Bring Visibility to Your Day-to-Day Projects

  • Buy Link or Shortcode: {j2store}444|cart{/j2store}
  • member rating overall impact: 9.8/10 Overall Impact
  • member rating average dollars saved: $9,649 Average $ Saved
  • member rating average days saved: 24 Average Days Saved
  • Parent Category Name: Portfolio Management
  • Parent Category Link: /portfolio-management
  • As an IT leader, you are responsible for getting new things done while keeping the old things running. These “new things” can come in many forms, e.g. service requests, incidents, and officially sanctioned PMO projects, as well as a category of “unofficial” projects that have been initiated through other channels.
  • These unofficial projects get called many things by different organizations (e.g. level 0 projects,BAU projects, non-PMO projects, day-to-day projects), but they all have the similar characteristics: they are smaller and less complex than larger projects or officially sanctioned projects; they are larger and more risky than operational tasks or incidents; and they are focused on the needs of a specific functional unit and tend to stay within those units to get done.
  • Because these day-to-day projects are small, emergent, team-specific, operationally vital, yet generally perceived as being strategically unimportant, top-level leadership has a limited understanding of them when they are approving and prioritizing major projects. As a result, they approve projects with no insight into how your team’s capacity is already stretched thin by existing demands.

Our Advice

Critical Insight

  • Senior leadership cannot contrast the priority of things that are undocumented. As an IT leader, you need to ensure day-to-day projects receive the appropriate amount of documentation without drowning your team in a process that the types of project don’t warrant.
  • Don’t bleed your project capacity dry by leaving the back door open. When executive oversight took over the strategic portfolio, we assumed they’d resource those projects as a priority. Instead, they focused on “alignment,” “strategic vision,” and “go to market” while failing to secure and defend the resource capacity needed. To focus on the big stuff, you need to sweat the small stuff.

Impact and Result

  • Develop a method to consistently identify and triage day-to-day projects across functional teams in a standard and repeatable way.
  • Establish a way to balance and prioritize the operational necessity of day-to-day projects against the strategic value of major projects.
  • Build a repeatable process to document and report where the time goes across all given pockets of demand your team faces.

Bring Visibility to Your Day-to-Day Projects Research & Tools

Start here – read the Executive Brief

Read our concise Executive Brief to find out why you should put more portfolio management structure around your day-to-day projects, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

Besides the small introduction, subscribers and consulting clients within this management domain have access to:

1. Uncover your organization’s hidden pockets of day-to-day projects

Define an organizational standard for identifying day-to-day projects and triaging them in relation to other categories of projects.

  • Bring Visibility to Your Day-to-Day Projects – Phase 1: Uncover Your Organization’s Hidden Pockets of Day-to-Day Projects
  • Day-to-Day Project Definition Tool
  • Day-to-Day Project Supply/Demand Calculator

2. Establish ongoing day-to-day project visibility

Build a process for maintaining reliable day-to-day project supply and demand data.

  • Bring Visibility to Your Day-to-Day Projects – Phase 2: Establish Ongoing Day-to-Day Project Visibility
  • Day-to-Day Project Process Document
  • Day-to-Day Project Intake and Prioritization Tool
[infographic]

Workshop: Bring Visibility to Your Day-to-Day Projects

Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

1 Analyze the Current State of Day-to-Day Projects

The Purpose

Assess the current state of project portfolio management and establish a realistic target state for the management of day-to-day projects.

Key Benefits Achieved

Realistic and well-informed workshop goals.

Activities

1.1 Begin with introductions and workshop expectations activity.

1.2 Perform PPM SWOT analysis.

1.3 Assess pain points and analyze root causes.

Outputs

Realistic workshop goals and expectations

PPM SWOT analysis

Root cause analysis

2 Establish Portfolio Baselines for Day-to-Day Projects

The Purpose

Establish a standard set of baselines for day-to-day projects that will help them to be identified and managed in the same way across different functional teams.

Key Benefits Achieved

Standardization of project definitions and project value assessments across different functional teams.

Activities

2.1 Formalize the definition of a day-to-day project and establish project levels.

2.2 Develop a project value scorecard for day-to-day projects.

2.3 Analyze the capacity footprint of day-to-day projects.

Outputs

Project identification matrix

Project value scorecard

A capacity overview to inform baselines

3 Build a Target State Process for Day-to-Day Projects

The Purpose

Establish a target state process for tracking and monitoring day-to-day projects at the portfolio level.

Key Benefits Achieved

Standardization of how day-to-day projects are managed and reported on across different functional teams.

Activities

3.1 Map current state workflows for the intake and resource management practices (small and large projects).

3.2 Perform a right-wrong-missing-confusing analysis.

3.3 Draft a target state process for the initiation of day-to-day projects and for capacity planning.

Outputs

Current state workflows

Right-wrong-missing-confusing analysis

Target state workflows

4 Prepare to Implement Your New Processes

The Purpose

Start to plan the implementation of your new processes for the portfolio management of day-to-day projects.

Key Benefits Achieved

An implementation plan, complete with communication plans, timelines, and goals.

Activities

4.1 Perform a change impact and stakeholder management analysis.

4.2 Perform a start-stop-continue activity.

4.3 Define an implementation roadmap.

Outputs

Change impact and stakeholder analyses

Start-stop-continue retrospective

Implementation roadmap

Organizational Change Management

  • Buy Link or Shortcode: {j2store}35|cart{/j2store}
  • Related Products: {j2store}35|crosssells{/j2store}
  • member rating overall impact: 9.6/10
  • member rating average dollars saved: $19,055
  • member rating average days saved: 24
  • Parent Category Name: Project Portfolio Management and Projects
  • Parent Category Link: /ppm-and-projects
If you don't know who is responsible for organizational change, it's you.

Position and Agree on ROI to Maximize the Impact of Data and Analytics

  • Buy Link or Shortcode: {j2store}341|cart{/j2store}
  • member rating overall impact: N/A
  • member rating average dollars saved: N/A
  • member rating average days saved: N/A
  • Parent Category Name: Data Management
  • Parent Category Link: /data-management
  • Because ROI is a financial concept, it can be difficult to apply ROI to anything that produces intangible value.
  • It is a lot harder to apply ROI to functions like data and analytics than it is to apply it to functions like sales without misrepresenting its true purpose.

Our Advice

Critical Insight

  • The standard ROI formula cannot be easily applied to data and analytics and other critical functions across the organization.
  • Data and analytics ROI strategy is based on the business problem being solved.
  • The ROI score itself doesn’t have to be perfect. Key decision makers need to agree on the parameters and measures of success.

Impact and Result

  • Agreed-upon ROI parameters
  • Defined measures of success
  • Optimized ROI program effectiveness by establishing an appropriate cadence between key stakeholders

Position and Agree on ROI to Maximize the Impact of Data and Analytics Research & Tools

Besides the small introduction, subscribers and consulting clients within this management domain have access to:

1. Data and Analytics ROI Strategy Deck – A guide for positioning ROI to maximize the value of data and analytics.

This research is meant to ensure that data and analytics executives are aligned with the key business decision makers. Focus on the value you are trying to achieve rather than perfecting the ROI score.

  • Position and Agree on ROI to Maximize the Impact of Data and Analytics Storyboard

2. Data and Analytics Service to Business ROI Map – An aligned ROI approach between key decision makers and data and analytics.

A tool to be used by business and data and analytics decision makers to facilitate discussions about how to approach ROI for data and analytics.

  • Data and Analytics Service to Business ROI Map
[infographic]

Further reading

Position and Agree on ROI to Maximize the Impact of Data and Analytics

Data and analytics ROI strategy is based on the business problem being solved and agreed-upon value being generated.

Analyst Perspective

Missing out on a significant opportunity for returns could be the biggest cost to the project and its sponsor.

This research is directed to the key decision makers tasked with addressing business problems. It also informs stakeholders that have any interest in ROI, especially when applying it to a data and analytics platform and practice.

While organizations typically use ROI to measure the performance of their investments, the key to determining what investment makes sense is opportunity cost. Missing out on a significant opportunity for return could be the biggest cost to the project and its sponsor. By making sure you appropriately estimate costs and value returned for all data and analytics activities, you can prioritize the ones that bring in the greatest returns.

Ibrahim Abdel-Kader
Research Analyst,
Data & Analytics Practice
Info-Tech Research Group
Ben Abrishami-Shirazi
Technical Counselor
Info-Tech Research Group

Executive Summary – ROI on Data and Analytics

Your Challenge

Common Obstacles

Info-Tech’s Approach

Return on investment (ROI) is a financial term, making it difficult to articulate value when trying to incorporate anything that produces something intangible.

The more financial aspects there are to a professional function (e.g. sales and commodity-related functions), the easier it is to properly assess the ROI.

However, for functions that primarily enable or support business functions (such as IT and data and analytics), it is a lot harder to apply ROI without misrepresenting its true purpose.

  • Apples and oranges – There is no simple way to apply the standard ROI formula to data and analytics among other critical functions across the organization.
  • Boiling the ocean – Obsession with finding a way to calculate a perfect ROI on data and analytics.
  • Not getting the big picture – Data and analytics teams suffer a skill set deficit when it comes to commercial acumen.
  • Not seeing eye to eye – ROI does not account for time in its calculation, making it prone to misalignment between stakeholders.

Approach ROI for data and analytics appropriately:

  • Answer the following questions:
    • What is the business problem?
    • Whose business problem is it?
    • What is the objective?
  • Define measures of success based on the answers to the questions above.
  • Determine an appropriate cadence to continuously optimize the ROI program for data and analytics in collaboration with business problem owners.

Info-Tech Insight

ROI doesn’t have to be perfect. Parameters and measures of success need to be agreed upon with the key decision makers.

Glossary

Return on Investment (ROI): A financial term used to determine how much value has been or will be gained or lost based on the total cost of investment. It is typically expressed as a percentage and is supported by the following formula:

Payback: How quickly money is paid back (or returned) on the initial investment.
Business Problem Owner (BPO): A leader in the organization who is accountable and is the key decision maker tasked with addressing a business problem through a series of investments. BPOs may use ROI as a reference for how their financial investments have performed and to influence future investment decisions.
Problem Solver: A key stakeholder tasked with collaborating with the BPO in addressing the business problem at hand. One of the problem solver’s responsibilities is to ensure that there is an improved return on the BPO’s investments.
Return Enhancers: A category for capabilities that directly or indirectly enhance the return of an investment.
Cost Savers: A category for capabilities that directly or indirectly save costs in relation of an investment.
Investment Opportunity Enablers: A category for capabilities that create or enable a new investment opportunity that may yield a potential return.
Game Changing Components: The components of a capability that directly yield value in solving a business problem.

ROI strategy on data and analytics

The image contains a screenshot of a diagram that demonstrates the ROI strategy on data and analytics.

ROI roles

Typical roles involved in the ROI strategy across the organization

CDOs and CAOs typically have their budget allocated from both IT and business units.

This is evidenced by the “State of the CIO Survey 2023” reporting that up to 63% of CDOs and CAOs have some budget allocated from within IT; therefore, up to 37% of budgets are entirely funded by business executives.

This signifies the need to be aligned with peer executives and to use mechanisms like ROI to maximize the performance of investments.

Source: Foundry, “State of the CIO Survey 2023.”

Position IT to Support and Be a Leader in Open Data Initiatives

  • Buy Link or Shortcode: {j2store}326|cart{/j2store}
  • member rating overall impact: 10.0/10 Overall Impact
  • member rating average dollars saved: After each Info-Tech experience, we ask our members to quantify the real-time savings, monetary impact, and project improvements our research helped them achieve.
  • member rating average days saved: Read what our members are saying
  • Parent Category Name: Innovation
  • Parent Category Link: /innovation
  • Open data programs are often seen as unimportant or not worth taking up space in the budget in local government.
  • Open data programs are typically owned by a single open data evangelist who works on it as a side-of-desk project.
  • Having a single resource spend a portion of their time on open data doesn’t allow the open data program to mature to the point that local governments are realizing benefits from it.
  • It is difficult to gain buy-in for open data as it is hard to track the benefits of an open data program.

Our Advice

Critical Insight

  • Local government can help push the world towards being more open, unlocking economic benefits for the wider economy.
  • Cities don’t know the solutions to all of their problems often they don’t know all of the problems they have. Release data as a platform to crowdsource solutions and engage your community.
  • Build your open data policies in collaboration with the community. It’s their data, let them shape the way it’s used!

Impact and Result

  • Level-set expectations for your open data program. Every local government is different in terms of the benefits they can achieve with open data; ensure the business understands what is realistic to achieve.
  • Create a team of open data champions from departments outside of IT. Identify potential champions for the team and use this group to help gain greater business buy-in and gather feedback on the program’s direction.
  • Follow the open data maturity model in order to assess your current state, identify a target state, and assess capability gaps that need to be improved upon.
  • Use industry best practices to develop an open data policy and processes to help improve maturity of the open data program and reach your desired target state.
  • Identify metrics that you can use to track, and communicate the success of, the open data program.

Position IT to Support and Be a Leader in Open Data Initiatives Research & Tools

Start here – read the Executive Brief

Read our concise Executive Brief to find out why you should develop your open data program, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

Besides the small introduction, subscribers and consulting clients within this management domain have access to:

1. Set the foundation for the success of your open data program

Identify your open data program's current state maturity, and gain buy-in from the business for the program.

  • Position IT to Support and Be a Leader in Open Data Initiatives – Phase 1: Set the Foundation for the Success of Your Open Data Program
  • Open Data Maturity Assessment
  • Open Data Program – IT Stakeholder Powermap Template
  • Open Data in Our City Stakeholder Presentation Template

2. Grow the maturity of your open data program

Identify a target state maturity and reach it through building a policy and processes and the use of metrics.

  • Position IT to Support and Be a Leader in Open Data Initiatives – Phase 2: Grow the Maturity of Your Open Data Program
  • Open Data Policy Template
  • Open Data Process Template
  • Open Data Process Descriptions Template
  • Open Data Process Visio Templates (Visio)
  • Open Data Process Visio Templates (PDF)
  • Open Data Metrics Template
[infographic]

Workshop: Position IT to Support and Be a Leader in Open Data Initiatives

Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

1 Define Business Drivers for Open Data Program

The Purpose

Ensure that the open data program is being driven out from the business in order to gain business support.

Key Benefits Achieved

Identify drivers for the open data program that are coming directly from the business.

Activities

1.1 Understand constraints for the open data program.

1.2 Conduct interviews with the business to gain input on business drivers and level-set expectations.

1.3 Develop list of business drivers for open data.

Outputs

Defined list of business drivers for the open data program

2 Assess Current State and Define Target State of the Open Data Program

The Purpose

Understand the gaps between where your program currently is and where you want it to be.

Key Benefits Achieved

Identify top processes for improvement in order to bring the open data program to the desired target state maturity.

Activities

2.1 Perform current state maturity assessment.

2.2 Define desired target state with business input.

2.3 Highlight gaps between current and target state.

Outputs

Defined current state maturity

Identified target state maturity

List of top processes to improve in order to reach target state maturity

3 Develop an Open Data Policy

The Purpose

Develop a draft open data policy that will give you a starting point when building your policy with the community.

Key Benefits Achieved

A draft open data policy will be developed that is based on best-practice standards.

Activities

3.1 Define the purpose of the open data policy.

3.2 Establish principles for the open data program.

3.3 Develop a rough governance outline.

3.4 Create a draft open data policy document based on industry best-practice examples.

Outputs

Initial draft of open data policy

4 Develop Open Processes and Identify Metrics

The Purpose

Build open data processes and identify metrics for the program in order to track benefits realization.

Key Benefits Achieved

Formalize processes to set in place to improve the maturity of the open data program.

Identify metrics that can track the success of the open data program.

Activities

4.1 Develop the roles that will make up the open data program.

4.2 Create processes for new dataset requests, updates of existing datasets, and the retiring of datasets.

4.3 Identify metrics that will be used for measuring the success of the open data program.

Outputs

Initial draft of open data processes

Established metrics for the open data program

Understand Common IT Contract Provisions to Negotiate More Effectively

  • Buy Link or Shortcode: {j2store}234|cart{/j2store}
  • member rating overall impact: 9.5/10 Overall Impact
  • member rating average dollars saved: $31,716 Average $ Saved
  • member rating average days saved: 10 Average Days Saved
  • Parent Category Name: Vendor Management
  • Parent Category Link: /vendor-management
  • Contract reviews are tedious, and reviewers may lack the skills and experience to effectively complete the process.
  • Vendors have a repository of contract terms and conditions that are road-tested and often biased in their favor.
  • Vendors change their contracts frequently through hyperlinked documents without notifying customers, and the onus is on you to stay compliant.

Our Advice

Critical Insight

  • Focus on the terms and conditions, not just the price. Too often, organizations focus on the price contained within their contracts, neglecting to address core terms and conditions that can end up costing multiples of the initial price.
  • Lawyers can’t ensure you get the best business deal. Lawyers tend to look at general terms and conditions for legal risk and may not understand IT-specific components and business needs.

Impact and Result

  • Align contract language to meet IT and business needs.
  • Communicate more effectively with Legal and the vendors.
  • Identify and reduce contractual and performance risk.
  • Understand the relationship between contract provisions.
  • Negotiate more effectively.

Understand Common IT Contract Provisions to Negotiate More Effectively Research & Tools

Start here – read the Executive Brief

Read our concise Executive Brief to find out why you should employ a systematic process for reviewing contracts, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

Besides the small introduction, subscribers and consulting clients within this management domain have access to:

1. Assess contract terms and conditions

Review and assess your IT contracts for vendor-biased terms and conditions, and gain tips for getting vendors to take on their fair share of risk and become more accountable.

  • Contract Review Tool
  • Contract Playbook
[infographic]

Workshop: Understand Common IT Contract Provisions to Negotiate More Effectively

Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

1 Assess Contract Terms and Conditions

The Purpose

Understand IT contract clauses, improve risk identification, and be more effective at negotiating contract terms.

Key Benefits Achieved

Increased awareness of how contract provisions relate to each other.

Demystification of legalese and legal concepts.

Increased ability to seek assistance from internal parties (e.g. Legal, Risk, and Procurement).

Activities

1.1 Review the Contract Review Tool.

1.2 Review the Contract Playbook template.

1.3 Review 35 contract provisions and reinforce key learnings with exercises (spread across three days)

Outputs

Partial completion of the template

Exercise results and debrief

Review Your Application Strategy

  • Buy Link or Shortcode: {j2store}82|cart{/j2store}
  • member rating overall impact: 10.0/10 Overall Impact
  • member rating average dollars saved: $12,599 Average $ Saved
  • member rating average days saved: 2 Average Days Saved
  • Parent Category Name: Architecture & Strategy
  • Parent Category Link: /architecture-and-strategy
  • Over 80% of CXOs experience frustration with IT’s failure to deliver business value.
  • Sixty percent of CEOs believe that improvement is required around IT’s understanding of business goals.
  • Sixty percent of IT professionals know there is an opportunity to run applications more efficiently, eliminating wasteful or low-value activities.

Our Advice

Critical Insight

  • Organizations need to better align their application strategy with their business strategy as they proceed through tactical initiatives.
  • Application strategies provide guidance on how they will help the organization survive and thrive.

Impact and Result

Aligning your business with applications through your strategy will not only increase business satisfaction but also help to ensure you’re delivering applications that enable the organization’s goals.

Review Your Application Strategy Research & Tools

Start here – read the Executive Brief

Read our concise Executive Brief to find out why you should have an application strategy and why you should use Info-Tech’s approach to review it. Learn how we can support you in completing this strategy and review.

Besides the small introduction, subscribers and consulting clients within this management domain have access to:

1. Review your strategy

This review guide provides organizations with a detailed assessment of their application strategy, ensuring that the applications enable the business strategy so that the organization can be more effective.The assessment provides criteria and exercises to provide actionable outcomes.

  • Application Strategy Assessment Tool
  • Application Strategy Action Plan Report Template
  • Application Strategy Sample Action Plan Report
[infographic]

Create a Service Management Roadmap

  • Buy Link or Shortcode: {j2store}394|cart{/j2store}
  • member rating overall impact: 8.9/10 Overall Impact
  • member rating average dollars saved: $71,003 Average $ Saved
  • member rating average days saved: 24 Average Days Saved
  • Parent Category Name: Service Management
  • Parent Category Link: /service-management
  • Inconsistent adoption of holistic practices has led to a chaotic service delivery model that results in poor customer satisfaction.
  • There is little structure, formalization, or standardization in the way IT services are designed and managed, leading to diminishing service quality and low business satisfaction.

Our Advice

Critical Insight

  • Having effective service management practices in place will allow you to pursue activities, such as innovation, and drive the business forward.
  • Addressing foundational elements like business alignment and management practices will enable you to build effective core practices that deliver business value.
  • Providing consistent leadership support and engagement is essential to allow practitioners to focus on delivering expected outcomes.

Impact and Result

  • Understand the foundational and core elements that allow you to build a successful service management practice focused on outcomes.
  • Use Info-Tech’s advice and tools to perform an assessment of your organization’s current state, identify the gaps, and create a roadmap for success.
  • Increase business and customer satisfaction by delivering services focused on creating business value.

Create a Service Management Roadmap Research & Tools

Start here – read the Executive Brief

Read our concise Executive Brief to find out why many service management maturity projects fail to address foundational and core elements, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

Besides the small introduction, subscribers and consulting clients within this management domain have access to:

1. Launch the project

Kick-off the project and complete the project charter.

  • Create a Service Management Roadmap – Phase 1: Launch Project
  • Service Management Roadmap Project Charter

2. Assess the current state

Determine the current state for service management practices.

  • Create a Service Management Roadmap – Phase 2: Assess the Current State
  • Service Management Maturity Assessment Tool
  • Organizational Change Management Capability Assessment Tool
  • Service Management Roadmap Presentation Template

3. Build the roadmap

Build your roadmap with identified initiatives.

  • Create a Service Management Roadmap – Phase 3: Identify the Target State

4. Build the communication slide

Create the communication slide that demonstrates how things will change, both short and long term.

  • Create a Service Management Roadmap – Phase 4: Build the Roadmap
[infographic]

Workshop: Create a Service Management Roadmap

Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

1 Understand Service Management

The Purpose

Understand service management.

Key Benefits Achieved

Gain a common understanding of service management, the forces that impact your roadmap, and the Info-Tech Service Management Maturity Model.

Activities

1.1 Understand service management.

1.2 Build a compelling vision and mission.

Outputs

Constraints and enablers chart

Service management vision, mission, and values

2 Assess the Current State of Service Management

The Purpose

Assess the organization’s current service management capabilities.

Key Benefits Achieved

Understand attitudes, behaviors, and culture.

Understand governance and process ownership needs.

Understand strengths, weaknesses, opportunities, and threats.

Defined desired state.

Activities

2.1 Assess cultural ABCs.

2.2 Assess governance needs.

2.3 Perform SWOT analysis.

2.4 Define desired state.

Outputs

Cultural improvements action items

Governance action items

SWOT analysis action items

Defined desired state

3 Continue Current-State Assessment

The Purpose

Assess the organization’s current service management capabilities.

Key Benefits Achieved

Understand the current maturity of service management processes.

Understand organizational change management capabilities.

Activities

3.1 Perform service management process maturity assessment.

3.2 Complete OCM capability assessment.

3.3 Identify roadmap themes.

Outputs

Service management process maturity activities

OCM action items

Roadmap themes

4 Build Roadmap and Communication Tool

The Purpose

Use outputs from previous steps to build your roadmap and communication one-pagers.

Key Benefits Achieved

Easy-to-understand roadmap one-pager

Communication one-pager

Activities

4.1 Build roadmap one-pager.

4.2 Build communication one-pager.

Outputs

Service management roadmap

Service management roadmap – Brought to Life communication slide

Further reading

Create a Service Management Roadmap

Implement service management in an order that makes sense.

ANALYST PERSPECTIVE

"More than 80% of the larger enterprises we’ve worked with start out wanting to develop advanced service management practices without having the cultural and organizational basics or foundational practices fully in place. Although you wouldn’t think this would be the case in large enterprises, again and again IT leaders are underestimating the importance of cultural and foundational aspects such as governance, management practices, and understanding business value. You must have these fundamentals right before moving on."

Tony Denford,

Research Director – CIO

Info-Tech Research Group

Our understanding of the problem

This Research Is Designed For:

  • CIO
  • Senior IT Management

This Research Will Help You:

  • Create or maintain service management (SM) practices to ensure user-facing services are delivered seamlessly to business users with minimum interruption.
  • Increase the level of reliability and availability of the services provided to the business and improve the relationship and communication between IT and the business.

This Research Will Also Assist

  • Service Management Process Owners

This Research Will Help Them:

  • Formalize, standardize, and improve the maturity of service management practices.
  • Identify new service management initiatives to move IT to the next level of service management maturity.

Executive summary

Situation

  • Inconsistent adoption of holistic practices has led to a chaotic service delivery model that results in poor customer satisfaction.
  • There is little structure, formalization, or standardization in the way IT services are designed and managed, leading to diminishing service quality and low business satisfaction.

Complication

  • IT organizations want to be seen as strategic partners, but they fail to address the cultural and organizational constraints.
  • Without alignment with the business goals, services often fail to provide the expected value.
  • Traditional service management approaches are not adaptable for new ways of working.

Resolution

  • Follow Info-Tech’s methodology to create a service management roadmap that will help guide the optimization of your IT services and improve IT’s value to the business.
  • The blueprint will help you right-size your roadmap to best suit your specific needs and goals and will provide structure, ownership, and direction for service management.
  • This blueprint allows you to accurately identify the current state of service management at your organization. Customize the roadmap and create a plan to achieve your target service management state.

Info-Tech Insight

Having effective service management practices in place will allow you to pursue activities such as innovation and drive the business forward. Addressing foundational elements like business alignment and management practices will enable you to build effective core practices that deliver business value. Consistent leadership support and engagement is essential to allow practitioners to focus on delivering expected outcomes.

Poor service management manifests in many different pains across the organization

Immaturity in service management will not result in one pain – rather, it will create a chaotic environment for the entire organization, crippling IT’s ability to deliver and perform.

Low Service Management Maturity

These are some of the pains that can be attributed to poor service management practices.

  • Frequent service-impacting incidents
  • Low satisfaction with the service desk
  • High % of failed deployments
  • Frequent change-related incidents
  • Frequent recurring incidents
  • Inability to find root cause
  • No communication with the business
  • Frequent capacity-related incidents

And there are many more…

Mature service management practices are a necessity, not a nice-to-have

Immature service management practices are one of the biggest hurdles preventing IT from reaching its true potential.

In 2004, PwC published a report titled “IT Moves from Cost Center to Business Contributor.” However, the 2014-2015 CSC Global CIO Survey showed that a high percentage of IT is still considered a cost center.

And low maturity of service management practices is inhibiting activities such as agility, DevOps, digitalization, and innovation.

A pie chart is shown that is titled: Where does IT sit? The chart has 3 sections. One section represents IT and the business have a collaborative partnership 28%. The next section represents at 33% where IT has a formal client/service provider relationship with the business. The last section has 39% where IT is considered as a cost center.
Source: CSC Global CIO Survey: 2014-2015 “CIOs Emerge as Disruptive Innovators”

39%: Resources are primarily focused on managing existing IT workloads and keeping the lights on.

31%: Too much time and too many resources are used to handle urgent incidents and problems.

There are many misconceptions about what service management is

Misconception #1: “Service management is a process”

Effective service management is a journey that encompasses a series of initiatives that improves the value of services delivered.

Misconception #2: “Service Management = Service Desk”

Service desk is the foundation, since it is the main end-user touch point, but service management is a set of people and processes required to deliver business-facing services.

Misconception #3: “Service management is about the ITSM tool”

The tool is part of the overall service management program, but the people and processes must be in place before implementing.

Misconception #4: “Service management development is one big initiative”

Service management development is a series of initiatives that takes into account an organization’s current state, maturity, capacities, and objectives.

Misconception #5: “Service management processes can be deployed in any order, assuming good planning and design”

A successful service management program takes into account the dependencies of processes.

Misconception #6: “Service management is resolving incidents and deploying changes”

Service management is about delivering high-value and high-quality services.

Misconception #7: “Service management is not the key determinant of success”

As an organization progresses on the service management journey, its ability to deliver high-value and high-quality services increases.

Misconception #8: “Resolving Incidents = Success”

Preventing incidents is the name of the game.

Misconception #9: “Service Management = Good Firefighter”

Service management is about understanding what’s going on with user-facing services and proactively improving service quality.

Misconception #10: “Service management is about IT and technical services (e.g. servers, network, database)”

Service management is about business/user-facing services and the value the services provide to the business.

Service management projects often don’t succeed because they are focused on process rather than outcomes

Service management projects tend to focus on implementing process without ensuring foundational elements of culture and management practices are strong enough to support the change.

  1. Aligning your service management goals with your organizational objectives leads to better understanding of the expected outcomes.
  2. Understand your customers and what they value, and design your practices to deliver this value.

  3. IT does not know what order is best when implementing new practices or process improvements.
  4. Don't run before you can walk. Fundamental practices must reach the maturity threshold before developing advanced practices. Implement continuous improvement on your existing processes so they continue to support new practices.

  5. IT does not follow best practices when implementing a practice.
  6. Our best-practice research is based on extensive experience working with clients through advisory calls and workshops.

Info-Tech can help you create a customized, low-effort, and high-value service management roadmap that will shore up any gaps, prove IT’s value, and achieve business satisfaction.

Info-Tech’s methodology will help you customize your roadmap so the journey is right for you

With Info-Tech, you will find out where you are, where you want to go, and how you will get there.

With our methodology, you can expect the following:

  • Eliminate or reduce rework due to poor execution.
  • Identify dependencies/prerequisites and ensure practices are deployed in the correct order, at the correct time, and by the right people.
  • Engage all necessary resources to design and implement required processes.
  • Assess current maturity and capabilities and design the roadmap with these factors in mind.

Doing it right the first time around

You will see these benefits at the end

    ✓ Increase the quality of services IT provides to the business.

    ✓ Increase business satisfaction through higher alignment of IT services.

    ✓ Lower cost to design, implement, and manage services.

    ✓ Better resource utilization, including staff, tools, and budget.

Focus on a strong foundation to build higher value service management practices

Info-Tech Insight

Focus on behaviors and expected outcomes before processes.

Foundational elements

  • Operating model facilitates service management goals
  • Culture of service delivery
  • Governance discipline to evaluate, direct, and monitor
  • Management discipline to deliver

Stabilize

  • Deliver stable, reliable IT services to the business
  • Respond to user requests quickly and efficiently
  • Resolve user issues in a timely manner
  • Deploy changes smoothly and successfully

Proactive

  • Avoid/prevent service disruptions
  • Improve quality of service (performance, availability, reliability)

Service Provider

  • Understand business needs
  • Ensure services are available
  • Measure service performance, based on business-oriented metrics

Strategic Partner

  • Fully aligned with business
  • Drive innovation
  • Drive measurable value

Info-Tech Insight

Continued leadership support of the foundational elements will allow delivery teams to provide value to the business. Set the expectation of the desired maturity level and allow teams to innovate.

Follow our model and get to your target state

A model is depicted that shows the various target states. There are 6 levels showing in the example, and the example is made to look like a tree with a character watering it. In the roots, the level is labelled foundational. The trunk is labelled the core. The lowest hanging branches of the tree is the stabilize section. Above it is the proactive section. Nearing the top of the tree is the service provider. The canopy of the tree are labelled strategic partner.

Before moving to advanced service management practices, you must ensure that the foundational and core elements are robust enough to support them. Leadership must nurture these practices to ensure they are sustainable and can support higher value, more mature practices.

Each step along the way, Info-Tech has the tools to help you

Phase 1: Launch the Project

Assemble a team with the right talent and vision to increase the chances of project success.

Phase 2: Assess Current State

Understand where you are currently on the service management journey using the maturity assessment tool.

Phase 3: Build Roadmap

Based on the assessments, build a roadmap to address areas for improvement.

Phase 4: Build Communication slide

Based on the roadmap, define the current state, short- and long-term visions for each major improvement area.

Info-Tech Deliverables:

  • Project Charter
  • Assessment Tools
  • Roadmap Template
  • Communication Template

CIO call to action

Improving the maturity of the organization’s service management practice is a big commitment, and the project can only succeed with active support from senior leadership.

Ideally, the CIO should be the project sponsor, even the project leader. At a minimum, the CIO needs to perform the following activities:

  1. Walk the talk – demonstrate personal commitment to the project and communicate the benefits of the service management journey to IT and the steering committee.
  2. Improving or adopting any new practice is difficult, especially for a project of this size. Thus, the CIO needs to show visible support for this project through internal communication and dedicated resources to help complete this project.

  3. Select a senior, capable, and results-driven project leader.
  4. Most likely, the implementation of this project will be lengthy and technical in some nature. Therefore, the project leader must have a good understanding of the current IT structure, senior standing within the organization, and the relationship and power in place to propel people into action.

  5. Help to define the target future state of IT’s service management.
  6. Determine a realistic target state for the organization based on current capability and resource/budget restraints.

  7. Conduct periodic follow-up meetings to keep track of progress.
  8. Reinforce or re-emphasize the importance of this project to the organization through various communication channels if needed.

Stabilizing your environment is a must before establishing any more-mature processes

CASE STUDY

Industry: Manufacturing

Source: Engagement

Challenge

  • The business landscape was rapidly changing for this manufacturer and they wanted to leverage potential cost savings from cloud-first initiatives and consolidate multiple, self-run service delivery teams that were geographically dispersed.

Solution

Original Plan

  • Consolidate multiple service delivery teams worldwide and implement service portfolio management.

Revised Plan with Service Management Roadmap:

  • Markets around the world had very different needs and there was little understanding of what customers value.
  • There was also no understanding of what services were currently being offered within each geography.

Results

  • Plan was adjusted to understand customer value and services offered.
  • Services were then stabilized and standardized before consolidation.
  • Team also focused on problem maturity and drove a continuous improvement culture and increasing transparency.

MORAL OF THE STORY:

Understanding the value of each service allowed the organization to focus effort on high-return activities rather than continuous fire fighting.

Understand the processes involved in the proactive phase

CASE STUDY

Industry: Manufacturing

Source: Engagement

Challenge

  • Services were fairly stable, but there were significant recurring issues for certain services.
  • The business was not satisfied with the service quality for certain services, due to periodic availability and reliability issues.
  • Customer feedback for the service desk was generally good.

Solution

Original Plan

  • Review all service desk and incident management processes to ensure that service issues were handled in an effective manner.

Revised Plan with Service Management Roadmap:

  • Design and deploy a rigorous problem management process to determine the root cause of recurring issues.
  • Monitor key services for events that may lead to a service outage.

Results

  • Root cause of recurring issues was determined and fixes were deployed to resolve the underlying cause of the issues.
  • Service quality improved dramatically, resulting in high customer satisfaction.

MORAL OF THE STORY:

Make sure that you understand which processes need to be reviewed in order to determine the cause for service instability. Focusing on the proactive processes was the right answer for this company.

Have the right culture and structure in place before you become a service provider

CASE STUDY

Industry: Healthcare

Source:Journal of American Medical Informatics Association

Challenge

  • The IT organization wanted to build a service catalog to demonstrate the value of IT to the business.
  • IT was organized in technology silos and focused on applications, not business services.
  • IT services were not aligned with business activities.
  • Relationships with the business were not well established.

Solution

Original Plan

  • Create and publish a service catalog.

Revised Plan: with Service Management Roadmap:

  • Establish relationships with key stakeholders in the business units.
  • Understand how business activities interface with IT services.
  • Lay the groundwork for the service catalog by defining services from the business perspective.

Results

  • Strong relationships with the business units.
  • Deep understanding of how business activities map to IT services.
  • Service definitions that reflect how the business uses IT services.

MORAL OF THE STORY:

Before you build and publish a service catalog, make sure that you understand how the business is using the IT services that you provide.

Calculate the benefits of using Info-Tech’s methodology

To measure the value of developing your roadmap using the Info-Tech tools and methodology, you must calculate the effort saved by not having to develop the methods.

A. How much time will it take to develop an industry-best roadmap using Info-Tech methodology and tools?

Using Info-Tech’s tools and methodology you can accurately estimate the effort to develop a roadmap using industry-leading research into best practice.

B. What would be the effort to develop the insight, assess your team, and develop the roadmap?

This metric represents the time your team would take to be able to effectively assess themselves and develop a roadmap that will lead to service management excellence.

C. Cost & time saving through Info-Tech’s methodology

Measured Value

Step 1: Assess current state

Cost to assess current state:

  • 5 Directors + 10 Managers x 10 hours at $X an hour = $A

Step 2: Build the roadmap

Cost to create service management roadmap:

  • 5 Directors + 10 Managers x 8 hours at $X an hour = $B

Step 3: Develop the communication slide

Cost to create roadmaps for phases:

  • 5 Directors + 10 Managers x 6 hours at $X an hour = $C

Potential financial savings from using Info-Tech resources:

Estimated cost to do “B” – (Step 1 ($A) + Step 2 ($B) + Step 3 ($C)) = $Total Saving

Info-Tech offers various levels of support to best suit your needs

DIY Toolkit

"Our team has already made this critical project a priority, and we have the time and capability, but some guidance along the way would be helpful."

Guided Implementation

"Our team knows that we need to fix a process, but we need assistance to determine where to focus. Some check-ins along the way would help keeps us on track."

Workshop

"We need to hit the ground running and get this project kicked off immediately. Our team has the ability to take this over once we get a framework and strategy in place."

Consulting

"Our team does not have the time or the knowledge to take this project on. We need assistance through the entirety of this project."

Diagnostics and consistent frameworks are used throughout all four options.

Create a Service Management Roadmap – project overview


Launch the project

Assess the current state

Build the roadmap

Build communication slide

Best-Practice Toolkit

1.1 Create a powerful, succinct mission statement

1.2 Assemble a project team with representatives from all major IT teams

1.3 Determine project stakeholders and create a communication plan

1.4 Establish metrics to track the success of the project

2.1 Assess impacting forces

2.2 Build service management vision, mission, and values

2.3 Assess attitudes, behaviors, and culture

2.4 Assess governance

2.5 Perform SWOT analysis

2.6 Identify desired state

2.7 Assess SM maturity

2.8 Assess OCM capabilities

3.1 Document overall themes

3.2 List individual initiatives

4.1 Document current state

4.2 List future vision

Guided Implementations

  • Kick-off the project
  • Build the project team
  • Complete the charter
  • Understand current state
  • Determine target state
  • Build the roadmap based on current and target state
  • Build short- and long-term visions and initiative list

Onsite Workshop

Module 1: Launch the project

Module 2: Assess current service management maturity

Module 3: Complete the roadmap

Module 4: Complete the communication slide

Workshop overview

Contact your account representative or email Workshops@InfoTech.com for more information

Workshop Day 1

Workshop Day 2

Workshop Day 3

Workshop Day 4

Activities

Understand Service Management

1.1 Understand the concepts and benefits of service management.

1.2 Understand the changing impacting forces that affect your ability to deliver services.

1.3 Build a compelling vision and mission for your service management program.

Assess the Current State of Your Service Management Practice

2.1 Understand attitudes, behaviors, and culture.

2.2 Assess governance and process ownership needs.

2.3 Perform SWOT analysis.

2.4 Define the desired state.

Complete Current-State Assessment

3.1 Conduct service management process maturity assessment.

3.2 Identify organizational change management capabilities.

3.3 Identify themes for roadmap.

Build Roadmap and Communication Tool

4.1 Build roadmap one-pager.

4.2 Build roadmap communication one-pager.

Deliverables

  1. Constraints and enablers chart
  2. Service management vision, mission, and values
  1. Action items for cultural improvements
  2. Action items for governance
  3. Identified improvements from SWOT
  4. Defined desired state
  1. Service Management Process Maturity Assessment
  2. Organizational Change Management Assessment
  1. Service management roadmap
  2. Roadmap Communication Tool in the Service Management Roadmap Presentation Template

PHASE 1

Launch the Project

Launch the project

This step will walk you through the following activities:

  • Create a powerful, succinct mission statement based on your organization’s goals and objectives.
  • Assemble a project team with representatives from all major IT teams.
  • Determine project stakeholders and create a plan to convey the benefits of this project.
  • Establish metrics to track the success of the project.

Step Insights

  • The project leader should have a strong relationship with IT and business leaders to maximize the benefit of each initiative in the service management journey.
  • The service management roadmap initiative will touch almost every part of the organization; therefore, it is important to have representation from all impacted stakeholders.
  • The communication slide needs to include the organizational change impact of the roadmap initiatives.

Phase 1 outline

Call 1-888-670-8889 or email GuidedImplementations@InfoTech.com for more information.

Complete these steps on your own, or call us to complete a guided implementation. A guided implementation is a series of 2-3 advisory calls that help you execute each phase of a project. They are included in most advisory memberships.

Guided Implementation 1: Launch the Project

Step 1.1 – Kick-off the Project

Start with an analyst kick-off call:

  • Identify current organization pain points relating to poor service management practices
  • Determine high-level objectives
  • Create a mission statement

Then complete these activities…

  • Identify potential team members who could actively contribute to the project
  • Identify stakeholders who have a vested interest in the completion of this project

With these tools & templates:

  • Service Management Roadmap Project Charter

Step 1.2 – Complete the Charter

Review findings with analyst:

  • Create the project team; ensure all major IT teams are represented
  • Review stakeholder list and identify communication messages

Then complete these activities…

  • Establish metrics to complete project planning
  • Complete the project charter

With these tools & templates:

  • Service Management Roadmap Project Charter

Use Info-Tech’s project charter to begin your initiative

1.1 Service Management Roadmap Project Charter

The Service Management Roadmap Project Charter is used to govern the initiative throughout the project. It provides the foundation for project communication and monitoring.

The template has been pre-populated with sample information appropriate for this project. Please review this sample text and change, add, or delete information as required.

The charter includes the following sections:

  • Mission Statement
  • Goals & Objectives
  • Project Team
  • Project Stakeholders
  • Current State (from phases 2 & 3)
  • Target State (from phases 2 & 3)
  • Target State
  • Metrics
  • Sponsorship Signature
A screenshot of Info-Tech's Service Management Roadmap Project Charter is shown.

Use Info-Tech’s ready-to-use deliverable to customize your mission statement

Adapt and personalize Info-Tech’s Service Management Roadmap Mission Statement and Goals & Objectives below to suit your organization’s needs.

Goals & Objectives

  • Create a plan for implementing service management initiatives that align with the overall goals/objectives for service management.
  • Identify service management initiatives that must be implemented/improved in the short term before deploying more advanced initiatives.
  • Determine the target state for each initiative based on current maturity and level of investment available.
  • Identify service management initiatives and understand dependencies, prerequisites, and level of effort required to implement.
  • Determine the sequence in which initiatives should be deployed.
  • Create a detailed rollout plan that specifies initiatives, time frames, and owners.
  • Engage the right teams and obtain their commitment throughout both the planning and assessment of roadmap initiatives.
  • both the planning and assessment of roadmap initiatives. Obtain support for the completed roadmap from executive stakeholders.

Example Mission Statement

To help [Organization Name] develop a set of service management practices that will better address the overarching goals of the IT department.

To create a roadmap that sequences initiatives in a way that incorporates best practices and takes into consideration dependencies and prerequisites between service management practices.

To garner support from the right people and obtain executive buy-in for the roadmap.

Create a well-balanced project team

The project leader should be a member of your IT department’s senior executive team with goals and objectives that will be impacted by service management implementation. The project leader should possess the following characteristics:

Leader

  • Influence and impact
  • Comprehensive knowledge of IT and the organization
  • Relationship with senior IT management
  • Ability to get things done

Team Members

Identify

The project team members are the IT managers and directors whose day-to-day lives will be impacted by the service management roadmap and its implementation. The service management initiative will touch almost every IT staff member in the organization; therefore, it is important to have representatives from every single group, including those that are not mentioned. Some examples of individuals you should consider for your team:

  • Service Delivery Managers
  • Director/Manager of Applications
  • Director/Manager of Infrastructure
  • Director/Manager of Service Desk
  • Business Relationship Managers
  • Project Management Office

Engage & Communicate

You want to engage your project participants in the planning process as much as possible. They should be involved in the current-state assessment, the establishment of goals and objectives, and the development of your target state.

To sell this project, identify and articulate how this project and/or process will improve the quality of their job. For example, a formal incident management process will benefit people working at the service desk or on the applications or infrastructure teams. Helping them understand the gains will help to secure their support throughout the long implementation process by giving them a sense of ownership.

The project stakeholders should also be project team members

When managing stakeholders, it is important to help them understand their stake in the project as well as their own personal gain that will come out of this project.

For many of the stakeholders, they also play a critical role in the development of this project.

Role & Benefits

  • CIO
  • The CIO should be actively involved in the planning stage to help determine current and target stage.

    The CIO also needs to promote and sell the project to the IT team so they can understand that higher maturity of service management practices will allow IT to be seen as a partner to the business, giving IT a seat at the table during decision making.

  • Service Delivery Managers/Process Owners
  • Service Delivery Managers are directly responsible for the quality and value of services provided to the business owners. Thus, the Service Delivery Managers have a very high stake in the project and should be considered for the role of project leader.

    Service Delivery Managers need to work closely with the process owners of each service management process to ensure clear objectives are established and there is a common understanding of what needs to be achieved.

  • IT Steering Committee
  • The Committee should be informed and periodically updated about the progress of the project.

  • Manager/Director – Service Desk
  • The Manager of the Service Desk should participate closely in the development of fundamental service management processes, such as service desk, incident management, and problem management.

    Having a more established process in place will create structure, governance, and reduce service desk staff headaches so they can handle requests or incidents more efficiently.

  • Manager/Director –Applications & Infrastructure
  • The Manager of Applications and Infrastructure should be heavily relied on for their knowledge of how technology ties into the organization. They should be consulted regularly for each of the processes.

    This project will also benefit them directly, such as improving the process to deploy a fix into the environment or manage the capacity of the infrastructure.

  • Business Relationship Manager
  • As the IT organization moves up the maturity ladder, the Business Relationship Manager will play a fundamental role in the more advanced processes, such as business relationship management, demand management, and portfolio management.

    This project will be an great opportunity for the Business Relationship Manager to demonstrate their value and their knowledge of how to align IT objectives with business vision.

Ensure you get the entire IT organization on board for the project with a well-practiced change message

Getting the IT team on board will greatly maximize the project’s chance of success.

One of the top challenges for organizations embarking on a service management journey is to manage the magnitude of the project. To ensure the message is not lost, communicate this roadmap in two steps.

1. Communicate the roadmap initiative

The most important message to send to the IT organization is that this project will benefit them directly. Articulate the pains that IT is currently experiencing and explain that through more mature service management, these pains can be greatly reduced and IT can start to earn a place at the table with the business.

2. Communicate the implementation of each process separately

The communication of process implementation should be done separately and at the beginning of each implementation. This is to ensure that IT staff do not feel overwhelmed or overloaded. It also helps to keep the project more manageable for the project team.

Continuously monitor feedback and address concerns throughout the entire process

  • Host lunch and learns to provide updates on the service management initiative to the entire IT team.
  • Understand if there are any major roadblocks and facilitate discussions on how to overcome them.

Articulate the service management initiative to the IT organization

Spread the word and bring attention to your change message through effective mediums and organizational changes.

Key aspects of a communication plan

The methods of communication (e.g. newsletters, email broadcast, news of the day, automated messages) notify users of implementation.

In addition, it is important to know who will deliver the message (delivery strategy). You need IT executives to deliver the message – work hard on obtaining their support as they are the ones communicating to their staff and should be your project champions.

Anticipate organizational changes

The implementation of the service management roadmap will most likely lead to organizational changes in terms of structure, roles, and responsibilities. Therefore, the team should be prepared to communicate the value that these changes will bring.

Communicating Change

  • What is the change?
  • Why are we doing it?
  • How are we going to go about it?
  • What are we trying to achieve?
  • How often will we be updated?

The Qualities of Leadership: Leading Change

Create a project communication plan for your stakeholders

This project cannot be successfully completed without the support of senior IT management.

  1. After the CIO has introduced this project through management meetings or informal conversation, find out how each IT leader feels about this project. You need to make sure the directors and managers of each IT team, especially the directors of application and infrastructure, are on board.
  2. After the meeting, the project leader should seek out the major stakeholders (particularly the heads of applications and infrastructure) and validate their level of support through formal or informal meetings. Create a list documenting the major stakeholders, their level of support, and how the project team will work to gain their approval.
  3. For each identified stakeholder, create a custom communication plan based on their role. For example, if the director of infrastructure is not a supporter, demonstrate how this project will enable them to better understand how to improve service quality. Provide periodic reporting or meetings to update the director on project progress.

INPUT

  • A collaborative discussion between team members

OUTPUT

  • Thorough briefing for project launch
  • A committed team

Materials

  • Communication message and plan
  • Metric tracking

Participants

  • Project leader
  • Core project team

If you want additional support, have our analysts guide you through this phase as part of an Info-Tech workshop

Book a workshop with our Info-Tech analysts:

Photo of an Info-Tech analyst is shown.
  • To accelerate this project, engage your IT team in an Info-Tech workshop with an Info-Tech analyst team.
  • Info-Tech analysts will join you and your team onsite at your location or welcome you to Info-Tech’s historic Toronto office to participate in an innovative onsite workshop.
  • Contact your account manager (www.infotech.com/account), or email Workshops@InfoTech.com for more information.

The following are sample activities that will be conducted by Info-Tech analysts with your team:

1.1

A screenshot of activity 1.1 is shown.

Create a powerful, succinct mission statement

Using Info-Tech’s sample mission statement as a guide, build your mission statement based on the objectives of this project and the benefits that this project will achieve. Keep the mission statement short and clear.

1.2

A screenshot of activity 1.2 is shown.

Assemble the project team

Create a project team with representatives from all major IT teams. Engage and communicate to the project team early and proactively.

1.3

A screenshot of activity 1.3 is shown.

Identify project stakeholders and create a communication plan

Info-Tech will help you identify key stakeholders who have a vested interest in the success of the project. Determine the communication message that will best gain their support.

1.4

A screenshot of activity 1.4 is shown.

Use metrics to track the success of the project

The onsite analyst will help the project team determine the appropriate metrics to measure the success of this project.

PHASE 2

Assess Your Current Service Management State

Assess your current state

This step will walk you through the following activities:

  • Use Info-Tech’s Service Management Maturity Assessment Tool to determine your overall practice maturity level.
  • Understand your level of completeness for each individual practice.
  • Understand the three major phases involved in the service management journey; know the symptoms of each phase and how they affect your target state selection.

Step Insights

  • To determine the real maturity of your service management practices, you should focus on the results and output of the practice, rather than the activities performed for each process.
  • Focus on phase-level maturity as opposed to the level of completeness for each individual process.

Phase 2 outline

Call 1-888-670-8889 or email GuidedImplementations@InfoTech.com for more information.

Complete these steps on your own, or call us to complete a guided implementation. A guided implementation is a series of 2-3 advisory calls that help you execute each phase of a project. They are included in most advisory memberships.

Guided Implementation 2: Determine Your Service Management Current State

Step 2.1 – Assess Impacting Forces

Start with an analyst kick-off call:

  • Discuss the impacting forces that can affect the success of your service management program
  • Identify internal and external constraints and enablers
  • Review and interpret how to leverage or mitigate these elements

Then complete these activities…

  • Present the findings of the organizational context
  • Facilitate a discussion and create consensus amongst the project team members on where the organization should start

With these tools & templates:

Service Management Roadmap Presentation Template

Step 2.2 – Build Vision, Mission, and Values

Review findings with analyst:

  • Review your service management vision and mission statement and discuss the values

Then complete these activities…

  • Socialize the vision, mission, and values to ensure they are aligned with overall organizational vision. Then, set the expectations for behavior aligned with the vision, mission, and values

With these tools & templates:

Service Management Roadmap Presentation Template

Step 2.3 – Assess Attitudes, Behaviors, and Culture

Review findings with analyst:

  • Discuss tactics for addressing negative attitudes, behaviors, or culture identified

Then complete these activities…

  • Add items to be addressed to roadmap

With these tools & templates:

Service Management Roadmap Presentation Template

Step 2.4 – Assess Governance Needs

Review findings with analyst:

  • Understand the typical types of governance structure and the differences between management and governance
  • Choose the management structure required for your organization

Then complete these activities…

  • Determine actions required to establish an effective governance structure and add items to be addressed to roadmap

With these tools & templates:

Service Management Roadmap Presentation Template

Step 2.5 – Perform SWOT Analysis

Review findings with analyst:

  • Discuss SWOT analysis results and tactics for addressing within the roadmap

Then complete these activities…

  • Add items to be addressed to roadmap

With these tools & templates:

Service Management Roadmap Presentation Template

Step 2.6 – Identify Desired State

Review findings with analyst:

  • Discuss desired state and commitment needed to achieve aspects of the desired state

Then complete these activities…

  • Use the desired state to critically assess the current state of your service management practices and whether they are achieving the desired outcomes
  • Prep for the SM maturity assessment

With these tools & templates:

Service Management Roadmap Presentation Template

Step 2.7 – Perform SM Maturity Assessment

Review findings with analyst:

  • Review and interpret the output from your service management maturity assessment

Then complete these activities…

  • Add items to be addressed to roadmap

With these tools & templates:

Service Management Roadmap Presentation Template

Service Management Maturity Assessment

Step 2.8 – Review OCM Capabilities

Review findings with analyst:

  • Review and interpret the output from your organizational change management maturity assessment

Then complete these activities…

  • Add items to be addressed to roadmap

With these tools & templates:

Service Management Roadmap Presentation Template

Organizational Change Management Assessment

Understand and assess impacting forces – constraints and enablers

Constraints and enablers are organizational and behavioral triggers that directly impact your ability and approach to establishing Service Management practices.

A model is shown to demonstrate the possibe constraints and enablers on your service management program. It incorporates available resources, the environment, management practices, and available technologies.

Effective service management requires a mix of different approaches and practices that best fit your organization. There’s not a one-size-fits-all solution. Consider the resources, environment, emerging technologies, and management practices facing your organization. What items can you leverage or use to mitigate to move your service management program forward?

Use Info-Tech’s “Organizational Context” template to list the constraints and enablers affecting your service management

The Service Management Roadmap Presentation Template will help you understand the business environment you need to consider as you build out your roadmap.

Discuss and document constraints and enablers related to the business environment, available resources, management practices, and emerging technologies. Any constraints will need to be addressed within your roadmap and enablers should be leveraged to maximize your results.


Screenshot of Info-Tech's Service Management Roadmap Presentation Template is shown.

Document constraints and enablers

  1. Discuss and document the constrains and enablers for each aspect of the management mesh: environment, resources, management practices, or technology.
  2. Use this as a thought provoker in later exercises.

INPUT

  • A collaborative discussion

OUTPUT

  • Organizational context constraints and enablers

Materials

  • Whiteboards or flip charts

Participants

  • All stakeholders

Build compelling vision and mission statements to set the direction of your service management program

While you are articulating the vision and mission, think about the values you want the team to display. Being explicit can be a powerful tool to create alignment.

A vision statement describes the intended state of your service management organization, expressed in the present tense.

A mission statement describes why your service management organization exists.

Your organizational values state how you will deliver services.

Use Info-Tech’s “Vision, Mission, and Values” template to set the aspiration & purpose of your service management practice

The Service Management Roadmap Presentation Template will help you document your vision for service management, the purpose of the program, and the values you want to see demonstrated.

If the team cannot gain agreement on their reason for being, it will be difficult to make traction on the roadmap items. A concise and compelling statement can set the direction for desired behavior and help team members align with the vision when trying to make ground-level decisions. It can also be used to hold each other accountable when undesirable behavior emerges. It should be revised from time to time, when the environment changes, but a well-written statement should stand the test of time.

A screenshot of the Service Management Roadmap Presentation Temaplate is shown. Specifically it is showing the section on the vision, mission, and values results.

Document your organization’s vision, mission , and values

  1. Vision: Identify your desired target state, consider the details of that target state, and create a vision statement.
  2. Mission: Consider the fundamental purpose of your SM program and craft a statement of purpose.
  3. Values: As you work through the vision and mission, identify values that your organization prides itself in or has the aspiration for.
  4. Discuss common themes and then develop a concise vision statement and mission statement that incorporates the group’s ideas.

INPUT

  • A collaborative discussion

OUTPUT

  • Vision statement
  • Mission statement
  • Organizational values

Materials

  • Whiteboards or flip charts
  • Sample vision and mission statements

Participants

  • All stakeholders
  • Senior leadership

Understanding attitude, behavior, and culture

Attitude

  • What people think and feel. It can be seen in their demeanor and how they react to change initiatives, colleagues, and users.

Any form of organizational change involves adjusting people’s attitudes, creating buy-in and commitment. You need to identify and address attitudes that can lead to negative behaviors and actions or that are counter-productive. It must be made visible and related to your desired behavior.

Behaviour

  • What people do. This is influenced by attitude and the culture of the organization.

To implement change within IT, especially at a tactical level, both IT and organizational behavior needs to change. This is relevant because people don’t like to change and will resist in an active or passive way unless you can sell the need, value, and benefit of changing their behavior.

Culture

  • The accepted and understood ways of working in an organization. The values and standards that people find normal and what would be tacitly identified to new resources.

The organizational or corporate “attitude,” the impact on employee behavior and attitude is often not fully understood. Culture is an invisible element, which makes it difficult to identify, but it has a strong impact and must be addressed to successfully embed any organizational change or strategy.

Culture is a critical and under-addressed success factor

43% of CIOs cited resistance to change as the top impediment to a successful digital strategy.

CIO.com

75% of organizations cannot identify or articulate their culture or its impact.

Info-Tech

“Shortcomings in organizational culture are one of the main barriers to company success in the digital age.”

McKinsey – “Culture for a digital age”

Examples of how they apply

Attitude

  • “I’ll believe that when I see it”
  • Positive outlook on new ideas and changes

Behaviour

  • Saying you’ll follow a new process but not doing so
  • Choosing not to document a resolution approach or updating a knowledge article, despite being asked

Culture

  • Hero culture (knowledge is power)
  • Blame culture (finger pointing)
  • Collaborative culture (people rally and work together)

Why have we failed to address attitude, behavior, and culture?

    ✓ While there is attention and better understanding of these areas, very little effort is made to actually solve these challenges.

    ✓ The impact is not well understood.

    ✓ The lack of tangible and visible factors makes it difficult to identify.

    ✓ There is a lack of proper guidance, leadership skills, and governance to address these in the right places.

    ✓ Addressing these issues has to be done proactively, with intent, rigor, and discipline, in order to be successful.

    ✓ We ignore it (head in the sand and hoping it will fix itself).

Avoidance has been a common strategy for addressing behavior and culture in organizations.

Use Info-Tech’s “Culture and Environment” template to identify cultural constraints that should be addressed in roadmap

The Service Management Roadmap Presentation Template will help you document attitude, behavior, and culture constraints.

Discuss as a team attitudes, behaviors, and cultural aspects that can either hinder or be leveraged to support your vision for the service management program. Capture all items that need to be addressed in the roadmap.

A screenshot of the Service Management Roadmap Presentation Template is shown. Specifically showing the culture and environment slide.

Document your organization’s attitudes, behaviors, and culture

  1. Discuss and document positive and negative aspects of attitude, behavior, or culture within your organization.
  2. Identify the items that need to be addressed as part of your roadmap.

INPUT

  • A collaborative discussion

OUTPUT

  • Culture and environment worksheet

Materials

  • Whiteboards or flip charts

Participants

  • All stakeholders

The relationship to governance

Attitude, behavior, and culture are still underestimated as core success factors in governance and management.

Behavior is a key enabler of good governance. Leading by example and modeling behavior has a cascading impact on shifting culture, reinforcing the importance of change through adherence.

Executive leadership and governing bodies must lead and support cultural change.

Key Points

  • Less than 25% of organizations have formal IT governance in place (ITSM Tools).
  • Governance tends to focus on risk and compliance (controls), but forgets the impact of value and performance.

Lack of oversight often limits the value of service management implementations

Organizations often fail to move beyond risk mitigation, losing focus of the goals of their service management practices and the capabilities required to produce value.

Risk Mitigation

  • Stabilize IT
  • Service Desk
  • Incident Management
  • Change Management

Gap

  • Organizational alignment through governance
  • Disciplined focus on goals of SM

Value Production

  • Value that meets business and consumer needs

This creates a situation where service management activities and roadmaps focus on adjusting and tweaking process areas that no longer support how the organization needs to work.

How does establishing governance for service management provide value?

Governance of service management is a gap in most organizations, which leads to much of the failure and lack of value from service management processes and activities.

Once in place, effective governance enables success for organizations by:

  1. Ensuring service management processes improve business value
  2. Measuring and confirming the value of the service management investment
  3. Driving a focus on outcome and impact instead of simply process adherence
  4. Looking at the integrated impact of service management in order to ensure focused prioritization of work
  5. Driving customer-experience focus within organizations
  6. Ensuring quality is achieved and addressing quality impacts and dependencies between processes

Four common service management process ownership models

Your ownership structure largely defines how processes will need to be implemented, maintained, and improved. It has a strong impact on their ability to integrate and how other teams perceive their involvement.

An organizational structure is shown. In the image is an arrow, with the tip facing in the right direction. The left side of the arrow is labelled: Traditional, and the right side is labelled: Complex. The four models are noted along the arrow. Starting on the left side and going to the right are: Distributed Process Ownership, Centralized Process Ownership, Federated Process Ownership, and Service Management Office.

Most organizations are somewhere within this spectrum of four core ownership models, usually having some combination of shared traits between the two models that are closest to them on the scale.

Info-Tech Insight

The organizational structure that is best for you depends on your needs, and one is not necessarily better than another. The next four slides describe when each ownership level is most appropriate.

Distributed process ownership

Distributed process ownership is usually evident when organizations initially establish their service management practices. The processes are assigned to a specific group, who assumes some level of ownership over its execution.

The distributed process ownership model is shown. CIO is listed at the top with four branches leading out from below it. The four branches are labelled: Service Desk, Operations, Applications, and Security.

Info-Tech Insight

This model is often a suitable approach for initial implementations or where it may be difficult to move out of siloes within the organization’s structure or culture.

Centralized process ownership

Centralized process ownership usually becomes necessary for organizations as they move into a more functional structure. It starts to drive management of processes horizontally across the organization while still retaining functional management control.

A centralized process ownership model is shown. The CIO is at the top and the following are branches below it: Service Manager, Support, Middleware, Development, and Infrastructure.

Info-Tech Insight

This model is often suitable for maturing organizations that are starting to look at process integration and shared service outcomes and accountability.

Federated process ownership

Federated process ownership allows for global control and regional variation, and it supports product orientation and Agile/DevOps principles

A federated process ownership model is shown. The Sponsor/CIO is at the top, with the ITSM Executive below it. Below that level is the: Process Owner, Process Manager, and Process Manager.

Info-Tech Insight

Federated process ownership is usually evident in organizations that have an international or multi-regional presence.

Service management office (SMO)

SMO structures tend to occur in highly mature organizations, where service management responsibility is seen as an enterprise accountability.

A service management office model is shown. The CIO is at the top with the following branches below it: SMO, End-User Services, Infra., Apps., and Architecture.

Info-Tech Insight

SMOs are suitable for organizations with a defined IT and organizational strategy. A SMO supports integration with other enterprise practices like enterprise architecture and the PMO.

Determine which process ownership and governance model works best for your organization

The Service Management Roadmap Presentation Template will help you document process ownership and governance model

Example:

Key Goals:

    ☐ Own accountability for changes to core processes

    ☐ Understand systemic nature and dependencies related to processes and services

    ☐ Approve and prioritize improvement and CSI initiatives related to processes and services

    ☐ Evaluate success of initiative outcomes based on defined benefits and expectations

    ☐ Own Service Management and Governance processes and policies

    ☐ Report into ITSM executive or equivalent body

Membership:

    ☐ Process Owners, SM Owner, Tool Owner/Liaison, Audit

Discuss as a team which process ownership model works for your organization. Determine who will govern the service management practice. Determine items that should be identified in your roadmap to address governance and process ownership gaps.

Use Info-Tech’s “SWOT” template to identify strengths, weaknesses, opportunities & threats that should be addressed

The Service Management Roadmap Presentation Template will help you document items from your SWOT analysis.

A screenshot of the Service Management Roadmap Presentation Template is shown. Specifically the SWOT section is shown.

Brainstorm the strengths, weaknesses, opportunities, and threats related to resources, environment, technology, and management practices. Add items that need to be addressed to your roadmap.

Perform a SWOT analysis

  1. Brainstorm each aspect of the SWOT with an emphasis on:
  • Resources
  • Environment
  • Technologies
  • Management Practices
  • Record your ideas on a flip chart or whiteboard.
  • Add items to be addressed to the roadmap.
  • INPUT

    • A collaborative discussion

    OUTPUT

    • SWOT analysis
    • Priority items identified

    Materials

    • Whiteboards or flip charts

    Participants

    • All stakeholders

    Indicate desired maturity level for your service management program to be successful

    Discuss the various maturity levels and choose a desired level that would meet business needs.

    The desired maturity model is depicted.

    INPUT

    • A collaborative discussion

    OUTPUT

    • Desired state of service management maturity

    Materials

    • None

    Participants

    • All stakeholders

    Use Info-Tech’s Service Management Process Maturity Assessment Tool to understand your current state

    The Service Management Process Maturity Assessment Tool will help you understand the true state of your service management.

    A screenshot of Info-Tech's Service Management Process Assessment Tool is shown.

    Part 1, Part 2, and Part 3 tabs

    These three worksheets contain questions that will determine the overall maturity of your service management processes. There are multiple sections of questions focused on different processes. It is very important that you start from Part 1 and continue the questions sequentially.

    Results tab

    The Results tab will display the current state of your service management processes as well as the percentage of completion for each individual process.

    Complete the service management process maturity assessment

    The current-state assessment will be the foundation of building your roadmap, so pay close attention to the questions and answer them truthfully.

    1. Start with tab 1 in the Service Management Process Maturity Assessment Tool. Remember to read the questions carefully and always use the feedback obtained through the end-user survey to help you determine the answer.
    2. In the “Degree of Process Completeness” column, use the drop-down menu to input the results solicited from the goals and objectives meeting you held with your project participants.
    3. A screenshot of Info-Tech's Service Management Process Assessment Tool is shown. Tab 1 is shown.
    4. Host a meeting with all participants following completion of the survey and have them bring their results. Discuss in a round-table setting, keeping a master sheet of agreed upon results.

    INPUT

    • Service Management Process Maturity Assessment Tool questions

    OUTPUT

    • Determination of current state

    Materials

    • Service Management Process Maturity Assessment Tool

    Participants

    • Project team members

    Review the results of your current-state assessment

    At the end of the assessment, the Results tab will have action items you could perform to close the gaps identified by the process assessment tool.

    A screenshot of Info-Tech's Service Management Process Maturity Assessment Results is shown.

    INPUT

    • Maturity assessment results

    OUTPUT

    • Determination of overall and individual practice maturity

    Materials

    • Service Management Maturity Assessment Tool

    Participants

    • Project team members

    Use Info-Tech’s OCM Capability Assessment tool to understand your current state

    The Organizational Change Management Capabilities Assessment tool will help you understand the true state of your organizational change management capabilities.

    A screenshot of Info-Tech's Organizational Change Management Capabilities Assessment

    Complete the Capabilities tab to capture the current state for organizational change management. Review the Results tab for interpretation of the capabilities. Review the Recommendations tab for actions to address low areas of maturity.

    Complete the OCM capability assessment

    1. Open Organizational Change Management Capabilities Assessment tool.
    2. Come to consensus on the most appropriate answer for each question. Use the 80/20 rule.
    3. Review result charts and discuss findings.
    4. Identify roadmap items based on maturity assessment.

    INPUT

    • A collaborative discussion

    OUTPUT

    • OCM Assessment tool
    • OCM assessment results

    Materials

    • OCM Capabilities Assessment tool

    Participants

    • All stakeholders

    If you want additional support, have our analysts guide you through this phase as part of an Info-Tech workshop

    Book a workshop with our Info-Tech analysts:

    Photo of an Info-Tech analyst is shown.

    • To accelerate this project, engage your IT team in an Info-Tech workshop with an Info-Tech analyst team.
    • Info-Tech analysts will join you and your team onsite at your location or welcome you to Info-Tech’s historic Toronto office to participate in an innovative onsite workshop.
    • Contact your account manager (www.infotech.com/account), or email Workshops@InfoTech.com for more information.

    The following are sample activities that will be conducted by Info-Tech analysts with your team:

    2.1

    A screenshot of activity 2.1 is shown.

    Create a powerful, succinct mission statement

    Using Info-Tech’s sample mission statement as a guide, build your mission statement based on the objectives of this project and the benefits that this project will achieve. Keep the mission statement short and clear.

    2.2

    A screenshot of activity 2.2 is shown.

    Complete the assessment

    With the project team in the room, go through all three parts of the assessment with consideration of the feedback received from the business.

    2.3

    A screenshot of activity 2.3 is shown.

    Interpret the results of the assessment

    The Info-Tech onsite analyst will facilitate a discussion on the overall maturity of your service management practices and individual process maturity. Are there any surprises? Are the results reflective of current service delivery maturity?

    PHASE 3

    Build Your Service Management Roadmap

    Build Roadmap

    This step will walk you through the following activities:

    • Document your vision and mission on the roadmap one-pager.
    • Using the inputs from the current-state assessments, identify the key themes required by your organization.
    • Identify individual initiatives needed to address key themes.

    Step Insights

    • Using the Info-Tech thought model, address foundational gaps early in your roadmap and establish the management methods to continuously make them more robust.
    • If any of the core practices are not meeting the vision for your service management program, be sure to address these items before moving on to more advanced service management practices or processes.
    • Make sure the story you are telling with your roadmap is aligned to the overall organizational goals.

    Phase 3 outline

    Call 1-888-670-8889 or email GuidedImplementations@InfoTech.com for more information.

    Complete these steps on your own, or call us to complete a guided implementation. A guided implementation is a series of 2-3 advisory calls that help you execute each phase of a project. They are included in most advisory memberships.

    Guided Implementation 3: Determine Your Service Management Target State

    Step 3.1 – Document the Overall Themes

    Start with an analyst kick-off call:

    • Review the outputs from your current-state assessments to identify themes for areas that need to be included in your roadmap

    Then complete these activities…

    • Ensure foundational elements are solid by adding any gaps to the roadmap
    • Identify any changes needed to management practices to ensure continuous improvement

    With these tools & templates:

    Service Management Roadmap Presentation Template

    Step 3.2 – Determine Individual Initiatives

    Review findings with analyst:

    • Determine the individual initiatives needed to close the gaps between the current state and the vision

    Then complete these activities…

    • Finalize and document roadmap for executive socialization

    With these tools & templates:

    Service Management Roadmap Presentation Template

    Focus on a strong foundation to build higher value service management practices

    Info-Tech Insight

    Focus on behaviors and expected outcomes before processes.

    Foundational elements

    • Operating model facilitates service management goals
    • Culture of service delivery
    • Governance discipline to evaluate, direct, and monitor
    • Management discipline to deliver

    Stabilize

    • Deliver stable, reliable IT services to the business
    • Respond to user requests quickly and efficiently
    • Resolve user issues in a timely manner
    • Deploy changes smoothly and successfully

    Proactive

    • Avoid/prevent service disruptions
    • Improve quality of service (performance, availability, reliability)

    Service Provider

    • Understand business needs
    • Ensure services are available
    • Measure service performance, based on business-oriented metrics

    Strategic Partner

    • Fully aligned with business
    • Drive innovation
    • Drive measurable value

    Info-Tech Insight

    Continued leadership support of the foundational elements will allow delivery teams to provide value to the business. Set the expectation of the desired maturity level and allow teams to innovate.

    Identify themes that can help you build a strong foundation before moving to higher level practices

    A model is depicted that shows the various target states. There are 6 levels showing in the example, and the example is made to look like a tree with a character watering it. In the roots, the level is labelled foundational. The trunk is labelled the core. The lowest hanging branches of the tree is the stabilize section. Above it is the proactive section. Nearing the top of the tree is the service provider. The top most branches of the tree is labelled strategic partner.

    Before moving to advanced service management practices, you must ensure that the foundational and core elements are robust enough to support them. Leadership must nurture these practices to ensure they are sustainable and can support higher value, more mature practices.

    Use Info-Tech’s “Service Management Roadmap” template to document your vision, themes and initiatives

    The Service Management Roadmap Presentation Template contains a roadmap template to help communicate your vision, themes to be addressed, and initiatives

    A screenshot of Info-Tech's Service Management Roadmap template is shown.

    Working from the lower maturity items to the higher value practices, identify logical groupings of initiatives into themes. This will aid in communicating the reasons for the needed changes. List the individual initiatives below the themes. Adding the service management vision and mission statements can help readers understand the roadmap.

    Document your service management roadmap

    1. Document the service management vision and mission on the roadmap template.
    2. Identify, from the assessments, areas that need to be improved or implemented.
    3. Group the individual initiatives into logical themes that can ease communication of what needs to happen.
    4. Document the individual initiatives.
    5. Document in terms that business partners and executive sponsors can understand.

    INPUT

    • Current-state assessment outputs
    • Maturity model

    OUTPUT

    • Service management roadmap

    Materials

    • Whiteboard
    • Roadmap template

    Participants

    • All stakeholders

    If you want additional support, have our analysts guide you through this phase as part of an Info-Tech workshop

    Book a workshop with our Info-Tech analysts:

    Photo of an Info-Tech analyst is shown.

    • To accelerate this project, engage your IT team in an Info-Tech workshop with an Info-Tech analyst team.
    • Info-Tech analysts will join you and your team onsite at your location or welcome you to Info-Tech’s historic Toronto office to participate in an innovative onsite workshop.
    • Contact your account manager (www.infotech.com/account), or email Workshops@InfoTech.com for more information.

    The following are sample activities that will be conducted by Info-Tech analysts with your team:

    3.1

    A screenshot of activity 3.1 is shown.

    Identify themes to address items from the foundational level up to higher value service management practices

    Identify easily understood themes that will help others understand the expected outcomes within your organization.

    A screenshot of activity 3.2 is shown.

    Document individual initiatives that contribute to the themes

    Identify specific activities that will close gaps identified in the assessments.

    PHASE 2

    Build Communication Slide

    Complete your service management roadmap

    This step will walk you through the following activities:

    • Use the current-state assessment exercises to document the state of your service management practices. Document examples of the behaviors that are currently seen.
    • Document the expected short-term gains. Describe how you want the behaviors to change.
    • Document the long-term vision for each item and describe the benefits you expect to see from addressing each theme.

    Step Insights

    • Use the communication template to acknowledge the areas that need to be improved and paint the short- and long-term vision for the improvements to be made through executing the roadmap.
    • Write it in business terms so that it can be used widely to gain acceptance of the upcoming changes that need to occur.
    • Include specific areas that need to be fixed to make it more tangible.
    • Adding the values from the vision, mission, and values exercise can also help you set expectations about how the team will behave as they move towards the longer-term vision.

    Phase 4 Outline

    Call 1-888-670-8889 or email GuidedImplementations@InfoTech.com for more information.

    Complete these steps on your own, or call us to complete a guided implementation. A guided implementation is a series of 2-3 advisory calls that help you execute each phase of a project. They are included in most advisory memberships.

    Guided Implementation 4: Build the Service Management Roadmap

    Step 4.1: Document the Current State

    Start with an analyst kick-off call:

    • Review the pain points identified from the current state analysis
    • Discuss tactics to address specific pain points

    Then complete these activities…

    • Socialize the pain points within the service delivery teams to ensure nothing is being misrepresented
    • Gather ideas for the future state

    With these tools & templates:

    Service Management Roadmap Presentation Template

    Step 4.2: List the Future Vision

    Review findings with analyst:

    • Review short- and long-term vision for improvements for the pain points identified in the current state analysis

    Then complete these activities…

    • Prepare to socialize the roadmap
    • Ensure long-term vision is aligned with organizational objectives

    With these tools & templates:

    Service Management Roadmap Presentation Template

    Use Info-Tech’s “Service Management Roadmap – Brought to Life” template to paint a picture of the future state

    The Service Management Roadmap Presentation Template contains a communication template to help communicate your vision of the future state

    A screenshot of Info-Tech's Service Management Roadmap - Brought to Life template

    Use this template to demonstrate how existing pain points to delivering services will improve over time by painting a near- and long-term picture of how things will change. Also list specific initiatives that will be launched to affect the changes. Listing the values identified in the vision, mission, and values exercise will also demonstrate the team’s commitment to changing behavior to create better outcomes.

    Document your current state and list initiatives to address them

    1. Use the previous assessments and feedback from business or customers to identify current behaviors that need addressing.
    2. Focus on high-impact items for this document, not an extensive list.
    3. An example of step 1 and 2 are shown.
    4. List the initiatives or actions that will be used to address the specific pain points.

    An example of areas for improvement.

    INPUT

    • Current-state assessment outputs
    • Feedback from business

    OUTPUT

    • Service Management Roadmap Communication Tool, in the Service Management Roadmap Presentation

    Materials

    • Whiteboard
    • Roadmap template

    Participants

    • All stakeholders

    Document your future state

    An example of document your furture state is shown.

    1. For each pain point document the expected behaviors, both short term and longer term.
    2. Write in terms that allow readers to understand what to expect from your service management practice.

    INPUT

    • Current-state assessment outputs
    • Feedback from business

    OUTPUT

    • Service Management Roadmap Communication Tool, in the Service Management Roadmap Presentation Template

    Materials

    • Whiteboard
    • Roadmap template

    Participants

    • All stakeholders

    If you want additional support, have our analysts guide you through this phase as part of an Info-Tech workshop

    Book a workshop with our Info-Tech analysts:

    Photo of an Info-Tech analyst is shown.

    • To accelerate this project, engage your IT team in an Info-Tech workshop with an Info-Tech analyst team.
    • Info-Tech analysts will join you and your team onsite at your location or welcome you to Info-Tech’s historic Toronto office to participate in an innovative onsite workshop.
    • Contact your account manager (www.infotech.com/account), or email Workshops@InfoTech.com for more information.

    The following are sample activities that will be conducted by Info-Tech analysts with your team:

    4.1

    A screenshot of activity 4.1 is shown.

    Identify the pain points and initiatives to address them

    Identify items that the business can relate to and initiatives or actions to address them.

    4.2

    A screenshot of activity 4.2 is shown.

    Identify short- and long-term expectations for service management

    Communicate the benefits of executing the roadmap both short- and long-term gains.

    Research contributors and experts

    Photo of Valence Howden

    Valence Howden, Principal Research Director, CIO Practice

    Info-Tech Research Group

    Valence helps organizations be successful through optimizing how they govern, design, and execute strategies, and how they drive service excellence in all work. With 30 years of IT experience in the public and private sectors, he has developed experience in many information management and technology domains, with focus in service management, enterprise and IT governance, development and execution of strategy, risk management, metrics design and process design, and implementation and improvement.

    Photo of Graham Price

    Graham Price, Research Director, CIO Practice

    Info-Tech Research Group

    Graham has an extensive background in IT service management across various industries with over 25 years of experience. He was a principal consultant for 17 years, partnering with Fortune 500 clients throughout North America, leveraging and integrating industry best practices in IT service management, service catalog, business relationship management, IT strategy, governance, and Lean IT and Agile.

    Photo of Sharon Foltz

    Sharon Foltz, Senior Workshop Director

    Info-Tech Research Group

    Sharon is a Senior Workshop Director at Info-Tech Research Group. She focuses on bringing high value to members via leveraging Info-Tech’s blueprints and other resources enhanced with her breadth and depth of skills and expertise. Sharon has spent over 15 years in various IT roles in leading companies within the United States. She has strong experience in organizational change management, program and project management, service management, product management, team leadership, strategic planning, and CRM across various global organizations.

    Related Info-Tech Research

    Build a Roadmap for Service Management Agility

    Extend the Service Desk to the Enterprise

    Bibliography

    • “CIOs Emerge as Disruptive Innovators.” CSC Global CIO Survey: 2014-2015. Web.
    • “Digital Transformation: How Is Your Organization Adapting?” CIO.com, 2018. Web.
    • Goran, Julie, Laura LaBerge, and Ramesh Srinivasan. “Culture for a digital age.” McKinsey, July 2017. Web.
    • The Qualities of Leadership: Leading Change. Cornelius & Associates, 14 April 2012.
    • Wilkinson, Paul. “Culture, Ethics, and Behavior – Why Are We Still Struggling?” ITSM Tools, 5 July 2018. Web.

    Re-Envision Enterprise Printing

    • Buy Link or Shortcode: {j2store}165|cart{/j2store}
    • member rating overall impact: 8.0/10 Overall Impact
    • member rating average dollars saved: $9,000 Average $ Saved
    • member rating average days saved: 2 Average Days Saved
    • Parent Category Name: End-User Computing Devices
    • Parent Category Link: /end-user-computing-devices
    • Enterprises may be overspending on printing, but this spend is often unknown and untracked.
    • You are locked into a traditional printer lease and outdated document management practices, hampering digital transformation.

    Our Advice

    Critical Insight

    Don’t just settle for printer consolidation: Seek to eliminate print and enlist your managed print services vendor to help you achieve that goal.

    Impact and Result

    • Identify reduction opportunities via a thorough inventory and requirements-gathering process, and educate others on the financial and non-financial benefits. Enforce reduced printing through policies.
    • Change your printing financial model to print as a service by building an RFP and scoring tool for managed print services that makes the vendor a partner in continuous innovation.
    • Leverage durable print management software to achieve vendor-agnostic governance and visibility.

    Re-Envision Enterprise Printing Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Re-Envision Enterprise Printing – A step-by-step document to help plan and execute a printer reduction project.

    This storyboard will help you plan the project, assess your current state and requirements, build a managed print services RFP and scoring process, and build continuous improvement of business processes into your operations.

    • Re-Envision Enterprise Printing – Phases 1-3

    2. Planning tools

    Use these templates and tools to plan the printer reduction project, document your inventory, assess current printer usage, and gather information on current and future requirements.

    • Enterprise Printing Project Charter
    • Enterprise Printing Roles and Responsibilities RACI Guide
    • Printer Reduction Tool
    • End-User Print Requirements Survey

    3. RFP tools

    Use these templates and tools to create an RFP for managed print services that can easily score and compare vendors.

    • Managed Print Services Vendor Assessment Questions
    • Managed Print Services RFP Vendor Proposal Scoring Tool
    • Managed Print Services RFP Template

    4. Printer policy

    Update the printer policy to express the new focus on reducing unsupported printer use.

    • Printer Policy Template

    Infographic

    Further reading

    Re-Envision Enterprise Printing

    Don't settle for printer consolidation; seek the elimination of print

    Analystperspective

    You're likely not in the printing business.
    Prepare your organization for the future by reducing print.

    Initiatives to reduce printers are often met with end-user resistance. Don't focus on the idea of taking something away from end users. Instead, focus on how print reduction fits into larger goals of business process improvement, and on opportunities to turn the vendor into a partner who drives business process improvement through ongoing innovation and print reduction.

    What are your true print use cases? Except in some legitimate use cases, printing often introduces friction and does not lead to efficiencies. Companies investing in digital transformation and document management initiatives must take a hard look at business processes still reliant on hard copies. Assess your current state to identify what the current print volume and costs are and where there are opportunities to consolidate and reduce.

    Change your financial model. The managed print services industry allows you to use a pay-as-you-go approach and right-size your print spend to the organization's needs. However, in order to do printing-as-a-service right, you will need to develop a good RFP and RFP evaluation process to make sure your needs are covered by the vendor, while also baking in assurances the vendor will partner with you for continuous print reduction.

    This is a picture of Emily Sugerman

    Emily Sugerman
    Research Analyst, Infrastructure & Operations
    Info-Tech Research Group

    Darin Stahl
    Principal Research Advisor, Infrastructure & Operations
    Info-Tech Research Group

    Executive summary

    Your Challenge

    IT directors and business operations managers face several challenges:

    • Too many known unknowns: Enterprises may be overspending on printing, but this spend is often unknown and untracked.
    • Opportunity costs: By locking into conventional printer leases and outdated document management, you are locking yourself out of the opportunity to improve business processes.

    Common Obstacles

    Printer reduction initiatives are stymied by:

    • End-user resistance: Though sometimes the use of paper remains necessary, end users often cling to paper processes out of concern about change.
    • Lack of governance: You lack insight into legitimate print use cases and lack full control over procurement of devices and consumables.
    • Overly generic RFP: Print requirements are not tailored to your organization, and your managed print services RFP does not ask enough of the vendor.

    Info-Tech's Approach

    Follow these steps to excise superfluous, costly printing:

    • Identify reduction opportunities via a thorough inventory and requirements-gathering process, and educate others on the financial and non-financial benefits. Enforce reduced printing through policies.
    • Change your printing financial model to print-as-a-service by building an RFP and scoring tool for managed print services that makes the vendor a partner in continuous innovation.
    • Leverage durable print management software to achieve vendor-agnostic governance and visibility.

    Info-Tech Insight

    Don't settle for printer consolidation: seek to eliminate print and enlist your managed print services vendor to help you achieve that goal.

    Your challenge

    This research is designed to help organizations that aim to reduce printing long term

    • Finally understand aggregate printing costs: Not surprisingly, printing has become a large hidden expense in IT. Enterprises may be overspending on printing, but this spend is often unknown and untracked. Printer consumables are purchased independently by each department, non-networked desktop printers are everywhere, and everyone seems to be printing in color.
    • Walk the walk when it comes to digital transformation: Outdated document management practices that rely on unnecessary printing are not the foundation upon which the organization can improve business processes.
    • Get out of the printing business: Hire a managed print provider and manage that vendor well.

    "There will be neither a V-shaped nor U-shaped recovery in demand for printing paper . . . We are braced for a long L-shaped decline."
    –Toru Nozawa, President, Nippon Paper Industries (qtd. in Nikkei Asia, 2020).

    Weight of paper and paperboard generated in the U.S.*

    This is an image of a graph plotting the total weight of paper and paperboard generated in the US, bu thousands of US tons.

    *Comprises nondurable goods (including office paper), containers, and packaging.

    **2020 data not available.

    Source: EPA, 2020.

    Common obstacles

    These barriers make this challenge difficult to address for many organizations:

    • Cost-saving opportunities are unclear: In most cases, nobody is accountable for controlling printing costs, so there's a lack of incentive to do so.
    • End-user attachment to paper-based processes: For end users who have been relying on paper processes, switching to a new way of working can feel like a big ask, particularly if an optimized alternative has not been provided and socialized.
    • Legitimate print use cases are undefined: Print does still have a role in some business processes (e.g. for regulatory reasons). However, these business processes have not been analyzed to determine which print use cases are still legitimate. The WFH experience during the COVID-19 pandemic demonstrated that many workflows that previously incorporated printing could be digitized. Indeed, the overall attachment to office paper is declining (see chart).
    • Immature RFP and RFP scoring methods: Outsourcing print to a managed service provider necessitates careful attention to RFP building and scoring. If your print requirements are not properly tailored to your organization and your managed print services RFP does not ask enough of the vendor, it will be harder to hold your vendor to account.

    How important is paper in your office?

    87% 77%

    Quocirca, a printer industry market research firm, found that the number of organizations for whom paper is "fairly or very important to their business" has dropped 10 percentage points between 2019 and 2021.

    Source: Quocirca, 2021.

    Info-Tech's approach

    Permanently change your company's print culture

    1. Plan your Project
    • Create your project charter, investigate end user printer behavior and reduction opportunities, gather requirements and calculate printer costs
  • Find the right managed print vendor
    • Protect yourself by building the right requirements into your RFP, evaluating candidates and negotiating from a strong position
  • Implement the new printer strategy
    • Identify printers to consolidate and eliminate, install them, and communicate updated printer policy
  • Operate
    • Track the usage metrics, service requests, and printing trends, support the printers and educate users to print wisely and sparingly
  • The Info-Tech difference:

    1. Use Info-Tech's tracking tools to finally track data on printer inventory and usage.
    2. Get to an RFP for managed print services faster through Info-Tech's requirement selection activity, and use Info-Tech's scoring tool template to more quickly compare candidates and identify frontrunners and knockouts.
    3. Use Info-Tech's guidance on print management software to decouple your need to govern the fleet from any specific vendor.

    Info-Tech's methodology for Re-Envision Enterprise Printing

    1. Strategy & planning 2. Vendor selection, evaluation, acquisition 3. Implementation & operation
    Phase steps
    1. Create project charter and assign roles
    2. Assess current state of enterprise print environments
    3. Gather current and future printer requirements
    1. Understand managed print services model
    2. Create RFP documents and score vendors
    3. Understand continuous innovation & print management software
    1. Modify printer policies
    2. Measure project success
    3. Training & adoption
    4. Plan persuasive communication
    5. Prepare for continuous improvement
    Phase outcomes
    • Documentation of project roles, scope, objectives, success metrics
    • Accurate printer inventory
    • Documentation of requirements based on end-user feedback, existing usage, and future goals
    • Finalized requirements
    • Completed RFP and vendor scoring tool
    • Managed print vendor selected, if necessary
    • Updated printer policies that reinforce print reduction focus
    • Assessment of project success

    Insight summary

    Keep an eye on the long-term goal of eliminating print

    Don't settle for printer consolidation: seek to eliminate print and enlist your managed print services vendor to help you achieve that goal.

    Persuading leaders is key

    Good metrics and visible improvement are important to strengthen executive support for a long-term printer reduction strategy.

    Tie printer reduction into business process improvement

    Achieve long-lasting reductions in print through document management and improved workflow processes.

    Maintain clarity on what types of printer use are and aren't supported by IT

    Modifying and enforcing printing policies can help reduce use of printers.

    Print management software allows for vendor-agnostic continuity

    Print management software should be vendor-agnostic and allow you to manage devices even if you change vendors or print services.

    Secure a better financial model from the provider

    Simply changing your managed print services pay model to "pay-per-click" can result in large cost savings.

    Blueprint deliverables

    Key deliverable:

    Managed Print Services RFP

    This blueprint's key deliverable is a completed RFP for enterprise managed print services, which feeds into a scoring tool that accelerates the requirements selection and vendor evaluation process.

    Managed Print Services Vendor Assessment Questions

    This is a screenshot from the Managed Print Services Vendor Assessment Questions

    Managed Print Services RFP Template

    This is a screenshot from the Managed Print Services RFP Template

    Managed Print Services RFP Vendor Proposal Scoring Tool

    This is a screenshot from the Managed Print Services RFP Vendor Proposal Scoring Tool

    Each step of this blueprint is accompanied by supporting deliverables to help you accomplish your goals:

    Enterprise Printing Project Charter

    This is a screenshot from the Enterprise Printing Project Charter

    Document the parameters of the print reduction project, your goals, desired business benefits, metrics.

    Enterprise Printing Roles and Responsibilities RACI Guide

    This is a screenshot from the Enterprise Printing Project Charter

    Assign key tasks for the project across strategy & planning, vendor selection, implementation, and operation.

    Printer Policy

    This is a screenshot from the Printer Policy

    Start with a policy template that emphasizes reduction in print usage and adjust as needed for your organization.

    Printer Reduction Tool

    This is a screenshot from the Printer Reduction Tool

    Track the printer inventory and calculate total printing costs.

    End-User Print Requirements Survey

    This is a screenshot from the End-User Print Requirements Survey

    Base your requirements in end user needs and feedback.

    Blueprint benefits

    IT benefits

    • Make the project charter for printer reduction and estimate cost savings
    • Determine your organization's current printing costs, usage, and capabilities
    • Define your organization's printing requirements and select a solution
    • Develop a printer policy and implement the policy

    Business benefits

    • Understand the challenges involved in reducing printers
    • Understand the potential of this initiative to reduce costs
    • Accelerate existing plans for modernization of paper-based business processes by reducing printer usage
    • Contribute to organizational environmental sustainability targets

    Info-Tech offers various levels of support to best suit your needs

    DIY Toolkit

    "Our team has already made this critical project a priority, and we have the time and capability, but some guidance along the way would be helpful."

    Guided Implementation

    "Our team knows that we need to fix a process, but we need assistance to determine where to focus. Some check-ins along the way would help keep us on track."

    Workshop

    "We need to hit the ground running and get this project kicked off immediately. Our team has the ability to take this over once we get a framework and strategy in place."

    Consulting

    "Our team does not have the time or the knowledge to take this project on. We need assistance through the entirety of this project."

    Diagnostics and consistent frameworks used throughout all four options

    Guided Implementation

    What does a typical GI on this topic look like?

    Phase 1 Phase 2 Phase 3

    Call #1: Scope requirements, objectives, and your specific challenges.

    Call #4: Review requirements.
    Weigh the benefits of managed print services.

    Call #6: Measure project success.

    Call #2: Review your printer inventory.
    Understand your current printing costs and usage.

    Call #5: Review completed scoring tool and RFP.

    Call #5: Review vendor responses to RFP.

    A Guided Implementation (GI) is a series of calls with an Info-Tech analyst to help implement our best practices in your organization.

    A typical GI is 8 to 12 calls over the course of 4 to 6 months.

    Phase 1

    Strategy and Planning

    Strategy & planning

    Vendor selection, evaluation, acquisition

    Implementation & Operation

    1.1 Create project charter and assign roles

    1.2 Assess current state

    1.3 Gather requirements

    2.1 Understand managed print services model

    2.2 Create RFP materials

    2.3 Leverage print management software

    3.1 Modify printer policies

    3.2 Measure project success

    3.3 Training & adoption

    3.4 Plan communication

    3.5 Prepare for continuous improvement

    Re-Envision Enterprise Printing

    • This phase will walk you through the following activities:
    • Create a list of enterprise print roles and responsibilities
    • Create project charter
    • Inventory printer fleet and calculate printing costs
    • Examine current printing behavior and identify candidates for device elimination
    • Gather requirements, including through end user survey

    This phase involves the following participants:

    • IT director/CIO
    • Business operations manager
    • Project manager

    Step 1.1

    Create project charter and assign roles

    Outcomes of this step

    Completed Project Charter with RACI chart

    Phase 1: Strategy and Planning

    • Step 1.1 Create project charter and assign roles
    • Step 1.2 Assess current state
    • Step 1.3 Gather requirements

    This step involves the following participants:

    • IT director/CIO
    • Business operations manager
    • Project manager

    Activities in this step

    • Create a list of enterprise print roles and responsibilities
    • Create project charter

    1.1 Create project charter

    Use the project charter to clearly define the scope and avoid scope creep

    Identify project purpose

    • Why is the organization taking on this project? What are you trying to achieve?
    • What is the important background you need to document? How old is the fleet? What kinds of printer complaints do you get? What percentage of the IT budget does printing occupy?
    • What specific goals should this project achieve? What measurable financial and non-financial benefits do these goals achieve?

    Identify project scope

    • What functional requirements do you have?
    • What outputs are expected?
    • What constraints will affect this project?
    • What is out of scope for this project?

    What are the main roles and responsibilities?

    • Who is doing what for this project?

    How will you measure success?

    • What are the project's success metrics and KPIs?

    Enterprise Printing Project Charter

    This is a screenshot from the Enterprise Printing Project Charter

    Anticipate stakeholder resistance

    Getting management buy-in for printer reduction is often one of the biggest challenges of the project.

    Challenge Resolution
    Printer reduction is not typically high on the priority list of strategic IT initiatives. It is often a project that regularly gets deferred. The lack of an aggregate view of the total cost of printing in the environment could be one root cause, and what can't be measured usually isn't being managed. Educate and communicate the benefits of printer reduction to executives. In particular, spend time getting buy-in from the COO and/or CFO. Use Info-Tech's Printer Reduction Tool to show executives the waste that is currently being generated.
    Printers are a sensitive and therefore unpopular topic of discussion. Executives often see a trade-off: cost savings versus end-user satisfaction. Make a strong financial and non-financial case for the project. Show examples of other organizations that have successfully consolidated their printers.

    Info-Tech Insight

    If printer reduction is not driven and enforced from the top down, employees will find ways to work around your policies and changes. Do not attempt to undertake printer reduction initiatives without alerting executives. Ensure visible executive support to achieve higher cost savings.

    Align the printer reduction project to org goals to achieve buy-in

    A successful IT project demonstrates clear connections to business goals

    Which business and organizational goals and drivers are supported by IT's intention to transform its printing ecosystem? For example,

    Legislation: In 2009, the Washington House of Representatives passed a bill requiring state agencies to implement a plan to reduce paper consumption by 30% (State of Washington, 2009). The University of Washington cites this directive as one of the drivers for their plans to switch fully to electronic records by 2022 (University of Washington, n.d.).

    Health care modernization: Implementing electronic health records; reducing paper charts.

    Supply chain risk reduction: In 2021, an Ontario district school board experienced photocopier toner shortages and were forced to request schools to reduce printing and photocopying: "We have recommended to all locations that the use of printing be minimized as much as possible and priority given to the printing of sensitive and confidential documentation" (CBC, 2021).

    Identify overall organizational goals in the following places:

    • Company mission statements
    • Corporate website
    • Business strategy documents
    • Other IT strategy documents
    • Executives

    Document financial and non-financial benefits

    Financial benefits: Printer reduction can reduce your printing costs and improve printing capabilities.

    • Printer reduction creates a controlled print environment; poorly controlled print environments breed unnecessary costs.
    • Cost savings can be realized through:
      • Elimination of cost-efficient inkjet desktop printers.
      • Elimination of high-cost, inefficient, or underutilized printers.
      • Sharing of workshop printers between an optimal number of end users.
      • Replacing separate printers, scanners, copiers, and fax machines with. multi-function devices.
    • Cost savings can be achieved through a move to managed print services, if you negotiate the contract well and manage the vendor properly. The University of Washington estimated a 20-25% cost reduction under a managed print services model compared to the existing lease (University of Washington, "What is MPS").

    Non-financial benefits: Although the main motivation behind printer reduction is usually cost savings, there are also non-financial benefits to the project.

    • Printer reduction decreases physical space required for printers
    • Printer reduction meets employee and client environmental demands
      • Printer reduction can reduce the electricity and consumables used
      • Reduction in consumables means reduced hazardous waste from consumables and devices
    • Printer reduction can result in better printing capabilities
      • Moving to a managed print services model can provide you with better printing capabilities with higher availability

    Assign responsibility to track print device costs to IT

    Problem:
    Managers in many organizations wrongly assume that since IT manages the printer devices, they also already manage costs.

    However, end users typically order printer devices and supplies through the supplies/facilities department, bypassing any budget approval process, or through IT, which does not have any authority or incentive to restrict requests (when they're not measured against the controlling of printer costs).

    Organization-wide printer usage policies are rarely enforced with any strictness.

    Without systematic policy enforcement, end-user print behavior becomes frivolous and generates massive printing costs.

    Solution:
    Recommend all print device costs be allocated to IT.

    • Aggregate responsibility: Recommend that all printer costs be aggregated under IT's budget and tracked by IT staff.
    • Assign accountability: Although supplies may continually be procured by the organization's supplies/facilities department, IT should track monthly usage and costs by department.
    • Enforce policy: Empower IT with the ability to enforce a strict procurement policy that ensures all devices in the print environment are approved models under IT's control. This eliminates having unknown devices in the printer fleet and allows for economies of scale to be realized from purchasing standardized printing supplies.
    • Track metrics: IT should establish metrics to measure and control each department's printer usage and flat departments that exceed their acceptable usage amounts.

    Assign accountability for the initiative

    Someone needs to have accountability for both the printer reduction tasks and the ongoing operation tasks, or the initiative will quickly lose momentum.

    Customize Info-Tech's Enterprise Printing Roles and Responsibilities RACI Guide RACI chart to designate project roles and responsibilities to participants both inside and outside IT.

    These tasks fall under the categories of:

    • Strategy and planning
    • Vendor selection, evaluation, and acquisition
    • Implementation
    • Operate

    Assign a RACI: Remember the meaning of the different roles

    • Responsible (does the work on a day-to-day basis)
    • Accountable (reviews, signs off on, and is held accountable for outcomes)
    • Consulted (input is sought to feed into decision making)
    • Informed (is given notification of outcomes)

    As a best practice, no more than one person should be responsible or accountable for any given process. The same person can be both responsible and accountable for a given process, or it could be two different people.

    Avoid making someone accountable for a process if they do not have full visibility into the process for appropriate oversight, or do not have time to give the process sufficient attention.

    The Enterprise Printing Roles and Responsibilities RACI Guide can be used to organize and manage these tasks.

    This is a screenshot from the Enterprise Printing Roles and Responsibilities RACI Guide

    Define metrics to measure success

    Track your project success by developing and tracking success metrics

    Ensure your metrics relate both to business value and customer satisfaction. "Reduction of print" is a business metric, not an experience metric.

    Frame metrics around experience level agreements (XLAs) and experience level objectives (XLOs): What are the outcomes the customer wants to achieve and the benefits they want to achieve? Tie the net promoter score into the reporting from the IT service management system, since SLAs are still needed to tactically manage the achievement of the XLOs.

    Use the Metrics Development Workbook from Info-Tech's Develop Meaningful Service Metrics to define:

    • Relevant stakeholders
    • Their goals and pain points
    • The success criteria that must be met to achieve these goals
    • The key indicators that must be measured to achieve these goals from an IT perspective
    • What the appropriate IT metrics are, based on all of the above

    Metrics could include

    • User satisfaction
    • Print services net promoter model
    • Total printing costs
    • Printer availability (uptime)
    • Printer reliability (mean time between failures)
    • Total number of reported incidents
    • Mean time for vendor to respond and repair

    Info-Tech Insight:

    Good metrics and visible improvement are important to strengthen executive support for a long-term printer reduction strategy.

    Step 1.2

    Assess current state

    Outcomes of this step

    • Aggregate view of your printer usage and costs

    Strategy and Planning

    This step involves the following participants:

    • IT director/CIO
    • Business operations manager
    • Project manager

    Activities in this step

    • 1.2. Inventory your printer fleet: Office walk-around
    • 1.2 Inventory your printer fleet: Collect purchase receipts/statements/service records
    • 1.3 Calculate printing costs

    Create an aggregate view of your printer usage and costs

    Problem: Lack of visibility

    • Most organizations are unaware of the savings potential in reducing print due to a lack of data.
    • Additionally, organizations may have inappropriately sized devices for their workloads.
    • Often, nobody is responsible for managing the printers collectively, resulting in a lack of visibility into printing activity. Without this visibility, it is difficult to muster executive commitment and support for printer reduction efforts.
    • The first step to eliminating your printers is to inventory all the printers in the organization and look at an aggregate view of the costs. Without understanding the cost saving potential, management will likely continue to avoid printer changes due to the idea's unpopularity with end users.
    • Valid use cases for printers will likely still remain, but these use cases should be based on a requirements analysis.
    This is a screenshot from the Printer Reduction Tool. It includes the Printer Inventory, and a table with the following column headings: Device Type; Specific Device; Networked; Manufacturer; Model; Serial #; Office Location; Device Owner; # users Supported; Monthly Duty; Page Count to; Device Age; Remaining Useful; # Pages printer/month; % Utilization

    Create visibility through by following these steps:

    1. Office walk-around: Most organizations have no idea how many printers they have until they walk around the office and physically count them. This is especially true in cases where management is allowed to purchase personal printers and keep them at their desks. An office walk-around is often necessary to accurately capture all the printers in your inventory.
    2. Collect purchase receipts/statements/service records: Double-check your printer inventory by referring to purchase receipts, statements, and service records.
    3. Identify other sources of costs: Printer purchases only make up a small fraction of total printing costs. Operating costs typically account for 95% of total printer costs. Make sure to factor in paper, ink/toner, electricity, and maintenance costs.

    1.2.1 Inventory your printer fleet: part 1

    Office walk-around

    1. Methodically walk around the office and determine the following for each printer:
      • Device type
      • Make, model, serial number
      • Location
      • Number of users supported
      • Device owner
      • Type of users supported (department, employee position)
    2. Record printer details in Tab 1 of Info-Tech's Printer Reduction Tool. Collaborate with the accounting or purchasing department to determine the following for each printer recorded:
      • Purchase price/date
      • Monthly duty cycle
      • Estimated remaining useful life
      • Page count to date

    Input

    Output
    • Existing inventory lists
    • Visual observation
    • Inventory of office printers, including their printer details

    Materials

    Participants

    • Notepad
    • Pen
    • Printer Reduction Tool
    • IT director
    • IT staff

    Download the Printer Reduction Tool

    1.2.2 Inventory your printer fleet:
    part 2

    Collect purchase receipts/statements/service records

    1. Ask your purchasing manager for purchase receipts, statements, and service records relating to printing.
    2. For documents found, match the printer with your physical inventory. Add any printers found that were not captured in the physical inventory count. Record the following:
      1. Device type
      2. Make, model, serial number
      3. Location
      4. Number of users supported
      5. Device owner
      6. Type of users supported (department, employee position)
    3. 3. Collaborate with the accounting or purchasing department to determine the following for each printer recorded:
      1. Purchase price/date
      2. Monthly duty cycle
      3. Estimated remaining useful life
      4. Page count to date
    4. Enter the data in Tab 1 of the Printer Reduction Tool

    Input

    Output
    • Purchase receipts
    • Statements
    • Service records
    • Printer inventory cross-checked with paperwork

    Materials

    Participants

    • Printer inventory from previous activity
    • IT director
    • IT staff
    • Purchasing manager

    Download the Printer Reduction Tool

    1.2.3 Calculate your printing costs

    Collect purchase receipts/statements/service records

    • Collect invoices, receipts, and service records to sum up the costs of paper, ink or toner, and maintenance for each machine. Estimate electricity costs.
    • Record your costs in Tab 2 of the Printer Reduction Tool.
    • Review the costs per page and per user to look for particularly expensive printers and understand the main drivers of the cost.
    • Review your average monthly cost and annual cost per user. Do these costs surprise you?

    Input

    Output
    • Invoices, receipts, service records for
    • Cost per page and user
    • Average monthly and annual cost

    Materials

    Participants

    • Printer Reduction Tool
    • IT director
    • IT staff

    Step 1.3

    Gather printing requirements

    Outcomes of this step

    • Understanding of the organization's current printing behavior and habits
    • Identification of how industry context and digitization of business processes have impacted current and future requirements

    This step involves the following participants:

    • IT director
    • IT staff
    • Rest of organization

    Activities in this step

    • Examine current printing behavior and habits
    • Administer end-user survey
    • Identify current requirements
    • Identify future requirements

    Requirements Gathering Overview

    1. Identify opportunities to go paperless
      • Determine where business process automation is occurring
      • Align with environmental and sustainability campaigns
    2. Identify current requirements
      • Review the types of document being printed and the corresponding features needed
      • Administer end-user survey to understand user needs and current printer performance
    3. Identify future requirements
    • Identify future requirements to avoid prematurely refreshing your printer fleet
  • Examine industry-specific/ workflow printing
    • Some industries have specific printing requirements such as barcode printing accuracy. Examine your industry-specific printing requirements
  • Stop: Do not click "Print"

    The most effective way to achieve durable printing cost reduction is simply to print less.

    • Consolidating devices and removing cost-inefficient individual printers is a good first step to yielding savings.
    • However, more sustainable success is achieved by working with the printer vendor(s) and the business on continuous innovation via proposals and initiatives that combine hardware, software, and services.
    • Sustained print reduction depends on separate but related business process automation and digital innovation initiatives.

    Info-Tech Insight:

    Achieve long-lasting reductions in print through document management and improved workflow processes.

    Leverage Info-Tech research to support your business' digital transformation

    This is an image of the title page from Info-Tech's Define your Digital Business Strategy blueprint.

    Define how changes to enterprise printing fit into digital transformation plans

    Identify opportunities to go paperless

    The "paperless office" has been discussed since the 1970s. The IT director alone does not have authority to change business processes. Ensure the print reduction effort is tied to other strategies and initiatives around digital transformation. Working on analog pieces of paper is not digital and may be eroding digital transformation process.

    Leverage Info-Tech's Assert IT's Relevance During Digital Transformations to remind others that modernization of the enterprise print environment belongs to the discussion around increasing digitized support capabilities.

    1. Digital Marketing

    2. Digital Channels

    3. Digitized Support Capabilities

    4. Digitally Enabled Products

    5. Business Model Innovation

    Manage Websites

    E-Channel Operations

    Workforce Management

    Product Design

    Innovation Lab Management

    Brand Management

    Product Inventory Management

    Digital Workplace Management

    Portfolio Product Administration

    Data Sandbox Management

    SEO

    Interactive Help

    Document Management

    Product Performance Measurement

    Innovation Compensation Management

    Campaign Execution

    Party Authentication

    Eliminate business process friction caused by print

    Analyze workflows for where they are still using paper. Ask probing questions about where paper still adds value and where the business process is a candidate for paperless digital transformation

    • Is this piece of paper only being used to transfer information from one application to another?
    • What kind of digitalization efforts have happened in the business as a result of the COVID-19 pandemic? Which workflows have digitized on their own?
    • Where has e-signature been adopted?
    • Is this use of paper non-negotiable (e.g. an ER triage that requires a small printer for forms; the need for bank tellers to provide receipts to customers)?
    • Do we have compliance obligations that require us to retain a paper process?
    • What is getting printed? Who is printing the most? Identify if there are recurring system-generated reports being printed daily/weekly/quarterly that are adding to the volume. Are reports going directly from staff mailboxes to a recycling bin?
    • Does our print financial model incentivize the transformation of business processes, or does it reinforce old habits?
    • What services, software, and solutions for document management and business process analysis does our managed print services vendor offer? Can we involve the vendor in the business transformation conversation by including an innovation clause in the next contract (re)negotiation to push the vendor to offer proposals for projects that reduce print?

    Develop short-term and long-term print reduction strategies

    Short-term strategies

    • Consolidate the number of printers you have.
    • Determine whether to outsource printing to a managed services provider and make the move.
    • Enable print roaming and IT verification.
    • Require user-queued print jobs to be authenticated at a printer to prevent print jobs that are lost or not picked up.
    • Set up user quotas.
    • Provide usage records to business managers so they can understand the true cost of printing.
    • User quotas may create initial pushback, but they lead users to ask themselves whether a particular print job is necessary.
    • Renegotiate print service contracts.
    • Revisit contracts and shop around to ensure pricing is competitive.
    • Leverage size and centralization by consolidating to a single vendor, and use the printing needs of the entire enterprise to decrease pricing and limit future contractual obligations.
    • Train users on self-support.
    • Train users to remedy paper jams and move paper in and out of paper trays.

    Long-term strategies

    • Promote a paperless culture by convincing employees of its benefits (greater cost savings, better security, easier access, centralized repository, greener).
    • Educate users to use print area wisely.
    • Develop campaigns to promote black and white printing or a paperless culture.

    Info-Tech Insight:

    One-time consolidation initiatives leave money on the table. The extra savings results from changes in printing culture and end-user behavior.

    Examine current printing behavior and habits

    It's natural for printer usage and printing costs to vary based on office, department, and type of employee. Certain jobs simply require more printing than others.

    However, the printing culture within your organization likely also varies based on

    • office
    • department
    • type of employee

    Examine the printing behaviors of your employees based on these factors and determine whether their printing behavior aligns with the nature of their job.

    Excessive printing costs attributed to departments or groups of employees that don't require much printing for their jobs could indicate poor printing culture and potentially more employee pushback.

    Examine current printing behavior and habits, and identify candidates for elimination

    1. Go to Tab 3 of your Printer Reduction Tool ("Usage Dashboard Refresh"). Right-click each table and press "Refresh."
    2. Go to Tab 4 of your Printer Reduction Tool ("Usage Dashboard") to understand the following:
      1. Average printer utilization by department
      2. Pages printed per month by department
      3. Cost per user by department
    3. Take note of the outliers and expensive departments.
    4. Review printer inventory and printer use rates on Tab 5.
    5. Decide which printers are candidates for elimination and which require more research.
    6. If already working in a managed print services model, review the vendor's recommendations for printer elimination and consolidation.
    7. Mark printers that could be eliminated or consolidated.

    Input

    Output
    • Discussion
    • Understanding of expensive departments and other outliers

    Materials

    Participants

    • Printer Reduction Tool
    • IT director/ business operations
    • Business managers

    Administer end-user survey

    Understand end-user printing requirements and current printer performance through an end-user survey

    1. Customize Info-Tech's End-User Print Requirements Survey to help you understand your users' needs and the current performance of your printer fleet.
    2. Send the survey to all printer users in the organization.
    3. Collect the surveys and aggregate the requirements of users in each department.
    4. Record the survey results in the "Survey Results" tab.

    Input

    Output
    • End-user feedback
    • Identification of outliers and expensive departments

    Materials

    Participants

    • End-User Print Requirements Survey template
    • IT director
    • IT staff
    • Rest of organization

    Download the End-User Print Requirements Survey

    Info-Tech Insight:

    Use an end-user printer satisfaction survey before and after any reduction efforts or vendor implementation, both as a requirement-gathering user input and to measure/manage the vendor.

    Identify your current requirements

    Collect all the surveys and aggregate user requirements. Input the requirements into your Printer Reduction Tool.

    Discussion activity:

    • Review the requirements for each department and discuss:
    • What is this device being used for (e.g. internal documents, external documents, high-quality graphics/color)?
    • Based on its use case, what kinds of features are needed (e.g. color printing, scanning to email, stapling)?
    • Is this the right type of device for its purpose? Do we need this device, or can it be eliminated?
    • Based on its use case, what kinds of security features are needed (e.g. secure print release)?
    • Are there any compliance requirements that need to be satisfied (e.g. PCI, ITAR, HIPAA)?
    • Based on its use case, what's the criticality of uptime?
    • What is this device's place in the organization's workflow? What are its dependencies?
    • With which systems is the device compatible? Is it compatible with the newer operating system versions? If not, determine whether the device is a refresh candidate.

    Input

    Output
    • Survey results and department requirements
    • List of current requirements

    Materials

    Participants

    • N/A
    • IT director
    • IT staff

    Identify your future requirements

    Prepare your printer fleet for future needs to avoid premature printer refreshes.

    Discussion activity:

    • Review the current requirements for each department's printers and discuss whether the requirements will meet the department's printing needs over the next 10 years.
    • What is this device going to be used for in the next 10 years?
    • Will use of this device be reduced by plans to increase workflow digitization?
    • Based on its use case, what kinds of features are needed?
    • Is this the right type of device for its purpose?
    • Based on its use case, what kinds of security features are needed?
    • Based on its use case, what is the criticality of uptime?
    • Is this device's place in the organization's workflow going to change? What are its dependencies?
    • Reassess your current requirements and make any changes necessary to accommodate for future requirements.

    Input

    Output
    • Discussion
    • List of future requirements

    Materials

    Participants

    • N/A
    • IT director
    • IT staff

    Examine requirements specific to your industry and workflow

    Some common examples of industries with specific printing requirements:

    • Healthcare
      • Ability to comply with HIPAA requirements
      • High availability and reliability with on-demand support and quick response times
      • Built-in accounting software for billing purposes
      • Barcode printing for hospital wristbands
      • Fax requirements
    • Manufacturing
      • Barcoding technology
      • Ability to meet regulations such as FDA requirements for the pharmaceutical industry
      • Ability to integrate with ERP systems
    • Education
      • Password protection for sensitive student information
      • Test grading solutions
      • Paper tests for accessibility needs

    Phase 2

    Vendor Selection, Evaluation, Acquisition

    Strategy & planning

    Vendor selection, evaluation, acquisition

    Implementation & Operation

    1.1 Create project charter and assign roles

    1.2 Assess current state

    1.3 Gather requirements

    2.1 Understand managed print services model

    2.2 Create RFP materials

    2.3 Leverage print management software

    3.1 Modify printer policies

    3.2 Measure project success

    3.3 Training & adoption

    3.4 Plan communication

    3.5 Prepare for continuous improvement

    Re-Envision Enterprise Printing

    • This phase will walk you through the following activities:
    • Define managed print services RFP requirement questions
    • Create managed print services RFP and scoring tool
    • Score the RFP responses

    This phase involves the following participants:

    • IT director/CIO
    • Business operations manager
    • Project manager

    Change your financial model

    The managed print services industry allows you to use a pay-as-you-go approach and right-size your print spend to the organization's needs.

    Avoid being locked into a long lease where the organization pays a fixed monthly fee whether the printer runs or not.

    Instead, treat enterprise printing as a service, like the soda pop machine in the break room, where the vendor is paid when the device is used. If the vending machine is broken, the vendor is not paid until the technician restores it to operability. Printers can work the same way.

    By moving to a per click/page financial model, the vendor installs and supports the devices and is paid whenever a user prints. Though the organization pays more on a per-click/page basis compared to a lease, the vendor is incentivized to right-size the printer footprint to the organization, and the organization saves on monthly recurring lease costs and maintenance costs.

    Right-size commitments: If the organization remains on a lease instead of pay-per-click model, it should right-size the commitment if printing drops below a certain volume. In the agreement, include a business downturn clause that allows the organization to right-size and protect itself in the event of negative growth.

    Understand the managed print services model and its cost savings

    Outsourcing print services can monitor and balance your printers and optimize your fleet for efficiency. Managed print services are most appropriate for:

    • Organizations engaging in high-volume, high-quality print jobs with growing levels of output.
    • Organizations with many customer-facing print jobs.

    There are three main managed printing service models. Sometimes, an easy switch from a level pay model to a pay-per-click model can result in substantial savings:

    Level Pay

    • Flat rate per month based on estimates.
    • Attempts to flatten IT's budgeting so printing costs are consistent every month or every year (for budgeting purposes). At the end of the year, the amount of supplies used is added up and compared with the initial estimates and adjusted accordingly.
    • The customer pays the same predictable fee each month every year, even if you don't meet the maximum print quantity for the pay. Increased upcharge for quantities exceeding maximum print quantity.

    Base Plus Click

    • Fixed base payment (lease or rental) + pay-per-sheet for services.
    • In addition to the monthly recurring base cost, you pay for what you use. This contract may be executed with or without a minimum monthly page commitment. Page count through remote monitoring technologies is typically required.

    Pay Per Click

    • Payment is solely based on printing usage.
    • Printing costs will likely be the lowest with this option, but also the most variable.
    • This option requires a minimum monthly page commitment and/or minimum term.

    Info-Tech Insight:

    Vendors typically do not like the pay-per-click option and will steer businesses away from it. However, this option holds the vendor accountable for the availability and reliability of your printers, and Info-Tech generally recommends this option.

    Compare financials of each managed print services option

    Your printing costs with a pay-per-click model are most reflective of your actual printer usage. Level pay tends to be more expensive, where you need to pay for overages but don't benefit from printing less than the maximum allocated.

    See the below cost comparison example with level pay set at a maximum of 120,000 impressions per month. In the level pay model, the organization was paying for 120,000 sheets in the month it only used 60,000 impressions, whereas it would have been able to pay just for the 60,000 sheets in the pay-per-click model.

    This image contains tables with the column headings: Impressions per month; Total Cost; Average Cost per Impression; for each of the following categories: Level Pay; Base Plus Click; Pay Per Click

    Financial comparison case study

    This organization compared estimated costs over a 36-month period for the base-plus-click and pay-per-page models for Toshiba E Studio 3515 AC Digital Color Systems.

    Base-plus-click model

    Monthly recurring cost

    Avg. impressions per month

    Monthly cost

    Monthly cost

    "Net pay per click"

    Cost over 36-month period

    A fixed lease cost each month, with an additional per click/page charge

    $924.00

    12,000 (B&W)

    $0.02 (B&W)

    $1,164.00 (B&W)

    $0.097 (B&W)

    $41,904 (B&W)

    5,500 (Color)

    $0.09 (Color)

    $495.00 (Color)

    $0.090 (Color)

    $17,820 (Color)

    Base-plus-click model

    Monthly recurring cost

    Avg. impressions per month

    Monthly cost

    Monthly cost

    "Net pay per click"

    Cost over 36-month period

    No monthly lease cost, only per-image charges

    0.00

    12,000 (B&W)

    $0.06 (B&W)

    $720.00 (B&W)

    $0.060 (B&W)

    $25,920 (B&W)

    5,500 (Color)

    $0.12 (Color)

    $660.00 (Color)

    $0.120 (Color)

    $23,760 (Color)

    Results

    Though the per-image cost for each image is lower in the base-plus-click model, the added monthly recurring costs for the lease means the "net pay per click" is higher.

    Overall, the pay-per-page estimate saved $10,044 over a 36-month period for this device.

    Bake continuing innovation into your requirements

    Once you are in the operation phase, you will need to monitor and analyze trends in company printing in order to make recommendations for the future and to identify areas for possible savings and/or asset optimization.

    Avoid a scenario where the vendor drops the printer in your environment and returns only for repairs. Engage the vendor in this continuous innovation work:

    In the managed services agreement, include a proviso for continuous innovation where the vendor has a contractual obligation to continually look at the business process flow and bring yearly proposals to show innovation (e.g. cost reductions; opportunities to reduce print, which allows the vendor to propose document management services and record keeping services). Leverage vendors who are building up capabilities to transform business processes to help with the heavy lifting.

    Establish a vision for the relationship that goes beyond devices and toner. The vendor can make a commitment to continuous management and constant improvement, instead of installing the devices and leaving. Ideally, this produces a mutually beneficial situation: The client asks the vendor to sell them ways to mature and innovate the business processes, while the vendor retains the business and potentially sells new services. In order to retain your business, the vendor must continue to learn and know about your business.

    The metric of success for your organization is the simple reduction in printed copies overall. The vendor success metric would be proposals that may combine hardware, software, and services that provide cost-effective reductions in print through document management and workflow processes. The vendors should be keen to build this into the relationship since the services delivery has a higher margin for them.

    Sample requirement wording:

    "Continuing innovation: The contractor initiates at least one (1) project each year of the contract that shows leadership and innovation in solutions and services for print, document management, and electronic recordkeeping. Bidders must describe a sample project in their response, planning for an annual investment of approximately 50 consulting hours and $10,000 in hardware and/or software."

    Reward the vendor for performance instead of "punishing" them for service failures

    Problem: Printer downtime and poor service is causing friction with your managed service provider (MSP).

    MSPs often offer clients credit requests (service credits) for their service failures, which are applied to the previous month's monthly recurring charge. They are applied to the last month's MRC (monthly reoccurring charges) at the end of term and then the vendor pays out the residual.

    However, while common, service credits are not always perceived to be a strong incentive for the provider to continually focus on improvement of mean time to respond or mean time to repair.

    Solution: Turn your vendor into a true partner by including an "earn back" condition in the contract.

    • Engage the vendor as a true partner within a relationship based upon service credits.
    • Suggest that the vendor include a minor change to the non-performance processes within the final agreement: the vendor implements an "earn back" condition in the agreement.
    • Where a bank of service credits exists because of non-performance, if the provider exceeds the SLA performance metrics for a number of consecutive months (two is common), then a given number of prior credits received by the client are returned to the provider as a reward for improved performance.
    • This can be a useful mechanism to drive improved performance.

    Leverage enterprise print management software

    Printers are commoditized and can come and go, but print management software enables the governance, compliance, savings and visibility necessary for the transformation

    • Printer management solutions range from tools bundled with ink-jet printers that track consumables' status, to software suites that track data for thousands of print devices.
    • Typically, these solutions arrive in enterprises as part of larger managed services printing engagements, bundled with hardware, financing, maintenance, and "services."
    • Bundling print management software means that customers very rarely seek to acquire printing management software alone.
    • Owing to the level of customization (billing, reporting, quotas, accounts, etc.) switching print management software solutions is also rare. The work you put into this software will remain with IT regardless of your hardware.
    • Durability of print management software is also influenced by the hardware- and technology-agnostic nature of the solutions (e.g. swapping one vendor's devices for another does not trigger anything more than a configuration change in print management software.)

    Include enterprise print management requirements in the RFP

    Ask respondents to describe their managed services capabilities and an optional on-premises, financed solution with these high-level capabilities.

    Select the appropriate type of print management software

    Vendor-provided solutions are adequate control for small organizations with simple print environments

    • Suitable for small organizations (<100 users).
    • Software included with print devices can pool print jobs, secure access, and centralize job administration.
    • Dealing with complex sales channels for third-party vendors is likely a waste of resources.

    SMBs with greater print control needs can leverage mid-level solutions to manage behavior

    • Suitable for mid-size organizations (<500 users).
    • Mid-level software can track costs, generate reports, and centralize management.
    • Solutions start at $500 but require additional per-device costs.

    Full control solutions will only attract large organizations with a mature print strategy

    • Full control solutions tend to be suitable for large organizations (>500 users) with complex print environments and advanced needs.
    • Full control software allows for absolute enforcement of printing policies and full control of printing.
    • Expect to spend thousands for a tailored solution that will save time and guide cost savings.

    Enterprise print management software features

    The feature set for these tools is long and comprehensive. The feature list below is not exhaustive, as specific tools may have additional product capabilities.

    Print Management Software Features

    Hardware-neutral support of all major printer types and operating systems (e.g. direct IP to any IPP-enabled printer along with typical endpoint devices) Tracking of all printing activity by user, client account, printer, and document metadata
    Secure print on demand (Secure print controls: User Authenticated Print Release, Pull Printing) Granular print cost/charging, allowing costs to be assigned on a per-printer basis with advanced options to charge different amounts based on document type (e.g. color, grayscale or duplex), page size, user or group
    Managed and secured mobile printing (iOS/Android), BYOD, and guest printing DaaS/VDI print support
    Printer installation discovery/enablement, device inventory/management Auditing/reporting, print audit trail using document attributes to manage costs/savings, enforce security and compliance with regulations and policies
    Monitoring print devices, print queues, provide notification of conditions Watermarking and/or timestamping to ensure integrity and confidentially/classification of printed documents some solutions support micro font adding print date, time, user id and other metadata values discreetly to a page preventing data leakage
    Active Directory integration or synchronization with LDAP user accounts Per-user quotas or group account budgets
    Ability to govern default print settings policies (B&W, double-sided, no color, etc.)

    Get to the managed print services RFP quicker

    Jumpstart your requirements process using these tools and exercises

    Vendor Assessment Questions

    Use Info-Tech's catalog of commonly used questions and requirements in successful acquisition processes for managed print services. Ask the right questions to secure an agreement that meets your needs. If you are already in a contract with managed print services, take the opportunity of contract renewal to improve the contract and service.

    RFP Template and "Schedule 1" Attachment

    Add your finalized assessment questions into this table, which you will attach to your RFP. The vendor answers questions in this "Schedule 1" attachment and returns it to you.

    RFP Scoring Tool

    Aggregate the RFP responses into this scoring tool to identify the frontrunners and candidates for elimination. Since the vendors are asked to respond in a standard format, it is easier to bring together all the responses to create a complete view of your options.

    Define RFP requirement questions

    Include the right requirements for your organization, and avoid leaving out important requirements that might have been overlooked.

    1. Download the Managed Print Services Vendor Assessment Questions tool. Use this document as a "shopping list" to jumpstart an initial draft of the RFP and, more importantly, scoring requirements.
    2. Review the questions in the context of your near- and long-term printer outsourcing needs. Consider your environment, your requirements, and goals. Include other viewpoints from the RACI chart from Phase 1.
    3. Place an 'X' in the first column to retain the question. Edit the wording of the question if required, based on your organizational needs.
    4. Use the second column to indicate which section of the RFP to include the question in.

    Input

    Output
    • Requirements from Phase 1.3
    • Completed list of requirement questions

    Materials

    Participants

    • Managed Print Services Vendor Assessment Questions tool
    • IT director/business operations
    • Other roles from the RACI chart completed in Phase 1

    Download the Managed Print Services Vendor Assessment Questions tool

    Create RFP scoring tool and RFP

    1. Enter the requirements questions into the scoring tool on Tabs 2 and 4.
    2. Tab 2: Create scoring column for each vendor. You will paste in their responses here.
    3. Edit Tabs 3 and 4 so they align with what you want the vendor to see. Copy and paste Tab 3 and Tab 4 into a new document, which will serve as a "Schedule 1" attachment to the RFP package the vendor receives.
    4. Complete the RFP template. Describe your current state and current printer hardware (documented in the earlier current-state assessment). Explain the rules of how to respond and how to fill out the Schedule 1 document. Instruct each vendor to fill in their responses to each question along with any notes, and to reply with a zip file that includes the completed RFP package along with any marketing material needed to support their response.
    5. Send a copy of the RFP and Schedule 1 to each vendor under consideration.

    Input

    Output
    • Completed list of requirement questions from previous activity
    • RFP Scoring tool
    • Completed RFP and schedule 1 attachment

    Materials

    Participants

    • Managed Print Services RFP Vendor Proposal Scoring Tool
    • Managed Print Services RFP
    • IT director/business operations

    Download the Managed Print Services RFP Vendor Proposal Scoring Tool

    Download the Managed Print Services RFP template

    Score RFP responses

    1. When the responses are returned, copy and paste each vendor's results from Schedule 1 into Tab 2 of the main scoring tool.
    2. Evaluate each RFP response against the RFP criteria based on the scoring scale.
    3. Send the completed scoring tool to the CIO.
    4. Set up a meeting to discuss the scores and generate shortlist of vendors.
    5. Conduct further interviews with shortlisted vendors for due diligence, pricing, and negotiation discussions.
    6. Once a vendor is selected, review the SLAs and contract and develop a transition plan.

    Input

    Output
    • Completed Managed Print Services RFP Vendor Proposal Scoring Tool
    • Shortlist or final decision on vendor

    Materials

    Participants

    • N/A
    • IT director/business operations

    Info-Tech Insight:

    The responses from the low-scoring vendors still have value: these providers will likely provide ideas that you can then leverage with your frontrunner, even if their overall proposal did not score highly.

    Phase 3

    Implementation & Operation

    Strategy & planning

    Vendor selection, evaluation, acquisition

    Implementation & Operation

    1.1 Create project charter and assign roles

    1.2 Assess current state

    1.3 Gather requirements

    2.1 Understand managed print services model

    2.2 Create RFP materials

    2.3 Leverage print management software

    3.1 Modify printer policies

    3.2 Measure project success

    3.3 Training & adoption

    3.4 Plan communication

    3.5 Prepare for continuous improvement

    Re-Envision Enterprise Printing

    This phase will walk you through the following activities:

    • Update your enterprise printer policies
    • Readminister end-user survey to measure project success

    This phase involves the following participants:

    • IT director/CIO
    • Business operations manager
    • Project manager

    Modify your printer policies

    Review and modify Info-Tech's Printer Policy Template to support your print reduction goals

    Consider that your goal is to achieve printer reduction. Discuss with your team how strict it needs to be to truly reset behavior with printers. Many organizations struggle with policy enforcement. Firm language in the policy may be required to achieve this goal. For example,

    • IT only supports the printers acquired through the managed print service. Personal desktop printers are not supported by IT. Expense statements will not be accepted for non-supported printers.
    • Create a procurement policy where all device requests need justification and approval by department managers and IT. Have a debate over what the extreme exceptions would be. Legitimate exceptions must go through a review and approval process.
    • Restrict color printing to external or customer-facing use cases.
    • Encourage digital or electronic solutions in lieu of hard copies (e.g. e-signatures and approval workflows; scanning; use of integrated enterprise applications like SharePoint).
    This is a screenshot of the Printer Policy Page Template

    Download the Printer Policy template

    Readminister the end-user survey

    You have already run this survey during the requirements-gathering phase. Run it again to measure success.

    The survey was run once prior to the changes being implemented to establish a baseline of user satisfaction and to gain insights into additional requirements.

    Several months after the initial rollout (90 days is typical to let the dust settle), resurvey the end users and publish or report to the administration success metrics (the current costs vs. the actual costs prior to the change).

    User satisfaction survey can be used to manage the vendor, especially if the users are less happy after the vendor touched their environment. Use this feedback to hold the provider to account for improvement.

    Input

    Output
    • Previous survey results
    • Changes to baseline satisfaction metrics

    Materials

    Participants

    • End-user survey from Phase 1
    • IT director
    • IT staff
    • Rest of organization

    Measure project success

    Revisit the pre-project metrics and goals and compare with your current metrics

    • Identify printers to consolidate or eliminate.
    • Update asset management system (enter software and hardware serial numbers or identification tags into configuration management system).
    • Reallocate/install printers across the organization.
    • Develop ongoing printer usage and cost reports for each department.
    • Review the end-user survey and compare against baseline.
    • Operate, validate, and distribute usage metrics/chargeback to stakeholders.
    • Audit and report on environmental performance and sustainability performance to internal and external bodies, as required.
    • Write and manage knowledgebase articles.
    • Monitor and analyze trends in company printing in order to make recommendations for the future and to identify areas for possible savings and/or asset optimization.

    Metrics could include

    • User satisfaction
    • Print services net promoter model
    • Total printing costs
    • Printer availability (uptime)
    • Printer reliability (mean time between failures)
    • Total number of reported incidents
    • Mean time for vendor to respond and repair

    Support training and adoption

    Train users on self-support

    Prepare troubleshooting guides and step-by-step visual aid posters for the print areas that guide users to print, release, and find their print jobs and fix common incidents on their own. These may include:

    • The name of this printer location and the names of the others on that floor.
    • How to enter a PIN to release a print job.
    • How to fix a paper jam.
    • How to empty the paper tray.
    • How to log a service ticket if all other steps are exhausted.

    Educate users to use print area wisely

    • Inform users what to do if other print jobs appear to be left behind in the printer area.
    • Display guidelines on printer location alternatives in case of a long line.
    • Display suggestions on maximum recommended time to spend on a job in the event other users are waiting.

    Develop campaign to promote paperless culture

    Ensure business leadership and end users remain committed to thinking before they print.

    • Help your users avoid backsliding by soliciting feedback on the new printer areas.
    • Ensure timely escalation of service tickets to the vendor.
    • Support efforts by the business to seek out business process modernization opportunities whenever possible.

    Plan persuasive communication strategies

    Identify cost-saving opportunities and minimize complaints through persuasive communication

    Solicit the input of end users through surveys and review comments.

    Common complaints Response

    Consider the input of end users when making elimination and consolidation decisions and communicate IT's justification for each end user's argument to keep their desktop printers.

    "I don't trust network storage. I want physical copies." Explain the security and benefits of content management systems.
    "I use my desktop a lot. I need it." Explain the cost benefits of printing on cheaper network MFPs, especially if they print in large quantities.
    "I don't use it a lot, so it's not costly." It's a waste of money to maintain and power underused devices.
    "I need security and confidentiality." MFPs have biometric and password-release functions, which add an increased layer of security.
    "I need to be able to print from home." Print drivers and networked home printers can be insecure devices and attack vectors.
    "I don't have time to wait." Print jobs in queue can be released when users are at the device.
    "I don't want to walk that far." Tell the end user how many feet the device will be within (e.g. 50 feet). It is not usually very far.

    Implement a continual improvement plan to achieve long-term enterprise print goals

    Implement a continual improvement plan for enterprise printing:

    • Develop a vendor management plan:
      • In order to govern SLAs and manage the vendor, ensure that you can track printer-related tickets even if the device is now supported by managed print services.
      • Ensure that printer service tickets sent from the device to the vendor are also reconciled in your ITSM tool. Require the MSP to e-bond the ticket created within their own device and ticketing system back to you so you can track it in your own ITSM tool.
      • Every two months, validate service credits that can be returned to the vendor for exceeding SLA performance metrics.
      • Monitor the impact of their digital transformation strategies. Develop a cadence to review the vendor's suggestions for innovation opportunities.
    • Operate, validate, and distribute usage and experience metrics/chargeback to stakeholders.
    • Monitor and analyze trends in company printing.
    This is a graph which demonstrates the process of continual improvement through Standardization. It depicts a graph with Time as the X axis, and Quality Management as the Y axis. A grey circle with the words: ACT; PLAN; CHECK; DO, moving from the lower left part of the graph to the upper right, showing that standardization improves Quality Management.

    Summary of Accomplishment

    Problem Solved

    You have now re-envisioned your enterprise print environment by documenting your current printer inventory and current cost and usage. You also have hard inventory and usage data benchmarks that you can use to measure the success of future initiatives around digitalization, going paperless, and reducing print cost.

    You have also developed a plan to go to market and become a consumer of managed print services, rather than a provider yourself. You have established a reusable RFP and requirements framework to engage a managed print services vendor who will work with you to support your continuous improvement plans.

    Return to the deliverables and advice in this blueprint to reinforce the organization's message to end users on when, where, and how to print. Ideally, this project has helped you go beyond a printer refresh – but rather served as a means to change the printing culture at your organization.

    If you would like additional support, have our analysts guide you through other phases as part of an Info-Tech workshop.

    Contact your account representative for more information

    workshops@infotech.com
    1-888-670-8889

    Bibliography

    Fernandes, Louella. "Quocirca Managed Services Print Market, 2021." Quocirca, 25 Mar. 2021. Accessed 12 Oct. 2021.

    McInnes, Angela. "No More Photocopies, No More Ink: Thames Valley Schools Run Out of Toner." CBC, 21 Oct. 2021. Web.

    "Paper and Paperboard: Material-Specific Data." EPA, 15 Dec. 2020. Accessed 15 Oct. 2021.

    State of Washington, House of Representatives. "State Agencies – Paper Conservation and Recycling." 61st Legislature, Substitute House Bill 2287, Passed 20 April 2009.

    Sugihara, Azusa. "Pandemic Shreds Office Paper Demand as Global Telework Unfolds." Nikkei Asia, 18 July 2020. Accessed 29 Sept. 2021.

    "Paper Reduction." University of Washington, n.d. Accessed 28 Oct. 2021.

    "What is MPS?" University of Washington, n.d. Accessed 16 Mar. 2022.

    Research contributors

    Jarrod Brumm
    Senior Digital Transformation Consultant

    Jacques Lirette
    President, Ditech Testing

    3 anonymous contributors

    Info-Tech Research Group Experts

    Allison Kinnaird, Research Director & Research Lead
    Frank Trovato, Research Director

    Stakeholder Relations

    • Buy Link or Shortcode: {j2store}25|cart{/j2store}
    • Related Products: {j2store}25|crosssells{/j2store}
    • member rating overall impact: N/A
    • member rating average dollars saved: N/A
    • member rating average days saved: N/A
    • Parent Category Name: Strategy and Governance
    • Parent Category Link: /strategy-and-governance

    The challenge

    • Stakeholders come in a wide variety, often with competing and conflicting demands.
    • Some stakeholders are hard to identify. Those hidden agendas may derail your efforts.
    • Understanding your stakeholders' relative importance allows you to prioritize your IT agenda according to the business needs.

    Our advice

    Insight

    • Stakeholder management is an essential factor in how successful you will be.
    • Stakeholder management is a continuous process. The landscape constantly shifts.
    • You must also update your stakeholder management plan and approach on an ongoing basis.

    Impact and results 

    • Use your stakeholder management process to identify, prioritize, and manage key stakeholders effectively.
    • Continue to build on strengthening your relationships with stakeholders. It will help to gain easier buy-in and support for your future initiatives. 

    The roadmap

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    Make the case

    Identify stakeholders

    • Stakeholder Management Analysis Tool (xls)

    Analyze your stakeholders

    Assess the stakeholder's influence, interest, standing, and support to determine priority for future actions 

    Manage your stakeholders

    Develop your stakeholder management and communication plans

    • Stakeholder Management Plan Template (doc)
    • Communication Plan Template (doc)

    Monitor your stakeholder management plan performance

    Measure and monitor the success of your stakeholder management process.

     

     

    Embed Privacy and Security Culture Within Your Organization

    • Buy Link or Shortcode: {j2store}379|cart{/j2store}
    • member rating overall impact: 10.0/10 Overall Impact
    • member rating average dollars saved: 10 Average Days Saved
    • member rating average days saved: After each Info-Tech experience, we ask our members to quantify the real-time savings, monetary impact, and project improvements our research helped them achieve.
    • Parent Category Name: Governance, Risk & Compliance
    • Parent Category Link: /governance-risk-compliance

    Engagement with privacy and security within organizations has not kept pace with the increasing demands from regulations. As a result, organizations often find themselves saying they support privacy and security engagement but struggling to create behavioral changes in their staff.

    However, with new privacy and security requirements proliferating globally, we can’t help but wonder how much longer we can carry on with this approach.

    Our Advice

    Critical Insight

    To truly take hold, privacy and security engagement must be supported by senior leadership, aligned with business objectives, and embedded within each of the organization’s operating groups and teams.

    Impact and Result

    • Develop a defined structure for privacy and security in the context of your organization, your obligations, and your objectives.
    • Align your business goals and strategy with privacy and security to obtain support from your senior leadership team.
    • Identify and implement a set of metrics to monitor the success of each of the six engagement enablers amongst your team.

    Embed Privacy and Security Culture Within Your Organization Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should develop a culture of privacy and security at your organization, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Define privacy and security in the context of the organization

    Use the charter template to document the primary outcomes and objectives for the privacy and security engagement program within the organization and map the organizational structure to each of the respective roles to help develop a culture of privacy and security.

    • Privacy and Security Engagement Charter

    2. Map your privacy and security enablers

    This tool maps business objectives and key strategic goals to privacy and security objectives and attributes identified as a part of the overall engagement program. Leverage the alignment tool to ensure your organizational groups are mapped to their corresponding enablers and supporting metrics.

    • Privacy and Security Business Alignment Tool

    3. Identify and track your engagement indicators

    This document maps out the organization’s continued efforts in ensuring employees are engaged with privacy and security principles, promoting a strong culture of privacy and security. Use the playbook to document and present the organization’s custom plan for privacy and security culture.

    • Privacy and Security Engagement Playbook

    Infographic

    Workshop: Embed Privacy and Security Culture Within Your Organization

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Determine Drivers and Engagement Objectives

    The Purpose

    Understand the current privacy and security landscape in the organization.

    Key Benefits Achieved

    Targeted set of drivers from both a privacy and security perspective

    Activities

    1.1 Discuss key drivers for a privacy and security engagement program.

    1.2 Identify privacy requirements and objectives.

    1.3 Identify security requirements and objectives.

    1.4 Review the business context.

    Outputs

    Understanding of the role and requirements of privacy and security in the organization

    Privacy drivers and objectives

    Security drivers and objectives

    Privacy and security engagement program objectives

    2 Align Privacy and Security With the Business

    The Purpose

    Ensure that your privacy and security engagement program is positioned to obtain the buy-in it needs through business alignment.

    Key Benefits Achieved

    Direct mappings between a culture of privacy and security and the organization’s strategic and business objectives

    Activities

    2.1 Review the IT/InfoSec strategy with IT and the InfoSec team and map to business objectives.

    2.2 Review the privacy program and privacy strategic direction with the Privacy/Legal/Compliance team and map to business objectives.

    2.3 Define the four organizational groupings and map to the organization’s structure.

    Outputs

    Privacy and security objectives mapped to business strategic goals

    Mapped organizational structure to Info-Tech’s organizational groups

    Framework for privacy and security engagement program

    Initial mapping assessment within Privacy and Security Business Alignment Tool

    3 Map Privacy and Security Enablers to Organizational Groups

    The Purpose

    Make your engagement plan tactical with a set of enablers mapped to each of the organizational groups and privacy and security objectives.

    Key Benefits Achieved

    Measurable indicators through the use of targeted enablers that customize the organization’s approach to privacy and security culture

    Activities

    3.1 Define the privacy enablers.

    3.2 Define the security enablers.

    3.3 Map the privacy and security enablers to organizational structure.

    3.4 Revise and complete Privacy and Security Business Alignment Tool inputs.

    Outputs

    Completed Privacy and Security Engagement Charter.

    Completed Privacy and Security Business Alignment Tool.

    4 Identify and Select KPIs and Metrics

    The Purpose

    Ensure that metrics are established to report on what the business wants to see and what security and privacy teams have planned for.

    Key Benefits Achieved

    End-to-end, comprehensive program that ensures continued employee engagement with privacy and security at all levels of the organization.

    Activities

    4.1 Segment KPIs and metrics based on categories or business, technical, and behavioral.

    4.2 Select KPIs and metrics for tracking privacy and security engagement.

    4.3 Assign ownership over KPI and metric tracking and monitoring.

    4.4 Determine reporting cadence and monitoring.

    Outputs

    KPIs and metrics identified at a business, technical, and behavioral level for employees for continued growth

    Completed Privacy and Security Engagement Playbook

    Define the Role of Project Management in Agile and Product-Centric Delivery

    • Buy Link or Shortcode: {j2store}352|cart{/j2store}
    • member rating overall impact: 9.0/10 Overall Impact
    • member rating average dollars saved: $3,000 Average $ Saved
    • member rating average days saved: 2 Average Days Saved
    • Parent Category Name: Development
    • Parent Category Link: /development
    • There are many voices with different opinions on the role of project management. This causes confusion and unnecessary churn.
    • Project management and product management naturally align to different time horizons. Harmonizing their viewpoints can take significant work.
    • Different parts of the organization have diverse views on how to govern and fund pieces of work, which leads to confusion when it comes to the role of project management.

    Our Advice

    Critical Insight

    There is no one-size-fits-all approach to product delivery. For many organizations product delivery requires detailed project management practices, while for others it requires much less. Taking an outcome-first approach when planning your product transformation is critical to make the right decision on the balance between project and product management.

    Impact and Result

    • Get alignment on the definition of projects and products.
    • Understand the differences between delivering projects and delivering products.
    • Line up your project management activities with the needs of Agile and product-centric projects.
    • Understand how funding can change when moving away from project-centric delivery.

    Define the Role of Project Management in Agile and Product-Centric Delivery Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Define the Role of Project Management in Agile and Product-Centric Delivery – A guide that walks you through how to define the role of project management in product-centric and Agile delivery environments.

    The activities in this research will guide you through clarifying how you want to talk about projects and products, aligning project management and agility, specifying the different activities for project management, and identifying key differences with funding of products instead of projects.

    • Define the Role of Project Management in Agile and Product-Centric Delivery Storyboard
    [infographic]

    Further reading

    Define the Role of Project Management in Agile and Product-Centric Delivery

    Projects and products are not mutually exclusive.

    Table of Contents

    3 Analyst Perspective

    4 Executive Summary

    7 Step 1.1: Clarify How You Want to Talk About Projects and Products

    13 Step 1.2: Align Project Management and Agility

    16 Step 1.3: Specify the Different Activities for Project Management

    20 Step 1.4: Identify Key Differences in Funding of Products Instead of Projects

    25 Where Do I Go Next?

    26 Bibliography

    Analyst Perspective

    Project management still has an important role to play!

    When moving to more product-centric delivery practices, many assume that projects are no longer necessary. That isn’t necessarily the case!

    Product delivery can mean different things to different organizations, and in many cases it can involve the need to maintain both projects and project delivery.

    Projects are a necessary vehicle in many organizations to drive value delivery, and the activities performed by project managers still need to be done by someone. It is the form and who is involved that will change the most.

    Photo of Ari Glaizel, Practice Lead, Applications Delivery and Management, Info-Tech Research Group.

    Ari Glaizel
    Practice Lead, Applications Delivery and Management
    Info-Tech Research Group

    Executive Summary

    Your Challenge
    • Organizations are under pressure to align the value they provide with the organization’s goals and overall company vision.
    • In response, they are moving to more product-centric delivery practices.
    • Previously, project managers focused on the delivery of objectives through a project, but changes in delivery practices result in de-emphasizing this. What should project managers should be doing?
    Common Obstacles
    • There are many voices with different opinions on the role of project management. This causes confusion and unnecessary churn.
    • Project management and product management naturally align to different time horizons. Harmonizing their viewpoints can take significant work.
    • Different parts of the organization have very specific views on how to govern and fund pieces of work, which leads to confusion about the role of project management.
    Info-Tech’s Approach
    • Get alignment on the definition of projects and products.
    • Understand the differences between delivering projects and products.
    • Line up your project management activities with the needs of Agile and product-centric projects.
    • Understand how funding can change when moving away from project-centric delivery.

    Info-Tech Insight

    There is no one-size-fits-all approach to product delivery. For many organizations product delivery requires detailed project management practices, while for others it requires much less. Taking an outcome-first approach when planning your product transformation is critical to make the right decision on the balance between project and product management.

    Your evolution of delivery practice is not a binary switch

    1. PROJECTS WITH WATERFALL The project manager is accountable for delivery of the project, and the project manager owns resources and scope.
    2. PROJECTS WITH AGILE DELIVERY A transitional state where the product owner is accountable for feature delivery and the project manager accountable for the overall project.
    3. PRODUCTS WITH AGILE PROJECT AND OPERATIONAL DELIVERY The product owner is accountable for the delivery of the project and products, and the project manager plays a role of facilitator and enabler.
    4. PRODUCTS WITH AGILE DELIVERY Delivery of products can happen without necessarily having projects. However, projects could be instantiated to cover major initiatives.

    Info-Tech Insight

    • Organizations do not need to go to full product and Agile delivery to improve delivery practices! Every organization needs to make its own determination on how far it needs to go. You can do it in one step or take each step and evaluate how well you are delivering against your goals and objectives.
    • Many organizations will go to Products With Agile Project and Operational Delivery, and some will go to Products With Agile Delivery.

    Activities to undertake as you transition to product-centric delivery

    1. PROJECTS WITH WATERFALL
      • Clarify how you want to talk about projects and products. The center of the conversation will start to change.
    2. PROJECTS WITH AGILE DELIVERY
      • Align project management and agility. They are not mutually exclusive (but not necessarily always aligned).
    3. PRODUCTS WITH AGILE PROJECT AND OPERATIONAL DELIVERY
      • Specify the different activities for project management. As you mature your product practices, project management becomes a facilitator and collaborator.
    4. PRODUCTS WITH AGILE DELIVERY
      • Identify key differences in funding. Delivering products instead of projects requires a change in the focus of your funding.

    Step 1.1

    Clarify How You Want to Talk About Projects and Products

    Activities
    • 1.1.1 Define “product” and “project” in your context
    • 1.1.2 Brainstorm potential changes in the role of projects as you become Agile and product-centric

    This step involves the following participants:

    • Product owners
    • Product managers
    • Development team leads
    • Portfolio managers
    • Business analysts

    Outcomes of this step

    • An understanding of how the role can change through the evolution from project to more product-centric practices

    Definition of terms

    Project

    “A temporary endeavor undertaken to create a unique product, service, or result. The temporary nature of projects indicates a beginning and an end to the project work or a phase of the project work. Projects can stand alone or be part of a program or portfolio.” (PMBOK, PMI)
    Stock image of an open head with a city for a brain.

    Product

    “A tangible solution, tool, or service (physical or digital) that enables the long-term and evolving delivery of value to customers and stakeholders based on business and user requirements.” (Deliver on Your Digital Product Vision, Info-Tech Research Group)

    Info-Tech InsightLet these definitions be a guide, not necessarily to be taken verbatim. You need to define these terms in your context based on your particular needs and objectives. The only caveat is to be consistent with your usage of these terms in your organization.

    1.1.1 Define “product” and “project” in your context

    30-60 minutes

    Output: Your enterprise/organizational definition of products and projects

    Participants: Executives, Product/project managers, Applications teams

    1. Discuss what “product” and “project” mean in your organization.
    2. Create common, enterprise-wide definitions for “product” and “project.”
    3. Screenshot of the previous slide's definitions of 'Project' and 'Product'.

    Agile and product management does not mean projects go away

    Diagram laying out the roadmap for 'Continuous delivery of value'. Beginning with 'Projects With Agile Delivery' in which Projects with features and services end in a Product Release that is disconnected from the continuum. Then the 'Products With Agile Project and Operational Delivery' and 'Products With Agile Delivery' which are connected by a 'Product Roadmap' and 'Product Backlog' have Product Releases that connect to the continuum.

    Projects Within Products

    Regardless of whether you recognize yourself as a “product-based” or “project-based” shop, the same basic principles should apply.

    You go through a period or periods of project-like development to build or implement a version of an application or product.

    You also have parallel services along with your project development that encompass the more product-based view. These may range from basic support and maintenance to full-fledged strategy teams or services like sales and marketing.

    Info-Tech Note

    As your product transformation continues, projects can become optional and needed only as part of your organization’s overall delivery processes

    Identify the differences between a project-centric and a product-centric organization

    Project Product
    Fund projects — Funding –› Fund teams
    Line-of-business sponsor — Prioritization –› Product owner
    Project owner — Accountability –› Product owner
    Makes specific changes to a product —Product management –› Improves product maturity and support of the product
    Assignment of people to work — Work allocation –› Assignment of work to product teams
    Project manager manages — Capacity management –› Team manages

    Info-Tech Insight

    Product delivery requires significant shifts in the way you complete development and implementation work and deliver value to your users. Make the changes that support improving end-user value and enterprise alignment.

    1.1.2 Brainstorm potential changes in the role of projects as you become Agile and product-centric

    5-10 minutes

    Output: Increased appreciation of the relationship between project and product delivery

    Participants: Executives, Product/project managers, Applications teams

    • Discuss as a group:
      • What stands out in the evolution from project to product?
      • What concerns do you have with the change?
      • What will remain the same?
      • Which changes feel the most impactful?
      • Screenshot of the slide's 'Continuous delivery of value' diagram.

    Step 1.2

    Align Project Management and Agility

    Activities
    • 1.2.1 Explore gaps in Agile/product-centric delivery of projects

    This step involves the following participants:

    • Executives
    • Product/Project managers
    • Applications teams

    Outcomes of this step

    • A clearer view of how agility can be introduced into projects.

    Challenges with the project management role in Agile and product-centric organizations

    Many project managers feel left out in the cold. That should not be the case!

    In product-centric, Agile teams, many roles that a project manager previously performed are now taken care of to different degrees by the product owner, delivery team, and process manager.

    The overall change alters the role of project management from one that orchestrates all activities to one that supports, monitors, and escalates.

    Product Owner
    • Defines the “what” and heavily involved in the “when” and the “why”
    • Accountable for delivery of value
    Delivery team members
    • Define the “how”
    • Accountable for building and delivering high-quality deliverables
    • Can include roles like user experience, interaction design, business analysis, architecture
    Process Manager
    • Facilitates the other teams to ensure valuable delivery
    • Can potentially, in a Scrum environment, play the scrum master role, which involves leading scrums, retrospectives, and sprint reviews and working to resolve team issues and impediments
    • Evolves into more of a facilitator and communicator role

    1.2.1 Explore gaps in Agile/ product-centric delivery of projects

    5-10 minutes

    Output: An assessment of what is in the way to effectively deliver on Agile and product-focused projects

    Participants: Executives, Product/project managers, Applications teams

    • Discuss as a group:
      • What project management activities do you see in Agile/product roles?
      • What gaps do you see?
      • How can project management help Agile/product teams be successful?

    Step 1.3

    Specify the Different Activities for Project Management

    Activities
    • 1.3.1 Articulate the changes in a project manager’s role

    This step involves the following participants:

    • Executives
    • Product/Project managers
    • Applications teams

    Outcomes of this step

    • An understanding of the role of project management in an Agile and product context

    Kicking off the project

    Product-centric delivery still requires key activities to successfully deliver value. Where project managers get their information from does change.

    Stock photo of many hands grabbing a 2D rocketship.
    Project Charter

    Project managers should still define a charter and capture the vision and scope. The vision and high-level scope is primarily defined by the product owner.

    Key Stakeholders and Communication

    Clearly defining stakeholders and communication needs is still important. However, they are defined based on significant input and cues by the product owner.

    Standardizing on Tools and Processes

    To ensure consistency across projects, project managers will want to align tools to how the team manages their backlog and workflow. This will smooth communication about status with stakeholders.

    Info-Tech Insight

    1. Product management plays a similar role to the one that was traditionally filled by the project sponsor except for a personal accountability to the product beyond the life of the project.
    2. When fully transitioned to product-centric delivery, these activities could be replaced by a product canvas. See Deliver on Your Digital Product Vision for more information.

    During the project: Three key activities

    The role of project management evolves from a position of ownership to a position of communication, collaboration, and coordination.

    1. Support
      • Communicate Agile/product team needs to leadership
      • Liaise and co-ordinate for non-Agile/product-focused parts of the organization
      • Coach members of the team
    2. Monitoring
      • Regular status updates to PMO still required
      • Metrics aligned with Agile/product practices
      • Leverage similar tooling and approaches to what is done locally on Agile/product teams (if possible)
    3. Escalation
      • Still a key escalation point for roadblocks that go outside the product teams
      • Collaborate closely with Agile/product team leadership and scrum masters (if applicable)
    Cross-section of a head, split into three levels with icons representing the three steps detailed on the left, 'Support', 'Monitoring', and 'Escalation'.

    1.3.1: Articulate the changes in a project manager’s role

    5-10 minutes

    Output: Current understanding of the role of project management in Agile/product delivery

    Participants: Executives, Product/project managers, Applications teams

    Why is this important?

    Project managers still have a role to play in Agile projects and products. Agreeing to what they should be doing is critical to successfully moving to a product-centric approach to delivery.

    • Review how Info-Tech views the role of project management at project initiation and during the project.
    • Review the state of your Agile and product transformation, paying special attention to who performs which roles.
    • Discuss as a group:
      • What are the current activities of project managers in your organization?
      • Based on how you see delivery practices evolving, what do you see as the new role of project managers when it comes to Agile-centric and product-centric delivery.

    Step 1.4

    Identify Key Differences in Funding of Products Instead of Projects

    Activities
    • 1.4.1 Discuss traditional versus product-centric funding methods

    This step involves the following participants:

    • Executives
    • Product owners
    • Product managers
    • Project managers
    • Delivery managers

    Outcomes of this step

    • Identified differences in funding of products instead of projects

    Planning and budgeting for products and families

    Reward for delivering outcomes, not features

    Autonomy

    Icon of a diamond.

    Fund what delivers value

    Fund long-lived delivery of value through products (not projects).

    Give autonomy to the team to decide exactly what to build.

    Flexibility

    Icon of a dollar sign.

    Allocate iteratively

    Allocate to a pool based on higher-level business case.

    Provide funds in smaller amounts to different product teams and initiatives based on need.

    Arrow cycling right in a clockwise motion.



    Arrow cycling left in a clockwise motion.

    Accountability

    Icon of a target.

    Measure and adjust

    Product teams define metrics that contribute to given outcomes.

    Track progress and allocate more (or less) funds as appropriate.

    Stock image of two suited hands exchanging coins.

    Info-Tech Insight

    Changes to funding require changes to product and Agile practices to ensure product ownership and accountability.

    (Adapted from Bain & Company)

    Budgeting approaches must evolve as you mature your product operating environment

    TRADITIONAL PROJECTS WITH WATERFALL DELIVERY TRADITIONAL PROJECTS WITH AGILE DELIVERY PRODUCTS WITH AGILE PROJECT DELIVERY PRODUCTS WITH AGILE DELIVERY

    WHEN IS THE BUDGET TRACKED?

    Budget tracked by major phases Budget tracked by sprint and project Budget tracked by sprint and project Budget tracked by sprint and release

    HOW ARE CHANGES HANDLED?

    All change is by exception Scope change is routine; budget change is by exception Scope change is routine; budget change is by exception Budget change is expected on roadmap cadence

    WHEN ARE BENEFITS REALIZED?

    Benefits realization post project completion Benefits realization ongoing throughout the life of the project Benefits realization ongoing throughout the life of the product Benefits realization ongoing throughout life of the product

    WHO DRIVES?

    Project Manager
    • Project team delivery role
    • Refines project scope, advocates for changes in the budget
    • Advocates for additional funding in the forecast
    Product Owner
    • Project team delivery role
    • Refines project scope, advocates for changes in the budget
    • Advocates for additional funding in the forecast
    Product Manager
    • Product portfolio team role
    • Forecasting new initiatives during delivery to continue to drive value throughout the life of the product
    Product Manager
    • Product family team role
    • Forecasting new initiatives during delivery to continue to drive value throughout the life of the product
    ˆ ˆ
    Hybrid Operating Environments

    Info-Tech Insight

    As you evolve your approach to product delivery, you will be decoupling the expected benefits, forecast, and budget. Managing them independently will improve your ability adapt to change and drive the right outcomes!

    1.4.1 Discuss traditional versus product-centric funding methods

    30 minutes

    Output: Understanding of funding principles and challenges

    Participants: Executives, Product owners, Product managers, Project managers, Delivery managers

    1. Discuss how projects are currently funded.
    2. Review how the Agile/product funding models differ from how you currently operate.
    3. What changes do you need to consider to support a product delivery model?
    4. For each change, identify the key stakeholders and list at least one action to take.

    Case Study

    Global Digital Financial Services Company

    This financial services company looked to drive better results by adopting more product-centric practices.

    • Its projects exhibited:
      • High complexity/strong dependencies between components
      • High implementation effort
      • High clarification/reconciliation (more than two departments involved)
      • Multiple methodologies (Agile/Waterfall/Hybrid)
    • The team recognized they could not get rid of projects entirely, but getting to a level where there was a coordinated delivery between projects and products being implemented is important.
    Results
    • Moving several initiatives to more product-centric practices allowed for:
      • Delivery within current assigned capacity
      • Limited need for coordination across departments
      • Lower complexity
      • A unified Agile approach to delivery
    • Through balancing the needs of projects and products, there were three key insights about the project management’s role:
      • The role of project management changes depending on the context of the work. There is no one-size-fits-all definition.
      • Project management played a much bigger role when work spanned multiple products and business units.
      • Project management was used as a key coordinator when delivery became complicated and multilayered.
    Example of a company where practices fall equally into 'Project' and 'Product' categories, with some being shared by both.
    Example of a product-centric company where practices fall mainly into the 'Product category', leaving only one in 'Project'.

    Where Do I Go Next?

    Deliver on Your Digital Product Vision

    • Build a product vision your organization can take from strategy through execution.

    Build a Better Product Owner

    • Strengthen the product owner role in your organization by focusing on core capabilities and proper alignment.

    Implement Agile Practices That Work

    • Improve collaboration and transparency with the business to minimize project failure.

    Implement DevOps Practices That Work

    • Streamline business value delivery through the strategic adoption of DevOps practices.

    Prepare an Actionable Roadmap for Your PMO

    • Turn planning into action with a realistic PMO timeline.

    Deliver Digital Products at Scale

    • Deliver value at the scale of your organization through defining enterprise product families.

    Extend Agile Practices Beyond IT

    • Further the benefits of Agile by extending a scaled Agile framework to the business.

    Spread Best Practices With an Agile Center of Excellence

    • Facilitate ongoing alignment between Agile teams and the business with a set of targeted service offerings.

    Tailor IT Project Management Processes to Fit Your Projects

    • Spend less time managing processes and more time delivering results.

    Bibliography

    Cobb, Chuck. “Are there Project Managers in Agile?” High Impact Project Management, n.d. Web.

    Cohn, Mike. “What Is a Product?” Mountain Goat Software, 6 Sept. 2016. Web.

    Cobb, Chuck. “Agile Project Manager Job Description.” High Impact Project Management, n.d. Web.

    “How do you define a product?” Scrum.org, 4 April 2017. Web.

    Johnson, Darren, et al. “How to Plan and Budget for Agile at Scale.” Bain & Company, 8 Oct. 2019. Web.

    “Product Definition.” SlideShare, uploaded by Mark Curphey, 25 Feb. 2007. Web.

    Project Management Institute. A Guide to the Project Management Body of Knowledge (PMBOK Guide). 7th ed., Project Management Institute, 2021.

    Schuurman, Robbin. “Scrum Master vs Project Manager – An Overview of the Differences.” Scrum.org, 11 Feb 2020. Web.

    Schuurman, Robbin. “Product Owner vs Project Manager.” Scrum.org, 12 March 2020. Web.

