start with a lack of a clear definition of what the PMO is actually about and what the organization does.
    • Few organizations provide the minimum required services, and many are not using their PMOs effectively. Many people see the PMO as nothing more than the “project document police,” i.e. a source of red tape rather than a helpful support system. This impacts staffing and hiring.
    • The PMO is often misunderstood as a center for project management governance when it also needs to facilitate the communication of project data from project teams to decision makers to ensure that appropriate decisions get made around resourcing, approval of new projects, etc.
    • Accountability is something that is not clearly defined for many activities that flow through the PMO. Business leaders, project workers, and project managers are rarely as aligned as they need to be.

    Our Advice

    Critical Insight

    • There is a gap in the perception of the actual role of the PMO in many organizations by different stakeholder groups. Many people see the PMO as police that produce red tape rather than a helpful support system. Those that need to present a coherent plan to leadership to champion the need for a PMO often have an uphill battle.
    • Determine the PMO’s role and needs and then determine your staff needs based on that PMO.
    • Staff the PMO according to its actual role and needs. Don’t rush to the assumption that PMO staff starts with accomplished project managers.
    • The difference in a winning PMO is determined by a roadmap or plan created at the beginning.

    Impact and Result

    • Define a PMO with functions that work for you based on the needs of your organization and the gaps in services. A “fit-for-purpose” PMO is the right kind of PMO for your organization.
    • Determine your PMO staffing needs. Our approach to building a PMO starts by analyzing the staffing requirements of your PMO mandate.
    • Create purpose-built role descriptions. Once you understand the staff and skills you’ll need to succeed, we have job description aids you’ll need to fill the roles.

    Prepare an Actionable Roadmap for Your PMO Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Prepare and Actionable Roadmap for Your PMO – An actionable deck to help you establish a valuable PMO.

    Before setting up or re-structuring a PMO, organizational need should not only be taken into consideration but used as a foundation. Phase 1 of this blueprint will help you define the services that your PMO should provide to your organization, instead of the one-size-fits-all approach that doesn’t work.

    • Prepare an Actionable Roadmap for Your PMO – Phases 1-3

    2. PMO Role Definition Tool – An Excel tool to help you define the services of your PMO.

    Use the PMO Role Definition Tool to establish your PMO current state and the service gaps you may have. Use the results to determine the role your PMO should play within your organization.

    • PMO Role Definition Tool

    3. PMO Project Charter – A template to formalize your PMO and make sure everyone is on the same page.

    The PMO Project Charter shares the vision to achieve consensus between stakeholders and projects and initiatives of the PMO. Use this template to jump-start your PMO project.

    • PMO Project Charter

    4. Blank Job Description Template – A template to create different job descriptions from.

    Use this template to create your job descriptions from scratch.

    • Blank Job Description Template

    5. Portfolio Manager Job Description – A clear and realistic job description template for a Portfolio Manager.

    The Portfolio Manager will oversee the business of discovering unsatisfied needs, articulating them as project demand, and organizing appropriate responses. Your customers are the people who approve projects, and you will service them.

    • Portfolio Manager

    6. PMO Job Description Builder Workbook – An Excel tool to help you access PMO staffing requirements.

    This tool will help you assess staffing requirements to facilitate project management, business analysis, and organizational change management outcomes.

    • PMO Job Description Builder Workbook

    7. PMO Strategic Plan – A template to help you compose a PMO strategy.

    This template will help you compose a PMO strategy. Follow the steps in the blueprint to complete the strategy.

    • PMO Strategic Plan

    8. Organizational Change Impact Analysis Tool – An Excel tool to analyze the impact of change to the organization.

    Use the Organizational Change Impact Analysis Tool to analyze the effects of a change across the organization, and to assess the likelihood of adoption to right-size your OCM efforts.

    • Organizational Change Impact Analysis Tool

    9. PMO MS Project Plan – A template to map out timeline for completing the tasks to create your PMO.

    Use this tool to determine the next steps and assign tasks to the appropriate people.

    • PMO MS Project Plan Sample

    Infographic

    Workshop: Prepare an Actionable Roadmap for Your PMO

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Define

    The Purpose

    Get a common understanding of your PMO options.

    Determine where you are and engage leadership.

    Key Benefits Achieved

    A clear vision for your PMO and an articulated reason for establishing it.

    An understanding of you PMO goals and which challenges it sets to address.

    Activities

    1.1 PPM Current State Scorecard

    1.2 SWOT Analysis

    1.3 Current State and Leadership Engagement

    1.4 PMO Mandate and Vision

    Outputs

    PPM Current State Scorecard Results

    SWOT Results

    PMO Role Development Tool

    PMO Charter

    2 Staff

    The Purpose

    Identify organizational design.

    Build job descriptions.

    Key Benefits Achieved

    An analysis of staffing requirements of your PMO that aligns with your mandate from phase 1.

    Job description aids to fill the necessary roles.

    Activities

    2.1 Right, Wrong, Missing, Confusing

    2.2 PMO Function, Roles, and Responsibilities

    2.3 Job Descriptions

    Outputs

    Right, Wrong, Missing, Confusing Results

    Job Description Survey Tool

    Job Description Templates

    3 Plan

    The Purpose

    Create a roadmap.

    Key Benefits Achieved

    An actionable roadmap that can be presented to leadership and implemented.

    Activities

    3.1 Roadmap Hierarchy and Staffing and Sizing

    3.2 Governance and Authority

    Outputs

    PMO Roadmap Draft

    Governance Authority

    4 Change

    The Purpose

    Set up governance and OCM.

    Key Benefits Achieved

    An introduction to the concept of governance and tools for a change impact analysis.

    Activities

    4.1 Analyze the impact of the change across multiple dimensions and stakeholder groups.

    4.2 Gain sponsorship.

    Outputs

    Organizational Change Impact Analysis Tool

    Sponsor Template

    Further reading

    Prepare an Actionable Roadmap for Your PMO

    Turn planning into action with a realistic PMO timeline.

    EXECUTIVE BRIEF

    Analyst Perspective

    Prepare an actionable roadmap for your PMO.

    Photo of Ugbad Farah, PMP, Senior Research Analyst, PPM, Info-Tech Research Group

    We all have junk drawers somewhere in our homes, and we probably try not to think about what’s going on in there. We’re just happy that they close and that the contents are concealed from anyone living in or passing through the house.

    What goes in these junk drawers? Things that don’t have a home, things you don’t know what to do with, and things you don’t have the time or desire to deal with. Eventually, the drawer gets full, and it doesn’t serve you anymore because you can’t add anything else to it. Instead of cleaning the drawer and keeping the things you need, you throw everything away in one sweep. One day you will start the process again.

    The junk drawer is like your project management office (PMO). The PMO is given projects that are barely scoped, projects that don’t have clear sponsors, and ad hoc administrative tasks you don’t have the time or desire to deal with. Inevitably, your PMO is out of capacity. This happens rather quickly, since it’s understaffed. You question its purpose because you made it a junk drawer. You even think about closing it. One day you will start the process again.

    Use this blueprint to stop the madness. Learn how to properly define, staff, and plan a roadmap of a PMO that will actually serve your organization.

    Ugbad Farah, PMP
    Senior Research Analyst, PPM
    Info-Tech Research Group

    Your challenge

    This research is designed to help organizations that are facing these challenges:

    • No visibility into projects
    • The organization views the PMO as unnecessary overhead
    • The PMO is not properly staffed to support the organization’s needs
    • Project managers/staff aren’t providing information or following processes
    • Leadership and sponsors are disengaged

    Pie chart of 'IT Time Allocation by Area'. The grey section on the bottom left represents 'Projects and Project Portfolio Management, 11.5%'.
    IT is responsible for many different business services. The data from Info-Tech’s IT Staffing diagnostic shows that 11.5% of staff time is spent on projects and project portfolio management. (Source: Info-Tech IT Staffing Benchmark Report)

    PMOs can’t do everything and be all things to all people. Define limits with a strong mandate and effective staffing. Make sure you have the skills and capacity to support required PMO functions.

    Project management chaos

    PMOs get pulled into the day-to-day project and resourcing issues, making it difficult to focus on running a portfolio:

    1. Teammates seem unphased by overdue tasks and missed milestones.
    2. Fire drills may happen more often than planned projects.
    3. Resources are allocated and then redirected to something more urgent.
    4. Communication that’s stuck in silos, leading to confusion about priorities.
    5. Due dates mysteriously shift without explanation.
    6. Project teams are more focused on the due date than adoption and outcomes.

    Common obstacles

    IT and PMO leaders face several challenges.

    • Many people see the PMO as nothing more than the “project document police,” i.e. a source of red tape rather than a helpful support system. This impacts staffing and hiring.
    • The PMO is often misunderstood as a center for project management governance, when it also needs to facilitate the communication of project data from project teams to decision makers to ensure that appropriate decisions get made around resourcing, approval of new projects, etc.
    • Accountability is something that is not clearly defined for many activities that flow through the PMO. Business leaders, project workers, and project managers are rarely as aligned as they need to be.

    The Reality

    68% — Sixty-eight percent of stakeholders see their PMOs as sources of unnecessary bureaucratic red tape. (Source: KeyedIn, 2014)

    50% — Fifty percent of PMOs close within the first three years due to such things as poorly defined mandates and poor leadership. (Source: KeyedIn, 2014)

    Info-Tech’s approach

    Prepare an Actionable Roadmap for Your PMO

    The Info-Tech difference:

    1. Get a departmental job description first. Defining your PMO may not be as simple as it seems. Explore the boundaries of portfolio, project, resource, and organizational change management before jumping ahead with processes and tools.
    2. The staffing plan should come before your long-term plan. Get buy-in around your definition of the roles needed to run your PMO before articulating a long-term plan. Too often, plans have been accepted without the commensurate level of staffing. Our approach gives you a chance to put hiring on the roadmap as a predecessor to accountability.
    3. Keep your eye on the ball. Build your PMO around the operational imperative to recognize completed projects as an early milestone in broader changes. In other words, projects exist to create change.

    Prepare an Actionable Roadmap for your PMO

    Turn planning into action with a realistic PMO timeline.

    50% of PMOs close within the first 3 years.

    Logo for Info-Tech.


    Logo for ITRG.

    01 Define

    DEFINE THE RIGHT KIND OF PMO

    Establish the purpose of your PMO. Identify organizational needs to fill in gaps instead of duplicating efforts.

    LOGICAL FALLACY
    “If we approve more work, we'll get more done.”

    A properly run portfolio reconciles demand (project requests) to supply (available people) and drives throughput by approving the amount of projects that can get done.

    02 Staff

    STAFF THE PMO FOR RESILIENCE

    Analyze the staffing requirements for your PMOs mandate. Create purpose-built role descriptions.

    FALSE ASSUMPTION
    “Our best project manager should run the PMO.”

    Your best project manager should be running projects and, no, they shouldn't do both.

    03 Plan

    PREPARE AN ACTIONABLE ROADMAP

    The difference in a winning PMO is determined by a roadmap or plan created at the beginning. Leaders should understand the full scope of the plan before committing their teams to the project.

    COMMON MISTAKE
    “We'll get great at project management now and worry about portfolio management later.”

    Too often, PMOs focus on project management rigor and plan to do portfolio management after that's done. But few successfully maintain the process long enough to get there. If you start with portfolio management, leadership might soften their demands for project management rigor.

    04 Execute

    ALIGN TO STRATEGIC PLAN

    Use the power of organizational change management to ensure success and adoption. Iterate through the finer points of planning and execution to deploy the kind of PMO defined in step 1, with the people described in step 2, and the strategic roadmap articulated in step 3.

    PROJECT MYOPIA
    “Let's focus on delivering the project on time so we can move on to our next project.”

    Don't forget why the idea got approved in the first place. The goal is to sustain beneficial business outcomes well beyond the completion of your project.

    Info-Tech’s methodology for Preparing an Actionable Roadmap for Your PMO

    1. Define the PMO 2. Staff the PMO 3. Prepare a Roadmap
    Phase Steps
    1. Get a Common Understanding of Your PMO Options
    2. Determine Where You Are and Engage Leadership
    1. Identify Organizational Design
    2. Build Job Descriptions
    1. Create Roadmap
    2. Governance and OCM
    Phase Outcomes A clear vision for your PMO and an articulated reason for establishing it.
    An understanding of your PMO goals and which challenges it sets to address.
    An analysis of staffing requirements of your PMO that aligns with your mandate from phase 1. Job descriptions help to fill the necessary roles. An actionable roadmap that can be presented to leadership and implemented. An introduction to the concept of governance and tools for a change impact analysis.

    Insight summary

    Overarching insight

    There is a gap in the perception of the actual role of the PMO in many organizations by different stakeholder groups. Many people see the PMO police that produce red tape rather than a helpful support system. Those that need to present a coherent plan to leadership championing the need for a PMO often have an uphill battle.

    Phase 1 insight

    Determine the PMO’s role and needs and then determine your staff needs based on that PMO.

    PMO leaders are all too often set up to fail, left to make successes out of PMOs that:

    1. have poorly defined mandates;
    2. lack the proper resourcing to support the services the organization requires; or
    3. lack executive leadership, vision, and backing.

    Phase 2 insight

    Staff the PMO according to its actual role and needs. Don’t rush to the assumption that PMO staff starts with accomplished project managers.

    Many organizations have PMOs of one person, and it is simply not a long-term recipe for success. People in this situation have a lot of weight on their shoulders and feel like they are being set up to fail. It is very challenging for anyone to run a PMO alone without support or administrative help.

    Phase 3 insight

    The difference in a winning PMO is determined by a roadmap or plan created at the beginning.

    When you are determining what your PMO will provide in the future, it is important to align the ambition of the PMO with the maturity of the business. Too often, a lot of effort is spent trying to convince businesses of the value of a PMO.

    Blueprint deliverables

    Each step of this blueprint is accompanied by supporting deliverables to help you accomplish your goals:

    PMO Role Definition Tool Sample of the PMO Role Definition Tool deliverable. PMO Project Charter Template Sample of the PMO Project Charter Template deliverable.
    Blank Job Description Template
    Sample of the Blank Job Description Template deliverable.
    Sample Job Descriptions
    Sample of the Sample Job Descriptions deliverable.
    PMO Job Description Builder Workbook
    Sample of the PMO Job Description Builder Workbook deliverable.

    Blueprint deliverables

    Each step of this blueprint is accompanied by supporting deliverables to help you accomplish your goals:

    PMO Strategic Plan
    Sample of the PMO Strategic Plan deliverable.
    PMO MS Project Plan Sample
    Sample of the PMO MS Project Plan Sample deliverable.
    Organizational Change Impact Analysis Tool
    Sample of the Organizational Change Impact Analysis Tool deliverable.

    Benefits

    IT Benefits

    • Determine how you can fill gaps and not duplicate efforts to bring value to your organization.
    • Ensure that key PMO capabilities like portfolio management, project management, and organizational change management are in balance.
    • Staffing is purpose-driven. Avoid putting good people in the wrong role.

    Business Benefits

    • Intake and governance have a primary focus and are not merely afterthoughts of someone primarily focused on project management methodology.
    • Avoid unrealistic commitments by ensuring better upfront analysis of ability to execute.
    • Ensure appropriately mandated sponsor management.

    Info-Tech offers various levels of support to best suit your needs

    DIY Toolkit

    Guided Implementation

    Workshop

    Consulting

    "Our team has already made this critical project a priority, and we have the time and capability, but some guidance along the way would be helpful." "Our team knows that we need to fix a process, but we need assistance to determine where to focus. Some check-ins along the way would help keep us on track." "We need to hit the ground running and get this project kicked off immediately. Our team has the ability to take this over once we get a framework and strategy in place." "Our team does not have the time or the knowledge to take this project on. We need assistance through the entirety of this project."

    Diagnostics and consistent frameworks used throughout all four options

    Guided Implementation

    A Guided Implementation (GI) is a series of calls with an Info-Tech analyst to help implement our best practices in your organization.

    A typical GI is 8 to 12 calls over the course of 4 to 6 months.

    What does a typical GI on this topic look like?

      Phase 1

    • Call #1: Scope requirements, objectives, and your specific challenges.
    • Call #2: Assess current state and determine PMO role/type.
    • Call #3: Complete job description survey.
    • Phase 2

    • Call #4: Analyze survey results and complete FTE analysis.
    • Call #5: Discuss necessary roles and create job descriptions.
    • Phase 3

    • Call #6: Discuss business goals and priorities.
    • Call #7: Identify and prioritize initiatives on roadmap.
    • Call #8: Discuss governance and organizational change.
    • Call #9: Summarize results in strategic plan and discuss next steps.

    Workshop Overview

    Contact your account representative for more information.
    workshops@infotech.com1-888-670-8889

    Day 1 Day 2 Day 3 Day 4 Day 5
    Activities
    Define

    1.1 Review PPM Current State Scorecard Results

    1.2 Get a Common Understanding of Your PMO Options

    1.3 Conduct SWOT Analysis

    1.4 Current State and Leadership Engagement

    1.5 PMO Mandate and Vision

    Staff

    2.1 Identify Organizational Design

    2.2 Right, Wrong, Missing, Confusing

    2.3 PMO Function, Roles, and Responsibilities

    2.4 Job Descriptions

    Plan

    3.1 Roadmap Top-Level Hierarchy

    3.2 Roadmap Second-Level Hierarchy

    3.2 Staffing and Sizing

    3.3 Reconcile and Finalize Roadmap

    3.4 Governance and Authority

    Change

    4.1 Importance of OCM

    4.2 Sponsorship

    4.3 Analyze the Impact of the Change Across Multiple Dimensions and Stakeholder Groups

    Next Steps and Wrap-Up (offsite)

    5.1 Complete in-progress deliverables from previous four days.

    5.2 Set up review time for workshop deliverables and to discuss next steps.

    Deliverables
    1. PPM Current State Scorecard
    2. SWOT Results
    3. PMO Role Development Tool
    4. PMO Charter
    1. Right, Wrong, Missing, Confusing Results
    2. Job Description Survey Tool
    3. Job Description Templates
    1. PMO Roadmap Draft
    2. Governance and Authority Activity
    1. Organizational Change Impact Analysis Tool
    2. Sponsor Template
    1. Completed PMO Roadmap draft
    2. PMO Strategic Plan draft

    Prepare an Actionable Roadmap for Your PMO

    Phase 1

    Define the Right Kind of PMO

    Phase 1

    • 1.1 Get a Common Understanding of Your PMO Options
    • 1.2 Determine Where You Are and Engage Your Leadership

    Phase 2

    • 2.1 Identify Organizational Design
    • 2.2. Build Job Descriptions

    Phase 3

    • 3.1 Create Roadmap
    • 3.2 Governance and OCM

    A PMO may not simply be an office of project managers

    Project management offices are evolving and taking on activities that differ from company to company.

    1915 1930s 1950s 1980s 1990s
    Frederick Taylor introduces the PMO with the implementation of the scientific management method and the increase in the number and complexity of projects. The US Air Corps creates a Project Office function to monitor aircraft development (probably the first record of the term being used). The US military starts developing complex missile systems. Each weapon system was composed of several sub-projects grouped together in system program offices (SPOs). This built the structures underlying the traditional PMO. The Project Office concept exported to construction and IT. The PMO gains a lot of momentum with professional associations and project management certifications becoming recognized industry standards.

    Organizations are confused about what a PMO is, whether they should have one, and what it should do

    PMBOK

    The responsibilities of a PMO can range from providing project management support functions to the direct management of one or more projects. The PMO is an organizational body assigned with various responsibilities related to the centralized and coordinated management of those projects under its domain.

    The PMO may play a role in supporting strategic alignment and delivering organizational value, integrating data and information for organizational strategic projects, and evaluating how higher-level strategic objectives are being fulfilled.

    COBIT

    The PMO can be responsible for portfolio maintenance, setting a standard approach for project and program and portfolio management.

    OPM

    The PMO is an organizational body assigned with various responsibilities related to the centralized and coordinated management of those projects under its domain.

    In an effort to set a standard, the governance frameworks have over complicated it for most of us.

    Use Info-Tech’s framework to create the PMO that works for your organization

    Determine the Services Your PMO Will Provide
    Manage your PMO services in alignment with your mandate and your organization’s needs.

    Establish Your PMO’s Mandate
    Figure out the purpose of your PMO and write it down so it’s clear to your leadership. Align your mandate to the organization’s needs.

    Ensure Organizational Needs Are Being Met
    Before you can decide on what your PMO will do, find out who’s doing what in your organization so you can fill gaps instead of duplicating efforts.

    Hierarchy of PMO Needs
    Hierarchy of PMO needs with 'Organizational Needs' as the base, 'PMO Mandate' in the middle, and 'PMO Services' at the top.

    Info-Tech Insight

    Consider the principles of Maslow’s Hierarchy of Needs, which view the lower tiers of the hierarchy as fundamentally required to validate the pursuit of the higher tiers.

    Step 1.1

    Get a Common Understanding of Your PMO Options

    Activities
    • 1.1.1 Review PMO Types
    • 1.1.2 SWOT Analysis

    This step will walk you through the following activities:

    • Review Info-Tech’s PMO Types
    • Complete a Strengths, Weaknesses, Opportunities, and Threats Analysis

    This step involves the following participants:

    • PMO director and/or portfolio manager
    • PMO staff/stakeholders
    • Project managers

    Outcomes of this step

    • Current state analysis
    Define the Right Kind of PMO
    Step 1.1 Step 1.2

    People mistake the PMO as only an office with project managers

    It sounded simple enough, but no one could really explain what it meant.

    PMOs are often born out of necessity or desperation. A traumatic event happens, and leadership decides that it wouldn’t have happened had there been a “Project Management Office.” The phrase itself is often quite reassuring and offers the hope of some sort of sanity and order.

    People may not really be able to explain what a PMO is, but they do have a common understanding that it should solve all project management issues. But simply prescribing the “PMO” as a remedy for every organizational alignment is not going to be sufficient. There are different types of PMOs and more importantly there are different types of organizations.

    Screenshot of a Google search for 'what is a project management office'.
    Google and the Google logo are trademarks of Google LLC.

    The PMI has described what a PMO could be

    The PMI does not have a standard for PMOs like it does for things like project, program, and portfolio management. Its PMO definitions should be used as more of a reference point than a best practice.

    But what should it do?

    • Supportive: Provides a consultative role to projects by supplying templates, best practices, training, access to information, and lessons learned from previous projects.
    • Controlling: Provides support and requires compliance through various means.
    • Directive: Takes control of the projects by directly executing them.

    The PMI described three types of PMOs. These three types are well known in the industry, but they are essentially characteristics and do little to help people understand the functions and services of a PMO. There continue to be questions about the role a PMO should play in an organization and how it’s supposed to add value.

    Stock photo of two sticky notes reading 'project' and 'management'.

    Thousands of practitioners came together at the 2012 PMI Symposium and expanded upon PMBOK’s PMO types

    1. Managing
      Manages the work in projects and programs.
    2. Consulting
      Serves as an experience-based consultative body to project managers.
    3. Project Repository
      Repository of previous project documentation, lessons learned, etc.
    4. Enterprise PMO
      Provides PMO services to the organization.
    5. Center of Excellence
      Creates the standard and methodologies and provides tools.
    6. Managerial
      Manages the project and program managers, and eventually, other project resources.
    7. Delivery
      Manages the project and programs.

    1.1.1 Leverage Info-Tech’s PMO types to anchor yourself

    We have narrowed it down to five types of PMOs.

    ePMO
    Icon for ePMO.
    IT PMO
    Icon for IT PMO.
    PMO
    Icon for PMO.
    CMO
    Icon for CMO.
    CoE
    Icon for CoE.
    Enterprise
    Highest level PMO, typically responsible to align project and program work to strategy-significant projects or programs for the entire organization. Could include both IT and business units.
    IT
    IT PMOs provide project-related support for IT project portfolios. For many organizations PMOs originate in IT departments because of the structure required for technology-related projects.
    Project/Program
    Provides project-related tactical service as an entity to support a specific project or program. Can be dismantled when program is done.
    Change
    Change management offices (CMO) help build change management capabilities and enable change readiness in organizations.
    Excellence
    These centers differ in size and mode of organization, depending on their subject and scope. They support project work by providing the organizations with standard methodologies and tools.

    What is your definition of a PMO?

    Use this model to clearly show what is in and out of scope.

    ePMO IT PMO PMO CMO CoE
    PPM Reporting for enterprise portfolio and the financial/human resources needed to deliver them X
    PPM Finance for project/portfolio capital and expense X X
    PPM Customer Management – the customers, sponsors of the project X X
    PPM Strategy Management – projects and programs relate to corporate X X X
    PPM Program Management – related projects in the portfolio X X X
    PPM Time Accounting X X x
    PPM Business Relationship Management (BRM) X X
    PPM Project Information System (PMIS) – organization of project information X X
    PPM Administrative Support – general assistance with Portfolio X
    PPM Record Keeping – Enterprise Information X X
    RM Forecasting X
    PM Quality Assurance X X
    PM Procurement and Vendor Management X X X
    PM Project Status Reporting X X
    PM PM Services X X X
    PM Training X
    PM PM SOP X
    OCM Adoption X X
    OCM Change Management X X
    OCM Benefits Attainment X X
    OCM Forecast Benefits X X
    OCM Track Benefits X X
    GOV Intake X
    GOV Governance X X
    GOV Reporting X X X X

    Use Info-Tech’s PMO function matrix to help provide role definitions for your PMO

    Info-Tech’s potential PMO capabilities are in the header of the table below. These are the services a PMO may (or may not) provide depending on the needs of the organization.

    Portfolio Management Resource Management Project Management Organizational Change Management PMO Governance
    Recordkeeping and bookkeeping Strategy management Assessment of available supply of people and their time Project status reporting PM SOP
    (e.g. feed the portfolio, project planning, task managing)
    Benefits management Technology and infrastructure
    Reporting Financial management HR Security
    PMIS Intake Matching supply to demand based on time, cost, scope, and skill set requirements Procurement and vendor management Legal Financial
    CRM/RM/BRM Program management
    Tracking of utilization based on the allocations Quality Intake
    Time Accounting PM services
    (e.g. staffing project managers or coordinators)
    Quality assurance Organizational change management Project progress, visibility, and process
    Forecasting of utilization via supply-demand reconciliation Closure and lessons learned
    Administrative support PM Training

    The rest of this blueprint will help you choose the right capabilities and accompanying job functions for your PMO.

    Various options for specific PMO job functions are listed below each capability. PMO leaders need to decide which of these functions are required for their organization.

    1.1.2 SWOT analysis

    45-60 minutes

    Input: Current PMO governance documents and SOPs

    Output: An assessment of current strengths, opportunities, threats, and weaknesses of capabilities in previous slide

    Materials: Whiteboard/flip charts, Sticky notes

    Participants: PMO director and/or portfolio manager, PMO staff/stakeholders, Project managers

    Perform a SWOT analysis to assess the current state of PMO capabilities covered on the previous slide.

    The purpose of the SWOT is to begin to define the goals of this implementation by assessing your project management, portfolio management, resource management, organizational change management, and governance capabilities and cultivating alignment around the most critical opportunities and challenges.

    Follow these steps to complete the SWOT analysis:

    1. Have participants discuss and identify strengths, weaknesses, opportunities, and threats.
    2. Spend roughly 60 minutes on this. Use a whiteboard, flip chart, or PowerPoint slide to document results of the discussion as points are made.
    3. Make sure results are recorded and saved either using the template provided in the next slide or by taking a picture of the whiteboard or flip chart.

    1.1.2 Sample SWOT analysis

    Strengths

    • Knowledge, skills, and talent of project staff.
    • We have fairly effective project management processes.
    • Motivation to get things done when priorities, goals, and action plans are clear.

    Weaknesses

    • IT-business communication and alignment.
    • No standards are currently in place across departments. Staff are unsure which templates to use and how/when/why to use them.
    • There are no formal intake structures in place. Projects are approved and it’s up to us to “figure it out.”
    • We have no prioritization practices to keep up with constantly changing priorities and shifts in the marketplace.

    Opportunities

    • Establish portfolio discipline to improve IT-business communication through more effective and efficient project coordination.
    • Stronger initiation processes should translate to smoother project execution.
    • Establish more disciplined and efficient weekly/monthly project reporting practices that should facilitate more effective communication with senior leaders.

    Threats

    • Risk of introducing burdensome processes and documentation that takes more time away from getting things done.
    • We tried to formalize a PMO in the past and it failed after eight months.
    • We have no insight into project resourcing.

    Step 1.2

    Determine Where You Are and Engage Your Leadership

    Activities
    • 1.2.1 Assess Current State
    • 1.2.2 Gap Analysis
    • 1.2.3 Vision Exercise
    • 1.2.4 PMO Charter
    • 1.2.5 Strategic Planning

    This step will walk you through the following activities:

    • Assess the current state of your PPM/PM services using the PMO Role Definition Tool
    • Determine current gaps in your services and processes using the PMO Role Definition Tool
    • Discuss the vison for your PMO
    • Start creating your PMO charter

    This step involves the following participants:

    • PMO director and/or portfolio manager
    • PMO staff/stakeholders
    • Project managers

    Outcomes of this step

    • Results of PMO Role Definition Tool
    • PMO vision
    • PMO charter

    Define the Right Kind of PMO

    Step 1.1 Step 1.2

    Why do organizations need a PMO?

    Stock image of a man thinking.

    “If a company is not a project-oriented organization, there’s less of a need for a PMO. If they are project-focused though, they should have one. Otherwise, who’s driving the delivery of their projects? Who’s establishing their methodology? How are they managing resources efficiently?” (Mary Hubbard, PMP, director of the PMO at Siemens Government Technologies Inc., A PMI Global Executive Council Member)

    Signs you might need a PMO:

    • A lack of project transparency.
    • Significant discrepancies in project results.
    • Poor customer satisfaction rates.
    • An inability to cost projects accurately.
    • A high percentage of delayed or cancelled projects.
    • High project failure rates.
    • Poor alignment of project activity and business strategy investments.
    • Inconsistent project management processes and methodologies.
    • A lack of collaboration and knowledge sharing.
    • Little to no resource training to meet IT and business needs.
    • A lack of resource management for utilization and capacity.
    • Little to no visibility into project, program, and portfolio-level status.

    Why does your organization need a PMO?

    Observe the needs of your organization before deciding on services to support it.
    • Observe what is and what is not in place. Look for existing processes, tools, and systems and evidence that they are being followed. You might already have some pieces in place; the question becomes what to keep and what not to keep.
    • What does your organization look like?
      • Name
      • Population
      • Current Project Lifecycle
      • IT Services Team
      • # of Unique Applications
      • Annual Budget
    • Gather a list of potential areas for improvement where a PMO can add value. Once a list is established, convert it to a prioritized queue of initiatives. A key item on your list should be how projects go from beginning to end so you can understand the potential issues and opportunities with your current project delivery.
    Stock image of a hierarchy mapped out over a birds eye view of people.

    Ideally, we wouldn’t invest in project, portfolio, or OCM because they’re overhead processes without any direct value…

    …but you need to spend just enough to demonstrate you are a diligent steward of the assets under your administration.

    Organizational Change Management

    • Well-run projects can fail without OCM.
    • More than anyone else, it’s up to the sponsor to pursue outcomes.

    Project Management

    • Determine the current project management standards and methodologies.
    • Uncover any forms and templates that are currently in use.
    • If there is a lack of project management knowledge among current or future staff, you will need to do some training.

    Portfolio Management

    • Who currently approves projects and who will be approving them in the future?
    • Who is accountable for approving too many projects?
    • What roles does resource capacity play? Is it constrained or do you approve everything?
    • Are the resources in your PMO full-time?
    • How big is your portfolio?
    • How much do you spend on resources (hours or months)?

    Governance

    • Governance can mean many different things: intake, finance, over-sight of existing projects, resource management, technology and architecture, and process.
    • Don’t try to introduce governance without considering the people who may already be governing different areas.
    • Consider what things can be done without getting executive approval.

    Define your PMO’s role in the organization

    Use Info-Tech’s PMO Role Definition Tool to help establish your PMO’s future state.

    • Use Info-Tech’s PMO Role Definition Tool to figure out the functions your PMO should provide.
    • The current-state analysis uses specific questions to assess how you are doing things now and provide you with some situational awareness.
    • The gap analysis uses another set of specific questions to uncover the holes in your organization and the services that are not being provided.
    • Based on the answers you gave to the questions, the tool will populate the functions that your PMO should provide to your organization: the services your organization needs.
    • Use the outputs to start looking into missing functions and ultimately start building or re-establishing the responsibilities of your PMO.
    • Consider having multiple team members answer all the questions to establish alignment and get realistic data.

    Sample of the PMO Role Definition Tool.

    Download the PMO Role Definition Tool

    Hey, you don’t to have to spend anything on portfolio, project, and organizational change management! Assuming of course…

    • You have enough people to do all your projects
    • All projects are getting done on time
    • Your customers and employees are happy
    • You have complete visibility into the portfolio
    • Your projects align with your corporate strategy
    • Your projects align with your operational needs
    • Your strategic and operational needs are in harmony
    • You have the right skills
    • You are using all resources provided to you
    • People self-identify the right work and independently do that work
    • Time is not wasted
    • The work is production-ready (i.e. high quality)
    • Vendors honor their commitments
    • The sponsor is confident they’re getting what was committed
    • You have sufficient reports for the portfolio
    • Stakeholders make it through transitions with minimal resistance
    • The organization is prepared to adopt the outcomes of projects
    • The sponsors’ forecasted benefits are realized
    • Stakeholders are aware of the need for change
    • Stakeholders transition well from current to future state

    Use the tool on the next slide to see where you may need to spend.

    1.2.1 Assess the current state of your project environment

    20-30 minutes

    Input: Understanding of current project portfolio environment

    Output: Completed current state survey

    Materials: Tab 1 of Info-Tech’s PMO Role Definition Tool

    Participants: PMO director and/or portfolio manager, PMO staff/stakeholders, Project managers

    Screenshot from tab 1 of Info-Tech’s PMO Role Definition Tool.

    Screenshot from tab 1 of Info-Tech’s PMO Role Definition Tool. There are three columns: '#', 'Question', and 'Answer'.

    There are 20 current-state questions in column C. Together, the questions address the five capabilities in Info-Tech’s PMO function matrix (slide 28).

    Use the drop-down menu in column D to answer Agree, Somewhat Agree, Neutral, Somewhat Disagree, or Disagree to each question in column C.

    The questions are broad by design. Answer them honestly and select “neutral” if anything is not applicable.

    1.2.2 Set your target state needs to identify gaps

    15-30 minutes

    Input: Reflection on the question, “If I/We do nothing, someone in the organization is…”

    Output: Completed target state survey

    Materials: Tab 2 of Info-Tech’s PMO Role Definition Tool

    Participants: PMO director and/or portfolio manager, PMO staff/stakeholders, Project managers

    Screenshot from tab 2 of Info-Tech’s PMO Role Definition Tool.

    Screenshot from tab 2 of Info-Tech’s PMO Role Definition Tool. There are four columns: '#', 'Question', 'Answer', and 'Department'.

    Each question in column C of tab 2 should be answered in the context of, “If I do nothing, someone in the organization is…”

    Answer each question by using the drop-down menu in column D to select “Yes,” “No,” “I don’t know,” or “N/A.”

    If “Yes” include the department or area that is responsible.

    Hierarchy of PMO needs with 'Organizational Needs' highlighted. 'Organizational Needs' at the base, 'PMO Mandate' in the middle, and 'PMO Services' at the top.

    Review the preliminary list of your potential PMO functions

    Tab 3 of the PMO Role Definition Tool contains a customized version of Info-Tech’s PMO definition matrix, based upon your inputs in the previous two tabs.

    Screenshot from tab 3 of Info-Tech’s PMO Role Definition Tool. It is titled 'PMO Functions and Groups' and contains a table with five columns: 'Portfolio Management', 'Resource Management', 'Project Management', 'Organizational Change Management', and 'Governance'. Each column contains high level recommendations, and at the bottom of the columns are outputs.

    The name of the box is the group the function belongs to.

    These outputs are based on the answers to the questions on the previous 2 tabs.

    In each group’s box are high-level recommendations.

    Consider your stakeholders

    Who benefits from the new or updated PMO structure?

    In a matrix environment, understanding the challenges other teams are facing is a core requirement of an effective PMO. The best way to understand this is through direct engagement like conducting interviews and taking surveys with management and members of other teams.

    Ask yourself these questions about your PMO:

    • Are we doing the right things?
    • Do we know the current status of projects?
    • Are we managing, escalating, and resolving project issues?
    • Do PMs have the right training?
    • What is our overall utilization?

    A PMO should be structured to provide service to the organization. View it as a business, serving the stakeholders.

    1.2.3 Complete this vision exercise to produce an initial mandate for a new/improved PMO

    45-60 minutes

    Input: Outputs from SWOT analysis

    Output: An initial PMO mandate

    Materials: Whiteboard/flip charts, Sticky notes

    Participants: PMO director and/or portfolio manager, PMO staff/stakeholders, Project managers

    Now that you have an idea of the services your organization needs from steps 1.1 and 1.2 of this blueprint, you can discuss the target state of your PMO.

    Follow these steps to complete the SWOT analysis:

    1. Each person writes one aspect of a future state that would solve the issues described in the SWOT analysis (activity 1.1.1). Use sticky notes and post them on the whiteboard.
    2. As a group, identify which of these aspects would be good candidates for embodying the “core element” of your PMO’s new mandate.
    3. From the aspects gathered, have everyone individually come up with a statement of one to two sentences they think captures the overall theme and vision of this PMO.
    4. Collectively choose the best statement to use as the working mandate for your new project management office. This mandate can be modified as needed in the time leading up the creation and launch of your PMO.

    Hierarchy of PMO needs with 'PMO Mandate' highlighted. 'Organizational Needs' at the base, 'PMO Mandate' in the middle, and 'PMO Services' at the top.

    1.2.4 Use Info-Tech’s PMO Project Charter template to help capture your mandate and obtain approval

    3-4 hours

    Input: Activity 1.2.3, Logical considerations for PMO deployment (see bulleted list on this slide)

    Output: An assessment of current strengths, opportunities, threats, and weaknesses of capabilities in previous slide

    Materials: Whiteboard/flip charts, Sticky notes

    Participants: PMO director and/or portfolio manager, PMO staff/stakeholders, Project managers

    A successful PMO will offer a range of services which business units can rely on. The aim of the PMO charter is to outline what is in scope for the PMO and what services it will initially offer.

    A project charter serves several important functions. It organizes the project so you can make efficient and effective resource allocation decisions. It also communicates important details about the project purpose, scope definition, and project parameters.

    To use this template, simply modify or delete all information in grey text and convert the remaining text to black before printing or sending. Sections within the Template include:

    1. PMO Mandate
    2. Goals & Benefits
    3. Scope Definition
    4. Key PMO Stakeholders
    5. Projected Timeline for Implementation
    6. Project Roles and Responsibilities
    7. High-Level Budget
    8. High-Level Risk Assessment

    Sample of the PMO Project Charter Template.

    Download the PMO Project Charter Template

    Engage leadership to refine target-state expectations

    Stock image of a person with a megaphone. ?
    Will project managers be included in the PMO? Which projects and programs will be in the PMO’s mandate?
    ?
    Will the PMO have decision-making authority? If so, how much and on what issues?
    ?
    Where in the organizational structure will the PMO report?

    “Changing the perception of project management from ‘busy work’ to ‘valued efforts’ is easier when the PMO is properly aligned.” (Project Management Institute, October 2009)

    Don’t assume your PMO is merely tactical

    It can help drive strategy instead of just being a technical arm.

    Strategic

    Stock image of a business person.

    Tactical

    Strategic Alignment
    Leadership assumes that your presence will optimize the alignment of projects to corporate strategy.
    Process Adherence
    Leadership assumes you’re all about process.
    Portfolio Thinking
    Leadership assumes that you’re thinking about the overall throughput of projects through the portfolio.
    Project Thinking
    Leadership assumes you’re not thinking beyond the boundaries of a single project at any given time.
    Outcomes Focused
    Leadership assumes that you’re focused on the outcomes forecast by sponsors.
    Timeline Focused
    Leadership assumes you’re focused on delivering projects on time.

    Info-Tech Insight

    A key success factor for a PMO is to take part of strategic conversations; when they are left out, it creates a barrier. The PMO is the connective tissue between strategy and tactics. Don’t risk your benefits by not having the PMO Director at the table before you make decisions.

    Avoid the disconnect

    Create a strategic plan with project professionals at the table.

    • Strategic plans should guide organizations to future states, yet many don’t ever get used. This is because there is a disconnect between the people creating the strategic plan and the people being asked to implement it. Strategic planners don’t often develop their plans with the help of project managers who can ensure the plan is transferred into a working operational plan.
    • Strategic planners are broad thinkers with high-level plans whereas project professionals often work in the trenches. The disconnect between the two can often result in cost overruns, delays in implementation, low worker morale, and an overall chaotic work environment.
    • By putting strategic planners and project managers together to work on the strategic planning process, they can see what the other sees and plan accordingly.
    • Twenty-seven percent more projects are executed successfully when a company’s structure and resources align with their strategy (KPMG, 2017).

    “The failure to build a bridge between the strategic planning process and project management’s planning process is a major reason strategic plans don’t work.” (Bruce McGraw, Project/Programme Manager)

    1.2.5 Strategic planning

    1 hour

    To create a strategic plan that provides value, recognize that the strategic plan for the PMO is not the PMO charter.

    • The PMO charter is the organizational mandate for the PMO. It defines the role, purpose and functions of the PMO. It articulates who the PMO's sponsors and customers are, the services that it offers, and the staffing and support structures required to deliver those services. And, it assumes that a decision to have a PMO has already been made.
    • A strategic plan enables the PMO to play an essential role in achieving a company’s business goals, setting out clear objectives and then providing a roadmap on how to achieve them. A strategic plan maps the tools and resources necessary to achieve successful project outcomes.

    To create a results-driven strategic plan for your PMO, it is helpful to follow a top-down format:

    • Start by going through the list on the right and update the strategic plan.
    • What are the top project-related issues and opportunities you want your PMO to address and what’s the value to the business of trusting them?

    Vision: this needs to be a vivid and common image
    Mission: this is the special assignment that is given to a group
    Goals: these are broad statements of future conditions
    Objectives: these are operational statements that indicate how much and by when (e.g. deliverables or intangible objectives like productivity)
    Strategies: these are the set of actions that need to take place
    Needs: these are the things required to carry out the strategy
    Critical Success Factors: these are the key areas of activity in which favorable results are necessary to reach the goal

    Download the PMO Strategic Plan

    Prepare an Actionable Roadmap for Your PMO

    Phase 2

    Staff Your PMO for Resilience

    Phase 1

    • 1.1 Get a Common Understanding of Your PMO Options
    • 1.2 Determine Where You Are and Engage Your Leadership

    Phase 2

    • 2.1 Identify Organizational Design
    • 2.2. Build Job Descriptions

    Phase 3

    • 3.1 Create Roadmap
    • 3.2 Governance and OCM

    Info-Tech’s approach

    Follow our two-step approach to successfully staff your PMO.

    1. Determine your PMO staffing needs.
      Our approach to building a PMO starts by analyzing the staffing requirements of your PMO mandate.
    2. Create purpose-built role descriptions.
      Once you have an understanding of the staff and skills you’ll need to succeed, we have job description aids you’ll need to fill the roles.

    The Info-Tech difference:

    1. Save time developing a purpose-built approach. There is no one-size-fits-all approach to PMO staffing. The advice and tools in this research will help you quickly determine your unique staffing needs and guide your next steps to get the staffing you need.
    2. Leverage insider research. We’ve worked with thousands of PMOs and have seen the good, the bad, and the ugly of PMO staffing. The approach in this research is informed by client successes and will help you avoid the common mistakes that drive PMO failure.

    IT staff allocation for project work

    Projects and Project Portfolio Management

    58.3% — 58% of respondents feel they have the appropriate staffing level to execute project management effectively. (Source: Info-Tech IT Staffing Benchmark Report)

    59.8% — 59% feel they have the appropriate staffing level to execute requirements gathering effectively. (Source: Info-Tech IT Staffing Benchmark Report)

    The GDP contributions from project-oriented industries are forecasted to reach $20.2 trillion over the next 20 years. (Source: “Project Management: Job Growth and Talent Gap” Project Management Institute, 2017)

    Info-Tech Insight

    Project work is only going to increase, and in general, people are dissatisfied with their current staffing levels.

    Step 2.1

    Identify Organizational Design

    Activities
    • 2.1.1 Right, Wrong, Missing, Confusing
    • 2.1.2 Map Your Current Structure
    • 2.1.3 Inventory Assessment
    • 2.1.4 Job Description Survey

    This step will walk you through the following activities:

    • Complete a Right, Wrong, Missing, Confusing analysis
    • Determine your current organizational/PMO structure
    • Assess your current inventory
    • Complete the job description survey

    This step involves the following participants:

    • PMO director and/or portfolio manager
    • PMO staff/stakeholders
    • Project managers

    Outcomes of this step

    • Current-state analysis
    • Job description survey results

    Staff Your PMO for Resilience

    Step 2.1 Step 2.2

    2.1.1 Right, wrong, missing, confusing

    30-45 minutes

    Input: Current PMO process, Current PMO org. chart

    Output: An assessment of current things that are being done right and wrong and what is currently missing and confusing

    Materials: Whiteboard/flip charts, Sticky notes

    Participants: PMO director and/or portfolio manager, PMO staff, Project managers

    Perform a right, wrong, missing, confusing analysis to assess the current state of your PMO and its staff.

    The purpose of this exercise is to begin to define the goals of this implementation by assessing your staffing capabilities and cultivating alignment around the most critical opportunities and challenges.

    Follow these steps to complete the analysis:

    1. Have participants discuss what is wrong, right, missing, and confusing.
    2. Spend roughly 45 minutes on this. Use a whiteboard, flip chart, or PowerPoint slide to document results of the discussion as points are made.
    3. Make sure results are recorded and saved by taking a picture of the whiteboard or flip chart.

    Organizational types

    1. Functional
      Functional organizations are structured around the functions the organization needs to be performed.
    2. Projectized
      Projectized organizations are organized around projects for maximal project management effectiveness.
    3. Matrix
      Matrix organizations have structures that blend the characteristics of functional and projectized organizations.

    Functional organization

    The traditional hierarchical organizational structure.

    A functional hierarchical structure with 'Functional Managers' highlighted and the note 'Project coordination'. 'Chief Executive' at the top, 'Functional Managers' in the middle, and 'Staff' at the bottom.
    Adapted from ProjectEngineer, 2019
    1. Employees are organized by specialties like human resources, information technology, sales, marketing, administration, etc.
    2. The project management role will be performed by a team member of a functional area under the management of a functional manager.
    3. Resources for the project will need to be negotiated for with the functional managers, and the accessibility of those resources will be based on business conditions. Any escalations of issues would need to be taken to the functional manager.
    4. The project management role would act more like a project coordinator who does not usually carry the title of project manager.
    5. Project management is considered a part-time responsibility. Of all the organizational types, this one tends to be the most difficult for the project manager. The project manager lacks the authority to assign resources and must acquire people and other resources from multiple functional managers.
    6. Because the project manager has little to no authority, the project can take longer to complete than in other organizational structures, and there is generally no recognized project management methodology or best practices.

    Projectized organization

    The majority of project resources are involved in project work.

    A projectized hierarchical structure with a single project hierarchy highlighted and the note 'Project coordination'. 'Chief Executive' at the top, 'Project Managers' in the middle, and 'Staff' at the bottom.
    Adapted from ProjectEngineer, 2019
    1. The project manager has increased independence and authority and is a full-time member of a project organization. They have project resources available to them, such as project coordinators, project schedulers, business analysts, and plan administrators.
    2. The project manager is responsible to the sponsor and/or senior management. The project manager has authority and control of the budget, and any escalation of issues would be taken to the sponsor.
    3. Given that the project resources report to the project manager versus the functional area, there may be a decrease in the subject matter expertise of the team members.
    4. Team members are usually co-located within the same office or virtually co-located to maximize communication effectiveness.
    5. There can be some functional units within the organization; however, those units play a supportive role, without authority over the project manager.
    6. There is no defined hierarchy. Resources are brought together specifically for the purpose of a project. At the end of each project, resources are either reassigned to another project or returned to a resource pool.

    Matrix organization

    A combination of functional and projectized.

    A matrix hierarchical structure with the lowest row highlighted and the note 'Project coordination'. 'Chief Executive' at the top, 'Functional Managers' in the middle, mainly 'Staff' at the bottom, except one 'Project Manager' who coordinates across functions.
    Adapted from ProjectEngineer, 2019
    1. A matrix organization is a blended organizational structure. Although a functional hierarchy is still in place, the project manager is recognized as a valuable position and is given more authority to manage the project and assign resources.
    2. Matrix organizations can be classified as weak, balanced, or strong based on the relative authority of the functional manager and project manager. If the project manager is given more of a project coordinator role, then the organization is considered a weak matrix. If the project manager is given much more authority on resources and budget spending, the organization is considered a strong matrix.
    3. Matrix structures evolve in response to the rise of large-scale projects in contemporary organizations. These projects require efficient processing of large amounts of information.
    4. Working in a matrix organization is challenging and structurally complex. Employees have dual reporting relationships – generally to both a functional manager and a project and/or product manager. However, if done well, it offers the best of both worlds.
    5. The matrix organization structure usually exists in large and multi-project organizations. Here they can move employees whenever and wherever their services are needed. The matrix structure has the flexibility to transfer the organization’s talent by considering employees to be shared resources.

    The project management office

    The vast majority of PMOs are understaffed and underequipped.

    • They are often born out of necessity or desperation.
    • They have no long-terms goals; they tend to go from year to year trying to meet the organization’s needs.
    • They don’t have clear mandates, so it is difficult to determine how they are providing value.
    • Over time (and sometimes even from day one), project management offices find that other tasks fall into their area of responsibility. This often happens when the work has nowhere else to go.
    • Resource management is the challenge, both in terms of being able to allocate skilled resources to projects and within the PMO itself. Staffing gaps within the PMO are often met by individuals wearing more than one hat.

    A stock photo of a circle of chairs in a field being occupied by only two people.

    2.1.2 Map your current structure

    30 minutes to 1 hour

    Input: Current org. charts and PMO structures, Info-Tech’s PMO Function Matrix

    Output: Structure chart

    Materials: Whiteboard/flip charts

    Participants: PMO director and/or portfolio manager, PMO staff, Project managers

    1. As a group, review your current organizational and PMO structure.
    2. Map out both, or if your PMO is small, map out how it fits into the overall structure.
      • Make sure to think about your process, reporting structures, and escalation hierarchies.
      • Consider the capabilities on slide 59 as you work.
      • Use the sample structure on the next page as a guide.

    Stock image of a business hierarchy.

    Sample PMO structure

    Sample PMO structure with 'PMO Director' at the top. 'Portfolio Administrator' below, but not directly in charge of others. Then 'Program Manager', 'Change Manager', 'Resource Management Analyst', 'Business Relationship Manager', and 'Business Analyst' all report to the PMO Director. Below 'Program Manager' are two 'Project Managers' then 'Project Coordinator'. Stock photo of a hand placing a puzzle piece of a business person on it into a puzzle.

    Info-Tech’s PMO Function Matrix

    Info-Tech’s potential PMO capabilities are in the header of the table below.

    Portfolio Management Resource Management Project Management Organizational Change Management PMO Governance
    Recordkeeping and bookkeeping Strategy management Assessment of available supply of people and their time Project status reporting PM SOP
    (e.g. feed the portfolio, project planning, task managing)
    Benefits management Technology and infrastructure
    Reporting Financial management HR Security
    PMIS Intake Matching supply to demand based on time, cost, scope, and skill set requirements Procurement and vendor management Legal Financial
    CRM/RM/BRM Program management
    Tracking of utilization based on the allocations Quality Intake
    Time Accounting PM services
    (e.g. staffing project managers or coordinators)
    Quality assurance Organizational change management Project progress, visibility, and process
    Forecasting of utilization via supply-demand reconciliation Closure and lessons learned
    Administrative support PM Training

    2.1.3 Inventory assessment

    30-45 minutes

    Input: Understanding of your current situation regarding project intake and process

    Output: Survey results

    Materials: Whiteboard/flip charts

    Participants: PMO director and/or portfolio manager, PMO staff, Project managers

    When staffing your PMO, it is important to understand your current situation regarding project intake and process.

    Answer the following questions, and be as detailed as possible:

    • What is your project intake process?
    • How many projects do you currently have?
    • How many people lead projects?
    • Are those who lead projects distributed (federated) or centralized?
    • What tools do you use to manage your portfolio, projects, and resources?

    Stock image of a magnifying glass over an idea lightbulb surrounded by the six classic question words.

    2.1.4 Job description survey

    45 minutes to 1 hour

    Input: Tab 1 of the PMO Job Description Builder Workbook

    Output: List of current projects, processes, and tools

    Materials: PMO Job Description Builder Workbook

    Participants: PMO director and/or portfolio manager, PMO staff, Project managers

    On tab 1 of the PMO Job Description Builder Workbook, use the survey to help determine potential role requirements across various project portfolio management, project management, business analysis, and organizational change management activities.

    Follow these steps to complete the survey:

    1. Consider the role that you are trying to fill.
    2. Read each question carefully and use the drop-down menu to answer whether the activity in column C is a core, ancillary, or out-of-scope job duty.

    Download the PMO Job Description Builder Workbook

    2.1.4 Job description survey continued

    Sample of the Job Description Survey with questions and responses.

    Step 2.2

    Build Job Descriptions

    Activities
    • 2.2.1 Analyze Survey Results
    • 2.2.2 FTE Analysis
    • 2.2.3 Create Your Job Descriptions

    This step will walk you through the following activities:

    • Complete the PMO Job Description Builder Workbook
    • Create job descriptions

    This step involves the following participants:

    • PMO director and/or portfolio manager
    • PMO staff/stakeholders
    • Project managers

    Outcomes of this step

    • PMO org. chart
    • Completed job descriptions

    Staff Your PMO for Resilience

    Step 2.1 Step 2.2

    2.2.1 Analyze survey results

    30 minutes

    Tab 2 of the PMO Job Description Builder Workbook shows the survey results from tab 1.

    The job activities are ranked in a prioritized list. The analysis will help you determine if you require a portfolio manager, program manager, project manager, business analyst, organizational change manager, or a combination.

    Follow these steps to analyze your results:

    • Digest the prioritized ranking. The job activities are ranked in a prioritized list (from most essential to the role to least essential) in column D. The core process or capability that corresponds to each activity is listed in column C.
    • Use the drop-down menu in column F to decide if the core job duties and ancillary job duties will or will not be included in the role description. Out-of-scope activities will automatically be removed.

    Screenshot of the 'Job Description Survey Results' from the PMO Job Description Builder Workbook.

    Download the PMO Job Description Builder Workbook

    2.2.2 FTE analysis

    30 minutes

    Input: Tab 3 of the PMO Job Description Builder Workbook

    Output: Total estimated monthly time commitments, Preliminary FTE analysis

    Materials: PMO Job Description Builder Workbook

    Participants: PMO director and/or portfolio manager, PMO staff, Project managers

    Tab 3 of the PMO Job Description Builder Workbook is used to complete the FTE analysis.

    Download the PMO Job Description Builder Workbook

    2.2.2 FTE analysis continued

    Screenshot of the 'FTE analysis' on tab 3 of the PMO Job Description Builder Workbook. It has a table with columns for 'Rank', 'Process', 'Activity', and 'Est. Monthly Time Commitments (aka Column E)' with note 'Base these initial estimates on the number of projects and project teams, as well as the number of internal and external customers and stakeholders'. There is also a table of totals with a pie chart of the 'Distribution of Role Responsibilities'. The value for 'Total Estimated Monthly Timing Commitment' is in cell J5, and the note for the value of 'Preliminary FTE Analysis' is 'If your preliminary FTE analysis comes out to be more than 1 FTE, you may want to revisit your analysis on tabs 1 and 2 to further limit this role, or to further delineate it across multiple roles and FTEs'.

    On tab 3, use column E to estimate the monthly time commitments required for each activity in the role.

    Tip: Base estimates on the number of projects and project teams as well as the number of internal and external stakeholders across the portfolio(s) of projects and programs.

    Cell J5 will provide a preliminary recommended FTE count for the role.

    Job description content

    Screenshot of the 'Job Description Content' section of the PMO Job Description Builder Workbook.

    This is an output tab based on your analysis in tabs 1 and 2. Copy and paste the content and add it under the relevant heading in Info-Tech's Blank Job Description Template later in this blueprint.

    Screenshot of the 'Blank Job Description Template' section of the PMO Job Description Builder Workbook.

    For each capability you are including in your job description, there is a list of common certifications. These can also be copied and pasted into the Blank Job Description Template.

    Download the PMO Job Description Builder Workbook

    How to determine the roles in your PMO

    It’s not black and white.

    While your PMO should have someone to lead the team, aside from that it’s hard to be specific about the exact roles your PMO needs without understanding the needs of your organization.

    This is why it’s important to define your PMO first. Your team members should best support the function and capabilities of your PMO.

    For example:

    • If you want to provide a training program to project managers, you’ll need your PMO to have people with experience delivering training and with experience having done the job before.
    • If your PMO provides management information and deep portfolio analysis, you’ll need someone on the team who knows their way around data analysis tools.

    You should have a mix of skills in the PMO team, each complementing the others. You may have administrators and coordinators, data analysts and software experts, trainers, coaches, and senior managers.

    “If you want to go fast, go alone. If you want to go far, go together.” (African proverb)

    Managing projects and building PMOs are not the same thing

    Your best project manager should be running projects, and, no, they can’t do both.

    • Your new PMO needs a leader to get it off the ground, but don’t assume that the best project manager is best suited to build the PMO. The goal-oriented passion of a successful project manager may prove to be antithetical to the forward-looking finesse and political acumen needed to develop and staff the PMO as an organizational unit. Avoid the common mistake of promoting effective people into positions where they become ineffective, a concept often referred to as “The Peter Principle.”
    • You can’t determine if your best project manager fits the PMO leadership role if the PMO’s role isn’t clearly defined. Carefully define and clearly articulate the PMO’s role to understand the skill set needed to develop and lead your PMO.
    • Project managers often propose to create a PMO without considering the fit with project portfolio management and organizational change management. If the leadership doesn’t understand the magnitude of what is being requested, they may well think a project manager is best suited to run the PMO. The prestige and/or compensation is attractive, but project managers will often spin their wheels and naturally focus on what they know how to do: manage projects. Start with a PMO design to align with business expectations.

    The Peter Principle

    The Peter Principle was first introduced by Canadian sociologist Laurence Johnston Peter describing the pitfalls of bureaucratic organizations. The original principle states that "in a hierarchically structured administration, people tend to be promoted up to their level of incompetence.” The principle is based on the observation that whenever someone succeeds at their job, the organizational response is to promote them, thus people will continue to be promoted until they reach a point where they’re no longer excelling at their job. At that point, they would no longer be promoted. Followed to its logical conclusion, organizations will continue to take successful people and rotate them to new positions until they are no longer effective.

    PMO Director/Lead

    Job overviews for different kinds of PMO directors.

    The job descriptions on the next few pages are associated with the descriptive headings, but it is important to recognize that these diverse roles can all fall under the job title of PMO director.

    Portfolio Management

    As PMO director, you will oversee the throughput of IT projects using portfolio management, project management, and organizational change management disciplines.

    You and your team will directly manage the intake of new project requests, the preparation of evaluation-ready project proposals, and the handoff of approved project initiation documents to project managers in other departments. You will forecast and track the availability of people to do the project work throughout the project life cycle. You will publish monthly and annual portfolio reporting based on information collected from the project teams, and you will oversee the closure of projects with follow-up reporting to those who approved them.

    From time to time, the PMO may be required to identify projects that should be frozen or canceled based on criteria set forth by the leadership and/or industry best practices.

    While currently out of scope, successful candidates should be comfortable with the possibility that the PMO may required to develop full life cycle organizational change management in the future. As well, experienced project managers in the PMO may be required to manage high-risk, high-visibility projects from time to time.

    PMO Director/Lead

    Job overviews for different kinds of PMO directors.

    Project Management

    As PMO director, you will oversee a team of professional project managers who are responsible for the company’s high-risk, high-visibility, and strategic projects.

    You and your team will receive initiation documents and assigned resourcing for approved projects from the company’s authorized decision makers. You will manage the fulfillment of the project requirements, providing regular status updates to project and portfolio stakeholders and escalating concerns when projects are struggling to meet their commitments for scope, cost, and timelines.

    Over time, the PMO will take on an increasing role in organizational change management. The PMO will transition its focus from project delivery to business outcomes. Over time, the PMO will transition project sponsors from articulating requirements to delivering results.

    Project Policy

    As PMO director, you will oversee the establishment, support, and promotion of company-wide standards for project management.

    You and your team will modernize and maintain the company policy manuals and processes for everything related to project management. You will adapt our legacy PMBOK-based standards to cover iterative project management approaches as well as the more formal approaches required for construction projects, outsourced projects, and a wide variety of non-IT projects.

    PMO Director/Lead

    Job overviews for different kinds of PMO directors.

    Project Governance

    As PMO director, you will oversee the governance of project spending, delivery, and impact.

    You and your team will ensure that project proposals address the broad needs of the organization via strategic alignment, operational alignment, appropriateness of timing, identification and management of risk, and ability to execute. You will represent the needs and interests of the shareholder, ratepayer, or constituent by validating adherence to the organization’s published policies for project, portfolio, and organizational change management.

    The PMO is independent from the broader information technology division and will retain a mandate to ensure transparency and disclosure relative to the consumption of the organization’s scarce resources in the pursuit of high-risk IT projects.

    Stock photo of a compass pointing in the direction of leadership.

    Info-Tech sample job descriptions

    Use the sample job descriptions available with this blueprint as a guide when creating your descriptions.

    1. PMO Director
    2. Portfolio Manager
    3. Portfolio Administrator
    4. Project Manager
    5. Project Coordinator
    6. Resource Management Analyst
    1. Program Manager
    2. Change Manager
    3. Business Analyst
    4. Business Relationship Manager
    5. Product Owner
    6. Scrum Master

    Stock photo of a pen resting on a 'job duties' section of a job description.

    2.2.3 Create your job descriptions

    30 minutes

    Input: PMO Job Description Builder Workbook

    Output: Job descriptions

    Materials: Blank Job Description Template

    Participants: PMO director and/or portfolio manager, PMO staff, Project managers

    When you’ve determined the roles you need, you can start creating your job descriptions. If none of our out-of-the-box, pre-populated job description templates suit your needs, use the results of Info-Tech’s PMO Job Description Builder Workbook and the Blank Job Description Template to create your purpose-built job description.

    Follow these steps to create your job description:

    1. Copy the content from tab 4 of the PMO Job Description Builder Workbook and paste it under the relevant headings in the “Responsibilities” section of the Blank Job Description Template. Delete any unused headings if they are not relevant to your role. Additionally, use the list of common certifications on tab 4 of the Workbook to inform that section of the Blank Job Description Template.
    2. Use the sample job descriptions on the blueprint landing page as a guide for filling out the remaining sections of the document.

    Download the Blank Job Description Template

    2.2.3 Create your job descriptions continued

    Screenshot of the Blank Job Description Template.

    Prepare an Actionable Roadmap for Your PMO

    Phase 3

    Prepare an Actionable Roadmap for Your PMO

    Phase 1

    • 1.1 Get a Common Understanding of Your PMO Options
    • 1.2 Determine Where You Are and Engage Your Leadership

    Phase 2

    • 2.1 Identify Organizational Design
    • 2.2. Build Job Descriptions

    Phase 3

    • 3.1 Create Roadmap
    • 3.2 Governance and OCM

    Having a strategy is essential but real value and benefits are delivered through projects

    9.9% of every dollar is wasted due to poor project performance

    52% of projects are delivered to stakeholder satisfaction

    51% of projects are likely to meet original the goal and business intent
    (Source: Project Management Institute, 2018)

    You’re always going to have troubled projects

    Have the organizational discipline to step away from the mess and develop a plan.

    • The world of modern project management has been in place for over 50 years and yet business leaders still seem to put the pressure on troubled projects instead of broken processes.
    • With higher portfolio maturity comes higher performance, warranting investment in the PMO.
    • Instead of alternative cost-reduction measures, such as stopping an individual project, we find that PMO resources (or the entire PMO) are being cut. In most cases, this demonstrates a lack of understanding of the value of portfolio management processes and related impacts.
    • Plan for a series of improvements over time so you’re not continually using your PMO resources on troubled projects. Instead, maintain an ongoing focus on improvement.

    Stock photo of an axe stuck in a piece of wood.
    “If I had six hours to chop down a tree, I’d spend the first four hours sharpening the axe.” (Anonymous woodsman)

    All improvements cannot be done at once

    • The difference in a winning PMO is determined by a roadmap or plan created at the beginning.
    • Leaders should understand the full scope of the plan before committing their teams to the project.
    • All improvements cannot be done at once. The best PMOs create an approach of overall governance and strictly adhere to it. After the approach is defined, a roadmap can be plotted, executed, and delivered effectively.
    • The exercise of creating a roadmap is less about the plan and more about raising the level of understanding for stakeholders.
    • We often find that the PMO is ahead of the business's views of how the PMO can support and add value to the business. A lot of effort is spent trying to convince businesses of the value of a PMO, usually without complete success.
    • The PMO needs to align to the strategic goals of the business, providing the business understands or accepts that alignment. By aligning your roadmap activities to business drivers, you are more likely to get ownership from the business for the initiatives.
    Stock image of a winding path between two map markers.

    A PMO can benefit your business and organization as a whole

    Your PMO can:

    1. Help to align the project or portfolio with a focus on the future strategy of the organization.
    2. Be a mechanism to deliver projects successfully, keep them on track, and report when scheduling, budget, and other scope issues could derail the project.
    3. Create a portfolio of projects and understand the links and dependencies between the projects. This provides you with a bird's-eye view to make better decisions based on changes as they arise.
    4. Facilitate better communications with customers and stakeholders.
    5. Enforce project management governance and ensure consistent standards throughout the organization.
    6. Strategize on how to best use shared resources and best use them productively.

    “If you run projects and the projects have a significant level of cost or have significant level of impact, then you can really benefit from a PMO. Certainly, the larger the projects, the bigger the budget, the more there are projects, then the more you can benefit from a PMO.” (Michael Fritsch, Vice President PMO, Confoe)

    “PMOs are there to ensure project and program success and that’s critical because organizations deliver value through projects and programs.” (Brian Weiss, Vice President, Practitioner Career Development, Project Management Institute)

    Step 3.1

    Create Roadmap

    Activities
    • 3.1.1 Business Goals
    • 3.1.2 Roadmap
    • 3.1.3 Resources

    This step will walk you through the following activities:

    • Determine business goals
    • Create roadmap
    • Establish resources

    This step involves the following participants:

    • PMO director and/or portfolio manager
    • PMO staff/stakeholders
    • Project managers

    Outcomes of this step

    • PMO roadmap aligned to business goals

    Prepare an Actionable Roadmap for Your PMO

    Step 3.1 Step 3.2

    3.1.1 Business goals and priorities

    30 minutes

    Input: Business strategies and goals, Current PMO org. chart

    Output: An initial short, medium, long-term roadmap of initiatives

    Materials: Whiteboard/flip charts, Sticky notes, Slide 83

    Participants: IT leaders/CIO, PMO director and/or portfolio manager, PMO staff, Project managers

    When you are determining what your PMO will provide in the future, it is important to align the ambition of the PMO with the maturity of the business. Too often, a lot of effort is spent trying to convince businesses of the value of a PMO.

    Before you develop your roadmap, try to seek out the key strategies that the business is currently driving to get the proper ownership for the proposed initiatives.

    • What does leadership want to accomplish?
    • What are the key strategies the business is currently driving?
    • What are the current pain points?

    Once you’ve established the business strategies, start mapping out your initiatives:

    • For each initiative, consider the activities you think will work best to take you from your current to future state. It’s okay to keep this high level, we will break them down later in the blueprint.
    • Don’t place activities on a roadmap with dates yet. Use the table on the next slide to record the activities against each initiative at a high level.
    Current State Business Strategies PMO Initiatives Future State Business Strategies
    Short Term Medium Term Long Term
    Portfolio Management Project Intake Process
    Triage Process
    Project Levelling
    Book of Record
    Approval
    Prioritization
    Reporting
    Resource Allocation
    Resource Management
    Project Management Standardize Project Management
    Methodologies
    PM Training
    Organizational Change Management Benefits
    Governance Project progress, visibility, and process
    Documentation

    3.1.2 Create your roadmap

    1-2 hours

    Services should be introduced gradually and your PMO roadmap should clearly highlight this and explain when key deliverables will be achieved.

    Consider the below top-level tasks and add any others that pertain to your organization:

    • Enable Transition
    • Establish Governance
    • Organizational Chart
    • Technology and Infrastructure
    • Develop Portfolio Management Capabilities and Guidelines
    • Standardize Project Management Methodology
    • Organizational Change Management
    • Strategy Management

    Download Info-Tech’s PMO MS Project Plan Sample to see a full list of top-level tasks and second-level tasks. Once done, you can visually plot the tasks on a roadmap. See the next few slides for roadmap visuals.

    Stock photo of median lines on a road with the years 2021-2023 painted between them.

    Download the PMO MS Project Plan Sample

    Screenshot of PMO MS Project Plan Sample

    Screenshot of PMO MS Project Plan Sample with notes point out the headings as 'Top-level hierarchy' and the list contents as 'Second-level-hierarchy'.

    Sample roadmap

    A sample roadmap with column headers 'Task' and 'Q1', 'Q2', 'Q3', 'Q4', and 'Q1' with 3 months beneath each quarter. Under 'Task' are 'Establish Tradition', 'Establish Governance', 'Organizational Chart', and 'Technology and Infrastructure'; these are the 'Top-level-hierarchy'. There are arrows laid out in the table cross section with different steps; these are the 'Second-level hierarchy'.

    Sample roadmap

    A sample roadmap with monthly column headers 'Jan' through 'Jun'. Rows are 'Develop Portfolio Management Capabilities and Guidelines', 'Standardize Project Management Methodology', and 'Design Resource Management Process'. There are processes laid out in the table cross section that are color-coded as 'Completed', 'In progress', and 'Planned'.

    Consider the resources you will need

    Use these Info-Tech resources to make sure your roadmap will be successful.

    Finances – Understand and be transparent about the real costs of your project.

    People – Strategize according to skill sets and availability. Use the org. chart in phase 2 of this blueprint as a starting place (slide 58).

    Assets – Determine the tangible resources you may buy like software and licenses.

    Stock photo of a thinking man.

    3.1.3 Define resources

    30 minutes

    Input: Project documentation, Current resources

    Output: List of resources for your PMO

    Materials: Whiteboard/flip charts

    Participants: IT leaders/CIO, PMO director and/or portfolio manager, PMO staff, Project managers

    Resources for your projects include staff, equipment, and materials. Resource management at the PMO level will help you manage those resources, get visibility into projects, and keep them moving forward. Be sure to consider the resources that will get your PMO off the ground.

    Determine the resources you currently have and the resources your PMO will need and add them to your strategic plan:

    1. Finances — It’s essential that you know, and are transparent about, the real cost of creating your PMO and new process. Don’t forget to consider post deployment costs as well.
    2. People — Every project depends on the skill sets that individual team members bring to the table. Strategize according to these skill sets and their availability for the duration of a project. Some team members may have other work responsibilities and limited time for the project, so you need to accommodate this.
    3. Assets — These include the tangible resources you may have to buy, lease, or arrange for, such as workspace, software and licenses, computer hardware, testing equipment, and so on.

    Step 3.2

    Governance and OCM

    Activities
    • 3.2.1 Governance
    • 3.2.2 OCM
    • 3.2.3 Perform a Change Impact Analysis
    • 3.2.4 Determine Dimensions of Change
    • 3.2.5 Determine Depth of Impact

    This step will walk you through the following activities:

    • Assess/understand governance
    • Conduct impact analysis

    This step involves the following participants:

    • PMO director and/or portfolio manager
    • PMO staff/stakeholders
    • Project managers

    Outcomes of this step

    • Governance Structures
    • Organizational Change Management Impact Analysis Tool

    Prepare an Actionable Roadmap for Your PMO

    Step 3.1 Step 3.2

    Clearly define the authority your PMO will have

    The following section includes slides from Info-Tech’s Make Governance Adaptable blueprint. Download the blueprint to dive deeper into IT governance.

    Governance is an important part of building a strong PMO. A PMO governance framework defines the authority and the support it requires to maximize portfolio and project management capabilities throughout the business. It should sit within your overall governance framework and as the PMO matures, its roles and responsibilities will also change to adapt with business demands and additional capabilities.

    Your framework can:

    • Specify PMO authority
    • Introduce and apply process standards, polices, and directives as it pertains to project and portfolio management
    • Facilitate executive and leadership involvement
    • Foster a collaborative environment between the PMO and the business

    A PMO governance framework enables PMO leaders to establish the common guidelines and manage the distribution of authority given to the PMO.

    Visit Make Your IT Governance Adaptable

    Stock photo of a group working together.

    Common causes of poor governance

    Key causes of poor or misaligned governance
    1. Governance and its value to your organization is not well understood, often being confused or integrated with more granular management activities.
    2. Business executives fail to understand that IT governance is a function of the business and not the IT department.
    3. Poor past experiences have made “governance” a bad word in the organization – a constraint and barrier that must be circumvented to get work done.
    4. There is misalignment between accountability and authority throughout the organization, and the wrong people are involved in governance practices.
    5. There is an unwillingness to change a governance approach that has served the organization well in the past, leading to challenges when the organization starts to change practices and speed of delivery.
    6. There is a lack of data and data-related capabilities required to support good decision making and the automation of governing decisions.
    7. The goals and strategy of the organization are not known or understood, leaving nothing for IT governance to orient around.
    Five key symptoms of ineffective governance committees
    1. No actions or decisions are generated – The committee produces no value and makes no decisions after it meets. The lack of value output makes the usefulness of the committee questionable.
    2. Overallocation of resources – There is a lack of clear understanding of capacity and value in work to be done, leading to consistent underestimation of required resources and resource overallocation.
    3. Decisions are changed outside of committee – Decisions that are made or initiatives that are approved are changed when the proper decision makers are involved or the right information becomes available.
    4. Decisions conflict with organizational direction – Governance decisions conflict with organizational needs, showing a visible lack of alignment and behavioral disconnects that work against organizational success. Often due to power that’s not accounted for within the structure.
    5. Consistently poor outcomes are produced from governance direction – Lack of business acumen in members and relevant data or understanding of organizational goals drives poor measured outcomes from the decisions made in the committee.

    IT PMO

    Chair:
    Updated:

    Mandate

    Ensure business value is achieved through information and technology (IT) investments by aligning strategic objectives and client needs with IT initiatives and their outcomes.

    Committee Goals

    • Maximize throughput of the most valuable projects
    • Ensure visibility of current and pending projects
    • Minimize resource waste and optimize of alignment of skills to assignments
    • Clarify accountability for post-project benefits attainment and facilitate the tracking/reporting of those benefits
    • Drive approval and prioritization of IT initiatives based on their alignment with business goals and strategy
    • Establish a consistent process for handling intake/demand

    Committee Metrics

    • % of approved IT initiatives that measure benefit achievement upon completion
    • % of IT initiatives with direct alignment to organizational strategic direction
    • % of initiatives approved by exception

    Decisions and responsibilities by purpose

    Responsibilities
    STRATEGIC ALIGNMENT

    Ensure initiatives align with organizational objectives
    Embed strategic goals and prioritization approach within process
    Define intake approach

    VALUE DELIVERY
    • Ensure all IT initiatives have a defined value expectation (excepting innovation activities)
    • Approve and prioritize IT initiatives based on value
    RISK MANAGEMENT

    Assess risk as a factor of prioritizing and approving initiatives

    RESOURCE MANAGEMENT

    Decide on the allocation of IT resources

    PERFORMANCE MEASUREMENT

    Ensure process is in place to measure and validate performance of IT initiatives

    Committee Membership
    Role

    CIO, Product Owner, Service Owner, IT VPs, BRM, PMO Director, CISO/CRO

    Individual

    IT Steering Committee

    Chair:
    Updated:

    Mandate

    Ensure business value is achieved through information and technology (IT) investments by aligning strategic objectives and client needs with IT initiatives and their outcomes.

    Committee Goals

    • Align IT initiatives with organizational goals
    • Evaluate, approve, and prioritize IT initiatives
    • Approve IT strategy
    • Reinforce (if provided) or establish risk appetite and threshold
    • Confirm value achievement of approved initiatives
    • Set target investment mix and optimize IT resource utilization

    Committee Metrics

    • % of approved IT initiatives that meet or exceed value expectation
    • % of IT initiatives with direct alignment to organizational strategic direction
    • Level of satisfaction with IT decision making
    • % of initiatives approved by exception

    Committee Overview

    Committee Name Committee Membership Mandate
    Executive Leadership Committee CEO, CFO, CTO, CDO, CISO/CRO, CIO, Enterprise Architect/Chief Architect, CPO Provide strategic and operational leadership to the company by establishing goals, developing strategy, and directing/validating strategic execution.
    Enterprise Risk Committee CISO/CRO, CPO, Enterprise Risk Manager, BU Leaders, CFO, CTO, CDO Govern enterprise risks to ensure that risk information is available and integrated to support governance decision making. Ensure the definition of the organizational risk posture and that an enterprise risk approach is in place.
    IT Steering Committee CIO, Product Owner, Service Owner, IT VPs, BRM, PMO Director, CISO/CRO Ensure business value is achieved through information and technology (IT) investments by aligning strategic objectives and client needs with IT initiatives and their outcomes.
    IT Risk Council IT Risk Manager, CISO, IT Directors Govern IT risks within the context of business strategy and objectives to align the decision-making processes towards the achievement of performance goals. It will also ensure that a risk management framework is in place and risk posture (risk appetite/threshold) is defined.
    PPM Portfolio Manager, Project Managers, BRMs Ensure the best alignment of IT initiatives and program activity to meet the goals of the business.
    Architectural Review Board Service/Product Owners, Enterprise Architects, Chief Architect, Domain Architects Ensure enterprise and related architectures are managed and applied enterprise-wise. Ensure the alignment of IT initiatives to business strategy and architecture and compliance to regulatory standards. Establish architectural standards and guidelines. Review and recommend initiatives.
    Change Advisory Board Service/Product Owner, Change Manager, IT Directors or Managers Ensure changes are assessed, prioritized, and approved to support the change management purpose of optimizing the throughput of successful changes with a minimum of disruption to business function.

    Decisions and responsibilities by purpose

    Responsibilities
    STRATEGIC ALIGNMENT
    • Ensure initiatives align with organizational objectives
    • Approve strategies and policies that ensure the organization benefits from IT
    • Propose innovative uses of IT to enable the business to compete and perform better
    • Make decisions that account for human preferences and behavior
    VALUE DELIVERY
    • Validate the achievement of benefits from IT initiatives
    • Ensure all IT initiatives have a defined value expectation (excepting innovation activities)
    • Ensure stakeholder value and value drivers are understood
    • Prioritize IT work based on value
    • Define a prioritization approach with stakeholders
    RISK MANAGEMENT
    • Ensure creation, maintenance, and observation of policies and procedures, ensuring conformance where needed
    • Ensure ethical behavior in IT
    • Ensure IT meets the requirements of laws, regulations, and contracts
    • Develop or reinforce the risk appetite and threshold
    • Ensure risk management framework is in place
    RESOURCE MANAGEMENT
    • Identify the target investment mix
    • Decide on the allocation of IT resources
    • Define required IT capabilities
    PERFORMANCE MEASUREMENT
    • Confirm that IT supports business processes with the right capabilities and capacity
    • Ensure data is up to date and secure
    • Monitor the extent to which prioritization of IT resources matches organizational objectives
    • Measure extent to which IT supports the business
    • Measure adherence to regulations
    Committee Membership
    Role

    CIO, Product Owner, Service Owner, IT VPs, BRM, PMO Director, CISO/CRO

    Individual

    Sample Governance Model

    A sample governance model with four levels and roles dispersed throughout the levels with arrows indicating hierarchy. The levels are 'Enterprise: Defines organizational goals. Directs or regulates the performance and behavior of the enterprise, ensuring it has the structure and capabilities to achieve its goals', 'Strategic: Ensures IT initiatives, products, and services are aligned to organizational goals and strategy and provide expected value. Ensure adherence to key principles', 'Tactical: Ensures key activities and planning are in place to execute strategic initiatives', and 'Operational: Ensures effective execution of day-to-day functions and practices to meet their key objectives'. Roles in Enterprise are 'Board', 'Executive Leadership Committee', and 'Enterprise Risk Committee'. Roles in Strategic are 'IT Steering Committee', plus three half in Strategic, 'IT PMO', 'Architectural Review Board', and 'IT Risk Council'. One role is half in Strategic and half in Tactical, 'Change Advisory Board'.

    3.2.1 Governance and authority

    1-3 hours

    Input: List of key tasks

    Output: Initial Authority Map

    Materials: Whiteboard/flip charts, Sticky notes, Strategic Plan

    Participants: IT leadership, Portfolio Manager (PMO Director), PMO Admin Team, Project Managers

    Now that you’ve determined the activities on your roadmap, it’s important to determine who is going to be responsible for the following:

    • Intake Scoring
    • Project Approvals
    • Staffing and Resource Management
    • Portfolio Reporting
    • Communications and Organizational Change Management
    • Benefits Attainment
    • Formalized Project Closure
    1. For each task have participants discuss who is ultimately accountable for the decision and who has the ultimate authority to make that decision.
    2. Place the sticky notes on the swim lanes in the strategic plan to represent the area or person has authority over it.
    3. Add all initiatives to your PMO governance framework.

    Download the PMO Strategic Plan

    Governance and Authority

    Committee Name Committee Membership
    Executive Leadership Committee CEO, CFO, CTO, CDO, CISO/CRO, CIO, Enterprise Architect/Chief Architect, CPO
    Enterprise Risk Committee CISO/CRO, CPO, Enterprise Risk Manager, BU Leaders, CFO, CTO, CDO
    IT Steering Committee CIO, Product Owner, Service Owner, IT VPs, BRM, PMO Director, CISO/CRO
    IT Risk Council IT Risk Manager, CISO, IT Directors,
    PPM Portfolio Manager, Project Managers, BRMs
    Architectural Review Board Service/Product Owners, Enterprise Architects, Chief Architect, Domain Architects
    Change Advisory Board Service/Product Owner, Change Manager, IT Directors or Managers

    PMO Governance Framework

    PMO Authority
    • Resource Management
    • Customer Relationship
    • Vendor & Contractor Relationships
    • Intake and Scoring
    • Project Approvals
    • Organizational Change Management
    Standards and Policies
    • Portfolio Management Process
    • Project Governance
    Guidelines
    • Project Classification Guidelines
    Executive Oversight
    • Establish Steering Committees
    • Sponsorship
    • Spending Authorization
    • Execution Oversight
    • Spending Cessation
    • Benefits Attainment
    • Organizational Change Management

    Customize groupings as appropriate.

    Document key achievements governance initiatives.

    Completed projects aren’t necessarily successful projects

    The constraints that drive project management (time, scope, and budget) are insufficient for driving the overall success of project efforts.

    For instance, a project may come in on time, on budget, and in scope, but…

    • …if users and stakeholders fail to adopt…
    • …and the intended benefits are not achieved...

    …then that “successful project” represents a massive waste of the organization’s time and resources.

    Organizational change management (OCM) is a supplement to project management that is needed to ensure the intended value is realized. It is the practice through which the PMO or other body can improve user adoption rates and maximize project benefits. Without it, IT might finish the project but the business might fail to recognize the intended benefits.

    Start with next step and refer to Info-Tech research on OCM for a deeper dive. Impact analysis is the cornerstone of any OCM strategy. By shining a light on considerations that might have otherwise escaped project planners and decision makers, an impact analysis is an essential component to change management and project success.

    Change Impact Analysis

    1. It is important to establish a process for analyzing how the change of your PMO roadmap processes will impact different areas of the business and how to manage these impacts. Analyze change impacts across multiple dimensions to ensure nothing is overlooked.
    2. A thorough analysis of change impacts will help the PMO processes:
      • Bypass avoidable problems.
      • Remove non-fixed barriers to success.
      • Acknowledge and minimize the impacts of unavoidable barriers.
      • Identify and leverage potential benefits.
      • Measure the success of the change.

    3.2.2 Perform a change impact analysis to make your planning more complete

    Use Info-Tech’s Organizational Change Impact Analysis Tool to weigh all the factors involved in the change.

    Info-Tech’s Organizational Change Impact Analysis Tool helps to document the change impact across multiple dimensions, enabling you to review the analysis with others to ensure that the most important impacts are captured. The tool also helps to effectively monitor each impact throughout project execution.

    • Change impact considerations can include products, services, states, provinces, cultures, time zones, legal jurisdictions, languages, colors, brands, subsidiaries, competitors, departments, jobs, stores, locations, etc.
    • Each of these dimensions is an MECE (Mutually Exclusive, Collectively Exhaustive) list of considerations that could be impacted by the change. For example, a North American retail chain might consider “Time Zones” as a key dimension, which could break down as Newfoundland, Atlantic, Eastern, Central, Mountain, and Pacific.

    Sample of the Organizational Change Impact Analysis Tool.

    Download the Organizational Change Impact Analysis Tool

    3.2.3 Assess the current state of your project environment

    15 minutes

    The “2. Set Up” tab of the Impact Tool is where you enter project-specific data pertaining to the change initiative.

    The inputs on this tab are used to auto-populate fields and drop-down menus on subsequent tabs of the analysis.

    Document the stakeholders (by individual or group) associated with the project who will be subject to the impacts.

    You are allowed up to 15 entries. Try to make this list comprehensive. Missing any key stakeholders will threaten the value of this activity as a whole.

    If you find that you have more than 15 individual stakeholders, you can group individuals into stakeholder groups.

    Sample of the Impact Analysis Tool Set-Up Tab. There is a space for 'Project Name' and a list of 'Project Stakeholders'.
    Keep in mind…

    An impact analysis is not a stakeholder management exercise.

    Impact assessments cover:

    • How the change will affect the organization.
    • How individual impacts might influence the likelihood of adoption.

    Stakeholder management covers:

    • Resistance/objections handling.
    • Engagement strategies to promote adoption.

    We will cover the latter in the next step.

    3.2.4 Determine the relevant considerations for analyzing the change impacts

    15-30 minutes

    Use the survey on tab 3 of the Impact Analysis Tool to determine the dimensions of change that are relevant.

    The impact analysis is fueled by the 13-question survey on tab 3 of the tool.

    This survey addresses a comprehensive assortment of change dimensions, ranging from customer-facing considerations to employee concerns, to resourcing, logistical, and technological questions.

    Once you have determined the dimensions that are impacted by the change, you can go on to assess how individual stakeholders and stakeholder groups are affected by the change.

    Sample of the Change Impact Survey on tab 3 of the Impact Analysis Tool.
    Screenshot of tab “3. Impact Survey,” showing the 13-question survey that drives the impact analysis.

    Ideally, the survey should be performed by a group of project stakeholders together. Use the drop-down menus in column K to record your responses.

    Impacts will be felt differently by different stakeholders and stakeholder groups

    As you assess change impacts, keep in mind that no impact will be felt the same across the organization. Depth of impact can vary depending on the frequency (will the impact be felt daily, weekly, monthly?), the actions necessitated by it (e.g. will it change the way the job is done or is it simply a minor process tweak?), and the anticipated response of the stakeholder (support, resistance, indifference?).

    Use the Organizational Change Depth Scale below to help visualize various depths of impact. The deeper the impact, the tougher the job of managing change will be.

    Procedural
    Behavioral
    Interpersonal
    Vocational
    Cultural
    Procedural change involves changes to explicit procedures, rules, policies, processes, etc. Behavioral change is similar to procedural change, but goes deeper to involve the changing tacit or unconscious habits. Interpersonal change goes beyond behavioral change to involve changing relationships, teams, locations, reporting structures, and other social interactions. Vocational change requires acquiring new knowledge and skills and accepting the loss or decline in the value or relevance of previously acquired knowledge and skills. Cultural change goes beyond interpersonal and vocational change to involve changing personal values, social norms, and assumptions about the meaning of good vs. bad or right vs. wrong.
    Example: providing sales reps with mobile access to the CRM application to let them update records from the field. Example: requiring sales reps to use tablets equipped with a custom mobile application for placing orders from the field. Example: migrating sales reps to work 100% remotely. Example: migrating technical support staff to field service and sales support roles. Example: changing the operating model to a more service-based value proposition or focus.

    3.2.5 Determine the depth of each impact for each stakeholder group

    1-3 hours

    Tab “4. Impact Analysis” of the Analysis Tool contains the meat of the impact analysis activity.

    1. The “Impact Analysis” tab is made up of 13 change impact tables (see next slide for a screenshot of one of these tables).
      • You may not need to use all 13 tables. The number of tables you use coincides with the number of “yes” responses you gave in the previous tab.
      • If you do not need all 13 impact tables (i.e. if you do not answer “yes” to all thirteen questions in tab 2) the unused/unnecessary tables will not auto-populate.
    2. Use one table per change impact. Each of your “yes” responses from tab 3 will auto-populate at the top of each change impact table. You should go through each of your “yes” responses in turn.
    3. Analyze how each impact will affect each stakeholder or stakeholder group touched by the project.
      • Column B in each table will auto-populate with the stakeholder groups from the Set-Up tab.
    4. Use the drop-down menus in columns C, D, and E to rate the frequency of each impact, the actions necessitated by each impact, and the anticipated response of each stakeholder group.
      • Each of the options in these drop-down menus is tied to a ranking table that informs the ratings on the two subsequent tabs.
    5. If warranted, you can use the “Comments” cells in column F to note the specifics of each impact for each stakeholder/group.

    See the next slide for an accompanying screenshot of a change impact table from tab 4 of the Analysis Tool.

    Screenshot of “Impact Analysis” tab

    Screenshot of the Impact analysis tab of the Analysis Tool.

    The stakeholder groups entered on the Set Up tab will auto-populate in column B of each table.

    Your “yes” responses from the survey tab will auto-populate in the cells to the right of the “Change Impact” cells.

    Use the drop-down menus in this column to select how often the impact will be felt for each group (e.g. daily, weekly, periodically, one time, or never).

    “Actions” include “change to core job duties,” “change to how time is spent,” “confirm awareness of change,” etc.

    Use the drop-down menus to hypothesize what the stakeholder response might be. For the purpose of this impact analysis, a guess is fine. A more detailed communication plan can be created later.

    Review your overall impact rating to help assess the likelihood of change adoption

    Use the “Overall Impact Rating” on tab 5 to help right-size your OCM efforts.

    Based upon your assessment of each individual impact, the Analysis Tool will provide you with an “Overall Impact Rating” in tab 5.

    • This rating is an aggregate of each of the individual change impact tables used during the analysis and the rankings assigned to each stakeholder group across the frequency, required actions, and anticipated response columns.
    Projects in the red zone should have maximum change governance, applying a full suite of OCM tools and templates as well as revisiting the impact analysis exercise regularly to help monitor progress.

    Increased communication and training efforts, as well as cross-functional partnerships, will also be key for success.

    Projects in the yellow zone also require a high level of change governance.
    Screenshot of 'Overall Impact Rating' scale on tab 5 of the Analysis Tool.
    To free up resources for those OCM initiatives that require more discipline, projects in the green zone can ease up in their OCM efforts somewhat. With a high likelihood of adoption as is, stakeholder engagement and communication efforts can be minimized somewhat for these projects, so long as the PMO is in regular contact with key stakeholders.

    Use the other outputs on tab 5 to help structure your OCM efforts

    In addition to the overall impact rating, tab 5 has other outputs that will help you assess specific impacts and how the overall change will be received by stakeholders.

    Screenshot of the Impact Analysis Outputs on tab 5 of the Analysis Tool. There are tables ranking risk impacts and stakeholders, as well as an impact zone map.

    This table displays the highest risk impacts based on frequency and action inputs on tab 4.

    Here you’ll find the stakeholders, ranked again based on frequency and action, who will be most impacted by the proposed changes.

    These are the five stakeholders most likely to support changes, based on the Anticipated Response column on tab 4.

    The stakeholder groups entered on the Set Up tab will auto-populate in column B of each table.

    In addition to these outputs, this tab also lists top five change resistors and has an impact register and list of potential impacts to watch out for (i.e. your “maybe” responses from tab 3).

    Establish Baseline Metrics

    Baseline metrics will be improved through:

    • A strong PMO is one than can link performance to the overall goals of the organization.
    • Use these examples of KPIs to measure success.
    Metric KPI
    Portfolio Performance Return on Investment (ROI) for projects and programs
    Alignment of spend with objectives
    Resource Utilization Rate (hours allocated to projects actual vs. allocation)
    Customer/Stakeholder Satisfaction
    # of strategic projects approved vs. completed
    Project/Program Performance % of completed projects (planned vs. actual)
    % of projects completed on time (based on original due date)
    % of projects completed on budget
    % of projects delivering their expected business outcomes
    Actual delivery of benefits vs. planned benefits
    % of customer satisfaction
    Project manager satisfaction rating
    PMO % of approved IT initiatives that measure benefit achievement upon completion
    % of IT initiatives with direct alignment to organizational strategic direction

    Summary of Accomplishment

    Problem Solved

    Knowledge Gained
    • PMO Options and “Best Practices”
    • PMO Types
    • Key PMO Functions/Services

    The PMO staffing model that you use will depend on many different factors. It is in your hands to create and define what your staffing needs are for your organization.

    The success of your PMO is linked to the plan you create before executing on it.

    Processes Optimized
    • Establishing organizational need.
    • Getting situational awareness to build a solid foundation for the PMO.
    • Identifying organizational design and establishing PMO structure and staffing needs.
    • Creating an actionable roadmap.

    If you would like additional support, have our analysts guide you through other phases as part of an Info-Tech workshop.

    Contact your account representative for more information.

    workshops@infotech.com 1-888-670-8889

    Summary of Accomplishment

    Problem Solved

    Deliverables Completed
    • PMO Role Development Tool
    • Initial PMO Mandate
    • PMO Job Description Builder Workbook
    • PMO job descriptions
    • PMO Strategic Plan
    • Organizational Change Impact Analysis Tool

    If you would like additional support, have our analysts guide you through other phases as part of an Info-Tech workshop.

    Contact your account representative for more information.

    workshops@infotech.com 1-888-670-8889

    Additional Support

    If you would like additional support, have our analysts guide you through other phases as part of an Info-Tech workshop.

    Photo of Ugbad Farah.

    Contact your account representative for more information.

    workshops@infotech.com 1-888-670-8889

    To accelerate this project, engage your IT team in an Info-Tech workshop with an Info-Tech analyst team.

    Info-Tech analysts will join you and your team at your location or welcome you to Info-Tech’s historic Toronto office to participate in an innovative onsite workshop.

    The following are sample activities that will be conducted by Info-Tech analysts with your team:

    Sample of the Job Description Survey activity.
    Job Description Survey
    Use the survey to help determine potential role requirements across various project portfolio management, project management, business analysis, and organizational change management activities.
    Sample of the Job Descriptions builder activity.
    Create Your Job Descriptions
    Use the job descriptions as a guide when creating your own job descriptions based on the outputs from the tool.

    Related Info-Tech Research

    Stock photo of two people looking over their finances. Develop a Project Portfolio Management Strategy
    Time is money; spend it wisely.
    Stock photo of a hand with a pen resting on paper. Establish Realistic IT Resource Management Practices
    Holistically balance IT supply and demand to avoid overallocation.
    Stock photo of light bending through a tunnel. Tailor Project Management Processes to Fit Your Projects
    Spend less time managing processes and more time delivering results.

    Related Info-Tech Research

    Stock photo of a group working on a project. Optimize IT Project Intake, Approval, and Prioritization
    Decide which IT projects to approve and when to start them.
    Stock photo of a round table silhouetted in front of a window. Master Organizational Change Management Practices
    PMOs, if you don’t know who is responsible for org change, it’s you.
    Stock photo of the nose of a fighter jet. Set a Strategic Course of Action for the PMO in 100 Days
    Use your first 100 days as PMO leader to define a mandate for long-term success.

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    “COBIT 2019 Framework Governance and Management Objectives.” ISACA, 2019. PDF.

    Crawford, J. K. “Staffing your strategic project office: seven keys to success.” Paper presented at Project Management Institute Annual Seminars & Symposium, San Antonio, TX. Project Management Institute, 2002. Web.

    Davis, Stanley M., and Paul R. Lawrence. “Problems of Matrix Organizations.” Harvard Business Review, May 1978. Web.

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    Gain Control of Cloud Integration Strategies Before they Float Away

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    • Parent Category Name: Enterprise Integration
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    • IT is typically backlogged with tasks while the business waits to implement key solutions to remain competitive. In this competitive space, Cloud solutions offer attractive benefits to business stakeholders especially around agility and cost.
    • Moving to the Cloud involves more than outsourcing a component of the technology stack. Roles, processes, and authentication technologies need to be redefined to fit a distributed stack where parts of the IT solution space reside on-premise while the rest are in the Cloud.
    • Cloud integration means accepting loss of control in product development. A Cloud vendor will address the needs of most constituents and any high degree of customization which counteracts their business model. This makes integration a complex initiative involving two separate parties trying to align.

    Our Advice

    Critical Insight

    • Cloud integration is a fundamental commitment to change within the organization as it deeply impacts roles, processes, and technologies.
    • Be prepared to lose some degree of control of SLA management. IT will have to manage multiple Cloud SLAs and deliver a lowest common approach to the business. This may mean lowering the SLA standards previously set with on-premise solutions.
    • Cloud integration isn’t just about the technology. It is a dedication to establish solid relationships with the Cloud vendor. Understanding where the cloud solution is moving and what issues are being addressed are critical to creating an organizational road map for the future.

    Impact and Result

    • Develop a Cloud integration strategy by proactively understanding the impact of Cloud integration efforts to the organization.
    • Realize that Cloud integration will be an ongoing process of collaboration with the business, and that the initial implementation does not constitute an end.
    • Implement an integrated support structure that includes on-premise and cloud stacks.

    Gain Control of Cloud Integration Strategies Before they Float Away Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Understand the impacts of Cloud computing on Data, Application, Access, and Service Level Agreement integration

    Assess your current level of Cloud adoption and integration, focusing on solutions that are emerging in the market and the applicability to your IT environment.

    • Storyboard: Gain Control of Cloud Integration Strategies Before they Float Away
    • Cloud Integration Checklist
    • None
    [infographic]

    Succeed With Digital Strategy Execution

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    • Parent Category Name: Customer Relationship Management
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    • Rising customer expectations and competitive pressures have accelerated the pace at which organizations are turning to digital transformation to drive revenue or cut costs.
    • Many digital strategies are not put into action, and instead sit on the shelf. A digital strategy that is not translated into specific projects and initiatives will provide no value to the organization.
    • Executing a digital strategy is easier said than done: IT often lacks the necessary framework to create a roadmap, or fails to understand how new applications can enable the vision outlined in the strategy.

    Our Advice

    Critical Insight

    • A digital strategy needs a clear roadmap to succeed. Too many digital strategies are lofty statements of objective with no clear avenue for actual execution: create a digital strategy application roadmap to avoid this pitfall.
    • Understand the art of execution. Application capabilities are rapidly evolving: IT must stand ready to educate the business on how new applications can be used to pursue the digital strategy.

    Impact and Result

    • IT must work with the business to parse specific technology drivers from the digital strategy, distill strategic requirements, and create a prescriptive roadmap of initiatives that will close the gaps between the current state and the target state outlined in the digital strategy. Doing so well is a path to the CIO’s office.
    • To better serve the organization, IT leaders must stay abreast of key application capabilities and trends. Exciting new developments such as artificial intelligence, IoT, and machine learning have opened up new avenues for process digitization, but IT leaders need to make a concerted effort to understand what modern applications bring to the table for technology enablement of the digital strategy.
    • Taking an agile approach to application roadmap development will help to provide a clear path forward for tackling digital strategy execution, while also allowing for flexibility to update and iterate as the internal and external environment changes.

    Succeed With Digital Strategy Execution Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should have a structured approach to translating your digital strategy to specific application initiatives, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Parse digital strategy drivers

    Parse specific technology drivers out of the formal enterprise digital strategy.

    • Succeed With Digital Strategy Execution – Phase 1: Parse Your Digital Strategy for Critical Technology Drivers

    2. Map drivers to enabling technologies

    Review and understand potential enabling applications.

    • Succeed With Digital Strategy Execution – Phase 2: Map Your Drivers to Enabling Applications

    3. Create the application roadmap to support the digital strategy

    Use the drivers and an understanding of enabling applications to put together an execution roadmap that will support the digital strategy.

    • Succeed With Digital Strategy Execution – Phase 3: Create an Application Roadmap That Supports the Digital Strategy
    • Digital Strategy Roadmap Tool
    • Application Roadmap Presentation Template
    • Digital Strategy Communication and Execution Plan Template
    [infographic]

    Workshop: Succeed With Digital Strategy Execution

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Validate the Digital Strategy

    The Purpose

    Review and validate the formal enterprise digital strategy.

    Key Benefits Achieved

    Confirmation of the goals, objectives, and direction of the organization’s digital strategy.

    Activities

    1.1 Review the initial digital strategy.

    1.2 Determine gaps.

    1.3 Refine digital strategy scope and vision.

    1.4 Finalize digital strategy and validate with stakeholders.

    Outputs

    Validated digital strategy

    2 Parse Critical Technology Drivers

    The Purpose

    Enumerate relevant technology drivers from the digital strategy.

    Key Benefits Achieved

    List of technology drivers to pursue based on goals articulated in the digital strategy.

    Activities

    2.1 Identify affected process domains.

    2.2 Brainstorm impacts of digital strategy on technology enablement.

    2.3 Distill critical technology drivers.

    2.4 Identify KPIs for each driver.

    Outputs

    Affected process domains (based on APQC)

    Critical technology drivers for the digital strategy

    3 Map Drivers to Enabling Applications

    The Purpose

    Relate your digital strategy drivers to specific, actionable application areas.

    Key Benefits Achieved

    Understand the interplay between the digital strategy and impacted application domains.

    Activities

    3.1 Build and review current application inventory for digital.

    3.2 Execute fit-gap analysis between drivers and current state inventory.

    3.3 Pair technology drivers to specific enabling application categories.

    Outputs

    Current-state application inventory

    Fit-gap analysis

    4 Understand Applications

    The Purpose

    Understand how different applications support the digital strategy.

    Understand the art of the possible.

    Key Benefits Achieved

    Knowledge of how applications are evolving from a features and capabilities perspective, and how this pertains to digital strategy enablement.

    Activities

    4.1 Application spotlight: customer experience.

    4.2 Application spotlight: content and collaboration.

    4.3 Application spotlight: business intelligence.

    4.4 Application spotlight: enterprise resource planning.

    Outputs

    Application spotlights

    5 Build the Digital Application Roadmap

    The Purpose

    Create a concrete, actionable roadmap of application and technology initiatives to move the digital strategy forward.

    Key Benefits Achieved

    Clear, concise articulation of application roadmap for supporting digital that can be communicated to the business.

    Activities

    5.1 Build list of enabling projects and applications.

    5.2 Create prioritization criteria.

    5.3 Build the digital strategy application roadmap.

    5.4 Socialize the roadmap.

    5.5 Delineate responsibility for roadmap execution.

    Outputs

    Application roadmap for the digital strategy

    RACI chart for digital strategy roadmap execution

    The State of Black Professionals in Tech

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    • Parent Category Name: Engage
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    • The experience of Black professionals in IT differs from their colleagues.
    • Job satisfaction is also lower for Black IT professionals.
    • For organizations to gain from the benefits of diversity, equity, and inclusion, they need to ensure they understand the landscape for many Black professionals.

    Our Advice

    Critical Insight

    • As an IT leader, you can make a positive difference in the working lives of your team; this is not just the domain of HR.
    • Employee goals can vary depending on the barriers that they encounter. IT leaders must ensure they have an understanding of unique employee needs to better support them, increasing their ability to recruit and retain.
    • Improve the experience of Black IT professionals by ensuring your organization has diversity in leadership and supports mentorship and sponsorship.

    Impact and Result

    • Use the data from Info-Tech’s analysis to inform your DEI strategy.
    • Learn about actions that IT leaders can take to improve the satisfaction and career advancement of their Black employees.

    The State of Black Professionals in Tech Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. The State of Black Professionals in Tech Report – A report providing you with advice on barriers and solutions for leaders of Black employees.

    IT leaders often realize that there are barriers impacting their employees but don’t know how to address them. This report provides insights on the barriers and actions that can help improve the lives of Black professionals in technology.

    • The State of Black Professionals in Tech Report

    Infographic

    Further reading

    The State of Black Professionals in Tech

    Keep inclusion at the forefront to gain the benefits from diversity.

    Analysts' Perspective

    The experience of Black professionals in technology is unique.

    Diversity in tech is not a new topic, and it's not a secret that technology organizations struggle to attract and retain Black employees. Ever since the early '90s, large tech organizations have been dealing with public critique of their lack of diversity. This topic is close to our hearts, but unfortunately while improvements have been made, progress is quite slow.

    In recent years, current events have once again brought diversity to the forefront for many organizations. In addition, the pandemic along with talent trends such as "the great resignation" and "quiet quitting" and preparations for a recession have not only impacted diversity at large but also Black professionals in technology. Our previous research has focused on the wider topic of Recruiting and Retaining People of Color in Tech, but we've found that the experiences of persons of color are not all the same.

    This study focuses on the unique experience of Black professionals in technology. Over 600 people were surveyed using an online tool; interviews provided additional insights. We're excited to share our findings with you.

    This is a picture of Allison Straker This is an image of Ugbad Farah

    Allison Straker
    Research Director
    Info-Tech Research Group

    Ugbad Farah
    Research Director
    Info-Tech Research Group

    Demographics

    In October 2021, we launched a survey to understand what the Black experience is like for people in technology. We wanted and received a variety of responses which would help us to understand how Black technology professionals experienced their working world. We received responses from 633 professionals, providing us with the data for this report.

    For more information on our survey demographics please see the appendix at this end of this report.

    A pie chart showing 26% black and 74% All Other

    26% of our respondents either identified as Black or felt the world sees them as Black.

    Professionals from various countries responded to the survey:

    • Most respondents were born in the US (52%), Canada (14%), India (14%), or Nigeria (4%).
    • Most respondents live in the US (56%), Canada (25%), Nigeria (2%), or the United Kingdom (2%).

    Companies with more diversity achieve more revenue from innovation

    Organizations do better and are more innovative when they have more diversity, a key ingredient in an organization's secret sauce.
    Organizations also benefit from engaged employees, yet we've seen that organizations struggle with both. Just having a certain number of diverse individuals is not enough. When it comes to reaping the benefits of diversity, organizations can flourish when employees feel safe bringing their whole selves to work.

    45% Innovation Revenue by Companies With Above-Average Diversity Scores
    26%

    Innovation Revenue by Companies With Below-Average Diversity Scores

    (Chart source: McKinsey, 2020)


    Companies with higher employee engagement experience 19.2% higher earnings.

    However, those with lower employee engagement experience 32.7% lower earnings.
    (DecisionWise, 2020)

    If your workforce doesn't reflect the community it serves, your business may be missing out on the chance to find great employees and break into new and growing markets, both locally and globally.
    Diversity makes good business sense.
    (Business Development Canada, 2023)

    A study about Black professionals

    Why is this about Black professionals and not other diverse groups?

    While there are a variety of diversity dimensions, it's important to understand what makes up a "multicultural workforce." There is more to diversity than gender, race, and ethnicity. Organizations need to understand that there is diversity within these groups and Black professionals have their own unique experience when it comes to entering and navigating tech that needs to be addressed.

    This image contains two bar graphs from the Brookfield Institute for Innovation and Entrepreneurship. They show the answers to two questions, sorted by the following categories: Black; Non-White; Asian; White. The questions are as follows: I feel comfortable to voice my opinion, even when it differs from the group opinion; I am part of the decision-making process at work.

    (Brookfield Institute for Innovation and Entrepreneurship, 2019)

    The solutions that apply to Black professionals are not only beneficial for Black employees but for all. While all demographics are unique, the solutions in this report can support many.

    Unsatisfied and underrepresented

    Less Black professionals responded as "satisfied" in their IT careers. The question is: How do we mend the Gap?

    Percentage of IT Professionals Who Reported Being Very Satisfied in Their Current Role

    • All Other Professionals: 34%
    • Black Professionals: 23%

    Black workers are underrepresented in most professional roles, especially computer and math Occupations

    A bar graph showing representation of black workers in the total workforce compared to computer and mathematical science occupations.

    The gap in satisfaction

    What's Important?

    Our research suggests that the differences in satisfaction among ethnic groups are related to differences in value systems. We asked respondents to rank what's important, and we explored why.

    Non-Black professionals rated autonomy and their manager working relationships as most important.

    For Black professionals, while those were important, #1 was promotion and growth opportunities, ranked #7 by all other professionals. This is a significant discrepancy.

    Recognition of my work/accomplishments also was viewed significantly differently, with Black professionals ranking it low on the list at #7 and all other professionals considering it very important at #3.

    All Other Professionals

    Black Professionals

    Two columns, containing metrics of satisfaction rated by Black Professionals, and All Other Professionals.

    Maslow's Hierarchy of Needs applies to job satisfaction

    In Maslow's hierarchy, it is necessary for people to achieve items lower on the hierarchy before they can successfully pursue the higher tiers.

    An image of Maslow's Hierarchy of Needs modified to apply to Job Satisfaction

    Too many Black professionals in tech are busy trying to achieve some of the lower parts of the hierarchy; it is stopping them from achieving elements higher up that can lead to job satisfaction.

    This can stop them from gaining esteem, importance, and ultimately, self-actualization. The barriers that impact safety and social belonging happen on a day-to-day basis, and so the day-to-day lives of Black professionals in tech can look very different from their counterparts.

    There are barriers that hinder and solutions that support employees

    An image showing barriers to success An image showing Actions for Success.
    There are various barriers that increase the likelihood for Black professionals to focus on the lower end of the needs hierarchy:

    These are among some of the solutions that, when layered, can support Black professionals in tech in moving up the needs hierarchy.

    Focusing on these actions can support Black professionals in achieving much needed job satisfaction.

    What does this mean?

    The minority experience is not a monolith

    The barriers that Black professionals encounter aren't limited to the same barriers as their colleagues, and too often this means that they aren't in a position to grow their careers in a way that leads to job satisfaction.

    There is a 11% gap between the satisfaction of Black professionals and their peers.

    Early Steps:
    Take time to understand the Black experience.

    As leaders, it's important to be aware that employee goals vary depending on the barriers they're battling with.

    Intermediate:
    If Black employees don't have strong relationships, networks, and mentorships it becomes increasingly difficult to navigate the path to upward mobility.

    As a leader, you can look for opportunities to bridge the gap on these types of conversations.

    Advanced:
    Black professionals in tech are not advancing like their counterparts.

    Creating clear career paths will not only benefit Black employees but also support your entire organization.

    Key metrics:

    • Engagement
    • Committed Executive Leadership
    • Development Opportunities
    • Organizational Programs

    Black respondents are significantly more likely to report barriers to their career advancement

    Common barriers

    Black professionals, like their colleagues, encounter barriers as they try to advance their careers. The barriers both groups encounter include microaggressions, racism, ageism, accessibility issues, sexual orientation, bias due to religion, lack of a career-supported network, gender bias, family status bias, and discrimination due to language/accents.

    What tops the list

    Microaggressions and racism are at the top of these barriers, but Black professionals also deal with other barriers that their colleagues may experience, such as gender-based bias, accessibility issues, religion, and more.

    One of these barriers alone can be difficult to deal with but when they are compounded it can be very difficult to navigate through the working environment in tech.

    A graph charting the impact of the common barriers

    What are microaggressions?

    Microaggression

    A statement, action, or incident regarded as an instance of indirect, subtle, or unintentional discrimination against members of a marginalized group such as a racial or ethnic minority.

    (Oxford Languages, 2023)

    Why are they significant?

    These things may seem innocent enough but the messaging that is received and the lasting impression is often far from it.

    Our research shows that racism and discrimination contribute to poor mental health among Black professionals.

    Examples

    • You're so articulate!
    • How do you always have different hair, can I touch it?
    • Where are you really from?
    • I don't see color.
    • I believe the most qualified person should get the job; everyone can succeed in this society if they work hard enough.

    "The experience of having to question whether something happened to you because of your race or constantly being on edge because your environment is hostile can often leave people feeling invisible, silenced, angry, and resentful."
    Dr. Joy Bradford,
    clinical Psychologist, qtd. In Pfizer

    It takes some time to get in the door

    For too many Black respondents, It took Longer than their peers to Find Technology Jobs.

    Both groups had some success finding jobs in "no time" – however, there was a difference. Thirty-four percent of "all others" found their jobs quickly, while the numbers were less for Black professionals, at 26%. There was also a difference at the opposite end of the spectrum. For 29% of Black professionals, it took seven months or longer to find their IT job, while that number is only 19% for their peers.

    .a graph showing time taken for respondents sorted by black; and all other.

    This points to the need for improvements in recruitment and career advancement.

    29% of Black respondents said that it took them 7 months or longer to find their technology job.

    Compared to 19% of all other professionals that selected the same response.

    And once they're in, it's difficult to advance

    Black Professionals are not Advancing as Quickly as their Colleagues. Especially when you look at their Experience.

    Our research shows that compared to all other ethnicities; Black participants were 55% more likely to report that they had no career advancement/promotion in their career. There is a bigger percentage of Black professionals who have never received a promotion; there's also a large number of Black professionals who have been working a significant amount time in the same role without a promotion.

    .Career Advancement

    A graph showing career advancement for the categories: Black and All Other.

    Black participants were 55% more likely to report that they had had no career advancement/promotion in their career.

    No advancement

    A graph showing the number of respondents who reported no career advancement over time, for the categories: Black; and All Other.

    There's a high cost to lack of engagement

    When employees feel disillusioned with things like career advancement and microaggressions, they often become disengaged. When you continuously have to steel yourself against microaggressions, racism, and other barriers, it prevents you from bringing your whole self to the office. The barriers can lead to what's been coined as "emotional tax." An emotional tax is the experience of feeling different from colleagues because of your inherent diversity and the associated negative effects on health, wellbeing, and the ability to thrive at work.

    Earnings of companies with higher employee engagement

    19.2%

    Earnings of companies with lower employee engagement

    -32.7%

    (DecisionWise, 2020)

    "I've conditioned myself for the corporate world, I don't bring my authentic self to work."
    Anonymous Interview Subject

    Lack of engagement also costs the organization in terms of turnover, something many organizations today are struggling with how to address. Organizations want to increase the ability of the workforce to remain in the organization. For Black employees, this gets harder when they're not engaged and they're the only one. When the emotional tax gets to be too much, this can lead to turnover. Turnover not only costs companies billions in profits, it also negatively impacts leadership diversity. It's difficult to imagine career growth when you don't see anyone that looks like you at the top. It is a challenge to see your future when there aren't others that you can relate to at top levels in the organization, leading to one of our interview subjects to muse, "How long can I last?"

    "Being Black in tech can be hard on your mental health. Your mind is constantly wondering, 'how long can I last?' "
    Anonymous Interview Subject

    Fewer Black professionals feel like they can be their authentic selves at work

    Authentic vs. Successes

    For many Black professionals, "code-switching," or altering the way one speaks and acts depending on context, becomes the norm to make others more comfortable. Many feel that being authentic and succeeding in the workplace are mutually exclusive.

    Programs and Resources

    We asked respondents "What's in place to build an inclusive culture at your company?" Most respondents (51% and 45%) reported that there were employee resource groups at their organizations.

    Do you feel you can be your authentic self at work?

    A bar graph showing 86% for All Other Professions, and 75% for Black Professionals

    A bar graph showing responses to the question What’s in place to build an inclusive culture at your company.

    What can be done?

    An image showing actions for success.

    There are various actions that organizations can take to help address barriers.

    It's important to ensure these are not put in as band-aid solutions but that they are carefully thought out and layered.

    Our findings demonstrate that remote work, career development, and DEI programs along with mentorship and diverse leadership are strong enablers of professional satisfaction. An unfortunate consequence, if professionals are not nurtured, is that we risk losing much needed talent to self-employment or to other organizations.

    There are several solutions

    Respondents were asked to distribute points across potential solutions that could lead to job satisfaction. The ratings showed that there were common solutions that could be leveraged across all groups.

    Respondents were asked what solutions were valuable for their career development.

    All groups were mostly aligned on the order of the solutions that would lead to career satisfaction; however, Black professionals rated the importance of employee resource groups as higher than their colleagues did.

    An image showing how respondents rate a number of categories, sorted into Ratings by Black Professionals, and Ratings by Other Professionals

    Mentorship and sponsorship are seen as key for all employees, as is of course training.

    However, employee resource groups (ERGs) were rated significantly higher for Black professionals and discussions around diversity were higher for their colleagues. This may be because other groups feel a need to learn more about diversity, whereas Black professionals live this experience on a day-to day basis, so it's not as critical for them.

    Double the number of satisfied Black professionals through mentorship and sponsorship

    a bar graph showing the number of very satisfied people with and without mentors/sponsors.

    Mentorship and sponsorship help to close the job satisfaction gap for Black IT professionals. The percentage of satisfied Black employees almost doubles when they have a mentor or sponsorship, moving the satisfaction rate to closer to all other colleagues.

    As leaders, you likely benefit from a few different advisors, and your staff should be able to benefit in the same way.

    They can have their own personal board of advisors, both inside and outside of your organization, helping them to navigate the working world in IT.

    To support your staff, provide guidance and coaching to internal mentors so that they can best support employees, and ensure that your organizational culture supports relationship building and trust.

    While all are critical, coaching, mentoring, and sponsorship are not the same

    Coaching

    Performance-driven guidance geared to support the employee with on-the-job performance. This could be a short-term relationship.

    Mentorship

    A relationship where the mentor provides guidance, information, and expertise to support the long-term career development of the mentee.

    Sponsorship

    The act of advocating on the behalf of another for a position, promotion, development opportunity, etc. over a longer period.

    For more information on setting up a mentorship program, see Optimize the Mentoring Program to Build a High Performing Learning Organization.

    On why mentorship and sponsorship are important:

    "With some degree of mentorship or sponsorship, it means that your ability to thrive or to have a positive experience in organizations increases substantially.

    Mentorship and sponsorship are very often the lynchpin of someone being successful and sticking with an organization.

    Sponsorship is an endorsement to other high-level stakeholders who very often are the gatekeepers of opportunity. Sponsors help to shepherd you through the gate."

    An Image of Carlos Thomas

    Carlos Thomas
    Executive Councilor, Info-Tech Research Group

    What is an employee resource group?

    IT Professionals rated ERGs as the third top driver of success at work

    Employee resource groups enable employees to connect in their workplace based on shared characteristics or life experiences.

    ERGs generally focus on providing support, enhancing career development, and contributing to personal development in the work environment. Some ERGs provide advice to the organization on how they can support their diverse employees.

    As leaders, you should support and encourage the formation of ERGs in your organization.

    What each ERG does will vary according to the needs of employees in your organization. Your role is to enable the ERGs as they are created and maintained.

    On setting up and leveraging employee resource groups:

    "Employee resource groups, when leveraged in an authentically intentional way, can be the some of the most impactful stakeholders in the development and implementation of the organizational diversity, equity, and inclusion strategy.

    ERGs are essential to the development of policies, programs, and initiatives that address the needs of equity-seeking groups and are key to driving organizational culture and employee wellbeing, in addition to hiring and recruitment.

    ERGs must be set up for success by having adequate resources to do the work, which includes adequate budgets, executive sponsorship, training, support, and capacity to do the work. According to a Great Place To Work survey (2021), 50% of ERGs identified the need for adequate resources as a challenge for carrying out the work.:"

    An image of Cinnamon Clark

    CINNAMON CLARK
    PRACTICE LEAD, DIVERSITY, EQUITY AND INCLUSION services, MCLEAN & CO

    There is a gap when it comes to diversity in leadership

    Representation at leadership levels is especially stagnant.

    Black Americans comprise 13.6% of the US population
    (2022 data from the US Census Bureau)

    And yet only 5.9% of the country's CEOs are Black, with only 6 (1%) at the top of Fortune 500 companies.
    (2021 data from the Bureau of Labor Statistics and Fortune.com)

    I've never worked for a company that has Black executives. It's difficult to envision long-term growth with an organization when you don't see yourself represented in leadership.
    – Anonymous Interview Subject

    Having diversity in your leadership team doubles satisfaction

    An image of a bar graph showing satisfaction for those who do, and do not see diversity in their company's leadership.

    Our research shows that Black professionals are more satisfied in their role when they see leaders that look like them.

    Satisfaction of other professionals is not as impacted by diversity in leadership as for Black professionals. Satisfaction doubles in organizations that have a diverse leadership team.

    To reap the benefits from diversity, we need to ensure diversity is not just in entry or mid-level positions and provide employees an opportunity to see diversity in their company's leadership.

    On the need for diversity in leadership:

    "As a Black professional leader, it's not lost on me that I have a responsibility. I have to demonstrate authenticity, professionalism, and exemplary behavior that others can mimic. And I must also showcase that there are possibilities for those coming up in their career. I feel very grateful that I can bestow onto others my knowledge, my experience, my journey, and the tips that I've used to help bring me to be where I am.
    (Having Black leaders in an organization) demonstrates that there is talent across the board, that there are all types of women and people with proficiencies. What it brings to the table is a difference in thoughts and experience.
    A person like myself, sitting at the table, can bring a unique perspective on employee behavior and employee impact. CCL is an organization focused on equity, diversity, and inclusion; for sure having me at the table and others that look like me at the table demonstrates to the public an organization that's practicing what it preaches."

    An image of C. Fara Francis

    C. Fara Francis
    CIO, Center for creative leadership

    Work from home

    While all groups have embraced the work-from-home movement, many Black professionals find it reduces the impact of racial incidents in the workplace.

    Percentage of employees who experienced positive changes in motivation after working remotely.

    Black: 43%; All Other: 43%

    I have to guard and protect myself from experiencing and witnessing racism every day. I am currently working remotely, and I can say for certain my mood and demeanor have improved. Not having to decide if I should address a racist comment or action has made my day easier.
    Source: Slate, 2022

    Remote work significantly led to feelings of better chances for career advancement

    Survey respondents were asked about the positive and negative changes they saw in their interactions and experiences with remote work. Black employees and their colleagues replied similarly, with mostly positive experiences.

    While both groups enjoyed better chances for career advancement, the difference was significantly higher for Black professionals.

    An image of a series of bar graphs showing the effects of remote work on a number of factors.

    Reasons for Self-Employment:

    More Black professionals have chosen self-employment than their colleagues.

    All Other: 26%; Black: 30%.

    A bar graph showing rankings for reasons for self employment, sorted by Black and All Other.

    The biggest reasons for both groups in choosing self-employment were for better pay, career growth, and work/life balance.

    While the desire for better pay was the highest reason for both groups, for engaged employees salary is a lower priority than other concerns (Adecco Group's Global Workforce of the Future report). Consider salary in conjunction with career growth, work/life balance, and the variety in the work that your employees have.

    A bar graph showing rankings for reasons for self employment, sorted by Black and All Other.

    If we don't consider our Black employees, not only do we risk them leaving the organization, but they may decide to just work for themselves.

    Most professionals believe their organizations are committed to diversity, equity, and inclusion

    38% of all respondents believe their organizations are very committed to DEI
    49% believe they are somewhat committed
    9% feel they are not committed
    4% are unsure

    Make sure supports are in place to help your employees grow in their careers:

    Leadership
    IT Leadership Career Planning Research Center

    Diversity and Inclusion Tactics
    IT Diversity & Inclusion Tactics

    Employee Development Planning
    Implement an IT Employee Development Plan

    Belief in your organization's diversity, equity, and inclusion efforts isn't consistent across groups: Make sure actions are seen as genuine

    While organization's efforts are acknowledged, Black professionals aren't as optimistic about the commitment as their peers. Make sure that your programs are reaching the various groups you want to impact, to increase the likelihood of satisfaction in their roles.

    SATISFACTION INCREASES IN BOTH BLACK AND NON-BLACK PROFESSIONALS

    When they believe in their company's commitment to diversity, equity. and inclusion.

    Of those who believe in their organization's commitment, 61% of Black professionals and 67% of non-Black professionals are very satisfied in their roles.

    BELIEVE THEIR ORGANIZATION IS NOT COMMITTED TO DEI

    BELIEVE THEIR ORGANIZATION IS VERY COMMITTED TO DEI

    NON-BLACK PROFESSIONALS

    8%

    41%

    BLACK PROFESSIONALS

    13%

    30%

    Recommendations

    It's important to understand the current landscape:

    • The barriers that Black employees often face.
    • The potential solutions that can help close the gap in employee satisfaction.

    We recognize that resolving this is not easy. Although senior executives are recognizing that a diverse set of experiences, perspectives, and backgrounds is crucial to fostering innovation and competing on the global stage, organizations often don't take the extra step to actively look for racialized talent, and many people still believe that race doesn't play an important part in an individual's ability to access opportunities.

    Look at a variety of solutions that you can implement within your organization; layering solutions is the key to driving business diversity. Always keep in mind that diversity is not a monolith, that the experiences of each demographic varies.

    Info-Tech resources

    Appendix

    About the research

    Diversity in tech survey

    As part of the research process for the State of Black Tech Report, Info-Tech Research Group conducted an open online survey among its membership and wider community of professionals. The survey was fielded from October 2021 to April 2022, collecting 633 responses.

    An image of Page 1 of the Appendix.

    Current Position

    An image of Page 2 of the Appendix.

    Education and Experience

    Education was fairly consistent across both groups, with a few exceptions: more Black professionals had secondary school (9% vs. 4%) and more Black professionals had Doctorate degrees (4% vs. 2%).

    We had more non-Black respondents with 20+ years of experience (31% vs. 19%) and more Black respondents with less than 1 year of experience (8% vs. 5%) – the rest of the years of experience were consistent across the two groups.

    An image of Page 3 of the Appendix.

    It is important to recognize that people are often seen by "the world" as belonging to a different race or set of races than what they personally identify as. Both aspects impact a professional's experience in the workplace.

    An image of Page 4 of the Appendix.

    Bibliography

    Barton, LeRon. “I’m Black. Remote Work Has Been Great for My Mental Health.” Slate, 15 July 2022.

    “Black or African American alone, percent.” U.S. Census Bureau QuickFacts: United States. Accessed 14 February 2023.

    Boyle, Matthew. “More Workers Ready to Quit Over ‘Window Dressing’ Racism Efforts.” Bloomberg.com, 9 June 2022.

    Boyle, Matthew. “Remote Work Has Vastly Improved the Black Worker Experience.” Bloomberg.com, 5 October 2021.

    Cooper, Frank, and Ranjay Gulati. “What Do Black Executives Really Want?” Harvard Business Review, 18 November 2021.

    “Emotional Tax.” Catalyst. Accessed 1 April 2022.

    “Employed Persons by Detailed Occupation, Sex, Race, and Hispanic or Latino Ethnicity” U.S. Bureau of Labor Statistics. Accessed February 14, 2023.

    “Equality in Tech Report - Welcome.” Dice, 9 March 2022. Accessed 23 March 2022.

    Erb, Marcus. "Leaders Are Missing the Promise and Problems of Employee Resource Groups." Great Place To Work, 30 June 2021.

    Gawlak, Emily, et al. “Key Findings - Being Black In Corporate America.” Coqual, Center for Talent Innovation (CTI), 2019.

    “Global Workforce of the Future Research.” Adecco, 2022. Accessed 4 February 2023.

    Gruman, Galen. “The State of Ethnic Minorities in U.S. Tech: 2020.” Computerworld, 21 September 2020. Accessed 31 May 2022.

    Hancock, Bryan, et al. “Black Workers in the US Private Sector.” McKinsey, 21 February 2021. Accessed 1 April 2022.

    “Hierarchy Of Needs Applied To Employee Engagement.” Proactive Insights, 12 February 2020.

    Hobbs, Cecyl. “Shaping the Future of Leadership for Black Tech Talent.” Russell Reynolds Associates, 27 January 2022. Accessed 3 August 2022.

    Hubbard, Lucas. “Race, Not Job, Predicts Economic Outcomes for Black Households.” Duke Today, 16 September 2021. Accessed 30 May 2022.

    Knight, Marcus. “How the Tech Industry Can Be More Inclusive to the Black Community.” Crunchbase, 23 February 2022.

    “Maslow’s Hierarchy of Needs in Employee Engagement (Pre and Post Covid 19).” Vantage Circle HR Blog, 30 May 2022.

    McDonald, Autumn. “The Racism of the ‘Hard-to-Find’ Qualified Black Candidate Trope (SSIR).” Stanford Social Innovation Review, 1 June 2021. Accessed 13 December 2021.

    McGlauflin, Paige. “The Fortune 500 Features 6 Black CEOs—and the First Black Founder Ever.” Fortune, 23 May 2022. Accessed 14 February 2023.

    “Microaggression." Oxford English Dictionary, Oxford Languages, 2023.

    Reed, Jordan. "Understanding Racial Microaggression and Its Effect on Mental Health." Pfizer, 26 August 2020.

    Shemla, Meir “Why Workplace Diversity Is So Important, And Why It’s So Hard To Achieve.” Forbes, 22 August 2018. Accessed 4 February 2023.

    “The State of Black Women in Corporate America.” Lean In and McKinsey & Company, 2020. Accessed 14 January 2022.

    Van Bommel, Tara. “The Power of Empathy in Times of Crisis and Beyond (Report).” Catalyst, 2021. Accessed 1 April 2022.

    Vu, Viet, Creig Lamb, and Asher Zafar. “Who Are Canada’s Tech Workers?” Brookfield Institute for Innovation and Entrepreneurship, January 2019. Accessed on Canadian Electronic Library, 2021. Web.

    Warner, Justin. “The ROI of Employee Engagement: Show Me the Money!” DecisionWise, 1 January 2020. Web.

    White, Sarah K. “5 Revealing Statistics about Career Challenges Black IT Pros Face.” CIO (blog), 9 February 2023. Accessed 5 July 2022.

    Williams, Joan C. “Stop Asking Women of Color to Do Unpaid Diversity Work.” Bloomberg.com, 14 April 2022.

    Williams, Joan C., Rachel Korn, and Asma Ghani. “A New Report Outlines Some of the Barriers Facing Asian Women in Tech.” Fast Company, 13 April 2022.

    Wilson, Valerie, Ethan Miller, and Melat Kassa. “Racial representation in professional occupations.” Economic Policy Institute, 8 June 2021.

    “Workplace Diversity: Why It’s Good for Business.” Business Development Canada (BDC.ca), 6 Feb. 2023. Accessed 4 February 2023.

    2021 CIO Priorities Report

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    • It is a new year, but the challenges of 2020 remain: COVID-19 infection rates continue to climb, governments continue to enforce lockdown measures, we continue to find ourselves in the worst economic crisis since the Great Depression, and civil unrest grows in many democratic societies.
    • At the start of 2020, no business leader predicted the disruption that was to come. This left IT in a reactive but critical role as the health crisis hit. It was core to delivering the organization’s products and services, as it drove the radical shift to work-from-home.
    • For the year ahead, IT will continue to serve a critical function in uncertain times. However, unlike last year, CIOs can better prepare for 2021. That said, in the face of the uncertainty and volatility of the year ahead, what they need to prepare for is still largely undefined.
    • But despite the lack of confidence on knowing specifically what is to come, most business leaders will admit they need to get ready for it. This year’s priority report will help.

    Our Advice

    Critical Insight

    • “Resilience” is the theme for this year’s CIO Priorities Report. In this context, resilience is about building up the capacity and the capabilities to effectively respond to emergent and unforeseen needs.
    • Early in 2021 is a good time to develop resilience in several different areas. As we explore in this year’s Report, CIOs can best facilitate enterprise resilience through strategic financial planning, proactive risk management, effective organizational change management and capacity planning, as well as through remaining tuned into emergent technologies to capitalize on innovations to help weather the uncertainty of the year ahead.

    Impact and Result

    • Use Info-Tech’s 2021 CIO Priorities Report to prepare for the uncertainty of the year ahead. Across our five priorities we provide five avenues through which CIOs can demonstrate resilient planning, enabling the organization as a whole to better confront what’s coming in 2021.
    • Each of our priorities is backed up by a “call to action” that will help CIOs start to immediately implement the right drivers of resilience for their organization.
    • By building up resilience across our five key areas, CIOs will not only be able to better prepare for the year to come, but also strengthen business relations and staff morale in difficult times.

    2021 CIO Priorities Report Research & Tools

    Read the 2021 CIO Priorities Report

    Use Info-Tech’s 2021 CIO Priorities Report to prepare for the uncertainty of the year ahead. Across our five priorities we provide five avenues through which CIOs can demonstrate resilient planning, enabling the organization as a whole to better confront what’s coming in 2021.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Create an appropriate budget reserve

    Identifying and planning sources of financial contingency will help ensure CIOs can meet unforeseen and emergent operational and business needs throughout the year.

    • 2021 CIO Priorities Report: Priority 1 – Create an Appropriate Budget Reserve

    2. Refocus IT risk planning

    The start of 2021 is a time to refocus and redouble IT risk management and business continuity planning to bring it up to the standards of our “new normal.” Indeed, if last year taught us anything, it’s that no “black swan” should be off the table in terms of scenarios or possibilities for business disruption.

    • 2021 CIO Priorities Report: Priority 2 – Refocus IT Risk Planning

    3. Strengthen organizational change management capabilities

    At its heart, resilience is having the capacity to deal with unexpected change. Organizational change management can help build up this capacity, providing the ability to strategically plot known changes while leaving some capacity to absorb the unknowns as they present themselves.

    • 2021 CIO Priorities Report: Priority 3 – Strengthen Organizational Change Management Capabilities

    4. Establish capacity awareness

    Capacity awareness facilitates resilience by providing capital in the form of resource data. With this data, CIOs can make better decisions on what can be approved and when it can be scheduled for.

    • 2021 CIO Priorities Report: Priority 4 – Establish Capacity Awareness

    5. Keep emerging technologies in view

    Having an up-to-date view of emerging technologies will enable the resilient CIO to capitalize on and deploy leading-edge innovations as the business requires.

    • 2021 CIO Priorities Report: Priority 5 – Keep Emerging Technologies in View
    [infographic]

    Identify the Components of Your Cloud Security Architecture

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    • Leveraging the cloud introduces IT professionals to a new world that they are tasked with securing. Consumers do not know what security services they need and when to implement them.
    • With many cloud vendors proposing to share the security responsibility, it can be a challenge for organizations to develop a clear understanding of how they can best secure their data off premises.

    Our Advice

    Critical Insight

    • Your cloud security architecture needs to be strategic, realistic, and based on risk. The NIST approach to cloud security is to include everything security into your cloud architecture to be deemed secure. However, you can still have a robust and secure cloud architecture by using a risk-based approach to identify the necessary controls and mitigating services for your environment.
    • The cloud is not the right choice for everyone. You’re not as unique as you think. Start with a reference model that is based on your risks and business attributes and optimize it from there.
    • Your responsibility doesn’t end at the vendor. Even if you outsource your security services to your vendors, you will still have security responsibilities to address.
    • Don’t boil the ocean; do what is realistic for your enterprise. Your cloud security architecture should be based on securing your most critical assets. Use our reference model to determine a launch point.
    • A successful strategy is holistic. Controlling for cloud risks comes from knowing what the risks are. Consider the full spectrum of security, including both processes and technologies.

    Impact and Result

    • The business is adopting a cloud environment and it must be secured, which includes:
      • Ensuring business data cannot be leaked or stolen.
      • Maintaining the privacy of data and other information.
      • Securing the network connection points.
      • Knowing the risks associated with the cloud and mitigating those risks with the appropriate services.
    • This blueprint and associated tools are scalable for all types of organizations within various industry sectors. It allows them to know what types of risk they are facing and what security services are strongly recommended to mitigate those risks.

    Identify the Components of Your Cloud Security Architecture Research & Tools

    Start Here – read the Executive Brief

    Read our concise Executive Brief to find out why you should create a cloud security architecture with security at the forefront, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Cloud security alignment analysis

    Explore how the cloud changes and whether your enterprise is ready for the shift to the cloud.

    • Identify the Components of Your Cloud Security Architecture – Phase 1: Cloud Security Alignment Analysis
    • Cloud Security Architecture Workbook

    2. Business-critical workload analysis

    Analyze the workloads that will migrated to the cloud. Consider the various domains of security in the cloud, considering the cloud’s unique risks and challenges as they pertain to your workloads.

    • Identify the Components of Your Cloud Security Architecture – Phase 2: Business-Critical Workload Analysis

    3. Cloud security architecture mapping

    Map your risks to services in a reference model from which to build a robust launch point for your architecture.

    • Identify the Components of Your Cloud Security Architecture – Phase 3: Cloud Security Architecture Mapping
    • Cloud Security Architecture Archive Document
    • Cloud Security Architecture Reference Model (Visio)
    • Cloud Security Architecture Reference Model (PDF)

    4. Cloud security strategy planning

    Map your risks to services in a reference architecture to build a robust roadmap from.

    • Identify the Components of Your Cloud Security Architecture – Phase 4: Cloud Security Strategy Planning
    • Cloud Security Architecture Communication Deck

    Infographic

    Workshop: Identify the Components of Your Cloud Security Architecture

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Cloud Security Alignment Analysis

    The Purpose

    Understand your suitability and associated risks with your workloads as they are deployed into the cloud.

    Key Benefits Achieved

    An understanding of the organization’s readiness and optimal service level for cloud security.

    Activities

    1.1 Workload Deployment Plan

    1.2 Cloud Suitability Questionnaire

    1.3 Cloud Risk Assessment

    1.4 Cloud Suitability Analysis

    Outputs

    Workload deployment plan

    Determined the suitability of the cloud for your workloads

    Risk assessment of the associated workloads

    Overview of cloud suitability

    2 Business-Critical Workload Analysis

    The Purpose

    Explore your business-critical workloads and the associated controls and mitigating services to secure them.

    Key Benefits Achieved

    Address NIST 800-53 security controls and the appropriate security services that can mitigate the risks appropriately.

    Activities

    2.1 “A” Environment Analysis

    2.2 “B” Environment Analysis

    2.3 “C” Environment Analysis

    2.4 Prioritized Security Controls

    2.5 Effort and Risk Dashboard Overview

    Outputs

    NIST 800-53 control mappings and relevancy

    NIST 800-53 control mappings and relevancy

    NIST 800-53 control mappings and relevancy

    Prioritized security controls based on risk and environmental makeup

    Mitigating security services for controls

    Effort and Risk Dashboard

    3 Cloud Security Architecture Mapping

    The Purpose

    Identify security services to mitigate challenges posed by the cloud in various areas of security.

    Key Benefits Achieved

    Comprehensive list of security services, and their applicability to your network environment. Documentation of your “current” state of cloud security.

    Activities

    3.1 Cloud Security Control Mapping

    3.2 Cloud Security Architecture Reference Model Mapping

    Outputs

    1. Cloud Security Architecture Archive Document to codify and document each of the associated controls and their risk levels to security services

    2. Mapping of the codified controls onto Info-Tech’s Cloud Security Architecture Reference Model for clear security prioritization

    4 Cloud Security Strategy Planning

    The Purpose

    Prepare a communication deck for executive stakeholders to socialize them to the state of your cloud security initiatives and where you still have to go.

    Key Benefits Achieved

    A roadmap for improving security in the cloud.

    Activities

    4.1 Cloud Security Strategy Considerations

    4.2 Cloud Security Architecture Communication Deck

    Outputs

    Consider the additional security considerations of the cloud for preparation in the communication deck.

    Codify all your results into an easily communicable communication deck with a clear pathway for progression and implementation of security services to mitigate cloud risks.

    Incident Management for Small Enterprise

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    • Parent Category Name: Incident & Problem Management
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    • Technical debt and disparate systems are big constraints for most small enterprise (SE) organizations. What may have worked years ago is no longer fit for purpose or the business is growing faster than the current tools in place can handle.
    • Super specialization of knowledge is also a common factor in smaller teams caused by complex architectures. While helpful, if that knowledge isn’t documented it can walk out the door with the resource and the rest of the team is left scrambling.
    • Lessons learned may be gathered for critical incidents but often are not propagated, which impacts the ability to solve recurring incidents.
    • Over time, repeated incidents can have a negative impact on the customer’s perception that the service desk is a credible and essential service to the business.

    Our Advice

    Critical Insight

    • Go beyond the blind adoption of best-practice frameworks. No simple formula exists for improving incident management maturity. Identify the challenges in your incident lifecycle and draw on best-practice frameworks pragmatically to build a structured response to those challenges.
    • Track, analyze, and review results of incident response regularly. Without a comprehensive understanding of incident trends and patterns you can be susceptible to recurring incidents that increase in damage over time. Make the case for problem management, and successfully reduce the volume of unplanned work by scheduling it into regular IT activity.
    • Recurring incidents will happen; use runbooks for a consistent response each time. Save your organization response time and confusion by developing your own specific incident use cases. Incident response should follow a standard process, but each incident will have its own escalation process or call tree that identifies key participants.

    Impact and Result

    • Effective and efficient management of incidents involves a formal process of identifying, classifying, categorizing, responding, resolving, and closing of each incident. The key for smaller organizations, where technology or resources is a constraint, is to make the best practices usable for your unique environment.
    • Develop a plan that aligns with your organizational needs, and adapt best practices into light, sustainable processes, with the goal to improve time to resolve, cost to serve, and ultimately, end-user satisfaction.
    • Successful implementation of incident management will elevate the maturity of the service desk to a controlled state, preparing you for becoming proactive with problem management.

    Incident Management for Small Enterprise Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should implement incident management, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Identify and log incidents

    This phase will provide an overview of the incident lifecycle and an activity on how to classify the various types of incidents in your environment.

    • Service Desk Standard Operating Procedure
    • Incident Management Workflow Library (Visio)
    • Incident Management Workflow Library (PDF)

    2. Prioritize and define SLAs

    This phase will help you develop a categorization scheme for incident handling that ensures success and keeps it simple. It will also help you identify the most important runbooks necessary to create first.

    • Service Desk Ticket Categorization Schemes
    • IT Incident Runbook Prioritization Tool
    • IT Incident Management Runbook Blank Template

    3. Respond, recover, and close incidents

    This phase will help you identify how to use a knowledgebase to resolve incidents quicker. Identify what needs to be answered during a post-incident review and identify the criteria needed to invoke problem management.

    • Knowledgebase Article Template
    • Root-Cause Analysis Template
    • Post-Incident Review Questions Tracking Tool
    [infographic]

    Workshop: Incident Management for Small Enterprise

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Assess the Current State

    The Purpose

    Assess the current state of the incident management lifecycle within the organization.

    Key Benefits Achieved

    Understand the incident lifecycle and how to classify them in your environment.

    Identify the roles and responsibilities of the incident response team.

    Document the incident workflows to identify areas of opportunities.

    Activities

    1.1 Outline your incident lifecycle challenges.

    1.2 Identify and classify incidents.

    1.3 Identify roles and responsibilities for incident handling.

    1.4 Design normal and critical incident workflows for target state.

    Outputs

    List of incident challenges for each phase of the incident lifecycle

    Incident classification scheme mapped to resolution team

    RACI chart

    Incident Workflow Library

    2 Define the Target State

    The Purpose

    Design or improve upon current incident and ticket categorization schemes, priority, and impact.

    Key Benefits Achieved

    List of the most important runbooks necessary to create first and a usable template to go forward with

    Activities

    2.1 Improve incident categorization scheme.

    2.2 Prioritize and define SLAs.

    2.3 Understand the purpose of runbooks and prioritize development.

    2.4 Develop a runbook template.

    Outputs

    Revised ticket categorization scheme

    Prioritization matrix based on impact and urgency

    IT Incident Runbook Prioritization Tool

    Top priority incident runbook

    3 Bridge the Gap

    The Purpose

    Respond, recover, and close incidents with root-cause analysis, knowledgebase, and incident runbooks.

    Key Benefits Achieved

    This module will help you to identify how to use a knowledgebase to resolve quicker.

    Identify what needs to be answered during a post-incident review.

    Identify criteria to invoke problem management.

    Activities

    3.1 Build a targeted knowledgebase.

    3.2 Build a post-incident review process.

    3.3 Identify metrics to track success.

    3.4 Build an incident matching process.

    Outputs

    Working knowledgebase template

    Root-cause analysis template and post-incident review checklist

    List of metrics

    Develop criteria for problem management

    Info-Tech Quarterly Research Agenda Outcomes Q2-Q3 2023

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    At Info-Tech, we take pride in our research and have established the most rigorous publication standards in the industry. However, we understand that engaging with all our analysts to gauge the future may not always be possible. Hence, we have curated some compelling recently published research along with forthcoming research insights to assist you in navigating the next quarter.

    Our Advice

    Critical Insight

    We offer a quarterly Research Agenda Outcomes deck that thoroughly summarizes our recently published research, supplying decision makers with valuable insights and best practices to make informed and effective decisions. Our research is supported by our team of seasoned analysts with decades of experience in the IT industry.

    By leveraging our research, you can stay updated with the latest trends and technologies, giving you an edge over the competition and ensuring the optimal performance of your IT department. This way, you can make confident decisions that lead to remarkable success and improved outcomes.

    Impact and Result

    • Enhance preparedness for future market trends and developments: Keep up to date with the newest trends and advancements in the IT sector to be better prepared for the future.
    • Enhance your decision making: Acquire valuable information and insights to make better-informed, confident decisions.
    • Promote innovation: Foster creativity, explore novel perspectives, drive innovation, and create new products or services.

    Info-Tech Quarterly Research Agenda Outcomes Q2/Q3 2023 Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Info-Tech Quarterly Research Agenda Q3 2023 Deck – An overview of our Research Agenda Outcome for Q2 and Q3 of 2023.

    A guide to our top research published to date for 2023 (Q2/Q3).

    • Info-Tech Quarterly Research Agenda Outcomes for Q2/Q3 2023
    [infographic]

    Further reading

    Featured Research Projects 2023 (Q2/Q3)

    “Here are my selections for the top research projects of the last quarter.”

    Photo of Gord Harrison, Head of Research & Advisory, Info-Tech Research Group.

    Gord Harrison
    Head of Research & Advisory
    Info-Tech Research Group

    CIO

    01
    Build Your Generative AI Roadmap

    Generative AI is here, and it's time to find its best uses – systematically and responsibly.

    02
    CIO Priorities 2023

    Engage cross-functional leadership to seize opportunity while protecting the organization from volatility.

    03
    Build an IT Risk Taxonomy

    If integrated risk is your destination, your IT risk taxonomy is the road to get you there.

    04
    Navigate the Digital ID Ecosystem to Enhance Customer Experience

    Beyond the hype: How it can help you become more customer-focused?

    05
    Effective IT Communications

    Generative AI is here, and it's time to find its best uses – systematically and responsibly.

    06
    Develop a Targeted Flexible Work Program for IT

    Select flexible work options that balance organizational and employee needs to drive engagement and improve attraction and retention.

    07
    Effectively Manage CxO Relations

    Make relationship management a daily habit with a personalized action plan.

    08
    Establish High-Value IT Performance Dashboards and Metrics

    Spend less time struggling with visuals and more time communicating about what matters to your executives.

    Applications

    09
    Build Your Enterprise Application Implementation Playbook

    Your implementation doesn't start with technology but with an effective plan that the team can align on.

    10
    Develop Your Value-First Business Process Automation Strategy

    As you scale your business automations, focus on what matters most.

    11
    Manage Requirements in an Agile Environment

    Agile and requirements management are complementary, not competitors.

    Security

    12
    Assess Your Cybersecurity Insurance Policy

    Adapt to changes in the cyber insurance market.

    13
    Design and Implement a Business-Aligned Security Program

    Focus first on business value.

    Infrastructure & Operations

    14
    Automate IT Asset Data Collection

    Acquire and use discovery tools wisely to populate, update, and validate the data in your ITAM database.

    Industry | Retail

    15
    Leveraging AI to Create Meaningful Insights and Visibility in Retail

    AI prominence across the enterprise value chain.

    Industry | Education

    16
    Understand the Implications of Generative AI in Education

    Bans aren't the answer, but what is?

    Industry | Wholesale

    17
    Wholesale Industry Business Reference Architecture

    Business capability maps, value streams, and strategy maps for the wholesale industry.

    Industry | Retail Banking

    18
    Mainframe Modernization for Retail Banking

    A strategy for modernizing mainframe systems to meet the needs of modern retail banking.

    Industry | Utilities

    19
    Data Analytics Use Cases for Utilities

    Building upon the collective wisdom for the art of the possible.

    Build Your Generative AI Roadmap

    Generative AI is here, and it's time to find its best uses – systematically and responsibly.

    CIO
    Strategy & Governance

    Photo of Bill Wong, Principal Research Director, Info-Tech Research Group.

    Bill Wong
    Principal Research Director

    Download this research or book an analyst call on this topic

    Sample of the 'Build Your Generative AI Roadmap' research.

    Sample of the 'Build Your Generative AI Roadmap' research.

    Logo for Info-Tech.

    CIO Priorities 2023

    Engage cross-functional leadership to seize opportunity while protecting the organization from volatility.

    CIO
    Strategy & Governance

    Photo of Brian Jackson, Principal Research Director, Info-Tech Research Group.

    Brian Jackson
    Principal Research Director

    Download this report or book an analyst call on this topic

    Sample of the 'CIO Priorities 2023' report.

    Sample of the 'CIO Priorities 2023' report.

    Logo for Info-Tech.

    Build an IT Risk Taxonomy

    If integrated risk is your destination, your IT risk taxonomy is the road to get you there.

    CIO
    Strategy & Governance

    Photo of Donna Bales, Principal Research Director, Info-Tech Research Group.

    Donna Bales
    Principal Research Director

    Download this research or book an analyst call on this topic

    Sample of the 'Build an IT Risk Taxonomy' research.

    Sample of the 'Build an IT Risk Taxonomy' research.

    Logo for Info-Tech.

    Navigate the Digital ID Ecosystem to Enhance Customer Experience

    Beyond the hype: How it can help you become more customer-focused?

    CIO
    Strategy & Governance

    Photo of Manish Jain, Principal Research Director, Info-Tech Research Group.

    Manish Jain
    Principal Research Director

    Download this research or book an analyst call on this topic

    Sample of the 'Navigate the Digital ID Ecosystem to Enhance Customer Experience' research.

    Sample of the 'Navigate the Digital ID Ecosystem to Enhance Customer Experience' research.

    Logo for Info-Tech.

    Effective IT Communications

    Empower IT employees to communicate well with any stakeholder across the organization.

    CIO
    People & Leadership

    Photo of Brittany Lutes, Research Director, Info-Tech Research Group.

    Brittany Lutes
    Research Director

    Photo of Diana MacPherson, Senior Research Analyst, Info-Tech Research Group.

    Diana MacPherson
    Senior Research Analyst

    Download this research or book an analyst call on this topic

    Effective IT Communications' research.

    Sample of the 'Effective IT Communications' research.

    Logo for Info-Tech.

    Develop a Targeted Flexible Work Program for IT

    Select flexible work options that balance organizational and employee needs to drive engagement and improve attraction and retention.

    CIO
    People & Leadership

    Photo of Jane Kouptsova, Research Director, Info-Tech Research Group.

    Jane Kouptsova
    Research Director

    Download this research or book an analyst call on this topic

    Sample of the 'Develop a Targeted Flexible Work Program for IT' research.

    Sample of the 'Develop a Targeted Flexible Work Program for IT' research.

    Logo for Info-Tech.

    Effectively Manage CxO Relations

    Make relationship management a daily habit with a personalized action plan.

    CIO
    Value & Performance

    Photo of Mike Tweedle, Practice Lead, Info-Tech Research Group.

    Mike Tweedle
    Practice Lead

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    Establish High-Value IT Performance Dashboards and Metrics

    Spend less time struggling with visuals and more time communicating about what matters to your executives.

    CIO
    Value & Performance

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    Diana MacPherson
    Senior Research Analyst

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    Build Your Enterprise Application Implementation Playbook

    Your implementation doesn't start with technology but with an effective plan that the team can align on.

    Applications
    Business Processes

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    Ricardo de Oliveira
    Research Director

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    Sample of the 'Build Your Enterprise Application Implementation Playbook' research.

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    Develop Your Value-First Business Process Automation Strategy

    As you scale your business automations, focus on what matters most.

    Applications
    Business Processes

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    Andrew Kum-Seun
    Research Director

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    Sample of the 'Develop Your Value-First Business Process Automation Strategy' research.

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    Manage Requirements in an Agile Environment

    Agile and requirements management are complementary, not competitors.

    Applications
    Application Development

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    Vincent Mirabelli
    Principal Research Director

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    Sample of the 'Manage Requirements in an Agile Environment' research.

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    Assess Your Cybersecurity Insurance Policy

    Adapt to changes in the cyber insurance market.

    Security
    Security Risk, Strategy & Governance

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    Logan Rohde
    Senior Research Analyst

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    Sample of the 'Assess Your Cybersecurity Insurance Policy' research.

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    Design and Implement a Business-Aligned Security Program

    Focus first on business value.

    Security
    Security Risk, Strategy & Governance

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    Michel Hébert
    Research Director

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    Sample of the 'Design and Implement a Business-Aligned Security Program' research.

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    Automate IT Asset Data Collection

    Acquire and use discovery tools wisely to populate, update, and validate the data in your ITAM database.

    Infrastructure & Operations
    I&O Process Management

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    Andrew Sharp
    Research Director

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    Leveraging AI to Create Meaningful Insights and Visibility in Retail

    AI prominence across the enterprise value chain.

    Industry Coverage
    Retail

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    Rahul Jaiswal
    Principal Research Director

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    Understand the Implications of Generative AI in Education

    Bans aren't the answer, but what is?

    Industry Coverage
    Education

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    Mark Maby
    Research Director

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    Sample of the 'Understand the Implications of Generative AI in Education' research.

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    Wholesale Industry Business Reference Architecture

    Business capability maps, value streams, and strategy maps for the wholesale industry.

    Industry Coverage
    Wholesale

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    Rahul Jaiswal
    Principal Research Director

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    Sample of the 'Wholesale Industry Business Reference Architecture' research.

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    Mainframe Modernization for Retail Banking

    A strategy for modernizing mainframe systems to meet the needs of modern retail banking.

    Industry Coverage
    Retail Banking

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    David Tomljenovic
    Principal Research Director

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    Sample of the 'Mainframe Modernization for Retail Banking' research.

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    Data Analytics Use Cases for Utilities

    Building upon the collective wisdom for the art of the possible.

    Industry Coverage
    Utilities

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    Jing Wu
    Principal Research Director

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    Sneak Peaks: Research coming in next quarter!

    “Next quarter we have a big lineup of reports and some great new research!”

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    Gord Harrison
    Head of Research & Advisory
    Info-Tech Research Group

    1. Build MLOps and Engineering for AI and ML

      Enabling you to develop your Engineering and ML Operations to support your current & planned use cases for AI and ML.
    2. Leverage Gen AI to Improve Your Test Automation Strategy

      Enabling you to embed Gen AI to assist your team during testing broader than Gen AI compiling code.
    3. Make Your IT Financial Data Accessible, Reliable, and Usable

      This project will provide a recipe for bringing IT's financial data to a usable state through a series of discovery, standardization, and policy-setting actions.
    4. Implement Integrated AI Governance

      Enabling you to implement best-practice governance principles when implementing Gen AI.
    5. Develop Exponential IT Capabilities

      Enabling you to understand and develop your strategic Exponential IT capabilities.
    6. Build Your AI Strategy and Roadmap

      This project will provide step-by-step guidance in development of your AI strategy with an AI strategy exemplar.
    7. Priorities for Data Leaders in 2024 and Beyond

      This report will detail the top five challenges expected in the upcoming year and how you as the CDAO can tackle them.
    8. Deploy AIOps More Effectively

      This research is designed to assess the process maturity of your IT operations and help identify pain pains and opportunities for AI deployment within your IT operations.
    9. Design Your Edge Computing Architecture

      This research will provide deployment guidelines and roadmap to address your edge computing needs.
    10. Manage Change in the AI-Enabled Enterprise

      Managing change is complex with the disruptive nature of emerging tech like AI. This research will assist you from an organizational change perspective.
    11. Assess the Security and Privacy Impacts of Your AI Vendors

      This research will allow you to enhance transparency, improve risk management, and ensure the security and privacy of data when working with AI vendors.
    12. Prepare Your Board for AI Disruption

      This research will arm you with tools to educate your board on the impact of Gen AI, addressing the potential risks and the potential benefits.

    Info-Tech Research Leadership Team

    “We have a world-class team of experts focused on providing practical, cutting-edge IT research and advice.”

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    Jack Hakimian
    Senior Vice President
    Research Development

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    Aaron Shum
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    Becca Mackey
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    Senior Vice President
    Global Market Programs

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    About Info-Tech Research Group

    Info-Tech Research Group produces unbiased and highly relevant research to help leaders make strategic, timely, and well-informed decisions. We partner closely with your teams to provide everything they need, from actionable tools to analyst guidance, ensuring they deliver measurable results for the organization.

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    Drive Measurable Results

    Our world-class leadership team is continually focused on building disruptive research and products that drive measurable results and save money.

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    Better Research Than Anyone

    Our team of experts is composed of the optimal mix of former CIOs, CISOs, PMOs, and other IT leaders and IT and management consultants as well as academic researchers and statisticians.

    Dramatically Outperform Your Peers

    Leverage Industry Best Practices

    We enable over 30,000 members to share their insights and best practices that you can use by having direct access to over 100 analysts as an extension of your team.

    Become an Info-Tech influencer:

    • Help shape our research by talking with our analysts.
    • Discuss the challenges, insights, and opportunities in your chosen areas.
    • Suggest new topic ideas for upcoming research cycles.

    Contact
    Jack Hakimian
    jhakimian@infotech.com

    We interview hundreds of experts and practitioners to help ensure our research is practical and focused on key member challenges.

    Why participate in expert interviews?

    • Discuss market trends and stay up to date.
    • Influence Info-Tech's research direction with your practical experience.
    • Preview our analysts' perspectives and preliminary research.
    • Build on your reputation as a thought leader and research contributor.
    • See your topic idea transformed into practical research.

    Thank you!

    Join us at our webinars to discuss more topics.

    For information on Info-Tech's products and services and to participate in our research process, please contact:

    Jack Hakimian
    jhakimian@infotech.com

    2021 IT Talent Trend Report

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    • Parent Category Name: Lead
    • Parent Category Link: /lead
    • In March 2020, many organizations were forced to switch to a virtual working world. IT enabled organizations to be successful while working from home. Ultimately, this shift changed the way that we all work, and in turn, the way IT leaders manage talent.
    • Many organizations are considering long-term remote work (Kelly, 2020).
    • Change is starting but is lagging.

    Our Advice

    Critical Insight

    • Increase focus on employee experience to navigate new challenges.
    • A good employee experience is what is best for the IT department.

    Impact and Result

    • The data shows IT is changing in the area of talent management.
    • IT has a large role in enabling organizations to work from home, especially from a technological and logistics perspective. There is evidence to show that they are now expanding their role to better support employees when working from home.
    • Survey respondents identified efforts already underway for IT to improve employee experience and subsequently, IT effectiveness.

    2021 IT Talent Trend Report Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should focus on the employee experience and get an overview of what successful IT leaders are doing differently heading into 2021 – the five new talent management trends.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. DEI: A top talent objective

    The focus on diversity, equity, and inclusion (DEI) initiatives spans the entire organization beyond just HR. Learn which DEI efforts are underway with IT.

    • 2021 IT Talent Trend Report – Trend 1: DEI: A Top Talent Objective

    2. Remote work is here to stay

    Forced work-from-home demonstrated to organizations that employees can be productive while working away from the physical office. Learn more about how remote work is changing work.

    • 2021 IT Talent Trend Report – Trend 2: Remote Work Is Here to Stay

    3. A greater emphasis on wellbeing

    When the pandemic hit, organizations were significantly concerned about how employees were doing. Learn more about wellbeing.

    • 2021 IT Talent Trend Report – Trend 3: A Greater Emphasis on Wellbeing

    4. A shift in skills priorities

    Upskilling and finding sought after skills were challenging before the pandemic. How has it changed since? Learn more about skills priorities.

    • 2021 IT Talent Trend Report – Trend 4: A Shift in Skills Priorities

    5. Uncertainty unlocks performance

    The pandemic and remote work has affected performance. Learn about how uncertainty has impacted performance management.

    • 2021 IT Talent Trend Report – Trend 5: Uncertainty Unlocks Performance
    [infographic]

    Develop Your Agile Approach for a Successful Transformation

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    • Parent Category Name: Development
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    • Your organization wants to shorten delivery time and improve quality by adopting Agile delivery methods.
    • You know that Agile transformations are complex and difficult to implement.
    • Your organization may have started using Agile, but with only limited success.
    • You want to maximize your Agile transformation’s chances of success.

    Our Advice

    Critical Insight

    • Agile transformations are more likely to be successful when the entire organization understands Agile fundamentals, principles, and practices; the “different way of working” that Agile requires; and the role each person plays in its success.

    Impact and Result

    • Understand the “what and why” of Agile.
    • Identify your organization’s biggest Agile pain points.
    • Gain a deeper understanding of Agile principles and practices, and apply these to your Agile pain points.
    • Create a list of action items to address your organization’s Agile challenges.

    Develop Your Agile Approach for a Successful Transformation Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Identify common Agile challenges

    Identify your organization's biggest Agile pain points so you can focus attention on those topics that are impacting your Agile capabilities the most.

    • Develop Your Agile Approach for a Successful Transformation – Phases 1-2

    2. Establish a solid foundation for Agile delivery

    Ensure that your organization has a solid understanding of Agile principles and practices to help ensure your Agile transformation is successful. Understand Agile's different way of working and identify the steps your organization will need to take to move from traditional Waterfall delivery to Agile.

    • Roadmap for Transition to Agile

    3. Backlog Management Module: Manage your backlog effectively

    The Backlog Management Module helps teams develop a better understanding of backlog management and user story decomposition. Improve your backlog quality by implementing a three-tiered backlog with quality filters.

    4. Scrum Simulation Module: Simulate effective Scrum practices

    The Scrum Simulation Module helps teams develop a better understanding of Scrum practices and the behavioral blockers affecting Agile teams and organizational culture. This module features two interactive simulations to encourage a deeper understanding of good Scrum practices and Agile principles.

    • Scrum Simulation Exercise (Online Banking App)

    5. Estimation Module: Improve product backlog item estimation

    The Estimation Module helps teams develop a better understanding of Agile estimation practices and how to apply them. Teams learn how Agile estimation and reconciliation provide reliable planning estimates.

    6. Product Owner Module: Establish an Effective Product Owner Role

    The Product Owner Module helps teams understand product management fundamentals and a deeper understanding of the product owner role. Teams define their product management terminology, create quality filters for PBIs moving through the backlog, and develop their product roadmap approach for key audiences.

    7. Product Roadmapping Module: Create effective product roadmaps

    The Product Roadmapping Module helps teams understand product road mapping fundamentals. Teams learn to effectively use the six tools of Product Roadmapping.

    [infographic]

    Further reading

    Develop Your Agile Approach for a Successful Transformation

    Understand Agile fundamentals, principles, and practices so you can apply them effectively in your organization.

    Analyst Perspective

    Understand Agile fundamentals, principles, and practices so you can apply them effectively in your organization.

    Pictures of Alex Ciraco and Hans Eckman

    Alex Ciraco and Hans Eckman
    Application Practice
    Info-Tech Research Group

    Executive Summary

    Your Challenge

    • Your organization wants to shorten delivery time and improve quality by adopting Agile delivery methods.
    • You know that Agile transformations are complex and difficult to implement.
    • Your organization may have started using Agile, but with only limited success.
    • You want to maximize your Agile transformation's chances of success.

    Common Obstacles

    • People seem to have different, conflicting, or inadequate knowledge of Agile principles and practices.
    • Your organization is not seeing the full benefits that Agile promises, and project teams aren't sure they are "doing Agile right."
    • Confusion and misinformation about Agile is commonplace in your organization.

    Info-Tech's Approach

    • Use our Common Agile Challenges Survey to identify your organization's Agile pain points.
    • Leverage this blueprint to level-set the organization on Agile fundamentals.
    • Address your survey's biggest Agile pain points to see immediate benefits and improvements in the way you practice Agile in your organization.

    Info-Tech Insight

    Agile transformations are more likely to be successful when the entire organization genuinely understands Agile fundamentals, principles and practices, as well as the role each person plays in its success. Focus on developing a solid understanding of Agile practices so your organization can "Be Agile", not just "Do Agile".

    Info-Tech's methodology

    1. Identify Common Agile Challenges

    2. Establish a Solid Foundation for Agile Delivery

    3. Agile Modules

    Phase Steps

    1.1 Identify common agile challenges

    2.1 Align teams with Agile fundamentals

    2.2 Interpret your common Agile challenges survey results

    2.3 (Optional) Move stepwise to iterative Agile delivery

    2.4 Identify insights and team feedback

    • Backlog Management Module:
      Manage Your Backlog Effectively
    • Scrum Simulation Module:
      Simulate Effective Scrum Practices
    • Estimation Module:
      Improve Product Backlog Item Estimation
    • Product Owner Module:
      Establish an Effective Product Owner Role
    • Product Roadmapping Module: Create Effective Product Roadmaps
    Phase Outcomes

    Understand common challenges associated with Agile transformations and identify your organization's struggles.

    Establish and apply a uniform understanding of Agile fundamentals and principles.

    Create a roadmap for your transition to Agile delivery and prioritized challenges.

    Foster deeper understanding of Agile principles and practices to resolve pain points.

    Develop your agile approach for a successful transformation

    Everyone's Agile journey is not the same.

    agile journey for a successful transformation

    Application delivery continues to fall short

    78% of IT professionals believe the business is "usually" or "always" out of sync with project requirements.
    Source: "10 Ways Requirements Can Sabotage Your Projects Right From the Start"

    Only 34% of software is rated as both important and effective by users.

    Source: Info-Tech's CIO Business Vision Diagnostic

    Agile DevOps is a progression of cultural, behavioral, and process changes. It takes time.

    An image of the trail to climb Mount Everest, with the camps replaced by the main steps of the agile approach to reaching Nirvana.

    Enhancements and maintenance are misunderstood

    an image showing the relationship between enhancements and maintenance.

    Source: "IEEE Transactions on Software Engineering"

    Why Agile/DevOps? It's about time to value

    Leaders and stakeholders are frustrated with long lead times to implement changes. Agile/DevOps promotes smaller, more frequent releases to start earning value sooner.

    A frequency graph showing the Time to delivering value depends on Frequency of Releases

    Time to delivering value depends on Frequency of Releases

    Embrace change, don't "scope creep" it

    64% of IT professionals adopt Agile to enhance their ability to manage changing priorities.

    71% of IT professionals found their ability to manage changing priorities improved after implementing Agile.

    Info-Tech Insight

    Traditional delivery processes work on the assumption that product requirements will remain constant throughout the SDLC. This results in delayed delivery of product enhancements which are critical to maintaining a positive customer experience.

    Adapted from: "12th Annual State of Agile Report"

    Agile's four core values

    "…while there is value in the items on the right, we value the items on the left more."
    – Source: "The Agile Manifesto"

    We value. . .

    Individuals and Interactions

    OVER

    Processes and Tools

    Working Software

    OVER

    Comprehensive Documentation

    Customer Collaboration

    OVER

    Contract Negotiation

    Responding to Change

    OVER

    Following a Plan

    Being Agile

    OVER

    Being Prescriptive

    Harness Agile's cultural advantages

    Collaboration

    • Team members leverage all their experience working toward a common goal.

    Iterations

    • Cycles provide opportunities for more product feedback.

    Continual Improvement

    • Self-managing teams continually improve their approach for the next iteration.

    Prioritization

    • The most important needs are addressed in the current iteration.

    Compare Waterfall and Agile – the "what" (how are they different?)

    This is an example of the Waterfall Approach.

    A "One and Done" Approach (Planning & Documentation Based)
    Elapsed time to deliver any value: Months to years

    This is an example of the Agile Approach

    An "Iterative" Approach (Empirical/Evidence Based)
    Elapsed time to deliver any value: Weeks

    Be aware of common myths around Agile

    1. … solve development and communication issues.
    2. … ensure you will finish requirements faster.
    3. … mean you don't need planning and documentation.

    "Although Agile methods are increasingly being adopted in globally distributed settings, there is no panacea for success."
    – "Negotiating Common Ground in Distributed Agile Development: A Case Study Perspective."

    "Without proper planning, organizations can start throwing more resources at the work which spirals into the classic Waterfall issues of managing by schedule."
    – Kristen Morton, Associate Implementation Architect,
    OneShield Inc., Info-Tech Interview

    Agile* SDLC

    With shared ownership instead of silos, we can deliver value at the end of every iteration (aka sprint)

    An image of the Agile SDLC Approach.

    * There are many Agile methodologies to choose from, but Scrum is by far the most widely used (and is shown above).

    Key Elements of the Agile SDLC

    • You are not "one-and-done." There are many short iterations with constant feedback.
    • There is an empowered product owner. This is a single authoritative voice that represents stakeholders.
    • There is a fluid product backlog. This enables prioritization of requirements "just-in-time."
    • Cross-functional, self-managing team. This team makes commitments and is empowered by the organization to do so.
    • Working, tested code at the end of each sprint. Value becomes more deterministic along sprint boundaries.
    • Demonstrate to stakeholders. Allow them to see and use the functionality and provide necessary feedback.
    • Feedback is being continuously injected back into the product backlog. This shapes the future of the solution.
    • Continuous improvement through sprint retrospectives.
    • "Internally Governed" when done right (the virtuous cycle of sprint-demo-feedback).

    A backlog stores and organizes PBIs at various stages of readiness

    A well-formed backlog can be thought of as a DEEP backlog:

    • Detailed Appropriately: Product backlog items (PBIs) are broken down and refined as necessary.
    • Emergent: The backlog grows and evolves over time as PBIs are added and removed.
    • Estimated: The effort a PBI requires is estimated at each tier.
    • Prioritized: The PBIs value and priority are determined at each tier.

    (Perforce, 2018)

    An image showing the Ideas; Qualified; Ready; funnel leading to the sprint approach.

    Outline the criteria to proceed to the next tier via quality filters

    Expand the concepts of defining "ready" and "done" to include the other stages of a PBIs journey through product planning.

    An image showing the approach you will use to Outline the criteria to proceed to the next tier via quality filters

    Info-Tech Insight: A quality filter ensures quality is met and teams are armed with the right information to work more efficiently and improve throughput.

    Deliverables

    Many steps in this blueprint are accompanied by supporting deliverables to help you accomplish your goals.

    Common Agile Challenges Survey
    Survey the organization to understand which of the common Agile challenges the organization is experiencing

    A screenshot from Common Agile Challenges Survey

    Roadmap for Transition to Agile
    Identify steps you will take to move your organization toward Agile delivery

    A screenshot from Roadmap for Transition to Agile

    Blueprint benefits

    IT Benefits

    Business Benefits

    • Consistent Agile delivery teams.
    • Delivery prioritized with business needs and committed work is achievable.
    • Improved ability to adjust future delivery cycles to meet changing business, market, and end-user needs.
    • Increased alignment and stability of resources with products and technology areas.
    • Reduction in the mean time to delivery of product backlog items.
    • Reduction in technical debt.
    • Better delivery alignment with enterprise goals, vision, and outcomes.
    • Improved coordination with product owners and stakeholders.
    • Quantifiable value realization following each release.
    • Product decisions made at the right time and with the right input.
    • Improved team morale and productivity.
    • Improved operational efficiency and process automation.
    • Increased employee retention and quality of new hires.
    • Reduction in accumulated project risk.

    Measure the value of this blueprint

    Implementing quality and consistent Agile practices improves SDLC metrics and reduces time to value.

    • Use Select and Use SDLC Metrics Effectivelyto track and measure the impact of Agile delivery. For example:
      • Reduction in PBI wait time
      • Improve throughput
      • Reduction in defects and defect severity
    • Phase 1 helps you prepare and send your Common Agile Challenges Survey.
    • Phase 2 builds a transformation plan aligned with your top pain points.

    Align Agile coaching and practices to address your key pain points identified in the Common Agile Challenges Survey.

    A screenshot from Common Agile Challenges Survey

    Info-Tech offers various levels of support to best suit your needs

    DIY Toolkit

    "Our team has already made this critical project a priority, and we have the time and capability, but some guidance along the way would be helpful."

    Guided Implementation

    "Our team knows that we need to fix a process, but we need assistance to determine where to focus. Some check-ins along the way would help keep us on track."

    Workshop

    "We need to hit the ground running and get this project kicked off immediately. Our team has the ability to take this over once we get a framework and strategy in place."

    Consulting

    "Our team does not have the time or the knowledge to take this project on. We need assistance through the entirety of this project."

    Diagnostics and consistent frameworks used throughout all four options

    Guided Implementation

    What does a typical GI on this topic look like?

    This is an image of the eight calls which will take place over phases 1-3.

    A Guided Implementation (GI) is a series of calls with an Info-Tech analyst to help implement our best practices in your organization.

    A typical GI is between 6 to 8 calls over the course of 1 to 2 months.

    Workshop Overview

    Contact your account representative for more information.
    workshops@infotech.com 1-888-670-8889

    Phases 1-2
    1.5 - 3.0 days estimated

    Backlog Management
    0.5 - 1.0 days estimated

    Scrum Simulation
    1.25 - 2.25 days estimated

    Estimation
    1.0 - 1.25 days estimated

    Product Owner
    1.0 - 1.75 days estimated

    Product Roadmapping
    0.5 - 1.0 days estimated

    Establish a Solid Foundation for Agile Delivery

    Define the
    IT Target State

    Assess the IT
    Current State

    Bridge the Gap and
    Create the Strategy

    Establish an Effective Product Owner Role

    Create Effective Product Roadmaps

    Activities

    1.1 Gather Agile challenges and gaps
    2.1 Align teams with Agile fundamentals
    2.2 Interpret your common Agile challenges survey results
    2.3 (Optional) Move stepwise to iterative Agile delivery
    2.4 Identify insights and team feedback

    1. User stories and the art of decomposition
    2. Effective backlog management and refinement
    3. Identify insights and team feedback
    1. Scrum sprint planning and retrospective simulation
    2. Pass the balls – sprint velocity game
    1. Improve product backlog item estimation
    2. Agile estimation fundamentals
    3. Understand the wisdom of crowds
    4. Identify insights and team feedback
    1. Understand product management fundamentals
    2. The critical role of the product owner
    3. Manage effective product backlogs and roadmaps
    4. Identify insights and team feedback
    1. Identify your product roadmapping pains
    2. The six "tools" of product roadmapping
    3. Product roadmapping exercise

    Deliverables

    1. Identify your organization's biggest Agile pain points.
    2. Establish common Agile foundations.
    3. Prioritize support for a better Agile delivery approach.
    4. Plan to move stepwise to iterative Agile delivery.
    1. A better understanding of backlog management and user story decomposition.
    1. Scrum sprint planning and retrospective simulation
    2. Pass the balls – sprint velocity game
    1. Improve product backlog item estimation
    2. Agile estimation fundamentals
    3. Understand the wisdom of crowds
    4. Identify insights and team feedback
    1. Understand product management fundamentals
    2. The critical role of the product owner
    3. Manage effective product backlogs and roadmaps
    4. Identify insights and team feedback
    1. Understand product vs. project orientation.
    2. Understand product roadmapping fundamentals.

    Agile Modules

    For additional assistance planning your workshop, please refer to the facilitation planning tool in the appendix.

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    Phase 1

    Phase 1

    Phase 2

    Agile Modules

    1.1 Identify common Agile challenges

    2.1 Align teams with Agile fundamentals

    2.2 Interpret your common Agile challenges survey results

    2.3 (Optional) Move stepwise to iterative Agile delivery

    2.4 Identify insights and team feedback

    • Backlog Management Module: Manage Your Backlog Effectively
    • Scrum Simulation Module: Simulate Effective Scrum Practices
    • Estimation Module: Improve Product Backlog Item Estimation
    • Product Owner Module: Establish an Effective Product Owner Role
    • Product Roadmapping: Create Effective Product Roadmaps

    This phase will walk you through the following activities:

    • Decide who will participate in the Common Agile Challenges Survey
    • Compile the results of the survey to identify your organization's biggest pain points with Agile

    This phase involves the following participants:

    • Product owners, product managers, and scrum masters
    • Delivery managers and senior leaders
    • Stakeholders and delivery teams

    Develop Your Agile Approach for a Successful Transformation

    Step 1.1

    Identify common Agile challenges

    Activities

    1.1 Distribute Common Agile Challenges Survey and collect results

    This step involves the following participants:

    • Product owners, product managers, and scrum masters
    • Delivery managers and senior leaders
    • Stakeholders and delivery teams

    Outcomes of this step

    • A better understanding of your organization's Agile pain points.

    Focus Agile support where it is most needed

    A screenshot from Common Agile Challenges Survey

    Info-Tech Insight

    There isn't one approach that cures all the problems your Agile teams are facing. First, understand these common challenges, then develop a plan to address the root causes.

    Use Info-Tech's Common Agile Challenges Survey to determine common issues and what problems individual teams are facing. Use the Agile modules and supporting guides in this blueprint to provide targeted support on what matters most.

    Exercise 1.1.1 Distribute Common Agile Challenges Survey

    30 minutes

    1. Download Survey Template: Info-Tech Common Agile Challenges Survey template.
    2. Create your own local copy of the Common Agile Challenges Survey by using the template. The Common Agile Challenges Survey will help you to identify which of the many common Agile-related challenges your organization may be facing.
    3. Decide on the teams/participants who will be completing the survey. It is best to distribute the survey broadly across the organization and include participants from several teams and roles.
    4. Copy the link for your local survey and distribute it for participants to complete (we suggest giving them one week to complete it).
    5. Collect the consolidated survey results in preparation for the next phase.
    6. NOTE: Using this survey template requires having access to Microsoft Forms. If you do not have access to Microsoft Forms, an Info-Tech analyst can perform the survey for you.

    Output

    • Your organization's biggest Agile pain points

    Participants

    • Product owners, product managers, and scrum masters
    • Delivery managers
    • Delivery teams
    • Stakeholders
    • Senior leaders

    Record the results in the Roadmap for Transition to Agile Template

    Phase 2

    Establish a Solid Foundation for Agile Delivery

    Phase 1

    Phase 2

    Agile Modules

    1.1 Identify common Agile challenges

    2.1 Align teams with Agile fundamentals

    2.2 Interpret your common Agile challenges survey results

    2.3 (Optional) Move stepwise to iterative Agile delivery

    2.4 Identify insights and team feedback

    • Backlog Management Module: Manage Your Backlog Effectively
    • Scrum Simulation Module: Simulate Effective Scrum Practices
    • Estimation Module: Improve Product Backlog Item Estimation
    • Product Owner Module: Establish an Effective Product Owner Role
    • Product Roadmapping: Create Effective Product Roadmaps

    This phase will walk you through the following activities:

    • Gain a fundamental understanding of Agile
    • Understand why becoming Agile is hard
    • Identify steps needed to become more Agile
    • Understand your biggest Agile pain points

    This phase involves the following participants:

    • Product owners, product managers, and scrum masters
    • Delivery managers and senior leaders
    • Stakeholders and delivery teams

    Step 2.1

    Align teams with Agile fundamentals

    Activities

    2.1.1 Share what Agile means to you
    2.1.2 (Optional) Contrast two delivery teams
    2.1.3 (Optional) Dissect the Agilist's Oath
    2.1.4 (Optional) Create your prototype definitions of ready
    2.1.5 (Optional) Create your prototype definitions of done
    2.1.6 Identify the challenges of implementing agile in your organization

    This step involves the following participants:

    • Product owners, product managers, and scrum masters
    • Delivery managers and senior leaders
    • Stakeholders and delivery teams

    Outcomes of this step

    • A better understanding of what Agile is and why we do it.

    Exercise 2.1.1 Share what Agile means to you

    30-60 minutes

    1. What is Agile? Why do we do it?
    2. As a group, discuss and capture your thoughts on:
      1. What is Agile (its characteristics, practices, differences from alternatives, etc.)?
      2. Why do we do it (its drivers, benefits, advantages, etc.)?
    3. Capture your findings in the table below:

    What is Agile?

    Why do we do it?

    (e.g. Agile mindset, principles, and practices)

    (e.g. benefits)

    Output

    • Your current understanding of Agile and its benefits

    Participants

    • Product owners, product managers, and scrum masters
    • Delivery managers
    • Delivery teams
    • Stakeholders
    • Senior leaders

    Why Agile/DevOps? It's about time to value

    Leaders and stakeholders are frustrated with long lead times to implement changes. Agile/DevOps promotes smaller, more frequent releases to start earning value sooner.

    A graph demonstrating the increased frequency of release expected over time, from 1960 - present

    Time to delivering value depends on frequency of releases.
    Source: 5Q Partners

    The pandemic accelerated the speed of digital transformation

    With the massive disruption preventing people from gathering, businesses shifted to digital interactions with customers.

    December 2019 - 36%; acceleration of 3 years; July 2020 - 58%.

    Companies also accelerated the pace of creating digital or digitally enhanced products and services.

    December 2019 - 35%; acceleration of 3 years; July 2020 - 55%.

    (McKinsey, 2020 )

    "The Digital Economy incorporates all economic activity reliant on or significantly enhanced by the use of digital inputs, including digital technologies, digital infrastructure, digital services and data."
    (OECD Definition)

    What does "elite" DevOps look like?

    This is an image of an annotated table showing what elite devops looks like.

    Where are you now?
    Where do You Want to Be?

    * Google Cloud/Accelerate State of DevOps 2021

    Realize and sustain value with DevOps

    Businesses with elite DevOps practices…

    973x more frequent faster lead time code deployments from commit to deploy, 3x 6570x lower change failure rate faster time to recover.

    Waterfall vs. Agile – the "what" (How are they different?)

    This is an example of the Waterfall Approach.

    A "One and Done" Approach (Planning & Documentation Based)
    Elapsed time to deliver any value: Months to years

    This is an example of the Agile Approach

    An "Iterative" Approach (Empirical/Evidence Based)
    Elapsed time to deliver any value: Weeks

    (Optional) Exercise 2.1.2 A tale of two teams

    Discussion (5-10 minutes)

    As a group, discuss how these teams differ

    Team 1:
    An image of the business analyst passing the requirements baton to the architect runner.

    Team 2:
    An image of team of soldiers carrying a heavy log up a beach

    Image Credit: DVIDS

    Discuss differences between these teams:
    • How are they different?
    • How would you coach/train/manage/lead?
    • How does team members' behavior differ?
    • How would you measure each team?
    What would have to happen at your organization to make working like this possible?

    Output

    • How your organization can support Agile behavior and mindset

    Participants

    • Product owners, product managers, and scrum masters
    • Delivery managers
    • Delivery teams
    • Stakeholders
    • Senior leaders

    Dissect the Agilist's Oath

    Read and consider each element of the oath.

    • As a member of this Scrum team, I recognize that we are all equally and collectively responsible for the success of this project.
    • Success is defined as achieving the best possible outcome for our stakeholders given the constraints of time, money, and circumstances we will face.
    • We will achieve this by working collaboratively with our product owner to regularly deliver high-quality, working, tested code that can be demonstrated, and we will adjust our path forward based on the feedback we receive.
    • I will holistically embrace the concept of "good enough for now" into my work practices, because I know that waiting for the best/perfect solution does not yield optimal results.
    • Collectively, we will work to holistically minimize risk for the project across all phases and disciplines.
    • My primary role will be _____ [PO, SM, BA, Dev, Arch, Test, Ops, etc.], but I will contribute wherever and however best serves the current needs of the project.
    • I recognize that working in Agile/Scrum is not an excuse to ignore important things like adequate design and documentation. Collectively, we will ensure that these things are completed incrementally to a level of detail and quality which adequately serves the organization and stakeholders.
    • We are a team, and we will succeed or fail as one.

    Exercise 2.1.3 (Optional) Dissect the Agilist's Oath

    30 minutes

    1. Each bullet point in the Agilist's Oath is chosen to convey one of eight key messages about Agile practices and the mindset change that's required by everyone involved.
    2. As a group, discuss the "message" for each bullet point in the Agilist's Oath. Then identify which of them would be "easy" and "hard" to achieve in your organization.
    • As a member of this Scrum team, I recognize that we are all equally and collectively responsible for the success of this project.
    • Success is defined as achieving the best possible outcome for our stakeholders given the constraints of time, money, and circumstances we will face.
    • We will achieve this by working collaboratively with our product owner to regularly deliver high-quality, working, tested code that can be demonstrated, and we will adjust our path forward based on the feedback we receive.
    • I will holistically embrace the concept of "good enough for now" into my work practices, because I know that waiting for the best/perfect solution does not yield optimal results.
    • Collectively, we will work to holistically minimize risk for the project across all phases and disciplines.
    • My primary role will be _____ [PO, SM, BA, Dev, Arch, Test, Ops, etc.], but I will contribute wherever and however best serves the current needs of the project.
    • I recognize that working in Agile/Scrum is not an excuse to ignore important things like adequate design and documentation. Collectively, we will ensure that these things are completed incrementally to a level of detail and quality which adequately serves the organization and stakeholders.
    • We are a team, and we will succeed or fail as one.