    Vlaanderen, Kevin. “Towards Agile Product and Portfolio Management.” Academia.edu, 2010. Web.

    “What is a Developer in Scrum?” Scrum.org, n.d. Web.

    “What is a Scrum Master?” Scrum.org, n.d. Web.

    “What is a Product Owner?” Scrum.org, n.d. Web.

    Build an Application Department Strategy

    • Buy Link or Shortcode: {j2store}180|cart{/j2store}
    • member rating overall impact: 9.2/10 Overall Impact
    • member rating average dollars saved: $220,866 Average $ Saved
    • member rating average days saved: 34 Average Days Saved
    • Parent Category Name: Architecture & Strategy
    • Parent Category Link: /architecture-and-strategy
    • Application delivery has modernized. There are increasing expectations on departments to deliver on organizational and product objectives with increasing velocity.
    • Application departments produce many diverse, divergent products, applications, and services with expectations of frequent updates and changes based on rapidly changing landscapes

    Our Advice

    Critical Insight

    • There is no such thing as a universal “applications department.” Unlike other domains of IT, there are no widely accepted frameworks that clearly outline universal best practices of application delivery and management.
    • Different software needs and delivery orientations demand a tailored structure and set of processes, especially when managing a mixed portfolio or multiple delivery methods.

    Impact and Result

    Understand what your department’s purpose is through articulating its strategy in three steps:

    • Determining your application department’s values, principles, and orientation.
    • Laying out the goals, objectives, metrics, and priorities of the department.
    • Building a communication plan to communicate your overall department strategy.

    Build an Application Department Strategy Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should build an application department strategy, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Take stock of who you are

    Consider and record your department’s values, principles, orientation, and capabilities.

    • Build an Application Department Strategy – Phase 1: Take Stock of Who You Are
    • Application Department Strategy Supporting Workbook

    2. Articulate your strategy

    Define your department’s strategy through your understanding of your department combined with everything that you do and are working to do.

    • Build an Application Department Strategy – Phase 2: Articulate Your Strategy
    • Application Department Strategy Template

    3. Communicate your strategy

    Communicate your department’s strategy to your key stakeholders.

    • Build an Application Department Strategy – Phase 3: Communicate Your Strategy

    Infographic

    Workshop: Build an Application Department Strategy

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Take Stock of Who You Are

    The Purpose

    Understand what makes up your application department beyond the applications and services provided.

    Key Benefits Achieved

    Articulating your guiding principles, values, capabilities, and orientation provides a foundation for expressing your department strategy.

    Activities

    1.1 Identify your team’s values and guiding principles.

    1.2 Define your department’s orientation.

    Outputs

    A summary of your department’s values and guiding principles

    A clear view of your department’s orientation and supporting capabilities

    2 Articulate Your Strategy

    The Purpose

    Lay out all the details that make up your application department strategy.

    Key Benefits Achieved

    A completed application department strategy canvas containing everything you need to communicate your strategy.

    Activities

    2.1 Write your application department vision statement.

    2.2 Define your application department goals and metrics.

    2.3 Specify your department capabilities and orientation.

    2.4 Prioritize what is most important to your department.

    Outputs

    Your department vision

    Your department’s goals and metrics that contribute to achieving your department’s vision

    Your department’s capabilities and orientation

    A prioritized roadmap for your department

    3 Communicate Your Strategy

    The Purpose

    Lay out your strategy’s communication plan.

    Key Benefits Achieved

    Your application department strategy presentation ready to be presented to your stakeholders.

    Activities

    3.1 Identify your stakeholders.

    3.2 Develop a communication plan.

    3.3 Wrap-up and next steps

    Outputs

    List of prioritized stakeholders you want to communicate with

    A plan for what to communicate to each stakeholder

    Communication is only the first step – what comes next?

    Assess Your Readiness to Implement UCaaS

    • Buy Link or Shortcode: {j2store}305|cart{/j2store}
    • member rating overall impact: N/A
    • member rating average dollars saved: N/A
    • member rating average days saved: N/A
    • Parent Category Name: Voice & Video Management
    • Parent Category Link: /voice-video-management
    • Employees no longer work in the office all the time and have adopted a hybrid or remote policy.
    • Security is on your mind when it comes to the risks associated with data and voice across the internet.
    • You are unaware of the technology used by other departments, such as sales and marketing.

    Our Advice

    Critical Insight

    • The importance of doing your due diligence and building out requirements is paramount to deciding on what UCaaS solution works for you. Even if you decide not to pursue this cloud-based service, at least you have done your homework.
    • There are five reasons you should migrate to UCaaS: flexibility & scalability, productivity, enhanced security, business continuity, and cost savings. Challenge your selection with these criteria at your foundation and you cannot go wrong.

    Impact and Result

    With features such as messaging, collaboration tools, and video conferencing, UCaaS enables users to be more effective regardless of location and device. This can lead to quicker decision making and reduce communication delays.

    Assess Your Readiness to Implement UCaaS Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Assess Your Readiness to Implement UCaaS Storyboard – Research that reviews the business drivers to move to a UCaaS solution.

    In addition to examining the benefits of UCaaS, this deck covers how to drive toward an RFP and convince the C-suite to champion your UCaaS strategy.

    • Assess Your Readiness to Implement UCaaS Storyboard

    2. UCaaS Readiness Questionnaire – Three sets of questions to help determine your organization's readiness to move to a UCaaS platform.

    This questionnaire is a starting point. Sections include: 1) Current State Questionnaire, 2) IT Infrastructure Readiness Questionnaire, and 3) UCaaS Vendor Questionnaire. These questions can also be added to an RFP for UCaaS vendors you may want to work with.

    • UCaaS Readiness Questionnaire
    [infographic]

    Further reading

    Assess Your Readiness to Implement UCaaS

    Unified communication as a service (UCaaS) is already here. Find the right solution for your organization, whether it is Teams Phone or another solution.

    Analyst Perspective

    UCaaS is the solution to the hybrid and remote working world

    Hybrid/remote work is a reality and there is little evidence to prove otherwise despite efforts to return employees to the office. A 2023 survey from Zippia says 74% of US companies are planning to or have implemented hybrid work policies. Given the reality of the new ways people work, there’s a genuine need for a UCaaS solution.

    The days of on-premises private branch exchange (PBX) and legacy voice over internet protocol (VoIP) solutions are numbered, and organizations are examining alternative solutions to redundant desk phones. The stalwarts of voice solutions, Cisco and Avaya, have seen the writing on the wall for some time: the new norm must be a cloud-based solution that integrates via API with content resource management (CRM), email, chat, and collaboration tools.

    Besides remaining agile when accommodating different work locations, it’s advantageous to be able to quickly scale and meet the needs of organizations and their employees. New technology is moving at such a pace that utilizing a UCaaS service is truly beneficial, especially given its AI, analytics, and mobile capabilities. Being held back by an on-premises solution that is capitalized over several years is not a wise option.

    Photo of John Donovan
    John Donovan
    Principle Research Director, I&O Practice
    Info-Tech Research Group

    Insight Summary

    Improved integration and communication in a hybrid world
    Unified communication as a service (UCaaS) integrates several tools into one platform to provide seamless voice, video, chat, collaboration, sharing and much more. The ability to work from anywhere and the ability to use application programming interfaces (APIs) to integrate content resource management (CRM) and other productivity tools into a unified environment is a key component of employee productivity, whether at the office or remote, or even on mobile devices.

    Simplify your maintenance, management, and support
    Communication and voice using a cloud provisioner has many benefits and makes life easier for your IT staff. No more ongoing maintenance, upgrades, patching and managing servers or private branch exchanges (PBXs). UCaaS is easy to deploy, and due to its scalability and flexibility, users can easily be added or removed. Now businesses can retire their legacy technical debt of voice hardware and old desk phones that clutter the office.

    Oversight on security
    The utilization of a software as a service (SaaS) platform in UCaaS form does by design risk data breaches, phishing, and third-party malware. Fortunately, you can safeguard your organization’s security by ensuring the vendor you choose features SOC2 certification, taking care of encryption, firewalls, two-factor authentication and security incident handling, and disaster recovery. The big players in the UCaaS world have these features.

    Executive Summary

    Your Challenge

    So, your legacy PBX is ready to be replaced. It has no support or maintenance contract, and you face a critical decision. You could face these challenges:

    • Employees no longer work in the office all the time and have adopted a hybrid or remote policy
    • Security risks associated with data and voice across the internet
    • Limited awareness of the technology used by some departments, such as sales and marketing

    Common Obstacles

    Businesses may worry about several obstacles when it’s time to choose a voice and collaboration solution. For example:

    • Concern over internet connectivity or disruptions
    • Uncertainty integrating systems with the platform
    • Unsure whether employees will embrace new tools/workflows that completely change how they work, collaborate, and communicate
    • Failure to perform due diligence when trying to choose the right solution for an organization

    Info-Tech’s Approach

    It’s critically important to perform due diligence and build out requirements when deciding what UCaaS solution works for you. Even if you decide not to pursue this cloud-based service, at least you will:

    • Determine your business case
    • Evaluate your roadmap for unified communication
    • Ask all the right questions to determine suitability

    In this advisory deck, you will see a set of questions you must ask including whether Teams is suitable for your business.

    Info-Tech Insight

    Determine your communication and collaboration needs. Evaluate your current use of voice, video, chat, collaboration, sharing, and mobility whether for the office or remote work. Evaluate your security and regulatory requirements and needs. Determine the integration requirements when evaluating top vendors.

    The evolution of unified communication

    How we moved from fax machines and desk phones to an integrated set of tools on one platform in the cloud

    A diagram that shows the evolution of unified communication from 1980s to 2020s.

    Business drivers for moving to UCaaS

    What organizations look to gain or save by moving to UCaaS solutions

    Flexibility and scalability
    Ability to add/remove users and services as appropriate for changing business needs, allowing for quick adaptation to changing markets.

    Productivity
    Offering features like messaging, collaboration tools, and video conferencing enables users to be more effective regardless of location and device. May lead to quicker decision making and reduced communication delays.

    Cost savings
    Eliminating the need for on-premises hardware and software, reducing maintenance and support costs. Predictable monthly billing.

    Business continuity
    Reducing risks of disruption or disaster. Allowing users to work from anywhere when the physical office is unavailable. Additional features can include disaster recovery and backup services.

    Enhanced security
    UCaaS providers usually offer advanced security and compliance features including encryption, firewall, intrusion detection, and certifications like HIPAA and SOC 2.

    KPIs to demonstrate success

    What key metrics should businesses measure to demonstrate a successful UCaaS project?
    What improvements are needed?
    What can be optimized?

    KPI Measurement
    User adoption rate
    • % of employees utilizing UCaaS solutions
    • # of users who completed UCaaS training/onboarding
    • # of calls or messages sent per user
    Call quality and reliability
    • % of calls with good to excellent quality
    • # of dropped calls or call disruption
    • Mean opinion score (MOS) for video and voice quality
    Cost savings
    • TCO for UCaaS compared to previous solution
    • Cost per month for UCaaS
    • Reduced hardware/maintenance and communication costs
    Improved productivity
    • Time saved with streamlined comms workflows
    • # of successful collaborative projects or meetings
    • Improved speed and quality for customer service or support
    Customer satisfaction
    • Net promoter score or CSAT
    • Positive customer reviews
    • Time-to-resolution of customer issues
    Scalability
    • Ability to add/remove/change user features as needed
    • Time to deploy new UCaaS features
    • Scalability of network to support increased UCaaS usage

    What are the surveys telling us?

    Different organizations adopt UCaaS solutions for different reasons

    95%

    Collaboration: No Jitter’s study on team collaboration found that 95% of survey respondents think collaborative communication apps are a necessary component of a successful communications strategy.
    Source: No Jitter, 2018.

    95%

    Security: When deploying remote communication solutions, 95% of businesses say they want to use VPN connections to keep data private.
    Source: Mitel, 2018.

    31%

    Flexibility: While there are numerous advantages to cloud-based communications, 31% of companies intend to use UCaaS to eliminate technical debt from legacy systems and processes.
    Source: Freshworks, 2019.

    UCaaS adoption

    While many organizations are widely adopting UCaaS, they still have data security concerns

    UCaaS deployments are growing

    UCaaS is growing at a rate that shows the market for UC is moving toward cloud-based voice and collaboration solutions at a rate of 29% year over year.

    Source: Synergy Research Group, 2017.

    Security is still a big concern

    While it’s increasingly popular to adopt cloud-based unified communication solutions, 70% of those companies are still concerned about their data security.

    Source: Masergy, 2022.


    Concerns around security range from encrypting conversations to controlling who has access to what data in the organization’s network to how video is managed on emerging video communications platforms.

    Info-Tech Insight

    Ensure you maintain a robust security posture with your data regardless of where it is being stored. Security breaches can happen at any location.

    UCaaS vs. on-premises UC

    A diagram that shows UCaaS benefits

    Main benefits of UCaaS

    • Rapid deployment: Cloud hosting provides the ability to deploy quickly.
    • Ease of management: It’s no longer necessary for companies to manage communications across multiple platforms and devices.
    • Better connection: The communication flow across teams and with customers is faster and easier with phone, messaging, audio and video conferencing available in one place.
    • Scalability: Since UCaaS is an on-demand service, companies can scale their communication needs to what’s immediately required at an affordable price.

    Info-Tech Insight

    There are five reasons you should migrate to UCaaS. They are advanced technology, easily scalable, cost efficiencies, highly available, and security. There are always outliers, but these five criteria are a reliable foundation when assessing a vendor/product.

    UCaaS architecture

    The 6 primary elements of UCaaS

    Unified communications as a service (UCaaS) is a cloud-based subscription service primarily for communication tools such as voice, video, messaging, collaboration, content sharing, and other cloud services over the internet. It uses VoIP to process calls.

    The popularity of UCaaS is increasing with the recent trend of users working remotely full or part-time and requiring collaboration tools for their work.

    • The main benefit to businesses is the ability to remove on-premises hardware and reduce technical debt.
    • Additionally, it removes the need for expensive up-front capital costs and reduces communications costs.
    • From a productivity perspective, delivering these services under one platform/service increases effective collaboration and allows instant communication regardless of device or location.

    A diagram that shows protocols

    Features available to UCaaS/UC

    Must-haves vs. nice-to-haves

    A diagram that shows Must-haves vs. nice-to-haves UC features

    Info-Tech Insight

    Decide what matters most to the organization when choosing the UC platform and applications. Divide criteria into must-have vs. nice-to-have categories.

    Security and UCaaS

    • Maintain company integrity
    • Enhance data security
    • Regulatory compliance
    • Reduce risk of fraud
    • Protect data for multiple devices

    What are the concerns? What is at risk?

    • DDoS attacks: Enterprise transactions are paralyzed by flooding of data across the network preventing access
    • Phishing: Users are tricked into clicking a URL and sharing an organization’s sensitive data
    • Ransomware: Malicious attack preventing the business from accessing data and demanding a ransom for access
    • Third-party malware: Software infected with a virus, trojan horse, worms, spyware, or even ransomware with malicious intent

    Security solutions in UCaaS

    End-to-end encryption is critical

    SRTP

    • Secure real-time protocol is a cryptographic protocol used to secure voice & video calls over IP networks
    • SRTP provides encryption, message authentication, and integrity protection for voice and data packets. Using advanced encryption standard (AES) reduces chance of DDoS attacks

    TLS

    • Transport layer security (TLS) is a cryptographic protocol that secures data in transit over the internet, protecting from interception and tampering

    VPNs and firewalls

    • Virtual private networks (VPNs) are used to secure and encrypt connections between remote devices and the network. UCaaS providers can use VPN to secure access from remote locations
    • Firewalls are your primary line of defense against unauthorized traffic entering or leaving the network

    SIP

    • Session initiated protocol (SIP) over TLS is used to initiate and terminate video and voice calls over the internet. UCaaS providers often use SIP over TLS to encrypt and secure SIP messages

    SSH

    • Secure shell (SSH) is a cryptographic network protocol used to secure remote access and communications over the network. SSH is often used by UCaaS providers to secure remote management and configuration of systems

    Info-Tech Insight

    Encryption is a must for securing data and voice packets across the internet. These packets can be vulnerable to eavesdropping techniques and local area network (LAN) breaches. This risk must be mitigated from end to end.

    UCaaS

    Seven vendors competing with Microsoft’s integrated suite of collaboration tools

    Zoom

    A logo of Zoom
    Best for large meetings and webinars

    Key features:

    • Virtual meetings up to 300 users, up to 1,000 with enterprise version
    • Team chat
    • Digital whiteboard
    • Phone

    RingCentral

    A logo of RingCentral
    Best for project management collaboration tools

    Key features:

    • Video conferencing up to 200 users
    • Chat
    • Voice calls
    • Video polls and captioning
    • Digital whiteboard

    Nextiva

    A logo of Nextiva
    Best for CRM support, best-in-class functionality and features

    Key features:

    • Single dashboard
    • Chat
    • Cospace collaboration tool
    • Templates
    • Voice and call pop

    GoTo Connect

    A logo of GoTo Connect
    Best for integration with other business apps

    Key features:

    • Video conferencing up to 250 participants
    • Meeting transcripts
    • Dial plan

    Dialpad

    A logo of Dialpad
    Best for small companies under 15 users

    Key features:

    • Video meetings up to 15 participants
    • AI transcripts with call summary
    • Call controls share screen, switch between devices
    • Channel conversations with calendar app

    WebEx

    A logo of WebEx
    Only vendor offering real-time translation & closed captioning

    Key features:

    • Video meetings up to 200 participants
    • Calling features with noise removal, call recording, and transcripts
    • Live polling and Q&A

    Google Workspace

    A logo of Google Workspace
    Best for whole team collaboration for docs and slides

    Key features:

    • Google meet video
    • Collaboration on docs, sheets, and slides
    • Google chat and spaces
    • Calendars with sync updates with Gmail and auto-reminders

    Avaya and Cisco

    The major players in the VoIP on-premises PBX world have moved to a cloud experience to compete with Microsoft and other UCaaS players

    Avaya offers the OneCloud UC platform. It is one of the last UC vendors to offer on-premises solutions. In a market which is moving to the cloud at a serious pace, Avaya retains a 14% share. It made a strategic partnership with RingCentral in 2019 and in February 2021 they formed a joint venture which is now called Avaya Cloud Office, a UCaaS solution that integrates Avaya’s communication and collaboration solution with the RingCentral cloud platform.

    With around 33% of the UC market, Cisco also has a selection of UC products and services for on-premises deployment and the cloud, including WebEx Calling, Jabber, Unity Connections for voice messaging, and Single Number Reach for extensive telephony features.

    Both vendors support on-premises and cloud-based solutions for UC.

    Services provided by Avaya and Cisco in the UCaaS space

    A logo of Avaya Cloud Office
    Avaya Cloud Office

    • Voice calling: Cloud-based phone system over the internet with call forwarding, call transfer, voice mail, and more
    • Video conferencing: Virtual meetings for real-time collaboration, screen sharing, virtual backgrounds, video layout, meeting recording, whiteboarding and annotation, and virtual waiting room
    • Messaging: A feature that allows users to send and receive instant messages and SMS text messaging on the same platform
    • Collaboration: Work together on documents and projects in real time. File sharing and task management
    • Contact center: Manage customer interactions across voice, email, chat, and social media
    • Mobile app: Allows users to access communication and collaboration features on smartphones and tablets

    A logo of Cisco WebEx
    Cisco WebEx

    • Voice calling: Cisco WebEx calling provides cloud-based phone system over the internet including call forwarding, transfer, and voice mail
    • Video conferencing: Features include virtual meeting and real-time collaboration, screen sharing, and virtual backgrounds and layouts, highly scalable to large audiences
    • Messaging: Features include chat and SMS
    • Collaboration: Allows users to work together on docs and projects in real time, including file sharing and task management
    • Contact center: Multiple contact center solutions offered for small, medium, and large enterprises
    • Mobile app: Software clients for Jabber on cellphones
    • Artificial intelligence: Business insights, automatic transcripts, notes, and highlights to capture the meeting

    Service desk and contact center cloud options

    INDUSTRY: All industries
    SOURCE: Software reviews

    What vendors offer and what they don’t

    RingCentral integrates with some popular contact centers such as Five 9, Talkdesk and Sharpen. They also have a built-in contact center solution that can be integrated with their messaging and video conferencing tools.

    GoToConnect integrates with several leading customer service providers including Zendesk and Salesforce Service Cloud They also offer a built-in contact center solution with advanced call routing and management features.

    WebEx integrates with a variety of contact center and customer service platforms including Five9, Genesys, and ServiceNow.

    Dialpad integrates with contact center platforms such as Talkdesk and ServiceNow as well as CRM tools such as Salesforce and HubSpot.

    Google Workspace integrates with third-party contact center platforms through their Google Cloud Contact Center AI offering.

    SoftwareReviews

    A diagram that shows some top cloud options in Software reviews

    UCaaS comparison table

    A diagram of a UCaaS comparison table
    * Some reported issues around sound and voice quality may be due to network
    **Limited to certain plans

    Differences between UCaaS and CPaaS

    UCaaS

    CPaaS

    Defined

    Unified communication as a service – a cloud-based platform providing a suite of tools like voice, video messaging, file sharing & contact center.

    Communication platform as a service – a cloud-based platform allowing developers to use APIs to integrate real-time communications into their own applications.

    Functionality

    Designed for end users accessing a suite of tools for communication and collaboration through a unified platform.

    Designed for developers to create and integrate comms features into their own applications.

    Use cases

    Replace aging on-premises PBX systems with consolidated voice and collaboration services.

    Embedded communications capabilities into existing applications through SDKs, Java, and .NET libraries.

    Cost

    Often has a higher cost depending on services provided which can be quite comprehensive.

    Can be more cost effective than UCaaS if the business only requires a few communication features Integrated into their apps.

    Customization

    Offers less customization as it provides a predefined suite of tools that are rarely customized.

    Highly flexible and customizable so developers can build and integrate to fit unique use cases.

    Vendors

    Zoom, MS Teams, Cisco WebEx, RingCentral 8x8, GoTo Meeting, Slack, Avaya & many more.

    Twilio, Vonage, Pivo, MessageBird, Nexmo, SignalWire, CloudTalk, Avaya OneCloud, Telnyx, Voximplant, and others.

    Microsoft Teams Phone

    UCaaS for Microsoft 365

    Consider your approach to the telephony question. Microsoft incorporates telephony functionality with their broader collaboration suite. Other providers do the opposite.

    Microsoft’s voice solution

    These options allow you to plan for an all-cloud solution, connect to your own carrier, or use a combination of all cloud with a third-party carrier. Caveat: Calling plans must be available in your country or region.

    How do you connect with the public switched telephone network (PSTN)?

    Microsoft has three options for connecting the phone system to the PSTN:

    Calling Plan

    • Uses Microsoft's phone system and adds a domestic and international calling plan, which enables worldwide calling but depends on your chosen license
    • Since PSTN Calling Plan operates out of Microsoft 365, you are not required to deploy/maintain on-premises hardware
    • Customers can connect a supported session border controller (SBC) via direct routing if it’s necessary to operate with third-party PBX analog devices or other voice solutions supported by the SBC
    • You can assign your phone numbers directly in the Teams Admin Center

    This plan will work for you if:

    • There is a calling plan available in your region
    • You don’t need to maintain your PSTN carrier
    • You want to use Microsoft's managed PSTN
    • No SBC is necessary in your organization
    • Teams provides all the features your business needs

    Operator Connect

    • Leverage existing contracts or find a new operator from a selection of participating operators
    • Operator-managed infrastructure, your operator manages PSTN calling services and SBC
    • Faster, easier deployment, quickly connect to your operator and assign phone numbers directly from Teams Admin Center
    • Enhanced support and reliability, operators provide technical support and shared service level agreements
    • Customers can connect a supported SBC via Direct Routing for interoperability with third-party PBXs, analog devices, and other third-party voice solution equipment supported by SBC

    This plan will work for you if:

    • There is no calling plan available in your region
    • Your preferred carrier participates in the Microsoft operator connect plan
    • You are looking to get a new operator that enables calling in Teams

    Direct Routing

    • Connect your own supported SBC to Microsoft Phone System directly without needing additional on-premises software
    • Use virtually any voice solution carrier with Microsoft Phone System
    • Can be configured and managed by customers or by your carrier or partner (ask if your carrier or partner provides this option)
    • Configure interoperability between your voice solution equipment (e.g., a third-party PBX and analog devices) and Microsoft Phone System
    • Assign phone numbers directly from Teams Admin Center

    This plan will work for you if:

    • You want to use Teams with Phone System
    • You need to retain your current PSTN carrier
    • You want to mix routing – some calls are going via Calling Plans, some via your carrier
    • You need to interoperate with third-party PBXs and/or equipment such as overhead pagers, analog devices
    • Teams has all the features that your organization requires


    For more information, go to Microsoft Teams call flows.

    Teams phone architecture

    Microsoft offers three options that can be deployed based on several factors and questions you must answer.

    Microsoft Teams phone considerations when connecting to a PSTN

    • Do you want to move on-premises users to the cloud?
    • Is Microsoft's PSTN Calling Plan available in your region?
    • Is your preferred operator a participant in the Microsoft Operator Connect Program?
    • Do you want or need to keep your current voice carrier (e.g., does an existing contract require you to do so)?
    • Do you have an existing on-premises legacy PBX that you want or need to keep?
    • Does your current legacy PBX offer unique business-critical features?
    • Do all/any of your users require features not currently offered in Phone System?

    1. Phone System with Calling Plan

    All in the cloud for Teams users
    A diagram that shows Phone System with Calling Plan.

    Infrastructure requirements:

    Requires uninterrupted connection with Microsoft 365 Yes
    Available worldwide* No
    Requires deploying and maintaining a supported session border controller (SBC) No
    Requires contract with third-party carrier No

    *List of countries where calling plans are available: aka.ms/callingplans

    2. Phone System with own carrier via operator connect

    Phone system in the cloud; connectivity to on-premises voice network for Teams users
    A diagram that shows Phone System with own carrier via operator connect

    Infrastructure requirements:

    Requires uninterrupted connection with Microsoft 365 Yes
    Available worldwide* No
    Requires deploying and maintaining a supported session border controller (SBC) No
    Requires contract with third-party carrier Yes

    *List of countries where Operator Connect is available: aka.ms/operatorconnect

    3. Phone System with own carrier via Direct Routing

    Phone system in the cloud; connectivity to on-premises voice network for Teams users
    A diagram that shows Phone System with own carrier via Direct Routing

    Infrastructure requirements:

    Requires uninterrupted connection with Microsoft 365 Yes
    Available worldwide Yes
    Requires deploying and maintaining a supported session border controller (SBC) Yes
    Requires contract with third-party carrier* Yes

    *Unless deployed as an option to provide connection to third-party PBX, analog devices, or other voice equipment for users who are on Phone System with Calling Plans


    A Metrigy study found that 70% of organizations adopting MS Teams are using direct routing to connect to the PSTN
    Note: Complex organizations with varying needs can adopt all three options simultaneously.

    Avoid overpurchasing Microsoft telephony

    Microsoft telephony products on a page

    A diagram that shows Microsoft telephony products

    Pros:

    • The complete package: sole-sourcing your environment for simpler management
    • Users familiar with Microsoft will only have one place to go for telephony
    • You can bring your own provider and manage your own routing, giving you more choice
    • This can keep costs down as you do not have to pay for calling plan services
    • You can choose your own third-party solution while still taking advantage of the integrations that make Microsoft so attractive as a vendor

    Cons:

    • The most expensive option of the three
    • Less control and limited features compared to other pure-play telephony vendors
    • This service requires expertise in managing telephony infrastructure
    • Avoiding the cloud may introduce technical debt in the long term
    • You will have to manage integrations and deal with limited feature functionality (e.g. you may be able to receive inbound calls but not make outbound calls)

    Why does it matter?

    Phone System is Microsoft’s answer to the premises-based private branch exchange (PBX) functionality that has traditionally required a large capital expenditure. The cloud-based Phone System, offered with Microsoft’s highest tier of Microsoft/Office 365 licensing, allows Skype/Teams customers access to the following features (among others):

    • PSTN telephony (inbound and outbound)
    • Auto attendants (a menu system for callers to navigate your company directory)
    • Call forwarding, voice mail, and transferring
    • Caller ID
    • Shared lines
    • Common area phones

    Phone System, especially the Teams version, is a fully-featured telephony solution that integrates natively with a popular productivity solution. Phone System is worth exploring because many organizations already have Teams licenses.

    Key insights

    1. Don’t pay twice for the same service (unless you must). If you already have M/O365 E5 customer, Teams telephony can be a great way to save money and streamline your environment.
    2. Consider your approach to the telephony question. Microsoft incorporates telephony functionality into a broader collaboration suite. Other providers do the opposite. This reflects their relative strengths.
    3. Teams is a platform. You can use it as a front end for other telephone services. This might make sense if you have a preferred cloud PBX provider.

    Sources

    “Plan your Teams voice solution,” Microsoft, 2022.

    “Microsoft Calling Plans for Teams,” Microsoft, 2023.

    “Plan Direct Routing,” Microsoft, 2023.

    “Cisco vs. Microsoft Cloud Calling—Discussing the Options,” UC Today, 2022.

    “Microsoft Teams Phone Systems: 5 Deployment Options in 2020,” AeroCom, 2020.

    Contact Center and Teams integration

    Three Teams integration options

    If you want to use a certified and direct routing solution for Teams Phone, use the Connect model.

    If you want to use Azure bots and the Microsoft Graph Communication APIs that enable solution providers to create the Teams app, use the Extend model.

    If you want to use the SDK that enables solution providers to embed native Teams experiences in their App, use the Power model (under development).

    The Connect model features

    The Extend model features

    The Power model features (TBD)

    Office 365 authN for agents to connect to their MS tenant from their integrated CCaaS client

    Team graph APIs and Cloud Communication APIs for integration with Teams

    Goal: One app, one screen contact center experience

    Use Teams to see when agents are available

    Teams-based app for agent experience Chat and collaboration experience integrated with the Teams Client

    Goal: Adapt using software development kits (SDKs)

    Transfers and groups call support for Teams

    Teams as the primary calling endpoint for the agent

    Goal: One dashboard experience

    Teams Graph APIs and Cloud communication APIs for integration with Teams

    Teams' client calling for the all the call controls. Preserve performance & quality of Teams client experience

    Multi-tenant SIP trunking to support several customers on solution provider’s SBC

    Agent experience apps for both Teams web and mobile client

    Solution providers to use Microsoft certified session border controller (SBC)

    Analytics workflow management role-based experience for agents in the CaaS app in Teams

    Teams phone network assessment

    Useful tools for Microsoft network testing and Microsoft Teams site assessment

    Plan network basics

    • Does your network infrastructure have enough capacity? Consider switch ports, wireless access points, and other coverage.
    • If you use VLANs and DHCP, are your scopes sized accordingly?
    • Evaluate and test network paths from where devices are deployed to Microsoft 365.
    • Open the required firewall ports and URLs for Microsoft 365 as per guidance.
    • Review and test E911 requirements and configuration for location accuracy and compliance.
    • Avoid using a proxy server and optimize media paths for reliability and quality.

    What internet speed do I need for Teams calls?

    • Microsoft Teams uses about 1.2 Mbps for HD video calling (720p), 1.5 Mbps for 1080p, 500 kbps for standard quality video (360p). Group video requires about 1 Mbps, HD group video uses about 2 Mbps.

    Key physical considerations

    • Power: Do you have enough electrical outlets? If the device needs an external power source, how close can you position it to an outlet?
    • Device placement: Where will your device be located? Review desk stands, wall mounts, and other accessories from the original equipment manufacturer (OEM).
    • Security: Does your device need to be locked in certain spaces?
    • Accessibility: Does the device meet the accessibility requirements of its primary user? Consider where it's placed, wire length, and handset or headset usability.

    Prepare your organization's network for Microsoft Teams

    Plan your Teams voice solution

    Check your internet connection for Teams Phone System

    Teams Phone Mobile

    UCaaS Activity

    Questions that must be addressed by your business and the vendor. Site surveys and questionnaires for your assessment

    Activity: Questionnaire

    Input: Evaluate your current state, Network readiness
    Output: Decisions on readiness, Gaps in infrastructure readiness, Develop a project plan
    Materials: UCaaS Readiness Questionnaire
    Participants: Infrastructure Manager, Project Manager, Network Engineer, Voice Engineer

    As a group, read through the questions on Tabs 1 and 2 of the UCaaS Readiness Questionnaire workbook. The answers to the questions will determine if you have gaps to fill when determining your readiness to move forward on a UCaaS solution.

    You may produce additional questions during the session that pertain to your specific business and situation. Please add them to the questionnaire as needed.

    Record your answers to determine next steps and readiness.

    When assessing potential vendors, use Tab 3 to determine suitability for your organization and requirements. This section may be left to a later date when building a request for proposal (RFP).

    Call #1: Review client advisory deck and next steps.

    Call #2: Assess readiness from answers to the Tab 1 questions.

    Download the UCaaS Readiness Questionnaire here

    Critical Path – Teams with Phone System Deployment

    A diagram that shows Critical Path – Teams with Phone System Deployment

    Example Ltd.’s Communications Guide

    A diagram that shows Example Ltd.’s Communications Guide

    [Insert Organization Name]’s Communications Guide

    A diagram that shows [Insert Organization Name]’s Communications Guide

    Related Info-Tech Research

    Photo of Modernize Communications and Collaboration Infrastructure

    Modernize Communications and Collaboration Infrastructure

    Organizations are losing productivity from managing the limitations of yesterday’s technology. The business is changing and the current communications solution no longer adequately connects end users. A new communications and collaboration infrastructure is due to replace or update the legacy infrastructure in place today.

    Photo of Establish a Communication and Collaboration System Strategy

    Establish a Communication and Collaboration System Strategy

    Communication and collaboration portfolios are overburdened with redundant and overlapping services. Between Office 365, Slack, Jabber, and WebEx, IT is supporting a collection of redundant apps. This redundancy takes a toll on IT, and on the user.

    Photo of Implement a Transformative IVR Experience That Empowers Your Customers

    Implement a Transformative IVR Experience That Empowers Your Customers

    Learn the strategies that will allow you to develop an effective interactive voice response (IVR) framework that supports self-service and improves the customer experience.

    Bibliography

    “8 Security Considerations for UCaaS.” Tech Guidance, Feb. 2022. Accessed March 2023.

    “2022 UCaaS & CCaaS market trends snapshot.” Masergy, 2022. Web.

    “All-in-one cloud communications.” Avaya, 2023. Accessed April 2023. Web.

    Carter, Rebekah. “UC Case Study in Focus: Microsoft Teams and GroupM.” UC Today, 9 May 2022. Accessed Feb. 2023.

    “Cisco Unified Communications Manager Cloud (Cisco UCM Cloud) Data Sheet.” Cisco, 15 Sept. 2021. Accessed Jan. 2023.

    “Cloud Adoption as Viewed by European Companies: Assessing the Impact on Public, Hybrid and Private Cloud Communications.” Mitel, 2018. Web.

    De Guzman, Marianne. “Unified Communications Security: The Importance of UCaaS Encryption.” Fit Small Business, 13 Dec. 2022. Accessed March 2023.

    “Evolution of Unified Communications.” TrueConf, n.d. Accessed March 2023. Web.

    Froehlich, Andrew. “Choose between Microsoft Teams vs. Zoom for conference needs.” TechTarget, 7 May 2021. Accessed March 2023.

    Gerwig, Kate. “UCaaS explained: Guide to unified communications as a service.” TechTarget, 29 March 2022. Accessed Jan. 2023.

    Irei, Alissa. “Emerging UCaaS trends include workflow integrations and AI.” TechTarget, 21 Feb 2020. Accessed Feb. 2023.

    Kuch, Mike. “What Is Unified Communications as a Service (UCaaS)?” Avaya, 27 Dec. 2022. Accessed Jan. 2023.

    Lazar, Irwin. “UC vendors extend mobile telephony capabilities.” TechTarget, 10 Feb. 2023. Accessed Mar 2023.

    McCain, Abby. "30 Essential Hybrid Work Statistics [2023]: The Future of Work." Zippia, 20 Feb. 2023. Accessed Mar 2023.

    “Meet the modern CIO: What CEOs expect from their IT leaders.” Freshworks, 2019. Web.

    “A New Era of Workplace Communications: Will You Lead or Be Left Behind.” No Jitter, 2018. Web.

    Plumley, Mike, et al. “Microsoft Teams IT architecture and voice solutions posters.’” Microsoft Teams, Microsoft, 14 Feb. 2023. Accessed March 2023.

    Rowe, Carolyn, et al. “Plan your Teams voice solution” Microsoft Learn, Microsoft, 1 Oct. 2022.

    Rowe, Carolyn, et al. “Microsoft Calling Plans for Teams.” Microsoft Learn, Microsoft, 23 May 2023.

    Rowe, Carolyn, et al. “Plan Direct Routing.” Microsoft Learn, Microsoft, 20 Feb. 2023.

    Scott, Rob. “Cisco vs. Microsoft Cloud Calling—Discussing the Options,” UC Today, 21 April 2022.

    Smith, Mike. “Microsoft Teams Phone Systems: 5 Deployment Options in 2020.” YouTube, uploaded by AeroCom Inc, 23 Oct. 2020.

    “UCaaS - Getting Started With Unified Communications As A Service.” Cloudscape, 10 Nov. 2022. Accessed March 2023.

    “UCaaS Market Accelerating 29% per year; RingCentral, 8x8, Mitel, BroadSoft and Vonage Lead.” Synergy Research Group, 16 Oct. 2017. Web.

    “UCaaS Statistics – The Future of Remote Work.” UC Today, 21 April 2022. Accessed Feb. 2023.

    “Workplace Collaboration: 2021-22.” Metrigy, 27 Jan. 2021. Web.

    Innovation

    • Buy Link or Shortcode: {j2store}21|cart{/j2store}
    • Related Products: {j2store}21|crosssells{/j2store}
    • Teaser Video: Visit Website
    • Teaser Video Title: Digital Ethics = Data Equity
    • member rating overall impact: N/A
    • member rating average dollars saved: N/A
    • member rating average days saved: N/A
    • sidebar graphic: Visit Link
    • Parent Category Name: Strategy and Governance
    • Parent Category Link: /strategy-and-governance
    Innovation is the at heart of every organization, especially in these fast moving times. It does not matter if you are in a supporting or "traditional" sector.  The company performing the service in a faster, better and more efficient way, wins.

    innovation

    Analyze Your Service Desk Ticket Data

    • Buy Link or Shortcode: {j2store}483|cart{/j2store}
    • member rating overall impact: 10.0/10 Overall Impact
    • member rating average dollars saved: $6,499 Average $ Saved
    • member rating average days saved: 3 Average Days Saved
    • Parent Category Name: Service Desk
    • Parent Category Link: /service-desk
    • Leverage your service desk ticket data to gain insights for your service desk strategy.

    Our Advice

    Critical Insight

    • Properly analyzing ticket data is challenging for the following reasons:
      • Poor ticket hygiene and unclear ticket handling means the data is often inaccurate or incomplete.
      • Service desk personnel are not sure where to start with analysis.
      • Too many metrics are tracked to parse actionable data from the noise.
    • Ticket data won’t give you a silver bullet, but it can help point you in the right direction.

    Impact and Result

    • Create an iterative framework for tracking metrics, keeping data clean, and actioning your data on day-to-day and month-to-month timelines.

    Analyze Your Service Desk Ticket Data Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should analyze your service desk ticket data, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Import your ticket data

    Enter your data into our tool. Compare your own ITSM ticket fields to improve ticket data moving forward.

    • Service Desk Ticket Analysis Tool

    2. Analyze your ticket data

    Use the ticket analysis tool as a guide to build your own operational dashboards to measure metrics over time. Gain actionable insights from your data.

    • Ticket Analysis Report

    3. Action your ticket data

    Use the data to communicate your findings to the business and leadership using the Ticket Analysis Report.

    [infographic]

    Further reading

    INFO-TECH RESEARCH GROUP

    Analyze Your Service Desk Ticket Data

    Take a data-driven approach to service desk optimization.

    EXECUTIVE BRIEF

    Analyst Perspective

    Photo of Benedict Chang, Research Analyst, Infrastructure & Operations, Info-Tech Research Group

    Benedict Chang
    Research Analyst, Infrastructure & Operations
    Info-Tech Research Group

    Photo of Ken Weston ITIL MP, PMP, Cert.APM, SMC, Research Director, Infrastructure & Operations, Info-Tech Research Group

    Ken Weston ITIL MP, PMP, Cert.APM, SMC
    Research Director, Infrastructure & Operations
    Info-Tech Research Group

    The perfect time to start analyzing your ticket data is now

    Service desks improve their services by leveraging ticket data to inform their actions. However, many organizations don’t know where to start. It’s tempting to wait for perfect data, but there’s a lot of value in analyzing your ticket data as it exists today.

    Start small. Track key tension metrics based on the out-of-the-box functionality in your tool. Review the metrics regularly to stay on track.

    By reviewing your ticket data, you’re going to get better organically. You’re going to learn about the state of your environment, the health of your processes, and the quality of your services. Regularly analyze your data to drive improvements.

    Make ticket analysis a weekly habit. Every week, you should be evaluating how the past week went. Every month, you should be looking for patterns and trends.

    Executive Summary

    Your Situation

    Leverage your service desk ticket data to gain insights for improving your operations:

    1. Use a data-based approach to allocate service desk resources.
    2. Design appropriate SLOs and SLAs to better service end users.
    3. Gain efficiencies for your shift-left strategy.
    4. Communicate the current and future value of the service desk to the business.

    Common Obstacles

    Properly analyzing ticket data is challenging for the following reasons:

    • Poor ticket hygiene and unclear ticket handling guidelines can lead to untrustworthy results.
    • Undocumented tickets from various intake channels prevents you from seeing the whole picture.
    • Service desk personnel are not sure where to start with analysis and are too busy to find time.
    • Too many metrics are tracked to parse actionable insights from the noise.

    Info-Tech’s Approach

    Info-Tech’s approach to improvement:

    • To reduce the noise, standardize your ticket data in a format that will ease analysis.
    • Start with common analyses using the cleaned data set.
    • Identify action items based on your ticket data.

    Analyze your ticket data to help continually improve your service desk.

    Slow down. Give yourself time.

    Give yourself time to observe the new metrics and draw enough insights to make recommendations for improvement. Then, execute on those recommendations. Slow and steady improvement of the service desk only adds business value and will have a positive impact on customer satisfaction.

    Your challenge

    This research is designed to help service desk managers analyze their ticket data

    Analyzing ticket data involves:

    • Collecting ticket data and keeping it clean. Based on the metrics you’re analyzing, define ticket expectations and keep the data up to date.
    • Showing the value of the service desk. SLAs are meaningless if they are not met consistently. The prerequisite to implementing proper SLAs is fully understanding the workload of the service desk.
    • Understanding – and improving – the user experience. You cannot improve the user experience without meaningful metrics that allow you to understand the user experience. Different user groups will have different needs and different expectations of the level of service. Your metrics should reflect those needs and expectations.

    36% of organizations are prioritizing ticket handling in IT for 2021 (Source: SDI, 2021)

    12% of organizations are focusing directly on service desk improvement (Source: SDI, 2021)

    Common obstacles

    Many organizations face these barriers to analyzing their ticket data:

    • Finding time to properly analyze ticket data is a challenge. Not knowing where to start can lead to not analyzing the proper data. Service desks end up either tracking too much data or not tracking the proper metrics.
    • Data, even if clean, can be housed in various tools and databases. It’s difficult to aggregate data if the data is stored throughout various tools. Comparisons may also be difficult if the data sets aren’t consistent.
    • Shifting left to move tickets toward self-service is difficult when there is no visibility into which tickets should be shifted left.

    What your peers are saying about why they can’t start analyzing their ticket data:

    • “My technicians do not consistently update and close tickets.”
    • “My ITSM doesn’t have the capabilities I need to make informed decisions on shifting tickets left.”
    • “My tickets are always missing data”
    • “I’m constantly firefighting. I have no time for ticket data analysis.”
    • “I have no idea where to start with the amount of data I have.”
    (Source: Info-Tech survey, 2021; N=20.)

    Common obstacles that prevent effective ticket analysis

    We asked IT service desk managers and teams about their biggest hurdles

    Missing or Inaccurate Information
    • Lack of information in the ticket
    • Categories are too general/specific to draw insights
    • Poor ticket hygiene
    Missing Updates
    • Tickets aren’t updated while being resolved
    Correlating Tickets to Identify Trends
    • Not sure where to start with all the data at hand
    No Time
    • No time to figure out the tool or analyze the data properly
    Ineffective Categorization Schemes
    • Reduces the power of ticket data
    Tool Limitations
    • Can’t be easily customized
    • Too customized to be effective
    • Desired dashboards unavailable
    (Source: Info-Tech survey, 2021; N=20)

    Info-Tech’s approach

    Repeat this analysis every business cycle:

    • Gather Your Data
      Collect your ticket data OR start measuring the right metrics.
    • Extract & Analyze
      Organize and visualize your data to extract insights
    • Action the Results
      Implement low-effort improvements and celebrate quick successes.
    • Implement Larger Changes
      Reference your ticket data while implementing process, tooling, and other changes.
    • Communicate the Results
      Use your data to show the value of your effort.

    Measure the value of this blueprint

    Track these metrics as you improve

    Use the data to tell you which aspects of IT need to be shifted left and which need to be automated

    Your data will show you where you can improve.

    As you act on your data, you should see:

    • Lower costs per ticket
    • Decreased average time to resolve
    • Increased end-user satisfaction
    • Fewer tickets escalated beyond Tier 1

    An illustration of the 'Shift Left Strategy' using three line graphs arranged in a table with the same axes but representing different metrics. The header row is 'Metrics,' then values of the x-axes are 'Auto-Fix,' 'User,' 'Tier 1,' 'Tier2/Tier3,' and 'Vendor.' Under 'Metrics' we see 'Cost,' 'Time,' and 'Satisfaction.' The 'Cost' graph begins 'Low' at 'Auto-Fix' and gradually moves to 'High' at 'Vendor.' The 'Time' graph begins 'Low' at 'Auto-Fix' and gradually moves to 'High' at 'Vendor.' The 'Satisfaction' graph begins 'High' at 'Auto-Fix' and gradually moves to 'Low' at 'Vendor.' Below is an arrow directing us away from the 'Vendor' option and toward the 'Auto-Fix' option, 'Shift Ticket Resolution Left.'

    See Info-Tech’s blueprint Optimize the Service Desk With a Shift-Left Strategy.

    Info-Tech’s methodology for analyzing service desk tickets

    1. Import Your Ticket Data 2. Analyze Your Ticket Data 3. Communicate Your Insights
    Phase Steps
    1. Import Your Ticket Data
    1. Analyze High-Level Ticket Data
    2. Analyze Incidents, Service Requests, and Ticket Categories
    1. Build Recommendations
    2. Action and Communicate Your Ticket Data
    Phase Outcomes Enter your data into our tool. Compare your own ITSM ticket fields to improve ticket data moving forward. Use the Service Desk Ticket Analysis Tool as a guide to build your own operational dashboards to measure metrics over time. Gain actionable insights from your data. Use the data to communicate your findings to the business and leadership using the Ticket Analysis Report.

    Insight summary

    Slow down. Give yourself time.

    Give yourself time to observe the new metrics and draw enough insights to make recommendations for improvement. Then, execute on those recommendations. Slow and steady improvement of the service desk only adds business value and will have a positive impact on customer satisfaction.

    Iterate on what to track rather than trying to get it right the first time.

    Tracking the right data in your ticket can be challenging if you don’t know what you’re looking for. Start with standardized fields and iterate on your data analysis to figure out your gaps and needs.

    If you don’t know where to go, ticket data can point you in the right direction.

    If you have service desk challenges, you will need to allocate time to process improvement. However, prioritizing your initiatives is easier if you have the ticket data to point you in the right direction.

    Start with data from one business cycle.

    Service desks don’t need three years’ worth of data. Focus on gathering data for one business cycle (e.g. three months). That will give you enough information to start generating value.

    Let the data do the talking.

    Leverage the data to drive organizational and process change in your organization by tracking meaningful metrics. Choose those metrics using business-aligned goals.

    Paint the whole picture.

    Single metrics in isolation, even if measured over time, may not tell the whole story. Make sure you design tension metrics where necessary to get a holistic view of your service desk.

    Blueprint deliverables

    This blueprint’s key deliverable is a ticket analysis tool. Many of the activities throughout this blueprint will direct you to complete and interpret this tool. The other main deliverable is a stakeholder presentation template to help you document the outcomes of the project.
    Service Desk Ticket Analysis Tool Ticket Analysis Report
    Use this tool to identify trends and patterns in your ticket data to action improvement initiatives.

    Sample of the Service Desk Ticket Analysis Tool blueprint deliverable.

    Use this template to document the justification for addressing service desk improvement, the results of your analysis, and your next steps.

    Sample of the Ticket Analysis Report blueprint deliverable.

    Blueprint benefits

    IT Benefits

    • Discover and implement the proper metrics to improve your service desk
    • Use a data-based approach to improve your customer service and operational goals
    • Increase visibility with the business and other IT departments using a structured presentation

    Business Benefits

    • Quicker resolutions to incidents and service requests
    • Better expectations for the service desk and IT
    • Better visibility into the current state, challenges, and goals of the service desk
    • More effective support when contacting the service desk

    Info-Tech offers various levels of support to best suit your needs

    DIY Toolkit

    Guided Implementation

    Workshop

    Consulting

    "Our team has already made this critical project a priority, and we have the time and capability, but some guidance along the way would be helpful." "Our team knows that we need to fix a process, but we need assistance to determine where to focus. Some check-ins along the way would help keep us on track." "We need to hit the ground running and get this project kicked off immediately. Our team has the ability to take this over once we get a framework and strategy in place." "Our team does not have the time or the knowledge to take this project on. We need assistance through the entirety of this project."

    Diagnostics and consistent frameworks used throughout all four options

    Guided Implementation

    A Guided Implementation (GI) is a series of calls with an Info-Tech analyst to help implement our best practices in your organization.

    A typical GI is 3-4 calls over the course of 2-3 months.

    What does a typical GI on this topic look like?

      Phase 1

    • Call #1: Scope requirements, objectives, and your specific challenges. Enter your data into the tool.
    • Phase 2

    • Call #2: Assess the current state across the different dashboards.
    • Phase 3

    • Call #3: Identify improvements and insights to include in the communication report.
    • Call #4: Review the service desk ticket analysis report.

    PHASE 1

    Import Your Ticket Data

    This phase will walk you through the following activities:

    • 1.1.1 Define your objectives for analyzing ticket data
    • 1.1.2 Identify success metrics
    • 1.1.3 Import your ticket data into the tool
    • 1.1.4 Update your ticket fields for future analysis

    This phase involves the following participants:

    • Service Desk Manager
    • ITSM Manager
    • Service Desk Technician

    1.1.1 Define your objectives for analyzing ticket data

    Input: Understanding of current service desk process and ticket routing

    Output: Defined objectives for the project

    Materials: Whiteboard/flip charts, Ticket Analysis Report

    Participants: Service Desk Staff, Service Desk Manager, IT Director, CIO

    Use the discussion questions below as a guide
    1. Identify your main objective for analyzing ticket data. Use these three sample objectives as a starting point:
      • Demonstrate value to the business by improving customer service.
      • Improve service desk operations.
      • Reduce the number of recurring incidents.
    2. Answer the following questions as a group:
      • What challenges do you have getting accurate data for this objective?
      • What data is missing for supporting this objective?
      • What kind of issues must be solved for us to make progress on achieving this objective?
      • What decisions are held up from a lack of data?
      • How can better ticket data help us to more effectively manage our services and operations?

    Document in the Ticket Analysis Report.

    1.1.2 Identify success metrics

    Select metrics that will track your progress on meeting the objective identified in Activity 1.1.1.

    Input: Understanding of current service desk process and ticket routing

    Output: Defined objectives for the project

    Materials: Whiteboard/flip charts, Ticket Analysis Report

    Participants: Service Desk Manager, IT Director, CIO

    Use these sample metrics as a starting point:
    Demonstrate value to the business by improving customer service
    Ticket trends by category by month # tickets by business department % SLAs met by IT teams
    Average customer satisfaction rating % incident tickets closed in one day Service request SLAs met by % Annual IT satisfaction survey result
    Improve service desk operations
    Incident tickets assigned, sorted by age and priority Scheduled requests for today and tomorrow Knowledgebase articles due for renewal this month Top 5-10 tickets for the quarter
    Unassigned tickets by age # incident tickets assigned by tech Open tickets by category Backlog summary by age
    Reducing the number of recurring incidents
    # incidents by category and resolution code Number of problem tickets opened and resolved Correlation of ticket volume trends to events Reduction of volume of recurring tickets
    Use of knowledgebase by users Use of self-service for ticket creation Use of service catalog Use of automated features (e.g. password resets)
    Average call hold time % calls abandoned Average resolution time Number of tickets reopened

    Document in the Ticket Analysis Report.

    Inefficient ticket-handling processes lead to SLA breaches and unplanned downtime

    Analyze the ticket data to catch mismanaged or lost tickets that lead to unnecessary escalations and impact business profitability

    • Ticket Category – Are your tickets categorized by type of asset? By service?
    • Average Ticket Times – How long does it take to resolve or fulfill tickets?
    • Ticket Priority – What is the impact and urgency of the ticket?
    • SLA/OLA Violations – Did we meet our SLA objectives? If not, why?
    • Ticket Channel – How was the issue reported or ticket received?
    • Response and Fulfillment – Did we complete first contact resolution? How many times was it transferred?
    • Associated Tasks and Tickets – Is this incident associated with any other tasks like change tickets or problem tickets?

    Encourage proper ticket-handling procedures to enable data quality

    Ensure everyone understands the expectations and the value created from having ticket data that follows these expectations

    • Create and update tickets, but not at the expense of good customer service. Agents can start the ticket but shouldn’t spend five minutes creating the ticket when they should be troubleshooting the problem.
    • Update the ticket when the issue is resolved or needs to be escalated. If agents are escalating, they should make sure all relevant information is passed along within the ticket to the next technician.
    • Update user of ETA if issue cannot be resolved quickly.
    • Ticket templates for common incidents can lead to fast creation, data input, and categorizations. Templates can reduce the time it takes to create tickets from two minutes to 30 seconds.
    • Update categories to reflect the actual issue and resolution.
    • Reference or link to the knowledgebase article as the documented steps taken to resolve the incident.
    • Validate with the client that the incident is resolved; automate this process with ticket closure after a certain time.
    • Close or resolve the ticket on time.

    Info-Tech Insight

    Ticket handling ensures clean handovers, whether it is to higher tiers or back to the customer. When filling the ticket out with information intended for another party, ensure the information is written for their benefit and from their point of view.

    Service Desk Ticket Analysis Tool overview

    The Service Desk Ticket Analysis Tool will help you standardize your ticket data in a meaningful format that will allow you to apply common analyses to identify the actions you need to take to improve service desk operations

    TABS 1 & 2
    INSTRUCTIONS & DATA ENTRY
    TAB 3 : TICKET SUMMARY
    TICKET SUMMARY DASHBOARDS
    TABS 4 to 8: DASHBOARDS
    INCIDENT SERVICE REQUEST CATEGORY
    Sample of the Service Desk Ticket Analysis Tool, tabs 1 & 2.
    Input at least three months of your exported ticket data into the corresponding columns in the tool to feed into the common analysis graphs in the other tabs.
    Sample of the Service Desk Ticket Analysis Tool, tab 3.
    This tab contains multiple dashboards analyzing how tickets come in, who requests them, who resolves them, and how long it takes to resolve them.
    Sample of the Service Desk Ticket Analysis Tool, tabs 4 to 8.
    These tabs each have dashboards outlining analysis on incidents and service requests. The category tab will allow you to dive deeper on commonly reported issues.

    1.1.3 Import your data into our Service Desk Ticket Analysis Tool

    You can still leverage your current data, but use this opportunity to improve your service desk ticket fields down the line

    Input: ITSM data log

    Output: Populated Service Desk Ticket Data Analysis Tool

    Materials: Whiteboard/flip charts, Service Desk Ticket Analysis Tool

    Participants: Service Desk Manager, Service Desk Technicians

    Start here:

    • Extract your ticket data from your ITSM tool in an Excel or text format.
    • Look at the fields on the data entry tab of the Service Desk Ticket Analysis Tool.
    • Fill the fields with your ticket data by copying and pasting relevant sections. It is okay if you don’t have all the fields, but take note of the fields you are missing.
    • With the list of the fields you are missing, run through the following activity to decide if you will need to adopt or add fields to your own service desk ticket tool.
    Fields Captured
    Ticket Number Open Date
    Open Time Closed Date
    Closed Time Intake Channel
    Time to Resolve Site Location
    First Contact Resolution Resolution Code
    Category (I, II, III) Ticket Type (Request or Incident)
    Status of Ticket Resolved by Tier
    Ticket Priority Requestor/Department
    SLA Fulfilled Subject
    Technician

    When entering your data, pay close attention to the following fields:

    • Time to Resolve: This is automatically calculated using data in the Open Date, Open Time, Close Date, and Close Time fields. You have three options for entering your data in these fields:
      1. Enter your data as the fields describe. Ensure your data contain only the field description (e.g. Open Date separated from Open Time). If your data contain Open Date AND Open Time, Excel will not show both.
      2. Enter your data only in Open Date and Close Date. If your ITSM does not separate date and time, you can keep the data in a single cell and enter it in the column. The formula in Time to Resolve will still be accurate.
      3. If your ITSM outputs Time to Resolve, overwrite the formula in the Time to Resolve column.
    • SLA: If your ITSM outputs SLA fulfilled: Y/N, enter that directly into the SLA Fulfilled column.
    • Blank Columns: If you do not have data for all the columns, that is okay. Continue with the following activity. Note that some stock dashboards will be empty if that is the case.
    • Incidents vs. Service Requests: If you separate incidents and service requests, be sure to capture that in the SR/Incident for Tabs 4 and 5. If you do not separate the two, then you will only need to analyze Tab 3.
    Fields Captured
    Ticket Number Open Date
    Open Time Closed Date
    Closed Time Intake Channel
    Time to Resolve Site Location
    First Contact Resolution Resolution Code
    Category (I, II, III) Ticket Type (Request or Incident)
    Status of Ticket Resolved by Tier
    Ticket Priority Requestor/Department
    SLA Fulfilled Subject
    Technician

    Use Info-Tech’s tool instead of building your own. Download the Service Desk Ticket Analysis Tool.

    1.1.4 Update your ticket fields for future analysis

    Input: Populated Service Desk Ticket Data Analysis Tool

    Output: New ticket fields to track

    Materials: Whiteboard/flip charts, Service Desk Ticket Analysis Tool

    Participants: Service Desk Manager, Service Desk Technicians

    As a group, pay attention to the ticket fields populated in the tool as well as the ticket fields that you were not able to populate. Use the example “Fields Captured” table to the right, which lists all fields present in the ticket analysis tool.

    Discuss the following questions:

    1. Consider the fields not captured. Would it be valuable to start capturing that data for future analysis?
    2. If so, does your ITSM support that field?
    3. Can you make the change in-house or do you have to bring in an external ITSM administrator to make the change?
    4. Capture the results in the Ticket Analysis Report.
    Example: Fields Captured - Fields Not Captured
    Ticket Number Open Date
    Open Time Closed Date
    Closed Time Intake Channel
    Time to Resolve Site Location
    First Contact Resolution Resolution Code
    Category (I, II, III) Ticket Type (Request or Incident)
    Status of Ticket Resolved by Tier
    Ticket Priority Requestor/Department
    SLA Fulfilled Subject
    Technician

    Document in the Ticket Analysis Report.

    Info-Tech Insight

    Don’t wait for your ticket quality to be perfect. You can still draw actions from your ticket data. They will likely be process improvements initially, but the exercise of pulling the data is a necessary first step.

    Common ticket fields tracked by your peers

    Which of these metrics do you track and action?

    • Remember you don’t have to track every metric. Only track metrics that are actionable.

    For each metric that you end up tracking:

    • Look for trends over time.
    • Brainstorm reasons why the metric could rise or fall.

    Associate a metric with each improvement you execute.

    • Performing this step will allow you to better see the value from your team’s efforts.
    • It will also give you a quicker response than waiting for spikes in your data.

    A bar chart of 'Metrics tracked by other organizations' with the x-axis populated by different metrics and the y-axis as '% organizations who track the metric'. The highest percentage of businesses track 'Ticket volume', then 'Ticket trends by category', then 'Tickets by business units'. The lowest three shown are 'Reopened tickets', 'Cost per ticket', and 'Other'.(Source: Info-Tech survey, 2021; N=20)

    PHASE 2

    Analyze Your Ticket Data

    This phase will walk you through the following activities:

    • 2.1.1 Review high-level ticket dashboards
    • 2.2.1 Review incident, service request, and ticket category dashboards

    This phase involves the following participants:

    • Service Desk Manager
    • Service Desk Technicians
    • IT Managers

    Visualize your ticket data as a first step to analysis

    Identifying trends is easier when looking at diagrams, graphs, and figures

    Start your analysis with common visuals employed by other service desk professionals

    • Phase 2 will walk you through visualizing your data to get a better understanding of your ticket intake, incident management, and service request management.
    • Each step will walk you through:
      • Common visualizations used by service desks
      • Patterns to look for in your visualizations
      • Actions to take to address negative patterns and to continue positive trends
    • Share diagrams that underscore both the value being provided by the service desk as well as the scope of the pain points. Use Info-Tech’s Ticket Analysis Report template as a starting point.

    “Being able to tell stories with data is a skill that’s becoming ever more important in our world of increasing data and desire for data-driven decision making. An effective data visualization can mean the difference between success and failure when it comes to communicating the findings of your study, raising money for your nonprofit, presenting to your board, or simply getting your point across to your audience.” - Cole Knaflic, Founder and CEO, Storytelling with Data: A Data Visualization Guide for Business Professionals

    Use the detailed dashboards to determine the next steps for improvement

    A single number doesn’t tell the whole picture

    Analyze trends over time:

    • Analyze trends by day, by week, by month, and by year to determine:
      • When are the busy periods? (E.g. Do tickets tend to spike every morning, every Monday, or every September?)
      • When are the slow periods? (E.g. Do tickets drop at the end of the day, at midday, on Fridays, or over the summer?)
    • Are spikes or drops in volume consistent trends or one-time anomalies?

    Then build a plan to address them:

    • How will you handle volume spikes, if they’re consistent?
    • What can your resources work on during slow times, if they are consistent?
    • If you assume no shrinkage, can you handle the peaks in volume if you make all FTEs available to work on tickets at a certain time of day?

    Sample of a bar chart comparing tickets that were 'Backlog versus Closed by Month Opened'.

    Look for seasonal trends. In this example, we see high ticket volumes in May and January, with lower ticket volumes in June and July when many staff are taking holidays. However, also be careful to look at the big picture of how you pulled the data. August through October sees a high volume of open tickets because the data set is pulled in November, not because there’s a seasonal spike on tickets not closing at the end of the fiscal year.

    Track ticket data over time

    Make low-effort adjustments before major changes

    Don’t rush to a decision based off the first numbers you see

    Review ticket summary dashboard

    Ideally, you should track ticket patterns over an entire year to get a full sense of trends within each month of the year. At minimum, track for 30 days, then 60, then 90, and see if anything changes. The longer you can track ticket patterns, the more accurate your picture will be.

    Review additional dashboards

    If you separate incidents and service requests, and you have accurate ticket categories, then you can use these dashboards to further break down the data to identify ticket trends.

    The output of the ticket analysis will only be as accurate as its input.
    To get the most accurate results, first ensure your data is accurate, then analyze it over as much time as possible. Aggregating with accurate data will give you a better picture of the trends in demand that your service desk sees.

    Not separating incidents and service requests? Need to fix your ticket categories? Visit Standardize the Service Desk to get started.

    Analyze incidents and requests separately

    Each type has its own set of customer experiences and expectations

    • Different ticket types are associated with radically different prioritization, routing, and service levels. For instance, most incidents are resolved within a business day, but requests take longer to implement.
    • If you fail to distinguish between ticket types, your metrics will obscure service desk performance.
    • From a ticket analysis standpoint, separating ticket types prior to analysis or, better yet, at intake allows for cleaner data. In turn, this means more structured analyses, better insights, and more meaningful actions. Not separating ticket types may still get you to the same conclusions, but it will be much more difficult to sift through the data.

    Incident

    An unanticipated interruption of a service.
    The goal of incident management is to restore the service as soon as possible, even if the resolution involves a workaround.

    Request

    A generic description for a small change or service access.
    Requests are small, frequent, and low risk. They are best handled by a process distinct from incident, change, and project management.

    Not separating incidents and service requests? Need to fix your ticket categories? Visit Standardize the Service Desk to get started.

    Step 2.1

    Analyze Your High-Level Ticket Data

    Dashboards
    • Ticket Volume
    • Ticket Intake
    • Ticket Handling and Resolution
    • Ticket Categorization

    This step will walk you through the following activities:

    Visualize the current state of your service desk.

    This step involves the following participants:

    • Service Desk Manager
    • Service Desk Technicians
    • IT Managers

    Outcomes of this step

    Build your metrics baseline to compare with future metric results.

    Dashboards: Ticket Volume

    Example of a dashboard for ticket volume with two bar charts, one breaking down volume by month, and the other marking certain days or weeks in each month.

    Analyze your data for insights

    • Analyze volume trends by day, by week, by month, and by year to determine:
      • When are the busy periods? (E.g. Do tickets tend to spike every morning, every Monday, or every September?)
      • When are slow periods? (E.g. Do tickets drop at the end of the day, at midday, on Fridays, or over the summer?)
    • Are spikes or drops in volume consistent trends or one-time anomalies?
    • What can your resources be working on during slow times? Are you able to address ticket backlog?

    Dashboards: Ticket Intake

    Example of a dashboard for ticket intake with three bar charts, one breaking it down by 'Intake Channel', one by 'Requestor/Department', and one by 'Location'.

    Analyze your data for insights

    • Determine how to drive intake to the most appropriate solution for your organization:
      • A web portal is the most efficient intake method, but it must be user friendly to increase its adoption.
      • The phone should be available for urgent requests or incidents. Encourage those who call with a request to submit a ticket through the portal.
      • Discourage use of email if it is unstructured, as users don’t provide enough detail, and often two or three transactions are required for triage.
      • If walk-ups are encouraged, structure and formalize the support so it can be resourced and managed rather than interrupt-driven.

    Dashboard: Ticket Handling and Resolution

    Example of a dashboard for ticket handling and resolution with three bar charts, one breaking down 'Tickets Resolved by Technician', one by 'Tier', and one by 'Average Time to Resolve (Hours)'.

    Analyze your data for insights

    • Look at your ticket load by technician and by tier. This is an essential step to set your baseline to measure your shift-left initiatives. If you are focusing on self-service or Tier 1 training, the ticket load from higher tiers should decrease over time.
    • If Tiers 2 and 3 are handling the majority of the tickets, this could be a red flag indicating tickets are inappropriately escalated or Tier 1 could use more training and support.
    • For average time to resolve and average time to resolve by tier, are you meeting your SLAs? If not, are your SLAs too aggressive? Are tickets left open and not properly closed?

    Dashboard: Ticket Categorization

    Analyze your data for insights

    • Ticket categorization is critical to clean data. Having a categorization scheme with categories that are miscellaneous, too specific, or too general easily leads to inaccurate reporting or confusing workflows for technicians.
    • When looking at your ticket categories, first look for duplicate categories that could be collapsed into one.
    • Also look at your top five to seven categories and see if they make sense. Are these good candidates in your organization for automation or shift-left?
    • Compare your Tier 1 categories. The level of specificity for these categories should be comparable to easily run reports. If they are not, assess the need for a category redesign.

    Example of a dashboard for ticket categorization with one horizontal bar chart, 'Incident Ticket Volume by Level 1 Category'.

    Step 2.2

    Analyze Incidents, Service Requests, and Ticket Categories

    Dashboards
    • Incidents
    • Service Requests
    • Volume by Ticket Category
    • Resolution Times by Priority and/or Category
    • Tabs for More Granular Investigation and Reporting

    This step will walk you through the following activities:

    Visualize your incident and service request ticket load and analyze trends. Use this information and cross reference data sets to gain a holistic view of how the service desk interacts with IT and the business.

    This step involves the following participants:

    • Service Desk Manager
    • Service Desk Technicians
    • IT Managers

    Outcomes of this step

    Gain actionable, data-driven improvements based on your incident and service request data. Show the value of the service desk and highlight improvements needed.

    Incident and Service Requests Dashboard: Priority and SLA

    Example of an Incident and Service Requests dashboard for priority and SLA with three charts, one breaking down 'Incident Priority', one 'Average time to resolve (in hours) by priority', and one '% of SLA met'.

    Analyze your data for insights

    • Your ticket priority distribution for overall load and time to resolve (TTR) should look something like above with low-priority tickets having higher load and TTR and high/critical-priority tickets having a lower load and lower TTR. If it is reversed, that is a good indication that the service desk is too reactive or isn’t properly prioritizing its work.
    • If your SLA has a high failure rate, consider reassessing your targets with SLOs that you can meet before publishing them as achievable SLAs.

    Incident and Service Requests Dashboard: Priority and SLA

    Example of an Incident and Service Requests dashboard for resolution and close with three bar charts, one breaking down 'Incident Volume by Resolution Code', one 'Incidents Resolved by Tier', and one 'Average time to resolve (in hours) by Resolution Code'.

    Analyze your data for insights

    • Examine your ticket handling by looking at ticket status and resolution codes.
      • If you have a lot of blanks, then tickets are not properly handled. Consider reinforcing your standards for close codes and statuses.
      • Alternatively, if tickets are left open, you may have to build follow-ups on stale tickets into your process or introduce proper auto-close processes.

    Category, Resolution Time, and Resolution Code Dashboards

    These PivotCharts allow you to dig deeper

    Investigate whether there are trends in ticket volume and resolution times within specific categories and subcategories

    Tab 6, Category Dashboard; tab 7, Resolution Time Dashboard; and tab 8, Resolution Code Dashboard are PivotCharts. Use these tabs to investigate whether there are trends in ticket volume, resolution times, and resolution codes within specific categories and subcategories.

    Start with the charts that are available. The +/- buttons will allow you to show more granular information. By default, this granularity will be into the levels of the ticket categorization scheme.

    For most categorization schemes, there will be too many categories to properly graph. You can apply a filter to investigate specific categories by clicking on the drop-down buttons.

    Example of dashboards featured on next slide

    Use these tabs for more granular investigation and reporting

    TAB 6
    CATEGORY DASHBOARD
    TAB 7
    RESOLUTION TIME DASHBOARD
    TAB 8
    RESOLUTION TIME DASHBOARD
    Sample of the 'Ticket Volume by Second, Third Level Category' dashboard tab.
    Investigate ticket distributions in first, second, and third levels. Are certain categories overcrowded, suggesting they can be split? Are certain categories not being used?
    Sample of the 'Average Resolution Times' dashboard tab.
    Do average resolution times match your service level agreements? Do certain categories have significantly different resolution times? Are there areas that can benefit from shift-left?
    Sample of the 'Volume of Resolution Codes' dashboard tab.
    Are resolution codes being accurately used? Are there trends in resolution codes? Are these codes providing sufficient information for problem management?

    PHASE 3

    Communicate Your Insights

    This phase will walk you through the following activities:

    • 3.1.1 Review common recommendations
    • 3.2.1 Review ticket reports daily
    • 3.2.2 Incorporate ticket data into retrospectives and team updates
    • 3.2.3 Regularly review trends with business leaders
    • 3.2.4 Tell a story with your data

    This phase involves the following participants:

    • Service Desk Manager
    • Service Desk Technicians
    • IT Managers

    Step 3.1

    Build Recommendations Based on Your Ticket Data

    Activities
    • 3.1.1 Review common recommendations

    This step will walk you through the following activities:

    Review common recommendations as a first step to extracting insights from your own data.

    This step involves the following participants:

    • Service Desk Manager
    • Service Desk Technicians

    Outcomes of this step

    You will gain an understanding of the common challenges with service desks and ticket analysis in general. See which ones apply to you to inform your ticket data analysis moving forward.

    Review these common recommendations

    1. Fix your ticket categories
      Organize your ticket categorization scheme for proper routing and reporting.
    2. Focus more on self-service
      Self-service is essential to enable shift-left strategies. Focus on knowledgebase processes and portal ease of use.
    3. Update your service catalog
      Improve your service catalog, if necessary, to make it easy for end users to request services and for the service desk to provide those services.
    4. Direct volume toward other channels
      Walk-ups make it more difficult to properly log tickets and assign service desk resources. Drive volume to other channels to improve your ticket quality.
    5. Crosstrain Tier 1 on certain topics
      Tier 1 breadth of knowledge is essential to drive up first contact resolution.
    6. Build more automation
      Identify bottlenecks and challenges with your ticket data to streamline ticket handling and resolution.
    7. Revisit service level agreements
      Update your SLAs and/or SLOs to prioritize expectation management for your end users.
    8. Improve your data quality
      You can only analyze data that exists. Revisit your ticket-handling guidelines and more regularly check tickets to ensure they comply with those standards.

    Optimize your processes and look for opportunities for automation

    Leverage Info-Tech research to improve service desk processes

    Review your service desk processes and tools for optimization opportunities:

    • Clearly establish ticket-handling guidelines.
    • Use ticket templates to reduce time spent entering tickets.
    • Document incident management and service request fulfillment workflows and eliminate any unnecessary steps.
    • Automate manual tasks wherever possible.
    • Build or improve a self-service portal with a knowledgebase to allow users to resolve their own issues, reducing incoming ticket volume to the service desk.
    • Optimize your internal knowledgebase to reduce time spent troubleshooting recurring issues.
    • Leverage AI capabilities to speed up ticket processing and resolution.

    Standardize the Service Desk

    This project will help you build and improve essential service desk processes, including incident management, request fulfillment, and knowledge management.

    Optimize the Service Desk With a Shift-Left Strategy

    This project will help you build a strategy to shift service support left to optimize your service desk operations and increase end-user satisfaction.

    Step 3.2

    Action and Communicate Your Ticket Data

    Activities
    • 3.2.1 Review your ticket queues daily
    • 3.2.2 Incorporate ticket data into retrospectives and team status updates
    • 3.2.3 Regularly review trends with business leaders
    • 3.2.4 Tell a story with your data

    This step will walk you through the following activities:

    Organize your scrums to report on the metrics that will inform daily and monthly operations.

    This step involves the following participants:

    • Service Desk Manager
    • Service Desk Technicians
    • IT Managers

    Outcomes of this step

    Use the dashboards and data to inform your daily and monthly scrums.

    3.2.1 Review your ticket queues daily

    Clean data is still useless if not used properly

    • The metrics you’ve chosen to measure and visualize in the previous step are useful for informing your day-to-day, week-to-week, and month-to-month strategies for the service desk and IT. Conduct scrums daily to action your dashboard data to help clear ticket queues.
    • Reference your dashboards daily with each IT team.
    • You need to have a dashboard of open tickets assigned to each team.

    Review Daily

    • Ticket volume over the last day (look for spikes)
    • SLA breach risks/SLA breaches
    • Recurring incidents
    • Tickets open
    • Tickets handed over (confirmation of handover)

    3.2.2 Incorporate ticket data into retrospectives and team status updates

    Explain your metric spikes and trends

    • Hold weekly or monthly meetings to review the ticket trends selected during Phases 1 and 2 of this blueprint.
    • Review ticket spikes, identify seasonal trends, and discuss root causes (e.g. projects/changes going live, onboarding blitz).
    • Discuss any actions associated with spikes and seasonal trends (e.g. resource allocation, hiring, training).
    • You can incorporate other IT leaders or departments in this meeting as needed to discuss action items for improvement, quality assurance concerns, customer service concerns, and/or operating level agreement concerns.

    Review Weekly/Monthly

    • Ticket volume
    • Ticket category by priority level over time
    • Tickets from different business groups, VIP groups, and different vertical levels
    • Tickets escalated, tickets that didn’t need to be escalated, tickets that were incorrectly escalated
    • Ticket priority levels over time
    • Most requested services
    • Tickets resolved by which group over time
    • Ability to meet SLAs and OLAs over time by different groups

    3.2.3 Regularly review trends with business leaders

    Use your data to help improve business relationships

    Review the following with business leaders:

    • Volume of work done this past time cycle for the leader’s group
    • Trends and spikes in the data and possible explanations for them (note: get their input on the potential causes of trends)
    • Improvements you plan to execute within the service desk
    • Action items you need from the business leader

    Use your data to show the value you provide to the group. Schedule quarterly meetings with the heads of different business groups to discuss the work that the service desk does for each group.

    Show trends in incidents and service requests: “I see you have a spike in CRM tickets. I’ve been working with the CRM team to address this issue.”

    3.2.4 Tell a story with your data

    Effectively communicate with the business and leadership

    • With your visualized metrics, organize your story into a presentation for different stakeholder groups. You can use the Ticket Analysis Report as a starting point to provide data about:
      • Value provided by the service desk
      • Successes
      • Opportunities for Improvements
      • Current state of KPIs
    • Include information about the causes of data trends and actions you will take in response to the data.
    • For each of these themes, look at the metrics you’ve chosen to track and see which ones fit to tell the story. Let the data do the talking.
    • Consider supplementing the ticket data with data from other systems. For example, you can include data on transactional customer satisfaction surveys, knowledgebase utilization, and self-service utilization.

    Sample of the Ticket Analysis Report.

    Download the Ticket Analysis Report.

    Ticket Analysis Report

    Include the following information as you build your ticket analysis report:

    • Value Provided by the Service Desk
      Start with the value provided by the service desk to different areas of the business. Include information about first contact resolution, average resolution times, ticket volume (e.g. by category, priority, location, requestor).
    • Successes
      Successes is a general field that can include how process improvements have impacted the service desk or how initiatives have enhanced shift-left opportunities. Highlight any positive trends over time.
    • Opportunities for Improvement
      Let the data guide the conversation to where improvements can be made. Day-to-day ops, self-service tools, shifting work left from Tier 2, Tier 3, standardizing a non-standard service, and staffing adjustments are possibilities for this section.
    • Current State of KPIs
      Mean time to resolve, FCR, ticket volume, and end-user satisfaction are great KPIs to include as a starting point.

    Sample of the Ticket Analysis Report.

    Download the Ticket Analysis Report.

    Summary of Accomplishment

    Problem Solved

    You now have a better understanding of how to action your service desk ticket data, including improvements to your current ticket templates for incidents and service requests.

    You also have the data to craft a story to different stakeholder groups to celebrate the successes of the service desk and highlight possible improvements. Continue this exercise iteratively to continue improving the service desk.

    Remember, ticket analysis is not a single event but an ongoing initiative. As you track, analyze, and action more data, you will find more improvements.

    If you would like additional support, have our analysts guide you through other phases as part of an Info-Tech workshop.

    Contact your account representative for more information.

    workshops@infotech.com 1-888-670-8889

    Additional Support

    If you would like additional support, have our analysts guide you through other phases as part of an Info-Tech workshop.

    Photo of Benedict Chang.

    Contact your account representative for more information.

    workshops@infotech.com 1-888-670-8889

    To accelerate this project, engage your IT team in an Info-Tech workshop with an Info-Tech analyst team. Info-Tech analysts will join you and your team at your location or welcome you to Info-Tech’s historic Toronto office to participate in an innovative onsite workshop.

    The following are sample activities that will be conducted by Info-Tech analysts with your team:

    Sample of dashboards we saw earlier. Sample of the 'Ticket Analysis Report'.
    Analyze your dashboards
    An analyst will walk through the ticket data and dashboards with you and your team to help interpret the data and tailor improvements
    Populate your ticket data report
    Given the action items from this solution set, an analyst will help you craft a report to celebrate the successes and highlight needed improvements in the service desk.

    Related Info-Tech Research

    Optimize the Service Desk With a Shift-Left Strategy

    The best type of service desk ticket is the one that doesn’t exist.

    Incident & Problem Management

    Don’t let persistent problems govern your department.

    Design & Build a User-Facing Service Catalog

    Improve user satisfaction with IT with a convenient menu-like catalog.

    Bibliography

    Bayes, Scarlett. “ITSM: 2021 & Beyond.” Service Desk Institute, 2021. Web.

    “Benchmarking Report v.9.” Service Desk Institute, 17 Jan. 2020. Web.

    Bennett, Micah. “The 9 Help Desk Metrics That Should Guide Your Customer Support.” Zapier, 3 Dec. 2015. Web.

    “Global State of Customer Service: The transformation of customer service from 2015 to present day.” Microsoft Dynamics 365, Microsoft, 2020. Web.

    Goodey, Ben. “How to Manually Analyze Support Tickets.” SentiSum, 26 July 2021. Web.

    Jadhav, Megha. “Four Metrics to Analyze When Using Ticketing Software.” Vision Helpdesk Blog, 21 Mar. 2016. Web.

    Knaflic, Cole Nussbaumer. Storytelling with Data: A Data Visualization Guide for Business Professionals. Wiley, 2015.

    Li, Ta Hsin, et al. “Incident Ticket Analytics for IT Application Management Services.” 2014 IEEE International Conference on Services Computing, 2014. Web.

    Olson, Sarah. “10 Help Desk Metrics for Service Desks and Internal Help Desks.” Zendesk Blog, Sept. 2021. Web.

    Paramesh, S.P., et al. “Classifying the Unstructured IT Service Desk Tickets Using Ensemble of Classifiers.” 2018 3rd International Conference on Computational Systems and Information Technology for Sustainable Solutions (CSITSS), 2018. Web.

    Volini, Erica, et al. “2021 Global Human Capital Trends: Special Report.” Deloitte Insights, 21 July 2021. Web.

    “What Kind of Analysis You Can Perform on a Ticket Management System.” Commence, 3 Dec. 2019. Web.

    INFO-TECH RESEARCH GROUP

    Effective IT Communications

    • Buy Link or Shortcode: {j2store}429|cart{/j2store}
    • member rating overall impact: N/A
    • member rating average dollars saved: N/A
    • member rating average days saved: N/A
    • Parent Category Name: Lead
    • Parent Category Link: /lead

    IT communications are often considered ineffective. This is demonstrated by:

    • A lack of inclusion or time to present in board meetings.
    • Confusion around IT priorities and how they align to organizational objectives.
    • Segregating IT from the rest of the organization.
    • The inability to secure the necessary funding for IT-led initiatives.
    • IT employees not feeling supported or engaged.

    Our Advice

    Critical Insight

    • No one is born a good communicator. Every IT employee needs to spend the time and effort to grow their communication skills; with constant change and worsening IT crises, IT cannot afford to communicate poorly anymore.
    • The skills needed to communicate effectively as a front=line employee or CIO are the same. It is important to begin the development of these skills from the beginning of one's career.
    • Time is a non-renewable resource. Any communication needs to be considered valuable and engaging by the audience or they will be unforgiving.

    Impact and Result

    Communications is a responsibility of all members of IT. This is demonstrated through:

    • Engaging in two-way communications that are continuous and evolving.
    • Establishing a communications strategy – and following the plan.
    • Increasing the skills of all IT employees when it comes to communications.
    • Identifying audiences and their preferred means of communication.

    Effective IT Communications Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Effective IT Communications Capstone Deck – A resource center to ensure you never start communications from a blank page again.

    This capstone blueprint highlights the components, best practices, and importance of good communication for all IT employees.

    • Effective IT Communications Storyboard

    2. IT Townhall Template – A ready-to-use template to help you engage with IT employees and ensure consistent access to information.

    IT town halls must deliver value to employees, or they will withdraw and miss key messages. To engage employees, use well-crafted communications in an event that includes crowd-sourced contents, peer involvement, recognition, significant Q&A time allotment, organizational discussions, and goal alignment.

    • IT Townhall Template

    3. IT Year in Review Template – A ready-to-use template to help communicate IT successes and future objectives.

    This template provides a framework to build your own IT Year In Review presentation. An IT Year In Review presentation typically covers the major accomplishments, challenges, and initiatives of an organization's information technology (IT) department over the past year.

    • IT Year in Review Template

    Infographic

    Further reading

    Effective IT Communications

    Empower IT employees to communicate well with any stakeholder across the organization.

    Analyst perspective

    There has never been an expectation for IT to communicate well.

    Brittany Lutes

    Brittany Lutes
    Research Director
    Info-Tech Research Group

    Diana MacPherson

    Diana MacPherson
    Senior Research Analyst
    Info-Tech Research Group

    IT rarely engages in proper communications. We speak at, inform, or tell our audience what we believe to be important. But true communications seldom take place.

    Communications only occur when channels are created to ensure the continuous opportunity to obtain two-way feedback. It is a skill that is developed over time, with no individual having an innate ability to be better at communications. Each person in IT needs to work toward developing their personal communications style. The problem is we rarely invest in development or training related to communications. Information and technology fields spend time and money developing hard skills within IT, not soft ones.

    The benefits associated with communications are immense: higher business satisfaction, funding for IT initiatives, increased employee engagement, better IT to business alignment, and the general ability to form ongoing partnerships with stakeholders. So, for IT departments looking to obtain these benefits through true communications, develop the necessary skills.

    Executive summary

    Your Challenge Common Obstacles Info-Tech’s Approach
    IT communications are often considered ineffective. This is demonstrated by:
    • A lack of inclusion or time to present in board meetings.
    • Confusion around IT priorities and how they align to organizational objectives.
    • Segregating IT from the rest of the organization.
    • An inability to secure the necessary funding for IT-led initiatives.
    • IT employees not feeling supported or engaged.
    Frequently, these barriers have prevented IT communications from being effective:
    • Using technical jargon when a universal language is needed.
    • Speaking at organization stakeholders rather than engaging through dialogue.
    • Understanding the needs of the audience.
    Overall, IT has not been expected to engage in good communications or taken a proactive approach to communicate effectively.
    Communications is a responsibility of all members of IT. This is demonstrated through:
    • Engaging in two-way communications that are continuous and evolving.
    • Establishing a communications strategy – and following the plan.
    • Increasing the skills of all IT employees when it comes to communications.
    • Identifying audiences and their preferred means of communication.

    Info-Tech Insight
    No one is born a good communicator. Every IT employee needs to spend the time and effort to grow their communication skills as constant change and worsening IT crises mean that IT cannot afford to communicate poorly anymore.

    Your challenge

    Overall satisfaction with IT is correlated to satisfaction with IT communications

    Chart showing satisfaction with it and communications

    The bottom line? For every 10% increase in communications there 8.6% increase in overall IT satisfaction. Therefore, when IT communicates with the organization, stakeholders are more likely to be satisfied with IT overall.

    Info-Tech Diagnostic Programs, N=330 organizations

    IT struggles to communicate effectively with the organization:

    • CIOs are given minimal time to present to the board or executive leaders about IT’s value and alignment to business goals.
    • IT initiatives are considered complicated and confusing.
    • The frequency and impact of IT crises are under planned for, making communications more difficult during a major incident.
    • IT managers do not have the skills to communicate effectively with their team.
    • IT employees do not have the skills to communicate effectively with one another and end users.

    Common obstacles

    IT is prevented from communicating effectively due to these barriers:

    • Difficulty assessing the needs of the audience to inform the language and means of communication that should be used.
    • Using technical jargon rather than translating the communication into commonly understood terms.
    • Not receiving the training required to develop communication skills across IT employees.
    • Frequently speak at organization stakeholders rather than engaging through dialogue.
    • Beginning many communications from a blank page, especially crisis communications.
    • Difficulty presenting complex concepts in a short time to an audience in a digestible and concise manner without diluting the point.

    Effective IT communications are rare:

    53% of CXOs believe poor communication between business and IT is a barrier to innovation.
    Source: Info-Tech CEO-CIO Alignment Survey, 2022

    69% of those in management positions don’t feel comfortable even communicating with their staff.”
    Source: TeamStage, 2022

    Info-Tech’s approach

    Effective communications is not a broadcast but a dialogue between communicator and audience in a continuous feedback loop.

    Continuous loop of dialogue

    The Info-Tech difference:

    1. Always treat every communication as a dialogue, enabling the receiver of the message to raise questions, concerns, or ideas.
    2. Different audiences will require different communications. Be sure to cater the communication to the needs of the receiver(s).
    3. Never assume the communication was effective. Create measures and adjust the communications to get the desired outcome.

    Common IT communications

    And the less common but still important communications

    Communicating Up to Board or Executives

    • Board Presentations
    • Executive Leadership Committee Meetings
    • Technology Updates
    • Budget Updates
    • Risk Updates
    • Year in Review

    Communicating Across the Organization

    • Townhalls – external to IT
    • Year in Review
    • Crisis Email
    • Intranet Communication
    • Customer/Constituent Requests for Information
    • Product Launches
    • Email
    • Watercooler Chat

    Communicating Within IT

    • Townhalls – internal to IT
    • Employee 1:1s
    • Team Meetings
    • Project Updates
    • Project Collaboration Sessions
    • Year in Review
    • All-Hands Meeting
    • Employee Interview
    • Onboarding Documentation
    • Vendor Negotiation Meetings
    • Vendor Product Meetings
    • Email
    • Watercooler Chat

    Insight Summary

    Overarching insight
    IT cannot afford to communicate poorly given the overwhelming impact and frequency of change related to technology. Learn to communicate well or get out of the way of someone who can.

    Insight 1: The skills needed to communicate effectively as a frontline employee or a CIO are the same. It’s important to begin the development of these skills from the beginning of one’s career.
    Insight 2: Time is a non-renewable resource. Any communication needs to be considered valuable and engaging by the audience or they will be unforgiving.
    Insight 3: Don’t make data your star. It is a supporting character. People can argue about the collection methods or interpretation of the data, but they cannot argue the story you share.
    Insight 4: Measure if the communication is being received and resulting in the desired outcome. If not, modify what and how the message is being expressed.
    Insight 5: Messages are also non-verbal. Practice using your voice and body to set the right tone and impact your audience.

    Communication principles

    Follow these principles to support all IT communications.

    Two-Way

    Incorporate feedback loops into your communication efforts. Providing stakeholders with the opportunity to voice their opinions and ideas will help gain their commitment and buy-in.

    Timely

    Frequent communications mitigate rumors and the spread of misinformation. Provide warning before the implementation of any changes whenever possible. Communicate as soon as possible after decisions have been made.

    Consistent

    Make sure the messaging is consistent across departments, mediums, and presenters. Provide managers with key phrases to support the consistency of messages.

    Open & Honest

    Transparency is a critical component of communication. Always tell employees that you will share information as soon as you can. This may not be as soon as you receive the information but as soon as sharing it is acceptable.

    Authentic

    Write messages in a way that embodies the personality of the organization. Don’t spin information; position it within the wider organizational context.

    Targeted

    Use your target audience profiles to determine which audiences need to consume which messages and what mediums should be employed.

    Importance of IT being a good communicator

    Don’t pay the price for poor communication.

    IT needs to communicate well because:

    • IT risk mitigation and technology initiative funding are dependent on critical stakeholders comprehending the risk impact and initiative benefit in easy-to-understand terms.
    • IT employees need clear and direct information to feel empowered and accountable to do their jobs well.
    • End users who have a good experience engaging in communications with IT employees have an overall increase in satisfaction with IT.
    • Continuously demonstrating IT’s value to the organization comes when those initiatives are clearly aligned to overall objectives.
    • Communication prevents assumptions and further miscommunication from happening among IT employees who are usually impacted and fear change the most.

    “Poor communication results in employee misunderstanding and errors that cost approximately $37 billion.”
    – Intranet Connections, 2019

    Effective communication enables organizational strategy and facilitates a two-way exchange

    Effective communication facilitates a two-way exchange

    What makes internal communications effective?

    To be effective, internal communications must be strategic. They should directly support organizational objectives, reinforce key messages to make sure they drive action, and facilitate two-way dialogue, not just one-way messaging.

    Measure the value of the communication

    Communication effectiveness can be measured through a variety of metrics:

    • Increase in Productivity
    • “When employees are offered better communication technology and skills, productivity can increase by up to 30%” (Expert Market, 2022).
    • Increase in Understanding Decision Rationale
    • Employees who report understanding the rationale behind the business decisions made by the executive leadership team (ELT) are 3.6x more likely to be engaged, compared to those who were not (McLean & Company Engagement Survey Database, 2022; N=133,167 responses, 187 organizations).
    • Increase in Revenue
    • Collaboration amongst C-suite executives led to a 27% increase in revenue compared to low collaborating C-suites (IBM, 2021).
    • Increase in End-User Satisfaction
    • 80.9% of end users are satisfied with IT’s ability to communicate with them regarding the information they need to perform their job (Info-Tech’s End-User Satisfaction Survey Database, N=20,617 end users from 126 organizations).

    Methods to determine effectiveness:

    • CIO Business Vision Survey
    • Engagement surveys
    • Focus groups
    • Suggestion boxes
    • Team meetings
    • Random sampling
    • Informal feedback
    • Direct feedback
    • Audience body language
    • Repeating the message back

    How to navigate the research center

    This research center is intended to ensure that IT never starts their communications from a blank page again:

    Tools to help IT be better communicators

    “‘Effectiveness’ can mean different things, and effectiveness for your project is going to look different than it would for any other project.”
    – Gale McCreary in WikiHow, 2022

    Audience: Organizational leadership

    Speaking with Board and executive leaders about strategy, risk, and value

    Keep in mind:

    1 2 3
    Priorities Differ Words Matter The Power of Three
    What’s important to you as CIO is very different from what is important to a board or executive leadership team or even the individual members of these groups. Share only what is important or relevant to the stakeholder(s). Simplify the message into common language whenever possible. A good test is to ensure that someone without any technical background could understand the message. Keep every slide to three points with no more than three words. You are the one to translate this information into a worth-while story to share.

    “Today’s CIOs have a story to tell. They must change the old narrative and describe the art of the (newly) possible. A great leader rises to the occasion and shares a vision that inspires the entire organization.”
    – Dan Roberts, CIO, 2019

    Communications for board presentations

    Secure funding and demonstrate IT as a value add to business objectives.

    DEFINING INSIGHT

    Stop presenting what is important to you as the CIO and present to the board what is important to them.

    Why does IT need to communicate with the board?

    • To get their buy-in and funding for critical IT initiatives.
    • To ensure that IT risks are understood and receive the funding necessary to mitigate.
    • To change the narrative of IT as a service provider to a business enabler.

    FRAMEWORK

    Framework for board presentations

    CHECKLIST

    Do’s & Don’ts of Communicating Board Presentations:

    Do: Ensure you know all the members of the board and their strengths/areas of focus.

    Do: Ensure the IT objectives and initiatives align to the business objectives.

    Do: Avoid using any technical jargon.

    Do: Limit the amount of data you are using to present information. If it can’t stand alone, it isn’t a strong enough data point.

    Do: Avoid providing IT service metrics or other operational statistics.

    Do: Demonstrate how the organization’s revenue is impacted by IT activities.

    Do: Tell a story that is compelling and excited.

    OUTCOME

    Organization Alignment

    • Approved organization objectives and IT objectives are aligned and supporting one another.

    Stakeholder Buy-In

    • Board members all understand what the future state of IT will look like – and are excited for it!

    Awareness on Technology Trends

    • It is the responsibility of the CIO to ensure the board is aware of critical technology trends that can impact the future of the organization/industry.

    Risks

    • Risks are understood, the impact they could have on the organization is clear, and the necessary controls required to mitigate the risk are funded.

    Communications for business updates

    Continuously build strong relationships with all members of business leadership.

    DEFINING INSIGHT

    Business leaders care about themselves and their goals – present ideas and initiatives that lean into this self-interest.

    Why does IT need to communicate business updates?

    • The key element here is to highlight how IT is impacting the organization’s overall ability to meet goals and targets.
    • Ensure all executive leaders know about and understand IT’s upcoming initiatives – and how they will be involved.

    FRAMEWORK

    Framework for business updates

    CHECKLIST

    Do’s & Don’ts of Communicating Business Updates:

    Do: Ensure IT is given sufficient time to present with the rest of the business leaders.

    Do: Ensure the goals of IT are clear and can be depicted visually.

    Do: Tie every IT goal to the objectives of different business leaders.

    Do: Avoid using any technical jargon.

    Do: Reinforce the positive benefits business leaders can expect.

    Do: Avoid providing IT service metrics or other operational statistics.

    Do: Demonstrate how IT is driving the digital transformation of the organization.

    OUTCOME

    Better Reputation

    • Get other business leaders to see IT as a value add to any initiative, making IT an enabler not an order taker.

    Executive Buy-In

    • Executives are concerned about their own budgets; they want to embrace all the innovation but within reason and minimal impact to their own finances.

    Digital Transformation

    • Indicate and commit to how IT can help the different leaders deliver on their digital transformation activities.

    Relationship Building

    • Establish trust with the different leaders so they want to engage with you on a regular basis.

    Audience: Organization wide

    Speaking with all members of the organization about the future of technology – and unexpected crises.

    1 2 3
    Competing to Be Heard Measure Impact Enhance the IT Brand
    IT messages are often competing with a variety of other communications simultaneously taking place in the organization. Avoid the information-overload paradox by communicating necessary, timely, and relevant information. Don’t underestimate the benefit of qualitative feedback that comes from talking to people within the organization. Ensure they read/heard and absorbed the communication. IT might be a business enabler, but if it is never communicated as such to the organization, it will only be seen as a support function. Use purposeful communications to change the IT narrative.

    Less than 50% of internal communications lean on a proper framework to support their communication activities.
    – Philip Nunn, iabc, 2020

    Communications for strategic IT initiatives

    Communicate IT’s strategic objectives with all business stakeholders and users.

    DEFINING INSIGHT

    IT leaders struggle to communicate how the IT strategy is aligned to the overall business objectives using a common language understood by all.

    Why does IT need to communicate its strategic objectives?

    • To ensure a clear and consistent view of IT strategic objectives can be understood by all stakeholders within the organization.
    • To demonstrate that IT strategic objectives are aligned with the overall mission and vision of the organization.

    FRAMEWORK

    Framework for IT strategic initiatives

    CHECKLIST

    Do’s & Don’ts of Communicating IT Strategic Objectives:

    Do: Ensure all IT leaders are aware of and understand the objectives in the IT strategy.

    Do: Ensure there is a visual representation of IT’s goals.

    Do: Ensure the IT objectives and initiatives align to the business objectives.

    Do: Avoid using any technical jargon.

    Do: Provide metrics if they are relevant, timely, and immediately understandable.

    Do: Avoid providing IT service metrics or other operational statistics.

    Do: Demonstrate how the future of the organization will benefit from IT initiatives.

    OUTCOME

    Organization Alignment

    • All employees recognize the IT strategy as being aligned, even embedded, into the overall organization strategy.

    Stakeholder Buy-In

    • Business and IT stakeholders alike understand what the future state of IT will look like – and are excited for it!

    Role Clarity

    • Employees within IT are clear on how their day-to-day activities impact the overall objectives of the organization.

    Demonstrate Growth

    • Focus on where IT is going to be maturing in the coming one to two years and how this will benefit all employees.

    Communications for crisis management

    Minimize the fear and chaos with transparent communications.

    DEFINING INSIGHT

    A crisis communication should fit onto a sticky note. If it’s not clear, concise, and reassuring, it won’t be effectively understood by the audience.

    Why does IT need to communicate when a crisis occurs?

    • To ensure all members of the organization have an understanding of what the crisis is, how impactful that crisis is, and when they can expect more information.
    • “Half of US companies don’t have a crisis communication plan” (CIO, 2017).

    FRAMEWORK

    Framework for crisis management

    CHECKLIST

    Do’s & Don’ts of Communicating During a Crisis:

    Do: Provide timely and regular updates about the crisis to all stakeholders.

    Do: Involve the Board or ELT immediately for transparency.

    Do: Avoid providing too much information in a crisis communication.

    Do: Have crisis communication statements ready to be shared at any time for possible or common IT crises.

    Do: Highlight that employee safety and wellbeing is top priority.

    Do: Work with members of the public relations team to prepare any external communications that might be required.

    OUTCOME

    Ready to Act

    • Holding statements for possible crises will eliminate the time and effort required when the crisis does occur.

    Reduce Fears

    • Prevent employees from spreading concerns and not feeling included in the crisis.

    Maintain Trust

    • Ensure Board and ELT members trust IT to respond in an appropriate manner to any crisis or major incident.

    Eliminate Negative Reactions

    • Any crisis communication should be clear and concise enough when done via email.

    Audience: IT employees

    IT employees need to receive and obtain regular transparent communications to better deliver on their expectations.

    Keep in mind:

    1 2 3
    Training for All Listening Is Critical Reinforce Collaboration
    From the service desk technician to CIO, every person within IT needs to have a basic ability to communicate. Invest in the training necessary to develop this skill set. It seems simple, but as humans we do an innately poor job at listening to others. It’s important you hear employee concerns, feedback, and recommendations, enabling the two-way aspect of communication. IT employees will reflect the types of communications they see. If IT leaders and managers cannot collaborate together, then teams will also struggle, leading to productivity and quality losses.

    “IT professionals who […] enroll in communications training have a chance to both upgrade their professional capabilities and set themselves apart in a crowded field of technology specialists.”
    – Mark Schlesinger, Forbes, 2021

    Communications for IT activities and tactics

    Get IT employees aligned and clear on their daily objectives.

    DEFINING INSIGHT

    Depending on IT goals, the structure might need to change to support better communication among IT employees.

    Why does IT need to communicate IT activities?

    • To ensure all members of the project team are aligned with their tasks and responsibilities related to the project.
    • To be able to identify, track, and mitigate any problems that are preventing the successful delivery of the project.

    FRAMEWORK

    Framework for IT activities & tactics

    CHECKLIST

    Do’s & Don’ts of Communicating IT Activities:

    Do: Provide metrics that define how success of the project will be measured.

    Do: Demonstrate how each project aligns to the overarching objectives of the organization.

    Do: Avoid having large meetings that include stakeholders from two or more projects.

    Do: Consistently create a safe space for employees to communicate risks related to the project(s).

    Do: Ensure the right tools are being leveraged for in-office, hybrid, and virtual environments to support project collaboration.

    Do: Leverage a project management software to reduce unnecessary communications.

    OUTCOME

    Stakeholder Adoption

    • Create a standard communication template so stakeholders can easily find and apply communications.

    Resource Allocation

    • Understand what the various asks of IT are so employees can be adequately assigned to tasks.

    Meet Responsibly

    • Project status meetings are rarely valuable or insightful. Use meetings for collaboration, troubleshooting, and knowledge sharing.

    Encourage Engagement

    • Recognize employees and their work against critical milestones, especially for projects that have a long timeline.

    Communications for everyday IT

    Engage employees and drive results with clear and consistent communications.

    DEFINING INSIGHT

    Employees are looking for empathy to be demonstrated by those they are interacting with, from their peers to managers. Yet, we rarely provide it.

    Why does IT need to communicate on regularly with itself?

    • Regular communication ensures employees are valued, empowered, and clear about their expectations.
    • 97% of employees believe that their ability to perform their tasks efficiently is impacted by communication (Expert Market, 2022).

    FRAMEWORK

    Framework for everyday IT

    CHECKLIST

    Do’s & Don’ts of Communicating within IT:

    Do: Have responses for likely questions prepared and ready to go.

    Do: Ensure that all leaders are sharing the same messages with their teams.

    Do: Avoid providing irrelevant or confusing information.

    Do: Speak with your team on a regular basis.

    Do: Reinforce the messages of the organization every chance possible.

    Do: Ensure employees feel empowered to do their jobs effectively.

    Do: Engage employees in dialogue. The worst employee experience is when they are only spoken at, not engaged with.

    OUTCOME

    Increased Collaboration

    • Operating in a vacuum or silo is no longer an option. Enable employees to successfully collaborate and deliver holistic results.

    Role Clarity

    • Clear expectations and responsibilities eliminate confusion and blame game. Engage employees and create a positive work culture with role clarity.

    Prevent Rumors

    • Inconsistent communication often leads to information sharing and employees spreading an (in)accurate narrative.

    Organizational Insight

    • Employees trust the organization’s direction because they are aware of the different activities taking place and provided with a rationale about decisions.

    Case Study

    Amazon

    INDUSTRY
    E-Commerce

    SOURCE
    Harvard Business Review

    Jeff Bezos has definitely taken on unorthodox approaches to business and leadership, but one that many might not know about is his approach to communication. Some of the key elements that he focused on in the early 2000s when Amazon was becoming a multi-billion-dollar empire included:

    • Banning PowerPoint for all members of the leadership team. They had to learn to communicate without the crutch of the most commonly used presentation tool.
    • Leveraging memos that included specific action steps and clear nouns
    • Reducing all communication to an eighth-grade reading level, including pitches for new products (e.g. Kindle).

    Results

    While he was creating the Amazon empire, 85% of Jeff Bezos’ communication was written in a way that an eighth grader could read. Communicating in a way that was easy to understand and encouraging his leadership team to do so as well is one of the many reasons this business has grown to an estimated value of over $800B.

    “If you cannot simplify a message and communicate it compellingly, believe me, you cannot get the masses to follow you.”
    – Indra Nooyi, in Harvard Business Review, 2022

    Communication competency expectations

    Communication is a business skill; not a technical skill.

    Demonstrated Communication Behavior
    Level 1: Follow Has sufficient communication skills for effective dialogue with others.
    Level 2: Assist Has sufficient communication skills for effective dialogue with customers, suppliers, and partners.
    Level 3: Apply Demonstrates effective communication skills.
    Level 4: Enable Communicates fluently, orally, and in writing and can present complex information to both technical and non-technical audiences.
    Level 5: Ensure, Advise Communicates effectively both formally and informally.
    Level 6: Initiate, Influence Communicates effectively at all levels to both technical and non-technical audiences.
    Level 7: Set Strategy, Inspire, Mobilize Understands, explains, and presents complex ideas to audiences at all levels in a persuasive and convincing manner.

    Source: Skills Framework for the Information Age, 2021

    Key KPIs for communication with any stakeholder

    Measuring communication is hard; use these to determine effectiveness.

    Goal Key Performance Indicator (KPI) Related Resource
    Obtain board buy-in for IT strategic initiatives X% of IT initiatives that were approved to be funded. Number of times technical initiatives were asked to be explained further. Using our Board Presentation Review service
    Establish stronger relationships with executive leaders X% of business leadership satisfied with the statement “IT communicates with your group effectively.” Using the CIO Business Vision Diagnostic
    Organizationally, people know what products and services IT provides X% of end users who are satisfied with communications around changing services or applications. Using the End-User Satisfaction Survey
    Organizational reach and understanding of the crisis. Number of follow-up tickets or requests related to the crisis after the initial crisis communication was sent. Using templates and tools for crisis communications
    Project stakeholders receive sufficient communication throughout the initiative. X% overall satisfaction with the quality of the project communications. Using the PPM Customer Satisfaction Diagnostic
    Employee feedback is provided, heard, and acted on X% of satisfaction employees have with managers or IT leadership to act on employee feedback. Using the Employee Engagement Diagnostic Program

    Standard workshop communication activities

    Introduction
    Communications overview.

    Plan
    Plan your communications using a strategic tool.

    Compose
    Create your own message.

    Deliver
    Practice delivering your own message.

    Contact your account representative for more information. workshops@infotech.com 1-888-670-8889

    Research contributors and experts

    Anuja Agrawal, National Communications Director, PwC

    Anuja Agrawal
    National Communications Director
    PwC

    Anuja is an accomplished global communications professional, with extensive experience in the insurance, banking, financial, and professional services industries in Asia, the US, and Canada. She is currently the National Communications Director at PwC Canada. Her prior work experience includes communication leadership roles at Deutsche Bank, GE, Aviva, and Veritas. Anuja works closely with senior business leaders and key stakeholders to deliver measurable results and effective change and culture building programs. Anuja has experience in both internal and external communications, including strategic leadership communication, employee engagement, PR and media management, digital and social media, and M&A/change and crisis management. Anuja believes in leveraging digital tools and technology-enabled solutions, combined with in-person engagement, to help improve the quality of dialogue and increase interactive communication within the organization to help build an inclusive culture of belonging.

    Nastaran Bisheban, Chief Technology Officer, KFC Canada

    Nastaran Bisheban
    Chief Technology Officer
    KFC Canada

    A passionate technologist, and seasoned transformational leader. A software engineer and computer scientist by education, a certified Project Manager that holds an MBA in Leadership with Honors and Distinction from University of Liverpool. A public speaker on various disciplines of technology and data strategy with a Harvard Business School executive leadership program training to round it all. Challenges status quo and conventional practices; is an advocate for taking calculated risk and following the principle of continuous improvement. With multiple computer software and project management publications she is a strategic mentor and board member on various non-profit organizations. Nastaran sees the world as a better place only when everyone has a seat at the table and is an active advocate for diversity and inclusion.

    Heidi Davidson, Co-Founder & CEO, Galvanize Worldwide and Galvanize On Demand

    Heidi Davidson
    Co-Founder & CEO
    Galvanize Worldwide and Galvanize On Demand

    Dr. Heidi Davidson is the co-founder and CEO of Galvanize Worldwide, the largest distributed network of marketing and communications experts in the world. She also is the co-founder and CEO of Galvanize On Demand, a tech platform that matches marketing and communications freelancers with client projects. Now with 167 active experts, the Galvanize team delivers startup advisory work, outsourced marketing, training, and crisis communications to organizations of all sizes. Before Galvanize, Heidi spent four years as part of the turnaround team at BlackBerry as the Chief Communications Officer and SVP of Corporate Marketing, where she helped the company move from a device manufacturer to a security software provider.

    Eli Gladstone, Co-Founder, Speaker Labs

    Eli Gladstone
    Co-Founder
    Speaker Labs

    Eli is a co-founder of Speaker Labs. He has spent over six years helping countless individuals overcome their public speaking fears and communicate with clarity and confidence. When he’s not coaching others on how to build and deliver the perfect presentation, you’ll probably find him reading some weird books, teaching his kids how to ski or play tennis, or trying to develop a good-enough jumpshot to avoid being a liability on the basketball court.

    Francisco Mahfuz, Keynote Speaker & Storytelling Coach

    Francisco Mahfuz
    Keynote Speaker & Storytelling Coach

    Francisco Mahfuz has been telling stories in front of audiences for a decade and even became a National Champion of public speaking. Today, Francisco is a keynote speaker and storytelling coach and offers communication training to individuals and international organizations and has worked with organizations like Pepsi, HP, the United Nations, Santander, and Cornell University. He’s the author of Bare: A Guide to Brutally Honest Public Speaking and the host of The Storypowers Podcast, and he’s been part of the IESE MBA communications course since 2020. He’s received a BA in English Literature from Birkbeck University in London.

    Sarah Shortreed, EVP & CTO, ATCO Ltd.

    Sarah Shortreed
    EVP & CTO
    ATCO Ltd.

    Sarah Shortreed is ATCO’s Executive Vice President and Chief Technology Officer. Her responsibilities include leading ATCO’s Information Technology (IT) function as it continues to drive agility and collaboration throughout ATCO’s global businesses and expanding and enhancing its enterprise IT strategy, including establishing ATCO’s technology roadmap for the future. Ms. Shortreed’s skill and expertise are drawn from her more than 30-year career that spans many industries and includes executive roles in business consulting, complex multi-stakeholder programs, operations, sales, customer relationship management, and product management. She was recently the Chief Information Officer at Bruce Power and has previously worked at BlackBerry, IBM, and Union Gas. She sits on the Board of Governors for the University of Western Ontario and is the current Chair of the Chief Information Officer (CIO) Committee at the Conference Board of Canada.

    Eric Silverberg, Co-Founder, Speaker Labs

    Eric Silverberg
    Co-Founder
    Speaker Labs

    Eric is a co-founder of Speaker Labs and has helped thousands of people build their public speaking confidence and become more dynamic and engaging communicators. When he’s not running workshops to help people grow in their careers, there’s a good chance you’ll find him with his wife and dog, drinking Diet Coke, and rewatching iconic episodes of the reality TV show Survivor! He’s such a die-hard fan, that you’ll probably see him playing the game one day.

    Stephanie Stewart, Communications Officer & DR Coordinator, Info Security Services Simon Fraser University

    Stephanie Stewart
    Communications Officer & DR Coordinator
    Info Security Services Simon Fraser University

    Steve Strout, President, Miovision Technologies

    Steve Strout
    President
    Miovision Technologies

    Mr. Strout is a recognized and experienced technology leader with extensive experience in delivering value. He has successfully led business and technology transformations by leveraging many dozens of complex global SFDC, Oracle, and SAP projects. He is especially adept at leading what some call “Project Rescues” – saving people’s careers where projects have gone awry; always driving “on-time and on-budget.” Mr. Strout is the current President of Miovision Technologies and the former CEO and board member of the Americas’ SAP Users” Group (ASUG). His wealth of practical knowledge comes from 30 years of extensive experience in many CxO and executive roles at some prestigious organizations such as Vonage, Sabre, BlackBerry, Shred-it, The Thomson Corporation (now Thomson Reuters), and Morris Communications. He has served on boards including Customer Advisory Boards of Apple, AgriSource Data, Dell, Edgewise, EMC, LogiSense, Socrates.ai, Spiro Carbon Group, and Unifi.

    Info-Tech Research Group Contributors:

    Sanchia Benedict, Research Lead
    Antony Chan Executive Counsellor
    Janice Clatterbuck, Executive Counsellor
    Ahmed Jowar, Research Specialist
    Dave Kish, Practice Lead
    Nick Kozlo, Senior Research Analyst
    Heather Leier Murray, Senior Research Analyst
    Amanda Mathieson, Research Director
    Carlene McCubbin, Practice Lead
    Joe Meier, Executive Counsellor
    Andy Neill, AVP Research
    Thomas Randall, Research Director

    Plus an additional two contributors who wish to remain anonymous.

    Related Info-Tech Research

    Boardroom Presentation Review

    • You will come away with a clear, concise, and compelling board presentation that IT leaders can feel confident presenting in front of their board of directors.
    • Add improvements to your current board presentation in terms of visual appeal and logical flow to ensure it resonates with your board of directors.
    • Leverage a best-of-breed presentation template.

    Build a Better Manager

    • Management skills training is needed, but organizations are struggling to provide training that makes a long-term difference in the skills managers actually use in their day to day.
    • Many training programs are ineffective because they offer the wrong content, deliver it in a way that is not memorable, and are not aligned with the IT department’s business objectives.

    Crisis Communication Guides

    During a crisis it is important to communicate to employees through messages that convey calm and are transparent and tailored to your audience. Use the Crisis Communication Guides to:

    • Draft a communication strategy.
    • Tailor messages to your audience.
    • Draft employee crisis communications.
    Use this guide to equip leadership to communicate in times of crisis.

    Bibliography

    “Communication in the Workplace Statistics: Importance and Effectiveness in 2022.” TeamStage, 2022.

    Gallo, Carmine. “How Great Leaders Communicate.” Harvard Business Review, 23 November 2022

    Guthrie, Georgina. “Why Good Internal Communications Matter Now More than Ever.” Nulab, 15 December 2021.

    Lambden, Duncan. “The Importance of Effective Workplace Communication – Statistics for 2022.” Expert Market, 13 June 2022.

    “Mapping SFIA Levels of Responsibilities to Behavioural Factors.” Skills Framework for the Information Age, 2021.

    McCreary, Gale. “How to Measure the Effectiveness of Communication: 14 Steps.” WikiHow, 31 March 2023.

    Nowak, Marcin. “Top 7 Communication Problems in the Workplace.” MIT Enterprise Forum CEE, 2021.

    Nunn, Philip. “Messaging That Works: A Unique Framework to Maximize Communication Success.” iabc, 26 October 2020.

    Picincu, Andra. “How to Measure Effective Communications.” Small Business Chron. 12 January 2021.

    Price. David A. “Pixar Story Rules.” Stories From the Frontiers of Knowledge, 2011.

    Roberts, Dan. “How CIOs Become Visionary Communicators.” CIO, 2019.

    Schlesinger, Mark. “Why building effective communication skill in IT is incredibly important.” Forbes, 2021.

    Stanten, Andrew. “Planning for the Worst: Crisis Communications 101.” CIO, 25 May 2017.

    State of the American Workplace Report. Gallup, 6 February 2020.

    “The CIO Revolution.” IBM, 2021.

    “The State of High Performing Teams in Tech 2022.” Hypercontex, 2022.

    Walters, Katlin. “Top 5 Ways to Measure Internal Communication.” Intranet Connections, 30 May 2019.

    Enterprise Architecture Trends

    • Buy Link or Shortcode: {j2store}584|cart{/j2store}
    • member rating overall impact: N/A
    • member rating average dollars saved: N/A
    • member rating average days saved: N/A
    • Parent Category Name: Strategy & Operating Model
    • Parent Category Link: /strategy-and-operating-model
    • The digital transformation journey brings business and technology increasingly closer.
    • Because the two become more and more intertwined, the role of the enterprise architecture increases in importance, aligning the two in providing additional efficiencies.
    • The current need for an accelerated digital transformation elevates the importance of enterprise architecture.

    Our Advice

    Critical Insight

    • Enterprise architecture is impacted and has an increasing role in the following areas:
      • Business agility
      • Security
      • Innovation
      • Collaborative EA
      • Tools and automation

    Impact and Result

    EA’s role in brokering and negotiating overlapping areas can lead to the creation of additional efficiencies at the enterprise level.

    Enterprise Architecture Trends Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Enterprise Architecture Trends Deck – A trend report to support executives as they digitally transform the enterprise.

    In an accelerated path to digitization, the increasingly important role of enterprise architecture is one of collaboration across siloes, inside and outside the enterprise, in a configurable way that allows for quick adjustment to new threats and conditions, while embracing unprecedented opportunities to scale, stimulating innovation, in order to increase the organization’s competitive advantage.

    • Enterprise Architecture Trends Report

    Infographic

    Further reading

    Enterprise Architecture Trends

    Supporting Executives to Digitally Transform the Enterprise

    Analyst Perspective

    Enterprise architecture, seen as the glue of the organization, aligns business goals with all the other aspects of the organization, providing additional effectiveness and efficiencies while also providing guardrails for safety.

    In an accelerated path to digitization, the increasingly important role of enterprise architecture (EA) is one of collaboration across siloes, inside and outside the enterprise, in a configurable way that allows for quick adjustment to new threats and conditions while embracing unprecedented opportunities to scale, stimulating innovation to increase the organization’s competitive advantage.

    Photo of Milena Litoiu, Principal/Senior Director, Enterprise Architecture, Info-Tech Research Group.

    Milena Litoiu
    Principal/Senior Director, Enterprise Architecture
    Info-Tech Research Group

    Accelerated digital transformation elevates the importance of EA

    The Digital transformation journey brings Business and technology increasingly closer.

    Because the two become more and more intertwined, the role OF Enterprise Architecture increases in importance, aligning the two in providing additional efficiencies.

    THE Current need for an accelerated Digital transformation elevates the importance of Enterprise Architecture.

    More than 70% of organizations revamp their enterprise architecture programs. (Info-Tech Tech Trends 2022 Survey)

    Most organizations still see a significant gap between the business and IT.

    Enterprise Architecture (EA) is impacted and has an increasing role in the following areas

    Accelerated Digital Transformation

    • Business agility Business agility, needed more that ever, increases reliance on enterprise strategies.
      EA creates alignment between business and IT to improve business nimbleness.
    • Security More sophisticated attacks require more EA coordination.
      EA helps adjust to the increasing sophistication of external threats. Partnering with the CISO office to develop strategies to protect the enterprise becomes a prerequisite for survival.
    • Innovation EA's role in an innovation increases synergies at the enterprise level.
      EA plays an increasingly stronger role in innovation, from business endeavors to technology, across business units, etc.
    • Collaborative EA Collaborative EA requires new ways of working.
      Enterprise collaboration gains new meaning, replacing stiff governance.
    • Tools & automation Tools-based automation becomes increasingly common.
      Tools support as well as new artificial intelligence or machine- learning- powered approaches help achieve tools-assisted coordination across viewpoints and teams.

    Info-Tech Insight

    EA's role in brokering and negotiating overlapping areas can lead to the creation of additional efficiencies at the enterprise level.

    EA Enabling Business Agility

    Trend 01 — Business Agility is needed more than ever and THIS increases reliance on enterprise Strategies. to achieve nimbleness, organizations need to adapt timely to changes in the environment.

    Approaches:
    A plethora of approaches are needed (e.g. architecture modularity, data integration, AI/ML) in addition to other Agile/iterative approaches for the entire organization.

    Manage Third-Party Service Security Outsourcing

    • Buy Link or Shortcode: {j2store}539|cart{/j2store}
    • member rating overall impact: N/A
    • member rating average dollars saved: N/A
    • member rating average days saved: N/A
    • Parent Category Name: Security Processes & Operations
    • Parent Category Link: /security-processes-and-operations
    • A lack of high-skill labor increases the cost of internal security, making outsourcing more appealing.
    • It is unclear what processes could or should be outsourced versus what functions should remain in-house.
    • It is not feasible to have 24/7/365 monitoring in-house for most firms.

    Our Advice

    Critical Insight

    • You are outsourcing support, not accountability, unless you preface that with your customer.
    • For most of you, you won’t have a choice – you’ll have to outsource high-end security skills to meet future needs.
    • Third-party service providers may be able to more effectively remediate threats because of their large, disparate customer base and wider scope.

    Impact and Result

    • Documented obligations and processes. This will allow you to determine which solution (outsourcing vs. insourcing) allows for the best use of resources, and maintains your brand reputation.
    • A list of variables and features to rank potential third-party providers vs. internal delivery to find which solution provides the best fit for your organization.
    • Current limitations of your environment and the limitations of third parties identified for the environments you are looking to mature.
    • Security responsibilities determined that can be outsourced, and which should be outsourced in order to gain resource allocation and effectiveness, and to improve your overall security posture.
    • The limitations or restrictions for third-party usage understood.

    Manage Third-Party Service Security Outsourcing Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to understand how to avoid common mistakes when it comes to outsourcing security, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. What to outsource

    Identify different responsibilities/functions in your organization and determine which ones can be outsourced. Complete a cost analysis.

    • Manage Third-Party Service Security Outsourcing – Phase 1: What to Outsource
    • Insourcing vs. Outsourcing Costing Tool

    2. How to outsource

    Identify a list of features for your third-party provider and analyze.

    • Manage Third-Party Service Security Outsourcing – Phase 2: How to Outsource
    • MSSP Selection Tool
    • Checklist for Third-Party Providers

    3. Manage your third-party provider

    Understand how to align third-party providers to your organization.

    • Manage Third-Party Service Security Outsourcing – Phase 3: Manage Your Third-Party Provider
    • Security Operations Policy for Third-Party Outsourcing
    • Third-Party Security Policy Charter Template
    [infographic]

    Cost-Reduction Planning for IT Vendors

    • Buy Link or Shortcode: {j2store}73|cart{/j2store}
    • member rating overall impact: 8.0/10 Overall Impact
    • member rating average dollars saved: $12,733 Average $ Saved
    • member rating average days saved: 5 Average Days Saved
    • Parent Category Name: Cost & Budget Management
    • Parent Category Link: /cost-and-budget-management
    • Unprecedented health and economic conditions are putting extreme pressure and controls on expense management.
    • IT needs to implement proactive measures to reduce costs with immediate results.
    • IT must sustain these reductions beyond the near term since no one knows how long the current conditions will last.

    Our Advice

    Critical Insight

    • Proactively initiating a “War on Waste” (WoW) to reduce the expenses and costs in areas that do not impact operational capabilities of IT is an easy way to reduce IT expenditures.
    • This is accomplished by following the principle “Stop Doing Stupid Stuff” (SDSS), which many organizations deemphasize or overlook during times of growth and prosperity.
    • Initiating a WoW and SDSS program with passion, creativity, and urgency will deliver short-term cost reductions.

    Impact and Result

    • Pinpoint and implement tactical countermeasures and savings opportunities to reduce costs immediately (Reactive: <3 months).
    • Identify and deploy proven practices to capture and sustain expense reduction throughout the mid-term (Proactive: 3-12months).
    • Create a long-term strategy to improve flexibility, make changes more swiftly, and quickly generate cost-cutting opportunities (Strategic: >12 months).
    • Use Info-Tech’s 4 R’s Framework (Required, Removed, Rescheduled, and Reduced) and guiding principles to develop your cost-reduction roadmap.

    Cost-Reduction Planning for IT Vendors Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Start here – read the Storyboard

    Read our concise Executive Brief to find out how you can reduce your IT cost in the short term while establishing a foundation for long-term sustainment of IT cost containment.

    • Cost-Reduction Planning for IT Vendors Storyboard
    • Cost-Cutting Classification and Prioritization Tool
    [infographic]

    Develop an IT Asset Management Strategy

    • Buy Link or Shortcode: {j2store}295|cart{/j2store}
    • member rating overall impact: 8.5/10 Overall Impact
    • member rating average dollars saved: $52,211 Average $ Saved
    • member rating average days saved: 31 Average Days Saved
    • Parent Category Name: Asset Management
    • Parent Category Link: /asset-management

    You have a mandate to create an accurate and actionable database of the IT assets in your environment, but:

    • The data you have is often incomplete or wrong.
    • Processes are broken or non-existent.
    • Your tools aren’t up to the task of tracking ever more hardware, software, and relevant metadata.
    • The role of stakeholders outside the core ITAM team isn’t well defined or understood.

    Our Advice

    Critical Insight

    ITAM is a foundational IT service that provides accurate, accessible, actionable data on IT assets. But there’s no value in data for data’s sake. Enable collaboration between IT asset managers, business leaders, and IT leaders to develop an ITAM strategy that maximizes the value they can deliver as service providers.

    Impact and Result

    • Develop an approach and strategy for ITAM that is sustainable and aligned with your business priorities.
    • Clarify the structure for the ITAM program, including scope, responsibility and accountability, centralization vs. decentralization, outsourcing vs. insourcing, and more.
    • Create a practical roadmap to guide improvement.
    • Summarize your strategy and approach using Info-Tech’s templates for review with stakeholders.

    Develop an IT Asset Management Strategy Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Develop an IT Asset Management Strategy – A methodology to create a business-aligned, coherent, and durable approach to ITAM.

    This two-phase, step-by-step methodology will guide you through the activities to build a business-aligned, coherent, and durable approach to ITAM. Review the executive brief at the start of the slide deck for an overview of the methodology and the value it can provide to your organization.

    • Develop an IT Asset Management Strategy – Phases 1-2

    2. ITAM Strategy Template – A presentation-ready repository for the work done as you define your ITAM approach.

    Use this template to document your IT asset management strategy and approach.

    • ITAM Strategy Template

    3. IT Asset Estimations Tracker – A rough-and-ready inventory exercise to help you evaluate the work ahead of you.

    Use this tool to estimate key data points related to your IT asset estate, as well as your confidence in your estimates.

    • IT Asset Estimations Tracker

    Infographic

    Workshop: Develop an IT Asset Management Strategy

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Identify ITAM Priorities & Goals, Maturity, Metrics and KPIs

    The Purpose

    Align key stakeholders to the potential strategic value of the IT asset management practice.

    Ensure the ITAM practice is focused on business-aligned goals.

    Key Benefits Achieved

    Define a business-aligned direction and expected outcomes for your ITAM program.

    Activities

    1.1 Brainstorm ITAM opportunities and challenges.

    1.2 Conduct an executive alignment working session.

    1.3 Set ITAM priorities, goals and tactics.

    1.4 Identify target and current state ITAM maturity.

    Outputs

    ITAM opportunities and challenges

    Align executive priorities with ITAM opportunities.

    ITAM metrics and KPIs

    ITAM maturity

    2 Identify Your Approach to Support ITAM Priorities and Goals

    The Purpose

    Translate goals into specific and coherent actions to enable your ITAM practice to deliver business value.

    Key Benefits Achieved

    A business-aligned approach to ITAM, encompassing scope, structure, tools, audits, budgets, documentation and more.

    A high-level roadmap to achieve your vision for the ITAM practice.

    Activities

    2.1 Define ITAM scope.

    2.2 Acquire ITAM services (outsourcing and contracting).

    2.3 Centralize or decentralize ITAM capabilities.

    2.4 Create a RACI for the ITAM practice.

    2.5 Align ITAM with other service management practices.

    2.6 Evaluate ITAM tools and integrations.

    2.7 Create a plan for internal and external audits.

    2.8 Improve your budget processes.

    2.9 Establish a documentation framework.

    2.10 Create a roadmap and communication plan.

    Outputs

    Your ITAM approach

    ITAM roadmap and communication plan

    Further reading

    Develop an IT Asset Management Strategy

    Define your business-aligned approach to ITAM.

    Table of Contents

    4 Analyst Perspective

    5 Executive Summary

    17 Phase 1: Establish Business-Aligned ITAM Goals and Priorities

    59 Phase 2: Support ITAM Goals and Priorities

    116 Bibliography

    Develop an IT Asset Management Strategy

    Define your business-aligned approach to ITAM.

    EXECUTIVE BRIEF

    Analyst Perspective

    Track hardware and software. Seems easy, right?

    It’s often taken for granted that IT can easily and accurately provide definitive answers to questions like “how many laptops do we have at Site 1?” or “do we have the right number of SQL licenses?” or “how much do we need to budget for device replacements next year?” After all, don’t we know what we have?

    IT can’t easily provide these answers because to do so you must track hardware and software throughout its lifecycle – which is not easy. And unfortunately, you often need to respond to these questions on very short notice because of an audit or to support a budgeting exercise.

    IT Asset Management (ITAM) is the solution. It’s not a new solution – the discipline has been around for decades. But the key to success is to deploy the practice in a way that is sustainable, right-sized, and maximizes value.

    Use our practical methodology to develop and document your approach to ITAM that is aligned with the goals of your organization.

    Photo of Andrew Sharp, Research Director, Infrastructure & Operations Practice, Info-Tech Research Group.

    Andrew Sharp
    Research Director
    Infrastructure & Operations Practice
    Info-Tech Research Group

    Realize the value of asset management

    Cost optimization, application rationalization and reduction of technical debt are all considered valuable to right-size spending and improve service outcomes. Without access to accurate data, these activities require significant investments of time and effort, starting with creation of point-in-time inventories, which lengthens the timeline to reaching project value and may still not be accurate.

    Cost optimization and reduction of technical debt should be part of your culture and technical roadmap rather than one-off projects. Why? Access to accurate information enables the organization to quickly make decisions and pivot plans as needed. Through asset management, ongoing harvest and redeployment of assets improves utilization-to-spend ratios. We would never see any organization saying, “We’ve closed our year end books, let’s fire the accountants,” but often see this valuable service relegated to the back burner. Similar to the philosophy that “the best time to plant a tree is 20 years ago and the next best time is now,” the sooner you can start to collect, validate, and analyze data, the sooner you will find value in it.

    Photo of Sandi Conrad, Principal Research Director, Infrastructure & Operations Practice, Info-Tech Research Group.

    Sandi Conrad
    Principal Research Director
    Infrastructure & Operations Practice
    Info-Tech Research Group

    Executive Summary

    Your Challenge

    You have a mandate to create an accurate and actionable database of the IT assets in your environment, but:

    • The data you have is often incomplete or wrong.
    • Processes are broken or non-existent.
    • Your tools aren’t up to the task of tracking ever more hardware, software, and relevant metadata.
    • The role of stakeholders outside the core ITAM team isn’t well defined or understood.
    Common Obstacles

    It is challenging to make needed changes because:

    • There’s cultural resistance to asset tracking, it’s seen as busywork that doesn’t clearly create value.
    • Decentralized IT teams aren’t generating the data required to track hardware and licenses.
    • ITAM can’t direct needed tool improvements because the admins don’t report to ITAM.
    • It’s hard to find time to improve processes given the day-to-day demands on your time.
    Info-Tech’s Approach
    • Develop an approach and strategy for ITAM that is sustainable and aligned with your business priorities.
    • Clarify the structure for the ITAM program, including scope, responsibility and accountability, centralization vs. decentralization, outsourcing vs. insourcing, and more.
    • Create a practical roadmap to guide improvement.
    • Summarize your strategy and approach using Info-Tech’s templates for review with stakeholders.

    Info-Tech Insight

    ITAM is a foundational IT service that provides accurate, accessible, actionable data on IT assets. But there’s no value in data for data’s sake. Enable collaboration between IT asset managers, business leaders, and IT leaders to develop an ITAM strategy that maximizes the value they can deliver as service providers.

    Unlock business value with IT asset management

    • IT asset management (ITAM) is the practice of maintaining accurate, accessible, and actionable data on the assets within the organization’s IT estate. Each IT asset will have a record that tracks it across its lifecycle from purchase to disposal.
    • ITAM’s value is realized through other processes and practice areas that can leverage ITAM data to manage risk, improve IT services, and control costs.
    • Develop an approach to ITAM that maximizes the value delivered to the business and IT. ITAM succeeds when its partners succeed at delivering business value, and it fails when it doesn’t show value to those partners.

    This blueprint will help you develop your approach for the management of IT hardware and software, including cloud services. Leverage other Info-Tech methodologies to dive directly into developing hardware asset management procedures, software asset management procedures, or to implement configuration management best practices.

    Info-Tech Members report significant savings from implementing our hardware and software asset management frameworks. In order to maximize value from the process-focused methodologies below, develop your ITAM strategy first.

    Implement Hardware Asset Management (Based on Info-Tech Measured Value Surveys results from clients working through these blueprints, as of February 2022.)

    9.6/10

    $23k

    32

    Overall Impact Average $ Saved Average Days Saved
    Implement Software Asset Management (Based on Info-Tech Measured Value Surveys results from clients working through these blueprints, as of February 2022.)

    9.0/10

    $12k

    5

    Overall Impact Average $ Saved Average Days Saved

    ITAM provides both early and ongoing value

    ITAM isn’t one-and-done. Properly supported, your ITAM practice will deliver up-front value that will help demonstrate the value ongoing ITAM can offer through the maintenance of an accurate, accessible, and actionable ITAM database.

    Example: Software Savings from ITAM



    This chart shows the money saved between the first quote and the final price for software and maintenance by a five-person ITAM team. Over a year and a half, they saved their organization a total of $7.5 million from a first quote total of $21 million over that period.

    This is a perfect example of the direct value that ITAM can provide on an ongoing basis to the organization, when properly supported and integrated with IT and the business.

    Examples of up-front value delivered in the first year of the ITAM practice:

    • Save money by reviewing and renegotiating critical, high-spend, and undermanaged software and service contracts.
    • Redeploy or dispose of clearly unused hardware and software.
    • Develop and enforce standards for basic hardware and software.
    • Improve ITAM data quality and build trust in the results.

    Examples of long-term value from ongoing governance, management, and operational ITAM activities:

    • Optimize spend: Reallocate unused hardware and software, end unneeded service agreements, and manage renewals and audits.
    • Reduce risk: Provide comprehensive asset data for security controls development and incident management; manage equipment disposal.
    • Improve IT service: Support incident, problem, request, and change management with ITAM data. Develop new solutions with an understanding of what you have already.

    Common obstacles

    The rulebook is available, but hard to follow
    • ITAM takes a village, but stakeholders aren’t aware of their role. ITAM processes rely on technicians to update asset records, vendors to supply asset data, administrators to manage tools, leadership to provide direction and support, and more.
    • Constant change in the IT and business environment undermines the accuracy of ITAM records (e.g. licensing and contract changes, technology changes that break discovery tools, personnel and organizational changes).
    • Improvement efforts are overwhelmed by day-to-day activities. One study found that 83% of SAM teams’ time is consumed by audit-related activities. (Flexera State of ITAM Report 2022) A lack of improvement becomes a vicious cycle when stakeholders who don’t see the value of ITAM decline to dedicate resources for improvement.
    • Stakeholders expect ITAM tools to be a cure-all, but even at their best, they can’t provide needed answers without some level of configuration, manual input, and supervision.
    • There’s often a struggle to connect ITAM to value. For example, respondents to Info-Tech’s Management & Governance Diagnostic consistently rank ITAM as less important than other processes that ITAM directly supports (e.g. budget management and budget optimization). (Info-Tech MGD Diagnostic (n=972 unique organizations))
    ITAM is a mature discipline with well-established standards, certifications, and tools, but we still struggle with it.
    • Only 28% of SAM teams track IaaS and PaaS spend, and only 35% of SAM teams track SaaS usage.
    • Increasing SAM maturity is a challenge for 76% of organizations.
    • 10% of organizations surveyed have spent more than $5 million in the last three years in audit penalties and true-ups.
    • Half of all of organizations lack a viable SAM tool.
    • Seventy percent of SAM teams have a shortfall of qualified resources.
    • (Flexera State of ITAM Report 2022)

    Info-Tech's IT Asset Management Framework (ITAM)

    Adopt, manage, and mature activities to enable business value thorugh actionable, accessible, and accurate ITAM data

    Logo for Info-Tech Research Group. Enable Business Value Logo for #iTRG.
    Business-Aligned Spend
    Optimization and Transparency
    Facilitate IT Services
    and Products
    Actionable, Accessible,
    and Accurate Data
    Context-Aware Risk Management
    and Security Controls

    Plan & Govern

    Business Goals, Risks, and Structure
    • ITAM Goals & Priorities
    • Roles, Accountability, Responsibilities
    • Scope
    Ongoing Management Commitment
    • Resourcing & Funding
    • Policies & Enforcement
    • Continuous Improvement
    Culture
    • ITAM Education, Awareness & Training
    • Organizational Change Management
    Section title 'Operate' with a cycle surrounding key components of Operate: 'Data Collection & Validation', 'Tool Administration', 'License Management', and 'Lease Management'. The cycle consists of 'Request', 'Procure', 'Receive', 'Deploy', 'Manage', 'Retire & Dispose', and back to 'Request'.

    Build & Manage

    Tools & Data
    • ITAM Tool Selection & Deployment
    • Configuration Management Synchronization
    • IT Service Management Integration
    Process
    • Process Management
    • Data & Process Audits
    • Document Management
    People, Policies, and Providers
    • Stakeholder Management
    • Technology Standardization
    • Vendor & Contract Management

    Info-Tech Insight

    ITAM is a foundational IT service that provides actionable, accessible, and accurate data on IT assets. But there's no value in data for data's sake. Use this methodology to enable collaboration between ITAM, the business, and IT to develop an approach to ITAM that maximizes the value the ITAM team can deliver as service providers.

    Key deliverable

    IT asset management requires ongoing practice – you can’t just implement it and walk away.

    Our methodology will help you build a business-aligned strategy and approach for your ITAM practice with the following outputs:

    • Business-aligned ITAM priorities, opportunities, and goals.
    • Current and target state ITAM maturity.
    • Metrics and KPIs.
    • Roles, responsibilities, and accountability.
    • Insourcing, outsourcing, and (de)centralization.
    • Tools and technology.
    • A documentation framework.
    • Initiatives, a roadmap, and a communication plan.
    Each step of this blueprint is designed to help you create your IT asset management strategy:
    Sample of Info-Tech's key deliverable 'IT Asset Management' blueprint.

    Info-Tech’s methodology to develop an IT asset management strategy

    1. Establish business-aligned ITAM goals and priorities 2. Identify your approach to support ITAM priorities and goals
    Phase Steps
    • 1.1 Define ITAM and brainstorm opportunities and challenges.
    • Executive Alignment Working Session:
    • 1.2 Review organizational priorities, strategy, and key initiatives.
    • 1.3 Align executive priorities with ITAM opportunities and priorities.
    • 1.4 Identify business-aligned ITAM goals and target maturity.
    • 1.5 Write mission and vision statements.
    • 1.6 Define ITAM metrics and KPIs.
    • 2.1 Define ITAM scope.
    • 2.2 Acquire ITAM services (outsourcing and contracting).
    • 2.3 Centralize or decentralize ITAM capabilities.
    • 2.4 Create a RACI for the ITAM practice.
    • 2.5 Align ITAM with other service management practices.
    • 2.6 Evaluate ITAM tools and integrations.
    • 2.7 Create a plan for internal and external audits.
    • 2.8 Improve your budget processes.
    • 2.9 Establish a documentation framework.
    • 2.10 Create a roadmap and communication plan.
    Phase Outcomes Defined, business-aligned goals and priorities for ITAM. Establish an approach to achieving ITAM goals and priorities including scope, structure, tools, service management integrations, documentation, and more.
    Project Outcomes Develop an approach and strategy for ITAM that is sustainable and aligned with your business priorities.

    Insight Summary

    There’s no value in data for data’s sake

    ITAM is a foundational IT service that provides accurate, accessible, actionable data on IT assets. Enable collaboration between IT asset managers, business leaders, and IT leaders to develop an approach to ITAM that maximizes the value they can deliver as service providers.

    Service provider to a service provider

    ITAM is often viewed (when it’s viewed at all) as a low-value administrative task that doesn’t directly drive business value. This can make it challenging to build a case for funding and resources.

    Your ITAM strategy is a critical component to help you define how ITAM can best deliver value to your organization, and to stop creating data for the sake of data or just to fight the next fire.

    Collaboration over order-taking

    To align ITAM practices to deliver organizational value, you need a very clear understanding of the organization’s goals – both in the moment and as they change over time.

    Ensure your ITAM team has clear line of sight to business strategy, objectives, and decision-makers, so you can continue to deliver value as priorities change

    Embrace dotted lines

    ITAM teams rely heavily on staff, systems, and data beyond their direct area of control. Identify how you will influence key stakeholders, including technicians, administrators, and business partners.

    Help them understand how ITAM success relies on their support, and highlight how their contributions have created organizational value to encourage ongoing support.

    Project benefits

    Benefits for IT
    • Set a foundation and direction for an ITAM practice that will allow IT to manage risk, optimize spend, and enhance services in line with business requirements.
    • Establish accountability and responsibility for essential ITAM activities. Decide where to centralize or decentralize accountability and authority. Identify where outsourcing could add value.
    • Create a roadmap with concrete, practical next steps to develop an effective, right-sized ITAM practice.
    Stock image of a trophy. Benefits for the business
    • Plan and control technology spend with confidence based on trustworthy ITAM data.
    • Enhance IT’s ability to rapidly and effectively support new priorities and launch new projects. Effective ITAM can support more streamlined procurement, deployment, and management of assets.
    • Implement security controls that reflect your total technology footprint. Reduce the risk that a forgotten device or unmanaged software turns your organization into the next Colonial Pipeline.

    Info-Tech offers various levels of support to best suit your needs

    DIY Toolkit

    Guided Implementation

    Workshop

    Consulting

    "Our team has already made this critical project a priority, and we have the time and capability, but some guidance along the way would be helpful." "Our team knows that we need to fix a process, but we need assistance to determine where to focus. Some check-ins along the way would help keep us on track." "We need to hit the ground running and get this project kicked off immediately. Our team has the ability to take this over once we get a framework and strategy in place." "Our team does not have the time or the knowledge to take this project on. We need assistance through the entirety of this project."

    Diagnostics and consistent frameworks used throughout all four options

    Guided Implementation

    A Guided Implementation (GI) is a series of calls with an Info-Tech analyst to help implement our best practices in your organization.

    A typical GI around 12 calls over the course of 6 months.

    What does a typical GI on this topic look like?

    Call #1: Scope requirements, objectives, and your specific challenges.

    Call #2: Review business priorities.

    Call #3: Identify ITAM goals & target maturity.

    Call #4: Identify metrics and KPIs. Call #5: Define ITAM scope.

    Call #6: Acquire ITAM services.

    Call #7: ITAM structure and RACI.

    Call #8: ITAM and service management.

    Tools and integrations.

    Call #10: Internal and external audits.

    Call #11: Budgets & documentation

    Call #12: Roadmap, comms plan. Wrap-up.

    Phase 1 Phase 2

    Workshop Overview

    Contact your account representative for more information.
    workshops@infotech.com1-888-670-8889
    Day 1 Day 2 Day 3 Day 4 Day 5
    Identify ITAM priorities & goals, maturity, metrics and KPIs
    Identify your approach to support ITAM priorities and goals
    Next Steps and wrap-Up (offsite)
    Activities

    1.1 Define ITAM.

    1.2 Brainstorm ITAM opportunities and challenges.

    Conduct an executive alignment working session:

    1.3 Review organizational priorities, strategy, and key initiatives.

    1.4 Align executive priorities with ITAM opportunities.

    1.5 Set ITAM priorities.

    2.1 Translate opportunities into ITAM goals and tactics.

    2.2 Identify target and current state ITAM maturity.

    2.3 Create mission and vision statements.

    2.4 Identify key ITAM metrics and KPIs.

    3.1 Define ITAM scope.

    3.2 Acquire ITAM services (outsourcing and contracting)

    3.3 Centralize or decentralize ITAM capabilities.

    3.4 Create a RACI for the ITAM practice.

    3.5 Align ITAM with other service management practices.

    3.6 Evaluate ITAM tools and integrations.

    4.1 Create a plan for internal and external audits.

    4.2 Improve your budget processes.

    4.3 Establish a documentation framework and identify documentation gaps.

    4.4 Create a roadmap and communication plan.

    5.1 Complete in-progress deliverables from previous four days.

    5.2 Set up review time for workshop deliverables and to discuss next steps.

    Deliverables
    1. ITAM opportunities and challenges.
    2. Align executive priorities with ITAM opportunities.
    3. Set ITAM priorities.
    1. ITAM goals and tactics.
    2. Current and target ITAM maturity.
    3. Mission and vision statements.
    4. ITAM metrics and KPIs.
    1. Decisions that will shape your ITAM approach, including:
      1. What’s in scope (hardware, software, and cloud services).
      2. Where to centralize, decentralize, or outsource ITAM activities.
      3. Accountability, responsibility, and structure for ITAM activities.
      4. Service management alignment, tooling gaps, audit plans, budget processes, and required documentation.
    2. A roadmap and communication plan.
    1. Your completed ITAM strategy template.
    Develop an IT Asset Management Strategy

    Phase 1:

    Establish business-aligned ITAM goals and priorities

    Phase 1

    1.1 Define ITAM and brainstorm opportunities and challenges.

    Executive Alignment Working Session:

    1.2 Review organizational priorities, strategy, and key initiatives.

    1.3 Align executive priorities with ITAM opportunities & priorities.

    1.4 Identify business-aligned ITAM goals and target maturity.

    1.5 Write mission and vision statements.

    1.6 Define ITAM metrics and KPIs.

    Phase 2

    2.1 Define ITAM scope.

    2.2 Acquire ITAM services (outsourcing and contracting).

    2.3 Centralize or decentralize ITAM capabilities.

    2.4 Create a RACI for the ITAM practice.

    2.5 Align ITAM with other service management practices.

    2.6 Evaluate ITAM tools and integrations.

    2.7 Create a plan for internal and external audits.

    2.8 Improve your budget processes.

    2.9 Establish a documentation framework.

    2.10 Create a roadmap and communication plan.

    Phase Outcomes:

    Defined, business-aligned goals, priorities, and KPIs for ITAM. A concise vision and mission statement. The direction you need to establish a practical, right-sized, effective approach to ITAM for your organization.

    Before you get started

    Set yourself up for success with these three steps:
    • This methodology and the related slides are intended to be executed via intensive, collaborative working sessions using the rest of this slide deck.
    • Ensure the working sessions are a success by working through these steps before you start work on your IT asset management strategy.

    1. Identify participants

    Review recommended roles and identify who should participate in the development of your ITAM strategy.

    2. Estimate assets managed today

    Work through an initial assessment to establish ease of access to ITAM data and your level of trust in the data available to you.

    3. Create a working folder

    Create a repository to house your notes and any work in progress, including your copy of the ITAM Strategy Template.

    0.1 Identify participants

    30 minutes

    Output: List of key roles for the strategy exercises outlined in this methodology

    Participants: Project sponsor, Lead facilitator, ITAM manager and SMEs

    This methodology relies on having the right stakeholders in the room to identify ITAM goals, challenges, roles, structure, and more. On each activity slide in this deck, you’ll see an outline of the recommended participants. Use the table below to translate the recommended roles into specific people in your organization. Note that some people may fill multiple roles.

    Role Expectations People
    Project Sponsor Accountable for the overall success of the methodology. Ideally, participates in all exercises in this methodology. May be the asset manager or whoever they report to. Jake Long
    Lead Facilitator Leads, schedules, and manages all working sessions. Guides discussions and ensures activity outputs are completed. Owns and understands the methodology. Has a working knowledge of ITAM. Robert Loblaw
    Asset Manager(s) SME for the ITAM practice. Provides strategic direction to mature ITAM practices in line with organizational goals. Supports the facilitator. Eve Maldonado
    ITAM Team Hands-on ITAM professionals and SMEs. Includes the asset manager. Provide input on tactical ITAM opportunities and challenges. Bruce Wayne, Clark Kent
    IT Leaders & Managers Leaders of key stakeholder groups from across the IT department – the CIO and direct reports. Provide input on what IT needs from ITAM, and the role their teams should play in ITAM activities. May include delegates, particularly those familiar with day-to-day processes relevant to a particular discussion or exercise. Marcelina Hardy, Edmund Broughton
    ITAM Business Partners Non-IT business stakeholders for ITAM. This could include procurement, vendor management, accounting, and others. Zhang Jin, Effie Lamont
    Business Executives Organizational leaders and executives (CFO, COO, CEO, and others) or their delegates. Will participate in a mini-workshop to identify organizational goals and initiatives that can present opportunities for the ITAM practice. Jermaine Mandar, Miranda Kosuth

    0.2 Estimate asset numbers

    1 hour

    Output: Estimates of quantity and spend related to IT assets, Confidence/margin of error on estimates

    Participants: IT asset manager, ITAM team

    What do you know about your current IT environment, and how confident are you in that knowledge?

    This exercise will help you evaluate the size of the challenge ahead in terms of the raw number of assets in your environment, the spend on those assets, and the level of trust your organization has in the ITAM data.

    It is also a baseline snapshot your ability to relay key ITAM metrics quickly and confidently, so you can measure progress (in terms of greater confidence) over time.

    1. Download the estimation tracker below. Add any additional line items that are particularly important to the organization.
    2. Time-box this exercise to an hour. Use your own knowledge and existing data repositories to identify count/spend for each line item, then add a margin of error to your guess. Larger margins of error on larger counts will typically indicate larger risks.
    3. Track any assumptions, data sources used, or SMEs consulted in the comments.

    Download the IT Asset Estimation Tracker

    “Any time there is doubt about the data and it doesn’t get explained or fixed, then a new spreadsheet is born. Data validation and maintenance is critical to avoid the hidden costs of having bad data”

    Allison Kinnaird,
    Operations Practice Lead,
    Info-Tech Research Group

    0.3 Create a working folder

    15 minutes

    Output: A repository for templates and work in progress

    Participants: Lead facilitator

    Create a central repository for collaboration – it seems like an obvious step, but it’s one that gets forgotten about
    1. Download a copy of the ITAM Strategy Template.
      1. This will be the repository for all the work you do in the activities listed in this blueprint; take a moment to read it through and familiarize yourself with the contents.
    2. House the template in a shared repository that can house other related work in progress. Share this folder with participants so they can check in on your progress.
    3. You’ll see this callout box: Add your results to your copy of the ITAM Strategy Template as you work through activities in this blueprint. Copy the output to the appropriate slide in the ITAM Strategy Template.
    Stock image of a computer screen with a tiny person putting likes on things.

    Collect action items as you go

    Don’t wait until the end to write down your good ideas.
    • The last exercise in this methodology is to gather everything you’ve learned and build a roadmap to improve the ITAM practice.
    • The output of the exercises will inform the roadmap, as they will highlight areas with opportunities for improvement.
    • Write them down as you work through the exercises, or you risk forgetting valuable ideas.
    • Keep an “idea space” – a whiteboard with sticky notes or a shared document – to which any of your participants can post an idea for improvement and that you can review and consolidate later.
    • Encourage participants to add their ideas at any time during the exercises.
    Pad of sticky notes, the top of which reads 'Good ideas go here!'

    Step 1.1: Brainstorm ITAM opportunities and challenges

    Participants

    • Project sponsor and lead facilitator
    • ITAM team
    • IT leaders and managers
    • ITAM business partners

    Outcomes

    • Rally the working group around a collection of ideas that, when taken together, create a vision for the future ITAM practice.
    • Identify your organization’s current ITAM challenges.

    “ITAM is a cultural shift more than a technology shift.” (Rory Canavan, SAM Charter)

    What is an IT Asset?

    Any piece of technology can be considered an asset, but it doesn’t mean you need to track everything. Image of three people building a computer from the inside.
    Icon of a power button.

    According to the ISO 19770 standard on ITAM, an IT Asset is “[an] item, thing, or entity that can be used to acquire, process, store and distribute digital information and has potential or actual value to an organization.”
    These are all things that IT is expected to support and manage, or that have the potential to directly impact services that IT supports and manages.

    Icon of a half-full battery.

    IT assets are distinct from capital assets. Some IT assets will also be capital assets, but not all will be. And not all capital assets are IT assets, either.

    Icon of a microphone.

    IT assets are typically tracked by IT, not by finance or accounting.
    IT needs more from their IT asset tracking system than the typical finance department can deliver.
    This can include end-user devices, software, IT infrastructure, cloud-based resources, third-party managed IT services, Internet-of-Things devices, embedded electronics, SCADA equipment, “smart” devices, and more.

    Icon of a fingerprint.

    It’s important to track IT assets in a way that enables IT to deliver value to the business – and an important part of this is understanding what not to track. This list should be aligned to the needs of your organization.

    What is IT asset management?

    • IT asset management is the practice of maintaining accurate, accessible, and actionable data on IT hardware, software, and cloud assets from procurement to disposal.
    • Trustworthy data maintained by an IT asset management practice will help your business meet its goals by managing risk, controlling costs, and enabling IT services and products.
    • ITAM tends to focus on the asset itself – its technical, financial, contractual, lifecycle, and ownership attributes – rather than its interactions or connections to other IT assets, which tends to be part of configuration management.

    What IT Asset Management is NOT:

    Configuration Management: Configuration management databases (CMDBs) often draw from the same data pool as ITAM (many configuration items are assets, and vice versa), but they focus on the interaction, interconnection, and interoperation of configuration items within the IT estate.

    In practice, many configuration items will be IT assets (or parts of assets) and vice versa. Configuration and asset teams should work closely together as they develop different but complementary views of the IT environment. Use Info-Tech’s methodology to harness configuration management superpowers.

    Organizational Data Management: Leverage a different Info-Tech methodology to develop a digital and data asset management program within Info-Tech’s DAM framework.

    “Asset management’s job is not to save the organization money, it’s not to push back on software audits.

    It’s to keep the asset database as up-to-date and as trustworthy as possible. That’s it.” (Jeremy Boerger, Consultant & Author)

    “You can’t make any real decisions on CMDB data that’s only 60% accurate.

    You start extrapolating that out, you’re going to get into big problems.” (Mike Austin, Founder & CEO, MetrixData 360)

    What is an ITAM strategy?

    Our strategy document will outline a coherent, sustainable, business-aligned approach to ITAM.

    No single approach to ITAM fits all organizations. Nor will the same approach fit the same organization at different times. A world-leading research university, a state government, and a global manufacturer all have very different goals and priorities that will be best supported by different approaches to ITAM.

    This methodology will walk you through these critical decisions that will define your approach to ITAM:

    • Business-aligned priorities, opportunities, and goals: What pressing opportunities and challenges do we face as an organization? What opportunities does this create that ITAM can seize?
    • Current and future state maturity, challenges: What is the state of the practice today? Where do we need to improve to meet our goals? What challenges stand in the way of improvement?
    • Responsibility, accountability, sourcing and (de)centralization: Who does what? Who is accountable? Where is there value to outsourcing? What authority will be centralized or decentralized?
    • Tools, policies, and procedures: What technology do we need? What’s our documentation framework?
    • Initiatives, KPIs, communication plan, and roadmap: What do we need to do, in what order, to build the ITAM practice to where we need it to be? How long do we expect this to take? How will we measure success?

    “A good strategy has coherence, coordinating actions, policies, and resources so as to accomplish an important end. Most organizations, most of the time, don’t have this.

    Instead, they have multiple goals and initiatives that symbolize progress, but no coherent approach to accomplish that progress other than ‘spend more and try harder.’” (Good Strategy, Bad Strategy, Richard Rumelt)

    Enable business value with IT asset management

    If you’ve never experienced a mature ITAM program before, it is almost certainly more rewarding than you’d expect once it’s functioning as intended.

    Each of the below activities can benefit from accessible, actionable, and accurate ITAM data.

    • Which of the activities, practices, and initiatives below have value to your organization?
    • Which could benefit most from ITAM data?
    Manage Risk: Effective ITAM practices provide data and processes that help mitigate the likelihood and impact of potentially damaging IT risks.

    ITAM supports the following practices that help manage organizational risk:

    • Security Controls Development
    • Security Incident Response
    • Security Audit Reports
    • Regulatory Compliance Reports
    • IT Risk Management
    • Technical Debt Management
    • M&A Due Diligence
    Optimize Spend: Asset data is essential to maintaining oversight of IT spend, ensuring that scarce resources are allocated where they can have the most impact.

    ITAM supports these activities that help optimize spend:

    • Vendor Management & Negotiations
    • IT Budget Management & Variance Analysis
    • Asset Utilization Analysis
    • FinOps & Cloud Spend Optimization
    • Showback & Chargeback
    • Software Audit Defense
    • Application Rationalization
    • Contract Consolidation
    • License and Device Reallocation
    Improve IT Services: Asset data can help inform solutions development and can be used by service teams to enhance and improve IT service practices.

    Use ITAM to facilitate these IT services and initiatives:

    • Solution and Enterprise Architecture
    • Service Level Management
    • Technology Procurement
    • Technology Refresh Projects
    • Incident & Problem Management
    • Request Management
    • Change Management
    • Green IT

    1.1 Brainstorm ideas to create a vision for the ITAM practice

    30 minutes

    Input: Stakeholders with a vision of what ITAM could provide, if resourced and funded adequately

    Output: A collection of ideas that, when taken together, create a vision for the future ITAM practice

    Materials: ITAM strategy template, Whiteboard or virtual whiteboard

    Participants: ITAM team, IT leaders and managers, ITAM business partners

    It can be easy to lose sight of long-term goals when you’re stuck in firefighting mode. Let’s get the working group into a forward-looking mindset with this exercise.

    Think about what ITAM could deliver with unlimited time, money, and technology.

    1. Provide three sticky notes to each participant.
    2. Add the headings to a whiteboard, or use a blank slide as a digital whiteboard
    3. On each sticky note, ask participants to outline a single idea as follows:
      1. We could: [idea]
      2. Which would help: [stakeholder]
      3. Because: [outcome]
    4. Ask participants to present their sticky notes and post them to the whiteboard. Ask later participants to group similar ideas together.

    As you hear your peers describe what they hope and expect to achieve with ITAM, a shared vision of what ITAM could be will start to emerge.

    1.1 Identify structural ITAM challenges

    30 minutes

    Input: The list of common challenges on the next slide, Your estimated visibility into IT assets from the previous exercise, The experience and knowledge of your participants

    Output: Identify current ITAM challenges

    Materials: Your working copy of the ITAM Strategy Template

    Participants: ITAM team, IT leaders and managers, ITAM business partners

    What’s standing in the way today of delivering the ITAM practices you want to achieve?

    Review the list of common challenges on the next slide as a group.

    1. Delete any challenges that don’t apply to your organization.
    2. Modify any challenges as required to reflect your organization.
    3. Add further challenges that aren’t on the list, as required.
    4. Highlight challenges that are particularly painful.

    Add your results to your copy of the ITAM Strategy Template

    “The problem – the reason why asset management initiatives keep falling on their face – is that people attack asset management as a problem to solve, instead of a practice and epistemological construct.” (Jeremy Boerger, Consultant & Author)

    1.1 Identify structural ITAM challenges

    Review and update the list of common challenges below to reflect your own organization.

    • Leadership and executives don’t understand the value of asset management and don’t fund or resource it.
    • Tools aren’t fit for purpose, don’t scale, or are broken.
    • There’s a cultural tendency to focus on tools over processes.
    • ITAM data is fragmented across multiple repositories.
    • ITAM data is widely viewed as untrustworthy.
    • Stakeholders respond to vendor audits before consulting ITAM, which leads to confusion and risks penalties.
    • No time for improvement; we’re always fighting fires.
    • We don’t audit our own ITAM data for accuracy.
    • End-user equipment is shared, re-assigned, or disposed without notifying or involving IT.
    • No dedicated resources.
    • Lack of clarity on roles and responsibilities.
    • Technicians don’t track assets consistently; ITAM is seen as administrative busywork.
    • Many ITAM tasks are manual and prone to error.
    • Inconsistent organizational policies and procedures.
    • We try to manage too many hardware types/software titles.
    • IT is not involved in the procurement process.
    • Request and procurement is seen as slow and excessively bureaucratic.
    • Hardware/software standards don’t exist or aren’t enforced.
    • Extensive rogue purchases/shadow IT are challenging to manage via ITAM tools and processes.
    What Else?

    Copy results to your copy of the ITAM Strategy Template

    Step 1.2: Review organizational priorities, strategy, initiatives

    Participants

    • Project sponsor and lead facilitator
    • ITAM team
    • IT leaders and managers
    • Business executives or their delegates

    Outcomes

    • Review organizational priorities and strategy.
    • Identify key initiatives.

    Enter the executives

    Deliver on leadership priorities

    • Your business’ major transformative projects and executive priorities might seem far removed from hardware and software tracking. Why would we start with business strategy and executive priorities as we’re setting goals for the ITAM program?
    • While business executives have (likely) no interest in how software and hardware is tracked, they are accountable for the outcomes ITAM can enable. They are the most likely to understand why and how ITAM can deliver value to the organization.
    • ITAM succeeds by enabling its stakeholders to achieve business outcomes. The next three activities are designed to help you identify how you can enable your stakeholders, and what outcomes are most important from their point of view. Specifically:
      • What are the business’ planned transformational initiatives?
      • What are your highest priority goals?
      • What should the priorities of the ITAM practice be?
    • The answers to these questions will shape your approach to ITAM. Direct input from your leadership and executives – or their delegates – will help ensure you’re setting a solid foundation for your ITAM practice.

    “What outcomes does the organization want from IT asset management? Often, senior managers have a clear vision for the organization and where IT needs to go, and the struggle is to communicate that down.” (Kylie Fowler, ITAM Intelligence)

    Stock image of many hands with different puzzle pieces.

    Executive Alignment Session Overview

    ITAM Strategy Working Sessions

    • Discover & Brainstorm
    • Executive Alignment Working Session
      • 1.2 Review organizational strategy, priorities, and key initiatives
      • 1.3 Align executive priorities with ITAM opportunities, set ITAM priorities
    • ITAM Practice Maturity, Vision & Mission, Metrics & KPIs
    • Scope, Outsourcing, (De)Centralization, RACI
    • Service Management Integration
    • ITAM Tools
    • Audits, Budgets, Documents
    • Roadmap & Comms Plan

    A note to the lead facilitator and project sponsor:
    Consider working through these exercises by yourself ahead of time. As you do so, you’ll develop your own ideas about where these discussions may go, which will help you guide the discussion and provide examples to participants.

    1.2 Review organizational strategy and priorities

    30 minutes

    Input: Organizational strategy documents

    Output: A list of prioritized organizational goals, An initial assessment of how ITAM can support these goals

    Materials: The diagram in the next slide, and/or a whiteboard, Your copy of the ITAM Strategy Template

    Participants: Asset manager, IT leadership, Business executives or delegates

    Welcome your group to the working session and outline the next few exercises using the previous slide.

    Ask the most senior leader present to provide a summary of the following:

    1. What is the vision for the organization?
    2. What are our priorities and what must we absolutely get right?
    3. What do we expect the organization to look like in three years?

    The facilitator or a dedicated note-taker should record key points on a whiteboard or flipchart paper.

    1.2 Identify transformational initiatives

    30 minutes

    Input: Organizational strategy documents

    Output: A list of prioritized organizational goals, An initial assessment of how ITAM can support these goals

    Materials: The diagram in the next slide, and/or a whiteboard, Your copy of the ITAM Strategy Template

    Participants: Asset manager, IT leadership, Business executives or delegates

    Ask the most senior leader present to provide a summary of the following: What transformative business and IT initiatives are planned? When will they begin and end?

    Using one box per initiative, draw the initiatives in a timeline like the one below.

    Sample timeline for ITAM initiatives.

    Add your results to your copy of the ITAM Strategy Template

    Step 1.3: Set business-aligned ITAM priorities

    Participants

    • Project sponsor and lead facilitator
    • ITAM team
    • IT leaders and managers
    • Business executives

    Outcomes

    • Connect executive priorities to ITAM opportunities.
    • Set business-aligned priorities for the ITAM practice.

    1.3 Align executive priorities with ITAM opportunities

    45 minutes

    Input: Organizational strategy documents

    Output: A list of prioritized organizational goals, An initial assessment of how ITAM can support these goals

    Materials: The diagram in the next slide, and/or a whiteboard, Your copy of the ITAM Strategy Template

    Participants: Asset manager, IT leaders and managers, Business executives or delegates

    In this exercise, we’ll use the table on the next slide to identify the top priorities of key business and IT stakeholders and connect them to opportunities for the ITAM practice.

    1. Ask your leadership or executive delegates – what are their goals? What are they trying to accomplish? List roles and related goals in the table.
    2. Brainstorm opportunities for IT asset management to support listed goals:
      1. Can ITAM provide an enhanced level of service, access, or insight?
      2. Can ITAM address an existing issue or mitigate an existing risk?

    Add your results to your copy of the ITAM Strategy Template

    1.3 Align executive priorities with ITAM opportunities (example)

    ITAM is for the… Who wants to… Which presents these ITAM opportunities
    CEO Deliver transformative business initiatives Acquire the right tech at the right time to support transformational initiatives.
    Establish a data-driven culture of stewardship Improve data to increase IT spend transparency.
    COO Improve organizational efficiency Increase asset use.
    Consolidate major software contracts to drive discounts.
    CFO Accurately forecast spending Track and anticipate IT asset spending.
    Control spending Improve data to increase IT spend transparency.
    Consolidate major software contracts to drive discounts.
    CIO Demonstrate IT value Use data to tell a story about value delivered by IT assets.
    Govern IT use Improve data to increase IT spend transparency.
    CISO Manage IT security and compliance risks Identify abandoned or out-of-spec IT assets.
    Provide IT asset data to support controls development.
    Respond to security incidents Support security incident teams with IT asset data.
    Apps Leader Build, integrate, and support applications Identify opportunities to retire applications with redundant functionality.
    Connect applications to relevant licensing and support agreements.
    IT Infra Leader Build and support IT infrastructure. Provide input on opportunities to standardize hardware and software.
    Provide IT asset data to technicians supporting end users.

    1.3 Categorize ITAM opportunities

    10-15 minutes

    Input: The outputs from the previous exercise

    Output: Executive priorities, sorted into the three categories at the right

    Materials: The table in this slide, The outputs from the previous exercise

    Participants: Lead facilitator

    Give your participants a quick break. Quickly sort the identified ITAM opportunities into the three main categories below as best you can.

    We’ll use this table as context for the next exercise.

    Example: Optimize Spend Enhance IT Services Manage Risk
    ITAM Opportunities
    • Improve data to increase IT spend transparency.
    • Consolidate major software contracts to drive discounts.
    • Increase asset utilization.
    • Identify opportunities to retire applications with redundant functionality
    • Acquire the right tech at the right time to support transformational initiatives.
    • Provide IT asset data to technicians supporting end users.
    • Identify abandoned or out-of-spec IT assets.
    • Provide IT asset data to support controls development.
    • Support security incident teams with IT asset data.

    Add your results to your copy of the ITAM Strategy Template

    1.3 Set ITAM priorities

    30 minutes

    Input: Organizational strategy documents

    Output: A list of prioritized organizational goals, An initial assessment of how ITAM can support these goals

    Materials: Whiteboard, The template on the next slide, Your copy of the ITAM Strategy Template

    Participants: Asset manager, IT leaders and managers, Business executives or delegates

    The objective of this exercise is to prioritize the outcomes your organization wants to achieve from its ITAM practice, given the context from the previous exercises.

    Review the image below. The three points of the triangle are the three core goals of ITAM: Enhance IT Service, Manage Risk, and Optimize Spend. This exercise was first developed by Kylie Fowler of ITAM Intelligence. It is an essential exercise to understand ITAM priorities and the tradeoffs associated with those priorities. These priorities aren’t set in stone and should be revisited periodically as technology and business priorities change.

    Draw the diagram on the next slide on a whiteboard. Have the most senior leader in the room place the dot on the triangle – the closer it is to any one of the goals, the more important that goal is to the organization. Note: The center of the triangle is off limits! It’s very rarely possible to deliver on all three at once.
    Track notes on what’s being prioritized – and why – in the template on the next slide.
    Triangle with the points labelled 'Enhance IT Service', 'Manage Risk', and 'Optimize Spend'.

    Add your results to your copy of the ITAM Strategy Template

    1.3 Set ITAM Priorities

    The priorities of the ITAM practice are to:
    • Optimize Spend
    • Manage Risk
    Why?
    • We believe there is significant opportunity right now to rationalize spend by consolidating key software contracts.
    • Major acquisitions are anticipated in the near future. Effective ITAM processes are expected to mitigate acquisition risk by supporting due diligence and streamlined integration of acquired organizations.
    • Ransomware and supply chain security threats have increased demands for a comprehensive accounting of IT assets to support security controls development and security incident response.
    (Update this section with notes from your discussion.)
    Triangle with the points labelled 'Enhance IT Service', 'Manage Risk', and 'Optimize Spend'. There is a dot close to the 'Optimize Spend' corner, a legend labelling the dot as 'Our Target', and a note reading 'Move this dot to reflect your priorities'.

    Step 1.4: Identify ITAM goals, target maturity

    Participants

    • Project sponsor and lead facilitator
    • ITAM team
    • IT leaders and managers

    Outcomes

    • Connect executive priorities to ITAM opportunities.
    • Set business-aligned priorities for the ITAM practice.

    “ITAM is really no different from the other ITIL practices: to succeed, you’ll need some ratio of time, treasure, and talent… and you can make up for less of one with more of the other two.” (Jeremy Boerger, Consultant and Author)

    1.4 Identify near- and medium-term goals

    15-30 minutes

    Input: Organizational strategy documents

    Output: A list of prioritized organizational goals, An initial assessment of how ITAM can support these goals

    Materials: The table in this slide, Your copy of the ITAM Strategy Template

    Participants: ITAM team, IT leaders and managers

    Narrow down the list of opportunities to identify specific goals for the ITAM practice.

    1. Use one color to highlight opportunities you will seize in the next year.
    2. Use a second color to highlight opportunities you plan to address in the next three years.
    3. Leave blank anything you don’t intend to address in this timeframe.

    The highlighted opportunities are your near- and medium-term objectives.

    Optimize Spend Enhance IT Services Manage Risk
    Priority Critical Normal High
    ITAM Opportunities
    • Improve data to increase IT spend transparency.
    • Increase asset utilization.
    • Consolidate major software contracts to drive discounts.
    • Identify opportunities to retire applications with redundant functionality
    • Acquire the right tech at the right time to support transformational initiatives.
    • Provide IT asset data to technicians supporting end users.
    • Identify abandoned or out-of-spec IT assets.
    • Provide IT asset data to support controls development.
    • Support security incident teams with IT asset data.

    1.4 Connect ITAM goals to tactics

    30 minutes

    Input: Organizational strategy documents

    Output: A list of prioritized organizational goals, An initial assessment of how ITAM can support these goals

    Materials: The table in this slide, Your copy of the ITAM Strategy Template

    Participants: ITAM team, IT leaders and managers

    Let’s dig down a little deeper. Connect the list of opportunities from earlier to specific ITAM tactics that allow the team to seize those opportunities.

    Add another row to the earlier table for ITAM tactics. Brainstorm tactics with your participants (e.g. sticky notes on a whiteboard) and align them with the priorities they’ll support.

    Optimize SpendEnhance IT ServicesManage Risk
    PriorityCriticalNormalHigh
    ITAM Opportunities
    • Improve data to increase IT spend transparency.
    • Increase asset utilization.
    • Consolidate major software contracts to drive discounts.
    • Identify opportunities to retire applications with redundant functionality
    • Acquire the right tech at the right time to support transformational initiatives.
    • Provide IT asset data to technicians supporting end users.
    • Identify abandoned or out-of-spec IT assets.
    • Provide IT asset data to support controls development.
    • Support security incident teams with IT asset data.
    ITAM Tactics to Seize Opportunities
    • Review and improve hardware budgeting exercises.
    • Reallocate unused licenses, hardware.
    • Ensure ELP reports are up to date.
    • Validate software usage.
    • Data to support software renewal negotiations.
    • Use info from ITAM for more efficient adds, moves, changes.
    • Integrate asset records with the ticket intake system, so that when someone calls the service desk, the list of their assigned equipment is immediately available.
    • Find and retire abandoned devices or services with access to the organization’s network.
    • Report on lost/stolen devices.
    • Develop reliable disposal processes.
    • Report on unpatched devices/software.

    Add your results to your copy of the ITAM Strategy Template

    1.4 Identify current and target state

    20 minutes

    Input: Organizational strategy documents

    Output: A list of prioritized organizational goals, An initial assessment of how ITAM can support these goals

    Materials: The table in this slide, Your copy of the ITAM Strategy Template

    Participants: ITAM team, IT leaders and managers

    We’ll use this exercise to identify the current and one-year target state of ITAM using Info-Tech’s ITAM maturity framework.

    1. Review the maturity framework on the next slide as a group.
    2. In one color, highlight statements that reflect your organization today. Summarize your current state. Are you in firefighter mode? Between “firefighter” and “trusted operator”?
    3. In a second color, highlight statements that reflect where you want to be one year from today, taking into consideration the goals and tactics identified in the last exercise.
    4. During a break, copy the highlighted statements to the table on the slide after next, then add this final slide to your working copy of the ITAM Strategy Template.

    Add your results to your copy of the ITAM Strategy Template

    Establish current and target ITAM maturity

    IT maturity ladder with five color-coded levels. Innovator – Optimized Asset Management
    • All items from Business & Technology Partner, plus:
    • Business and IT stakeholders collaborate regularly with the ITAM team to identify new opportunities to leverage or deploy ITAM practices and data to mitigate risks, optimize spend, and improve service. The ITAM program scales with the business.
    Business & Technology Partner – Proactive Asset Management
    • All items from Trusted Operator, plus:
    • The ITAM data is integral to decisions related to budget, project planning, IT architecture, contract renewal, and vendor management. Software and cloud assets are reviewed as frequently as required to manage costs. ITAM data consumers have self-serve access to ITAM data.
    • Continuous improvement practices strengthen ITAM efficiency and effectiveness.
    • ITAM processes, standards, and related policies are regularly reviewed and updated. ITAM teams work closely with SMEs for key tools/systems integrated with ITAM (e.g. AD, ITSM, monitoring tools) to maximize the value and reliability of integrations.
    Trusted Operator – Controls Assets
    • ITAM data for deployed hardware and software is regularly audited for accuracy.
    • Sufficient staff and skills to support asset tracking, including a dedicated IT asset management role. Teams responsible for ITAM data collection cooperate effectively. Policies and procedures are documented and enforced. Key licenses and contracts are available to the ITAM team. Discovery, tracking, and analysis tools support most important use cases.
    Firefighter – Reactive Asset Tracking
    • Data is often untrustworthy, may be fragmented across multiple repositories, and typically requires significant effort to translate or validate before use.
    • Insufficient staff, fragmented or incomplete policies or documentation. Data tracking processes are extremely highly manual. Effective cooperation for ITAM data collection is challenging.
    • ITAM tools are in place, but additional configuration or tooling is needed.
    Unreliable - Struggles to Support
    • No data, or data is typically unusable.
    • No allocated staff, no cooperation between parties responsible for ITAM data collection.
    • No related policies or documentation.
    • Tools are non-existent or not fit-for-purpose.

    Current and target ITAM maturity

    Today:
    Firefighter
    • Data is often untrustworthy, is fragmented across multiple repositories, and typically requires significant effort to translate or validate before use.
    • Insufficient staff, fragmented or incomplete policies or documentation.
    • Tools are non-existent.
    In One Year:
    Trusted Operator
    • ITAM data for deployed hardware and software is regularly audited for accuracy.
    • Sufficient staff and skills to support asset tracking, including a dedicated IT asset management role.
    • Teams responsible for ITAM data collection cooperate effectively.
    • Discovery, tracking, and analysis tools support most important use cases.
    IT maturity ladder with five color-coded levels.

    Innovator – Optimized Asset Management

    Business & Technology Partner – Proactive Asset Management

    Trusted Operator – Controls Assets

    Firefighter – Reactive Asset Tracking

    Unreliable - Struggles to Support

    Step 1.5: Write mission and vision statements

    Participants

    • Project sponsor and lead facilitator
    • ITAM team
    • IT leaders and managers

    Outcomes

    • Write a mission statement that encapsulates the purpose and intentions of the ITAM practice today.
    • Write a vision statement that describes what the ITAM practice aspires to become and achieve.

    Write vision and mission statements

    Create two statements to summarize the role of the ITAM practice today – and where you want it to be in the future.

    Create two short, compelling statements that encapsulate:
    • The vision for what we want the ITAM practice to be in the future; and
    • The mission – the purpose and intentions – of the ITAM practice today.

    Why bother creating mission and vision statements? After all, isn’t it just rehashing or re-writing all the work we’ve just done? Isn’t that (at best) a waste of time?

    There are a few very important reasons to create mission and vision statements:

    • Create a compass that can guide work today and your roadmap for the future.
    • Focus on the few things you must do, rather than the many things you could do.
    • Concisely communicate a compelling vision for the ITAM practice to a larger audience who (let’s face it) probably won’t read the entire ITAM Strategy deck.

    “Brevity is the soul of wit.” (Hamlet, Act 2, Scene 2)

    “Writing is easy. All you have to do is cross out the wrong words.” (Mark Twain)

    1.5 Write an ITAM vision statement

    30 minutes

    Input: Organizational strategy documents

    Output: A list of prioritized organizational goals, An initial assessment of how ITAM can support these goals

    Materials: A whiteboard, Your copy of the ITAM Strategy Template

    Participants: ITAM team, IT Leaders and managers

    Your vision statement describes the ITAM practice as it will be in the far future. It is a target to aspire to, beyond your ability to achieve in the near or medium term.

    Examples of ITAM vision statements:

    Develop the single accurate view of IT assets, available to anyone who needs it.

    Indispensable data brokers that support strategic decisions on the IT environment.

    Provide sticky notes to participants. Write out the three questions below on a whiteboard side by side. Have participants write their answers to the questions and post them below the appropriate question. Give everyone 10 minutes to write and post their ideas.

    1. What’s the desired future state of the ITAM practice?
    2. What needs to be done to achieved this desired state?
    3. How do we want ITAM to be perceived in this desired state?

    Review the answers and combine them into one focused vision statement. Use the 20x20 rule: take no more than 20 minutes and use no more than 20 words. If you’re not finished after 20 minutes, the ITAM manager should make any final edits offline.

    Document your vision statement in your ITAM Strategy Template.

    Add your results to your copy of the ITAM Strategy Template

    1.5 Write an ITAM mission statement

    30 minutes

    Input: Organizational strategy documents

    Output: A list of prioritized organizational goals, An initial assessment of how ITAM can support these goals

    Materials: The table in this slide, Your copy of the ITAM Strategy Template

    Participants: ITAM team, IT leaders and managers

    Your ITAM mission statement is an expression of what your IT asset management function brings to your organization today. It should be presented in straightforward language that is compelling, easy to understand, and sharply focused.

    Examples of ITAM mission statements:

    Maintain accurate, actionable, accessible on data on all IT assets.

    Support IT and the business with centralized and integrated asset data.

    Provide sticky notes to participants. Write out the questions below on a whiteboard side by side. Have participants write their answers to the questions and post them below the appropriate question. Give everyone 10 minutes to write and post their ideas.

    1. What is our role as the asset management team?
    2. How do we support the IT and business strategies?
    3. What does our asset management function offer that no one else can?

    Review the answers and combine them into one focused vision statement. Use the 20x20 rule: take no more than 20 minutes and use no more than 20 words. If you’re not finished after 20 minutes, the ITAM manager should make any final edits offline.

    Document your vision statement in your ITAM Strategy Template.

    Add your results to your copy of the ITAM Strategy Template

    Step 1.6: Define ITAM metrics and KPIs

    Participants

    • Project sponsor and lead facilitator
    • ITAM team
    • IT leaders and managers

    Outcomes

    • Identify metrics, data, or reports that may be of interest to different consumers of ITAM data.
    • Identify the key performance indicators (KPIs) for the ITAM practice, based on the goals and priorities established earlier.

    Navigate a universe of ITAM metrics

    When you have the data, how will you use it?

    • There’s a dizzying array of potential metrics you can develop and track across your ITAM environment.
    • Different stakeholders will need different data feeds, metrics, reports, and dashboards.
    • Different measures will be useful at different times. You will often need to filter or slice the data in different ways (by department, timeframe, equipment type, etc.)
    • We’ll use the next few exercises to identify the types of metrics that may be useful to different stakeholders and the KPIs to measure progress towards ITAM goals and priorities.

    ITAM Metrics

    • Quantity
      e.g. # of devices or licenses
    • Cost
      e.g. average laptop cost
    • Compliance
      e.g. effective license position reports
    • Progress
      e.g. ITAM roadmap items completed
    • Quality
      e.g. ITAM data accuracy rate
    • Time
      e.g. time to procure/ deploy

    Drill down by:

    • Vendor
    • Date
    • Dept.
    • Product
    • Location
    • Cost Center

    Develop different metrics for different teams

    A few examples:

    • CIOs — CIOs need asset data to govern technology use, align to business needs, and demonstrate IT value. What do we need to budget for hardware and software in the next year? Where can we find money to support urgent new initiatives? How many devices and software titles do we manage compared to last year? How has IT helped the business achieve key goals?
    • Asset Managers — Asset managers require data to help them oversee ITAM processes, technology, and staff, and to manage the fleet of IT assets they’re expected to track. What’s the accuracy rate of ITAM data? What’s the state of integrations between ITAM and other systems and processes? How many renewals are coming up in the next 90 days? How many laptops are in stock?
    • IT Leaders — IT managers need data that can support their teams and help them manage the technology within their mandate. What technology needs to be reviewed or retired? What do we actually manage?
    • Technicians — Service desk technicians need real-time access to data on IT assets to support service requests and incident management – for example, easy access to the list of equipment assigned to a particular user or installed in a particular location.
    • Business Managers and Executives — Business managers and executives need concise, readable dashboards to support business decisions about business use of IT assets. What’s our overall asset spend? What’s our forecasted spend? Where could we reallocate spend?

    1.6 Identify useful ITAM metrics and reports

    60 minutes

    Input: Organizational strategy documents

    Output: A list of prioritized organizational goals, An initial assessment of how ITAM can support these goals

    Materials: The table in this slide, Your copy of the ITAM Strategy Template

    Participants: ITAM team, IT leaders and managers

    Use this exercise to identify as many potentially useful ITAM metrics and reports as possible, and narrow them down to a few high-priority metrics. Leverage the list of example metrics on the next slide for your own exercise. If you have more than six participants, consider splitting into two or more groups, and divide the table between groups to minimize overlap.

    1. List potential consumers of ITAM data in the column on the left.
    2. What type of information do we think this role needs? What questions about IT assets do we get on a regular basis from this role or team?
    3. Review and consolidate the list as a group. Discuss and highlight any metrics the group thinks are a particularly high priority for tracking.
    Role Compliance Quality Quantity Cost Time Progress
    IT Asset Manager Owned devices not discovered in last 60 days Discrepancies between discovery data and ITAM DB records # of corporate-owned devices Spend on hardware (recent and future/ planned) Average time, maximum time to deploy end-user devices Number of ITAM roadmap items in progress
    Service Desk

    Add your results to your copy of the ITAM Strategy Template

    Examples of ITAM metrics

    Compliance Quality Quantity Cost Time/Duration/Age Progress
    Owned devices not discovered in last 60 days Discrepancies between discovery data and ITAM DB records # of corporate-owned devices Spend on hardware (recent and future/planned) Average time, maximum time to deploy end-user devices Number of ITAM roadmap items in progress or completed
    Disposed devices without certificate of destruction Breakage rates (in and out of warranty) by vendor # of devices running software title X, # of licenses for software title X Spend on software (recent and future/planned) Average time, maximum time to deploy end user software Number of integrations between ITAM DB and other sources
    Discrepancies between licenses and install count, by software title RMAs by vendor, model, equipment type Number of requests by equipment model or software title Spend on cloud (recent and future/planned) Average & total time spent on software audit responses Number of records in ITAM database
    Compliance reports (e.g. tied to regulatory compliance or grant funding) Tickets by equipment type or software title Licenses issued from license pool in the last 30 days Value of licenses issued from license pool in the last 30 days (cost avoidance) Devices by age Software titles with an up-to-date ELP report
    Reports on lost and stolen devices, including last assigned, date reported stolen, actions taken User device satisfaction scores, CSAT scores Number of devices retired or donated in last year Number of IT-managed capital assets Number of hardware/software request tickets beyond time-to-fulfil targets Number of devices audited (by ITAM team via self-audit)
    Number of OS versions, unpatched systems Number of devices due for refresh in the next year Spend saved by harvesting unused software Number of software titles, software vendors managed by ITAM team
    Audit accuracy rate Equipment in stock Cost savings from negotiations
    # of users assigned more than one device Number of non-standard devices or requests Dollars charged during audit or true-up

    Differentiate between metrics and KPIs

    Key performance indicators (KPIs) are metrics with targets aligned to goals.

    Targets could include one or more of:

    • Target state (e.g. completed)
    • Target magnitude (e.g. number, percent, rate, dollar amount)
    • Target direction (e.g. trending up or down)

    You may track many metrics, but you should have only a few KPIs (typically 2-3 per objective).

    A breached KPI should be a trigger to investigate and remediate the root cause of the problem, to ensure progress towards goals and priorities can continue.

    Which KPIs you track will change over the life of the practice, as ITAM goals and priorities shift. For example, KPIs may initially track progress towards maturing ITAM practices. Once you’ve reached target maturity, KPIs may shift to track whether the key service targets are being met.

    1.6 Identify ITAM KPIs

    20 minutes

    Input: Organizational strategy documents

    Output: A list of prioritized organizational goals, An initial assessment of how ITAM can support these goals

    Materials: The table in this slide, Your copy of the ITAM Strategy Template

    Participants: ITAM team, IT leaders and managers

    Good KPIs are a more objective measure of whether you’re succeeding in meeting the identified priorities for the ITAM practice.

    Identify metrics that can measure progress or success against the priorities and goals set earlier. Aim for around three metrics per goal. Identify targets for the metric you think are SMART (specific, measurable, achievable, relevant, and timebound). Track your work using the example table below.

    Goal Metric Target
    Consolidate major software contracts to drive discounts Amount spent on top 10 software contracts Decrease by 10% by next year
    Customer satisfaction scores with enterprise software Satisfaction is equal to or better than last year
    Value of licenses issued from license pool 30% greater than last year
    Identify abandoned or out-of-spec IT assets # of security incidents involving undiscovered assets Zero
    % devices with “Deployed” status in ITAM DB but not discovered for 30+ days ‹1% of all records in ITAM DB
    Provide IT asset data to technicians for service calls Customer satisfaction scores Satisfaction is equal to or better than last year
    % of end-user devices meeting minimum standards 97%

    Add your results to your copy of the ITAM Strategy Template

    Develop an IT Asset Management Strategy

    Phase 2:

    Identify your approach to support ITAM priorities and goals

    Phase 1

    1.1 Define ITAM and brainstorm opportunities and challenges.

    Executive Alignment Working Session:

    1.2 Review organizational priorities, strategy, and key initiatives.

    1.3 Align executive priorities with ITAM opportunities & priorities.

    1.4 Identify business-aligned ITAM goals and target maturity.

    1.5 Write mission and vision statements.

    1.6 Define ITAM metrics and KPIs.

    Phase 2

    2.1 Define ITAM scope.

    2.2 Acquire ITAM services (outsourcing and contracting).

    2.3 Centralize or decentralize ITAM capabilities.

    2.4 Create a RACI for the ITAM practice.

    2.5 Align ITAM with other service management practices.

    2.6 Evaluate ITAM tools and integrations.

    2.7 Create a plan for internal and external audits.

    2.8 Improve your budget processes.

    2.9 Establish a documentation framework.

    2.10 Create a roadmap and communication plan.

    Phase Outcomes:

    Establish an approach to achieving ITAM goals and priorities, including scope, structure, tools, service management integrations, documentation, and more.

    Create a roadmap that enables you to realize your approach.

    Step 2.1: Define ITAM Scope

    Participants

    • Project sponsor and lead facilitator
    • ITAM team
    • IT leaders and managers
    • ITAM business partners

    Outcomes

    • Establish what types of equipment and software you’ll track through the ITAM practice.
    • Establish which areas of the business will be in scope of the ITAM practice.

    Determine ITAM Scope

    Focus on what’s most important and then document it so everyone understands where they can provide the most value.

    Not all categories of assets require the same level of tracking, and some equipment and software should be excluded from the ITAM practice entirely.

    In some organizations, portions of the environment won’t be tracked by the asset management team at all. For example, some organizations will choose to delegate tracking multi-function printers (MFPs) or proprietary IoT devices to the department or vendor that manages them.

    Due to resourcing or technical limitations, you may decide that certain equipment or software is out of scope for the moment.

    What do other organizations typically track in detail?
    • Installs and entitlements for major software contracts that represent significant spend and/or are highly critical to business goals.
    • Equipment managed directly by IT that needs to be refreshed on a regular cycle:
      • End-user devices such as laptops, desktops, and tablets.
      • Server, network, and telecoms devices.
    • High value equipment that is not regularly refreshed may also be tracked, but in less detail – for example, you may not refresh large screen TVs, but you may need to track date of purchase, deployed location, vendor, and model for insurance or warranty purposes.

    2.1 Establish scope for ITAM

    45 minutes

    Input: Organizational strategy documents

    Output: ITAM scope, in terms of types of assets tracked and not tracked

    Materials: The table in this slide, Your copy of the ITAM Strategy Template

    Participants: ITAM team, IT leaders and managers, ITAM business partners

    Establish the hardware and software that are within the scope of the ITAM program by updating the tables below to reflect your own environment. The “out of scope” category will include asset types that may be of value to track in the future but for which the capability or need don’t exist today.

    Hardware Software Out of Scope
    • End-user devices housing data or with a dollar value of more than $300, which will be replaced through lifecycle refresh.
    • Infrastructure devices, including network, telecom, video conferencing, servers and more
    • End-user software purchased under contract
    • Best efforts on single license purchases
    • Infrastructure software, including solutions used by IT to manage the infrastructure
    • Enterprise applications
    • Cloud (SaaS, IaaS, PaaS)
    • Departmental applications
    • Open-source applications
    • In-house developed applications
    • Freeware & shareware
    • IoT devices

    The following locations will be included in the ITAM program: All North and South America offices and retail locations.

    Add your results to your copy of the ITAM Strategy Template

    Step 2.2: Acquire ITAM Services

    Participants

    • Project sponsor and lead facilitator
    • ITAM team
    • IT leaders and managers
    • ITAM business partners

    Outcomes

    • Define the type of work that may be more effectively or efficiently delivered by an outsourcer or contractor.

    “We would like our clients to come to us with an idea of where they want to get to. Why are you doing this? Is it for savings? Because you want to manage your security attack surface? Are there digital initiatives you want to move forward? What is the end goal?” (Mike Austin, MetrixData 360)

    Effectively acquire ITAM services

    Allow your team to focus on strategic, value-add activities by acquiring services that free them from commodity tasks.
    • When determining which asset capabilities and activities are best kept in-house and which ones are better handled by a supplier, it is imperative to keep the value to the business in mind.
    • Activities/capabilities that are challenging to standardize and are critical to enabling business goals are better kept in-house.
    • Activities/capabilities that are (or should be) standardized and automated are ideal candidates for outsourcing.
    • Outsourcing can be effective and successful with a narrow scope of engagement and an alignment to business outcomes.
    • Organizations that heavily weigh cost reduction as a significant driver for outsourcing are far less likely to realize the value they expected to receive.
    Business Enablement
    • Supports business-aligned ITAM opportunities & priorities
    • Highly specialized
    • Offers competitive advantages
    Map with axes 'Business Enablement' and 'Vendor's Performance Advantage' for determining whether or not to outsource.
    Vendor’s Performance Advantage
    • Talent or access to skills
    • Economies of scale
    • Access to technology
    • Does not require deep knowledge of your business

    Decide what to outsource

    It’s rarely all or nothing.

    Ask yourself:
    • How important is this activity or capability to ITAM, IT, and business priorities and goals?
    • Is it a non-commodity IT service that can improve customer satisfaction?
    • Is it a critical service to the business and the specialized knowledge must remain in-house?
    • Does the function require access to talent or skills not currently available in-house, and is cost-prohibitive to obtain?
    • Are there economies of scale that can help us meet growing demand?
    • Does the vendor provide access to best-of-breed tools and solutions that can handle the integration, management, maintenance and support of the complete system?

    You may ultimately choose to engage a single vendor or a combination of multiple vendors who can best meet your ITAM needs.

    Establishing effective vendor management processes, where you can maximize the amount of service you receive while relying on the vendor’s expertise and ability to scale, can help you make your asset management practice a net cost-saver.

    ITAM activities and capabilities
    • Contract review
    • Software audit management
    • Asset tagging
    • Asset disposal and recycling
    • Initial ITAM record creation
    • End-user device imaging
    • End-user device deployment
    • End-user software provisioning
    • End-user image management
    • ITAM database administration
    • ELP report creation
    • ITAM process management
    • ITAM report generation
    ITAM-adjacent activities and capabilities
    • Tier 1 support/service desk
    • Deskside/field support
    • Tier 3 support
    • IT Procurement
    • Device management/managed IT services
    • Budget development
    • Applications development, maintenance
    • Infrastructure hosting (e.g. cloud or colocation)
    • Infrastructure management and support
    • Discovery/monitoring tools management and support

    2.2 Identify outsourcing opportunities

    1-2 hours

    Input: Understanding of current ITAM processes and challenges

    Output: Understanding of potential outsourcing opportunities

    Materials: The table in this slide, and insight in previous slides, Your copy of the ITAM Strategy Template

    Participants: ITAM team, IT leaders and managers, ITAM business partners

    At a high level, discuss which functions of ITAM are good candidates for outsourcing.

    Start with the previous slide for examples of outsourcing activities or capabilities directly related to or adjacent to the ITAM practice. Categorize these activities as follows:

    Outsource Potentially Outsource Insource
    • Asset disposal/recycling
    • ELP report creation
    • ITAM process management

    Go through the list of activities to potentially or definitely outsource and confirm:

    1. Will outsourcing solve a resourcing need for an existing process, or can you deliver this adequately in-house?
    2. Will outsourcing improve the effectiveness and efficiency of current processes? Will it deliver more effective service channels or improved levels of reliability and performance consistency?
    3. Will outsourcing provide or enable enhanced service capabilities that your IT customers could use, and which you cannot deliver in-house due to lack of scale or capacity?

    Answering “no” to more than one of these questions suggests a need to further review options to ensure the goals are aligned with the potential value of the service offerings available.

    Add your results to your copy of the ITAM Strategy Template

    Step 2.3: Centralize or decentralize ITAM capabilities

    Participants

    • Project sponsor and lead facilitator
    • ITAM team
    • IT leaders and managers
    • ITAM business partners

    Outcomes

    • Outline where the team(s) responsible for ITAM sit across the organization, who they report to, and who they need to work with across IT and the business.

    Align ITAM with IT’s structure

    ITAM’s structure will typically align with the larger business and IT structure. The wrong structure will undermine your ability to meet ITAM goals and lead to frustration, missed work, inefficiency, and loss of value.

    Which of the four archetypes below reflects the structure you need?

    1. Centralized — ITAM is entirely centralized in a single function, which reports into a central IT department.
    2. Decentralized — Local IT groups are responsible and accountable for ITAM. They may coordinate informally but do not report to any central team.
    3. Hybrid-Shared Services — Local IT can opt in to shared services but must follow centrally set ITAM practices to do so, usually with support from a shared ITAM function.
    4. Hybrid-Federated — Local IT departments are free to develop their own approach to ITAM outside of core, centrally set requirements.

    Centralized ITAM

    Total coordination, control, and oversight

    • ITAM accountability, policies, tools, standards, and expertise – in this model, they’re all concentrated in a single, specialized IT asset management practice. Accountability, authority, and oversight are concentrated in the central function as well.
    • A central ITAM team will benefit from knowledge sharing and task specialization opportunities. They are a visible single point of contact for ITAM-related questions
    • The central ITAM team will coordinate ITAM activities across the organization to optimize spend, manage risk, and enhance service. Any local IT teams are supported by and directly answerable to the central ITAM team for ITAM activities.
    • There is a single, centrally managed ITAM database. Wherever possible, this database should be integrated with other tools to support cross-solution automation (e.g. integrate AD to automatically reflect user identity changes in the ITAM database).
    • This model drives cross-organization coordination and oversight, but it may not be responsive to specific and nuanced local requirements.
    Example: Centralized
    Example of a Centralized ITAM.

    Solid line. Direct reporting relationship

    Dotted line. Dotted line working or reporting relationship

    Decentralized ITAM

    Maximize choice

    • ITAM accountability and oversight are entirely devolved to local or regional IT and/or ITAM organizations, which are free to set their own priorities, goals, policies, and standards. This model maximizes the authority of local groups to build practices that meet local requirements.
    • It may be challenging to resource and mature local practices. ITAM maturity will vary from one local organization to the next.
    • It is more likely that ITAM managers are a part-time role, and sometimes even a non-IT role. Local ITAM teams or coordinators may coordinate and share knowledge informally, but specialization can be challenging to build or leverage effectively across the organization.
    • There is likely no central ITAM tool. Local tools may be acquired, implemented, and integrated by local IT departments to suit their own needs, which can make it very difficult to report on assets organization-wide – for example, to establish compliance on an enterprise software contract.
    Example: Decentralized


    Example of a Decentralized ITAM.

    Solid line. Direct reporting relationship

    Dotted line. Dotted line working or reporting relationship

    Blue dotted line. Informal working relationships, knowledge sharing

    Hybrid: Federation

    Centralization with a light touch

    • A middle ground between centralized and decentralized ITAM, this model balances centralized decision making, specialization, and governance with local autonomy.
    • A central team will define organization-wide ITAM goals, develop capabilities, policies, and standards, and monitor compliance by local and central teams. All local teams must comply with centrally defined requirements, but they can also develop further capabilities to meet local goals.
    • For example, there will typically be a central ITAM database that must be used for at least a subset of assets, but other teams may build their own databases for day-to-day operations and export data to the central database as required.
    • There are often overlapping responsibilities in this model. A strong collaborative relationship between central and local ITAM teams is especially important here, particularly after major changes to requirements, processes, tools, or staffing when issues and breakdowns are more likely.
    Example: Federation


    Example of a Federation ITAM.

    Solid line. Direct reporting relationship

    Purple solid line. Oversight/governance

    Dotted line. Dotted line working or reporting relationship

    Hybrid: Shared Services

    Optional centralization

    • A special case of federated ITAM that balances central control and local autonomy, but with more power given to local IT to opt out of centralized shared services that come with centralized ITAM requirements.
    • ITAM requirements set by the shared services team will support management, allocation, and may have showback or chargeback implications. Following the ITAM requirements is a condition of service. If a local organization chooses to stop using shared services, they are (naturally) no longer required to adhere to the shared services ITAM requirements.
    • As with the federated model, local teams may develop further capabilities to meet local goals.
    Example: Shared Services


    Example of a Shared Services ITAM.

    Solid line. Direct reporting relationship

    Dotted line. Dotted line working relationship

    Blue dotted line. Informal working relationships, knowledge sharing

    Structure data collection & analysis

    Consider the implications of structure on data.

    Why centralize?
    • There is a need to build reports that aggregate data on assets organization-wide, rather than just assets within a local environment.
    • Decentralized ITAM tracking isn’t producing accurate or usable data, even for local purposes.
    • Tracking tools have overlapping functionality. There’s an opportunity to rationalize spend, management and support for ITAM tools.
    • Contract centralization can optimize spend and manage risks, but only with the data required to manage those contracts.
    Why decentralize?
    • Tracking and reporting on local assets is sufficient to meet ITAM goals; there is limited or no need to track assets organization-wide.
    • Local teams have the skills to track and maintain asset data; subsidiaries have appropriate budgets and tools to support ITAM tracking.
    • Decentralized ITSM/ITAM tools are in place, populated, and accurate.
    • The effort to consolidate tools and processes may outweigh the benefits to data centralization.
    • Lots of variability in types of assets and the environment is stable.
    Requirements for success:
    • A centralized IT asset management solution is implemented and managed.
    • Local teams must understand the why and how of centralized data tracking and be held accountable for assigned responsibilities.
    • The asset tool should offer both centralized and localized views of the data.
    Requirements for success:
    • Guidelines and expectations for reporting to centralized asset management team will be well defined and supported.
    • Local asset managers will have opportunity to collaborate with others in the role for knowledge transfer and asset trading, where appropriate.

    Structure budget and contract management

    Contract consolidation creates economies of scale for vendor management and license pooling that strengthen your negotiating position with vendors and optimize spend.

    Why centralize?
    • Budgeting, governance, and accountability are already centralized. Centralized ITAM practices can support the existing governance practices.
    • Centralizing contract management and negotiation can optimize spend and/or deliver access to better service.
    • Centralize management for contracts that cover most of the organization, are highly complex, involve large spend and/or higher risk, and will benefit from specialization of asset staff.
    Why decentralize?
    • Budgeting, governance, and accountability rest with local organizations.
    • There may be increased need for high levels of customer responsiveness and support.
    • Decentralize contract management for contracts used only by local groups (e.g. a few divisions, a few specialized functions), and that are smaller, low risk, and come with standard terms and conditions.
    Requirements for success:
    • A centralized IT asset management solution is implemented and managed.
    • Contract terms must be harmonized across the organization.
    • Centralized fulfillment is as streamlined as possible. For example, software contracts should include the right to install at any time and pay through a true-up process.
    Requirements for success:
    • Any expectations for harmonization with the centralized asset management team will be well defined and supported.
    • Local asset managers can collaborate with other local ITAM leads to support knowledge transfer, asset swapping, etc.

    Structure technology management

    Are there opportunities to centralize or decentralize support functions?

    Why centralize?
    • Standard technologies are deployed organization-wide.
    • There are opportunities to improve service and optimize costs by consolidating knowledge, service contracts, and support functions.
    • Centralizing data on product supply allows for easier harvest and redeployment of assets by a central support team.
    • A stable, central support function can better support localized needs during seasonal staffing changes, mergers and acquisitions.
    Why decentralize?
    • Technology is unique to a local subset of users or customers.
    • Minimal opportunity for savings or better support by consolidating knowledge, service contracts, or support functions.
    • Refresh standards are set at a local level; new tech adoption may be impeded by a reliance on older technologies, local budget shortfalls, or other constraints.
    • Hardware may need to be managed locally if shipping costs and times can’t reasonably be met by a distant central support team.
    Requirements for success:
    • Ensure required processes, technologies, skills, and knowledge are in place to enable centralized support.
    • Keep a central calendar of contract renewals, including reminders to start work on the renewal no less than 90 days prior. Prioritize contracts with high dollar value or high risk.
    • The central asset management solution should be configured to provide data that can enable the central support team.
    Requirements for success:
    • Ensure required processes, technologies, skills, and knowledge are in place to enable decentralized support.
    • Decentralized support teams must understand and adhere to ITAM activities that are part of support work (e.g. data entry, data audits).
    • The central asset management solution should be configured to provide data that can enable the central support team, or decentralized asset solutions must be funded, and teams trained on their use.

    2.3 Review ITAM Structure

    1-2 hours

    Input: Understanding of current organizational structure, Understanding of challenges and opportunities related to the current structure

    Output: A list of prioritized organizational goals, An initial assessment of how ITAM can support these goals

    Materials: The table in this slide, Your copy of the ITAM Strategy Template

    Participants: ITAM team, IT leaders and managers, ITAM business partners

    Outline the current model for your organization and identify opportunities to centralize or decentralize ITAM-related activities.

    1. What model best describes how ITAM should be structured in your organization? Modify the slide outlining structure as a group to outline your own organization, as required.
    2. In the table below, outline opportunities to centralize or decentralize data tracking, budget and contract management, and technology management activities.
    Centralize Decentralize
    Data collection & analysis
    • Make better use of central ITAM database.
    • Support local IT departments building runbooks for data tracking during lifecycle activities (create templates, examples)
    Budget and contract management
    • Centralize Microsoft contracts.
    • Create a runbook to onboard new companies to MSFT contracts.
    • Create tools and data views to support local department budget exercises.
    Technology management
    • Ensure all end-user devices are visible to centrally managed InTune, ConfigMgr.
    • Enable direct shipping from vendor to local sites.
    • Establish disposal/pickup at local sites.

    Add your results to your copy of the ITAM Strategy Template

    Step 2.4: Create a RACI

    Participants

    • Project sponsor and lead facilitator
    • ITAM team
    • IT leaders and managers
    • ITAM business partners

    Outcomes

    • Review the role of the IT asset manager.
    • Identify who’s responsible, accountable, consulted, and informed for key ITAM activities.

    Empower your asset manager

    The asset manager is the critical ITAM role. Ensure they’re positioned to succeed.

    There’s too much change in the technology and business environment to expect ITAM to be “a problem to solve.” It is a practice that requires care and feeding through regular iteration to achieve success. At the helm of this practice is your asset manager, whose approach and past experience will have a significant impact on how you approach ITAM.

    The asset manager role requires a variety of skills, knowledge, and abilities including:

    • Operations, process, and practice management.
    • An ability to communicate, influence, negotiate, and facilitate.
    • Organizational knowledge and relationship management.
    • Contract and license agreement analysis, attention to detail.
    • Natural curiosity and a willingness to learn.
    • A strong understanding of technologies in use by the organization, and how they fit into the asset management program.
    Where the asset manager sits in the organization will also have an impact on their focus and priorities. When the asset manager reports into a service team, their focus will often reflect their team’s focus: end-user devices and software, customer satisfaction, request fulfillment. Asset teams that report into a leadership or governance function will be more likely to focus on organization-wide assets, governance, budget management, and compliance.

    “Where your asset manager sits, and what past experience they have, is going to influence how they do asset management.” (Jeremy Boerger, Consultant & Author)

    “It can be annoying at times, but a good IT asset manager will poke their nose into activities that do not obviously concern them, such as programme and project approval boards and technical design committees. Their aim is to identify and mitigate ITAM risks BEFORE the technology is deployed as well as to ensure that projects and solutions ‘bake in’ the necessary processes and tools that ensure IT assets can be managed effectively throughout their lifecycle.” (Kylie Fowler, ITAM by Design, 2017)

    IT asset managers must have a range of skills and knowledge

    • ITAM Operations, Process, and Practice Management
      The asset manager is typically responsible for managing and improving the ITAM practice and related processes and tools. The asset manager may administer the ITAM tool, develop reports and dashboards, evaluate and implement new technologies or services to improve ITAM maturity, and more.
    • Organizational Knowledge
      An effective IT asset manager has a good understanding of your organization and its strategy, products, stakeholders, and culture.
    • Technology & Product Awareness
      An IT asset manager must learn about new and changing technologies and products adopted by the organization (e.g. IoT, cloud) and develop recommendations on how to track and manage them via the ITAM practice.
    A book surrounded by icons corresponding to the bullet points.
    • People Management
      Asset managers often manage a team directly and have dotted-line reports across IT and the business.
    • Communication
      Important in any role, but particularly critical where learning, listening, negotiation, and persuasion are so critical.
    • Finance & Budgeting
      A foundational knowledge of financial planning and budgeting practices is often helpful, where the asset manager is asked to contribute to these activities.
    • Contract Review & Analysis
      Analyze new and existing contracts to evaluate changes, identify compliance requirements, and optimize spend.

    Assign ITAM responsibilities and accountabilities

    Align authority and accountability.
    • A RACI exercise will help you discuss and document accountability and responsibility for critical ITAM activities.
    • When responsibility and accountability are not currently well documented, it’s often useful to invite a representative of the roles identified to participate in this alignment exercise. The discussion can uncover contrasting views on responsibility and governance, which can help you build a stronger management and governance model.
    • The RACI chart can help you identify who should be involved when making changes to a given activity. Clarify the variety of responsibilities assigned to each key role.
    • In the future, you may need to define roles in more detail as you change your hardware and software asset management procedures.

    R

    Responsible: The person who actually gets the job done.

    Different roles may be responsible for different aspects of the activity relevant to their role.

    A

    Accountable: The one role accountable for the activity (in terms completion, quality, cost, etc.)

    Must have sufficient authority to be held accountable; responsible roles are often accountable to this role.

    C

    Consulted: Must have the opportunity to provide meaningful input at certain points in the activity.

    Typically, subject matter experts or stakeholders. The more people you must consult, the more overhead and time you’ll add to a process.

    I

    Informed: Receives information regarding the task, but has no requirement to provide feedback.

    Information might relate to process execution, changes, or quality.

    2.4 Conduct a RACI Exercise

    1-2 hours

    Input: An understanding of key roles and activities in ITAM practices, An understanding of your organization, High-level structure of your ITAM program

    Output: A RACI diagram for IT asset management

    Materials: The table in the next slide, Your copy of the ITAM Strategy Template

    Participants: ITAM team, IT leaders and managers, ITAM business partners

    Let’s face it – RACI exercises can be dry. We’ve found that the approach below is more collaborative, engaging, and effective compared to filling out the table as a large group.

    1. Create a shared working copy of the RACI charts on the following slides (e.g. write it out on a whiteboard or provide a link to this document and work directly in it).
    2. Review the list of template roles and activities as a group. Add, change, or remove roles and activities from the table as needed.
    3. Divide into small groups. Assign each group a set of roles, and have them define whether that role is accountable, responsible, consulted, or informed for each activity in the chart. Refer to the previous slide for context on RACI. Give everyone 15 minutes to update their section of the chart.
    4. Come back together as a large group to review the chart. First, check for accountability – there should generally be just one role accountable for each activity. Then, have each small group walk through their section, and encourage participants to ask questions. Is there at least one role responsible for each task, and what are they responsible for? Does everyone listed as consulted or informed really need to be? Make any necessary adjustments.

    Add your results to your copy of the ITAM Strategy Template

    Define ITAM governance activities

    RACI Chart for ITAM governance activities. In the first column is a list of governance activities, and the row headers are positions within a company. Fields are marked with an R, A, C, or I.

    Document asset management responsibilities and accountabilities

    RACI Chart for ITAM asset management responsibilities and accountabilities. In the first column is a list of responsibilities and accountabilities, and the row headers are positions within a company. Fields are marked with an R, A, C, or I.

    Step 2.5: Align ITAM with other Service Management Practices

    Participants

    • Project sponsor and lead facilitator
    • ITAM team
    • IT leaders and managers

    Outcomes

    • Establish shared and separate responsibilities for asset and configuration management.
    • Identify how ITAM can support other practices, and how other practices can support ITAM.

    Asset vs. Configuration

    Asset and configuration management look at the same world through different lenses.
    • IT asset management tends to focus on each IT asset in its own right: assignment or ownership, its lifecycle, and related financial obligations and entitlements.
    • Configuration management is focused on configuration items (CIs) that must be managed to deliver a service and the relationships and integrations to other CIs.
    • ITAM and configuration management teams and practices should work closely together. Though asset and configuration management focus on different outcomes, they tend use overlapping tools and data sets. Each practice, when working effectively, can strengthen the other.
    • Many objects will exist in both the CMDB and AMDB, and the data on those shared objects will need to be kept in sync.
    Asset and Configuration Management: An Example

    Configuration Management Database (CMDB)

    A database of uniquely identified configuration items (CIs). Each CI record may include information on:
    Service Attributes

    Supported Service(s)
    Service Description, Criticality, SLAs
    Service Owners
    Data Criticality/Sensitivity

    CI Relationships

    Physical Connections
    Logical Connections
    Dependencies

    Arrow connector.

    Discovery, Normalization, Dependency Mapping, Business Rules*

    Manual Data Entry

    Arrow connector.
    This shared information could be attached to asset records, CI records, or both, and it should be synchronized between the two databases where it’s tracked in both.
    Hardware Information

    Serial, Model and Specs
    Network Address
    Physical Location

    Software Installations

    Hypervisor & OS
    Middleware & Software
    Software Configurations

    Arrow connector.

    Asset Management Database (AMDB)

    A database of uniquely identified IT assets. Each asset record may include information on:
    Procurement/Purchasing

    Purchase Request/Purchase Order
    Invoice and Cost
    Cost Center
    Vendor
    Contracts and MSAs
    Support/Maintenance/Warranties

    Asset Attributes

    Model, Title, Product Info, License Key
    Assigned User
    Lifecycle Status
    Last ITAM Audit Date
    Certificate of Disposal

    Arrows connecting multiple fields.

    IT Security Systems

    Vulnerability Management
    Threat Management
    SIEM
    Endpoint Protection

    IT Service Management (ITSM) System

    Change Tickets
    Request Tickets
    Incident Tickets
    Problem Tickets
    Project Tickets
    Knowledgebase

    Financial System/ERP

    General Ledger
    Accounts Payable
    Accounts Receivable
    Enterprise Assets
    Enterprise Contract Database

    (*Discovery, dependency mapping, and data normalization are often features or modules of configuration management, asset management, or IT service management tools.)

    2.5 Integrate ITAM and configuration practices

    45 minutes

    Input: Knowledge of the organization’s configuration management processes

    Output: Define how ITAM and configuration management will support one another

    Materials: The table in this slide, Your copy of the ITAM Strategy Template

    Participants: ITAM team, IT leaders and managers, Configuration manager

    Work through the table below to identify how you will collaborate and synchronize data across ITAM and configuration management practices and tools.

    What are the goals (if any currently exist) for the configuration management practice? Connect configuration items to services to support service management.
    How will configuration and asset management teams collaborate? Weekly status updates. As-needed working sessions.
    Shared visibility on each others’ Kanban tracker.
    Create tickets to raise and track issues that require collaboration or attention from the other team.
    How can config leverage ITAM? Connect CIs to financial, contractual, and ownership data.
    How can ITAM leverage config? Connect assets to services, changes, incidents.
    What key fields will be primarily tracked/managed by ITAM? Serial number, unique ID, user, location, PO number, …
    What key fields will be primarily tracked/managed by configuration management? Supported service(s), dependencies, service description, service criticality, network address…

    Add your results to your copy of the ITAM Strategy Template

    ITAM supports service management

    Decoupling asset management from other service management practices can result in lost value. Establish how asset management can support other service management practices – and how those practices can support ITAM.

    Incident Management

    What broke?
    Was it under warranty?
    Is there a service contract?
    Was it licensed?
    Who was it assigned to?
    Is it end-of-life?

    ITAM
    Practice

    Request Management

    What can this user request or purchase?
    What are standard hardware and software offerings?
    What does the requester already have?
    Are there items in inventory to fulfil the request?
    Did we save money by reissuing equipment?
    Is this a standard request?
    What assets are being requested regularly?

    What IT assets are related to the known issue?
    What models and vendors are related to the issue?
    Are the assets covered by a service contract?
    Are other tickets related to this asset?
    What end-of-life assets have been tied to incidents recently?

    Problem Management

    What assets are related to the change?
    Is the software properly licensed?
    Has old equipment been properly retired and disposed?
    Have software licenses been returned to the pool?
    Is the vendor support on the change part of a service contract?

    Change Enablement

    2.5. Connect with other IT service practices

    45 minutes

    Input: Knowledge of existing organizational IT service management processes

    Output: Define how ITAM will help other service management processes, and how other service management processes will help ITAM

    Materials: The table in this slide, Your copy of the ITAM Strategy Template

    Participants: ITAM team, IT leaders and managers, Service leads

    Complete the table below to establish what ITAM can provide to other service management practices, and what other practices can provide to ITAM.

    Practice ITAM will help Will help ITAM
    Incident Management Provide context on assets involved in an incident (e.g. ownership, service contracts). Track when assets are involved in incidents (via incident tickets).
    Request Management Oversee request & procurement processes. Help develop asset standards. Enter new assets in ITAM database.
    Problem Management Collect information on assets related to known issues. Report back on models/titles that are generating known issues.
    Change Enablement Provide context on assets for change review. Ensure EOL assets are retired and licenses are returned during changes.
    Capacity Management Identify ownership, location for assets at capacity. Identify upcoming refreshes or purchases.
    Availability Management Connect uptime and reliability to assets. Identify assets that are causing availability issues.
    Monitoring and Event Management Provide context to events with asset data. Notify asset of unrecognized software and hardware.
    Financial Management Establish current and predict future spending. Identify upcoming purchases, renewals.

    Add your results to your copy of the ITAM Strategy Template

    Step 2.6: Evaluate ITAM tools and integrations

    Participants

    • Project sponsor and lead facilitator
    • ITAM team
    • IT leaders and managers

    Outcomes

    • Create a list of the ITAM tools currently in use, how they’re used, and their current limitations.
    • Identify new tools that could provide value to the ITAM practice, and what needs to be done to acquire and implement them.

    “Everything is connected. Nothing is also connected.” (Dirk Gently’s Holistic Detective Agency)

    Establish current strengths and gaps in your ITAM toolset

    ITAM data quality relies on tools and integrations that are managed by individuals or teams who don’t report directly to the ITAM function.

    Without direct line of sight into tools management, the ITAM team must influence rather than direct improvement initiatives that are in some cases critical to the performance of the ITAM function. To more effectively influence improvement efforts, you must explicitly identify what you need, why you need it, from which tools, and from which stakeholders.

    Data Sources
    Procurement Tools
    Discovery Tools
    Active Directory
    Purchase Documents
    Spreadsheets
    Input To Asset System(s) of Record
    ITAM Database
    ITSM Tool
    CMDB
    Output To Asset Data Consumption
    ITFM Tools
    Security Tools
    TEM Tools
    Accounting Tools
    Spreadsheets
    “Active Directory plays a huge role in audit defense and self-assessment, but no-one really goes out there and looks at Active Directory.

    I was talking to one organization that has 1,600,000 AD records for 100,000 employees.” (Mike Austin, Founder, MetrixData 360)

    2.6 Evaluate ITAM existing technologies

    30 minutes

    Input: Knowledge of existing ITAM tools

    Output: A list of prioritized organizational goals, An initial assessment of how ITAM can support these goals

    Materials: The table in this slide, Your copy of the ITAM Strategy Template

    Participants: ITAM team, IT leaders and managers

    Identify the use, limitations, and next steps for existing ITAM tools, including those not directly managed by the ITAM team.

    1. What tools do we have today?
    2. What are they used for? What are their limitations?
    3. Who manages them?
    4. What actions could we take to maximize the value of the tools?
    Existing Tool Use Constraints Owner Proposed Action?
    ITAM Module
    • Track HW/SW
    • Connect assets to incident, request
    • Currently used for end-user devices only
    • Not all divisions have access
    • SAM capabilities are limited
    ITAM Team/Service Management
    • Add license for additional read/write access
    • Start tracking infra in this tool
    Active Directory
    • Store user IDs, organizational data
    Major data quality issues IT Operations
    • Work with AD team to identify issues creating data issues

    Add your results to your copy of the ITAM Strategy Template

    2.6 Identify potential new tools

    30 minutes

    Input: Knowledge of tooling gaps, An understanding of available tools that could remediate gaps

    Output: New tools that can improve ITAM capabilities, including expected value and proposed next steps

    Materials: The table in this slide, Your copy of the ITAM Strategy Template

    Participants: ITAM team, IT leaders and managers

    Identify tools that are required to support the identified goals of the ITAM practice.

    1. What types of tools do we need that we don’t have?
    2. What could these tools help us do?
    3. What needs to be done next to investigate or acquire the appropriate tool?
    New Tool Expected Value Proposed Next Steps
    SAM tool
    • Automatically calculate licensing entitlements from contract data.
    • Automatically calculate licensing requirements from discovery data.
    • Support gap analyses.
    • Further develop software requirements.
    • Identify vendors in the space and create a shortlist.

    Add your results to your copy of the ITAM Strategy Template

    Step 2.7: Create a plan for internal and external audits

    Participants

    • Project sponsor and lead facilitator
    • ITAM team
    • IT leaders and managers
    • ITAM business partners

    Outcomes

    • Establish your approach to internal data audits.
    • Create a high-level response plan for external audits.

    Validate ITAM data via internal audits

    Data audits provide assurance that the records in the ITAM database are as accurate as possible. Consider these three approaches:

    Compare Tool Records

    Audit your data by comparing records in the ITAM system to other discovery sources.

    • Ideally, use three separate data sources (e.g. ITAM database, discovery tool, security tool). Use a common field, such as the host name, to compare across fields. (To learn more about discovery tool analysis, see Jeremy Boerger’s book, Rethinking IT Asset Management.)
    • Run reports to compare records and identify discrepancies. This could include assets missing from one system or metadata differences such as different users or installed software.
    • Over time, discrepancies between tools should be well understood and accepted; otherwise, they should be addressed and remediated.
    IT-led Audit

    Conduct a hands-on investigation led by ITAM staff and IT technicians.

    • In-person audits require significant effort and resources. Each audit should be scoped and planned ahead of time to focus on known problem areas.
    • Provide the audit team with exact instructions on what needs to be verified and recorded. Depending on the experience and attention to detail of the audit team, you may need to conduct spot checks to ensure you’re catching any issues in the audit process itself.
    • Automation should be used wherever possible (e.g. through barcodes, scanners, and tables for quick access to ITAM records).
    User-led audit

    Have users validate the IT assets assigned to them.

    • Even more than IT-led audits: don’t use this approach too frequently; keep the scope as narrow as possible and the process as simple as possible.
    • Ensure users have all the information and tools they’ll need readily available to complete this task, or the result will be ineffective and will only frustrate your users.
    • Consider a process integrated with your ITSM tool: once a year, when a user logs in to the portal, they will be asked to enter the asset code for their laptop (and provided with instructions on where to find that code). Investigate discrepancies between assignments and ITAM records.

    2.7 Set an approach to internal data audits

    30 minutes

    Input: An understanding of current data audit capabilities and needs

    Output: An outline of how you’ll approach data audits, including frequency, scope, required resources

    Materials: Your copy of the ITAM Strategy Template

    Participants: ITAM team

    Review the three internal data audit approaches outlined on the previous slide, and identify which of the three approaches you’ll use. For each approach, complete the fields in the table below.

    Audit Approach How often? What scope? Who’s involved? Comments
    Compare tool records Monthly Compare ITAM DB, Intune/ConfigMgr, and Vulnerability Scanner Data; focus on end-user devices to start Asset manager will lead at first.
    Work with tool admins to pull data and generate reports.
    IT-led audit Annual End-user devices at a subset of locations Asset manager will work with ITSM admins to generate reports. In-person audit to be conducted by local techs.
    User-led audit Annual Assigned personal devices (start with a pilot group) Asset coordinator to develop procedure with ITSM admin. Run pilot with power users first.

    Add your results to your copy of the ITAM Strategy Template

    Prepare for and respond to external audits and true-ups

    Are you ready when software vendors come knocking?

    • Vendor audits are expensive.
    • If you’re out of compliance, you will at minimum be required to pay the missing license fees. At their discretion, vendors may choose to add punitive fees and require you to cover the hourly cost of their audit teams. If you choose not to pay, the vendor could secure an injunction to cut off your service, which in many cases will be far more costly than the fines. And this is aside from the intangible costs of the disruption to your business and damaged relationships between IT, ITAM, your business, and other partners.
    • Having a plan to respond to an audit is critical to reducing audit risk. Preparation will help you coordinate your audit response, ensure the audit happens on the most favorable possible terms, and even prevent some audits from happening in the first place.
    • The best defense, as they say, is a good offense. Good ITAM and SAM processes will allow you to track acquisition, allocation, and disposal of software licenses; understand your licensing position; and ensure you remain compliant whenever possible. The vendor has no reason to audit you when there’s nothing to find.
    • Know when and where your audit risk is greatest, so you can focus your resources where they can deliver the most value.
    “If software audits are a big part of your asset operations, you have problems. You can reduce the time spent on audits and eliminate some audits by having a proactive ITAM practice.” (Sandi Conrad, Principal Research Director)

    Info-Tech Insight

    Audit defense starts long before you get audited. For an in-depth review of your audit approach, see Info-Tech’s Prepare and Defend Against a Software Audit.

    Identify areas of higher audit risk

    Watch for these warning signs
    • Your organization is visibly fighting fires. Signs of disorder may signal to vendors that there are opportunities to exploit via an audit. Past audit failures make future audits more likely.
    • You are looking for ways to decrease spend. Vendors may counter attempts to true-down licensing by launching an audit to try to find unlicensed software that provides them leverage to negotiate maintained or even increased spending.
    • Your license/contract terms with the vendor are particularly complex or highly customized. Very complex terms may make it harder to validate your own compliance, which may present opportunities to the vendor in an audit.
    • The vendor has earned a reputation for being particularly aggressive with audits. Some vendors include audits as a standard component of their business model to drive revenue. This may include acquiring smaller vendors or software titles that may not have been audit-driven in the past, and running audits on their new customer base.

    “The reality is, software vendors prey on confusion and complication. Where there’s confusion, there’s opportunity.” (Mike Austin, Founder, MetrixData 360)

    Develop an audit response plan

    You will be on the clock once the vendor sends you an audit request. Have a plan ready to go.
    • Don’t panic: Resist knee-jerk reactions. Follow the plan.
    • Form an audit response team and centralize your response: This team should be led by a member of the ITAM group, and it should include IT leadership, software SMEs, representatives from affected business areas, vendor management, contract management, and legal. You may also need to bring on a contractor with deep expertise with the vendor in question to supplement your internal capabilities. Establish clearly who will be the point of contact with the vendor during the audit.
    • Clarify the scope of the audit: Clearly establish what the audit will cover – what products, subsidiaries, contracts, time periods, geographic regions, etc. Manage the auditors to prevent scope creep.
    • Establish who covers audit costs: Vendors may demand the auditee cover the hourly cost of their audit team if you’re significantly out of compliance. Consider asking the vendor to pay for your team’s time if you’re found to be compliant.
    • Know your contract: Vendors’ contracts change over time, and it’s no guarantee that even your vendor’s licensing experts will be aware of the rights you have in your contract. You must know your entitlements to negotiate effectively.
    1. Bring the audit request received to the attention of ITAM and IT leadership. Assemble the response team.
    2. Acknowledge receipt of audit notice.
    3. Negotiate timing and scope of the audit.
    4. Direct staff not to remove or acquire licenses for software under audit without directly involving the ITAM team first.
    5. Gather installation data and documentation to establish current entitlements, including original contract, current contract, addendums, receipts, invoices.
    6. Compare entitlements to installed software.
    7. Investigate any anomalies (e.g. unexpected or non-compliant software).
    8. Review results with the audit response team.

    2.7 Clarify your vendor audit response plan

    1 hour

    Input: Organizational knowledge on your current audit response procedures

    Output: Audit response team membership, High-level audit checklist, A list of things to start, stop, and continue doing as part of the audit response

    Materials: Your copy of the ITAM Strategy Template

    Participants: ITAM team, IT leaders and managers, ITAM business partners

    1. Who’s on the audit response team, and what’s their role? Who will lead the team? Who will be the point of contact with the auditor?
    2. What are the high-level steps in our audit response workflow? Use the example checklist below as a starting point.
    3. What do we need to start, stop, and continue doing in response to audit requests?

    Example Audit Checklist

    • Bring the audit request received to the attention of ITAM and IT leadership. Assemble the response team.
    • Acknowledge receipt of audit notice.
    • Negotiate timing and scope of the audit.
    • Direct staff not to remove or acquire licenses for software under audit without directly involving the ITAM team first.
    • Gather installation data and documentation to establish current entitlements, including original contract, current contract, addendums, receipts, invoices.
    • Compare entitlements to installed software.
    • Investigate any anomalies (e.g. unexpected or non-compliant software).
    • Review results with the audit response team.

    Add your results to your copy of the ITAM Strategy Template

    Step 2.8: Improve budget processes

    Participants

    • Project sponsor and lead facilitator
    • ITAM team
    • IT leaders and managers
    • ITAM business partners

    Outcomes

    • Identify what you need to start, stop, and continue to do to support budgeting processes.

    Improve budgeting and forecasting

    Insert ITAM into budgeting processes to deliver significant value.

    Some examples of what ITAM can bring to the budgeting table:
    • Trustworthy data on deployed assets and spending obligations tied to those assets.
    • Projections of hardware due for replacement in terms of quantity and spend.
    • Knowledge of IT hardware and software contract terms and pricing.
    • Lists of unused or underused hardware and software that could be redeployed to avoid spend.
    • Comparisons of spend year-over-year.

    Being part of the budgeting process positions ITAM for success in other ways:

    • Helps demonstrate the strategic value of the ITAM practice.
    • Provides insight into business and IT strategic projects and priorities for the year.
    • Strengthens relationships with key stakeholders, and positions the ITAM team as trusted partners.

    “Knowing what you have [IT assets] is foundational to budgeting, managing, and optimizing IT spend.” (Dave Kish, Info-Tech, Practice Lead, IT Financial Management)

    Stock image of a calculator.

    2.8 Build better budgets

    20 minutes

    Input: Context on IT budgeting processes

    Output: A list of things to start, stop, and continue doing as part of budgeting exercises

    Materials: The table in this slide, Your copy of the ITAM Strategy Template

    Participants: ITAM team, IT leaders and managers, ITAM business partners

    What should we start, stop, and continue doing to support organizational budgeting exercises?

    Start Stop Continue
    • Creating buckets of spend and allocating assets to those buckets.
    • Zero-based review on IaaS instances quarterly.
    • Develop dashboards plugged into asset data for department heads to view allocated assets and spend.
    • Create value reports to demonstrate hard savings as well as cost avoidance.
    • Waiting for business leaders to come to us for help (start reaching out with reports proactively, three months before budget cycle).
    • % increases on IT budgets without further review.
    • Monthly variance budget analysis.
    • What-if analysis for asset spend based on expected headcount increases.

    Add your results to your copy of the ITAM Strategy Template

    Step 2.9: Establish a documentation framework

    Participants

    • Project sponsor and lead facilitator
    • ITAM team

    Outcomes

    • Identify key documentation and gaps in your documentation.
    • Establish where documentation should be stored, who should own it, who should have access, and what should trigger a review.

    Create ITAM documentation

    ITAM documentation will typically support governance or operations.

    Long-term planning and governance
    • ITAM policy and/or related policies (procurement policy, security awareness policy, acceptable use policy, etc.)
    • ITAM strategy document
    • ITAM roadmap or burndown list
    • Job descriptions
    • Functional requirements documents for ITAM tools

    Operational documentation

    • ITAM SOPs (hardware, software) and workflows
    • Detailed work instructions/knowledgebase articles
    • ITAM data/records
    • Contracts, purchase orders, invoices, MSAs, SOWs, etc.
    • Effective Licensing Position (ELP) reports
    • Training and communication materials
    • Tool and integration documentation
    • Asset management governance, operations, and tools typically generate a lot of documentation.
    • Don’t create documentation for the sake of documentation. Prioritize building and maintaining documentation that addresses major risks or presents opportunities to improve the consistency and reliability of key processes.
    • Maximize the value of ITAM documentation by ensuring it is as current, accessible, and usable as it needs to be.
    • Clearly identify where documentation is stored and who should have access to it.
    • Identify who is accountable for the creation and maintenance of key documentation, and establish triggers for reviews, updates, and changes.

    Consider ITAM policies

    Create policies that can and will be monitored and enforced.
    • Certain requirements of the ITAM practice may need to be backed up by corporate policies: formal statements of organizational expectations that must be recognized by staff, and which will lead to sanctions/penalties if breached.
    • Some organizations will choose to create one or more ITAM-specific policies. Others will include ITAM-related statements in other existing policies, such as acceptable use policies, security training and awareness policies, procurement policies, configuration policies, e-waste policies, and more.
    • Ensure that you are prepared to monitor compliance with policies and evenly enforce breaches of policy. Failing to consistently enforce your policies exposes you and your organization to claims of negligence or discriminatory conduct.
    • For a template for ITAM-specific policies, see Info-Tech’s policy templates for Hardware Asset Management and Software Asset Management.

    2.9 Establish documentation gaps

    15-30 minutes

    Input: An understanding of existing documentation gaps and risks

    Output: Documentation gaps, Identified owners, repositories, access rights, and review/update protocols

    Materials: The table in this slide, Your copy of the ITAM Strategy Template

    Participants: ITAM team, Optional: IT managers, ITAM business partners

    Discuss and record the following:

    • What planning/governance, operational, and tooling documentation do we still need to create? Who is accountable for the creation and maintenance of these documents?
    • Where will the documentation be stored? Who can access these documents?
    • What will trigger reviews or changes to the documents?
    Need to Create Owner Stored in Accessible by Trigger for review
    Hardware asset management SOP ITAM manager ITAM SharePoint site › Operating procedures folder
    • All IT staff
    • Annual review
    • As-needed for major tooling changes that require a documentation update

    Add your results to your copy of the ITAM Strategy Template

    Step 2.10: Create a roadmap and communication plan

    Participants

    • Project sponsor and lead facilitator
    • ITAM team
    • IT leaders and managers

    Outcomes

    • A timeline of key ITAM initiatives.
    • Improvement ideas aligned to key initiatives.
    • A communication plan tailored to key stakeholders.
    • Your ITAM Strategy document.

    “Understand that this is a journey. This is not a 90-day project. And in some organizations, these journeys could be three or five years long.” (Mike Austin, MetrixData 360)

    2.10 Identify key ITAM initiatives

    30-45 minutes

    Input: Organizational strategy documents

    Output: A roadmap that outlines next steps

    Materials: The table in this slide, Your copy of the ITAM Strategy Template

    Participants: ITAM team, IT leaders and managers, Project sponsor

    1. Identify key initiatives that are critical to improving practice maturity and meeting business goals.
    2. There should only be a handful of really key initiatives. This is the work that will have the greatest impact on your ability to deliver value. Too many initiatives muddy the narrative and can distract from what really matters.
    3. Plot the target start and end dates for each initiative in the business and IT transformation timeline you created in Phase 1.
    4. Review the chart and consider – what new capabilities should the ITAM practice have once the identified initiatives are complete? What transformational initiatives will you be better positioned to support?

    Add your results to your copy of the ITAM Strategy Template

    Transformation Timeline

    Example transformation timeline with row headers 'Business Inititiaves', 'IT Initiatives', and 'ITAM Initiatives'. Each initiative is laid out along the timeline appropriately.

    2.10 Align improvement ideas to initiatives

    45 minutes

    Input: Key initiatives, Ideas for ITAM improvement collected over the course of previous exercises

    Output: Concrete action items to support each initiative

    Materials: The table in the next slide, Your copy of the ITAM Strategy Template

    Participants: ITAM team, IT leaders and managers, Project sponsor

    As you’ve been working through the previous exercises, you have been tracking ideas for improvement – now we’ll align them to your roadmap.

    1. Review the list of ideas for improvement you’ve produced over the working sessions. Consolidate the list – are there any ideas that overlap or complement each other? Record any new ideas. Frame each idea as an action item – something you can actually do.
    2. Connect the action items to initiatives. It may be that not every action item becomes part of a key initiative. (Don’t lose ideas that aren’t part of key initiatives – track them in a separate burndown list or backlog.)
    3. Identify a target completion date and owner for each action item that’s part of an initiative.

    Add your results to your copy of the ITAM Strategy Template

    Example ITAM initiatives

    Initiative 1: Develop hardware/software standards
    Task Target Completion Owner
    Laptop standards Q1-2023 ITAM manager
    Identify/eliminate contracts for unused software using scan tool Q2-2023 ITAM manager
    Review O365 license levels and standard service Q3-2023 ITAM manager

    Initiative 2: Improve ITAM data quality
    Task Target Completion Owner
    Implement scan agent on all field laptops Q3-2023 Desktop engineer
    Conduct in person audit on identified data discrepancies Q1-2024 ITAM team
    Develop and run user-led audit Q1-2024 Asset manager

    Initiative 3: Acquire & implement a new ITAM tool
    Task Target Completion Owner
    Select an ITAM tool Q3-2023 ITAM manager
    Implement ITAM tool, incl. existing data migration Q1-2024 ITAM manager
    Training on new tool Q1-2024 ITAM manager
    Build KPIs, executive dashboards in new tool Q2-2024 Data analyst
    Develop user-led audit functionality in new tool Q3-2024 ITAM coordinator

    2.10 Create a communication plan

    45 minutes

    Input: Proposed ITAM initiatives, Stakeholder priorities and goals, and an understanding of how ITAM can help them meet those goals

    Output: A high-level communication plan to communicate the benefits and impact of proposed changes to the ITAM program

    Materials: The table in this slide, Your copy of the ITAM Strategy Template

    Participants: IT asset manager, Project sponsor

    Develop clear, consistent, and targeted messages to key ITAM stakeholders.

    1. Modify the list of stakeholders in the first column.
    2. What benefits should those stakeholders realize from ITAM? What impact may the proposed improvements have on them? Refer back to exercises from Phase 1, where you identified key stakeholders, their priorities, and how ITAM could help them.
    3. Identify communication channels (in-person, email, all-hands meeting, etc.) and timing – when you’ll distribute the message. You may choose to use more than one channel, and you may need to convey the message more than once.
    Group ITAM Benefits Impact Channel(s) Timing
    CFO
    • More accurate IT spend predictions
    • Better equipment utilization and value for money
    • Sponsor integration project between ITAM DB and financial system
    • Support procurement procedures review
    Face-to-face – based on their availability Within the next month
    CIO
    • Better oversight into IT spend
    • Data to help demonstrate IT value
    • Resources required to support tool and ITAM process improvements
    Standing bi-monthly 1:1 meetings Review strategy at next meeting
    IT Managers
    Field Techs

    Add your results to your copy of the ITAM Strategy Template

    2.10 Put the final touches on your ITAM Strategy

    30 minutes

    Input: Proposed ITAM initiatives, Stakeholder priorities and goals, and an understanding of how ITAM can help them meet those goals

    Output: A high-level communication plan to communicate the benefits and impact of proposed changes to the ITAM program

    Materials: The table in this slide, Your copy of the ITAM Strategy Template

    Participants: IT asset manager, Project sponsor

    You’re almost done! Do a final check of your work before you send a copy to your participants.

    1. Summarize in three points the key findings from the activities you’ve worked through. What have you learned? What are your priorities? What key message do you need to get across? Add these to the appropriate slide near the start of the ITAM Strategy Template.
    2. What are your immediate next steps? Summarize no more than five and add them to the appropriate slide near the start of the ITAM Strategy Template.
      1. Are you asking for something? Approval for ITAM initiatives? Funding? Resources? Clearly identify the ask as part of your next steps.
    3. Are the KPIs identified in Phase 1 still valid? Will they help you monitor for success in the initiatives you’ve identified in Phase 2? Make any adjustments you think are required to the KPIs to reflect the additional completed work.

    Add your results to your copy of the ITAM Strategy Template

    Research Contributors and Experts

    Kylie Fowler
    Principal Consultant
    ITAM Intelligence

    Kylie is an experienced ITAM/FinOps consultant with a track record of creating superior IT asset management frameworks that enable large companies to optimize IT costs while maintaining governance and control.

    She has operated as an independent consultant since 2009, enabling organizations including Sainsbury's and DirectLine Insurance to leverage the benefits of IT asset management and FinOps to achieve critical business objectives. Recent key projects include defining an end-to-end SAM strategy, target operating model, policies and processes which when implemented provided a 300% ROI.

    She is passionate about supporting businesses of all sizes to drive continuous improvement, reduce risk, and achieve return on investment through the development of creative asset management and FinOps solutions.

    Rory Canavan
    Owner and Principal Consultant
    SAM Charter

    Rory is the founder, owner, and principal consultant of SAM Charter, an internationally recognized consultancy in enterprise-wide Software & IT Asset Management. As an industry leader, SAM Charter is uniquely poised to ensure your IT & SAM systems are aligned to your business requirements.

    With a technical background in business and systems analysis, Rory has a wide range of first-hand experience advising numerous companies and organizations on the best practices and principles pertaining to software asset management. This experience has been gained in both military and civil organizations, including the Royal Navy, Compaq, HP, the Federation Against Software Theft (FAST), and several software vendors.

    Research Contributors and Experts

    Jeremy Boerger
    Founder, Boerger Consulting
    Author of Rethinking IT Asset Management

    Jeremy started his career in ITAM fighting the Y2K bug at the turn of the 21st century. Since then, he has helped companies in manufacturing, healthcare, banking, and service industries build and rehabilitate hardware and software asset management practices.

    These experiences prompted him to create the Pragmatic ITAM method, which directly addresses and permanently resolves the fundamental flaws in current ITAM and SAM implementations.

    In 2016, he founded Boerger Consulting, LLC to help business leaders and decision makers fully realize the promises a properly functioning ITAM can deliver. In his off time, you will find him in Cincinnati, Ohio, with his wife and family.

    Mike Austin
    Founder and CEO
    MetrixData 360

    Mike Austin leads the delivery team at MetrixData 360. Mike brings more than 15 years of Microsoft licensing experience to his clients’ projects. He assists companies, from Fortune 500 to organizations with as few as 500 employees, with negotiations of Microsoft Enterprise Agreements (EA), Premier Support Contracts, and Select Agreements. In addition to helping negotiate contracts, he helps clients build and implement software asset management processes.

    Previously, Mike was employed by Microsoft for more than 8 years as a member of the global sales team. With Microsoft, Mike successfully negotiated more than a billion dollars in new and renewal EAs. Mike has also negotiated legal terms and conditions for all software agreements, developed Microsoft’s best practices for global account management, and was awarded Microsoft’s Gold Star Award in 2003 and Circle of Excellence in 2008 for his contributions.

    Bibliography

    “Asset Management.” SFIA v8. Accessed 17 March 2022.

    Boerger, Jeremy. Rethinking IT Asset Management. Business Expert Press, 2021.

    Canavan, Rory. “C-Suite Cheat Sheet.” SAM Charter, 2021. Accessed 17 March 2022.

    Fisher, Matt. “Metrics to Measure SAM Success.” Snow Software, 26 May 2015. Accessed 17 March 2022.

    Flexera (2021). “State of ITAM Report.” Flexera, 2021. Accessed 17 March 2022.

    Fowler, Kylie. “ITAM by design.” BCS, The Chartered Institute for IT, 2017. Accessed 17 March 2022.

    Fowler, Kylie. “Ch-ch-ch-changes… Is It Time for an ITAM Transformation?” ITAM Intelligence, 2021. Web. Accessed 17 March 2022.

    Fowler, Kylie. “Do you really need an ITAM policy?” ITAM Accelerate, 15 Oct. 2021. Accessed 17 March 2022.

    Hayes, Chris. “How to establish a successful, long-term ITAM program.” Anglepoint, Sept. 2021. Accessed 17 March 2022.

    ISO/IEC 19770-1-2017. IT Asset Management Systems – Requirements. Third edition. ISO, Dec 2017.

    Joret, Stephane. “IT Asset Management: ITIL® 4 Practice Guide”. Axelos, 2020.

    Jouravlev, Roman. “IT Service Financial Management: ITIL® 4 Practice Guide”. Axelos, 2020.

    Pagnozzi, Maurice, Edwin Davis, Sam Raco. “ITAM Vs. ITSM: Why They Should Be Separate.” KPMG, 2020. Accessed 17 March 2022.

    Rumelt, Richard. Good Strategy, Bad Strategy. Profile Books, 2013.

    Stone, Michael et al. “NIST SP 1800-5 IT Asset Management.” Sept, 2018. Accessed 17 March 2022.

    Looking at Risk in a New Light: The Six Pillars of Vendor Risk Management

    • Buy Link or Shortcode: {j2store}209|cart{/j2store}
    • member rating overall impact: N/A
    • member rating average dollars saved: N/A
    • member rating average days saved: N/A
    • Parent Category Name: Vendor Management
    • Parent Category Link: /vendor-management

    • Moreso than at any other time, our world is changing. As a result, organizations – and their vendors – need to be able to adapt their plans to accommodate risk on an unprecedented level.
    • It is increasingly likely that one of an organization's vendors, or their n-party support vendors, will cause an incident. Organizations must protect themselves by creating better mechanisms to hold their n-party vendors accountable and validate that they comply.

    Our Advice

    Critical Insight

    • Identifying and managing a vendor’s potential risk impact on your organization requires multiple people in the organization across several functions. Those people all need coaching on the potential changes in the market and how these changes may affect your organization.
    • Organizational leadership is often taken unaware by changes, and their plans lack the flexibility to adjust to significant regulatory upheavals.

    Impact and Result

    • Vendor management practices educate organizations on the different potential risks from vendors in your market and suggest creative and alternative ways to avoid and help manage them.
    • Prioritize and classify your vendors with quantifiable, standardized rankings.
    • Prioritize focus on your high-risk vendors.
    • Standardize your processes for identifying and monitoring vendor risks with our Comprehensive Risk Impact Tool to manage potential impacts.

    Looking at Risk in a New Light: The Six Pillars of Vendor Risk Management Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Looking at Risk in a New Light: The Six Pillars of Vendor Risk Management – Use the research to better understand the negative impacts of vendor actions to your organization

    Use this research to identify and quantify the potential risk impacts caused by vendors. Utilize Info-Tech's approach to look at the impact from various perspectives to better prepare for issues that may arise.

    • Looking at Risk in a New Light: The Six Pillars of Vendor Risk Management Storyboard

    2. Comprehensive Risk Impact Tool – Use this tool to help identify and quantify the impacts of negative vendor actions.

    By playing the “what if” game and asking probing questions to draw out – or eliminate – possible negative outcomes, everyone involved adds their insight into parts of the organization to gather a comprehensive picture of potential impacts.

    • Comprehensive Risk Impact Tool
    [infographic]

    Further reading

    Looking at Risk in a New Light: The Six Pillars of Vendor Risk Management

    Approach vendor risk impact assessments from all perspectives.

    Analyst Perspective

    Organizations must comprehensively understand the impacts vendors may cause through different potential actions.

    Frank Sewell

    The risks from the vendor market have become more prevalent as the technologies and organizational strategies shift to a global direction. With this shift in risk comes a necessary perspective change to align with the greater likelihood of an incident occurring from vendors' (or one of their downstream support vendor's) negative actions.

    Organizational leadership must become more aware of the increasing risks that engaging vendors impose. To do so, they need to make informed decisions, which can only be provided by engaging expert resources in their organizations to compile a comprehensive look at potential risk impacts.

    Frank Sewell

    Research Director, Vendor Management
    Info-Tech Research Group

    Executive Summary

    Your Challenge

    More so than at any other time, our world is changing. As a result organizations – and their vendors – need to be able to adapt their plans to accommodate risk on an unprecedented level.

    It is increasingly likely that one of your vendors, or their n-party support vendors, will cause an incident. Organizations must protect themselves by creating better mechanisms to hold their n-party vendors accountable and validate that they comply.

    Common Obstacles

    Identifying and managing a vendor’s potential risk impact on your organization requires multiple people in the organization across several functions. Those people all need coaching on the potential changes in the market and how these changes may affect your organization.

    Organizational leadership is often taken unaware by changes, and their plans lack the flexibility to adjust to significant regulatory upheavals.

    Info-Tech's Approach

    Vendor management practices educate organizations on the different potential risks from vendors in your market and suggest creative and alternative ways to avoid and help manage them.

    Prioritize and classify your vendors with quantifiable, standardized rankings.

    Prioritize focus on your high-risk vendors.

    Standardize your processes for identifying and monitoring vendor risks with our Comprehensive Risk Impact Tool to manage potential impacts.

    Info-Tech Insight

    Organizations must evolve their risk assessments to be more adaptive to respond to changes in the global market. Ongoing monitoring and continual assessment of vendors’ risks is crucial to avoiding negative impacts.

    Info-Tech’s multi-blueprint series on vendor risk assessment

    There are many individual components of vendor risk beyond cybersecurity.`

    6 components of vendor risk beyond cybersecurity.  Financial, Reputational, Operational, Strategic, Security, Regulatory & Compliance.

    This series will focus on the individual components of vendor risk and how vendor management practices can facilitate organizations’ understanding of those risks.

    Out of Scope:
    This series will not tackle risk governance, determining overall risk tolerance and appetite, or quantifying inherent risk.

    The world is constantly changing

    The IT market is constantly reacting to global influences. By anticipating changes, leaders can set expectations and work with their vendors to accommodate them.

    When the unexpected happens, being able to adapt quickly to new priorities ensures continued long-term business success.

    Below are some things no one expected to happen in the last few years:

    62%

    of IT professionals are more concerned about being a victim of ransomware than they were a year ago.

    Info-Tech Tech Trends Survey 2022

    82%

    of Microsoft non-essential employees shifted to working from home in 2020, joining the 18% already remote.

    Info-Tech Tech Trends Survey 2022

    89%

    of organizations invested in web conferencing technology to facilitate collaboration.

    Info-Tech Tech Trends Survey 2022

    Looking at Risk in a New Light:

    the 6 Pillars of Vendor Risk Management

    Vendor Risk

    • Financial

    • Strategic

    • Operational

    • Security

    • Reputational

    • Regulatory

    • Organizations must review their risk appetite and tolerance levels, considering their complete landscape.
    • Changing regulations, acquisitions, and events that affect global supply chains are current realities, not unlikely scenarios.
    • Prepare your vendor risk management for success using due diligence and scenario- based “What If” discussions to bring all the relevant parties to the table and educate your whole organization on risk factors.
    Assessing Financial Risk Impacts

    Strategic risks on a global scale

    Odds are at least one of these is currently affecting your strategic plans

    • Vendor Acquisitions
    • Global Pandemic
    • Global Shortages
    • Gas Prices
    • Poor Vendor Performance
    • Travel Bans
    • War
    • Natural Disasters
    • Supply Chain Disruptions
    • Security Incidents

    Make sure you have the right people at the table to identify and plan to manage impacts.

    Assess internal and external operational risk impacts

    Two sides of the same coin

    Internal

    • Poorly vetted supplemental staff
    • Bad system configurations
    • Lack of relevant skills
    • Poor vendor performance
    • Failure to follow established processes
    • Weak contractual accountability
    • Unsupportable or end-of-life system components

    External

    • Cyberattacks
    • Supply Chain Issues
    • Geo-Political Disruptions
    • Vendor Acquisitions
    • N-Party Non-Compliance
    • Vendor Fraud

    Operational risk is the risk of losses caused by flawed or failed processes, policies, systems, or events that disrupt business operations.

    Identify and manage security risk impacts on your organization

    Due diligence will enable successful outcomes

    • Poor vendor performance
    • Vendor acquisition
    • Supply chain disruptions and shortages
    • N-party risk
    • Third-party risk

    What your vendor associations say about you

    Reputations that affect your brand: Bad customer reviews, breach of data, poor security posture, negative news articles, public lawsuits, poor performance.

    Regulatory compliance

    Consider implementing vendor management initiatives and practices in your organization to help gain compliance with your expanding vendor landscape.

    Your organizational risks may be monitored but are your n-party vendors?

    6 components of vendor risk beyond cybersecurity.  Financial, Reputational, Operational, Strategic, Security, Regulatory & Compliance.

    Review your expectations with your vendors and hold them accountable

    Regulatory entities are looking beyond your organization’s internal compliance these days. Instead, they are more and more diving into your third-party and downstream relationships, particularly as awareness of downstream breaches increases globally.

    • Are you assessing your vendors regularly?
    • Are you validating those assessments?
    • Do your vendors have a map of their downstream support vendors?
    • Do they have the mechanisms to hold those downstream vendors accountable to your standards?

    Identify and manage risks

    Regulatory

    Regulatory agencies are putting more enforcement around ESG practices across the globe. As a result, organizations will need to monitor the changing regulations and validate that their vendors and n-party support vendors are adhering to these regulations or face penalties for non-compliance.

    Security-Data protection

    Data protection remains an issue. Organizations should ensure that the data their vendors obtain remains protected throughout the vendor’s lifecycle, including post-termination. Otherwise, they could be monitoring for a data breach in perpetuity.

    Mergers and acquisitions

    More prominent vendors continuously buy smaller companies to control the market in the IT industry. Organizations should put protections in their contracts to ensure that an IT vendor’s acquisition does not put them in a relationship with someone that could cause them an issue.

    Identify and manage risks

    Poor vendor performance

    Consider the impact of a vendor that fails to perform midway through the implementation. Organizations need to be able to manage the impact of replacing that vendor and cutting their losses rather than continuing to throw good money away after bad performance.

    Supply chain disruptions and global shortages

    Geopolitical disruptions and natural disasters have caused unprecedented interruptions to business. Incorporate forecasting of product and ongoing business continuity planning into your strategic plans to adapt as events unfold.

    Poorly configured systems

    Failing to ensure that your vendor-supported systems are properly configured and that your vendors are meeting your IT change control and configuration standards is more commonplace than expected. Proper oversight and management of your support vendors is crucial to ensure they are meeting expectations in this regard.

    What to look for

    Identify potential risk impacts

    • Is there a record of complaints against the vendor from their employees or customers?
    • Is the vendor financially sound, with the resources to support your needs?
    • Has the vendor been cited for regulatory compliance issues in the past?
    • Does the vendor have a comprehensive list of their n-party vendor partners?
      • Are they willing to accept appropriate contractual protections regarding them?
    • Does the vendor self-audit, or do they use a vetted third-party audit firm to issue a SOC report annually?
    • Does the vendor operate in regions known for instability?
    • Is the vendor willing to make concessions on contractual protections, or are they only offering one-sided agreements with as-is warranties?

    Prepare your vendor risk management for success

    Due diligence will enable successful outcomes.

    1. Obtain top-level buy-in; it is critical to success.
    2. Build enterprise risk management (ERM) through incremental improvement.
    3. Focus initial efforts on the “big wins” to prove the process works.
    4. Use existing resources.
    5. Build on any risk management activities that already exist in the organization.
    6. Socialize ERM throughout the organization to gain additional buy-in.
    7. Normalize the process long term with ongoing updates and continuing education for the organization.
    8. (Adapted from COSO)

    How to assess third-party risk

    1. Review organizational risks

      Understand the organizations risks to prepare for the “What If” game exercise.
    2. Identify and understand potential risks

      Play the “What If” game with the right people at the table.
    3. Create a risk profile packet for leadership

      Pull all the information together in a presentation document.
    4. Validate the risks

      Work with leadership to ensure that the proposed risks are in line with their thoughts.
    5. Plan to manage the risks

      Lower the overall risk potential by putting mitigations in place.
    6. Communicate the plan

      It is important not only to have a plan but also to socialize it in the organization for awareness.
    7. Enact the plan

      Once the plan is finalized and socialized, put it in place with continued monitoring for success.

    Adapted from Harvard Law School Forum on Corporate Governance

    Insight summary

    Risk impacts often come from unexpected places and have significant consequences.

    Knowing who your vendors are using for their support and supply chain could be crucial in eliminating the risk of non-compliance for your organization.

    Having a plan to identify and validate the regulatory compliance of your vendors is a must for any organization to avoid penalties.

    Insight 1

    Organizations’ strategic plans need to be adaptable to avoid vendors’ negative actions causing an expedited shift in priorities.

    For example, Philips’ recall of ventilators impacted its products and the availability of its competitors’ products as demand overwhelmed the market.

    Insight 2

    Organizations often fail to understand how n-party vendors could place them in non-compliance.

    Even if you know your complete third-party vendor landscape, you may not be aware of the downstream vendors in play. Ensure that you get visibility into this space as well, and hold your direct vendors accountable for the actions of their vendors.

    Insight 3

    Organizations need to know where their data lives and ensure it is protected.

    Make sure you know which vendors are accessing/storing your data, where they are keeping it, and that you can get it back and have the vendors destroy it when the relationship is over. Without adequate protections throughout the lifecycle of the vendor, you could be monitoring for breaches in perpetuity.

    Insight summary

    Assessing financial impacts is an ongoing, educative, and collaborative multidisciplinary process that vendor management initiatives are uniquely designed to coordinate and manage for organizations.

    Operational risk impacts often come from unexpected places and have unforeseen impacts. Knowing where your vendors place in critical business processes and those vendors' business continuity plans concerning your organization should be a priority for those managing the vendors.

    Insight 4

    Organizations need to learn how to assess the likelihood of potential risks in the rapidly changing online environments and recognize how their partnerships and subcontractors’ actions can affect their brand.

    For example, do you understand how a simple news article raises your profile for short-term and long-term adverse events?

    Insight 5

    Organizations fail to plan for vendor acquisitions appropriately.

    Vendors routinely get acquired in the IT space. Does your organization have appropriate safeguards from inadvertently entering a negative relationship? Do you have plans for replacing critical vendors purchased in such a manner?

    Insight 6

    Vendors are becoming more and more crucial to organizations’ overall operations, and most organizations have a poor understanding of the potential impacts they represent.

    Is your vendor solvent? Do they have enough staff to accommodate your needs? Has their long-term planning been affected by changes in the market? Are they unique in their space?

    Identifying vendor risk

    Who should be included in the discussion?

    • While it is true that executive-level leadership defines the strategy for an organization, it is vital for those making decisions to make informed decisions.
    • Getting input from operational experts at your organization will enhance your business's long-term potential for success.
    • Involving those who directly manage vendors and understand the market will aid operational experts in determining the forward path for relationships with your current vendors and identifying emerging potential strategic partners.
    • Make sure security, risk, and compliance are all at the table. These departments all look at risk from different angles for the business and give valuable insight collectively.
    • Organizations have a wealth of experience in their marketing departments that can help identify real-world scenarios of negative actions.

    See the blueprint Build an IT Risk Management Program

    Review your risk management plans for new risks on a regular basis.

    Keep in mind Risk =
    Likelihood x Impact

    (R=L*I).

    Impact (I) tends to remain the same, while Likelihood (L) is becoming closer to 100% as threat actors become more prevalent.

    Managing vendor risk impacts

    How could your vendors impact your organization?

    • Review vendors’ downstream connections to understand thoroughly who you are in business with
    • Institute continuous vendor lifecycle management
    • Develop IT risk governance and change control
    • Introduce continual risk assessment to monitor the relevant vendor markets
    • Monitor and schedule contract renewals and new service/module negotiations
    • Perform business alignment meetings to reassess relationships
    • Ensure strategic alignment in contracts
    • Review vendors’ business continuity plans and disaster recovery testing
    • Re-evaluate corporate policies frequently
    • Monitor your company’s and associated vendors’ online presence
    • Be adaptable and allow for innovations that arise from the current needs
      • Capture lessons learned from prior incidents to improve over time, and adjust your plans accordingly

    Organizations must review their risk appetite and tolerance levels, considering their complete landscape.

    Changing regulations, acquisitions, new security issues, and events that affect global supply chains are current realities, not unlikely scenarios.

    Ongoing Improvement

    Incorporating lessons learned.

    • Over time, despite everyone’s best observations and plans, incidents will catch us off guard.
    • When that happens, follow your incident response plans and act accordingly.
    • An essential step is to document what worked and what did not – collectively known as the “lessons learned.”
    • Use the lessons learned document to devise, incorporate, and enact a better risk management process.

    Sometimes disasters occur despite our best plans to manage them.

    When this happens, it is important to document the lessons learned and improve our plans going forward.

    The "what if" game

    1-3 hours

    Vendor management professionals are in an excellent position to help senior leadership identify and pull together resources across the organization to determine potential risks. By playing the "what if" game and asking probing questions to draw out – or eliminate – possible adverse outcomes, everyone involved adds their insight into parts of the organization to gather a comprehensive picture of potential impacts.

    1. Break into smaller groups (if too small, continue as a single group).
    2. Use the Comprehensive Risk Impact Tool to prompt discussion on potential risks. Keep this discussion flowing organically to explore all potentials but manage the overall process to keep the discussion pertinent and on track.
    3. Collect the outputs and ask the subject matter experts (SMEs) for management options for each one in order to present a comprehensive risk strategy. You will use this to educate senior leadership so that they can make an informed decision to accept or reject the solution.

    Download the Comprehensive Risk Impact Tool

    Input

    • List of identified potential risk scenarios scored by impact
    • List of potential mitigations of the scenarios to reduce the risk

    Output

    • Comprehensive risk profile on the specific vendor solution

    Materials

    • Whiteboard/flip charts
    • Comprehensive Risk Impact Tool to help drive discussion

    Participants

    • Vendor Management – Coordinator
    • Organizational Leadership
    • Operations Experts (SMEs)
    • Business Process Experts
    • Legal/Compliance/Risk Manager

    High risk example from tool

    High risk example from Tool.  Shows sample questions to ask to identify impacts, their associated score, weight, and comments or notes.

    Note: Even though a few items are “scored” they have not been added to the overall weight, signaling that the company has noted but does not necessarily hold them against the vendor.

    How to mitigate:

    • Contractually insist that the vendor have a third-party security audit performed annually with the stipulation that they will not denigrate below your acceptable standards.
    • At renewal negotiate better contractual terms and protections for your organization.

    Low risk example from tool

    Low risk example from Tool.  Shows sample questions to ask to identify impacts, their associated score, weight, and comments or notes.

    Summary

    Seek to understand all potential risk impacts to better prepare your organization for success.

    • Organizations need to understand and map out their entire vendor landscape.
    • Understand where all your data lives and how you can control it throughout the vendor lifecycle.
    • Organizations need to be realistic about the likelihood of potential risks in the changing global world.
    • Those organizations that consistently follow their established risk-assessment and due-diligence processes are better positioned to avoid penalties.
    • Understand how your vendors prioritize your organization in their business continuity processes.
    • Bring the right people to the table to outline potential risks in the market and your organization.
    • Socialize the third-party vendor risk management process throughout the organization to heighten awareness and enable employees to help protect the organization.
    • Organizations need to learn how to assess the likelihood of potential risks in the changing global markets and recognize how their partnerships and subcontracts affect their brand.
    • Incorporate lessons learned from prior incidents into your risk management process to build better plans for future issues.

    Organizations must evolve their risk assessments to be more meaningful to respond to global changes in the market.

    Organizations should increase the resources dedicated to monitoring the market as regulatory agencies continue to hold them more and more accountable.

    Bibliography

    Olaganathan, Rajee. “Impact of COVID-19 on airline industry and strategic plan for its recovery with special reference to data analytics technology.” Global Journal of Engineering and Technology Advances, vol 7, no 1, 2021, pp. 033-046.

    Tonello, Matteo. “Strategic Risk Management: A Primer for Directors.” Harvard Law School Forum on Corporate Governance, 23 Aug. 2012.

    Frigo, Mark L., and Richard J. Anderson. “Embracing Enterprise Risk Management: Practical Approaches for Getting Started.” COSO, 2011.

    Weak Cybersecurity is taking a toll on Small Businesses (tripwire.com)

    SecureLink 2022 White Paper SL_Page_EA+PAM (rocketcdn.me)

    Shared Assessments Member Poll March 2021 "Guide: Evolving Work Environments Impact of Covid-19 on Profile and Management of Third Parties“

    “Cybersecurity only the tip of the iceberg for third-party risk management”. Help Net Security, April 21, 2021. Accessed: 2022-07-29.

    “Third-Party Risk Management (TPRM) Managed Services”. Deloitte, 2022. Accessed: 2022-07-29.

    “The Future of TPRM: Third Party Risk Management Predictions for 2022”. OneTrust, December 20th2021. Accessed 2022-07-29.

    “Third Party Vendor definition”. Law Insider, Accessed 2022-07-29.

    “Third Party Risk”. AWAKE Security, Accessed 2022-07-29.

    Glidden, Donna. "Don't Underestimate the Need to Protect Your Brand in Publicity Clauses", Info-Tech Research Group, June 2022.

    Greenaway, Jordan. "Managing Reputation Risk: A start-to-finish guide", Transmission Private, July 2022. Accessed June 2022.

    Jagiello, Robert D, and Thomas T Hills. “Bad News Has Wings: Dread Risk Mediates Social Amplification in Risk Communication. ”Risk analysis : an official publication of the Society for Risk Analysis vol. 38,10 (2018): 2193-2207.doi:10.1111/risa.13117

    Kenton, Will. "Brand Recognition", Investopedia, August 2021. Accessed June 2022. Lischer, Brian. "How Much Does it Cost to Rebrand Your Company?", Ignyte, October 2017. Accessed June 2022.

    "Powerful Examples of How to Respond to Negative Reviews", Review Trackers, February 2022. Accessed June 2022.

    "The CEO Reputation Premium: Gaining Advantage in the Engagement Era", Weber Shadwick, March 2015. Accessed on June 2022.

    "Valuation of Trademarks: Everything You Need to Know",UpCounsel, 2022. Accessed June 2022.

    Related Info-Tech Research

    Identify and Manage Financial Risk Impacts on Your Organization

    • Vendor management practices educate organizations on potential financial impacts that vendors may incur and suggest systems to help manage them.
    • Standardize your processes for identifying and monitoring vendor risks to manage financial impacts with our Financial Risk Impact Tool.

    Identify and Manage Reputational Risk Impacts on Your Organization

    • Vendor management practices educate organizations on potential risks to vendors in your market and suggest creative and alternative ways to avoid and help manage them.
    • Standardize your processes for identifying and monitoring vendor risks to manage potential impacts on your reputation and brand with our Reputational Risk Impact Tool.

    Identify and Manage Strategic Risk Impacts on Your Organization

    • Vendor management practices educate organizations on potential risks to vendors in your market and suggest creative and alternative ways to avoid and help manage them.
    • Standardize your processes for identifying and monitoring vendor risks to manage potential impacts on your strategic plan with our Strategic Risk Impact Tool.

    Regulatory guidance and industry standards

    Reduce Shadow IT With a Service Request Catalog

    • Buy Link or Shortcode: {j2store}302|cart{/j2store}
    • member rating overall impact: 10.0/10 Overall Impact
    • member rating average dollars saved: $129,999 Average $ Saved
    • member rating average days saved: 35 Average Days Saved
    • Parent Category Name: Asset Management
    • Parent Category Link: /asset-management
    • Shadow IT: The IT team is regularly surprised to discover new products within the organization, often when following up on help desk tickets or requests for renewals from business users or vendors.
    • Renewal Management: The contracts and asset teams need to be aware of upcoming renewals and have adequate time to review renewals.
    • Over-purchasing: Contracts may be renewed without a clear picture of usage, potentially renewing unused applications.

    Our Advice

    Critical Insight

    There is a direct correlation between service delivery dissatisfaction and increases in shadow IT. Whether the goal is to reduce shadow IT or gain control, improved customer service and fast delivery are key to making lasting changes.

    Impact and Result

    Our blueprint will help you design a service that draws the business to use it. If it is easier for them to buy from IT than it is to find their own supplier, they will use IT.

    A heavy focus on customer service, design optimization, and automation will provide a means for the business to get what they need, when they need it, and provide visibility to IT and security to protect organizational interests.

    This blueprint will help you:

    • Design the request service
    • Design the request catalog
    • Build the request catalog
    • Market the service

    Reduce Shadow IT With a Service Request Catalog Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Reduce Shadow IT With a Service Request Catalog – A step-by-step document that walks you through creation of a request service management program.

    Use this blueprint to create a service request management program that provides immediate value.

    • Reduce Shadow IT With a Service Request Catalog Storyboard

    2. Nonstandard Request Assessment – A template for documenting requirements for vetting and onboarding new applications.

    Use this template to define what information is needed to vet and onboard applications into the IT environment.

    • Nonstandard Request Assessment

    3. Service Request Workflows – A library of workflows used as a starting point for creating and fulfilling requests for applications and equipment.

    Use this library of workflows as a starting point for creating and fulfilling requests for applications and equipment in a service catalog.

    • Service Request Workflows

    4. Application Portfolio – A template to organize applications requested by the business and identify which items are published in the catalog.

    Use this template as a starting point to create an application portfolio and request catalog.

    • Application Portfolio

    5. Reduce Shadow IT With a Service Request Catalog Communications Template – A presentation and communications plan to announce changes to the service and introduce a catalog.

    Use this template to create a presentation and communications plan for launching the new service and service request catalog.

    • Reduce Shadow IT with a Service Request Catalog Communications Template
    [infographic]

    Workshop: Reduce Shadow IT With a Service Request Catalog

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Design the Service

    The Purpose

    Collaborate with the business to determine service model.

    Collaborate with IT teams to build non-standard assessment process.

    Key Benefits Achieved

    Designed a service for service requests, including new product intake.

    Activities

    1.1 Identify challenges and obstacles.

    1.2 Complete customer journey map.

    1.3 Design process for nonstandard assessments.

    Outputs

    Nonstandard process.

    2 Design the Catalog

    The Purpose

    Design the service request catalog management process.

    Key Benefits Achieved

    Ensure the catalog is kept current and is integrated with IT service catalog if applicable.

    Activities

    2.1 Determine what will be listed in the catalog.

    2.2 Determine process to build and maintain the catalog, including roles, responsibilities, and workflows.

    2.3 Define success and determine metrics.

    Outputs

    Catalog scope.

    Catalog design and maintenance plan.

    Defined success metrics

    3 Build and Market the Catalog

    The Purpose

    Determine catalog contents and how requests will be fulfilled.

    Key Benefits Achieved

    Catalog framework and service level agreements will be defined.

    Create communications documents.

    Activities

    3.1 Determine how catalog items will be displayed.

    3.2 Complete application categories for catalog.

    3.3 Create deployment categories and SLAs.

    3.4 Design catalog forms and deployment workflows.

    3.5 Create roadmap.

    3.6 Create communications plan.

    Outputs

    Catalog workflows and SLAs.

    Roadmap.

    Communications deck.

    4 Breakout Groups – Working Sessions

    The Purpose

    Create an applications portfolio.

    Prepare to populate the catalog.

    Key Benefits Achieved

    Portfolio and catalog contents created.

    Activities

    4.1 Using existing application inventory, add applications to portfolio and categorize.

    4.2 Determine which applications should be in the catalog.

    4.3 Determine which applications are packaged and can be easily deployed.

    Outputs

    Application Portfolio.

    List of catalog items.

    Further reading

    Reduce Shadow IT With a Service Request Catalog

    Foster business partnerships with sourcing-as-a-service.

    Analyst Perspective

    Improve the request management process to reduce shadow IT.

    In July 2022, Ivanti conducted a study on the state of the digital employee experience, surveying 10,000 office workers, IT professionals, and C-suite executives. Results of this study indicated that 49% of employees are frustrated by their tools, and 26% of employees were considering quitting their jobs due to unsuitable tech. 42% spent their own money to gain technology to improve their productivity. Despite this, only 21% of IT leaders prioritized user experience when selecting new tools.

    Any organization’s workers are expected to be productive and contribute to operational improvements or customer experience. Yet those workers don’t always have the tools needed to do the job. One option is to give the business greater control, allowing them to choose and acquire the solutions that will make them more productive. Info-Tech's blueprint Embrace Business-Managed Applications takes you down this path.

    However, if the business doesn’t want to manage applications, but just wants have access to better ones, IT is positioned to provide services for application and equipment sourcing that will improve the employee experience while ensuring applications and equipment are fully managed by the asset, service, and security teams.

    Improving the request management and deployment practice can give the business what they need without forcing them to manage license agreements, renewals, and warranties.

    Photo of Sandi Conrad

    Sandi Conrad
    ITIL Managing Professional
    Principal Research Director, IT Infrastructure & Operations,
    Info-Tech Research Group

    Your challenge

    This research is designed to help organizations that are looking to improve request management processes and reduce shadow IT.

    Shadow IT: The IT team is regularly surprised to discover new products within the organization, often when following up on help desk tickets or requests for renewals from business users or vendors.

    Renewal management: The contracts and asset teams need to be aware of upcoming renewals and have adequate time to review renewals.

    Over-purchasing and over-spending: Contracts may be renewed without a clear picture of utilization, potentially renewing unused applications. Applications or equipment may be purchased at retail price where corporate, government, or educational discounts exist.

    Info-Tech Insight

    To increase the visibility of the IT environment, IT needs to transform the request management process to create a service that makes it easier for the business to access the tools they need rather than seeking them outside of the organization.

    609
    Average number of SaaS applications in large enterprises

    40%
    On average, only 60% of provisioned SaaS licenses are used, with the remaining 40% unused.

    — Source: Zylo, SaaS Trends for IT Leaders, 2022

    Common obstacles

    Too many layers of approvals and a lack of IT workers makes it difficult to rethink service request fulfillment.

    Delays: The business may not be getting the applications they need from IT to do their jobs or must wait too long to get the applications approved.

    Denials: Without IT’s support, the business is finding alternative options, including SaaS applications, as they can be bought and used without IT’s input or knowledge.

    Threats: Applications that have not been vetted by security or installed without their knowledge may present additional threats to the organization.

    Access: Self-serve isn’t mature enough to support an applications catalog.

    A diagram that shows the number of SaaS applications being acquired outside of IT is increasing year over year, and that business units are driving the majority of SaaS spend.

    8: average number of applications entering the organization every 30 days

    — Source: Zylo, SaaS Trends for Procurement, 2022

    Info-Tech’s approach

    Improve the request management process to create sourcing-as-a-service for the business.

    • Improve customer service
    • Reduce shadow IT
    • Gain control in a way that keeps the business happy

    1. Design the service

    Collaborate with the business

    Identify the challenges and obstacles

    Gain consensus on priorities

    Design the service

    2. Design the catalog

    Determine catalog scope

    Create a process to build and maintain the catalog

    Define metrics for the request management process

    3. Build the catalog

    Determine descriptions for catalog items

    Create definitions for license types, workflows, and SLAs

    Create application portfolio

    Design catalog forms and workflows

    4. Market the service

    Create a roadmap

    Determine messaging

    Build a communications plan

    Blueprint deliverables

    Each step of this blueprint is accompanied by supporting deliverables to help you accomplish your goals:

    Communications Presentation

    Photo of Communications Presentation

    Application Portfolio

    Photo of Application Portfolio

    Visio Library

    Photo of Visio Library

    Nonstandard Request Assessment

    Photo of Nonstandard Request Assessment

    Create a request management process and service catalog to improve delivery of technology to the business

    Develop the Right Message to Engage Buyers

    • member rating overall impact: N/A
    • member rating average dollars saved: N/A
    • member rating average days saved: N/A
    • Parent Category Name: Marketing Solutions
    • Parent Category Link: /marketing-solutions

    Sixty percent of marketers find it hard to produce high-quality content consistently. SaaS marketers have an even more difficult job due to the technical nature of content production. Without an easy content development strategy, marketers have an insurmountable task of continually creating interesting content for an audience they don’t understand.

    Globally, B2B SaaS marketers without the ability to consistently produce and activate quality content will experience:

    • High website bounce rates and low time on site
    • Low page views
    • A low percentage of return visitors
    • Low conversions
    • Low open and click-through rates on email campaigns

    Our Advice

    Critical Insight

    Marketing content that identifies the benefit of the product along with a deep understanding of the buyer pain points, desired value, and benefit proof points is a key driver in delivering value to a prospect, thereby increasing marketing metrics such as open rates, time on site, page views, and click-through rates.

    Impact and Result

    Marketers that activate the SoftwareReviews message mapping architecture will be able to crack the code on the formula for improving open and click-through rates.

    By applying the SoftwareReviews message mapping architecture, clients will be able to:

    • Quickly diagnose the current state of their content marketing effectiveness compared to industry metrics.
    • Compare their current messaging approach versus the key elements of the Message Map Architecture.
    • Create more compelling and relevant content that aligns with a buyer’s needs and journey.
    • Shrink marketing and sales cycles.
    • Increase the pace of content production.

    Develop the Right Message to Engage Buyers Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Develop the Right Message to Engage Buyers Executive Brief – A mapping architecture to enable marketers to crack the code on the formula for improving open and click-through rates.

    Through this blueprint marketers will learn how to shift content away from low-performing content that only focuses on the product and company to high-performing customer-focused content that answers the “What’s in it for me?” question for a buyer, increasing engagement and conversions.

    Infographic

    Further reading

    Develop the Right Message to Engage Buyers

    Drive higher open rates, time-on-site, and click-through rates with buyer-relevant messaging.

    Analyst Perspective

    Develop the right message to engage buyers.

    Marketers only have seven seconds to capture a visitor's attention but often don't realize that the space between competitors and their company is that narrow. They often miss the mark on content and create reams of product and company-focused messaging that result in high bounce rates, low page views, low return visits, low conversions, and low click-through rates.

    We wouldn't want to sit in a conversation with someone who only speaks about themselves, so why would it be any different when we buy something? Today's marketers must quickly hook their visitors with content that answers the critical question of "What's in it for me?"

    Our research finds that leading content marketers craft messaging that lets their audience ”know they know them,” points out what’s in it for them, and includes proof points of promised value. This simple, yet often missed approach, we call Message Mapping, which helps marketers grab a visitor’s initial attention and when applied throughout the customer journey will turn prospects into customers, lifelong buyers, advocates, and referrals.

    Photo of Terra Higginson, Marketing Research Director, SoftwareReviews.

    Terra Higginson
    Marketing Research Director
    SoftwareReviews

    Executive Summary

    Your Challenge

    Globally, B2B SaaS marketers without the ability to consistently produce and activate quality content will experience:

    • High website bounce rates and low time on site
    • Low page views
    • A low percentage of return visitors
    • Low conversions
    • Low open and click-through rates on email campaigns
    Sixty percent of marketers find it hard to produce high-quality content consistently. SaaS marketers have an even more difficult job due to the technical nature of content production. Without an easy content development strategy, marketers have an insurmountable task of continually creating interesting content for an audience they don’t understand.
    Common Obstacles

    Marketers struggle to create content that quickly engages the buyer because they lack:

    • Resources to create a high volume of quality content.
    • True buyer understanding.
    • Experience in how to align technical messaging with the buyer persona.
    • Easy-to-deploy content strategy tools.
    Even though most marketers will say that it’s important to produce interesting content, only 58% of B2B markers take the time to ask their customers what’s important to them. Without a true and deep understanding of buyers, marketers continue to invest their time and resources in an uninteresting product and company-focused diatribe.
    SoftwareReviews’ Approach

    By applying the SoftwareReviews’ message mapping architecture, clients will be able to:

    • Quickly diagnose the current state of their content marketing effectiveness compared to industry metrics.
    • Compare their current messaging approach against the key elements of the Message Map Architecture.
    • Create more compelling and relevant content that aligns with a buyer’s needs and journey.
    • Shrink marketing and sales cycles.
    • Increase the pace of content production.
    Marketers that activate the SoftwareReviews message mapping architecture will be able to crack the code on the formula for improving open and click-through rates.

    SoftwareReviews Insight

    Marketing content that identifies the benefit of the product, along with a deep understanding of the buyer pain points, desired value, and benefit proof-points, is a key driver in delivering value to a prospect, thereby increasing marketing metrics such as open rates, time on site, page views, and click-through rates.

    Your Challenge

    65% of marketers find it challenging to produce engaging content.

    Globally, B2B SaaS marketers without the ability to consistently produce and activate quality content will experience:

    • High website bounce rates and low time on site
    • Low page views
    • A low percentage of return visitors
    • Low conversions
    • Low open and click-through rates on email campaigns

    A staggering 60% of marketers find it hard to produce high-quality content consistently and 62% don’t know how to measure the ROI of their campaigns according to OptinMonster.

    SaaS marketers have an even more difficult job due to the technical nature of content production. Without an easy content development strategy, marketers have an insurmountable task of continually creating interesting content for an audience they don’t understand.


    Over 64% of marketers want to learn how to build a better content
    (Source: OptinMonster, 2021)

    Benchmark your content marketing

    Do your content marketing metrics meet the industry-standard benchmarks for the software industry?
    Visualization of industry benchmarks for 'Bounce Rate', 'Organic CTR', 'Pages/Session', 'Average Session Duration', '% of New Sessions', 'Email Open Rate', 'Email CTR', and 'Sales Cycle Length (Days)' with sources linked below.
    GrowRevenue, MarketingSherpa, Google Analytics, FirstPageSage, Google Analytics, HubSpot
    • Leaders will measure content marketing performance against these industry benchmarks.
    • If your content performance falls below these benchmarks, your content architecture may be missing the mark with prospective buyers.

    Common flaws in content messaging

    Why do marketers have a hard time consistently producing messaging that engages the buyer?

    Mistake #1

    Myopic Focus on Company and Product

    Content suffers a low ROI due to a myopic focus on the company and the product. This self-focused content fails to engage prospects and move them through the funnel.

    Mistake #2

    WIIFM Question Unanswered

    Content never answers the fundamental “What’s in it for me?” question due to a lack of true buyer understanding. This leads to an inability to communicate the value proposition to the prospect.

    Mistake #3

    Inability to Select the Right Content Format

    Marketers often guess what kind of content their buyers prefer without any real understanding or research behind what buyers would actually want to consume.

    Leaders Will Avoid the “Big Three” Pitfalls
    • While outdated content, poor content organization on your website, and poor SEO are additional strategic factors (outside the scope of this research), poor messaging structure will doom your content marketing strategy.
    • Leaders will be vigilant to diagnose current messaging structure and avoid:
      1. Making messaging all about you and your company.
      2. Failing to describe what’s in it for your prospects.
      3. Often guessing at what approach to use when structuring your messaging.

    Implications of poor content

    Without quality content, the sales and marketing cycles elongate and content marketing metrics suffer.
    • Lost sales: Research shows that B2B buyers are 57-70% done with their buying research before they ever contact sales.(Worldwide Business Research, 2022)
    • The buyer journey is increasingly digital: Research shows that 67% of the buyer's journey is now done digitally.(Worldwide Business Research, 2022)
    • Wasted time: In a Moz study of 750,000 pieces of content, 50% had zero backlinks, indicating that no one felt these assets were interesting enough to reference or share. (Moz, 2015)
    • Wasted money: SaaS companies spend $342,000 to $1,080,000 per year (or more) on content marketing. (Zenpost, 2022) The wrong content will deliver a poor ROI.

    50% — Half of the content produced has no backlinks. (Source: Moz, 2015)

    Content matters more than ever since 67% of the buyer's journey is now done digitally. (Source: Worldwide Business Research, 2022)

    Benefits of good content

    A content mapping approach lets content marketers:
    • Create highly personalized content. Content mapping helps marketers to create highly targeted content at every stage of the buyer’s journey, helping to nurture leads and prospects toward a purchase decision.
    • Describe “What’s in it for me?” to buyers. Remember that you aren’t your customer. Good content quickly answers the question “What’s in it for me?” (WIIFM) developed from the findings of the buyer persona. WIIFM-focused content engages a prospect within seven seconds.
    • Increase marketing ROI. Content marketing generates leads three times greater than traditional marketing (Patel, 2016).
    • Influence prospects. Investing in a new SaaS product isn’t something buyers do every day. In a new situation, people will often look to others to understand what they should do. Good content uses the principles of authority and social proof to build the core message of WIIFM. Authority can be conferred with awards and accolades, whereas social proof is given through testimonials, case studies, and data.
    • Build competitive advantage. Increase competitive advantage by providing content that aligns with the ideal client profile. Fifty-two percent of buyers said they were more likely to buy from a vendor after reading its content (1827 Marketing, 2022).
    Avoid value claiming. Leaders will use client testimonials as proof points because buyers believe peers more than they believe you.

    “… Since 95 percent of the people are imitators and only 5 percent initiators, people are persuaded more by the actions of others than by any proof we can offer. (Robert Cialdini, Influence: The Psychology of Persuasion)

    Full slide: 'Message Map Architecture'.

    Full slide: 'Message Map Template' with field descriptions and notes.

    Full slide: 'Message Map Template' with field descriptions, no notes.

    Full slide: 'Message Map Template' with blank fields.

    Full slide: 'Message Map Template' with 'Website Example segment.com' filled in fields.

    Full slide: 'Website Example segment.com' the website as it appears online with labels on the locations of elements of the message map.

    Full slide: 'Website Example segment.com' the website as it appears online with labels on the locations of elements of the message map.

    Full slide: 'Website Example segment.com' the website as it appears online with labels on the locations of elements of the message map.

    Full slide: 'Website Example segment.com' the website as it appears online with labels on the locations of elements of the message map.

    Email & Social Post Example

    Use the message mapping architecture to create other types of content.

    Examples of emails and social media posts as they appear online with labels on the locations of elements of the message map.

    Insight Summary

    Create Content That Matters

    Marketing content that identifies the benefit of the product along with a deep understanding of the buyer pain points, desired value, and benefit proof-points is a key driver in delivering value to a prospect, thereby increasing marketing metrics such as open rates, time on site, page views, and click-through rates.

    What’s in It for Me?

    Most content has a focus on the product and the company. Content that lacks a true and deep understanding of the buyer suffers low engagement and low conversions. Our research shows that all content must answer ”What’s in it for me?” for a prospect.

    Social Proof & Authority

    Buyers that are faced with a new and unusual buying experience (such as purchasing SaaS) look at what others say about the product (social proof) and what experts say about the product (authority) to make buying decisions.

    Scarcity & Loss Framing

    Research shows that scarcity is a strong principle of influence that can be used in marketing messages. Loss framing is a variation of scarcity and can be used by outlining what a buyer will lose instead of what will be gained.

    Unify the Experience

    Use your message map to structure all customer-facing content across Sales, Product, and Marketing and create a unified and consistent experience across all touchpoints.

    Close the Gap

    SaaS marketers often find the gap between product and company-focused content and buyer-focused content to be so insurmountable that they never manage to overcome it without a framework like message mapping.

    Related SoftwareReviews Research

    Sample of 'Create a Buyer Persona and Journey' blueprint.

    Create a Buyer Persona and Journey

    Make it easier to market, sell, and achieve product-market fit with deeper buyer understanding.
    • Reduce time and treasure wasted chasing the wrong prospects.
    • Improve product-market fit.
    • Increase open and click-through rates in your lead gen engine.
    • Perform more effective sales discovery and increase eventual win rates.
    Sample of 'Diagnose Brand Health to Improve Business Growth' blueprint.

    Diagnose Brand Health to Improve Business Growth

    Have a significant and well-targeted impact on business success and growth by knowing how your brand performs, identifying areas of improvement, and making data-driven decisions to fix it.
    • Importance of brand is recognized, endorsed, and prioritized.
    • Support and resources allocated.
    • All relevant data and information collected in one place.
    • Ability to make data-driven recommendations and decisions on how to improve.
    Sample of 'Build a More Effective Go-to-Market Strategy' blueprint.

    Build a More Effective Go-to-Market Strategy

    Creating a compelling Go-to-Market strategy, and keeping it current, is a critical software company function – as important as financial strategy, sales operations, and even corporate business development – given its huge impact on the many drivers of sustainable growth.
    • Align stakeholders on a common vision and execution plan.
    • Build a foundation of buyer and competitive understanding.
    • Deliver a team-aligned launch plan that enables commercial success.

    Bibliography

    Arakelyan, Artash. “How SaaS Companies Increase Their ROI With Content Marketing.” Clutch.co, 27 July 2018. Accessed July 2022.

    Bailyn, Evan. “Average Session Duration: Industry Benchmarks.” FirstPageSage, 16 March 2022. Accessed July 2022.

    Burstein, Daniel. “Marketing Research Chart: Average clickthrough rates by industry.” MarketingSherpa, 1 April 2014. Accessed July 2022.

    Cahoon, Sam. “Email Open Rates By Industry (& Other Top Email Benchmarks).” HubSpot, 10 June 2021. Accessed July 2022.

    Cialdini, Robert. Influence: Science and Practice. 5th ed. Pearson, 29 July 2008. Print.

    Cialdini, Robert. Influence: The Psychology of Persuasion. Revised ed. Harper Business, 26 Dec. 2006. Print.

    Content Marketing—Statistics, Evidence and Trends.” 1827 Marketing, 7 Jan. 2022. Accessed July 2022.

    Devaney, Erik. “Content Mapping 101: The Template You Need to Personalize Your Marketing.” HubSpot, 21 April 2022. Accessed July 2022.

    Hiscox Business Insurance. “Growing Your Business--and Protecting It Every Step of the Way.” Inc.com. 25 April 2022. Accessed July 2022.

    Hurley Hall, Sharon. “85 Content Marketing Statistics To Make You A Marketing Genius.” OptinMonster, 14 Jan. 2021. Accessed July 2022.

    Patel, Neil. “38 Content Marketing Stats That Every Marketer Needs to Know.” NeilPatel.com, 21 Jan. 2016. Web.

    Prater, Meg. “SaaS Sales: 7 Tips on Selling Software from a Top SaaS Company.” HubSpot, 9 June 2021. Web.

    Polykoff, Dave. “20 SaaS Content Marketing Statistics That Lead to MRR Growth in 2022.” Zenpost blog, 22 July 2022. Web.

    Rayson, Steve. “Content, Shares, and Links: Insights from Analyzing 1 Million Articles.” Moz, 8 Sept. 2015. Accessed July 2022.

    “SaaS Content Marketing: How to Measure Your SaaS Content’s Performance.” Ken Moo, 9 June 2022. Accessed July 2022.

    Taylor Gregory, Emily. “Content marketing challenges and how to overcome them.” Longitude, 14 June 2022. Accessed July 2022.

    Visitors Benchmarking Channels. Google Analytics, 2022. Accessed July 2022.

    WBR Insights. “Here's How the Relationship Between B2B Buying, Content, and Sales Reps Has Changed.” Worldwide Business Research, 2022. Accessed July 2022.

    “What’s a good bounce rate? (Here’s the average bounce rate for websites).” GrowRevenue.io, 24 Feb. 2020. Accessed July 2022.

    Prepare for Post-Quantum Cryptography

    • Buy Link or Shortcode: {j2store}268|cart{/j2store}
    • member rating overall impact: N/A
    • member rating average dollars saved: N/A
    • member rating average days saved: N/A
    • Parent Category Name: Security Processes & Operations
    • Parent Category Link: /security-processes-and-operations
    • Fault-tolerant quantum computers, capable of breaking existing encryption algorithms and cryptographic systems, are widely expected to be available sooner than originally projected.
    • Data considered secure today may already be at risk due to the threat of harvest-now-decrypt-later schemes.
    • Many current security controls will be completely useless, including today's strongest encryption techniques.

    Our Advice

    Critical Insight

    The advent of quantum computing is closer than you think: some nations have already demonstrated capability with the potential to break current asymmetric-key encryption. Traditional encryption methods will no longer provide sufficient protection. You need to act now to begin your transformation to quantum-resistant encryption.

    Impact and Result

    • Developing quantum-resistant cryptography capabilities is crucial to maintaining data security and integrity for critical applications.
    • Organizations need to act now to begin their transformation to quantum-resistant encryption.
    • Data security (especially for sensitive data) should be an organization’s top priority. Organizations with particularly critical information need to be on top of this quantum movement.

    Prepare for Post-Quantum Cryptography Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Prepare for Post-Quantum Cryptography Storyboard – Research to help organizations to prepare and implement quantum-resistance cryptography solutions.

    Developing quantum-resistant cryptography capabilities is crucial to maintaining data security and integrity for critical applications. Organizations need to act now to begin their transformation to quantum-resistant encryption.

    • Prepare for Post-Quantum Cryptography Storyboard
    [infographic]

    Further reading

    Prepare for Post-Quantum Cryptography

    It is closer than you think, and you need to act now.

    Analyst Perspective

    It is closer than you think, and you need to act now.

    The quantum realm presents itself as a peculiar and captivating domain, shedding light on enigmas within our world while pushing the boundaries of computational capabilities. The widespread availability of quantum computers is expected to occur sooner than anticipated. This emerging technology holds the potential to tackle valuable problems that even the most powerful classical supercomputers will never be able to solve. Quantum computers possess the ability to operate millions of times faster than their current counterparts.

    As we venture further into the era of quantum mechanics, organizations relying on encryption must contemplate a future where these methods no longer suffice as effective safeguards. The astounding speed and power of quantum machines have the potential to render many existing security measures utterly ineffective, including the most robust encryption techniques used today. To illustrate, a task that currently takes ten years to crack through a brute force attack could be accomplished by a quantum computer in under five minutes.

    Amid this transition into a quantum future, the utmost priority for organizations remains data security, particularly safeguarding sensitive information. Organizations must proactively prepare for the development of countermeasures and essential resilience measures to attain a state of being "quantum safe."

    This is a picture of Alan Tang

    Alan Tang
    Principal Research Director, Security and Privacy
    Info-Tech Research Group

    Executive Summary

    Your Challenge

    • Anticipated advancements in fault-tolerant quantum computers, surpassing existing encryption algorithms and cryptographic systems, are expected to materialize sooner than previously projected. The timeframe for their availability is diminishing daily.
    • Data that is presently deemed secure faces potential vulnerability due to the emergence of harvest-now-decrypt-later strategies.
    • Numerous contemporary security controls, including the most robust encryption techniques, have become obsolete and offer little efficacy.

    Common Obstacles

    • The complexity involved makes it challenging for organizations to incorporate quantum-resistant cryptography into their current IT infrastructure.
    • The endeavor of transitioning to quantum-resilient cryptography demands significant effort and time, with the specific requirements varying for each organization.
    • A lack of comprehensive understanding regarding the cryptographic technologies employed in existing IT systems poses difficulties in identifying and prioritizing systems for upgrading to post-quantum cryptography.

    Info-Tech's Approach

    • The development of quantum-resistant cryptography capabilities is essential for safeguarding the security and integrity of critical applications.
    • Organizations must proactively initiate their transition toward quantum-resistant encryption to ensure data protection.
    • Ensuring the security of corporate data assets should be of utmost importance for organizations, with special emphasis on those possessing highly critical information in light of the advancements in quantum technology.

    Info-Tech Insight

    The advent of quantum computing (QC) is closer than you think: some nations have demonstrated capability with the potential to break current asymmetric-key encryption. Traditional encryption methods will no longer be sufficient as a means of protection. You need to act now to begin your transformation to quantum-resistant encryption.

    Evolvement of QC theory and technologies

    1900-1975

    1976-1997

    1998-2018

    2019-Now

    1. 1900: Max Planck – The energy of a particle is proportional to its frequency: E = hv, where h is a relational constant.
    2. 1926: Erwin Schrödinger – Since electrons can affect each other's states, their energies change in both time and space. The total energy of a particle is expressed as a probability function.
    1. 1976: Physicist Roman Stanisław Ingarden publishes the paper "Quantum Information Theory."
    2. 1980: Paul Benioff describes the first quantum mechanical model of a computer.
    3. 1994: Peter Shor publishes Shor's algorithm.
    1. 1998: A working 2-qubit NMR quantum computer is used to solve Deutsch's problem by Jonathan A. Jones and Michele Mosca at Oxford University.
    2. 2003: DARPA Quantum Network becomes fully operational.
    3. 2011: D-Wave claims to have developed the first commercially available quantum computer, D-Wave One.
    4. 2018: the National Quantum Initiative Act was signed into law by President Donald Trump.
    1. 2019: A paper by Google's quantum computer research team was briefly available, claiming the project has reached quantum supremacy.
    2. 2020: Chinese researchers claim to have achieved quantum supremacy, using a photonic peak 76-qubit system known as Jiuzhang.
    3. 2021: Chinese researchers reported that they have built the world's largest integrated quantum communication network.
    4. 2022: The Quantinuum System Model H1-2 doubled its performance claiming to be the first commercial quantum computer to pass quantum volume 4096.

    Info-Tech Insight

    The advent of QC will significantly change our perception of computing and have a crucial impact on the way we protect our digital economy using encryption. The technology's applicability is no longer a theory but a reality to be understood, strategized about, and planned for.

    Fundamental physical principles and business use cases

    Unlike conventional computers that rely on bits, quantum computers use quantum bits or qubits. QC technology surpasses the limitations of current processing powers. By leveraging the properties of superposition, interference, and entanglement, quantum computers have the capacity to simultaneously process millions of operations, thereby surpassing the capabilities of today's most advanced supercomputers.

    A 2021 Hyperion Research survey of over 400 key decision makers in North America, Europe, South Korea, and Japan showed nearly 70% of companies have some form of in-house QC program.

    Three fundamental QC physical principles

    1. Superposition
    2. Interference
    3. Entanglement

    This is an image of two headings, Optimization; and Simulation. there are five points under each heading, with an arrow above pointing left to right, labeled Qbit Count.

    Info-Tech Insight

    Organizations need to reap the substantial benefits of QC's power, while simultaneously shielding against the same technologies when used by cyber adversaries.

    Percentage of Surveyed Companies That Have QC Programs

    • 31% Have some form of in-house QC program
    • 69% Have no QC program

    Early adopters and business value

    QC early adopters see the promise of QC for a wide range of computational workloads, including machine learning applications, finance-oriented optimization, and logistics/supply chain management.

    This is an image of the Early Adopters, and the business value drivers.

    Info-Tech Insight

    Experienced attackers are likely to be the early adopters of quantum-enabled cryptographic solutions, harnessing the power of QC to exploit vulnerabilities in today's encryption methods. The risks are particularly high for industries that rely on critical infrastructure.

    The need of quantum-safe solution is immediate

    Critical components of classical cryptography will be at risk, potentially leading to the exposure of confidential and sensitive information to the general public. Business, technology, and security leaders are confronted with an immediate imperative to formulate a quantum-safe strategy and establish a roadmap without delay.

    Case Study – Google, 2019

    In 2019, Google claimed that "Our Sycamore processor takes about 200 seconds to sample one instance of a quantum circuit a million times—our benchmarks currently indicate that the equivalent task for a state-of-the-art classical supercomputer would take approximately 10,000 years."
    Source: Nature, 2019

    Why You Should Start Preparation Now

    • The complexity with integrating QC technology into existing IT infrastructure.
    • The effort to upgrade to quantum-resilient cryptography will be significant.
    • The amount of time remaining will decrease every day.

    Case Study – Development in China, 2020

    On December 3, 2020, a team of Chinese researchers claim to have achieved quantum supremacy, using a photonic peak 76-qubit system (43 average) known as Jiuzhang, which performed calculations at 100 trillion times the speed of classical supercomputers.
    Source: science.org, 2020

    Info-Tech Insight

    The emergence of QC brings forth cybersecurity threats. It is an opportunity to regroup, reassess, and revamp our approaches to cybersecurity.

    Security threats posed by QC

    Quantum computers have reached a level of advancement where even highly intricate calculations, such as factoring large numbers into their primes, which serve as the foundation for RSA encryption and other algorithms, can be solved within minutes.

    Threat to data confidentiality

    QC could lead to unauthorized decryption of confidential data in the future. Data confidentiality breaches also impact improperly disposed encrypted storage media.

    Threat to authentication protocols and digital governance

    A recovered private key, which is derived from a public key, can be used through remote control to fraudulently authenticate a critical system.

    Threat to data integrity

    Cybercriminals can use QC technology to recover private keys and manipulate digital documents and their digital signatures.

    Example:

    Consider RSA-2048, a widely used public-key cryptosystem that facilitates secure data transmission. In a 2021 survey, a majority of leading authorities believed that RSA-2048 could be cracked by quantum computers within a mere 24 hours.
    Source: Quantum-Readiness Working Group, 2022

    Info-Tech Insight

    The development of quantum-safe cryptography capabilities is of utmost importance in ensuring the security and integrity of critical applications' data.

    US Quantum Computing Cybersecurity Preparedness Act

    The US Congress considers cryptography essential for the national security of the US and the functioning of the US economy. The Quantum Computing Cybersecurity Preparedness Act was introduced on April 18, 2022, and became a public law (No: 117-260) on December 21, 2022.

    Purpose

    The purpose of this Act is to encourage the migration of Federal Government information technology systems to quantum-resistant cryptography, and for other purposes.

    Scope and Exemption

    • Scope: Systems of government agencies.
    • Exemption: This Act shall not apply to any national security system.

    Main Obligations

    Responsibilities

    Requirements
    Inventory Establishment Not later than 180 days after the date of enactment of this Act, the Director of OMB, shall issue guidance on the migration of information technology to post-quantum cryptography.
    Agency Reports "Not later than 1 year after the date of enactment of this Act, and on an ongoing basis thereafter, the head of each agency shall provide to the Director of OMB, the Director of CISA, and the National Cyber Director— (1) the inventory described in subsection (a)(1); and (2) any other information required to be reported under subsection (a)(1)(C)."
    Migration and Assessment "Not later than 1 year after the date on which the Director of NIST has issued post-quantum cryptography standards, the Director of OMB shall issue guidance requiring each agency to— (1) prioritize information technology described under subsection (a)(2)(A) for migration to post-quantum cryptography; and (2) develop a plan to migrate information technology of the agency to post-quantum cryptography consistent with the prioritization under paragraph (1)."

    "It is the sense of Congress that (1) a strategy for the migration of information technology of the Federal Government to post-quantum cryptography is needed; and (2) the government wide and industry-wide approach to post- quantum cryptography should prioritize developing applications, hardware intellectual property, and software that can be easily updated to support cryptographic agility." – Quantum Computing Cybersecurity Preparedness Act

    The development of post-quantum encryption

    Since 2016, the National Institute of Standards and Technology (NIST) has been actively engaged in the development of post-quantum encryption standards. The objective is to identify and establish standardized cryptographic algorithms that can withstand attacks from quantum computers.

    NIST QC Initiative Key Milestones

    Date Development
    Dec. 20, 2016 Round 1 call for proposals: Announcing request for nominations for public-key post-quantum cryptographic algorithms
    Nov. 30, 2017 Deadline for submissions – 82 submissions received
    Dec. 21, 2017 Round 1 algorithms announced (69 submissions accepted as "complete and proper")
    Jan. 30, 2019 Second round candidates announced (26 algorithms)

    July 22, 2020

    Third round candidates announced (7 finalists and 8 alternates)

    July 5, 2022

    Announcement of candidates to be standardized and fourth round candidates
    2022/2024 (Plan) Draft standards available

    Four Selected Candidates to be Standardized

    CRYSTALS – Kyber

    CRYSTALS – Dilithium

    FALCON

    SPHINCS+

    NIST recommends two primary algorithms to be implemented for most use cases: CRYSTALS-KYBER (key-establishment) and CRYSTALS-Dilithium (digital signatures). In addition, the signature schemes FALCON and SPHINCS+ will also be standardized.

    Info-Tech Insight

    There is no need to wait for formal NIST PQC standards selection to begin your post-quantum mitigation project. It is advisable to undertake the necessary steps and allocate resources in phases that can be accomplished prior to the finalization of the standards.

    Prepare for post-quantum cryptography

    The advent of QC is closer than you think: some nations have demonstrated capability with the potential to break current asymmetric-key encryption. Traditional encryption methods will no longer be sufficient as a means of protection. You need to act now to begin your transformation to quantum-resistant encryption.

    This is an infographic showing the three steps: Threat is Imminent; Risks are Profound; and Take Acton Now.

    Insight summary

    Overarching Insight

    The advent of QC is closer than you think as some nations have demonstrated capability with the potential to break current asymmetric-key encryption. Traditional encryption methods will no longer be sufficient as a means of protection. You need to act now to begin your transformation to quantum-resistant encryption.

    Business Impact Is High

    The advent of QC will significantly change our perception of computing and have a crucial impact on the way we protect our digital economy using encryption. The technology's applicability is no longer a theory but a reality to be understood, strategized about, and planned for.

    It's a Collaborative Effort

    Embedding quantum resistance into systems during the process of modernization requires collaboration beyond the scope of a Chief Information Security Officer (CISO) alone. It is a strategic endeavor shaped by leaders throughout the organization, as well as external partners. This comprehensive approach involves the collective input and collaboration of stakeholders from various areas of expertise within and outside the organization.

    Leverage Industry Standards

    There is no need to wait for formal NIST PQC standards selection to begin your post-quantum mitigation project. It is advisable to undertake the necessary steps and allocate resources in phases that can be accomplished prior to the finalization of the standards.

    Take a Holistic Approach

    The advent of QC poses threats to cybersecurity. It's a time to regroup, reassess, and revamp.

    Blueprint benefits

    IT Benefits

    Business Benefits

    • This blueprint will help organizations to discover and then prioritize the systems to be upgraded to post-quantum cryptography.
    • This blueprint will enable organizations to integrate quantum-resistant cryptography into existing IT infrastructure.
    • Developing quantum-resistant cryptography capabilities is crucial to maintaining data security and integrity for critical applications.
    • This blueprint will help organizations to save effort and time needed upgrade to quantum-resilient cryptography.
    • Organizations will reap the substantial benefits of QC's power, while simultaneously shielding against the same technologies when used by cyber adversaries.
    • Avoid reputation and brand image by preventing data breach and leakage.
    • This blueprint will empower organizations to protect corporate data assets in the post-quantum era.
    • Be compliant with various security and privacy laws and regulations.

    Info-Tech Project Value

    Time, value, and resources saved to obtain buy-in from senior leadership team using our research material:

    1 FTEs*10 days*$100,000/year = $6,000

    Time, value, and resources saved to implement quantum-resistant cryptography using our research guidance:

    2 FTEs* 30 days*$100,000/year = $24,000

    Estimated cost and time savings from this blueprint:

    $6,000 + $24,000 =$30,000

    Get prepared for a post-quantum world

    The advent of sufficiently powerful quantum computers poses a risk of compromising or weakening traditional forms of asymmetric and symmetric cryptography. To safeguard data security and integrity for critical applications, it is imperative to undertake substantial efforts in migrating an organization's cryptographic systems to post-quantum encryption. The development of quantum-safe cryptography capabilities is crucial in this regard.

    Phase 1 - Prepare

    • Obtain buy-in from leadership team.
    • Educate your workforce about the upcoming transition.
    • Create defined projects to reduce risks and improve crypto-agility.

    Phase 2 - Discover

    • Determine the extent of your exposed data, systems, and applications.
    • Establish an inventory of classical cryptographic use cases.

    Phase 3 - Assess

    • Assess the security and data protection risks posed by QC.
    • Assess the readiness of transforming existing classical cryptography to quantum-resilience solutions.

    Phase 4 - Prioritize

    • Prioritize transformation plan based on criteria such as business impact, near-term technical feasibility, and effort, etc.
    • Establish a roadmap.

    Phase 5 - Mitigate

    • Implement post-quantum mitigations.
    • Decommissioning old technology that will become unsupported upon publication of the new standard.
    • Validating and testing products that incorporate the new standard.

    Phase 1 – Prepare: Protect data assets in the post-quantum era

    The rise of sufficiently powerful quantum computers has the potential to compromise or weaken conventional asymmetric and symmetric cryptography methods. In anticipation of a quantum-safe future, it is essential to prioritize crypto-agility. Consequently, organizations should undertake specific tasks both presently and in the future to adequately prepare for forthcoming quantum threats and the accompanying transformations.

    Quantum-resistance preparations must address two different needs:

    Reinforce digital transformation initiatives

    To thrive in the digital landscape, organizations must strengthen their digital transformation initiatives by embracing emerging technologies and novel business practices. The transition to quantum-safe encryption presents a unique opportunity for transformation, allowing the integration of these capabilities to evolve business transactions and relationships in innovative ways.

    Protect data assets in the post-quantum era

    Organizations should prioritize supporting remediation efforts aimed at ensuring the quantum safety of existing data assets and services. The implementation of crypto-agility enables organizations to respond promptly to cryptographic vulnerabilities and adapt to future changes in cryptographic standards. This proactive approach is crucial, as the need for quantum-safe measures existed even before the complexities posed by QC emerged.

    Preparation for the post-quantum world has been recommended by the US government and other national bodies since 2016.

    In 2016, NIST, the National Security Agency (NSA), and Central Security Service stated in their Commercial National Security Algorithm Suite and QC FAQ: "NSA believes the time is now right [to start preparing for the post-quantum world] — consistent with advances in quantum computing."
    Source: Cloud Security Alliance, 2021

    Phase 1 – Prepare: Key tasks

    Preparing for quantum-resistant cryptography goes beyond simply acquiring knowledge and conducting experiments in QC. It is vital for senior management to receive comprehensive guidance on the challenges, risks, and potential mitigations associated with the post-quantum landscape. Quantum and post-quantum education should be tailored to individuals based on their specific roles and the impact of post-quantum mitigations on their responsibilities. This customized approach ensures that individuals are equipped with the necessary knowledge and skills relevant to their respective roles.

    Leadership Buy-In

    • Get senior management commitment to post-quantum project.
    • Determine the extent of exposed data, systems, and applications.
    • Identify near-term, achievable cryptographic maturity goals, creating defined projects to reduce risks and improve crypto-agility.

    Roles and Responsibilities

    • The ownership should be clearly defined regarding the quantum-resistant cryptography program.
    • This should be a cross-functional team within which members represent various business units.

    Awareness and Education

    • Senior management needs to understand the strategic threat to the organization and needs to adequately address the cybersecurity risk in a timely fashion.
    • Educate your workforce about the upcoming transition. All training and education should seek to achieve awareness of the following items with the appropriate stakeholders.

    Info-Tech Insight

    Embedding quantum resistance into systems during the process of modernization requires collaboration beyond the scope of a CISO alone. It is a strategic endeavor shaped by leaders throughout the organization, as well as external partners. This comprehensive approach involves the collective input and collaboration of stakeholders from various areas of expertise within and outside the organization.

    Phase 2 – Discover: Establish a data protection inventory

    During the discovery phase, it is crucial to locate and identify any critical data and devices that may require post-quantum protection. This step enables organizations to understand the algorithms in use and their specific locations. By conducting this thorough assessment, organizations gain valuable insights into their existing infrastructure and cryptographic systems, facilitating the implementation of appropriate post-quantum security measures.

    Inventory Core Components

    1. Description of devices and/or data
    2. Location of all sensitive data and devices
    3. Criticality of the data
    4. How long the data or devices need to be protected
    5. Effective cryptography in use and cryptographic type
    6. Data protection systems currently in place
    7. Current key size and maximum key size
    8. Vendor support timeline
    9. Post-quantum protection readiness

    Key Things to Consider

    • The accuracy and thoroughness of the discovery phase are critical factors that contribute to the success of a post-quantum project.
    • It is advisable to conduct this discovery phase comprehensively across all aspects, not solely limited to public-key algorithms.
    • Performing a data protection inventory can be a time-consuming and challenging phase of the project. Breaking it down into smaller subtasks can help facilitate the process.
    • Identifying all information can be particularly challenging since data is typically scattered throughout an organization. One approach to begin this identification process is by determining the inputs and outputs of data for each department and team within the organization.
    • To ensure accountability and effectiveness, it is recommended to assign a designated individual as the ultimate owner of the data protection inventory task. This person should have the necessary responsibilities and authority to successfully accomplish the task.

    Phase 3 – Assess: The workflow

    Quantum risk assessment entails evaluating the potential consequences of QC on existing security measures and devising strategies to mitigate these risks. This process involves analyzing the susceptibility of current systems to attacks by quantum computers and identifying robust security measures that can withstand QC threats.

    Risk Assessment Workflow

    This is an image of the Risk Assessment Workflow

    By identifying the security gaps that will arise with the advent of QC, organizations can gain insight into the substantial vulnerabilities that core business operations will face when QC becomes a prevalent reality. This proactive understanding enables organizations to prepare and implement appropriate measures to address these vulnerabilities in a timely manner.

    Phase 4 – Prioritize: Balance business value, security risks, and effort

    Organizations need to prioritize the mitigation initiatives based on various factors such as business value, level of security risk, and the effort needed to implement the mitigation controls. In the diagram below, the size of the circle reflects the degree of effort. The bigger the size, the more effort is needed.

    This is an image of a chart where the X axis represents Security Risk level, and the Y axis is Business Value.

    QC Adopters Anticipated Annual Budgets

    This is an image of a bar graph showing the Anticipated Annual Budgets for QC Adopters.
    Source: Hyperion Research, 2022

    Hyperion's survey found that the range of expected budget varies widely.

    • The most selected option, albeit by only 38% of respondents, was US$5 million to US$15 million.
    • About one-third of respondents foresaw annual budgets that exceeded US$15 million, and one-fifth expected budgets to exceed US$25 million.

    Build your risk mitigation roadmap

    2 hours

    1. Review the quantum-resistance initiatives generated in Phase 3 – Assessment.
    2. With input from all stakeholders, prioritize the initiatives based on business value, security risks, and effort using the 2x2 grid.
    3. Review the position of all initiatives and adjust accordingly considering other factors such as dependency, etc.
    4. Place prioritized initiatives to a wave chart.
    5. Assign ownership and target timeline for each initiative.

    This is an image the Security Risk Vs. Business value graph, above an image showing Initiatives Numbered 1-7, divided into Wave 1; Wave 2; and Wave 3.

    Input

    • Data protection inventory created in phase 2
    • Risk assessment produced in phase 3
    • Business unit leaders' and champions' understanding (high-level) of challenges posed by QC

    Output

    • Prioritization of quantum-resistance initiatives

    Materials

    • Whiteboard/flip charts
    • Sticky notes
    • Pen/whiteboard markers

    Participants

    • Quantum-resistance program owner
    • Senior leadership team
    • Business unit heads
    • Chief security officer
    • Chief privacy officer
    • Chief information officer
    • Representatives from legal, risk, and governance

    Phase 5 – Mitigate: Implement quantum-resistant encryption solutions

    To safeguard against cybersecurity risks and threats posed by powerful quantum computers, organizations need to adopt a robust defense-in-depth approach. This entails implementing a combination of well-defined policies, effective technical defenses, and comprehensive education initiatives. Organizations may need to consider implementing new cryptographic algorithms or upgrading existing protocols to incorporate post-quantum encryption methods. The selection and deployment of these measures should be cost-justified and tailored to meet the specific needs and risk profiles of each organization.

    Governance

    Implement solid governance mechanisms to promote visibility and to help ensure consistency

    • Update policies and documents
    • Update existing acceptable cryptography standards
    • Update security and privacy audit programs

    Industry Standards

    • Stay up to date with newly approved standards
    • Leverage industry standards (i.e. NIST's post-quantum cryptography) and test the new quantum-safe cryptographic algorithms

    Technical Mitigations

    Each type of quantum threat can be mitigated using one or more known defenses.

    • Physical isolation
    • Replacing quantum-susceptible cryptography with quantum-resistant cryptography
    • Using QKD
    • Using quantum random number generators
    • Increasing symmetric key sizes
    • Using hybrid solutions
    • Using quantum-enabled defenses

    Vendor Management

    • Work with key vendors on a common approach to quantum-safe governance
    • Assess vendors for possible inclusion in your organization's roadmap
    • Create acquisition policies regarding quantum-safe cryptography

    Research Contributors and Experts

    This is a picture of Adib Ghubril

    Adib Ghubril
    Executive Advisor, Executive Services
    Info-Tech Research Group

    This is a picture of Erik Avakian

    Erik Avakian
    Technical Counselor
    Info-Tech Research Group

    This is a picture of Alaisdar Graham

    Alaisdar Graham
    Executive Counselor
    Info-Tech Research Group

    This is a picture of Carlos Rivera

    Carlos Rivera
    Principal Research Advisor
    Info-Tech Research Group

    This is a picture of Hendra Hendrawan

    Hendra Hendrawan
    Technical Counselor
    Info-Tech Research Group

    This is a picture of Fritz Jean-Louis

    Fritz Jean-Louis
    Principal Cybersecurity Advisor
    Info-Tech Research Group

    Bibliography

    117th Congress (2021-2022). H.R.7535 - Quantum Computing Cybersecurity Preparedness Act. congress.gov, 21 Dec 2022.
    Arute, Frank, et al. Quantum supremacy using a programmable superconducting processor. Nature, 23 Oct 2019.
    Bernhardt, Chris. Quantum Computing for Everyone. The MIT Press, 2019.
    Bob Sorensen. Quantum Computing Early Adopters: Strong Prospects For Future QC Use Case Impact. Hyperion Research, Nov 2022.
    Candelon, François, et al. The U.S., China, and Europe are ramping up a quantum computing arms race. Here's what they'll need to do to win. Fortune, 2 Sept 2022.
    Curioni, Alessandro. How quantum-safe cryptography will ensure a secure computing future. World Economic Forum, 6 July 2022.
    Davis, Mel. Toxic Substance Exposure Requires Record Retention for 30 Years. Alert presented by CalChamber, 18 Feb 2022.
    Eddins, Andrew, et al. Doubling the size of quantum simulators by entanglement forging. arXiv, 22 April 2021.
    Gambetta, Jay. Expanding the IBM Quantum roadmap to anticipate the future of quantum-centric supercomputing. IBM Research Blog, 10 May 2022.
    Golden, Deborah, et al. Solutions for navigating uncertainty and achieving resilience in the quantum era. Deloitte, 2023.
    Grimes, Roger, et al. Practical Preparations for the Post-Quantum World. Cloud Security Alliance, 19 Oct 2021.
    Harishankar, Ray, et al. Security in the quantum computing era. IBM Institute for Business Value, 2023.
    Hayat, Zia. Digital trust: How to unleash the trillion-dollar opportunity for our global economy. World Economic Forum, 17 Aug 2022.
    Mateen, Abdul. What is post-quantum cryptography? Educative, 2023.
    Moody, Dustin. Let's Get Ready to Rumble—The NIST PQC 'Competition.' NIST, 11 Oct 2022.
    Mosca, Michele, Dr. and Dr. Marco Piani. 2021 Quantum Threat Timeline Report. Global Risk Institute, 24 Jan 2022.
    Muppidi, Sridhar and Walid Rjaibi. Transitioning to Quantum-Safe Encryption. Security Intelligence, 8 Dec 2022.
    Payraudeau, Jean-Stéphane, et al. Digital acceleration: Top technologies driving growth in a time of crisis. IBM Institute for Business Value, Nov 2020.
    Quantum-Readiness Working Group (QRWG). Canadian National Quantum-Readiness- Best Practices and Guidelines. Canadian Forum for Digital Infrastructure Resilience (CFDIR), 17 June 2022.
    Rotman, David. We're not prepared for the end of Moore's Law. MIT Technology Review, 24 Feb 2020.
    Saidi, Susan. Calculating a computing revolution. Roland Berger, 2018.
    Shorter., Ted. Why Companies Must Act Now To Prepare For Post-Quantum Cryptography. Forbes.com, 11 Feb 2022.
    Sieger, Lucy, et al. The Quantum Decade, Third edition. IBM, 2022.
    Sorensen, Bob. Broad Interest in Quantum Computing as a Driver of Commercial Success. Hyperion Research, 17 Nov 2021.
    Wise, Jason. How Much Data is Created Every Day in 2022? Earthweb, 22 Sept 2022.
    Wright, Lawrence. The Plague Year. The New Yorker, 28 Dec 2020.
    Yan, Bao, et al. Factoring integers with sublinear resources on a superconducting quantum processor. arXiv, 23 Dec 2022.
    Zhong, Han-Sen, et al. Quantum computational advantage using photons. science.org, 3 Dec 2020.

    Recruit and Retain More Women in IT

    • Buy Link or Shortcode: {j2store}575|cart{/j2store}
    • member rating overall impact: 9.3/10 Overall Impact
    • member rating average dollars saved: $14,532 Average $ Saved
    • member rating average days saved: 4 Average Days Saved
    • Parent Category Name: Attract & Select
    • Parent Category Link: /attract-and-select
    • While the number of jobs in IT has increased dramatically, the percentage of women in IT has progressed disproportionately, with only 25% of IT jobs being held by women (CIO from IDG, 2021).
    • The challenge is not a lack of talented women with the competencies to excel within IT, but rather organizations lack an effective strategy to recruit and retain women in IT.

    Our Advice

    Critical Insight

    • Retaining and attracting top women is good business, not personal. As per McKinsey Global Institute, “$4.3 trillion of additional annual GDP in 2025 could be added to the U.S. by fully bridging the gender gap.”
    • In the war on talent, having a strategy around how you will recruit & retain of women in IT is Marketing 101. What influences whether women apply for roles and stay at organizations is different than men; traditional models won’t cut it.

    Impact and Result

    To stay competitive, IT leaders need to radically change the way they recruit and retain talent, and women in IT represent one of the largest untapped markets for IT talent. CIOs need a targeted strategy to attract and retain the best, and this requires a shift in how leaders currently manage the talent lifecycle. Info-Tech offers a targeted solution that will help IT leaders:

    1. Build a Recruitment Playbook: Leverage Info-Tech tools to effectively sell to, search for, and secure top talent.
    2. Build a Retention Strategy: Follow Info-Tech’s step-by-step process to identify initiatives and opportunities to retain your top talent.

    Recruit and Retain More Women in IT Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Recruit and Retain More Women in IT Deck – A step-by-step document that walks you through how to build a recruitment and retention plan for women in IT.

    Create a targeted recruitment and retention strategy for women. Increase the number of viable candidates by leveraging best practices to sell to, search for, and secure top women in IT. Take a data-driven approach to improving retention of women by using best practices to measure and improve employee engagement.

    • Recruit and Retain More Women in IT – Phases 1-2

    2. Employee Value Proposition Tools – Build and road-test your employee value proposition to ensure that it is aligned, clear, compelling, and differentiated.

    These tools tap into best practices to help you collect the information you need to build, assess, test, and adopt an employee value proposition.

    • Employee Value Proposition (EVP) Interview Guide
    • Employee Value Proposition (EVP) Scorecard
    • Employee Value Proposition (EVP) Internal Scorecard Handout

    3. IT Behavioral Interview Question Library – A complete list of sample questions aligned with core, leadership, and IT competencies.

    Don’t hire by intuition, consider leveraging behavioral interview questions to reduce bias and uncover candidates that will be able to execute on the job.

    • IT Behavioral Interview Question Library

    4. Stay Interview Guide – Use this tool to guide one-on-one conversations with your team members to monitor employee engagement between surveys.

    Stay interviews are an effective method for monitoring employee engagement. Have these informal conversations to gain insight into what your employees really think about their jobs, what causes them to stay, and what may lead them to leave.

    • Stay Interview Guide

    Infographic

    Workshop: Recruit and Retain More Women in IT

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Make the Case for Strategically Recruiting and Retaining Women in IT

    The Purpose

    Identify the need for a targeted strategy to recruit and retain women in IT and pinpoint your largest opportunities to drive diversity in your IT team.

    Key Benefits Achieved

    Establish goals and targets for the changes to be made to your IT recruitment and retention strategies.

    Activities

    1.1 Understand trends in IT staffing.

    1.2 Assess your talent lifecycle challenges and opportunities.

    1.3 Make the case for changes to recruitment and retention strategies.

    Outputs

    Recruitment & Retention Metrics Report

    Business Case for Recruitment and Retention Changes

    2 Develop Strategies to Sell Your Organization to Wider Candidate Pool

    The Purpose

    The way you position the organization impacts who is likely to apply to posted positions. Ensure you are putting a competitive foot forward by developing a unique, meaningful, and aspirational employee value proposition and clear job descriptions.

    Key Benefits Achieved

    Implement effective strategies to drive more applications to your job postings.

    Activities

    2.1 Develop an IT employee value proposition.

    2.2 Adopt your employee value proposition.

    2.3 Write meaningful job postings.

    Outputs

    Employee Value Proposition

    EVP Marketing Plan

    Revised Job Ads

    3 Expand Your Talent Sourcing Strategy

    The Purpose

    Sourcing shouldn’t start with an open position, it should start with identifying an anticipated need and then building and nurturing a talent pipeline.

    IT participation in this is critical to effectively promote the employee experience and foster relationships before candidates even apply.

    Key Benefits Achieved

    Develop a modern job requisition form though role analysis.

    Increase your candidate pool by expanding sourcing programs.

    Activities

    3.1 Build realistic job requisition forms.

    3.2 Identify new alternative sourcing approaches for talent.

    3.3 Build a sourcing strategy.

    Outputs

    Job requisition form for key roles

    Sourcing strategy for key roles

    4 Secure Top Talent

    The Purpose

    Work with your HR department to influence the recruitment process by taking a data-driven approach to understanding the root cause of applicant drop-off and success and take corrective actions.

    Key Benefits Achieved

    Optimize your selection process.

    Implement non-bias interview techniques in your selection process.

    Activities

    4.1 Assess key selection challenges.

    4.2 Implement behavioral interview techniques.

    Outputs

    Root-Cause Analysis of Section Challenges

    Behavioral Interview Guide

    5 Retain Top Women in IT

    The Purpose

    Employee engagement is one of the greatest predictors of intention to stay.

    To retain employees you need to understand not only engagement, but also your employee experience and the moments that matter, and actively work to create positive experience.

    Key Benefits Achieved

    Identify opportunities to drive engagement across your IT organization.

    Implement tactical programs to reduce turnover in IT.

    Activities

    5.1 Measure employee engagement and review results.

    5.2 Identify new alternative sourcing approaches for talent.

    5.3 Train managers to conduct stay interviews and drive employee engagement.

    Outputs

    Identified Employee Engagement Action Plan

    Action Plan to Execute Stay Interviews

    Further reading

    Recruit and Retain More Women in IT

    Gender diversity is directly correlated to IT performance.

    EXECUTIVE BRIEF

    Executive Summary

    Your Challenge

    Technology has never been more important to organizations, and as a result, recruiting and retaining quality IT employees is increasingly difficult.

    • IT unemployment rates continue to hover below 2% in the US.
    • The IT talent market has evolved into one where the employer is the seller and the employee is the buyer.

    Common Obstacles

    • While the number of jobs in IT has increased dramatically, the percentage of women in IT has progressed disproportionately, with only 25% of IT jobs being held by women.*
    • The challenge is not a lack of talented women with the competencies to excel within IT, but rather organizations lack an effective strategy to recruit and retain women in IT.

    Info-Tech’s Approach

    To stay competitive, IT leaders need to radically change the way they recruit and retain talent, and women in IT represent one of the largest untapped markets. CIOs need a targeted strategy to attract and retain the best, and this requires a shift in how leaders currently manage the talent lifecycle. Info-Tech offers a targeted solution to help:

    • Build a Recruitment Playbook: Leverage Info-Tech tools to effectively sell to, search for, and secure top talent.
    • Build a Retention Strategy: Follow Info-Tech’s step-by-step process to identify initiatives and opportunities to retain your top talent.

    Info-Tech Insight

    Retaining and attracting top women is good business, not personal. Companies with greater gender diversity on executive teams were 25% more likely to have above-average profitability.1 In the war on talent, having a strategy around how you will recruit and retain women in IT is Marketing 101. What influences whether women apply for roles and stay at organizations is different than men; traditional models won’t cut it.

    *– McKinsey & Company, 2020; 2 – CIO From IDG, 2021
    The image contains a screenshot of a thought model titled: Recruit and Retain More Women in IT. Its subheading is: Gender Diversity is Directly Correlated to IT Performance. The thought model lists critical methods to recruit and retain, and also a traditional method to compare.