    Which aspects of the Agilist's Oath are "easy" in your org?

    Which aspects of the Agilist's Oath are "hard" in your org?

    Output

    • How your organization can support Agile behavior and mindset

    Participants

    • Product owners, product managers, and scrum masters
    • Delivery managers
    • Delivery teams
    • Stakeholders
    • Senior leaders

    Be aware of common myths around Agile

    Agile does not . . . .

    1. … solve development and communication issues.
    2. … ensure you will finish requirements faster.
    3. … mean you don't need planning and documentation.

    "Although Agile methods are increasingly being adopted in globally distributed settings, there is no panacea for success."
    – "Negotiating Common Ground in Distributed Agile Development: A Case Study Perspective."

    "Without proper planning, organizations can start throwing more resources at the work which spirals into the classic Waterfall issues of managing by schedule."
    – Kristen Morton, Associate Implementation Architect,
    OneShield Inc., Info-Tech Interview

    Agile's four core values

    "…while there is value in the items on the right, we value the items on the left more."
    – Source: "The Agile Manifesto"

    We value. . .

    Individuals and Interactions

    OVER

    Processes and Tools

    Working Software

    OVER

    Comprehensive Documentation

    Customer Collaboration

    OVER

    Contract Negotiation

    Responding to Change

    OVER

    Following a Plan

    Being Agile

    OVER

    Being Prescriptive

    Consider the traditional/Waterfall SDLC

    With siloes and handoffs, valuable product is delivered only at the end of an extended project lifecycle.

    This is an image of the Traditional Waterfall SDLC approach

    View additional transition models in the appendix

    Agile* SDLC

    With shared ownership instead of silos, we can deliver value at the end of every iteration (aka sprint)

    Key Elements of the Agile SDLC

    • You are not "one-and-done". There are many short iterations with constant feedback.
    • There is an empowered product owner. This is a single authoritative voice that represents stakeholders.
    • There is a fluid product backlog. This enables prioritization of requirements "just-in-time"
    • Cross-functional, self-managing team. This team makes commitments and is empowered by the organization to do so.
    • Working, tested code at the end of each sprint. Value becomes more deterministic along sprint boundaries.
    • Demonstrate to stakeholders. Allow them to see and use the functionality and provide necessary feedback.
    • Feedback is being continuously injected back into the product backlog. This shapes the future of the solution.
    • Continuous improvement through sprint retrospectives.
    • "Internally Governed" when done right (the virtuous cycle of sprint-demo-feedback).

    This is a picture of the Agile SDLC approach.

    * There are many Agile methodologies to choose from, but Scrum (shown above) is by far the most widely used.

    Scrum roles and responsibilities

    Product Owner

    Scrum Master

    Team Members

    Responsible

    • For identifying the product features and their importance in the final deliverable.
    • For refining and reprioritizing the backlog that identifies which features will be delivered in the next sprint based on business importance.
    • For clearing blockers and escalations when necessary.
    • For leading scrums, retrospectives, sprint reviews, and demonstrations.
    • For team building and resolving team conflicts.
    • For creating, testing, deploying, and supporting deliverables and valuable features.
    • For self-managing. There is no project manager assigning tasks to each team member.

    Accountable

    • For delivering valuable features to stakeholders.
    • For ensuring communication throughout development.
    • For ensuring high-quality deliverables for the product owner.

    Consulted

    • By the team through collaboration, rather than contract negotiation.
    • By the product owner on resolution of risks.
    • By the team on suggestions for improvement.
    • By the scrum master and product owner during sprint planning to determine level of complexity of tasks.

    Informed

    • On the progress of the current sprint.
    • By the team on work completed during the current sprint.
    • On direction of the business and current priorities.

    Scrum ceremonies

    Are any of these challenges for your organization? Done When:

    Project Backlog Refinement (PO & SM): Prepare user stories to be used in the next two to three future sprints. User stories are broken down into small manageable pieces of work that should not span sprints. If a user story is too big for a sprint, it is broken down further here. The estimation of the user story is examined, as well as the acceptance criteria, and each is adjusted as necessary from the Agile team members' input.

    Regularly over the project's lifespan

    Sprint Planning (PO, SM & Delivery Team): Discuss the work for the upcoming sprint with the business. Establish a clear understanding of the expectations of the team and the sprint. The product owner decides if priority and content of the user stories is still accurate. The development team decides what they believe can be completed in the sprint, using the user stories, in priority order, refined in backlog refinement.

    At/before the start of each sprint

    Daily Stand-Up (SM & Delivery Team): Coordinate the team to communicate progress and identify any roadblocks as quickly as possible. This meeting should be kept to fifteen minutes. Longer conversations are tabled for a separate meeting. These are called "stand-ups" because attendees should stay standing for the duration, which helps keep the meeting short and focused. The questions each team member should answer at each meeting: What did I do since last stand-up? What will I do before the next stand-up? Do I have any roadblocks?

    Every day during the sprint

    Sprint Demo (PO, SM, Delivery Team & Stakeholders): Review and demonstrate the work completed in the sprint with the business (demonstrate working and tested code which was developed during the sprint and gather stakeholder feedback).

    At the end of each sprint

    Sprint Retrospective (SM & Delivery Team & PO): Discuss how the sprint worked to determine if anything can be changed to improve team efficiency. The intent of this meeting is not to find/place blame for things that went wrong, but instead to find ways to avoid/alleviate pain points.

    At the end of each sprint

    Sample delivery sprint calendar

    The following calendar illustrates a two-week Scrum cadence (including ceremonies). This diagram is for illustrative purposes only. The length of the sprint and timing of ceremonies may differ from delivery team to delivery team based on their needs and schedules.

    An image of a sample sprint delivery calendar

    Sample delivery sprint calendar

    The following calendar illustrates a three-week Scrum cadence (including ceremonies). This diagram is for illustrative purposes only. The length of the sprint and timing of ceremonies may differ from delivery team to delivery team based on their needs and schedules.

    An image of a sample sprint delivery calendar

    Ensure your teams have the right information

    Implement and enforce your definition of ready at each stage of planning. Ensure your teams understand the required tasks by clarifying the definition of done.*

    Ready

    Done
    • The request has a defined problem, and the value is understood.
    • The request is documented, and the owner is identified.
    • Business and IT roles are committed to participating in estimation and planning activities.
    • Estimates and plans are made and validated with IT teams and business representatives.
    • Stakeholders and decision makers accept the estimates and plans as well as the related risks.
    • Estimates and plans are documented and slated for future review.

    * Note that your definitions of ready and done may vary from project to project, and they should be decided on collectively by the delivery team at the beginning of the project (part of setting their "norms") and updated if/when needed.

    Exercise 2.1.4 (Optional) Create definition of ready and done for an oil change

    10-15 minutes

    Step 1:

    1. As a group, create a definition of ready and done for doing an oil change (this will help you to understand the nature and value of a definition of ready and done using a relatable example):

    Definition of Ready

    Checklist:

    Definition of Done

    Checklist – For each user story:

    The checklist of things that must be true/done to begin the oil change.

    • We have the customer's car and keys
    • We know which grade of oil the customer wants

    The checklist of things that must be true/done at the end of the oil change.

    • The oil has been changed
    • A reminder sticker has been placed on windshield

    Exercise 2.1.4 (Optional) Create your prototype definitions of ready

    30-60 minutes

    Step 2:

    1. As a group, review the two sample definitions of ready below and select the one you consider to be the best starting point for your prototype definition of ready.

    Definition of Ready SAMPLE 1:

    Checklist – For each user story:

    • Technical and business risks are identified.
    • Resources are available for development.
    • Story has been assigned to a sprint/iteration.
    • Organizational business value is defined.
    • A specific user has been identified.
    • Stakeholders and needs defined.
    • Process impacts are identified.
    • Data needs are defined.
    • Business rules and non-functional requirements are identified.
    • Acceptance criteria are ready.
    • UI design work is ready.
    • Story has been traced to the project, epic, and sprint goal.

    Definition of Ready SAMPLE 2:

    Checklist – For each user story:

    • The value of story to the user is clearly indicated.
    • The acceptance criteria for story have been clearly described.
    • User story dependencies identified.
    • User story sized by delivery team.
    • Scrum team accepts user experience artifacts.
    • Performance criteria identified, where appropriate.
    • Person who will accept the user story is identified.
    • The team knows how to demo the story.

    Output

    • Prototype definitions of ready and done for your organization

    Participants

    • Product owners, product managers, and scrum masters
    • Delivery managers
    • Delivery teams
    • Stakeholders
    • Senior leaders

    Exercise 2.1.4 (Optional) Create your prototype definitions of ready

    30-60 minutes

    Step 3:

    1. As a group, using the selected sample as your starting point, decide what changes need to be made (keep/add/delete/modify):

    Definition of Ready Checklist – For each user story:

    Disposition

    The value of story to the user is clearly indicated.

    Keep as is

    The acceptance criteria for story have been clearly described. Keep as is
    User story dependencies identified. Modify to: "Story has been traced to the project, epic, and sprint goal"
    User story sized by delivery team. Modify to: "User Stories have been sized by the Delivery team using Story Points"
    Scrum team accepts user experience artifacts. Keep as is
    Performance criteria identified, where appropriate. Keep as is
    Person who will accept the user story is identified.

    Delete

    The team knows how to demo the story. Keep as is

    Add: "Any performance related criteria have been identified where appropriate"

    Add: "Any data model related changes have been identified where needed"

    Output

    • Prototype definitions of ready and done for your organization

    Participants

    • Product owners, product managers, and scrum masters
    • Delivery managers
    • Delivery teams
    • Stakeholders
    • Senior leaders

    Exercise 2.1.4 (Optional) Create your prototype definitions of ready

    30-60 minutes

    Step 4:

    1. As a group, capture and agree on your prototype definition of ready*:

    Definition of Ready

    Checklist – For each user story:

    User stories and related requirements contain clear descriptions of what is expected of a given functionality. Business value is identified.

    • The value of the story to the user is clearly indicated.
    • The acceptance criteria for the story have been clearly described.
    • Story has been traced to the project, epic, and sprint goal.
    • User stories have been sized by the delivery team using story points.
    • Scrum team accepts user experience artifacts.
    • Performance criteria identified, where appropriate.
    • The team knows how to demo the story.
    • Any performance-related criteria have been identified where appropriate.
    • Any data-model-related changes have been identified where needed.

    Record the results in the Roadmap for Transition to Agile Template

    * This checklist helps Agile teams determine if the stories in their backlog are ready for sprint planning. As your team gains experience with Agile, tailor this list to your needs and follow it until the practice becomes second nature.

    Output

    • Prototype definitions of ready and done for your organization

    Participants

    • Product owners, product managers, and scrum masters
    • Delivery managers
    • Delivery teams
    • Stakeholders
    • Senior leaders

    Exercise 2.1.5 (Optional) Create your prototype definitions of done

    30-60 minutes

    Step 5:

    1. As a group, review the two sample definitions of ready below and select the one you consider to be the best starting point for your prototype definition of ready:

    SAMPLE 1:

    Definition of Done Checklist – For each user story:

    • Design complete
    • Code compiles
    • Static code analysis has been performed and passed
    • Peer reviewed with coding standards passed
    • Code merging completed
    • Unit tests and smoke tests are done/functional (preferably automated)
    • Meets the steps identified in the user story
    • Unit & QA test passed
    • Usability testing completed
    • Passes functionality testing including security testing
    • Data validation has been completed
    • Ready to be released to the next stage

    SAMPLE 2:

    Definition of Done Checklist – For each user story:

    • Work was completed in a way that a professional would say they are satisfied with their work.
    • Work has been seen by multiple team members.
    • Work meets the criteria of satisfaction described by the customer.
    • The work is part of a package that will be shared with the customer as soon as possible.
    • The work and any learnings from doing the work have been documented.
    • Completion of the work is known by and visible to all team members.
    • The work has passed all quality, security, and completeness checks as defined by the team.

    Output

    • Prototype definitions of ready and done for your organization

    Participants

    • Product owners, product managers, and scrum masters
    • Delivery managers
    • Delivery teams
    • Stakeholders
    • Senior leaders

    Exercise 2.1.4 (Optional) Create your prototype definitions of done

    30-60 minutes

    Step 6:

    1. As a group, using the selected sample as your starting point, decide what changes need to be made (keep/add/delete/modify):

    Definition of Ready Checklist – For each user story:

    Disposition

    • Work was completed in a way that a professional would say they are satisfied with their work.
    Keep as is
    • Work has been seen by multiple team members.
    Delete
    • Work meets the criteria of satisfaction described by the customer.
    Modify to: "All acceptance criteria for the user story have been met"
    • The work is a part of a package that will be shared with the customer as soon as possible.
    Modify to: "The user story is ready to be demonstrated to Stakeholders"
    • The work and any learnings from doing the work has been documented.
    Keep as is
    • Completion of the work is known by and visible to all team members.
    Keep as is
    • The work has passed all quality, security, and completeness checks as defined by the team.
    Modify to: "Unit, smoke and regression testing has been performed (preferably automated), all tests were passed"
    Add: "Any performance related criteria associated with the story have been met"

    Output

    • Prototype definitions of ready and done for your organization

    Participants

    • Product owners, product managers, and scrum masters
    • Delivery managers
    • Delivery teams
    • Stakeholders
    • Senior leaders

    Exercise 2.1.4 (Optional) Create your prototype definitions of done

    30-60 minutes

    Step 7:

    1. As a group, capture and agree on your prototype Definition of Done*:

    Definition of Done

    Checklist – For each user story:

    When the user story is accepted by the product owner and is ready to be released.

    • Work was completed in a way that a professional would say they are satisfied with their work.
    • All acceptance criteria for the user story have been met.
    • The user story is ready to be demonstrated to stakeholders.
    • The work and any learnings from doing the work have been documented.
    • Completion of the work is known by and visible to all team members.
    • Unit, smoke, and regression testing has been performed (preferably automated), and all tests were passed.
    • Any performance-related criteria associated with the story have been met.

    Record the results in the Roadmap for Transition to Agile Template

    * This checklist helps Agile teams determine if the stories in their backlog are ready for sprint planning. As your team gains experience with Agile, tailor this list to your needs and follow it until the practice becomes second nature.

    Output

    • Prototype definitions of ready and done for your organization

    Participants

    • Product owners, product managers, and scrum masters
    • Delivery managers
    • Delivery teams
    • Stakeholders
    • Senior leaders

    Getting to "Agile DevOps Nirvana" is hard, but it's worth it.

    An image of the trail to climb Mount Everest, from camps 1-4

    Agile DevOps is a progression of cultural, behavioral, and process changes.
    It takes time.

    An image of the trail to climb Mount Everest, with the camps replaced by the steps to deploy Agile, to reach Agile/Devops Nirvana

    Agile DevOps may be hard, but it's worth it…

    It turns out Waterfall is not as good at reducing risk and ensuring delivery after all.

    CHAOS RESOLUTION BY AGILE VERSUS WATERFALL
    Size Method Successful Challenged Failed
    All Size Projects Agile 39% 52% 9%
    Waterfall 11% 60% 29%

    Standish Group; CHAOS REPORT 2015

    "I believe in this [Waterfall] concept, but the implementation described above is risky and invites failure."

    – Winston W. Royce

    Compare Waterfall to Agile

    Waterfall

    Agile

    Roles and Responsibilities

    Silo your resources

    Defined/segregated responsibilities

    Handoffs between siloes via documents

    Avoid siloes

    Collective responsibility

    Transitions instead of handoffs

    Belief System

    Trust the process

    Assign tasks to individuals

    Trust the delivery team

    Assign ownership/responsibilities to the team

    Planning Approach

    Create a detailed plan before work begins

    Follow the plan

    High level planning only

    The plan evolves over project lifetime

    Delivery Approach

    One and done (big bang delivery at end of project)

    Iterative delivery (regularly demonstrate working code)

    Governance Approach

    Phases and gates

    Artifacts and approvals

    Demo working tested code and get stakeholder feedback

    Support delivery team and eliminate roadblocks

    Approach to Stakeholders

    Involved at beginning and end of project

    "Arm's length" relationship with delivery team

    Involved throughout project (sprint by sprint)

    Closely involved with delivery team (through full time PO)

    Approach to Requirements/Scope

    One-time requirements gathering at start of project

    Scope is fixed at beginning of project ("carved in stone")

    On going requirements gathering and refinement over time

    Scope is roughly determined at beginning (expect change)

    Approach to Changing Requirements

    Treats change like it is "bad"

    Onerous CM process (discourages change)

    Scope changes "require approval" and are disruptive

    Accepts change as natural part of development.

    Light Change Management process (change is welcome)

    Scope changes are handled like all changes

    Hybrid SDLC: Wagile/Agilfall/WaterScrumFall

    Valuable product delivered in multiple releases

    A picture of a hybrid waterfall - Agile approach.

    If moving directly from Waterfall to Agile is too much for your organization, this can be a valuable interim step (but it won't give you the full benefits of Agile, so be careful about getting stuck here).

    Exercise 2.1.6 Identify the challenges of implementing Agile in your organization

    30-60 minutes

    1. As a group, discuss:
      1. Why being Agile may be difficult in your organization?
      2. What are some of the roadblocks and speed bumps you may face?
      3. What incremental steps might the organization take toward becoming Agile?

    Record the results in the Roadmap for Transition to Agile Template

    Output

    • Why being Agile is hard in your organization

    Participants

    • Product owners, product managers, and scrum masters
    • Delivery managers
    • Delivery teams
    • Stakeholders
    • Senior leaders

    Step 2.2

    Align teams with Agile fundamentals

    Activities

    2.2.1 Review the results of your Common Agile Challenges Survey (30-60 minutes)
    2.2.2 Align your support with your top five challenges

    This step involves the following participants:

    • Product owners, product managers, and scrum masters
    • Delivery managers and senior leaders
    • Stakeholders and delivery teams

    Outcomes of this step

    • Identify your organization's biggest Agile pain points.

    Be aware of common Agile challenges

    The road to Agile is filled with potholes, speedbumps, roadblocks, and brick walls!

    1. Establish an effective product owner role (PO)
    2. Uncertainty about minimum viable product (MVP)
    3. How non-Agile teams (like architecture, infosec, operations, etc.) work with Agile teams
    4. Project governance/gating process
    5. What is the role of a PM/PMO in Agile?
    6. How to budget/plan Agile projects
    7. How to contract and work with an Agile vendor
    8. An Agile skills deficit (e.g. new-to-Agile teams who have difficulty "doing Agile right")
    9. General resistance to change in the organization
    10. Lack of Agile training, piloting, and coaching
    11. Different Agile approaches are used by different teams
    12. Backlog management and user story decomposition challenges
    13. Quality assurance challenges
    14. Hierarchical management practices and organization boundaries
    15. Difficulty with establishing autonomous Agile teams
    16. Lack of management support for Agile
    17. Poor Agile estimation practices
    18. Difficulty creating effective product roadmaps in Agile
    19. How do we know when an Agile project is ready to go live?
    20. Sprint goals are not being consistently met, or sprint deliverables that are full of bugs

    Exercise 2.2.1 Review the results of your Common Agile Challenges Survey

    30-60 minutes

    1. Using the results of your Common Agile Challenges Survey, fill in the bar chart with your top five pain points:

    A screenshot from Common Agile Challenges Survey

    Output

    • Your organization's biggest Agile pain points identified and prioritized

    Participants

    • Product owners, product managers, and scrum masters
    • Delivery managers
    • Delivery teams
    • Stakeholders
    • Senior leaders

    Exercise 2.2.2 Align your support with your top five challenges

    30 minutes

    Using the Agile Challenges support mapping on the following slides, build your transformation plan and supporting resources. You can build your plan by individual team results or as an enterprise approach.

    Priority Agile Challenge Module Name and Sequence
    1
    1. Agile Foundations
    2. ?
    2
    1. Agile Foundations
    2. ?
    3
    1. Agile Foundations
    2. ?
    4
    1. Agile Foundations
    2. ?
    5
    1. Agile Foundations
    2. ?

    Output

    • Your organization's Agile Challenges transformation plan

    Participants

    • Product owners, product managers, and scrum masters
    • Delivery managers
    • Delivery teams
    • Stakeholders
    • Senior leaders

    Map challenges to supporting modules

    Agile Challenges

    Supporting Resources

    Difficulty establishing an effective product owner (PO) or uncertainty about the PO role

    Modules:

    • Agile Foundations
    • Establish an Effective Product Owner Role
    Uncertainty about minimum viable product (MVP) and how to identify your MVP

    Modules:

    • Agile Foundations
    • Simulate Effective Scrum Practices
    How non-Agile teams (like architecture, info sec, operations, etc.) work with Agile teams

    Modules:

    • Agile Foundations
    • Work With Non-Agile Teams (Future)
    Project Governance/Gating processes that are unfriendly to Agile

    Modules:

    • Agile Foundations
    • Establish Agile-Friendly Gating (Future)
    Uncertainty about the role of a PM/PMO in Agile

    Modules:

    • Agile Foundations
    • Understand the role of PM/PMO in Agile Delivery (Future)
    Uncertainty about how to budget/plan Agile projects

    Modules:

    • Agile Foundations
    • Simulate Effective Scrum Practices
    • Understand Budgeting and Funding for Agile Delivery (Future)
    Creating an Agile friendly RFP/Contract (e.g. how to contract and work with an Agile vendor)

    Modules:

    • Agile Foundations
    • Work Effectively with Agile Vendors (Future)

    Note: Modules listed as (Future) are in development and may be available in draft format.

    Map challenges to supporting modules

    Agile Challenges

    Supporting Resources

    An Agile skills deficit (e.g. new-to-Agile teams who have difficulty "doing Agile right")

    Modules:

    • Agile Foundations
    General resistance in the organization to process changes required by Agile

    Modules:

    • Agile Foundations
    • Manage Organizational Change to Support Agile Delivery (Future)
    Lack of Agile training, piloting and coaching being offered by the organization

    Modules:

    • Agile Foundations
    Different Agile approaches are used by different teams, making it difficult to work together

    Modules:

    • Agile Foundations
    • Build Your Scrum Playbook (Future)
    Backlog management challenges (e.g. how to manage a backlog, and make effective use of Epics, Features, User Stories, Tasks and Bugs)

    Modules:

    • Agile Foundations
    • Manage Your Backlog Effectively
    Quality Assurance challenges (testing not being done well on Agile projects)

    Modules:

    • Agile Foundations
    • Establish Effect Quality Assurance for Agile Delivery (Future);
    • Use Test Automation Effectively (Future)
    Hierarchical management practices and organization boundaries make it difficult to be Agile

    Modules:

    • Agile Foundations
    • Manage Organizational Change to Support Agile Delivery (Future)

    Note: Modules listed as (Future) are in development and may be available in draft format.

    Map challenges to supporting modules

    Agile Challenges

    Supporting Resources

    Difficulty with establishing autonomous Agile teams (self managing, cross functional teams that are empowered by the organization to deliver)

    Modules:

    • Agile Foundations
    • Manage Organizational Change to Support Agile Delivery (Future)
    Lack of management support for Agile

    Modules:

    • Agile Foundations
    • Manage Organizational Change to Support Agile Delivery (Future)
    Poor understanding of Agile estimation techniques and how to apply them effectively

    Modules:

    • Agile Foundations
    • Estimation Module
    Difficulty creating effective product roadmaps in Agile

    Modules:

    • Agile Foundations
    • Product Roadmapping Tool
    How do we know when an Agile project is ready to go live

    Modules:

    • Agile Foundations
    • Decide When to Go Live (Future)
    Sprint goals are not being consistently met, or Sprint deliverables that are full of bugs

    Modules:

    • Agile Foundations
    • Establish Effect Quality Assurance for Agile Delivery (Future);
    • Use Test Automation Effectively (Future)

    Note: Modules listed as (Future) are in development and may be available in draft format.

    Map challenges to supporting blueprints

    Agile Challenges

    Supporting Resources

    Difficulty establishing an effective product owner (PO) or uncertainty about the PO role

    Blueprints: Build a Better Product Owner; Managing Requirements in an Agile Environment

    Uncertainty about minimum viable product (MVP) and how to identify your MVP

    Blueprints: Deliver on Your Digital Product Vision; Managing Requirements in an Agile Environment

    How non-Agile teams (like architecture, info sec, operations, etc.) work with Agile teams

    Blueprints: Create a Horizontally Optimized SDLC to Better Meet Business Demands, Extend Agile Practices Beyond IT, Implement DevOps Practices That Work; Build Your BizDevOps Playbook, Embed Security into the DevOps Pipeline

    Project Governance/Gating processes that are unfriendly to Agile

    Blueprints: Streamline Your Management Process to Drive Performance, Drive Business Value With a Right-Sized Project Gating Process

    Uncertainty about the role of a PM/PMO in Agile

    Blueprints: Define the Role of Project Management in Agile and Product-Centric Delivery, Create a Horizontally Optimized SDLC to Better Meet Business Demands

    Uncertainty about how to budget/plan Agile projects

    Blueprints: Identify and Reduce Agile Contract Risk

    Creating an Agile friendly RFP/Contract (e.g. how to contract and work with an Agile vendor)

    Blueprints: Identify and Reduce Agile Contract Risk

    Note: Modules listed as (Future) are in development and may be available in draft format.

    Map challenges to supporting blueprints

    Agile Challenges

    Supporting Resources

    An Agile skills deficit (e.g. new-to-Agile teams who have difficulty "doing Agile right")

    Blueprints: Perform an Agile Skills Assessment; Mentoring for Agile Teams

    General resistance in the organization to process changes required by Agile

    Blueprints: Master Organizational Change Management Practices

    Lack of Agile training, piloting and coaching being offered by the organization

    Blueprints: Perform an Agile Skills Assessment; Mentoring for Agile Teams

    Different Agile approaches are used by different teams, making it difficult to work together

    Blueprints: Create a Horizontally Optimized SDLC to Better Meet Business Demands, Extend Agile Practices Beyond IT

    Backlog management challenges (e.g. how to manage a backlog, and make effective use of epics, features, user stories, tasks and bugs)

    Blueprints: Deliver on Your Digital Product Vision, Managing Requirements in an Agile Environment

    Quality Assurance challenges (testing not being done well on Agile projects)

    Blueprints: Build a Software Quality Assurance Program, Automate Testing to Get More Done

    Hierarchical management practices and organization boundaries make it difficult to be Agile

    Blueprints: Master Organizational Change Management Practices

    Map challenges to supporting blueprints

    Agile Challenges

    Supporting Resources

    Difficulty with establishing autonomous Agile teams (self managing, cross functional teams that are empowered by the organization to deliver)

    Blueprints: Master Organizational Change Management Practices

    Lack of management support for Agile

    Blueprints: Master Organizational Change Management Practices

    Poor understanding of Agile estimation techniques and how to apply them effectively

    Blueprints: Estimate Software Delivery with Confidence, Managing Requirements in an Agile Environment

    Difficulty creating effective product roadmaps in Agile

    Blueprints: Deliver on Your Digital Product Vision

    How do we know when an Agile project is ready to go live

    Blueprints: Optimize Applications Release Management,Drive Business Value With a Right-Sized Project Gating Process, Managing Requirements in an Agile Environment

    Sprint goals are not being consistently met, or sprint deliverables that are full of bugs

    Blueprints: Build a Software Quality Assurance Program, Automate Testing to Get More Done, Managing Requirements in an Agile Environment

    Step 2.3

    Move stepwise to iterative Agile delivery (Optional)

    Activities

    2.3.1 (Optional) Identify a hypothetical project
    2.3.2 (Optional) Capture your traditional delivery approach
    2.3.3 (Optional) Consider what a two-phase delivery looks like
    2.3.4 (Optional) Consider what a four-phase delivery looks like
    2.3.5 (Optional) Consider what a four-phase delivery with monthly sprints looks like
    2.3.6 (Optional) Decide on your target state and the steps required to get there

    This step involves the following participants:

    • Product owners, product managers, and scrum masters
    • Delivery managers and senior leaders
    • Stakeholders and delivery teams

    Outcomes of this step

    • Understand the changes that must take place in your organization to support a more Agile delivery approach.

    Moving stepwise from traditional to Agile

    Your transition to Agile and more frequent releases doesn't need to be all at once. Organizations may find it easier to build toward smaller iterations.

    An image of the stepwise approach to adopting Agile.

    Exercise 2.3.1 (Optional) Identify a hypothetical project

    15-30 minutes

    1. As a group, consider some typical, large, mission-critical system deliveries your organization has done in the past (name a few as examples).
    2. Imagine a project like this has been assigned to your team, and the plan calls for delivering the system using your traditional delivery approach and taking two years to complete.
    3. Give this imaginary project a name (e.g. traditional project, our project).

    Name of your imaginary 2-year long project:

    e.g. Big Bang ERP

    Brief Project Description:

    e.g. Replace home-grown legacy ERP with a modern COTS product in a single release scheduled to be delivered in 24 months

    Record this in the Roadmap for Transition to Agile Template

    Info-Tech Best Practice

    For best results, complete these sub-exercises with representatives from as many functional areas as possible
    (e.g. stakeholders, project management, business analysis, development, testing, operations, architecture, infosec)

    Output

    • An imaginary delivery project that is expected to take 2 years to complete

    Participants

    • Product owners, product managers, and scrum masters
    • Delivery managers
    • Delivery teams
    • Stakeholders
    • Senior leaders

    Exercise 2.3.2 (Optional) Capture your traditional delivery approach

    30 minutes

    1. As a group, discuss and capture the high-level steps followed (after project approval) in your traditional delivery approach using the table below and on the next page.

    Step

    Description

    Who is involved

    1
    • Gather detailed requirements (work with project stakeholders to capture all requirements of the system and produce a Detailed Requirements Document)

    PM, Business Analysts, Stakeholders, etc.

    2
    • Produce a Detailed Design Document (develop a design that will meet all requirements identified in the Detailed Requirements Document)
    • Produce a Detailed Test Plan for acceptance of the system
    • Produce a Detailed Project Plan for the system delivery
    • Perform threat and privacy assessment (using the detailed requirements and design documents, perform a Threat Risk Assessment and Privacy Impact Analysis)
    • Submit detailed design to Architecture Review Board
    • Provide Operations with full infrastructure requirements
    PM, Architects, InfoSec, ARB, Operations, etc.
    3
    • Develop software (follow the Detailed Design Document and develop a system which meets all requirements)
    • Perform Unit Testing on all modules of the system as they are developed
    PM, Developers, etc.
    4
    • Create Production Environment based on project specification
    • Perform Integration testing of all modules to ensure the system works as designed
    • Produce an Integration Test Report capturing the results of testing and any deficiencies
    PM, Testers, etc.
    5
    • Fix all Sev 1 and Sev 2 deficiencies found during Integration Testing
    • Perform regression testing
    • Perform User Acceptance Testing as per the Detailed Test Plan
    PM, Developers, Testers, Stakeholders, etc.
    6
    • Product Deployment Plan
    • Perform User and Operations Training
    • Produce updated Threat Risk Assessment and Privacy Impact Analysis
    • Seek CAB (Change Approval Board) approval to go live
    PM, Developers, Testers, Operations, InfoSec, CAB, etc.
    7
    • Close out and Lessons Learned
    • Verify value delivery
    PM, etc.

    Output

    • The high-level steps in your current (traditional) delivery approach and who is involved in each step

    Participants

    • Product owners, product managers, and scrum masters
    • Delivery managers
    • Delivery teams
    • Stakeholders
    • Senior leaders

    Exercise 2.3.2 (Optional) Capture your traditional delivery approach

    Step

    Description

    Who is involved

    1
    • Gather detailed requirements (work with project stakeholders to capture all requirements of the system and produce a Detailed Requirements Document)

    PM, Business Analysts, Stakeholders, etc.

    2
    • Produce a Detailed Design Document (develop a design that will meet all requirements identified in the Detailed Requirements Document)
    • Produce a Detailed Test Plan for acceptance of the system
    • Produce a Detailed Project Plan for the system delivery
    • Perform threat and privacy assessment (using the detailed requirements and design documents, perform a Threat Risk Assessment and Privacy Impact Analysis)
    • Submit detailed design to Architecture Review Board
    • Provide Operations with full infrastructure requirements
    PM, Architects, InfoSec, ARB, Operations, etc.
    3
    • Develop software (follow the Detailed Design Document and develop a system which meets all requirements)
    • Perform Unit Testing on all modules of the system as they are developed
    PM, Developers, etc.
    4
    • Create Production Environment based on project specification
    • Perform Integration testing of all modules to ensure the system works as designed
    • Produce an Integration Test Report capturing the results of testing and any deficiencies
    PM, Testers, etc.
    5
    • Fix all Sev 1 and Sev 2 deficiencies found during Integration Testing
    • Perform regression testing
    • Perform User Acceptance Testing as per the Detailed Test Plan
    PM, Developers, Testers, Stakeholders, etc.
    6
    • Product Deployment Plan
    • Perform User and Operations Training
    • Produce updated Threat Risk Assessment and Privacy Impact Analysis
    • Seek CAB (Change Approval Board) approval to go live
    PM, Developers, Testers, Operations, InfoSec, CAB, etc.
    7
    • Close out and Lessons Learned
    • Verify value delivery
    PM, etc.

    Output

    • The high-level steps in your current (traditional) delivery approach and who is involved in each step

    Participants

    • Product owners, product managers, and scrum masters
    • Delivery managers
    • Delivery teams
    • Stakeholders
    • Senior leaders

    Exercise 2.3.3 (Optional) Consider what a two-phase delivery looks like

    30 minutes

    1. As a group, imagine that project stakeholders tell you two years is too long to wait for the project, and they want to know if they can have something (even if it's not the whole thing) in production sooner.
    2. Now imagine that you are able to convince the stakeholders to work with you to do the following:
      1. Identify their most important project requirements.
      2. Work with you to describe a valuable subset of the project requirements which reflect about ½ of all features they need (call this Phase 1).
      3. Work with you to get this Phase 1 of the project into production in about 1 year.
      4. Agree to leave the remaining requirements (e.g. the less important ones) until Phase 2 (second year of project).
    3. As a group, identify:
      1. How hard this would be for your organization to do, on a scale of 1 to 10.
      2. Identify what changes are needed to make this happen (consider people, processes, and technology).
      3. Capture your results using the table on the following slide.

    Output

    • The high-level steps in your current (traditional) delivery approach and who is involved in each step

    Participants

    • Product owners, product managers, and scrum masters
    • Delivery managers
    • Delivery teams
    • Stakeholders
    • Senior leaders

    Exercise 2.3.3 (Optional) Consider what a two-phase delivery looks like

    30 minutes

    1. What would be needed to let you deliver a two-year project in two one-year phases considering people, process, and technology?

    People

    Processes

    Technology

    • e.g. Stakeholders would need to make hard decisions about which features are more valuable/important than others (and stick to them)
    • e.g. Delivery team and stakeholders would need to work closely together to determine what is a feasible and valuable set of features which can go live in Phase 1
    • e.g. Operations will need to be prepared to support Phase 1 (earlier than before), and then support an updated system after Phase 2
    • e.g. No significant change to traditional processes other than delivering in two phases
    • e.g. Need to decide whether requirements for the full project need to be gathered up front, or do you just do Phase 1, and then Phase 2
    • e.g. No significant changes other than we need a production environment sooner, and infrastructure requirements for the full project may be different from what is needed just for Phase 1

    How difficult would this be to achieve in your organization? (1-easy, 10-next to impossible)

    e.g. 2

    Output

    • Understand how your organization would deliver a large project in two phases

    Participants

    • Product owners, product managers, and scrum masters
    • Delivery managers
    • Delivery teams
    • Stakeholders
    • Senior leaders

    Exercise 2.3.4 (Optional) Consider what a four-phase delivery looks like

    30 minutes

    1. Now, imagine that project stakeholders tell you that even one year is still too long to wait for something of value in production, and they want to know if they can have something (even if it's not the whole thing) in production sooner.
    2. Now imagine that you are able to convince the stakeholders to work with you to do the following:
      1. From the "Phase 1" requirements in Exercise 2.3.3, they will identify the most important ones that they need first.
      2. They will work with you to describe a valuable subset of these project requirements which reflect about ½ of all features they need (call this Phase 1A).
      3. They will work with you to get this Phase 1A of the project into production in about six months.
      4. Agree to leave all the remaining requirements (e.g. the less important ones) until later phases.
    1. As a group, identify:
      1. How hard this would be for your organization to do, on a scale of 1 to 10?
      2. Identify what changes are needed to make this happen (consider people, processes, and technology).
      3. Capture your results using the table on the following slide.

    Output

    • Understand how your organization would deliver a large project in two phases

    Participants

    • Product owners, product managers, and scrum masters
    • Delivery managers
    • Delivery teams
    • Stakeholders
    • Senior leaders

    Exercise 2.3.4 (Optional) Consider what a four-phase delivery looks like

    30 minutes

    1. What more would be needed to let you deliver a two-year project in four, six-month phases considering people, process, and technology?

    People

    Processes

    Technology

    • e.g. Stakeholders would need to make even harder (and faster) decisions about which features are most valuable/important than others.
    • e.g. Because we will be delivering releases so quickly, we'll ask the stakeholders to nominate a "primary contact" who can make decisions on requirements for each phase (also to answer questions from the project team, when needed, so they aren't slowed down).
    • e.g. Delivery team and the "primary contact" would work closely together to determine what is a feasible and valuable set of features to go live within Phase 1A, and then repeat this for the remaining Phases.
    • e.g. Operations will need to be prepared to support Phase 1A (even earlier than before), and then support the remaining phases. Ask them to dedicate someone as primary contact for this series of releases, and who provides guidance/support as needed.

    e.g. Heavy and time-consuming process steps (e.g. architecture reviews, data modelling, infosec approvals, change approval board) will need to be streamlined and made more "iteration-friendly."

    e.g. Gather detailed requirements only for Phase 1A, and leave the rest as high-level requirements to be more fully defined at the beginning of each subsequent phase.

    • e.g. We will need (at a minimum) a Production, and a Pre-production environment set up (and earlier in the project lifecycle) and solid regression testing at the end of each phase to ensure the latest Release doesn't break anything.
    • e.g. Since we will be going into production multiple times over this 2-year project, we should consider using automation (e.g. automated build, automated regression testing, and automated deployment).

    How difficult would this be to achieve in your organization? (1-easy, 10-next to impossible)

    e.g. 5

    Output

    • Understand how your organization would deliver a large project in two phases

    Participants

    • Product owners, product managers, and scrum masters
    • Delivery managers
    • Delivery teams
    • Stakeholders
    • Senior leaders

    Exercise 2.3.5 (Optional) Consider what a four-phase delivery with monthly sprints looks like

    30 minutes

    1. Now, imagine that project stakeholders tell you that they are happy with the six-month release approach (e.g. expect to go live four times over the two-year project, with each release providing increased functionality), but they want to see your team's progress frequently between releases.
    2. Additionally, stakeholders tell you that instead of asking you to provide the traditional monthly project status reports, they want you to demonstrate whatever features you have built and work for the system on a monthly basis. This will be done in the form of a demonstration to a selected list of stakeholders each month.
    3. Each month, your team must show working, tested code (not prototypes or mockups, unless asked for) and demonstrate how this month's deliverable brings value to the business.
    4. Furthermore, the stakeholders would like to be able to test out the system each month, so they can play with it, test it, and provide feedback to your team about what they like and what they feel needs to change.
    5. To help you to achieve this, the stakeholders designate their primary contact as the "product owner" (PO) who will be dedicated to the project and will help your team to decide what is being delivered each month. The PO will be empowered by the stakeholders to make decisions on scope and priority on an expedited basis and will also answer questions on their behalf when your team needs guidance.
    6. You agree with the stakeholders these one-month deliverables will be called "sprints."

    Output

    • Understand how your organization would deliver a large project in two phases

    Participants

    • Product owners, product managers, and scrum masters
    • Delivery managers
    • Delivery teams
    • Stakeholders
    • Senior leaders

    Exercise 2.3.5 (Optional) Consider what a four-phase delivery with monthly sprints looks like

    30 minutes

    1. What more would be needed to let you deliver a two-year project in 24 one-month sprints (plus four six-month releases) considering people, process, and technology?

    People

    Processes

    Technology

    • e.g. The team will need to work closely with the product owner (and/or stakeholders) on a continuous basis to understand requirements and their relative priority
    • e.g. Stakeholders will need to be available for demos and testing at the end of each sprint, and provide feedback to the team as quickly as possible
    • e.g. all functional siloes within IT (e.g. analysts, architects, infosec, developers, testers, operations) will need to work hand in hand on a continuous basis to deliver working tested code into a demo/test environment at the end of each sprint
    • e.g. there isn't enough time in each sprint to have team members working in siloes, instead, we will need to work together as a team to ensure that all aspects of the sprint (requirements, design, build, test, etc.) are worked on as needed (team is equally and collectively responsible for delivery of each sprint)
    • e.g. We can't deliver much in 1-month sprints if we work in siloes and are expected to do traditional documentation and handoffs (e.g. requirements document), so we will use a fluid project backlog instead of requirements documents, we will evolve our design iteratively over the course of the many sprints, and we will need to streamline the CAB process to allow for faster (more frequent) deployments
    • e.g. We will need to evolve the system's data model iteratively over the course of many sprints (rather than a one-and-done approach at the beginning of the project)
    • e.g. We will need to quickly decide the scope to be delivered in each sprint (focusing on highest value functionality first). Each sprint should have a well-defined "goal" that the team is trying to achieve
    • We will need any approval processes (e.g. architecture review, infosec review, CAB approval) to be streamlined and simplified in order to support more frequent and iterative deployment of the system
    • e.g. We will need to maximize our use of automation (build, test, and deploy) in order to maximize what we can deliver in each sprint (Note: the ROI on automation is much higher when we deliver in sprints than in a one-and-done delivery because we are iterating repeatedly over the course of the project
    • e.g. We will need to quickly stand-up environments (dev, test, prod, etc.) and to make changes/enhancements to these environments quickly (it makes sense to leverage infrastructure as a service [IaaS] techniques here)
    • e.g. We will need to automate our security related testing (e.g. static and dynamic security testing, penetration testing, etc.) so that it can be run repeatedly before each release moves into production. We may need to evolve this automated testing with each sprint depending on what new features/functions are being delivered in each release

    How difficult would this be to achieve in your organization? (1-easy, 10-next to impossible)

    e.g. 8

    Output

    • Understand how your organization would deliver a large project in two phases

    Participants

    • Product owners, product managers, and scrum masters
    • Delivery managers
    • Delivery teams
    • Stakeholders
    • Senior leaders

    Exercise 2.3.6 (Optional) Define the steps to reach your target state

    30 minutes

    1. From Exercises 2.3.1-2.3.5, identify your current state on the stepwise transition from traditional to Agile (e.g. one-and-done).
    2. Then, identify your desired future state (e.g. 24 one-month sprints with six-month releases).
    3. Now, review your people, process, and technology changes identified in Exercises 2.3.1-2.3.5 and create a roadmap for this transition using the table on the next slide.

    Identify your current state from Exercises 2.3.1-2.3.5

    e.g. One-and-done

    Identify your desired state from Exercises 2.3.1-2.3.5

    e.g. 24x1 Month Sprints

    Output

    • A roadmap and timeline for adopting a more Agile delivery approach

    Participants

    • Product owners, product managers, and scrum masters
    • Delivery managers
    • Delivery teams
    • Stakeholders
    • Senior leaders

    Exercise 2.3.6 (Optional) Define the steps to reach your target state

    30 minutes

    1. Fill in the table below with your next steps. Identify who will be responsible for each step along with the timeline for completion: "Now" refers to steps you will take in the immediate future (e.g. days to weeks), "Next" refers to steps you will take in the medium term (e.g. weeks to months), and "Later" refers to long-term items (e.g. months to years).

    Now

    Next Later

    What are you going to do now?

    What are you going to do very soon?

    What are you going to do in the future?

    Roadmap Item

    Who

    Date

    Roadmap Item

    Who

    Date

    Roadmap Item

    Who

    Date

    Work with Stakeholders to identify a product owner for the project.

    AC

    Jan 1

    Break down full deliverable into 4 phases with high level requirements for each phase

    DL

    Feb 15

    Work with operations to set up Dev, Test, Pre-Prod, and Prod environments for first phase (make use of automation/scripting)

    DL

    Apr 15

    Work with PO and stakeholders to help them understand Agile approach

    Jan 15

    Work with PO to create a project backlog for the first phase deliverable

    JK

    Feb 28

    Work with QA group to select and implement test automation for the project (start with smoke and regression tests)

    AC

    Apr 30

    Work with project gating body, architecture, infosec and operations to agree on incremental deliveries for the project and streamlined activities to get there

    AC

    Mar 15

    Record the results in the Roadmap for Transition to Agile Template

    Output

    • A roadmap and timeline for adopting a more Agile delivery approach

    Participants

    • Product owners, product managers, and scrum masters
    • Delivery managers
    • Delivery teams
    • Stakeholders
    • Senior leaders

    Step 2.4

    Identify insights and team feedback

    Activities

    2.4.1 Identify key insights and takeaways
    2.4.2 Perform an exit survey

    This step involves the following participants:

    • Product owners, product managers, and scrum masters
    • Delivery managers and senior leaders
    • Stakeholders and delivery teams

    Outcomes of this step

    • Identify your key insights and takeaways from Phase 2

    Exercise 2.4.1 Identify key insights and takeaways

    30 minutes

    1. As a group, discuss and capture your thoughts on:
      1. What key insights have participants gained from the intro to Agile presentation?
      2. What if any takeaways do participants feel are needed as a result of the presentation?
      3. What changes need to be made in the organization to support/enhance Agile adoption?
    2. Capture your findings in the table below:
    What key insights have you gained? What takeaways have you identified?
    • (e.g. better understanding of Agile mindset, principles, and practices)
    • (e.g. how you can improve/spread Agile practices in the organization)

    Output

    • A better understanding of Agile principles and practices
    • Action items that will help solidify Agile practices in the organization

    Participants

    • Product owners, product managers, and scrum masters
    • Delivery managers
    • Delivery teams
    • Stakeholders
    • Senior leaders

    Exercise 2.4.2 Perform an exit survey

    30 minutes

    1. Wrap up this section by addressing any remaining questions participants still have.
    2. Create your local exit survey by copying the template using the link below. Then copy and distribute your local survey link.
    3. Collect the consolidated survey results in preparation for your next steps.
    4. NOTE: Using this survey template requires having access to Microsoft Forms. If you cannot access Microsoft Forms, an Info-Tech analyst can send the survey for you. Alternatively, this survey can be done with sticky notes and a pen and paper to calculate the outcomes.

    Download Survey Template:

    Develop Your Agile Approach Exit Survey Template

    Output

    • A better understanding of Agile principles and practices
    • Action items that will help solidify Agile practices in the organization

    Participants

    • Product owners, product managers, and scrum masters
    • Delivery managers
    • Delivery teams
    • Stakeholders
    • Senior leaders

    Agile Modules

    Prioritize Agile support with your top challenges

    Backlog Management

    Scrum Simulation

    Estimation

    Product Owner

    Product Roadmapping

    1: User stories and the art of decomposition

    2: Effective backlog management & refinement

    3: Identify insights and team feedback

    1: Scrum sprint planning and retrospective simulation

    2: Pass the balls – sprint velocity game

    1: Improve product backlog item estimation

    2: Agile estimation fundamentals

    3: Understand the wisdom of crowds

    4: Identify insights and team feedback

    1: Understand product management fundamentals

    2: The critical role of the product owner

    3: Manage effective product backlogs and roadmaps

    4: Identify insights and team feedback

    1: Identify your product roadmapping pains

    2: The six "tools" of product roadmapping

    3: Product roadmapping exercise

    Organizations often struggle with numerous pain points around Agile delivery.
    The Common Agile Challenges Survey results will help you identify and prioritize the organization's biggest (most cited) pain points. Treat these pain points like a backlog and address the biggest ones first.

    Agile modules provide supporting activities:
    Each module provides guidance and supporting activities related to a specific Agile challenge from your survey. These modules can be arranged to meet each organization's or team's needs while providing cohesive and consistent messaging. For additional supporting research, please visit the Agile / DevOps Resource Center.
    This phase involves the following participants:

    • Product owners, product managers, and scrum masters
    • Delivery managers and senior leaders
    • Stakeholders and delivery teams

    Backlog Management Module

    Manage your backlog effectively

    Activities

    Backlog 1.1 Identify your backlog and user story decomposition pains
    Backlog 1.2 What are user stories and why do we use them?
    Backlog 1.3 User story decomposition: password reset
    Backlog 1.4 (Optional) Decompose a real epic

    This step involves the following participants:

    • Product owners, product managers, and scrum masters
    • Delivery managers and senior leaders
    • Stakeholders and delivery teams

    Outcomes of this step

    • A better understanding of backlog management and user story decomposition.

    Backlog Exercise 1.1 Identify your backlog and user story decomposition pains

    30-60 minutes

    1. As a group, discuss and capture your thoughts on:
      1. What specific challenges you are facing with backlog management
      2. What specific challenges you are facing with user story decomposition
    1. Capture your findings in the table below:

    What are your specific backlog management and user story decomposition challenges?

    • (e.g. We have trouble telling the difference between epics, features, user stories, and tasks)
    • (e.g. We often don't finish all user stories in a sprint because some of them turn out to be too big to complete in one sprint)

    Output

    • Your specific backlog management and user story decomposition challenges

    Participants

    • Product owners, product managers, and scrum masters
    • Delivery managers
    • Delivery teams
    • Stakeholders
    • Senior leaders

    User stories and the art of decomposition

    User stories are core to Agile delivery.

    Good user story decomposition practices are key to doing Agile effectively.

    Agile doesn't use traditional "shoulds" and "shalls" to capture requirements

    Backlog Exercise 1.2 What are user stories and why do we use them?

    30-60 minutes

    1. User stories are a simple way of capturing requirements in Agile and have the form:

    Why do we capture requirements as user stories (what value do they provide)?

    How do they differ from traditional (should/shall) requirements (and are they better)?

    What else stands out to you about user stories?

    as a someone I want something so that achieve something.

    Example:
    As a banking customer, I want to see the current balance of my accounts so that I can know how much money I have in each account.

    Output

    • A better understanding of user stories and why they are used in Agile delivery

    Participants

    • Product owners, product managers, and scrum masters
    • Delivery managers
    • Delivery teams
    • Stakeholders
    • Senior leaders

    User stories are "placeholders for conversations"

    User stories enable collaboration and conversations to fully determine actual business requirements over time.

    e.g. As a banking customer, I want to see the current balance of my accounts so that I can know how much money I have in each account.

    Requirements, determined within the iterations, outline the steps to complete the story: how the user will access their account, the types of funds allowed, etc.

    User stories allow the product owners to prioritize and manage the product needs (think of them as "virtual sticky notes").

    User stories come in different "sizes"

    These items form a four-level hierarchy: epics, features, user stories, and tasks.
    They are collectively referred to as product backlog items or (PBIs)

    A table with the following headings: Agile; Waterfall; Relationship; Definition

    The process of taking large PBIs (e.g. epics and features) and breaking them down in to small PBIs (e.g. user stories and tasks) is called user story decomposition and is often challenging for new-to-Agile teams

    Backlog Exercise 1.3 User story decomposition: password reset

    30-60 minutes

    1. As a group, consider the following feature, which describes a high-level requirement from a hypothetical system:
      • FEATURE: As a customer, I want to be able to set and reset my password, so that I can transact with the system securely.
    2. Imagine your delivery team tells you that this is user story is too large to complete in one sprint, so they have asked you to decompose it into smaller pieces. Work together to break this feature down into several smaller user stories:
    User Story 1: User Story 2: User Story 3:
    As A I Want So That. As A I Want So That. As A I Want So That.

    Output

    • An epic which has been decomposed into smaller user stories which can be completed independently

    Participants

    • Product owners, product managers, and scrum masters
    • Delivery managers
    • Delivery teams
    • Stakeholders
    • Senior leaders

    Backlog Exercise 1.3 User story decomposition: password reset

    Epic: As a customer, I want to be able to set and reset my password, so that I can transact securely.

    A single epic can be broken down into multiple user stories

    User Story 1: User Story 2: User Story 3: User Story 4:
    This is a picture of user story 1 This is a picture of user story 2 This is a picture of user story 3 This is a picture of user story 4

    Acceptance Criteria:
    Given that the customer has a password that they want to change,
    When the administrator clicks reset password on the admin console,
    Then the system will change the password and send it to the user.

    Acceptance Criteria:
    Given that the customer has a password that they want to change,
    When they click reset password in the system,
    Then the system will allow them to choose a new password and will save it the password and send it to the user.

    Acceptance Criteria:
    Given that the customer has not logged onto the system before,
    When they initially log in,
    Then the system will prompt them to change their password.

    Acceptance Criteria:
    Given that a password is stored in the database,
    When anyone looks at the password field in the database,
    Then the actual password will not be visible or easily decrypted.

    Are enablers included in your backlogs? Should they be?

    An enabler is any support activity needed to provide the means for future functionality. Enablers build out the technical foundations (e.g. architecture) of the product and uphold technical quality standards.

    Your audience will dictate the level of detail and granularity you should include in your enabler, but it is a good rule of thumb to stick to the feature level.

    Enablers

    Description

    Enabler Epics

    Non-functional and other technical requirements that support your features (e.g. data and system requirements)

    Enabler Capabilities of Features

    Enabler Stories

    Consider the various types of enabler

    Exploration

    Architectural

    Any efforts toward learning customer or user needs and creation of solutions and alternatives. Exploration enablers are heavily linked to learning milestones.

    Any efforts toward building components of your architecture. These will often be linked to delivery teams other than your pure development team.

    Infrastructure

    Compliance

    Any efforts toward building various development and testing environments. Again, these are artifacts that will relate to other delivery teams.

    Any efforts toward regulatory and compliance requirements in your development activities. These can be both internal and external.

    Source: Scaled Agile, "Enablers."

    Create, split, and bundle your PBIs

    The following questions can be helpful in dissecting an epic down to the user story level. The same line of thinking can also be useful for bundling multiple small PBIs together.

    An image showing how to Create, split, and bundle your PBIs

    Backlog Exercise 1.4 (Optional)
    Decompose a real epic

    30 minutes

    1. As a group, select a real epic or feature from one of your project backlogs which needs to be decomposed:
    2. Work together to decompose this epic down into several smaller features and/or user stories (user stories must be small enough to reasonably be completed within a sprint):

    Epic to be decomposed:

    As a ____ I want _____ so that ______

    User Story 1: User Story 2: User Story 3:
    As A I Want So That. As A I Want So That. As A I Want So That.

    Output

    • A real epic from your project backlog which has been decomposed into smaller features and user stories

    Participants

    • Product owners, product managers, and scrum masters
    • Delivery managers
    • Delivery teams
    • Stakeholders
    • Senior leaders

    Backlog Management Module

    Manage your backlog effectively

    Activities

    Backlog 2.1 Identify enablers and blockers

    This step involves the following participants:

    • Product owners, product managers, and scrum masters
    • Delivery managers and senior leaders
    • Stakeholders and delivery teams

    Outcomes of this step

    • Backlog PBI filters.
    • A better understanding of backlog types and levels.

    Effective backlog management and refinement

    Working with a tiered backlog

    an image showing the backlog tiers: New Idea; Ideas; Qualified; Ready - sprint.

    Use a tiered approach to managing your backlog, and always work on the highest priority items first.

    Distinguish your specific goals for refining in the product backlog vs. planning for a sprint itself

    Often backlog refinement is used interchangeably or considered a part of sprint planning. The reality is they are very similar, as the required participants and objectives are the same however, there are some key differences.

    An image of a Venn diagram comparing Backlog Refinement to sprint Planning.

    A better way to view them is "pre-planning" and "planning."

    A backlog stores and organizes PBIs at various stages of readiness

    A well-formed backlog can be thought of as a DEEP backlog:

    • Detailed Appropriately: Product backlog items (PBIs) are broken down and refined as necessary.
    • Emergent: The backlog grows and evolves over time as PBIs are added and removed.
    • Estimated: The effort a PBI requires is estimated at each tier.
    • Prioritized: The PBIs value and priority are determined at each tier.

    (Perforce, 2018)

    An image showing the Ideas; Qualified; Ready; funnel leading to the sprint approach.

    Backlog tiers facilitate product planning steps

    An image of the product planning steps facilitated by Backlog Tiers

    Each activity is a variation of measuring value and estimating effort to validate and prioritize a PBI.

    A PBI meets our definition of done and passes through to the next backlog tier when it meets the appropriate criteria. Quality filters should exist between each tier.

    Backlog Exercise 2.1 Build a starting checklist of quality filters

    60 minutes

    1. Quality filters provide a checklist to ensure each Product Backlog Item (PBI) meets our definition of Done and is ready to move to the next backlog group (status).
    2. Create a checklist of basic descriptors that must be completed between each backlog level.
    3. If you completed this exercise in a different Module, review and update it here.
    4. Use this information to start your product strategy playbook in Deliver on Your Digital Product Vision.

    An image of the backlog tiers, identifying where product backlog and sprint backlog are

    Output

    • List of enablers and blockers to establishing product owners

    Participants

    • Product owners, product managers, and scrum masters
    • Delivery managers
    • Delivery teams
    • Stakeholders
    • Senior leaders

    Outline the criteria to proceed to the next tier via quality filters

    Expand the concepts of defining "ready" and "done" to include the other stages of a PBIs journey through product planning.

    An image showing the approach you will use to Outline the criteria to proceed to the next tier via quality filters

    Info-Tech Insight: A quality filter ensures quality is met and teams are armed with the right information to work more efficiently and improve throughput.

    Define product value by aligning backlog delivery with roadmap goals

    In each product plan, the backlogs show what you will deliver. Roadmaps identify when and in what order you will deliver value, capabilities, and goals.

    Facilitator slides: Explaining MVP

    Notes and Instructions

    The primary intent of this exercise is to explain the complex notion of MVP (it is one of the most misunderstood and contentious issues in Agile delivery). The exercise is intended to explain it in a simple and digestible way that will fundamentally change participants' understanding of MVP.

    Note that the slide contains animations.

    Imagine that your stakeholder tells you they want a blue 4-door sedan (consider this our "MVP" at this point), and you decide to build it the traditional way. As you build it (tires, then frame, then body, then joint body with frame and install engine), the stakeholder doesn't have anything they can use, and so they are only happy (and able to get value) at the end when the entire car is finished (point out the stakeholder "faces" go from unhappy to happy in the end).
    Animation 1:
    When we use Agile methods, we don't want to wait until the end before we have something the stakeholders can use. So instead of waiting until the entire car is completed, we decide our first iteration will be to give the stakeholder "a simple (blue) wheeled transportation device"…namely a skateboard that they can use for a little while (it's not a car, but it is something the stakeholder can use to get places).
    Animation 2:
    After the stakeholder has tried out the skateboard, we ask for feedback. They tell us the skateboard helped them to get around faster than walking, but they don't like the fact that it is so hard to maintain your balance on it. So, we add a handle to the skateboard to turn it into a scooter. The stakeholder then uses the scooter for a while. Stakeholder feedback says staying balanced on the scooter is much easier, but they don't have a place to put groceries when they go shopping, so can we do something about that?
    (Continued on next slide…)

    Facilitator slides: Explaining MVP

    Notes and Instructions
    Animation 3:
    Next, we build the stakeholder a bicycle and let them use it for a while before asking for feedback. The stakeholder tells us they love the bicycle, but they admit they get tired on long trips, so is there something we can do about that?
    Animation 4:
    So next we add a motor to the bicycle to turn it into a motorcycle, and again we give it to the stakeholder to use for a while. When we ask the stakeholder for feedback, they tell us that they love the motorcycle so much because they love the feeling of the wind in their hair, they've decided that they no longer want a 4-door sedan, but instead would prefer a blue 2-door convertible.
    Animation 5:
    And so, for our last iteration, we build the stakeholder what they actually wanted (a blue 2-door convertible) instead of what they asked for (a blue 4-door sedan), and we see that they are happier than they would have been if we had delivered the traditional way.

    INSIGHTS:

    • An MVP cannot be fully known at the beginning of a project (it is the "journey" of creating the MVP with stakeholders that defines what it looks like in the end).
    • Sometimes, stakeholders don't (or can't) know what they want until they see it.
    • There is no "straight path" to your MVP, you determine the path forward based on what you learned in the previous iterations.
    • This approach is part of the "power of Agile" and demonstrates why Agile can produce better outcomes and happier stakeholders.

    Understanding minimum viable product

    NOT Like This:

    This is a series of images. The top half of the image, shows building a car by starting with the wheels. The bottom Image shows the progression from skateboard, to scooter, to bike, to motorcycle, to car.

    It's Like This:

    Use iterations to maximize value delivery

    An image showing how to use iterations to maximize value delivery.

    Use iterations to reduce accumulated risk

    An image showing how to use iterations to reduce accumulated risk.

    Understanding MVP
    (always be ready to go live)

    A great and wise pharaoh hires two architects to build his memorial pyramids.

    An image shows two architects contribution to pyramid construction.

    Understanding MVP
    (always be ready to go live)

    Several years go by, and then…

    The pharaoh is on his death bed.

    Backlog Management Module

    Manage your backlog effectively

    Activities

    Backlog 3.1 Identify key insights and takeaways
    Backlog 3.2 Perform exit survey and capture results

    This step involves the following participants:

    • Product owners, product managers, and scrum masters
    • Delivery managers and senior leaders
    • Stakeholders and delivery teams

    Outcomes of this step

    • Identify your key insights and takeaways.

    Backlog Exercise 3.1 Identify key insights and takeaways

    30 minutes

    1. As a group, discuss and capture your thoughts on:
      1. What key insights have participants gained from the Intro to Agile presentation?
      2. What if any takeaways do participants feel are needed as a result of the presentation?
      3. What changes need to be made in the organization to support/enhance Agile adoption?
    2. Capture your findings in the table below:

    What key insights have you gained?

    What takeaways have you identified?

    • (e.g. better understanding of Agile mindset, principles, and practices)
    • (e.g. how you can improve/spread Agile practices in the organization)

    Output

    • A better understanding of Agile principles and practices
    • Action items that will help solidify Agile practices in the organization

    Participants

    • Product owners, product managers, and scrum masters
    • Delivery managers
    • Delivery teams
    • Stakeholders
    • Senior leaders

    Backlog Exercise 3.2 Perform an exit survey

    30 minutes

    1. Wrap up this section by addressing any remaining questions participants still have.
    2. Create your local exit survey by copying the template using the link below. Then copy and distribute your local survey link.
    3. Collect the consolidated survey results in preparation for your next steps.
    4. NOTE: Using this survey template requires having access to Microsoft Forms. If you cannot access Microsoft Forms, an Info-Tech analyst can send the survey for you. Alternatively, this survey can be done with sticky notes and a pen and paper to calculate the outcomes.

    Output

    • A better understanding of Agile principles and practices
    • Action items that will help solidify Agile practices in the organization

    Participants

    • Product owners, product managers, and scrum masters
    • Delivery managers
    • Delivery teams
    • Stakeholders
    • Senior leaders

    Download Survey Template:

    Develop Your Agile Approach Exit Survey Template

    Agile Modules

    Prioritize Agile support with your top challenges

    Backlog Management

    Scrum Simulation

    Estimation

    Product Owner

    Product Roadmapping

    1: User stories and the art of decomposition

    2: Effective backlog management & refinement

    3: Identify insights and team feedback

    1: Scrum sprint planning and retrospective simulation

    2: Pass the balls – sprint velocity game

    1: Improve product backlog item estimation

    2: Agile estimation fundamentals

    3: Understand the wisdom of crowds

    4: Identify insights and team feedback

    1: Understand product management fundamentals

    2: The critical role of the product owner

    3: Manage effective product backlogs and roadmaps

    4: Identify insights and team feedback

    1: Identify your product roadmapping pains

    2: The six "tools" of product roadmapping

    3: Product roadmapping exercise

    Organizations often struggle with numerous pain points around Agile delivery.
    The Common Agile Challenges Survey results will help you identify and prioritize the organization's biggest (most cited) pain points. Treat these pain points like a backlog and address the biggest ones first.

    Agile modules provide supporting activities:
    Each module provides guidance and supporting activities related to a specific Agile challenge from your survey. These modules can be arranged to meet each organization's or team's needs while providing cohesive and consistent messaging. For additional supporting research, please visit the Agile / DevOps Resource Center.
    This phase involves the following participants:

    • Product owners, product managers, and scrum masters
    • Delivery managers and senior leaders
    • Stakeholders and delivery teams

    Scrum Simulation Module

    Scrum sprint planning and retrospective simulation

    Activities

    1.1 Identify your scrum pains
    1.2 Review scrum simulation intro
    1.3 Create a mock backlog
    1.4 Review sprint 0
    1.5 Determine a budget and timeline
    1.6 Understand minimum viable product
    1.7 Plan your first sprint
    1.8 Do a sprint retrospective
    1.9 "What if" exercise (understanding what a fluid backlog really means)
    1.10 A sprint 1 example
    1.11 Simulate more sprints

    This step involves the following participants:

    • Product owners, product managers, and scrum masters
    • Delivery managers and senior leaders
    • Stakeholders and delivery teams

    Outcomes of this step

    • A better understanding of Scrum (particularly backlog management and user story decomposition).

    Facilitator slides: Scrum Simulation Introduction

    Introduction Tab

    Talk to the nature of the Scrum team:

    • Collective ownership/responsibility for delivery.
    • The organization has given you great power. With great power comes great responsibility.
    • You may each be specialists in some way, but you need to be prepared to do anything the project requires (no one goes home until everyone can go home).
    • Product owner: Special role, empowered by the organization to act as a single, authoritative voice for stakeholders (again great power/responsibility), determines requirements and priorities, three ears (business/stakeholders/team), holds the vision for the project, answer questions from the team (or finds someone who can answer questions), must balance autonomy with stakeholder needs, is first among equals on the Scrum team, is laser-focused on getting the best possible outcome with the resources, money, and circumstances ← PO acts as the "pathfinder" for the project.
    • Talk about the criticality and qualities of the PO: well-respected, highly collaborative, wise decision maker, a "get it done" type (healthy bias toward immediacy), has a vision for product, understands stakeholders, can get stakeholders' attention when needed, is dedicated full-time to the project, can access help when needed, etc.
    • The rest of you are the delivery team (have avoided singling out an SM for this – not needed for the exercise – but SM is the servant leader/orchestra conductor for the delivery team. The facilitator should act as a pseudo-SM for this exercise).

    Speak about the "bank realizes that the precise scope of the first release can only be fully known at the end of the project" statement and what it means.

    Discuss exercise and everyone's roles (make sure everyone clear), make it as realistic as possible. Your level of participation will determine how much value you get.

    Discuss any questions the participants might have about the background section on the introduction tab. The exercise has been defined in a way that minimizes the scope and complexity of the work to be done by assuming there are existing web-capable services exposed to the bank's legacy system(s) and that the project is mostly about putting a deployable web front end in place.

    Speak about "definition of done": Why was it defined this way? What are the boundaries? What happens if we define it to be only up to unit testing?

    Facilitator slides: Scrum Simulation, Create a Mock Backlog

    Create a Mock Backlog Tab

    This exercise is intended to help participants understand the steps involved in creating an initial backlog and deciding on their MVP.

    Note: The output from this exercise will not be used in the remainder of the simulation (a backlog for the simulation already exists on tab Sprint 0) so don't overdo it on this exercise. Do enough to help the participants understand the basic steps involved (brainstorm features and functions for the app, group them into epics, and decide which will be in- and out-of-scope for MVP). Examples have been provided for all steps of this exercise and are shown in grey to indicate they should be replaced by the participants.

    Step 1: Have all participants brainstorm "features and functions" that they think should be available in the online banking app (stop once you have what feels like a "good enough" list to move on to the next step) – these do not need to be captured as user stories just yet.

    Step 2: Review the list of features and functions with participants and decide on several epics to capture groups of related features and functions (bill payments, etc.). Think of these as forming the high-level structure of your requirements. Now, organize all the features and functions from Step 1, into their appropriate epic (you can identify as many epics as you like, but try to keep them to a minimum).

    Step 3: Point out that on the Introduction tab, you were told the bank wants the first release to go live as soon as possible. So have participants go over the list of features and functions and identify those that they feel are most important (and should therefore go into the first release – that is, the MVP), and which they would leave for future releases. Help participants think critically and in a structured way about how to make these very hard decisions. Point out that the product owner is the ultimate decision maker here, but that the entire team should have input into the decision. Point out that all the features and functions that make up the MVP will be referred to as the "project backlog," and all the rest will be known as the "product backlog" (these are of course, just logical separations, there is only one physical backlog).

    Step 4: This step is optional and involves asking the participants to create user stories (e.g. "As a __, I want ___ so that ___") for all the epics and features and functions that make up their chosen MVP. This step is to get them used to creating user stories, because they will need to get used to doing this. Note that many who are new to Agile often have difficulty writing user stories and end up overdoing it (e.g. providing a long-winded list of things in the "I want ___" part of the user story for an epic) or struggling to come up with something for the "so that ____" part). Help them to get good at quickly capturing the gist of what should be in the user story (the details come later).

    Facilitator slides: Scrum Simulation, Budget and Timeline

    Project Budget and Timeline

    Total Number of Sprints = 305/20 = 15.25 → ROUND UP TO 16 (Why? You can't do a "partial sprint" – plus, give yourself a little breathing room.)

    Cost Per Sprint = 6 x $75 x 8 x 10 = $36,000

    Total Timeline = 16 * 2 = 32 Weeks

    Total Cost of First Release = $36,000 x 16 = $572,000

    Talk about the "commitment" a Scrum delivery team makes to the organization ("We can't tell you exactly what we will deliver, but based on what we know, if you give the team 32 weeks, we will deliver something like what is in the project backlog – subject to any changes our stakeholder tell us are needed"). Most importantly, the team commits to doing the most important backlog items first, so if we run out of time, the unfinished work will be the least valuable user stories. Lastly, to keep to the schedule/timeline, items may move in and out of the project backlog – this is part of the normal and important "horse trading" that takes place on health Agile projects.

    Speak to the fact that this approach allows you to provide a "deterministic" answer about how long a project will take and how much it will cost while keeping the project requirements flexible.

    Facilitator slides: Scrum Simulation, Sprint 0

    Sprint 0 Tab

    This is an unprioritized list, organized to make sense, and includes a user story (plus some stuff), and "good enough estimates" – How good?... Eh! (shoulder shrug)
    Point out the limited ("lazy") investment → Agile principle: simplicity, the art of maximizing the work not done.
    Point out that only way to really understand a requirement is to see a working example (requirements often change once the stakeholders see a working example – the "that's not what I meant" factor).

    Estimates are a balancing act (good enough that we understand the overall approximate size of this, and still acknowledges that more details will have to wait until we decide to put that requirement into a Sprint – remember, no one knows how long this project is going to take (or even what the final deliverable will look like) so don't over invest in estimates here.)

    Sprint velocity calculation is just a best guess → be prepared to find that your initial guess was off (but you will know this early rather than at the end of the project). This should lead to a healthy discussion about why the discrepancy is happening (sprint retrospectives can help here). Note: Sprint velocity doesn't assume working evenings and weekends!

    Speak to the importance of Sprint velocity being based on a "sustainable pace" by the delivery team. Calculations that implicitly expect sustained overtime in order to meet the delivery date must be avoided. Part of the power of Agile comes from this critical insight. Critical → Your project's execution will need to be adjusted to accommodate the actual sprint velocity of the team!

    Point out the "project backlog" and separation from the "product backlog" (and no sprint backlog yet!).

    Point out the function/benefits of the backlog:

    • A single holding place for all the work that needs to be done (so you don't forget/ignore anything).
    • Can calculate how much work is left to do.
    • A mechanism for prioritizing deliverables.
    • A list of placeholders for further discussion.
    • An evolving list that will grow and shrink over time.
    • A "living document" that must be maintained over the course of the project.

    Talk about large items in backlog (>20 pts) and how to deal with them (do we need to break them up now?).

    Give participants time to review the backlog: Questions/What would you be doing if this were real/We're going to collectively work through this backlog.
    Sprint 0 is your opportunity to: get organized as a team, do high level design, strategize on approach, think about test data, environments, etc. – it is the "Ready-Set" in "Ready-Set-Go."
    Think about doing a High/Med/Low value determination for each user story.

    Simulation Exercise 1.1 Identify your Scrum pains

    30 minutes

    1. As a group, discuss and capture your thoughts on:
      • What specific challenges are you facing with your Scrum practices?
    2. Capture your findings in the table below:

    What are your specific Scrum challenges?

    • (e.g. We don't know how to decide on our minimum viable product (MVP), or what to start working on first)
    • (e.g. We don't have a product owner assigned to the project)
    • (e.g. Our daily standups often take 30-60 minutes to complete)
    • (e.g. We heard Scrum was supposed to reduce the number of meetings we have, but instead, meetings have increased)
    • (e.g. We don't know how to determine the budget for an Agile project)

    Output

    • Your specific Scrum related challenges

    Participants

    • Product owners, product managers, and scrum masters
    • Delivery managers
    • Delivery teams
    • Stakeholders
    • Senior leaders

    Simulation Exercise 1.2 Review Scrum Simulation intro

    30 minutes

    1. Ask participants to read the Introduction tab in the Scrum Simulation Exercise(5 minutes)
    2. Discuss and answer any questions the participants may have about the introduction (5 minutes)
    3. Discuss the approach your org would use to deliver this using their traditional approach (5 minutes)

    This is an image of the Introduction tab in the Scrum Simulation Exercise

    How would your organization deliver this using their traditional approach?

    1. Capture all requirements in a document and get signoff from stakeholders
    2. Create a detailed design for the entire system
    3. Build and test the system
    4. Deploy it into production

    Note: Refer to the facilitator slides for more guidance on how to deliver this exercise

    Simulation Exercise 1.3 Create a mock backlog

    30-60 minutes

    Step 1: Brainstorm "Features and Functions" that the group feels would be needed for this app

    Capture anything that you feel might be needed in the Online Banking Application:

    • See account balances
    • Pay a bill online
    • Set up payees for online bill payments
    • Make a deposit online
    • See a history of account transactions
    • Logon and logoff
    • Make an e-transfer
    • Schedule a bill payment for the future
    • Search for a transaction by payee/date/amount/etc.
    • Register for app
    • Reset password

    Note: Refer to the facilitator slides for more guidance on how to deliver this exercise

    Output

    • Create a mock initial backlog for the simulated project

    Participants

    • Product owners, product managers, and scrum masters
    • Delivery managers
    • Delivery teams
    • Stakeholders
    • Senior leaders

    Simulation Exercise 1.3 Create a mock backlog

    30-60 minutes

    Step 2: Identify your epics

    1. Categorize your "Features and Functions" list into several epics for the application:

    Epics

    "Features and Functions" in This Epic

    Administration

    - Logon and logoff
    - Register for app
    - Reset password

    Accounts

    - See account balances
    - See a history of account transactions
    - Search for a transaction by payee/date/amount

    Bill payments

    - Set up payees for online bill payments
    - Pay a bill online
    - Schedule a bill payment for the future

    Deposits

    - Make a deposit online

    E-transfers

    - Make an e-transfer

    Note: Refer to the facilitator slides for more guidance on how to deliver this exercise

    Output

    • Create a mock initial backlog for the simulated project

    Participants

    • Product owners, product managers, and scrum masters
    • Delivery managers
    • Delivery teams
    • Stakeholders
    • Senior leaders

    Simulation Exercise 1.3 Create a mock backlog

    30-60 minutes

    Step 3: Identify your MVP

    1. Decide which "Features and Functions" will be in your MVP and which will be delivered in future releases:

    YOUR MVP (Project Backlog)

    Epics

    "Features and Functions" in This Epic

    Administration

    - Logon and logoff
    - Register for app

    Accounts

    - See account balances
    - See a history of account transactions

    Bill payments

    - Set up payees for online bill payments
    - Pay a bill online

    FOR FUTURE RELEASES (Product Backlog)

    Epics

    In Scope

    Deposits- Make a deposit online
    Accounts- Search for a transaction by payee/date/amount/etc.
    Bill payments- Schedule a bill payment for the future

    Note: Refer to the facilitator slides for more guidance on how to deliver this exercise

    Output

    • Create a mock initial backlog for the simulated project

    Participants

    • Product owners, product managers, and scrum masters
    • Delivery managers
    • Delivery teams
    • Stakeholders
    • Senior leaders

    Simulation Exercise 1.3 Create a mock backlog

    30-60 minutes

    Step 3: Identify your MVP

    1. Decide which "Features and Functions" will be in your MVP and which will be delivered in future releases:

    YOUR MVP EPICS

    Epics

    "Features and Functions" in This Epic

    Administration

    - Logon and logoff
    - Register for app

    Accounts

    - See account balances
    - See a history of account transactions

    Bill payments

    - Set up payees for online bill payments
    - Pay a bill online

    YOUR MVP USER STORIES

    Epics

    In Scope

    Logon and LogoffAs a user, I want to logon/logoff the app so I can do my banking securely
    Register for AppAs a user, I want to register to use the app so I can bank online
    See Account BalancesAs a user, I want to see my account balances so that I know my current financial status
    See a History of Account TransactionsAs a user, I want to see a history of my account transactions, so I am aware of where my money goes
    Set up Payees for Online Bill PaymentsAs a user, I want to set up payees so that I can easily pay my bills
    Pay a Bill OnlineAs a user, I want to pay bills online, so they get paid on time

    Note: Refer to the facilitator slides for more guidance on how to deliver this exercise

    Output

    • Create a mock initial backlog for the simulated project

    Participants

    • Product owners, product managers, and scrum masters
    • Delivery managers
    • Delivery teams
    • Stakeholders
    • Senior leaders

    Simulation Exercise 1.4 Review
    Sprint 0

    The Online Banking Application of the spreadsheet for Sprint 0.

    Step 1: Set aside the Mock Backlog just created (you will be using the Backlog on Sprint 0 for remainder of exercise).
    Step 2: Introduce and walk through the Backlog on the Sprint 0 tab in the Scrum Simulation Exercise.
    Step 3: Discuss and answer any questions the participants may have about the Sprint 0 tab.
    Step 4: Capture any important issues or clarifications from this discussion in the table below.

    Important issues or clarifications from the Sprint 0 tab:

    • (e.g. What is the difference between the project backlog and the product backlog?)
    • (e.g. What do we do with user stories that are bigger than our sprint velocity?)
    • (e.g. Has the project backlog been prioritized?)
    • (e.g. How do we decide what to work on first?)

    Note: Refer to the facilitator slides for more guidance on how to deliver this exercise

    Output

    • Understand Sprint 0 for Scrum Simulation Exercise

    Participants

    • Product owners, product managers, and scrum masters
    • Delivery managers
    • Delivery teams
    • Stakeholders
    • Senior leaders

    Simulation Exercise 1.4 Review
    Sprint 0

    30-60 minutes

    1. Using the information found on the Sprint 0 tab, determine the projected timeline and cost for this project's first release:

    GIVEN

    Total Story Points in Project Backlog (First Release): 307 Story Points
    Expected Sprint Velocity: 20 Story Points/Sprint
    Total Team Size (PO, SM and 4-person Delivery Team): 6 People
    Blended Hourly Rate Per Team Member (assume 8hr day): $75/Hour
    Sprint Duration: 2 Weeks

    DETERMINE

    Expected Number of Sprints to Complete Project Backlog:
    Cost Per Sprint ($):
    Total Expected Timeline (weeks):
    Total Cost of First Release:

    Note: Refer to the facilitator slides for more guidance on how to deliver this exercise

    Output

    • How to determine expected cost and timeline for an Agile project

    Participants

    • Product owners, product managers, and scrum masters
    • Delivery managers
    • Delivery teams
    • Stakeholders
    • Senior leaders

    The Estimation Cone of Uncertainty

    The Estimation Cone of Uncertainty

    Simulation Exercise 1.6 Understanding minimum viable products (MVP)

    30 minutes

    1. Discuss your current understanding of MVP.

    How do you describe/define MVP?

    • (Discuss/capture your understanding of minimum viable product)

    Note: Refer to the facilitator slides for more guidance on how to deliver this exercise

    Output

    • Capture your current understanding of Minimum Viable Product

    Participants

    • Product owners, product managers, and scrum masters
    • Delivery managers
    • Delivery teams
    • Stakeholders
    • Senior leaders

    Facilitator slides: Explaining MVP

    Notes and Instructions

    The primary intent of this exercise is to explain the complex notion of MVP (it is one of the most misunderstood and contentious issues in Agile delivery). The exercise is intended to explain it in a simple and digestible way that will fundamentally change participants' understanding of MVP.
    Note that the slide contains animations.

    Imagine that your stakeholder tells you they want a blue 4-door sedan (consider this our "MVP" at this point), and you decide to build it the traditional way. As you build it (tires, then frame, then body, then joint body with frame and install engine), the stakeholder doesn't have anything they can use, and so they are only happy (and able to get value) at the end when the entire car is finished (point out the stakeholder "faces" go from unhappy to happy in the end).

    Animation 1:
    When we use Agile methods, we don't want to wait until the end before we have something the stakeholders can use. So instead of waiting until the entire car is completed, we decide our first iteration will be to give the stakeholder "a simple (blue) wheeled transportation device"…namely a skateboard that they can use for a little while (it's not a car, but it is something the stakeholder can use to get places).

    Animation 2:
    After the stakeholder has tried out the skateboard, we ask for feedback. They tell us the skateboard helped them to get around faster than walking, but they don't like the fact that it is so hard to maintain your balance on it. So, we add a handle to the skateboard to turn it into a scooter. The stakeholder then uses the scooter for a while. stakeholder feedback says staying balanced on the scooter is much easier, but they don't have a place to put groceries when they go shopping, so can we do something about that?

    (Continued on next slide…)

    Facilitator slides: Explaining MVP

    Notes and Instructions

    Animation 3:
    So next we build the stakeholder a bicycle and let them use it for a while before asking for feedback. The stakeholder tells us they love the bicycle, but they admit they get tired on long trips, so is there something we can do about that?

    Animation 4:
    So next we add a motor to the bicycle to turn it into a motorcycle, and again we give it to the stakeholder to use for a while. When we ask the stakeholder for feedback, they tell us that they LOVE the motorcycle so much, and that because they love the feeling of the wind in their hair, they've decided that they no longer want a 4-door sedan, but instead would prefer a blue 2-door convertible.

    Animation 5:
    And so, for our last iteration, we build the stakeholder what they wanted (a blue 2-door convertible) instead of what they asked for (a blue 4-door sedan), and we see that they are happier than they would have been if we had delivered the traditional way.

    INSIGHTS:
    An MVP cannot be fully known at the beginning of a project (it is the "journey" of creating the MVP with stakeholders that defines what it looks like in the end).
    Sometimes, stakeholders don't (or can't) know what they want until they see it.
    There is no "straight path" to your MVP, you determine the path forward based on what you learned in the previous iterations.
    This approach is part of the "power of Agile" and demonstrates why Agile can produce better outcomes and happier stakeholders.

    Understanding minimum viable product

    NOT Like This:

    This is a series of images. The top half of the image, shows building a car by starting with the wheels. The bottom Image shows the progression from skateboard, to scooter, to bike, to motorcycle, to car.

    It's Like This:

    Use iterations to maximize value delivery

    An image showing how to use iterations to maximize value delivery

    Use iterations to reduce accumulated risk

    An image showing how to use iterations to reduce accumulated risk.

    Understanding MVP
    (always be ready to go live)

    A great and wise pharaoh hires two architects to build his memorial pyramids.

    An image shows two architects contribution to pyramid construction.

    Understanding MVP
    (always be ready to go live)

    Several years go by, and then…

    The pharaoh is on his death bed.

    Simulation Exercise 1.7 Plan your first sprint

    30-60 minutes

    Step 1: Divide participants into independent Scrum delivery teams (max 7-8 people per team) and assign a PO (5 minutes)
    Step 2: Instruct each team to work together to decide on their "MVP strategy" for delivering this project (10-15 minutes)
    Step 3: Have each team decide on which user stories they would put in their first sprint backlog (5-10 minutes)
    Step 4: Have each team report on their findings. (10 minutes)

    Describe your team's "MVP strategy" for this project (Explain why you chose this strategy):

    Identify your first sprint backlog (Explain how this aligns with your MVP strategy):

    What, if anything, did you find interesting, insightful or valuable by having completed this exercise:

    Output

    • Experience deciding on an MVP strategy and creating your first sprint backlog

    Participants

    • Product owners, product managers, and scrum masters
    • Delivery managers
    • Delivery teams
    • Stakeholders
    • Senior leaders

    Simulation Exercise 1.8 Do a sprint retrospective

    30-60 minutes

    Step 1: Thinking about the work you did in Exercise 3.2.7, identify what worked well and what didn't
    Step 2: Create a list of "Start/Stop/Continue" items using the table below
    Step 3: Present your list and discuss with other teams

    1. Capture findings in the table below:

    Start:
    (What could you start doing that would make Sprint Planning work better?)

    Stop:
    (What didn't work well for the team, and so you should stop doing it?)

    Continue:
    (What worked well for the team, and so you should continue doing?)

    Output

    • Experience performing a sprint retrospective

    Participants

    • Product owners, product managers, and scrum masters
    • Delivery managers
    • Delivery teams
    • Stakeholders
    • Senior leaders

    Simulation Exercise 1.9 "What if" exercise (understanding what a fluid backlog really means)

    30-60 minutes

    1. As a team, consider what you would do in each of the following scenarios (treat each one as an independent scenario rather than cumulative):

    Scenario:

    How would you deal with this:

    After playing with and testing the Sprint 1 deliverable, your stakeholders find several small bugs that need to be fixed, along with some minor changes they would like made to the system. The total amount of effort to address all of these is estimated to be 4 story points in total.

    (e.g. First and foremost, put these requests into the Project Backlog, then…)

    Despite your best efforts, your stakeholders tell you that your Sprint 1 deliverable missed the mark by a wide margin, and they have major changes they want to see made to it.

    Several stakeholders have come forward and stated that they feel strongly that the "DEPOSIT – Deposit a cheque by taking a photo" User Story should be part of the first release, and they would like to see it moved from the Product Backlog to the project backlog (Important Note: they don't want this to change the delivery date for the first release)

    Output

    • A better understanding of how to handle change using a fluid project backlog

    Participants

    • Product owners, product managers, and scrum masters
    • Delivery managers
    • Delivery teams
    • Stakeholders
    • Senior leaders

    Simulation Exercise 1.10 A Sprint 1 example

    30-60 minutes

    1. Consider the following example of what your Sprint 1 deliverable could be:

    An example of what your Sprint 1 deliverable could be.

    Output

    • Better understanding of an MVP strategy

    Participants

    • Product owners, product managers, and scrum masters
    • Delivery managers
    • Delivery teams
    • Stakeholders
    • Senior leaders

    Simulation Exercise 1.10 A Sprint 1 example

    30-60 minutes

    1. As a group, discuss this approach, including:
      1. The pros and cons of the approach.
      2. Is this a shippable increment?
      3. What more would you need to do to make it a shippable increment?
    2. Capture your findings in the table below:

    Discussion

    Output

    • Better understanding of an MVP strategy

    Participants

    • Product owners, product managers, and scrum masters
    • Delivery managers
    • Delivery teams
    • Stakeholders
    • Senior leaders

    Simulation Exercise 1.11 Simulate more sprints

    30-60 minutes

    1. As a group, continue to simulate more sprints for the online banking app:
      1. Simulate the planning, execution, demo, and retro stages for additional sprints
      2. Stop when you have had enough
    2. Capture your learnings in the table below:

    Discussion and learnings

    Output

    • Better understanding of an MVP strategy

    Participants

    • Product owners, product managers, and scrum masters
    • Delivery managers
    • Delivery teams
    • Stakeholders
    • Senior leaders

    Scrum Simulation Module

    Simulate effective scrum practices

    Activities

    2.1 Execute the ball passing sprints

    This step involves the following participants:

    • Product owners, product managers, and scrum masters
    • Delivery managers and senior leaders
    • Stakeholders and delivery teams

    Outcomes of this step

    • Model and understand behavioral blockers and patterns affecting Agile teams and organizational culture.

    Pass the balls – sprint velocity game

    Goal 1. Pass as many balls as possible (Story Points) through the system during each sprint.
    Goal 2. Improve your estimation and velocity after each retrospective.

    Backlog

    An image of Sprint, passing balls from one individual to another until you reach the completion point.

    Points Completed

    Rules:

    1. Two people cannot touch the ball at the same time.
    2. Only the first and last person can hold more than one ball at a time.
    3. Every person on the Delivery Team must touch the ball at least once per sprint.
    4. Each team must record its results during the retrospective.

    Scoring:

    1. One point for every ball that completes the system.
    2. Minus one point for every dropped ball.

    Epic 1: 3 sprints

    1. 1-minute Planning
    2. 2-minute Sprints
    3. 1-minute Retrospective

    Group Retrospective
    Epic 2: 3 sprints (repeat)

    1. 1-minute Planning
    2. 2-minute Sprints
    3. 1-minute Retrospective

    Simulation Exercise 1.11 Simulate more sprints

    30-60 minutes

    Goal 1: Pass as many balls (Story Points) through the system during each sprint.
    Goal 2: Improve your estimation and velocity after each retrospective.

    1. Epic 1: 3 sprints
      1. 1-minute Planning
      2. 2-minute Sprints
      3. 1-minute Retrospective
    2. Group Retrospective
    3. Epic 2: 3 sprints
      1. 1-minute Planning
      2. 2-minute Sprints
      3. 1-minute Retrospective
    4. Group Retrospective
    5. Optionally repeat for additional sprints with team configurations or scenarios

    Rules:

    1. Two people cannot touch the ball at the same time.
    2. Only the first and last person can hold more than one ball at a time.
    3. Every person on the delivery team must touch the ball at least once per sprint.
    4. Each team must record its results during the retrospective.

    Scoring:

    1. One point for every ball that completes the system.
    2. Minus one point for every dropped ball.

    Output

    • Understand basic estimation, sprint, and retrospective techniques.
    • Experience common Agile behavior challenges.

    Participants

    • Product owners, product managers, and scrum masters
    • Delivery managers
    • Delivery teams
    • Stakeholders
    • Senior leaders

    Facilitator slides: Sprint velocity game

    Goal:

    Pass as many balls as possible through the system during each cycle.

    Game Setup

    • Divide into teams of 8-16 people. If you have a smaller group, form one team rather than two smaller teams to start. The idea is to cause chaos with too many people in the delivery flow. See alternate versions for adding additional Epics with smaller teams.
    • Read out the instructions and ensure teams understand each one. Note that no assistance will be given during the sprints.

    Use your phone's timer to create 2-minute cycles:

    • 1-minute sprint planning
    • 2-minute delivery sprint
    • 1-minute retrospective and results recording
    • Run 3-4 cycles, then stop for a facilitated discussion of their observations and challenges.
    • Begin epic 2 and run for 3-4 more cycles.

    Facilitator slides: Sprint velocity game

    • Game Cycles
      • Epic 1: 3 complete cycles
      • 1-minute Planning
      • 2-minute Sprints
      • 1-minute Sprint retrospective
    • Group Retrospective
      • Discuss each sprint, challenges, and changes made to optimize throughput.
    • Epic 2: 3 complete cycles
      • 1-minute Planning
      • 2-minute Sprints
      • 1-minute Sprint retrospective
    • Group Retrospective
      • Discuss each sprint, challenges, and changes made to optimize throughput.
    • Game Rules
      • Each ball must have airtime. No ball cannot touch two people at the same time.
      • No person can hold more than one ball at a time.
      • Ball must be passed by every person on a team.
      • You may not pass a ball to a person directly to the person on your left or right.
      • Each team must keep score and record their results during the Retrospective.
    • Scoring
      • 1 point for every ball that completes the system.
      • Minus 1 point for every dropped ball.

    Facilitator slides: Sprint velocity game

    Facilitator Tips

    • Create a feeling of competition to get the teams to rush and work against each other. The goal is to show how this culture must be broken in Agile and DevOps. Then challenge the teams against natural silos and not focus on enterprise goals.
    • Create false urgency to increase stress, errors, and breakdowns in communication.
    • Look for patterns of traditional delivery and top-down management that limit delivery. These will emerge naturally, and teams will fall back into familiar patterns under stress.
    • Look for key lessons you want to reinforce and bring out ball game examples to help teams relate to something that is easier to understand.

    Alternate Versions

    • Run Epic 1 as one team, then have them break into typical Agile teams of 4-9 people. Compare results.
    • Run Epics with different goals: How would their approach change?
      • Fastest delivery
      • Highest production
      • Lowest defect rate
    • Have teams assign a scrum master to coordinate delivery. A scrum master and product owner are part of the overall team, but not part of the delivery team. They would not need to pass balls during each sprint.
    • Increase sprint time. Discuss right sizing sprint to complete work.
    • Give each team different numbers of balls, but don't tell them. Alternately, start each team with half as many balls, then double for Epic 2. Discuss how the sprint backlog affected their throughput.

    Facilitator slides: Sprint velocity game

    Trends to Look For and Discuss

    • False constraints - patterns where teams unnecessarily limited themselves.
    • Larger teams could have divided into smaller working teams, passing the balls between working groups.
    • Instructions did not limit that "team" meant everyone in the group. They could have formed smaller groups to process more work. LEAN
    • Using the first sprint for planning only. More time to create a POC.
    • Teams will start communicating but will grow silent, especially in later sprints. Stress interactions over the process.
    • Borrowing best practices from other teams.
    • Using retrospectives to share ideas with other teams. Stress needs to align with the company's goals, not just the team's goals.
    • How did they treat dropped balls? Rejected as errors, started over (false constraint), or picked up and continued?

    Trends to Look For and Discuss

    • Did individuals dominate the planning and execution, or did everyone feel like an equal member of the team?
    • Did they consider assigning a scrum master? The scrum master and product owner are part of the overall team, but not part of the Delivery Team. They would not need to pass balls during each Sprint.
    • What impacted their expected number of balls completed? Did it help improve quality or was it a distraction?
    • What caused their improvement in velocity? Draw the connection between how teams must work together and the need for stability.
    • Discuss the overall goal and constraints. Did they understand what the desired outcome was? Where did they make assumptions? Add talking points:
      • What if the goal was overall completed balls?
      • What if it was zero defect? No dropped balls.
      • What if it was the fastest delivery? Each ball through the system in the shortest time? Were they timing each ball?

    Scrum Simulation Module

    Simulate effective scrum practices

    Activities

    3.1 Identify key insights and takeaways

    3.2 Perform exit survey and capture results

    This step involves the following participants:

    • Product owners, product managers, and scrum masters
    • Delivery managers and senior leaders
    • Stakeholders and delivery teams

    Outcomes of this step

    • Identify your key insights and takeaways

    Simulation Exercise 3.1
    Identify key insights and takeaways

    30 minutes

    1. As a group, discuss and capture your thoughts on:
      1. What key insights have participants gained from the Intro to Agile presentation?
      2. What if any takeaways do participants feel are needed as a result of the presentation?
      3. What changes need to be made in the organization to support/enhance Agile adoption?
    2. Capture your findings in the table below:

    What key insights have you gained?

    What takeaways have you identified?

    • (e.g. better understanding of Agile mindset, principles, and practices)
    • (e.g. how you can improve/spread Agile practices in the organization)

    Output

    • A better understanding of Agile principles and practices
    • Action items that will help solidify Agile practices in the organization

    Participants

    • Product owners, product managers, and scrum masters
    • Delivery managers
    • Delivery teams
    • Stakeholders
    • Senior leaders

    Simulation Exercise 3.2
    Perform an exit survey

    30 minutes

    1. Wrap up this section by addressing any remaining questions participants still have.
    2. Create your local exit survey by copying the template using the link below. Then copy and distribute your local survey link.
    3. Collect the consolidated survey results in preparation for your next steps.
    4. NOTE: Using this survey template requires having access to Microsoft Forms. If you cannot access Microsoft Forms, an Info-Tech analyst can send the survey for you. Alternatively, this survey can be done with sticky notes and a pen and paper to calculate the outcomes.

    Download Survey Template:

    Develop Your Agile Approach Exit Survey Template

    Output

    • A better understanding of Agile principles and practices
    • Action items that will help solidify Agile practices in the organization

    Participants

    • Product owners, product managers, and scrum masters
    • Delivery managers
    • Delivery teams
    • Stakeholders
    • Senior leaders

    Agile Modules

    Prioritize Agile support with your top challenges

    Backlog Management

    Scrum Simulation

    Estimation

    Product Owner

    Product Roadmapping

    1: User stories and the art of decomposition

    2: Effective backlog management & refinement

    3: Identify insights and team feedback

    1: Scrum sprint planning and retrospective simulation

    2: Pass the balls – sprint velocity game

    1: Improve product backlog item estimation

    2: Agile estimation fundamentals

    3: Understand the wisdom of crowds

    4: Identify insights and team feedback

    1: Understand product management fundamentals

    2: The critical role of the product owner

    3: Manage effective product backlogs and roadmaps

    4: Identify insights and team feedback

    1: Identify your product roadmapping pains

    2: The six "tools" of product roadmapping

    3: Product roadmapping exercise

    Organizations often struggle with numerous pain points around Agile delivery.
    The Common Agile Challenges Survey results will help you identify and prioritize the organization's biggest (most cited) pain points. Treat these pain points like a backlog and address the biggest ones first.

    Agile modules provide supporting activities:

    Each module provides guidance and supporting activities related to a specific Agile Challenge from your survey. These modules can be arranged to meet each organization's or team's needs while providing cohesive and consistent messaging. For additional supporting research, please visit the Agile / DevOps Resource Center.

    This phase involves the following participants:

    • Product owners, product managers, and scrum masters
    • Delivery managers and senior leaders
    • Stakeholders and delivery teams

    Estimation Module

    Improve product backlog item estimation

    Activities

    1.1 Identify your estimation pains

    1.2 (Optional) Why do we estimate?

    1.3 How do you estimate now?

    This step involves the following participants:

    • Product owners, product managers, and scrum masters
    • Delivery managers and senior leaders
    • Stakeholders and delivery teams

    Outcomes of this step

    • A better understanding of Agile estimation practices and how to apply them.

    Establish consistent Agile estimation fundamentals

    an image of a hierarchy answering the question What is an estimate.

    Know the truth about estimates and their potential pitfalls.

    Then, understand how Agile estimation works to avoid these pitfalls.

    Estimation Exercise 1.1 Identify your estimation pains

    30-60 minutes

    1. As a group, discuss and capture your thoughts on:
      1. What specific challenges are you facing with your estimation practices today
      2. Capture your findings in the table below:

    What are your specific Estimation challenges?

    • (e.g. We don't estimate consistently)
    • (e.g. Our estimates are usually off by a large margin)
    • (e.g. We're not sure what approach to use when estimating)

    Output

    • Your specific estimation related challenges

    Participants

    • Product owners, product managers, and scrum masters
    • Delivery managers
    • Delivery teams
    • Stakeholders
    • Senior leaders

    Estimation Exercise 1.2 (Optional) Why do we estimate?

    30 minutes

    1. As a group, discuss and capture your thoughts on:
      1. Why do we do estimates?
      2. What value/merit do estimates have?
    2. Capture your findings in the table below:

    Why would/should you do estimates?

    • (e.g. Our stakeholders need to know how long it will take to deliver a given feature/function)

    Output

    • Better understanding of the need for estimates

    Participants

    • Product owners, product managers, and scrum masters
    • Delivery managers
    • Delivery teams
    • Stakeholders
    • Senior leaders

    Estimation Exercise 1.2 (Optional) Why do we estimate?

    30 minutes

    1. Estimation has its merits
    2. Here are some sample reasons for estimates:
      • "Estimates allow us to predict when a sprint goal will be met, and therefore when a substantial increment of value will be delivered."
      • "Our estimates help our stakeholders plan ahead. They are part of the value we provide."
      • "Estimates help us to de-risk scope of uncertain size and complexity."
      • "Estimated work can be traded in and out of scope for other work of similar size. Without estimates, you can't trade."
      • "The very process of estimation adds value. When we estimate we discuss requirements in more detail and gain a better understanding of what is needed."
      • "Demonstrates IT's commitment to delivering valuable products and changes."
      • "Supports business ambitions with customers and stakeholders."
      • "Helps to build a sustainable value-delivery cadence."

    Source: DZone, 2013.

    Output

    • Better understanding of the need for estimates

    Participants

    • Product owners, product managers, and scrum masters
    • Delivery managers
    • Delivery teams
    • Stakeholders
    • Senior leaders

    Estimation Exercise 1.3 How do you estimate now?

    30 minutes

    1. As a group, speak about now you currently estimate in your organization.
    2. Capture your findings in the table below:

    Why would/should you do estimates?

    • (e.g. We don't do estimates)
    • (e.g. We ask the person assigned to each task in the project plan to estimate how long it will take)

    Output

    • Your current estimation approach

    Participants

    • Product owners, product managers, and scrum masters
    • Delivery managers
    • Delivery teams
    • Stakeholders
    • Senior leaders

    Estimation Module

    Improve product backlog item estimation

    Activities

    2.1 (Optional) Estimate a real PBI

    This step involves the following participants:

    • Product owners, product managers, and scrum masters
    • Delivery managers and senior leaders
    • Stakeholders and delivery teams

    Outcomes of this step

    • A better understanding of Agile estimation practices and how to apply them.

    Don't expect your estimates to be accurate!

    The average rough order of magnitude estimates for software are off by is up to 400%.
    Source: Boehm, 1981

    Estimate inaccuracy has many serious repercussions on the project and organization

    66%

    Average cost overrun(1)

    33%

    Average schedule overrun (1)

    17%

    Average benefits shortfall)1)

    (1) % of software projects with given issue

    Source: McKinsey & Company, 2012

    The Estimation Cone of Uncertainty

    The Estimation Cone of Uncertainty

    What is Agile estimation?

    There is no single Agile estimation technique. When selecting an approach, adopt an Agile estimation technique that works for your organization, and don't be afraid to adapt it to your circumstances. Remember: all estimates are wrong, so use them with care and skepticism.

    • Understands and accepts the limitations of any estimation process.
    • Leverages good practices to counteract these limitations (e.g. wisdom of crowds, quality-first thinking).
    • Doesn't over-invest in individual estimate accuracy (but sees their value "in aggregate").
    • Approach can change from project to project or team to team and evolves/matures over the project lifespan.
    • Uses the estimation process as an effective tool to:
      • Make commitments about what can be accomplished in a sprint (to establish capacity).
      • Convey a measure of progress and rough expected completion dates to stakeholders (including management).

    Info-Tech Insight

    All estimates are wrong, but some can be useful (leverage the "wisdom of crowds" to improve your estimation practices).

    There are many Agile estimation techniques to choose from…

    Consensus-Building Techniques
    Planning Poker

    Most popular by far (stick with one of these unless there is a good reason to consider others)

    This approach uses the Delphi method, where a group collectively estimates the size of a PBI, or user stories, with cards numbered by story points. See our Estimate Software Delivery With Confidence blueprint.

    T-Shirt Sizing

    This approach involves collaboratively estimating PBIs against a non-numerical system (e.g. small, medium, large). See DZone and C# Corner for more information.

    Dot Voting

    This approach involves giving participants a set number of dot stickers or marks and voting on the PBIs (and options) to deliver. See Dotmocracy and Wikipedia for more information.

    Bucket System

    This approach categorizes PBIs by placing them into defined buckets, which can then be further broken down through dividing and conquering. See Agile Advice and Crisp's Blog for more information.

    Affinity Mapping

    This approach involves the individual sizing and sorting of PBIs, and then the order of these PBIs are collaboratively edited. The grouping is then associated with numerical estimates or buckets if desired. See Getting Agile for more information.

    Ordering Method

    This approach involves randomly ordering items on a scale ranging from low to high. Each member will take turns moving an item one spot lower or higher where it seems appropriate. See Apiumhub, Sheidaei Blog (variant), and SitePoint (Relative Mass Valuation) for more information.

    Ensure your teams have the right information

    Estimate accuracy and consistency improve when it is clear what you are estimating (definition of ready) and what it means to complete the PBI (definition of done).
    Be sure to establish and enforce your definition of ready/done throughout the project.

    Ready

    Done
    • The value of the story to the user is indicated.
    • The acceptance criteria for the story have been clearly described.
    • Person who will accept the user story is identified.
    • The team knows how to demo the story…
    • Design complete, code compiles, static code analysis has been performed and passed.
    • Peer reviewed with coding standards passed.
    • Unit test and smoke test are done/functional (preferably automated).
    • Passes functionality testing including security testing…

    What are story points?

    Many organizations use story point sizing to estimate their PBIs
    (e.g. epics, features, user stories, and tasks)

    • A story point is a (unitless) measure of the relative size, complexity, risk, and uncertainty, of a PBI.
    • Story points do not correspond to the exact number of hours it will take to complete the PBI.
    • When using story points, think about them in terms of their size relative to one another.
    • The delivery team's sprint velocity and capacity should also be tracked in story points.

    How do you assign a point value to a user story? There is no easy answer outside of leveraging the experience of the team. Sizes are based on relative comparisons to other PBIs or previously developed items. Example: "This user story is 3 points because it is expected to take 3 times more effort than that 1-point user story."Therefore, the measurement of a story point is only defined through the team's experience, as the team matures.

    Can you equate a point to a unit of time? First and foremost, for the purposes of backlog prioritization, you don't need to know the time, just its size relative to other PBIs. For sprint planning, release planning, or any scenario where timing is a factor, you will need to have a reasonably accurate sprint capacity determined. Again, this comes down to experience.

    "Planning poker" estimation technique

    Leverage the wisdom of crowds to improve your estimates

    an image of the user story points and the Fibonacci sequence

    Planning poker: This approach uses the Delphi method, where a group collectively estimates the size of a PBI or user story, using cards with story points on them.

    Materials: Each participant has deck of cards, containing the numbers of the Fibonacci sequence.

    Typical Participants: Product owner, scrum master (usually acts as facilitator), delivery team.

    Steps:

    1. The facilitator will select a user story.
    2. The product owner answers any questions about the user story from the group.
    3. The group makes their first round of estimates, where each participant individually selects a card without showing it to anyone, and then all selections are revealed at once.
    4. If there is consensus, the facilitator records the estimate and moves onto step 1 for another user story.
    5. If there are discrepancies, the participants should state their case for their selection (especially high or low outliers) and engage in constructive debate.
    6. The group makes an additional round of estimates, where step 3-6 are completed until there is a reasonable consensus.
    7. If the consensus is the user story is too large to fit into a sprint or too poorly defined, then the user story should be decomposed or rewritten.

    Estimation Exercise 2.1 (Optional) Estimate a real PBI

    30-60 minutes

    Step 1: As a group, select a real epic, feature, or user story from one of your project backlogs which needs to be estimated:

    PBI to be Estimated:

    As a ____ I want _____ so that ______

    Step 2: Select one person in your group to act as the product owner and discuss/question the details of the selected PBI to improve your collective understanding of the requirement (the PO will do their best to explain the PBI and answer any questions).
    Step 3: Make your first round of estimates using either T-shirt sizing or the Fibonacci sequence. Be sure to agree on the boundaries for these estimates (e.g. "extra-small" (XS) is any work that can be completed in less than an hour, while "extra-large" (XL) is anything that would take a single person a full sprint to deliver – a similar approach could be used for Fibonacci where a "1" is less than an hour's work, and "21" might be a single person for a full sprint). Don't share your answer until everyone has had a chance to decide on their Estimate value for the PBI.
    Step 4: Have everyone share their chosen estimate value and briefly explain their reasoning for the estimate. If most estimate values are the same/similar, allow the group to decide whether they have reached a "collective agreement" on the estimate. If not, repeat step 3 now that everyone has had a chance to explain their initial Estimate.
    Step 5: Capture the "collective" estimate for the PBI here:

    Our collective estimate for this PBI:

    e.g. 8 story points

    Output

    • A real PBI from your project backlog which has estimated using planning poker

    Participants

    • Product owners, product managers, and scrum masters
    • Delivery managers
    • Delivery teams
    • Stakeholders
    • Senior leaders

    Estimation Module

    Improve product backlog item estimation

    Activities

    3.1 Guess the number of jelly beans (Round 1) (15 minutes)
    3.2 Compare the average of your guesses (15 minutes)
    3.3 Guess the number of gumballs (Round 2) (15 minutes)
    3.4 Compare your guesses against the actual number

    This step involves the following participants:

    • Product owners, product managers, and scrum masters
    • Delivery managers and senior leaders
    • Stakeholders and delivery teams

    Outcomes of this step

    • A better understanding of why Agile estimation and reconciliation provides reliable estimates for planning.

    Facilitator Slides: Agile Estimation (Wisdom of Crowds Exercise – Rounds 1 and 2)

    Notes and Instructions

    The exercise is intended to mimic the way Planning Poker is performed in Agile Estimation. Use the exercise to demonstrate the power of the Wisdom of Crowds and how, in circumstances where the exact answer to a question is not known, asking several people for their opinion often produces more accurate results than most/any individual opinion.

    Some participants will tend to "shout out an answer" right away, so be sure to tell participants not to share their answers until everyone has had an opportunity to register their guess (this is particularly important in Round 1, where we are trying to get unvarnished guesses from the participants).

    In Round 1:

    • Be sure to emphasize that participants are guessing the total number of jelly beans in the jar (sometimes people think it is just the number visible)
    • Once all guesses are gathered and you've calculated the error for them (and the average guess), review the results with participants (Note: the actual number of jelly beans in the jar is 1600 (it is "greyed out" on the bottom line of the table – you can make it visible by turning off the grey highlight on that cell in the table)
    • Most of the time, the average guess will be closer to the actual than most (if not all) individual guesses (but be prepared for the fact that this doesn't always happen – this is especially true when the number of participants is small)
    • When discussing the results, ask participants to share the "method" they used to make their guess (particularly those who were closest to the actual). This part of the exercise can help them to make more accurate guesses in Round 2

    In Round 2:

    • Note that this time, participants are guessing the total number of visible gumballs in the image (both whole and partial gumballs are counted)
    • Once all guesses are gathered and you've calculated the error for them (and the average guess), review the results with participants (Note: the actual number of visible gumballs is 1600 (it is "greyed out" on the bottom line of the table – you can make it visible by turning off the grey highlight on that cell in the table)
    • Most of the time, the average guess will be closer to the actual in Round 2 than it was in Round 1
    • Talk to participants about the outcomes and how the results varied from Round 1 to Round 2, along with any interesting insights they may have gained from the exercise

    Estimation Exercise 3.1 Guess the number of jelly beans (Round 1)

    15 minutes

    1. Option 1: Microsoft Forms
      1. Create your own local survey by copying the template using the link below.
      2. Add the local Survey link to the exercise instructions or send the link to the participants.
      3. Give the participants 2-3 minutes to complete their guesses.
      4. Collect the consolidated Survey responses and calculate the results on the next slide.
      5. NOTE: Using this survey template requires having access to Microsoft Forms. If you cannot access Microsoft Forms, an Info-Tech analyst or Workshop Specialist can set up the survey for you.
    2. Option 2: Embedded Excel table
      1. On the results slide, double-click the table to open the embedded Excel worksheet.
      2. Record each participant's guess in the table.
    3. Alternatively, this survey can be done with sticky notes, a pen, paper, and a calculator to determine the outcomes.

    Download Survey Template:

    Info-Tech Wisdom of the Crowd 1 (Jelly Bean Guess

    Output

    • An appreciation for the power of the wisdom of crowds

    Participants

    • Product owners, product managers, and scrum masters
    • Delivery managers
    • Delivery teams
    • Stakeholders
    • Senior leaders

    Estimation Exercise 3.1 Guess the number of jelly beans (Round 1)

    15 minutes

    1. Guess the total number of jelly beans in the entire container (not just the ones you can see).
    2. Be sure not to share your guess with anyone else.
    3. It doesn't matter how you settle on your guess ("gut feel" is fine, so is being "scientific" about it, as well as everything in between).
    4. Again, please don't share your guess (or even how you settled on your guess) with anyone else (this exercise relies on independent guesses).

    See slide notes for instructions.

    Output

    • An appreciation for the power of the wisdom of crowds

    Participants

    • Product owners, product managers, and scrum masters
    • Delivery managers
    • Delivery teams
    • Stakeholders
    • Senior leaders

    Estimation Exercise 3.2 Compare the average of your guesses

    15 minutes

    A blank table for you to compare the average of your guesses at the number of Jellybeans in the Jar.

    See slide notes for instructions.

    Output

    • An appreciation for the power of the wisdom of crowds

    Participants

    • Product owners, product managers, and scrum masters
    • Delivery managers
    • Delivery teams
    • Stakeholders
    • Senior leaders

    Guess the number of gumballs

    • Option 1: Microsoft Forms
      • Create your own local survey by copying the template using the link below.
      • Add the local Survey link to the exercise instructions or send the link to the participants.
      • Give the participants 2-3 minutes to complete their guesses.
      • Collect the consolidated Survey responses and calculate the results on the next slide.
      • NOTE: Using this survey template requires having access to Microsoft Forms. If you cannot access Microsoft Forms, an Info-Tech analyst or Workshop Specialist can set up the survey for you.
    • Option 2: Embedded Excel table
      • On the results slide, double-click the table to open the embedded Excel worksheet.
      • Record each participant's guess in the table.
    • Alternatively, this survey can be done with sticky notes, a pen, paper, and a calculator to determine the outcomes.

    Download Survey Template:

    Info-Tech Wisdom of the Crowd 2 (Gumball Guess)

    Output

    • An appreciation for the power of the wisdom of crowds

    Participants

    • PM's, PO's and SM's
    • Delivery Managers
    • Delivery Teams
    • Business Stakeholders
    • Senior Leaders
    • Other Interested Parties

    Estimation Exercise 3.3 Guess the number of gumballs (Round 2)

    15 minutes

    1. Guess the total number of gumballs visible in the photo shown on the right.
    2. Again, please don't share your guess with anyone.

    Output

    • An appreciation for the power of the wisdom of crowds

    Participants

    • PM's, PO's and SM's
    • Delivery Managers
    • Delivery Teams
    • Business Stakeholders
    • Senior Leaders
    • Other Interested Parties

    Estimation Exercise 3.2 Compare the average of your guesses

    15 minutes

    A blank table for you to compare the average of your guesses at the number of Jellybeans in the Jar.

    See slide notes for instructions.

    Output

    • An appreciation for the power of the wisdom of crowds

    Participants

    • PM's, PO's and SM's
    • Delivery Managers
    • Delivery Teams
    • Business Stakeholders
    • Senior Leaders
    • Other Interested Parties

    Estimation Module

    Improve product backlog item estimation

    Activities

    4.1 Identify key insights and takeaways
    4.2 Perform exit survey and capture results

    This step involves the following participants:

    • Product owners, product managers, and scrum masters
    • Delivery managers and senior leaders
    • Stakeholders and delivery teams

    Outcomes of this step

    • Identify your key insights and takeaways.

    Estimation Exercise 4.2
    Identify key insights and takeaways

    30 minutes

    1. As a group, discuss and capture your thoughts on:
      1. What key insights have participants gained from the Intro to Agile presentation?
      2. What if any takeaways do participants feel are needed as a result of the presentation?
      3. What changes need to be made in the organization to support/enhance Agile adoption?
    2. Capture your findings in the table below:

    What key insights have you gained?

    What takeaways have you identified?

    • (e.g. better understanding of Agile mindset, principles, and practices)
    • (e.g. how you can improve/spread Agile practices in the organization)

    Output

    • A better understanding of Agile principles and practices
    • Action items that will help solidify Agile practices in the organization

    Participants

    • Product owners, product managers, and scrum masters
    • Delivery managers
    • Delivery teams
    • Stakeholders
    • Senior leaders

    Estimation Exercise 4.2
    Perform an exit survey

    30 minutes

    1. Wrap up this section by addressing any remaining questions participants still have.
    2. Create your local exit survey by copying the template using the link below. Then copy and distribute your local survey link.
    3. Collect the consolidated survey results in preparation for your next steps.
    4. NOTE: Using this survey template requires having access to Microsoft Forms. If you cannot access Microsoft Forms, an Info-Tech analyst can send the survey for you. Alternatively, this survey can be done with sticky notes and a pen and paper to calculate the outcomes.

    Download Survey Template:

    Develop Your Agile Approach Exit Survey Template

    Output

    • A better understanding of Agile principles and practices
    • Action items that will help solidify Agile practices in the organization

    Participants

    • Product owners, product managers, and scrum masters
    • Delivery managers
    • Delivery teams
    • Stakeholders
    • Senior leaders

    Agile Modules

    Prioritize Agile support with your top challenges

    Backlog Management

    Scrum Simulation

    Estimation

    Product Owner

    Product Roadmapping

    1: User stories and the art of decomposition

    2: Effective backlog management & refinement

    3: Identify insights and team feedback

    1: Scrum sprint planning and retrospective simulation

    2: Pass the balls – sprint velocity game

    1: Improve product backlog item estimation

    2: Agile estimation fundamentals

    3: Understand the wisdom of crowds

    4: Identify insights and team feedback

    1: Understand product management fundamentals

    2: The critical role of the product owner

    3: Manage effective product backlogs and roadmaps

    4: Identify insights and team feedback

    1: Identify your product roadmapping pains

    2: The six "tools" of product roadmapping

    3: Product roadmapping exercise

    Organizations often struggle with numerous pain points around Agile delivery.
    The Common Agile Challenges Survey results will help you identify and prioritize the organization's biggest (most cited) pain points. Treat these pain points like a backlog and address the biggest ones first.

    Agile modules provide supporting activities:

    Each module provides guidance and supporting activities related to a specific Agile Challenge from your survey. These modules can be arranged to meet each organization's or team's needs while providing cohesive and consistent messaging. For additional supporting research, please visit the Agile / DevOps Resource Center.

    This phase involves the following participants:

    • Product owners, product managers, and scrum masters
    • Delivery managers and senior leaders
    • Stakeholders and delivery teams

    Product Owner Module

    Establish an effective product owner role

    Activities

    1.1 Identify your product owner pains
    1.2 What is a "product"? Who are your "consumers"?
    1.3 Define your role terminology

    This step involves the following participants:

    • Product owners, product managers, and scrum masters
    • Delivery managers and senior leaders
    • Stakeholders and delivery teams

    Outcomes of this step

    • Understand product management fundamentals.
    • Define your product management roles and terms.

    Product owners ensure we delivery the right changes, for the right people, at the right time.

    The importance of assigning an effective and empowered product owner to your Agile projects cannot be overstated.

    What is a product?

    A tangible solution, tool, or service (physical or digital), which enables the long-term and evolving delivery of value to customers, and stakeholders based on business and user requirements.

    Info-Tech Insight

    A proper definition of a product recognizes three key facts.

    1. A clear recognition that products are long-term endeavors that don't end after the project finishes.
    2. Products are not just 'apps', but can be software or services that drive value.
    3. There is more than one stakeholder group that derives value from the product or service.

    Estimation Exercise 4.2
    Perform an exit survey

    30-60 minutes

    1. As a group, discuss and capture your thoughts on:
      • What specific challenges are you facing with your product owner practices today?
    2. Capture your findings in the table below:

    What are your specific Product Owner challenges?

    • (e.g. We don't have product owners)
    • (e.g. Our product owners have "day jobs" as well, so they don't have enough time to devote to the project)
    • (e.g. Our product owners are unsure about the role and its associated responsibilities)

    Output

    • Your specific product owner challenges

    Participants

    • Product owners, product managers, and scrum masters
    • Delivery managers
    • Delivery teams
    • Stakeholders
    • Senior leaders

    Product Owner Exercise 1.2 What is a "product"? Who are your "consumers"?

    30-60 minutes

    1. Discussion:
      1. How do you define a product, service, or application?
      2. Who are the consumers that receive value from the product?

    Input

    • Organizational knowledge
    • Internal terms and definitions

    Output

    • Our definition of products and services
    • Our definition of product and service consumers/customers

    Products and services share the same foundation and best practices

    The term "product" is used for consistency but would apply to services as well.

    Product=Service

    "Product" and "Service" are terms that each organization needs to define to fit its culture and customers (internal and external). The most important aspect is consistent use and understanding of:

    • External products
    • Internal products
    • External services
    • Internal services
    • Products as a service (PaaS)
    • Productizing services (SaaS)

    Recognize the different product owner perspectives

    • Business
      • Customer facing, revenue generating
    • Operations
      • Keep the lights on processes
    • Technical
      • IT systems and tools

    "A product owner in its most beneficial form acts like an Entrepreneur, like a 'mini-CEO'. The product owner is someone who really 'owns' the product."

    – – Robbin Schuurman,
    "Tips for Starting Technical Product Managers"

    Info-Tech Best Practice

    Product owners must translate needs and constraints from their perspective into the language of their audience. Kathy Borneman, Digital Product Owner at SunTrust Bank, noted the challenges of finding a common language between lines of business and IT (e.g. what is a unit?).

    Implement Info-Tech's product owner capability model

    An image of Info-Tech’s product owner capability model

    Unfortunately, most product owners operate with an incomplete knowledge of the skills and capabilities needed to perform the role. Common gaps include focusing only on product backlogs, acting as a proxy for product decisions, and ignoring the need for key performance indicators (KPIs) and analytics in both planning and value realization.

    Scale products into families to improve alignment

    Operationally align product delivery to enterprise goals

    A hierarchy showing how to break enterprise goals and strategy down into product families.

    The Info-Tech difference:

    Start by piloting product families to determine which approaches work best for your organization.

    Create a common definition of what a product is and identify products in your inventory.

    Use scaling patterns to build operationally aligned product families.

    Develop a roadmap strategy to align families and products to enterprise goals and priorities.

    Use products and families to evaluate the delivery and organizational design improvements.

    Deliver Digital Products at Scale via Enterprise Product Families

    Select the right models for scaling product management

    • Pyramid
      • Logical hierarchy of products rolling into a single service area.
      • Lower levels of the pyramid focus on more discrete services.
      • Example: Human resources mapping down to supporting applications.
    • Service Grouping
      • Organization of related services into service family.
      • Direct hierarchy does not necessarily exist within the family.
      • Example: End user support and ticketing.
    • Technical Grouping
      • Logical grouping of IT infrastructure, platforms, or applications.
      • Provides full lifecycle management when hierarchies do not exist.
      • Example: Workflow and collaboration tools.
    • Market Alignment
      • Grouping of products by customer segments or market strategy.
      • Aligns product to end users and consumers.
      • Example: Customer banking products and services.
    • Organizational Alignment
      • Used at higher levels of the organization where products are aligned under divisions.
      • Separation of product management from organizational structure no longer distinct.

    Match your product management role definitions to your product family levels

    Product Ownership exists at the different operational tiers or levels in your product hierarchy. This does not imply or require a management relationship.

    Product Portfolio
    Groups of product families within an overall value stream or capability grouping.
    Product Portfolio Manager

    Product Family
    A collection of related products. Products can be grouped along architectural, functional, operational, or experiential patterns.
    Product Family Manager

    Product
    Single product composed of one or more applications and services.
    Product Owner

    Info-Tech Insight

    The primary role conflict occurs when the product owner is a proxy for stakeholders or responsible for the delivery team. The product owner owns the product backlog. The delivery team owns the sprint backlog and delivery.

    Examine the differences between product managers and product owners

    Product management terminology is inconsistent, creating confusion in organizations introducing these roles. Understand the roles, then define terms that work best for you.

    A Table comparing the different roles of product managers to those of product owners.

    Define who manages key milestone

    Key milestones must be proactively managed. If a project manager is not available, those responsibilities need to be managed by the Product Owner or Scrum Master. Start with responsibility mapping to decide which role will be responsible.

    An image of a table with the following column headings: Example Milestones; Project Manager; Product Owner; Scrum Master*

    Product Owner Exercise 1.3 Define your role terminology

    30-60 minutes

    1. Using consistent terms is important for any organizational change and evergreen process. Capture your preferred terms to help align teams and expectations.
    Term

    Definition

    Product Owner

    • Owns and manages the product or service providing continuous delivery of value.
    • Owns the product roadmap and backlog for the product or service.
    • Works with stakeholders, end users, the delivery team, and market research to identify the product features and their estimated return on investment when implemented.
    • Responsible for refining and reprioritizing the product backlog ensuring items are "Ready" for the sprint backlog.
    • Defines KPIs to measure the value and impact of each PBI to help refine the backlog and guide the roadmap.
    • Responsible for refining and reprioritizing the sprint backlog that identifies which features will be delivered in the next sprint based on business importance.
    • Works with the product owner, stakeholders, end users, and SMEs to help define PBIs to ensure they are "Ready" for the Sprint backlog.

    Product Manager

    • Owns and manages a product or service family consisting of multiple products or services.
    • Owns the product family roadmap. Note: Product families do not have a backlog, only products do.
    • Works with stakeholders, end users, product owners, enterprise architecture, and market research to identify the product capabilities needed to accomplish goals.
    • Validates the product PBIs delivered realized the expected value and capability. Feedback is used to refine the product family roadmap and guide product owners.

    Output

    • Product management role definitions

    Participants

    • Product owners, product managers, and scrum masters
    • Delivery managers
    • Delivery teams
    • Stakeholders
    • Senior leaders

    Product Owner Module

    Establish an effective product owner role

    Activities

    2.1 Identify enablers and blockers

    2.2 (Optional) Dissect this definition of the product owner role

    This step involves the following participants:

    • Product owners, product managers, and scrum masters
    • Delivery managers and senior leaders
    • Stakeholders and delivery teams

    Outcomes of this step

    • Identify cultural enablers and blockers for product owners.
    • Develop a deeper understanding of the product owner role.

    The importance of establishing an effective product owner role

    The critical importance of establishing an effective product owner role (PO) for your Agile projects cannot be overstated.

    Many new-to-Agile organizations do not fully appreciate the critical role played by the PO in Scrum, nor the fundamental changes the organization will need to make in support of the PO role. Both mistakes will reduce an organization's chances of successfully adopting Agile and achieving its promised benefits.

    The PO role is critical to the proper prioritization of requirements and efficient decision-making during the project.

    The PO role helps the organization to avoid "analysis paralysis" challenges often experienced in large command-and-control-style organizations.

    A poorly chosen or disengaged product owner will almost certainly stifle your Agile project.

    Note that for many organizations, "product owner" is not a formally recognized role, which can create HR issues. Some organizational education on Agile may be needed (especially if your organization is unionized).

    Info-Tech Insight

    Failing to establish effective product owners in your organization can be a "species-killing event" for your Agile transformation.

    The three A's of a product owner

    To ensure the effectiveness of a product owner, your organization should select one that meets the three A's:

    Available: Assign a PO that can focus full-time on the project. Make sure your PO can dedicate the time needed to fulfill this critical role.
    Appropriate: It's best for the PO to have strong subject matter expertise (so-called "super users" are often selected to be POs) as well as strong communication, collaboration, facilitation, and arbitration skills. A good PO will understand how to negotiate the best outcomes for the project, considering all project constraints.
    Authoritative: The PO must be empowered by your organization to speak authoritatively about priorities and goals and be able to answer questions from the project team quickly and efficiently. The PO must know when decisions can be made immediately and when they must be made in collaboration with other stakeholders – choosing a PO that is well-known and respected by stakeholders will help to make this more efficient.

    Info-Tech Insight

    It's critical to assign a PO that meets the three A's:

    • Available
    • Appropriate
    • Authoritative

    The three ears of a product owner*

    An effective product owner listens to (and effectively balances) the needs and constraints of three different groups:

    Organizational needs/constraints represent what is most important to the organization overall, and typically revolve around things like cost, schedule, return on investment, time to market, risk mitigation, conforming to policies and regulations, etc.

    Stakeholder needs/constraints represent what is most important to those who will be using the system and typically revolve around the delivery of value, ease of use, better outcomes, making their jobs easier and more efficient, getting what they ask for, etc.

    Delivery Team needs/constraints represent what is most important to those who are tasked with delivering the project and cover a broad range that includes tools, skills, capabilities, technology limitations, capacity limits, adequate testing, architectural considerations, sustainable workload, clear direction and requirements, opportunities to innovate, getting sufficient input and feedback, support for clearing roadblocks, dependencies on other teams, etc.

    Info-Tech Insight

    An effective PO will expertly balance the needs of:

    • The organization
    • Project stakeholders
    • The delivery team

    * For more, see Understanding Scrum: Why do Product Owners Have Three Ears

    A product owner doesn't act alone

    Although the PO plays a unique and central role in the success of an Agile project, it doesn't mean they "act alone."

    The PO is ultimately responsible for managing and maintaining an effective backlog over the project lifecycle, but many people contribute to maintaining this backlog (on large projects, BA's are often the primary contributors to the backlog).

    The PO role also relies heavily on stakeholders (to help define and elaborate user stories, provide input and feedback, answer questions, participate in sprint demos, participate in testing of sprint deliverables, etc.).

    The PO role also relies heavily on the delivery team. Some backlog management and story elaboration is done by delivery team members instead of the PO (think: elaborating user story details, creating acceptance criteria, writing test plans for user stories, etc.).

    The PO both contributes to these efforts and leads/oversees the efforts of others. The exact mix of "doing" and "leading" can be different on a case-by-case basis and is part of establishing the delivery team's norms.

    Given the importance of the role, care must be taken to not overburden the product owner, especially on large projects.

    Info-Tech Insight

    While being ultimately responsible for the product backlog, a PO often relies on others to aid in backlog management and maintenance.

    This is particularly true on large projects.

    The use of a proxy PO

    Sometimes, a proxy product owner is needed.

    It is always best to assign a product owner "from the business," who will bring subject matter expertise and have established relationships with stakeholders.

    When a PO from the business does not have enough time to fulfill the needs of the role completely (e.g. can only be a part-time PO, because they have a day job), assigning a proxy product owner can help to compensate for this.

    The proxy PO acts on behalf of the PO in order to reduce the PO's workload or to otherwise support them.

    Project participants (e.g. delivery team, stakeholders) should treat the PO and proxy PO as roughly equivalent.

    Project managers (PMs) and business analysts (BAs) are often good candidates for the proxy PO role.

    NOTE: It's highly advisable for the PO to attend all/most sprint demos in order to observe progress for themselves, and to identify any misalignment with expectations as early as possible (remember that the PO still has ultimate responsibility for the project outcomes).

    Info-Tech Insight

    Although not ideal, assigning a proxy PO can help to compensate for a PO who doesn't meet all three A's of Product Ownership.

    It is up to the PO and proxy to decide how they will work together (e.g. establish their norms).

    The use of a proxy PO

    The PO and proxy must work together closely and in a highly coordinated way.

    The PO and proxy must:

    • Work closely at the start of the project to agree on the overall approach they will follow, as well as any needs and constraints for the project.
    • Communicate frequently and effectively throughout the project, to ensure progress is being made and to address any challenges.
    • Have a "meeting of the minds" about how the different "parts" of the PO role will be divided between them (including when the proxy must defer to the PO on matters).
    • Focus on ensuring that all the responsibilities of the PO role are fulfilled effectively by the pair (how this is accomplished is up to the two of them to decide).
    • Ensure all project participants clearly understand the POs' and proxies' relative responsibilities to minimize confusion and mistakes.

    The use of multiple POs

    Sometimes, having multiple product owners makes sense.

    It is always best to assign a single product owner to a project. However, under certain circumstances, it can make sense to use multiple POs.

    For example, when implementing a large ERP system with many distinct modules (e.g. Finance, HR) it can be difficult to find a single PO who has sufficient subject matter expertise across all modules.

    When assigning Multiple POs to a project, be sure to identify a "Lead PO" (who is given ultimate responsibility for the entire project) and have the remaining POs act like Proxy POs.

    NOTE: Not surprisingly, it's highly advisable for the Lead PO to attend as many Sprint Demos as possible to observe progress for themselves, and to identify any misalignment with expectations as early as possible (remember that the Lead PO has ultimate responsibility for the project outcomes).

    Info-Tech Best Practice

    Although not ideal, assigning multiple POs to a project sometimes makes sense.

    When needed, be sure to identify a "Lead PO" and have the other PO's act like Proxies.

    Product Owner Exercise 2.1 Identify enablers and blockers

    30-60 minutes

    1. Brainstorm and discuss the key enablers that can help promote and ease your implementation of Product Ownership.
    2. Brainstorm and discuss the key blockers (or risks) that may interrupt or derail your efforts.
    3. Brainstorm mitigation activities for each blocker.
    Enablers Blockers Mitigation
    High business engagement and buy-in Significant time is required to implement and train resources Limit the scope for pilot project to allow time to learn
    Organizational acceptance for change Geographically distributed resources Temporarily collocate all resources and acquire virtual communication technology
    Existing tools can be customized for BRM Difficulty injecting customers in demos Educate customer groups on the importance of attendance and 'what's in it for them'

    Output

    • List of enablers and blockers to establishing product owners

    Participants

    • Product owners, product managers, and scrum masters
    • Delivery managers
    • Delivery teams
    • Stakeholders
    • Senior leaders

    Establish an effective product owner role

    • The nature of a PO role can be somewhat foreign to many organizations, so candidates for the role will benefit from training along with coaching/mentoring support when starting out.
    • The PO must be able to make decisions quickly around project priorities, goals, and requirements.
    • A PO who is simply a conduit to a slow-moving steering committee will stifle an Agile project.
    • Establish clear boundaries and rules regarding which project decisions can be made directly by the PO and which must be escalated to stakeholders. Lean toward approaches that support the quickest decision-making (e.g. give the PO as much freedom as they need to be effective).
    • An effective PO has a good instinct for what is "good enough for now."
    • The organization can support the PO by focusing attention on goals and accomplishments rather than pushing processes and documentation.
    • Understand the difference between a project sponsor and a PO (the PO role is much more involved in the details, with a higher workload).
    • Agree on and clearly define the roles and responsibilities of PO, PM, dev manager, SM, etc. at the start of the project for clarity and efficiency.

    Characteristics to look for when selecting a product owner

    Here are some "ideal characteristics" for your POs (the more of these that are true for a given PO, the better):

    • Knows how to get things done in your organization
    • Has strong working relationships with project stakeholders (has established trust with them and is well respected by stakeholders as well as others)
    • Comes from the stakeholder community and is invested in the success of the project (ideally, will be an end user of the system)
    • Has proven communication, facilitation, mediation, and negotiation skills
    • Can effectively balance multiple competing priorities and constraints
    • Sees the big picture and strives to achieve the best outcomes possible (grounded in realistic expectations)
    • Works with a sense of urgency and welcomes ongoing feedback and collaboration with stakeholders
    • Understands how to act as an effective "funnel and filter" for stakeholder requests
    • Acts as an informal (but inspirational) leader whom others will follow
    • Has a strong sense of what is "good enough for now"
    • Protects the delivery team from distractions and keeps them focused on goals
    • Thinks strategically and incrementally

    Product Owner Exercise 2.2 (Optional) Dissect this definition of the product owner role

    30-60 minutes

    1. Take a minute or two to review the bullet points below, which describe the product owner's role.
    2. As a group, discuss the "message" for each bullet point in the description, and then identify which aspects would be "easy" and "hard" to achieve in your organization.
      • The product owner is a project team member who has been empowered by both the organization and stakeholders to act on their behalf and to guide the project directly with a single voice (supported by appropriate consultations with the organization and stakeholders).
      • The product owner must be someone with a good understanding of the project deliverable (they are often considered to be a subject matter expert in an area related to the project deliverable) and ideally is both well-known and respected by both the organization and stakeholders.
      • During the project, requirements clarification, prioritization, and scope changes are ultimately decided by the product owner, who must perform the important balancing act required by the project to adequately reflect the needs and constraints of the organization, its stakeholders, and the project team.
      • The product owner role can only be successful in an organization that has established a trusting and supportive culture. Great trust must be placed in the product owner to adequately balance competing needs in a way that leads to good outcomes for the organization. This trust must come with some authority to make important project decisions, and the organization must also support the product owner in addressing risks and roadblocks outside the control of the project team.
      • The product owner is first among equals when it comes to ultimate ownership of success for the project (along with the project delivery team itself). Because of this, any project of any significance will require the full-time effort of the product owner (don't shortchange yourself by under-investing in a willing, able, and available product owner)

    Output

    • Better understanding of the product owner role.

    Participants

    • Product owners, product managers, and scrum masters
    • Delivery managers
    • Delivery teams
    • Stakeholders
    • Senior leaders

    Product Owner Exercise 2.2 (Optional) Dissect this definition of the product owner role

    Which aspects of the product owner are "easy" in your organization?

    Which aspects of the product owner are "hard" in your organization?

    Product Owner Module

    Establish an effective product owner role

    Activities

    3.1 Build a starting checklist of quality filters

    This step involves the following participants:

    • Product owners, product managers, and scrum masters
    • Delivery managers and senior leaders
    • Stakeholders and delivery teams

    Outcomes of this step

    • Understand the levels in a product backlog and how to create quality filters for PBIs moving through the backlog.
    • Define your product roadmap approach for key audiences.

    Product Owner Step 3: Managing effective product backlogs and roadmaps

    The primary role of the product owner is to manage the backlog effectively.

    When managed properly, the product backlog is a powerful project management tool that directly contributes to project success.

    The product owner's primary responsibility is to ensure this backlog is managed effectively.

    A backlog stores and organizes PBIs at various stages of readiness

    A well-formed backlog can be thought of as a DEEP backlog:

    • Detailed Appropriately: Product backlog items (PBIs) are broken down and refined as necessary.
    • Emergent: The backlog grows and evolves over time as PBIs are added and removed.
    • Estimated: The effort a PBI requires is estimated at each tier.
    • Prioritized: The PBIs value and priority are determined at each tier.

    (Perforce, 2018)

    An image showing the Ideas; Qualified; Ready; funnel leading to the sprint approach.

    Backlog tiers facilitate product planning steps

    An image of the product planning steps facilitated by Backlog Tiers

    Each activity is a variation of measuring value and estimating effort to validate and prioritize a PBI.

    A PBI meets our definition of done and passes through to the next backlog tier when it meets the appropriate criteria. Quality filters should exist between each tier.

    Backlog Exercise 2.1 Build a starting checklist of quality filters

    60 minutes

    1. Quality filters provide a checklist to ensure each Product Backlog Item (PBI) meets our definition of Done and is ready to move to the next backlog group (status).
    2. Create a checklist of basic descriptors that must be completed between each backlog level.
    3. If you completed this exercise in a different Module, review and update it here.
    4. Use this information to start your product strategy playbook in Deliver on Your Digital Product Vision.

    An image of the backlog tiers, identifying where product backlog and sprint backlog are

    Output

    • List of enablers and blockers to establishing product owners

    Participants

    • Product owners, product managers, and scrum masters
    • Delivery managers
    • Delivery teams
    • Stakeholders
    • Senior leaders

    Outline the criteria to proceed to the next tier via quality filters

    Expand the concepts of defining "ready" and "done" to include the other stages of a PBIs journey through product planning.

    An image showing the approach you will use to Outline the criteria to proceed to the next tier via quality filters

    Info-Tech Insight: A quality filter ensures quality is met and teams are armed with the right information to work more efficiently and improve throughput.

    Define product value by aligning backlog delivery with roadmap goals

    In each product plan, the backlogs show what you will deliver.

    Roadmaps identify when and in what order you will deliver value, capabilities, and goals.

    Product roadmaps guide delivery and communicate your strategy

    In Deliver on Your Digital Product Vision, we demonstrate how the product roadmap is core to value realization. The product roadmap is your communicated path, and as a product owner, you use it to align teams and changes to your defined goals while aligning your product to enterprise goals and strategy.

    This is an image Adapted from: Pichler, What Is Product Management?

    Adapted from: Pichler, "What Is Product Management?"

    Info-Tech Insight

    The quality of your product backlog – and your ability to realize business value from your delivery pipeline – is directly related to the input, content, and prioritization of items in your product roadmap.

    Product delivery realizes value for your product family

    While planning and analysis are done at the family level, work and delivery are done at the individual product level.

    An example of performing planning and analysis at the family level.

    Leverage the product family roadmap for alignment

    It's more than a set of colorful boxes. It's the map to align everyone to where you are going.

    • Your product family roadmap:
      • Lays out a strategy for your product family.
      • Is a statement of intent for your family of products.
      • Communicates direction for the entire product family and product teams.
      • Directly connects to the organization's goals.
    • However, it is not:
      • Representative of a hard commitment.
      • A simple combination of your current product roadmaps.

    Your ideal roadmap approach is a spectrum, not a choice!

    Match your roadmap and backlog to the needs of the product.

    Tactical vs strategic roadmaps.

    Product Managers do not have to choose between being tactical or strategic.
    – Aha!, 2015

    Multiple roadmap views can communicate differently yet tell the same truth

    Audience

    Business/
    IT Leaders

    Users/Customers

    Delivery Teams

    Roadmap

    View

    Portfolio

    Product Family

    Technology

    Objectives

    To provide a snapshot
    of the portfolio and
    priority products

    To visualize and validate product strategy

    To coordinate broad technology and architecture decisions

    Artifacts

    Line items or sections of the roadmap are made up of individual products, and an artifact represents a disposition at its highest level.

    Artifacts are generally grouped by product teams and consist of strategic goals and the features that realize
    those goals.

    Artifacts are grouped by
    the teams who deliver
    that work and consist of technical capabilities that support the broader delivery of value for the product family.

    Product Owner Exercise 3.1 Build a starting checklist of quality filters

    60 minutes

    1. Views provide roadmap information to different audiences in the format and level of detail that is fit to their purpose.
    2. Consider the three primary audiences for roadmap alignment.
    3. Define the roles or people who the view best fits.
    4. Define the level of detail or artifacts shared in the view for each audience.
    5. Use this information to start your product strategy playbook in Deliver on Your Digital Product Vision.

    Business/
    IT Leaders

    Users/Customers

    Delivery Teams

    Audience:

    Audience:

    Audience:

    Level of Detail/Artifacts:

    Level of Detail/Artifacts:

    Level of Detail/Artifacts:

    Output

    • List of enablers and blockers to establishing product owners

    Participants

    • Product owners, product managers, and scrum masters
    • Delivery managers
    • Delivery teams
    • Stakeholders
    • Senior leaders

    Connecting your product family roadmaps to product roadmaps

    Your product and product family roadmaps should be connected at an artifact level that is common between both. Typically, this is done with capabilities, but it can be done at a more granular level if an understanding of capabilities isn't available.

    A comparison between product family roadmaps and product roadmaps.

    Use product roadmaps to align cross-team dependencies

    Regardless of how other teams operate, teams need to align to common milestones.

    An image showing how you may Use product roadmaps to align cross-team dependencies

    Product Owner Module

    Establish an effective product owner role

    Activities

    4.1 Identify key insights and takeaways

    4.2 Perform exit survey and capture results

    This step involves the following participants:

    • Product owners, product managers, and scrum masters
    • Delivery managers and senior leaders
    • Stakeholders and delivery teams

    Outcomes of this step

    • Identify your key insights and takeaways.

    Product Owner Exercise 4.1
    Identify key insights and takeaways

    30 minutes

    1. As a group, discuss and capture your thoughts on:
      1. What key insights have participants gained from the Intro to Agile presentation?
      2. What if any takeaways do participants feel are needed as a result of the presentation?
      3. What changes need to be made in the organization to support/enhance Agile adoption?
    2. Capture your findings in the table below:
    What key insights have you gained? What takeaways have you identified?
    (e.g. better understanding of Agile mindset, principles, and practices) (e.g. how you can improve/spread Agile practices in the organization)

    Output

    • A better understanding of Agile principles and practices
    • Action items that will help solidify Agile practices in the organization

    Participants

    • Product owners, product managers, and scrum masters
    • Delivery managers
    • Delivery teams
    • Stakeholders
    • Senior leaders

    Product Owner Exercise 4.2
    Perform an exit survey

    30 minutes

    1. Wrap up this section by addressing any remaining questions participants still have.
    2. Create your local exit survey by copying the template using the link below. Then copy and distribute your local survey link.
    3. Collect the consolidated survey results in preparation for your next steps.
    4. NOTE: Using this survey template requires having access to Microsoft Forms. If you cannot access Microsoft Forms, an Info-Tech analyst can send the survey for you. Alternatively, this survey can be done with sticky notes and a pen and paper to calculate the outcomes.

    Download Survey Template:

    Develop Your Agile Approach Exit Survey Template

    Output

    • A better understanding of Agile principles and practices
    • Action items that will help solidify Agile practices in the organization

    Participants

    • Product owners, product managers, and scrum masters
    • Delivery managers
    • Delivery teams
    • Stakeholders
    • Senior leaders

    Agile Modules

    Prioritize Agile support with your top challenges

    Backlog Management

    Scrum Simulation

    Estimation

    Product Owner

    Product Roadmapping

    1: User stories and the art of decomposition

    2: Effective backlog management & refinement

    3: Identify insights and team feedback

    1: Scrum sprint planning and retrospective simulation

    2: Pass the balls – sprint velocity game

    1: Improve product backlog item estimation

    2: Agile estimation fundamentals

    3: Understand the wisdom of crowds

    4: Identify insights and team feedback

    1: Understand product management fundamentals

    2: The critical role of the product owner

    3: Manage effective product backlogs and roadmaps

    4: Identify insights and team feedback

    1: Identify your product roadmapping pains

    2: The six "tools" of product roadmapping

    3: Product roadmapping exercise

    Organizations often struggle with numerous pain points around Agile delivery.
    The Common Agile Challenges Survey results will help you identify and prioritize the organization's biggest (most cited) pain points. Treat these pain points like a backlog and address the biggest ones first.

    Agile modules provide supporting activities:

    Each module provides guidance and supporting activities related to a specific Agile challenge from your survey. These modules can be arranged to meet each organization's or team's needs while providing cohesive and consistent messaging. For additional supporting research, please visit the Agile / DevOps Resource Center.

    This phase involves the following participants:

    • Product owners, product managers, and scrum masters
    • Delivery managers and senior leaders
    • Stakeholders and delivery teams

    Product Roadmapping

    Create effective product roadmaps

    Activities

    Roadmapping 1.1 Identify your product roadmapping pains
    Roadmapping 1.2 The six "tools" of product roadmapping
    Roadmapping 1.3 Product roadmapping exercise

    This step involves the following participants:

    • Product owners, product managers, and scrum masters
    • Delivery managers and senior leaders
    • Stakeholders and delivery teams

    Outcomes of this step

    • Understand product management fundamentals
    • Understand the six "tools" of roadmapping and how to use them

    Roadmapping Exercise 1.1: Tell us what product management means to you and how it differs from a project orientation

    10-15 minutes

    1. Share your current understanding of product management.
    What is product management, and how does it differ from a project orientation?

    Output

    • Your current understanding of product management and its benefits

    Participants

    • PMs, Pos, and SMs
    • Delivery managers
    • Delivery teams
    • Business stakeholders
    • Senior leaders
    • Other interested parties

    Definition of terms

    Project

    "A temporary endeavor undertaken to create a unique product, service, or result. The temporary nature of projects indicates a beginning and an end to the project work or a phase of the project work. Projects can stand alone or be part of a program or portfolio."

    – PMBOK, PMI

    Product

    "A tangible solution, tool, or service (physical or digital) that enables the long-term and evolving delivery of value to customers and stakeholders based on business and user requirements."
    Deliver on Your Digital Product Vision,
    Info-Tech Research Group

    Info-Tech Insight

    Any proper definition of product recognizes that they are long-term endeavors that don't end after the project finishes. Because of this, products need well thought out roadmaps.

    Deliver Digital Products at Scale via Enterprise Product Families

    Match your product management role definitions to your product family levels

    Product ownership exists at the different operational tiers or levels in your product hierarchy. This does not imply or require a management relationship.

    Product Portfolio
    Groups of product families within an overall value stream or capability grouping.
    Product Portfolio Manager

    Product Family
    A collection of related products. Products can be grouped along architectural, functional, operational, or experiential patterns.
    Product Family Manager

    Product
    Single product composed of one or more applications and services.
    Product Owner

    Info-Tech Insight

    The primary role conflict occurs when the product owner is a proxy for stakeholders or responsible for the delivery team. The product owner owns the product backlog. The delivery team owns the sprint backlog and delivery.

    Roadmapping Exercise 1.2 (Optional): Define "product" in your context*

    15-30 minutes

    1. Discuss what "product" means in your organization.
    2. Create a common, enterprise definition for "product."

    For example,

    • An application, platform, or application family.
    • Discrete items that deliver value to a user/customer.

    Capture your organization's definition of product:

    * For more on Product Management see Deliver on Your Digital Product Vision

    Output

    • Your enterprise/ organizational definition of products and services.

    Participants

    • PMs, Pos, and SMs
    • Delivery managers
    • Delivery teams
    • Business stakeholders
    • Senior leaders
    • Other interested parties

    Product Roadmapping

    Create effective product roadmaps

    Activities

    The six "tools" of product roadmapping

    This step involves the following participants:

    • Product owners, product managers, and scrum masters
    • Delivery managers and senior leaders
    • Stakeholders and delivery teams

    Outcomes of this step

    • Understand product management fundamentals
    • Understand the six "tools" of roadmapping and how to use them

    The six "tools" of product roadmapping

    the 6 tools of product roadmapping: Vision; Goals; Strategy; Roadmap; Backlog; Release Plan.

    Product Roadmapping

    Create effective product roadmaps

    Activities

    Roadmapping 3.1 Product roadmapping exercise
    Roadmapping 3.2 Identify key insights and takeaways
    Roadmapping 3.3 Perform an exit survey

    This step involves the following participants:

    • Product owners, product managers, and scrum masters
    • Delivery managers and senior leaders
    • Stakeholders and delivery teams

    Outcomes of this step

    • Understand product management fundamentals
    • Understand the six "tools" of roadmapping and how to use them

    Roadmapping Exercise 1.2 (Optional): Define "product" in your context*

    30 minutes

    1. As a team, read through the exercise back story below:

    The city of Binbetter is a picturesque place that is sadly in decline because local industry jobs are slowly relocating elsewhere. So, the local government has decided to do something to reinvigorate the city. Binbetter City Council has set aside money and a parcel of land they would like to develop into a venue that will attract visitors and generate revenue for the city.

    Your team was hired to develop the site, and you have already spent time with city representatives to create a vision, goals and strategy for building out this venue (captured on the following slides). The city doesn't want to wait until the entire venue is completed before it opens to visitors, and so you have been instructed to build it incrementally in order to bring in much needed revenue as soon as possible.

    Using the vision, goals, and strategy you have created, your team will need to plan out the build (i.e. create a roadmap and release plan for which parts of the venue to build and in which order). You can assume that visitors will come to the venue after your "Release 1", even while the rest is still under construction. Select one member of your team to be designated as the product owner. The entire team will work together to consider options and agree on a roadmap/release plan, but the product owner will be the ultimate decision-maker.

    * Adapted from Rautiainen et al, Toward Agile Product and Portfolio Management, 2015

    Output

    • Practical understanding of how to apply the six tools of product roadmapping.

    Participants

    • PMs, Pos, and SMs
    • Delivery managers
    • Delivery teams
    • Business stakeholders
    • Senior leaders
    • Other interested parties

    Roadmapping Exercise 3.1: Continued

    1. As a team, review vision, goal, and strategy:
      • Is this a "good" vision statement, and if so, why?
      • Does it live up to its definition of being: "notional and inspirational, while also calling out key guidance and constraints"?
      • Does it help you to rule in/out options for the Product?
      • e.g. Would a parking lot fit the vision?
      • What about a bunch of condominiums?
      • What about a theme park?

    Vision, Goals, and Strategy

    Product Vision: Create an architecturally significant venue that will attract both locals and tourists while also generating revenue for the city

    Roadmapping Exercise 3.1: Continued

    1. As a team, review vision, goal, and strategy:

    Vision, Goals, and Strategy

    Product Vision: Create an architecturally significant venue that will attract both locals and tourists while also generating revenue for the city

    An image of a Château-style Hotel (left) and a Gothic-style Cathedral (right)

    Goals: The venue will include a Château-style Hotel, Gothic-style Cathedral, and a Monument dedicated to the city's founder, Ivy Binbetter.

    Strategy: Develop the venue incrementally, focusing on the highest value elements first (prioritizing both usages by visitors and revenue generation).

    Roadmapping Exercise 3.1: Continued

    1. As a team, review the following exercise rules:
    • Your construction team has told you that they can divide the structures into 17 "equal" components (see below)
    • Each component will require about the same amount of time and resources to complete
    • You can ask the team to build these components in any order and temporary roofs can be built for components that are not at the top of a "stack" (e.g. you can build C3 without having to build C4 and C5 at the same time)
    • However, you cannot build the tops of any buildings first (e.g. don't build M3 until M2 and M1 are in place)

    An image of the chateau hotel and the Gothic Cathedral from the previous slide, broken down into 7 parts each

    Roadmapping Exercise 3.1: Continued

    1. As a team, review vision, goal, and strategy:
      • The city has asked you to decide on your "Release 1 MVP" and has limited you to selecting between 4 and 8 components for this MVP (fewer components = earlier opening date).
      • As a team, work together to decide which components will be in your MVP (remember, the PO makes the ultimate decision).
      • Drag your (4-8) selected MVP components over from the right and assemble them below (and explain your reasoning for your MVP selections):

    Release 1 (MVP)

    Vision, Goals, and Strategy

    Product Vision: Create an architecturally significant venue that will attract both locals and tourists while also generating revenue for the city

    Goals: The venue will include a Château-style Hotel, Gothic-style Cathedral, and a Monument dedicated to the city's founder, Ivy Binbetter.

    Strategy: Develop the venue incrementally, focusing on the highest value elements first (prioritizing both usages by visitors and revenue generation).

    An image of the chateau hotel and the Gothic Cathedral from the previous slide, broken down into 7 parts each

    Roadmapping Exercise 3.1: Continued
    (magnified venue)

    An image of the chateau hotel and the Gothic Cathedral from the previous slide, broken down into 7 parts each

    Roadmapping Exercise 3.1: Continued

    1. As a team, decide the rest of your roadmap:
      • The city has asked you to decide on the remainder of your roadmap
      • They have limited you to selecting between 2 and 4 components for each additional release (drag your selected component into each release below):
    Release 2 Release 3 Release 4 Release 5

    Vision, Goals, and Strategy

    Product Vision: Create an architecturally significant venue that will attract both locals and tourists while also generating revenue for the city

    Goals: The venue will include a Château-style Hotel, Gothic-style Cathedral, and a Monument dedicated to the city's founder, Ivy Binbetter.

    Strategy: Develop the venue incrementally, focusing on the highest value elements first (prioritizing both usages by visitors and revenue generation).

    An image of the chateau hotel and the Gothic Cathedral from the previous slide, broken down into 7 parts each

    Roadmapping Exercise 3.1: Continued

    Roadmap, Release Plan and Backlog

    an example roadmap plan; INCREASING: Priority; Requirements detail; Estimate accuracy; Level of commitment.

    Vision, Goals, and Strategy

    Product Vision: Create an architecturally significant venue that will attract both locals and tourists while also generating revenue for the city

    Goals: The venue will include a Château-style Hotel, Gothic-style Cathedral, and a Monument dedicated to the city's founder, Ivy Binbetter.

    Strategy: Develop the venue incrementally, focusing on the highest value elements first (prioritizing both usages by visitors and revenue generation).

    An image of the chateau hotel and the Gothic Cathedral from the previous slide, broken down into 7 parts each

    Roadmapping Exercise 3.2:
    Identify key insights and takeaways

    15 minutes

    1. As a group, discuss and capture your thoughts on:
      1. What key insights have participants gained from the product roadmapping module?
      2. What if any takeaways do participants feel are needed as a result of the module?
      3. What changes need to be made in the organization to support/enhance Agile adoption?
    2. Capture your findings in the table below:
    What key insights have you gained?What takeaways have you identified?
    • (e.g. better understanding of Agile mindset, principles, and practices)
    • (e.g. how you can improve/spread Agile practices in the organization)

    Output

    • A better understanding of Agile principles and practices
    • Action items that will help solidify Agile practices in the organization

    Participants

    • Product owners, product managers, and scrum masters
    • Delivery managers
    • Delivery teams
    • Stakeholders
    • Senior leaders

    Roadmapping Exercise 3.3
    Perform an exit survey

    30 minutes

    1. Wrap up this section by addressing any remaining questions participants still have.
    2. Create your local exit survey by copying the template using the link below. Then copy and distribute your local survey link.
    3. Collect the consolidated survey results in preparation for your next steps.
    4. NOTE: Using this survey template requires having access to Microsoft Forms. If you cannot access Microsoft Forms, an Info-Tech analyst can send the survey for you. Alternatively, this survey can be done with sticky notes and a pen and paper to calculate the outcomes.

    Download Survey Template:

    Develop Your Agile Approach Exit Survey Template

    Output

    • A better understanding of Agile principles and practices
    • Action items that will help solidify Agile practices in the organization

    Participants

    • Product owners, product managers, and scrum masters
    • Delivery managers
    • Delivery teams
    • Stakeholders
    • Senior leaders

    Appendix

    Additional research to start your journey

    Related Info-Tech Research

    Mentoring for Agile Teams

    • Get practical help and guidance on your Agile transformation journey.

    Implement DevOps Practices That Work

    • Streamline business value delivery through the strategic adoption of DevOps practices.

    Deliver on Your Digital Product Vision

    • Build a product vision your organization can take from strategy through execution.

    Deliver Digital Products at Scale

    • Deliver value at the scale of your organization through defining enterprise product families.

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    page 1 of the appendix
    page 2 of the appendix
    page 3 of the appendix
    page 4 of the appendix

    Cultural advantages of Agile

    Collaboration

    Team members leverage all their experience working towards a common goal.

    Iterations

    Cycles provide opportunities for more product feedback.

    Prioritization

    The most important needs are addressed in the current iteration.

    Continual Improvement

    Self-managing teams continually improve their approach for next iteration.

    A backlog stores and organizes PBIs at various stages of readiness

    A well-formed backlog can be thought of as a DEEP backlog:

    • Detailed Appropriately: Product backlog items (PBIs) are broken down and refined as necessary.
    • Emergent: The backlog grows and evolves over time as PBIs are added and removed.
    • Estimated: The effort a PBI requires is estimated at each tier.
    • Prioritized: The PBIs value and priority are determined at each tier.

    (Perforce, 2018)

    Info-Tech Best Practice

    Don't fully elaborate all of your PBIs at the beginning of the project instead, make sure they are elaborated "just in time." (Keep no more than 2 or 3 sprints worth of user stories in the Ready state.)

    An image showing the Ideas; Qualified; Ready; funnel leading to the sprint aproach.

    Scrum versus Kanban: Key differences

    page 6 of the appendix

    Scrum versus Kanban: When to use each

    Scrum: Delivering related or grouped changes in fixed time intervals.

    • Coordinating the development or release of related items
    • Maturing a product or service
    • Interdependencies between work items

    Kanban: Delivering independent items as soon as each is ready.

    • Work items from ticketing or individual requests
    • Completing independent changes
    • Releasing changes as soon as possible

    Develop an adaptive governance process

    page 7 of the appendix

    Five key principles for building an adaptive governance framework

    Delegate and Empower

    Decision making must be delegated down within the organization, and all resources must be empowered and supported to make effective decisions.

    Define Outcomes

    Outcomes and goals must be clearly articulated and understood across the organization to ensure decisions are in line and stay within reasonable boundaries.

    Make Risk informed decisions

    Integrated risk information must be available with sufficient data to support decision making and design approaches at all levels of the organization.

    Embed / Automate

    Governance standards and activities need to be embedded in processes and practices. Optimal governance reduces its manual footprint while remaining viable. This also allows for more dynamic adaptation.

    Establish standards and behavior

    Standards and policies need to be defined as the foundation for embedding governance practices organizationally. These guardrails will create boundaries to reinforce delegated decision making.

    Maturing governance is a journey

    Organizations should look to progress in their governance stages. Ad-Hoc, and controlled governance tends to be slow, expensive, and a poor fit for modern practices.

    The goal as you progress in your stages is to delegate governance and empower teams to make optimal decisions in real-time, knowing that they are aligned with the understood best interests of the organization.

    Automate governance for optimal velocity, while mitigating risks and driving value.

    This puts your organization in the best position to be adaptive and able to react effectively to volatility and uncertainty.

    page 8 of the appendix

    Business value is a key component to driving better decision making

    Better Decisions

    • Team Engagement
    • Frequent Delivery
    • Stakeholder Input
    • Market Analysis
    • Articulating Business Value
    • Focus on Business Needs

    Facilitation Planning Tool

    • Double-click the embedded Excel workbook to select and plan your exercises and timing.
    • Place or remove the "X" in the "Add to Agenda" column to add it to the workshop agenda and duration estimate.
    • Verify the exercise and step timing estimates from the blueprint provided on the "Detailed Workshop Planner" in columns C-F and adjust based on your facilitation and intended audience.

    an image of the Facilitation Planning Tool

    Appendix:
    SDLC transformation steps

    Waterfall SDLC: Valuable product delivered at the end of an extended project lifecycle, frequently in years

    Page 1 of the SDLC Appendix.

    • Business separated from delivery of technology it needs, only one third of product is actually valuable (Info-Tech, N=40,000).
    • In Waterfall, a team of experts in specific disciplines hand off different aspects of the lifecycle.
    • Document signoffs are required to ensure integration between silos (Business, Dev, and Ops) and individuals.
    • A separate change request process lays over the entire lifecycle to prevent changes from disrupting delivery.
    • Tools are deployed to support a specific role (e.g. BA) and seldom integrated (usually requirements <-> test).

    Wagile/Agifall/WaterScrumFall SDLC: Valuable product delivered in multiple releases

    Page 2 of the SDLC Appendix.

    • Business is more closely integrated by a business product owner accountable for day-to-day delivery of value for users.
    • The team collaborates and develops cross-functional skills as they define, design, build, and test code over time.
    • Signoffs are reduced but documentation is still focused on satisfying project delivery and operations policy requirements.
    • Change is built into the process to allow the team to respond to change dynamically.
    • Tools start to be integrated to streamline delivery (usually requirements and Agile work management tools).

    Agile SDLC: Valuable product delivered iteratively; frequency depends on Ops' capacity

    Page 3 of the SDLC Appendix.

    • Business users are closely integrated through regularly scheduled demos (e.g. every two weeks).
    • Team is fully cross-functional and collaboratesto plan, define, design, build, and test the code supported by specialists.
    • Documentation is focused on future development and operations needs.
    • Change is built into the process to allow the team to respond to change dynamically.
    • Explore automation for application development (e.g. automated regression testing).

    Agile with DevOps SDLC: High frequency iterative delivery of valuable product (e.g. every two weeks)

    Page 4 of the SDLC Appendix.

    • Business users are closely integrated through regularly scheduled demos.
    • Dev and ops teams collaborate to plan, define, design, build, test, and deploy code supported by automation.
    • Documentation is focused on supporting users, future changes, and operational support.
    • Change is built into the process to allow the team to respond to change dynamically.
    • Build, test, deploy is fully automated (service desk is still separated).

    DevOps SDLC: Continuous integration and delivery

    Page 5 of the SDLC Appendix.

    • Business users are closely integrated through regularly scheduled demos.
    • Fully integrated DevOps team collaborates to plan, define, design, build, test, deploy, and maintain code.
    • Documentation Is focused on future development and use adoption.
    • Change is built into the process to allow the team to respond to change dynamically.
    • Fully integrated development and operations toolchain.

    Fully integrated product SDLC: Agile + DevOps + continuous delivery of valuable product on demand

    Page 6 of the SDLC Appendix.

    • Business users are fully integrated with the teams through dedicated business product owner.
    • Cross-functional teams collaborate across the business and technical life of the product.
    • Documentation supports internal and external needs (business, users, Ops).
    • Change is built into the process to allow the team to respond to change dynamically.
    • Fully integrated toolchain (including service desk).

    Maintain Employee Engagement During the COVID-19 Pandemic

    • Buy Link or Shortcode: {j2store}548|cart{/j2store}
    • member rating overall impact: 10.0/10 Overall Impact
    • member rating average dollars saved: $12,399 Average $ Saved
    • member rating average days saved: 5 Average Days Saved
    • Parent Category Name: Engage
    • Parent Category Link: /engage
    • The uncertainty of the pandemic means that employee engagement is at higher risk.
    • Organizations need to think beyond targeting traditional audiences by considering engagement of onsite, remote, and laid-off employees.

    Our Advice

    Critical Insight

    • The changing way of work triggered by this pandemic means engagement efforts must be easy to implement and targeted for relevant audiences.

    Impact and Result

    • Identify key drivers to leverage during the pandemic to boost engagement as well as at-risk drivers to focus efforts on.
    • Select quick-win tactics to sustain and boost engagement for relevant target audiences.

    Maintain Employee Engagement During the COVID-19 Pandemic Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Determine the scope

    Evaluate the current state, stakeholder capacity, and target audience of engagement actions.

    • Maintain Employee Engagement During the COVID-19 Pandemic Storyboard
    • Pandemic Engagement Workbook

    2. Identify engagement drivers

    Review impact to engagement drivers in order to prioritize and select tactics for addressing each.

    • Tactics Catalog: Maintain Employee Engagement During the COVID-19 Pandemic
    • Employee Engagement During COVID-19: Manager Tactics

    3. Determine ownership and communicate engagement actions

    Designate owners of tactics, select measurement tools and cadence, and communicate engagement actions.

    • Crisis Communication Guide for HR
    • Crisis Communication Guide for Leaders
    • Leadership Crisis Communication Guide Template
    • HR Action and Communication Plan
    [infographic]

    Develop the Right Message to Engage Buyers

    • member rating overall impact: N/A
    • member rating average dollars saved: N/A
    • member rating average days saved: N/A
    • Parent Category Name: Marketing Solutions
    • Parent Category Link: /marketing-solutions

    Sixty percent of marketers find it hard to produce high-quality content consistently. SaaS marketers have an even more difficult job due to the technical nature of content production. Without an easy content development strategy, marketers have an insurmountable task of continually creating interesting content for an audience they don’t understand.

    Globally, B2B SaaS marketers without the ability to consistently produce and activate quality content will experience:

    • High website bounce rates and low time on site
    • Low page views
    • A low percentage of return visitors
    • Low conversions
    • Low open and click-through rates on email campaigns

    Our Advice

    Critical Insight

    Marketing content that identifies the benefit of the product along with a deep understanding of the buyer pain points, desired value, and benefit proof points is a key driver in delivering value to a prospect, thereby increasing marketing metrics such as open rates, time on site, page views, and click-through rates.

    Impact and Result

    Marketers that activate the SoftwareReviews message mapping architecture will be able to crack the code on the formula for improving open and click-through rates.

    By applying the SoftwareReviews message mapping architecture, clients will be able to:

    • Quickly diagnose the current state of their content marketing effectiveness compared to industry metrics.
    • Compare their current messaging approach versus the key elements of the Message Map Architecture.
    • Create more compelling and relevant content that aligns with a buyer’s needs and journey.
    • Shrink marketing and sales cycles.
    • Increase the pace of content production.

    Develop the Right Message to Engage Buyers Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Develop the Right Message to Engage Buyers Executive Brief – A mapping architecture to enable marketers to crack the code on the formula for improving open and click-through rates.

    Through this blueprint marketers will learn how to shift content away from low-performing content that only focuses on the product and company to high-performing customer-focused content that answers the “What’s in it for me?” question for a buyer, increasing engagement and conversions.

    Infographic

    Further reading

    Develop the Right Message to Engage Buyers

    Drive higher open rates, time-on-site, and click-through rates with buyer-relevant messaging.

    Analyst Perspective

    Develop the right message to engage buyers.

    Marketers only have seven seconds to capture a visitor's attention but often don't realize that the space between competitors and their company is that narrow. They often miss the mark on content and create reams of product and company-focused messaging that result in high bounce rates, low page views, low return visits, low conversions, and low click-through rates.

    We wouldn't want to sit in a conversation with someone who only speaks about themselves, so why would it be any different when we buy something? Today's marketers must quickly hook their visitors with content that answers the critical question of "What's in it for me?"

    Our research finds that leading content marketers craft messaging that lets their audience ”know they know them,” points out what’s in it for them, and includes proof points of promised value. This simple, yet often missed approach, we call Message Mapping, which helps marketers grab a visitor’s initial attention and when applied throughout the customer journey will turn prospects into customers, lifelong buyers, advocates, and referrals.

    Photo of Terra Higginson, Marketing Research Director, SoftwareReviews.

    Terra Higginson
    Marketing Research Director
    SoftwareReviews

    Executive Summary

    Your Challenge

    Globally, B2B SaaS marketers without the ability to consistently produce and activate quality content will experience:

    • High website bounce rates and low time on site
    • Low page views
    • A low percentage of return visitors
    • Low conversions
    • Low open and click-through rates on email campaigns
    Sixty percent of marketers find it hard to produce high-quality content consistently. SaaS marketers have an even more difficult job due to the technical nature of content production. Without an easy content development strategy, marketers have an insurmountable task of continually creating interesting content for an audience they don’t understand.
    Common Obstacles

    Marketers struggle to create content that quickly engages the buyer because they lack:

    • Resources to create a high volume of quality content.
    • True buyer understanding.
    • Experience in how to align technical messaging with the buyer persona.
    • Easy-to-deploy content strategy tools.
    Even though most marketers will say that it’s important to produce interesting content, only 58% of B2B markers take the time to ask their customers what’s important to them. Without a true and deep understanding of buyers, marketers continue to invest their time and resources in an uninteresting product and company-focused diatribe.
    SoftwareReviews’ Approach

    By applying the SoftwareReviews’ message mapping architecture, clients will be able to:

    • Quickly diagnose the current state of their content marketing effectiveness compared to industry metrics.
    • Compare their current messaging approach against the key elements of the Message Map Architecture.
    • Create more compelling and relevant content that aligns with a buyer’s needs and journey.
    • Shrink marketing and sales cycles.
    • Increase the pace of content production.
    Marketers that activate the SoftwareReviews message mapping architecture will be able to crack the code on the formula for improving open and click-through rates.

    SoftwareReviews Insight

    Marketing content that identifies the benefit of the product, along with a deep understanding of the buyer pain points, desired value, and benefit proof-points, is a key driver in delivering value to a prospect, thereby increasing marketing metrics such as open rates, time on site, page views, and click-through rates.

    Your Challenge

    65% of marketers find it challenging to produce engaging content.

    Globally, B2B SaaS marketers without the ability to consistently produce and activate quality content will experience:

    • High website bounce rates and low time on site
    • Low page views
    • A low percentage of return visitors
    • Low conversions
    • Low open and click-through rates on email campaigns

    A staggering 60% of marketers find it hard to produce high-quality content consistently and 62% don’t know how to measure the ROI of their campaigns according to OptinMonster.

    SaaS marketers have an even more difficult job due to the technical nature of content production. Without an easy content development strategy, marketers have an insurmountable task of continually creating interesting content for an audience they don’t understand.


    Over 64% of marketers want to learn how to build a better content
    (Source: OptinMonster, 2021)

    Benchmark your content marketing

    Do your content marketing metrics meet the industry-standard benchmarks for the software industry?
    Visualization of industry benchmarks for 'Bounce Rate', 'Organic CTR', 'Pages/Session', 'Average Session Duration', '% of New Sessions', 'Email Open Rate', 'Email CTR', and 'Sales Cycle Length (Days)' with sources linked below.
    GrowRevenue, MarketingSherpa, Google Analytics, FirstPageSage, Google Analytics, HubSpot
    • Leaders will measure content marketing performance against these industry benchmarks.
    • If your content performance falls below these benchmarks, your content architecture may be missing the mark with prospective buyers.

    Common flaws in content messaging

    Why do marketers have a hard time consistently producing messaging that engages the buyer?

    Mistake #1

    Myopic Focus on Company and Product

    Content suffers a low ROI due to a myopic focus on the company and the product. This self-focused content fails to engage prospects and move them through the funnel.

    Mistake #2

    WIIFM Question Unanswered

    Content never answers the fundamental “What’s in it for me?” question due to a lack of true buyer understanding. This leads to an inability to communicate the value proposition to the prospect.

    Mistake #3

    Inability to Select the Right Content Format

    Marketers often guess what kind of content their buyers prefer without any real understanding or research behind what buyers would actually want to consume.

    Leaders Will Avoid the “Big Three” Pitfalls
    • While outdated content, poor content organization on your website, and poor SEO are additional strategic factors (outside the scope of this research), poor messaging structure will doom your content marketing strategy.
    • Leaders will be vigilant to diagnose current messaging structure and avoid:
      1. Making messaging all about you and your company.
      2. Failing to describe what’s in it for your prospects.
      3. Often guessing at what approach to use when structuring your messaging.

    Implications of poor content

    Without quality content, the sales and marketing cycles elongate and content marketing metrics suffer.
    • Lost sales: Research shows that B2B buyers are 57-70% done with their buying research before they ever contact sales.(Worldwide Business Research, 2022)
    • The buyer journey is increasingly digital: Research shows that 67% of the buyer's journey is now done digitally.(Worldwide Business Research, 2022)
    • Wasted time: In a Moz study of 750,000 pieces of content, 50% had zero backlinks, indicating that no one felt these assets were interesting enough to reference or share. (Moz, 2015)
    • Wasted money: SaaS companies spend $342,000 to $1,080,000 per year (or more) on content marketing. (Zenpost, 2022) The wrong content will deliver a poor ROI.

    50% — Half of the content produced has no backlinks. (Source: Moz, 2015)

    Content matters more than ever since 67% of the buyer's journey is now done digitally. (Source: Worldwide Business Research, 2022)

    Benefits of good content

    A content mapping approach lets content marketers:
    • Create highly personalized content. Content mapping helps marketers to create highly targeted content at every stage of the buyer’s journey, helping to nurture leads and prospects toward a purchase decision.
    • Describe “What’s in it for me?” to buyers. Remember that you aren’t your customer. Good content quickly answers the question “What’s in it for me?” (WIIFM) developed from the findings of the buyer persona. WIIFM-focused content engages a prospect within seven seconds.
    • Increase marketing ROI. Content marketing generates leads three times greater than traditional marketing (Patel, 2016).
    • Influence prospects. Investing in a new SaaS product isn’t something buyers do every day. In a new situation, people will often look to others to understand what they should do. Good content uses the principles of authority and social proof to build the core message of WIIFM. Authority can be conferred with awards and accolades, whereas social proof is given through testimonials, case studies, and data.
    • Build competitive advantage. Increase competitive advantage by providing content that aligns with the ideal client profile. Fifty-two percent of buyers said they were more likely to buy from a vendor after reading its content (1827 Marketing, 2022).
    Avoid value claiming. Leaders will use client testimonials as proof points because buyers believe peers more than they believe you.

    “… Since 95 percent of the people are imitators and only 5 percent initiators, people are persuaded more by the actions of others than by any proof we can offer. (Robert Cialdini, Influence: The Psychology of Persuasion)

    Full slide: 'Message Map Architecture'.

    Full slide: 'Message Map Template' with field descriptions and notes.

    Full slide: 'Message Map Template' with field descriptions, no notes.

    Full slide: 'Message Map Template' with blank fields.

    Full slide: 'Message Map Template' with 'Website Example segment.com' filled in fields.

    Full slide: 'Website Example segment.com' the website as it appears online with labels on the locations of elements of the message map.

    Full slide: 'Website Example segment.com' the website as it appears online with labels on the locations of elements of the message map.

    Full slide: 'Website Example segment.com' the website as it appears online with labels on the locations of elements of the message map.

    Full slide: 'Website Example segment.com' the website as it appears online with labels on the locations of elements of the message map.

    Email & Social Post Example

    Use the message mapping architecture to create other types of content.

    Examples of emails and social media posts as they appear online with labels on the locations of elements of the message map.

    Insight Summary

    Create Content That Matters

    Marketing content that identifies the benefit of the product along with a deep understanding of the buyer pain points, desired value, and benefit proof-points is a key driver in delivering value to a prospect, thereby increasing marketing metrics such as open rates, time on site, page views, and click-through rates.

    What’s in It for Me?

    Most content has a focus on the product and the company. Content that lacks a true and deep understanding of the buyer suffers low engagement and low conversions. Our research shows that all content must answer ”What’s in it for me?” for a prospect.

    Social Proof & Authority

    Buyers that are faced with a new and unusual buying experience (such as purchasing SaaS) look at what others say about the product (social proof) and what experts say about the product (authority) to make buying decisions.

    Scarcity & Loss Framing

    Research shows that scarcity is a strong principle of influence that can be used in marketing messages. Loss framing is a variation of scarcity and can be used by outlining what a buyer will lose instead of what will be gained.

    Unify the Experience

    Use your message map to structure all customer-facing content across Sales, Product, and Marketing and create a unified and consistent experience across all touchpoints.

    Close the Gap

    SaaS marketers often find the gap between product and company-focused content and buyer-focused content to be so insurmountable that they never manage to overcome it without a framework like message mapping.

    Related SoftwareReviews Research

    Sample of 'Create a Buyer Persona and Journey' blueprint.

    Create a Buyer Persona and Journey

    Make it easier to market, sell, and achieve product-market fit with deeper buyer understanding.
    • Reduce time and treasure wasted chasing the wrong prospects.
    • Improve product-market fit.
    • Increase open and click-through rates in your lead gen engine.
    • Perform more effective sales discovery and increase eventual win rates.
    Sample of 'Diagnose Brand Health to Improve Business Growth' blueprint.

    Diagnose Brand Health to Improve Business Growth

    Have a significant and well-targeted impact on business success and growth by knowing how your brand performs, identifying areas of improvement, and making data-driven decisions to fix it.
    • Importance of brand is recognized, endorsed, and prioritized.
    • Support and resources allocated.
    • All relevant data and information collected in one place.
    • Ability to make data-driven recommendations and decisions on how to improve.
    Sample of 'Build a More Effective Go-to-Market Strategy' blueprint.

    Build a More Effective Go-to-Market Strategy

    Creating a compelling Go-to-Market strategy, and keeping it current, is a critical software company function – as important as financial strategy, sales operations, and even corporate business development – given its huge impact on the many drivers of sustainable growth.
    • Align stakeholders on a common vision and execution plan.
    • Build a foundation of buyer and competitive understanding.
    • Deliver a team-aligned launch plan that enables commercial success.

    Bibliography

    Arakelyan, Artash. “How SaaS Companies Increase Their ROI With Content Marketing.” Clutch.co, 27 July 2018. Accessed July 2022.

    Bailyn, Evan. “Average Session Duration: Industry Benchmarks.” FirstPageSage, 16 March 2022. Accessed July 2022.

    Burstein, Daniel. “Marketing Research Chart: Average clickthrough rates by industry.” MarketingSherpa, 1 April 2014. Accessed July 2022.

    Cahoon, Sam. “Email Open Rates By Industry (& Other Top Email Benchmarks).” HubSpot, 10 June 2021. Accessed July 2022.

    Cialdini, Robert. Influence: Science and Practice. 5th ed. Pearson, 29 July 2008. Print.

    Cialdini, Robert. Influence: The Psychology of Persuasion. Revised ed. Harper Business, 26 Dec. 2006. Print.

    Content Marketing—Statistics, Evidence and Trends.” 1827 Marketing, 7 Jan. 2022. Accessed July 2022.

    Devaney, Erik. “Content Mapping 101: The Template You Need to Personalize Your Marketing.” HubSpot, 21 April 2022. Accessed July 2022.

    Hiscox Business Insurance. “Growing Your Business--and Protecting It Every Step of the Way.” Inc.com. 25 April 2022. Accessed July 2022.

    Hurley Hall, Sharon. “85 Content Marketing Statistics To Make You A Marketing Genius.” OptinMonster, 14 Jan. 2021. Accessed July 2022.

    Patel, Neil. “38 Content Marketing Stats That Every Marketer Needs to Know.” NeilPatel.com, 21 Jan. 2016. Web.

    Prater, Meg. “SaaS Sales: 7 Tips on Selling Software from a Top SaaS Company.” HubSpot, 9 June 2021. Web.

    Polykoff, Dave. “20 SaaS Content Marketing Statistics That Lead to MRR Growth in 2022.” Zenpost blog, 22 July 2022. Web.

    Rayson, Steve. “Content, Shares, and Links: Insights from Analyzing 1 Million Articles.” Moz, 8 Sept. 2015. Accessed July 2022.

    “SaaS Content Marketing: How to Measure Your SaaS Content’s Performance.” Ken Moo, 9 June 2022. Accessed July 2022.

    Taylor Gregory, Emily. “Content marketing challenges and how to overcome them.” Longitude, 14 June 2022. Accessed July 2022.

    Visitors Benchmarking Channels. Google Analytics, 2022. Accessed July 2022.

    WBR Insights. “Here's How the Relationship Between B2B Buying, Content, and Sales Reps Has Changed.” Worldwide Business Research, 2022. Accessed July 2022.

    “What’s a good bounce rate? (Here’s the average bounce rate for websites).” GrowRevenue.io, 24 Feb. 2020. Accessed July 2022.

    Build Effective Enterprise Integration on the Back of Business Process

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    • Parent Category Name: Enterprise Integration
    • Parent Category Link: /enterprise-integration
    • Organizations undergoing growth, either organically or through M&A, tend to develop integration capabilities in a piecemeal and short-sighted fashion to preserve their view of agility.
    • Integration strategies that are focused solely on technological solutions are likely to complicate rather than simplify, as not enough consideration is given to how other systems and processes will be impacted.

    Our Advice

    Critical Insight

    • Define a path for your EI strategy. Establish the more pressing goal of enterprise integration: improving operational integrity or adding business intelligence/predictive analytics capability.
    • Combine multiple views of integration for a comprehensive EI strategy. Assess business process, applications, and data in tandem to understand where enterprise integration will fit in your organization.
    • Don’t start by boiling the ocean and get bogged down in mapping out the entire organization. For the purposes of the strategy, narrow your focus to a set of related high-value processes to identify ways to improve integration.

    Impact and Result

    • Begin your enterprise strategy formation by identifying if your organization places emphasis on enabling operational excellence or predictive modeling/analytics.
    • Enterprise integration needs to bring together business process, applications, and data, in that order. Kick-start the process of identifying opportunities for improvement by creating business process maps that incorporate how applications and data are coordinated to support business activities.
    • Revisit the corporate drivers after integration mapping activities to identify the primary use cases for improvement.
    • Prepare for the next steps of carrying out the strategy by reviewing a variety of solution options.
    • Develop a compelling business case by consolidating the outputs of your mapping activities, establishing metrics for a specific process (or set of processes), and quantifying the benefits.

    Build Effective Enterprise Integration on the Back of Business Process Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should create an enterprise integration strategy; review Info-Tech’s methodology that encompasses business process, applications, and data; and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Position enterprise integration within the organization

    Begin strategy development by assigning roles and responsibilities for the team and establishing the initial direction for the strategy.

    • Build Effective Enterprise Integration on the Back of Business Process – Phase 1: Position Enterprise Integration Within Your Organization
    • Chief Enterprise Integration Officer
    • Enterprise Integration Strategy Drivers Assessment

    2. Explore the lenses of enterprise integration

    Create business process maps that incorporate how applications and data are coordinated to support business activities.

    • Build Effective Enterprise Integration on the Back of Business Process – Phase 2: Explore the Lenses of Enterprise Integration
    • Enterprise Integration Process Mapping Tool

    3. Develop the enterprise integration strategy

    Review your integration map to identify improvement opportunities, explore integration solutions, and consolidate activity outputs into a strategy presentation.

    • Build Effective Enterprise Integration on the Back of Business Process – Phase 3: Develop the Enterprise Integration Strategy
    • Enterprise Integration Strategy Presentation Template
    [infographic]

    Workshop: Build Effective Enterprise Integration on the Back of Business Process

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Position Enterprise Integration

    The Purpose

    Discuss the general approach for creating a holistic enterprise integration strategy.

    Define the initial direction and drivers.

    Key Benefits Achieved

    Strategy development team with responsibilities identified.

    Clear initial direction for the strategy based on senior stakeholder input.

    Activities

    1.1 Define the driving statements for your EI strategy.

    1.2 Develop a RACI chart.

    1.3 Discuss the current state of enterprise integration.

    1.4 Establish the initial direction of your strategy by surveying senior stakeholders.

    Outputs

    Vision, mission, and values for enterprise integration

    RACI chart for strategy development

    Documentation of past integration projects

    Chief Enterprise Integration Officer job description template

    2 Explore the Lenses of Enterprise Integration

    The Purpose

    Build a comprehensive map of what integration looks like for your target business processes.

    Key Benefits Achieved

    Clear documentation of the integration environment, encompassing process, data, and applications.

    Activities

    2.1 Develop level-0 and level-1 business capability diagrams.

    2.2 Identify the business processes of focus, based on relevance to overall corporate drivers.

    2.3 Complete process flow diagrams.

    2.4 Begin identifying the applications that are involved in each step of your process.

    2.5 Detail the connections/interactions between the applications in your business processes.

    2.6 Draw a current state diagram for application integration.

    2.7 Identify the data elements created, used, and stored throughout the processes, as well as systems of record.

    Outputs

    Business capability maps

    Business process flow diagrams

    Current state integration diagram

    Completed integration map

    3 Develop the Enterprise Integration Strategy

    The Purpose

    Review the outputs of the integration mapping activities.