    Diversity & inclusion – it’s good business, not personal

    Why should organizations care about diversity?

    1. The war for talent is real. Every CIO needs a plan of attack. Unemployment rates are dropping and 54% of CIOs report that the skills shortage is holding them up from meeting their strategic objectives.
    2. Source: Harvey Nash and KPMG, 2020
    3. Diversity has clear ROI – both in terms of recruitment and retention. Eighty percent of technology managers experienced increased turnover in 2021. Not only are employee tenures decreasing, the competition for talent is fierce and the average cost of turnover is 150% of an IT worker’s salary.
    4. Source: Robert Half, 2021
    5. Inability to recruit and retain talent will reduce business satisfaction. Organizations who are continuously losing talent will be unable to meet corporate objectives due to lost productivity, keeping them in firefighting mode. An engaged workforce is a requirement for driving innovation and project success.

    ISACA’s 2020 study shows a disconnect between what men and women think is being done to recruit and retain female employees

    Key findings from ISACA’s 2020 Tech Workforce survey

    65% of men think their employers have a program to encourage hiring women. But only 51% of women agree.

    71% of men believe their employers have a program to encourage the promotion or advancement of women. But only 59% of women agree.

    49% of women compared to 44% of men in the survey feel they must work harder than their peers.

    22% of women compared to 14% of men feel they are underpaid.

    66% of women compared to 72% of men feel they are receiving sufficient resources to sustain their career.

    30% of women compared to 23% of men feel they have unequal growth opportunities.

    74% of women compared to 64% of men feel they lack confidence to negotiate their salaries.

    To see ISACA’s full report click here.
    The image contains a screenshot of a multi bar graph to demonstrate the percentage of female employees in the workforce of major tech companies. The major tech companies include: Amazon, Facebook, Apple, Google, and Microsoft.
    Image: Statista, 2021, CC BY-ND 4.0

    The chart to the left, compiled by Statista, (based on self-reported company figures) shows that women held between 23% to 25% of the tech jobs at major tech companies.

    Women are also underrepresented in leadership positions: 34% at Facebook, 31% at Apple, 29% at Amazon, 28% at Google, and 26% at Microsoft.

    (Statista, 2021)

    To help support women in tech, 78% of women say companies should promote more women into leadership positions. Other solutions include:

    • Providing mentorship opportunities (72%)
    • Offering flexible scheduling (64%)
    • Conducting unconscious bias training (57%)
    • Offering equal maternity and paternity leave (55%)
    • (HRD America, 2021)

    Traditional retention initiatives target the majority – the drivers that impact the retention of women in IT are different

    Ranked correlation of impact of engagement drivers on retention

    The image contains a screenshot that demonstrates the differences in retaining men and women in IT.

    * Recent data stays consistent, but, the importance of compensation and recognition in retaining women in IT is increasing.

    Info-Tech Research Group Employee Engagement Diagnostic; N=1,856 IT employees

    The majority of organizations take a one-size-fits-all approach to retaining and engaging employees.

    However, studies show that women are leaving IT in significantly higher proportions than men and that the drivers impacting men’s and women’s retention are different. Knowing how men and women react differently to engagement drivers will help you create a targeted retention strategy.

    In particular, to increase the retention and engagement of women, organizations should develop targeted initiatives that focus on:

    • Organizational culture
    • Employee empowerment
    • Manager relationships

    Why organizations need to focus on the recruitment and retention of women in IT

    1. Women expand the talent pool. Women represent a vast, untapped talent pool that can bolster the technical workforce. Unfortunately, traditional IT recruitment processes are targeted toward a limited IT profile – the key to closing the IT skills gap is to look for agile learners and expand your search criteria to cast a larger net.
    2. Diversity increases innovation opportunities. Groups with greater diversity solve complex problems better and faster than homogenous groups, and the presence of women is more likely to increase the problem-solving and creative abilities of the group.
    3. Women increase your ROI. Research shows that companies with the highest representation of women in their management teams have a 34% higher return on investment than those with few or no women. Further, organizations who are unable to retain top women in their organization are at risk for not being able to deliver to SLAs or project expectations and lose the institutional knowledge needed for continuous improvement.
    4. Source: Bureau of Labour Statistics; Info-Tech Research Group/McLean & Company Analysis

    Improving the representation of women in your organization requires rethinking recruitment and retention strategies

    SIGNS YOU MAY NEED A TARGETED RECRUITMENT STRATEGY…

    SIGNS YOU MAY NEED A TARGETED RETENTION STRATEGY…

    • “It takes longer than 8 weeks to fill a posted IT position.”
    • “Less than 35% of applicants to posted positions are women.”
    • “In the last year the number of applicants to posted positions has decreased.”
    • “The number of female employees who have referred employees in the last year is significantly lower than men in the department.”
    • “Less than 35% of your IT workforce is made up of women.”
    • “Proportionally women decline IT roles in higher rates than men in IT.”
    • “Voluntary turnover of high performers and high potentials is above 5%.”
    • “Turnover of women in IT is disproportionate to the percentage of IT staff.”
    • “Employee rankings of the IT department on social networking sites (e.g. Glassdoor) are low.”
    • “Employees are frequently absent from their jobs.”
    • “Less than 25% of management roles in IT are filled by women.”
    • “Employee engagement scores are lower among women than men.”

    Info-Tech’s approach to improving gender diversity at your organization

    Info-Tech takes a practical, tactical approach to improving gender diversity at organizations, which starts with straightforward tactics that will help you improve the recruitment and retention of women in your organization.

    How we can help

    1. Leverage Info-Tech’s tools to define your current challenges and opportunities for gender diversity to improve your recruitment and retention issues.
    2. Employ straightforward and tested tactics to increase talent acquisition of women in IT by optimizing how you sell to, search for, and secure top female talent.
    3. Take a data-driven approach to measure and increase the retention and engagement of women within your IT organization, and know how and when to involve your staff for optimal results.

    Leverage Info-Tech’s customizable deliverables to improve the recruitment and retention of women in your organization

    RECRUIT Top Women in IT

    If you don’t have a targeted recruitment strategy for women, you are missing out on 50% of the candidate pool. Increase the number of viable candidates by leveraging best practices to sell to, search for, and secure top women in IT.

    Key metrics to track:

    • Average number of female candidates per posting
    • Average time to fill position
    • Percentage of new hires still at the organization one year later

    RETAIN Top Women in IT

    The drivers that impact the retention of men and women are different. Take a data-driven approach to improving retention of women in your organization by using best practices to measure and improve employee engagement.

    Key metrics to track:

    • Voluntary turnover rates of men and women
    • Average tenure of men and women
    • Percentage of internal promotions going to men and women
    • Employee engagement scores

    Info-Tech’s methodology for Recruit and Retain More Women in IT

    1. Enhance Your Recruitment Strategies

    2. Enhance Your Retention Strategies

    Phase Steps

    1. Sell:
    • Develop an attractive employee value proposition.
    • Understand the impact of language on applicants.
  • Search:
    • Define meaningful job requirements
    • Evaluate various sourcing pools.
  • Secure:
    • Improve the interview experience.
    • Leverage behavioral interview questions to limit bias.
    1. Drive engagement in key areas correlated with driving higher retention of women in IT.
    2. Train managers to understand key moments that matter in the employee experience.
    3. Understand what motivates key performers to stay at your organization.

    Phase Outcomes

    Recruitment Optimization Plan

    Retention Optimization Plan

    Info-Tech offers various levels of support to best suit your needs

    DIY Toolkit

    "Our team has already made this critical project a priority, and we have the time and capability, but some guidance along the way would be helpful."

    Guided Implementation

    "Our teams knows that we need to fix a process, but we need assistance to determine where to focus. Some check-ins along the way would help keep us on track."

    Workshop

    "We need to hit the ground running and get this project kicked off immediately. Our team has the ability to take this over once we get a framework and strategy in place."

    Consulting

    "Our team does not have the time or the knowledge to take this project on. We need assistance through the entirety of this project."

    Diagnostics and consistent frameworks are used throughout all four options.

    Guided Implementation

    What does a typical GI on this topic look like?

    A Guided Implementation (GI) is a series of calls with an Info-Tech analyst to help implement our best practices in your organization. A typical GI is 6 calls over the course of 1 to 2 months.

    1. Tactics to Recruit More Women in IT

    Call #1: Develop a strategy to better sell your organization to diverse candidates.

    Call #2: Evaluate your candidate search practices to reach a wider audience.

    Call #3: Introduce best practices in your interviews to improve the candidate experience and limit bias.

    2. Tactics to Retain More Women in IT

    Call #4: Launch focus groups to improve performance of key retention drivers.

    Call #5: Measure the employee experience and identify key moments that matter to staff.

    Call #6: Conduct stay interviews and establish actions to improve retention.

    Workshop Overview

    Contact your account representative for more information.

    workshops@infotech.com 1-888-670-8889

    Day 1

    Day 2

    Day 3

    Day 4

    Day 5

    Make the Case

    Develop Strategies to Sell to a Wider Candidate Pool

    Expand Your Talent Sourcing Strategy

    Secure & Retain Top Talent

    Next Steps and Wrap-Up (offsite)

    Activities

    1.1 Understand trends in IT staffing.

    1.2 Assess your talent lifecycle.

    1.3 Make the case for changes to recruitment and retention strategies.

    2.1 Develop an IT employee value proposition (EVP).

    2.2 Adopt your employee value proposition.

    2.3 Write meaningful job postings.

    3.1 Build realistic job requisition forms.

    3.2 Identify new alternative sourcing approaches for talent.

    3.3 Build a sourcing strategy.

    4.1 Assess key selection challenges.

    4.2 Implement behavioral interview techniques.

    4.3 Measure employee engagement and review results.

    4.4 Develop programs to improve employee engagement.

    4.5 Train managers to conduct stay interviews and drive employee engagement.

    5.1 Complete in-progress deliverables from previous four days.

    5.2 Set up review time for workshop deliverables and to discuss next steps.

    Deliverables

    1. Recruitment & retention metrics report
    2. Business case for recruitment and retention changes
    1. Employee Value Proposition
    2. EVP marketing plan
    3. Revised job ads
    1. Job requisition form for key roles
    2. Sourcing strategy for key roles
    1. Root-cause analysis of section challenges
    2. Behavioral interview guide
    3. Identified employee engagement action plan
    4. Action plan to execute stay interviews
    1. Completed recruitment optimization plan
    2. Completed retention optimization plan

    Phase 1

    Enhance Your Recruitment Strategies

    Phase 1

    • 1.1 Sell
    • 1.2 Search
    • 1.3 Secure

    Phase 2

    • 2.1 Engagement
    • 2.2 Employee Experience
    • 2.3 Stay Interviews

    Consider key factors within the recruitment process

    Key Talent Pipeline Opportunities:

    • In today’s talent landscape IT leaders need to be highly strategic about how they recruit new talent to the organization.
    • IT professionals have a huge number of options to choose from when considering their next career.
    • IT leaders need to actively market and expand their search to attract top talent. The “where” and “how” to recruit men and women in IT are different and your strategy should reflect this.
    • Partnering with your HR department to help you improve the number of applicants, expand your search criteria, and optimize the interview experience will all directly impact your talent pipeline.
    1. Sell
    2. How do you position the value of working for your organization and roles in a meaningful way?

    3. Search
    4. How can you expand your key search criteria and sourcing strategies to reach more candidates?

    5. Secure
    6. How can you reduce bias in your interview process and create positive candidate experiences?

    Info-Tech’s Sell-Search-Secure recruitment model

    Follow these steps to increase your pool of female candidates.

    1. Sell Tactics:
    2. 1. Develop an employee value proposition that will attract female candidates.

      2. Understand how your job postings may be deterring female candidates.

    3. Search Tactics:
    4. 3. Identify opportunities to expand your role analysis for job requisitions.

      4. Increase your candidate pool by expanding sourcing programs.

    5. Secure Tactics:
    6. 5. Identify tactics to improve women’s interview experience.

      6. Leverage behavioral interview questions to limit bias in interviews.

    Please note, this section is not a replacement or a full talent strategy. Rather, this blueprint will highlight key tactics within talent acquisition practices that the IT leadership team can help to influence to drive greater diversity in recruitment.

    Understand where leaks exist in your talent pipeline

    Start your recruitment enhancement here.

    Work with your HR department to track critical metrics around where you need to make improvements and where you can partner with your recruitment team to improve your recruitment process and build a more diverse pipeline. Identify where you have significant drops or variation in diversity or overall need and select where you’d like to focus your recruitment improvement efforts.

    Selection Process Step

    Sample Metrics to Track

    Sell

    Average time to fill a vacant position

    Average number of applicants for posted positions

    Total # of Candidates; # of Male Candidates (% of total);

    # of Female Candidates (% of total); % Difference Male & Female

    Number of page visits vs. applications for posted positions

    Total # of Candidates

    # of Male Candidates

    % of total

    # of Female Candidates

    % of total

    % Difference Male & Female

    Search

    Number of applicants coming from your different sourcing channels (one line per sourcing channel: LinkedIn Group A, website, job boards, specific events, etc.)

    Number of applicants coming from referrals

    Secure

    Number of applicants meeting qualifications

    Number of applicants selected for second interview

    Number of applicants rejecting an offer

    Number of applicants accepting an offer

    Number of employees retained for one year

    Enhance your recruitment strategies

    The way you position the organization impacts who is likely to apply to posted positions. Ensure you are putting a competitive foot forward by developing a unique, meaningful, and aspirational employee value proposition and clear job descriptions.

    Sell the organization

    What is an employee value proposition?

    An employee value proposition (EVP) is a unique and clearly defined set of attributes and benefits that capture an employee’s overall work experience within an organization. An EVP is your opportunity to showcase the unique benefits and opportunities of working at your organization, allowing you to attract a wider pool of candidates.

    How is an employee value proposition used?

    Your EVP should be used internally and externally to promote the unique benefits of working within the department. As a recruiting tool, you can use it to attract candidates, highlighting the benefits of working for your organization. The EVP is often highlighted where you are most likely to reach your target audience, whether that is through social media, in-person events, or in other advertising activities.

    Why tailor this to multiple audiences?

    While your employee value proposition should remain constant in terms of the unique benefits of working for your organization, you want to ensure that the EVP appeals to multiple audiences and that it is backed up by relevant stories that support how your organization lives your EVP every day. Candidates need to be able to relate to the EVP and see it as desirable, so ensuring that it is relatable to a diverse audience is key.

    Develop a strong employee value proposition

    Three key steps

    The image contains a cycle to demonstrate the three key steps. The steps are: Build and Assess the EVP, Test the EVP, and Adopt the EVP.

    1. Build and Assess the EVP

    Assess your existing employee value proposition and/or build a forward-looking, meaningful, authentic, aspirational EVP.

    2. Test the EVP

    Gather feedback from staff to ensure the EVP is meaningful internally and externally.

    3. Adopt the EVP

    Identify how and where you will leverage the EVP internally and externally, and integrate the EVP into your candidate experience, job ads, and employee engagement initiatives.

    As you build your EVP, keep in mind that while it’s important to brand your IT organization as an inclusive workplace to help you attract diverse candidates, be honest about your current level of diversity and your intentions to improve. Otherwise, new recruits will be disappointed and leave.

    What is an employee value proposition?

    And what are the key components?

    The employee value proposition is your opportunity to showcase the unique benefits and opportunities of working at your organization, allowing you to attract a wider pool of candidates.

    AN EMPLOYEE VALUE PROPOSITION IS:

    AN EMPLOYEE VALUE PROPOSITION IS NOT:

    • An authentic representation of the employee experience
    • Aligned with organizational culture
    • Fundamental to all stages of the employee lifecycle
    • A guide to help investment in programs and policies
    • Short and succinct
    • What the employee can do for you
    • A list of programs and policies
    • An annual project

    THE FOUR KEY COMPONENTS OF AN EMPLOYEE VALUE PROPOSITION

    Rewards

    Organizational Elements

    Working Conditions

    Day-to-Day Job Elements

    • Compensation
    • Health Benefits
    • Retirement Benefits
    • Vacation
    • Culture
    • Customer Focus
    • Organization Potential
    • Department Relationships
    • Senior Management Relationships
    • Work/Life Balance
    • Working Environment
    • Employee Empowerment
    • Development
    • Rewards & Recognition
    • Co-Worker Relationships
    • Manager Relationships

    Creating a compelling EVP that presents a picture of your employee experience, with a focus on diversity, will attract females to your team. This can lead to many internal and external benefits for your organization.

    Collect relevant information

    Existing Employee Value Proposition: If your organization or IT department has an existing employee value proposition, rather than starting from scratch, we recommend leveraging that and moving to the testing phase to see if the EVP still resonates with staff and external parties.

    Employee Engagement Results: If your organization does an employee engagement survey, review the results to identify the areas in which the IT organization is performing well. Identify and document any key comment themes in the report around why employees enjoy working for the organization or what makes your IT department a great place to work.

    Social Media Sites. Prepare for the good, the bad, and the ugly. Social media websites like Glassdoor and Indeed make it easier for employees to share their experiences at an organization honestly and candidly. While postings on these sites won’t relate exclusively to the IT department, they do invite participants to identify their department in the organization. You can search these to identify any positive things people are saying about working for the organization and potentially opportunities for improvement (which you can use as a starting point in the retention section of this report).

    Step 1.1

    Sell – Assess the current state and develop your employee value proposition

    Activities

    1.1.1 Gather feedback on unique benefits

    1.1.2 Build key messages

    1.1.3 Test your EVP

    1.1.4 Adopt your EVP

    1.1.5 Review job postings for gender bias

    1.1.1 Gather feedback

    1. Hold a series of focus groups with employees to understand what about the organization attracted them to join and to stay at the organization.
    2. Start by identifying if you will interview all employees or a subset. If you are going to use a subset, ensure you have at least one male and one female participating from each team and representation of all levels within the department.
    3. Print the EVP Interview Guide to focus your conversation, and ask each individual to take 15 minutes and respond to questions 1-3 in the Guide:
    4. Draw a quadrant on the board and mark each quadrant with four categories: Day-to-Day Elements, Organizational Elements, Compensation & Benefits, and Working Conditions. Provide each participant with sticky notes and ask them to brainstorm the top five things they value most about working at the organization. Ask them to place each sticky in the appropriate category and identify any key themes.
    5. Ask participants to hand in their EVP Interview Guides and document all of the key findings.

    Input

    Output

    • Employee opinions
    • Employee responses to four EVP components
    • Content for EVP

    Materials

    Participants

    • EVP Interview Guide handout
    • Pen and paper for documenting responses
    • Male and female employees
    • Different departments
    • Different role levels

    Download the EVP Interview Guide

    1.1.2 Build key messages

    1. Collect all of the information from the various focus groups and begin to build out the employee value proposition statements.
    2. Identify the key elements that staff felt were unique and highly valued by employees and group these into common themes.
    3. Identify categories that related to one of the five key drivers* of women’s retention in IT and highlight any key elements related to these:
    • Culture: The degree to which an employee identifies with the beliefs, values, and attitudes of the organization.
    • Company Potential: An employee’s understanding, commitment, and excitement about the organization’s mission and future.
    • Employee Empowerment: The degree to which employees have accountability and control over their work within a supported environment.
    • Learning and Development: A cooperative and continuous effort to enhance an employee’s skill set and expertise and meet an employee’s career objectives.
    • Manager Relationships: The professional and personal relationship an employee has with their manager, including trust, support, and development.
  • Identify up to four key statements to focus on for the EVP, ensuring that your EVP speaks to at least one of the five categories above.
  • Integrate these into one overall statement.
  • *See Engagement Driver Handout slides for more details on these five drivers.

    Input

    Output

    • Feedback from focus groups
    • EVP and supporting statements

    Materials

    Participants

    • EVP Interview Guide handout
    • Pen and paper for documenting responses
    • IT leadership team

    Quality test your revised EVP

    Use Info-Tech’s EVP Scorecard.

    Internally and Externally

    Use the EVP Scorecard and EVP Scorecard Handout throughout this step to assess your EVP against:

    Internal Criteria:

    • Accuracy
    • Alignment
    • Aspirational
    • Differentiation

    External Criteria:

    • Clear
    • Compelling
    • Concise
    • Differentiation
    The image contains screenshots of Info-Tech's EVP Scorecard.

    Ensure your EVP resonates with employees and prospects

    Test your EVP with internal and external audiences.

    INTERNAL TEST REVOLVES AROUND THE 3A’s

    EXTERNAL TEST REVOLVES AROUND THE 3C’s

    ALIGNED: The EVP is in line with the organization’s purpose, vision, values, and processes. Ensure policies and programs are aligned with the organization’s EVP.

    CLEAR: The EVP is straightforward, simple, and easy to understand. Without a clear message in the market, even the best intentioned EVPs can be lost in confusion.

    ACCURATE: The EVP is clear and compelling, supported by proof points. It captures the true employee experience, which matches the organization’s communication and message in the market.

    COMPELLING: The EVP emphasizes the value created for employees and is a strong motivator to join this organization. A strong EVP will be effective in drawing in external candidates. The message will resonate with them and attract them to your organization.

    ASPIRATIONAL: The EVP inspires both individuals and the IT organization as a whole. Identify and invest in the areas that are sure to generate the highest returns for employees.

    COMPREHENSIVE: The EVP provides enough information for the potential employee to understand the true employee experience and to self-assess whether they are a good fit for your organization. If the EVP lacks depth, the potential employee may have a hard time understanding the benefits and rewards of working for your organization.

    1.1.3 Test your EVP

    1. Identify the internal and external individuals who you want to gather feedback from about the EVP.
    2. For internal candidates, send a copy of the EVP and ask them to complete the Internal Assessment (ensure that you have at least 50% representation of women).
    3. For external candidates, identify first how you will reach out to them; popular options are to have team members in key roles reach out to members of their LinkedIn network who are in similar roles to themselves. Request that they look for a diverse group to gather feedback from.
    4. Have the external candidates complete the External Assessment.
    5. Collect the feedback around the EVP and enter the findings into the EVP Scorecard Tool.
    6. If you are dissatisfied with the scorecard results, go back to the employees you interviewed to ask for additional feedback, focusing on the areas that scored low.
    7. Incorporate the feedback and present the revised EVP to see if the changes resonate with stakeholders.
    8. If you are satisfied with the results, present to the leadership and HR teams for agreement and proceed to adopting the EVP in your organization.

    Input

    Output

    • Internal assessment
    • External assessment
    • Finalized EVP

    Materials

    Participants

    • EVP Internal Assessmentt
    • EVP External Assessment
    • Internal staff members
    • External IT professionals

    1.1.4 Adopt your EVP

    Identify your target audience and marketing channels.

    1. Identify the internal and external individuals who you want to gather feedback from about the EVP.
    • The target audience for your employee value proposition
    • Internal and/or external
    • Local, national, international
    • Experience
    • Applicant pool (e.g. new graduates, professionals, internship)
  • For each target audience, identify where you want to reach them with your employee value proposition.
    • Internal: Town hall meetings, fireside chats
    • External: Social media, advertising, job postings
    • Global: Professional affiliations, head hunters
  • For each target audience, build the communication strategy and identify messaging, mediums, timeline, and task ownership.
  • Input

    Output

    • Employee value proposition
    • EVP plan

    Materials

    Participants

    • Pen and paper
    • EVP participants

    Case Study

    INDUSTRY: Restaurant

    SOURCE: McDonald’s Careers, Canadian Business via McLean & Company

    McDonald’s saw a divide between employee experience and its vision. McDonald’s set out to reinvent its employer image and create the reputation it wanted.

    Challenge

    • Historically, McDonald’s has had a challenging employer brand. Founded on the goal of cost effectiveness, a “McJob” was often associated with lower pay and a poor reputation.
    • McDonald’s reached out to employees using a global survey and asked, “What is it you love most about working at McDonald’s?”

    Solution

    • McDonald’s revaluated its employer brand by creating an EVP focused on the three F’s.
    1. Future – career growth and development opportunities
    2. Flexibility – flexible working hours and job variety
    3. Family & Friends – a people-centric work culture

    Results

    • As a result of developing and promoting its EVP internally, McDonald’s has experienced higher engagement and a steady decrease in turnover.
    • Externally, McDonald’s has been recognized numerous times by the Great Place to Work Institute and has been classified by Maclean’s magazine as one of Canada’s top 50 employers for 13 years running.

    Make your job descriptions more attractive to female applicants

    10 WAYS TO REMOVE GENDER BIAS FROM JOB DESCRIPTIONS – GLASSDOOR – AN EXCERPT

    1. USE GENDER-NEUTRAL TITLES: Male-oriented titles can inadvertently prevent women from clicking on your job in a list of search results. Avoid including words in your titles like “hacker,” “rockstar,” “superhero,” “guru,” and “ninja,” and use neutral, descriptive titles like “engineer,” “project manager,” or “developer.
    2. CHECK PRONOUNS: When describing the tasks of the ideal candidate, use “they” or “you.” Example: “As Product Manager for XYZ, you will be responsible for setting the product vision and strategy.
    3. AVOID (OR BALANCE) YOUR USE OF GENDER-CHARGED WORDS: Analysis from language tool Textio found that the gender language bias in your job posting predicts the gender of the person you’re going to hire. Use a tool like Textio tool or the free Gender Decoder to identify problem spots in your word choices. Examples: “Analyze” and “determine” are typically associated with male traits, while “collaborate” and “support” are considered female. Avoid aggressive language like “crush it.
    4. AVOID SUPERLATIVES: Excessive use of superlatives such as “expert,” “superior,” and “world class” can turn off female candidates who are more collaborative than competitive in nature. Research also shows that women are less likely than men to brag about their accomplishments. In addition, superlatives related to a candidate’s background can limit the pool of female applicants because there may be very few females currently in leading positions at “world-class” firms
    5. LIMIT THE NUMBER OF REQUIREMENTS: Identify which requirements are “nice to have” versus “must have,” and eliminate the “nice to haves.” Research shows that women are unlikely to apply for a position unless they meet 100 percent of the requirements, while men will apply if they meet 60 percent of the requirements.

    For the full article please click here.

    1.1.5 Review job postings

    To understand potential gender bias

    1. Select a job posting that you are looking to fill, review the descriptions, and identify if any of the following apply:
    • Are the titles gender neutral? This doesn’t mean you can’t be creative in your naming, but consider if the name really represents the role you are looking to fill.
    • Do you use pronouns? If there are instances where the posting says “he” OR “she” change this to “they” or “you.”
    • Are you overusing superlatives? Review the posting and ensure that when words like “expert” or “world class” are used that you genuinely need someone who is at that level.
    • Are all of the tasks/responsibilities listed the ones that are absolutely essential to the job? Women are less likely to apply if they don’t have direct experience with 100% of the criteria – if it’s a non-essential, consider whether it’s needed in the posting.
    • Is there any organization-specific jargon used? Where possible, avoid using organization-specific jargon in order to create an inclusive posting. Avoid using terms/acronyms that are only known to your organization.
  • Select four to six members of your staff, both male and female, and have them highlight within the job posting what elements appeal to them and what elements do not appeal to them or would concern them about the job.
  • Review the feedback from staff, and identify potential opportunities to reduce bias within the posting.
  • Input

    Output

    • Job posting
    • Updated job posting

    Materials

    Participants

    • Pen and paper
    • IT staff members

    Case Study

    INDUSTRY: Social Media

    SOURCE: Buffer Open blog

    When the social media platform Buffer replaced one word in a job posting, it noticed an increase in female candidates.

    Challenge

    For the social media platform Buffer, all employees were called “hackers.” It had front-end hackers, back-end hackers, Android hackers, iOS hackers, and traction hackers.

    As the company began to grow and ramp up hiring, the Chief Technology Officer, Sunil Sadasivan, noticed that Buffer was seeing a very low percentage of female candidates for these “hacker” jobs.

    In researching the challenge in lack of female candidates, the Buffer team discovered that the word “hacker” may be just the reason why.

    Solution

    Understanding that wording has a strong impact on the type of candidates applying to work for Buffer started a great and important conversation on the Buffer team.

    Buffer wanted to be as inviting as possible in job listings, especially because it hires for culture fit over technical skill.

    Buffer went through a number of wording choices that could replace “hacker,” and ended on the term “developer.” All external roles were updated to reflect this wording change.

    Results

    By making this slight change to the wording used in their jobs, Buffer went from seeing a less than 2% female representation of applicants for developer jobs to around 12% female representation for the same job.

    Step 1.2

    Search – Reach more candidates by expanding key search criteria and sourcing strategies

    Activities

    1.2.1 Complete role analysis

    1.2.2 Expand your sourcing pools

    Enhance your recruitment strategies

    Sourcing shouldn’t start with an open position; it should start with identifying an anticipated need and building and nurturing a talent pipeline. IT participation in this is critical to effectively promote the employee experience and foster relationships before candidates even apply.

    Expand your search

    What is a candidate sourcing program?

    A candidate sourcing program is one element of the overall HR sourcing approach, which consists of the overall process (steps to source talent), the people responsible for sourcing, and the programs (internal talent mobility, social media, employee referral, alumni network, campus recruitment, etc.).

    What is a sourcing role analysis?

    Part of the sourcing plan will outline how to identify talent for a role, which includes both the role analysis and the market assessment. The market assessment is normally completed by the HR department and consists of analyzing the market conditions as they relate to specific talent needs. The role analysis looks at what is necessary to be successful in a role, including competencies, education, background experience, etc.

    How will this enable you to attract female candidates?

    Expanding your sourcing programs and supporting deeper role analysis will allow your HR department to reach a larger candidate pool and better understand the type of talent that will be successful in roles within your organization. By expanding from traditional pools and criteria you will open the organization up to a wider variety of talent options.

    Minimize bias in sourcing to hire the right talent and protect against risk

    Failure to take an inclusive approach to sourcing will limit your talent pool by sidelining entire groups or discouraging applicants from diverse backgrounds. Address bias in sourcing so that diverse candidates are not excluded from the start. Solutions such as removing biographical data from CVs prior to interviews may reduce bias, but they may come too late to impact diversity.

    Potential areas of bias in sourcing:

    Modifications to reduce bias:

    Intake Session

    • Describing a specific employee when identifying what it takes to be successful in the role. This may include attributes that do not actually promote success (e.g. school or program) but will decrease diversity of thought.
    • Hiring managers display a “like me” bias where they describe a successful candidate as similar to themselves.
    • Focus on competencies for the role rather than attributes of current employees or skills. Technology is changing rapidly – look for people who have demonstrated a capability over a specific skill.

    Sourcing Pools

    • Blindly hunting or sourcing individuals from a few sources, assuming that these sources are always better than others (e.g. Ivy League schools always produce the best candidates).
    • Expand sources. Don’t exclude diverse sources because they’re not popular.
    • Objectively measure source effectiveness to address underlying assumptions.

    1.2.1 Role analysis

    Customize a sourcing plan for key roles to guide talent pipeline creation.

    1. Complete a role analysis to understand key role requirements. If you are hiring for an existing role, start by taking an inventory of who your top and low performers are within the role today.
    2. Consider your top performers and identify what a successful employee can do better than a less successful one. Start by considering their alignment with job requirements, and identify the education, designations/certifications, and experiences that are necessary for this job. Do not limit yourself; carefully consider if the requirements you are including are actually necessary or just nice to have.
    3. Required Entry Criteria

      Preferred Entry Criteria

      Education

      • University Degree – Bachelors
      • University Degree – Masters

      Experience

      • 5+) years design, or related, experience
      • Experience leading a team
      • External consulting experience
      • Healthcare industry experience

      Designations/Certifications

      • ITIL Foundations
    4. Review Info-Tech’s Job Competency Library in the Workforce Planning Workbook, identify the key competencies that are ideal for this anticipated role, and write a description of how this would manifest in your organization.
    5. Competency

      Level of Proficiency

      Behavioral Descriptions

      Business Analysis

      Level 2: Capable

      • Demonstrates a basic understanding of business roles, processes, planning, and requirements in the organization.
      • Demonstrates a basic understanding of how technologies assist in business processes.
      • Develop basic business cases using internal environment analysis for the business unit level.
    6. Hold a meeting with your HR team or recruiter to highlight the types of experience and competencies you are looking for in a hire to expand the search criteria.

    Target diverse talent pools through different sources

    When looking to diversify your workforce, it’s critical that you look to attract and recruit talent from a variety of different talent pools.

    SOURCING APPROACH

    INTERNAL MOBILITY PROGRAM

    Positioning the right talent in the right place, at the right time, for the right reasons, and supporting them appropriately. Often tied to succession or workforce planning, mentorship, and learning and development.

    SOCIAL MEDIA PROGRAM

    The widely accessible electronic tools that enable anyone to publish and access information, collaborate on common efforts, and build relationships. Think beyond the traditional and consider niche social media platforms.

    EMPLOYEE REFERRAL PROGRAM

    Employees recommend qualified candidates. If the referral is hired, the referring employee typically receives some sort of reward.

    ALUMNI PROGRAM

    An alumni referral program is a formalized way to maintain ongoing relationships with former employees of the organization.

    CAMPUS RECRUITING PROGRAM

    A formalized means of attracting and hiring individuals who are about to graduate from schools, colleges, or universities.

    EVENTS & ASSOCIATION PROGRAM

    A targeted approach for participation in non-profit associations and industry events to build brand awareness of your organization and create a forward-looking talent pipeline.

    1.2.2 Expand your sourcing pools

    Increase the number of female applicants.

    1. Identify where your employees are currently being sourced from and identify how many female candidates you have gotten from each channel as a percentage of applicants.
    2. # of Candidates From Approach

      % of Female Candidates From Approach

      Target # of Female Candidates

      Internal Talent Mobility

      Social Media Program

      Employee Referral Program

      Alumni Program

      Campus Recruiting Program

      Events & Non-Profit Affiliations

      Other (job databases, corporate website, etc.)

    3. Work with your HR partner or organization’s recruiter to identify three recruitment channels from the list that you will work on expanding.
    4. Review the following two slides and identify key success factors for the implementation. Identify what role IT will play and what role HR will play in implementing the approach.
    5. Following implementation, monitor the impact of the tactics on the number of women candidates and determine whether to add additional tactics.

    Different talent sources

    Benefits and success factors of using different talent sources

    Benefits

    Keys to Success

    Internal Mobility Program

    • Drives retention by providing opportunities to develop professionally
    • Provides a ready pipeline for rapid changes
    • Reduces time and cost of recruitment
    • Identify career pathing opportunities
    • Identify potential successors for succession planning
    • Build learning and development and mentorship

    Social Media Program

    • Access to candidates
    • Taps extended networks
    • Facilitates consistent communication with candidates and talent in pipelines
    • Personalizes the candidate experience
    • Identify platforms – common and niche
    • Talk to your top performers and IT network and identify which sites they use
    • Identify how people use that platform – nature of posts and engagement
    • Define what content to share and who from IT should be engaging
    • Be timely with participation and responses

    Employee Referral Program

    • Higher applicant-to-hire rate
    • Decreased time to fill positions
    • Decreased turner
    • Increased quality of hire
    • Expands your network – women in IT often know other qualified women in IT and in project delivery
    • Educate employees (particularly female employees) to participate
    • Send reminders, incorporate into onboarding, and ask leaders to share job openings
    • Make it easy to share jobs by providing templates and shortened URLs
    • Where possible, simplify the process by avoiding paper forms, reaching out quickly
    • Select metrics that will identify areas of strength and gaps in the referral program

    Alumni Program

    • A formalized way to maintain ongoing relationship with former employees
    • Positive branding as alumni are regarded as a credible source of information
    • Source of talent – boomerang employees are doubly as valuable as they understand the organization
    • Increased referral potential provides access to a larger network and alumni know what is required to be successful in the organization
    • Identify the purpose of the network and set clear goals
    • Identify what the network will do: Will the network be virtual or in person? Who will chair? Who should participate? etc.
    • Create a simple process for alumni to share information about vacancies and refer people
    • Measure progress

    Campus Recruiting Program

    • Increases employer brand awareness among talent entering the workforce
    • Provides the opportunity to interact with large groups of potential candidates at one time
    • Offers access to a highly diverse audience
    • Identify key competencies and select programs based on relevant curriculum for building those competencies
    • Select targeted schools keeping in mind programs and existing relationships
    • Work with HR to get involved

    Events & Non-Profit Affiliations

    • Create a strong talent pipeline for future positions
    • Build relationships based on shared values in a comfortable environment for participants
    • Ability to expand diversity by targeting different types of events or by leveraging women-focused, specifically women in technology, groups
    • Look for events that attract similar participants to the skills or roles you are looking to attract, e.g. Women Who Code if you’re looking for developers
    • Actively engage and participate in the event
    • Couple this with learning and development activities, and invite female top performers to participate

    Enhance your recruitment strategies

    Work with your HR department to influence the recruitment process by taking a data-driven approach to understand the root cause of applicant drop-off and success and take corrective actions.

    Secure top candidates

    Why does the candidate experience matter?

    Until recently it was an employer’s market, so recruiters and hiring managers were able to get good talent without courting top candidates. Today, that’s not the case. You need to treat your IT candidates like customers and be mindful that this is often one of the first experiences future staff will have with the organization. It will give them their first real sense of the culture of the organization and whether they want to work for the organization.

    What can IT leaders do if they have limited influence over the interview process?

    Work with your HR department to evaluate the existing recruitment process, share challenges you’ve experienced, and offer additional support in the process. Identify where you can influence the process and if there are opportunities to build service-level agreements around the candidate experience.

    Take a data-driven approach

    Understand opportunities to enhance the talent selection process.

    While your HR department likely owns the candidate experience and processes, if you have identified challenges in diversity we recommend partnering with your HR department or recruitment team to identify opportunities for improvement within the process. If you are attracting a good amount of candidates through your sell and search tactics but aren’t finding that this is translating into more women selected, it’s time to take a look at your selection processes.

    SIMPLIFIED CANDIDATE SELECTION PROCESS STEPS

    1. Application Received
    2. Candidate Selected for Interview
    3. Offer Extended
    4. Offer Accepted
    5. Onboarding of Staff

    To understand the challenges within your selection process, start by baselining your drop-off rates throughout selection and comparing the differences in male and female candidates. Use this to pin point the issues within the process and complete a root-cause analysis to identify where to improve.

    Step 1.3

    Secure – reduce bias in your interview process and create positive candidate experiences

    Activities

    1.3.1 Identify selection challenges

    1.3.1 Identify your selection challenges

    Review your candidate data.

    1. Hold a meeting with your HR partner to identify trends in your selection data. If you have an applicant tracking system, pull all relevant information for analysis.
    2. Start by identifying the total number of candidates that move forward in each stage of the process. Record the overall number of applicants for positions (should have this number from your sourcing analysis), overall number of candidates selected for interviews, overall number of offers extended, overall number of offers rejected, and overall number of employees still employed after one year.
    3. Identify the number of female and male candidates in each of those categories and as a percentage of the total number of applicants.
    4. Selection Process Step

      Total # of Candidates

      Male Candidates

      Female Candidates

      % Difference Male & Female

      #

      #

      % of total

      #

      % of total

      Applicants for Posted Position

      150

      115

      76.7%

      35

      23.3%

      70% fewer females

      Selected for Interview

      (Selected for Second Interview)

      (Selected for Final Interview)

      Offer Extended

      Offer Rejected

      Employees Retained for One Year

    5. Identify where there are differences in the percentages of male and female candidates and where there are significant drop-off rates between steps in the process.

    Note: For larger organizations, we highly recommend analyzing differences in specific teams/roles and/or at different seniority levels. If you have that data available, repeat the analysis, controlling for those factors.

    Root-cause analysis can be conducted in a variety of ways

    Align your root-cause analysis technique with the problem that needs to be solved and leverage the skills of the root-cause analysis team.

    Brainstorming/Process of Elimination

    After brainstorming, identify which possible causes are not the issue’s root cause by removing unlikely causes.

    The Five Whys

    Use reverse engineering to delve deeper into a recruitment issue to identify the root cause.

    Ishikawa/Fishbone Diagram

    Use an Ishikawa/fishbone diagram to identify and narrow down possible causes by categories.

    Process of elimination

    Leveraging root-cause analysis techniques.

    Using the process of elimination can be a powerful tool to determine root causes.

    • To use the process of elimination to determine root cause, gather the participants from within your hiring team together once you have identified where your issues are within the recruitment process and brainstorm a list of potential causes.
    • Like all brainstorming exercises, remember that the purpose is to gather the widest possible variety of perspectives, so be sure not to eliminate any suggested causes out of hand.
    • Once you have an exhaustive list of potential causes, you can begin the process of eliminating unlikely causes to arrive at a list of likely potential causes.

    Example

    Problem: Women candidates are rejecting job offers more consistently

    Potential Causes

    • The process took too long to complete
    • Lack of information about the team and culture
    • Candidates aren’t finding benefits/salary compelling
    • Lack of clarity on role expectations
    • Lack of fit between candidate and interviewers
    • Candidates offered other positions
    • Interview tactics were negatively perceived

    As you brainstorm, ensure that you are identifying differentiators between male and female candidate experiences and rationale. If you ask candidates their rationale for turning down roles, ensure that these are included in the discussion.

    The five whys

    Leveraging root-cause analysis techniques

    Repeatedly asking “why” might seem overly simplistic, but it has the potential to be useful.

    • It can be useful, when confronting a problem, to start with the end result and work backwards.
    • According to Olivier Serrat, a knowledge management specialist at the Asian Development Bank, there are three key components that define successful use of the five whys: “(i) accurate and complete statements of problems, (ii) complete honesty in answering the questions, and (iii) the determination to get to the bottom of problems and resolve them.”
    • As a group, develop a consensus around the problem statement. Go around the room and have each person suggest a potential reason for its occurrence. Repeat the process for each potential reason (ask “why?”) until there are no more potential causes to explore.
    • Note: The total number of “whys” may be more or less than five.

    Example

    The image contains an example of the five whys activity as described in the text above.

    Ishikawa/fishbone diagram

    Leveraging root-cause analysis techniques.

    Use this technique to sort potential causes by category and match them to the problem.

    • The first step in creating a fishbone diagram is agreeing on a problem statement and populating a box on the right side of a whiteboard or a piece of chart paper.
    • Draw a horizontal line left from the box and draw several ribs on either side that will represent the categories of causes you will explore.
    • Label each rib with relevant categories. In the recruitment context, consider cause categories like technology, interview, process, etc. Go around the room and ask, “What causes this problem to happen?” Every result produced should fit into one of the identified categories. Place it there, and continue to brainstorm sub-causes.

    The image contains a screenshot example of the Ishikawa/fishbone diagram.

    Info-Tech Best Practice

    Avoid naming individuals in the fishbone diagram. The goal of the root-cause exercise is not to lay blame or zero in on a guilty party but rather to identify how you can rectify any challenges.

    Leverage behavioral interviews

    Use Info-Tech’s Behavioral Interview Questions Library.

    Reduce bias in your interviews.

    In the past, companies were pushing the boundaries of the conventional interview, using unconventional questions to find top talent, e.g. “what color is your personality?” The logic was that the best people are the ones who don’t necessarily show perfectly on a resume, and they were intent on finding the best.

    However, many companies have stopped using these questions after extensive statistical analysis revealed there was no correlation between candidates’ ability to answer them and their future performance on the job. Hiring by intuition – or “gut” – is usually dependent on an interpersonal connection being developed over a very short period of time. This means that people who were naturally likeable would be given preferential treatment in hiring decisions whether they were capable of doing the job.

    Asking behavioral interview questions based on the competency needs of the role is the best way to uncover if the candidates will be able to execute on the job.

    For more information see Info-Tech’s Behavioral Interview Question Library.

    The image contains screenshots of Info-Tech's Behavioral Interview Questions Library.

    Improve the level of diversity in your organization by considering inclusive candidate selection practices

    Key action items to create inclusivity in your candidate selection practices:

    1. Managers must be aware of how bias can influence hiring. Encourage your HR department to provide diversity training for recruiters and hiring managers. Ensure those responsible for recruitment are using best practices, are aware of the impact of unconscious bias, and are making decisions in alignment with your DEI strategy.
    2. Use a variety of interviewers to leverage multiple/diverse perspectives. Hiring decisions made by a group can offer a more balanced perspective. Include interviewers from multiple levels in the organization and both men and women.
    3. Hire for distinguished excellence. Be careful not to simply choose the same kind of people over and over, in the name of cultural fit (Source: Recruiter.com, 2015).
    4. Broaden the notion of fit:

    • Hire for skill fit: you might still hire certain types for a specific job (e.g. analytical types for analysis positions), but these candidates can still be diverse.
    • Hire for fit with your organization’s DEI values, regardless of whether the candidate is from a diverse background or not.
    • It can be tempting for hiring managers to hire individuals who are similar to themselves. However, doing so limits the amount of diversity entering your organization, and as a result, limits your organization’s ability to innovate.
  • Deliberately hire for cognitive diversity. Diverse thought processes, perspectives, and problem-solving abilities are positively correlated with firm performance (Source: Journal of Diversity Management, 2014).
  • Leverage a third-party tool

    Ensure recruiting and onboarding programs are effective by surveying your new hires.

    For a deeper analysis of your new hire processes Info-Tech’s sister company, McLean & Company, is an HR research and advisory firm that offers powerful diagnostics to measure HR processes effectiveness. If you are finding diversity issues to be systemic within the organization, leveraging a diagnostic can greatly improve your processes.

    Use this diagnostic to get vital feedback on:

    • Recruiting efforts. Find out if your job marketing efforts are successful, which paths your candidates took to find you, and whether your company is maintaining an attractive profile.
    • Interviewing process. Ensure candidates experience an organized, professional, and ethical process that accurately sets their expectations for the job.
    • Onboarding process. Make sure your new hires are being trained and integrated into their team effectively.
    • Organizational culture. Is your culture welcoming and inclusive? You need to know if top talent enjoy the environment you have to offer.
    The image contains a screenshot of the New Hire Survey.

    For more information on the New Hire Survey click here. If you are interested in referring your HR partner please contact your account manager.

    Phase 2

    Enhance Your Retention Strategies

    Phase 1

    • 1.1 Sell
    • 1.2 Search
    • 1.3 Secure

    Phase 2

    • 2.1 Engagement
    • 2.2 Employee Experience
    • 2.3 Stay Interviews

    Actively engage female staff to retain them

    Employee engagement: the measurement of effective management practices that create a positive emotional connection between the employee and the organization.

    Engaged employees do what’s best for the organization: they come up with product/service improvements, provide exceptional service to customers, consistently exceed performance expectations, and make efficient use of their time and resources. The result is happy customers, better products/services, and saved costs.

    Today, what we find is that 54% of women in IT are not engaged,* but…

    …engaged employees are: 39% more likely to stay at an organization than employees who are not engaged.*

    Additionally, engaging your female staff also has the additional benefit of increasing willingness to innovate by 30% and performance by 28%. The good news is that increasing employee engagement is not difficult, it just requires dedication and an effective toolkit to monitor, analyze, and implement tactics.*

    * Info-Tech and McLean & Company Diagnostics; N=1,308 IT employees

    Don’t seek to satisfy; drive IT success through engagement

    The image contains a screenshot of a diagram that highlights the differences between satisfied and engaged employees.

    Engagement drivers that impact retention for men and women are different – tailor your strategy to your audience

    Ranked correlation of impact of engagement drivers on retention

    The image contains a screenshot that demonstrates the differences in retaining men and women in IT.

    * Recent data stays consistent, but the importance of compensation and recognition in retaining women in IT is increasing.

    Info-Tech Research Group Employee Engagement Diagnostic; N=1,856 IT employees.

    An analysis of the differences between men and women in IT’s drivers indicates that women in IT are significantly less likely than men in IT to agree with the following statements:

    Culture:

    • They identify well with the organization’s values.
    • The organization has a very friendly atmosphere.

    Employee Empowerment:

    • They are given the chance to fully leverage their talents through their job.

    Manager Relationships:

    • They can trust their manager.
    • Their manager cares about them as a person

    Working Environment:

    • They have not seen incidents of discrimination at their organization based on age, gender, sexual orientation, religion, or ethnicity.

    Enhance your retention strategies

    Employee engagement is one of the greatest predictors of intention to stay. To retain you need to understand not only engagement but also your employee experience – the moments that matter – and actively work to create a positive experience.

    Improve employee engagement

    What differentiates an engaged employee?

    Engaged employees do what’s best for the organization: they come up with product/service improvements, provide exceptional service to customers, consistently exceed performance expectations, and make efficient use of their time and resources. The result is happy customers, better products/services, and saved costs.

    Why measure engagement when looking at retention?

    Engaged employees report 39%1 higher intention to stay at the organization than disengaged employees. The cost of losing an employee is estimated to be 150% to 200% of their annual salary.2 Can you afford to not engage your staff?

    Why should IT leadership be responsible for their staff engagement?

    Engagement happens every day, through every interaction, and needs to be tailored to individual team members to be successful. When engagement is owned by IT leadership, engagement initiatives are incorporated into daily experiences and personalized to their employees based on what is happening in real time. It is this active, dynamic leadership that inspires ongoing employee engagement and differentiates those who talk about engagement from those who succeed in engaging their teams.

    Sources: 1 - McLean & Company Employee Engagement Survey, 2 - Gallup, 2019

    Step 2.1

    Improve employee engagement

    Activities

    2.1.1 Review employee engagement results and trends

    2.1.2 Focus on areas that impact retention of women

    Take a data-driven approach

    Info-Tech’s employee engagement diagnostics are low-effort, high-impact programs that will give you detailed report cards on the organization’s engagement levels. Use these insights to understand your employees’ engagement levels by a variety of core demographics.

    FULL ENGAGEMENT DIAGNOSTIC

    EMPLOYEE EXPERIENCE MONITOR

    The full engagement diagnostic provides a comprehensive view of your organization’s engagement levels, informing you of what motivates employees and providing a detailed view of what engagement drivers to focus on for optimal results.

    Info-Tech & McLean & Company’s Full Engagement Diagnostic Survey has 81 questions in total.

    The survey should be completed annually and typically takes 15-20 minutes to complete.

    The EXM Dashboard is designed to give organizations a real-time view of employee engagement while being minimally intrusive.

    This monthly one-question survey allows organizations to track the impact of events and initiatives on employee engagement as they happen, creating a culture of engagement.

    The survey takes less than 30 seconds to complete and is fully automated.

    For the purpose of improving retention of women in IT, we encourage you to leverage the EXM tool, which will allow you to track how this demographic group’s engagement changes as you implement new initiatives.

    Engagement survey

    For a detailed breakdown of staff overall engagement priorities.

    Overall Engagement Results

    • A clear breakdown of employee engagement results by demographic, gender, and team.
    • Detailed engagement breakdown and benchmarking.
    The image contains a screenshot of the overall engagement results.

    Priority Matrix and Driver Scores

    • A priority matrix specific to your organization.
    • A breakdown of question scores by priority matrix quadrant.
    • Know what not to focus your effort on – not all engagement drivers will have a high impact on engagement.
    The image contains a screenshot of the priority matrix and driver scores.

    EXM dashboard

    Reporting to track engagement in real time.

    EXM Dashboard

    • Leverage Info-Tech’s real-time Employee Experience Monitor dashboard to track your team’s engagement levels over time.
    • Track changes in the number of supporters and detractors and slice the data by roles, teams, and gender.
    The image contains a screenshot of the EXM dashboard.

    Time Series Trends

    • As you implement new initiatives to improve the engagement and retention of staff, track their impact and continuously course correct.
    • Empower your leaders to actively manage their team culture to drive innovation, retention, and productivity.
    The image contains a screenshot of the time series trends.

    Start your diagnostic now

    Leverage your Info-Tech membership to seamlessly launch your employee engagement survey.

    Info-Tech’s dedicated team of program managers will facilitate this diagnostic program remotely, providing you with a convenient, low-effort, high-impact experience.

    We will guide you through the process with your goals in mind to deliver deep insight into your successes and areas to improve.

    What You Need to Do:

    Info-Tech’s Program Manager Will:

    1. Contact Info-Tech to launch the program.
    2. Review the two survey options to select the right survey for your organization.
    3. Work with an Info-Tech analyst to set up your personal diagnostic.
    4. Identify who you would like to take the survey.
    5. Customize Info-Tech’s email templates.
    6. Participate in a one-hour results call with an Info-Tech executive advisor.
    1. Work with you to define your engagement strategy and goals.
    2. Launch, maintain, and support the diagnostic in the field.
    3. Provide you with response rates throughout the process.
    4. Explore your results in a one-hour call with an executive advisor to fully understand key insights from the data.
    5. Provide quarterly updates and training materials for your leadership team.

    Start Now

    2.1.1 Review employee engagement results

    Identify trends

    1. In a call with one of Info-Tech’s executive advisors, review the results of your employee engagement survey.
    2. Identify which departments are most and least engaged and brainstorm some high-level reasons.
    3. Review the demographic information and highlight any inconsistencies or areas with high levels of variance. Document which demographics have the most and least engaged, disengaged, and indifferent employees.
    4. With help from the Info-Tech executive advisor, identify and document any dramatic differences in the demographic data, particularly around gender.
    5. Identify if the majority of issues effecting engagement are at an organization or department level and which stakeholders you need to engage to support the process moving forward.
    6. Identify next steps.
    Input
    • Employee engagement results
    Participants
    • CIO
    • Info-Tech Advisor

    2.1.2 Focus on areas that impact retention of women

    Hold focus groups with IT staff and focus on the five areas with the greatest impact on women’s retention.

    1. Review the handout slides on the following pages to get a better understanding of the definition of each of the top five drivers impacting women’s retention. Depending on your team’s size, pick one to three drivers to focus on for your first focus group.
    2. Divide the participants into teams and on flip chart paper or using sticky notes have the teams brainstorm what you can stop/start/continue doing to help you improve on your assigned driver.
    • Continue: actions that work for the team related to this driver and should proceed.
    • Start: actions/initiatives that the team would like to begin.
    • Stop: actions/initiatives that the team would like to stop.
  • Prioritize the initiatives by considering: Is this initiative something you feel will make an impact on the engagement driver? Eliminate any initiatives that would not make an impact.
  • Have the groups present back and vote on two to three initiatives to implement to drive improvements within that area.
  • Culture

    Engagement driver handout

    Culture: The degree to which an employee identifies with the beliefs, values, and attitudes of the organization.

    Questions:

    • I identify well with the organization’s values.
    • This organization has a collaborative work environment.
    • This organization has a very friendly atmosphere.
    • I am a fit for the organizational culture.

    Ranked Correlation of Impact of Engagement Driver on Retention:

    • Women in IT: #1
    • Men in IT: #2

    Company Potential

    Engagement driver handout

    Company Potential: An employee’s understanding of and commitment to the organization’s mission, and the employee’s excitement about the organization’s mission and future.

    Questions:

    • This organization has a bright future.
    • I am impressed with the quality of people at this organization.
    • People in this organization are committed to doing high-quality work.
    • I believe in the organization’s overall business strategy.
    • This organization encourages innovation.

    Ranked Correlation of Impact of Engagement Driver on Retention:

    • Women in IT: #2
    • Men in IT: #1

    Employee Empowerment

    Engagement driver handout

    Employee Empowerment: The degree to which employees have accountability and control over their work within a supported environment.

    Questions:

    • I am not afraid of trying out new ideas in my job.
    • If I make a suggestion to improve something in my department I believe it will be taken seriously.
    • I am empowered to make decisions about how I do my work.
    • I clearly understand what is expected of me on the job.
    • I have all the tools I need to do a great job.
    • I am given the chance to fully leverage my talents through my job.

    Ranked Correlation of Impact of Engagement Driver on Retention:

    • Women in IT: #3
    • Men in IT: #6

    Learning and Development

    Engagement driver handout

    Learning and Development: A cooperative and continuous effort between an employee and the organization to enhance an employee’s skill set and expertise and meet an employee’s career objectives and the organization’s needs.

    Questions:

    • I can advance my career in this organization.
    • I am encouraged to pursue career development activities.
    • In the last year, I have received an adequate amount of training.
    • In the last year, the training I have received has helped me do my job better.

    Ranked Correlation of Impact of Engagement Driver on Retention:

    • Women in IT: #4
    • Men in IT: #5

    Manager Relationships

    Engagement driver handout

    Manager Relationships: The professional and personal relationship an employee has with their manager. Manager relationships depend on the trust that exists between these two individuals and the extent that a manager supports and develops the employee.

    Questions:

    • My manager inspires me to improve.
    • My manager provides me with high-quality feedback.
    • My manager helps me achieve better results.
    • I trust my manager.
    • My manager cares about me as a person.
    • My manager keeps me well informed about decisions that affect me.

    Ranked Correlation of Impact of Engagement Driver on Retention:

    • Women in IT: #5
    • Men in IT: #11

    Step 2.2

    Examine employee experience

    Activities

    2.2.1 Identify moments that matter

    Understand why and when employees plan to depart

    Leverage “psychology of quitting” expertise.

    Train your managers to provide them with the skills and expertise to recognize the warning signs of an employee’s departure and know how to re-engage and retain them.

    • The majority of resignations are not spur of the moment. They are the result of a compilation of events over a period of time. Normally, these instances are magnified by a stimulant. The final straw or the breaking point drives the employee to make a change. In fact, it has been estimated that a shock jumpstarts 65% of departures.*
      • These shocks could be a lack of promotion, loss of privilege or development opportunity, or a quarrel with a manager.
    • Employees rarely leave right away. Most wait until they have confirmed a new job opportunity before leaving. This creates a window in which you can reengage and retain them.
    • The majority of employees show signs that they are beginning to think of leaving. Whether that is leaving immediately, putting in the bare minimum of effort, or job searching online at work. Train your managers to know the signs and to keep an eye out for potentially dissatisfied and searching employees.*
    • It is easier and less costly to reengage an employee than to start the hiring process from the beginning.
    *Source: The Career Café, 2017

    Examine employee experience (EX)

    Look beyond engagement drivers to drive retention.

    Employee experience (EX) is the employee’s perception of their cumulative lived experiences with the organization. It is gauged by how well the employee’s expectations are met within the parameters of the workplace, especially by the “moments that matter” to them. Individual employee engagement is the outcome of a strong overall EX.

    The image contains a diagram as an example of examining employee experience.

    Drive a positive employee experience

    Identify moments that matter.

    Moments that matter are defining pieces or periods in an employee’s experience that create a critical turning point or memory that is of significant importance to them.

    These are moments that dramatically change the path of the emotional journey, influence the quality of the final outcome, or end the journey prematurely.

    To identify the moment that matters look for significant drops in the emotional journey that your organization needs to improve or significant bumps that your organization can capitalize on. Look for these drops or bumps in the journey and take stock of everything you have recorded at that point in the process. To improve the experience, analyze the hidden needs and how they are or aren’t being met.

    The image contains a screenshot of an example graph to demonstrate opportunities and issues to help drive a positive employee experience.

    Info-Tech Insight

    The moment that matters is key and it could be completely separate from organizational life, like the death of a family member. Leaders can more proactively address these moments that matter by identifying them and determining how to make the touchpoint at that moment more impactful.

    2.2.1 Identify moments that matter

    1. Review your Employee Experience Monitor weekly trends by logging into your dashboard and clicking on “Time Series Trends.”
    2. With your management team, identify any weekly trends where your Employee Experience Score has seen changes in the number of detractor, passive, or promoter responses.
    3. For each significant change identify:
    • Increase in promoters or decrease in detractors:
      • What can we do to duplicate positive moments that occurred this week?
      • What did I do as a leader to create positive employee experiences?
      • What happened in the organization that created a positive employee experience?
    • Increase in detractors or decrease in promoters:
      • What difficult change was delivered this week?
      • What about this change was negatively perceived?
      • During the difficult situation how did we as a leadership team support our staff?
      • Who did we engage and recognize during the difficult situation?
      • Was this situation a one-off issue or is this likely to occur again?
  • Consider your interactions with employees and identify how you made moments matter during those times related to four key engagement drivers impacting women in IT:
    • How did you promote a positive culture and friendly atmosphere?
    • How did you empower female staff to leverage their talents?
    • How did you interact with staff?
    • How did you promote a positive work environment? Where did you see bias in decisions?
  • Independently as manager, document three to five lessons learned from the changes in your detractors and promoters, and determine what action you will take.
  • Measured benefits of positive employee experience

    Positive employee experiences lead to engaged employees, and engaged employees are eight times more likely to recommend the organization (McLean & Company Employee Engagement Database, 2017; N=74,671).

    Retention

    Employees who indicate they are having a positive experience at work have a 52% higher level of intent to stay (Great Place To Work Institute, 2021)

    The bottom line

    Organizations that make employee experience a focus have: 23% higher profitability 10% higher customer loyalty (Achievers, 2021)

    Case Study

    INDUSTRY: Post-Secondary Education

    SOURCE: Adam Grant, “Impact and the Art of Motivation Maintenance: The Effects of Contact with Beneficiaries on Persistence Behavior”

    The future is here! Is your data architecture practice ready?

    Challenge

    A university call center, tasked with raising scholarship money from potential donors, had high employee turnover and low morale.

    Solution

    A study led by Grant arranged for a test group of employees to meet and interact with a scholarship recipient. In the five-minute meeting, employees learned what the student was studying.

    Results

    Demonstrating the purpose behind their work had significant returns. Employees who had met with the student demonstrated:

    More than two times longer “talk time” with potential donors.

    A productivity increase of 400%: the weekly average in donations went from $185.94 to $503.22 for test-group employees.

    Enhance your retention strategies

    Do not wait until employees leave to find out what they were unhappy with or why they liked the organization. Instead, perform stay interviews with top and core talent to create a holistic understanding of what they are perceiving and feeling.

    Conduct stay interviews

    What is a stay interview?

    A stay interview is a conversation with current employees. It should be performed on a yearly basis and is an informal discussion to generate deeper insight into the employee’s opinions, perspectives, concerns, and complaints. Stay interviews can have a multitude of uses. In this project they will be used to understand why top and core talent chose to stay with the organization to ensure that organizations understand and build upon their current strengths.

    When should you do stay interviews?

    We recommend completing stay interviews at least on an annual, if not quarterly, basis to truly understand how staff are feeling about the organization and their job, why they stay at the organization, and what would cause them to leave. Couple the outcomes of these interviews with employee engagement action planning to ensure that you are able to address talent needs.

    Step 2.3

    Conduct stay interviews and learn why employees stay

    Activities

    2.3.1 Conduct stay interviews

    Conduct regular “stay” or “retention” interviews

    Build stay interviews into the regular routine. By incorporating stay interviews into your schedule, they are more likely to stick. This regularity provides several advantages:

    1. Ensures that retention issues do not take you by surprise. With a finger on the pulse of the organization you will be aware of potential issues.
    2. Acts as a supplement to the engagement survey by providing additional information and context for the current level of emotion within the organization.
    3. Begins to build a wealth of information that can be analyzed to identify themes and trends. This can be used to track whether the reasons why individuals stay are consistent or if are they changing. This will ensure that the retention strategy remains up to date.

    Stay interview best practices:

    • Ideally is performed by managers, but can be performed by HR.
      • Ideally completed by managers as they are more familiar with their employees, have a greater reach, can hold meetings in a more informal setting, and will receive information first hand.
      • If conducted by managers, it’s a best practice to ensure that there is a central repository of themes so that you can identify if there are any trends in the responses, that consistent questions are asked, and that all of the information is in one place
    • Should be an informal conversation.
    • Should be conducted in a non-critical time in the business year.
    • Ask three types of questions:
      • What do you enjoy about working here?
      • What would you change about your working environment?
      • What would encourage or force you to leave the organization?
    • Interview a diverse employee base:
      • Demographics
      • Role
      • Performance level
      • Location
    Source: Talent Management & HT, 2013

    Leverage stay interviews

    Use Info-Tech’s Stay Interview Guide.

    Proactively identify opportunities to drive retention.

    The Stay Interview Guide helps managers conduct interviews with current employees, enabling the manager to understand:

    • The employee's current engagement level.
    • The employee's satisfaction with current role and responsibilities.
    • Suggestions for potential improvements.
    • An employee's intent to stay with the organization.

    Use this template to help you understand how you can best engage your employees and identify any challenges, in terms of moments that mattered, that negatively impacted their intention to stay at the organization.

    The image contains a screenshot of Info-Tech's Stay Interview Guide.

    2.3.1 Conduct stay interviews

    1. If you are using the Employee Experience Monitor, prepare for your stay interviews by reviewing your results and identifying if there have been any changes in the results over the previous six weeks. Identify which demographics have the highest and lowest engagement levels – and identify any changes in experience between different demographics.
    2. Identify a meeting schedule and cadence that seems appropriate for your stay interviews. For example, you likely will not do all staff at the same time and it may be beneficial to space out your meetings throughout the year. Select a candidate for your first stay interview and invite them for a one-on-one meeting. If it’s unusual for you to meet with this employee, we recommend providing some light context around the rationale, such as that you are looking for opportunities to strengthen the organizational culture and better understand how you can improve retention and engagement at the organization.
    3. Download the Stay Interview Template, review all of the questions beforehand, and identify the key questions that you want to ask in the meeting.
    • TIP: Even though this is called a “stay interview,” really it should be more of a conversation, and certainly not an interrogation. Know the questions you want to ask, and ask your staff member if it’s ok if you jot down some notes. It may even be beneficial to have the meeting outside of the office, over lunch, or out for coffee.
  • Hold your meeting with the employee and thank them for their time.
  • Following the meeting, send them a thank-you email to thank them for providing feedback, summarize your top three to five key takeaways from the meeting, verify with them that this aligns with their perspective, and see if they have anything else to add to the conversation. Identify any initiatives or changes that you will make as a result of the information – set a date for execution and follow-up.
  • If you are in the process of recruiting new employees to the organization, don’t forget to remind them of your referral program and ask if they might know of any candidates that would be a good fit for the organization.
  • Download the Stay Interview Guide

    Ten tips for best managing stay interviews

    Although stay interviews are meant to be informal, you should schedule them as you would any other meeting. Simply invite the employee for a chat.

    1. Step out of the office if possible. Opt for your local coffee shop, a casual lunch destination, or another public but informal location.
    2. Keep the conversation short, no more than 15 to 20 minutes. If there are any areas of concern that you think warrant action, ask the employee if they would like to discuss them another time. Suggest another meeting to delve deeper into specific issues.
    3. Be clear about the purpose of the conversation. Stay interviews are not performance reviews.
    4. Focus on what you can do for them. Ask about the employee’s preferences when it comes to feedback and communication (frequency, method, etc.) as well as development (preferences around methods, e.g. coaching or rotations, and personal goals).
    5. Be positive. Ask your employee what they like about their job and use positively framed questions.
    6. Ask about what they like doing. People enjoy talking about what they like to do. Ask employees about the talents and skills they would like to incorporate into their work duties.
    7. Show that you’re listening – paraphrase, ask for clarification, and use appropriate gestures.
    8. Refrain from taking notes during the meeting to preserve a conversational atmosphere.
    9. Pay attention to the employee’s body language and tone. If it appears that they are uncomfortable talking to you, stop the interview or pause to let them collect themselves.
    10. Be open to suggestions, but remember that you can’t control everything. If the employee brings up issues that are beyond your control, tell them that you will do all you can to improve the situation but can’t guarantee anything.

    Related Info-Tech Research

    Recruit and Retain People of Color in IT

    • To stay competitive, IT leaders need to be more involved and commit to a plan to recruit and retain people of color in their departments and organizations. A diverse team is an answer to innovation that can differentiate your company.
    • Treat recruiting and retaining a diverse team as a business challenge that requires full engagement. Info-Tech offers a targeted solution that will help IT leaders build a plan to attract, recruit, engage, and retain people of color.

    Recruit Top IT Talent

    • Changing workforce dynamics and increased transparency have shifted the power from employers to job seekers, stiffening the competition for talent.
    • Candidate expectations match high consumer expectations and affect the employer brand, the consumer brand, and overall organizational reputation. Delivering a positive candidate experience (CX2) is no longer optional.

    Acquire the Right Hires with Effective Interviewing

    • Talk is cheap. Hiring isn’t.
    • Gain insight into and understand the need for a strong interview process.
    • Strategize and plan your interview process.
    • Understand various hiring scenarios and how an interview process may be modified to reflect your organization’s scenario.

    Bibliography

    “4 Hiring Trends Technology Managers Need to Know.” Robert Half Talent Solutions, 4 Oct. 2021. Accessed 4 Feb. 2022.

    “89% of CIOs are concerned about Talent Retention: SOTD CIO.” 2016 Harvey Nash/KPMG CIO Survey, CIO From IDG, 12 Aug. 2016. Web.

    Angier, Michelle, and Beth Axelrod. “Realizing the power of talented women.” McKinsey Insights, Sept. 2014. Web.

    Beansontoast23. “Not being trained on my first dev job.” Reddit, 29 July 2016. Web.

    Birt, Martin. “How to develop a successful mentorship program: 8 steps.” Financial Post, 5 Dec. 2014. Web.

    Bort, Julie. “The 25 Best Tech Employers For Women [Ranked].” Business Insider, 18 Nov. 2014. Web.

    Bradford, Laurence. “15 of the Most Powerful Women in Tech.” The Balance Careers, Updated 4 Feb. 2018. Web.

    “Building A Stronger, Better, More Diverse eBay.” eBay Inc., 31 July 2014. Web.

    “Canada’s Best Employers 2015: The Top 50 Large Companies.” Canadian Business, 2014. Article.

    Cao, Jing, and Wei Xue. “What are the Best practices to Promote High-Ranking Female Employees Within Organizations?” Cornell University ILR School, Spring 2013. Web.

    Cheng, Roger. “Women in Tech: The Numbers Don't Add Up.” CNET, 6 May 2015. Web.

    “CIO Survey 2020: Everything Changed. Or Did It?” Harvey Nash and KPMG, 2020. Accessed 24 Feb. 2022.

    Daley, Sam. “Women in Tech Statistics Show the Industry Has a Long Way to Go.” Built In, 5 May 2021. Accessed 1 March 2022.

    Dixon-Fyle, Sundiatu, et al. “Diversity wins: How inclusion matters.” McKinsey & Company, 19 May 2020. Accessed 24 Feb. 2022.

    Donovan, Julia. “How to Quantify the Benefits of Enhancing Your Employee Experience.” Achievers Solution Inc., 21 Sept. 2021. Web.

    “Engage Me! Employee Engagement Explored.” SoftSolutions, 12 Jan. 2016. Web.

    Erb, Marcus. Global Employee Engagement Benchmark Study. Great Place to Work Institute, 29 Nov. 2021. Accessed 15 Feb. 2022.

    Garner, Mandy. “How to attract and recruit a more gender diverse team.” Working Mums, 4 March 2016. Web.

    Gaur, Shubhra. “Women in IT: Their path to the top is like a maze.” Firstpost, 28 Aug. 2015. Web.

    “Girls Gone Wired Subreddit.” Reddit, n.d. Web.

    Glassdoor Team. “10 Ways to Remove Gender Bias from Job Descriptions.” Glassdoor for Employers Blog, 9 May 2017. Web.

    Grant, Adam. “Impact and the Art of Motivation Maintenance: The Effects of Contact with Beneficiaries on Persistence Behavior.” Organizational Behavior and Human Decision Processes, vol. 103, no. 1, 2007, pp. 53-67. Accessed on ScienceDirect.

    IBM Smarter Workforce Institute. The Employee Experience Index. IBM Corporation, 2016. Web.

    ISACA. “Tech Workforce 2020: The Age and Gender Perception Gap.” An ISACA Global Survey Report, 2019. Accessed 17 Feb. 2022.

    Johnson, Stephanie K., David R. Hekman, and Elsa T. Chan. “If There’s Only One Woman in Your Candidate Pool, There’s Statistically No Chance She’ll Be Hired.” Harvard Business Review, 26 April 2016. Web.

    Kessler, Sarah. “Tech's Big Gender Diversity Push One Year In.” Fast Company, 19 Nov. 2015. Web.

    Kosinski, M. “Why You Might Want to Focus a Little Less on Hiring for Cultural Fit.” Recruiter.com, 11 Aug. 2015. Web.

    Krome, M. A. “Knowledge Transformation: A Case for Workforce Diversity.” Journal of Diversity Management (JDM), vol. 9, no. 2, Nov. 2014, pp. 103-110.

    Ladimeij, Kazim. “Why Staff Resign; the Psychology of Quitting.” The Career Café, 31 March 2017. Updated 9 Jan. 2018. Web.

    Loehr, Anne. “Why You Need a New Strategy For Retaining Female Talent.” ReWork, 10 Aug. 2015. Web.

    Lucas, Suzanne. “How Much Employee Turnover Really Costs You.” Inc., 30 Aug. 2013. Web.

    Marttila, Paula. “5 Step Action Plan To Attract Women Join Tech Startups.” LinkedIn, 10 March 2016. Web.

    Mayor, Tracy. “Women in IT: How deep is the bench?” Computerworld, 19 Nov. 2012. Web.

    McCracken, Douglas M. “Winning the Talent War for Women: Sometimes It Takes a Revolution.” Harvard Business Review, Nov.-Dec. 2000. Web.

    McDonald’s Careers. McDonald’s, n.d. Web.

    McFeely, Shane, and Ben Wigert. “This Fixable Problem Costs U.S. Businesses $1 Trillion.” Gallup, Inc., 31 March 2019. Accessed 4 March 2022.

    Morgan, Jacob. The Employee Experience Advantage: How to Win the War for Talent by Giving Employees the Workspaces they Want, the Tools they Need, and a Culture They Can Celebrate. John Wiley & Sons, Inc., 2017. Print.

    Napolitano, Amy. “How to Build a Successful Mentoring Program.” Training Industry, 20 April 2015. Web.

    Peck, Emily. “The Stats On Women In Tech Are Actually Getting Worse.” Huffington Post. 27 March 2015. Updated 6 Dec. 2017. Web. 20

    Porter, Jane. “Why Are Women Leaving Science, Engineering, And Tech Jobs?” Fast Company, 15 Oct. 2014. Web.

    Pratt, Siofra. “Emma Watson: Your New Recruitment Guru - How to: Attract, Source and Recruit Women.” SocialTalent, 25 Sept. 2014. Web.

    “RBC Diversity Blueprint 2012-2015.” 2012-2015 Report Card, RBC, 2015. Web.

    Richter, Felix. “Infographic: Women’s Representation in Big Tech.” Statista Infographics, 1 July 2021. Web.

    Rogers, Rikki. “5 Ways Companies Can Attract More Women (Aside From Offering to Freeze Their Eggs).” The Muse, n.d. Web.

    Sazzoid. “HOWTO recruit and retain women in tech workplaces.” Geek Feminism Wiki, 10 Jan. 2012. Updated 18 Aug. 2016. Web.

    Seiter, Courtney. “Why We Removed the Word ‘Hacker’ From Buffer Job Descriptions.” Buffer Open blog, 13 March 2015. Updated 31 Aug. 2018. Web.

    Serebrin, Jacob. “With tech giants like Google going after female talent, how can startups compete?” The Globe and Mail, 18 Jan. 2016. Updated 16 May 2018. Web.

    Snyder, Kieran. “Why women leave tech: It's the culture, not because 'math is hard'.” Fortune, 2 Oct. 2014. Web.

    Stackpole, Beth. “5 ways to attract and retain female technologists.” Computerworld, 7 March 2016. Web.

    Sullivan, John. “4 Stay Interview Formats You Really Should Consider.” Talent Management & HT, 5 Dec. 2013. Web.

    Syed, Nurhuda. “IWD 2021: Why Are Women Underrepresented in the C-Suite?” HRD America, 5 March 2021. Web.

    Sylvester, Cheryl. “How to empower women in IT (and beyond) on #InternationalWomenDay.” ITBUSINESS.CA, 31 March 2016. Web.

    “The Power of Parity: Advancing Women’s Equality in the United States.” McKinsey Global Institute, April 2016. Web.

    White, Cindy. “How to Promote Gender Equality in the Workplace.” Chron, 8 Aug. 2018. Web.

    White, Sarah. “Women in Tech Statistics: The Hard Truths of an Uphill Battle.” CIO From IDG Communication, Inc., 8 March 2021. Accessed 24 Feb. 2022.

    Identify the Components of Your Cloud Security Architecture

    • Buy Link or Shortcode: {j2store}354|cart{/j2store}
    • member rating overall impact: N/A
    • member rating average dollars saved: N/A
    • member rating average days saved: N/A
    • Parent Category Name: Security Strategy & Budgeting
    • Parent Category Link: /security-strategy-and-budgeting
    • Leveraging the cloud introduces IT professionals to a new world that they are tasked with securing. Consumers do not know what security services they need and when to implement them.
    • With many cloud vendors proposing to share the security responsibility, it can be a challenge for organizations to develop a clear understanding of how they can best secure their data off premises.

    Our Advice

    Critical Insight

    • Your cloud security architecture needs to be strategic, realistic, and based on risk. The NIST approach to cloud security is to include everything security into your cloud architecture to be deemed secure. However, you can still have a robust and secure cloud architecture by using a risk-based approach to identify the necessary controls and mitigating services for your environment.
    • The cloud is not the right choice for everyone. You’re not as unique as you think. Start with a reference model that is based on your risks and business attributes and optimize it from there.
    • Your responsibility doesn’t end at the vendor. Even if you outsource your security services to your vendors, you will still have security responsibilities to address.
    • Don’t boil the ocean; do what is realistic for your enterprise. Your cloud security architecture should be based on securing your most critical assets. Use our reference model to determine a launch point.
    • A successful strategy is holistic. Controlling for cloud risks comes from knowing what the risks are. Consider the full spectrum of security, including both processes and technologies.

    Impact and Result

    • The business is adopting a cloud environment and it must be secured, which includes:
      • Ensuring business data cannot be leaked or stolen.
      • Maintaining the privacy of data and other information.
      • Securing the network connection points.
      • Knowing the risks associated with the cloud and mitigating those risks with the appropriate services.
    • This blueprint and associated tools are scalable for all types of organizations within various industry sectors. It allows them to know what types of risk they are facing and what security services are strongly recommended to mitigate those risks.

    Identify the Components of Your Cloud Security Architecture Research & Tools

    Start Here – read the Executive Brief

    Read our concise Executive Brief to find out why you should create a cloud security architecture with security at the forefront, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Cloud security alignment analysis

    Explore how the cloud changes and whether your enterprise is ready for the shift to the cloud.

    • Identify the Components of Your Cloud Security Architecture – Phase 1: Cloud Security Alignment Analysis
    • Cloud Security Architecture Workbook

    2. Business-critical workload analysis

    Analyze the workloads that will migrated to the cloud. Consider the various domains of security in the cloud, considering the cloud’s unique risks and challenges as they pertain to your workloads.

    • Identify the Components of Your Cloud Security Architecture – Phase 2: Business-Critical Workload Analysis

    3. Cloud security architecture mapping

    Map your risks to services in a reference model from which to build a robust launch point for your architecture.

    • Identify the Components of Your Cloud Security Architecture – Phase 3: Cloud Security Architecture Mapping
    • Cloud Security Architecture Archive Document
    • Cloud Security Architecture Reference Model (Visio)
    • Cloud Security Architecture Reference Model (PDF)

    4. Cloud security strategy planning

    Map your risks to services in a reference architecture to build a robust roadmap from.

    • Identify the Components of Your Cloud Security Architecture – Phase 4: Cloud Security Strategy Planning
    • Cloud Security Architecture Communication Deck

    Infographic

    Workshop: Identify the Components of Your Cloud Security Architecture

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Cloud Security Alignment Analysis

    The Purpose

    Understand your suitability and associated risks with your workloads as they are deployed into the cloud.

    Key Benefits Achieved

    An understanding of the organization’s readiness and optimal service level for cloud security.

    Activities

    1.1 Workload Deployment Plan

    1.2 Cloud Suitability Questionnaire

    1.3 Cloud Risk Assessment

    1.4 Cloud Suitability Analysis

    Outputs

    Workload deployment plan

    Determined the suitability of the cloud for your workloads

    Risk assessment of the associated workloads

    Overview of cloud suitability

    2 Business-Critical Workload Analysis

    The Purpose

    Explore your business-critical workloads and the associated controls and mitigating services to secure them.

    Key Benefits Achieved

    Address NIST 800-53 security controls and the appropriate security services that can mitigate the risks appropriately.

    Activities

    2.1 “A” Environment Analysis

    2.2 “B” Environment Analysis

    2.3 “C” Environment Analysis

    2.4 Prioritized Security Controls

    2.5 Effort and Risk Dashboard Overview

    Outputs

    NIST 800-53 control mappings and relevancy

    NIST 800-53 control mappings and relevancy

    NIST 800-53 control mappings and relevancy

    Prioritized security controls based on risk and environmental makeup

    Mitigating security services for controls

    Effort and Risk Dashboard

    3 Cloud Security Architecture Mapping

    The Purpose

    Identify security services to mitigate challenges posed by the cloud in various areas of security.

    Key Benefits Achieved

    Comprehensive list of security services, and their applicability to your network environment. Documentation of your “current” state of cloud security.

    Activities

    3.1 Cloud Security Control Mapping

    3.2 Cloud Security Architecture Reference Model Mapping

    Outputs

    1. Cloud Security Architecture Archive Document to codify and document each of the associated controls and their risk levels to security services

    2. Mapping of the codified controls onto Info-Tech’s Cloud Security Architecture Reference Model for clear security prioritization

    4 Cloud Security Strategy Planning

    The Purpose

    Prepare a communication deck for executive stakeholders to socialize them to the state of your cloud security initiatives and where you still have to go.

    Key Benefits Achieved

    A roadmap for improving security in the cloud.

    Activities

    4.1 Cloud Security Strategy Considerations

    4.2 Cloud Security Architecture Communication Deck

    Outputs

    Consider the additional security considerations of the cloud for preparation in the communication deck.

    Codify all your results into an easily communicable communication deck with a clear pathway for progression and implementation of security services to mitigate cloud risks.

    Initiate Your Service Management Program

    • Buy Link or Shortcode: {j2store}398|cart{/j2store}
    • member rating overall impact: N/A
    • member rating average dollars saved: N/A
    • member rating average days saved: N/A
    • Parent Category Name: Service Management
    • Parent Category Link: /service-management
    • IT organizations continue attempting to implement service management, often based on ITIL, with limited success and without visible value.
    • More than half of service management implementations have failed beyond simply implementing the service desk and the incident, change, and request management processes.
    • Organizational structure, goals, and cultural factors are not considered during service management implementation and improvement.
    • The business lacks engagement and understanding of service management.

    Our Advice

    Critical Insight

    • Service management is an organizational approach. Focus on producing successful and valuable services and service outcomes for the customers.
    • All areas of the organization are accountable for governing and executing service management. Ensure that you create a service management strategy that improves business outcomes and provides the value and quality expected.

    Impact and Result

    • Identified structure for how your service management model should be run and governed.
    • Identified forces that impact your ability to oversee and drive service management success.
    • Mitigation approach to restraining forces.

    Initiate Your Service Management Program Research & Tools

    Start here – read the Executive Brief

    Read this Executive Brief to understand why service management implementations often fail and why you should establish governance for service management.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Identify the level of oversight you need

    Use Info-Tech’s methodology to establish an effective service management program with proper oversight.

    • Service Management Program Initiation Plan
    [infographic]

    Lay the Strategic Foundations of Your Applications Team

    • Buy Link or Shortcode: {j2store}171|cart{/j2store}
    • member rating overall impact: N/A
    • member rating average dollars saved: N/A
    • member rating average days saved: N/A
    • Parent Category Name: Architecture & Strategy
    • Parent Category Link: /architecture-and-strategy
    • As an application leader, you are expected to quickly familiarize yourself with the current state of your applications environment.
    • You need to continuously demonstrate effective leadership to your applications team while defining and delivering a strategy for your applications department that will be accepted by stakeholders.

    Our Advice

    Critical Insight

    • The applications department can be viewed as the face of IT. The business often portrays the value of IT through the applications and services they provide and support. IT success can be dominantly driven by the application team’s performance.
    • Conflicting perceptions lead to missed opportunities. Being transparent on how well applications are supporting stakeholders from both business and technical perspectives is critical. This attribute helps validate that technical initiatives are addressing the right business problems or exploiting new value opportunities.

    Impact and Result

    • Get to know what needs to be changed quickly. Use Info-Tech’s advice and tools to perform an assessment of your department’s accountabilities and harvest stakeholder input to ensure that your applications operating model and portfolio meets or exceeds expectations and establishes the right solutions to the right problems.
    • Solidify the applications long-term strategy. Adopt best practices to ensure that you are striving towards the right goals and objectives. Not only do you need to clarify both team and stakeholder expectations, but you will ultimately need buy-in from them as you improve the operating model, applications portfolio, governance, and tactical plans. These items will be needed to develop your strategic model and long-term success.
    • Develop an action plan to show movement for improvements. Hit the ground running with an action plan to achieve realistic goals and milestones within an acceptable timeframe. An expectations-driven roadmap will help establish the critical structures that will continue to feed and grow your applications department.

    Lay the Strategic Foundations of Your Applications Team Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should develop an applications strategy, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Get to know your team

    Understand your applications team.

    • Lay the Strategic Foundations of Your Applications Team – Phase 1: Get to Know Your Team
    • Applications Strategy Template
    • Applications Diagnostic Tool

    2. Get to know your stakeholders

    Understand your stakeholders.

    • Lay the Strategic Foundations of Your Applications Team – Phase 2: Get to Know Your Stakeholders

    3. Develop your applications strategy

    Design and plan your applications strategy.

    • Lay the Strategic Foundations of Your Applications Team – Phase 3: Develop Your Applications Strategy
    [infographic]

    Workshop: Lay the Strategic Foundations of Your Applications Team

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Get to Know Your Team

    The Purpose

    Understand the expectations, structure, and dynamics of your applications team.

    Review your team’s current capacity.

    Gauge the team’s effectiveness to execute their operating model.

    Key Benefits Achieved

    Clear understanding of the current responsibilities and accountabilities of your teams.

    Identification of improvement opportunities based on your team’s performance.

    Activities

    1.1 Define your team’s role and responsibilities.

    1.2 Understand your team’s application and project portfolios.

    1.3 Understand your team’s values and expectations.

    1.4 Gauge your team’s ability to execute your operating model.

    Outputs

    Current team structure, RACI chart, and operating model

    Application portfolios currently managed by applications team and projects currently committed to

    List of current guiding principles and team expectations

    Team effectiveness of current operating model

    2 Get to Know Your Stakeholders

    The Purpose

    Understand the expectations of stakeholders.

    Review the services stakeholders consume to support their applications.

    Gauge stakeholder satisfaction of the services and applications your team provides and supports.

    Key Benefits Achieved

    Grounded understanding of the drivers and motivators of stakeholders that teams should accommodate.

    Identification of improvement opportunities that will increase the value your team delivers to stakeholders.

    Activities

    2.1 Understand your stakeholders and applications services.

    2.2 Define stakeholder expectations.

    2.3 Gauge stakeholder satisfaction of applications services and portfolio.

    Outputs

    Expectations stakeholders have on the applications team and the applications services they use

    List of applications expectations

    Stakeholder satisfaction of current operating model

    3 Develop Your Applications Strategy

    The Purpose

    Align and consolidate a single set of applications expectations.

    Develop key initiatives to alleviate current pain points and exploit existing opportunities to deliver new value.

    Create an achievable roadmap that is aligned to organizational priorities and accommodate existing constraints.

    Key Benefits Achieved

    Applications team and stakeholders are aligned on the core focus of the applications department.

    Initiatives to address the high priority issues and opportunities.

    Activities

    3.1 Define your applications expectations.

    3.2 Investigate your diagnostic results.

    3.3 Envision your future state.

    3.4 Create a tactical plan to achieve your future state.

    3.5 Finalize your applications strategy.

    Outputs

    List of applications expectations that accommodates the team and stakeholder needs

    Root causes to issues and opportunities revealed in team and stakeholder assessments

    Future-state applications portfolio, operating model, supporting people, process, and technologies, and applications strategic model

    Roadmap that lays out initiatives to achieve the future state

    Completed applications strategy

    IT Governance

    • Buy Link or Shortcode: {j2store}22|cart{/j2store}
    • Related Products: {j2store}22|crosssells{/j2store}
    • Up-Sell: {j2store}22|upsells{/j2store}
    • member rating overall impact: 9.2/10
    • member rating average dollars saved: $124,127
    • member rating average days saved: 37
    • Parent Category Name: Strategy and Governance
    • Parent Category Link: /strategy-and-governance
    Read our concise Executive Brief to find out why you may want to redesign your IT governance, Review our methodology, and understand how we can support you in completing this process.

    Mitigate the Risk of Cloud Downtime and Data Loss

    • Buy Link or Shortcode: {j2store}412|cart{/j2store}
    • member rating overall impact: N/A
    • member rating average dollars saved: N/A
    • member rating average days saved: N/A
    • Parent Category Name: DR and Business Continuity
    • Parent Category Link: /business-continuity
    • Senior leadership is asking difficult questions about the organization’s dependency on third-party cloud services and the risk that poses.
    • IT leaders have limited control over third-party incidents and that includes cloud services. Yet they are on the hot seat when cloud services go down.
    • While vendors have swooped in to provide resilience options for the more-common SaaS solutions, it is not the case for all cloud services.

    Our Advice

    Critical Insight

    • No control over the software does not mean no recovery options. Solutions range from designing an IT workaround using alternate technologies to pre-defined third-party service continuity options (e.g. see options for O365) to business workarounds.
    • Even where there is limited control, you can at least define an incident response plan to streamline notification, assessment, and implementation of workarounds. Leadership wants more options than simply waiting for the service to come back online.
    • At a minimum, IT’s responsibility is to identify and communicate risk to senior leadership. That starts with a vendor review to identify SLA issues and overall resilience gaps.

    Impact and Result

    • Follow a structured process to assess cloud resilience risk.
    • Identify opportunities to mitigate risk – at the very least, ensure critical data is protected.
    • Summarize cloud services risk, mitigation options, and incident response for senior leadership.

    Mitigate the Risk of Cloud Downtime and Data Loss Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Mitigate the Risk of Cloud Downtime and Data Loss – Step-by-step guide to assess risk, identify risk mitigation options, and create an incident response plan.

    Even where there is limited control, you can define an incident response plan to streamline notification, assessment, and implementation of workarounds.

    • Mitigate the Risk of Cloud Downtime and Data Loss Storyboard

    2. Cloud Services Incident Risk and Mitigation Review – Review your key cloud vendors’ SLAs, incident preparedness, and data protection strategy.

    At a minimum, IT’s responsibility is to identify and communicate risk to senior leadership. That starts with a vendor review to identify SLA and overall resilience gaps.

    • Cloud Services Incident Risk and Mitigation Review Tool

    3. SaaS Incident Response Workflows – Use these examples to guide your efforts to create cloud incident response workflows.

    The examples illustrate different approaches to incident response depending on the criticality of the service and options available.

    • SaaS Incident Response Workflows (Visio)
    • SaaS Incident Response Workflows (PDF)

    4. Cloud Services Resilience Summary – Use this template to capture your results.

    Summarize cloud services risk, mitigation options, and incident response for senior leadership.

    • Cloud Services Resilience Summary
    [infographic]

    Further reading

    Mitigate the Risk of Cloud Downtime and Data Loss

    Resilience and disaster recovery in an increasingly Cloudy and SaaSy world.

    Analyst Perspective

    If you think cloud means you don’t need a response plan, then get your resume ready.

    Frank Trovato

    Most organizations are now recognizing that they can’t ignore the risk of a cloud outage or data loss, and the challenge is “what can I do about it?” since there is limited control.

    If you still think “it’s in the cloud, so I don’t need to worry about it,” then get your resume ready. When O365 goes down, your executives are calling IT, not Microsoft, for an answer of what’s being done and what can they do in the meantime to get the business up and running again.

    The key is to recognize what you can control and what actions you can take to evaluate and mitigate risk. At a minimum, you can ensure senior leadership is aware of the risk and define a plan for how you will respond to an incident, even if that is limited to monitoring and communicating status.

    Often you can do more, including defining IT workarounds, backing up your SaaS data for additional protection, and using business process workarounds to bridge the gap, as illustrated in the case studies in this blueprint.

    Frank Trovato
    Research Director, Infrastructure & Operations

    Info-Tech Research Group

    Use this blueprint to expand your DRP and BCP to account for cloud services

    As more applications are migrated to cloud-based services, disaster recovery (DR) and business continuity plans (BCP) must include an understanding of cloud risks and actions to mitigate those risks. This includes evaluating vendor and service reliability and resilience, security measures, data protection capabilities, and technology and business workarounds if there is a cloud outage or incident.

    Use the risk assessments and cloud service incident response plans developed through this blueprint to supplement your DRP and BCP as well as further inform your crisis management plans (e.g. account for cloud risks in your crisis communication planning).

    Overall Business Continuity Plan

    IT Disaster Recovery Plan

    A plan to restore IT application and infrastructure services following a disruption.

    Info-Tech’s Disaster Recovery Planning blueprint provides a methodology for creating the IT DRP. Leverage this blueprint to validate and provide inputs for your IT DRP.

    BCP for Each Business Unit

    A set of plans to resume business processes for each business unit.

    Info-Tech’s Develop a Business Continuity Plan blueprint provides a methodology for creating business unit BCPs as part of an overall BCP for the organization.

    Crisis Management Plan

    A plan to manage a wide range of crises, from health and safety incidents to business disruptions to reputational damage.

    Info-Tech’s Implement Crisis Management Best Practices blueprint provides a framework for planning a response to any crisis, from health and safety incidents to reputational damage.

    Executive Summary

    Your Challenge

    Common Obstacles

    Info-Tech’s Approach

    • Senior leadership is asking difficult questions about the organization’s dependency on third-party cloud services and the risk that poses.
    • Migrating to cloud services transfers much of the responsibility for day-to-day platform maintenance but not accountability for resilience.
    • IT leaders are often responsible for not just the organization’s IT DRP but also BCP and other elements of overall resilience. Cloud risk adds another element IT leaders need to consider.
    • IT leaders have limited control over third-party incidents and that includes cloud services. With SaaS services in particular, recovery or continuity options may be limited.
    • While vendors have swooped in to provide resilience options for the more common SaaS solutions, that is not the case for all cloud services.
    • Part of the solution is defining business process workarounds and that depends on cooperation from business leaders.
    • At a minimum, IT’s responsibility is to identify and communicate risk to senior leadership. That starts with a vendor review to identify SLA and overall resilience gaps.
    • Adapt how you approach downtime and data loss risk, particularly for SaaS solutions where there is limited or no control over the system.
    • Even where there is limited control, you can define an incident response plan to streamline notification, assessment, and implementation of workarounds. Leadership wants more options than simply waiting for the service to come back online.

    Info-Tech Insight

    Asking vendors about their DRP, BCP, and overall resilience has become commonplace. Expect your vendors to provide answers so you can assess risk. Furthermore, your vendor may have additional offerings to increase resilience or recommendations for third parties who can further assist your goals of improving cloud service resilience.

    Key deliverable

    Cloud Services Resilience Summary

    Provide leadership with a summary of cloud risk, downtime workarounds implemented, and additional data protection.

    The image contains a screenshot of the Cloud Services Resilience Summary.

    Additional tools and templates in this blueprint

    Cloud Services Incident Risk and Mitigation Review Tool

    Use this tool to gather vendor input, evaluate vendor SLAs and overall resilience, and track your own risk mitigation efforts.

    The image contains a screenshot of the Cloud Services Incident Risk and Mitigation Review Tool.

    SaaS Incident Response Workflows

    Use the examples in this document as a model to develop your own incident response workflows for cloud outages or data loss.

    The image contains a screenshot of the SaaS Incident Response Workflows.

    This blueprint will step you through the following actions to evaluate and mitigate cloud services risk

    1. Assess your cloud risk
    • Review your cloud services to determine potential impact of downtime/data loss, vendor SLA gaps, and vendor’s current resilience.
  • Identify options to mitigate risk
    • Explore your cloud vendor’s resilience offerings, third-party solutions, DIY recovery options, and business workarounds.
  • Create an incident response plan
    • Document your cloud risk mitigation strategy and incident response plan, which might include a failover strategy, data protection, and/or business continuity.

    Cloud Risk Mitigation

    Identify options to mitigate risk

    Create an incident response plan

    Assess risk

    Phase 1: Assess your cloud risk

    Phase 1

    Phase 2

    Phase 3

    Assess your cloud risk

    Identify options to mitigate risk

    Create an incident response plan

    Cloud does not guarantee uptime

    Public cloud services (e.g. Azure, GCP, AWS) and popular SaaS solutions experience downtime every year.

    A few cloud outage examples:

    • Microsoft Azure AD outage, March 15, 2022:
      Many users could not log into O365, Dynamics, or the Azure Portal.
      Cause: software change.
    • Three AWS outages in December 2021: December 7 (Netflix and others impacted), December 15 (Duo, Zoom, Slack, others), December 20 (Slack, Epic Games, others). Cause: network issues, power outage.
    • Salesforce outage, May 12, 2022: Users could not access the Lightning platform. Cause: expired certificate.

    Cloud availability

    • Migrating to cloud services can improve availability, as they typically offer more resilience than most organizations can afford to implement themselves.
    • However, having multiple data centers, zones, and regions doesn’t prevent all outages, as we see every year with even the largest cloud vendors.

    DR challenges for IaaS, PaaS, and cloud-native

    While there are limits to what you control, often traditional “failover” DR strategy can apply.

    High-level challenges and resilience options:

    • IaaS: No control over the hardware, but you can failover to another region. This is fairly similar to traditional DR.
    • PaaS: No control over the software platform (e.g. SQL server as a service), but you can back up your data and explore vendor options to replicate your environment.
    • Cloud-native applications: As with PaaS, you can back up your data and explore vendor options to replicate your environment.

    Plan for resilience

    • Include DR requirements when designing cloud service implementation. For example, for IaaS solutions, identify what data would need to be replicated and what services may need to be “always on” (e.g. database services where high-availability is demanded).
    • Similarly, for PaaS and cloud-native solutions, consult your vendor regarding options to build in resilience options (e.g. ability to failover to another environment).

    DR challenges for SaaS solutions

    SaaS is the biggest challenge because you have no control over any part of the base application stack.

    High-level challenges and resilience options:

    • No control over the hardware (or the facility, maintenance processes, and so on).
    • No control over the base application (control is limited to configuration settings and add-on customizations or integrations).
    • Options to back up your data will depend on the service.

    Note: The rest of this blueprint is focused primarily on SaaS resilience due to the challenges listed here. For other cloud services, leverage traditional DR strategies and vendor management to mitigate risk (as summarized on the previous slides).

    Focus on what you can control

    • For SaaS solutions in particular, you must toss out traditional DR. If Salesforce has an outage, you won’t be involved in recovering the system.
    • Instead, DR for SaaS needs to focus on improving resilience where you do have control and implementing business workarounds to bridge the gap.

    Evaluate your cloud services to clarify your specific risks

    Time and money is limited, so focus first on cloud services that are most critical and evaluate the vendors’ SLA and existing resilience capabilities.

    The activities on the next two slides will evaluate risk through two approaches:

    Activity 1: Estimate potential impact of downtime and data loss to quantify the risk and determine which cloud services are most critical and need to be prioritized. This is done through a business impact analysis that assesses:

    • Impact on revenue or costs (if applicable).
    • Impact on reputation (e.g. customer impact).
    • Impact on regulatory compliance and health and safety (if applicable).

    Activity 2: Review the vendor to identify risks and gaps. Specifically, evaluate the following:

    • Incident Management SLAs (e.g. does the SLA include RTO/RPO commitments? Do they meet your requirements?)
    • Incident Response Preparedness (e.g. does the vendor have a DRP, BCP, and security incident response plan?)
    • Data Protection (e.g. does their backup strategy and data security meet your standards?)

    Activity 1: Quantify potential impact and prioritize cloud services using a business impact analysis (BIA)

    1-3 hours

    1. Download the latest version of our DRP BIA: DRP Business Impact Analysis Tool. The tool includes instructions.
    2. Include the cloud services you want to assess in the list of applications/systems (see the tool excerpt below), and follow the BIA methodology outlined in the Create a Right-Sized Disaster Recovery Plan blueprint.
    3. Use the results to quantify potential impact and prioritize your efforts on the most-critical cloud services.

    The image contains a screenshot of the DRP Business Impact Analysis Tool.

    Materials
    • DRP BIA Tool
    Participants
    • Core group of IT management and staff who can provide a well-rounded perspective on potential impact. They will create the first draft of the BIA.
    • Review the draft BIA with relevant business leaders to refine and validate the results.

    Activity 2: Review your key cloud vendors’ SLAs, incident preparedness, and data protection strategy

    1-3 hours

    Use the Cloud Services Incident Risk and Mitigation Review Tool as follows:

    1. Send the Vendor Questionnaire tab to your cloud vendors to gather input, and review your existing agreements.
    2. Copy the vendor responses into the tool (see the instructions in the tool) and evaluate. See the example excerpt below.
    3. Identify action items to clarify gaps or address risks. Some action items might not be defined yet and will need to wait until you have had a chance to further explore risk mitigation options.

    The image contains a screenshot of the Cloud Services Incident Risk and Mitigation Review Tool.

    Materials
    • Cloud Services Incident Risk and Mitigation Review Tool
    Participants
    • Core group of IT management and staff tasked with evaluating and improving cloud services’ resilience.

    Phase 2: Identify options to mitigate risk

    Phase 1

    Phase 2

    Phase 3

    Assess your cloud risk

    Identify options to mitigate risk

    Create an incident response plan

    Consult your vendor to identify options to improve resilience, as a starting point

    Your vendor might also be able to suggest third parties that offer additional support, backup, or service continuity options.

    • The Vendor Questionnaire tab in the Cloud Services Incident Risk and Mitigation Review Tool includes a section at the bottom where your vendor can name additional options to improve resilience (e.g. premium support packages, potentially their own DR services).
    • If your vendor has not completed that part of the questionnaire, meet with them to discuss this. Asking service vendors about resilience has become commonplace, so they should be prepared to answer questions about their own offerings and potentially can name trusted third-party vendors who can further assist you.
    • Leverage Info-Tech’s advisory services to evaluate options outlined by your vendor and potential third-party options (e.g. enterprise backup solutions that support backing up SaaS data).

    Some SaaS solutions have plenty of resilience options; others not so much

    • The pervasiveness of O365 has led vendors to close the service continuity gap, with options to send and receive email during an outage and back up your data.
    • With many SaaS solutions, there isn’t going to be a third-party service continuity option, but you might still be able to at least back up your data and implement business process workarounds to close the service gap.

    Example SaaS risk and mitigation: O365

    Risk

    • Several outages every year (e.g. MS Teams July 20, 2022).
    • SLA exceptions include “Scheduled Downtime,” which can occur with just five days’ notice.
    • The Recycling Bin is your data backup, depending on your setup.

    Options to mitigate risk (not an exhaustive list):

    • Third-party solutions for email service continuity.
    • Several backup vendors (e.g. Veeam, Rubrik) can protect most of your O365 suite.
    • Business continuity workarounds leveraging synced OneDrive, SharePoint, and Outlook (access to calendar invites).

    Example SaaS risk and mitigation: Salesforce

    Risk

    • Downtime has been infrequent, but Salesforce did have a major outage in May 2021 (DNS issue) and May 2022 (expired certificate).
    • At the time of this writing, the Main Services Agreement does not commit to a specific uptime value and specifies the usual exclusions.
    • Similarly, there are limited commitments regarding data protection.

    Options to mitigate risk (not an exhaustive list):

    • Salesforce provides a backup and restore service offering.
    • In addition, some third-party vendors support backing up Salesforce data for additional protection against data corruption or data loss.
    • Business continuity workarounds can further reduce the impact of downtime (e.g. record updates in MS Word and leverage Outlook for contact info until Salesforce is recovered).

    Establish a baseline standard for risk mitigation, regardless of cloud service

    At a minimum, set a goal to review vendor risk at least annually, define standard processes for monitoring outages, and review options to back up your SaaS data.

    Example baseline standard for cloud risk mitigation

    • Review vendor risk at least annually. This includes reviewing SLAs, vendor’s incident preparedness (e.g. do they have a current DRP, BCP, and Security IRP?), and the vendor’s data protection strategy.
    • Incident response plans must include, at a minimum, steps to monitor vendor outage and communicate status to relevant stakeholders. Where possible, business process workarounds are defined to bridge the service gap.
    • For critical data (based on your BIA and an evaluation of risk), maintain your own backups of SaaS data for additional protection.

    Embed risk mitigation standards into existing IT operations

    • Include specific SLA requirements, including incident management processes, in your RFP process and annual vendor review.
    • Define cloud incident response in your incident management procedures.
    • Include cloud data considerations in your backup strategy reviews.

    Phase 3: Create an incident response plan

    Phase 1

    Phase 2

    Phase 3

    Assess your cloud risk

    Identify options to mitigate risk

    Create an incident response plan

    Activity 1: Review the example incident response workflows and case studies as a starting point

    1-3 hours

    1. Review the SaaS Incident Response Workflows examples. The examples illustrate different approaches to incident response depending on the criticality of the service and options available.
    2. Review the case studies on the next few slides, which further illustrate the resilience and incident response solutions implemented.
    3. Note the key elements:
    • Detection
    • Assessment
    • Monitoring status / contacting the vendor
    • Communication with key stakeholders
    • Invoking workarounds, if applicable

    Example SaaS Incident Response Workflow Excerpt

    The image contains a screenshot of an example of the SaaS Incident Response Workflow Excerpt.
    Materials
    • SaaS Incident Response Workflows examples
    Participants
    • Core group of IT management and staff tasked with evaluating and improving cloud services’ resilience.
    • Relevant business process owners to provide input and define business workarounds, where applicable.

    Case Study 1: Recovery plan for critical fundraising event

    If either critical SaaS dependency fails, the following plan is executed:

    1. Donors are redirected to a predefined alternate donation page hosted by a different service. The alternate page connects to the backup payment processing service (with predefined integrations).
    2. Marketing communications support the redirect.
    3. While the backup solution doesn’t gather as much data, the payment details provide enough information to follow up with donors where necessary.

    Criticality justified a failover option

    The Annual Day of Giving generates over 50% of fundraising for the year. It’s critically dependent on two SaaS solutions that host the donation page and payment processing.

    To mitigate the risk, the organization implemented the ability to failover to an alternate “environment” – much like a traditional DR solution – supported by workarounds to manage data collection.

    Case Study 2: Protecting customer data

    Daily exports from a SaaS-hosted donations site reduce potential data loss:

    1. Daily exports to a CRM support donor profile updates and follow-ups (tax receipts, thank-you letters, etc.).
    2. The exports also mitigate the risk of data loss due to an incident with the SaaS-hosted donation site.
    3. This company is exploring more-frequent exports to further reduce the risk of data loss.

    Protecting your data gives you options

    For critical data, do you want to rely solely on the vendor’s default backup strategy?

    If your SaaS vendor is hit by ransomware or if their backup frequency doesn’t meet your needs, having your own data backup gives you options.

    It can also support business process workarounds that need to access that data while waiting for SaaS recovery.

    Case Study 3: Recovery plan for payroll

    To enable a more accurate payroll workaround, the following is done:

    1. After each payroll run, export the payroll data from the SaaS solution to a secure location.
    2. If there is a SaaS outage when payroll must be submitted, the exported data can be modified and converted to an ACH file.
    3. The ACH file is submitted to the bank, which has preapproved this workaround.

    BCP can bridge the gap

    When leadership looks to IT to mitigate cloud risk, include BCP in the discussion.

    Payroll is a good example where the best recovery option might be a business continuity workaround.

    IT often still has a role in business continuity workarounds, as in this case study: specifically, providing a solution to modify and convert the payroll data to an ACH file.

    Activity 2: Run tabletop planning exercises as a starting point to build your incident response plan

    1-3 hours

    1. Follow the tabletop planning instructions provided in the Create a Right-Sized Disaster Recovery Plan blueprint.
    2. Run the exercise for each cloud service. Keep the scenario generic at first (e.g. cloud service is down with no reported root cause) so you can focus on your response. Capture response steps and gaps.
    3. Add complexity in subsequent exercises (e.g. data loss plus downtime), and use that to expand and refine the workflow as needed.
    4. Use the resulting workflows as the core piece of your incident response plan.
    5. Supplement the workflow with relevant checklists or procedures. At this point you can choose to incorporate this into your DRP or BCP or maintain these documents as supplements to those plans.
      See the DRP Case Study and BCP Case Study for an example of DRP-BCP documentation.

    Example tabletop planning results excerpt with gaps identified

    The image contains an example tabletop planning results excerpt with gaps identified.

    Materials
    • SaaS Incident Response Workflows examples
    Participants
    • Core group of IT management and staff tasked with evaluating and improving cloud services’ resilience.
    • Review results with relevant business process owners to provide input and define business workarounds where applicable.

    Activity 3: Summarize cloud services resilience to inform senior leadership of current risks and mitigation efforts

    1-3 hours

    1. Use the Cloud Services Resilience Summary example as a template to capture the following:
    • The results of your vendor review (i.e. incident management SLAs, incident response preparedness, data protections strategy).
    • The current state of your downtime workarounds and additional data loss protection.
    • Your baseline standard for cloud services risk mitigation.
    • Summary of resilience, risks, workarounds, and data loss protection for each individual cloud service that you have reviewed.
  • Present the results to senior leadership to:
    • Highlight risks to inform business decisions to mitigate or accept those risks.
    • Summarize actions already taken to mitigate risks.
    • Communicate next steps (e.g. action items to address remaining risks).

    Cloud Services Resilience Summary – Table of Contents

    The image contains a screenshot of Cloud Services Resilience Summary – Table of Contents.
    Materials
    • Cloud Services Resilience Summary
    Participants
    • Core group of IT management and staff tasked with evaluating and improving cloud services’ resilience.
    • Review results with relevant business process owners to provide input and define business workarounds where applicable.

    Summary: For cloud services, after evaluating risk, IT must adapt how they approach risk mitigation

    1. Identify failover options where possible
    • A failover strategy is possible for many cloud services (e.g. IaaS replication to another region, or failing over SaaS to an alternate solution as in case study 1).
  • At least protect your data
    • Explore supplementary backup options to protect against ransomware, data corruption, or data loss and support business continuity workarounds (see case study 2).
  • Leverage BCP to close the gap
    • This doesn’t absolve IT of its role in mitigating cloud incident risk, but business process workarounds can bridge the gap where IT options are limited (see case study 3).

    Related Info-Tech Research

    IT DRP Maturity Assessment

    Get an objective assessment of your DRP program and recommendations for improvement.

    Create a Right-Sized Disaster Recovery Plan

    Close the gap between your DR capabilities and service continuity requirements.

    Develop a Business Continuity Plan

    Streamline the traditional approach to make BCP development manageable and repeatable.

    Implement Crisis Management Best Practices

    Don’t be another example of what not to do. Implement an effective crisis response plan to minimize the impact on business continuity, reputation, and profitability.

    Select Software With the Right Satisfaction Drivers in Mind

    • Buy Link or Shortcode: {j2store}606|cart{/j2store}
    • member rating overall impact: N/A
    • member rating average dollars saved: N/A
    • member rating average days saved: N/A
    • Parent Category Name: Selection & Implementation
    • Parent Category Link: /selection-and-implementation
    • Software selection needs to provide satisfaction. Across the board, satisfaction is easy to achieve in the short term, but long-term satisfaction is much harder to attain. It’s not clear what leads to long-term satisfaction, and it’s even more difficult to determine which software continuously delivers on key satisfaction drivers to support the business.

    Our Advice

    Critical Insight

    • Software satisfaction drops over time. After the initial purchase, the novelty factor of new software begins to wane, and only long-term satisfaction drivers sustain satisfaction after five years.
    • Surface-level satisfaction has immediate effects, but it only provides satisfaction in the short term. Deep satisfaction has a lasting impact that can shape organizational satisfaction and productivity in meaningful ways.
    • Empower IT decision makers with knowledge about what drives satisfaction in the top five and bottom five software vendors in spotlighted categories.

    Impact and Result

    • Reorient discussion around how software is implemented around satisfaction rather than what’s in fashion.
    • Identify software satisfaction drivers that provide deep satisfaction to get the most out of software over the long term.
    • Appreciate the best from the rest and learn which software categories and brands buck the trend of declining satisfaction.

    Select Software With the Right Satisfaction Drivers in Mind Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Understand what drives user satisfaction

    Gain insight on the various factors that influence software satisfaction.

    • Select Software With the Right Satisfaction Drivers in Mind Storyboard

    2. Learn what provides deep satisfaction

    Reduce the size of your RFPs or skip them entirely to limit time spent watching vendor dog and pony shows.

    3. Appreciate what separates the best from the rest

    Narrow the field to four contenders prior to in-depth comparison and engage in accelerated enterprise architecture oversight.

    [infographic]

    Enterprise Application Selection and Implementation

    • Buy Link or Shortcode: {j2store}29|cart{/j2store}
    • Related Products: {j2store}29|crosssells{/j2store}
    • member rating overall impact: 9.0/10
    • member rating average dollars saved: $37,356
    • member rating average days saved: 34
    • Parent Category Name: Applications
    • Parent Category Link: /applications

    The challenge

    • Large scale implementations are prone to failure. This is probably also true in your company. Typically large endeavors like this overrun the budget, are late to deliver, or are abandoned altogether. It would be best if you manage your risks when starting such a new project.

    Our advice

    Insight

    • Large-scale software implementations continue to fail at very high rates. A recent report by McKinsey & Company estimates that 66% go over budget, 33% over time, and 17% delivered less value than expected. Most companies will survive a botched implementation, but 17% threatened the existence of the company involved.
    • With all the knowledge sharing that we have today with oodles of data at our disposal, we should expect IT-providers to have clear, standardized frameworks to handle these implementations. But projects that overrun by more than 200% still occur more often than you may think.
    • When you solicit a systems integrator (SI), you want to equip yourself to manage the SI and not be utterly dependent on their methodology.

    Impact and results 

    • You can assume proper accountability for the implementation and avoid over-reliance on the systems integrator.
    • Leverage the collective knowledge and advice of additional IT professionals
    • Review the pitfalls and lessons learned from failed integrations.
    • Manage risk at every stage.
    • Perform a self-assessment at various stages of the integration path.

    The roadmap

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    Executive Summary

    Determine the rations for your implementation

    See if a custom-of-the-shelf process optimization makes sense.

    • Storyboard: Govern and Manage an Enterprise Software Implementation (ppt)

    Prepare

    Determine the right (level of) governance for your implementation.

    • Large Software Implementation Maturity Assessment Tool (xls)
    • Project Success Measurement Tool (xls)
    • Risk Mitigation Plan Template (xls)

    Plan and analyze

    Prepare for the overall implementation journey and gather your requirements. Then conduct a stage-gate assessment of this phase.

    • Project Phases Entry and Exit Criteria Checklist Tool (xls)
    • Project Lessons Learned Document (doc)

    Design, build and deploy

    Conduct a stage-gate assessment after every step below.

    • Make exact designs of the software implementation and ensure that all stakeholders and the integrator completely understand.
    • Build the solution according to the requirements and designs.
    • Thoroughly test and evaluate that the implementation meets your business expectations. 
    • Then deploy

    Initiate your roadmap

    Review your dispositions to ensure they align with your goals. 

    • Build an Application Rationalization Framework – Phase 4: Initiate Your Roadmap (ppt)
    • Disposition Prioritization Tool (xls)

    Data and Analytics Trends 2023

    • Buy Link or Shortcode: {j2store}208|cart{/j2store}
    • member rating overall impact: 9.0/10 Overall Impact
    • member rating average dollars saved: After each Info-Tech experience, we ask our members to quantify the real-time savings, monetary impact, and project improvements our research helped them achieve.
    • member rating average days saved: Read what our members are saying
    • Parent Category Name: Business Intelligence Strategy
    • Parent Category Link: /business-intelligence-strategy

    Data is a unique resource that keeps growing, presenting opportunities along the way. CIOs and IT leaders can use rapidly evolving technologies and capabilities to harness this data and its value for the organization.

    IT leaders must prepare their teams and operations with the right knowledge, capabilities, and strategies to make sure they remain competitive in 2023 and beyond. Nine trends that expand on the three common Vs of data – volume, velocity, and variety – can help guide the way.

    Focus on trends that align with your opportunities and challenges

    The path to becoming more competitive in a data-driven economy differs from one company to the next. IT leaders should use the data and analytics trends that align most with their organizational goals and can lead to positive business outcomes.

    1. Prioritize your investments: Conduct market analysis and prioritize the data and analytics investments that will be critical to your business.
    2. Build a robust strategy: Identify a clear path between your data vision and business outcomes to build a strategy that’s a good fit for your organization.
    3. Inspire practical innovation: Follow a pragmatic approach to implementing trends that range from data gravity and democratization to data monetization and augmented analytics.

    Data and Analytics Trends 2023 Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Data and Analytics Trends Report 2023 – A report that explores nine data use cases for emerging technologies that can improve on capabilities needed to compete in the data-driven economy.

    Data technologies are rapidly evolving. Understanding data's art of the possible is critical. However, to adapt to these upcoming data trends, a solid data management foundation is required. This report explores nine data trends based on the proven framework of data V's: Volume, Velocity, Variety, Veracity, Value, Virtue, Visualization, Virality, and Viscosity.

    • Data and Analytics Trends Report 2023
    [infographic]

    Further reading

    Data and Analytics Trends Report 2023

    SOONER OR LATER, YOU WILL BE IN THE DATA BUSINESS!

    Nine Data Trends for 2023

    In this report, we explore nine data use cases for emerging technologies that can improve on capabilities needed to compete in the data-driven economy. Use cases combine emerging data trends and modernization of existing capabilities.

    1. VOLUME
      • Data Gravity
    2. VELOCITY
    • Democratizing Real-Time Data
  • VARIETY
    • Augmented Data Management
  • VERACITY
    • Identity Authenticity
  • VALUE
    • Data Monetization
  • VIRTUE
    • Adaptive Data Governance
  • VISUALIZATION
    • AI-Driven Storytelling & Augmented Analytics
  • VIRALITY
    • Data Marketplace
  • VISCOSITY
    • DevOps – DataOps – XOps

    VOLUME

    Data Gravity

    Trend 01 Demand for storage and bandwidth continues to grow

    When organizations begin to prioritize data, they first consider the sheer volume of data, which will influence data system design. Your data systems must consider the existing and growing volume of data by assessing industry initiatives such as digital transformation, Industry 4.0, IoT, consumer digital footprint, etc.

    The largest data center in the world is a citadel in Reno, Nevada, that stretches over 7.2 million square feet!

    Source: Cloudwards, 2022

    IoT devices will generate 79.4 zettabytes of data
    by 2025.

    Source: IDC, 2019

    There were about 97
    zettabytes of data generated worldwide in 2022.

    Source: “Volume of Data,” Statista, 2022

    VOLUME

    Data Gravity

    Data attracts more data and an ecosystem of applications and services

    SharePoint, OneDrive, Google Drive, and Dropbox offer APIs and integration opportunities for developers to enhance their products.

    Social media platforms thought about this early by allowing for an ecosystem of filters, apps, games, and effects that engage their users with little to no additional effort from internal resources.

    The image contains four logos. SharePoint, OneDrive, Google Drive, and Dropbox.

    VOLUME

    Data Gravity

    Focus on data gravity and avoid cloud repatriation

    Data gravity is the tendency of data to attract applications, services, and other data. A growing number of cloud migration decisions will be made based on the data gravity concept. It will become increasingly important in data strategies, with failure potentially resulting in costly cloud repatriations.

    Emerging technologies and capabilities:

    Data Lakehouse, Data Mesh, Data Fabric, Hybrid Data, Cloud Data, Edge Computing

    47%

    Centralized cloud storage going down in 2 years

    22%
    25%

    Hybrid storage (centralized + edge) going up in 2 years

    47%

    Source: CIO, 2022

    VOLUME

    Data Gravity

    What worked for terabytes is ineffective for petabytes

    When compared to on-premises infrastructure, cloud computing is less expensive and easier to implement. However, poor data replication and data gravity can significantly increase cloud costs to the point of failure. Data gravity will help organizations make better cloud migration decisions.

    It is also critical to recognize changes in the industry landscape. The goal of data processing and analytics is to generate the right data for users to act on. In most cases, the user is a human being, but in the case of autonomous driving (AD), the car takes on the role of the user (DXC Technology).

    To avoid cloud repatriation, it will become prudent for all organizations to consider data gravity and the timing of cloud migration.

    The image contains a diagram on data gravity.

    VELOCITY

    Democratizing Real-Time Data

    Trend 02 Real-time analytics presents an important differentiator

    The velocity element of data can be assessed from two standpoints: the speed at which data is being generated and how fast the organization needs to respond to the incoming information through capture, analysis, and use. Traditionally data was processed in a batch format (all at once or in incremental nightly data loads). There is a growing demand to process data continuously using streaming data-processing techniques.

    Emerging technologies and capabilities:

    Edge Computing

    Google announced it has a quantum computer that is 100 million times faster than any classical computer in its lab.

    Source: Science Alert, 2015

    The number of qubits in quantum computers has been increasing dramatically, from 2 qubits in 1998 to 128 qubits in 2019.

    Source: Statista, 2019

    IBM released a 433-qubit quantum chip named Osprey in 2022 and expects to surpass 1,000 qubits with its next chip, Condor, in 2023.

    Source: Nature, 2023

    VELOCITY

    Democratizing Real-Time Data

    Make data accessible to everyone in real time

    • 90% of an organization’s data is replicated or redundant.
    • Build API and web services that allow for live access to data.
    • Most social media platforms, like Twitter and Facebook, have APIs that offer access to incredible amounts of data and insights.

    VELOCITY

    Democratizing Real-Time Data

    Trend in Data Velocity

    Data democratization means data is widely accessible to all stakeholders without bottlenecks or barriers. Success in data democratization comes with ubiquitous real-time analytics. Google highlights a need to address democratization in two different frames:

    1. Democratizing stream analytics for all businesses to ensure real-time data at the company level.
    2. Democratizing stream analytics for all personas and the ability of all users to generate real-time insights.

    Emerging technologies and capabilities:

    Data Lakehouse, Streaming API Ecosystem, Industry 4.0, Zero-Copy Cloning

    Nearly 70% of all new vehicles globally will be connected to the internet by 2023.

    Source: “Connected light-duty vehicles,” Statista, 2022

    VELOCITY

    Democratizing Real-Time Data

    Enable real-time processing with API

    In the past, data democratization has largely translated into a free data set and open data portals. This has allowed the government to freely share data with the public. Also, the data science community has embraced the availability of large data sets such as weather data, stock data, etc. In the future, more focus will be on the combination of IoT and steaming analytics, which will provide better responsiveness and agility.

    Many researchers, media companies, and organizations now have easy access to the Twitter/Facebook API platform to study various aspects of human behavior and sentiments. Large technology companies have already democratized their data using real-time APIs.

    Thousands of sources for open data are available at your local municipalities alone.

    6G will push Wi-Fi connectivity to 1 terabyte per second! This is expected to become commercially available by 2030.

    VARIETY

    Augmented Data Management

    Trend 03 Need to manage unstructured data

    The variety of data types is increasingly diverse. Structured data often comes from relational databases, while unstructured data comes from several sources such as photos, video, text documents, cell phones, etc. The variety of data is where technology can drive business value. However, unstructured data also poses a risk, especially for external data.

    The number of IoT devices could rise to 30.9 billion by 2025.

    Source: “IoT and Non-IoT Connections Worldwide,” Statista, 2022

    The global edge computing market is expected to reach $250.6 billion by 2024.

    Source: “Edge Computing,” Statista, 2022

    Genomics research is expected to generate between 2 and 40 exabytes of data within the next decade.

    Source: NIH, 2022

    VARIETY

    Augmented Data Management

    Employ AI to automate data management

    New tools will enhance many aspects of data management:

    • Data preparation, integration, cataloging, and quality
    • Metadata management
    • Master data management

    Enabling AI-assisted decision-making tools

    The image contains logos of the AI-assisted decision-making tools. Informatica, collibra, OCTOPAI.

    VARIETY

    Augmented Data Management

    Trend in Data Variety

    Augmented data management will enhance or automate data management capabilities by leveraging AI and related advanced techniques. It is quite possible to leverage existing data management tools and techniques, but most experts have recognized that more work and advanced patterns are needed to solve many complex data problems.

    Emerging technologies and capabilities:

    Data Factory, Data Mesh, Data Fabric, Artificial Intelligence, Machine Learning

    VARIETY

    Augmented Data Management

    Data Fabric vs. Data Mesh: The Data Journey continues at an accelerated pace

    Data Fabric

    Data Mesh

    Data fabric is an architecture that facilitates the end-to-end integration of various data pipelines and cloud environments using intelligent and automated systems. It’s a data integration pattern to unify disparate data systems, embed governance, strengthen security and privacy measures, and provide more data accessibility to workers and particularly to business users.

    The data mesh architecture is an approach that aligns data sources by business domains, or functions, with data owners. With data ownership decentralization, data owners can create data products for their respective domains, meaning data consumers, both data scientists and business users, can use a combination of these data products for data analytics and data science.

    More Unstructured Data

    95% of businesses cite the need to manage unstructured data as a problem for their business.

    VERACITY

    Identity Authenticity

    Trend 04 Veracity of data is a true test of your data capabilities

    Data veracity is defined as the accuracy or truthfulness of a data set. More and more data is created in semi-structured and unstructured formats and originates from largely uncontrolled sources (e.g. social media platforms, external sources). The reliability and quality of the data being integrated should be a top concern. The veracity of data is imperative when looking to use data for predictive purposes. For example, energy companies rely heavily on weather patterns to optimize their service outputs, but weather patterns have an element of unpredictability.

    Data quality affects overall labor productivity by as much as 20%, and 30% of operating expenses are due to insufficient data.

    Source: Pragmatic Works, 2017

    Bad data costs up to
    15% to 25% of revenue.

    Source: MIT Sloan Management Review, 2017

    VERACITY

    Identity Authenticity

    Veracity of data is a true test of your data capabilities

    • Stop creating your own identity architectures and instead integrate a tried-and-true platform.
    • Aim for a single source of truth for digital identity.
    • Establish data governance that can withstand scrutiny.
    • Imagine a day in the future where verified accounts on social media platforms are available.
    • Zero-trust architecture should be used.

    VERACITY

    Identity Authenticity

    Trend in Data Veracity

    Veracity is a concept deeply linked to identity. As the value of the data increases, a greater degree of veracity is required: We must provide more proof to open a bank account than to make friends on Facebook. As a result, there is more trust in bank data than in Facebook data. There is also a growing need to protect marginalized communities.

    Emerging technologies and capabilities:

    Zero Trust, Blockchain, Data Governance, IoT, Cybersecurity

    The image contains a screenshot of Info-Tech's blueprint slide on Zero Trust.

    VERACITY

    Identity Authenticity

    The identity discussion is no longer limited to people or organizations. The development of new technologies, such as the IoT phenomenon, will lead to an explosion of objects, from refrigerators to shipping containers, coming online as well. If all these entities start communicating with each other, standards will be needed to establish who or what they are.

    IDENTITY
    IS

    Age

    Gender

    Address

    Fingerprint

    Face

    Voice

    Irises

    IDENTITY
    KNOWS

    Password

    Passphrase

    PIN

    Sequence

    IDENTITY
    HAS

    Access badge

    Smartcard

    Security token

    Mobile phone

    ID document

    IDENTITY
    DOES

    Motor skills

    Handwriting

    Gestures

    Keystrokes

    Applications use

    The IoT market is expected to grow 18% to 14.4 billion in 2022 and 27 billion by 2025.

    Source: IoT Analytics, 2022

    VALUE

    Data Monetization

    Trend 05 Not Many organization know the true value of their data

    Data can be valuable if used effectively or dangerous if mishandled. The rise of the data economy has created significant opportunities but also has its challenges. It has become urgent to understand the value of data, which may vary for stakeholders based on their business model and strategy. Organizations first need to understand ownership of their data by establishing a data strategy, then they must improve data maturity by developing a deeper understanding of data value.

    94% of enterprises say data is essential to business growth.

    Source: Find stack, 2021

    VALUE

    Data Monetization

    Start developing your data business

    • Blockbuster ran its business well, but Netflix transformed the video rental industry overnight!
    • Big players with data are catching up fast.
    • You don’t have to be a giant to monetize data.
    • Data monetization is probably closer than you think.
    • You simply need to find it, catalog it, and deliver it.

    The image contains logos of companies related to data monetization as described in the text above. The companies are Amazon Prime, Netflix, Disney Plus, Blockbuster, and Apple TV.

    VALUE

    Data Monetization

    Trend in Data Value

    Data monetization is the transformation of data into financial value. However, this does not imply selling data alone. Monetary value is produced by using data to improve and upgrade existing and new products and services. Data monetization demands an organization-wide strategy for value development.

    Emerging technologies and capabilities:

    Data Strategy, Data Monetization Strategy, Data Products

    Netflix uses big data to save $1 billion per year on customer retention.

    Source: Logidots, 2021

    VALUE

    Data Monetization

    Data is a strategic asset

    Data is beyond currency, assets, or commodities and needs to be a category
    of its own.

    • Data always outlives people, processes, and technology. They all come and go while data remains.
    • Oil is a limited resource. Data is not. Unlike oil, data is likely to grow over time.
    • Data is likely to outlast all other current popular financial instruments, including currency, assets, or commodities.
    • Data is used internally and externally and can easily be replicated or combined.

    Data monetization is currently in the speculative territory, which is unacceptable. It should instead be guided by sound data management theory.

    VIRTUE

    Adaptive Data Governance

    Trend 06 Five Core Virtues: Resilience, Humility, Grit, Liberal Education, Empathy (Forbes, 2020)

    We have become more and more dependent on data, analytics, and organizational protection policies. Data virtue is about leveraging data securely and ethically. This topic has become more critical with the advent of GDPR, the right to be forgotten, and related regulations. Data governance, which seeks to establish an oversight framework that manages the creation, acquisition, integrity, security, compliance, and quality of data, is essential for any organization that makes decisions about data.

    Cultural obstacles are the greatest barrier to becoming data-driven, according to 91.9% of executives.

    Source: Harvard Business Review, 2022

    Fifty million Facebook profiles were harvested for Cambridge Analytica in a major data breach.

    Source: The Guardian, 2018

    VIRTUE

    Adaptive Data Governance

    Encourage noninvasive and automated data governance

    • Data governance affects the entire organization, not just data.
    • The old model for data governance was slow and clumsy.
    • Adaptive data governance encourages faster decision making and a more collaborative approach to governance.
    • Agile data governance allows for faster and more flexible decision making.
    • Automated data governance will simplify execution across the organization.
    • It is great for compliance, quality, impact tracking, and cross-referencing and offers independence to data users.

    VIRTUE

    Adaptive Data Governance

    Trend in Data Virtue

    Adaptive data governance encourages a flexible approach that allows an organization to employ multiple data governance strategies depending on changing business situations. The other aspect of adaptive data governance is moving away from manual (and often slow) data governance and toward aggressive automation.

    Emerging technologies and capabilities:

    AI-Powered Data Catalog and Metadata Management,
    Automated Data Policy Enforcement

    “To effectively meet the needs and velocity of digital organizations and modern practices, IT governance must be embedded and automated where possible to drive success and value.”

    Source: Valence Howden, Info-Tech Research Group

    “Research reveals that the combination of AI and big data technologies can automate almost 80% of all physical work, 70% of data processing, and 64% of data collection tasks.”

    Source: Forbes, 2021

    VIRTUE

    Data Governance Automation

    Simple and easy Data Governance

    Tools are not the ultimate answer to implementing data governance. You will still need to secure stakeholders' buy-in and engagement in the data process. Data governance automation should be about simplifying the execution of roles and responsibilities.

    “When you can see where your data governance strategy can be improved, it’s time to put in place automation that help to streamline processes.”

    Source: Nintex, 2021

    VISUALIZATION

    AI-Driven Storytelling & Augmented Analytics

    Trend 07 Automated and augmented data storytelling is not that far away

    Today, data storytelling is led by the user. It’s the manual practice of combining narrative with data to deliver insights in a compelling form to assist decision makers in engaging with data and analytics. A story backed by data is more easily consumed and understood than a dashboard, which can be overwhelming. However, manual data storytelling has some major shortcomings.

    Problem # 1: Telling stories on more than just the insights noticed by people

    Problem # 2: Poor data literacy and the limitations of manual self-service

    Problem # 3: Scaling data storytelling across the business

    VISUALIZATION

    AI-Driven Storytelling & Augmented Analytics

    Use AI to enhance data storytelling

    • Tableau, Power BI, and many other applications already use
      AI-driven analytics.
    • Power BI and SharePoint can use AI to generate visuals for any SharePoint list in a matter of seconds.

    VISUALIZATION

    AI-Driven Storytelling & Augmented Analytics

    Trend in Data Visualization

    AI and natural language processing will drive future visualization and data storytelling. These tools and techniques are improving rapidly and are now designed in a streamlined way to guide people in understanding what their data means and how to act on it instead of expecting them to do self-service analysis with dashboards and charts and know what to do next. Ultimately, being able to understand how to translate emotion, tropes, personal interpretation, and experience and how to tell what’s most relevant to each user is the next frontier for augmented and automated analytics

    Emerging technologies and capabilities:

    AI-Powered Data Catalog and Metadata Management,
    Automated Data Policy Enforcement

    VISUALIZATION

    Data Storytelling

    Augmented data storytelling is not that far away

    Emotions are a cornerstone of human intelligence and decision making. Mastering the art of storytelling is not easy.

    Industry experts predict the combination of data storytelling with augmented and automated techniques; these capabilities are more than capable of generating and automating parts of a data story’s creation for end users.

    The next challenge for AI is translating emotion, tropes, personal interpretation, and experience into what is most essential to end users.

    Source: Yellowfin, 2021

    VIRALITY

    Data Marketplace

    Trend 08 Missing data marketplace

    Data virality measures data spread and popularity. However, for data virality to occur, an ecosystem comparable to that of traditional or modern digital marketplaces is required. Organizations must reevaluate their data strategies to ensure investment in appropriate data domains by understanding data virality. Data virality is the exact opposite of dark data.

    Dark data is “all the information companies collect in their regular business processes, don’t use, have no plans to use, but will never throw out.”

    Source: Forbes, 2019

    VIRALITY

    Data Marketplace

    Make data easily accessible

    • Making data accessible to a broader audience is the key to successful virality.
    • Data marketplaces provide a location for you to make your data public.
    • Why do this? Contributing to public data marketplaces builds credibility, just like contributing to public GitHub projects.
    • Big players like Microsoft, Amazon, and Snowflake already do this!
    • Snowflake introduced zero-copy cloning, which allows users to interact with source data without compromising the integrity of the original source.

    The image contains the logos of Microsoft, Amazon, and Snowflake.

    VIRALITY

    Data Marketplace

    Trend in Data Virality

    The data marketplace can be defined as a dynamic marketplace where users decide what has the most value. Companies can gauge which data is most popular based on usage and decide where to invest. Users can shop for data products within the marketplace and then join these products with other ones they’ve created to launch truly powerful data-driven projects.

    Emerging technologies and capabilities:

    AI-Powered Data Catalog and Metadata Management,
    Automated Data Policy Enforcement

    The image contains a screenshot of Info-Tech's Data-as-a-Service (DaaS) Framework.

    “Data is like garbage. You’d better know what you are going to do with it before you collect it.”

    – Mark Twain

    VIRALITY

    Data Marketplace

    Journey from siloed data platforms to dynamic data marketplaces

    Data remains a complex topic due to many missing foundational components and infrastructure. Interoperability, security, quality, discoverability, speed, and ease are some of those missing foundational components that most organizations face daily.

    Data lacks an ecosystem that is comparable to those of traditional assets or commodities. Data must be available in open or closed data marketplaces to measure its value. These data marketplaces are still in their infancy.

    “Data markets are an important component of the data economy that could unleash the full potential of data generated by the digital economy and human activity in general.”

    Source: ITU Journal, 2018

    VISCOSITY

    DevOps – DataOps – XOps

    Trend 09 Increase efficiency by removing bottlenecks

    Compared to water, a fluid with a high viscosity flows more slowly, like honey. Data viscosity measures the resistance to flow in a volume of data. The data resistance may come from other Vs (variety, velocity, etc.).

    VISCOSITY

    DevOps – DataOps – XOps

    Increase efficiency by removing bottlenecks

    Consider XOps for a second. It makes no difference what X is. What's important is matching operational requirements to enterprise capabilities.

    • For example, Operations must meet the demands of Sales – hence SalesOps
      or S&Op.
    • Development resources must meet the demands of Operations – hence DevOps.
    • Finally, Data must also meet the demand of Operations.

    These Operations guys are demanding!!

    VISCOSITY

    DevOps – DataOps – XOps

    Trend in Data Viscosity

    The merger of development (Dev) and IT Operations (Ops) started in software development with the concept of DevOps. Since then, new Ops terms have formed rapidly (AIOps, MLOps, ModelOps, PlatformOps, SalesOps, SecOps, etc.). All these methodologies come from Lean manufacturing principles, which seek to identify waste by focusing on eliminating errors, cycle time, collaboration, and measurement. Buzzwords are distractions, and the focus must be on the underlying goals and principles. XOps goals should include the elimination of errors and improving efficiencies.

    Emerging technologies and capabilities:

    Collaborative Data Management, Automation Tools

    VISCOSITY

    DataOps → Data Observability

    Data observability, a subcomponent of DataOps, is a set of technical practices, cultural norms, and architecture that enables low error rates. Data observability focuses on error rates instead of only measuring data quality at a single point in time.

    Data Quality Dimensions

    • Uniqueness
    • Timeliness
    • Validity
    • Accuracy
    • Consistency

    ERROR RATES

    Lateness: Missing Your SLA

    System Processing Issues

    Code Change That Broke Something

    Data Quality

    What’s next? Go beyond the buzzwords.

    Avoid following trends solely for the sake of following them. It is critical to comprehend the concept and apply it to your industry. Every industry has its own set of problems and opportunities.

    Highlight the data trends (or lack thereof) that have been most beneficial to you in your organizations. Follow Info-Tech’s approach to building a data practice and platform to develop your data capabilities through the establishment of data goals.

    The image contains a screenshot of Info-Tech's Build Your Data Pracrice and Platform.

    Research Authors

    Rajesh Parab Chris Dyck

    Rajesh Parab

    Director, Research & Advisory

    Data and Analytics

    Chris Dyck

    Research Lead

    Data and Analytics

    “Data technologies are rapidly evolving. Understanding what’s possible is critical. Adapting to these upcoming data trends requires a solid data management foundation.”

    – Rajesh Parab

    Contributing Experts

    Carlos Thomas John Walsh

    Carlos Thomas

    Executive Counselor

    Info-Tech Research Group

    John Walsh

    Executive Counselor

    Info-Tech Research Group

    Bibliography

    Bean, Randy. “Why Becoming a Data-Driven Organization Is So Hard.” Harvard Business Review, 24 Feb. 2022. Accessed Oct. 2022.
    Brown, Annie. “Utilizing AI And Big Data To Reduce Costs And Increase Profits In Departments Across An Organization.” Forbes, 13 April 2021.
    Accessed Oct. 2022.
    Burciaga, Aaron. “Five Core Virtues For Data Science And Artificial Intelligence.” Forbes, 27 Feb. 2020. Accessed Aug. 2022.
    Cadwalladr, Carole, and Emma Graham-Harrison. “Revealed: 50 million Facebook profiles harvested for Cambridge Analytica in major data breach.”
    The Guardian, 17 March 2018. Accessed Aug. 2022.
    Carlier, Mathilde. “Connected light-duty vehicles as a share of total vehicles in 2023.” Statista, 31 Mar. 2021. Accessed Oct. 2022.
    Carter, Rebekah. “The Ultimate List of Big Data Statistics for 2022.” Findstack, 22 May 2021. Accessed Oct. 2022.
    Castelvecchi, Davide. “Underdog technologies gain ground in quantum-computing race.” Nature, 6 Nov. 2023. Accessed Feb. 2023.
    Clark-Jones, Anthony, et al. “Digital Identity:” UBS, 2016. Accessed Aug 2022.
    “The Cost of Bad Data Infographic.” Pragmatic Works, 25 May 2017. Accessed Oct. 2022.
    Demchenko, Yuri, et al. “Data as Economic Goods: Definitions, Properties, Challenges, Enabling Technologies for Future Data Markets.“ ITU Journal: ICT Discoveries, Special Issue, no. 2, vol. 23, Nov. 2018. Accessed Aug 2022.
    Feldman, Sarah. ”20 Years of Quantum Computing Growth.” Statista, 6 May 2019. Accessed Oct. 2022.
    “Genomic Data Science.” NIH, National Human Genome Research Institute, 5 April 2022. Accessed Oct. 2022.

    Bibliography

    Hasbe, Sudhir, and Ryan Lippert. “The democratization of data and insights: making real-time analytics ubiquitous.” Google Cloud, 15 Jan. 2021.
    Accessed Aug. 2022.
    Helmenstine, Anne. “Viscosity Definition and Examples.” Science Notes, 3 Aug. 2021. Accessed Aug. 2022.
    “How data storytelling and augmented analytics are shaping the future of BI together.” Yellowfin, 19 Aug. 2021. Accessed Aug. 2022.
    “How Netflix Saves $1B Annually using AI?” Logidots, 24 Sept. 2021. Accessed Oct. 2022
    Hui, Kenneth. “The AWS Love/Hate Relationship with Data Gravity.” Cloud Architect Musings, 30 Jan. 2017. Accessed Aug 2022.
    ICD. “The Growth in Connected IoT Devices Is Expected to Generate 79.4ZB of Data in 2025, According to a New IDC Forecast.” Business Wire, 18 June 2019. Accessed Oct 2022.
    Internet of Things (IoT) and non-IoT active device connections worldwide from 2010 to 2025” Statista, 27 Nov. 2022. Accessed Nov. 2022.
    Koch, Gunter. “The critical role of data management for autonomous driving development.” DXC Technology, 2021. Accessed Aug. 2022.
    Morris, John. “The Pull of Data Gravity.” CIO, 23 Feb. 2022. Accessed Aug. 2022.
    Nield, David. “Google's Quantum Computer Is 100 Million Times Faster Than Your Laptop.” ScienceAlert, 9 Dec. 2015. Accessed Oct. 2022.
    Redman, Thomas C. “Seizing Opportunity in Data Quality.” MIT Sloan Management Review, 27 Nov. 2017. Accessed Oct. 2022.
    Segovia Domingo, Ana I., and Álvaro Martín Enríquez. “Digital Identity: the current state of affairs.” BBVA Research, 2018. Accessed Aug. 2022.

    Bibliography

    “State of IoT 2022: Number of connected IoT devices growing 18% to 14.4 billion globally.” IOT Analytics, 18 May 2022. Accessed. 14 Nov. 2022.
    Strod, Eran. “Data Observability and Monitoring with DataOps.” DataKitchen, 10 May 2021. Accessed Aug. 2022.
    Sujay Vailshery, Lionel. “Edge computing market value worldwide 2019-2025.” Statista, 25 Feb. 2022. Accessed Oct 2022.
    Sujay Vailshery, Lionel. “IoT and non-IoT connections worldwide 2010-2025.” Statista, 6 Sept. 2022. Accessed Oct. 2022.
    Sumina, Vladimir. “26 Cloud Computing Statistics, Facts & Trends for 2022.” Cloudwards, 7 June 2022. Accessed Oct. 2022.
    Taulli, Tom. “What You Need To Know About Dark Data.” Forbes, 27 Oct. 2019. Accessed Oct. 2022.
    Taylor, Linnet. “What is data justice? The case for connecting digital rights and freedoms globally.“ Big Data & Society, July-Dec 2017. Accessed Aug 2022.
    “Twitter: Data Collection With API Research Paper.” IvyPanda, 28 April 2022. Accessed Aug. 2022.
    “Using governance automation to reduce data risk.” Nintex, 15 Nov. 2021. Accessed Oct. 2022
    “Volume of data/information created, captured, copied, and consumed worldwide from 2010 to 2020, with forecasts from 2021 to 2025.” Statista, 8 Sept. 2022. Accessed Oct 2022.
    Wang, R. “Monday's Musings: Beyond The Three V's of Big Data – Viscosity and Virality.” Forbes, 27 Feb. 2012. Accessed Aug 2022.
    “What is a data fabric?” IBM, n.d. Accessed Aug 2022.
    Yego, Kip. “Augmented data management: Data fabric versus data mesh.” IBM, 27 April 2022. Accessed Aug 2022.

    Quality Management

    • Buy Link or Shortcode: {j2store}45|cart{/j2store}
    • Related Products: {j2store}45|crosssells{/j2store}
    • member rating overall impact: N/A
    • member rating average dollars saved: N/A
    • member rating average days saved: N/A
    • Parent Category Name: Service Planning and Architecture
    • Parent Category Link: /service-planning-and-architecture
    Drive efficiency and agility with right-sized quality management

    Build Better Workflows

    • Buy Link or Shortcode: {j2store}496|cart{/j2store}
    • member rating overall impact: N/A
    • member rating average dollars saved: N/A
    • member rating average days saved: N/A
    • Parent Category Name: Service Desk
    • Parent Category Link: /service-desk

    Do you experience any of the following challenges:

    • You lack process documentation.
    • Your documentation lacks flowchart examples.
    • Your workflows have points of friction and need improvement.

    Our Advice

    Critical Insight

    • Don’t just document – target your future state as you document your workflows.
    • Find opportunities for automation, pinpoint key handoff points, and turn cold handoffs into warm handoffs

    Impact and Result

    • Understand the basics of documenting a workflow in flowchart format.
    • Run activities to revise and stress-test your workflows to improve their accuracy and effectiveness.
    • Ensure your workflows are part of a continuous improvement cycle – keep them up to date as a living document.

    Build Better Workflows Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Build Better Workflows – A step by step document that walks you through the process of convening a working group to design and update a process flowchart.

    Ask the right questions and pressure test the workflow so the documentation is as helpful as possible to all who consult it.

    • Build Better Workflows Storyboard

    2. Workflow Activity: An onboarding example for a completed flowchart review.

    Use this workflow as an example of the output of an onboarding workflow-improvement activity.

    • Workflow Activity: Onboarding Example (Visio)
    • Workflow Activity: Onboarding Example (PDF)
    [infographic]

    Further reading

    Build Better Workflows

    Go beyond draft one to refine and pressure test your process.

    Analyst Perspective

    Remove friction as you document workflows

    Emily Sugerman

    Emily Sugerman
    Research Analyst, Infrastructure & Operations

    Info-Tech Research Group

    You can’t mature processes without also documenting them. Process documentation is most effective when workflows are both written out and also visualized in the form of flow charts.

    Your workflows may appear in standard operating procedures, in business continuity and disaster recovery plans, or anywhere else a process’ steps need to be made explicit. Often, just getting something down on paper is a win. However, the best workflows usually do not emerge fully-formed out of a first draft. Your workflow documentation must achieve two things:

    • Be an accurate representation of how you currently operate or how you will operate in the near future as a target state.
    • Be the output of a series of refinements and improvements as the workflow is reviewed and iterated.

    This research will use the example of improving an onboarding workflow. Ask the right questions and pressure test the workflow so the documentation is as helpful as possible to all who consult it.

    Executive Summary

    Your Challenge

    Common Obstacles

    Info-Tech’s Approach

    • Your documentation lacks workflows entirely, or ...
    • Your workflows are documented in flowchart form but are not accurate, and/or ...
    • Your workflows are documented in flowchart form but contain points of friction and need process improvement.
    • Getting the relevant stakeholders together to contribute to workflow design and validate them.
    • Selecting the right detail level to include in the workflow – not too much and not too little.
    • Knowing the right questions to ask to review and improve your workflow flowcharts.

    Use this material to help

    • Understand the basics of documenting a workflow in flowchart format.
    • Run activities to revise and stress-test your workflows to improve their accuracy and effectiveness.
    • Ensure your workflows are part of a continuous improvement cycle – keep them up-to-date as a living document.

    Info-Tech Insight

    Don’t just document – target your future state as you document your workflows. Find opportunities for automation, pinpoint key handoff points, and turn cold handoffs into warm handoffs.

    Follow these steps to build, analyze, and improve the workflow

    The image contains a screenshot of a diagram that demonstrates the steps needed to build better workflows.

    Insight Summary

    Keep future state in mind.
    Don’t just document – target your future state as you document your workflows. Find opportunities for automation, pinpoint key handoff points, and turn cold handoffs into warm handoffs.

    Promote the benefits of documenting workflows as flowcharts.
    Foreground to the IT team how this will improve customer experience. End-users will benefit from more efficient workflows.

    Remember the principle of constructive criticism.
    Don’t be afraid to critique the workflow but remember this can be a team-building experience. Focus on how these changes will be mutually beneficial, not assigning blame for workflow friction.

    Don’t waste time building shelfware.
    Establish a review cadence to ensure the flowchart is a living document that people actually use.

    Benefits of building better workflows

    Risks of inadequate workflows

    Benefits of documented workflows

    • Lack of clear communication: If you don’t have workflows, you are losing out on an effective way to document and communicate processes.
    • Outdated documentation: If you do have workflows documented in standard operating procedures, they probably need to be updated unless you already consistently update documentation.
    • Facilitate knowledge transfer.
    • Standardize processes for service delivery consistency.
    • Optimize processes by discovering and improving points of friction within the workflow.
    • Improve transparency of processes to set expectations for other stakeholders.
    • Reduce risk.

    Why are visualized workflows useful?

    Use these talking points to build commitment toward documenting/updating processes.

    Risk reduction
    “Our outdated documentation is a risk, as people will assume the documented process is accurate.”

    Transparency
    “The activity of mapping our processes will bring transparency to everyone involved.”

    Accountability
    “Flow charts will help us clarify task ownership at a glance.”

    Accessibility
    “Some team members prefer diagrams over written steps, so we should provide both.”

    Knowledge centralization
    “Our flow charts will include links to other supporting documentation (checklists, vendor documentation, other flowcharts).”

    Role clarification
    “Separating steps into swim lanes can clarify different tiers, process stages, and ownership, while breaking down silos.”

    Communication
    To leadership/upper management: “This process flow chart quickly depicts the big picture.”

    Knowledge transfer
    “Flow charts will help bring new staff up to speed more quickly.”

    Consistency
    “Documenting a process standardizes it and enables everyone to do it in the same way.”

    Review what process mapping is

    A pictorial representation of a process that is used to achieve transparency.

    This research will use one specific example of an onboarding process workflow. Before drilling down into onboarding workflows specifically, review Info-Tech’s Process Mapping Guide for general guidance on what to do before you begin:

    • Know the purpose of process mapping.
    • Articulate the benefits of process mapping.
    • Recognize the risks of not process mapping.
    • Understand the different levels of processes.
    • Adopt BPMN 2.0 as a standard.
    • Consider tools for process mapping.
    • Select a process to map.
    • Learn methods to gather information.

    The image contains screenshots of the Process Mapping Guide.

    Download the Process Mapping Guide

    Select the workflow your team will focus upon

    Good candidates include:

    • Processes you don’t have documented and need to build from scratch.
    • An existing process that results in an output your users are currently dissatisfied with (if you run an annual IT satisfaction survey, use this data to find this information).
    • An existing process that is overly manual, lacks automation, and causes work slowdown for your staff.

    Info-Tech workflow examples

    Active Directory Processes

    Application Development Process

    Application Maintenance Process

    Backup Process

    Benefits Legitimacy Workflow

    Business Continuity Plan Business Process

    Business Continuity Plan Recovery Process

    Commitment Purchasing Workflow

    Coordinated Vulnerability Disclosure Process

    Crisis Management Process

    Data Protection Recovery Workflow

    Disaster Recovery Process

    Disaster Recovery Plan/Business Continuity Plan Review Workflow

    End-User Device Management Workflow Library

    Expense Process

    Event Management Process

    Incident Management and Service Desk Workflows

    MACD Workflow Mapping

    Problem Management Process

    Project Management Process

    Ransomware Response Process

    Sales Process for New Clients

    Security Policy Exception Process

    Self-Service Resolution Process

    Service Definition Process

    Service Desk Ticket Intake by Channel

    Software Asset Management Processes

    Target State Maintenance Workflow

    Example: Onboarding workflow

    Onboarding is a perennial challenge due to the large number of separate teams and departments who are implicated in the process.

    There can be resistance to alignment. As a result, everyone needs to be pulled in to see the big picture and the impact of an overly manual and disconnected process.

    Additionally, the quality of the overall onboarding process (of which IT is but one part) has a significant impact on the employee experience of new hires, and the long-term experience of those employees. This workflow is therefore often a good one to target for improvement.

    “Organizations with a standardized onboarding process experience 62% greater new hire productivity, along with 50% greater new hire retention.”1

    “Companies that focus on onboarding retain 50% more new employees than companies that don’t.”2

    1. Carucci, “To Retain New Hires, Spend More Time Onboarding Them,” 2018
    2. Uzialko, “What Does Poor Onboarding, 2023

    Tabletop exercise: Generate first draft

    In the tabletop exercise, your team will walk through your onboarding process step by step and document what happens at each stage. Prep for this meeting with the following steps:

    1. Identify roles: facilitator, notetaker, and participants. Determine who should be involved in the working group in addition to IT (HR, Hiring Team, Facilities, etc.).
    2. Decide what method of documentation you will use in the meeting. If meeting in person, cue cards are useful because they can be easily rearranged or inserted. If meeting remotely, the notetaker or facilitator will need to share their screen and capture each step with software (such as Visio, PowerPoint, or a whiteboarding software).
    3. Before you even begin mapping out the process, conduct a quick brainstorming session. What are your current challenges with it? What is working? Document on a whiteboard (electronic or hard copy).
    4. Document each step of the process as it currently happens. You will improve it later. Include task ownership.

    Roles

    Facilitator
    Tasks:

    • Guide discussion – restate contributors’ ideas, ask probing questions.
    • Keep group on track – cut off or redirect conversation when off track.

    Notetaker
    Tasks:

    • Ensure the steps are documented via the agreed-upon tools (e.g. cue cards). If the process is being documented in software, the notetaker may be solely responsible for documentation.
    • The notetaker may be the same person as the facilitator.

    Document your workflow challenges: Onboarding

    Brainstorm and document. Group similar challenges together to pull out themes.

    Lack of communication/expectation setting with users:

    Messy process, poor coordination among task owners:

    User experience affected:

    • Users submit onboarding requests with too little lead time.
    • HR/hiring manager does not include all necessary information when submitting new hire request.
    • Approvals are slowing down our ability to fulfill in a timely manner.
    • Lots of manual, repeated tasks.
    • Too much back and forth between technicians.
    • Procurement delays (supply chain challenges) leading to new user starting with no device/workaround.
    • Inconsistent resolution times for these types of requests.
    • Complaints about onboarding were one of the most frequently recurring issues in our most recent annual IT satisfaction survey.
    • Some of these complaints fall more to the responsibility of HR and direct managers, but some of the complaints relate to onboarding tasks not being completed by start date, which is our responsibility.

    Establish flowcharting standards

    If you don’t have existing flowchart standards, use the basic notation conventions used in the examples here.

    Basic notation convention shapes: Circle, oval, square, rectangle, diamond, thought bubble.

    Start, End, and Connector. Traditional flowcharting standards reserve this shape for connectors to other flowcharts or other points in the existing flowchart. Unified modeling language (UML) also uses the circle for start and end points.

    Start, End. Traditional flowcharting standards use this for start and end. However, Info-Tech recommends using the circle shape to reduce the number of shapes and avoid confusion with other similar shapes.

    Process Step. Individual process steps or activities (e.g. create ticket or escalate ticket). If it’s a series of steps, then use the sub-process symbol and flowchart the sub-process separately.

    Sub-Process. A series of steps. For example, a critical incident standard operating procedure (SOP) might reference a recovery process as one of the possible actions. Marking it as a sub-process, rather than listing each step within the critical incident SOP, streamlines the flowchart and avoids overlap with other flowcharts (e.g. the recovery process).

    Decision. Represents decision points, typically with yes/no branches, but you could have other branches depending on the question (e.g. a “Priority” question could branch into separate streams for Priority 1, 2, 3, 4, and 5 issues).

    Document/Report Output. For example, the output from a backup process might include an error log.

    Map the current process

    Prompt the working group with the following questions.

    • What happens when the ticket comes in? Who submits it? Where is it coming from? What are the trigger events? Are there any input channels we should eliminate?
    • What is the terminal event? Where does the workflow end?
    • Do we have a triage step?
    • Is the ticket prioritized? Does this need to be a step?
    • Do we create child tickets? Separate tasks for different teams? Do we create a primary/main ticket and sub-tickets? How should we represent this in the flowchart?
    • How should we represent escalations? How should we represent task ownership by different teams?
    • What are our decision points: points when the path can potentially branch (e.g. into yes/no branches)?

    Map the process: First pass

    The image contains a screenshot example of the first pass.

    Tabletop exercise: Revise workflow

    Time to review and revise the workflow. What gaps exist? How can you improve the process? What documentation gaps have been overlooked?

    Consider the following refinements for the onboarding workflow:

    • Identify missing steps
    • Clearly identify task ownership
    • Establish SLAs and timepoints
    • Capture/implement user feedback
    • Identify approval roadblocks
    • Identify communication points
    • Identify opportunities for automation
    • Create personas
    • Create onboarding checklist

    Roles

    Facilitator
    Tasks:

    • Guide discussion – restate contributors’ ideas, ask probing questions.
    • Keep group on track – cut off or redirect conversation when off track.

    Notetaker
    Tasks:

    • Ensure the steps are documented via the agreed-upon tools (e.g. cue cards). If the process is being documented in software, the notetaker may be solely responsible for documentation.
    • The notetaker may be the same person as the facilitator, but this takes some practice.

    Map the process: Critique draft

    The image contains a screenshot example of critique draft.

    Solicit feedback from the group.

    "

    • Our workflow is slowed down by hidden approvals that we haven’t mapped.
    • We have no efficient way to prevent submission of incomplete requests.
    • Our workflow doesn’t clearly show how different tasks are assigned to different teams.
    • We still don’t know how long this all takes.
    • We’re missing some tasks – what about including facilities?
    • We’re missing next steps for some of the decision points.
    "

    Review: Identify missing steps

    Consider the following refinements.

    Be complete.

    The workflow should surface tacit knowledge, so make it explicit (Haddadpoor et al.):

    • Where are the inputs coming from? Do you need to account for various input channels? Have you forgotten any?
    • Are there any input channels that you want to eliminate?
    • Have you overlooked any hardware, software, or services entitlements that should be called out?
    • Have all decision paths been worked through? Do you need to add any missing decision points?
    • Add information flows and annotations as needed.

    Review: Task ownership

    Identify task ownership.

    The flow chart will be more useful if it clearly identifies who does what in the process.

    • Consider organizing the sub-processes within the overall onboarding process into swim lanes, one for each team or group involved in the process.
    • Swim lanes help clarify who does what in the overall process (e.g. all the tasks completed by HR appear in the HR swim lane, all the tasks completed by service desk appear in the service desk swim lane).
    • They can also help draw attention to escalation points or handoff points between different teams. Assess the steps around the boundary of each swim lane. Does the working group experience/know of friction at these handoff points? What might solve it?
    • In what order should the tasks occur? What dependencies do they have?

    The image contains a screenshot of a model that demonstrates task ownership swim lanes.

    “Each task has an owner, and the task list is visible to the employee and other stakeholders, so there's visibility about whether each person has done their actions.”

    Matthew Stibbe, qtd. in Zapier, 2022

    Review: The time the workflow takes

    For onboarding, this means setting SLOs/SLAs and internal timepoints.

    Add internal timepoints for the major steps/tasks in the workflow. Begin to track these service level objectives and adjust as necessary.

    • Review old onboarding tickets and track how long each main step/task takes (or should take). Every additional approval risks adding days.
    • Consider where there are opportunities to increase automation or use templates to save time.
    • Zero in on which task within the onboarding workflow is slowing down the process.
    • Create an overall service level objective that communicates how many days the onboarding workflow is expected to take. Decide where escalations go when the SLA is breached.

    When you have validated the service level objectives are accurate and you can meet them an acceptable amount of time, communicate the overall SLA to your users. This will ensure they submit future onboarding requests to your team with enough lead time to fulfill the request. Try to place the SLA directly in the service catalog.

    “Tracking the time within the workflow can be a powerful way to show the working group why there is user dissatisfaction.”

    Sandi Conrad, Principal Advisory Director, Info-Tech Research Group

    Review: Capture user feedback

    For onboarding, this means implementing a transactional survey.

    The onboarding workflow will be subject to periodic reviews and continual improvement. Suggestions for improvement should come not only from the internal IT team, but also the users themselves.

    • Transactional surveys, launched at the close of a ticket, allow the ticket submitter to provide feedback on their customer service experience.
    • Onboarding tickets are somewhat more complex than the average incident or service request, since the ticket is often opened by one user (e.g. in HR) on behalf of another (the new employee).
    • Decide whose experience you want feedback on – the submitter of the request or the new user. Investigate your ITSM tool’s capabilities: is it possible to direct the survey to someone who is not the ticket submitter?
    Take Action on Service Desk Customer Feedback

    Use Info-Tech’s Take Action on Service Desk Customer Feedback for more guidance on creating these surveys.

    Review: Identify approval roadblocks

    For onboarding, approvals can be the main roadblock to fulfilling requests

    • How are the requests coming in? Do we have a predefined service catalog?
    • What kinds of approvals do we receive (manager, financial, legal, security, regulatory)? Ask the team to think about where there are instances of back and forth and clean that up.
    • Identify where approvals interrupt the technical flow.
      • Confirm that these approvals are indeed necessary (e.g. are certain approval requests ever declined? If not, follow up on whether they are necessary or whether some can be made into preapprovals).
      • Avoid putting agents in charge of waiting on or following up about approvals.
      • Investigate whether interruptive approvals can be moved.

    Review: Identify communication points

    A positive onboarding experience is an important part of a new employee’s success.

    Though IT is only one part of an employee’s onboarding experience, it’s an important part. Delays for hardware procurement and a lack of communication can lead to employee disengagement. Ask the team:

    • Are we communicating with our users when delays occur? When do delays occur most often?
    • How can we mitigate delays? Though we can’t resolve larger supply chain problems, can we increase stock in the meantime?
    • Can we start tracking delays to incorporate into the SLA
    • Do we offer loaner devices in the meantime?

    Place communication bullet points in the flow chart to indicate where the team will reach out to users to update or notify them of delays.

    Review: Identify opportunities for automation

    Where can we automate for onboarding?

    Identify when the process is dragged out due to waiting times (e.g. times when the technician can’t address the ticket right away).

    • Analyze the workflow to identify which tasks tend to stagnate because technician is busy elsewhere. Are these candidates for automation?
    • Is our ITSM tool capable of setting up automatically routed child tickets triggered by the main onboarding ticket? Does it generate a series of tasks? Is it a manual process? Which teams do these tasks/tickets go to?
    • Can we automate notifications if devices are delayed?
    • Can we use mobile device management for automated software installation?
    • If we have a robust service catalog, can we provide it to the users to download what they need? Or is this too many extra steps for our users?
    • Can we create personas to speed up onboarding?

    Avoid reinforcing manual processes, which make it even harder for departmental silos to work together.

    Review: Automation example – create personas

    Create role-based templates.

    Does HR know which applications our users need? Are they deferring to the manager, who then asks IT to simply duplicate an existing user?