    Educate strategy team on the potential integration solutions.

    Consolidate the findings of the activities into a compelling strategy presentation.

    Key Benefits Achieved

    Integration improvement opportunities are identified.

    Direction and drivers for enterprise integration are finalized.

    Understanding of the benefits and limitations of some integration solutions.

    Activities

    3.1 Discuss the observations/challenges and opportunities for improvement.

    3.2 Refine the focus of the strategy by conducting a more detailed stakeholder survey.

    3.3 Review the most common integration solutions for process, applications, and data.

    3.4 Create a future state integration architecture diagram.

    3.5 Define the IT and business critical success factors for EI.

    3.6 Articulate the risks with pursuing (and not pursuing) an EI strategy.

    3.7 Quantify the monetary benefits of the EI strategy.

    3.8 Discuss best practices for presenting the strategy and organize the presentation content.

    Outputs

    Critical success factors and risks for enterprise integration

    Monetary benefits of enterprise integration

    Completed enterprise integration strategy presentation

    Foster Data-Driven Culture With Data Literacy

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    • Parent Category Name: Data Management
    • Parent Category Link: /data-management

    Organizations are joining the wave and adopting machine learning and artificial intelligence (AI) to unlock the value in their data and power their competitive advantage. But to succeed with these complex analytics programs, they need to begin by looking at their data – empowering their people to realize and embrace the valuable insights within the organization’s data.

    The key to achieve becoming a data-driven organization is to foster a strong data culture and equip employees with data skills through an organization-wide data literacy program.

    Our Advice

    Critical Insight

    • Start with real business problems in a hands-on format to demonstrate the value of data.
    • Use a formalized organization-wide approach to data literacy program to bridge the data skills gap.
    • Provide relevant and practical training programs tailored to different learning styles and tenures (e.g. onboarding, development plan).

    Impact and Result

    Data literacy is critical to the success of digital transformation and AI analytics. Info-Tech’s approach to creating a sustainable and effective data literacy program is recognizing it is:

    • More than just technical training. A data literacy program isn’t just about data; it encompasses aspects of business, IT, and data.
    • More than a one-off exercise. To keep the literacy skills alive the program must be regular, sustainable, and tailored to different needs across all levels of the organization.
    • More than one delivery format. Different delivery methods need to be considered to suit various learning styles to ensure an effective delivery.

    Foster Data-Driven Culture With Data Literacy Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Foster Data-Driven Culture With Data Literacy Storyboard – A step-by-step guide to help organizations build an effective and sustainable data literacy program that benefits all employees who work with data.

    Data literacy as part of the data governance strategic program should be launched to all levels of employees that will help your organization bridge the data knowledge gap at all levels of the organization. This research recommends approaches to different learning styles to address data skill needs and helps members create a practical and sustainable data literacy program.

    • Foster Data-Driven Culture With Data Literacy Storyboard

    2. Fundamental Data Literacy Program Template – A document that provides an example of a fundamental data literacy program.

    Kick off a data awareness program that explains the fundamental understanding of data and its lifecycle. Explore ways to create or mature the data literacy program with smaller amounts of information on a more frequent basis.

    • Fundamental Data Literacy Program Template
    [infographic]

    Further reading

    Foster Data-Driven Culture With Data Literacy

    Data literacy is an essential part of a data-driven culture, bridging the data knowledge gaps across all levels of the organization.

    Analyst Perspective

    Data literacy is the missing link to becoming a data-driven organization.

    “Digital transformation” and “data driven” are two terms that are inseparable. With organizations accelerating in their digital transformation roadmap implementation, organizations need to invest in developing data skills with their people. Talent is scarce and the demand for data skills is huge, with 70% of employees expected to work heavily with data by 2025. There is no time like the present to launch an organization-wide data literacy program to bridge the data knowledge gap and foster a data-driven culture.

    Data literacy training is as important as your cybersecurity training. It impacts all levels of the organization. Data literacy is critical to success with digital transformation and AI analytics.

    Annabel Lui

    Principal Advisory Director, Data & Analytics Practice
    Info-Tech Research Group

    Executive Summary

    Your Challenge

    Organizations are joining the wave and adopting machine learning (ML) and artificial intelligence (AI) to unlock the value in their data and power their competitive advantage. But to succeed with these complex analytics programs, they need to begin by empowering their people to realize and embrace the valuable insights within the organization’s data.

    The key to becoming a data-driven organization is to foster a strong data culture and equip people with data skills through an organization-wide data literacy program.

    Common Obstacles

    Challenges the data leadership is likely to face as digital transformation initiatives drive intensified competition:

    • Resistance to change
    • Technological distractions
    • “Shadow data”
    • Difficulty securing resources and skilled data professionals
    • Inability to appreciate the value of data and its meaning for users – even fear of it

    Info-Tech's Approach

    We interviewed data leaders and instructors to gather insights about investing in data:

    • Start with real business problems in a hands-on format to demonstrate the value of data.
    • Implement a formalized organization-wide approach to data literacy program to bridge the data skill gap.
    • Provide relevant and practical training programs tailored to different learning styles and tenures (e.g. onboarding,development plan).

    Info-Tech Insight

    By thoughtfully designing a data literacy training program for the audience's own experience, maturity level, and learning style, organizations build the data-driven and engaged culture that helps them to unlock their data's full potential and outperform other organizations.

    Your Challenge

    Data literacy is the missing link to drive business outcomes from data.

    • Having a data-driven culture as an organization’s mission statement without implementing a data literacy program is like making an empty promise and leaving the value unrealized and unattainable.
    • A study conducted by the Data Literacy Project clearly indicates that organizations with aggressive data literacy programs will outperform those who do not have such programs. By 2030, data literacy will be one of the most sought-after skill sets. All employees require data literacy skills.
    • Everyone has a role in data. From employees who are actively involved in data collection to operational teams who create reports with analytics tools and finally to executives who use data to make business decisions – they all require continuous data literacy training in a data-driven organization. Because of differences in maturity, data literacy strategies cannot be one-size-fits-all.

    “Data literacy is the ability to read, work with, analyze, and communicate with data. It's a skill that empowers all levels of workers to ask the right questions of data and machines, build knowledge, make decisions, and communicate meaning to others.” – Qlik, n.d.

    75% of organizational employees have access to data tools – only 21% demonstrated confidence in their data skills.

    Source: Accenture, 2020.

    89% of C-level executives expect team members to explain how data has informed their decisions, but only 11% employees are fully confident in their ability to read, analyze, work with, and communicate with data

    Source: Qlik, 2022.

    Data debt or data asset?

    Manage your data as strategic assets.

    “[Data debt is] when you have undocumented, unused, incomplete, and inconsistent data,” according to Secoda (2023). “When … data debt is not solved, data teams could risk wasting time managing reports no one uses and producing data that no one understands.”

    Signs of data debt when considering investing in data literacy:

    • Lack of definition and understanding of data terms, therefore they don’t speak the same language. Without data literacy, an organization will not succeed in becoming a data-driven organization.
    • Putting data literacy as a low priority. Organization sees this as “another” training to put on the list and keeps it on the back burner.
    • Data literacy is not seen as the number one skill set needed in the organization. However, anyone who works with data requires data skills.
    • End users are not trained on self-serve features and tools.
    • Focusing on a minority group of people rather than everyone in the organization or seeing it as a one-off exercise.
    • Delays or failure to deliver digital transformation projects due to lack of data skills and data access issues.

    66%

    of organizations say a backlog of data debt is impacting new data management initiatives.

    40%

    of organizations say individuals within the business do not trust data insights.

    30%

    of organizations are unable to become data-driven.

    Source: Experian, 2020

    Info-Tech’s Approach

    Data literacy is critical to success with digital transformation and AI analytics.

    Diagram showing components of Data literacy: 1 - Data: understand your data, 2 - Business: define the purpose, 3 - IT: Introduce new ways of working

    The Info-Tech difference:

    1. More than just technical training. Data literacy program isn’t just about data but rather encompasses aspects of business, IT, and data.
    2. More than a one-off exercise. To keep literacy skills alive, the program must be routine and sustainable, tailored to different needs across all levels of the organization.
    3. More than one delivery format. Different delivery methods need to be considered to suit various learning styles.

    Data needs to be processed

    Data – facts – are organized, processed, and given meaning to become insights.

    Data, information, knowledge, insight, wisdom

    Image source: Welocalize, 2020.

    Data represents a discrete fact or event without relation to other things (e.g. it is raining). Data is unorganized and not useful on its own.

    Information organizes and structures data so that it is meaningful and valuable for a specific purpose (i.e. it answers questions). Information is a refined form of data.

    When information is combined with experience and intuition, it results in knowledge. It is our personal map/model of the world.

    Knowledge set with context generates insight. We become knowledgeable as a result of reading, researching, and memorizing (i.e. accumulating information).

    Wisdom means the ability to make sound judgments. Wisdom synthesizes knowledge and experiences into insights.

    Investment in data literacy is a game changer.

    Data literacy is the ability to collect, manage, evaluate, and apply data in a critical manner.

    A data-driven culture is “an operating environment that seeks to leverage data whenever and wherever possible to enhance business efficiency and effectiveness” (Forbes).

    Info-Tech Insight

    Data-driven culture refers to a workplace where decisions are made based on data evidence, not on gut instinct.

    Info-Tech’s methodology for building a data literacy program

    Phase Steps

    1. Define Data Literacy Objectives

    1.1 Understand organization’s needs

    1.2 Create vision and objective for data literacy program

    2. Assess Learning Style and Align to Program Design

    2.1 Create persona and identify audience

    2.2 Assess learning style and align to program design

    2.3 Determine the right delivery method

    3. Socialize Roadmap and Milestones

    3.1 Establish a roadmap

    3.2 Set key performance metrics and milestones

    Phase Outcomes

    Identify key objectives to establish and grow the data literacy program by articulating the problem and solutions proposed.

    Assess each audience’s learning style and adapt the program to their unique needs.

    Show a roadmap with key performance indicators to track each milestone and tell a data story.

    Insight Summary

    “In a world of more data, the companies with more data-literate people are the ones that are going to win.”

    – Miro Kazakoff, senior lecturer, MIT Sloan, in MIT Sloan School of Management, 2021

    Overarching insight

    By thoughtfully designing a data literacy training program personalized to each audience's maturity level, learning style, and experience, organizations can develop and grow a data-driven culture that unlocks the data's full potential for competitive differentiation.

    Module 1 insight

    We can learn a lot from each other. Literacy works both ways – business data stewards learn to “speak data” while IT data custodians understand the business context and value. Everyone should strive to exchange knowledge.

    Module 2 insight

    Avoid traditional classroom teaching – create a data literacy program that is learner-centric to allow participants to learn and experiment with data.

    Aligning program design to those learning styles will make participants more likely to be receptive to learning a new skill.

    Module 3 insight

    A data literacy program isn’t just about data but rather encompasses aspects of business, IT, and data. With executive support and partnership with business, running a data literacy program means that it won’t end up being just another technical training. The program needs to address why, what, how questions.

    Tactical insight

    A lot of programs don’t include the fundamentals. To get data concepts to stick, focus on socializing the data/information/knowledge/wisdom foundation.

    Tactical insight

    Many programs speak in abstract terms. We present case studies and tangible use cases to personalize training to the audience’s world and showcase opportunities enabled through data.

    Key performance indicators (KPIs) for your data literacy program

    How do you know if your data literacy program is successful? Here are some useful KPIs:

    Program Adoption Metrics

    • Percentage of employees attending data literacy training
    • Percentage of participants who report gains in data management knowledge after training sessions
    • Maturity assessment result
    • Survey and diagnostic feedback before and after training
    • Trend analysis of overall data literacy program

    Operational Metrics

    • Number of requests for analytics/reporting services
    • Number of reports created by users
    • Speed and quality of business decisions
    • User satisfaction with reports and analytics services
    • Improved business performance (customer satisfaction)
    • Improved valuation of organization data

    A data-driven culture builds tools and skills, builds users’ trust in the quality of data across sources, and raises the skills and understanding among the frontlines by encouraging everyone to leverage data for critical thinking and innovation.

    Info-Tech offers various levels of support to best suit your needs

    DIY Toolkit

    "Our team has already made this critical project a priority, and we have the time and capability, but some guidance along the way would be helpful."

    Guided Implementation

    "Our team knows that we need to fix a process, but we need assistance to determine where to focus. Some check-ins along the way would help keep us on track."

    Workshop

    "We need to hit the ground running and get this project kicked off immediately. Our team has the ability to take this over once we get a framework and strategy in place."

    Consulting

    "Our team does not have the time or the knowledge to take this project on. We need assistance through the entirety of the project."

    Diagnostics and consistent frameworks are used throughout all four options.

    Workshop Overview

    Contact your account representative for more information.
    workshops@infotech.com 1-888-670-8889

    Session 1

    Session 2

    Session 3

    Session 4

    Activities

    Define Data Literacy Objectives

    1.1 Review Data Culture Diagnostic results

    1.2 Identify business context: business goals, initiatives

    1.3 Create vision and objective for data literacy program

    Assess Learning Style and Align to Program Design

    2.1 Identify audience

    2.2 Assess learning style and align to program design

    2.3 Determine the right delivery method

    Build a Data Literacy Roadmap and Milestones

    3.1 Identify program initiatives and topics

    3.2 Determine delivery methods

    3.3 Build the data literacy roadmap

    Operational Strategy to implement Data Literacy

    4.1 Identify key performance metrics

    4.2 Identify owners and document RACI matrix

    4.3 Discuss next steps and wrap up.

    Deliverables

    1. Diagnostics reports (data culture survey)
    2. Vision and value statement
    1. Assessment of audience covering all levels of organization
    1. List of key program initiatives and topics
    2. Allocation of delivery methods
    3. Roadmap
    1. Data literacy metrics
    2. List of owners and roles and responsibilities
    3. Next step and implementation schedule

    Phase 1

    Define Data Literacy Objectives

    Phase 1: step 1 - Understand organization's needs, step 2 - Create vision and objective for data literacy program.

    Foster Data-Driven Culture With Data Literacy

    This phase will walk you through the following activities:

    • Understand the organization’s needs.
    • Create vision and objective for data literacy program.

    This phase involves the following participants:

    • Data governance sponsor
    • Data owners
    • Data stewards
    • Data custodians

    1.1 Gauge your organization’s current data culture

    Conduct data culture survey or diagnostic.

    1. Identify members of the data user base, data consumers, and other key stakeholders for surveying.
    2. Conduct an information session to introduce Info-Tech’s Data Culture Diagnostic survey. Explain the objective and importance of the survey and its role in helping to understand the organization’s current data culture and inform the improvement of that culture.
    3. Roll out the Info-Tech Data Culture Diagnostic survey to the identified users and stakeholders.
    4. Debrief and document the results and scorecard in the Data Strategy Stakeholder Interview Guide and Findings document.

    Input

    • Email addresses of participants in your organization who should receive the survey

    Output

    • Your organization’s Data Culture Scorecard for understanding current data culture as it relates to the use and consumption of data
    • An understanding of whether data is currently perceived to be an asset to the organization

    Materials

    • Info-Tech’s Data Culture Diagnostic service

    Participants

    • Participants include those at the senior leadership level through to middle management, as well as other business stakeholders at varying levels across the organization
    • Data owners, stewards, and custodians
    • Core data users and consumers

    Contact your Info-Tech Account Representative for details on launching a Data Culture Diagnostic.

    1.2 Define data literacy objectives

    1. Understand the organization’s needs by identifying opportunities and challenges relating to data. Document the described real-life examples.
    2. Categorize the list and identify areas where data literacy can address the business problem.
    3. Create a vision statement for the data literacy program, ensuring that it covers all levels of the organization.
    4. Articulate the intended targets and goals in planning for a data literacy program.

    Input

    • List of opportunities and challenges relating to data
    • Relevant business real-life examples

    Output

    • Categorized list of data literacy needs
    • Vision for literacy program
    • Targets and goals

    Materials

    • Whiteboard/flip charts
    • Sticky notes

    Participants

    • CDO or sponsor
    • Key business stakeholders
    • Data stewards
    • Data custodians
    • Data governance working group

    Quick wins for improving data literacy

    Data collected through Info-Tech’s Data Culture Diagnostic suggests three ways to improve data literacy:

    87%

    think more can be done to define and document commonly used terms with methods such as a business data glossary.

    68%

    think they can have a better understanding of the meaning of all data elements that are being captured or managed.

    86%

    feel that they can have more training in terms of tools as well as on what data is available at the organization.

    Source: Info-Tech Research Group's Data Culture Diagnostic, 2022; N=2,652

    Quick Wins

    • Create a business data glossary to document and define common terms.
    • Provide easy access to the business data glossary and procedures on how data is captured and managed.
    • Launch an organization-wide data literacy program.

    Delivering value is a means and the goal

    Start with real business problems in a hands-on format to demonstrate the value of data.

    Identify business problem:

    • Business decisions without facts are just guesses.
    • Management spends a lot of time finding and fixing data.
    • Unknown challenges on data assets and risk.
    • Incomplete view of customer/client and industry.
    • Not ready for modern data opportunities (e.g. artificial intelligence).

    Create an objective

    Treat data as a strategic asset to gain insight into our customers for all levels of organization.

    The solution: Data-driven culture powered by people who speak data.

    • Data dictionary
    • Data literacy
    • Trusted single source
    • Access to analytics tools
    • Decision making

    "According to Forrester, 91% of organizations find it challenging to improve the use of data insights for decision-making – even though 90% see it as a priority. Why the disconnect? A lack of data literacy."

    – Alation, 2020

    Fundamental data literacy

    Data literacy is more than just a technical training or a one-off exercise.

    Info-Tech provides various topics suited for a data literacy program that can accommodate different data skill requirements and encompasses relevant aspects of business, IT, and data.

    Info-Tech Research Group’s Data Literacy Program

    Use discovery and diagnostics to understand users’ comfort level and maturity with data.

    Data lunch 'n' learn

    • The power and value of data
    • Everyone is a data steward
    • Becoming data literate
    • Data 101
    • The future is data
    1 hour
    For: General audience, senior leadership, data leads, change management

    Speak data

    • What is data
    • Meet the data team
    • Day in the life of a steward
    • How data impacts you
    • Tools of the trade
    1/2 day
    For: New stewards, data owners, pre-data strategy workshop

    Your data story

    • Ask the right questions
    • Find the top five data elements
    • Understand your data
    • Present your data story
    • Lessons from COVID-19
    1/2 day
    For: New stewards, business data owners, pre-BI/analytics workshop

    Phase 2

    Assess Learning Style and Align to Program Design

    Phase 2: step 1 - Identify audience, step 2 - Access learning style and align to program design, step 3 - Determine the right delivery method.

    Foster Data-Driven Culture With Data Literacy

    This phase will walk you through the following activities:

    • Identify your audience.
    • Assess learning styles and align them to the data program design.
    • Determine the right delivery method.

    This phase involves the following participants:

    • Data governance sponsor
    • Data owners
    • Data stewards
    • Data custodians

    Avoid common pitfalls

    75%

    feel that training was too long to remember or to apply in their day-to-day work.

    21%

    find training had insufficient follow-up to help them apply on the job.

    Source: Grovo, 2018.

    1. Information Overload

      Trying to cover too much useful information results in overwhelm and does not deliver on key training objectives.
    2. Limited Implementation

      Learning is only the beginning. The real results are obtained when learning is followed by practice, which turns new knowledge into reliable habits.
    3. Lack of Organizational Alignment

      Implementing training without a clear link to organizational objectives leaves you unable to clearly communicate its value, undermines your ability to secure buy-in from attendees and executives, and leaves you unable to verify that the training is actually improving effectiveness.

    2.1 Understand learning style

    1. Create persona and identify the audiences and their roles in data across all levels of the organization.
    2. Identify the data program initiatives and assign the best delivery method to each initiative.
    3. Assign participants to each program initiative based on their skill gap and learning style.

    Input

    • List of audiences, their roles, and tenures
    • Data skill gap assessment
    • List of literacy program initiatives/topics

    Output

    • Target audience grouping
    • List of program initiatives with assigned groups

    Materials

    • Whiteboard/flip charts
    • Sticky notes

    Participants

    • CDO or sponsor
    • Key business stakeholders
    • Data stewards
    • Data custodians
    • Data governance working group

    You and data

    Is data an integral part of your work?

    Do you feel comfortable finding and using data in your organization?

    • Many people feel intimidated by data and therefore miss out on what data can do for them.
    • Often the obstacle is language. If you don’t understand the semantics around data, you will not feel confident to contribute to discussions around data.
    • You use data every day but need additional vocabulary to understand how to handle it properly.
    • Data literacy is the ability to “speak data” and to understand what data means (i.e. how to read charts and graphs, draw valid conclusions, and recognize when data is misinterpreted or used inappropriately to be misleading).
    • The business often doesn’t understand its role in data governance and how it informs and assists IT in responsible data management.

    Info-Tech Insight

    IT and data professionals need to understand the business as much as business needs to talk about data. Bidirectional learning and feedback improves the synergy between business and IT.

    Create personas

    Persona creation is a way to brainstorm ideas for the data literacy program.

    Choose a data role (e.g. data steward, data owner, data scientist).

    Describe the persona based on goals, priorities, tenures, preferred learning style, type of work with data.

    Identify data skill and level of skills required.

    Persona 1: Denise - Manager, People and Culture. Goals, priorities, tenure, data role, learning style, skill level

    Consider these other ways to brainstorm:

    • Review current in-flight projects.
    • Analyze types of data requests.
    • Understand needs by department.
    • Share learnings in a community of practice.

    Program design

    Categorize into six data skill areas

    Not everyone needs the same level of skill sets

    Bullseye board with skill levels (Innermost going outward): Expert, advanced, intermediate and Basic. The six data skill areas: 1. Understanding Data, 2. Find and Obtain Data, 3. Read, Interpret and Evaluate Data, 4. Manage Data, 5. Create and Use Data, 6. Tell a Story and Share Data are placed equally around in sections.

    Map the personas to the program

    Bridging the data knowledge gap.

    • Each component will promote the value of data to all levels of employees when demonstrating the right way for data to be understood, managed, and consumed in the organization.
    • Categorizing the data literacy program into six areas and levels of skill sets will provide clarity into which areas to focus on.
    • The program is intended to be implemented in stages, allowing the audience to learn and adopt the new skills. Leveraging in-flight projects for rolling out training will have a higher success because the need is already built into the project.
    Personas are placed at different points in the data skill area and skill level.

    Align program design to learning styles

    The four methods (Discussion, Information, Coaching, and Self-Discovery) are based on learner-centered model design rather than the traditional teacher-centered model.

    Info-Tech Insight

    Tailor your data literacy program to meet your organization’s needs, filling your range of knowledge gaps and catering to different levels of users.

    When it comes to rolling out a data literacy program, there is no one-size-fits-all solution. Your data literacy program is intended to spread knowledge throughout your organization. It should target everyone from executive leadership to management to subject matter experts across all functions of the business.

    Discussion method

    Delivery Method

    • Interactive format between instructor and learner
    • Instructor empowers and motivates learner through dialogues and exercises

    The imaginative learner

    The imaginative learner group likes to engage in feelings and spend time on reflection. This type of learner desires personal meaning and involvement. They focus on personal values for themselves and others and make connections quickly.

    For this group of learners, their question is: why should I learn this?

    Learning characteristics

    • Seek meaning
    • Need to be personally involved
    • Learn by listening and sharing ideas
    • Function through social interaction

    Information method

    Delivery Method

    • Instructor does most of the talking in the training
    • Instructor is teaching the content, delivering the training content, and demonstrating

    Analytical learner

    The analytical learner group likes to listen, to think about information, and to come up with ideas. They are interested in acquiring facts and delving into concepts and processes. They can learn effectively and enjoy doing independent research.

    For this group of learners, their question is: what should I learn?

    Learning characteristics

    • Seek and examine the facts
    • Need to know what experts think
    • Interested in ideas and concepts
    • Critique information and collect data
    • Function by adapting to experts

    Coaching method

    Delivery Method

    • Learning has on-the-job training or learning through role-play exercises
    • Instructor is coaching and facilitating learner

    Common sense learner

    The common sense learner group likes thinking and doing. They are satisfied when they can carry out experiments, build and design, and create usability. They like tinkering and applying useful ideas.

    For this group of learners, their question is: how should I learn?

    Learning characteristics

    • Seek usability
    • Need to know how things work
    • Learn by testing theories using practical methods
    • Use factual data to build concepts
    • Enjoy hands-on experience

    Self-discovery method

    Delivery Method

    • Interactive format between instructor and learner
    • Instructor provides evaluation and remedial instruction

    Common sense learner

    The dynamic learner group learns through doing and experiencing. They are continually looking for hidden possibilities and researching ideas to make original adjustments. They learn through trial and error and self-discovery.

    For this group of learners, their question is: what if I learn this?

    Learning characteristics

    • Seek hidden possibilities
    • Need to know what can be done with things
    • Learn by trial and error
    • Enjoy variety and excel in being flexible

    Delivery method considerations

    There are four common ways to learn a new skill: by watching, conceptualizing, doing, and experiencing. The following are some suggestions on ways to implement your data literacy program through different delivery methods.

    There are four common ways to learn a new skill: by watching, conceptualizing, doing, and experiencing. The following are some suggestions on ways to implement your data literacy program through different delivery methods.

    Phase 3

    Map Out Data Literacy Roadmap and Milestones

    Phase 3: step 1 - Roadmap exercise, step 2 - Set key performance metrics and milestones.

    Foster Data-Driven Culture With Data Literacy

    This phase will walk you through the following activities:

    • Complete a roadmap exercise.
    • Set key performance metrics and milestones.

    This phase involves the following participants:

    • Data governance sponsor
    • Data owners
    • Data stewards
    • Data custodians

    3.1 Build the data literacy roadmap and milestones

    1-3 hours
    1. Gather the data literacy objectives and list of program initiatives with their assigned groups.
    2. Discuss each program initiative with the data literacy creation team, assigning content owners and estimating effort required to build the content.

    For the Gantt chart:

    • Input the roadmap start year.
    • List each data literacy topic and delivery method.
    • Populate the planned start and end dates for the prepopulated list of program initiatives.

    Input

    • List of data literacy topics with assigned groups
    • Vision statement of data literacy program
    • Data literacy objectives

    Output

    • Roadmap Gantt chart
    • List of program initiatives with start and end date
    • Content owner assignment

    Materials

    • Whiteboard/flip charts
    • Sticky notes
    • MS Projects/Excel

    Participants

    • CDO or sponsor
    • Key business stakeholders
    • Data stewards
    • Data custodians
    • Data governance working group

    Data literacy journey mapping

    Making it sustainable

    • Deliver the literacy program in stages to make it easier for the audience to consume the content.
    • Allow opportunities to apply the learnings at work.
    • Map out the data literacy trainings as they get delivered and identify gaps, if any. Continue to refine and adjust the program and delivery method for better outcome.
    • Set clear goals and KPIs measurement up front.
    • Conduct Info-Tech Research Group’s Data Culture Diagnostics to set the baseline and repeat the assessment in 12 to 18 months.
    • Assign champions to lead change and influence end users to adopt better processes.
    Data Literacy journey mapping. Different departments need different skills in data literacy.

    Research contributors

    Name

    Position

    Andrea Malick Advisory Director, Info-Tech Research Group
    Andy Neill AVP, Data and Analytics, Chief Enterprise Architect, Info-Tech Research Group
    Crystal Singh Research Director, Info-Tech Research Group
    Imad Jawadi Senior Manager, Consulting Advisory, Info-Tech Research Group
    Irina Sedenko Research Director, Info-Tech Research Group
    Reddy Doddipalli Senior Workshop Director, Info-Tech Research Group
    Sherwick Min Technical Counselor, Info-Tech Research Group
    Wayne Cain Principal Advisory Director, Info-Tech Research Group

    Info-Tech’s Data Literacy Program

    Contact your account representative for more information.
    workshops@infotech.com 1-888-670-8889

    Session 1

    Session 2

    Session 3

    Session 4

    Activities

    Understand the WHY and Value of Data

    1.1 Business context, business objectives, and goals

    1.2 You and data

    1.3 Data journey from data to insights

    1.4 Speak data – common terminology

    Learn about the WHAT Through Data Flow

    2.1 Data creation

    2.2 Data ingestion

    2.3 Data accumulation

    2.4 Data augmentation

    2.5 Data delivery

    2.6 Data consumption

    Explore the HOW Through Data Visualization Training

    3.1 Ask the right questions

    3.2 Find the top five data elements

    3.3 Understand your data

    3.4 Present your data story

    3.5 Sharing of lessons learned

    Put Them All Together Through Data Governance Awareness

    4.1 Data governance framework

    4.2 Data roles and responsibilities

    4.3 Data domain and owners

    Deliverables

    1. Learning material for understanding the data fundamental and its terminology
    1. Learning material for data flow elements
    1. Learning material for data visualization
    1. Learning material for data governance awareness program

    Related Info-Tech Research

    Establish Data Governance

    Deliver measurable business value.

    Build a Robust and Comprehensive Data Strategy

    Key to building and fostering a data-driven culture.

    Create a Data Management Roadmap

    Streamline your data management program with our simplified framework.

    Bibliography

    About Learning. “4MAT overview.” About Learning., 16 Aug. 2001. Web.

    Accenture. “The Human Impact of Data Literacy,” Accenture, 2020. Web.

    Anand, Shivani. “IDC Reveals India Data and Content Technologies Predictions for 2022 and onwards; Focus on Data Literacy for an Elevated data Culture.” IDC, 14 Mar. 2022. Web.

    Belissent, Jennifer, and Aaron Kalb. “Data Literacy: The Key to Data-Driven Decision Making.” Alation, April 2020. Web.

    Brown, Sara. “How to build data literacy in your company.” MIT Sloan School of Management, 9 Feb 2021. Web.

    ---. “How to build a data-driven company.” MIT Sloan School of Management, 24 Sept. 2020. Web.

    Domo. “Data Never Sleeps 9.0.” Domo, 2021. Web.

    Dykes, Brent. “Creating A Data-Driven Culture: Why Leading By Example Is Essential.” Forbes, 26 Oct. 2017. Web.

    Experian. “10 signs you are sitting on a pile of data debt.” Experian, 2020. Accessed 25 June 2021. Web.

    Experian. “2019 Global Data Management Research.” Experian, 2019. Web.

    Knight, Michelle. “Data Literacy Trends in 2023: Formalizing Programs.” Dataversity, 3 Jan. 2023. Web.

    Ghosh, Paramita. “Data Literacy Skills Every Organization Should Build.” Dataversity, 2 Nov. 2022. Web.

    Johnson, A., et al., “How to Build a Strategy in a Digital World,” Compact, 2018, vol. 2. Web.

    LifeTrain. “Learning Style Quiz.” EMTrain, Web.

    Lambers, E., et al. “How to become data literate and support a data-drive culture.” Compact, 2018, vol. 4. Web.

    Marr, Benard. “Why is data literacy important for any business?” Bernard Marr & Co., 16 Aug. 2022. Web.

    Marr, Benard. “8 simple ways to enhance your data literacy skills.” Bernard Marr & Co., 16 Aug. 2022. Web/

    Mendoza, N.F. “Data literacy: Time to cure data phobia” Tech Republic, 27 Sept. 2022. Web.

    Mizrahi, Etai. “How to stay ahead of data debt and downtime?” Secoda, 17 April 2023. Web.

    Needham, Mass., “IDC FutureScape: Top 10 Predictions for the Future of Intelligence.” IDC, 5 Dec. 2022. Web.

    Paton, J., and M.A.P. op het Veld. “Trusted Analytics.” Compact, 2017, vol. 2. Web.

    Qlik. “Data Literacy to be Most In-Demand Skill by 2030 as AI Transforms Global Workplaces.” Qlik., 16 Mar 2022. Web.

    Qlik. “What is data literacy?” Qlik, n.d. Web.

    Reed, David. Becoming Data Literate. Harriman House Publishing, 1 Sept. 2021. Print.

    Salomonsen, Summer. “Grovo’s First-Time Manager Microlearning® Program Will Help Your New Managers Thrive in 2018.” Grovos Blog, 5 Dec. 2018. Web.

    Webb, Ryan. “More Than Just Reporting: Uncovering Actionable Insights From Data.” Welocalize, 1 Sept. 2020. Web.

    Cost-Optimize Your Security Budget

    • Buy Link or Shortcode: {j2store}250|cart{/j2store}
    • member rating overall impact: 9.0/10 Overall Impact
    • member rating average dollars saved: $2,078 Average $ Saved
    • member rating average days saved: 2 Average Days Saved
    • Parent Category Name: Security Strategy & Budgeting
    • Parent Category Link: /security-strategy-and-budgeting
    • The security budget has been slashed and the team needs to do more with less.
    • Mitigating risk is still the top priority, only now we need to reassess effectiveness and efficiency to ensure we are getting the greatest level of protection for the least amount of money.

    Our Advice

    Critical Insight

    A cost-optimized security budget is one that has the greatest impact on risk for the least amount of money spent.

    Impact and Result

    • Focus on business needs and related risks. Review the risk-reduction efficacy of your people, processes, and technology and justify what can be cut and what must stay.
    • Info-Tech will guide you through this process, and by the end of this blueprint you will have a cost-optimized security budget and an executive presentation to explain your revised spending.

    Cost-Optimize Your Security Budget Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should cost-optimize your security budget, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Cost-optimize your technology and managed services

    This phase will help you assess the efficacy of your current technology and service providers.

    • Threat and Risk Assessment Tool
    • In-House vs. Outsourcing Decision-Making Tool

    2. Cost-optimize your staffing

    This phase will help you assess if layoffs are necessary.

    • Security Employee Layoff Selection Tool

    3. Cost-optimize your security strategy

    This phase will help you revise the pending process-based initiatives in your security strategy.

    • Security Cost Optimization Workbook
    • Security Cost Optimization Executive Presentation
    [infographic]

    Optimize the Service Desk With a Shift-Left Strategy

    • Buy Link or Shortcode: {j2store}478|cart{/j2store}
    • member rating overall impact: 9.4/10 Overall Impact
    • member rating average dollars saved: $21,171 Average $ Saved
    • member rating average days saved: 11 Average Days Saved
    • Parent Category Name: Service Desk
    • Parent Category Link: /service-desk
    • Tier 2 and 3 specialists lose time and resources working on tickets instead of more complex projects.
    • The service desk finds themselves resolving the same incidents over and over, wasting manual work on tasks that could be automated.
    • Employees expect modern, consumer-like experiences when they need help; they want to access information and resources from wherever they are and have the tools to solve their problems themselves without waiting for help.

    Our Advice

    Critical Insight

    • It can be difficult to overcome the mindset that difficult functions need to be escalated. Shift left involves a cultural change to the way the service desk works, and overcoming objections and getting buy-in up front is critical.
    • Many organizations have built a great knowledgebase but fail to see the value of it over time as it becomes overburdened with overlapping and out-of-date information. Knowledge capture, updating, and review must be embedded into your processes if you want to keep the knowledgebase useful.
    • Similarly, the self-service portal is often deployed out of the box with little input from end users and fails to deliver its intended benefits. The portal needs to be designed from the end user’s point of view with the goal of self-resolution if it will serve its purpose of deflecting tickets.

    Impact and Result

    • Embrace a shift-left strategy by moving repeatable service desk tasks and requests into lower-cost delivery channels such as self-help tools and automation.
    • Shift work from Tier 2 and 3 support to Tier 1 through good knowledge management practices that empower the first level of support with documented solutions to recurring issues and free up more specialized resources for project work and higher value tasks.
    • Shift knowledge from the service desk to the end user by enabling them to find their own solutions. A well-designed and implemented self-service portal will result in fewer logged tickets to the service desk and empowered, satisfied end users.
    • Shift away manual repetitive work through the use of AI and automation.
    • Successfully shifting this work left can reduce time to resolve, decrease support costs, and increase end-user satisfaction.

    Optimize the Service Desk With a Shift-Left Strategy Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to understand why a shift-left strategy can help to optimize your service desk, review Info-Tech's methodology, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Prepare to shift left

    Assess whether you’re ready to optimize the service desk with a shift-left strategy, get buy-in for the initiative, and define metrics to measure success.

    • Optimize the Service Desk With a Shift-Left Strategy – Phase 1: Prepare to Shift Left
    • Shift-Left Prerequisites Assessment
    • Shift-Left Strategy
    • Shift-Left Stakeholder Buy-In Presentation

    2. Design shift-left model

    Build strategy and identify specific opportunities to shift service support left to Level 1 through knowledge sharing and other methods, to the end-user through self-service, and to automation and AI.

    • Optimize the Service Desk With a Shift-Left Strategy – Phase 2: Design Shift Left Model
    • Shift-Left Action Plan
    • Knowledge Management Workflows (Visio)
    • Knowledge Management Workflows (PDF)
    • Self-Service Portal Checklist
    • Self-Service Resolution Workflow (Visio)
    • Self-Service Resolution Workflow (PDF)

    3. Implement and communicate

    Identify, track, and implement specific shift-left opportunities and document a communications plan to increase adoption.

    • Optimize the Service Desk With a Shift-Left Strategy – Phase 3: Implement & Communicate
    • Incident Management Workflow (Visio)
    • Incident Management Workflow (PDF)
    [infographic]

    Workshop: Optimize the Service Desk With a Shift-Left Strategy

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Prepare to Shift Left

    The Purpose

    Define how shift left would apply in your organization, get buy-in for the initiative, and define metrics to measure success.

    Key Benefits Achieved

    Defined scope and objectives for the shift-left initiative

    Buy-in for the program

    Metrics to keep the project on track and evaluate success

    Activities

    1.1 Review current service desk structure

    1.2 Discuss challenges

    1.3 Review shift-left model and discuss how it would apply in your organization

    1.4 Complete the Shift-Left Prerequisites Assessment

    1.5 Complete a RACI chart for the project

    1.6 Define and document objectives

    1.7 Review the stakeholder buy-in presentation

    1.8 Document critical success factors

    1.9 Define KPIs and metrics

    Outputs

    Shift-left scope

    Completed shift-left prerequisites assessment

    RACI chart

    Defined objectives

    Stakeholder buy-in presentation

    Critical success factors

    Metrics to measure success

    2 Plan to Shift to Level 1

    The Purpose

    Build strategy and identify specific opportunities to shift service support left to Level 1 through knowledge sharing and other methods.

    Key Benefits Achieved

    Identified initiatives to shift work to Level 1

    Documented knowledge management process workflows and strategy

    Activities

    2.1 Identify barriers to Level 1 resolution

    2.2 Discuss knowledgebase challenges and areas for improvement

    2.3 Optimize KB input process

    2.4 Optimize KB usage process

    2.5 Optimize KB review process

    2.6 Discuss and document KCS strategy and roles

    2.7 Document knowledge success metrics

    2.8 Brainstorm additional methods of increasing FLR

    Outputs

    KB input workflow

    KB usage workflow

    KB review workflow

    KCS strategy and roles

    Knowledge management metrics

    Identified opportunities to shift to Level 1

    3 Plan to Shift to End User and Automation

    The Purpose

    Build strategy and identify specific opportunities to shift service support left to the end user through self-service and to automation and AI.

    Key Benefits Achieved

    Identified initiatives to shift work to self-service and automation

    Evaluation of self-service portal and identified opportunities for improvement

    Activities

    3.1 Review existing self-service portal and discuss vision

    3.2 Identify opportunities to improve portal accessibility, UI, and features

    3.3 Evaluate the user-facing knowledgebase

    3.4 Optimize the ticket intake form

    3.5 Document plan to improve, communicate, and evaluate portal

    3.6 Map the user experience with a workflow

    3.7 Document your AI strategy

    3.8 Identify candidates for automation

    Outputs

    Identified opportunities to improve portal

    Improvements to knowledgebase

    Improved ticket intake form

    Strategy to communicate and measure success of portal

    Self-service resolution workflow

    Strategy to apply AI and automation

    Identified opportunities to shift tasks to automation

    4 Build Implementation and Communication Plan

    The Purpose

    Build an action plan to implement shift left, including a communications strategy.

    Key Benefits Achieved

    Action plan to track and implement shift-left opportunities

    Communications plan to increase adoption

    Activities

    4.1 Examine process workflows for shift-left opportunities

    4.2 Document shift-left-specific responsibilities for each role

    4.3 Identify and track shift-left opportunities in the action plan

    4.4 Brainstorm objections and responses

    4.5 Document communications plan

    Outputs

    Incident management workflow with shift-left opportunities

    Shift left responsibilities for key roles

    Shift-left action plan

    Objection handling responses

    Communications plan

    Stabilize Infrastructure & Operations During Work-From-Anywhere

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    Work-from-anywhere isn’t going anywhere. IT Infrastructure & Operations needs to:

    • Rebuild trust in the stability of IT infrastructure and operations.
    • Identify gaps created from the COVID-19 rush to remote work.
    • Identify how IT can better support remote workers.

    IT went through an initial crunch to enable remote work. It’s time to be proactive and learn from our mistakes.

    Our Advice

    Critical Insight

    • The nature of work has fundamentally changed. IT departments must ensure service continuity, not for how the company worked in 2019, but how the company is working now and will be working tomorrow.
    • Revisit the basics. Don’t focus on becoming an innovator until you have improved network access, app access, file access, and collaboration tools.
    • Aim for near-term innovation. Once you’re a trusted operator, become a business partner by directly empowering end users at home and in the office.

    Impact and Result

    Build a work-from-anywhere strategy that resonates with the business.

    • Strengthen the foundations of collaboration tools, app access, file access, network access, and endpoint standards.
    • Explore opportunities to strengthen IT operations.
    • Proactively help the business through employee experience monitoring and facilities optimization.

    Stabilize Infrastructure & Operations During Work-From-Anywhere Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should build a strategy for improving how well IT infrastructure and operations support work-from-anywhere, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Stabilize IT infrastructure

    Ensure your fundamentals are solid.

    2. Update IT operations

    Revisit your practices to ensure you can effectively operate in work-from-anywhere.

    3. Optimize IT infrastructure & operations

    Offer additional value to the business by proactively addressing these items.

    • Roadmap Tool

    Infographic

    Workshop: Stabilize Infrastructure & Operations During Work-From-Anywhere

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Stabilize IT Infrastructure

    The Purpose

    Strengthen the foundations of IT infrastructure.

    Key Benefits Achieved

    Improved end-user experience

    Stabilized environment

    Activities

    1.1 Review work-from-anywhere framework and identify capability gaps.

    1.2 Review diagnostic results to identify satisfaction gaps.

    1.3 Record improvement opportunities for foundational capabilities: collaboration, network, file access, app access.

    1.4 Identify deliverables and opportunities to provide value for each.

    Outputs

    Projects and initiatives to stabilize IT infrastructure

    Deliverables and opportunities to provide value for foundational capabilities

    2 Update IT Operations and Optimize

    The Purpose

    Update IT operational practices to support work-from-anywhere more effectively.

    Key Benefits Achieved

    Improved IT operations

    Activities

    2.1 Identify IT infrastructure and operational capability gaps.

    2.2 Record improvement opportunities for DRP & BCP.

    2.3 Record improvement opportunities for endpoint and systems management practices.

    2.4 Record improvement opportunities for IT operational practices.

    2.5 Explore office space optimization and employee experience monitoring.

    Outputs

    Projects and initiatives to update IT operations to better support work-from-anywhere

    Longer-term strategic initiatives

    Deliverables and opportunities to provide value for each capability

    Standardize the Service Desk

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    • Parent Category Name: Service Desk
    • Parent Category Link: /service-desk
    • Not everyone embraces their role in service support. Specialists would rather work on projects than provide service support.
    • The Service Desk lacks processes and workflows to provide consistent service. Service desk managers struggle to set and meet service-level expectations, which further compromises end-user satisfaction.

    Our Advice

    Critical Insight

    • Service desk improvement is an exercise in organizational change. Engage specialists across the IT organization in building the solution. Establish a single service-support team across the IT group and enforce it with a cooperative, customer-focused culture.
    • Don’t be fooled by a tool that’s new. A new service desk tool alone won’t solve the problem. Service desk maturity improvements depend on putting in place the right people and processes to support the technology.

    Impact and Result

    • Create a consistent customer service experience for service desk patrons, and increase efficiency, first-call resolution, and end-user satisfaction with the Service Desk.
    • Decrease time and cost to resolve service desk tickets.
    • Understand and address reporting needs to address root causes and measure success and build a solid foundation for future IT service improvements.

    Standardize the Service Desk Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Standardize the Service Desk Research – A step-by-step document that helps you improve customer service by driving consistency in your support approach and meet SLAs.

    Use this blueprint to standardize your service desk by assessing your current capability and laying the foundations for your service desk, design an effective incident management workflow, design a request fulfillment process, and apply the discussions and activities to make an actionable plan for improving your service desk.

    • Standardize the Service Desk – Phases 1-4

    2. Service Desk Maturity Assessment – An assessment tool to help guide process improvement efforts and track progress.

    This tool is designed to assess your service desk process maturity, identify gaps, guide improvement efforts, and measure your progress.

    • Service Desk Maturity Assessment

    3. Service Desk Project Summary – A template to help you organize process improvement initiatives using examples.

    Use this template to organize information about the service desk challenges that the organization is facing, make the case to build a right-sized service desk to address those challenges, and outline the recommended process changes.

    • Service Desk Project Summary

    4. Service Desk Roles and Responsibilities Guide – An analysis tool to determine the right roles and build ownership.

    Use the RACI template to determine roles for your service desk initiatives and to build ownership around them. Use the template and replace it with your organization's information.

    • Service Desk Roles and Responsibilities Guide

    5. Incident Management and Service Desk Standard Operating Procedure – A template designed to help service managers kick-start the standardization of service desk processes.

    The template will help you identify service desk roles and responsibilities, build ticket management processes, put in place sustainable knowledgebase practices, document ticket prioritization scheme and SLO, and document ticket workflows.

    • Incident Management and Service Desk SOP

    6. Ticket and Call Quality Assessment Tool – An assessment tool to check in on ticket and call quality quarterly and improve the quality of service desk data.

    Use this tool to help review the quality of tickets handled by agents and discuss each technician's technical capabilities to handle tickets.

    • Ticket and Call Quality Assessment Tool

    7. Workflow Library – A repository of typical workflows.

    The Workflow Library provides examples of typical workflows that make up the bulk of the incident management and request fulfillment processes at the service desk.

    • Incident Management and Service Desk Workflows (Visio)
    • Incident Management and Service Desk Workflows (PDF)

    8. Service Desk Ticket Categorization Schemes – A repository of ticket categories.

    The Ticket Categorization Schemes provide examples of ticket categories to organize the data in the service desk tool and produce reports that help managers manage the service desk and meet business requirements.

    • Service Desk Ticket Categorization Schemes

    9. Knowledge Manager – A job description template that includes a detailed explication of the responsibilities and expectations of a Knowledge Manager role.

    The Knowledge Manager's role is to collect, synthesize, organize, and manage corporate information in support of business units across the enterprise.

    • Knowledge Manager

    10. Knowledgebase Article Template – A comprehensive record of the incident management process.

    An accurate and comprehensive record of the incident management process, including a description of the incident, any workarounds identified, the root cause (if available), and the profile of the incident's source, will improve incident resolution time.

    • Knowledgebase Article Template

    11. Sample Communication Plan – A sample template to guide your communications around the integration and implementation of your overall service desk improvement initiatives.

    Use this template to develop a communication plan that outlines what stakeholders can expect as the process improvements recommended in the Standardize the Service Desk blueprint are implemented.

    • Sample Communication Plan

    12. Service Desk Roadmap – A structured roadmap tool to help build your service desk initiatives timeline.

    The Service Desk Roadmap helps track outstanding implementation activities from your service desk standardization project. Use the roadmap tool to define service desk project tasks, their owners, priorities, and timeline.

    • Service Desk Roadmap
    [infographic]

    Workshop: Standardize the Service Desk

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Lay Service Desk Foundations

    The Purpose

    Discover your challenges and understand what roles, metrics, and ticket handling procedures are needed to tackle the challenges.

    Key Benefits Achieved

    Set a clear understanding about the importance of service desk to your organization and service desk best practices.

    Activities

    1.1 Assess current state of the service desk.

    1.2 Review service desk and shift-left strategy.

    1.3 Identify service desk metrics and reports.

    1.4 Identify ticket handling procedures

    Outputs

    Current state assessment

    Shift-left strategy and implications

    Service desk metrics and reports

    Ticket handling procedures

    2 Design Incident Management

    The Purpose

    Build workflows for incident and critical incident tickets.

    Key Benefits Achieved

    Distinguish incidents from service requests.

    Ticket categorization facilitates ticket. routing and reporting.

    Develop an SLA for your service desk team for a consistent service delivery.

    Activities

    2.1 Build incident and critical incident management workflows.

    2.2 Design ticket categorization scheme and proper ticket handling guidelines.

    2.3 Design incident escalation and prioritization guidelines.

    Outputs

    Incident and critical incident management workflows

    Ticket categorization scheme

    Ticket escalation and prioritization guidelines

    3 Design Request Fulfilment

    The Purpose

    Build service request workflows and prepare self-service portal.

    Key Benefits Achieved

    Standardize request fulfilment processes.

    Prepare for better knowledge management and leverage self-service portal to facilitate shift-left strategy.

    Activities

    3.1 Build service request workflows.

    3.2 Build a targeted knowledgebase.

    3.3 Prepare for a self-serve portal project.

    Outputs

    Distinguishing criteria for requests and projects

    Service request workflows and SLAs

    Knowledgebase article template, processes, and workflows

    4 Build Project Implementation Plan

    The Purpose

    Now that you have laid the foundation of your service desk, put all the initiatives into an action plan.

    Key Benefits Achieved

    Discuss priorities, set timeline, and identify effort for your service desk.

    Identify the benefits and impacts of communicating service desk initiatives to stakeholders and define channels to communicate service desk changes.

    Activities

    4.1 Build an implementation roadmap.

    4.2 Build a communication plan

    Outputs

    Project implementation and task list with associated owners

    Project communication plan and workshop summary presentation

    Further reading

    Analyst Perspective

    "Customer service issues are rarely based on personality but are almost always a symptom of poor and inconsistent process. When service desk managers are looking to hire to resolve customer service issues and executives are pushing back, it’s time to look at improving process and the support strategy to make the best use of technicians’ time, tools, and knowledge sharing. Once improvements have been made, it’s easier to make the case to add people or introduce automation.

    Replacing service desk solutions will also highlight issues around poor process. Without fixing the baseline services, the new solution will simply wrap your issues in a prettier package.

    Ultimately, the service desk needs to be the entry point for users to get help and the rest of IT needs to provide the appropriate support to ensure the first line of interaction has the knowledge and tools they need to resolve quickly and preferably on first contact. If your plans include optimization to self-serve or automation, you’ll have a hard time getting there without standardizing first."

    Sandi Conrad

    Principal Research Director, Infrastructure & Operations Practice

    Info-Tech Research Group

    A method for getting your service desk out of firefighter mode

    This Research Is Designed For:

    • The CIO and senior IT management who need to increase service desk effectiveness and timeliness and improve end-user satisfaction.
    • The service desk manager who wants to lead the team from firefighting mode to providing consistent and proactive support.

    This Research Will Also Assist:

    • Service desk teams who want to increase their own effectiveness and move from a help desk to a service desk.
    • Infrastructure and applications managers who want to decrease reactive support activities and increase strategic project productivity by shifting repetitive and low-value work left.

    This Research Will Help You:

    • Create a consistent customer service experience for service desk patrons.
    • Increase efficiency, first-call resolution, and end-user satisfaction with the Service Desk.
    • Decrease time and cost to resolve service desk tickets.
    • Understand and address reporting needs to address root causes and measure success.
    • Build a solid foundation for future IT service improvements.

    Executive Summary

    Situation

    • The CIO and senior IT management who need to increase service desk effectiveness and timeliness and improve end-user satisfaction.
    • If only the phone could stop ringing, the Service Desk could become proactive, address service levels, and improve end-user IT satisfaction.

    Complication

    • Not everyone embraces their role in service support. Specialists would rather work on projects than provide service support.
    • The Service Desk lacks processes and workflows to provide consistent service. Service desk managers struggle to set and meet service-level expectations, which further compromises end-user satisfaction.

    Resolution

    • Go beyond the blind adoption of best-practice frameworks. No simple formula exists for improving service desk maturity. Use diagnostic tools to assess the current state of the Service Desk. Identify service support challenges and draw on best-practice frameworks intelligently to build a structured response to those challenges.
    • An effective service desk must be built on the right foundations. Understand how:
      • Service desk structure affects cost and ticket volume capacity.
      • Incident management workflows can improve ticket handling, prioritization, and escalation.
      • Request fulfillment processes create opportunities for streamlining and automating services.
      • Knowledge sharing supports the processes and workflows essential to effective service support.

    Info-Tech Insight

    Service desk improvement is an exercise in organizational change. Engage specialists across the IT organization in building the solution. Establish a single service-support team across the IT group and enforce it with a cooperative, customer-focused culture. Don’t be fooled by a tool that’s new. A new service desk tool alone won’t solve the problem. Service desk maturity improvements depend on putting in place the right people and processes to support the technology

    Directors and executives understand the importance of the service desk and believe IT can do better

    A double bar graph is depicted. The blue bars represent Effectiveness and the green bars represent Importance in terms of service desk at different seniority levels, which include frontline, manager, director, and executive.

    Source: Info-Tech, 2019 Responses (N=189 organizations)

    Service Desk Importance Scores

      No Importance: 1.0-6.9
      Limited Importance: 7.0-7.9
      Significant Importance: 8.0-8.9
      Critical Importance: 9.0-10.0

    Service Desk Effectiveness Scores

      Not in Place: N/A
      Not Effective: 0.0-4.9
      Somewhat Ineffective: 5.0-5.9
      Somewhat Effective: 6.0-6.9
      Very Effective: 7.0-10.0

    Info-Tech Research Group’s IT Management and Governance Diagnostic (MGD) program assesses the importance and effectiveness of core IT processes. Since its inception, the MGD has consistently identified the service desk as an area to leverage.

    Business stakeholders consistently rank the service desk as one of the top five most important services that IT provides

    Since 2013, Info-Tech has surveyed over 40,000 business stakeholders as part of our CIO Business Vision program.

    Business stakeholders ranked the following 12 core IT services in terms of importance:

    Learn more about the CIO Business Vision Program.
    *Note: IT Security was added to CIO Business Vision 2.0 in 2019

    Top IT Services for Business Stakeholders

    1. Network Infrastructure
    2. IT Security*
    3. Data Quality
    4. Service Desk
    5. Business Applications
    6. Devices
    7. Client-Facing Technology
    8. Analytical Capability
    9. IT Innovation Leadership
    10. Projects
    11. Work Orders
    12. IT Policies
    13. Requirements Gathering
    Source: Info-Tech Research Group, 2019 (N=224 organizations)

    Having an effective and timely service desk correlates with higher end-user satisfaction with all other IT services

    A double bar graph is depicted. The blue bar represents dissatisfied ender user, and the green bar represents satisfied end user. The bars show the average of dissatisfied and satisfied end users for service desk effectiveness and service desk timeliness.

    On average, organizations that were satisfied with service desk effectiveness rated all other IT processes 46% higher than dissatisfied end users.

    Organizations that were satisfied with service desk timeliness rated all other IT processes 37% higher than dissatisfied end users.
    “Satisfied” organizations had average scores =8.“Dissatisfied" organizations had average scores “Dissatisfied" organizations had average scores =6. Source: Info-Tech Research Group, 2019 (N=18,500+ respondents from 75 organizations)

    Standardize the service desk the Info-Tech way to get measurable results

    More than one hundred organizations engaged with Info-Tech, through advisory calls and workshops, for their service desk projects in 2016. Their goal was either to improve an existing service desk or build one from scratch.

    Organizations that estimate the business impact of each project phase help us shed light on the average measured value of the engagements.

    "The analysts are an amazing resource for this project. Their approach is very methodical, and they have the ability to fill in the big picture with detailed, actionable steps. There is a real opportunity for us to get off the treadmill and make real IT service management improvements"

    - Rod Gula, IT Director

    American Realty Advisors

    Three circles are depicted. The top circle shows the sum of measured value dollar impact which is US$1,659,493.37. The middle circle shows the average measured value dollar impact which is US$19,755.87. The bottom circle shows the average measured value time saved which is 27 days.

    Info-Tech’s approach to service desk standardization focuses on building service management essentials

    This image depicts all of the phases and steps in this blueprint.

    Info-Tech draws on the COBIT framework, which focuses on consistent delivery of IT services across the organization

    This image depicts research that can be used to improve IT processes. Service Desk is circled to demonstrate which research is being used.

    The service desk is the foundation of all other service management processes.

    The image shows how the service desk is a foundation for other service management processes.

    Info-Tech offers various levels of support to best suit your needs

    DIY Toolkit

    “Our team has already made this critical project a priority, and we have the time and capability, but some guidance along the way would be helpful.”

    Guided Implementation

    “Our team knows that we need to fix a process, but we need assistance to determine where to focus. Some check-ins along the way would help keep us on track.”

    Workshop

    “We need to hit the ground running and get this project kicked off immediately. Our team has the ability to take this over once we get a framework and strategy in place.”

    Consulting

    “Our team does not have the time or the knowledge to take this project on. We need assistance through the entirety of this project.”

    Diagnostics and consistent frameworks used throughout all four options

    Standardize the Service Desk – project overview

    This image shows the project overview of this blueprint.

    Info-Tech delivers: Use our tools and templates to accelerate your project to completion

    Project Summary

    Image of template.

    Service Desk Standard Operating Procedures

    Image of tool.

    Service Desk Maturity Assessment Tool

    Image of tool.

    Service Desk Implementation Roadmap

    Image of tool Incident, knowledge, and request management workflows

    Incident, knowledge, and request management workflows

    The project’s key deliverable is a service desk standard operating procedure

    Benefits of documented SOPs:

    Improved training and knowledge transfer: Routine tasks can be delegated to junior staff (freeing senior staff to work on higher priority tasks).

    IT automation, process optimization, and consistent operations: Defining, documenting, and then optimizing processes enables IT automation to be built on sound processes, so consistent positive results can be achieved.

    Compliance: Compliance audits are more manageable because the documentation is already in place.

    Transparency: Visually documented processes answer the common business question of “why does that take so long?”

    Cost savings: Work solved at first contact or with a minimal number of escalations will result in greater efficiency and more cost-effective support. This will also lead to better customer service.

    Impact of undocumented/undefined SOPs:

    Tasks will be difficult to delegate, key staff become a bottleneck, knowledge transfer is inconsistent, and there is a longer onboarding process for new staff

    IT automation built on poorly defined, unoptimized processes leads to inconsistent results.

    Documenting SOPs to prepare for an audit becomes a major time-intensive project.

    Other areas of the organization may not understand how IT operates, which can lead to confusion and unrealistic expectations.

    Support costs are highest through inefficient processes, and proactive work becomes more difficult to schedule, making the organization vulnerable to costly disruptions.

    Workshop Overview

    Image depicts workshop overview occurring over four days.

    Contact your account representative or email Workshops@InfoTech.com for more information.

    Phase 1

    Lay Service Desk Foundations

    Step 1.1:Assess current state

    Image shows the steps in phase 1. Highlight is on step 1.1

    This step will walk you through the following activities:

    • 1.1.1 Outline service desk challenges
    • 1.1.2 Assess the service desk maturity

    This step involves the following participants:

    • Project Sponsor
    • IT Director, CIO
    • IT Managers and Service Desk Manager(s)
    • Representation from tier 2 and tier 3 specialists

    Outcomes

    Alignment on the challenges that the service desk faces, an assessment of the current state of service desk processes and technologies, and baseline metrics against which to measure improvements.

    Deliverables

    • Service Desk Maturity Assessment

    Standardizing the service desk benefits the whole business

    The image depicts 3 circles to represent the service desk foundations.

    Embrace standardization

    • Standardization prevents wasted energy on reinventing solutions to recurring issues.
    • Standardized processes are scalable so that process maturity increases with the size of your organization.

    Increase business satisfaction

    • Improve confidence that the service desk can meet service levels.
    • Create a single point of contact for incidents and requests and escalate quickly.
    • Analyze trends to forecast and meet shifting business requirements.

    Reduce recurring issues

    • Create tickets for every task and categorize them accurately.
    • Generate reliable data to support root-cause analysis.

    Increase efficiency and lower operating costs

    • Empower end users and technicians with a targeted knowledgebase (KB).
    • Cross-train to improve service consistency.

    Case Study: The CIO of Westminster College took stock of existing processes before moving to empower the “helpless desk”

    Scott Lowe helped a small staff of eight IT professionals formalize service desk processes and increase the amount of time available for projects.

    When he joined Westminster College as CIO in 2006, the department faced several infrastructure challenges, including:

    • An unreliable network
    • Aging server replacements and no replacement plan
    • IT was the “department of no”
    • A help desk known as the “helpless desk”
    • A lack of wireless connectivity
    • Internet connection speed that was much too slow

    As the CIO investigated how to address the infrastructure challenges, he realized people cared deeply about how IT spent its time.

    The project load of IT staff increased, with new projects coming in every day.

    With a long project list, it became increasingly important to improve the transparency of project request and prioritization.

    Some weeks, staff spent 80% of their time working on projects. Other weeks, support requirements might leave only 10% for project work.

    He addressed the infrastructure challenges in part by analyzing IT’s routine processes.

    Internally, IT had inefficient support processes that reduced the amount of time they could spend on projects.

    They undertook an internal process analysis effort to identify processes that would have a return on investment if they were improved. The goal was to reduce operational support time so that project time could be increased.

    Five years later, they had a better understanding of the organization's operational support time needs and were able to shift workloads to accommodate projects without compromising support.

    Common challenges experienced by service desk teams

    Unresolved issues

    • Tickets are not created for all incidents.
    • Tickets are lost or escalated to the wrong technicians.
    • Poor data impedes root-cause analysis of incidents.

    Lost resources/accountability

    • Lack of cross-training and knowledge sharing.
    • Lack of skills coverage for critical applications and services.
    • Time is wasted troubleshooting recurring issues.
    • Reports unavailable due to lack of data and poor categorization.

    High cost to resolve

    • Tier 2/3 resolve issues that should be resolved at tier 1.
    • Tier 2/3 often interrupt projects to focus on service support.

    Poor planning

    • Lack of data for effective trend analysis leads to poor demand planning.
    • Lack of data leads to lost opportunities for templating and automation.

    Low business satisfaction

    • Users are unable to get assistance with IT services quickly.
    • Users go to their favorite technician instead of using the service desk.

    Outline the organization’s service desk challenges

    1.1.1 Brainstorm service desk challenges

    Estimated Time: 45 minutes

    A. As a group, outline the areas where you think the service desk is experiencing challenges or weaknesses. Use sticky notes or a whiteboard to separate the challenges into People, Process, and Technology so you have a wholistic view of the constraints across the department.

    B. Think about the following:

    • What have you heard from users? (e.g. slow response time)
    • What have you heard from executives? (e.g. poor communication)
    • What should you start doing? (e.g. documenting processes)
    • What should you stop doing? (e.g. work that is not being entered as tickets)

    C. Document challenges in the Service Desk Project Summary.

    Participants:

    • CIO
    • IT Managers
    • Service Desk Manager
    • Service Desk Agents

    Assess current service desk maturity to establish a baseline and create a plan for service desk improvement

    A current-state assessment will help you build a foundation for process improvements. Current-state assessments follow a basic formula:

    1. Determine the current state of the service desk.
    2. Determine the desired state of the service desk.
    3. Build a practical path from current to desired state.
    Image depicts 2 circles and a box. The circle on the 1. left has assess current state. The circle on the right has 2. assess target state. The box has 3. build a roadmap.

    Ideally, the current-state assessment should align the delivery of IT services with organizational needs. The assessment should achieve the following goals:

    1. Identify service desk pain points.
    2. Map each pain point to business services.
    3. Assign a broad business value to the resolution of each pain point.
    4. Map each pain point to a process.

    Expert Insight

    Image of expert.

    “How do you know if you aren’t mature enough? Nothing – or everything – is recorded and tracked, customer satisfaction is low, frustration is high, and there are multiple requests and incidents that nobody ever bothers to address.”

    Rob England

    IT Consultant & Commentator

    Owner Two Hills

    Also known as The IT Skeptic

    Assess the process maturity of the service desk to determine which project phase and steps will bring the most value

    1.1.2 Measure which activity will have the greatest impact

    The Service Desk Maturity Assessmenttool helps organizations assess their service desk process maturity and focus the project on the activities that matter most.

    The tool will help guide improvement efforts and measure your progress.

    • The second tab of the tool walks through a qualitative assessment of your service desk practices. Questions will prompt you to evaluate how you are executing key activities. Select the answer in the drop-down menus that most closely aligns with your current state.
    • The third tab displays your rate of process completeness and maturity. You will receive a score for each phase, an overall score, and advice based on your performance.
    • Document the results of the efficiency assessment in the Service Desk Project Summary.

    The tool is intended for periodic use. Review your answers each year and devise initiatives to improve the process performance where you need it most.

    Where do I find the data?

    Consult:

    • Service Manager
    • Service Desk Tools
    Image is the service desk tools.

    Step 1.2:Review service support best practices

    Image shows the steps in phase 1. Highlight is on step 1.2.

    This step will walk you through the following activities:

    1. 1.2.1 Identify roles and responsibilities in your organization
    2. 1.2.2 Map out the current and target structure of the service desk

    This step involves the following participants:

    • Project Sponsor
    • IT Director, CIO
    • IT Managers and Service Desk Manager(s)
    • Representation from tier 2 and tier 3 specialists

    Outcomes

    Identifying who is accountable for different support practices in the service desk will allow workload to be distributed effectively between functional teams and individuals. Closing the gaps in responsibilities will enable the execution of a shift-left strategy.

    Deliverables

    • Roles & responsibilities guide
    • Service desk structure

    Everyone in IT contributes to the success of service support

    Regardless of the service desk structure chosen to meet an organization’s service support requirements, IT staff should not doubt the role they play in service support.

    If you try to standardize service desk processes without engaging specialists in other parts of the IT organization, you will fail. Everyone in IT has a role to play in providing service support and meeting service-level agreements.

    Service Support Engagement Plan

    • Identify who is accountable for different service support processes.
    • Outline the different responsibilities of service desk agents at tier 1, tier 2, and tier 3 in meeting service-level agreements for service support.
    • Draft operational-level agreements between specialty groups and the service desk to improve accountability.
    • Configure the service desk tool to ensure ticket visibility and ownership across queues.
    • Engage tier 2 and tier 3 resources in building workflows for incident management, request fulfilment, and writing knowledgebase articles.
    • Emphasize the benefits of cooperation across IT silos:
      • Better customer service and end-user satisfaction.
      • Shorter time to resolve incidents and implement requests.
      • A higher tier 1 resolution rate, more efficient escalations, and fewer interruptions from project work.

    Info-Tech Insight

    Specialists tend to distance themselves from service support as they progress through their career to focus on projects.

    However, their cooperation is critical to the success of the new service desk. Not only do they contribute to the knowledgebase, but they also handle escalations from tiers 1 and 2.

    Clear project complications by leveraging roles and responsibilities

    R

    Responsible: This person is the staff member who completes the work. Assign at least one Responsible for each task, but this could be more than one.

    A

    Accountable: This team member delegates a task and is the last person to review deliverables and/or task. Sometimes Responsible and Accountable can be the same staff. Make sure that you always assign only one Accountable for each task and not more.

    C

    Consulted: People who do not carry out the task but need to be consulted. Typically, these people are subject matter experts or stakeholders.

    I

    Informed: People who receive information about process execution and quality and need to stay informed regarding the task.

    A RACI analysis is helpful with the following:

    • Workload Balancing: Allowing responsibilities to be distributed effectively between functional teams and individuals.
    • Change Management: Ensuring key functions and processes are not overlooked during organizational changes.
    • Onboarding: New employees can identify their own roles and responsibilities.

    A RACI chart outlines which positions are Responsible, Accountable, Consulted, and Informed

    Image shows example of RACI chart

    Create a list of roles and responsibilities in your organization

    1.2.1 Create RACI matrix to define responsibilities

    1. Use the Service Desk Roles and Responsibilities Guidefor a better understanding of the roles and responsibilities of different service desk tiers.
    2. In the RACI chart, replace the top row with specific roles in your organization.
    3. Modify or expand the process tasks, as needed, in the left column.
    4. For each role, identify the responsibility values that the person brings to the service desk. Fill out each column.
    5. Document in the Service Desk SOP. Schedule a time to share the results with organization leads.
    6. Distribute the chart between all teams in your organization.

    Notes:

    • Assign one Accountable for each task.
    • Have at least one Responsible for each task.
    • Avoid generic responsibilities, such as “team meetings.”
    • Keep your RACI definitions in your documents, as they are sometimes tough to remember.

    Participants

    • CIO
    • IT Managers
    • Service Desk Manager
    • Service Desk Agents

    What You'll Need

    • Service Desk SOP
    • Roles and Responsibilities Guide
    • Flip Chart
    • Whiteboard

    Build a single point of contact for the service desk

    Regardless of the service desk structure chosen to meet your service support requirements, end users should be in no doubt about how to access the service.

    Provide end users with:

    • A single phone number.
    • A single email address.
    • A single web portal for all incidents and requests.

    A single point of contact will ensure:

    • An agent is available to field incidents and requests.
    • Incidents and requests are prioritized according to impact and urgency.
    • Work is tracked to completion.

    This prevents ad hoc ticket channels such as shoulder grabs or direct emails, chats, or calls to a technician from interrupting work.

    A single point of contact does not mean the service desk is only accessible through one intake channel, but rather all tickets are directed to the service desk (i.e. tier 1) to be resolved or redirected appropriately.

    Image depicts 2 boxes. The smaller box labelled users and the larger box labelled Service Desk Tier 1. There are four double-sided arrows. The top is labelled email, the second is walk-in, the third is phone, the fourth is web portal.

    Directors and executives understand the importance of the service desk and believe IT can do better

    A double bar graph is depicted. The blue bars represent Effectiveness and the green bars represent Importance in terms of service desk at different seniority levels, which include frontline, manager, director, and executive.

    Source: Info-Tech, 2019 Responses (N=189 organizations)

    Service Desk Importance Scores

      No Importance: 1.0-6.9
      Limited Importance: 7.0-7.9
      Significant Importance: 8.0-8.9
      Critical Importance: 9.0-10.0

    Service Desk Effectiveness Scores

      Not in Place: N/A
      Not Effective: 0.0-4.9
      Somewhat Ineffective: 5.0-5.9
      Somewhat Effective: 6.0-6.9
      Very Effective: 7.0-10.0

    Info-Tech Research Group’s IT Management and Governance Diagnostic (MGD) program assesses the importance and effectiveness of core IT processes. Since its inception, the MGD has consistently identified the service desk as an area to leverage.

    Business stakeholders consistently rank the service desk as one of the top five most important services that IT provides

    Since 2013, Info-Tech has surveyed over 40,000 business stakeholders as part of our CIO Business Vision program.

    Business stakeholders ranked the following 12 core IT services in terms of importance:

    Learn more about the CIO Business Vision Program.
    *Note: IT Security was added to CIO Business Vision 2.0 in 2019

    Top IT Services for Business Stakeholders

    1. Network Infrastructure
    2. IT Security*
    3. Data Quality
    4. Service Desk
    5. Business Applications
    6. Devices
    7. Client-Facing Technology
    8. Analytical Capability
    9. IT Innovation Leadership
    10. Projects
    11. Work Orders
    12. IT Policies
    13. Requirements Gathering
    Source: Info-Tech Research Group, 2019 (N=224 organizations)

    Having an effective and timely service desk correlates with higher end-user satisfaction with all other IT services

    A double bar graph is depicted. The blue bar represents dissatisfied ender user, and the green bar represents satisfied end user. The bars show the average of dissatisfied and satisfied end users for service desk effectiveness and service desk timeliness.

    On average, organizations that were satisfied with service desk effectiveness rated all other IT processes 46% higher than dissatisfied end users.

    Organizations that were satisfied with service desk timeliness rated all other IT processes 37% higher than dissatisfied end users.
    “Satisfied” organizations had average scores =8.“Dissatisfied" organizations had average scores “Dissatisfied" organizations had average scores =6. Source: Info-Tech Research Group, 2019 (N=18,500+ respondents from 75 organizations)

    Standardize the service desk the Info-Tech way to get measurable results

    More than one hundred organizations engaged with Info-Tech, through advisory calls and workshops, for their service desk projects in 2016. Their goal was either to improve an existing service desk or build one from scratch.

    Organizations that estimate the business impact of each project phase help us shed light on the average measured value of the engagements.

    "The analysts are an amazing resource for this project. Their approach is very methodical, and they have the ability to fill in the big picture with detailed, actionable steps. There is a real opportunity for us to get off the treadmill and make real IT service management improvements"

    - Rod Gula, IT Director

    American Realty Advisors

    Three circles are depicted. The top circle shows the sum of measured value dollar impact which is US$1,659,493.37. The middle circle shows the average measured value dollar impact which is US$19,755.87. The bottom circle shows the average measured value time saved which is 27 days.

    Info-Tech’s approach to service desk standardization focuses on building service management essentials

    This image depicts all of the phases and steps in this blueprint.

    Info-Tech draws on the COBIT framework, which focuses on consistent delivery of IT services across the organization

    This image depicts research that can be used to improve IT processes. Service Desk is circled to demonstrate which research is being used.

    The service desk is the foundation of all other service management processes.

    The image shows how the service desk is a foundation for other service management processes.

    Info-Tech offers various levels of support to best suit your needs

    DIY Toolkit

    “Our team has already made this critical project a priority, and we have the time and capability, but some guidance along the way would be helpful.”

    Guided Implementation

    “Our team knows that we need to fix a process, but we need assistance to determine where to focus. Some check-ins along the way would help keep us on track.”

    Workshop

    “We need to hit the ground running and get this project kicked off immediately. Our team has the ability to take this over once we get a framework and strategy in place.”

    Consulting

    “Our team does not have the time or the knowledge to take this project on. We need assistance through the entirety of this project.”

    Diagnostics and consistent frameworks used throughout all four options

    Standardize the Service Desk – project overview

    This image shows the project overview of this blueprint.

    Info-Tech delivers: Use our tools and templates to accelerate your project to completion

    Project Summary

    Image of template.

    Service Desk Standard Operating Procedures

    Image of tool.

    Service Desk Maturity Assessment Tool

    Image of tool.

    Service Desk Implementation Roadmap

    Image of tool Incident, knowledge, and request management workflows

    Incident, knowledge, and request management workflows

    The project’s key deliverable is a service desk standard operating procedure

    Benefits of documented SOPs:

    Improved training and knowledge transfer: Routine tasks can be delegated to junior staff (freeing senior staff to work on higher priority tasks).

    IT automation, process optimization, and consistent operations: Defining, documenting, and then optimizing processes enables IT automation to be built on sound processes, so consistent positive results can be achieved.

    Compliance: Compliance audits are more manageable because the documentation is already in place.

    Transparency: Visually documented processes answer the common business question of “why does that take so long?”

    Cost savings: Work solved at first contact or with a minimal number of escalations will result in greater efficiency and more cost-effective support. This will also lead to better customer service.

    Impact of undocumented/undefined SOPs:

    Tasks will be difficult to delegate, key staff become a bottleneck, knowledge transfer is inconsistent, and there is a longer onboarding process for new staff

    IT automation built on poorly defined, unoptimized processes leads to inconsistent results.

    Documenting SOPs to prepare for an audit becomes a major time-intensive project.

    Other areas of the organization may not understand how IT operates, which can lead to confusion and unrealistic expectations.

    Support costs are highest through inefficient processes, and proactive work becomes more difficult to schedule, making the organization vulnerable to costly disruptions.

    Workshop Overview

    Image depicts workshop overview occurring over four days.

    Contact your account representative or email Workshops@InfoTech.com for more information.

    Phase 1

    Lay Service Desk Foundations

    Step 1.1:Assess current state

    Image shows the steps in phase 1. Highlight is on step 1.1

    This step will walk you through the following activities:

    • 1.1.1 Outline service desk challenges
    • 1.1.2 Assess the service desk maturity

    This step involves the following participants:

    • Project Sponsor
    • IT Director, CIO
    • IT Managers and Service Desk Manager(s)
    • Representation from tier 2 and tier 3 specialists

    Outcomes

    Alignment on the challenges that the service desk faces, an assessment of the current state of service desk processes and technologies, and baseline metrics against which to measure improvements.

    Deliverables

    • Service Desk Maturity Assessment

    Standardizing the service desk benefits the whole business

    The image depicts 3 circles to represent the service desk foundations.

    Embrace standardization

    • Standardization prevents wasted energy on reinventing solutions to recurring issues.
    • Standardized processes are scalable so that process maturity increases with the size of your organization.

    Increase business satisfaction

    • Improve confidence that the service desk can meet service levels.
    • Create a single point of contact for incidents and requests and escalate quickly.
    • Analyze trends to forecast and meet shifting business requirements.

    Reduce recurring issues

    • Create tickets for every task and categorize them accurately.
    • Generate reliable data to support root-cause analysis.

    Increase efficiency and lower operating costs

    • Empower end users and technicians with a targeted knowledgebase (KB).
    • Cross-train to improve service consistency.

    Case Study: The CIO of Westminster College took stock of existing processes before moving to empower the “helpless desk”

    Scott Lowe helped a small staff of eight IT professionals formalize service desk processes and increase the amount of time available for projects.

    When he joined Westminster College as CIO in 2006, the department faced several infrastructure challenges, including:

    • An unreliable network
    • Aging server replacements and no replacement plan
    • IT was the “department of no”
    • A help desk known as the “helpless desk”
    • A lack of wireless connectivity
    • Internet connection speed that was much too slow

    As the CIO investigated how to address the infrastructure challenges, he realized people cared deeply about how IT spent its time.

    The project load of IT staff increased, with new projects coming in every day.

    With a long project list, it became increasingly important to improve the transparency of project request and prioritization.

    Some weeks, staff spent 80% of their time working on projects. Other weeks, support requirements might leave only 10% for project work.

    He addressed the infrastructure challenges in part by analyzing IT’s routine processes.

    Internally, IT had inefficient support processes that reduced the amount of time they could spend on projects.

    They undertook an internal process analysis effort to identify processes that would have a return on investment if they were improved. The goal was to reduce operational support time so that project time could be increased.

    Five years later, they had a better understanding of the organization's operational support time needs and were able to shift workloads to accommodate projects without compromising support.

    Common challenges experienced by service desk teams

    Unresolved issues

    • Tickets are not created for all incidents.
    • Tickets are lost or escalated to the wrong technicians.
    • Poor data impedes root-cause analysis of incidents.

    Lost resources/accountability

    • Lack of cross-training and knowledge sharing.
    • Lack of skills coverage for critical applications and services.
    • Time is wasted troubleshooting recurring issues.
    • Reports unavailable due to lack of data and poor categorization.

    High cost to resolve

    • Tier 2/3 resolve issues that should be resolved at tier 1.
    • Tier 2/3 often interrupt projects to focus on service support.

    Poor planning

    • Lack of data for effective trend analysis leads to poor demand planning.
    • Lack of data leads to lost opportunities for templating and automation.

    Low business satisfaction

    • Users are unable to get assistance with IT services quickly.
    • Users go to their favorite technician instead of using the service desk.

    Outline the organization’s service desk challenges

    1.1.1 Brainstorm service desk challenges

    Estimated Time: 45 minutes

    A. As a group, outline the areas where you think the service desk is experiencing challenges or weaknesses. Use sticky notes or a whiteboard to separate the challenges into People, Process, and Technology so you have a wholistic view of the constraints across the department.

    B. Think about the following:

    • What have you heard from users? (e.g. slow response time)
    • What have you heard from executives? (e.g. poor communication)
    • What should you start doing? (e.g. documenting processes)
    • What should you stop doing? (e.g. work that is not being entered as tickets)

    C. Document challenges in the Service Desk Project Summary.

    Participants:

    • CIO
    • IT Managers
    • Service Desk Manager
    • Service Desk Agents

    Assess current service desk maturity to establish a baseline and create a plan for service desk improvement

    A current-state assessment will help you build a foundation for process improvements. Current-state assessments follow a basic formula:

    1. Determine the current state of the service desk.
    2. Determine the desired state of the service desk.
    3. Build a practical path from current to desired state.
    Image depicts 2 circles and a box. The circle on the 1. left has assess current state. The circle on the right has 2. assess target state. The box has 3. build a roadmap.

    Ideally, the current-state assessment should align the delivery of IT services with organizational needs. The assessment should achieve the following goals:

    1. Identify service desk pain points.
    2. Map each pain point to business services.
    3. Assign a broad business value to the resolution of each pain point.
    4. Map each pain point to a process.

    Expert Insight

    Image of expert.

    “How do you know if you aren’t mature enough? Nothing – or everything – is recorded and tracked, customer satisfaction is low, frustration is high, and there are multiple requests and incidents that nobody ever bothers to address.”

    Rob England

    IT Consultant & Commentator

    Owner Two Hills

    Also known as The IT Skeptic

    Assess the process maturity of the service desk to determine which project phase and steps will bring the most value

    1.1.2 Measure which activity will have the greatest impact

    The Service Desk Maturity Assessmenttool helps organizations assess their service desk process maturity and focus the project on the activities that matter most.

    The tool will help guide improvement efforts and measure your progress.

    • The second tab of the tool walks through a qualitative assessment of your service desk practices. Questions will prompt you to evaluate how you are executing key activities. Select the answer in the drop-down menus that most closely aligns with your current state.
    • The third tab displays your rate of process completeness and maturity. You will receive a score for each phase, an overall score, and advice based on your performance.
    • Document the results of the efficiency assessment in the Service Desk Project Summary.

    The tool is intended for periodic use. Review your answers each year and devise initiatives to improve the process performance where you need it most.

    Where do I find the data?

    Consult:

    • Service Manager
    • Service Desk Tools
    Image is the service desk tools.

    Step 1.2:Review service support best practices

    Image shows the steps in phase 1. Highlight is on step 1.2.

    This step will walk you through the following activities:

    1. 1.2.1 Identify roles and responsibilities in your organization
    2. 1.2.2 Map out the current and target structure of the service desk

    This step involves the following participants:

    • Project Sponsor
    • IT Director, CIO
    • IT Managers and Service Desk Manager(s)
    • Representation from tier 2 and tier 3 specialists

    Outcomes

    Identifying who is accountable for different support practices in the service desk will allow workload to be distributed effectively between functional teams and individuals. Closing the gaps in responsibilities will enable the execution of a shift-left strategy.

    Deliverables

    • Roles & responsibilities guide
    • Service desk structure

    Everyone in IT contributes to the success of service support

    Regardless of the service desk structure chosen to meet an organization’s service support requirements, IT staff should not doubt the role they play in service support.

    If you try to standardize service desk processes without engaging specialists in other parts of the IT organization, you will fail. Everyone in IT has a role to play in providing service support and meeting service-level agreements.

    Service Support Engagement Plan

    • Identify who is accountable for different service support processes.
    • Outline the different responsibilities of service desk agents at tier 1, tier 2, and tier 3 in meeting service-level agreements for service support.
    • Draft operational-level agreements between specialty groups and the service desk to improve accountability.
    • Configure the service desk tool to ensure ticket visibility and ownership across queues.
    • Engage tier 2 and tier 3 resources in building workflows for incident management, request fulfilment, and writing knowledgebase articles.
    • Emphasize the benefits of cooperation across IT silos:
      • Better customer service and end-user satisfaction.
      • Shorter time to resolve incidents and implement requests.
      • A higher tier 1 resolution rate, more efficient escalations, and fewer interruptions from project work.

    Info-Tech Insight

    Specialists tend to distance themselves from service support as they progress through their career to focus on projects.

    However, their cooperation is critical to the success of the new service desk. Not only do they contribute to the knowledgebase, but they also handle escalations from tiers 1 and 2.

    Clear project complications by leveraging roles and responsibilities

    R

    Responsible: This person is the staff member who completes the work. Assign at least one Responsible for each task, but this could be more than one.

    A

    Accountable: This team member delegates a task and is the last person to review deliverables and/or task. Sometimes Responsible and Accountable can be the same staff. Make sure that you always assign only one Accountable for each task and not more.

    C

    Consulted: People who do not carry out the task but need to be consulted. Typically, these people are subject matter experts or stakeholders.

    I

    Informed: People who receive information about process execution and quality and need to stay informed regarding the task.

    A RACI analysis is helpful with the following:

    • Workload Balancing: Allowing responsibilities to be distributed effectively between functional teams and individuals.
    • Change Management: Ensuring key functions and processes are not overlooked during organizational changes.
    • Onboarding: New employees can identify their own roles and responsibilities.

    A RACI chart outlines which positions are Responsible, Accountable, Consulted, and Informed

    Image shows example of RACI chart

    Create a list of roles and responsibilities in your organization

    1.2.1 Create RACI matrix to define responsibilities

    1. Use the Service Desk Roles and Responsibilities Guidefor a better understanding of the roles and responsibilities of different service desk tiers.
    2. In the RACI chart, replace the top row with specific roles in your organization.
    3. Modify or expand the process tasks, as needed, in the left column.
    4. For each role, identify the responsibility values that the person brings to the service desk. Fill out each column.
    5. Document in the Service Desk SOP. Schedule a time to share the results with organization leads.
    6. Distribute the chart between all teams in your organization.

    Notes:

    • Assign one Accountable for each task.
    • Have at least one Responsible for each task.
    • Avoid generic responsibilities, such as “team meetings.”
    • Keep your RACI definitions in your documents, as they are sometimes tough to remember.

    Participants

    • CIO
    • IT Managers
    • Service Desk Manager
    • Service Desk Agents

    What You'll Need

    • Service Desk SOP
    • Roles and Responsibilities Guide
    • Flip Chart
    • Whiteboard

    Build a tiered generalist service desk to optimize costs

    A tiered generalist service desk with a first-tier resolution rate greater than 60% has the best operating cost and customer satisfaction of all competing service desk structural models.

    Image depicts a tiered generalist service desk example. It shows a flow from users to tier 1 and to tiers 2 and 3.

    The success of a tiered generalist model depends on standardized, defined processes

    Image lists the processes and benefits of a successful tiered generalist service desk.

    Define the structure of the service desk

    1.2.2 Map out the current and target structure of the service desk

    Estimated Time: 45 minutes

    Instructions:

    1. Using the model from the previous slides as a guide, discuss how closely it matches the current service desk structure.
    2. Map out a similar diagram of your existing service desk structure, intake channels, and escalation paths.
    3. Review the structure and discuss any changes that could be made to improve efficiency. Revise as needed.
    4. Document the outcome in the Service Desk Project Summary.

    Image depicts a tiered generalist service desk example. It shows a flow from users to tier 1 and to tiers 2 and 3.

    Participants

    • CIO
    • IT Managers
    • Service Desk Manager
    • Service Desk Agents

    Use a shift-left strategy to lower service support costs, reduce time to resolve, and improve end-user satisfaction

    Shift-left strategy:

    • Shift service support tasks from specialists to generalists.
    • Implement self-service.
    • Automate incident resolution.
    Image shows the incident and service request resolution in a graph. It includes metrics of cost per ticket, average time to resolve, and end-user satisfaction.

    Work through the implications of adopting a shift-left strategy

    Overview:

    Identify process gaps that you need to fill to support the shift-left strategy and discuss how you could adopt or improve the shift-left strategy, using the discussion questions below as a guide.

    Which process gaps do you need to fill to identify ticket trends?

    • What are your most common incidents and service requests?
    • Which tickets could be resolved at tier 1?
    • Which tickets could be resolved as self-service tickets?
    • Which tickets could be automated?

    Which processes do you most need to improve to support a shift-left strategy?

    • Which incident and request processes are well documented?
    • Do you have recurring tickets that could be automated?
    • What is the state of your knowledgebase maintenance process?
    • Which articles do you most need to support tier 1 resolution?
    • What is the state of your web portal? How could it be improved to support self-service?

    Document in the Project Summary

    Step 1.3: Identify service desk metrics and reports

    Image shows the steps in phase 1. Highlight is on step 1.3.

    This step will walk you through the following activities:

    • 1.3 Create a list of required reports to identify relevant metrics

    This step involves the following participants:

    • Project Sponsor
    • IT Managers and Service Desk Manager(s)
    • Representation from tier 2 and tier 3 specialists

    Outcomes

    Managers and analysts will have service desk metrics and reports that help set expectations and communicate service desk performance.

    Deliverables

    • A list of service desk performance metrics and reports

    Engage business unit leaders with data to appreciate needs

    Service desk reports are an opportunity to communicate the story of IT and collect stakeholder feedback. Interview business unit leaders and look for opportunities to improve IT services.

    Start with the following questions:

    • What are you hearing from your team about working with IT?
    • What are the issues that are contributing to productivity losses?
    • What are the workarounds your team does because something isn’t working?
    • Are you able to access the information you need?

    Work with business unit leaders to develop an action plan.

    Remember to communicate what you do to address stakeholder grievances.

    The service recovery paradox is a situation in which end users think more highly of IT after the organization has corrected a problem with their service compared to how they would regard the company if the service had not been faulty in the first place.

    The point is that addressing issues (and being seen to address issues) will significantly improve end-user satisfaction. Communicate that you’re listening and acting, and you should see satisfaction improve.

    Info-Tech Insight

    Presentation is everything:

    If you are presenting outside of IT, or using operational metrics to create strategic information, be prepared to:

    • Discuss trends.
    • Identify organizational and departmental impacts.
    • Assess IT costs and productivity.

    For example, “Number of incidents with ERP system has decreased by 5% after our last patch release. We are working on the next set of changes and expect the issues to continue to decrease.”

    Engage technicians to ensure they input quality data in the service desk tool

    You need better data to address problems. Communicate to the technical team what you need from them and how their efforts contribute to the usefulness of reports.

    Tickets MUST:

    • Be created for all incidents and service requests.
    • Be categorized correctly, and categories updated when the ticket is resolved.
    • Be closed after the incidents and service requests are resolved or implemented.

    Emphasize that reports are analyzed regularly and used to manage costs, improve services, and request more resources.

    Info-Tech Insight

    Service Desk Manager: Technical staff can help themselves analyze the backlog and improve service metrics if they’re looking at the right information. Ensure their service desk dashboards are helping them identify high-priority and quick-win tickets and anticipate potential SLA breaches.

    Produce service desk reports targeted to improve IT services

    Use metrics and reports to tell the story of IT.

    Metrics should be tied to business requirements and show how well IT is meeting those requirements and where obstacles exist.

    Tailor metrics and reports to specific stakeholders.

    Technicians require mostly real-time information in the form of a dashboard, providing visibility into a prioritized list of tickets for which they are responsible.

    Supervisors need tactical information to manage the team and set client expectations as well as track and meet strategic goals.

    Managers and executives need summary information that supports strategic goals. Start by looking at executive goals for the support team and then working through some of the more tactical data that will help support those goals.

    One metric doesn’t give you the whole picture

    • Don’t put too much emphasis on a single metric. At best, it will give you a distorted picture of your service desk performance. At worst, it will distort the behavior of your agents as they may adopt poor practices to meet the metric.
    • The solution is to use tension metrics: metrics that work together to give you a better sense of the state of operations.
    • Tension metrics ensure a balanced focus toward shared goals.

    Example:

    First-call resolution (FCR), end-user satisfaction, and number of tickets reopened all work together to give you a complete picture. As FCR goes up, so should end-user satisfaction, as number of tickets re-opened stays steady or declines. If the three metrics are heading in different directions, then you know you have a problem.

    Rely on internal metrics to measure and improve performance

    External metrics provide useful context, but they represent broad generalizations across different industries and organizations of different sizes. Internal metrics measured annually are more reliable.

    Internal metrics provide you with information about your actual performance. With the right continual improvement process, you can improve those metrics year over year, which is a better measure of the performance of your service desk.

    Whether a given metric is the right one for your service desk will depend on several different factors, not the least of which include:

    • The maturity of your service desk processes.
    • Your ticket volume.
    • The complexity of your tickets.
    • The degree to which your end users are comfortable with self-service.

    Info-Tech Insight

    Take external metrics with a grain of salt. Most benchmarks represent what service desks do across different industries, not what they should do. There also might be significant differences between different industries in terms of the kinds of tickets they deal with, differences which the overall average obscures.

    Use key service desk metrics to build a business case for service support improvements

    The right metrics can tell the business how hard IT works and how many resources it needs to perform:

    1. End-User Satisfactions:
      • The most important metric for measuring the perceived value of the service desk. Determine this based on a robust annual satisfaction survey of end users and transactional satisfaction surveys sent with a percentage of tickets.
    2. Ticket Volume and Cost per Ticket:
      • A key indicator of service desk efficiency, computed as the monthly operating expense divided by the average ticket volume per month.
    3. First-Contact Resolution Rate:
      • The biggest driver of end-user satisfaction. Depending on the kind of tickets you deal with, you can measure first-contact, first-tier, or first-day resolution.
    4. Average Time to Resolve (Incident) or Fulfill (Service Requests):
      • An assessment of the service desk's ability to resolve tickets effectively, measuring the time elapsed between the moment the ticket status is set to “open” and the moment it is set to “resolved.”

    Info-Tech Insight

    Metrics should be tied to business requirements. They tell the story of how well IT is meeting those requirements and help identify when obstacles get in the way. The latter can be done by pointing to discrepancies between the internal metrics you expected to reach but didn’t and external metrics you trust.

    Use service desk metrics to track progress toward strategic, operational, and tactical goals

    Image depicts a chart to show the various metrics in terms of strategic goals, tactical goals, and operational goals.

    Cost per ticket and customer satisfaction are the foundation metrics of service support

    Ultimately, everything boils down to cost containment (measured by cost per ticket) and quality of service (measured by customer satisfaction).

    Cost per ticket is a measure of the efficiency of service support:

    • A higher than average cost per ticket is not necessarily a bad thing, particularly if accompanied by higher-than-average quality levels.
    • Conversely, a low cost per ticket is not necessarily good, particularly if the low cost is achieved by sacrificing quality of service.

    Cost per ticket is the total monthly operating expense of the service desk divided by the monthly ticket volume. Operating expense includes the following components:

    • Salaries and benefits for desktop support technicians
    • Salaries and benefits for indirect personnel (team leads, supervisors, workforce schedulers, dispatchers, QA/QC personnel, trainers, and managers)
    • Technology expense (e.g. computers, software licensing fees)
    • Telecommunications expenses
    • Facilities expenses (e.g. office space, utilities, insurance)
    • Travel, training, and office supplies
    Image displays a pie chart that shows the various service desk costs.

    Create a list of required reports to identify metrics to track

    1.3.1 Start by identifying the reports you need, then identify the metrics that produce them

    1. Answer the following questions to determine the data your reports require:
      • What strategic initiatives do you need to track?
        • Example: reducing mean time to resolve, meeting SLAs
      • What operational areas need attention?
        • Example: recurring issues that need a permanent resolution
      • What kind of issues do you want to solve?
        • Example: automate tasks such as password reset or software distribution
      • What decisions or processes are held up due to lack of information?
        • Example: need to build a business case to justify infrastructure upgrades
      • How can the data be used to improve services to the business?
        • Example: recurring issues by department
    2. Document report and metrics requirements in Service Desk SOP.
    3. Provide the list to your tool administrator to create reports with auto-distribution.

    Participants

    • CIO
    • IT Managers
    • Service Desk Manager
    • Service Desk Agents

    What You'll Need

    • Service Desk SOP
    • Flip Chart
    • Whiteboard

    Step 1.4: Review ticket handling procedures

    Image shows the steps in phase 1. Highlight is on step 1.4.

    This step will walk you through the following activities:

    • 1.4.1 Review ticket handling practices
    • 1.4.2 Identify opportunities to automate ticket creation and reduce recurring tickets

    This step involves the following participants:

    • Project Sponsor
    • IT Managers and Service Desk Manager(s)
    • Representation from tier 2 and tier 3 specialists

    Outcomes

    Managers and analysts will have best practices for ticket handling and troubleshooting to support ITSM data quality and improve first-tier resolution.

    DELIVERABLES

    • List of ticket templates and recurring tickets
    • Ticket and Call QA Template and ticket handling best practices

    Start by reviewing the incident intake process to find opportunities for improvement

    If end users are avoiding your service desk, you may have an intake problem. Create alternative ways for users to seek help to manage the volume; keep in mind not every request is an emergency.

    Image shows the various intake channels and the recommendation.

    Identify opportunities for improvement in your ticket channels

    The two most efficient intake channels should be encouraged for the majority of tickets.

    • Build a self-service portal.
      • Do users know where to find the portal?
      • How many tickets are created through the portal?
      • Is the interface easy to use?
    • Deal efficiently with email.
      • How quickly are messages picked up?
      • Are they manually transferred to a ticket or does the service desk tool automatically create a ticket?

    The two most traditional and fastest methods to get help must deal with emergencies and escalation effectively.

    • Phone should be the fastest way to get help for emergencies.
      • Are enough agents answering calls?
      • Are voicemails picked up on time?
      • Are the automated call routing prompts clear and concise?
    • Are walk-ins permitted and formalized?
      • Do you always have someone at the desk?
      • Is your equipment secure?
      • Are walk-ins common because no one picks up the phone or is the traffic as you’d expect?

    Ensure technicians create tickets for all incidents and requests

    Why Collect Ticket Data?

    If many tickets are missing, help service support staff understand the need to collect the data. Reports will be inaccurate and meaningless if quality data isn’t entered into the ticketing system.

    Image shows example of ticket data

    Set ticket handling expectations to drive a consistent process

    Set expectations:

    • Create and update tickets, but not at the expense of good customer service. Agents can start the ticket but shouldn’t spend five minutes creating the ticket when they should be troubleshooting the problem.
    • Update the ticket when the issue is resolved or needs to be escalated. If agents are escalating, they should make sure all relevant information is passed along to the next technician.
    • Update user of ETA if issue cannot be resolved quickly.
    • Ticket templates for common incidents can lead to fast creation, data input, and categorizations. Templates can reduce the time it takes to create tickets from two minutes to 30 seconds.
    • Update categories to reflect the actual issue and resolution.
    • Reference or link to the knowledgebase article as the documented steps taken to resolve the incident.
    • Validate incident is resolved with client; automate this process with ticket closure after a certain time.
    • Close or resolve the ticket on time.

    Use the Ticket and Call Quality Assessment Tool to improve the quality of service desk data

    Build a process to check-in on ticket and call quality monthly

    Better data leads to better decisions. Use the Ticket and Call Quality Assessment Toolto check-in on the ticket and call quality monthly for each technician and improve service desk data quality.

    1. Fill tab 1 with technician’s name.
    2. Use either tab 2 (auto-scoring) or tab 3 (manual scoring) to score the agent. The assessment includes ticket evaluation, call evaluation, and overall metric.
    3. Record the results of each review in the score summary of tab 1.
    Image shows tool.

    Use ticket templates to make ticket creation, updating, and resolution more efficient

    A screenshot of the Ticket and Call Quality Assessment Tool

    Implement measures to improve ticket handling and identify ticket template candidates

    1.4.1 Identify opportunities to automate ticket creation

    1. Poll the team and discuss.
      • How many members of the team are not creating tickets? Why?
      • How can we address those barriers?
      • What are the expectations of management?
    2. Brainstorm five to ten good candidates for ticket templates.
      • What data can auto-fill?
      • What will help process the ticket faster?
      • What automations can we build to ensure a fast, consistent service?
      • Note:
        • Ticket template name
        • Information that will auto-fill from AD and other applications
        • Categories and resolution codes
        • Automated routing and email responses
    3. Document ticket template candidates in the Service Desk Roadmap to capture the actions.

    Participants

    • Service Desk Manager
    • Service Desk Agents

    What You'll Needs

    • Flip Chart
    • Whiteboard

    Phase 2

    Design Incident Management Processes

    Step 2.1: Build incident management workflows

    Image shows the steps in phase 2. Highlight is on step 2.1.

    This step will walk you through the following activities:

    • 2.1.1 Review incident management challenges
    • 2.1.2 Define the incident management workflow
    • 2.1.3 Define the critical incident management workflow
    • 2.1.4 Design critical incident communication plan

    This step involves the following participants:

    • IT Managers
    • Service Desk Manager(s)
    • Representation from tier 2 and tier 3 specialists

    Outcomes

    Workflows for incident management and critical incident management will improve the consistency and quality of service delivery and prepare the service desk to negotiate reliable service levels with the organization.

    DELIVERABLES

    • Incident management workflows
    • Critical incident management workflows
    • Critical incident communication plan

    Communicate the great incident resolution work that you do to improve end-user satisfaction

    End users think more highly of IT after the organization has corrected a problem with their service than they would have had the service not been faulty in the first place.

    Image displays a graph to show the service recovery paradox

    Info-Tech Insight

    Use the service recovery paradox to your advantage. Address service desk challenges explicitly, develop incident management processes that get services back online quickly, and communicate the changes.

    If you show that the service desk recovered well from the challenges end users raised, you will get greater loyalty from them.

    Assign incident roles and responsibilities to promote accountability

    The role of an incident coordinator or manager can be assigned to anyone inside the service desk that has a strong knowledge of incident resolution, attention to detail, and knows how to herd cats.

    In organizations with high ticket volumes, a separate role may be necessary.

    Everyone must recognize that incident management is a cross-IT organization process and it does not have to be a unique service desk process.

    An incident coordinator is responsible for:

    • Improving incident management processes.
    • Tracking metrics and producing reports.
    • Developing and maintaining the incident management system.
    • Developing and maintaining critical incident processes.
    • Ensuring the service support team follows the incident management process.
    • Gathering post-mortem information from the various technical resources on root cause for critical or severity 1 incidents.

    The Director of IT Services invested in incident management to improve responsiveness and set end-user expectations

    Practitioner Insight

    Ben Rodrigues developed a progressive plan to create a responsive, service-oriented culture for the service support organization.

    "When I joined the organization, there wasn’t a service desk. People just phoned, emailed, maybe left [sticky] notes for who they thought in IT would resolve it. There wasn’t a lot of investment in developing clear processes. It was ‘Let’s call somebody in IT.’

    I set up the service desk to clarify what we would do for end users and to establish some SLAs.

    I didn’t commit to service levels right away. I needed to see how many resources and what skill sets I would need. I started by drafting some SLA targets and plugging them into our tracking application. I then monitored how we did on certain things and established if we needed other skill sets. Then I communicated those SOPs to the business, so that ‘if you have an issue, this is where you go, and this is how you do it,’ and then shared those KPIs with them.

    I had monthly meetings with different function heads to say, ‘this is what I see your guys calling me about,’ and we worked on something together to make some of the pain disappear."

    -Ben Rodrigues

    Director, IT Services

    Gamma Dynacare

    Sketch out incident management challenges to focus improvements

    Common Incident Management Challenges

    End Users

    • No faith in the service desk beyond speaking with their favorite technician.
    • No expectations for response or resolution time.
    • Non-IT staff are disrupted as people ask their colleagues for IT advice.

    Technicians

    • No one manages and escalates incidents.
    • Incidents are unnecessarily urgent and more likely to have a greater impact.
    • Agents are flooded with requests to do routine tasks during desk visits.
    • Specialist support staff are subject to constant interruptions.
    • Tickets are lost, incomplete, or escalated incorrectly.
    • Incidents are resolved from scratch rather than referring to existing solutions.

    Managers

    • Tickets are incomplete or lack historical information to address complaints.
    • Tickets in system don’t match the perceived workload.
    • Unable to gather data for budgeting or business analysis.

    Info-Tech Insight

    Consistent incident management processes will improve end-user satisfaction with all other IT services.

    However, be prepared to overcome these common obstacles as you put the process in place, including:

    • Absence of management or staff commitment.
    • Lack of clarity on organizational needs.
    • Outdated work practices.
    • Poorly defined service desk goals and responsibilities.
    • Lack of a reliable knowledgebase.
    • Inadequate training.
    • Resistance to change.

    Prepare to implement or improve incident management

    2.1.1 Review incident management challenges and metrics

    1. Review your incident management challenges and the benefits of addressing them.
    2. Review the level of service you are providing with the current resources. Define clear goals and deliverables for the improvement initiative.
    3. Decide how the incident management process will interface with the service desk. Who will take on the responsibility for resolving incidents? Specifically, who will:
      • Log incidents.
      • Perform initial incident troubleshooting.
      • Own and monitor tickets.
      • Communicate with end users.
      • Update records with the resolution.
      • Close incidents.
      • Implement next steps (e.g. initiate problem management).
    4. Document recommendations and the incident management process requirements in the Service Desk SOP.

    Participants

    • Service Desk Manager
    • Service Desk Agents

    What You’ll Need

    • Service Desk SOP
    • Flip Chart
    • Whiteboard

    Distinguish between different kinds of tickets for better SLAs

    Different ticket types are associated with radically different prioritization, routing, and service levels. For instance, most incidents are resolved within a business day, but requests take longer to implement.

    If you fail to distinguish between ticket types, your metrics will obscure service desk performance.

    Common Service Desk Tickets

    • Incidents
      • An unanticipated interruption of a service.
        • The goal of incident management is to restore the service as soon as possible, even if the resolution involves a workaround.
    • Problems
      • The root cause of several incidents.
        • The goal of problem management is to detect the root cause and provide long-term resolution and prevention.
    • Requests
      • A generic description for small changes or service access
        • Requests are small, frequent, and low risk. They are best handled by a process distinct from incident, change, and project management.
    • Changes
      • Modification or removal of anything that could influence IT services.
        • The scope includes significant changes to architectures, processes, tools, metrics, and documentation.

    Info-Tech Insight

    Organizations sometimes mistakenly classify small projects as service requests, which can compromise your data, resulting in a negative impact to the perceived value of the service desk.

    Separate incidents and service requests for increased customer service and better-defined SLAs

    Defining the differences between service requests and incidents is not just for reporting purposes. It also has a major impact on how service is delivered.

    Incidents are unexpected disruptions to normal business processes and require attempts to restore services as soon as possible (e.g. the printer is not working).

    Service requests are tasks that don’t involve something that is broken or has an immediate impact on services. They do not require immediate resolution and can typically be scheduled (e.g. new software).

    Image shows a chart on incidents and service requests.

    Focus on the big picture first to capture and streamline how your organization resolves incidents

    Image displays a flow chart to show how to organize resolving incidents.

    Document your incident management workflow to identify opportunities for improvement

    Image shows a flow cart on how to organize incident management.

    Workflow should include:

    • Ticket creation and closure
    • Triage
    • Troubleshooting
    • Escalations
    • Communications
    • Change management
    • Documentation
    • Vendor escalations

    Notes:

    • Notification and alerts should be used to set or reset expectations on delivery or resolution
    • Identify all the steps where a customer is informed and ensure we are not over or under communicating

    Collaborate to define each step of the incident management workflow

    2.1.2 Define the incident management workflow

    Estimated Time: 60 minutes

    Option 1: Whiteboard

    1. Discuss the workflow and draw it on the whiteboard.
    2. Assess whether you are using the best workflow. Modify it if necessary.
    3. Engage the team in refining the process workflow.
    4. Transfer data to Visio and add to the SOP.

    Option 2: Tabletop Exercise

    1. Distribute index cards to each member of the team.
    2. Have each person write a single task they perform on the index card. Be granular. Include the title or the name of the person responsible.
    3. Mark cards that are decision points. Use a card of a different color or use a marker to make a colored dot.
    4. Arrange the index cards in order, removing duplicates.
    5. Assess whether you are using the best workflow. Engage the team to refine it if necessary.
    6. Transfer data to Visio and add to the Service Desk SOP.

    Participants

    • Service Manager
    • Service Desk Support
    • Applications or Infrastructure Support

    What You’ll Need

    • Flip Chart Paper
    • Sticky Notes
    • Pens
    • Service Desk SOP
    • Project Summary

    Formalize the process for critical incident management to reduce organizational impact

    Discuss these elements to see how the organization will handle them.

    • Communication plan:
      • Who communicates with end users?
      • Who communicates with the executive team?
    • It’s important to separate the role of the technician trying to solve a problem with the need to communicate progress.
    • Change management:
    • Define a separate process for regular and emergency change management to ensure changes are timely and appropriate.
    • Business continuity plan:
    • Identify criteria to decide when a business continuity plan (BCP) must be implemented during a critical incident to minimize the business impact of the incident.
    • Post-mortems:
    • Formalize the process of discussing and documenting lessons learned, understanding outstanding issues, and addressing the root cause of incidents.
    • Source of incident notification:
    • Does the process change if users notify the service desk of an issue or if the systems management tools alert technicians?

    Critical incidents are high-impact, high-urgency events that put the effectiveness and timeliness of the service desk center stage.

    Build a workflow that focuses on quickly bringing together the right people to resolve the incident and reduces the chances of recurrence.

    Document your critical incident management workflow to identify opportunities for improvement

    Image shows a flow cart on how to organize critical incident management.

    Workflow should include:

    • Ticket creation and closure
    • Triage
    • Troubleshooting
    • Escalations
    • Communications plan
    • Change management
    • Disaster recovery or business continuity plan
    • Documentation
    • Vendor escalations
    • Post-mortem

    Collaborate to define each step of the critical incident management workflow

    2.1.3 Define the critical incident management workflow

    Estimated Time: 60 minutes

    Option 1: Whiteboard

    1. Discuss the workflow and draw it on the whiteboard.
    2. Assess whether you are using the best workflow. Modify it if necessary.
    3. Engage the team in refining the process workflow.
    4. Transfer data to Visio and add to the SOP.

    Option 2: Tabletop Exercise

    1. Distribute index cards to each member of the team.
    2. Have each person write a single task they perform on the index card. Be granular. Include the title or the name of the person responsible.
    3. Mark cards that are decision points. Use a card of a different color or use a marker to make a colored dot.
    4. Arrange the index cards in order, removing duplicates.
    5. Assess whether you are using the best workflow. Engage the team to refine it if necessary.
    6. Transfer data to Visio and add to the Service Desk SOP.

    Participants

    • Service Manager
    • Service Desk Support
    • Applications or Infrastructure Support

    What You’ll Need

    • Flip Chart Paper
    • Sticky Notes
    • Pens
    • Service Desk SOP

    Establish a critical incident management communication plan

    When it comes to communicating during major incidents, it’s important to get the information just right. Users don’t want too little, they don’t want too much, they just want what’s relevant to them, and they want that information at the right time.

    As an IT professional, you may not have a background in communications, but it becomes an important part of your job. Broad guidelines for good communication during a critical incident are:

    1. Communicate as broadly as the impact of your incident requires.
    2. Communicate as much detail as a specific audience requires, but no more than necessary.
    3. Communicate as far ahead of impact as possible.

    Why does communication matter?

    Sending the wrong message, at the wrong time, to the wrong stakeholders, can result in:

    • Drop in customer satisfaction.
    • Wasted time and resources from multiple customers contacting you with the same issue.
    • Dissatisfied executives kept in the dark.
    • Increased resolution time if the relevant providers and IT staff are not informed soon enough to help.

    Info-Tech Insight

    End users understand that sometimes things break. What’s important to them is that (1) you don’t repeatedly have the same problem, (2) you keep them informed, and (3) you give them enough notice when their systems will be impacted and when service will be returned.

    Automate communication to save time and deliver consistent messaging to the right stakeholders

    In the middle of resolving a critical incident, the last thing you have time for is worrying about crafting a good message. Create a series of templates to save time by providing automated, tailored messages for each stage of the process that can be quickly altered and sent out to the right stakeholders.

    Once templates are in place, when the incident occurs, it’s simply a matter of:

    1. Choosing the relevant template.
    2. Updating recipients and messaging if necessary.
    3. Adding specific, relevant data and fields.
    4. Sending the message.

    When to communicate?

    Tell users the information they need to know when they need to know it. If a user is directly impacted, tell them that. If the incident does not directly affect the user, the communication may lead to decreased customer satisfaction or failure to pay attention to future relevant messaging.

    What to say?

    • Keep messaging short and to the point.
    • Only say what you know for sure.
    • Provide only the details the audience needs to know to take any necessary action or steps on their side and no more. There’s no need to provide details on the reason for the failure before it’s resolved, though this can be done after resolution and restoration of service.

    You’ll need distinct messages for distinct audiences. For example:

    • To incident resolvers: “Servers X through Y in ABC Location are failing intermittently. Please test the servers and all the connections to determine the exact cause so we can take corrective action ASAP.”
    • To the IT department head: “Servers X through Y in ABC Location are failing intermittently. We are beginning tests. We will let you know when we have determined the exact cause and can give you an estimated completion time.”
    • To executives: “We’re having an issue with some servers at ABC Location. We are testing to determine the cause and will let you know the estimated completion time as soon as possible.”
    • To end users: “We are experience some service issues. We are working on a resolution diligently and will restore service as soon as possible.”

    Map out who will need to be contacted in the event of a critical incident

    2.1.4 Design the critical incident communication plan

    • Identify critical incidents that require communication.
    • Identify stakeholders who will need to be informed about each incident.
    • For each audience, determine:
      1. Frequency of communication
      2. Content of communication
    Use the sample template to the right as an example.

    Some questions to assist you:

    • Whose work will be interrupted, either by their services going down or by their workers having to drop everything to solve the incident?
    • What would happen if we didn’t notify this person?
    • What level of detail do they need?
    • How often would they want to be updated?
    Document outcomes in the Service Desk SOP. Image shows template of unplanned service outage.

    Measure and improve customer satisfaction with the use of relationship and transactional surveys

    Customer experience programs with a combination of relationship and transactional surveys tend to be more effective. Merging the two will give a wholistic picture of the customer experience.

    Relationship Surveys

    Relationship surveys focus on obtaining feedback on the overall customer experience.

    • Inform how well you are doing or where you need improvement in the broad services provided.
    • Provide a high-level perspective on the relationship between the business and IT.
    • Help with strategic improvement decisions.
    • Should be sent over a duration of time and to the entire customer base after they’ve had time to experience all the services provided by the service desk. This can be done as frequently as per quarter or on a yearly basis.
    • E.g. An annual satisfaction survey such as Info-Tech’s End User Satisfaction Diagnostic.

    Transactional Surveys

    Transactional surveys are tied to a specific interaction or transaction your end users have with a specific product or service.

    • Help with tactical improvement decisions.
    • Questions should point to a specific interaction.
    • Usually only a few questions that are quick and easy to complete following the transaction.
    • Since transactional surveys allow you to improve individual relationships, they should be sent shortly after the interaction with the service desk has occurred.
    • E.g. How satisfied are you with the way your ticket was resolved?

    Add transactional end-user surveys at ticket close to escalate unsatisfactory results

    A simple quantitative survey at the closing of a ticket can inform the service desk manager of any issues that were not resolved to the end user’s satisfaction. Take advantage of workflows to escalate poor results immediately for quick follow-up.

    Image shows example of survey question with rating.

    If a more complex survey is required, you may wish to include some of these questions:

    Please rate your overall satisfaction with the way your issue was handled (1=unsatisfactory, 5=fantastic)

    • The professionalism of the analyst.
    • The technical skills or knowledge of the analyst.
    • The timeliness of the service provided.
    • The overall service experience.

    Add an open-ended, qualitative question to put the number in context, and solicit critical feedback:

    What could the service desk have done to improve your experience?

    Define a process to respond to both negative and positive feedback

    Successful customer satisfaction programs respond effectively to both positive and negative outcomes. Late or lack of responses to negative comments may increase customer frustration, while not responding at all to the positive comments may give the perception of indifference. If customers are taking the time to fill out the survey, good or bad, they should be followed up with

    Take these steps to handle survey feedback:

    1. Assign resources to receive, read, and track responses. The entire team doesn’t need to receive every response, while a single resource may not have capacity to respond in a timely manner. Decide what makes the most sense in your environment.
    2. Respond to negative feedback: It may not be possible to respond to every customer that fills out a survey. Set guidelines for responding to negative surveys with no details on the issue; don’t spend time guessing why they were upset, simply ask the user why they were unsatisfied. The critical piece of taking advantage of the service recovery paradox is in the follow-up to the customer.
    3. Investigate and improve: Make sure you investigate the issue to ensure that it is a justified complaint or whether the issue is a symptom of another issue’s root cause. Identify remediation steps to ensure the issue does not repeat itself, and then communicate to the customer the action you have taken to improve.
    4. Act on positive feedback as well: If it’s easy for customers to provide feedback, then make room in your process for handling the positive results. Appreciate the time and effort your customers take to give kudos and use it as a tool to build a long-term relationship with that user. Saying thank you goes a long way and when customers know their time matters, they will be encouraged to fill out those surveys. This is also a good way to show what a great job the service desk team did with the interaction.

    Analyze survey feedback month over month to complement and justify metric results already in place

    When you combine the tracking and analysis of relationship and transactional survey data you will be able to dive into specific issues, identify trends and patterns, assess impact to users, and build a plan to make improvements.

    Once the survey data is centralized, categorized, and available you can start to focus on metrics. At a minimum, for transactional surveys, consider tracking:

    • Breakdown of satisfaction scores with trends over time
    • Unsatisfactory surveys that are related to incidents and service requests
    • Total surveys that have been actioned vs pending

    For relationship surveys, consider tracking:

    • Satisfaction scores by department and seniority level
    • Satisfaction with IT services, applications, and communication
    • Satisfaction with IT’s business enablement

    Scores of overall satisfaction with IT

    Image Source: Info-Tech End User Satisfaction Report

    Prioritize company-wide improvement initiatives by those that have the biggest impact to the entire customer base first and then communicate the plan to the organization using a variety of communication channels that will draw your customers in, e.g. dashboards, newsletters, email alerts.

    Info-Tech Insight

    Consider automating or using your ITSM notification system as a direct communication method to inform the service desk manager of negative survey results.

    Step 2.2: Design ticket categorization

    Image shows the steps in phase 2. Highlight is on step 2.2

    This step will walk you through the following activities:

    • 2.2.1 Assess ticket categorization
    • 2.2.2 Enhance ticket categories with resolution and status codes

    This step involves the following participants:

    • IT Managers
    • Service Desk Manager(s)
    • Representation from tier 2 and tier 3 specialists

    Outcomes

    The reviewed ticket categorization scheme will be easier to use and deploy more consistently, which will improve the categorization of data and the reliability of reports.

    DELIVERABLES

    • Optimized ticket categorization

    Design a ticket classification scheme to produce useful reports

    Reliable reports depend on an effective categorization scheme.

    Too many options cause confusion; too few options provide little value. As you build the classification scheme over the next few slides, let call routing and reporting requirements be your guide.

    Effective classification schemes are concise, easy to use correctly, and easy to maintain.

    Image shows example of a ticket classification scheme.

    Keep these guidelines in mind:

    • A good categorization scheme is exhaustive and mutually exclusive: there’s a place for every ticket and every ticket fits in only one place.
    • As you build your classification scheme, ensure the categories describe the actual asset or service involved based on final resolution, not how it was reported initially.
    • Pre-populate ticket templates with relevant categories to dramatically improve reporting and routing accuracy.
    • Use a tiered system to make the categories easier to navigate. Three tiers with 6-8 categories per tier provides up to 512 sub-categories, which should be enough for the most ambitious team.
    • Track only what you will use for reporting purposes. If you don’t need a report on individual kinds of laptops, don’t create a category beyond “laptops.”
    • Avoid “miscellaneous” categories. A large portion of your tickets will eventually end up there.

    Info-Tech Insight

    Don’t do it alone! Collaborate with managers in the specialized IT groups responsible for root-cause analysis to develop a categorization scheme that makes sense for them.

    The first approach to categorization breaks down the IT portfolio into asset types

    WHY SHOULD I START WITH ASSETS?

    Start with asset types if asset management and configuration management processes figure prominently in your practice or on your service management implementation roadmap.

    Image displays example of asset types and how to categorize them.

    Building the Categories

    Ask these questions:

    • Type: What kind of asset am I working on?
    • Category: What general asset group am I working on?
    • Subcategory: What particular asset am I working on?

    Need to make quick progress? Use Info-Tech Research Group’s Service Desk Ticket Categorization Schemes template.

    Info-Tech Insight

    Think about how you will use the data to determine which components need to be included in reports. If components won’t be used for reporting, routing, or warranty, reporting down to the component level adds little value.

    The second approach to categorization breaks down the IT portfolio into types of services

    WHY SHOULD I START WITH SERVICES?

    Start with asset services if service management generally figures prominently in your practice, especially service catalog management.

    Image displays example of service types and how to categorize them.

    Building the Categories

    Ask these questions:

    • Type: What kind of service am I working on?
    • Category: What general service group am I working on?
    • Subcategory: What particular service am I working on?

    Need to make quick progress? Use Info-Tech Research Group’s Service Desk Ticket Categorization Schemes template.

    Info-Tech Insight

    Remember, ticket categories are not your only source of reports. Enhance the classification scheme with resolution and status codes for more granular reporting.

    Improve the categorization scheme to enhance routing and reporting

    2.2.1 Assess whether the service desk can improve its ticket categorization

    1. As a group, review existing categories, looking for duplicates and designations that won’t affect ticket routing. Reconcile duplicates and remove non-essential categories.
    2. As a group, re-do the categories, ensuring that the new categorization scheme will meet the reporting requirements outlined earlier.
      • Are categories exhaustive and mutually exclusive?
      • Is the tier simple and easy to use (i.e. 3 tiers x 8 categories)?
    3. Test against recent tickets to ensure you have the right categories.
    4. Record the ticket categorization scheme in the Service Desk Ticket Categorization Schemes template.

    A screenshot of the Service Desk Ticket Categorization Schemes template.

    Participants

    • Service Desk Manager
    • Service Desk Agents

    What You’ll Need

    • Flip Chart
    • Whiteboard
    • Service Desk Ticket Categorization Scheme

    Enhance the classification scheme with resolution and status codes for more granular reporting

    Resolution codes differ from detailed resolution notes.

    • A resolution code is a field within the ticketing system that should be updated at ticket close to categorize the primary way the ticket was resolved.
    • This is important for reporting purposes as it adds another level to the categorization scheme and can help you identify knowledgebase article candidates, training needs, or problems.

    Ticket statuses are a helpful field for both IT and end users to identify the current status of the ticket and to initiate workflows.

    • The most common statuses are open, pending/in progress, resolved, and closed (note the difference between resolved and closed).
    • Waiting on user or waiting on vendor are also helpful statuses to stop the clock when awaiting further information or input.

    Common Examples:

    Resolution Codes

    • How to/training
    • Configuration change
    • Upgrade
    • Installation
    • Data import/export/change
    • Information/research
    • Reboot

    Status Fields

    • Declined
    • Open
    • Closed
    • Waiting on user
    • Waiting on vendor
    • Reopened by user

    Identify and document resolution and status codes

    2.2.2 Enhance ticket categories with resolution codes

    Discuss:

    • How can we use resolution information to enhance reporting?
    • Are current status fields telling the right story?
    • Are there other requirements like project linking?

    Draft:

    1. Write out proposed resolution codes and status fields and critically assess their value.
    2. Resolutions can be further broken down by incident and service request if desired.
    3. Test resolution codes against a few recent tickets.
    4. Record the ticket categorization scheme in the Service Desk SOP.

    Participants

    • CIO
    • Service Desk Manager
    • Service Desk Technician(s)

    What You’ll Need

    • Whiteboard or Flip Chart
    • Markers

    Step 2.3: Design incident escalation and prioritization

    Image shows the steps in phase 2. Highlight is on step 2.3.

    This step will walk you through the following activities:

    • 2.3.1 Build a small number of rules to facilitate prioritization
    • 2.3.2 Define escalation rules
    • 2.3.3 Define automated escalations
    • 2.3.4 Provide guidance to each tier around escalation steps and times

    This step involves the following participants:

    • IT Managers
    • Service Desk Manager(s)
    • Representation from tier 2 and tier 3 specialists

    Outcomes

    The reviewed ticket escalation and prioritization will streamline queue management, improve the quality of escalations, and ensure agents work on the right tickets at the right time.

    DELIVERABLES

    • Optimized ticket prioritization scheme
    • Guidelines for ticket escalations
    • List of automatic escalations

    Build a ticket prioritization matrix to make escalation assessment less subjective

    Most IT leaders agree that prioritization is one of the most difficult aspects of IT in general. Set priorities based on business needs first.

    Mission-critical systems or problems that affect many people should always come first (i.e. Severity Level 1).

    The bulk of reported problems, however, are often individual problems with desktop PCs (i.e. Severity Level 3 or 4).

    Some questions to consider when deciding on problem severity include:

    • How is productivity affected?
    • How many users are affected?
    • How many systems are affected?
    • How critical are the affected systems to the organization?

    Decide how many severity levels the organization needs the service desk to have. Four levels of severity are ideal for most organizations.

    Image shows example ticket prioritization matrix

    Collect the ticket prioritization scheme in one diagram to ensure service support aligns to business requirements

    Image shows example ticket prioritization matrix

    Prioritize incidents based on severity and urgency to foreground critical issues

    2.3.1 Build a clearly defined priority scheme

    Estimated Time: 60 minutes

    1. Decide how many levels of severity are appropriate for your organization.
    2. Build a prioritization matrix, breaking down priority levels by impact and urgency.
    3. Build out the definitions of impact and urgency to complete the prioritization matrix.
    4. Run through examples of each priority level to make sure everyone is on the same page.

    Image shows example ticket prioritization matrix

    Document in the SOP

    Participants

    • Service Managers
    • Service Desk Support
    • Applications or Infrastructure Support

    What You'll Need

    • Flip Chart Paper
    • Sticky Notes
    • Pens
    • Service Desk SOP

    Example of outcome from 2.3.1

    Define response and resolution targets for each priority level to establish service-level objectives for service support

    Image shows example of response and resolution targets.

    Build clear rules to help agents determine when to escalate

    2.3.2 Assign response, resolution, and escalation times to each priority level

    Estimated Time: 60 minutes

    Instructions:

    For each incident priority level, define the associated:

    1. Response time – time from when incident record is created to the time the service desk acknowledges to the customer that their ticket has been received and assigned.
    2. Resolution time – time from when the incident record is created to the time that the customer has been advised that their problem has been resolved.
    3. Escalation time – maximum amount of time that a ticket should be worked on without progress before being escalated to someone else.

    Participants

    • Service Managers
    • Service Desk Support
    • Applications or Infrastructure Support

    What You'll Need

    • Flip Chart Paper
    • Sticky Notes
    • Pens

    Image shows example of response and resolution targets

    Use the table on the previous slide as a guide.

    Discuss the possible root causes for escalation issues

    WHY IS ESCALATION IMPORTANT?

    Escalation is not about admitting defeat, but about using your resources properly.

    Defining procedures for escalation reduces the amount of time the service desk spends troubleshooting before allocating the incident to a higher service tier. This reduces the mean time to resolve and increases end-user satisfaction.

    You can correlate escalation paths to ticket categories devised in step 2.2.

    Image shows example on potential root causes for escalation issues.

    Build decision rights to help agents determine when to escalate

    2.3.3 Provide guidance to each tier around escalation steps and times

    Estimated Time: 60 minutes

    Instructions

    1. For each support tier, define escalation rules for troubleshooting (steps that each tier should take before escalation).
    2. For each support tier, define maximum escalation times (maximum amount of time to work on a ticket without progress before escalating).
    Example of outcome from step 2.3.3 to determine when to escalate issues.

    Create a list of application specialists to get the escalation right the first time

    2.3.4 Define automated escalations

    Estimated Time: 60 minutes

    1. Identify applications that will require specialists for troubleshooting or access rights.
    2. Identify primary and secondary specialists for each application.
    3. Identify vendors that will receive escalations either immediately or after troubleshooting.
    4. Set up application groups in the service desk tool.
    5. Set up workflows in the service desk tool where appropriate.
    6. Document the automated escalations in the categorization scheme developed in step 2.2 and in the Service Desk Roles and Responsibilities Guide.

    A screenshot of the Service Desk Roles and Responsibilities Guide

    Participants

    • Service Managers
    • Service Desk Support
    • Applications or Infrastructure Support

    What You'll Need

    • Flip Chart Paper
    • Sticky Notes
    • Pens

    Phase 3

    Design Request Fulfilment Processes

    Step 3.1: Build request workflows

    Image shows the steps in phase 3. Highlight is on step 3.1.

    This step will walk you through the following activities:

    • 3.1.1 Distinguish between requests and small projects
    • 3.1.2 Define service requests with SLAs
    • 3.1.3 Build and critique request workflows

    This step involves the following participants:

    • IT Managers
    • Service Desk Manager(s)
    • Representation from tier 2 and tier 3 specialists

    Outcomes

    Workflows for service requests will improve the consistency and quality of service delivery and prepare the service desk to negotiate reliable service levels with the organization.

    DELIVERABLES

    • Workflows for the most common service requests
    • An estimated service level for each service request
    • Request vs. project criteria

    Standardize service requests for more efficient delivery

    Definitions:

    • An incident is an unexpected disruption to normal business processes and requires attempts to restore service as soon as possible (e.g. printer not working).
    • A service request is a request where nothing is broken or impacting a service and typically can be scheduled rather than requiring immediate resolution (e.g. new software application).
    • Service requests are repeatable, predictable, and easier to commit to SLAs.
    • By committing to SLAs, expectations can be set for users and business units for service fulfillment.
    • Workflows for service requests should be documented and reviewed to ensure consistency of fulfillment.
    • Documentation should be created for service request procedures that are complex.
    • Efficiencies can be created through automation such as with software deployment.
    • All service requests can be communicated through a self-service portal or service catalog.

    PREPARE A FUTURE SERVICE CATALOG

    Standardize requests to develop a consistent offering and prepare for a future service catalog.

    Document service requests to identify time to fulfill and approvals.

    Identify which service requests can be auto-approved and which will require a workflow to gain approval.

    Document workflows and analyze them to identify ways to improve SLAs. If any approvals are interrupting technical processes, rearrange them so that approvals happen before the technical team is involved.

    Determine support levels for each service offering and ensure your team can sustain them.

    Where it makes sense, automate delivery of services such as software deployment.

    Distinguish between service requests and small projects to ensure agents and end users follow the right process

    The distinction between service requests and small projects has two use cases, which are two sides of the same resourcing issue.

    • Service desk managers need to understand the difference to ensure the right approval process is followed. Typically, projects have more stringent intake requirements than requests do.
    • PMOs need to understand the difference to ensure the right people are doing the work and that small, frequent changes are standardized, automated, and taken out of the project list.

    What’s the difference between a service request and a small project?

    • The key differences involve resource scope, frequency, and risk.
    • Requests are likely to require fewer resources than projects, be fulfilled more often, and involve less risk.
    • Requests are typically done by tier 1 and 2 employees throughout the IT organization.
    • A request can turn into a small project if the scope of the request grows beyond the bounds of a normal request.

    Example: A mid-sized organization goes on a hiring blitz and needs to onboard 150 new employees in one quarter. Submitting and scheduling 150 requests for onboarding new employees would require much more time and resources.

    Projects are different from service requests and have different criteria

    A project, by terminology, is a temporary endeavor planned around producing a specific organizational or business outcome.

    Common Characteristics of Projects:

    • Time sensitive, temporary, one-off.
    • Uncertainty around how to create the unique thing, product, or service that is the project’s goal.
    • Non-repetitive work and sizeable enough to introduce heightened risk and complexity.
    • Strategic focus, business case-informed capital funding, and execution activities driven by a charter.
    • Introduces change to the organization.
    • Multiple stakeholders involved and cross-functional resourcing.

    Info-Tech Insight

    Projects require greater risk, effort, and resources than a service request and should be redirected to the PMO.

    Standard service requests vs. non-standard service requests: criteria to make them distinct

    • If there is no differentiation between standard and non-standard requests, those tickets can easily move into the backlog, growing it very quickly.
    • Create a process to easily identify non-standard requests when they enter the ticket queue to ensure customers are made aware of any delay of service, especially if it is a product or service currently not offered. This will give time for any approvals or technical solutioning that may need to occur.
    • Take recurring non-standard requests and make them standard. This is a good way to determine if there are any gaps in services offered and another vehicle to understand what your customers want.

    Standard Requests

    • Very common requests, delivered on an on-going basis
    • Defined process
    • Measured in hours or days
    • Uses service catalog, if it exists
    • Formalized and should already be documented
    • The time to deal with the request is defined

    Non-Standard Requests

    • Higher level complexity than standard requests
    • Cannot be fulfilled via service catalog
    • No defined process
    • Not supplied by questions that Service Request Definition (SRD) offers
    • Product or service is not currently offered, and it may need time for technical review, additional approvals, and procurement processes

    The right questions can help you distinguish between standard requests, non-standard requests, and projects

    Where do we draw the line between a standard and non-standard request and a project?

    The service desk can’t and shouldn’t distinguish between requests and projects on its own. Instead, engage stakeholders to determine where to draw the line.

    Whatever criteria you choose, define them carefully.

    Be pragmatic: there is no single best set of criteria and no single best definition for each criterion. The best criteria and definitions will be the ones that work in your organizational context.

    Common distinguishing factors and thresholds:

    Image shows table of the common distinguishing factors and thresholds.

    Distinguish between standard and non-standard service requests and projects

    3.1.1 Distinguish between service requests and projects

    1. Divide the group into two small teams.
    2. Each team will brainstorm examples of service requests and small projects.
    3. Identify factors and thresholds that distinguish between the two groups of items.
    4. Bring the two groups together and discuss the two sets of criteria.
    5. Consolidate one set of criteria that will help make the distinction between projects and service requests.
    6. Capture the table in the Service Desk SOP.

    Image shows blank template of the common distinguishing factors and thresholds.

    Participants

    • Service Desk Manager
    • Service Desk Agents

    What You'll Need

    • Service Desk SOP
    • Flip Chart
    • Whiteboard

    Distinguishing factors and thresholds

    Don’t standardize request fulfilment processes alone

    Everyone in IT contributes to the fulfilment of requests, but do they know it?

    New service desk managers sometimes try to standardize request fulfilment processes on their own only to encounter either apathy or significant resistance to change.

    Moving to a tiered generalist service desk with a service-oriented culture, a high first-tier generalist resolution rate, and collaborative T2 and T3 specialists can be a big change. It is critical to get the request workflows right.

    Don’t go it alone. Engage a core team of process champions from all service support. With executive support, the right process building exercises can help you overcome resistance to change.

    Consider running the process building activities in this project phase in a working session or a workshop setting.

    Info-Tech Insight

    If they build it, they will come. Service desk improvement is an exercise in organizational change that crosses IT disciplines. Organizations that fail to engage IT specialists from other silos often encounter resistance to change that jeopardizes the process improvements they are trying to make. Overcome resistance by highlighting how process changes will benefit different groups in IT and solicit the feedback of specialists who can affect or be affected by the changes.

    Define standard service requests with SLAs and workflows

    WHY DO I NEED WORKFLOWS?

    Move approvals out of technical IT processes to make them more efficient. Evaluate all service requests to see where auto-approvals make sense. Where approvals are required, use tools and workflows to manage the process.

    Example:

    Image is an example of SLAs and workflows.

    Approvals can be the main roadblock to fulfilling service requests

    Image is example of workflow approvals.

    Review the general standard service request and inquiry fulfillment processes

    As standard service requests should follow standard, repeatable, and predictable steps to fulfill, they can be documented with workflows.

    Image is a flow chart of service and inquiry request processes.

    Review the general standard service request and inquiry fulfillment processes

    Ensure there is a standard and predictable methodology for assessing non-standard requests; inevitably those requests may still cause delay in fulfillment.

    Create a process to ensure reasonable expectations of delivery can be set with the end user and then identify what technology requests should become part of the existing standard offerings.

    Image is a flowchart of non-standard request processes

    Document service requests to ensure consistent delivery and communicate requirements to users

    3.1.2 Define service requests with SLAs

    1. On a flip chart, list standard service requests.
    2. Identify time required to fulfill, including time to schedule resources.
    3. Identify approvals required; determine if approvals can be automated through defining roles.
    4. Discuss opportunities to reduce SLAs or automate, but recognize that this may not happen right away.
    5. Discuss plans to communicate SLAs to the business units, recognizing that some users may take a bit of time to adapt to the new SLAs.
    6. Work toward improving SLAs as new opportunities for process change occur.
    7. Document SLAs in the Service Desk SOP and update as SLAs change.
    8. Build templates in the service desk tool that encapsulate workflows and routing, SLAs, categorization, and resolution.

    Participants

    • Service Desk Managers
    • Service Desk Agents

    What You'll Need

    • Service Desk SOP
    • Flip Chart
    • Whiteboard

    Info-Tech Insight

    These should all be scheduled services. Anything that is requested as a rush needs to be marked as a higher urgency or priority to track end users who need training on the process.

    Analyze service request workflows to improve service delivery

    3.1.3 Build and critique request workflows

    1. Divide the group into small teams.
    2. Each team will choose one service request from the list created in the previous module and then draw the workflow. Include decision points and approvals.
    3. Discuss availability and technical support:
      • Can the service be fulfilled during regular business hours or 24x7?
      • Is technical support and application access available during regular business hours or 24x7?
    4. Reconvene and present workflows to the group.
    5. Document workflows in Visio and add to the Service Desk SOP. Where appropriate, enter workflows in the service desk tool.

    Critique workflows for efficiencies and effectiveness:

    • Do the workflows support the SLAs identified in the previous exercise?
    • Are the workflows efficient?
    • Is the IT staff consistently following the same workflow?
    • Are approvals appropriate? Is there too much bureaucracy or can some approvals be removed? Can they be preapproved?
    • Are approvals interrupting technical processes? If so, can they be moved?

    Participants

    • Service Desk Managers
    • Service Desk Agents

    What You'll Need

    • Service Desk SOP
    • Project Summary
    • Flip Chart
    • Whiteboard

    Step 3.2: Build a targeted knowledgebase

    Image shows the steps in phase 3. Highlight is on step 3.2.

    This step will walk you through the following activities:

    • 3.2.1 Design knowledge management processes
    • 3.2.2 Create actionable knowledgebase articles

    This step involves the following participants:

    • IT Managers
    • Service Desk Manager(s)
    • Representation from tier 2 and tier 3 specialists

    Outcomes

    The section will introduce service catalogs and get the organization to envision what self-service tools it might include.

    DELIVERABLES

    • Knowledgebase policy and process

    A knowledgebase is an essential tool in the service management toolbox

    Knowledge Management

    Gathering, analyzing, storing & sharing knowledge to reduce the need to rediscover known solutions.

    Knowledgebase

    Organized repository of IT best practices and knowledge gained from practical experiences.

    • End-User KB
    • Give end users a chance to resolve simple issues themselves without submitting a ticket.

    • Internal KB
    • Shared resource for service desk staff and managers to share and use knowledge.

    Use the knowledgebase to document:

    • Steps for pre-escalation troubleshooting.
    • Known errors.
    • Workarounds or solutions to recurring issues.
    • Solutions that require research or complex troubleshooting.
    • Incidents that have many root causes. Start with the most frequent solution and work toward less likely issues.

    Draw on organizational goals to define the knowledge transfer target state

    Image is Info-Tech’s Knowledge Transfer Maturity Model
    *Source: McLean & Company, 2013; N=120

    It’s better to start small than to have nothing at all

    Service desk teams are often overwhelmed by the idea of building and maintaining a comprehensive integrated knowledgebase that covers an extensive amount of information.

    Don’t let this idea stop you from building a knowledgebase! It takes time to build a comprehensive knowledgebase and you must start somewhere.

    Start with existing documentation or knowledge that depends on the expertise of only a few people and is easy to document and you will already see the benefits.

    Then continue to build and improve from there. Eventually, knowledge management will be a part of the culture.

    Engage the team to build a knowledgebase targeted on your most important incidents and requests

    WHERE DO I START?

    Inventory and consolidate existing documentation, then evaluate it for audience relevancy, accuracy, and usability. Use the exercise and the next slides to develop a knowledgebase template.

    Produce a plan to improve the knowledgebase.

    • Identify the current top five or ten incidents from the service desk reports and create related knowledgebase articles.
    • Evaluate for end-user self-service or technician resolution.
    • Note any resolutions that require access rights to servers.
    • Assign documentation creation tasks for the knowledgebase to individual team members each week.
    • Apply only one incident per article.
    • Set goals for each technician to submit one or two meaningful articles per month.
    • Assign a knowledge manager to monitor creation and edit and maintain the database.
    • Set policy to drive currency of the knowledgebase. See the Service Desk SOP for an example of a workable knowledge policy.

    Use a phased approach to build a knowledgebase

    Image is an example of a phased approach to build a knowledge base

    Use a quarterly, phased approach to continue to build and maintain your knowledgebase

    Continual Knowledgebase Maintenance:

    • Once a knowledgebase is in place, future articles should be written using established templates.
    • Articles should be regularly reviewed and monitored for usage. Outdated information will be retired and archived.
    • Ticket trend analysis should be done on an ongoing basis to identify new articles.
    • A proactive approach will anticipate upcoming issues based on planned upgrades and maintenance or other changes, and document resolution steps in knowledgebase articles ahead of time.

    Every Quarter:

    1. Conduct a ticket trend analysis. Identify the most important and common tickets.
    2. Review the knowledgebase to identify relevant articles that need to be revised or written.
    3. Use data from knowledge management tool to track expiring content and lesser used articles.
    4. Assign the task of writing articles to all IT staff members.
    5. Build and revise ticket templates for incident and service requests.

    Assign a knowledge manager role to ensure accountability for knowledgebase maintenance

    Assign a knowledge manager to monitor creation and edit and maintain database.

    Knowledge Manager/Owner Role:

    • Has overall responsibility for the knowledgebase.
    • Ensures content is consistent and maintains standards.
    • Regularly monitors and updates the list of issues that should be added to the knowledgebase.
    • Regularly reviews existing knowledgebase articles to ensure KB is up to date and flags content to retire or review.
    • Assigns content creation tasks.
    • Optimizes knowledgebase structure and organization.
    • See Info-Tech’s knowledge manager role description if you need a hand defining this position.

    The knowledge manager role will likely be a role assigned to an existing resource rather than a dedicated position.

    Develop a template to ensure knowledgebase articles are easy to read and write

    A screenshot of the Knowledgebase Article Template

    QUICK TIPS

    • Use non-technical language whenever possible to help less-technical readers.
    • Identify error messages and use screenshots where it makes sense.
    • Take advantage of social features like voting buttons to increase use.
    • Use Info-Tech’s Knowledge Base Article Template to get you started.

    Analyze the necessary features for your knowledgebase and compare them against existing tools

    Service desk knowledgebases range in complexity from simple FAQs to fully integrated software suites.

    Options include:

    • Article search with negative and positive filters.
    • Tagging, with the option to have keywords generate top matches.
    • Role-based permissions (to prevent unauthorized deletions).
    • Ability to turn a ticket resolution into a knowledgebase article (typically only available if knowledgebase tool is part of the service desk tool).
    • Natural language search.
    • Partitioning so relevant articles only appear for specific audiences.
    • Editorial workflow management.
    • Ability to set alerts for scheduled article review.
    • Article reporting (most viewed, was it useful?).
    • Rich text fields for attaching screenshots.

    Determine which features your organization needs and check to see if your tools have them.

    For more information on knowledgebase improvement, refer to Info-Tech’s Optimize the Service Desk With a Shift-Left Strategy.

    Document your knowledge management maintenance workflow to identify opportunities for improvement

    Workflow should include:

    • How you will identify top articles that need to be written
    • How you will ensure articles remain relevant
    • How you will assign new articles to be written, inclusive of peer review
    Image of flowchart of knowledgebase maintenance process.

    Design knowledgebase management processes

    3.2.1 Design knowledgebase management processes

    1. Assign a knowledge manager to monitor creation and edit and maintain the database. See Info-Tech’s knowledge manager role description if you need a hand defining this position.
    2. Discuss how you can use the service desk tool to integrate the knowledgebase with incident management, request fulfilment, and self-service processes.
    3. Discuss the suitability of a quarterly process to build and edit articles for a target knowledgebase that covers your most important incidents and requests.
    4. Set knowledgebase creation targets for tier 1, 2, and 3 analysts.
    5. Identify relevant performance metrics.
    6. Brainstorm elements that might be used as an incentive program to encourage the creation of knowledgebase articles and knowledge sharing more generally.
    7. Set policy to drive currency of knowledgebase. See the Service Desk SOP for an example of a workable knowledge policy.

    Participants

    • Service Desk Manager
    • Service Desk Agents

    What You’ll Need

    • Service Desk SOP
    • Flip Chart
    • Whiteboard

    Create actionable knowledgebase articles

    3.2.2 Run a knowledgebase working group

    Write and critique knowledgebase articles.

    1. On a whiteboard, build a list of potential knowledgebase articles divided by audience: Technician or End User.
    2. Each team member chooses one topic and spends 20 minutes writing.
    3. Each team member either reads the article and has the team critique or passes to the technician to the right for peer review. If there are many participants, break into smaller groups.
    4. Set a goal with the team for how, when, and how often knowledgebase articles will be created.
    5. Capture knowledgebase processes in the Service Desk SOP.

    Audience: Technician

    • Password update
    • VPN printing
    • Active directory – policy, procedures, naming conventions
    • Cell phones
    • VPN client and creation set-up

    Audience: End users

    • Set up email account
    • Password creation policy
    • Voicemail – access, change greeting, activities
    • Best practices for virus, malware, phishing attempts
    • Windows 10 tips and tricks

    Participants

    • Service Desk Manager
    • Service Desk Agents

    What You’ll Need

    • Service Desk SOP
    • Flip Chart
    • Whiteboard

    Step 3.3: Prepare for a self-service portal project

    Image shows the steps in phase 3. Highlight is on step 3.3.

    This step will walk you through the following activities:

    • 3.3.1 Develop self-service tools for the end user
    • 3.3.2 Make a plan for creating or improving the self-service portal

    This step involves the following participants:

    • IT Managers
    • Service Desk Manager(s)
    • Representation from tier 2 and tier 3 specialists

    Outcomes

    The section prepares you to tackle a self-service portal project once the service desk standardization is complete.

    DELIVERABLES

    • High-level activities to create a self-service portal

    Design the self-service portal with the users’ computer skills in mind

    A study by the OECD offers a useful reminder of one of usability’s most hard-earned lessons: you are not the user.

    • There is an important difference between IT professionals and the average user that’s even more damaging to your ability to predict what will be a good self-service tool: skills in using computers, the internet, and technology in general.
    • An international research study explored the computer skills of 215,942 people aged 16-65 in 33 countries.
    • The results show that across 33 rich countries, only 5% of the population has strong computer-related abilities and only 33% of people can complete medium-complexity computer tasks.
    • End users are skilled, they just don’t have the same level of comfort with computers as the average IT professional. Design your self-service tools with that fact in mind.
    Image is of a graph showing the ability of computer skills from age 16-65 among various countries.

    Take an incremental and iterative approach to developing your self-service portal

    Use a web portal to offer self-serve functionality or provide FAQ information to your customers to start.

    • Don’t build from scratch. Ideally, use the functionality included with your ITSM tool.
    • If your ITSM tool doesn’t have an adequate self-service portal functionality, then harness other tools that IT already uses. Common examples include Microsoft SharePoint and Google Forms.
    • Make it as easy as possible to access the portal:
      • Deploy an app to managed devices or put the app in your app store.
      • Create a shortcut on people’s start menus or home screens.
      • Print the URL on swag such as mousepads.
    • Follow Info-Tech’s approach to developing your user facing service catalog.

    Some companies use vending machines as a form of self serve. Users can enter their purchase code and “buy” a thin client, mouse, keyboard, software, USB keys, tablet, headphones, or loaners.

    Info-Tech Insight

    Building the basics first will provide your users with immediate value. Incrementally add new features to your portal.

    Optimize the portal: self-service should be faster and more convenient than the alternative

    Design the portal by demand, not supply

    Don’t build a portal framed around current offerings and capabilities just for the sake of it. Build the portal based on what your users want and need if you want them to use it.

    Make user experience a top priority

    The portal should be designed for users to self-serve, and thus self-service must be seamless, clear, and attractive to users.

    Speak your users’ language

    Keep in mind that users may not have high technical literacy or be familiar with terminology that you find commonplace. Use terms that are easy to understand.

    Appeal to both clickers and searchers

    Ensure that users can find what they’re looking for both by browsing the site and by using search functionality.

    Use one central portal for all departments

    If multiple departments (i.e. HR, Finance) use or will use a portal, set up a shared portal so that users won’t have to guess where to go to ask for help.

    You won’t know unless you test

    You will know how to navigate the portal better than anyone, but that doesn’t mean it’s intuitive for a new user. Test the portal with users to collect and incorporate feedback.

    Self-service portal examples (1/2)

    Image is of an example of the self-service portal

    Image source: Cherwell Service Management

    Self-service examples (2/2)

    Image is of an example of the self-service portal

    Image source: Team Dynamix

    Keep the end-user facing knowledgebase relevant with workflows, multi-device access, and social features

    Workflows:

    • Easily manage peer reviews and editorial and relevance review.
    • Enable links and importing between tickets and knowledgebase articles.
    • Enable articles to appear based on ticket content.

    Multi-device access:

    • Encourage users to access self-service.
    • Enable technicians to solve problems from anywhere.

    Social features:

    • Display most popular articles first to solve trending issues.
    • Enable voting to improve usability of articles.
    • Allow collaboration on self-service.

    For more information on building self-service portal, refer to Info-Tech’s Optimize the Service Desk with a Shift-Left Strategy

    Draft a high-level project plan for a self-service portal project

    3.3.1 Draft a high-level project plan for a self-service portal project

    1. Identify stakeholders who can contribute to the project.
      • Who will help with FAQ creation?
      • Who can design the self-service portal?
      • Who needs to sign off on the project?
    2. Identify the high-level tasks that need to be done.
      • How many FAQs need to be created?
      • How will we design the service catalog’s web portal?
      • What might a phased approach look like?
      • How can we break down the project into design, build, and implementation tasks?
      • What is the rough timeline for these tasks?
    3. Capture the high-level activities in the Service Desk Roadmap.

    Participants

    • Service Desk Manager
    • Service Desk Agents

    What You’ll Need

    • Flip Chart
    • Whiteboard
    • Implementation Roadmap

    Once you have a service portal, you can review the business requirements for a service catalog

    A service catalog is a communications device that lists the IT services offered by an organization. The service catalog is designed to enable the creation of a self-service portal for the end user. The portal augments the service desk so analysts can spend time managing incidents and providing technical support.

    The big value comes from workflows:

    • Improved economics and a means to measure the costs to serve over time.
    • Incentive for adoption because things work better.
    • Abstracts delivery from offer to serve so you can outsource, insource, crowdsource, slow, speed, reassign, and cover absences without involving the end user.

    There are three types of catalogs:

    • Static:Informational only, so can be a basic website.
    • Routing and workflow: Attached to service desk tool.
    • Workflow and e-commerce: Integrated with service desk tool and ERP system.
    Image is an example of service catalog

    Image courtesy of University of Victoria

    Understand the time and effort involved in building a service catalog

    A service catalog will streamline IT service delivery, but putting one together requires a significant investment. Service desk standardization comes first.

    • Workflows and back-end services must be in place before setting up a service catalog.
    • Think of the catalog as just the delivery mechanism for service you currently provide. If they aren’t running well and delivery is not consistent, you don’t want to advertise SLAs and options.
    • Service catalogs require maintenance.
    • It’s not a one-time investment – service catalogs must be kept up to date to be useful.
    • Service catalog building requires input from VIPs.
    • Architects and wordsmiths are not the only ones that spend effort on the service catalog. Leadership from IT and the business also provide input on policy and content.

    Sample Service Catalog Efforts

    • A college with 17 IT staff spent one week on a simple service catalog.
    • A law firm with 110 IT staff spent two months on a service catalog project.
    • A municipal government with 300 IT people spent over seven months and has yet to complete the project.
    • A financial organization with 2,000 IT people has spent seven months on service catalog automation alone! The whole project has taken multiple years.

    “I would say a client with 2,000 users and an IT department with a couple of hundred, then you're looking at six months before you have the catalog there.”

    – Service Catalog Implementation Specialist,

    Health Services

    Draft a high-level project plan for a self-service portal project

    3.2.2 Make a plan for creating or improving the self-service portal

    Identify stakeholders who can contribute to the project.

    • Who will help with FAQs creation?
    • Who can design the self-service portal?
    • Who needs to sign off on the project?

    Evaluate tool options.

    • Will you stick with your existing tool or invest in a new tool?

    Identify the high-level tasks that need to be done.

    • How will we design the web portal?
    • What might a phased approach look like?
    • What is the rough timeline for these tasks?
    • How many FAQs need to be created?
    • Will we have a service catalog, and what type?

    Document the plan and tasks in the Service Desk Roadmap.

    Examples of publicly posted service catalogs:

    University of Victoria is an example of a catalog that started simple and now includes multiple divisions, notifications, systems status, communications, e-commerce, incident registration, and more.

    Indiana University is a student, faculty, and staff service catalog and self-service portal that goes beyond IT services.

    If you are ready to start building a service catalog, use Info-Tech’s Design and Build a User-Facing Service Catalog blueprint to get started.

    Phase 4

    Plan the Implementation of the Service Desk

    Step 4.1: Build communication plan

    Image shows the steps in phase 4. Highlight is on step 4.1.

    This step will walk you through the following activities:

    • 4.1.1 Create the communication plan

    This step involves the following participants:

    • CIO
    • IT Director
    • IT Managers
    • Service Desk Manager(s)
    • Representation from tier 2 and tier 3 specialists

    Outcomes

    The communication plan and project summary will help project managers outline recommendations and communicate their benefits.

    DELIVERABLES

    • Communication plan
    • Project summary

    Effectively communicate the game plan to IT to ensure the success of service desk improvements

    Communication is crucial to the integration and overall implementation of your service desk improvement.

    An effective communication plan will:

    • Gain support from management at the project proposal phase.
    • Create end-user buy-in once the program is set to launch.
    • Maintainthe presence of the program throughout the business.
    • Instill ownership throughout the business, from top-level management to new hires.

    Build a communication plan to:

    1. Communicate benefits to IT:
      • Share the standard operating procedures for training and feedback.
      • Train staff on policies as they relate to end users and ensure awareness of all policy changes.
      • As changes are implemented, continue to solicit feedback on what is and is not working and communicate adjustments as appropriate.
    2. Train technicians:
      • Make sure everyone is comfortable communicating changes to customers.
    3. Measure success:
      • Review SLAs and reports. Are you consistently meeting SLAs?
      • Is it safe to communicate with end users?

    Create your communication plan to anticipate challenges, remove obstacles, and secure buy-in

    Why:

    • What problems are you trying to solve?

    What:

    • What processes will it affect (that will affect me)?

    Who:

    • Who will be affected?
    • Who do I go to if I have issues with the new process?
    3 gears are depicted. The top gear is labelled managers with an arrow going clockwise. The middle gear is labelled technical staff with an arrow going counterclockwise. The bottom gear is labelled end users with an arrow going clockwise

    When:

    • When will this be happening?
    • When will it affect me?

    How:

    • How will these changes manifest themselves?

    Goal:

    • What is the final goal?
    • How will it benefit me?

    Create a communication plan to outline the project benefits

    Improved business satisfaction:

    • Improve confidence that the service desk can solve issues within the service-level agreement.
    • Channel incidents and requests through the service desk.
    • Escalate incidents quickly and accurately.

    Fewer recurring issues:

    • Tickets are created for every incident and categorized correctly.
    • Reports can be used for root-cause analysis.

    Increased efficiency or lower cost to serve:

    • Use FAQs to enable end users to self-solve.
    • Use knowledgebase to troubleshoot once, solve many times.
    • Cross-train to improve service consistency.

    Enhanced demand planning:

    • Trend analysis and reporting improve IT’s ability to forecast and address the demands of the business.

    Organize the information to manage the deployment of key messages

    Example of how to organize and manage key messages

    Create the communication plan

    4.1.1 Create the communication plan

    Estimated Time: 45 minutes

    Develop a stakeholder analysis.

    1. Identify everyone affected by the project.
    2. Assess their level of interest, value, and influence.
    3. Develop a communication strategy tailored to their level of engagement.

    Craft key messages tailored to each stakeholder group.

    Finalize the communication plan.

    1. Examine your roadmap and determine the most appropriate timing for communications.
    2. Assess when communications must happen with executives, business unit leaders, end users, and technicians.
    3. Identify any additional communication challenges that have come up.
    4. Identify who will send out the communications.
    5. Identify multiple methods for getting the messages out (newsletters, emails, posters, company meetings).
    6. For inspiration, you can refer to the Sample Communication Plan for the project.

    Participants

    • CIO
    • IT Managers
    • Service Desk Manager
    • Service Desk Agents

    Step 4.2: Build implementation roadmap

    Image shows the steps in phase 4. Highlight is on step 4.2.

    This step will walk you through the following activities:

    • 4.2.1 Build implementation roadmap

    This step involves the following participants:

    • CIO
    • IT Director
    • IT Managers
    • Service Desk Manager
    • Representation from tier 2 and tier 3 specialists

    Outcomes

    The implementation plan will help track and categorize the next steps and finalize the project.

    DELIVERABLES

    • Implementation roadmap

    Collaborate to create an implementation plan

    4.2.1 Create the implementation plan

    Estimated Time: 45 minutes

    Determine the sequence of improvement initiatives that have been identified throughout the project.

    The purpose of this exercise is to define a timeline and commit to initiatives to reach your goals.

    Instructions:

    1. Review the initiatives that will be taken to improve the service desk and revise tasks, as necessary.
    2. Input each of the tasks in the data entry tab and provide a description and rationale behind the task.
    3. Assign an effort, priority, and cost level to each task (high, medium, low).
    4. Assign ownership to each task.
    5. Identify the timeline for each task based on the priority, effort, and cost (short, medium, and long term).
    6. Highlight risk for each task if it will be deferred.
    7. Track the progress of each task with the status column.

    Participants

    • CIO
    • IT Managers
    • Service Desk Manager
    • Service Desk Agents

    A screenshot of the Roadmap tool.

    Document using the Roadmap tool.

    Related Info-Tech Research

    Standardize the Service Desk

    ImplementHardware and Software Asset Management

    Optimize Change Management Incident and Problem Management Build a Continual Improvement Plan for the Service Desk

    The Standardize blueprint reviews service desk structures and metrics and builds essential processes and workflows for incident management, service request fulfillment, and knowledge management practices.

    Once the service desk is operational, there are three paths to basic ITSM maturity:

    • Having the incident management processes and workflows built allows you to:
      • Introduce Change Management to reduce change-related incidents.
      • Introduce Problem Management to reduce incident recurrence.
      • Introduce Asset Management to augment service management processes with reliable data.

    Solicit targeted department feedback on core IT service capabilities, IT communications, and business enablement. Use the results to assess the satisfaction of end users, with each service broken down by department and seniority level.

    Works cited

    “Help Desk Staffing Models: Simple Analysis Can Save You Money.” Giva, Inc., 2 Sept. 2009. Web.

    Marrone et al. “IT Service Management: A Cross-national Study of ITIL Adoption.” Communications of the Association for Information Systems: Vol. 34, Article 49. 2014. PDF.

    Rumburg, Jeff. “Metric of the Month: First Level Resolution Rate.” MetricNet, 2011. Web.

    “Service Recovery Paradox.” Wikipedia, n.d. Web.

    Tang, Xiaojun, and Yuki Todo. “A Study of Service Desk Setup in Implementing IT Service Management in Enterprises.” Technology and Investment: Vol. 4, pp. 190-196. 2013. PDF.

    “The Survey of Adult Skills (PIAAC).” Organisation for Economic Co-operation and Development (OECD), 2016. Web.

    Contributors

    • Jason Aqui, IT Director, Bellevue College
    • Kevin Sigil, IT Director, Southwest Care Centre
    • Lucas Gutierrez, Service Desk Manager, City of Santa Fe
    • Rama Dhuwaraha, CIO, University of North Texas System
    • Annelie Rugg, CIO, UCLA Humanities
    • Owen McKeith, Manager IT Infrastructure, Canpotex
    • Rod Gula, IT Director, American Realty Association
    • Rosalba Trujillo, Service Desk Manager, Northgate Markets
    • Jason Metcalfe, IT Manager, Mesalabs
    • Bradley Rodgers, IT Manager, SecureTek
    • Daun Costa, IT Manager, Pita Pit
    • Kari Petty, Service Desk Manager, Mansfield Oil
    • Denis Borka, Service Desk Manager, PennTex Midstream
    • Lateef Ashekun, IT Manager, City of Atlanta
    • Ted Zeisner, IT Manager, University of Ottawa Institut de Cardiologie

    Measure IT Project Value

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    • member rating overall impact: 9.5/10 Overall Impact
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    • Parent Category Name: Portfolio Management
    • Parent Category Link: /portfolio-management
    • People treat benefits as a box to tick on the business case, deflating or inflating them to facilitate project approval.
    • Even if benefits are properly defined, they are usually forgotten once the project is underway.
    • Subsequent changes to project scope may impact the viability of the project’s business benefits, resulting in solutions that do not deliver expected value.

    Our Advice

    Critical Insight

    • It is rare for project teams or sponsors to be held accountable for managing and/or measuring benefits. The assumption is often that no one will ask if benefits have been realized after the project is closed.
    • The focus is largely on the project’s schedule, budget, and scope, with little attention paid to the value that the project is meant to deliver to the organization.
    • Without an objective stakeholder to hold people accountable for defining benefits and demonstrating their delivery, benefits will continue to be treated as red tape.
    • Sponsors will not take the time to define benefits properly, if at all. The project team will not take the time to ensure they are still achievable as the project progresses. When the project is complete, no one will investigate actual project success.

    Impact and Result

    • The project sponsor and business unit leaders must own project benefits; IT is only accountable for delivering the solution.
    • IT can play a key role in this process by establishing and supporting a benefits realization process. They can help business unit leaders and sponsors define benefits properly, identify meaningful metrics, and report on benefits realization effectively.
    • The project management office is ideally suited to facilitate this process by providing tools and templates, and a consistent and comparable view across projects.
    • Project managers are accountable for delivering the project, not for delivering the benefits of the project itself. However, they must ensure that changes to project scope are assessed for impact on benefits viability.

    Measure IT Project Value Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should establish a benefits legitimacy practice, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Establish benefits legitimacy during portfolio Intake

    This phase will help you define a benefits management process to help support effective benefits definition during portfolio intake.

    • Deliver Project Value With a Benefits Legitimacy Initiative – Phase 1: Establish Benefits Legitimacy During Portfolio Intake
    • Project Sponsor Role Description Template
    • Benefits Commitment Form Template
    • Right-Sized Business Case Template

    2. Maintain benefits legitimacy throughout project planning and execution

    This phase will help you define a process for effective benefits management during project planning and the execution intake phase.

    • Deliver Project Value With a Benefits Legitimacy Initiative – Phase 2: Maintain Benefits Legitimacy Throughout Project Planning and Execution
    • Project Benefits Documentation Workbook
    • Benefits Legitimacy Workflow Template (PDF)
    • Benefits Legitimacy Workflow Template (Visio)

    3. Close the deal on project benefits

    This phase will help you define a process for effectively tracking and reporting on benefits realization post-project.

    • Deliver Project Value With a Benefits Legitimacy Initiative – Phase 3: Close the Deal on Project Benefits
    • Portfolio Benefits Tracking Tool
    • Benefits Lag Report Template
    • Benefits Legitimacy Handbook Template
    [infographic]

    Workshop: Measure IT Project Value

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Analyze the Current State of Benefits Management

    The Purpose

    Assess the current state of benefits management at your organization and establish a realistic target state.

    Establish project and portfolio baselines for benefits management.

    Key Benefits Achieved

    Set achievable workshop goals and align stakeholder expectations.

    Establish a solid foundation for benefits management success.

    Activities

    1.1 Introductions and overview.

    1.2 Discuss attendee expectations and goals.

    1.3 Complete Info-Tech’s PPM Current State Scorecard.

    1.4 Perform right-wrong-confusing-missing analysis.

    1.5 Define target state for benefits management.

    1.6 Refine project levels.

    Outputs

    Info-Tech’s PPM Current State Scorecard report

    Right-wrong-confusing-missing analysis

    Stakeholder alignment around workshop goals and target state

    Info-Tech’s Project Intake Classification Matrix

    2 Establish Benefits Legitimacy During Portfolio Intake

    The Purpose

    Establish organizationally specific benefit metrics and KPIs.

    Develop clear roles and accountabilities for benefits management.

    Key Benefits Achieved

    An articulation of project benefits and measurements.

    Clear checkpoints for benefits communication during the project are defined.

    Activities

    2.1 Map the current portfolio intake process.

    2.2 Establish project sponsor responsibilities and accountabilities for benefits management.

    2.3 Develop organizationally specific benefit metrics and KPIs.

    2.4 Integrate intake legitimacy into portfolio intake processes.

    Outputs

    Info-Tech’s Project Sponsor Role Description Template

    Info-Tech’s Benefits Commitment Form Template

    Intake legitimacy process flow and RASCI chart

    Intake legitimacy SOP

    3 Maintain Benefits Legitimacy Throughout Project Planning and Execution

    The Purpose

    Develop a customized SOP for benefits management during project planning and execution.

    Key Benefits Achieved

    Ensure that all changes to the project have been recorded and benefits have been updated in preparation for deployment.

    Updated benefits expectations are included in the final sign-off package.

    Activities

    3.1 Map current project management process and audit project management documentation.

    3.2 Identify appropriate benefits control points.

    3.3 Customize project management documentation to integrate benefits.

    3.4 Develop a deployment legitimacy process flow.

    Outputs

    Customized project management toolkit

    Info-Tech’s Project Benefits Documentation Workbook

    Deployment of legitimacy process flow and RASCI chart

    Deployment of legitimacy SOP

    4 Close the Deal on Project Benefits

    The Purpose

    Develop a post-project benefits realization process.

    Key Benefits Achieved

    Clear project sponsorship accountabilities for post-project benefits tracking and reporting.

    A portfolio level benefits tracking tool for reporting on benefits attainment.

    Activities

    4.1 Identify appropriate benefits control points in the post-project process.

    4.2 Configure Info-Tech’s Portfolio Benefits Tracking Tool.

    4.3 Define a post-project benefits reporting process.

    4.4 Formalize protocol for reporting on, and course correcting, benefit lags.

    4.5 Develop a post-project legitimacy process flow.

    Outputs

    Info-Tech’s Portfolio Benefits Tracking Tool

    Post-Project legitimacy process flow and RASCI chart

    Post-Project Legitimacy SOP

    Info-Tech’s Benefits Legitimacy Handbook

    Info-Tech’s Benefits Legitimacy Workflow Template

    Build a Strong Technology Foundation for Customer Experience Management

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    • Parent Category Name: Customer Relationship Management
    • Parent Category Link: /customer-relationship-management
    • Technology is a fundamental enabler of an organization’s customer experience management (CXM) strategy. However, many IT departments fail to take a systematic approach when building a portfolio of applications for supporting marketing, sales, and customer service functions.
    • The result is a costly, ineffective, and piecemeal approach to CXM application deployment (including high-profile applications like CRM).

    Our Advice

    Critical Insight

    • IT must work in lockstep with their counterparts in marketing, sales, and customer service to define a unified vision and strategic requirements for enabling a strong CXM program.
    • To deploy applications that specifically align with the needs of the organization’s customers, IT leaders must work with the business to define and understand customer personas and common interaction scenarios. CXM applications are mission critical and failing to link them to customer needs can have a detrimental effect on customer satisfaction and ultimately, revenue.
    • IT must act as a valued partner to the business in creating a portfolio of CXM applications that are cost effective.
    • Organizations should create a repeatable framework for CXM application deployment that addresses critical issues, including the integration ecosystem, customer data quality, dashboards and analytics, and end-user adoption.

    Impact and Result

    • Establish strong application alignment to strategic requirements for CXM that is based on concrete customer personas.
    • Improve underlying business metrics across marketing, sales, and service, including customer acquisition, retention, and satisfaction metrics.
    • Better align IT with customer experience needs.

    Build a Strong Technology Foundation for Customer Experience Management Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should build a strong technology foundation for CXM, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Drive value with CXM

    Understand the benefits of a robust CXM strategy.

    • Build a Strong Technology Foundation for Customer Experience Management – Phase 1: Drive Value with CXM
    • CXM Strategy Stakeholder Presentation Template
    • CXM Strategy Project Charter Template

    2. Create the framework

    Identify drivers and objectives for CXM using a persona-driven approach and deploy the right applications to meet those objectives.

    • Build a Strong Technology Foundation for Customer Experience Management – Phase 2: Create the Framework
    • CXM Business Process Shortlisting Tool
    • CXM Portfolio Designer

    3. Finalize the framework

    Complete the initiatives roadmap for CXM.

    • Build a Strong Technology Foundation for Customer Experience Management – Phase 3: Finalize the Framework
    [infographic]

    Workshop: Build a Strong Technology Foundation for Customer Experience Management

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Create the Vision for CXM Technology Enablement

    The Purpose

    Establish a consistent vision across IT, marketing, sales, and customer service for CXM technology enablement.

    Key Benefits Achieved

    A clear understanding of key business and technology drivers for CXM.

    Activities

    1.1 CXM fireside chat

    1.2 CXM business drivers

    1.3 CXM vision statement

    1.4 Project structure

    Outputs

    CXM vision statement

    CXM project charter

    2 Conduct the Environmental Scan and Internal Review

    The Purpose

    Create a set of strategic requirements for CXM based on a thorough external market scan and internal capabilities assessment.

    Key Benefits Achieved

    Well-defined technology requirements based on rigorous, multi-faceted analysis.

    Activities

    2.1 PEST analysis

    2.2 Competitive analysis

    2.3 Market and trend analysis

    2.4 SWOT analysis

    2.5 VRIO analysis

    2.6 Channel map

    Outputs

    Completed external analysis

    Strategic requirements (from external analysis)

    Completed internal review

    Channel interaction map

    3 Build Customer Personas and Scenarios

    The Purpose

    Augment strategic requirements through customer persona and scenario development.

    Key Benefits Achieved

    Functional requirements aligned to supporting steps in customer interaction scenarios.

    Activities

    3.1 Persona development

    3.2 Scenario development

    3.3 Requirements definition for CXM

    Outputs

    Personas and scenarios

    Strategic requirements (based on personas)

    4 Create the CXM Application Portfolio

    The Purpose

    Using the requirements identified in the preceding modules, build a future-state application inventory for CXM.

    Key Benefits Achieved

    A cohesive, rationalized portfolio of customer interaction applications that aligns with identified requirements and allows investment (or rationalization) decisions to be made.

    Activities

    4.1 Build business process maps

    4.2 Review application satisfaction

    4.3 Create the CXM application portfolio

    4.4 Prioritize applications

    Outputs

    Business process maps

    Application satisfaction diagnostic

    Prioritized CXM application portfolio

    5 Review Best Practices and Confirm Initiatives

    The Purpose

    Establish repeatable best practices for CXM applications in areas such as data management and end-user adoption.

    Key Benefits Achieved

    Best practices for rollout of new CXM applications.

    A prioritized initiatives roadmap.

    Activities

    5.1 Create data integration map

    5.2 Define adoption best practices

    5.3 Build initiatives roadmap

    5.4 Confirm initiatives roadmap

    Outputs

    Integration map for CXM

    End-user adoption plan

    Initiatives roadmap

    Further reading

    Build a Strong Technology Foundation for Customer Experience Management

    Design an end-to-end technology strategy to enhance marketing effectiveness, drive sales, and create compelling customer service experiences.

    ANALYST PERSPECTIVE

    Technology is the catalyst to create – and keep! – your customers.

    "Customers want to interact with your organization on their own terms, and in the channels of their choice (including social media, mobile applications, and connected devices). Regardless of your industry, your customers expect a frictionless experience across the customer lifecycle. They desire personalized and well-targeted marketing messages, straightforward transactions, and effortless service. Research shows that customers value – and will pay more for! – well-designed experiences.

    Strong technology enablement is critical for creating customer experiences that drive revenue. However, most organizations struggle with creating a cohesive technology strategy for customer experience management (CXM). IT leaders need to take a proactive approach to developing a strong portfolio of customer interaction applications that are in lockstep with the needs of their marketing, sales, and customer service teams. It is critical to incorporate the voice of the customer into this strategy.

    When developing a technology strategy for CXM, don’t just “pave the cow path,” but instead move the needle forward by providing capabilities for customer intelligence, omnichannel interactions, and predictive analytics. This blueprint will help you build an integrated CXM technology roadmap that drives top-line revenue while rationalizing application spend."

    Ben Dickie

    Research Director, Customer Experience Strategy

    Info-Tech Research Group

    Framing the CXM project

    This Research Is Designed For:

    • IT leaders who are responsible for crafting a technology strategy for customer experience management (CXM).
    • Applications managers who are involved with the selection and implementation of critical customer-centric applications, such as CRM platforms, marketing automation tools, customer intelligence suites, and customer service solutions.

    This Research Will Help You:

    • Clearly link your technology-enablement strategy for CXM to strategic business requirements and customer personas.
    • Build a rationalized portfolio of enterprise applications that will support customer interaction objectives.
    • Adopt standard operating procedures for CXM application deployment that address issues such as end-user adoption and data quality.

    This Research Will Also Assist:

    • Business leaders in marketing, sales, and customer service who want to deepen their understanding of CXM technologies, and apply best practices for using these technologies to drive competitive advantage.
    • Marketing, sales, and customer service managers involved with defining requirements and rolling out CXM applications.

    This Research Will Help Them:

    • Work hand-in-hand with counterparts in IT to deploy high-value business applications that will improve core customer-facing metrics.
    • Understand the changing CXM landscape and use the art of the possible to transform the internal technology ecosystem and drive meaningful customer experiences.

    Executive summary

    Situation

    • Customer expectations for personalization, channel preferences, and speed-to-resolution are at an all-time high.
    • Your customers are willing to pay more for high-value experiences, and having a strong customer CXM strategy is a proven path to creating sustainable value for the organization.

    Complication

    • Technology is a fundamental enabler of an organization’s CXM strategy. However, many IT departments fail to take a systematic approach to building a portfolio of applications to support Marketing, Sales, and Customer Service.
    • The result is a costly, ineffective, and piecemeal approach to CXM application deployment (including high profile applications like CRM).

    Resolution

    • IT must work in lockstep with their counterparts in marketing, sales, and customer service to define a unified vision, strategic requirements and roadmap for enabling strong customer experience capabilities.
    • In order to deploy applications that don’t simply follow previously established patterns but are aligned with the specific needs of the organization’s customers, IT leaders must work with the business to define and understand customer personas and common interaction scenarios. CXM applications are mission critical and failing to link them to customer needs can have a detrimental effect on customer satisfaction – and ultimately revenue.
    • IT must act as a valued partner to the business in creating a portfolio of CXM applications that are cost effective.
    • Organizations should create a repeatable framework for CXM application deployment that addresses critical issues, including the integration ecosystem, customer data quality, dashboards and analytics, and end-user adoption.

    Info-Tech Insight

    1. IT can’t hide behind the firewall. IT must understand the organization’s customers to properly support marketing, sales, and service efforts.
    2. IT – or Marketing – must not build the CXM strategy in a vacuum if they want to achieve a holistic, consistent, and seamless customer experience.
    3. IT must get ahead of shadow IT. To be seen as an innovator within the business, IT must be a leading enabler in building a rationalized and integrated CXM application portfolio.

    Guide to frequently used acronyms

    CXM - Customer Experience Management

    CX - Customer Experience

    CRM - Customer Relationship Management

    CSM - Customer Service Management

    MMS - Marketing Management System

    SMMP - Social Media Management Platform

    RFP - Request for Proposal

    SaaS - Software as a Service

    Customers’ expectations are on the rise: meet them!

    Today’s consumers expect speed, convenience, and tailored experiences at every stage of the customer lifecycle. Successful organizations strive to support these expectations.

    67% of end consumers will pay more for a world-class customer experience. 74% of business buyers will pay more for strong B2B experiences. (Salesforce, 2018)

    5 CORE CUSTOMER EXPECTATIONS

    1. More personalization
    2. More product options
    3. Constant contact
    4. Listen closely, respond quickly
    5. Give front-liners more control

    (Customer Experience Insight, 2016)

    Customers expect to interact with organizations through the channels of their choice. Now more than ever, you must enable your organization to provide tailored customer experiences.

    Realize measurable value by enabling CXM

    Providing a seamless customer experience increases the likelihood of cross-sell and up-sell opportunities and boosts customer loyalty and retention. IT can contribute to driving revenue and decreasing costs by providing the business with the right set of tools, applications, and technical support.

    Contribute to the bottom line

    Cross-sell, up-sell, and drive customer acquisition.

    67% of consumers are willing to pay more for an upgraded experience. (Salesforce, 2018)

    80%: The margin by which CX leaders outperformer laggards in the S&P 500.(Qualtrics, 2017)

    59% of customers say tailored engagement based on past interactions is very important to winning their business. (Salesforce, 2018)

    Enable cost savings

    Focus on customer retention as well as acquisition.

    It is 6-7x more costly to attract a new customer than it is to retain an existing customer. (Salesforce Blog, 2019)

    A 5% increase in customer retention has been found to increase profits by 25% to 95%. (Bain & Company, n.d.)

    Strategic CXM is gaining traction with your competition

    Organizations are prioritizing CXM capabilities (and associated technologies) as a strategic investment. Keep pace with the competition and gain a competitive advantage by creating a cohesive strategy that uses best practices to integrate marketing, sales, and customer support functions.

    87% of customers share great experiences they’ve had with a company. (Zendesk, n.d.)

    61% of organizations are investing in CXM. (CX Network, 2015)

    53% of organizations believe CXM provides a competitive advantage. (Harvard Business Review, 2014)

    Top Investment Priorities for Customer Experience

    1. Voice of the Customer
    2. Customer Insight Generation
    3. Customer Experience Governance
    4. Customer Journey Mapping
    5. Online Customer Experience
    6. Experience Personalization
    7. Emotional Engagement
    8. Multi-Channel Integration/Omnichannel
    9. Quality & Customer Satisfaction Management
    10. Customer/Channel Loyalty & Rewards Programs

    (CX Network 2015)

    Omnichannel is the way of the future: don’t be left behind

    Get ahead of the competition by doing omnichannel right. Devise a CXM strategy that allows you to create and maintain a consistent, seamless customer experience by optimizing operations within an omnichannel framework. Customers want to interact with you on their own terms, and it falls to IT to ensure that applications are in place to support and manage a wide range of interaction channels.

    Omnichannel is a “multi-channel approach to sales that seeks to provide the customer with a seamless transactional experience whether the customer is shopping online from a desktop or mobile device, by telephone, or in a bricks and mortar store.” (TechTarget, 2014)

    97% of companies say that they are investing in omnichannel. (Huffington Post, 2015)

    23% of companies are doing omnichannel well.

    CXM applications drive effective multi-channel customer interactions across marketing, sales, and customer service

    The success of your CXM strategy depends on the effective interaction of various marketing, sales, and customer support functions. To deliver on customer experience, organizations need to take a customer-centric approach to operations.

    From an application perspective, a CRM platform generally serves as the unifying repository of customer information, supported by adjacent solutions as warranted by your CXM objectives.

    CXM ECOSYSTEM

    Customer Relationship Management Platform

    • Web Experience Management Platform
    • E-Commerce & Point of Sale Solutions
    • Social Media Management Platform
    • Customer Intelligence Platform
    • Customer Service Management Tools
    • Marketing Management Suite

    Application spotlight: Customer experience platforms

    Description

    CXM solutions are a broad range of tools that provide comprehensive feature sets for supporting customer interaction processes. These suites supplant more basic applications for customer interaction management. Popular solutions that fall under the umbrella of CXM include CRM suites, marketing automation tools, and customer service applications.

    Features and Capabilities

    • Manage sales pipelines, provide quotes, and track client deliverables.
    • View all opportunities organized by their current stage in the sales process.
    • View all interactions that have occurred between employees and the customer, including purchase order history.
    • Manage outbound marketing campaigns via multiple channels (email, phone, social, mobile).
    • Build visual workflows with automated trigger points and business rules engine.
    • Generate in-depth customer insights, audience segmentation, predictive analytics, and contextual analytics.
    • Provide case management, ticketing, and escalation capabilities for customer service.

    Highlighted Vendors

    Microsoft Dynamics

    Adobe

    Marketo

    sprinklr

    Salesforce

    SugarCRM

    Application spotlight: Customer experience platforms

    Key Trends

    • CXM applications have decreased their focus on departmental silos to make it easier to share information across the organization as departments demand more data.
    • Vendors are developing deeper support of newer channels for customer interaction. This includes providing support for social media channels, native mobile applications, and SMS or text-based services like WhatsApp and Facebook Messenger.
    • Predictive campaigns and channel blending are becoming more feasible as vendors integrate machine learning and artificial intelligence into their applications.
    • Content blocks are being placed on top of scripting languages to allow for user-friendly interfaces. There is a focus on alleviating bottlenecks where content would have previously needed to go through a specialist.
    • Many vendors of CXM applications are placing increased emphasis on strong application integration both within and beyond their portfolios, with systems like ERP and order fulfillment.

    Link to Digital Strategy

    • For many organizations that are building out a digital strategy, improving customer experience is often a driving factor: CXM apps enable this goal.
    • As part of a digital strategy, create a comprehensive CXM application portfolio by leveraging both core CRM suites and point solutions.
    • Ensure that a point solution aligns with the digital strategy’s technology drivers and user personas.

    CXM KPIs

    Strong CXM applications can improve:

    • Lead Intake Volume
    • Lead Conversion Rate
    • Average Time to Resolution
    • First-Contact Resolution Rate
    • Customer Satisfaction Rate
    • Share-of-Mind
    • Share-of-Wallet
    • Customer Lifetime Value
    • Aggregate Reach/Impressions

    IT is critical to the success of your CXM strategy

    Technology is the key enabler of building strong customer experiences: IT must stand shoulder-to-shoulder with the business to develop a technology framework for CXM.

    Top 5 Challenges with CXM for Marketing

    1. Maximizing customer experience ROI
    2. Achieving a single view of the customer
    3. Building new customer experiences
    4. Cultivating a customer-focused culture
    5. Measuring CX investments to business outcomes

    Top 5 Obstacles to Enabling CXM for IT

    1. Systems integration
    2. Multichannel complexity
    3. Organizational structure
    4. Data-related issues
    5. Lack of strategy

    (Harvard Business Review, 2014)

    Only 19% of organizations have a customer experience team tasked with bridging gaps between departments. (Genesys, 2018)

    IT and Marketing can only tackle CXM with the full support of each other. The cooperation of the departments is crucial when trying to improve CXM technology capabilities and customer interaction and drive a strong revenue mandate.

    CXM failure: Blockbuster

    CASE STUDY

    Industry Entertainment

    Source Forbes, 2014

    Blockbuster

    As the leader of the video retail industry, Blockbuster had thousands of retail locations internationally and millions of customers. Blockbuster’s massive marketing budget and efficient operations allowed it to dominate the competition for years.

    Situation

    Trends in Blockbuster’s consumer market changed in terms of distribution channels and customer experience. As the digital age emerged and developed, consumers were looking for immediacy and convenience. This threatened Blockbuster’s traditional, brick-and-mortar B2C operating model.

    The Competition

    Netflix entered the video retail market, making itself accessible through non-traditional channels (direct mail, and eventually, the internet).

    Results

    Despite long-term relationships with customers and competitive standing in the market, Blockbuster’s inability to understand and respond to changing technology trends and customer demands led to its demise. The organization did not effectively leverage internal or external networks or technology to adapt to customer demands. Blockbuster went bankrupt in 2010.

    Customer Relationship Management

    • Web Experience Management Platform
    • E-Commerce & Point of Sale Solutions
    • Social Media Management
    • Customer Intelligence
    • Customer Service
    • Marketing Management

    Blockbuster did not leverage emerging technologies to effectively respond to trends in its consumer network. It did not optimize organizational effectiveness around customer experience.

    CXM success: Netflix

    CASE STUDY

    Industry Entertainment

    Source Forbes, 2014

    Netflix

    Beginning as a mail-out service, Netflix offered subscribers a catalog of videos to select from and have mailed to them directly. Customers no longer had to go to a retail store to rent a video. However, the lack of immediacy of direct mail as the distribution channel resulted in slow adoption.

    The Situation

    In response to the increasing presence of tech-savvy consumers on the internet, Netflix invested in developing its online platform as its primary distribution channel. The benefit of doing so was two-fold: passive brand advertising (by being present on the internet) and meeting customer demands for immediacy and convenience. Netflix also recognized the rising demand for personalized service and created an unprecedented, tailored customer experience.

    The Competition

    Blockbuster was the industry leader in video retail but was lagging in its response to industry, consumer, and technology trends around customer experience.

    Results

    Netflix’s disruptive innovation is built on the foundation of great CXM. Netflix is now a $28 billion company, which is tenfold what Blockbuster was worth.

    Customer Relationship Management Platform

    • Web Experience Management Platform
    • E-Commerce & Point of Sale Solutions
    • Social Media Management Platform
    • Customer Intelligence Platform
    • Customer Service Management Tools
    • Marketing Management Suite

    Netflix used disruptive technologies to innovatively build a customer experience that put it ahead of the long-time, video rental industry leader, Blockbuster.