    Personas are asset profiles that apply to multiple users (e.g. in a department) and that can be easily duplicated for new hires. You might create three persona groups in a department, with variations within each subgroup or title. To do this, you need accurate information upfront.

    Then, if you’re doing zero touch deployment, you can automate software to automatically load.

    Many HRIS systems have the ability to create a persona, and also to add users to the AD, email, and distribution groups without IT getting involved. This can alleviate work from the sysadmin. Does our HRIS do this?

    • Review old onboarding tickets. Do they include manual steps like setting up mailboxes, creating user accounts, adding to groups?
    • Investigate your ITSM tool’s onboarding template. Does it allow you to create a form through which to create dynamic required fields?
    • Identify the key information service desk needs from the department supervisor, or equivalent role, to begin the onboarding request – employee type, access level, hardware and software entitlements, etc.

    Revised workflow

    How does the group feel about the revised workflow?

    • Are any outputs still missing?
    • Can we add any more annotations to provide more context to someone reading this for the first time?
    • Do the task names follow a “verb-noun” format?
    • Are the handoffs clear?
    • Are some of the steps overly detailed compared to others?
    • Does it help resolve the challenges we listed?
    • Does it achieve the benefits we want to achieve?

    Download the Workflow Activity: Onboarding Example

    Remember the principle of constructive criticism.

    Don’t be afraid to critique the workflow but remember this can also be a team-building experience. Focus on how these changes will be mutually beneficial, not assigning blame for workflow friction.

    Post-review: Revised workflow

    The image contains a screenshot example of a revised workflow.

    Final check

    • Do we need to run this by Legal?
    • Have we included too many sub-processes? Not enough?
    • Is the flowchart easy to read and follow?

    Decide how often this workflow will be revised.

    • Is this workflow part of a larger piece of documentation that has a set review cadence? Where is it stored?
    • If not, what is a realistic time frame for regular review?
    • Who will own this process in an ongoing way and be in charge of convening a future review working group?

    Validation with stakeholders

    • What documentation does the flowchart belong to? When will you review it again?
    • Who do you need to validate the flowchart with?

    Share the flowchart and set up a review meeting.

    • Walk through the workflow with stakeholders who did not participate in building it.
    • Do they find it easy to follow?
    • Can they identify missing steps?

    Don’t waste time building shelfware.

    Establish a review cadence to ensure the flowchart is a living document that people actually use.

    Info-Tech offers various levels of support to best suit your needs

    DIY Toolkit

    “Our team has already made this critical project a priority, and we have the time and capability, but some guidance along the way would be helpful.”

    Guided Implementation

    “Our team knows that we need to fix a process, but we need assistance to determine where to focus. Some check-ins along the way would help keep us on track.”

    Workshop

    “We need to hit the ground running and get this project kicked off immediately. Our team has the ability to take this over once we get a framework and strategy in place.”

    Consulting

    “Our team does not have the time or the knowledge to take this project on. We need assistance through the entirety of this project.”

    Diagnostics and consistent frameworks used throughout all four options

    Bibliography

    Bushkill, Claire. “The top 5 ways to automate your onboarding checklist.” Rippling Blog. 18 Mar 2022. Accessed 29 Nov 2022. Ha https://www.rippling.com/blog/the-top-5-ways-to-automate-your-onboarding-checklist
    Carucci, Ron. “To Retain New Hires, Spend More Time Onboarding Them.” Harvard Business Review, 3 Dec 2018
    Haddadpoor, Asefeh, et al. “Process Documentation: A Model for Knowledge Management in Organizations.” Materia Socio-Medica, vol. 27, no. 5, Oct. 2015, pp. 347–50. PubMed Central, https://doi.org/10.5455/msm.2015.27.347-350.
    King, Melissa. “New hire checklist: An employee onboarding checklist template for 2022.” Zapier. 14 Jul 2022. Accessed 29 Nov 2022. https://zapier.com/blog/onboarding-checklist/
    Uzialko, Adam. “What Does Poor Onboarding Really Do to Your Team?” Business News Daily. 23 Jan 2023.
    https://www.manageengine.com/products/service-desk...

    Contributors

    Sandi Conrad, Principal Advisory Director, Infrastructure and Operations, Info-Tech Research Group

    Christine Coz, Executive Counselor, Info-Tech Research Group

    Allison Kinnaird, Practice Lead, Infrastructure and Operations, Info-Tech Research Group

    Natalie Sansone, Research Director, Infrastructure and Operations, Info-Tech Research Group

    Data Protection Notice

    Tymans Group BV processes personal information in compliance with this privacy statement. For further information, questions or comments on our privacy policy, please contact Gert Taeymans at https://tymansgroup.com/gdpr-contact.

    Purposes of the processing

    Tymans Group BV collects and processes customers’ personal data for customer and order management (customer administration, order / delivery follow-up, invoicing, solvency follow-up, profiling and the sending of marketing and personalised advertising).

    Legal foundation for the processing

    Personal data is processed based on several provisions of Article 6.1.

    (a)  consent, which you can revoke at any time,

    (b) required for the implementation of an agreement between you and Tymans Group BV, eg. when you enter into a contract with us,

    (c)  required to satisfy a legal obligation

    (f)  (required for the protection of our legitimate interest in entrepreneurship)] of the General Data Protection Regulation. An actual data item may be subject to multiple provisions.

    Insofar as the processing of personal data takes place based on Article 6.1. a) (consent), customers always have the right to withdraw the given consent.

    Transfer to third parties

    If required to achieve the set purposes, your personal data will be shared with other companies within the European Economic Area, which are linked directly or indirectly with Gert Taeymans BV or with any other partner of Tymans Group BV

    Tymans Group BV guarantees that these recipients will take the necessary technical and organisational measures for the protection of personal data.

    Third party categories that are subject to this provision are:

        Accounting
        Hosting
        Software Engineering (when you order websites or custom development with us)
        Social Media (only as part of Social Media Marketing contracted services by you)

    Due to the ECJ striking down the  EU-US Privacy Shield agreement, this leaves us with a open gap. The resulting implications and actions to take are not yet clear. You must be aware that one can argue that any data transfer from the EU towards the US is now in breach of the law. Other argue that necessary transfers are still allowed, whithout however defining, as far as we know, what "necessary" actually means. This website runs on servers within the EU. We also closely follow the opinions by the scholars and our regulator.

    Retention period

    Personal data processed for customer management will be stored for the time necessary to satisfy legal requirements (in terms of bookkeeping, among others).

    Right to inspection, improvement, deletion, limitation, objection and transferability of personal data

    You have at all times the right to inspect your personal data and can have it improved should it be incorrect or incomplete, have it removed, limit its processing an object to the processing of their personal data based on Article 6.1 (f), including profiling based on said provisions. Any personal data however that is needed for the legal processing of your order cannot be removed after you placed an order, as we need to keep it for legal purposes.

    Furthermore, you are entitled to obtain a copy of your personal data and to have said personal data forwarded to another company.

    In order to exercise the aforementioned rights, you are requested to send an e-mail the following address: dataprivacy@tymansgroup.com.

    Direct marketing

    You are entitled to object free of charge to the processing of any processing of their personal data aimed at direct marketing.

    Complaint

    You have the right to file a complaint with the Belgian Privacy Protection Commission (35 Rue de la Presse, 1000 Brussels - contact@adp-gba.be - 02/ 274 48 00 or 02/ 274 48 35).

    Activate Your Augmented Reality Initiative

    • Buy Link or Shortcode: {j2store}465|cart{/j2store}
    • member rating overall impact: 10.0/10 Overall Impact
    • member rating average dollars saved: After each Info-Tech experience, we ask our members to quantify the real-time savings, monetary impact, and project improvements our research helped them achieve.
    • member rating average days saved: Read what our members are saying
    • Parent Category Name: Customer Relationship Management
    • Parent Category Link: /customer-relationship-management
    • Augmented reality is a new technology and use cases are still emerging. Organizations have to work hard to stay ahead of the curve and predict how they will be impacted.
    • There are limited off-the-shelf augmented reality solutions in terms of business applications. IT not only needs to understand the emerging augmented reality hardware, but also the plethora of development platforms.

    Our Advice

    Critical Insight

    • Augmented reality presents a new avenue to solve problems that cannot be addressed efficiently with existing technology. It is a new tool that will impact the way you work.
    • Beyond addressing existing problems, augmented reality will provide the ability to differently execute business processes. Current processes have been designed with existing systems and capabilities in mind. Augmented reality impacts organizational design processes that are more complex.
    • As a technology with an evolving set of use cases, IT and the business must anticipate some of the challenges that may arise with the use of augmented reality (e.g. health and safety, application development, regulatory).

    Impact and Result

    • Our methodology addresses the possible issues by using a case-study approach to demonstrate the “art of the possible” for augmented reality.
    • With an understanding of augmented reality, it is possible to find applicable use cases for this emerging technology and get a leg up on competitors.
    • By utilizing Info-Tech’s Augmented Reality Use Case Picklist and the Augmented Reality Stakeholder Presentation Template, the IT team and their business stakeholders can confidently approach augmented reality adoption.

    Activate Your Augmented Reality Initiative Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why your organization should care about augmented reality’s potential to transform the workplace and how Info-Tech will support you as you identify and build your augmented reality use case.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Understand augmented reality

    Analyze the four key benefits of augmented reality to understand how the technology can resolve industry issues.

    • Activate Your Augmented Reality Initiative – Phase 1: Understand Augmented Reality
    • Augmented Reality Glossary

    2. Finding space for augmented reality

    Develop and prioritize use cases for augmented reality using Info-Tech’s AR Initiative Framework.

    • Activate Your Augmented Reality Initiative – Phase 2: Finding Space for Augmented Reality
    • Augmented Reality Use Case Picklist

    3. Communicate project decisions to stakeholders

    Present the augmented reality initiative to stakeholders and understand the way forward for the AR initiative.

    • Activate Your Augmented Reality Initiative – Phase 3: Communicate Project Decisions to Stakeholders
    • Augmented Reality Stakeholder Presentation Template
    [infographic]

    Workshop: Activate Your Augmented Reality Initiative

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Understand Augmented Reality and Its Use Cases

    The Purpose

    Understand the fundamentals of augmented reality technology and its real-world business applications.

    Key Benefits Achieved

    A prioritized list of augmented reality use cases.

    Activities

    1.1 Introduce augmented reality technology.

    1.2 Understand augmented reality use cases.

    1.3 Review augmented reality case studies.

    Outputs

    An understanding of the history and current state of augmented reality technology.

    An understanding of “the art of the possible” for augmented reality.

    An enhanced understanding of augmented reality.

    2 Conduct an Environmental Scan and Internal Review

    The Purpose

    Examine where the organization stands in the current competitive environment.

    Key Benefits Achieved

    Understanding of what is needed from an augmented reality initiative to differentiate your organization from its competitors.

    Activities

    2.1 Environmental analysis (PEST+SWOT).

    2.2 Competitive analysis.

    2.3 Listing of interaction channels and disposition.

    Outputs

    An understanding of the internal and external propensity for augmented reality.

    An understanding of comparable organizations’ approach to augmented reality.

    A chart with the disposition of each interaction channel and its applicability to augmented reality.

    3 Parse Critical Technology Drivers

    The Purpose

    Determine which business processes will be affected by augmented reality.

    Key Benefits Achieved

    Understanding of critical technology drivers and their KPIs.

    Activities

    3.1 Identify affected process domains.

    3.2 Brainstorm impacts of augmented reality on workflow enablement.

    3.3 Distill critical technology drivers.

    3.4 Identify KPIs for each driver.

    Outputs

    A list of affected process domains.

    An awareness of critical technology drivers for the augmented reality initiative.

    IT Operations Consulting

    Operations... make sure that the services and products you offer your clients are delivered in the most efficient way possible. IT Operations makes sure that the applications and infrastructure that your delivery depends on is solid.

    Gert Taeymans has over 20 years experience in directing the implementation and management of mission-critical services for businesses in high-volume international markets. Strong track record in risk management, crisis management including disaster recovery, service delivery and change & config management.

    Register to read more …

    Maximize Your American Rescue Plan Funding

    • Buy Link or Shortcode: {j2store}74|cart{/j2store}
    • member rating overall impact: 9.0/10 Overall Impact
    • member rating average dollars saved: $661,499 Average $ Saved
    • member rating average days saved: 8 Average Days Saved
    • Parent Category Name: Cost & Budget Management
    • Parent Category Link: /cost-and-budget-management
    • Will funding from COVID-19 stimulus opportunities mean more human and financial resources for IT?
    • Are there governance processes in place to successfully execute large projects?
    • What does a large, one-time influx of capital mean for keeping-the-lights-on budgets?
    • How will ARP funding impact your internal resourcing?
    • How can you ensure that IT is not left behind or an afterthought?

    Our Advice

    Critical Insight

    • Seek a one-to-many relationship between IT solutions and business problems. Use the central and overarching nature of IT to identify one solution to multiple business problems that span multiple programs, departments, and agencies.
    • Lack of specific guidance should not be a roadblock to starting. Be proactive by initiating the planning process so that you are ready to act as soon as details are clear.
    • IT involvement is the lynchpin for success. The pandemic has made this theme self-evident, and it needs to stay that way.
    • The fact that this funding is called COVID-19 relief might make you think you should only use it for recovery, but actually it should be viewed as an opportunity to help the organization thrive post-pandemic.

    Impact and Result

    • Shift IT’s role from service provider to innovator. Take ARP funding as a once-in-a-lifetime opportunity to create future enterprise capabilities by thinking big to consider IT innovation that can transform the business and its initiatives for the post-pandemic world.
    • Whether your organization is eligible for a direct or an indirect transfer, be sure you understand the requirements to apply for funding internally through a business case or externally through a grant application.
    • Gain the skills to execute the project with confidence by developing a comprehensive statement of work and managing your projects and vendor relationships effectively.

    Maximize Your American Rescue Plan Funding Research & Tools

    Use our research to help maximize ARP funding.

    Follow Info-Tech's approach to think big, align with the business, analyze budget and staffing, execute with confidence, and ensure compliance and reporting.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    [infographic]

    Workshop: Maximize Your American Rescue Plan Funding

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Think Big

    The Purpose

    Push the boundaries of conventional thinking and consider IT innovations that truly transform the business.

    Key Benefits Achieved

    A list of innovative IT opportunities that your IT department can use to transform the business

    Activities

    1.1 Discuss the objectives of ARP and what they mean to IT departments.

    1.2 Identify drivers for change.

    1.3 Review IT strategy.

    1.4 Augment your IT opportunities list.

    Outputs

    Revised IT vision

    List of innovative IT opportunities that can transform the business

    2 Align With the Business

    The Purpose

    Partner with the business to reprioritize projects and initiatives for the post-pandemic world.

    Key Benefits Achieved

    Assessment of the organization’s new and existing IT opportunities and alignment with business objectives

    Activities

    2.1 Assess alignment of current and new IT initiatives with business objectives.

    2.2 Review and update prioritization criteria for IT projects.

    Outputs

    Preliminary list of IT initiatives

    Revised project prioritization criteria

    3 Analyze IT Budget and Staffing

    The Purpose

    Identify IT budget deficits resulting from pandemic response and discover opportunities to support innovation through new staff and training.

    Key Benefits Achieved

    Prioritized shortlist of business-aligned IT initiative and projects

    Activities

    3.1 Classify initiatives into project categories using ROM estimates.

    3.2 Identify IT budget needs for projects and ongoing services.

    3.3 Identify needs for new staff and skills training.

    3.4 Determine business benefits of proposed projects.

    3.5 Prioritize your organization’s projects.

    Outputs

    Prioritized shortlist of business-aligned IT initiatives and projects

    4 Plan Next Steps

    The Purpose

    Tie IT expenditures to direct transfers or link them to ARP grant opportunities.

    Key Benefits Achieved

    Action plan to obtain ARP funding

    Activities

    4.1 Tie projects to direct transfers, where applicable.

    4.2 Align list of projects to indirect ARP grant opportunities.

    4.3 Develop an action plan to obtain ARP funding.

    4.4 Discuss required approach to project governance.

    Outputs

    Action plan to obtain ARP funding

    Project governance gaps

    Effectively Manage CxO Relations

    • Buy Link or Shortcode: {j2store}384|cart{/j2store}
    • member rating overall impact: N/A
    • member rating average dollars saved: N/A
    • member rating average days saved: N/A
    • Parent Category Name: Manage Business Relationships
    • Parent Category Link: /manage-business-relationships

    With the exponential pace of technological change, an organization's success will depend largely on how well CIOs can evolve from technology evangelists to strategic business partners. This will require CIOs to effectively broker relationships to improve IT's effectiveness and create business value. A confidential journal can help you stay committed to fostering productive relationships while building trust to expand your sphere of influence.

    Our Advice

    Critical Insight

    Highly effective executives have in common the ability to successfully balance three things: time, personal capabilities, and relationships. Whether you are a new CIO or an experienced leader, the relentless demands on your time and unpredictable shifts in the organization’s strategy require a personal game plan to deliver business value. Rather than managing stakeholders one IT project at a time, you need an action plan that is tailored for unique work styles.

    Impact and Result

    A personal relationship journal will help you:

    • Understand the context in which key stakeholders operate.
    • Identify the best communication approach to engage with different workstyles.
    • Stay committed to fostering relationships through difficult periods.

    Effectively Manage CxO Relations Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Effectively Manage CxO Relations Storyboard – A guide to creating a personal action plan to help effectively manage relationships across key stakeholders.

    Use this research to create a personal relationship journal in four steps:

    • Effectively Manage CxO Relations Storyboard

    2. Personal Relationship Management Journal Template – An exemplar to help you build your personal relationship journal.

    Use this exemplar to build a journal that is readily accessible, flexible, and easy to maintain.

    • Personal Relationship Management Journal Template

    Infographic

    Further reading

    Effectively Manage CxO Relations

    Make relationship management a daily habit with a personalized action plan.

    Analyst Perspective

    "Technology does not run an enterprise, relationships do." – Patricia Fripp

    As technology becomes increasingly important, an organization's success depends on the evolution of the modern CIO from a technology evangelist to a strategic business leader. The modern CIO will need to leverage their expansive partnerships to demonstrate the value of technology to the business while safeguarding their time and effort on activities that support their strategic priorities. CIOs struggling to transition risk obsolescence with the emergence of new C-suite roles like the Digital Transformation Officer, Chief Digital Officer, Chief Data Officer, and so on.

    CIOs will need to flex new social skills to accommodate diverse styles of work and better predict dynamic situations. This means expanding beyond their comfort level to acquire new social skills. Having a clear understanding of one's own work style (preferences, natural tendencies, motivations, and blind spots) is critical to identify effective communication and engagement tactics.

    Building trust is an art. Striking a balance between fulfilling your own goals and supporting others will require a carefully curated approach to navigate the myriad of personalities and work styles. A personal relationship journal will help you stay committed through these peaks and troughs to foster productive partnerships and expand your sphere of influence over the long term.

    Photo of Joanne Lee
    Joanne Lee
    Principal, Research Director, CIO Advisory
    Info-Tech Research Group

    Executive Summary

    Your Challenge

    In today's unpredictable markets and rapid pace of technological disruptions, CIOs need to create business value by effectively brokering relationships to improve IT's performance. Challenges they face:

    • Operate in silos to run the IT factory.
    • Lack insights into their stakeholders and the context in which they operate.
    • Competing priorities and limited time to spend on fostering relationships.
    • Relationship management programs are narrowly focused on associated change management in IT project delivery.

    Common Obstacles

    Limited span of influence.

    Mistaking formal roles in organizations for influence.

    Understanding what key individuals want and, more importantly, what they don't want.

    Lack of situational awareness to adapt communication styles to individual preferences and context.

    Leveraging different work styles to create a tangible action plan.

    Perceiving relationships as "one and done."

    Info-Tech's Approach

    A personal relationship journal will help you stay committed to fostering productive relationships while building trust to expand your sphere of influence.

    • Identify your key stakeholders.
    • Understand the context in which they operate to define a profile of their mandate, priorities, commitments, and situation.
    • Choose the most effective engagement and communication strategies for different work styles.
    • Create an action plan to monitor and measure your progress.

    Info-Tech Insight

    Highly effective executives have in common the ability to balance three things: time, personal capabilities, and relationships. Whether you are a new CIO or an experienced leader, the relentless demand on your time and unpredictable shifts in the organization's strategy will require a personal game plan to deliver business value. This will require more than managing stakeholders one IT project at a time: It requires an action plan that fosters relationships over the long term.

    Key Concepts

    Stakeholder Management
    A common term used in project management to describe the successful delivery of any project, program, or activity that is associated with organizational change management. The goal of stakeholder management is intricately tied to the goals of the project or activity with a finite end. Not the focus of this advisory research.

    Relationship Management
    A broad term used to describe the relationship between two parties (individuals and/or stakeholder groups) that exists to create connection, inclusion, and influence. The goals are typically associated with the individual's personal objectives and the nature of the interaction is seen as ongoing and long-term.

    Continuum of Commitment
    Info-Tech's framework that illustrates the different levels of commitment in a relationship. It spans from active resistance to those who are committed to actively supporting your personal priorities and objectives. This can be used to baseline where you are today and where you want the relationship to be in the future.

    Work Style
    A reference to an individual's natural tendencies and expectations that manifest itself in their communication, motivations, and leadership skills. This is not a behavior assessment nor a commentary on different personalities but observable behaviors that can indicate different ways people communicate, interact, and lead.

    Glossary
    CDxO: Chief Digital Officer
    CDO: Chief Data Officer
    CxO: C-Suite Executives

    The C-suite is getting crowded, and CIOs need to foster relationships to remain relevant

    The span of influence and authority for CIOs is diminishing with the emergence of Chief Digital Officers and Chief Data Officers.

    63% of CDxOs report directly to the CEO ("Rise of the Chief Digital Officer," CIO.com)

    44% of organizations with a dedicated CDxO in place have a clear digital strategy versus 22% of those without a CDxO (KPMG/Harvey Nash CIO Survey)

    The "good news": CIOs tend to have a longer tenure than CDxOs.

    A diagram that shows the average tenure of C-Suites in years.
    Source: "Age and Tenure of C-Suites," Korn Ferry

    The "bad news": The c-suite is getting overcrowded with other roles like Chief Data Officer.

    A diagram that shows the number of CDOs hired from 2017 to 2021.
    Source: "Chief Data Officer Study," PwC, 2022

    An image of 7 lies technology executives tell ourselves.

    Info-Tech Insight

    The digital evolution has created the emergence of new roles like the Chief Digital Officer and Chief Data Officer. They are a response to bridge the skill gap that exists between the business and technology. CIOs need to focus on building effective partnerships to better communicate the business value generated by technology or they risk becoming obsolete.

    Create a relationship journal to effectively manage your stakeholders

    A diagram of relationship journal

    Info-Tech's approach

    From managing relationships with friends to key business partners, your success will come from having the right game plan. Productive relationships are more than managing stakeholders to support IT initiatives. You need to effectively influence those who have the potential to champion or derail your strategic priorities. Understanding differences in work styles is fundamental to adapting your communication approach to various personalities and situations.

    A diagram that shows from 1.1 to 4.1

    A diagram of business archetypes

    Summary of Insights

    Insight 1: Expand your sphere of influence
    It's not just about gaining a volume of acquaintances. Figure out where you want to spend your limited time, energy, and effort to develop a network of professional allies who will support and help you achieve your strategic priorities.

    Insight 2: Know thyself first and foremost
    Healthy relationships start with understanding your own working style, preferences, and underlying motivations that drive your behavior and ultimately your expectations of others. A win/win scenario emerges when both parties' needs for inclusion, influence, and connection are met or mutually conceded.

    Insight 3: Walk a mile in their shoes
    If you want to build successful partnerships, you need to understand the context in which your stakeholder operates: their motivations, desires, priorities, commitments, and challenges. This will help you adapt as their needs shift and, moreover, leverage empathy to identify the best tactics for different working styles.

    Insight 4: Nurturing relationships is a daily commitment
    Building, fostering, and maintaining professional relationships requires a daily commitment to a plan to get through tough times, competing priorities, and conflicts to build trust, respect, and a shared sense of purpose.

    Related Info-Tech Research

    Supplement your CIO journey with these related blueprints.

    Photo of First 100 Days as CIO

    First 100 Days as CIO

    Photo of Become a Strategic CIO

    Become a Strategic CIO

    Photo of Improve IT Team Effectiveness

    Improve IT Team Effectiveness

    Photo of Become a Transformational CIO

    Become a Transformational CIO

    Executive Brief Case Study

    Logo of Multicap Limited

    • Industry: Community Services
    • Source: Scott Lawry, Head of Digital

    Conversation From Down Under

    What are the hallmarks of a healthy relationship with your key stakeholders?
    "In my view, I work with partners like they are an extension of my team, as we rely on each other to achieve mutual success. Partnerships involve a deeper, more intimate relationship, where both parties are invested in the long-term success of the business."

    Why is it important to understand your stakeholder's situation?
    "It's crucial to remember that every IT project is a business project, and vice versa. As technology leaders, our role is to demystify technology by focusing on its business value. Empathy is a critical trait in this endeavor, as it allows us to see a stakeholder's situation from a business perspective, align better with the business vision and goals, and ultimately connect with people, rather than just technology."

    How do you stay committed during tough times?
    "I strive to leave emotions at the door and avoid taking a defensive stance. It's important to remain neutral and not personalize the issue. Instead, stay focused on the bigger picture and goals, and try to find a common purpose. To build credibility, it's also essential to fact-check assumptions regularly. By following these principles, I approach situations with a clear mind and better perspective, which ultimately helps achieve success."

    Photo of Scott Lawry, Head Of Digital at Multicap Limited

    Key Takeaways

    In a recent conversation with a business executive about the evolving role of CIOs, she expressed: "It's the worst time to be perceived as a technology evangelist and even worse to be perceived as an average CIO who can't communicate the business value of technology."

    This highlights the immense pressure many CIOs face when evolving beyond just managing the IT factory.

    The modern CIO is a business leader who can forge relationships and expand their influence to transform IT into a core driver of business value.

    Stakeholder Sentiment

    Identify key stakeholders and their perception of IT's effectiveness

    1.1 Identify Key Stakeholders

    A diagram of Identify Key Stakeholders

    Identify and prioritize your key stakeholders. Be diligent with stakeholder identification. Use a broad view to identify stakeholders who are known versus those who are "hidden." If stakeholders are missed, then so are opportunities to expand your sphere of influence.

    1.2 Understand Stakeholder's Perception of IT

    A diagram that shows Info-Tech's Diagnostic Reports and Hospital Authority XYZ

    Assess stakeholder sentiments from Info-Tech's diagnostic reports and/or your organization's satisfaction surveys to help identify individuals who may have the greatest influence to support or detract IT's performance and those who are passive observers that can become your greatest allies. Determine where best to focus your limited time amid competing priorities by focusing on the long-term goals that support the organization's vision.

    Info-Tech Insight

    Understand which individuals can directly or indirectly influence your ability to achieve your priorities. Look inside and out, as you may find influencers beyond the obvious peers or executives in an organization. Influence can result from expansive connections, power of persuasion, and trust to get things done.

    Visit Info-Tech's Diagnostic Programs

    Activity: Identify and Prioritize Stakeholders

    30-60 minutes

    1.1 Identify Key Stakeholders

    Start with the key stakeholders that are known to you. Take a 360-degree view of both internal and external connections. Leverage external professional & network platforms (e.g. LinkedIn), alumni connections, professional associations, forums, and others that can help flush out hidden stakeholders.

    1.2 Prioritize Key Stakeholders

    Use stakeholder satisfaction surveys like Info-Tech's Business Vision diagnostic as a starting point to identify those who are your allies and those who have the potential to derail IT's success, your professional brand, and your strategic priorities. Review the results of the diagnostic reports to flush out those who are:

    • Resisters: Vocal about their dissatisfaction with IT's performance and actively sabotage or disrupt
    • Skeptics: Disengaged, passive observers
    • Ambassadors: Aligned but don't proactively support
    • Champions: Actively engaged and will proactively support your success

    Consider the following:

    • Influencers may not have formal authority within an organization but have relationships with your stakeholders.
    • Influencers may be hiding in many places, like the coach of your daughter's soccer team who rows with your CEO.
    • Prioritize, i.e. three degrees of separation due to potential diverse reach of influence.

    Key Output: Create a tab for your most critical stakeholders.

    A diagram that shows profile tabs

    Download the Personal Relationship Management Journal Template.

    Understand stakeholders' business

    Create a stakeholder profile to understand the context in which stakeholders operate.

    2.1 Create individual profile for each stakeholder

    A diagram that shows different stakeholder questions

    Collect and analyze key information to understand the context in which your stakeholders operate. Use the information to derive insights about their mandate, accountabilities, strategic goals, investment priorities, and performance metrics and challenges they may be facing.

    Stakeholder profiles can be used to help design the best approach for personal interactions with individuals as their business context changes.

    If you are short on time, use this checklist to gather information:

    • Stakeholder's business unit (BU) strategy goals
    • High-level organizational chart
    • BU operational model or capability map
    • Key performance metrics
    • Projects underway and planned
    • Financial budget (if available)
    • Milestone dates for key commitments and events
    • External platforms like LinkedIn, Facebook, Twitter, Slack, Instagram, Meetup, blogs

    Info-Tech Insight

    Understanding what stakeholders want (and more importantly, what they don't) requires knowing their business and the personal and social circumstances underlying their priorities and behaviors.

    Activity: Create a stakeholder profile

    30-60 minutes

    2.1.0 Understand stakeholder's business context

    Create a profile for each of your priority stakeholders to document their business context. Review all the information collected to understand their mandate, core accountability, and business capabilities. The context in which individuals operate is a window into the motivations, pressures, and vested interests that will influence the intersectionality between their expectations and yours.

    2.1.1 Document Observable Challenges as Private Notes

    Crushing demands and competing priorities can lead to tension and stress as people jockey to safeguard their time. Identify some observable challenges to create greater situational awareness. Possible underlying factors:

    • Sudden shifts/changes in mandate
    • Performance (operations, projects)
    • Finance
    • Resource and talent gaps
    • Politics
    • Personal circumstances
    • Capability gaps/limitations
    • Capacity challenges

    A diagram that shows considerations of this activity.

    Analyze Stakeholder's Work Style

    Adapt communication styles to the situational context in which your stakeholders operate

    2.2 Determine the ideal approach for engaging each stakeholder

    Each stakeholder has a preferred modality of working which is further influenced by dynamic situations. Some prefer to meet frequently to collaborate on solutions while others prefer to analyze data in solitude before presenting information to substantiate recommendations. However, fostering trust requires:

    1. Understanding your preferred default when engaging others.
    2. Knowing where you need to expand your skills.
    3. Identifying which skills to activate for different professional scenarios.

    Adapting your communication style to create productive interactions will require a diverse arsenal of interpersonal skills that you can draw upon as situations shift. The ability to adapt your work style to dial any specific trait up or down will help to increase your powers of persuasion and influence.

    "There are only two ways to influence human behavior: you can manipulate it, or you can inspire it." – Simon Sinek

    Activity: Identify Engagement Strategies

    30 minutes

    2.2.0 Establish work styles

    Every individual has a preferred style of working. Determine work styles starting with self-awareness:

    • Express myself - How you communicate and interact with others
    • Expression by others - How you want others to communicate and interact with you

    Through observation and situational awareness, we can make inferences about people's work style.

    • Observations - Observable traits of other people's work style
    • Situations - Personal and professional circumstances that influence how we communicate and interact with one another

    Where appropriate and when opportunities arise, ask individuals directly about their preferred work styles and method for communication. What is their preferred method of communication? During a normal course of interaction vs. for urgent priorities?

    2.2.1 Brainstorm possible engagement strategies

    Consider the following when brainstorming engagement strategies for different work styles.

    A table of involvement, influence, and connection.

    Think engagement strategies in different professional scenarios:

    • Meetings - Where and how you connect
    • Communicating - How and what you communicate to create connection
    • Collaborating - What degree of involved in shared activities
    • Persuading - How you influence or direct others to get things done

    Expand New Interpersonal Skills

    Use the Business Archetypes to brainstorm possible approaches for engaging with different work styles. Additional communication and engagement tactics may need to be considered based on circumstances and changing situations.

    A diagram that shows business archetypes and engagement strategies.

    Communicate Effectively

    Productive communication is a dialogue that requires active listening, tailoring messages to fluid situations, and seeking feedback to adapt.

    A diagram of elements that contributes to better align intention and impact

    Be Relevant

    • Understand why you need to communicate
    • Determine what you need to convey
    • Tailor your message to what matters to the audience and their context
    • Identify the most appropriate medium based on the situation

    Be Consistent and Accurate

    • Say what you mean and mean what you say to avoid duplicity
    • Information should be accurate and complete
    • Communicate truthfully; do not make false promises or hide bad news
    • Don't gossip

    Be Clear and Concise

    • Keep it simple and avoid excessive jargon
    • State asks upfront to set intention and transparency
    • Avoid ambiguity and focus on outcomes over details
    • Be brief and to the point or risk losing stakeholder's attention

    Be Attentive and Authentic

    • Stay engaged and listen actively
    • Be curious and inquire for clarification or explanation
    • Be flexible to adapt to both verbal and non-verbal cues
    • Be authentic in your approach to sharing yourself
    • Avoid "canned" approaches

    A diagram of listen, observe, reflect.


    "Good communication is the bridge between confusion and clarity."– Nat Turner (LinkedIn, 2020)

    Exemplar: Engaging With Jane

    A diagram that shows Exemplar: Engaging With Jane

    Exemplar: Engaging With Ali

    A diagram that shows Exemplar: Engaging With Ali

    Develop an Action Plan

    Moving from intent to action requires a plan to ensure you stay committed through the peaks and troughs.

    Create Your 120-Day Plan

    An action plan example

    Key elements of the action plan:

    • Strategic priorities – Your top focus
    • Objective – Your goals
    • 30-60-90-120 Day Topics – Key agenda items
    • Meeting Progress Notes – Key takeaways from meetings
    • Private Notes – Confidential observations

    Investing in relationships is a long-term process. You need to accumulate enough trust to trade or establish coalitions to expand your sphere of influence. Even the strongest of professional ties will have their bouts of discord. To remain committed to building the relationship during difficult periods, use an action plan that helps you stay grounded around:

    • Shared purpose
    • Removing emotion from the situation
    • Continuously learning from every interaction

    Photo of Angela Diop
    "Make intentional actions to set intentionality. Plans are good to keep you grounded and focused especially when relationship go through ups and down and there are changes: to new people and new relationships."
    – Angela Diop, Senior Director, Executive Services, Info-Tech & former VP of Information Services with Unity Health Care

    Activity: Design a Tailored Action Plan

    30-60 minutes

    3.1.0 Determine your personal expectations

    Establish your personal goals and expectations around what you are seeking from the relationship. Determine the strength of your current connection and identify where you want to move the relationship across the continuum of commitment.

    Use insights from your stakeholder's profile to explore their span of influence and degree of interest in supporting your strategic priorities.

    3.1.1 Determine what you want from the relationship

    Based on your personal goals, identify where you want to move the relationship across the continuum of commitment: What are you hoping to achieve from the relationship? How will this help create a win/win situation for both you and the key stakeholder?

    A diagram of Continuum of Commitment.

    3.1.2 Identify your metrics for progress

    Fostering relationships take time and commitment. Utilizing metrics or personal success criteria for each of your focus areas will help you stay on track and find opportunities to make each engagement valuable instead of being transactional.

    A graph that shows influence vs interest.

    Make your action plan impactful

    Level of Connection

    The strength of the relationship will help inform the level of time and effort needed to achieve your goals.

    • Is this a new or existing relationship?
    • How often do you connect with this individual?
    • Are the connections driven by a shared purpose or transactional as needs arise?

    Focus on Relational Value

    Cultivate your network and relationship with the goal of building emotional connection, understanding, and trust around your shared purpose and organization's vision through regular dialogue. Be mindful of transactional exchanges ("quid pro quo") to be strategic about its use. Treat every interaction as equally important regardless of agenda, duration, or channel of communication.

    Plan and Prepare

    Everyone's time is valuable, and you need to come prepared with a clear understanding of why you are engaging. Think about the intentionality of the conversation:

    • Gain buy-in
    • Create transparency
    • Specific ask
    • Build trust and respect
    • Provide information to clarify, clear, or contain a situation

    Non-Verbal Communication Matters

    Communication is built on both overt expressions and subtext. While verbal communication is the most recognizable form, non-lexical components of verbal communication (i.e. paralanguage) can alter stated vs. intended meaning. Engage with the following in mind:

    • Tone, pitch, speed, and hesitation
    • Facial expressions and gestures
    • Choice of channel for engagement

    Exemplar: Action Plan for VP, Digital

    A diagram that shows Exemplar: Action Plan for VP, Digital

    Make Relationship Management a Daily Habit

    Management plans are living documents and need to be flexible to adapt to changes in stakeholder context.

    Monitor and Adjust to Communicate Strategically

    A diagram that shows Principles for Effective Communication and Key Measures

    Building trust takes time and commitment. Treat every conversation with your key stakeholders as an investment in building the social capital to expand your span of influence when and where you need it to go. This requires making relationship management a daily habit. Action plans need to be a living document that is your personal journal to document your observations, feelings, and actions. Such a plan enables you to make constant adjustments along the relationship journey.

    "Without involvement, there is no commitment. Mark it down, asterisk it, circle it, underline it."– Stephen Convey (LinkedIn, 2016)

    Capture some simple metrics

    If you can't measure your actions, you can't manage the relationship.

    An example of measures: what, why, how - metrics, and intended outcome.

    While a personal relationship journal is not a formal performance management tool, identifying some tangible measures will improve the likelihood of aligning your intent with outcomes. Good measures will help you focus your efforts, time, and resources appropriately.

    Keep the following in mind:

    1. WHAT are you trying to measure?
      Specific to the situation or scenario
    2. WHY is this important?
      Relevant to your personal goals
    3. HOW will you measure?
      Achievable and quantifiable
    4. WHAT will the results tell you?
      Intended outcome that is directional

    Summary of accomplishments

    Knowledge Gained

    • Relationship management is critical to a CIO's success
    • A personal relationship journal will help build:
      • Customized approach to engaging stakeholders
      • New communication skills to adapt to different work styles

    New Concepts

    • Work style assessment framework and engagement strategies
    • Effective communication strategies
    • Continuum of commitment to establish personal goals

    Approach to Creating a Personal Journal

    • Step-by-step approach to create a personal journal
    • Key elements for inclusion in a journal
    • Exemplar and recommendations

    Related Info-Tech Research

    Photo of Tech Trends and Priorities Research Centre

    Tech Trends and Priorities Research Centre

    Access Info-Tech's Tech Trend reports and research center to learn about current industry trends, shifts in markets, and disruptions that are impacting your industry and sector. This is a great starting place to gain insights into how the ecosystem is changing your business and the role of IT within it.

    Photo of Embed Business Relationship Management in IT

    Embed Business Relationship Management in IT

    Create a business relationship management (BRM) function in your program to foster a more effective partnership with the business and drive IT's value to the organization.

    Photo of Become a Transformational CIO

    Become a Transformational CIO

    Collaborate with the business to lead transformation and leave behind a legacy of growth.

    Appendix: Framework

    Content:

    • Adaptation of DiSC profile assessment
    • DiSC Profile Assessment
    • FIRO-B Framework
    • Experience Cube

    Info-Tech's Adaption of DiSC Assessment

    A diagram of business archetypes

    Info-Tech's Business Archetypes was created based on our analysis of the DiSC Profile and Myers-Briggs FIRO-B personality assessment tools that are focused on assessing interpersonal traits to better understand personalities.

    The adaptation is due in part to Info-Tech's focus on not designing a personality assessment tool as this is neither the intent nor the expertise of our services. Instead, the primary purpose of this adaptation is to create a simple framework for our members to base their observations of behavioral cues to identify appropriate communication styles to better interact with key stakeholders.

    Cautionary note:
    Business archetypes are personas and should not be used to label, make assumptions and/or any other biased judgements about individual personalities. Every individual has all elements and aspects of traits across various spectrums. This must always remain at the forefront when utilizing any type of personality assessments or frameworks.

    Click here to learn about DiSC Profile
    Click here learn about FIRO-B
    Click here learn about Experience Cube

    DiSC Profile Assessment

    A photo of DiSC Profile Assessment

    What is DiSC?

    DisC® is a personal assessment tool that was originally developed in 1928 by psychologist William Moulton Marston, who designed it to predict job performance. The tool has evolved and is now widely used by thousands of organizations around the world, from large government agencies and Fortune 500 companies to nonprofit and small businesses, to help improve teamwork, communication, and productivity in the workplace. The tool provides a common language people can use to better understand themselves and those they interact with - and use this knowledge to reduce conflict and improve working relationships.

    What does DiSC mean?

    DiSC is an acronym that stands for the four main personality profiles described in the Everything DiSC model: (D)ominance, (i)nfluence, (S)teadiness, (C)onscientiousness

    People with (D) personalities tend to be confident and emphasize accomplishing bottom-line results.
    People with (i) personalities tend to be more open and emphasize relationships and influencing or persuading others.
    People with (S) personalities tend to be dependable and emphasize cooperation and sincerity.
    People with (C) personalities tend to emphasize quality, accuracy, expertise, and competency.

    Go to this link to explore the DiSC styles

    FIRO-B® – Interpersonal Assessment

    A diagram of FIRO framework

    What is FIRO workplace relations?

    The Fundamental Interpersonal Relations Orientation Behavior (FIRO-B®) tool has been around for forty years. The tool assesses your interpersonal needs and the impact of your behavior in the workplace. The framework reveals how individuals can shape and adapt their individual behaviors, influence others effectively, and build trust among colleagues. It has been an excellent resource for coaching individuals and teams about the underlying drivers behind their interactions with others to effectively build successful working relationships.

    What does the FIRO framework measure?

    The FIRO framework addresses five key questions that revolve around three interpersonal needs. Fundamentally, the framework focuses on how you want to express yourself toward others and how you want others to behave toward you. This interaction will ultimately result in the universal needs for (a) inclusion, (b) control, and (c) affection. The insights from the results are intended to help individuals adjust their behavior in relationships to get what they need while also building trust with others. This will allow you to better predict and adapt to different situations in the workplace.

    How can FIRO influence individual and team performance in the workplace?

    FIRO helps people recognize where they may be giving out mixed messages and prompts them to adapt their exhibited behaviors to build trust in their relationships. It also reveals ways of improving relationships by showing individuals how they are seen by others, and how this external view may differ from how they see themselves. Using this lens empowers people to adjust their behavior, enabling them to effectively influence others to achieve high performance.

    In team settings, it is a rich source of information to explore motivations, underlying tensions, inconsistent behaviors, and the mixed messages that can lead to mistrust and derailment. It demonstrates how people may approach teamwork differently and explains the potential for inefficiencies and delays in delivery. Through the concept of behavioral flexibility, it helps defuse cultural stereotypes and streamline cross-cultural teams within organizations.

    Go to this link to explore FIRO-B for Business

    Experience Cube

    A diagram of experience cube model.

    What is an experience cube?

    The Experience Cube model was developed by Gervase Bushe, a professor of Leadership and Organization at the Simon Fraser University's school of Business and a thought leader in the field of organizational behavior. The experience cube is intended as a tool to plan and manage conversations to communicate more effectively in the moment. It does this by promoting self-awareness to better reduce anxiety and adapt to evolving and uncertain situations.

    How does the experience cube work?

    Using the four elements of the experience cube (Observations, Thoughts, Feelings, and Wants) helps you to separate your experience with the situation from your potential judgements about the situation. This approach removes blame and minimizes defensiveness, facilitating a positive discussion. The goal is to engage in a continuous internal feedback loop that allows you to walk through all four quadrants in the moment to help promote self-awareness. With heightened self-awareness, you may (1) remain curious and ask questions, (2) check-in for understanding and clarification, and (3) build consensus through agreement on shared purpose and next steps.

    Observations: Sensory data (information you take in through your senses), primarily what you see and hear. What a video camera would record.

    Thoughts: The meaning you add to your observations (i.e. the way you make sense of them, including your beliefs, expectations, assumptions, judgments, values, and principles). We call this the "story you make up."

    Feelings: Your emotional or physiological response to the thoughts and observations. Feelings words such as sad, mad, glad, scared, or a description of what is happening in your body.

    Wants: Clear description of the outcome you seek. Wants go deeper than a simple request for action. Once you clearly state what you want, there may be different ways to achieve it.

    Go to this link to explore more: Experience Cube

    Research Contributors and Experts

    Photo of Joanne Lee
    Joanne Lee
    Principal, Research Director, CIO Advisory
    Info-Tech Research Group

    Joanne is a professional executive with over twenty-five years of experience in digital technology and management consulting spanning healthcare, government, municipal, and commercial sectors across Canada and globally. She has successfully led several large, complex digital and business transformation programs. A consummate strategist, her expertise spans digital and technology strategy, organizational redesign, large complex digital and business transformation, governance, process redesign, and PPM. Prior to joining Info-Tech Research Group, Joanne was a Director with KPMG's CIO Advisory management consulting services and the Digital Health practice lead for Western Canada. She brings a practical and evidence-based approach to complex problems enabled by technology.

    Joanne holds a Master's degree in Business and Health Policy from the University of Toronto and a Bachelor of Science (Nursing) from the University of British Columbia.



    Photo of Gord Harrison
    Gord Harrison
    Senior Vice President, Research and Advisory
    Info-Tech Research Group

    Gord Harrison, SVP, Research and Consulting, has been with Info-Tech Research Group since 2002. In that time, Gord leveraged his experience as the company's CIO, VP Research Operations, and SVP Research to bring the consulting and research teams together under his current role, and to further develop Info-Tech's practical, tactical, and value-oriented research product to the benefit of both organizations.

    Prior to Info-Tech, Gord was an IT consultant for many years with a focus on business analysis, software development, technical architecture, and project management. His background of educational game software development, and later, insurance industry application development gave him a well-rounded foundation in many IT topics. Gord prides himself on bringing order out of chaos and his customer-first, early value agile philosophy keeps him focused on delivering exceptional experiences to our customers.



    Photo of Angela Diop
    Angela Diop
    Senior Director, Executive Services
    Info-Tech Research Group

    Angela has over twenty-five years of experience in healthcare, as both a healthcare provider and IT professional. She has spent over fifteen years leading technology departments and implementing, integrating, managing, and optimizing patient-facing and clinical information systems. She believes that a key to a healthcare organization's ability to optimize health information systems and infrastructure is to break the silos that exist in healthcare organizations.

    Prior to joining Info-Tech, Angela was the Vice President of Information Services with Unity Health Care. She has demonstrated leadership and success in this area by fostering environments where business and IT collaborate to create systems and governance that are critical to providing patient care and sustaining organizational health.

    Angela has a Bachelor of Science in Systems Engineering and Design from the University of Illinois and a Doctorate of Naturopathic Medicine from Bastyr University. She is a Certified CIO with the College of Healthcare Information Management Executives. She is a two-time Health Information Systems Society (HIMSS) Davies winner.



    Photo of Edison Barreto
    Edison Barreto
    Senior Director, Executive Services
    Info-Tech Research Group

    Edison is a dynamic technology leader with experience growing different enterprises and changing IT through creating fast-paced organizations with cultural, modernization, and digital transformation initiatives. He is well versed in creating IT and business cross-functional leadership teams to align business goals with IT modernization and revenue growth. Over twenty-five years of Gaming, Hospitality, Retail, and F&B experience has given him a unique perspective on guiding and coaching the creation of IT department roadmaps to focus on business needs and execute successful changes.

    Edison has broad business sector experience, including:
    Hospitality, Gaming, Sports and Entertainment, IT policy and oversight, IT modernization, Cloud first programs, R&D, PCI, GRDP, Regulatory oversight, Mergers acquisitions and divestitures.



    Photo of Mike Tweedie
    Mike Tweedie
    Practice Lead, CIO Strategy
    Info-Tech Research Group

    Michael Tweedie is the Practice Lead, CIO – IT Strategy at Info-Tech Research Group, specializing in creating and delivering client-driven, project-based, practical research, and advisory. He brings more than twenty-five years of experience in technology and IT services as well as success in large enterprise digital transformations.

    Prior to joining Info-Tech, Mike was responsible for technology at ADP Canada. In that role, Mike led several large transformation projects that covered core infrastructure, applications, and services and worked closely with and aligned vendors and partners. The results were seamless and transparent migrations to current services, like public cloud, and a completely revamped end-user landscape that allowed for and supported a fully remote workforce.

    Prior to ADP, Mike was the North American Head of Engineering and Service Offerings for a large French IT services firm, with a focus on cloud adoption and complex ERP deployment and management; he managed large, diverse global teams and had responsibilities for end-to-end P&L management.

    Mike holds a Bachelor's degree in Architecture from Ryerson University.



    Photo of Carlene McCubbin
    Carlene McCubbin
    Practice Lead, People and Leadership
    Info-Tech Research Group

    Carlene McCubbin is a Research Lead for the CIO Advisory Practice at Info-Tech Research Group covering key topics in operating models & design, governance, and human capital development.

    During her tenure at Info-Tech, Carlene has led the development of Info-Tech's Organization and Leadership practice and worked with multiple clients to leverage the methodologies by creating custom programs to fit each organization's needs.

    Before joining Info-Tech, Carlene received her Master of Communications Management from McGill University, where she studied development of internal and external communications, government relations, and change management. Her education honed her abilities in rigorous research, data analysis, writing, and understanding the organization holistically, which has served her well in the business IT world.



    Photo of Anubhav Sharma
    Anubhav Sharma
    Research Director, CIO Strategy
    Info-Tech Research Group

    Anubhav is a digital strategy and execution professional with extensive experience in leading large-scale transformation mandates for organizations both in North America and globally, including defining digital strategies for leading banks and spearheading a large-scale transformation project for a global logistics pioneer across ten countries. Prior to joining Info-Tech Research Group, he held several industry and consulting positions in Fortune 500 companies driving their business and technology strategies. In 2023, he was recognized as a "Top 50 Digital Innovator in Banking" by industry peers.

    Anubhav holds an MBA in Strategy from HEC Paris, a Master's degree in Finance from IIT-Delhi, and a Bachelor's degree in Engineering.



    Photo of Kim Osborne-Rodriguez
    Kim Osborne-Rodriguez
    Research Director, CIO Strategy
    Info-Tech Research Group

    Kim is a professional engineer and Registered Communications Distribution Designer (RCDD) with over a decade of experience in management and engineering consulting spanning healthcare, higher education, and commercial sectors. She has worked on some of the largest hospital construction projects in Canada, from early visioning and IT strategy through to design, specifications, and construction administration. She brings a practical and evidence-based approach to digital transformation, with a track record of supporting successful implementations.

    Kim holds a Bachelor's degree in Mechatronics Engineering from University of Waterloo.



    Photo of Amanda Mathieson
    Amanda Mathieson
    Research Director, People and Leadership
    Info-Tech Research Group

    Amanda joined Info-Tech Research Group in 2019 and brings twenty years of expertise working in Canada, the US, and globally. Her expertise in leadership development, organizational change management, and performance and talent management comes from her experience in various industries spanning pharmaceutical, retail insurance, and financial services. She takes a practical, experiential approach to people and leadership development that is grounded in adult learning methodologies and leadership theory. She is passionate about identifying and developing potential talent, as well as ensuring the success of leaders as they transition into more senior roles.

    Amanda has a Bachelor of Commerce degree and Master of Arts in Organization and Leadership Development from Fielding Graduate University, as well as a post-graduate diploma in Adult Learning Methodologies from St. Francis Xavier University. She also has certifications in Emotional Intelligence – EQ-i 2.0 & 360, Prosci ADKAR® Change Management, and Myers-Briggs Type Indicator Step I and II.

    Bibliography

    Bacey, Christopher. "KPMG/Harvey Nash CIO Survey finds most organizations lack enterprise-wide digital strategy." Harvey Nash/KPMG CIO Survey. Accessed Jan. 6, 2023. KPMG News Perspective - KPMG.us.com

    Calvert, Wu-Pong Susanna. "The Importance of Rapport. Five tips for creating conversational reciprocity." Psychology Today Magazine. June 30, 2022. Accessed Feb. 10, 2023. psychologytoday.com/blog

    Coaches Council. "14 Ways to Build More Meaningful Professional Relationships." Forbes Magazine. September 16, 2020. Accessed Feb. 20, 2023. forbes.com/forbescoachescouncil

    Council members. "How to Build Authentic Business Relationships." Forbes Magazine. June 15, 2021. Accessed Jan. 15, 2023. Forbes.com/business council

    Deloitte. "Chief Information Officer (CIO) Labs. Transform and advance the role of the CIO." The CIO program. Accessed Feb. 5, 2021.

    Dharsarathy, Anusha et al. "The CIO challenge: Modern business needs a new kind of tech leader." McKinsey and Company. January 27, 2020. Accessed Feb 2023. Mckinsey.com

    DiSC profile. "What is DiSC?" DiSC Profile Website. Accessed Feb. 5, 2023. discprofile.com

    FIRO Assessment. "Better working relationships". Myers Brigg Website. Resource document downloaded Feb. 10, 2023. myersbriggs.com/article

    Fripp, Patricia. "Frippicisms." Website. Accessed Feb. 25, 2023. fripp.com

    Grossman, Rhys. "The Rise of the Chief Digital Officer." Russell Reynolds Insights, January 1, 2012. Accessed Jan. 5, 2023. Rise of the Chief Digital Officer - russellreynolds.com

    Kambil, Ajit. "Influencing stakeholders: Persuade, trade, or compel." Deloitte Article. August 9, 2017. Accessed Feb. 19, 2023. www2.deloitte.com/insights

    Kambil, Ajit. "Navigating the C-suite: Managing Stakeholder Relationships." Deloitte Article. March 8, 2017. Accessed Feb. 19, 2023. www2.deloitte.com/insights

    Korn Ferry. "Age and tenure in the C-suite." Kornferry.com. Accessed Jan. 6, 2023. Korn Ferry Study Reveals Trends by Title and Industry

    Kumthekar, Uday. "Communication Channels in Project". Linkedin.com, 3 March 2020. Accessed April 27, 2023. Linkedin.com/Pulse/Communication Channels

    McWilliams, Allison. "Why You Need Effective Relationships at Work." Psychology Today Magazine. May 5, 2022. Accessed Feb. 11, 2023. psychologytoday.com/blog

    McKinsey & Company. "Why do most transformations fail? A conversation with Harry Robinson." Transformation Practice. July 2019. Accessed Jan. 10, 2023. Mckinsey.com

    Mind Tools Content Team. "Building Good Work Relationships." MindTools Article. Accessed Feb. 11, 2023. mindtools.com/building good work relationships

    Pratt, Mary. "Why the CIO-CFO relationship is key to digital success." TechTarget Magazine. November 11, 2021. Accessed Feb. 2023. Techtarget.com

    LaMountain, Dennis. "Quote of the Week: No Involvement, No Commitment". Linkedin.com, 3 April 2016. Accessed April 27, 2023. Linkedin.com/pulse/quote-week-involvement

    PwC Pulse Survey. "Managing Business Risks". PwC Library. 2022. Accessed Jan. 30, 2023. pwc.com/pulse-survey

    Rowell, Darin. "3 Traits of a Strong Professional Relationship." Harvard Business Review. August 8, 2019. Accessed Feb. 20, 2023. hbr.org/2019/Traits of a strong professional relationship

    Sinek, Simon. "The Optimism Company from Simon Sinek." Website. Image Source. Accessed, Feb. 21, 2023. simonsinek.com

    Sinek, Simon. "There are only two ways to influence human behavior: you can manipulate it or you can inspire it." Twitter. Dec 9, 2022. Accessed Feb. 20, 2023. twitter.com/simonsinek

    Whitbourne, Susan Krauss. "10 Ways to Measure the Health of Relationship." Psychology Today Magazine. Aug. 7, 2021. Accessed Jan. 30, 2023. psychologytoday.com/blog

    Take a Realistic Approach to Disaster Recovery Testing

    • Buy Link or Shortcode: {j2store}414|cart{/j2store}
    • member rating overall impact: N/A
    • member rating average dollars saved: N/A
    • member rating average days saved: N/A
    • Parent Category Name: DR and Business Continuity
    • Parent Category Link: /business-continuity

    You have made significant investments in availability and disaster recovery – but your ability to recover hasn’t been tested in years. Testing will:

    • Improve your DR capabilities.
    • Identify required changes to planning documentation and procedures.
    • Validate DR capabilities for interested customers and auditors.

    Our Advice

    Critical Insight

    • If you treat testing as a pass/fail exercise, you aren’t meeting the end goal of improving organizational resilience.
    • Focus on identifying gaps and risks, and addressing them, before a real disaster hits.
    • Take a realistic, iterative approach to resilience testing that starts with small, low-risk tests and builds on lessons learned.

    Impact and Result

    • Identify testing scenarios and scope that can deliver value to your organization.
    • Create practical test plans with Info-Tech’s template.
    • Demonstrate value from testing to gain buy-in for additional tests.

    Take a Realistic Approach to Disaster Recovery Testing Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Take a Realistic Approach to Disaster Recovery Testing Storyboard – A guide to establishing a right-sized approach to DR testing that delivers durable value to your organization.

    Use this research to understand the different types of tests, prioritize and plan tests for your organization, review the results, and establish a cadence for testing.

    • Take a Realistic Approach to Disaster Recovery Testing Storyboard

    2. Disaster Recovery Test Plan Template – A template to document your organization's DR test plan.

    Use this template to document scope and goals, participants, key pre-test milestones, the test-day schedule, and your findings from the testing exercise.

    • Disaster Recovery Test Plan Template

    3. Disaster Recovery Testing Program Summary – A template to outline your organization's DR testing program.

    Identify the tests you will run over the next year and the expertise, governance, process, and funding required to support testing.

    • Disaster Recovery Testing Program Summary

    [infographic]

     

    Further reading

    Take a Realistic Approach to Disaster Recovery Testing

    Reduce costly downtime with a right-sized testing program that improves IT resilience.

    Analyst Perspective

    Reduce costly downtime with a right-sized testing program that improves IT resilience.

    Andrew Sharp

    Most businesses make significant investments in disaster recovery and technology resilience. Redundant sites and systems, monitoring, intrusion prevention, backups, training, documentation: it all costs time and money.

    But does this investment deliver expected value? Specifically, can you deliver service continuity in a way that meets business requirements?

    You can’t know the answer without regularly testing recovery processes and systems. And more than just validation, testing helps you deliver service continuity by finding and addressing gaps in your plans and training your staff on recovery procedures.

    Use the insights, tools, and templates in this research to create a streamlined and effective resilience testing program that helps validate recovery capabilities and enhance service reliability, availability, and continuity.

    Andrew Sharp

    Research Director, Infrastructure & Operations
    Info-Tech Research Group

    Executive Summary

    Your Challenge

    You have made significant investments in availability and disaster recovery (DR) – but your ability to recover hasn’t been tested in years. Testing will:

    • Improve your DR capabilities.
    • Identify required changes to planning documentation and procedures.
    • Validate DR capabilities for interested customers and auditors.

    Common Obstacles

    Despite the value testing can offer, actually executing on DR tests is difficult because:

    • Testing is often an IT-driven initiative, and it can be difficult to secure business buy-in to redirect resources away from other urgent projects or accept risks that come with testing.
    • Previous tests have been overly complex and challenging to coordinate and leave a hangover so bad that no one wants to do them again.

    Info-Tech's Approach

    Take a realistic approach to resilience testing by starting with small, low-risk tests, then iterating with the lessons you’ve learned:

    • Identify testing scenarios and scope that can deliver value to your organization.
    • Create practical test plans with Info-Tech’s template.
    • Get buy-in for regular DR testing from key stakeholders with a testing program summary.

    Info-Tech Insight

    If you treat testing as a pass/fail exercise, you aren’t meeting the end goal of improving organizational resilience. Focus on identifying gaps and risks so you can address them before a real disaster hits.

    Process and Outputs

    This research is accompanied by templates to help you achieve your goals faster.

    1 - Establish the business rationale for DR testing.
    2 - Review a range of options for testing.
    3 - Prioritize tests that are most valuable to your business.
    4 - Create a disaster recovery test plan.
    5 - Establish a Test Program to support a regular testing cycle.

    Outputs:

    DR Test Plan
    DR Testing Program Summary

    Example Orange Activity slide.
    Orange activity slides like the one on the left provide directions to help you make key decisions.

    Key Deliverable:

    Disaster Recovery Test Plan Template

    Build a plan for your first disaster recovery test.

    This document provides a complete example you can use to quickly build your own plan, including goals, milestones, participants, the test-day schedule, and findings from the after-action review.

    Why test?

    Testing helps you avoid costly downtime

    • In a disaster scenario, speed matters. Immediately after an outage, the impact on the organization is small, but impact increases rapidly the longer the outage continues.
    • A quick and reliable response and recovery can protect the organization from significant losses.
    • A DRP testing and maintenance program helps ensure you’re ready to recover when you need to, rather than figuring it out as you go.

    “Routine testing is vital to survive a disaster… that’s when muscle memory sets in. If you don’t test your DR plan it falls [in importance], and you never see how routine changes impact it.”

    – Jennifer Goshorn
    Chief Administrative Officer
    Gunderson Dettmer LLP

    Info-Tech members estimated even one day of system downtime could lead to significant revenue losses. Estimated loss of revenue over 24 hours. Core Infrastructure has the highest potential for lost revenue.

    Average estimated potential loss* in thousands of USD due to a 24-hour outage (N=41)

    *Data aggregated from 41 business impact analyses (BIAs) conducted with Info-Tech advisory assistance. BIAs evaluate potential revenue loss due to a full day of system downtime, at the worst possible time.

    Run tests to enhance disaster recovery plans

    Testing improves organizational resilience

    • Identify and address gaps in your plans before a real disaster strikes.
    • Cross-train staff on systems recovery.
    • Go beyond testing technology to test recovery processes.
    • Establish a culture that centers resilience in everyday decision-making.

    Testing keeps DR documentation ready for action

    • Update documentation ahead of tests to prepare for the testing exercise.
    • Update documentation after testing to incorporate any lessons learned.

    Testing validates that investments in resilience deliver value

    • Confirm your organization can meet defined recovery time objectives (RTOs) and recovery point objectives (RPOs).
    • Provide proof of testing for auditors, prospective customers, and insurance applications

    Overcome testing challenges

    Despite the value of effective recovery testing, most IT organizations struggle to test recovery plans

    Common challenges

    • Key resources don’t have time for testing exercises.
    • You don’t have the technology to support live recovery testing.
    • Tests are done ad hoc and lessons learned are lost.
    • A lack of business support for test exercises as the value isn’t understood.
    • Tests are always artificially simple because RTOs and RPOs must be met to satisfy customer or auditor inquiries

    Overcome challenges with a realistic approach:

    • Start small with tabletop and recovery tests for specific systems.
    • Include recovery tests in operational tasks (e.g. restore systems when you have a maintenance window).
    • Create testing plans for larger testing exercises.
    • Build on successful tests to streamline testing exercises in the future.
    • Don’t make testing a pass-fail exercise. Focus on identifying gaps and risks so you can address them before a real disaster hits.

    Go beyond traditional testing

    Different test techniques help validate recovery against different threats

    • There are many threats to service continuity, including ransomware, severe weather events, geopolitical conflict, legacy systems, staff turnover, and day-to-day outages caused by human error, software updates, hardware failures, or network outages.
    • At its core, disaster recovery planning is about recovery. A plan for service recovery will help you mitigate against many threats at once. The testing approaches on the right will help you validate different aspects of that recovery process.
    • This research will provide an overview of the approaches outlined on the right and help you prioritize tests that are most valuable to your organization.
    Different test techniques for disaster recover training: System Failover tests, tabletop exercises, ransomware recovery tests, etc.

    00 Identify a working group

    30 minutes

    Identify a group of participants who can fill the following roles and inform the discussions around testing in this research. A single person could fill multiple roles and some roles could be filled by multiple people. Many participants will be drawn from the larger DRP team.

    Roles and expectations for Disaster Recovery Planning. DRP sponsor, Testing coordinator, System testers, business liaisons, executive team.

    Input

    • Organizational context

    Output

    • A list of key participants for test planning and execution

    Participants

    • Typically, start by identifying the sponsor and coordinator and have them identify the other members of the working group.

    Start by updating your disaster recovery plan (DRP)

    Use Info-Tech’s Create a Right-Sized Disaster Recovery Plan research to identify recovery objectives based on business impact and outline recovery processes. Both are tremendously valuable inputs to your test plans.

    Overall Business Continuity Plan

    IT Disaster Recovery Plan

    A plan to restore IT services (e.g. applications and infrastructure) following a disruption. A DRP:

    • Identifies critical applications and dependencies.
    • Defines appropriate recovery objectives based on a business impact analysis (BIA).
    • Creates a step-by-step incident response plan.

    BCP for Each Business Unit

    A set of plans to resume business processes for each business unit. A business continuity plan (BCP) is also sometimes called a continuity of operations plan (COOP).

    BCPs are created and owned by each business unit, and creating a BCP requires deep involvement from the leadership of each business unit.

    Info-Tech’s Develop a Business Continuity Plan blueprint provides a methodology for creating business unit BCPs as part of an overall BCP for the organization.

    Crisis Management Plan

    A plan to manage a wide range of crises, from health and safety incidents to business disruptions to reputational damage.

    Info-Tech’s Implement Crisis Management Best Practices blueprint provides a framework for planning a response to any crisis, from health and safety incidents to reputational damage.

    01 Confirm: why test at all?

    15-30 minutes

    Identify the value recovery testing for your organization. Use language appropriate for a nontechnical audience. Start with the list below and add, modify, or delete bullet points to reflect your own organization.

     

    Drivers for testing – Examples:

     

    • Improve service continuity.
    • Identify and address gaps in recovery plans before a real disaster strikes.
    • Cross-train staff on systems recovery to minimize single points of failure.
    • Identify how we coordinate across teams during a major systems outage.
    • Exercise both recovery processes and technology.
    • Support a culture that centers system resilience in everyday decision-making.
    • Keep recovery documentation up-to-date and ready for action.
    • Confirm that our stated recovery objectives can be met.
    • Provide proof of testing for auditors, prospective customers, and insurance applications.
    • We require proof of testing to pass audits and renew cybersecurity insurance.

    Info-Tech Insight

    Time-strapped technical staff will sometimes push back on planning and testing, objecting that the team will “figure it out” in a disaster. But the question isn’t whether recovery is possible – it’s whether the recovery aligns with business needs. If your plan is to “MacGyver” a solution on the fly, you can’t know if it’s the right solution for your organization.

    Input

    • Business drivers and context for testing

    Output

    • Specific goals that are driving testing

    Participants

    • DR sponsor
    • Test coordinator

    Think about what and how you test

    Different layers of the stack to test: Network, Authentication, compute and storage, visualization platforms, database services, middleware, app servers, web servers.

    Find gaps and risks with tabletop testing

    Tabletop planning had the greatest impact on meeting recovery objectives (RTOs/RPOs).

    In a tabletop planning exercise, the team walks through a disaster scenario to outline the recovery workflow, and risks or gaps that could disrupt that workflow.

    Tabletops are particularly effective because:

    • It enables you to play out a wider range of scenarios than technology-based testing (e.g. full-scale, parallel) due to cost and complexity factors.
    • It is non-intrusive, so it can be executed more easily than other testing methodologies.
    • The exercise translates into recovery documentation: you create a workflow as you go.
    • A major site or service recovery scenario will review all aspects of the recovery process and create the backbone of your recovery plan.

    02 Run a tabletop exercise

    2 hours

    Tabletop testing is part of our core DRP methodology, Create a Right-Sized Disaster Recovery Plan. This exercise can be run using cue cards, sticky notes, or on a whiteboard; many of our facilitators find building the workflow directly in flowchart software to be very effective.

    Use our Recovery Workflow Template as a starting point.

    Some tips for running your first tabletop exercise:

    Do

    • Review the complete workflow from notification all the way to user acceptance testing.
    • Keep focused; stay on task and on time.
    • Revisit each step and record gaps and risks (and known solutions, but don’t dwell on this).
    • Revise and improve the plan with task owners.

    Don't

    • Get weighed down by tools.
    • Try to find solutions to every gap/risk as you go. Save in-depth research/discussion for later.
    • Document the details right away – stick to the high-level plan for the first exercise.
    1. Ahead of the exercise, decide on a scenario, identify participants, and book a meeting time.
      • For your first walkthrough of a DR scenario, we often recommend a scenario that considers a site failure requiring failover to a DR site.
      • For the first exercise, focus on technical aspects of recovery before bringing in members of the business. The technical team may need space to discuss the appropriate steps in the recovery process before you bring in business liaisons to discuss user acceptance testing (UAT).
      • A complete failover considers all systems, the viability of your second site, and can help identify parts of the process that require additional exercises.
    2. Review the scenario with participants. Then, discuss and document the recovery process, starting with initial notification of an event.
      • Record steps in the process on white cards or boxes.
      • On yellow and red cards, document gaps and risks in people process and technology requirements.
    3. Once you’ve walked through the process, return to the start.
      • Record the time required to complete each step. Consider identifying who is responsible for key steps. Identify any additional gaps and risks.
    4. Clean up and record the results of the workflow. Save a copy with your DRP documentation.

    Input

    • Expert knowledge on systems recovery

    Output

    • Recovery workflow, including gaps and risks

    Participants

    • Test coordinator
    • Technical SMEs

    Move from tabletop testing to functional exercises

    See how your plans fare in the real world

    In live exercises, some portion of your recovery plans are executed in a way that mimics a real recovery scenario. Some advantages of live testing:

    • See how standby systems behave. A tabletop exercise can miss small issues that can make or break the recovery process. For example, connectivity or integration issues on a new subnet might be difficult to predict prior to actually running services in that environment.
    • Hands-on practice: Familiarize the team with the steps, commands, and interfaces of your recovery toolset.
    • Manage the pressure of the DR scenario: Nothing’s quite like the real thing, but a live exercise may be the closest your team can get to a disaster situation without experiencing it firsthand.

    Examples of live exercises

    Boot and smoke test Turn on a standby system and confirm it boots up correctly.
    Restore and validate data Restore data or servers from backup. Confirm data integrity.
    Parallel testing Send familiar transactions to production and standby systems. Confirm both systems produce the same result.
    Failover systems Shut down the production system and use the standby system in production.

    Run local tests ahead of releases

    Think small

    Most unacceptable downtime is caused by localized issues, such as hardware or software failures, rather than widespread destructive events. Regular local testing can help validate the recovery plan for local issues and improve overall service continuity.

    Make local testing a standard step in maintenance work and new deployments to embed resilience considerations in day-to-day activities. Run the same tests in both your primary and your DR environment.

    Some examples of localized tests:

    • Review backup logs and check for errors.
    • Restore files or whole systems from backup.
    • Run application-based tests as part of release management, including unit, regression, and performance tests.
      • Ensure application tests are run for both the primary and DR environment.
      • For a deep-dive on application testing, see Info-Tech’s research Automate Testing to Get More Done.

    Info-Tech Insight

    Local tests will vary between different services, and local test design is usually best left to the system SMEs. At the same time, centralize reporting to understand where tests are being done.

    Investigate whether your IT Service Management or ticketing system can create recurring tasks or work orders to schedule, document, and track test exercises. Tasks can be pre-populated with checklists and documentation to support the test and provide a record of completed tests to support oversight and reporting.

    Have the business validate recovery

    If your business doesn’t think a system’s recovered, it’s not recovered.

    User acceptance testing (UAT) after system recovery is a key step in the recovery process. Like any step in the process, there’s value in testing it before it actually needs to be done. Assign responsibility for building UATs to the person who will be responsible for executing them.

    An acceptance test script might look something like the checklist below.

    • Does the application open?
    • Does the interface look right?
    • Do you see any unusual notifications or warnings?
    • Can you conduct a key transaction with dummy data?
    • Can you run key reports?

    “I cannot stress how important it is to assign ownership of responsibilities in a test; this is the only way to truly mitigate against issues in a test.”

    – Robert Nardella
    IT Service Management
    Certified z/OS Mainframe Professional

    Info-Tech Insight

    Build test scripts and test transactions ahead of time to minimize the amount of new work required during a recovery scenario.

    Beyond the Basics: Full Failover Testing

    • A failover test – a full failover of your production environment to a secondary environment – is what many IT and businesspeople think about when they think of disaster recovery testing.
    • A full test can validate previous local or tabletop tests, identify additional gaps and risks, and provide hands-on training experience with recovery processes and technologies.
    • Setting a date for failover testing can also inject some urgency into otherwise low-priority (but high importance) disaster recovery planning and documentation exercises, which need to be completed prior to the test.
    • Despite these benefits, full failover tests carry significant risk and require a great deal of effort and cost. Typically, only businesses that already have an active-active environment capable of supporting in-scope production systems are able to run a full environment failover.
    • This is especially true the first time you test. While in theory a DR plan should be ready to go at any time, there will be documents to update, gaps to address, and risks to mitigate before you go ahead with the test.

    Full Failover Testing

    What you get:

    • Provide hands-on experience with recovery processes and technology.
    • Confirm that site failover works in practice as you assumed in tabletop or local testing exercises.
    • Identify critical gaps you might have missed without a full failover test.

    What you need:

    • An active-active secondary site, with sufficient standby equipment, data, and licensed standby software to support production.
    • A completed tabletop exercise and documented recovery workflow.
    • A documented test plan, backout plan, and formal sign-off.
    • An off-hours downtime window.
    • Time from technical SMEs and business resources, both for creating the plan and executing the test.

    Beyond the Basics: Site Reliability Engineering

    • Site reliability engineering (SRE) is an application of skills and approaches from software engineering to improve system resilience.
    • SRE is focused on “availability, latency, performance, efficiency, change management, monitoring, emergency response, and capacity planning” across a set portfolio of services (Sloss, 2017).
    • In many organizations, SRE is implemented as a team that supports separate applications teams.
    • Applications must have defined and granular resilience requirements, translated into service objectives. The SRE team and applications teams will work together to meet these objectives.
    • Site reliability engineers (the folks that do SRE, and often also abbreviated as SREs) are expected to build solutions and processes to ensure services remain stable and performant, not just respond when they fail. For example, Google allows their SREs to spend just half their time on incident response, with the rest of their time focused on development and automation tasks.

    Site Reliability Testing

    What you get:

    • Improved reliability and reduced frequency and impact of downtime.
    • Increased use of automation to address problems before they cause an incident.
    • Granular resilience objectives.

    What you need:

    • Systems running on software-defined infrastructure.
    • Specialized skills in programming, infrastructure-as-code.
    • Business & product owners able to define and fund acceptable and appropriate resilience objectives.
    • Technical experts able to translate product requirements into technical design requirements.

    Beyond the Basics: Chaos Engineering

    • Chaos engineering, a term and approach first popularized by the team at Netflix, aims to improve the resilience of particularly large and distributed systems by simulating system failures and evaluating performance against a baseline.
    • Experiments simulate a variety of real-world events that could cause outages (e.g. network slowdowns or server failures). Experiments run continuously, and the recommendation is to run them in production where feasible while minimizing the impact on customers.
    • Tools to help you run chaos testing exist, including open-source toolkits like Chaos Monkey or Mangle and paid software as a service (SaaS) solutions like Gremlin.
    • Deciding whether the long-term benefits of tests that can degrade production are worth the potential risk of system slowdowns or outages is a business or product decision. Technical considerations aside, if the business owner of a particular system doesn’t see the value of continuous testing outweighing the introduced risk, this approach to testing isn’t going to happen.

    Chaos Engineering

    What you get:

    • Confidence that systems can weather volatile and unpredictable conditions in a production environment.
    • An embedded resilience culture.

    What you need:

    • High-maturity IT incident, monitoring and event practices.
    • Standby/resilient systems to minimize downtime impact.
    • Business buy-in for introducing risk into the production environment.
    • Specialized skills to identify, develop, and run tests that degrade production performance in a controlled way.
    • Budget and time to act on issues identified through testing.

    Beyond the Basics: Security Event Simulations

    • Ransomware is driving demands for proof of recovery testing from customers, executives, auditors, and insurance companies. Systems recovery is part of ransomware recovery, but recovering from a breach includes detection, analysis, containment, and eradication of the attack vector before systems recovery can begin.
    • Beyond technical recovery, internal legal and communications teams will have a role, as will your insurance provider, consultants specialized in ransomware recovery, or professional ransom negotiators.
    • A tabletop exercise focused on ransomware incident response is a key first step. You can find Info-Tech’s methodology for a ransomware tabletop in Phase 3 of Build Resilience Against Ransomware Attacks.
    • Live testing approaches can offer hands-on experience and further insight into how your systems are vulnerable to malware. A variety of open source and proprietary tools can simulate ransomware and help you identify problems, though it’s important to understand the limitations of different simulators (Allon, 2022).
    • A “red team” exercise simulates an adversarial attack against your processes and systems. A specialized penetration tester will often take on the role of the red team and provide a report of identified gaps and risks after the engagement.

    Security Event Simulation

    What you get:

    • Hands-on experience managing and recovering from a ransomware attack in a controlled environment.
    • A better understanding of gaps in your response process.

    What you need:

    • A completed ransomware tabletop exercise and mature security incident response processes.
    • For Ransomware Simulators: An air-gapped sandbox environment hosting a copy of your production systems and security tools, and time from your technical SMEs.
    • For Red Team Exercises: A trusted provider, scope for your testing plans, and time from your security incident response team.

    Prioritize tests by asking these three questions

    1. Will the scope of this test deliver sufficient value?

    • Yes, these are critical systems with low tolerance for downtime or data loss.
    • Yes, major changes or new systems require validation of DR capabilities.
    • Yes, there’s high probability of an outage, or recent experience of an outage.
    • •Yes, we have audit requirements or customer demands for testing.

    2. Are we ready for this test?

    • Yes, recovery plans and recovery objectives are documented.
    • Yes, key technical and business resources have time to commit to testing exercises.
    • Yes, technology is currently able to support proposed tests.

    3. Is it easy to do?

    • Yes, effort required to complete the test is low (i.e. minimal work, few participants).
    • Yes, the risks related to testing are low.
    • Yes, it won’t cost much.

    Info-Tech Insight

    More complex, challenging, risky, or costly tests, such as full failover tests, can deliver value. But do the high-value, low-effort stuff first!

    03 Brainstorm and prioritize test ideas

    30-60 minutes

    Even if you have an idea of what you need to test and how you want to run those tests, this brainstorming exercise can generate useful ideas for testing that might otherwise have been missed.

      1. Review the slides above to develop ideas on how and what you want to test. These slides may be enough to kickstart a brainstorming process. Don’t debate or discount ideas at this point. Write down these ideas in a space where all participants can see them (e.g. whiteboard or shared screen).

    The next steps will help you prioritize the list – if needed – to tests that are highest value and lowest effort.

    1. Discuss where you have the greatest need to test. Assign a score of 0 – 3 for each test, with a score of 3 being high-need and a score of zero being low-need. Consider whether:
      • These applications have a low tolerance for downtime.
      • There’s a high chance of an outage, or recent experience with an outage.
      • There’s a need to train or cross-train staff on recovery for the system(s) in question.
      • Major changes require a review or validation of DR capabilities.
      • Audit requirements or customer/executive demands can be met via testing.
    2. Discuss which tests will require the least effort to complete – where readiness is high and tests are easier to do. Assign a score between 0 and 3 for each test, with a score of 3 being least effort and a score of 0 being high effort. Consider whether:
      • Recovery plans and recovery objectives are documented for these systems.
      • Technical experts are available to work on testing exercises.
      • For active testing, standby/sandbox systems are available and capable of supporting proposed tests.
      • The effort required to complete the test is low (e.g. minimal new work, few participants).
      • The risks related to testing are low.
      • You will need to secure additional funding.
    3. Sum together the assigned scores for each test. Higher scores should be the highest priority, but of course use your judgement to validate the results and select one or two tests to execute in the coming year.

    “There are different levels of testing and it is very progressive. I do not recommend my clients to do anything, unless they do it in a progressive fashion. Don’t try to do a live failover test with your users, right out of the box.”

    – Steve Tower
    Principal Consultant
    Prompta Consulting Group

    Input

    • Organizational and technical context

    Output

    • Prioritize list of DR testing ideas

    Participants

    • DR sponsor
    • Test coordinator

    04 Build a test plan

    3-5 days

    Building a test plan helps the test run smoothly and can uncover issues with the underlying DRP as you dig into the details.

    The test coordinator will own the plan document but will rely on the sponsor to confirm scope and goals, technical SMEs to develop system recovery plans, and business liaisons to create UAT scripts.

    Download Info-Tech’s Disaster Recovery Test Plan Template. Use the structure of the template to build your own document, deleting example data as you go. Consider saving a separate copy of this document as an example and working from a second copy.

    Key sections of the document include:

    • Goals, scenario, and scope of the test.
    • Assumptions, constraints, risks, and mitigation strategies.
    • Test participants.
    • Key pre-test milestones, and test-day schedule.
    • After-action review.

    Download the Disaster Recovery Test Plan Template

    Input

    • Scope
    • High-level goals

    Output

    • Test plan, including goals, scope, key milestones, risks and mitigations, and test-day schedule

    Participants

    • Test coordinator develops the plan with support from:
      • Technical SMEs
      • Business liaisons
      • DR sponsor

    05 Run an after-action review

    30-60 minutes

    Take time after test exercises – especially large-scale tests with many participants – to consider what went well, what didn’t, and where you can improve future testing exercises. Track lessons learned and next steps at the bottom of your test plan.

    1. Start with a short (5-10 minute) debrief of the test and allow participants to ask questions. Confirm:
      • Did we meet the goals we set for the exercise, including RTOs and RPOs?
      • What was done well? What issues, gaps, and risks were identified?
    2. Work through variations of the following questions:
      • Was the test plan effective, and was the test well organized?
      • Was the documentation effective? Where did we follow the plan as documented, and where did we deviate from the plan?
      • Was our communication/collaboration during the test effective?
      • Have gaps and issues found during the test been reported to the testing coordinator? Could some of the issues uncovered apply more broadly to other IT services as well?
      • What could we test next, based on what was discovered?
      • Are there other tools or approaches that could be useful?

    Input

    • Insights and experience from a recent testing exercise

    Output

    • Identified gaps and risks, and action items to address them
    • Ideas to improve future test exercises

    Participants

    • Test coordinator develops the plan with support from:
      • Test coordinator
      • Test participants

    Follow a testing cycle

    All tests are expected to drive actions to improve resilience, as appropriate. Experience from previous tests will be applied to future testing exercises.

    The testing cycle: 1. Plan a test, 2. Run test, 3. Take action.

    Use your experience to simplify testing

    The fifth testing exercise should be easier than the first

    Outputs and lessons learned from testing should help you run future tests.

    • With past experience under their belt, participants should have a better understanding of their role, and of their peers’ roles, and the goal of the exercise.
    • Facilitators will be more comfortable facilitating the exercise, and everyone should be more confident in the steps required to recover their systems.
    • Gather feedback from participants through after-action reviews to identify what worked and what didn’t.
    • Documentation from previous tests can provide a template for future tests.
    • Gaps identified in previous tests can provide ideas for future tests.

    Experience, lessons learned, improved process, new test targets, repeat.

    Info-Tech Insight

    Testing should get easier over time. But if you’re easily passing every test, it’s a sign that you’re ready to run more challenging tests.

    06 Create a test program summary

    2-4 hours

    Regular testing allows you to build on prior tests and helps keep plans current despite changes to your environment.

    Keeping a regular testing schedule requires expertise, a process to coordinate your efforts, and a level of governance to provide oversight and ensure testing continues to deliver value. Create a call to action using Info-Tech’s Disaster Recovery Testing Program Summary Template.

    The result is a summary document that:

    • Identifies key takeaways and testing goals
    • Presents key elements of the testing program
    • Outlines the testing cycle
    • Lists expected milestones for the next year
    • Identifies participants
    • Recommends next steps

    “It is extremely important in the early stages of development to concentrate the focus on actual recoverability and data protection, enhancing these capabilities over time into a fully matured program that can truly test the recovery, and not simply focusing on the testing process itself.”

    – Joe Starzyk
    Senior Business Development Executive
    IBM Global Services

    Research Contributors and Experts

    • Bernard A. Jones, Business Continuity & Disaster Recovery Expert
    • Robert Nardella, IT Service Management, Certified z/OS Mainframe Professional
    • Larry Liss, Chief Technology Officer, Blank Rome LLP
    • Jennifer Goshorn, Chief Administrative and Chief Compliance Officer, Gunderson Dettmer LLP
    • Paul Kirvan, FBCI, CISA, Independent IT Consultant/Auditor, Paul Kirvan Associates
    • Steve Tower, Principal Consultant, Prompta Consulting Group
    • Joe Starzyk, Senior Business Development Executive, IBM Global Services
    • Thomas Bronack, Enterprise Resiliency and Corporate Certification Consultant, DCAG
    • Paul S. Randal, CEO & Owner, SQLskills.com
    • Tom Baumgartner, Disaster Recovery Analyst, Catholic Health

    Bibliography

    Alton, Yoni. “Ransomware simulators – reality or a bluff?” Palo Alto Blog, 2 May 2022. Accessed 31 Jan 2023.
    https://www.paloaltonetworks.com/blog/security-operations/ransomware-simulators-reality-or-a-bluff/

    Brathwaite, Shimon. “How to Test your Business Continuity and Disaster Recovery Plan,” Security Made Simple, 13 Nov 2022. Accessed 31 Jan 2023.
    https://www.securitymadesimple.org/cybersecurity-blog/how-to-test-your-business-continuity-and-disaster-recovery-plan

    The Business Continuity Institute. Good Practice Guidelines: 2018 Edition. The Business Continuity Institute, 2017.

    Emigh, Jacqueline. “Disaster Recovery Testing: Ensuring Your DR Plan Works,” Enterprise Storage Forum, 28 May 2019. Accessed 31 Jan 2023.
    Disaster Recovery Testing: Ensuring Your DR Plan Works | Enterprise Storage Forum

    Gardner, Dana. "Case Study: Strategic Approach to Disaster Recovery and Data Lifecycle Management Pays off for Australia's SAI Global." ZDNet. BriefingsDirect, 26 Apr 2012. Accessed 31 Jan 2023.
    http://www.zdnet.com/article/case-study-strategic-approach-to-disaster-recovery-and-data-lifecycle-management-pays-off-for-australias-sai-global/.

    IBM. “Section 11. Testing the Disaster Recovery Plan.” IBM, 2 Aug 2021. Accessed 31 Jan 2023. Section 11. Testing the disaster recovery plan - IBM Documentation Lutkevich, Ben and Alexander Gillis. “Chaos Engineering”. TechTarget, Jun 2021. Accessed 31 Jan 2023.
    https://www.techtarget.com/searchitoperations/definition/chaos-engineering

    Monperrus, Martin. “Principles of Antifragility.” Arxiv Forum, 7 June 2017. Accessed 31 Jan 2023.
    https://arxiv.org/ftp/arxiv/papers/1404/1404.3056.pdf

    “Principles of Chaos Engineering.” Principles of Chaos Engineering, 2019 March. Accessed 31 Jan 2023.
    https://principlesofchaos.org/

    Sloss, Benjamin Treynor. “Introduction.” Site Reliability Engineering. Ed. Betsy Beyer. O’Reilly Media, 2017. Accessed 31 Jan 2023.
    https://sre.google/sre-book/introduction/

    Diagnose Brand Health to Improve Business Growth

    • Buy Link or Shortcode: {j2store}564|cart{/j2store}
    • member rating overall impact: N/A
    • member rating average dollars saved: N/A
    • member rating average days saved: N/A
    • Parent Category Name: Marketing Solutions
    • Parent Category Link: /marketing-solutions
    • Low number and quality of leads generated, poor conversion rates, and declining customer retention and loyalty
    • Higher customer acquisition vs. marketing costs
    • Difficulties attracting and keeping talent, partners, and investors
    • Slow or low growth and devaluation of the brand due to low brand equity

    Our Advice

    Critical Insight

    • The Brand: Intangible, yet a company’s most valuable asset.
    • Data-driven decisions for a strong brand.
    • Investing in brand-building efforts means investing in your success.

    Impact and Result

    • Increase brand awareness and equity.
    • Build trust and improve customer retention and loyalty.
    • Achieve higher and faster growth.

    Diagnose Brand Health to Improve Business Growth Research & Tools

    Diagnose Brand Health to Improve Business Growth Executive Brief – A deck to help diagnose brand health to improve business growth.

    In this executive brief, you will discover the importance of a strong brand on the valuation, growth, and sustainability of your company. You will also learn about SoftwareReviews' approach to assessing current performance and gaining visibility into areas of improvement.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Brand Diagnostic and Analysis Tool Kit

    A comprehensive set of tools to gather and interpret qualitative and quantitative brand performance metrics.

    • Brand Diagnostic Tool - Digital Metrics Analysis Template
    • Brand Diagnostic Tool - Financial Metrics Analysis Template
    • Brand Diagnostic Tool Survey and Interview Questionnaires and Lists Template
    • Survey Emails Best Practices Guidelines
    • Brand Diagnostic Tool - External and Internal Factors Metrics Analysis Template

    2. Brand Diagnostic Executive Presentation

    Fully customizable, pre-built PowerPoint presentation template to communicate the results of the brand performance diagnostic, areas of improvement and trends, as well as your recommendations. It will also allow you to identify and align executive members and key stakeholders on next steps, and set priorities.

    • Brand Diagnostic - Executive Presentation Template

    Infographic

    Further reading

    Diagnose Brand Health to Improve Business Growth

    Have a significant and well-targeted impact on business success and growth by knowing how your brand performs, identifying areas of improvement, and making data-driven decisions to fix it.

    EXECUTIVE BRIEF

    SoftwareReviews is a division of Info-Tech Research Group Inc., a world-class IT research and consulting firm established in 1997.
    Backed by two decades of IT research and advisory experience, SoftwareReviews offers the most comprehensive insight into the enterprise software landscape and client-vendor relationships.

    Analyst Perspective

    Brand Diagnostic and Monitoring

    In the ever-changing market landscape in which businesses operate, it is imperative to ensure that the brand stays top of mind and quickly adapts. Having a good understanding of where the brand stands and how it performs has become crucial for any company to stand out from its competitors and succeed in a crowded and very dynamic market.

    Unfortunately, the brand does not always receive the attention and importance it deserves, leaving it vulnerable to becoming outdated and unclear to the target audience and to losing its equity.

    Knowing how the brand is perceived, as opposed to how individuals within an organization perceive it, addressing any brand-related issues in a timely manner, and implementing processes to continuously monitor its performance have become key tactics for any company that wants to thrive in today's highly competitive market.

    Photo of Nathalie Vezina, Marketing Research Director, SoftwareReviews Advisory.

    Nathalie Vezina
    Marketing Research Director
    SoftwareReviews Advisory

    Executive Summary

    Your Challenge

    Because it is vulnerable to becoming outdated and unclear to the target audience and to losing its equity, it is essential to ensure that the brand is performing well and to be attentive to these signs of a weakened brand:

    • Low number and quality of leads generated, poor conversion rates, and declining customer retention and loyalty
    • Lack of understanding of the value proposition; lack of interest and interaction with the brand
    • Higher customer acquisition/marketing costs
    • Difficulties attracting and keeping talent, partners, or future investors
    • Low/slow growth; devaluation of the brand due to low brand equity
    Common Obstacles

    Building a strong brand is an everyday challenge, and brand leaders often face what may seem like overwhelming obstacles in achieving their goal. Here are some of the roadblocks they regularly face:

    • Limited visibility on brand perception and overall performance
    • Insufficient supporting information to make clear, undisputable data-driven decisions and convince key stakeholders how to improve brand performance
    • Limited resources (time, budget, headcount, tools) to diagnose, measure, and execute
    • Stakeholders may not be fully aware of the benefits of a strong brand and the impacts that a weak brand can have on the overall performance of the business
    SoftwareReviews’ Approach

    This SoftwareReviews blueprint provides the guidance and tools required to perform a thorough brand diagnostic and enable brand leaders to:

    • Know how the brand performs; pinpoint gaps and areas for improvement
    • Make clear, data-driven recommendations and decisions on how to fix and optimize the brand
    • Communicate, convince key stakeholders, and align on proposed solutions to optimize the brand’s performance
    • Continuously monitor and optimize the brand

    SoftwareReviews Advisory Insight

    The brand is a company’s most valuable asset that should never fall into disrepair. In fact, business leaders should ensure that at least half of their marketing budget is allocated to brand-building efforts.

    What is a brand?

    The brand – both intangible and the most valuable asset for businesses.

    Despite its intangible nature, the brand is at the heart of every business, small and large, around which rotates what drives business success and growth.

    While measuring its real value on the marketplace can be difficult, a brand with high salience will attract and retain customers for as long as it keeps evolving and adapting to its dynamic environment.

    Up to 90% of the total market value of companies is based on intangible assets, such as brand recognition. (Source: Ocean Tomo, 2020)

    Multiple bubbles with the biggest bubble highlighted and labelled 'BRAND'. The other bubbles say 'IDENTITY', 'LOYALTY', 'TRUST', 'STRATEGY', 'GROWTH', 'AWARENESS', and 'VALUE'.

    What makes a brand strong?

    Perception Matters

    The brand reflects the image of a company or a product. The values it conveys and how it’s being perceived have a direct impact on a brand's ability to stand out and grow.

    A brand is strong when it:

    • Projects a positive image
    • Has a clear positioning and value proposition
    • Is authentic and inspiring
    • Conveys values that resonates
    • Is socially engaged
    • Builds awareness
    • Is consistent
    • Delivers on its promise
    • Inspires trust
    “In the past, a brand is what a company told you it was. Today, a brand is what people tell each other it is.” (Source: Mark Schaefer, 2019)

    Investing in building a brand, a top priority for businesses

    Company Valuation

    Branding has become a top priority for companies to increase the value of their business in the marketplace. A good market value is essential to attract and retain investors, obtain future rounds of financing, grow by acquisition, and find buyers.

    The more equity a brand gains, the higher its market value, despite the company’s annual revenue. While annual revenue is factored in the equation, the equity of the brand has a greater impact on the market value. A brand whose market value is lower than its revenue is an important indicator that the brand is weakened and needs to be addressed.

    Revenue and Growth

    Most successful companies are investing heavily in building their brand, and for good reason. A strong brand will deliver the right messaging, and a unique and clear value proposition will resonate with its audience and directly impact customer acquisition costs, outperform competition, enable higher pricing, and increase sales volume and customer lifetime value.

    A strong brand also helps develop partner channels, attract and engage high-value partners, and allow for actionable and incremental KPIs.

    Talent Acquisition and Retention

    Brands with strong values are more attractive to highly skilled talent without having to offer above-market salaries. In addition, when a brand inspires pride and shares common values with employees, it increases their motivation and the company’s retention rate.

    Retaining employees within the company allows for the development of talent and retention of knowledge within the organization, thus contributing to the sustainability of the organization.

    It's no wonder that employer branding has become an essential element of human resources strategies.

    “Sustainable Living Brands are growing 69% faster than the rest of the business and delivering 75% of the company’s growth.” (Source: Unilever, 2019, qtd. in Deloitte, 2021)

    Symptoms of a weakened brand

    Know if your brand is suffering and needs to be fixed.

    Brand leaders experiencing one or more of these brand-related symptoms should consider rebranding or optimizing their brand:
    • Low number and quality of leads generated, poor conversion rates, and declining customer retention and loyalty
    • Higher customer acquisition vs. marketing costs
    • Difficulties attracting and keeping talent, partners, and investors
    • Slow or low growth and devaluation of the brand due to low brand equity

    With visibility into your brand and the supporting data that provides a thorough diagnostic of the brand, combined with ongoing brand performance monitoring, you will have all the information you need to help you drive the brand forward, have a significant impact on business growth, and stand out as a brand leader.

    The largest software companies have an average market cap of 18X their revenue (Source: Companies Market Cap, May 2022)

    Building a strong brand, an everyday challenge

    Brand leaders are often faced with overwhelming obstacles in building a strong brand.

    Limited visibility on brand perception and overall performance Insufficient information to make clear, undisputable data-driven decisions and convince key stakeholders how to improve brand performance Stock image of a person pulling a boulder.
    Misunderstanding of the benefits of a strong brand and negative impacts of a weak brand on business valuation and growth Limited resources (time, budget, headcount, tools) to diagnose, measure, and execute
    Only
    54%
    of businesses have a B2B brand program in place for measuring brand perceptions. (Source: B2B International, 2016) Only
    4%
    of B2B marketing teams measure the impact of their marketing/brand building efforts beyond six months. (Source: LinkedIn’s B2B Institute, 2019) 50%
    of marketing budget is what successful brands spend on average on brand-building efforts. (Source: Les Binet and Peter Field, 2018)
    82% of investors say name recognition is an important factor guiding them in their investment decisions. (Source: Global Banking & Finance Review, 2018) 77% of B2B marketers say branding is crucial for growth. (Source: Circle Research)

    Making brand performance visible

    Implement data-driven strategies and make fact-based decisions to continuously optimize brand performance.

    Diagnose your brand’s health
    Know how your brand is being perceived and have visibility on its performance.
    Cycle titled 'BRAND' with steps 'Diagnose', 'Identify', 'Fix', 'Keep Monitoring' and back to 'Diagnose'. Identify trends and areas of improvement
    Rely on undisputable and reliable data to make clear decisions and educate and communicate with key stakeholders.
    Keep monitoring your brand’s performance
    Stay on top of the game and keep away competitors by continuously monitoring your brand’s health.
    Fix issues with your brand in a timely manner
    Don’t lose the momentum. Achieve better results and have a greater impact on your success and chances to grow.

    Qualitative and quantitative brand performance measures

    Segmented by SoftwareReviews Advisory into three categories for a comprehensive diagnostic.

    Icon of a megaphone. Icon of a head with puzzle pieces. Icon of coins.
    Brand Equity
    • Awareness
    • Perception
    • Positioning
    • Recognition/recall
    • Trust
    Buyer’s Behavior
    • Interaction with the brand
    • Preference
    • Purchase intent
    • Product reviews
    • Social engagement
    • Website traffic
    • Lead generation
    Financial
    • Revenue
    • Profit margin
    • Customer lifetime value (CLV)
    • Customer acquisition cost (CAC)
    • Intangible asset market value (IAMV)

    Benefits of a strong and healthy brand

    A healthy brand is the foundation of your success.

    Ensure a better understanding of the value proposition and positioning Drive more interest, interaction, and traction Increase brand awareness and equity Generate higher number and quality of leads
    Achieve higher and faster conversion rate Build trust and improve customer retention and loyalty Attract and keep talent, partners, and investors Achieve higher and faster growth

    Visual explaining the brand diagnostic methodology: 1. data collection and analysis; and 2. presentation and alignment. Outcomes: gain visibility into the brand's performance, highlight areas for improvement, and make data-driven decisions.

    Who benefits from diagnosing the brand?

    This Research Is Designed for:

    Brand leaders who are looking to:

    • Detect and monitor brand performance, issues, trends, and areas of improvement
    • Optimize and fix their brand
    • Develop strategies, and make recommendations and decisions based on facts
    • Get the support they need from key stakeholders
    This Research Will Help You:
    • Get the visibility you need on your brand’s performance
    • Pinpoint brand issues, trends, and areas of improvement
    • Develop data-driven strategies, and make recommendations and decisions based on facts
    • Communicate with and convince key stakeholders
    • Get the support you need from key stakeholders
    • Put in place new diagnostic and monitoring processes to continually improve your brand
    This Research Will Also Assist:
    • Sales with qualified lead generation and customer retention and loyalty
    • Human Resources in their efforts to attract and retain talent
    • The overall business with growth and increased market value
    This Research Will Help Them:
    • Have a better understanding of the importance of a strong brand on business growth and valuation
    • Align on next steps

    SoftwareReviews’ Brand Diagnostic Methodology

    0. Communication & Alignment 1. Data Collection 2. Data Analysis & Interpretation 3. Report & Presentation
    Phase Steps
    1. Engage and unify the team
    2. Communicate and present
    3. Align on next steps
    1. Identify and document internal and external changes affecting the brand
    2. Conduct internal and external brand perception surveys
    3. Gather customer loyalty feedback
    4. Collect digital performance metrics
    1. Analyze data collected
    2. Identify issues, trends, gaps, and inconsistencies
    3. Compare data with current brand statement
    1. Build report with recommendations
    2. Prioritize brand fixes from high to low positive impact
    3. Build presentation
    Phase Outcomes
    • Importance of the brand is recognized
    • Endorsement and prioritization
    • Support and resources
    • All relevant data/information is collected in one place
    • Visibility on the performance of the brand
    • All the data in hand to support recommendations and make informed decisions
    • Visibility and clear understanding of the brand’s health and how to fix or improve its performance

    Insight summary

    The Brand: Intangible, yet a company’s most valuable asset

    Intangible assets, such as brand recognition, account for almost all of a company’s value.1 Despite its intangible nature, the brand is at the heart of every business and has a direct impact on business growth, profitability, and revenue. While measuring its real value on the marketplace can be difficult, a brand with high traction will attract customers and keep them for as long as it keeps evolving and adapting to its dynamic environment.

    Making brand issues visible

    Having a clear understanding of how the brand performs has become crucial for any company that wants to stand out from its competitors and succeed in a crowded and highly dynamic marketplace.

    Data-driven decisions for a strong brand

    Intuition-based or uninformed decisions are obsolete. Brand leaders must base their decisions on facts to be able to convince key stakeholders.

    Building a strong brand, an everyday challenge

    Brand leaders often face overwhelming obstacles building strong brands. They need guidance and tools to support them to drive the business forward.

    Get team buy-in and alignment

    Brand leaders must ensure that the key stakeholders are aware of the importance of a strong brand to business growth and value increase and that they are aligned and committed to the efforts required to build a successful brand.

    Investing in brand-building efforts means investing in your success

    Successful business leaders allocate at least half of their marketing budget2 to brand-building efforts, enabling them to set themselves apart, significantly increase their market share, grow their business, and thrive in a highly competitive marketplace.

    Guided Implementation

    A Guided Implementation (GI) is a series of calls with a SoftwareReviews Marketing Analyst to help implement our best practices in your organization.

    Your engagement managers will work with you to schedule analyst calls.

    What does a typical GI on this topic look like?

    Brand Diagnostic

    Data Analysis & Interpretation

    Report & Presentation Building

    Communication & Alignment

    Call #1: Discuss concept and benefits of performing a brand diagnostic. Identify key stakeholders. Anticipate concerns and objections.

    Call #2: Discuss how to use the tool. Identify resources and internal support needed.

    Call #3: Review results. Discuss how to identify brand issues, areas of improvement, and trends based on data collected and to interpret key metrics.

    Call #4 (optional): Continue discussion from call #3.

    Call #5: Discuss recommendations and best practices to fix the issues identified and resources required.

    Call #6: Discuss purpose and how to build the report and presentation, Prioritize the brand fixes from high to low positive impact.

    Call #7 (optional): Follow up with call on report and presentation preparation.

    Call #8: Discuss key points to focus on when presenting to key stakeholders and the desired outcome.

    Call #9: Discuss how to leverage brand diagnostic tools now in place and the benefits of continuously monitoring the brand.

    Call #10: Debrief and determine how we can help with next steps.

    Key deliverable:

    Blueprint deliverables

    Each step of this blueprint is accompanied by supporting deliverables to help you accomplish your goals:

    Brand Diagnostic Presentation Template

    Sample of the key deliverable, the Brand Diagnostic Presentation Template.

    Pre-built and fully customizable PowerPoint template to communicate key findings, areas of improvements, and recommendations to key stakeholders, align on next steps, and prioritize.

    Brand Diagnostic Report Dashboard

    Sample of the Brand Diagnostic Report Dashboard deliverable.

    Auto-filling dashboard built into the Brand Diagnostic Tool Kit. Ready to be saved and shared as a PDF.

    Brand Diagnostic Tool Kit

    Sample of the Brand Diagnostic Tool Kit deliverable.

    Comprehensive Excel Workbook to gather and interpret brand performance metrics. Includes survey questionnaires.

    Bibliography

    “71% of Consumers More Likely to Buy a Product or Service From a Name They Recognise.” Global Banking & Finance Review, 5 December 2018. Web.

    B2B Marketing Leaders Report. Circle Research, n.d. Web.

    Binet, Les, and Peter Field. Effectiveness In Context: A manual for Brand Building. Institute of Practitioners in Advertising, 12 October 2018. Ebook.

    “Current Trends in the World of B2B Marketing, 2016 Survey.” B2B International, 2016. Web.

    Intangible Asset Market Value Study. Ocean Tomo, July 2020. Web.

    Largest Software Companies By Market Cap. Companies Market Cap, May 2022. Web.

    “Unilever, purpose-led brands outperform.” Unilever, 6 October 2019. Web. qtd. in Kounkel, Suzanne, Amy Silverstein, and Kathleen Peeters. “2021 Global Marketing Trends.” Deloitte Insights, 2020. Web.

    Schaefer, Mark. “The Future Of Branding Is Human Impressions.” Mark Schaefer Blog, 3 June 2019. Web.

    The 5 Principles Of Growth In B2B Marketing - Empirical Observations on B2B Effectiveness. LinkedIn B2B Institute, 2019. Web.

    Visual explaining the brand diagnostic methodology: 1. data collection and analysis; and 2. presentation and alignment. Outcomes: gain visibility into the brand's performance, highlight areas for improvement, and make data-driven decisions.

    Who benefits from diagnosing the brand?

    This Research Is Designed for:

    Brand leaders who are looking to:

    • Detect and monitor brand performance, issues, trends, and areas of improvement
    • Optimize and fix their brand
    • Develop strategies, and make recommendations and decisions based on facts
    • Get the support they need from key stakeholders
    This Research Will Help You:
    • Get the visibility you need on your brand’s performance
    • Pinpoint brand issues, trends, and areas of improvement
    • Develop data-driven strategies, and make recommendations and decisions based on facts
    • Communicate with and convince key stakeholders
    • Get the support you need from key stakeholders
    • Put in place new diagnostic and monitoring processes to continually improve your brand
    This Research Will Also Assist:
    • Sales with qualified lead generation and customer retention and loyalty
    • Human Resources in their efforts to attract and retain talent
    • The overall business with growth and increased market value
    This Research Will Help Them:
    • Have a better understanding of the importance of a strong brand on business growth and valuation
    • Align on next steps

    SoftwareReviews’ Brand Diagnostic Methodology

    0. Communication & Alignment 1. Data Collection 2. Data Analysis & Interpretation 3. Report & Presentation
    Phase Steps
    1. Engage and unify the team
    2. Communicate and present
    3. Align on next steps
    1. Identify and document internal and external changes affecting the brand
    2. Conduct internal and external brand perception surveys
    3. Gather customer loyalty feedback
    4. Collect digital performance metrics
    1. Analyze data collected
    2. Identify issues, trends, gaps, and inconsistencies
    3. Compare data with current brand statement
    1. Build report with recommendations
    2. Prioritize brand fixes from high to low positive impact
    3. Build presentation
    Phase Outcomes
    • Importance of the brand is recognized
    • Endorsement and prioritization
    • Support and resources
    • All relevant data/information is collected in one place
    • Visibility on the performance of the brand
    • All the data in hand to support recommendations and make informed decisions
    • Visibility and clear understanding of the brand’s health and how to fix or improve its performance

    Insight summary

    The Brand: Intangible, yet a company’s most valuable asset

    Intangible assets, such as brand recognition, account for almost all of a company’s value.1 Despite its intangible nature, the brand is at the heart of every business and has a direct impact on business growth, profitability, and revenue. While measuring its real value on the marketplace can be difficult, a brand with high traction will attract customers and keep them for as long as it keeps evolving and adapting to its dynamic environment.

    Making brand issues visible

    Having a clear understanding of how the brand performs has become crucial for any company that wants to stand out from its competitors and succeed in a crowded and highly dynamic marketplace.

    Data-driven decisions for a strong brand

    Intuition-based or uninformed decisions are obsolete. Brand leaders must base their decisions on facts to be able to convince key stakeholders.

    Building a strong brand, an everyday challenge

    Brand leaders often face overwhelming obstacles building strong brands. They need guidance and tools to support them to drive the business forward.

    Get team buy-in and alignment

    Brand leaders must ensure that the key stakeholders are aware of the importance of a strong brand to business growth and value increase and that they are aligned and committed to the efforts required to build a successful brand.

    Investing in brand-building efforts means investing in your success

    Successful business leaders allocate at least half of their marketing budget2 to brand-building efforts, enabling them to set themselves apart, significantly increase their market share, grow their business, and thrive in a highly competitive marketplace.

    Guided Implementation

    A Guided Implementation (GI) is a series of calls with a SoftwareReviews Marketing Analyst to help implement our best practices in your organization.

    Your engagement managers will work with you to schedule analyst calls.

    What does a typical GI on this topic look like?

    Brand Diagnostic

    Data Analysis & Interpretation

    Report & Presentation Building

    Communication & Alignment

    Call #1: Discuss concept and benefits of performing a brand diagnostic. Identify key stakeholders. Anticipate concerns and objections.

    Call #2: Discuss how to use the tool. Identify resources and internal support needed.

    Call #3: Review results. Discuss how to identify brand issues, areas of improvement, and trends based on data collected and to interpret key metrics.

    Call #4 (optional): Continue discussion from call #3.

    Call #5: Discuss recommendations and best practices to fix the issues identified and resources required.

    Call #6: Discuss purpose and how to build the report and presentation, Prioritize the brand fixes from high to low positive impact.

    Call #7 (optional): Follow up with call on report and presentation preparation.

    Call #8: Discuss key points to focus on when presenting to key stakeholders and the desired outcome.

    Call #9: Discuss how to leverage brand diagnostic tools now in place and the benefits of continuously monitoring the brand.

    Call #10: Debrief and determine how we can help with next steps.

    Key deliverable:

    Blueprint deliverables

    Each step of this blueprint is accompanied by supporting deliverables to help you accomplish your goals:

    Brand Diagnostic Presentation Template

    Sample of the key deliverable, the Brand Diagnostic Presentation Template.

    Pre-built and fully customizable PowerPoint template to communicate key findings, areas of improvements, and recommendations to key stakeholders, align on next steps, and prioritize.

    Brand Diagnostic Report Dashboard

    Sample of the Brand Diagnostic Report Dashboard deliverable.

    Auto-filling dashboard built into the Brand Diagnostic Tool Kit. Ready to be saved and shared as a PDF.

    Brand Diagnostic Tool Kit

    Sample of the Brand Diagnostic Tool Kit deliverable.

    Comprehensive Excel Workbook to gather and interpret brand performance metrics. Includes survey questionnaires.

    Bibliography

    “71% of Consumers More Likely to Buy a Product or Service From a Name They Recognise.” Global Banking & Finance Review, 5 December 2018. Web.

    B2B Marketing Leaders Report. Circle Research, n.d. Web.

    Binet, Les, and Peter Field. Effectiveness In Context: A manual for Brand Building. Institute of Practitioners in Advertising, 12 October 2018. Ebook.

    “Current Trends in the World of B2B Marketing, 2016 Survey.” B2B International, 2016. Web.

    Intangible Asset Market Value Study. Ocean Tomo, July 2020. Web.

    Largest Software Companies By Market Cap. Companies Market Cap, May 2022. Web.

    “Unilever, purpose-led brands outperform.” Unilever, 6 October 2019. Web. qtd. in Kounkel, Suzanne, Amy Silverstein, and Kathleen Peeters. “2021 Global Marketing Trends.” Deloitte Insights, 2020. Web.

    Schaefer, Mark. “The Future Of Branding Is Human Impressions.” Mark Schaefer Blog, 3 June 2019. Web.

    The 5 Principles Of Growth In B2B Marketing - Empirical Observations on B2B Effectiveness. LinkedIn B2B Institute, 2019. Web.

    IT Service Management Selection Guide

    • Buy Link or Shortcode: {j2store}488|cart{/j2store}
    • member rating overall impact: 9.3/10 Overall Impact
    • member rating average dollars saved: $29,187 Average $ Saved
    • member rating average days saved: 6 Average Days Saved
    • Parent Category Name: Service Desk
    • Parent Category Link: /service-desk
    • Your ITSM solution that was once good enough is no longer adequate for a rapidly evolving services culture.
    • Processes and data are disconnected with multiple workarounds and don’t allow the operations team to mature processes.
    • The workarounds, disparate systems, and integrations you’ve implemented to solve IT operations issues are no longer adequate.

    Our Advice

    Critical Insight

    • Accessing funding for IT solutions can be challenging when the solution isn’t obviously aligned to the business need.
    • To maximize value and stakeholder satisfaction, determine use cases early, engage the right stakeholders, and define success.
    • Choosing a solution for a single purpose and then expanding it to cover other use cases can be a very effective use of technology dollars. However, spending the time up front to determine which use cases should be included and which will need a separate best-of-breed solution will make the best use of your investment.

    Impact and Result

    • Create a business case that defines use cases and requirements.
    • Shorten the list of viable vendors by matching vendors to use cases.
    • Determine which features are most important to reach your goals and select the best-matched vendor.

    IT Service Management Selection Guide Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out how Info-Tech’s methodology will provide a quick solution to selecting ITSM vendors and understand the ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Build a business case

    Create a light business case to gain buy-in and define goals, milestones, and use cases.

    • IT Service Management Business Case Template

    2. Define requirements

    Create your list of requirements and shortlist vendors.

    • The ITSM Vendor Evaluation Workbook
    [infographic]

    IT Diversity & Inclusion Tactics

    • Buy Link or Shortcode: {j2store}517|cart{/j2store}
    • member rating overall impact: N/A
    • member rating average dollars saved: N/A
    • member rating average days saved: N/A
    • Parent Category Name: Engage
    • Parent Category Link: /engage
    • Although inclusion is key to the success of a diversity and inclusion (D&I) strategy, the complexity of the concept makes it a daunting pursuit.
    • This is further complicated by the fact that creating inclusion is not a one-and-done exercise. Rather, it requires the ongoing commitment of employees and managers to reassess their own behaviors and to drive a cultural shift.

    Our Advice

    Critical Insight

    Realize the benefits of a diverse workforce by embedding inclusion into work practices, behaviors, and values, ensuring accountability throughout the department.

    Impact and Result

    Understand what it means to be inclusive: reassess work practices and learn how to apply leadership behaviors to create an inclusive environment

    IT Diversity & Inclusion Tactics Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Mobilize inclusion efforts

    Learn, evaluate, and understand what it means to be inclusive, examine biases, and apply inclusive leadership behaviors.

    • Diversity & Inclusion Initiatives Catalog
    • Inclusive IT Work Practices Examples
    • Inclusive Work Practices Template
    • Equip Managers to Adopt Inclusive Leadership Behaviors
    • Workbook: Equip Managers to Adopt Inclusive Leadership Behaviors
    • Standard Focus Group Guide
    [infographic]

    Get really good at resilience

    • member rating overall impact: N/A
    • member rating average dollars saved: N/A
    • member rating average days saved: N/A

    Why be resilient?

    Well, your clients demand it. And it makes business sense; it is much cheaper to retain a client than to acquire new ones. By all means, always expand your client base; just don't make it a zero-sum game by losing clients because you cannot provide decent service. 

    Although the term has existed since the 17th century, it has only received legal attention since 2020. Now, several years later, the EU and the US require companies to prove their resilience.

    To understand what resilience is, please read our article on resilience

    What does it take to become really good at IT resilience?

    IT resilience is a mindset, a collection of techniques, and people management focused on providing consistent service to clients, all rolled into one discipline. While we discuss IT resilience, it takes more than IT staff or IT processes to become a truly resilient business.

    Here are 10 themes relevant to the (IT) resilient organization:

    Transparent culture

    A transparent company culture empowers its people to act confidently, respond swiftly to challenges, and continuously learn and improve. This builds a strong foundation for resilience, enabling the organization to navigate disruption or adversity much more easily.

    At its core, transparency is about open communication, sharing information, and fostering a culture of honesty and trust. These traits directly influence the various aspects of resilience.

    Client service focus

    A client service focus isn't just about customer satisfaction; it's an integral part of a company's resilience strategy. Service stability and continuous value delivery are the elements that retain existing clients and attract new ones through reputation.  System outages, slowdowns, and errors lead to client frustration and erode confidence. In other words, client service focuses on making sure you are available. Once you have that, then you can look at enhancing and expanding services and products. 

    Resilient systems and processes often also include tools and capabilities for proactive communication with clients. This can include automated notifications during system maintenance or updates, providing transparency and minimizing inconvenience. A proactive approach to communication creates a sense of partnership, and it demonstrates that you value your clients' time and business.

    Adaptability

    Adaptable systems and processes give you the flexibility for rapid incident response and easy workarounds, bringing your service back to the level it is supposed to be at.

    In the bigger picture, when you design your systems for flexibility and modification, you can rapidly adjust to new market conditions, evolving customer demands, and technological advancements. This agility allows you to pivot swiftly, seizing opportunities while mitigating risks.

    In the same vein, adaptable processes, fostered by a culture of continuous improvement and open communication, empower teams to innovate and refine workflows in response to challenges. This constant evolution ensures the company remains competitive and aligned with its ever-changing environment.

    Robust change management

    When you establish standardized procedures for planning, testing, and implementing changes, IT change management ensures that every modification, no matter how seemingly small, is carefully considered and assessed for its impact on the broader IT ecosystem. This structured approach significantly reduces the risk of unexpected side effects, unforeseen conflicts, and costly downtime, protecting the company's operations and its reputation.

    It does not have to be a burdensome bureaucratic process. Modern processes and tools take the sting out of these controls. Many actions within change management can be automated without losing oversight by both the IT custodians and the business process owners.

    Redundancy and fault tolerance

    By having duplicates of essential components or systems in place, you ensure that even if one part fails, another is ready to take over. This helps you minimize the impact of unexpected events like hardware issues, software glitches, or other unforeseen problems. This might mean replicating critical policy data across multiple servers or data centers in different locations.

    Fault tolerance is all about your systems and processes being able to keep working even when facing challenges. By designing your software and systems architecture with fault tolerance in mind, you are sure it can gracefully handle errors and failures, preventing those small problems from causing bigger issues, outages, and unhappy clients.

    Security

    Clients entrust you with valuable information. Demonstrating a commitment to data security through resilient systems builds trust and provides reassurance that their data is safeguarded against breaches and unauthorized access.

    Monitoring and alerting

    Trusting that all working is good. making sure is better.  When you observe your systems and receive timely notifications when something seems off, you'll be able to address issues before they snowball into real problems. 

    In any industry, monitoring helps you keep an eye on crucial performance metrics, resource usage, and system health. You'll get insights into how your systems behave, allowing you to identify bottlenecks or potential points of failure before they cause serious problems. And with a well-tuned alerting system, you'll get those critical notifications when something requires immediate attention. This gives you the chance to respond quickly, minimize downtime, and keep things running smoothly for your customers.

    Monitoring is also all about business metrics. Keep your service chains running smoothly and understand the ebb and flow of when clients access your services. Then update and enhance in line with what you see happening. 

    Incident response processes

    Well-thought-out plans and processes are key. Work with your incident managers, developers, suppliers, business staff and product owners and build an embedded method for reacting to incidents. 

    The key is to limit the time of the service interruption. Not everything needs to be handled immediately, so your plan must be clear on how to react to important vs lower-priority incidents. Making the plan and process well-known in the company helps everybody and keeps the calm.

    Embedded business continuity

    Business continuity planning anticipates and prepares for various scenarios, allowing your company to adapt and maintain essential functions even in the face of unexpected disruptions.

    When you proactively address these non-IT aspects of recovery, you build resilience that goes beyond simply restoring technology. It enables you to maintain customer relationships, meet contractual obligations, and safeguard your reputation, even in the face of significant challenges.

    Business continuity is not about prevention; it is about knowing what to do when bad things happen that may threaten your company in a more existential way or when you face issues like a power outage in your building, a pandemic, major road works rendering your business unreachable and such events.

    Effective disaster recovery  

    Disaster recovery is your lifeline when the worst happens. Whether it's a major cyberattack, a natural disaster, or a catastrophic hardware failure, a solid disaster recovery plan ensures your business doesn't sink. It's your strategy to get those critical systems back online and your data restored as quickly as possible.

    Think of it this way: disaster recovery, just like business continuity, isn't about preventing bad things from happening; it's about being prepared to bounce back when they do. It's like having a spare tire in your car, you hope you never need it, but if you get a flat, you're not stranded. With a well-tested disaster recovery plan, you can minimize downtime, reduce data loss, and keep your operations running even in the face of the unexpected. That translates to happier customers, protected revenue, and a reputation for reliability even amidst chaos.

     

    Resilience is the result of a well-conducted orchestra. Many disciplines come together to help you service your clients in a consistent way.

    The operational lifeline of your company and the reason it exists in the first place is to provide your clients with what they need, when they need it, and be able to command a good price for it. And that will keep your shareholders happy as well.

    Create a Game Plan to Implement Cloud Backup the Right Way

    • Buy Link or Shortcode: {j2store}469|cart{/j2store}
    • member rating overall impact: 7.0/10 Overall Impact
    • member rating average dollars saved: $2,000 Average $ Saved
    • member rating average days saved: 5 Average Days Saved
    • Parent Category Name: Storage & Backup Optimization
    • Parent Category Link: /storage-and-backup-optimization
    • Cloud adoption is frequently driven by hype rather than careful consideration of the best-fit solution.
    • IT is frequently rushed into cloud adoption without appropriate planning.
    • Organizations frequently lack appropriate strategies to deal with cloud-specific backup challenges.
    • Insufficient planning for cloud backup can exacerbate problems rather than solving them, leading to poor estimates of the cost and effort involved, budget overruns, and failure to meet requirements.

    Our Advice

    Critical Insight

    • The cloud isn’t a magic bullet, but it tends to deliver the most value to organizations with specific use cases – frequently smaller organizations who are looking to avoid the cost of building or upgrading a data center.
    • Cloud backup does not necessarily reduce backup costs so much as it moves them around. Cloud backup distributes costs over a longer term. Organizations need to compare the difference in CAPEX and OPEX to determine if making the move makes financial sense.
    • The cloud can deliver a great deal of value for organizations who are looking to reduce the operational effort demanded by an existing tape library for second- or third-tier backups.
    • Data security risks in some cases may be overstated, depending on what on-premises security is available. However, targeting backup to the cloud introduces other risks that need to be considered before implementation is given the green light.

    Impact and Result

    • Understand if cloud backup is the right solution for actual organizational needs.
    • Make an informed decision about targeting backup to the cloud by considering the big picture TCO and effort level involved in adoption.
    • Have a ready strategy to mitigate the most common challenges with cloud adoption projects.
    • Develop a roadmap that lays out the required step-by-step to implement cloud backup.

    Create a Game Plan to Implement Cloud Backup the Right Way Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Understand the benefits and risks of targeting backups to the cloud

    Build a plan to mitigate the risks associated with backing data up in the cloud.

    • Storyboard: Create a Game Plan to Implement Cloud Backup the Right Way

    2. Determine if the cloud can meet the organization's data requirements

    Assess if the cloud is a good fit for your organization’s backup data.

    • Cloud Backup Implementation Game Plan Tool

    3. Mitigate the Challenges of Backing Up to the Cloud

    Build a cloud challenge contingency plan.

    4. Build a Cloud Backup Implementation Roadmap

    Perform a gap analysis to determine cloud backup implementation initiatives.

    Infographic

    Workshop: Create a Game Plan to Implement Cloud Backup the Right Way

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Evaluate the business case for targeting backup at the cloud

    The Purpose

    Understand how cloud backup will affect backup and recovery processes

    Determine backup and recovery objectives

    Assess the value proposition of cloud backup

    Key Benefits Achieved

    A high-level understanding of the benefits of moving to cloud backup

    A best-fit analysis of cloud backup in comparison to organizational needs

    Activities

    1.1 Document stakeholder goals for cloud backup

    1.2 Document present backup processes

    1.3 Document ideal backup processes

    1.4 Review typical benefits of cloud backup

    Outputs

    Documented stakeholder goals

    Current backup process diagrams

    Ideal backup process diagram

    2 Identify candidate data sets and assess opportunities and readiness

    The Purpose

    Identify candidate data sets for cloud-based backup

    Determine RPOs and RTOs for candidate data sets

    Identify potential value specific to each data set for targeting backup at the cloud

    Evaluate organizational readiness for targeting backup at the cloud

    Key Benefits Achieved

    Documented recovery objectives

    Recommendations for cloud backup based on actual organizational needs and readiness

    Activities

    2.1 Document candidate data sets

    2.2 Determine recovery point and recovery time objectives for candidate data sets

    2.3 Identify potential value of cloud-based backup for candidate data sets

    2.4 Discuss the risk and value of cloud-based backup versus an on-premises solution

    2.5 Evaluate organizational readiness for cloud backup

    2.6 Identify data sets to move to the cloud

    Outputs

    Validated list of candidate data sets

    Specific RPOs and RTOs for core data sets

    An assessment of the value of cloud backup for data sets

    A tool-based recommendation for moving backups to the cloud

    3 Mitigate the challenges of backing up to the cloud

    The Purpose

    Understand different cloud provider models and their specific risks

    Identification of how cloud backup will affect IT infrastructure and personnel

    Strategize ways to mitigate the most common challenges of implementing cloud backup

    Understand the client/vendor relationship in cloud backup

    Understand the affect of cloud backup on data security

    Key Benefits Achieved

    Verified best-fit cloud provider model for organizational needs

    Verified strategy for meeting the most common challenges for cloud-based backup

    A strong understanding of how cloud backup will change IT

    Strategies for approaching vendors to ensure a strong footing in negotiations and clear expectations for the client/vendor relationship

    Activities

    3.1 Discuss the impact of cloud backup on infrastructure and IT environment

    3.2 Create a cloud backup risk contingency plan

    3.3 Document compliance and security regulations

    3.4 Identify client and vendor responsibilities for cloud backup

    3.5 Discuss and document the impact of cloud backup on IT roles and responsibilities

    3.6 Compile a list of implementation intiatives

    3.7 Evaluate the financial case for cloud backup

    Outputs

    Cloud risk assessment

    Documented contingency strategies for probabe risks

    Negotiation strategies for dealing with vendors

    A committed go/no-go decision on the value of cloud backup weighted against the effort of implementation

    4 Build a cloud backup implementation roadmap

    The Purpose

    Create a road map for implementing cloud backup

    Key Benefits Achieved

    Determine any remaining gaps between the present state and the ideal state for cloud backup

    Understand the steps and time frame for implementing cloud backup

    Allocate roles and responsibilities for the implementation intitiative

    A validated implementation road map

    Activities

    4.1 Perform a gap analysis to generate a list of implementation intiatives

    4.2 Prioritize cloud backup initiatives

    4.3 Assess risks and dependencies for critical implementation initiatives

    4.4 Assign ownership over implementation tasks

    4.5 Determine road map time frame and structure

    4.6 Populate the roadmap with cloud backup initiatives

    Outputs

    A validated gap analysis

    A prioritized list of cloud backup initiatives

    Documented dependencies and risks associated with implementation tasks

    A roadmap for targeting backups at the cloud

    Pandemic Preparation – The People Playbook

    • Buy Link or Shortcode: {j2store}513|cart{/j2store}
    • member rating overall impact: N/A
    • member rating average dollars saved: N/A
    • member rating average days saved: N/A
    • Parent Category Name: Lead
    • Parent Category Link: /lead
    • Keeping employees safe – limiting exposure of employees to the virus and supporting them in the event they become ill.
    • Reducing potential disruption to business operations through employee absenteeism and travel restrictions.

    Our Advice

    Critical Insight

    • Communication of facts and definitive action plans from credible leaders is the key to maintaining some stability during a time of uncertainty.
    • Remote work is no longer a remote possibility – implementing alternative temporary work arrangements that keep large groups of employees from congregating reduce risk of employee exposure and operational downtime.
    • Pandemic travel protocols are necessary to support staff and their continuation of work while traveling for business and/or if stuck in a high-risk, restricted area.

    Impact and Result

    • Assign accountability of key planning decisions to members of a pandemic response team.
    • Craft key messages in preparation for communicating to employees.
    • Cascade communications from credible sources in a way that will establish pandemic travel protocols.

    Pandemic Preparation – The People Playbook Research & Tools

    Start here. Read the Pandemic Preparation: The People Playbook

    Read our concise Playbook to find out how you can immediately prepare for the people side of pandemic planning.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    • Pandemic Preparation: The People Playbook
    [infographic]

    Close the InfoSec Skills Gap: Develop a Technical Skills Sourcing Plan

    • Buy Link or Shortcode: {j2store}378|cart{/j2store}
    • member rating overall impact: 7.3/10 Overall Impact
    • member rating average dollars saved: $10,756 Average $ Saved
    • member rating average days saved: 9 Average Days Saved
    • Parent Category Name: Governance, Risk & Compliance
    • Parent Category Link: /governance-risk-compliance
    • The demand for qualified cybersecurity professionals far exceeds supply. As a result, organizations are struggling to protect their data against the evolving threat landscape.
    • It is a constant challenge to know what skills will be needed in the future, and when and how to acquire them.

    Our Advice

    Critical Insight

    • Plan for the inevitable. All industries are expected to be affected by the talent gap in the coming years. Plan ahead to address your organization’s future needs.
    • Base skills acquisition decisions on the five key factors to define skill needs. Create an impact scale for the five key factors (data criticality, durability, availability, urgency, and frequency) that reflects your organizational strategy, initiatives, and pressures.
    • A skills gap will always exist to some degree. The threat landscape is constantly changing, and your workforce’s skill sets must evolve as well.

    Impact and Result

    • Organizations must align their security initiatives to talent requirements such that business objectives are achieved and the business is cyber ready.
    • Identify if there are skill gaps in your current workforce.
    • Decide how you’ll acquire needed skills based on characteristics of need for each skill.

    Close the InfoSec Skills Gap: Develop a Technical Skills Sourcing Plan Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should develop a technical skills acquisition strategy, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Identify skill needs for target state

    Identify what skills will be needed in your future state.

    • Close the InfoSec Skills Gap: Develop a Technical Skills Sourcing Plan – Phase 1: Identity Skill Needs for Target State
    • Security Initiative Skills Guide
    • Skills Gap Prioritization Tool

    2. Identify technical skill gaps

    Align role requirements with future initiative skill needs.

    • Close the InfoSec Skills Gap: Develop a Technical Skills Sourcing Plan – Phase 2: Identify Technical Skill Gaps
    • Current Workforce Skills Assessment
    • Technical Skills Workbook
    • Information Security Compliance Manager
    • IT Security Analyst
    • Chief Information Security Officer
    • Security Administrator
    • Security Architect

    3. Develop a sourcing plan for future work roles

    Acquire skills based on the impact of the five key factors.

    • Close the InfoSec Skills Gap: Develop a Skills Sourcing Plan for Future Work Roles – Phase 3: Develop a Sourcing Plan for Future Work Roles
    [infographic]

    Workshop: Close the InfoSec Skills Gap: Develop a Technical Skills Sourcing Plan

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Identify Skill Needs for Target State

    The Purpose

    Determine the skills needed in your workforce and align them to your organization’s security roadmap.

    Key Benefits Achieved

    Insight on what skills your organization will need in the future.

    Activities

    1.1 Understand the importance of aligning security initiatives skill needs with workforce requirements.

    1.2 Identify needed skills for future initiatives.

    1.3 Prioritize the initiative skill gaps.

    Outputs

    Security Initiative Skills Guide

    Skills Gap Prioritization Tool

    2 Define Technical Skill Requirements

    The Purpose

    Identify and create technical skill requirements for key work roles that are needed to successfully execute future initiatives.

    Key Benefits Achieved

    Increased understanding of the NICE Cybersecurity Workforce Framework.

    Standardization of technical skill requirements of current and future work roles.

    Activities

    2.1 Assign work roles to the needs of your future environment.

    2.2 Discuss the NICE Cybersecurity Workforce Framework.

    2.3 Develop technical skill requirements for current and future work roles.

    Outputs

    Skills Gap Prioritization Tool

    Technical Skills Workbook

    Current Workforce Skills Assessment

    3 Acquire Technical Skills

    The Purpose

    Assess your current workforce against their role’s skill requirements.

    Discuss five key factors that aid acquiring skills.

    Key Benefits Achieved

    A method to acquire skills in future roles.

    Activities

    3.1 Continue developing technical skill requirements for current and future work roles.

    3.2 Conduct Current Workforce Skills Assessment.

    3.3 Discuss methods of acquiring skills.

    3.4 Develop a plan to acquire skills.

    Outputs

    Technical Skills Workbook

    Current Workforce Skills Assessment

    Current Workforce Skills Assessment

    Technical Skills Workbook

    Current Workforce Skills Assessment

    Technical Skills Workbook

    Current Workforce Skills Assessment

    4 Plan to Execute Action Plan

    The Purpose

    Assist with communicating the state of the skill gap in your organization.

    Key Benefits Achieved

    Strategy on how to acquire skills needs of the organization.

    Activities

    4.1 Review skills acquisition plan.

    4.2 Discuss training and certification opportunities for staff.

    4.3 Discuss next steps for closing the skills gap.

    4.4 Debrief.

    Outputs

    Technical Skills Workbook

    Train Managers to Strengthen Employee Relationships to Improve Engagement

    • Buy Link or Shortcode: {j2store}545|cart{/j2store}
    • member rating overall impact: N/A
    • member rating average dollars saved: N/A
    • member rating average days saved: N/A
    • Parent Category Name: Engage
    • Parent Category Link: /engage
    • The responsibility of employee engagement has been on the shoulders of HR and the executive team for years, but managers, not HR or executives, should be primarily responsible for employee engagement.
    • Managers often fail to take steps to improve due to the following reasons:
      • They don’t understand the impact they can have on engagement.
      • They don’t understand the value of an engaged workforce.
      • They don’t feel that they are responsible for engagement.
      • They don’t know what steps they can personally take to improve engagement levels.

    Our Advice

    Critical Insight

    • Managers have a large impact on employee engagement and retention. According to McLean & Company’s engagement data, every 10% increase in the category “my manager inspires me to improve” resulted in a 3.6% increase in an employee’s intent to stay.
    • To improve the manager relationship driver, managers cannot abdicate the responsibility of strengthening relationships with employees to HR – they must take the ownership role.

    Impact and Result

    • When an organization focuses on strengthening manager relationships with employees, managers should be the owner and IT leadership should be the facilitator.
    • Info-Tech recommends starting with the three most important actions to improve employee trust and therefore engagement: inform employees of the why behind decisions, interact with them on a personal level, and involve them in decisions that affect them (also known as the “3 I’s”).
    • Use this blueprint to prepare to train managers on how to apply the 3 I principles and improve the score on this engagement driver.

    Train Managers to Strengthen Employee Relationships to Improve Engagement Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Make the case

    Educate managers on the impact they have on engagement.

    • Train Managers to Strengthen Employee Relationships to Improve Engagement Storyboard

    2. Prepare for the training session by understanding key concepts

    Learn the 3 I’s of engagement and understand IT leaders as role models for engagement.

    • Training Deck: Train Managers to Build Trusting Relationships to Improve Engagement

    3. Plan the training session and customize the materials

    Determine the logistics of the training session: the who, what, and where.

    • Participant Notebook: Take Ownership of Manager Relationships

    4. Track training success metrics and follow up

    Determine ways to track the impact the training has on employee engagement.

    • Training Evaluation: Manager Relationships
    [infographic]

    Workshop: Train Managers to Strengthen Employee Relationships to Improve Engagement

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Make the Case for Strengthening Manager Relationships

    The Purpose

    Educate managers on the impact they have on engagement and the relationship between employee trust and engagement.

    Identify reasons why managers fail to positively impact employee engagement.

    Inform managers of their responsibility for employee engagement.

    Key Benefits Achieved

    Increased awareness of managers regarding their impact on employee engagement.

    Improved understanding of manager role.

    Creation of plan to increase employee trust and engagement.

    Activities

    1.1 Describe relationship between trust and engagement.

    1.2 Review data on manager’s impact on engagement.

    Outputs

    Gain an understanding of the 3 I’s of building trust.

    Address key objections managers might have.

    2 Prepare for the Training Session by Understanding Key Concepts and Your Role as HR

    The Purpose

    Understand key concepts for engagement, such as inform, interact, and involve.

    Use McLean & Company’s advice to get past pain points with managers.

    Key Benefits Achieved

    Understand the key principles and activities in the manager training deck.

    Gain advice for dealing with pushback from managers.

    Learn about actions that you can take to adopt the 3 I’s principle and act as a role model.

    Activities

    2.1 Practice manager training exercises on informing, interacting with, and involving employees.

    Outputs

    Become familiar with and prepared to take managers through key training exercises.

    3 Plan the Training Session and Customize the Materials

    The Purpose

    Determine who will participate in the manager training session.

    Become familiar with the content in the training deck and ensure the provided examples are appropriate.

    Key Benefits Achieved

    Logistics planned for your own training session.

    Your own case made more powerful by adding your engagement data to the training deck slides.

    Improved delivery of training, making it more effective and engaging for participants.

    Activities

    3.1 Consider your audience for delivering the training.

    3.2 Plan out logistics for the training session—the who, where, and when.

    Outputs

    Ensure that your training sessions include the appropriate participants.

    Deliver a smooth and successful training session.

    4 Track Training Success Metrics and Follow Up

    The Purpose

    Determine ways to track the impact the training has on employee engagement.

    Understand how to apply the 3 I’s principle across HR functions. 

    Key Benefits Achieved

    Measure the value of engagement training.

    Gain immediate feedback on employee engagement with the McLean Leadership Index.

    Determine how HR can support managers in building stronger relationships with employees.

    Activities

    4.1 Determine how HR can support management in strengthening employee relationships.

    Outputs

    Create a culture of trust throughout the organization.

    Build a Data Warehouse

    • Buy Link or Shortcode: {j2store}200|cart{/j2store}
    • member rating overall impact: 8.7/10 Overall Impact
    • member rating average dollars saved: $94,499 Average $ Saved
    • member rating average days saved: 30 Average Days Saved
    • Parent Category Name: Big Data
    • Parent Category Link: /big-data
    • Relational data warehouses, although reliable, centralized repositories for corporate data, were not built to handle the speed and volume of data and analytics today.
    • IT is under immense pressure from business units to provide technology that will yield greater agility and insight.
    • While some organizations are benefitting from modernization technologies, the majority of IT departments are unfamiliar with the technologies and have not yet defined clear use cases.

    Our Advice

    Critical Insight

    • The vast majority of your corporate data is not being properly leveraged. Modernize the data warehouse to get value from the 80% of unstructured data that goes unused.
    • Avoid rip and replace. Develop a future state that complements your existing data warehouse with emerging technologies.
    • Be flexible in your roadmap. Create an implementation roadmap that’s incremental and adapts to changing business priorities.

    Impact and Result

    • Establish both the business and IT perspectives of today’s data warehouse environment.
    • Explore the art-of-the-possible. Don’t get stuck trying to gather technical requirements from business users who don’t know what they don’t know. Use Info-Tech’s interview guide to discuss the pains of the current environment, and more importantly, where stakeholders want to be in the future.
    • Build an internal knowledgebase with respect to emerging technologies. The technology landscape is constantly shifting and often difficult for IT staff to keep track of. Use Info-Tech’s Data Warehouse Modernization Technology Education Deck to ensure that IT is able to appropriately match the right tools to the business’ use cases.
    • Create a compelling business case to secure investment and support.

    Build a Data Warehouse Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should be looking to modernize the relational data warehouse, review Info-Tech’s framework for identifying modernization opportunities, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Assess the current data warehouse environment

    Review the business’ perception and architecture of the current data warehouse environment.

    • Drive Business Innovation With a Modernized Data Warehouse Environment – Phase 1: Assess the Current Data Warehouse Environment
    • Data Warehouse Maturity Assessment Tool

    2. Define modernization drivers

    Collaborate with business users to identify the strongest motivations for data warehouse modernization.

    • Drive Business Innovation With a Modernized Data Warehouse Environment – Phase 2: Define Modernization Drivers
    • Data Warehouse Modernization Stakeholder Interview Guide
    • Data Warehouse Modernization Technology Education Deck
    • Data Warehouse Modernization Initiative Building Tool

    3. Create the modernization future state

    Combine business ideas with modernization initiatives and create a roadmap.

    • Drive Business Innovation With a Modernized Data Warehouse Environment – Phase 3: Create the Modernization Future State
    • Data Warehouse Modernization Technology Architectural Template
    • Data Warehouse Modernization Deployment Plan
    [infographic]

    Workshop: Build a Data Warehouse

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Assess the Current Data Warehouse Environment

    The Purpose

    Discuss the general project overview for data warehouse modernization.

    Establish the business and IT perspectives of the current state.

    Key Benefits Achieved

    Holistic understanding of the current data warehouse.

    Business user engagement from the start of the project.

    Activities

    1.1 Review data warehouse project history.

    1.2 Evaluate data warehouse maturity.

    1.3 Draw architecture diagrams.

    1.4 Review supporting data management practices.

    Outputs

    Data warehouse maturity assessment

    Data architecture diagrams

    2 Explore Business Opportunities

    The Purpose

    Conduct a user workshop session to elicit the most pressing needs of business stakeholders.

    Key Benefits Achieved

    Modernization technology selection is directly informed by business drivers.

    In-depth IT understanding of the business pains and opportunities.

    Activities

    2.1 Review general trends and drivers in your industry.

    2.2 Identify primary business frustrations, opportunities, and risks.

    2.3 Identify business processes to target for modernization.

    2.4 Capture business ideas for the future state.

    Outputs

    Business ideas for modernization

    Defined strategic direction for data warehouse modernization

    3 Review the Technology Landscape

    The Purpose

    Educate IT staff on the most common technologies for data warehouse modernization.

    Key Benefits Achieved

    Improved ability for IT to match technology with business ideas.

    Activities

    3.1 Appoint Modernization Advisors.

    3.2 Hold an open education and discussion forum for modernization technologies.

    Outputs

    Modernization Advisors identified

    Modernization technology education deck

    4 Define Modernization Solutions

    The Purpose

    Consolidate business ideas into modernization initiatives.

    Key Benefits Achieved

    Refinement of the strategic direction for data warehouse modernization.

    Activities

    4.1 Match business ideas to technology solutions.

    4.2 Group similar ideas to create modernization initiatives.

    4.3 Create future-state architecture diagrams.

    Outputs

    Identified strategic direction for data warehouse modernization

    Defined modernization initiatives

    Future-state architecture for data warehouse

    5 Establish a Modernization Roadmap

    The Purpose

    Validate and build out initiatives with business users.

    Define benefits and costs to establish ROI.

    Identify enablers and barriers to modernization.

    Key Benefits Achieved

    Completion of materials for a compelling business case and roadmap.

    Activities

    5.1 Validate use cases with business users.

    5.2 Define initiative benefits.

    5.3 Identify enablers and barriers to modernization.

    5.4 Define preliminary activities for initiatives.

    5.5 Evaluate initiative costs.

    5.6 Determine overall ROI.

    Outputs

    Validated modernization initiatives

    Data warehouse modernization roadmap

    Enable Organization-Wide Collaboration by Scaling Agile

    • Buy Link or Shortcode: {j2store}174|cart{/j2store}
    • member rating overall impact: 8.3/10 Overall Impact
    • member rating average dollars saved: $12,989 Average $ Saved
    • member rating average days saved: 10 Average Days Saved
    • Parent Category Name: Architecture & Strategy
    • Parent Category Link: /architecture-and-strategy
    • Your organization is realizing benefits from adopting Agile principles and practices in pockets of your organization.
    • You are starting to investigate opportunities to extend Agile beyond these pilot implementations into other areas of the organization. You are looking for a coordinated approach aligned to business priorities.

    Our Advice

    Critical Insight

    • Not all lessons from a pilot project are transferable. Pilot processes are tailored to a specific project’s scope, team, and tools, and they may not account for the diverse attributes in your organization.
    • Control may be necessary for coordination. More moving parts means enforcing consistent cadences, reporting, and communication is a must if teams are not disciplined or lack good governance.
    • Scale Agile in departments tolerable to change. Incrementally roll Agile out in departments where its principles are accepted (e.g. a culture of continuous improvement, embracing failures as lessons).

    Impact and Result

    • Complete an Agile capability assessment of your pilot functional group to gauge anticipated Agile benefits. Identify the business objectives and the group drivers that are motivating a scaled Agile implementation.
    • Understand the challenges that you may face when scaling Agile. Investigate the root causes of inefficiencies that can derail your scaling initiatives.
    • Brainstorm solutions to your scaling challenges and envision a target state for your growing Agile environment. Your target state will discover new opportunities to drive more business value and eliminate current activities driving down productivity.
    • Coordinate the implementation and execution of scaling Agile initiatives with a Scaling Agile Playbook. This organic and collaborative document will lay out the process, roles, goals, and objectives needed to successfully manage your Agile environment.

    Enable Organization-Wide Collaboration by Scaling Agile Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should scale up Agile, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Gauge readiness to scale up Agile

    Evaluate the readiness of the pilot functional group and Agile development processes to adopt scaled Agile practices.

    • Enable Organization-Wide Collaboration by Scaling Agile – Phase 1: Gauge Readiness to Scale Up Agile
    • Scaling Agile Playbook Template
    • Scrum Development Process Template

    2. Define scaled Agile target state

    Alleviate scaling issues and risks and introduce new opportunities to enhance business value delivery with Agile practices.

    • Enable Organization-Wide Collaboration by Scaling Agile – Phase 2: Define Scaled Agile Target State

    3. Create implementation plan

    Roll out scaling Agile initiatives in a gradual, iterative approach and define the right metrics to demonstrate success.

    • Enable Organization-Wide Collaboration by Scaling Agile – Phase 3: Create Implementation Plan
    [infographic]

    Workshop: Enable Organization-Wide Collaboration by Scaling Agile

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Gauge Your Readiness to Scale Up Agile

    The Purpose

    Identify the business objectives and functional group drivers for adopting Agile practices to gauge the fit of scaling Agile.

    Select the pilot project to demonstrate the value of scaling Agile.

    Review and evaluate your current Agile development process and functional group structure.

    Key Benefits Achieved

    Understanding of the notable business and functional group gaps that can derail the scaling of Agile.

    Selection of a pilot program that will be used to gather metrics to continuously improve implementation and obtain buy-in for wider rollout.

    Realization of the root causes behind functional group and process issues in the current Agile implementation.

    Activities

    1.1 Assess your pilot functional group

    Outputs

    Fit assessment of functional group to pilot Agile scaling

    Selection of pilot program

    List of critical success factors

    2 Define Your Scaled Agile Target State

    The Purpose

    Think of solutions to address the root causes of current communication and process issues that can derail scaling initiatives.

    Brainstorm opportunities to enhance the delivery of business value to customers.

    Generate a target state for your scaled Agile implementation.

    Key Benefits Achieved

    Defined Agile capabilities and services of your functional group.

    Optimized functional group team structure, development process, and program framework to support scaled Agile in your context.

    Identification and accommodation of the risks associated with implementing and executing Agile capabilities.

    Activities

    2.1 Define Agile capabilities at scale

    2.2 Build your scaled Agile target state

    Outputs

    Solutions to scaling issues and opportunities to deliver more business value

    Agile capability map

    Functional group team structure, Agile development process and program framework optimized to support scaled Agile

    Risk assessment of scaling Agile initiatives

    3 Create Your Implementation Plan

    The Purpose

    List metrics to gauge the success of your scaling Agile implementation.

    Define the initiatives to scale Agile in your organization and to prepare for a wider rollout.

    Key Benefits Achieved

    Strategic selection of the right metrics to demonstrate the value of scaling Agile initiatives.

    Scaling Agile implementation roadmap based on current resource capacities, task complexities, and business priorities.

    Activities

    3.1 Create your implementation plan

    Outputs

    List of metrics to gauge scaling Agile success

    Scaling Agile implementation roadmap

    Present Security to Executive Stakeholders

    • Buy Link or Shortcode: {j2store}262|cart{/j2store}
    • member rating overall impact: 10.0/10 Overall Impact
    • member rating average dollars saved: $2,000 Average $ Saved
    • member rating average days saved: 10 Average Days Saved
    • Parent Category Name: Governance, Risk & Compliance
    • Parent Category Link: /governance-risk-compliance
    • There is a disconnect between security leaders and executive stakeholders on what information is important to present.
    • Security leaders find it challenging to convey the necessary information to obtain support for security objectives.
    • Changes to the threat landscape and shifts in organizational goals exacerbate the issue, as they impact security leaders' ability to prioritize topics to be communicated.
    • Security leaders struggle to communicate the importance of security to a non-technical audience.

    Our Advice

    Critical Insight

    Security presentations are not a one-way street. The key to a successful executive security presentation is having a goal for the presentation and ensuring that you have met your goal.

    Impact and Result

    • Developing a thorough understanding of the security communication goals.
    • Understanding the importance of leveraging highly relevant and understandable data.
    • Developing and delivering presentations that will keep your audience engaged and build trust with your executive stakeholders.

    Present Security to Executive Stakeholders Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Present Security to Executive Stakeholders – A step-by-step guide to communicating security effectively to obtain support from decision makers.

    Use this as a guideline to assist you in presenting security to executive stakeholders.

    • Present Security to Executive Stakeholders Storyboard

    2. Security Presentation Templates – A set of security presentation templates to assist you in communicating security to executive stakeholders.

    The security presentation templates are a set of customizable templates for various types of security presentation including:

    • Present Security to Executive Stakeholders Templates

    Infographic

    Further reading

    Present Security to Executive Stakeholders

    Learn how to communicate security effectively to obtain support from decision makers.

    Analyst Perspective

    Build and deliver an effective security communication to your executive stakeholders.

    Ahmad Jowhar

    As a security leader, you’re tasked with various responsibilities to ensure your organization can achieve its goals while its most important assets are being protected.

    However, when communicating security to executive stakeholders, challenges can arise in determining what topics are pertinent to present. Changes in the security threat landscape coupled with different business goals make identifying how to present security more challenging.

    Having a communication framework for presenting security to executive stakeholders will enable you to effectively identify, develop, and deliver your communication goals while obtaining the support you need to achieve your objectives.

    Ahmad Jowhar
    Research Specialist, Security & Privacy

    Info-Tech Research Group

    Executive Summary

    Your Challenge

    Common Obstacles

    Info-Tech’s Approach

    • Many security leaders struggle to decide what to present and how to present security to executive stakeholders.
    • Constant changes in the security threat landscape impacts a security leader’s ability to prioritize topics to be communicated.
    • There is a disconnect between security leaders and executive stakeholders on what information is important to present.
    • Security leaders struggle to communicate the importance of security to a non-technical audience.
    • Developing a thorough understanding of security communication goals.
    • Understanding the importance of leveraging highly relevant and understandable data.
    • Developing and delivering presentations that will keep your audience engaged and build trust with your executive stakeholders.

    Info-Tech Insight

    Security presentations are not a one-way street. The key to a successful executive security presentation is having a goal for the presentation and verifying that you have met your goal.

    Your challenge

    As a security leader, you need to communicate security effectively to executive stakeholders in order to obtain support for your security objectives.

    • When it comes to presenting security to executive stakeholders, many security leaders find it challenging to convey the necessary information in order to obtain support for security objectives.
    • This is attributed to various factors, such as an increase in the threat landscape, changes to industry regulations and standards, and new organizational goals that security has to align with.
    • Furthermore, with the limited time to communicate with executive stakeholders, both in frequency and duration, identifying the most important information to address can be challenging.

    76% of security leaders struggle in conveying the effectiveness of a cybersecurity program.

    62% find it difficult to balance the risk of too much detail and need-to-know information.

    41% find it challenging to communicate effectively with a mixed technical and non-technical audience.

    Source: Deloitte, 2022

    Common obstacles

    There is a disconnect between security leaders and executive stakeholders when it comes to the security posture of the organization:

    • Executive stakeholders are not confident that their security leaders are doing enough to mitigate security risks.
    • The issue has been amplified, with security threats constantly increasing across all industries.
    • However, security leaders don’t feel that they are in a position to make themselves heard.
    • The lack of organizational security awareness and support from cross-functional departments has made it difficult to achieve security objectives (e.g. education, investments).
    • Defining an approach to remove that disconnect with executive stakeholders is of utmost importance for security leaders, in order to improve their organization’s security posture.

    9% of boards are extremely confident in their organization’s cybersecurity risk mitigation measures.

    77% of organizations have seen an increase in the number of attacks in 2021.

    56% of security leaders claimed their team is not involved when leadership makes urgent security decisions.

    Source: EY, 2021
    The image contains a screenshot of an Info-Tech Thoughtmodel titled: Presenting Security to Executive Stakeholders.

    Info-Tech’s methodology for presenting security to executive stakeholders

    1. Identify communication goals

    2. Collect information to support goals

    3. Develop communication

    4. Deliver communication

    Phase steps

    1. Identify drivers for communicating to executives
    2. Define your goals for communicating to executives
    1. Identify data to collect
    2. Plan how to retrieve data
    1. Plan communication
    2. Build a compelling communication document
    1. Deliver a captivating presentation
    2. Obtain/verify goals

    Phase outcomes

    A defined list of drivers and goals to help you develop your security presentations

    A list of data sources to include in your communication

    A completed communication template

    A solidified understanding of how to effectively communicate security to your stakeholders

    Develop a structured process for communicating security to your stakeholders

    Security presentations are not a one-way street
    The key to a successful executive security presentation is having a goal for the presentation and verifying that you have met your goal.

    Identifying your goals is the foundation of an effective presentation
    Defining your drivers and goals for communicating security will enable you to better prepare and deliver your presentation, which will help you obtain your desired outcome.

    Harness the power of data
    Leveraging data and analytics will help you provide quantitative-based communication, which will result in a more meaningful and effective presentation.

    Take your audience on a journey
    Developing a storytelling approach will help engage with your audience.

    Win your audience by building a rapport
    Establishing credibility and trust with executive stakeholders will enable you to obtain their support for security objectives.

    Tactical insight
    Conduct background research on audience members (i.e. professional background) to help understand how best to communicate with them and overcome potential objections.

    Tactical insight
    Verifying your objectives at the end of the communication is important, as it ensures you have successfully communicated to executive stakeholders.

    Project deliverables

    This blueprint is accompanied by a supporting deliverable which includes five security presentation templates.

    Report on Security Initiatives
    Template showing how to inform executive stakeholders of security initiatives.

    Report on Security Initiatives.

    Security Metrics
    Template showing how to inform executive stakeholders of current security metrics that would help drive future initiatives.

    Security Metrics.

    Security Incident Response & Recovery
    Template showing how to inform executive stakeholders of security incidents, their impact, and the response plan.

    Security Incident Response & Recovery

    Security Funding Request
    Template showing how to inform executive stakeholders of security incidents, their impact, and the response plan.

    Security Funding Request

    Key template:

    Security and Risk Update

    Template showing how to inform executive stakeholders of proactive security and risk initiatives.

    Blueprint benefits

    IT/InfoSec benefits

    Business benefits

    • Reduce effort and time spent preparing cybersecurity presentations for executive stakeholders by having templates to use.
    • Enable security leaders to better prepare what to present and how to present it to their executive stakeholders, as well as driving the required outcomes from those presentations.
    • Establish a best practice for communicating security and IT to executive stakeholders.
    • Gain increased awareness of cybersecurity and the impact executive stakeholders can have on improving an organization’s security posture.
    • Understand how security’s alignment with the business will enable the strategic growth of the organization.
    • Gain a better understanding of how security and IT objectives are developed and justified.

    Measure the value of this blueprint

    Phase

    Measured Value (Yearly)

    Phase 1: Identify communication goals

    Cost to define drivers and goals for communicating security to executives:

    16 FTE hours @ $233K* =$1,940

    Phase 2: Collect information to support goals

    Cost to collect and synthesize necessary data to support communication goals:

    16 FTE hours @ $233K = $1,940

    Phase 3: Develop communication

    Cost to develop communication material that will contextualize information being shown:

    16 FTE hours @ $233K = $1,940

    Phase 4: Deliver communication

    Potential Savings:

    Total estimated effort = $5,820

    Our blueprint will help you save $5,820 and over 40 FTE hours

    * The financial figure depicts the annual salary of a CISO in 2022

    Source: Chief Information Security Officer Salary.” Salary.com, 2022

    Info-Tech offers various levels of support to best suit your needs

    DIY Toolkit

    “Our team has already made this critical project a priority, and we have the time and capability, but some guidance along the way would be helpful.”

    Guided Implementation

    “Our team knows that we need to fix a process, but we need assistance to determine where to focus. Some check-ins along the way would help keep us on track.”

    Workshop

    “We need to hit the ground running and get this project kicked off immediately. Our team has the ability to take this over once we get a framework and strategy in place.”

    Consulting

    “Our team does not have the time or the knowledge to take this project on. We need assistance through the entirety of this project.”

    Diagnostics and consistent frameworks used throughout all four options

    Phase 1

    Identify communication goals

    Phase 1 Phase 2 Phase 3 Phase 4

    1.1 Identify drivers for communicating to executives

    1.2 Define your goals for communicating to executives

    2.1 Identify data to collect

    2.2 Plan how to retrieve data

    3.1 Plan communication

    3.2 Build a compelling communication document

    4.1 Deliver a captivating presentation

    4.2 Obtain/verify support for security goals

    This phase will walk you through the following activities:

    • Understanding the different drivers for communicating security to executive stakeholders
    • Identifying different communication goals

    This phase involves the following participants:

    • Security leader

    1.1. Identify drivers for communicating to executive stakeholders

    As a security leader, you meet with executives and stakeholders with diverse backgrounds, and you aim to showcase your organization’s security posture along with its alignment with the business’ goals.

    However, with the constant changes in the security threat landscape, demands and drivers for security could change. Thus, understanding potential drivers that will influence your communication will assist you in developing and delivering an effective security presentation.

    39% of organizations had cybersecurity on the agenda of their board’s quarterly meeting.

    Source: EY, 2021.

    Info-Tech Insight

    Not all security presentations are the same. Keep your communication strategy and processes agile.

    Know your drivers for security presentations

    By understanding the influences for your security presentations, you will be able to better plan what to present to executive stakeholders.

    • These meetings, which are usually held once per quarter, provide you with less than one hour of presentation time.
    • Hence, it is crucial to know why you need to present security and whether these drivers are similar across the other presentations.

    Understanding drivers will also help you understand how to present security to executive stakeholders.

    • These drivers will shape the structure of your presentation and help determine your approach to communicating your goals.
    • For example, financial-based presentations that are driven by budget requests might create a sense of urgency or assurance about investment in a security initiative.

    Identify your communication drivers, which can stem from various initiatives and programs, including:

    • Results from internal or external audit reports.
    • Upcoming budget meetings.
    • Briefing newly elected executive stakeholders on security.

    When it comes to identifying your communication drivers, you can collaborate with subject matter experts, like your corporate secretary or steering committees, to ensure the material being communicated will align with some of the organizational goals.

    Examples of drivers for security presentations

    Audit
    Upcoming internal or external audits might require updates on the organization’s compliance

    Organizational restructuring
    Restructuring within an organization could require security updates

    Merger & Acquisition
    An M&A would trigger presentations on organization’s current and future security posture

    Cyber incident
    A cyberattack would require an immediate presentation on its impact and the incident response plan

    Ad hoc
    Provide security information requested by stakeholders

    1.2. Define your goals for communicating to executives

    After identifying drivers for your communication, it’s important to determine what your goals are for the presentation.

    • Communication drivers are mainly triggers for why you want to present security.
    • Communication goals are the potential outcomes you are hoping to obtain from the presentation.
    • Your communication goals would help identify what data and metrics to include in your presentation, the structure of your communication deck, and how you deliver your communication to executive stakeholders.

    Identifying your communication goals could require the participation of the security team, IT leadership, and other business stakeholders.

    • As a group, brainstorm the security goals that align with your business goals for the coming year.
      • Aim to have at least two business goals that align with each security goal.
    • Identify what benefits and value the executive stakeholders will gain from the security goal being presented.
      • E.g. Increased security awareness, updates on organization's security posture.
    • Identify what the ask is for this presentation.
      • E.g. Approval for increasing budget to support security initiatives, executive support to implement internal security programs.

    Info-Tech Insight

    There can be different reasons to communicate security to executive stakeholders. You need to understand what you want to get out of your presentation.

    Examples of security presentation goals

    Educate
    Educate the board on security trends and/or latest risks in the industry

    Update
    Provide updates on security initiatives, relevant security metrics, and compliance posture

    Inform
    Provide an incident response plan due to a security incident or deliver updates on current threats and risks

    Investment
    Request funding for security investments or financial updates on past security initiatives

    Ad hoc
    Provide security information requested by stakeholders

    Phase 2

    Collect information to support goals

    Phase 1Phase 2Phase 3Phase 4

    1.1 Identify drivers for communicating to executives

    1.2 Define your goals for communicating to executives

    2.1 Identify data to collect

    2.2 Plan how to retrieve data

    3.1 Plan communication

    3.2 Build a compelling communication document

    4.1 Deliver a captivating presentation

    4.2 Obtain/verify support for security goals

    This phase will walk you through the following activities:

    • Understanding what types of data to include in your security presentations
    • Defining where and how to retrieve data

    This phase involves the following participants:

    • Security leader
    • Network/security analyst

    2.1 Identify data to collect

    After identifying drivers and goals for your communication, it’s important to include the necessary data to justify the information being communicated.

    • Leveraging data and analytics will assist in providing quantitative-based communication, which will result in a more meaningful and effective presentation.
    • The data presented will showcase the visibility of an organization’s security posture along with potential risks and figures on how to mitigate those risks.
    • Providing analysis of the quantitative data presented will also showcase further insights on the figures, allow the audience to better understand the data, and show its relevance to the communication goals.

    Identifying data to collect doesn’t need to be a rigorous task; you can follow these steps to help you get started:

    • Work with your security team to identify the main type of data applicable to the communication goals.
      • E.g. Financial data would be meaningful to use when communicating a budget presentation.
    • Identify supporting data linked to the main data defined.
      • E.g. If a financial investment is made to implement a security initiative, then metrics on improvements to the security posture will be relevant.
    • Show how both the main and supporting data align with the communication goals.
      • E.g. Improvement in security posture would increase alignment with regulation standards, which would result in additional contracts being awarded and increased revenue.

    Info-Tech Insight

    Understand how to present your information in a way that will be meaningful to your audience, for instance by quantifying security risks in financial terms.

    Examples of data to present

    Educate
    Number of organizations in industry impacted by data breaches during past year; top threats and risks affecting the industries

    Update
    Degree of compliance with standards (e.g. ISO-27001); metrics on improvement of security posture due to security initiatives

    Inform
    Percentage of impacted clients and disrupted business functions; downtime; security risk likelihood and financial impact

    Investment
    Capital and operating expenditure for investment; ROI on past and future security initiatives

    Ad hoc
    Number of security initiatives that went over budget; phishing test campaign results

    2.2 Plan how to retrieve the data

    Once the data that is going to be used for the presentation has been identified, it is important to plan how the data can be retrieved, processed, and shared.

    • Most of the data leveraged for security presentations are structured data, which are highly organized data that are often stored in a relational and easily searchable database.
      • This includes security log reports or expenditures for ongoing and future security investments.
    • Retrieving the data, however, would require collaboration and cooperation from different team members.
    • You would need to work with the security team and other appropriate stakeholders to identify where the data is stored and who the data owner is.