    Leverage Info-Tech’s approach to succeed with CXM

    Creating an end-to-end technology-enablement strategy for CXM requires a concerted, dedicated effort: Info-Tech can help with our proven approach.

    Build the CXM Project Charter

    Conduct a Thorough Environmental Scan

    Build Customer Personas and Scenarios

    Draft Strategic CXM Requirements

    Build the CXM Application Portfolio

    Implement Operational Best Practices

    Why Info-Tech’s Approach?

    Info-Tech draws on best-practice research and the experiences of our global member base to develop a methodology for CXM that is driven by rigorous customer-centric analysis.

    Our approach uses a unique combination of techniques to ensure that your team has done its due diligence in crafting a forward-thinking technology-enablement strategy for CXM that creates measurable value.

    A global professional services firm drives measurable value for CXM by using persona design and scenario development

    CASE STUDY

    Industry Professionals Services

    Source Info-Tech Workshop

    The Situation

    A global professional services firm in the B2B space was experiencing a fragmented approach to customer engagement, particularly in the pre-sales funnel. Legacy applications weren’t keeping pace with an increased demand for lead evaluation and routing technology. Web experience management was also an area of significant concern, with a lack of ongoing customer engagement through the existing web portal.

    The Approach

    Working with a team of Info-Tech facilitators, the company was able to develop several internal and external customer personas. These personas formed the basis of strategic requirements for a new CXM application stack, which involved dedicated platforms for core CRM, lead automation, web content management, and site analytics.

    Results

    Customer “stickiness” metrics increased, and Sales reported significantly higher turnaround times in lead evaluations, resulting in improved rep productivity and faster cycle times.

    Components of a persona
    Name Name personas to reflect a key attribute such as the persona’s primary role or motivation.
    Demographic Include basic descriptors of the persona (e.g. age, geographic location, preferred language, education, job, employer, household income, etc.)
    Wants, needs, pain points Identify surface-level motivations for buying habits.
    Psychographic/behavioral traits Observe persona traits that are representative of the customers’ behaviors (e.g. attitudes, buying patterns, etc.).

    Follow Info-Tech’s approach to build your CXM foundation

    Create the Project Vision

    • Identify business and IT drivers
    • Outputs:
      • CXM Strategy Guiding Principles

    Structure the Project

    • Identify goals and objectives for CXM project
    • Form Project Team
    • Establish timeline
    • Obtain project sponsorship
    • Outputs:
      • CXM Strategy Project Charter

    Scan the External Environment

    • Create CXM operating model
    • Conduct external analysis
    • Create customer personas
    • Outputs:
      • CXM Operating Model
    • Conduct PEST analysis
    • Create persona scenarios
    • Outputs:
      • CXM Strategic Requirements

    Assess the Current State of CXM

    • Conduct SWOT analysis
    • Assess application usage and satisfaction
    • Conduct VRIO analysis
    • Outputs:
      • CXM Strategic Requirements

    Create an Application Portfolio

    • Map current processes
    • Assign business process owners
    • Create channel map
    • Build CXM application portfolio
    • Outputs:
      • CXM Application Portfolio Map

    Develop Deployment Best Practices

    • Develop CXM integration map
    • Create mitigation plan for poor data quality
    • Outputs:
      • Data Quality Preservation Map

    Create an Initiative Rollout Plan

    • Create risk management plan
    • Identify work initiative dependencies
    • Create roadmap
    • Outputs:
      • CXM Initiative Roadmap

    Confirm and Finalize the CXM Blueprint

    • Identify success metrics
    • Create stakeholder communication plan
    • Present CXM strategy to stakeholders
    • Outputs:
      • Stakeholder Presentation

    Info-Tech offers various levels of support to suit your needs

    DIY Toolkit

    “Our team has already made this critical project a priority, and we have the time and capability, but some guidance along the way would be helpful.”

    Guided Implementation

    “Our team knows that we need to fix a process, but we need assistance to determine where to focus. Some check-ins along the way would help keep us on track.”

    Workshop

    “We need to hit the ground running and get this project kicked off immediately. Our team has the ability to take this over once we get a framework and strategy in place.”

    Consulting

    “Our team does not have the time or the knowledge to take this project on. We need assistance through the entirety of this project.”

    Diagnostics and consistent frameworks used throughout all four options

    Build a Strong Technology Foundation for CXM – project overview

    1. Drive Value With CXM 2. Create the Framework 3. Finalize the Framework
    Best-Practice Toolkit

    1.1 Create the Project Vision

    1.2 Structure the CXM Project

    2.1 Scan the External Environment

    2.2 Assess the Current State of CXM

    2.3 Create an Application Portfolio

    2.4 Develop Deployment Best Practices

    3.1 Create an Initiative Rollout Plan

    3.2 Confirm and Finalize the CXM Blueprint

    Guided Implementations
    • Determine project vision for CXM.
    • Review CXM project charter.
    • Review environmental scan.
    • Review application portfolio for CXM.
    • Confirm deployment best practices.
    • Review initiatives rollout plan.
    • Confirm CXM roadmap.
    Onsite Workshop Module 1: Drive Measurable Value with a World-Class CXM Program Module 2: Create the Strategic Framework for CXM Module 3: Finalize the CXM Framework

    Phase 1 Outcome:

    • Completed drivers
    • Completed project charter

    Phase 2 Outcome:

    • Completed personas and scenarios
    • CXM application portfolio

    Phase 3 Outcome:

    • Strategic summary blueprint

    Workshop overview

    Contact your account representative or email Workshops@InfoTech.com for more information.

    Workshop Day 1 Workshop Day 2 Workshop Day 3 Workshop Day 4 Workshop Day 5
    Activities

    Create the Vision for CXM Enablement

    1.1 CXM Fireside Chat

    1.2 CXM Business Drivers

    1.3 CXM Vision Statement

    1.4 Project Structure

    Conduct the Environmental Scan and Internal Review

    2.1 PEST Analysis

    2.2 Competitive Analysis

    2.3 Market and Trend Analysis

    2.4 SWOT Analysis

    2.5 VRIO Analysis

    2.6 Channel Mapping

    Build Personas and Scenarios

    3.1 Persona Development

    3.2 Scenario Development

    3.3 Requirements Definition for CXM

    Create the CXM Application Portfolio

    4.1 Build Business Process Maps

    4.2 Review Application Satisfaction

    4.3 Create the CXM Application Portfolio

    4.4 Prioritize Applications

    Review Best Practices and Confirm Initiatives

    5.1 Create Data Integration Map

    5.2 Define Adoption Best Practices

    5.3 Build Initiatives Roadmap

    5.4 Confirm Initiatives Roadmap

    Deliverables
    1. CXM Vision Statement
    2. CXM Project Charter
    1. Completed External Analysis
    2. Completed Internal Review
    3. Channel Interaction Map
    4. Strategic Requirements (from External Analysis)
    1. Personas and Scenarios
    2. Strategic Requirements (based on personas)
    1. Business Process Maps
    2. Application Satisfaction Diagnostic
    3. Prioritized CXM Application Portfolio
    1. Integration Map for CXM
    2. End-User Adoption Plan
    3. Initiatives Roadmap

    Phase 1

    Drive Measurable Value With a World-Class CXM Program

    Build a Strong Technology Foundation for Customer Experience Management

    Phase 1 outline

    Call 1-888-670-8889 or email GuidedImplementations@InfoTech.com for more information.

    Complete these steps on your own, or call us to complete a guided implementation. A guided implementation is a series of 2-3 advisory calls that help you execute each phase of a project. They are included in most advisory memberships.

    Guided Implementation 1: Drive Measurable Value With a World-Class CXM Program

    Proposed Time to Completion: 2 weeks

    Step 1.1: Create the Project Vision

    Start with an analyst kick-off call:

    • Review key drivers from a technology and business perspective for CXM
    • Discuss benefits of strong technology enablement for CXM

    Then complete these activities…

    • CXM Fireside Chat
    • CXM Business and Technology Driver Assessment
    • CXM Vision Statement

    With these tools & templates:

    • CXM Strategy Stakeholder Presentation Template

    Step 1.2: Structure the Project

    Review findings with analyst:

    • Assess the CXM vision statement for competitive differentiators
    • Determine current alignment disposition of IT with different business units

    Then complete these activities…

    • Team Composition and Responsibilities
    • Metrics Definition

    With these tools & templates:

    • CXM Strategy Project Charter Template

    Phase 1 Results & Insights:

    • Defined value of strong technology enablement for CXM
    • Completed CXM project charter

    Step 1.1: Create the Project Vision

    Phase 1

    1.1 Create the Project Vision

    1.2 Structure the Project

    Phase 2

    2.1 Scan the External Environment

    2.2 Assess the Current State of CXM

    2.3 Create an Application Portfolio

    2.4 Develop Deployment Best Practices

    Phase 3

    3.1 Create an Initiative Rollout Plan

    3.2 Confirm and Finalize the CXM Blueprint

    Activities:

    • Fireside Chat: Discuss past challenges and successes with CXM
    • Identify business and IT drivers to establish guiding principles for CXM

    Outcomes:

    • Business benefits of a rationalized technology strategy to support CXM
    • Shared lessons learned
    • Guiding principles for providing technology enablement for CXM

    Building a technology strategy to support customer experience isn’t an option – it’s a mission-critical activity

    • Customer-facing departments supply the lifeblood of a company: revenue. In today’s fast-paced and interconnected world, it’s becoming increasingly imperative to enable customer experience processes with a wide range of technologies, from lead automation to social relationship management. CXM is the holistic management of customer interaction processes across marketing, sales, and customer service to create valuable, mutually beneficial customer experiences. Technology is a critical building block for enabling CXM.
    • The parallel progress of technology and process improvement is essential to an efficient and effective CXM program. While many executives prefer to remain at the status quo, new technologies have caused major shifts in the CXM environment. If you stay with the status quo, you will fall behind the competition.
    • However, many IT departments are struggling to keep up with the pace of change and find themselves more of a firefighter than a strategic partner to marketing, sales, and service teams. This not only hurts the business, but it also tarnishes IT’s reputation.

    An aligned, optimized CX strategy is:

    Rapid: to intentionally and strategically respond to quickly-changing opportunities and issues.

    Outcome-based: to make key decisions based on strong business cases, data, and analytics in addition to intuition and judgment.

    Rigorous: to bring discipline and science to bear; to improve operations and results.

    Collaborative: to conduct activities in a broader ecosystem of partners, suppliers, vendors, co-developers, and even competitors.

    (The Wall Street Journal, 2013)

    Info-Tech Insight

    If IT fails to adequately support marketing, sales, and customer service teams, the organization’s revenue will be in direct jeopardy. As a result, CIOs and Applications Directors must work with their counterparts in these departments to craft a cohesive and comprehensive strategy for using technology to create meaningful (and profitable) customer experiences.

    Fireside Chat, Part 1: When was technology an impediment to customer experience at your organization?

    1.1.1 30 minutes

    Input

    • Past experiences of the team

    Output

    • Lessons learned

    Materials

    • Whiteboard
    • Markers

    Participants

    • Core Team

    Instructions

    1. Think about a time when technology was an impediment to a positive customer experience at your organization. Reflect on the following:
      • What frustrations did the application or the technology cause to your customers? What was their reaction?
      • How did IT (and the business) identify the challenge in the first place?
      • What steps were taken to mitigate the impact of the problem? Were these steps successful?
      • What were the key lessons learned as part of the challenge?

    Fireside Chat, Part 2: What customer success stories has your organization created by using new technologies?

    1.1.2 30 minutes

    Input

    • Past experiences of the team

    Output

    • Lessons learned

    Materials

    • Whiteboard
    • Markers

    Participants

    • Core Team

    Instructions

    1. Think about a time when your organization successfully leveraged a new application or new technology to enhance the experience it provided to customers. Reflect on this experience and consider:
      • What were the organizational drivers for rolling out the new application or solution?
      • What obstacles had to be overcome in order to successfully deploy the solution?
      • How did the application positively impact the customer experience? What metrics improved?
      • What were the key lessons learned as part of the deployment? If you had to do it all over again, what would you do differently?

    Develop a cohesive, consistent, and forward-looking roadmap that supports each stage of the customer lifecycle

    When creating your roadmap, consider the pitfalls you’ll likely encounter in building the IT strategy to provide technology enablement for customer experience.

    There’s no silver bullet for developing a strategy. You can encounter pitfalls at a myriad of different points including not involving the right stakeholders from the business, not staying abreast of recent trends in the external environment, and not aligning sales, marketing, and support initiatives with a focus on the delivery of value to prospects and customers.

    Common Pitfalls When Creating a Technology-Enablement Strategy for CXM

    Senior management is not involved in strategy development.

    Not paying attention to the “art of the possible.”

    “Paving the cow path” rather than focusing on revising core processes.

    Misalignment between objectives and financial/personnel resources.

    Inexperienced team on either the business or IT side.

    Not paying attention to the actions of competitors.

    Entrenched management preferences for legacy systems.

    Sales culture that downplays the potential value of technology or new applications.

    IT is only one or two degrees of separation from the end customer: so take a customer-centric approach

    IT →Marketing, Sales, and Service →External Customers

    Internal-Facing Applications

    • IT enables, supports, and maintains the applications used by the organization to market to, sell to, and service customers. IT provides the infrastructural and technical foundation to operate the function.

    Customer-Facing Applications

    • IT supports customer-facing interfaces and channels for customer interaction.
    • Channel examples include web pages, mobile device applications and optimization, and interactive voice response for callers.

    Info-Tech Insight

    IT often overlooks direct customer considerations when devising a technology strategy for CXM. Instead, IT leaders rely on other business stakeholders to simply pass on requirements. By sitting down with their counterparts in marketing and sales, and fully understanding business drivers and customer personas, IT will be much better positioned to roll out supporting applications that drive customer engagement.

    A well-aligned CXM strategy recognizes a clear delineation of responsibilities between IT, sales, marketing, and service

    • When thinking about CXM, IT must recognize that it is responsible for being a trusted partner for technology enablement. This means that IT has a duty to:
      • Develop an in-depth understanding of strategic business requirements for CXM. Base your understanding of these business requirements on a clear conception of the internal and external environment, customer personas, and business processes in marketing, sales, and customer service.
      • Assist with shortlisting and supporting different channels for customer interaction (including email, telephony, web presence, and social media).
      • Create a rationalized, cohesive application portfolio for CXM that blends different enabling technologies together to support strategic business requirements.
      • Provide support for vendor shortlisting, selection, and implementation of CXM applications.
      • Assist with end-user adoption of CXM applications (i.e. training and ongoing support).
      • Provide initiatives that assist with technical excellence for CXM (such as data quality, integration, analytics, and application maintenance).
    • The business (marketing, sales, customer service) owns the business requirements and must be responsible for setting top-level objectives for customer interaction (e.g. product and pricing decisions, marketing collateral, territory management, etc.). IT should not take over decisions on customer experience strategy. However, IT should be working in lockstep with its counterparts in the business to assist with understanding business requirements through a customer-facing lens. For example, persona development is best done in cross-functional teams between IT and Marketing.

    Activity: Identify the business drivers for CXM to establish the strategy’s guiding principles

    1.1.3 30 minutes

    Input

    • Business drivers for CXM

    Output

    • Guiding principles for CXM strategy

    Materials

    • Whiteboard
    • Markers

    Participants

    • Project Team

    Instructions

    1. Define the assumptions and business drivers that have an impact on technology enablement for CXM. What is driving the current marketing, sales, and service strategy on the business side?
    Business Driver Name Driver Assumptions, Capabilities, and Constraints Impact on CXM Strategy
    High degree of customer-centric solution selling A technically complex product means that solution selling approaches are employed – sales cycles are long. There is a strong need for applications and data quality processes that support longer-term customer relationships rather than transactional selling.
    High desire to increase scalability of sales processes Although sales cycles are long, the organization wishes to increase the effectiveness of rep time via marketing automation where possible. Sales is always looking for new ways to leverage their reps for face-to-face solution selling while leaving low-level tasks to automation. Marketing wants to support these tasks.
    Highly remote sales team and unusual hours are the norm Not based around core hours – significant overtime or remote working occurs frequently. Misalignment between IT working only core hours and after-hours teams leads to lag times that can delay work. Scheduling of preventative sales maintenance must typically be done on weekends rather than weekday evenings.

    Activity: Identify the IT drivers for CXM to establish the strategy’s guiding principles

    1.1.4 30 minutes

    Input

    • IT drivers for CXM

    Output

    • Guiding principles for CXM strategy

    Materials

    • Whiteboard
    • Markers

    Participants

    • Project Team

    Instructions

    1. Define the assumptions and IT drivers that have an impact on technology enablement for CXM. What is driving the current IT strategy for supporting marketing, sales, and service initiatives?
    IT Driver Name Driver Assumptions, Capabilities, and Constraints Impact on CXM Strategy
    Sales Application Procurement Methodology Strong preference for on-premise COTS deployments over homebrewed applications. IT may not be able to support cloud-based sales applications due to security requirements for on premise.
    Vendor Relations Minimal vendor relationships; SLAs not drafted internally but used as part of standard agreement. IT may want to investigate tightening up SLAs with vendors to ensure more timely support is available for their sales teams.
    Development Methodology Agile methodology employed, some pockets of Waterfall employed for large-scale deployments. Agile development means more perfective maintenance requests come in, but it leads to greater responsiveness for making urgent corrective changes to non-COTS products.
    Data Quality Approach IT sees as Sales’ responsibility IT is not standing as a strategic partner for helping to keep data clean, causing dissatisfaction from customer-facing departments.
    Staffing Availability Limited to 9–5 Execution of sales support takes place during core hours only, limiting response times and access for on-the-road sales personnel.

    Activity: Use IT and business drivers to create guiding principles for your CXM technology-enablement project

    1.1.5 30 minutes

    Input

    • Business drivers and IT drivers from 1.1.3 and 1.1.4

    Output

    • CXM mission statement

    Materials

    • Whiteboard
    • Markers

    Participants

    • Core Team

    Instructions

    1. Based on the IT and business drivers identified, craft guiding principles for CXM technology enablement. Keep guiding principles in mind throughout the project and ensure they support (or reconcile) the business and IT drivers.

    Guiding Principle Description
    Sales processes must be scalable. Our sales processes must be able to reach a high number of target customers in a short time without straining systems or personnel.
    Marketing processes must be high touch. Processes must be oriented to support technically sophisticated, solution-selling methodologies.

    2. Summarize the guiding principles above by creating a CXM mission statement. See below for an example.

    Example: CXM Mission Statement

    To ensure our marketing, sales and service team is equipped with tools that will allow them to reach out to a large volume of contacts while still providing a solution-selling approach. This will be done with secure, on-premise systems to safeguard customer data.

    Ensure that now is the right time to take a step back and develop the CXM strategy

    Determine if now is the right time to move forward with building (or overhauling) your technology-enablement strategy for CXM.

    Not all organizations will be able to proceed immediately to optimize their CXM technology enablement. Determine if the organizational willingness, backbone, and resources are present to commit to overhauling the existing strategy. If you’re not ready to proceed, consider waiting to begin this project until you can procure the right resources.

    Do not proceed if:

    • Your current strategy for supporting marketing, sales, and service is working well and IT is already viewed as a strategic partner by these groups. Your current strategy is well aligned with customer preferences.
    • The current strategy is not working well, but there is no consensus or support from senior management for improving it.
    • You cannot secure the resources or time to devote to thoroughly examining the current state and selecting improvement initiatives.
    • The strategy has been approved, but there is no budget in place to support it at this time.

    Proceed if:

    • Senior management has agreed that technology support for CXM should be improved.
    • Sub-divisions within IT, sales, marketing, and service are on the same page about the need to improve alignment.
    • You have an approximate budget to work with for the project and believe you can secure additional funding to execute at least some improvement initiatives.
    • You understand how improving CXM alignment will fit into the broader customer interaction ecosystem in your organization.

    If you want additional support, have our analysts guide you through this phase as part of an Info-Tech workshop

    Book a workshop with our Info-Tech analysts:

    • To accelerate this project, engage your IT team in an Info-Tech workshop with an Info-Tech analyst team.
    • Info-Tech analysts will join you and your team onsite at your location or welcome you to Info-Tech’s historic Toronto office to participate in an innovative onsite workshop.
    • Contact your account manager (www.infotech.com/account), or email Workshops@InfoTech.com for more information.

    The following are sample activities that will be conducted by Info-Tech analysts with your team:

    1.1.3; 1.1.4; 1.1.5 - Identify business and IT drivers to create CXM guiding principles

    The facilitator will work with stakeholders from both the business and IT to identify implicit or explicit strategic drivers that will support (or pose constraints on) the technology-enablement framework for the CXM strategy. In doing so, guiding principles will be established for the project.

    Step 1.2: Structure the Project

    Phase 1

    1.1 Create the Project Vision

    1.2 Structure the Project

    Phase 2

    2.1 Scan the External Environment

    2.2 Assess the Current State of CXM

    2.3 Create an Application Portfolio

    2.4 Develop Deployment Best Practices

    Phase 3

    3.1 Create an Initiative Rollout Plan

    3.2 Confirm and Finalize the CXM Blueprint

    Activities:

    • Define the project purpose, objectives, and business metrics
    • Define the scope of the CXM strategy
    • Create the project team
    • Build a RACI chart
    • Develop a timeline with project milestones
    • Identify risks and create mitigation strategies
    • Complete the strategy project charter and obtain approval

    Outcomes:

    CXM Strategy Project Charter Template

    • Purpose, objectives, metrics
    • Scope
    • Project team & RACI
    • Timeline
    • Risks & mitigation strategies
    • Project sponsorship

    Use Info-Tech’s CXM Strategy Project Charter Template to outline critical components of the CXM project

    1.2.1 CXM Strategy Project Charter Template

    Having a project charter is the first step for any project: it specifies how the project will be resourced from a people, process, and technology perspective, and it clearly outlines major project milestones and timelines for strategy development. CXM technology enablement crosses many organizational boundaries, so a project charter is a very useful tool for ensuring everyone is on the same page.

    Sections of the document:

    1. Project Drivers, Rationale, and Context
    2. Project Objectives, Metrics, and Purpose
    3. Project Scope Definition
    4. Project Team Roles and Responsibilities (RACI)
    5. Project Timeline
    6. Risk Mitigation Strategy
    7. Project Metrics
    8. Project Review & Approvals

    INFO-TECH DELIVERABLE

    CXM Strategy Project Charter Template

    Populate the relevant sections of your project charter as you complete activities 1.2.2-1.2.8.

    Understand the roles necessary to complete your CXM technology-enablement strategy

    Understand the role of each player within your project structure. Look for listed participants on the activities slides to determine when each player should be involved.

    Title Role Within Project Structure
    Project Sponsor
    • Owns the project at the management/C-suite level
    • Responsible for breaking down barriers and ensuring alignment with organizational strategy
    • CIO, CMO, VP of Sales, VP of Customer Care, or similar
    Project Manager
    • The IT individual(s) that will oversee day-to-day project operations
    • Responsible for preparing and managing the project plan and monitoring the project team’s progress
    • Applications or other IT Manager, Business Analyst, Business Process Owner, or similar
    Business Lead
    • Works alongside the IT PM to ensure that the strategy is aligned with business needs
    • In this case, likely to be a marketing, sales, or customer service lead
    • Sales Director, Marketing Director, Customer Care Director, or similar
    Project Team
    • Comprised of individuals whose knowledge and skills are crucial to project success
    • Responsible for driving day-to-day activities, coordinating communication, and making process and design decisions. Can assist with persona and scenario development for CXM.
    • Project Manager, Business Lead, CRM Manager, Integration Manager, Application SMEs, Developers, Business Process Architects, and/or similar SMEs
    Steering Committee
    • Comprised of C-suite/management level individuals that act as the project’s decision makers
    • Responsible for validating goals and priorities, defining the project scope, enabling adequate resourcing, and managing change
    • Project Sponsor, Project Manager, Business Lead, CFO, Business Unit SMEs and similar

    Info-Tech Insight

    Do not limit project input or participation to the aforementioned roles. Include subject matter experts and internal stakeholders at particular stages within the project. Such inputs can be solicited on a one-off basis as needed. This ensures you take a holistic approach to creating your CXM technology-enablement strategy.

    Activity: Kick-off the CXM project by defining the project purpose, project objectives, and business metrics

    1.2.2 30 minutes

    Input

    • Activities 1.1.1 to 1.1.5

    Output

    • Drivers & rationale
    • Purpose statement
    • Business goals
    • Business metrics
    • CXM Strategy Project Charter Template, sections 1.0, 2.0, and 2.1

    Materials

    • Whiteboard
    • Markers

    Participants

    • Project Sponsor
    • Project Manager
    • Business Lead
    • Steering Committee

    Instructions

    Hold a meeting with IT, Marketing, Sales, Service, Operations, and any other impacted business stakeholders that have input into CXM to accomplish the following:

    1. Discuss the drivers and rationale behind embarking on a CXM strategy.
    2. Develop and concede on objectives for the CXM project, metrics that will gauge its success, and goals for each metric.
    3. Create a project purpose statement that is informed by decided-upon objectives and metrics from the steps above. When establishing a project purpose, ask the question, “what are we trying to accomplish?”
    • Example: Project Purpose Statement
      • The organization is creating a CXM strategy to gather high-level requirements from the business, IT, and Marketing, Sales, and Service, to ensure that the selection and deployment of the CXM meets the needs of the broader organization and provides the greatest return on investment.
  • Document your project drivers and rationale, purpose statement, project objectives, and business metrics in Info-Tech’s CXM Strategy Project Charter Template in sections 1.0 and 2.0.
  • Info-Tech Insight

    Going forward, set up a quarterly review process to understand changing needs. It is rare that organizations never change their marketing and sales strategy. This will change the way the CXM will be utilized.

    Establish baseline metrics for customer engagement

    In order to gauge the effectiveness of CXM technology enablement, establish core metrics:

    1. Marketing Metrics: pertaining to share of voice, share of wallet, market share, lead generation, etc.
    2. Sales Metrics: pertaining to overall revenue, average deal size, number of accounts, MCV, lead warmth, etc.
    3. Customer Service Metrics: pertaining to call volumes, average time to resolution, first contact resolution, customer satisfaction, etc.
    4. IT Metrics: pertaining to end-user satisfaction with CXM applications, number of tickets, contract value, etc.
    Metric Description Current Metric Future Goal
    Market Share 25% 35%
    Share of Voice (All Channels) 40% 50%
    Average Deal Size $10,500 $12,000
    Account Volume 1,400 1,800
    Average Time to Resolution 32 min 25 min
    First Contact Resolution 15% 35%
    Web Traffic per Month (Unique Visitors) 10,000 15,000
    End-User Satisfaction 62% 85%+
    Other metric
    Other metric
    Other metric

    Understand the importance of setting project expectations with a scope statement

    Be sure to understand what is in scope for a CXM strategy project. Prevent too wide of a scope to avoid scope creep – for example, we aren’t tackling ERP or BI under CXM.

    In Scope

    Establishing the parameters of the project in a scope statement helps define expectations and provides a baseline for resource allocation and planning. Future decisions about the strategic direction of CXM will be based on the scope statement.

    Scope Creep

    Well-executed requirements gathering will help you avoid expanding project parameters, drawing on your resources, and contributing to cost overruns and project delays. Avoid scope creep by gathering high-level requirements that lead to the selection of category-level application solutions (e.g. CRM, MMS, SMMP, etc.), rather than granular requirements that would lead to vendor application selection (e.g. Salesforce, Marketo, Hootsuite, etc.).

    Out of Scope

    Out-of-scope items should also be defined to alleviate ambiguity, reduce assumptions, and further clarify expectations for stakeholders. Out-of-scope items can be placed in a backlog for later consideration. For example, fulfilment and logistics management is out of scope as it pertains to CXM.

    In Scope
    Strategy
    High-Level CXM Application Requirements CXM Strategic Direction Category Level Application Solutions (e.g. CRM, MMS, etc.)
    Out of Scope
    Software Selection
    Vendor Application Review Vendor Application Selection Granular Application System Requirements

    Activity: Define the scope of the CXM strategy

    1.2.3 30 minutes

    Input

    • N/A

    Output

    • Project scope and parameters
    • CXM Strategy Project Charter Template, section 3.0

    Materials

    • Whiteboard
    • Markers

    Participants

    • Project Sponsor
    • Project Manager
    • Business Lead

    Instructions

    1. Formulate a scope statement. Decide which people, processes, and functions the CXM strategy will address. Generally, the aim of this project is to develop strategic requirements for the CXM application portfolio – not to select individual vendors.
    2. Document your scope statement in Info-Tech’s CXM Strategy Project Charter Template in section 3.0.

    To form your scope statement, ask the following questions:

    • What are the major coverage points?
    • Who will be using the systems?
    • How will different users interact with the systems?
    • What are the objectives that need to be addressed?
    • Where do we start?
    • Where do we draw the line?

    Identify the right stakeholders to include on your project team

    Consider the core team functions when composing the project team. Form a cross-functional team (i.e. across IT, Marketing, Sales, Service, Operations) to create a well-aligned CXM strategy.

    Required Skills/Knowledge Suggested Project Team Members
    IT
    • Application development
    • Enterprise integration
    • Business processes
    • Data management
    • CRM Application Manager
    • Business Process Manager
    • Integration Manager
    • Application Developer
    • Data Stewards
    Business
    • Understanding of the customer
    • Departmental processes
    • Sales Manager
    • Marketing Manager
    • Customer Service Manager
    Other
    • Operations
    • Administrative
    • Change management
    • Operations Manager
    • CFO
    • Change Management Manager

    Info-Tech Insight

    Don’t let your project team become too large when trying to include all relevant stakeholders. Carefully limiting the size of the project team will enable effective decision making while still including functional business units such as marketing, sales, service, and finance, as well as IT.

    Activity: Create the project team

    1.2.4 45 minutes

    Input

    • Scope Statement (output of Activity 1.2.3).

    Output

    • Project Team
    • CXM Strategy Project Charter Template, section 4.0

    Materials

    • Whiteboard
    • Markers

    Participants

    • Project Manager
    • Business Lead

    Instructions

    1. Review your scope statement. Have a discussion to generate a complete list of key stakeholders that are needed to achieve the scope of work.
    2. Using the previously generated list, identify a candidate for each role and determine their responsibilities and expected time commitment for the CXM strategy project.
    3. Document the project team in Info-Tech’s CXM Strategy Project Charter Template in section 4.0.

    Define project roles and responsibilities to improve progress tracking

    Build a list of the core CXM strategy team members, and then structure a RACI chart with the relevant categories and roles for the overall project.

    Responsible - Conducts work to achieve the task

    Accountable - Answerable for completeness of task

    Consulted - Provides input for the task

    Informed - Receives updates on the task

    Info-Tech Insight

    Avoid missed tasks between inter-functional communications by defining roles and responsibilities for the project as early as possible.

    Benefits of Assigning RACI Early:

    • Improve project quality by assigning the right people to the right tasks.
    • Improve chances of project task completion by assigning clear accountabilities.
    • Improve project buy-in by ensuring that stakeholders are kept informed of project progress, risks, and successes.

    Activity: Build a RACI chart

    1.2.5 30 minutes

    Input

    • Project Team (output of Activity 1.2.4)

    Output

    • RACI chart
    • CXM Strategy Project Charter Template, section 4.2

    Materials

    • Whiteboard
    • Markers

    Participants

    • Project Manager
    • Business Lead

    Instructions

    1. Identify the key stakeholder teams that should be involved in the CXM strategy project. You should have a cross-functional team that encompasses both IT (various units) and the business.
    2. Determine whether each stakeholder should be responsible, accountable, consulted, and/or informed with respect to each overarching project step.
    3. Confirm and communicate the results to relevant stakeholders and obtain their approval.
    4. Document the RACI chart in Info-Tech’s CXM Strategy Project Charter Template in section 4.2.
    Example: RACI Chart Project Sponsor (e.g. CMO) Project Manager (e.g. Applications Manager) Business Lead (e.g. Marketing Director) Steering Committee (e.g. PM, CMO, CFO…) Project Team (e.g. PM, BL, SMEs…)
    Assess Project Value I C A R C
    Conduct a Current State Assessment I I A C R
    Design Application Portfolio I C A R I
    Create CXM Roadmap R R A I I
    ... ... ... ... ... ...

    Activity: Develop a timeline in order to specify concrete project milestones

    1.2.6 30 minutes

    Input

    • N/A

    Output

    • Project timeline
    • CXM Strategy Project Charter Template, section 5.0

    Materials

    • Whiteboard
    • Markers

    Participants

    • Project Manager
    • Business Lead

    Instructions

    1. Assign responsibilities, accountabilities, and other project involvement to each project team role using a RACI chart. Remember to consider dependencies when creating the schedule and identifying appropriate subtasks.
    2. Document the timeline in Info-Tech’s CXM Strategy Project Charter Template in section 5.0.
    Key Activities Start Date End Date Target Status Resource(s)
    Structure the Project and Build the Project Team
    Articulate Business Objectives and Define Vision for Future State
    Document Current State and Assess Gaps
    Identify CXM Technology Solutions
    Build the Strategy for CXM
    Implement the Strategy

    Assess project-associated risk by understanding common barriers and enablers

    Common Internal Risk Factors

    Management Support Change Management IT Readiness
    Definition The degree of understanding and acceptance of CXM as a concept and necessary portfolio of technologies. The degree to which employees are ready to accept change and the organization is ready to manage it. The degree to which the organization is equipped with IT resources to handle new systems and processes.
    Assessment Outcomes
    • Is CXM enablement recognized as a top priority?
    • Will management commit time to the project?
    • Are employees resistant to change?
    • Is there an organizational awareness of the importance of customer experience?
    • Who are the owners of process and content?
    • Is there strong technical expertise?
    • Is there strong infrastructure?
    • What are the important integration points throughout the business?
    Risk
    • Low management buy-in
    • Lack of funding
    • Lack of resources
    • Low employee motivation
    • Lack of ownership
    • Low user adoption
    • Poor implementation
    • Reliance on consultants

    Activity: Identify the risks and create mitigation strategies

    1.2.7 45 minutes

    Input

    • N/A

    Output

    • Risk mitigation strategy
    • CXM Strategy Project Charter Template, section 6.0

    Materials

    • Whiteboard
    • Markers

    Participants

    • Project Manager
    • Business Lead
    • Project Team

    Instructions

    1. Brainstorm a list of possible risks that may impede the progress of your CXM project.
    2. Classify risks as strategy based (related to planning) or systems based (related to technology).
    3. Brainstorm mitigation strategies to overcome each risk.
    4. On a scale of 1 to 3, determine the impact of each risk on project success and the likelihood of each risk occurring.
    5. Document your findings in Info-Tech’s CXM Strategy Project Charter Template in section 6.0.

    Likelihood:

    1 - High/Needs Focus

    2 - Can Be Mitigated

    3 - Unlikely

    Impact

    1 - High Impact

    2 - Moderate Impact

    3 - Minimal Impact

    Example: Risk Register and Mitigation Tactics

    Risk Impact Likelihood Mitigation Effort
    Cost of time and implementation: designing a robust portfolio of CXM applications can be a time consuming task, representing a heavy investment for the organization 1 1
    • Have a clear strategic plan and a defined time frame
    • Know your end-user requirements
    • Put together an effective and diverse strategy project team
    Availability of resources: lack of in-house resources (e.g. infrastructure, CXM application developers) may result in the need to insource or outsource resources 1 2
    • Prepare a plan to insource talent by hiring or transferring talent from other departments – e.g. marketing and customer service

    Activity: Complete the project charter and obtain approval

    1.2.8 45 minutes

    Input

    • N/A

    Output

    • Project approval
    • CXM Strategy Project Charter Template, section 8.0

    Materials

    • Whiteboard
    • Markers

    Participants

    • Project Manager
    • Business Lead
    • Project Team

    Instructions

    Before beginning to develop the CXM strategy, validate the project charter and metrics with senior sponsors or stakeholders and receive their approval to proceed.

    1. Schedule a 30-60 minute meeting with senior stakeholders and conduct a live review of your CXM strategy project charter.
    2. Obtain stakeholder approval to ensure there are no miscommunications or misunderstandings around the scope of the work that needs to be done to reach a successful project outcome. Final sign-off should only take place when mutual consensus has been reached.
      • Obtaining approval should be an iterative process; if senior management has concerns over certain aspects of the plan, revise and review again.

    Info-Tech Insight

    In most circumstances, you should have your CXM strategy project charter validated with the following stakeholders:

    • Chief Information Officer
    • IT Applications Director
    • CFO or Comptroller (for budget approval)
    • Chief Marketing Office or Head of Marketing
    • Chief Revenue Officer or VP of Sales
    • VP Customer Service

    If you want additional support, have our analysts guide you through this phase as part of an Info-Tech workshop

    Book a workshop with our Info-Tech analysts:

    1.2.2 Define project purpose, objectives, and business metrics

    Through an in-depth discussion, an analyst will help you prioritize corporate objectives and organizational drivers to establish a distinct project purpose.

    1.2.3 Define the scope of the CXM strategy

    An analyst will facilitate a discussion to address critical questions to understand your distinct business needs. These questions include: What are the major coverage points? Who will be using the system?

    1.2.4; 1.2.5; 1.2.6 Create the CXM project team, build a RACI chart, and establish a timeline

    Our analysts will guide you through how to create a designated project team to ensure the success of your CXM strategy and suite selection initiative, including project milestones and team composition, as well as designated duties and responsibilities.

    Phase 2

    Create a Strategic Framework for CXM Technology Enablement

    Build a Strong Technology Foundation for Customer Experience Management

    Phase 2 outline: Steps 2.1 and 2.2

    Call 1-888-670-8889 or email GuidedImplementations@InfoTech.com for more information.

    Complete these steps on your own, or call us to complete a guided implementation. A guided implementation is a series of 2-3 advisory calls that help you execute each phase of a project. They are included in most advisory memberships.

    Guided Implementation 2: Create a Strategic Framework for CXM Technology Enablement

    Proposed Time to Completion: 4 weeks

    Step 2.1: Scan the External Environment

    Start with an analyst kick-off call:

    • Discuss external drivers
    • Assess competitive environment
    • Review persona development
    • Review scenarios

    Then complete these activities…

    • Build the CXM operating model
    • Conduct a competitive analysis
    • Conduct a PEST analysis
    • Build personas and scenarios

    With these tools & templates:

    CXM Strategy Stakeholder Presentation Template

    Step 2.2: Assess the Current State for CRM

    Review findings with analyst:

    • Review SWOT analysis
    • Review VRIO analysis
    • Discuss strategic requirements for CXM

    Then complete these activities…

    • Conduct a SWOT analysis
    • Conduct a VRIO analysis
    • Inventory existing applications

    With these tools & templates:

    CXM Strategy Stakeholder Presentation Template

    Phase 2 outline: Steps 2.3 and 2.4

    Call 1-888-670-8889 or email GuidedImplementations@InfoTech.com for more information.

    Complete these steps on your own, or call us to complete a guided implementation. A guided implementation is a series of 2-3 advisory calls that help you execute each phase of a project. They are included in most advisory memberships.

    Guided Implementation 2: Create a Strategic Framework for CXM Technology Enablement

    Proposed Time to Completion: 4 weeks

    Step 2.3: Create an Application Portfolio

    Start with an analyst kick-off call:

    • Discuss possible business process maps
    • Discuss strategic requirements
    • Review application portfolio results

    Then complete these activities…

    • Build business maps
    • Execute application mapping

    With these tools & templates:

    CXM Portfolio Designer

    CXM Strategy Stakeholder Presentation Template

    CXM Business Process Shortlisting Tool

    Step 2.4: Develop Deployment Best Practices

    Review findings with analyst:

    • Review possible integration maps
    • Discuss best practices for end-user adoption
    • Discuss best practices for customer data quality

    Then complete these activities…

    • Create CXM integration ecosystem
    • Develop adoption game plan
    • Create data quality standards

    With these tools & templates:

    CXM Strategy Stakeholder Presentation Template

    Phase 2 Results & Insights:

    • Application portfolio for CXM
    • Deployment best practices for areas such as integration, data quality, and end-user adoption

    Step 2.1: Scan the External Environment

    Phase 1

    1.1 Create the Project Vision

    1.2 Structure the Project

    Phase 2

    2.1 Scan the External Environment

    2.2 Assess the Current State of CXM

    2.3 Create an Application Portfolio

    2.4 Develop Deployment Best Practices

    Phase 3

    3.1 Create an Initiative Rollout Plan

    3.2 Confirm and Finalize the CXM Blueprint

    Activities:

    • Inventory CXM drivers and organizational objectives
    • Identify CXM challenges and pain points
    • Discuss opportunities and benefits
    • Align corporate and CXM strategies
    • Conduct a competitive analysis
    • Conduct a PEST analysis and extract strategic requirements
    • Build customer personas and extract strategic requirements

    Outcomes:

    • CXM operating model
      • Organizational drivers
      • Environmental factors
      • Barriers
      • Enablers
    • PEST analysis
    • External customer personas
    • Customer journey scenarios
    • Strategic requirements for CXM

    Develop a CXM technology operating model that takes stock of needs, drivers, barriers, and enablers

    Establish the drivers, enablers, and barriers to developing a CXM technology enablement strategy. In doing so, consider needs, environmental factors, organizational drivers, and technology drivers as inputs.

    CXM Strategy

    • Barriers
      • Lack of Resources
      • Cultural Mindset
      • Resistance to Change
      • Poor End-User Adoption
    • Enablers
      • Senior Management Support
      • Customer Data Quality
      • Current Technology Portfolio
    • Business Needs (What are your business drivers? What are current marketing, sales, and customer service pains?)
      • Acquisition Pipeline Management
      • Live Chat for Support
      • Social Media Analytics
      • Etc.
    • Organizational Goals
      • Increase Profitability
      • Enhance Customer Experience Consistency
      • Reduce Time-to-Resolution
      • Increase First Contact Resolution
      • Boost Share of Voice
    • Environmental Factors (What factors that affect your strategy are out of your control?)
      • Customer Buying Habits
      • Changing Technology Trends
      • Competitive Landscape
      • Regulatory Requirements
    • Technology Drivers (Why do you need a new system? What is the purpose for becoming an integrated organization?)
      • System Integration
      • Reporting Capabilities
      • Deployment Model

    Understand your needs, drivers, and organizational objectives for creating a CXM strategy

    Business Needs Organizational Drivers Technology Drivers Environmental Factors
    Definition A business need is a requirement associated with a particular business process (for example, Marketing needs customer insights from the website – the business need would therefore be web analytics capabilities). Organizational drivers can be thought of as business-level goals. These are tangible benefits the business can measure such as customer retention, operation excellence, and financial performance. Technology drivers are technological changes that have created the need for a new CXM enablement strategy. Many organizations turn to technology systems to help them obtain a competitive edge. External considerations are factors taking place outside of the organization that are impacting the way business is conducted inside the organization. These are often outside the control of the business.
    Examples
    • Web analytics
    • Live chat capabilities
    • Mobile self-service
    • Social media listening
    • Data quality
    • Customer satisfaction
    • Branding
    • Time-to-resolution
    • Deployment model (i.e. SaaS)
    • Integration
    • Reporting capabilities
    • Fragmented technologies
    • Economic factors
    • Customer preferences
    • Competitive influencers
    • Compliance regulations

    Info-Tech Insight

    A common organizational driver is to provide adequate technology enablement across multiple channels, resulting in a consistent customer experience. This driver is a result of external considerations. Many industries today are highly competitive and rapidly changing. To succeed under these pressures, you must have a rationalized portfolio of enterprise applications for customer interaction.

    Activity: Inventory and discuss CXM drivers and organizational objectives

    2.1.1 30 minutes

    Input

    • Business needs
    • Exercise 1.1.3
    • Exercise 1.1.4
    • Environmental factors

    Output

    • CXM operating model inputs
    • CXM Strategy Stakeholder Presentation

    Materials

    • Info-Tech examples
    • Whiteboard
    • Markers

    Participants

    • Project Team

    Instructions

    1. Brainstorm the business needs, organizational drivers, technology drivers, and environmental factors that will inform the CXM strategy. Draw from exercises 1.1.3-1.1.5.
    2. Document your findings in the CXM operating model template. This can be found in the CXM Strategy Stakeholder Presentation Template.

    The image is a graphic, with a rectangle split into three sections in the centre. The three sections are: Barriers; CXM Strategy; Enablers. Around the centre are 4 more rectangles, labelled: Business Needs; Organizational Drivers; Technology Drivers; Environmental Factors. The outer rectangles are a slightly darker shade of grey than the others, highlighting them.

    Understand challenges and barriers to creating and executing the CXM technology-enablement strategy

    Take stock of internal challenges and barriers to effective CXM strategy execution.

    Example: Internal Challenges & Potential Barriers

    Understanding the Customer Change Management IT Readiness
    Definition The degree to which a holistic understanding of the customer can be created, including customer demographic and psychographics. The degree to which employees are ready to accept operational and cultural changes and the degree to which the organization is ready to manage it. The degree to which IT is ready to support new technologies and processes associated with a portfolio of CXM applications.
    Questions to Ask
    • As an organization, do we have a true understanding of our customers?
    • How might we achieve a complete understanding of the customer throughout different phases of the customer lifecycle?
    • Are employees resistant to change?
    • Are there enough resources to drive an CXM strategy?
    • To what degree is the existing organizational culture customer-centric?
    • Is there strong technical expertise?
    • Is there strong infrastructure?
    Implications
    • Uninformed creation of CXM strategic requirements
    • Inadequate understanding of customer needs and wants
    • User acceptance
    • Lack of ownership
    • Lack of accountability
    • Lack of sustainability
    • Poor implementation
    • Reliance on expensive external consultants
    • Lack of sustainability

    Activity: Identify CXM challenges and pain points

    2.1.2 30 minutes

    Input

    • Challenges
    • Pain points

    Output

    • CXM operating model barriers
    • CXM Strategy Stakeholder Presentation

    Materials

    • Info-Tech examples
    • Whiteboard
    • Markers

    Participants

    • Project Team

    Instructions

    1. Brainstorm the challenges and pain points that may act as barriers to the successful planning and execution of a CXM strategy.
    2. Document your findings in the CXM operating model template. This can be found in the CXM Strategy Stakeholder Presentation Template.

    The image is the same graphic from a previous section. In this instance, the Barriers sections is highlighted.

    Identify opportunities that can enable CXM strategy execution

    Existing internal conditions, capabilities, and resources can create opportunities to enable the CXM strategy. These opportunities are critical to overcoming challenges and barriers.

    Example: Opportunities to Leverage for Strategy Enablement

    Management Buy-In Customer Data Quality Current Technology Portfolio
    Definition The degree to which upper management understands and is willing to enable a CXM project, complete with sponsorship, funding, and resource allocation. The degree to which customer data is accurate, consistent, complete, and reliable. Strong customer data quality is an opportunity – poor data quality is a barrier. The degree to which the existing portfolio of CXM-supporting enterprise applications can be leveraged to enable the CXM strategy.
    Questions to Ask
    • Is management informed of changing technology trends and the subsequent need for CXM?
    • Are adequate funding and resourcing available to support a CXM project, from strategy creation to implementation?
    • Are there any data quality issues?
    • Is there one source of truth for customer data?
    • Are there duplicate or incomplete sets of data?
    • Does a strong CRM backbone exist?
    • What marketing, sales, and customer service applications exist?
    • Are CXM-enabling applications rated highly on usage and performance?
    Implications
    • Need for CXM clearly demonstrated
    • Financial and logistical feasibility
    • Consolidated data quality governance initiatives
    • Informed decision making
    • Foundation for CXM technology enablement largely in place
    • Reduced investment of time and money needed

    Activity: Discuss opportunities and benefits

    2.1.3 30 minutes

    Input

    • Opportunities
    • Benefits

    Output

    • Completed CXM operating model
    • CXM Strategy Stakeholder Presentation

    Materials

    • Info-Tech examples
    • Whiteboard
    • Markers

    Participants

    • Project Team

    Instructions

    1. Brainstorm opportunities that should be leveraged or benefits that should be realized to enable the successful planning and execution of a CXM strategy.
    2. Document your findings in the CXM operating model template. This can be found in the CXM Strategy Stakeholder Presentation Template.

    The image is the same graphic from earlier sections, this time with the Enablers section highlighted.

    Ensure that you align your CXM technology strategy to the broader corporate strategy

    A successful CXM strategy requires a comprehensive understanding of an organization’s overall corporate strategy and its effects on the interrelated departments of marketing, sales, and service, including subsequent technology implications. For example, a CXM strategy that emphasizes tools for omnichannel management and is at odds with a corporate strategy that focuses on only one or two channels will fail.

    Corporate Strategy

    • Conveys the current state of the organization and the path it wants to take.
    • Identifies future goals and business aspirations.
    • Communicates the initiatives that are critical for getting the organization from its current state to the future state.

    CXM Strategy

    • Communicates the company’s budget and spending on CXM applications and initiatives.
    • Identifies IT initiatives that will support the business and key CXM objectives, specific to marketing, sales, and service.
    • Outlines staffing and resourcing for CXM initiatives.

    Unified Strategy

    • The CXM implementation can be linked, with metrics, to the corporate strategy and ultimate business objectives.

    Info-Tech Insight

    Your organization’s corporate strategy is especially important in dictating the direction of the CXM strategy. Corporate strategies are often focused on customer-facing activity and will heavily influence the direction of marketing, sales, customer service, and consequentially, CXM. Corporate strategies will often dictate market targeting, sales tactics, service models, and more.

    Review sample organizational objectives to decipher how CXM technologies can support such objectives

    Identifying organizational objectives of high priority will assist in breaking down CXM objectives to better align with the overall corporate strategy and achieve buy-in from key stakeholders.

    Corporate Objectives Aligned CXM Technology Objectives
    Increase Revenue Enable lead scoring Deploy sales collateral management tools Improve average cost per lead via a marketing automation tool
    Enhance Market Share Enhance targeting effectiveness with a CRM Increase social media presence via an SMMP Architect customer intelligence analysis
    Improve Customer Satisfaction Reduce time-to-resolution via better routing Increase accessibility to customer service with live chat Improve first contact resolution with customer KB
    Increase Customer Retention Use a loyalty management application Improve channel options for existing customers Use customer analytics to drive targeted offers
    Create Customer-Centric Culture Ensure strong training and user adoption programs Use CRM to provide 360-degree view of all customer interaction Incorporate the voice of the customer into product development

    Activity: Review your corporate strategy and validate its alignment with the CXM operating model

    2.1.4 30 minutes

    Input

    • Corporate strategy
    • CXM operating model (completed in Activity 2.1.3)

    Output

    • Strategic alignment between the business and CXM strategies

    Materials

    • Info-Tech examples
    • Whiteboard
    • Markers

    Participants

    • Project Team

    Instructions

    1. Brainstorm and create a list of organizational objectives at the corporate strategy level.
    2. Break down each organizational objective to identify how CXM may support it.
    3. Validate CXM goals and organizational objectives with your CXM operating model. Be sure to address the validity of each with the business needs, organizational drivers, technology drivers, and environmental factors identified as inputs to the operating model.

    Amazon leverages customer data to drive decision making around targeted offers and customer experience

    CASE STUDY

    Industry E-Commerce

    Source Pardot, 2012

    Situation

    Amazon.com, Inc. is an American electronic commerce and cloud computing company. It is the largest e-commerce retailer in the US.

    Amazon originated as an online book store, later diversifying to sell various forms of media, software, games, electronics, apparel, furniture, food, toys, and more.

    By taking a data-driven approach to marketing and sales, Amazon was able to understand its customers’ needs and wants, penetrate different product markets, and create a consistently personalized online-shopping customer experience that keeps customers coming back.

    Technology Strategy

    Use Browsing Data Effectively

    Amazon leverages marketing automation suites to view recent activities of prospects on its website. In doing so, a more complete view of the customer is achieved, including insights into purchasing interests and site navigation behaviors.

    Optimize Based on Interactions

    Using customer intelligence, Amazon surveys and studies standard engagement metrics like open rate, click-through rate, and unsubscribes to ensure the optimal degree of marketing is being targeted to existing and prospective customers, depending on level of engagement.

    Results

    Insights gained from having a complete understanding of the customer (from basic demographic characteristics provided in customer account profiles to observed psychographic behaviors captured by customer intelligence applications) are used to personalize Amazon’s sales and marketing approaches. This is represented through targeted suggestions in the “recommended for you” section of the browsing experience and tailored email marketing.

    It is this capability, partnered with the technological ability to observe and measure customer engagement, that allows Amazon to create individual customer experiences.

    Scan the external environment to understand your customers, competitors, and macroenvironmental trends

    Do not develop your CXM technology strategy in isolation. Work with Marketing to understand your STP strategy (segmentation, targeting, positioning): this will inform persona development and technology requirements downstream.

    Market Segmentation

    • Segment target market by demographic, geographic, psychographic, and behavioral characteristics
    • What does the competitive market look like?
    • Who are the key customer segments?
    • What segments are you going to target?

    Market Targeting

    • Evaluate potential and commercial attractiveness of each segment, considering the dynamics of the competition
    • How do you target your customers?
    • How should you target them in the future?
    • How do your products/services differ from the competition?

    Product Positioning

    • Develop detailed product positioning and marketing mixes for selected segments
    • What is the value of the product/service to each segment of the market?
    • How are you positioning your product/service in the market?

    Info-Tech Insight

    It is at this point that you should consider the need for and viability of an omnichannel approach to CXM. Through which channels do you target your customers? Are your customers present and active on a wide variety of channels? Consider how you can position your products, services, and brand through the use of omnichannel methodologies.

    Activity: Conduct a competitive analysis to understand where your market is going

    2.1.5 1 hour

    Input

    • Scan of competitive market
    • Existing customer STP strategy

    Output

    • Strategic CXM requirements
    • CXM Strategy Stakeholder Presentation

    Materials

    • Whiteboard
    • Markers

    Participants

    • Project Team
    • Marketing SME

    Instructions

    1. Scan the market for direct and indirect competitors.
    2. Evaluate current and/or future segmentation, targeting, and positioning strategies by answering the following questions:
    • What does the competitive market look like?
    • Who are the key customer segments?
    • What segments are you going to target?
    • How do you target your customers?
    • How should you target them in the future?
    • How do your products/services differ from the competition?
    • What is the value of the product/service to each segment of the market?
    • How are you positioning your product/service in the market?
    • Other helpful questions include:
      • How formally do you target customers? (e.g. through direct contact vs. through passive brand marketing)
      • Does your organization use the shotgun or rifle approach to marketing?
        • Shotgun marketing: targets a broad segment of people, indirectly
        • Rifle marketing: targets smaller and more niche market segments using customer intelligence
  • For each point, identify CXM requirements.
  • Document your outputs in the CXM Strategy Stakeholder Presentation Template.
  • Activity: Conduct a competitive analysis (cont’d)

    2.1.5 30 minutes

    Input

    • Scan of competitive market

    Output

    • Competitive analysis
    • CXM Strategy Stakeholder Presentation

    Materials

    • Whiteboard
    • Markers

    Participants

    • Project Team
    • Marketing SME (e.g. Market Research Stakeholders)

    Instructions

    1. List recent marketing technology and customer experience-related initiatives that your closest competitors have implemented.
    2. For each identified initiative, elaborate on what the competitive implications are for your organization.
    3. Document your outputs in the CXM Strategy Stakeholder Presentation Template.

    Example: Competitive Implications

    Competitor Organization Recent Initiative Associated Technology Direction of Impact Competitive Implication
    Organization X Multichannel E-Commerce Integration WEM – hybrid integration Positive
    • Up-to-date e-commerce capabilities
    • Automatic product updates via PCM
    Organization Y Web Social Analytics WEM Positive
    • Real-time analytics and customer insights
    • Allows for more targeted content toward the visitor or customer

    Conduct a PEST analysis to determine salient political, economic, social, and technological impacts for CXM

    A PEST analysis is a structured planning method that identifies external environmental factors that could influence the corporate and IT strategy.

    Political - Examine political factors, such as relevant data protection laws and government regulations.

    Economic - Examine economic factors, such as funding, cost of web access, and labor shortages for maintaining the site(s).

    Technological - Examine technological factors, such as new channels, networks, software and software frameworks, database technologies, wireless capabilities, and availability of software as a service.

    Social - Examine social factors, such as gender, race, age, income, and religion.

    Info-Tech Insight

    When looking at opportunities and threats, PEST analysis can help to ensure that you do not overlook external factors, such as technological changes in your industry. When conducting your PEST analysis specifically for CXM, pay particular attention to the rapid rate of change in the technology bucket. New channels and applications are constantly emerging and evolving, and seeing differential adoption by potential customers.

    Activity: Conduct and review the PEST analysis

    2.1.6 30 minutes

    Input

    • Political, economic, social, and technological factors related to CXM

    Output

    • Completed PEST analysis

    Materials

    • Whiteboard
    • Markers

    Participants

    • Project Team

    Instructions

    1. Identify your current strengths and weaknesses in managing the customer experience.
    2. Identify any opportunities to take advantage of and threats to mitigate.

    Example: PEST Analysis

    Political

    • Data privacy for PII
    • ADA legislation for accessible design

    Economic

    • Spending via online increasing
    • Focus on share of wallet

    Technological

    • Rise in mobile
    • Geo-location based services
    • Internet of Things
    • Omnichannel

    Social

    • Increased spending power by millennials
    • Changing channel preferences
    • Self-service models

    Activity: Translate your PEST analysis into a list of strategic CXM technology requirements to be addressed

    2.1.7 30 minutes

    Input

    • PEST Analysis conducted in Activity 2.1.6.

    Output

    • Strategic CXM requirements
    • CXM Strategy Stakeholder Presentation

    Materials

    • Whiteboard
    • Markers

    Participants

    • Project Team

    Instructions

    For each PEST quadrant:

    1. Document the point and relate it to a goal.
    2. For each point, identify CXM requirements.
    3. Sort goals and requirements to eliminate duplicates.
    4. Document your outputs in the CXM Strategy Stakeholder Presentation Template.

    Example: Parsing Requirements from PEST Analysis

    Technological Trend: There has been a sharp increase in popularity of mobile self-service models for buying habits and customer service access.

    Goal: Streamline mobile application to be compatible with all mobile devices. Create consistent branding across all service delivery applications (e.g. website, etc.).

    Strategic Requirement: Develop a native mobile application while also ensuring that resources through our web presence are built with responsive design interface.

    IT must fully understand the voice of the customer: work with Marketing to develop customer personas

    Creating a customer-centric CXM technology strategy requires archetypal customer personas. Creating customer personas will enable you to talk concretely about them as consumers of your customer experience and allow you to build buyer scenarios around them.

    A persona (or archetypal user) is an invented person that represents a type of user in a particular use-case scenario. In this case, personas can be based on real customers.

    Components of a persona Example – Organization: Grocery Store
    Name Name personas to reflect a key attribute such as the persona’s primary role or motivation Brand Loyal Linda: A stay-at-home mother dedicated to maintaining and caring for a household of 5 people
    Demographic Include basic descriptors of the persona (e.g. age, geographic location, preferred language, education, job, employer, household income, etc.) Age: 42 years old Geographic location: London Suburbia Language: English Education: Post-secondary Job: Stay-at-home mother Annual Household Income: $100,000+
    Wants, needs, pain points Identify surface-level motivations for buying habits

    Wants: Local products Needs: Health products; child-safe products

    Pain points: Fragmented shopping experience

    Psychographic/behavioral traits Observe persona traits that are representative of the customers’ behaviors (e.g. attitudes, buying patterns, etc.)

    Psychographic: Detail-oriented, creature of habit

    Behavioral: Shops at large grocery store twice a week, visits farmers market on Saturdays, buys organic products online

    Activity: Build personas for your customers

    2.1.8 2 hours

    Input

    • Customer demographics and psychographics

    Output

    • List of prioritized customer personas
    • CXM Strategy Stakeholder Presentation

    Materials

    • Info-Tech examples
    • Whiteboard
    • Markers

    Participants

    Project Team

    Instructions

    1. In 2-4 groups, list all the customer personas that need to be built. In doing so, consider the people who interact with your organization most often.
    2. Build a demographic profile for each customer persona. Include information such as age, geographic location, occupation, annual income, etc.
    3. Augment the persona with a psychographic profile of each customer. Consider the goals and objectives of each customer persona and how these might inform buyer behaviors.
    4. Introduce your group’s personas to the entire group, in a round-robin fashion, as if you are introducing your persona at a party.
    5. Summarize the personas in a persona map. Rank your personas according to importance and remove any duplicates.

    Info-Tech Insight

    For CXM, persona building is typically used for understanding the external customer; however, if you need to gain a better understanding of the organization’s internal customers (those who will be interacting with CXM applications), personas can also be built for this purpose. Examples of useful internal personas are sales managers, brand managers, customer service directors, etc.

    Sample Persona Templates

    Fred, 40

    The Family Man

    Post-secondary educated, white-collar professional, three children

    Goals & Objectives

    • Maintain a stable secure lifestyle
    • Progress his career
    • Obtain a good future for his children

    Behaviors

    • Manages household and finances
    • Stays actively involved in children’s activities and education
    • Seeks potential career development
    • Uses a cellphone and email frequently
    • Sometimes follows friends Facebook pages

    Services of Interest

    • SFA, career counselling, job boards, day care, SHHS
    • Access to information via in-person, phone, online

    Traits

    General Literacy - High

    Digital Literacy - Mid-High

    Detail-Oriented - High

    Willing to Try New Things - Mid-High

    Motivated and Persistent - Mid-High

    Time Flexible - Mid-High

    Familiar With [Red.] - Mid

    Access to [Red.] Offices - High

    Access to Internet - High

    Ashley, 35

    The Tourist

    Single, college educated, planning vacation in [redacted], interested in [redacted] job opportunities

    Goals & Objectives

    • Relax after finishing a stressful job
    • Have adventures and try new things
    • Find a new job somewhere in Canada

    Behaviors

    • Collects information about things to do in [redacted]
    • Collects information about life in [redacted]
    • Investigates and follows up on potential job opportunities
    • Uses multiple social media to keep in touch with friends
    • Shops online frequently

    Services of Interest

    • SFA, job search, road conditions, ferry schedules, hospital, police station, DL requirements, vehicle rental
    • Access to information via in-person, phone, website, SMS, email, social media

    Traits

    General Literacy - Mid

    Digital Literacy - High

    Detail-Oriented - Mid

    Willing to Try New Things - High

    Motivated and Persistent - Mid

    Time Flexible - Mid-High

    Familiar With [Red.] - Low

    Access to [Red.] Offices - Low

    Access to Internet - High

    Bill, 25

    The Single Parent

    15-year resident of [redacted], high school education, waiter, recently divorced, two children

    Goals & Objectives

    • Improve his career options so he can support his family
    • Find an affordable place to live
    • Be a good parent
    • Work through remaining divorce issues

    Behaviors

    • Tries to get training or experience to improve his career
    • Stays actively involved in his children’s activities
    • Looks for resources and supports to resolve divorce issues
    • Has a cellphone and uses the internet occasionally

    Services of Interest

    • Child care, housing authority, legal aid, parenting resources
    • Access to information via in person, word-of mouth, online, phone, email

    Traits

    General Literacy - Mid

    Digital Literacy - Mid-Low

    Detail-Oriented - Mid-Low

    Willing to Try New Things - Mid

    Motivated and Persistent - High

    Time Flexible - Mid

    Familiar With [Red.] - Mid-High

    Access to [Red.] Offices - High

    Access to Internet - High

    Marie, 19

    The Regional Youth

    Single, [redacted] resident, high school graduate

    Goals & Objectives

    • Get a good job
    • Maintain ties to family and community

    Behaviors

    • Looking for work
    • Gathering information about long-term career choices
    • Trying to get the training or experience that can help her develop a career
    • Staying with her parents until she can get established
    • Has a new cellphone and is learning how to use it
    • Plays videogames and uses the internet at least weekly

    Services of Interest

    • Job search, career counselling
    • Access to information via in-person, online, phone, email, web applications

    Traits

    General Literacy - Mid

    Digital Literacy - Mid

    Detail-Oriented - Mid-Low

    Willing to Try New Things - Mid-High

    Motivated and Persistent - Mid-Low

    Time Flexible - High

    Familiar With [Red.] - Mid-Low

    Access to [Red.] Offices - Mid-Low

    Access to Internet - Mid

    Build key scenarios for each persona to extract strategic requirements for your CXM application portfolio

    A scenario is a story or narrative that helps explore the set of interactions that a customer has with an organization. Scenario mapping will help parse requirements used to design the CXM application portfolio.

    A Good Scenario…

    • Describes specific task(s) that need to be accomplished
    • Describes user goals and motivations
    • Describes interactions with a compelling but not overwhelming amount of detail
    • Can be rough, as long as it provokes ideas and discussion

    Scenarios Are Used To…

    • Provide a shared understanding about what a user might want to do, and how they might want to do it
    • Help construct the sequence of events that are necessary to address in your user interface(s)

    To Create Good Scenarios…

    • Keep scenarios high level, not granular in nature
    • Identify as many scenarios as possible. If you’re time constrained, try to develop 2-3 key scenarios per persona
    • Sketch each scenario out so that stakeholders understand the goal of the scenario

    Activity: Build scenarios for each persona and extract strategic requirements for the CXM strategy

    2.1.9 1.5 hours

    Input

    • Customer personas (output of Activity 2.1.5)

    Output

    • CX scenario maps
    • Strategic CXM requirements
    • CXM Strategy Stakeholder Presentation

    Materials

    • Whiteboard
    • Markers

    Participants

    • Project Team

    Instructions

    1. For each customer persona created in Activity 2.1.5, build a scenario. Choose and differentiate scenarios based on the customer goal of each scenario (e.g. make online purchase, seek customer support, etc.).
    2. Think through the narrative of how a customer interacts with your organization, at all points throughout the scenario. List each step in the interaction in a sequential order to form a scenario journey.
    3. Examine each step in the scenario and brainstorm strategic requirements that will be needed to support the customer’s use of technology throughout the scenario.
    4. Repeat steps 1-3 for each persona. Document your outputs in the CXM Strategy Stakeholder Presentation Template.

    Example: Scenario Map

    Persona Name: Brand Loyal Linda

    Scenario Goal: File a complaint about in-store customer service

    Look up “[Store Name] customer service” on public web. →Reach customer support landing page. →Receive proactive notification prompt for online chat with CSR. →Initiate conversation: provide order #. →CSR receives order context and information. →Customer articulates problem, CSR consults knowledgebase. →Discount on next purchase offered. →Send email with discount code to Brand Loyal Linda.

    If you want additional support, have our analysts guide you through this phase as part of an Info-Tech workshop

    Book a workshop with our Info-Tech analysts:

    • To accelerate this project, engage your IT team in an Info-Tech workshop with an Info-Tech analyst team.
    • Info-Tech analysts will join you and your team onsite at your location or welcome you to Info-Tech’s historic Toronto office to participate in an innovative onsite workshop.
    • Contact your account manager (www.infotech.com/account), or email Workshops@InfoTech.com for more information.

    The following are sample activities that will be conducted by Info-Tech analysts with your team:

    2.1.1; 2.1.2; 2.1.3; 2.1.4 - Create a CXM operating model

    An analyst will facilitate a discussion to identify what impacts your CXM strategy and how to align it to your corporate strategy. The discussion will take different perspectives into consideration and look at organizational drivers, external environmental factors, as well as internal barriers and enablers.

    2.1.5 Conduct a competitive analysis

    Calling on their depth of expertise in working with a broad spectrum of organizations, our facilitator will help you work through a structured, systematic evaluation of competitors’ actions when it comes to CXM.

    If you want additional support, have our analysts guide you through this phase as part of an Info-Tech workshop

    Book a workshop with our Info-Tech analysts:

    2.1.6; 2.1.7 - Conduct a PEST analysis

    The facilitator will use guided conversation to target each quadrant of the PEST analysis and help your organization fully enumerate political, economic, social, and technological trends that will influence your CXM strategy. Our analysts are deeply familiar with macroenvironmental trends and can provide expert advice in identifying areas of concern in the PEST and drawing strategic requirements as implications.

    2.1.8; 2.1.9 - Build customer personas and subsequent persona scenarios

    Drawing on the preceding exercises as inputs, the facilitator will help the team create and refine personas, create respective customer interaction scenarios, and parse strategic requirements to support your technology portfolio for CXM.

    Step 2.2: Assess the Current State of CXM

    Phase 1

    1.1 Create the Project Vision

    1.2 Structure the Project

    Phase 2

    2.1 Scan the External Environment

    2.2 Assess the Current State of CXM

    2.3 Create an Application Portfolio

    2.4 Develop Deployment Best Practices

    Phase 3

    3.1 Create an Initiative Rollout Plan

    3.2 Confirm and Finalize the CXM Blueprint

    Activities:

    • Conduct a SWOT analysis and extract strategic requirements
    • Inventory existing CXM applications and assess end-user usage and satisfaction
    • Conduct a VRIO analysis and extract strategic requirements

    Outcomes:

    • SWOT analysis
    • VRIO analysis
    • Current state application portfolio
    • Strategic requirements

    Conduct a SWOT analysis to prepare for creating your CXM strategy

    A SWOT analysis is a structured planning method that evaluates the strengths, weaknesses, opportunities, and threats involved in a project.

    Strengths - Strengths describe the positive attributes that are within your control and internal to your organization (i.e. what do you do better than anyone else?)

    Weaknesses - Weaknesses are internal aspects of your business that place you at a competitive disadvantage; think of what you need to enhance to compete with your top competitor.

    Opportunities - Opportunities are external factors the project can capitalize on. Think of them as factors that represent reasons your business is likely to prosper.

    Threats - Threats are external factors that could jeopardize the project. While you may not have control over these, you will benefit from having contingency plans to address them if they occur.

    Info-Tech Insight

    When evaluating weaknesses of your current CXM strategy, ensure that you’re taking into account not just existing applications and business processes, but also potential deficits in your organization’s channel strategy and go-to-market messaging.

    Activity: Conduct a SWOT analysis

    2.2.1 30 minutes

    Input

    • CXM strengths, weaknesses, opportunities, and threats

    Output

    • Completed SWOT analysis

    Materials

    • Whiteboard
    • Markers

    Participants

    • Project Team

    Instructions

    1. Identify your current strengths and weaknesses in managing the customer experience. Consider marketing, sales, and customer service aspects of the CX.
    2. Identify any opportunities to take advantage of and threats to mitigate.

    Example: SWOT Analysis

    Strengths

    • Strong customer service model via telephony

    Weaknesses

    • Customer service inaccessible in real-time through website or mobile application

    Opportunities

    • Leverage customer intelligence to measure ongoing customer satisfaction

    Threats

    • Lack of understanding of customer interaction platforms by staff could hinder adoption

    Activity: Translate your SWOT analysis into a list of requirements to be addressed

    2.2.2 30 minutes

    Input

    • SWOT Analysis conducted in Activity 2.2.1.

    Output

    • Strategic CXM requirements
    • CXM Stakeholder Presentation Template

    Materials

    • Whiteboard
    • Markers

    Participants

    • Project Team

    Instructions

    For each SWOT quadrant:

    1. Document the point and relate it to a goal.
    2. For each point, identify CXM requirements.
    3. Sort goals and requirements to eliminate duplicates.
    4. Document your outputs in the CXM Stakeholder Presentation Template.

    Example: Parsing Requirements from SWOT Analysis

    Weakness: Customer service inaccessible in real-time through website or mobile application.

    Goal: Increase the ubiquity of access to customer service knowledgebase and agents through a web portal or mobile application.

    Strategic Requirement: Provide a live chat portal that matches the customer with the next available and qualified agent.

    Inventory your current CXM application portfolio

    Applications are the bedrock of technology enablement for CXM. Review your current application portfolio to identify what is working well and what isn’t.

    Understand Your CXM Application Portfolio With a Four-Step Approach

    Build the CXM Application Inventory →Assess Usage and Satisfaction →Map to Business Processes and Determine Dependencies →Determine Grow/Maintain/ Retire for Each Application

    When assessing the CXM applications portfolio, do not cast your net too narrowly; while CRM and MMS applications are often top of mind, applications for digital asset management and social media management are also instrumental for ensuring a well-integrated CX.

    Identify dependencies (either technical or licensing) between applications. This dependency tracing will come into play when deciding which applications should be grown (invested in), which applications should be maintained (held static), and which applications should be retired (divested).

    Info-Tech Insight

    Shadow IT is prominent here! When building your application inventory, ensure you involve Marketing, Sales, and Service to identify any “unofficial” SaaS applications that are being used for CXM. Many organizations fail to take a systematic view of their CXM application portfolio beyond maintaining a rough inventory. To assess the current state of alignment, you must build the application inventory and assess satisfaction metrics.

    Understand which of your organization’s existing enterprise applications enable CXM

    Review the major enterprise applications in your organization that enable CXM and align your requirements to these applications (net-new or existing). Identify points of integration to capture the big picture.

    The image shows a graphic titled Example: Integration of CRM, SMMP, and ERP. It is a flow chart, with icons defined by a legend on the right side of the image

    Info-Tech Insight

    When assessing the current application portfolio that supports CXM, the tendency will be to focus on the applications under the CXM umbrella, relating mostly to marketing, sales, and customer service. Be sure to include systems that act as input to, or benefit due to outputs from, CRM or similar applications. Examples of these systems are ERP systems, ECM (e.g. SharePoint) applications, and more.

    Assess CXM application usage and satisfaction

    Having a portfolio but no contextual data will not give you a full understanding of the current state. The next step is to thoroughly assess usage patterns as well as IT, management, and end-user satisfaction with each application.

    Example: Application Usage & Satisfaction Assessment

    Application Name Level of Usage IT Satisfaction Management Satisfaction End-User Satisfaction Potential Business Impact
    CRM (e.g. Salesforce) Medium High Medium Medium High
    CRM (e.g. Salesforce) Low Medium Medium High Medium
    ... ... ... ... ... ...

    Info-Tech Insight

    When evaluating satisfaction with any application, be sure to consult all stakeholders who come into contact with the application or depend on its output. Consider criteria such as ease of use, completeness of information, operational efficiency, data accuracy, etc.

    Use Info-Tech’s Application Portfolio Assessment to gather end-user feedback on existing CXM applications

    2.2.3 Application Portfolio Assessment: End-User Feedback

    Info-Tech’s Application Portfolio Assessment: End-User Feedback diagnostic is a low-effort, high-impact program that will give you detailed report cards on end-user satisfaction with an application. Use these insights to identify problems, develop action plans for improvement, and determine key participants.

    Application Portfolio Assessment: End-User Feedback is an 18-question survey that provides valuable insights on user satisfaction with an application by:

    • Performing a general assessment of the application portfolio that provides a full view of the effectiveness, criticality, and prevalence of all relevant applications.
    • Measuring individual application performance with open-ended user feedback surveys about the application, organized by department to simplify problem resolution.
    • Providing targeted department feedback to identify end-user satisfaction and focus improvements on the right group or line of business.

    INFO-TECH DIAGNOSTIC

    Activity: Inventory your CXM applications, and assess application usage and satisfaction

    2.2.4 1 hour

    Input

    • List of CXM applications

    Output

    • Complete inventory of CXM applications
    • CXM Stakeholder Presentation Template

    Materials

    • Whiteboard
    • Markers

    Participants

    • Project Team

    Instructions

    1. List all existing applications that support the creation, management, and delivery of your customer experience.
    2. Identify which processes each application supports (e.g. content deployment, analytics, service delivery, etc.).
    3. Identify technical or licensing dependencies (e.g. data models).
    4. Assess the level of application usage by IT, management, and internal users (high/medium/low).
    5. Assess the satisfaction with and performance of each application according to IT, management, and internal users (high/medium/low). Use the Info-Tech Diagnostic to assist.

    Example: CXM Application Inventory

    Application Name Deployed Date Processes Supported Technical and Licensing Dependencies
    Salesforce June 2018 Customer relationship management XXX
    Hootsuite April 2019 Social media listening XXX
    ... ... ... ...

    Conduct a VRIO analysis to identify core competencies for CXM applications

    A VRIO analysis evaluates the ability of internal resources and capabilities to sustain a competitive advantage by evaluating dimensions of value, rarity, imitability, and organization. For critical applications like your CRM platform, use a VRIO analysis to determine their value.

    Is the resource or capability valuable in exploiting an opportunity or neutralizing a threat? Is the resource or capability rare in the sense that few of your competitors have a similar capability? Is the resource or capability costly to imitate or replicate? Is the organization organized enough to leverage and capture value from the resource or capability?
    NO COMPETITIVE DISADVANTAGE
    YES NO→ COMPETITIVE EQUALITY/PARITY
    YES YES NO→ TEMPORARY COMPETITIVE ADVANTAGE
    YES YES YES NO→ UNUSED COMPETITIVE ADVANTAGE
    YES YES YES YES LONG-TERM COMPETITIVE ADVANTAGE

    (Strategic Management Insight, 2013)

    Activity: Conduct a VRIO analysis on your existing application portfolio

    2.2.5 30 minutes

    Input

    • Inventory of existing CXM applications (output of Activity 2.2.4)

    Output

    • Completed VRIO analysis
    • Strategic CXM requirements
    • CXM Stakeholder Presentation Template

    Materials

    • VRIO Analysis model
    • Whiteboard
    • Markers

    Participants

    • Project Team

    Instructions

    1. Evaluate each CXM application inventoried in Activity 2.2.4 by answering the four VRIO questions in sequential order. Do not proceed to the following question if “no” is answered at any point.
    2. Record the results. The state of your organization’s competitive advantage, based on each resource/capability, will be determined based on the number of questions with a “yes” answer. For example, if all four questions are answered positively, then your organization is considered to have a long-term competitive advantage.
    3. Document your outputs in the CXM Stakeholder Presentation Template.

    If you want additional support, have our analysts guide your through this phase as part of an Info-Tech workshop

    2.2.1; 2.2.2 Conduct a SWOT Analysis

    Our facilitator will use a small-team approach to delve deeply into each area, identifying enablers (strengths and opportunities) and challenges (weaknesses and threats) relating to the CXM strategy.

    2.2.3; 2.2.4 Inventory your CXM applications, and assess usage and satisfaction

    Working with your core team, the facilitator will assist with building a comprehensive inventory of CXM applications that are currently in use and with identifying adjacent systems that need to be identified for integration purposes. The facilitator will work to identify high and low performing applications and analyze this data with the team during the workshop exercise.

    2.2.5 Conduct a VRIO analysis

    The facilitator will take you through a VRIO analysis to identify which of your internal technological competencies ensure, or can be leveraged to ensure, your competitiveness in the CXM market.

    Step 2.3: Create an Application Portfolio

    Phase 1

    1.1 Create the Project Vision

    1.2 Structure the Project

    Phase 2

    2.1 Scan the External Environment

    2.2 Assess the Current State of CXM

    2.3 Create an Application Portfolio

    2.4 Develop Deployment Best Practices

    Phase 3

    3.1 Create an Initiative Rollout Plan

    3.2 Confirm and Finalize the CXM Blueprint

    Activities

    • Shortlist and prioritize business processes for improvement and reengineering
    • Map current CXM processes
    • Identify business process owners and assign job responsibilities
    • Identify user interaction channels to extract strategic requirements
    • Aggregate and develop strategic requirements
    • Determine gaps in current and future state processes
    • Build the CXM application portfolio

    Outcomes

    CXM application portfolio map

    • Shortlist of relevant business processes
    • Current state map
    • Business process ownership assignment
    • Channel map
    • Complete list of strategic requirements

    Understand business process mapping to draft strategy requirements for marketing, sales, and customer service

    The interaction between sales, marketing, and customer service is very process-centric. Rethink sales and customer-centric workflows and map the desired workflow, imbedding the improved/reengineered process into the requirements.

    Using BPM to Capture Strategic Requirements

    Business process modeling facilitates the collaboration between the business and IT, recording the sequence of events, tasks performed, who performed them, and the levels of interaction with the various supporting applications.

    By identifying the events and decision points in the process and overlaying the people that perform the functions, the data being interacted with, and the technologies that support them, organizations are better positioned to identify gaps that need to be bridged.

    Encourage the analysis by compiling an inventory of business processes that support customer-facing operations that are relevant to achieving the overall organizational strategies.

    Outcomes

    • Operational effectiveness
    • Identification, implementation, and maintenance of reusable enterprise applications
    • Identification of gaps that can be addressed by acquisition of additional applications or process improvement/ reengineering

    INFO-TECH OPPORTUNITY

    Refer to Info-Tech’s Create a Comprehensive BPM Strategy for Successful Process Automation blueprint for further assistance in taking a BPM approach to your sales-IT alignment.

    Leverage the APQC framework to help define your inventory of sales, marketing, and service processes

    APQC’s Process Classification Framework is a taxonomy of cross-functional business processes intended to allow the objective comparison of organizational performance within and among organizations.

    OPERATING PROCESSES
    1.0 Develop Vision and Strategy 2.0 Develop and Manage Products and Services 3.0 Market and Sell Products and Services 4.0 Deliver Products and Services 5.0 Manage Customer Service
    MANAGEMENT AND SUPPORT SERVICES
    6.0 Develop and Manage Human Capital
    7.0 Manage Information Technology
    8.0 Manage Financial Resources
    9.0 Acquire, Construct, and Manage Assets
    10.0 Manage Enterprise Risk, Compliance, and Resiliency
    11.0 Manage External Relationships
    12.0 Develop and Manage Business Capabilities

    (APQC, 2011)

    MORE ABOUT APQC

    • APQC serves as a high-level, industry-neutral enterprise model that allows organizations to see activities from a cross-industry process perspective.
    • Sales processes have been provided up to Level 3 of the APQC framework.
    • The APQC Framework can be accessed through APQC’s Process Classification Framework.
    • Note: The framework does not list all processes within a specific organization, nor are the processes that are listed in the framework present in every organization.

    Understand APQC’s “Market and Sell Products and Services” framework

    3.0 Market and Sell Products

    3.1 Understand markets, customers, and capabilities

    • 3.1.1 Perform customer and market intelligence analysis
    • 3.1.2 Evaluate and prioritize market opportunities

    3.2 Develop marketing strategy

    • 3.2.1 Define offering and customer value proposition
    • 3.2.2 Define pricing strategy to align to value proposition
    • 3.2.3 Define and manage channel strategy

    3.3 Develop sales strategy

    • 3.3.1 Develop sales forecast
    • 3.3.2 Develop sales partner/alliance relationships
    • 3.3.3 Establish overall sales budgets
    • 3.3.4 Establish sales goals and measures
    • 3.3.5 Establish customer management measures

    3.4 Develop and manage marketing plans

    • 3.4.1 Establish goals, objectives, and metrics by products by channels/segments
    • 3.4.2 Establish marketing budgets
    • 3.4.3 Develop and manage media
    • 3.4.4 Develop and manage pricing
    • 3.4.5 Develop and manage promotional activities
    • 3.4.6 Track customer management measures
    • 3.4.7 Develop and manage packaging strategy

    3.5 Develop and manage sales plans

    • 3.5.1 Generate leads
    • 3.5.2 Manage customers and accounts
    • 3.5.3 Manage customer sales
    • 3.5.4 Manage sales orders
    • 3.5.5 Manage sales force
    • 3.5.6 Manage sales partners and alliances

    Understand APQC’s “Manage Customer Service” framework

    5.0 Manage Customer Service

    5.1 Develop customer care/customer service strategy

    • 5.1.1 Develop customer service segmentation
      • 5.1.1.1 Analyze existing customers
      • 5.1.1.2 Analyze feedback of customer needs
    • 5.1.2 Define customer service policies and procedures
    • 5.1.3 Establish service levels for customers

    5.2 Plan and manage customer service operations

    • 5.2.1 Plan and manage customer service work force
      • 5.2.1.1 Forecast volume of customer service contacts
      • 5.2.1.2 Schedule customer service work force
      • 5.2.1.3 Track work force utilization
      • 5.2.1.4 Monitor and evaluate quality of customer interactions with customer service representatives

    5.2 Plan and 5.2.3.1 Receive customer complaints 5.2.3.2 Route customer complaints 5.2.3.3 Resolve customer complaints 5.2.3.4 Respond to customer complaints manage customer service operations

    • 5.2.2 Manage customer service requests/inquiries
      • 5.2.2.1 Receive customer requests/inquiries
      • 5.2.2.2 Route customer requests/inquiries
      • 5.2.2.3 Respond to customer requests/inquiries
    • 5.2.3 Manage customer complaints
      • 5.2.3.1 Receive customer complaints
      • 5.2.3.2 Route customer complaints
      • 5.2.3.3 Resolve customer complaints
      • 5.2.3.4 Respond to customer complaints

    Leverage the APQC framework to inventory processes

    The APQC framework provides levels 1 through 3 for the “Market and Sell Products and Services” framework. Level 4 processes and beyond will need to be defined by your organization as they are more granular (represent the task level) and are often industry-specific.

    Level 1 – Category - 1.0 Develop vision and strategy (10002)

    Represents the highest level of process in the enterprise, such as manage customer service, supply chain, financial organization, and human resources.

    Level 2 – Process Group - 1.1 Define the business concept and long-term vision (10014)

    Indicates the next level of processes and represents a group of processes. Examples include perform after sales repairs, procurement, accounts payable, recruit/source, and develop sales strategy.

    Level 3 – Process - 1.1.1 Assess the external environment (10017)

    A series of interrelated activities that convert input into results (outputs); processes consume resources and require standards for repeatable performance; and processes respond to control systems that direct quality, rate, and cost of performance.

    Level 4 – Activity - 1.1.1.1 Analyze and evaluate competition (10021)

    Indicates key events performed when executing a process. Examples of activities include receive customer requests, resolve customer complaints, and negotiate purchasing contracts.

    Level 5 – Task - 12.2.3.1.1 Identify project requirements and objectives (11117)

    Tasks represent the next level of hierarchical decomposition after activities. Tasks are generally much more fine grained and may vary widely across industries. Examples include create business case and obtain funding, and design recognition and reward approaches.

    Info-Tech Insight

    Define the Level 3 processes in the context of your organization. When creating a CXM strategy, concern yourself with the interrelatedness of processes across existing departmental silos (e.g. marketing, sales, customer service). Reserve the analysis of activities (Level 4) and tasks (Level 3) for granular work initiatives involved in the implementation of applications.

    Use Info-Tech’s CXM Business Process Shortlisting Tool to prioritize processes for improvement

    2.3.1 CXM Business Process Shortlisting Tool

    The CXM Business Process Shortlisting Tool can help you define which marketing, sales, and service processes you should focus on.

    Working in concert with stakeholders from the appropriate departments, complete the short questionnaire.

    Based on validated responses, the tool will highlight processes of strategic importance to your organization.

    These processes can then be mapped, with requirements extracted and used to build the CXM application portfolio.

    INFO-TECH DELIVERABLE

    The image shows a screenshot of the Prioritize Your Business Processes for Customer Experience Management document, with sample information filled in.

    Activity: Define your organization’s top-level processes for reengineering and improvement

    2.3.2 1 hour

    Input

    • Shortlist business processes relating to customer experience (output of Tool 2.3.1)

    Output

    • Prioritized list of top-level business processes by department

    Materials

    • APQC Framework
    • Whiteboard
    • Markers

    Participants

    • Project Team

    Instructions

    1. Inventory all business processes relating to customer experience.
    2. Customize the impacted business units and factor weightings on the scorecard below to reflect the structure and priorities of your organization.
    3. Using the scorecard, identify all processes essential to your customer experience. The scorecard is designed to determine which processes to focus on and to help you understand the impact of the scrutinized process on the different customer-centric groups across the organization.

    The image shows a chart with the headings Factor, Check If Yes, repeated. The chart lists various factors, and the Check if Yes columns are left blank.

    This image shows a chart with the headings Factor, Weights, and Scores. It lists factors, and the rest of the chart is blank.

    Current legend for Weights and Scores

    F – Finance

    H – Human Resources

    I – IT

    L – Legal

    M – Marketing

    BU1 – Business Unit 1

    BU2 – Business Unit 2

    Activity: Map top-level business processes to extract strategic requirements for the CXM application portfolio

    2.3.3 45 minutes

    Input

    • Prioritized list of top-level business processes (output of Activity 2.3.2)

    Output

    • Current state process maps
    • CXM Strategy Stakeholder Presentation

    Materials

    • APQC Framework
    • Whiteboard
    • Markers
    • Sticky notes

    Participants

    • Project Team

    Instructions

    1. List all prioritized business processes, as identified in Activity 2.3.2. Map your processes in enough detail to capture all relevant activities and system touchpoints, using the legend included in the example. Focus on Level 3 processes, as explained in the APQC framework.
    2. Record all of the major process steps on sticky notes. Arrange the sticky notes in sequential order.
    3. On a set of different colored sticky notes, record all of the systems that enable the process. Map these system touchpoints to the process steps.
    4. Draw arrows in between the steps to represent manual entry or automation.
    5. Identify effectiveness and gaps in existing processes to determine process technology requirements.
    6. Document your outputs in the CXM Strategy Stakeholder Presentation Template.

    INFO-TECH OPPORTUNITY

    Refer to Info-Tech’s Create a Comprehensive BPM Strategy for Successful Process Automation blueprint for further assistance in taking a BPM approach to your sales-IT alignment.

    Info-Tech Insight

    Analysis of the current state is important in the context of gap analysis. It aids in understanding the discrepancies between your baseline and the future state vision, and ensures that these gaps are documented as part of the overall requirements.

    Example: map your current CXM processes to parse strategic requirements (customer acquisition)

    The image shows an example of a CXM process map, which is formatted as a flow chart, with a legend at the bottom.

    Activity: Extract requirements from your top-level business processes

    2.3.4 30 minutes

    Input

    • Current state process maps (output of Activity 2.3.3)

    Output

    • Requirements for future state mapping

    Materials

    • Info-Tech examples
    • Whiteboard
    • Markers

    Participants

    • Project Team

    Instructions

    1. Discuss the current state of priority business processes, as mapped in Activity 2.3.3.
    2. Extract process requirements for business process improvement by asking the following questions:
    • What is the input?
    • What is the output?
    • What are the underlying risks and how can they be mitigated?
    • What conditions should be met to mitigate or eliminate each risk?
    • What are the improvement opportunities?
    • What conditions should be met to enable these opportunities?
    1. Break business requirements into functional and non-functional requirements, as outlined on this slide.

    Info-Tech Insight

    The business and IT should work together to evaluate the current state of business processes and the business requirements necessary to support these processes. Develop a full view of organizational needs while still obtaining the level of detail required to make informed decisions about technology.

    Establish process owners for each top-level process

    Identify the owners of the business processes being evaluated to extract requirements. Process owners will be able to inform business process improvement and assume accountability for reengineered or net-new processes going forward.

    Process Owner Responsibilities

    Process ownership ensures support, accountability, and governance for CXM and its supporting processes. Process owners must be able to negotiate with business users and other key stakeholders to drive efficiencies within their own process. The process owner must execute tactical process changes and continually optimize the process.

    Responsibilities include the following:

    • Inform business process improvement
    • Introduce KPIs and metrics
    • Monitor the success of the process
    • Present process findings to key stakeholders within the organization
    • Develop policies and procedures for the process
    • Implement new methods to manage the process

    Info-Tech Insight

    Identify the owners of existing processes early so you understand who needs to be involved in process improvement and reengineering. Once implemented, CXM applications are likely to undergo a series of changes. Unstructured data will multiply, the number of users may increase, administrators may change, and functionality could become obsolete. Should business processes be merged or drastically changed, process ownership can be reallocated during CXM implementation. Make sure you have the right roles in place to avoid inefficient processes and poor data quality.

    Use Info-Tech’s Process Owner Assignment Guide to aid you in choosing the right candidates

    2.3.5 Process Owner Assignment Guide

    The Process Owner Assignment Guide will ensure you are taking the appropriate steps to identify process owners for existing and net-new processes created within the scope of the CXM strategy.

    The steps in the document will help with important considerations such as key requirements and responsibilities.

    Sections of the document:

    1. Define responsibilities and level of commitment
    2. Define job requirements
    3. Receive referrals
    4. Hold formal interviews
    5. Determine performance metrics

    INFO-TECH DELIVERABLE

    Activity: Assign business process owners and identify job responsibilities

    2.3.6 30 minutes

    Input

    • Current state map (output of Activity 2.3.3)

    Output

    • Process owners assigned
    • CXM Strategy Stakeholder Presentation

    Materials

    Participants

    • Project Team

    Instructions

    1. Using Info-Tech’s Process Owner Assignment Guide, assign process owners for each process mapped out in Activity 2.3.3. To assist in doing so, answer the following questions
    • What is the level of commitment expected from each process owner?
    • How will the process owner role be tied to a formal performance appraisal?
    • What metrics can be assigned?
    • How much work will be required to train process owners?
    • Is there support staff available to assist process owners?
  • Document your outputs in the CXM Strategy Stakeholder Presentation Template.
  • Choose the channels that will make your target customers happy – and ensure they’re supported by CXM applications

    Traditional Channels

    Face-to-Face is efficient and has a positive personalized aspect that many customers desire, be it for sales or customer service.

    Telephony (or IVR) has been a mainstay of customer interaction for decades. While not fading, it must be used alongside newer channels.

    Postal used to be employed extensively for all domains, but is now used predominantly for e-commerce order fulfillment.

    Web 1.0 Channels

    Email is an asynchronous interaction channel still preferred by many customers. Email gives organizations flexibility with queuing.

    Live Chat is a way for clients to avoid long call center wait times and receive a solution from a quick chat with a service rep.

    Web Portals permit transactions for sales and customer service from a central interface. They are a must-have for any large company.

    Web 2.0 Channels

    Social Media consists of many individual services (like Facebook or Twitter). Social channels are exploding in consumer popularity.

    HTML5 Mobile Access allows customers to access resources from their personal device through its integrated web browser.

    Dedicated Mobile Apps allow customers to access resources through a dedicated mobile application (e.g. iOS, Android).

    Info-Tech Insight

    Your channel selections should be driven by customer personas and scenarios. For example, social media may be extensively employed by some persona types (i.e. Millennials) but see limited adoption in other demographics or use cases (i.e. B2B).

    Activity: Extract requirements from your channel map

    2.3.7 30 minutes

    Input

    • Current state process maps (output of Activity 2.3.3)

    Output

    • Channel map
    • CXM Strategy Stakeholder Presentation

    Materials

    • Info-Tech examples
    • Whiteboard
    • Markers

    Participants

    • Project Team

    Instructions

    1. Inventory which customer channels are currently used by each department.
    2. Speak with the department heads for Marketing, Sales, and Customer Service and discuss future channel usage. Identify any channels that will be eliminated or added.
    3. Document your outputs in the CXM Strategy Stakeholder Presentation Template.

    Example: Business Unit Channel Use Survey

    Marketing Sales Customer Service
    Current Used? Future Use? Current Used? Future Use? Current Used? Future Use?
    Email Yes Yes No No No No
    Direct Mail Yes No No No No No
    Phone No No Yes Yes Yes Yes
    In-Person No No Yes Yes Yes No
    Website Yes Yes Yes Yes Yes Yes
    Social Channels No Yes Yes Yes No Yes

    Bring it together: amalgamate your strategic requirements for CXM technology enablement

    Discovering your organizational requirements is vital for choosing the right business-enabling initiative, technology, and success metrics. Sorting the requirements by marketing, sales, and service is a prudent mechanism for clarification.

    Strategic Requirements: Marketing

    Definition: High-level requirements that will support marketing functions within CXM.

    Examples

    • Develop a native mobile application while also ensuring that resources for your web presence are built with responsive design interface.
    • Consolidate workflows related to content creation to publish all brand marketing from one source of truth.
    • Augment traditional web content delivery by providing additional functionality such as omnichannel engagement, e-commerce, dynamic personalization, and social media functionality.

    Strategic Requirements: Sales

    Definition: High-level requirements that will support sales functions within CXM.

    Examples

    • Implement a system that reduces data errors and increases sales force efficiency by automating lead management workflows.
    • Achieve end-to-end visibility of the sales process by integrating the CRM, inventory, and order processing and shipping system.
    • Track sales force success by incorporating sales KPIs with real-time business intelligence feeds.

    Strategic Requirements: Customer Service

    Definition: High-level requirements that will support customer service functions within CXM.

    Examples

    • Provide a live chat portal that connects the customer, in real time, with the next available and qualified agent.
    • Bridge the gap between the source of truth for sales with customer service suites to ensure a consistent, end-to-end customer experience from acquisition to customer engagement and retention.
    • Use customer intelligence to track customer journeys in order to best understand and resolve customer complaints.

    Activity: Consolidate your strategic requirements for the CXM application portfolio

    2.3.8 30 minutes

    Input

    • Strategic CXM requirements (outputs of Activities 2.1.5, 2.1.6, and 2.2.2)

    Output

    • Aggregated strategic CXM requirements
    • CXM Strategy Stakeholder Presentation

    Materials

    • Whiteboard
    • Markers

    Participants

    • Project Team

    Instructions

    1. Aggregate strategic CXM requirements that have been gathered thus far in Activities 2.1.5, 2.1.6, and 2.2.2, 2.3.5, and 2.3.7.
    2. Identify and rectify any obvious gaps in the existing set of strategic CXM requirements. To do so, consider the overall corporate and CXM strategy: are there any objectives that have not been addressed in the requirements gathering process?
    3. De-duplicate the list. Prioritize the aggregated/augmented list of CXM requirements as “high/critical,” “medium/important,” or “low/desirable.” This will help manage the relative importance and urgency of different requirements to itemize respective initiatives, resources, and the time in which they need to be addressed. In completing the prioritization of requirements, consider the following:
    • Requirements prioritization must be completed in collaboration with all key stakeholders (across the business and IT). Stakeholders must ask themselves:
      • What are the consequences to the business objectives if this requirement is omitted?
      • Is there an existing system or manual process/workaround that could compensate for it?
      • What business risk is being introduced if a particular requirement cannot be implemented right away?
  • Document your outputs in the CXM Strategic Stakeholder Presentation Template.
  • Info-Tech Insight

    Strategic CXM requirements will be used to prioritize specific initiatives for CXM technology enablement and application rollout. Ensure that IT, the business, and executive management are all aligned on a consistent and agreed upon set of initiatives.

    Burberry digitizes the retail CX with real-time computing to bring consumers back to the physical storefront

    CASE STUDY

    Industry Consumer Goods, Clothing

    Source Retail Congress, 2017

    Burberry London

    Situation

    Internally, Burberry invested in organizational alignment and sales force brand engagement. The more the sales associate knew about the brand engagement and technology-enabled strategy, the better the store’s performance. Before the efforts went to building relationships with customers, Burberry built engagement with employees.

    Burberry embraced “omnichannel,” the hottest buzzword in retailing to provide consumers the most immersive and intuitive brand experience within the store.

    Technology Strategy

    RFID tags were attached to products to trigger interactive videos on the store’s screens in the common areas or in a fitting room. Consumers are to have instant access to relevant product combinations, ranging from craftsmanship information to catwalk looks. This is equivalent to the rich, immediate information consumers have grown to expect from the online shopping experience.

    Another layer of Burberry’s added capabilities includes in-memory-based analytics to gather and analyze data in real-time to better understand customers’ desires. Burberry builds customer profiles based on what items the shoppers try on from the RFID-tagged garments. Although this requires customer privacy consent, customers are willing to provide personal information to trusted brands.

    This program, called “Customer 360,” assisted sales associates in providing data-driven shopping experiences that invite customers to digitally share their buying history and preferences via their tablet devices. As the data is stored in Burberry’s customer data warehouse and accessed through an application such as CRM, it is able to arm sales associates with personal fashion advice on the spot.

    Lastly, the customer data warehouse/CRM application is linked to Burberry’s ERP system and other custom applications in a cloud environment to achieve real-time inventory visibility and fulfillment.

    Burberry digitizes the retail CX with real-time computing to bring consumers back to the physical storefront (cont'd)

    CASE STUDY

    Industry Consumer Goods, Clothing

    Source Retail Congress, 2017

    Burberry London

    Situation

    Internally, Burberry invested in organizational alignment and sales force brand engagement. The more the sales associate knew about the brand engagement and technology-enabled strategy, the better the store’s performance. Before the efforts went to building relationships with customers, Burberry built engagement with employees.

    Burberry embraced “omnichannel,” the hottest buzzword in retailing to provide consumers the most immersive and intuitive brand experience within the store.

    The Results

    Burberry achieved one of the most personalized retail shopping experiences. Immediate personal fashion advice using customer data is only one component of the experience. Not only are historic purchases and preference data analyzed, a customer’s social media posts and fashion industry trend data is proactively incorporated into the interactions between the sales associate and the customer.

    Burberry achieved CEO Angela Ahrendts’ vision of “Burberry World,” in which the brand experience is seamlessly integrated across channels, devices, retail locations, products, and services.

    The organizational alignment between Sales, Marketing, and IT empowered employees to bring the Burberry brand to life in unique ways that customers appreciated and were willing to advocate.

    Burberry is now one of the most beloved and valuable luxury brands in the world. The brand tripled sales in five years, became one of the leading voices on trends, fashion, music, and beauty while redefining what top-tier customer experience should be both digitally and physically.

    Leverage both core CRM suites and point solutions to create a comprehensive CXM application portfolio

    The debate between best-of-breed point solutions versus comprehensive CRM suites is ongoing. There is no single best answer. In most cases, an effective portfolio will include both types of solutions.

    • When the CRM market first evolved, vendors took a heavy “module-centric” approach – offering basic suites with the option to add a number of individual modules. Over time, vendors began to offer suites with a high degree of out-of-the-box functionality. The market has now witnessed the rise of powerful point solutions for the individual business domains.
    • Point solutions augment, rather than supplant, the functionality of a CRM suite in the mid-market to large enterprise context. Point solutions do not offer the necessary spectrum of functionality to take the place of a unified CRM suite.
    • Point solutions enhance aspects of CRM. For example, most CRM vendors have yet to provide truly impressive social media capabilities. An organization seeking to dominate the social space should consider purchasing a social media management platform to address this deficit in their CRM ecosystem.

    Customer Relationship Management (CRM)

    Social Media Management Platform (SMMP)

    Field Sales/Service Automation (FSA)

    Marketing Management Suites

    Sales Force Automation

    Email Marketing Tools

    Lead Management Automation (LMA)

    Customer Service Management Suites

    Customer Intelligence Systems

    Don’t adopt multiple point solutions without a genuine need: choose domains most in need of more functionality

    Some may find that the capabilities of a CRM suite are not enough to meet their specific requirements: supplementing a CRM suite with a targeted point solution can get the job done. A variety of CXM point solutions are designed to enhance your business processes and improve productivity.

    Sales

    Sales Force Automation: Automatically generates, qualifies, tracks, and contacts leads for sales representatives, minimizing time wasted on administrative duties.

    Field Sales: Allows field reps to go through the entire sales cycle (from quote to invoice) while offsite.

    Sales Compensation Management: Models, analyzes, and dispenses payouts to sales representatives.

    Marketing

    Social Media Management Platforms (SMMP): Manage and track multiple social media services, with extensive social data analysis and insight capabilities.

    Email Marketing Bureaus: Conduct email marketing campaigns and mine results to effectively target customers.

    Marketing Intelligence Systems: Perform in-depth searches on various data sources to create predictive models.

    Service

    Customer Service Management (CSM): Manages the customer support lifecycle with a comprehensive array of tools, usually above and beyond what’s in a CRM suite.

    Customer Service Knowledge Management (CSKM): Advanced knowledgebase and resolution tools.

    Field Service Automation (FSA): Manages customer support tickets, schedules work orders, tracks inventory and fleets, all on the go.

    Info-Tech Insight

    CRM and point solution integration is critical. A best-of-breed product that poorly integrates with your CRM suite compromises the value generated by the combined solution, such as a 360-degree customer view. Challenge point solution vendors to demonstrate integration capabilities with CRM packages.

    Refer to your use cases to decide whether to add a dedicated point solution alongside your CRM suite

    Know your end state and what kind of tool will get you there. Refer to your strategic requirements to evaluate CRM and point solution feature sets.

    Standalone CRM Suite

    Sales Conditions: Need selling and lead management capabilities for agents to perform the sales process, along with sales dashboards and statistics.

    Marketing or Communication Conditions: Need basic campaign management and ability to refresh contact records with information from social networks.

    Member Service Conditions: Need to keep basic customer records with multiple fields per record and basic channels such as email and telephony.

    Add a Best-of-Breed or Point Solution

    Environmental Conditions: An extensive customer base with many different interactions per customer along with industry specific or “niche” needs. Point solutions will benefit firms with deep needs in specific feature areas (e.g. social media or field service).

    Sales Conditions: Lengthy sales process and account management requirements for assessing and managing opportunities – in a technically complex sales process.

    Marketing Conditions: Need social media functionality for monitoring and social property management.

    Customer Service Conditions: Need complex multi-channel service processes and/or need for best-of-breed knowledgebase and service content management.

    Info-Tech Insight

    The volume and complexity of both customers and interactions have a direct effect on when to employ just a CRM suite and when to supplement with a point solution. Check to see if your CRM suite can perform a specific business requirement before deciding to evaluate potential point solutions.

    Use Info-Tech’s CXM Portfolio Designer to create an inventory of high-value customer interaction applications

    2.3.9 CXM Portfolio Designer

    The CXM Portfolio Designer features a set of questions geared toward understanding your needs for marketing, sales, and customer service enablement.

    These results are scored and used to suggest a comprehensive solution-level set of enterprise applications for CXM that can drive your application portfolio and help you make investment decisions in different areas such as CRM, marketing management, and customer intelligence.

    Sections of the tool:

    1. Introduction
    2. Customer Experience Management Questionnaire
    3. Business Unit Recommendations
    4. Enterprise-Level Recommendations

    INFO-TECH DELIVERABLE

    Understand the art of the possible and how emerging trends will affect your application portfolio (1)

    Cloud

    • The emergence and maturation of cloud technologies has broken down the barriers of software adoption.
    • Cloud has enabled easy-to-implement distributed sales centers for enterprises with global or highly fragmented workforces.
    • Cloud offers the agility, scalability, and flexibility needed to accommodate dynamic, evolving customer requirements while minimizing resourcing strain on IT and sales organizations.
    • It is now easier for small to medium enterprises to acquire and implement advanced sales capabilities to compete against larger competitors in a business environment where the need for business agility is key.
    • Although cost and resource reduction is a prominent view of the impact of cloud computing, it is also seen as an agile way to innovate and deliver a product/service experience that customers are looking for – the key to competitive differentiation.

    Mobile

    • Smartphones and other mobile devices were adopted faster than the worldwide web in the late 1990s, and the business and sales implications of widespread adoption cannot be ignored – mobile is changing how businesses operate.
      • Accenture’s Mobility Research Report states that 87% of companies in the study have been guided by a formal mobility strategy – either one that spans the enterprise or for specific business functions.
    • Mobile is now the first point of interaction with businesses. With this trend, gaining visibility into customer insights with mobile analytics is a top priority for organizations.
    • Enterprises need to develop and optimize mobile experiences for internal salespeople and customers alike as part of their sales strategy – use mobile to enable a competitive, differentiated sales force.
    • The use of mobile platforms by sales managers is becoming a norm. Sales enablement suites should support real-time performance metrics on mobile dashboards.

    Understand the art of the possible and how emerging trends will affect your application portfolio (2)

    Social

    • The rise of social networking brought customers together. Customers are now conversing with each other over a wide range of community channels that businesses neither own nor control.
      • The Power Shift: The use of social channels empowered customers to engage in real-time, unstructured conversations for the purpose of product/service evaluations. Those who are active in social environments come to wield considerable influence over the buying decisions of other prospects and customers.
    • Organizations need to identify the influencers and strategically engage them as well as developing an active presence in social communities that lead to sales.
    • Social media does have an impact on sales, both B2C and B2B. A study conducted in 2012 by Social Centered Selling states that 72.6% of sales people using social media as part of their sales process outperformed their peers and exceeded their quota 23% more often (see charts at right).

    The image shows two bar graphs, the one on top titled Achieving Quota: 2010-2012 and the one below titled Exceeding Quota: 2010-2012.

    (Social Centered Learning, n.d.)

    Understand the art of the possible and how emerging trends will affect your application portfolio (3)

    Internet of Things

    • Definition: The Internet of Things (IoT) is the network of physical objects accessed through the internet. These objects contain embedded technology to interact with internal states or the external environment.
    • Why is this interesting?
      • IoT will make it possible for everybody and everything to be connected at all times, processing information in real time. The result will be new ways of making business and sales decisions supported by the availability of information.
      • With ubiquitous connectivity, the current product design-centric view of consumers is changing to one of experience design that aims to characterize the customer relationship with a series of integrated interaction touchpoints.
      • The above change contributes to the shift in focus from experience and will mean further acceleration of the convergence of customer-centric business functions. IoT will blur the lines between marketing, sales, and customer service.
      • Products or systems linked to products are capable of self-operating, learning, updating, and correcting by analyzing real-time data.
      • Take for example, an inventory scale in a large warehouse connected to the company’s supply chain management (SCM) system. When a certain inventory weight threshold is reached due to outgoing shipments, the scale automatically sends out a purchase requisition to restock inventory levels to meet upcoming demand.
    • The IoT will eventually begin to transform existing business processes and force organizations to fundamentally rethink how they produce, operate, and service their customers.

    The image shows a graphic titled The Connected Life by 2020, and shows a number of statistics on use of connected devices over time.

    For categories covered by existing applications, determine the disposition for each app: grow it or cut it loose

    Use the two-by-two matrix below to structure your optimal CXM application portfolio. For more help, refer to Info-Tech’s blueprint, Use Agile Application Rationalization Instead of Going Big Bang.

    1

    0

    Richness of Functionality

    INTEGRATE RETAIN
    1
    REPLACE REPLACE OR ENHANCE

    0

    Degree of Integration

    Integrate: The application is functionally rich, so spend time and effort integrating it with other modules by building or enhancing interfaces.

    Retain: The application satisfies both functionality and integration requirements, so it should be considered for retention.

    Replace/Enhance: The module offers poor functionality but is well integrated with other modules. If enhancing for functionality is easy (e.g. through configuration or custom development), consider enhancement or replace it.

    Replace: The application neither offers the functionality sought nor is it integrated with other modules, and thus should be considered for replacement.

    Activity: Brainstorm the art of the possible, and build and finalize the CXM application portfolio

    2.3.10 1-2 hours

    Input

    • Process gaps identified (output of Activity 2.3.9)

    Output

    • CXM application portfolio
    • CXM Strategy Stakeholder Presentation

    Materials

    Participants

    • Project Team

    Instructions

    1. Review the complete list of strategic requirements identified in the preceding exercises, as well as business process maps.
    2. Identify which application would link to which process (e.g. customer acquisition, customer service resolution, etc.).
    3. Use Info-Tech’s CXM Portfolio Designer to create an inventory of high-value customer interaction applications.
    4. Define rationalization and investment areas.
    5. Document your outputs in the CXM Strategy Stakeholder Presentation Template.

    Example: Brainstorming the Art of the Possible

    Application Gap Satisfied Related Process Number of Linked Requirements Do we have the system? Priority
    LMA
    • Lead Generation
    • Social Lead Management
    • CRM Integration
    Sales 8 No Business Critical
    Customer Intelligence
    • Web Analytics
    • Customer Journey Tracking
    Customer Service 6 Yes Business Enabling
    ... ... ... ... ... ...

    Use Info-Tech’s comprehensive reports to make granular vendor selection decisions

    Now that you have developed the CXM application portfolio and identified areas of new investment, you’re well positioned to execute specific vendor selection projects. After you have built out your initiatives roadmap in phase 3, the following reports provide in-depth vendor reviews, feature guides, and tools and templates to assist with selection and implementation.

    Info-Tech Insight

    Not all applications are created equally well for each use case. The vendor reports help you make informed procurement decisions by segmenting vendor capabilities among major use cases. The strategic requirements identified as part of this project should be used to select the use case that best fits your needs.

    If you want additional support, have our analyst guide you through this phase as part of an Info-Tech workshop

    Book a workshop with our Info-Tech analysts:

    2.3.2; 2.3.3 Shortlist and map the key top-level business processes

    Based on experience working with organizations in similar verticals, the facilitator will help your team map out key sample workflows for marketing, sales, and customer service.

    2.3.6 Create your strategic requirements for CXM

    Drawing on the preceding exercises, the facilitator will work with the team to create a comprehensive list of strategic requirements that will be used to drive technology decisions and roadmap initiatives.

    2.3.10 Create and finalize the CXM application portfolio

    Using the strategic requirements gathered through internal, external, and technology analysis up to this point, a facilitator will assist you in assembling a categorical technology application portfolio to support CXM.

    Step 2.4: Develop Deployment Best Practices

    Phase 1

    1.1 Create the Project Vision

    1.2 Structure the Project

    Phase 2

    2.1 Scan the External Environment

    2.2 Assess the Current State of CXM

    2.3 Create an Application Portfolio

    2.4 Develop Deployment Best Practices

    Phase 3

    3.1 Create an Initiative Rollout Plan

    3.2 Confirm and Finalize the CXM Blueprint

    Activities:

    • Develop a CXM integration map
    • Develop a mitigation plan for poor quality customer data
    • Create a framework for end-user adoption of CXM applications

    Outcomes:

    • CXM application portfolio integration map
    • Data quality preservation plan
    • End-user adoption plan

    Develop an integration map to specify which applications will interface with each other

    Integration is paramount: your CXM application portfolio must work as a unified face to the customer. Create an integration map to reflect a system of record and the exchange of data.

    • CRM
      • ERP
      • Telephony Systems (IVR, CTI)
      • Directory Services
      • Email
      • Content Management
      • Point Solutions (SMMP, MMS)

    The points of integration that you’ll need to establish must be based on the objectives and requirements that have informed the creation of the CXM application portfolio. For instance, achieving improved customer insights would necessitate a well-integrated portfolio with customer interaction point solutions, business intelligence tools, and customer data warehouses in order to draw the information necessary to build insight. To increase customer engagement, channel integration is a must (i.e. with robust links to unified communications solutions, email, and VoIP telephony systems).

    Info-Tech Insight

    If the CXM application portfolio is fragmented, it will be nearly impossible to build a cohesive view of the customer and deliver a consistent customer experience. Points of integration (POIs) are the junctions between the applications that make up the CXM portfolio. They are essential to creating value, particularly in customer insight-focused and omnichannel-focused deployments. Be sure to include enterprise applications that are not included in the CXM application portfolio. Popular systems to consider for POIs include billing, directory services, content management, and collaboration tools.

    After identifying points of integration, profile them by business significance, complexity, and investment required

    • After enumerating points of integration between the CRM platform and other CXM applications and data sources, profile them by business significance and complexity required to determine a rank-ordering of priorities.
    • Points of integration that are of high business significance with low complexity are your must do’s – these are your quick wins that deliver maximum value without too much cost. This is typically the case when integrating a vendor-to-vendor solution with available native connectors.
    • On the opposite end of the spectrum are your POIs that will require extensive work to deliver but offer negligible value. These are your should not do’s – typically, these are niche requests for integration that will only benefit the workflows of a small (and low priority) group of end users. Only accommodate them if you have slack time and budget built into your implementation timeline.

    The image shows a square matrix with Point of Integration Value Matrix in the centre. On the X-axis is Business Significance, and on the Y-axis is POI complexity. In the upper left quadrant is Should Not Do, upper right is Should Do, lower left is Could Do, and lower right is Must do.

    "Find the absolute minimum number of ‘quick wins’ – the POIs you need from day one that are necessary to keep end users happy and deliver value." – Maria Cindric, Australian Catholic University Source: Interview

    Activity: Develop a CXM application integration map

    2.4.1 1 hour

    Input

    • CXM application portfolio (output of Activity 2.3.10)

    Output

    • CXM application portfolio integration map
    • CXM Strategy Stakeholder Presentation

    Materials

    • Sticky notes
    • Whiteboard
    • Markers

    Participants

    • Project Team

    Instructions

    1. On sticky notes, record the list of applications that comprise the CXM application portfolio (built in Activity 2.3.10) and all other relevant applications. Post the sticky notes on a whiteboard so you can visualize the portfolio.
    2. Discuss the key objectives and requirements that will drive the integration design of the CXM application portfolio.
    3. As deemed necessary by step 2, rearrange the sticky notes and draw connecting arrows between applications to reflect their integration. Allow the point of the arrow to indicate direction of data exchanges.
    4. Document your outputs in the CXM Strategy Stakeholder Presentation Template.

    Example: Mapping the Integration of CXM Applications

    The image shows several yellow rectangles with text in them, connected by arrows.

    Plug the hole and bail the boat – plan to be preventative and corrective with customer data quality initiatives

    Data quality is king: if your customer data is garbage in, it will be garbage out. Enable strategic CXM decision making with effective planning of data quality initiatives.

    Identify and Eliminate Dead Weight

    Poor data can originate in the firm’s system of record, which is typically the CRM system. Custom queries, stored procedures, or profiling tools can be used to assess the key problem areas.

    Loose rules in the CRM system lead to records of no significant value in the database. Those rules need to be fixed, but if changes are made before the data is fixed, users could encounter database or application errors, which will reduce user confidence in the system.

    • Conduct a data flow analysis: map the path that data takes through the organization.
    • Use a mass cleanup to identify and destroy dead weight data. Merge duplicates either manually or with the aid of software tools. Delete incomplete data, taking care to reassign related data.
    • COTS packages typically allow power users to merge records without creating orphaned records in related tables, but custom-built applications typically require IT expertise.

    Create and Enforce Standards & Policies

    Now that the data has been cleaned, protect the system from relapsing.

    Work with business users to find out what types of data require validation and which fields should have changes audited. Whenever possible, implement drop-down lists to standardize values and make programming changes to ensure that truncation ceases.

    • Truncated data is usually caused by mismatches in data structures during either one-time data loads or ongoing data integrations.
    • Don’t go overboard on assigning required fields – users will just put key data in note fields.
    • Discourage the use of unstructured note fields: the data is effectively lost unless it gets subpoenaed.
    • To specify policies, use Info-Tech’s Master Data Record Tool.

    Profile your customer and sales-related data

    Applications are a critical component of how IT supports Sales, but IT also needs to help Sales keep its data current and accurate. Conducting a sales data audit is critical to ensure Sales has the right information at the right time.

    Info-Tech Insight

    Data is king. More than ever, having accurate data is essential for your organization to win in hyper-competitive marketplaces. Prudent current state analysis looks at both the overall data model and data architecture, as well as assessing data quality within critical sales-related repositories. As the amount of customer data grows exponentially due to the rise of mobility and the Internet of Things, you must have a forward-looking data model and data marts/customer data warehouse to support sales-relevant decisions.

    • A current state analysis for sales data follows a multi-step process:
      • Determine the location of all sales-relevant and customer data – the sales data inventory. Data can reside in applications, warehouses, and documents (e.g. Excel and Access files) – be sure to take a holistic approach.
    • For each data source, assess data quality across the following categories:
      • Completeness
      • Currency (Relevancy)
      • Correctness
      • Duplication
    • After assessing data quality, determine which repositories need the most attention by IT and Sales. We will look at opportunities for data consolidation later in the blueprint.

    INFO-TECH OPPORTUNITY

    Refer to Info-Tech’s Develop a Master Data Management Strategy and Roadmap blueprint for further reference and assistance in data management for your sales-IT alignment.

    Activity: Develop a mitigation plan for poor quality customer data

    2.4.2 30 minutes

    Input

    • List of departments involved in maintenance of CXM data

    Output

    • Data quality preservation plan
    • CXM Strategy Stakeholder Presentation

    Materials

    • Whiteboard
    • Markers

    Participants

    • Project Team

    Instructions

    1. Inventory a list of departments that will be interacting directly with CXM data.
    2. Identify data quality cleansing and preservation initiatives, such as those in previous examples.
    3. Assign accountability to an individual in the department as a data steward. When deciding on a data steward, consider the following:
    • Data stewards are designated full-time employees who serve as the go-to resource for all issues pertaining to data quality, including keeping a particular data silo clean and free of errors.
    • Data stewards are typically mid-level managers in the business (not IT), preferably with an interest in improving data quality and a relatively high degree of tech-savviness.
    • Data stewards can sometimes be created as a new role with a dedicated FTE, but this is not usually cost effective for small and mid-sized firms.
    • Instead, diffuse the steward role across several existing positions, including one for CRM and other marketing, sales, and service applications.
  • Document your outputs in the CXM Strategy Stakeholder Presentation Template.
  • Example: Data Steward Structure

    Department A

    • Data Steward (CRM)
    • Data Steward (ERP)

    Department B

    • Data Steward (All)

    Department C

    • Data Steward (All)

    Determine if a customer data warehouse will add value to your CXM technology-enablement strategy

    A customer data warehouse (CDW) “is a subject-oriented, integrated, time-variant, non-volatile collection of data used to support the strategic decision-making process across marketing, sales, and service. It is the central point of data integration for customer intelligence and is the source of data for the data marts, delivering a common view of customer data” (Corporate Information Factory, n.d.).

    Analogy

    CDWs are like a buffet. All the food items are in the buffet. Likewise, your corporate data sources are centralized into one repository. There are so many food items in a buffet that you may need to organize them into separate food stations (data marts) for easier access.

    Examples/Use Cases

    • Time series analyses with historical data
    • Enterprise level, common view analyses
    • Integrated, comprehensive customer profiles
    • One-stop repository of all corporate information

    Pros

    • Top-down architectural planning
    • Subject areas are integrated
    • Time-variant, changes to the data are tracked
    • Non-volatile, data is never over-written or deleted

    Cons

    • A massive amount of corporate information
    • Slower delivery
    • Changes are harder to make
    • Data format is not very business friendly

    Activity: Assess the need for a customer data warehouse

    2.4.3. 30 minutes

    Input

    • List of data sources
    • Data inflows and outflows

    Output

    • Data quality preservation plan
    • CXM Strategy Stakeholder Presentation

    Materials

    • Whiteboard
    • Markers

    Participants

    • Project Team

    Instructions

    1. Create a shortlist of customer data sources.
    2. Profile the integration points that are necessary to support inflows and outflows of customer data.
    3. Ask the following questions around the need for a CDW based on these data sources and points of integration:
    • What is the volume of customer information that needs to be stored? The greater the capacity, the more likely that you should build a dedicated CDW.
    • How complex is the data? The more complex the data, the greater the need for a CDW.
    • How often will data interchange happen between various applications and data sources? The greater and more frequent the interchange, the greater the need for a CDW.
    • What are your organizational capabilities for building a CDW? Do you have the resources in-house to create a CDW at this time?
  • Document your outputs in the CXM Strategy Stakeholder Presentation Template.
  • INFO-TECH OPPORTUNITY

    Refer to Info-Tech’s Build an Agile Data Warehouse blueprint for more information on building a centralized and integrated data warehouse.

    Create a plan for end-user training on new (or refocused) CXM applications and data quality processes

    All training modules will be different, but some will have overlapping areas of interest.

    – Assign Project Evangelists – Analytics Training – Mobile Training

    Application Training

    • Customer Service - Assign Project Evangelists – Analytics Training – Mobile Training
      • Focus training on:
        • What to do with inbound tickets.
        • Routing and escalation features.
        • How to use knowledge management features effectively.
        • Call center capabilities.
    • Sales – Assign Project Evangelists – Analytics Training – Mobile Training
      • Focus training on:
        • Recording of opportunities, leads, and deals.
        • How to maximize sales with sales support decision tree.
    • Marketing - Assign Project Evangelists – Analytics Training
      • Focus training on:
        • Campaign management features.
        • Social media monitoring and engagement capabilities.
    • IT
      • Focus training on:
        • Familiarization with the software.
        • Software integration with other enterprise applications.
        • The technical support needed to maintain the system in the future.

    Info-Tech Insight

    Train customers too. Keep the customer-facing sales portals simple and intuitive, have clear explanations/instructions under important functions (e.g. brief directions on how to initiate service inquiries), and provide examples of proper uses (e.g. effective searches). Make sure customers are aware of escalation options available to them if self-service falls short.

    Ensure adoption with a formal communication process to keep departments apprised of new application rollouts

    The team leading the rollout of new initiatives (be they applications, new governance structures, or data quality procedures) should establish a communication process to ensure management and users are well informed.

    CXM-related department groups or designated trainers should take the lead and implement a process for:

    • Scheduling application platform/process rollout/kick-off meetings.
    • Soliciting preliminary input from the attending groups to develop further training plans.
    • Establishing communication paths and the key communication agents from each department who are responsible for keeping lines open moving forward.

    The overall objective for inter-departmental kick-off meetings is to confirm that all parties agree on certain key points and understand alignment rationale and new sales app or process functionality.

    The kick-off process will significantly improve internal communications by inviting all affected internal IT groups, including business units, to work together to address significant issues before the application process is formally activated.

    The kick-off meeting(s) should encompass:

    • Target business-user requirements
    • The high-level application overview
    • Tangible business benefits of alignment
    • Special consideration needs
    • Other IT department needs
    • Target quality of service (QoS) metrics

    Info-Tech Insight

    Determine who in each department will send out a message about initiative implementation, the tone of the message, the medium, and the delivery date.

    Construct a formal communication plan to engage stakeholders through structured channels

    Tangible Elements of a Communications Plan

    • Stakeholder Group Name
    • Stakeholder Description
    • Message
    • Concerns Relative to Application Maintenance
    • Communication Medium
    • Role Responsible for Communication
    • Frequency
    • Start and End Date

    Intangible Elements of a Communications Plan

    • Establish biweekly meetings with representatives from sales functional groups, who are tasked with reporting on:
      • Benefits of revised processes
      • Metrics of success
      • Resource restructuring
    • Establish a monthly interdepartmental meeting, where all representatives from sales and IT leadership discuss pressing bug fixes and minor process improvements.
    • Create a webinar series, complete with Q&A, so that stakeholders can reference these changes at their leisure.

    Info-Tech Insight

    Every piece of information that you give to a stakeholder that is not directly relevant to their interests is a distraction from your core message. Always remember to tailor the message, medium, and timing accordingly.

    Carry the CXM value forward with linkage and relationships between sales, marketing, service, and IT

    Once the sales-IT alignment committees have been formed, create organizational cadence through a variety of formal and informal gatherings between the two business functions.

    • Organizations typically fall in one of three maturity stages: isolation, collaboration, or synergy. Strive to achieve business-technology synergy at the operational level.
    • Although collaboration cannot be mandated, it can be facilitated. Start with a simple gauge of the two functions’ satisfaction with each other, and determine where and how inter-functional communication and synergy can be constructed.

    Isolation

    The image shows four shapes, with the words IT, Sales, Customer Service, and Marketing in them.

    • Point solutions are implemented on an ad-hoc basis by individual departments for specific projects.
    • Internal IT is rarely involved in these projects from beginning to end.

    Collaboration

    The image features that same four shapes and text from the previous image, but this time they are connected by dotted lines.

    • There is a formal cross-departmental effort to integrate some point solutions.
    • Internal IT gets involved to integrate systems and then support system interactions.

    Synergy

    The image features the same shapes and text from previous instances, except the shapes are now connect by solid lines and the entire image is surrounded by dotted lines.

    • Cross-functional, business technology teams are established to work on IT-enabled revenue generation initiatives.
    • Team members are collocated if possible.

    If you want additional support, have our analysts guide you through this phase as part of an Info-Tech workshop

    Book a workshop with our Info-Tech analysts:

    2.4.1 Develop a CXM application integration map

    Using the inventory of existing CXM-supporting applications and the newly formed CXM application portfolio as inputs, your facilitator will assist you in creating an integration map of applications to establish a system of record and flow of data.

    2.4.2 Develop a mitigation plan for poor quality customer data

    Our facilitator will educate your stakeholders on the importance of quality data and guide you through the creation of a mitigation plan for data preservation.

    2.4.3 Assess the need for a customer data warehouse

    Addressing important factors such as data volume, complexity, and flow, a facilitator will help you assess whether or not a customer data warehouse for CXM is the right fit for your organization.

    Phase 3

    Finalize the CXM Framework

    Build a Strong Technology Foundation for Customer Experience Management

    Phase 3 outline

    Call 1-888-670-8889 or email GuidedImplementations@InfoTech.com for more information.

    Complete these steps on your own, or call us to complete a guided implementation. A guided implementation is a series of 2-3 advisory calls that help you execute each phase of a project. They are included in most advisory memberships.

    Guided Implementation 3: Finalize the CXM Framework

    Proposed Time to Completion: 1 week

    Step 3.1: Create an Initiative Rollout Plan

    Start with an analyst kick-off call:

    • Discuss strategic requirements and the associated application portfolio that has been proposed.

    Then complete these activities…

    • Initiatives prioritization

    With these tools & templates:

    • CXM Strategy Stakeholder Presentation Template

    Step 3.2: Confirm and Finalize the CXM Blueprint

    Review findings with analyst:

    • Discuss roadmap and next steps in terms of rationalizing and implementing specific technology-centric initiatives or rollouts.

    Then complete these activities…

    • Confirm stakeholder strategy presentation

    With these tools & templates:

    • CXM Strategy Stakeholder Presentation Template

    Phase 3 Results & Insights:

    • Initiatives roadmap

    Step 3.1: Create an Initiative Rollout Plan

    Phase 1

    1.1 Create the Project Vision

    1.2 Structure the Project

    Phase 2

    2.1 Scan the External Environment

    2.2 Assess the Current State of CXM

    2.3 Create an Application Portfolio

    2.4 Develop Deployment Best Practices

    Phase 3

    3.1 Create an Initiative Rollout Plan

    3.2 Confirm and Finalize the CXM Blueprint

    Activities:

    • Create a risk management plan
    • Brainstorm initiatives for CXM roadmap
    • Identify dependencies and enabling projects for your CXM roadmap
    • Complete the CXM roadmap

    Outcomes:

    • Risk management plan
    • CXM roadmap
      • Quick-win initiatives

    A CXM technology-enablement roadmap will provide smooth and timely implementation of your apps/initiatives

    Creating a comprehensive CXM strategy roadmap reduces the risk of rework, misallocation of resources, and project delays or abandonment.

    • People
    • Processes
    • Technology
    • Timeline
    • Tasks
    • Budget

    Benefits of a Roadmap

    1. Prioritize execution of initiatives in alignment with business, IT, and needs.
    2. Create clearly defined roles and responsibilities for IT and business stakeholders.
    3. Establish clear timelines for rollout of initiatives.
    4. Identify key functional areas and processes.
    5. Highlight dependencies and prerequisites for successful deployment.
    6. Reduce the risk of rework due to poor execution.

    Implement planning and controls for project execution

    Risk Management

    • Track risks associated with your CXM project.
    • Assign owners and create plans for resolving open risks.
    • Identify risks associated with related projects.
    • Create a plan for effectively communicating project risks.

    Change Management

    • Brainstorm a high-level training plan for various users of the CXM.
    • Create a communication plan to notify stakeholders and impacted users about the tool and how it will alter their workday and performance of role activities.
    • Establish a formal change management process that is flexible enough to meet the demands for change.

    Project Management

    • Conduct a post-mortem to evaluate the completion of the CXM strategy.
    • Design the project management process to be adaptive in nature.
    • Communication is key to project success, whether it is to external stakeholders or internal project team members..
    • Review the project’s performance against metrics and expectations.

    INFO-TECH OPPORTUNITIES

    Optimize the Change Management Process

    You need to design a process that is flexible enough to meet demand for change and strict enough to protect the live environment from change-related incidents.

    Create Project Management Success

    Investing time up front to plan the project and implementing best practices during project execution to ensure the project is delivered with the planned outcome and quality is critical to project success.

    Activity: Create a risk management plan

    3.1.1 45 minutes

    Input

    • Inventory of risks

    Output

    • Risk management plan
    • CXM Strategy Stakeholder Presentation

    Materials

    • Whiteboard
    • Markers

    Participants

    • Project Team

    Instructions

    1. Create a list of possible risks that may hamper the progress of your CXM project.
    2. Classify risks as strategy-based, related to planning, or systems-based, related to technology.
    3. Brainstorm mitigation strategies to overcome each listed risk.
    4. On a score of 1 to 3, determine the impact of each risk on the success of the project.
    5. On a score of 1 to 3, determine the likelihood of the occurrence for each risk.
    6. Document your outputs in the CXM Strategy Stakeholder Presentation Template.

    Example: Constructing a Risk Management Plan

    Risk Impact Likelihood Mitigation Effort
    Strategy Risks Project over budget
    • Detailed project plan
    • Pricing guarantees
    Inadequate content governance
    System Risks Integration with additional systems
    • Develop integration plan and begin testing integration methods early in the project
    .... ... ... ...

    Likelihood

    1 – High/ Needs Focus

    2 – Can Be Mitigated

    3 - Unlikely

    Impact

    1 - High Risk

    2 - Moderate Risk

    3 - Minimal Risk

    Prepare contingency plans to minimize time spent handling unexpected risks

    Understanding technical and strategic risks can help you establish contingency measures to reduce the likelihood that risks will occur. Devise mitigation strategies to help offset the impact of risks if contingency measures are not enough.

    Remember

    The biggest sources of risk in a CXM strategy are lack of planning, poorly defined requirements, and lack of governance.

    Apply the following mitigation tips to avoid pitfalls and delays.

    Risk Mitigation Tips

    • Upfront planning
    • Realistic timelines
    • Resource support
    • Change management
    • Executive sponsorship
    • Sufficient funding
    • Expectation setting
    1. Project Starts
    • Expectations are high
  • Project Workload Increases
    • Expectations are high
  • Pit of Despair
    • Why are we doing this?
  • Project Nears Close
    • Benefits are being realized
  • Implementation is Completed
    • Learning curve dip
  • Standardization & Optimization
    • Benefits are high
  • Identify factors to complete your CXM initiatives roadmap

    Completion of initiatives for your CXM project will be contingent upon multiple variables.

    Defining Dependencies

    Initiative complexity will define the need for enabling projects. Create a process to define dependencies:

    1. Enabling projects: complex prerequisites.
    2. Preceding tasks: direct and simplified assignments.

    Establishing a Timeline

    • Assign realistic timelines for each initiative to ensure smooth progress.
    • Use milestones and stage gates to track the progress of your initiatives and tasks.

    Defining Importance

    • Based on requirements gathering, identify the importance of each initiative to your marketing department.
    • Each initiative can be ranked high, medium, or low.

    Assigning Ownership

    • Owners are responsible for on-time completion of their assigned initiatives.
    • Populate a RACI chart to ensure coverage of all initiatives.

    Complex....Initiative

    • Enabling Project
      • Preceding Task
      • Preceding Task
    • Enabling Project
      • Preceding Task
      • Preceding Task

    Simple....Initiative

    • Preceding Task
    • Preceding Task
    • Preceding Task

    Activity: Brainstorm CXM application initiatives for implementation in alignment with business needs

    3.1.2 45 minutes

    Input

    • Inventory of CXM initiatives

    Output

    • Prioritized and quick-win initiatives
    • CXM Strategy Stakeholder Presentation

    Materials

    • Whiteboard
    • Markers

    Participants

    • Project Team

    Instructions

    1. As a team, identify and list CXM initiatives that need to be addressed.
    2. Plot the initiatives on the complexity-value matrix to determine priority.
    3. Identify quick wins: initiatives that can realize quick benefits with little effort.
    4. Document your outputs in the CXM Strategy Stakeholder Presentation Template.

    Example: Importance-Capability Matrix

    The image shows a matrix, with Initiative Complexity on the X-axis, and Business Value on the Y-axis. There are circle of different sizes in the matrix.

    Pinpoint quick wins: high importance, low effort initiatives.

    The size of each plotted initiative must indicate the effort or the complexity and time required to complete.
    Top Right Quadrant Strategic Projects
    Top Left Quadrant Quick Wins
    Bottom Right Quadrant Risky Bets
    Bottom Left Quadrant Discretionary Projects

    Activity: Identify any dependencies or enabling projects for your CXM roadmap

    3.1.3 1 hour

    Input

    • Implementation initiatives
    • Dependencies

    Output

    • CXM project dependencies

    Materials

    • Sticky notes
    • Whiteboard
    • Markers

    Participants

    • Project Team

    Instructions

    1. Using sticky notes and a whiteboard, have each team member rank the compiled initiatives in terms of priority.
    2. Determine preceding tasks or enabling projects that each initiative is dependent upon.
    3. Determine realistic timelines to complete each quick win, enabling project, and long-term initiative.
    4. Assign an owner for each initiative.

    Example: Project Dependencies

    Initiative: Omnichannel E-Commerce

    Dependency: WEM Suite Deployment; CRM Suite Deployment; Order Fulfillment Capabilities

    Activity: Complete the implementation roadmap

    3.1.4 30 minutes

    Input

    • Implementation initiatives
    • Dependencies

    Output

    • CXM Roadmap
    • CXM Strategy Stakeholder Presentation

    Materials

    • Whiteboard
    • Markers

    Participants

    • Project Team

    Instructions

    1. Establish time frames to highlight enabling projects, quick wins, and long-term initiatives.
    2. Indicate the importance of each initiative as high, medium, or low based on the output in Activity 3.1.2.
    3. Assign each initiative to a member of the project team. Each owner will be responsible for the execution of a given initiative as planned.
    4. Document your outputs in the CXM Strategy Stakeholder Presentation Template.

    Example: Importance-Capability Matrix

    Importance Initiative Owner Completion Date
    Example Projects High Gather business requirements. Project Manager MM/DD/YYYY
    Quick Wins
    Long Term Medium Implement e-commerce across all sites. CFO & Web Manager MM/DD/YYYY

    Importance

    • High
    • Medium
    • Low

    If you want additional support, have our analysts guide you through this phase as part of an Info-Tech workshop

    Book a workshop with our Info-Tech analysts:

    • To accelerate this project, engage your IT team in an Info-Tech workshop with an Info-Tech analyst team.
    • Info-Tech analysts will join you and your team onsite at your location or welcome you to Info-Tech’s historic Toronto office to participate in an innovative onsite workshop.
    • Contact your account manager (www.infotech.com/account), or email Workshops@InfoTech.com for more information.

    The following are sample activities that will be conducted by Info-Tech analysts with your team:

    3.1.1 Create a risk management plan

    Based on the workshop exercises, the facilitator will work with the core team to design a priority-based risk mitigation plan that enumerates the most salient risks to the CXM project and addresses them.

    3.1.2; 3.1.3; 3.1.4 Identify initiative dependencies and create the CXM roadmap

    After identifying dependencies, our facilitators will work with your IT SMEs and business stakeholders to create a comprehensive roadmap, outlining the initiatives needed to carry out your CXM strategy roadmap.

    Step 3.2: Confirm and Finalize the CXM Blueprint

    Phase 1

    1.1 Create the Project Vision

    1.2 Structure the Project

    Phase 2

    2.1 Scan the External Environment

    2.2 Assess the Current State of CXM

    2.3 Create an Application Portfolio

    2.4 Develop Deployment Best Practices

    Phase 3

    3.1 Create an Initiative Rollout Plan

    3.2 Confirm and Finalize the CXM Blueprint

    Activities:

    • Identify success metrics
    • Create a stakeholder power map
    • Create a stakeholder communication plan
    • Complete and present CXM strategy stakeholder presentation

    Outcomes:

    • Stakeholder communication plan
    • CXM strategy stakeholder presentation

    Ensure that your CXM applications are improving the performance of targeted processes by establishing metrics

    Key Performance Indicators (KPIs)

    Key performance indicators (KPIs) are quantifiable measures that demonstrate the effectiveness of a process and its ability to meet business objectives.

    Questions to Ask

    1. What outputs of the process can be used to measure success?
    2. How do you measure process efficiency and effectiveness?

    Creating KPIs

    Specific

    Measurable

    Achievable

    Realistic

    Time-bound

    Follow the SMART methodology when developing KPIs for each process.

    Adhering to this methodology is a key component of the Lean management methodology. This framework will help you avoid establishing general metrics that aren’t relevant.

    Info-Tech Insight

    Metrics are essential to your ability to measure and communicate the success of the CXM strategy to the business. Speak the same language as the business and choose metrics that relate to marketing, sales, and customer service objectives.

    Activity: Identify metrics to communicate process success

    3.2.1 1 hour

    Input

    • Key organizational objectives

    Output

    • Strategic business metrics
    • CXM Strategy Stakeholder Presentation

    Materials

    • Whiteboard
    • Markers

    Participants

    • Project Team

    Instructions

    1. Recap the major functions that CXM will focus on (e.g. marketing, sales, customer service, web experience management, social media management, etc.)
    2. Identify business metrics that reflect organizational objectives for each function.
    3. Establish goals for each metric (as exemplified below).
    4. Document your outputs in the CXM Strategy Stakeholder Presentation Template.
    5. Communicate the chosen metrics and the respective goals to stakeholders.

    Example: Metrics for Marketing, Sales, and Customer Service Functions

    Metric Example
    Marketing Customer acquisition cost X% decrease in costs relating to advertising spend
    Ratio of lifetime customer value X% decrease in customer churn
    Marketing originated customer % X% increase in % of customer acquisition driven by marketing
    Sales Conversion rate X% increase conversion of lead to sale
    Lead response time X% decrease in response time per lead
    Opportunity-to-win ratio X% increase in monthly/annual opportunity-to-win ratio
    Customer Service First response time X% decreased time it takes for customer to receive first response
    Time-to-resolution X% decrease of average time-to-resolution
    Customer satisfaction X% improvement of customer satisfaction ratings on immediate feedback survey

    Use Info-Tech’s Stakeholder Power Map Template to identify stakeholders crucial to CXM application rollouts

    3.2.2 Stakeholder Power Map Template

    Use this template and its power map to help visualize the importance of various stakeholders and their concerns. Prioritize your time according to the most powerful and most impacted stakeholders.

    Answer questions about each stakeholder:

    • Power: How much influence does the stakeholder have? Enough to drive the project forward or into the ground?
    • Involvement: How interested is the stakeholder? How involved is the stakeholder in the project already?
    • Impact: To what degree will the stakeholder be impacted? Will this significantly change how they do their job?
    • Support: Is the stakeholder a supporter of the project? Neutral? A resistor?

    Focus on key players: relevant stakeholders who have high power, should have high involvement, and are highly impacted.

    INFO-TECH DELIVERABLE

    Stakeholder Power Map Template

    Use Info-Tech’s Stakeholder Communication Planning Template to document initiatives and track communication

    3.2.3 Stakeholder Communication Planning Template

    Use the Stakeholder Communication Planning Template to document your list of initiative stakeholders so you can track them and plan communication throughout the initiative.

    Track the communication methods needed to convey information regarding CXM initiatives. Communicate how a specific initiative will impact the way employees work and the work they do.

    Sections of the document:

    1. Document the Stakeholder Power Map (output of Tool 3.2.2).
    2. Complete the Communicate Management Plan to aid in the planning and tracking of communication and training.

    INFO-TECH DELIVERABLE

    Activity: Create a stakeholder power map and communication plan

    3.2.4 1 hour

    Input

    • Stakeholder power map

    Output

    • Stakeholder communication plan
    • CXM Strategy Stakeholder Presentation

    Materials

    • Info-Tech’s Stakeholder Communication Planning Template
    • Info-Tech’s Stakeholder Power Map Template

    Participants

    • Project Team

    Instructions

    1. Using Info-Tech’s Stakeholder Power Map Template, identify key stakeholders for ensuring the success of the CXM strategy (Tool 3.2.2).
    2. Using Info-Tech’s Stakeholder Communication Plan Template, construct a communication plan to communicate and track CXM initiatives with all CXM stakeholders (Tool 3.2.3).
    3. Document your outputs in the CXM Strategy Stakeholder Presentation Template.

    Use Info-Tech’s CXM Strategy Stakeholder Presentation Template to sell your CXM strategy to the business

    3.2.5 CXM Strategy Stakeholder Presentation Template

    Complete the presentation template as indicated when you see the green icon throughout this deck. Include the outputs of all activities that are marked with this icon.

    Info-Tech has designed the CXM Strategy Stakeholder Presentation Template to capture the most critical aspects of the CXM strategy. Customize it to best convey your message to project stakeholders and to suit your organization.

    The presentation should be no longer than one hour. However, additional slides can be added at the discretion of the presenter. Make sure there is adequate time for a question and answer period.

    INFO-TECH DELIVERABLE

    After the presentation, email the deck to stakeholders to ensure they have it available for their own reference.

    Activity: Determine the measured value received from the project

    3.2.6 30 minutes

    Input

    • Project Metrics

    Output

    • Measured Value Calculation

    Materials

    • Workbook

    Participants

    • Project Team

    Instructions

    1. Review project metrics identified in phase 1 and associated benchmarks.
    2. After executing the CXM project, compare metrics that were identified in the benchmarks with the revised and assess the delta.
    3. Calculate the percentage change and quantify dollar impact (i.e. as a result of increased customer acquisition or retention).

    If you want additional support, have our analysts guide you through this phase as part of an Info-Tech workshop

    Book a workshop with our Info-Tech analysts:

    • To accelerate this project, engage your IT team in an Info-Tech workshop with an Info-Tech analyst team.
    • Info-Tech analysts will join you and your team onsite at your location or welcome you to Info-Tech’s historic Toronto office to participate in an innovative onsite workshop.
    • Contact your account manager (www.infotech.com/account), or email Workshops@InfoTech.com for more information.

    The following are sample activities that will be conducted by Info-Tech analysts with your team:

    3.2.4 Create a stakeholder power map and communication plan

    An analyst will walk the project team through the creation of a communication plan, inclusive of project metrics and their respective goals. If you are planning a variety of CXM initiatives, track how the change will be communicated and to whom. Determine the employees who will be impacted by the change.

    Insight breakdown

    Insight 1

    • IT must work in lockstep with Marketing, Sales, and Customer Service to develop a comprehensive technology-enablement strategy for CXM.
    • As IT works with its stakeholders in the business, it must endeavor to capture and use the voice of the customer in driving strategic requirements for CXM portfolio design.
    • IT must consider the external environment, customer personas, and internal processes as it designs strategic requirements to build the CXM application portfolio.

    Insight 2

    • The cloud is bringing significant disruption to the CXM space: to maintain relevancy, IT must become deeply involved in ensuring alignment between vendor capabilities and strategic requirements.
    • IT must serve as a trusted advisor on technical implementation challenges related to CXM, such as data quality, integration, and end-user training and adoption.
    • IT is responsible for technology enablement and is an indispensable partner in this regard; however, the business must ultimately own the objectives and communication strategy for customer engagement.

    Insight 3

    • When crafting a portfolio for CXM, be aware of the art of the possible: capabilities are rapidly merging and evolving to support new interaction channels. Social, mobile, and IoT are disrupting the customer experience landscape.
    • Big data and analytics-driven decision making is another significant area of value. IT must allow for true customer intelligence by providing an integration framework across customer-facing applications.

    Summary of accomplishment

    Knowledge Gained

    • Voice of the Customer for CXM Portfolio Design
    • Understanding of Strategic Requirements for CXM
    • Customer Personas and Scenarios
    • Environmental Scan
    • Deployment Considerations
    • Initiatives Roadmap Considerations

    Processes Optimized

    • CXM Technology Portfolio Design
    • Customer Data Quality Processes
    • CXM Integrations

    Deliverables Completed

    • Strategic Summary for CXM
    • CXM Project Charter
    • Customer Personas
    • External and Competitive Analysis
    • CXM Application Portfolio

    Bibliography

    Accenture Digital. “Growing the Digital Business: Accenture Mobility Research 2015.” Accenture. 2015. Web.

    Afshar, Vala. “50 Important Customer Experience Stats for Business Leaders.” Huffington Post. 15 Oct. 2015. Web.

    APQC. “Marketing and Sales Definitions and Key Measures.” APQC’s Process Classification Framework, Version 1.0.0. APQC. Mar. 2011. Web.

    CX Network. “The Evolution of Customer Experience in 2015.” Customer Experience Network. 2015. Web.

    Genesys. “State of Customer Experience Research”. Genesys. 2018. Web.

    Harvard Business Review and SAS. “Lessons From the Leading Edge of Customer Experience Management.” Harvard Business School Publishing. 2014. Web.

    Help Scout. “75 Customer Service Facts, Quotes & Statistics.” Help Scout. n.d. Web.

    Inmon Consulting Services. “Corporate Information Factory (CIF) Overview.” Corporate Information Factory. n.d. Web

    Jurevicius, Ovidijus. “VRIO Framework.” Strategic Management Insight. 21 Oct. 2013. Web.

    Keenan, Jim, and Barbara Giamanco. “Social Media and Sales Quota.” A Sales Guy Consulting and Social Centered Selling. n.d. Web.

    Malik, Om. “Internet of Things Will Have 24 Billion Devices by 2020.” Gigaom. 13 Oct. 2011. Web.

    McGovern, Michele. “Customers Want More: 5 New Expectations You Must Meet Now.” Customer Experience Insight. 30 July 2015. Web.

    McGinnis, Devon. “40 Customer Service Statistics to Move Your Business Forward.” Salesforce Blog. 1 May 2019. Web.

    Bibliography

    Reichheld, Fred. “Prescription for Cutting Costs”. Bain & Company. n.d. Web.

    Retail Congress Asia Pacific. “SAP – Burberry Makes Shopping Personal.” Retail Congress Asia Pacific. 2017. Web.

    Rouse, Margaret. “Omnichannel Definition.” TechTarget. Feb. 2014. Web.

    Salesforce Research. “Customer Expectations Hit All-Time High.” Salesforce Research. 2018. Web.

    Satell, Greg. “A Look Back at Why Blockbuster Really Failed and Why It Didn’t Have To.” Forbes. 5 Sept. 2014. Web.

    Social Centered Learning. “Social Media and Sales Quota: The Impact of Social Media on Sales Quota and Corporate Review.” Social Centered Learning. n.d. Web.

    Varner, Scott. “Economic Impact of Experience Management”. Qualtrics/Forrester. 16 Aug. 2017. Web.

    Wesson, Matt. “How to Use Your Customer Data Like Amazon.” Salesforce Pardot Blog. 27 Aug. 2012. Web.

    Winterberry Group. “Taking Cues From the Customer: ‘Omnichannel’ and the Drive For Audience Engagement.” Winterberry Group LLC. June 2013. Web.

    Wollan, Robert, and Saideep Raj. “How CIOs Can Support a More Agile Sales Organization.” The Wall Street Journal: The CIO Report. 25 July 2013. Web.

    Zendesk. “The Impact of Customer Service on Customer Lifetime Value 2013.” Z Library. n.d. Web.

    Prepare for Post-Quantum Cryptography

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    • Parent Category Name: Security Processes & Operations
    • Parent Category Link: /security-processes-and-operations
    • Fault-tolerant quantum computers, capable of breaking existing encryption algorithms and cryptographic systems, are widely expected to be available sooner than originally projected.
    • Data considered secure today may already be at risk due to the threat of harvest-now-decrypt-later schemes.
    • Many current security controls will be completely useless, including today's strongest encryption techniques.

    Our Advice

    Critical Insight

    The advent of quantum computing is closer than you think: some nations have already demonstrated capability with the potential to break current asymmetric-key encryption. Traditional encryption methods will no longer provide sufficient protection. You need to act now to begin your transformation to quantum-resistant encryption.

    Impact and Result

    • Developing quantum-resistant cryptography capabilities is crucial to maintaining data security and integrity for critical applications.
    • Organizations need to act now to begin their transformation to quantum-resistant encryption.
    • Data security (especially for sensitive data) should be an organization’s top priority. Organizations with particularly critical information need to be on top of this quantum movement.

    Prepare for Post-Quantum Cryptography Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Prepare for Post-Quantum Cryptography Storyboard – Research to help organizations to prepare and implement quantum-resistance cryptography solutions.

    Developing quantum-resistant cryptography capabilities is crucial to maintaining data security and integrity for critical applications. Organizations need to act now to begin their transformation to quantum-resistant encryption.

    • Prepare for Post-Quantum Cryptography Storyboard
    [infographic]

    Further reading

    Prepare for Post-Quantum Cryptography

    It is closer than you think, and you need to act now.

    Analyst Perspective

    It is closer than you think, and you need to act now.

    The quantum realm presents itself as a peculiar and captivating domain, shedding light on enigmas within our world while pushing the boundaries of computational capabilities. The widespread availability of quantum computers is expected to occur sooner than anticipated. This emerging technology holds the potential to tackle valuable problems that even the most powerful classical supercomputers will never be able to solve. Quantum computers possess the ability to operate millions of times faster than their current counterparts.

    As we venture further into the era of quantum mechanics, organizations relying on encryption must contemplate a future where these methods no longer suffice as effective safeguards. The astounding speed and power of quantum machines have the potential to render many existing security measures utterly ineffective, including the most robust encryption techniques used today. To illustrate, a task that currently takes ten years to crack through a brute force attack could be accomplished by a quantum computer in under five minutes.

    Amid this transition into a quantum future, the utmost priority for organizations remains data security, particularly safeguarding sensitive information. Organizations must proactively prepare for the development of countermeasures and essential resilience measures to attain a state of being "quantum safe."

    This is a picture of Alan Tang

    Alan Tang
    Principal Research Director, Security and Privacy
    Info-Tech Research Group

    Executive Summary

    Your Challenge

    • Anticipated advancements in fault-tolerant quantum computers, surpassing existing encryption algorithms and cryptographic systems, are expected to materialize sooner than previously projected. The timeframe for their availability is diminishing daily.
    • Data that is presently deemed secure faces potential vulnerability due to the emergence of harvest-now-decrypt-later strategies.
    • Numerous contemporary security controls, including the most robust encryption techniques, have become obsolete and offer little efficacy.

    Common Obstacles

    • The complexity involved makes it challenging for organizations to incorporate quantum-resistant cryptography into their current IT infrastructure.
    • The endeavor of transitioning to quantum-resilient cryptography demands significant effort and time, with the specific requirements varying for each organization.
    • A lack of comprehensive understanding regarding the cryptographic technologies employed in existing IT systems poses difficulties in identifying and prioritizing systems for upgrading to post-quantum cryptography.

    Info-Tech's Approach

    • The development of quantum-resistant cryptography capabilities is essential for safeguarding the security and integrity of critical applications.
    • Organizations must proactively initiate their transition toward quantum-resistant encryption to ensure data protection.
    • Ensuring the security of corporate data assets should be of utmost importance for organizations, with special emphasis on those possessing highly critical information in light of the advancements in quantum technology.

    Info-Tech Insight

    The advent of quantum computing (QC) is closer than you think: some nations have demonstrated capability with the potential to break current asymmetric-key encryption. Traditional encryption methods will no longer be sufficient as a means of protection. You need to act now to begin your transformation to quantum-resistant encryption.

    Evolvement of QC theory and technologies

    1900-1975

    1976-1997

    1998-2018

    2019-Now

    1. 1900: Max Planck – The energy of a particle is proportional to its frequency: E = hv, where h is a relational constant.
    2. 1926: Erwin Schrödinger – Since electrons can affect each other's states, their energies change in both time and space. The total energy of a particle is expressed as a probability function.
    1. 1976: Physicist Roman Stanisław Ingarden publishes the paper "Quantum Information Theory."
    2. 1980: Paul Benioff describes the first quantum mechanical model of a computer.
    3. 1994: Peter Shor publishes Shor's algorithm.
    1. 1998: A working 2-qubit NMR quantum computer is used to solve Deutsch's problem by Jonathan A. Jones and Michele Mosca at Oxford University.
    2. 2003: DARPA Quantum Network becomes fully operational.
    3. 2011: D-Wave claims to have developed the first commercially available quantum computer, D-Wave One.
    4. 2018: the National Quantum Initiative Act was signed into law by President Donald Trump.
    1. 2019: A paper by Google's quantum computer research team was briefly available, claiming the project has reached quantum supremacy.
    2. 2020: Chinese researchers claim to have achieved quantum supremacy, using a photonic peak 76-qubit system known as Jiuzhang.
    3. 2021: Chinese researchers reported that they have built the world's largest integrated quantum communication network.
    4. 2022: The Quantinuum System Model H1-2 doubled its performance claiming to be the first commercial quantum computer to pass quantum volume 4096.

    Info-Tech Insight

    The advent of QC will significantly change our perception of computing and have a crucial impact on the way we protect our digital economy using encryption. The technology's applicability is no longer a theory but a reality to be understood, strategized about, and planned for.

    Fundamental physical principles and business use cases

    Unlike conventional computers that rely on bits, quantum computers use quantum bits or qubits. QC technology surpasses the limitations of current processing powers. By leveraging the properties of superposition, interference, and entanglement, quantum computers have the capacity to simultaneously process millions of operations, thereby surpassing the capabilities of today's most advanced supercomputers.

    A 2021 Hyperion Research survey of over 400 key decision makers in North America, Europe, South Korea, and Japan showed nearly 70% of companies have some form of in-house QC program.

    Three fundamental QC physical principles

    1. Superposition
    2. Interference
    3. Entanglement

    This is an image of two headings, Optimization; and Simulation. there are five points under each heading, with an arrow above pointing left to right, labeled Qbit Count.

    Info-Tech Insight

    Organizations need to reap the substantial benefits of QC's power, while simultaneously shielding against the same technologies when used by cyber adversaries.

    Percentage of Surveyed Companies That Have QC Programs

    • 31% Have some form of in-house QC program
    • 69% Have no QC program

    Early adopters and business value

    QC early adopters see the promise of QC for a wide range of computational workloads, including machine learning applications, finance-oriented optimization, and logistics/supply chain management.

    This is an image of the Early Adopters, and the business value drivers.

    Info-Tech Insight

    Experienced attackers are likely to be the early adopters of quantum-enabled cryptographic solutions, harnessing the power of QC to exploit vulnerabilities in today's encryption methods. The risks are particularly high for industries that rely on critical infrastructure.

    The need of quantum-safe solution is immediate

    Critical components of classical cryptography will be at risk, potentially leading to the exposure of confidential and sensitive information to the general public. Business, technology, and security leaders are confronted with an immediate imperative to formulate a quantum-safe strategy and establish a roadmap without delay.

    Case Study – Google, 2019

    In 2019, Google claimed that "Our Sycamore processor takes about 200 seconds to sample one instance of a quantum circuit a million times—our benchmarks currently indicate that the equivalent task for a state-of-the-art classical supercomputer would take approximately 10,000 years."
    Source: Nature, 2019

    Why You Should Start Preparation Now

    • The complexity with integrating QC technology into existing IT infrastructure.
    • The effort to upgrade to quantum-resilient cryptography will be significant.
    • The amount of time remaining will decrease every day.

    Case Study – Development in China, 2020

    On December 3, 2020, a team of Chinese researchers claim to have achieved quantum supremacy, using a photonic peak 76-qubit system (43 average) known as Jiuzhang, which performed calculations at 100 trillion times the speed of classical supercomputers.
    Source: science.org, 2020

    Info-Tech Insight

    The emergence of QC brings forth cybersecurity threats. It is an opportunity to regroup, reassess, and revamp our approaches to cybersecurity.

    Security threats posed by QC

    Quantum computers have reached a level of advancement where even highly intricate calculations, such as factoring large numbers into their primes, which serve as the foundation for RSA encryption and other algorithms, can be solved within minutes.

    Threat to data confidentiality

    QC could lead to unauthorized decryption of confidential data in the future. Data confidentiality breaches also impact improperly disposed encrypted storage media.

    Threat to authentication protocols and digital governance

    A recovered private key, which is derived from a public key, can be used through remote control to fraudulently authenticate a critical system.

    Threat to data integrity

    Cybercriminals can use QC technology to recover private keys and manipulate digital documents and their digital signatures.

    Example:

    Consider RSA-2048, a widely used public-key cryptosystem that facilitates secure data transmission. In a 2021 survey, a majority of leading authorities believed that RSA-2048 could be cracked by quantum computers within a mere 24 hours.
    Source: Quantum-Readiness Working Group, 2022

    Info-Tech Insight

    The development of quantum-safe cryptography capabilities is of utmost importance in ensuring the security and integrity of critical applications' data.

    US Quantum Computing Cybersecurity Preparedness Act

    The US Congress considers cryptography essential for the national security of the US and the functioning of the US economy. The Quantum Computing Cybersecurity Preparedness Act was introduced on April 18, 2022, and became a public law (No: 117-260) on December 21, 2022.

    Purpose

    The purpose of this Act is to encourage the migration of Federal Government information technology systems to quantum-resistant cryptography, and for other purposes.

    Scope and Exemption

    • Scope: Systems of government agencies.
    • Exemption: This Act shall not apply to any national security system.

    Main Obligations

    Responsibilities

    Requirements
    Inventory Establishment Not later than 180 days after the date of enactment of this Act, the Director of OMB, shall issue guidance on the migration of information technology to post-quantum cryptography.
    Agency Reports "Not later than 1 year after the date of enactment of this Act, and on an ongoing basis thereafter, the head of each agency shall provide to the Director of OMB, the Director of CISA, and the National Cyber Director— (1) the inventory described in subsection (a)(1); and (2) any other information required to be reported under subsection (a)(1)(C)."
    Migration and Assessment "Not later than 1 year after the date on which the Director of NIST has issued post-quantum cryptography standards, the Director of OMB shall issue guidance requiring each agency to— (1) prioritize information technology described under subsection (a)(2)(A) for migration to post-quantum cryptography; and (2) develop a plan to migrate information technology of the agency to post-quantum cryptography consistent with the prioritization under paragraph (1)."

    "It is the sense of Congress that (1) a strategy for the migration of information technology of the Federal Government to post-quantum cryptography is needed; and (2) the government wide and industry-wide approach to post- quantum cryptography should prioritize developing applications, hardware intellectual property, and software that can be easily updated to support cryptographic agility." – Quantum Computing Cybersecurity Preparedness Act

    The development of post-quantum encryption

    Since 2016, the National Institute of Standards and Technology (NIST) has been actively engaged in the development of post-quantum encryption standards. The objective is to identify and establish standardized cryptographic algorithms that can withstand attacks from quantum computers.

    NIST QC Initiative Key Milestones

    Date Development
    Dec. 20, 2016 Round 1 call for proposals: Announcing request for nominations for public-key post-quantum cryptographic algorithms
    Nov. 30, 2017 Deadline for submissions – 82 submissions received
    Dec. 21, 2017 Round 1 algorithms announced (69 submissions accepted as "complete and proper")
    Jan. 30, 2019 Second round candidates announced (26 algorithms)

    July 22, 2020

    Third round candidates announced (7 finalists and 8 alternates)

    July 5, 2022

    Announcement of candidates to be standardized and fourth round candidates
    2022/2024 (Plan) Draft standards available

    Four Selected Candidates to be Standardized

    CRYSTALS – Kyber

    CRYSTALS – Dilithium

    FALCON

    SPHINCS+

    NIST recommends two primary algorithms to be implemented for most use cases: CRYSTALS-KYBER (key-establishment) and CRYSTALS-Dilithium (digital signatures). In addition, the signature schemes FALCON and SPHINCS+ will also be standardized.

    Info-Tech Insight

    There is no need to wait for formal NIST PQC standards selection to begin your post-quantum mitigation project. It is advisable to undertake the necessary steps and allocate resources in phases that can be accomplished prior to the finalization of the standards.

    Prepare for post-quantum cryptography

    The advent of QC is closer than you think: some nations have demonstrated capability with the potential to break current asymmetric-key encryption. Traditional encryption methods will no longer be sufficient as a means of protection. You need to act now to begin your transformation to quantum-resistant encryption.

    This is an infographic showing the three steps: Threat is Imminent; Risks are Profound; and Take Acton Now.

    Insight summary

    Overarching Insight

    The advent of QC is closer than you think as some nations have demonstrated capability with the potential to break current asymmetric-key encryption. Traditional encryption methods will no longer be sufficient as a means of protection. You need to act now to begin your transformation to quantum-resistant encryption.

    Business Impact Is High

    The advent of QC will significantly change our perception of computing and have a crucial impact on the way we protect our digital economy using encryption. The technology's applicability is no longer a theory but a reality to be understood, strategized about, and planned for.

    It's a Collaborative Effort

    Embedding quantum resistance into systems during the process of modernization requires collaboration beyond the scope of a Chief Information Security Officer (CISO) alone. It is a strategic endeavor shaped by leaders throughout the organization, as well as external partners. This comprehensive approach involves the collective input and collaboration of stakeholders from various areas of expertise within and outside the organization.

    Leverage Industry Standards

    There is no need to wait for formal NIST PQC standards selection to begin your post-quantum mitigation project. It is advisable to undertake the necessary steps and allocate resources in phases that can be accomplished prior to the finalization of the standards.

    Take a Holistic Approach

    The advent of QC poses threats to cybersecurity. It's a time to regroup, reassess, and revamp.

    Blueprint benefits

    IT Benefits

    Business Benefits

    • This blueprint will help organizations to discover and then prioritize the systems to be upgraded to post-quantum cryptography.
    • This blueprint will enable organizations to integrate quantum-resistant cryptography into existing IT infrastructure.
    • Developing quantum-resistant cryptography capabilities is crucial to maintaining data security and integrity for critical applications.
    • This blueprint will help organizations to save effort and time needed upgrade to quantum-resilient cryptography.
    • Organizations will reap the substantial benefits of QC's power, while simultaneously shielding against the same technologies when used by cyber adversaries.
    • Avoid reputation and brand image by preventing data breach and leakage.
    • This blueprint will empower organizations to protect corporate data assets in the post-quantum era.
    • Be compliant with various security and privacy laws and regulations.

    Info-Tech Project Value

    Time, value, and resources saved to obtain buy-in from senior leadership team using our research material:

    1 FTEs*10 days*$100,000/year = $6,000

    Time, value, and resources saved to implement quantum-resistant cryptography using our research guidance:

    2 FTEs* 30 days*$100,000/year = $24,000

    Estimated cost and time savings from this blueprint:

    $6,000 + $24,000 =$30,000

    Get prepared for a post-quantum world

    The advent of sufficiently powerful quantum computers poses a risk of compromising or weakening traditional forms of asymmetric and symmetric cryptography. To safeguard data security and integrity for critical applications, it is imperative to undertake substantial efforts in migrating an organization's cryptographic systems to post-quantum encryption. The development of quantum-safe cryptography capabilities is crucial in this regard.

    Phase 1 - Prepare

    • Obtain buy-in from leadership team.
    • Educate your workforce about the upcoming transition.
    • Create defined projects to reduce risks and improve crypto-agility.

    Phase 2 - Discover

    • Determine the extent of your exposed data, systems, and applications.
    • Establish an inventory of classical cryptographic use cases.

    Phase 3 - Assess

    • Assess the security and data protection risks posed by QC.
    • Assess the readiness of transforming existing classical cryptography to quantum-resilience solutions.

    Phase 4 - Prioritize

    • Prioritize transformation plan based on criteria such as business impact, near-term technical feasibility, and effort, etc.
    • Establish a roadmap.

    Phase 5 - Mitigate

    • Implement post-quantum mitigations.
    • Decommissioning old technology that will become unsupported upon publication of the new standard.
    • Validating and testing products that incorporate the new standard.

    Phase 1 – Prepare: Protect data assets in the post-quantum era

    The rise of sufficiently powerful quantum computers has the potential to compromise or weaken conventional asymmetric and symmetric cryptography methods. In anticipation of a quantum-safe future, it is essential to prioritize crypto-agility. Consequently, organizations should undertake specific tasks both presently and in the future to adequately prepare for forthcoming quantum threats and the accompanying transformations.

    Quantum-resistance preparations must address two different needs:

    Reinforce digital transformation initiatives

    To thrive in the digital landscape, organizations must strengthen their digital transformation initiatives by embracing emerging technologies and novel business practices. The transition to quantum-safe encryption presents a unique opportunity for transformation, allowing the integration of these capabilities to evolve business transactions and relationships in innovative ways.

    Protect data assets in the post-quantum era

    Organizations should prioritize supporting remediation efforts aimed at ensuring the quantum safety of existing data assets and services. The implementation of crypto-agility enables organizations to respond promptly to cryptographic vulnerabilities and adapt to future changes in cryptographic standards. This proactive approach is crucial, as the need for quantum-safe measures existed even before the complexities posed by QC emerged.

    Preparation for the post-quantum world has been recommended by the US government and other national bodies since 2016.

    In 2016, NIST, the National Security Agency (NSA), and Central Security Service stated in their Commercial National Security Algorithm Suite and QC FAQ: "NSA believes the time is now right [to start preparing for the post-quantum world] — consistent with advances in quantum computing."
    Source: Cloud Security Alliance, 2021

    Phase 1 – Prepare: Key tasks

    Preparing for quantum-resistant cryptography goes beyond simply acquiring knowledge and conducting experiments in QC. It is vital for senior management to receive comprehensive guidance on the challenges, risks, and potential mitigations associated with the post-quantum landscape. Quantum and post-quantum education should be tailored to individuals based on their specific roles and the impact of post-quantum mitigations on their responsibilities. This customized approach ensures that individuals are equipped with the necessary knowledge and skills relevant to their respective roles.

    Leadership Buy-In

    • Get senior management commitment to post-quantum project.
    • Determine the extent of exposed data, systems, and applications.
    • Identify near-term, achievable cryptographic maturity goals, creating defined projects to reduce risks and improve crypto-agility.

    Roles and Responsibilities

    • The ownership should be clearly defined regarding the quantum-resistant cryptography program.
    • This should be a cross-functional team within which members represent various business units.

    Awareness and Education

    • Senior management needs to understand the strategic threat to the organization and needs to adequately address the cybersecurity risk in a timely fashion.
    • Educate your workforce about the upcoming transition. All training and education should seek to achieve awareness of the following items with the appropriate stakeholders.

    Info-Tech Insight

    Embedding quantum resistance into systems during the process of modernization requires collaboration beyond the scope of a CISO alone. It is a strategic endeavor shaped by leaders throughout the organization, as well as external partners. This comprehensive approach involves the collective input and collaboration of stakeholders from various areas of expertise within and outside the organization.

    Phase 2 – Discover: Establish a data protection inventory

    During the discovery phase, it is crucial to locate and identify any critical data and devices that may require post-quantum protection. This step enables organizations to understand the algorithms in use and their specific locations. By conducting this thorough assessment, organizations gain valuable insights into their existing infrastructure and cryptographic systems, facilitating the implementation of appropriate post-quantum security measures.

    Inventory Core Components

    1. Description of devices and/or data
    2. Location of all sensitive data and devices
    3. Criticality of the data
    4. How long the data or devices need to be protected
    5. Effective cryptography in use and cryptographic type
    6. Data protection systems currently in place
    7. Current key size and maximum key size
    8. Vendor support timeline
    9. Post-quantum protection readiness

    Key Things to Consider

    • The accuracy and thoroughness of the discovery phase are critical factors that contribute to the success of a post-quantum project.
    • It is advisable to conduct this discovery phase comprehensively across all aspects, not solely limited to public-key algorithms.
    • Performing a data protection inventory can be a time-consuming and challenging phase of the project. Breaking it down into smaller subtasks can help facilitate the process.
    • Identifying all information can be particularly challenging since data is typically scattered throughout an organization. One approach to begin this identification process is by determining the inputs and outputs of data for each department and team within the organization.
    • To ensure accountability and effectiveness, it is recommended to assign a designated individual as the ultimate owner of the data protection inventory task. This person should have the necessary responsibilities and authority to successfully accomplish the task.

    Phase 3 – Assess: The workflow

    Quantum risk assessment entails evaluating the potential consequences of QC on existing security measures and devising strategies to mitigate these risks. This process involves analyzing the susceptibility of current systems to attacks by quantum computers and identifying robust security measures that can withstand QC threats.

    Risk Assessment Workflow

    This is an image of the Risk Assessment Workflow

    By identifying the security gaps that will arise with the advent of QC, organizations can gain insight into the substantial vulnerabilities that core business operations will face when QC becomes a prevalent reality. This proactive understanding enables organizations to prepare and implement appropriate measures to address these vulnerabilities in a timely manner.

    Phase 4 – Prioritize: Balance business value, security risks, and effort

    Organizations need to prioritize the mitigation initiatives based on various factors such as business value, level of security risk, and the effort needed to implement the mitigation controls. In the diagram below, the size of the circle reflects the degree of effort. The bigger the size, the more effort is needed.

    This is an image of a chart where the X axis represents Security Risk level, and the Y axis is Business Value.

    QC Adopters Anticipated Annual Budgets

    This is an image of a bar graph showing the Anticipated Annual Budgets for QC Adopters.
    Source: Hyperion Research, 2022

    Hyperion's survey found that the range of expected budget varies widely.

    • The most selected option, albeit by only 38% of respondents, was US$5 million to US$15 million.
    • About one-third of respondents foresaw annual budgets that exceeded US$15 million, and one-fifth expected budgets to exceed US$25 million.

    Build your risk mitigation roadmap

    2 hours

    1. Review the quantum-resistance initiatives generated in Phase 3 – Assessment.
    2. With input from all stakeholders, prioritize the initiatives based on business value, security risks, and effort using the 2x2 grid.
    3. Review the position of all initiatives and adjust accordingly considering other factors such as dependency, etc.
    4. Place prioritized initiatives to a wave chart.
    5. Assign ownership and target timeline for each initiative.

    This is an image the Security Risk Vs. Business value graph, above an image showing Initiatives Numbered 1-7, divided into Wave 1; Wave 2; and Wave 3.

    Input

    • Data protection inventory created in phase 2
    • Risk assessment produced in phase 3
    • Business unit leaders' and champions' understanding (high-level) of challenges posed by QC

    Output

    • Prioritization of quantum-resistance initiatives

    Materials

    • Whiteboard/flip charts
    • Sticky notes
    • Pen/whiteboard markers

    Participants

    • Quantum-resistance program owner
    • Senior leadership team
    • Business unit heads
    • Chief security officer
    • Chief privacy officer
    • Chief information officer
    • Representatives from legal, risk, and governance

    Phase 5 – Mitigate: Implement quantum-resistant encryption solutions

    To safeguard against cybersecurity risks and threats posed by powerful quantum computers, organizations need to adopt a robust defense-in-depth approach. This entails implementing a combination of well-defined policies, effective technical defenses, and comprehensive education initiatives. Organizations may need to consider implementing new cryptographic algorithms or upgrading existing protocols to incorporate post-quantum encryption methods. The selection and deployment of these measures should be cost-justified and tailored to meet the specific needs and risk profiles of each organization.

    Governance

    Implement solid governance mechanisms to promote visibility and to help ensure consistency

    • Update policies and documents
    • Update existing acceptable cryptography standards
    • Update security and privacy audit programs

    Industry Standards

    • Stay up to date with newly approved standards
    • Leverage industry standards (i.e. NIST's post-quantum cryptography) and test the new quantum-safe cryptographic algorithms

    Technical Mitigations

    Each type of quantum threat can be mitigated using one or more known defenses.

    • Physical isolation
    • Replacing quantum-susceptible cryptography with quantum-resistant cryptography
    • Using QKD
    • Using quantum random number generators
    • Increasing symmetric key sizes
    • Using hybrid solutions
    • Using quantum-enabled defenses

    Vendor Management

    • Work with key vendors on a common approach to quantum-safe governance
    • Assess vendors for possible inclusion in your organization's roadmap
    • Create acquisition policies regarding quantum-safe cryptography

    Research Contributors and Experts

    This is a picture of Adib Ghubril

    Adib Ghubril
    Executive Advisor, Executive Services
    Info-Tech Research Group

    This is a picture of Erik Avakian

    Erik Avakian
    Technical Counselor
    Info-Tech Research Group

    This is a picture of Alaisdar Graham

    Alaisdar Graham
    Executive Counselor
    Info-Tech Research Group

    This is a picture of Carlos Rivera

    Carlos Rivera
    Principal Research Advisor
    Info-Tech Research Group

    This is a picture of Hendra Hendrawan

    Hendra Hendrawan
    Technical Counselor
    Info-Tech Research Group

    This is a picture of Fritz Jean-Louis

    Fritz Jean-Louis
    Principal Cybersecurity Advisor
    Info-Tech Research Group

    Bibliography

    117th Congress (2021-2022). H.R.7535 - Quantum Computing Cybersecurity Preparedness Act. congress.gov, 21 Dec 2022.
    Arute, Frank, et al. Quantum supremacy using a programmable superconducting processor. Nature, 23 Oct 2019.
    Bernhardt, Chris. Quantum Computing for Everyone. The MIT Press, 2019.
    Bob Sorensen. Quantum Computing Early Adopters: Strong Prospects For Future QC Use Case Impact. Hyperion Research, Nov 2022.
    Candelon, François, et al. The U.S., China, and Europe are ramping up a quantum computing arms race. Here's what they'll need to do to win. Fortune, 2 Sept 2022.
    Curioni, Alessandro. How quantum-safe cryptography will ensure a secure computing future. World Economic Forum, 6 July 2022.
    Davis, Mel. Toxic Substance Exposure Requires Record Retention for 30 Years. Alert presented by CalChamber, 18 Feb 2022.
    Eddins, Andrew, et al. Doubling the size of quantum simulators by entanglement forging. arXiv, 22 April 2021.
    Gambetta, Jay. Expanding the IBM Quantum roadmap to anticipate the future of quantum-centric supercomputing. IBM Research Blog, 10 May 2022.
    Golden, Deborah, et al. Solutions for navigating uncertainty and achieving resilience in the quantum era. Deloitte, 2023.
    Grimes, Roger, et al. Practical Preparations for the Post-Quantum World. Cloud Security Alliance, 19 Oct 2021.
    Harishankar, Ray, et al. Security in the quantum computing era. IBM Institute for Business Value, 2023.
    Hayat, Zia. Digital trust: How to unleash the trillion-dollar opportunity for our global economy. World Economic Forum, 17 Aug 2022.
    Mateen, Abdul. What is post-quantum cryptography? Educative, 2023.
    Moody, Dustin. Let's Get Ready to Rumble—The NIST PQC 'Competition.' NIST, 11 Oct 2022.
    Mosca, Michele, Dr. and Dr. Marco Piani. 2021 Quantum Threat Timeline Report. Global Risk Institute, 24 Jan 2022.
    Muppidi, Sridhar and Walid Rjaibi. Transitioning to Quantum-Safe Encryption. Security Intelligence, 8 Dec 2022.
    Payraudeau, Jean-Stéphane, et al. Digital acceleration: Top technologies driving growth in a time of crisis. IBM Institute for Business Value, Nov 2020.
    Quantum-Readiness Working Group (QRWG). Canadian National Quantum-Readiness- Best Practices and Guidelines. Canadian Forum for Digital Infrastructure Resilience (CFDIR), 17 June 2022.
    Rotman, David. We're not prepared for the end of Moore's Law. MIT Technology Review, 24 Feb 2020.
    Saidi, Susan. Calculating a computing revolution. Roland Berger, 2018.
    Shorter., Ted. Why Companies Must Act Now To Prepare For Post-Quantum Cryptography. Forbes.com, 11 Feb 2022.
    Sieger, Lucy, et al. The Quantum Decade, Third edition. IBM, 2022.
    Sorensen, Bob. Broad Interest in Quantum Computing as a Driver of Commercial Success. Hyperion Research, 17 Nov 2021.
    Wise, Jason. How Much Data is Created Every Day in 2022? Earthweb, 22 Sept 2022.
    Wright, Lawrence. The Plague Year. The New Yorker, 28 Dec 2020.
    Yan, Bao, et al. Factoring integers with sublinear resources on a superconducting quantum processor. arXiv, 23 Dec 2022.
    Zhong, Han-Sen, et al. Quantum computational advantage using photons. science.org, 3 Dec 2020.

    Make Prudent Decisions When Increasing Your Salesforce Footprint

    • Buy Link or Shortcode: {j2store}134|cart{/j2store}
    • member rating overall impact: 8.9/10 Overall Impact
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    • Parent Category Name: Licensing
    • Parent Category Link: /licensing
    • Too often, organizations fail to achieve economy of scale. They neglect to negotiate price holds, do not negotiate deeper discounts as volume increases, or do not realize there are already existing contracts within the organization.
    • Understand what to negotiate. Organizations do not know what can and cannot be negotiated, which means value gets left on the table.
    • Integrations with other applications must be addressed from the outset. Many users buy the platform only to realize later on that the functionality they wanted does not exist and may be an extra expense with customization.

    Our Advice

    Critical Insight

    • Buying power dissipates when you sign the contract. Get the right product for the right number of users for the right term and get it right the first time.
    • Getting the best price does not assure a great total cost of ownership or ROI. There are many components as part of the purchasing process that if unaccounted for can lead to dramatic and unbudgeted spend.
    • Avoid buyer’s remorse through due diligence before signing the deal. If you need to customize the software or extend it with a third-party add-in, identify your costs and timelines upfront. Plan for successful adoption.

    Impact and Result

    • Centralize purchasing instead of enabling small deals to maximize discount levels by creating a process to derive a cost-effective methodology when subscribing to Sales Cloud, Service Cloud, and Force.com.
    • Educate your organization on Salesforce’s licensing methods and contract types, enabling informed purchasing decisions. Critical components of every agreement that need to be negotiated are a renewal escalation cap, term protection, and license metrics to document what comes with each. Re-bundling protection is also critical in case a product is no longer desired.
    • Proactively addressing integrations and business requirements will enable project success and enable the regular upgrades the come with a multi-tenant cloud services SaaS solution.

    Make Prudent Decisions When Increasing Your Salesforce Footprint Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you need to understand and document your Salesforce licensing strategy, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Establish software requirements

    Begin your journey by understanding whether Salesforce is the right CRM. Also proactively approach Salesforce licensing by understanding which information to gather and assessing the current state and gaps.

    • Make Prudent Decisions When Increasing Your Salesforce Footprint – Phase 1: Establish Software Requirements
    • Salesforce Licensing Purchase Reference Guide
    • RASCI Chart

    2. Evaluate licensing options

    Review current products and licensing models to determine which licensing models will most appropriately fit the organization's environment.

    • Make Prudent Decisions When Increasing Your Salesforce Footprint – Phase 2: Evaluate Licensing Options
    • Salesforce TCO Calculator
    • Salesforce Discount Calculator

    3. Evaluate agreement options

    Review Salesforce’s contract types and assess which best fits the organization’s licensing needs.

    • Make Prudent Decisions When Increasing Your Salesforce Footprint – Phase 3: Evaluate Agreement Options
    • Salesforce Terms and Conditions Evaluation Tool

    4. Purchase and manage licenses

    Conduct negotiations, purchase licensing, finalize a licensing management strategy, and enhance your CRM with a Salesforce partner.

    • Make Prudent Decisions When Increasing Your Salesforce Footprint – Phase 4: Purchase and Manage Licenses
    • Controlled Vendor Communications Letter
    • Vendor Communication Management Plan
    [infographic]

    Workshop: Make Prudent Decisions When Increasing Your Salesforce Footprint

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Establish Software Requirements

    The Purpose

    Assess current state and align goals; review business feedback.

    Interview key stakeholders to define business objectives and drivers.

    Key Benefits Achieved

    Have a baseline for whether Salesforce is the right solution.

    Understand Salesforce as a solution.

    Examine all CRM options.

    Activities

    1.1 Perform requirements gathering to review Salesforce as a potential solution.

    1.2 Gather your documentation before buying or renewing.

    1.3 Confirm or create your Salesforce licensing team.

    1.4 Meet with stakeholders to discuss the licensing options and budget allocation.

    Outputs

    Copy of your Salesforce Master Subscription Agreement

    RASCI Chart

    Salesforce Licensing Purchase Reference Guide

    2 Evaluate Licensing Options

    The Purpose

    Review product editions and licensing options.

    Review add-ons and licensing rules.

    Key Benefits Achieved

    Understand how licensing works.

    Discuss licensing rules and their application to your current environment.

    Determine the product and license mix that is best for your requirements.

    Activities

    2.1 Determine the editions, licenses, and add-ons for your Salesforce CRM solution.

    2.2 Calculate total cost of ownership.

    2.3 Use the Salesforce Discount Calculator to ensure you are getting the discount you deserve.

    2.4 Meet with stakeholders to discuss the licensing options and budget allocation.

    Outputs

    Salesforce CRM Solution

    Salesforce TCO Calculator

    Salesforce Discount Calculator

    Salesforce Licensing Purchase Reference Guide

    3 Evaluate Agreement Options

    The Purpose

    Review terms and conditions of Salesforce contracts.

    Review vendors.

    Key Benefits Achieved

    Determine if MSA or term agreement is best.

    Learn what specific terms to negotiate.

    Activities

    3.1 Perform a T&Cs review and identify key “deal breakers.”

    3.2 Decide on an agreement that nets the maximum benefit.

    Outputs

    Salesforce T&Cs Evaluation Tool

    Salesforce Licensing Purchase Reference Guide

    4 Purchase and Manage Licenses

    The Purpose

    Finalize the contract.

    Discuss negotiation points.

    Discuss license management and future roadmap.

    Discuss Salesforce partner and implementation strategy.

    Key Benefits Achieved

    Discuss negotiation strategies.

    Learn about licensing management best practices.

    Review Salesforce partner options.

    Create an implementation plan.

    Activities

    4.1 Know the what, when, and who to negotiate.

    4.2 Control the flow of communication.

    4.3 Assign the right people to manage the environment.

    4.4 Discuss Salesforce partner options.

    4.5 Discuss implementation strategy.

    4.6 Meet with stakeholders to discuss licensing options and budget allocation.

    Outputs

    Salesforce Negotiation Strategy

    Vendor Communication Management Plan

    RASCI Chart

    Info-Tech’s Core CRM Project Plan

    Salesforce Licensing Purchase Reference Guide

    Develop and Implement a Security Incident Management Program

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    • Parent Category Name: Threat Intelligence & Incident Response
    • Parent Category Link: /threat-intelligence-incident-response
    • Tracked incidents are often classified into ready-made responses that are not necessarily applicable to the organization. With so many classifications, tracking becomes inefficient and indigestible, allowing major incidents to fall through the cracks.
    • Outcomes of incident response tactics are not formally tracked or communicated, resulting in a lack of comprehensive understanding of trends and patterns regarding incidents, leading to being re-victimized by the same vector.
    • Having a formal incident response document to meet compliance requirements is not useful if no one is adhering to it.

    Our Advice

    Critical Insight

    • You will experience incidents. Don’t rely on ready-made responses. They’re too broad and easy to ignore. Save your organization response time and confusion by developing your own specific incident use cases.
    • Analyze, track, and review results of incident response regularly. Without a comprehensive understanding of incident trends and patterns, you can be re-victimized by the same attack vector.
    • Establish communication processes and channels well in advance of a crisis. Don’t wait until a state of panic. Collaborate and exchange information with other organizations to stay ahead of incoming threats.

    Impact and Result

    • Effective and efficient management of incidents involves a formal process of preparation, detection, analysis, containment, eradication, recovery, and post-incident activities.
    • This blueprint will walk through the steps of developing a scalable and systematic incident response program relevant to your organization.

    Develop and Implement a Security Incident Management Program Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should develop and implement a security incident management program, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Prepare

    Equip your organization for incident response with formal documentation of policies and processes.

    • Develop and Implement a Security Incident Management Program – Phase 1: Prepare
    • Security Incident Management Maturity Checklist ‒ Preliminary
    • Information Security Requirements Gathering Tool
    • Incident Response Maturity Assessment Tool
    • Security Incident Management Charter Template
    • Security Incident Management Policy Template
    • Security Incident Management RACI Tool

    2. Operate

    Act with efficiency and effectiveness as new incidents are handled.

    • Develop and Implement a Security Incident Management Program – Phase 2: Operate
    • Security Incident Management Plan
    • Security Incident Runbook Prioritization Tool
    • Security Incident Management Runbook: Credential Compromise
    • Security Incident Management Workflow: Credential Compromise (Visio)
    • Security Incident Management Workflow: Credential Compromise (PDF)
    • Security Incident Management Runbook: Distributed Denial of Service
    • Security Incident Management Workflow: Distributed Denial of Service (Visio)
    • Security Incident Management Workflow: Distributed Denial of Service (PDF)
    • Security Incident Management Runbook: Malware
    • Security Incident Management Workflow: Malware (Visio)
    • Security Incident Management Workflow: Malware (PDF)
    • Security Incident Management Runbook: Malicious Email
    • Security Incident Management Workflow: Malicious Email (Visio)
    • Security Incident Management Workflow: Malicious Email (PDF)
    • Security Incident Management Runbook: Ransomware
    • Security Incident Management Workflow: Ransomware (Visio)
    • Security Incident Management Workflow: Ransomware (PDF)
    • Security Incident Management Runbook: Data Breach
    • Security Incident Management Workflow: Data Breach (Visio)
    • Security Incident Management Workflow: Data Breach (PDF)
    • Data Breach Reporting Requirements Summary
    • Security Incident Management Runbook: Third-Party Incident
    • Security Incident Management Workflow: Third-Party Incident (Visio)
    • Security Incident Management Workflow: Third-Party Incident (PDF)
    • Security Incident Management Runbook: Blank Template

    3. Maintain and optimize

    Manage and improve the incident management process by tracking metrics, testing capabilities, and leveraging best practices.

    • Develop and Implement a Security Incident Management Program – Phase 3: Maintain and Optimize
    • Security Incident Metrics Tool
    • Post-Incident Review Questions Tracking Tool
    • Root-Cause Analysis Template
    • Security Incident Report Template
    [infographic]

    Workshop: Develop and Implement a Security Incident Management Program

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Prepare Your Incident Response Program

    The Purpose

    Understand the purpose of incident response.

    Formalize the program.

    Identify key players and escalation points.

    Key Benefits Achieved

    Common understanding of the importance of incident response.

    Various business units becoming aware of their roles in the incident management program.

    Formalized documentation.

    Activities

    1.1 Assess the current process, obligations, scope, and boundaries of the incident management program.

    1.2 Identify key players for the response team and for escalation points.

    1.3 Formalize documentation.

    1.4 Prioritize incidents requiring preparation.

    Outputs

    Understanding of the incident landscape

    An identified incident response team

    A security incident management charter

    A security incident management policy

    A list of top-priority incidents

    A general security incident management plan

    A security incident response RACI chart

    2 Develop Incident-Specific Runbooks

    The Purpose

    Document the clear response procedures for top-priority incidents.

    Key Benefits Achieved

    As incidents occur, clear response procedures are documented for efficient and effective recovery.

    Activities

    2.1 For each top-priority incident, document the workflow from detection through analysis, containment, eradication, recovery, and post-incident analysis.

    Outputs

    Up to five incident-specific runbooks

    3 Maintain and Optimize the Program

    The Purpose

    Ensure the response procedures are realistic and effective.

    Identify key metrics to measure the success of the program.

    Key Benefits Achieved

    Real-time run-through of security incidents to ensure roles and responsibilities are known.

    Understanding of how to measure the success of the program.

    Activities

    3.1 Limited scope tabletop exercise.

    3.2 Discuss key metrics.

    Outputs

    Completed tabletop exercise

    Key success metrics identified

    Further reading

    Develop and Implement a Security Incident Management Program

    Create a scalable incident response program without breaking the bank.

    ANALYST PERSPECTIVE

    Security incidents are going to happen whether you’re prepared or not. Ransomware and data breaches are just a few top-of-mind threats that all organizations deal with. Taking time upfront to formalize response plans can save you significantly more time and effort down the road. When an incident strikes, don’t waste time deciding how to remediate. Rather, proactively identify your response team, optimize your response procedures, and track metrics so you can be prepared to jump to action.

    Céline Gravelines,
    Senior Research Analyst
    Security, Risk & Compliance Info-Tech Research Group

    Picture of Céline Gravelines

    Céline Gravelines,
    Senior Research Analyst
    Security, Risk & Compliance Info-Tech Research Group

    Our understanding of the problem

    This Research is Designed For

    • A CISO who is dealing with the following:
      • Inefficient use of time and money when retroactively responding to incidents, negatively affecting business revenue and workflow.
      • Resistance from management to adequately develop a formal incident response plan.
      • Lack of closure of incidents, resulting in being re-victimized by the same vector.

    This Research Will Help You

    • Develop a consistent, scalable, and usable incident response program that is not resource intensive.
    • Track and communicate incident response in a formal manner.
    • Reduce the overall impact of incidents over time.
    • Learn from past incidents to improve future response processes.

    This Research Will Also Assist

    • Business stakeholders who are responsible for the following:
    • Improving workflow and managing operations in the event of security incidents to reduce any adverse business impacts.
    • Ensuring that incident response compliance requirements are being adhered to.

    This Research Will Help Them

    • Efficiently allocate resources to improve incident response in terms of incident frequency, response time, and cost.
    • Effectively communicate expectations and responsibilities to users.

    Executive Summary

    Situation

    • Security incidents are inevitable, but how they’re dealt with can make or break an organization. Poor incident response negatively affects business practices, including workflow, revenue generation, and public image.
    • The incident response of most organizations is ad hoc at best. A formal management plan is rarely developed or adhered to, resulting in ineffective firefighting responses and inefficient allocation of resources.

    Complication

    • Tracked incidents are often classified into ready-made responses that are not necessarily applicable to the organization. With so many classifications, tracking becomes inefficient and indigestible, allowing major incidents to fall through the cracks.
    • Outcomes of incident response tactics are not formally tracked or communicated, resulting in a lack of comprehensive understanding of trends and patterns regarding incidents, leading to being revictimized by the same vector.
    • Having a formal incident response document to meet compliance requirements is not useful if no one is adhering to it.

    Resolution

    • Effective and efficient management of incidents involves a formal process of preparation, detection, analysis, containment, eradication, recovery, and post-incident activities.
    • This blueprint will walk through the steps of developing a scalable and systematic incident response program relevant to your organization.

    Info-Tech Insight

    • You will experience incidents. Don’t rely on ready-made responses. They’re too broad and easy to ignore. Save your organization response time and confusion by developing your own specific incident use cases.
    • Analyze, track, and review results of incident response regularly. Without a comprehensive understanding of incident trends and patterns, you can be re-victimized by the same attack vector.
    • Establish communication processes and channels well in advance of a crisis. Don’t wait until a state of panic. Collaborate and exchange information with other organizations to stay ahead of incoming threats.

    Data breaches are resulting in major costs across industries

    Per capita cost by industry classification of benchmarked companies (measured in USD)

    This is a bar graph showing the per capita cost by industry classification of benchmarked companies(measured in USD). the companies are, in decreasing order of cost: Health; Financial; Services; Pharmaceutical; Technology; Energy; Education; Industrial; Entertainment; Consumer; Media; Transportation; Hospitality; Retail; Research; Public

    Average data breach costs per compromised record hit an all-time high of $148 (in 2018).
    (Source: IBM, “2018 Cost of Data Breach Study)”

    % of systems impacted by a data breach
    1%
    No Impact
    19%
    1-10% impacted
    41%
    11-30% impacted
    24%
    31-50% impacted
    15%
    > 50% impacted
    % of customers lost from a data breach
    61% Lost
    < 20%
    21% Lost 20-40% 8% Lost
    40-60%
    6% Lost
    60-80%
    4% Lost
    80-100%
    % of customers lost from a data breach
    58% Lost
    <20%
    25% Lost
    20-40%
    9% Lost
    40-60%
    5% Lost
    60-80%
    4% Lost
    80-100%

    Source: Cisco, “Cisco 2017 Annual Cybersecurity Report”

    Defining what is security incident management

    IT Incident

    Any event not a part of the standard operation of a service which causes, or may cause, the interruption to, or a reduction in, the quality of that service.

    Security Event:

    A security event is anything that happens that could potentially have information security implications.

    • A spam email is a security event because it may contain links to malware.
    • Organizations may be hit with thousands or perhaps millions of identifiable security events each day.
    • These are typically handled by automated tools or are simply logged.

    Security Incident:

    A security incident is a security event that results in damage such as lost data.

    • Incidents can also include events that don't involve damage but are viable risks.
    • For example, an employee clicking on a link in a spam email that made it through filters may be viewed as an incident.

    It’s not a matter of if you have a security incident, but when

    The increasing complexity and prevalence of threats have finally caught the attention of corporate leaders. Prepare for the inevitable with an incident response program.

    1. A formalized incident response program reduced the average cost of a data breach (per capita) from $148 to $134, while third-party involvement increased costs by $13.40.
    2. US organizations lost an average of $7.91 million per data breach as a result of increased customer attrition and diminished goodwill. Canada and the UK follow suit at $1.57 and $1.39 million, respectively.
    3. 73% of breaches are perpetrated by outsiders, 50% are the work of criminal groups, and 28% involve internal actors.
    4. 55% of companies have to manage fallout, such as reputational damage after a data breach.
    5. The average cost of a data breach increases by $1 million if left undetected for > 100 days.

    (Sources: IBM, “2018 Cost of Data Breach Study”; Verizon, “2017 Data Breach Investigations Report”; Cisco, “Cisco 2018 Annual Cybersecurity Report”)

    Threat Actor Examples

    The proliferation of hacking techniques and commoditization of hacking tools has enabled more people to become threat actors. Examples include:
    • Organized Crime Groups
    • Lone Cyber Criminals
    • Competitors
    • Nation States
    • Hacktivists
    • Terrorists
    • Former Employees
    • Domestic Intelligence Services
    • Current Employees (malicious and accidental)

    Benefits of an incident management program

    Effective incident management will help you do the following:

    Improve efficacy
    Develop structured processes to increase process consistency across the incident response team and the program as a whole. Expose operational weak points and transition teams from firefighting to innovating.

    Improve threat detection, prevention, analysis, and response
    Enhance your pressure posture through a structured and intelligence-driven incident handling and remediation framework.

    Improve visibility and information sharing
    Promote both internal and external information sharing to enable good decision making.

    Create and clarify accountability and responsibility
    Establish a clear level of accountability throughout the incident response program, and ensure role responsibility for all tasks and processes involved in service delivery.

    Control security costs
    Effective incident management operations will provide visibility into your remediation processes, enabling cost savings from misdiagnosed issues and incident reduction.

    Identify opportunities for continuous improvement
    Increase visibility into current performance levels and accurately identify opportunities for continuous improvement with a holistic measurement program.

    Impact

    Short term:
    • Streamlined security incident management program.
    • Formalized and structured response process.
    • Comprehensive list of operational gaps and initiatives.
    • Detailed response runbooks that predefine necessary operational protocol.
    • Compliance and audit adherence.
    Long term:
    • Reduced incident costs and remediation time.
    • Increased operational collaboration between prevention, detection, analysis, and response efforts.
    • Enhanced security pressure posture.
    • Improved communication with executives about relevant security risks to the business.
    • Preserved reputation and brand equity.

    Incident management is essential for organizations of any size

    Your incidents may differ, but a standard response ensures practical security.

    Certain regulations and laws require incident response to be a mandatory process in organizations.

    Compliance Standard Examples Description
    Federal Information Security Modernization Act (FISMA)
    • Organizations must have “procedures for detecting, reporting, and responding to security incidents” (2002).
    • They must also “inform operators of agency information systems about current and potential information security threats and vulnerabilities.”
    Federal Information Processing Standards (FIPS)
    • “Organizations must: (i) establish an operational incident handling capability for organizational information systems that includes adequate preparation, detection, analysis, containment, recovery, and user response activities.”
    Payment Card Industry Data Security Standard (PCI DSS v3)
    • 12.5.3: “Establish, document, and distribute security incident response and escalation procedures to ensure timely and effective handling of all situations.”
    Health Insurance Portability and Accountability Act (HIPAA)
    • 164.308: Response and Reporting – “Identify and respond to suspected or known security incidents; mitigate, to the extent practicable, harmful effects of security incidents that are known to the covered entity; and document security incidents and their outcomes.”

    Security incident management is applicable to all verticals

    Examples:
    • Finance
    • Insurance
    • Healthcare
    • Public administration
    • Education services
    • Professional services
    • Scientific and technical services

    Maintain a holistic security operations program

    Legacy security operations centers (SOCs) fail to address gaps between data sources, network controls, and human capital. There is limited visibility and collaboration between departments, resulting in siloed decisions that do not support the best interests of the organization.

    Security operations is part of what Info-Tech calls a threat collaboration environment, where members must actively collaborate to address cyberthreats affecting the organization’s brand, business operation, and technology infrastructure on a daily basis.

    Prevent: Defense in depth is the best approach to protect against unknown and unpredictable attacks. Diligent patching and vulnerability management, endpoint protection, and strong human-centric security (amongst other tactics) are essential. Detect: There are two types of companies – those who have been breached and know it, and those who have been breached and don’t know it. Ensure that monitoring, logging, and event detection tools are in place and appropriate to your organizational needs.
    Analyze: Raw data without interpretation cannot improve security and is a waste of time, money, and effort. Establish a tiered operational process that not only enriches data but also provides visibility into your threat landscape. Respond: Organizations can’t rely on an ad hoc response anymore – don’t wait until a state of panic. Formalize your response processes in a detailed incident runbook to reduce incident remediation time and effort.

    Info-Tech’s incident response blueprint is one of four security operations initiatives

    Design and Implement a Vulnerability Management Program Vulnerability Management
    Vulnerability management revolves around the identification, prioritization, and remediation of vulnerabilities. Vulnerability management teams hunt to identify which vulnerabilities need patching and remediating.
    • Vulnerability Tracking Tool
    • Vulnerability Scanning Tool RFP Template
    • Penetration Test RFP Template
    • Vulnerability Mitigation Process Template
    Integrate Threat Intelligence Into Your Security Operations Vulnerability Management
    Vulnerability management revolves around the identification, prioritization, and remediation of vulnerabilities. Vulnerability management teams hunt to identify which vulnerabilities need patching and remediating.
    • Threat Intelligence Maturity Assessment Tool
    • Threat Intelligence RACI Tool
    • Threat Intelligence Management Plan Template
    • Threat Intelligence Policy Template
    • Threat Intelligence Alert Template
    • Threat Intelligence Alert and Briefing Cadence Schedule Template
    Develop Foundational Security Operations Processes Operations
    Security operations include the real-time monitoring and analysis of events based on the correlation of internal and external data sources. This also includes incident escalation based on impact. These analysts are constantly tuning and tweaking rules and reporting thresholds to further help identify which indicators are most impactful during the analysis phase of operations.
    • Security Operations Maturity Assessment Tool
    • Security Operations Event Prioritization Tool
    • Security Operations Efficiency Calculator
    • Security Operations Policy
    • In-House vs. Outsourcing Decision-Making Tool
    • Seccrimewareurity Operations RACI Tool
    • Security Operations TCO & ROI Comparison Calculator
    Develop and Implement a Security Incident Management Program Incident Response (IR)
    Effective and efficient management of incidents involves a formal process of analysis, containment, eradication, recovery, and post-incident activities. Incident response teams coordinate root cause and incident gathering while facilitating post-incident lessons learned. Incident response can provide valuable threat data that ties specific indicators to threat actors or campaigns.
    Security Incident Management Policy
    • Security Incident Management Plan
    • Incident Response Maturity Assessment Tool
    • Security Incident Runbook Prioritization Tool
    • Security Incident Management RACI Tool
    • Various Incident Management Runbooks

    Understand how incident response ties into related processes

    Info-Tech Resources:
    Business Continuity Plan Develop a Business Continuity Plan
    Disaster Recovery Plan Create a Right-Sized Disaster Recovery Plan
    Security Incident Management Develop and Implement a Security Incident Management Program
    Incident Management Incident and Problem Management
    Service Desk Standardize the Service Desk

    Develop and Implement a Security Incident Management Program – project overview

    1. Prepare 2. Operate 3. Maintain and Optimize
    Best-Practice Toolkit 1.1 Establish the Drivers, Challenges, and Benefits.

    1.2 Examine the Security Incident Landscape and Trends.

    1.3 Understand Your Security Obligations, Scope, and Boundaries.

    1.4 Gauge Your Current Process to Identify Gaps.

    1.5 Formalize the Security Incident Management Charter.

    1.6 Identify Key Players and Develop a Call Escalation Tree.

    1.7 Develop a Security Incident Management Policy.

    2.1 Understand the Incident Response Framework.

    2.2 Understand the Purpose of Runbooks.

    2.3 Prioritize the Development of Incident-Specific Runbooks.

    2.4 Develop Top-Priority Runbooks.

    2.5 Fill Out the Root-Cause Analysis Template.

    2.6 Customize the Post-Incident Review Questions Tracking Tool to Standardize Useful Questions for Lessons-Learned Meetings.

    2.7 Complete the Security Incident Report Template.

    3.1 Conduct Tabletop Exercises.

    3.2 Initialize a Security Incident Management Metrics Program.

    3.3 Leverage Best Practices for Continuous Improvement.

    Guided Implementations Understand the incident response process, and define your security obligations, scope, and boundaries.

    Formalize the incident management charter, RACI, and incident management policy.
    Use the framework to develop a general incident management plan.

    Prioritize and develop top-priority runbooks.
    Develop and facilitate tabletop exercises.

    Create an incident management metrics program, and assess the success of the incident management program.
    Onsite Workshop Module 1:
    Prepare for Incident Response
    Module 2:
    Handle Incidents
    Module 3:
    Review and Communicate Security Incidents
    Phase 1 Outcome:
  • Formalized stakeholder support
  • Security Incident Management Policy
  • Security Incident Management Charter
  • Call Escalation Tree
  • Phase 2 Outcome:
    • A generalized incident management plan
    • A prioritized list of incidents
    • Detailed runbooks for top-priority incidents
    Phase 3 Outcome:
    • A formalized tracking system for benchmarking security incident metrics.
    • Recommendations for optimizing your security incident management processes.

    Workshop overview

    Contact your account representative or email Workshops@InfoTech.com for more information.

    Workshop Day 1 Workshop Day 2 Workshop Day 3 Workshop Day 4 Workshop Day 5
    Activities
    • Kick off and introductions.
    • High-level overview of weekly activities and outcomes.
    • Understand the benefits of security incident response management.
    • Formalize stakeholder support.
    • Assess your current process, obligations, and scope.
    • Develop RACI chart.
    • Define impact and scope.
    • Identify key players for the threat escalation protocol.
    • Develop a security incident response policy.
    • Develop a general security incident response plan.
    • Prioritize incident-specific runbook development.
    • Understand the incident response process.
    • Develop general and incident-specific call escalation trees.
    • Develop specific runbooks for your top-priority incidents (e.g. ransomware).
      • Detect the incident.
      • Analyze the incident.
      • Contain the incident.
      • Eradicate the root cause.
      • Recover from the incident.
      • Conduct post-incident analysis and communication.
    • Develop specific runbooks for your next top-priority incidents:
      • Detect the incident.
      • Analyze the incident.
      • Contain the incident.
      • Eradicate the root cause.
      • Recover from the incident.
      • Conduct post-incident analysis and communication.
    • Determine key metrics to track and report.
    • Develop post-incident activity documentation.
    • Understand best practices for both internal and external communication.
    • Finalize key deliverables created during the workshop.
    • Present the security incident response program to key stakeholders.
    • Workshop executive presentation and debrief.
    • Finalize main deliverables.
    • Schedule subsequent Analyst Calls.
    • Schedule feedback call.
    Deliverables
    • Security Incident Management Maturity Checklist ‒ Preliminary
    • Security Incident Management RACI Tool
    • Security Incident Management Policy
    • General incident management plan
    • Security Incident Management Runbook
    • Development prioritization
    • Prioritized list of runbooks
    • Understanding of incident handling process
    • Incident-specific runbooks for two incidents (including threat escalation criteria and Visio workflow)
    • Discussion points for review with response team
    • Incident-specific runbooks for two incidents (including threat escalation criteria and Visio workflow)
    • Discussion points for review with response team
    • Security Incident Metrics Tool
    • Post-Incident Review Questions Tracking Tool
    • Post-Incident Report Analysis Template
    • Root Cause Analysis Template
    • Post-Incident Review Questions Tracking Tool
    • Communication plans
    • Workshop summary documentation
  • All final deliverables
  • Measured value for Guided Implementations

    Engaging in GIs doesn’t just offer valuable project advice – it also results in significant cost savings.

    GI Purpose Measured Value
    Section 1: Prepare

    Understand the need for an incident response program.
    Develop your incident response policy and plan.
    Develop classifications around incidents.
    Establish your program implementation roadmap.

    Time, value, and resources saved using our classification guidance and templates: 2 FTEs*2 days*$80,000/year = $1,280
    Time, value, and resources saved using our classification guidance and templates:
    2 FTEs*5 days*$80,000/year = $3,200

    Section 2: Operate

    Prioritize runbooks and develop the processes to create your own incident response program:

  • Detect
  • Analyze
  • Contain
  • Eradicate
  • Recover
  • Post-Incident Activity
  • Time, value, and resources saved using our guidance:
    4 FTEs*10 days*$80,000/year = $12,800 (if done internally)

    Time, value, and resources saved using our guidance:
    1 consultant*15 days*$2,000/day = $30,000 (if done by third party)
    Section 3: Maintain and Optimize Develop methods of proper reporting and create templates for communicating incident response to key parties. Time, value, and resources saved using our guidance, templates, and tabletop exercises:
    2 FTEs*3 days*$80,000/year = $1,920
    Total Costs To just get an incident response program off the ground. $49,200

    Insurance company put incident response aside; executives were unhappy

    Organization implemented ITIL, but formal program design became less of a priority and turned more ad hoc.

    Situation

    • Ad hoc processes created management dissatisfaction around the organization’s ineffective responses to data breaches.
    • Because of the lack of formal process, an entirely new security team needed to be developed, costing people their positions.

    Challenges

    • Lack of criteria to categorize and classify security incidents.
    • Need to overhaul the long-standing but ineffective program means attempting to change mindsets, which can be time consuming.
    • Help desk is not very knowledgeable on security.
    • New incident response program needs to be in alignment with data classification policy and business continuity.
    • Lack of integration with MSSP’s ticketing system.

    Next steps:

    • Need to get stakeholder buy-in for a new program.
    • Begin to establish classification/reporting procedures.

    Follow this case study to Phase 1

    Phase 1

    Prepare

    Develop and Implement a Security Incident Management Program

    Phase 1: Prepare

    PHASE 1 PHASE 2 PHASE 3
    Prepare Operate Optimize

    This phase walks you through the following activities:

    1.1 Establish the drivers, challenges, and benefits.
    1.2 Examine the security incident landscape and trends.
    1.3 Understand your security obligations, scope, and boundaries.
    1.4 Gauge your current process to identify gaps.
    1.5 Formalize a security incident management charter.
    1.6 Identify key players and develop a call escalation tree.
    1.7 Develop a security incident management policy.

    This phase involves the following participants:

    • CISO
    • Security team
    • IT staff
    • Business leaders

    Outcomes of this phase

    • Formalized stakeholder support.
    • Security incident management policy.
    • Security incident management charter.
    • Call escalation tree.

    Phase 1 outline

    Call 1-888-670-8889 or email GuidedImplementations@InfoTech.com for more information.

    Complete these steps on your own, or call us to complete a guided implementation. A guided implementation is a series of 2-3 advisory calls that help you execute each phase of a project. They are included in most advisory memberships.

    Guided Implementation 1: Prepare for Incident Response
    Proposed Time to Completion: 3 Weeks
    Step 1.1-1.3 Understand Incident Response Step 1.4-1.7 Begin Developing Your Program
    Start with an analyst kick-off call:
  • Discuss your current incident management status.
  • Review findings with analyst:
  • Review documents.
  • Then complete these activities…
    • Establish your security obligations, scope, and boundaries.
    • Identify the drivers, challenges, and benefits of formalized incident response.
    • Review any existing documentation.
    Then complete these activities…
    • Discuss further incident response requirements.
    • Identify key players for escalation and notifications.
    • Develop the policy.
    • Develop the plan.

    With these tools & templates:
    Security Incident Management Maturity Checklist ‒ Preliminary Information Security Requirements Gathering Tool

    With these tools & templates:
    Security Incident Management Policy
    Security Incident Management Plan
    Phase 1 Results & Insights:

    Ready-made incident response solutions often contain too much coverage: too many irrelevant cases that are not applicable to the organization are accounted for, making it difficult to sift through all the incidents to find the ones you care about. Develop specific incident use cases that correspond with relevant incidents to quickly identify the response process and eliminate ambiguity when handled by different individuals.

    Ice breaker: What is a security incident for your organization?

    1.1 Whiteboard Exercise – 60 minutes

    How do you classify various incident types between service desk, IT/infrastructure, and security?

    • Populate sticky notes with various incidents and assign them to the appropriate team.
      • Who owns the remediation? When are other groups involved? What is the triage/escalation process?
      • What other groups need to be notified (e.g. cyber insurance, Legal, HR, PR)?
      • Are there dependencies among incidents?
      • What are we covering in the scope of this project?

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    • Parent Category Name: Data and Business Intelligence
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    The challenge

    • Your business partners need an environment that facilitates flexible data delivery.
    • Your data and BI strategy must continuously adapt to new business realities and data sources to stay relevant.
    • The pressure to go directly to the solution design is high.  

    Our advice

    Insight

    • A BI initiative is not static. It must be treated as a living platform to adhere to changing business goals and objectives. Only then will it support effective decision-making.
    • Hear the voice of the business; that is the "B" in BI.
    • Boys and their toys... The solution to better intelligence often lies not in the tool but the BI practices.
    • Build a roadmap that starts with quick-wins to establish base support for your initiative.

    Impact and results 

    • Use the business goals and objectives to drive your BI initiatives.
    • Focus first on what you already have in your company's business intelligence landscape before investing in a new tool that will only complicate things.
    • Understand the core of what your users need by leveraging different approaches to pinpointing BI capabilities.
    • Create a roadmap that details the iterative deliveries of your business intelligence initiative. Show both the short and long term.

    The roadmap

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    Get started

    Our concise executive brief shows why you should create or refresh your business intelligence (BI) strategy. We'll show you our methodology and the ways we can help you in handling this.

    Upon ordering you receive the complete guide with all files zipped.

    Understand your business context and BI landscape

    Understand critical business information and analyze your current business intelligence landscape.

    • Build a Next-Generation BI with a Game-Changing BI Strategy – Phase 1: Understand the Business Context and BI Landscape (ppt)
    • BI Strategy and Roadmap Template (doc)
    • BI End-User Satisfaction Survey Framework (ppt)

    Evaluate your current business intelligence practices

    Assess your current maturity level and define the future state.

    • Build a Next-Generation BI with a Game-Changing BI Strategy – Phase 2: Evaluate the Current BI Practice (ppt)
    • BI Practice Assessment Tool – Example 1 (xls)
    • BI Practice Assessment Tool – Example 2 (xls)

    Create your BI roadmap

    Create business intelligence focused initiatives for continuous improvement.

    • Build a Next-Generation BI with a Game-Changing BI Strategy – Phase 3: Create a BI Roadmap for Continuous Improvement (ppt)
    • BI Initiatives and Roadmap Tool (xls)
    • BI Strategy and Roadmap Executive Presentation Template (ppt)

     

    Initiate Your Service Management Program

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    • Parent Category Name: Service Management
    • Parent Category Link: /service-management
    • IT organizations continue attempting to implement service management, often based on ITIL, with limited success and without visible value.
    • More than half of service management implementations have failed beyond simply implementing the service desk and the incident, change, and request management processes.
    • Organizational structure, goals, and cultural factors are not considered during service management implementation and improvement.
    • The business lacks engagement and understanding of service management.

    Our Advice

    Critical Insight

    • Service management is an organizational approach. Focus on producing successful and valuable services and service outcomes for the customers.
    • All areas of the organization are accountable for governing and executing service management. Ensure that you create a service management strategy that improves business outcomes and provides the value and quality expected.

    Impact and Result

    • Identified structure for how your service management model should be run and governed.
    • Identified forces that impact your ability to oversee and drive service management success.
    • Mitigation approach to restraining forces.

    Initiate Your Service Management Program Research & Tools

    Start here – read the Executive Brief

    Read this Executive Brief to understand why service management implementations often fail and why you should establish governance for service management.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Identify the level of oversight you need

    Use Info-Tech’s methodology to establish an effective service management program with proper oversight.

    • Service Management Program Initiation Plan
    [infographic]

    Enable Product Delivery – Executive Leadership Workshop

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    • Parent Category Name: Development
    • Parent Category Link: /development
    • You need to clearly convey the direction and strategy of your product portfolio to gain alignment, support, and funding from your organization.
    • IT organizations are traditionally organized to deliver initiatives in specific periods of time. This conflicts with product delivery, which continuously delivers value over the lifetime of a product.
    • Delivering multiple products together creates additional challenges because each product has its own pedigree, history, and goals.

    Our Advice

    Critical Insight

    • Empowered product managers and product owners are the key to ensuring your delivery teams are delivering the right value at the right time to the right stakeholders.
    • Establishing operationally aligned product families helps bridge the gap between enterprise priorities and product enhancements.
    • Leadership must be aligned to empower and support Agile values and product teams to unlock the full value realization within your organization.

    Impact and Result

    • Common understanding of product management and Agile delivery.
    • Commitment to support and empower product teams.

    Enable Product Delivery – Executive Leadership Workshop Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Enabling Product Delivery – Executive workshop to align senior leadership with their transition to product management and delivery.

    • Enabling Product Delivery – Executive Workshop Storyboard

    2. Enabling Product Delivery –Executive Workshop Outcomes.

    • Enabling Product Delivery – Executive Workshop Outcomes
    [infographic]

    Workshop: Enable Product Delivery – Executive Leadership Workshop

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Understanding Your Top Challenges

    The Purpose

    Understand the drivers for your product transformation.

    Key Benefits Achieved

    Define the drivers for your transition to product-centric delivery.

    Activities

    1.1 What is driving your organization to become product focused?

    Outputs

    List of challenges and drivers

    2 Transitioning From Projects to Product-Centric Delivery

    The Purpose

    Understand the product transformation journey and differences.

    Key Benefits Achieved

    Identify the cultural, behavioral, and leadership changes needed for a successful transformation.

    Activities

    2.1 Define the differences between projects and product delivery

    Outputs

    List of differences

    3 Enterprise Agility and the Value of Change

    The Purpose

    Understand why smaller iterations increase value realization and decrease accumulated risk.

    Key Benefits Achieved

    Leverage smaller iterations to reduce time to value and accumulated risk to core operations.

    Activities

    3.1 What is business agility?

    Outputs

    Common understanding about the value of smaller iterations

    4 Defining Products and Product Management in Your Context

    The Purpose

    Establish an organizational starting definition of products.

    Key Benefits Achieved

    Tailor product management to meet the needs and vision of your organization.

    Activities

    4.1 What is a product? Who are your consumers?

    4.2 Identify enablers and blockers of product ownership

    4.3 Define a set of guiding principles for product management

    Outputs

    Product definition

    List of enablers and blockers of product ownership

    Set of guiding principles for product management

    5 Connecting Product Management to Agile Practices

    The Purpose

    Understand the relationship between product management and product delivery.

    Key Benefits Achieved

    Optimize product management to prioritize the right changes for the right people at the right time.

    Activities

    5.1 Discussions

    Outputs

    Common understanding

    6 Commit to Empowering Agile Product Teams

    The Purpose

    Personalize and commit to supporting product teams.

    Key Benefits Achieved

    Embrace leadership and cultural changes needed to empower and support teams.

    Activities

    6.1 Your management culture

    6.2 Personal Cultural Stop, Start, and Continue

    6.3 Now, Next, Later to support product owners

    Outputs

    Your management culture map

    Personal Cultural Stop, Start, and Continue list

    Now, Next, Later roadmap

    Further reading

    Enable Product Delivery – Executive Leadership Workshop

    Strengthen product management in your organization through effective executive leadership by focusing on product teams, core capabilities, and proper alignment.

    Objective of this workshop

    To develop a common understanding and foundation for product management so we, as leaders, better understand how to lead product owners, product managers, and their teams.

    Enable Product Delivery - Executive Leadership Workshop

    Learn how enterprise agility can provide lasting value to the organization

    Clarify your role in supporting your teams to deliver lasting value to stakeholders and customers

    1. Understanding Your Top Challenges
      • Define your challenges, goals, and opportunities Agile and product management will impact.
    2. Transitioning from Projects to Product-centric Delivery
      • Understand the shift from fixed delivery to continuous improvement and delivery of value.
    3. Enterprise Agility and the Value of Change
      • Organizations need to embrace change and leverage smaller delivery cycles.
    4. Defining Your "Products" and Product Management
      • Define products in your culture and how to empower product delivery teams.
    5. Connecting Product Management to Agile Practices
      • Use product ownership to drive increased ROI into your product delivery teams and lifecycles.
    6. Commit to Empowering Agile Product Teams
      • Define the actions and changes you must make for this transformation to be successful.

    Your Product Transformation Journey

    1. Make the Case for Product Delivery
      • Align your organization with the practices to deliver what matters most
    2. Enable Product Delivery – Executive Workshop
      • One-day executive workshop – align and prepare your leadership
      • Audience: Senior executives and IT leadership.
        Size: 8-16 people
        Time: 6 hours
    3. Deliver on Your Digital Product Vision
      • Enhance product backlogs, roadmapping, and strategic alignment
      • Audience: Product Owners/Mangers
        Size: 10-20 people
        Time: 3-4 days
    4. Deliver Your Digital Products at Scale
      • Scale Product Families to Align Enterprise Goals
      • Audience: Product Owners/Mangers
        Size: 10-20 people
        Time: 3-4 days
    5. Mature and Scale Product Ownership
      • Align and mature your product owners
      • Audience: Product Owners/Mangers
        Size: 8-16 people
        Time: 2-4 days

    Repeat workshops with different companies, operating units, departments, or teams as needed.

    What is a workshop?

    We WILL ENGAGE in discussions and activities:

    • Flexible, to accommodate the needs of the group.
    • Open forum for discussion and questions.
    • Share your knowledge, expertise, and experiences (roadblocks and success stories).
    • Everyone is part of the process.
    • Builds upon itself.

    This workshop will NOT be:

    • A lecture or class.
    • A monologue that never ends.
    • Technical training.
    • A presentation.
    • Us making all the decisions.

    Roles within the workshop

    We each have a role to play to make our workshop successful!

    Facilitators

    • Introduce the best practice framework used by Info-Tech.
    • Ask questions about processes, procedures, and assumptions.
    • Guide for the methodology.
    • Liaison for any other relevant Info-Tech research or services.

    Participants

    • Contribute and speak out as much as needed.
    • Provide expertise on the current processes and technology.
    • Ask questions.
    • Provide feedback.
    • Collaborate and work together to produce solutions.

    Understanding Your Top Challenges

    • Understanding Your Top Challenges
    • Transitioning From Projects to Product-Centric Delivery
    • Enterprise Agility and the Value of Change
    • Defining Your Products and Product Management
    • Connecting Product Management to Agile Practices
    • Commit to Empowering Agile Product Teams
    • Wrap-Up and Retrospective

    Executive Summary

    Your Challenge

    • Products are the lifeblood of an organization. They deliver the capabilities needed to deliver value to customers, internal users, and stakeholders.
    • The shift to becoming a product organization is intended to continually increase the value you provide to the broader organization as you grow and evolve.
    • You need to clearly convey the direction and strategy of your product portfolio to gain alignment, support, and funding from your organization.

    Common Obstacles

    • IT organizations are traditionally organized to deliver initiatives in specific periods of time. This conflicts with product delivery, which continuously delivers value over the lifetime of a product.
    • Delivering multiple products together creates additional challenges because each product has its own pedigree, history, and goals.
    • Product owners struggle to prioritize changes to deliver product value. This creates a gap and conflict between product and enterprise goals.

    Info-Tech's Approach

    Info-Tech's approach will guide you through:

    • Understanding the top challenges driving your product initiative.
    • Improving your transitioning from projects to product-centric delivery.
    • Enhancing enterprise agility and the value of change.
    • Defining products and product management in your context.
    • Connecting product management to Agile practices.
    • Committing to empowering Agile Product teams.
    This is an image of an Info-Tech Thought Map for Accelerate Your Transition to Product Delivery
    This is an image of an Info-Tech Thought Map for Delier on your Digital Product Vision
    This is an image of an Info-Tech Thought Map for Deliver Digital Products at Scale via Enterprise Product Families.
    This is an image of an Info-Tech Thought Map for What We Mean by an Applcation Department Strategy.

    What is driving your organization to become product focused?

    30 minutes

    • Team introductions:
      • Share your name and role
      • What are the key challenges you are looking to solve around product management?
      • What blockers or challenges will we need to overcome?

    Capture in the Enable Product Delivery – Executive Leadership Workshop Outcomes and Next Steps.

    Input

    • Organizational knowledge
    • Goals and challenges

    Output

    • List of key challenges
    • List of workshop expectations
    • Parking lot items

    Transitioning From Projects to Product-Centric Delivery

    • Understanding Your Top Challenges
    • Transitioning From Projects to Product-Centric Delivery
    • Enterprise Agility and the Value of Change
    • Defining Your Products and Product Management
    • Connecting Product Management to Agile Practices
    • Commit to Empowering Agile Product Teams
    • Wrap-Up and Retrospective

    Define the differences between projects and product delivery

    30 minutes

    • Consider project delivery and product delivery.
    • Discussion:
      • What are some differences between the two?

    Capture in the Enable Product Delivery – Executive Leadership Workshop Outcomes and Next Steps.

    Input

    • Organizational knowledge
    • Internal terms and definitions

    Output

    • List of differences between projects and product delivery

    Define the differences between projects and product delivery

    15 minutes

    Project Delivery

    vs

    Product Delivery

    Point in time

    What is changed

    Method of funding changes

    Needs an owner

    Input

    • Organizational knowledge
    • Internal terms and definitions

    Output

    • List of differences between projects and product delivery

    Capture in the Enable Product Delivery – Executive Leadership Workshop Outcomes and Next Steps.

    Identify the differences between a project-centric and a product-centric organization

    Project

    Product

    Fund Projects

    Funding

    Fund Products or Teams

    Line of Business Sponsor

    Prioritization

    Product Owner

    Makes Specific Changes
    to a Product

    Product Management

    Improve Product Maturity
    and Support

    Assign People to Work

    Work Allocation

    Assign Work
    to Product Teams

    Project Manager Manages

    Capacity Management

    Team Manages Capacity

    Info-Tech Insight

    Product delivery requires significant shifts in the way you complete development work and deliver value to your users. Make the changes that support improving end user value and enterprise alignment.

    Projects can be a mechanism for funding product changes and improvements

    This is an image showing the relationship between the project lifecycle, a hybrid lifecycle, and a product lifecycle.

    Projects within products

    Regardless of whether you recognize yourself as a "product-based" or "project-based" shop, the same basic principles should apply.

    You go through a period or periods of project-like development to build a version of an application or product.

    You also have parallel services along with your project development, which encompass the more product-based view. These may range from basic support and maintenance to full-fledged strategy teams or services like sales and marketing.

    While Agile and product are intertwined, they are not the same!

    Delivering products does not necessarily require an Agile mindset. However, Agile methods help facilitate the journey because product thinking is baked into them.

    This image shows the product delivery maturity process from waterfall to continuous integration and delivery.

    Product roadmaps guide delivery and communicate your strategy

    In Deliver on Your Digital Product Vision, we demonstrate how the product roadmap is core to value realization. The product roadmap is your communicated path, and as a product owner, you use it to align teams and changes to your defined goals while aligning your product to enterprise goals and strategy.

    This is an image adapted from Pichler, What is Product Management.

    Adapted from: Pichler, "What Is Product Management?"

    Info-Tech Insight

    The quality of your product backlog – and your ability to realize business value from your delivery pipeline – is directly related to the input, content, and prioritization of items in your product roadmap.

    Implement an IT Employee Development Plan

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    • Parent Category Name: Train & Develop
    • Parent Category Link: /train-and-develop
    • There is a growing gap between the competencies organizations have been focused on developing and what is needed in the future.
    • Employees have been left to drive their own development with little direction or support and without the alignment of development to organizational needs.
    • The pace of change in today’s environment demands new competencies while making others obsolete, and IT is challenged with keeping up with upskilling employees.

    Our Advice

    Critical Insight

    • Organizations position development as employee-owned, yet employees still feel like their needs aren’t being met, and many leave as a result.
    • Development needs to be employee-owned and manager-supported but also organization-informed to ensure that it meets the organization’s needs.
    • Today, operating environments change quickly, and organizations need to develop the competencies employees need both today and in the future.

    Impact and Result

    • Design employee development plans that build the competencies the organization and IT department need both today and in the future.
    • Equip managers and build program support to foster continuous learning and development.
    • Connect the right development opportunity to the right employee through an effective development planning process.

    Implement an IT Employee Development Plan Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should implement effective development planning, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Assess employees' development needs

    Assist your employees in setting appropriate development goals.

    • Implement Effective Employee Development Planning – Phase 1: Assess Employees' Development Needs
    • IT Manager Job Aid: Employee Development
    • IT Employee Job Aid: Employee Development
    • IT Employee Career Development Workbook
    • Individual Competency Development Plan
    • IT Competency Library
    • Leadership Competencies Workbook

    2. Select appropriate activities for development

    Review existing and identify new development activities that employees can undertake to achieve their goals.

    • Implement Effective Employee Development Planning – Phase 2: Select Activities for Developing Prioritized Competencies
    • Learning Methods Catalog for IT Employees

    3. Build manager coaching skills

    Establish manager and employee follow-up accountabilities.

    • Implement Effective Employee Development Planning – Phase 3: Build Manager Coaching Skills to Support Employee Development
    • Role Play Coaching Scenarios
    [infographic]

    Optimize Your Software Selection Process: Why 5 and 30 Are the Magic Numbers

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    • Parent Category Name: Selection & Implementation
    • Parent Category Link: /selection-and-implementation
    • Software selection takes forever. The process of choosing even the smallest apps can drag on for years: sometimes in perpetuity. Software selection teams are sprawling, leading to scheduling slowdowns and scope creep. Moreover, cumbersome or ad hoc selection processes lead to business-driven software selection.

    Our Advice

    Critical Insight

    • Maximize project effectiveness with a five-person team. Project satisfaction and effectiveness is stagnant or decreases once the team grows beyond five people.
    • Tight project timelines are critical. Keep stakeholders engaged with a defined application selection timeline that moves the project forward briskly – 30 days is optimal.
    • Empower both IT and end users with a standardized selection process to consistently achieve high satisfaction coming out of software selection projects.

    Impact and Result

    • Shatter stakeholder expectations with truly rapid application selections.
    • Put the “short” back in shortlist by consolidating the vendor shortlist up-front and reducing downstream effort.
    • Identify high-impact software functionality by evaluating fewer use cases.
    • Lock in hard savings and do not pay list price by using data-driven tactics.

    Optimize Your Software Selection Process: Why 5 and 30 Are the Magic Numbers Research & Tools

    Discover the Magic Numbers

    Increase project satisfaction with a five-person core software selection team that will close out projects within 30 days.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    • Optimize Your Software Selection Process: Why 5 and 30 Are the Magic Numbers Storyboard

    1. Align and eliminate elapsed time

    Ensure a formal selection process is in place and make a concerted effort to align stakeholder calendars.

    2. Reduce low-impact activities

    Reduce time spent watching vendor dog and pony shows, while reducing the size of your RFPs or skipping them entirely.

    3. Focus on high-impact activities

    Narrow the field to four contenders prior to in-depth comparison and engage in accelerated enterprise architecture oversight.

    4. Use these rapid and essential selection tools

    Focus on key use cases rather than lists of features.

    • The Software Selection Workbook
    • The Vendor Evaluation Workbook
    • The Guide to Software Selection: A Business Stakeholder Manual

    5. Engage Two Viable Vendors in Negotiation

    Save more by bringing two vendors to the final stage of the project and surfacing a consolidated list of demands prior to entering negotiation.

    [infographic]

    Further reading

    Optimize Your Software Selection Process: Why 5 and 30 Are the Magic Numbers

    Select your applications better, faster, and cheaper.

    How to Read This Software Selection Insight Primer

    1. 43,000 Data Points
    2. This report is based on data gathered from a survey of 43,000 real-world IT practitioners.

    3. Aggregating Feedback
    4. The data is compiled from SoftwareReviews (a sister company of Info-Tech Research Group), which collects and aggregates feedback on a wide variety of enterprise technologies.

    5. Insights Backed by Data
    6. The insights, charts, and graphs in this presentation are all derived from data submitted by real end users.

    The First Magic Number Is Five

    The optimal software selection team comprises five people

    • Derived from 43,000 data points. Analysis of thousands of software selection projects makes it clear a tight core selection team accelerates the selection process.
    • Five people make up the core team. A small but cross-functional team keeps the project moving without getting bogged down on calendar alignment and endless back-and-forth.
    • It is a balancing act. Having too few stakeholders on the core selection team will lead to missing valuable information, while having too many will lead to delays and politically driven inefficiencies.

    There Are Major Benefits to Narrowing the Selection Team Size to Five

    Limit the risk of ineffective “decision making by committee”

    Expedite resolution of key issues and accelerate crucial decisions

    Achieve alignment on critical requirements

    Streamline calendar management

    Info-Tech Insight

    Too many cooks spoil the broth: create a highly focused selection team that can devote the majority of its time to the project while it’s in flight to demonstrate faster time to value.

    Arm Yourself With Data to Choose the Right Plays for Selection

    Software selection takes forever. The process of choosing even the smallest apps can drag on for years: sometimes in perpetuity.

    Organizations keep too many players on the field, leading to scheduling slowdowns and scope creep.

    Keeping the size of the core selection team down, while liaising with more stakeholders and subject matter experts (SMEs), leads to improved results.

    Maximize project effectiveness with a five-person team. Project satisfaction and effectiveness are stagnant or decrease once the team grows beyond five people.

    Cumbersome or ad hoc selection processes lead to business-driven software selection.

    Increase stakeholder satisfaction by using a consistent selection framework that captures their needs while not being a burden.

    Empower both IT and end users with a standardized selection process to consistently achieve high satisfaction coming out of software selection projects.

    The image contains a graph that is titled: A compact selection team can save you weeks. The graph demonstrates time saved with a five person team in comparison to larger teams.

    Project Satisfaction and Effectiveness Are Stagnant Once the Team Grows Beyond Five People

    The image contains a graph to demonstrate project satisfaction and effectiveness being stagnant with a team larger than five.
    • There is only a marginal difference in selection effectiveness when more people are involved, so why include so many? It only bogs down the process!
    • Full-time resourcing: At least one member of the five team members must be allocated to the selection initiative as a full-time resource.

    Info-Tech Insight

    It sounds natural to include as many players as possible in the core selection group; however, expanding the group beyond five people does not lead to an increase in satisfaction. Consider including a general stakeholder feedback working session instead.

    Shorten Project Duration by Capping the Selection Team at Five People

    However, it is important to make all stakeholders feel heard

    The image contains a graph to demonstrate that an increase in time and effort connects with an increase in total number of people involved.

    Exclusion is not the name of the game.

    • Remember, we are talking about the core selection team.
    • Help stakeholders understand their role in the project.
    • Educate stakeholders about your approach to selection.
    • Ensure stakeholders understand why the official selection team is being capped at five people.
    • Soliciting requirements and feedback from a broader array of stakeholders is still critical.

    Large Organizations Benefit From Compact Selection Teams Just as Much as Small Firms

    Think big even if your organization is small

    Small organizations

    Teams smaller than five people are common due to limited resources.

    Medium organizations

    Selection project satisfaction peaks with teams of fewer than two people. Consider growing the team to about five people to make stakeholders feel more included with minimal drops in satisfaction.

    Large organizations

    Satisfaction peaks when teams are kept to three to five people. With many SMEs available, it is critical to choose the right players for your team.

    The image contains a multi bar graph to demonstrate the benefits of compact selection teams depending on the size of the company, small, medium, or large.

    Keep the Core Selection Team to Five People Regardless of the Software Category

    Smaller selection teams yield increased satisfaction across software categories

    Info-Tech Insight

    Core team size remains the same regardless of the application being selected. However, team composition will vary depending on the end users being targeted.

    Think beyond application complexity

    • Our instinct is to vary the size of the core selection team based on perceived application complexity.
    • The data has demonstrated that a small team yields increased satisfaction for applications across a wide array of application complexity profiles.
    • The real differentiator for complex applications will be the number of stakeholders that the core selection team liaise with, particularly for defining strong requirements.

    The image contains a graph to demonstrate satisfaction across software categories increases with smaller selection teams.

    The Second Magic Number Is 30

    Finish the project while stakeholders are still fully engaged in order to maximize satisfaction

    • 30- to 60-day project timelines are critical. Keep stakeholders engaged with a defined application selection timeline that moves the project forward briskly.
    • Strike while the iron is hot. Deliver applications in a timely manner after the initial request. Don’t let IT become the bottleneck for process optimization.
    • Minimize scope creep: As projects drag on in perpetuity, the scope of the project balloons to something that cannot possibly achieve key business objectives in a timely fashion.

    Aggressively Timeboxing the Project Yields Benefits Across Multiple Software Categories

    After four weeks, stakeholder satisfaction is variable

    The image contains a graph to demonstrate that aggressively timeboxing the project yields benefits across multiple software categories.
    Only categories with at least 1,000 responses were included in the analysis.

    Achieve peak satisfaction by allotting 30 days for an application selection project.

    • Spending two weeks or less typically leads to higher levels of satisfaction for each category because it leaves more time for negotiation, implementation, and making sure everything works properly (especially if there is a time constraint).
    • Watch out for the “satisfaction danger zone” once project enters the 6- to 12-week mark. Completing a selection in four weeks yields greater satisfaction.

    Spend Your Time Wisely to Complete the Selection in 30 Days

    Save time in the first three phases of the selection project

    Awareness

    Education & Discovery

    Evaluation

    Reduce Time

    Reduce Time

    Reduce Time

    Save time duplicating existing market research. Save time and maintain alignment with focus groups.

    Save time across tedious demos and understanding the marketplace.

    Save time gathering detailed historical requirements. Instead, focus on key issues.

    Info-Tech Insight – Awareness

    Timebox the process of impact analysis. More time should be spent performing the action than building a business case.

    Info-Tech Insight – Education

    Save time duplicating existing market research. Save time and maintain alignment with focus groups.

    Info-Tech Insight – Evaluation

    Decision committee time is valuable. Get up to speed using third-party data and written collateral. Use committee time to conduct investigative interviews instead. Salesperson charisma and marketing collateral quality should not be primary selection criteria. Sadly, this is the case far too often.

    Limit Project Duration to 30 Days Regardless of the Application Being Selected

    Timeboxing application selection yields increased satisfaction across software categories

    The image contains a graph to demonstrate selection effort in weeks by satisfaction. The graph includes informal and formal methods on the graph across the software categories.

    Info-Tech Insight

    Office collaboration tools are a great case study for increasing satisfaction with decreased time to selection. Given the sharp impetus of COVID-19, many organizations quickly selected tools like Zoom and Teams, enabling remote work with very high end-user satisfaction.

    There are alternative approaches for enterprise-sized applications:

    • New applications that demand rigorous business process improvement efforts may require allotting time for prework before engaging in the 30-day selection project.
    • To ensure that IT is using the right framework, understand the cost and complexity profile of the application you’re looking to select.

    The Data Also Shows That There Are Five Additional Keys to Improving Your Selection Process

    1. ALIGN & ELIMINATE ELAPSED TIME
    • Ensure a formal selection process is in place.
    • Balance the core selection team’s composition.
    • Make a concerted effort to align stakeholder calendars.
    2. REDUCE TIME SPENT ON LOW-IMPACT ACTIVITIES
    • Reduce time spent on internet research. Leverage hard data and experts.
    • Reduce RFP size or skip RFPs entirely.
    • Reduce time spent watching vendor dog and pony shows.
    3. FOCUS ON HIGH- IMPACT ACTIVITIES
    • Narrow the field to four contenders prior to in-depth comparison.
    • Identify portfolio overlap with accelerated enterprise architecture oversight.
    • Focus on investigative interviews and proof of concept projects.
    4. USE RAPID & ESSENTIAL ASSESSMENT TOOLS
    • Focus on key use cases, not lists of features.
    • You only need three essential tools: Info-Tech’s Vendor Evaluation Workbook, Software Selection Workbook, and Business Stakeholder Manual.
    5. ENGAGE TWO VIABLE VENDORS IN NEGOTIATION
    • Save more during negotiation by selecting two viable alternatives.
    • Surface a consolidated list of demands prior to entering negotiation.
    • Communicate your success with the organization.

    1. Align & Eliminate Elapsed Time

    ✓ Ensure a formal selection process is in place.

    ✓ Reduce time by timeboxing the project to 30 days.

    ✓ Align the calendars of the five-person core selection team.

    Improving Your IT Department’s Software Selection Capability Yields Big Results

    Time spent building a better process for software selection is a great investment

    • Enterprise application selection is an activity that every IT department must embark on, often many times per year.
    • The frequency and repeatability of software selection means it is an indispensable process to target for optimization.
    • A formal process is not always synonymous with a well-oiled process.
    • Even if you have a formal selection process already in place, it’s imperative to take a concerted approach to continuous improvement.

    It is critical to improve the selection process before formalizing

    Leverage Info-Tech’s Rapid Application Selection Framework to gain insights on how you can fine-tune and accelerate existing codified approaches to application selection.

    Before Condensing the Selection Team, First Formalize the Software Selection Process

    Software selection processes are challenging

    Vendor selection is politically charged, requiring Procurement to navigate around stakeholder biases and existing relationships.

    Stakeholders

    The process is time consuming and often started too late. In the absence of clarity around requirements, it is easy to default to looking at price instead of best functional and architectural fit.

    Timing

    Defining formal process and methodology

    Formal selection methodologies are repeatable processes that anybody can consistently follow to quickly select new technology.

    Repeatable

    The goal of formalizing the approach is to enable IT to deliver business value consistently while also empowering stakeholders to find tools that meet their needs. Remember! A formal selection process is synonymous with a bureaucratic, overblown approach.

    Driving Value

    Most Organizations Are Already Using a Formal Software Selection Methodology

    Don’t get left behind!

    • A common misconception for software selection is that only large organizations have formal processes.
    • The reality is that organizations of all sizes are making use of formal processes for software selection.
    • Moreover, using a standardized method to evaluate new technology is most likely common practice among your competitors regardless of their size.
    • It is important to remember that the level of rigor for the processes will vary based not only on project size but also on organization size.
    Only categories with at least 1,000 responses were included in the analysis.

    The image contains a double bar graph that compares the sizes of companies using formal or informal evaluation and selection methodology.

    Use a Formal Evaluation and Selection Methodology to Achieve Higher Satisfaction

    A formal selection process does not equal a bloated selection process

    • No matter what process is being used, you should consider implementing a formal methodology to reduce the amount of time required to select the software. This trend continues across different levels of software (commodity, complex, and enterprise).
    • It is worth noting that using a process can actually add more time to the selection process, so it is important to know how to use it properly.
    • Don’t use just one process: you should use a combination, but don’t use more than three when selecting your software.
    The image contains a double bar graph to demonstrate the difference between formal and informal evaluation to achieve a higher satisfaction.

    Hit a Home Run With Your Business Stakeholders

    Use a data-driven approach to select the right application vendor for their needs – fast

    The image contains a screenshot of the data-drive approach. The approach includes: awareness, education & discovery, evaluation, selection, negotiation & configuration.

    Investing time improving your software selection methodology has big returns.

    Info-Tech Insight

    Not all software selection projects are created equal – some are very small; some span the entire enterprise. To ensure that IT is using the right framework, understand the cost and complexity profile of the application you’re looking to select. The Rapid Application Selection Framework approach is best for commodity and mid-tier enterprise applications; selecting complex applications is better handled by the methodology described in Implement a Proactive and Consistent Vendor Selection Process.

    Lock Down the Key Players Before Setting Up the Relevant Timeline

    You are the quarterback of your selection team

    Don’t get bogged down “waiting for the stars to align” in terms of people’s availability: if you wait for the perfect alignment, the project may never get done.

    If a key stakeholder is unavailable for weeks or months due to PTO or other commitments, don’t jeopardize project timelines to wait for them to be free. Find a relevant designate that can act in their stead!

    You don’t need the entire team on the field at once. Keep certain stakeholders on the bench to swap in and out as needed.

    Info-Tech Insight

    Assemble the key stakeholders for project kick-off to synchronize the application selection process and limit elapsed time. Getting all parties on the same page increases output satisfaction and eliminates rework. Save time and get input from key stakeholders at the project kick-off.

    Assemble a Cross-Functional Team for Best Results

    A blend of both worlds gets the best of both worlds from domain expertise (technical and business)

    The image contains a graph labelled: Likeliness to recommend. It is described in the text below.

    How to manage the cross-functional selection team:

    • There should be a combination of IT and businesspeople involved in the selection process, and ideally the ratio would be balanced.
    • No matter what you are looking for, you should never include more than five people in the selection process.
    • You can keep key stakeholders and other important individuals informed with what is going on, but they don’t necessarily have to be involved in the selection process.

    Leverage a Five-Person Team With Players From Both IT and the Business

    For maximum effectiveness, assign at least one resource to the project on a full-time basis

    IT Leader

    Technical IT

    Business Analyst/ Project Manager

    Business Lead

    Process Expert

    This team member is an IT director or CIO who will provide sponsorship and oversight from the IT perspective.

    This team member will focus on application security, integration, and enterprise architecture.

    This team member elicits business needs and translates them into technology requirements.

    This team member will provide sponsorship from the business needs perspective.

    This team member will contribute their domain-specific knowledge around the processes that the new application supports.

    Info-Tech Insight

    It is critical for the selection team to determine who has decision rights. Organizational culture will play the largest role in dictating which team member holds the final say for selection decisions.

    Ensure That Your Project Has the Right Mix of the Core Team and Ancillary Stakeholders

    Who is involved in selecting the new application?

    • Core selection team:
      • The core team ideally comprises just five members.
      • There will be representatives from IT and the specific business function that is most impacted by the application.
      • The team is typically anchored by a business analyst or project management professional.
      • This is the team that is ultimately accountable for ensuring that the project stays on track and that the right vendor is selected.
    • Ancillary stakeholders:
      • These stakeholders are brought into the selection project on an as-needed basis. They offer commentary on requirements and technical know-how.
      • They will be impacted by the project outcome but they do not bear ultimate accountability for selecting the application.
    The image contains an outer circle that lists Ancillary Stakeholders, and an inner selection team that lists core selection teams.

    Tweak the Team Composition Based on the Application Category in Question

    All applications are different. Some categories may require a slightly different balance of business and IT users.

    When to adjust the selection team’s business to IT ratio:

    • Increase the number of business stakeholders for customer-centric applications like customer relationship management and customer service management.
    • Keep projects staffed with more technical resources when selecting internal-facing tools like network monitoring platforms, next-generation firewalls, and endpoint protection systems.
    The image contains a graph to demonstrate how to tweak the team composition based on the application category.

    When to adjust the selection team’s business to IT ratio:

    • Increase the number of business stakeholders for customer-centric applications like customer relationship management and customer service management.
    • Keep projects staffed with more technical resources when selecting internal-facing tools like network monitoring platforms, next-generation firewalls, and endpoint protection systems.

    Balance the Selection Team With Decision Makers and Front-Line Resources

    Find the right balance!

    • Make sure to include key decision makers to increase the velocity of approvals.
    • However, it is critical to include the right number of front-line resources to ensure that end-user needs are adequately reflected in the requirements and decision criteria used for selection.

    The image contains a graph on the team composition with number of decision makers involved.

    Info-Tech Insight

    When selecting their software, organizations have an average of two to four business and IT decision makers/influencers on the core selection team.

    Optimize Meeting Cadence to Complete Selection in 30 Days

    Project Cadence:

    • Execute approximately one phase per week.
    • Conduct weekly checkpoints to move through your formal selection framework.
    • Allot two to four hours per touchpoint.

    The image contains a calendar with the five phases spread put over five weeks.

    Info-Tech Insight

    Use weekly touchpoints with the core selection team to eliminate broken telephone. Hold focus groups and workshops to take a more collaborative, timely, and consensus-driven approach to zero in on critical requirements.

    2. Reduce Time Spent on Low-Impact Activities

    ✓ Reduce time spent on internet research. Leverage hard data and experts.

    ✓ Reduce RFP size or skip RFPs entirely.

    ✓ Reduce time spent watching vendor dog and pony shows.

    Reduce Time Spent on Internet Research by Leveraging Hard Data and Experts

    REDUCE BIAS

    Taking a data-driven approach to vendor selection ensures that decisions are made in a manner that reduces human bias and exposure to misaligned incentives.

    SCORING MODELS

    Create a vendor scoring model that uses several different scored criteria (alignment to needs, alignment to architecture, cost, relationship, etc.) and weight them.

    AGGREGATE EXPERIENCES

    When you leverage services such as SoftwareReviews, you’re relying on amalgamated data from hundreds of others that have already been down this path: benefit from their experience!

    PEER-DRIVEN INSIGHTS

    Formally incorporate a review of Category Reports from SoftwareReviews into your vendor selection process to take advantage of peer-driven expert insights.

    Contact Us

    Info-Tech is just a phone call away. Our expert analysts can guide you to successful project completion at no additional cost to you.

    Bloated RFPs Are Weighing You Down

    Avoid “RFP overload” – parse back deliverables for smaller projects

    1. Many IT and procurement professionals are accustomed to deliverable-heavy application selection projects.
    2. Massive amounts of effort is spent creating onerous RFIs, RFPs, vendor demo scripts, reference guides, and Pugh matrices – with only incremental (if any) benefits.
    3. For smaller projects, focus on creating a minimum viable RFP that sketches out a brief need statement and highlights three or four critical process areas to avoid RFP fatigue.

    Draft a lightweight RFI (or minimum viable RFP) to give vendors a snapshot of your needs while managing effort

    An RFI or MV-RFP is a truncated RFP document that highlights core use cases to vendors while minimizing the amount of time the team has to spend building it.

    You may miss out on the right vendor if:

    • The RFP is too long or cumbersome for the vendor to respond.
    • Vendors believe their time is better spent relationship selling.
    • The RFP is unclear and leads them to believe they won’t be successful.
    • The vendor was forced to guess what you were looking for.

    How to write a successful RFI/MV-RFP:

    • Expend your energy relative to the complexity of the required solution or product you’re seeking.
    • A good MV-RFP is structured as follows: a brief description of your organization, business context, and key requirements. It should not exceed a half-dozen pages in length.
    • Be transparent.
    • This could potentially be a long-term relationship, so don’t try to trick suppliers.
    • Be clear in your expectations and focus on the key aspects of what you’re trying to achieve.

    Use the appropriate Info-Tech template for your needs (RFI, RFQ, or RFP). The Request for Information Template is best suited to the RASF approach.

    If Necessary, Make Sure That You Are Going About RFPs the Right Way

    RFPs only add satisfaction when done correctly

    The image contains a graph to demonstrate RFP and satisfaction.

    Info-Tech Insight

    Prescriptive yet flexible: Avoid RFP overload when selecting customer experience–centric applications, but a formal approach to selection is still beneficial.

    When will an RFP increase satisfaction?

    • Satisfaction is increased when the RFP is used in concert with a formal selection methodology. An RFP on its own does not drive significant value.
    • RFPs that focus on an application’s differentiating features lead to higher satisfaction with the selection process.
    • Using the RFP to evaluate mandatory or standard and/or mandatory features yields neutral results.

    Reduce Time Spent Watching Vendor Dog and Pony Shows

    Salesperson charisma and marketing collateral quality should not be primary selection criteria. Sadly, this is the case far too often.

    Use data to take control back from the vendor

    • Taking a data-driven approach to vendor selection ensures that decisions are made in a manner that reduces human bias and exposure to misaligned incentives.
    • When you leverage services such as SoftwareReviews, you’re relying on amalgamated data from hundreds of others that have already been down this path: benefit from their collective experience!

    Kill the “golf course effect” and eliminate stakeholder bias

    • A leading cause of selection failure is human bias. While rarely malicious, the reality is that decision makers and procurement staff can become unduly biased over time by vendor incentives. Conference passes, box seats, a strong interpersonal relationship – these are all things that may be valuable to a decision maker but have no bearing on the efficacy of an enterprise application.
    • A strong selection process mitigates human bias by using a weighted scoring model and basing decisions on hard data: cost, user satisfaction scores, and trusted third-party data from services such as SoftwareReviews.

    Conduct a Day of Rapid-Fire Investigative Interviews

    Zoom in on high-value use cases and answers to targeted questions

    Make sure the solution will work for your business

    Give each vendor 60 to 90 minutes to give a rapid-fire presentation. We suggest the following structure:

    • 20 minutes: company introduction and vision
    • 20 minutes: one high-value scenario walkthrough
    • 20-40 minutes: targeted Q&A from the business stakeholders and procurement team

    To ensure a consistent evaluation, vendors should be asked analogous questions, and a tabulation of answers should be conducted.

    How to challenge the vendors in the investigative interview

    • Change the visualization/presentation.
    • Change the underlying data.
    • Add additional data sets to the artifacts.
    • Collaboration capabilities.
    • Perform an investigation in terms of finding BI objects and identifying previous changes and examine the audit trail.

    Rapid-Fire Vendor Investigative Interview

    Invite vendors to come onsite (or join you via videoconference) to demonstrate the product and to answer questions. Use a highly targeted demo script to help identify how a vendor’s solution will fit your organization’s particular business capability needs.

    Spend Your Time Wisely and Accelerate the Process

    Join the B2B software selection r/evolution

    Awareness

    Education & Discovery

    Evaluation

    Selection

    Negotiation & Configuration

    Reduce Time

    Reduce Time

    Reduce Time

    Reduce Time

    Reduce Time

    Save time
    duplicating existing market research. Save time and maintain alignment with focus groups.

    Save time across tedious demos and understanding the marketplace.

    Save time gathering detailed historical requirements. Instead, focus on key issues.

    Use your time to validate how the solution will handle mission-critical requirements.

    Spend time negotiating with two viable alternatives to reduce price by up to 50%.

    Use a tier-based model to accelerate commodity and complex selection projects.

    Eliminate elapsed process time with focus groups and workshops.

    3. Focus on High-Impact Activities

    ✓ Narrow the field to four contenders prior to in-depth comparison.

    ✓ Identify portfolio overlap with accelerated enterprise architecture oversight.

    ✓ Focus on investigative interviews and proof of concept projects.

    Narrow the Field to a Maximum of Four Contenders

    Focus time spent on the players that we know can deliver strong value

    1. ACCELERATE SELECTION

    Save time by exclusively engaging vendors that support the organization’s differentiating requirements.

    2. DECISION CLARITY

    Prevent stakeholders from getting lost in the weeds with endless lists of vendors.

    3.CONDENSED DEMOS

    Limiting the project to four contenders allows you to stack demos/investigative interviews into the same day.

    4. LICENSING LEVERAGE

    Keep track of key differences between vendor offerings with a tight shortlist.

    Rapid & Effective Selection Decisions

    Consolidating the Vendor Shortlist Up-Front Reduces Downstream Effort

    Put the “short” back in shortlist!

    • Radically reduce effort by narrowing the field of potential vendors earlier in the selection process. Too many organizations don’t funnel their vendor shortlist until nearing the end of the selection process. The result is wasted time and effort evaluating options that are patently not a good fit.
    • Leverage external data (such as SoftwareReviews) and expert opinion to consolidate your shortlist into a smaller number of viable vendors before the investigative interview stage and eliminate time spent evaluating dozens of RFP responses.
    • Having fewer RFP responses to evaluate means you will have more time to do greater due diligence.

    Rapid Enterprise Architecture Evaluations Are High-Impact Activities

    When accelerating selection decisions, finding the right EA is a balancing act

    • Neglecting enterprise architecture as a shortcut to save time often leads to downstream integration problems and decreases application satisfaction.
    • On the other hand, overly drawn out enterprise architecture evaluations can lead to excessively focusing on technology integration versus having a clear and concise understanding of critical business needs.

    Info-Tech Insight

    Targeting an enterprise architecture evaluation as part of your software selection process that does not delay the selection while also providing sufficient insight into platform fit is critical.

    Key activities for rapid enterprise architecture evaluation include:

    1. Security analysis
    2. Portfolio overlap review + integration assessment
    3. Application standards check

    The data confirms that it is worthwhile to spend time on enterprise architecture

    • Considering software architecture fit up-front to determine if new software aligns with the existing application architecture directly links to greater satisfaction.
    • Stakeholders are most satisfied with their software value when there is a good architectural platform fit.
    • Stakeholders that ranked Architectural Platform Fit lower during the selection process were ultimately more unsatisfied with their software choice.

    The image contains a screenshot of data to demonstrate that it is worthwhile to spend time on enterprise architecture.

    Identify Portfolio Overlap With an Accelerated Enterprise Architecture Assessment

    Develop a clear view of any overlap within your target portfolio subset and clear rationalization/consolidation options

    • Application sprawl is a critical pain point in many organizations. It leads to wasted time, money, and effort as IT (and the business) maintain myriad applications that all serve the same functional purpose.
    • Opportunities are missed to consolidate and streamline associated business process management, training, and end-user adoption activities.
    • Identify which applications in your existing architecture serve a duplicate purpose: these applications are the ones you will want to target for consolidation.
    • As you select a new application, identify where it can be used to serve the goal for application rationalization (i.e. can we replace/retire existing applications in our portfolio by standardizing the new one?).

    Keep the scope manageable!

    • Highlight the major functional processes that are closely related to the application you’re selecting and identify which applications support each.
    • The template below represents a top-level view of a set of customer experience management (CXM) applications. Identify linkages between sets of applications and if they’re uni- or bi-directional.
    The image contains a screenshot of images that demonstrate portfolio overlap with an accelerated enterprise architecture assessment.

    Rapidly Evaluate the Security & Risk Profile for a Right-Sized Enterprise Architecture Evaluation

    There are four considerations for determining the security and risk profile for the new application

    1. Financial Risk
    • Consider the financial impact the new application has on the organization.
      • How significant is the investment in technology?
    • If this application fails to meet its business goals and deliver strong return on investment, will there be a significant amount of financial resources to mitigate the problem?
  • Data Sensitivity Risk
    • Understand the type of data that will be handled/stored by the application.
      • For example, a CRM will house customer personally identifiable information (PII) and an ECM will store confidential business documentation.
    • Determine the consequences of a potential breach (i.e. legal and financial).
  • Application Vulnerability Risk
    • Consider whether the application category has a historically strong security track record.
      • For example, enterprise cloud storage solutions may have a different level of vulnerability than an HRIS platform.
  • Infrastructure Risk
    • Determine whether the new application requires changes to infrastructure or additional security investments to safeguard expanded infrastructure.
    • Consider the ways in which the changes to infrastructure increase the vectors for security breaches.

    Spend More Time Validating Key Issues With Deep Technical Assessments

    The image contains a screenshot of an image of an iceberg. The top part of the iceberg is above water and labelled 40%. The rest of the iceberg is below water and is labelled 60%.

    Conversations With the Vendor

    • Initial conversations with the vendor build alignment on overall application capabilities, scope of work, and pricing.

    Pilot Projects and Trial Environments

    • Conduct a proof of concept project to ensure that the application satisfies your non-functional requirements.
    • Technical assessments not only demonstrate whether an application is compatible with your existing systems but also give your technical resources the confidence that the implementation process will be as smooth as possible.
    • Marketing collateral glosses over actual capabilities and differentiation. Use unbiased third-party data and detailed system training material.

    4. Use Rapid & Essential Assessment Tools

    ✓ Focus on key use cases, not lists of features.

    ✓ You only need three essential tools:

    1. Info-Tech’s Vendor Evaluation Workbook
    2. The Software Selection Workbook
    3. A Business Stakeholder Manual

    Focus on Key Use Cases, Not an Endless Laundry List of Table Stakes Features

    Focus on Critical Requirements

    Failure to differentiate must-have and nice-to-have use cases leads to applications full of non-critical features.

    Go Beyond the Table Stakes

    Accelerate the process by skipping common requirements that we know that every vendor will support.

    Streamline the Quantity of Use Cases

    Working with a tighter list of core use cases increases time spent evaluating the most impactful functionality.

    Over-Customization Kills Projects

    Eliminating dubious “sacred cow” requirements reduces costly and painful platform customization.

    Only Make Use of Essential Selection Artifacts

    Vendor selection projects often demand extensive and unnecessary documentation

    The Software Selection Workbook

    Work through the straightforward templates that tie to each phase of the Rapid Application Selection Framework, from assessing the business impact to requirements gathering.

    The image contains a screenshot of The Software Selection Workbook.

    The Vendor Evaluation Workbook

    Consolidate the vendor evaluation process into a single document. Easily compare vendors as you narrow the field to finalists.

    The image contains a screenshot of The Vendor Evaluation Workbook.

    The Guide to Software Selection: A Business Stakeholder Manual

    Quickly explain the Rapid Application Selection Framework to your team while also highlighting its benefits to stakeholders.

    The image contains a screenshot of The Guide to Software Selection: A Business Stakeholder Manual.

    Software Selection Engagement

    Five advisory calls over a five-week period to accelerate your selection process

    • Expert analyst guidance over five weeks on average to select and negotiate software.
    • Save money, align stakeholders, speed up the process, and make better decisions.
    • Use a repeatable, formal methodology to improve your application selection process.
    • Better, faster results, guaranteed, included in membership.
    The image contains a screenshot of the calendar over 30 days that outlines the five calls.

    Click here to book your selection engagement

    Software Selection Workshop

    With 40 hours of advisory assistance delivered online, select better software, faster.

    • 40 hours of expert analyst guidance.
    • Project and stakeholder management assistance.
    • Save money, align stakeholders, speed up the process, and make better decisions.
    • Better, faster results, guaranteed; $20K standard engagement fee.
    The image contains a screenshot of the calendar over 30 days that outlines the five calls.

    CLICK HERE TO BOOK YOUR WORKSHOP ENGAGEMENT

    5. Select Two Viable Options & Engage Both in Negotiation

    ✓ Save more during negotiation by selecting two viable alternatives.

    ✓ Surface a consolidated list of demands prior to entering negotiation.

    ✓ Communicate your success with the organization.

    Save More During Negotiation by Selecting Two Viable Alternatives

    VENDOR 1

    Build in a realistic plan B that allows you to apply leverage to the incumbent or primary vendor of choice.

    VENDOR 2

    If the top contender is aware that they do not have competition, they will be less inclined to make concessions.

    Maintain momentum with two options

    • Should you realize that the primary contender is no longer a viable option (i.e. security concerns), keeping a second vendor in play enables you to quickly pivot without slowing down the selection project.

    Secure best pricing by playing vendors off each other

    • Vendors are more likely to give concessions on the base price once they become aware that a direct competitor has entered the evaluation.

    Truly commit to a thorough analysis of alternatives

    • By evaluating competitive alternatives, you’ll get a more comprehensive view on market standards for a solution and be able to employ a range of negotiation tactics.

    Focus on 5-10 Specific Contract Change Requests

    Accelerate negotiation by picking your battles

    ANALYZE

    DOCUMENT

    CONSOLIDATE

    PRESENT

    • Parse the contract, order form, and terms & conditions for concerning language.
    • Leverage expertise from internal subject matter experts in addition to relevant legal council.
    • Document all concerns and challenges with the language in the vendor contract in a single spreadsheet.
    • Make vendors more receptive to your cause by going one step beyond writing what the change should be. Provide the reasoning behind the change and even the relevant context.
    • Identify the change requests that are most important for the success of the selection project.
    • Compile a list of the most critical change requests.
    • Consider including nice-to-have requests that you can leverage as strategic concessions.
    • Present the consolidated list of critical change requests to the vendor rather than sharing the entire range of potential changes to the contract.
    • Make sure to include context and background for each request.
    • Eliminate potential delays by proactively establishing a timeline for the vendor’s response.

    Share Stories of Cost Savings With the Organization

    Secure IT’s seat at the table

    Hard cost savings speak louder than words. Executive leadership will see IT as the go-to team for driving business value quickly, yet responsibly.

    Build hype around the new software

    Generate enthusiasm by highlighting the improved user experience provided by the new software that was has just been selected.

    Drive end-user adoption

    Position the cost savings as an opportunity to invest in onboarding. An application is only as valuable as your employees’ ability to effectively use it.

    Keep the process rolling

    Use the momentum from the project and its successful negotiation to roll out the accelerated selection approach to more departments across the organization.

    Overall: The Magic Number Saves You Time and Money

    Software selection takes forever. The process of choosing even the smallest apps can drag on for years: sometimes in perpetuity.

    Organizations keep too many players on the field, leading to scheduling slowdowns and scope creep.

    Keeping the size of the core selection team down, while liaising with more stakeholders and subject matter experts (SMEs), leads to improved results.

    Maximize project effectiveness with a five-person team. Project satisfaction and effectiveness are stagnant or decrease once the team grows beyond five people.

    Cumbersome or ad hoc selection processes lead to business-driven software selection.

    Increase stakeholder satisfaction by using a consistent selection framework that captures their needs while not being a burden.

    Empower both IT and end users with a standardized selection process to consistently achieve high satisfaction coming out of software selection projects.

    The image contains a graph that is titled: A compact selection team can save you weeks. The graph demonstrates time saved with a five person team in comparison to larger teams.

    Key Takeaways for Improving Your Selection Process

    1. ALIGN & ELIMINATE ELAPSED TIME

    • Ensure a formal selection process is in place and reduce time by timeboxing the project to 30 days.
    • Align the calendars of the five-person core selection team to maximize efficiency.

    2. REDUCE TIME SPENT ON LOW-IMPACT ACTIVITIES

    • Go beyond the table stakes and accelerate the process by skipping common requirements that we know that every vendor will support.
    • Only make use of essential selection artifacts.

    3. FOCUS ON HIGH- IMPACT ACTIVITIES

    • Skip the vendor dog and pony shows with investigative interviews.
    • Minimize time spent on novel-sized RFPs; instead highlight three or four critical process areas.

    4. USE RAPID & ESSENTIAL ASSESSMENT TOOLS

    • Consolidating the vendor shortlist up-front reduces downstream effort.
    • Application sprawl is a critical pain point in many organizations that leads to wasted time and money.

    5. ENGAGE TWO VIABLE VENDORS IN NEGOTIATION

    • Build in a realistic plan B that allows you to apply leverage to the incumbent or primary vendor of choice.
    • Pick your battles and focus on 5-10 specific contract change requests.

    Appendix

    This study is based on a survey of 43,000 real-world IT practitioners.

    • SoftwareReviews (a sister company of Info-Tech Research Group) collects and aggregates feedback on a wide variety of enterprise technologies.
    • The practitioners are actual end users of hundreds of different enterprise application categories.
    • The following slides highlight the supplementary data points from the comprehensive survey.

    Methodology

    A comprehensive study based on the responses of thousands of real-world practitioners.

    Qualitative & Secondary

    Using comprehensive statistical techniques, we surveyed what our members identified as key drivers of success in selecting enterprise software. Our goal was to determine how organizations can accelerate selection processes and improve outcomes by identifying where people should spend their time for the best results.

    Large-n Survey

    To determine the “Magic Numbers,” we used a large-n survey: 40,000 respondents answered questions about their applications, selection processes, organizational firmographics, and personal characteristics. We used this data to determine what drives satisfaction not only with the application but with the selection process itself.

    Quantitative Drill-Down

    We used the survey to narrow the list of game-changing practices. We then conducted additional quantitative research to understand why our respondents may have selected the responses they did.

    Leverage Web Analytics to Reinforce Your Web Experience Management Strategy

    • Buy Link or Shortcode: {j2store}563|cart{/j2store}
    • member rating overall impact: N/A
    • member rating average dollars saved: N/A
    • member rating average days saved: N/A
    • Parent Category Name: Marketing Solutions
    • Parent Category Link: /marketing-solutions
    • Organizations are unaware of the capabilities of web analytics tools and unsure how to leverage these new technologies to enhance their web experience.
    • Traditional solutions offer only information and data about the activity on the website. It is difficult for organizations to understand the customer motivations and behavioral patterns using the data.
    • In addition, there is an overwhelming number of vendors offering various solutions. Understanding which solution best fits your business needs is crucial to avoid overspending.

    Our Advice

    Critical Insight

    • Understanding organizational goals and business objectives is essential in effectively leveraging web analytics.
    • It is easy to get lost in a sea of expensive web analytical tools. Choosing tools that align with the business objectives will keep the costs of customer acquisition and retention to a minimum.
    • Beyond selection and implementation, leveraging web analytic tools requires commitment from the organization to continuously monitor key KPIs to ensure good customer web experience.

    Impact and Result

    • Understand what web analytic tools are and some key trends in the market space. Learn about top advanced analytic tools that help understand user behavior.
    • Discover top vendors in the market space and some of the top-level features they offer.
    • Understand how to use the metrics to gather critical insights about the website’s use and key initiatives for successful implementation.

    Leverage Web Analytics to Reinforce Your Web Experience Management Strategy Research & Tools

    Leverage Web Analytics to Reinforce Your Web Experience Management Strategy Storyboard – A deck outlining the importance of web analytic tools and how they can be leveraged to meet your business needs.

    This research offers insight into web analytic tools, key trends in the market space, and an introduction to advanced web analytics techniques. Follow our five-step initiative to successfully select and implement web analytics tools and identify which baseline metrics to measure and continuously monitor for best results.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    • Leverage Web Analytics to Reinforce Your Web Experience Management Strategy Storyboard
    [infographic]

    Further reading

    Leverage Web Analytics to Reinforce Your Web Experience Management Strategy

    Web analytics tools are the gateway to understanding customer behavior.

    EXECUTIVE BRIEF

    Analyst Perspective

    In today’s world, users want to consume concise content and information quickly. Websites have a limited time to prove their usefulness to a new user. Content needs to be as few clicks away from the user as possible. Analyzing user behavior using advanced analytics techniques can help website designers better understand their audience.

    Organizations need to implement sophisticated analytics tools to track user data from their website. However, simply extracting data is not enough to understand the user motivation. A successful implementation of a web analytics tool will comprise both understanding what a customer does on the website and why the customer does what they do.

    This research will introduce some fundamental and advanced analytics tools and provide insight into some of the vendors in the market space.

    Photo of Sai Krishna Rajaramagopalan, Research Specialist, Applications − Enterprise Applications, Info-Tech Research Group. Sai Krishna Rajaramagopalan
    Research Specialist, Applications − Enterprise Applications
    Info-Tech Research Group

    Executive Summary

    Your Challenge
    • Web analytics solutions have emerged as applications that provide extensive information and data about users visiting your webpage. However, many organizations are unaware of the capabilities of these tools and unsure how to leverage these new technologies to enhance user experience.
    Common Obstacles
    • Traditional solutions offer information and data about customers’ activity on the website but no insight into their motivations and behavioral patterns.
    • In addition, an overwhelming number of vendors are offering various solutions. Understanding which solution best fits your business needs is crucial to avoid overspending.
    Info-Tech’s Approach
    • This research is aimed to help you understand what web analytic tools are and some key trends in the market space. Learn about top advanced analytic tools that help you understand user behavior. Discover top vendors in the market space and some of the high-level features offered.
    • This research also explains techniques and metrics to gather critical insights about your website’s use and will aid in understanding users’ motivations and patterns and better predict their behavior on the website.

    Info-Tech Insight

    It is easy to get lost in a sea of expensive web analytics tools. Choose tools that align with your business objectives to keep the costs of customer acquisition and retention to a minimum.

    Ensure the success of your web analytics programs by following five simple steps

    1. ORGANIZATIONAL GOALS

    The first key step in implementing and succeeding with web analytics tools is to set clearly defined organizational goals, e.g. improving product sales.

    3. KPI METRICS

    Define key performance indicators (KPIs) that help track the organization’s performance, e.g. number of page visits, conversion rates, bounce rates.

    5. REVIEW

    Continuous improvement is essential to succeed in understanding customers. The world is a dynamic place, and you must constantly revise your organizational goals, business objectives, and KPIs to remain competitive.

    Centerpiece representing the five surrounding steps.

    2. BUSINESS OBJECTIVES

    The next step is to lay out business objectives that help to achieve the organization’s goals, e.g. to increase customer leads, increase customer transactions, increase web traffic.

    4. APPLICATION SELECTION

    Understand the web analytics tool space and which combination of tools and vendors best fits the organization’s goals.

    Web Analytics Introduction

    Understand traditional and advanced tools and their capabilities.

    Understanding web analytics

    • Web analytics is the branch of analytics that deals with the collection, reporting, and analysis of data generated by users visiting and interacting with a website.
    • The purpose of web analytics is to measure user behavior, optimize the website’s user experience and flow, and gain insights that help meet business objectives like increasing conversions and sales.
    • Web analytics allows you to see how your website is performing and how people are acting while on your website. What’s important is what you can do with this knowledge.
    • Data collected through web analytics may include traffic sources, referring sites, page views, paths taken, and conversion rates. The compiled data often forms a part of customer relationship management analytics to facilitate and streamline better business decisions.
    • Having strong web analytics is important in understanding customer behavior and fine-tuning marketing and product development approaches accordingly.
    Example of a web analytics dashboard.

    Why you should leverage web analytics

    Leveraging web analytics allows organizations to better understand their customers and achieve their business goals.

    The global web analytics market size is projected to reach US$5,156.3 million by 2026, from US$2,564 million in 2019, at a CAGR of 10.4% during 2021-2026. (Source: 360 Research Reports, 2021) Of the top 1 million websites with the highest traffic, there are over 3 million analytics technologies used. Google Analytics has the highest market share, with 50.3%. (Source: “Top 1 Million Sites,” BuiltWith, 2022)
    Of the 200 million active websites, 57.3% employ some form of web analytics tool. This trend is expected to grow as more sophisticated tools are readily available at a cheaper cost. (Source: “On the Entire Internet,” BuiltWith, 2022; Siteefy, 2022) A three-month study by Contentsquare showed a 6.9% increase in traffic, 11.8% increase in page views, 12.4% increase in transactions, and 3.6% increase in conversion rates through leveraging web analytics. (Source: Mordor Intelligence, 2022)

    Case Study

    Logo for Ryanair.
    INDUSTRY
    Aviation
    SOURCE
    AT Internet
    Web analytics

    Ryanair is a low-fare airline in Europe that receives nearly all of its bookings via its website. Unhappy with its current web analytics platform, which was difficult to understand and use, Ryanair was looking for a solution that could adapt to its requirements and provide continuous support and long-term collaboration.

    Ryanair chose AT Internet for its intuitive user interface that could effectively and easily manage all the online activity. AT was the ideal partner to work closely with the airline to strengthen strategic decision making over the long term, increase conversions in an increasingly competitive market, and increase transactions on the website.

    Results

    By using AT Internet Web Analytics to improve email campaigns and understand the behavior of website visitors, Ryanair was able to triple click-through rates, increase visitor traffic by 16%, and decrease bounce rate by 18%.

    Arrows denoting increases or decreases in certain metrics: '3x increase in click-through rates', '16% increase in visitor traffic', '18% decrease in bounce rate'.

    Use traditional web analytics tools to understand your consumer

    What does the customer do?
    • Traditional web analytics allows organizations to understand what is happening on their website and what customers are doing. These tools deliver hard data to measure the performance of a website. Some of the data measured through traditional web analytics are:
    • Visit count: The number of visits received by a webpage.
    • Bounce rate: The percentage of visitors that leave the website after only viewing the first page compared to total visitors.
    • Referrer: The previous website that sent the user traffic to a specific website.
    • CTA clicks: The number of times a user clicks on a call to action (CTA) button.
    • Conversion rate: Proportion of users that reach the final outcome of the website.
    Example of a traditional web analytics dashboard.

    Use advanced web analytics techniques to understand your consumer

    Why does the customer do what they do?
    • Traditional web analytic tools fail to explain the motivation of users. Advanced analytic techniques help organizations understand user behavior and measure user satisfaction. The techniques help answer questions like: Why did a user come to a webpage? Why did they leave? Did they find what they were looking for? Some of the advanced tools include:
    • Heatmapping: A visual representation of where the users click, scroll, and move on a webpage.
    • Recordings: A recording of the mouse movement and clicks for the entire duration of a user’s visit.
    • Feedback forms and surveys: Voice of the customer tools allowing users to give direct feedback about websites.
    • Funnel exploration: The ability to visualize the steps users take to complete tasks on your site or app.
    Example of an advanced web analytics dashboard.

    Apply industry-leading techniques to leverage web analytics

    Heatmapping
    • Heatmaps are used to visualize where users move their mouse, click, and scroll in a webpage.
    • Website heatmaps use a warm-to-cold color scheme to indicate user activity, with the warmest color indicating the highest visitor engagement and the coolest indicating the lowest visitor engagement.
    • Organizations can use this tool to evaluate the elements of the website that attract users and identify which sections require improvement to increase user engagement.
    • Website designers can make changes and compare the difference in user interaction to measure the effectiveness of the changes.
    • Scrollmaps help designers understand what the most popular scroll-depth of your webpage is – and that’s usually a prime spot for an important call to action.
    Example of a website with heatmapping overlaid.
    (Source: An example of a heatmap layered with a scrollmap from Crazy Egg, 2020)

    Apply industry-leading techniques to leverage web analytics

    Funneling

    • Funnels are graphical representations of a customer’s journey while navigating through the website.
    • Funnels help organizations identify which webpage users land on and where users drop off.
    • Organizations can capture every user step to find the unique challenges between entry and completion. Identifying what friction stands between browsing product grids and completing a transaction allows web designers to then eliminate it.
    • Designers can use A/B testing to experiment with different design philosophies to compare conversion statistics.
    • Funneling can be expanded to cross-channel analytics by incorporating referral data, cookies, and social media analytics.
    Example of a bar chart created through funneling.

    Apply industry-leading techniques to leverage web analytics

    Session recordings

    • Session recordings are playbacks of users’ interaction with the website on a single session. User interaction can vary between mouse clicks, keyboard input, and mouse scroll.
    • Recordings help organizations understand user motivation and help identify why users undertake certain tasks or actions on the webpage.
    • Playbacks can also be used to see if users are confused anywhere between the landing page and final transaction phase. This way, playbacks further help ensure visitors complete the funneling seamlessly.
    Example of a session recording featuring a line created by the mouse's journey.

    Apply industry-leading techniques to leverage web analytics

    Feedback and microsurveys

    • Feedback can be received directly from end users to help organizations improve the website.
    • Receiving feedback from users can be difficult, since not every user is willing to spend time to submit constructive and detailed feedback. Microsurveys are an excellent alternative.
    • Users can submit short feedback forms consisting of a single line or emojis or thumbs up or down.
    • Users can directly highlight sections of the page about which to submit feedback. This allows designers to quickly pinpoint areas for improvement. Additionally, web designers can play back recordings when feedback is submitted to get a clear idea about the challenges users face.
    Example of a website with a microsurvey in the corner.

    Market Overview

    Choose vendors and tools that best match your business needs.

    Top-level traditional features

    Feature Name

    Description

    Visitor Count Tracking Counts the number of visits received by a website or webpage.
    Geographic Analytics Uses location information to enable the organization to provide location-based services for various demographics.
    Conversion Tracking Measures the proportion of users that complete a certain task compared to total number of users.
    Device and Browser Analytics Captures and summarizes device and browser information.
    Bounce and Exit Tracking Calculates exit rate and bounce rate on a webpage.
    CTA Tracking Measures the number of times users click on a call to action (CTA) button.
    Audience Demographics Captures, analyzes, and displays customer demographic/firmographic data from different channels.
    Aggregate Traffic Reporting Works backward from a conversion or other key event to analyze the differences, trends, or patterns in the paths users took to get there.
    Social Media Analytics Captures information on social signals from popular services (Twitter, Facebook, LinkedIn, etc.).

    Top-level advanced features

    Feature Name

    Description

    HeatmappingShows where users have clicked on a page and how far they have scrolled down a page or displays the results of eye-tracking tests through the graphical representation of heatmaps.
    Funnel ExplorationVisualizes the steps users take to complete tasks on your site or app.
    A/B TestingEnables you to test the success of various website features.
    Customer Journey ModellingEffectively models and displays customer behaviors or journeys through multiple channels and touchpoints.
    Audience SegmentationCreates and analyzes discrete customer audience segments based on user-defined criteria or variables.
    Feedback and SurveysEnables users to give feedback and share their satisfaction and experience with website designers.
    Paid Search IntegrationIntegrates with popular search advertising services (i.e. AdWords) and can make predictive recommendations around areas like keywords.
    Search Engine OptimizationProvides targeted recommendations for improving and optimizing a page for organic search rankings (i.e. via A/B testing or multivariate testing).
    Session RecordingRecords playbacks of users scrolling, moving, u-turning, and rage clicking on your site.

    Evaluate software category leaders using SoftwareReviews’ vendor rankings and awards

    Logo for SoftwareReviews.
    Sample of SoftwareReviews' The Data Quadrant. The Data Quadrant is a thorough evaluation and ranking of all software in an individual category to compare platforms across multiple dimensions.

    Vendors are ranked by their Composite Score, based on individual feature evaluations, user satisfaction rankings, vendor capability comparisons, and likeliness to recommend the platform.

    Sample of SoftwareReviews' The Emotional Footprint. The Emotional Footprint is a powerful indicator of overall user sentiment toward the relationship with the vendor, capturing data across five dimensions.

    Vendors are ranked by their Customer Experience (CX) Score, which combines the overall Emotional Footprint rating with a measure of the value delivered by the solution.

    Speak with category experts to dive deeper into the vendor landscape

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    Fact-based reviews of business software from IT professionals. Top-tier data quality backed by a rigorous quality assurance process. CLICK HERE to ACCESS

    Comprehensive software reviews
    to make better IT decisions

    We collect and analyze the most detailed reviews on enterprise software from real users to give you an unprecedented view into the product and vendor before you buy.

    Product and category reports with state-of-the-art data visualization. User-experience insight that reveals the intangibles of working with a vendor.

    SoftwareReviews is powered by Info-Tech

    Technology coverage is a priority for Info-Tech and SoftwareReviews provides the most comprehensive unbiased data on today’s technology. Combined with the insight of our expert analysts, our members receive unparalleled support in their buying journey.

    Top vendors in the web analytics space

    Logo for Google Analytics. Google Analytics provides comprehensive traditional analytics tools, free of charge, to understand the customer journey and improve marketing ROI. Twenty-four percent of all web analytical tools used on the internet are provided by Google analytics.
    Logo for Hotjar. Hotjar is a behavior analytics and product experience insights service that helps you empathize with and understand your users through their feedback via tools like heatmaps, session recordings, and surveys. Hotjar complements the data and insights you get from traditional web analytics tools like Google Analytics.
    Logo for Crazy Egg. Crazy Egg is a website analytics tool that helps you optimize your site to make it more user-friendly, more engaging, and more conversion-oriented. It does this through heatmaps and A/B testing, which allow you to see how people are interacting with your site.
    Logo for Amplitude Analytics. Amplitude Analytics provides intelligent insight into customer behavior. It offers basic functionalities like measuring conversion rate and engagement metrics and also provides more advanced tools like customer journey maps and predictive analytics capabilities through AI.

    Case Study

    Logo for Miller & Smith.
    INDUSTRY
    Real Estate
    SOURCE
    Crazy Egg

    Heatmaps and playback recordings

    Challenge

    Miller & Smith had just redesigned their website, but the organization wanted to make sure it was user-friendly as well as visually appealing. They needed an analytics platform that could provide information about where visitors were coming from and measure the effectiveness of the marketing campaigns.

    Solution

    Miller & Smith turned to Crazy Egg to obtain visual insights and track user behavior. They used heatmaps and playback recordings to see user activity within webpages and pinpoint any issues with user interface. In just a few weeks, Miller & Smith gained valuable data to work with: the session recordings helped them understand how users were navigating the site, and the heatmaps allowed them to see where users were clicking – and what they were skipping.

    Results

    Detailed reports generated by the solution allowed Miller & Smith team to convince key stakeholders and implement the changes easily. They were able to pinpoint what changes needed to be made and why these changes would improve their experience.

    Within few weeks, the bounce rate improved by 7.5% and goal conversion increased by 8.5% over a similar period the previous year.

    Operationalizing Web Analytics Tools

    Execute initiatives for successful implementation.

    Ensure success of your web analytics programs by following five simple steps

    1. ORGANIZATIONAL GOALS

    The first key step in implementing and succeeding with web analytics tools is to set clearly defined organizational goals, e.g. improving product sales.

    3. KPI METRICS

    Define key performance indicators (KPIs) that help track the organization’s performance, e.g. number of page visits, conversion rates, bounce rates.

    5. REVIEW

    Continuous improvement is essential to succeed in understanding customers. The world is a dynamic place, and you must constantly revise your organizational goals, business objectives, and KPIs to remain competitive.

    Centerpiece representing the five surrounding steps.

    2. BUSINESS OBJECTIVES

    The next step is to lay out business objectives that help to achieve the organization’s goals, e.g. to increase customer leads, increase customer transactions, increase web traffic.

    4. APPLICATION SELECTION

    Understand the web analytics tool space and which combination of tools and vendors best fits the organization’s goals.

    1.1 Understand your organization’s goals

    30 minutes

    Output: Organization’s goal list

    Materials: Whiteboard, Markers

    Participants: Core project team

    1. Identify the key organizational goals for both the short term and the long term.
    2. Arrange the goals in descending order of priority.

    Example table of goals ranked by priority and labeled short or long term.

    1.2 Align business objectives with organizational goals

    30 minutes

    Output: Business objectives

    Materials: Whiteboard, Markers

    Participants: Core project team

    1. Identify the key business objectives that help attain organization goals.
    2. Match each business objective with the corresponding organizational goals it helps achieve.
    3. Arrange the objectives in descending order of priority.

    Example table of business objectives ranked by priority and which organization goal they're linked to.

    Establish baseline metrics

    Baseline metrics will be improved through:

    1. Efficiently using website elements and CTA button placement
    2. Reducing friction between the landing page and end point
    3. Leveraging direct feedback from users to continuously improve customer experience

    1.3 Establish baseline metrics that you intend to improve via your web analytics tools

    30 minutes

    Example table with metrics, each with a current state and goal state.

    Accelerate your software selection project

    Vendor selection projects often demand extensive and unnecessary documentation.

    Software Selection Insight

    Balance the effort-to-information ratio required for a business impact assessment to keep stakeholders engaged. Use documentation that captures the key data points and critical requirements without taking days to complete. Stakeholders are more receptive to formal selection processes that are friction free.

    The Software Selection Workbook

    Work through the straightforward templates that tie to each phase of the Rapid Application Selection Framework, from assessing the business impact to requirements gathering.

    Sample of the Software Selection Workbook deliverable.

    The Vendor Evaluation Workbook

    Consolidate the vendor evaluation process into a single document. Easily compare vendors as you narrow the field to finalists.

    Sample of the Vendor Evaluation Workbook deliverable.

    The Guide to Software Selection: A Business Stakeholder Manual

    Quickly explain the Rapid Application Selection Framework to your team while also highlighting its benefits to stakeholders.

    Sample of the Guide to Software Selection: A Business Stakeholder Manual deliverable.

    Revisit the metrics you identified and revise your goals

    Track the post-deployment results, compare the metrics, and set new targets for the next fiscal year.

    Example table of 'Baseline Website Performance Metrics' with the column 'Revised Target' highlighted.

    Related Info-Tech Research

    Stock image of two people going over a contract. Modernize Your Corporate Website to Drive Business Value

    Drive higher user satisfaction and value through UX-driven websites.

    Stock image of a person using the cloud on their smartphone. Select and Implement a Web Experience Management Solution

    Your website is your company’s face to the world: select a best-of-breed platform to ensure you make a rock-star impression with your prospects and customers!

    Stock image of people studying analytics. Create an Effective Web Redesign Strategy

    Ninety percent of web redesign projects, executed without an effective strategy, fail to accomplish their goals.

    Bibliography

    "11 Essential Website Data Factors and What They Mean." CivicPlus, n.d. Accessed 26 July 2022.

    “Analytics Usage Distribution in the Top 1 Million Sites.” BuiltWith, 1 Nov. 2022. Accessed 26 July 2022.

    "Analytics Usage Distribution on the Entire Internet." BuiltWith, 1 Nov. 2022. Accessed 26 July 2022.

    Bell, Erica. “How Miller and Smith Used Crazy Egg to Create an Actionable Plan to Improve Website Usability.” Crazy Egg, n.d. Accessed 26 July 2022.

    Brannon, Jordan. "User Behavior Analytics | Enhance The Customer Journey." Coalition Technologies, 8 Nov 2021. Accessed 26 July 2022.

    Cardona, Mercedes. "7 Consumer Trends That Will Define The Digital Economy In 2021." Adobe Blog, 7 Dec 2020. Accessed 26 July 2022.

    “The Finer Points.“ Analytics Features. Google Marketing Platform, 2022. Accessed 26 July 2022.

    Fitzgerald, Anna. "A Beginner’s Guide to Web Analytics." HubSpot, 21 Sept 2022. Accessed 26 July 2022.

    "Form Abandonment: How to Avoid It and Increase Your Conversion Rates." Fullstory Blog, 7 April 2022. Accessed 26 July 2022.

    Fries, Dan. "Plug Sales Funnel Gaps by Identifying and Tracking Micro-Conversions." Clicky Blog, 9 Dec 2019. Accessed 7 July 2022.

    "Funnel Metrics in Saas: What to Track and How to Improve Them?" Userpilot Blog, 23 May 2022. Accessed 26 July 2022.

    Garg, Neha. "Digital Experimentation: 3 Key Steps to Building a Culture of Testing." Contentsquare, 21 June 2021. Accessed 26 July 2022.

    “Global Web Analytics Market Size, Status and Forecast 2021-2027.” 360 Research Reports, 25 Jan. 2021. Web.

    Hamilton, Stephanie. "5 Components of Successful Web Analytics." The Daily Egg, 2011. Accessed 26 July 2022.

    "Hammond, Patrick. "Step-by-Step Guide to Cohort Analysis & Reducing Churn Rate." Amplitude, 15 July 2022. Accessed 26 July 2022.

    Hawes, Carry. "What Is Session Replay? Discover User Pain Points With Session Recordings." Dynatrace, 20 Dec 2021. Accessed 26 July 2022.

    Huss, Nick. “How Many Websites Are There in the World?” Siteefy, 8 Oct. 2022. Web.

    Nelson, Hunter. "Establish Web Analytics and Conversion Tracking Foundations Using the Google Marketing Platform.” Tortoise & Hare Software, 29 Oct 2022. Accessed 26 July 2022.

    "Product Analytics Vs Product Experience Insights: What’s the Difference?" Hotjar, 14 Sept 2021. Accessed 26 July 2022.

    “Record and watch everything your visitors do." Inspectlet, n.d. Accessed 26 July 2022.

    “Ryanair: Using Web Analytics to Manage the Site’s Performance More Effectively and Improve Profitability." AT Internet, 1 April 2020. Accessed 26 July 2022.

    Sibor, Vojtech. "Introducing Cross-Platform Analytics.” Smartlook Blog, 5 Nov 2022. Accessed 26 July 2022.

    "Visualize Visitor Journeys Through Funnels.” VWO, n.d. Accessed 26 July 2022.

    "Web Analytics Market Share – Growth, Trends, COVID-19 Impact, and Forecasts (2022-2027)." Mordor Intelligence, 2022. Accessed 26 July 2022.

    “What is the Best Heatmap Tool for Real Results?” Crazy Egg, 27 April 2020. Web.

    "What Is Visitor Behavior Analysis?" VWO, 2022. Accessed 26 July 2022.

    Zheng, Jack G., and Svetlana Peltsverger. “Web Analytics Overview.” IGI Global, 2015. Accessed 26 July 2022.

    Drive Business Value With a Right-Sized Project Gating Process

    • Buy Link or Shortcode: {j2store}445|cart{/j2store}
    • member rating overall impact: 9.0/10 Overall Impact
    • member rating average dollars saved: $61,999 Average $ Saved
    • member rating average days saved: 21 Average Days Saved
    • Parent Category Name: Portfolio Management
    • Parent Category Link: /portfolio-management
    • Low sponsor commitment on projects.
    • Poor quality on completed projects.
    • Little to no visibility into the project portfolio.
    • Organization does not operationalize change .
    • Analyzing, fixing, and redeploying is a constant struggle. Even when projects are done well, they fail to deliver the intended outcomes and benefits.

    Our Advice

    Critical Insight

    • Stop applying a one-size-fits-all-projects approach to governance.
    • Engage the sponsor by shifting the accountability to the business so they can get the most out of the project.
    • Do not limit the gating process to project management – expand to portfolio management.

    Impact and Result

    • Increase Project Throughput: Do more projects by ensuring the right projects and right amount of projects are approved and executed.
    • Validate Project Quality: Ensure issues are uncovered and resolved with standard check points in the project.
    • Increase Reporting and Visibility: Easily compare progress of projects across the portfolio and report outcomes to leadership.
    • Reduce Resource Waste: Terminate low-value projects early and assign the right resources to approved projects.
    • Achieve Intended Project Outcomes: Keep the sponsor engaged throughout the gating process to achieve desired outcomes.

    Drive Business Value With a Right-Sized Project Gating Process Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should design a right-sized project gating process, review Info-Tech’s methodology, and understand the four ways we can support you.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Lay the groundwork for tailored project gating

    This phase will walk you through the following activities:

  • Understand the role of gating and why we need it.
  • Determine what projects will follow the gating process and how to classify them.
  • Establish the role of the project sponsor throughout the entire project lifecycle.
    • Drive Business Value With a Right-Sized Project Gating Process – Phase 1: Lay the Groundwork for Tailored Project Gating
    • Project Intake Classification Matrix
    • Project Sponsor Role Description Template

    2. Establish level 1 project gating

    This phase will help you customize Level 1 Project Gates with appropriate roles and responsibilities.

    • Drive Business Value With a Right-Sized Project Gating Process – Phase 2: Establish Level 1 Project Gating
    • Project Gating Strategic Template

    3. Establish level 2 project gating

    This phase will help you customize Level 2 Project Gates with appropriate roles and responsibilities.

    • Drive Business Value With a Right-Sized Project Gating Process – Phase 3: Establish Level 2 Project Gating

    4. Establish level 3 project gating

    This phase will help you customize Level 3 Project Gates with appropriate roles and responsibilities. It will also help you determine next steps and milestones for the adoption of the new process.

    • Drive Business Value With a Right-Sized Project Gating Process – Phase 4: Establish Level 3 Project Gating
    • Project Gating Reference Document
    [infographic]

    Workshop: Drive Business Value With a Right-Sized Project Gating Process

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Lay the Groundwork for Tailored Project Gating

    The Purpose

    Understand the role of gating and why we need it.

    Determine what projects will follow the gating process and how to classify them.

    Establish the role of the project sponsor throughout the entire project lifecycle.

    Key Benefits Achieved

    Get stakeholder buy-in for the process.

    Ensure there is a standard leveling process to determine size, risk, and complexity of requests.

    Engage the project sponsor throughout the portfolio and project processes.

    Activities

    1.1 Project Gating Review

    1.2 Establish appropriate project levels

    1.3 Define the role of the project sponsor

    Outputs

    Project Intake Classification Matrix

    Project Sponsor Role Description Template

    2 Establish Level 1 Project Gating

    The Purpose

    This phase will help you customize Level 1 Project Gates with appropriate roles and responsibilities.

    Key Benefits Achieved

    Create a lightweight project gating process for small projects.

    Activities

    2.1 Review level 1 project gating process

    2.2 Determine what gates should be part of your custom level 1 gating process

    2.3 Establish required artifacts for each gate

    2.4 Define the stakeholder’s roles and responsibilities at each gate

    Outputs

    Documented outputs in the Project Gating Strategic Template

    3 Establish Level 2 Project Gating

    The Purpose

    This phase will help you customize Level 2 Project Gates with appropriate roles and responsibilities.

    Key Benefits Achieved

    Create a heavier project gating process for medium projects.

    Activities

    3.1 Review level 2 project gating process

    3.2 Determine what gates should be part of your custom level 2 gating process

    3.3 Establish required artifacts for each gate

    3.4 Define the stakeholder’s roles and responsibilities at each gate

    Outputs

    4 Establish Level 3 Project Gating

    The Purpose

    This phase will help you customize Level 3 Project Gates with appropriate roles and responsibilities.

    Come up with a roadmap for the adoption of the new project gating process.

    Key Benefits Achieved

    Create a comprehensive project gating process for large projects.

    Activities

    4.1 Review level 3 project gating process

    4.2 Determine what gates should be part of your custom level 3 gating process

    4.3 Establish required artifacts for each gate

    4.4 Define the stakeholder’s roles and responsibilities at each gate

    4.5 Determine next steps and milestones for process adoption

    Outputs

    Documented outputs in the Project Gating Strategic Template

    Documented Project Gating Reference Document for all stakeholders

    Organizational Change Management

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    • member rating overall impact: 9.6/10
    • member rating average dollars saved: $19,055
    • member rating average days saved: 24
    • Parent Category Name: Project Portfolio Management and Projects
    • Parent Category Link: /ppm-and-projects
    If you don't know who is responsible for organizational change, it's you.

    Develop a Use Case for Smart Contracts

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    • Parent Category Name: Innovation
    • Parent Category Link: /innovation
    • Organizations today continue to use traditional and often archaic methods of manual processing with physical paper documents.
    • These error-prone methods introduce cumbersome administrative work, causing businesses to struggle with payments and contract disputes.
    • The increasing scale and complexity of business processes has led to many third parties, middlemen, and paper hand-offs.
    • Companies remain bogged down by expensive and inefficient processes while losing sight of their ultimate stakeholder: the customer. A failure to focus on the customer is a failure to do business.

    Our Advice

    Critical Insight

    • Simplify, automate, secure. Smart contracts enable businesses to simplify, automate, and secure traditionally complex transactions.
    • Focus on the customer. Smart contracts provide a frictionless experience for customers by removing unnecessary middlemen and increasing the speed of transactions.
    • New business models. Smart contracts enable the redesign of your organization and business-to-business relationships and transactions.

    Impact and Result

    • Simplify and optimize your business processes by using Info-Tech’s methodology to select processes with inefficient transactions, unnecessary middlemen, and excessive manual paperwork.
    • Use Info-Tech’s template to generate a smart contract use case customized for your business.
    • Customize Info-Tech’s stakeholder presentation template to articulate the goals and benefits of the project and get buy-in from business executives.

    Develop a Use Case for Smart Contracts Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should leverage smart contracts in your business, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    • Develop a Use Case for Smart Contracts – Phases 1-2

    1. Understand smart contracts

    Understand the fundamental concepts of smart contract technology and get buy-in from stakeholders.

    • Develop a Use Case for Smart Contracts – Phase 1: Understand Smart Contracts
    • Smart Contracts Executive Buy-in Presentation Template

    2. Develop a smart contract use case

    Select a business process, create a smart contract logic diagram, and complete a smart contract use-case deliverable.

    • Develop a Use Case for Smart Contracts – Phase 2: Develop the Smart Contract Use Case
    • Smart Contracts Use-Case Template

    [infographic]

    Workshop: Develop a Use Case for Smart Contracts

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Understand Smart Contracts

    The Purpose

    Review blockchain basics.

    Understand the fundamental concepts of smart contracts.

    Develop smart contract use-case executive buy-in presentation.

    Key Benefits Achieved

    Understanding of blockchain basics.

    Understanding the fundamentals of smart contracts.

    Development of an executive buy-in presentation.

    Activities

    1.1 Review blockchain basics.

    1.2 Understand smart contract fundamentals.

    1.3 Identify business challenges and smart contract benefits.

    1.4 Create executive buy-in presentation.

    Outputs

    Executive buy-in presentation

    2 Smart Contract Logic Diagram

    The Purpose

    Brainstorm and select a business process to develop a smart contract use case around.

    Generate a smart contract logic diagram.

    Key Benefits Achieved

    Selected a business process.

    Developed a smart contract logic diagram for the selected business process.

    Activities

    2.1 Brainstorm candidate business processes.

    2.2 Select a business process.

    2.3 Identify phases, actors, events, and transactions.

    2.4 Create the smart contract logic diagram.

    Outputs

    Smart contract logic diagram

    3 Smart Contract Use Case

    The Purpose

    Develop smart contract use-case diagrams for each business process phase.

    Complete a smart contract use-case deliverable.

    Key Benefits Achieved

    Smart contract use-case diagrams.

    Smart contract use-case deliverable.

    Activities

    3.1 Build smart contract use-case diagrams for each phase of the business process.

    3.2 Create a smart contract use-case summary diagram.

    3.3 Complete smart contract use-case deliverable.

    Outputs

    Smart contract use case

    4 Next Steps and Action Plan

    The Purpose

    Review workshop week and lessons learned.

    Develop an action plan to follow through with next steps for the project.

    Key Benefits Achieved

    Reviewed workshop week with common understanding of lessons learned.

    Completed an action plan for the project.

    Activities

    4.1 Review workshop deliverables.

    4.2 Create action plan.

    Outputs

    Smart contract action plan

     

    Integrate Threat Intelligence Into Your Security Operations

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    • Parent Category Name: Threat Intelligence & Incident Response
    • Parent Category Link: /threat-intelligence-incident-response
    • Organizations have limited visibility into their threat landscape, and as such are vulnerable to the latest attacks, hindering business practices, workflow, revenue generation, and damaging their public image.
    • Organizations are developing ad hoc intelligence capabilities that result in operational inefficiencies, the misalignment of resources, and the misuse of their security technology investments.
    • It is difficult to communicate the value of a threat intelligence solution when trying to secure organizational buy-in and the appropriate resourcing.
    • There is a vast array of “intelligence” in varying formats, often resulting in information overload.

    Our Advice

    Critical Insight

    1. Information alone is not actionable. A successful threat intelligence program contextualizes threat data, aligns intelligence with business objectives, and then builds processes to satisfy those objectives.
    2. Your security controls are diminishing in value (if they haven’t already). As technology in the industry evolves, threat actors will inevitably adopt new tools, tactics, and procedures; a threat intelligence program can provide relevant situational awareness to stay on top of the rapidly-evolving threat landscape.
    3. Your organization might not be the final target, but it could be a primary path for attackers. If you exist as a third-party partner to another organization, your responsibility in your technology ecosystem extends beyond your own product/service offerings. Threat intelligence provides visibility into the latest threats, which can help you avoid becoming a backdoor in the next big data breach.

    Impact and Result

    • Assess the needs and intelligence requirements of key stakeholders.
    • Garner organizational buy-in from senior management.
    • Identify organizational intelligence gaps and structure your efforts accordingly.
    • Understand the different collection solutions to identify which best supports your needs.
    • Optimize the analysis process by leveraging automation and industry best practices.
    • Establish a comprehensive threat knowledge portal.
    • Define critical threat escalation protocol.
    • Produce and share actionable intelligence with your constituency.
    • Create a deployment strategy to roll out the threat intelligence program.
    • Integrate threat intelligence within your security operations.

    Integrate Threat Intelligence Into Your Security Operations Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should implement a threat intelligence program, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Plan for a threat intelligence program

    Assess current capabilities and define an ideal target state.

    • Integrate Threat Intelligence Into Your Security Operations – Phase 1: Plan for a Threat Intelligence Program
    • Security Pressure Posture Analysis Tool
    • Threat Intelligence Maturity Assessment Tool
    • Threat Intelligence Project Charter Template
    • Threat Intelligence RACI Tool
    • Threat Intelligence Management Plan Template
    • Threat Intelligence Policy Template

    2. Design an intelligence collection strategy

    Understand the different collection solutions to identify which best supports needs.

    • Integrate Threat Intelligence Into Your Security Operations – Phase 2: Design an Intelligence Collection Strategy
    • Threat Intelligence Prioritization Tool
    • Threat Intelligence RFP MSSP Template

    3. Optimize the intelligence analysis process

    Begin analyzing and acting on gathered intelligence.

    • Integrate Threat Intelligence Into Your Security Operations – Phase 3: Optimize the Intelligence Analysis Process
    • Threat Intelligence Malware Runbook Template

    4. Design a collaboration and feedback program

    Stand up an intelligence dissemination program.

    • Integrate Threat Intelligence Into Your Security Operations – Phase 4: Design a Collaboration and Feedback Program
    • Threat Intelligence Alert Template
    • Threat Intelligence Alert and Briefing Cadence Schedule Template
    [infographic]

    Get really good at resilience

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    Why be resilient?

    Well, your clients demand it. And it makes business sense; it is much cheaper to retain a client than to acquire new ones. By all means, always expand your client base; just don't make it a zero-sum game by losing clients because you cannot provide decent service. 

    Although the term has existed since the 17th century, it has only received legal attention since 2020. Now, several years later, the EU and the US require companies to prove their resilience.

    To understand what resilience is, please read our article on resilience

    What does it take to become really good at IT resilience?

    IT resilience is a mindset, a collection of techniques, and people management focused on providing consistent service to clients, all rolled into one discipline. While we discuss IT resilience, it takes more than IT staff or IT processes to become a truly resilient business.

    Here are 10 themes relevant to the (IT) resilient organization:

    Transparent culture

    A transparent company culture empowers its people to act confidently, respond swiftly to challenges, and continuously learn and improve. This builds a strong foundation for resilience, enabling the organization to navigate disruption or adversity much more easily.

    At its core, transparency is about open communication, sharing information, and fostering a culture of honesty and trust. These traits directly influence the various aspects of resilience.

    Client service focus

    A client service focus isn't just about customer satisfaction; it's an integral part of a company's resilience strategy. Service stability and continuous value delivery are the elements that retain existing clients and attract new ones through reputation.  System outages, slowdowns, and errors lead to client frustration and erode confidence. In other words, client service focuses on making sure you are available. Once you have that, then you can look at enhancing and expanding services and products. 

    Resilient systems and processes often also include tools and capabilities for proactive communication with clients. This can include automated notifications during system maintenance or updates, providing transparency and minimizing inconvenience. A proactive approach to communication creates a sense of partnership, and it demonstrates that you value your clients' time and business.

    Adaptability

    Adaptable systems and processes give you the flexibility for rapid incident response and easy workarounds, bringing your service back to the level it is supposed to be at.

    In the bigger picture, when you design your systems for flexibility and modification, you can rapidly adjust to new market conditions, evolving customer demands, and technological advancements. This agility allows you to pivot swiftly, seizing opportunities while mitigating risks.

    In the same vein, adaptable processes, fostered by a culture of continuous improvement and open communication, empower teams to innovate and refine workflows in response to challenges. This constant evolution ensures the company remains competitive and aligned with its ever-changing environment.

    Robust change management

    When you establish standardized procedures for planning, testing, and implementing changes, IT change management ensures that every modification, no matter how seemingly small, is carefully considered and assessed for its impact on the broader IT ecosystem. This structured approach significantly reduces the risk of unexpected side effects, unforeseen conflicts, and costly downtime, protecting the company's operations and its reputation.

    It does not have to be a burdensome bureaucratic process. Modern processes and tools take the sting out of these controls. Many actions within change management can be automated without losing oversight by both the IT custodians and the business process owners.

    Redundancy and fault tolerance

    By having duplicates of essential components or systems in place, you ensure that even if one part fails, another is ready to take over. This helps you minimize the impact of unexpected events like hardware issues, software glitches, or other unforeseen problems. This might mean replicating critical policy data across multiple servers or data centers in different locations.

    Fault tolerance is all about your systems and processes being able to keep working even when facing challenges. By designing your software and systems architecture with fault tolerance in mind, you are sure it can gracefully handle errors and failures, preventing those small problems from causing bigger issues, outages, and unhappy clients.

    Security

    Clients entrust you with valuable information. Demonstrating a commitment to data security through resilient systems builds trust and provides reassurance that their data is safeguarded against breaches and unauthorized access.

    Monitoring and alerting

    Trusting that all working is good. making sure is better.  When you observe your systems and receive timely notifications when something seems off, you'll be able to address issues before they snowball into real problems. 

    In any industry, monitoring helps you keep an eye on crucial performance metrics, resource usage, and system health. You'll get insights into how your systems behave, allowing you to identify bottlenecks or potential points of failure before they cause serious problems. And with a well-tuned alerting system, you'll get those critical notifications when something requires immediate attention. This gives you the chance to respond quickly, minimize downtime, and keep things running smoothly for your customers.

    Monitoring is also all about business metrics. Keep your service chains running smoothly and understand the ebb and flow of when clients access your services. Then update and enhance in line with what you see happening. 

    Incident response processes

    Well-thought-out plans and processes are key. Work with your incident managers, developers, suppliers, business staff and product owners and build an embedded method for reacting to incidents. 

    The key is to limit the time of the service interruption. Not everything needs to be handled immediately, so your plan must be clear on how to react to important vs lower-priority incidents. Making the plan and process well-known in the company helps everybody and keeps the calm.

    Embedded business continuity

    Business continuity planning anticipates and prepares for various scenarios, allowing your company to adapt and maintain essential functions even in the face of unexpected disruptions.

    When you proactively address these non-IT aspects of recovery, you build resilience that goes beyond simply restoring technology. It enables you to maintain customer relationships, meet contractual obligations, and safeguard your reputation, even in the face of significant challenges.

    Business continuity is not about prevention; it is about knowing what to do when bad things happen that may threaten your company in a more existential way or when you face issues like a power outage in your building, a pandemic, major road works rendering your business unreachable and such events.

    Effective disaster recovery  

    Disaster recovery is your lifeline when the worst happens. Whether it's a major cyberattack, a natural disaster, or a catastrophic hardware failure, a solid disaster recovery plan ensures your business doesn't sink. It's your strategy to get those critical systems back online and your data restored as quickly as possible.

    Think of it this way: disaster recovery, just like business continuity, isn't about preventing bad things from happening; it's about being prepared to bounce back when they do. It's like having a spare tire in your car, you hope you never need it, but if you get a flat, you're not stranded. With a well-tested disaster recovery plan, you can minimize downtime, reduce data loss, and keep your operations running even in the face of the unexpected. That translates to happier customers, protected revenue, and a reputation for reliability even amidst chaos.

     

    Resilience is the result of a well-conducted orchestra. Many disciplines come together to help you service your clients in a consistent way.

    The operational lifeline of your company and the reason it exists in the first place is to provide your clients with what they need, when they need it, and be able to command a good price for it. And that will keep your shareholders happy as well.

    Maintain an Organized Portfolio

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    • Parent Category Name: Portfolio Management
    • Parent Category Link: /portfolio-management
    • All too often, the portfolio of programs and projects looks more like a random heap than a strategically organized and balanced collection of investments that will drive the business forward.
    • Portfolio managers know that with the right kind of information and the right level of process maturity they can get better results through the portfolio; however, organizations often assume (falsely) that the required level of maturity is out of reach from their current state and perpetually delay improvements.

    Our Advice

    Critical Insight

    • The information needed to define clear and usable criteria for organizing the portfolio of programs and projects already exists. Portfolio managers only need to identify the sources of that information and institute processes for regularly reviewing that information in order to define those criteria.
    • Once a portfolio manager has a clear idea of the goals and constraints that shape what ought to be included (or removed) from the portfolio and once these have been translated into clear and usable portfolio criteria, basic portfolio management processes can be instituted to ensure that these criteria are used consistently throughout the various stages of the project lifecycle.
    • Portfolio management frameworks and processes do not need to be built from scratch. Well-known frameworks – such as the one outlined in COBIT 5 APO05 – can be instituted in a way that will allow even low-maturity organizations to start organizing their portfolio.
    • Organizations do not need to grow into portfolio management frameworks to get the benefits of an organized portfolio; instead, they can grow within such frameworks.

    Impact and Result

    • An organized portfolio will ensure that the projects and programs included in it are strategically aligned and can actually be executed within the finite constraints of budgetary and human resource capacity.
    • Portfolio managers are better empowered to make decisions about which projects should be included in the portfolio (and when) and are better empowered to make the very tough decisions about which projects should be removed from the portfolio (i.e. cancelled).
    • Building and maturing a portfolio management framework will more fully integrate the PMO into the broader IT management and governance frameworks, making it a more integral part of strategic decisions and a better business partner in the long run.

    Maintain an Organized Portfolio Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should maintain an organized portfolio of programs and projects, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Assess the current state of the portfolio and PPM processes

    Analyze the current mix of programs and projects in your portfolio and assess the maturity of your current PPM processes.

    • Maintain an Organized Portfolio – Phase 1: Assess the Current State of the Portfolio and PPM Processes
    • Project Portfolio Organizer
    • COBIT APO05 (Manage Portfolio) Alignment Workbook

    2. Enhance portfolio organization through improved PPM criteria and processes

    Enhance and optimize your portfolio management processes to ensure portfolio criteria are clearly defined and consistently applied across the project lifecycle when making decisions about which projects to include or remove from the portfolio.

    • Maintain an Organized Portfolio – Phase 2: Enhance Portfolio Organization Through Improved PPM Criteria and Processes
    • Portfolio Management Standard Operating Procedures

    3. Implement improved portfolio management practices

    Implement your portfolio management improvement initiatives to ensure long-term sustainable adoption of new PPM practices.

    • Maintain an Organized Portfolio – Phase 3: Implement Improved Portfolio Management Practices
    • Portfolio Management Improvement Roadmap Tool
    [infographic]

    Workshop: Maintain an Organized Portfolio

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Assess Portfolio Mix and Portfolio Process Current State

    The Purpose

    Analyze the current mix of the portfolio to determine how to better organize it according to organizational goals and constraints.

    Assess which PPM processes need to be enhanced to better organize the portfolio.

    Key Benefits Achieved

    An analysis of the existing portfolio of projects (highlighting areas of concern).

    An analysis of the maturity of current PPM processes and their ability to support the maintenance of an organized portfolio.

    Activities

    1.1 Pre-work: Prepare a complete project list.

    1.2 Define existing portfolio categories, criteria, and targets.

    1.3 Analyze the current portfolio mix.

    1.4 Identify areas of concern with current portfolio mix.

    1.5 Review the six COBIT sub-processes for portfolio management (APO05.01-06).

    1.6 Assess the degree to which these sub-processes have been currently achieved at the organization.

    1.7 Assess the degree to which portfolio-supporting IT governance and management processes exist.

    1.8 Perform a gap analysis.

    Outputs

    Analysis of the current portfolio mix

    Assessment of COBIT alignment and gap analysis.

    2 Define Portfolio Target Mix, Criteria, and Roadmap

    The Purpose

    Define clear and usable portfolio criteria.

    Record/design portfolio management processes that will support the consistent use of portfolio criteria at all stages of the project lifecycle.

    Key Benefits Achieved

    Clearly defined and usable portfolio criteria.

    A portfolio management framework that supports the consistent use of the portfolio criteria across all stages of the project lifecycle.

    Activities

    2.1 Identify determinants of the portfolio mix, criteria, and constraints.

    2.2 Define the target mix, portfolio criteria, and portfolio metrics.

    2.3 Identify sources of funding and resourcing.

    2.4 Review and record the portfolio criteria based upon the goals and constraints.

    2.5 Create a PPM improvement roadmap.

    Outputs

    Portfolio criteria

    Portfolio metrics for intake, monitoring, closure, termination, reprioritization, and benefits tracking

    Portfolio Management Improvement Roadmap

    3 Design Improved Portfolio Sub-Processes

    The Purpose

    Ensure that the portfolio criteria are used to guide decision making at each stage of the project lifecycle when making decisions about which projects to include or remove from the portfolio.

    Key Benefits Achieved

    Processes that support decision making based upon the portfolio criteria.

    Processes that ensure the portfolio remains consistently organized according to the portfolio criteria.

    Activities

    3.1 Ensure that the metrics used for each sub-process are based upon the standard portfolio criteria.

    3.2 Establish the roles, accountabilities, and responsibilities for each sub-process needing improvement.

    3.3 Outline the workflow for each sub-process needing improvement.

    Outputs

    A RACI chart for each sub-process

    A workflow for each sub-process

    4 Change Impact Analysis and Stakeholder Engagement Plan

    The Purpose

    Ensure that the portfolio management improvement initiatives are sustainably adopted in the long term.

    Key Benefits Achieved

    Stakeholder engagement.

    Sustainable long-term adoption of the improved portfolio management practices.

    Activities

    4.1 Conduct a change impact analysis.

    4.2 Create a stakeholder engagement plan.

    Outputs

    Change Impact Analysis

    Stakeholder Engagement Plan

    Completed Portfolio Management SOP

    Build a Reporting and Analytics Strategy

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    • member rating overall impact: 9.1/10 Overall Impact
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    • Parent Category Name: Business Intelligence Strategy
    • Parent Category Link: /business-intelligence-strategy
    • In respect to business intelligence (BI) matureness, you can’t expect the whole organization to be at the same place at the same time. Your BI strategy needs to recognize this and should strive to align rather than dictate.
    • Technology is just one aspect of your BI and analytics strategy and is not a quick solution or a guarantee for long-term success.

    Our Advice

    Critical Insight

    • The BI strategy drives data warehouse and integration strategies and the data needed to support business decisions.
    • The solution to better BI often lies in improving the BI practice, not acquiring the latest and greatest tool.

    Impact and Result

    • Align BI with corporate vision, mission, goals, and strategic direction.
    • Understand the needs of business partners.
    • BI & analytics informs data warehouse and integration layers for required content, latency, and quality.

    Build a Reporting and Analytics Strategy Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should create or refresh the BI Strategy and review Info-Tech’s approach to developing a BI strategy that meets business needs.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Understand the business context and BI landscape

    Lay the foundation for the BI strategy by detailing key business information and analyzing current BI usage.

    • Build a Reporting and Analytics Strategy – Phase 1: Understand the Business Context and BI Landscape
    • BI Strategy and Roadmap Template
    • BI End-User Satisfaction Survey Framework

    2. Evaluate the current BI practice

    Assess the maturity level of the current BI practice and envision a future state.

    • Build a Reporting and Analytics Strategy – Phase 2: Evaluate the Current BI Practice
    • BI Practice Assessment Tool

    3. Create a BI roadmap for continuous improvement

    Create BI-focused initiatives to build an improvement roadmap.

    • Build a Reporting and Analytics Strategy – Phase 3: Create a BI Roadmap for Continuous Improvement
    • BI Initiatives and Roadmap Tool
    • BI Strategy and Roadmap Executive Presentation Template
    [infographic]

    Workshop: Build a Reporting and Analytics Strategy

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Establish Business Vision and Understand the Current BI Landscape

    The Purpose

    Document overall business vision, mission, and key objectives; assemble project team.

    Collect in-depth information around current BI usage and BI user perception.

    Create requirements gathering principles and gather requirements for a BI platform.

    Key Benefits Achieved

    Increased IT–business alignment by using the business context as the project starting point

    Identified project sponsor and project team

    Detailed understanding of trends in BI usage and BI perception of consumers

    Refreshed requirements for a BI solution

    Activities

    1.1 Gather key business information (overall mission, goals, objectives, drivers).

    1.2 Establish a high-level ROI.

    1.3 Identify ideal candidates for carrying out a BI project.

    1.4 Undertake BI usage analyses, BI user perception survey, and a BI artifact inventory.

    1.5 Develop requirements gathering principles and approaches.

    1.6 Gather and organize BI requirements

    Outputs

    Articulated business context that will guide BI strategy development

    ROI for refreshing the BI strategy

    BI project team

    Comprehensive summary of current BI usage that has quantitative and qualitative perspectives

    BI requirements are confirmed

    2 Evaluate Current BI Maturity and Identify the BI Patterns for the Future State

    The Purpose

    Define current maturity level of BI practice.

    Envision the future state of your BI practice and identify desired BI patterns.

    Key Benefits Achieved

    Know the correct migration method for Exchange Online.

    Prepare user profiles for the rest of the Office 365 implementation.

    Activities

    2.1 Perform BI SWOT analyses.

    2.2 Assess current state of the BI practice and review results.

    2.3 Create guiding principles for the future BI practice.

    2.4 Identify desired BI patterns and the associated BI functionalities/requirements.

    2.5 Define the future state of the BI practice.

    2.6 Establish the critical success factors for the future BI, identify potential risks, and create a mitigation plan.

    Outputs

    Exchange migration strategy

    Current state of BI practice is documented from multiple perspectives

    Guiding principles for future BI practice are established, along with the desired BI patterns linked to functional requirements

    Future BI practice is defined

    Critical success factors, potential risks, and a risk mitigation plan are defined

    3 Build Improvement Initiatives and Create a BI Development Roadmap

    The Purpose

    Build overall BI improvement initiatives and create a BI improvement roadmap.

    Identify supplementary initiatives for enhancing your BI program.

    Key Benefits Achieved

    Defined roadmap composed of robust improvement initiatives

    Activities

    3.1 Create BI improvement initiatives based on outputs from phase 1 and 2 activities. Build an improvement roadmap.

    3.2 Build an improvement roadmap.

    3.3 Create an Excel governance policy.

    3.4 Create a plan for a BI ambassador network.

    Outputs

    Comprehensive BI initiatives placed on an improvement roadmap

    Excel governance policy is created

    Internal BI ambassadors are identified

    Further reading

    Build a Reporting and Analytics Strategy

    Deliver actionable business insights by creating a business-aligned reporting and analytics strategy.

    Terminology

    As the reporting and analytics space matured over the last decade, software suppliers used different terminology to differentiate their products from others’. This caused a great deal of confusion within the business communities.

    Following are two definitions of the term Business Intelligence:

    Business intelligence (BI) leverages software and services to transform data into actionable insights that inform an organization’s strategic and tactical business decisions. BI tools access and analyze data sets and present analytical findings in reports, summaries, dashboards, graphs, charts, and maps to provide users with detailed intelligence about the state of the business.

    The term business intelligence often also refers to a range of tools that provide quick, easy-to-digest access to insights about an organization's current state, based on available data.

    CIO Magazine

    Business intelligence (BI) comprises the strategies and technologies used by enterprises for the data analysis of business information. BI technologies provide historical, current, and predictive views of business operations.

    Common functions of business intelligence technologies include reporting, online analytical processing, analytics, data mining, process mining, complex event processing, business performance management, benchmarking, text mining, predictive analytics, and prescriptive analytics.

    Wikipedia

    This blueprint will use the terms “BI,” “BI and Analytics,” and “Reporting and Analytics” interchangeably in different contexts, but always in compliance to the above definitions.

    ANALYST PERSPECTIVE

    A fresh analytics & reporting strategy enables new BI opportunities.

    We need data to inform the business of past and current performance and to support strategic decisions. But we can also drown in a flood of data. Without a clear strategy for business intelligence, a promising new solution will produce only noise.

    BI and Analytics teams must provide the right quantitative and qualitative insights for the business to base their decisions on.

    Your Business Intelligence and Analytics strategy must support the organization’s strategy. Your strategy for BI & Analytics provides direction and requirements for data warehousing and data integration, and further paves the way for predictive analytics, big data analytics, market/industry intelligence, and social network analytics.

    Dirk Coetsee,

    Director, Data and Analytics Info-Tech Research Group

    Our understanding of the problem

    This Research is Designed For:

    • A CIO or Business Unit (BU) Leader looking to improve reporting and analytics, reduce time to information, and embrace fact-based decision making with analytics, reporting, and business intelligence (BI).
    • Application Directors experiencing poor results from an initial BI tool deployment who are looking to improve the outcome.

    This Research Will Also Assist:

    • Project Managers and Business Analysts assigned to a BI project team to collect and analyze requirements.
    • Business units that have their own BI platforms and would like to partner with IT to take their BI to an enterprise level.

    This Research Will Help You:

    • Align your reporting and analytics strategy with the business’ strategic objectives before you rebuild or buy your Business Intelligence platform.
    • Identify reporting and analytics objectives to inform the data warehouse and integration requirements gathering process.
    • Avoid common pitfalls that derail BI and analytic deployments and lower their adoption.
    • Identify Business Intelligence gaps prior to deployment and incorporate remedies within your plans.

    This Research Will Help Them:

    • Recruit the right resources for the program.
    • Align BI with corporate vision, mission, goals, and strategic direction.
    • Understand the needs of business partners.
    • Assess BI maturity and plan for target state.
    • Develop a BI strategy and roadmap.
    • Track the success of the BI initiative.

    Executive summary

    Situation:

    BI drives a new reality. Uber is the world’s largest taxi company and they own no vehicles; Alibaba is the world’s most valuable retailer and they have no inventory; Airbnb is the world’s largest accommodation provider and they own no real estate. How did they disrupt their markets and get past business entry barriers? A deep understanding of their market through impeccable business intelligence!

    Complication:

    • In respect to BI matureness, you can’t expect the whole organization to be at the same place at the same time. Your BI strategy needs to recognize this and should strive to align rather than dictate.
    • Technology is just one aspect of your BI and Analytics strategy and is not a quick solution or a guarantee for long term success.

    Resolution:

    • Drive strategy development by establishing the business context upfront in order to align business intelligence providers with the most important needs of their BI consumers and the strategic priorities of the organization.
    • Revamp or create a BI strategy to update your BI program to make it fit for purpose.
    • Understand your existing BI baggage – e.g. your existing BI program, the artifacts generated from the program, and the users it supports. Those will inform the creation of the strategy and roadmap.
    • Assess current BI maturity and determine your future state BI maturity.
    • BI needs governance to ensure consistent planning, communication, and execution of the BI strategy.
    • Create a network of BI ambassadors across the organization to promote BI.
    • Plan for the future to ensure that required data will be available when the organization needs it.

    Info-Tech Insight

    1. Put the “B” back in BI. Don’t have IT doing BI for IT’s sake; ensure the voice and needs of the business are the primary drivers of your strategy.
    2. The BI strategy drives data warehouse and integration strategies and the data needs to support business decisions.
    3. Go beyond the platform. The solution to better BI often lies in improving the BI practice, not acquiring the latest and greatest tool.

    Metrics to track BI & Analytical program progress

    Goals for BI:

    • Understand business context and needs. Identify business processes that can leverage BI.
    • Define the Reporting & Analytics Roadmap. Develop data initiatives, and create a strategy and roadmap for Business Intelligence.
    • Continuous improvements. Your BI program is evolving and improving over time. The program should allow you to have faster, better, and more comprehensive information.

    Info-Tech’s Suggested Metrics for Tracking the BI Program

    Practice Improvement Metrics Data Collection and Calculation Expected Improvement
    Program Level Metrics Efficiency
    • Time to information
    • Self-service penetration
    • Derive from the ticket management system
    • Derive from the BI platform
    • 10% reduction in time to information
    • Achieve 10-15% self-service penetration
    • Effectiveness
    • BI Usage
    • Data quality
    • Derive from the BI platform
    • Data quality perception
    • Majority of the users use BI on a daily basis
    • 15% increase in data quality perception
    Comprehensiveness
    • # of integrated datasets
    • # of strategic decisions made
    • Derive from the data integration platform
    • Decision-making perception
    • Onboard 2-3 new data domains per year
    • 20% increase in decision-making perception

    Intangible Metrics:

    Tap into the results of Info-Tech’s CIO Business Vision diagnostic to monitor the changes in business-user satisfaction as you implement the initiatives in your BI improvement roadmap.

    Your Enterprise BI and Analytics Strategy is driven by your organization’s Vision and Corporate Strategy

    Formulating an Enterprise Reporting and Analytics Strategy requires the business vision and strategies to first be substantiated. Any optimization to the Data Warehouse, Integration and Source layer is in turn driven by the Enterprise Reporting and Analytics Strategy

    Flow chart showing 'Business Vision Strategies'

    The current state of your Integration and Warehouse platforms determine what data can be utilized for BI and Analytics

    Where we are, and how we got here

    How we got here

    • In the beginning was BI 1.0. Business intelligence began as an IT-driven centralized solution that was highly governed. Business users were typically the consumers of reports and dashboards created by IT, an analytics-trained minority, upon request.
    • In the last five to ten years, we have seen a fundamental shift in the business intelligence and analytics market, moving away from such large-scale, centralized IT-driven solutions focused on basic reporting and administration, towards more advanced user-friendly data discovery and visualization platforms. This has come to be known as BI 2.0.
    • Many incumbent market leaders were disrupted by the demand for more user-friendly business intelligence solutions, allowing “pure-play” BI software vendors to carve out a niche and rapidly expand into more enterprise environments.
    • BI-on-the-cloud has established itself as a solid alternative to in-house implementation and operation.

    Where we are now

    • BI 3.0 has arrived. This involves the democratization of data and analytics and a predominantly app-centric approach to BI, identifiable by an anywhere, anytime, and device-or-platform-independent collaborative methodology. Social workgroups and self-guided content creation, delivery, analysis, and management is prominent.
    • Where the need for reporting and dashboards remains, we’re seeing data discovery platforms fulfilling the needs of non-technical business users by providing easy-to-use interactive solutions to increase adoption across enterprises.
    • With more end users demanding access to data and the tools to extract business insights, IT is looking to meet these needs while continuing to maintain governance and administration over a much larger base of users. The race for governed data discovery is heated and will be a market differentiator.
    • The next kid on the block is Artificial Intelligence that put further demands on data quality and availability.

    RICOH Canada used this methodology to develop their BI strategy in consultation with their business stakeholders

    CASE STUDY

    Industry: Manufacturing and Retail

    Source: RICOH

    Ricoh Canada transforms the way people work with breakthrough technologies that help businesses innovate and grow. Its focus has always been to envision what the future will look like so that it can help its customers prepare for success. Ricoh empowers digital workplaces with a broad portfolio of services, solutions, and technologies – helping customers remove obstacles to sustained growth by optimizing the flow of information and automating antiquated processes to increase workplace productivity. In their commitment towards a customer-centric approach, Ricoh Canada recognized that BI and analytics can be used to inform business leaders in making strategic decisions.

    Enterprise BI and analytics Initiative

    Ricoh Canada enrolled in the ITRG Reporting & Analytics strategy workshop with the aim to create a BI strategy that will allow the business to harvest it strengths and build for the future. The workshop acted as a forum for the different business units to communicate, share ideas, and hear from each other what their pains are and what should be done to provide a full customer 360 view.

    Results

    “This workshop allowed us to collectively identify the various stakeholders and their unique requirements. This is a key factor in the development of an effective BI Analytics tool.” David Farrar

    The Customer 360 Initiative included the following components

    The Customer 360 Initiative includes the components shown in the image

    Improve BI Adoption Rates

    Graph showing Product Adoption Rates

    Sisense

    Reasons for low BI adoption

    • Employees that never used BI tools are slow to adopt new technology.
    • Lack of trust in data leads to lack of trust in the insights.
    • Complex data structures deter usage due to long learning curves and contained nuances.
    • Difficult to translate business requirements into tool linguistics due to lack of training or technical ineptness.
    • Business has not taken ownership of data, which affects access to data.

    How to foster BI adoption

    • Senior management proclaim data as a strategic asset and involved in the promotion of BI
    • Role Requirement that any business decision should be backed up by analytics
    • Communication of internal BI use case studies and successes
    • Exceptional data lineage to act as proof for the numbers
    • A Business Data glossary with clearly defined business terms. Use the Business Data Glossary in conjunction with data lineage and semantic layers to ensure that businesses are clearly defined and traced to sources.
    • Training in business to take ownership of data from inception to analytics.

    Why bother with analytics?

    In today’s ever-changing and global environment, organizations of every size need to effectively leverage their data assets to facilitate three key business drivers: customer intimacy, product/service innovation, and operational excellence. Plus, they need to manage their operational risk efficiently.

    Investing in a comprehensive business intelligence strategy allows for a multidimensional view of your organization’s data assets that can be operationalized to create a competitive edge:

    Historical Data

    Without a BI strategy, creating meaningful reports for business users that highlight trends in past performance and draw relationships between different data sources becomes a more complex task. Also, the ever growing need to identify and assess risks in new ways is driving many companies to BI.

    Data Democracy

    The core purpose of BI is to provide the right data, to the right users, at the right time, and in a format that is easily consumable and actionable. In developing a BI strategy, remember the driver for managed cross-functional access to data assets and features such as interactive dashboards, mobile BI, and self-service BI.

    Predictive and Big Data Analytics

    As the volume, variety, and velocity of data increases rapidly, businesses will need a strategy to outline how they plan to consume the new data in a manner that does not overwhelm their current capabilities and aligns with their desired future state. This same strategy further provides a foundation upon which organizations can transition from ad hoc reporting to using data assets in a codified BI platform for decision support.

    Business intelligence serves as the layer that translates data, information, and organizational knowledge into insights

    As executive decision making shifts to more fact-based, data-driven thinking, there is an urgent need for data assets to be organized and presented in a manner that enables immediate action.

    Typically, business decisions are based on a mix of intuition, opinion, emotion, organizational culture, and data. Though business users may be aware of its potential value in driving operational change, data is often viewed as inaccessible.

    Business intelligence bridges the gap between an organization’s data assets and consumable information that facilitates insight generation and informed decision making.

    Most organizations realize that they need a BI strategy; it’s no longer a nice-to-have, it’s a must-have.

    – Albert Hui, Principal, Data Economist

    A triangle grapg depicting the layers of business itelligence

    Business intelligence and business analytics: what is the difference and should you care

    Ask 100 people and you will get 100 answers. We like the prevailing view that BI looks at today and backward for improving who we are, while BA is forward-looking to support change decisions.

    The image depicts a chart flowing from Time Past to Future. Business Intelligence joins with Business Analytics over the Present
    • Business intelligence is concerned with looking at present and historical data.
    • Use this data to create reports/dashboards to inform a wide variety of information consumers of the past and current state of affairs.
    • Almost all organizations, regardless of size and maturity, use some level of BI even if it’s just very basic reporting.
    • Business analytics, on the other hand, is a forward-facing use of data, concerned with the present to the future.
    • Analytics uses data to both describe the present, and more importantly, predict the future, enabling strategic business decisions.
    • Although adoption is rapidly increasing, many organizations still do not utilize any advanced analytics in their environment.

    However, establishing a strong business intelligence program is a necessary precursor to an organization’s development of its business analytics capabilities.

    Organizations that successfully grow their BI capabilities are reaping the rewards

    Evidence is piling up: if planned well, BI contributes to the organization’s bottom line.

    It’s expected that there will be nearly 45 billion connected devices and a 42% increase in data volume each year posing a high business opportunity for the BI market (BERoE, 2020).

    The global business intelligence market size to grow from US$23.1 billion in 2020 to US$33.3 billion by 2025, at a compound annual growth rate (CAGR) of 7.6% (Global News Wire, 2020)

    In the coming years, 69% of companies plan on increasing their cloud business intelligence usage (BARC Research and Eckerson Group Study, 2017).

    Call to Action

    Small organizations of up to 100 employees had the highest rate of business intelligence penetration last year (Forbes, 2018).

    Graph depicting business value from 0 months to more than 24 months

    Source: IBM Business Value, 2015

    For the New England Patriots, establishing a greater level of customer intimacy was driven by a tactical analytics initiative

    CASE STUDY

    Industry: Professional Sports

    Source Target Marketing

    Problem

    Despite continued success as a franchise with a loyal fan base, the New England Patriots experienced one of their lowest season ticket renewal rates in over a decade for the 2009 season. Given the numerous email addresses that potential and current season-ticket holders used to engage with the organization, it was difficult for Kraft Sports Group to define how to effectively reach customers.

    Turning to a Tactical Analytics Approach

    Kraft Sports Group turned to the customer data that it had been collecting since 2007 and chose to leverage analytics in order to glean insight into season ticket holder behavior. By monitoring and reporting on customer activity online and in attendance at games, Kraft Sports Group was able to establish that customer engagement improved when communication from the organization was specifically tailored to customer preferences and historical behavior.

    Results

    By operationalizing their data assets with the help of analytics, the Patriots were able to achieve a record 97% renewal rate for the 2010 season. KSG was able to take their customer engagement to the next level and proactively look for signs of attrition in season-ticket renewals.

    We're very analytically focused and I consider us to be the voice of the customer within the organization… Ultimately, we should know when renewal might not happen and be able to market and communicate to change that behavior.

    – Jessica Gelman,

    VP Customer Marketing and Strategy, Kraft Sports Group

    A large percentage of all BI projects fail to meet the organization’s needs; avoid falling victim to common pitfalls

    Tool Usage Pitfalls

    • Business units are overwhelmed with the amount and type of data presented.
    • Poor data quality erodes trust, resulting in a decline in usage.
    • Analysis performed for the sake of analysis and doesn’t focus on obtaining relevant business-driven insights.

    Selection Pitfalls

    • Inadequate requirements gathering.
    • No business involvement in the selection process.
    • User experience is not considered.
    • Focus is on license fees and not total cost.

    Implementation Pitfalls

    • Absence of upfront planning
    • Lack of change management to facilitate adoption of the new platform
    • No quick wins that establish the value of the project early on
    • Inadequate initial or ongoing training

    Strategic Pitfalls

    • Poor alignment of BI goals with organization goals
    • Absence of CSFs/KPIs that can measure the qualitative and quantitative success of the project
    • No executive support during or after the project

    BI pitfalls are lurking around every corner, but a comprehensive strategy drafted upfront can help your organization overcome these obstacles. Info-Tech’s approach to BI has involvement from the business units built right into the process from the start and it equips IT to interact with key stakeholders early and often.

    Only 62% of Big Data and AI projects in 2019 provided measurable results.

    Source: NewVantage Partners LLC

    Business and IT have different priorities for a BI tool

    Business executives look for:

    • Ease of use
    • Speed and agility
    • Clear and concise information
    • Sustainability

    IT professionals are concerned about:

    • Solid security
    • Access controls on data
    • Compliance with regulations
    • Ease of integration

    Info-Tech Insight

    Combining these priorities will lead to better tool selection and more synergy.

    Elizabeth Mazenko

    The top-down BI Opportunity Analysis is a tool for senior executives to discover where Business Intelligence can provide value

    The image is of a top-down BI Opportunity Analysis.

    Example: Uncover BI opportunities with an opportunity analysis

    Industry Drivers Private label Rising input prices Retail consolidation
    Company strategies Win at supply chain execution Win at customer service Expand gross margins
    Value disciplines Strategic cost management Operational excellence Customer service
    Core processes Purchasing Inbound logistics Sales, service & distribution
    Enterprise management: Planning, budgeting, control, process improvement, HR
    BI Opportunities Customer service analysis Cost and financial analysis Demand management

    Williams (2016)

    Bridge the gap between business drivers and business intelligence features with a three-tiered framework

    Info-Tech’s approach to formulating a fit-for-purpose BI strategy is focused on making the link between factors that are the most important to the business users and the ways that BI providers can enable those consumers.

    Drivers to Establish Competitive Advantage

    • Operational Excellence
    • Client Intimacy
    • Innovation

    BI and Analytics Spectrum

    • Strategic Analytics
    • Tactical Analytics
    • Operational Analytics

    Info-Tech’s BI Patterns

    • Delivery
    • User Experience
    • Deep Analytics
    • Supporting

    This is the content for Layout H3 Tag

    Though business intelligence is primarily thought of as enabling executives, a comprehensive BI strategy involves a spectrum of analytics that can provide data-driven insight to all levels of an organization.

    Recommended

    Strategic Analytics

    • Typically focused on predictive modeling
    • Leverages data integrated from multiple sources (structured through unstructured)
    • Assists in identifying trends that may shift organizational focus and direction
    • Sample objectives:
      • Drive market share growth
      • Identify new markets, products, services, locations, and acquisitions
      • Build wider and deeper customer relationships earning more wallet share and keeping more customers

    Tactical Analytics

    • Often considered Response Analytics and used to react to situations that arise, or opportunities at a department level.
    • Sample objectives:
      • Staff productivity or cost analysis
      • Heuristics/algorithms for better risk management
      • Product bundling and packaging
      • Customer satisfaction response techniques

    Operational Analytics

    • Analytics that drive business process improvement whether internal, with external partners, or customers.
    • Sample objectives:
      • Process step elimination
      • Best opportunities for automation

    Business Intelligence Terminology

    Styles of BI New age BI New age data Functional Analytics Tools
    Reporting Agile BI Social Media data Performance management analytics Scorecarding dashboarding
    Ad hoc query SaaS BI Unstructured data Financial analytics Query & reporting
    Parameterized queries Pervasive BI Mobile data Supply chain analytics Statistics & data mining
    OLAP Cognitive Business Big data Customer analytics OLAP cubes
    Advanced analytics Self service analytics Sensor data Operations analytics ETL
    Cognitive business techniques Real-time Analytics Machine data HR Analytics Master data management
    Scorecards & dashboards Mobile Reporting & Analytics “fill in the blanks” analytics Data Governance

    Williams (2016)

    "BI can be confusing and overwhelming…"

    – Dirk Coetsee,

    Research Director,

    Info-Tech Research Group

    Business intelligence lies in the Information Dimensions layer of Info-Tech’s Data Management Framework

    The interactions between the information dimensions and overlying data management enablers such as data governance, data architecture, and data quality underscore the importance of building a robust process surrounding the other data practices in order to fully leverage your BI platform.

    Within this framework BI and analytics are grouped as one lens through which data assets at the business information level can be viewed.

    The image is the Information Dimensions layer of Info-Tech’s Data Management Framework

    Use Info-Tech’s three-phase approach to a Reporting & Analytics strategy and roadmap development

    Project Insight

    A BI program is not a static project that is created once and remains unchanged. Your strategy must be treated as a living platform to be revisited and revitalized in order to effectively enable business decision making. Develop a reporting and analytics strategy that propels your organization by building it on business goals and objectives, as well as comprehensive assessments that quantitatively and qualitatively evaluate your current reporting and analytical capabilities.

    Phase 1: Understand the Business Context and BI Landscape Phase 2: Evaluate Your Current BI Practice Phase 3: Create a BI Roadmap for Continuous Improvement
    1.1 Establish the Business Context
    • Business Vision, Goals, Key Drivers
    • Business Case Presentation
    • High-Level ROI
    2.1 Assess Your Current BI Maturity
    • BI Practice Assessment
    • Summary of Current State
    3.1 Construct a BI Initiative Roadmap
    • BI Improvement Initiatives
    • RACI
    • BI Strategy and Roadmap
    1.2 Assess Existing BI Environment
    • BI Perception Survey Framework
    • Usage Analyses
    • BI Report Inventory
    2.2 Envision BI Future State
    • BI Style Requirements
    • BI Practice Assessment
    3.2 Plan for Continuous Improvement
    • Excel/Access Governance Policy
    • BI Ambassador Network Draft
    1.3 Develop BI Solution Requirements
    • Requirements Gathering Principles
    • Overall BI Requirements

    Stand on the shoulders of Information Management giants

    As part of our research process, we leveraged the frameworks of COBIT5, Mike 2.0, and DAMA DMBOK2. Contextualizing business intelligence within these frameworks clarifies its importance and role and ensures that our assessment tool is focused on key priority areas.

    The DMBOK2 Data Management framework by the Data Asset Management Association (DAMA) provided a starting point for our classification of the components in our IM framework.

    Mike 2.0 is a data management framework that helped guide the development of our framework through its core solutions and composite solutions.

    The Cobit 5 framework and its business enablers were used as a starting point for assessing the performance capabilities of the different components of information management, including business intelligence.

    Info-Tech has a series of deliverables to facilitate the evolution of your BI strategy

    BI Strategy Roadmap Template

    BI Practice Assessment Tool

    BI Initiatives and Roadmap Tool

    BI Strategy and Roadmap Executive Presentation Template

    Info-Tech offers various levels of support to best suit your needs

    DIY Toolkit Guided Implementation Workshop Consulting
    “Our team has already made this critical project a priority, and we have the time and capability, but some guidance along the way would be helpful.” “Our team knows that we need to fix a process, but we need assistance to determine where to focus. Some check-ins along the way would help keep us on track.” “We need to hit the ground running and get this project kicked off immediately. Our team has the ability to take this over once we get a framework and strategy in place.” “Our team does not have the time or the knowledge to take this project on. We need assistance through the entirety of this project.”

    Diagnostics and consistent frameworks used throughout all four options

    Build a Reporting and Analytics Strategy – Project Overview

    1. Understand the Business Context and BI Landscape 2. Evaluate the Current BI Practice 3. Create a BI Roadmap for Continuous Improvement
    Best-Practice Toolkit

    1.1 Document overall business vision, mission, industry drivers, and key objectives; assemble a project team

    1.2 Collect in-depth information around current BI usage and BI user perception

    1.3 Create requirements gathering principles and gather requirements for a BI platform

    2.1 Define current maturity level of BI practice

    2.2 Envision the future state of your BI practice and identify desired BI patterns

    3.1 Build overall BI improvement initiatives and create a BI improvement roadmap

    3.2 Identify supplementary initiatives for enhancing your BI program

    Guided Implementations
    • Discuss Info-Tech’s approach for using business information to drive BI strategy formation
    • Review business context and discuss approaches for conducting BI usage and user analyses
    • Discuss strategies for BI requirements gathering
    • Discuss BI maturity model
    • Review practice capability gaps and discuss potential BI patterns for future state
    • Discuss initiative building
    • Review completed roadmap and next steps
    Onsite Workshop Module 1:

    Establish Business Vision and Understand the Current BI Landscape

    Module 2:

    Evaluate Current BI Maturity Identify the BI Patterns for the Future State

    Module 3:

    Build Improvement Initiatives and Create a BI Development Roadmap

    Phase 1 Outcome:
    • Business context
    • Project team
    • BI usage information, user perception, and new BI requirements
    Phase 2 Outcome:
    • Current and future state assessment
    • Identified BI patterns
    Phase 3 Outcome:
    • BI improvement strategy and initiative roadmap

    Workshop overview

    Contact your account representative or email Workshops@InfoTech.com for more information.

    Workshop Day 1 Workshop Day 2 Workshop Day 3 Workshop Day 4
    Activities

    Understand Business Context and Structure the Project

    1.1 Make the case for a BI strategy refresh.

    1.2 Understand business context.

    1.3 Determine high-level ROI.

    1.4 Structure the BI strategy refresh project.

    Understand Existing BI and Revisit Requirements

    2.1 Understand the usage of your existing BI.

    2.2 Gather perception of the current BI users.

    2.3 Document existing information artifacts.

    2.4 Develop a requirements gathering framework.

    2.5 Gather requirements.

    Revisit Requirements and Current Practice Assessment

    3.1 Gather requirements.

    3.2 Determine BI Maturity Level.

    3.3 Perform a SWOT for your existing BI program.

    3.4 Develop a current state summary.

    Roadmap Develop and Plan for Continuous Improvements

    5.1 Develop BI strategy.

    5.2 Develop a roadmap for the strategy.

    5.3 Plan for continuous improvement opportunities.

    5.4 Develop a re-strategy plan.

    Deliverables
    1. Business and BI Vision, Goals, Key Drivers
    2. Business Case Presentation
    3. High-Level ROI
    4. Project RACI
    1. BI Perception Survey
    2. BI Requirements Gathering Framework
    3. BI User Stories and Requirements
    1. BI User Stories and Requirements
    2. BI SWOT for your Current BI Program
    3. BI Maturity Level
    4. Current State Summary
    1. BI Strategy
    2. Roadmap accompanying the strategy with timeline
    3. A plan for improving BI
    4. Strategy plan

    Phase 2

    Understand the Business Context and BI Landscape

    Build a Reporting and Analytics Strategy

    Phase 1 overview

    Detailed Overview

    Step 1: Establish the business context in terms of business vision, mission, objectives, industry drivers, and business processes that can leverage Business Intelligence

    Step 2: Understand your BI Landscape

    Step 3: Understand business needs

    Outcomes

    • Clearly articulated high-level mission, vision, and key drivers from the business, as well as objectives related to business intelligence.
    • In-depth documentation regarding your organization’s BI usage, user perception, and outputs.
    • Consolidated list of requirements, existing and desired, that will direct the deployment of your BI solution.

    Benefits

    • Align business context and drivers with IT plans for BI and Analytics improvement.
    • Understand your current BI ecosystem’s performance.

    Understand your business context and BI landscape

    Phase 1 Overarching Insight

    The closer you align your new BI platform to real business interests, the stronger the buy-in, realized value, and groundswell of enthusiastic adoption will be. Get this phase right to realize a high ROI on your investment in the people, processes, and technology that will be your next generation BI platform.

    Understand the Business Context to Rationalize Your BI Landscape Evaluate Your Current BI Practice Create a BI Roadmap for Continuous Improvement
    Establish the Business Context
    • Business Vision, Goals, Key Drivers
    • Business Case Presentation
    • High-Level ROI
    Assess Your Current BI Maturity
    • SWOT Analysis
    • BI Practice Assessment
    • Summary of Current State
    Construct a BI Initiative Roadmap
    • BI Improvement Initiatives
    • BI Strategy and Roadmap
    Access Existing BI Environment
    • BI Perception Survey Framework
    • Usage Analyses
    • BI Report Inventory
    Envision BI Future State
    • BI Patterns
    • BI Practice Assessment
    • List of Functions
    Plan for Continuous Improvement
    • Excel Governance Policy
    • BI Ambassador Network Draft
    Undergo Requirements Gathering
    • Requirements Gathering Principles
    • Overall BI Requirements

    Track these metrics to measure your progress through Phase 1

    Goals for Phase 1:

    • Understand the business context. Determine if BI can be used to improve business outcomes by identifying benefits, costs, opportunities, and gaps.
    • Understand your existing BI. Plan your next generation BI based on a solid understanding of your existing BI.
    • Identify business needs. Determine the business processes that can leverage BI and Analytics.

    Info-Tech’s Suggested Metrics for Tracking Phase 1 Goals

    Practice Improvement Metrics Data Collection and Calculation Expected Improvement
    Monetary ROI
    • Quality of the ROI
    • # of user cases, benefits, and costs quantified
    Derive the number of the use cases, benefits, and costs in the scoping. Ask business SMEs to verify the quality. High-quality ROI studies are created for at least three use cases
    Response Rate of the BI Perception Survey Sourced from your survey delivery system Aim for 40% response rate
    # of BI Reworks Sourced from your project management system Reduction of 10% in BI reworks

    Intangible Metrics:

    1. Executives’ understanding of the BI program and what BI can do for the organization.
    2. Improved trust between IT and the business by re-opening the dialogue.
    3. Closer alignment with the organization strategy and business plan leading to higher value delivered.
    4. Increased business engagement and input into the Analytics strategy.

    Use advisory support to accelerate your completion of Phase 1 activities

    Call 1-888-670-8889 or email GuidedImplementations@InfoTech.com for more information.

    Complete these steps on your own, or call us to complete a guided implementation. A guided implementation is a series of two to three advisory calls that help you execute each phase of a project. They are included in most advisory memberships.

    Guided Implementation 1: Understand the Business Context and BI Landscape

    Proposed Time to Completion: 2-4 weeks

    Step 1.0: Assemble Your Project Team

    Start with an analyst kick-off call:

    • Discuss Info-Tech’s viewpoint and definitions of business intelligence.
    • Discuss the project sponsorship, ideal team members and compositions.

    Then complete these activities…

    • Identify a project sponsor and the project team members.

    Step 1.1: Understand Your Business Context

    Start with an analyst kick-off call:

    • Discuss Info-Tech’s approach to BI strategy development around using business information as the key driver.

    Then complete these activities…

    • Detail the business context (vision, mission, goals, objectives, etc.).
    • Establish business–IT alignment for your BI strategy by detailing the business context.

    Step 1.2: Establish the Current BI Landscape

    Review findings with analyst:

    • Review the business context outputs from Step 1.1 activities.
    • Review Info-Tech’s approach for documenting your current BI landscape.
    • Review the findings of your BI landscape.

    Then complete these activities…

    • Gather information on current BI usage and perform a BI artifact inventory.
    • Construct and conduct a user perception survey.

    With these tools & templates:

    BI Strategy and Roadmap Template

    Step 1.0

    Assemble the Project Team

    Select a BI project sponsor

    Info-Tech recommends you select a senior executive with close ties to BI be the sponsor for this project (e.g. CDO, CFO or CMO). To maximize the chance of success, Info-Tech recommends you start with the CDO, CMO, CFO, or a business unit (BU) leader who represents strategic enterprise portfolios.

    Initial Sponsor

    CFO or Chief Risk Officer (CRO)

    • The CFO is responsible for key business metrics and cost control. BI is on the CFO’s radar as it can be used for both cost optimization and elimination of low-value activity costs.
    • The CRO is tasked with the need to identify, address, and when possible, exploit risk for business security and benefit.
    • Both of these roles are good initial sponsors but aren’t ideal for the long term.

    CDO or a Business Unit (BU) Leader

    • The CDO (Chief Data Officer) is responsible for enterprise-wide governance and utilization of information as an asset via data processing, analysis, data mining, information trading, and other means, and is the ideal sponsor.
    • BU leaders who represent a growth engine for a company look for ways to mine BI to help set direction.

    Ultimate Sponsor

    CEO

    • As a the primary driver of enterprise-wide strategy, the CEO is the ideal evangelist and project sponsor for your BI strategy.
    • Establishing a CEO–CIO partnership helps elevate IT to the level of a strategic partner, as opposed to the traditional view that IT’s only job is to “keep the lights on.”
    • An endorsement from the CEO may make other C-level executives more inclined to work with IT and have their business unit be the starting point for growing a BI program organically.

    "In the energy sector, achieving production KPIs are the key to financial success. The CFO is motivated to work with IT to create BI applications that drive higher revenue, identify operational bottlenecks, and maintain gross margin."

    – Yogi Schulz, Partner, Corvelle Consulting

    Select a BI project team

    Create a project team with the right skills, experience, and perspectives to develop a comprehensive strategy aligned to business needs.

    You may need to involve external experts as well as individuals within the organization who have the needed skills.

    A detailed understanding of what to look for in potential candidates is essential before moving forward with your BI project.

    Leverage several of Info-Tech’s Job Description Templates to aid in the process of selecting the right people to involve in constructing your BI strategy.

    Roles to Consider

    Business Stakeholders

    Business Intelligence Specialist

    Business Analyst

    Data Mining Specialist

    Data Warehouse Architect

    Enterprise Data Architect

    Data Steward

    "In developing the ideal BI team, your key person to have is a strong data architect, but you also need buy-in from the highest levels of the organization. Buy-in from different levels of the organization are indicators of success more than anything else."

    – Rob Anderson, Database Administrator and BI Manager, IT Research and Advisory Firm

    Create a RACI matrix to clearly define the roles and responsibilities for the parties involved

    A common project management pitfall for any endeavour is unclear definition of responsibilities amongst the individuals involved.

    As a business intelligence project requires a significant amount of back and forth between business and IT – bridged by the BI Steering Committee – clear guidelines at the project outset with a RACI chart provide a basic framework for assigning tasks and lines of communication for the later stages.

    Responsible Accountable Consulted Informed

    Obtaining Buy-in Project Charter Requirements Design Development Program Creation
    BI Steering Committee A C I I I C
    Project Sponsor - C I I I C
    Project Manager - R A I I C
    VP of BI R I I I I A
    CIO A I I I I R
    Business Analyst I I R C C C
    Solution Architect - - C A C C
    Data Architect - - C A C C
    BI Developer - - C C R C
    Data Steward - - C R C C
    Business SME C C C C C C

    Note: This RACI is an example of how role expectations would be broken down across the different steps of the project. Develop your own RACI based on project scope and participants.

    STEP 1.1

    Understand Your Business Context and Structure the Project

    Establish business–IT alignment for your BI strategy by detailing the business context

    Step Objectives

    • Engage the business units to find out where users need BI enablement.
    • Ideate preliminary points for improvement that will further business goals and calculate their value.

    Step Activities

    1.1.1 Craft the vision and mission statements for the Analytics program using the vision, mission, and strategies of your organization as basis.

    1.1.2 Articulate program goals and objectives

    1.1.3 Determine business differentiators and key drivers

    1.1.4 Brainstorm BI-specific constraints and improvement objectives

    Outcomes

    • Clearly articulated business context that will provide a starting point for formulating a BI strategy
    • High-level improvement objectives and ROI for the overall project
    • Vision, mission, and objectives of the analytics program

    Research Support

    • Info-Tech’s BI Strategy and Roadmap Template

    Proposed Participants in this Step

    • Project Manager
    • Project Team
    • Relevant Business Stakeholders and Subject Matter Experts

    Transform the way the business makes decisions

    Your BI strategy should enable the business to make fast, effective, and comprehensive decisions.

    Fast Effective Comprehensive
    Reduce time spent on decision-making by designing a BI strategy around information needs of key decision makers. Make the right data available to key decision makers. Make strategic high-value, impactful decisions as well as operational decisions.

    "We can improve BI environments in several ways. First, we can improve the speed with which we create BI objects by insisting that the environments are designed with flexibility and adaptability in mind. Second, we can produce higher quality deliverables by ensuring that IT collaborate with the business on every deliverable. Finally, we can reduce the costs of BI by giving access to the environment to knowledgeable business users and encouraging a self-service function."

    – Claudia Imhoff, Founder, Boulder BI Brain Trust, Intelligent Solutions Inc.

    Assess needs of various stakeholders using personas

    User groups/user personas

    Different users have different consumption and usage patterns. Categorize users into user groups and visualize the usage patterns. The user groups are the connection between the BI capabilities and the users.

    User groups Mindset Usage Pattern Requirements
    Front-line workers Get my job done; perform my job quickly. Reports (standard reports, prompted reports, etc.) Examples:
    • Report bursting
    • Prompted reports
    Analysts I have some ideas; I need data to validate and support my ideas. Dashboards, self-service BI, forecasting/budgeting, collaboration Examples:
    • Self-service datasets
    • Data mashup capability
    Management I need a big-picture view and yet I need to play around with the data to find trends to drive my business. Dashboards, scorecards, mobile BI, forecasting/budgeting Examples:
    • Multi-tab dashboards
    • Scorecard capability
    Data scientists I need to combine existing data, as well as external or new, unexplored data sources and types to find nuggets in the data. Data mashup, connections to data sources Examples:
    • Connectivity to big data
    • Social media analyses

    The pains of inadequate BI are felt across the entire organization – and land squarely on the shoulders of the CIO

    Organization:

    • Insufficient information to make decisions.
    • Unable to measure internal performance.
    • Losses incurred from bad decisions or delayed decisions.
    • Canned reports fail to uncover key insights.
    • Multiple versions of information exist in silos.

    IT Department

    • End users are completely dependent on IT for reports.
    • Ad hoc BI requests take time away from core duties.
    • Spreadsheet-driven BI is overly manual.
    • Business losing trust in IT.

    CIO

    • Under great pressure and has a strong desire to improve BI.
    • Ad hoc BI requests are consuming IT resources and funds.
    • My organization finds value in using data and having decision support to make informed decisions.

    The overarching question that needs to be continually asked to create an effective BI strategy is:

    How do I create an environment that makes information accessible and consumable to users, and facilitates a collaborative dialogue between the business and IT?

    Pre-requisites for success

    Prerequisite #1: Secure Executive Sponsorship

    Sponsorship of BI that is outside of IT and at the highest levels of the organization is essential to the success of your BI strategy. Without it, there is a high chance that your BI program will fail. Note that it may not be an epic fail, but it is a subtle drying out in many cases.

    Prerequisite #2: Understand Business Context

    Providing the right tools for business decision making doesn’t need to be a guessing game if the business context is laid as the project foundation and the most pressing decisions serve as starting points. And business is engaged in formulating and executing the strategy.

    Prerequisite #3: Deliver insights that lead to action

    Start with understanding the business processes and where analytics can improve outcomes. “Think business backwards, not data forward.” (McKinsey)

    11 reasons BI projects fail

    Lack of Executive support

    Old Technology

    Lack of business support

    Too many KPIs

    No methodology for gathering requirements

    Overly long project timeframes

    Bad user experience

    Lack of user adoption

    Bad data

    Lack of proper human resources

    No upfront definition of true ROI

    Mico Yuk, 2019

    Make it clear to the business that IT is committed to building and supporting a BI platform that is intimately tied to enabling changing business objectives.

    Leverage Info-Tech’s BI Strategy and Roadmap Template to accelerate BI planning

    How to accelerate BI planning using the template

    1. Prepopulated text that you can use for your strategy formulation:
    2. Prepopulated text that can be used for your strategy formulation
    3. Sample bullet points that you can pick and choose from:
    4. Sample bullet points to pick and choose from

    Document the BI program planning in Info-Tech’s

    BI Strategy and Roadmap Template.

    Activity: Describe your organization’s vision and mission

    1.1.1

    30-40 minutes

    Compelling vision and mission statements will help guide your internal members toward your company’s target state. These will drive your business intelligence strategy.

    1. Your vision clearly represents where your organization aspires to be in the future and aligns the entire organization. Write down a future-looking, inspirational, and realizable vision in one concise statement. Consider:
    • “Five years from now, our business will be _______.”
    • What do we want to do tomorrow? For whom? What is the benefit?
  • Your mission tells why your organization currently exists and clearly expresses how it will achieve your vision for the future. Write down a mission statement in one clear and concise paragraph consisting of, at most, five sentences. Consider:
    • Why does the business exist? What problems does it solve? Who are its customers?
    • How does the business accomplish strategic tasks or reach its target?
  • Reconvene stakeholders to share ideas and develop one concise vision statement and mission statement. Focus on clarity and message over wording.
  • Input

    • Business vision and mission statements

    Output

    • Alignment and understanding on business vision

    Materials

    Participants

    • BI project lead
    • Executive business stakeholders

    Info-Tech Insight

    Adjust your statements until you feel that you can elicit a firm understanding of both your vision and mission in three minutes or less.

    Formulating an Enterprise BI and Analytics Strategy: Top-down BI Opportunity analysis

    Top-down BI Opportunity analysis

    Example of deriving BI opportunities using BI Opportunity Analysis

    Industry Drivers Private label Rising input prices Retail consolidation
    Company strategies Win at supply chain execution Win at customer service Expand gross margins
    Value disciplines Strategic cost management Operational excellence Customer service
    Core processes Purchasing Inbound logistics Sales, service & distribution
    Enterprise management: Planning, budgeting, control, process improvement, HR
    BI Opportunities Customer service analysis Cost and financial analysis Demand management

    Williams 2016

    Get your organization buzzing about BI – leverage Info-Tech’s Executive Brief as an internal marketing tool

    Two key tasks of a project sponsor are to:

    1. Evangelize the realizable benefits of investing in a business intelligence strategy.
    2. Help to shift the corporate culture to one that places emphasis on data-driven insight.

    Arm your project sponsor with our Executive Brief for this blueprint as a quick way to convey the value of this project to potential stakeholders.

    Bolster this presentation by adding use cases and metrics that are most relevant to your organization.

    Develop a business framework

    Identifying organizational goals and how data can support those goals is key to creating a successful BI & Analytical strategy. Rounding out the business model with technology drivers, environmental factors (as described in previous steps), and internal barriers and enablers creates a holistic view of Business Intelligence within the context of the organization as a whole.

    Through business engagement and contribution, the following holistic model can be created to understand the needs of the business.

    business framework holistic model

    Activity: Describe the Industry Drivers and Organization strategy to mitigate the risk

    1.1.2

    30-45 minutes

    Industry drivers are external influencers that has an effect on a business such as economic conditions, competitor actions, trade relations, climate etc. These drivers can differ significantly by industry and even organizations within the same industry.

    1. List the industry drivers that influences your organization:
    • Public sentiment in regards to energy source
    • Rising cost of raw materials due to increase demand
  • List the company strategies, goals, objectives to counteract the external influencers:
    • Change production process to become more energy efficient
    • Win at customer service
  • Identify the value disciplines :
    • Strategic cost management
    • Operational Excellence
  • List the core process that implements the value disciplines :
    • Purchasing
    • Sales
  • Identify the BI Opportunities:
    • Cost and financial analysis
    • Customer service analysis

    Input

    • Industry drivers

    Output

    • BI Opportunities that business can leverage

    Materials

    • Industry driver section in the BI Strategy and Roadmap Template

    Participants

    • BI project lead
    • Executive business stakeholders

    Understand BI and analytics drivers and organizational objectives

    Environmental Factors Organizational Goals Business Needs Technology Drivers
    Definition External considerations are factors taking place outside the organization that are impacting the way business is conducted inside the organization. These are often outside the control of the business. Organizational drivers can be thought of as business-level metrics. These are tangible benefits the business can measure, such as customer retention, operation excellence, and/or financial performance. A requirement that specifies the behavior and the functions of a system. Technology drivers are technological changes that have created the need for a new BI solution. Many organizations turn to technology systems to help them obtain a competitive edge.
    Examples
    • Economy and politics
    • Laws and regulations
    • Competitive influencers
    • Time to market
    • Quality
    • Delivery reliability
    • Audit tracking
    • Authorization levels
    • Business rules
    • Deployment in the cloud
    • Integration
    • Reporting capabilities

    Activity: Discuss BI/Analytics drivers and organizational objectives

    1.1.3

    30-45 minutes

    1. Use the industry drivers and business goals identified in activity 1.1.2 as a starting point.
    2. Understand how the company runs today and what the organization’s future will look like. Try to identify the purpose for becoming an integrated organization. Use a whiteboard and markers to capture key findings.
    3. Take into account External Considerations, Organizational Drivers, Technology Drivers, and Key Functional Requirements.
    External Considerations Organizational Drivers Technology Considerations Functional Requirements
    • Funding Constraints
    • Regulations
    • Compliance
    • Scalability
    • Operational Efficiency
    • Data Accuracy
    • Data Quality
    • Better Reporting
    • Information Availability
    • Integration Between Systems
    • Secure Data

    Identify challenges and barriers to the BI project

    There are several factors that may stifle the success of a BI implementation. Scan the current environment to identify internal barriers and challenges to identify potential challenges so you can meet them head-on.

    Common Internal Barriers

    Management Support
    Organizational Culture
    Organizational Structure
    IT Readiness
    Definition The degree of management understanding and acceptance towards BI solutions. The collective shared values and beliefs. The functional relationships between people and departments in an organization. The degree to which the organization’s people and processes are prepared for a new BI solution.
    Questions
    • Is a BI project recognized as a top priority?
    • Will management commit time to the project?
    • Are employees resistant to change?
    • Is the organization highly individualized?
    • Is the organization centralized?
    • Is the organization highly formalized?
    • Is there strong technical expertise?
    • Is there strong infrastructure?
    Impact
    • Funding
    • Resources
    • Knowledge sharing
    • User acceptance
    • Flow of knowledge
    • Poor implementation
    • Reliance on consultants

    Activity: Discuss BI/Analytics challenges and pain points

    1.1.4

    30-45 minutes

    1. Identify challenges with the process identified in step 1.1.2.
    2. Brainstorm potential barriers to successful BI implementation and adoption. Use a whiteboard and marker to capture key findings.
    3. Consider Functional Gaps, Technical Gaps, Process Gaps, and Barriers to BI Success.
    Functional Gaps Technical Gaps Process Gaps Barriers to Success
    • No online purchase order requisition
    • Inconsistent reporting – data quality concerns
    • Duplication of data
    • Lack of system integration
    • Cultural mindset
    • Resistance to change
    • Lack of training
    • Funding

    Activity: Discuss opportunities and benefits

    1.1.5

    30-45 minutes

    1. Identify opportunities and benefits from an integrated system.
    2. Brainstorm potential enablers for successful BI implementation and adoption. Use a whiteboard and markers to capture key findings.
    3. Consider Business Benefits, IT Benefits, Organizational Benefits, and Enablers of BI success.
    Business Benefits IT Benefits Organizational Benefits Enablers of Success
    • Business-IT alignment
    • Compliance
    • Scalability
    • Operational Efficiency
    • Data Accuracy
    • Data Quality
    • Better Reporting
    • Change management
    • Training
    • Alignment to strategic objectives

    Your organization’s framework for Business Intelligence Strategy

    Blank organization framework for Business Intelligence Strategy

    Example: Business Framework for Data & Analytics Strategy

    The following diagram represents [Client]’s business model for BI and data. This holistic view of [Client]’s current environment serves as the basis for the generation of the business-aligned Data & Analytics Strategy.

    The image is an example of Business Framework for Data & Analytics Strategy.

    Info-Tech recommends balancing a top-down approach with bottom up for building your BI strateg

    Taking a top-down approach will ensure senior management’s involvement and support throughout the project. This ensures that the most critical decisions are supported by the right data/information, aligning the entire organization with the BI strategy. Furthermore, the gains from BI will be much more significant and visible to the rest of the organization.

    Two charts showing the top-down and bottom-up approach.

    Far too often, organizations taking a bottom-up approach to BI will fail to generate sufficient buy-in and awareness from senior management. Not only does a lack of senior involvement result in lower adoption from the tactical and operational levels, but more importantly, it also means that the strategic decision makers aren’t taking advantage of BI.

    Estimate the ROI of your BI and analytics strategy to secure executive support

    The value of creating a new strategy – or revamping an existing one – needs to be conveyed effectively to a high-level stakeholder, ideally a C-level executive. That executive buy-in is more likely to be acquired when effort has been made to determine the return on investment for the overall initiative.

    1. Business Impacts
      New revenue
      Cost savings
      Time to market
      Internal Benefits
      Productivity gain
      Process optimization
      Investment
      People – employees’ time, external resources
      Data – cost for new datasets
      Technology – cost for new technologies
    2. QuantifyCan you put a number or a percentage to the impacts and benefits? QuantifyCan you estimate the investments you need to put in?
    3. TranslateTranslate the quantities into dollar value
    4. The image depicts an equation for ROI estimate

    Example

    One percent increase in revenue; three more employees $225,000/yr, $150,000/yr 50%

    Activity: Establish a high-level ROI as part of an overall use case for developing a fit-for-purpose BI strategy

    1.1.6

    1.5 hours

    Communicating an ROI that is impactful and reasonable is essential for locking in executive-level support for any initiative. Use this activity as an initial touchpoint to bring business and IT perspectives as part of building a robust business case for developing your BI strategy.

    1. Revisit the business context detailed in the previous sections of this phase. Use priority objectives to identify use case(s), ideally where there are easily defined revenue generators/cost reductions (e.g. streamlining the process of mailing physical marketing materials to customers).
    2. Assign research tasks around establishing concrete numbers and dollar values.
    • Have a subject matter expert weigh in to validate your figures.
    • When calculating ROI, consider how you might leverage BI to create opportunities for upsell, cross-sell, or increased customer retention.
  • Reconvene the stakeholder group and discuss your findings.
    • This is the point where expectation management is important. Separate the need-to-haves from the nice-to-haves.

    Emphasize that ROI is not fully realized after the first implementation, but comes as the platform is built upon iteratively and in an integrated fashion to mature capabilities over time.

    Input

    • Vision statement
    • Mission statement

    Output

    • Business differentiators and key drivers

    Materials

    • Benefit Cost Analysis section of the BI Strategy and Roadmap Template

    Participants

    • BI project lead
    • Executive IT & business stakeholders

    An effective BI strategy positions business intelligence in the larger data lifecycle

    In an effort to keep users satisfied, many organizations rush into implementing a BI platform and generating reports for their business users. BI is, first and foremost, a presentation layer; there are several stages in the data lifecycle where the data that BI visualizes can be compromised.