    Once the data source and owner has been identified, you need to plan how the data would be processed and leveraged for your presentation

    • This could include using queries to retrieve the relevant information needed (e.g. SQL, Microsoft Excel).
    • Verify the accuracy and relevance of the data with other stakeholders to ensure it is the most appropriate data to be presented to the executive stakeholders.

    Info-Tech Insight

    Using a data-driven approach to help support your objectives is key to engaging with your audience.

    Plan where to retrieve the data

    Identifying the relevant data sources to retrieve your data and the appropriate data owner enables efficient collaboration between departments collecting, processing, and communicating the data and graphics to the audience.

    Examples of where to retrieve your data

    Data Source

    Data

    Data Owner

    Communication Goal

    Audit & Compliance Reports

    Percentage of controls completed to be certified with ISO 27001; Number of security threats & risks identified.

    Audit Manager;

    Compliance Manager;

    Security Leader

    Ad hoc, Educate, Inform

    Identity & Access Management (IAM) Applications

    Number of privileged accounts/department; Percentage of user accounts with MFA applied

    Network/Security Analyst

    Ad hoc, Inform, Update

    Security Information & Event Management (SIEM)

    Number of attacks detected and blocked before & after implementing endpoint security; Percentage of firewall rules that triggered a false positive

    Network/Security Analyst

    Ad hoc, Inform, Update

    Vulnerability Management Applications

    Percentage of critical vulnerabilities patched; Number of endpoints encrypted

    Network/Security Analyst

    Ad hoc, Inform, Update

    Financial & Accounting Software

    Capital & operating expenditure for future security investments; Return on investment (ROI) on past and current security investments

    Financial and/or Accounting Manager

    Ad hoc, Educate, Investments

    Phase 3

    Develop communication

    Phase 1Phase 2Phase 3Phase 4

    1.1 Identify drivers for communicating to executives

    1.2 Define your goals for communicating to executives

    2.1 Identify data to collect

    2.2 Plan how to retrieve data

    3.1 Plan communication

    3.2 Build a compelling communication document

    4.1 Deliver a captivating presentation

    4.2 Obtain/verify support for security goals

    This phase will walk you through the following activities:

    • Identifying a communication strategy for presenting security
    • Identifying security templates that are applicable to your presentation

    This phase involves the following participants:

    • Security leader

    3.1 Plan communication: Know who your audience is

    • When preparing your communication, it's important to understand who your target audience is and to conduct background research on them.
    • This will help develop your communication style and ensure your presentation caters to the expected audience in the room.

    Examples of two profiles in a boardroom

    Formal board of directors

    The executive team

    • In the private sector, this will include an appointed board of shareholders and subcommittees external to the organization.
    • In the public sector, this can include councils, commissions, or the executive team itself.
    • In government, this can include mayors, ministers, and governors.
    • The board’s overall responsibility is governance.
    • This audience will include your boss and your peers internal to the organization.
    • This category is primarily involved in the day-to-day operations of the organization and is responsible for carrying out the strategic direction set by the board.
    • The executive team’s overall responsibility is operations.

    3.1.1 Know what your audience cares about

    • Understanding what your executive stakeholders value will equip you with the right information to include in your presentations.
    • Ensure you conduct background research on your audience to assist you in knowing what their potential interests are.
    • Your background research could include:
      • Researching the audience’s professional background through LinkedIn.
      • Reviewing their comments from past executive meetings.
      • Researching current security trends that align with organizational goals.
    • Once the values and risks have been identified, you can document them in notes and share the notes with subject matter experts to verify if these values and risks should be shared in the coming meetings.

    A board’s purpose can include the following:

    • Sustaining and expanding the organization’s purpose and ability to execute in a competitive market.
    • Determining and funding the organization’s future and direction.
    • Protecting and increasing shareholder value.
    • Protecting the company’s exposure to risks.

    Examples of potential values and risks

    • Business impact
    • Financial impact
    • Security and incidents

    Info-Tech Insight
    Conduct background research on audience members (e.g. professional background on LinkedIn) to help understand how best to communicate to them and overcome potential objections.

    Understand your audience’s concerns

    • Along with knowing what your audience values and cares about, understanding their main concerns will allow you to address those items or align them with your communication.
    • By treating your executive stakeholders as your project sponsors, you would build a level of trust and confidence with your peers as the first step to tackling their concerns.
    • These concerns can be derived from past stakeholder meetings, recent trends in the industry, or strategic business alignments.
    • After capturing their concerns, you’ll be equipped with the necessary understanding on what material to include and prioritize during your presentations.

    Examples of potential concerns for each profile of executive stakeholders

    Formal board of directors

    The executive team

    • Business impact (What is the impact of IT in solving business challenges?)
    • Investments (How will it impact organization’s finances and efficiency?)
    • Cybersecurity and risk (What are the top cybersecurity risks, and how is IT mitigating those risks to the business?)
    • Business alignment (How do IT priorities align to the business strategy and goals?)
    • IT operational efficiency (How is IT set up for success with foundational elements of IT’s operational strategy?)
    • Innovation & transformation priorities (How is IT enabling the organization’s competitive advantage and supporting transformation efforts as a strategic business partner?)

    Build your presentation to tackle their main concerns

    Your presentation should be well-rounded and compelling when it addresses the board’s main concerns about security.

    Checklist:

    • Research your target audience (their backgrounds, board composition, dynamics, executive team vs. external group).
    • Include value and risk language in your presentation to appeal to your audience.
    • Ensure your content focuses on one or more of the board’s main concerns with security (e.g. business impact, investments, or risk).
    • Include information about what is in it for them and the organization.
    • Research your board’s composition and skillsets to determine their level of technical knowledge and expertise. This helps craft your presentation with the right amount of technology vs. business-facing information.

    Info-Tech Insight
    The executive stakeholder’s main concerns will always boil down to one important outcome: providing a level of confidence to do business through IT products, services, and systems – including security.

    3.1.2 Take your audience through a security journey

    • Once you have defined your intended target and their potential concerns, developing the communication through a storytelling approach will be the next step to help build a compelling presentation.
    • You need to help your executive stakeholders make sense of the information being conveyed and allow them to understand the importance of cybersecurity.
    • Taking your audience through a story will allow them to see the value of the information being presented and better resonate with its message.
    • You can derive insights for your storytelling presentation by doing the following:
      • Provide a business case scenario on the topic you are presenting.
      • Identify and communicate the business problem up front and answer the three questions (why, what, how).
      • Quantify the problems in terms of business impact (money, risk, value).

    Info-Tech Insight
    Developing a storytelling approach will help keep your audience engaged and allow the information to resonate with them, which will add further value to the communication.

    Identify the purpose of your presentation

    You should be clear about your bottom line and the intent behind your presentation. However, regardless of your bottom line, your presentation must focus on what business problems you are solving and why security can assist in solving the problem.

    Examples of communication goals

    To inform or educate

    To reach a decision

    • In this presentation type, it is easy for IT leaders to overwhelm a board with excessive or irrelevant information.
    • Focus your content on the business problem and the solution proposed.
    • Refrain from too much detail about the technology – focus on business impact and risk mitigated. Ask for feedback if applicable.
    • In this presentation type, there is a clear ask and an action required from the board of directors.
    • Be clear about what this decision is. Once again, don’t lead with the technology solution: Start with the business problem you are solving, and only talk about technology as the solution if time permits.
    • Ensure you know who votes and how to garner their support.

    Info-Tech Insight
    Nobody likes surprises. Communicate early and often. The board should be pre-briefed, especially if it is a difficult subject. This also ensures you have support when you deliver a difficult message.

    Gather the right information to include in your boardroom presentation

    Once you understand your target audience, it’s important to tailor your presentation material to what they will care about.

    Typical IT boardroom presentations include:

    • Communicating the value of ongoing business technology initiatives.
    • Requesting funds or approval for a business initiative that IT is spearheading.
    • Security incident response/Risk/DRP.
    • Developing a business program or an investment update for an ongoing program.
    • Business technology strategy highlights and impacts.
    • Digital transformation initiatives (value, ROI, risk).

    Info-Tech Insight
    You must always have a clear goal or objective for delivering a presentation in front of your board of directors. What is the purpose of your board presentation? Identify your objective and outcome up front and tailor your presentation’s story and contents to fit this purpose.

    Info-Tech Insight
    Telling a good story is not about the message you want to deliver but the one the executive stakeholders want to hear. Articulate what you want them to think and what you want them to take away, and be explicit about it in your presentation. Make your story logically flow by identifying the business problem, complication, the solution, and how to close the gap. Most importantly, communicate the business impacts the board will care about.

    Structure your presentation to tell a logical story

    To build a strong story for your presentation, ensure you answer these three questions:

    WHY

    Why is this a business issue, or why should the executive stakeholders care?

    WHAT

    What is the impact of solving the problem and driving value for the company?

    HOW

    How will we leverage our resources (technology, finances) to solve the problem?

    Examples:

    Scenario 1: The company has experienced a security incident.

    Intent: To inform/educate the board about the security incident.

    WHY

    The data breach has resulted in a loss of customer confidence, negative brand impact, and a reduction in revenue of 30%.

    WHAT

    Financial, legal, and reputational risks identified, and mitigation strategies implemented. IT is working with the PR team on communications. Incident management playbook executed.

    HOW

    An analysis of vulnerabilities was conducted and steps to address are in effect. Recovery steps are 90% completed. Incident management program reviewed for future incidents.

    Scenario 2: Security is recommending investments based on strategic priorities.

    Intent: To reach a decision with the board – approve investment proposal.

    WHY

    The new security strategy outlines two key initiatives to improve an organization’s security culture and overall risk posture.

    WHAT

    Security proposed an investment to implement a security training & phishing test campaign, which will assist in reducing data breach risks.

    HOW

    Use 5% of security’s budget to implement security training and phishing test campaigns.

    Time plays a key role in delivering an effective presentation

    What you include in your story will often depend on how much time you have available to deliver the message.

    Consider the following:

    • Presenting to executive stakeholders often means you have a short window of time to deliver your message. The average executive stakeholder presentation is 15 minutes, and this could be cut short due to other unexpected factors.
    • If your presentation is too long, you risk overwhelming or losing your audience. You must factor in the time constraints when building your board presentation.
    • Your executive stakeholders have a wealth of experience and knowledge, which means they could jump to conclusions quickly based on their own experiences. Ensure you give them plenty of background information in advance. Provide your presentation material, a brief, or any other supporting documentation before the meeting to show you are well prepared.
    • Be prepared to have deep conversations about the topic, but respect that the executive stakeholders might not be interested in hearing the tactical information. Build an elevator pitch, a one-pager, back-up slides that support your ask and the story, and be prepared to answer questions within your allotted presentation time to dive deeper.

    Navigating through Q&A

    Use the Q&A portion to build credibility with the board.

    • It is always better to say, “I’m not certain about the answer but will follow up,” than to provide false or inaccurate information on the spot.
    • When asked challenging or irrelevant questions, ensure you have an approach to deflect them. Questions can often be out of scope or difficult to answer in a group. Find what works for you to successfully navigate through these questions:
      • “Let’s work with the sub-committee to find you an answer.”
      • “Let’s take that offline to address in more detail.”
      • “I have some follow-up material I can provide you to discuss that further after our meeting.”
    • And ensure you follow up! Make sure to follow through on your promise to provide information or answers after the meeting. This helps build trust and credibility with the board.

    Info-Tech Insight
    The average board presentation is 15 minutes long. Build no more than three or four slides of content to identify the business problem, the business impacts, and the solution. Leave five minutes for questions at the end, and be prepared with back-up slides to support your answers.

    Storytelling checklist

    Checklist:

    • Tailor your presentation based on how much time you have.
    • Find out ahead of time how much time you have.
    • Identify if your presentation is to inform/educate or reach a decision.
    • Identify and communicate the business problem up front and answer the three questions (why, what, how).
    • Express the problem in terms of business impact (risk, value, money).
    • Prepare and send pre-meeting collateral to the members of the board and executive team.
    • Include no more than 5-6 slides for your presentation.
    • Factor in Q&A time at the end of your presentation window.
    • Articulate what you want them to think and what you want them to take away – put it right up front and remind them at the end.
    • Have an elevator speech handy – one or two sentences and a one-pager version of your story.
    • Consider how you will build your relationship with the members outside the boardroom.

    3.1.3 Build a compelling communication document

    Once you’ve identified your communication goals, data, and plan to present to your stakeholders, it’s important to build the compelling communication document that will attract all audiences.

    A good slide design increases the likelihood that the audience will read the content carefully.

    • Bad slide structure (flow) = Audience loses focus
      • You can have great content on a slide, but if a busy audience gets confused, they’ll just close the file or lose focus. Structure encompasses horizontal and vertical logic.
    • Good visual design = Audience might read more
      • Readers will probably skim the slides first. If the slides look ugly, they will already have a negative impression. If the slides are visually appealing, they will be more inclined to read carefully. They may even use some slides to show others.
    • Good content + Good structure + Visual appeal = Good presentation
      • A presentation is like a house. Good content is the foundation of the house. Good structure keeps the house strong. Visual appeal differentiates houses.

    Slide design best practices

    Leverage these slide design best practices to assist you in developing eye-catching presentations.

    • Easy to read: Assume reader is tight on time. If a slide looks overwhelming, the reader will close the document.
    • Concise and clear: Fewer words = more skim-able.
    • Memorable: Use graphics and visuals or pithy quotes whenever you can do so appropriately.
    • Horizontal logic: Good horizontal logic will have slide titles that cascade into a story with no holes or gaps.
    • Vertical logic: People usually read from left to right, top to bottom, or in a Z pattern. Make sure your slide has an intuitive flow of content.
    • Aesthetics: People like looking at visually appealing slides, but make sure your attempts to create visual appeal do not detract from the content.

    Your presentation must have a logical flow

    Horizontal logic

    Vertical logic

    • Horizontal logic should tell a story.
    • When slide titles are read in a cascading manner, they will tell a logical and smooth story.
    • Title & tagline = thesis (best insight).
    • Vertical logic should be intuitive.
    • Each step must support the title.
    • The content you intend to include within each slide is directly applicable to the slide title.
    • One main point per slide.

    Vertical logic should be intuitive

    The image contains a screenshot example of a bad design layout for a slide. The image contains a screenshot example of a good design layout for a slide.

    The audience is unsure where to look and in what order.

    The audience knows to read the heading first. Then look within the pie chart. Then look within the white boxes to the right.

    Horizontal and vertical logic checklists

    Horizontal logic

    Vertical logic

    • List your slide titles in order and read through them.
    • Good horizontal logic should feel like a story. Incomplete horizontal logic will make you pause or frown.
    • After a self-test, get someone else to do the same exercise with you observing them.
    • Note at which points they pause or frown. Discuss how those points can be improved.
    • Now consider each slide title proposed and the content within it.
    • Identify if there is a disconnect in title vs. content.
    • If there is a disconnect, consider changing the title of the slide to appropriately reflect the content within it, or consider changing the content if the slide title is an intended path in the story.

    Make it easy to read

    The image contains a screenshot that demonstrates an uneasy to read slide. The image contains a screenshot that demonstrates an easy to read slide.
    • Unnecessary coloring makes it hard on the eyes
    • Margins for title at top is too small
    • Content is not skim-able (best to break up the slide)

    Increase skim-ability:

    • Emphasize the subheadings
    • Bold important words

    Make it easier on the eyes:

    • Declutter and add sections
    • Have more white space

    Be concise and clear

    1. Write your thoughts down
      • This gets your content documented.
      • Don’t worry about clarity or concision yet.
    2. Edit for clarity
      • Make sure the key message is very clear.
      • Find your thesis statement.
    3. Edit for concision
      • Remove unnecessary words.
      • Use the active voice, not passive voice (see below for examples).

    Passive voice

    Active voice

    “There are three things to look out for” (8 words)

    “Network security was compromised by hackers” (6 words)

    “Look for these three things” (5 words)

    “Hackers compromised network security” (4 words)

    Be memorable

    The image contains a screenshot of an example that demonstrates a bad example of how to be memorable. The image contains a screenshot of an example that demonstrates a good example of how to be memorable.

    Easy to read, but hard to remember the stats.

    The visuals make it easier to see the size of the problem and make it much more memorable.

    Remember to:

    • Have some kind of visual (e.g. graphs, icons, tables).
    • Divide the content into sections.
    • Have a bit of color on the page.

    Aesthetics

    The image contains a screenshot of an example of bad aesthetics. The image contains a screenshot of an example of good aesthetics.

    This draft slide is just content from the outline document on a slide with no design applied yet.

    • Have some kind of visual (e.g. graphs, icons, tables) as long as it’s appropriate.
    • Divide the content into sections.
    • Have a bit of color on the page.
    • Bold or italicize important text.

    Why use visuals?

    How graphics affect us

    Cognitively

    • Engage our imagination
    • Stimulate the brain
    • Heighten creative thinking
    • Enhance or affect emotions

    Emotionally

    • Enhance comprehension
    • Increase recollection
    • Elevate communication
    • Improve retention

    Visual clues

    • Help decode text
    • Attract attention
    • Increase memory

    Persuasion

    • 43% more effective than text alone
    Source: Management Information Systems Research Center

    Presentation format

    Often stakeholders prefer to receive content in a specific format. Make sure you know what you require so that you are not scrambling at the last minute.

    • Is there a standard presentation template?
    • Is a hard-copy handout required?
    • Is there a deadline for draft submission?
    • Is there a deadline for final submission?
    • Will the presentation be circulated ahead of time?
    • Do you know what technology you will be using?
    • Have you done a dry run in the meeting room?
    • Do you know the meeting organizer?

    Checklist to build compelling visuals in your presentation

    Leverage this checklist to ensure you are creating the perfect visuals and graphs for your presentation.

    Checklist:

    • Do the visuals grab the audience’s attention?
    • Will the visuals mislead the audience/confuse them?
    • Do the visuals facilitate data comparison or highlight trends and differences in a more effective manner than words?
    • Do the visuals present information simply, cleanly, and accurately?
    • Do the visuals display the information/data in a concentrated way?
    • Do the visuals illustrate messages and themes from the accompanying text?

    3.2 Security communication templates

    Once you have identified your communication goals and plans for building your communication document, you can start building your presentation deck.

    These presentation templates highlight different security topics depending on your communication drivers, goals, and available data.

    Info-Tech has created five security templates to assist you in building a compelling presentation.

    These templates provide support for presentations on the following five topics:

    • Security Initiatives
    • Security & Risk Update
    • Security Metrics
    • Security Incident Response & Recovery
    • Security Funding Request

    Each template provides instructions on how to use it and tips on ensuring the right information is being presented.

    All the templates are customizable, which enables you to leverage the sections you need while also editing any sections to your liking.

    The image contains screenshots of the Security Presentation Templates.

    Download the Security Presentation Templates

    Security template example

    It’s important to know that not all security presentations for an organization are alike. However, these templates would provide a guideline on what the best practices are when communicating security to executive stakeholders.

    Below is an example of instructions to complete the “Security Risk & Update” template. Please note that the security template will have instructions to complete each of its sections.

    The image contains a screenshot of the Executive Summary slide. The image contains a screenshot of the Security Goals & Objectives slide.

    The first slide following the title slide includes a brief executive summary on what would be discussed in the presentation. This includes the main security threats that would be addressed and the associated risk mitigation strategies.

    This slide depicts a holistic overview of the organization’s security posture in different areas along with the main business goals that security is aligning with. Ensure visualizations you include align with the goals highlighted.

    Security template example (continued)

    The image contains a screenshot example of the Top Threats & Risks. The image contains a screenshot example of the Top Threats & Risks.

    This slide displays any top threats and risks an organization is facing. Each threat consists of 2-3 risks and is prioritized based on the negative impact it could have on the organization (i.e. red bar = high priority; green bar = low priority). Include risks that have been addressed in the past quarter, and showcase any prioritization changes to those risks.

    This slide follows the “Top Threats & Risks” slide and focuses on the risks that had medium or high priority. You will need to work with subject matter experts to identify risk figures (likelihood, financial impact) that will enable you to quantify the risks (Likelihood x Financial Impact). Develop a threshold for each of the three columns to identify which risks require further prioritization, and apply color coding to group the risks.

    Security template example (continued)

    The image contains a screenshot example of the slide, Risk Analysis. The image contains a screenshot example of the slide, Risk Mitigation Strategies & Roadmap.

    This slide showcases further details on the top risks along with their business impact. Be sure to include recommendations for the risks and indicate whether further action is required from the executive stakeholders.

    The last slide of the “Security Risk & Update” template presents a timeline of when the different initiatives to mitigate security risks would begin. It depicts what initiatives will be completed within each fiscal year and the total number of months required. As there could be many factors to a project’s timeline, ensure you communicate to your executive stakeholders any changes to the project.

    Phase 4

    Deliver communication

    Phase 1Phase 2Phase 3Phase 4

    1.1 Identify drivers for communicating to executives

    1.2 Define your goals for communicating to executives

    2.1 Identify data to collect

    2.2 Plan how to retrieve data

    3.1 Plan communication

    3.2 Build a compelling communication document

    4.1 Deliver a captivating presentation

    4.2 Obtain/verify support for security goals

    This phase will walk you through the following activities:

    • Identifying a strategy to deliver compelling presentations
    • Ensuring you follow best practices for communicating and obtaining your security goals

    This phase involves the following participants:

    • Security leader

    4.1 Deliver a captivating presentation

    You’ve gathered all your data, you understand what your audience is expecting, and you are clear on the outcomes you require. Now, it’s time to deliver a presentation that both engages and builds confidence.

    Follow these tips to assist you in developing an engaging presentation:

    • Start strong: Give your audience confidence that this will be a good investment of their time. Establish a clear direction for what’s going to be covered and what the desired outcome is.
    • Use your time wisely: Odds are, your audience is busy, and they have many other things on their minds. Be prepared to cover your content in the time allotted and leave sufficient time for discussion and questions.
    • Be flexible while presenting: Do not expect that your presentation will follow the path you have laid out. Anticipate jumping around and spending more or less time than you had planned on a given slide.

    Keep your audience engaged with these steps

    • Be ready with supporting data. Don’t make the mistake of not knowing your content intimately. Be prepared to answer questions on any part of it. Senior executives are experts at finding holes in your data.
    • Know your audience. Who are you presenting to? What are their specific expectations? Are there sensitive topics to be avoided? You can’t be too prepared when it comes to understanding your audience.
    • Keep it simple. Don’t assume that your audience wants to learn the details of your content. Most just want to understand the bottom line, the impact on them, and how they can help. More is not always better.
    • Focus on solving issues. Your audience members have many of their own problems and issues to worry about. If you show them how you can help make their lives easier, you’ll win them over.

    Info-Tech Insight
    Establishing credibility and trust with executive stakeholders is important to obtaining their support for security objectives.

    Be honest and straightforward with your communication

    • Be prepared. Being properly prepared means not only that your update will deliver the value that you expect, but also that you will have confidence and the flexibility you require when you’re taken off track.
    • Don’t sugarcoat it. These are smart, driven people that you are presenting to. It is neither beneficial nor wise to try to fool them. Be open and transparent about problems and issues. Ask for help.
    • No surprises. An executive stakeholder presentation is not the time or the place for a surprise. Issues seen as unexpected or contentious should always be dealt with prior to the meeting with those most impacted.

    Hone presentation skills before meeting with the executive stakeholders

    Know your environment

    Be professional but not boring

    Connect with your audience

    • Your organization has standards for how people are expected to dress at work. Make sure that your attire meets this standard – don’t be underdressed.
    • Think about your audience – would they appreciate you starting with a joke, or do they want you to get to the point as quickly as possible?
    • State the main points of your presentation confidently. While this should be obvious, it is essential. Your audience should be able to clearly see that you believe the points you are stating.
    • Present with lots of energy, smile, and use hand gestures to support your speech.
    • Look each member of the audience in the eye at least once during your presentation. Avoid looking at the ceiling, the back wall, or the floor. Your audience should feel engaged – this is essential to keeping their attention on you.
    • Never read from your slides. If there is text on a slide, paraphrase it while maintaining eye contact.

    Checklist for presentation logistics

    Optimize the timing of your presentation:

    • Less is more: Long presentations are detrimental to your cause – they lead to your main points being diluted. Keep your presentation short and concise.
    • Keep information relevant: Only present information that is important to your audience. This includes the information that they are expecting to see and information that connects to the business.
    • Expect delays: Your audience will likely have questions. While it is important to answer each question fully, it will take away from the precious time given to you for your presentation. Expect that you will not get through all the information you have to present.

    Script your presentation:

    • Use a script to stay on track: Script your presentation before the meeting. A script will help you present your information in a concise and structured manner.
    • Develop a second script: Create a script that is about half the length of the first script but still contains the most important points. This will help you prepare for any delays that may arise during the presentation.
    • Prepare for questions: Consider questions that may be asked and script clear and concise answers to each.
    • Practice, practice, practice: Practice your presentation until you no longer need the script in front of you.

    Checklist for presentation logistics (continued)

    Other considerations:

    • After the introduction of your presentation, clearly state the objective – don’t keep people guessing and consequently lose focus on your message.
    • After the presentation is over, document important information that came up. Write it down or you may forget it soon after.
    • Rather than create a long presentation deck full of detailed slides that you plan to skip over during the presentation, create a second, compact deck that contains only the slides you plan to present. Send out the longer deck after the presentation.

    Checklist for delivering a captivating presentation

    Leverage this checklist to ensure you are prepared to develop and deliver an engaging presentation.

    Checklist:

    • Start with a story or something memorable to break the ice.
    • Go in with the end state in mind (focus on the outcome/end goal and work back from there) – What’s your call to action?
    • Content must compliment your end goal, filter out any content that doesn’t compliment the end goal.
    • Be prepared to have less time to speak. Be prepared with shorter versions of your presentation.
    • Include an appendix with supporting data, but don’t be data heavy in your presentation. Integrate the data into a story. The story should be your focus.

    Checklist for delivering a captivating presentation (continued)

    • Be deliberate in what you want to show your audience.
    • Ensure you have clean slides so the audience can focus on what you’re saying.
    • Practice delivering your content multiple times alone and in front of team members or your Info-Tech counselor, who can provide feedback.
    • How will you handle being derailed? Be prepared with a way to get back on track if you are derailed.
    • Ask for feedback.
    • Record yourself presenting.

    4.2 Obtain and verify support on security goals

    Once you’ve delivered your captivating presentation, it’s imperative to communicate with your executive stakeholders.

    • This is your opportunity to open the floor for questions and clarify any information that was conveyed to your audience.
    • Leverage your appendix and other supporting documents to justify your goals.
    • Different approaches to obtaining and verifying your goals could include:
      • Acknowledgment from the audience that information communicated aligns with the business’s goals.
      • Approval of funding requests for security initiatives.
      • Written and verbal support for implementation of security initiatives.
      • Identifying next steps for information to communicate at the next executive stakeholder meeting.

    Info-Tech Insight
    Verifying your objectives at the end of the presentation is important, as it ensures you have successfully communicated to executive stakeholders.

    Checklist for obtaining and verify support on security goals

    Follow this checklist to assist you in obtaining and verifying your communication goals.

    Checklist:

    • Be clear about follow-up and next steps if applicable.
    • Present before you present: Meet with your executive stakeholders before the meeting to review and discuss your presentation and other supporting material and ensure you have executive/CEO buy-in.
    • “Be humble, but don’t crumble” – demonstrate to the executive stakeholders that you are an expert while admitting you don’t know everything. However, don’t be afraid to provide your POV and defend it if need be. Strike the right balance to ensure the board has confidence in you while building a strong relationship.
    • Prioritize a discussion over a formal presentation. Create an environment where they feel like they are part of the solution.

    Summary of Accomplishment

    Problem Solved

    A better understanding of security communication drivers and goals

    • Understanding the difference between communication drivers and goals
    • Identifying your drivers and goals for security presentation

    A developed a plan for how and where to retrieve data for communication

    • Insights on what type of data can be leveraged to support your communication goals
    • Understanding who you can collaborate with and potential data sources to retrieve data from

    A solidified communication plan with security templates to assist in better presenting to your audience

    • A guideline on how to prepare security presentations to executive stakeholders
    • A list of security templates that can be customized and used for various security presentations

    A defined guideline on how to deliver a captivating presentation to achieve your desired objectives

    • Clear message on best practices for delivering security presentations to executive stakeholders
    • Understanding how to verify your communication goals have been obtained

    If you would like additional support, have our analysts guide you through other phases as part of an Info-Tech workshop.

    Contact your account representative for more information.

    workshops@infotech.com

    1-888-670-8889

    Related Info-Tech Research

    Build an Information Security Strategy
    This blueprint will walk you through the steps of tailoring best practices to effectively manage information security.

    Build a Security Metrics Program to Drive Maturity
    This blueprint will assist you in identifying security metrics that can tie to your organizational goals and build those metrics to achieve your desired maturity level.

    Bibliography

    Bhadauriya, Amit S. “Communicating Cybersecurity Effectively to the Board.” Metricstream. Web.
    Booth, Steven, et al. “The Biggest Mistakes Made When Presenting Cyber Security to Senior Leadership or the Board, and How to Fix Them.” Mandiant, May 2019. Web.
    Bradford, Nate. “6 Slides Every CISO Should Use in Their Board Presentation.” Security Boulevard, 9 July 2020. Web.
    Buckalew, Lauren, et al. “Get the Board on Board: Leading Cybersecurity from the Top Down.” Newsroom, 2 Dec. 2019. Web.
    Burg, Dave, et al. “Cybersecurity: How Do You Rise above the Waves of a Perfect Storm?” EY US - Home, EY, 22 July 2021. Web.
    Carnegie Endowment for International Peace. Web.
    “Chief Information Security Officer Salary.” Salary.com, 2022. Web.
    “CISO's Guide to Reporting to the Board - Apex Assembly.” CISO's Guide To Reporting to the Board. Web.
    “Cyber Security Oversight in the Boardroom” KPMG, Jan. 2016. Web.
    “Cybersecurity CEO: My 3 Tips for Presenting in the Boardroom.” Cybercrime Magazine, 31 Mar. 2020. Web.
    Dacri , Bryana. Do's & Don'ts for Security Professionals Presenting to Executives. Feb. 2018. Web.
    Froehlich, Andrew. “7 Cybersecurity Metrics for the Board and How to Present Them: TechTarget.” Security, TechTarget, 19 Aug. 2022. Web.
    “Global Board Risk Survey.” EY. Web.
    “Guidance for CISOs Presenting to the C-Suite.” IANS, June 2021. Web.
    “How to Communicate Cybersecurity to the Board of Directors.” Cybersecurity Conferences & News, Seguro Group, 12 Mar. 2020. Web.
    Ide, R. William, and Amanda Leech. “A Cybersecurity Guide for Directors” Dentons. Web.
    Lindberg, Randy. “3 Tips for Communicating Cybersecurity to the Board.” Cybersecurity Software, Rivial Data Security, 8 Mar. 2022. Web.
    McLeod, Scott, et al. “How to Present Cybersecurity to Your Board of Directors.” Cybersecurity & Compliance Simplified, Apptega Inc, 9 Aug. 2021. Web.
    Mickle, Jirah. “A Recipe for Success: CISOs Share Top Tips for Successful Board Presentations.” Tenable®, 28 Nov. 2022. Web.
    Middlesworth, Jeff. “Top-down: Mitigating Cybersecurity Risks Starts with the Board.” Spiceworks, 13 Sept. 2022. Web.
    Mishra, Ruchika. “4 Things Every CISO Must Include in Their Board Presentation.” Security Boulevard, 17 Nov. 2020. Web.
    O’Donnell-Welch, Lindsey. “CISOs, Board Members and the Search for Cybersecurity Common Ground.” Decipher, 20 Oct. 2022. Web.

    Bibliography

    “Overseeing Cyber Risk: The Board's Role.” PwC, Jan. 2022. Web.
    Pearlson, Keri, and Nelson Novaes Neto. “7 Pressing Cybersecurity Questions Boards Need to Ask.” Harvard Business Review, 7 Mar. 2022. Web.
    “Reporting Cybersecurity Risk to the Board of Directors.” Web.
    “Reporting Cybersecurity to Your Board - Steps to Prepare.” Pondurance ,12 July 2022. Web.
    Staynings, Richard. “Presenting Cybersecurity to the Board.” Resource Library. Web.
    “The Future of Cyber Survey.” Deloitte, 29 Aug. 2022. Web.
    “Top Cybersecurity Metrics to Share with Your Board.” Packetlabs, 10 May 2022. Web.
    Unni, Ajay. “Reporting Cyber Security to the Board? How to Get It Right.” Cybersecurity Services Company in Australia & NZ, 10 Nov. 2022. Web.
    Vogel, Douglas, et al. “Persuasion and the Role of Visual Presentation Support.” Management Information Systems Research Center, 1986.
    “Welcome to the Cyber Security Toolkit for Boards.” NCSC. Web.

    Research Contributors

    • Fred Donatucci, New-Indy Containerboard, VP, Information Technology
    • Christian Rasmussen, St John Ambulance, Chief Information Officer
    • Stephen Rondeau, ZimVie, SVP, Chief Information Officer

    Adopt Generative AI in Solution Delivery

    • Buy Link or Shortcode: {j2store}146|cart{/j2store}
    • member rating overall impact: N/A
    • member rating average dollars saved: N/A
    • member rating average days saved: N/A
    • Parent Category Name: Development
    • Parent Category Link: /development
    • Delivery teams are under continuous pressure to deliver high value and quality solutions with limited capacity in complex business and technical environments. Common challenges experienced by these teams include:
      • Attracting and retaining talent
      • Maximizing the return on technology
      • Confidently shifting to digital
      • Addressing competing priorities
      • Fostering a collaborative culture
      • Creating high-throughput teams
    • Gen AI offers a unique opportunity to address many of these challenges.

    Our Advice

    Critical Insight

    • Your stakeholders' understanding of Gen AI, its value, and its application can be driven by hype and misinterpretation. This confusion can lead to unrealistic expectations and set the wrong precedent for the role Gen AI is intended to play.
    • Your SDLC is not well documented and is often executed inconsistently. An immature practice will not yield the benefits stakeholders expect.
    • The Gen AI marketplace is broad and diverse. Selecting the appropriate tools and partners is confusing and overwhelming.
    • There is a skills gap for what is needed to configure, adopt, and operate Gen AI.

    Impact and Result

    • Ground your Gen AI expectations. Set realistic and achievable goals centered on driving business value and efficiency across the entire SDLC by enabling Gen AI in key tasks and activities. Propose the SDLC as the ideal pilot for Gen AI.
    • Select the right Gen AI opportunities. Discuss how proven Gen AI capabilities can be applied to your solution delivery practice to achieve the outcomes and priorities stakeholders expect. Lessons learned sow the foundation for future Gen AI scaling.
    • Assess your Gen AI readiness in your solution delivery teams. Clarify the roles, processes, and tools needed for the implementation, use, and maintenance of Gen AI.

    Adopt Generative AI in Solution Delivery Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Adopt Generative AI in Solution Delivery Storyboard – A step-by-step guide that helps you assess whether Gen AI is right for your solution delivery practices.

    Gain an understanding of the potential opportunities that Gen AI can provide your solution delivery practices and answer the question "What should I do next?"

    • Adopt Generative AI in Solution Delivery Storyboard

    2. Gen AI Solution Delivery Readiness Assessment Tool – A tool to help you understand if your solution delivery practice is ready for Gen AI.

    Assess the readiness of your solution delivery team for Gen AI. This tool will ask several questions relating to your people, process, and technology, and recommend whether or not the team is ready to adopt Gen AI practices.

    • Gen AI Solution Delivery Readiness Assessment Tool
    [infographic]

    Further reading

    Adopt Generative AI in Solution Delivery

    Drive solution quality and team productivity with the right generative AI capabilities.

    Analyst Perspective

    Build the case for Gen AI with the right opportunities.

    Generative AI (Gen AI) presents unique opportunities to address many solution delivery challenges. Code generation can increase productivity, synthetic data generation can produce usable test data, and scanning tools can identify issues before they occur. To be successful, teams must be prepared to embrace the changes that Gen AI brings. Stakeholders must also give teams the opportunity to optimize their own processes and gauge the fit of Gen AI.

    Start small with the intent to learn. The right pilot initiative helps you learn the new technology and how it benefits your team without the headache of complex setups and lengthy training and onboarding. Look at your existing solution delivery tools to see what Gen AI capabilities are available and prioritize the use cases where Gen AI can be used out of the box.

    This is a picture of Andrew Kum-Seun

    Andrew Kum-Seun
    Research Director,
    Application Delivery and Management
    Info-Tech Research Group

    Executive Summary

    Your Challenge

    Delivery teams are under continuous pressure to deliver high-value, high-quality solutions with limited capacity in complex business and technical environments. Common challenges experienced by these teams include:

    • Attracting and retaining talent
    • Maximizing the return on technology
    • Confidently shifting to digital
    • Addressing competing priorities
    • Fostering a collaborative culture
    • Creating high-throughput teams

    Generative AI (Gen AI) offers a unique opportunity to address many of these challenges.

    Common Obstacles

    • Your stakeholders' understanding of what is Gen AI, its value and its application, can be driven by hype and misinterpretation. This confusion can lead to unrealistic expectations and set the wrong precedent for the role Gen AI is intended to play.
    • Your solution delivery process is not well documented and is often executed inconsistently. An immature practice will not yield the benefits stakeholders expect.
    • The Gen AI marketplace is very broad and diverse. Selecting the appropriate tools and partners is confusing and overwhelming.
    • There is a skills gap for what is needed to configure, adopt, and operate Gen AI.

    Info-Tech's Approach

    • Ground your Gen AI expectations. Set realistic and achievable goals centered on driving business value and efficiency across the entire solution delivery process by enabling Gen AI in key tasks and activities. Propose this process as the ideal pilot for Gen AI.
    • Select the right Gen AI opportunities. Discuss how proven Gen AI capabilities can be applied to your solution delivery practice and achieve the outcomes and priorities stakeholders expect. Lessons learned sow the foundation for future Gen AI scaling.
    • Assess your Gen AI readiness in your solution delivery teams. Clarify the roles, processes, and tools needed for the implementation, use, and maintenance of Gen AI.

    Info-Tech Insight

    Position Gen AI as a tooling opportunity to enhance the productivity and depth of your solution delivery practice. Current Gen AI tools are unable to address the various technical and human complexities that commonly occur in solution delivery. Assess the fit of Gen AI by augmenting low-risk, out-of-the-box tools in key areas of your solution delivery process and teams.

    Insight Summary

    Overarching Info-Tech Insight

    Position Gen AI is a tooling opportunity to enhance the productivity and depth of your solution delivery practice. However, current Gen AI tools are unable to address the various technical and human complexities that commonly occur in solution delivery. Assess the fit of Gen AI by augmenting low-risk, out-of-the-box tools in key areas of your solution delivery process and teams.

    Understand and optimize first, automate with Gen AI later.
    Gen AI magnifies solution delivery inefficiencies and constraints. Adopt a user-centric perspective to understand your solution delivery teams' interactions with solution delivery tools and technologies to better replicate how they complete their tasks and overcome challenges.

    Enable before buy. Buy before build.
    Your solution delivery vendors see AI as a strategic priority in their product and service offering. Look into your existing toolset and see if you already have the capabilities. Otherwise, prioritize using off-the-shelf solutions with pre-trained Gen AI capabilities and templates.

    Innovate but don't experiment.
    Do not reinvent the wheel and lower your risk of success. Stick to the proven use cases to understand the value and fit of Gen AI tools and how your teams can transform the way they work. Use your lessons learned to discover scaling opportunities.

    Blueprint benefits

    IT benefits

    Business benefits

    • Select the Gen AI tools and capabilities that meet both the solution delivery practice and team goals, such as:
    • Improved team productivity and throughput.
    • Increased solution quality and value.
    • Greater team satisfaction.
    • Motivate stakeholder buy-in for the investment in solution delivery practice improvements.
    • Validate the fit and opportunities with Gen AI for future adoption in other IT departments.
    • Increase IT satisfaction by improving the throughput and speed of solution delivery.
    • Reduce the delivery and operational costs of enterprise products and services.
    • Use a pilot to demonstrate the fit and value of Gen AI capabilities and supporting practices across business and IT units.

    What is Gen AI?

    An image showing where Gen AI sits within the artificial intelligence.  It consists of four concentric circles.  They are labeled from outer-to-inner circle in the following order: Artificial Intelligence; Machine Learning; Deep Learning; Gen AI

    Generative AI (Gen AI)
    A form of ML whereby, in response to prompts, a Gen AI platform can generate new output based on the data it has been trained on. Depending on its foundational model, a Gen AI platform will provide different modalities and use case applications.

    Machine Learning (ML)
    The AI system is instructed to search for patterns in a data set and then make predictions based on that set. In this way, the system learns to provide accurate content over time. This requires a supervised intervention if the data is inaccurate. Deep learning is self-supervised and does not require intervention.

    Artificial Intelligence (AI)
    A field of computer science that focuses on building systems to imitate human behavior. Not all AI systems have learning behavior; many systems (such as customer service chatbots) operate on preset rules.

    Info-Tech Insight

    Many vendors have jumped on Gen AI as the latest marketing buzzword. When vendors claim to offer Gen AI functionality, pin down what exactly is generative about it. The solution must be able to induce new outputs from inputted data via self-supervision – not trained to produce certain outputs based on certain inputs.

    Augment your solution delivery teams with Gen AI

    Position Gen AI as a tooling opportunity to enhance the productivity and depth of your solution delivery practice. Current Gen AI tools are unable to address the various technical and human complexities that commonly occur in solution delivery; assess the fit of Gen AI by augmenting low-risk, out-of-the-box tools in key areas of your solution delivery process and teams.

    Solution Delivery Team

    Humans

    Gen AI Bots

    Product owner and decision maker
    Is accountable for the promised delivery of value to the organization.

    Business analyst and architect
    Articulates the requirements and aligns the team to the business and technical needs.

    Integrator and builder
    Implements the required solution.

    Collaborator
    Consults and supports the delivery.

    Administrator
    Performs common administrative tasks to ensure smooth running of the delivery toolchain and end-solutions.

    Designer and content creator
    Provides design and content support for common scenarios and approaches.

    Paired developer and tester
    Acts as a foil for existing developer or tester to ensure high quality output.

    System monitor and support
    Monitors and recommends remediation steps for operational issues that occur.

    Research deliverable

    This research is accompanied by a supporting deliverable to help you accomplish your goals.

    Gen AI Solution Delivery Readiness Assessment Tool

    Assess the readiness of your solution delivery team for Gen AI. This tool will ask several questions relating to your people, process, and technology, and recommend whether the team is ready to adopt Gen AI practices.

    This is a series of three screenshots from the Gen AI Solution Delivery Readiness Assessment Tool

    Step 1.1

    Set the context

    Activities

    1.1.1 Understand the challenges of your solution delivery teams.

    1.1.2 Outline the value you expect to gain from Gen AI.

    This step involves the following participants:

    • Applications VP
    • Applications Director
    • Solution Delivery Manager
    • Solution Delivery Team

    Outcomes of this step

    • SWOT Analysis to help articulate the challenges facing your teams.
    • A Gen AI Canvas that will articulate the value you expect to gain.

    IT struggles to deliver solutions effectively

    • Lack of skills and resources
      Forty-six percent of respondents stated that it was very or somewhat difficult to attract, hire, and retain developers (GitLab, 2023; N=5,010).
    • Delayed software delivery
      Code development (37%), monitoring/observability (30%), deploying to non-production environments (30%), and testing (28%) were the top areas where software delivery teams or organizations encountered the most delays (GitLab, 2023, N=5,010).
    • Low solution quality and satisfaction
      Only 64% of applications were identified as effective by end users. Effective applications are identified as at least highly important and have high feature and usability satisfaction (Application Portfolio Assessment, August 2021 to July 2022; N=315).
    • Burnt out teams
      While workplace flexibility comes with many benefits, longer work hours jeopardize wellbeing. Sixty-two percent of organizations reported increased working hours, while 80% reported an increase in flexibility ("2022 HR Trends Report," McLean & Company, 2022; N=394) .

    Creating high-throughput teams is an organizational priority.

    CXOs ranked "optimize IT service delivery" as the second highest priority. "Achieve IT business" was ranked first.

    (CEO-CIO Alignment Diagnostics, August 2021 to July 2022; n=568)

    1.1.1 Understand the challenges of your solution delivery teams

    1-3 hours

    1. Complete a SWOT analysis of your solution delivery team to discover areas where Gen AI can be applied.
    2. Record this information in the Gen AI Solution Delivery Readiness Assessment Tool.

    Strengths

    Internal characteristics that are favorable as they relate to solution delivery

    Weaknesses

    Internal characteristics that are unfavorable or need improvement

    Opportunities

    External characteristics that you may use to your advantage

    Threats

    External characteristics that may be potential sources of failure or risk

    Record the results in the Gen AI Solution Delivery Readiness Assessment Tool

    Output

    • SWOT analysis of current state of solution delivery practice

    Participants

    • Applications VP
    • Applications Director
    • Solution Delivery Manager
    • Solution Delivery Team

    Gen AI can help solve your solution delivery challenges

    Why is software delivery an ideal pilot candidate for Gen AI?

    • Many software delivery practices are repeatable and standardized.
    • Software delivery roles that are using and implementing Gen AI are technically savvy.
    • Automation is a staple in many commonly used tools.
    • Change will likely not impact business operations.

    Improved productivity

    Gen AI jumpstarts the most laborious and mundane parts of software delivery. Delivery teams saved 22 hours (avg) per software use case when using AI in 2022, compared to last year when AI was not used ("Generative AI Speeds Up Software Development," PRNewswire, 2023).

    Fungible resources

    Teams are transferrable across different frameworks, platforms, and products. Gen AI provides the structure and guidance needed to work across a wider range of projects ("Game changer: The startling power generative AI is bringing to software development," KPMG, 2023).

    Improved solution quality

    Solution delivery artifacts (e.g. code) are automatically scanned to quickly identify bugs and defects based on recent activities and trends and validate against current system performance and capacity.

    Business empowerment

    AI enhances the application functionalities workers can build with low- and no-code platforms. In fact, "AI high performers are 1.6 times more likely than other organizations to engage non-technical employees in creating AI applications" ("The state of AI in 2022 — and a half decade in review." McKinsey, 2022, N=1,492).

    However, various fears, uncertainties, and doubts challenge Gen AI adoption

    Black Box

    Little transparency is provided on the tool's rationale behind content creation, decision making, and the use and storage of training data, creating risks for legal, security, intellectual property, and other areas.

    Role Replacement

    Some workers have job security concerns despite Gen AI being bound to their rule-based logic framework, the quality of their training data, and patterns of consistent behavior.

    Skills Gaps

    Teams need to gain expertise in AI/ML techniques, training data preparation, and continuous tooling improvements to support effective Gen AI adoption across the delivery practice and ensure reliable operations.

    Data Inaccuracy

    Significant good quality data is needed to build trust in the applicability and reliability of Gen AI recommendations and outputs. Teams must be able to combine Gen AI insights with human judgment to generate the right outcome.

    Slow Delivery of AI Solution

    Timelines are sensitive to organizational maturity, experience with Gen AI, and investments in good data management practices. 65% of organizations said it took more than three months to deploy an enterprise-ready AIOps solution (OpsRamp, 2022).

    Define the value you want Gen AI to deliver

    Well-optimized Gen AI instills stakeholder confidence in ongoing business value delivery and ensures stakeholder buy-in, provided proper expectations are set and met. However, business value is not interpreted or prioritized the same across the organization. Come to a common business value definition to drive change in the right direction by balancing the needs of the individual, team, and organization.

    Business value cannot always be represented by revenue or reduced expenses. Dissecting value by the benefit type and the value source's orientation allows you to see the many ways in which Gen AI brings value to the organization.

    Financial benefits vs. intrinsic needs

    • Financial benefits refers to the degree to which the value source can be measured through monetary metrics, such as revenue generation and cost saving.
    • Intrinsic needs refers to how a product, service, or business capability enhanced with Gen AI meets functional, user experience, and existential needs.

    Inward vs. outward orientation

    • Inward refers to value sources that are internally impacted by Gen AI and improve your employees' and teams' effectiveness in performing their responsibilities.
    • Outward refers to value sources that come from your interaction with external stakeholders and customers and were improved from using Gen AI.

    See our Build a Value Measurement Framework blueprint for more information about business value definition.

    An image of the Business Value Matrix for Gen AI

    Measure success with the right metrics

    Establishing and monitoring metrics are powerful ways to drive behavior and strategic changes in your organization. Determine the right measures that demonstrate the value of your Gen AI implementation by aligning them with your Gen AI objectives, business value drivers, and non-functional requirements.

    Select metrics with different views

    1. Solution delivery practice effectiveness
      The ability of your practice to deliver, support, and operate solutions with Gen AI
      Examples: Solution quality and throughput, delivery and operational costs, number of defects and issues, and system quality
    2. Solution quality and value
      The outcome of your solutions delivered with Gen AI tools
      Examples: Time and money saved, utilization of products and services, speed of process execution, number of errors, and compliance with standards
    3. Gen AI journey goals and milestones
      Your organization's position in your Gen AI journey
      Examples: Maturity score, scope of Gen AI adoption, comfort and
      confidence with Gen AI capabilities, and complexity of Gen AI use cases

    Leverage Info-Tech's Diagnostics

    IT Management & Governance

    • Improvement to application development quality and throughput effectiveness
    • Increased importance of application delivery and maintenance capabilities across the IT organization
    • Delegation of delivery accountability across more IT roles

    CIO Business Vision

    • Improvements to IT satisfaction and value from delivered solutions
    • Changes to the value and importance of IT core services enabled with Gen AI
    • The state of business and IT relationships
    • Capability to deliver and support Gen AI effectively

    1.1.2 Outline the value you expect to gain from Gen AI

    1-3 hours

    1. Complete the following fields to build your Gen AI canvas:
      1. Problem that Gen AI is intending to solve
      2. List of stakeholders
      3. Desired business and IT outcomes
      4. In-scope solution delivery teams, systems, and capabilities.
    2. Record this information in the Gen AI Solution Delivery Readiness Assessment Tool.

    Output

    • Gen AI Canvas

    Participants

    • Applications VP
    • Applications Director
    • Solution Delivery Manager
    • Solution Delivery Team

    Record the results in the Gen AI Solution Delivery Readiness Assessment Tool

    1.1.2 Example

    Example of an outline of the value you expect to gain from Gen AI

    Problem statements

    • Manual testing procedures hinder pace and quality of delivery.
    • Inaccurate requirement documentation leads to constant redesigning.

    Business and IT outcomes

    • Improve code quality and performance.
    • Expedite solution delivery cycle.
    • Improve collaboration between teams and reduce friction.

    List of stakeholders

    • Testing team
    • Application director
    • CIO
    • Design team
    • Project manager
    • Business analysts

    In-scope solution delivery teams, system, and capabilities

    • Web
    • Development
    • App development
    • Testing
    • Quality assurance
    • Business analysts
    • UI/UX design

    Align your objectives to the broader AI strategy

    Why is an organizational AI strategy important for Gen AI?

    • All Gen AI tactics and capabilities are designed, delivered, and managed to support a consistent interpretation of the broader AI vision and goals.
    • An organizational strategy gives clear understanding of the sprawl, criticality, and risks of Gen AI solutions and applications to other IT capabilities dependent on AI.
    • Gen AI initiatives are planned, prioritized, and coordinated alongside other software delivery practice optimizations and technology modernization initiatives.
    • Resources, skills, and capacities are strategically allocated to meet the needs of Gen AI considering other commitments in the software delivery optimization backlog and roadmap.
    • Gen AI expectations and practices uphold the persona, values, and principles of the software delivery team.

    What is an AI strategy?

    An AI strategy details the direction, activities, and tactics to deliver on the promise of your AI portfolio. It often includes:

    • AI vision and goals
    • Application, automation, and process portfolio involved or impacted by AI
    • Values and principles
    • Health of your AI portfolio
    • Risks and constraints
    • Strategic roadmap

    Step 1.2

    Evaluate opportunities for Gen AI

    Activities

    1.2.1 Align Gen AI opportunities with teams and capabilities.

    This step involves the following participants:

    • Applications VP
    • Applications Director
    • Solution Delivery Manager
    • Solution Delivery Team

    Outcomes of this step

    • Understand the Gen AI opportunities for your solution delivery practice.

    Learn how Gen AI is employed in solution delivery

    Gen AI opportunity Common Gen AI tools and vendors Teams than can benefit How can teams leverage this? Case study
    Synthetic data generation
    • Testing
    • Data Analysts
    • Privacy and Security
    • Create test datasets
    • Replace sensitive personal data

    How Unity Leverages Synthetic Data

    Code generation
    • Development
    • Testing
    • Code Templates & Boilerplate
    • Code Refactoring

    How CI&T accelerated development by 11%

    Defect forecasting and debugging
    • Project Manager & Quality Assurance
    • Development
    • Testing
    • Identify root cause
    • Static and dynamic code analysis
    • Debugging assistance

    Altran Uses Microsoft Code Defect AI Solution

    Requirements documentation and elicitation
    • Business Analysts
    • Development
    • Document functional requirements
    • Writing test cases

    Google collaborates with Replit to reduce time to bring new products to market by 30%

    UI design and prototyping
    • UI/UX Design
    • Development
    • Deployment
    • Rapid prototyping
    • Design assistance

    How Spotify is Upleveling Their Entire Design Team

    Other common AI opportunities solutions include test case generation, code translation, use case creation, document generation, and automated testing.

    Opportunity 1: Synthetic data generation

    Create artificial data that mimics the structure of real-life data.

    What are the expected benefits?

    • Availability of test data: Creation of large volumes of data compatible for testing multiple systems within the organization.
    • Improved privacy: Substituting real data with artificial leads to reduced data leaks.
    • Quicker data provisioning: Automated generation of workable datasets aligned to company policies.

    What are the notable risks and challenges?

    • Generalization and misrepresentations: Data models used in synthetic data generation may not be an accurate representation of production data because of potentially conflicting definitions, omission of dependencies, and multiple sources of truth.
    • Lack of accurate representation: It is difficult for synthetic data to fully capture real-world data nuances.
    • Legal complexities: Data to build and train the Gen AI tool does not comply with data residency and management standards and regulations.

    How should teams prepare for synthetic data generation?

    It can be used:

    • To train machine learning models when there is not enough real data, or the existing data does not meet specific needs.
    • To improve quality of test by using data that closely resembles production without the risk of leveraging sensitive and private information.

    "We can simply say that the total addressable market of synthetic data and the total addressable market of data will converge,"
    Ofir Zuk, CEO, Datagen (Forbes, 2022)

    Opportunity 2: Code generation

    Learn patterns and automatically generate code.

    What are the expected benefits?

    • Increased productivity: It allows developers to generate more code quickly.
    • Improved code consistency: Code is generated using a standardized model and lessons learnt from successful projects.
    • Rapid prototyping: Expedite development of a working prototype to be verified and validated.

    What are the notable risks and challenges?

    • Limited contextual understanding: AI may lack domain-specific knowledge or understanding of requirements.
    • Dependency: Overreliance on AI generated codes can affect developers' creativity.
    • Quality concerns: Generated code is untested and its alignment to coding and quality standards is unclear.

    How should teams prepare for code generation?

    It can be used to:

    • Build solutions without the technical expertise of traditional development.
    • Discover different solutions to address coding challenges.
    • Kickstart new development projects with prebuilt code.

    According to a survey conducted by Microsoft's GitHub, a staggering 92% of programmers were reported as using AI tools in their workflow (GitHub, 2023).

    Opportunity 3: Defect forecasting & debugging

    Predict and proactively address defects before they occur.

    What are the expected benefits?

    • Reduced maintenance cost: Find defects earlier in the delivery process, when it's cheaper to fix them.
    • Increased efficiency: Testing efforts can remain focused on critical and complex areas of solution.
    • Reduced risk: Find critical defects before the product is deployed to production.

    What are the notable risks and challenges?

    • False positives and negatives: Incorrect interpretation and scope of defect due to inadequate training of the Gen AI model.
    • Inadequate training: Training data does not reflect the complexity of the solutions code.
    • Not incorporating feedback: Gen AI models are not retrained in concert with solution changes.

    How should teams prepare for defect forecasting and debugging?

    It can be used to:

    • Perform static and dynamic code analysis to find vulnerabilities in the solution source code.
    • Forecast potential issues of a solution based on previous projects and industry trends.
    • Find root cause and suggest solutions to address found defects.

    Using AI technologies, developers can reduce the time taken to debug and test code by up to 70%, allowing them to finish projects faster and with greater accuracy (Aloa, 2023).

    Opportunity 4: Requirements documentation & elicitation

    Capturing, documenting, and analyzing function and nonfunctional requirements.

    What are the expected benefits?

    • Improve quality of requirements: Obtain different perspectives and contexts for the problem at hand and help identify ambiguities and misinterpretation of risks and stakeholder expectation.
    • Increased savings: Fewer resources are consumed in requirements elicitation activities.
    • Increased delivery confidence: Provide sufficient information for the solution delivery team to confidently estimate and commit to the delivery of the requirement.

    What are the notable risks and challenges?

    • Conflicting bias: Gen AI models may interpret the problem differently than how the stakeholders perceive it.
    • Organization-specific interpretation: Inability of the Gen AI models to accommodate unique interpretation of terminologies, standards, trends and scenarios.
    • Validation and review: Interpreting extracted insights requires human validation.

    How should teams prepare for requirements documentation & elicitation?

    It can be used to:

    • Document requirements in a clear and concise manner that is usable to the solution delivery team.
    • Analyze and test requirements against various user, business, and technical scenarios.

    91% of top businesses surveyed report having an ongoing investment in AI (NewVantage Partners, 2021).

    Opportunity 5: UI design and prototyping

    Analyze existing patterns and principles to generate design, layouts, and working solutions.

    What are the expected benefits?

    • Increased experimentation: Explore different approaches and tactics to solve a solution delivery problem.
    • Improved collaboration: Provide quick design layouts that can be reshaped based on stakeholder feedback.
    • Ensure design consistency: Enforce a UI/UX design standard for all solutions.

    What are the notable risks and challenges?

    • Misinterpretation of UX Requirements: Gen AI model incorrectly assumes a specific interpretation of user needs, behaviors, and problem.
    • Incorrect or missing requirements: Lead to extensive redesigns and iterations, adding to costs while hampering user experience.
    • Design creativity: May lack originality and specific brand aesthetics if not augmented well with human customizability and creativity.

    How should teams prepare for UI design and prototyping?

    It can be used to:

    • Visualize the solution through different views and perspectives such as process flows and use-case diagrams.
    • Create working prototypes that can be verified and validated by stakeholders and end users.

    A study by McKinsey & Company found that companies that invest in AI-driven design outperform their peers in revenue growth and customer experience metrics. They were found to achieve up to two times higher revenue growth than industry peers and up to 10% higher net promoter score (McKinsey & Company, 2018).

    Determine the importance of your opportunities by answering these questions

    Realizing the complete potential of Gen AI relies on effectively fostering its adoption and resulting changes throughout the entire solution delivery process.

    What are the challenges faced by your delivery teams that could be addressed by Gen AI?

    • Recognize the precise pain points, bottlenecks, or inefficiencies faced by delivery teams.
    • Include all stakeholders' perspectives during problem discovery and root cause analysis.

    What's holding back Gen AI adoption in the organization?

    • Apart from technical barriers, address cultural and organizational challenges and discuss how organizational change management strategies can mitigate Gen AI adoption risk.

    Are your objectives aligned with Gen AI capabilities?

    • Identify areas where processes can be modernized and streamlined with automation.
    • Evaluate the current capabilities and resources available within the organization to leverage Gen AI technologies effectively.

    How can Gen AI improve the entire solution delivery process?

    • Investigate and evaluate the improvements Gen AI can reasonably deliver, such as increased accuracy, quickened delivery cycles, improved code quality, or enhanced cross-functional collaboration.

    1.2.1 Align Gen AI opportunities to teams and capabilities

    1-3 hours

    1. Associate the Gen AI opportunities that can be linked to your system capabilities. These opportunities refer to the potential applications of generative AI techniques, such as code generation or synthetic data, to address specific challenges.
      1. Start by analyzing your system's requirements, constraints, and areas where Gen AI techniques can bring value. Identify the potential benefits of integrating Gen AI, such as increased productivity, or enhanced creativity.
      2. Next, discern potential risks or challenges, such as dependency or quality concerns, associated with the opportunity implementation.
    2. Record this information in the Gen AI Solution Delivery Readiness Assessment Tool.

    Output

    • Gen AI opportunity selection

    Participants

    • Applications VP
    • Applications Director
    • Solution Delivery Manager
    • Solution Delivery Team

    Record the results in the Gen AI Solution Delivery Readiness Assessment Tool

    Keep an eye out for red flags

    Not all Gen AI opportunities are delivered and adopted the same. Some present a bigger risk than others.

    • Establishing vague targets and success criteria
    • Defining Gen AI as substitution of human capital
    • Open-source software not widely adopted or validated
    • High level of dependency on automation
    • Unadaptable cross-functional training across organization
    • Overlooking privacy, security, legal, and ethical implications
    • Lack of Gen AI expertise and understanding of good practices

    Step 1.3

    Assess your readiness for Gen AI

    Activities

    1.3.1 Assess your readiness for Gen AI.

    This step involves the following participants:

    • Applications VP
    • Applications Director
    • Solution Delivery Manager
    • Solution Delivery Team

    Outcomes of this step

    • A completed Gen AI Readiness Assessment to confirm how prepared you are to embrace Gen AI in your solution delivery team.

    Prepare your SDLC* to leverage Gen AI

    As organizations evolve and adopt more tools and technology, their solution delivery processes become more complex. Process improvement is needed to simplify complex and undocumented software delivery activities and artifacts and prepare it for Gen AI. Gen AI scales process throughput and output quantity, but it multiplies the negative impact of problems the process already has.

    When is your process ready for Gen AI?

    • Solution value Ensures the accuracy and alignment of the committed feature and change requests to what the stakeholder truly expects and receives.
    • ThroughputDelivers new products, enhancements, and changes at a pace and frequency satisfactory to stakeholder expectations and meets delivery commitments.
    • Process governance Has clear ownership and appropriate standardization. The roles, activities, tasks, and technologies are documented and defined. At each stage of the process someone is responsible and accountable.
    • Process management Follows a set of development frameworks, good practices, and standards to ensure the solution and relevant artifacts are built, tested, and delivered consistently and repeatably.
    • Technical quality assurance – Accommodates committed non-functional requirements within the stage's outputs to ensure products meet technical excellence expectations.

    *software development lifecycle

    To learn more, visit Info-Tech's Modernize Your SDLC blueprint.

    To learn more, visit Info-Tech's Build a Winning Business Process Automation Playbook

    Assess the impacts from Gen AI changes

    Ensure that no stone is left unturned as you evaluate the fit of Gen AI and prepare your adoption and support plans.

    By shining a light on considerations that might have otherwise escaped planners and decision makers, an impact analysis is an essential component to Gen AI success. This analysis should answer the following questions on the impact to your solution delivery teams.

    1. Will the change impact how our clients/customers receive, consume, or engage with our products/services?
    2. Will there be an increase in operational costs, and a change to compensation and/or rewards?
    3. Will this change increase the workload and alter staffing levels?
    4. Will the vision or mission of the team change?
    5. Will a new or different set of skills be needed?
    6. Will the change span multiple locations/time zones?
    7. Are multiple products/services impacted by this change?
    8. Will the workflow and approvals be changed, and will there be a substantial change to scheduling and logistics?
    9. Will the tools of the team be substantially different?
    10. Will there be a change in reporting relationships?

    See our Master Organizational Change Management Practices blueprint for more information.

    Brace for impact

    A thorough analysis of change impacts will help your software delivery teams and change leaders:

    • Bypass avoidable problems.
    • Remove non-fixed barriers to success.
    • Acknowledge and minimize the impact of unavoidable barriers.
    • Identify and leverage potential benefits.
    • Measure the success of the change.

    Many key IT capabilities are required to successfully leverage Gen AI

    Portfolio Management

    An accurate and rationalized inventory of all Gen AI tools verifies they support the goals and abide to the usage policies of the broader delivery practice. This becomes critical when tooling is updated frequently and licenses and open- source community principles drastically change (e.g. after an acquisition).

    Quality Assurance

    Gen AI tools are routinely verified and validated to ensure outcomes are accurate, complete, and aligned to solution delivery quality standards. Models are retrained using lessons learned, new use cases, and updated training data.

    Security & Access Management

    Externally developed and trained Gen AI models may not include the measures, controls, and tactics you need to prevent vulnerabilities and protect against threats that are critical in your security frameworks, policies, and standards.

    Data Management & Governance

    All solution delivery data and artifacts can be transformed and consumed in various ways as they transit through solution delivery and Gen AI tools. Data integrations, structures, and definitions must be well-defined, governed, and monitored.

    OPERATIONAL SUPPORT

    Resources are available to support the ongoing operations of the Gen AI tool, including infrastructure, preparing training data, and managing integration with other tools. They are also prepared to recover backups, roll back, and execute recovery plans at a moment's notice.

    Apply Gen AI good practices in your solution delivery practice

    1. Keep the human in the loop.
      Gen AI models cannot produce high-quality content with 100% confidence. Keeping the human in the loop allows people to directly give feedback to the model to improve output quality.
    2. Strengthen prompt and query engineering.
      The value of the outcome is dependent on what is being asked. Good prompts and queries focus on creating the optimal input by selecting and phrasing the appropriate words, sentence structures, and punctuation to illustrate the focus, scope, problem, and boundaries.
    3. Thoughtfully prepare your training data.
      Externally hosted Gen AI tools may store your training data in their systems or use it to train their other models. Intellectual property and sensitive data can leak into third-party systems and AI models if it is not properly masked and sanitized.
    4. Build guardrails into your Gen AI models.
      Guardrails can limit the variability of any misleading Gen AI responses by defining the scope and bounds of the response, enforcing the policies of its use, and clarifying the context of its response.
    5. Monitor your operational costs.
      The cost breakdown will vary among the types of Gen AI solution and the vendor offerings. Cost per query, consultant fees, infrastructure hosting, and licensing costs are just a few cost factors. Open source can be an attractive cost-saving option, but you must be willing to invest in the roles to assume traditional vendor accountabilities.
    6. Check the licenses of your Gen AI tool.
      Each platform has licenses and agreements on how their solution can or cannot be used. They limit your ability to use the tool for commercial purposes or reproductions or may require you to purchase and maintain a specific license to use their solution and materials.

    See Build Your Generative AI Roadmap for more information.

    Assess your Gen AI readiness

    • Solution delivery team
      The team is educated on Gen AI, its use cases, and the tools that enable it. They have the skills and capacity to implement, create, and manage Gen AI.
    • Solution delivery process and tools
      The solution delivery process is documented, repeatable, and optimized to use Gen AI effectively. Delivery tools are configured to enable, leverage and manage Gen AI assets to improve their performance and efficiency.
    • Solution delivery artifacts
      Delivery artifacts (e.g. code, scripts, documents) that will be used to train and be leveraged by Gen AI tools are discoverable, accurate, complete, standardized, of sufficient quantity, optimized for Gen AI use, and stored in an accessible shared central repository.
    • Governance
      Defined policies, role definitions, guidelines, and processes that guide the implementation, development, operations, and management of Gen AI.
    • Vision and executive support
      Clear alignment of Gen AI direction, ambition, and objectives with broader business and IT priorities. Stakeholders support the Gen AI initiative and allocate human and financial resources for its implementation within the solution delivery team.
    • Operational support
      The capabilities to manage the Gen AI tools and ensure they support the growing needs of the solution delivery practice, such as security management, hosting infrastructure, risk and change management, and data and application integration.

    1.3.1 Assess your readiness for Gen AI

    1-3 hours

    1. Review the current state of your solution delivery teams including their capacity, skills and knowledge, delivery practices, and tools and technologies.
    2. Determine the readiness of your team to adopt Gen AI.
    3. Discuss the gaps that need to be filled to be successful with Gen AI.
    4. Record this information in the Gen AI Solution Delivery Readiness Assessment Tool.

    Record the results in the Gen AI Solution Delivery Readiness Assessment Tool

    Output

    • Gen AI Solution Delivery Readiness Assessment

    Participants

    • Applications VP
    • Applications Director
    • Solution Delivery Manager
    • Solution Delivery Team

    Recognize that Gen AI does not require a fully optimized solution delivery process

    1. Consideration; 2. Exploration; 3. Incorporation; 4. Proliferation; 5. Optimization.  Steps 3-5 are Recommended maturity levels to properly embrace Gen AI.

    To learn more, visit Info-Tech's Develop Your Value-First Business Process Automation (BPA) Strategy.

    Be prepared to take the next steps

    Deliver Gen AI to your solution delivery teams

    Modernize Your SDLC
    Efficient and effective SDLC practices are vital, as products need to readily adjust to evolving and changing business needs and technologies.

    Adopt Generative AI in Solution Delivery
    Generative AI can drive productivity and solution quality gains to your solution delivery teams. Level set expectations with the right use case to demonstrate its value potential.

    Select Your AI Vendor & Implementation Partner
    The right vendor and partner are critical for success. Build the selection criteria to shortlist the products and services that best meets the current and future needs of your teams.

    Drive Business Value With Off-the-Shelf AI
    Build a framework that will guide your teams through the selection of an off-the-shelf AI tool with a clear definition of the business case and preparations for successful adoption.

    Build Your Enterprise Application Implementation Playbook
    Your Gen AI implementation doesn't start with technology, but with an effective plan that your team supports and is aligned to broader stakeholder and sponsor priorities and goals.

    Build your Gen AI practice

    • Get Started With AI
    • AI Strategy & Generative AI Roadmap
    • AI Governance

    Related Info-Tech Research

    Build a Winning Business Process Automation Playbook
    Optimize and automate your business processes with a user-centric approach.

    Embrace Business Managed Applications
    Empower the business to implement their own applications with a trusted business-IT relationship.

    Application Portfolio Management Foundations
    Ensure your application portfolio delivers the best possible return on investment.

    Maximize the Benefits from Enterprise Applications with a Center of Excellence
    Optimize your organization's enterprise application capabilities with a refined and scalable methodology.

    Create an Architecture for AI
    Build your target state architecture from predefined best-practice building blocks.

    Deliver on Your Digital Product Vision
    Build a product vision your organization can take from strategy through execution.

    Enhance Your Solution Architecture Practices
    Ensure your software systems solution is architected to reflect stakeholders' short- and long-term needs.

    Apply Design Thinking to Build Empathy With the Business
    Use design thinking and journey mapping to make IT the business' go-to problem solver.

    Modernize Your SDLC
    Deliver quality software faster with new tools and practices.

    Drive Business Value With Off-the-Shelf AI
    A practical guide to ensure return on your off-the-shelf AI investment.

    Bibliography

    "Altran Helps Developers Write Better Code Faster with Azure AI." Microsoft, 2020.
    "Apply Design Thinking to Complex Teams, Problems, and Organizations." IBM, 2021.
    Bianca. "Unleashing the Power of AI in Code Generation: 10 Applications You Need to Know — AITechTrend." AITechTrend, 16 May 2023.
    Biggs, John. "Deep Code Cleans Your Code with the Power of AI." TechCrunch, 26 Apr 2018.
    "Chat GPT as a Tool for Business Analysis — the Brazilian BA." The Brazilian BA, 24 Jan 2023.
    Davenport, Thomas, and Randy Bean. "Big Data and AI Executive Survey 2019." New Vantage Partners, 2019.
    Davenport, Thomas, and Randy Bean. "Big Data and AI Executive Survey 2021." New Vantage Partners, 2021.
    Das, Tamal. "9 Best AI-Powered Code Completion for Productive Development." Geek flare, 5 Apr 2023.
    Gondrezick, Ilya. "Council Post: How AI Can Transform the Software Engineering Process." Forbes, 24 Apr 2020.
    "Generative AI Speeds up Software Development: Compass UOL Study." PR Newswire, 29 Mar 2023.
    "GitLab 2023 Global Develops Report Series." Gitlab, 2023.
    "Game Changer: The Startling Power Generative AI Is Bringing to Software Development." KPMG, 30 Jan 2023.
    "How AI Can Help with Requirements Analysis Tools." TechTarget, 28 July 2020.
    Indra lingam, Ashanta. "How Spotify Is Upleveling Their Entire Design Team." Framer, 2019.
    Ingle, Prathamesh. "Top Artificial Intelligence (AI) Tools That Can Generate Code to Help Programmers." Matchcoat, 1 Jan 2023.
    Kaur, Jagreet . "AI in Requirements Management | Benefits and Its Processes." Xenon Stack, 13 June 2023.
    Lange, Danny. "Game On: How Unity Is Extending the Power of Synthetic Data beyond the Gaming Industry." CIO, 17 Dec 2020.
    Lin, Ying. "10 Artificial Intelligence Statistics You Need to Know in 2020." OBERLO, 17 Mar. 2023.
    Mauran, Cecily. "Whoops, Samsung Workers Accidentally Leaked Trade Secrets via ChatGPT." Mashable, 6 Apr 2023.

    Define Your Digital Business Strategy

    • Buy Link or Shortcode: {j2store}55|cart{/j2store}
    • member rating overall impact: 9.0/10 Overall Impact
    • member rating average dollars saved: $83,641 Average $ Saved
    • member rating average days saved: 26 Average Days Saved
    • Parent Category Name: Innovation
    • Parent Category Link: /innovation
    • Your organizational digital business strategy sits on the shelf because it fails to guide implementation.
    • Your organization has difficulty adapting new technologies or rethinking their existing business models.
    • Your organization lacks a clear vision for the digital customer journey.
    • Your management team lacks a framework to rethink how your organization delivers value today, which causes annual planning to become an ideation session that lacks focus.

    Our Advice

    Critical Insight

    • Pre-pandemic digital strategies have been primarily focused on automation. However, your post-pandemic digital strategy must focus on driving resilience for growth opportunities.

    Impact and Result

    • Design a strategy that applies innovation to your business model, streamline and transform processes, and make use of technologies to enhance interactions with customers and employees.
    • Use digital for transforming non-routine cognitive activities and for derisking key elements of the value chain.
    • Create a balanced roadmap that improves digital maturity and prepares you for long-term success in a digital economy.

    Define Your Digital Business Strategy Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Digital Business Strategy Deck – A step-by-step document that walks you through how to identify top value chains and a digitally enabled growth opportunity, transform stakeholder journeys, and build a digital transformation roadmap.

    This blueprint guides you through a value-driven approach to digital transformation that allows you to identify what aspects of the business to transform, what technologies to embrace, what processes to automate, and what new business models to create. This approach to digital transformation unifies digital possibilities with your customer experiences.

    • Define Your Digital Business Strategy – Phases 1-4

    2. Digital Business Strategy Workbook – A tool to guide you in planning and prioritizing projects to build an effective digital business strategy.

    This tool guides you in planning and prioritizing projects to build an effective digital business strategy. Key activities include conducting a horizon scan, conducting a journey mapping exercise, prioritizing opportunities from a journey map, expanding opportunities into projects, and lastly, building the digital transformation roadmap using a Gantt chart visual to showcase project execution timelines.

    • Digital Strategy Workbook

    3. Digital Business Strategy Final Report Template – Use this template to capture the synthesized content from outputs of the activities.

    This deck is a visual presentation template for this blueprint. The intent is to capture the contents of the activities in a presentation PowerPoint. It uses sample data from “City of X” to demonstrate the digital business strategy.

    • Digital Business Strategy Final Report Template
    [infographic]

    Workshop: Define Your Digital Business Strategy

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Identify Two Existing Value Chains

    The Purpose

    Understand how your organization creates value today.

    Key Benefits Achieved

    Identify opportunities for digital transformation in how you currently deliver value today.

    Activities

    1.1 Validate business context.

    1.2 Assess business ecosystem.

    1.3 Identify and prioritize value streams.

    1.4 Break down value stream into value chains.

    Outputs

    Business context

    Overview of business ecosystem

    Value streams and value chains

    2 Identify a Digitally Enabled Growth Opportunity

    The Purpose

    Leverage strategic foresight to evaluate how complex trends can evolve over time and identify opportunities to leapfrog competitors.

    Key Benefits Achieved

    Identify a leapfrog idea to sidestep competitors.

    Activities

    2.1 Conduct a horizon scan.

    2.2 Identify leapfrog ideas.

    2.3 Identify impact to existing or new value chains.

    Outputs

    One leapfrog idea

    Corresponding value chain

    3 Transform Stakeholder Journeys

    The Purpose

    Design a journey map to empathize with your customers and identify opportunities to streamline or enhance existing and new experiences.

    Key Benefits Achieved

    Identify a unified view of customer experience.

    Identify opportunities to automate non-routine cognitive tasks.

    Identify gaps in value delivery.

    Improve customer journey.

    Activities

    3.1 Identify stakeholder persona.

    3.2 Identify journey scenario.

    3.3 Conduct one journey mapping exercise.

    3.4 Identify opportunities to improve stakeholder journey.

    3.5 Break down opportunities into projects.

    Outputs

    Stakeholder persona

    Stakeholder scenario

    Journey map

    Journey-based projects

    4 Build a Digital Transformation Roadmap

    The Purpose

    Build a customer-centric digital transformation roadmap.

    Key Benefits Achieved

    Keep your team on the same page with key projects, objectives, and timelines.

    Activities

    4.1 Prioritize and categorize initiatives.

    4.2 Build roadmap.

    Outputs

    Digital goals

    Unified roadmap

    Further reading

    Define Your Digital Business Strategy

    After a major crisis, find your place in the digital economy.

    Info-Tech Research Group

    Info-Tech is a provider of best-practice IT research advisory services that make every IT leader’s job easier.

    35,000 members sharing best practices you can leverage

    Millions spent developing tools and templates annually

    Leverage direct access to over 100 analysts as an extension of your team

    Use our massive database of benchmarks and vendor assessments

    Get up to speed in a fraction of the time

    Analyst Perspective

    Build business resilience and prepare for a digital economy.

    This is a picture of Senior Research Analyst, Dana Daher

    Dana Daher
    Senior Research Analyst

    To survive one of the greatest economic downturns since the Great Depression, organizations had to accelerate their digital transformation by engaging with the Digital Economy. To sustain growth and thrive as the pandemic eases, organizations must focus their attention on building business resilience by transforming how they deliver value today.
    This requires a value-driven approach to digital transformation that is capable of identifying what aspects of the business to transform, what technologies to embrace, what processes to automate, and what new business models to create. And most importantly, it needs to unify digital possibilities with your customer experiences.
    If there was ever a time for an organization to become a digital business, it is today.

    Executive Summary

    Your Challenge

    • Your organization has difficulty adapting new technologies or rethinking the existing business models.
    • Your management lacks a framework to rethink how your organization delivers value today, which causes annual planning to become an ideation session that lacks focus.
    • There is uncertainty on how to meet evolving customer needs and how to compete in a digital economy.

    Common Obstacles

    • Your organization might approach digital transformation as if we were still in 2019, not recognizing that the pandemic resulted in a major shift to an end-to-end digital economy.
    • Your senior-most leadership thinks digital is "IT's problem" because digital is viewed synonymously with technology.
    • On the other hand, your IT team lacks the authority to make decisions without the executives’ involvement in the discussion around digital.

    Info-Tech’s Approach

    • Design a strategy that applies innovation to your business model, streamline and transform processes, and make use of technologies to enhance interactions with customers and employees.
    • Use digital for transforming non-routine cognitive activities and for de-risking key elements of the value chain.
    • Create a balanced roadmap that improves digital maturity and prepares you for long-term success in a digital economy.

    Info-Tech Insight

    After a major crisis, focus on restarting the growth engine and bolstering business resilience.

    Your digital business strategy aims to transform the business

    Digital Business Strategy

    • Looks for ways to transform the business by identifying what technologies to embrace, what processes to automate, and what new business models to create.
    • Unifies digital possibilities with your customer experiences.
    • Accountability lies with the executive leadership.
    • Must involve cross-functional participation from senior management from the different areas of the organization.

    IT Strategy

    • Aims to identify how to change, fix, or improve technology in support of the organization’s business strategy.
    • Accountability lies with the CIO.
    • Must involve IT management and gather strategic input from the business.

    Becoming a digital business

    Automate tasks to free up time for innovation.

    Business activities (tasks, procedures, and processes, etc.) are used to create, sell, buy, and deliver goods and services.

    When we convert information into a readable format used by computers, we call this digitization (e.g. converting paper into digital format). When we convert these activities into a format to be processed by a computer, we have digitalization (e.g. scheduling appointments online).

    These two processes alter how work takes place in an organization and form the foundation of the concept digital transformation.

    We maintain that digital transformation is all about becoming a “digital business” – an organization that performs more than 66% of all work activities via executable code.

    As organizations take a step closer to this optimal state, new avenues are open to identify advances to promote growth, enhance customer experiences, secure sustainability, drive operational efficiencies, and unearth potential future business ventures.

    Key Concepts:

    Digital: The representation of a physical item in a format used by computers

    Digitization: Conversion of information and processes into a digital format

    Digitalization: Conversion of information into a format to be processed by a computer

    Why transform your business?

    COVID-19 has irrefutably changed livelihoods, businesses, and the economy. During the pandemic, digital tools have acted as a lifeline, helping businesses and economies survive, and in the process, have acted as a catalyst for digital transformation.

    As organizations continue to safeguard business continuity and financial recovery, in the long term, recovery won’t be enough.

    Although many pandemic/recession recovery periods have occurred before, this next recovery period will present two first-time challenges no one has faced before. We must find ways to:

    • Recover from the COVID-19 recession.
    • Compete in a digital economy.

    To grow and thrive in this post-pandemic world, organizations must provide meaningful and lasting changes to brace for a future defined by digital technologies. – Dana Daher, Info-Tech Research Group

    We are amid an economic transformation

    What we are facing today is a paradigm shift transforming the ways in which we work, live, and relate to one another.

    In the last 60 years alone, performance and productivity have been vastly improved by IT in virtually all economic activities and sectors. And today, digital technologies continue to advance IT's contribution even further by bringing unprecedented insights into economic activities that have largely been untouched by IT.

    As technological innovation and the digitalization of products and services continue to support economic activities, a fundamental shift is occurring that is redefining how we live, work, shop, and relate to one another.

    These rapid changes are captured in a new 21st century term:

    The Digital Economy.

    90% of CEOs believe the digital economy will impact their industry. But only 25% have a plan in place. – Paul Taylor, Forbes, 2020

    Analyst Perspective

    Become a Digital Business

    this is a picture of Research Fellow, Kenneth McGee

    Kenneth McGee
    Research Fellow

    Today, the world faces two profoundly complex, mega-challenges simultaneously:

    1. Ending the COVID-19 pandemic and recession.
    2. Creating strategies for returning to business growth.

    Within the past year, healthcare professionals have searched for and found solutions that bring real hope to the belief the global pandemic/recession will soon end.

    As progress towards ending COVID-19 continues, business professionals are searching for the most effective near-term and long-term methods of restoring or exceeding the rates of growth they were enjoying prior to 2020.

    We believe developing a digital business strategy can deliver cost savings to help achieve near-term business growth while preparing an enterprise for long-term business growth by effectively competing within the digital economy of the future.

    The Digital Economy

    The digital economy refers to a concept in which all economic activity is facilitated or managed through digital technologies, data, infrastructure, services, and products (OECD, 2020).

    The digital economy captures decades of digital trends including:

    • Declining enterprise computing costs
    • Improvements in computing power and performance; unprecedent analytic capabilities
    • Rapid growth in network speeds, affordability, and geographic reach
    • High adoption rates of PCs, mobile, and other computing devices

    These trends among others have set the stage to permanently alter how buying and selling will take place within and between local, regional, national, and international economies.

    The emerging digital economy concept is so compelling that the world economists, financial experts, and others are currently investigating how they must substantially rewrite the rules governing how taxes, trade, tangible and intangible assets, and countless other financial issues will be assessed and valued in a digital economy.

    Download Info-Tech’s Digital Economy Report

    Signals of Change

    60%
    of People on Earth Use the Internet
    (DataReportal, 2021)
    20%
    of Global Retail Sales Performed via E-commerce
    (eMarketer, 2021)
    6.64T
    Global Business-to-Business
    E-commerce Market
    (Derived from The Business Research Company, 2021)
    9.6%
    of US GDP ($21.4T) accounted for by the digital economy ($2.05T)
    (Bureau of Economic Analysis, 2021)

    The digital economy captures technological developments transforming the way in which we live, work, and socialize

    Technological evolution

    this image contains a timeline of technological advances, from computers and information technology, to the digital economy of the future

    Info-Tech’s approach to digital business strategy

    A path to thrive in a digital economy.

    1. Identify top value chains to be transformed
    2. Identify a digitally enabled growth opportunity
    3. Transform stakeholder journeys
    4. Build a digital transformation roadmap

    Info-Tech Insight

    Pre-pandemic digital strategies have been primarily focused on automation. However, your post-pandemic digital strategy must focus on driving resilience for growth opportunities.

    The Info-Tech difference:

    • Understand how your organization creates value today to identify opportunities for digital transformation.
    • Leverage strategic foresight to evaluate how complex trends can evolve over time and identify opportunities to leapfrog competitors.
    • Design a journey map to empathize with your customers and identify opportunities to streamline or enhance existing and new experiences.
    • Create a balanced roadmap that improves digital maturity and prepares you for long-term success in a digital economy.

    A digital transformation starts by transforming how you deliver value today

    As digital transformation is an effort to transform how you deliver value today, it is important to understand the different value-generating activities that deliver an outcome for and from your customers.

    We do this by looking at value streams –which refer to the specific set of activities an industry player undertakes to create and capture value for and from the end consumer (and so the question to ask is, how do you make money as an organization?).

    Our approach helps you to digitally transform those value streams that generate the most value for your organization.

    Higher Education Value stream

    Recruitment → Admission → Student Enrolment → Instruction & Research → Graduation → Advancement

    Local Government Value Stream

    Sustain Land, Property, and the Environment → Facilitate Civic Engagement → Protect Local Health and Safety → Grow the Economy → Provide Regional Infrastructure

    Manufacturing Value Stream

    Design Product → Produce Product → Sell Product

    Visit Info-Tech’s Industry Coverage Research to identify your industry’s value streams

    Assess your external environment to identify new value generators

    Assessing your external environment allows you to identify trends that will have a high impact on how you deliver value today.

    Traditionally, a PESTLE analysis is used to assess the external environment. While this is a helpful tool, it is often too broad as it identifies macro trends that are not relevant to an organization's addressable market. That is because not every factor that affects the macro environment (for example, the country of operation) affects a specific organization’s industry in the same way.

    And so, instead of simply assessing the macro environment and trying to project its evolution along the PESTLE factors, we recommend to:

    • Conduct a PESTLE first and deduce, from the analysis, what are possible shifts in six characteristics of an organization’s industry, or
    • Proceed immediately with identifying evolutionary trends that impact the organization’s direct market.

    the image depicts the relationship of factors from the Macro Environment, to the Industry/Addressable Market, to the Organization. the macro environmental factors are Political; Economic; Social; Technological; Legal; and Environmental. the Industry/addressable market factors are the Customer; Talent; Regulation; technology and; Supply chain.

    Info-Tech Insight

    While PESTLE is helpful to scan the macro environment, the analysis often lacks relevance to an organization’s industry.

    An analysis of evolutionary shifts in five industry-specific characteristics would be more effective for identifying trends that impact the organization

    A Market Evolution Trend Analysis (META) identifies changes in prevailing market conditions that are directly relevant to an organization’s industry, and thus provides some critical input to the strategy design process, since these trends can bring about strategic risks or opportunities.
    Shifts in these five characteristics directly impact an organization:

    ORGANIZATION

    • Customer Expectations
    • Talent Availability
    • Regulatory System
    • Supply Chain Continuity
    • Technological Landscape

    Capture existing and new value generators through a customer journey map

    As we prioritize value streams, we break them down into value chains – that is the “string” of processes that interrelate that work.

    However, once we identify these value chains and determine what parts we wish to digitally transform, we take on the perspective of the user, as the way they interact with your products and services will be different to the view of those within the organization who implement and provide those services.

    This method allows us to build an empathetic and customer-centric lens, granting the capability to uncover challenges and potential opportunities. Here, we may define new experiences or redesign existing ones.

    This image contains an example of how a school might use a value chain and customer journey map. the value streams listed include: Recruitment; Admission; Student Enrolment; Instruction& Research; Graduation; and Advancement. the Value chain for the Instruction and Research Value stream. The value chain includes: Research; Course Creation, Delivery, and assessment. The Customer journey map for curricula delivery includes: Understanding the needs of students; Construct the course material; Deliver course material; Conduct assessment and; Upload Grades into system

    A digital transformation is not just about customer journeys but also about building business resilience

    Pre-pandemic, a digital transformation was primarily focused around improving customer experiences. Today, we are facing a paradigm shift in the way in which we capture the priorities and strategies for a digital transformation.

    As the world grows increasingly uncertain, organizations need to continue to focus on improving customer experience while simultaneously protecting their enterprise value.

    Ultimately, a digital transformation has two purposes:

    1. The classical model – whereby there is a focus on improving digital experiences.
    2. Value protection or the reduction of enterprise risk by systematically identifying how the organization delivers value and digitally transforming it to protect future cashflows and improve the overall enterprise value.
    Old Paradigm New Paradigm
    Predictable regulatory changes with incremental impact Unpredictable regulatory changes with sweeping impact
    Reluctance to use digital collaboration Wide acceptance of digital collaboration
    Varied landscape of brick-and-mortar channels Last-mile consolidation
    Customers value brand Customers value convenience/speed of fulfilment
    Intensity of talent wars depends on geography Broadened battlefields for the war for talent
    Cloud-first strategies Cloud-only strategies
    Physical assets Aggressive asset decapitalization
    Digitalization of operational processes Robotization of operational processes
    Customer experience design as an ideation mechanism Business resilience for value protection and risk reduction

    Key deliverable:

    Digital Business Strategy Presentation Template

    A highly visual and compelling presentation template that enables easy customization and executive-facing content.

    three images are depicted, which contain slides from the Digital Business Strategy presentation template, which will be available in 2022.

    *Coming in 2022

    Blueprint deliverables

    The Digital Business Strategy Workbook supports each step of this blueprint to help you accomplish your goals:

    Initiative Prioritization

    A screenshot from the Initiative Prioritization blueprint is depicted, no words are legible in the image.

    Use the weighted scorecard approach to evaluate and prioritize your opportunities and initiatives.

    Roadmap Gantt Chart

    A screenshot from the Roadmap Gantt Chart blueprint is depicted, no words are legible in the image.

    Populate your Gantt chart to visually represent your key initiative plan over the next 12 months.

    Journey Mapping Workbook

    A screenshot from the Journey Mapping Workbook blueprint is depicted, no words are legible in the image.

    Populate the journey maps to evaluate a user experience over its end-to-end journey.

    Info-Tech offers various levels of support to best suit your needs

    DIY Toolkit

    “Our team has already made this critical project a priority, and we have the time and capability, but some guidance along the way would be helpful.”

    Guided Implementation

    “Our team knows that we need to fix a process, but we need assistance to determine where to focus. Some check-ins along the way would help keep us on track.”

    Workshop

    “We need to hit the ground running and get this project kicked off immediately. Our team has the ability to take this over once we get a framework and strategy in place.”

    Consulting

    “Our team does not have the time or the knowledge to take this project on. We need assistance through the entirety of this project.”

    Diagnostics and consistent frameworks used throughout all four options

    Guided Implementation

    What does a typical GI on this topic look like?

    Phase 0 Phase 1 Phase 2 Phase 3 Phase 4
    Call #1:
    Discuss business context and customize your organization’s capability map.
    Call #2:
    Assess business ecosystem.
    Call #3:
    Perform horizon scanning and trends identification.
    Call #5:
    Identify stakeholder personas and scenarios.
    Call #7:
    Discuss initiative generation and inputs into roadmap.
    Call #3:
    Identify how your organization creates value.
    Call #4:
    Discuss value chain impact.
    Call #6:
    Complete journey mapping exercise.
    Call #8:
    Summarize results and plan next steps.

    A Guided Implementation (GI) is a series of calls with an Info-Tech analyst to help implement our best practices in your organization.
    A typical GI is between 8 to 12 calls over the course of 2 to 4 months.

    Workshop Requirements

    Business Inputs

    Gather business strategy documents and find information on:

    • Business goals
    • Current transformation initiatives
    • Business capabilities to create or enhance
    • Identify top ten revenue and expense generators
    • Identify stakeholders

    Interview the following stakeholders to uncover business context information:

    • CEO
    • CIO

    Download the Business Context Discovery Tool

    Optional Diagnostic

    • Assess your digital maturity (Concierge Service)

    Visit Assess Your Digital Maturity

    Phase 1

    Identify top value chains to be transformed

    • Understand the business
    • Assess your business ecosystem
    • Identify two value chains for transformation

    This phase will walk you through the following activities:

    Understand how your organization delivers value today and identify value chains to be transformed.

    This phase involves the following participants:

    A cross-functional cohort across all levels of the organization.

    Outcomes

    • Business ecosystem
    • Existing value chains to be transformed

    Step 1.1

    Understand the business

    Activities

    • Review business documents.

    Identify top value chains to be transformed

    This step will walk you through the following activities:

    In this section you will gain an understanding of the business context for your strategy.

    This step involves the following participants:

    A cross-functional cohort across levels in the organization.

    Outcomes of this step

    Business Context

    Understand the business context

    Understanding the business context is a must for all strategic initiatives. A pre-requisite to all strategic planning should be to elicit the business context from your business stakeholders.

    Inputs Document(s)/ Method Outputs
    Key stakeholders Strategy Document Stakeholders that are actively involved in, affected by or influence outcome of the organization, e.g. employers, customers, vendors.
    Vision and mission of the organization Website Strategy Document What the organization wants to achieve and how it strives to accomplish those goals.
    Business drivers CEO Interview Inputs and activities that drive the operational and financial results of the organization.
    Key targets CEO Interview Quantitative benchmarks to support strategic goals, e.g. double the enterprise EBITD, improve top-of-mind brand awareness by 15%,
    Strategic investment goals CFO Interview
    Digital Strategy
    Financial investments corresponding with strategic objectives of the organization, e.g. geographic expansion, digital investments.
    Top three value-generating lines of business Financial Document Identification of your top three value-generating products and services or lines of business.
    Goals of the organization over the next 12 months Strategy Document
    Corporate Retreat Notes
    Strategic goals to support the vision, e.g. hire 100 new sales reps, improve product management and marketing.
    Top business initiatives over the next 12 months Strategy Document
    CEO Interview
    Internal campaigns to support strategic goals, e.g. invest in sales team development, expand the product innovation team.
    Business model Strategy Document Products or services that the organization plans to sell, the identified market and customer segments, price points, channels and anticipated expenses.
    Competitive landscape Internal Research Analysis Who your typical or atypical competitors are.

    1.1 Understand the business context

    Objective: Elicit the business context with a careful review of business and strategy documents.

    1. Gather the strategy creation team and review your business context documents. This includes business strategy documents, interview notes from executive stakeholders, and other sources for uncovering the business strategy.
    2. Brainstorm in smaller groups answers to the question you were assigned:
      • What are the strengths and weaknesses of the organization?
      • What are some areas of improvement or opportunity?
      • What does it mean to have a digital business strategy?
    3. Discuss the questions above with participants and document key findings. Share with the group and work through the balanced scorecard questions to complete this exercise.
    4. Document your findings.

    Assess your digital readiness with Info-Tech’s Digital Maturity Assessment

    Input

    • Business Strategy Documents
    • Executive Stakeholder Interviews

    Output

    • Business Context Information

    Materials

    • Collaboration/ Brainstorming Tool (whiteboard, flip chart, digital equivalent)

    Participants

    • Executive Team

    Step 1.2

    Assess your business ecosystem

    Activities

    • Identify disruptors and incumbents.

    Info-Tech Insight

    Your digital business strategy cannot be formulated without a clear vision of the evolution of your industry.

    Identify top value chains to be transformed

    This step will walk you through the following activities:

    In this section, we will assess who the incumbents and disruptors are in your ecosystem and identify who your stakeholders are.

    This step involves the following participants:

    A cross-functional cohort across levels in the organization.

    Outcomes of this step

    Business Ecosystem

    Assess your business ecosystem

    Understand the nature of your competition.

    Learn what your competitors are doing.

    To survive, grow, or transform in today's digital era, organizations must first have a strong pulse on their business ecosystem. Learning what your competitors are doing to grow their bottom line is key to identifying how to grow your own. Start by understanding who the key incumbents and disruptors in your industry are to identify where your industry is heading.

    Incumbents: These are established leaders in the industry that possess the largest market share. Incumbents often focus their attention to their most demanding or profitable customers and neglect the needs of those down market.

    Disruptors: Disruptors are primarily new entrants (typically startups) that possess the ability to displace the existing market, industry, or technology. Disruptors are often focused on smaller markets that the incumbents aren’t focused on. (Clayton Christenson, 1997)

    An image is shown demonstrating the relationship within an industry between incumbents, disruptors, and the organization. The incumbents are represented by two large purple circles. The disruptors are represented by 9 smaller blue circles, which represent smaller individual customer bases, but overall account for a larger portion of the industry.

    ’Disruption’ specifically refers to what happens when the incumbents are so focused on pleasing their most profitable customers that they neglect or misjudge the needs of their other segments.– Ilan Mochari, Inc., 2015

    Example Business Ecosystem Analysis

    Business Target Market & Customer Product/Service & Key Features Key Differentiators Market Positioning
    University XYZ
    • Local Students
    • Continuous Learner
    • Certificate programs
    • Associate degrees
    • Strong engineering department with access to high-quality labs
    • Strong community impact
    Affordable education with low tuition cost and access to bursaries & scholarships.
    University CDE University CDE
    • Local students
    • International students
    • Continuous learning students
    • Continuous learning offerings (weekend classes)
    • Strong engineering program
    • Strong continuous learning programs
    Outcome focused university with strong co-ops/internship programs and career placements for graduates
    University MNG
    • Local students
    • Non degree, freshman and continuous learning adults
    • Associate degrees
    • Certificate programs (IT programs)
    • Dual credit program
    • More locations/campuses
    • Greater physical presence
    • High web presence
    Nurturing university with small student population and classroom sizes. University attractive to adult learners.
    Disruptors Online Learning Company EFG
    • Full-time employees & executives– (online presence important)
    • Shorter courses
    • Full-time employees & executives– (online presence important)
    Competitive pricing with an open acceptance policy
    University JKL Online Credential Program
    • High school
    • University students
    • Adult learners
    • Micro credentials
    • Ability to acquire specific skills
    Borderless and free (or low cost) education

    1.2 Understand your business ecosystem

    Objective: Identify the incumbents and disruptors in your business ecosystem.

    1. Identify the key incumbents and disruptors in your business ecosystem.
      • Incumbents: These are established leaders in the industry that possess the largest market share.
      • Disruptors: Disruptors are primarily new entrants (startups) that possess the ability to displace the existing market, industry, or technology.
    2. Identify target market and key customers. Who are the primary beneficiaries of your products or service offerings? Your key customers are those who keep you in business, increase profits, and are impacted by your operations.
    3. Identify what their core products or services are. Assess what core problem their products solve for key customers and what key features of their solution support this.
    4. Assess what the competitors' key differentiators are. There are many differentiators that an organization can have, examples include product, brand, price, service, or channel.
    5. Identify what the organization’s value proposition is. Why do customers come to them specifically? Leverage insights from the key differentiators to derive this.
    6. Finally, assess how your organization derives value relative to your competitors.

    Input

    • Market Assessment

    Output

    • Key Incumbents and Disruptors

    Materials

    • Collaboration/ Brainstorming Tool (whiteboard, flip chart, digital equivalent)

    Participants

    • Executive Team

    Step 1.3

    Value-chain prioritization

    Activities

    • Identify and prioritize value chains for innovation.

    Identify top value chains to be transformed

    This step will walk you through the following activities:

    Identify and prioritize how your organization currently delivers value today and identify value chains to be transformed.

    This step involves the following participants:

    A cross-functional cohort across levels in the organization.

    Outcomes of this step

    Prioritized Value Chains

    Determine what value the organization creates

    Identify areas for innovation.

    Value streams and value chains connect business goals to the organization’s value realization activities. They enable an organization to create and capture value in the market place by engaging in a set of interconnected activities. Those activities are dependent on the specific industry segment an organization operates within.

    Different types of value your organization creates

    This an example of a value chain which a school would use to analyze how their organization creates value. The value streams listed include: Recruitment; Admission; Student Enrolment; Instruction& Research; Graduation; and Advancement. the Value chain for the Student enrolment stream is displayed. The value chain includes: Matriculation; Enrolment into a Program and; Unit enrolment.

    Value Streams

    A value stream refers to the specific set of activities an industry player undertakes to create and capture value for and from the end consumer.

    Value Chains

    A value chain is a ”string” of processes within a company that interrelate and work together to meet market demand. Examining the value chain of a company will reveal how it achieves competitive advantage.

    Visit Info-Tech’s Industry Coverage Research to identify value streams

    Begin with understanding your industry’s value streams

    Value Streams

    Recruitment

    • The promotion of the institution and the communication with prospective students is accommodated by the recruitment component.
    • Prospective students are categorized as domestic and international, undergraduate and graduate. Each having distinct processes.

    Admission

    • Admission into the university involves processes distinct from recruitment. Student applications are processed and evaluated and the students are informed of the decision.
    • This component is also concerned with transfer students and the approval of transfer credits.

    Student Enrolment

    • Student enrolment is concerned with matriculation when the student first enters the institution, and subsequent enrolment and scheduling of current students.
    • The component is also concerned with financial aid and the ownership of student records.

    Instruction & Research

    • Instruction involves program development, instructional delivery and assessment, and the accreditation of courses of study.
    • The research component begins with establishing policy and degree fundamentals and concerns the research through to publication and impact assessment.

    Graduation

    • Graduation is not only responsible for the ceremony but also the eligibility of the candidate for an award and the subsequent maintenance of transcripts.

    Advancement

    • Alumni relations are the first responsibility of advancement. This involves the continual engagement with former students.
    • Fundraising is the second responsibility. This includes the solicitation and stewardship of gifts from alumni and other benefactors.

    Value stream defined…

    Value streams connect business goals to the organization’s value realization activities in the marketplace. Those activities are dependent on the specific industry segment in which an organization operates.

    There are two types of value streams: core value streams and support value streams.

    • Core value streams are mostly externally facing. They deliver value to either an external or internal customer and they tie to the customer perspective of the strategy map.
    • Support value streams are internally facing and provide the foundational support for an organization to operate.

    An effective method for ensuring all value streams have been considered is to understand that there can be different end-value receivers.

    Leverage your industry’s capability maps to identify value chains

    Business Capability Map Defined

    A business capability defines what a business does to enable value creation, rather than how. Business capabilities:

    • Represent stable business functions.
    • Are unique and independent of each other.
    • Typically, will have a defined business outcome.

    A capability map is a great starting point to identify value chains within an organization as it is a strong indicator of the processes involved to deliver on the value streams.

    this image contains an example of a business capability map using the value streams identified earlier in this blueprint.

    Info-Tech Insight

    Leverage your industry reference architecture to define value streams and value chains.

    Visit Info-Tech’s Industry Coverage Research to identify value streams

    Prioritize value streams to be supported or enhanced

    Use an evaluation criteria that considers both the human and business value generators that these streams provide.

    two identical value streams are depicted. The right most value stream has Student Enrolment and Instruction Research highlighted in green. between the two streams, are two boxes. In these boxes is the following: Business Value: Profit; Enterprise Value; Brand value. Human Value: Faculty satisfaction; Student satisfaction; Community impact.

    Info-Tech Insight

    To produce maximum impact, focus on value streams that provide two-thirds of your enterprise value.

    Business Value

    Assess the value generators to the business, e.g. revenue dollars, enterprise value, cost or differentiation (competitiveness), etc.

    Human Value

    Assess the value generators to people, e.g. student/faculty satisfaction, well-being, and social cohesion.

    Identify value chains for transformation

    Value chains, pioneered by the academic Michael Porter, refer to the ”string” of processes within a company that interrelate and work together to meet market demand. An organization’s value chain is connected to the larger part of the value stream. This perspective of how value is generated encourages leaders to see each activity as a part of a series of steps required deliver value within the value stream and opens avenues to identify new opportunities for value generation.

    this image depicts two sample value chains for the value streams: student enrolment and Instruction & Research. Each value chain has a stakeholder associated with it. This is the primary stakeholder that seeks to gain value from that value chain.

    Prioritize value chains for transformation

    Once we have identified the key value chains within each value stream element, evaluate the individual processes within the value chain to identify opportunities for transformation. Evaluate the value chain processes based on the level of pain experienced by a stakeholder to accomplish that task, and the financial impact that level of the process has on the organization.

    this image depicts the same value chains as the image above, with a legend showing which steps have a financial impact, which steps have a high degree of risk, and which steps are prioritized for transformation. Matriculation and publishing are shown to have a financial impact. Research foundation is shown to have a high degree of risk, and enrollment into a program and conducting research are prioritized for transformation.

    1.3 Value chain analysis

    Objective: Determine how the organization creates value, and prioritize value chains for innovation.

    1. The first step of delivering value is defining how it will happen. Use the organization’s industry segment to start a discussion on how value is created for customers. Working back from the moment value is realized by the customer, consider the sequential steps required to deliver value in your industry segment.
    2. Define and validate the organization’s value stream. Write a short description of the value stream that includes a statement about the value provided and a clear start and end for the value stream.
    3. Prioritize the value streams based on an evaluation criteria that reflects business and human value generators to the organization.
    4. Identify value chains that are associated with each value stream. The value chains refer to a string of processes within the value stream element. Each value chain also captures a particular stakeholder that benefits from the value chain.
    5. Once we have identified the key value chains within each value stream element, evaluate the individual processes within the value chain and identify areas for transformation. Evaluate the value chain processes based on the level of pain or exposure to risk experienced by a stakeholder to accomplish that task and the financial impact that level of the process has on the organization.

    Visit Info-Tech’s Industry Coverage Research to identify value streams and capability maps

    Input

    • Market Assessment

    Output

    • Key Incumbents and Disruptors

    Materials

    • Collaboration/ Brainstorming Tool (whiteboard, flip chart, digital equivalent)

    Participants

    • Executive Team

    Phase 2

    Identify a digitally enabled growth opportunity

    • Conduct horizon scan
    • Identify leapfrog idea
    • Conduct value chain impact analysis

    This phase will walk you through the following activities:

    Assess trends that are impacting your industry and identify strategic growth opportunities.

    This phase involves the following participants:

    A cross-functional cohort across levels in the organization.

    Outcomes

    Identify new growth opportunities and value chains impacted

    Phase 2.1

    Horizon scanning

    Activities

    • Scan the internal and external environment for trends.

    Info-Tech Insight

    Systematically scan your environment to identify avenues or opportunities to skip one or several stages of technological development and stay ahead of disruption.

    Identify a digitally enabled growth opportunity

    This step will walk you through the following activities:

    Scan the environment for external environment for megatrends, trends, and drivers. Prioritize trends and build a trends radar to keep track of trends within your environment.

    This step involves the following participants:

    A cross-functional cohort across levels in the organization.

    Outcomes of this step

    Growth opportunity

    Horizon scanning

    Understand how your industry is evolving.

    Horizon scanning is a systematic analysis of detecting early signs of future changes or threats.

    Horizon scanning involves scanning, analyzing, and communicating changes in an organization’s environment to prepare for potential threats and opportunities. Much of what we know about the future is based around the interactions and trajectory of macro trends, trends, and drivers. These form the foundations for future intelligence.

    Macro Trends

    A macro trend captures a large-scale transformative trend that could impact your addressable market.

    Trends

    A trend captures a business use case of the macro trend. Consider trends in relation to competitors in your industry.

    Drivers

    A driver is an underlying force causing the trend to occur. There can be multiple causal forces, or drivers, that influence a trend, and multiple trends can be influenced by the same causal force.

    Identify signals of change in the present and their potential future impacts.

    Identifying macro trends

    A macro trend captures a large-scale transformative trend that could change the addressable market. Here are some examples of macro trends to consider when horizon scanning for your own organization:

    Talent Availability

    • Decentralized workforce
    • Hybrid workforce
    • Diverse workforce
    • Skills gap
    • Digital workforce
    • Multigenerational workforce

    Customer Expectations

    • Personalization
    • Digital experience
    • Data ownership
    • Transparency
    • Accessibility

    Technological Landscape

    • AI & robotics
    • Virtual world
    • Ubiquitous connectivity,
    • Genomics
    • Materials (smart, nano, bio)

    Regulatory System

    • Market control
    • Economic shifts
    • Digital regulation
    • Consumer protection
    • Global green

    Supply Chain Continuity

    • Resource scarcity
    • Sustainability
    • Supply chain digitization
    • Circular supply chains
    • Agility

    Identifying trends and drivers

    A trend captures a business use case of a macro trend. Assessing trends can reduce some uncertainties about the future and highlight potential opportunities for your organization. A driver captures the internal or external forces that lead the trend to occur. Understanding and capturing drivers is important to understanding why these trends are occurring and the potential impacts to your value chains.

    This image contains a flow chart, demonstrating the relationship between Macro trends, Trends, and Drivers. in this example, the macro trend is Accessibility. The Trends, or patterns of change, are an increase in demands for micro-credentials, and Preference for eLearning. The Drivers, or the why, are addressing skill gaps for increase in demand for micro-credentials, and Accommodating adult/working learners- for Preference for eLearning.

    Leverage industry roundtables and trend reports to understand the art of the possible

    Uncover important business and industry trends that can inform possibilities for technology innovation.

    Explore trends in areas such as:

    • Machine Learning
    • Citizen Dev 2.0
    • Venture Architecture
    • Autonomous Organizations
    • Self-Sovereign Cloud
    • Digital Sustainability

    Market research is critical in identifying factors external to your organization and identifying technology innovation that will provide a competitive edge. It’s important to evaluate the impact each trend or opportunity will have in your organization and market.

    Visit Info-Tech’s Trends & Priorities Research Center

    Visit Info-Tech’s Industry Coverage Research to identify your industry’s value streams

    this image contains three screenshots from Rethinking Higher Education Report and 2021 Tech Trends Report

    Images are from Info-Tech’s Rethinking Higher Education Report and 2021 Tech Trends Report

    Example horizon scanning activity

    Macro Trends Trends Drivers
    Talent Availability Diversity Inclusive campus culture Systemic inequities
    Hybrid workforce Online learning staff COVID-19 and access to physical institutions
    Customer Expectations Digital experience eLearning for working learners Accommodate adult learners
    Accessibility Micro-credentials for non-traditional students Addressing skills gap
    Technological Landscape Artificial intelligence and robotics AI for personalized learning Hyper personalization
    IoT IoT for monitoring equipment Asset tracking
    Augmented reality Immersive education AR and VR Personalized experiences
    Regulatory System Regulatory System Alternative funding for research Changes in federal funding
    Global Green Environmental and sustainability education curricula Regulatory and policy changes
    Supply Chain Continuity Circular supply chains Vendors recycling outdated technology Sustainability
    Cloud-based solutions Cloud-based eLearning software Convenience and accessibility

    Visit Info-Tech’s Industry Coverage Research to identify your industry’s value streams

    Prioritize trends

    Develop a cross-industry holistic view of trends.

    Visualize emerging and prioritize action.

    Moving from horizon scanning to action requires an evaluation process to determine which trends can lead to growth opportunities. First, we need to make a short list of trends to analyze. For your digital strategy, consider trends on the time horizon that are under 24 months. Next, we need to evaluate the shortlisted opportunities by a second set of criteria: relevance to your organization and impact on industry.

    Timing

    The estimated time to disruption this trend will have for your industry. Assess whether the trend will require significant developments to support its entry into the ecosystem.

    Relevance

    The relevance of the trend to your organization. Does the trend fulfil the vision or goals of the organization?

    Impact

    The degree of impact the trend will have on your industry. A trend with high impact will drive new business models, products, or services.

    Prioritize trends to adopt into your organization

    Prioritize trends based on timing, impact, and relevance.

    Trend Timing
    (S/M/L)
    Impact
    (1-5)
    Relevance
    ( 1-5)
    1. Micro-credentialing S 5 5
    2. IoT-connected devices for personalized experience S 1 3
    3. International partnerships with educational institutions M
    4. Use of chatbots throughout enrollment process L
    5. IoT for energy management of campus facilities L
    6. Gamification of digital course content M
    7. Flexible learning curricula S 4 3
    Deprioritize trends
    that have a time frame
    to disruption of more
    than 24 months.
    this image contains a graph demonstrating the relationship between relevance (x axis) and Impact (Y axis).

    2.1 Scanning the horizon

    Objective: Generate trends

    60 minutes

    • Start by selecting macro trends that are occurring in your environment using the five categories. These are the large-scale transformative trends that impact your addressable market. Macro trends have three key characteristics:
      • They span over a long period of time.
      • They impact all geographic regions.
      • They impact governments, individuals, and organizations.
    • Begin to break down these macro trends into trends. Trends should reflect the direction of a macro trend and capture the pattern in events. Consider trends that directly impact your organization.
    • Understand the drivers behind these trends. Why are they occurring? What is driving them? Understanding the drivers helps us understand the value they may generate.
    • Deprioritize trends that are expected to happen beyond 24 months.
    • Prioritize trends that have a high impact and relevance to the organization.
    • If you identify more than one trend, discuss with the group which trend you would like to pursue and limit it to one opportunity.

    Input

    • Macro Trends
    • Trends

    Output

    • Trends Prioritization

    Materials

    • Digital Strategy Workbook

    Participants

    • Executive Team

    Step 2.2

    Leapfrogging ideation

    Activities

    • Identify leapfrog ideas.
    • Identify impact to value chain.

    Info-Tech Insight

    A systematic approach to leapfrog ideation is one of the most critical ways in which an organization can build the capacity for resilient innovation.

    This step will walk you through the following activities:

    Evaluate trend opportunities and determine the strategic opportunities they pose. You will also work towards identifying the impact the trend has on your value chain.

    This step involves the following participants:

    A cross-functional cohort across levels in the organization.

    Outcomes of this step

    • Strategic growth opportunities
    • Value chain impact

    Leapfrog into the future

    Turn trends into growth opportunities.

    To thrive in the digital age, organizations must innovate big, leverage internal creativity, and prepare for flexibility.

    In this digital era, organizations are often playing catch up to a rapidly evolving technological landscape and following a strict linear approach to innovation. However, this linear catch-up approach does not help companies get ahead of competitors. Instead, organizations must identify avenues to skip one or several stages of technological development to leapfrog ahead of their competitors.

    The best way to predict the future is to invent it. – Alan Kay

    Leapfrogging takes place when an organization introduces disruptive innovation into the market and sidesteps competitors who are unable to mobilize to respond to the opportunities.

    Case Study

    Classroom of the Future

    Higher Education: Barco’s Virtual Classroom at UCL

    University College London (UCL), in the United Kingdom, selected Barco weConnect virtual classroom technology for its continuing professional development medical education offering. UCL uses the platform for synchronous teaching, where remote students can interact with a lecturer.

    One of the main advantages of the system is that it enables direct interaction with students through polls, questions, and whiteboarding. The system also allows you to track student engagement in real time.

    The system has also been leveraged for scientific research and publications. In their “Delphi” process, key opinion leaders were able to collaborate in an effective way to reach consensus on a subject matter. The processes that normally takes months were successfully completed in 48 hours (McCann, 2020).

    Results

    The system has been largely successful and has supported remote, real-time teaching, two-way engagement, engagement with international staff, and an overall enriched teaching experience.

    Funnel trends into leapfrog ideas

    Go from trend insights into ideas.

    Brainstorm ways of generating leapfrog ideas from trend insights.

    Dealing with trends is one of the most important tasks for innovation. It provides the basis of developing the future orientation of the organization. However, being aware of a trend is one thing, to develop strategies for response is another.

    To identify the impact the trend has on the organization, consider the four areas of growth strategies for the organization:

    1. New Customers: Leverage the trend to target new customers for existing products or services.
    2. New Business Models: Adjust the business model to capture a change in how the organization delivers value.
    3. New Markets: Enter or create new markets by applying existing products or services to different problems.
    4. New Product or Service Offerings: Introduce new products or services to the existing market.
    A funnel shaped image is depicted. At the top, at the entrance of the funnel, is the word Trend. At the bottom of the image, at the output of the funnel, is the word Opportunity.

    From trend to leapfrog ideas

    Trend New Customer New Market New Business Model New Product or Service
    What trends pose a high-immediate impact to the organization? Target new customers for existing products or services Enter or create new markets by applying existing products or services to different problems Adjust the business model to capture a change in how the organization delivers value Introduce new products or services to the existing market
    Micro-credentials for non-traditional students Target non-traditional learners/students - Online delivery Introduce mini MBA program

    2.2 Identify and prioritize opportunities

    60 minutes

    1. Gather the prioritized trend identified in the horizon scanning exercise (the trend identified to be “adopted” within the organization).
    2. Analyze each trend identified and assess whether the trend provides an opportunity for a new customers, new markets, new business models, or new products and services.

    Input

    • “Adopt” Trends

    Output

    • Trends to pursue
    • Breakdown of strategic opportunities that the trends pose

    Materials

    • Collaboration/ Brainstorming Tool (whiteboard, flip chart, digital equivalent)

    Participants

    • Executive Team

    Step 2.3

    Value chain impact

    Activities

    • Identify impact to value chain.

    This step will walk you through the following activities:

    Evaluate trend opportunities and determine the strategic opportunities they pose. Prioritize the opportunities and identify impact to your value chain.

    This step involves the following participants:

    A cross-functional cohort across levels in the organization.

    Outcomes of this step

    • Strategic growth opportunities

    Value chain analysis

    Identify implications of strategic growth opportunities to the value chains.

    As we identify and prioritize the opportunities available to us, we need to assess their impacts on value chains. Does the opportunity directly impact an existing value chain? Or does it open us to the creation of a new value chain?

    The value chain perspective allows an organization to identify how to best minimize or enhance impacts and generate value.
    As we move from opportunity to impact, it is important to break down opportunities into the relevant pieces so we can see a holistic picture of the sources of differentiation.

    this image depicts the value chain for the value stream, student enrolment.

    2.3 Value chain impact

    Objective: Identify impacts to the value chain from the opportunities identified.
    60 minutes

    1. Once you have identified the opportunity, turn back to the value stream, and with the working group, identify the value stream impacted most by the opportunity. Leverage the human impact/business impact criteria to support the identification of the value stream to be impacted.
    2. Within the value stream, brainstorm what parts of the value chain will be impacted by the new opportunity. Or ask whether this new opportunity provides you with a new value chain to be created.
    3. If this opportunity will require a new value chain, identify what set of new processes or steps will be created to support this new entrant.
    4. Identify any critical value chains that will be impacted by the new opportunity. What areas of the value chain pose the greatest risk? And where can we estimate the financial revenue will be impacted the most?

    Input

    • Opportunity

    Output

    • Value chains impacted

    Materials

    • Collaboration/ Brainstorming Tool (whiteboard, flip chart, digital equivalent)

    Participants

    • Executive Team

    Phase 3

    Transform stakeholder journeys

    • Identify stakeholder personas and scenarios
    • Conduct journey map
    • Identify projects

    This phase will walk you through the following activities:

    Take the prioritized value chains and create a journey map to capture the end-to-end experience of a stakeholder.

    Through a journey mapping exercise, you will identify opportunities to digitize parts of the journey. These opportunities will be broken down into functional initiatives to tackle in your strategy.

    This phase involves the following participants:

    A cross-functional cohort across levels in the organization.

    Outcomes

    1. Stakeholder persona
    2. Stakeholder scenario
    3. Stakeholder journey map
    4. Opportunities

    Step 3.1

    Identify stakeholder persona and journey scenario

    Activities

    • Identify stakeholder persona.
    • Identify stakeholder journey scenario.

    Transform stakeholder journeys

    This step will walk you through the following activities:

    In this step, you with identify stakeholder personas and scenarios relating to the prioritized value chains.

    This step involves the following participants:

    A cross-functional cohort across levels in the organization.

    Outcomes of this step

    • A taxonomy of critical stakeholder journeys.

    Identify stakeholder persona and journey scenario

    From value chain to journey scenario.

    Stakeholder personas and scenarios help us build empathy towards our customers. It helps put us into the shoes of a stakeholder and relate to their experience to solve problems or understand how they experience the steps or processes required to accomplish a goal. A user persona is a valuable basis for stakeholder journey mapping.

    A stakeholder scenario describes the situation the journey map addresses. Scenarios can be real (for existing products and services) or anticipated.

    A stakeholder persona is a fictitious profile to represent a customer or a user segment. Creating this persona helps us understand who your customers really are and why they are using your service or product.

    Learn more about applying design thinking methodologies

    Identify stakeholder scenarios to map

    For your digital strategy, leverage the existing and opportunity value chains identified in phase 1 and 2 for journey mapping.

    Identify two existing value chains to be transformed.
    In section 1, we identified existing value chains to be transformed. For example, your stakeholder persona is a member of the faculty (engineering), and the scenario is the curricula design process.
    this image contains the value chains for instruction (engineering) and enrolment of engineering student. the instruction(engineering) value chain includes curricula research, curricula design, curricula delivery, and Assessment for the faculty-instructor. The enrolment of engineering student value chain includes matriculation, enrolment into a program, and unit enrolment for the student. In the instruction(engineering) value chain, curricula design is highlighted in blue. In the enrolment of engineering student value chain, Enrolment into a program is highlighted.
    Identify one new value chain.
    In section 2, we identified a new value chain. However, for a new opportunity, the scenario is more complex as it may capture many different areas of a value chain. Subsequently, a journey map for a new opportunity may require mapping all parts of the value chain.
    this image contains an example of a value chain for micro-credentialing (mini online MBA)

    Identify stakeholder persona

    Who are you transforming for?

    To define a stakeholder scenario, we need to understand who we are mapping for. In each value chain, we identified a stakeholder who gains value from that value chain. We now need to develop a stakeholder persona: a representation of the end user to gain a strong understanding of who they are, what they need, and their pains and gains.

    One of the best ways to flesh out your stakeholder persona is to engage with the stakeholders directly or to gather the input of those who may engage with them within the organization.

    For example, if we want to define a journey map for a student, we might want to gather the input of students or teaching faculty that have firsthand encounters with different student types and are able to define a common student type.

    Info-Tech Insight

    Run a survey to understand your end users and develop a stronger picture of who they are and what they are seeking to gain from your organization.

    Example Stakeholder Persona

    Name: Anne
    Age: 35
    Occupation: Engineering Faculty
    Location: Toronto, Canada

    Pains

    What are their frustrations, fears, and anxieties?

    • Time restraints
    • Using new digital tools
    • Managing a class while incorporating individual learning
    • Varying levels within the same class
    • Unmotivated students

    What do they need to do?

    What do they want to get done? How will they know they are successful?

    • Design curricula in a hybrid mode without loss of quality of experience of in-classroom learning.

    Gains

    What are their wants, needs, hopes, and dreams?

    • Interactive content for students
    • Curriculum alignment
    • Ability to run a classroom lab (in hybrid format)
    • Self-paced and self-directed learning opportunities for students

    (Adapted from Osterwalder, et al., 2014)

    Define a journey statement for mapping

    Now that we understand who we are mapping for, we need to define a journey statement to capture the stakeholder journey.
    Leverage the following format to define the journey statement.
    As a [stakeholder], I need to [prioritized value chain task], so that I can [desired result or overall goal].

    this image contains the instruction(engineering) value chain shown above. next to it is a stakeholder journey statement, which states: As an engineering faculty member, I want to design my curricula in a hybrid mode of delivery so that I can simulate in-classroom experiences.

    3.1 Identify stakeholder persona and journey scenario

    Objective: Identify stakeholder persona and journey scenario statement for journey mapping exercise.

    1. Start by identifying who your stakeholder is. Give your stakeholder a demographic profile – capture a typical stakeholder for this value chain.
    2. Identify what the gains and pains are during this value chain and what the stakeholder is seeking to accomplish.
    3. Looking at the value chain, create a statement that captures the goals and needs of the stakeholder. Use the following format to create a statement:
      As a [stakeholder], I need to [prioritized value chain task], so that I can [desired result or overall goal].

    Input

    • Prioritized Value Chains (existing and opportunity)

    Output

    • Stakeholder Persona
    • Stakeholder Journey Statement

    Materials

    • Collaboration/ Brainstorming Tool (whiteboard, flip chart, digital equivalent)
    • Stakeholder Persona Canvas

    Participants

    • Executive Team
    • Stakeholders (if possible)
    • Individual who works directly with stakeholders

    Step 3.2

    Map stakeholder journeys

    Activities

    • Map stakeholder journeys.

    Transform stakeholder journeys

    This step will walk you through the following activities:

    Prioritize the journeys by focusing on what matters most to the stakeholders and estimating the organizational effort to improve those experiences.

    This step involves the following participants:

    A cross-functional cohort across levels in the organization.

    Outcomes of this step

    • Candidate journeys identified for redesign or build.

    Leverage customer journey mapping to capture value chains to be transformed

    Conduct a journey mapping exercise to identify opportunities for innovation or automation.

    A journey-based approach helps an organization understand how a stakeholder moves through a process and interacts with the organization in the form of touch points, channels, and supporting characters. By identifying pain points in the journey and the activity types, we can identify opportunities for innovation and automation along the journey.

    Embrace design thinking methodologies to elevate the stakeholder journey and to build a competitive advantage for your organization.

    this image contains an example of the result of a journey mapping exercise. the main headings are Awareness, Consideration, Acquisition, Service and, Loyalty.

    Internal vs. external stakeholder perspective

    In journey mapping, we always start with the stakeholder's perspective, then eventually transition into what the organization does business-wise to deliver value to each stakeholder. It is important to keep in mind both perspectives while conducting a journey mapping exercise as there are often different roles, processes, and technologies associated with each of the journey steps.

    Stakeholder Journey
    (External Perspective)

    • Awareness
    • Consideration
    • Selecting
    • Negotiating
    • Approving

    Business Processes
    (Internal Perspective)

    • Preparation
    • Prospecting
    • Presentation
    • Closing
    • Follow-Up

    Info-Tech Insight

    Take the perspective of an end user, who interacts with your products and services, as it is different from the view of those inside the organization, who implement and provide those services.

    Build a stakeholder journey map

    A stakeholder journey map is a tool used to illustrate the user’s perceptions, emotions, and needs as they move through a process and interact with the organization in the form of touch points, channels, and supporting characters.

    this image depicts an example of a stakeholder journey map, the headings in the map are: Journey Activity; Touch Points; Metrics; Nature of Activity; Key Moments & Pain Points; Opportunities

    Stakeholder Journey Map: Journey Activity

    The journey activity refers to the steps taken to accomplish a goal.

    The journey activity comprises the steps or sequence of tasks the stakeholder takes to accomplish their goal. These steps reflect the high-level process your candidates perform to complete a task or solve a problem.

    Stakeholder Journey Map: Touch Points

    Touch points are the points of interaction between a stakeholder and the organization.

    A touch point refers to any time a stakeholder interacts with your organization or brand. Consider three main points of interaction with the customer in the journey:

    • Before: How did they find out about you? How did they first contact you to start this journey? What channels or mediums were used?
      • Social media
      • Rating & reviews
      • Word of mouth
      • Advertising
    • During: How was the sale or service accomplished?
      • Website
      • Catalog
      • Promotions
      • Point of sale
      • Phone system
    • After: What happened after the sale or service?
      • Billing
      • Transactional emails
      • Marketing emails
      • Follow-ups
      • Thank-you emails

    Stakeholder Journey Map: Nature of Activity

    The nature of activity refers to the type of task the journey activity captures.

    We categorize the activity type to identify opportunities for automation. There are four main types of task types, which in combination (as seen in the table below) capture a task or job to be automated.

    Routine Non-Routine
    Cognitive Routine Cognitive: repeatable tasks that rely on knowledge work, e.g. sales, administration
    Prioritize for automation (2)
    Non-Routine Cognitive: infrequent tasks that rely on knowledge work, e.g. driving, fraud detection
    Prioritize for automation (3)
    Non-Routine Cognitive: infrequent tasks that rely on knowledge work, e.g. driving, fraud detection Prioritize for automation (3) Routine Manual: repeatable tasks that rely on physical work, e.g. manufacturing, production
    Prioritize for automation (1)
    Non-Routine Manual: infrequent tasks that rely on physical work, e.g. food preparation
    Not mature for automation

    Info-Tech Insight

    Where automation makes sense, routine manual activities should be transformed first, followed by routine cognitive activities. Non-routine cognitive activities are the final frontier.

    Stakeholder Journey Map: Metrics

    Metrics are a quantifiable measurement of a process, activity, or initiative.

    Metrics are crucial to justify expenses and to estimate growth for capacity planning and resourcing. There are multiple benefits to identifying and implementing metrics in a journey map:

    • Metrics provide accurate indicators for accurate IT and business decisions.
    • Metrics help you identify stakeholder touch point efficiencies and problems and solve issues before they become more serious.
    • Active metrics tracking makes root cause analysis of issues much easier.

    Example of journey mapping metrics: Cost, effort, turnaround time, throughput, net promoter score (NPS), satisfaction score

    Stakeholder Journey Map: Key Moments & Pain Points

    Key moments and pain points refer to the emotional status of a stakeholder at each stake of the customer journey.

    The key moments are defining pieces or periods in a stakeholder's experience that create a critical turning point or memory.

    The pain points are the critical problems that the stakeholder is facing during the journey or business continuity risks. Prioritize identifying pain points around key moments.

    Info-Tech Insight

    To identify key moments, look for moments that can dramatically influence the quality of the journey or end the journey prematurely. To improve the experience, analyze the hidden needs and how they are or aren’t being met.

    Stakeholder Journey Map: Opportunities

    An opportunity is an investment into people, process, or technology for the purposes of building or improving a business capability and accomplishing a specific organizational objective.

    An opportunity refers to the initiatives or projects that should address a stakeholder pain. Opportunities should also produce a demonstrable financial impact – whether direct (e.g. cost reduction) or indirect (e.g. risk mitigation) – and be evaluated based on how technically difficult it will be to implement.

    Customer

    Create new or different experiences for customers

    Workforce

    Generate new organizational skills or new ways of working

    Operations

    Improve responsiveness and resilience of operations

    Innovation

    Develop different products or services

    Example of stakeholder journey output: Higher Education

    Stakeholder: A faculty member
    Journey: As an engineering faculty member, I want to design my curricula in a hybrid mode of delivery so that I can simulate in-classroom experiences

    Journey activity Understanding the needs of students Construct the course material Deliver course material Conduct assessments Upload grades into system
    Touch Points
    • Research (primary or secondary)
    • Teaching and learning center
    • Training on tools
    • Office suite
    • Video tools
    • PowerPoint live
    • Chat (live)
    • Forum (FAQ
    • Online assessment tool
    • ERP
    • LMS
    Nature of Activity Non-routine cognitive Non-routine cognitive Non-routine cognitive Routine cognitive Routine Manual
    Metrics
    • Time to completion
    • Time to completion
    • Student satisfaction
    • Student satisfaction
    • Student scores
    Ken Moments & Pain Points Lack of centralized repository for research knowledge
    • Too many tools to use
    • Lack of Wi-Fi connectivity for students
    • Loss of social aspects
    • Adjusting to new forms of assessments
    No existing critical pain points; process already automated
    Opportunities
    • Centralized repository for research knowledge
    • Rationalize course creation tool set
    • Connectivity self-assessment/checklist
    • Forums for students
    • Implement an online proctoring tool

    3.2 Stakeholder journey mapping

    Objective: Conduct journey mapping exercise for existing value chains and for opportunities.

    1. Gather the working group and, with the journey mapping workbook, begin to map out the journey scenario statements identified in the value chain analysis. In total, there should be three journey maps:
      • Two for the existing value chains. Map out the specific point in the value chain that is to be transformed.
      • One for the opportunity value chain. Map out all parts of the value chain to be impacted by the new opportunity.
    2. Start with the journey activity and map out the steps involved to accomplish the goal of the stakeholder.
    3. Identify the touch points involved in the value chain.
    4. Categorize the nature of the activity in the journey activity.
    5. Identify metrics for the journey. How can we measure the success of the journey?
    6. Identify pain points and opportunities in parallel with one another.

    Input

    • Value Chain Analysis
    • Stakeholder Personas
    • Journey Mapping Scenario

    Output

    • Journey Map

    Materials

    • Digital Strategy Workbook, Stakeholder Journey tab

    Participants

    • Executives
    • Individuals in the organization that have a direct interaction with the stakeholders

    Info-Tech Insight

    Aim to build out 90% of the stakeholder journey map with the working team; validate the last 10% with the stakeholder themselves.

    Step 3.3

    Prioritize opportunities

    Activities

    • Prioritize opportunities.

    Transform stakeholder journeys

    This step will walk you through the following activities:

    Prioritize the opportunities that arose from the stakeholder journey mapping exercise.

    This step involves the following participants:

    A cross-functional cohort across levels in the organization.

    Outcomes of this step

    Prioritized opportunities

    Prioritization of opportunities

    Leverage design-thinking methods to prioritize opportunities.

    As there may be many opportunities arising from the journey map, we need to prioritize ideas to identify which ones we can tackle first – or at all. Leverage IDEO’s design-thinking “three lenses of innovation” to support prioritization:

    • Feasibility: Do you currently have the capabilities to deliver on this opportunity? Do we have the right partners, resources, or technology?
    • Desirability: Is this a solution the stakeholder needs? Does it solve a known pain point?
    • Viability: Does this initiative have an impact on the financial revenue of the organization? Is it a profitable solution that will support the business model? Will this opportunity require a complex cost structure?
    Opportunities Feasibility
    (L/M/H)
    Desirability
    (L/M/H)
    Viability
    (L/M/H)
    Centralized repository for research knowledge H H H
    Rationalize course creation tool set H H H
    Connectivity self-assessment/ checklist H M H
    Forums for students M H H
    Exam preparation (e.g. education or practice exams) H H H

    3.3 Prioritization of opportunities

    Objective: Prioritize opportunities for creating a roadmap.

    1. Gather the opportunities identified in the journey mapping exercise
    2. Assess the opportunities based on IDEO’s three lenses of innovation:
      • Feasibility: Do you currently have the capabilities to deliver on this opportunity? Do we have the right partners, resources, or technology?
      • Viability: Does this initiative have an impact on the financial revenue of the organization? Is it a profitable solution that will support the business model? Will this opportunity require a complex cost structure?
      • Desirability: Is this a solution the stakeholder needs? Does it solve a known pain point?
    3. Opportunities that score high in all three areas are prioritized for the roadmap.

    Input

    • Opportunities From Journey Map

    Output

    • Prioritized Opportunities

    Materials

    • Digital Strategy Workbook

    Participants

    • Executives

    Step 3.4

    Define digital goals

    Activities

    Transform stakeholder journeys

    This step will walk you through the following activities:

    Define a digital goal as it relates to the prioritized opportunities and the stakeholder journey map.

    This step involves the following participants:

    A cross-functional cohort across levels in the organization.

    Outcomes of this step

    Digital goals

    Define digital goals

    What digital goals can be derived from the stakeholder journey?

    With the prioritized set of opportunities for each stakeholder journey, take a step back and assess what the sum of these opportunities mean for the journey. What is the overall goal or objective of these opportunities? How do these opportunities change or facilitate the journey experience? From here, identify a single goal statement for each stakeholder journey.

    Stakeholder Scenario Prioritized Opportunities Goal
    Faculty (Engineering) As a faculty (Engineering), I want to prepare and teach my course in a hybrid mode of delivery Centralized repository for research knowledge
    Rationalized course creation tool set
    Support hybrid course curricula development through value-driven toolsets and centralized knowledge

    3.4 Define digital goals

    Objective: Identify digital goals derived from the journey statements.

    1. With the prioritized set of opportunities for each stakeholder journey (the two existing journeys and one opportunity journey) take a step back and assess what the sum of these opportunities means for each journey.
      • What is the overall goal or objective of these opportunities?
      • How do these opportunities change or facilitate the journey experience?
    2. From here, identify a single goal for each stakeholder journey.

    Input

    • Opportunities From Journey Map
    • Stakeholder Persona

    Output

    • Digital Goals

    Materials

    • Prioritization Matrix

    Participants

    • Executives

    Step 3.5

    Breakdown opportunities into series of initiatives

    Activities

    • Identify initiatives from the opportunities.

    Transform stakeholder journeys

    This step will walk you through the following activities:

    Identify people, process, and technology initiatives for the opportunities identified.

    This step involves the following participants:

    A cross-functional cohort across levels in the organization.

    Outcomes of this step

    • People, process, and technology initiatives

    Break down opportunities into a series of initiatives

    Brainstorm initiatives for each high-priority opportunity using the framework below. Describe each initiative as a plan or action to take to solve the problem.

    Opportunity → Initiatives:

    People: What initiatives are required to manage people, data, and other organizational factors that are impacted by this opportunity?

    Process: What processes must be created, changed, or removed based on the data?

    Technology: What systems are required to support this opportunity?

    Break down opportunities into a series of initiatives

    Initiatives
    Centralized repository for research knowledge Technology Acquire and implement knowledge management application
    People Train researchers on functionality
    Process Periodically review and validate data entries into repository
    Initiatives
    Rationalize course creation toolset Technology Retire duplicate or under-used tools
    People Provide training on tool types and align to user needs
    Process Catalog software applications and tools across the organization
    Identify under-used or duplicate tools/applications

    Info-Tech Insight

    Ruthlessly evaluate if a initiative should stand alone or if it can be rolled up with another. Fewer initiatives or opportunities increases focus and alignment, allowing for better communication.

    3.5 Break down opportunities into initiatives

    Objective: Break down opportunities into people, process, and technology initiatives.

    1. Split into groups and identify initiatives required to deliver on each opportunity. Document each initiative on sticky notes.
    2. Have each team answer the following questions to identify initiatives for the prioritized opportunities:
      • People: What initiatives are required to manage people, data, and other organizational factors that are impacted by this opportunity?
      • Process: What processes must be created, changed, or removed based on the data?
      • Technology: What systems are required to support this opportunity?
    3. Document findings in the Digital Strategy Workbook.

    Input

    • Opportunities

    Output

    • Opportunity initiatives categorized by people, process and technology

    Materials

    • Digital Strategy Workbook

    Participants

    • Executive team

    Phase 4

    Build a digital transformation roadmap

    • Detail initiatives
    • Build a unified roadmap roadmap

    This phase will walk you through the following activities:

    Build a digital transformation roadmap that captures people, process, and technology initiatives.

    This phase involves the following participants:

    A cross-functional cohort across levels in the organization.

    Outcomes

    • Digital transformation roadmap

    Step 4.1

    Detail initiatives

    Activities

    • Detail initiatives.

    Build a digital transformation roadmap

    This step will walk you through the following activities:

    Detail initiatives for each priority initiative on your horizon.

    This step involves the following participants:

    A cross-functional cohort across levels in the organization.

    Outcomes of this step

    • A roadmap for your digital business strategy.

    Create initiative profiles for each high-priority initiative on your strategy

    this image contains a screenshot of an example initiative profile

    Step 4.2

    Build a roadmap

    Activities

    • Create a roadmap of initiatives.

    Build a digital transformation roadmap

    Info-Tech Insight

    A roadmap that balances growth opportunities with business resilience will transform your organization for long-term success in the digital economy.

    This step will walk you through the following activities:

    Identify timing of initiatives and build a Gantt chart roadmap.

    This step involves the following participants:

    A cross-functional cohort across levels in the organization.

    Outcomes of this step

    • A roadmap for your digital transformation and the journey canvases for each of the prioritized journeys.

    Build a roadmap to visualize your key initiative plan

    Visual representations of data are more compelling than text alone.

    Develop a high-level document that travels with the initiative from inception through executive inquiry, project management, and finally execution.

    A initiative needs to be discrete: able to be conceptualized and discussed as an independent item. Each initiative must have three characteristics:

    • Specific outcome: Describe an explicit change in the people, processes, or technology of the enterprise.
    • Target end date: When the described outcome will be in effect.
    • Owner: Who on the IT team is responsible for executing on the initiative.
    this image contains screenshots of a sample roadmap for supporting hybrid course curricula development through value-driven toolsets and centralized knowledge.

    4.2 Build your roadmap (30 minutes)

    1. For the Gantt chart:
      • Input the Roadmap Start Year date.
      • Change the months and year in the Gantt chart to reflect the same roadmap start year.
      • Populate the planned start and planned end date for the pre-populated list of high-priority initiatives in each category (people, process, and technology).

    Input

    • Initiatives
    • Initiative start & end dates
    • Initiative category

    Output

    • Digital strategy roadmap visual

    Materials

    • Digital Strategy Workbook

    Participants

    • Senior Executive

    Learn more about project portfolio management strategy

    Step 4.3

    Create a refresh strategy

    Activities

    • Refresh your strategy.

    Build a digital transformation roadmap

    Info-Tech Insight

    A digital strategy is a design process, it must be revisited to pressure test and account for changes in the external environment.

    This step will walk you through the following activities:

    Detail a refresh strategy.

    This step involves the following participants:

    A cross-functional cohort across levels in the organization.

    Outcomes of this step

    • Refresh strategy

    Create a refresh strategy

    It is important to dedicate time to your strategy throughout the year. Create a refresh plan to assess for the changing business context and its impact on the digital business strategy. Make sure the regular planning cycle is not the primary trigger for strategy review. Put a process in place to review the strategy and make your organization proactive. Start by examining the changes to the business context and how the effect would trickle downwards. It’s typical for organizations to build a refresh strategy around budget season and hold planning and touch points to accommodate budget approval time.
    Example:

    this image contains an example of a refresh strategy.

    4.3 Create a refresh strategy (30 minutes)

    1. Work with the digital strategy creation team to identify the time frequencies the organization should consider to refresh the digital business strategy. Time frequencies can also be events that trigger a review (i.e. changing business goals). Record the different time frequencies in the Refresh of the Digital Business Strategy slide of the section.
    2. Discuss with the team the different audience members for each time frequency and the scope of the refresh. The scope represents what areas of the digital business strategy need to be re-examined and possibly changed.

    Example:

    Frequency Audience Scope Date
    Annually Executive Leadership Resurvey, review/ validate, update schedule Pre-budget
    Touch Point Executive Leadership Status update, risks/ constraints, priorities Oct 2021
    Every Year (Re-build) Executive Leadership Full planning Jan 2022

    Input

    • Digital Business Strategy

    Output

    • Refresh Strategy

    Materials

    • Digital Business Strategy Presentation Template
    • Collaboration/ Brainstorming Tool (whiteboard, flip chart, digital equivalent)

    Participants

    • Executive Leaders

    Related Info-Tech Research

    Design a Customer-Centric Digital Operating Model

    Design a Customer-Centric Digital Operating Model

    Establish a new way of working to deliver value on your digital transformation initiatives.

    Develop a Project Portfolio Management Strategy

    Develop a Project Portfolio Management Strategy

    Drive project throughput by throttling resource capacity.

    Adopt Design Thinking in Your Organization

    Adopt Design Thinking in Your Organization

    Innovation needs design thinking.

    Digital Maturity Improvement Service

    Digital Maturity Improvement Service

    Prepare your organization for digital transformation – or risk falling behind.

    Research Contributors and Experts

    Kenneth McGee

    this is a picture of Research Fellow, Kenneth McGee

    Research Fellow
    Info-Tech Research Group

    Kenneth McGee is a Research Fellow within the CIO practice at Info-Tech Research Group and is focused on IT business and financial management issues, including IT Strategy, IT Budgets and Cost Management, Mergers & Acquisitions (M&A), and Digital Transformation. He also has extensive experience developing radical IT cost reduction and return-to-growth initiatives during and following financial recessions.

    Ken works with CIOs and IT leaders to help establish twenty-first-century IT organizational charters, structures, and responsibilities. Activities include IT organizational design, IT budget creation, chargeback, IT strategy formulation, and determining the business value derived from IT solutions. Ken’s research has specialized in conducting interviews with CEOs of some of the world’s largest corporations. He has also interviewed a US Cabinet member and IT executives at the White

    House. He has been a frequent keynote speaker at industry conventions, client sales kick-off meetings, and IT offsite planning sessions.

    Ken obtained a BA in Cultural Anthropology from Dowling College, Oakdale, NY, and has pursued graduate studies at Polytechnic Institute (now part of NYU University). He has been an adjunct instructor at State University of New York, Westchester Community College.

    Jack Hakimian

    this is a picture of Vice President of the Info-Tech Research Group, Jack Hakimian

    Vice President
    Info-Tech Research Group

    Jack has more than 25 years of technology and management consulting experience. He has served multi-billion dollar organizations in multiple industries including Financial Services and Telecommunications. Jack also served a number of large public sector institutions.

    Prior to joining the Info-Tech Research Group, he worked for leading consulting players such as Accenture, Deloitte, EY, and IBM.

    Jack led digital business strategy engagements as well as corporate strategy and M&A advisory services for clients across North America, Europe, the Middle East, and Africa. He is a seasoned technology consultant who has developed IT strategies and technology roadmaps, led large business transformations, established data governance programs, and managed the deployment of mission-critical CRM and ERP applications.

    He is a frequent speaker and panelist at technology and innovation conferences and events and holds a Master’s degree in Computer Engineering as well as an MBA from the ESCP-EAP European School of Management.

    Bibliography

    Abrams, Karin von. “Global Ecommerce Forecast 2021.” eMarketer, Insider Intelligence, 7 July 2021. Web.

    Christenson, Clayton. The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail. Harvard Business School, 1997. Book.

    Drucker, Peter F., and Joseph A. Maciariello. Innovation and Entrepreneurship. Routledge, 2015.

    Eagar, Rick, David Boulton, and Camille Demyttenaere. “The Trends in Megatrends.” Arthur D Little, Prism, no. 2, 2014. Web.

    Enright, Sara, and Allison Taylor. “The Future of Stakeholder Engagement.” The Business of a Better World, October 2016. Web.

    Hatem, Louise, Daniel Ker, and John Mitchell. “A roadmap toward a common framework for measuring the digital economy.” Report for the G20 Digital Economy Task Force, OECD, 2020. Web.

    Kemp, Simon. “Digital 2021 April Statshot Report.” DataReportal, Global Digital Insights, 21 Apr. 2021. Web.

    Larson, Chris. “Disruptive Innovation Theory: 4 Key Concepts.” Business Insights, Harvard Business School, HBS Online, 15 Nov. 2016. Web.

    McCann, Leah. “Barco's Virtual Classroom at UCL: A Case Study for the Future of All University Classrooms?” rAVe, 2 July 2020. Web.

    Mochari, Ilan. “The Startup Buzzword Almost Everyone Uses Incorrectly.” Inc., 19 Nov. 2015. Web.

    Osterwalder, Alexander, et al. Value Proposition Design. Wiley, 2014.

    Reed, Laura. “Artificial Intelligence: Is Your Job at Risk?” Science Node, 9 August 2017.

    Rodeck, David. “Alphabet Soup: Understanding the Shape of a Covid-19 Recession.” Forbes, 8 June 2020. Web.

    Tapscott, Don. Wikinomics. Atlantic Books, 2014.

    Taylor, Paul. “Don't Be A Dodo: Adapt to the Digital Economy.” Forbes, 27 Aug. 2015. Web.

    The Business Research Company. "Wholesale Global Market Report 2021: COVID-19 Impact and Recovery to 2030." Research and Markets, January 2021. Press Release.

    “Topic 1: Megatrends and Trends.” BeFore, 11 October 2018.

    “Updated Digital Economy Estimates – June 2021.” Bureau of Economic Analysis, June 2021. Web.

    Williamson, J. N. The Leader Manager. John Wiley & Sons, 1984.

    Develop an IT Infrastructure Services Playbook

    • Buy Link or Shortcode: {j2store}451|cart{/j2store}
    • member rating overall impact: 10.0/10 Overall Impact
    • member rating average dollars saved: 2 Average Days Saved
    • member rating average days saved: After each Info-Tech experience, we ask our members to quantify the real-time savings, monetary impact, and project improvements our research helped them achieve.
    • Parent Category Name: Operations Management
    • Parent Category Link: /i-and-o-process-management
    • Infrastructure and operations teams are managing deployments on- and off-premises, and across multiple infrastructure services providers.
    • Though automation tools speed up the delivery process, documentation is always pushed off so the team can meet urgent deadlines.
    • Without documented delivery processes, wait times are longer, controls are adequate but ad hoc, builds are non-standard, and errors are more likely to be introduced in production.

    Our Advice

    Critical Insight

    • Prioritize in-demand services to add to the playbook. Pilot a few services to get value from the project quickly.
    • Do not get lost in automation or tooling. You do not need a complex tool or back-end automation to get value from this project.
    • Learn, then iterate. With a few completed service processes, it is much easier to identify opportunities for service automation.

    Impact and Result

    • Prioritize in-demand services for documentation and standardization.
    • Build service workflows and document service requirements in the services playbook.
    • Create a costing model and track costs to deliver defined services.
    • Leverage data on costs and service requirements to improve service delivery.

    Develop an IT Infrastructure Services Playbook Research & Tools

    Start here – read the Executive Brief

    Read this Executive Brief to find out why you should create an infrastructure services playbook, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Define and prioritize infrastructure services

    Produce a prioritized list of high-demand infrastructure services.

    • Develop an IT Infrastructure Services Playbook – Phase 1: Define and Prioritize Infrastructure Services
    • Infrastructure Services Playbook

    2. Build workflows and an infrastructure services playbook

    Design workflows and create the first draft of the infrastructure services playbook.

    • Develop an IT Infrastructure Services Playbook – Phase 2: Build Workflows and an Infrastructure Services Playbook
    • Infrastructure Service Workflows (Visio)
    • Infrastructure Service Workflows (PDF)

    3. Identify costs and mature service delivery capabilities

    Build a service rate sheet to track costs and develop better service capabilities.

    • Develop an IT Infrastructure Services Playbook – Phase 3: Identify Costs and Mature Service Delivery Capabilities
    • Service Rate Sheet
    • Infrastructure Service Catalog Mind Map Example
    [infographic]

    Workshop: Develop an IT Infrastructure Services Playbook

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Define and Prioritize Infrastructure Services

    The Purpose

    Define and prioritize infrastructure services.

    Key Benefits Achieved

    Identify candidate services for the Playbook.

    Activities

    1.1 Define the services you own.

    1.2 Prioritize infrastructure services.

    Outputs

    Affinity map of infrastructure services

    Service pain points and root causes

    A list of high-demand infrastructure services

    2 Build the Infrastructure Services Playbook

    The Purpose

    Build workflows and an infrastructure services playbook.

    Key Benefits Achieved

    Produce a draft infrastructure services playbook.

    Activities

    2.1 Design workflow for service delivery.

    2.2 Add steps and requirements to the Services Playbook.

    Outputs

    Documented service workflows

    Infrastructure Services Playbook

    3 Identify Costs and Mature Service Delivery Capabilities

    The Purpose

    Identify costs and mature service delivery capabilities.

    Key Benefits Achieved

    Build an infrastructure service rate sheet.

    Define next steps for infrastructure service capabilities.

    Activities

    3.1 Optimize infrastructure cost estimates.

    3.2 Mature your I&O organization into a service broker.

    Outputs

    Service Rate Sheet

    Master list of infrastructure services

    Action plan for Playbook implementation

    Further reading

    Develop an IT Infrastructure Services Playbook

    Automation, SDI, and DevOps – build a cheat sheet to manage a changing Infrastructure & Operations environment.

    Table of contents

    Analyst Perspective

    Executive Summary

    Project Overview

    Summary and Conclusion

    ANALYST PERSPECTIVE

    Technology is changing how infrastructure services are delivered.

    "Managing a hybrid infrastructure environment is challenge enough. Add to this the pressure on IT Operations to deliver services faster and more continuously – it’s a recipe for boondoggle deployments, overcommitted staff, end-user frustration, and operational gridlock.

    It’s not every service you provide that causes problems, so prioritize a few in-demand, painful services. Build and maintain durable, flexible processes that enable your team to provide consistent, repeatable services at a standard cost. Identify opportunities to improve service delivery.

    You’ll save the business time and money and your own team significant grief." (Andrew Sharp, Research Manager, Infrastructure & Operations, Info-Tech Research Group)

    Your infrastructure and operations team is a service provider; standardize, document, and communicate service capabilities

    This Research is Designed For:

    • CTOs and Infrastructure Managers
    • Service Level Managers
    • ITSM Managers and Process Owners

    This Research Will Help You:

    • Inventory services that IT Infrastructure & Operations (I&O) provides to the business (servers, storage, and network).
    • Standardize services and track costs.
    • Articulate the value of these services to business owners.
    • Develop a catalog of infrastructure services.

    This Research Will Also Assist:

    • CIOs
    • Application Development Managers
    • Security Managers
    • Auditors

    This Research Will Help Them:

    • Understand the complexities of technical service delivery.
    • Make better strategic IT infrastructure decisions.

    Executive summary

    Situation

    • Infrastructure and operations teams are managing deployments on- and off-premises and across multiple infrastructure service providers.
    • Though automation tools speed up the delivery process, documentation is always pushed off so the team can meet urgent deadlines.

    Complication

    • Cloud providers have set the bar high for ease of access to stable infrastructure services.
    • Without documented delivery processes, wait times are longer, controls are adequate but ad hoc, builds are non-standard, and errors are more likely to be introduced in production.

    Resolution

    • Prioritize in-demand services for documentation and standardization.
    • Build service workflows and document service requirements in the services playbook.
    • Create a costing model and track costs to deliver defined services.
    • Leverage data on costs and service requirements to improve service delivery.

    Info-Tech Insight

    1. Keep it simple. Work through a few in-demand services to get early value from the project.
    2. Don’t get lost in automation or tooling. You don’t need a complex tool or back-end automation to get value from standardized services.
    3. Do then iterate. With a few completed service processes, it’s much easier to identify opportunities for service automation.

    Create an infrastructure services playbook to improve efficiency, support DevOps, and streamline service delivery

    Begin building an infrastructure services playbook by defining the services you provide. This will also help your team support changes to service delivery (e.g. more use of cloud services and the shift to DevOps).

    In this blueprint, the first step will be to document infrastructure services to:

    1. Clarify infrastructure capabilities and achievable service levels.

      Document infrastructure services to clarify achievable service levels with given resources and what you will need to meet service-level requirement gaps. Establishing your ability to meet customer demands is the first step toward becoming a broker of internal or external services.
    2. Standardize infrastructure service delivery.

      Sometimes, it’s extremely important to do the exact same thing every time (e.g. server hardening). Sometimes, your team needs room to deviate from the script. Create a playbook that allows you to standardize service delivery as needed.
    3. Make good strategic infrastructure decisions.

      Knowledge is power. Defined services and capabilities will help you make important strategic infrastructure decisions around capacity planning and when outsourcing is appropriate.

    Review and optimize infrastructure service delivery as you shift to more cloud-based services

    If you can’t standardize and streamline how you support cloud services, you risk AppDev and business leaders circumventing the I&O team.

    Logo for 'vmware'.

    Example:

    Create a new server resource in a virtual environment vs. public cloud

    In a virtualized environment, provisioning processes can still be relatively siloed.

    In a software-defined environment, many steps require knowledge across the infrastructure stack. Better documentation will help your team deliver services outside their area of specialty.

    Logo for 'Microsoft Azure'.
    • Identify CPU requirements for a virtual machine (VM)
    • Calculate VM memory requirements
    • Configure the floppy drive for a VM
    • Configure IDE devices for a VM
    • Configure SCSI adapters for a VM
    • Configure network adapters for a VM
    • Configure VM priority for host CPU resources
    • Server is live

    • Complete SDI code development & review, version control, build status, etc.
    • Identify software and specifications for the instance you want to use
    • Review configuration, storage, and security settings
    • Secure the instance with an existing key pair or create a new key pair
    • Update documentation – public IP address, physical & logical connections, data flows, etc.
    • Launch and connect to instance
    • Server is live

    Strengthen DevOps with an infrastructure playbook

    The purpose behind DevOps is to reduce friction and deliver faster, more continuous, more automated services through the use of cross-functional teams.

    DevOps: bridging Applications Development and Infrastructure & Operations by embracing a culture, practices, and tools born out of Lean and Agile methodologies.

    • Create a common language across functions.
    • Ensure that all service steps are documented.
    • Move towards more standard deployments.
    • Increase transparency within the IT department.
    • Cultivate trust across teams.
    • Build the foundation for automated services.
    A colorful visualization of the DevOps cycle. On the Development side is 'Feedback', Plan', 'Build', 'Integrate', then over to the Operations side is 'Deploy', and 'Operate', then back to Dev with 'Feedback', starting the cycle over again.

    "The bar has been raised for delivering technology products and services – what was good enough in previous decades is not good enough now." (Kim, Humble, Debois, Willis (2016))

    Leverage an infrastructure services playbook to improve service delivery, one step at a time

    Crawl

    • Prioritize infrastructure services that are good candidates for standardization.
    • Document the steps and requirements to deliver the service.
    • Use the playbook and workflows internally as you gather requirements and deliver on requests.
    • Track costs internally.

    Walk

    • Provide infrastructure clients with the playbook and allow them to make requests against it.
    • Update and maintain existing documentation.
    • Automate, where possible.
    • Showback costs to the business.

    Run

    • Provide infrastructure customers with scripts to provision infrastructure resources.
    • Audit requests before fulfilling them.
    • Chargeback costs, as needed.
    A turtle smiles happily on four legs, simply content to be alive. Another turtle moves quickly on two legs, seemingly in a runner's trance, eyes closed, oblivious to the fact that another turtle has beaten him to finish line.

    Focus on in-demand infrastructure services — PHASE 1

    Standardize in-demand, repeatable services first.

    Demand for infrastructure services is usually driven by external requests or operational requirements. Prioritize services based on criticality, durability, frequency, availability, and urgency requirements.

    Scheduling Delays
    • Dealing with a slew of capital projects driven by a major funding initiative, the IT team of a major US transit system is struggling to execute on basic operational tasks.

    • Action:
    • A brainstorming and prioritization exercise identifies web server deployment as their most in-demand service.
    • Identifying breakdowns in web server deployment helps free up resources for other tasks and addresses a serious pain point.
    Think outside the box
    • On a new project for a sporting goods client, the IT department for a marketing firm deploys and supports a “locker” kiosk that users engage with for a chance to win a gift.

    • Action:
    • As the campaign proves successful, the I&O Manager creates a playbook to guide kiosk support and deployment in the future, including required skills, timelines, success metrics, and costs.
    Keep it standard, keep it safe
    • An IT audit at a higher education institution finds that no standard process for server hardening has been defined or documented by the infrastructure team.

    • Action:
    • Improving IT security is a strategic priority for the department.
    • The infrastructure team decides to standardize and document processes, guidelines, and configurations for hardening OS, SCCM, SaltStack, scripting, and patching.

    Leverage service workflows to populate the playbook — PHASE 2

    Infrastructure as Code is breaking down traditional infrastructure silos and support models.

    1. Document the workflow to deliver the service. Identify pain points and target broken processes first.
      Provision –› Configure –› Run –› Quiesce –› Destroy
    2. Define logical expected results and metrics for problematic steps in the process. Identify challenges and possible improvements to each problematic step.
      Building and deploying toolsets is taking a long time
      Start
      • Create a baseline offering for common requests.
      • Make clear that non-standard requests will take time to fulfil.
      Stop
      • Move to just one web server.
      Continue
      • Use weekly drop-ins to communicate the change.
    3. Document skills and roles, approvers, and pre-requirements to fill out the documentation, as needed. Use the documented process to guide internal process and align with external expectations.

    Cross-silo knowledge is needed: In a software-defined environment, building and launching a new server requires knowledge across the stack.

    • Complete SDI code development & review, version control, build status, etc.
    • Identify software and specifications for the instance you want to use
    • Review configuration, storage, and security settings
    • Secure the instance with an existing key pair, or create a new key pair
    • Update documentation – public IP address, physical & logical connections, data flows, etc.
    • Launch and connect to the instance
    • Server is live

    Take a progressive approach to cost tracking — PHASE 3

    Infrastructure & Operations are bound by two metrics:

    1. Are systems up?
    2. Is technology delivered as efficiently as possible?

    Because tracking cost is integral to efficiency, cost and budget management, by proxy, is one of the most important Infrastructure & Operations metrics.

    Cost management is not a numbers game. It is an indicator of how well infrastructure is managed.

    Track costs in a practical way that delivers value to your organization:

    1. Build and leverage an internal rate sheet to help estimate cost to serve.
    2. Showback rate sheet to help managers and architects make better infrastructure decisions.
    3. Chargeback costs to defined cost centers.

    Project overview

    Use Info-Tech’s methodology to get value faster from your infrastructure services playbook.

    Phases

    Phase 1: Define and prioritize infrastructure services Phase 2: Build the infrastructure services playbook Phase 3: Identify costs and mature service delivery capabilities

    Steps

    1.1 Define the services you own 2.1 Design workflows for service delivery 3.1 Estimate infrastructure service costs
    1.2 Prioritize infrastructure services 2.2 Add steps and requirements to the services playbook 3.2 Mature your I&O organization into a service broker

    Tools & Templates

    Infrastructure Services Playbook Infrastructure Service Workflows Service Rate Sheet

    Use these icons to help direct you as you navigate this research

    Use these icons to help guide you through each step of the blueprint and direct you to content related to the recommended activities.

    A small monochrome icon of a wrench and screwdriver creating an X.

    This icon denotes a slide where a supporting Info-Tech tool or template will help you perform the activity or step associated with the slide. Refer to the supporting tool or template to get the best results and proceed to the next step of the project.

    A small monochrome icon depicting a person in front of a blank slide.

    This icon denotes a slide with an associated activity. The activity can be performed either as part of your project or with the support of Info-Tech team members, who will come onsite to facilitate a workshop for your organization.

    Info-Tech offers various levels of support to best suit your needs

    DIY Toolkit

    Guided Implementation

    Workshop

    Consulting

    "Our team has already made this critical project a priority, and we have the time and capability, but some guidance along the way would be helpful." "Our team knows that we need to fix a process, but we need assistance to determine where to focus. Some check-ins along the way would help keep us on track." "We need to hit the ground running and get this project kicked off immediately. Our team has the ability to take this over once we get a framework and strategy in place." "Our team does not have the time or the knowledge to take this project on. We need assistance through the entirety of this project."

    Diagnostics and consistent frameworks used throughout all four options

    Guided Implementation Overview

    Your Trusted Advisor is just a call away.

    Scoping
    (Call 1)

    Scope requirements, objectives, and stakeholders. Review the playbook toolset and methodology, and establish fit-for-need.

    Identify Services
    (Call 2)

    Brainstorm common infrastructure services your group provides. Consolidate the list and identify priority services.

    Create Service Workflows
    (Calls 3-4)

    Build Visio workflows for 2-3 priority services.

    Populate the Playbook
    (Calls 4-5)

    Add data to the playbook based on infrastructure service workflows

    Create a Rate Sheet for Costs
    (Call 6)

    Build a rate sheet that allows you to calculate costs for additional

    Your Guided Implementation will pair you with an advisor from our analyst team for the duration of your infrastructure services project.