    Without paying the appropriate amount of attention to the underlying data architecture and application integration, even the most sophisticated BI platforms will fall short of providing business users with a holistic view of company information.

    Example

    In moving away from single application-level reporting, a strategy around data integration practices and technology is necessary before the resultant data can be passed to the BI platform for additional analyses and visualization.

    BI doesn’t exist in a vacuum – develop an awareness of other key data management practices

    As business intelligence is primarily a presentation layer that allows business users to visualize data and turn information into actionable decisions, there are a number of data management practices that precede BI in the flow of data.

    Data Warehousing

    The data warehouse structures source data in a manner that is more operationally focused. The Reporting & Analytics Strategy must inform the warehouse strategy on data needs and building a data warehouse to meet those needs.

    Data Integration, MDM & RDM

    The data warehouse is built from different sources that must be integrated and normalized to enable Business Intelligence. The Info-Tech integration and MDM blueprints will guide with their implementation.

    Data Quality

    A major roadblock to building an effective BI solution is a lack of accurate, timely, consistent, and relevant data. Use Info-Tech’s blueprint to refine your approach to data quality management.

    Data quality, poor integration/P2P integration, poor data architecture are the primary barriers to truly leveraging BI, and a lot of companies haven’t gotten better in these areas.

    – Shari Lava, Associate Vice-President, IT Research and Advisory Firm

    Building consensus around data definitions across business units is a critical step in carrying out a BI strategy

    Business intelligence is heavily reliant on the ability of an organization to mesh data from different sources together and create a holistic and accurate source of truth for users.

    Useful analytics cannot be conducted if your business units define key business terms differently.

    Example

    Finance may label customers as those who have transactional records with the organization, but Marketing includes leads who have not yet had any transactions as customers. Neglecting to note these seemingly small discrepancies in data definition will undermine efforts to combine data assets from traditionally siloed functional units.

    In the stages prior to implementing any kind of BI platform, a top priority should be establishing common definitions for key business terms (customers, products, accounts, prospects, contacts, product groups, etc.).

    As a preliminary step, document different definitions for the same business terms so that business users are aware of these differences before attempting to combine data to create custom reports.

    Self-Assessment

    Do you have common definitions of business terms?

    • If not, identify common business terms.
    • At the very least, document different definitions of the same business terms so the corporate can compare and contrast them.

    STEP 1.2

    Assess the Current BI Landscape

    Establish an in-depth understanding of your current BI landscape

    Step Objectives

    • Inventory and assess the state of your current BI landscape
    • Document the artifacts of your BI environment

    Step Activities

    1.2.1 Analyze the usage levels of your current BI programs/platform

    1.2.2 Perform a survey to gather user perception of your current BI environment

    1.2.3 Take an inventory of your current BI artifacts

    Outcomes

    • Summarize the qualitative and quantitative performance of your existing BI environment
    • Understand the outputs coming from your BI sources

    Research Support

    • Info-Tech’s BI Strategy and Roadmap Template

    Project Manager

    Data Architect(s) or Enterprise Architect

    Project Team

    Understand your current BI landscape before you rationalize

    Relying too heavily on technology as the sole way to solve BI problems results in a more complex environment that will ultimately frustrate business users. Take the time to thoroughly assess the current state of your business intelligence landscape using a qualitative (user perception) and quantitative (usage statistics) approach. The insights and gaps identified in this step will serve as building blocks for strategy and roadmap development in later phases.

    Phase 1

    Current State Summary of BI Landscape

    1.2.1 1.2.2 1.2.3 1.2.4
    Usage Insights Perception Insights BI Inventory Insights Requirements Insights

    PHASE 2

    Strategy and Roadmap Formulation

    Gather usage insights to pinpoint the hot spots for BI usage amongst your users

    Usage data reflects the consumption patterns of end users. By reviewing usage data, you can identify aspects of your BI program that are popular and those that are underutilized. It may present some opportunities for trimming some of the underutilized content.

    Benefits of analyzing usage data:

    • Usage is a proxy for popularity and usability of the BI artifacts. The popular content should be kept and improved in your next generation BI.
    • Usage information provides insight on what, when, where, and how much users are consuming BI artifacts.
    • Unlike methods such as user interviews and focus groups, usage information is fact based and is not subject to peer pressure or “toning down.”

    Sample Sources of Usage Data:

    1. Usage reports from your BI platform Many BI platforms have out-of-the-box usage reports that log and summarize usage data. This is your ideal source for usage data.
    2. Administrator console in your BI platformBI platforms usually have an administrator console that allows BI administrators to configure settings and to monitor activities that include usage. You may obtain some usage data in the console. Note that the usage data is usually real-time in nature, and you may not have access to a historical view of the BI usage.

    Info-Tech Insight

    Don’t forget some of the power users. They may perform analytics by accessing datasets directly or with the help of a query tool (even straight SQL statements). Their usage information is important. The next generation BI should provide consumption options for them.

    Accelerate the process of gathering user feedback with Info-Tech’s Application Portfolio Assessment (APA)

    In an environment where multiple BI tools are being used, discovering what works for users and what doesn’t is an important first step to rationalizing the BI landscape.

    Info-Tech’s Application Portfolio Assessment allows you to create a custom survey based on your current applications, generate a custom report that will help you visualize user satisfaction levels, and pinpoint areas for improvement.

    Activity: Review and analyze usage data

    1.2.1

    2 hours

    This activity helps you to locate usage data in your existing environment. It also helps you to review and analyze usage data to come up with a few findings.

    1. Get to the usage source. You may obtain usage data from one of the below options. Usage reports are your ideal choice, followed by some alternative options:
    2. a. Administrator console – limited to real-time or daily usage data. You may need to track usage data over for several days to identify patterns.

      b. Info-Tech’s Application Portfolio Assessment (APA).

      c. Other – be creative. Some may use an IT usage monitoring system or web analytics to track time users spent on the BI portal.

    3. Develop categories for classifying the different sources of usage data in your current BI environment. Use the following table as starting point for creating these groups:

    This is the content for Layout H4 Tag

    By Frequency Real Time Daily Weekly Yearly
    By Presentation Format Report Dashboard Alert Scorecard
    By Delivery Web portal Excel PDF Mobile application

    INPUT

    • Usage reports
    • Usage statistics

    OUTPUT

    • Insights pertaining to usage patterns

    Materials

    • Usage Insights of the BI Strategy and Roadmap Template

    Participants

    • BA
    • BI Administrator
    • PM

    Activity: Review and analyze usage (cont.)

    1.2.1

    2 hours

    3. Sort your collection of BI artifacts by usage. Discuss some of the reasons why some content is popular whereas some has no usage at all.

    Popular BI Artifacts – Discuss improvements, opportunities and new artifacts

    Unpopular BI Artifacts – Discuss retirement, improvements, and realigning information needs

    4. Summarize your findings in the Usage Insights section of the BI Strategy and Roadmap Template.

    INPUT

    • Usage reports
    • Usage statistics

    OUTPUT

    • Insights pertaining to usage patterns

    Materials

    • Usage Insights section of the BI Strategy and Roadmap Template

    Participants

    • BA
    • BI Administrator
    • PM

    Gather perception to understand the existing BI users

    In 1.2.1, we gathered the statistics for BI usage; it’s the hard data telling who uses what. However, it does not tell you the rationale, or the why, behind the usage. Gathering user perception and having conversations with your BI consumers is the key to bridging the gap.

    User Perception Survey

    Helps you to:

    1. Get general insights on user perception
    2. Narrow down to selected areas

    User Interviews

    Perception can be gathered by user interviews and surveys. Conducting user interviews takes time so it is a good practice to get some primary insights via survey before doing in-depth interviews in selected areas.

    – Shari Lava, Associate Vice-President, IT Research and Advisory Firm

    Define problem statements to create proof-of-concept initiatives

    Info-Tech’s Four Column Model of Data Flow

    Find a data-related problem or opportunity

    Ask open-ended discovery questions about stakeholder fears, hopes, and frustrations to identify a data-related problem that is clear, contained, and fixable. This is then to be written as a problem/opportunity statement.

    1. Fear: What is the number one risk you need to alleviate?
    2. Hope: What is the number one opportunity you wish to realize?
    3. Frustration: What is the number one annoying pet peeve you wish to scratch?
    4. Next, gather information to support a problem/opportunity statement:

    5. What are your challenges in performing the activity or process today?
    6. What does amazing look like if we solve this perfectly?
    7. What other business activities/processes will be impacted/improved if we solve this?
    8. What compliance/regulatory/policy concerns do we need to consider in any solution?
    9. What measures of success/change should we use to prove value of the effort (KPIs/ROI)?
    10. What are the steps in the process/activity?
    11. What are the applications/systems used at each step and from step to step?
    12. What data elements are created, used, and/or transformed at each step?

    Leverage Info-Tech’s BI survey framework to initiate a 360° perception survey

    Info-Tech has developed a BI survey framework to help existing BI practices gather user perception via survey. The framework is built upon best practices developed by McLean & Company.

    1. Communicate the survey
    2. Create a survey
    3. Conduct the survey
    4. Collect and clean survey data
    5. Analyze survey data
    6. Conduct follow-up interviews
    7. Identify and prioritize improvement initiatives

    The survey takes a comprehensive approach by examining your existing BI practices through the following lenses:

    360° Perception

    Demographics Who are the users? From which department?
    Usage How is the current BI being used?
    People Web portal
    Process How good is your BI team from a user perspective?
    Data How good is the BI data in terms of quality and usability?
    Technology How good are your existing BI/reporting tools?
    Textual Feedback The sky’s the limit. Tell us your comments and ideas via open-ended questions.

    Use Info-Tech’s BI End-User Satisfaction Survey Framework to develop a comprehensive BI survey tailored to your organization.

    Activity: Develop a plan to gather user perception of your current BI program

    1.2.2

    2 hours

    This activity helps you to plan for a BI perception survey and subsequent interviews.

    1. Proper communication while conducting surveys helps to boost response rate. The project team should have a meeting with business executives to decide:
    • The survey goals
    • Which areas to cover
    • Which trends and hypotheses you want to confirm
    • Which pre-, during, and post-survey communications should be sent out
  • Have the project team create the first draft of the survey for subsequent review by select business stakeholders. Several iterations may be needed before finalizing.
  • In planning for the conclusion of the survey, the project team should engage a data analyst to:
    1. Organize the data in a useful format
    2. Clean up the survey data when there are gaps
    3. Summarize the data into a presentable/distributable format

    Collectively, the project team and the BI consuming departments should review the presentation and discuss these items:

    Misalignment

    Opportunities

    Inefficiencies

    Trends

    Need detailed interviews?

    INPUT

    • Usage information and analyses

    OUTPUT

    • User-perception survey

    Materials

    • Perception Insights section of the BI Strategy and Roadmap Template

    Participants

    • BA
    • BI Administrator
    • PM
    • Business SMEs

    Create a comprehensive inventory of your BI artifacts

    Taking an inventory of your BI artifacts allows you to understand what deliverables have been developed over the years. Inventory taking should go beyond the BI content. You may want to include additional information products such as Excel spreadsheets, reports that are coming out of an Access database, and reports that are generated from front-end applications (e.g. Salesforce).

    1. Existing Reports from BI platform

    2. If you are currently using a BI platform, you have some BI artifacts (reports, scorecards, dashboards) that are developed within the platform itself.

    • BI Usage Reports (refer to step 2.1) – if you are getting a comprehensive BI usage reports for all your BI artifacts, there is your inventory report too.
    • BI Inventory Reports – Your BI platform may provide out-of-the-box inventory reports. You can use them as your inventory.
    • If the above options are not feasible, you may need to manually create the BI inventory. You may build that from some of your existing BI documentations to save time.
  • Excel and Access

    • Work with the business units to identify if Excel and Access are used to generate reports.
  • Application Reports

    • Data applications such as Salesforce, CRM, and ERP often provide reports as an out-of-the-box feature.
    • Those reports only include data within their respective applications. However, this may present opportunities for integrating application data with additional data sources.

    Activity: Inventory your BI artifacts

    1.2.3

    2+ hours

    This activity helps you to inventory your BI information artifacts and other related information artifacts.

    1. Define the scope of your inventory. Work with the project sponsor and CIO to define which sources should be captured in the inventory process. Consider: BI inventory, Excel spreadsheets, Access reports, and application reporting.
    2. Define the depth of your inventory. Work with the project sponsor and CIO to define the level of granularity. In some settings, the artifact name and a short description may be sufficient. In other cases, you may need to document users and business logic of the artifacts.
    3. Review the inventory results. Discuss findings and opportunities around the following areas:

    Interpret your Inventory

    Duplicated reports/ dashboards Similar reports/ dashboards that may be able to merge Excel and Access reports that are using undocumented, unconventional business logics Application reports that need to be enhanced by additional data Classify artifacts by BI Type

    INPUT

    • Current BI artifacts and documents
    • BI Type classification

    OUTPUT

    • Summary of BI artifacts

    Materials

    • BI Inventory Insights section of the BI Strategy and Roadmap Template

    Participants

    • BA
    • Data analyst
    • PM
    • Project sponsor

    Project sponsor

    1.2.4

    2+ hours

    This activity helps you to inventory your BI by report type.

    1. Classify BI artifacts by type. Use the BI Type tool to classify Work with the project sponsor and CIO to define which sources should be captured in the inventory process. Consider: BI inventory, Excel spreadsheets, Access reports, and application reporting.
    2. Define the depth of your inventory. Work with the project sponsor and CIO to define the level of granularity. In some settings, the artifact name and a short description may be sufficient. In other cases, you may need to document users and business logic of the artifacts.
    3. Review the inventory results. Discuss findings and opportunities around the following areas:

    Interpretation of your Inventory

    Duplicated reports/dashboards Similar reports/dashboards that may be able to merge Excel and Access reports that are using undocumented, unconventional business logics Application reports that need to be enhanced by additional data

    INPUT

    • The BI Type as used by different business units
    • Business BI requirements

    OUTPUT

    • Summary of BI type usage across the organization

    Materials

    • BI Inventory Insights section of the BI Strategy and Roadmap Template

    Participants

    • BA
    • Data analyst
    • PM
    • Project sponsor

    STEP 1.3

    Undergo BI Requirements Gathering

    Perform requirements gathering for revamping your BI environment

    Step Objectives

    • Create principles that will direct effective requirements gathering
    • Create a list of existing and desired BI requirements

    Step Activities

    1.3.1 Create requirements gathering principles

    1.3.2 Gather appropriate requirements

    1.3.3 Organize and consolidate the outputs of requirements gathering activities

    Outcomes

    • Requirements gathering principles that are flexible and repeatable
    • List of BI requirements

    Research Support

    • Info-Tech’s BI Strategy and Roadmap Template

    Proposed Participants in this Step

    Project Manager

    Data Architect(s) or Enterprise Architect

    Project Team

    Business Users

    Don’t let your new BI platform become a victim of poor requirements gathering

    The challenges in requirements management often have underlying causes; find and eliminate the root causes rather than focusing on the symptoms.

    Root Causes of Poor Requirements Gathering:

    • Requirements gathering procedures exist but aren’t followed.
    • There isn't enough time allocated to the requirements gathering phase.
    • There isn't enough involvement or investment secured from business partners.
    • There is no senior leadership involvement or mandate to fix requirements gathering.
    • There are inadequate efforts put towards obtaining and enforcing sign off.

    Outcomes of Poor Requirements Gathering:

    • Rework due to poor requirements leads to costly overruns.
    • Final deliverables are of poor quality and are implemented late.
    • Predicted gains from deployed applications are not realized.
    • There are low feature utilization rates by end users.
    • Teams are frustrated within IT and the business.

    Info-Tech Insight

    Requirements gathering is the number one failure point for most development or procurement projects that don’t deliver value. This has been, and continues to be, the case as most organizations still don't get requirements gathering right. Overcoming organizational cynicism can be a major obstacle to clear when it is time to optimize the requirements gathering process.

    Define the attributes of a good requirement to help shape your requirements gathering principles

    A good requirement has the following attributes:

    Verifiable It is stated in a way that can be tested.
    Unambiguous It is free of subjective terms and can only be interpreted in one way.
    Complete It contains all relevant information.
    Consistent It does not conflict with other requirements.
    Achievable It is possible to accomplish given the budgetary and technological constraints.
    Traceable It can be tracked from inception to testing.
    Unitary It addresses only one thing and cannot be deconstructed into multiple requirements.
    Accurate It is based on proven facts and correct information.

    Other Considerations

    Organizations can also track a requirement owner, rationale, priority level (must have vs. nice to have), and current status (approved, tested, etc.).

    Info-Tech Insight

    Requirements must be solution agnostic – they should focus on the underlying need rather than the technology required to satisfy the need.

    Activity: Define requirements gathering principles

    1.3.1

    1 hour

    1. Invite representatives from the project management office, project management team, and BA team, as well as some key business stakeholders.
    2. Use the sample categories and principles in the table below as starting points for creating your own requirements gathering principles.
    3. Document the requirements gathering principles in the BI Strategy and Roadmap Template.
    4. Communicate the requirements gathering principles to the affected BI stakeholders.

    Sample Principles to Start With

    Effectiveness Face-to-face interviews are preferred over phone interviews.
    Alignment Clarify any misalignments, even the tiniest ones.
    Validation Rephrase requirements at the end to validate requirements.
    Ideation Use drawings and charts to explain ideas.
    Demonstration Make use of Joint Application Development (JAD) sessions.

    INPUT

    • Existing requirement principles (if any)

    OUTPUT

    • Requirements gathering principles that can be revisited and reused

    Materials

    • Requirements Insights section of the BI Strategy and Roadmap Template

    Participants

    • BA Team
    • PM
    • Business stakeholders
    • PMO

    Info-Tech Insight

    Turn requirements gathering principles into house rules. The house rules should be available in every single requirements gathering session and the participants should revisit them when there are disagreements, confusion, or silence.

    Right-size your approach to BI requirements management

    Info-Tech suggests four requirements management approaches based on project complexity and business significance. BI projects usually require the Strategic Approach in requirements management.

    Requirements Management Process Explanations

    Approach Definition Recommended Strategy
    Strategic Approach High business significance and high project complexity merits a significant investment of time and resources in requirements gathering. Treat the requirements gathering phase as a project within a project. A large amount of time should be dedicated to elicitation, business process mapping, and solution design.
    Fundamental Approach High business significance and low project complexity merits a heavy emphasis on the elicitation phase to ensure that the project bases are covered and business value is realized. Look to achieve quick wins and try to survey a broad cross-section of stakeholders during elicitation and validation. The elicitation phase should be highly iterative. Do not over-complicate the analysis and validation of a straightforward project.
    Calculated Approach Low business significance and high project complexity merits a heavy emphasis on the analysis and validation phases to ensure that the solution meets the needs of users. Allocate a significant amount of time to business process modeling, requirements categorization, prioritization, and solution modeling.
    Elementary Approach Low business significance and low project complexity does not merit a high amount of rigor for requirements gathering. Do not rush or skip steps, but aim to be efficient. Focus on basic elicitation techniques (e.g. unstructured interviews, open-ended surveys) and consider capturing requirements as user stories. Focus on efficiency to prevent project delays and avoid squandering resources.

    Vary the modes used in eliciting requirements from your user base

    Requirements Gathering Modes

    Info-Tech has identified four effective requirements gathering modes. During the requirements gathering process, you may need to switch between the four gathering modes to establish a thorough understanding of the information needs.

    Dream Mode

    • Mentality: Let users’ imaginations go wild. The sky’s the limit.
    • How it works: Ask users to dream up the ideal future state and ask how analytics can support those dreams.
    • Limitations: Not all dreams can be fulfilled. A variety of constraints (budget, personnel, technical skills) may prevent the dreams from becoming reality.

    Pain Mode

    • Mentality: Users are currently experiencing pains related to information needs.
    • How it works: Vent the pains. Allow end users to share their information pains, ask them how their pains can be relieved, then convert those pains to requirements.
    • Limitations: Users are limited by the current situation and aren’t looking to innovate.

    Decode Mode

    • Mentality: Read the hidden messages from users. Speculate as to what the users really want.
    • How it works: Decode the underlying messages. Be innovative to develop hypotheses and then validate with the users.
    • Limitations: Speculations and hypothesis could be invalid. They may direct the users into some pre-determined directions.

    Profile Mode

    • Mentality: “I think you may want XYZ because you fall into that profile.”
    • How it works: The information user may fall into some existing user group profile or their information needs may be similar to some existing users.
    • Limitations: This mode doesn’t address very specific needs.

    Supplement BI requirements with user stories and prototyping to ensure BI is fit for purpose

    BI is a continually evolving program. BI artifacts that were developed in the past may not be relevant to the business anymore due to changes in the business and information usage. Revamping your BI program entails revisiting some of the BI requirements and/or gathering new BI requirements.

    Three-Step Process for Gathering Requirements

    Requirements User Stories Rapid Prototyping
    Gather requirements. Most importantly, understand the business needs and wants. Leverage user stories to organize and make sense of the requirements. Use a prototype to confirm requirements and show the initial draft to end users.

    Pain Mode: “I can’t access and manipulate data on my own...”

    Decode Mode: Dig deeper: could this hint at a self-service use case?

    Dream Mode: E.g. a sandbox area where I can play around with clean, integrated, well-represented data.

    Profile Mode: E.g. another marketing analyst is currently using something similar.

    ExampleMary has a spreadmart that keeps track of all campaigns. Maintaining and executing that spreadmart is time consuming.

    Mary is asking for a mash-up data set that she can pivot on her own…

    Upon reviewing the data and the prototype, Mary decided to use a heat map and included two more data points – tenure and lifetime value.

    Identify which BI styles best meet user requirements

    A spectrum of Business Intelligence solutions styles are available. Use Info-Tech’s BI Styles Tool to assess which business stakeholder will be best served by which style.

    Style Description Strategic Importance (1-5) Popularity (1-5) Effort (1-5)
    Standards Preformatted reports Standard, preformatted information for backward-looking analysis. 5 5 1
    User-defined analyses Pre-staged information where “pick lists” enable business users to filter (select) the information they wish to analyze, such as sales for a selected region during a selected previous timeframe. 5 4 2
    Ad-hoc analyses Power users write their own queries to extract self-selected pre-staged information and then use the information to perform a user-created analysis. 5 4 3
    Scorecards and dashboards Predefined business performance metrics about performance variables that are important to the organization, presented in a tabular or graphical format that enables business users to see at a glance how the organization is performing. 4 4 3
    Multidimensional analysis (OLAP) Multidimensional analysis (also known as on-line analytical processing): Flexible tool-based, user-defined analysis of business performance and the underlying drivers or root causes of that performance. 4 3 3
    Alerts Predefined analyses of key business performance variables, comparison to a performance standard or range, and communication to designated businesspeople when performance is outside the predefined performance standard or range. 4 3 3
    Advanced Analytics Application of long-established statistical and/or operations research methods to historical business information to look backward and characterize a relevant aspect of business performance, typically by using descriptive statistics. 5 3 4
    Predictive Analytics Application of long-established statistical and/or operations research methods and historical business information to predict, model, or simulate future business and/or economic performance and potentially prescribe a favored course of action for the future. 5 3 5

    Activity: Gather BI requirements

    1.3.2

    2-6 hours

    Using the approaches discussed on previous slides, start a dialogue with business users to confirm existing requirements and develop new ones.

    1. Invite business stakeholders to a requirements gathering session.
    2. For existing BI artifacts – Invite existing users of those artifacts.

      For new BI development – Invite stakeholders at the executive level to understand the business operation and their needs and wants. This is especially important if their department is new to BI.

    3. Discuss the business requirements. Systematically switch between the four requirements gathering modes to get a holistic view of the requirements.
    4. Once requirements are gathered, organize them to tell a story. A story usually has these components:
    The Setting The Characters The Venues The Activities The Future
    Example Customers are asking for a bundle discount. CMO and the marketing analysts want to… …the information should be available in the portal, mobile, and Excel. …information is then used in the bi-weekly pricing meeting to discuss… …bundle information should contain historical data in a graphical format to help executives.

    INPUT

    • Existing documentations on BI artifacts

    OUTPUT

    • Preliminary, uncategorized list of BI requirements

    Materials

    • Requirements Insights section of the BI Strategy and Roadmap Template

    Participants

    • BA team
    • Business stakeholders
    • Business SMEs
    • BI developers

    Clarify consumer needs by categorizing BI requirements

    Requirements are too broad in some situations and too detailed in others. In the previous step we developed user stories to provide context. Now you need to define requirement categories and gather detailed requirements.

    Considerations for Requirement Categories

    Category Subcategory Sample Requirements
    Data Granularity Individual transaction
    Transformation Transform activation date to YYYY-MM format
    Selection Criteria Client type: consumer. Exclude SMB and business clients. US only. Recent three years
    Fields Required Consumer band, Region, Submarket…
    Functionality Filters Filters required on the dashboard: date range filter, region filter…
    Drill Down Path Drill down from a summary report to individual transactions
    Analysis Required Cross-tab, time series, pie chart
    Visual Requirements Mock-up See attached drawing
    Section The dashboard will be presented using three sections
    Conditional Formatting Below-average numbers are highlighted
    Security Mobile The dashboard needs to be accessed from mobile devices
    Role Regional managers will get a subset of the dashboard according to the region
    Users John, Mary, Tom, Bob, and Dave
    Export Dashboard data cannot be exported into PDF, text, or Excel formats
    Performance Speed A BI artifact must be loaded in three seconds
    Latency Two seconds response time when a filter is changed
    Capacity Be able to serve 50 concurrent users with the performance expected
    Control Governance Govern by the corporate BI standards
    Regulations Meet HIPPA requirements
    Compliance Meet ISO requirements

    Prioritize requirements to assist with solution modeling

    Prioritization ensures that the development team focuses on the right requirements.

    The MoSCoW Model of Prioritization

    Must Have Requirements that mustbe implemented for the solution to be considered successful.
    Should Have Requirements that are high priority and should be included in the solution if possible.
    Could Have Requirements that are desirable but not necessary and could be included if resources are available.
    Won't Have Requirements that won’t be in the next release but will be considered for the future releases.

    The MoSCoW model was introduced by Dai Clegg of Oracle UK in 1994.

    Prioritization is the process of ranking each requirement based on its importance to project success. Hold a separate meeting for the domain SMEs, implementation SMEs, project managers, and project sponsors to prioritize the requirements list. At the conclusion of the meeting, each requirement should be assigned a priority level. The implementation SMEs will use these priority levels to ensure that efforts are targeted towards the proper requirements and the plan features available on each release. Use the MoSCoW Model of Prioritization to effectively order requirements.

    Activity: Finalize the list of BI requirements

    1.3.3

    1-4 hours

    Requirement Category Framework

    Category Subcategory
    Data Granularity
    Transformation
    Selection Criteria
    Fields Required
    Functionality Filters
    Drill Down Path
    Analysis Required
    Visual Requirements Mock-up
    Section
    Conditional Formatting
    Security Mobile
    Role
    Users
    Export
    Performance Speed
    Latency
    Capacity
    Control Governance
    Regulations
    Compliance

    Create requirement buckets and classify requirements.

    1. Define requirement categories according to the framework.
    2. Review the user story and requirements you collected in Step 1.3.2. Classify the requirements within requirement categories.
    3. Review the preliminary list of categorized requirements and look for gaps in this detailed view. You may need to gather additional requirements to fill the gaps.
    4. Prioritize the requirements according to the MoSCoW framework.
    5. Document your final list of requirements in the BI Strategy and Roadmap Template.

    INPUT

    • Existing requirements and new requirements from step 1.3.2

    OUTPUT

    • Prioritized and categorized requirements

    Materials

    • Requirements Insights section of the BI Strategy and Roadmap Template

    Participants

    • BA
    • Business stakeholders
    • PMO

    Translate your findings and ideas into actions that will be integrated into the BI Strategy and Roadmap Template

    As you progress through each phase, document findings and ideas as they arise. At phase end, hold a brainstorming session with the project team focused on documenting findings and ideas and substantiating them into improvement actions.

    Translating findings and ideas into actions that will be integrated into the BI Strategy and Roadmap Template

    Ask yourself how BI or analytics can be used to address the gaps and explore opportunities uncovered in each phase. For example, in Phase 1, how do current BI capabilities impede the realization of the business vision?

    Document and prioritize Phase 1 findings, ideas, and action items

    1.3.4

    1-2 hours

    1. Reconvene as a group to review findings, ideas, and actions harvested in Phase 1. Write the findings, ideas, and actions on sticky notes.
    2. Prioritize the sticky notes to yield those with high business value and low implementation effort. View some sample findings below:
    3. High Business Value, Low Effort High Business Value, High Effort
      Low Business Value, High Effort Low Business Value, High Effort

      Phase 1

      Sample Phase 1 Findings Found two business objectives that are not supported by BI/analytics
      Some executives still think BI is reporting
      Some confusion around operational reporting and BI
      Data quality plays a big role in BI
      Many executives are not sure about the BI ROI or asking for one
    4. Select the top findings and document them in the “Other Phase 1 Findings” section of the BI Strategy and Roadmap Template. The findings will be used again in Phase 3.

    INPUT

    • Phase 1 activities
    • Business context (vision, mission, goals, etc.

    OUTPUT

    • Other Phase 1 Findings section of the BI Strategy and Roadmap Template

    Materials

    • Whiteboard
    • Sticky notes

    Participants

    • Project manger
    • Project team
    • Business stakeholders

    If you want additional support, have our analysts guide you through this phase as part of an Info-Tech workshop

    Book a workshop with our Info-Tech analysts:

    • To accelerate this project, engage your IT team in an Info-Tech workshop with an Info-Tech analyst team.
    • Info-Tech analysts will join you and your team onsite at your location or welcome you to Info-Tech’s historic Toronto office to participate in an innovative onsite workshop.
    • Contact your account manager (www.infotech.com/account), or email Workshops@InfoTech.com for more information.

    The following are sample activities that will be conducted by Info-Tech analysts with your team:

    1.1.1-1.1.5

    Establish the business context

    To begin the workshop, your project team will be taken through a series of activities to establish the overall business vision, mission, objectives, goals, and key drivers. This information will serve as the foundation for discerning how the revamped BI strategy needs to enable business users.

    1.2.1- 1.2.3

    Create a comprehensive documentation of your current BI environment

    Our analysts will take your project team through a series of activities that will facilitate an assessment of current BI usage and artifacts, and help you design an end-user interview survey to elicit context around BI usage patterns.

    If you want additional support, have our analysts guide you through this phase as part of an Info-Tech workshop

    Book a workshop with our Info-tech analysts

    1.3.1-1.3.3

    Establish new BI requirements

    Our analysts will guide your project team through frameworks for eliciting and organizing requirements from business users, and then use those frameworks in exercises to gather some actual requirements from business stakeholders.

    Phase 2

    Evaluate Your Current BI Practice

    Build a Reporting and Analytics Strategy

    Revisit project metrics to track phase progress

    Goals for Phase 2:

    • Assess your current BI practice. Determine the maturity of your current BI practice from different viewpoints.
    • Develop your BI target state. Plan your next generation BI with Info-Tech’s BI patterns and best practices.
    • Safeguard your target state. Avoid BI pitfalls by proactively monitoring BI risks.

    Info-Tech’s Suggested Metrics for Tracking Phase 2 Goals

    Practice Improvement Metrics Data Collection and Calculation Expected Improvement
    # of groups participated in the current state assessment The number of groups joined the current assessment using Info-Tech’s BI Practice Assessment Tool Varies; the tool can accommodate up to five groups
    # of risks mitigated Derive from your risk register At least two to five risks will be identified and mitigated

    Intangible Metrics:

    • Prototyping approach allows the BI group to understand more about business requirements, and in the meantime, allows the business to understand how to partner with the BI group.
    • The BI group and the business have more confidence in the BI program as risks are monitored and mitigated on an ad hoc basis.

    Evaluate your current BI practice

    Phase 2 Overarching Insight

    BI success is not based solely on the technology it runs on; technology cannot mask gaps in capabilities. You must be capable in your environment, and data management, data quality, and related data practices must be strong. Otherwise, the usefulness of the intelligence suffers. The best BI solution does not only provide a technology platform, but also addresses the elements that surround the platform. Look beyond tools and holistically assess the maturity of your BI practice with input from both the BI consumer and provider perspectives.

    Understand the Business Context to Rationalize Your BI Landscape Evaluate Your Current BI Practice Create a BI Roadmap for Continuous Improvement
    Establish the Business Context
    • Business Vision, Goals, Key Drivers
    • Business Case Presentation
    • High-Level ROI
    Assess Your Current BI Maturity
    • SWOT Analysis
    • BI Practice Assessment
    • Summary of Current State
    Construct a BI Initiative Roadmap
    • BI Improvement Initiatives
    • BI Strategy and Roadmap
    Access Existing BI Environment
    • BI Perception Survey Framework
    • Usage Analyses
    • BI Report Inventory
    Envision BI Future State
    • BI Patterns
    • BI Practice Assessment
    • List of Functions
    Plan for Continuous Improvement
    • Excel Governance Policy
    • BI Ambassador Network Draft
    Undergo Requirements Gathering
    • Requirements Gathering Principles
    • Overall BI Requirements

    Phase 2 overview

    Detailed Overview

    Step 1: Assess Your Current BI Practice

    Step 2: Envision a Future State for Your BI Practice

    Outcomes

    • A comprehensive assessment of current BI practice maturity and capabilities.
    • Articulation of your future BI practice.
    • Improvement objectives and activities for developing your current BI program.

    Benefits

    • Identification of clear gaps in BI practice maturity.
    • A current state assessment that includes the perspectives of both BI providers and consumers to highlight alignment and/or discrepancies.
    • A future state is defined to provide a benchmark for your BI program.
    • Gaps between the future and current states are identified; recommendations for the gaps are defined.

    Phase 2 outline

    Call 1-888-670-8889 or email GuidedImplementations@InfoTech.com for more information.

    Complete these steps on your own, or call us to complete a guided implementation. A guided implementation is a series of 2-3 advisory calls that help you execute each phase of a project. They are included in most advisory memberships.

    Guided Implementation 2: Evaluate Your Current BI Practice

    Proposed Time to Completion: 1-2 weeks

    Step 2.1: Assess Your Current BI Practice

    Start with an analyst kick-off call:

    • Detail the benefits of conducting multidimensional assessments that involve BI providers as well as consumers.
    • Review Info-Tech’s BI Maturity Model.

    Then complete these activities…

    • SWOT analyses
    • Identification of BI maturity level through a current state assessment

    With these tools & templates:

    BI Practice Assessment Tool

    BI Strategy and Roadmap Template

    Step 2.2: Envision a Future State for Your BI Practice

    Review findings with an analyst:

    • Discuss overall maturity gaps and patterns in BI perception amongst different units of your organization.
    • Discuss how to translate activity findings into robust initiatives, defining critical success factors for BI development and risk mitigation.

    Then complete these activities…

    • Identify your desired BI patterns and functionalities.
    • Complete a target state assessment for your BI practice.
    • Review capability practice gaps and phase-level metrics.

    With these tools & templates:

    BI Practice Assessment Tool

    BI Strategy and Roadmap Template

    Phase 2 Results & Insights:

    • A comprehensive assessment of the organization’s current BI practice capabilities and gaps
    • Visualization of BI perception from a variety of business users as well as IT
    • A list of tasks and initiatives for constructing a strategic BI improvement roadmap

    STEP 2.1

    Assess the Current State of Your BI Practice

    Assess your organization’s current BI capabilities

    Step Objectives

    • Understand the definitions and roles of each component of BI.
    • Contextualize BI components to your organization’s environment and current practices.

    Step Activities

    2.1.1 Perform multidimensional SWOT analyses

    2.1.2 Assess current BI and analytical capabilities, Document challenges, constraints, opportunities

    2.1.3 Review the results of your current state assessment

    Outcomes

    • Holistic perspective of current BI strengths and weaknesses according to BI users and providers
    • Current maturity in BI and related data management practices

    Research Support

    • Info-Tech’s Data Management Framework
    • Info-Tech’s BI Practice Assessment Tool
    • Info-Tech’s BI Strategy and Roadmap Template

    Proposed Participants in this Step

    Project Manager

    Data Architect(s) or Enterprise Architect

    Project Team

    Gather multiple BI perspectives with comprehensive SWOT analyses

    SWOT analysis is an effective tool that helps establish a high-level context for where your practice stands, where it can improve, and the factors that will influence development.

    Strengths

    Best practices, what is working well

    Weaknesses

    Inefficiencies, errors, gaps, shortcomings

    Opportunities

    Review internal and external drivers

    Threats

    Market trends, disruptive forces

    While SWOT is not a new concept, you can add value to SWOT by:

    • Conducting a multi-dimensional SWOT to diversify perspectives – involve the existing BI team, BI management, business executives and other business users.
    • SWOT analyses traditionally provide a retrospective view of your environment. Add a future-looking element by creating improvement tasks/activities at the same time as you detail historical and current performance.

    Info-Tech Insight

    Consider a SWOT with two formats: a private SWOT worksheet and a public SWOT session. Participants will be providing suggestions anonymously while solicited suggestions will be discussed in the public SWOT session to further the discussion.

    Activity: Perform a SWOT analysis in groups to get a holistic view

    2.1.1

    1-2 hours

    This activity will take your project team through a holistic SWOT analysis to gather a variety of stakeholder perception of the current BI practice.

    1. Identify individuals to involve in the SWOT activity. Aim for a diverse pool of participants that are part of the BI practice in different capacities and roles. Solution architects, application managers, business analysts, and business functional unit leaders are a good starting point.
    2. Review the findings summary from Phase 1. You may opt to facilitate this activity with insights from the business context. Each group will be performing the SWOT individually.
    3. The group results will be collected and consolidated to pinpoint common ideas and opinions. Individual group results should be represented by a different color. The core program team will be reviewing the consolidated result as a group.
    4. Document the results of these SWOT activities in the appropriate section of the BI Strategy and Roadmap Template.

    SWOT

    Group 1 Provider Group E.g. The BI Team

    Group 2 Consumer Group E.g. Business End Users

    INPUT

    • IT and business stakeholder perception

    OUTPUT

    • Multi-faceted SWOT analyses
    • Potential BI improvement activities/objectives

    Materials

    • SWOT Analysis section of the BI Strategy and Roadmap Template

    Participants

    • Selected individuals in the enterprise (variable)

    Your organization’s BI maturity is determined by several factors and the degree of immersion into your enterprise

    BI Maturity Level

    A way to categorize your analytics maturity to understand where you are currently and what next steps would be best to increase your BI maturity.

    There are several factors used to determine BI maturity:

    Buy-in and Data Culture

    Determines if there is enterprise-wide buy-in for developing business intelligence and if a data-driven culture exists.

    Business–IT Alignment

    Examines if current BI and analytics operations are appropriately enabling the business objectives.

    Governance Structure

    Focuses on whether or not there is adequate governance in place to provide guidance and structure for BI activities.

    Organization Structure and Talent

    Pertains to how BI operations are distributed across the overall organizational structure and the capabilities of the individuals involved.

    Process

    Reviews analytics-related processes and policies and how they are created and enforced throughout the organization.

    Data

    Deals with analytical data in terms of the level of integration, data quality, and usability.

    Technology

    Explores the opportunities in building a fit-for-purpose analytics platform and consolidation opportunities.

    Evaluate Your Current BI Practice with the CMMI model

    To assess BI, Info-Tech uses the CMMI model for rating capabilities in each of the function areas on a scale of 1-5. (“0” and “0.5” values are used for non-existent or emerging capabilities.)

    The image shows an example of a CMMI model

    Use Info-Tech’s BI Maturity Model as a guide for identifying your current analytics competence

    Leverage a BI strategy to revamp your BI program to strive for a high analytics maturity level. In the future you should be doing more than just traditional BI. You will perform self-service BI, predictive analytics, and data science.

    Ad Hoc Developing Defined Managed Trend Setting
    Questions What’s wrong? What happened? What is happening? What happened, is happening, and will happen? What if? So what?
    Scope One business problem at a time One particular functional area Multiple functional areas Multiple functional areas in an integrated fashion Internal plus internet scale data
    Toolset Excel, Access, primitive query tools Reporting tools or BI BI BI, business analytics tools Plus predictive platforms, data science tools
    Delivery Model IT delivers ad hoc reports IT delivers BI reports IT delivers BI reports and some self-service BI Self-service BI and report creation at the business units Plus predictive models and data science projects
    Mindset Firefighting using data Manage using data Analyze using data; shared tooling Data is an asset, shared data Data driven
    BI Org. Structure Data analysts in IT BI BI program BI CoE Data Innovation CoE

    Leverage Info-Tech’s BI Practice Assessment Tool to define your BI current state

    BI Practice Assessment Tool

    1. Assess Current State
    • Eight BI practice areas to assess maturity.
    • Based on CMMI maturity scale.
  • Visualize Current State Results
    • Determine your BI maturity level.
    • Identify areas with outstanding maturity.
    • Uncover areas with low maturity.
    • Visualize the presence of misalignments.
  • Target State
    • Tackle target state from two views: business and IT.
    • Calculate gaps between target and current state.
  • Visualize Target State and Gaps
    • A heat map diagram to compare the target state and the current state.
    • Show both current and target maturity levels.
    • Detailed charts to show results for each area.
    • Detailed list of recommendations.

    Purposes:

    • Assess your BI maturity.
    • Visualize maturity assessment to quickly spot misalignments, gaps, and opportunities.
    • Provide right-sized recommendations.

    Info-Tech Insight

    Assessing current and target states is only the beginning. The real value comes from the interpretation and analysis of the results. Use visualizations of multiple viewpoints and discuss the results in groups to come up with the most effective ideas for your strategy and roadmap.

    Activity: Conduct a current state assessment of your BI practice maturity

    2.1.2

    2-3 hours

    Use the BI Practice Assessment Tool to establish a baseline for your current BI capabilities and maturity.

    1. Navigate to Tab 2. Current State Assessment in the BI Practice Assessment Tool and complete the current state assessment together or in small groups. If running a series of assessments, do not star or scratch every time. Use the previous group’s results to start the conversation with the users.
    2. Info-Tech suggests the following groups participate in the completion of the assessment to holistically assess BI and to uncover misalignment:

      Providers Consumers
      CIO & BI Management BI Work Groups (developers, analysts, modelers) Business Unit #1 Business Unit #2 Business Unit #3
    3. For each assessment question, answer the current level of maturity in terms of:
      1. Initial/Ad hoc – the starting point for use of a new or undocumented repeat process
      2. Developing – the process is documented such that it is repeatable
      3. Defined – the process is defined/confirmed as a standard business process
      4. Managed and Measurable – the process is quantitatively managed in accordance with agreed-upon metrics.
      5. Optimized – the process includes process optimization/improvement.

    INPUT

    • Observations of current maturity

    OUTPUT

    • Comprehensive current state assessment

    Materials

    • BI Practice Assessment Tool
    • Current State Assessment section of the BI Strategy and Roadmap Template

    Participants

    • Selected individuals as suggested by the assessment tool

    Info-Tech Insight

    Discuss the rationale for your answers as a group. Document the comments and observations as they may be helpful in formulating the final strategy and roadmap.

    Activity: Review and analyze the results of the current state assessment

    2.1.3

    2-3 hours

    1. Navigate to Tab 3. Current State Results in the BI Practice Assessment Tool and review the findings:

    The tool provides a brief synopsis of your current BI state. Review the details of your maturity level and see where this description fits your organization and where there may be some discrepancies. Add additional comments to your current state summary in the BI Strategy and Roadmap Document.

    In addition to reviewing the attributes of your maturity level, consider the following:

    1. What are the knowns – The knowns confirm your understanding on the current landscape.
  • What are the unknowns – The unknowns show you the blind spots. They are very important to give you an alternative view of the your current state. The group should discuss those blind spots and determine what to do with them.
  • Activity: Review and analyze the results of the current state assessment (cont.)

    2.1.3

    2-3 hours

    2. Tab 3 will also visualize a breakdown of your maturity by BI practice dimension. Use this graphic as a preliminary method to identify where your organization is excelling and where it may need improvement.

    Better Practices

    Consider: What have you done in the areas where you perform well?

    Candidates for Improvement

    Consider: What can you do to improve these areas? What are potential barriers to improvement?

    STEP 2.2

    Envision a Future State for Your Organization’s BI Practice

    Detail the capabilities of your next generation BI practice

    Step Objectives

    • Create guiding principles that will shape your organization’s ideal BI program.
    • Pinpoint where your organization needs to improve across several BI practice dimensions.
    • Develop approaches to remedy current impediments to BI evolution.
    • Step Activities

      2.2.1 Define guiding principles for the future state

      2.2.2 Define the target state of your BI practice

      2.2.3 Confirm requirements for BI Styles by management group

      2.2.4 Analyze gaps in your BI practice and generate improvement activities and objectives

      2.2.5 Define the critical success factors for future BI

      2.2.6 Identify potential risks for your future state and create a mitigation plan

    Outcomes

    • Defined landscape for future BI capabilities, including desired BI functionalities.
    • Identification of crucial gaps and improvement points to include in a BI roadmap.
    • Updated BI Styles Usage sheet.

    Research Support

    • Info-Tech’s Data Management Framework
    • Info-Tech’s BI Practice Assessment Tool
    • Info-Tech’s BI Strategy and Roadmap Template

    Proposed Participants in this Step

    Project Manager

    Data Architect(s) or Enterprise Architect

    Project Team

    Define guiding principles to drive your future state envisioning

    Envisioning a BI future state is essentially architecting the future for your BI program. It is very similar to enterprise architecture (EA). Guiding principles are widely used in enterprise architecture. This best practice should also be used in BI envisioning.

    Benefits of Guiding Principles in a BI Context

    • BI planning involves a number of business units. Defining high-level future state principles helps to establish a common ground for those different business units.
    • Ensure the next generation BI aligns with the corporate enterprise architecture and data architecture principles.
    • Provide high-level guidance without depicting detailed solutioning by leaving room for innovation.

    Sample Principles for BI Future State

    1. BI should be fit for purpose. BI is a business technology that helps business users.
    2. Business–IT collaboration should be encouraged to ensure deliverables are relevant to the business.
    3. Focus on continuous improvement on data quality.
    4. Explore opportunities to onboard and integrate new datasets to create a holistic view of your data.
    5. Organize and present data in an easy-to-consume, easy-to-digest fashion.
    6. BI should be accessible to everything, as soon as they have a business case.
    7. Do not train just on using the platform. Train on the underlying data and business model as well.
    8. Develop a training platform where trainees can play around with the data without worrying about messing it up.

    Activity: Define future state guiding principles for your BI practice

    2.2.1

    1-2 hours

    Guiding principles are broad statements that are fundamental to how your organization will go about its activities. Use this as an opportunity to gather relevant stakeholders and solidify how your BI practice should perform moving forward.

    1. To ensure holistic and comprehensive future state principles, invite participants from the business, the data management team, and the enterprise architecture team. If you do not have an enterprise architecture practice, invite people that are involved in building the enterprise architecture. Five to ten people is ideal.
    2. BI Future State

      Awareness Buy-in Business-IT Alignment Governance Org. Structure; People Process; Policies; Standards Data Technology
    3. Once the group has some high-level ideas on what the future state looks like, brainstorm guiding principles that will facilitate the achievement of the future state (see above).
    4. Document the future state principles in the Future State Principles for BI section of the BI Strategy and Roadmap Template

    INPUT

    • Existing enterprise architecture guiding principles
    • High-level concept of future state BI

    OUTPUT

    • Guiding principles for prospective BI practice

    Materials

    • Future State Principles section of the BI Strategy and Roadmap Template

    Participants

    • Business representatives
    • IT representatives
    • The EA group

    Leverage prototypes to facilitate a continuous dialogue with end users en route to creating the final deliverable

    At the end of the day, BI makes data and information available to the business communities. It has to be fit for purpose and relevant to the business. Prototypes are an effective way to ensure relevant deliverables are provided to the necessary users. Prototyping makes your future state a lot closer and a lot more business friendly.

    Simple Prototypes

    • Simple paper-based, whiteboard-based prototypes with same notes.
    • The most basic communication tool that facilitates the exchange of ideas.
    • Often used in Joint Application Development (JAD) sessions.
    • Improve business and IT collaboration.
    • Can be used to amend requirements documents.

    Discussion Possibilities

    • Initial ideation at the beginning
    • Align everyone on the same page
    • Explain complex ideas/layouts
    • Improve collaboration

    Elaborated Prototypes

    • Demonstrates the possibilities of BI in a risk-free environment.
    • Creates initial business value with your new BI platform.
    • Validates the benefits of BI to the organization.
    • Generates interest and support for BI from senior management.
    • Prepares BI team for the eventual enterprise-wide deployment.

    Discussion Possibilities

    • Validate and refine requirements
    • Fail fast, succeed fast
    • Acts as checkpoints
    • Proxy for the final working deliverable

    Leverage Info-Tech’s BI Practice Assessment Tool to define your BI target state and visualize capability gaps

    BI Practice Assessment Tool

    1. Assess Current State
    • Eight BI practice areas to assess maturity.
    • Based on CMMI maturity scale.
  • Visualize Current State Results
    • Determine your BI maturity level.
    • Identify areas with outstanding maturity.
    • Uncover areas with low maturity.
    • Visualize the presence of misalignments.
  • Target State
    • Tackle target state from two views: business and IT.
    • Calculate gaps between target and current state.
  • Visualize Target State and Gaps
    • A heat map diagram to compare the target state and the current state.
    • Show both current and target maturity levels.
    • Detailed charts to show results for each area.
    • Detailed list of recommendations.

    Purposes:

    • Assess your BI maturity.
    • Visualize maturity assessment to quickly spot misalignments, gaps, and opportunities.
    • Provide right-sized recommendations.

    Document essential findings in Info-Tech’s BI Strategy and Roadmap Template.

    Info-Tech Insight

    Assessing current and target states is only the beginning. The real value comes from the interpretation and analyses of the results. Use visualizations of multiple viewpoints and discuss the results in groups to come up with the most effective ideas for your strategy and roadmap.

    Activity: Define the target state for your BI practice

    2.2.2

    2 hours

    This exercise takes your team through establishing the future maturity of your BI practice across several dimensions.

    1. Envisioning of the future state will involve input from the business side as well as the IT department.
    2. The business and IT groups should get together separately and determine the target state maturity of each of the BI practice components:

    The image is a screenshot of Tab 4: Target State Evaluation of the BI Practice Assessment Tool

    INPUT

    • Desired future practice capabilities

    OUTPUT

    • Target state assessment

    Materials

    • Tab 4 of the BI Practice Assessment Tool

    Participants

    • Business representatives
    • IT representatives

    Activity: Define the target state for your BI practice (cont.)

    2.2.2

    2 hours

    2. The target state levels from the two groups will be averaged in the column “Target State Level.” The assessment tool will automatically calculate the gaps between future state value and the current state maturity determined in Step 2.1. Significant gaps in practice maturity will be highlighted in red; smaller or non-existent gaps will appear green.

    The image is a screenshot of Tab 4: Target State Evaluation of the BI Practice Assessment Tool with Gap highlighted.

    INPUT

    • Desired future practice capabilities

    OUTPUT

    • Target state assessment

    Materials

    • Tab 4 of the BI Practice Assessment Tool

    Participants

    • Business representatives
    • IT representatives

    Activity: Revisit the BI Style Analysis sheet to define new report and analytical requirements by C-Level

    2.2.3

    1-2 hours

    The information needs for each executive is unique to their requirements and management style. During this exercise you will determine the reporting and analytical needs for an executive in regards to content, presentation and cadence and then select the BI style that suite them best.

    1. To ensure a holistic and comprehensive need assessment, invite participants from the business and BI team. Discuss what data the executive currently use to base decisions on and explore how the different BI styles may assist. Sample reports or mock-ups can be used for this purpose.
    2. Document the type of report and required content using the BI Style Tool.
    3. The BI Style Tool will then guide the BI team in the type of reporting to develop and the level of Self-Service BI that is required. The tool can also be used for product selection.

    INPUT

    • Information requirements for C-Level Executives

    OUTPUT

    • BI style(s) that are appropriate for an executive’s needs

    Materials

    • BI Style Usage sheet from BI Strategy and Roadmap Template
    • Sample Reports

    Participants

    • Business representatives
    • BI representatives

    Visualization tools facilitate a more comprehensive understanding of gaps in your existing BI practice

    Having completed both current and target state assessments, the BI Practice Assessment Tool allows you to compare the results from multiple angles.

    At a higher level, you can look at your maturity level:

    At a detailed level, you can drill down to the dimensional level and item level.

    The image is a screenshots from Tab 4: Target State Evaluation of the BI Practice Assessment Tool

    At a detailed level, you can drill down to the dimensional level and item level.

    Activity: Analyze gaps in BI practice capabilities and generate improvement objectives/activities

    2.2.4

    2 hours

    This interpretation exercise helps you to make sense of the BI practice assessment results to provide valuable inputs for subsequent strategy and roadmap formulation.

    1. IT management and the BI team should be involved in this exercise. Business SMEs should be consulted frequently to obtain clarifications on what their ideal future state entails.
    2. Begin this exercise by reviewing the heat map and identifying:

    • Areas with very large gaps
    • Areas with small gaps

    Areas with large gaps

    Consider: Is the target state feasible and achievable? What are ways we can improve incrementally in this area? What is the priority for addressing this gap?

    Areas with small/no gaps

    Consider: Can we learn from those areas? Are we setting the bar too low for our capabilities?

    INPUT

    • Current and target state visualizations

    OUTPUT

    • Gap analysis (Tab 5)

    Materials

    • Tab 5 of the BI Practice Assessment Tool
    • Future State Assessment Results section of the BI Strategy and Roadmap Template

    Participants

    • Business representatives
    • IT representatives

    Activity: Analyze gaps in BI practice capabilities and generate improvement objectives/activities (cont.)

    2.2.4

    2 hours

    2. Discuss the differences in the current and target state maturity level descriptions. Questions to ask include:

    • What are the prerequisites before we can begin to build the future state?
    • Is the organization ready for that future state? If not, how do we set expectations and vision for the future state?
    • Do we have the necessary competencies, time, and support to achieve our BI vision?

    INPUT

    • Current and target state visualizations

    OUTPUT

    • Gap analysis (Tab 5)

    Materials

    • Tab 5 of the BI Practice Assessment Tool
    • Future State Assessment Results section of the BI Strategy and Roadmap Template

    Participants

    • Business representatives
    • IT representatives

    Activity: Analyze gaps in BI practice capabilities and generate improvement objectives/activities (cont.)

    2.2.4

    2 hours

    3. Have the same group members reconvene and discuss the recommendations at the BI practice dimension level on Tab 5. of the BI Practice Assessment Tool. These recommendations can be used as improvement actions or translated into objectives for building your BI capabilities.

    Example

    The heat map displayed the largest gap between target state and current state in the technology dimension. The detailed drill-down chart will further illustrate which aspect(s) of the technology dimension is/are showing the most room for improvement in order to better direct your objective and initiative creation.

    The image is of an example and recommendations.

    Considerations:

    • What dimension parameters have the largest gaps? And why?
    • Is there a different set of expectations for the future state?

    Define critical success factors to direct your future state

    Critical success factors (CSFs) are the essential factors or elements required for ensuring the success of your BI program. They are used to inform organizations with things they should focus on to be successful.

    Common Provider (IT Department) CSFs

    • BI governance structure and organization is created.
    • Training is provided for the BI users and the BI team.
    • BI standards are in place.
    • BI artifacts rely on quality data.
    • Data is organized and presented in a usable fashion.
    • A hybrid BI delivery model is established.
    • BI on BI; a measuring plan has to be in place.

    Common Consumer (Business) CSFs

    • Measurable business results have been improved.
    • Business targets met/exceeded.
    • Growth plans accelerated.
    • World-class training to empower BI users.
    • Continuous promotion of a data-driven culture.
    • IT–business partnership is established.
    • Collaborative requirements gathering processes.
    • Different BI use cases are supported.

    …a data culture is essential to the success of analytics. Being involved in a lot of Bay Area start-ups has shown me that those entrepreneurs that are born with the data DNA, adopt the data culture and BI naturally. Other companies should learn from these start-ups and grow the data culture to ensure BI adoption.

    – Cameran Hetrick, Senior Director of Data Science & Analytics, thredUP

    Activity: Define provider and consumer critical success factors for your future BI capabilities

    2.2.5

    2 hours

    Create critical success factors that are important to both BI providers and BI consumers.

    1. Divide relevant stakeholders into two groups:
    2. BI Provider (aka IT) BI Consumer (aka Business)
    3. Write two headings on the board: Objective and Critical Success Factors. Write down each of the objectives created in Phase 1.
    4. Divide the group into small teams and assign each team an objective. For each objective, ask the following question:
    5. What needs to be put in place to ensure that this objective is achieved?

      The answer to the question is your candidate CSF. Write CSFs on sticky notes and stick them by the relevant objective.

    6. Rationalize and consolidate CSFs. Evaluate the list of candidate CSFs to find the essential elements for achieving success.
    7. For each CSF, identify at least one key performance indicator that will serve as an appropriate metric for tracking achievement.

    As you evaluate candidate CSFs, you may uncover new objectives for achieving your future state BI.

    INPUT

    • Business objectives

    OUTPUT

    • A list of critical success factors mapped to business objectives

    Materials

    • Whiteboard and colored sticky notes
    • CSFs for the Future State section of the BI Strategy and Roadmap Template

    Participants

    • Business and IT representatives
    • CIO
    • Head of BI

    Round out your strategy for BI growth by evaluating risks and developing mitigation plans

    A risk matrix is a useful tool that allows you to track risks on two dimensions: probability and impact. Use this matrix to help organize and prioritize risk, as well as develop mitigation strategies and contingency plans appropriately.

    Example of a risk matrix using colour coding

    Info-Tech Insight

    Tackling risk mitigation is essentially purchasing insurance. You cannot insure everything – focus your investments on mitigating risks with a reasonably high impact and high probability.

    Be aware of some common barriers that arise in the process of implementing a BI strategy

    These are some of the most common BI risks based on Info-Tech’s research:

    Low Impact Medium Impact High Impact
    High Probability
    • Users revert back to Microsoft Excel to analyze data.
    • BI solution does not satisfy the business need.
    • BI tools become out of sync with new strategic direction.
    • Poor documentation creates confusion and reduces user adoption.
    • Fail to address data issues: quality, integration, definition.
    • Inadequate communication with stakeholders throughout the project.
    • Users find the BI tool interface too confusing.
    Medium Probability
    • Fail to define and monitor KPIs.
    • Poor training results in low user adoption.
    • Organization culture is resistant to the change.
    • Lack of support from the sponsors.
    • No governance over BI.
    • Poor training results in misinformed users.
    Low Probability
    • Business units independently invest in BI as silos.

    Activity: Identify potential risks for your future state and create a mitigation plan

    2.2.6

    1 hour

    As part of developing your improvement actions, use this activity to brainstorm some high-level plans for mitigating risks associated with those actions.

    Example:

    Users find the BI tool interface too confusing.

    1. Use the probability-impact matrix to identify risks systematically. Collectively vote on the probability and impact for each risk.
    2. Risk mitigation. Risk can be mitigated by three approaches:
    3. A. Reducing its probability

      B. Reducing its impact

      C. Reducing both

      Option A: Brainstorm ways to reduce risk probability

      E.g. The probability of the above risk may be reduced by user training. With training, the probability of confused end users will be reduced.

      Option B: Brainstorm ways to reduce risk impact

      E.g. The impact can be reduced by ensuring having two end users validate each other’s reports before making a major decision.

    4. Document your high-level mitigation strategies in the BI Strategy and Roadmap Template.

    INPUT

    • Step 2.2 outputs

    OUTPUT

    • High-level risk mitigation plans

    Materials

    • Risks and Mitigation section of the BI Strategy and Roadmap Template

    Participants

    • BI sponsor
    • CIO
    • Head of BI

    Translate your findings and ideas into actions that will be integrated into the BI strategy and roadmap

    As you progress through each phase, document findings and ideas as they arise. By phase end, hold a brainstorming session with the project team focused on documenting findings and ideas and substantiating them into improvement actions.

    Translated findings and ideas into actions that will be integrated into the BI strategy and roadmap.

    Ask yourself how BI or analytics can be used to address the gaps and explore opportunities uncovered in each phase. For example, in Phase 1, how do current BI capabilities impede the realization of the business vision?

    Document and prioritize Phase 2 findings, ideas, and action items

    2.2.7

    1-2 hours

    1. Reconvene as a group to review the findings, ideas, and actions harvested in Phase 2. Write the findings, ideas, and actions on sticky notes.
    2. Prioritize the sticky notes to yield those with high business value and low implementation effort. View some sample findings below:
    3. High Business Value, Low Effort High Business Value, High Effort
      Low Business Value, High Effort Low Business Value, High Effort

      Phase 2

      Sample Phase 2 Findings Found a gap between the business expectation and the existing BI content they are getting.
      Our current maturity level is “Level 2 – Operational.” Almost everyone thinks we should be at least “Level 3 – Tactical” with some level 4 elements.
      Found an error in a sales report. A quick fix is identified.
      The current BI program is not able to keep up with the demand.
    4. Select the top items and document the findings in the BI Strategy Roadmap Template. The findings will be used to build a Roadmap in Phase 3.

    INPUT

    • Phase 2 activities

    OUTPUT

    • Other Phase 2 Findings section of the BI Strategy and Roadmap Template

    Materials

    • Whiteboard
    • Sticky notes

    Participants

    • Project manger
    • Project team
    • Business stakeholders

    If you want additional support, have our analysts guide you through this phase as part of an Info-Tech workshop

    Book a workshop with our Info-Tech analysts:

    • To accelerate this project, engage your IT team in an Info-Tech workshop with an Info-Tech analyst team.
    • Info-Tech analysts will join you and your team onsite at your location or welcome you to Info-Tech’s historic Toronto office to participate in an innovative onsite workshop.
    • Contact your account manager (www.infotech.com/account), or email Workshops@InfoTech.com for more information.

    The following are sample activities that will be conducted by Info-Tech analysts with your team:

    2.1.1

    Determine your current BI maturity level

    The analyst will take your project team through Info-Tech’s BI Practice Assessment Tool, which collects perspectives from BI consumer and provider groups on multiple facets of your BI practice in order to establish a current maturity level.

    If you want additional support, have our analysts guide you through this phase as part of an Info-Tech workshop

    Book a workshop with our Info-Tech analysts

    2.2.1

    Define guiding principles for your target BI state

    Using enterprise architecture principles as a starting point, our analyst will facilitate exercises to help your team establish high-level standards for your future BI practice.

    2.2.2-2.2.3

    Establish your desired BI patterns and matching functionalities

    In developing your BI practice, your project team will have to decide what BI-specific capabilities are most important to your organization. Our analyst will take your team through several BI patterns that Info-Tech has identified and discuss how to bridge the gap between these patterns, linking them to specific functional requirements in a BI solution.

    2.2.4-2.2.5

    Analyze the gaps in your BI practice capabilities

    Our analyst will guide your project team through a number of visualizations and explanations produced by our assessment tool in order to pinpoint the problem areas and generate improvement ideas.

    Phase 3

    Create a BI Roadmap for Continuous Improvement

    Build a Reporting and Analytics Strategy

    Create a BI roadmap for continuous improvement

    Phase 3 Overarching Insight

    The benefit of creating a comprehensive and actionable roadmap is twofold: not only does it keep BI providers accountable and focused on creating incremental improvement, but a roadmap helps to build momentum around the overall project, provides a continuous delivery of success stories, and garners grassroots-level support throughout the organization for BI as a key strategic imperative.

    Understand the Business Context to Rationalize Your BI Landscape Evaluate Your Current BI Practice Create a BI Roadmap for Continuous Improvement
    Establish the Business Context
    • Business Vision, Goals, Key Drivers
    • Business Case Presentation
    • High-Level ROI
    Assess Your Current BI Maturity
    • SWOT Analysis
    • BI Practice Assessment
    • Summary of Current State
    Construct a BI Initiative Roadmap
    • BI Improvement Initiatives
    • BI Strategy and Roadmap
    Access Existing BI Environment
    • BI Perception Survey Framework
    • Usage Analyses
    • BI Report Inventory
    Envision BI Future State
    • BI Patterns
    • BI Practice Assessment
    • List of Functions
    Plan for Continuous Improvement
    • Excel Governance Policy
    • BI Ambassador Network Draft
    Undergo Requirements Gathering
    • Requirements Gathering Principles
    • Overall BI Requirements

    Phase 3 overview

    Detailed Overview

    Step 1: Establish Your BI Initiative Roadmap

    Step 2: Identify Opportunities to Enhance Your BI Practice

    Step 3: Create Analytics Strategy

    Step 4: Define CSF and metrics to monitor success of BI and analytics

    Outcomes

    • Consolidate business intelligence improvement objectives into robust initiatives.
    • Prioritize improvement initiatives by cost, effort, and urgency.
    • Create a one-year, two-year, or three-year timeline for completion of your BI improvement initiatives.
    • Identify supplementary programs that will facilitate the smooth execution of road-mapped initiatives.

    Benefits

    • Clear characterization of comprehensive initiatives with a detailed timeline to keep team members accountable.

    Revisit project metrics to track phase progress

    Goals for Phase 3:

    • Put everything together. Findings and observations from Phase 1 and 2 are rationalized in this phase to develop data initiatives and create a strategy and roadmap for BI.
    • Continuous improvements. Your BI program is evolving and improving over time. The program should allow you to have faster, better, and more comprehensive information.

    Info-Tech’s Suggested Metrics for Tracking Phase 3 Goals

    Practice Improvement Metrics Data Collection and Calculation Expected Improvement
    Program Level Metrics Efficiency
    • Time to information
    • Self-service penetration
    • Derive from the ticket management system
    • Derive from the BI platform
    • 10% reduction in time to information
    • Achieve 10-15% self-service penetration
    • Effectiveness
    • BI Usage
    • Data quality
    • Derive from the BI platform
    • Data quality perception
    • Majority of the users use BI on a daily basis
    • 15% increase in data quality perception
    Comprehensiveness
    • # of integrated datasets
    • # of strategic decisions made
    • Derive from the data integration platform
    • Decision-making perception
    • Onboard 2-3 new data domains per year
    • 20% increase in decision-making perception

    Learn more about the CIO Business Vision program.

    Intangible Metrics:

    Tap into the results of Info-Tech’s CIO Business Vision diagnostic to monitor the changes in business-user satisfaction as you implement the initiatives in your BI improvement roadmap.

    Phase 3 outline

    Call 1-888-670-8889 or email GuidedImplementations@InfoTech.com for more information.

    Complete these steps on your own or call us to complete a guided implementation. A guided implementation is a series of 2-3 advisory calls that helps you execute each phase of a project. They are included in most advisory memberships.

    Guided Implementation 3: Create a BI Roadmap for Continuous Improvement

    Proposed Time to Completion: 1-2 weeks

    Step 3.1: Construct a BI Improvement Initiative Roadmap

    Start with an analyst kick off call:

    • Review findings and insights from completion of activities pertaining to current and future state assessments
    • Discuss challenges around consolidating activities into initiatives

    Then complete these activities…

    • Collect improvement objectives/tasks from previous phases
    • Develop comprehensive improvement initiatives
    • Leverage value-effort matrix activities to prioritize these initiatives and place them along an improvement roadmap

    With these tools & templates:

    BI Initiatives and Roadmap Tool

    BI Strategy and Roadmap Template

    Step 3.2: Continuous Improvement Opportunities for BI

    Review findings with analyst:

    • Review completed BI improvement initiatives and roadmap
    • Discuss guidelines presenting a finalized improvement to the relevant committee or stakeholders
    • Discuss additional policies and programs that can serve to enhance your established BI improvement roadmap

    Then complete these activities…

    • Present BI improvement roadmap to relevant stakeholders
    • Develop Info-Tech’s recommended supplementary policies and programs for BI

    With these tools & templates:

    BI Strategy and Roadmap Executive Presentation Template

    Phase 3 Results & Insights:

    • Comprehensive initiatives with associated tasks/activities consolidated and prioritized in an improvement roadmap

    STEP 3.1

    Construct a BI Improvement Initiative Roadmap

    Build an improvement initiative roadmap to solidify your revamped BI strategy

    Step Objectives

    • Bring together activities and objectives for BI improvement to form initiatives
    • Develop a fit-for-purpose roadmap aligned with your BI strategy

    Step Activities

    3.1.1 Characterize individual improvement objectives and activities ideated in previous phases.

    3.1.2 Synthesize and detail overall BI improvement initiatives.

    3.1.3 Create a plan of action by placing initiatives on a roadmap.

    Outcomes

    • Detailed BI improvement initiatives, prioritized by value and effort
    • Defined roadmap for completion of tasks associated with each initiative and accountability

    Research Support

    • Info-Tech’s BI Initiatives and Roadmap Tool

    Proposed Participants in this Step

    Project Manager

    Project Team

    Create detailed BI strategy initiatives by bringing together the objectives listed in the previous phases

    When developing initiatives, all components of the initiative need to be considered, from its objectives and goals to its benefits, risks, costs, effort required, and relevant stakeholders.

    Use outputs from previous project steps as inputs to the initiative and roadmap building:

    The image shows the previous project steps as inputs to the initiative and roadmap building, with arrow pointing from one to the next.

    Determining the dependencies that exist between objectives will enable the creation of unique initiatives with associated to-do items or tasks.

    • Group objectives into similar buckets with dependencies
    • Select one overarching initiative
    • Adapt remaining objectives into tasks of the main initiative
    • Add any additional tasks

    Leverage Info-Tech’s BI Initiatives and Roadmap Tool to build a fit-for-purpose improvement roadmap

    BI Initiatives and Roadmap Tool

    Overview

    Use the BI Initiatives and Roadmap Tool to develop comprehensive improvement initiatives and add them to a BI strategy improvement roadmap.

    Recommended Participants

    • BI project team

    Tool Guideline

    Tab 1. Instructions Use this tab to get an understanding as to how the tool works.
    Tab 2. Inputs Use this tab to customize the inputs used in the tool.
    Tab 3. Activities Repository Use this tab to list and prioritize activities, to determine dependencies between them, and build comprehensive initiatives with them.
    Tab 4. Improvement Initiatives Use this tab to develop detailed improvement initiatives that will form the basis of the roadmap. Map these initiatives to activities from Tab 3.
    Tab 5. Improvement Roadmap Use this tab to create your BI strategy improvement roadmap, assigning timelines and accountability to initiatives and tasks, and to monitor your project performance over time.

    Activity: Consolidate BI activities into the tool and assign dependencies and priorities

    3.1.1

  • 2 hours
    1. Have one person from the BI project team populate Tab 3. Activities Repository with the BI strategy activities that were compiled in Phases 1 and 2. Use drop-downs to indicate in which phase the objective was originally ideated.
    2. With BI project team executives, discuss and assign dependencies between activities in the Dependencies columns. A dependency exists if:
    • An activity requires consideration of another activity.
    • An activity requires the completion of another activity.
    • Two activities should be part of the same initiative.
    • Two activities are very similar in nature.
  • Then discuss and assign priorities to each activity in the Priority column using input from previous Phases. For example, if an activity was previously indicated as critical to the business, if a similar activity appears multiple times, or if an activity has several dependencies, it should be higher priority.
  • Inputs

    • BI improvement activities created in Phases 1 and 2

    Output

    • Activities with dependencies and priorities

    Materials

    • BI Initiatives and Roadmap Tool

    Participants

    • BI project team

    Activity: Consolidate BI activities into the tool and assign dependencies and priorities (cont’d.)

    3.1.1

    2 hours

    Screenshot of Tab 3. BI Activities Repository, with samples improvement activities, dependencies, statuses, and priorities

    The image is of a screenshot of Tab 3. BI Activities Repository, with samples improvement activities, dependencies, statuses, and priorities.

    Revisit the outputs of your current state assessment and note which activities have already been completed in the “Status” column, to avoid duplication of your efforts.

    When classifying the status of items in your activity repository, distinguish between broader activities (potential initiatives) and granular activities (tasks).

    Activity: Customize project inputs and build out detailed improvement initiatives

    3.1.2

    1.5 hours

    1. Follow instructions on Tab 2. Inputs to customize inputs you would like to use for your project.
    2. Review the activities repository and select up to 12 overarching initiatives based on the activities with extreme or highest priority and your own considerations.
    • Rewording where necessary, transfer the names of your initiatives in the banners provided on Tab 4. Improvement Initiatives.
    • On Tab 3, indicate these activities as “Selected (initiatives)” in the Status column.
  • In Tab 4, develop detailed improvement initiatives by indicating the owner, taxonomy, start and end periods, cost and effort estimates, goal, benefit/value, and risks of each initiative.
  • Use drop-downs to list “Related activities,” which will become tasks under each initiative.
    • activities with dependency to the initiative
    • activities that lead to the same goal or benefit/value of the main initiative

    Screenshot of the Improvement Initiative template, to be used for developing comprehensive initiatives

    <p data-verified=The image is a screenshot of the Improvement Initiative template, to be used for developing comprehensive initiatives.">

    Inputs

    • Tab 3. Activities Repository

    Output

    • Unique and detailed improvement initiatives

    Materials

    • BI Initiatives and Roadmap Tool
    • BI Initiatives section of the BI Strategy and Roadmap Template

    Participants

    • BI project team

    Visual representations of your initiative landscape can aid in prioritizing tasks and executing the roadmap

    Building a comprehensive BI program will be a gradual process involving a variety of stakeholders. Different initiatives in your roadmap will either be completed sequentially or in parallel to one another, given dependencies and available resources. The improvement roadmap should capture and represent this information.

    To determine the order in which main initiatives should be completed, exercises such as a value–effort map can be very useful.

    Example: Value–Effort Map for a BI Project

    Initiatives that are high value–low effort are found in the upper left quadrant and are bolded; These may be your four primary initiatives. In addition, initiative five is valuable to the business and critical to the project’s success, so it too is a priority despite requiring high effort. Note that you need to consider dependencies to prioritize these key initiatives.

    Value–Effort Map for a BI Project
    1. Data profiling techniques training
    2. Improve usage metrics
    3. Communication plan for BI
    4. Staff competency evaluation
    5. Formalize practice capabilities
    6. Competency improvement plan program
    7. Metadata architecture improvements
    8. EDW capability improvements
    9. Formalize oversight for data manipulation

    This exercise is best performed using a white board and sticky notes, and axes can be customized to fit your needs (E.g. cost, risk, time, etc.).

    Activity: Build an overall BI strategy improvement roadmap for the entire project

    3.1.3

    45 minutes

    The BI Strategy Improvement Roadmap (Tab 5 of the BI Initiatives and Roadmap Tool) has been populated with your primary initiatives and related tasks. Read the instructions provided at the top of Tab 5.

    1. Use drop-downs to assign a Start Period and End Period to each initiative (already known) and each task (determined here). As you do so, the roadmap will automatically fill itself in. This is where the value–effort map or other prioritization exercises may help.
    2. Assign Task Owners reporting Managers.
    3. Update the Status and Notes columns on an ongoing basis. Hold meetings with task owners and managers about blocked or overdue items.
    • Updating status should also be an ongoing maintenance requirement for Tab 3 in order to stay up to date on which activities have been selected as initiatives or tasks, are completed, or are not yet acted upon.

    Screenshot of the BI Improvement Roadmap (Gantt chart) showing an example initiative with tasks, and assigned timeframes, owners, and status updates.

    INPUTS

    • Tab 3. Activities Repository
    • Tab 4. Improvement Initiatives

    OUTPUT

    • BI roadmap

    Materials

    • BI Initiatives and Roadmap Tool
    • Roadmap section of the BI Strategy and Roadmap Template

    Participants

    • BI project team

    Obtain approval for your BI strategy roadmap by organizing and presenting project findings

    Use a proprietary presentation template

    Recommended Participants

    • Project sponsor
    • Relevant IT & business executives
    • CIO
    • BI project team

    Materials & Requirements

    Develop your proprietary presentation template with:

    • Results from Phases 1 and 2 and Step 3.1
    • Information from:
      • Info-Tech’s Build a Reporting and Analytics Strategy
    • Screen shots of outputs from the:
      • BI Practice Assessment Tool
      • BI Initiatives and Roadmap Tool

    Next Steps

    Following the approval of your roadmap, begin to plan the implementation of your first initiatives.

    Overall Guidelines

    • Invite recommended participants to an approval meeting.
    • Present your project’s findings with the goal of gaining key stakeholder support for implementing the roadmap.
    1. Set the scene using BI vision & objectives.
    2. Present the results and roadmap next.
    3. Dig deeper into specific issues by touching on the important components of this blueprint to generate a succinct and cohesive presentation.
  • Make the necessary changes and updates stemming from discussion notes during this meeting.
  • Submit a formal summary of findings and roadmap to your governing body for review and approval (e.g. BI steering committee, BI CoE).
  • Info-Tech Insight

    At this point, it is likely that you already have the support to implement a data quality improvement roadmap. This meeting is about the specifics and the ROI.

    Maximize support by articulating the value of the data quality improvement strategy for the organization’s greater information management capabilities. Emphasize the business requirements and objectives that will be enhanced as a result of tackling the recommended initiatives, and note any additional ramifications of not doing so.

    Leverage Info-Tech’s presentation template to present your BI strategy to the executives

    Use the BI Strategy and Roadmap Executive Presentation Template to present your most important findings and brilliant ideas to the business executives and ensure your BI program is endorsed. Business executives can also learn about how the BI strategy empowers them and how they can help in the BI journey.

    Important Messages to Convey

    • Executive summary of the presentation
    • Current challenges faced by the business
    • BI benefits and associated opportunities
    • SWOT analyses of the current BI
    • BI end-user satisfaction survey
    • BI vision, mission, and goals
    • BI initiatives that take you to the future state
    • (Updated) Analytical Strategy
    • Roadmap that depicts the timeline

    STEP 3.2

    Continuous Improvement Opportunities for BI

    Create supplementary policies and programs to augment your BI strategy

    Step Objectives

    • Develop a plan for encouraging users to continue to use Excel, but in a way that does not compromise overall BI effectiveness.
    • Take steps to establish a positive organizational culture around BI.

    Step Activities

    3.2.1 Construct a concrete policy to integrate Excel use with your new BI strategy.

    3.2.2 Map out the foundation for a BI Ambassador network.

    Outcomes

    • Business user understanding of where Excel manipulation should and should not occur
    • Foundation for recognizing exceptional BI users and encouraging development of enterprise-wide business intelligence

    Research Support

    • Info-Tech’s BI Initiatives and Roadmap Tool
    • Info-Tech’s BI Strategy and Roadmap Template

    Proposed Participants in this Step

    Project Manager

    Project Team

    Additional Business Users

    Establish Excel governance to better serve Excel users while making sure they comply with policies

    Excel is the number one BI tool

    • BI applications are developed to support information needs.
    • The reality is that you will never migrate all Excel users to BI. Some Excel users will continue to use it. The key is to support them while imposing governance.
    • The goal is to direct them to use the data in BI or in the data warehouse instead of extracting their own data from various source systems.

    The Tactic: Centralize data extraction and customize delivery

    • Excel users formerly extracted data directly from the production system, cleaned up the data, manipulated the data by including their own business logic, and presented the data in graphs and pivot tables.
    • With BI, the Excel users can still use Excel to look at the information. The only difference is that BI or data warehouse will be the data source of their Excel workbook.

    Top-Down Approach

    • An Excel policy should be created at the enterprise level to outline which Excel use cases are allowed, and which are not.
    • Excel use cases that involve extracting data from source systems and transforming that data using undisclosed business rules should be banned.
    • Excel should be a tool for manipulating, filtering, and presenting data, not a tool for extracting data and running business rules.

    Excel

    Bottom-Up Approach

    • Show empathy to your users. They just want information to get their work done.
    • A sub-optimal information landscape is the root cause, and they are the victims. Excel spreadmarts are the by-products.
    • Make the Excel users aware of the risks associated with Excel, train them in BI, and provide them with better information in the BI platform.

    Activity: Create an Excel governance policy

    3.2.1

    4 hours

    Construct a policy around Excel use to ensure that Excel documents are created and shared in a manner that does not compromise the integrity of your overall BI program.

    1. Review the information artifact list harvested from Step 2.1 and identify all existing Excel-related use cases.
    2. Categorize the Excel use cases into “allowed,” “not allowed,” and “not sure.” For each category define:
    3. Category To Do: Policy Context
      Allowed Discuss what makes these use cases ideal for BI. Document use cases, scenarios, examples, and reasons that allow Excel as an information artifact.
      Not Allowed Discuss why these cases should be avoided. Document forbidden use cases, scenarios, examples, and reasons that use Excel to generate information artifacts.
      Not Sure Discuss the confusions; clarify the gray area. Document clarifications and advise how end users can get help in those “gray area” cases.
    4. Document the findings in the BI Strategy and Roadmap Template in the Manage and Sustain BI Strategy section, or a proprietary template. You may also need to create a separate Excel policy to communicate the Dos and Don’ts.

    Inputs

    • Step 2.1 – A list of information artifacts

    Output

    • Excel-for-BI Use Policy

    Materials

    • BI Strategy Roadmap and Template, or proprietary document

    Participants

    • Business executives
    • CIO
    • Head of BI
    • BI team

    Build a network of ambassadors to promote BI and report to IT with end-user feedback and requests

    The Building of an Insider Network: The BI Ambassador Network

    BI ambassadors are influential individuals in the organization that may be proficient at using BI tools but are passionate about analytics. The network of ambassadors will be IT’s eyes, ears, and even mouth on the frontline with users. Ambassadors will promote BI, communicate any messages IT may have, and keep tabs on user satisfaction.

    Ideal candidate:

    • A good relationship with IT.
    • A large breadth of experience with BI, not just one dashboard.
    • Approachable and well-respected amongst peers.
    • Has a passion for driving organizational change using BI and continually looking for opportunities to innovate.

    Push

    • Key BI Messages
    • Best Practices
    • Training Materials

    Pull

    • Feedback
    • Complaints
    • Thoughts and New Ideas

    Motivate BI ambassadors with perks

    You need to motivate ambassadors to take on this additional responsibility. Make sure the BI ambassadors are recognized in their business units when they go above and beyond in promoting BI.

    Reward Approach Reward Type Description
    Privileges High Priority Requests Given their high usage and high visibility, ambassadors’ BI information requests should be given a higher priority.
    First Look at New BI Development Share the latest BI updates with ambassadors before introducing them to the organization. Ambassadors may even be excited to test out new functionality.
    Recognition Featured in Communications BI ambassadors’ use cases and testimonials can be featured in BI communications. Be sure to create a formal announcement introducing the ambassadors to the organization.
    BI Ambassador Certificate A certificate is a formal way to recognize their efforts. They can also publicly display the certificate in their workspace.
    Rewards Appointed by Senior Executives Have the initial request to be a BI ambassador come from a senior executive to flatter the ambassador and position the role as a reward or an opportunity for success.
    BI Ambassador Awards Award an outstanding BI ambassador for the year. The award should be given by the CEO in a major corporate event.

    Activity: Plan for a BI ambassador network

    3.2.2

    2 hours

    Identify individuals within your organization to act as ambassadors for BI and a bridge between IT and business users.

    1. Obtain a copy of your latest organizational chart. Review your most up-to-date organizational chart and identify key BI consumers across a variety of functional units. In selecting potential BI ambassadors, reflect on the following questions:
    • Does this individual have a good relationship with IT?
    • What is the depth of their experience with developing/consuming business intelligence?
    • Is this individual respected and influential amongst their respective business units?
    • Has this individual shown a passion for innovating within their role?
  • Create a mandate and collateral detailing the roles and responsibilities for the ambassador role, e.g.:
    • Promote BI to members of your group
    • Represent the “voice of the data consumers”
  • Approach the ambassador candidates and explain the responsibilities and perks of the role, with the goal of enlisting about 10-15 ambassadors
  • Inputs

    • An updated organizational chart
    • A list of BI users

    Output

    • Draft framework for BI ambassador network

    Materials

    • BI Strategy and Roadmap Template or proprietary document

    Participants

    • Business executives
    • CIO
    • Head of BI
    • BI team

    Keeping tabs on metadata is essential to creating a data democracy with BI

    A next generation BI not only provides a platform that mirrors business requirements, but also creates a flexible environment that empowers business users to explore data assets without having to go back and forth with IT to complete queries.

    Business users are generally not interested in the underlying architecture or the exact data lineages; they want access to the data that matters most for decision-making purposes.

    Metadata is data about data

    It comes in the form of structural metadata (information about the spaces that contain data) and descriptive metadata (information pertaining to the data elements themselves), in order to answer questions such as:

    • What is the intended purpose of this data?
    • How up-to-date is this information?
    • Who owns this data?
    • Where is this data coming from?
    • How have these data elements been transformed?

    By creating effective metadata, business users are able to make connections between and bring together data sources from multiple areas, creating the opportunity for holistic insight generation.

    Like BI, metadata lies in the Information Dimension layer of our data management framework.

    The metadata needs to be understood before building anything. You need to identify fundamentals of the data, who owns not only that data, but also its metadata. You need to understand where the consolidation is happening and who owns it. Metadata is the core driver and cost saver for building warehouses and requirements gathering.

    – Albert Hui, Principal, Data Economist

    Deliver timely, high quality, and affordable information to enable fast and effective business decisions

    In order to maximize your ROI on business intelligence, it needs to be treated less like a one-time endeavor and more like a practice to be continually improved upon.

    Though the BI strategy provides the overall direction, the BI operating model – which encompasses organization structure, processes, people, and application functionality – is the primary determinant of efficacy with respect to information delivery. The alterations made to the operating model occur in the short term to improve the final deliverables for business users.

    An optimal BI operating model satisfies three core requirements:

    Timeliness

    Effectiveness

  • Affordability
  • Bring tangible benefits of your revamped BI strategy to business users by critically assessing how your organization delivers business intelligence and identifying opportunities for increased operational efficiency.

    Assess and Optimize BI Operations

    Focus on delivering timely, quality, and affordable information to enable fast and effective business decisions

    Implement a fit-for-purpose BI and analytics solution to augment your next generation BI strategy

    Organizations new to business intelligence or with immature BI capabilities are under the impression that simply getting the latest-and-greatest tool will provide the insights business users are looking for.

    BI technology can only be as effective as the processes surrounding it and the people leveraging it. Organizations need to take the time to select and implement a BI suite that aligns with business goals and fosters end-user adoption.

    As an increasing number of companies turn to business intelligence technology, vendors are responding by providing BI and analytics platforms with more and more features.

    Our vendor landscape will simplify the process of selecting a BI and analytics solution by:

    Differentiating between the platforms and features vendors are offering.

    Detailing a robust framework for requirements gathering to pinpoint your organization’s needs.

    Developing a high-level plan for implementation.

    Select and Implement a Business Intelligence and Analytics Solution

    Find the diamond in your data-rough using the right BI & Analytics solution

    If you want additional support, have our analysts guide you through this phase as part of an Info-Tech workshop

    Book a workshop with our Info-tech analysts:

    • To accelerate this project, engage your IT team in an Info-Tech workshop with an Info-Tech analyst team.
    • Info-Tech analysts will join you and your team onsite at your location or welcome you to Info-Tech’s historic Toronto office to participate in an innovative onsite workshop.
    • Contact your account manager (www.infotech.com/account), or email Workshops@InfoTech.com for more information.

    The following are sample activities that will be conducted by Info-tech analysts with your team:

    3.1.1-3.1.3

    Construct a BI improvement initiative roadmap

    During these activities, your team will consolidate the list of BI initiatives generated from the assessments conducted in previous phases, assign timelines to each action, prioritize them using a value–effort matrix, and finally produce a roadmap for implementing your organization’s BI improvement strategy.

    3.2

    Identify continuous improvement opportunities for BI

    Our analyst team will work with your organization to ideate supplementary programs to support your BI strategy. Defining Excel use cases that are permitted and prohibited in conjunction with your BI strategy, as well as structuring an internal BI ambassador network, are a few extra initiatives that can enhance your BI improvement plans.

    Insight breakdown

    Your BI platform is not a one-and-done initiative.

    A BI program is not a static project that is created once and remains unchanged. Your strategy must be treated as a living platform to be revisited and revitalized in order to provide effective enablement of business decision making. Develop a BI strategy that propels your organization by building it on business goals and objectives, as well as comprehensive assessments that quantitatively and qualitatively evaluate your current BI capabilities.

    Put the “B” back in “BI.”

    The closer you align your new BI platform to real business interests, the stronger will be the buy-in, realized value, and groundswell of enthusiastic adoption. Ultimately, getting this phase right sets the stage to best realize a strong ROI for your investment in the people, processes, and technology that will be your next generation BI platform.

    Go beyond the platform.

    BI success is not based solely on the technology it runs on; technology cannot mask gaps in capabilities. You must be capable in your environment – data management, data quality, and related data practices must be strong, otherwise the usefulness of the intelligence suffers. The best BI solution does not only provide a technology platform, but also addresses the elements that surround the platform. Look beyond tools and holistically assess the maturity of your BI practice with input from both the BI consumer and provider perspectives.

    Appendix

    Detailed list of BI Types

    Style Description Strategic Importance (1-5) Popularity (1-5) Effort (1-5)
    Standards Preformatted reports Standard, preformatted information for backward-looking analysis. 5 5 1
    User-defined analyses Pre-staged information where “pick lists” enable business users to filter (select) the information they wish to analyze, such as sales for a selected region during a selected previous timeframe. 5 4 2
    Ad-hoc analyses Power users write their own queries to extract self-selected pre-staged information and then use the information to perform a user-created analysis. 5 4 3
    Scorecards and dashboards Predefined business performance metrics about performance variables that are important to the organization, presented in a tabular or graphical format that enables business users to see at a glance how the organization is performing. 4 4 3
    Multidimensional analysis (OLAP) Multidimensional analysis (also known as On-line analytical processing): Flexible tool-based user-defined analysis of business performance and the underlying drivers or root causes of that performance. 4 3 3
    Alerts Predefined analyses of key business performance variables, comparison to a performance standard or range, and communication to designated businesspeople when performance is outside the predefined performance standard or range. 4 3 3
    Advanced Analytics Application of long-established statistical and/or operations research methods to historical business information to look backward and characterize a relevant aspect of business performance, typically by using descriptive statistics 5 3 4
    Predictive Analytics Application of long-established statistical and/or operations research methods to historical business information to predict, model, or simulate future business and/or economic performance and potentially prescribe a favored course of action for the future 5 3 5

    Our BI strategy approach follows Info-Tech’s popular IT Strategy Framework

    A comprehensive BI strategy needs to be developed under the umbrella of an overall IT strategy. Specifically, creating a BI strategy is contributing to helping IT mature from a firefighter to a strategic partner that has close ties with business units.

    1. Determine mandate and scope 2. Assess drivers and constraints 3. Evaluate current state of IT 4. Develop a target state vision 5. Analyze gaps and define initiatives 6. Build a roadmap 8. Revamp 7. Execute
    Mandate Business drivers Holistic assessments Vision and mission Initiatives Business-driven priorities
    Scope External drivers Focus-area specific assessments Guiding principles Risks
    Project charter Opportunities to innovate Target state vision Execution schedule
    Implications Objectives and measures

    This BI strategy blueprint is rooted in our road-tested and proven IT strategy framework as a systematic method of tackling strategy development.

    Research contributors

    Internal Contributors

    • Andy Woyzbun, Executive Advisor
    • Natalia Nygren Modjeska, Director, Data & Analytics
    • Crystal Singh, Director, Data & Analytic
    • Andrea Malick, Director, Data & Analytics
    • Raj Parab, Director, Data & Analytics
    • Igor Ikonnikov, Director, Data & Analytics
    • Andy Neill, Practice Lead, Data & Analytics
    • Rob Anderson, Manager Sales Operations
    • Shari Lava, Associate Vice-President, Vendor Advisory Practice

    External Contributors

    • Albert Hui, Principal, DataEconomist
    • Cameran Hetrick, Senior Director of Data Science & Analytics, thredUP
    • David Farrar, Director – Marketing Planning & Operations, Ricoh Canada Inc
    • Emilie Harrington, Manager of Analytics Operations Development, Lowe’s
    • Sharon Blanton, VP and CIO, The College of New Jersey
    • Raul Vomisescu, Independent Consultant

    Research contributors and experts

    Albert Hui

    Consultant, Data Economist

    Albert Hui is a cofounder of Data Economist, a data-consulting firm based in Toronto, Canada. His current assignment is to redesign Scotiabank’s Asset Liability Management for its Basel III liquidity compliance using Big Data technology. Passionate about technology and problem solving, Albert is an entrepreneur and result-oriented IT technology leader with 18 years of experience in consulting and software industry. His area of focus is on data management, specializing in Big Data, business intelligence, and data warehousing. Beside his day job, he also contributes to the IT community by writing blogs and whitepapers, book editing, and speaking at technology conferences. His recent research and speaking engagement is on machine learning on Big Data.

    Albert holds an MBA from the University of Toronto and a master’s degree in Industrial Engineering. He has twin boys and enjoys camping and cycling with them in his spare time.

    Albert Hui Consultant, Data Economist

    Cameran Hetrick

    Senior Director of Analytics and Data Science, thredUP

    Cameran is the Senior Director of Analytics and Data Science at thredUP, a startup inspiring a new generation to think second hand first. There she helps drives top line growth through advanced and predictive analytics. Previously, she served as the Director of Data Science at VMware where she built and led the data team for End User Computing. Before moving to the tech industry, she spent five years at The Disneyland Resort setting ticket and hotel prices and building models to forecast attendance. Cameran holds an undergraduate degree in Economics/Mathematics from UC Santa Barbara and graduated with honors from UC Irvine's MBA program.

    Cameran Hetrick Senior Director of Analytics and Data Science, thredUP

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    Traore, Moulaye. "Without a strategic plan, your analytics initiatives are risky." Advisor. March 12, 2018. web.

    Wells, Dave. "Ten Mistakes to Avoid When Gathering BI Requirements." Engineering for Industry. The Data Warehouse Institute, 2008. Web.

    “What is a Business Intelligence Strategy and do you need one?” Hydra. Sept 2019. Web.

    Williams, Steve. “Business Intelligence Strategy and Big Data Analytics.” Morgan Kaufman. 2016.

    Wolpe, Toby. "Case Study: How One Firm Used BI Analytics to Track Staff Performance | ZDNet." ZDNet. 3 May 2013. Web.

    Yuk, Mico. “11 Reasons Why Most Business Intelligence Projects Fail.” Innovative enterprise Channels. May 2019.

    The Rapid Application Selection Framework

    • Buy Link or Shortcode: {j2store}608|cart{/j2store}
    • member rating overall impact: 9.2/10 Overall Impact
    • member rating average dollars saved: $37,512 Average $ Saved
    • member rating average days saved: 22 Average Days Saved
    • Parent Category Name: Selection & Implementation
    • Parent Category Link: /selection-and-implementation
    • Selection takes forever. Traditional software selection drags on for years, sometimes in perpetuity.
    • IT is viewed as a bottleneck and the business has taken control of software selection.
    • “Gut feel” decisions rule the day. Intuition, not hard data, guides selection, leading to poor outcomes.
    • Negotiations are a losing battle. Money is left on the table by inexperienced negotiators.
    • Overall: Poor selection processes lead to wasted time, wasted effort, and applications that continually disappoint.

    Our Advice

    Critical Insight

    • Adopt a formal methodology to accelerate and improve software selection results.
    • Improve business satisfaction by including the right stakeholders and delivering new applications on a truly timely basis.
    • Kill the “sacred cow” requirements that only exist because “it’s how we’ve always done it.”
    • Forget about “RFP” overload and hone in on the features that matter to your organization.
    • Skip the guesswork and validate decisions with real data.
    • Take control of vendor “dog and pony shows” with single-day, high-value, low-effort, rapid-fire investigative interviews.
    • Master vendor negotiations and never leave money on the table.

    Impact and Result

    Improving software selection is a critical project that will deliver huge value.

    • Hit a home run with your business stakeholders: use a data-driven approach to select the right application vendor for their needs – fast.
    • Shatter stakeholder expectations with truly rapid application selections.
    • Boost collaboration and crush the broken telephone with concise and effective stakeholder meetings.
    • Lock in hard savings and do not pay list price by using data-driven tactics.

    The Rapid Application Selection Framework Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. The Rapid Application Selection Framework

    • The Rapid Application Selection Framework Deck

    2. The Guide to Software Selection: A Business Stakeholder Manual

    • The Guide to Software Selection: A Business Stakeholder Manual

    3. The Software Selection Workbook

    • The Software Selection Workbook

    4. The Vendor Evaluation Workbook

    • The Vendor Evaluation Workbook
    [infographic]

    Manage Third-Party Service Security Outsourcing

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    • member rating overall impact: N/A
    • member rating average dollars saved: N/A
    • member rating average days saved: N/A
    • Parent Category Name: Security Processes & Operations
    • Parent Category Link: /security-processes-and-operations
    • A lack of high-skill labor increases the cost of internal security, making outsourcing more appealing.
    • It is unclear what processes could or should be outsourced versus what functions should remain in-house.
    • It is not feasible to have 24/7/365 monitoring in-house for most firms.

    Our Advice

    Critical Insight

    • You are outsourcing support, not accountability, unless you preface that with your customer.
    • For most of you, you won’t have a choice – you’ll have to outsource high-end security skills to meet future needs.
    • Third-party service providers may be able to more effectively remediate threats because of their large, disparate customer base and wider scope.

    Impact and Result

    • Documented obligations and processes. This will allow you to determine which solution (outsourcing vs. insourcing) allows for the best use of resources, and maintains your brand reputation.
    • A list of variables and features to rank potential third-party providers vs. internal delivery to find which solution provides the best fit for your organization.
    • Current limitations of your environment and the limitations of third parties identified for the environments you are looking to mature.
    • Security responsibilities determined that can be outsourced, and which should be outsourced in order to gain resource allocation and effectiveness, and to improve your overall security posture.
    • The limitations or restrictions for third-party usage understood.

    Manage Third-Party Service Security Outsourcing Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to understand how to avoid common mistakes when it comes to outsourcing security, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. What to outsource

    Identify different responsibilities/functions in your organization and determine which ones can be outsourced. Complete a cost analysis.

    • Manage Third-Party Service Security Outsourcing – Phase 1: What to Outsource
    • Insourcing vs. Outsourcing Costing Tool

    2. How to outsource

    Identify a list of features for your third-party provider and analyze.

    • Manage Third-Party Service Security Outsourcing – Phase 2: How to Outsource
    • MSSP Selection Tool
    • Checklist for Third-Party Providers

    3. Manage your third-party provider

    Understand how to align third-party providers to your organization.

    • Manage Third-Party Service Security Outsourcing – Phase 3: Manage Your Third-Party Provider
    • Security Operations Policy for Third-Party Outsourcing
    • Third-Party Security Policy Charter Template
    [infographic]

    Drive Business Value With Off-the-Shelf AI

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    • member rating average days saved: N/A
    • Parent Category Name: Business Intelligence Strategy
    • Parent Category Link: /business-intelligence-strategy
    • Understanding the impact of the machine learning/AI component that is built into most of the enterprise products and tools and its role in the implementation of the solution.
    • Understanding the most important aspects that the organization needs to consider while planning the implementation of the AI-powered product.

    Our Advice

    Critical Insight

    • Organizations are faced with multiple challenges trying to adopt AI solutions. Challenges include data issues, ethics and compliance considerations, business process challenges, and misaligned leadership goals.
    • When choosing the right product to meet business needs, organizations need to know what questions to ask vendors to ensure they fully understand the implications of buying an AI/ML product.
    • To guarantee the success of your off-the-shelf AI implementation and ensure it delivers value, you must start with a clear definition of the business case and an understanding of your data.

    Impact and Result

    To guarantee success of the off-the-shelf AI implementation and deliver value, in addition to formulating a clear definition of the business case and understanding of data, organizations should also:

    • Know what questions to ask vendors while evaluating AI-powered products.
    • Measure the impact of the project on business and IT processes.

    Drive Business Value With Off-the-Shelf AI Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Drive Business Value With Off-the-Shelf AI Deck – A step-by-step approach that will help guarantee the success of your Off-the-Shelf AI implementation and ensure it delivers business value

    Use this practical and actionable framework that will guide you through the planning of your Off-the-Shelf AI product implementation.

    • Drive Business Value With Off-the-Shelf AI Storyboard

    2. Off-the-Shelf AI Analysis – A tool that will guide the analysis and planning of the implementation

    Use this analysis tool to ensure the success of the implementation.

    • Off-the-Shelf AI Analysis

    Infographic

    Further reading

    Drive Business Value With Off-the-Shelf AI

    A practical guide to ensure return on your Off-the-Shelf AI investment

    Executive Summary

    Your Challenge
    • Understanding the impact of the machine learning/AI component that is built into most of the enterprise products and tools and its role in the implementation of the solution.
    • What are the most important aspects that organizations needs to consider while planning the implementation of the AI-powered product?
    Common Obstacles
    • Organizations are faced with multiple challenges trying to adopt an AI solution. Challenges include data issues, ethics and compliance considerations, business process challenges, and misaligned leadership goals.
    • When choosing the right product to meet business needs, organizations need to know what questions to ask vendors to ensure they fully understand the implications of buying an AI/ML product.
    Info-Tech’s Approach

    Info-Tech’s approach includes a framework that will guide organizations through the process of the Off-the-Shelf AI product selection.

    To guarantee success of the Off-the-Shelf AI implementation and deliver value, organization should start with clear definition of the business case and an understanding of data.

    Other steps include:

    • Knowing what questions to ask vendors to evaluate AI-powered products.
    • Measuring the impact of the project on your business and IT processes.
    • Assessing impact on the organization and ensure team readiness.

    Info-Tech Insight

    To guarantee the success of your Off-the-Shelf AI implementation and ensure it delivers value, you must start with a clear definition of the business case and an understanding of your data.

    Info-Tech offers various levels of support to best suit your needs

    DIY Toolkit

    Guided Implementation

    Workshop

    Consulting

    "Our team has already made this critical project a priority, and we have the time and capability, but some guidance along the way would be helpful." "Our team knows that we need to fix a process, but we need assistance to determine where to focus. Some check-ins along the way would help keep us on track." "We need to hit the ground running and get this project kicked off immediately. Our team has the ability to take this over once we get a framework and strategy in place." "Our team does not have the time or the knowledge to take this project on. We need assistance through the entirety of this project."

    Diagnostics and consistent frameworks used throughout all four options

    Getting value out of AI and machine learning investments

    92.1%

    of companies say they are achieving returns on their data and AI investments

    91.7%

    said they were increasing investments in data and AI

    26.0%

    of companies have AI systems in widespread production
    However, CIO Magazine identified nine main hurdles to AI adoption based on the survey results:
    • Data issues
    • Business process challenges
    • Implementation challenges and skill shortages
    • Costs of tools and development
    • Misaligned leadership goals
    • Measuring and proving business value
    • Legal and regulatory risks
    • Cybersecurity
    • Ethics
    • (Source: CIO, 2019)
    “Data and AI initiatives are becoming well established, investments are paying off, and companies are getting more economic value from AI.” (Source: NewVantage, 2022.)

    67% of companies are currently using machine learning, and 97% are using or planning to use it in the next year.” (Source: Deloitte, 2020)

    AI vs. ML

    Machine learning systems learn from experience and without explicit instructions. They learn patterns from data then analyze and make predictions based on past behavior and the patterns learned.

    Artificial intelligence is a combination of technologies and can include machine learning. AI systems perform tasks mimicking human intelligence such as learning from experience and problem solving. Most importantly, AI is making its own decisions without human intervention.

    The AI system can make assumptions, test these assumptions, and learn from the results.

    (Level of decision making required increases from left to right)
    Statistical Reasoning
    Infer relationships between variables

    Statistical models are designed to find relationships between variables and the significance of those relationships.

    Machine Learning:
    Making accurate predictions

    Machine learning is a subset of AI that discovers patterns from data without being explicitly programmed to do so.

    Artificial Intelligence
    Dynamic adaptation to novelty

    AI systems choose the optimal combination of methods to solve a problem. They make assumptions, reassess the model, and reevaluate the data.

    “Machine learning is the study of computer algorithms that improve automatically through experience.” (Tom Mitchell, 1997)

    “At its simplest form, artificial intelligence is a field, which combines computer science and robust datasets, to enable problem-solving.” (IBM, “What is artificial intelligence?”)

    Types of Off-the-Shelf AI products and solutions

    ML/AI-Powered Products Off-the-Shelf Pre-built and Pre-trained AI/ML Models
    • AI/ML capabilities built into the product and might require training as part of the implementation.
    • Off-the-Shelf ML/AI Models, pre-built, pre-trained, and pre-optimized for a particular task. For example, language models or image recognition models that can be used to speed up and simplify ML/AI systems development.
    Examples of OTS tools/products: Examples of OTS models:

    The data inputs for these models are defined, the developer has to conform to the provided schema, and the data outputs are usually fixed due to the particular task the OTS model is built to solve.

    Insight summary

    Overarching insight:

    To guarantee the success of your Off-the-Shelf AI implementation and ensure it delivers value, you must start with a clear definition of the business case and an understanding of your data.

    Business Goals

    Question the value that AI adds to the tool you are evaluating. Don’t go after the tool simply because it has an AI label attached to it. AI/ML capabilities might add little value but increase implementation complexity. Define the problem you are solving and document business requirements for the tool or a model.

    Data

    Know your data. Determine data requirements to:

    • Train the model during the implementation and development.
    • Run the model in production.

    People/Skills

    Define the skills required for the implementation and assemble the team that will support the project from requirements to deployment and support, through its entire lifecycle. Don’t forget about production support and maintenance.

    Choosing an AI-Powered Tool

    No need to reinvent the wheel and build a product you can buy, but be prepared to work around tool limitations, and make sure you understand the data and the model the tool is built on.

    Choosing an AI/ML Model

    Using Off-the-Shelf-AI models enables an agile approach to system development. Faster POC and validation of ideas and approaches, but the model might not be customizable for your requirements.

    Guaranteeing Off-the-Shelf AI Implementation Success

    Info-Tech Insight

    To guarantee the success of your Off-the-Shelf AI implementation and ensure it delivers value, you must start with a clear definition of the business case and an understanding of your data.

    Why do you need AI in your toolset?
    Business Goals

    Clearly defined problem statement and business requirements for the tool or a model will help you select the right solution that will deliver business value even if it does not have all the latest bells and whistles.

    Small chevron pointing right.
    Do you know the data required for implementation?
    Data

    Expected business outcome defines data requirements for implementation. Do you have the right data required to train and run the model?

    Large chevron pointing right.
    Is your organization ready for AI?
    People/Team/ Skills

    New skills and expertise are required through all phases of the implementation: design, build, deployment, support, and maintenance, as well as post-production support, scaling, and adoption.

    Data Architecture/ Infrastructure

    New tool or model will impact your cloud and integration strategy. It will have to integrate with the existing infrastructure, in the cloud or on prem.

    Large chevron pointing right.
    What questions do you need to ask when choosing the solution?
    Product/ Tool or Model Selection

    Do you know what model powers the AI tool? What data was used to train the tool and what data is required to run it? Ask the right questions.

    Small chevron pointing right.
    Are you measuring impact on your processes?
    Business and IT Processes

    Business processes need to be defined or updated to incorporate the output of the tool back into the business processes to deliver value.

    IT governance and support processes need to accommodate the new AI-powered tool.

    Small chevron pointing right.
    Realize and measure business value of your AI investment
    Value

    Do you have a clear understanding of the value that AI will bring to your organization?Optimization?Increased revenue?Operational efficiency?

    Introduction of Off-the-Shelf AI Requires a Strategic Approach

    Business Goals and Value Data People/Team/ Skills Infrastructure Business and IT Processes
    AI/ML–powered tools
    • Define a business problem that can be solved with either an AI-powered tool or an AI/ML pre-built model that will become part of the solution.
    • Define expectations and assumptions around the value that AI can bring.
    • Document business requirements for the tool or model.
    • Define the scope for a prototype or POC.
    • Define data requirements.
    • Define data required for implementation.
    • Determine if the required data can be acquired or captured/generated.
    • Document internal and external sources of data.
    • Validate data quality (define requirements and criteria for data quality).
    • Define where and how the data is stored and will be stored. Does it have to be moved or consolidated?
    • Define all stakeholders involved in the implementation and support.
    • Define skills and expertise required through all phases of the implementation: design, build, deployment, support, and maintenance.
    • Define skills and expertise required to grow AI practice and achieve the next level of adoption, scaling, and development of the tool or model POC.
    • Define infrastructure requirements for either Cloud, Software-as-a-Service, or on-prem deployment of a tool or model.
    • Define how the tool is integrated with existing systems and into existing infrastructure.
    • Determine the cost to deploy and run the tool/model.
    • Define processes that need to be updated to accommodate new functionality.
    • Define how the outcome of the tool or a model (e.g. predictions) are incorporated back into the business processes.
    • Define new business and IT processes that need to be defined around the tool (e.g. chatbot maintenance; analysis of the data generated by the tool).
    Off-the-shelf AI/ML pre-built models
    • Define the business metrics and KPIs to measure success of the implementation against.
    • Determine if there are requirements for a specific data format required for the tool or a model.
    • Determine if there is a need to classify/label the data (supervised learning).
    • Define privacy and security requirements.
    • Define requirements for employee training. This can be vendor training for a tool or platform training in the case of a pre-built model or service.
    • Define if ML/AI expertise is required.
    • Is the organization ready for ML/AI? Conduct an AI literacy survey and understand team’s concerns, fears, and misconceptions and address them.
    • Define requirements for:
      • Data migration.
      • Security.
      • AI/ML pipeline deployment and maintenance.
    • Define requirements for operation and maintenance of the tool or model.
    • Confirm infrastructure readiness.
    • How AI and its output will be used across the organization.

    Define Business Goals and Objectives

    Why do you need AI in your toolset? What value will AI deliver? Have a clear understanding of business benefits and the value AI delivers through the tool.

    • Define a business problem that can be solved with either an AI-powered tool or AI/ML pre-built model.
    • Define expectations and assumptions around the value that AI can bring.
    • Document business requirements for a tool or model.
    • Start with the POC or a prototype to test assumptions, architecture, and components of the solution.
    • Define business metrics and KPIs to measure success of the implementation.

    Info-Tech Insight

    Question the value that AI adds to the tool you are evaluating. Don’t go after the tool simply because it has an AI label attached to it. AI/ML capabilities might add little value but increase implementation complexity. Define the problem you are solving and document business requirements for the tool or a model.

    Venn diagram of 'Applied Artificial Intelligence (AAI)' with a larger circle at the top, 'Machine Learning (ML)', and three smaller ovals intersecting, 'Computer Vision', 'Natural Language Processing (NLP)', and 'Robotic Process Automation (RPA)'.

    AAI solutions and technologies are helping organizations make faster decisions and predict future outcomes such as:

    • Business process automation
    • Intelligent integration
    • Intelligent insights
    • Operational efficiency improvement
    • Increase revenue
    • Improvement of existing products and services
    • Product and process innovation

    1. Use Info-Tech’s Off-the-Shelf AI Analysis Tool to define business drivers and document business requirements

    2-3 hours
    Screenshot of the Off-the-Shelf AI Analysis Tool's Business Drivers tab, a table with columns 'AI/ML Tool or Model', 'Use Case', 'Business problem / goal for AI/ML use case', 'Description', 'Business Owner (Primary Stakeholder)', 'Priority', 'Stakeholder Groups Impacted', 'Requirements Defined? Yes/No', 'Related Data Domains', and 'KPIs'. Use the Business Drivers tab to document:
    • Business objectives of the initiative that might drive the AI/ML use case.
    • The business owner or primary stakeholder who will help to define business value and requirements.
    • All stakeholders who will be involved or impacted.
    • KPIs that will be used to assess the success of the POC.
    • Data required for the implementation.
    • Use the Business Requirements tab to document high-level requirements for a tool or model.
    • These requirements will be used while defining criteria for a tool selection and to validate if the tool or model meets your business goals.
    • You can use either traditional BRD format or a user story to document requirements.
    Screenshot of the Off-the-Shelf AI Analysis Tool's Business Requirements tab, a table with columns 'Requirement ID', 'Requirement Description / user story', 'Requirement Category', 'Stakeholder / User Role', 'Requirement Priority', and 'Complexity (point estimates)'.

    Download the Off-the-Shelf AI Analysis Tool

    1. Define business drivers and document business requirements

    Input

    • Strategic plan of the organization
    • Data strategy that defines target data capabilities required to support enterprise strategic goals
    • Roadmap of business and data initiatives to support target state of data capabilities

    Output

    • Prioritized list of business use cases where an AI-powered tool or AI/ML can deliver business value
    • List of high-level requirements for the selected use case

    Materials

    • Whiteboard/Flip Charts
    • Off-the-Shelf-AI Analysis Tool, “Business Drivers” and “Business Requirements” tabs

    Participants

    • CIO
    • Senior business and IT stakeholders
    • Data owner(s)
    • Data steward(s)
    • Enterprise Architect
    • Data Architect
    • Data scientist/Data analyst

    Understand data required for implementation

    Do you have the right data to implement and run the AI-powered tool or AI/ML model?

    Info-Tech Insight

    Know your data. Determine data requirements to:

    • Train the model during the implementation and development, and
    • Run the model in production
    AvailabilityArrow pointing rightQualityArrow pointing rightPreparationArrow pointing rightBias, Privacy, SecurityArrow pointing rightData Architecture
    • Define what data is required for implementation, e.g. customer data, financial data, product sentiment.
    • If the data is not available, can it be acquired, gathered, or generated?
    • Define the volume of data required for implementation and production.
    • If the model has to be trained, do you have the data required for training (e.g. dictionary of terms)? Can it be created, gathered, or acquired?
    • Document internal and external sources of data.
    • Evaluate data quality for all data sources based on the requirements and criteria defined in the previous step.
    • For datasets with data quality issues, determine if the data issues can be resolved (e.g. missing values are inferred). If not, can this issue be resolved by using other data sources?
    • Engage a Data Governance organization to address any data quality concerns.
    • Determine if there are requirements for a specific data format required for the tool or model.
    • Determine if there is a need to classify/label or tag the data. What are the metadata requirements?
    • Define whether or not the implementation team needs to aggregate or transform the data before it can be used.
    • Define privacy requirements, as these might affect the availability of the data for ML/AI.
    • Define data bias concerns and considerations. Do you have datasheets for datasets that will be used in this project? What datasets cannot be used to prevent bias?
    • What are the security requirements and how will they affect data storage, product selection, and infrastructure requirements for the tool and overall solution?
    • Define where and how the data is currently stored and will be stored.
    • Does it have to be migrated or consolidated? Does it have to be moved to the cloud or between systems?
    • Is a data lake or data warehouse a requirement for this implementation as defined by the solution architecture?

    2. Use Info-Tech’s Off-the-Shelf AI Analysis Tool to document data requirements

    2-3 hours

    Use the Data tab to document the following for each data source or dataset:
    • Data Domain – e.g. Customer data
    • Data Concept – e.g. Customer
    • Data Internally Accessible – Identify datasets that are required for the implementation even if the data might not be available internally. Work on determining if the data ca be acquired externally or collected internally.
    • Source System – define the primary source system for the data, e.g. Salesforce
    • Target System (if applicable) – Define if the data needs to be migrated/transferred. For example, you might use a datalake or data warehouse for the AI/ML solution or migrate data to the cloud.
    • Classification/Taxonomy/Ontology
    • Data Steward
    • Data Owner
    • Data Quality – Data quality indicator
    • Refresh Rate – Frequency of data refresh. Indicate if the data can be accessed in real time or near-real time

    Screenshot of the Off-the-Shelf AI Analysis Tool's Data tab, a spreadsheet table with the columns listed to the left and below.
    • Retention – Retention policy requirements
    • Compliance Requirements – Define if data has to comply with any of the regulatory requirements, e.g. GDPR
    • Privacy, Bias, and Ethics Considerations – Privacy Act, PIPEDA, etc. Identify if the dataset contains sensitive information that should be excluded from the model, such as gender, age, race etc. Indicate fairness metrics, if applicable.

    Download the Off-the-Shelf AI Analysis Tool

    2. Document data requirements

    Input

    • Documented business use cases from Step 1.
    • High-level business requirements from Step 1.
    • Data catalog, data dictionaries, business glossary
    • Data flows and data architecture

    Output

    • High-level data requirements
    • List of data sources and datasets that can be used for the implementation
    • Datasets that need to be collected or acquired externally

    Materials

    • Whiteboard/Flip Charts
    • Off-the-Shelf AI Analysis Tool, “Data” tab

    Participants

    • CIO
    • Business and IT stakeholders
    • Data owner(s)
    • Data steward(s)
    • Enterprise Architect
    • Data Architect
    • Data scientist/Data analyst

    Is Your Organization Ready for AI?

    Assess organizational readiness and define stakeholders impacted by the implementation. Build the team with the right skillset to drive the solution.

    • Implementation of the AI/ML-powered Off-the-Shelf Tool or an AI/ML model will require a team with a combination of skills through all phases of the project, from design of the solution to build, production, deployment, and support.
    • Document the skillsets required and determine the skills gap. Before you start hiring, depending on the role, you might find talent within the organization to join the implementation team with little to no training.
    • AI/ML resources that may be needed on your team driving AI implementation (you might consider bringing part-time resources to fill the gaps or use vendor developers) are:
      • Data Scientist
      • Machine Learning Engineer
      • Data Engineer
      • Data Architect
      • AI/ML Ops engineer
    • Define training requirements. Consider vendor training for a tool or platform.
    • Plan for future scaling and the growing of the solution and AI practice. Assess the need to apply AI in other business areas. Work with the team to analyze use cases and prioritize AI initiatives. As the practice grows, grow your team expertise.
    • Identify the stakeholders who will be affected by the AI implementation.
    • Work with them to understand and address any concerns, fears, or misconceptions around the role of AI and the consequences of bringing AI into the organization.
    • Develop a communication and change management plan to educate everyone within the organization on the application and benefits of using AI and machine learning.

    Info-Tech Insight:

    Define the skills required for the implementation and assemble the team that will support the project through its entire lifecycle. Don’t forget about production, support, and maintenance.

    3. Build your implementation team

    1-2 hours

    Input: Solution conceptual design, Current resource availability

    Output: Roles required for the implementation of the solution, Resources gap analysis, Training and hiring plan

    Materials: Whiteboard/Flip charts, Off-the-Shelf AI Analysis Tool, “People and Team” tab

    Participants: Project lead, HR, Enterprise Architect

    1. Review your solution conceptual design and define implementation team roles.
    2. Document requirements for each role.
    3. Review current org chart and job descriptions and identify skillset gaps. Draft an action plan to fill in the roles.
    4. Use Info-Tech’s Off-the-Shelf AI Analysis Tool's People and Team tab to document team roles for the entire implementation, including design, build/implement, deployment, support and maintenance, and future development.

    Screenshot of the Off-the-Shelf AI Analysis Tool's People and Team tab, a table with columns 'Design', 'Implement', 'Deployment', 'Support and Maintenance', and 'Future Development'.

    Download the Off-the-Shelf AI Analysis Tool

    Cloud, SaaS or On Prem – what are my options and what is the impact?

    Depending on the architecture of the solution, define the impact on the current infrastructure, including system integration, AI/ML pipeline deployment, maintenance, and data storage

    • Data Architecture: use the current data architecture to design the architecture for an AI-powered solution. Assess changes to the data architecture with the introduction of a new tool to make sure it is scalable enough to support the change.
    • Define infrastructure requirements for either Cloud, Software-as-a-Service, or on-prem deployment of a tool or model.
    • Define how the tool will be integrated with existing systems and into existing infrastructure.
    • Define requirements for:
      • Data migration and data storage
      • Security
      • AI/ML pipeline deployment, production monitoring, and maintenance
    • Define requirements for operation and maintenance of the tool or model.
    • Work with your infrastructure architect and vendor to determine the cost of deploying and running the tool/model.
    • Make a decision on the preferred architecture of the system and confirm infrastructure readiness.

    Download the Create an Architecture for AI blueprint

    4. Use Info-Tech’s Off-the-Shelf AI Analysis Tool to document infrastructure decisions

    2-3 hours

    Input: Solution conceptual design

    Output: Infrastructure requirements, Infrastructure readiness assessment

    Materials: Whiteboard/Flip charts, Off-the-Shelf AI Analysis Tool, “Infrastructure” tab

    Participants: Infrastructure Architect, Solution Architect, Enterprise Architect, Data Architect, ML/AI Ops Engineer

    1. Work with Infrastructure, Data, Solution, and Enterprise Architects to define your conceptual solution architecture.
    2. Define integration and storage requirements.
    3. Document security requirements for the solution in general and the data specifically.
    4. Define MLOps requirements and tools required for ML/AI pipeline deployment and production monitoring.
    5. Use Info-Tech’s Off-the-Shelf AI Analysis Tool's Infrastructure tab to document requirements and decisions around Data and Infrastructure Architecture.

    Screenshot of the Off-the-Shelf AI Analysis Tool's Infrastructure tab, a table with columns 'Cloud, SaaS or On-Prem', 'Data Migration Requirements', 'Data Storage Requirements', 'Security Requirements', 'Integrations Required', and 'AI/ML Pipeline Deployment and Maintenance Requirements'.

    Download the Off-the-Shelf AI Analysis Tool

    What questions do you need to ask vendors when choosing the solution?

    Take advantage of Info-Tech’s Rapid Application Selection Framework (RASF) to guide tool selection, but ask vendors the right questions to understand implications of having AI/ML built into the tool or a model

    Data Model Implementation and Integration Deployment Security and Compliance
    • What data (attributes) were used to train the model?
    • Do you have datasheets for the data used?
    • How was data bias mitigated?
    • What are the data labeling/classification requirements for training the model?
    • What data is required for production? E.g. volume; type of data, etc.
    • Were there any open-source libraries used in the model? If yes, how were vulnerabilities and security concerns addressed?
    • What algorithms are implemented in the tool/model?
    • Can model parameters be configured?
    • What is model accuracy?
    • Level of customization required for the implementation to meet our requirements.
    • Does the model require training? If yes, can you provide details? Can you estimate the effort required?
    • Integration capabilities and requirements.
    • Data migration requirements for tool operation and development.
    • Administrator console – is this functionality available?
    • Implementation timeframe.
    • Is the model or tool deployable on premises or in the cloud? Do you support hybrid cloud and multi-cloud deployment?
    • What cloud platforms are your product/model integrated with (AWS, Azure, GCP)?
    • What are the infrastructure requirements?
    • Is the model containerized/ scalable?
    • What product support and product updates are available?
    • Regulatory compliance (GDPR, PIPEDA, HIPAA, PCI DSS, CCPA, SOX, etc.)?
    • How are data security risks addressed?

    Use Info-Tech’s Off-the-Shelf AI Analysis Tool, “Vendor Questionnaire” tab to track vendor responses to these questions.

    Are you measuring impact on your processes?

    Make sure that you understand the impact of the new technology on the existing business and IT processes.

    And make sure your business processes are ready to take advantage of the benefits and new capabilities enabled by AI/ML.

    Process automation, optimization, and improvement enabled by the technology and AI/ML-powered tools allow organizations to reduce manual work, streamline existing business processes, improve customer satisfaction, and get critical insights to assist decision making.

    To take full advantage of the benefits and new capabilities enabled by the technology, make sure that business and IT processes reflect these changes:

    • Processes that need to be updated.
    • How the outcome of the tool or a model (e.g. predictions) is incorporated into the existing business processes and the processes that will monitor the accuracy of the outcome and monitor performance of the tool or model.
    • New business and IT processes that need to be defined for the tool (e.g. chatbot maintenance, analysis of the data generated by the tool, etc.).

    5. Document the Impact on Business and IT Processes

    2-3 hours

    Input: Solution design, Existing business and IT processes

    Output: Documented updates to the existing processes, Documented new business and IT processes

    Materials: Whiteboard/Flip charts, Off-the-Shelf AI Analysis Tool, “Business and IT Processes” tab

    Participants: Project lead, Business stakeholders, Business analyst

    1. Review current business processes affected by the implementation of the AI/ML- powered tool or model. Define the changes that need to be made. The changes might include simplification of the process due to automation of some of the steps. Some processes will need to be redesigned and some processes might become obsolete.
    2. Document high-level steps for any new processes that need to be defined around the AI/ML-powered tool. An example of such a process would be defining new IT and business processes to support a new chatbot.
    3. Use Info-Tech’s Off-the-Shelf AI Analysis Tool's Business and IT Processes tab, to document process changes.

    Screenshot of the Off-the-Shelf AI Analysis Tool's Business and IT Processes tab, a table with columns 'Existing business process affected', 'New business process', 'Stakeholders involved', 'Changes to be made', and 'New Process High-Level Steps'.

    Download the Off-the-Shelf AI Analysis Tool

    AI-powered Tools – Considerations

    PROS:
    • Enhanced functionality, allows the power of AI without specialized skills (e.g., Mathematica – recognizing patterns in data).
    • Might be a cheaper option compared to building a solution in-house (chatbot, for ex.).

    Info-Tech Insight:

    No need to reinvent the wheel and build the product you can buy, but be prepared to work around tool limitations, and make sure you understand the data and the model the tool is built on.

    CONS:
    • Dependency on the service provider.
    • The tool might not meet all the business requirements without customization.
    • Bias can be built into the tool:
      • Work with the vendor to understand what data was used to train the model.
      • From the perspective of ethics and bias, learn what model is implemented in the tool and what data attributes the model uses.

    Pre-built/pre-trained models – what to keep in mind when choosing

    PROS:
    • Lower cost and less time to development compared to creating and training models from scratch (e.g. using image recognition models or pre-trained language models like BERT).
    • If the pre-trained and optimized model perfectly fits your needs, the model accuracy might be high and sufficient for your scenario.
    • Off-the-Shelf AI models are useful for creating prototypes or POCs, for testing a hypothesis, and for validating ideas and requirements.
    • Usage of Off-the-Shelf models shortens the development cycle and reduces investment risks.
    • Language models are particularly useful if you don’t have data to train your own model (a “small data” scenario).
    • Infrastructure and model training cost reduction.
    CONS:
    • Might be a challenge to deploy and maintain the system in production.
    • Lack of flexibility: you might not be able to configure input or output parameters to your requirements. For example, a pre-built sentiment analysis model might return four values (“positive,” “negative,” “neutral,” and “mixed”), but your solution will require only two or three values.
    • Might be a challenge to comply with security and privacy requirements.
    • Compliance with privacy and fairness requirements and considerations: what data was used to pretrain the model?
    • If open-source libraries were used to create the model, how will vulnerabilities, risks, and security concerns be addressed?

    Info-Tech Insight:

    Using Off-the-Shelf AI models enables an agile approach to system development – faster POC and validation of ideas and approaches, but the model might not be customizable for your requirements.

    Metrics

    Metrics and KPIs for this project will depend on the business goals and objectives that you will identify in Step 1 of the tool selection process.

    Metrics might include:

    • Reduction of time spent on a specific business process. If the tool is used to automate certain steps of a business process, this metric will measure how much time was saved, in minutes/hours, compared to the process time before the introduction of the tool.
    • Accuracy of prediction. This metric would measure the accuracy of estimations or predictions compared to the same estimations done before the implementation of the tool. It can be measured by generating the same prediction or estimation using the AI-powered tool or using any methods used before the introduction of the tool and comparing the results.
    • Accuracy of the search results. If the AI-powered tool is a search engine, compare a) how much time it would take a user to find an article or a piece of content they were searching for using new tool vs. previous techniques, b) how many steps it took the user to locate the required article in the search results, and c) the location of the correct piece of content in the search result list (at the top of the search result list or on the tenth page).
    • Time spent on manual tasks and activities. This metric will measure how much time, in minutes/hours, is spent by the employees or users on manual tasks if the tool automates some of these tasks.
    • Reduction of business process steps (if the steps are being automated). To derive this metric, create a map of the business process before the introduction of the AI-powered tool and after, and determine if the tool helped to simplify the process by reducing the number of process steps.

    Bibliography

    Adryan, Boris. “Is it all machine learning?” Badryan, Oct. 20, 2015. Accessed Feb. 2022.

    “AI-Powered Data Management Platform.” Informatica, N.d. Accessed Feb 2022.

    Amazon Rekognition. “Automate your image and video analysis with machine learning.” AWS. N.d. Accessed Feb 2022.

    “Artificial Intelligence (AI).” IBM Cloud Education, 3 June 2020. Accessed Feb 2022.

    “Artificial intelligence (AI) vs machine learning (ML).” Microsoft Azure Documentation. Accessed Feb. 2022.

    “Avante Garde in the Realm of AI” SearchUnify Cognitive Platform. Accessed Feb 2022.

    “Azure Cognitive Services.” Microsoft. N.d. Accessed Feb 2022.

    “Becoming an AI-fueled organization. State of AI in the enterprise, 4th edition,” Deloitte, 2020. Accessed Feb. 2022.

    “Coveo Predictive Search.” Coveo, N.d. Accessed Feb 2022.

    ”Data and AI Leadership. Executive Survey 2022. Executive Summary of Findings.” NewVantage Partners. Accessed Feb 2022.

    “Einstein Discovery in Tableau.” Tableau, N.d. Accessed Feb 2022.

    Korolov, Maria. “9 biggest hurdles to AI adoption.” CIO, Feb 26, 2019. Accessed Feb 2022.

    Meel, Vidushi. “What Is Deep Learning? An Easy to Understand Guide.” visio.ai. Accessed Feb. 2022.

    Mitchell, Tom. “Machine Learning,” McGraw Hill, 1997.

    Stewart, Matthew. “The Actual Difference Between Statistics and Machine Learning.” Towards Data Science, Mar 24, 2019. Accessed Feb 2022.

    “Sentiment analysis with Cognitive Services.” Microsoft Azure Documentation. Accessed February 2022.

    “Three Principles for Designing ML-Powered Products.” Spotify Blog. Oct 2019, Accessed Feb 2022.

    “Video Intelligence API.” Google Cloud Platform. N.d. Accessed Feb 2022

    Manage Poor Performance While Working From Home

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    • For many, emergency WFH comes with several new challenges such as additional childcare responsibilities, sudden changes in role expectations, and negative impacts on wellbeing. These new challenges, coupled with previously existing ones, can result in poor performance. Owing to the lack of physical presence and cues, managers may struggle to identify that an employee’s performance is suffering. Even after identifying poor performance, it can be difficult to address remotely when such conversations would ideally be held in person.

    Our Advice

    Critical Insight

    • Poor performance must be managed, despite the pandemic. Evaluating root causes of performance issues is more important than ever now that personal factors such as lack of childcare and eldercare for those working from home are complicating the issue.

    Impact and Result

    • Organizations need to have a clear process for improving performance for employees working remotely during the COVID-19 pandemic. Provide managers with resources to help them identify performance issues and uncover their root causes as part of addressing overall performance. This will allow managers to connect employees with the required support while working with them to improve performance.

    Manage Poor Performance While Working From Home Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Follow the remote performance improvement process

    Determine how managers can identify poor performance remotely and help them navigate the performance improvement process while working from home.

    • Manage Poor Performance While Working From Home Storyboard
    • Manage Poor Performance While Working From Home: Manager Guide
    • Manage Poor Performance While Working From Home: Infographic

    2. Clarify roles and leverage resources

    Clarify roles and responsibilities in the performance improvement process and tailor relevant resources.

    • Wellness and Working From Home
    [infographic]

    Further reading

    Manage Poor Performance While Working From Home

    Assess and improve remote work performance with our ready-to-use tools.

    Executive Summary

    McLean & Company Insight

    Poor performance must be managed, despite the pandemic. Evaluating root causes of performance issues is more important than ever now that personal factors such as lack of childcare and eldercare for those working from home are complicating the issue.

    Situation

    COVID-19 has led to a sudden shift to working from home (WFH), resulting in a 72% decline in in-office work (Ranosa, 2020). While these uncertain times have disrupted traditional work routines, employee performance remains critical, as it plays a role in determining how organizations recover. Managers must not turn a blind eye to performance issues but rather must act quickly to support employees who may be struggling.

    Complication

    For many, emergency WFH comes with several new challenges such as additional childcare responsibilities, sudden changes in role expectations, and negative impacts on wellbeing. These new challenges, coupled with previously existing ones, can result in poor performance. Owing to the lack of physical presence and cues, managers may struggle to identify that an employee’s performance is suffering. Even after identifying poor performance, it can be difficult to address remotely when such conversations would ideally be held in person.

    Solution

    Organizations need to have a clear process for improving performance for employees working remotely during the COVID-19 pandemic. Provide managers with resources to help them identify performance issues and uncover their root causes as part of addressing overall performance. This will allow managers to connect employees with the required support while working with them to improve performance.

    Manage Poor Performance While Working From Home is made up of the following resources:

    1

    Identify

    2

    Initiate

    3

    Deploy

    4

    a) Follow Up
    b) Decide
    Storyboard

    This storyboard is organized by the four steps of the performance improvement process: identify, initiate, deploy, and follow up/decide. These will appear on the left-hand side of the slides as a roadmap.

    The focus is on how HR can design the process for managing poor performance remotely and support managers through it while emergency WFH measures are in place. Key responsibilities, email templates, and relevant resources are included at the end.

    Adapt the process as necessary for your organization.

    Manager Guide

    The manager guide contains detailed advice for managers on navigating the process and focuses on the content of remote performance discussions.

    It consists of the following sections:

    • Identifying poor performance.
    • Conducting performance improvement discussions.
    • Uncovering and addressing root causes of poor performance.
    Manager Infographic

    The manager infographic illustrates the high-level steps of the performance improvement process for managers in a visually appealing and easily digestible manner.

    This can be used to easily outline the process, providing managers with a resource to quickly reference as they navigate the process with their direct reports.

    In this blueprint, “WFH” and “remote working” are used interchangeably.

    This blueprint will not cover the performance management framework; it is solely focused on managing performance issues.

    For information on adjusting the regular performance management process during the pandemic, see Performance Management for Emergency Work-From-Home.

    Identify how low performance is normally addressed

    A process for performance improvement is not akin to outlining the steps of a performance improvement plan (PIP). The PIP is a development tool used within a larger process for performance improvement. Guidance on how to structure and use a PIP will be provided later in this blueprint.

    Evaluate how low performance is usually brought to the attention of HR in a non-remote situation:
    • Do managers approach HR for an employee transfer or PIP without having prior performance conversations with the employee?
    • Do managers come to HR when they need support in developing an employee in order to meet expectations?
    • Do managers proactively reach out to HR to discuss appropriate L&D for staff who are struggling?
    • Do some departments engage with the process while others do not?
    Poor performance does not signal the immediate need to terminate an employee. Instead, managers should focus on helping the struggling employee to develop so that they may succeed.
    Evaluate how poor performance is determined:
    • Do managers use performance data or concrete examples?
    • Is it based on a subjective assessment by the manager?
    Keep in mind that “poor performance” now might look different than it did before the pandemic. Employees must be aware of the current expectations placed on them before they can be labeled as underperforming – and the performance expectations must be assessed to ensure they are realistic.

    For information on adjusting performance expectations during the pandemic, see Performance Management for Emergency Work-From-Home.

    The process for non-union and union employees will likely differ. Make sure your process for unionized employees aligns with collective agreements.

    Determine how managers can identify poor performance of staff working remotely

    1

    Identify

    2

    Initiate

    3

    Deploy

    4

    a) Follow Up
    b) Decide
    Identify: Determine how managers can identify poor performance.
    In person, it can be easy to see when an employee is struggling by glancing over at their desk and observing body language. In a remote situation, this can be more difficult, as it is easy to put on a brave face for the half-hour to one-hour check-in. Advise managers on how important frequent one-one-ones and open communication are in helping identify issues when they arise rather than when it’s too late.

    Managers must clearly document and communicate instances where employees aren’t meeting role expectations or are showing other key signs that they are not performing at the level expected of them.

    What to look for:
    • PM data/performance-related assessments
    • Continual absences
    • Decreased quality or quantity of output
    • Frequent excuses (e.g. repeated internet outages)
    • Lack of effort or follow-through
    • Missed deadlines
    • Poor communication or lack of responsiveness
    • Failure to improve
    It’s crucial to acknowledge an employee might have an “off week” or need time to adjust to working from home, which can be addressed with performance management techniques. Managers should move into the process for performance improvement when:
    • Performance fluctuates frequently or significantly.
    • Performance has dropped for an extended period of time.
    • Expectations are consistently not being met.

    While it’s important for managers to keep an eye out for decreased performance, discourage them from over-monitoring employees, as this can lead to a damaging environment of distrust.

    Support managers in initiating performance conversations and uncovering root causes

    1

    Identify

    2

    Initiate

    3

    Deploy

    4

    a) Follow Up
    b) Decide
    Initiate: Require that managers have several conversations about low performance with the employee.
    Before using more formal measures, ensure managers take responsibility for connecting with the employee to have an initial performance conversation where they will make the performance issue known and try to diagnose the root cause of the issue.

    Coach managers to recognize behaviors associated with the following performance inhibitors:

    Personal Factors

    Personal factors, usually outside the workplace, can affect an employee’s performance.

    Lack of clarity

    Employees must be clear on performance expectations before they can be labeled as a poor performer.

    Low motivation

    Lack of motivation to complete work can impact the quality of output and/or amount of work an employee is completing.

    Inability

    Resourcing, technology, organizational change, or lack of skills to do the job can all result in the inability of an employee to perform at their best.

    Poor people skills

    Problematic people skills, externally with clients or internally with colleagues, can affect an employee’s performance or the team’s engagement.

    Personal factors are a common performance inhibitor due to emergency WFH measures. The decreased divide between work and home life and the additional stresses of the pandemic can bring up new cases of poor performance or exacerbate existing ones. Remind managers that all potential root causes should still be investigated rather than assuming personal factors are the problem and emphasize that there can be more than one cause.

    Ensure managers continue to conduct frequent performance conversations

    Once an informal conversation has been initiated, the manager should schedule frequent one-on-one performance conversations (above and beyond performance management check-ins).

    1

    Identify

    2

    Initiate

    3

    Deploy

    4

    a) Follow Up
    b) Decide
    Explain to managers the purpose of these discussions is to:
    • Continue to probe for root causes.
    • Reinforce role expectations and performance targets.
    • Follow up on any improvements.
    • Address the performance issue and share relevant resources (e.g. HR or employee assistance program [EAP]).
    Given these conversations will be remote, require managers to:
    • Use video whenever possible to read physical cues and body language.
    • Bookend the conversation. Starting each meeting by setting the context for the discussion and finishing with the employee reiterating the key takeaways back will ensure there are no misunderstandings.
    • Document the conversation and share with HR. This provides evidence of the conversations and helps hold managers accountable.
    What is HR’s role? HR should ensure that the manager has had multiple conversations with the employee before moving to the next step. Furthermore, HR is responsible for ensuring manages are equipped to have the conversations through coaching, role-playing, etc.

    For more information on the content of these conversations or for material to leverage for training purposes, see Manage Poor Performance While Working From Home: Manager Guide.

    McLean & Company Insight

    Managers are there to be coaches, not therapists. Uncovering the root cause of poor performance will allow managers to pinpoint supports needed, either within their expertise (e.g. coaching, training, providing flexible hours) or by directing the employee to proper external resources such as an EAP.

    Help managers use formal performance improvement tools with remote workers

    1

    Identify

    2

    Initiate

    3

    Deploy

    4

    a) Follow Up
    b) Decide
    Deploy: Use performance improvement tools.
    If initial performance conversations were unsuccessful and performance does not improve, refer managers to performance improvement tools:
    • Suggest any other available support and resources they have not yet recommended (e.g. EAP).
    • Explore options for co-creation of a development plan to increase employee buy-in. If the manager has been diligent about clarifying role expectations, invite the employee to put together their own action plan for meeting performance goals. This can then be reviewed and finalized with the manager.
    • Have the manager use a formal PIP for development and to get the employee back on track. Review the development plan or PIP with the manager before they share it with the employee to ensure it is clear and has time bound, realistic goals for improvement.
    Using a PIP solely to avoid legal trouble and terminate employees isn’t true to its intended purpose. This is what progressive discipline is for.In the case of significant behavior problems, like breaking company rules or safety violations, the manager will likely need to move to progressive discipline. HR should advise managers on the appropriate process.

    When does the issue warrant progressive discipline? If the action needs to stop immediately, (e.g. threatening or inappropriate behavior) and/or as outlined in the collective agreement.

    Clarify remote PIP stages and best practices

    1

    Identify

    2

    Initiate

    3

    Deploy

    4

    a) Follow Up
    b) Decide
    Sample Stages:
    1. Written PIP
    • HR reviews and signs off on PIP
    • Manager holds meeting to provide employee with PIP
    • Employee reviews the PIP
    • Manager and employee provide e-signatures
    • Signed PIP is given to HR
    2. Possible Extension
    3. Final Notice
    • Manager provides employee with final notice if there has been no improvement in agreed time frame
    • Copy of signed final notice letter given to HR

    Who is involved?

    The manager runs the meeting with the employee. HR should act as a support by:

    • Ensuring the PIP is clear, aligned with the performance issue, and focused on development, prior to the meeting.
    • Pointing to resources and making themselves available prior to, during, and after the meeting.
      • When should HR be involved? HR should be present in the meeting if the manager has requested it or if the employee has approached HR beforehand with concerns about the manager. Keep in mind that if the employee sees HR has been unexpectedly invited to the video call, it could add extra stress for them.
    • Reviewing documentation and ensuring expectations and the action plan are reasonable and realistic.

    Determine the length of the PIP

    • The length of the initial PIP will often depend on the complexity of the employee’s role and how long it will reasonably take to see improvements. The minimum (before a potential extension) should be 30-60 days.
    • Ensure the action plan takes sustainment into account. Employees must be able to demonstrate improvement and sustain improved performance in order to successfully complete a PIP.

    Timing of delivery

    Help the manager determine when the PIP meeting will occur (what day, time of day). Take into account the schedule of the employee they will be meeting with (e.g. avoid scheduling right before an important client call).

    1

    Identify

    2

    Initiate

    3

    Deploy

    4

    a) Follow Up
    b) Decide

    Follow up: If the process escalated to step 3 and is successful.

    What does success look like? Performance improvement must be sustained after the PIP is completed. It’s not enough to simply meet performance improvement goals and expectations; the employee must continue to perform.

    Have the manager schedule a final PIP review with the employee. Use video, as this enables the employee and manager to read body language and minimize miscommunication/misinterpretation.

    • If performance expectations have been met, instruct managers to document this in the PIP, inform the employee they are off the PIP, and provide it to HR.

    The manager should also continue check-ins with the employee to ensure sustainment and as part of continued performance management.

    • Set a specific timeline, e.g. every two weeks or every month. Choose a cadence that works best for the manager and employee.

    OR

    Decide: Determine action steps if the process is unsuccessful.

    If at the end of step 3 performance has not sufficiently improved, the organization (HR and the manager) should either determine if the employee could/should be temporarily redeployed while the emergency WFH is still in place, if a permanent transfer to a role that is a better fit is an option, or if the employee should be let go.

    See the Complete Manual for COVID-19 Layoffs blueprint for information on layoffs in remote environments.

    Managers, HR, and employees all have a role to play in performance improvement

    Managers
    • Identify the outcomes the organization is looking for and clearly outline and communicate the expectations for the employee’s performance.
    • Diagnose root cause(s) of the performance issue.
    • Support employee through frequent conversations and feedback.
    • Coach for improved performance.
    • Visibly recognize and broadcast employee achievements.
    Employees
    • Have open and honest conversations with their manager, acknowledge their accountability, and be receptive to feedback.
    • Set performance goals to meet expectations of the role.
    • Prepare for frequent check-ins regarding improvement.
    • Seek support from HR as required.
    HR
    • Provide managers with a process, training, and support to improve employee performance.
    • Coach managers to ensure employees have been made aware of their role expectations and current performance and given specific recommendations on how to improve.
    • Reinforce the process for improving employee performance to ensure that adequate coaching conversations have taken place before the formal PIP.
    • Coach employees on how to approach their manager to discuss challenges in meeting expectations.

    HR should conduct checkpoints with both managers and employees in cases where a formal PIP was initiated to ensure the process for performance improvement is being followed and to support both parties in improving performance.

    Email templates

    Use the templates found on the next slides to draft communications to employees who are underperforming while working from home.

    Customize all templates with relevant information and use them as a guide to further tailor your communication to a specific employee.

    Customization Recommendations

    Review all slides and adjust the language or content as needed to suit the needs of the employee, the complexity of their role, and the performance issue.

    • The pencil icon to the left denotes slides requiring customization of the text. Customize text in grey font and be sure to convert all font to black when you are done.

    Included Templates

    1. Performance Discussion Follow-Up
    2. PIP Cover Letter

    This template is not a substitute for legal advice. Ensure you consult with your legal counsel, labor relations representative, and union representative to align with collective agreements and relevant legislation.

    Sample Performance Discussion Follow-Up

    Hello [name],

    Thank you for the commitment and eagerness in our meeting yesterday.

    I wanted to recap the conversation and expectations for the month of [insert month].

    As discussed, you have been advised about your recent [behavior, performance, attendance, policy, etc.] where you have demonstrated [state specific issue with detail of behavior/performance of concern]. As per our conversation, we’ll be working on improvement in this area in order to meet expectations set out for our employees.

    It is expected that employees [state expectations]. Please do not hesitate to reach out to me if there is further clarification needed or you if you have any questions or concerns. The management team and I are committed to helping you achieve these goals.

    We will do a formal check-in on your progress every [insert day] from [insert time] to review your progress. I will also be available for daily check-ins to support you on the right track. Additionally, you can book me in for desk-side coaching outside of my regular desk-side check-ins. If there is anything else I can do to help support you in hitting these goals, please let me know. Other resources we discussed that may be helpful in meeting these objectives are [summarize available support and resources]. By working together through this process, I have no doubt that you can be successful. I am here to provide support and assist you through this.

    If you’re unable to show improvements set out in our discussion by [date], we will proceed to a formal performance measure that will include a performance improvement plan. Please let me know if you have any questions or concerns; I am here to help.

    Please acknowledge this email and let me know if you have any questions.

    Thank you,

    PIP Cover Letter

    Hello [name] ,

    This is to confirm our meeting on [date] in which we discussed your performance to date and areas that need improvement. Please find the attached performance improvement plan, which contains a detailed action plan that we have agreed upon to help you meet role expectations over the next [XX days]. The aim of this plan is to provide you with a detailed outline of our performance expectations and provide you the opportunity to improve your performance, with our support.

    We will check in every [XX days] to review your progress. At the end of the [XX]-day period, we will review your performance against the role expectations set out in this performance improvement plan. If you don’t meet the performance requirements in the time allotted, further action and consequences will follow.

    Should you have any questions about the performance improvement plan or the process outlined in this document, please do not hesitate to discuss them with me.

    [Employee name], it is my personal objective to help you be a fully productive member of our team. By working together through this performance improvement plan, I have no doubt that you can be successful. I am here to provide support and assist you through the process. At this time, I would also like to remind you about the [additional resources available at your organization, for example, employee assistance program or HR].

    Please acknowledge this email and let me know if you have any questions.

    Thank you,

    Prepare and customize manager guide and resources

    Sample of Manage Poor Performance While Working From Home: Manager Guide. Manage Poor Performance While Working From Home: Manager Guide

    This tool for managers provides advice on navigating the process and focuses on the content of remote performance discussions.

    Sample of Set Meaningful Employee Performance Measures. Set Meaningful Employee Performance Measures

    See this blueprint for information on setting holistic measures to inspire employee performance.

    Sample of Manage Poor Performance While Working From Home: Infographic. Manage Poor Performance While Working From Home: Infographic

    This tool illustrates the high-level steps of the performance improvement process.

    Sample of Wellness and Working From Home: Infographic. Wellness and Working From Home: Infographic

    This tool highlights tips to manage physical and mental health while working from home.

    Sample of Build a Better Manager: Team Essentials. Build a Better Manager: Team Essentials

    See this solution set for more information on kick-starting the effectiveness of first-time IT managers with essential management skills.

    Sample of Leverage Agile Goal Setting for Improved Employee Engagement & Performance. Leverage Agile Goal Setting for Improved Employee Engagement & Performance

    See this blueprint for information on dodging the micromanaging foul and scoring with agile short-term goal setting.

    Bibliography

    Arringdale, Chris. “6 Tips For Managers Trying to Overcome Performance Appraisal Anxiety.” TLNT. 18 September 2015. Accessed 2018.

    Borysenko, Karlyn. “What Was Management Thinking? The High Cost of Employee Turnover.” Talent Management and HR. 22 April 2015. Accessed 2018.

    Cook, Ian. “Curbing Employee Turnover Contagion in the Workplace.” Visier. 20 February 2018. Accessed 2018.

    Cornerstone OnDemand. Toxic Employees in the Workplace. Santa Monica, California: Cornerstone OnDemand, 2015. Web.

    Dewar, Carolyn and Reed Doucette. “6 elements to create a high-performing culture.” McKinsey & Company. 9 April 2018. Accessed 2018.

    Eagle Hill. Eagle Hill National Attrition Survey. Washington, D.C.: Eagle Hill, 2015. Web.

    ERC. “Performance Improvement Plan Checklist.” ERC. 21 June 2017. Accessed 2018.

    Foster, James. “The Impact of Managers on Workplace Engagement and Productivity.” Interact. 16 March 2017. Accessed 2018.

    Godwins Solicitors LLP. “Employment Tribunal Statistics for 2015/2016.” Godwins Solicitors LLP. 8 February 2017. Accessed 2018.

    Mankins, Michael. “How to Manage a Team of All-Stars.” Harvard Business Review. 6 June 2017. Accessed 2018.

    Maxfield, David, et al. The Value of Stress-Free Productivity. Provo, Utah: VitalSmarts, 2017. Web.

    Murphy, Mark. “Skip Your Low Performers When Starting Performance Appraisals.” Forbes. 21 January 2015. Accessed 2018.

    Quint. “Transforming into a High Performance Organization.” Quint Wellington Redwood. 16 November 2017. Accessed 2018.

    Ranosa, Rachel. "COVID -19: Canadian Productivity Booms Despite Social Distancing." Human Resources Director, 14 April 2020. Accessed 2020.

    IT Diversity & Inclusion Tactics

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    • Parent Category Name: Engage
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    • Although inclusion is key to the success of a diversity and inclusion (D&I) strategy, the complexity of the concept makes it a daunting pursuit.
    • This is further complicated by the fact that creating inclusion is not a one-and-done exercise. Rather, it requires the ongoing commitment of employees and managers to reassess their own behaviors and to drive a cultural shift.

    Our Advice

    Critical Insight

    Realize the benefits of a diverse workforce by embedding inclusion into work practices, behaviors, and values, ensuring accountability throughout the department.

    Impact and Result

    Understand what it means to be inclusive: reassess work practices and learn how to apply leadership behaviors to create an inclusive environment

    IT Diversity & Inclusion Tactics Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Mobilize inclusion efforts

    Learn, evaluate, and understand what it means to be inclusive, examine biases, and apply inclusive leadership behaviors.

    • Diversity & Inclusion Initiatives Catalog
    • Inclusive IT Work Practices Examples
    • Inclusive Work Practices Template
    • Equip Managers to Adopt Inclusive Leadership Behaviors
    • Workbook: Equip Managers to Adopt Inclusive Leadership Behaviors
    • Standard Focus Group Guide
    [infographic]

    Master Your Security Incident Response Communications Program

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    • Parent Category Name: Threat Intelligence & Incident Response
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    • When a significant security incident is discovered, usually very few details are known for certain. Nevertheless, the organization will need to say something to affected stakeholders.
    • Security incidents tend to be ongoing situations that last considerably longer than other types of crises, making communications a process rather than a one-time event.
    • Effective incident response communications require collaboration from: IT, Legal, PR, and HR – groups that often speak “different languages.”

    Our Advice

    Critical Insight

    • There’s no such thing as successful incident response communications; strive instead for effective communications. There will always be some fallout after a security incident, but it can be effectively mitigated through honesty, transparency, and accountability.
    • Effective external communications begin with effective internal communications. Security Incident Response Team members come from departments that don’t usually work closely with each other. This means they often have different ways of thinking and speaking about issues. Be sure they are familiar with each other before a crisis occurs.
    • You won’t save face by withholding embarrassing details. Lying only makes a bad situation worse, but coming clean and acknowledging shortcomings (and how you’ve fixed them) can go a long way towards restoring stakeholders’ trust.

    Impact and Result

    • Effective and efficient management of security incidents involves a formal process of preparation, detection, analysis, containment, eradication, recovery, and post-incident activities: communications must be integrated into each of these phases.
    • Understand that prior planning helps to take the guesswork out of incident response communications. By preparing for several different types of security incidents, the communications team will get used to working with each other, as well as learning what strategies are and are not effective. Remember, the communications team contains diverse members from various departments, and each may have different ideas about what information is important to release.

    Master Your Security Incident Response Communications Program Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should implement a security incident response communications plan, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Dive into communications planning

    This phase addresses the benefits and challenges of incident response communications and offers advice on how to assemble a communications team and develop a threat escalation protocol.

    • Master Your Security Incident Response Communications Program – Phase 1: Dive Into Communications Planning
    • Security Incident Management Plan

    2. Develop your communications plan

    This phase focuses on creating an internal and external communications plan, managing incident fallout, and conducting a post-incident review.

    • Master Your Security Incident Response Communications Program – Phase 2: Develop Your Communications Plan
    • Security Incident Response Interdepartmental Communications Template
    • Security Incident Communications Policy Template
    • Security Incident Communications Guidelines and Templates
    • Security Incident Metrics Tool
    • Tabletop Exercises Package
    [infographic]

    Considerations for a Move to Virtual Desktops

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    • Hybrid work environments, remote from anywhere and any device, and the security concerns that go hand-in-hand with these strategies have accelerated the move to VDI and DaaS.
    • IT departments can encounter many obstacles to VDI and DaaS, many of which will be determined by your business model and other factors, including complicated shared infrastructure, inadequate training or insufficient staff, and security and compliance concerns.
    • If you do not consider how your end user will be impacted, you will run into multiple issues that affect end-user satisfaction, productivity, and adoption.
    • How will you manage and navigate the right solution for your organization?

    Our Advice

    Critical Insight

    • In the world of VDI and DaaS, if you do not get buy-in from the end user, the rate of adoption and the overall success of the implementation will prove difficult to measure. It will be impossible to calculate ROI even as you feel the impact of your TCO.

    Impact and Result

    • The dimensions of end-user experience can be broken down into four distinct categories that will impact not only the end user but also the business: performance, availability, functionality, and security.
    • Picturing your landscape in this framework will help clearly define your considerations when deciding on whether a VDI or DaaS solution is right for your business.

    Considerations for a Move to Virtual Desktops Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Considerations for a Move to Virtual Desktops Storyboard – A guide to the strategic, technical, and support implications that should be considered in support of a move to VDI or DaaS.

    By defining your goals, framing solutions based on end-user workloads, and understanding the pros and cons of various solutions, you can visualize what success looks like for your VDI/DaaS deployment. This includes defining your KPIs by end-user experience, knowing the decision gates for a successful deployment, and defining your hypothesis for value to make your decision more accurate and gain C-suite buy-in.

    • Considerations for a Move to Virtual Desktops Storyboard
    [infographic]

    Further reading

    What strategic, technical, and support implications should be considered in support of a move to VDI or DaaS?

    Executive Summary

    Insight

    End-user experience is your #1 consideration

    Virtual desktop infrastructure (VDI)/desktop as a service (DaaS) users expect their user experience to be at least equal to that provided by a physical PC, and they do not care about the underlying infrastructure. If the experience is less, then IT has failed in the considerations for VDI/ DaaS. In this research we analyze the data that the IT industry tracks but doesn't use or sometimes even look at regarding user experience (UX).

    Identify the gaps in your IT resources that are critical to success

    Understanding the strengths and weaknesses in your in-house technical skills and business requirements will assist you in making the right decision when it comes to VDI or DaaS solutions. In the case of DaaS this will include a managed service provider for small to medium-sized IT teams. Many IT teams lack a seasoned IT project manager who can identify gaps, risks, and weaknesses in the organization's preparedness. Redeploy your IT staff to new roles that impact management and monitoring of UX.

    IT should think about VDI and DaaS solutions

    Ultimately, IT needs to reduce its complexity, increase user satisfaction, reduce management and storage costs, and maintain a secure and effective environment for both the end user and the business. They must also ensure productivity standards throughout the considerations, strategically, tactically, and in support of a move to a VDI or DaaS solution.

    Executive Summary

    Your Challenge

    With the evolution of VDI over the last 15-plus years, there has been a proliferation of solutions, such as Citrix desktop services, VMware Horizon, and in-house hypervisor solutions (e.g. ESX hosts). There has also been a great deal of growth and competition of DaaS and SaaS solutions in the cloud space. Hybrid work environments, remote from anywhere and any device, and the security concerns that go hand-in-hand with these strategies have certainly accelerated the move to VDI and DaaS.

    How will you manage and navigate the right solution for your organization?

    Common Obstacles

    IT departments can encounter many obstacles to VDI and DaaS, many of which will be determined by your business model and other factors, such as:

    • Complicated shared infrastructure such as federated multitenant partners and legacy app servers.
    • Inadequate in-house training or insufficient staff to execute migration or manage post-migration activates such as governance and retention policies.
    • Security, compliance, legal, and data classification concerns. Some security tools cannot be deployed in the cloud, limiting you to an on-premises solution.
    Info-Tech’s Approach

    By defining your end goals, framing solutions based on end-user workloads, and understanding the pros and cons of what solution(s) will meet your needs, you can visualize what success looks like.

    1. Define your KPIs by end-user experience.
    2. Knowing what the decision gates are for a successful VDI/DaaS deployment will prove out your selection process.
    3. Define your hypothesis for value. How you determine value will make your decision more accurate and gain C-suite buy-in.

    Info-Tech Insight

    Every IT organization needs to be asking what success looks like. If you do not consider how your end user will be impacted, whether they are doing something as simple as holding a team meeting with voice and video or working with highly technical workloads on a virtual environment, you will run into multiple issues that affect end-user satisfaction, productivity, and adoption. Understand the tension metrics that may conflict with meeting business objectives and KPIs.

    Voice of the customer

    Client-Driven Insight

    Different industries have different requirements and issues, so they look at solutions differently.

    Info-Tech Insight

    If end-user experience is at the forefront of business requirements, then any solution that fits the business KPIs can be successful.

    Client Pain Point

    Description Indicators

    Flexible work environmentWhat VDI solution can support a work-from-anywhere scenario? Possible solutions: Azure Virtual Desktop, IGEL client, Citrix virtual apps, and desktop services.
    Security concerns Corporate resources need to be secure. Working with untrusted endpoints or unsecured locations. Using VPN-type solution.
    End-user experience What performance metrics should be used to evaluate UX? Are there issues around where the endpoint is located? What kind of link do they have to the virtual desktop? What solutions are there?
    Optimization of routing What routings need to take place to achieve reduced latency and improved experience?
    Multifactor authenticationSecurity features such as a multilayered MFA and corporate data protection.
    Business continuity What are the options when dealing with cloud outages, meeting SLAs, and building resilience?
    Optimizing app performance and response times Define users based on a multiuser environment. Engineers and designers require more CPU resources, which negatively impacts on other users. Optimize CPU to avoid this situation. MS Teams and video streaming apps are not performing in an optimized manner.
    Optimization of cloud costs Scalability and usage schedule. Minimize cloud costs with tools to handle workloads and usage.
    Third-party access outsourcingContractors and third parties accessing business resources need to control data and source code along with developer tools in a centrally managed SaaS.

    The enterprise end-user compute landscape is changing

    Starting on the left are three computer types 'Windows on a PC', 'Mac', and 'VDI on a Thick Client'. In the next part, the first two are combined into 'BYOD', and the tree begins at 'Win11'. Branches from Win11 are: 'DIY' which branches to 'Autopilot & Endpoint Manager (Intune)'; 'Outsource' which branches to 'Device as a Service' which brances to 'Dell', 'Lenovo', and 'HP'; and another branch from 'Outsource', 'Azure Desktop', Which snakes us around to the top of the diagram at 'VDI'. VDI branches to 'VDI on a thin client' and 'VDI on a Browser', then they both branch into 'DIY' which branches to 'Citrix', 'VMware', and 'Azure', and 'Outsource' which branches to 'Desktop as a Service Vendor'.

    Surveys are telling us a story

    Questions you should be asking before you create your RFP
    • What are the use cases and types of workloads?
    • What is the quality of the network connection and bandwidth for the user base?
    • What are the application requirements?
    • What type of end points does the user have and what is the configuration?
    • Where are the data storage containers, how are they accessed, and are there proximity constraints?
    • What is the business security and identity policy requirements?
    • What are the functional and nonfunctional requirements?
    • Will the virtual desktops be persistent or non-persistent?

    How would you rate the user experience on your VDI/DaaS solution?


    (Source: Hysolate, 2020)

    • 18% of CISOs say htue employees are happy with their company's VDI/DaaS solution
    • 82% say their employees are neutral or unhappy with their company's VDI/DaaS solution

    Info-Tech Insight

    Asking critical use-case questions should give you a clear picture of the end-user experience outcome.

    End-user KPI metrics are difficult to gather

    Security is always quoted as a primary justification for VDI/DaaS, while UX is far down the list of KPIs. WHY?

    IT engineers use network and performance metrics to manage end-user complaints of “slowness,” which in reality is not what the user is experiencing.

    IT needs to invest in more meaningful metrics to manage end-user pain:

    • Logon duration
    • App load time
    • App response time
    • Session response time
    • Graphic quality and responsiveness and latency
    • Application availability and performance
    Bar chart of justifications used for business investment in VDI/DaaS. The most used justification is 'IT Efficiency' at 38%, and highlighted in the 2nd last place is 'Employee Experience' at 11%.
    (Source: Enterprise Strategy Group, 2020)

    Dimensions of user experience

    The dimensions of end-user experience can be broken down into four distinct categories that will impact not only the end user but also the business.

    Picturing your landscape in this framework will help clearly define your considerations when deciding on whether a VDI or DaaS solution is right for your business. We will investigate how these scenarios impact the end user, what that means, and how that can guide the questions that you are asking as you move to an RFP.

    Info-Tech Insight

    In the world of VDI and DaaS, if you do not get buy-in from the end user, the rate of adoption and the overall success of the implementation will prove difficult to measure. It will be impossible to calculate ROI even as you feel the impact of your TCO.

    Three arrows pointing right with labels in sequence 'Dimensions', 'Operational Metrics', and 'Technical Capabilities/ Controls'

    Cycle diagram with many tiers, titled 'USER EXPERIENCE'. The first tier from the center has four items cycling clockwise 'Availability', 'Functionality', 'Security', and 'Performance'. The second tier is associated to the first tier: under Availability is 'Maintenance', 'Uptime', and 'Degradation'; under Functionality is 'Graphics Quality', 'User Friction', and 'Usability'; under Security is 'Endpoint Monitoring', 'Plane Control', and 'Identity'; under Performance is 'Response Time', 'Reliability', and 'Latency'. Around the edge on the third tier are many different related terms.

    KPIs and metrics

    • Understand the types of end-user activities that are most likely to be reported as being slow.
    • You need to know what storage, CPU, memory, and network resources are being used when the user performs those activities. In other words, what is the OS doing behind the scenes and what hardware is it using?
    • Once you have determined which resources are being used by the various activities you will have to monitor the UX metrics to see which OS, network, storage, or server configuration issue is causing the performance issue that the user is reporting.

    What IT measures

    Most business KPI objectives concentrate on business goals, whether it be cost containment, security, simplification, ease of management, or centralization of apps and data, but rarely is there a KPI for end-user experience.

    You can’t fix what you can’t see. Putting a cost benefit to end-user satisfaction may come in the form of productivity.

    This may be a central reason why VDI has not been widely adopted as an architecture since it came to the marketplace more than 15 years ago.

    Samples of different KPIs and metrics.

    VDI processes to monitor

    Monitoring end-user metrics will mitigate the tension between business KPIs and end-user satisfaction

    Metric

    Description

    End-User
    Experience

    PERFORMANCELogon durationOnce the user puts in their password, how long does it take to get to their desktop? What is the measurement and how do you measure?
    App load timeWhen an app is launched by the user there should be immediate indication that it is loading.
    App response timeWhen the user performs a task, there should be no wait time, or hourglass icon, waiting for the app to catch up to the user input. (There is no succinct way to measure this.)
    Session response timeHow does the user’s OS respond to I/O? The user should not experience any latency issues when doing a drag and drop, clicking on a menu item, or doing a search.
    AVAILABILITYSLAsWhen something goes wrong in the VDI/DaaS environment, how quickly can the user expect to get back to their tasks?
    Geographic locationWhen all other considerations are configured correctly, the user experience may be impacted by their location. So, for example, a user working out of Mexico and logging into a VDI may experience latency based on location compared to a user in California, for example, where the resources are stored, managed, and monitored.
    Application availabilityMuch like app load time and response time, the only factor affecting the user experience is the back-end load on the app itself, for example a CAD or heavy resource app not properly resourced.
    FUNCTIONALITYConfiguration of user desktopDegradation in functionality is caused by improper allocation of CPU, RAM, and GPU for the tasks at hand, creating a bad UX and end-user satisfaction score.
    Graphics quality and responsivenessThe user should have the same experience as if on their own physical machine. A video experience should not have any lag in it, for example. MS Teams should not have latency or sound quality issues.
    Predictive analysisContinuous performance and availability monitoring.
    END USERBrowser real user monitoring (RUM)A real-time view into how the web application is performing from the point of view of a real end user.
    Customer satisfaction scoreSurvey-based metrics on customer satisfaction.

    “If employees are the competitive edge and key differentiator for a business, I&O has a duty of care to ensure that the employees’ digital experience enables and does not impede the value of that asset.” (John Annand, Principal Director, Info-Tech Research Group)

    The case for VDI today

    Is security and data sovereignty the only reason?

    Technical capability
    AVAILABILITYVDI is a better fit than DaaS in organizations that have limited or unreliable internet connectivity.
    FUNCTIONALITYApplication flexibility: Resource-intensive applications may require specific virtual desktop configurations, for example in-house GIS apps, CAD, and gaming software requiring specific GPU configurations.
    SECURITYData protection is often stated as a need to maintain an on-premises VDI solution, ensuring sensitive and highly privileged data does not travel across the internet.
    AVAILABILITYWhile some cloud providers will allow you to bring your OS licensing along with a cloud migration, many subscriptions already include OS licensing, and you may be paying additional licensing costs.
    SECURITYVDI makes sense if security and control are primary business KPIs, the IT resources are experienced virtual infrastructure engineers and administrators, and funding is not a hindrance.
    PERFORMANCEWhen processing power is a functional requirement, such as CPU, GPU, and storage capacity, VDI offers performance benefits over a standard PC, reducing the need to deploy high-powered PCs to end users.

    “Though the desktops are moving to the cloud, accountability is not.” (Gary Bea, Director of Consulting Services and Technical Operations, Goliath Technologies)

    The case for DaaS

    Any device anywhere: key benefits of DaaS

    Technical capabilityChallenges
    AVAILABILITYDelivers a consistent user experience regardless of location or device.

    Info-Tech Insight

    The total cost of the solution will be higher than you anticipate, and management is complex. Additionally, your ability to set your conditions and controls is limited.

    Info-Tech Insight

    Depending on your technical abilities and experience with cloud services, you will likely benefit from professional third-party services, technical services, and consulting, which can be critical when deciding if DaaS can fit into your current IT architecture, processes, and security posture.

    SECURITYEnhances security posture by eliminating your client VPN and keeping sensitive data off the endpoint device.
    FUNCTIONALITYOnboard and offboard users quickly and securely.
    FUNCTIONALITYProvides centralize workspace management.
    FUNCTIONALITYScale up or down on demand with a consumption- and subscription-based contract.
    FUNCTIONALITYSignificantly reduce operational overhead compared to managing a traditional VDI deployment.

    Technical capability comparison

    Table comparing technical capabilities using a scale of circle quarters: zero quarters being 'Poor' and 4 quarters being 'Good'. There are six columns in the body, three of which are under 'VDI': 'Thin Client', 'Thick Client', and 'Web Client', and the other three are 'Desktop as a service', 'Device as a service', and 'Win11 w/ Autopilot & Intune'. Rows are split into four categories: In 'Performance' are 'Reliability', 'Response Time', and 'Latency'; in 'Availability' are 'Uptime' and 'Degradation'; in 'Functionality' are 'Usability', 'Graphics Quality', and 'User Friction'; in 'Security' are 'Endpoint Mgt.', 'Control Plane', and 'Identity'.

    X as an endpoint client

    From an end-user experience perspective, what makes sense in terms of usage and cost?

    Thin Client
    • ✓ Easy provisioning and simple to use and manage
    • ✓ Easy to secure and update
    • ✓ Less vulnerable to data loss
    • ✓ Easily scaled
    • ✓ Requires less power
    • ✓ Cheaper than PCs
    • x compared to a PC
    • x Not powerful enough to manage loads such as CAD
    • x Infrastructure and network must be robust and up to date to avoid possible network latency
    • Examples: Terminals, Dell Wyse 5070, Lenovo M625, IGEL, HP Thin Client, repurposed PCs, Chromebook
    Desktop as a Service
    • ✓ Flexibility: work from anywhere, on any device, collaboratively
    • ✓ Resource scalability not reliant on on-premises server hardware
    • ✓ Easy to configure, install, and maintain
    • ✓ Reliable and easy to provision
    • ✓ Centralized sensitive data cloud security
    • x Requires high-speed internet, especially for remote users
    • x Learning curve can cause user friction
    • x Workload configuration use cases
    • Examples: Citrix, VM Horizon, AWS WorkSpaces, WVD, BYOD
    Thick Client
    • ✓ Completely flexible, for use with on-premises or cloud infrastructure
    • ✓ Able to work offline
    • ✓ Multimedia or bandwidth-intensive resource processing
    • ✓ Higher server capacity due to less resource load on servers
    • x Higher maintenance and updates attention
    • x Patching, security, and data migration friction
    • x More security vulnerability
    • x Less cost effective
    • Examples: Windows, MacOS desktops, laptops, smartphones, tablets
    Device as a Service
    • ✓ Device supply chain flow fulfillment, services, and recovery
    • ✓ Able to update to new equipment more frequently
    • ✓ Scale up and down as needed
    • ✓ Better device backup, asset tracking , security, and EOL disposal
    • x Challenging risk management, regulatory obligations, and liabilities
    • x Change in helpdesk and business workflows
    • x Vendor may limit selection
    • Examples: PCs, smartphones, mobile computing devices, Lenovo, HP, Microsoft, Dell, Macs, iPads, iPhones
    Web Client
    • ✓ Can be accessed from any computer; only requires username and password
    • ✓ Client works with a URL, so browser-based
    • ✓ Updates are easier than on a Windows client
    • x Security risk and information leakage
    • x Dependent on internet access
    • x Unable to work on high-impact resource apps (e.g. CAD, graphics)
    • x Limited user base, less technical operations
    • Examples: Chrome, Edge, HTML5

    Security: on-premises versus cloud

    Security decisions based on risk tolerance

    • What is your risk tolerance? When deciding between VDI and DaaS, the first consideration is whether the business is better served with an on-premises or a cloud solution.
    • Low risk tolerance: Considerer data sovereignty, complex compliance requirements, and data classification. For example, at the Pentagon, DoD requires heavy compliance with security and data sovereignty. DaaS cloud providers may be in a better position to respond to threats and attacks in a timely manner.
    • Low risk tolerance: If the business mandates security tools that cannot be deployed in cloud solutions, VDI is a better solution.
    • Low risk tolerance: Smaller businesses that don’t have resources with the expertise and skill set to handle security are better served in cloud. Security operations centers (SOCs) are more likely to present in large corporations.
    • Low risk tolerance: When patching requires customization, for example in legacy applications, the ability to test patches is impacted, which may cause possible complications or failures.
    • High risk tolerance: For cloud-based solutions, patching is taken out of the IT team’s hands, and testing is done against the complete cloud solution.

    Info-Tech Insight

    What is the better security posture and control plane? Clarify your stakeholders’ objectives, then see if VDI is an adequate solution.

    Security needs for VDI and DaaS

    • IDENTITY AND ACCESS MANAGEMENT — MFA, authorization, provisioning, SSO, identity federation, data owners, workflows, role-based access control (RBAC), user lifecycle management
    • ENCRYPTION — TLS 1.3, and 256-bit, endpoint encryption, file encryption, AES, PKI, BitLocker
    • DATA LOSS PREVENTION — Centralized policy management, sensitive data detection, HIPAA, GDPR
    • ANTIVIRUS & PATCH MANAGEMENT — Group policy management, AV exclusions, anti-ransomware, keylogger mitigation
    • DDoS protection — HTTP, UDP flood mitigation, content delivery network, always-on services
    • ENDPOINT DETECTION & RESPONSE — Detect and react to advanced active attacks on endpoints

    Activity

    Define the virtual infrastructure solution for your end users

    1. Define and build your value hypothesis/proposition
      1. What is the business case? Who is championing the investment?
      2. Identify the project management team and stakeholders.
      3. Set goals to be achieved based on value.
      4. Identify KPIs and metrics to measure success.
    2. Identify use cases and personas
      1. Identify possible user friction (e.g. emotional, cognitive, interaction).
      2. Understand current infrastructure shortcomings/capabilities (e.g. network, security posture/tolerance, staffing needs, qualified technicians, end-user devices).
    3. Articulate use cases into functional and nonfunctional requirements
      1. Separate must haves and nice to haves.
      2. Categorize requirements into identifiable functionality capabilities.
      3. Review your outputs and identify “gotchas” using the MECE (mutually exclusive, collectively exhaustive) principle.

    Related Info-Tech Research

    Stock image of a dashboard.Modernize and Transform Your End-User Computing Strategy

    Phase 3.2 of this research set covers virtual desktop infrastructure.

    Stock image of a world surrounded by clouds.Implement Desktop Virtualization and Transition to Everything as a Service

    Follow Info-Tech’s process for implementing the right desktop virtualization solution to create a project plan that will help ensure that you not only choose the right solution but also implement it effectively.

    Stock image of a finger pushing a button.Cloud Strategy Workbook

    Use this tool to assess cloud services (desktop-as-a-service).

    Stock image of a world surrounded by clouds.Desktop Virtualization TCO Calculator

    This tool is designed to help you understand what desktop virtualization looks like from a cost perspective.

    Bibliography

    Anderson, Joseph. “Five Ways VDI Will Grow in 2022 Thanks to Hybrid Work.” StratoDesk, 28 Feb. 2022. Web.

    Bowker, Mark. “Are Desktops Doomed? Trends in Digital Workspaces, VDI, and DaaS.” ESG, May 2020. Web.

    “The CISO's Dilemma: How Chief Information Security Officers Are Balancing Enterprise Endpoint Security and Worker Productivity in Response to COVID-19.” Hysolate, Oct. 2020. Web.

    King, Val. “Why the End-User Experience Is Not Good for Your Remote Workforce .” Whitehat Virtual Technologies, 2 Dec. 2021. Web.

    Perry, Yifat. “VDI vs DaaS: 5 Key Differences and 6 Leading Solutions.” NetApp, 26 Aug. 2020. Web.

    Rigg, Christian. “Best virtual desktop services 2022.” TechRadar, 20 Jan. 2022 . Web.

    Seget, Vladan. “Key metrics to consider when assessing the performance of your VDI/DaaS environment.” vladan.fr, 19 April 2021. Web.

    Spruijt, Ruben. “Why Should You Care About VDI and Desktop-as-a-Service?” Nutanix, 28 Jan. 2020. Web.

    Stowers, Joshua. “The Best Desktop as a Service (DaaS) Providers 2022.” business.com, 21 Dec. 2021. Web.

    “Virtual Desktop Infrastructure(VDI) Market 2022.” MarketWatch, 5 Jan. 2022. Web. Press release.

    Zamir, Tal. “VDI Security Best Practices: Busting the Myths.” Hysolate, 29 Nov. 2021. Web.

    Zychowicz, Paul. “Why do virtual desktop deployments fail?” Turbonomic Blog, 16 Dec. 2016. Web.

    Build, Optimize, and Present a Risk-Based Security Budget

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    • Parent Category Name: Security Strategy & Budgeting
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    • Year after year, CISOs need to develop a comprehensive security budget that is able to mitigate against threats.
    • This budget will have to be defended against many other stakeholders to ensure there is proper funding.
    • Security budgets are unlike other departmental budgets. Increases or decreases in the budget can drastically affect the organizational risk level.
    • CISOs struggle with the ability to assess the effectiveness of their security controls and where to allocate money.

    Our Advice

    Critical Insight

    • CISOs can demonstrate the value of security when they correlate mitigations to business operations and attribute future budgetary needs to business evolution.
    • To identify the critical areas and issues that must be reflected in your security budget, develop a comprehensive corporate risk analysis and mitigation effectiveness model, which will illustrate where the moving targets are in your security posture.

    Impact and Result

    • Info-Tech’s methodology moves you away from the traditional budgeting approach to building a budget that is designed to be as dynamic as the business growth model.
    • Collect your organization's requirements and build different budget options to describe how increases and decreases can affect the risk level.
    • Discuss the different budgets with the business to determine what level of funding is needed for the desired level of security.
    • Gain approval of your budget early by preshopping and presenting the budget to individual stakeholders prior to the final budget approval process.

    Build, Optimize, and Present a Risk-Based Security Budget Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should build, optimize, and present a risk-based security budget, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Review requirements for the budget

    Collect and review the required information for your security budget.

    • Build, Optimize, and Present a Risk-Based Security Budget – Phase 1: Review Requirements for the Budget

    2. Build the budget

    Take your requirements and build a risk-based security budget.

    • Build, Optimize, and Present a Risk-Based Security Budget – Phase 2: Build the Budget
    • Security Budgeting Tool

    3. Present the budget

    Gain approval from business stakeholders by presenting the budget.

    • Build, Optimize, and Present a Risk-Based Security Budget – Phase 3: Present the Budget
    • Preshopping Security Budget Presentation Template
    • Final Security Budget Presentation Template
    [infographic]

    Workshop: Build, Optimize, and Present a Risk-Based Security Budget

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Review Requirements for the Budget

    The Purpose

    Understand your organization’s security requirements.

    Collect and review the requirements.

    Key Benefits Achieved

    Requirements are gathered and understood, and they will provide priorities for the security budget.

    Activities

    1.1 Define the scope and boundaries of the security budget.

    1.2 Review the security strategy.

    1.3 Review other requirements as needed, such as the mitigation effectiveness assessment or risk tolerance level.

    Outputs

    Defined scope and boundaries of the security budget

    2 Build the Budget

    The Purpose

    Map business capabilities to security controls.

    Create a budget that represents how risk can affect the organization.

    Key Benefits Achieved

    Finalized security budget that presents three different options to account for risk and mitigations.

    Activities

    2.1 Identify major business capabilities.

    2.2 Map capabilities to IT systems and security controls.

    2.3 Categorize security controls by bare minimum, standard practice, and ideal.

    2.4 Input all security controls.

    2.5 Input all other expenses related to security.

    2.6 Review the different budget options.

    2.7 Optimize the budget through defense-in-depth options.

    2.8 Finalize the budget.

    Outputs

    Identified major business capabilities, mapped to the IT systems and controls

    Completed security budget providing three different options based on risk associated

    Optimized security budget

    3 Present the Budget

    The Purpose

    Prepare a presentation to speak with stakeholders early and build support prior to budget approvals.

    Present a pilot presentation and incorporate any feedback.

    Prepare for the final budget presentation.

    Key Benefits Achieved

    Final presentations in which to present the completed budget and gain stakeholder feedback.

    Activities

    3.1 Begin developing a communication strategy.

    3.2 Build the preshopping report.

    3.3 Practice the presentation.

    3.4 Conduct preshopping discussions with stakeholders.

    3.5 Collect initial feedback and incorporate into the budget.

    3.6 Prepare for the final budget presentation.

    Outputs

    Preshopping Report

    Final Budget Presentation

    Identify and Manage Operational Risk Impacts on Your Organization

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    • Parent Category Name: Vendor Management
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    More than any other time, our world is changing. As a result, organizations – and their vendors – need to be able to adapt their plans to accommodate risk on an unprecedented level.

    A new threat will impact your organization's operations at some point. Make sure your plans are flexible enough to manage the inevitable consequences and that you understand where those threats may originate.

    Our Advice

    Critical Insight

    • Identifying and managing a vendor’s potential operational impact on your organization requires multiple people in the organization across several functions. Those people all need coaching on the potential changes in the market and how these changes may affect operations.
    • Organizational leadership is often taken unaware during crises, and their plans lack the flexibility to adjust to significant market upheavals.

    Impact and Result

    Vendor management practices educate organizations on the different potential risks from vendors in your market and suggest creative and alternative ways to avoid and help manage them.

    • Prioritize and classify your vendors with quantifiable, standardized rankings.
    • Prioritize focus on your high-risk vendors.
    • Standardize your processes for identifying and monitoring vendor risks to manage potential impacts with our Operational Risk Impact Tool.

    Identify and Manage Operational Risk Impacts on Your Organization Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Identify and Manage Operational Risk Impacts to Your Organization Storyboard – Use this research to better understand the negative impacts of vendor actions to your brand reputation.

    Use this research to identify and quantify the potential operational impacts caused by vendors. Utilize Info-Tech's approach to look at the operational impact from various perspectives to better prepare for issues that may arise.

    • Identify and Manage Operational Risk Impacts to Your Organization Storyboard

    2. Operational Risk Impact Tool – Use this tool to help identify and quantify the operational impacts of negative vendor actions.

    By playing the “what if” game and asking probing questions to draw out – or eliminate - possible negative outcomes, everyone involved adds their insight into parts of the organization to gather a comprehensive picture of potential impacts.

    • Operational Risk Impact Tool
    [infographic]

    Further reading

    Identify and Manage Operational Risk Impacts on Your Organization

    Understand internal and external vendor risks to avoid potential disaster.

    Analyst perspective

    Organizations need to be aware of the operational damage vendors may cause to plan around those impacts effectively.

    Frank Sewell

    Organizations must be mindful that operational risks come from internal and external vendor sources. Missing either component in the overall risk assessment can significantly impact day-to-day business processes that cost revenue, delay projects, and lead to customer dissatisfaction.

    Frank Sewell,

    Research Director, Vendor Management
    Info-Tech Research Group

    Executive Summary

    Your Challenge

    More than any other time, our world is changing rapidly. As a result, organizations – and their vendors – need to be able to adapt their plans to accommodate risk on an unprecedented level.

    A new threat will impact your organization's operations at some point. Make sure your plans are flexible enough to manage the inevitable consequences and that you understand where those threats may originate.

    Common Obstacles

    Identifying and managing a vendor’s potential operational impact on your organization requires multiple people in the organization across several functions. Those people all need coaching on the potential changes in the market and how these changes may affect operations.

    Organizational leadership is often taken unaware during crises, and their plans lack the flexibility to adjust to significant market upheavals.

    Info-Tech's Approach

    Vendor management practices educate organizations on the different potential risks from vendors in your market and suggest creative and alternative ways to avoid and help manage them.

    Prioritize and classify your vendors with quantifiable, standardized rankings.

    Prioritize focus on your high-risk vendors.

    Standardize your processes for identifying and monitoring vendor risks to manage potential impacts with our Operational Risk Impact Tool.

    Info-Tech Insight

    Organizations must evolve their risk assessments to be more adaptive to respond to threats in the market. Ongoing monitoring of the vendors tied to company operations, and understanding where those vendors impact your operations, is imperative to avoiding disasters.

    Info-Tech’s multi-blueprint series on vendor risk assessment

    There are many individual components of vendor risk beyond cybersecurity.

    There are many components to vendor risk, including: Financial, Reputational, Operational, Strategic, Security, Regulatory & Compliance.

    This series will focus on the individual components of vendor risk and how vendor management practices can facilitate organizations’ understanding of those risks.

    Out of Scope:
    This series will not tackle risk governance, determining overall risk tolerance and appetite, or quantifying inherent risk.

    Operational risk impacts

    Potential losses to the organization due to incidents that affect operations.

    • In this blueprint we’ll explore operational risks, particularly from third-party vendors, and their impacts.
    • Identify potentially disruptive events to assess the overall impact on organizations and implement adaptive measures to identify, manage, and monitor vendor performance.
    Operational

    The world is constantly changing

    The IT market is constantly reacting to global influences. By anticipating changes, leaders can set expectations and work with their vendors to accommodate them.

    When the unexpected happens, being able to adapt quickly to new priorities ensures continued long-term business success.

    Below are some things no one expected to happen in the last few years:

    27%

    Businesses are changing their internal processes around TPRM in response to the Pandemic.

    70%

    Of organizations attribute a third-party breach to too much privileged access.

    85%

    Of breaches involved human factors (phishing, poor passwords, etc.).

    Assess internal and external operational risk impacts

    Due diligence and consistent monitoring are the keys to safeguarding your organization.

    Two sides of the Same Coin

    Internal

    • Poorly vetted supplemental staff
    • Bad system configurations
    • Lack of relevant skills
    • Poor vendor performance
    • Failure to follow established processes
    • Weak contractual accountability
    • Unsupportable or end-of-life system components

    External

    • Cyberattacks
    • Supply Chain Issues
    • Geopolitical Disruptions
    • Vendor Acquisitions
    • N-Party Non-Compliance
    • Vendor Fraud

    Operational risk is the risk of losses caused by flawed or failed processes, policies, systems, or events that disrupt business operations.

    - Wikipedia

    Internal operational risk

    Vendors operating within your secure perimeter can open your organization to substantial risk.

    Frequently monitor your internal process around vendor management to ensure safe operations.

    • Poorly vetted supplemental staff
    • Bad system configurations
    • Lack of relevant skills
    • Poor vendor performance
    • Failure to follow established processes
    • Weak contractual accountability
    • Unsupportable or end-of-life system components

    Info-Tech Insight

    You may have solid policies, but if your employees and vendors are not following them, they will not protect the organization.

    External operational risks

    • Cyberattacks
    • Supplier issues and geopolitical instability
    • Vendor acquisitions
    • N-party vendor non-compliance

    Identify and manage operational risks

    Poorly configured systems

    Failing to ensure that your vendor-supported systems are properly configured and that your vendors are meeting your IT change control and configuration standards is more commonplace than expected. Proper oversight and management of your support vendors are crucial to ensure they are meeting expectations in this regard.

    Failure to follow processes

    Most companies have policies and procedures around IT change and configuration control, security standards, risk management, vendor performance standards, etc. While having these processes is a good start, failure to perform continuous monitoring and management of these leads to increased risks of incidents.

    Supply chain disruptions

    Awareness of the supply chain's complications, and each organization's dependencies, are increasing for everyone. However, most organizations still do not understand the chain of n-party vendors that support their specific vendors or how interruptions in their supply chains could affect them. The 2022 Toyota shutdown due to Kojima is a perfect example of how one essential parts vendor could shut down your operations.

    What to look for

    Identify operational risk impacts

    • Does the vendor have a business continuity plan they will share for your review?
    • Is the vendor operating on old hardware that may be out of warranty or at end of life?
    • Is the vendor operating on older software or shareware that may lack the necessary patches?
    • Does the vendor self-audit, or do they use a vetted third-party audit firm to issue a SOC report annually?
    • Does the vendor have sufficient personnel in acceptable regions to support your operations?
    • Is the vendor willing to make concessions on contractual protections, or are they only offering “one-sided” agreements with “as-is” warranties?

    Operational risks

    Not knowing where your risks come from creates additional risks to operations.

    • Supply chain disruptions and global shortages.
      • Geopolitical disruptions and natural disasters have caused unprecedented interruptions to business. Do you know where your critical vendors are getting their supplies? Are you aware of their business continuity plans to accommodate for those interruptions?
    • Poor vendor performance.
      • Organizations need to understand where vendors are acting in their operations and manage the impact of replacing that vendor and cutting their losses rather than continuing to throw good money away after a bad performance.
    • Vendor acquisitions.
      • A lot of acquisition is going on in the market today. Large companies are buying competitors, imposing new terms on customers, or removing competing products from the market. Understand your options if a vendor is acquired by a company with which you do not wish to be in a relationship.

    It is important to identify where potential risks to your operations may come from to manage and potentially eliminate them from impacting your organization.

    Info-Tech Insight

    Most organizations realize that their vendors could operationally affect them if an incident occurs. Still, they fail to follow the chain of events that might arise from those incidents to understand the impact fully.

    Prepare your vendor risk management for success

    Due diligence will enable successful outcomes.

    1. Obtain top-level buy-in; it is critical to success.
    2. Build enterprise risk management (ERM) through incremental improvement.
    3. Focus initial efforts on the “big wins” to prove the process works.
    4. Use existing resources.
    5. Build on any risk management activities that already exist in the organization.
    6. Socialize ERM throughout the organization to gain additional buy‑in.
    7. Normalize the process long term with ongoing updates and continuing education for the organization.

    How to assess third-party operational risk

    1. Review Organizational Operations

      Understand the organization’s operational risks to prepare for the “what if” game exercise.
    2. Identify and Understand Potential Operational Risks

      Play the “what if” game with the right people at the table.
    3. Create a Risk Profile Packet for Leadership

      Pull all the information together in a presentation document.
    4. Validate the Risks

      Work with leadership to ensure that the proposed risks are in line with their thoughts.
    5. Plan to Manage the Risks

      Lower the overall risk potential by putting mitigations in place.
    6. Communicate the Plan

      It is important not only to have a plan but also to socialize it in the organization for awareness.
    7. Enact the Plan

      Once the plan is finalized and socialized, put it in place with continued monitoring for success.

    Insight summary

    Operational risk impacts often come from unexpected places and have unforeseen impacts. Knowing where your vendors place in critical business processes and those vendors' business continuity plans concerning your organization should be a priority for those who manage the vendors.

    Insight 1

    Organizations fail to plan for vendor acquisitions appropriately.

    Vendors routinely get acquired in the IT space. Does your organization have appropriate safeguards from inadvertently entering a negative relationship? Do you have plans around replacing critical vendors purchased in such a manner?

    Insight 2

    Organizations often fail to understand how they factor into a vendor’s business continuity plan.

    If one of your critical vendors goes down, do you know how they intend to re-establish business? Do you know how you factor into their priorities?

    Insight 3

    Organizations need to have a comprehensive understanding of how their vendor-managed systems integrate with Operations.

    Do you understand where in the business processes vendor-supported systems lie? Do you have contingencies around disruptions that account for those pieces missing from the process?

    Identifying operational vendor risk

    Who should be included in the discussion

    • While it is true that executive-level leadership defines the strategy for an organization, it is vital for those making decisions to make informed decisions.
    • Getting input from operational experts at your organization will enhance your organization's long-term potential for success.
    • Involving those who not only directly manage vendors but also understand your business processes will aid in determining the forward path for relationships with your current vendors and identifying new emerging potential partners.

    See the blueprint Build an IT Risk Management Program

    Review your operational plans for new risks on a regular basis.

    Keep in mind Risk = Likelihood x Impact (R=L*I).

    Impact (I) tends to remain the same, while Likelihood (L) is becoming closer to 100% as threat actors become more prevalent

    Managing vendor operational risk impacts

    What can we realistically do about the risks?

    • Review vendors’ business continuity plans and disaster recovery testing.
      • Understand your priority in their plans.
    • Institute proper contract lifecycle management.
      • Make sure to follow corporate due diligence and risk assessment policies and procedures.
      • Failure to do so consistently can be a recipe for disaster.
    • Develop IT governance and change control.
    • Introduce continual risk assessment to monitor the relevant vendor markets.
      • Regularly review your operational plans for new risks and evolving likelihoods.
      • Risk = Likelihood x Impact (R=L*I).
        • Impact (I) tends to remain the same and be well understood, while Likelihood (L) may often be considered 100%.
    • Be adaptable and allow for innovations that arise from the current needs.
      • Capture lessons learned from prior incidents to improve over time and adjust your plans accordingly.

    Organizations need to review their organizational risk plans, considering the placement of vendors in their operations.

    Pandemics, extreme weather, and wars that affect global supply chains are current realities, not unlikely scenarios.

    Ongoing improvement

    Incorporating lessons learned

    • Over time, despite everyone’s best observations and plans, incidents will catch us off guard.
    • When it happens, follow your incident response plans and act accordingly.
    • An essential step is to document what worked and what did not – collectively known as the “lessons learned.”
    • Use the lessons learned document to devise, incorporate, and enact a better risk management process.

    Sometimes disasters occur despite our best plans to manage them.

    When this happens, it is important to document the lessons learned and improve our plans going forward.

    The "what if" game

    1-3 hours

    Vendor management professionals are in an excellent position to help senior leadership identify and pull together resources across the organization to determine potential risks. By playing the "what if" game and asking probing questions to draw out – or eliminate – possible adverse outcomes, everyone involved adds their insight into parts of the organization to gather a comprehensive picture of potential impacts.

    • Break into smaller groups (or if too small, continue as a single group).
    • Use the Operational Risk Impact Tool to prompt discussion on potential risks. Keep this discussion flowing organically to explore all potentials but manage the overall process to keep the discussion pertinent and on track.
    • Collect the outputs and ask the subject matter experts (SMEs) for management options for each one in order to present a comprehensive risk strategy. You will use this to educate senior leadership so that they can make an informed decision to accept or reject the solution.

    Download the Operational Risk Impact Tool

    Input

    • List of identified potential risk scenarios scored by likelihood and operational impact
    • List of potential management of the scenarios to reduce the risk

    Output

    • Comprehensive operational risk profile on the specific vendor solution

    Materials

    • Whiteboard/flip charts
    • Operational Risk Impact Tool to help drive discussion

    Participants

    • Vendor Management – Coordinator
    • Organizational Leadership
    • Operations Experts (SMEs)
    • Legal/Compliance/Risk Manager

    High risk example from tool

    Sample Questions to Ask to Identify Impacts. Lists questions impact score, weight, question and comments or notes.

    Being overly reliant on a single talented individual can impose risk to your operations. Make sure you include resiliency in your skill sets for critical business practices.

    Impact score and level. Each score for impacts are unique to the organization.

    Low risk example from tool

    Sample Questions to Ask to Identify Impacts. Lists questions impact score, weight, question and comments or notes. Impact score and level. Each score for impacts are unique to the organization.

    Summary

    Seek to understand all aspects of your operations.

    • Organizations need to understand and map out where vendors are critical to their operations.
    • Those organizations that consistently follow their established risk assessment and due diligence processes will be better positioned to avoid disasters.
    • Bring the right people to the table to outline potential risks in the market and your organization.
    • Understand how your vendors prioritize your organization in their business continuity processes.
    • Incorporate “lessons learned” from prior incidents into your risk management process to build better plans for future issues.

    Organizations must evolve their operational risk assessments considering their vendor portfolio.

    Ongoing monitoring of the market and the vendors tied to company operations is imperative to avoiding disaster.

    Related Info-Tech Research

    Identify and Manage Financial Risk Impacts on Your Organization

    • Vendor management practices educate organizations on the different potential financial impacts that vendors may incur and suggest systems to help manage them.
    • Standardize your processes for identifying and monitoring vendor risks to manage financial impacts with our Financial Risk Impact Tool.

    Identify and Manage Reputational Risk Impacts on Your Organization

    • Vendor management practices educate organizations on the different potential risks to vendors in your market and suggest creative and alternative ways to avoid and help manage them.
    • Standardize your processes for identifying and monitoring vendor risks to manage potential impacts on your reputation and brand with our Reputational Risk Impact Tool.

    Identify and Manage Strategic Risk Impacts on Your Organization

    • Vendor management practices educate organizations on the different potential risks to vendors in your market and suggest creative and alternative ways to avoid and help manage them.
    • Standardize your processes for identifying and monitoring vendor risks to manage potential impacts on your strategic plan with our Strategic Risk Impact Tool.

    Bibliography

    “Weak Cybersecurity is taking a toll on Small Businesses.” Tripwire. August 7, 2022.

    SecureLink 2022 White Paper SL_Page_EA+PAM (rocketcdn.me)

    Member Poll March 2021 "Guide: Evolving Work Environments Impact of Covid-19 on Profile and Management of Third Parties.“ Shared Assessments. March 2021.

    “Operational Risk.” Wikipedia.

    Tonello, Matteo. “Strategic Risk Management: A Primer for Directors.” Harvard Law School Forum on Corporate Governance, August 23, 2012.

    Frigo, Mark L., and Richard J. Anderson. “Embracing Enterprise Risk Management: Practical Approaches for Getting Started.” COSO, 2011.

    Define a Release Management Process to Deliver Lasting Value

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    • Parent Category Name: Development
    • Parent Category Link: /development
    • Your software platforms are a key enabler of your brand. When there are issues releasing, this brand suffers. Client confidence and satisfaction erode.
    • Your organization has invested significant capital in creating a culture product ownership, Agile, and DevOps. Yet the benefits from these investments are not yet fully realized.
    • Customers have more choices than ever when it comes to products and services. They require features and capabilities delivered quickly, consistently, and of sufficient quality otherwise they will look elsewhere.

    Our Advice

    Critical Insight

    • Eliminate the need for dedicating time for off-hour or weekend release activities. Use a release management framework for optimizing release-related tasks, making them predictable and of high quality.

    Impact and Result

    • Develop a release management framework that efficiently and effectively orchestrates the different functions supporting a software’s release.
    • Use the release management framework and turn release-related activities into non-events.
    • Use principles of continuous delivery for converting your release processes from an overarching concern to a feature of a high-performing software practice.

    Define a Release Management Process to Deliver Lasting Value Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Define a Release Management Process to Deliver Lasting Value Deck – A step-by-step document that walks you through how to develop and implement a release management framework that takes advantage of continuous delivery.

    This presentation documents the Info-Tech approach to defining your application release management framework.

    • Define a Release Management Process to Deliver Lasting Value – Phases 1-4

    2. Define a Release Management Process to Deliver Lasting Value Template – Use this template to help you define, detail, and make a reality your strategy in support of your application release management framework.

    The template gives the user a guide to the development of their application release management framework.

    • Define a Release Management Process to Deliver Lasting Value Template

    3. Define a Release Management Process to Deliver Lasting Value Workbook – This workbook documents the results of the exercises contained in the blueprint and offers the user a guide to development of their release management framework.

    This workbook is designed to capture the results of your exercises from the Define a Release Management Process to Deliver Lasting Value blueprint.

    • Define a Release Management Process to Deliver Lasting Value Workbook
    [infographic]

    Workshop: Define a Release Management Process to Deliver Lasting Value

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Define the Current Situation

    The Purpose

    Document the existing release management process and current pain points and use this to define the future-state framework.

    Key Benefits Achieved

    Gain an understanding of the current process to confirm potential areas of opportunity.

    Understand current pain points so that we can build resolution into the new process.

    Activities

    1.1 Identify current pain points with your release management process. If appropriate, rank them in order of most to least disruptive.

    1.2 Use the statement of quality and current pain points (in addition to other considerations) and outline the guiding principles for your application release management framework.

    1.3 Brainstorm a set of metrics that will be used to assess the success of your aspired-to application release management framework.

    Outputs

    Understanding of pain points, their root causes, and ranking.

    Built guiding principles for application release management framework.

    Created set of metrics to measure the effectiveness of the application release management framework.

    2 Define Standard Release Criteria

    The Purpose

    Build sample release criteria, release contents, and standards for how it will be integrated in production.

    Key Benefits Achieved

    Define a map to what success will look like once a new process is defined.

    Develop standards that the new process must meet to ensure benefits are realized.

    Activities

    2.1 Using an example of a product known to the team, list its criteria for release.

    2.2 Using an example of a product known to the team, develop a list of features and tasks that are directly and indirectly important for either a real or hypothetical upcoming release.

    2.3 Using an example of product known to the team, map out the process for its integration into the release-approved code in production. For each step in the process, think about how it satisfies guiding principles, releasability and principles of continuous anything.

    Outputs

    Completed Workbook example highlighting releasability.

    Completed Workbook example defining and detailing feature and task selection.

    Completed Workbook example defining and detailing the integration step.

    3 Define Acceptance and Deployment Standards

    The Purpose

    Define criteria for the critical acceptance and deployment phases of the release.

    Key Benefits Achieved

    Ensure that releases will meet or exceed expectations and meet user quality standards.

    Ensure release standards for no / low risk deployments are recognized and implemented.

    Activities

    3.1 Using an example of product known to the team, map out the process for its acceptance. For each step in the process, think about how it satisfies guiding principles, releasability and principles of continuous anything.

    3.2 Using an example of product known to the team, map out the process for its deployment. For each step in the process, think about how it satisfies guiding principles, releasability and principles of continuous anything.

    Outputs

    Completed Workbook example defining and detailing the acceptance step.

    Completed Workbook example defining and detailing the deployment step.

    4 Implement the Strategy

    The Purpose

    Define your future application release management process and the plan to make the required changes to implement.

    Key Benefits Achieved

    Build a repeatable process that meets the standards defined in phases 2 and 3.

    Ensure the pain points defined in Phase 1 are resolved.

    Show how the new process will be implemented.

    Activities

    4.1 Develop a plan and roadmap to enhance the integration, acceptance, and deployment processes.

    Outputs

    List of initiatives to reach the target state

    Application release management implementation roadmap

    Further reading

    Define a Release Management Process for Your Applications to Deliver Lasting Value

    Use your releases to drive business value and enhance the benefits delivered by your move to Agile.

    Analyst Perspective

    Improving your release management strategy and practices is a key step to fully unlock the value of your portfolio.

    As firms invest in modern delivery practices based around product ownership, Agile, and DevOps, organizations assume that’s all that is necessary to consistently deliver value. As organizations continue to release, they continue to see challenges delivering applications of sufficient and consistent quality.

    Delivering value doesn’t only require good vision, requirements, and technology. It requires a consistent and reliable approach to releasing and delivering products and services to your customer. Reaching this goal requires the definition of standards and criteria to govern release readiness, testing, and deployment.

    This will ensure that when you deploy a release it meets the high standards expected by your clients and delivers the value you have intended.

    Dr. Suneel Ghei

    Principal Research Director, Application Development

    Info-Tech Research Group

    Executive Summary

    Your Challenge

    • Your software platforms are a key enabler of your brand. When there are issues releasing, the brand suffers. Client confidence and satisfaction erode.
    • Your organization has invested significant capital in creating a culture of product ownership, Agile, and DevOps. Yet the benefits from these investments are not yet fully realized.
    • Customers have more choices than ever when it comes to products and services. They require features and capabilities delivered quickly, consistently, and of sufficient quality, otherwise they will look elsewhere.

    Common Obstacles

    • Development teams are moving faster but then face delays waiting for testing and deployment due to a lack of defined release cycle and process.
    • Individual stages in your software development life cycle (SDLC), such as code collaboration, testing, and deployment, have become leaner, but the overall complexity has increased since many products and services are composed of many applications, platforms, and processes.
    • The specifics of releasing products is (wrongly) classified as a technical concern and not a business concern, hindering the ability to prioritize improved release practices.

    Info-Tech's Approach

    • Develop a release management framework that efficiently and effectively orchestrates the different functions supporting a software’s release.
    • Use the release management framework and turn release-related activities into non-events.
    • Use principles of continuous delivery for converting your release processes from an overarching concern to a feature of a high-performing software practice.

    Executive Summary

    Info-Tech Insights

    Turn release-related activities into non-events.

    Eliminate the need for dedicating time for off-hour or weekend release activities. Use a release management framework for optimizing release-related tasks, making them predictable and of high quality.

    Release management is NOT a part of the software delivery life cycle.

    The release cycle runs parallel to the software delivery life cycle but is not tightly coupled with it. The act of releasing begins at the point requirements are confirmed and ends when user satisfaction is measurable. In contrast, the software delivery life cycle is focused on activities such as building, architecting, and testing.

    All releases are NOT created equal.

    Barring standard guiding principles, each release may have specific nuances that need to be considered as part of release planning.

    Your release management journey

    1. Optimize Applications Release Management - Set a baseline release management process and organization.
    2. Modernize Your SDLC - Move your organization to Agile and increase throughput to feed releases.
    3. Deliver on Your Digital Product Vision - Understand the practices that go into delivering products, including articulating your release plans.
    4. Automate Testing to Get More Done - Create the ability to do more testing quickly and ensure test coverage.
    5. Implement DevOps Practices That Work - Build in tools and techniques necessary for release deployment automation.
    6. Define a Release Management Process to Deliver Lasting Value (We Are Here)

    Define a Release Management Process for Your Applications to Deliver Lasting Value

    Use your releases to drive business value and enhance the benefits delivered by your move to Agile.

    Executive Brief

    Your software delivery teams are expected to deliver value to stakeholders in a timely manner and with high quality

    Software delivery teams must enable the organization to react to market needs and competitive changes to improve the business’ bottom line. Otherwise, the business will question the team’s competencies.

    The business is constantly looking for innovative ways to do their jobs better and they need support from your technical teams.

    The increased stress from the business is widening the inefficiencies that already exist in application release management, risking poor product quality and delayed releases.

    Being detached from the release process, business stakeholders do not fully understand the complexities and challenges of completing a release, which complicates the team’s communication with them when issues occur.

    IT Stakeholders Are Also Not Satisfied With Their Own Throughput

    • Only 29% of IT employees find application development throughput highly effective.
    • Only 9% of organizations were classified as having highly effective application development throughput.
    • Application development throughput ranked 37th out of 45 core IT processes in terms of effectiveness.

    (Info-Tech’s Management and Governance Diagnostic, N=3,930)

    Your teams, however, struggle with core release issues, resulting in delayed delivery (and disappointed stakeholders)

    Implementing tools on top of an inefficient pipeline can significantly magnify the existing release issues. This can lead to missed deadlines, poor product quality, and business distrust with software delivery teams.

    COMMON RELEASE ISSUES

    1. Local Thinking: Release decisions and changes are made and approved without consideration of the holistic system, process, and organization.
    2. No Release Cadence: Lack of process governance and oversight generates unpredictable bottlenecks and load and ill-prepared downstream teams.
    3. Mismanagement of Releases: Program management does not accommodate the various integrated releases completed by multiple delivery teams.
    4. Poor Scope Management: Teams are struggling to effectively accommodate changes during the project.

    The bottom line: The business’ ability to operate is dictated by the software delivery team’s ability to successfully complete releases. If the team performs poorly, then the business will do poorly as well. Application release management is critical to ensure business expectations are within the team’s constraints.

    As software becomes more embedded in the business, firms are discovering that the velocity of business change is now limited by how quickly they can deploy.” – Five Ways To Streamline Release Management, J.S. Hammond

    Historically, managing releases has been difficult and complicated…

    Typically, application release management has been hard to coordinate because…

    • Software has multiple dependencies and coordinating their inclusion into a deployable whole was not planned.
    • Teams many be spending too much time on features that are not needed any longer.
    • Software development functions (such as application architecture, test-first or test-driven design, source code integration, and functional testing) are not optimized.
    • There are no agreed upon service-level contracts (e.g. expected details in requirements, adequate testing, source control strategy) between development functions.
    • The different development functions are not integrated in a holistic style.
    • The different deployment environments have variability in their configuration, reducing the reliability of testing done in different environments.
    • Minimum thresholds for acceptable quality of development functions are either too low (leading to adverse outcomes down stream) or too high (leading to unnecessary delays).

    …but research shows being effective at application release management increases your throughput

    Research conducted on Info-Tech's members shows overwhelming evidence that application throughput is strongly tied to an effective application release management approach.

    The image shows a scatter plot, with Release Management Effectiveness on the x-axis and Application Development Throughput Effectiveness on the Y-axis. The graph shows a steady increase.

    (Info-Tech Management & Governance Diagnostic, since 2019; N=684 organizations)

    An application release management framework is critical for effective and timely delivery of software

    A well-developed application release management framework is transformative and changes...

    From To
    Short-lived projects Ongoing enhancements supporting a product strategy
    Aiming for mandated targets Flexible roadmaps
    Manual execution of release processes Automating a release pipeline as much as possible and reasonable
    Manual quality assurance Automated assessment of quality
    Centralized decision making Small, independent release teams, orchestrated through an optimized value stream

    Info-Tech Insight: Your application release management framework should turn a system release into a non-event. This is only possible through the development of a holistic, low-risk and standardized approach to releasing software, irrespective of their size or complexity.

    Robust continuous “anything” requires proficiency in five core practices

    A continuous anything evaluation should not be a “one-and-done” event. As part of ongoing improvements, keep evolving it to make it a fundamental component of a strong operational strategy.

    Continuous Anything

    • Automate where appropriate
      • Automation is not a silver bullet. All processes are not created equal; and therefore, some are not worthy of being automated.
    • Control system variables
      • Deploying and testing in environments that are apple to apple in comparison reduces the risk of unintended outcomes from production release.
    • Measure process outcomes
      • A process not open to being measured is a process bound to fail. If it can be measured, it should be, and insights found should be used for improving the system.
    • Select smaller features batches
      • Smaller release packages reduce the chances of cognitive load associated with finding root causes for defects and issues that may result as post-production incidents.
    • Reduction of cycle time
      • Identification of waste in each stage of the continuous anything process helps in lowering cost of operations and results in quicker generation of value for stakeholders.

    Invest time in developing an application release management framework for your development team(s) with a continuous anything mindset

    An application release management framework converts a set of features and make them ready for releasability in a low-risk, standardized, and high-quality process.

    The image shows a diagram titled Application Release Engineering From Idea to Product, which illustrates the process.

    A continuous anything (integration, delivery, and deployment) mindset is based on a growth and improvement philosophy, where every event is considered a valid data point for investigation of process efficiency.

    Diagram adapted from Continuous Delivery in the Wild, Pete Hodgson, Published by O'Reilly Media, Inc., 2020

    Related Info-Tech Research

    Streamline Application Maintenance

    • Justify the necessity of streamlined maintenance. Gain a grounded understanding of stakeholder objectives and concerns and validate their achievability against the current state of the people, process, and technologies involved in application maintenance.
    • Strengthen triaging and prioritization practices. Obtain a holistic picture of the business and technical impacts, risks, and urgencies of each accepted maintenance request to justify its prioritization and relevance within your backlog. Identify opportunities to bundle requests together or integrate them within project commitments to ensure completion.
    • Establish and govern a repeatable process. Develop a maintenance process with well-defined stage gates, quality controls, and roles and responsibilities, and instill development best practices to improve the success of delivery.

    “Releasability” (or release criteria) of a system depends upon the inclusion of necessary building blocks and proof that they were worked on

    There is no standard definition of a system’s releasability. However, there are common themes around completions or assessments that should be investigated as part of a release:

    • The range of performance, technical, or compliance standards that need to be assessed.
    • The full range of test types required for business approval: unit tests, acceptance tests, security test, data migration tests, etc.
    • The volume-criticality mix of defects the organization is willing to accept as a risk.
    • The best source and version control strategy for the development team. This is mostly a function of the team's skill with using release branches and coordinating their work artifacts.
    • The addition of monitoring points and measures required for evaluations and impact analysis.
    • The documentation required for audit and compliance.
    • External and internal dependencies and integrations.
    • Validations, approvals, and sign-offs required as part of the business’ operating procedure.
    • Processes that are currently carried out outside and should be moved into the pipeline.
    • Manual processes that may be automated.
    • Any waste activities that do not directly contribute to releasability that can be eliminated from the development process.
    • Knowledge the team has regarding challenges and successes with similar software releases in the past.

    Releasability of a system is different than governing principles for application release management

    Governing principles are fundamental ways of doing something, which in this case is application release management, while releasability will generally have governing principles in addition to specific needs for a successful release.

    Example of Governing Principles

    • Approval from Senior Director is necessary before releasing to production
    • Production deployments can only be done in off-hours
    • We will try to automate processes whenever it is possible for us to do so
    • We will use a collaborative set of metrics to measure our processes

    Examples of Releasability Criteria

    • For the upcoming release, add performance testing for Finance and Budget Teams’ APIs
    • Audit and compliance documentation is required for this release
    • Automation of manual deployment
    • Use trunk-based source code management instead of feature-based

    Regulated industries are not more stable despite being less nimble

    A pervasive myth in industry revolves around the misperception that continuous anything and nimble and non-event application release management is not possible in large bureaucratic and regulated organizations because they are risk-averse.

    "We found that external approvals were negatively correlated with lead-time, deployment frequency and restore time, and had no correlation with change failure rate. In short, approval by an external body (such as a manager or Change Approval Board) simply doesn’t work to increase the stability of production systems…However, it certainly slows things down. It is in fact worse than having no change approval process at all." – Accelerate by Gene Kim, Jez Humble, and Nicole Forsgren

    Many organizations reduce risk in their product release by adopting a paternalistic stance by:

    • Requiring manual sign-offs from senior personnel who are external to the organization.
    • Increasing the number and level of authorization gates.
    • Staying away from change and preferring to stick with what has worked in the past.

    Despite the prevalence of these types of responses to risk, the evidence is that they do not work and are in fact counter-productive because they:

    • Create blocks to frequent releases.
    • Introduce procedural complexity to each release and in effect make them “bigger.”
    • Prefer process over people (and trusting them). Increase non-value-add scrutiny and reporting.

    There is a persistent misunderstanding about continuous anything being only an IT engineering practice

    01

    At the enterprise level, continuous anything focuses on:

    • Visibility of final value being provided in a high-quality and expedited manner
    • Ensuring efficiency in the organization’s delivery framework
    • Ensuring adherence to established governance and risk mitigation strategy

    02

    Focus of this blueprint

    At the product level, continuous anything focuses on:

    • Reliability of the product delivery system
    • Use of scientific evidence for continuous improvement of the product’s delivery system
    • Orchestration of different artifacts into a single whole

    03

    At the functional level, continuous anything focuses on*:

    • Local functional optimization (functions = software engineering, testing, application design)
    • Automation of local functions
    • Use of patterns for standardizing inputs and functional areas

    *Where necessary, practices at this level have been mentioned.

    Related Info-Tech Research

    Implement DevOps Practices That Work

    • Be DevOps, rather than do DevOps. DevOps is a philosophy, not an industry framework. Your organization’s culture must shift toward system-wide thinking, cross-function collaboration, and empathy.
    • Culture, learning, automation, integrated teams, and metrics and governance (CLAIM) are all critical components of effective DevOps.

    Automate Testing to Get More Done

    • Optimize and automate SDLC stages to recover team capacity. Recognize that automation without optimization is a recipe for long-term pain. Do it right the first time.
    • Optimization and automation are not one-hit wonders. Technical debt is a part of software systems and never goes away. The only remedy is constant vigilance and enhancements to the processes.

    The seeds of a good release are sown even before work on it begins

    Pre-release practices such as requirements intake and product backlog management are important because:

    • A standard process for documentation of features and requirements helps reduce “cognitive dissonance” between business and technology teams. Clearly articulated and well-understood business needs are fundamental ingredients of a high-quality product.
    • Product backlog management done right ensures the prioritized delivery of value to stakeholders. Features can become stale or get a bump in importance, depending upon evolving circumstances. Prioritizing the backlog is, therefore, critical for ensuring time, effort, and budget are spent on things that matter.

    Tech Trend Update: If Digital Ethics Then Data Equity

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    • Parent Category Name: Innovation
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    COVID-19 is driving the need for quick technology solutions, including some that require personal data collection. Organizations are uncertain about the right thing to do.

    Our Advice

    Critical Insight

    Data equity approaches personal data like money, putting the owner in control and helping to protect against unethical systems.

    Impact and Result

    There are some key considerations for businesses grappling with digital ethics:

    1. If partnering, set expectations.
    2. If building, invite criticism.
    3. If imbuing authority, consider the most vulnerable.

    Tech Trend Update: If Digital Ethics Then Data Equity Research & Tools

    Tech Trend Update: If Digital Ethics Then Data Equity

    Understand how to use data equity as an ethical guidepost to create technology that will benefit everyone.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    • Tech Trend Update: If Digital Ethics Then Data Equity Storyboard
    [infographic]

    Adapt Your Customer Experience Strategy to Successfully Weather COVID-19

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    • COVID-19 is an unprecedented global pandemic. It’s creating significant challenges across every sector.
    • Collapse of financial markets and a steep decline in consumer confidence has most firms nervous about revenue shortfalls and cash burn rates.
    • The economic impact of COVID-19 is freezing IT budgets and sharply changing IT priorities.
    • The human impact of COVID-19 is likely to lead to staffing shortfalls and knowledge gaps.
    • COVID-19 may be in play for up to two years.

    Our Advice

    Critical Insight

    The challenges posed by the virus are compounded by the fact that consumer expectations for strong service delivery remain high:

    • Customers still expect timely, on-demand service from the businesses they engage with.
    • There is uncertainty about how to maintain strong, revenue-driving experiences when faced with the operational challenges posed by the virus.
    • COVID-19 is changing how organizations prioritize spending priorities within their CXM strategies.

    Impact and Result

    • Info-Tech recommends rapidly updating your strategy for customer experience management to ensure it can rise to the occasion.
    • Start by assessing the risk COVID-19 poses to your CXM approach and how it’ll impact marketing, sales, and customer service functions.
    • Implement actionable measures to blunt the threat of COVID-19 while protecting revenue, maintaining consistent product and service delivery, and improving the integrity of your brand. We’ll dive into five proven techniques in this brief!

    Adapt Your Customer Experience Strategy to Successfully Weather COVID-19 Research & Tools

    Start here

    Read our concise Executive Brief to find out why you should examine the impact of COVID-19 on customer experience strategy, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    • Adapt Your Customer Experience Strategy to Successfully Weather COVID-19 Storyboard

    1. Assess the impact of COVID-19 on your CXM strategy

    Create a consolidated, updated view of your current customer experience management strategy and identify which elements can be capitalized on to dampen the impact of COVID-19 and which elements are vulnerabilities that the pandemic may threaten to exacerbate.

    2. Blunt the damage of COVID-19 with new CXM tactics

    Create a roadmap of business and technology initiatives through the lens of customer experience management that can be used to help your organization protect its revenue, maintain customer engagement, and enhance its brand integrity.

    [infographic]

    Prepare for the Upgrade to Windows 11

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    • Windows 10 is going EOL in 2025.That is closer than you think.
    • Many of your endpoints are not eligible for the Windows 11 upgrade. You can’t afford to replace all your endpoints this year. How do you manage this Microsoft initiated catastrophe?
    • You want to stay close to the leading edge of technology and services, but how do you do that while keeping your spending in check and within budget?

    Our Advice

    Critical Insight

    Windows 11 is a step forward in security, which is one of the primary reasons for the release of the new operating system. Windows 11 comes with a list of hardware requirements that enable the use of tools and features that, when combined, will reduce malware infections.

    Impact and Result

    Windows 11 hardware requirements will result in devices that are not eligible for the upgrade. Companies will be left to spend money on replacement devices. Following the Info-Tech guidance will help clients properly budget for hardware replacements before Windows 10 is no longer supported by Microsoft. Eligible devices can be upgraded, but Info-Tech guidance can help clients properly plan the upgrade using the upgrade ring approach.

    Prepare for the Upgrade to Windows 11 Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Prepare for the Upgrade to Windows 11 Deck – A look into some of the pros and cons of Microsoft’s latest desktop operating system, along with guidance on moving forward with this inevitable upgrade.

    Discover the reason for the release of Windows 11, what you require to be eligible for the upgrade, what features were added or updated, and what features were removed. Our guidance will assist you with a planned and controlled rollout of the Windows 11 upgrade. We also provide guidance on how to approach a device refresh plan if some devices are not eligible for Windows 11. The upgrade is inevitable, but you have time, and you have options.

    • Prepare for the Upgrade to Windows 11 Storyboard

    2. What Are My Options If My Devices Cannot Upgrade to Windows 11? – Build a Windows 11 Device Replacement budget with our Hardware Asset Management Budgeting Tool.

    This tool will help you budget for a hardware asset refresh and to adjust the budget as necessary to accommodate any unexpected changes. The tool can easily be modified to assist in developing and justifying the budget for hardware assets for a Windows 11 project. Follow the instructions on each tab and feel free to play with the HAM budgeting tool to fit your needs.

    • HAM Budgeting Tool
    [infographic]

    Further reading

    Prepare for the Upgrade to Windows 11

    The upgrade is inevitable, but you have time, and you have options.

    Analyst Perspective

    Upgrading to Windows 11 is easy, and while it should be properly investigated and planned, it should absolutely be an activity you undertake.

    “You hear that Mr. Anderson? That is the sound of inevitability.” ("The Matrix Quotes" )

    The fictitious Agent Smith uttered those words to Keanu Reeves’ character, Neo, in The Matrix in 1999, and while Agent Smith was using them in a very sinister and figurative context, the words could just as easily be applied to the concept of upgrading to the Windows 11 operating system from Microsoft in 2022.

    There have been two common, recurring themes in the media since late 2019. One is the global pandemic and the other is cyber-related crime. Microsoft is not in a position to make an impact on a novel coronavirus, but it does have the global market reach to influence end-user technology and it appears that it has done just that. Windows 11 is a step forward in endpoint security and functionality. It also solidifies the foundation for future innovations in end-user operating systems and how they are delivered. Windows-as-a-Service (WAAS) is the way forward for Microsoft. Windows 10 is living on borrowed time, with a defined end of support date of October 14, 2025. Upgrading to Windows 11 is easy, and while it should be properly investigated and planned, it should absolutely be an activity you undertake.

    It is inevitable!

    P.J. Ryan

    Research Director, Infrastructure & Operations

    Info-Tech Research Group

    Executive Summary

    Your Challenge

    • Windows 10 is going EOL in 2025. That is closer than you think.
    • Many of your endpoints are not eligible for the Windows 11 upgrade. You can’t afford to replace all your endpoints this year. How do you manage this Microsoft-initiated catastrophe?
    • You want to stay close to the leading edge of technology and services, but how do you do that while keeping your spending in check and within budget?

    Common Obstacles

    • The difference between Windows 10 and Windows 11 is not clear. Windows 11 looks like Windows 10 with some minor changes, mostly cosmetic. Many online users don’t see the need. Why upgrade? What are the benefits?
    • The cost of upgrading devices just to be eligible for Windows 11 is high.
    • Your end users don’t like change. This is not going to go over well!

    Info-Tech's Approach

    • Spend wisely. Space out your endpoint replacements and upgrades over several years. You do not have to upgrade everything right away.
    • Be patient. Windows 11 contained some bugs when it was initially released. Microsoft fixed most of the issues through monthly quality updates, but you should ensure that you are comfortable with the current level of functionality before you upgrade.
    • Use the upgrade ring approach. Test your applications with a small group first, and then stage the rollout to increasingly larger groups over time.

    Info-Tech Insight

    There is a lot of talk about Windows 11, but this is only an operating system upgrade, and it is not a major one. Understand what is new, what is added, and what is missing. Check your devices to determine how many are eligible and ineligible. Many organizations will have to spend capital on endpoint upgrades. Solid asset management practices will help.

    Insight summary

    Windows 11 is a step forward in security, which is one of the primary reasons for the release of the new operating system.

    Windows 11 comes with a list of hardware requirements that enable the use of tools and features that, when combined, will reduce malware infections.

    The hardware requirements for Windows 11 enable security features such as password-less logon, disk encryption, increased startup protection with secure boot, and virtualization-based security.

    Many organizations will have to spend capital on endpoint upgrades.

    Microsoft now insists that modern hardware is required for Windows 11 for not only security but also for improved stability. That same hardware requirement will mean that many devices that are only three or four years old (as well as older ones) may not be eligible for Windows 11.

    Windows 11 is a virtualization challenge for some providers.

    The hardware requirements for physical devices are also required for virtual devices. The TPM module appears to be the biggest challenge. Oracle VirtualBox and Citrix Hypervisor as well as AWS and Google are unable to support Windows 11 virtual devices as of the time of writing.

    Windows 10 will be supported by Microsoft until October 2025.

    That will remove some of the pressure felt due to the ineligibility of many devices and the need to refresh them. Take your time and plan it out, keeping within budget constraints. Use the upgrade ring approach for systems that are eligible for the Windows 11 upgrade.

    New look and feel, and a center screen taskbar.

    Corners are rounded, some controls look a little different, but overall Windows 11 is not a dramatic shift from Windows 10. It is easier to navigate and find features. Oh, and yes, the taskbar (and start button) is shifted to the center of the screen, but you can move them back to the left if desired.

    The education industry gets extra attention with the release of Windows 11.

    Windows 11 comes with multiple subscription-based education offerings, but it also now includes a new lightweight SE edition that is intended for the K-8 age group. Microsoft also released a Windows 11 Education SE specific laptop, at a very attractive price point. Other manufacturers also offer Windows 11 SE focused devices.

    Why Windows 11?

    Windows 10 was supposed to be the final desktop OS from Microsoft, wasn’t it?

    Maybe. It depends who you ask.

    Jerry Nixon, a Microsoft developer evangelist, gained notoriety when he uttered these words while at a Microsoft presentation as part of Microsoft Ignite in 2015: “Right now we’re releasing Windows 10, and because Windows 10 is the last version of Windows, we’re all still working on Windows 10,” (Hachman). Microsoft never officially made that statement. Interestingly enough, it never denied the comments made by Jerry Nixon either.

    Perhaps Microsoft released a new operating system as a financial grab, a way to make significant revenue?

    Nope.

    Windows 11 is a free upgrade or is included with any new computer purchase.

    Market share challenges?

    Doubtful.

    It’s true that Microsoft's market share of desktop operating systems is dropping while Apple OS X and Google Chrome OS are rising.

    In fact, Microsoft has relinquished over 13% of the market share since 2012 and Apple has almost doubled its market share. BUT:

    Microsoft is still holding 75.12% of the market while Apple is in the number 2 spot with 14.93% (gs.statcounter.com).

    The market share is worth noting for Microsoft but it hardly warrants a new operating system.

    New look and feel?

    Unlikely

    New start button and taskbar orientation, new search window, rounded corners, new visual look on some controls like the volume bar, new startup sound, new Windows logo, – all minor changes. Updates could achieve the same result.

    Security?

    Likely the main reason.

    Windows 11 comes with a list of hardware requirements that enable the use of tools and features that, when combined, will reduce malware infections.

    The hardware requirements for Windows 11 enable security features such as password-less logon, disk encryption, increased startup protection with secure boot, and virtualization-based security.

    The features are available on all Windows 11 physical devices, due to the common hardware requirements.

    Windows 11 hardware-based security

    These hardware options and features were available in Windows 10 but not enforced. With Windows 11, they are no longer optional. Below is a description and explanation of the main features.

    Feature What it is How it works
    TPM 2.0 (Trusted Platform Module) Chip TPM is a chip on the motherboard of the computer. It is used to store encryption keys, certificates, and passwords. TPM does this securely with tamper-proof prevention. It can also generate encryption keys and it includes its own unique encryption key that cannot be altered (helpdeskgeek.com). You do not need to enter your password once you setup Windows Hello, so the password is no longer easy to capture and steal. It is set up on a device per device basis, meaning if you go to a different device to sign in, your Windows Hello authentication will not follow you and you must set up your Hello pin or facial recognition again on that particular device. TPM (Trusted Platform Module) can store the credentials used by Windows Hello and encrypt them on the module.
    Windows Hello Windows Hello is an alternative to using a password for authentication. Users can use a pin, a fingerprint, or facial recognition to authenticate.
    Device Encryption Device encryption is only on when your device is off. It scrambles the data on your disk to make it unreadable unless you have the key to unscramble it. If your endpoint is stolen, the contents of the hard drive will remain encrypted and cannot be accessed by anyone unless they can properly authenticate on the device and allow the system to unscramble the encrypted data.
    UEFI Secure Boot Capable UEFI is an acronym for Unified Extensible Firmware Interface. It is an interface between the operating system and the computer firmware. Secure Boot, as part of the firmware interface, ensures that only unchangeable and approved software and drivers are loaded at startup and not any malware that may have infiltrated the system (Lumunge). UEFI, with Secure Boot, references a database containing keys and signatures of drivers and runtime code that is approved as well as forbidden. It will not let the system boot up unless the signature of the driver or run-time code that is trying to execute is approved. This UEFI Secure boot recognition process continues until control is handed over to the operating system.
    Virtualization Based Security (VBS) and Hypervisor-Protected Code Integrity (HVCI) VBS is security based on virtualization capabilities. It uses the virtualization features of the Windows operating system, specifically the Hyper-V hypervisor, to create and isolate a small chunk of memory that is isolated from the operating system. HVCI checks the integrity of code for violations. The Code Integrity check happens in the isolated virtual area of memory protected by the hypervisor, hence the acronym HVCI (Hypervisor Protected Code Integrity) (Murtaza). In the secure, isolated region of memory created by VBS with the hypervisor, Windows will run checks on the integrity of the code that runs various processes. The isolation protects the stored item from tampering by malware and similar threats. If they run incident free, they are released to the operating system and can run in the standard memory space. If issues are detected, the code will not be released, nor will it run in the standard memory space of the operating system, and damage or compromise will be prevented.

    How do all the hardware-based security features work?

    This scenario explains how a standard boot up and login should happen.

    You turn on your computer. Secure Boot authorizes the processes and UEFI hands over control to the operating system. Windows Hello works with TPM and uses a pin to authenticate the user and the operating systems gives you access to the Windows environment.

    Now imagine the same process with various compromised scenarios.

    You turn on your computer. Secure Boot does not recognize the signature presented to it by the second process in the boot sequence. You will be presented with a “Secure Boot Violation” message and an option to reboot. Your computer remains protected.

    You boot up and get past the secure boot process and UEFI passes control over to the Windows 11 operating system. Windows Hello asks for your pin, but you cannot remember the pin and incorrectly enter it three times before admitting temporary defeat. Windows Hello did not find a matching pin on the TPM and will not let you proceed. You cannot log in but in the eyes of the operating system, it has prevented an unauthorized login attempt.

    You power up your computer, log in without issue, and go about your morning routine of checking email, etc. You are not aware that malware has infiltrated your system and modified a page in system memory to run code and access the operating system kernel. VBS and HVCI check the integrity of that code and detect that it is malicious. The code remains isolated and prevented from running, protecting your system.

    TPM, Hello, UEFI with Secure Boot, VBS and HVCI all work together like a well-oiled machine.

    “Microsoft's rationale for Windows 11's strict official support requirements – including Secure Boot, a TPM 2.0 module, and virtualization support – has always been centered on security rather than raw performance.” – Andrew Cunningham, arstechnica.com

    “Windows 11 raises the bar for security by requiring hardware that can enable protections like Windows Hello, Device Encryption, virtualization-based security (VBS), hypervisor-protected code integrity (HVCI), and Secure Boot. These features in combination have been shown to reduce malware by 60% on tested devices.” – Steven J. Vaughan-Nichols, Computerworld

    Can any device upgrade to Windows 11?

    In addition to the security-related hardware requirements listed previously, which may exclude some devices from Windows 11 eligibility, Windows 11 also has a minimum requirement for other hardware components.

    Windows 7 and Windows 10 were publicized as being backward compatible and almost any hardware would be able to run those operating systems. That changed with Windows 11. Microsoft now insists that modern hardware is required for Windows 11 for not only security but also improved stability.

    Software Requirement

    You must be running Windows 10 version 2004 or greater to be eligible for a Windows 11 upgrade (“Windows 11 Requirements”).

    Complete hardware requirements for Windows 11

    • 1 GHz (or faster) compatible 64-bit processor with two or more cores
    • 4 GB RAM
    • 64 GB or more of storage space
    • Compatible with DirectX 12 or later with WDDM 2.0 driver
      • DirectX connects the hardware in your computer with Windows. It allows software to display graphics using the video card or play audio, as long as that software is DirectX compatible. Windows 11 requires version 12 (“What are DirectX 12 compatible graphics”).
      • WDDM is an acronym for Windows Display Driver Model. WDDM is the architecture for the graphics driver for Windows (“Windows Display Driver Model”).
      • Version 2.0 of WDDM is required for Windows 11.
    • 720p display greater than 9" diagonally with 8 bits per color channel
    • UEFI Secure Boot capable
    • TPM 2.0 chip
    • (“Windows 11 Requirements”)

    Windows 11 may challenge your virtual environment

    When Windows 11 was initially released, some IT administrators experienced issues when trying to install or upgrade to Windows 11 in the virtual world.

    The Challenge

    The issues appeared to be centered around the Windows 11 hardware requirements, which must be detected by the Windows 11 pre-install check before the operating system will install.

    The TPM 2.0 chip requirement was indeed a challenge and not offered as a configuration option with Citrix Hypervisor, the free VMware Workstation Player or Oracle VM VirtualBox when Windows 11 was released in October 2021, although it is on the roadmap for Oracle and Citrix Hypervisor. VMware provides alternative products to the free Workstation Player that do support a virtual TPM. Oracle and Citrix reported that the feature would be available in the future and Windows 11 would work on their platforms.

    Short-Term Solutions

    VMware and Microsoft users can add a vTPM hardware type when configuring a virtual Windows 11 machine. Microsoft Azure does offer Windows 11 as an option as a virtual desktop. Citrix Desktop-As-A-Service (DAAS) will connect to Azure, AWS, or Google Cloud and is only limited by the features of the hosting cloud service provider.

    Additional Insight

    According to Microsoft, any VM running Windows 11 must meet the following requirements (“Virtual Machine Support”):

    • It must be a generation 2 VM, and upgrading a generation 1 VM to Windows 11 (in-place) is not possible
    • 64 GB of storage or greater
    • Secure Boot capable with the virtual TPM enabled
    • 4 GB of memory or greater
    • 2 or more virtual processors
    • The CPU of the physical computer that is hosting the VM must meet the Windows 11 (“Windows Processor Requirements”)

    What’s new or updated in Windows 11?

    The following two slides highlight some of the new and updated features in Windows 11.

    Security

    The most important change with Windows 11 is what you cannot see – the security. Windows 11 adds requirements and controls to make the user and device more secure, as described in previous slides.

    Taskbar

    The most prominent change in relation to the look and feel of Windows 11 is the shifting of the taskbar (and Start button) to the center of the screen. Some users may find this more convenient but if you do not and prefer the taskbar and start button back on the left of your screen, you can change it in taskbar settings.

    Updated Apps

    Paint, Photos, Notepad, Media Player, Mail, and other standard Windows apps have been updated with a new look and in some cases minor enhancements.

    User Interface

    The first change users will notice after logging in to Windows 11 is the new user interface – the look and feel. You may not notice the additional colors added to the Windows palette, but you may have thought that the startup sound was different, and the logo also looks different. You would be correct. Other look-and-feel items that changed include the rounded corners on windows, slightly different icons, new wallpapers, and controls for volume and brightness are now a slide bar. File explorer and the settings app also have a new look.

    Microsoft Teams

    Microsoft Teams is now installed on the taskbar by default. Note that this is for a personal Microsoft account only. Teams for Work or School will have to be installed separately if you are using a work or school account.

    What’s new or updated in Windows 11?

    Snap Layouts

    Snap layouts have been enhanced and snap group functionality has been added. This will allow you to quickly snap one window to the side of the screen and open other Windows in the other side. This feature can be accessed by dragging the window you wish to snap to the left or right edge of the screen. The window should then automatically resize to occupy that half of the screen and allow you to select other Windows that are already open to occupy the remaining space on the screen. You can also hover your mouse over the maximize button in the upper right-hand corner of the window. A small screen with multiple snap layouts will appear for your selection. Multiple snapped Windows can be saved as a “Snap Group” that will open together if one of the group windows are snapped in the future.

    Widgets

    Widgets are expanding. Microsoft started the re-introduction of widgets in Windows 10, specifically focusing on the weather. Widgets now include other services such as news, sports, stock prices, and others.

    Android Apps

    Android apps can now run in Windows 11. You will have to use the Amazon store to access and install Android apps, but if it is available in the Amazon store, you can install it on Windows 11.

    Docking

    Docking has improved with Windows 11. Windows knows when you are docked and will minimize apps when you undock so they are not lost. They will appear automatically when you dock again.

    This is not intended to be an inclusive list but does cover some of the more prominent features.

    What’s missing from Windows 11?

    The following features are no longer found in Windows 11:

    • Backward compatibility
      • The introduction of the hardware requirements for Windows 11 removed the backward compatibility (from a hardware perspective) that made the transition from previous versions of Windows to their successor less of a hardware concern. If a computer could run Windows 7, then it could also run Windows 10. That does not automatically mean it can also run Windows 11.
    • Internet Explorer
      • Internet Explorer is no longer installed by default in Windows 11. Microsoft Edge is now the default browser for Windows. Other browsers can also be installed if preferred.
    • Tablet mode
      • Windows 11 does not have a "tablet" mode, but the operating system will maximize the active window and add more space between icons to make selecting them easier if the 2-in-1 hardware detects that you wish to use the device as a tablet (keyboard detached or device opened up beyond 180 degrees, etc.).
    • Semi-annual updates
      • It may take six months or more to realize that semi-annual feature updates are missing. Microsoft moved to an annual feature update schema but continued with monthly quality updates with Windows 11.
    • Specific apps
      • Several applications have been removed (but can be manually added from the Microsoft Store by the user). They include:
        • OneNote for Windows 10
        • 3D Viewer
        • Paint 3D
        • Skype
    • Cortana (by default)
      • Cortana is missing from Windows 11. It is installed but not enabled by default. Users can turn it on if desired.

    Microsoft included a complete list of features that have been removed or deprecated with Windows 11, which can be found here Windows 11 Specs and System Requirements.

    Windows 11 editions

    • Windows 11 is offered in several editions:
      • Windows 11 Home
      • Windows 11 Pro
      • Windows 11 Pro for Workstations
      • Windows 11 Enterprise Windows 11 for Education
      • Windows 11 SE for Education
    • Windows 11 hardware requirements and security features are common throughout all editions.
    • The new look and feel along with all the features mentioned previously are common to all editions as well.
    • Windows Home
      • Standard offering for home users
    • Pro versus Pro for Workstations
      • Windows 11 Pro and Pro for Workstations are both well suited for the business environment with available features such as support for Active Directory or Azure Active Directory, Windows Autopilot, OneDrive for Business, etc.
      • Windows Pro for Workstations is designed for increased demands on the hardware with the higher memory limits (2 TB vs. 6 TB) and processor count (2 CPU vs. 4 CPU).
      • Windows Pro for Workstations also features Resilient File System, Persistent Memory, and SMB Direct. Neither of these features are available in the Windows 11 Pro edition.
      • Windows 11 Pro and Pro for Workstations are both very business focused, although Pro may also be a common choice for non-business users (Home and Education).
    • Enterprise Offerings
      • Enterprise licenses are subscription based and are part of the Microsoft 365 suite of offerings.
      • Windows 11 Enterprise is Windows 11 Pro with some additional addons and functionality in areas such as device management, collaboration, and security services.
      • The level of the Microsoft 365 Enterprise subscription (E3 or E5) would dictate the additional features and functionality, such as the complete Microsoft Defender for Endpoint suite or the Microsoft phone system and Audio Conferencing, which are only available with the E5 subscription.

    Windows 11 Education Editions

    With the release of a laptop targeted specifically at the education market, Microsoft must be taking notice of the Google Chrome educational market penetration, especially with headlines like these.

    “40 Million Chromebooks in Use in Education” (Thurrott)

    “The Unprecedented Growth of the Chromebook Education Market Share” (Carklin)

    “Chromebooks Gain Market Share as Education Goes Online” (Hruska)

    “Chromebooks Gain Share of Education Market Despite Shortages” (Mandaro)

    “Chromebook sales skyrocketed in Q3 2020 with online education fueling demand” (Duke)

    • Education licenses are subscription based and are part of the Microsoft 365 suite of offerings. Educational pricing is one benefit of the Microsoft 365 Education model.
    • Windows 11 Education is Windows 11 Pro with some additional addons and functionality similar to the Enterprise offerings for Windows 11 in areas such as device management, collaboration, and security services. Windows 11 Education also adds some education specific settings such as Classroom Tools, which allow institutions to add new students and their devices to their own environment with fewer issues, and includes OneNote Class Notebook, Set Up School PCs app, and Take a Test app.
    • The level of the Microsoft 365 Education subscription (A3 or A5) would dictate the additional features and functionality, such as the complete Microsoft Defender for Endpoint suite or the Microsoft phone system and Audio Conferencing, which are only available with the A5 subscription.
    • Windows 11 SE for Education:
      • A cloud-first edition of Windows 11 specifically designed for the K-8 education market.
      • Windows 11 SE is a light version of Windows 11 that is designed to run on entry-level devices with better performance and security on that hardware.
      • Windows 11 SE requires Intune for Education and only IT admins can install applications.
    • Microsoft and others have come out with Windows SE specific devices at a low price point.
      • The Microsoft Surface Laptop SE comes pre-loaded with Windows 11 SE and can be purchased for US$249.00.
      • Dell, Asus, Acer, Lenovo, and others also offer Windows 11 SE specific devices (“Devices for Education”).

    Initial Reactions

    Below you can find some actual initial reactions to Windows 11.

    Initial reactions are mixed, as is to be expected with any new release of an operating system. The look and feel is new, but it is not a huge departure from the Windows 10 look and feel. Some new features are well received such as the snap feature.

    The shift of the taskbar (and start button) is the most popular topic of discussion online when it comes to Windows 11 reactions. Some love it and some do not. The best part about the shift of the taskbar is that you can adjust it in settings and move it back to its original location.

    The best thing about reactions is that they garner attention, and thanks in part to all the online reactions and comments, Microsoft is continually improving Windows 11 through quality updates and annual feature releases.

    “My 91-year-old Mum has found it easy!” Binns, Paul ITRG

    “It mostly looks quite nice and runs well.” Jmbpiano, Reddit user

    “It makes me feel more like a Mac user.” Chang, Ben Info-Tech

    “At its core, Windows 11 appears to be just Windows 10 with a fresh coat of paint splashed all over it.” Rouse, Rick RicksDailyTips.com

    “Love that I can snap between different page orientations.” Roberts, Jeremy Info-Tech

    “I finally feel like Microsoft is back on track again.” Jawed, Usama Neowin

    “A few of the things that seemed like issues at first have either turned out not to be or have been fixed with patches.” Jmbpiano, Reddit user

    “The new interface is genuinely intuitive, well-designed, and colorful.” House, Brett AnandTech

    “No issues. Have it out on about 50 stations.” Sandrews1313, Reddit User

    “The most striking change is to the Start menu.” Grabham, Dan pocket-lint.com

    How do I upgrade to Windows 11?

    The process is very similar to applying updates in Windows 10.

    • Windows 11 is offered as an upgrade through the standard Windows 10 update procedure. Windows Update will notify you when the Windows 11 upgrade is ready (assuming your device is eligible for Windows 11).
      • Allow the update (upgrade in this case) to proceed, reboot, and your endpoint will come back to life with Windows 11 installed and ready for you.
    • A fresh install can be delivered by downloading the required Windows 11 installation media from the Microsoft Software Download site for Windows 11.
    • Business users can control the timing and schedule of the Windows 11 rollout to corporate endpoints using Microsoft solutions such as WSUS, Configuration Manager, Intune and Endpoint Manager, or by using other endpoint management solutions.
    • WSUS and Configuration Manager will have to sync the product category for Windows 11 to manage the deployment.
    • Windows Update for Business policies will have to use the target version capability rather than using the feature update referrals alone.
    • Organizations using Intune and a Microsoft 365 E3 license will be able to use the Feature Update Deployments page to select Windows 11.
    • Other modern endpoint management solutions may also allow for a controlled deployment.

    Info-Tech Insight

    The upgrade itself may be a simple process but be prepared for the end-user reactions that will follow. Some will love it but others will despise it. It is not an optional upgrade in the long run, so everyone will have to learn to accept it.

    When can I upgrade to Windows 11?

    You can upgrade right now BUT there is no need to rush. Windows 11 was released in October 2021 but that doesn’t mean you have to upgrade everyone right away. Plan this out.

    • Build deployment rings into your Windows 11 upgrade approach: This approach, also referred to as Canary Releases or deployment rings, allows you to ensure that IT can support users if there's a major problem with the upgrade. Instead of disrupting all end users, you are only disrupting a portion of end users.
      • Deploy the initial update to your test environment.
      • After testing is successful or changes have been made, deploy Windows 11 to your pilot group of users.
      • After the pilot group gives you the thumbs up, deploy to the rest of production in phases. Phases are sometimes by office/location, sometimes by department, sometimes by persona (i.e. defer people that don't handle updates well), and usually by a combination of these factors.
      • Increase the size of each ring as you progress.
    • Always back up your data before any upgrade.

    Deployment Ring Example

    Pilot Ring - Individuals from all departments - 10 users

    Ring #1 - Dev, Finance - 20 Users

    Ring #2 - Research - 100 Users

    Ring #3 - Sales, IT, Marketing - 500 Users

    Upgrade your eligible devices and users to Windows 11

    Build Windows 11 Deployment Rings

    Instructions:

    1. Identify who will be in the pilot group. Use individuals instead of user groups.
    2. Identify how many standard rings you need. This number will be based on the total number of employees per office.
    3. Map groups to rings. Define which user groups will be in each ring.
    4. Allow some time to elapse between upgrades. Allow the first group to work with Windows 11 and identify any potential issues that may arise before upgrading the next group.
    5. Track and communicate. Record all information into a spreadsheet like the one on the right. This will aid in communication and tracking.
    Ring Department or Group Total Users Delay Time Before Next Group
    Pilot Ring Individuals from all departments 10 Three weeks
    Ring 1 Dev Finance 20 Two weeks
    Ring 2 Research 100 One week
    Ring 3 Sales, IT Marketing 500 N/A

    What are my options if my devices cannot upgrade to Windows 11?

    Don’t rush out to replace all the ineligible endpoint devices. You have some time to plan this out. Windows 10 will be available and supported by Microsoft until October 2025.

    Use asset management strategies and budget techniques in your Windows 11 upgrade approach:

    • Start with current inventory and determine which devices will not be eligible for upgrade to Windows 11.
    • Prioritize the devices for replacement, taking device age, the role of the user the device supports, and delivery times for remote users into consideration.
    • Take this opportunity to review overall device offerings and end-user compute strategy. This will help decide which devices to offer going forward while improving end-user satisfaction.
    • Determine the cost for replacement devices:
      • Compare vendor offerings using an RFP process.
    • Use the hardware asset management planning spreadsheet on the next slide to budget for the replacements over the coming months leading up to October 2025.

    Leverage Info-Tech research to improve your end-user computing strategy and hardware asset management processes:

    New to End User Computing Strategies? Start with Modernize and Transform Your End-User Computing Strategy.

    New to IT asset management? Use Info-Tech’s Implement Hardware Asset Management blueprint.

    Use Info-Tech’s HAM Budgeting Tool to plan your hardware asset budget

    Build a Windows 11 Device Replacement Budget

    The link below will open up a hardware asset management (HAM) budgeting tool. This tool can easily be modified to assist in developing and justifying the budget for hardware assets for the Windows 11 project. The tool will allow you to budget for hardware asset refresh and to adjust the budget as needed to accommodate any changes. Follow the instructions on each tab to complete the tool.

    A sample of a possible Windows 11 budgeting spreadsheet is shown on the right, but feel free to play with the HAM budgeting tool to fit your needs.

    HAM Budgeting Tool

    Windows 11 Replacement Schedule
    2022 2023 2024 2025
    Department Total to replace Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Left to allocate
    Finance 120 20 20 20 10 10 20 20 0
    HR 28 15 13 0
    IT 30 15 15 0
    Research 58 8 15 5 20 5 5 0
    Planning 80 10 15 15 10 15 15 0
    Other 160 5 30 5 15 15 30 30 30 0
    Totals 476 35 38 35 35 35 35 38 35 50 35 35 35 35 0

    Related Info-Tech Research

    Modernize and Transform Your End-User Computing Strategy

    This project helps support the workforce of the future by answering the following questions: What types of computing devices, provisioning models, and operating systems should be offered to end users? How will IT support devices? What are the policies and governance surrounding how devices are used? What actions are we taking and when? How do end-user devices support larger corporate priorities and strategies?

    Implement Hardware Asset Management

    This project will help you analyze the current state of your HAM program, define assets that will need to be managed, and build and involve the ITAM team from the beginning to help embed the change. It will also help you define standard policies, processes, and procedures for each stage of the hardware asset lifecycle, from procurement through to disposal.

    Bibliography

    aczechowski, et al. “Windows 11 Requirements.” Microsoft, 3 June 2022. Accessed 13 June 2022.

    Binns, Paul. Personal interview. 07 June 2022.

    Butler, Sydney. “What Is Trusted Platform Module (TPM) and How Does It Work?” Help Desk Geek, 5 August 2021. Accessed 18 May 2022.

    Carklin, Nicolette. “The Unprecedented Growth of the Chromebook Education Market Share.” Parallels International GmbH, 26 October 2021. Accessed 19 May 2022.

    Chang, Ben. Personal interview. 26 May 2022.

    Cunningham, Andrew. “Why Windows 11 has such strict hardware requirements, according to Microsoft.” Ars Technica, 27 August 2021. Accessed 19 May 2022.

    Dealnd-Han, et al. “Windows Processor Requirements.” Microsoft, 9 May 2022. Accessed 18 May 2022.

    “Desktop Operating Systems Market Share Worldwide.” Statcounter Globalstats, June 2021–June 2022. Accessed 17 May 2022.

    “Devices for education.” Microsoft, 2022. Accessed 13 June 2022.

    Duke, Kent. “Chromebook sales skyrocketed in Q3 2020 with online education fueling demand.” Android Police, 16 November 2020. Accessed 18 May 2022.

    Grabham, Dan. “Windows 11 first impressions: Our initial thoughts on using Microsoft's new OS.” Pocket-Lint, 24 June 2021. Accessed 3 June 2022.

    Hachman, Mark. “Why is there a Windows 11 if Windows 10 is the last Windows?” PCWorld, 18 June 2021. Accessed 17 May 2022.

    Howse, Brett. “What to Expect with Windows 11: A Day One Hands-On.” Anandtech, 16 November 2020. Accessed 3 June 2022.

    Hruska, Joel. “Chromebooks Gain Market Share as Education Goes Online.” Extremetech, 26 October 2020. Accessed 19 May 2022.

    Jawed, Usama. “I am finally excited about Windows 11 again.” Neowin, 26 February 2022. Accessed 3 June 2022.

    Jmbpiano. “Windows 11 - What are our initial thoughts and feelings?” Reddit, 22 November 2021. Accessed 3 June 2022.

    Lumunge, Erick. “UEFI and Legacy boot.” OpenGenus, n.d. Accessed 18 May 2022.

    Bibliography

    Mandaro, Laura. “Chromebooks Gain Share of Education Market Despite Shortages.” The Information, 9 September 2020. Accessed 19 May 2022.

    Murtaza, Fawad. “What Is Virtualization Based Security in Windows?” Valnet Inc, 24 October 2021. Accessed 17 May 2022.

    Roberts, Jeremy. Personal interview. 27 May 2022.

    Rouse, Rick. “My initial thoughts about Windows 11 (likes and dislikes).” RicksDailyTips.com, 5 September 2021. Accessed 3 June 2022.

    Sandrews1313. “Windows 11 - What are our initial thoughts and feelings?” Reddit, 22 November 2021. Accessed 3 June 2022.

    “The Matrix Quotes." Quotes.net, n.d. Accessed 18 May 2022.

    Thurrott, Paul.” Google: 40 Million Chromebooks in Use in Education.” Thurrott, 21 January 2020. Accessed 18 May 2022.

    Vaughan-Nichols, Steven J. “The real reason for Windows 11.” Computerworld, 6 July 2021, Accessed 19 May 2022.

    “Virtual Machine Support.” Microsoft,3 June 2022. Accessed 13 June 2022.

    “What are DirectX 12 compatible graphics and WDDM 2.x.” Wisecleaner, 20 August 2021. Accessed 19 May 2022.

    “Windows 11 Specs and System Requirements.” Microsoft, 2022. Accessed 13 June 2022.

    “Windows Display Driver Model.” MiniTool, n.d. Accessed 13 June 2022.

    Improve IT-Business Alignment Through an Internal SLA

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    • The business is rarely satisfied with IT service levels, yet there is no clear definition of what is acceptable.
    • Dissatisfaction with service levels is often based on perception. Your uptime might be four 9s, but the business only remembers the outages.
    • IT is left trying to hit a moving target with a limited budget and no agreement on where services levels need to improve.

    Our Advice

    Critical Insight

    • Business leaders have service level expectations regardless of whether there is a formal agreement. The SLA process enables IT to manage those expectations.
    • Track current service levels and report them in plain language (e.g. hours and minutes of downtime, not “how many 9s” which then need to be translated) to gain a clearer mutual understanding of current versus desired service levels.
    • Use past incidents to provide context (how much that hour of downtime actually impacted the business) in addition to a business impact analysis to define appropriate target service levels based on actual business need.

    Impact and Result

    Create an effective internal SLA by following a structured process to report current service levels and set realistic expectations with the business. This includes:

    • Defining the current achievable service level by establishing a metrics tracking and monitoring process.
    • Determining appropriate (not ideal) business needs.
    • Creating an SLA that clarifies expectations to reduce IT-business friction.

    Improve IT-Business Alignment Through an Internal SLA Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should create an internal SLA, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Scope the pilot project

    Establish the SLA pilot project and clearly document the problems and challenges that it will address.

    • Improve IT-Business Alignment Through an Internal SLA – Phase 1: Scope the Pilot Project
    • Internal SLA Process Flowcharts (PDF)
    • Internal SLA Process Flowcharts (Visio)
    • Build an Internal SLA Project Charter Template
    • Internal SLA Maturity Scorecard Tool

    2. Establish current service levels

    Expedite the SLA process by thoroughly, carefully, and clearly defining the current achievable service levels.

    • Improve IT-Business Alignment Through an Internal SLA – Phase 2: Determine Current Service Levels
    • Availability and Reliability SLA Metrics Tracking Template
    • Service Desk SLA Metrics Tracking Template
    • Service Catalog SLA Metrics Tracking Template

    3. Identify target service levels and create the SLA

    Create a living document that aligns business needs with IT targets by discovering the impact of your current service level offerings through a conversation with business peers.

    • Improve IT-Business Alignment Through an Internal SLA – Phase 3: Set Target Service Levels and Create the SLA
    • SLA Project Roadmap Tool
    • Availability Internal Service Level Agreement Template
    • Service Catalog Internal Service Level Agreement Template
    • Service Desk Internal Service Level Agreement Template
    • Internal SLA Executive Summary Presentation Template
    [infographic]

    Design Data-as-a-Service

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    • Parent Category Name: Data Management
    • Parent Category Link: /data-management
    • Lack of a consistent approach in accessing internal and external data within the organization and sharing data with third parties.
    • Data consumed by most organizations lacks proper data quality, data certification, standards tractability, and lineage.
    • Organizations are looking for guidance in terms of readily accessible data from others and data that can be shared with others or monetized.

    Our Advice

    Critical Insight

    • Despite data being everywhere, most organizations struggle to find accurate, trustworthy, and meaningful data when required.
    • Connecting to data should be as easy as connecting to the internet. This is achievable if all organizations start participating in the data marketplace ecosystem by leveraging a Data-as-a-Service (DaaS) framework.

    Impact and Result

    • Data marketplaces facilitate data sharing between the data producer and the data consumer. The data product must be carefully designed to truly benefit in today’s connected data ecosystem.
    • Follow Info-Tech’s step-by-step approach to establish your DaaS framework:
      1. Understand Data Ecosystem
      2. Design Data Products
      3. Establish DaaS framework

    Design Data-as-a-Service Research & Tools

    Start here – Read the Executive Brief

    Read our concise Executive Brief to find out why you should design Data-as-a-Service (DaaS), review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Understand data ecosystem

    Provide clear benefits of adopting the DaaS framework and solid rationale for moving towards a more connected data ecosystem and avoiding data silos.

    • Design Data-as-a-Service – Phase 1: Understand Data Ecosystem

    2. Design data product

    Leverage design thinking methodology and templates to document your most important data products.

    • Design Data-as-a-Service – Phase 2: Design Data Product

    3. Establish a DaaS framework

    Capture internal and external data sources critical to data products success for the organization and document an end-to-end DaaS framework.

    • Design Data-as-a-Service – Phase 3: Establish a DaaS Framework
    [infographic]

    Workshop: Design Data-as-a-Service

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Data Marketplace and DaaS Explained

    The Purpose

    The purpose of this module is to provide a clear understanding of the key concepts such as data marketplace, data sharing, and data products.

    Key Benefits Achieved

    This module will provide clear benefits of adopting the DaaS framework and solid rationale for moving towards a more connected data ecosystem and avoiding data silos.

    Activities

    1.1 Review the business context

    1.2 Understand the data ecosystem

    1.3 Draft products ideas and use cases

    1.4 Capture data product metrics

    Outputs

    Data product ideas

    Data sharing use cases

    Data product metrics

    2 Design Data Product

    The Purpose

    The purpose of this module is to leverage design thinking methodology and templates to document the most important data products.

    Key Benefits Achieved

    Data products design that incorporates end-to-end customer journey and stakeholder map.

    Activities

    2.1 Create a stakeholder map

    2.2 Establish a persona

    2.3 Data consumer journey map

    2.4 Document data product design

    Outputs

    Data product design

    3 Assess Data Sources

    The Purpose

    The purpose of this module is to capture internal and external data sources critical to data product success.

    Key Benefits Achieved

    Break down silos by integrating internal and external data sources

    Activities

    3.1 Review the conceptual data model

    3.2 Map internal and external data sources

    3.3 Document data sources

    Outputs

    Internal and external data sources relationship map

    4 Establish a DaaS Framework

    The Purpose

    The purpose of this module is to document end-to-end DaaS framework.

    Key Benefits Achieved

    End-to-end framework that breaks down silos and enables data product that can be exchanged for long-term success.

    Activities

    4.1 Design target state DaaS framework

    4.2 Document DaaS framework

    4.3 Assess the gaps between current and target environments

    4.4 Brainstorm initiatives to develop DaaS capabilities

    Outputs

    Target DaaS framework

    DaaS initiative

    Optimize the Current Testing Process for Enterprise Mobile Applications

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    • Your team has little or no experience in mobile testing.
    • You need to optimize current testing processes to include mobile.
    • You need to conduct an RFP for mobile testing tools.

    Our Advice

    Critical Insight

    • One-size-fits-all testing won’t work for mobile. The testing tools are fragmented.
    • Mobile offers many new test cases, so organizations can expect to spend more time testing.

    Impact and Result

    • Identify and address gaps between your current testing process and a target state that includes mobile testing.
    • Establish project value metrics to ensure business and technical requirements are met.

    Optimize the Current Testing Process for Enterprise Mobile Applications Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Assess the current testing state

    Determine a starting point for architecture and discuss pain points that will drive reusability.

    • Storyboard: Optimize the Current Testing Process for Enterprise Mobile Applications
    • Mobile Testing Project Charter Template
    • Visual SOP Template for Application Testing

    2. Determine the target state testing framework

    Document a preliminary list of test requirements and create vendor RFP and scoring.

    • Test Requirements Tool
    • Request for Proposal (RFP) Template

    3. Implement testing tools to support the testing SOP

    Create an implementation rollout plan.

    • Project Planning and Monitoring Tool

    Infographic

    Workshop: Optimize the Current Testing Process for Enterprise Mobile Applications

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Assess the Fit for Test Process Optimization

    The Purpose

    Understand mobile testing pain points.

    Evaluate current statistics and challenges around mobile testing and compare with your organization.

    Realize the benefits of mobile testing.

    Understand the differences of mobile testing.

    Assess your readiness for optimizing testing to include mobile.

    Key Benefits Achieved

    Preliminary understanding of how mobile testing is different from conventional approaches to testing apps.

    Understanding of how mobile testing can optimize your current testing process.

    Activities

    1.1 Understand the pain points experienced with mobile testing

    1.2 Evaluate current statistics and challenges of mobile testing and compare your organization

    1.3 Realize the benefits that come from mobile testing

    1.4 Understand the differences between mobile app testing and conventional app testing

    1.5 Assess your readiness for optimizing the testing process to include mobile

    Outputs

    Organizational state assessment for mobile testing

    2 Structure & Launch the Project

    The Purpose

    Identify stakeholders for testing requirements gathering.

    Create a project charter to obtain project approval.

    Present and obtain project charter sign-off.

    Key Benefits Achieved

    Well documented project charter.

    Approval to launch the project.

    Activities

    2.1 Identify stakeholders for testing requirements gathering

    2.2 Create a project charter to obtain project approval

    2.3 Present & obtain project charter sign-off

    Outputs

    Project objectives and scope

    Project roles and responsibilities

    3 Assess Current Testing State

    The Purpose

    Document your current non-mobile testing processes.

    Create a current testing visual SOP.

    Determine current testing pain points.

    Key Benefits Achieved

    Thorough understanding of current testing processes and pain points.

    Activities

    3.1 Document your current non-mobile testing processes

    3.2 Create a current state visual SOP

    3.3 Determine current testing pain points

    Outputs

    Documented current testing processes in the form of a visual SOP

    List of current testing pain points

    4 Determine Target State Testing Framework

    The Purpose

    Determine your target state for mobile testing.

    Choose vendors for the RFP process.

    Evaluate selected vendor(s) against testing requirements.

    Design mobile testing visual SOP(s).

    Key Benefits Achieved

    Prioritized list of testing requirements for mobile.

    Vendor selection for mobile testing solutions through an RFP process.

    New SOP designed to include both current testing and mobile testing processes.

    Activities

    4.1 Determine your target state for mobile testing by following Info-Tech’s framework as a starting point

    4.2 Design new SOP to include testing for mobile apps

    4.3 Translate all considered visual SOP mobile injections into requirements

    4.4 Document the preliminary list of test requirements in the RFP

    4.5 Determine which vendors to include for the RFP process

    4.6 Reach out to vendors for a request for proposal

    4.7 Objectively evaluate vendors against testing requirements

    4.8 Identify and assess the expected costs and impacts from determining your target state

    Outputs

    List of testing requirements for mobile

    Request for Proposal

    5 Implement Testing Tools to Support Your Testing SOP

    The Purpose

    Develop an implementation roadmap to integrate new testing initiatives.

    Anticipate potential roadblocks during implementation rollout.

    Operationalize mobile testing and ensure a smooth hand-off to IT operations.

    Key Benefits Achieved

    Creation of implementation project plan.

    List of approaches to mitigate potential implementation roadblocks.

    Achieving clean hand-off to IT ops team.

    Activities

    5.1 Develop a project plan to codify your current understanding of the scope of work

    5.2 Anticipate potential roadblocks during your tool’s implementation

    5.3 Operationalize your testing tools and ensure a smooth hand-off from the project team

    Outputs

    Mobile testing metrics implementation plan

    6 Conduct Your Retrospectives

    The Purpose

    Conduct regular retrospectives to consider areas for improvement.

    Adjust your processes, systems, and testing tools to improve performance and usability.

    Revisit implementation metrics to communicate project benefits.

    Leverage the lessons learned and apply them to other projects.

    Key Benefits Achieved

    Project specific metrics.

    Discovery of areas to improve.

    Activities

    6.1 Conduct regular retrospectives to consider areas for improvement

    6.2 Revisit your implementation metrics to communicate project benefits to business stakeholders

    6.3 Adjust your processes, systems, and testing tools to improve performance and usability

    6.4 Leverage the lessons learned and apply them to other IT projects

    Outputs

    Steps to improve your mobile testing

    Identify and Manage Security Risk Impacts on Your Organization

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    • Parent Category Name: Vendor Management
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    • More than any other time, our world is changing. As a result, organizations – and their vendors – need to be able to adapt their plans to accommodate risk on an unprecedented level.
    • A new global change will impact your organization at any given time. Ensure that you monitor threats appropriately and that your plans are flexible enough to manage the inevitable consequences.

    Our Advice

    Critical Insight

    • Identifying and managing a vendor’s potential security risk impacts on your organization requires multiple people in the organization across several functions. Those people all need coaching on the potential changes in the market and how these changes could introduce new risks.
    • Organizational leadership is often taken unaware during crises, and their plans lack the flexibility needed to adjust to significant market upheavals and surprise incidents.

    Impact and Result

    • Vendor management practices educate organizations on the potential risks from vendors in your market and suggest creative and alternative ways to avoid and manage them.
    • Prioritize and classify your vendors with quantifiable, standardized rankings.
    • Prioritize focus on your high-risk vendors.
    • Standardize your processes for identifying and monitoring vendor risks to manage potential impacts with our Security Risk Impact Tool.

    Identify and Manage Security Risk Impacts on Your Organization Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Identify and Manage Security Risk Impacts on Your Organization Deck – Use the research to better understand the negative impacts of vendor actions on your security.

    Use this research to identify and quantify the potential security impacts caused by vendors. Use Info-Tech’s approach to look at the security impacts from various perspectives to better prepare for issues that may arise.

    • Identify and Manage Security Risk Impacts on Your Organization Storyboard

    2. Security Risk Impact Tool – Use this tool to help identify and quantify the security impacts of negative vendor actions.

    By playing the “what if” game and asking probing questions to draw out – or eliminate – possible negative outcomes, everyone involved adds their insight into parts of the organization to gather a comprehensive picture of potential impacts.

    • Security Risk Impact Tool
    [infographic]

    Further reading

    Identify and Manage Security Risk Impacts on Your Organization

    Know where the attacks are coming from so you know where to protect.

    Analyst perspective

    It is time to start looking at risk realistically and move away from “trust but verify” toward zero trust.

    Frank Sewell, Research Director, Vendor Management

    Frank Sewell,
    Research Director, Vendor Management
    Info-Tech Research Group

    We are inundated with a barrage of news about security incidents on what seems like a daily basis. In such an environment, it is easy to forget that there are ways to help prevent such things from happening and that they have actual costs if we relax our diligence.

    Most people are aware of defense strategies that help keep their organization safe from direct attack and inside threats. Likewise, they expect their trusted partners to perform the same diligence. Unfortunately, as more organizations use cloud service vendors, the risks with n-party vendors are increasing.

    Over the last few years, we have learned the harsh lesson that downstream attacks affect more businesses than we ever expected as suppliers, manufacturers of base goods and materials, and rising transportation costs affect the global economy.

    “Trust but verify” – while a good concept – should give way to the more effective zero-trust model in favor of knowing it’s not a matter of if an incident happens but when.

    Executive Summary

    Your Challenge

    More than any other time, our world is changing. As a result, organizations – and their vendors – need to be able to adapt their plans to accommodate risk on an unprecedented level.

    A new global change will impact your organization at any given time. Ensure that you monitor threats appropriately and that your plans are flexible enough to manage the inevitable consequences.

    Common Obstacles

    Identifying and managing a vendor’s potential security risk impacts on your organization requires multiple people in the organization across several functions. Those people all need coaching on the potential changes in the market and how these changes could introduce new risks.

    Organizational leadership is often taken unaware during crises, and their plans lack the flexibility needed to adjust to significant market upheavals and surprise incidents.

    Info-Tech’s Approach

    Vendor management practices educate organizations on the potential risks from vendors in your market and suggest creative and alternative ways to avoid and manage them.

    Prioritize and classify your vendors with quantifiable, standardized rankings.

    Prioritize focus on your high-risk vendors.

    Standardize your processes for identifying and monitoring vendor risks to manage potential impacts with our Security Risk Impact Tool.

    Info-Tech Insight
    Organizations must evolve their security risk assessments to be more adaptive to respond to global changes in the market. Ongoing monitoring of third-party vendor risks and holding those vendors accountable throughout the vendor lifecycle are critical to preventing disastrous impacts.

    Info-Tech’s multi-blueprint series on vendor risk assessment

    There are many individual components of vendor risk beyond cybersecurity.

    Multi-blueprint series on vendor risk assessment

    This series will focus on the individual components of vendor risk and how vendor management practices can facilitate organizations’ understanding of those risks.

    Out of Scope:
    This series will not tackle risk governance, determining overall risk tolerance and appetite, or quantifying inherent risk.

    Security risk impacts

    Potential losses to the organization due to security incidents

    • In this blueprint we’ll explore security risks, particularly from third-party vendors, and their impacts.
    • Identify potentially disruptive events to assess the overall impact on organizations and implement adaptive measures to correct security plans.

    The world is constantly changing

    The IT market is constantly reacting to global influences. By anticipating changes, leaders can set expectations and work with their vendors to accommodate them.

    When the unexpected happens, being able to adapt quickly to new priorities ensures continued long-term business success.

    Below are some things no one expected to happen in the last few years:

    62% 83% 84%
    Ransomware attacks spiked 62% globally (and 158% in North America alone). 83% of companies increased organizational focus on third-party risk management in 2020. In a 2020 survey, 84% of organizations reported having experienced a third-party incident in the last three years.
    One Trust, 2022 Help Net Security, 2021 Deloitte, 2020

    Identify and manage security risk impacts on your organization

    Identify and manage security risk impacts on your organization

    Due diligence will enable successful outcomes.

    What is third-party risk?

    Third-Party Vendor: Anyone who provides goods or services to a company or individual in exchange for payment transacted with electronic instructions (Law Insider).

    Third-Party Risk: The potential threat presented to organizations’ employee and customer data, financial information, and operations from the organization’s supply chain and other outside parties that provide products and/or services and have access to privileged systems (Awake Security).

    It is essential to know not only who your vendors are but also who their vendors are (n-party vendors). Organizations often overlook that their vendors rely on others to support their business, and those layers can add risk to your organization.

    Identify and manage security risks

    Global Pandemic

    Very few people could have predicted that a global pandemic would interrupt business on the scale experienced today. Organizations should look at their lessons learned and incorporate adaptable preparations into their security planning and ongoing monitoring moving forward.

    Vendor Breaches

    The IT market is an ever-shifting environment; more organizations are relying on cloud service vendors, staff augmentation, and other outside resources. Organizations should hold these vendors (and their downstream vendors) to the same levels of security and standards of conduct that they hold their internal resources.

    Resource Shortages

    A lack of resources is often overlooked, but it’s easily recognized as a reason for a security incident. All too often, companies are unwilling to dedicate resources to their vendors’ security risk assessment and ongoing monitoring needs. Only once an incident occurs do companies decide it is time to reprioritize.

    Document Business Goals and Capabilities for Your IT Strategy

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    • Parent Category Name: IT Strategy
    • Parent Category Link: /it-strategy
    • As a strategic driver, IT needs to work with the business. Yet, traditionally IT has not worked hand-in-hand with the business. IT does not know what information it needs from the business to execute on its initiatives.
    • A faster time to new investment decisions mean that IT needs a repeatable and efficient process to understand what the business needs.
    • CIOs must execute strategic initiatives to create an IT function that can support the business. Most CIOs fail because of low business support.

    Our Advice

    Critical Insight

    • Understanding the business context is a must for all strategic IT initiatives. At its core, each strategic IT project requires answers to a specific set of questions regarding the business.
    • An effective CIO understands which part of the business context applies to which strategic IT project and, in turn, what questions to ask to uncover those insights.

    Impact and Result

    • Uncover what IT knows and needs to know about the business context. This is a necessary first step to begin each of Info-Tech’s strategic IT initiatives, which any CIO should complete.
    • Conduct efficient and repeatable business context discovery activities to uncover business context gaps.
    • Document the business context you have uncovered and streamline the process for executing on Info-Tech’s strategic CIO blueprints.

    Document Business Goals and Capabilities for Your IT Strategy Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should define the business context, review Info-Tech’s methodology, and understand how we can support you in completing key CIO strategic initiatives.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Identify and document the business needs of the organization

    Define the business context needed to complete strategic IT initiatives.

    • Document Business Goals and Capabilities for Your IT Strategy – Storyboard
    • Business Context Discovery Tool
    • Business Context Discovery Record Template
    • PESTLE Analysis Template
    • Strategy Alignment Map Template
    [infographic]

    Workshop: Document Business Goals and Capabilities for Your IT Strategy

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Identify the Missing Business Context (pre-work)

    The Purpose

    Conduct analysis and facilitate discussions to uncover business needs for IT.

    Key Benefits Achieved

    A baseline understanding of what business needs mean for IT

    Activities

    1.1 Define the strategic CIO initiatives our organization will pursue.

    1.2 Complete the Business Context Discovery Tool.

    1.3 Schedule relevant interviews.

    1.4 Select relevant Info-Tech diagnostics to conduct.

    Outputs

    Business context scope

    Completed Business Context Discovery Tool

    Completed Info-Tech diagnostics

    2 Uncover and Document the Missing Context

    The Purpose

    Analyze the outputs from step 1 and uncover the business context gaps.

    Key Benefits Achieved

    A thorough understanding of business needs and why IT should pursue certain initiatives

    Activities

    2.1 Conduct group or one-on-one interviews to identify the missing pieces of the business context.

    Outputs

    Documentation of answers to business context gaps

    3 Uncover and Document the Missing Context

    The Purpose

    Analyze the outputs from step 1 and uncover the business context gaps.

    Key Benefits Achieved

    A thorough understanding of business needs and why IT should pursue certain initiatives

    Activities

    3.1 Conduct group or one-on-one interviews to identify the missing pieces of the business context.

    Outputs

    Documentation of answers to business context gaps

    4 Review Business Context and Next Steps

    The Purpose

    Review findings and implications for IT’s strategic initiative.

    Key Benefits Achieved

    A thorough understanding of business needs and how IT’s strategic initiatives addresses those needs

    Activities

    4.1 Review documented business context with IT team.

    4.2 Discuss next steps for strategic CIO initiative execution.

    Outputs

    Finalized version of the business context

    Build a Value Measurement Framework

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    • Parent Category Name: Architecture & Strategy
    • Parent Category Link: /architecture-and-strategy
    • Rapid changes in today’s market require rapid, value-based decisions, and organizations that lack a shared definition of value fail to maintain their competitive advantage.
    • Different parts of an organization have different value drivers that must be given balanced consideration.
    • Focusing solely on revenue ignores the full extent of value creation in your organization and does not necessarily result in the right outcomes.

    Our Advice

    Critical Insight

    • Business is the authority on business value. While IT can identify some sources of value, business stakeholders must participate in the creation of a definition that is meaningful to the whole organization.
    • It’s about more than profit. Organizations must have a definition that encompasses all of the sources of value or they risk making short-term decisions with long-term negative impacts.
    • Technology creates business value. Treating IT as a cost center makes for short-sighted decisions in a world where every business process is enabled by technology.

    Impact and Result

    • Standardize your definition of business value. Work with your business partners to define the different sources of business value that are created through technology-enabled products and services.
    • Weigh your value drivers. Ensure that business and IT understand the relative weight and priority of the different sources of business value you have identified.
    • Use a balanced scorecard to understand value. Use the different value drivers to understand and prioritize different products, applications, projects, initiatives, and enhancements.

    Build a Value Measurement Framework Research & Tools

    Start here – read the Executive Brief

    Read this Executive Brief to understand why building a consistent and aligned framework to measure the value of your products and services is vital for setting priorities and getting the business on board.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Define your value drivers

    This phase will help you define and weigh value drivers based on overarching organizational priorities and goals.

    • Build a Value Measurement Framework – Phase 1: Define Your Value Drivers
    • Value Calculator

    2. Measure value

    This phase will help you analyze the value sources of your products and services and their alignment to value drivers to produce a value score that you can use for prioritization.

    • Build a Value Measurement Framework – Phase 2: Measure Value
    [infographic]

    Further reading

    Build a Value Measurement Framework

    Focus product delivery on business value–driven outcomes.

    ANALYST PERSPECTIVE

    "A meaningful measurable definition of value is the key to effectively managing the intake, prioritization, and delivery of technology-enabled products and services."

    Cole Cioran,

    Senior Director, Research – Application Development and Portfolio Management

    Info-Tech Research Group

    Our understanding of the problem

    This Research Is Designed For:

    • CIOs who need to understand the value IT creates
    • Application leaders who need to make good decisions on what work to prioritize and deliver
    • Application and project portfolio managers who need to ensure the portfolio creates business value
    • Product owners who are accountable for delivering value

    This Research Will Help You:

    • Define quality in your organization’s context from both business and IT perspectives.
    • Define a repeatable process to understand the value of a product, application, project, initiative, or enhancement.
    • Define value sources and metrics.
    • Create a tool to make it easier to balance different sources of value.

    This Research Will Also Assist:

    • Product and application delivery teams who want to make better decisions about what they deliver
    • Business analysts who need to make better decisions about how to prioritize their requirements

    This Research Will Help Them:

    • Create a meaningful relationship with business partners around what creates value for the organization.
    • Enable better understanding of your customers and their needs.

    Executive summary

    Situation

    • Measuring the business value provided by IT is critical for improving the relationship between business and IT.
    • Rapid changes in today’s market require rapid, value-based decisions.
    • Every organization has unique drivers that make it difficult to see the benefits based on time and impact approaches to prioritization.

    Complication

    • An organization’s lack of a shared definition of value leads to politics and decision making that does not have a firm, quantitative basis.
    • Different parts of an organization have different value drivers that must be given balanced consideration.
    • Focusing solely on revenue does not necessarily result in the right outcomes.

    Resolution

    • Standardize your definition of business value. Work with your business partners to define the different sources of business value that are created through technology-enabled products and services.
    • Weigh your value drivers. Ensure business and IT understand the relative weight and priority of the different sources of business value you have identified.
    • Use a balanced scorecard to understand value. Use the different value drivers to understand and prioritize different products, applications, projects, initiatives, and enhancements.

    Info-Tech Insight

    1. Business is the authority on business value. While IT can identify some sources of value, business stakeholders must participate in the creation of a definition that is meaningful to the whole organization.
    2. It’s about more than profit. Organizations must have a definition that encompasses all of the sources of value, or they risk making short-term decisions with long-term negative impacts.
    3. Technology creates business value. Treating IT as a cost center makes for short-sighted decisions in a world where every business process is enabled by technology.

    Software is not currently creating the right outcomes

    Software products are taking more and more out of IT budgets.

    38% of spend on IT employees goes to software roles.

    Source: Info-Tech’s Staffing Survey

    18% of opex is spent on software licenses.

    Source: SoftwareReviews.com

    33% of capex is spent on new software.

    However, the reception and value of software products do not justify the money invested.

    Only 34% of software is rated as both important and effective by users.

    Source: Info-Tech’s CIO Business Vision

    IT benchmarks do not help or matter to the business. Focus on the metrics that represent business outcomes.

    A pie chart is shown as an example to show how benchmarks do not help the business.

    IT departments have a tendency to measure only their own role-based activities and deliverables, which only prove useful for selling practice improvement services. Technology doesn’t exist for technology's sake. It’s in place to generate specific outcomes. IT and the business need to be aligned toward a common goal of enabling business outcomes, and that’s the important measurement.

    "In today’s connected world, IT and business must not speak different languages. "

    – Cognizant, 2017

    CxOs stress the importance of value as the most critical area for IT to improve reporting

    A bar graph is shown to demonstrate the CxOs importance of value. Business value metrics are 32% of significant improvement necessary, and 51% where some improvement is necessary.

    N=469 CxOs from Info-Tech’s CEO/CIO Alignment Diagnostic

    Key stakeholders want to know how you and your products or services help them realize their goals.

    While the basics of value are clear, few take the time to reach a common definition and means to measure and apply value

    Often, IT misses the opportunity to become a strategic partner because it doesn’t understand how to communicate and measure its value to the business.

    "Price is what you pay. Value is what you get."

    – Warren Buffett

    Being able to understand the value context will allow IT to articulate where IT spend supports business value and how it enables business goal achievement.

    Value is...

    Derived from business context

  • What is our business context?
  • Enabled through governance and strategy

  • Who sees the strategy through?
  • The underlying context for decision making

  • How is value applied to support decisions?
  • A measure of achievement

  • How do I measure?
  • Determine your business context by assessing the goals and defining the unique value drivers in your organization

    Competent organizations know that value cannot always be represented by revenue or reduced expenses. However, it is not always apparent how to envision the full spectrum of sources of value. Dissecting value by the benefit type and the value source’s orientation allows you to see the many ways in which a product or service brings value to the organization.

    A business value matrix is shown. It shows the relationship between reading customers, increase revenue, reduce costs, and enhance services.

    Financial Benefits vs. Improved Capabilities

    Financial Benefits refers to the degree to which the value source can be measured through monetary metrics and is often quite tangible. Human Benefits refers to how a product or service can deliver value through a user’s experience.

    Inward vs. Outward Orientation

    Inward refers to value sources that have an internal impact and improve your organization’s effectiveness and efficiency in performing its operations.Outward refers to value sources that come from your interaction with external factors, such as the market or your customers.

    Increase Revenue

    Reduce Costs

    Enhance Services

    Reach Customers

    Product or service functions that are specifically related to the impact on your organization’s ability to generate revenue.

    Reduction of overhead. They typically are less related to broad strategic vision or goals and more simply limit expenses that would occur had the product or service not been put in place.

    Functions that enable business capabilities that improve the organization’s ability to perform its internal operations.

    Application functions that enable and improve the interaction with customers or produce market information and insights.

    See your strategy through by involving both IT and the business

    Buy-in for your IT strategy comes from the ability to showcase value. IT needs to ensure it has an aligned understanding of what is valuable to the organization.

    Business value needs to first be established by the business. After that, IT can build a partnership with the business to determine what that value means in the context of IT products and services.

    The Business

    What the Business and IT have in common

    IT

    Keepers of the organization’s mission, vision, and value statements that define IT success. The business maintains the overall ownership and evaluation of the products along with those most familiar with the capabilities or processes enabled by technology.

    Business Value of Products and Services

    Technical subject matter experts of the products and services they deliver and maintain. Each IT function works together to ensure quality products and services are delivered up to stakeholder expectations.

    Measure your product or services with Info-Tech’s Value Measurement Framework (VMF) and value scores

    The VMF provides a consistent and less subjective approach to generating a value score for an application, product, service, or individual feature, by using business-defined value drivers and product-specific value metrics.

    Info-Tech's Value Measurement Framework is shown.

    A consistent set of established value drivers, sources, and metrics gives more accurate comparisons of relative value

    Value Drivers

    Value Sources

    Value Fulfillment Metrics

    Broad categories of values, weighed and prioritized based on overarching goals

    Instances of created value expressed as a “business outcome” of a particular function

    Units of measurement and estimated targets linked to a value source

    Reach Customers

    Customer Satisfaction

    Net Promoter Score

    Customer Loyalty

    # of Repeat Visits

    Create Revenue Streams

    Data Monetization

    Dollars Derived From Data Sales

    Leads Generation

    Leads Conversation Rate

    Operational Efficiency

    Operational Efficiency

    Number of Interactions

    Workflow Management

    Cycle Time

    Adhere to regulations & compliance

    Number of Policy Exceptions

    A balanced and weighted scorecard allows you to measure the various ways products generate value to the business

    The Info-Tech approach to measuring value applies the balanced value scorecard approach.

    Importance of value source

    X

    Impact of value source

    = Value Score

    Which is based on…

    Which is based on…

    Alignment to value driver

    Realistic targets for the KPI

    Which is weighed by…

    Which is estimated by…

    A 1-5 scale of the relative importance of the value driver to the organization

    A 1-5 scale of the application or feature’s ability to fulfill that value source

    +

    Importance of Value Source

    X

    Impact of Value Source

    +

    Importance of Value Source

    +

    Impact of Value Source

    +

    Importance of Value Source

    +

    Impact of Value Source

    +

    Importance of Value Source

    +

    Impact of Value Source

    =

    Balanced Business Value Score

    Value Score1 + VS2 + … + VSN = Overall Balance Value Score

    Value scores help support decisions. This blueprint looks specifically at four use cases for value scores.

    A value score is an input to the following activities:

    1. Prioritize Your Product Backlog
    2. Estimate the relative value of different product backlog items (i.e. epics, features, etc.) to ensure the highest value items are completed first.

      This blueprint can be used as an input into Info-Tech’s Build a Better Backlog.

    3. Prioritize Your Project Backlog
    4. Estimate the relative value of proposed new applications or major changes or enhancements to existing applications to ensure the right projects are selected and completed first.

      This blueprint can be used as an input into Info-Tech’s Optimize Project Intake, Approval, and Prioritization.

    5. Rationalize Your Applications
    6. Gauge the relative value from the current use of your applications to support strategic decision making such as retirement, consolidation, and further investments.

      This blueprint can be used as an input into Info-Tech’s Visualize Your Application Portfolio Strategy With a Business Value-Driven Roadmap.

    7. Categorize Application Tiers
    8. Gauge the relative value of your existing applications to distinguish your most to least important systems and build tailored support structures that limit the downtime of key value sources.

      This blueprint can be used as an input into Info-Tech’s Streamline Application Maintenance.

    The priorities, metrics, and a common understanding of value in your VMF carry over to many other Info-Tech blueprints

    Transition to Product Delivery

    Build a Product Roadmap

    Modernize Your SDLC

    Build a Strong Foundation for Quality

    Implement Agile Practices That Work

    Use Info-Tech’s Value Calculator

    The Value Calculator facilitates the activities surrounding defining and measuring the business value of your products and services.

    Use this tool to:

    • Weigh the importance of each Value Driver based on established organizational priorities.
    • Create a repository for Value Sources to provide consistency throughout each measurement.
    • Produce an Overall Balanced Value Score for a specific item.

    Info-Tech Deliverable

    A screenshot of Info-Tech's Value Calculator is shown.

    Populate the Value Calculator as you complete the activities and steps on the following slides.

    Limitations of the Value Measurement Framework

    "All models are wrong, but some are useful."

    – George E.P. Box, 1979

    Value is tricky: Value can be intangible, ambiguous, and cause all sorts of confusion, with the multiple, and often conflicting, priorities any organization is sure to have. You won’t likely come to a unified understanding of value or an agreement on whether one thing is more valuable than something else. However, this doesn’t mean you shouldn’t try. The VMF provides a means to organize various priorities in a meaningful way and to assess the relative value of a product or service to guide managers and decision makers on the right track and keep alignment with the rest of the organization.

    Relative value vs. ROI: This assessment produces a score to determine the value of a product or service relative to other products or services. Its primary function is to prioritize similar items (projects, epics, requirements, etc.) as opposed to producing a monetary value that can directly justify cost and make the case for a positive ROI.

    Apply caution with metrics: We live in a metric-crazed era, where everything is believed to be measurable. While there is little debate over recent advances in data, analytics, and our ability to trace business activity, some goals are still quite intangible, and managers stumble trying to link these goals to a quantifiable data source.

    In applying the VMF Info-Tech urges you to remember that metrics are not a magical solution. They should be treated as a tool in your toolbox and are sometimes no more than a rough gauge of performance. Carefully assign metrics to your products and services and do not disregard the informed subjective perspective when SMART metrics are unavailable.

    "One of the deadly diseases of management is running a company on visible figures alone."

    – William Edwards Deming, 1982

    Info-Tech’s Build a Value Measurement Framework glossary of terms

    This blueprint discusses value in a variety of ways. Use our glossary of terms to understand our specific focus.

    Value Measurement Framework (VMF)

    A method of measuring relative value for a product or service, or the various components within a product or service, through the use of metrics and weighted organizational priorities.

    Value Driver

    A board organizational goal that acts as a category for many value sources.

    Value Source

    A specific business goal or outcome that business and product or service capabilities are designed to fulfill.

    Value Fulfillment

    The degree to which a product or service impacts a business outcome, ideally linked to a metric.

    Value Score

    A measurement of the value fulfillment factored by the weight of the corresponding value driver.

    Overall Balanced Value Score

    The combined value scores of all value sources linked to a product or service.

    Relative Value

    A comparison of value between two similar items (i.e. applications to applications, projects to projects, feature to feature).

    Info-Tech offers various levels of support to best suit your needs

    DIY Toolkit

    “Our team has already made this critical project a priority, and we have the time and capability, but some guidance along the way would be helpful.”

    Guided Implementation

    “Our team knows that we need to fix a process, but we need assistance to determine where to focus. Some check-ins along the way would help keep us on track.”

    Workshop

    “We need to hit the ground running and get this project kicked off immediately. Our team has the ability to take this over once we get a framework and strategy in place.”

    Consulting

    “Our team does not have the time or the knowledge to take this project on. We need assistance through the entirety of this project.”

    Diagnostics and consistent frameworks used throughout all four options

    Build a Value Measurement Framework – project overview

    1. Define Your Value Drivers

    2. Measure Value

    Best-Practice Toolkit

    1.1 Identify your business value authorities.

    2.1 Define your value drivers.

    2.2 Weigh your value drivers.

    • Identify your product or service SMEs.
    • List your products or services items and components.
    • Identify your value sources.
    • Align to a value driver.
    • Assign metrics and gauge value fulfillment.

    Guided Implementations

    Identify the stakeholders who should be the authority on business value.

    Identify, define, and weigh the value drivers that will be used in your VMF and all proceeding value measurements.

    Identify the stakeholders who are the subject matter experts for your products or services.

    Measure the value of your products and services with value sources, fulfillment, and drivers.

    Outcome:

    • Value drivers and weights

    Outcome:

    • An initial list of reusable value sources and metrics
    • Value scores for your products or services

    Phase 1

    Define Your Value Drivers

    First determine your value drivers and add them to your VMF

    One of the main aspects of the VMF is to apply consistent and business-aligned weights to the products or services you will evaluate.

    This is why we establish your value drivers first:

    • Get the right executive-level “value authorities” to establish the overarching weights.
    • Build these into the backbone of the VMF to consistently apply to all your future measurements.
    An image of the Value Measure Framework is shown.

    Step 1.1: Identify Value Authorities

    Phase 1

    1.1: Identify Value Authorities

    1.2: Define Value Drivers

    Phase 2

    2.1: Identify Product or Service SMEs

    2.2: Measure Value

    This step will walk you through the following activities:

    • Identify your authorities on business value.

    This step involves the following participants:

    • Owners of your value measurement framework

    Outcomes of this step

    • Your list of targeted individuals to include in Step 2.1

    Business value is best defined and measured by the combined effort and perspective of both IT and the business

    Buy-in for your IT strategy comes from the ability to showcase value. IT needs to ensure it has an aligned understanding of what is valuable to the organization. First, priorities need to be established by the business. Second, IT can build a partnership with the business to determine what that value means in the context of IT products and services.

    The Business

    What the Business and IT have in common

    IT

    Keepers of the organization’s mission, vision, and value statements that define IT success. The business maintains the overall ownership and evaluation of the products along with those most familiar with the capabilities or processes enabled by technology.

    Business Value of Products and Services

    Technical subject matter experts of the products and services they deliver and maintain. Each IT function works together to ensure quality products and services are delivered up to stakeholder expectations.

    Engage key stakeholders to reach a consensus on organizational priorities and value drivers

    Engage these key players to create your value drivers:

    CEO: Who better holds the vision or mandate of the organization than its leader? Ideally, they are front and center for this discussion.

    CIO: IT must ensure that technical/practical considerations are taken into account when determining value.

    CFO: The CFO or designated representative will ensure that estimated costs and benefits can be used to manage the budgets.

    VPs: Application delivery and mgmt. is designed to generate value for the business. Senior management from business units must help define what that value is.

    Evaluators (PMO, PO, APM, etc.): Those primarily responsible for applying the VMF should be present and active in identifying and carefully defining your organization’s value drivers.

    Steering Committee: This established body, responsible for the strategic direction of the organization, is really the primary audience.

    Identify your authorities of business value to identify, define, and weigh value drivers

    1.1 Estimated Time: 15 minutes

    The objective of this exercise is to identify key business stakeholders involved in strategic decision making at an organizational level.

    1. Review your organization’s governance structure and any related materials.
    2. Identify your key business stakeholders. These individuals are the critical business strategic partners.
      1. Target those who represent the business at an organizational level and often comprise the organization’s governing bodies.
      2. Prioritize a product backlog – include product owners and product managers who are in tune with the specific value drivers of the product in question.

    INFO-TECH TIP

    If your organization does not have a formal governance structure, your stakeholders would be the key players in devising business strategy. For example:

    • CEO
    • CFO
    • BRMs
    • VPs

    Leverage your organizational chart, governing charter, and senior management knowledge to better identify key stakeholders.

    INPUT

    • Key decision maker roles

    OUTPUT

    • Targeted individuals to define and weigh value drivers

    Materials

    • N/A

    Participants

    • Owner of the value measurement framework

    Step 1.2: Define Value Drivers

    Phase 1

    1.1: Identify Value Authorities

    1.2: Define Value Drivers

    Phase 2

    2.1: Identify Product or Service SMEs

    2.2: Measure Value

    This step will walk you through the following activities:

    • Define your value drivers.
    • Weigh your value drivers.

    This step involves the following participants:

    • Owners of your value measurement framework
    • Authorities of business value

    Outcomes of this step

    • A list of your defined and weighted value drivers

    Value is based on business needs and vision

    Value is subjective. It is defined through the organization’s past achievement and its future objectives.

    Purpose & Mission

    Past Achievement & Current State

    Vision & Future State

    Culture & Leadership

    There must be a consensus view of what is valuable within the organization, and these values need to be shared across the enterprise. Instead of maintaining siloed views and fighting for priorities, all departments must have the same value and purpose in mind. These factors – purpose and mission, past achievement and current state, vision and future state, and culture and leadership – impact what is valuable to the organization.

    Value derives from the mission and vision of an organization; therefore, value is unique to each organization

    Business value represents what the business needs to do to achieve its target state. Establishing the mission and vision helps identify that target state.

    Mission

    Vision

    Business Value

    Why does the company exist?

    • Specify the company’s purpose, or reason for being, and use it to guide each day’s activities and decisions.

    What does the organization see itself becoming?

    • Identify the desired future state of the organization. The vision articulates the role the organization strives to play and the way it wants to be perceived by the customer.
    • State the ends, rather than the means, to get to the future state.

    What critical factors fulfill the mission and vision?

    • Articulate the important capabilities the business should have in order to achieve its objectives. All business activities must enable business value.
    • Communicate the means to achieve the mission and vision.

    Understand the many types of value your products or services produce

    Competent organizations know that value cannot always be represented by revenue or reduced expenses. However, it is not always apparent how to envision the full spectrum of value sources. Dissecting value by the benefit type and the value source’s orientation allows you to see the many ways in which a product or service brings value to the organization.

    A business value matrix is shown. It shows the relationship between reading customers, increase revenue, reduce costs, and enhance services.

    Financial Benefits vs. Improved Capabilities

    Financial Benefits refers to the degree to which the value source can be measured through monetary metrics and is often quite tangible. Human Benefits refers to how a product or service can deliver value through a user’s experience.

    Inward vs. Outward Orientation

    Inward refers to value sources that have an internal impact and improve your organization’s effectiveness and efficiency in performing its operations. Outward refers to value sources that come from your interaction with external factors, such as the market or your customers.

    Increase Revenue

    Reduce Costs

    Enhance Services

    Reach Customers

    Product or service functions that are specifically related to the impact on your organization’s ability to generate revenue.

    Reduction of overhead. They typically are less related to broad strategic vision or goals and more simply limit expenses that would occur had the product or service not been put in place.

    Functions that enable business capabilities that improve the organization’s ability to perform its internal operations.

    Application functions that enable and improve the interaction with customers or produce market information and insights.

    Expand past Info-Tech’s high-level value quadrants and identify the value drivers specific to your organization

    Different industries have a wide range of value drivers. Consider the difference between public and private entities with respect to generating revenue or reaching their customers or other external stakeholders. Even organizations in the same industry may have different values. For example, a mature, well-established manufacturer may view reputation and innovation as its highest-priority values, whereas a struggling manufacturer will see revenue or market share growth as its main drivers.

    Value Drivers

    Increase Revenue

    Reduce Costs

    Enhance Services

    Reach Customers

    • Revenue growth
    • Data monetization
    • Cost optimization
    • Labor reduction
    • Collaboration
    • Risk and compliance
    • Customer experience
    • Trust and reputation

    You do not need to dissect each quadrant into an exhaustive list of value drivers. Info-Tech recommends defining distinct value drivers only for the areas you’ve identified as critical to your organization’s core goals and objectives.

    Understand value drivers that enable revenue growth

    Direct Revenue

    This value driver is the ability of a product or service to directly produce revenue through core revenue streams.

    Can be derived from:

    • Creating revenue
    • Improving the revenue generation of an existing service
    • Preventing the loss of a revenue stream

    Be aware of the differences between your products and services that enable a revenue source and those that facilitate the flow of capital.

    Funding

    This value driver is the ability of a product or service to enable other types of funding unrelated to core revenue streams.

    Can be derived from:

    • Tax revenue
    • Fees, fines, and ticketing programs
    • Participating in government subsidy or grant programs

    Be aware of the difference between your products and services that enable a revenue source and those that facilitate the flow of capital.

    Scale & Growth

    In essence, this driver can be viewed as the potential for growth in market share or new developing revenue sources.

    Does the product or service:

    • Increase your market share
    • Help you maintain your market share

    Be cautious of which items you identify here, as many innovative activities may have some potential to generate future revenue. Stick to those with a strong connection to future revenue and don’t qualify for other value driver categories.

    Monetization of Assets

    This value driver is the ability of your products and services to generate additional assets.

    Can be derived from:

    • Sale of data
    • Sale of market or customer reports or analysis
    • Sale of IP

    This value source is often overlooked. If given the right attention, it can lead to a big win for IT’s role in the business.

    Understand value drivers that reduce costs

    Cost Reduction

    A cost reduction is a “hard” cost saving that is reflected as a tangible decrease to the bottom line.

    This can be derived from reduction of expenses such as:

    • Salaries and wages
    • Hardware/software maintenance
    • Infrastructure

    Cost reduction plays a critical role in an application’s ability to increase efficiency.

    Cost Avoidance

    A cost avoidance is a “soft” cost saving, typically achieved by preventing a cost from occurring in the first place (i.e. risk mitigation). Cost avoidance indirectly impacts the bottom line.

    This can be derived from prevention of expenses by:

    • Mitigating a business outage
    • Mitigating another risk event
    • Delaying a price increase

    Understand the value drivers that enhance your services

    Enable Core Operations

    Some applications are in place to facilitate and support the structure of the organization. These vary depending on the capabilities of your organization but should be assessed in relation to the organization’s culture and structure.

    • Enables a foundational capability
    • Enables a niche capability

    This example is intentionally broad, as “core operations” should be further dissected to define different capabilities with ranging priority.

    Compliance

    A product or service may be required in order to meet a regulatory requirement. In these cases, you need to be aware of the organizational risk of NOT implementing or maintaining a service in relation to those risks.

    In this case, the product or service is required in order to:

    • Prevent fines
    • Allow the organization to operate within a specific jurisdiction
    • Remediate audit gaps
    • Provide information required to validate compliance

    Internal Improvement

    An application’s ability to create value outside of its core operations and facilitate the transfer of information, insights, and knowledge.

    Value can be derived by:

    • Data analytics
    • Collaboration
    • Knowledge transfer
    • Organizational learning

    Innovation

    Innovation is typically an ill-defined value driver, as it refers to the ability of your products and services to explore new value streams.

    Consider:

    • Exploration into new markets and products
    • New methods of organizing resources and processes

    Innovation is one of the more divisive value drivers, as some organizations will strive to be cutting edge and others will want no part in taking such risks.

    Understand business value drivers that connect the business to your customers

    Policy

    Products and services can also be assessed in relation to whether they enable and support policies of the organization. Policies identify and reinforce required processes, organizational culture, and core values.

    Policy value can be derived from:

    • The service or initiative will produce outcomes in line with our core organizational values.
    • Products that enable sustainability and corporate social responsibility

    Experience

    Applications are often designed to improve the interaction between customer and product. This value type is most closely linked to product quality and user experience. Customers, in this sense, can also include any stakeholders who consume core offerings.

    Customer experience value can be derived from:

    • Improving customer satisfaction
    • Ease of use
    • Resolving a customer issue or identified pain point
    • Providing a competitive advantage for your customers

    Customer Information

    Understanding demand and customer trends is a core driver for all organizations. Data provided through understanding the ways, times, and reasons that consumers use your services is a key driver for growth and stability.

    Customer information value can be achieved when an app:

    • Addresses strategic opportunities or threats identified through analyzing trends
    • Prevents failures due to lack of capacity to meet demand
    • Connects resources to external sources to enable learning and growth within the organization

    Trust & Reputation

    Products and services are designed to enable goals of digital ethics and are highly linked to your organization’s brand strategy.

    Trust and reputation can also be described as:

    • Customer loyalty and sustainability
    • Customer privacy and digital ethics

    Prioritizing this value source is critical, as traditional priorities can often come at the expense of trust and reputation.

    Define your value drivers

    1.2 Estimated Time: 1.5 hours

    The objective of this exercise is to establish a common understanding of the different values of the organization.

    1. Place your business value authorities at the center of this exercise.
    2. Collect all the documents your organization has on the mission and vision, strategy, governance, and target state, which may be defined by enterprise architecture.
    3. Identify the company mission and vision. Simply transfer the information from the mission and vision document into the appropriate spaces in the business value statement.
    4. Determine the organization’s business value drivers. Use the mission and vision, as well as the information from the collected documents, to formulate your own idea of business values.
    5. Use value driver template on the next slide to define the value driver, including:
    • Value Driver Name
    • Description
    • Related Business Capabilities – If available, review business architecture materials, such as business capability maps.
    • Established KPI and Targets – If available, include any organization-wide established KPIs related to your value driver. These KPIs will likely be used or influence the metrics eventually assigned to your applications.

    INPUT

    • Mission, vision, value statements

    OUTPUT

    • List and description of value drivers

    Materials

    • Whiteboard
    • Markers

    Participants

    • Business value authorities
    • Owner of value measurement framework

    Example Value Driver

    Value Driver Name

    Reach Customers

    Value Driver Description

    Our organization’s ability to provide quality products and experience to our core customers

    Value Driver Weight

    10/10

    Related Business Capabilities

    • Customer Services
    • Marketing
      • Customer Segmentation
      • Customer Journey Mapping
    • Product Delivery
      • User Experience Design
      • User Acceptance Testing

    Key Business Outcomes, KPIs, and Targets

    • Improved Customer Satisfaction
      • Net Promotor Score: 80%
    • Improved Loyalty
      • Repeat Sales: 30%
      • Customer Retention: 25%
      • Customer Lifetime Value: $2,500
    • Improved Interaction
      • Repeat Visits: 50%
      • Account Conversation Rates: 40%

    Weigh your value drivers

    1.3 Estimated Time: 30 minutes

    The objective of this exercise is to prioritize your value drivers based on their relative importance to the business.

    1. Again, place the business value authorities at the center of this exercise.
    2. In order to determine priority, divide 100% among your value drivers, allocating a percentage to each based on its relative importance to the organization.
    3. Normalize those percentages on to a scale of 1 to 10, which will act as the weights for your value drivers.

    INPUT

    • Mission, vision, value statements

    OUTPUT

    • Weights for value drivers

    Materials

    • Whiteboard
    • Markers

    Participants

    • Business value authorities
    • Owner of value measurement framework

    Weigh your value drivers

    1.3 Estimated Time: 30 minutes

    Value Driver

    Percentage Allocation

    1 to 10 Weight

    Revenue and other funding

    24%

    9

    Cost reduction

    8%

    3

    Compliance

    5%

    2

    Customer value

    30%

    10

    Operations

    13%

    7

    Innovation

    5%

    2

    Sustainability and social responsibility

    2%

    1

    Internal learning and development

    3%

    1

    Future growth

    10%

    5

    Total

    100%

    Carry results over to the Value Calculator

    1.3

    Document results of this activity in the “Value Drivers” tab of the Value Calculator.

    A screenshot of Info-Tech's Value Calculator is shown.

    List your value drivers.

    Define or describe your value drivers.

    Use this tool to create a repository for value sources to reuse and maintain consistency across your measurements.

    Enter the weight of each value driver in terms of importance to the organization.

    Phase 2

    Measure Value

    Step 2.1: Identify Product or Service SMEs

    Phase 1

    1.1: Identify Value Authorities

    1.2: Define Value Drivers

    Phase 2

    2.1: Identify Product or Service SMEs

    2.2: Measure Value

    This step will walk you through the following activities:

    • Identify your product or service SMEs.
    • List your product or services items and components.

    This step involves the following participants:

    • Owners of your value measurement framework
    • Product or service SMEs

    Outcomes of this step

    • Your list of targeted individuals to include in Step 2.2

    Identify the products and services you are evaluating and break down their various components for the VMF

    In order to get a full evaluation of a product or service you need to understand its multiple facets, functions, features capabilities, requirements, or any language you use to describe its various components.

    An image of the value measure framework is shown.

    Decompose a product or service:

    • Get the right subject matter experts in place who know the business and technical aspects of the product or service.
    • Decompose the product or service to capture all necessary components.

    Before beginning, consider how your use case will impact your value measurement approach

    This table looks at how the different use cases of the VMF call for variations of this analysis, is directed at different roles, and relies on participation from different subject matter experts to provide business context.

    Use Case (uses of the VMF applied in this blueprint)

    Value (current vs. future value)

    Item (the singular entity you are producing a value score for)

    Components (the various facets of that entity that need to be considered)

    Scope (# of systems undergoing analysis)

    Evaluator (typical role responsible for applying the VMF)

    Cadence (when and why do you apply the VMF)

    Information Sources (what documents, tools, etc., do you need to leverage)

    SMEs (who needs to participate to define and measure value)

    1. Prioritize Your Product Backlog

    You are estimating future value of proposed changes to an application.

    Product backlog items (epic, feature, etc.) in your product backlog

    • Features
    • User stories
    • Enablers

    A product

    Product owner

    Continuously apply the VMF to prioritize new and changing product backlog items.

    • Epic hypothesis, documentation
    • Lean business case

    Product manager

    ????

    2. Prioritize Your Project Backlog

    Proposed projects in your project backlog

    • Benefits
    • Outcomes
    • Requirements

    Multiple existing and/or new applications

    Project portfolio manager

    Apply the VMF during your project intake process as new projects are proposed.

    • Completed project request forms
    • Completed business case forms
    • Project charters
    • Business requirements documents

    Project manager

    Product owners

    Business analysts

    3. Application Rationalization

    You are measuring current value of existing applications and their features.

    An application in your portfolio

    The uses of the application (features, function, capabilities)

    A subset of applications or the full portfolio

    Application portfolio manager

    During an application rationalization initiative:

    • Iteratively collect information and perform value measurements.
    • Structure your iterations based on functional areas to target the specific SMEs who can speak to a particular subset of applications.
    • Business capability maps

    Business process owners

    Business unit representatives

    Business architects

    Application architects

    Application SMEs

    4. Application Categorization

    The full portfolio

    Application maintenance or operations manager

    • SLAs
    • Business capability maps

    Identify your product or service SMEs

    2.1 Estimated Time: 15 minutes

    The objective of this exercise is to identify specific business stakeholders who can speak to the business outcomes of your applications at a functional level.

    1. Review your related materials that reference the stakeholders for the scoped products and services (i.e. capability maps, org charts, stakeholder maps).
    2. Identify your specific business stakeholders and application SMEs. These individuals represent the business at a functional level and are in tune with the business outcomes of their operations and the applications that support their operations.
      1. Use Case 1 – Product Owner, Product Manager
      2. Use Case 2 – Project Portfolio Manager, Project Manager, Product Owners, Business Process Owners, Appropriate Business Unit Representatives
      3. Use Case 3 – Application Portfolio Manager, Product Owners, Business Analysts, Application SMEs, Business Process Owners, Appropriate Business Unit Representatives
      4. Use Case 4 – Application Maintenance Manager, Operations Managers, Application Portfolio Manager, Product Owners, Application SMEs, Business Process Owners, Appropriate Business Unit Representatives

    INPUT

    • Specific product or service knowledge

    OUTPUT

    • Targeted individuals to measure specific products or services

    Materials

    • Whiteboard
    • Markers

    Participants

    • Owner of value measurement framework

    Use Case 1: Collect and review all of the product backlog items

    Prioritizing your product backlog (epics, features, etc.) requires a consistent method of measuring the value of your product backlog items (PBIs) to continuously compare their value relative to one another. This should be treated as an ongoing initiative as new items are added and existing items change, but an initial introduction of the VMF will require you to collect and analyze all of the items in your backlog.

    Regardless of producing a value score for an epic, feature, or user story, your focus should be on identifying their various value sources. Review your product’s artifact documentation, toolsets, or other information sources to extract the business outcomes, impact, benefits, KPIs, or any other description of a value source.

    High

    Epics

    Carefully valuated with input from multiple stakeholders, using metrics and consistent scoring

    Level of valuation effort per PBI

    User Stories

    Collaboratively valuated by the product owner and teams based on alignment and traceability to corresponding epic or feature

    Low

    Raw Ideas

    Intuitively valuated by the product owner based on alignment to product vision and organization value drivers

    What’s in your backlog?

    You may need to create standards for defining and measuring your different PBIs. Traceability can be critical here, as defined business outcomes for features or user stories may be documented at an epic level.

    Additional Research

    Build a Better Backlog helps you define and organize your product backlog items.

    Use Case 2: Review the scope and requirements of the project to determine all of the business outcomes

    Depending on where your project is in your intake process, there should be some degree of stated business outcomes or benefits. This may be a less refined description in the form of a project request or business case document, or it could be more defined in a project charter, business requirements document/toolset, or work breakdown structure (WBS). Regardless of the information source, to make proper use of the VMF you need a clear understanding of the various business outcomes to establish the new or improved value sources for the proposed project.

    Project

    User Requirements

    Business Requirements

    System Requirements

    1

    1

    1

    2

    2

    2

    3

    3

    4

    Set Metrics Early

    Good project intake documentation begins the discussion of KPIs early on. This alerts teams to the intended value and gives your PMO the ability to integrate it into the workload of other proposed or approved projects.

    Additional Research

    Optimize Project Intake, Approval, and Prioritization provides templates to define proposed project benefits and outcomes.

    Use Cases 3 & 4: Ensure you’ve listed all of each application’s uses (functions, features, capabilities, etc.) and user groups

    An application can enable multiple capabilities, perform a variety of functions, and have a range of different user groups. Therefore, a single application can produce multiple value sources, which range in type, impact, and significance to the business’ overarching priorities. In order to effectively measure the overall value of an application you need to determine all of the ways in which that application is used and apply a business-downward view of your applications.

    Business Capability

    • Sub-capability
    • Process
    • Task

    Application

    • Module
    • Feature
    • Function

    Aim for Business Use

    Simply listing the business capabilities of an app can be too high level. Regardless of your organization’s terminology, you need to establish all of the different uses and users of an application to properly measure all of the facets of its value.

    Additional Research

    Discover Your Applications helps you identify and define the business use and features of your applications.

    List your product or services items and components

    2.2 Estimated Time: 15 minutes

    The objective of this exercise is to produce a list of the different items that you are scoring and ensure you have considered all relevant components.

    1. List each item you intend to produce a value score for:
      1. Use Case 1 – This may be the epics in your product backlog.
      2. Use Case 2 – This may be the projects in your project backlog.
      3. Use Cases 3 & 4 – This may be the applications in your portfolio. For this approach Info-Tech strongly recommends iteratively assessing the portfolio to produce a list of a subset of applications.
    2. For each item list its various components:
      1. Use Case 1 – This may be the features or user stories of an epic.
      2. Use Case 2 – This may be the business requirements of a project.
      3. Use Cases 3 & 4 – This may be the modules, features, functions, capabilities, or subsystems of an application.

    Item

    Components

    Add Customer Portal (Epic)

    User story #1: As a sales team member I need to process customer info.

    User story #2: As a customer I want access to…

    Transition to the Cloud (Project)

    Requirement #1: Build Checkout Cart

    NFR – Build integration with data store

    CRM (Application)

    Order Processing (module), Returns & Claims (module), Analytics & Reporting (Feature)

    INPUT

    • Product or service knowledge

    OUTPUT

    • Detailed list of items and components

    Materials

    • Whiteboard
    • Markers

    Participants

    • Owner of value measurement framework
    • Product or service SMEs

    Use Cases 3 & 4: Create a functional view of your applications (optional)

    2.3 Estimated Time: 1 hour

    The objective of this exercise is to establish the different use cases of an application.

    1. Recall the functional requirements and business capabilities for your applications.
    2. List the various actors who will be interacting with your applications and list the consumers who will be receiving the information from the applications.
    3. Based on your functional requirements, list the use cases that the actors will perform to deliver the necessary information to consumers. Each use case serves as a core function of the application. See the diagram below for an example.
    4. Sometimes several use cases are completed before information is sent to consumers. Use arrows to demonstrate the flow of information from one use case to another.

    Example: Ordering Products Online

    Actors

    Order Customer

    Order Online

    Search Products

    Consumers

    Submit Delivery Information

    Order Customer

    Pay Order

    Bank

    INPUT

    • Product or service knowledge

    OUTPUT

    • Product or service function

    Materials

    • Whiteboard
    • Markers

    Participants

    • Application architect
    • Enterprise architect
    • Business and IT stakeholders
    • Business analyst
    • Development teams

    Use Cases 3 & 4: Create a functional view of your applications (optional) (cont’d.)

    2.3 Estimated Time: 1 hour

    5. Align your application’s use cases to the appropriate business capabilities and stakeholder objectives.

    Example:

    Stakeholder Objective: Automate Client Creation Processes

    Business Capability: Account Management

    Function: Create Client Profile

    Function: Search Client Profiles

    Business Capability: Sales Transaction Management

    Function: Order Online

    Function: Search Products Function: Search Products

    Function: Submit Delivery Information

    Function: Pay Order

    Step 2.2: Measure Value

    Phase 1

    1.1: Identify Value Authorities

    1.2: Define Value Drivers

    Phase 2

    2.1: Identify Product or Service SMEs

    2.2: Measure Value

    This step will walk you through the following activities:

    • Identify your value sources.
    • Align to a value driver.
    • Assign metrics and gauge value fulfillment.

    This step involves the following participants:

    • Owners of your value measurement framework
    • Product or service SMEs

    Outcomes of this step

    • An initial list of reusable value sources and metrics
    • Value scores for your products or services

    Use your VMF and a repeatable process to produce value scores for all of your items

    With your products or services broken down, you can then determine a list of value sources, as well as their alignment to a value driver and a gauge of their value fulfillment, which in turn indicate the importance and impact of a value source respectively.

    A image of the value measure framework is shown.

    Lastly, we produce a value score for all items:

    • Determine business outcomes and value sources.
    • Align to the appropriate value driver.
    • Use metrics as the gauge of value fulfillment.
    • Collect your score.
    • Repeat.

    The business outcome is the impact the product or service has on the intended business activity

    Business outcomes are the business-oriented results produced by organization’s capabilities and the applications that support those capabilities. The value source is, in essence, “How does the application impact the outcome?” and this can be either qualitative or quantitative.

    Quantitative

    Qualitative

    Key Words

    Examples

    Key Words

    Examples

    Faster, cheaper

    Deliver faster

    Better

    Better user experience

    More, less

    More registrations per week

    Private

    Enhanced privacy

    Increase, decrease

    Decrease clerical errors

    Easier

    Easier to input data

    Can, cannot

    Can access their own records

    Improved

    Improved screen flow

    Do not have to

    Do not have to print form

    Enjoyable

    Enjoyable user experience

    Compliant

    Complies with regulation 12

    Transparent

    Transparent progress

    Consistent

    Standardized information gathered

    Richer

    Richer data availability

    Adapted from Agile Coach Journal.

    Measure value – Identify your value sources

    2.4 Estimated Time: 30 minutes

    The objective of this exercise is to establish the different value sources of a product or service.

    1. List the items you are producing an overall balance value score for. These can be products, services, projects, applications, product backlog items, epics, etc.
    2. For each item, list its various business outcomes in the form of a description that includes:
      1. The item being measured
      2. Business capability or activity
      3. How the item impacts said capability or activity

    Consider applying the user story format for future value sources or a variation for current value sources.

    As a (user), I want to (activity) so that I get (impact)

    INPUT

    • Product or service knowledge
    • Business process knowledge

    OUTPUT

    • List of value sources

    Materials

    • Whiteboard
    • Markers

    Participants

    • Owner of value measurement framework
    • Product or service SMEs

    Measure value – Align to a value driver

    2.5 Estimated Time: 30 minutes

    The objective of this exercise is to determine the value driver for each value source.

    1. Align each value source to a value driver. Choose between options A and B.
      1. Using a whiteboard, draw out a 2 x 2 business value matrix or an adapted version based on your own organizational value drivers. Place each value source in the appropriate quadrant.
        1. Increase Revenue
        2. Reduce Costs
        3. Enhance Services
        4. Reach Customers
      2. Using a whiteboard or large sticky pads, create a section for each value driver. Place each value source with the appropriate value driver.

    INPUT

    • Product or service knowledge
    • Business process knowledge

    OUTPUT

    • Value driver weight

    Materials

    • Whiteboard
    • Markers

    Participants

    • Owner of value measurement framework
    • Product or service SMEs

    Brainstorm the different sources of business value (cont’d.)

    2.5

    Example:

    An example of activity 2.5 is shown.

    Carry results over to the Value Calculator

    2.5

    Document results of this activity in the Value Calculator in the Item {#} tab.

    A screenshot of the Value Calculator is shown.

    List your Value Sources

    Your Value Driver weights will auto-populate

    Aim, but do not reach, for SMART metrics

    Creating meaningful metrics

    S pecific

    M easureable

    A chievable

    R ealisitic

    T ime-based

    Follow the SMART framework when adding metrics to the VMF.

    The intention of SMART goals and metrics is to make sure you have chosen a gauge that will:

    • Reflect the actual business outcome or value source you are measuring.
    • Ensure all relevant stakeholders understand the goals or value you are driving towards.
    • Ensure you actually have the means to capture the performance.

    Info-Tech Insight

    Metrics are NOT a magical solution. They should be treated as a tool in your toolbox and are sometimes no more than a rough gauge of performance. Carefully assign metrics to your products and services and do not disregard the informed subjective perspective when SMART metrics are unavailable.

    Info-Tech Best Practice

    One last critical consideration here is the degree of effort required to collect the metric compared to the value of the analysis you are performing. Assessing whether or not to invest in a project should apply the rigor of carefully selecting and measuring value. However, performing a rationalization of the full app portfolio will likely lead to analysis paralysis. Taking an informed subjective perspective may be the better route.

    Measure value – Assign metrics and gauge value fulfillment

    2.6 30-60 minutes

    The objective of this exercise is to determine an appropriate metric for each value source.

    1. For each value source assign a metric that will be the unit of measurement to gauge the value fulfilment of the application.
    2. Review the product or services performance with the metric
      1. Use case 1&2 (Proposed Applications and/or Features) - You will need to estimate the degree of impact the product or services will have on your selected metric.
      2. Use case 3&4 (Existing Applications and/or Features) – You can review historically how the product or service has performed with your selected metric
    3. Determine a value fulfillment on a scale of 1 – 10.
    4. 10 = The product or service far exceeds expectations and targets on the metric.

      5 = the product or service meets expectations on this metric.

      1 = the product or service underperforms on this metric.

    INPUT

    • Product or service knowledge
    • Business process knowledge

    OUTPUT

    • Value driver weight

    Materials

    • Whiteboard
    • Markers

    Participants

    • Owner of value measurement framework
    • Product or service SMEs

    Carry results over to the Value Calculator

    2.6

    Document results of this activity in the Value Calculator in the Item {#} tab.

    A screenshot of Info-Tech's Value Calculator is shown.

    Assign Metrics.

    Consider using current or estimated performance and targets.

    Assess the impact on the value source with the value fulfillment.

    Collect your Overall Balanced Value Score

    Appendix

    Bibliography

    Brown, Alex. “Calculating Business Value.” Agile 2014 Orlando – July 13, 2014. Scrum Inc. 2014. Web. 20 Nov. 2017.

    Brown, Roger. “Defining Business Value.” Scrum Gathering San Diego 2017. Agile Coach Journal. Web.

    Curtis, Bill. “The Business Value of Application Internal Quality.” CAST. 6 April 2009. Web. 20 Nov. 2017.

    Fleet, Neville, Joan Lasselle, and Paul Zimmerman. “Using a Balance Scorecard to Measure the Productivity and Value of Technical Documentation Organizations.” CIDM. April 2008. Web. 20 Nov. 2017.

    Harris, Michael. “Measuring the Business Value of IT.” David Consulting Group. 20 Nov. 2017.

    Intrafocus. “What is a Balanced Scorecard?” Intrafocus. Web. 20 Nov. 2017

    Kerzner, Harold. Project Management: A Systems Approach to Planning, Scheduling, and Controlling. 12th ed., Wiley, 2017.

    Lankhorst, Marc., et al. “Architecture-Based IT Valuation.” Via Nova Architectura. 31 March 2010. Web. 20 Nov. 2017.

    Rachlin, Sue, and John Marshall. “Value Measuring Methodology.” Federal CIO Council, Best Practices Committee. October 2002. Web. April 2019.

    Thiagarajan, Srinivasan. “Bridging the Gap: Enabling IT to Deliver Better Business Outcomes.” Cognizant. July 2017. Web. April 2019.

    Improve IT Team Effectiveness

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    • Parent Category Name: Lead
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    • Organizations rely on team-based work arrangements to provide organizational benefits and to help them better navigate the volatile, uncertain, complex, and ambiguous (VUCA) operating environment.
    • This is becoming more challenging in a hybrid model as interactions now rely less on casual encounters and now must become more intentional.
    • A high-performing team is more than productive. They are more resilient and able to recognize opportunities. They are proactive instead of reactive due to trust and a high level of communication and collaboration.
    • IT teams are more unique, which also provides unique challenges other teams don’t experience.

    Our Advice

    Critical Insight

    IT teams have:

    • Multiple disciplines that tend to operate in parallel versus within a sequence of events.
    • Multiple incumbent roles where people operate in parallel versus needing to share information to produce an outcome.
    • Multiple stakeholders who create a tension with competing priorities.

    Impact and Result

    Use Info-Tech’s phased approach to diagnose your team and use the IDEA model to drive team effectiveness.

    The IDEA model includes four factors to identify team challenges and focus on areas for improvement: identity, decision making, exchanges within the team, and atmosphere of team psychological safety.

    Improve IT Team Effectiveness Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Team Effectiveness Storyboard – A step-by-step document that walks you through how to properly assess your team’s effectiveness and activities that will identify solutions to overcome.

    The storyboard will walk you through three critical steps to assess, analyze, and build solutions to improve your team’s effectiveness.

  • Having your team members complete an assessment.
  • Reviewing and sharing the results.
  • Building a list of activities to select from based on the assessment results to ensure you target the problem you are facing.
    • Improve IT Team Effectiveness Storyboard – Phases 1-3

    2. The Team Effectiveness Survey – A tool that will determine what areas you are doing well in and where you can improve team relations and increase productivity.

    Each stage has a deliverable that will support your journey on increasing effectiveness starting with how to communicate to the assessment which will accumulate into a team charter and action plan.

    • IT Team Effectiveness Survey
    • IT Team Effectiveness Survey Tool

    3. Facilitation Guide – A collection of activities to select from and use with your team.

    The Facilitation Guide contains instructions to facilitating several activities aligned to each area of the IDEA Model to target your approach directly to your team’s results.

  • Determining roles and responsibilities on the team.
  • Creating a decision-making model that outlines levels of authority and who makes the decisions.
  • Assessing the team communications flow, which highlights the communication flow on the team and any bottlenecks.
  • Building a communication poster that articulates methods used to share different information within the team.
    • Improve IT Team Effectiveness Facilitation Guide
    • Identity – Responsibilities and Dependencies
    • Decision Making Accountability Workbook
    • Exchanges – Team Communications Flow
    • Exchanges – Communications Guide Poster Template
    • Atmosphere – SCARF Worksheet

    4. Action Plan – A template to help build your team action plan.

    The Action Plan Template captures next steps for the team on what they are committing to in order to build a more effective team.

    • Action Plan Template

    5. Team Charter – A template to create a charter for a work group or project team.

    A Team Charter captures the agreements your team makes with each other in terms of accepted behaviors and how they will communicate, make decisions, and create an environment that everyone feels safe contributing in.

    • IT Team Charter Template

    Infographic

    Workshop: Improve IT Team Effectiveness

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Assess the Team

    The Purpose

    Determine if proceeding is valuable.

    Key Benefits Achieved

    Set context for team members.

    Activities

    1.1 Review the business context.

    1.2 Identify IT team members to be included.

    1.3 Determine goals and objectives.

    1.4 Build execution plan and determine messaging.

    1.5 Complete IDEA Model assessment.

    Outputs

    Execution and communication plan

    IDEA Model assessment distributed

    2 Review Results and Action Plan

    The Purpose

    Review results to identify areas of strength and opportunity.

    Key Benefits Achieved

    As a team, discuss results and determine actions.

    Activities

    2.1 Debrief results with leadership team.

    2.2 Share results with team.

    2.3 Identify areas of focus.

    2.4 Identify IDEA Model activities to support objectives and explore areas of focus.

    Outputs

    IDEA assessment results

    Selection of specific activities to be facilitated

    3 Document and Measure

    The Purpose

    Review results to identify areas of strength and opportunity.

    Key Benefits Achieved

    build an action plan of solutions to incorporate into team norms.

    Activities

    3.1 Create team charter.

    3.2 Determine action plan for improvement.

    3.3 Determine metrics.

    3.4 Determine frequency of check-ins.

    Outputs

    Team Charter

    Action Plan

    Further reading

    Improve IT Team Effectiveness

    Implement the four critical factors required for all high-performing teams.

    Analyst Perspective

    All teams need to operate effectively; however, IT teams experience unique challenges.

    IT often struggles to move from an effective to a high-performing team due to the very nature of their work. They work across multiple disciplines and with multiple stakeholders.

    When operating across many disciplines it can become more difficult to identify the connections or points of interactions that define effective teams and separate them from being a working group or focus on their individual performance.

    IT employees also work in close partnership with multiple teams outside their IT domain, which can create confusion as to what team are they a primary member of. The tendency is to advocate for or on behalf of the team they primarily work with instead of bringing the IT mindset and alignment to IT roadmap and goals to serve their stakeholders.

    A Picture of Amanda Mathieson

    Amanda Mathieson
    Research Director, People & Leadership Practice
    Info-Tech Research Group

    Executive Summary

    The Challenge

    Organizations rely on team-based work arrangements to provide organizational benefits and better navigate the volatile, uncertain, complex, and ambiguous (VUCA) operating environment.

    This is becoming more challenging in a hybrid environment as interactions now rely less on casual encounters and must become more intentional.

    A high-performing team is more than productive. They are more resilient and able to recognize opportunities. They are proactive instead of reactive due to the trust and high level of communication and collaboration.

    Common Obstacles

    IT teams are more unique, which also provides unique challenges other teams don't experience:

    • Multiple disciplines that tend to operate in parallel versus within a sequence of events
    • Multiple incumbent roles where people operate in parallel versus needing to share information to produce an outcome
    • Multiple stakeholders that create a tension with competing priorities

    Info-Tech's Approach

    Use Info-Tech's phased approach to diagnose your team and use the IDEA model to drive team effectiveness.

    The IDEA model includes four factors to identify team challenges and focus on areas for improvement: identity, decision making, exchanges within the team, and atmosphere of team psychological safety.

    Info-Tech Insight

    IT teams often fail to reach their full potential because teamwork presents unique challenges and complexities due to the work they do across the organization and within their own group. Silos, not working together, and not sharing knowledge are all statements that indicate a problem. As a leader it's difficult to determine what to do first to navigate the different desires and personalities on a team.

    How this blueprint will help

    Assess, diagnose, and address issues to realize your team's full potential.

    This research helps IT support:

    • Work Teams: Operate under one organizational unit or function. Their membership is generally stable with well-defined roles.
    • Project Teams: Typically, are time-limited teams formed to produce a particular output or project. Their membership and expertise tend to vary over time.
    • Management or Leadership Teams: Provide direction and guidance to the organization and are accountable for overall performance. Membership is structured by the hierarchy of the organization and includes a diverse set of skills, experience, and expertise.

    Traditionally, organizations have tried to fix ineffective teams by focusing on these four issues: composition, leadership competencies, individual-level performance, and organizational barriers. While these factors are important, our research has shown it is beneficial to focus on the four factors of effective teams addressed in this blueprint first. Then, if additional improvement is needed, shift your focus to the traditional issue areas.

    Common obstacles

    These barriers make it difficult to address effectiveness for many IT teams:

    • Teams do not use one standard set of processes because they may have a wide variety of assignments requiring different sets of processes.
      Source: Freshworks
    • There are multiple disciplines within IT that require vastly different skill sets. Finding the connection points can be difficult when on the surface it seems like success doesn't require interconnectivity.
    • IT has many people in the same roles that act independently based on the stakeholder or internal customer they are serving. This can lead to duplication of effort if information and solutions aren't shared.
    • IT serves many parts of the organization that can bring competing priorities both across the groups they support and with the IT strategy and roadmap itself. Many IT leaders work directly in or for the business, which can see them associate with the internal client team more than their IT team – another layer of conflicting priorities.

    IT also experience challenges with maturity and data silos

    48%

    of IT respondents rate their team as low maturity.

    Maturity is defined by the value they provide the business, ranging from firefighting to innovative partner.

    Source: Info-Tech Research Group, Tech Trends, 2022

    20 Hours

    Data Silos: Teams waste more than 20 hours per month due to poor collaboration and communication.

    Source: Bloomfire, 2022

    Current realities require teams to operate effectively

    How High-Performing Teams Respond:

    Volatile: High degree of change happening at a rapid pace, making it difficult for organizations to respond effectively.

    Teams are more adaptable to change because they know how to take advantage of each others' diverse skills and experience.

    Uncertain: All possible outcomes are not known, and we cannot accurately assess the probability of outcomes that are known.

    Teams are better able to navigate uncertainty because they know how to work through complex challenges and feel trusted and empowered to change approach when needed.

    Complex: There are numerous risk factors, making it difficult to get a clear sense of what to do in any given situation.

    Teams can reduce complexity by working together to identify and plan to appropriately mitigate risk factors.

    Ambiguous: There is a lack of clarity with respect to the causes and consequences of events.

    Teams can reduce ambiguity through diverse situational knowledge, improving their ability to identify cause and effect.

    Teams struggle to realize their full potential

    Poor Communication

    To excel, teams must recognize and adapt to the unique communication styles and preferences of their members.

    To find the "just right" amount of communication for your team, communication and collaboration expectations should be set upfront.

    85% of tech workers don't feel comfortable speaking in meetings.
    Source: Hypercontext, 2022

    Decision Making

    Decision making is a key component of team effectiveness. Teams are often responsible for decisions without having proper authority.

    Establishing a team decision-making process becomes more complicated when appropriate decision-making processes vary according to the level of interdependency between team members and organizational culture.

    20% of respondents say their organization excels at decision making.
    Source: McKinsey, 2019

    Resolving Conflicts

    It is common for teams to avoid/ignore conflict – often out of fear. People fail to see how conflict can be healthy for teams if managed properly.

    Leaders assume mature adults will resolve conflicts on their own. This is not always the case as people involved in conflicts can lack an objective perspective due to charged emotions.

    56% of respondents prioritize restoring harmony in conflict and will push own needs aside.
    Source: Niagara Institute, 2022

    Teams with a shared purpose are more engaged and have higher performance

    Increased Engagement

    3.5x

    Having a shared team goal drives higher engagement. When individuals feel like part of a team working toward a shared goal, they are 3.5x more likely to be engaged.

    Source: McLean & Company, Employee Engagement Survey, IT respondents, 2023; N=5,427

    90%

    Engaged employees are stronger performers with 90% reporting they regularly accomplish more than what is expected.

    Source: McLean & Company, Employee Engagement Survey, IT respondents, 2023; N=4,363

    Effective and high-performing teams exchange information freely. They are clear on the purpose and goals of the organization, which enable empowerment.

    Info-Tech Insight

    Clear decision-making processes allow employees to focus on getting the work done versus navigating the system.

    Case Study

    Project Aristotle at Google – What makes a team effective at Google?

    INDUSTRY: Technology
    SOURCE: reWork

    Challenge

    Google wanted to clearly define what makes a team effective to drive a consistent meaning among its employees. The challenge was to determine more than quantitative measures, because more is not always better as it can just mean more mistakes to fix, and include the qualitative factors that bring some groups of people together better than others.

    Solution

    There was no pattern in the data it studied so Google stepped back and defined what a team is before embarking on defining effectiveness. There is a clear difference between a work group (a collection of people with little interdependence) and a team that is highly interdependent and relies on each other to share problems and learn from one another. Defining the different meanings took time and Google found that different levels of the organization were defining effectiveness differently.

    Results

    Google ended up with clear definitions that were co-created by all employees, which helped drive the meaning behind the behaviors. More importantly it was also able to define factors that had no bearing on effectiveness; one of which is very relevant in today's hybrid world – colocation.

    It was discovered that teams need to trust, have clarity around goals, have structure, and know the impact their work has.

    Overcoming barriers

    Teams often lack the skills or knowledge to increase effectiveness and performance.

    • Leaders struggle with team strife and ineffectiveness.
    • A leader's ability to connect with and engage team members is vital for driving desired outcomes. However, many team leads struggle to deal with low-performing or conflict-ridden teams.
    • Without adequate training on providing feedback, coaching, and managing difficult conversations, team leads often do not have the skills to positively affect team performance – and they do not appreciate the impact their actions have on desired outcomes.
    • Team leads often find it difficult to invest time and resources in addressing challenges when the team is working toward deadlines.
    • Team leads who are new to a management role within the organization often struggle to transition from independent contributor to leader – especially when they are tasked with managing team members who are former peers.
    • Some team leads believe that soliciting help will be viewed as a personal failure, so they are reluctant to seek support for team performance management from more-senior leaders.

    It's unrealistic to expect struggling teams to improve without outside help; if they were able to, they would have already done so.
    To improve, teams require:

    • A clearly defined team identity
    • A clearly defined decision-making paradigm
    • Consistently productive exchanges within the team
    • An atmosphere of psychological safety

    BUT these are the very things they are lacking when they're struggling.

    An image of Info-Tech's Insights for Improving IT Team Effectiveness.

    Improving team effectiveness

    Use the Info-Tech IDEA Model to assess and improve your team's effectiveness.

    Begin by assessing, recognizing, and addressing challenges in:

    • Identity – team goals, roles, responsibilities, and accountabilities
    • Decision-making paradigms and processes within the team.
    • Exchanges of information, motivation, and emotions between team members
    • Atmosphere of team psychological safety

    IDEA Model of Team Effectiveness

    Effective Team

    • Identity
    • Decisions
    • Exchanges
    • Atmosphere

    Info-Tech offers various levels of support to best suit your needs

    DIY Toolkit

    “Our team has already made this critical project a priority, and we have the time and capability, but some guidance along the way would be helpful.”

    Guided Implementation

    “Our team knows that we need to fix a process, but we need assistance to determine where to focus. Some check-ins along the way would help keep us on track.”

    Workshop

    “We need to hit the ground running and get this project kicked off immediately. Our team has the ability to take this over once we get a framework and strategy in place.”

    Consulting

    “Our team does not have the time or the knowledge to take this project on. We need assistance through the entirety of this project.”

    Diagnostics and consistent frameworks used throughout all four options

    Guided Implementation

    What does a typical GI on this topic look like?

    Phase 1: Assess the team Phase 2: Review results and action plan Phase 3: Document and measure

    Call #1: Scope requirements, objectives, and your specific challenges.
    Call #2: Prepare to assess your team(s) using the assessment tool.

    Call #3: Review the assessment results and plan next steps.
    Call #4: Review results with team and determine focus using IDEA model to identify activity based on results.
    Call #5: Complete activity to determine solutions to build your action plan.

    Call #6: Build out your team agreement.
    Call #7: Identify measures and frequency of check-ins to monitor progress.

    A Guided Implementation (GI) is a series of calls with an Info-Tech analyst to help implement our best practices in your organization.

    A typical GI is 6 to 12 calls over the course of 4 to 6 months.

    Workshop Overview

    Contact your account representative for more information.
    workshops@infotech.com 1-888-670-8889

    Day 1
    (Half Day)

    Day 2

    Day 3

    Day 4

    Determine objectives and assess

    Review survey results

    Determine and conduct activities to increase effectiveness

    Bridge the gap and
    create the strategy

    Activities

    With Leader – 1 hour
    1.1 Review the business context.
    1.2 Identify IT team members to be included.
    1.3 Determine goals and objectives.
    1.4 Build execution plan and determine messaging.
    With Team – 90 minutes
    1.5 Share messaging, set context.
    1.6 Complete Team Effectiveness Survey.

    2.1 Debrief results with leadership team.
    2.2 Share results with team.
    2.3 Identify areas of focus.
    2.4 Identify IDEA Model activities to support objectives and explore areas of focus.

    3.1 Conduct IDEA Model Activities:

    • Identify – Clarify goals, roles, and responsibilities.
    • Decisions – Determine levels of authority; decision-making process.
    • Exchanges – Review information shared with communication methods and preferred styles of each team member.
    • Atmosphere – Create a psychologically safe environment.

    3.2 Record outcomes and actions.

    4.1 Create team charter or agreement.
    4.2 Identify metrics to measure progress.
    4.3 Identify risks.
    4.4 Determine frequency of check-ins to review progress.
    4.5 Check-in with sponsor.

    Deliverables

    1. Execution and communication plan
    2. Team Effectiveness Survey
    1. Assessment results
    2. IDEA Model team-building activities
    1. List of solutions to incorporate into team norms
    2. Action Plan
    1. Team Charter

    Phase 1

    Assess the team

    Phase 1

    Phase 2

    Phase 3

    1.1 Identify team members
    and behaviors to improve using IDEA Model
    1.2 Determine messaging including follow-up plan
    1.3 Send survey

    1.1 Review results with team
    1.2 Determine IDEA focus area(s)
    1.3 Conduct activity to determine solutions

    1.1 Document outcomes and actions
    1.2 Create team charter
    1.3 Identify metrics to show success
    1.4 Schedule check-in

    Improving team effectiveness

    Use the Info-Tech IDEA Model to assess and improve your team's effectiveness

    Begin by assessing, recognizing, and addressing challenges in:

    • Identity – team goals, roles, responsibilities, and accountabilities.
    • Decision-making paradigms and processes within the team.
    • Exchanges of information, motivation, and emotions between team members.
    • Atmosphere of team psychological safety.

    Effective Team

    • Identity
    • Decisions
    • Exchanges
    • Atmosphere

    Assess the shared understanding of team identity

    In addition to having a clear understanding of the team's goals and objectives, team members must also:

    • Understand their own and each other's roles, responsibilities, and accountabilities.
    • Recognize and appreciate the value of each team member.
    • Realize how their actions impact each others' work and the overall goals and objectives.
    • Understand that working in silos is considered a work group whereas a team coordinates activities, shares information, and supports each other to achieve their goals.

    Clear goals enable employees to link their contributions to overall success of the team. Those who feel their contributions are important to the success of the department are two times more likely to feel they are part of a team working toward a shared goal compared to those who don't (McLean & Company, Employee Engagement Survey, IT respondents, 2023; N=4,551).

    Goals matter in teamwork

    The goals and objectives of the team are the underlying reason for forming the team in the first place. Without a clear and agreed-upon goal, it is difficult for teams to understand the purpose of their work.

    Clear goals support creating clear roles and the contributions required for team success.

    Team Identity = Team goals and Objectives + Individual roles, responsibilities, and accountabilities

    Assess the shared understanding of decision making

    Decision making adds to the complexity of teamwork.
    Individual team members hold different information and opinions that need to be shared to make good decisions.
    Ambiguous decision-making processes can result in team members being unable to continue their work until they get clear direction.
    The most appropriate decision-making process depends on the type of team:

    • The higher the degree of interconnectivity in team members' work, the greater the need for a general consensus approach to decision making. However, if you opt for a general consensus approach, a backup decision-making method must be identified in the event consensus cannot be reached.
    • High-pressure and high-stakes environments tend to centralize decision making to make important decisions quickly.
    • Low-pressure and low-stakes environments are more likely to adopt consensus models.

    Spectrum of Decision Making

    General consensus between all team members.

    A single, final decision maker within the team.

    Ensure team members understand how decisions are made within the team. Ask:

    • Do team members recognize the importance of sharing information, opinions, and suggestions?
    • Do team members feel their voices are heard?
    • Must there be consensus between all team members?
    • Is there a single decision maker?

    Assess team exchanges by focusing on communication

    Evaluate exchanges within your team using two categories:

    These categories are related, but there is not always overlap. While some conflicts involve failures to successfully exchange information, conflict can also occur even when everyone is communicating successfully.

    Communication

    Managing Conflict

    Information, motivations, emotions

    Accepting and expressing diverse perspectives

    Resolving conflict (unified action through diverse perspectives)

    Transmission

    Reception
    (listening)

    Success is defined in terms of how well information, motivations, and emotions are transmitted and received as intended.

    Success is defined in terms of how well the team can move to united action through differences of opinion. Effective teams recognize that conflict can be healthy if managed effectively.

    Successful exchange behaviors

    • Shared understanding of how to motivate one another and how team members respond emotionally.
    • Team moving beyond conflict to united action.
    • Formalized processes used for resolving conflicts.
    • Platforms provided for expressing diverse or conflicting perspectives and opinions – and used in a constructive manner.
    • Use of agendas at meetings as well as clearly defined action items that reflect meeting outcomes.
    • Avoidance of language that is exclusive, such as jargon and inside jokes.

    Exchanges of information, emotion, and motivation

    When selecting a method of communication (for example, in-person versus email), consider how that method will impact the exchange of all three aspects – not just information.

    Downplaying the importance of emotional and motivational exchanges and focusing solely on information is very risky since emotional and motivational exchanges can impact human relationships and team psychological safety.

    • Information: data or opinions.
    • Emotions: feelings and evaluations about the data or opinions.
    • Motivations: what we feel like doing in response to the data or opinions.

    Communication affects the whole team

    Effects are not limited to the team members communicating directly:

    • How team members interact one on one transmits information and causes emotional and motivational responses in other group members not directly involved.
    • How the larger group receives information, emotions, and motivations will also impact how individuals relate to each other in group settings.

    Remember to watch the reactions and behavior of participants and observers when assessing how the team behaves.

    Managing conflict

    Identify how conflict management is embedded into team practices.

    • Resolving conflicts is difficult and uses up a lot of time and energy. This is especially true if the team needs to figure out what to do each and every time people disagree.
    • Teams that take the time to define conflict resolution processes upfront:
      • Demonstrate their commitment to resolving conflict in a healthy way.
      • Signal that diverse perspectives and opinions are valued, even if they spur disagreement sometimes.
      • Are ready for conflict when it arises – prepared to face it and thrive.

    Successfully communicating information, emotions, and motivations is not the same as managing conflict.

    Teams that are communicating well are more likely to uncover conflicting perspectives and opinions than teams that are not.

    Conflict is healthy and can be an important element of team success if it is managed.

    The team should have processes in place to resolve conflicts and move to united action.

    Assess the atmosphere

    Team psychological safety

    A team atmosphere that exists when all members feel confident that team members can do the following without suffering negative interpersonal consequences such as blame, shame, or exclusion:

    • Admit mistakes
    • Raise questions or concerns
    • Express dissenting views

    (Administrative Science Quarterly, 1999;
    The New York Times, 2016)

    What psychologically safe teams look like:

    • Open and learning-focused approach to error.
    • Effective conflict management within the team.
    • Emotional and relational awareness between team members.
    • Existence of work-appropriate interpersonal relationships between team members (i.e. beyond mere working relationships).

    (Administrative Science Quarterly, 1999;
    The New York Times, 2016)

    What "team psychological safety" is not:

    • A situation where all team members are friends.
      In some cases psychologically safe team atmospheres might be harder to create when team members are friends since they might be more reluctant to challenge or disagree with friends.
    • Merely trust. Being able to rely on people to honor their commitments is not the same as feeling comfortable admitting mistakes in front of them or disagreeing with them.

    "Psychological safety refers to an individual's perception of the consequences of taking an interpersonal risk or a belief that a team is safe for risk taking in the face of being seen as ignorant, incompetent, negative, or disruptive… They feel confident that no one on the team will embarrass or punish anyone else for admitting a mistake, asking a question, or offering a new idea."

    – re:Work

    Psychological safety

    The impact of psychological safety on team effectiveness

    Why does an atmosphere of team psychological safety matter?

    • Prevents groupthink.
      • People who do not feel safe to hold or express dissenting views gravitate to teams that think like they do, resulting in the well-known dangers of groupthink.
    • Encourages contribution and co-operation.
      • One study found that if team psychological safety is present, even people who tend to avoid teamwork will be more likely to contribute in team settings, thereby increasing the diversity of perspectives that can be drawn on (Journal of Organizational Culture, 2016).

    Creating psychological safety in a hybrid environment requires a deliberate approach to creating team connectedness.

    In the Info-Tech State of Hybrid Work in IT report autonomy and team connectedness present an interesting challenge in that higher levels of autonomy drove higher perceptions of lack of connectedness to the respondent's team. In a hybrid world, this means leaders need to be intentional in creating a safe team dynamic.

    47% of employees who experienced more control over their decisions related to where, when, and how they work than before the pandemic are feeling less connected to their teams.
    Source: Info-Tech, State of Hybrid Work in IT, 2022

    1.1 Prepare to launch the survey

    1-2 hours

    1. Review and record the objectives and outcomes that support your vision of a high-performing team:
      1. Why is this important to you?
      2. What reactions do you anticipate from the team?
    2. In your team meeting, share your vision of what a high-performing team looks like. Engage the team in a discussion:
      1. Ask how they work. Ask them to describe their best working team environment from a previous experience or an aspirational one.
      2. Option: Instruct them to write on sticky notes, one idea per note, and share. This approach will allow for theming of ideas.
    3. Introduce the survey as a way, together as a team, the current state can be assessed against the desired state discussed.
      1. Be clear that as the leader, you won't be completing the survey as you don't want to influence their perceptions of the team. As the leader, you hold authority, and therefore, experience the team differently. This is about them and their feedback.

    Input

    • Observations of team behavior
    • Clearly articulated goals for team cohesion

    Output

    • Speaking notes for introducing survey
    • Survey launch

    Materials

    • Whiteboard/flip charts
    • Sticky notes
    • IDEA Assessment

    Participants

    • Leader
    • Team Members

    Download the IT Team Effectiveness Survey

    1.2 Launch the survey

    1-2 hours

    1. Determine how the survey will be completed.
      1. Paper-based
        1. Email a copy of the Word document IT Team Effectiveness Survey for each person to complete individually.
        2. Identify one person to collect each survey and enter the results into the team effectiveness survey tool (tab 2. Data – Effectiveness Answers and tab 3. Data – Team Type Answers). This must be someone outside the team.
      2. Online direct input into Team Effectiveness Survey Tool
        1. Post the document in a shared folder.
        2. Instruct individuals to select one of the numbered columns and enter their information into tab 2. Data – Effectiveness Answers and tab 3. Data – Team Type Answers.
        3. To protect anonymity and keep results confidential, suggest each person opens document in "Cognito mode."
        4. Hide the Summary and Results tabs to avoid team members previewing them.

    Download the IT Team Effectiveness Survey Results Tool

    Paper-Based Cautions & Considerations

    • Heavily dependent on a trusted third party for genuine results
    • Can be time consuming to enter the results

    Online Direct Cautions & Considerations

    • Ensure that users keep to the same numbered column across both entry tabs
    • Seeing other team members' responses may influence others
    • Least amount of administration

    Phase 2

    Review Results and Action Plan

    Phase 1

    Phase 2

    Phase 3

    1.1 Identify team members
    and behaviors to improve using IDEA Model
    1.2 Determine messaging including follow-up plan
    1.3 Send survey

    1.1 Review results with team
    1.2 Determine IDEA focus area(s)
    1.3 Conduct activity to determine solutions

    1.1 Document outcomes and actions
    1.2 Create team charter
    1.3 Identify metrics to show success
    1.4 Schedule check-in

    This phase will walk you through the following activities:

    • Analyzing and debriefing the results to determine themes and patterns to come to a team consensus on what to focus on.
    • Facilitated activities to drive awareness, build co-created definitions of what an effective team looks like, and identify solutions the team can undertake to be more effective.

    This phase involves the following participants:

    • Leader of the team
    • All team members

    Deliverables:

    • A presentation that communicates the team assessment results
    • A plan for effectively delivering the assessment results

    Phase 2: Build a plan to review results and create an action plan

    Reviewing assessment results and creating an improvement action plan is best accomplished through a team meeting.

    Analyzing and preparing for the team meeting may be done by:

    • The person charged with team effectiveness (i.e. team coach).
    • For teams that are seriously struggling with team effectiveness, the coach should complete this step in its entirety.
    • The team coach and the team lead.
    • Truly effective teams are self-reliant. Begin upskilling team leads by involving team leads from the start.
    1. Analyze team assessment results
    2. Prepare to communicate results to the team
    3. Select team activities that will guide the identification of action items and next steps
    4. Facilitate the team meeting

    2.1 Analyze results

    Health Dials

    1. Once the results are final, review the Health Dials for each of the areas.
      1. For each area of the team's effectiveness
        • Red indicates a threat – this will derail the team and you will require an external person to help facilitate conversations.
          It would be recommended to contact us for additional guidance if this is one of your results.
        • Yellow is a growth opportunity.
        • Green is a strength and pay attention to where the dial is – deep into strength or just past the line?
      2. Think about these questions and record your initial reactions.
        1. What surprises you – either positively or negatively?
        2. What areas are as expected?
        3. What behaviors are demonstrated that support the results?

    Prioritize one to two factors for improvement by selecting those with:

    • The lowest overall score.
    • The highest variance in responses.
    • If psychological safety is low, be sure to prioritize this factor; it is the foundation of any effective team.

    An image of the Health dials for each area.

    2.2 Analyze results

    Alignment of Responses

    1. The alignment of responses area provides you with an overview of the range of responses from the team for each area.
      • The more variety in the bars indicates how differently each person is experiencing the team.
      • The more aligned the bars are the more shared the experiences.

    The flatter the bars are across the top, the more agreement there was. Factors that show significant differences in opinion should be discussed to diagnose what is causing the misalignment within your team.

    1. Recommendation is to look at high scores and the alignment and lower scores and the alignment to determine where you may want to focus.

    The alignment chart below shows varied responses; however, there are two distinct patterns. This will be an important area to review.
    Things to think about:

    • Are there new team members?
    • Has there been a leadership change?
    • Has there been a change that has impacted the team?
    An image showing the alignment of responses for Identity, Decisions; Exchange; and Atmosphere.

    2.3 Analyze results

    Team Characteristics and Stakes

    1. Team Characteristics. Use the Team Type Results tab in the IT Team Effectiveness Assessment Tool to identify how the team characterizes itself along the High-Low Scale. The closer the dark blue bar is to the right or left suggests to which degree the team views the characteristic.
      1. Interdependence highlights the team's view on how interconnected and dependent they are on each other to get work done. Think of examples where they should be sharing or collaborating, and they are not.
      2. Virtual describes the physicality of the team. This area has changed a lot since 2020; however, it's still important to note if the team shares the same understanding of work location. Are they thinking of team members in a different geography or referring to hybrid work?
      3. Decision making describes the scale of one decision maker or many. Where are most decisions made by on your team or who is making them?
      4. Stability refers to the degree to which the team stays the same – no membership change or turnover. It can be defined by length of time the group has been together. Looking at this will help understand alignment results. If alignment is varied, one might expect a less stable team.
    2. Stakes and Pressure
      1. Pressure refers to the conditions in which the team must work. How urgent are requests?
      2. Stakes refers to the degree of impact the work has. Will outputs impact safety, health, or a service?
      3. This category can be reviewed against decision making – high pressure, high stakes environments usually have a high concentration of authority. Low pressure, low stakes decisions can also be made either by one person as there is relatively no impact or with many as you have time to get many perspectives.
      4. This area informs what your decision-making protocols should look like.

    A bar graph for Team Characteristics, and a quadrant analysis for comparing Stakes and Pressure.

    2.4 Prepare for meeting

    1-2 hours

    1. Select a facilitator
      • The right person to facilitate the meeting and present the results is dependent upon the results themselves, the team lead's comfort level, and the root and degree of team dysfunction.
      • Typically, the team lead will facilitate and present the results. However, it will be more appropriate to have a member of the HR team or an external third party facilitate.
    2. Set the agenda (recommended sample to the right) that ensures:
      • Team members reflect on the results and discuss reaction to the results. (E.g. Are they surprised? Why/why not?)
      • Results are clearly understood and accepted by team members before moving on to activities.
      • The aim of the meeting is kept in mind. The purpose of the team meeting is to involve all team members in the creation of an effectiveness improvement plan.
    3. Customize the Facilitation Guide and activities in the Improve IT Team Effectiveness Facilitation Guide. (Activities are aligned with the four factors in the IDEA model.)
      • Identify a clear objective for each activity given the team assessment results. (E.g. What are the areas of improvement? What is the desired outcome of the activity?)
      • Review and select the activities that will best achieve the objectives.
      • Customize and prepare for chosen activities appropriately.
      • Obtain all necessary materials.
      • Practice by anticipating and preparing for questions, objectives, and what you will say and do.

    Facilitation Factors
    Select a third-party facilitator if:

    • The team lead is uncomfortable.
    • The leadership or organization is implicated in the team's dysfunction, a third party can be sought in place of HR.
    • Regardless of who facilitates, it is critical that the team lead understands the process and results and is comfortable answering any questions that arise.

    Agenda

    • Review the IDEA Model.
    • Discuss the assessment results.
    • Invite team members to reflect on the results and discuss reaction to the results.
    • Ensure results are clearly understood and accepted.
    • Examine team challenges and strengths through selected team activities.
    • Create a team charter and effectiveness improvement plan.

    Materials

    • IT Team Effectiveness Activities Facilitation Guide
    • IT Team Effectiveness Survey results

    Participants

    • Leader

    2.5 Run the meeting

    2-3 hours

    Facilitate the team meeting and agree on the team effectiveness improvement plan.

    Work with the team to brainstorm and agree on an action plan of continuous improvements.

    By creating an action plan together with the team, there is greater buy-in and commitment to the activities identified within the action plan.

    Don't forget to include timelines and task owners in the action plan – it isn't complete without them.

    Document final decisions in Info-Tech's Improve IT Team Effectiveness Action Plan Tool.

    Review activity Develop Team Charter in the Improve IT Team Effectiveness Facilitation Guide and conclude the team meeting by creating a team charter. With a team charter, teams can better understand:

    • Team objectives
    • Team membership and roles
    • Team ground rules

    Facilitation Factors

    Encourage and support participation from everyone.

    Be sure no one on the team dismisses anyone's thoughts or opinions – they present the opportunity for further discussion and deeper insight.

    Watch out for anything said or done during the activities that should be discussed in the activity debrief.

    Debrief after each activity, outlining any lessons learned, action items, and next steps.

    Agenda

    • Review the IDEA Model.
    • Discuss the assessment results.
    • Invite team members to reflect on the results and discuss reaction to the results.
    • Ensure results are clearly understood and accepted.
    • Examine team challenges and strengths through selected team activities.
    • Create a team charter and effectiveness improvement plan.

    Materials

    • IT Team Effectiveness Activities Facilitation Guide
    • Whiteboard/flip charts
    • Sticky notes
    • IT Team Effectiveness Survey results

    Participants

    • Leader
    • Team Members
    • Optional – External Facilitator

    Phase 3

    Document and measure

    Phase 1

    Phase 2

    Phase 3

    1.1 Identify team members
    and behaviors to improve using IDEA Model
    1.2 Determine messaging including follow-up plan
    1.3 Send survey

    1.1 Review results with team
    1.2 Determine IDEA focus area(s)
    1.3 Conduct activity to determine solutions

    1.1 Document outcomes and actions
    1.2 Create team charter
    1.3 Identify metrics to show success
    1.4 Schedule check-in

    This phase will walk you through the following activities:
    Building your team charter that will include:

    • Team vision, mission, and goals
    • Roles and responsibilities of each member
    • Decision-making responsibilities and process
    • How information will be shared and by whom
    • Ways to build psychological safety on the team

    This phase involves the following participants:

    • Leader of the team
    • All team members

    Document and agree to regular check-ins to reassess.

    As a team it will be important to drive your brainstormed solutions into an output that is co-created.

    • Agree to what actions can be implemented.
    • Capture agreed-to team goals, roles, responsibilities, and decision process into a team charter. Also include your communication protocol that articulates how information will be shared in future.
    1. Review suggestions and actions
    2. Capture in team charter
    3. Assign metrics to measure success and determine when to review
    4. Complete ongoing check-ins with team through team meeting and plan to reassess if agreed to

    Team Charter

    Never assume everyone "just knows."

    Set clear expectations for the team's interactions and behaviors.

    • Some teams call this a team agreement, team protocol, or ways of working. Determine the naming convention that works best for your team and culture.
    • This type of document saw a renewed popularity during COVID-19 as face-to-face interactions were more difficult, and as teams, news ways to work needed to be discovered, shared, and documented.
    • A co-created team charter is a critical component to onboarding new employees in the hybrid world.

    Info-Tech Insight – State of Hybrid Work in IT

    One contributor to the report shared the effort and intention around maintaining their culture during the pandemic. The team agreement created became a critical tool to enable conversations between leaders and their team – it was not a policy document.

    Team effectiveness is driven through thoughtful planned conversations. And it's a continued conversation.

    A screenshot of the IT Team Charter Template page

    Download the IT Team Charter Template

    Establish Baseline Metrics

    Baseline metrics will be improved through:

    Identify the impact that improved team effectiveness will have on the organization.
    Determine your baseline metrics to assess the success of your team interventions and demonstrate the impact to the rest of the organization using pre-determined goals and metrics.
    Share success stories through:

    • Newsletters or email announcements
    • Team meetings
    • Presentations to business partners or the organization

    Sample effectiveness improvement goal

    Sample Metric

    Increase employee engagement
    Increase overall employee engagement scores in the Employee Engagement survey by 5% by December 31, 2023.

    • Overall employee engagement

    Strengthen manager/employee relationships
    Increase manager driver scores in the Employee Engagement survey by 5% by December 31, 2023.

    • Employee engagement – manager driver
    • Employee engagement – senior leadership driver

    Reduce employee turnover (i.e. increase retention)
    Reduce voluntary turnover by 5% by December 31, 2023.

    • Voluntary turnover rate
    • Turnover by department or manager
    • Cost of turnover

    Increase organizational productivity
    Increase the value added by human capital by 5% by December 31, 2023.

    • Value added by human capital
    • Employee productivity
    • Human capital return on investment
    • Employee engagement

    Reassess team effectiveness

    Reassess and identify trends after they have worked on key focus areas for improvement.

    Track the team's progress by reassessing their effectiveness six to twelve months after the initial assessment.
    Identify if:

    • Team characteristics have changed.
    • Areas of team strengths are still a source of strength.
    • Areas for improvement have, in fact, improved.
    • There are opportunities for further improvement.

    As the team matures, priorities and areas of concern may shift; it is important to regularly reassess team effectiveness to ensure ongoing alignment and suitability.
    Note: It is not always necessary to conduct a full formal assessment; once teams become more effective and self-sufficient, informal check-ins by team leads will be sufficient.

    If you assess team effectiveness for multiple teams, you have the opportunity to identify trends:

    • Are there common challenges within teams?
    • If so, what are they?
    • How comfortable are teams with intervention?
    • How often is outside help required?

    Identifying these trends, initiatives, training, or tactics may be used to improve team effectiveness across the department – or even the organization.

    Teams are ultimately accountable for their own effectiveness.

    As teams mature, the team lead should become less involved in action planning. However, enabling truly effective teams takes significant time and resources from the team lead.

    Use the action plan created and agreed upon during the team meeting to hold teams accountable:

    • Ensure teams follow through on action items.
    • Ensure you are continuously assessing team effectiveness (formally or informally).

    The team coach should have a plan to transition into a supportive role by:

    • Providing teams with the knowledge, resources, and tools required to improve and sustain high effectiveness.
    • Providing team members and leads with a safe, open, and honest environment.
    • Stepping in as an objective third party when required.

    If the team continues to face barriers

    Other important information: If team effectiveness has not significantly improved, other interventions may be required that are beyond the scope of this project.

    The four factors outlined in the IDEA Model of team effectiveness are very important, but they are not the only things that have a positive or negative impact on teams. If attempts to improve the four factors have not resulted in the desired level of team effectiveness, evaluate other barriers:

    For organizational culture, ask if performance and reward programs do the following:

    • Value teamwork alongside individual achievement and competition
    • Provide incentives that promote a focus on individual performance over team performance
    • Reward or promote those who sabotage their teams

    For learning and development, ask:

    • Is team effectiveness included in our manager or leadership training?
    • Do we offer resources to employees seeking to improve their teamwork competencies?

    If an individual team member's or leader's performance is not meeting expectations, potential remedies include a performance improvement plan, reassignment, and termination of employment.

    These kinds of interventions are beyond the control of the team itself. In these cases, we recommend you consult with your HR department; HR professionals can be important advocates because they possess the knowledge, influence, and authority in the company to promote changes that support teamwork.

    Related Info-Tech Research

    Redesign Your IT Department

    • You could have the best IT employees in the world, but if they aren't structured well your organization will still fail in reaching its vision.
    • Increase the effectiveness of IT as a function.
    • Provide employees with clarity in their roles and responsibilities.

    Build an IT Employee Engagement Program

    • With the growing IT job market, turnover is a serious threat to IT's ability to deliver seamless value and continuously drive innovation.
    • Engagement initiatives are often seen as being HR's responsibility; however, IT leadership needs to take accountability for the retention and productivity of their employees in order to drive business value.

    Info-Tech Leadership Programs

    • Development of the leadership mind should never stop. This program will help IT leaders continue to craft their leadership competencies to navigate the ever-changing world in which we operate.
    • Actively delegate responsibilities and opportunities that engage and develop team members to build on current skills and prepare for the future.

    Research Contributors and Experts

    A picture of Carlene McCubbin

    Carlene McCubbin
    Practice Lead
    Info-Tech Research Group

    A picture of Nick Kozlo

    Nick Kozlo
    Senior Research Analyst
    Info-Tech Research Group

    A picture of Heather Leier-Murray

    Heather Leier-Murray
    Senior Research Analyst
    Info-Tech Research Group

    A picture of Stephen O'Conner

    Stephen O'Conner
    Executive Counselor
    Info-Tech Research Group

    A picture of Jane Kouptsova

    Jane Kouptsova
    Research Director
    Info-Tech Research Group

    Dr. Julie D. Judd, Ed.D.
    Chief Technology Officer
    Ventura County Office of Education

    Works Cited

    Aminov, I., A. DeSmet, and G. Jost. "Decision making in the age of urgency." McKinsey. April 2019. Accessed January 2023.
    Duhigg, Charles. "What Google Learned From Its Quest to Build the Perfect Team." The New York Times, 25 Feb. 2016. Accessed January 2023.
    Edmondson, Amy. "Psychological Safety and Learning Behavior in Work Teams." Administrative Science Quarterly, vol. 44, no. 2, June 1999, pp. 350-383.
    Gardner, Kate. "Julie Judd – Ventura County Office of Education." Toggle, 12 Sept. 2022. Accessed January 2023.
    Google People Operations. "Guide: Understand Team Effectiveness." reWork, n.d. Accessed February 2023.
    Harkins, Phil. "10 Leadership Techniques for Building High-Performing Teams." Linkage Inc., 2014. Accessed 10 April 2017.
    Heath, C. and D. Heath. Decision: How to make better choices in life and work. Random House, 2013, ISBN 9780307361141.
    Hill, Jon. "What is an Information Silo and How Can You Avoid It." Bloomfire, 23 March 2022. Accessed January 2023.
    "IT Team Management Software for Enhanced Productivity." Freshworks, n.d. Accessed January 2023.
    Jackson, Brian. "2022 Tech Trends." Info-Tech Research Group, 2022. Accessed December 2022.
    Kahneman, Daniel. Thinking fast and slow. Farrar, Straus and Giroux. 2011.
    Kouptsova, J., and A. Mathieson. "State of Hybrid Work in IT." Info-Tech Research Group, 2023. Accessed January 2023.
    Mayfield, Clifton, et al. "Psychological Collectivism and Team Effectiveness: Moderating Effects of Trust and Psychological Safety." Journal of Organizational Culture, Communications and Conflict, vol. 20, no. 1, Jan. 2016, pp. 78-94.
    Rock, David. "SCARF: A Brain-Based Model for Collaborating With and Influencing Others." NeuroLeadership Journal, 2008. Web.
    "The State of High Performing Teams in Tech Hypercontext." Hypercontext. 2022. Accessed November 2022.
    Weick, Carl, and Kathleen Sutcliff. Managing the unexpected. John Wiley & Sons, 2007.
    "Workplace Conflict Statistics: How we approach conflict at work." The Niagara Institute, August 2022. Accessed December 2022.

    Achieve IT Spend & Staffing Transparency

    • IT spend has increased in volume and complexity, but how IT spend decisions are made has not kept pace.
    • In most organizations, technology has evolved faster than the business’ understanding of what it is, how it works, and what it can do for them.
    • How traditional financial accounting methods are applied to IT expenditure don’t align well to modern IT realities.
    • IT is often directed to make cuts when cost optimization and targeted investment are what’s really needed to sustain and grow the organization in the long term.

    Our Advice

    Critical Insight

    • Meaningful conversations about IT spend don’t happen nearly as frequently as they should. When they do happen, they are often inhibited by a lack of IT financial management (ITFM) maturity combined with the absence of a shared vocabulary between IT, the CFO, and other business function leaders.
    • Supporting data about actual technology spend taking place that would inform decision making is often scattered and incomplete.
    • Creating transparency in your IT financial data is essential to powering collaborative and informed technology spend decisions.

    Impact and Result

    • Understand the uses and benefits of making your IT spend more transparent.
    • Discover and organize your IT financial data.
    • Map your organization’s total technology spend against four IT stakeholder views: CFO, CIO, CXO, and CEO.
    • Gain vocabulary and facts that will help you tell the true story of IT spend.

    Members may also be interested in Info-Tech's IT Spend & Staffing Benchmarking Service.

    Achieve IT Spend & Staffing Transparency Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Achieve IT Spend & Staffing Transparency Deck – A detailed, do-it-yourself framework and process for clearly mapping your organization’s total technology spend.

    This deck mirrors Info-Tech’s own internal methods for delivering its IT Spend & Staffing Benchmarking Service in a do-it-yourself format. Based on Info-Tech’s proven ITFM Cost Model, it includes an IT spend mapping readiness assessment, expert advice for sourcing and organizing your financial data, a methodology for mapping IT staff and vendor spend according to four key stakeholder views (CFO, CIO, CXO, and CEO), and guidance on how to analyze and share your results.

    • Achieve IT Spend & Staffing Transparency Storyboard

    2. IT Spend & Staffing Transparency Workbook – A structured Excel tool that allows you to allocate your IT spend across four key stakeholder views and generate high-impact visualizations.

    This workbook offers a step-by-step approach for mapping and visualizing your organization’s true IT spend.

    • IT Spend & Staffing Transparency Workbook

    3. IT Spend & Staffing Transparency Executive Presentation Template – A PowerPoint template that helps you summarize and showcase key results from your IT spend transparency exercise.

    This presentation template offers a recommended structure for introducing key executive stakeholders to your organization’s true IT spending behavior and IT financial management as a whole.

    • IT Spend & Staffing Transparency Executive Presentation Template

    Infographic

    Further reading

    Achieve IT Spend & Staffing Transparency

    Lay a foundation for meaningful conversations with the business.

    Analyst Perspective

    Take the first step in your IT spend journey.

    Talking about money is hard. Talking to the CEO, CFO, and other business leaders about money is even harder, especially if IT is seen as just a cost center, is not understood by stakeholders, or is simply taken for granted. In times of economic hardship, already lean IT operations are tasked with becoming even leaner.

    When there's little fat to trim, making IT spend decisions without understanding the spend's origin, location, extent, and purpose can lead to mistakes that weaken, not strengthen, the organization.

    The first step in optimizing IT spend decisions is setting a baseline. This means having a comprehensive and transparent view of all technology spend, organization-wide. This baseline is the only way to have meaningful, data-driven conversations with stakeholders and approvers around what IT delivers to the business and the implications of making changes to IT funding.

    Before stepping forward in your IT financial management journey, know exactly where you're standing today.

    Jennifer Perrier, Principal Research Director, ITFM Practice

    Jennifer Perrier
    Principal Research Director, ITFM Practice
    Info-Tech Research Group

    Executive Summary

    Your Challenge Common Obstacles Info-Tech's Approach
    IT spend has increased in volume and complexity, but how IT spend decisions are made has not kept pace:
    • Technology has evolved faster than the business' understanding of what it is, how it works, and what it can do for them.
    • How traditional financial accounting methods are applied doesn't align well to modern IT realities.
    • IT is directed to make cuts when cost optimization and targeted investment are what's really needed to sustain and grow the organization in the long-term.
    Meaningful conversations about IT spend don't happen nearly as much as they should. This is often due to:
    • A lack of maturity in how ITFM (IT financial management) is executed within IT and across the organization as a whole.
    • The absence of a shared vocabulary between IT, the CFO, and other business function leaders.
    • Scattered and incomplete data about the actual technology spend taking place in the organization.
    Lay a foundation for meaningful conversations and informed decision-making around IT spend.
    • Understand the uses and benefits of making your IT spend more transparent.
    • Discover and organize your IT financial data.
    • Map your organization's total technology spend against four IT stakeholder views: CFO, CIO, CXO, and CEO.
    • Gain both vocabulary and facts that will help you tell the true story of IT spend.

    Info-Tech Insight
    Create transparency in your IT financial data to power both collaborative and informed technology spend decisions.

    IT spend has grown alongside IT complexity

    IT spend has grown alongside IT complexity

    Growth creates change ... and challenges

    IT has become more integral to business operations and achievement of strategic goals, driving complexity in how IT funds are allocated and managed.

    How IT funds are spent has changed
    Value demonstration is two-pronged. The first is return on performance investment, focused on formal and objective goals, metrics, and KPIs. The second is stakeholder satisfaction, a more subjective measure driven by IT-business alignment and relationship. IT leaders must do both well to prove and promote IT's value.
    Funding decision cadence has sped up
    Many organizations have moved from three- to five-year strategic planning cycles to one-year planning horizons or less, most noticeably since the 2008/2009 recession. Not only has the pace of technological change accelerated, but so too has volatility in the broader business and economic environments, forcing rapid response.
    Justification rigor around IT spend has increased
    The need for formal business cases, proposals, and participation in formal governance processes has increased, as has demand for financial transparency. With many IT departments still reporting into the CFO, there's no getting around it - today's IT leaders need to possess financial management savvy.
    Clearly showing business value has become priority
    IT spend has moved from the purchase of discrete hardware and software tools traditionally associated with IT to the need to address larger-scale issues around interoperability, integration, and virtualized cloud solutions. Today's focus is more on big-picture architecture than on day-to-day operations.