    Workshop Overview

    Module 1
    (Day 1)
    Module 1
    (Day 1)
    Module 1
    (Day 1)
    Offsite deliverables wrap-up (Day 5)
    Activities
    Define and Prioritize Infrastructure Services

    1.1 Assess current maturity of services and standardization processes.

    1.2 Identify, group, and break out important infrastructure services.

    1.3 Define service delivery pain points and perform root-cause analysis.

    1.4 Prioritize services based on demand criteria.

    Build the Infrastructure Services Playbook

    2.1 Determine criteria for standard versus custom services.

    2.2 Document standard workflows for better alignment and consistent delivery.

    2.3 Build a flowchart for the identified high-demand service(s).

    2.4 Outline information as it relates to the service lifecycle in the Playbook template.

    Identify Costs and Mature Service Delivery Capabilities

    4.1 Gather information for the rate sheet.

    4.2 Choose an allocation method for overhead costs.

    4.3 Select the right approach in the crawl, walk, run model for your organization.

    4.4 Discuss the promotion plan and target revision dates for playbook and rate sheet.

    Deliverables
    1. High-demand infrastructure services list
    1. Right-sized criteria for standardization
    2. Service workflows
    3. Infrastructure Services Playbook
    1. Service Rate Sheet
    2. Deployment plan

    Develop an IT Infrastructure Services Playbook

    PHASE 1

    Define and Prioritize Infrastructure Services

    Step 1.1: Define the services you own

    PHASE 1

    Define and prioritize infrastructure services

    1.1

    Define the services you own

    1.2

    Prioritize infrastructure services

    This step will walk you through the following activities:

    • Define “infrastructure service”
    • Brainstorm service offerings
    • Consolidate services with affinity map

    This step involves the following participants:

    • Infrastructure Manager
    • I&O SMEs

    Results & Insights

    • Results: Consolidated list of end-to-end services
    • Insights: Avoid analysis paralysis by brainstorming without restrictions. It is more effective to cut down in Step 1.2 rather than risk neglecting important services for the playbook.

    Consider a range of infrastructure services

    Your infrastructure team is a service provider to the applications team – and sometimes other users as well.

    Service Requests
    • A developer requests a new web server.
    • The marketing department asks for a database to support a six-month digital marketing campaign.
    Projects
    • A new service is promoted to production.
    Operations
    • Firewall rules are updated to support server, network, or security posture changes.
    • Standard practices are followed and maintained to harden a range of different operating systems.
    • Engineers follow a standard process to integrate new tools and entitlements into Active Directory.
    • Patches and firmware updates are applied to core infrastructure components as needed.
    Problems
    • A database batch job often breaks on overnight batch jobs and requires manual intervention to check and restart.
    A visualization of the word 'Infrastructure Services' being orbited by 'Service Requests', 'Projects', 'Operations', and 'Problems'.

    IT infrastructure & operations teams deliver services that fulfil requests, support projects, resolve problems, and operate systems.

    2020 CIO Priorities Report

    • Buy Link or Shortcode: {j2store}97|cart{/j2store}
    • member rating overall impact: N/A
    • member rating average dollars saved: N/A
    • member rating average days saved: N/A
    • Parent Category Name: Innovation
    • Parent Category Link: /innovation
    • The velocity and magnitude of technology changes today has increased dramatically compared to anything that has come before.
    • The velocity and magnitude of advancements in technology has always seemed unprecedented in every wave of technology change we have experienced over the past 40 years. With each new wave of innovation, “unprecedented” is redefined to a new level, and so it remains true that today’s CIO is faced with unprecedented levels of change as a direct result of emerging technologies.
    • What is different today is that we are at the point where the emerging technology itself is now capable of accelerating the pace of change even more through artificial intelligence capabilities.
    • If we are to realize the business value through the adoption of emerging technologies, CIOs must address significant challenges. We believe addressing these challenges lies in the CIO priorities for 2020.

    Our Advice

    Critical Insight

    • First there was IT/business alignment, then there was IT/business integration – both states characterized as IT “getting on the same page” as the business. In the context of emerging technologies, the CIO should no longer be focused on getting on the same page as the CEO.
    • Today it is about the CEO and the CIO collaborating to write a new book about convergence of all things: technology (infrastructure and applications), people (including vendors), process, and data.
    • Digital transformation and adoption of emerging technologies is not a goal, it is a journey – a means to the end, not the end unto itself.

    Impact and Result

    • Use Info-Tech's 2020 CIO Priorities Report to ascertain, based on our research, what areas of focus for 2020 are critical for success in adopting emerging technologies.
    • Adopting these technologies requires careful planning and consideration for what is critical to your business customers.
    • This report provides focus on the business benefits of the technology and not just the capabilities themselves. It puts the CIO in a position to better understand the true value proposition of any of today’s technology advancements.

    2020 CIO Priorities Report Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to understand the top five priorities for CIOs in 2020 and why these are so critical to success.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Refine and adapt processes

    Learn about how processes can make or break your adoption of emerging technologies.

    • 2020 CIO Priorities Report – Priority 1: Refine and Adapt Processes

    2. Re-invent IT as collaboration engine

    Learn about how IT can transform its role within the organization to optimize business value.

    • 2020 CIO Priorities Report – Priority 2: Re-Invent IT as Collaboration Engine

    3. Acquire and retain talent for roles in emerging technologies

    Learn about how IT can attract and keep employees with the skills and knowledge needed to adopt these technologies for the business.

    • 2020 CIO Priorities Report – Priority 3: Acquire and Retain Talent for Roles in Emerging Technologies

    4. Define and manage cybersecurity and cyber resilience requirements related to emerging technologies

    Understand how the adoption of emerging technologies has created new levels of risk and how cybersecurity and resilience can keep pace.

    • 2020 CIO Priorities Report – Priority 4: Define and Manage Cybersecurity and Cyber Resilience Requirements Related to Emerging Technologies

    5. Leverage emerging technology to create Wow! customer experiences

    Learn how IT can leverage emerging technology for its own customers and those of its business partners.

    • 2020 CIO Priorities Report – Priority 5: Leverage Emerging Technology to Create Wow! Customer Experiences
    [infographic]

    Stabilize Release and Deployment Management

    • Buy Link or Shortcode: {j2store}453|cart{/j2store}
    • member rating overall impact: 9.6/10 Overall Impact
    • member rating average dollars saved: $38,699 Average $ Saved
    • member rating average days saved: 37 Average Days Saved
    • Parent Category Name: Operations Management
    • Parent Category Link: /i-and-o-process-management

    Lack of control over the release process, poor collaboration between teams, and manual deployments lead to poor quality releases at a cost to the business.

    Our Advice

    Critical Insight

    • Manage risk. Release management should stabilize the IT environment. A poorly designed release can take down the whole business. Rushing releases out the door leads to increased risk for the business.
    • Quality processes are key. Standardized process will enable your release and deployment management teams to have a framework to deploy new releases with minimal chance of costly downtime further down the production chain.
    • Business must own the process. Release managers need oversight of the business to remain good stewards of the release management process.

    Impact and Result

    • Be prepared with a release management policy. With vulnerabilities discovered and published at an alarming pace, organizations have to build a plan to address and fix them quickly. A detailed release and patch policy should map out all the logistics of the deployment in advance, so that when necessary, teams can handle rollouts like a well-oiled machine.
    • Automate your software deployment and patch management strategy. Replace tedious and time-consuming manual processes with the use of automated release and patch management tools. Some organizations have a variety of release tools for various tasks and processes to ensure all or most of the required processes are covered across a diverse development environment.
    • Test deployments and monitor your releases. Larger organizations may have the luxury of a test environment prior to deployment, but that may be cost prohibitive for smaller organizations. If resources are a constraint, roll out the patch gradually and closely monitor performance to be able to quickly revert in the event of an issue.

    Stabilize Release and Deployment Management Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should control and stabilize your release and deployment management practice while improving the quality of releases and deployments, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Analyze current state

    Begin improving release management by assessing the current state and gaining a solid understanding of how core operational processes are actually functioning within the organization.

    • Stabilize Release and Deployment Management – Phase 1: Analyze Current State
    • Release Management Maturity Assessment
    • Release Management Project Roadmap Tool
    • Release Management Workflow Library (Visio)
    • Release Management Workflow Library (PDF)
    • Release Management Standard Operating Procedure
    • Patch Management Policy
    • Release Management Policy
    • Release Management Deployment Tracker
    • Release Management Build Procedure Template

    2. Plan releases and deployments

    Plan releases to gather all the pieces in one place and define what, why, when, and how a release will happen.

    • Stabilize Release and Deployment Management – Phase 2: Release and Deployment Planning

    3. Build, test, deploy

    Take a holistic and comprehensive approach to effectively designing and building releases. Get everything right the first time.

    • Stabilize Release and Deployment Management – Phase 3: Build, Test, Deploy

    4. Measure, manage, improve

    Determine desired goals for release management to ensure both IT and the business see the benefits of implementation.

    • Stabilize Release and Deployment Management – Phase 4: Measure, Manage, Improve
    [infographic]

    Workshop: Stabilize Release and Deployment Management

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Analyze Current State

    The Purpose

    Release management improvement begins with assessment of the current state.

    Key Benefits Achieved

    A solid understanding of how core operational processes are actually functioning within the organization.

    Activities

    1.1 Evaluate process maturity.

    1.2 Assess release management challenges.

    1.3 Define roles and responsibilities.

    1.4 Review and rightsize existing policy suite.

    Outputs

    Maturity Assessment

    Release Management Policy

    Release Management Standard Operating Procedure

    Patch Management Policy

    2 Release Management Planning

    The Purpose

    In simple terms, release planning puts all the pertinent pieces in one place.

    Key Benefits Achieved

    It defines the what, why, when, and how a release will happen.

    Activities

    2.1 Design target state release planning process.

    2.2 Define, bundle, and categorize releases.

    2.3 Standardize deployment plans and models.

    Outputs

    Release Planning Workflow

    Categorization and prioritization schemes

    Deployment models aligned to release types

    3 Build, Test, and Deploy

    The Purpose

    Take a holistic and comprehensive approach to effectively designing and building releases.

    Key Benefits Achieved

    Standardize build and test procedures to begin to drive consistency.

    Activities

    3.1 Standardize build procedures for deployments.

    3.2 Standardize test plans aligned to release types.

    Outputs

    Build procedure for hardware and software releases

    Test models aligned to deployment models

    4 Measure, Manage, and Improve

    The Purpose

    Determine and define the desired goals for release management as a whole.

    Key Benefits Achieved

    Agree to key metrics and success criteria to start tracking progress and establish a post-deployment review process to promote continual improvement.

    Activities

    4.1 Determine key metrics to track progress.

    4.2 Establish a post-deployment review process.

    4.3 Understand and define continual improvement drivers.

    Outputs

    List of metrics and goals

    Post-deployment validation checklist

    Project roadmap

    Acquire the Right Hires with Effective Interviewing

    • Buy Link or Shortcode: {j2store}576|cart{/j2store}
    • member rating overall impact: 8.5/10 Overall Impact
    • member rating average dollars saved: $15,749 Average $ Saved
    • member rating average days saved: 2 Average Days Saved
    • Parent Category Name: Attract & Select
    • Parent Category Link: /attract-and-select
    • Scope: Acquiring the best talent relies heavily on an effective interviewing process, which involves the strategic preparation of stakeholders, including interviewers. Asking the most effective questions will draw out the most appropriate information to best assess the candidate. Evaluating the interview process and recording best practices will inspire continuous interviewing improvement within the organization.
    • Challenge: The majority of organizations do not have a solid interviewing process in place, and most interviewers are not practiced at interviewing. This results in many poor hiring decisions, costing the organization in many ways. Upsizing is on the horizon, the competition for good talent is escalating, and distinguishing between a good interviewee and a good candidate fit for a position is becoming more difficult.
    • Pain/Risk: Although properly preparing for and conducting an interview requires additional time on the part of HR, the hiring manager, and all interviewers involved, the long-term benefits of an effective interview process positively affect the organization’s bottom line and company morale.

    Our Advice

    Critical Insight

    • Most interviewers are not as good as they think they are, resulting in many poor hiring decisions. A poor hire can cost an organization up to 15 times the position’s annual salary, as well as hurt employee morale.
    • The Human Resources department needs to take responsibility for an effective interview process, but the business needs to take responsibility for developing its new hire needs, and assessing the candidates using the best questions and the most effective interview types and techniques.
    • All individuals with a stake in the interview process need to invest sufficient time to help define the ideal candidate, understand their roles and decision rights in the process, and prepare individually to interview effectively.
    • There are hundreds of different interview types, techniques, and tools for an organization to use, but the most practiced and most effective is behavioral interviewing.
    • There is no right interview type and technique. Each hiring scenario needs to be evaluated to pick the appropriate type and technique that should be practiced, and the right questions that should be asked.

    Impact and Result

    • Gain insight into and understand the need for a strong interview process.
    • Strategize and plan your organization’s interview process, including how to make up an ideal candidate profile, who should be involved in the process, and how to effectively match interview types, techniques, and questions to assess the ideal candidate attributes.
    • Understand various hiring scenarios, and how an interview process may be modified to reflect your organization’s scenario.
    • Learn about the most common interview types and techniques, when they are appropriate to use, and best practices around using them effectively.
    • Evaluate your interview process and yourself as an interviewer to better inform future candidate interviewing strategy.

    Acquire the Right Hires with Effective Interviewing Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Implement an effective interview and continuous improvement process

    Acquire the right hire.

    • Storyboard: Acquire the Right Hires with Effective Interviewing

    2. Document all aspects of your interview strategy and plan with stakeholders

    Ensure an effective and seamless interview process.

    • Candidate Interview Strategy and Planning Guide

    3. Recognize common interviewing errors and study best practices to address these errors

    Be an effective interviewer.

    • Screening Interview Template
    • Interview Guide Template
    • Supplement: Quick Fixes to Common Interview Errors
    • Pre-interview Guide for Interviewers
    • Candidate Communication Template
    [infographic]

    Renovate the Data Center

    • Buy Link or Shortcode: {j2store}497|cart{/j2store}
    • member rating overall impact: N/A
    • member rating average dollars saved: N/A
    • member rating average days saved: N/A
    • Parent Category Name: Data Center & Facilities Optimization
    • Parent Category Link: /data-center-and-facilities-optimization
    • 33% of enterprises will be undertaking facility upgrades or refreshes in 2010 aimed at extending the life of their existing data centers.
    • Every upgrade or refresh targeting specific components in the facility to address short-term pain will have significant impact on the data center environment as a whole. Planning upfront and establishing a clear project scope will minimize expensive changes in later years.
    • This solution set will provide you with step-by-step design, planning, and selection tools to define a Data Center renovation plan to reduce cost and risk while supporting cost-effective long-term growth for power, cooling, standby power, and fire protection renovations.

    Our Advice

    Critical Insight

    • 88% of organizations cited they would spend more time and effort on documenting and identifying facility requirements for initial project scoping. Organizations can prevent scope creep by conducting the necessary project planning up front and identify requirements and the effect that the renovation project will have in all areas of the data center facility.
    • Data Center facilities renovations must include the specific requirements related to power provisioning, stand-by power, cooling, and fire protection - not just the immediate short-term pain.
    • 39% of organizations cited they would put more emphasis on monitoring contractor management and performance to improve the outcome of the data center renovation project.

    Impact and Result

    • Early internal efforts to create a budget and facility requirements yields better cost and project outcomes when construction begins. Each data center renovation project is unique and should have its own detailed budget.
    • Upfront planning and detailed project scoping can prevent a cascading impact on data center renovation projects to other areas of the data center that can increase project size, scope and spend.
    • Contractor selection is one of the most important first steps in a complex data center renovation. Organizations must ensure the contractor selected has experience specifically in data center renovation.

    Renovate the Data Center Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Identify and understand the renovation project.

    • Storyboard: Renovate the Data Center
    • None
    • Data Center Annual Review Checklist

    2. Renovate power in the data center.

    • Data Center Power Requirements Calculator

    3. Renovate cooling in the data center.

    • Data Center Cooling Requirements Calculator

    4. Renovate standby power in the data center.

    • Data Center Standby Power Requirements Calculator

    5. Define current and future fire protection requirements.

    • Fire Protection & Suppression Engineer Selection Criteria Checklist
    • None

    6. Assess the opportunities and establish a clear project scope.

    • Data Center Renovation Project Charter
    • Data Center Renovation Project Planning & Monitoring Tool

    7. Establish a budget for the data center renovation project.

    • Data Center Renovation Budget Tool

    8. Select a general contractor to execute the project.

    • None
    • Data Center Renovation Contractor Scripted Interview
    • Data Center Renovation Contractor Scripted Interview Scorecard
    • Data Center Renovation Contractor Reference Checklist
    [infographic]

    Select and Implement a Web Experience Management Solution

    • Buy Link or Shortcode: {j2store}556|cart{/j2store}
    • member rating overall impact: N/A
    • member rating average dollars saved: N/A
    • member rating average days saved: N/A
    • Parent Category Name: Marketing Solutions
    • Parent Category Link: /marketing-solutions
    • A company’s web presence is its front face to the world. Ensuring you have the right suite of tools for web content management, experience design, and web analytics is critical to putting your best foot forward: failing to do so will result in customer attrition and lost revenue.
    • Web Experience Management (WEM) suites are a rapidly maturing and dynamic market, with a landscape full of vendors with cutting edge solutions and diverse offerings. As a result, finding a solution that is the best fit for your organization can be a complex process.

    Our Advice

    Critical Insight

    • WEM products are not a one-size-fits-all investment: unique evaluations and customization are required in order to deploy a solution that fits your organization.
    • WEM technology often complements core CRM and marketing management products – it does not supplant it, and must augment the rest of your customer experience management portfolio.
    • Phase your WEM implementation: Start with core capabilities such as content management, then add additional capabilities for site analytics and dynamic experience.

    Impact and Result

    • Align marketing needs with identified functional requirements.
    • Implement a best-fit WEM that increases customer acquisition and retention, and provides in-depth capabilities for site analysis.
    • Optimize procurement and operations costs for the WEM platform.

    Select and Implement a Web Experience Management Solution Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should select and implement a WEM solution, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Launch the WEM project and collect requirements

    Conduct a market overview, structure the project, and gather requirements.

    • Select and Implement a Web Experience Management Solution – Phase 1: Launch the WEM Project and Collect Requirements
    • WEM Project Charter Template
    • WEM Use-Case Fit Assessment Tool

    2. Select a WEM solution

    Analyze and shortlist vendors in the space and select a WEM solution.

    • Select and Implement a Web Experience Management Solution – Phase 2: Select a WEM Solution
    • WEM Vendor Shortlist & Detailed Feature Analysis Tool
    • WEM Vendor Demo Script Template
    • WEM RFP Template

    3. Plan the WEM implementation

    Plan the implementation and evaluate project metrics.

    • Select and Implement a Web Experience Management Solution – Phase 3: Plan the WEM Implementation
    • WEM Work Breakdown Structure Template
    [infographic]

    Workshop: Select and Implement a Web Experience Management Solution

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Launch of the WEM Selection Project

    The Purpose

    Discuss the general project overview for the WEM selection.

    Key Benefits Achieved

    Launch of your WEM selection project.

    Development of your organization’s WEM requirements.

    Activities

    1.1 Facilitation of activities from the Launch the WEM Project and Collect Requirements phase, including project scoping and resource planning.

    1.2 Conduct overview of the WEM market landscape, trends, and vendors.

    1.3 Conduct process mapping for selected marketing processes.

    1.4 Interview business stakeholders.

    1.5 Prioritize WEM functional requirements.

    Outputs

    WEM Procurement Project Charter

    WEM Use-Case Fit Assessment

    2 Plan the Procurement and Implementation Process

    The Purpose

    Plan the procurement and the implementation of the WEM solution.

    Key Benefits Achieved

    Selection of a WEM solution.

    A plan for implementing the selected WEM solution.

    Activities

    2.1 Complete marketing process mapping with business stakeholders.

    2.2 Interview IT staff and project team, identify technical requirements for the WEM suite, and document high-level solution requirements.

    2.3 Perform a use-case scenario assessment, review use-case scenario results, identify use-case alignment, and review the WEM Vendor Landscape vendor profiles and performance.

    2.4 Create a custom vendor shortlist and investigate additional vendors for exploration in the marketplace.

    2.5 Meet with project manager to discuss results and action items.

    Outputs

    Vendor Shortlist

    WEM RFP

    Vendor Evaluations

    Selection of a WEM Solution

    WEM projected work break-down

    Implementation plan

    Framework for WEM deployment and CRM/Marketing Management Suite Integration

    Domino – Maintain, Commit to, or Vacate?

    If you have a Domino/Notes footprint that is embedded within your business units and business processes and is taxing your support organization, you may have met resistance from the business and been asked to help the organization migrate away from the Lotus Notes platform. The Lotus Notes platform was long used by technology and businesses and a multipurpose solution that, over the years, became embedded within core business applications and processes.

    Our Advice

    Critical Insight

    For organizations that are struggling to understand their options for the Domino platform, the depth of business process usage is typically the biggest operational obstacle. Migrating off the Domino platform is a difficult option for most organizations due to business process and application complexity. In addition, migrating clients have to resolve the challenges with more than one replaceable solution.

    Impact and Result

    The most common tactic is for the organization to better understand their Domino migration options and adopt an application rationalization strategy for the Domino applications entrenched within the business. Options include retiring, replatforming, migrating, or staying with your Domino platform.

    Domino – Maintain, Commit to, or Vacate? Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Domino – Maintain, Commit to, or Vacate? – A brief deck that outlines key migration options for HCL Domino platforms.

    This blueprint will help you assess the fit, purpose, and price of Domino options; develop strategies for overcoming potential challenges; and determine the future of Domino for your organization.

    • Domino – Maintain, Commit to, or Vacate? Storyboard

    2. Application Rationalization Tool – A tool to understand your business-developed applications, their importance to business process, and the potential underlying financial impact.

    Use this tool to input the outcomes of your various application assessments.

    • Application Rationalization Tool

    Infographic

    Further reading

    Domino – Maintain, Commit to, or Vacate?

    Lotus Domino still lives, and you have options for migrating away from or remaining with the platform.

    Executive Summary

    Info-Tech Insight

    “HCL announced that they have somewhere in the region of 15,000 Domino customers worldwide, and also claimed that that number is growing. They also said that 42% of their customers are already on v11 of Domino, and that in the year or so since that version was released, it’s been downloaded 78,000 times. All of which suggests that the Domino platform is, in fact, alive and well.”
    – Nigel Cheshire in Team Studio

    Your Challenge

    You have a Domino/Notes footprint embedded within your business units and business processes. This is taxing your support organization; you are meeting resistance from the business, and you are now asked to help the organization migrate away from the Lotus Notes platform. The Lotus Notes platform was long used by technology and businesses as a multipurpose solution that, over the years, became embedded within core business applications and processes.

    Common Obstacles

    For organizations that are struggling to understand their options for the Domino platform, the depth of business process usage is typically the biggest operational obstacle. Migrating off the Domino platform is a difficult option for most organizations due to business process and application complexity. In addition, migrating clients have to resolve the challenges with more than one replaceable solution.

    Info-Tech Approach

    The most common tactic is for the organization to better understand their Domino migration options and adopt an application rationalization strategy for the Domino applications entrenched within the business. Options include retiring, replatforming, migrating, or staying with your Domino platform.

    Review

    Is “Lotus” Domino still alive?

    Problem statement

    The number of member engagements with customers regarding the Domino platform has, as you might imagine, dwindled in the past couple of years. While many members have exited the platform, there are still many members and organizations that have entered a long exit program, but with how embedded Domino is in business processes, the migration has slowed and been met with resistance. Some organizations had replatformed the applications but found that the replacement target state was inadequate and introduced friction because the new solution was not a low-code/business-user-driven environment. This resulted in returning the Domino platform to production and working through a strategy to maintain the environment.

    This research is designed for:

    • IT strategic direction decision-makers
    • IT managers responsible for an existing Domino platform
    • Organizations evaluating migration options for mission-critical applications running on Domino

    This research will help you:

    1. Evaluate migration options.
    2. Assess the fit and purpose.
    3. Consider strategies for overcoming potential challenges.
    4. Determine the future of this platform for your organization.

    The “everything may work” scenario

    Adopt and expand

    Believe it or not, Domino and Notes are still options to consider when determining a migration strategy. With HCL still committed to the platform, there are options organizations should seek to better understand rather than assuming SharePoint will solve all. In our research, we consider:

    Importance to current business processes

    • Importance of use
    • Complexity in migrations
    • Choosing a new platform

    Available tools to facilitate

    • Talent/access to skills
    • Economies of scale/lower cost at scale
    • Access to technology

    Info-Tech Insight

    With multiple options to consider, take the time to clearly understand the application rationalization process within your decision making.

    • Archive/retire
    • Application migration
    • Application replatform
    • Stay right where you are

    Eliminate your bias – consider the advantages

    “There is a lot of bias toward Domino; decisions are being made by individuals who know very little about Domino and more importantly, they do not know how it impacts business environment.”

    – Rob Salerno, Founder & CTO, Rivet Technology Partners

    Domino advantages include:

    Modern Cloud & Application

    • No-code/low-code technology

    Business-Managed Application

    • Business written and supported
    • Embrace the business support model
    • Enterprise class application

    Leverage the Application Taxonomy & Build

    • A rapid application development platform
    • Develop skill with HCL training

    HCL Domino is a supported and developed platform

    Why consider HCL?

    • Consider scheduling a Roadmap Session with HCL. This is an opportunity to leverage any value in the mission and brand of your organization to gain insights or support from HCL.
    • Existing Domino customers are not the only entities seeking certainty with the platform. Software solution providers that support enterprise IT infrastructure ecosystems (backup, for example) will also be seeking clarity for the future of the platform. HCL will be managing these relationships through the channel/partner management programs, but our observations indicate that Domino integrations are scarce.
    • HCL Domino should be well positioned feature-wise to support low-code/NoSQL demands for enterprises and citizen developers.

    Visualize Your Application Roadmap

    1. Focus on the application portfolio and crafting a roadmap for rationalization.
      • The process is intended to help you determine each application’s functional and technical adequacy for the business process that it supports.
    2. Document your findings on respective application capability heatmaps.
      • This drives your organization to a determination of application dispositions and provides a tool to output various dispositions for you as a roadmap.
    3. Sort the application portfolio into a disposition status (keep, replatform, retire, consolidate, etc.)
      • This information will be an input into any cloud migration or modernization as well as consolidation of the infrastructure, licenses, and support for them.

    Our external support perspective

    by Darin Stahl

    Member Feedback

    • Some members who have remaining Domino applications in production – while the retire, replatform, consolidate, or stay strategy is playing out – have concerns about the challenges with ongoing support and resources required for the platform. In those cases, some have engaged external services providers to augment staff or take over as managed services.
    • While there could be existing support resources (in house or on retainer), the member might consider approaching an external provider who could help backstop the single resource or even provide some help with the exit strategies. At this point, the conversation would be helpful in any case. One of our members engaged an external provider in a Statement of Work for IBM Domino Administration focused on one-time events, Tier 1/Tier 2 support, and custom ad hoc requests.
    • The augmentation with the managed services enabled the member to shift key internal resources to a focus on executing the exit strategies (replatform, retire, consolidate), since the business knowledge was key to that success.
    • The member also very aggressively governed the Domino environment support needs to truly technical issues/maintenance of known and supported functionality rather than coding new features (and increasing risk and cost in a migration down the road) – in short, freezing new features and functionality unless required for legal compliance or health and safety.
    • There obviously are other providers, but at this point Info-Tech no longer maintains a market view or scan of those related to Domino due to low member demand.

    Domino database assessments

    Consider the database.

    • Domino database assessments should be informed through the lens of a multi-value database, like jBase, or an object system.
    • The assessment of the databases, often led by relational database subject matter experts grounded in normalized databases, can be a struggle since Notes databases must be denormalized.
    Key/Value Column

    Use case: Heavily accessed, rarely updated, large amounts of data
    Data Model: Values are stored in a hash table of keys.
    Fast access to small data values, but querying is slow
    Processor friendly
    Based on amazon's Dynamo paper
    Example: Project Voldemort used by LinkedIn

    this is a Key/Value example

    Use case: High availability, multiple data centers
    Data Model: Storage blocks of data are contained in columns
    Handles size well
    Based on Google's BigTable
    Example: Hadoop/Hbase used by Facebook and Yahoo

    This is a Column Example
    Document Graph

    Use case: Rapid development, Web and programmer friendly
    Data Model: Stores documents made up of tagged elements. Uses Key/Value collections
    Better query abilities than Key/Value databases.
    Inspired by Lotus Notes.
    Example: CouchDB used by BBC

    This is a Document Example

    Use case: Best at dealing with complexity and relationships/networks
    Data model: Nodes and relationships.
    Data is processed quickly
    Inspired by Euler and graph theory
    Can easily evolve schemas
    Example: Neo4j

    This is a Graph Example

    Understand your options

    Archive/Retire

    Store the application data in a long-term repository with the means to locate and read it for regulatory and compliance purposes.

    Migrate

    Migrate to a new version of the application, facilitating the process of moving software applications from one computing environment to another.

    Replatform

    Replatforming is an option for transitioning an existing Domino application to a new modern platform (i.e. cloud) to leverage the benefits of a modern deployment model.

    Stay

    Review the current Domino platform roadmap and understand HCL’s support model. Keep the application within the Domino platform.

    Archive/retire

    Retire the application, storing the application data in a long-term repository.

    Abstract

    The most common approach is to build the required functionality in whatever new application/solution is selected, then archive the old data in PDFs and documents.

    Typically this involves archiving the data and leveraging Microsoft SharePoint and the new collaborative solutions, likely in conjunction with other software-as-a-service (SaaS) solutions.

    Advantages

    • Reduce support cost.
    • Consolidate applications.
    • Reduce risk.
    • Reduce compliance and security concerns.
    • Improve business processes.

    Considerations

    • Application transformation
    • eDiscovery costs
    • Legal implications
    • Compliance implications
    • Business process dependencies

    Info-Tech Insights

    Be aware of the costs associated with archiving. The more you archive, the more it will cost you.

    Application migration

    Migrate to a new version of the application

    Abstract

    An application migration is the managed process of migrating or moving applications (software) from one infrastructure environment to another.

    This can include migrating applications from one data center to another data center, from a data center to a cloud provider, or from a company’s on-premises system to a cloud provider’s infrastructure.

    Advantages

    • Reduce hardware costs.
    • Leverage cloud technologies.
    • Improve scalability.
    • Improve disaster recovery.
    • Improve application security.

    Considerations

    • Data extraction, starting from the document databases in NSF format and including security settings about users and groups granted to read and write single documents, which is a powerful feature of Lotus Domino documents.
    • File extraction, starting from the document databases in NSF format, which can contain attachments and RTF documents and embedded files.
    • Design of the final relational database structure; this activity should be carried out without taking into account the original structure of the data in Domino files or the data conversion and loading, from the extracted format to the final model.
    • Design and development of the target-state custom applications based on the new data model and the new selected development platform.

    Application replatform

    Transition an existing Domino application to a new modern platform

    Abstract

    This type of arrangement is typically part of an application migration or transformation. In this model, client can “replatform” the application into an off-premises hosted provider platform. This would yield many benefits of cloud but in a different scaling capacity as experienced with commodity workloads (e.g. Windows, Linux) and the associated application.

    Two challenges are particularly significant when migrating or replatforming Domino applications:

    • The application functionality/value must be reproduced/replaced with not one but many applications, either through custom coding or a commercial-off-the-shelf/SaaS solution.
    • Notes “databases” are not relational databases and will not migrate simply to an SQL database while retaining the same business value. Notes databases are essentially NoSQL repositories and are difficult to normalize.

    Advantages

    • Leverage cloud technologies.
    • Improve scalability.
    • Align to a SharePoint platform.
    • Improve disaster recovery.
    • Improve application security.

    Considerations

    • Application replatform resource effort
    • Network bandwidth
    • New platform terms and conditions
    • Secure connectivity and communication
    • New platform security and compliance
    • Degree of complexity

    Info-Tech Insights

    There is a difference between a migration and a replatform application strategy. Determine which solution aligns to the application requirements.

    Stay with HCL

    Stay with HCL, understanding its future commitment to the platform.

    Abstract

    Following the announced acquisition of IBM Domino and up until around December 2019, HCL had published no future roadmap for the platform. The public-facing information/website at the time stated that HCL acquired “the product family and key lab services to deliver professional services.” Again, there was no mention or emphasis on upcoming new features for the platform. The product offering on their website at the time stated that HCL would leverage its services expertise to advise clients and push applications into four buckets:

    1. Replatform
    2. Retire
    3. Move to cloud
    4. Modernize

    That public-facing messaging changed with release 11.0, which had references to IBM rebranded to HCL for the Notes and Domino product – along with fixes already inflight. More information can be found on HCL’s FAQ page.

    Advantages

    • Known environment
    • Domino is a supported platform
    • Domino is a developed platform
    • No-code/low-code optimization
    • Business developed applications
    • Rapid application framework

    This is the HCL Domino Logo

    Understand your tools

    Many tools are available to help evaluate or migrate your Domino Platform. Here are a few common tools for you to consider.

    Notes Archiving & Notes to SharePoint

    Summary of Vendor

    “SWING Software delivers content transformation and archiving software to over 1,000 organizations worldwide. Our solutions uniquely combine key collaborative platforms and standard document formats, making document production, publishing, and archiving processes more efficient.”*

    Tools

    Lotus Notes Data Migration and Archiving: Preserve historical data outside of Notes and Domino

    Lotus Note Migration: Replacing Lotus Notes. Boost your migration by detaching historical data from Lotus Notes and Domino.

    Headquarters

    Croatia

    Best fit

    • Application archive and retire
    • Migration to SharePoint

    This is an image of the SwingSoftware Logo

    * swingsoftware.com

    Domino Migration to SharePoint

    Summary of Vendor

    “Providing leading solutions, resources, and expertise to help your organization transform its collaborative environment.”*

    Tools

    Notes Domino Migration Solutions: Rivit’s industry-leading solutions and hardened migration practice will help you eliminate Notes Domino once and for all.

    Rivive Me: Migrate Notes Domino applications to an enterprise web application

    Headquarters

    Canada

    Best fit

    • Application Archive & Retire
    • Migration to SharePoint

    This is an image of the RiVit Logo

    * rivit.ca

    Lotus Notes to M365

    Summary of Vendor

    “More than 300 organizations across 40+ countries trust skybow to build no-code/no-compromise business applications & processes, and skybow’s community of customers, partners, and experts grows every day.”*

    Tools

    SkyBow Studio: The low-code platform fully integrated into Microsoft 365

    Headquarters:

    Switzerland

    Best fit

    • Application Archive & Retire
    • Migration to SharePoint

    This is an image of the SkyBow Logo

    * skybow.com | About skybow

    Notes to SharePoint Migration

    Summary of Vendor

    “CIMtrek is a global software company headquartered in the UK. Our mission is to develop user-friendly, cost-effective technology solutions and services to help companies modernize their HCL Domino/Notes® application landscape and support their legacy COBOL applications.”*

    Tools

    CIMtrek SharePoint Migrator: Reduce the time and cost of migrating your IBM® Lotus Notes® applications to Office 365, SharePoint online, and SharePoint on premises.

    Headquarters

    United Kingdom

    Best fit

    • Application replatform
    • Migration to SharePoint

    This is an image of the CIMtrek Logo

    * cimtrek.com | About CIMtrek

    Domino replatform/Rapid application selection framework

    Summary of Vendor

    “4WS.Platform is a rapid application development tool used to quickly create multi-channel applications including web and mobile applications.”*

    Tools

    4WS.Platform is available in two editions: Community and Enterprise.
    The Platform Enterprise Edition, allows access with an optional support pack.

    4WS.Platform’s technical support provides support services to the users through support contracts and agreements.

    The platform is a subscription support services for companies using the product which will allow customers to benefit from the knowledge of 4WS.Platform’s technical experts.

    Headquarters

    Italy

    Best fit

    • Application replatform

    This is an image of the 4WS PLATFORM Logo

    * 4wsplatform.org

    Activity

    Understand your Domino options

    Application Rationalization Exercise

    Info-Tech Insight

    Application rationalization is the perfect exercise to fully understand your business-developed applications, their importance to business process, and the potential underlying financial impact.

    This activity involves the following participants:

    • IT strategic direction decision-makers.
    • IT managers responsible for an existing Domino platform
    • Organizations evaluating platforms for mission-critical applications.

    Outcomes of this step:

    • Completed Application Rationalization Tool

    Application rationalization exercise

    Use this Application Rationalization Tool to input the outcomes of your various application assessments

    In the Application Entry tab:

    • Input your application inventory or subset of apps you intend to rationalize, along with some basic information for your apps.

    In the Business Value & TCO Comparison tab, determine rationalization priorities.

    • Input your business value scores and total cost of ownership (TCO) of applications.
    • Review the results of this analysis to determine which apps should require additional analysis and which dispositions should be prioritized.

    In the Disposition Selection tab:

    • Add to or adapt our list of dispositions as appropriate.

    In the Rationalization Inputs tab:

    • Add or adapt the disposition criteria of your application rationalization framework as appropriate.
    • Input the results of your various assessments for each application.

    In the Disposition Settings tab:

    • Add or adapt settings that generate recommended dispositions based on your rationalization inputs.

    In the Disposition Recommendations tab:

    • Review and compare the rationalization results and confirm if dispositions are appropriate for your strategy.

    In the Timeline Considerations tab:

    • Enter the estimated timeline for when you execute your dispositions.

    In the Portfolio Roadmap tab:

    • Review and present your roadmap and rationalization results.

    Follow the instructions to generate recommended dispositions and populate an application portfolio roadmap.

    This image depicts a scatter plot graph where the X axis is labeled Business Value, and the Y Axis is labeled Cost. On the graph, the following datapoints are displayed: SF; HRIS; ERP; ALM; B; A; C; ODP; SAS

    Info-Tech Insight

    Watch out for misleading scores that result from poorly designed criteria weightings.

    Related Info-Tech Research

    Build an Application Rationalization Framework

    Manage your application portfolio to minimize risk and maximize value.

    Embrace Business-Managed Applications

    Empower the business to implement their own applications with a trusted business-IT relationship.

    Satisfy Digital End Users With Low- and No-Code

    Extend IT, automation, and digital capabilities to the business with the right tools, good governance, and trusted organizational relationships.

    Maximize the Benefits from Enterprise Applications with a Center of Excellence

    Optimize your organization’s enterprise application capabilities with a refined and scalable methodology.

    Drive Successful Sourcing Outcomes With a Robust RFP Process

    Leverage your vendor sourcing process to get better results.

    Research Authors

    Darin Stahl, Principal Research Advisor, Info-Tech Research Group

    Darin Stahl, Principal Research Advisor,
    Info-Tech Research Group

    Darin is a Principal Research Advisor within the Infrastructure practice, leveraging 38+ years of experience. His areas of focus include IT operations management, service desk, infrastructure outsourcing, managed services, cloud infrastructure, DRP/BCP, printer management, managed print services, application performance monitoring, managed FTP, and non-commodity servers (zSeries, mainframe, IBM i, AIX, Power PC).

    Troy Cheeseman, Practice Lead, Info-Tech Research Group

    Troy Cheeseman, Practice Lead,
    Info-Tech Research Group

    Troy has over 24 years of experience and has championed large enterprise-wide technology transformation programs, remote/home office collaboration and remote work strategies, BCP, IT DRP, IT operations and expense management programs, international right placement initiatives, and large technology transformation initiatives (M&A). Additionally, he has deep experience working with IT solution providers and technology (cloud) startups.

    Research Contributors

    Rob Salerno, Founder & CTO, Rivit Technology Partners

    Rob Salerno, Founder & CTO, Rivit Technology Partners

    Rob is the Founder and Chief Technology Strategist for Rivit Technology Partners. Rivit is a system integrator that delivers unique IT solutions. Rivit is known for its REVIVE migration strategy which helps companies leave legacy platforms (such as Domino) or move between versions of software. Rivit is the developer of the DCOM Application Archiving solution.

    Bibliography

    Cheshire, Nigel. “Domino v12 Launch Keeps HCL Product Strategy On Track.” Team Studio, 19 July 2021. Web.

    “Is LowCode/NoCode the best platform for you?” Rivit Technology Partners, 15 July 2021. Web.

    McCracken, Harry. “Lotus: Farewell to a Once-Great Tech Brand.” TIME, 20 Nov. 2012. Web.

    Sharwood, Simon. “Lotus Notes refuses to die, again, as HCL debuts Domino 12.” The Register, 8 June 2021. Web.

    Woodie, Alex. “Domino 12 Comes to IBM i.” IT Jungle, 16 Aug. 2021. Web.

    Leverage Web Analytics to Reinforce Your Web Experience Management Strategy

    • Buy Link or Shortcode: {j2store}563|cart{/j2store}
    • member rating overall impact: N/A
    • member rating average dollars saved: N/A
    • member rating average days saved: N/A
    • Parent Category Name: Marketing Solutions
    • Parent Category Link: /marketing-solutions
    • Organizations are unaware of the capabilities of web analytics tools and unsure how to leverage these new technologies to enhance their web experience.
    • Traditional solutions offer only information and data about the activity on the website. It is difficult for organizations to understand the customer motivations and behavioral patterns using the data.
    • In addition, there is an overwhelming number of vendors offering various solutions. Understanding which solution best fits your business needs is crucial to avoid overspending.

    Our Advice

    Critical Insight

    • Understanding organizational goals and business objectives is essential in effectively leveraging web analytics.
    • It is easy to get lost in a sea of expensive web analytical tools. Choosing tools that align with the business objectives will keep the costs of customer acquisition and retention to a minimum.
    • Beyond selection and implementation, leveraging web analytic tools requires commitment from the organization to continuously monitor key KPIs to ensure good customer web experience.

    Impact and Result

    • Understand what web analytic tools are and some key trends in the market space. Learn about top advanced analytic tools that help understand user behavior.
    • Discover top vendors in the market space and some of the top-level features they offer.
    • Understand how to use the metrics to gather critical insights about the website’s use and key initiatives for successful implementation.

    Leverage Web Analytics to Reinforce Your Web Experience Management Strategy Research & Tools

    Leverage Web Analytics to Reinforce Your Web Experience Management Strategy Storyboard – A deck outlining the importance of web analytic tools and how they can be leveraged to meet your business needs.

    This research offers insight into web analytic tools, key trends in the market space, and an introduction to advanced web analytics techniques. Follow our five-step initiative to successfully select and implement web analytics tools and identify which baseline metrics to measure and continuously monitor for best results.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    • Leverage Web Analytics to Reinforce Your Web Experience Management Strategy Storyboard
    [infographic]

    Further reading

    Leverage Web Analytics to Reinforce Your Web Experience Management Strategy

    Web analytics tools are the gateway to understanding customer behavior.

    EXECUTIVE BRIEF

    Analyst Perspective

    In today’s world, users want to consume concise content and information quickly. Websites have a limited time to prove their usefulness to a new user. Content needs to be as few clicks away from the user as possible. Analyzing user behavior using advanced analytics techniques can help website designers better understand their audience.

    Organizations need to implement sophisticated analytics tools to track user data from their website. However, simply extracting data is not enough to understand the user motivation. A successful implementation of a web analytics tool will comprise both understanding what a customer does on the website and why the customer does what they do.

    This research will introduce some fundamental and advanced analytics tools and provide insight into some of the vendors in the market space.

    Photo of Sai Krishna Rajaramagopalan, Research Specialist, Applications − Enterprise Applications, Info-Tech Research Group. Sai Krishna Rajaramagopalan
    Research Specialist, Applications − Enterprise Applications
    Info-Tech Research Group

    Executive Summary

    Your Challenge
    • Web analytics solutions have emerged as applications that provide extensive information and data about users visiting your webpage. However, many organizations are unaware of the capabilities of these tools and unsure how to leverage these new technologies to enhance user experience.
    Common Obstacles
    • Traditional solutions offer information and data about customers’ activity on the website but no insight into their motivations and behavioral patterns.
    • In addition, an overwhelming number of vendors are offering various solutions. Understanding which solution best fits your business needs is crucial to avoid overspending.
    Info-Tech’s Approach
    • This research is aimed to help you understand what web analytic tools are and some key trends in the market space. Learn about top advanced analytic tools that help you understand user behavior. Discover top vendors in the market space and some of the high-level features offered.
    • This research also explains techniques and metrics to gather critical insights about your website’s use and will aid in understanding users’ motivations and patterns and better predict their behavior on the website.

    Info-Tech Insight

    It is easy to get lost in a sea of expensive web analytics tools. Choose tools that align with your business objectives to keep the costs of customer acquisition and retention to a minimum.

    Ensure the success of your web analytics programs by following five simple steps

    1. ORGANIZATIONAL GOALS

    The first key step in implementing and succeeding with web analytics tools is to set clearly defined organizational goals, e.g. improving product sales.

    3. KPI METRICS

    Define key performance indicators (KPIs) that help track the organization’s performance, e.g. number of page visits, conversion rates, bounce rates.

    5. REVIEW

    Continuous improvement is essential to succeed in understanding customers. The world is a dynamic place, and you must constantly revise your organizational goals, business objectives, and KPIs to remain competitive.

    Centerpiece representing the five surrounding steps.

    2. BUSINESS OBJECTIVES

    The next step is to lay out business objectives that help to achieve the organization’s goals, e.g. to increase customer leads, increase customer transactions, increase web traffic.

    4. APPLICATION SELECTION

    Understand the web analytics tool space and which combination of tools and vendors best fits the organization’s goals.

    Web Analytics Introduction

    Understand traditional and advanced tools and their capabilities.

    Understanding web analytics

    • Web analytics is the branch of analytics that deals with the collection, reporting, and analysis of data generated by users visiting and interacting with a website.
    • The purpose of web analytics is to measure user behavior, optimize the website’s user experience and flow, and gain insights that help meet business objectives like increasing conversions and sales.
    • Web analytics allows you to see how your website is performing and how people are acting while on your website. What’s important is what you can do with this knowledge.
    • Data collected through web analytics may include traffic sources, referring sites, page views, paths taken, and conversion rates. The compiled data often forms a part of customer relationship management analytics to facilitate and streamline better business decisions.
    • Having strong web analytics is important in understanding customer behavior and fine-tuning marketing and product development approaches accordingly.
    Example of a web analytics dashboard.

    Why you should leverage web analytics

    Leveraging web analytics allows organizations to better understand their customers and achieve their business goals.

    The global web analytics market size is projected to reach US$5,156.3 million by 2026, from US$2,564 million in 2019, at a CAGR of 10.4% during 2021-2026. (Source: 360 Research Reports, 2021) Of the top 1 million websites with the highest traffic, there are over 3 million analytics technologies used. Google Analytics has the highest market share, with 50.3%. (Source: “Top 1 Million Sites,” BuiltWith, 2022)
    Of the 200 million active websites, 57.3% employ some form of web analytics tool. This trend is expected to grow as more sophisticated tools are readily available at a cheaper cost. (Source: “On the Entire Internet,” BuiltWith, 2022; Siteefy, 2022) A three-month study by Contentsquare showed a 6.9% increase in traffic, 11.8% increase in page views, 12.4% increase in transactions, and 3.6% increase in conversion rates through leveraging web analytics. (Source: Mordor Intelligence, 2022)

    Case Study

    Logo for Ryanair.
    INDUSTRY
    Aviation
    SOURCE
    AT Internet
    Web analytics

    Ryanair is a low-fare airline in Europe that receives nearly all of its bookings via its website. Unhappy with its current web analytics platform, which was difficult to understand and use, Ryanair was looking for a solution that could adapt to its requirements and provide continuous support and long-term collaboration.

    Ryanair chose AT Internet for its intuitive user interface that could effectively and easily manage all the online activity. AT was the ideal partner to work closely with the airline to strengthen strategic decision making over the long term, increase conversions in an increasingly competitive market, and increase transactions on the website.

    Results

    By using AT Internet Web Analytics to improve email campaigns and understand the behavior of website visitors, Ryanair was able to triple click-through rates, increase visitor traffic by 16%, and decrease bounce rate by 18%.

    Arrows denoting increases or decreases in certain metrics: '3x increase in click-through rates', '16% increase in visitor traffic', '18% decrease in bounce rate'.

    Use traditional web analytics tools to understand your consumer

    What does the customer do?
    • Traditional web analytics allows organizations to understand what is happening on their website and what customers are doing. These tools deliver hard data to measure the performance of a website. Some of the data measured through traditional web analytics are:
    • Visit count: The number of visits received by a webpage.
    • Bounce rate: The percentage of visitors that leave the website after only viewing the first page compared to total visitors.
    • Referrer: The previous website that sent the user traffic to a specific website.
    • CTA clicks: The number of times a user clicks on a call to action (CTA) button.
    • Conversion rate: Proportion of users that reach the final outcome of the website.
    Example of a traditional web analytics dashboard.

    Use advanced web analytics techniques to understand your consumer

    Why does the customer do what they do?
    • Traditional web analytic tools fail to explain the motivation of users. Advanced analytic techniques help organizations understand user behavior and measure user satisfaction. The techniques help answer questions like: Why did a user come to a webpage? Why did they leave? Did they find what they were looking for? Some of the advanced tools include:
    • Heatmapping: A visual representation of where the users click, scroll, and move on a webpage.
    • Recordings: A recording of the mouse movement and clicks for the entire duration of a user’s visit.
    • Feedback forms and surveys: Voice of the customer tools allowing users to give direct feedback about websites.
    • Funnel exploration: The ability to visualize the steps users take to complete tasks on your site or app.
    Example of an advanced web analytics dashboard.

    Apply industry-leading techniques to leverage web analytics

    Heatmapping
    • Heatmaps are used to visualize where users move their mouse, click, and scroll in a webpage.
    • Website heatmaps use a warm-to-cold color scheme to indicate user activity, with the warmest color indicating the highest visitor engagement and the coolest indicating the lowest visitor engagement.
    • Organizations can use this tool to evaluate the elements of the website that attract users and identify which sections require improvement to increase user engagement.
    • Website designers can make changes and compare the difference in user interaction to measure the effectiveness of the changes.
    • Scrollmaps help designers understand what the most popular scroll-depth of your webpage is – and that’s usually a prime spot for an important call to action.
    Example of a website with heatmapping overlaid.
    (Source: An example of a heatmap layered with a scrollmap from Crazy Egg, 2020)

    Apply industry-leading techniques to leverage web analytics

    Funneling

    • Funnels are graphical representations of a customer’s journey while navigating through the website.
    • Funnels help organizations identify which webpage users land on and where users drop off.
    • Organizations can capture every user step to find the unique challenges between entry and completion. Identifying what friction stands between browsing product grids and completing a transaction allows web designers to then eliminate it.
    • Designers can use A/B testing to experiment with different design philosophies to compare conversion statistics.
    • Funneling can be expanded to cross-channel analytics by incorporating referral data, cookies, and social media analytics.
    Example of a bar chart created through funneling.

    Apply industry-leading techniques to leverage web analytics

    Session recordings

    • Session recordings are playbacks of users’ interaction with the website on a single session. User interaction can vary between mouse clicks, keyboard input, and mouse scroll.
    • Recordings help organizations understand user motivation and help identify why users undertake certain tasks or actions on the webpage.
    • Playbacks can also be used to see if users are confused anywhere between the landing page and final transaction phase. This way, playbacks further help ensure visitors complete the funneling seamlessly.
    Example of a session recording featuring a line created by the mouse's journey.

    Apply industry-leading techniques to leverage web analytics

    Feedback and microsurveys

    • Feedback can be received directly from end users to help organizations improve the website.
    • Receiving feedback from users can be difficult, since not every user is willing to spend time to submit constructive and detailed feedback. Microsurveys are an excellent alternative.
    • Users can submit short feedback forms consisting of a single line or emojis or thumbs up or down.
    • Users can directly highlight sections of the page about which to submit feedback. This allows designers to quickly pinpoint areas for improvement. Additionally, web designers can play back recordings when feedback is submitted to get a clear idea about the challenges users face.
    Example of a website with a microsurvey in the corner.

    Market Overview

    Choose vendors and tools that best match your business needs.

    Top-level traditional features

    Feature Name

    Description

    Visitor Count Tracking Counts the number of visits received by a website or webpage.
    Geographic Analytics Uses location information to enable the organization to provide location-based services for various demographics.
    Conversion Tracking Measures the proportion of users that complete a certain task compared to total number of users.
    Device and Browser Analytics Captures and summarizes device and browser information.
    Bounce and Exit Tracking Calculates exit rate and bounce rate on a webpage.
    CTA Tracking Measures the number of times users click on a call to action (CTA) button.
    Audience Demographics Captures, analyzes, and displays customer demographic/firmographic data from different channels.
    Aggregate Traffic Reporting Works backward from a conversion or other key event to analyze the differences, trends, or patterns in the paths users took to get there.
    Social Media Analytics Captures information on social signals from popular services (Twitter, Facebook, LinkedIn, etc.).

    Top-level advanced features

    Feature Name

    Description

    HeatmappingShows where users have clicked on a page and how far they have scrolled down a page or displays the results of eye-tracking tests through the graphical representation of heatmaps.
    Funnel ExplorationVisualizes the steps users take to complete tasks on your site or app.
    A/B TestingEnables you to test the success of various website features.
    Customer Journey ModellingEffectively models and displays customer behaviors or journeys through multiple channels and touchpoints.
    Audience SegmentationCreates and analyzes discrete customer audience segments based on user-defined criteria or variables.
    Feedback and SurveysEnables users to give feedback and share their satisfaction and experience with website designers.
    Paid Search IntegrationIntegrates with popular search advertising services (i.e. AdWords) and can make predictive recommendations around areas like keywords.
    Search Engine OptimizationProvides targeted recommendations for improving and optimizing a page for organic search rankings (i.e. via A/B testing or multivariate testing).
    Session RecordingRecords playbacks of users scrolling, moving, u-turning, and rage clicking on your site.

    Evaluate software category leaders using SoftwareReviews’ vendor rankings and awards

    Logo for SoftwareReviews.
    Sample of SoftwareReviews' The Data Quadrant. The Data Quadrant is a thorough evaluation and ranking of all software in an individual category to compare platforms across multiple dimensions.

    Vendors are ranked by their Composite Score, based on individual feature evaluations, user satisfaction rankings, vendor capability comparisons, and likeliness to recommend the platform.

    Sample of SoftwareReviews' The Emotional Footprint. The Emotional Footprint is a powerful indicator of overall user sentiment toward the relationship with the vendor, capturing data across five dimensions.

    Vendors are ranked by their Customer Experience (CX) Score, which combines the overall Emotional Footprint rating with a measure of the value delivered by the solution.

    Speak with category experts to dive deeper into the vendor landscape

    Logo for SoftwareReviews.
    Fact-based reviews of business software from IT professionals. Top-tier data quality backed by a rigorous quality assurance process. CLICK HERE to ACCESS

    Comprehensive software reviews
    to make better IT decisions

    We collect and analyze the most detailed reviews on enterprise software from real users to give you an unprecedented view into the product and vendor before you buy.

    Product and category reports with state-of-the-art data visualization. User-experience insight that reveals the intangibles of working with a vendor.

    SoftwareReviews is powered by Info-Tech

    Technology coverage is a priority for Info-Tech and SoftwareReviews provides the most comprehensive unbiased data on today’s technology. Combined with the insight of our expert analysts, our members receive unparalleled support in their buying journey.

    Top vendors in the web analytics space

    Logo for Google Analytics. Google Analytics provides comprehensive traditional analytics tools, free of charge, to understand the customer journey and improve marketing ROI. Twenty-four percent of all web analytical tools used on the internet are provided by Google analytics.
    Logo for Hotjar. Hotjar is a behavior analytics and product experience insights service that helps you empathize with and understand your users through their feedback via tools like heatmaps, session recordings, and surveys. Hotjar complements the data and insights you get from traditional web analytics tools like Google Analytics.
    Logo for Crazy Egg. Crazy Egg is a website analytics tool that helps you optimize your site to make it more user-friendly, more engaging, and more conversion-oriented. It does this through heatmaps and A/B testing, which allow you to see how people are interacting with your site.
    Logo for Amplitude Analytics. Amplitude Analytics provides intelligent insight into customer behavior. It offers basic functionalities like measuring conversion rate and engagement metrics and also provides more advanced tools like customer journey maps and predictive analytics capabilities through AI.

    Case Study

    Logo for Miller & Smith.
    INDUSTRY
    Real Estate
    SOURCE
    Crazy Egg

    Heatmaps and playback recordings

    Challenge

    Miller & Smith had just redesigned their website, but the organization wanted to make sure it was user-friendly as well as visually appealing. They needed an analytics platform that could provide information about where visitors were coming from and measure the effectiveness of the marketing campaigns.

    Solution

    Miller & Smith turned to Crazy Egg to obtain visual insights and track user behavior. They used heatmaps and playback recordings to see user activity within webpages and pinpoint any issues with user interface. In just a few weeks, Miller & Smith gained valuable data to work with: the session recordings helped them understand how users were navigating the site, and the heatmaps allowed them to see where users were clicking – and what they were skipping.

    Results

    Detailed reports generated by the solution allowed Miller & Smith team to convince key stakeholders and implement the changes easily. They were able to pinpoint what changes needed to be made and why these changes would improve their experience.

    Within few weeks, the bounce rate improved by 7.5% and goal conversion increased by 8.5% over a similar period the previous year.

    Operationalizing Web Analytics Tools

    Execute initiatives for successful implementation.

    Ensure success of your web analytics programs by following five simple steps

    1. ORGANIZATIONAL GOALS

    The first key step in implementing and succeeding with web analytics tools is to set clearly defined organizational goals, e.g. improving product sales.

    3. KPI METRICS

    Define key performance indicators (KPIs) that help track the organization’s performance, e.g. number of page visits, conversion rates, bounce rates.

    5. REVIEW

    Continuous improvement is essential to succeed in understanding customers. The world is a dynamic place, and you must constantly revise your organizational goals, business objectives, and KPIs to remain competitive.

    Centerpiece representing the five surrounding steps.

    2. BUSINESS OBJECTIVES

    The next step is to lay out business objectives that help to achieve the organization’s goals, e.g. to increase customer leads, increase customer transactions, increase web traffic.

    4. APPLICATION SELECTION

    Understand the web analytics tool space and which combination of tools and vendors best fits the organization’s goals.

    1.1 Understand your organization’s goals

    30 minutes

    Output: Organization’s goal list

    Materials: Whiteboard, Markers

    Participants: Core project team

    1. Identify the key organizational goals for both the short term and the long term.
    2. Arrange the goals in descending order of priority.

    Example table of goals ranked by priority and labeled short or long term.

    1.2 Align business objectives with organizational goals

    30 minutes

    Output: Business objectives

    Materials: Whiteboard, Markers

    Participants: Core project team

    1. Identify the key business objectives that help attain organization goals.
    2. Match each business objective with the corresponding organizational goals it helps achieve.
    3. Arrange the objectives in descending order of priority.

    Example table of business objectives ranked by priority and which organization goal they're linked to.

    Establish baseline metrics

    Baseline metrics will be improved through:

    1. Efficiently using website elements and CTA button placement
    2. Reducing friction between the landing page and end point
    3. Leveraging direct feedback from users to continuously improve customer experience

    1.3 Establish baseline metrics that you intend to improve via your web analytics tools

    30 minutes

    Example table with metrics, each with a current state and goal state.

    Accelerate your software selection project

    Vendor selection projects often demand extensive and unnecessary documentation.

    Software Selection Insight

    Balance the effort-to-information ratio required for a business impact assessment to keep stakeholders engaged. Use documentation that captures the key data points and critical requirements without taking days to complete. Stakeholders are more receptive to formal selection processes that are friction free.

    The Software Selection Workbook

    Work through the straightforward templates that tie to each phase of the Rapid Application Selection Framework, from assessing the business impact to requirements gathering.

    Sample of the Software Selection Workbook deliverable.

    The Vendor Evaluation Workbook

    Consolidate the vendor evaluation process into a single document. Easily compare vendors as you narrow the field to finalists.

    Sample of the Vendor Evaluation Workbook deliverable.

    The Guide to Software Selection: A Business Stakeholder Manual

    Quickly explain the Rapid Application Selection Framework to your team while also highlighting its benefits to stakeholders.

    Sample of the Guide to Software Selection: A Business Stakeholder Manual deliverable.

    Revisit the metrics you identified and revise your goals

    Track the post-deployment results, compare the metrics, and set new targets for the next fiscal year.

    Example table of 'Baseline Website Performance Metrics' with the column 'Revised Target' highlighted.

    Related Info-Tech Research

    Stock image of two people going over a contract. Modernize Your Corporate Website to Drive Business Value

    Drive higher user satisfaction and value through UX-driven websites.

    Stock image of a person using the cloud on their smartphone. Select and Implement a Web Experience Management Solution

    Your website is your company’s face to the world: select a best-of-breed platform to ensure you make a rock-star impression with your prospects and customers!

    Stock image of people studying analytics. Create an Effective Web Redesign Strategy

    Ninety percent of web redesign projects, executed without an effective strategy, fail to accomplish their goals.

    Bibliography

    "11 Essential Website Data Factors and What They Mean." CivicPlus, n.d. Accessed 26 July 2022.

    “Analytics Usage Distribution in the Top 1 Million Sites.” BuiltWith, 1 Nov. 2022. Accessed 26 July 2022.

    "Analytics Usage Distribution on the Entire Internet." BuiltWith, 1 Nov. 2022. Accessed 26 July 2022.

    Bell, Erica. “How Miller and Smith Used Crazy Egg to Create an Actionable Plan to Improve Website Usability.” Crazy Egg, n.d. Accessed 26 July 2022.

    Brannon, Jordan. "User Behavior Analytics | Enhance The Customer Journey." Coalition Technologies, 8 Nov 2021. Accessed 26 July 2022.

    Cardona, Mercedes. "7 Consumer Trends That Will Define The Digital Economy In 2021." Adobe Blog, 7 Dec 2020. Accessed 26 July 2022.

    “The Finer Points.“ Analytics Features. Google Marketing Platform, 2022. Accessed 26 July 2022.

    Fitzgerald, Anna. "A Beginner’s Guide to Web Analytics." HubSpot, 21 Sept 2022. Accessed 26 July 2022.

    "Form Abandonment: How to Avoid It and Increase Your Conversion Rates." Fullstory Blog, 7 April 2022. Accessed 26 July 2022.

    Fries, Dan. "Plug Sales Funnel Gaps by Identifying and Tracking Micro-Conversions." Clicky Blog, 9 Dec 2019. Accessed 7 July 2022.

    "Funnel Metrics in Saas: What to Track and How to Improve Them?" Userpilot Blog, 23 May 2022. Accessed 26 July 2022.

    Garg, Neha. "Digital Experimentation: 3 Key Steps to Building a Culture of Testing." Contentsquare, 21 June 2021. Accessed 26 July 2022.

    “Global Web Analytics Market Size, Status and Forecast 2021-2027.” 360 Research Reports, 25 Jan. 2021. Web.

    Hamilton, Stephanie. "5 Components of Successful Web Analytics." The Daily Egg, 2011. Accessed 26 July 2022.

    "Hammond, Patrick. "Step-by-Step Guide to Cohort Analysis & Reducing Churn Rate." Amplitude, 15 July 2022. Accessed 26 July 2022.

    Hawes, Carry. "What Is Session Replay? Discover User Pain Points With Session Recordings." Dynatrace, 20 Dec 2021. Accessed 26 July 2022.

    Huss, Nick. “How Many Websites Are There in the World?” Siteefy, 8 Oct. 2022. Web.

    Nelson, Hunter. "Establish Web Analytics and Conversion Tracking Foundations Using the Google Marketing Platform.” Tortoise & Hare Software, 29 Oct 2022. Accessed 26 July 2022.

    "Product Analytics Vs Product Experience Insights: What’s the Difference?" Hotjar, 14 Sept 2021. Accessed 26 July 2022.

    “Record and watch everything your visitors do." Inspectlet, n.d. Accessed 26 July 2022.

    “Ryanair: Using Web Analytics to Manage the Site’s Performance More Effectively and Improve Profitability." AT Internet, 1 April 2020. Accessed 26 July 2022.

    Sibor, Vojtech. "Introducing Cross-Platform Analytics.” Smartlook Blog, 5 Nov 2022. Accessed 26 July 2022.

    "Visualize Visitor Journeys Through Funnels.” VWO, n.d. Accessed 26 July 2022.

    "Web Analytics Market Share – Growth, Trends, COVID-19 Impact, and Forecasts (2022-2027)." Mordor Intelligence, 2022. Accessed 26 July 2022.

    “What is the Best Heatmap Tool for Real Results?” Crazy Egg, 27 April 2020. Web.

    "What Is Visitor Behavior Analysis?" VWO, 2022. Accessed 26 July 2022.

    Zheng, Jack G., and Svetlana Peltsverger. “Web Analytics Overview.” IGI Global, 2015. Accessed 26 July 2022.

    Info-Tech Quarterly Research Agenda Outcomes Q2-Q3 2023

    • Buy Link or Shortcode: {j2store}297|cart{/j2store}
    • member rating overall impact: N/A
    • member rating average dollars saved: N/A
    • member rating average days saved: N/A
    • Parent Category Name: IT Strategy
    • Parent Category Link: /it-strategy

    At Info-Tech, we take pride in our research and have established the most rigorous publication standards in the industry. However, we understand that engaging with all our analysts to gauge the future may not always be possible. Hence, we have curated some compelling recently published research along with forthcoming research insights to assist you in navigating the next quarter.

    Our Advice

    Critical Insight

    We offer a quarterly Research Agenda Outcomes deck that thoroughly summarizes our recently published research, supplying decision makers with valuable insights and best practices to make informed and effective decisions. Our research is supported by our team of seasoned analysts with decades of experience in the IT industry.

    By leveraging our research, you can stay updated with the latest trends and technologies, giving you an edge over the competition and ensuring the optimal performance of your IT department. This way, you can make confident decisions that lead to remarkable success and improved outcomes.

    Impact and Result

    • Enhance preparedness for future market trends and developments: Keep up to date with the newest trends and advancements in the IT sector to be better prepared for the future.
    • Enhance your decision making: Acquire valuable information and insights to make better-informed, confident decisions.
    • Promote innovation: Foster creativity, explore novel perspectives, drive innovation, and create new products or services.

    Info-Tech Quarterly Research Agenda Outcomes Q2/Q3 2023 Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Info-Tech Quarterly Research Agenda Q3 2023 Deck – An overview of our Research Agenda Outcome for Q2 and Q3 of 2023.

    A guide to our top research published to date for 2023 (Q2/Q3).

    • Info-Tech Quarterly Research Agenda Outcomes for Q2/Q3 2023
    [infographic]

    Further reading

    Featured Research Projects 2023 (Q2/Q3)

    “Here are my selections for the top research projects of the last quarter.”

    Photo of Gord Harrison, Head of Research & Advisory, Info-Tech Research Group.

    Gord Harrison
    Head of Research & Advisory
    Info-Tech Research Group

    CIO

    01
    Build Your Generative AI Roadmap

    Generative AI is here, and it's time to find its best uses – systematically and responsibly.

    02
    CIO Priorities 2023

    Engage cross-functional leadership to seize opportunity while protecting the organization from volatility.

    03
    Build an IT Risk Taxonomy

    If integrated risk is your destination, your IT risk taxonomy is the road to get you there.

    04
    Navigate the Digital ID Ecosystem to Enhance Customer Experience

    Beyond the hype: How it can help you become more customer-focused?

    05
    Effective IT Communications

    Generative AI is here, and it's time to find its best uses – systematically and responsibly.

    06
    Develop a Targeted Flexible Work Program for IT

    Select flexible work options that balance organizational and employee needs to drive engagement and improve attraction and retention.

    07
    Effectively Manage CxO Relations

    Make relationship management a daily habit with a personalized action plan.

    08
    Establish High-Value IT Performance Dashboards and Metrics

    Spend less time struggling with visuals and more time communicating about what matters to your executives.

    Applications

    09
    Build Your Enterprise Application Implementation Playbook

    Your implementation doesn't start with technology but with an effective plan that the team can align on.

    10
    Develop Your Value-First Business Process Automation Strategy

    As you scale your business automations, focus on what matters most.

    11
    Manage Requirements in an Agile Environment

    Agile and requirements management are complementary, not competitors.

    Security

    12
    Assess Your Cybersecurity Insurance Policy

    Adapt to changes in the cyber insurance market.

    13
    Design and Implement a Business-Aligned Security Program

    Focus first on business value.

    Infrastructure & Operations

    14
    Automate IT Asset Data Collection

    Acquire and use discovery tools wisely to populate, update, and validate the data in your ITAM database.

    Industry | Retail

    15
    Leveraging AI to Create Meaningful Insights and Visibility in Retail

    AI prominence across the enterprise value chain.

    Industry | Education

    16
    Understand the Implications of Generative AI in Education

    Bans aren't the answer, but what is?

    Industry | Wholesale

    17
    Wholesale Industry Business Reference Architecture

    Business capability maps, value streams, and strategy maps for the wholesale industry.

    Industry | Retail Banking

    18
    Mainframe Modernization for Retail Banking

    A strategy for modernizing mainframe systems to meet the needs of modern retail banking.

    Industry | Utilities

    19
    Data Analytics Use Cases for Utilities

    Building upon the collective wisdom for the art of the possible.

    Build Your Generative AI Roadmap

    Generative AI is here, and it's time to find its best uses – systematically and responsibly.

    CIO
    Strategy & Governance

    Photo of Bill Wong, Principal Research Director, Info-Tech Research Group.

    Bill Wong
    Principal Research Director

    Download this research or book an analyst call on this topic

    Sample of the 'Build Your Generative AI Roadmap' research.

    Sample of the 'Build Your Generative AI Roadmap' research.

    Logo for Info-Tech.

    CIO Priorities 2023

    Engage cross-functional leadership to seize opportunity while protecting the organization from volatility.

    CIO
    Strategy & Governance

    Photo of Brian Jackson, Principal Research Director, Info-Tech Research Group.

    Brian Jackson
    Principal Research Director

    Download this report or book an analyst call on this topic

    Sample of the 'CIO Priorities 2023' report.

    Sample of the 'CIO Priorities 2023' report.

    Logo for Info-Tech.

    Build an IT Risk Taxonomy

    If integrated risk is your destination, your IT risk taxonomy is the road to get you there.

    CIO
    Strategy & Governance

    Photo of Donna Bales, Principal Research Director, Info-Tech Research Group.

    Donna Bales
    Principal Research Director

    Download this research or book an analyst call on this topic

    Sample of the 'Build an IT Risk Taxonomy' research.

    Sample of the 'Build an IT Risk Taxonomy' research.

    Logo for Info-Tech.

    Navigate the Digital ID Ecosystem to Enhance Customer Experience

    Beyond the hype: How it can help you become more customer-focused?

    CIO
    Strategy & Governance

    Photo of Manish Jain, Principal Research Director, Info-Tech Research Group.

    Manish Jain
    Principal Research Director

    Download this research or book an analyst call on this topic

    Sample of the 'Navigate the Digital ID Ecosystem to Enhance Customer Experience' research.

    Sample of the 'Navigate the Digital ID Ecosystem to Enhance Customer Experience' research.

    Logo for Info-Tech.

    Effective IT Communications

    Empower IT employees to communicate well with any stakeholder across the organization.

    CIO
    People & Leadership

    Photo of Brittany Lutes, Research Director, Info-Tech Research Group.

    Brittany Lutes
    Research Director

    Photo of Diana MacPherson, Senior Research Analyst, Info-Tech Research Group.

    Diana MacPherson
    Senior Research Analyst

    Download this research or book an analyst call on this topic

    Effective IT Communications' research.

    Sample of the 'Effective IT Communications' research.

    Logo for Info-Tech.

    Develop a Targeted Flexible Work Program for IT

    Select flexible work options that balance organizational and employee needs to drive engagement and improve attraction and retention.

    CIO
    People & Leadership

    Photo of Jane Kouptsova, Research Director, Info-Tech Research Group.

    Jane Kouptsova
    Research Director

    Download this research or book an analyst call on this topic

    Sample of the 'Develop a Targeted Flexible Work Program for IT' research.

    Sample of the 'Develop a Targeted Flexible Work Program for IT' research.

    Logo for Info-Tech.

    Effectively Manage CxO Relations

    Make relationship management a daily habit with a personalized action plan.

    CIO
    Value & Performance

    Photo of Mike Tweedle, Practice Lead, Info-Tech Research Group.

    Mike Tweedle
    Practice Lead

    Download this research or book an analyst call on this topic

    Sample of the 'Effectively Manage CxO Relations' research.

    Sample of the 'Effectively Manage CxO Relations' research.

    Logo for Info-Tech.

    Establish High-Value IT Performance Dashboards and Metrics

    Spend less time struggling with visuals and more time communicating about what matters to your executives.

    CIO
    Value & Performance

    Photo of Diana MacPherson, Senior Research Analyst, Info-Tech Research Group.

    Diana MacPherson
    Senior Research Analyst

    Download this research or book an analyst call on this topic

    Sample of the 'Establish High-Value IT Performance Dashboards and Metrics' research.

    Sample of the 'Establish High-Value IT Performance Dashboards and Metrics' research.

    Logo for Info-Tech.

    Build Your Enterprise Application Implementation Playbook

    Your implementation doesn't start with technology but with an effective plan that the team can align on.

    Applications
    Business Processes

    Photo of Ricardo de Oliveira, Research Director, Info-Tech Research Group.

    Ricardo de Oliveira
    Research Director

    Download this research or book an analyst call on this topic

    Sample of the 'Build Your Enterprise Application Implementation Playbook' research.

    Sample of the 'Build Your Enterprise Application Implementation Playbook' research.

    Logo for Info-Tech.

    Develop Your Value-First Business Process Automation Strategy

    As you scale your business automations, focus on what matters most.

    Applications
    Business Processes

    Photo of Andrew Kum-Seun, Research Director, Info-Tech Research Group.

    Andrew Kum-Seun
    Research Director

    Download this research or book an analyst call on this topic

    Sample of the 'Develop Your Value-First Business Process Automation Strategy' research.

    Sample of the 'Develop Your Value-First Business Process Automation Strategy' research.

    Logo for Info-Tech.

    Manage Requirements in an Agile Environment

    Agile and requirements management are complementary, not competitors.

    Applications
    Application Development

    Photo of Vincent Mirabelli, Principal Research Director, Info-Tech Research Group.

    Vincent Mirabelli
    Principal Research Director

    Download this research or book an analyst call on this topic

    Sample of the 'Manage Requirements in an Agile Environment' research.

    Sample of the 'Manage Requirements in an Agile Environment' research.

    Logo for Info-Tech.

    Assess Your Cybersecurity Insurance Policy

    Adapt to changes in the cyber insurance market.

    Security
    Security Risk, Strategy & Governance

    Photo of Logan Rohde, Senior Research Analyst, Info-Tech Research Group.

    Logan Rohde
    Senior Research Analyst

    Download this research or book an analyst call on this topic

    Sample of the 'Assess Your Cybersecurity Insurance Policy' research.

    Sample of the 'Assess Your Cybersecurity Insurance Policy' research.

    Logo for Info-Tech.

    Design and Implement a Business-Aligned Security Program

    Focus first on business value.

    Security
    Security Risk, Strategy & Governance

    Photo of Michel Hébert, Research Director, Info-Tech Research Group.

    Michel Hébert
    Research Director

    Download this research or book an analyst call on this topic

    Sample of the 'Design and Implement a Business-Aligned Security Program' research.

    Sample of the 'Design and Implement a Business-Aligned Security Program' research.

    Logo for Info-Tech.

    Automate IT Asset Data Collection

    Acquire and use discovery tools wisely to populate, update, and validate the data in your ITAM database.

    Infrastructure & Operations
    I&O Process Management

    Photo of Andrew Sharp, Research Director, Info-Tech Research Group.

    Andrew Sharp
    Research Director

    Download this research or book an analyst call on this topic

    Sample of the 'Automate IT Asset Data Collection' research.

    Sample of the 'Automate IT Asset Data Collection' research.

    Logo for Info-Tech.

    Leveraging AI to Create Meaningful Insights and Visibility in Retail

    AI prominence across the enterprise value chain.

    Industry Coverage
    Retail

    Photo of Rahul Jaiswal, Principal Research Director, Info-Tech Research Group.

    Rahul Jaiswal
    Principal Research Director

    Download this research or book an analyst call on this topic

    Sample of the 'Leveraging AI to Create Meaningful Insights and Visibility in Retail' research.

    Sample of the 'Leveraging AI to Create Meaningful Insights and Visibility in Retail' research.

    Logo for Info-Tech.

    Understand the Implications of Generative AI in Education

    Bans aren't the answer, but what is?

    Industry Coverage
    Education

    Photo of Mark Maby, Research Director, Info-Tech Research Group.

    Mark Maby
    Research Director

    Download this research or book an analyst call on this topic

    Sample of the 'Understand the Implications of Generative AI in Education' research.

    Sample of the 'Understand the Implications of Generative AI in Education' research.

    Logo for Info-Tech.

    Wholesale Industry Business Reference Architecture

    Business capability maps, value streams, and strategy maps for the wholesale industry.

    Industry Coverage
    Wholesale

    Photo of Rahul Jaiswal, Principal Research Director, Info-Tech Research Group.

    Rahul Jaiswal
    Principal Research Director

    Download this research or book an analyst call on this topic

    Sample of the 'Wholesale Industry Business Reference Architecture' research.

    Sample of the 'Wholesale Industry Business Reference Architecture' research.

    Logo for Info-Tech.

    Mainframe Modernization for Retail Banking

    A strategy for modernizing mainframe systems to meet the needs of modern retail banking.

    Industry Coverage
    Retail Banking

    Photo of David Tomljenovic, Principal Research Director, Info-Tech Research Group.

    David Tomljenovic
    Principal Research Director

    Download this research or book an analyst call on this topic

    Sample of the 'Mainframe Modernization for Retail Banking' research.

    Sample of the 'Mainframe Modernization for Retail Banking' research.

    Logo for Info-Tech.

    Data Analytics Use Cases for Utilities

    Building upon the collective wisdom for the art of the possible.

    Industry Coverage
    Utilities

    Photo of Jing Wu, Principal Research Director, Info-Tech Research Group.

    Jing Wu
    Principal Research Director

    Download this research or book an analyst call on this topic

    Sample of the 'Data Analytics Use Cases for Utilities' research.

    Sample of the 'Data Analytics Use Cases for Utilities' research.

    Sneak Peaks: Research coming in next quarter!

    “Next quarter we have a big lineup of reports and some great new research!”

    Photo of Gord Harrison, Head of Research & Advisory, Info-Tech Research Group.

    Gord Harrison
    Head of Research & Advisory
    Info-Tech Research Group

    1. Build MLOps and Engineering for AI and ML

      Enabling you to develop your Engineering and ML Operations to support your current & planned use cases for AI and ML.
    2. Leverage Gen AI to Improve Your Test Automation Strategy

      Enabling you to embed Gen AI to assist your team during testing broader than Gen AI compiling code.
    3. Make Your IT Financial Data Accessible, Reliable, and Usable

      This project will provide a recipe for bringing IT's financial data to a usable state through a series of discovery, standardization, and policy-setting actions.
    4. Implement Integrated AI Governance

      Enabling you to implement best-practice governance principles when implementing Gen AI.
    5. Develop Exponential IT Capabilities

      Enabling you to understand and develop your strategic Exponential IT capabilities.
    6. Build Your AI Strategy and Roadmap

      This project will provide step-by-step guidance in development of your AI strategy with an AI strategy exemplar.
    7. Priorities for Data Leaders in 2024 and Beyond

      This report will detail the top five challenges expected in the upcoming year and how you as the CDAO can tackle them.
    8. Deploy AIOps More Effectively

      This research is designed to assess the process maturity of your IT operations and help identify pain pains and opportunities for AI deployment within your IT operations.
    9. Design Your Edge Computing Architecture

      This research will provide deployment guidelines and roadmap to address your edge computing needs.
    10. Manage Change in the AI-Enabled Enterprise

      Managing change is complex with the disruptive nature of emerging tech like AI. This research will assist you from an organizational change perspective.
    11. Assess the Security and Privacy Impacts of Your AI Vendors

      This research will allow you to enhance transparency, improve risk management, and ensure the security and privacy of data when working with AI vendors.
    12. Prepare Your Board for AI Disruption

      This research will arm you with tools to educate your board on the impact of Gen AI, addressing the potential risks and the potential benefits.

    Info-Tech Research Leadership Team

    “We have a world-class team of experts focused on providing practical, cutting-edge IT research and advice.”

    Photo of Gord Harrison, Head of Research & Advisory, Info-Tech Research Group.

    Gord Harrison
    Head of Research & Advisory
    Info-Tech Research Group

    Photo of Jack Hakimian, Senior Vice President, Research Development, Info-Tech Research Group.

    Jack Hakimian
    Senior Vice President
    Research Development

    Photo of Aaron Shum, Vice President, Security & Privacy Research, Info-Tech Research Group.

    Aaron Shum
    Vice President
    Security & Privacy Research

    Photo of Larry Fretz, Vice President, Industry Research, Info-Tech Research Group.

    Larry Fretz
    Vice President
    Industry Research

    Photo of Mark Tauschek, Vice President, Research Fellowships, Info-Tech Research Group.

    Mark Tauschek
    Vice President
    Research Fellowships

    Photo of Tom Zehren, Chief Product Officer, Info-Tech Research Group.

    Tom Zehren
    Chief Product Officer

    Photo of Rick Pittman, Vice President, Advisory Quality & Delivery, Info-Tech Research Group.

    Rick Pittman
    Vice President
    Advisory Quality & Delivery

    Photo of Nora Fisher, Vice President, Shared Services, Info-Tech Research Group.

    Nora Fisher
    Vice President
    Shared Services

    Photo of Becca Mackey, Vice President, Workshops, Info-Tech Research Group.

    Becca Mackey
    Vice President
    Workshops

    Photo of Geoff Nielson, Senior Vice President, Global Services & Delivery, Info-Tech Research Group.

    Geoff Nielson
    Senior Vice President
    Global Services & Delivery

    Photo of Brett Rugroden, Senior Vice President, Global Market Programs, Info-Tech Research Group.

    Brett Rugroden
    Senior Vice President
    Global Market Programs

    Photo of Hannes Scheidegger, Senior Vice President, Global Public Sector, Info-Tech Research Group.

    Hannes Scheidegger
    Senior Vice President
    Global Public Sector

    About Info-Tech Research Group

    Info-Tech Research Group produces unbiased and highly relevant research to help leaders make strategic, timely, and well-informed decisions. We partner closely with your teams to provide everything they need, from actionable tools to analyst guidance, ensuring they deliver measurable results for the organization.

    Sample of the IT Management & Governance Framework.

    Drive Measurable Results

    Our world-class leadership team is continually focused on building disruptive research and products that drive measurable results and save money.

    Info-Tech logo.

    Better Research Than Anyone

    Our team of experts is composed of the optimal mix of former CIOs, CISOs, PMOs, and other IT leaders and IT and management consultants as well as academic researchers and statisticians.

    Dramatically Outperform Your Peers

    Leverage Industry Best Practices

    We enable over 30,000 members to share their insights and best practices that you can use by having direct access to over 100 analysts as an extension of your team.

    Become an Info-Tech influencer:

    • Help shape our research by talking with our analysts.
    • Discuss the challenges, insights, and opportunities in your chosen areas.
    • Suggest new topic ideas for upcoming research cycles.

    Contact
    Jack Hakimian
    jhakimian@infotech.com

    We interview hundreds of experts and practitioners to help ensure our research is practical and focused on key member challenges.

    Why participate in expert interviews?

    • Discuss market trends and stay up to date.
    • Influence Info-Tech's research direction with your practical experience.
    • Preview our analysts' perspectives and preliminary research.
    • Build on your reputation as a thought leader and research contributor.
    • See your topic idea transformed into practical research.

    Thank you!

    Join us at our webinars to discuss more topics.

    For information on Info-Tech's products and services and to participate in our research process, please contact:

    Jack Hakimian
    jhakimian@infotech.com

    Effectively Acquire Infrastructure Services

    • Buy Link or Shortcode: {j2store}467|cart{/j2store}
    • member rating overall impact: 9.6/10 Overall Impact
    • member rating average dollars saved: $26,627 Average $ Saved
    • member rating average days saved: 12 Average Days Saved
    • Parent Category Name: Data Center & Facilities Optimization
    • Parent Category Link: /data-center-and-facilities-optimization
    • Most organizations are good at procuring IT products, but few are truly good at acquiring infrastructure services.
    • The lack of expertise in acquiring services is problematic – not only is the acquisition process for services more complex, but it also often has high stakes with large deal sizes, long-term contracts, and high switching costs.

    Our Advice

    Critical Insight

    • Don’t treat infrastructure service acquisitions lightly. Not only are failure rates high, but the stakes are high as well.
    • Make sure your RFP strategy aligns with your deal value. Large deals, characterized by high monthly spend, high criticality to the organization, and high switching costs, warrant a more thorough and lengthy planning period and RFP process.
    • Word your RFP carefully and do your due diligence when reviewing SLAs. Make sure your RFP will help you understand what the vendor’s standard offerings are and don’t treat your service level agreements like an open negotiation. The vendor’s standard offerings will be your most reliable options.

    Impact and Result

    • Follow this blueprint to avoid common pitfalls and navigate the tricky business of acquiring infrastructure services.
    • This blueprint will provide step-by-step guidance from assessing your acquisition goals to transitioning your service. Make sure you do the due diligence required to acquire the best service for your needs.

    Effectively Acquire Infrastructure Services Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should follow the blueprint to effectively acquire infrastructure services, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Develop the procurement strategy and process

    Kick off an acquisition by establishing acquisition goals, validating the decision to acquire a service, and structuring an acquisition approach. There are several RFP approaches and strategies – evaluate the options and develop one that aligns with the nature of the acquisition.

    • Effectively Acquire Infrastructure Services – Phase 1: Develop the Procurement Strategy and Process

    2. Assess requirements and build the RFP

    A solid RFP is critical to the success of this project. Assess the current and future requirements, examine the characteristics of an effective RFP, and develop an RFP.

    • Effectively Acquire Infrastructure Services – Phase 2: Assess Requirements and Build the RFP
    • Infrastructure Service RFP Template

    3. Manage vendor questions and select the vendor

    Manage the activities surrounding vendor questions and score the RFP responses to select the best-fit solution.

    • Effectively Acquire Infrastructure Services – Phase 3: Manage Vendor Questions and Select the Vendor
    • Vendor Question Organizer Template
    • Infrastructure Outsourcing RFP Scoring Tool

    4. Manage the contract, transition, and vendor

    Perform due diligence in reviewing the SLAs and contract before signing. Plan to transition the service into the environment and manage the vendor on an ongoing basis for a successful partnership.

    • Effectively Acquire Infrastructure Services – Phase 4: Manage the Contract, Transition, and Vendor
    • Service Acquisition Planning and Tracking Tool
    • Vendor Management Template
    [infographic]

    Workshop: Effectively Acquire Infrastructure Services

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Develop the Procurement Strategy and Process

    The Purpose

    Establish procurement goals and success metrics.

    Develop a projected acquisition timeline.

    Establish the RFP approach and strategy.

    Key Benefits Achieved

    Defined acquisition approach and timeline.

    Activities

    1.1 Establish your acquisition goals.

    1.2 Establish your success metrics.

    1.3 Develop a projected acquisition timeline.

    1.4 Establish your RFP process and refine your RFP timeline.

    Outputs

    Acquisition goals

    Success metrics

    Acquisition timeline

    RFP strategy and approach

    2 Gather Service Requirements

    The Purpose

    Gather requirements for services to build into the RFP.

    Key Benefits Achieved

    Gathered requirements.

    Activities

    2.1 Assess the current state.

    2.2 Evaluate service requirements and targets.

    2.3 Assess the gap and validate the service acquisition.

    2.4 Define requirements to input into the RFP.

    Outputs

    Current State Assessment

    Service requirements

    Validation of services being acquired and key processes that may need to change

    Requirements to input into the RFP

    3 Develop the RFP

    The Purpose

    Build the RFP.

    Key Benefits Achieved

    RFP development.

    Activities

    3.1 Build the RFP requirement section.

    3.2 Develop the rest of the RFP.

    Outputs

    Service requirements input into the RFP

    Completed RFP

    4 Review RFP Responses and Select a Vendor (Off-Site)

    The Purpose

    Review RFP responses to select the best solution for the acquisition.

    Key Benefits Achieved

    Vendor selected.

    Activities

    4.1 Manage vendor questions regarding the RFP.

    4.2 Review RFP responses and shortlist the vendors.

    4.3 Conduct additional due diligence on the vendors.

    4.4 Select a vendor.

    Outputs

    Managed RFP activities

    Imperceptive scoring of RFP responses and ranking of vendors

    Additional due diligence and further questions for the vendor

    Selected vendor

    Application Maintenance

    • Buy Link or Shortcode: {j2store}30|cart{/j2store}
    • Related Products: {j2store}30|crosssells{/j2store}
    • member rating overall impact: 10.0/10
    • member rating average dollars saved: N/A
    • member rating average days saved: N/A
    • Parent Category Name: Applications
    • Parent Category Link: /applications

    The challenge

    • If you work with application maintenance or operations teams that handle the "run" of your applications, you may find that the sheer volume and variety of requests create large backlogs.
    • Your business and product owners may want scrum or DevOps teams to work on new functionality rather than spend effort on lifecycle management.
    • Increasing complexity and increasing reliance on technology may create unrealistic expectations for your maintenance teams. Business applications must be available around the clock, and new feature roadmaps cannot be side-tracked by maintenance.

    Our advice

    Insight

    • Improving maintenance focus may mean doing less work but create more value. Your teams need to be realistic about what commitments they take—balance maintenance with business value and risk levels.
    • Treat maintenance the same as any other development practice. Use the same intake and prioritization practices. Uphold the same quality standards.

    Impact and results 

    • Justify the necessity of streamlined and regular maintenance. Understand each stakeholder's objectives and concerns, validate them against your staff's current state, processes, and technologies involved.
    • Maintenance and risk go hand in hand. And the business wants to move forward all the time as well. Strengthen your prioritization practice. Use a holistic view of the business and technical impacts, risks, urgencies across the maintenance needs and requests. That allows you to justify their respective positions in the overall development backlog. Identify opportunities to bring some requirements and features together.
    • Build a repeatable process with appropriate governance around it. Ensure that people know their roles and responsibilities and are held accountable.
    • Instill development best-practices into your maintenance processes.

    The roadmap

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    Get started.

    Read our executive brief to understand everyday struggles regarding application maintenance, the root causes, and our methodology to overcome these. We show you how we can support you.

    Understand your maintenance priorities

    Identify your stakeholders and understand their drivers.

    • Streamline Application Maintenance – Phase 1: Assess the Current Maintenance Landscape (ppt)
    • Application Maintenance Operating Model Template (doc)
    • Application Maintenance Resource Capacity Assessment (xls)
    • Application Maintenance Maturity Assessment (xls)

    Define and employ maintenance governance

    Identify the right level of governance appropriate to your company and business context for your application maintenance. That ensures that people uphold standards across maintenance practices.

    • Streamline Application Maintenance – Phase 2: Develop a Maintenance Release Schedule (ppt)

    Enhance your prioritization practices

    Most companies cannot do everything for all applications and systems. Build your maintenance triage and prioritization rules to safeguard your company, maximize business value generation and IT risks and requirements.

    • Streamline Application Maintenance – Phase 3: Optimize Maintenance Capabilities (ppt)

    Streamline your maintenance delivery

    Define quality standards in maintenance practices. Enforce these in alignment with the governance you have set up. Show a high degree of transparency and open discussions on development challenges.

    • Streamline Application Maintenance – Phase 4: Streamline Maintenance Delivery (ppt)
    • Application Maintenance Business Case Presentation Document (ppt)

     

     

    Review and Improve Your IT Policy Library

    • Buy Link or Shortcode: {j2store}193|cart{/j2store}
    • member rating overall impact: 9.3/10 Overall Impact
    • member rating average dollars saved: $34,724 Average $ Saved
    • member rating average days saved: 14 Average Days Saved
    • Parent Category Name: IT Governance, Risk & Compliance
    • Parent Category Link: /it-governance-risk-and-compliance
    • Your policies are out of date, disorganized, and complicated. They don’t reflect current regulations and don’t actually mitigate your organization’s current IT risks.
    • Your policies are difficult to understand, aren’t easy to find, or aren’t well monitored and enforced for compliance. As a result, your employees don’t care about your policies.
    • Policy issues are taking up too much of your time and distracting you from the real issues you need to address.

    Our Advice

    Critical Insight

    A dynamic and streamlined policy approach will:

    1. Right-size policies to address the most critical IT risks.
    2. Clearly lay out a step-by-step process to complete daily tasks in compliance.
    3. Obtain policy adherence without having to be “the police.”

    To accomplish this, the policy writer must engage their audience early to gather input on IT policies, increase policy awareness, and gain buy-in early in the process.

    Impact and Result

    • Develop more effective IT policies. Clearly express your policy goals and objectives, standardize the approach to employee problem solving, and write policies your employees will actually read.
    • Improve risk coverage. Ensure full coverage on the risk landscape, including legal regulations, and establish a method for reporting, documenting, and communicating risks.
    • Improve employee compliance. Empathize with your employees and use policy to educate, train, and enable them instead of restricting them.

    Review and Improve Your IT Policy Library Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out how to write better policies that mitigate the risks you care about and get the business to follow them, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Assess

    Assess your risk landscape and design a plan to update your policy network based on your most critical risks.

    • Review and Improve Your IT Policy Library – Phase 1: Assess
    • Policy Management RACI Chart Template
    • Policy Management Tool
    • Policy Action Plan

    2. Draft and implement

    Use input from key stakeholders to write clear, consistent, and concise policies that people will actually read and understand. Then publish them and start generating policy awareness.

    • Review and Improve Your IT Policy Library – Phase 2: Draft and Implement
    • Policy Template
    • Policy Communication Plan Template

    3. Monitor, enforce, revise

    Use your policies to create a compliance culture in your organization, set KPIs, and track policy effectiveness.

    • Review and Improve Your IT Policy Library – Phase 3: Monitor, Enforce, Revise
    [infographic]

    Workshop: Review and Improve Your IT Policy Library

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Establish & Assess

    The Purpose

    Identify the pain points associated with IT policies.

    Establish the policy development process.

    Begin formulating a plan to re-design the policy network.

    Key Benefits Achieved

    Establish the policy process.

    Highlight key issues and pain points regarding policy.

    Assign roles and responsibilities.

    Activities

    1.1 Introduce workshop.

    1.2 Identify the current pain points with policy management.

    1.3 Establish high-level goals around policy management.

    1.4 Select metrics to measure achievement of goals.

    1.5 Create an IT policy working group (ITPWG).

    1.6 Define the scope and purpose of the ITPWG.

    Outputs

    List of issues and pain points for policy management

    Set of six to ten goals for policy management

    Baseline and target measured value

    Amended steering committee or ITPWG charter

    Completed RACI chart

    Documented policy development process

    2 Assess Your Risk Landscape & Map Policies to Risks; Create a Policy Action Plan

    The Purpose

    Identify key risks.

    Develop an understanding of which risks are most critical.

    Design a policy network that best mitigates those risks.

    Key Benefits Achieved

    Use a risk-driven approach to decide which policies need to be written or updated first.

    Activities

    2.1 Identify risks at a high level.

    2.2 Assess each identified risk scenario on impact and likelihood.

    2.3 Map current and required policies to risks.

    2.4 Assess policy effectiveness.

    2.5 Create a policy action plan.

    2.6 Select policies to be developed during workshop.

    Outputs

    Ranked list of IT’s risk scenarios

    Prioritized list of IT risks (simplified risk register)

    Policy action plan

    3 Develop Policies

    The Purpose

    Outline what key features make a policy effective and write policies that mitigate the most critical IT risks.

    Key Benefits Achieved

    Write policies that work and get them approved.

    Activities

    3.1 Define the policy audience, constraints, and in-scope and out-of-scope requirements for a policy.

    3.2 Draft two to four policies

    Outputs

    Drafted policies

    4 Create a Policy Communication and Implementation Plan and Monitor & Reassess the Portfolio

    The Purpose

    Build an understanding of how well the organization’s value creation activities are being supported.

    Key Benefits Achieved

    Identify an area or capability that requires improvement.

    Activities

    4.1 Review draft policies and update if necessary.

    4.2 Create a policy communication plan.

    4.3 Select KPIs.

    4.4 Review root-cause analysis techniques.

    Outputs

    Final draft policies

    Policy communications plan

    KPI tracking log

    Mature and Scale Product Ownership

    • Buy Link or Shortcode: {j2store}145|cart{/j2store}
    • member rating overall impact: 9.5/10 Overall Impact
    • member rating average dollars saved: $21,919 Average $ Saved
    • member rating average days saved: 13 Average Days Saved
    • Parent Category Name: Development
    • Parent Category Link: /development
    • Product owners must bridge the gap between the customers, operations, and delivery to ensure products continuously deliver increasing value.
    • Product owners are often assigned to projects or product delivery without proper support, guidance, or alignment.
    • In many organizations, the product owner role is not well-defined, serves as a proxy for stakeholder ownership, and lacks reinforcement of the key skills needed to be successful.

    Our Advice

    Critical Insight

    A product owner is the CEO for their product. Successful product management starts with empowerment and accountability. Product owners own the vision, roadmap, and value realization for their product or family aligned to enterprise goals and priorities.

    • Product and service ownership share the same foundation - underlying capabilities and best practices to own and improve a product or service are identical for both roles. Use the terms that make the most sense for your culture.
    • Product owners represent three primary perspectives: Business (externally facing), Technical (systems and tools), or Operational (manual processes). Although all share the same capabilities, how they approach their responsibilities is influenced by their primary perspective.
    • Product owners are operating under an incomplete understanding of the capabilities needed to succeed. Most product/service owners lack a complete picture of the needed capabilities, skills, and activities to successfully perform their roles.

    Impact and Result

    • Create a culture of product management trust and empowerment with product owners aligned to your operational structure and product needs.
    • Promote and develop true Agile skills among your product owners and family managers.
    • Implement Info-Tech’s product owner capability model to define the role expectations and provide a development path for product owners.

    Mature and Scale Product Ownership Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Mature and Scale Product Ownership Storyboard – Establish a culture of success for product management and mature product owner capabilities.

    Strengthen the product owner role in your organization by focusing on core capabilities and proper alignment.

  • Establish a foundation for empowerment and success.
  • Assign and align product owners with products and stakeholders.
  • Mature product owner capabilities and skills.
    • Mature and Scale Product Ownership Storyboard

    2. Mature and Scale Product Ownership Readiness Assessment – Determine your readiness for a product-centric culture based on Info-Tech’s CLAIM+G model.

    Using Info-Tech’s CLAIM model, quickly determine your organization’s strengths and weaknesses preparing for a product culture. Use the heat map to identify key areas.

    • Mature and Scale Product Ownership Readiness Assessment

    3. Mature and Scale Product Ownership Playbook – Playbook for product owners and product managers.

    Use the blueprint exercises to build your personal product owner playbook. You can also use the workbook to capture exercise outcomes.

    • Mature and Scale Product Ownership Playbook

    4. Mature and Scale Product Ownership Workbook – Workbook for product owners and product managers.

    Use this workbook to capture exercise outcomes and transfer them to your Mature and Scale Product Ownership Playbook (optional).

    • Mature and Scale Product Ownership Workbook

    5. Mature and Scale Product Ownership Proficiency Assessment – Determine your current proficiency and improvement areas.

    Product owners need to improve their core capabilities and real Agile skills. The assessment radar will help identify current proficiency and growth opportunities.

    • Mature and Scale Product Ownership Proficiency Assessment
    [infographic]

    Workshop: Mature and Scale Product Ownership

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Establish the foundation for product ownership

    The Purpose

    Establish the foundation for product ownership.

    Key Benefits Achieved

    Product owner playbook with role clarity and RACI.

    Activities

    1.1 Define enablers and blockers of product management.

    1.2 Define your product management roles and names.

    1.3 Assess your product management readiness.

    1.4 Identify your primary product owner perspective.

    1.5 Define your product owner RACI.

    Outputs

    Enablers and blockers

    Role definitions.

    Product culture readiness

    Product owner perspective mapping

    Product owner RACI

    2 Align product owners to products

    The Purpose

    Align product owners to products.

    Key Benefits Achieved

    Assignment of resources to open products.

    A stakeholder management strategy.

    Activities

    2.1 Assign resources to your products and families.

    2.2 Visualize relationships to identify key influencers.

    2.3 Group stakeholders into categories.

    2.4 Prioritize your stakeholders.

    Outputs

    Product resource assignment

    Stakeholder management strategy

    Stakeholder management strategy

    Stakeholder management strategy

    3 Mature product owner capabilities

    The Purpose

    Mature product owner capabilities.

    Key Benefits Achieved

    Assess your Agile product owner readiness

    Assess and mature product owner capabilities

    Activities

    3.1 Assess your real Agile skill proficiency.

    3.2 Assess your vison capability proficiency.

    3.3 Assess your leadership capability proficiency.

    3.4 Assess your PLM capability proficiency.

    3.5 Assess your value realization capability proficiency.

    3.6 Identify your business value drivers and sources of value.

    Outputs

    Real Agile skill proficiency assessment

    Info-Tech’s product owner capability model proficiency assessment

    Info-Tech’s product owner capability model proficiency assessment

    Info-Tech’s product owner capability model proficiency assessment

    Info-Tech’s product owner capability model proficiency assessment

    Business value drivers and sources of value

    Further reading

    Mature and Scale Product Ownership

    Strengthen the product owner’s role in your organization by focusing on core capabilities and proper alignment.

    Executive Brief

    Analyst Perspective

    Empower product owners throughout your organization.

    Hans Eckman

    Whether you manage a product or service, the fundamentals of good product ownership are the same. Organizations need to focus on three key elements of product ownership in order to be successful.

    • Create an environment of empowerment and service leadership to reinforce product owners and product family managers as the true owners of the vision, improvement, and realized the value of their products.
    • Align product and product family owner roles based on operational alignment and the groups defined when scaling product management.
    • Develop your product owners to improve the quality of roadmaps, alignment to enterprise goals, and profit and loss (P&L) for each product or service.

    By focusing the attention of the teammates serving in product owner or service owner roles, your organization will deliver value sooner and respond to change more effectively.

    Hans Eckman

    Principal Research Director – Application Delivery and Management
    Info-Tech Research Group

    Executive Summary

    Your Challenge

    Product owners must bridge the gap between the customers, operations, and delivery to ensure products continuously deliver increasing value.

    Product owners are often assigned to projects or product delivery without proper support, guidance, or alignment.

    In many organizations the product owner role is not well-defined, serves as a proxy for stakeholder ownership, and lacks reinforcement of the key skills needed to be successful.

    Common Obstacles

    Organizations have poor alignment or missing product owners between lines of business, IT, and operations.

    Product owners are aligned to projects and demand management rather than long-term strategic product ownership.

    Product families are not properly defined, scaled, and supported within organizations.

    Individuals in product owner roles have an incomplete understanding of needed capabilities and lack a development path.

    Info-Tech's Approach

    Create a culture of product management trust and empowerment with product owners aligned to your operational structure and product needs.

    Promote and develop true Agile skills among your product owners and family managers.

    Implement Info-Tech’s product owner capability model to define the role expectations and provide a development path for product owners.

    Extend product management success using Deliver on Your Digital Product Vision and Deliver Digital Products at Scale.

    Info-Tech Insight

    There is no single correct approach to product ownership. Product ownership must be tuned and structured to meet the delivery needs of your organization and the teams it serves.

    Info-Tech’s Approach

    Product owners make the final decision

    • Establish a foundation for empowerment and success
    • Assign product owners and align with products and stakeholders
    • Mature product owner capabilities and skills
    Product Owner capabilities: Vision, Product Lifecycle Management, Leadership, Value Realization

    The Info-Tech difference

    1. Assign product owners where product decisions are needed, not to match org charts or delivery teams. The product owner has the final word on product decisions.
    2. Organize product owners into related teams to ensure product capabilities delivered are aligned to enterprise strategy and goals.
    3. Shared products and services must support the needs of many product owners with conflicting priorities. Shared service product owners must map and prioritize demand to align to enterprise priorities and goals.
    4. All product owners share the same capability model.

    Insight summary

    There is no single correct approach to product ownership

    Successful product management starts with empowerment and accountability. Product owners own the vision, roadmap, and value realization for their product or family aligned to enterprise goals and priorities.

    Phase 1 insight

    Product owners represent three primary perspectives: business (external-facing), technical (systems and tools), or operational (manual processes). Although all share the same capabilities, how they approach their responsibilities is influenced by their primary perspective.

    Phase 2 insight

    Start with your operational grouping of products and families, identifying where an owner is needed. Then, assign people to the products and families. The owner does not define the product or family.

    Phase 3 insight

    Product owners are operating under an incomplete understanding of the capabilities needed to succeed. Most product/service owners lack a complete picture of the needed capabilities, skills, and activities to successfully perform their roles.

    Product and service ownership share the same foundation

    The underlying capabilities and best practices to own and improve a product or service are identical for both roles. Use the terms that make the most sense for your culture.

    Map product owner roles to your existing job titles

    Identify where product management is needed and align expectations with existing roles. Successful product management does not require a dedicated job family.

    Projects can be a mechanism for funding product changes and improvements

    Projects can be a mechanism for funding product changes and improvements. Shows difference of value for project life-cycles, hybrid life-cycles, and product life-cycles.

    Projects within products

    Regardless of whether you recognize yourself as a product-based or project-based shop, the same basic principles should apply.

    You go through a period or periods of project-like development to build a version of an application or product.

    You also have parallel services along with your project development, which encompass the more product-based view. These may range from basic support and maintenance to full-fledged strategy teams or services like sales and marketing.

    Product and services owners share the same foundation and capabilities

    For the purpose of this blueprint, product/service and product owner/service owner are used interchangeably. The term “product” is used for consistency but would apply to services, as well.

    Product = Service

    Common foundations: Focus on continuous improvement, ROI, and value realization. Clear vision, goals, roadmap, and backlog.

    “Product” and “service” are terms that each organization needs to define to fit its culture and customers (internal and external). The most important aspect is consistent use and understanding of:

    • External products
    • Internal products
    • External services
    • Internal services
    • Products as a service (PaaS)
    • Productizing services (SaaS)

    Recognize the product owner perspectives

    The 3 product owner perspectives. 1. Business: Customer-facing, value-generating. 2. Technical: IT systems and tools. 3. Operations: Keep-the-lights-on processes.

    Product owners represent one of three primary perspectives. Although all share the same capabilities, how they approach their responsibilities is influenced by their primary perspective.

    Info-Tech Insight

    Product owners must translate needs and constraints from their perspective into the language of their audience. Kathy Borneman, Digital Product Owner at SunTrust Bank, noted the challenges of finding a common language between lines of business and IT (e.g. what is a unit?).

    Match your product management role definitions to your product family levels

    Product ownership exists at the different operational tiers or levels in your product hierarchy. This does not imply a management relationship.

    Product portfolio

    Groups of product families within an overall value stream or capability grouping.

    Project portfolio manager

    Product family

    A collection of related products. Products can be grouped along architectural, functional, operational, or experiential patterns.

    Product family manager

    Product

    Single product composed of one or more applications and services.

    Product owner

    Info-Tech Insight

    Define the current roles that will perform the product management function or define consistent role names to product owners and managers.

    Align enterprise value through product families

    Product families are operational groups based on capabilities or business functions. Product family managers translate goals, priorities, and constraints so they are actionable at the next level. Product owners prioritize changes to enhance the capabilities that allow you to realize your product family. Enabling capabilities realize value and help reach your goals.

    Understand special circumstances

    In Deliver Digital Products at Scale, products were grouped into families using Info-Tech’s five scaling patterns. Assigning owners to Enterprise Applications and Shared Services requires special consideration.

    Value stream alignment

    • Business architecture
      • Value stream
      • Capability
      • Function
    • Market/customer segment
    • Line of business (LoB)
    • Example: Customer group > value stream > products

    Enterprise applications

    • Enabling capabilities
    • Enterprise platforms
    • Supporting apps
    • Example: HR > Workday/Peoplesoft > Modules Supporting: Job board, healthcare administrator

    Shared Services

    • Organization of related services into service family
    • Direct hierarchy does not necessarily exist within the family
    • Examples: End-user support and ticketing, workflow and collaboration tools

    Technical

    • Domain grouping of IT infrastructure, platforms, apps, skills, or languages
    • Often used in combination with Shared Services grouping or LoB-specific apps
    • Examples: Java, .NET, low-code, database, network

    Organizational alignment

    • Used at higher levels of the organization where products are aligned under divisions
    • Separation of product managers from organizational structure is no longer needed because the management team owns the product management role

    Map sources of demand and influencers

    Use the stakeholder analysis to define the key stakeholders and sources of demand for enterprise applications and shared services. Extend your mapping to include their stakeholders and influencers to uncover additional sources of demand and prioritization.

    Map of key stakeholders for enterprise applications and shared services.

    Info-Tech Insight

    Your product owner map defines the influence landscape your product operates. It is every bit as important as the teams who enhance, support and operate your product directly.

    Combine your product owner map with your stakeholder map to create a comprehensive view of influencers.

    The primary value of the product owner is to fill the backlog with the highest ROI opportunities aligned with enterprise goals.

    Info-Tech Insight

    The product owner owns the direction of the product.

    • Roadmap - Where are we going?
    • Backlog - What changes are needed to get there?
    • Product review - Did we get close enough?

    Product delivery realizes value for your product family

    While planning and analysis are done at the family level, work and delivery are done at the individual product level.

    Product strategy includes: Vision, Goals, Roadmap, backlog and Release plan.

    Product family owners are more strategic

    When assigning resources, recognize that product family owners will need to be more strategic with their planning and alignment of child families and products.

    Product family owners are more strategic. They require a roadmap that is strategic, goal-based, high-level, and flexible.

    Info-Tech Insight

    Roadmaps for your product family are, by design, less detailed. This does not mean they aren’t actionable! Your product family roadmap should be able to communicate clear intentions around the future delivery of value in both the near and long term.

    Connecting your product family roadmaps to product roadmaps

    Your product and product family roadmaps should be connected at an artifact level that is common between both. Typically, this is done with capabilities, but it can be done at a more granular level if an understanding of capabilities isn’t available.

    Product family roadmap versus Product Roadmaps.

    Develop a product owner stakeholder strategy

    Stakeholder management, Product lifecycle, Project delivery, Operational support.

    Stakeholders are a critical cornerstone to product ownership. They provide the context, alignment, and constraints that influence or control what a product owner can accomplish.

    Product owners operate within a network of stakeholders who represent different perspectives within the organization.

    First, product owners must identify members of their stakeholder network. Next, they should devise a strategy for managing stakeholders.

    Without a stakeholder strategy, product owners will encounter obstacles, resistance, or unexpected changes.

    Create a stakeholder network map to product roadmaps and prioritization

    Follow the trail of breadcrumbs from your direct stakeholders to their influencers, to uncover hidden stakeholders.

    Stakeholder network map defines the influence landscape your product operates. Connectors determine who may be influencing your direct stakeholders.

    Info-Tech Insight

    Your stakeholder map defines the influence landscape your product operates. It is every bit as important as the teams who enhance, support and operate your product directly.

    Use “connectors” to determine who may be influencing your direct stakeholders. They may not have any formal authority within the organization, but they may have informal yet substantive relationships with your stakeholders.

    Being successful at Agile is more than about just doing Agile

    The following represents the hard skills needed to “Do Agile”:

    Being successful at Agile needs 4 hard skills: 1. Engineering skills, 2. Technician Skills, 3. Framework/Process skills, 4. Tools skills.
    • Engineering skills. These are the skills and competencies required for building brand-new valuable software.
    • Technician skills. These are the skills and competencies required for maintaining and operating the software delivered to stakeholders.
    • Framework/Process skills. These are the specific knowledge skills required to support engineering or technician skills.
    • Tools skills. This represents the software that helps you deliver other software.

    While these are important, they are not the whole story. To effectively deliver software, we believe in the importance of being Agile over simply doing Agile.

    Adapted from: “Doing Agile” Is Only Part of the Software Delivery Pie

    Why focus on core skills?

    They are the foundation to achieve business outcomes

    Skills, actions, output and outcomes

    The right skills development is only possible with proper assessment and alignment against outcomes.

    Focus on these real Agile skills

    Agile skills

    • Accountability
    • Collaboration
    • Comfort with ambiguity
    • Communication
    • Empathy
    • Facilitation
    • Functional decomposition
    • Initiative
    • Process discipline
    • Resilience

    Product capabilities deliver value

    As a product owner, you are responsible for managing these facets through your capabilities and activities.

    The core product and value stream consists of: Funding - Product management and governance, Business functionality - Stakeholder and relationship management, and Technology - Product delivery.

    Info-Tech Best Practice

    It is easy to lose sight of what matters when we look at a product from a single point of view. Despite what "The Agile Manifesto" says, working software is not valuable without the knowledge and support that people need in order to adopt, use, and maintain it. If you build it, they will not come. Product owners must consider the needs of all stakeholders when designing and building products.

    Recognize product owner knowledge gaps

    Pulse survey of product owners

    Pulse survey of product owners. Graph shows large percentage of respondents have alignment to common agile definition of product owners. Yet a significant perception gap in P&L, delivery, and analytics.

    Info-Tech Insight

    1. Less than 15% of respondents identified analytics or financial management as a key component of product ownership.
    2. Assess your product owner’s capabilities and understanding to develop a maturity plan.

    Source: Pulse Survey (N=18)

    Implement the Info-Tech product owner capability model

    Unfortunately, most product owners operate with incomplete knowledge of the skills and capabilities needed to perform the role. Common gaps include focusing only on product backlogs, acting as a proxy for product decisions, and ignoring the need for key performance indicators (KPIs) and analytics in both planning and value realization.

    Product Owner capabilities: Vision, Product Lifecycle Management, Leadership, Value Realization

    Vision

    • Market Analysis
    • Business Alignment
    • Product Roadmap

    Leadership

    • Soft Skills
    • Collaboration
    • Decision Making

    Product Lifecycle Management

    • Plan
    • Build
    • Run

    Value Realization

    • KPIs
    • Financial Management
    • Business Model

    Product owner capabilities provide support

    Vision predicts impact of Value realization. Value realization provides input to vision

    Your vision informs and aligns what goals and capabilities are needed to fulfill your product or product family vision and align with enterprise goals and priorities. Each item on your roadmap should have corresponding KPIs or OKRs to know how far you moved the value needle. Value realization measures how well you met your target, as well as the impacts on your business value canvas and cost model.

    Product lifecycle management builds trust with Leadership. Leadership improves quality of Product lifecycle management.

    Your leadership skills improve collaborations and decisions when working with your stakeholders and product delivery teams. This builds trust and improves continued improvements to the entire product lifecycle. A product owner’s focus should always be on finding ways to improve value delivery.

    Product owner capabilities provide support

    Leadership enhances Vision. Vision Guides Product Lifecycle Management. Product Lifecycle Management delivers Value Realization. Leadership enhances Value Realization

    Develop product owner capabilities

    Each capability: Vision, Product lifecycle management, Value realization and Leadership has 3 components needed for successful product ownership.

    Avoid common capability gaps

    Vision

    • Focusing solely on backlog grooming (tactical only)
    • Ignoring or failing to align product roadmap to enterprise goals
    • Operational support and execution
    • Basing decisions on opinion rather than market data
    • Ignoring or missing internal and external threats to your product

    Leadership

    • Failing to include feedback from all teams who interact with your product
    • Using a command-and-control approach
    • Viewing product owner as only a delivery role
    • Acting as a proxy for stakeholder decisions
    • Avoiding tough strategic decisions in favor of easier tactical choices

    Product lifecycle management

    • Focusing on delivery and not the full product lifecycle
    • Ignoring support, operations, and technical debt
    • Failing to build knowledge management into the lifecycle
    • Underestimating delivery capacity, capabilities, or commitment
    • Assuming delivery stops at implementation

    Value realization

    • Focusing exclusively on “on time/on budget” metrics
    • Failing to measure a 360-degree end-user view of the product
    • Skipping business plans and financial models
    • Limiting financial management to project/change budgets
    • Ignoring market analysis for growth, penetration, and threats

    Your product vision is your North Star

    It's ok to dream a little!

    Who is the target customer, what is the key benefit, what do they need, what is the differentiator

    Adapted from: Crossing the Chasm

    Info-Tech Best Practice

    A product vision shouldn’t be so far out that it doesn’t feel real or so short-term that it gets bogged down in minutiae and implementation details. Finding the right balance will take some trial and error and will be different for each organization.

    Leverage the product canvas to state and inform your product vision

    Leverage the product Canvas to state and inform your product vision. Includes: Product name, Tracking info, Vision, List of business objectives or goals, Metrics used to measure value realization, List of groups who consume the product/service, and List of key resources or stakeholders.

    Define product value by aligning backlog delivery with roadmap goals

    In each product plan, the backlogs show what you will deliver. Roadmaps identify when and in what order you will deliver value, capabilities, and goals.

    In each product plan, the backlogs show what you will deliver. Roadmaps identify when and in what order you will deliver value, capabilities, and goals.

    Use a balanced value to establish a common definition of goals and value

    Value drivers are strategic priorities aligned to our enterprise strategy and translated through our product families. Each product and change has an impact on the value driver helping us reach our enterprise goals.

    Importance of the value driver multiplied by the Impact of value score is equal to the Value score.

    Info-Tech Insight

    Your value drivers and impact helps estimate the expected value of roadmap items, prioritize roadmap and backlog items, and identify KPIs and OKRs to measure value realization and actual impact.

    Use CLAIM to guide your journey

    Culture, Learning, Automation, Integrated teams, Metrics and governance.

    Value is best created by self-managing teams who deliver in frequent, short increments supported by leaders who coach them through challenges.

    Product-centric delivery and Agile are a radical change in how people work and think. Structured, facilitated learning is required throughout the transformation to help leaders and practitioners make the shift.

    Product management, Agile, and DevOps have inspired SDLC tools that have become a key part of delivery practices and work management.

    Self-organizing teams that cross business, delivery, and operations are essential to gain the full benefits of product-centric delivery.

    Successful implementations require the disciplined use of metrics that support developing better teams

    Communicate reasons for changes and how they will be implemented

    Five elements of communicating change: What is the change? Why are we doing it? How are we going to go about it? How long will it take us to do it? What will the role be for each department individual?

    Leaders of successful change spend considerable time developing a powerful change message; that is, a compelling narrative that articulates the desired end state, and that makes the change concrete and meaningful to staff.

    The organizational change message should:

    • Explain why the change is needed.
    • Summarize what will stay the same.
    • Highlight what will be left behind.
    • Emphasize what is being changed.
    • Explain how the change will be implemented.
    • Address how change will affect various roles in the organization.
    • Discuss the staff’s role in making the change successful.

    Info-Tech’s methodology for mature and scale product ownership

    Phase steps

    1. Establish the foundation for product ownership

    Step 1.1 Establish an environment for product owner success

    Step 1.2 Establish your product ownership model

    2. Align product owners to products

    Step 2.1 Assign product owners to products

    Step 2.2 Manage stakeholder influence

    3. Mature product owner capabilities

    Step 3.1 Assess your Agile product owner readiness

    Step 3.2 Mature product owner capabilities

    Phase outcomes

    1.1.1 Define enablers and blockers of product management

    1.1.2 Define your product management roles and names

    1.2.1 Identify your primary product owner perspective

    1.2.2 Define your product owner RACI

    2.1.1 Assign resources to your products and families

    2.2.1 Visualize relationships to identify key influencers

    2.2.2 Group stakeholders into categories

    2.2.3 Prioritize your stakeholders

    3.1.1 Assess your real Agile skill proficiency

    3.2 Mature product owner capabilities

    3.2.1 Assess your vision capability proficiency

    3.2.2 Assess your leadership capability proficiency

    3.2.3 Assess your PLM capability proficiency

    3.2.4 Identify your business value drivers and sources of value

    3.2.5 Assess your value realization capability proficiency

    Blueprint deliverables

    Each step of this blueprint is accompanied by supporting deliverables to help you accomplish your goals.

    Key deliverable

    Mature and Scale Product Ownership Playbook

    Capture and organize the outcomes of the activities in the workbook.

    Mature and Scale Product Ownership Workbook

    The workbook helps organize and communicate the outcomes of each activity.

    Mature and Scale Product Ownership Readiness Assessment

    Determine your level of mastery of real Agile skills and product owner capabilities.


    Blueprint benefits

    IT benefits

    • Competent product owner who can support teams operating in any delivery methodology.
    • Representative viewpoint and input from the technical and operational product owner perspectives.
    • Products aligned to business needs and committed work are achievable.
    • Single point of contact with a business representative.
    • Acceptance of product owner role outside the Scrum teams.

    Business benefits

    • Better alignment to enterprise goals, vision, and outcomes.
    • Improved coordination with stakeholders.
    • Quantifiable value realization tied to vision.
    • Product decisions made at the right time and with the right input.
    • Product owner who has the appropriate business, operations, and technical knowledge.

    Measure the value of this blueprint

    Align product owner metrics to product delivery and value realization.

    Member outcome

    Suggested Metric

    Estimated impact

    Increase business application satisfaction Satisfaction of business applications (CIO BV Diagnostic) 20% increase within one year after implementation
    Increase effectiveness of application portfolio management Effectiveness of application portfolio management (M&G Diagnostic) 20% increase within one year after implementation
    Increase importance and effectiveness of application portfolio Importance and effectiveness to business (APA Diagnostic) 20% increase within one year after implementation
    Increase satisfaction of support of business operations Support to business (CIO BV Diagnostic) 20% increase within one year after implementation
    Successfully deliver committed work (productivity) Number of successful deliveries; burndown Reduction in project implementation overrun by 20%

    Info-Tech offers various levels of support to best suit your needs

    DIY Toolkit

    "Our team has already made this critical project a priority, and we have the time and capability, but some guidance along the way would be helpful."

    Guided Implementation

    "Our team knows that we need to fix a process, but we need assistance to determine where to focus. Some check-ins along the way would help keep us on track."

    Workshop

    "We need to hit the ground running and get this project kicked off immediately. Our team has the ability to take this over once we get a framework and strategy in place."

    Consulting

    "Our team does not have the time or the knowledge to take this project on. We need assistance through the entirety of this project"

    Diagnostics and consistent frameworks are used throughout all four options.

    Guided Implementation

    What does a typical GI on this topic look like?

    Phase 1 Establish the Foundation for Product Ownership

    Phase 2 Align Product Owners to Products

    Phase 3 Mature Product Owner Capabilities

    • Call #1:
      Scope objectives and your specific challenges
    • Call #2:
      Step 1.1 Establish an environment for product owner success
      Step 1.2 Establish your product ownership model
    • Call #3:
      Step 2.1 Assign product owners to products
    • Call #4:
      Step 2.2 Manage stakeholder influence
    • Call #5:
      Step 3.1 Assess your Agile product owner readiness
    • Call #6:
      Step 3.2 Mature product owner capabilities

    A Guided Implementation (GI) is a series of calls with an Info-Tech analyst to help implement our best practices in your organization.

    A typical GI is between 8 and 12 calls over the course of 4 to 6 months.

    Workshop Overview

    Contact your account representative for more information.
    workshops@infotech.com 1-888-670-8889

    Phase 1

    Phase 2

    Phase 3

    Activities

    Establish the Foundation for Product Ownership

    Step 1.1 Establish an environment for product owner success

    1.1.1 Define enablers and blockers of product management

    1.1.2 Define your product management roles and names

    1.1.3 Assess your product management readiness

    Step 1.2 Establish your product ownership model

    1.2.1 Identify your primary product owner perspective

    1.2.2 Define your product owner RACI

    Align Product Owners to Products

    Step 2.1 Assign product owners to products

    2.1.1 Assign resources to your products and families

    Step 2.2 Manage stakeholder influence

    2.2.1 Visualize relationships to identify key influencers

    2.2.2 Group stakeholders into categories

    2.2.3 Prioritize your stakeholders

    Mature Product Owner Capabilities

    Step 3.1 Assess your Agile product owner readiness

    3.1.1 Assess your real Agile skill proficiency

    Step 3.2 Mature product owner capabilities=

    3.2.1 Assess your Vision capability proficiency

    3.2.2 Assess your Leadership capability proficiency

    3.2.3 Assess your PLM capability proficiency

    3.2.4 Identify your business value drivers and sources of value

    3.2.5 Assess your Value Realization capability proficiency

    Deliverables

    1. Enablers and blockers
    2. Role definitions
    3. Product culture readiness
    4. Product owner perspective mapping
    5. Product owner RACI
    1. Product resource assignment
    2. Stakeholder management strategy
    1. Real Agile skill proficiency assessment
    2. Info-Tech’s product owner capability model proficiency assessment
    3. Business value drivers and sources of value

    Related Info-Tech Research

    Product delivery

    Deliver on Your Digital Product Vision

    Build a product vision your organization can take from strategy through execution.

    Deliver Digital Products at Scale

    Deliver value at the scale of your organization through defining enterprise product families.

    Build Your Agile Acceleration Roadmap

    Quickly assess the state of your Agile readiness and plan your path forward to higher value realization.

    Develop Your Agile Approach for a Successful Transformation

    Understand Agile fundamentals, principles, and practices so you can apply them effectively in your organization.

    Implement DevOps Practices That Work

    Streamline business value delivery through the strategic adoption of DevOps practices.

    Extend Agile Practices Beyond IT

    Further the benefits of Agile by extending a scaled Agile framework to the business.

    Build Your BizDevOps Playbook

    Embrace a team sport culture built around continuous business-IT collaboration to deliver great products.

    Embed Security Into the DevOps Pipeline

    Shift security left to get into DevSecOps.

    Spread Best Practices With an Agile Center of Excellence

    Facilitate ongoing alignment between Agile teams and the business with a set of targeted service offerings.

    Enable Organization-Wide Collaboration by Scaling Agile

    Execute a disciplined approach to rolling out Agile methods in the organization.

    Related Info-Tech Research

    Application portfolio management

    APM Research Center

    See an overview of the APM journey and how we can support the pieces in this journey.

    Application Portfolio Management Foundations

    Ensure your application portfolio delivers the best possible return on investment.

    Streamline Application Maintenance

    Effective maintenance ensures the long-term value of your applications.

    Streamline Application Management

    Move beyond maintenance to ensuring exceptional value from your apps.

    Build an Application Department Strategy

    Delivering value starts with embracing what your department can do.

    Embrace Business-Managed Applications

    Empower the business to implement its own applications with a trusted business-IT relationship.

    Optimize Applications Release Management

    Facilitate ongoing alignment between Agile teams and the business with a set of targeted service offerings.

    Related Info-Tech Research

    Value, delivery metrics, estimation

    Build a Value Measurement Framework

    Focus product delivery on business value-driven outcomes.

    Select and Use SDLC Metrics Effectively

    Be careful what you ask for, because you will probably get it.

    Application Portfolio Assessment: End User Feedback

    Develop data-driven insights to help you decide which applications to retire, upgrade, re-train on, or maintain to meet the demands of the business.

    Create a Holistic IT Dashboard

    Mature your IT department by measuring what matters.

    Refine Your Estimation Practices With Top-Down Allocations

    Don’t let bad estimates ruin good work.

    Estimate Software Delivery With Confidence

    Commit to achievable software releases by grounding realistic expectations.

    Reduce Time to Consensus With an Accelerated Business Case

    Expand on the financial model to give your initiative momentum.

    Optimize Project Intake, Approval, and Prioritization

    Deliver more projects by giving yourself the voice to say “no” or “not yet” to new projects.

    Enhance PPM Dashboards and Reports

    Facilitate ongoing alignment between Agile teams and the business with a set of targeted service offerings.

    Related Info-Tech Research

    Organizational design and performance

    Redesign Your IT Organizational Structure

    Focus product delivery on business value-driven outcomes.

    Build a Strategic Workforce Plan

    Have the right people in the right place, at the right time.

    Implement a New Organizational Structure

    Reorganizations are inherently disruptive. Implement your new structure with minimal pain for staff while maintaining IT performance throughout the change.

    Build an IT Employee Engagement Program

    Don’t just measure engagement, act on it.

    Set Meaningful Employee Performance Measures

    Set holistic measures to inspire employee performance.

    Phase 1

    Establish the Foundation for Product Ownership

    Phase 1: Establish an environment for product owner success, Establish your product ownership model

    Mature and Scale Product Ownership

    This phase will walk you through the following activities:

    1.1.1 Define enablers and blockers of product management

    1.1.2 Define your product management roles and names

    1.1.3 Assess your product management readiness

    1.2.1 Identify your primary product owner perspective

    1.2.2 Define your product owner RACI

    This phase involves the following participants:

    • Product owners
    • Product managers
    • Development team leads
    • Portfolio managers
    • Delivery managers
    • Business analysts

    Step 1.1

    Establish an environment for product owner success

    Activities

    1.1.1 Define enablers and blockers of product management

    1.1.2 Define your product management roles and names

    1.1.3 Assess your product management readiness

    Establish the foundation for product ownership

    This step involves the following participants:

    • Product owners
    • Product managers
    • Development team leads
    • Portfolio managers
    • Delivery managers
    • Business analysts

    Outcomes of this step

    • Enablers and blockers
    • Role definitions

    Empower product owners as the true owners of their product

    Product ownership requires decision-making authority and accountability for the value realization from those decisions. POs are more than a proxy for stakeholders, aggregators for changes, and the communication of someone else’s priorities.

    “A Product Owner in its most beneficial form acts like an Entrepreneur, like a 'mini-CEO'. The Product Owner is someone who really 'owns' the product.”

    – Robbin Schuurman,
    “Tips for Starting Technical Product Managers”

    Info-Tech Best Practice

    Implement Info-Tech’s Product Owner Capability Model to help empower and hold product owners accountable for the maturity and success of their product. The product owner must understand how their product fits into the organization’s mission and strategy in order to align to enterprise value.

    Product and service owners share the same foundation and capabilities

    For the purpose of this blueprint, product/service and product owner/service owner are used interchangeably. The term “product” is used for consistency but applies to services, as well.

    Product = Service

    Common foundations: Focus on continuous improvement, ROI, and value realization. Clear vision, goals, roadmap, and backlog.

    “Product” and “service” are terms that each organization needs to define to fit its culture and customers (internal and external). The most important aspect is consistent use and understanding of:

    • External products
    • Internal products
    • External services
    • Internal services
    • Products as a service (PaaS)
    • Productizing services (SaaS)

    Define product ownership to match your culture and customers

    Characteristics of a discrete product:

    • Has end users or consumers
    • Delivers quantifiable value
    • Evolves or changes over time
    • Has predictable delivery
    • Has definable boundaries
    • Has a cost to produce and operate
    • Has a discrete backlog and roadmap of improvements

    What does not need a product owner?

    • Individual features
    • Transactions
    • Unstructured data
    • One-time solutions
    • Non-repeatable processes
    • Solutions that have no users or consumers
    • People or teams

    Info-Tech Insight

    • Products are long-term endeavors that don’t end after the project finishes.
    • Products mature and improve their ability to deliver value.
    • Products have a discrete backlog of changes to improve the product itself, separate from operational requests fulfilled by the product or service.

    Need help defining your products or services? Download our blueprint Deliver Digital Products at Scale.

    Connect roadmaps to value realization with KPIs

    Every roadmap item should have an expected realized value once it is implemented. The associate KPIs or OKRs determine if our goal was met. Any gap in value feedback back into the roadmap and backlog refinement.</p data-verified=

    " loading="lazy">

    Info-Tech Insight

    Every roadmap item should have an expected realized value once it is implemented. The associate KPIs or OKRs determine if our goal was met. Any gap in value feedback back into the roadmap and backlog refinement.

    Identify the differences between a project-centric and a product-centric organization

    Differences between Project centric and Product centric organizations in regards to: Funding, Prioritization, Accountability, Product management, Work allocation, and Capacity management.

    Info-Tech Insight

    Product delivery requires significant shifts in the way you complete development work and deliver value to your users. Make the changes that support improving end-user value and enterprise alignment.

    Projects can be a mechanism for funding product changes and improvements

    Projects lifecycle, hybrid lifecycle and product lifecycle. Period or periods of project development have parallel services that encompass a more product-based view.

    Projects withing products

    Regardless of whether you recognize yourself as a product-based or project-based shop, the same basic principles should apply.

    You go through a period or periods of project-like development to build a version of an application or product.

    You also have parallel services along with your project development, which encompasses a more product-based view. These may range from basic support and maintenance to full-fledged strategy teams or services like sales and marketing.

    Recognize common barriers to product management

    The transition to product ownership is a series of behavioral and cultural changes supported by processes and governance. It takes time and consistency to be successful.

    • Command and control structures
    • Lack of ownership and accountability
    • High instability in the market, demand, or organization
    • Lack of dedicated teams align to delivery, service, or product areas
    • Culture of one-off projects
    • Lack of identified and engaged stakeholders
    • Lack of customer exposure and knowledge

    Agile’s four core values

    “…while there is value in the items on the right, we value the items on the left more.”

    Source: “The Agile Manifesto”

    We value...

    We value being agile: Individuals and interactions, Working Software, Customer collaboration, Responding to change. Versus being prescriptive: Processes and tools, Comprehensive documentation, Contract negotiation, following a plan.

    Exercise 1.1.1 Define enablers and blockers of product management

    1 hour
    1. Identify and mitigate blockers of product management in your organization.
    2. What enablers will support strong product owners?
    3. What blockers will make the transition to product management harder?
    4. For each blocker, also define at least one mitigating step.
    Define enablers e.g. team culture. Define blockers and at least one mitigating step

    Output

    • Enablers and blockers

    Participants

    • Product owners
    • Product managers
    • Development team leads
    • Portfolio managers
    • Business analysts

    Capture in the Mature and Scale Product Ownership Playbook.

    Align enterprise value through product families

    Product families are operational groups based on capabilities or business functions. Product family managers translate goals, priorities, and constraints so they are actionable at the next level. Product owners prioritize changes to enhance the capabilities that allow you to realize your product family. Enabling capabilities realize value and help reach your goals.

    Effective product delivery requires thinking about more than just a single product

    Good application and product management begins with strengthening good practices for a single or small set of applications, products, and services.

    Product portfolio

    Groups of product families within an overall value stream or capability grouping.

    Project portfolio manager

    Product family

    A collection of related products. Products can be grouped along architectural, functional, operational, or experiential patterns.

    Product family manager

    Product

    Single product composed of one or more applications and services.

    Product owner

    Info-Tech Insight

    Define the current roles that will perform the product management function or define consistent role names to product owners and managers.

    Exercise 1.1.2 Define your product management roles and names

    1-2 hour
    1. Identify the roles in which product management activities will be owned.
    2. Define a common set of role names and describe the role.
    3. Map the level of accountability for each role: Product or Product Family
    4. Product owner perspectives will be defined in the next step.

    Define roles, description and level of product accountability.

    Output

    • Role definitions

    Participants

    • Product owners
    • Product managers
    • Development team leads
    • Portfolio managers
    • Business analysts

    Capture in the Mature and Scale Product Ownership Playbook.

    Use CLAIM to guide your journey

    Culture, Learning, Automation, Integrated teams, Metrics and governance.

    Value is best created by self-managing teams who deliver in frequent, short increments supported by leaders who coach them through challenges.

    Product-centric delivery and Agile are a radical change in how people work and think. Structured, facilitated learning is required throughout the transformation to help leaders and practitioners make the shift.

    Product management, Agile, and DevOps have inspired SDLC tools that have become a key part of delivery practices and work management.

    Self-organizing teams that cross business, delivery, and operations are essential to gain the full benefits of product-centric delivery.

    Successful implementations require the disciplined use of metrics that support developing better teams

    Exercise 1.1.3 Assess your product management readiness

    1 hour
    1. Open and complete the Mature and Scale Product Ownership Readiness Assessment in your Playbook or the provided Excel tool.
    2. Discuss high and low scores for each area to reach a consensus.
    3. Record your results in your Playbook.

    Assess your culture, learning, automation, Integrated teams, metrics and governance.

    Output

    • Assessment of product management readiness based on Info-Tech’s CLAIM+G model.

    Participants

    • Product owners
    • Product managers
    • Development team leads
    • Portfolio managers
    • Business analysts

    Capture in the Mature and Scale Product Ownership Readiness Assessment.

    Communicate reasons for changes and how they will be implemented

    Five elements of communicating change: What is the change? Why are we doing it? How are we going to go about it? How long will it take us to do it? What will the role be for each department individual?

    Leaders of successful change spend considerable time developing a powerful change message; that is, a compelling narrative that articulates the desired end state, and that makes the change concrete and meaningful to staff.

    The organizational change message should:

    Step 1.2

    Establish your product ownership model

    Activities

    1.2.1 Identify your primary product owner perspective

    1.2.2 Define your product owner RACI

    Establish the foundation for product ownership

    This step involves the following participants:

    • Product owners
    • Product managers
    • Development team leads
    • Portfolio managers
    • Delivery managers
    • Business analysts

    Outcomes of this step

    • Product owner perspective mapping
    • Product owner RACI

    Recognize the product owner perspectives

    The 3 product owner perspectives. 1. Business: Customer-facing, value-generating. 2. Technical: IT systems and tools. 3. Operations: Keep-the-lights-on processes.

    Product owners represent one of three primary perspectives. Although all share the same capabilities, how they approach their responsibilities is influenced by their primary perspective.

    Info-Tech Best Practice

    Product owners must translate needs and constraints from their perspective into the language of their audience. Kathy Borneman, Digital Product Owner at SunTrust Bank, noted the challenges of finding a common language between lines of business and IT (e.g. what is a unit?).

    Identify and align to product owner perspectives to ensure product success

    Product owner perspectives

    The 3 product owner perspectives. 1. Business: Customer-facing, value-generating. 2. Technical: IT systems and tools. 3. Operations: Keep-the-lights-on processes.
    1. Each product owner perspective provides important feedback, demand, and support for the product.
    2. Where a perspective is represented by a distinct role, the perspective is managed with that product owner.
    3. If separate roles don’t exist, the product owner must evaluate their work using two or three perspectives.
    4. The ultimate success of a product, and therefore product owner, is meeting the end-user value of the business product owner, tool support of the technical product owner, and manual processing support of the operations product owner.

    Line of business (LOB) product owners

    LOB product owners focus on the products and services consumed by the organization’s external consumers and users. The role centers on the market needs, competitive landscape, and operational support to deliver products and services.

    Business perspective

    • Alignment to enterprise strategy and priorities
    • Growth: market penetration and/or revenue
    • Perception of product value
    • Quality, stability, and predictability
    • Improvement and innovation
    • P&L
    • Market threats and opportunities
    • Speed to market
    • Service alignment
    • Meet or exceed individual goals

    Relationship to Operations

    • Customer satisfaction
    • Speed of delivery and manual processing
    • Continuity

    Relationship to Technical

    • Enabler
    • Analysis and insight
    • Lower operating and support costs

    Technical product owners

    Technical product owners are responsible for the IT systems, tools, platforms, and services that support business operations. Often they are identified as application or platform managers.

    Technical perspective

    • Application, application suite, or group of applications
    • Core platforms and tools
    • Infrastructure and networking
    • Third-party technology services
    • Enable business operations
    • Direct-to-customer product or service
    • Highly interconnected
    • Need for continuous improvement
    • End-of-life management
    • Internal value proposition and users

    Relationship to Business

    • Direct consumers
    • End users
    • Source of funding

    Relationship to Operations

    • End users
    • Process enablement or automation
    • Support, continuity, and manual intervention

    Operations (service) product owners

    Operational product owners focus on the people, processes, and tools needed for manual processing and decisions when automation is not cost-effective. Operational product owners are typically called service owners due to the nature of their work.

    Operational perspective

    • Business enablement
    • Continuity
    • Problem, incident, issue resolution
    • Process efficiency
    • Throughput
    • Error/defect avoidance
    • Decision enablement
    • Waste reduction
    • Limit time in process
    • Disaster recovery

    Relationship to Business

    • Revenue enablement
    • Manual intervention and processing
    • End-user satisfaction

    Relationship to Technical

    • Process enabler
    • Performance enhancement
    • Threat of automation

    Exercise 1.2.1 Identify your primary product owner perspective

    1 hour
    1. Identify which product owner perspective represents your primary focus.
    2. Determine where the other perspectives need to be part of your product roadmap or if they are managed by other product owners.

    Identify product/service name, identify product owner perspective, determine if other perspectives need to be part of roadmap.

    Output

    • Identification of primary product owner perspective.

    Participants

    • Product owners
    • Product managers
    • Development team leads
    • Portfolio managers
    • Business analysts

    Capture in the Mature and Scale Product Ownership Playbook.

    Realign differences between project managers and product owners

    Differences between Project Manager and Product Owners in regards to: Funding, Prioritization, Accountability, Product management, Work allocation, and Capacity management.

    Manage and communicate key milestones

    Successful product owners understand and define the key milestones in their product delivery lifecycles. These need to be managed along with the product backlog and roadmap.

    Define key milestones and their product delivery life-cycles.

    Info-Tech Best Practice

    Product ownership isn’t just about managing the product backlog and development cycles. Teams need to manage key milestones such as learning milestones, test releases, product releases, phase gates, and other organizational checkpoints.

    Define who manages each key milestone

    Key milestones must be proactively managed. If a project manager is not available, those responsibilities need to be managed by the product owner or Scrum Master. Start with responsibility mapping to decide which role will be responsible.

    Example milestones and Project Manager, Product Owner and Team Facilitator.

    *Scrum Master, Delivery Manager, Team Lead

    Exercise 1.2.2 Define your product owner RACI

    60 minutes
    1. Review your product and project delivery methodologies to identify key milestones (including approvals, gates, reviews, compliance checks, etc.). List each milestone on a flip chart or whiteboard.
    2. For each milestone, define who is accountable for the completion.
    3. For each milestone, define who is responsible for executing the milestone activity. (Who does the work that allows the milestone to be completed?)
    4. Review any responsibility and accountability gaps and identify opportunities to better support and execute your operating model.
    5. If you previously completed Deliver Digital Products at Scale , review and update your RACI in the Mature and Scale Product Ownership Workbook .

    Define: Milestones, Project Manager, Product/service owner, Team Facilitator, and Other roles.

    Output

    • Product owner RACI

    Participants

    • Product owners
    • Product managers
    • Development team leads
    • Portfolio managers
    • Business analysts

    Capture in the Mature and Scale Product Ownership Playbook.

    Phase 2

    Align Product Owners to Products

    Phase 2: Assign product owners to products, Manage stakeholder influence

    Mature and Scale Product Ownership

    This phase will walk you through the following activities:

    2.1.1 Assign resources to your products and families

    2.2.1 Visualize relationships to identify key influencers

    2.2.2 Group stakeholders into categories

    2.2.3 Prioritize your stakeholders

    This phase involves the following participants:

    • Product owners
    • Product managers
    • Development team leads
    • Portfolio managers
    • Delivery managers
    • Business analysts

    Step 2.1

    Assign product owners to products

    Activities

    2.1.1 Assign resources to your products and families

    Align product owners to products

    This step involves the following participants:

    • Product owners
    • Product managers
    • Development team leads
    • Portfolio managers
    • Delivery managers
    • Business analysts

    Outcomes of this step

    • Product resource assignment

    Match your product management role definitions to your product family levels

    Using the role definitions, you created in Exercise 1.1.2, determine which roles correspond to which levels of your product families.

    Product portfolio

    Groups of product families within an overall value stream or capability grouping.

    Project portfolio manager

    Product family

    A collection of related products. Products can be grouped along architectural, functional, operational, or experiential patterns.

    Product family manager

    Product

    Single product composed of one or more applications and services.

    Product owner

    Info-Tech Insight

    Define the current roles that will perform the product management function or define consistent role names to product owners and managers.

    Assign resources throughout your product families

    Project families are owned by a product manager. Product owners own each product that has a distinct backlog.

    Info-Tech Insight

    • Start by assigning resources to each product or product family box.
    • A product owner can be responsible for more than one product.
    • Ownership of more than one product does not mean they share the same backlog.
    • For help organizing your product families, please download Deliver Digital Products at Scale.

    Understand special circumstances

    In Deliver Digital Products at Scale , products were grouped into families using Info-Tech’s five scaling patterns. Assigning owners to Enterprise Applications and Shared Services requires special consideration.

    Value stream alignment

    • Business architecture
      • Value stream
      • Capability
      • Function
    • Market/customer segment
    • Line of business (LoB)
    • Example: Customer group > value stream > products

    Enterprise applications

    • Enabling capabilities
    • Enterprise platforms
    • Supporting apps
    • Example: HR > Workday/Peoplesoft > Modules Supporting: Job board, healthcare administrator

    Shared Services

    • Organization of related services into service family
    • Direct hierarchy does not necessarily exist within the family
    • Examples: End-user support and ticketing, workflow and collaboration tools

    Technical

    • Domain grouping of IT infrastructure, platforms, apps, skills, or languages
    • Often used in combination with Shared Services grouping or LoB-specific apps
    • Examples: Java, .NET, low-code, database, network

    Organizational alignment

    • Used at higher levels of the organization where products are aligned under divisions
    • Separation of product managers from organizational structure is no longer needed because the management team owns the product management role

    Map the source of demand to each product

    With enterprise applications and shared services, your demand comes from other product and service owners rather than end customers in a value stream.

    Enterprise applications

    • Primary demand comes from the operational teams and service groups using the platform.
    • Each group typically has processes and tools aligned to a module or portion of the overall platform.
    • Product owners determine end-user needs to assist with process improvement and automation.
    • Product family managers help align roadmap goals and capabilities across the modules and tools to ensure consistency and the alignment of changes.

    Shared services

    • Primary demand for shared services comes from other product owners and service managers whose solution or application is dependent on the shared service platform.
    • Families are grouped by related themes (e.g. workflow tools) to increase reusability, standard enterprise solutions, reduced redundancy, and consistent processes across multiple teams.
    • Product owners manage the individual applications or services within a family.

    Pattern: Enterprise applications

    A division or group delivers enabling capabilities and the team’s operational alignment maps directly to the modules/components of an enterprise application and other applications that support the specific business function.

    Workforce Management, Strategic HR, Talent Management, Core HR

    Example:

    • Human resources is one corporate function. Within HR, however, there are subfunctions that operate independently.
    • Each operational team is supported by one or more applications or modules within a primary HR system.
    • Even though the teams work independently, the information they manage is shared with, or ties into processes used by other teams. Coordination of efforts helps provide a higher level of service and consistency.

    For additional information about HRMS, please download Get the Most Out of Your HRMS.

    Assigning owners to enterprise applications

    Align your enterprise application owners to your operating teams that use the enterprise applications. Effectively, your service managers will align with your platform module owners to provide integrated awareness and planning.

    Family manager (top-level), Family managers (second-level) and Product owners.

    Pattern: Shared services

    Grouping by service type, knowledge area, or technology allows for specialization while families align service delivery to shared business capabilities.

    Grouping by service type, knowledge area, or technology allows for specialization while families align service delivery to shared business capabilities.

    Example:

    • Recommended for governance, risk, and compliance; infrastructure; security; end-user support; and shared platforms (workflow, collaboration, imaging/record retention). Direct hierarchies do not necessarily exist within the shared service family.
    • Service groupings are common for service owners (also known as support managers, operations managers, etc.).
    • End-user ticketing comes through a common request system, is routed to the team responsible for triage, and then is routed to a team for resolution.
    • Collaboration tools and workflow tools are enablers of other applications, and product families might support multiple apps or platforms delivering that shared capability.

    Assigning owners to shared services

    Assign owners by service type, knowledge area, or technology to provide alignment of shared business capabilities and common solutions.

    Family manager (top-level), Family managers (second-level) and Product owners.

    Map sources of demand and influencers

    Use the stakeholder analysis to define the key stakeholders and sources of demand for enterprise applications and shared services. Extend your mapping to include their stakeholders and influencers to uncover additional sources of demand and prioritization.

    Map of key stakeholders for enterprise applications and shared services.

    Info-Tech Insight

    Your product owner map defines the influence landscape your product operates. It is every bit as important as the teams who enhance, support, and operate your product directly.

    Combine your product owner map with your stakeholder map to create a comprehensive view of influencers.

    Exercise 2.1.1 Assign resources to your products and families

    1-4 hours
    1. Use the product families you completed in Deliver Digital Products at Scale to determine which products and product families need a resource assigned. Where the same resource fills more than one role, they are the product owner or manager for each independently.
    2. Product families that are being managed as products (one backlog for multiple products) should have one owner until the family is split into separate products later.
    3. For each product and family, define the following:
      • Who is the owner (role or person)?
      • Is ownership clearly defined?
      • Are there other stakeholders who make decisions for the product?
    4. Record the results in the Mature and Scale Product Ownership Workbook on the Product Owner Mapping worksheet.

    Output

    • Product owner and manager resource alignment.

    Participants

    • Product owners
    • Product managers
    • Development team leads
    • Portfolio managers
    • Business analysts

    Capture in the Mature and Scale Product Ownership Playbook.

    Step 2.2

    Manage stakeholder influence

    Activities

    2.2.1 Visualize relationships to identify key influencers

    2.2.2 Group stakeholders into categories

    2.2.3 Prioritize your stakeholders

    Align product owners to products

    This step involves the following participants:

    • Product owners
    • Product managers
    • Development team leads
    • Portfolio managers
    • Delivery managers
    • Business analysts

    Outcomes of this step

    • Stakeholder management strategy

    Develop a product owner stakeholder strategy

    Stakeholder management, Product lifecycle, Project delivery, Operational support.

    Stakeholders are a critical cornerstone to product ownership. They provide the context, alignment, and constraints that influence or control what a product owner can accomplish.

    Product owners operate within a network of stakeholders who represent different perspectives within the organization.

    First, product owners must identify members of their stakeholder network. Next, they should devise a strategy for managing stakeholders.

    Without a stakeholder strategy, product owners will encounter obstacles, resistance, or unexpected changes.

    Create a stakeholder network map to product roadmaps and prioritization

    Follow the trail of breadcrumbs from your direct stakeholders to their influencers to uncover hidden stakeholders.

    Create a stakeholder network map to product roadmaps and prioritization. Use connectors to determine who may be influencing your direct stakeholders.

    Info-Tech Insight

    Your stakeholder map defines the influence landscape your product operates. It is every bit as important as the teams who enhance, support, and operate your product directly.

    Use connectors to determine who may be influencing your direct stakeholders. They may not have any formal authority within the organization, but they may have informal yet substantive relationships with your stakeholders.

    Exercise 2.2.1 Visualize relationships to identify key influencers

    1 hour
    1. List direct stakeholders for your product.
    2. Determine the stakeholders of your stakeholders and consider adding each of them to the stakeholder list.
    3. Assess who has either formal or informal influence over your stakeholders; add these influencers to your stakeholder list.
    4. Construct a diagram linking stakeholders and their influencers together.
      • Use black arrows to indicate the direction of professional influence.
      • Use dashed green arrows to indicate informal bidirectional influence relationships.
    5. Record the results in the Mature and Scale Product Ownership Workbook .

    Output

    • Relationships among stakeholders and influencers

    Participants

    • Product owners
    • Product managers
    • Development team leads
    • Portfolio managers
    • Business analysts

    Capture in the Mature and Scale Product Ownership Playbook.

    Categorize your stakeholders with a prioritization map

    A stakeholder prioritization map helps product owners categorize their stakeholders by their level of influence and ownership in the product and/or teams.

    Influence versus Ownership/Interest

    There are four areas on the map, and the stakeholders within each area should be treated differently.

    • Players have a high interest in the initiative and the influence to effect change over the initiative. Their support is critical, and a lack of support can cause significant impediments to the objectives.
    • Mediators have a low interest but significant influence over the initiative. They can help to provide balance and objective opinions to issues that arise.
    • Noisemakers have low influence but high interest. They tend to be very vocal and engaged, either positively or negatively but have little ability to enact their wishes.
    • Spectators are generally apathetic and have little influence over or interest in the initiative.

    Exercise 2.2.2 Group stakeholders into categories

    1 hour
    1. Identify your stakeholders’ interest in and influence on your Agile implementation as high, medium, or low by rating the attributes below.
    2. Map your results to the model below to determine each stakeholder’s category.
    3. Record the results in the Mature and Scale Product Ownership Workbook .

    Influence versus Ownership/Interest with CMO, CIO and Product Manager in assigned areas.

    Output

    • Categorization of stakeholders and influencers

    Participants

    • Product owners
    • Product managers
    • Development team leads
    • Portfolio managers
    • Business analysts

    Capture in the Mature and Scale Product Ownership Playbook.

    Prioritize your stakeholders

    There may be too many stakeholders to be able to manage them all. Focus your attention on the stakeholders that matter most.

    Stakeholder category versus level of support.

    Consider the three dimensions of stakeholder prioritization: influence, interest, and support. Support can be determined by rating the following question: How likely is it that your stakeholder would recommend your product? These parameters are used to prioritize which stakeholders are most important and should receive your focused attention. The table to the right indicates how stakeholders are ranked.

    Exercise 2.2.3 Prioritize your stakeholders

    1 hour
    1. Identify the level of support of each stakeholder by answering the following question: How likely is it that your stakeholder would endorse your product?
    2. Prioritize your stakeholders using the prioritization scheme on the previous slide.
    3. Record the results in the Mature and Scale Product Ownership Workbook .

    Stakeholder, Category, level of support, prioritization.

    Output

    • Stakeholder and influencer prioritization

    Participants

    • Product owners
    • Product managers
    • Development team leads
    • Portfolio managers
    • Business analysts

    Capture in the Mature and Scale Product Ownership Playbook.

    Define strategies for engaging stakeholders by type

    Authority Vs. Ownership/Interest.

    Type

    Quadrant

    Actions

    Players

    High influence, high interest – actively engage Keep them updated on the progress of the project. Continuously involve players in the process and maintain their engagement and interest by demonstrating their value to its success.

    Mediators

    High influence, low interest – keep satisfied They can be the game changers in groups of stakeholders. Turn them into supporters by gaining their confidence and trust and including them in important decision-making steps. In turn, they can help you influence other stakeholders.

    Noisemakers

    Low influence, high interest – keep informed Try to increase their influence (or decrease it if they are detractors) by providing them with key information, supporting them in meetings, and using mediators to help them.

    Spectators

    Low influence, low interest – monitor They are followers. Keep them in the loop by providing clarity on objectives and status updates.

    Info-Tech Insight

    Each group of stakeholders draws attention and resources away from critical tasks. By properly identifying your stakeholder groups, the product owner can develop corresponding actions to manage stakeholders in each group. This can dramatically reduce wasted effort trying to satisfy spectators and noisemakers while ensuring the needs of mediators and players are met.

    Phase 3

    Mature Product Owner Capabilities

    Phase 3: Assess your Agile product owner readiness, Mature product owner capabilities.

    Mature and Scale Product Ownership

    This phase will walk you through the following activities:

    3.1.1 Assess your real Agile skill proficiency

    3.2.1 Assess your vision capability proficiency

    3.2.2 Assess your leadership capability proficiency

    3.2.3 Assess your PLM capability proficiency

    3.2.4 Identify your business value drivers and sources of value

    3.2.5 Assess your value realization capability proficiency

    This phase involves the following participants:

    • Product owners
    • Product managers

    Step 3.1

    Assess your Agile product owner readiness

    Activities

    3.1.1 Assess your real Agile skill proficiency

    Mature product owner capabilities

    This step involves the following participants:

    • Product owners
    • Product managers

    Outcomes of this step

    • Real Agile skill proficiency assessment

    Why focus on core skills?

    They are the foundation to achieve business outcomes

    Skills, actions, output and outcomes

    The right skills development is only possible with proper assessment and alignment against outcomes.

    Being successful at Agile is more than about just doing Agile

    The following represents the hard skills needed to “Do Agile”:

    Being successful at Agile needs 4 hard skills: 1. Engineering skills, 2. Technician Skills, 3. Framework/Process skills, 4. Tools skills.

    • Engineering skills. These are the skills and competencies required for building brand-new valuable software.
    • Technician skills. These are the skills and competencies required for maintaining and operating the software delivered to stakeholders.
    • Framework/Process skills. These are the specific knowledge skills required to support engineering or technician skills.
    • Tools skills. This represents the software that helps you deliver other software.

    While these are important, they are not the whole story. To effectively deliver software, we believe in the importance of being Agile over simply doing Agile.

    Adapted from: “Doing Agile” Is Only Part of the Software Delivery Pie

    Focus on these real Agile skills

    Agile skills

    • Accountability
    • Collaboration
    • Comfort with ambiguity
    • Communication
    • Empathy
    • Facilitation
    • Functional decomposition
    • Initiative
    • Process discipline
    • Resilience

    Info-Tech research shows these are the real Agile skills to get started with

    Skill Name

    Description

    Accountability

    Refers to the state of being accountable. In an Agile context, it implies transparency, dedication, acting responsibly, and doing what is necessary to get the job done.

    Collaboration

    Values diverse perspectives and working with others to achieve the best output possible. Effective at working toward individual, team, department, and organizational goals.

    Comfort with ambiguity

    Allows you to confidently take the next steps when presented with a problem without having all the necessary information present.

    Communication

    Uses different techniques to share information, concerns, or emotions when a situation arises, and it allows you to vary your approach depending on the current phase of development.

    Empathy

    Is the ability to understand and share the feelings of another to better serve your team and your stakeholders.

    Facilitation

    Refers to guiding and directing people through a set of conversations and events to learn and achieve a shared understanding.

    Functional decomposition

    Is being able to break down requirements into constituent epics and stories.

    Initiative

    Is being able to anticipate challenges and then act on opportunities that lead to better business outcomes.

    Process discipline

    Refers to the focus of following the right steps for a given activity at the right time to achieve the right outcomes.

    Resilience

    Refers to the behaviors, thoughts, and actions that allow a person to recover from stress and adversity.

    Accountability

    An accountable person:

    • Takes ownership of their own decisions and actions and is responsible for the quality of results.
    • Recognizes personal accountabilities to others, including customers.
    • Works well autonomously.
    • Ensures that the mutual expectations between themselves and others are clearly defined.
    • Takes the appropriate actions to ensure that obligations are met in a timely manner.
    • As a leader, takes responsibility for those being led.

    Accountability drives high performance in teams and organizations

    • The performance level of teams depends heavily on accountability and who demonstrates it:
      • In weak teams, there is no accountability.
      • In mediocre teams, supervisors demonstrate accountability.
      • In high-performance teams, peers manage most performance problems through joint accountability. (Grenny, 2014)
    • According to Bain & Company, accountability is the third most important attribute of high-performing companies. Some of the other key attributes include honest, performance-focused, collaborative, and innovative. (Mankins, 2013)

    All components of the employee empowerment driver have a strong, positive correlation with engagement.

    Employee empowerment and Correlation with engagement.

    Source: McLean & Company Engagement Database, 2018; N=71,794

    Accountability

    Your Score: ____

    1 - Foundational: Transitioning and Growing

    2 - Capable/Competent: Core Contributor

    3 - Influential: Gifted Improver

    4 - Transformational: Towering Strength

    • Alerts others to possible problems in a timely manner.
    • Seeks appropriate support to solve problems.
    • Actively contributes to the creation and evaluation of possible solutions.
    • Acts on solutions selected and decisions made as directed.
    • Makes effective decisions about how to complete work tasks.
    • Demonstrates the capability of breaking down concrete issues into parts and synthesizing information succinctly.
    • Collects and analyzes information from a variety of sources.
    • Seeks information and input to fully understand the cause of problems.
    • Takes action to address obstacles and problems before they impact performance and results.
    • Initiates the evaluation of possible solutions to problems.
    • Makes effective decisions about work task prioritization.
    • Appropriately assesses risks before deciding.
    • Effectively navigates through ambiguity, using multiple data points to analyze issues and identify trends.
    • Does not jump to conclusions.
    • Draws logical conclusions and provides opinions and recommendations with confidence.
    • Takes ownership over decisions and their consequences.
    • Demonstrates broad knowledge of information sources that can be used to assess problems and make decisions.
    • Invests time in planning, discovery, and reflection to drive better decisions.
    • Effectively leverages hard data as inputs to making decisions.
    • Garners insight from abstract data and makes appropriate decisions.
    • Coaches others in effective decision-making practices.
    • Has the authority to solve problems and make decisions.
    • Thinks several steps ahead in deciding the best course of action, anticipating likely outcomes, risks, or implications.
    • Establishes metrics to aid in decision-making, for self and teams
    • Prioritizes objective and ambiguous information and analyzes this when making decisions.
    • Solicits a diverse range of opinions and perspectives as inputs to decision making.
    • Applies frameworks to decision making, particularly in situations that have little base in prior experience.
    • Makes effective decisions about organizational priorities.
    • Holds others accountable for their decisions and consequences.
    • Creates a culture of empowerment and trust to facilitate effective problem solving and decision making.
    • Makes sound decisions that have organization-wide consequences and that influence future direction.

    Collaboration as a skill

    The principles and values of Agile revolve around collaboration.

    • Works well with others on specialized and cross-functional teams.
    • Can self-organize while part of a team.
    • Respects the commitments that others make.
    • Identifies and articulates dependencies.
    • Values diverse perspectives and works with others to achieve the best output possible.
    • Effective at working toward individual, team, department, and organizational goals.
    The principles and values of Agile revolve around collaboration. Doing what was done before (being prescriptive), going though the motions (doing Agile), living the principles (being Agile)

    Collaboration

    The Agile Manifesto has three principles that focus on collaboration:

    1. The business and developers must work together daily throughout the project.
    2. Build projects around motivated individuals. Give them the environment and support they need and trust them to get the job done.
    3. The most efficient and effective method of conveying information to and within a development team is face-to-face conversation.

    Effective collaboration supports Agile behaviors, including embracing change and the ability to work iteratively.

    Collaboration

    Your Score: ____

    1 - Foundational: Transitioning and Growing

    2 - Capable/Competent: Core Contributor

    3 - Influential: Gifted Improver

    4 - Transformational: Towering Strength

    • Understands role on the team and the associated responsibilities and accountabilities.
    • Treats team members with respect.
    • Contributes to team decisions and to the achievement of team goals and objectives.
    • Demonstrates a positive attitude.
    • Works cross-functionally to achieve common goals and to support the achievement of other team/department goals.
    • Values working in a diverse team and understands the importance of differing perspectives to develop unique solutions or ideas.
    • Fosters team camaraderie, collaboration, and cohesion.
    • Understands the impact of one's actions on the ability of team members to do their jobs.
    • Respects the differences other team members bring to the table by openly seeking others' opinions.
    • Helps the team accomplish goals and objectives by breaking down shared goals into smaller tasks.
    • Approaches challenging team situations with optimism and an open mind, focusing on coming to a respectful conclusion.
    • Makes suggestions to improve team engagement and effectiveness.
    • Supports implementation of team decisions.
    • Professionally gives and seeks feedback to achieve common goals.
    • Values working in a diverse team and understands the importance of differing perspectives to develop unique solutions or ideas.
    • Motivates the team toward achieving goals and exceeding expectations.
    • Reaches out to other teams and departments to build collaborative, cross-functional relationships.
    • Creates a culture of collaboration that leverages team members' strengths, even when the team is remote or virtual.
    • Participates and encourages others to participate in initiatives that improve team engagement and effectiveness.
    • Builds consensus to make and implement team decisions, often navigating through challenging task or interpersonal obstacles.
    • Values leading a diverse team and understands the importance of differing perspectives to develop unique solutions or ideas.
    • Creates a culture of collaboration among teams, departments, external business partners, and all employee levels.
    • Breaks down silos to achieve inter-departmental collaboration.
    • Demonstrates ownership and accountability for team/department/ organizational outcomes.
    • Uses an inclusive and consultative approach in setting team goals and objectives and making team decisions.
    • Coaches others on how to identify and proactively mitigate potential points of team conflict.
    • Recognizes and rewards teamwork throughout the organization.
    • Provides the tools and resources necessary for teams to succeed.
    • Values diverse teams and understands the importance of differing perspectives to develop unique solutions or ideas.