    ITFM capabilities haven't grown with IT spend

    IT still needs to prove itself.

    Increased integration with the core business has made it a priority for the head of IT to be well-versed in business language and practice, specifically in the areas of measurement and financial management.

    However, IT staff across all industries aren't very confident in how well IT is doing in managing its finances via three core processes:

    • Accounting of costs and budgets.
    • Optimizing costs to gain the best return on investment.
    • Demonstrating IT's value to the business.

    Recent data from 4,137 respondents to Info-Tech's IT Management & Governance Diagnostic shows that while most IT staff feel that these three financial management processes are important, notably fewer feel that IT management is effective at executing them.

    IT leadership's capabilities around fundamental cost data capture appear to be lagging, not to mention the essential value-added capabilities around optimizing costs and showing how IT contributes to business value.

    Graph of Cost and Budget Management

    Graph of Cost Optimization

    Questions for support transition

    Source: IT Management & Governance Diagnostic, Info-Tech Research Group, 2022.

    Take the perspective of key IT stakeholders as a first step in ITFM capability improvement

    Other business unit leaders need to deliver on their own specific and unique accountabilities. Create true IT spend transparency by accounting for these multiple perspectives.

    Exactly how is IT spending all that money we give them?
    Many IT costs, like back-end infrastructure and apps maintenance, can be invisible to the business.

    Why doesn't my department get more support from IT?
    Some business needs won't align with spend priorities, while others seem to take more than their fair share.

    Does the amount we spend on each IT service make sense?
    IT will get little done or fall short of meeting service level requirements without appropriate funding.

    I know what IT costs us, but what is it really worth?
    Questions about value arise as IT investment and spend increase. How to answer these questions is critical.

    At the end of the day, telling IT's spend story to the business is a significant challenge if you don't understand your audience, have a shared vocabulary, or use a repeatable framework.

    Mapping your IT spend against a reusable framework helps generate transparency

    A framework makes transparency possible by simplifying methods, creating common language, and reducing noise.

    However, the best methodological framework won't work if the materials and information plugged into it are weak. With IT spend, the materials and information are your staff and your vendor financial data. To achieve true transparency, inputs must have the following three characteristics:

    Availability Reliability Usability
    The data and information are up-to-date and accessible when needed. The data and information are accurate, complete, and verifiable. The data and information are clearly defined, consistently and predictably organized, consumable, and meaningful for decision-making.

    A framework is an organizing principle. When it comes to better understanding your IT spend, the things being organized by a framework are your method and your data.

    If your IT spend information is transparent, you have an excellent foundation for having the right conversations with the right people in order to make strategically impactful decisions.

    Info-Tech's approach enables meaningful dialogue with stakeholders about IT spend

    View of meaningful dialogue with stakeholders about IT spend

    Investing time in preparing and mapping your IT spend data enables better IT governance

    While other IT spend transparency methods exist, Info-Tech's is designed to be straightforward and tactical.

    Info-Tech method for IT spend transparency

    Put your data to work instead of being put to work by your data.

    Introducing Info-Tech's methodology for creating transparency on technology spend

    1. Know your objectives 2. Gather required data 3. Map your IT staff spend 4. Map your IT vendor spend 5. Identify implications for IT
    Phase Steps
    1. Review your business context
    2. Set IT staff and vendor spend transparency objectives
    3. Assess effort and readiness
    1. Collect IT staff spend data
    2. Collect IT vendor spend data
    3. Define industry-specific CXO Business View categories
    1. Categorize IT staff spend in each of the four views
    2. Validate
    1. Categorize IT vendor spend in each of the four views
    2. Validate
    1. Analyze your findings
    2. Craft your key messages
    3. Create an executive presentation
    Phase Outcomes Goals and scope for your IT spend and staffing transparency effort. Information and data required to perform the IT staff and vendor spend transparency initiative. A mapping of the allocation of IT staff spend across the four views of the Info-Tech ITFM Cost Model. A mapping of the allocation of IT vendor spend across the four views of the Info-Tech ITFM Cost Model. An analysis of your results and a presentation to aid your communication of findings with stakeholders.

    Insight Summary

    Overarching insight
    Take the perspective of key stakeholders and lay out your organization's complete IT spend footprint in terms they understand to enable meaningful conversations and start evolving your IT financial management capability.

    Phase 1 insight
    Your IT spend transparency efforts are only useful if you actually do something with the outcomes of those efforts. Be clear about where you want your IT transparency journey to take you.

    Phase 2 insight
    Your IT spend transparency efforts are only as good as the quality of your inputs. Take the time to properly source, clean, and organize your data.

    Phase 3 insight
    Map your IT staff spend data first. It involves work but is relatively straightforward. Practice your mapping approach here and carry forward your lessons learned.

    Phase 4 insight
    The importance of good, usable data will become apparent when mapping your IT vendor spend. Apply consistent and meaningful vendor labels to enable true aggregation and insight.

    Phase 5 insight
    Communicating your final IT spend transparency mapping with executive stakeholders is your opportunity to debut IT financial management as not just an IT issue but an organization-wide concern.

    Blueprint deliverables

    Each step of this blueprint is accompanied by supporting deliverables to help you accomplish your goals.

    Use this tool in Phases 1-4

    IT Spend & Staffing Transparency Workbook

    Input your IT staff and vendor spend data to generate visual outputs for analysis and presentation in your communications.

    Key deliverable:

    IT Spend & Staffing Transparency Executive Presentation

    Create a showcase for your newly-transparent IT staff and vendor spend data and present it to key business stakeholders.

    Use this tool in Phase 5

    IT and business blueprint benefits

    IT Benefits Business Benefits
    • Gain insight into exactly where you're spending IT funds on hardware, software, service providers, and the workforce.
    • Understand how much it's costing IT to deliver specific IT services.
    • Illustrate differences in business consumption of IT spend.
    • Learn the ratio of spend allocated to innovation vs. growth vs. keeping the lights on (KTLO).
    • Develop a series of core IT spend metrics including IT spend as a percent of revenue, IT spend per organization employee, and IT spend per IT staff member.
    • Create a complete IT spend baseline to serve as a foundation for future benchmarking, cost optimization, and other forms of IT financial analysis.
    • Understand the relative allocation of IT spend across capital vs. operational expenditure.
    • See the degree to which IT differentially supports and enables organizational goals, strategies, and functions.
    • Have better data for informing the organization's IT spend allocation and prioritization decisions.
    • Gain better visibility into real-life IT spending behaviors, cadences, and patterns.
    • Identify potential areas of spend waste as well as underinvestment.
    • Understand the true value that IT brings to the business.

    Measure the value of this blueprint

    You will know that your IT spend and staffing transparency effort is succeeding when:

    • Your understanding of where technology funds are really being allocated is comprehensive.
    • You're having active and meaningful dialogue with key stakeholders about IT spend issues.
    • IT spend transparency is a permanent part of your IT financial management toolkit.

    In phase 1 of this blueprint, we will help you identify initiatives where you can leverage the outcomes of your IT spend and staffing transparency effort.

    In phases 2, 3, and 4, we will guide you through the process of mapping your IT staff and vendor spend data so you can generate your own IT spend metrics based on reliable sources and verifiable facts.

    Win #1: Knowing how to reliably source the financial data you need to make decisions.

    Win #2: Getting your IT spend data in an organized format that you can actually analyze.

    Win #3: Having a framework that puts IT spend in a language stakeholders understand.

    Win #4: Gaining a practical starting point to mature ITFM practices like cost optimization.

    Info-Tech offers various levels of support to best suit your needs

    DIY Toolkit Guided Implementation Workshop Consulting
    "Our team has already made this critical project a priority, and we have the time and capability, but some guidance along the way would be helpful." "Our team knows that we need to fix a process, but we need assistance to determine where to focus. Some check-ins along the way would help keep us on track." "We need to hit the ground running and get this project kicked off immediately. Our team has the ability to take this over once we get a framework and strategy in place." "Our team does not have the time or the knowledge to take this project on. We need assistance through the entirety of this project."

    Diagnostics and consistent frameworks are used throughout all four options.

    Guided Implementation

    Info-Tech recommends the following calls in your Guided Implementation.

    Phase 1: Know your objectives Phase 2: Gather required data Phase 3: Map your IT staff spend Phase 4: Map your IT vendor spend Phase 5: Identify implications for IT
    Call #1: Discuss your IT spend and staffing transparency objectives and readiness. Call #2: Review spend and staffing data sources and identify data organization and cleanup needs. Call #3: Review your mapped IT staff spend and resolve lingering challenges. Call #4: Review your mapped IT vendor spend and resolve lingering challenges. Call #5: Analyze your mapping outputs for opportunities and devise next steps.

    A Guided Implementation (GI) is a series of calls with an Info-Tech analyst to help implement our best practices in your organization.

    A typical GI is between four to six calls over the course of two to three months.

    Want even more help with your IT spend transparency effort?

    Let us fast-track your IT spend journey.

    The path to IT financial management maturity starts with knowing exactly where your money is going. To streamline this effort, Info-Tech offers an IT Spend & Staffing Benchmarking service that provides full transparency into where your money is going without any heavy lifting on your part.

    This unique service features:

    • A client-proven approach to meet your IT spend transparency goals.
    • Vendor and staff spend mapping that reveals business consumption of IT.
    • Industry benchmarking to compare your spending and staffing to that of your peers.
    • Results in a fraction of the time with much less effort than going it alone.
    • Expert review of results and ongoing discussions with Info-Tech analysts.

    If you'd like Info-Tech to pave the way to IT spend transparency, contact your account manager for more information - we're happy to talk anytime.

    Phase 1

    Know Your Objectives

    This phase will walk you through the following activities:

    • Establish IT spend and staffing transparency uses and objectives
    • Assess your readiness to tackle IT spend and staffing transparency

    This phase involves the following participants:

    • Head of IT
    • IT financial lead
    • Other members of IT management

    Phase 1: Know your objectives

    Envision what transparency can do.

    You're at the very beginning of your IT spend transparency journey. In this phase you will:

    • Set your objectives for making your IT spend and staffing transparent.
    • Assess your readiness to tackle the exercise and gauge how much work you'll need to do in order to do it well.

    "I've heard this a lot lately from clients: 'I've got my hands on this data, but it's not structured in a way that will allow me to make any decisions about it. I have these journal entries and they have some accounting codes, GL descriptors, cost objects, and some vendors, but it's not enough detail to make any decisions about my services, my applications, my asset spend.'"
    - Angie Reynolds, Principal Research Director, ITFM Practice, Info-Tech Research Group

    Transparency positively enables both business outcomes and the practice of business ethics

    However, transparency's real superpower is in how it provides fact-based context.

    • More accurate and relevant data for decision-making.
    • Better managed and more impactful financial outcomes.
    • Increased inclusion of people in the decisions that affect them.
    • Clearer accountabilities for organizational efficiency and effectiveness goals.
    • Concrete proof that business priorities and decisions are being acted on and implemented.
    • Greater trust and respect between IT and the business.
    • Demonstration of integrity in how funds are being used.

    IT spend transparency efforts are only useful if you actually do something with the outputs

    Identify in advance how you plan to leverage IT spend transparency outcomes.

    CFO expense view

    • Demonstrate actual IT costs at the right level of granularity.
    • Update/change the categories finance uses to track IT spend.
    • Adjust the expected CapEx/OpEx ratio.

    CXO business view

    • Calculate consumption of IT resources by department.
    • Implement a showback/chargeback mechanism.
    • Change the funding conversation about proposed IT projects.

    CIO service view

    • Calculate the total cost to deliver a specific IT service.
    • Adjust the IT service spend-to-value ratio as per business priorities.
    • Rightsize IT service levels to reflect true value to the business.

    CEO innovation view

    • Formalize the organization's position on use of cloud/outsourcing.
    • Reduce the portion of spend dedicated to "keeping the lights on."
    • Develop a plan for boosting commitment to innovation investment.

    When determining your end objectives, think about the real questions IT is being asked by the business and how IT spend transparency will help you answer them.

    CFO: Financial accounting perspective

    IT spend used to be looked at from a strictly financial accounting perspective - this is the view of the CFO and the finance department. Their question, "exactly how is IT spending all that money we give them," is really about how money is distributed across different asset classes. This question breaks down into other questions that IT leaders needs to ask themselves in order to provide answers:

    • How should I classify my IT costs? What are the standard categories you need to have that are meaningful to folks crunching the corporate numbers? If you're too detailed, it won't make sense to them. If you pick outmoded categories, you'll have to adjust in the future as IT evolves, which makes tracking year-over-year spend patterns harder.
    • What information should I include in my plans and reports? This is about two things. One is about communicating with the finance department in language that reduces back-and-forth and eliminates misinterpretation. The other is about aligning with the categories the finance department uses to track financial data in the general ledger.
    • How do I justify current spend? This is about clarity and transparency. Specifically itemizing spend into categories that are meaningful for your audience does a lot of justification work for you since you don't have to re-explain what everything means.
    • How do I justify a budget increase? In a declining economy, this question may not be appropriate. However, establishing a baseline puts you in a better position to discuss spend requirements based on past performance and to focus the conversation.

    Exactly how is IT spending all that money we give them?

    Example
    Asset Class % IT Spend
    Workforce 42.72%
    Software - Cloud 9.26%
    Software - On Prem 13.61%
    Hardware - Cloud 0.59%
    Hardware - On Prem 15.68%
    Contract Services 18.14%
    Info-Tech IT Spend & Staffing Studies, 2022.

    CIO: IT operations management perspective

    As the CIO role was adopted, IT spend was viewed from the IT operations management perspective. Optimizing the IT delivery model is a critical step to reducing time to provision services. For the IT leader, the questions they need to ask themselves are:

    • What's the impact of cloud adoption on speed of delivery? Leveraging a SaaS solution can reduce time to deployment as well as increase your ability to scale; however, integration with other functionality will still be a challenge that will incur costs.
    • Where can I improve spend efficiency? This is about optimizing spend in your IT delivery model. What service levels does the business require and what's the most cost-effective way to meet those levels without incurring significant technical debt?
    • Is my support model optimized? By reviewing where support staff are focused and which services are using most of your resources, you can investigate underlying drivers of your staffing requirements. If staff costs in support of a business function are high, perhaps the portfolio of applications needs to be reviewed.
    • How does our spend compare to others? Benchmarking against peers is a useful input, but reflects common practice, not best practice. For example, if you need to invest in IT security, your entire industry is lagging on this front, and you happen to be doing slightly better than most, then bringing forth this benchmark won't help you make the case. Starting with year-over-year internal benchmarking is essential - establish your categories, establish your baseline, and track it consistently.

    Does the amount we spend on each IT service make sense?

    Example
    Service Area % IT Spend
    App Development 9.06%
    App Maintenance 30.36%
    Hosting/Network 25.39%
    End User 18.59%
    Data & BI 3.58%
    Security & Risk 5.21%
    IT Management 7.82%
    Info-Tech IT Spend & Staffing Studies, 2022.

    CXO: Business unit perspective

    As business requests have increased, so too has the importance of the business unit perspective. Each business function has a unique mandate to fulfill in the organization and also competes with other business functions for IT resources. By understanding business consumption of IT, organizations can bring transparency and drive a different dialog with their business partners. Every IT leader should find out the answers to these questions:

    • Which business units consume the most IT resources? By understanding consumption of IT by business function, IT organizations can clearly articulate which business units are getting the highest share of IT resources. This will bring much needed clarity when it comes to IT spend prioritization and investment.
    • Which business units are underserved by IT? By providing full transparency into where all IT spend is consumed, organizations can determine if certain business functions may need increased attention in an upcoming budget cycle. Knowing which levers to pull is critical in aligning IT activities with delivering business value.
    • How do I best communicate spend data internally? Different audiences need information presented to them differently. This is not just about the language - it's also about the frequency, format, and channel you use. Ask your audiences directly what methods of communication stand the best chance of you being seen and heard.
    • Where do I need better business sponsorship for IT projects? If a lot of IT spend is going toward one or two business units, the leaders of those units need to be active sponsors of IT projects and associated spend that will benefit all users.

    Why doesn't my business unit get more support from IT?

    Example
    Business Function % IT Spend
    HR Department 6.16%
    Finance Department 15.15%
    IT Department 10.69%
    Business Function 1 23.80%
    Business Function 2 10.20%
    Business Function 3 6.80%
    Business Function 4 27.20%
    Source: Info-Tech IT Spend & Staffing Studies, 2022.

    CEO: Strategic vs. operations perspective

    With a business view now available, evaluating IT spend from a strategic standpoint is critical. Simply put, how much is being spent keeping the lights on (KTLO) in the organization versus supporting business or organizational growth versus net-new business innovations? This view is not about what IT costs but rather how it is being prioritized to drive revenue, operating margin, or market share. Here are the questions IT leaders should be asking themselves along with the organization's executive leadership and the CEO:

    • Why is KTLO spend so high? This question is a good gauge of where the line is drawn between operations and strategy. Many IT departments want to reduce time spent on maintenance and redeploy resource investment toward strategic projects. This reallocation must include retiring or eliminating technologies to free up funds.
    • What should our operational spend priorities be? Maintenance and basic operations aren't going anywhere. The issue is what is necessary and what could be done more wisely. Are you throwing good money after bad on a high-maintenance legacy system?
    • Which projects and investments should we prioritize? The answer to this question should tightly align with business strategic goals and account for the lion's share of growth and innovation spend.
    • Are we spending enough on innovative initiatives? This is the ultimate dialogue between business partners, the CEO, and IT that needs to take place, yet often doesn't.

    I know what IT costs us, but what is it really worth?

    Example
    Focus Area % IT Spend
    KTLO 89.16%
    Grow 7.18%
    Innovate 3.66%
    Info-Tech IT Spend Studies, 2022.

    Be clear about where you want your IT spend transparency journey to take you in real life

    Transparent IT spend data will allow you to have conversations you couldn't have before. Consider this example of how telling an IT spend story could evolve.

    I want to ...
    Analyze the impact of the cloud on IT operating expenditure to update finance's expectations of a realistic IT CapEx/OpEx ratio now and into the future.

    To address the problem of ...

    • Many of our key software vendors have eliminated on-premises products and only offer software as an OpEx service.
    • Assumptions that modern IT solutions are largely on-premises and can be treated as capitalizable assets are out-of-date and don't reflect IT financial realities.

    And will use transparency to ...

    • Provide the CFO with specific, accurate, and annotated OpEx by product/service and vendor for all cloud-based and on-premises solutions.
    • Facilitate a realistic calculation of CapEx/OpEx distribution based on actuals, as well as let us develop defendable projections of OpEx into the future based on typical annual service fee increases and anticipated growth in the number of users/licenses.

    1.1 Establish ITFM objectives that leverage IT spend transparency

    Duration: One hour

    1. Consider the problems or issues commonly voiced by the business about IT, as well as your own ongoing challenges in communicating with stakeholders. Document these problems/issues as questions or statements as spoken by a person. To help structure your brainstorming, consider these general process domains and examples:
      1. Spend tracking and reporting. E.g. Why is IT's OpEx so high? We need you to increase IT's percentage of CapEx.
      2. Service levels and business continuity. E.g. Why do we need to hire more service desk staff? There are more of them in IT than any other role.
      3. Project and operations resourcing. E.g. Why can't IT just buy this new app we want? It's not very expensive.
      4. Strategy and innovation. E.g. Did output increase or decrease last quarter per input unit? IT should be able to run those reports for us.
    2. For each problem/issue noted, identify:
      1. The source(s) of the question/concern (e.g. CEO, CFO, CXO, CIO).
      2. The financial process involved (e.g. accurate costing, verification of costs, building a business case to invest).
    3. For each problem/issue, identify a broader project-style initiative where having transparent IT spend data is a valuable input. One initiative may apply to multiple problems/issues. For each initiative:
      1. Give it a working title.
      2. State the goal for the initiative with reference to ITFM aspirations.
      3. Identify key stakeholders (these will likely overlap with the problem/issue source).
      4. Set general time frames for resolution.

    Document your outputs on the slide immediately following the instruction slides for this exercise. Examples are included.

    1.1 Establish ITFM objectives that leverage IT spend transparency

    Input Output
    • Organizational knowledge
    • List of the potential uses and objectives of transparent IT spend and staffing data
    Materials Participants
    • Whiteboard/flip charts
    • Head of IT
    • IT financial lead

    ITFM initiatives that leverage transparency

    Problem/Issue Statement Source/ Stakeholder Associated ITFM Process Potential Initiative Initiative Goal Time Frame
    "Why is IT's OpEx so high? We need you to increase IT's percentage of CapEx." CFO IT spend categorization and reporting. Analyze the impact of the cloud on IT operating expenditure. To update finance's expectations of a realistic IT CapEx/OpEx ratio. <12 months
    "Why do we need to hire more service desk staff? There are more of them in IT than any other role." CFO, VP of HR Business case for hiring IT staff. Document ongoing IT support requirements for proposed ERP platform migration project. To ensure sufficient resources for an anticipated increase in service desk tickets due to implementation of a new ERP system. 1-3 months
    "Why can't IT just buy this new app we want? It's not very expensive." CEO, all CXOs/VPs Total cost of technology ownership. Develop a mechanism to review the lifecycle impact on IT of proposed technology purchases. To determine if functionality of new tool already exists in the org. and the total cost of ownership of a new app. <6 months
    "Did output increase or decrease last quarter per input unit? IT should be able to run those reports for us." CEO, CFO, VP of Production IT service costing. Develop an organizational business intelligence strategy. To create a comprehensive plan for evolving BI capability in the organization and transferring report development to users. Select a department for pilot. <12 months

    Your organization's governance culture will affect how you approach transparency

    Know your governance culture Lower Governance
    • Few regulations.
    • Financial reporting is largely internal.
    • Change is frequent and rapid.
    • Informal or nonexistent mechanisms and structures.
    • Data sharing behavior driven by competitive concerns.
    Higher Governance
    • Many regulations.
    • Stringent and regular external reporting requirements.
    • Change is limited and/or slow.
    • Defined and established mechanisms and structures.
    • Data sharing behavior driven by regulatory concerns.
    Determine impact on opportunities How does your governance culture impact IT spend transparency opportunities?
    Resistance to formality and bureaucracy Resistance to change and uncertainty
    Set expectations and approach You have plenty of room to implement transparency rigor within the confines of IT, but getting others to give you the time and attention you want will be a challenge. One-on-one, informal relationship building to create goodwill and dialogue is needed before putting forth recommendations or numbers. Many existing procedures must be accommodated and respected. While you can benefit by working with preexisting mechanisms and touchpoints, expect any changes you want to make to things like IT cost categories or CapEx/OpEx ratios to require a lot of time, meetings, and case-making.

    IT's current maturity around ITFM practice will also affect your approach to transparency

    Know your ITFM maturity level Lower ITFM Maturity
    • No/few formal policies, standards, or procedures exist.
    • There is little/no formal education or experience within IT around budget, costing, charging, or accounting practices.
    • Financial reporting is sporadic and inconsistent in its contents.
    • Business cases are rarely used in decision-making.
    • Financial data is neither reliable nor readily available.
    Higher ITFM Maturity
    • Formal policies, standards, and procedures are enforced organization-wide for all financial management activities.
    • Formally-trained accountants are embedded within IT.
    • Financial reporting is regular, scheduled, and defined.
    • Business cases are leveraged in most decision-making activities.
    • Financial data is governed, centralized, and current.
    Determine stakeholders' financial literacy How does your degree of ITFM maturity impact IT spend transparency opportunities?
    Improve your own financial literacy first Determine stakeholders' financial literacy
    Set expectations and approach Brush up on core financial management and accounting concepts before taking the discussion beyond IT's walls. Do start mapping your costs, but just know how to communicate what the data is saying before sharing it. Not everyone will be at your level, familiar with ITFM language and concepts, or focused on the same things you are. Gauge where your audience is at so you can prepare for meaningful dialogue.

    1.2 Assess your readiness to tackle IT spend transparency

    Duration: One hour

    Note: This assessment is general in nature. It's intended to help you identify and prepare for potential challenges in your IT spend and staffing transparency effort.

    1. Rate your agreement with the "Data & Information" and "Experience, Expertise, & Support" statements listed on the slide immediately following the two instruction slides for this exercise. For each statement, indicate the extent to which you agree or disagree, where:
      1. 1 = Strongly disagree
      2. 2 = Disagree
      3. 3 = Neither agree nor disagree
      4. 4 = Agree
      5. 5 = Strongly agree
    2. Add up your numerical scores for all statements, where the highest possible score is 65.
    3. Assess your general readiness against the following guidelines:
      1. 50-65: Ready. The transparency exercise will involve work, but should be straightforward since you have the data, skills, tools, processes, and support to do it.
      2. 40-49: Ready, with caveats. The transparency exercise is doable but will require some preparatory legwork and investigation on your part around data sourcing, organization, and interpretation.
      3. 30-39: Challenged. The transparency exercise will present some obstacles. Expect to encounter data gaps, inconsistencies, errors, roadblocks, and frustrations that will need to be resolved.
      4. Less than 30: Not ready. You don't have the data, skills, tools, processes, and/or support to do the data transparency exercise. Take time to develop a stronger foundation of financial literacy and governance before tackling it.

    Document your outputs on the slide immediately following the two instruction slides for this exercise.

    1.2 Assess your readiness to tackle IT spend transparency

    InputOutput
    • Organizational knowledge
    • Estimation of IT spend and staffing transparency effort
    MaterialsParticipants
    • Whiteboard/flip charts
    • Head of IT
    • IT financial lead

    IT spend transparency readiness assessment

    Data & Information
    Statement Rating
    We know how to access all IT department spend records.
    We know how to access all non-IT-department technology spend records.
    We know how to access all IT vendor/contractor agreements.
    We know how to access data about our IT staff costs and allocation, such as organizational charts and salaries/benefits.
    Our financial and staffing data is up-to-date.
    Our financial and staffing data are labeled, described, and organized so that we know what they're referring to.
    Our financial and staffing data are in a format that we can easily manipulate (e.g. export, copy and paste, perform calculations).
    Experience, Expertise, & Support
    Statement Rating
    We have sufficient expertise within the IT department to navigate and accurately interpret financial records.
    We have reasonable access to expertise/resources in our finance department to support us in an IT spend transparency exercise.
    We can allocate sufficient time (about 40 hours) and resources in the near term to do an IT spend transparency exercise.
    We have current accountabilities to track and internally report financial information to others on at least a monthly basis.
    There are existing financial policies, procedures, and standards in the organization with which we must closely adhere and comply.
    We have had the experience of participating in, or responding to the results of, an internal or external audit.

    Rating scale:
    1 = Strongly Disagree; 2 = Disagree; 3 = Neither agree nor disagree; 4 = Agree; 5 = Strongly agree
    Assessment scale:
    Less than 30 = Not ready; 30-39 = Challenged; 40-49 = Ready with caveats; 50-65 = Ready

    Take a closer look at the statements you rated 1, 2, or 3. These will be areas of challenge no matter what your total score on the assessment scale.

    Phase 1: Know your objectives

    Achievement summary

    You've now completed the first two steps on your IT spend transparency journey. You have:

    • Set your objectives for making your IT spend and staffing transparent.
    • Assessed your readiness to tackle the exercise and know how much work you'll need to do in order to do it well.

    "Mapping to a transparency model is labor intensive. You can do it once and never revisit it again, but we would never advise that. What it does is play well into an IT financial management maturity roadmap."
    - Monica Braun, Research Director, ITFM Practice, Info-Tech Research Group

    Phase 2

    Gather Required Data

    This phase will walk you through the following activities:

    • Gather, clean, and organize your data
    • Build your industry-specific business views

    This phase involves the following participants:

    • Head of IT
    • IT financial lead
    • Other members of IT management

    Phase 2: Gather required data

    Finish your preparation.

    You're now ready to do the final preparation for your IT spend and staffing transparency journey. In this phase you will:

    • Gather your IT spend and staffing data and information.
    • Clean and organize your data to streamline mapping.
    • Identify your baseline data points.

    "Some feel like they don't have all the data, so they give up. Don't. Every data point counts."
    - Rex Ding, Research Specialist, ITFM Practice, Info-Tech Research Group

    Your IT spend transparency efforts are only as good as the quality of your inputs

    Aim for a comprehensive, complete, and accurate set of data and information.

    Diagram of comprehensive, complete, and accurate set of data and information

    Start by understanding what's included in technology spend

    Info-Tech's ITFM Technology Inventory

    In scope:

    • All network, telecom, and data center equipment.
    • All end-user productivity software and devices (e.g. laptops, peripheral devices, cell phones).
    • Information security.
    • All acquisition, development, maintenance, and management of business and operations software.
    • All systems used for the storage and management of business assets, data, records, and information.
    • All managed IT services.
    • Third-party consulting services.
    • All identifiable spend from the business for the above.

    Expand your thinking: Total tech spend goes beyond what's under IT's operational umbrella

    "Technology" means all technology in the organization regardless of where it lives, who bought it, who owns it, who runs it, or who uses it.

    IT may have low or no visibility into technologies that exist in the broader business environment beyond IT. Accept that you won't gain 100% visibility right now. However, do get started and be persistent.

    Where to look for non-IT technology ...

    • Highly specialized business functions - niche tools that are probably used by only a few people.
    • Power users and the "underserved" - cloud-based workflow, communication, and productivity tools they got on their own.
    • Operational technology - network-connected industrial, building, or physical security sensors and control systems.
    • Recently acquired/merged entities - inherited software.

    Who might get you what you need ...

    • Business unit and team leaders - identification of what they use and copies of their spend records and/or contracts.
    • Finance - a report of the "software" expenditure category to spot unrecognized technologies and their owners.
    • Vendors - copies of contracts if not forthcoming internally.
    • Your service desk - informal knowledge gained about unknown technologies at play in the course of doing their job.

    The IT spend and staffing transparency exercise is an opportunity to kick-start a technology discovery process that will give you and the business a true picture of your technology profile, use, and spend.

    Seek out data at the right level of granularity with the right supporting information

    Key data and information to seek out:

    • Credits applied to appropriate debits that show net expense, or detailed descriptions of credits with no matching debit.
    • Cash-based accounting (not accrual accounting). If accrual, will need to determine how to simplify the data for your uses.
    • Vendor names, asset classes, descriptors, and departments.
    • A total spend amount (CapEx + OpEx) that:
      • Aligns with the spend period.
      • Passes your gut check for total IT spend.
      • Includes annual amounts for multi-year contracts (e.g. one year of a three-year Microsoft enterprise agreement).
      • Includes technology spend from the business (e.g. OT that IT supports).
    • Insights on large projects.
    • Consolidated recurring payments, salaries and benefits, and other small expenses.

    Look for these data descriptors in your files:

    • Cost center/accounting unit
    • Cost center/department description
    • GL ACCT
    • CL account description
    • Activity description
    • Status
    • Program/business function/project description
    • Accounting period
    • Transaction amount
    • Vendor/vendor name
    • Product/product name

    Avoid data that's hard to use or problematic as it will slow you down and bring limited benefits

    Spend data that's out of scope:

    • Depreciation/amortization.
    • Gain or loss of asset write-off.
    • Physical security (e.g. key cards, cameras, motion sensors, floodlights).
    • Printer consumables costs.
    • Heating and cooling costs (for data centers).

    Challenging data formats:

    • Large raw data files with limited or no descriptors.
    • Major accounts (hardware and software) combined in the same line item.
    • Line items (especially software) with no vendor reference information.
    • PDF files or screenshots that you can't extract data from readily. Use Excel or CSV files whenever possible.

    Getting at the data you need can be easy or hard – it all depends

    This is where your governance culture and ITFM maturity start to come into play.

    Data source Potential data and information What to expect
    IT Current/past budget, vendor agreements, IT project records, discretionary spend, number of IT employees. The rigor of your ITFM practice and centralization of data and documents will affect how straightforward this is.
    Finance General ledger, cash and income statements, contractor payments and other accounts payable, general revenue. Secure their expertise early. Let them know what you're trying to do and what you need. They may be willing to prepare data for you in the format you need and help you decipher records.
    Purchasing List of vendors/suppliers, vendor agreements, purchase invoices. Purchasing often has more descriptive information about vendors than finance. They can also point you to tech spend in other departments that you didn't know about.
    Human Resources Organizational chart, staff salaries and benefits, number of employees overall and by department. Data about benefits costs is something you're not likely to have, and there's only one place you can reliably get it.
    Other Business Units Non-IT technology spend vendor agreements and purchase invoices, number of department employees. Other departments may be tracking spend in an entirely different way than you. Be prepared to dig and reconcile.

    There may be some data or information you can't get without a Herculean effort. Don't worry about it too much - these items are usually relatively minor and won't significantly affect the overall picture.

    Commit to finding out what you don't know

    Many IT leaders don't have visibility into other departments' technology spend. In some cases, the fact that spend is even happening may be a complete surprise.

    Near-term visibility fix ...

    • Ask your finance department for a report on all technology-related spend categories. "Software" is a broad category that finance departments tend to track. Scan the report for items that don't look familiar and confirm the originating department or approver.
    • Check in with the procurement office. See what technology-related contracts they have on record and which departments "own" them. Get copies of those contracts if possible.
    • Contact individual department heads or technology spend approvers. Devise your contact shortlist based on what you already know or learned from finance and procurement. Position your outreach as a discovery process that supports your transparency effort. Avoid coming across as though you're judging their spend or planning to take over their technologies.

    Long-term visibility fix ...

    • Develop your relationships with other business unit leaders. This will help open the lines of communication permanently.
    • Establish a cross-functional central technology office or group. The main task of this unit is to set and manage technology standards organization-wide, including standards for tracking and documenting technology costs and asset lifecycle factors.
    • Ensure IT is formally involved in all technology spend proposals and plans. This gives IT the opportunity to assess them for security compliance, IT network/system interoperability, manageability, and IT support requirements prior to purchase.
    • Ensure IT is notified of all technology financial transactions. This includes contracts, invoices, and payments for all one-time purchases, subscription fees, and maintenance costs.

    Finally, note any potential anomalies in the IT spend period you're looking at

    No two years have the exact same spend patterns. One-time spend for a big capital project, for example, can dramatically alter your overall spend landscape.

    Look for the following anomalies:

    • New or ongoing capital implementations or projects that span more than one fiscal year.
    • Completed projects that have recently transitioned, or are transitioning, from CapEx (decreasing) to OpEx (increasing).
    • A major internal reorganization or merger, acquisition, or divestiture event.
    • Crises, disasters, or other rare emergencies.
    • Changes in IT funding sources (e.g. new or expiring grants).

    These anomalies often explain why IT spend is unusually high in certain areas. There's often a good business reason.

    In many cases, doing a separate spend transparency exercise for these anomalous projects or events can isolate their costs from other spend so their true nature and impact can be better understood.

    2.1 Gather your input data and information

    Duration: Variable

    1. Develop a complete list of the spending and staffing data and information you need to complete the transparency mapping exercise. For each required item, note the following:
      1. Description of data needed (i.e. type, timeframe, and format).
      2. Ideal timeframe or deadline for receipt.
      3. Probable source(s) and contact(s).
      4. Additional facilitation/support required.
      5. Person on your transparency team responsible for obtaining it.
    2. Set up a data and information repository to store all files as soon as they're received. Ideally, you'll want all data/information files to be in an electronic format so that everything can be stored in one place. Avoid paper documents if possible.
    3. Conduct your outreach to obtain the input data and information on your list. This could include delegating it to a subordinate, sending emails, making phone calls, booking meetings, and so on.
    4. Review the data and information received to confirm that it's the right type of data, at the correct level of granularity, for the right timeframe, in a usable format, and is generally accurate.
    5. Enter documentation about your data and information sources in tab "1. Data & Information Sources" in the IT Spend & Staffing Transparency Workbook to reflect what you needed and where you got it in order to make the discovery process easier in the future.
    6. In the same tab in the IT Spend & Staffing Transparency Workbook, document any significant events that occurred that directly or indirectly impacted the selected year's spend values. These could include mergers/acquisitions/divestitures, major reorganizations or changes in leadership, significant shifts in product offerings or strategic direction, large capital projects, legal/regulatory changes, natural disasters, or changes in the economy.

    Download the IT Spend & Staffing Transparency Workbook

    2.1 Gather your input data and information

    InputOutput
    • Knowledge of potential data and information sources
    • List of data and information required to complete the IT spend and staffing transparency exercise
    MaterialsParticipants
    • Whiteboard/flip charts
    • Head of IT
    • IT financial lead

    Tidy up your data before beginning any spend mapping

    Most organizations aren't immaculate in their tech spend documentation and tracking practices. This creates data rife with gaps that lives in hard-to-use formats.

    The more preparation you do to approach the "good data" intersection point in the diagram below, the easier your mapping effort will be and the more useful and insightful your final findings.

    Venn diagram of good data

    Make your data "un-unique" to reduce the number of line items and make it manageable

    There's a good chance that the IT spend data you've received is in the form of tens of thousands of unique line items. Use the checklist below to help you roll it up.

    Warning: Never overwrite your original data. Insert new columns/rows and put your alternate information in these instead.

    Step 1: Standardize vendor names

    • Start with known large vendors.
    • Select a standard name for the vendor.
    • Brainstorm possible variations on the vendor name, including abbreviations and shortforms.
    • Search for the vendor in your data and document the new standardized vendor name in the appropriate row.
    • Repeat the above for all vendors.
    • Sort the new vendor name column from A-Z. Look for instances where names remain unique or are missing entirely. Reconcile if needed and fill in missing data.

    Step 2: Consolidate vendor spend

    • Sort the new vendor name column from A-Z. Start with vendors that have the most line items.
    • Add together related spend items from a given vendor. Create a new row for the consolidated spend item and flag it as consolidated. Keep the following item types in separate rows:
      • Hardware vs. software spend for the same vendor.
      • Cloud vs. on-premises spend for the same vendor.
    • Repeat the above for all vendors.
    • Consider breaking out separate rows for overly consolidated line items that contain too many different types of IT spend.

    2.2 Clean and organize your data

    Duration: Variable

    1. Check to ensure that you have all data and information required to conduct the IT spend transparency exercise.
    2. Conduct an initial scan to assess the data's current state of hygiene and overall usability. Flag anything of concern and follow up with the data/information provider to fix or reconcile any issues.
    3. Normalize your data to make it easier to work with. This includes selecting data format standards and changing anything that doesn't conform to those standards. This includes items such as date conventions, currencies, and so on.
    4. Standardize product and vendor naming/references throughout to enable searching, sorting, and grouping. For example, Microsoft Office may be variably referred to as "Microsoft", "Office", "Office 365", and "Office365" throughout your data. Pick one descriptor for the product/vendor and replace all related references with that descriptor.
    5. Consolidate and aggregate your data. Ideally, the data you received from your sources has already been simplified; however, you may need to further organize it to reduce the number of individual line items to a more manageable number. The transparency exercise uses relatively high-level categories, so combine data sets and aggregate where feasible without losing appropriate granularity.
    6. Archive any original copies of files that have been modified or replaced with consolidated/aggregated versions for future reference if needed.

    2.2 Clean and organize your data

    InputOutput
    • Data and information files
    • A normalized set of data and information for completing the IT spend and staffing transparency exercise
    MaterialsParticipants
    • Whiteboard/flip charts
    • Head of IT
    • IT financial lead

    Select IT spend "buckets" for the CXO Business View as your final preparatory step

    Every organization has both industry-agnostic and industry-specific lines of business that are the direct beneficiaries of IT spend.

    Common shared business functions:

    • Human resources.
    • Finance and accounting.
    • Sales/customer service.
    • Marketing and advertising.
    • Legal services and regulatory compliance.
    • Information technology.

    It may seem odd to see IT on the business functions list since the purpose of this exercise is to map IT spend. For business view purposes, IT spend refers to what IT spends on itself to support its own internal operations.

    Examples of industry-specific functions:

    • Manufacturing: Product research and development; production operations; supply chain management.
    • Retail banking: Core banking services; loan, mortgage and credit services; investment and wealth management services.
    • Hospitals: Patient intake and admissions; patient diagnosis; patient treatment; patient recovery and ongoing care.
    • Insurance: Actuarial analysis; policy creation; underwriting; claims processing.

    See the Appendix of this blueprint for definitions of shared business functions plus sample industry-specific business view categories.

    Define your CXO Business View categories to set yourself up well for future ITFM analyses

    The CXO Business View buckets you set up today are tools you can and should reuse in your overall approach to ITFM governance. Spend some time to get them right.

    Stay high-level

    Getting too granular invites administrative headaches and overhead. Keep things high-level and general:

    • Limit the number of direct stakeholders represented: This will reduce communication overhead and ensure you're dealing only with people who have real decision-making authority.
    • Look to your org. chart: Note the departments or business units listed across the top of the chart that have one executive or top-ranking senior manager accountable for them. These business units often translate as-is into a tidy CXO Business View category.

    Limit your number of buckets

    Tracking IT spend across more than 8-10 shared and industry-specific business categories is impractical.

    • Simplify your options: Too many buckets gets confusing and invites time-wasting doubt.
    • Reduce future rework: Business structures will change, which means recategorizing spend data. Using a forklift is a lot easier than using tweezers.
    • Stick to major business units: Create separate "Business Other" and "Industry Other" catch-all categories to track IT spend for smaller functions that fall outside of major business unit structures.

    Stay high-level with the CXO Business View

    Be clear on what's in and what's out of your categories to keep everyone on the same page

    Clear lines of demarcation between CXO Business View categories reduce confusion, doubt, and wheel-reinvention when deciding where to allocate IT spend.

    Ensure clear boundaries

    Mutual exclusivity is key when defining categories in any taxonomical structure.

    • Avoid overlaps: Each high-level business function category should have few or no core function or process overlaps with another business function category. Aim for clear vertical separation.
    • Be encompassing: When defining a category, list all the business capabilities and sub-functions included in that category. For example, if defining the finance and accounting function, remember to specify its less obvious accountabilities, like enterprise asset management if appropriate.

    Identify exclusions

    Listing what's out can be just as informative and clarifying as listing what's in.

    • Beware odd bedfellows: Minor business groups are often tucked under a bigger organizational entity even though the two use different processes and technologies. Separate them if appropriate and state this exclusion in the bigger entity's definition.
    • Draw a line: If a process crosses business function categories, state which sub-steps are out of scope.
    • Document your decisions: This helps ensure you allocate IT spend the same way every time.

    Clear lines of demarcation between CXO Business View categories

    2.3 Build your industry-specific business views

    Duration: Two hours

    1. Confirm your list of high-level shared business services (human resources, finance and accounting, etc.) as provided in Info-Tech's IT Spend & Staffing Transparency Workbook. Rename them if needed to match the nomenclature used in your organization.
    2. Set and define your additional list of high-level, industry-specific business categories that are unique to or define your industry. See the slides immediately following this exercise for tips on developing these categories, as well as the appendix of this blueprint for some examples of industry-specific categories and definitions.
    3. Create "Business Other" and "Industry Other" categories to capture minor groups and activities supported by IT that fall beyond the major shared and industry-specific business functions you've shortlisted. Briefly note the business groups/activities that fall under these categories.
    4. Edit/enter your shared and industry-specific business function categories and their definitions on tab "2. Business View Definitions" in the IT Spend & Staffing Transparency Workbook.

    Download the IT Spend & Staffing Transparency Workbook

    2.3 Build your industry-specific business views

    InputOutput
    • Knowledge about your organization's structure and business functions/units
    • A list of major shared business functions and industry-specific business functions/capabilities that are defining of your industry
    MaterialsParticipants
    • Whiteboard/flip charts
    • Head of IT
    • IT financial lead

    Lock in key pieces of baseline data

    Calculating core IT spend metrics relies on a few key numbers. Settle these first based on known data before diving into detailed mapping.

    These baseline data will allow you to calculate high-level metrics like IT spend as a percent of revenue and year-over-year percent change in IT spend, as well as more granular metrics like IT staff spend per employee for a specific IT service.

    Baseline data checklist

    • IT spend analysis period (date range).
    • Currency used.
    • Organizational revenue.
    • Organizational OpEx.
    • Total current year IT spend.
    • Total current year IT CapEx and IT OpEx.
    • Total previous-year IT spend.
    • Total projected next-year IT spend.
    • Number of organizational employees.
    • Number of IT employees.

    You may have discovered some things you didn't know about during the mapping process. Revisit your baseline data when your mapping is complete and make adjustments where needed.

    2.4 Enter your baseline data

    Duration: One hour

    1. Navigate to tab "3. Baseline Data" in the IT Spend & Staffing Transparency Workbook. Using the data you've gathered, enter the following information to set your baseline data for future calculations:
      1. Your IT spend analysis date range. This can be concrete dates, a fiscal year abbreviation, etc.
      2. The currency you will be using throughout the workbook. It's important that all monetary values entered are in the same currency.
      3. Your organization's total revenue and total operating expenditure (OpEx) for the spend analysis data range you've specified. Revenue includes all sources of funding/income.
      4. Your total IT OpEx and total IT capital expenditure (CapEx). The workbook will add your OpEx and CapEx values for you to arrive at a total IT spend value.
      5. Total IT spend for the year prior to the current IT spend analysis date range, as well as anticipated total IT spend for the year following.
      6. Total IT staff spend (salaries, benefits, training, travel, and fees for employees and contractors in a staff augmentation role) for the spend analysis date range.
      7. The total number of organizational employees and total number of IT employees. These are typically full-time equivalent (FTE) values and include contractors in a staff augmentation role.
    2. Make note of any issues that have influenced the values you entered.

    Download the IT Spend & Staffing Transparency Workbook

    2.4 Enter your baseline data

    InputOutput
    • Cleaned and organized spend and staffing data and information
    • Finalized baseline data for deriving spend metrics
    MaterialsParticipants
    • IT Spend & Staffing Transparency Workbook
    • Head of IT
    • IT financial lead

    Phase 2: Gather required data

    Achievement summary

    You've now completed all preparation steps for your IT spend transparency journey. You have:

    • Gathered your IT spend and staffing data and information.
    • Cleaned and organized your data to streamline mapping.
    • Identified your baseline data points.

    "As an IT person, you're not speaking the same language at all as the accounting department. There's almost always a session of education that's required first."
    - Angie Reynolds, Principal Research Director, ITFM Practice, Info-Tech Research Group

    Phase 3

    Map Your IT Staff Spend

    This phase will walk you through the following activities:

    • Mapping your IT staff spend across the four views of the ITFM Cost Model
    • Validating your mapping

    This phase involves the following participants:

    • Head of IT
    • IT financial lead
    • Other members of IT management

    Phase 3: Map your IT staff spend

    Allocate your workforce costs across the four views.

    Now it's time to tackle the first part of your hands-on spend mapping effort, namely IT staff spend. In this phase you will:

    • Allocate your IT staff spend across the four views of the ITFM Cost Model.
    • Validate your mapping to ensure that it's accurate and complete.

    "We're working towards the truth. We know the answer, but it's how to get it. Take Data & BI. For some organizations, four FTEs is too many. Are these people really doing Data & BI? Look at the big picture and see if something's missing."
    - Rex Ding, Research Specialist, ITFM Practice, Info-Tech Research Group

    Staffing costs comprise a significant percent of OpEx

    Staffing is the first thing that comes to mind when it comes to spend. Intentionally bring it out of the shadows to promote constructive conversations.

    • Total staffing costs stand out from other IT spend line items. This is because they're comparatively large, often comprising 30-50% of total IT costs.
    • Standing out comes at a price. Staff costs are where business leadership looks first if they want cuts. If IT leadership doesn't bring forward ways to cut staffing costs as part of a broader cost-cutting mandate, it will be seen as ignorant of business priorities at best and outright insubordinate at worst.
    • Staffing costs as a percentage of total costs vary between IT functions. On the business side, there's a lack of understanding about what functions IT staff serve and support and the real-world costs of obtaining (and keeping) needed IT skills. For example, IT security staffing costs as a percentage of that service's total OpEx will likely be higher than service desk staff given the scarcity and higher market value of the former. Trimming 20% of IT staffing costs from the IT security function has much different implications than cutting 20% of service desk staffing costs.

    Staffing spend transparency can do a lot to change the conversation from one where the business thinks that IT management is just being self-protecting to one where they know that IT management is actually protecting the business.

    Demonstrating the legitimate reasons behind IT staff spend is critical in both rationalizing past and current spend decisions as well as informing future decisions.

    Info-Tech recommends that you map your IT staffing costs before all other IT costs

    Mapping your IT staffing spend first is a good idea because:

    • Staffing costs are usually documented more clearly, simply, and accurately than other IT costs.
    • Gathering all your IT staffing data is usually a one-stop shop (i.e. the HR department).
    • The comparative straightforwardness of mapping staff costs compared to other IT costs gives you the opportunity to:
      • Get familiar with the ITFM Cost Model views and categories.
      • Get the hang of the hands-on mapping process.
      • Determine the kinds of speed bumps and questions you'll encounter down the road when you tackle the more complicated mappings.

    "Some companies will say software developer. Others say application development specialist or engineer. What are these things? You have to have conversations ..."
    - Rex Ding, Research Specialist, ITFM Practice, Info-Tech Research Group

    Understand the CFO Expense View: "Workforce" categories defined

    For the staffing spend mapping exercise, we're defining the Workforce category here and will offer Vendor category definitions in the vendor spend mapping exercise later.

    Workforce: The total costs of employing labor in the IT organization. This includes all salary/wages, benefits, travel/training, dues and memberships, and contractor pay. Managed services expenses associated with an external service provider should be excluded from Workforce and included in Contract Services.

    Employee: A person employed by the IT organization on a permanent full-time or part-time basis. Costs include salary, benefits, training, travel and expenses, and professional dues and memberships. These relationships are managed under human resources and the bulk of spend transactions via payroll processes.

    Contractor: A person serving in a non-permanent staff augmentation role. These relationships are typically managed under procurement or finance and spend transactions handled via invoicing and accounts payable processes. Labor costs associated with an external service provider are excluded.

    CFO Expense View

    Mapping your IT staff across the CFO Expense View is relatively cut-and-dried

    The CFO Expense View is the most straightforward in terms of mapping IT staffing costs as it's made up of only two main categories: Workforce and Vendor.

    In the CFO Expense View, all IT spend on staffing is allocated to the Workforce bucket under either Employee or Contractor.

    What constitutes a Contractor can be confusing given increased use of long-term labor augmentation strategies, so being absolutely clear about this is imperative. For spend mapping purposes:

    • Any staff members under independent contract where individuals are paid directly by your organization as opposed to indirectly via a service provider (e.g. staffing firm) are considered Workforce > Contractor.
    • Any circumstances where you pay a third-party organization for labor is slotted under Vendor > Contract Services.

    CFO Expense View

    Understand the CIO Service View: Categories defined

    We've provided definitions for the major categories that require clarification.

    Applications Development: Purchase/development, testing, and deployment of application projects. Includes internally developed or packaged solutions.

    Applications Maintenance: Software maintenance fees or maintaining current application functionality along with minor enhancements.

    Hosting & Networks: Compute, storage, and network functionality for running/hosting applications and providing communications/connectivity for the organization.

    End User: Procurement, provision, management, and maintenance (break/fix) of end-user devices (desktop, laptops, tablets, peripherals, and phones) as well as purchase/support and use of productivity software on these devices. The IT service desk is included here as well.

    PPM & Projects: People, processes, and technologies dedicated to the management of IT projects and the IT project portfolio as a whole.

    Data & BI: Strategy and oversight of the technology used to support data warehousing, business intelligence, and analytics.

    IT Management: Senior IT leadership, IT finance, IT strategy and governance, enterprise architecture, process management, vendor management, talent management, and program and portfolio management oversight.

    Security: Information security strategy and oversight, practices, procedures, compliance, and risk mitigation to protect and prevent unauthorized access to organizational data and technology assets.

    CIO Service View

    Mapping your IT staff across the CIO Service View is a slightly harder exercise

    The complexity of mapping staff across this view depends on how your IT department is organized and the degree of role specialization vs. generalization.

    The CIO Service View mirrors how many IT departments are organized into teams or work groups. However, some partial percentage-based allocations are probably required, especially for smaller IT units with more generalized, cross-functional roles. For example:

    • A systems administrator's costs may need to be allocated 80% to Hosting & Networks and 20% to Security.
    • An app development team lead may spend about 40% of their time doing hands-on Development work and the other 60% on project management (i.e. PPM & Projects).

    Info-Tech has found that allocating staffing costs for Data & BI raises the most doubts as it can be very entangled with Applications and other spend. Do the best you can.

    Understand the CXO Expense View: Categories defined

    Expand shared services and industry function categories as suits your organization.

    Industry Functions: As listed and defined by you for your specific industry.

    Human Resources: IT staff and specific application functionality in support of organizational human resource management.

    Finance & Accounting: IT staff and specific application functionality in support of corporate finance and accounting.

    Shared Services Other: IT staff and specific application functionality in support of all other shared enterprise functions.

    Information Technology: IT staff and specific application functionality in support of IT performing its own internal IT operations functions.

    Industry Other: IT staff and specific application functionality in support of all other industry-specific functions.

    CXO Expense View

    Mapping your IT staff across the CXO Business View warrants the most time

    This view is probably the most difficult as many IT department roles are set up according to lines of IT service, not lines of business. Prepare to do a little math.

    The CXO Expense View also requires percentage-based splitting of role spend, but to a greater extent.

    • Start by mapping staff cost allocations for those roles that are at, or close to, 100% dedicated to a specific business function (if any).
    • For IT roles that support organization-wide or multi-department functions, knowing the percent of employees that work in each relevant business unit and parceling IT staff spend by those same percentages may be easiest. For example, a general systems administrator's costs could be allocated as 4% to HR, 2% to finance, 25% to sales, 20% to production operations, and so on based on the percentage of employees in each of the supported business units.

    Take a minute to figure out how you plan to map IT's indirect CXO Business View costs

    Direct IT costs are those that are dedicated to a specific business unit or user group, such a marketing campaign management app, specialized devices used by a specific subset of workers in the field, or a business analyst embedded full-time in a sales organization.

    VS

    Indirect IT costs are pretty much everything else that's shared broadly across the organization and can't be tied to just one stakeholder or user group, such as network infrastructure, the service desk, and office productivity apps. These costs must be fairly and evenly distributed.

    No indirect mapping method is perfect, but here's a suggestion:

    • Take the respective headcount of all business functions sharing the IT resource/service in question.
    • Calculate each business function's staff as a percentage of all organizational staff.
    • Use this same percent of staff to calculate and allocate a business function's indirect staff and indirect vendor costs.

    "There is always a conversation about indirect allocations. There's never been an organization I've heard of or worked for which has been able to allocate every technology cost directly to a business consumption or business unit."
    Monica Braun, ITFM Research Director, Info-Tech Research Group

    Example:

    • A company of 560 employees has six HR staff (about 1.1% of total staff).
    • Network admin staffing costs $143,000, so $1,573 (1.1%) would be allocated to HR.
    • Internet services cost $40,000, so $440 (1.1%) would be allocated to HR.

    Some indirect costs are shared by multiple business functions, but not all. In these cases, exclude non-participating business functions from the total number of organizational employees and re-calculate a new percent of staff for each participating business function.

    Know where you're most likely to encounter direct vs. indirect IT staffing costs

    Info-Tech has found that direct vs. indirect staffing spend is more commonly found in some areas than others. Use this insight to focus your work.

    Direct IT staffing spend

    Definition: Individuals or teams whose total time is formally dedicated to the support of one business unit/function.

    • Data & BI (direct to one non-IT unit)
    • IT Management (direct to IT)
      • Service planning & Architecture
      • Strategy & Governance
      • Financial Management
      • People & Resources

    Hybrid IT staffing spend

    Definition: Teams with a percent of time or entire FTEs formally dedicated to one business unit/function while the remainder of the time or team is generalized.

    • Applications
      • Applications Development
      • Applications Maintenance
    • IT Management
      • PPM & Projects

    Indirect IT staffing spend

    Definition: Individuals or teams whose total time is generalized to the support of multiple or all business units or functions.

    • Infrastructure
      • Hosting & Networks
      • End Users
    • Security

    Indirect staff spend only comes into play in the CXO Business View. Thoroughly map the CIO Service View first and leverage its outcomes to inform your allocations to individual business and industry functions.

    Understand the CEO Innovation View: Categories defined

    Be particularly clear on your understanding of the difference between business growth and business innovation.

    Business Innovation: IT spend/ activities focused on the development of new business capability, new products and services, and/or introduction of existing products/ services into new markets. It does not include expansion or update of existing capabilities.

    Business Growth: IT spend/activities focused on the expansion, scaling, or modernization of an existing business capability, product/service, or market. This is specifically related to growth within a current market.

    Keep the Lights On: IT spend/activities focused on keeping the organization running on a day-to-day basis. This includes all activities used to ensure the smooth operation of business functions and overall business continuity.

    CEO Innovation View

    Important Note

    Info-Tech analysts often skip mapping staff for the CEO Innovation View when delivering the IT Spend & Staffing Benchmarking Service.

    This is because, for many organizations, either most IT staff spend is allocated to Keep the Lights On or any IT staff allocation to Business Growth and Business Innovation activities is untracked, undocumented, and difficult to parse out.

    Mapping your IT staff across the CEO Innovation View is largely straightforward

    Clear divisions between CapEx and OpEx can be your friend when it comes to mapping this view. Focus your efforts on parsing growth vs. innovation.

    • The majority of IT staff costs are OpEx: And the majority of OpEx will land in the Keep the Lights On category. This is a comparatively simple mapping exercise. Know in advance that this will be the largest of the three buckets in the CEO Innovation View by a very wide margin, so don't be surprised if over 90% of IT staffing costs end up here.
    • Most of the remaining IT staff costs will be tied to capital projects and investments: This means that they will land in either Business Growth or Business Innovation, with the majority typically sitting under Business Growth. Again, don't be surprised if the Business Innovation category holds less than 3% of total IT staffing spend.

    Take your IT staff spend mapping to the next level with detailed time and headcount data

    Overlay a broader assessment of your IT staff

    Info-Tech's IT Staffing Assessment diagnostic can expand your view of what's really happening on the staffing front.

    • Learn your true distribution of IT staff across the same IT services listed in the ITFM Cost Model's CIO Service View.
    • Get other metrics such as degrees of seniority, manager span of control, and IT staff perception of their effectiveness.

    Take action

    1. Set it up: Contact your Info-Tech Account Manager and sign your team up to take the diagnostic.
    2. Assess the findings: Review the output report, specifically how your staff says they spend their time versus what your organization chart's been telling you.
    3. Apply the percentages: Use the FTE allocation percentages in the output report to guide how you distribute your staff spend across the CIO Service View.
    4. Expand your analysis: Use your staff's feedback around perceived aids and obstacles to effectiveness in order to inform and defend your recommendations and decisions on how IT funds should be spent.

    Consider these final tips for mapping your IT staffing costs before diving in

    Mapping your IT staffing costs definitely requires some work. However, knowing the common stumbling blocks and being systematic will yield the best results.

    Approach: Be efficient to be effective

    Start with what you know best: Map the CFO Expense View first to plug in information you already have. Next, map the CIO Service View since it's most aligned to your organization chart.

    Keep a list of questions: You'll need to seek clarifications. Note your questions, but don't reach out until you've done a first pass at the mapping - don't annoy people with a barrage of questions.

    Delegate: Your managers and leads have a more accurate view of exactly what their staff do. Consider delegating the CIO Service View and CXO Business View to them or turn the mapping exercise into a series of collaborative leadership team activities.

    Biggest challenge: Role/title ambiguity

    • The Business Analyst role is often vague. These staffers are often jacks-of-all-trades in IT. You probably can't rely on a generic job description to figure out exactly which services and business functions BAs are spending their time on. Plan to ask a lot of questions.
    • Other role titles may be completely inaccurate. Is the word "system" referring to apps, infrastructure, or both? Is the user experience specialist actually a programmer? Is a manager really managing anything? Know your organization's tendencies around meaningful job titling and set your workload expectations accordingly.

    Key step - validate! If you see services or functions with low or no allocation, or something just doesn't look right, investigate. Someone's doing that work - take the time to figure out who.

    3.1 Map your IT staffing costs

    Duration: Variable

    1. Navigate to tab "4. Staff Spend Mapping" in the IT Spend & Staffing Transparency Workbook. On one row, enter the name of an individual or group to be mapped, their role/title (if an individual), and their total known cost as per your collected data.
    2. Under the CFO Expense View (columns F-G), enter the number of FTEs represented by the individual or group named and their status (i.e. Employee or Contractor).
    3. Under the CIO Service View (columns L-AF), allocate the individual or group's spend as a percentage across all service categories. If the allocation for a service is 0%, leave the cell blank.
    4. Under the CXO Business View (columns AI-BA), allocate the individual or group's spend as a percentage across all business function and industry-specific function categories. If the allocation for a function is 0%, leave the cell blank.
    5. Under the CEO Innovation View (columns BD-BH), allocate the individual or group's spend as a percentage across Business Innovation, Business Growth, and Keep the Lights On. If the allocation for an investment type is 0%, leave the cell blank.
    6. Repeat steps 2 to 5 for all other IT staff (as individuals or groups).
    7. Follow up on and resolve any additional inquiries you need to make based on questions that arose during the mapping process.
    8. Validate your mapping by:
      1. Identifying spend categories that have zero staff spend allocation. Additional percentage allocation splits for certain roles are probably required.
      2. Investigating spend categories that seem to have very high or very low spend allocations based on a gut check. Again, double-check your percentage allocation splits.
      3. Ensuring your amounts add up to your previously calculated total IT staff spend. A balance tracker is provided on tab "6. Tracker & General Outputs" of the IT Spend & Staffing Transparency Workbook.

    Download the IT Spend & Staffing Transparency Workbook

    3.1 Map your staffing costs

    Input Output
    • Cleaned and organized IT staffing data and information
    • Finalized mapping of IT staff spend across the four views of the ITFM Cost Model
    Materials Participants
    • IT Spend & Staffing Transparency Workbook
    • Head of IT
    • IT financial lead
    • Other IT management as required

    Phase 3: Map your IT staff spend

    Achievement summary

    You've now completed your IT staff spend mapping. You have:

    • Allocated your IT staff spend across the four views of the ITFM Cost Model.
    • Validated your mapping to ensure it's accurate and complete.

    "Some want to allocate everybody to IT, but that's not how we do it. [In one CXO Business View mapping], a client allocated all their sand network people to the IT department. At the end of the process, the IT department itself accounted for 20% of total IT spend. We went back and reallocated those indirect staff costs across the business."
    - Kennedy Confurius, Research Analyst, ITFM Practice, Info-Tech Research Group

    Phase 4

    Map Your IT Vendor Spend

    This phase will walk you through the following activities:

    • Mapping your IT vendor spend across the four views of the ITFM Cost Model
    • Validating your mapping

    This phase involves the following participants:

    • Head of IT
    • IT financial lead
    • Other members of IT management

    Phase 4: Map your IT vendor spend

    Allocate your vendor costs across the four views.

    Now you're ready to take on the second part of your spend mapping, namely IT vendor spend. In this phase you will:

    • Allocate your IT vendor spend across the four views of the ITFM Cost Model.
    • Validate your mapping to ensure it's accurate and complete.

    "[One CIO] said that all technology spend runs through their IT group. But they didn't have hardware in their financial data file - no cellphones or laptops, no network or server expenses. They thought they had everything, but they didn't know what they didn't have. Assume it's out there somewhere."
    - Kennedy Confurius, Research Analyst, ITFM Practice, Info-Tech Research Group

    Tackle the non-staff side of IT spend

    Info-Tech analysts find that mapping the IT vendor spend data is harder because the source data is often scattered and not meaningfully labeled.

    • Be patient and systematic. As with mapping your IT staff spend data, the more organized you are from the outset and the more thoroughly you've prepared your data, the more straightforward the exercise will be.
      • Did you "un-unique" your data? If not, do that now before attempting mapping.
    • Get comfortable with making some assumptions. You need to get through the exercise, so sometimes making a best guess and entering a value is better than diving down a rabbit hole. Your gut is probably right anyway. But only make assumptions around smaller line items that don't have a massive impact on your final numbers. Never assume anything when it comes to big-ticket items.
    • Curb your urge to fix. Some of your buckets will start to get big, while others will barely budge. This is normal ... and interesting! Resist the urge to "balance" staffing spend in a bucket by loading it with apps and hardware for fear that the staffing spend looks too high and will be questioned. This exercise is about how things are, not how they look.

    "A common financial data problem is no vendor names. I've noticed that, even if the vendor name is there, there are no descriptors. You cannot actually tell what type of service it is. Data security? Infrastructure? Networking? Ask yourself 'What did we purchase and what does it do?'"
    - Aman Kumari, Research Specialist, ITFM Practice, Info-Tech Research Group

    Understand the CFO Expense View: Vendor categories defined

    These are the final definitions for this view. See the previous section for CFO Expense View > Workforce definitions used in the IT staffing cost mapping exercise.

    Vendor: Provider of a good or service in exchange for payment.

    Hardware: Costs of procuring, maintaining, and managing all IT hardware, including end-user devices, data center and networking equipment, cabling, and hybrid appliances for both on-premises and cloud-based providers.

    Software: Costs for all software (applications, database, middleware, utilities, tools) used across the organization. This includes purchase, maintenance, and licensing costs.

    Contract Services: Costs for all third-party services including managed service providers, consultants, and advisory services.

    Cloud: Offsite hosting and delivery of an on-demand software or hardware computing function by a third-party provider, often on a subscription-type basis.

    On-Prem: On-site hosting and delivery of a software or hardware computing function, often requiring upfront purchase cost and subsequent maintenance costs.

    Managed Services: Costs for outsourcing the provision and maintenance of a technical process or function.

    Consulting & Advisory: Costs for the third-party provision of professional or technical advice and expertise.

    CFO Expense View

    Know if a technology is cloud-based or on-premises before mapping

    A technology may be one, the other, or both if multiple versions are in play. Financial records rarely indicate which, but on-premises vs. cloud matters in your planning.

    On-Premises

    • Check your CapEx. Any net-new purchases of software or hardware for the IT spend analysis year in question should appear on the CapEx side of the equation. After the first year of implementation/rollout, all ongoing maintenance and management costs should be found under OpEx.
    • Focus on real in-year costs.
      • Don't try to map depreciation or amortization associated with CapEX. Instead, map any upfront purchase costs that occurred in the relevant IT spend analysis year.
      • Map any OpEX costs incurred from maintenance and management. For multi-year maintenance contracts, apply the percentage of fees paid for the relevant year.

    Cloud

    • Check your OpEx. Cloud services are typically fee-based, which means the costs often come in the form of regularly timed bills akin to a subscription.
    • Differentiate new services from older ones. If the cloud service was initiated during the IT spend analysis year in question, there may be some one-time service setup and initiation fees that were legitimately slotted under CapEx. If the cloud service isn't new, then all costs should be OpEx.

    Vendors are increasingly "retiring" on-premises software products. This means an older version may be on-prem, a newer one cloud, and you may have both in play.

    Mapping built-in data, analytics, and security functions can raise doubts

    With so many apps focused on capturing, manipulating, and protecting data, built-in analytics, reporting, and security functions blur CIO Service View bucket boundaries.

    Applications vs. Data & BI

    • In recent years, much more powerful analysis and report-generation features have been added to core enterprise applications. If analytics and reporting functionality is an extended feature of a database-driven application, such as ERP or CRM, then map it to one of the Applications buckets.
    • If the sole purpose of the application is to store, manipulate, query, analyze, and/or visualize data, then log its costs under Data & BI. These would include technologies such as data warehouses, marts, cubes, and lakes; desktop data visualization tools; enterprise business intelligence platforms; and specialized reporting tools.

    Applications vs. Security

    • A similar conundrum exists for Security. So many tools today have built-in security functionality that cannot be unintegrated from the app they support. Don't even try to isolate native security functionality for spend mapping purposes - map it to Applications.
    • If the tool is a special-purpose, standalone security tool or security platform, then map it to Security. These tools usually sit within, and are used/managed by, IT. They include firewalls; antivirus/anti-malware; intrusion prevention, detection and response; access control and authentication; encryption; and penetration testing and vulnerability assessment.

    Putting spend in the right bucket does matter. However, if uncertainty persists, err on the side of consistency. For most organizations Applications Maintenance does end up being the biggest bucket.

    When mapping the CXO Business View, do the biggest vendors first

    Below is a suggested order of operations to clear through the majority of vendor spend as early as possible in the process.

    1 Sort high to low Sort your list of vendor spend from highest to lowest. Your top 20 vendors should constitute most of the spend.
    2 Map multi-department enterprise apps Flag your top apps vendors that have presence in most or all of your business units. Map these first. These tend to be enterprise-level business apps "owned" by core business functions but used broadly across the organization such as enterprise resource planning (ERP), customer relationship management (CRM), and people management systems.
    3 Map end-user spend Identify top vendors of general end-user technologies like office productivity apps, desktop hardware, and IT service desk tools. Allocate percentages according to your selected indirect spend mapping method.
    4 Map core infrastructure spend Map the behind-the-scenes network, telecom, and data center technologies that underpin IT, plus any infrastructure managed services. Again, apply your selected indirect spend mapping method.
    5 Map business-unit specific technologies This is the spend that's often incurred by just one department. This may also be technology spend that's out in the business, not in IT proper. Map it to the right business function or put it in Business Other or Industry Other if the business function doesn't have its own bucket.
    6 Map the miscellaneous Only smaller spend items likely remain at this point. When in doubt, map them to either Business Other or Industry Other.

    After mapping the CXO Business View, your Other buckets might be getting a bit big

    It's common for the Business Other and Industry Other categories to be quite large, and even the largest. This is okay, but plan to dig deeper and understand why.

    Remember "when in doubt, map to either the Business Other or Industry Other category"? Know what large Other buckets might really be telling you. After your first pass at mapping the CXO Business View, review Business Other and Industry Other if either is more than about 10% of your total spend.
    Diversification: Your organization has a wide array of business functions and/or associated staff that exist outside the core business and industry-specific categories selected. Are there minor business functions that can reasonably be included with the core categories identified? If not, don't force it. Better to keep your core buckets clean and uncomplicated.
    Non-core monolith: There's a significant technology installation outside the core that's associated with a comparatively minor business function. Is there a business function incurring substantial technology spend that should probably be broken out on its own and added to the core? If so, do it. Spend is unlikely to get smaller as the organization grows, so best to shine a light on it now.
    Shadow IT: There's significant technology spend in several areas of the organization that is unowned, unmanaged, or serving an unknown purpose as far as IT is concerned. Is a lot of the spend non-IT technology in the business? If yes, flag it and plan to learn more. It's likely that technologies living elsewhere in the organization will become IT concerns eventually. Better to be ready than to be surprised.

    As with staffing, CapEx vs. OpEx helps map the CEO Innovation View

    Mapping to this view was optional for IT staffing. For hard technology vendor spend, mapping this view is key. Use the guidance below to determine what goes where.

    Keep the Lights On
    Spend usually triggered by a service deck ticket or work order, not a formal project. Includes:

    • Daily maintenance and management.
    • Repair or upgrade of existing technology to preserve business function/continuity.
    • Purchase of "commodity" technology, such as standard-issue laptops and licenses for office productivity software.

    Business Growth
    Spend usually in the context of a formal project under a CapEx umbrella. Includes:

    • Technology spend that directly supports business expansion of an existing product or service and/or market.
    • Modernizing existing technology.
    • Extension of, or investment in, existing infrastructure to ensure reliability and availability in response to growth-driven scaling of headcount and utilization.

    Business Innovation
    Spend is always in the context of a formal project and should be 100% CapEx in the first year after purchase. Includes:

    • Technology spend that directly supports development and rollout of new products or service and/or entry into new markets.
    • Use of existing technology or investment in net-new technology in direct support of a new business initiative, direction, or requirement.

    In many organizations, most technology spend will be allocated to Keep the Lights On. This is normal but should generate conversations with the business about redirecting funds to growth and innovation.

    Remember these top tips when mapping your technology vendor spend

    The benefits of having tidy and organized data can't be overstated, as your source data will be in a more varied state for this phase of the mapping than with IT staffing data.

    Approach: Move from macro to micro

    • Start with the big enterprise apps: These will probably be in the top five of your vendor spend list and will likely have good info about how and by whom they're used. Get them out of the way.
    • Clear out shared technologies. This will feature infrastructure and operations plus office productivity and communications spend. Portioning spend by department headcount for the CXO Business View is the hardest part. Get this forklift task out of the way too.
    • Don't sweat the small stuff. Wasting hours chasing the details of a $500 line item isn't worth it when you have five-, six-, or even seven-figure line items to map.

    Biggest challenge: Poor vendor labeling

    • Vendor labels are often an inconsistent mess or missing entirely. Standardize and apply consistent vendor labels throughout your data so that you can aggregate your data into a workable form.
    • Spend transactions with the same vendor can be scattered all over the place in your general ledger. Take the time to "un-unique" your data to save yourself tremendous grief later on.
    • Start new go-forward labeling habits. Talk to finance about your new list of vendor naming standards and tagging spend as on-prem or cloud. Getting their cooperation with these are major wins.

    Key step - validate! If you see services or functions with low or no allocation, or something just doesn't look right, investigate. There's probably a technology out there in the business doing that work.

    4.1 Map your IT vendor spend

    Duration: Variable

    1. Navigate to tab "5. Vendor Spend Mapping" in the IT Spend & Staffing Transparency Workbook. On one row, enter a spend line item (vendor, product, etc.), a brief description, and the known amount of spend.
    2. Under the CFO Expense View (columns F-P), allocate the line item's spend as a percentage across all asset-class categories. If the allocation for a line item is 0%, leave the cell blank.
    3. Under the CIO Service View (columns S-AM), allocate the line item's spend as a percentage across all service categories. If the allocation for a service is 0%, leave the cell blank.
    4. Under the CXO Business View (columns AP-BH), allocate the line item's spend as a percentage across all business function and industry-specific function categories. If the allocation for a function is 0%, leave the cell blank.
    5. Under the CEO Innovation View (columns BK-BO), allocate the line item's spend as a percentage across Business Innovation, Business Growth, and Keep the Lights On. If the allocation for an investment type is 0%, leave the cell blank.
    6. Repeat steps 2-5 for all spend line items.
    7. Follow up on and resolve any additional inquiries you need to make based on questions that arose during the mapping process.
    8. Validate your mapping by:
      1. Ensuring your amounts add up to your previously calculated total IT vendor spend. A balance tracker is provided on tab "6. Tracker & General Outputs" of the IT Spend & Staffing Transparency Workbook.
      2. Identifying spend categories that have zero spend allocation. Additional percentage allocation splits for certain line items are probably required.
      3. Investigating spend categories that seem to have very high or very low spend allocations based on a gut check. Again, double-check your percentage allocation splits.

    Download the IT Spend & Staffing Transparency Workbook

    4.1 Map your IT vendor spend

    InputOutput
    • Cleaned and organized IT vendor spend data and information
    • Finalized mapping of IT vendor spend across the four views of the IT Cost Model
    MaterialsParticipants
    • IT Spend & Staffing Transparency Workbook
    • Head of IT
    • IT financial lead
    • Other IT management as required

    Phase 4: Map your IT vendor spend

    Achievement summary

    You've now completed your IT vendor spend mapping. You have:

    • Allocated your IT vendor spend across the four views of the ITFM Cost Model.
    • Validated your mapping to ensure it's accurate and complete.

    "A lot of organizations log their spending by vendor name with no description of the goods or services they actually purchased from the vendor. It could be hardware, software, consulting services ... anything. Having a clear understanding of what's really in there is an essential aspect of the spend conversation."
    - Rex Ding, Research Specialist, ITFM Practice, Info-Tech Research Group

    Phase 5

    Identify Implications for IT

    This phase will walk you through the following activities:

    • Analyzing the results of your IT staff and vendor spend mapping across the four views of the ITFM Cost Model
    • Preparing an executive presentation of your transparent IT spend

    This phase involves the following participants:

    • Head of IT
    • IT financial lead
    • Other members of IT management

    Phase 5: Identify implications for IT

    Analyze and communicate.

    You're now nearing the end of the first leg in your IT spend transparency journey. In this phase you will:

    • Analyze the results of your IT spend mapping process.
    • Revisit your transparency objectives.
    • Prepare an executive presentation so you can share findings with other leaders in your organization.

    "Don't plug in numbers just to make yourself look good or please someone else. The only way to improve is to look at real life."
    - Monica Braun, Research Director, ITFM Practice, Info-Tech Research Group

    You've mapped your IT spend data. Now what?

    With mapped data in hand, now you can start to tell IT's spend story with stakeholders in the business.

    Mapping your IT spend is a lot of work, but what you've achieved is impressive (applause!) as well as essential for growing your ITFM maturity. Now put your hard work to work.

    • Consider benchmarking. While not covered in-depth here, benchmarking against yourself in a year-over-year approach as well as against external industry peers are very useful exercises in your technology spend analysis.
    • Review your numbers and graphs. Your IT Spend & Staffing Transparency Workbook contains a series of data visualizations that will help you see the big picture as well as relationships between spend categories.
    • Note the very big numbers, the very small numbers, and the things that just look odd. You'll want to investigate and understand these further.
    • Prepare to communicate. Facilitating conversations with stakeholders in the business is the immediate objective of the IT spend and staffing transparency exercise. Decide where and with whom you want to start dialogue.

    The slides that follow show sample data summaries and visualizations generated in the IT Spend & Staffing Transparency Workbook. We'll take a look at the metrics, tables, and graphs you now have available to you post-mapping and how you can potentially use them in conversations with different IT stakeholders.

    Evaluate how you might use benchmarks before diving into your analysis

    Benchmarking can be a useful input for contextualizing and interpreting your IT spend data. It's not essential at this point but should be part of your ITFM toolkit.

    There are two basic types of benchmarking ...

    Internal: Capturing a current-state set of data about an in-house operation to serve as a baseline. Over time, snapshots of the same data are taken and compared to the baseline to track and assess changes. Common uses for internal benchmarking include:

    • Assessing the impact of a project or initiative.
    • Measuring year-over-year performance.

    External: Seeking out aggregated, current-state data about a peer-group operation to assess your own relative status or performance on the same operation. Common uses for external benchmarking include:

    • Understanding common practices in the industry.
    • Strategic and operational visioning, planning, and goal-setting.
    • Putting together a business case for change or investment.

    Both types of benchmarking benefit from some formality and rigor. Info-Tech can help you stand up an ITFM benchmarking approach as well as connect you with actual IT spend peer benchmarks via our IT Spend & Staffing Benchmarking service.

    5.1 Analyze the results of your IT spend mapping

    Duration: Variable

    1. Review the guidance slides that follow the two instruction slides for this exercise to provide yourself with a grounding on how to interpret and analyze your mapped IT staff and vendor spend data.
    2. Systematically review the data tables and graphs on the "Outputs" tabs 6 through 10 in the IT Spend & Staffing Transparency Workbook. There are several approaches you can take - use the one that works best for you. For example:
      1. Review each view in its entirety, one at a time.
      2. Review all workforce spend collectively across all four views, followed by all vendor spend across all four views (or vice versa).
    3. Make note of any spend values that are comparatively high or low or strike you as odd or worth further investigation.
    4. Craft a series of spend-related questions you want to answer for yourself and your stakeholders using the data.
      1. For example, you need to cut costs and apps maintenance is high. Your question could be, "Can we cut costs on applications maintenance staffing?"
      2. Alternatively, you can develop a series of statements (research hypotheses) that you seek to prove true or false with the data. This approach is useful for testing assumptions you've been making. For example, "We can cut spending on applications maintenance staff. True or false?"
    5. Use the template provided on tab "11. Data Analysis" in the IT Spend & Staffing Transparency Workbook to document your findings and conclusions, along with the data that supports them.

    Download the IT Spend & Staffing Transparency Workbook

    5.1 Analyze the results of your IT spend mapping

    InputOutput
    • Tabular and graphical data outputs
    • Conclusions and potential actions about IT staff and vendor spend
    MaterialsParticipants
    • IT Spend & Staffing Transparency Workbook
    • Head of IT
    • IT financial lead
    • Other IT management as required

    High-level findings: Use these IT spend metrics to review and set big picture goals

    Think of these metrics as key anchors in your long-term strategic planning efforts.

    Use IT spend metrics to review and set big goals

    It's common for the business to want a sacrifice in IT OpEx in favor of CapEx

    CapEx and OpEx approval mechanisms are often entirely separate. Different tax treatment for CapEx means that it's usually preferred by the business over OpEx.

    OpEx is often seen as a sunk cost (i.e. an IT problem).

    • Barring a major decision or event, OpEx on an individual item will generally trend upward over time, often by a few percent every year, in lockstep with inflation and growth in organizational headcount.
    • A good portion of OpEx, however, is necessary for basic business continuity.

    CapEx is usually seen as investment (i.e. a business growth opportunity).

    • CapEx behaves quite differently than OpEx. On-the-books capitalized spend on an individual asset tends to trend downward over time due to depreciation or amortization.
    • CapEx only tends to go up when a net-new capital project is initiated, and organizations often have more control over if, when, and how this spend happens.

    Break down the OpEx/CapEx wall. Reference OpEx whenever you talk about CapEx. The best way to do this is via Total Cost of Ownership (TCO).

    • Present data on long-term OpEx projections whenever a new capital project is proposed and ensure ongoing maintenance funds are secured.
    • Educate your CFO about the impact of the cloud on OpEx. See if internal OpEx/CapEx ratio expectations can be adjusted to reflect this reality.

    Spend by asset class offers the CFO a visual illustration of where the money's really gone

    The major spend categories should look very familiar to your CFO. It's the minor sub-categories that sit underneath where you ultimately want to drive the conversation.

    Traditional categories don't reflect IT reality anymore.

    • Most finance departments have "software" accounts that contain apples and oranges, plus other dissimilar fruit.
    • Software isn't just software anymore. Now it's on-premises (CapEx) or cloud (OpEx). The same distinction applies to traditional hardware due to the advent of managed services.
    • The basic categories traditionally used to tag IT spend are out of date. This makes it hard for IT to have meaningful conversations with the CFO since they're not working from the same glossary.

    "Software (on-premises)" and "hardware (cloud)" are more meaningful descriptors than "software" and "hardware." Shift the dialogue.

    Start the migration from major categories to minor categories.

    • Still give the CFO the traditional major categories they're looking for but start including minor category breakdowns into your communications. Most importantly, have a meeting to explain what these minor categories are and why they're important to managing IT effectively.
    • Next, see if the CFO can formally split on-premises vs. cloud software on the books as a first step in making IT spend tracking more meaningful.

    Employees vs. contractors warrants a specific conversation, plus a change in mindset

    IT leaders often find it easier to get approval for contracted labor than to hire a permanent employee. However, the true value proposition for contractors does vary.

    The decision to go with permanent employees or contractors depends on your ultimate goals.

    • Contractors tend to be less expensive and provide more flexibility when adjusting to changing business needs. However, contractors may be less dedicated and take their skills and knowledge with them when they leave.
    • Permanent employees bring additional costs like benefits and training. Plus, letting them go is a lot more complicated. However, they can also bring real value in a way a contractor can't when it comes to sustaining long-term strategic growth. They're assets in themselves.

    Far too often, labor-sourcing decisions are driven by controlling near-term costs instead of generating and sustaining long-term value.

    Introduce the cost-to-value ratio to your workforce spend conversations.

    • Your mapped data will allow you to talk about comparative headcount and spend. This is a financial conversation devoid of context.
    • Go beyond. Show how workforce spend has allowed stated goals to be achieved while controlling for costs. This is the true definition of value.

    CFO Expense View: Shift the ITFM conversation

    Now that you've mapped your IT spend data to the CFO Expense View, there are some questions you're better equipped to answer, namely:

    • How should I classify my IT costs?
    • What information should I include in my plans and reports?
    • How do I justify current spend?
    • How do I justify a budget increase?

    You now have:

    • A starting point for educating the CFO about IT spend realities.
    • A foundation for creating a shared glossary of terms that works for both IT and the finance department and facilitates more meaningful conversations.
    • Proof that there are major areas of IT spend, such as cloud software, that are distinctive and probably warrant their own financial category in the general ledger.
    • A transparent record of IT spend that shows that you understand and care about financial issues, fostering the goodwill and trust that facilitates investment in IT.
    • A starting point to change the ITFM conversation with the CFO from one focused on cost to one focused on value.

    Exactly how is IT spending all that money we give them?

    Exactly like this ...

    Chart of the CFO Expense View

    The CIO Service View aligns with how IT organizes and manages itself – this is your view

    The data mapped here is a critical input for IT's service planning and management program and should be integrated into your IT performance measurement activities.

    Major service categories: These values give a high-level snapshot of your general IT service spend priorities. In most organizations, Applications dominates, making it a focus for cost optimization.

    Minor service categories: The level of granularity for these values prove more practical when measuring performance and making service management decisions - not too big, not too small. While not reflected in this example, application maintenance is usually the largest relative consumer of IT spend in most organizations.

    Data & BI and security: Isolating the exact spend for these services is challenging given that they're often entangled in applications and infrastructure spend respectively, and separate spend tracking for both is a comparatively recent practice.

    Table of CIO Service View

    Check the alignment of individual service spend against known business objectives

    Some IT services are taken for granted by the business, while others are virtually invisible. This lack of visibility often translates into funding misalignments.

    Is the amount of spend on a given service in parallel with the service's overall importance?

    • Though often unstated, ensuring continuity of basic business operations is always the top priority. This means business apps, core infrastructure, end users, and security need to be appropriately funded - these should collectively comprise the majority of IT service spend.
    • Strategy-supporting IT services, like data & BI, see high investment variability between organizations. If its strategic role/importance doesn't align with spend, flag it as an issue you'll need to reconcile with the business by increasing funding (important) or reducing service levels (unimportant).
    • The strategic importance of IT as a whole is often reflected in the spend on IT management services. If spend is low, IT's probably seen as a support function, not a strategic one.

    Identify the hot spots and pick your battles.

    • Spend levels are just approximate gauges of where and how the business is willing to spend its money. Start with this simple gut check.
    • Noting the areas of importance vs. spend misalignment will help you identify where negotiations with the business should probably happen.

    A mature IT cost optimization practice is often approached from the service perspective

    When optimizing IT costs, you have two OpEx levers to pull - vendor spend and staff spend. Isolating these two sources of IT service spend will help shortlist your options.

    It's all about how much room you have to move.

    • Any decision made about how a service is provisioned will push vendor and staff spend in clear, predictable, and often opposite directions (e.g. in-house and people-intensive services tend to see higher staff spend, while outsourced and tech-intensive services higher vendor spend).
    • Service levels required by the business should be the driving factor behind service design and spend decisions. High service spend may reflect priority but may also indicate it's over-built and is ripe for a cost-optimization treatment.
    • Service spend is a useful barometer for tracking the financial impact of any changes made to IT. Add simple unit-cost metrics like "service spend per organizational employee" and "service spend per FTE assigned to the service" to see if and how the dial has moved over time.

    Grow your IT service management practice.

    • The real power of the CIO Service View is laying the groundwork for next-level IT service management initiatives like developing a service catalog, negotiating service-level agreements, rolling out chargeback and showback mechanisms, and calculating IT's value to the business.
    • Use service spend as a common denominator for both your IT service management and IT performance management programs. Better yet, integrate the two programs to ensure a single version of the truth.

    CIO Service View: Optimize your cost-to-value ratio

    Now that you've mapped your IT spend data to the CIO Service View, there are some questions you're better equipped to answer, namely:

    • What's the impact of cloud adoption on speed of delivery?
    • Where can I improve spend efficiency?
    • Is my support model optimized?
    • How does our spend compare to others?

    You now have:

    • Data that shows the financial impact of change decisions on service costs.
    • Insight into the relationship between vendor spend and staff spend within a given IT service.
    • The information you need to start developing service unit costing mechanisms.
    • A tool for setting and right-sizing service-level agreements with the business.
    • A more focused starting point for investigating IT cost-optimization opportunities.
    • A baseline for benchmarking common IT services against your peers.

    Does the amount we spend on each IT service make sense?

    We have some good opportunities for optimization ...

    Chart of CIO Service View

    The CXO Business View will spur conversations that may have never happened before

    This view is a potential game changer as previously unknown technology spend is often revealed, triggering change in IT's relationship with business unit leaders.

    Table of CXO Business View

    The big beneficiaries of IT spend will leap out

    The CXO Business View mapping does have a "shock and awe" quality to it given large spend disparities. They may be totally legitimate, but they're still eye-catching.

    Share information, don't push recommendations.

    • Have a series of one-on-one meetings with business unit leaders to present these numbers.
      • Approach initial meetings as information-sharing sessions only. The data is probably new to them, and they'll need time to reflect and ask questions.
      • Bring a list of the big-ticket spend items for that business unit to focus the conversation.
    • Present these numbers at a broader leadership meeting.
      • It's critical for everyone to hear the same truth and learn about each other's technology needs and uses.
      • This is where recommendations for better aligning IT spend with business goals and cost-optimization strategies should surface. A group approach will bring technology haves and have-nots into the open, as well as provide a forum for collaborative solutioning.

    If possible, slice the numbers by business unit headcount.

    • IT spend per business unit employee is an attention-getting metric that can help gain entry to important conversations.
    • Comparing per-employee spend across different business functions is not necessarily an apples-to-apples comparison, as units like HR may have few employees but serve the entire organization. Bring up these kinds of differences to provide context and avoid misinterpretations.

    Questions will arise in how you calculated and allocated indirect IT spend

    IT spend for things like core infrastructure and end-user services must be distributed fairly across multiple or all business units. Be prepared to explain your methods.

    Be transparent in your transparency.

    • Distributing indirect spend is imprecise by nature. You can't account for every unique circumstance. However, you can devise a logic-driven, general approach that's defensible, fair, and works for most people most of the time.
    • Lay out your assumptions from the start. This is an important part of communicating transparently and can prevent unwanted descent into weedy rabbit holes.
      • List what you classified as indirect spend. Use the CFO Expense View and/or CIO Service View categories to aid your presentation of this information.
      • Point out known circumstances that didn't fit your general allocation method and how you handled them. Opting to ignore minor anomalies is reasonable but be sure to tell business unit leaders you did this and why.

    Use questions about indirect IT staff spend distribution to engage stakeholders.

    • As a percentage, the indirect IT staff spend allocation to a specific business unit may be higher than that for IT vendor spend since IT staff tend to operate more generally than the technologies they support.
    • Leverage any pushback about indirect spend as an opportunity to engage the broader business leadership group. Let them arrive at a consensus of how they want it done and confirm buy-in.

    CXO Business View: Bring the truth to light

    Now that you've mapped your IT spend data to the CXO Business View, there are some questions you're better equipped to answer, namely:

    • Which business units consume the most IT resources?
    • Which business units are underserved by IT?
    • How do I best communicate spend data internally?
    • Where do I need better business sponsorship for IT projects?

    You now have:

    • A reason-based accounting of direct and indirect amounts spent on IT vendors and staff in support of each major business unit.
    • Insight into the technology haves and have-nots in your organization and where opportunities to optimize costs may exist.
    • Attention-getting numbers that will help you engage business-unit leaders in meaningful conversations about their use of IT resources and the value they receive.
    • A mechanism to assess if a business unit's consumption of IT is appropriate and aligned with its purpose and mandate in the organization.
    • A list of previously unknown business-side technologies that IT will investigate further.

    Why doesn't my business unit get more support from IT?

    Let's look at how you compare to the other departments ...

    Chart of the CXO Business View

    From the CEO's high-level perspective, IT spend is a collection of distinct financial islands

    From IT's perspective, these islands are intimately connected, with events on one affecting what happens (or doesn't) on another. Focus on the bridges.

    Table of CEO High-level Perspective

    Focus more on unifying the view of technology spend than on the numbers

    When talking to the CEO, seek to build mutual understanding and encourage a holistic approach to the organization's technology spend.

    Use the numbers to get to the real issues.

    • Clarify with the CEO what business innovation, business growth, and KTLO means to them and the role each plays in the organization's strategic and operational plans.
    • Find out the role they think IT, and technology as a whole, has in realizing business plans. Only then can you look at the relative allocation of IT spend with them to see if the aspiration aligns with reality.
    • Eventually, you'll need to discuss expectations around who pays the bills for operationally supporting capital technology investments over the long-term (i.e. IT or the business units that actually want and use it). You'll have concrete examples of business projects that consumed IT operations resources without a corresponding increase in IT's OpEx budget.

    Focus your KTLO spend conversation on risk and trade-off.

    • Every strategic conversation needs to look at the impact on ongoing operations. Every discussion about CapEx needs to investigate the long-term repercussions for OpEx. Look at the whole tech spend picture.
    • Use risk to get KTLO/OpEx into the conversation. Be straightforward (i.e. "If we do/don't do this, then we can/can't do that"). Simply put, mitigating the risks that get in the way of having it all usually requires spending.

    CEO Innovation View: Learn what's really expected of IT

    Now that you've mapped your IT spend data to the CEO Innovation View, there are some questions you're better equipped to answer, namely:

    • Why is KTLO spend so high?
    • What should our operational spend priorities be?
    • Which projects and investments should we prioritize?
    • Are we spending enough on innovative initiatives?

    You now have:

    • A holistic, organization-wide view of total technology spend in support of different investment types, namely business innovation, business growth, and keeping things up and running.
    • Data-driven examples that prove the impact of near-term capital spend on long-term operational expenses and the intimate relationship between the two types of spend.
    • A way to measure the degree of alignment between the innovation and growth goals the organization has and how money is actually being spent to realize those goals.
    • A platform to discuss how technology investment decision-making and governance can work better to realize organizational mandates and goals.

    I know what IT costs us, but what is it really worth?

    Here's how tech spend directly supports business objectives ...

    Chart of CEO Innovation View

    Revisit your IT spend transparency objectives before crafting your executive presentation

    Go back to exercise 1.1 to remind yourself why you undertook this effort in the first place, clear your head of all that data, and refocus on the big picture.

    Review the real problems and issues you need to address and the key stakeholders.
    This will guide what data you focus on or showcase with other business leaders. For example, if IT OpEx is perceived as high, be prepared to examine the CapEx/OpEx ratio as well as cloud-related spend's impact on OpEx.

    Flag ITFM processes you'll develop as part of your ITFM maturity improvement plan.
    You won't become a TCO math expert overnight, but being able to communicate your awareness of and commitment to developing and applying ITFM capabilities helps build confidence in you and the information you're presenting.

    Use your first big presentation to debut ITFM.
    ITFM as a formal practice and the changes you hope to make may be a novel concept for your business peers. Use your newfound IT spend and staffing transparency to gently wade into the topic instead of going for the deep dive.

    Now it's time to present your transparent IT spend and staffing data to your executive

    Pull out of analysis mode. You're starting to tell the IT spend story, and this is just the first chapter. Introduce your cast of characters and pique your audience's interest.

    The goal of this first presentation is to showcase IT spend in general and make sure that everyone's getting the same information as everyone else.

    Go broad, not deep
    Defer any in-depth examinations until after you're sure you have everyone's attention. Only dive deep when you're ready to talk about specific plans via follow-up sessions.

    Focus on the CXO
    Given your audience, the CXO Business View may be the most interesting for them and will trigger the most questions and discussion. Plan to spend the largest chunk of your time here.

    Avoid judgment
    Let the numbers speak for themselves. Do point out what's high and what's low, but don't offer your opinion about whether it's good or bad. Let your audience draw their own conclusions.

    Ask for impressions
    Education and awareness are primary objectives. What comes up will give a good indication of what's known, what's news, who's interested, and where there's work to do.

    Pick a starting point
    Ask what they see as high-priority areas for both optimizing IT costs as well as improving the organization's approach to making IT spend decisions in general.

    What to include in your presentation ...

    • Purpose: Why you did the IT spend and staffing transparency exercise.
    • Method: The models and processes you used to map the data.
    • Data: Charts from the IT Spend & Staffing Transparency Workbook.
    • Feedback: Space for your audience to voice their thoughts.
    • Next steps: Discussion and summary of actions to come.

    5.2 Develop an executive presentation

    Duration: Two hours

    1. Download the IT Staff & Spend Executive Presentation Template.
    2. Copy and paste the IT spend output tables and graphs into the template. (Note: Pasting as an image will preserve formatting.)
    3. Incorporate observations and insights about your analysis of your IT spend metrics.
    4. Conduct an internal review of the final presentation to ensure it includes all the elements you need and is error free.
    5. Book time to make your presentation to the executive team. Plan time after the presentation to field questions, engage in follow-up information sessions, and act on feedback.

    Note: Refer to your organization's standards and norms for executive-level presentations and either adapt the Info-Tech template accordingly or use your own.

    Input Output
    • Tabular and graphical data outputs in the IT Spend & Staffing Transparency Workbook
    • Executive presentation summarizing your organization's actual IT spend
    Materials Participants
    • IT Spend & Staffing Transparency Workbook
    • IT Staff & Spend Executive Presentation Template
    • CIO/IT directors
    • IT financial lead
    • Other IT management

    Download the IT Spend & Staffing Transparency Executive Presentation TemplateTemplate

    Phase 5: Identify implications for IT

    Achievement summary

    You've done the hard part in starting your IT spend transparency journey. You have:

    • Analyzed the results of your IT spend mapping process.
    • Revisited your transparency objectives.
    • Prepared an executive presentation so you can share findings with other leaders in your organization.

    "Having internal conversations, especially if there is doubt, allows for accuracy and confidence in your model. I was showing someone the cost of a service he managed. He didn't believe the service was so expensive. We went through it: here are the people we allocated, the assets we allocated, and the software we allocated. It was right - that was the total cost. He was like, 'No way. Wow.' The costs were high, and the transparency is what allowed for a conversation on cost optimization."
    - Monica Braun, Research Director, ITFM Practice, Info-Tech Research Group

    Next Steps

    Achieve IT Spend & Staffing Transparency

    This final section will provide you with:

    • An overall summary of accomplishment
    • Recommended next steps
    • A list of contributors to this research
    • Some related Info-Tech resources to help you grow your ITFM practice

    Summary of Accomplishment

    Congratulations! You now have a fully transparent view of your IT spend.

    You've now mapped the entirety of technology spend in your organization. You've:

    1. Learned the key sources of spend data and information in your organization.
    2. Set some standards for data organization and labeling.
    3. Have a methodology for continuing to track and document spend in a transparent way.
    4. Crafted an executive presentation that's a first step in having more meaningful and constructive conversations about IT spend with your key stakeholders.

    What's next?

    With a reliable baseline, you can look forward to more informed and defensible IT budgeting and cost optimization. Use your newly-transparent IT spend as a foundation for improving your financial data hygiene in the near term and evolving your overall ITFM governance maturity in the long-term.

    If you would like additional support, have our analysts guide you through an Info-Tech full-service engagement or Guided Implementation.

    Contact your account representative for more information.

    1-888-670-8889

    Research Contributors and Experts

    Monica Braun, Research Director, ITFM Practice

    Monica Braun
    Research Director, ITFM Practice
    Info-Tech Research Group

    Dave Kish, Practice Lead, ITFM Practice

    Dave Kish
    Practice Lead, ITFM Practice
    Info-Tech Research Group

    Kennedy Confurius, Research Analyst, ITFM Practice

    Kennedy Confurius
    Research Analyst, ITFM Practice
    Info-Tech Research Group

    Aman Kumari, Research Specialist, ITFM Practice

    Aman Kumari
    Research Specialist, ITFM Practice
    Info-Tech Research Group

    Rex Ding, Research Specialist, ITFM Practice

    Rex Ding
    Research Specialist, ITFM Practice
    Info-Tech Research Group

    Angie Reynolds, Principal Research Director, ITFM Practice

    Angie Reynolds
    Principal Research Director, ITFM Practice
    Info-Tech Research Group

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    APPENDIX

    Sample shared business services

    Sample industry-specific business services

    Sample shared business functions

    Business function Definition
    Human Resources The management of the recruitment, training, development, appraisal, compensation/reward, retention, and departure of employees in an organization. Does not include management of subcontractor or outsourced relationships.
    Finance and Accounting The management and analysis of an organization's revenue, funds, spend, investments, financial transactions, accounts, and financial statements. Often includes enterprise asset management.
    Procurement and Supplier Management Acquiring materials, goods, and services from an external party, including identifying potential suppliers/providers, managing tendering or bidding processes, negotiating terms and agreements, and managing the relationship with the vendor/provider.
    Information Technology The development, management, and optimization of information technology resources and systems over their lifecycle in support of an organization's work priorities and goals. Includes computer-based information and communication systems, but typically excludes industrial operational technologies.
    Legal Expertise in interpretation, implication, and application of legislation and regulation that affects the enterprise, including guidance and support in the areas of risk, contracting, compliance, ownership, and litigation.
    Regulatory Affairs and Compliance Management Identification, operationalization, monitoring, reporting, and enforcement of the standards, rules, codes, and laws that apply to an organization's operating environment and the products and services it offers.
    Sales Transactional provision of a product or service to a buyer at an agreed-upon price. Includes identifying and developing prospective buyers, presenting and explaining the product/service, overcoming prospect objections and concerns to purchase, negotiating terms, developing contracts, and billing or invoicing.
    Customer Service and Support A range of activities designed to optimize the customer experience with an organization and its products and services throughout the customer lifecycle with the goals of retaining the customer; encouraging additional spend or consumption; the customer positively influencing other potential customers; and minimizing financial and reputational business risks.
    Marketing and Advertising Understanding customer/prospect needs, developing strategies to meet those needs, and promotion of the organization's products/services to a target market via a range of channels to maximize revenue, membership, donations, and/or develop the organization's brand or reputation. Includes market research and analysis and promotion, campaign, and brand management.

    Sample industry-specific functions

    Supply chain and capital-intensive industries.

    Industry function Definition
    Product Innovation Research, design, development, and launch of new products, including the engineering of their underlying production processes.
    Product and Service Portfolio Management The management of an organization's collection of products and services, including management of the product/service roadmap; product/service portfolio and catalog; product/service quality and performance; and product/service pricing, bundling and markdown.
    Logistics and Supply Chain Management Sourcing raw materials or component parts needed and shipping of a finished product. Includes demand planning; procurement/supplier management; inventory management; yard management; allocation management; fulfillment and replenishment; and product distribution and delivery.
    Production Operations Manufacture, storage, and tracking of a product and ensuring product and production process quality. Includes operations management, materials management, quality/safety control, packaging management, and management of the tools, equipment, and technologies that support it.
    Architecture & Engineering The design and planning of structures or critical infrastructure systems according to scientific, functional, and aesthetic principles.
    Construction New construction, assembly, or alteration of buildings and critical infrastructure (e.g. transportation systems; telecommunications systems; utilities generation/transmission/distribution facilities and systems). Includes management of all construction project plans and the people, materials, and equipment required to execute.
    Real Estate Management Management of any residential, commercial, or industrial real estate holdings (land and buildings), including any financial dealings such as its purchase, sale, transfer, and rental as well as ongoing maintenance and repair of associated infrastructure and capital assets.

    Sample industry-specific functions

    Financial services and insurance industries.

    Industry function Definition
    Core Banking Services Includes ATM management; account management (opening, deposit/withdrawal, interest calculation, overdraft management, closing); payments processing; funds transfers; foreign currency exchange; cash management.
    Loan, Mortgage, and Credit Services Includes application, adjudication, and approval; facility; disbursement/card issuance; authorization management; merchant services; interest calculation; billing/payment; debt/collections management.
    Investment and Wealth Management Processes for the investment of premiums/monies received from policy holders/customers to generate wealth. Often two-pronged: internal investment to fund claim payout in the case of insurance, and customer-facing investment as a financial service (e.g. retirement planning/annuities). Includes product development and management, investment management, safety deposit box services, trust management services.
    Actuarial Analysis & Policy Creation Development of new policy products based on analysis of past losses and patterns, forecasts of financial risks, and assessment of potential profitability (i.e. actuarial science). These processes also include development of rate schedules (pricing) and the reserves that the insurer needs to have available for potential claim payouts.
    Underwriting & Policy Administration Processes for assessing risk of a potential policy holder; determining whether to insure them or not; setting the premiums the policy holder must pay; and administering the policy over the course of its lifecycle (including updates and billing).
    Claims Processing & Claims Management Processes for receiving, investigating, evaluating, approving/denying, and disbursing a claim payout. This process is unique to the insurance industry. In health insurance, ongoing case management processes need to be considered here whereby the insurer monitors and approves patient treatments over a long-term basis to ensure that the treatments are both necessary and beneficial.

    Sample industry-specific functions

    Healthcare industry

    Industry function Definition
    Patient Intake & Admissions Processes whereby key pieces of information about a patient are registered, updated, or confirmed with the healthcare provider in order to access healthcare services. Includes patient triage, intake management, and admissions management. These processes are generally administrative in nature.
    Patient Diagnosis A range of methods for determining the medical condition a patient has in order to provide appropriate care or treatment. Includes examination, consultation, testing, and diagnostic imaging.
    Patient Treatment The range of medical procedures, methods, and interventions to mitigate, relieve, or cure a patient's symptom, injury, disease, or other medical condition. Includes consultation and referral; treatment and care planning; medical procedure management; nursing and personal support; medicine management; trauma management; diet and nutrition management; and patient transportation.
    Patient Recovery & Ongoing Care Processes and methods for tracking the progress of a patient post-treatment; improving their health outcomes; restoring, maintaining, or improving their quality of life; and discharging or transferring them to other providers. Includes remote monitoring of vital parameters, physical therapy, post-trauma care, and a range of restorative and lifestyle modification programs.

    Sample industry-specific functions

    Gaming and hospitality industries

    Industry function Definition
    Accommodation Short-term lodging in hotel facilities. Includes management and maintenance of guest rooms and common spaces, amenities (e.g. swimming pool), and other related services (e.g. valet parking).
    Gaming Includes table wagering games and gambling activities such as slot machines or any other activity that includes on premises mobile casino gaming.
    Food & Beverage Services Food and beverages prepared, served, or available for sale by the hotel on the hotel premises via restaurants and bars and room service. Excludes catering (see Events Management) and management or operation of independent leased food and beverage establishments located on the hotel premises.
    Entertainment & Events Planning, coordination, and on-premises hosting of events including conferences, conventions, trade shows, parties, ceremonies and live entertainment, and other forms of recreation on the hotel premises. Includes all aspects of entertainment operations, facility management and catering for the event.

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    Our Advice

    Critical Insight

    The most successful information security strategies are:

    • Holistic – They consider the full spectrum of information security, including people, processes, and technology.
    • Risk aware – They understand that security decisions should be made based on the security risks facing their organization, not just on “best practice.”
    • Business aligned – They demonstrate an understanding of the goals and strategies of the organization and how the security program can support the business.

    Impact and Result

    • Info-Tech has developed a highly effective approach to building an information security strategy, an approach that has been successfully tested and refined for more than seven years with hundreds of different organizations:
    • This approach includes tools for:
      • Ensuring alignment with business objectives.
      • Assessing organizational risk and stakeholder expectations.
      • Enabling a comprehensive current state assessment.
      • Prioritizing initiatives and building out a security roadmap.

    Build an Information Security Strategy Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Information Security (IS) Strategy Research – A step-by-step document that helps you build a holistic, risk-based, and business-aligned IS strategy.

    Your security strategy should not be based on trying to blindly follow best practices but on a holistic risk-based assessment that is risk aware and aligns with your business context. Use this storyboard to augment your security strategy by ensuring alignment with business objectives, assessing your organization's risk and stakeholder expectations, understanding your current security state, and prioritizing initiatives and a security roadmap.

    • Build an Information Security Strategy – Phases 1-4

    2. Information Security Requirements Gathering Tool – A tool to make informed security risk decisions to support business needs.

    Use this tool to formally identify business goals and customer and compliance obligations and make explicit links to how security initiatives propose to support these business interests. Then define the scope and boundaries for the security strategy and the risk tolerance definitions that will guide future security risk decisions.

    • Information Security Requirements Gathering Tool

    3. Information Security Pressure Analysis Tool – An evaluation tool to invest in the right security functions using a pressure analysis approach.

    Security pressure posture analysis helps your organization assess your real security context and enables you to invest in the right security functions while balancing the cost and value in alignment with business strategies. Security pressure sets the baseline that will help you avoid over-investing or under-investing in your security functions.

    • Information Security Pressure Analysis Tool

    4. Information Security Program Gap Analysis Tool – A structured tool to systematically understand your current security state.

    Effective security planning should not be one size fits all – it must consider business alignment, security benefit, and resource cost. To enable an effective security program, all areas of security need to be evaluated closely to determine where the organization sits currently and where it needs to go in the future.

    • Information Security Program Gap Analysis Tool

    5. Information Security Strategy Communication Deck – A best-of-breed presentation document to build a clear, concise, and compelling strategy document.

    Use this communication deck template to present the results of the security strategy to stakeholders, demonstrate the progression from the current state to the future state, and establish the roadmap of the security initiatives that will be implemented. This information security communication deck will help ensure that you’re communicating effectively for your cause.

    • Information Security Strategy Communication Deck

    6. Information Security Charter – An essential document for defining the scope and purpose of a security project or program.

    A charter is an essential document for defining the scope and purpose of security. Without a charter to control and set clear objectives for this committee, the responsibility of security governance initiatives will likely be undefined within the enterprise, preventing the security governance program from operating efficiently. This template can act as the foundation for a security charter to provide guidance to the governance of information security.

    • Information Security Charter
    [infographic]

    Workshop: Build an Information Security Strategy

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Assess Security Requirements

    The Purpose

    Understand business and IT strategy and plans.

    Key Benefits Achieved

    Defined security obligations, scope, and boundaries.

    Activities

    1.1 Define business and compliance.

    1.2 Establish security program scope.

    1.3 Analyze the organization’s risk and stakeholder pressures.

    1.4 Identify the organizational risk tolerance level.

    Outputs

    Security obligations statement

    Security scope and boundaries statement

    Defined risk tolerance level

    Risk assessment and pressure analysis

    2 Perform a Gap Analysis

    The Purpose

    Define the information security target state.

    Key Benefits Achieved

    Set goals and Initiatives for the security strategy in line with the business objectives.

    Activities

    2.1 Assess current security capabilities.

    2.2 Identify security gaps.

    2.3 Build initiatives to bridge the gaps.

    Outputs

    Information security target state

    Security current state assessment

    Initiatives to address gaps

    3 Complete the Gap Analysis

    The Purpose

    Continue assessing current security capabilities.

    Key Benefits Achieved

    Identification of security gaps and initiatives to bridge them according to the business goals.

    Activities

    3.1 Identify security gaps.

    3.2 Build initiatives to bridge the maturity gaps.

    3.3 Identify initiative list and task list.

    3.4 Define criteria to be used to prioritize initiatives.

    Outputs

    Completed security current state assessment

    Task list to address gaps

    Initiative list to address gaps

    Prioritize criteria

    4 Develop the Roadmap

    The Purpose

    Create a plan for your security strategy going forward.

    Key Benefits Achieved

    Set path forward to achieving the target state for the business through goal cascade and gap initiatives.

    Activities

    4.1 Conduct cost/benefit analysis on initiatives.

    4.2 Prioritize gap initiatives based on cost and alignment with business.

    4.3 Build an effort list.

    4.4 Determine state times and accountability.

    4.5 Finalize security roadmap and action plan.

    4.6 Create communication plan.

    Outputs

    Information security roadmap

    Draft communication deck

    5 Communicate and Implement

    The Purpose

    Finalize deliverables.

    Key Benefits Achieved

    Consolidate documentation into a finalized deliverable that can be used to present to executives and decision makers to achieve buy-in for the project.

    Activities

    5.1 Support communication efforts.

    5.2 Identify resources in support of priority initiatives.

    Outputs

    Security strategy roadmap documentation

    Detailed cost and effort estimates

    Mapping of Info-Tech resources against individual initiatives

    Further reading

    Build an Information Security Strategy

    Create value by aligning your strategy to business goals and business risks.

    Analyst Perspective

    Set your security strategy up for success.

    “Today’s rapid pace of change in business innovation and digital transformation is a call to action to information security leaders.

    Too often, chief information security officers find their programs stuck in reactive mode, a result of years of mounting security technical debt. Shifting from a reactive to proactive stance has never been more important. Unfortunately, doing so remains a daunting task for many.

    While easy to develop, security plans premised on the need to blindly follow ‘best practices’ are unlikely to win over many stakeholders. To be truly successful, an information security strategy needs to be holistic, risk-aware, and business-aligned.”

    Kevin Peuhkurinen

    Research Director – Security, Risk & Compliance

    Info-Tech Research Group

    Executive summary

    Your Challenge

    • Many security leaders struggle to decide how best to prioritize their scarce information security resources.
    • The need to move from a reactive approach to security toward a strategic planning approach is clear. The path to getting there is less clear.

    Common Obstacle

    • Developing a security strategy can be challenging. Complications include:
      • Performing an accurate assessment of your current security program can be extremely difficult when you don’t know what to assess or how.
      • Determining the appropriate target state for security can be even more challenging. A strategy built around following best practices is unlikely to garner significant support from business stakeholders.

    Info-Tech’s Approach

    • Info-Tech has developed a highly effective approach to building an information security strategy, an approach that has been successfully tested and refined for 7+ years with hundreds of organizations.
    • This unique approach includes tools for:
      • Ensuring alignment with business objectives.
      • Assessing organizational risk and stakeholder expectations.
      • Enabling a comprehensive current state assessment.
      • Prioritizing initiatives and building out a security roadmap.

    Info-Tech Insight

    The most successful information security strategies are:

    • Holistic. They consider the full spectrum of information security, including people, processes, and technologies.
    • Risk-Aware. They understand that security decisions should be made based on the security risks facing their organization, not just on best practice.
    • Business-Aligned. They demonstrate an understanding of the goals and strategies of the organization, and how the security program can support the business.

    It’s not a matter of if you have a security incident, but when

    Organizations need to prepare and expect the inevitable security breach.

    Fifty-eight percent of companies surveyed that experienced a breach were small businesses.

    Eighty-nine percent of breaches have a financial or espionage motive.

    Three graphs are depicted. The first is labeled ‘Total Cost for Three Data Breach Root Causes,’ the second ‘Distribution of Benchmark by Root Cause of the Data Breach,’ and the third ‘Per Capita for Three Root Causes of a Data Breach.’ The three root causes are malicious or criminal attack (US$166 million per capita), system glitch ($132 million per capita), and human error ($133 million per capita).

    Source: Ponemon Institute, “2019 Global Cost of Data Breach Study”

    An information security strategy can help you prepare for incidents

    Organizations need to expect the inevitable security breach.

    90%

    of businesses have experienced an external threat in the last year.

    50%

    of IT professionals consider security to be their number one priority.

    53%

    of organizations claimed to have experienced an insider attack in the previous 12 months. 1

    46%

    of businesses believe the frequency of attacks is increasing. 2

    Effective IT leaders approach their security strategy from an understanding that attacks on their organization will occur. Building a strategy around this assumption allows your security team to understand the gaps in your current approach and become proactive instead of being reactive.

    Sources: 1 Kaspersky Lab, “Global IT Security Risks Survey”; 2 CA Technologies, “Insider Threat 2018 Report”

    Persistent Issues

    Evolving Ransomware

    • Continual changes in types and platforms make ransomware a persistent threat. The frequency of ransomware attacks was reported to have increased by 67% in the past five years. 1

    Phishing Attacks

      • Despite filtering and awareness, email remains the most common threat vector for phishing attacks (94%) and an average of 3% of participants in phishing campaigns still click on them. 2

    Insider Privilege and Misuse

    • Typically, 34% of breaches are perpetrated by insiders, with 15% involving privilege misuse. Takeaway: Care less about titles and more about access levels. 3

    Denial of Service

    • The median amount of time that an organization is under attack from DDoS attack is three days.

    Emerging Trends

    Advanced Identity and Access Governance

    • Using emerging technologies in automation, orchestration, and machine learning, the management and governance of identities and access has become more advanced.

    Sources: 1 Accenture, “2019 The Cost of Cyber Crime Study”; 2,3 Verizon, “2019 Data Breach Investigations Report”

    New threat trends in information security aren’t new.

    Previously understood attacks are simply an evolution of prior implementations, not a revolution.

    Traditionally, most organizations are not doing a good-enough job with security fundamentals, which is why attackers have been able to use the same old tricks.

    However, information security has finally caught the attention of organizational leaders, presenting the opportunity to implement a comprehensive security program.

    Cyberattacks have a significant financial impact

    Global average cost of a data breach: $3.92 Million

    Source: Ponemon Institute, “2019 Cost of a Data Breach Study: Global Overview”

    A bar graph, titled ‘Average cost of data breach by industry,’ is depicted. Of 17 industries depicted, public is the lowest average cost (US$1.29 million) and health is the highest average cost ($6.45 million).

    Primary incident type (with a confirmed data breach)

    1. Leading incident type is Denial of Service attacks (DoS), taking up to 70% of all incidents.
    2. When it comes to data breaches, we see that the use of stolen credentials leads to the most cases of confirmed breaches, accounting for 29%.

    Personal records tend to be the most compromised data types, while databases tend to be the most frequently involved asset in breaches.

    Source: Verizon, “2019 Data Breach Investigations Report”

    Security threats are not going away

    We continue to see and hear of security breaches occurring regularly.

    A bar graph depicts the percentage of businesses who experienced a data breach in the last year–US total and global total. Numbers have increased from 2016 to 2019. In 2016, 19 percent of US businesses experienced a breach. In 2019, this number was 59 percent.

    An attacker must be successful only once. The defender – you – must be successful every time.

    Info-Tech’s approach

    Maturing from reactive to strategic information security

    Two circular graphs depict the move from ‘reactive security’ to ‘strategic security’ organizations can accomplish using Info-Tech’s approach.

    Tools icon that is used in the first three stages of the strategic security graph above. Indicates Info-Tech tools included in this blueprint.

    The Info-Tech difference:

    1. A proven, structured approach to mature your information security program from reactive to strategic.
    2. A comprehensive set of tools to take the pain out of each phase in the strategy building exercise.
    3. Visually appealing templates to communicate and socialize your security strategy and roadmap to your stakeholders.

    Info-Tech’s Security Strategy Model

    Info-Tech’s Security Strategy Model is depicted in this rectangular image with arrows. The first level depicts business context (enterprise goals, compliance obligations, scope and boundaries) and pressures (security risks, risk tolerance, stakeholder expectations). The second level depicts security target state (maturity model, security framework, security alignment goals, target maturity, time frame) and current state (current state assessment, gap analysis). The third level depicts the information security roadmap (initiative list, task list, prioritization methodology, and Gantt chart).

    The Info-Tech difference:

    An information security strategy model that is:

    1. Business-Aligned. Determines business context and cascades enterprise goals into security alignment goals.
    2. Risk-Aware. Understands the security risks of the business and how they intersect with the overall organizational risk tolerance.
    3. Holistic. Leverages a best-of-breed information security framework to provide comprehensive awareness of organizational security capabilities.

    Info-Tech’s best-of-breed security framework

    This image shows how Info-Tech’s framework is based on ISO 27000 series, CIS Top 20, COBIT 2019, NIST 800-53, and NIST CSF.

    Info-Tech’s approach

    Creating an information security strategy

    Value to the business

    Outcome

    Best-of-breed security strategy

    Have documentation that paints a picture of the road to compliance. Integrate your framework with your risk tolerance and external pressures.

    Be ready for future changes by aligning your security strategy to security framework best practices.

    Address the nature of your current information security

    Eliminate gaps in process and know what is in scope for your security strategy. Learn what pressures your business and industry are under.

    Gain insight into your current state, allowing you to focus on high-value projects first, transitioning towards a target state.

    Highlight overlooked functions of your current security strategy

    Build a comprehensive security program that brings to light all aspects of your security program.

    Instead of pursing ad hoc projects, know what needs work and how to prioritize your pressing security issues.

    Create a tangible roadmap to your target state

    Create a plan for your future state of information security. Refer to and update your target state as your business needs change.

    Document your current progress and path forward in the future. Know your goals and requirements, codified in a living document.

    Use our prepopulated deliverables to fast track your progress

    Let Info-Tech do the work for you. With completed deliverables, have tangible documents to convey your business needs.

    A comprehensive set of deliverables with concrete, defensible data to justify any business changes.

    A living security strategy

    Pivot and change prioritization to meet the needs of your security deficits.

    Future-proof your security strategy for any contingency.

    The Info-Tech difference:

    Evolve the security program to be more proactive by leveraging Info-Tech’s approach to building a security strategy.

    • Dive deep into security obligations and security pressures to define the business context.
    • Conduct a thorough current state and future state analysis that is aligned with a best-of-breed framework.
    • Prioritize gap-closing initiatives to create a living security strategy roadmap.

    Use Info-Tech’s blueprint to save one to three months

    This image depicts how using Info-Tech’s four-phase blueprint can save an estimated seven to 14 weeks of an organization’s time and effort.

    Iterative benefit

    Over time, experience incremental value from your initial security strategy. Through continual updates your strategy will evolve but with less associated effort, time, and costs.

    These estimates are based on experiences with Info-Tech clients throughout the creation of this blueprint.

    Key deliverable:

    Information Security Strategy Communication Deck (PPT)

    Present your findings in a prepopulated document that can summarizes all key findings of the blueprint.

    Screenshots from Info-Tech’s Information Security Strategy Communication Deck Template.

    Blueprint deliverables

    Each step of this blueprint is accompanied by supporting deliverables to help you accomplish your goals:

    Information Security Requirements Gathering Tool

    Define the business, customer, and compliance alignment for your security program.

    Information Security Pressure Analysis Tool

    Determine your organization’s security pressures and ability to tolerate risk.

    Information Security Program Gap Analysis Tool

    Use our best-of-breed security framework to perform a gap analysis between your current and target states.

    Information Security Charter

    Ensure the development and management of your security policies meet the broader program vision.

    Info-Tech offers various levels of support to best suit your needs

    DIY Toolkit

    “Our team has already made this critical project a priority, and we have the time and capability, but some guidance along the way would be helpful.”

    Guided Implementation

    “Our team knows that we need to fix a process, but we need assistance to determine where to focus. Some check-ins along the way would help keep us on track.”

    Workshop

    “We need to hit the ground running and get this project kicked off immediately. Our team has the ability to take this over once we get a framework and strategy in place.”

    Consulting

    “Our team does not have the time or the knowledge to take this project on. We need assistance through the entirety of this project.”

    Diagnostic and consistent frameworks are used throughout all four options.

    Guided Implementation

    What does a typical Guided Implementation on this topic look like?

    Guided Implementation #1 - Assess security requirements
    • Call #1 - Introduce project and complete pressure analysis.
    Guided Implementation #2 - Build a gap initiative strategy
    • Call #1 - Introduce the maturity assessment.
    • Call #2 - Perform gap analysis and translate into initiatives.
    • Call #3 - Consolidate related gap initiatives and define, cost, effort, alignment, and security benefits.
    Guided Implementation #3 - Prioritize initiatives and build roadmap
    • Call #1 - Review cost/benefit analysis and build an effort map.
    • Call #2 - Build implementation waves and introduce Gantt chart.
    Guided Implementation #4 - Execute and maintain
    • Call #1 - Review Gantt chart and ensure budget/buy-in support.
    • Call #2 - Three-month check-in: Execute and maintain.

    A Guided Implementation is series of calls with an Info-Tech analyst to help implement our best practices in your organization.

    A typical Guided Implementation is between 2-12 calls over the course of 4 to 6 months.

    Workshop Overview

    Contact your account representative for more information, or contact workshops@infotech.com or 1-888-670-8889.

    Day 1

    Day 2

    Day 3

    Day 4

    Day 5

    Activities

    Assess Security Requirements

    Perform a Gap Analysis

    Complete the Gap Analysis

    Develop Roadmap

    Communicate and Implement

    1.1 Understand business and IT strategy and plans

    1.2 Define business and compliance requirements

    1.3 Establish the security program scope

    1.4 Analyze the organization’s risks and stakeholder pressures

    1.5 Identify the organizational risk tolerance level

    2.1 Define the information security target state

    2.2 Assess current security capabilities

    2.3 Identify security gaps

    2.4 Build initiatives to bridge the gaps

    3.1 Continue assessing current security capabilities

    3.2 Identify security gaps

    3.3 Build initiatives to bridge the maturity gaps

    3.4 Identify initiative list and task list

    3.5 Define criteria to be used to prioritize initiatives

    4.1 Conduct cost/benefit analysis on initiatives

    4.2 Prioritize gap initiatives based on cost, time, and alignment with the business

    4.3 Build effort map

    4.4 Determine start times and accountability

    4.5 Finalize security roadmap and action plan

    4.6 Create communication plan

    5.1 Finalize deliverables

    5.2 Support communication efforts

    5.3 Identify resources in support of priority initiatives

    Deliverables

    1.Security obligations statement

    2.Security scope and boundaries statement

    3.Defined risk tolerance level

    4.Risk assessment and pressure analysis

    1.Information security target state

    2.Security current state assessment

    3.Initiatives to address gaps

    1.Completed security current state assessment

    2.Task list to address gaps address gaps

    4.Prioritization criteria

    1.Information security roadmap

    2.Draft communication deck

    1.Security strategy roadmap documentation

    2.Detailed cost and effort estimates

    3.Mapping of Info-Tech resources against individual initiatives

    Executive Brief Case Study

    Credit Service Company

    Industry: Financial Services

    Source: Info-Tech Research group

    Founded over 100 years ago, Credit Service Company (CSC)* operates in the United States with over 40 branches located across four states. The organization services over 50,000 clients.

    Situation

    Increased regulations, changes in technology, and a growing number of public security incidents had caught the attention of the organization’s leadership. Despite awareness, an IT and security strategy had not been previously created. Management was determined to create a direction for the security team that aligned with their core mission of providing exceptional service and expertise.

    Solution

    During the workshop, the IT team and Info-Tech analysts worked together to understand the organization’s ideal state in various areas of information security. Having a concise understanding of requirements was a stepping stone to beginning to develop CSC’s prioritized strategy.

    Results

    Over the course of the week, the team created a document that concisely prioritized upcoming projects and associated costs and benefits. On the final day of the workshop, the team effectively presented the value of the newly developed security strategy to senior management and received buy-in for the upcoming project.

    *Some details have been changed for client privacy.

    Phase 1

    Assess Security Requirements

      Phase 1

    • 1.1 Define goals & scope
    • 1.2 Assess risks
    • 1.3 Determine pressures
    • 1.4 Determine risk tolerance
    • 1.5 Establish target state

      Phase 2

    • 2.1 Review Info-Tech’s security framework
    • 2.2 Assess your current state
    • 2.3 Identify gap closure actions

      Phase 3

    • 3.1 Define tasks & initiatives
    • 3.2 Perform cost/benefit analysis
    • 3.3 Prioritize initiatives
    • 3.4 Build roadmap

      Phase 4

    • 4.1 Build communication deck
    • 4.2 Develop a security charter
    • 4.3 Execute on your roadmap

    This phase will walk you through the following activities:

    1.1 Define goals and scope of the security strategy.

    1.2 Assess your organization’s current inherent security risks.

    1.3 Determine your organization’s stakeholder pressures for security.

    1.4 Determine your organization’s risk tolerance.

    1.5 Establish your security target state.

    1.1.1 Record your business goals

    Once you have identified your primary and secondary business goals, as well as the corresponding security alignment goals, record them in the Information Security Requirements Gathering Tool. The tool provides an activity status that will let you know if any parts of the tool have not been completed.

    1. Record your identified primary and secondary business goals in the Goals Cascade tab of the Information Security Requirements Gathering Tool.

    Use the drop-down lists to select an appropriate goal or choose “Other.” If you do choose “Other,” you will need to manually enter an appropriate business goal.

    2. For each of your business goals, select one to two security alignment goals. The tool will provide you with recommendations, but you can override these by selecting a different goal from the drop-down lists.

    A screenshot of the ‘Business Goals Cascade,’ which is part of the ‘Information Security Requirements Gathering Tool.’

    A common challenge for security leaders is how to express their initiatives in terms that are meaningful to business executives. This exercise helps to make an explicit link between what the business cares about and what security is trying to accomplish.

    1.1.2 Review your goals cascade

    Estimated Time: 15 minutes

    1. When you have completed the goals cascade, you can review a graphic diagram that illustrates your goals. The graphic is found on the Results tab of the Information Security Requirements Gathering Tool.
      • Security must support the primary business objectives. A strong security program will enable the business to compete in new and creative ways, rather than simply acting as an obstacle.
      • Failure to meet business obligations can result in operational problems, impacting the organization’s ability to function and the organization’s bottom line.
    2. Once you have reviewed the diagram, copy it into the Information Security Strategy Communication Deck.

    A screenshot of the ‘Goal Cascade Diagrams,’ which is part of the ‘Information Security Requirements Gathering Tool.’

    Identify your compliance obligations

    Most conventional regulatory obligations are legally mandated legislation or compliance obligations, such as:

    Sarbanes-Oxley Act (SOX)

    Applies to public companies that have registered equity or debt securities within the SEC to guarantee data integrity against financial fraud.

    Payment Card Industry Data Security Standard (PCI DSS)

    Applies to any organization that processes, transmits, or stores credit card information to ensure cardholder data is protected.

    Health Insurance Portability and Accountability Act (HIPAA)

    Applies to the healthcare sector and protects the privacy of individually identifiable healthcare information.

    Health Information Technology for Economic and Clinical Health (HITECH)

    Applies to the healthcare sector and widens the scope of privacy and security protections available under HIPAA.

    Personal Information Protection and Electronic Documents Act (PIPEDA)

    Applies to private sector organizations that collect personal information in Canada to ensure the protection of personal information in the course of commercial business.

    Compliance obligations also extend to voluntary security frameworks:

    NIST

    National Institute of Standards and Technology; a non-regulatory agency that develops and publicizes measurement

    CIS – 20 CSC

    Center for Internet Security – 20 Critical Security Controls; foundational set of effective cybersecurity practices.

    ISO 27001

    An information security management system framework outlining policies and procedures.

    COBIT 5

    An information technology and management and governance framework.

    HITRUST

    A common security framework for organizations that use or hold regulated personal health information.

    1.1.3 Record your compliance obligations

    Estimated Time: 30 minutes

    1. Identify your compliance obligations. Most organizations have compliance obligations that must be adhered to. These can include both mandatory and voluntary obligations. Mandatory obligations include:
      • Laws
      • Government regulations
      • Industry standards
      • Contractual agreements
      Voluntary obligations include standards that the organization has chosen to follow for best practices and any obligations that are required to maintain certifications. Organizations will have many different compliance obligations. For the purposes of your security strategy, include only those that have information security or privacy requirements.
    2. Record your compliance obligations, along with any notes, in your copy of the Information Security Requirements Gathering Tool.

    A screenshot of ‘Security Compliance Obligations,’ part of the ‘Information Security Requirements Gathering Tool.’

    Establish your scope and boundaries

    It is important to know at the outset of the strategy: what are we trying to secure?

    This includes physical areas we are responsible for, types of data we care about, and departments or IT systems we are responsible for.

    This also includes what is not in scope. For some outsourced services or locations, you may not be responsible for their security. In some business departments, you may not have control of security processes. Ensure that it is made explicit at the outset what will be included and what will be excluded from security considerations.

    Physical Scope and Boundaries

    • How many offices and locations does your organization have?
    • Which locations/offices will be covered by your information security management system (ISMS)?
    • How sensitive is the data residing at each location?
    • You may have many physical locations, and it is not necessary to list every one. Rather, list exceptional cases that are specifically in or out of scope.

    IT Systems Scope and Boundaries

    • There may be hundreds of applications that are run and maintained in your organization. Some of these may be legacy applications. Does your ISMS need to secure all your programs or a select few?
    • Is the system owned or outsourced?
    • Where are we accountable for security?
    • How sensitive is the data that each system handles?

    Organizational Scope and Boundaries

    • Will your ISMS cover all departments within your organization? For example, do certain departments (e.g. Operations) not need any security coverage?
    • Do you have the ability to make security decisions for each department?
    • Who are the key stakeholders/data owners for each department?

    Organizational scope considerations

    Many different groups will fall within the purview of the security strategy. Consider these two main points when deciding which departments will be in scope:

    1. If a group/user has access to data or systems that can impact the organization, then securing that group/user should be included within scope of the security strategy.
    2. If your organization provides some work direction to a group/user, they should be included within scope of the security strategy.
    1. Identify your departments and business groups
      • Start by identifying departments that provide some essential input or service to the organization or departments that interact with sensitive data.
    2. Break out different subsidiaries or divisions
      • Subsidiaries may or may not be responsible for securing themselves and protecting their data, but either way they are often heavily reliant on corporate for guidance and share IT resourcing support.
    3. Identify user groups
      • Many user groups exist, all requiring different levels of security. For example, from on-premises to remote access, from full-time employees to part-time or contractors.

    Physical scope considerations

    List physical locations by type

    Offices

    The primary location(s) where business operations are carried out. Usually leased or owned by the business.

    Regional Offices

    These are secondary offices that can be normal business offices or home offices. These locations will have a VPN connection and some sort of tenant.

    Co-Locations

    These are redundant data center sites set up for additional space, equipment, and bandwidth.

    Remote Access

    This includes all remaining instances of employees or contractors using a VPN to connect.

    Clients and Vendors

    Various vendors and clients have dedicated VPN connections that will have some control over infrastructure (whether owed/laaS/other).

    List physical locations by nature of the location

    Core areas within physical scope

    These are many physical locations that are directly managed. These are high-risk locations with many personal and services, resulting in many possible vulnerabilities and attack vectors.

    Locations on the edge of control

    These are on the edge of the physical scope, and thus, in scope of the security strategy. These include remote locations, remote access connections, etc.

    Third-party connections

    Networks of third-party users are within physical scope and need defined security requirements and definitions of how this varies per user.

    BYOD

    Mostly privately owned mobile devices with either on-network or remote access.

    It would be overkill and unhelpful to list every single location or device that is in scope. Rather, list by broad categories as suggested above or simply list exceptional cases that are in/out of scope.

    IT systems scope considerations

    Consider identifying your IT systems by your level of control or ownership.

    Fully owned systems

    These are systems that are wholly owned or managed by your organization.

    IT is almost always the admin of these systems. Generally they are hosted on premises. All securitization through methods such as patching or antivirus is done and managed by your IT department.

    Cloud/remote hosted (SaaS)

    These are systems with a lot of uncertainties because the vendor or service provided is either not known or what they are doing for security is not fully known.

    These systems need to be secured regardless, but supplier and vendor relationship management becomes a major component of how to manage these systems. Often, each system has varying levels of risk based on vendor practices.

    Hybrid owned (IaaS/PaaS)

    You likely have a good understanding of control for these systems, but they may not be fully managed by you (i.e. ownership of the infrastructure). These systems are often hosted by third parties that do some level of admin work.

    A main concern is the unclear definition of responsibility in maintaining these systems. These are managed to some degree by third parties; it is challenging for your security program to perform the full gamut of security or administrative functions.

    Unknown/unowned systems

    There are often systems that are unowned and even unknown and that very few people are using. These apps can be very small and my not fall under your IT management system framework. These systems create huge levels of risk due to limited visibility.

    For example, unapproved (shadow IT) file sharing or cloud storage applications would be unknown and unowned.

    1.1.4 Record your scope and boundaries

    Estimated Time: 30-60 minutes

    1. Divide into groups and give each group member a handful of sticky notes. Ask them to write down as many items as possible for the organization that could fall under one of the scope buckets.
    2. Collect each group’s responses and discuss the sticky notes and the rationale for including them. Discuss your security-related locations, data, people, and technologies, and define their scope and boundaries.
      • Careful attention should be paid to any elements of the strategy that are not in scope.
    3. Discuss and aggregate all responses as to what will be in scope of the security strategy and what will not be. Record these in the Information Security Requirements Gathering Tool.

    A screenshot of ‘Scope and Boundaries,’ part of the ‘Information Security Requirements Gathering Tool.’

    1.2 Conduct a risk assessment

    Estimated Time: 1-3 hours

    1. As a group, review the questions on the Risk Assessment tab of the Information Security Pressure Analysis Tool.
    2. Gather the required information from subject matter experts on the following risk elements:
      • Threats
      • Assets
      • Vulnerabilities (people, systems, supply chain)
      • Historical security incidents

    Input

    • List of organizational assets
    • Historical data on information security incidents

    Output

    • Completed risk assessment

    Materials

    • Information Security Pressure Analysis Tool

    Participants

    • Security Team
    • IT Leadership
    • Risk Management

    Download the Information Security Pressure Analysis Tool

    1.2.1 Complete the risk assessment questionnaire

    Estimated Time: 60-90 minutes

    1. Review each question in the questionnaire and provide the most appropriate response using the drop-down list.
      • If you are unsure of the answer, consult with subject matter experts to obtain the required data.
      • Otherwise, provide your best estimation
    2. When providing responses for the historical incident questions, only count incidents that had a sizeable impact on the business.

    A screenshot of the ‘Organizational Security Risk Assessment,’ part of the ‘Information Security Pressure Analysis Tool.’

    Info-Tech Insight

    Understanding your organization’s security risks is critical to identifying the most appropriate level of investment into your security program. Organizations with more security risks will need more a mature security program to mitigate those risks.

    1.2.2 Review the results of the risk assessment

    Estimated Time: 30 minutes

    1. Once you have completed the risk assessment, you can review the output on the Results tab.
    2. If required, the weightings of each of the risk elements can be customized on the Weightings tab.
    3. Once you have reviewed the results, copy your risk assessment diagram into the Information Security Strategy Communication Deck.

    A screenshot showing sample results of the ‘Organizational Risk Assessment,’ part of the ‘Information Security Pressure Analysis Tool.’

    It is important to remember that the assessment measures inherent risk, meaning the risk that exists prior to the implementation of security controls. Your security controls will be assessed later as part of the gap analysis.

    1.3 Conduct pressure analysis

    Estimated Time: 1-2 hours

    1. As a group, review the questions on the Pressure Analysis tab of the Information Security Pressure Analysis Tool.
    2. Gather the required information from subject matter experts on the following pressure elements:
      • Compliance and oversight
      • Customer expectations
      • Business expectations
      • IT expectations

    Input

    • Information on various pressure elements within the organization

    Output

    • Completed pressure analysis

    Materials

    • Information Security Pressure Analysis Tool

    Participants

    • Security Team
    • IT Leadership
    • Business Leaders
    • Compliance

    Download the Information Security Pressure Analysis Tool

    Risk tolerance considerations

    At this point, we want to frame risk tolerance in terms of business impact. Meaning, what kinds of impacts to the business would we be able to tolerate and how often? This will empower future risk decisions by allowing the impact of a potential event to be assessed, then compared against the formalized tolerance. We will consider impact from three perspectives:

    F

    Functional Impact

    The disruption or degradation of business/organizational processes.

    I

    Informational Impact

    The breach of confidentiality, privacy, or integrity of data/information.

    R

    Recoverability Impact

    The disruption or degradation of the ability to return to conditions prior to a security incident.

    Consider these questions:

    Questions to ask

    Description

    Is there a hard-dollar impact from downtime?

    This refers to when revenue or profits are directly impacted by a business disruption. For example, when an online ordering system is compromised and shut down, it affects sales, and therefore, revenue.

    Is regulatory compliance a factor?

    Depending on the circumstances of the vulnerabilities, it can be a violation of compliance obligations that would cause significant fines.

    Are any critical services dependent on this asset?

    Functional dependencies are sometimes not obvious, and assets that appear marginal can have huge impacts on critical services.

    Is there a health or safety risk?

    Some operations are critical to health and safety. For example, medical organizations have operations that are necessary to ensure uninterrupted critical health services. An exploited vulnerability that impacts these operations can have life and death consequences.

    ANALYST PERSPECTIVE

    It is crucial to keep in mind that you care about a risk scenario impact to the main business processes.

    For example, imagine a complete functional loss of the corporate printers. For most businesses, even the most catastrophic loss of printer function will have a small impact on their ability to carry out the main business functions.

    On the flip side, even a small interruption to email or servers could have a large functional impact on business processes.

    Risk tolerance descriptions

    High

    • Organizations with high risk tolerances are often found in industries with limited security risk, such as Construction, Agriculture and Fishing, or Mining.
    • A high risk tolerance may be appropriate for organizations that do not rely on highly sensitive data, have limited compliance obligations, and where their customers do not demand strong security controls. Organizations that are highly focused on innovation and rapid growth may also tend towards a higher risk tolerance.
    • However, many organizations adopt a high risk tolerance by default simply because they have not adequately assessed their risks.

    Moderate

    • Organizations with medium risk tolerances are often found in industries with moderate levels of security risk, such as Local Government, Education, or Retail and Wholesale
    • A medium risk tolerance may be appropriate for organizations that store and process some sensitive data, have a modest number of compliance obligations, and where customer expectations for security tend to be implicit rather than explicit.

    Low

    • Organizations with low risk tolerances are often found in industries with elevated security risk, such as Financial Services, Federal Governments, or Defense Contractors.
    • A low risk tolerance may be appropriate for organizations that store very sensitive data, process high-value financial transactions, are highly regulated, and where customers demand strong security controls.
    • Some organizations claim to have a low risk tolerance, but in practice will often allow business units or IT to accept more security risk than would otherwise be permissible. A strong information security program will be required to manage risks to an acceptable level.

    1.4.1 Complete the risk tolerance questionnaire

    Estimated Time: 30-60 minutes

    1. In a group discussion, review the low-, medium-, and high-impact scenarios and examples for each impact category. Ensure that everyone has a consistent understanding of the scenarios.
    2. For each impact type, use the frequency drop-down list to identify the maximum frequency that the organization could tolerate for the event scenarios, considering:
      • The current frequency with which the scenarios are occurring in your organization may be a good indication of your tolerance. However, keep in mind that you may be able to tolerate these incidents happening more frequently than they do.
      • Hoping is not the same as tolerating. While everyone hopes that high-impact incidents never occur, carefully consider whether you could tolerate them occurring more frequently.

    A screenshot showing the ‘Organizational Security Risk Tolerance Assessment,’ part of the ‘Information Security Pressure Analysis Tool.’

    1.4.2 Review the results of the risk tolerance analysis

    Estimated Time: 30 minutes

    1. Once you have completed the risk tolerance exercise, you can review the output on the Results tab.
    2. If required, the weightings of each of the impact types can be customized on the Weightings tab.
    3. Once you have reviewed the results, copy your risk tolerance diagram into the Information Security Strategy Communication Deck.

    A screenshot showing the results of the 'Information Security Risk Tolerance Assessment,' part of the ‘Information Security Pressure Analysis Tool.’

    A low risk tolerance will require a stronger information security program to ensure that operational security risk in the organization is minimized. If this tool reports that your risk tolerance is low, it is recommended that you review the results with your senior stakeholders to ensure agreement and support for the security program.

    1.5 Establish your target state

    Estimated Time: 30-60 minutes

    1. As a group, review the overall results of the requirements gathering exercise:
      • Business goals cascade
      • Compliance obligations
      • Scope
    2. Review the overall results of the risk assessment, pressure analysis, and risk tolerance exercises.
    3. Conduct a group discussion to arrive at a consensus of what the ideal target state for the information security program should look like.
      • Developing mission and vision statements for security may be useful for focusing the group.
      • This discussion should also consider the desired time frame for achieving the target state.

    Download the Information Security Pressure Analysis Tool

    Input

    • Information security requirements (goals cascade, compliance obligations, scope)
    • Risk assessment
    • Pressure analysis
    • Risk tolerance

    Output

    • Completed information security target state

    Materials

    Participants

    • Security Team
    • IT Leadership
    • Risk Management
    • Business Leaders
    • Compliance

    Understanding security target states

    Maturity models are very effective for determining information security target states. This table provides general descriptions for each maturity level. As a group, consider which description most accurately reflects the ideal target state for information security in your organization.

    1. AD HOC

      Initial/Ad hoc security programs are reactive. Lacking strategic vision, these programs are less effective and less responsive to the needs of the business.
    2. DEVELOPING

      Developing security programs can be effective at what they do but are not holistic. Governance is largely absent. These programs tend to rely on the talents of individuals rather than a cohesive plan.
    3. DEFINED

      A defined security program is holistic, documented, and proactive. At least some governance is in place, however, metrics are often rudimentary and operational in nature. These programs still often rely on best practices rather than strong risk management.
    4. MANAGED

      Managed security programs have robust governance and metrics processes. Management and board-level metrics for the overall program are produced. These are reviewed by business leaders and drive security decisions. More mature risk management practices take the place of best practices.
    5. OPTIMIZED

      An optimized security program is based on strong risk management practices, including the production of key risk indicators (KRIs). Individual security services are optimized using key performance indicators (KPIs) that continually measure service effectiveness and efficiency.

    1.5.1 Review the results of the target state recommendation

    Estimated Time: 30-60 minutes

    1. Based upon your risk assessment, pressure analysis, and risk tolerance, the Information Security Pressure Analysis Tool will provide a recommended information security target state.
    2. With your group, review the recommendation against your expectations.
    3. If required, the weightings of each of the factors can be customized on the Weightings tab.
    4. Once you have reviewed the results, copy your target state diagram into the Information Security Strategy Communication Deck.

    A screenshot showing the results of the ‘Information Security Target State,’ part of the ‘Information Security Pressure Analysis Tool.’

    Info-Tech Insight

    Higher target states require more investment to attain. It is critical to ensure that all key stakeholders agree on the security target state. If you set a target state that aims too high, you may struggle to gain support and funding for the strategy. Taking this opportunity to ensure alignment from the start will pay off dividends in future.

    1.5.2 Review and adjust risk and pressure weightings

    Estimated Time: 30 minutes

    1. If the results of your risk assessment, pressure analysis, risk tolerance, or target state do not match your expectations, you may need to review and adjust the weightings for the elements within one or more of these areas.
    2. On the Weightings tab, review each of the strategic categories and adjust the weights as required.
      • Each domain is weighted to contribute to your overall pressure score based on the perceived importance of the domain to the organization.
      • The sum of all weights for each category must add up to 100%.

    A screenshot showing the results of the weightings given to each factor in a category, part of the ‘Information Security Pressure Analysis Tool.’

    Case Study

    Credit Service Company

    Industry: Financial Services

    Source: Info-Tech Research group

    Below are some of the primary requirements that influenced CSC’s initial strategy development.

    External Pressure

    Pressure Level: High

    • Highly regulated industries, such as Finance, experience high external pressure.
    • Security pressure was anticipated to increase over the following three years due to an increase in customer requirement.

    Obligations

    Regulatory: Numerous regulations and compliance requirements as a financial institution (PCI, FFIEC guidance).

    Customer: Implicitly assumes personal, financial, and health information will be kept secure.

    Risk Tolerance

    Tolerance Level: Low

    1. Management: Are risk averse and have high visibility into information security.
    2. Multiple locations controlled by a central IT department decreased the organization’s risk tolerance.

    Summary of Security Requirements

    Define and implement dynamic information security program that understands and addresses the business’ inherent pressure, requirements (business, regulatory, and customer), and risk tolerance.

    Phase 2

    Build a Gap Initiative Strategy

      Phase 1

    • 1.1 Define goals & scope
    • 1.2 Assess risks
    • 1.3 Determine pressures
    • 1.4 Determine risk tolerance
    • 1.5 Establish target state

      Phase 2

    • 2.1 Review Info-Tech’s security framework
    • 2.2 Assess your current state
    • 2.3 Identify gap closure actions

      Phase 3

    • 3.1 Define tasks & initiatives
    • 3.2 Perform cost/benefit analysis
    • 3.3 Prioritize initiatives
    • 3.4 Build roadmap

      Phase 4

    • 4.1 Build communication deck
    • 4.2 Develop a security charter
    • 4.3 Execute on your roadmap

      This phase will walk you through the following activities:

    • 2.1 Review Info-Tech’s framework.
    • 2.2 Assess your current state of security against your target state.
    • 2.3 Identify actions required to close gaps.

    2.1 Review the Info-Tech framework

    Estimated Time: 30-60 minutes

    1. As a group, have the security team review the security framework within the Information Security Gap Analysis Tool.
    2. Customize the tool as required using the instructions on the following slides.

    Input

    • Information security requirements
    • Security target state

    Output

    • Customized security framework

    Materials

    • Information Security Gap Analysis Tool

    Participants

    • Security Team

    Download the Information Security Gap Analysis Tool

    Understand the Info-Tech framework

    Info-Tech’s security framework uses a best-of-breed approach to leverage and align with most major security standards, including:

    • ISO 27001/27002
    • COBIT
    • Center for Internet Security (CIS) Critical Controls
    • NIST Cybersecurity Framework
    • NIST SP 800-53
    • NIST SP 800-171

    A diagram depicting Info-Tech’s best-of-breed security framework.

    A best-of-breed approach ensures holistic coverage of your information security program while refraining from locking you in to a specific compliance standard.

    2.1.1 Configure the Information Security Gap Analysis Tool

    Estimated Time: 30 minutes

    Review the Setup tab of the Information Security Gap Analysis Tool. This tab contains several configurable settings that should be customized to your organization. For now, the three settings you will need to modify are:

    • The security target state. Enter the target state from your Information Security Pressure Analysis Tool. If you do not enter a target state, the tool will default to a target of 3 (Defined).
    • Your Security Alignment Goals (from your Information Security Requirements Gathering Tool).
    • The starting year for your security roadmap.

    A screenshot showing the ‘Setup’ tab of the ‘Information Security Gap Analysis Tool.’

    2.2 Assess current state of security

    Estimated Time: 8-16 hours

    1. Using the Information Security Gap Analysis Tool, review each of the controls in the Gap Analysis tab.
    2. Follow the instructions on the next slides to complete your current state and target state assessment.
    3. For most organizations, multiple internal subject matter experts will need to be consulted to complete the assessment.

    Input

    • Security target state
    • Information on current state of security controls, including sources such as audit findings, vulnerability and penetration test results, and risk registers

    Output

    • Gap analysis

    Materials

    • Information Security Gap Analysis Tool

    Participants

    • Security Team
    • Subject Matter Experts From IT, HR, Legal, Facilities, Compliance, Audit, Risk Management

    Download the Information Security Gap Analysis Tool

    Example maturity levels

    To help determine appropriate current and target maturity levels, refer to the example below for the control “Email communication is filtered for spam and potential malicious communications.”

    AD HOC 01

    There is no centrally managed spam filter. Spam may be filtered by endpoint email clients.

    DEVELOPING 02

    There is a secure email gateway. However, the processes for managing it are not documented. Administrator roles are not well defined. Minimal fine-tuning is performed, and only basic features are in use.

    DEFINED 03

    There is a policy and documented process for email security. Roles are assigned and administrators have adequate technical training. Most of the features of the solution are being used. Rudimentary reports are generated, and some fine-tuning is performed.

    MANAGED 04

    Metrics are produced to measure the effectiveness of the email security service. Advanced technical features of the solution have been implemented and are regularly fine-tuned based on the metrics.

    OPTIMIZED 05

    There is a dedicated email security administrator with advanced technical training. Custom filters are developed to further enhance security, based on relevant cyber threat intelligence. Email security metrics feed key risk indicators that are reported to senior management.

    2.2.1 Conduct current state assessment

    Estimated Time: 8-16 hours

    1. Carefully review each of the controls in the Gap Analysis tab. For each control, indicate the current maturity level using the drop-down list.
      • You should only use “N/A” if you are confident that the control is not required in your organization.
      • For example, if your organization does not perform any software development then you can select “N/A” for any controls related to secure coding practices.
    2. Provide comments to describe your current state. This step is optional but recommended as it may be important to record this information for future reference.
    3. Select the target maturity for the control. The tool will default to the target state for your security program, but this can be overridden using the drop-down list.

    2.2.1 Conduct current state assessment

    Estimated Time: 8-16 hours

    1. Carefully review each of the controls in the Gap Analysis tab. For each control, indicate the current maturity level using the drop-down list.
      • You should only use “N/A” if you are confident that the control is not required in your organization. For example, if your organization does not perform any software development then you can select “N/A” for any controls related to secure coding practices.
    2. Provide comments to describe your current state. This step is optional but recommended as it may be important to record this information for future reference.
    3. Select the target maturity for the control. The tool will default to the target state for your security program, but this can be overridden using the drop-down list.

    A screenshot showing the 'Gap Analysis' tab of the 'Information Security Gap Analysis Tool.'

    Review the Gap Analysis Dashboard

    Use the Gap Assessment Dashboard to map your progress. As you fill out the Gap Analysis Tool, check with the Dashboard to see the difference between your current and target state.

    Use the color-coded legend to see how large the gap between your current and target state is. The legend can be customized further if desired.

    Security domains that appear white have not yet been assessed or are rated as “N/A.”

    2.2.3 Identify actions required to close gaps

    Estimated Time: 4-8 hours

    1. Using the Information Security Gap Analysis Tool, review each of the controls in the Gap Analysis tab.
    2. Follow the instructions on the next slides to identify gap closure actions for each control that requires improvement.
    3. For most organizations, multiple internal subject matter experts will need to be consulted to complete the assessment.

    Input

    • Security control gap information

    Output

    • Gap closure action list

    Materials

    • Information Security Gap Analysis Tool

    Participants

    • Security Team
    • Subject Matter Experts From IT, HR, Legal, Facilities, Compliance, Audit, Risk Management

    Download the Information Security Gap Analysis Tool

    2.3.1 Identify gap closure actions

    Estimated Time: 4-8 hours

    1. For each of the controls where there is a gap between the current and target state, a gap closure action should be identified:
      • Review the example actions and copy one or more of them if appropriate. Otherwise, enter your own gap closure action.
    2. Identify whether the action should be managed as a task or as an initiative. Most actions should be categorized as an initiative. However, it may be more appropriate to categorize them as a task when:
      1. They have no costs associated with them
      2. They require a low amount of initial effort to implement and no ongoing effort to maintain
      3. They can be accomplished independently of other tasks

    A screenshot showing gap closure actions, part of the 'Gap Analysis' tab of the 'Information Security Gap Analysis Tool.'

    Considerations for gap closure actions

    • In small groups, have participants ask, “what would we have to do to achieve the target state?” Document these in the Gap Closure Actions column.
    • The example gap closure actions may be appropriate for your organization, but do not simply copy them without considering whether they are right for you.
    • Not all gaps will require their own action. You can enter one action that may address multiple gaps.
    • If you find that many of your actions are along the lines of “investigate and make recommendations,” you should consider using the estimated gap closure percentage column to track the fact that these gaps will not be fully closed by the actions.

    A screenshot showing considerations for gap closure actions, part of the 'Gap Analysis' tab of the 'Information Security Gap Analysis Tool.'

    2.3.2 Define gap closure action effectiveness

    Estimated Time: 1-2 hours

    For each of the gap closure actions, optionally enter an estimated gap closure percentage to indicate how effective the action will be in fully closing the gap.

    • For instance, an action to “investigate solutions and make recommendations” will not fully close the gap.
    • This is an optional step but will be helpful to understand how much progress towards your security target state you will make based on your roadmap.
    • If you do not fill in this column, the tool will assume that your actions will fully close all gaps.

    A screenshot showing considerations for estimated gap closure percentage, part of the 'Gap Analysis' tab of the 'Information Security Gap Analysis Tool.'

    Completing this step will populate the “Security Roadmap Progression” diagram in the Results tab, which will provide a graphic illustration of how close to your target state you will get based upon the roadmap.

    Phase 3

    Prioritize Initiatives and Build Roadmap

    Phase 1

    • 1.1 Define goals & scope
    • 1.2 Assess risks
    • 1.3 Determine pressures
    • 1.4 Determine risk tolerance
    • 1.5 Establish target state

    Phase 2

    • 2.1 Review Info-Tech’s security framework
    • 2.2 Assess your current state
    • 2.3 Identify gap closure actions

    Phase 3

    • 3.1 Define tasks & initiatives
    • 3.2 Perform cost/benefit analysis
    • 3.3 Prioritize initiatives
    • 3.4 Build roadmap

    Phase 4

    • 4.1 Build communication deck
    • 4.2 Develop a security charter
    • 4.3 Execute on your roadmap

    This phase will walk you through the following activities:

    • 3.1 Define tasks and initiatives.
    • 3.2 Define cost, effort, alignment, and security benefit of each initiative.
    • 3.3 Prioritize initiatives.
    • 3.4 Build the prioritized security roadmap

    3.1 Define tasks and initiatives

    Estimated Time: 2-4 hours

    1. As a group, review the gap actions identified in the Gap Analysis tab.
    2. Using the instructions on the following slides, finalize your task list.
    3. Using the instructions on the following slides, review and consolidate your initiative list.

    Input

    • Gap analysis

    Output

    • List of tasks and initiatives

    Materials

    • Information Security Gap Analysis Tool

    Participants

    • Security Team
    • Subject Matter Experts From IT, HR, Legal, Facilities, Compliance, Audit, Risk Management
    • Project Management Office

    Download the Information Security Gap Analysis Tool

    3.1.1 Finalize your task list

    Estimated Time: 1-2 hours

    1. Obtain a list of all your task actions by filtering on the Action Type column in the Gap Analysis tab.
    2. Paste the list into the table on the Task List tab.
      • Use Paste Values to retain the table formatting
    3. Enter a task owner and due date for each task. Without accountability, it is too easy to fall into complacency and neglect these tasks.

    A screenshot showing the 'Task List' tab of the 'Information Security Gap Analysis Tool.'

    Info-Tech Insight

    Tasks are not meant to be managed to the same degree that initiatives will be. However, they are still important. It is recommended that you develop a process for tracking these tasks to completion.

    3.1.2 Consolidate your gap closure actions into initiatives

    Estimated Time: 2-3 hours

    1. Once you have finalized your task list, you will need to consolidate your list of initiative actions. Obtain a list of all your initiative actions by filtering on the Action Type column in the Gap Analysis tab.
    2. Create initiatives on the Initiative List tab. While creating initiatives, consider the following:
      • As much as possible, it is recommended that you consolidate multiple actions into a single initiative. Reducing the total number of initiatives will allow for more efficient management of the overall roadmap.
      • Start by identifying areas of commonality between gap closure actions, for instance:
        • Group all actions within a security domain into a single initiative.
        • Group together similar actions, such as all actions that require updating policies.
        • Consider combining actions that have inter-dependencies.
      • While it is recommended that you consolidate actions as much as possible, some actions should become initiatives on their own. This will be appropriate when:
        • The action is time sensitive and consolidating it with other actions will cause scheduling issues.
        • Actions that could otherwise be consolidated have different business sponsors or owners and need to be kept separate for funding or accountability reasons.
    3. Link the initiative actions on the Gap Analysis tab using the drop-down list in the Initiative Name column.

    Initiative consolidation example

    In the example below, we see three gap closure actions within the Security Culture and Awareness domain being consolidated into a single initiative “Develop security awareness program.”

    We can also see one gap closure action within the same domain being grouped with two actions from the Security Policies domain into another initiative “Update security policies.”

    Info-Tech Insight

    As you go through this exercise, you may find that some actions that you previously categorized as tasks could be consolidated into an initiative.

    A screenshot showing how six sample gap closure actions can be distilled into two gap closure initiatives. Part of the 'Information Security Gap Analysis Tool.'

    3.1.3 Finalize your initiative list

    Estimated Time: 30 minutes

    1. Review your final list of initiatives and make any required updates.
    2. Optionally, add a description or paste in a list of the individual gap closure actions that are associated with the initiative. This will make it easier to perform the cost and benefit analysis.
    3. Use the drop-down list to indicate which of the security alignment goals most appropriately reflects the objectives of the initiative. If you are unsure, use the legend next to the table to find the primary security domain associated with the initiative and then select the recommended security alignment goal.
      • This step is important to understand how the initiative supports the business goals identified earlier.

     A screenshot showing the primary security alignment goal, part of the 'Initiative List' tab of the 'Information Security Gap Analysis Tool.'

    3.2 Conduct cost/ benefit analysis

    Estimated Time: 1-2 hours

    1. As a group, define the criteria to be used to conduct the cost/benefit analysis, following the instructions on the next slide.
    2. Assign costing and benefits information for each initiative.
    3. Define dependencies or business impacts if they will help with prioritization.

    Input

    • Gap analysis
    • Initiative list

    Output

    • Completed cost/benefit analysis for initiative list

    Materials

    • Information Security Gap Analysis Tool

    Participants

    • Security Team
    • Subject Matter Experts From IT, HR, Legal, Facilities, Compliance, Audit, Risk Management
    • Project Management Office

    Download the Information Security Gap Analysis Tool

    3.2.1 Define costing criteria

    Estimated Time: 30 minutes

    1. On the Setup tab of the Information Security Gap Analysis Tool, enter high, medium, and low ranges for initial and ongoing costs and efforts.
      1. Initial costs are one-time, upfront capital investments (e.g. hardware and software costs, project-based consulting fees, training).
      2. Ongoing cost is any annually recurring operating expenses that are new budgetary costs (e.g. licensing, maintenance, subscription fees).
      3. Initial staffing in hours is total time in person hours required to complete a project. It is not total elapsed time but dedicated time. Consider time required to gather requirements and to design, test, and implement the solution.
      4. Ongoing staffing in FTEs is the ongoing average effort required to support that initiative after implementation.
    2. In addition to ranges, provide an average for each. These will be used to calculate estimated total costs for the roadmap.

    A screenshot showing the initiative costs for estimation, part of the 'Setup' tab of the 'Information Security Gap Analysis Tool.' The range of costs is labeled with an arrow with number 1 on it, and the average cost per initiative is labeled with an arrow with number 2 on it.

    Make sure that your ranges allow for differentiation between initiatives to enable prioritization. For instance, if you set your ranges too low, all your initiatives will be assessed as high cost, providing no help when you must prioritize them.

    3.2.2 Define benefits criteria

    Estimated Time: 30 minutes

    1. On the Setup tab of the Information Security Gap Analysis Tool, enter high, medium, and low values for the Alignment with Business Benefit.
      • This variable is meant to capture how well each initiative aligns with organizational goals and objectives.
      • By default, this benefit is linked directly to business goals through the primary and secondary security alignment goals. This allows the tool to automatically calculate the benefit based on the security alignment goals associated with each initiative.
      • If you change these values, you may need to override the calculated values in the prioritization tab.
    2. Enter a high, medium, and low value for the Security Benefit.
      • This variable is meant to capture the relative security benefit or risk reduction being provided by the gap initiative.
      • By default, this benefit is linked to security risk reduction.

    A screenshot showing the initiative benefits for estimation, part of the 'Setup' tab of the 'Information Security Gap Analysis Tool.'

    Some organizations prefer to use the “Security Benefit” criteria to demonstrate how well each initiative supports specific compliance goals.

    3.2.3 Complete the cost/benefit analysis

    Estimated Time: 1-2 hours

    1. On the Prioritization tab, use the drop-down lists to enter the estimated costs and efforts for each initiative, using the criteria defined earlier.
      • If you have actual costs available, you can optionally enter them under the Detailed Cost Estimates columns.
    2. Enter the estimated benefits, also using the criteria defined earlier.
      • The Alignment with Business benefit will be automatically populated, but you can override this value using the drop-down list if desired.

    A screenshot showing the estimated cost, estimated effort, and estimated benefits section, part of the 'Prioritization' tab of the 'Information Security Gap Analysis Tool.' Estimated cost and estimated effort are labeled with an arrow with number 1 on it, and estimated benefits is labeled with an arrow with a number 2 on it.

    3.2.4 Optionally enter detailed cost estimates

    Estimated Time: 30 minutes

    1. For each initiative, the tool will automatically populate the Detailed Cost Estimates and Detailed Staffing Estimates columns using the averages that you provided in steps 3.2.1 and 3.2.2. However, if you have more detailed data about the costs and effort requirements for an initiative, you can override the calculated data by manually entering it into these columns. For example:
      • You are planning to subscribe to a security awareness vendor, and you have a quote from them specifying that the initial cost will be $75,000.
      • You have defined your “Medium” cost range as being “$10-100K”, so you select medium as your initial cost for this initiative in step 3.2.3. As you defined the average for medium costs as being $50,000, this is what the tool will put into the detailed cost estimate.
      • You can override this average by entering $75,000 as the initial cost in the detailed cost estimate column.

    A screenshot showing the detailed cost estimates and detailed staffing estimates columns, part of the 'Prioritization' tab of the 'Information Security Gap Analysis Tool.' These columns are labeled with an arrow with a number 1 on it.

    Case Study

    Credit Service Company

    Industry: Financial Services

    Source: Info-Tech Research Group

    A chart titled 'Framework Components,' displaying how the Credit Service Company profiled in the case study performed a current state assessment, created gap initiatives, and prioritized gap initiatives.

    3.3 Prioritize initiatives

    Estimated Time: 2-3 hours

    1. As a group, review the results of the cost/benefit analysis. Optionally, complete the Other Considerations columns in the Prioritization tab:
      • Dependencies can refer to other initiatives on the list or any other dependency that relates to activities or projects within the organization.
      • Business impacts can be helpful to document as they may require additional planning and communication that could impact initiative timelines.
    2. Follow step 3.3.1 to create an effort map with the results of the cost/benefit analysis.
    3. Follow step 3.3.2 to assign initiatives into execution waves.

    Input

    • Gap analysis
    • Initiative list
    • Cost/benefit analysis

    Output

    • Prioritized list of initiatives

    Materials

    • Information Security Gap Analysis Tool
    • Whiteboard

    Participants

    • Security Team
    • IT Leadership
    • Project Management Office

    Download the Information Security Gap Analysis Tool

    3.3.1 Create effort map

    Estimated Time: 30 minutes

    1. On a whiteboard, draw the quadrant diagram shown.
    2. Create sticky notes for each initiative on your initiative list.
    3. For each initiative, use the “Cost/Effort Rating” and the “Benefit Rating” calculated on the Prioritization tab to place the corresponding sticky note onto the diagram.

    An effort map is a tool used for the visualization of a cost/benefit analysis. It is a quadrant output that visually shows how your gap initiatives were prioritized. In this example, the initiative “Update Security Policies” was assessed as low cost/effort (3) and high benefit (10).

    An image showing how 'update security policies,' as ranked on a cost/effort and benefit quadrant, translates to a cost/effort and benefit rating on the 'Prioritization' tab of the 'Information Security Gap Analysis Tool.'

    3.3.2 Assign initiatives to execution waves

    Estimated Time: 60 minutes

    1. Using sticky flip chart sheets, create four sheets and label them according to the four execution waves:
      • MUST DO – These are initiatives that need to get moving right away. They may be quick wins, items with critical importance, or foundational projects upon which many other initiatives depend.
      • SHOULD DO – These are important initiatives that need to get done but cannot launch immediately due to budget constraints, dependencies, or business impacts that require preparation.
      • COULD DO – Initiatives that have merit but are not a priority.
      • WON’T DO – Initiatives where the costs outweigh the benefits.
    2. Using the further instructions on the following slides, move the initiative sticky notes from your effort map into the waves.

    Considerations for prioritization

    • Starting from the top right of the effort map, begin pulling stickies off and putting them in the appropriate roadmap category.
    • Keep dependencies in mind. If an important initiative depends on a low-priority one being completed first, then pull dependent initiatives up the list.
    • It may be helpful to think of each wave as representing a specific time frame (e.g. wave 1 = first year of your roadmap, wave 2 = year two, wave 3 = year three).

    Info-Tech Insight

    Use an iterative approach. Most organizations tend to put too many initiatives into wave 1. Be realistic about what you can accomplish and take several passes at the exercise to achieve a balance.

    An image showing how to map the sticky notes from a sample exercise, as placed on a cost/effort and benefit quadrant, into waves.

    3.3.3 Finalize prioritization

    Estimated Time: 30 minutes

    1. Once you have completed placing your initiative sticky notes into the waves, update the Prioritization tab with the Roadmap Wave column.
    2. Optionally, use the Roadmap Sub-Wave column to prioritize initiatives within a single wave.
      • This will allow you more granular control over the final prioritization, especially where dependencies require extra granularity.

    Any initiatives that are currently in progress should be assigned to Wave 0.

    An image showing the roadmap wave and roadmap sub-wave sections, part of the 'Prioritization' tab of the 'Information Security Gap Analysis Tool.' Roadmap wave is labeled with an arrow with a number 1 on it, and roadmap sub-wave is labeled with an arrow with a number 2 on it.

    3.4 Build roadmap

    Estimated Time: 1-3 hours

    1. As a group, follow step 3.4.1 to create your roadmap by scheduling initiatives into the Gantt chart within the Information Security Gap Analysis Tool.
    2. Review the roadmap for resourcing conflicts and adjust as required.
    3. Review the final cost and effort estimates for the roadmap.

    Input

    • Gap analysis
    • Cost/benefit analysis
    • Prioritized initiative list
    • (Optional) List of other non-security IT and business projects

    Output

    • Security strategic roadmap

    Materials

    • Information Security Gap Analysis Tool

    Participants

    • Security Team
    • IT Leadership
    • Project Management Office

    Download the Information Security Gap Analysis Tool

    3.4.1 Schedule initiatives using the Gantt chart

    Estimated Time: 1-2 Hours

    1. On the Gantt Chart tab for each initiative, enter an owner (the individual who will be primarily responsible for execution).
    2. Additionally, enter a start month and year for the initiative and the expected duration in months.
      • You can filter the Wave column to only see specific waves at any one time to assist with the scheduling.
      • You do not need to schedule Wave 4 initiatives as the expectation is that these initiatives will not be done.

    Info-Tech Insight

    Use the Owner column to help identify resourcing constraints. If a single individual is responsible for many different initiatives that are planned to start at the same time, consider staggering those initiatives.

    An image showing the owner and planned start sections, part of the 'Security Roadmap Gantt Chart' tab of the 'Information Security Gap Analysis Tool.' The owner column is labeled with an arrow with a 1 on it, and the planned start column is labeled with an arrow with a 2 on it.

    3.4.2 Review your roadmap

    Estimated Time: 30-60 minutes

    1. When you have completed the Gantt chart, as a group review the overall roadmap to ensure that it is reasonable for your organization. Consider the following:
      • Do you have other IT or business projects planned during this time frame that may impact your resourcing or scheduling?
      • Does your organization have regular change freezes throughout the year that will impact the schedule?
      • Do you have over-subscribed resources? You can filter the list on the Owner column to identify potential over-subscription of resources.
      • Have you considered any long vacations, sabbaticals, parental leaves, or other planned longer-term absences?
      • Are your initiatives adequately aligned to your budget cycle? For instance, if you have an initiative that is expected to make recommendations for capital expenditure, it must be completed prior to budget planning.

    A screenshot image showing parts of the 'Security Roadmap Gantt Chart' tab with sample data in it. Taken from the 'Information Security Gap Analysis Tool.'

    3.4.3 Review your expected roadmap progression

    Estimated Time: 30 minutes

    1. If you complete the optional exercise of filling in the Estimated Gap Closure Percentage column on the Gap Analysis tab, the tool will generate a diagram showing how close to your target state you can expect to get based on the tasks and initiatives in your roadmap. You can review this diagram on the Results tab.
      • Remember that this Expected Maturity at End of Roadmap score assumes that you will complete all tasks and initiatives (including all Wave 4 initiatives).
    2. Copy the diagram into the Information Security Strategy Communication Deck.

    Info-Tech Insight

    Often, internal stakeholders will ask the question “If we do everything on this roadmap, will we be at our target state?” This diagram will help answer that question.

    A screenshot image showing the 'Expected Security Roadmap Progression' with sample data in it. Part of the 'Results' tab of the 'Information Security Gap Analysis Tool.'

    3.4.4 Review your cost/effort estimates table

    Estimated Time: 30 minutes

    1. Once you have completed your roadmap, review the total cost/effort estimates. This can be found in a table on the Results tab. This table will provide initial and ongoing costs and staffing requirements for each wave. This also includes the total three-year investment. In your review consider:
      • Is this investment realistic? Will completion of your roadmap require adding more staff or funding than you otherwise expected?
      • If the investment seems unrealistic, you may need to revisit some of your assumptions, potentially reducing target levels or increasing the amount of time to complete the strategy.
      • This table provides you with the information to have important conversations with management and stakeholders
    2. When you have completed your review, copy the table into the Information Security Strategy Communication Deck.

    A screenshot image showing the 'Information Security Roadmap Cost/Effort Estimates,' part of the 'Results' tab of the 'Information Security Gap Analysis Tool.'

    Phase 4

    Execute and Maintain

    Phase 1

    • 1.1 Define goals & scope
    • 1.2 Assess risks
    • 1.3 Determine pressures
    • 1.4 Determine risk tolerance
    • 1.5 Establish target state

    Phase 2

    • 2.1 Review Info-Tech’s security framework
    • 2.2 Assess your current state
    • 2.3 Identify gap closure actions

    Phase 3

    • 3.1 Define tasks & initiatives
    • 3.2 Perform cost/benefit analysis
    • 3.3 Prioritize initiatives
    • 3.4 Build roadmap

    Phase 4

    • 4.1 Build communication deck
    • 4.2 Develop a security charter
    • 4.3 Execute on your roadmap

    This phase will walk you through the following activities:

    • 4.1 Build your security strategy communication deck.
    • 4.2 Develop a security charter.
    • 4.3 Execute on your roadmap.

    4.1 Build your communication deck

    Estimated Time: 1-3 hours

    1. As a group, review the Information Security Strategy Communication Deck.
    2. Follow the instructions within the template and on the next few slides to customize the template with the results of your strategic roadmap planning.

    Input

    • Completed Security Requirements Gathering Tool
    • Completed Security Pressure Analysis Tool
    • Completed Security Gap Analysis Tool

    Output

    • Information Security Strategy Communication Deck

    Materials

    • Information Security Strategy Communication Deck

    Participants

    • Security Team
    • IT Leadership

    Download the Information Security Gap Analysis Tool

    4.1.1 Customize the Communication Deck

    Estimated Time: 1-2 hours

    1. When reviewing the Information Security Strategy Communication Deck, you will find slides that contain instructions within green text boxes. Follow the instructions within the boxes, then delete the boxes.
      • Most slides only require that you copy and paste screenshots or tables from your tools into the slides.
      • However, some slides require that you customize or add text explanations that need to reflect your unique organization.
      • It is recommended that you pay attention to the Next Steps slide at the end of the deck. This will likely have a large impact on your audience.
    2. Once you have customized the existing slides, you may wish to add additional slides. For instance, you may wish to add more context to the risk assessment or pressure analysis diagrams or provide details on high-priority initiatives.

    An image showing the 'Business Goals Cascade,' part of the 'Information Security Strategy Communication Deck.' A green box on top of the screenshot instructs you to 'Paste your goals cascade from the Information Security Requirements Gathering Tool here.'

    Consider developing multiple versions of the deck for different audiences. Senior management may only want an executive summary, whereas the CIO may be more interested in the methodology used to develop the strategy.

    Communication considerations

    Developing an information security strategy is only half the job. For the strategy to be successful, you will need to garner support from key internal stakeholders. These may include the CIO, senior executives, and business leaders. Without their support, your strategy may never get the traction it needs. When building your communication deck and planning to present to these stakeholders, consider the following:

    • Gaining support from stakeholders requires understanding their needs. Before presenting to a new audience, carefully consider their priorities and tailor your presentation to address them.
    • Use the communication deck to clarify the business context and how your initiatives that will support business goals.
    • When presenting to senior stakeholders, anticipate what questions they might ask and be sure to prepare answers in advance. Always be prepared to speak to any data point within the deck.
    • If you are going to present your strategy to a group and you anticipate that one or more members of that group may be antagonistic, seek out an opportunity to speak to them before the meeting and address their concerns one on one.

    If you have already fully engaged your key stakeholders through the requirements gathering exercises, presenting the strategy will be significantly easier. The stakeholders will have already bought in to the business goals, allowing you to show how the security strategy supports those goals.

    Info-Tech Insight

    Reinforce the concept that a security strategy is an effort to enable the organization to achieve its core mission and goals and to protect the business only to the degree that the business demands. It is important that stakeholders understand this point.

    4.2 Develop a security charter

    Estimated Time: 1-3 hours

    1. As a group, review the Information Security Charter.
    2. Customize the template as required to reflect your information security program. It may include elements such as:
      • A mission and vision statement for information security in your organization
      • The objectives and scope of the security program
      • A description of the security principles upon which your program is built
      • High-level roles and responsibilities for information security within the organization

    Input

    • Completed Security Requirements Gathering Tool
    • Completed Security Pressure Analysis Tool
    • Completed Security Gap Analysis Tool

    Output

    • Information security charter

    Materials

    • Information Security Charter

    Participants

    • Security Team

    Download the Information Security Gap Analysis Tool

    4.2.1 Customize the Information Security Charter

    Estimated Time: 1-3 hours

    1. Involve the stakeholders that were present during Phase 1 activities to allow you to build a charter that is truly reflective of your organization.
    2. The purpose of the security charter is too:
      • Establish a mandate for information security within the organization.
      • Communicate executive commitment to risk and information security management.
      • Outline high-level responsibilities for information security within the organization.
      • Establish awareness of information security within the organization.

    A screenshot of the introduction of the 'Information Security Charter' template.

    A security charter is a formalized and defined way to document the scope and purpose of your security program. It will define security governance and allow it to operate efficiently through your mission and vision.

    4.3 Execute on your roadmap

    1. Executing on your information security roadmap will require coordinated effort by multiple teams within your organization. To ensure success, consider the following recommendations:
      1. If you have a project management office, leverage them to help apply formal project management methodologies to your initiatives.
      2. Develop a process to track the tasks on your strategy task list. Because these will not be managed as formal initiatives, it will be easy to lose track of them.
      3. Develop a schedule for regular reporting of progress on the roadmap to senior management. This will help hold yourself and others accountable for moving the project forward.
    2. Plan to review and update the strategy and roadmap on a regular basis. You may need to add, change, or remove initiatives as priorities shift.

    Input

    • Completed Security Gap Analysis Tool

    Output

    • Execution of your strategy and roadmap

    Materials

    • Information Security Gap Analysis Tool
    • Project management tools as required

    Participants

    • Security Team
    • Project Management Office
    • IT and Corporate Teams, as required

    Info-Tech Insight

    Info-Tech has many resources that can help you quickly and effectively implement most of your initiatives. Talk to your account manager to learn more about how we can help your strategy succeed.

    Summary of Accomplishment

    Knowledge Gained

    • Knowledge of organizational pressures and the drivers behind them
    • Insight into stakeholder goals and obligations
    • A defined security risk tolerance information and baseline
    • Comprehensive knowledge of security current state and summary initiatives required to achieve security objectives

    Deliverables Completed

    If you would like additional support, have our analysts guide you through other phases as part of an Info-Tech workshop.

    Contact your account representative for more information.

    workshops@infotech.com
    1-888-670-8889

    Additional Support

    If you would like additional support, have our analysts guide you through other phases as part of an Info-Tech workshop.

    To accelerate this project, engage your IT team in an Info-Tech workshop with an Info-Tech analyst team.

    Info-Tech analysts will join you and your team at your location or welcome you to Info-Tech’s historic Toronto office to participate in an innovative onsite workshop.

    The following are sample activities that will be conducted by Info-Tech analysts with your team:

    Information Security Program Gap Analysis Tool

    Use our best-of-breed security framework to perform a gap analysis between your current and target states.

    Information Security Requirements Gathering Tool

    Define the business, customer, and compliance alignment for your security program.

    Related Info-Tech Research

    Develop a Security Operations Strategy

    A unified security operations process actively transforms security events and threat information into actionable intelligence, driving security prevention, detection, analysis, and response processes, addressing the increasing sophistication of cyberthreats, and guiding continuous improvement.

    This blueprint will walk through the steps of developing a flexible and systematic security operations program relevant to your organization.

    Implement a Security Governance and Management Program

    Your security governance and management program needs to be aligned with business goals to be effective.

    This approach also helps to provide a starting point to develop a realistic governance and management program.

    This project will guide you through the process of implementing and monitoring a security governance and management program that prioritizes security while keeping costs to a minimum.

    Align Your Security Controls to Industry Frameworks for Compliance

    Don’t reinvent the wheel by reassessing your security program using a new framework.

    Instead, use the tools in this blueprint to align your current assessment outcomes to required standards.

    Bibliography

    “2015 Cost of Data Breach Study: United States.” Sponsored by IBM. Ponemon Institute, May 2015. Web.

    “2016 Cost of Cyber Crime Study & the Risk of Business Innovation.” Ponemon Institute, Oct. 2016. Web. 25 Oct. 2016.

    “2016 Cost of Data Breach Study: Global Analysis.” Ponemon Institute, June 2016. Web. 26 Oct. 2016.

    “2016 Data Breach Investigations Report.” Verizon, 2016. Web. 25 Oct. 2016.

    “2016 NowSecure Mobile Security Report.” NowSecure, 2016. Web. 5 Nov. 2016.

    “2017 Cost of Cyber Crime Study.” Ponemon Institute, Oct. 2017. Web.

    “2018 Cost of Data Breach Study: Global Overview.” Ponemon Institute, July 2018. Web.

    “2018 Data Breach Investigations Report.” Verizon, 2018. Web. Oct. 2019.

    “2018 Global State of Information Security Survey.” CSO, 2017. Web.

    “2018 Thales Data Threat Report.” Thales eSecurity, 2018. Web.

    “2019 Data Breach Investigations Report.” Verizon, 2020. Web. Feb. 2020.

    “2019 Global Cost of a Data Breach Study.” Ponemon Institute, Feb. 2020. Web.

    “2019 The Cost of Cyber Crime Study.” Accenture, 2019. Web Jan 2020.

    “2020 Thales Data Threat Report Global Edition.” Thales eSecurity, 2020. Web. Mar. 2020.

    Ben Salem, Malek. “The Cyber Security Leap: From Laggard to Leader.” Accenture, 2015. Web. 20 Oct. 2016.

    “Cisco 2017 Annual Cybersecurity Report.” Cisco, Jan. 2017. Web. 3 Jan. 2017.

    “Cyber Attack – How Much Will You Lose?” Hewlett Packard Enterprise, Oct. 2016. Web. 3 Jan. 2017.

    “Cyber Crime – A Risk You Can Manage.” Hewlett Packard Enterprise, 2016. Web. 3 Jan. 2017.

    “Global IT Security Risks Survey.” Kaspersky Lab, 2015. Web. 20 October 2016.

    “How Much Is the Data on Your Mobile Device Worth?” Ponemon Institute, Jan. 2016. Web. 25 Oct. 2016.

    “Insider Threat 2018 Report.” CA Technologies, 2018. Web.

    “Kaspersky Lab Announces the First 2016 Consumer Cybersecurity Index.” Press Release. Kaspersky Lab, 8 Sept. 2016. Web. 3 Jan. 2017.

    “Kaspersky Lab Survey Reveals: Cyberattacks Now Cost Large Businesses an Average of $861,000.” Press Release. Kaspersky Lab, 13 Sept. 2016. Web. 20 Oct. 2016.

    “Kaspersky Security Bulletin 2016.” Kaspersky Lab, 2016. Web. 25 Oct. 2016.

    “Managing Cyber Risks in an Interconnected World: Key Findings From the Global State of Information Security Survey 2015.” PwC, 30 Sept. 2014. Web.

    “Measuring Financial Impact of IT Security on Business.” Kaspersky Lab, 2016. Web. 25 Oct. 2016.

    “Ponemon Institute Releases New Study on How Organizations Can Leapfrog to a Stronger Cyber Security Posture.” Ponemon Institute, 10 Apr. 2015. Web. 20 Oct. 2016.

    “Predictions for 2017: ‘Indicators of Compromise’ Are Dead.” Kaspersky Lab, 2016. Web. 4 Jan. 2017.

    “Take a Security Leap Forward.” Accenture, 2015. Web. 20 Oct. 2016.

    “Trends 2016: (In)security Everywhere.” ESET Research Laboratories, 2016. Web. 25 Oct. 2016.

    Research Contributors

    • Peter Clay, Zeneth Tech Partners, Principal
    • Ken Towne, Zeneth Tech Partners, Security Architect
    • Luciano Siqueria, Road Track, IT Security Manager
    • David Rahbany, The Hain Celestial Group, Director IT Infrastructure
    • Rick Vadgama, Cimpress, Head of Information Privacy and Security
    • Doug Salah, Wabtec Corp, Manager of Information Security and IT Audit
    • Peter Odegard, Children’s Hospitals and Clinics, Information Security Officer
    • Trevor Butler, City of Lethbridge, Information Technology General Manager
    • Shane Callahan, Tractor Supply, Director of Information Security
    • Jeff Zalusky, Chrysalis, President/CEO
    • Candy Alexander, Independent Consultant, Cybersecurity and Information Security Executive
    • Dan Humbert, YMCA of Central Florida, Director of Information Technology
    • Ron Kirkland, Crawford & Co, Manager ICT Security & Customer Service
    • Jason Bevis – FireEye, Senior Director Orchestration Product Management - Office of the CTO
    • Joan Middleton, Village of Mount Prospect, IT Director
    • Jim Burns, Great America Financial Services, Vice President Information Technology
    • Ryan Breed, Hudson’s Bay, Information Security Analyst
    • James Fielder, Farm Credit Services – Central Illinois, Vice President of Information Systems