    Comfort with ambiguity

    Ability to handle ambiguity is a key factor in Agile success.

    • Implies the ability to maintain a level of effectiveness when all information is not present.
    • Able to confidently act when presented with a problem without all information present.
    • Risk and uncertainty can comfortably be handled.
    • As a result, can easily adapt and embrace change.
    • People comfortable with ambiguity demonstrate effective problem-solving skills.

    Relative importance of traits found in Agile teams

    1. Handles ambiguity
    2. Agreeable
    3. Conscientious

    Comfort with ambiguity

    Your Score: ____

    1 - Foundational: Transitioning and Growing

    2 - Capable/Competent: Core Contributor

    3 - Influential: Gifted Improver

    4 - Transformational: Towering Strength

    • Requires most information to be present before carrying out required activities.
    • Can operate with some information missing.
    • Comfortable asking people within their known circles for help.
    • Significant time is taken to reveal small pieces of information.
    • More adept at operating with information missing.
    • Willing to reach out to people outside of their regular circles for assistance and clarification.
    • Able to apply primary and secondary research methods to fill in the missing pieces.
    • Can operate essentially with a statement and a blank page.
    • Able to build a plan, drive others and themselves to obtain the right information to solve the problem.
    • Able to optimize only pulling what is necessary to answer the desired question and achieve the desired outcome.

    Communication

    Even though many organizations recognize its importance, communication is one of the root causes of project failure.

    Project success vs Communication effectiveness. Effective communications is associated with a 17% increase in finishing projects within budget.

    56%

    56% of the resources spent on a project are at risk due to ineffective communications.

    PMI, 2013.

    29%

    In 29% of projects started in the past 12 months, poor communication was identified as being one of the primary causes of failure.

    PMI, 2013.

    Why are communication skills important to the Agile team?

    It’s not about the volume, it’s about the method.

    • Effectively and appropriately interacts with others to build relationships and share ideas and information.
    • Uses tact and diplomacy to navigate difficult situations.
    • Relays key messages by creating a compelling story, targeted toward specific audiences.

    Communication effectiveness, Activity and Effort required.

    Adapted From: Agile Modeling

    Communication

    Your Score:____

    1 - Foundational: Transitioning and Growing

    2 - Capable/Competent: Core Contributor

    3 - Influential: Gifted Improver

    4 - Transformational: Towering Strength

    • Actively listens, learns through observation, and uses clear and precise language.
    • Possesses an open and approachable demeanor, with a positive and constructive tone.
    • Demonstrates interest in the thoughts and feelings of others.
    • Considers potential responses of others before speaking or acting.
    • Checks own understanding of others’ communication by repeating or paraphrasing.
    • Demonstrates self-control in stressful situations.
    • Provides clear, concise information to others via verbal or written communication.
    • Seeks to understand others' points of view, looking at verbal and non-verbal cues to encourage open and honest discussions.
    • Invites and encourages others to participate in discussions.
    • Projects a sincere and genuine tone.
    • Remains calm when dealing with others who are upset or angry.
    • Provides and seeks support to improve communication.
    • Does not jump to conclusions or act on assumptions.
    • Tailors messages to meet the different needs of different audiences.
    • Accurately interprets responses of others to their words and actions.
    • Provides feedback effectively and with empathy.
    • Is a role model for others on how to effectively communicate.
    • Ensures effective communication takes place at the departmental level.
    • Engages stakeholders using appropriate communication methods to achieve desired outcomes.
    • Creates opportunities and forums for discussion and idea sharing.
    • Demonstrates understanding of the feelings, motivations, and perspectives of others, while adapting communications to anticipated reactions.
    • Shares insights about their own strengths, weaknesses, successes, ad failures to show empathy and help others relate.
    • Discusses contentious issues without getting defensive and maintains a professional tone.
    • Coaches others on how to communicate effectively and craft targeted messages.
    • Sets and exemplifies standards for respectful and effective communications in the organization.
    • Comfortably delivers strategic messages supporting their function and the organization at the enterprise level.
    • Communicates with senior-level executives on complex organizational issues.
    • Promotes inter-departmental communication and transparency.
    • Achieves buy-in and consensus from people who share widely different views.
    • Shares complex messages in clear, understandable language.
    • Accurately interprets how they are perceived by others.
    • Rallies employees to communicate ideas and build upon differing perspectives to drive innovation.

    Empathy

    Empathy is the ability to understand and share the feelings of another in order to better serve your team and your stakeholders. There are three kinds:

    Cognitive

    Thought, understanding, intellect

    • Knowing how someone else feels and what they might be thinking.
    • Contributes to more effective communication.

    Emotional

    Feelings, physical sensation

    • You physically feel the emotions of the other person.
    • Helps build emotional connections with others.

    Compassionate

    Intellect, emotion with action

    • Along with understanding, you take action to help.

    How is empathy an Agile skill?

    Empathy enables you to serve your team, your customers, and your organization

    Serving the team

    • Primary types: Emotional and compassionate empathy.
    • The team is accountable for delivery.
    • By being able to empathize with the person you are talking to, complex issues can be addressed.
    • A lack of empathy leads to a lack of collaboration and being able to go forward on a common path.

    Serving your customers and stakeholders

    • Primary type: Cognitive empathy.
    • Agile enables the delivery of the right value at the right time to your stakeholders
    • Translating your stakeholders' needs requires an understanding of who they are as people. This is done through observations, interviews and conversations.
    • Leveraging empathy maps and user-story writing is an effective tool.

    Empathy

    Your Score: ____

    1 - Foundational: Transitioning and Growing

    2 - Capable/Competent: Core Contributor

    3 - Influential: Gifted Improver

    4 - Transformational: Towering Strength

    • Knowing how someone else feels and what they might be thinking.
    • Ability to build emotional connections with others.
    • Able to harness emotional connections to achieve tangible and experiential outcomes.
    • Demonstrates an awareness of different feelings and ways of thinking by both internal and external stakeholders.
    • Limited ability to make social connections with others outside of the immediate team.
    • Able to connect with similarly minded people to improve customer/stakeholder satisfaction. (Insights into action)
    • Able to interact and understand others with vastly different views.
    • Lack of agreement does not stop individual. from asking questions, understanding, and pushing the conversation forward

    Facilitation

    It’s not just your manager’s problem.

    “Facilitation is the skill of moderating discussions within a group in order to enable all participants to effectively articulate their views on a topic under discussion, and to ensure that participants in the discussion are able to recognize and appreciate the differing points of view that are articulated.” (IIBA, 2015)

    • Drives action through influence, often without authority.
    • Leads and impacts others' thinking, decisions, or behavior through inclusive practices and relationship building.
    • Encourages others to self-organize and hold themselves accountable.
    • Identifies blockers and constructively removes barriers to progress.

    Facilitation

    Your Score: ____

    1 - Foundational: Transitioning and Growing

    2 - Capable/Competent: Core Contributor

    3 - Influential: Gifted Improver

    4 - Transformational: Towering Strength

    • Drives action through influence, often without authority.
    • Leads and impacts others' thinking, decisions, or behavior through inclusive practices and relationship building.
    • Encourages others to self-organize and hold themselves accountable.
    • Identifies blockers and constructively removes barriers to progress.
    • Maps and executes processes effectively.
    • Uses facts and concrete examples to demonstrate a point and gain support from others.
    • Openly listens to the perspectives of others.
    • Builds relationships through honest and consistent behavior.
    • Understands the impact of their own actions and how others will perceive it.
    • Identifies impediments to progress.
    • Anticipates the effect of one's approach on the emotions and sensitivities of others.
    • Practices active listening while demonstrating positivity and openness.
    • Customizes discussion and presentations to include "what’s in it for me" for the audience.
    • Presents compelling information to emphasize the value of an idea.
    • Involves others in refining ideas or making decisions in order to drive buy-in and action.
    • Knows how to appropriately use influence to achieve outcomes without formal authority.
    • Seeks ways and the help of others to address barriers or blockers to progress.
    • Leverages a planned approach to influencing others by identifying stakeholder interests, common goals, and potential barriers.
    • Builds upon successes to gain acceptance for new ideas.
    • Facilitates connections between members of their network for the benefit of the organization or others.
    • Demonstrates the ability to draw on trusting relationships to garner support for ideas and action.
    • Encourages a culture that allows space for influence to drive action.
    • Adept at appropriately leveraging influence to achieve business unit outcomes.
    • Actively manages the removal of barriers and blockers for teams.

    Functional decomposition

    It’s not just a process, it’s a skill.

    “Functional decomposition helps manage complexity and reduce uncertainty by breaking down processes, systems, functional areas, or deliverables into their simpler constituent parts and allowing each part to be analyzed independently."

    (IIBA, 2015)

    Being able to break down requirements into constituent consumable items (example: epics and user stories).

    Start: Strategic Initiatives. 1: Epics. 2: Capabilities. 3: Features. End: Stories.

    Use artifact mapping to improve functional decomposition

    In our research, we refer to these items as epics, capabilities, features, and user stories. How you develop your guiding principles and structure your backlog should be based on the terminology and artifact types commonly used in your organization.

    Agile, Waterfall, Relationship, Decomposition skill most in demand, definition.

    Functional Decomposition

    Your Score: ____

    1 - Foundational: Transitioning and Growing

    2 - Capable/Competent: Core Contributor

    3 - Influential: Gifted Improver

    4 - Transformational: Towering Strength

    • Able to decompose items with assistance from other team members.
    • Able to decompose items independently, ensuring alignment with business value.
    • Able to decompose items independently and actively seeks out collaboration opportunities with relevant SME's during and after the refinement process to ensure completion.
    • Able to decompose items at a variety of granularity levels.
    • Able to teach and lead others in their decomposition efforts.
    • Able to quickly operate at different levels of the requirements stack.

    Initiative and self-organization

    A team that takes initiative can self-organize to solve critical problems.

    • "The best architectures, requirements, and designs emerge from self-organizing teams." (Agile Manifesto)
    • In a nutshell, the initiative represents the ability to anticipate challenges and act on opportunities that lead to better business outcomes.
    • Anticipates challenges and acts on opportunities that lead to better business outcomes.
    • Thinks critically and is motivated to use both specialist expertise and general knowledge.
    • Driven by the delivery of business value and better business outcomes.
    • Empowers others to act and is empowered and self-motivated.

    Initiative and self-organization

    Your Score: ____

    1 - Foundational: Transitioning and Growing

    2 - Capable/Competent: Core Contributor

    3 - Influential: Gifted Improver

    4 - Transformational: Towering Strength

    • Demonstrates awareness of an opportunity or issue which is presently occurring or is within the immediate work area.
    • Reports an opportunity or issue to the appropriate person.
    • Acts instead of waiting to be asked.
    • Willingly takes on challenges, even if they fall outside their area of expertise.
    • Is proactive in identifying issues and making recommendations to resolve them.
    • Within the scope of the work environment, takes action to improve processes or results, or to resolve problems.
    • Not deterred by obstacles.
    • Tackles challenges that require risk taking.
    • Procures the necessary resources, team and technical support to enable success.
    • Assists others to get the job done.
    • Demonstrates awareness of an opportunities or issues which are in the future or outside the immediate work area.
    • Typically exceeds the expectations of the job.
    • Learns new technology or skills outside their specialization so that they can be a more effective team member.
    • Recommends solutions to enhance results or prevent potential issues.
    • Drives implementation of new processes within the team to improve results.
    • Able to provide recommendations on plans and decisions that are strategic and future-oriented for the organization.
    • Identifies areas of high risk or of organizational level impact.
    • Able to empower significant recourses from the organization to enable success.
    • Leads long-term engagements that result in improved organizational capabilities and processes.

    Process discipline

    A common misconception is that Agile means no process and no discipline. Effective Agile teams require more adherence to the right processes to create a culture of self-improvement.

    • Refers to the focus of following the right steps for a given activity at the right time to achieve the right outcomes.
    • Focus on following the right steps for a given activity at the right time to achieve desired outcomes.
    Example: Scrum Ceremonies during a sprint (1 - 4 weeks/sprint). 1: Sprint planning, 2: Daily scrum, 3: Sprint review, 4: Sprint retrospective.

    Process discipline

    Your Score: ____

    1 - Foundational: Transitioning and Growing

    2 - Capable/Competent: Core Contributor

    3 - Influential: Gifted Improver

    4 - Transformational: Towering Strength

    • Demonstrates awareness of the key processes and steps that are needed in a given situation.
    • Limited consistency in following processes and limited understanding of the 'why' behind the processes.
    • Aware and follows through with key agile processes in a consistent manner.
    • Demonstrates not only the knowledge of processes but understands the 'why' behind their existence.
    • Aware and follows through with key agile processes in a consistent manner.
    • Demonstrates understanding of not only why specific processes exist but can suggest changes to improve efficiency, consistency, and outcomes.

    N/A -- Maximum level is '3

    Resilience

    If your team hits the wall, don’t let the wall hit them back.

    • Resilience is critical for an effective Agile transformation. A team that demonstrates resilience always exhibits:
    • Evolution over transformation – There is a recognition that changes happen over time.
    • Intensity and productivity – A race is not won by the ones who are the fastest, but by the ones who are the most consistent. Regardless of what comes up, the team can push through.
    • That organizational resistance is futile – Given that it is working on the right objectives, the team needs to demonstrate a consistency of approach and intensity regardless of what may stand in its way.
    • Refers to the behaviors, thoughts, and actions that allow a person to recover from stress and adversity.

    How resilience aligns with Agile

    A team is not “living the principles” without resilience.

    1. Purpose

      Aligns with: “Our highest priority is to satisfy the customer through early and continuous delivery of valuable software.” The vision or goals may not be clear in certain circumstances and can be difficult to relate to a single work item. Being able to intrinsically source and harness a sense of purpose becomes more important, especially as a self-organizing team.
    2. Perseverance

      Aligns with: “Agile processes harness change for the customer's competitive advantage.” Perseverance enables teams to continuously deliver at a steady pace, addressing impediments or setbacks and continuing to move forward.
    3. Composure

      Aligns with: “Agile processes promote sustainable development,” and “At regular intervals, the team reflects ... and adjusts its behavior accordingly.”
      When difficult situations arise, composure allows us to understand perspectives, empathize with customers, accept late changes, and sustain a steady pace.
    4. Self-Reliance

      Aligns with: “The best architectures, requirements, and designs emerge from self-organizing teams.” Knowing oneself, recognizing strengths, and drawing on past successes, can be a powerful aid in creating high-performing Agile teams
    5. Authenticity

      Aligns with: “At regular intervals, the team reflects … and adjusts its behavior accordingly,” and “Build projects around motivated individuals.”
      When difficult situations arise, authenticity is crucial. “For example, being able to openly disclose areas outside of your strengths in sprint planning or being able to contribute constructively toward self-organization.”

    Adapted from: Why Innovation, 2019.

    Resilience

    Your Score: ____

    1 - Foundational: Transitioning and Growing

    2 - Capable/Competent: Core Contributor

    3 - Influential: Gifted Improver

    4 - Transformational: Towering Strength

    • Easily distracted and stopped by moderately stressful and challenging situations.
    • Requires significant help from others to get back on track.
    • Not frequently able (or knows) how to ask for help
    • Handles typical stresses and challenges for the given role.
    • Able to get back on track with limited assistance.
    • Able to ask for help when they need it.
    • Quality of work unaffected by an increase in pressures and challenges.
    • Handles stresses and challenges what is deemed above and beyond their given role.
    • Able to provide advice to others on how to handle difficult and challenging situations.
    • Quality of work and outcomes is maintained and sometimes exceeded as pressure increases.
    • Team looks to this individual as being the gold standard on how to approach any given problem or situation.
    • Directly mentors others on approaches in situations regardless of the level of challenge.

    Exercise 1.2.1 Identify your primary product owner perspective

    1 hour
    1. Review each real Agile skill and determine your current proficiency.
    2. Complete your assessment in the Mature and Scale Product Owner Proficiency Assessment tool.
    3. Record the results in the Mature and Scale Product Ownership Playbook.
    4. Review the skills map to identify strengths and areas of growth.

    Accountability, Collaboration, Comfort in Ambiguity, Communication, Empathy, Facilitation, Functional Decomposition, Initiative, Process Discipline, Resilience.

    Output

    • Agile skills assessment results.

    Participants

    • Product owners
    • Product managers

    Capture in the Mature and Scale Product Owner Proficiency Assessment.

    Determine your Agile skills proficiency: Edit chart data to plot your scores or add your data points and connect the lines.

    Step 3.2

    Mature product owner capabilities

    Activities

    3.2.1 Assess your vision capability proficiency

    3.2.2 Assess your leadership capability proficiency

    3.2.3 Assess your PLM capability proficiency

    3.2.4 Identify your business value drivers and sources of value

    3.2.5 Assess your value realization capability proficiency

    Mature product owner capabilities

    This step involves the following participants:

    • Product owners
    • Product managers

    Outcomes of this step

    • Info-Tech product owner capability model proficiency assessment

    Product capabilities deliver value

    As a product owner, you are responsible for managing these facets through your capabilities and activities.

    The core product and value stream consists of: Funding - Product management and governance, Business functionality - Stakeholder and relationship management, and Technology - Product delivery.

    Info-Tech Best Practice

    It is easy to lose sight of what matters when we look at a product from a single point of view . Despite what "The Agile Manifesto" says, working software is not valuable without the knowledge and support that people need in order to adopt, use, and maintain it. If you build it, they will not come. Product owners must consider the needs of all stakeholders when designing and building products.

    Recognize product owner knowledge gaps

    Pulse survey of product owners

    Pulse survey of product owners. Graph shows large percentage of respondents have alignment to common agile definition of product owners. Yet a significant perception gap in P&L, delivery, and analytics.

    Info-Tech Insight

    1. Less than 15% of respondents identified analytics or financial management as a key component of product ownership.
    2. Assess your product owner’s capabilities and understanding to develop a maturity plan.

    Source: Pulse Survey (N=18)

    Implement the Info-Tech product owner capability model

    Unfortunately, most product owners operate with incomplete knowledge of the skills and capabilities needed to perform the role. Common gaps include focusing only on product backlogs, acting as a proxy for product decisions, and ignoring the need for key performance indicators (KPIs) and analytics in both planning and value realization.

    Product Owner capabilities: Vision, Product Lifecycle Management, Leadership, Value Realization

    Vision

    • Market Analysis
    • Business Alignment
    • Product Roadmap

    Leadership

    • Soft Skills
    • Collaboration
    • Decision Making

    Product Lifecycle Management

    • Plan
    • Build
    • Run

    Value Realization

    • KPIs
    • Financial Management
    • Business Model

    Product owner capabilities provide support

    Vision predicts impact of Value realization. Value realization provides input to vision

    Your vision informs and aligns what goals and capabilities are needed to fulfill your product or product family vision and align with enterprise goals and priorities. Each item on your roadmap should have corresponding KPIs or OKRs to know how far you moved the value needle. Value realization measures how well you met your target, as well as the impacts on your business value canvas and cost model.

    Product lifecycle management builds trust with Leadership. Leadership improves quality of Product lifecycle management.

    Your leadership skills improve collaborations and decisions when working with your stakeholders and product delivery teams. This builds trust and improves continued improvements to the entire product lifecycle. A product owner’s focus should always be on finding ways to improve value delivery.

    Product owner capabilities provide support

    Leadership enhances Vision. Vision Guides Product Lifecycle Management. Product Lifecycle Management delivers Value Realization. Leadership enhances Value Realization

    Develop product owner capabilities

    Each capability: Vision, Product lifecycle management, Value realization and Leadership has 3 components needed for successful product ownership.

    Avoid common capability gaps

    Vision

    • Focusing solely on backlog grooming (tactical only)
    • Ignoring or failing to align product roadmap to enterprise goals
    • Operational support and execution
    • Basing decisions on opinion rather than market data
    • Ignoring or missing internal and external threats to your product

    Leadership

    • Failing to include feedback from all teams who interact with your product
    • Using a command-and-control approach
    • Viewing product owner as only a delivery role
    • Acting as a proxy for stakeholder decisions
    • Avoiding tough strategic decisions in favor of easier tactical choices

    Product lifecycle management

    • Focusing on delivery and not the full product lifecycle
    • Ignoring support, operations, and technical debt
    • Failing to build knowledge management into the lifecycle
    • Underestimating delivery capacity, capabilities, or commitment
    • Assuming delivery stops at implementation

    Value realization

    • Focusing exclusively on “on time/on budget” metrics
    • Failing to measure a 360-degree end-user view of the product
    • Skipping business plans and financial models
    • Limiting financial management to project/change budgets
    • Ignoring market analysis for growth, penetration, and threats

    Capabilities: Vision

    Market Analysis

    • Customer Empathy: Identify the target users and unique value your product provides that is not currently being met. Define the size of your user base, segmentation, and potential growth.
    • Customer Journey: Define the future path and capabilities your users will respond to.
    • Competitive analysis: Complete a SWOT analysis for your end-to-end product lifecycle. Use Info-Tech’s Business SWOT Analysis Template.

    Business Alignment

    • Enterprise alignment: Align to enterprise and product family goals, strategies, and constraints.
    • Delivery and release strategy: Develop a delivery strategy to achieve value quickly and adapt to internal and external changes. Value delivery is constrained by your delivery pipeline.
    • OCM and go-to-market strategy: Create organizational change management, communications, and a user implementation approach to improve adoption and satisfaction from changes.

    Product Roadmap

    • Roadmap strategy: Determine the duration, detail, and structure of your roadmap to accurately communicate your vision.
    • Value prioritization: Define criteria used to evaluate and sequence demand items.
    • Release and capacity planning: Build your roadmap with realistic goals and milestones based on your delivery pipeline and dependencies.

    “Customers are best heard through many ears.”

    – Thomas K. Connellan, Inside the Magic Kingdom

    Vision: Market Analysis, Business Alignment, and Product Roadmap.

    Info-Tech Insight

    Data comes from many places and may still not tell the complete story.

    Build your product strategy playbook

    Complete Deliver on Your Digital Product Vision to define your Vision, Goals, Roadmap approach, and Backlog quality filters.

    Digital Product Strategy Supporting Workbook

    Supporting workbook that captures the interim results from a number of exercises that will contribute to your overall digital product vision.

    Product Backlog Item Prioritization Tool

    An optional tool to help you capture your product backlog and prioritize based on your given criteria

    Product Roadmap Tool

    An optional tool to help you build out and visualize your first roadmap.

    Your Digital Product Vision Details Strategy

    Record the results from the exercises to help you define, detail, and make real your digital product vision.

    Your product vision is your North Star

    It's ok to dream a little!

    Who is the target customer, what is the key benefit, what do they need, what is the differentiator

    Adapted from: Geoffrey Moore, 2014.

    Info-Tech Best Practice

    A product vision shouldn’t be so far out that it doesn’t feel real or so short-term that it gets bogged down in minutiae and implementation details. Finding the right balance will take some trial and error and will be different for each organization.

    Use product roadmaps to guide delivery

    In Deliver on Your Digital Product Vision, we showed how the product roadmap is key to value realization. As a product owner, the product roadmap is your communicated path to align teams and changes to your defined goals, while aligning your product to enterprise goals and strategy.

    As a product owner, the product roadmap is your communicated path to align teams and changes to your defined goals, while aligning your product to enterprise goals and strategy

    Info-Tech Best Practice

    Info-Tech Best Practice Product delivery requires a comprehensive set of business and technical competencies to effectively roadmap, plan, deliver, support, and validate your product portfolio. Product delivery is a “multi-faceted, complex discipline that can be difficult to grasp and hard to master.” It will take time to learn and adopt methods and become a competent product manager or owner (“What Is Product Management?”, Pichler Consulting Limited).

    Match your roadmap and backlog to the needs of the product

    Ultimately, you want products to be able to respond faster to changes and deliver value sooner. The level of detail in the roadmap and backlog is a tool to help the product owner plan for change. The duration of your product roadmap is all directly related to the tier of product owner in the product family.

    The level of detail in the roadmap and backlog is a tool to help the product owner plan for change. The duration of your product roadmap is all directly related to the tier of product owner in the product family.

    Product delivery realizes value for your product family

    While planning and analysis are done at the family level, work and delivery are done at the individual product level.

    Product strategy includes: Vision, Goals, Roadmap, backlog and Release plan.

    Use artifact mapping to improve functional decomposition

    In our research, we refer to these items as epics, capabilities, features, and user stories. How you develop your guiding principles and structure your backlog should be based on the terminology and artifact types commonly used in your organization.

    Agile, Waterfall, Relationship, Decomposition skill most in demand, definition.

    Manage and communicate key milestones

    Successful product owners understand and define the key milestones in their product delivery lifecycles. These need to be managed along with the product backlog and roadmap.

    Define key milestones and their release dates.

    Info-Tech Best Practice

    Product ownership isn’t just about managing the product backlog and development cycles! Teams need to manage key milestones such as learning milestones, test releases, product releases, phase gates, and other organizational checkpoints!

    Milestones

    • Points in the timeline when the established set of artifacts is complete (feature-based), or checking status at a particular point in time (time-based).
    • Typically assigned a date and used to show the progress of development.
    • Plays an important role when sequencing different types of artifacts.

    Release dates

    • Releases mark the actual delivery of a set of artifacts packaged together in a new version of the product.
    • Release dates, firm or not, allow stakeholders to anticipate when this is coming.

    Leverage the product canvas to state and inform your product vision

    Leverage the product Canvas to state and inform your product vision. Includes: Product name, Tracking info, Vision, List of business objectives or goals, Metrics used to measure value realization, List of groups who consume the product/service, and List of key resources or stakeholders.

    Capability: Vision

    Your Score: ____

    1 - Foundational: Transitioning and Growing

    2 - Capable/Competent: Core Contributor

    3 - Influential: Gifted Improver

    4 - Transformational: Towering Strength

    • Product backlog.
    • Basic roadmap with milestones and releases.
    • Unprioritized stakeholder list.
    • Understanding of product’s purpose and value.
    • Customers and end-users defined with core needs identified.
    • Roadmap with goals and capabilities defined by themes and set to appropriate time horizons.
    • Documented stakeholder management plan with communication and collaboration aligned to the stakeholder strategy.
    • Value drivers traced to product families and enterprise goals.
    • Customer personas defined with pain relievers and value creators defined.
    • Fully-developed roadmap traced to family (and child) roadmaps.
    • Expected ROI for all current and next roadmap items.
    • KPIs/OKRs used to improve roadmap prioritization and sequencing.
    • Proactive stakeholder engagement and reviews.
    • Cross-functional engagement to align opportunities and drive enterprise value.
    • Formal metrics to assess customer needs and value realization.
    • Roadmaps managed in an enterprise system for full traceability, value realization reporting, and views for defined audiences.
    • Proactive stakeholder engagement with regular planning and review ceremonies tied to their roadmaps and goals.
    • Cross-functional innovation to find disruptive opportunities to drive enterprise value.
    • Omni-channel metrics and customer feedback mechanisms to proactively evaluate goals, capabilities, and value realization.

    Exercise 3.2.1 Assess your Vision capability proficiency

    1 hour
    1. Review the expectations for this capability and determine your current proficiency for each skill.
    2. Complete your assessment in the Mature and Scale Product Owner Proficiency Assessment tool.
    3. Record the results in the Mature and Scale Product Ownership Playbook.
    4. Review the skills map to identify strengths and areas of growth.

    Output

    • Product owner capability assessment

    Participants

    • Product owners
    • Product managers

    Capture in the Mature and Scale Product Owner Proficiency Assessment.

    Capabilities: Leadership

    Soft Skills

    • Communication: Maintain consistent, concise, and appropriate communication using SMART guidelines (specific, measurable, attainable, relevant, and timely).
    • Integrity: Stick to your values, principles, and decision criteria for the product to build and maintain trust with your users and teams.
    • Influence: Manage stakeholders using influence and collaboration over contract negotiation.

    Collaboration

    • Stakeholder management: Build a communications strategy for each stakeholder group, tailored to individual stakeholders.
    • Relationship management: Use every interaction point to strengthen relationships, build trust, and empower teams.
    • Team development: Promote development through stretch goals and controlled risks to build team capabilities and performance.

    Decision Making

    • Prioritized criteria: Remove personal bias by basing decisions off data analysis and criteria.
    • Continuous improvement: Balance new features with the need to ensure quality and create an environment of continuous improvement.
    • Team empowerment/negotiation: Push decisions to teams closest to the problem and solution, using Delegation Poker to guide you.

    “Everything walks the walk. Everything talks the talk.”

    – Thomas K. Connellan, Inside the Magic Kingdom

    Leadership: Soft skills, collaboration, decision making.

    Info-Tech Insight

    Product owners cannot be just a proxy for stakeholder decisions. The product owner owns product decisions and management of all stakeholders.

    Capability: Leadership

    Your Score: ____

    1 - Foundational: Transitioning and Growing

    2 - Capable/Competent: Core Contributor

    3 - Influential: Gifted Improver

    4 - Transformational: Towering Strength

    • Activities are prioritized with minimal direction and/or assistance.
    • Progress self-monitoring against objectives with leadership apprised of deviations against plan.
    • Facilitated decisions from stakeholders or teams.
    • Informal feedback on performance and collaboration with teams.
    • Independently prioritized activities and provide direction or assistance to others as needed.
    • Managed issue resolution and provided guidance on goals, priorities, and constraints.
    • Product decision ownership with input from stakeholders, SMEs, and delivery teams.
    • Formal product management retrospectives with tracked and measured changes to improve performance.
    • Consulted in the most challenging situations to provide subject matter expertise on leading practices and industry standards.
    • Provide mentoring and coaching to your peers and/or teammates.
    • Use team empowerment, pushing decisions to the lowest appropriate level based on risk and complexity.
    • Mature and flexible communication.
    • Provide strategies and programs ensuring all individuals in the delivery organization obtain the level of coaching and supervision required for success in their position.
    • Provide leadership to the organization’s coaches ensuring delivery excellence across the organization.
    • Help develop strategic initiatives driving common approaches and utilizing information assets and processes across the enterprise.

    Exercise 3.2.2 Assess your Leadership capability proficiency

    1 hour
    1. Review the expectations for this capability and determine your current proficiency for each skill.
    2. Complete your assessment in the Mature and Scale Product Owner Proficiency Assessment tool.
    3. Record the results in the Mature and Scale Product Ownership Playbook.
    4. Review the skills map to identify strengths and areas of growth.

    Output

    • Product owner capability assessment

    Participants

    • Product owners
    • Product managers

    Capture in the Mature and Scale Product Owner Proficiency Assessment.

    Capability: Product lifecycle management

    Plan

    • Product backlog: Follow a schedule for backlog intake, grooming, updates, and prioritization.
    • Journey map: Create an end-user journey map to guide adoption and loyalty.
    • Fit for purpose: Define expected value and intended use to ensure product meets your end user’s needs.

    Build

    • Capacity management: Work with operations and delivery teams to ensure consistent and stable outcomes.
    • Release strategy: Build learning, release, and critical milestones into a repeatable release plan.
    • Compliance: Build policy compliance into delivery practices to ensure alignment and reduce avoidable risk (privacy, security).

    Run

    • Adoption: Focus attention on end-user adoption and proficiency to accelerate value and maximize retention.
    • Support: Build operational support and business continuity into every team.
    • Measure: Measure KPIs and validate expected value to ensure product alignment to goals and consistent product quality.

    “Pay fantastic attention to detail. Reward, recognize, celebrate.”

    – Thomas K. Connellan, Inside the Magic Kingdom

    Product Lifecycle Management: Plan, Build, Run

    Info-Tech Insight

    Product owners must actively manage the full lifecycle of the product.

    Define product value by aligning backlog delivery with roadmap goals

    In each product plan, the backlogs show what you will deliver. Roadmaps identify when and in what order you will deliver value, capabilities, and goals.

    In each product plan, the backlogs show what you will deliver. Roadmaps identify when and in what order you will deliver value, capabilities, and goals.

    A backlog stores and organizes PBIs at various stages of readiness

    A backlog stores and organizes PBIs at different levels of readiness. Stage 3 - Ideas are composed of raw, vague ideas that have yet to go through any formal valuation. Stage 2 - Qualified are researched and qualified PBIs awaiting refinement. Stage 1 - Ready are Discrete, refined RBIs that are read to be placed in your development team's sprint plans.

    A well-formed backlog can be thought of as a DEEP backlog:

    Detailed Appropriately: PBIs are broken down and refined, as necessary.

    Emergent: The backlog grows and evolves over time as PBIs are added and removed.

    Estimated: The effort a PBI requires is estimated at each tier.

    Prioritized: The PBI’s value and priority are determined at each tier.

    (Perforce, 2018)

    Distinguish your specific goals for refining in the product backlog vs. planning for a sprint itself

    Often backlog refinement is used interchangeably or considered a part of sprint planning. The reality is they are very similar, as the required participants and objectives are the same; however, there are some key differences.

    Backlog refinement versus Sprint planning. Differences in Objectives, Cadence and Participants

    Use quality filters to promote high value items into the delivery pipeline

    Product backlog has quality filters such as: Backlogged, Qualified and Ready. Sprint backlog has a backlog of accepted PBI's

    Basic scrum process

    The scrum process coordinates multiple stakeholders to deliver on business priorities.

    Prioritized Backlog, Sprint Backlog, Manage Delivery, Sprint Review, Product Release

    Capability: Product lifecycle management

    Your Score: ____

    1 - Foundational: Transitioning and Growing

    2 - Capable/Competent: Core Contributor

    3 - Influential: Gifted Improver

    4 - Transformational: Towering Strength

    • Informal or undocumented intake process.
    • Informal or undocumented delivery lifecycle.
    • Unstable or unpredictable throughput or quality.
    • Informal or undocumented testing and release processes.
    • Informal or undocumented organizational change management planning for each release.
    • Informal or undocumented compliance validation with every release.
    • Documented intake process with stakeholder prioritization of requests.
    • Consistent delivery lifecycle with stable and predictable throughput with an expected range of delivery variance.
    • Formal and documented testing and release processes.
    • Organizational change management planning for each major release.
    • Compliance validation with every major release.
    • Intake process using value drivers and prioritization criteria to sequence all items.
    • Consistent delivery lifecycle with stable and predictable throughput with little variance.
    • Risk-based and partially automated testing and release processes.
    • Organizational change management planning for all releases.
    • Automated compliance validation with every major release.
    • Intake process using enterprise value drivers and prioritization criteria to sequence all items.
    • Stable Agile DevOps with low variability and automation.
    • Risk-based automated and manual testing.
    • Multiple release channels based on risk. Automated build, validation, and rollback capabilities.
    • Cross-channel, integrated organizational change management for all releases.
    • Automated compliance validation with every change or release.

    Exercise 3.2.3 Assess your PLM capability proficiency

    1 hour
    1. Review the expectations for this capability and determine your current proficiency for each skill.
    2. Complete your assessment in the Mature and Scale Product Owner Proficiency Assessment tool.
    3. Record the results in the Mature and Scale Product Ownership Playbook.
    4. Review the skills map to identify strengths and areas of growth.

    Output

    • Product owner capability assessment

    Participants

    • Product owners
    • Product managers

    Capture in the Mature and Scale Product Owner Proficiency Assessment.

    Capabilities: Value realization

    Key performance indicators (KPIs)

    • Usability and user satisfaction: Assess satisfaction through usage monitoring and end-user feedback.
    • Value validation: Directly measure performance against defined value proposition, goals, and predicted ROI.
    • Fit for purpose: Verify the product addresses the intended purpose better than other options.

    Financial management

    • P&L: Manage each product as if it were its own business with profit and loss statements.
    • Acquisition cost/market growth: Define the cost of acquiring a new consumer, onboarding internal users, and increasing product usage.
    • User retention/market share: Verify product usage continues after adoption and solution reaches new user groups to increase value.

    Business model

    • Defines value proposition: Dedicate your primary focus to understanding and defining the value your product will deliver.
    • Market strategy and goals: Define your acquisition, adoption, and retention plan for users.
    • Financial model: Build an end-to-end financial model and plan for the product and all related operational support.

    “The competition is anyone the customer compares you with.”

    – Thomas K. Connellan, Inside the Magic Kingdom

    Value Realization: KPIs, Financial management, Business model

    Info-Tech Insight

    Most organizations stop with on-time and on-budget. True financial alignment needs to define and manage the full lifecycle P&L.

    Use a balanced value to establish a common definition of goals and value

    Value drivers are strategic priorities aligned to our enterprise strategy and translated through our product families. Each product and change has an impact on the value driver helping us reach our enterprise goals.

    Importance of the value driver multiplied by the Impact of value score is equal to the Value score.

    Info-Tech Insight

    Your value drivers and impact helps estimate the expected value of roadmap items, prioritize roadmap and backlog items, and identify KPIs and OKRs to measure value realization and actual impact.

    Include balanced value as one criteria to guide better decisions

    Your balanced value is just one of many criteria needed to align your product goals and sequence roadmap items. Feasibility, delivery pipeline capacity, shared services, and other factors may impact the prioritization of backlog items.

    Build your balanced business value score by using four key value drivers.

    Determine your value drivers

    Competent organizations know that value cannot always be represented by revenue or reduced expenses. However, it is not always apparent how to envision the full spectrum of sources of value. Dissecting value by benefit type and the value source’s orientation allows you to see the many ways in which a product or service brings value to the organization.

    Business value matrix

    Graph with 4 quadrants representing Outward versus Inward, and Financial benefit versus Human benefit. The quadrants are Reach customers, Increase revenue/demonstrate value, Enhance services, Reduce costs.

    Financial benefits vs. improved capabilities

    Financial benefits refer to the degree to which the value source can be measured through monetary metrics and is often quite tangible.

    Human benefits refer to how a product or service can deliver value through a user’s experience.

    Inward vs. outward orientation

    Inward refers to value sources that have an internal impact and improve your organization’s effectiveness and efficiency in performing its operations.

    Outward refers to value sources that come from your interaction with external factors, such as the market or your customers.

    Exercise 3.2.4 Identify your business value drivers and sources of value

    1 hour
    1. Brainstorm the different types of business value that you produce on the sticky notes (one item per page). Draw from examples of products in your portfolio.
    2. Identify the most important value items for your organization (two to three per quadrant).
    3. Record the results in the Mature and Scale Product Ownership Workbook.

    Output

    • Product owner capability assessment

    Participants

    • Product owners
    • Product managers

    Capture in the Mature and Scale Product Ownership Workbook.

    My business value sources

    Graph with 4 quadrants representing Outward versus Inward, and Financial benefit versus Human benefit. The quadrants are Reach customers, Increase revenue/demonstrate value, Enhance services, Reduce costs.

    Capability: Value realization

    Your Score: ____

    1 - Foundational: Transitioning and Growing

    2 - Capable/Competent: Core Contributor

    3 - Influential: Gifted Improver

    4 - Transformational: Towering Strength

    • Product canvas or basic product positioning overview.
    • Simple budget or funding mechanism for changes.
    • Product demos and informal user feedback mechanisms.
    • Business value canvas or basic business model tied to roadmap funding.
    • Product funding tied to roadmap milestones and prioritization.
    • Defined KPIs /OKRs for roadmap delivery throughput and value realization measurement.
    • Business model with operating cost structures, revenue/value traceability, and market/user segments.
    • Scenario-based roadmap funding alignment.
    • Roadmap aligned KPIs /OKRs for delivery throughput and value realization measurement as a key factor in roadmap prioritization.
    • Business model tied to enterprise operating costs and value realization KPIs/OKRs.
    • P&L roadmap and cost accounting tied to value metrics.
    • Roadmap aligned enterprise and scenario-based KPIs /OKRs for delivery throughput and value realization measurement as a key factor in roadmap prioritization.

    Exercise 3.2.5 Assess your value realization capability proficiency

    1 hour
    1. Review the expectations for this capability and determine your current proficiency for each skill.
    2. Complete your assessment in the Mature and Scale Product Owner Proficiency Assessment tool.
    3. Record the results in the Mature and Scale Product Ownership Playbook.
    4. Review the skills map to identify strengths and areas of growth.

    Output

    • Product owner capability assessment

    Participants

    • Product owners
    • Product managers

    Capture in the Mature and Scale Product Owner Proficiency Assessment.

    Determine your product owner capability proficiency in regards to: Vision, Leadership, Product Lifecycle, and Value Realization

    Summary of Accomplishment

    Problem solved.

    Product ownership can be one of the most difficult challenges facing delivery and operations teams. By focusing on operational grouping and alignment of goals, organizations can improve their value realization at all levels in the organization.

    The foundation for delivering and enhancing products and services is rooted in the same capability model. Traditionally, product owners have focused on only a subset of skills and capabilities needed to properly manage and grow their products. The product owner capability model is a useful tool to ensure optimal performance from product owners and assess the right level of detail for each product within the product families.

    Congratulations. You’ve completed a significant step toward higher-value products and services.

    If you would like additional support, have our analysts guide you through other phases as apart of an Info-Tech workshop

    Contact your account representative for more information

    workshops@infotech.com
    1-888-670-8889

    Additional Support

    If you would like additional support, have our analysts guide you through other phases as apart of an Info-Tech workshop

    Contact your account representative for more information
    workshops@infotech.com 1-888-670-8889

    The following are sample activities that will be conducted by Info-Tech analysts with your team:

    3.1.1 Assess your real Agile skill proficiency

    Assess your skills and capabilities against the real Agile skills inventory

    2.2.3 Prioritize your stakeholders

    Build a stakeholder management strategy.

    Research Contributors and Experts

    Emily Archer

    Lead Business Analyst,
    Enterprise Consulting, authentic digital agency

    Emily Archer is a consultant currently working with Fortune 500 clients to ensure the delivery of successful projects, products, and processes. She helps increase the business value returned for organizations’ investments in designing and implementing enterprise content hubs and content operations, custom web applications, digital marketing, and e-commerce platforms.

    David Berg

    Founder & CTO
    Strainprint Technologies Inc.

    David Berg is a product commercialization expert who has spent the last 20 years delivering product management and business development services across a broad range of industries. Early in his career, David worked with product management and engineering teams to build core network infrastructure products that secure and power the internet we benefit from today. David’s experience also includes working with clean technologies in the area of clean power generation, agritech, and Internet of Things infrastructure. Over the last five years, David has been focused on his latest venture, Strainprint Technologies, a data and analytics company focused on the medical cannabis industry. Strainprint has built the largest longitudinal medical cannabis dataset in the world, with a goal to develop an understanding of treatment behavior, interactions, and chemical drivers to guide future product development.

    Research Contributors and Experts

    Kathy Borneman

    Digital Product Owner, SunTrust Bank

    Kathy Borneman is a senior product owner who helps people enjoy their jobs again by engaging others in end-to-end decision making to deliver software and operational solutions that enhance the client experience and allow people to think and act strategically.

    Charlie Campbell

    Product Owner, Merchant e-Solutions

    Charlie Campbell is an experienced problem solver with the ability to quickly dissect situations and recommend immediate actions to achieve resolution, liaise between technical and functional personnel to bridge the technology and communication gap, and work with diverse teams and resources to reach a common goal.

    Research Contributors and Experts

    Yarrow Diamond

    Sr. Director, Business Architecture
    Financial Services

    Yarrow Diamond is an experienced professional with expertise in enterprise strategy development, project portfolio management, and business process reengineering across financial services, healthcare and insurance, hospitality, and real estate environments. She has a master’s in Enterprise Architecture from Penn State University, LSSMBB, PMP, CSM, ITILv3.

    Cari J. Faanes-Blakey, CBAP, PMI-PBA

    Enterprise Business Systems Analyst,
    Vertex, Inc.

    Cari J. Faanes-Blakey has a history in software development and implementation as a Business Analyst and Project Manager for financial and taxation software vendors. Active in the International Institute of Business Analysis (IIBA), Cari participated on the writing team for the BA Body of Knowledge 3.0 and the certification exam.

    Research Contributors and Experts

    Kieran Gobey

    Senior Consultant Professional Services
    Blueprint Software Systems

    Kieran Gobey is an IT professional with 24 years of experience, focused on business, technology, and systems analysis. He has split his career between external and internal customer-facing roles, and this has resulted in a true understanding of what is required to be a Professional Services Consultant. His problem-solving skills and ability to mentor others have resulted in successful software implementations.

    Kieran’s specialties include deep system troubleshooting and analysis skills, facilitating communications to bring together participants effectively, mentoring, leadership, and organizational skills.

    Rupert Kainzbauer

    VP Product, Digital Wallets
    Paysafe Group

    Rupert Kainzbauer is an experienced senior leader with a passion for defining and delivering products that deliver real customer and commercial benefit. With a team of highly experienced and motivated product managers, he has successfully led highly complex, multi-stakeholder payments initiatives, from proposition development and solution design through to market delivery. Their domain experience is in building online payment products in high-risk and emerging markets, remittance, prepaid cards, and mobile applications.

    Research Contributors and Experts

    Saeed Khan

    Founder,
    Transformation Labs

    Saeed Khan has been working in high tech for 30 years in Canada and the US and has held several leadership roles in Product Management in that time. He speaks regularly at conferences and has been writing publicly about technology product management since 2005.

    Through Transformation Labs, Saeed helps companies accelerate product success by working with product teams to improve their skills, practices, and processes. He is a cofounder of ProductCamp Toronto and currently runs a Meetup group and global Slack community called Product Leaders; the only global community of senior level product executives.

    Hoi Kun Lo

    Product Owner
    Nielsen

    Hoi Kun Lo is an experienced change agent who can be found actively participating within the IIBA and WITI groups in Tampa, FL and a champion for Agile, architecture, diversity, and inclusion programs at Nielsen. She is currently a Product Owner in the Digital Strategy team within Nielsen Global Watch Technology.

    Research Contributors and Experts

    Abhishek Mathur

    Sr Director, Product Management
    Kasisto, Inc.

    Abhishek Mathur is a product management leader, an artificial intelligence practitioner, and an educator. He has led product management and engineering teams at Clarifai, IBM, and Kasisto to build a variety of artificial intelligence applications within the space of computer vision, natural language processing, and recommendation systems. Abhishek enjoys having deep conversations about the future of technology and helping aspiring product managers enter and accelerate their careers.

    Jeff Meister

    Technology Advisor and Product Leader

    Jeff Meister is a technology advisor and product leader. He has more than 20 years of experience building and operating software products and the teams that build them. He has built products across a wide range of industries and has built and led large engineering, design, and product organizations.

    Jeff most recently served as Senior Director of Product Management at Avanade, where he built and led the product management practice. This involved hiring and leading product managers, defining product management processes, solution shaping and engagement execution, and evangelizing the discipline through pitches, presentations, and speaking engagements.

    Jeff holds a Bachelor of Applied Science (Electrical Engineering) and a Bachelor of Arts from the University of Waterloo, an MBA from INSEAD (Strategy), and certifications in product management, project management, and design thinking.

    Research Contributors and Experts

    Vincent Mirabelli

    Principal,
    Global Project Synergy Group

    With over 10 years of experience in both the private and public sectors, Vincent Mirabelli possesses an impressive track record of improving, informing, and transforming business strategy and operations through process improvement, design and re-engineering, and the application of quality to business analysis, project management, and process improvement standards.

    Oz Nazili

    VP, Product & Growth
    TWG

    Oz Nazili is a product leader with a decade of experience in both building products and product teams. Having spent time at funded startups and large enterprises, he thinks often about the most effective way to deliver value to users. His core areas of interest include Lean MVP development and data-driven product growth.

    Research Contributors and Experts

    Mike Starkey

    Director of Engineering
    W.W. Grainger

    Mike Starkey is a Director of Engineering at W.W. Grainger, currently focusing on operating model development, digital architecture, and building enterprise software. Prior to joining W.W. Grainger, Mike held a variety of technology consulting roles throughout the system delivery lifecycle spanning multiple industries such as healthcare, retail, manufacturing, and utilities with Fortune 500 companies.

    Anant Tailor

    Cofounder and Head of Product
    Dream Payments Corp.

    Anant Tailor is a cofounder at Dream Payments where he currently serves as the COO and Head of Product, having responsibility for Product Strategy & Development, Client Delivery, Compliance, and Operations. He has 20+ years of experience building and operating organizations that deliver software products and solutions for consumers and businesses of varying sizes.

    Prior to founding Dream Payments, Anant was the COO and Director of Client Services at DonRiver Inc, a technology strategy and software consultancy that he helped to build and scale into a global company with 100+ employees operating in seven countries.

    Anant is a Professional Engineer with a Bachelor degree in Electrical Engineering from McMaster University and a certificate in Product Strategy & Management from the Kellogg School of Management at Northwestern University.

    Research Contributors and Experts

    Angela Weller

    Scrum Master, Businessolver

    Angela Weller is an experienced Agile business analyst who collaborates with key stakeholders to attain their goals and contributes to the achievement of the company’s strategic objectives to ensure a competitive advantage. She excels when mediating or facilitating teams.

    Related Info-Tech Research

    Product Delivery

    Deliver on Your Digital Product Vision

    Build a product vision your organization can take from strategy through execution.

    Deliver Digital Products at Scale

    Deliver value at the scale of your organization through defining enterprise product families.

    Build Your Agile Acceleration Roadmap

    Quickly assess the state of your Agile readiness and plan your path forward to higher value realization.

    Implement Agile Practices That Work

    Improve collaboration and transparency with the business to minimize project failure.

    Implement DevOps Practices That Work

    Streamline business value delivery through the strategic adoption of DevOps practices.

    Extend Agile Practices Beyond IT

    Further the benefits of Agile by extending a scaled Agile framework to the business.

    Build Your BizDevOps Playbook

    Embrace a team sport culture built around continuous business-IT collaboration to deliver great products.

    Embed Security Into the DevOps Pipeline

    Shift security left to get into DevSecOps.

    Spread Best Practices With an Agile Center of Excellence

    Facilitate ongoing alignment between Agile teams and the business with a set of targeted service offerings.

    Enable Organization-Wide Collaboration by Scaling Agile

    Execute a disciplined approach to rolling out Agile methods in the organization.

    Related Info-Tech Research

    Application Portfolio Management

    APM Research Center

    See an overview of the APM journey and how we can support the pieces in this journey.

    Application Portfolio Management Foundations

    Ensure your application portfolio delivers the best possible return on investment.

    Streamline Application Maintenance

    Effective maintenance ensures the long-term value of your applications.

    Streamline Application Management

    Move beyond maintenance to ensuring exceptional value from your apps.

    Build an Application Department Strategy

    Delivering value starts with embracing what your department can do.

    Embrace Business-Managed Applications

    Empower the business to implement their own applications with a trusted business-IT relationship

    Optimize Applications Release Management

    Facilitate ongoing alignment between Agile teams and the business with a set of targeted service offerings.

    Related Info-Tech Research

    Value, Delivery Metrics, Estimation

    Build a Value Measurement Framework

    Focus product delivery on business value–driven outcomes.

    Select and Use SDLC Metrics Effectively

    Be careful what you ask for, because you will probably get it.

    Application Portfolio Assessment: End User Feedback

    Develop data-driven insights to help you decide which applications to retire, upgrade, re-train on, or maintain to meet the demands of the business.

    Create a Holistic IT Dashboard

    Mature your IT department by measuring what matters.

    Refine Your Estimation Practices With Top-Down Allocations

    Don’t let bad estimates ruin good work.

    Estimate Software Delivery With Confidence

    Commit to achievable software releases by grounding realistic expectations.

    Reduce Time to Consensus With an Accelerated Business Case

    Expand on the financial model to give your initiative momentum.

    Optimize Project Intake, Approval, and Prioritization

    Deliver more projects by giving yourself the voice to say “no” or “not yet” to new projects.

    Enhance PPM Dashboards and Reports

    Facilitate ongoing alignment between Agile teams and the business with a set of targeted service offerings.

    Related Info-Tech Research

    Organizational Design and Performance

    Redesign Your IT Organizational Structure

    Focus product delivery on business value-driven outcomes.

    Build a Strategic IT Workforce Plan

    Have the right people, in the right place, at the right time.

    Implement a New Organizational Structure

    Reorganizations are inherently disruptive. Implement your new structure with minimal pain for staff while maintaining IT performance throughout the change.

    Build an IT Employee Engagement Program

    Don’t just measure engagement, act on it

    Set Meaningful Employee Performance Measures

    Set holistic measures to inspire employee performance.

    Bibliography (Product Management)

    “12th Annual State of Agile Report.” VersionOne, 9 April 2018. Web.

    A, Karen. “20 Mental Models for Product Managers.” Product Management Insider, Medium, 2 Aug. 2018. Web.

    Adams, Paul. “Product Teams: How to Build & Structure Product Teams for Growth.” Inside Intercom, 30 Oct. 2019. Web.

    Aghina, Handscomb, Ludolph, West, and Abby Yip, “How to select and develop individuals for successful agile teams: A practical guide” McKinsey & Company 20 Dec. 2018. Web.

    Agile Alliance. “Product Owner.” Agile Alliance. n.d. Web.

    Ambler, Scott W. "Communication on Agile Software Teams“, Agile Modeling. 2001-2022. Web.

    Ambysoft. “2018 IT Project Success Rates Survey Results.” Ambysoft. 2018. Web.

    Banfield, Richard, et al. “On-Demand Webinar: Strategies for Scaling Your (Growing) Enterprise Product Team.” Pluralsight, 31 Jan. 2018. Web.

    Beck, Beedle, van Bennekum, Cockburn, Cunningham, Fowler, Grenning, Highsmith, Hunt, Jeffries, Kern, Marick, Martin, Mellor, Schwaber, Sutherland, Thomas, "Manifesto for Agile Software Development." agilemanifesto.org. 2001

    Berez, Steve, et al. “How to Plan and budget for Agile at Scale.” Bain & Company, 08 Oct 2019. Web

    Blueprint. “10 Ways Requirements Can Sabotage Your Projects Right From the Start.” Blueprint. 2012. Web.

    Breddels, Dajo, and Paul Kuijten. “Product Owner Value Game.” Agile2015 Conference, Agile Alliance 2015. Web.

    Cagan, Martin. “Behind Every Great Product.” Silicon Valley Product Group. 2005. Web.

    Cohn, Mike. “What Is a Product?” Mountain Goat Software. 6 Sept. 2016. Web.

    Connellan, Thomas K. Inside the Magic Kingdom, Bard Press, 1997.

    Curphey, Mark. “Product Definition.” SlideShare, 25 Feb. 2007. Web.

    “Delegation Poker Product Image.” Management 3.0, n.d. Web.

    Distel, Dominic, et al. “Finding the sweet spot in product-portfolio management.’ McKinsey, 4 Dec. 2020. Web

    Eringa, Ron. “Evolution of the Product Owner.” RonEringa.com, 12 June 2016. Web.

    Fernandes, Thaisa. “Spotify Squad Framework - Part I.” PM101, Medium, 6 Mar. 2017. Web.

    Galen, Robert. “Measuring Product Ownership – What Does ‘Good’ Look Like?” RGalen Consulting, 5 Aug. 2015. Web.

    Grenny, Joseph. “The Best Teams Hold Themselves Accountable.” Harvard Business Review, 30 May 2014. Web.

    Halisky, Merland, and Luke Lackrone. “The Product Owner’s Universe.” Agile2016 Conference, Agile Alliance, 2016. Web.

    Bibliography (Product Management)

    IIBA "A Guide to the Business Analysis Body of Knowledge® (BABOK® Guide) v3" IIBA. 15 APR 2015

    Kamer, Jurriaan. “How to Build Your Own ‘Spotify Model’.” The Ready, Medium, 9 Feb. 2018. Web.

    Kendis Team. “Exploring Key Elements of Spotify’s Agile Scaling Model.” Scaled Agile Framework, Medium, 23 Jul. 2018. Web.

    Lindstrom, Lowell. “7 Skills You Need to Be a Great Product Owner.” Scrum Alliance, n.d. Web.

    Lukassen, Chris. “The Five Belts Of The Product Owner.” Xebia.com, 20 Sept. 2016. Web.

    Mankins, Michael. “The Defining Elements of a Winning Culture.” Bain, 19 Dec. 2013. Web.

    McCloskey, Heather. “Scaling Product Management: Secrets to Defeating Common Challenges.” ProductPlan, 12 July 2019. Web.

    McCloskey, Heather. “When and How to Scale Your Product Team.” UserVoice, 21 Feb. 2017. Web. Mironov, Rich. “Scaling Up Product Manager/Owner Teams.” Rich Mironov's Product Bytes, Mironov Consulting, 12 Apr. 2014. Web.

    Moore, Geoffrey A. “Crossing the Chasm, 3rd Edition.” Collins Business Essentials, 28 Jan 2014

    Oh, Paul. “How Mastering Resilience Can Help Drive Agile Transformations.” Why Innovation!, 10 Oct. 2019.

    Overeem, Barry. “A Product Owner Self-Assessment.” Barry Overeem, 6 Mar. 2017. Web.

    Overeem, Barry. “Retrospective: Using the Team Radar.” Barry Overeem, 27 Feb. 2017. Web.

    Pichler, Roman. “How to Scale the Scrum Product Owner.” Roman Pichler, 28 June 2016 . Web.

    Pichler, Roman. “Product Management Framework.” Pichler Consulting Limited, 2014. Web.

    Pichler, Roman. “Sprint Planning Tips for Product Owners.” LinkedIn, 4 Sept. 2018. Web.

    Pichler, Roman. “What Is Product Management?” Pichler Consulting Limited, 26 Nov. 2014. Web.

    PMI "The high cost of low performance: the essential role of communications“. PMI Pulse of Profession, May 2013.

    Radigan,Dan. “Putting the ‘Flow' Back in Workflow With WIP Limits.” Atlassian, n.d. Web.

    Bibliography (Product Management)

    Rouse, Margaret. “Definition: product.” TechTarget, Sept. 2005. Web.

    Schuurman, Robbin. “10 Tips for Product Owners on (Business) Value.” Scrum.org, 30 Nov. 2017. Web.

    Schuurman, Robbin. “10 Tips for Product Owners on Agile Product Management.” Scrum.org, 28 Nov. 2017. Web.

    Schuurman, Robbin. “10 Tips for Product Owners on Product Backlog Management.” Scrum.org, 5 Dec. 2017. Web.

    Schuurman, Robbin. “10 Tips for Product Owners on the Product Vision.” Scrum.org, 29 Nov. 2017. Web.

    Schuurman, Robbin. “Tips for Starting Product Owners.” Scrum.org, 27 Nov. 2017. Web.

    Sharma, Rohit. “Scaling Product Teams the Structured Way.” Monetary Musings, 28 Nov. 2016. Web.

    Shirazi, Reza. “Betsy Stockdale of Seilevel: Product Managers Are Not Afraid To Be Wrong.” Austin Voice of Product, 2 Oct. 2018. Web.

    Spitz, Enid R. “The Three Kinds of Empathy: Emotional, Cognitive, Compassionate.” The Three Kinds of Empathy: Emotional, Cognitive, Compassionate. Heartmanity. Web.

    Steiner, Anne. “Start to Scale Your Product Management: Multiple Teams Working on Single Product.” Cprime, 6 Aug. 2019. Web.

    “The Qualities of Leadership: Leading Change.” Cornelius & Associates, 2016. Web.

    “The Standish Group 2015 Chaos Report.” The Standish Group. 2015. Web.

    Theus, Andre. “When Should You Scale the Product Management Team?” ProductPlan, 7 May 2019. Web.

    Tolonen, Arto. “Scaling Product Management in a Single Product Company.” Smartly.io, 26 Apr. 2018. Web.

    Ulrich, Catherine. “The 6 Types of Product Managers. Which One Do You Need?” Medium, 19 Dec. 2017. Web.

    Verwijs, Christiaan. “Retrospective: Do The Team Radar.” The Liberators, Medium, 10 Feb. 2017. Web.

    Vlaanderen, Kevin. “Towards Agile Product and Portfolio Management”. Academia.edu. 2010. Web.

    Backlog

    2009 Business Analysis Benchmark Study.” IAG Consulting, 2009. Web.

    Armel, Kate. “Data-driven Estimation, Management Lead to High Quality.” Quantitative Software Management Inc, 2015. Web.

    Bradley, Marty. “Agile Estimation Guidance.” Leading Agile, 30 Aug. 2016. Web. Feb. 2019.

    CollabNet and VersionOne. “12th Annual State of Agile Report.” VersionOne, 9 April 2018. Web.

    Craveiro, João. “Marty meets Martin: connecting the two triads of Product Management.” Product Coalition, 18 Nov. 2017. Accessed Feb. 2019.

    “Enablers.” Scaled Agile, n.d. Web.

    “Epic.” Scaled Agile, n.d. Web.

    Fischer, Christian. “Scrum Compact.” Itemis, n.d. Web. Feb. 2019.

    Hackshall, Robin. “Product Backlog Refinement.” Scrum Alliance, 9 Oct. 2014. Accessed Feb. 2019.

    Hartman, Bob. “New to agile? INVEST in good user stories.” Agile For All, 14 May 2009. Web.

    Huether, Derek. “Cheat Sheet for Product Backlog Refinement (Grooming).” Leading Agile, 2 Nov. 2013. Accessed Feb. 2019.

    Karlsson, Johan. “Backlog Grooming: Must-Know Tips for High-Value Products.” Perforce, 18 May 2018. Accessed Feb. 2019.

    Khan, Saeed. “Good Bye ‘Product Owner’, Hello ‘Backlog Manager.’” On Product Management, 27 June 2011. Accessed Feb. 2019.

    Khan, Saeed. “Let’s End the Confusion: A Product Owner is NOT a Product Manager.” On Product Management, 14 July 2017. Accessed Feb. 2019.

    Lawrence, Richard. “New Story Splitting Resource.” Agile For All. 27 Jan. 2012. Web. Feb. 2019.

    Leffingwell, Dean. “SAFe 4.0.” Scaled Agile Inc, 2017. Accessed Feb. 2019.

    Lucero, Mario. “Product Backlog – Deep Model.” Agilelucero, 8 Oct. 2014. Web.

    “PI Planning.” Scaled Agile, n.d. Web.

    Pichler, Roman. “The Product Roadmap and the Product Backlog.” Roman Pichler, 9 Sept. 2014. Accessed Feb. 2019.

    Rubin, Kenneth S. Essential Scrum: A Practical Guide to the Most Popular Agile Process. Pearson Education, 2012.

    Schuurman, Robbin. “10 Tips for Product Owners on Product Backlog Management.” Burozeven, 20 Nov. 2017. Accessed Feb. 2019.

    Srinivasan, Vibhu. “Product Backlog Management: Tips from a Seasoned Product Owner.” Agile Alliance, n.d. Accessed Feb. 2019.

    Todaro, Dave. “Splitting Epics and User Stories.” Ascendle, n.d. Accessed Feb. 2019.

    “What Characteristics Make Good Agile Acceptance Criteria?” Segue Technologies, 3 Sept. 2015. Web. Feb. 2019.

    Bibliography (Roadmap)

    Bastow, Janna. “Creating Agile Product roadmaps Everyone Understands.” ProdPad, 22 Mar. 2017. Accessed Sept. 2018.

    Bastow, Janna. “The Product Tree Game: Our Favorite Way To Prioritize Features.” ProdPad, 21 Feb. 2016. Accessed Sept. 2018.

    Chernak, Yuri. “Requirements Reuse: The State of the Practice.” 2012 IEEE International Conference, 12 June 2012, Herzliya, Israel. Web.

    Fowler, Martin. “Application Boundary.” MartinFowler.com, 11 Sept. 2003. Accessed 20 Nov. 2017.

    Harrin, Elizabeth. “Learn What a Project Milestone Is.” The Balance Careers, 10 May 2018. Accessed Sept. 2018.

    “How to create a product roadmap.” Roadmunk, n.d. Accessed Sept. 2018.

    Johnson, Steve. “How to Master the 3 Horizons of Product Strategy.” Aha!, 24 Sept. 2015. Accessed Sept. 2018.

    Johnson, Steve. “The Product Roadmap vs. the Technology Roadmap.” Aha!, 23 June 2016. Accessed Sept. 2018

    Juncal, Shaun. “How Should You Set Your Product Roadmap Timeframes?” ProductPlan, Web. Sept. 2018.

    Leffingwell, Dean. “SAFe 4.0.” Scaled Agile, 2017. Web.

    Maurya, Ash. “What is a Minimum Viable Product (MVP).” Leanstack, 12 June 2017. Accessed Sept. 2018.

    Pichler, Roman. “10 Tips for Creating an Agile Product Roadmap.” Roman Pichler, 20 July 2016. Accessed Sept. 2018.

    Pichler, Roman. Strategize: Product Strategy and Product Roadmap Practices for the Digital Age. Pichler Consulting, 2016.

    “Product Roadmap Contents: What Should You Include?” ProductPlan, n.d. Accessed 20 Nov. 2017.

    Saez, Andrea. “Why Your Roadmap Is Not a Release Plan.” ProdPad, 23 October 2015. Accessed Sept. 2018.

    Schuurman, Robbin. “Tips for Agile product roadmaps & product roadmap examples.” Scrum.org, 7 Dec. 2017. Accessed Sept. 2018.

    Bibliography (Vision and Canvas)

    Adams, Paul. “The Future Product Canvas.” Inside Intercom, 10 Jan. 2014. Web.

    “Aligning IT Funding Models to the Pace of Technology Change.” EDUCAUSE, 14 Dec. 2015. Web.

    Altman, Igor. “Metrics: Gone Bad.” OpenView, 10 Nov. 2009. Web.

    Barry, Richard. “The Product Vision Canvas – a Strategic Tool in Developing a Successful Business.” Polymorph, 2019. Web.

    “Business Canvas – Business Models & Value Propositions.” Strategyzer, 2019. Web.

    “Business Model Canvas.” Wikipedia: The Free Encyclopedia, 4 Aug. 2019. Web.

    Charak, Dinker. “Idea to Product: The Working Model.” ThoughtWorks, 13 July 2017. Web.

    Charak, Dinker. “Product Management Canvas - Product in a Snapshot.” Dinker Charak, 29 May 2017. Web.

    Chudley, James. “Practical Steps in Determining Your Product Vision (Product Tank Bristol, Oct. 2018).” LinkedIn SlideShare. Uploaded by cxpartners, 2 Nov. 2018. Web.

    Cowan, Alex. “The 20 Minute Business Plan: Business Model Canvas Made Easy.” COWAN+, 2019. Web.

    Craig, Desiree. “So You've Decided To Become A Product Manager.” Start it up, Medium, 2 June 2019. Web.

    “Create an Aha! Business Model Canvas Strategic Model.” Aha! Support, 2019. Web.

    Eick, Stephen. “Does Code Decay? Assessing the Evidence from Change Management Data.” IEEE Transactions on Software Engineering, vol. 27, no. 1, Jan. 2001, pp. 1-12. Web.

    Eriksson, Martin. “The next Product Canvas.” Mind the Product, 22 Nov. 2013. Web.

    “Experience Canvas: a Lean Approach: Atlassian Team Playbook.” Atlassian, 2019. Web.

    Freeman, James. “How to Make a Product Canvas – Visualize Your Product Plan.” Edraw, 23 Dec. 2019. Web.

    Fuchs, Danny. “Measure What Matters: 5 Best Practices from Performance Management Leaders.” OpenGov, 8 Aug. 2018. Web.

    Gorisse, Willem. “A Practical Guide to the Product Canvas.” Mendix, 28 Mar. 2017. Web.

    Gothelf, Jeff. “The Lean UX Canvas.” Jeff Gothelf, 15 Dec. 2016. Web.

    Gottesdiener, Ellen. “Using the Product Canvas to Define Your Product: Getting Started.” EBG Consulting, 15 Jan. 2019. Web.

    Gottesdiener, Ellen. “Using the Product Canvas to Define Your Product's Core Requirements.” EBG Consulting, 4 Feb. 2019. Web.

    Gray, Mark Krishan. “Should I Use the Business Model Canvas or the Lean Canvas?” Blog, Medium.com, 2019. Web.

    Bibliography (Vision and Canvas)

    Hanby, Jeff. "Software Maintenance: Understanding and Estimating Costs." LookFar, 21 Oct. 2016. Web.

    “How do you define a product?” Scrum.org, 4 Apr 2017, Web

    Juncal, Shaun. “How to Build a Product Roadmap Based on a Business Model Canvas.” ProductPlan, 19 June 2019. Web.

    “Lean Canvas Intro - Uber Example.” YouTube, uploaded by Railsware Product Academy, 12 Oct. 2018. Web.

    “Lesson 6: Product Canvas.” ProdPad Help Center, 2019. Web.

    Lucero, Mario. “The Product Canvas.” Agilelucero.com, 22 June 2015. Web.

    Maurya, Ash. “Create a New Lean Canvas.” Canvanizer, 2019. Web.

    Maurya, Ash. “Don't Write a Business Plan. Create a Lean Canvas Instead.” LEANSTACK, 2019. Web.

    Maurya, Ash. “Why Lean Canvas vs Business Model Canvas?” Medium, 27 Feb. 2012. Web.

    Mirabelli, Vincent. “The Project Value Canvas.” Vincent Mirabelli, 2019. Web.

    Mishra, LN. “Business Analysis Canvas – The Ultimate Enterprise Architecture.” BA Times, 19 June 2019. Web.

    Muller. Jerry Z. “Why performance metrics isn’t always the best way to judge performance.” Fast Company, 3 April 2019. Web.

    Perri, Melissa. “What Is Good Product Strategy?” Melissa Perri, 14 July 2016. Web.

    Pichler, Roman. “A Product Canvas for Agile Product Management, Lean UX, Lean Startup.” Roman Pichler, 16 July 2012. Web.

    Pichler, Roman. “Introducing the Product Canvas.” JAXenter, 15 Jan. 2013. Web.

    Pichler, Roman. “Roman's Product Canvas: Introduction.” YouTube, uploaded by Roman Pichler, 3 Mar. 2017. Web.

    Pichler, Roman. “The Agile Vision Board: Vision and Product Strategy.” Roman Pichler, 10 May 2011. Web.

    Pichler, Roman. “The Product Canvas – Template.” Roman Pichler, 11 Oct. 2016. Web.

    Pichler, Roman. “The Product Canvas Tutorial V1.0.” LinkedIn SlideShare. Uploaded by Roman Pichler, 14 Feb. 2013. Web.

    Pichler, Roman. “The Product Vision Board: Introduction.” YouTube uploaded by Roman Pichler, 3 Mar. 2017. Web.

    “Product Canvas PowerPoint Template.” SlideModel, 2019. Web.

    Bibliography (Vision and Canvas)

    “Product Canvas.” SketchBubble, 2019, Web.

    “Product Canvas.” YouTube, uploaded by Wojciech Szramowski, 18 May 2016. Web.

    “Product Roadmap Software to Help You Plan, Visualize, and Share Your Product Roadmap.” Productboard, 2019. Web.

    Roggero, Giulio. “Product Canvas Step-by-Step.” LinkedIn SlideShare, uploaded by Giulio Roggero, 18 May 2013. Web.

    Royce, Dr. Winston W. “Managing the Development of Large Software Systems.” Scf.usc.edu, 1970. Web.

    Ryan, Dustin. “The Product Canvas.” Qdivision, Medium, 20 June 2017. Web.

    Snow, Darryl. “Product Vision Board.” Medium, 6 May 2017. Web.

    Stanislav, Shymansky. “Lean Canvas – a Tool Your Startup Needs Instead of a Business Plan.” Railsware, 12 Oct. 2018. Web.

    Stanislav, Shymansky. “Lean Canvas Examples of Multi-Billion Startups.” Railsware, 20 Feb. 2019. Web.

    “The Product Vision Canvas.” YouTube, Uploaded by Tom Miskin, 20 May 2019. Web.

    Tranter, Leon. “Agile Metrics: the Ultimate Guide.” Extreme Uncertainty, n.d. Web.

    “Using Business Model Canvas to Launch a Technology Startup or Improve Established Operating Model.” AltexSoft, 27 July 2018. Web.

    Veyrat, Pierre. “Lean Business Model Canvas: Examples + 3 Pillars + MVP + Agile.” HEFLO BPM, 10 Mar. 2017. Web.

    “What Are Software Metrics and How Can You Track Them?” Stackify, 16 Sept. 2017. Web

    “What Is a Product Vision?” Aha!, 2019. Web.

    Supporting Research

    Transformation topics and supporting Info-Tech research to make the journey easier, with less rework.

    Supporting research and services

    Improving IT alignment

    Build a Business-Aligned IT Strategy

    Success depends on IT initiatives clearly aligned to business goals, IT excellence, and driving technology innovation.

    Includes a "Strategy on a page" template

    Make Your IT Governance Adaptable

    Governance isn't optional, so keep it simple and make it flexible.

    Create an IT View of the Service Catalog

    Unlock the full value of your service catalog with technical components.

    Application Portfolio Management Foundations

    Ensure your application portfolio delivers the best possible return on investment.

    Supporting research and services

    Shifting toward Agile DevOps

    Agile/DevOps Resource Center

    Tools and advice you need to be successful with Agile.

    Develop Your Agile Approach for a Successful Transformation

    Understand Agile fundamentals, principles, and practices so you can apply them effectively in your organization.

    Implement DevOps Practices That Work

    Streamline business value delivery through the strategic adoption of DevOps practices.

    Perform an Agile Skills Assessment

    Being Agile isn't about processes, it's about people.

    Define the Role of Project Management in Agile and Product-Centric Delivery

    Projects and products are not mutually exclusive.

    Supporting research and services

    Shifting toward product management

    Make the Case for Product Delivery

    Align your organization on the practices to deliver what matters most.

    Deliver on Your Digital Product Vision

    Build a product vision your organization can take from strategy through execution.

    Deliver Digital Products at Scale

    Deliver value at the scale of your organization through defining enterprise product families.

    Build a Better Product Owner

    Strengthen the product owner's role in your organization by focusing on core capabilities and proper alignment.

    Supporting research and services

    Improving value and delivery metrics

    Build a Value Measurement Framework

    Focus product delivery on business value-driven outcomes.

    Create a Holistic IT Dashboard

    Mature your IT department by measuring what matters.

    Select and Use SDLC Metrics Effectively

    Be careful what you ask for because you will probably get it.

    Reduce Time to Consensus With an Accelerated Business Case

    Expand on the financial model to give your initiative momentum.

    Supporting research and services

    Improving governance, prioritization, and value

    Make Your IT Governance Adaptable

    Governance isn't optional, so keep it simple and make it flexible.

    Maximize Business Value from IT Through Benefits Realization

    Embed benefits realization into your governance process to prioritize IT spending and confirm the value of IT.

    Drive Digital Transformation With Platform Strategies

    Innovate and transform your business models with digital platforms.

    Succeed With Digital Strategy Execution

    Building a digital strategy is only half the battle: create a systematic roadmap of technology initiatives to execute the strategy and drive digital transformation.

    Build a Value Measurement Framework

    Focus product delivery on business value-driven outcomes.

    Create a Holistic IT Dashboard

    Mature your IT department by measuring what matters.

    Supporting research and services

    Improving requirements management and quality assurance

    Requirements Gathering for Small Enterprises

    Right-size the guidelines of your requirements gathering process.

    Improve Requirements Gathering

    Back to basics: great products are built on great requirements.

    Build a Software Quality Assurance Program

    Build quality into every step of your SDLC.

    Automate Testing to Get More Done

    Drive software delivery throughput and quality confidence by extending your automation test coverage.

    Manage Your Technical Debt

    Make the case to manage technical debt in terms of business impact.

    Create a Business Process Management Strategy

    Avoid project failure by keeping the "B" in BPM.

    Build a Winning Business Process Automation Playbook

    Optimize and automate your business processes with a user-centric approach.

    Create a Winning BPI Playbook

    Don't waste your time focusing on the "as is." Focus on the improvements and the "to be."

    Supporting research and services

    Improving release management

    Optimize Applications Release Management

    Build trust by right-sizing your process using appropriate governance.

    Streamline Application Maintenance

    Effective maintenance ensures the long-term value of your applications.

    Streamline Application Management

    Move beyond maintenance to ensure exceptional value from your apps.

    Optimize Change Management

    Right-size your change management process.

    Manage Your Technical Debt

    Make the case to manage technical debt in terms of business impact.

    Improve Application Development Throughput

    Drive down your delivery time by eliminating development inefficiencies and bottlenecks while maintaining high quality.

    Supporting research and services

    Business relationship management

    Embed Business Relationship Management

    Leverage knowledge of the business to become a strategic IT partner.

    Improving security

    Build an Information Security Strategy

    Create value by aligning your strategy to business goals and business risks.

    Develop and Deploy Security Policies

    Enhance your overall security posture with a defensible and prescriptive policy suite.

    Simplify Identity and Access Management

    Leverage risk- and role-based access control to quantify and simplify the IAM process.

    Supporting research and services

    Improving and supporting business-managed applications

    Embrace Business-Managed Applications

    Empower the business to implement their own applications with a trusted business-IT relationship.

    Enhance Your Solution Architecture Practices

    Ensure your software systems solution is architected to reflect stakeholders’ short-and long-term needs.

    Satisfy Digital End Users With Low- and No-Code

    Extend IT, automation, and digital capabilities to the business with the right tools, good governance, and trusted organizational relationships.

    Build Your First RPA Bot

    Support RPA delivery with strong collaboration and management foundations.

    Automate Work Faster and More Easily With Robotic Process Automation

    Embrace the symbiotic relationship between the human and digital workforce.

    Supporting research and services

    Improving business intelligence, analytics, and reporting

    Modernize Data Architecture for Measurable Business Results

    Enable the business to achieve operational excellence, client intimacy, and product leadership with an innovative, Agile, and fit-for-purpose data architecture practice.

    Build a Reporting and Analytics Strategy

    Deliver actionable business insights by creating a business-aligned reporting and analytics strategy.

    Build Your Data Quality Program

    Quality data drives quality business decisions.

    Design Data-as-a-Service

    Journey to the data marketplace ecosystems.

    Build a Robust and Comprehensive Data Strategy

    Key to building and fostering a data-driven culture.

    Build an Application Integration Strategy

    Level the table before assembling the application integration puzzle or risk losing pieces.

    Appendix

    Pulse survey results

    Pulse survey (N=18): What are the key components of product/service ownership?

    Pulse survey results: What are the key components of product/service ownership? Table shows answer options and responses in percentage.

    Pulse Survey (N=18): What are the key individual skills for a product/service owner?

    What are the key individual skills for a product/service owner? Table shows answer options and responses in percentage

    Other choices entered by respondents:

    • Anticipating client needs, being able to support delivery in all phases of the product lifecycle, adaptability, and ensuring a healthy backlog (at least two sprints’ worth of work).
    • Requirements elicitation and prioritization.
    • The key skill is being product-focused to ensure it provides value for competitive advantage.

    Pulse Survey (N=18): What are three things an outstanding product/service owner does that an average one doesn’t?

    What are three things an outstanding product/service owner does that an average one doesn't? Table shows results.

    Build IT Capabilities to Enable Digital Marketing Success

    • Buy Link or Shortcode: {j2store}553|cart{/j2store}
    • member rating overall impact: N/A
    • member rating average dollars saved: N/A
    • member rating average days saved: N/A
    • Parent Category Name: Marketing Solutions
    • Parent Category Link: /marketing-solutions
    • Misalignment: Even if IT builds the capabilities to pursue digital channels, the channels will underperform in realizing organizational goals if the channels and the goals are misaligned.
    • Ineffective analytics: Failure to integrate and analyze new data will undermine organizational success in influencer and sentiment identification.
    • Missed opportunity: If IT does not develop the capabilities to support these channels, then lead generation, brand promotion, and engagement opportunities will be lost.
    • Lack of control: Marketing is developing and depending on internal power users and agencies. This practice can isolate IT from digital marketing technology decision making.

    Our Advice

    Critical Insight

    • Identify and understand the digital marketing channels that can benefit your organization.
    • Get stakeholder buy-in to facilitate collaboration between IT and product marketing groups to identify necessary IT capabilities.
    • Build IT capability by purchasing software, outsourcing, and training or hiring individuals with necessary skillsets.
    • Become transformational: use IT capabilities to support analytics that identify new customer segments, key influencers, and other invaluable insights.
    • Time is of the essence! It is easier to begin strengthening the relationship between marketing and IT today then it will be at any point in the future.
    • Being transformational means more than just enabling the channels marketing wants to pursue; IT must assist in identifying new segments and digital marketing opportunities, such as enabling influencer management.

    Impact and Result

    • IT is involved in decision making and has a complete understanding of the digital channels the organization is going to migrate to or phase out if unused.
    • IT has the necessary capabilities to support and enable success in all relevant digital channel management technologies.
    • IT is a key player in ensuring that all relevant data from new digital channels is managed and analyzed in order to maintain a 360 degree view of customers and feed real-time campaigns.
    • This enables the organization to not only target existing segments effectively, but also to identify and pursue new opportunities not presented before.
    • These opportunities include: identifying new segments among social networks, identifying key influencers as a new target, identifying proactive service and marketing opportunities from the public social cloud, and conducting new competitive analyses on the public social cloud.

    Build IT Capabilities to Enable Digital Marketing Success Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Make the case for building IT capabilities

    Identify the symptoms of inadequate IT support of digital marketing to diagnose the problems in your organization.

    • Storyboard: Build IT Capabilities to Enable Digital Marketing Success

    2. Identify digital marketing opportunities to understand the need for action in your organization

    Identify the untapped digital marketing value in your organization to understand where your organization needs to improve.

    • Digital Marketing Capability Builder Tool

    3. Mobilize for action: get stakeholder buy-in

    Develop a plan for communicating with stakeholders to ensure buy-in to the digital marketing capability building project.

    • Digital Marketing Communication Deck

    4. Identify the product/segment-specific digital marketing landscape to identify required IT capabilities

    Assess how well each digital channel reaches target segments. Identify the capabilities that must be built to enable digital channels.

    5. Create a roadmap for building capabilities to enable digital marketing

    Assess the people, processes, and technologies required to build required capabilities and determine the best fit with your organization.

    [infographic]

    Workshop: Build IT Capabilities to Enable Digital Marketing Success

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Identify Digital Marketing Opportunities

    The Purpose

    Determine the fit of each digital channel with your organizational goals.

    Determine the fit of digital channels with your organizational structure and business model.

    Compare the fit of digital channels with your organization’s current levels of use to:Identify missed opportunities your organization should capitalize on.Identify digital channels that your organization is wasting resources on.

    Identify missed opportunities your organization should capitalize on.

    Identify digital channels that your organization is wasting resources on.

    Key Benefits Achieved

    IT department achieves consensus around which opportunities need to be pursued.

    Understanding that continuing to pursue excellent-fit digital channels that your organization is currently active on is a priority.

    Identification of the channels that stopping activity on could free up resources for.

    Activities

    1.1 Define and prioritize organizational goals.

    1.2 Assess digital channel fit with goals and organizational characteristics.

    1.3 Identify missed opportunities and wasted resources in your digital channel mix.

    1.4 Brainstorm creative ways to pursue untapped digital channels.

    Outputs

    Prioritized list of organizational goals.

    Assigned level of fit to digital channels.

    List of digital channels that represent missed opportunities or wasted resources.

    List of brainstormed ideas for pursuing digital channels.

    2 Identify Your Product-Specific Digital Marketing Landscape

    The Purpose

    Identify the digital channels that will be used for specific products and segments.

    Identify the IT capabilities that must be built to enable digital channels.

    Prioritize the list of IT capabilities.

    Key Benefits Achieved

    IT and marketing achieve consensus around which digital channels will be pursued for specific product-segment pairings.

    Identification of the capabilities that IT must build.

    Activities

    2.1 Assess digital channel fit with specific products.

    2.2 Identify the digital usage patterns of target segments.

    2.3 Decide precisely which digital channels you will use to sell specific products to specific segments.

    2.4 Identify and prioritize the IT capabilities that need to be built to succeed on each digital channel.

    Outputs

    Documented channel fit with products.

    Documented channel usage by target segments.

    Listed digital channels that will be used for each product-segment pairing.

    Listed and prioritized capabilities that must be built to enable success on necessary digital channels.

    3 Enable Digital Marketing Capabilities and Leverage Analytics

    The Purpose

    Identification of the best possible way to build IT capabilities for all channels.

    Creation of a plan for leveraging transformational analytics to supercharge your digital marketing strategy.

    Key Benefits Achieved

    IT understanding of the costs and benefits of capability building options (people, process, and technology).

    Information about how specific technology vendors could fit with your organization.

    IT identification of opportunities to leverage transformational analytics in your organization.

    Activities

    3.1 Identify the gaps in your IT capabilities.

    3.2 Evaluate options for building capabilities.

    3.3 Identify opportunities for transformational analytics.

    Outputs

    A list of IT capability gaps.

    An action plan for capability building.

    A plan for leveraging transformational analytics.

    Build a Zero Trust Roadmap

    • Buy Link or Shortcode: {j2store}253|cart{/j2store}
    • member rating overall impact: 9.3/10 Overall Impact
    • member rating average dollars saved: $48,932 Average $ Saved
    • member rating average days saved: 42 Average Days Saved
    • Parent Category Name: Security Strategy & Budgeting
    • Parent Category Link: /security-strategy-and-budgeting
    • Many IT and security leaders struggle to understand zero trust and how best to deploy it with their existing IT resources.
    • The need to move from a perimeter-based approach to security toward an “Always Verify” approach is clear. The path to getting there is complex and expensive.
    • Zero trust as a principle is a moving target due to competing definitions and standards. A strategy that adapts evolving best practices must be supported by business stakeholders.
    • Full zero trust includes many components. Performing an accurate assessment of readiness and benefits to adopt zero trust can be extremely difficult when you don’t know where to start.

    Our Advice

    Critical Insight

    Apply zero trust to key protect surfaces. A successful zero trust strategy should evolve through an iterative and repeatable process by assessing the full spectrum of available technologies to apply zero trust principles to the most relevant protect surfaces.

    Impact and Result

    Every organization should have a zero trust strategy and the roadmap to deploy it must always be tested and refined. Our unique approach:

    • Assess resources and determine zero trust readiness.
    • Prioritize initiatives and build out roadmap.
    • Deploy zero trust and monitor with zero trust progress metrics.

    Build a Zero Trust Roadmap Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Build a Zero Trust Roadmap Deck – The purpose of the storyboard is to provide a detailed description of the steps involving in building a roadmap for implementing zero trust.

    The storyboard contains five easy-to-follow steps on building a roadmap for implementing zero trust, from aligning initiatives to business goals to establishing metrics for measuring the progress and effectiveness of a zero trust implementation.

    • Build a Zero Trust Roadmap – Phases 1-5

    2. Zero Trust Protect Surface Mapping Tool – A tool to identify key protect surfaces and map them to business goals.

    Use this tool to develop your zero trust strategy by having it focus on key protect surfaces that are aligned to the goals of the business.

    • Zero Trust Protect Surface Mapping Tool

    3. Zero Trust Program Gap Analysis Tool – A tool to perform a gap analysis between the organization's current implementation of zero trust controls and its desired target state and to build a roadmap to achieve the target state.

    Use this tool to develop your zero trust strategy by creating a roadmap that is aligned with the current state of the organization when it comes to zero trust and its desired target state.

    • Zero Trust Program Gap Analysis Tool

    4. Zero Trust Candidate Solutions Selection Tool – A tool to identify and evaluate solutions for identified zero trust initiatives.

    Use this tool to develop your zero trust strategy by identifying the best solutions for zero trust initiatives.

    • Zero Trust Candidate Solutions Selection Tool

    5. Zero Trust Progress Monitoring Tool – A tool to identify metrics to measure the progress and efficiency of the zero trust implementation.

    Use this tool to develop your zero trust strategy by identifying metrics that will allow the organization to monitor how the zero trust implementation is progressing, and whether it is proving to be effective.

    • Zero Trust Progress Monitoring Tool

    6. Zero Trust Communication Deck – A template to present the zero trust template to key stakeholders.

    Use this template to present the zero trust strategy and roadmap to ensure all key elements are captured.

    • Zero Trust Communication Deck

    Infographic

    Workshop: Build a Zero Trust Roadmap

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Define Business Goals and Protect Surfaces

    The Purpose

    Align business goals to protect surfaces.

    Key Benefits Achieved

    A better understanding of how business goals can map to key protect surfaces and their associated DAAS elements.

    Activities

    1.1 Understand business and IT strategy and plans.

    1.2 Define business goals.

    1.3 Identify five critical protect surfaces and their associated DAAS elements.

    1.4 Map business goals and protect surfaces.

    Outputs

    Mapping of business goals to key protect surfaces and their associated DAAS elements.

    2 Begin Gap Analysis

    The Purpose

    Identify and define zero trust initiatives.

    Key Benefits Achieved

    A list of zero trust initiatives to be prioritized and set into a roadmap.

    Activities

    2.1 Assess current security capabilities and define the zero trust target state for a set of controls.

    2.2 Identify tasks to close maturity gaps.

    2.3 Assign tasks to zero trust initiatives.

    Outputs

    Security capabilities current state assessment

    Zero trust target state

    Tasks to address maturity gaps

    3 Complete Gap Analysis

    The Purpose

    Complete the zero trust gap analysis and prioritize zero trust initiatives.

    Key Benefits Achieved

    A prioritized list of zero trust initiatives aligned to business goals and key protect surfaces.

    Activities

    3.1 Align initiatives to business goals and key protect surfaces.

    3.2 Conduct cost/benefit analysis on zero trust initiatives.

    3.3 Prioritize initiatives.

    Outputs

    Zero trust initiative list mapped to business goals and key protect surfaces

    Prioritization of zero trust initiatives

    4 Finalize Roadmap and Formulate Policies

    The Purpose

    Finalize the zero trust roadmap and begin to formulate zero trust policies for roadmap initiatives.

    Key Benefits Achieved

    A zero trust roadmap of prioritized initiatives.

    Activities

    4.1 Define solution criteria.

    4.2 Identify candidate solutions.

    4.3 Evaluate candidate solutions.

    4.4 Finalize roadmap.

    4.5 Formulate policies for critical DAAS elements.

    4.6 Establish metrics for high-priority initiatives.

    Outputs

    Zero trust roadmap

    Zero trust policies for critical protect surfaces

    Method for defining zero trust policies for candidate solutions

    Metrics for high-priority initiatives

    Further reading

    Build a Zero Trust Roadmap

    Leverage an iterative and repeatable process to apply zero trust to your organization.

    EXECUTIVE BRIEF

    Analyst Perspective

    Internet is the new corporate network.

    For the longest time we have focused on reducing the attack surface to deter malicious actors from attacking organizations, but I dare say that has made these actors scream “challenge accepted.” With sophisticated tools, time, and money in their hands, they have embarrassed even the finest of organizations. A popular hybrid workforce and rapid cloud adoption have introduced more challenges for organizations, as the security and network perimeter have shifted and the internet is now the corporate network. Suffice it to say that a new mindset needs to be adopted to stay on top of the game.

    The success of most attacks is tied to denial of service, data exfiltration, and ransom. A shift from focusing on the attack surface to the protect surface will help organizations implement an inside-out architecture that protects critical infrastructure, prevents the success of any attack, makes it difficult to gain access, and links directly to business goals.

    Zero trust principles aid that shift across several pillars (Identity, Device, Application, Network, and Data) that make up a typical infrastructure; hence, the need for a zero trust roadmap to accomplish that which we desire for our organization.

    Victor Okorie
    Senior Research Analyst, Security and Privacy
    Info-Tech Research Group

    Executive Summary

    Your Challenge

    • Many IT and security leaders struggle to understand zero trust and how best to deploy it with their existing IT resources.
    • The need to move from a perimeter-based approach to security toward an “Always Verify” approach is clear. The path to getting there is complex and expensive.

    Common Obstacles

    • Zero trust as a principle is a moving target due to competing definitions and standards. A strategy that adapts evolving best practices must be supported by business stakeholders.
    • Full zero trust includes many components. Performing an accurate assessment of readiness and benefits to adopt zero trust can be extremely difficult when you don’t know where to start.

    Info-Tech’s Approach

    • Every organization should have a zero trust strategy and the roadmap to deploy it must always be tested and refined.
    • Our unique approach:
      • Assess resources and determine zero trust readiness.
      • Address barriers and identify enablers.
      • Prioritize initiatives and build out roadmap.
      • Identify most appropriate vendors via vendor selection framework.
      • Deploy zero trust and monitor with zero trust progress metrics.

    Info-Tech Insight

    A successful zero trust strategy should evolve through an iterative and repeatable process by assessing the full spectrum of available technologies to apply zero trust principles to the most relevant protect surfaces.

    Your challenge

    This research is designed to help organizations:

    • Understand what zero trust is and decide how best to deploy it with their existing IT resources. Zero trust is a set of principles that defaults to the highest level of security; a failed implementation can easily disrupt the business. A pragmatic zero trust implementation must be flexible and adaptable yet maintain a consistent level of protection.
    • Move from a perimeter-based approach to security toward an “Always Verify” approach. The path to getting there is complex without a clear understanding of desired outcomes. Focusing efforts on key protection gaps and leveraging capable controls in existing architecture allows for a repeatable process that carries IT, security, and the business along on the journey.

    On this zero trust journey, identify your valuable assets and zero trust controls to protect them.

    Top three reasons for building a zero trust strategy

    44%

    Reduce attacker’s ability to move laterally

    44%

    Enforce least privilege access to critical resources

    41%

    Reduce enterprise attack surface

    Common obstacles

    These barriers make this challenge difficult to address for many organizations:

    • Due to zero trust’s many components, performing an accurate assessment of readiness and benefits to adopt zero trust can be extremely difficult when you don’t know where to start.
      • To feel ready to implement and to understand the benefits of zero trust, IT must first understand what zero trust means to the organization.
    • Zero trust as a set of principles is a moving target, with many developing standards and competing technology definitions. A strategy built around evolving best practices must be supported by related business stakeholders.
      • To ensure support, IT must be able to “sell” zero trust to business stakeholders by illustrating the value zero trust can bring to business objectives.

    43%

    Organizations with a full implementation of zero trust saved 43% on the costs of data breaches.
    (Source: Teramind, 2021)

    96%

    Zero trust is considered key to the success of 96% of organizations in a survey conducted by Microsoft.
    (Source: Microsoft, 2021)

    What is zero trust?

    It depends on who you ask…

    • Vendors use zero trust as a marketing buzzword.
    • Organizations try to comprehend zero trust in their own limited views.
    • Zero trust regulations/standards are still developing.

    “A cybersecurity paradigm focused on resource protection and the premise that trust is never granted implicitly but must be continually evaluated.”

    Source: NIST, SP 800-207: Zero Trust Architecture, 2020

    “An evolving set of cybersecurity paradigms that move defenses from static, network-based perimeters to focus on users, assets, and resources.”

    Source: DOD, Zero Trust Reference Architecture, 2021

    “A security model, a set of system design principles, and a coordinated cybersecurity and system management strategy based on an acknowledgement that threats exist both inside and outside traditional network boundaries.”

    Source: NSA, Embracing a Zero Trust Security Model, 2021

    “Zero trust provides a collection of concepts and ideas designed to minimize uncertainty in enforcing accurate, least privilege per-request access decisions in information systems and services in the face of a network viewed as compromised.”

    Source: CISA, Zero Trust Maturity Model, 2021

    “The foundational tenet of the zero trust model is that no actor, system, network, or service operating outside or within the security perimeter is trusted.”

    Source: OMB, Moving the U.S. Government Toward Zero Trust Cybersecurity Principles, 2022

    What is zero trust?

    From Theoretical to Practical

    Zero trust is an ideal in the literal sense of the word, because it is a standard defined by its perfection. Just as nothing in life is perfect, there is no measure that determines an organization is absolutely zero trust. The best organizations can do is improve their security iteratively and get as close to ideal as possible.

    In the most current application of zero trust in the enterprise, a zero trust strategy applies a set of principles, including least-privilege access and per-request access enforcement, to minimize compromise to critical assets. A zero trust roadmap is a plan that leverages zero trust concepts, considers relationships between technical elements as well as security solutions, and applies consistent access policies to minimize areas of exposure.

    Zero Trust; Identity; Workloads & Applications; Network; Devices; Data

    Info-Tech Insight

    Solutions offering zero trust often align with one of five pillars. A successful zero trust implementation may involve a combination of solutions, each protecting the various data, application, assets, and/or services elements in the protect surface.

    Zero trust business benefits

    Reduce business and organizational risk

    Reduced business risks as continuous verification of identity, devices, network, applications, and data is embedded in the organizations practice.

    36% of data breaches involved internal actors.
    Source: Verizon, 2021

    Reduce CapEx and OpEx

    Reduced CapEx and OpEx due to the scalability, low staffing requirement, and improved time-to-respond to threats.
    Source: SecurityBrief - Australia, 2020.

    Reduce scope and cost of compliance

    Helps achieve compliance with several privacy standards and regulations, improves maturity for cyber insurance premium, and fewer gaps during audits.

    Scope of compliance reduced due to segmentation.

    Reduce risk of data breach

    Reduced risk of data breach in any instance of a malicious attack as there’s no lateral movement, secure segment, and improved visibility.

    10% Increase in data breach costs; costs went from $3.86 million to $4.24 million.
    Source: IBM, 2021

    This is an image of a thought map detailing Info-Tech's Build A Zero Trust Roadmap.  The main headings are: Define; Design; Develop; Monitor

    Info-Tech’s methodology for Building a Zero Trust Roadmap

    1. Define Business Goals and Protect Surfaces

    2. Assess Key Capabilities and Identify Zero Trust Initiatives

    3. Evaluate Candidate Solutions and Finalize Roadmap

    4. Formulate Policies for Roadmap Initiatives

    5. Monitor the Zero Trust Roadmap Deployment

    Phase Steps

    Define business goals

    Identify critical DAAS elements

    Map business goals to critical DAAS elements

    1. Review the Info-Tech framework
    2. Assess current capabilities and define the zero trust target state
    3. Identify tasks to close gaps
    4. Define tasks and initiatives
    5. Align initiatives to business goals and protect surfaces
    1. Define solution criteria
    2. Identify candidate solutions
    3. Evaluate candidate solutions
    4. Perform cost/benefit analysis
    5. Prioritize initiatives
    6. Finalize roadmap
    1. Formulate policies for critical DAAS elements
    2. Formulate policies to secure a path to access critical DAAS elements
    1. Establish metrics for roadmap tasks
    2. Track and report metrics
    3. Build a communication deck

    Phase Outcomes

    Mapping of business goals to protect surfaces

    Gap analysis of security capabilities

    Evaluation of candidate solutions and a roadmap to close gaps

    Method for defining zero trust policies for candidate solutions

    Metrics for measuring the progress and efficiency of the zero trust implementation

    Protect what is relevant

    Apply zero trust to key protect surfaces

    A successful zero trust strategy should evolve through an iterative and repeatable process by assessing the full spectrum of available technologies to apply zero trust principles to the most relevant protect surfaces.

    Align protect surfaces to business objectives

    Developing a zero trust roadmap collaboratively with business stakeholders enables alignment with upcoming business priorities and industry trends.

    Identify zero trust capabilities

    Deriving protect surface elements from business goals reframes how security controls are applied. Assess control effectiveness in this context and identify zero trust capabilities to close any gaps.

    Roadmap first, not solution first

    Don’t let your solution dictate your roadmap. Define your zero trust solution criteria before engaging in vendor selection.

    Create enforceable policies

    The success of a zero trust implementation relies on consistent enforcement. Applying the Kipling methodology to each protect surface is the best way to design zero trust policies.

    Success should benefit the organization

    To measure the efficacy of a zero trust implementation, ensure you know what a successful zero trust implementation means for your organization, and define metrics that demonstrate whether that success is being realized.

    Blueprint deliverables

    Each step of this blueprint is accompanied by supporting deliverables to help you accomplish your goals:

    Key deliverable:

    Zero Trust Communication Deck

    Present your zero trust strategy in a prepopulated document that summarizes the work you have completed as a part of this blueprint.

    Zero Trust Protect Surface Mapping Tool

    Identify critical and vulnerable DAAS elements to protect and align them to business goals.

    Zero Trust Program Gap Analysis Tool

    Perform a gap analysis between current and target states to build a zero trust roadmap.

    Zero Trust Candidate Solutions Selection Tool

    Determine and evaluate candidate solutions based on defined criteria.

    Zero Trust Progress Monitoring Tool

    Develop metrics to track the progress and efficiency of the organization’s zero trust implementation.

    Blueprint benefits

    IT Benefits

    • A mapped transaction flow of critical and vulnerable assets and visibility of where to implement security controls that aligns with the principle of zero trust.
    • Improved security posture across the digital attack surface while focusing on the protect surface.
    • An inside-out architecture that leverages current existing architecture to tighten security controls, is automated, and gives granular visibility.

    Business Benefits

    • Reduced business risks as continuous verification of identity, devices, network, applications, and data is embedded in the organization’s practice.
    • Reduced CapEx and OpEx due to the scalability, low staffing requirement, and improved time-to-respond to threats.
    • Helps achieve compliance with several privacy standards and regulations, improves maturity for cyber insurance premium, and fewer gaps during audits.
    • Reduced risk of data breach in any instance of a malicious attack.

    Measure the value of this blueprint

    Save an average of $1.76 million dollars in the event of a data breach

    • This research set seeks to help organizations develop a mature zero trust implementation which, according to IBM’s “Cost of a Data Breach 2021 Report,” saves organizations an average of $1.76 million in the event of a data breach.
    • Leverage phase 5 of this research to develop metrics to track the implementation progress and efficacy of zero trust tasks.

    43%

    Organizations with a mature implementation of zero trust saved 43%, or $1.76 million, on the costs of data breaches.
    Source: IBM, 2021

    In phase 2 of this blueprint, we will help you establish zero trust implementation tasks for your organization.

    In phase 3, we will help you develop a game plan and a roadmap for implementing those tasks.

    This image contains a screenshot info-tech's methodology for building a zero-trust roadmap, discussed earlier in this blueprint

    Executive Brief Case Study

    National Aeronautics and Space Administration (NASA)

    INDUSTRY: Government

    SOURCE: Zero Trust Architecture Technical Exchange Meeting

    NASA recognized the potential benefits of both adopting a zero trust architecture (including aligning with OMB FISMA and DHS CDM DEFEND) and improving NASA systems, especially those related to user experience with dynamic access, application security with sole access from proxy, and risk-based asset management with trust score. The trust score is continually evaluated from a combination of static factors, such as credential and biometrics, and dynamic factors, such as location and behavior analytics, to determine the level of access. The enhanced access mechanism is projected on use-case flows of users and external partners to analyze the required initiatives.

    The lessons learned in adapting zero trust were:

    • Focus on access to data, assets, applications, and services; and don’t select solutions or vendors too early.
    • Provide support for mobile and external partners.
    • Complete zero trust infrastructure and services design with holistic risk-based management, including network access control with software-defined networking and an identity management program.
    • Develop a zero trust strategy that aligns with mission objectives.

    Results

    NASA implemented zero trust architecture by leveraging the agency existing components on a roadmap with phases related to maturity. The initial development includes privileged access management, security user behavior analytics, and a proof-of-concept lab for evaluating the technologies.
    Case Study Source: NASA, “Planning for a Zero Trust Architecture Target State,” 2019

    Info-Tech offers various levels of support to best suit your needs

    DIY Toolkit

    “Our team has already made this critical project a priority, and we have the time and capability, but some guidance along the way would be helpful.”

    Guided Implementation

    “Our team knows that we need to fix a process, but we need assistance to determine where to focus. Some check-ins along the way would help keep us on track.”

    Workshop

    “We need to hit the ground running and get this project kicked off immediately. Our team has the ability to take this over once we get a framework and strategy in place.”

    Consulting

    “Our team does not have the time or the knowledge to take this project on. We need assistance through the entirety of this project.”

    Diagnostics and consistent frameworks used throughout all four options

    Guided Implementation

    What does a typical GI on this topic look like?

    Phase 1 Phase 2 Phase 3 Phase 4 Phase 5
    Call #1:
    Scope requirements, objectives, and your specific challenges.

    Call #3:
    Define current security capabilities and zero trust target state.

    Call #5:

    Identify and evaluate solution criteria.

    Call #7:
    Create a process for formulating zero trust policies.

    Call #8:
    Establish metrics for assessing the implementation and effectiveness of zero trust.

    Call #2:
    Identify business goals and protect surfaces.

    Call #4:
    Identify gap-closing tasks and assign to zero trust initiatives.

    Call #6:
    Prioritize zero trust initiatives.

    A Guided Implementation (GI) is a series of calls with an Info-Tech analyst to help implement our best practices in your organization.
    A typical GI is between 8 to 12 calls over the course of 2 to 4 months.

    Workshop Overview

    Contact your account representative for more information.workshops@infotech.com 1-888-670-8889

    Day 1 Day 2 Day 3 Day 4 Day 5

    Define Business Goals and Protect Surfaces

    Begin Gap Analysis

    Complete Gap Analysis

    Finalize Roadmap and Formulate Policies

    Next Steps and
    Wrap-Up (offsite)

    Activities

    1.1 Understand business and IT strategy and plans.

    1.2 Define business goals.

    1.3 Identify five critical protect surfaces and their associated DAAS elements.

    1.4 Map business goals and protect surfaces.

    2.1 Assess current security capabilities and define the zero Trust target state for a set of controls.

    2.2 Identify tasks to close maturity gaps.

    2.3 Assign tasks to zero trust initiatives.

    3.1 Align initiatives to business goals and key protect surfaces.

    3.2 Conduct cost/benefit analysis on zero trust initiatives.

    3.3 Prioritize initiatives.

    4.1 Define solution criteria.

    4.2 Identify candidate solutions.

    4.3 Evaluate candidate solutions.

    4.4 Finalize roadmap.

    4.5 Formulate policies for critical DAAS elements.

    4.6 Establish metrics for high-priority initiatives.

    5.1 Complete in-progress deliverables from previous four days.

    5.2 Set up review time for workshop deliverables and to discuss next steps.

    Deliverables
    1. 1.Mapping of business goals to key protect surfaces and their associated DAAS elements
    1. Security capabilities current state assessment
    2. Zero trust target state
    3. Tasks to address maturity gaps
    1. Zero trust initiative list mapped to business goals and key protect surfaces
    2. Prioritization of zero trust initiatives
    1. Zero trust roadmap
    2. Zero trust policies for critical protect surfaces
    3. Method for defining zero trust policies for candidate solutions
    4. Metrics for high-priority initiatives
    1. Zero trust roadmap documentation
    2. Mapping of Info-Tech resources against individual initiatives

    Phase 1

    Define Business Objectives and Protect Surfaces

    Build a Zero Trust Roadmap

    This phase will walk you through the following activities:

    • Identify and define the business goals.
    • Identify the critical DAAS elements and protect surface.
    • Align the business goals to the protect surface and critical DAAS elements.

    This phase involves the following participants:

    • Security Team
    • Business Executives
    • Subject Matter Experts From IT, Finance, HR, Legal, Facilities, Compliance, Audit, Risk Management

    Analyze your business goals

    Identifying business goals is the first step in aligning your zero trust roadmap with your business’ vision.

    • Security leaders need to understand the direction the business is headed in.
    • Wise security investments depend on aligning your security initiatives to business objectives.
    • Zero trust, and information security at large, should contribute to your organization’s business objectives by supporting operational performance, ensuring brand protection and shareholder value.
      • For example, if the organization is working on a new business initiative that requires the handling of credit card payments, the security organization needs to know as soon as possible to ensure the zero trust architecture will be extended to protect the PCI data and enable the organization to be PCI compliant.

      Info-Tech Insight

      Security and the business need to be in alignment when implementing zero trust. Defining the business goal helps rationalize the need for a zero trust implementation.

    1.1 Define your organization’s business goals

    Estimated time 1-3 hours

    1. As a group, brainstorm the business goals of the organization.
    2. Review relevant business and IT strategies.
    3. Review the business goal definitions in tab “2. Business Objectives” of the Zero Trust Protect Surface Mapping Tool, including the key goal indicator metrics.
    4. Record the most important business goals in the Business Goal column on tab “3. Protect Surfaces” of the Zero Trust Protect Surface Mapping Tool. Try to limit the number of business goals to no more than five primary goals. This limitation will be critical to help map the protect surface and the zero trust roadmap later.

    Input

    • Business and IT strategies

    Output

    • Prioritized list of business objectives

    Materials

    • Whiteboard/Flip Charts
    • Zero Trust Protect Surface Mapping Tool

    Participants

    • Security Team
    • IT Leadership
    • Business Stakeholders
    • Risk Management
    • Compliance
    • Legal

    Download the Zero Trust Protect Surface Mapping Tool

    Info-Tech Insight

    Developing a zero trust roadmap collaboratively with business stakeholders enables alignment with upcoming business priorities and industry trends.

    What does zero trust mean for you?

    For a successful implementation, focus on your zero trust outcome.

    This image describes the Who, What, When, Where, Why, and How for Zero Trust.

    Regardless of whether the user is accessing resources internally or externally, zero trust is posed to authenticate, authorize, and continuously verify the security policies and posture before access is granted or denied. Many network architecture can be local, cloud based, or hybrid and with users working from any location, there is no network perimeter as we knew it and the internet is now the corporate network.

    Zero trust framework seeks to extend the perimeter-less security to the present digital transformation.

    Understand protect surface

    Data, Application, Asset, and Services

    A protect surface can be described as what’s critical, most vulnerable, or most valuable to your organization. This protect surface could include at least one of the following – data, assets, applications, and services (DAAS) – that requires protection. This is also the area that zero trust policy is aimed to protect. Understanding what your protect surface is can help channel the required energy into protecting that which is crucial to the business, and this aligns with the shift from focusing on the attack surface to narrowing it down to a smaller and achievable area of protection.

    Anything and everything that connects to the internet is a potential attack surface and pursuing every loophole will leave us one step behind due to lack of resources. Since a protect surface contains one or more DAAS element, the micro-perimeter is created around it and the appropriate protection is applied around it. As a team, we can ask ourselves this question when thinking of our protect surface: to what degree does my organization want me to secure things? The knowledge of the answer to this question can be tied to the risk tolerance level of the organization and it is only fair for us to engage the business in identifying what the protect surface should be.

    Components of a protect surface

    • Data
    • Application
    • Asset
    • Services

    Info-Tech Insight

    The protect surface is a shift from focusing on the attack surface. DAAS elements show where the initiatives and controls associated with the zero trust pillars (Identity, Devices, Network, Application, and Data) need to be applied.

    Sample Scenario

    INDUSTRY: Healthcare

    SOURCE: Info-Tech Research Group

    Illustration

    A healthcare provider would consider personal health information a critical resource worthy of being protected against data exfiltration due to a host of reasons including but not limited to privacy regulations, loss of revenue, legal, and reputational loss; hence, this would be considered a protect surface.

    • What is the data that can’t be risked exfiltrated?
    • What application(s) is used to access this data?
    • What assets are used to generate and store the data?
    • What are the services we rely on to be able to access the data?

    DAAS Element

    • The data here is the patient information.
    • The application used to access the personal health information would be EPIC, OR list, and any other application used in that organization.
    • The assets used to store the data and generate the PHI would include physical workstations, medical scanners, etc.
    • The services that can be exploited to disrupt the operation or used to access the data would include active directory, single sign-on, etc.

    DAAS and Zero Trust Pillar

    This granular identification provides an opportunity to not only see what the protect surface and DAAS elements are but also understand where to apply security controls that align with the principle of zero trust as well as how the transaction flows. The application pillar initiatives will provide protection to the EPIC application and the device pillar initiatives will provide protection to the workstations and physical scanners. The identity pillar initiatives will apply protection to the active directory, and single sign-on services. The zero trust pillar initiatives align with the protection of the DAAS elements.

    Shift from attack surface to protect surface

    This image contains a screenshot of the thought map: Shift from attack surface to protect surface.  Go from complex to a micro perimeter approach.

    Info-Tech Insight

    The protect surface is a shift from focusing on the attack surface as it creates a micro-perimeter for the application of zero trust policies on the system. This drastically reduces the success of an attack whether internally or externally, reduces the attack surface, and is also repeatable.

    1.2 Identify critical DAAS elements

    Estimated time 1-3 hours

    1. As a group, brainstorm and identify critical, valuable, sensitive assets or resources requiring high availability in the organization. Each DAAS element is part of a protect surface, or sometimes, the DAAS element itself is a protect surface.
    • Data – The sensitive data that poses the greatest risk if exfiltrated or misused. What data needs to be protected?
    • Applications – The applications that use sensitive data or control critical assets. Which applications are critical for your business functions?
    • Assets – Physical or virtual assets, including an organization’s information technology (IT), operational technology (OT), or Internet of Things devices.
    • Services – The services an organization most depends on. Services that can be exploited to disrupt normal IT or business operations.
  • Record the critical DAAS elements and protect surface in their respective columns of the Zero Trust Protect Surface Mapping Tool. Try to limit the number of business goals to no more than five primary protect surfaces to match with the business goals.
  • Download the Zero Trust Protect Surface Mapping Tool

    Input

    • Critical resources to protect
    • Understanding of how they interoperate or connect

    Output

    • Protect surfaces

    Materials

    • Whiteboard/Flip Charts
    • Zero Trust Protect Surface Mapping Tool

    Participants

    • Security Team
    • IT Leadership
    • Business Stakeholders

    1.3 Map business goals to critical DAAS elements

    Estimated time 1-2 hours

    1. The protect surface will be generated from the critical DAAS elements as a standalone protect surface or a group of interconnected DAAS elements merged into one.
    • Each protect surface can be tied back to a business objective.
  • Select from the drop-down list of business objectives the option that fits the identified protect surface as it relates to the organization.
    • Type in your business objectives if the drop-down list does not apply.

    Download the Zero Trust Protect Surface Mapping Tool

    This image contains a screenshot from the Zero Trust Protect Surface Mapping Tool, with the following columns highlighted: Business Goal Name; Protect Surface Name

    Phase 2

    Assess Key Capabilities and Identify Zero Trust Initiatives

    Build a Zero Trust Roadmap

    This phase will walk you through the following activities:

    • Assess the organization’s current capabilities.
    • Define the zero trust target state.
    • Identify tasks to close gaps
    • Define zero trust initiatives and align zero trust initiatives to business goals and protect surfaces.

    This phase involves the following participants:

    • Security Team
    • Subject Matter Experts From IT, Finance, HR, Legal, Facilities, Compliance, Audit, Risk Management
    • Project Management Office

    The Info-Tech Zero Trust Framework

    Info-Tech’s Zero Trust Framework aligns with zero trust references, including:

    • ACT Zero Trust Cybersecurity Current Trends. 2019
    • NIST SP 800-207: Zero Trust Architecture. 2020
    • DOD Zero Trust Reference Architecture. 2021
    • NSA Embracing a Zero Trust Security Model. 2021
    • CISA Zero Trust Maturity Model. 2021
    • Executive Order (EO) 14028: Improving the Nation’s Cybersecurity, The White House. 2021
    • OMB Moving the U.S. Government Toward Zero Trust Cybersecurity Principles. 2022
    • NSTAC Zero Trust and Trusted Identity Management. 2022
    • NIST SP 800-53 r5: Security and Privacy Controls for Information Systems and Organizations

    Identity

    • Authentication
    • Authorization
    • Privileged Access Management

    Applications

    • Software Defined Compute
    • DevSecOps
    • Software Supply Chain

    Devices

    • Authentication
    • Authorization
    • Compliance

    Networks

    • Software Defined Networking
    • Macro Segmentations
    • Micro Segmentation

    Data

    • Software Defined Storage
    • Data Loss Prevention
    • Data Rights Management

    Info-Tech Insight

    A best-of-breed approach ensures holistic coverage of your zero trust program while refraining from locking you into a specific reference.

    2.1 Review the Info-Tech framework

    Estimated time 30-60 minutes

    1. As a group, have the team review the framework within the Zero Trust Program Gap Analysis Tool.
    2. Customize the tool as required using the instructions in tab “2. Setup”:
    • Define costing criteria
    • Define benefits criteria
    • Configure full-time equivalent hours and start year
    • Input business goals as mapped to protect surfaces (see next slide)

    Download the Zero Trust Program Gap Analysis Tool

    Input

    • Protect surfaces mapped to business objectives

    Output

    • Customized framework

    Materials

    • Zero Trust Program Gap Analysis Tool

    Participants

    • Security Team
    • Subject Matter Experts From IT

    2.1.1 Input business goals as mapped to protect surfaces

    Refer to the Protect Surface Mapping Tool, copy the following elements from the Protect Surface tab.

    1. Enter Business Goals.
    2. Enter Protect Surfaces.
    3. Enter Data.
    4. Enter Application.
    5. Enter Assets.
    6. Enter Services.

    This image contains a screenshot from Info-Tech's Zero Trust Program Gap Analysis Tool.  The Column headings are labeled as follows: 1: Business Goal Name; 2: Protect Surface; 3: DATA; 4: APPLICATION; 5: ASSETS; 6: SERVICES

    Info-Tech Insight

    Deriving protect surface elements from business goals reframes how security controls are applied. Assess control effectiveness in this context and identify zero trust capabilities to close any gaps.

    2.2 Assess current capabilities and define zero trust target state

    Estimated time 6-12 hours

    1. Using the Zero Trust Program Gap Analysis Tool, review each of the controls in the Gap Analysis tab.
    2. Follow the instructions on the next slides to complete your current-state and target-state assessment.
    3. For most organizations, multiple internal subject matter experts will need to be consulted to complete the assessment.

    Download the Zero Trust Program Gap Analysis Tool

    Input

    • Protect surfaces mapped to business objectives
    • Information on current state of controls, including sources such as audit findings, vulnerability and penetration test results, and risk registers

    Output

    • Current-state and target-state assessment for gap analysis

    Materials

    • Zero Trust Program Gap Analysis Tool

    Participants

    • Security Team
    • Subject Matter Experts From IT, Facilities, Audit, Risk Management

    Understanding security target states

    Maturity models are very effective for determining target states. This table provides general descriptions for each maturity level. As a group, consider which description most accurately reflects the ideal target state in your organization.

    AD HOC 01

    Initial/ad hoc security programs are reactive. Lacking strategic vision, these programs are less effective and less responsive to the needs of the business.

    DEVELOPING 02

    Developing security programs can be effective at what they do but are not holistic. Governance is largely absent. These programs tend to rely on the talents of individuals rather than a cohesive plan.

    DEFINED 03

    A defined security program is holistic, documented, and proactive. At least some governance is in place; however, metrics are often rudimentary and operational in nature. These programs still often rely on best practices rather than strong risk management.

    MANAGED 04

    Managed security programs have robust governance and metrics processes. Management and board-level metrics for the overall program are produced. These are reviewed by business leaders and drive security decisions. More mature risk management practices take the place of best practices.

    OPTIMIZED 05

    An optimized security program is based on strong risk management practices, including the production of key risk indicators (KRIs). Individual security services are optimized using key performance indicators (KPIs) that continually measure service effectiveness and efficiency.

    2.2.1 Conduct current-state assessment

    1. Carefully review each of the controls in the Gap Analysis tab that are needed for the protect surfaces. For each control, indicate the current maturity level of the organization. The tool uses the maturity levels of the CMMI model to score maturity.
    • Only use “N/A” if you are confident that the control is not required in your protect surfaces. For example, if the protect surfaces do not require or use software-defined computing, select “N/A” for any controls related to software-defined computing.
  • Provide comments to describe your current state. This step is optional but recommended as it may be important to record this information for future reference.
  • Select the target maturity for the control.
  • This image contains a screenshot from Info-Tech's Zero Trust Program Gap Analysis Tool, with the following column headings highlighted and numbered: 1: Current Maturity; 2: Current State Comments (optional); Target Maturity

    Make sure that the gap between target state and current state is achievable for the current zero trust roadmap. For instance, if you set your current maturity to 1 – Ad Hoc, then having a target maturity of 4 – Managed or 5 – Optimized is not recommended due to the big jump.

    2.2.2 Review the Gap Analysis Dashboard

    1. Use the Dashboard to map your progress on assessing current- and future-state maturities. As you fill out the Zero Trust Program Gap Analysis Tool, check with the Dashboard to see the difference between your current and target state.
    2. Use the color-coded legend to see the size of the gap between your current and target state.
    3. Zero trust processes that appear white have not yet been assessed or are rated as “N/A.”
    this image contains a screenshot of Info-tech's Zero-Trust framework discussed earlier in this blueprint, with the addition of a legend demonstrating how to use the gap analysis tool to identify the size of the gap between current and target states

    2.3 Identify tasks to close gaps

    Estimated time 5 hours

    1. Using the Zero Trust Program Gap Analysis Tool, review each of the controls in the Gap Analysis tab.
    2. Follow the instructions on the next slides to identify gap closure tasks for each control that requires improvement.
    3. For most organizations, multiple internal subject matter experts will need to be consulted to complete the assessment.

    Download the Zero Trust Program Gap Analysis Tool

    Input

    • Zero trust controls gap information

    Output

    • Gap closure task list

    Materials

    • Zero Trust Program Gap Analysis Tool

    Participants

    • Security Team
    • Subject Matter Experts From IT, Facilities, Audit, Risk Management

    2.3 Identify tasks to close gaps (cont.)

    1. For each of the controls where there is a gap between the current and target state, a gap closure task should be identified:
    • Review the example tasks and copy one or more of them if appropriate. Otherwise, enter your own gap closure task.
  • Considerations for identifying gap closure tasks:
    • In small groups, have participants ask, “what would we have to do to achieve the target state?” Document these in the Gap Closure Tasks column.
    • The example gap closure tasks may be appropriate for your organization, but do not simply copy them without considering whether they are right for you.
    • Not all gaps require their own task. You can enter one task that may address multiple gaps.
    • Be aware that tasks that are along the lines of “investigate and make recommendations” may not fully close maturity gaps.
    this image contains a screenshot from Info-Tech's Zero Trust Program Gap Analysis Tool, with the following column heading highlighted and numbered: 1: Gap Closure Tasks

    Make sure that the Gap Closure Tasks are SMART (Specific, Measurable, Achievable, Realistic, Timebound).

    2.4 Define tasks and initiatives

    Estimated time 2-4 hours

    1. As a group, review the gap tasks identified in the Gap Analysis tab.
    2. Using the instructions on the following slides, finalize your tab “5. Task List.”
    3. Using the instructions on the following slides, review and consolidate your tab “6. Initiative List.”

    Download the Zero Trust Program Gap Analysis Tool

    Input

    • Gap analysis

    Output

    • Refined list of tasks
    • List of zero trust initiatives

    Materials

    • Zero Trust Program Gap Analysis Tool

    Participants

    • Security Team
    • Subject Matter Experts From IT, Facilities, Audit, Risk Management
    • Project Management Office

    2.4.1 Finalize your task list

    1. Define the gap closure task list in tab “5. Task List”:
      1. Obtain a list of all your tasks from Gap Closure Tasks column in tab “3. Gap Analysis.”
      2. Paste the list into the table in tab “5. Task List,” Task column.
    • Use Paste Values to retain the table formatting.
  • Consolidate tasks into initiatives when:
      • They have costs associated with them.
      • They require initial effort to implement and ongoing effort to maintain.
      • They must be accomplished dependently of other tasks.
    1. For each new initiative, create the initiative name on Initiative Name column in the tab “6. Initiative List.”
  • For tasks which are not incorporated into initiatives, enter a task owner and due date for each task.
  • this image contains a screenshot from Info-Tech's Zero Trust Gap analysis Tool with the following column headings highlighted and numbered: 1: Task; 2: Initiative Name; 3: (Task Owner; Due Date)

    Example: Initiative consolidation

    In the example below, we see three gap closure tasks within the Authentication process for the Identity pillar being consolidated into a single initiative “IAM modernization.”

    We can also see three gap closure tasks within the Micro Segmentation process for the Network pillar being grouped into another initiative “Network segmentation.”

    This image contains an example of Initiative Consolidation

    Info-Tech Insight

    As you go through this exercise, you may find that some tasks that you previously defined could be consolidated into an initiative.

    2.4.2 Finalize your initiative list

    1. As you go through this exercise, you may find that some tasks that you previously defined could be consolidated into an initiative.
    2. Review your final list of initiatives in tab “6. Initiative List” and make any required updates.
      1. Optionally, add a description or paste in a list of the individual gap closure actions that are associated with the initiative. This will make it easier to perform the cost and benefit analysis.
    3. Obtain a list of all gap closure tasks associated with an initiative by filtering the Initiative Name column in the Task List tab.
    4. Indicate the most appropriate pillar alignment for each initiative using the drop-down list.
      1. Refer to tab “5. Task List” for the pillar associated with an initiative under the Initiative Name column.

    This image contains a screenshot from Info-Tech's Zero Trust Program Gap Analysis Tool, the following column headings are numbered and highlighted: 1: Initiative Name; 2: Description; 3: Pillar

    If the list of tasks is too long for the Description column, then you can also shorten the name of the tasks or group several tasks to a more general task.

    2.5 Align initiatives to business goals and protect surfaces

    Estimated time 30-60 minutes

    1. Using the instructions on the following slides, align initiatives to business goals in tab “6. Initiative List.”
    2. Using the instructions on the following slides, align initiatives to protect surfaces in tab “6. Initiative List.”

    Download the Zero Trust Program Gap Analysis Tool

    Input

    • List of zero trust initiatives
    • Protect surfaces mapped to business objectives

    Output

    • List of zero trust initiatives aligned to business goals and protect surfaces

    Materials

    • Zero Trust Program Gap Analysis Tool

    Participants

    • Security Team
    • Subject Matter Experts From IT, Facilities, Audit, Risk Management
    • Project Management Office

    2.5.1 Align initiatives to business goals

    1. Indicate the most appropriate business goal(s) alignment for each initiative using the drop-down list in “Selection for Business Goal(s)” column.
      1. Use the legend to determine the most appropriate business goal(s).
    2. After that copy the selected business goal(s) to Business Goal(s) Alignment column.
    3. Then reset the selection using the blank cell in Selection for Business Goal(s) column.
    This image contains a screenshot from the Zero Trust Program Gap Analysis Tool, with the following column headings numbered: 1: Selection for Business Goal(s); Business Goals Alignment; 3: Selection for Business Goals

    2.5.2 Align initiatives to protect surfaces

    1. Indicate the most appropriate protect surface(s) for each initiative using the drop-down list in Selection for Protect Surface(s) column.
      1. Use the legend to determine the most appropriate protect surface(s).
    2. After that copy the selected protect surface(s) to Protect Surface(s) Coverage column.
    3. Reset the selection using the blank cell in Selection for Protect Surface(s) column.
    This image contains a screenshot from the Zero Trust Program Gap Analysis Tool, with the following column headings numbered: 1: Description; 2: Protect Surfaces Covered; 3: Selection for Protect Surfaces

    Phase 3

    Evaluate Candidate Solutions and Finalize Roadmap

    Build a Zero Trust Roadmap

    This phase will walk you through the following activities:

    • Define solution criteria.
    • Identify candidate solutions.
    • Evaluate candidate solutions.
    • Perform cost/benefit analysis.
    • Prioritize initiatives and build roadmap.

    This phase involves the following participants:

    • Security Team
    • Subject Matter Experts From IT, Finance, HR, Legal, Facilities, Compliance, Audit, Risk Management
    • Project Management Office

    3.1 Define solution criteria

    Estimated time 30-60 minutes

    1. As a group, review the scoring system within the Zero Trust Candidate Solutions Selection Tool.
    2. Customize the tool as required using the instructions on the following slides.

    Info-Tech Insight

    Don’t let your solution dictate your roadmap. Define your zero trust solution criteria before engaging in vendor selection.

    Download the Zero Trust Candidate Solutions Selection Tool

    Input

    • Zero trust initiative list

    Output

    • Zero trust candidate solutions

    Materials

    • Zero Trust Program Gap Analysis Tool
    • Zero Trust Candidate Solutions Selection Tool

    Participants

    • Security Team
    • Subject Matter Experts From IT

    3.1.1 Define compliance and solution evaluation criteria

    On the Setup tab, provide a weight for each evaluation criterion to evaluate the candidate solutions. You can use “0%” weight if that criterion is not required in your solution selection.

    1. Verify that the Description for each criterion is accurate.
    2. Provide weights for the compliance score and the solution score, which are the overall evaluation:
    • Compliance score consists of tenets score, pillar score, threat protection score, and trust algorithm score.
    • Solution score consists of features score, usability score, affordability score, and architecture score.
    This image contains a screenshot from the Zero Trust Candidate Solutions Selection Tool, which demonstrates how to define compliance and solution evaluation criteria.

    3.1.2 Define remaining evaluation criteria

    On the Setup tab, provide a weight for each evaluation criterion to evaluate the candidate solutions. You can use “0%” weight if that criterion is not required in your solution selection.

    1. Verify that the Description for each criterion is accurate.
    2. Provide weights for the remaining evaluation criteria:
    • Tenets: Considers how well each initiative aligns with zero trust principles.
    • Pillars: Considers how well each initiative aligns with zero trust pillars.
    • Threats: Considers what zero trust threats are relevant with the candidate solution.
    • Trust Algorithm: Considers trust evaluation factors, trust evaluation process score, and input coverage.
    • Cost Estimation: Considers initial costs, which are one-time, upfront capital investments (e.g. hardware and software costs), and ongoing cost, which is any annually recurring operating expenses that are new budgetary costs (e.g. licensing, maintenance, subscription fees).
    • Deployment Architecture: Considers the solutions deployment architecture capabilities.

    This image contains a screenshot from the Zero Trust Candidate Solutions Selection Tool, and demonstrates where to define additional evaluation data

    Review available candidate solutions

    this image contains a list of available candidate Solutions.  This list includes: Zero Trust Identity; Zero-Trust Application & Workloads; Zero-Trust Networks; Zero-Trust Devices; and Zero-Trust Data

    The Rapid Application Selection Framework is a comprehensive yet fast-moving approach to help you select the right software for your organization

    Five key phases sequentially add rigor to your selection efforts while giving you a clear, swift-flowing methodology to follow.

    Awareness Education & Discovery Evaluation Selection Negotiation & Configuration
    1.1 Proactively Lead Technology Optimization & Prioritization 2.1 Understand Marketplace Capabilities & Trends 3.1 Gather & Prioritize Requirements & Establish Key Success Metrics 4.1 Create a Weighted Vendor Selection Decision Model 5.1 Initiate Price Negotiation With Top
    1.2 Scope & Define the Selection Process for Each Selection Request Action 2.2 Discover Alternative Solutions & Conduct Market Education 3.2 Conduct a Data-Driven Comparison of Vendor Features & Capabilities 4.2 Conduct Investigative Interviews Focused on Mission Critical Priorities With Top 2-4 Vendors 5.2 Negotiate Contract Terms & Product Configuration Two Vendors Selected
    1.3 Conduct an Accelerated Business Needs Assessment 2.3 Evaluate Enterprise Architecture & Application Portfolio 3.3 Narrow the Field to Four Top Contenders 4.3 Validate Key Issues With Deep Technical Assessments, Trial Configuration & Reference Checks 5.3 Finalize Budget Approval & Project Implementation Timeline
    1.4 Align Stakeholder Calendars to Reduce Elapsed Time & Asynchronous Evaluation 2.4 Validate the Business Case 5.4 Invest in Training & Onboarding Assistance

    Download the Rapid Application Selection Framework research

    Evaluate software category leaders through vendor rankings and awards

    SoftwareReviews

    The Data Quadrant is a thorough evaluation and ranking of all software in an individual category to compare platforms across multiple dimensions.

    The Data Quadrant Report

    Vendors are ranked by their Composite Score, based on individual feature evaluations, user satisfaction rankings, vendor capability comparisons, and likeliness to recommend the platform.

    Vendors ranked by their Composite Score

    The Emotional Footprint is a powerful indicator of overall user sentiment toward the relationship with the vendor, capturing data across five dimensions.

    Emotional Footprint

    Vendors are ranked by their Customer Experience (CX) Score, which combines the overall Emotional Footprint rating with a measure of the value delivered by the solution.

    Vendors ranked by their Customer Experience (CX) Score

    Sample whiteboard activity

    • Place sticky notes on the zero trust tenet that matches with the identified candidate solution to produce “solution requirements” that can be used to develop an RFP.
    • A sample sticky note is provided below for privileged access management.

    This image contains a screenshot of a sample whiteboard activity which can be done using sticky notes.

    • The PAM solution should support MFA
    • Live session monitoring, audit, and reporting
    • Should have password vaulting to prevent privileged users from knowing the passwords to critical systems and resources

    3.2 Identify candidate solutions

    Estimated time 2 hours

    1. As a group, have the team review the candidate solutions within the Zero Trust Program Gap Analysis Tool.
    2. On tab 3 in the Zero Trust Candidate Solutions Selection Tool:
    • Review the candidate solutions within the Zero Trust Program Gap Analysis Tool. For example, the candidate solutions with multifactor authentication (MFA) options are authenticators with SMS, mobile application, smartcard, or token.

    Input

    • Candidate solutions for zero trust tasks and initiatives

    Output

    • Suitability evaluation of candidate solutions

    Materials

    • Zero Trust Program Gap Analysis Tool
    • Zero Trust Candidate Solutions Selection Tool

    Participants

    • Security Team
    • Subject Matter Experts From IT

    Info-Tech Insight

    Add a description associated with the candidate solution, e.g. reference link to vendors or manufacturers. This will make it easier to perform the evaluation.

    Download the Zero Trust Candidate Solutions Selection Tool

    3.2.1 Review candidate solutions

    1. Review the candidate solutions within the Zero Trust Program Gap Analysis Tool. For example, the candidate solutions with multifactor authentication (MFA) options are authenticators with SMS, mobile application, smartcard, or token.
    2. Enter candidate solutions to the Compliance Data Entry tab on the Solution column within the Zero Trust Candidate Solutions Selection Tool.
    3. Optionally, add a description associated with the candidate solution, e.g. reference link to vendors or manufacturers. This will make it easier to perform the evaluation.
    this image contains a screenshot of a sample candidate solution, which can be done using Info-Tech's Zero Trust Program Gap Analysis Tool

    3.3 Evaluate candidate solutions

    Estimated time 3 hours

    On the Scoring tab, evaluate solution features, usability, affordability, and architecture using the instructions on the following slides. This activity will produce a solution score that can be used to identify the suitability of a solution.

    Input

    • Candidate solutions

    Output

    • Candidate solutions scored

    Materials

    • Zero Trust Program Gap Analysis Tool
    • Zero Trust Candidate Solutions Selection Tool

    Participants

    • Security Team
    • Subject Matter Experts From IT

    Download the Zero Trust Candidate Solutions Selection Tool

    3.3.3 Evaluate solution scores

    After all candidate solutions are evaluated, the Solution Score column can be sorted to rank the candidate solutions. After sorting, the top solutions can be used on prioritization of initiatives on Zero Trust Program Gap Analysis Tool.

    1. On Features
      1. Enter Coverage.
      2. Enter Quality.
    2. Enter Usability.
    3. On Affordability
      1. Enter Initial Cost.
      2. Enter Ongoing Cost (annual).
    4. Enter Architecture.
    this image contains a screenshot of how you can sort the solution score column in Info-Tech's Zero Trust Program Gap Analysis Tool

    3.4 Perform cost/benefit analysis

    Estimated time 1-2 hours

    1. Assign costing and benefits information for each initiative, following the instructions on the next slide.
    2. Define dependencies or business impacts if they will help with prioritization.

    Input

    • Ranked candidate solutions
    • Gap analysis
    • Initiative list

    Output

    • Completed cost/benefit analysis for initiative list

    Materials

    • Zero Trust Program Gap Analysis Tool
    • Zero Trust Candidate Solutions Selection Tool

    Participants

    • Security Team
    • Subject Matter Experts From IT, Facilities, Audit, Risk Management
    • Project Management Office

    Download the Zero Trust Program Gap Analysis Tool

    3.4.1 Complete the cost/benefit analysis

    Use Zero Trust Program Gap Analysis Tool.

    1. On the Prioritization tab, use the drop-down lists to enter the estimated costs and efforts for each initiative, using the criteria defined earlier.
    • Use the result from candidate selection to define the estimated costs.
    • If you have actual costs available, you can optionally enter them under the Detailed Cost Estimates columns.
  • Enter the estimated benefits, also using the criteria defined earlier.
  • This image contains a screenshot of a cost/benefit analysis table which can be found in the Zero Trust Program Gap Analysis Tool

    The Cost / Effort Rating is calculated based on the weight defined on step 2.1.1. The Benefit Rating is calculated based on the weight defined on step 2.1.2.

    3.4.2 Optionally enter detailed cost estimates

    Use Zero Trust Program Gap Analysis Tool.

    1. For each initiative, the tool will automatically populate the Detailed Cost Estimates and Detailed Staffing Estimates columns using the averages that you provided in step 2.1.1. However, if you have more detailed data about the costs and effort requirements for an initiative, you can override the calculated data by manually entering it into these columns. For example:
    • You are planning to subscribe to a security awareness vendor, and you have a quote from them specifying that the initial cost will be $75,000.
    • You have defined your “Medium” cost range as being “$10-100K,” so you select medium as your initial cost for this initiative in step 3.4.1. As you defined the average for medium costs as being $50,000, this is what the tool will put into the detailed cost estimate.
    • You can override this average by entering $75,000 as the initial cost in the detailed cost estimate column.

    This image contains a screenshot of a sample cost/benefit table found in the Zero Trust Program Gap Analysis Tool.

    The Benefits-Cost column will give results after comparing the cost and the benefit. Negative value means that the cost outweighs the benefit. Positive value means that the benefit outweighs the cost. Zero value means that the cost equals the benefit.

    3.5 Prioritize initiatives

    Estimated time 2-3 hours

    1. As a group, review the results of the cost/benefit analysis. Optionally, complete the Other Considerations columns in the Prioritization tab:
    • Dependencies can refer to other initiatives on the list or any other dependency that relates to activities or projects within the organization.
    • Business impacts can be helpful to document as they may require additional planning and communication that could impact initiative timelines.
  • Follow step 3.5.1 to create a visual effort map for your organization.
  • Follow step 3.5.2 and 3.5.3 to refine the effort map’s visual output.
  • Input

    • Gap analysis
    • Initiative list
    • Cost/benefit analysis

    Output

    • Prioritized list of initiatives

    Materials

    • Zero Trust Program Gap Analysis Tool

    Participants

    • Security Team
    • IT Leadership
    • Project Management Office

    Download the Zero Trust Program Gap Analysis Tool

    3.5.1 Create a visual effort map for your organization

    1 hour

    An effort map is a tool used for the visualization of a cost and benefit analysis. It is a quadrant output that visually shows how your gap initiatives were prioritized based on tab 7 in the Zero Trust Program Gap Analysis Tool.

    1. Establish the axes and colors for your effort map:
      1. X-axis represents the Benefit value from column J
      2. Y-axis represents the Cost/Effort value from column H
      3. Sticky note color is determined using the Alignment to Business value from column I
    2. Create sticky notes for each initiative and place them on the effort map or whiteboard based on the axes you have created with the help of your team.
    3. As you place initiatives on the visual effort map, discuss and modify rankings based on team member input.

    this image contains a sample visual effort map which can be found in the Zero Trust Program Gap Analysis Tool.

    Input

    • Outputs from activities 3.4.1 and 3.4.2

    Output

    • High-level prioritization for each of the gap-closing initiatives
    • Visual representation of quantitative values

    Materials

    • Zero Trust Program Gap Analysis Tool (tab 7)
    • Sticky notes
    • Markers
    • Whiteboard

    Participants

    • Security Team
    • IT Leadership
    • Project Management Office

    3.5.2 Refine the effort map’s visual output

    1 hour

    Once the effort map is complete, work to further simplify the visual output by categorizing initiatives based on the quadrant in which they have been placed.

    1. Before moving forward with the initiative wave prioritization (activity 3.7), identify any initiatives listed across all quadrants that are required as a part of compliance and mark with a sticky dot.
    2. Document these initiatives as Execution Wave 1.

    this image contains a screenshot of a refined visual effort map, which can be done by following the instructions in this section.

    Input

    • Outputs from activity 3.5.1

    Output

    • Prioritization for each of the gap-closing initiatives
    • First execution wave of gap-closing initiatives

    Materials

    • Zero Trust Program Gap Analysis Tool (tab 7)
    • Sticky notes
    • Sticky dots
    • Markers
    • Whiteboard

    Participants

    • Security Team
    • IT Leadership
    • Project Management Office

    3.5.3 Refine the effort map’s visual output

    30 minutes

    1. Use a separate area of the whiteboard to draw out four to five Execution Wave columns.
    2. Group initiatives into each Execution Wave column based on their placement within the quadrant from activities 3.5.1 and 3.5.2.
      1. Ensure that all identified mandatory activities as per governing privacy law fall within the first wave.
      2. Leverage the following 0-4 Execution Wave scale:
        1. Underway –Initiatives that are already underway
        2. Must Do – Initiatives that must happen right away
        3. Should Do – Initiatives that should happen but need more time/support
        4. Could Do – Initiatives that are not a priority
        5. Won’t Do – Initiatives that likely won’t be carried out
    3. Indicate the granular level for each execution wave using the a-z scale.
    • Use the lettering to track dependencies between initiatives.
      • If one must take place before another, ensure that its letter comes first alphabetically.
      • If multiple initiatives must take place at the same time, use the same letter to show they will take place in tandem.

    This image depicts the sample output for a refined visual effort map

    Input

    • Outputs from activity 3.5.2

    Output

    • Prioritization for each of the gap-closing initiatives
    • First execution wave of gap-closing initiatives

    Materials

    • Zero Trust Program Gap Analysis Tool (tab 7)
    • Sticky notes
    • Sticky dots
    • Markers
    • Whiteboard

    Participants

    • Security Team
    • IT Leadership
    • Project Management Office

    Wave assignment example

    In the example below, we see “IAM modernization” was assessed as 9 on cost/effort rating and 5 on benefit rating and its Benefits-Cost has a positive value of 1. We can label this as SHOULD DO (wave 2).

    We can also see “Network segmentation” was assessed as 6 on cost/effort rating and 4 on benefit rating and its Benefits-Cost has a positive value of 2. We can label this as MUST DO (wave 1).

    We can also see “Unified Endpoints Management” was assessed as 8 on cost/effort rating and 2 on benefit rating and its Benefits-Cost has a negative value of -4. We can label this as WON’T DO (no wave).

    We can also see “Data Protection” was assessed as 4 on cost/effort rating and 2 on benefit rating and its Benefits-Cost has a zero value. We can label this as COULD DO (wave 3).

    This image depicts a sample wave assignment output, discussed in this section.

    It is recommended to define the threshold of each wave based on the value of Benefits-Cost before assigning waves.

    3.6 Build roadmap

    Estimated time 2-3 hours

    1. As a group, follow step 3.6.1 to create your roadmap by scheduling initiatives into the Gantt chart within the Zero Trust Program Gap Analysis Tool.
    2. Review the roadmap for resourcing conflicts and adjust as required.
    3. Review the final cost and effort estimates for the roadmap.

    Input

    • Gap analysis
    • Cost/benefit analysis
    • Prioritized initiative list

    Output

    • Zero trust roadmap

    Materials

    • Zero Trust Program Gap Analysis Tool

    Participants

    • Security Team
    • IT Leadership
    • Project Management Office

    Download the Zero Trust Program Gap Analysis Tool

    3.6.1 Schedule initiatives using the Gantt chart

    1. On the Gantt Chart tab for each initiative, enter an owner (the role who will be primarily responsible for execution).
    2. Additionally, enter a start month and year for the initiative and the expected duration in months.
    • You can filter the Wave column to only see specific waves at any one time to assist with the scheduling.
    • You do not need to schedule Wave 4 initiatives as the expectation is that these initiatives will not be done.
    • This Image contains a screenshot of the Gantt Chart, with the following column headings highlighted and numbered: 1: Owner; 2: Expected Duration

    3.6.2 Review your roadmap

    1. When you have completed the Gantt chart, as a group review the overall roadmap to ensure that it is reasonable for your organization. Consider the following:
    • Do you have other IT or business projects planned during this time frame that may impact your resourcing or scheduling?
    • Does your organization have regular change freezes throughout the year that will impact the schedule?
    • Do you have over-subscribed resources? You can filter the list on the Owner column to identify potential over-subscription of resources.
    • Have you considered any long vacations, sabbaticals, parental leaves, or other planned longer-term absences?
    • Are your initiatives adequately aligned to your budget cycle? For instance, if you have an initiative that is expected to make recommendations for capital expenditure, it must be completed prior to budget planning.

    This image depicts an example roadmap which can be created following the use of the Gantt Chart

    3.6.3 Review your cost/effort estimates table

    1. Once you have completed your roadmap, review the total cost/effort estimates. This can be found in a table on the Results tab. This table will provide initial and ongoing costs and staffing requirements for each wave. This also includes the total three-year investment. In your review consider:
    • Is this investment realistic? Will completion of your roadmap require adding more staff or funding than you otherwise expected?
    • If the investment seems unrealistic, you may need to revisit some of your assumptions, potentially reducing target levels or increasing the amount of time to complete the strategy.

    This table provides you with the information to have important conversations with management and stakeholders.

    This image contains an example of the Zero Trust Roadmap Cost/Effort Estimates.  The column headings are as follows: Wave; Number of Initiatives; Initial Implementation - Cost; Initial Implementation - Effort; Ongoing Maintenance - Cost; Ongoing Maintenance - Effort.  A separate table is shown with the column heading: Estimated Total Three Year Investment

    Phase 4

    Formulate Policies for Roadmap Initiatives

    Build a Zero Trust Roadmap

    This phase will walk you through the following activities:

    • Formulate zero trust policies for critical DAAS elements.
    • Formulate zero trust policies to secure a path to access critical DAAS elements.

    This phase involves the following participants:

    • CIO
    • CISO
    • Business Executives
    • IT Manager
    • Security Team

    Understand the zero trust policy

    Use the Kipling methodology as a vendor agnostic approach to identify appropriate allow list elements when deploying multiple zero trust solutions.
    The policies help to prevent lateral movement.

    Who Who should access a resource? Here, the user ID that identifies the users through the principle of least privilege is allowed access to a particular resource. The authentication policy will be used to verify identity of a user when access request to a resource is made. Who requires MFA?
    What What application is used to access the resource? Application ID to identify applications that are only allowed on the network. Port control policies can be used for the application service.
    When When do users access the resource? Policy that identifies and enforces time schedule when an application accessed by users is used.
    Where Where is the resource located? The location of the destination resource should be added to the policy and, where possible, restrict the source of the traffic either by zone and/or IP address.
    Why Why is the data accessed? Data classification should be done to know why the data needs protection and the type of protection (data filtering).
    How How should you allow access to the resource? This covers the protection of the application traffic. Principle of least privilege access, log all traffic, configure security profiles, NGFW, decryption and encryption, consistent application of policy and threat prevention across all locations for all local and remote users on managed and unmanaged endpoints are ways to apply content-ID.

    Info-Tech Insight

    The success of a zero trust implementation relies on enforcing policies consistently. Applying the Kipling methodology to the protect surface is the best way to design zero trust policies.

    4.1.1 Formulate policy

    Estimated time 1-2 hours

    1. As a group, review the protect surface(s) identified in phase one, and using the Kipling methodology from the previous slide, formulate a policy. Each policy can be reviewed repeatedly until we are sure it satisfies the goal.
    2. The policy created should be consistent for both cloud and on-prem environments.
    3. As an example, let's use the healthcare scenario found in tab 3 of the Zero Trust Protect Surface Mapping Tool. The protect surface used is "Automated Medication Dispensing." Another example will be "Salesforce" accessed via the cloud.
    Who What When Where Why How
    Method User-ID App-ID Time limit System Object Classification Content-ID
    On-Prem Pyxis_Users Pyxis Any Pyxis_server Severe (high value data) Decrypt, Inspect, log traffic
    Cloud Sales Salesforce Working hours Canada Severe (high value data) Decrypt, Inspect, log traffic

    Input

    • Kipling methodology
    • Protect surface

    Output

    • Zero trust policy

    Materials

    • Whiteboard/Flip Charts
    • Zero Trust Protect Surface Mapping Tool

    Participants

    • CIO
    • CISO
    • Business Executives
    • IT Manager
    • Security Team

    4.1.2 Apply policy

    1-2 hours

    1. Place each protect surface in its own microperimeter. Each microperimeter should be segmented by a next-generation firewall or authentication broker that will serve as a segmentation gateway.
    2. Name the microperimeter and place it on a firewall.

    Input

    • Kipling methodology
    • Protect surface

    Output

    • Zero trust policy

    Materials

    • Whiteboard/Flip Charts
    • Sticky Notes
    • Zero Trust Protect Surface Mapping Tool

    Participants

    • CIO
    • CISO
    • Business Executives
    • IT Manager
    • Security Team

    Microperimeter A
    Protect Surface:
    DAAS Elements:

    Who What When Where Why How
    Method User-ID App-ID Time limit System Object Classification Content-ID

    Microperimeter B
    Protect Surface:
    DAAS Elements:

    Who What When Where Why How
    Method User-ID App-ID Time limit System Object Classification Content-ID

    Microperimeter C
    Protect Surface:
    DAAS Elements:

    Who What When Where Why How
    Method User-ID App-ID Time limit System Object Classification Content-ID

    4.2 Secure a path to access critical DAAS elements

    How should you allow access to the resource?

    This component makes up the final piece of formulating the policies as it applies the protection of the application traffic.

    The principle of least privilege is applied to the security policy to only allow access requests and restrict the access to the purpose it serves. This access request is then logged as well as the traffic (both internal and external). Most firewalls (NGFW) have policy rules that, by default, enable logging.

    Segmentation gateways (NGFW, VM-series firewalls, agent-based and clientless VPN solutions), are used to apply zero trust policy (Kipling methodology) in the network, cloud, and endpoint (managed and unmanaged) for all local and remote users.

    These policies need to be applied to security profiles on all allowed traffic. Some of these profiles include but are not limited to the following: URL filtering profile for web access and protect against phishing attacks, vulnerability protection profile intrusion prevention systems, anti spyware profiles to protect against command-and-control threats, malware and antivirus profile to protect against malware, and a file blocking profile to block and/or alert suspicious file types.

    Good visibility on your network can also be tied to decryption as you can inspect traffic and data to the lowest level possible that is generally accepted by your organization and in compliance with regulation.

    Conceptualized flow

    With users working from anywhere on managed and unmanaged devices, access to the internet, SAAS, public cloud, and the data center will have consistent policies applied regardless of their location.

    The policy is validating that the user is who they say they are based on the role profile, what they are trying to access to make sure their role or attribute profile has the appropriate permission to the application, and within the stipulated time limit. Where the data or application is located is also verified and the why needs to be satisfied before the requested access is granted. Based on the mentioned policies, the how element is then applied throughout the lifecycle of the access.

    Who

    (Internet)

    What

    (SAAS)

    When

    Where

    (Public Cloud)

    Why

    How

    (Data Center)

    Method User-ID App-ID Time limit System Object Classification Content-ID
    On-Prem Pyxis_Users Pyxis Any Pyxis_server Severe (high value data) Decrypt, Inspect, log traffic
    Cloud Sales Salesforce Working hours Canada Severe (high value data) Decrypt, Inspect, log traffic

    Phase 5

    Monitor Zero Trust Roadmap Deployment

    Build a Zero Trust Roadmap

    This phase will walk you through the following activities:

    • Establish metrics for roadmap tasks.
    • Track metrics for roadmap tasks.

    This phase involves the following participants:

    • Security Team
    • Subject Matter Experts From IT, HR, Legal, Facilities, Compliance, Audit, Risk Management
    • Project Management Office

    5.1 Establish metrics for roadmap tasks

    Estimated time 2 hours

    1. On tab “2. Task & Metric Register” of the Zero Trust Progress Monitoring Tool, identify metrics to measure implementation and efficacy of tasks
    2. On tab “2. Task & Metric Register” of the Zero Trust Progress Monitoring Tool, document metric metadata.
    3. On the Prioritization tab, use the drop-down lists to enter the estimated costs and efforts for each initiative, using the criteria defined earlier.
    • If you have actual costs available, you can optionally enter them under the Detailed Cost Estimates columns.
  • Enter the estimated benefits, also using the criteria defined earlier.
  • Input

    • Zero trust roadmap task list

    Output

    • Metrics for measuring zero trust task implementation and efficacy

    Materials

    • Zero Trust Progress Monitoring Tool

    Participants

    • Security Team
    • Subject Matter Experts From IT, HR, Legal, Facilities, Compliance, Audit, Risk Management
    • Project Management Office

    Download the Zero Trust Progress Monitoring Tool

    5.1.1 Identify metrics to measure implementation and efficacy of tasks

    Estimated time 3-4 hours

    1. On tab “2. Task & Metric Register” of the Zero Trust Progress Monitoring Tool, for each section defined in columns C and D, enter zero trust implementation tasks into column E. If you completed the Zero Trust Program Gap Analysis Tool, use the tasks identified there to populate column E.
    2. For each task, identify in column F any metrics that will communicate implementation progress and/or implementation efficacy.
    • If multiple metrics are needed for a single task, we recommend expanding the size of the row and adding additional metrics onto a new line in the same row. A sample is provided in the tool.

    this image contains a screenshot of tab 2 in the Zero Trust Progress Monitoring Tool

    Info-Tech Insight

    To measure the efficacy of a zero trust implementation, ensure you know what a successful zero trust implementation means for your organization, and define metrics that demonstrate whether that success is being realized.

    5.1.2 Document metric metadata

    Estimated time 1-2 hours

    For each metric defined in step 4.1.1:

    1. Identify in column G whether the metric can be measured now (Phase 1), measured in a few months’ time (Phase 2), or measured in a few years’ time (Phase 3).
    2. Identify in columns H through M who is responsible for collecting the metric (Person Source), who/what is consulted to collect the metric (Technology Source), who compiles the collected metric into dashboards and presentations (Compiler), and who is informed of the measurement of the metric (Audience).
    • Add more columns under the Audience category if needed.
    • Use “X” to identify if an audience group will be informed of the measurement of the metric.
  • Identify in columns N through P the target for the metric (Metric Target), the effort it takes to collect the metric (Effort to Collect), the frequency with which the organizations plans to collect the metric (Frequency of Collection), and any comments that people should know when collecting, compiling, or presenting metrics.
  • This image contains a screenshot from the Zero Trust Progress Monitoring Tool, with the following column headings numbered: 1: Priority; 2: Roles and Responsibilities; 3: effort to collect; frequency of collection; Metric Target; Comments

    5.2 Track and report metrics

    Estimated time 2 hours

    1. In the Zero Trust Progress Monitoring Tool, copy and paste metrics you plan to track in the tool from column F on tab 2 to column B on tab 3.
    2. Use tab 3 to identify collection frequency, metric target, and measurements collected for each metric. Add notes or comments to each metric or measurement to track contextual elements that could affect metric measurements.
    3. Leverage the graphs on tab 4 to communicate metrics to the appropriated audience groups, as defined in tab 2.

    Input

    • Metrics for measuring zero trust task implementation and efficacy

    Output

    • Metric data and graphs for presenting zero trust implementation metrics to audience groups

    Materials

    • Zero Trust Progress Monitoring Tool

    Participants

    • Security Team
    • Subject Matter Experts From IT, HR, Legal, Facilities, Compliance, Audit, Risk Management
    • Project Management Office

    Download the Zero Trust Progress Monitoring Tool

    5.2.1 Record baseline measurements for metrics

    Estimated time 1-2 hours

    On tab “3. Track Metrics” of the Zero Trust Progress Monitoring Tool:

    1. Copy and paste the metrics from Column F on tab “2. Task & Metric Register” that you want to track into Column B of this tab.
    2. For each metric, record the frequency of collection (Collection Frequency) and the metric target (Target) by referencing columns O and P on tab “2. Task & Metric Register.”
    3. Begin to record baseline/initial values for each metric in column E. Rename columns to match your highest frequency of collection.
      (e.g. if any metric is being measured monthly, there should be one column per month)
    4. Over time, conduct measurements of your metrics and store them in the table below.
    5. Add notes, as necessary.

    this image contains a screenshot of tab 3 of the Zero Trust Progress Monitoring Tool, with the following column headings numbered: 1: Your Metrics; 2: Collection Frequency; Target; 3: Jan; 4: Metric Measurements; 5: Notes

    5.2.2 Report metric health to audience groups

    Estimated time 1-2 hours

    On tab “4. Graphs” of the Zero Trust Progress Monitoring Tool:

    1. The Overall Metric Health gauge at the top of this tab presents the average percentage away from meeting metric targets for all metrics being tracked. To calculate this value, the differences between the most recent measurements and target values for each metric are averaged.
    2. Below the Overall Metric Health gauge, use the drop-down list in cell D9 to select one of the metrics from tab “3. Track Metrics.”
    3. Six different graphic representations of the tracked data for the selected metric will populate.

    Copy and paste desired graphs into presentations for audience members identified in step 5.1.2.

    This image contains a screenshot from tab “4. Graphs” of the Zero Trust Progress Monitoring Tool:

    5.3 Build a communication deck

    Estimated time 2 hours

    Leverage the Zero Trust Communication Deck to showcase the work that you have done in the tools and activities associated with this research.

    In this communication deck template, you will find the following sections:

    • Introduction
    • Protect Surfaces
    • Zero Trust Gap Analysis
    • Zero Trust Initiatives & Tasks

    Input

    • Protect surfaces mapped to business goals
    • Zero trust program gap analysis
    • Zero trust roadmap initiatives and tasks
    • Zero trust metrics

    Output

    • Communication deck for zero trust strategy

    Materials

    • Zero Trust Communication Deck

    Participants

    • Security Team
    • Subject Matter Experts From IT, HR, Legal, Facilities, Compliance, Audit, Risk Management
    • Project Management Office

    Download the Zero Trust Communication Deck

    Summary of Accomplishment

    Knowledge Gained

    • Knowledge of protect surfaces and the business goals protecting them supports
    • Comprehensive knowledge of zero trust current state and summary initiatives required to achieve zero trust objectives
    • Assessment of which solutions for zero trust tasks and initiatives are the most appropriate for the organization
    • A defined set of security metrics assessing zero trust implementation progress and efficacy

    Deliverables Completed

    If you would like additional support, have our analysts guide you through other phases as part of an Info-Tech workshop

    Contact your account representative for more information

    workshops@infotech.com

    1-888-670-8889

    Additional Support

    If you would like additional support, have our analysts guide you through other phases as part of an Info-Tech Workshop

    To accelerate this project, engage your IT team in an Info-Tech workshop with an Info-Tech analyst team.

    Info-Tech analysts will join you and your team at your location or welcome you to Info-Tech’s historic Toronto office to participate in an innovative onsite workshop.

    Contact your account representative for more information.

    This is a picture of an Info-Tech Account Representative
    workshops@infotech.com 1-888-670-8889

    The following are sample activities that will be conducted by Info-Tech analysts with your team:

    Zero Trust Program Gap Analysis Tool

    This is a screenshot from the Zero Trust Program Gap Analysis Tool

    Assess current security capabilities and build a roadmap of tasks and initiatives that close maturity gaps.

    Zero Trust Progress Monitoring Tool

    This is a screenshot from the Zero Trust Progress Monitoring Tool

    Identify and track metrics for zero trust tasks and initiatives.

    Research Contributors

    • Aaron Benson, CME Group, Director of IAM Governance
    • Brad Mateski, Zones, Solutions Architect for CyberSecurity
    • Bob Smock, Info-Tech Research Group, Vice President of Consulting
    • Dr. Chase Cunningham, Ericom Software, Chief Strategy Officer
    • John Kindervag, ON2IT Cybersecurity, Senior Vice President, Cybersecurity Strategy and ON2IT Group Fellow
    • John Zhao, Fonterra, Enterprise Security Architect
    • Rongxing Lu, University of New Brunswick, Associate Professor
    • Sumanta Sarkar, University of Warwick, Assistant Professor
    • Tim Malone, J.B. Hunt Transport, Senior Director Information Security
    • Vana Matte, J.B. Hunt Transport, Senior Vice President of Technology Services

    Related Info-Tech Research

    This is a screenshot from Info-Tech's Build an Information Security Strategy

    Build an Information Security Strategy

    Info-Tech has developed a highly effective approach to building an information security strategy – an approach that has been successfully tested and refined for over seven years with hundreds of organizations. This unique approach includes tools for ensuring alignment with business objectives, assessing organizational risk and stakeholder expectations, enabling a comprehensive current-state assessment, prioritizing initiatives, and building out a security roadmap.

    This is a screenshot from Info-Tech's Determine Your Zero Trust Readiness.

    Determine Your Zero Trust Readiness

    IT security was typified by perimeter security. However, the way the world does business has mandated a change to IT security. In response, zero trust is a set of principles that can add flexibility to planning your IT security strategy.

    Use this blueprint to determine your zero trust readiness and understand how zero trust can benefit both security and the business.

    This is a screenshot from Info-Tech's Mature Your Identity and Access Management Program

    Mature Your Identity and Access Management Program

    Many organizations are looking to improve their identity and access management (IAM) practices but struggle with where to start and whether all areas of IAM have been considered. This blueprint will help you improve the organization's identity and access management practices by following our three-phase methodology:

    • Assess identity and access requirements
    • Identify initiatives using the identity lifecycle
    • Prioritize initiatives and build a roadmap

    Bibliography

    • “2021 Data Breach Investigations Report.” Verizon, 2021. Web.
    • “A Zero-Trust Strategy Has 3 Needs - Identify, Authenticate, and Monitor Users and Devices On and Off The Network.” Fortinet, 15 July 2021. Web.
    • “Applying Zero Trust Principles to Enterprise Mobility.” CISA, March 2022. Web.
    • Biden Jr., Joseph R. “Executive Order on Improving the Nation’s Cybersecurity.” The White House, 12 May 2021. Web.
    • “CISA Zero Trust Maturity Model.” CISA - Cybersecurity Division, June 2021. Web.
    • “Continuous Diagnostics and Mitigation Program Overview.” CISA, Jan. 2022. Web.
    • Contributor. “The Five Business Benefits of a Zero Trust Approach to Security.” Security Brief - Australia, 19 Aug. 2020. Web.
    • “Cost of a Data Breach Report 2021.” IBM, July 2021. Web.
    • English, Melanie. “5 Stats That Show The Cost Saving Effect of Zero Trust.” Teramind, 29 Sept. 2021. Web.
    • “Improve Application Access and Security With Fortinet Zero Trust Network Access.” Fortinet, 2 March 2021. Web.
    • “Incorporating Zero-trust Strategies for Secure Network and Application Access.” Fortinet, 21 July 2021. Web.
    • Jakkal, Vasu. “Zero Trust Adoption Report: How Does Your Organization Compare?” Microsoft, 28 July 2021. Web.
    • “Jericho Forum™ Commandments.” The Open Group, Jericho Forum, May 2007. Web.
    • Johnson, Derrick. “Zero Trust vs. SASE - Here's What You Need to Know.” Security Magazine, 23 July 2021. Web.
    • Joint Defense Information Systems Agency (DISA) and National Security Agency (NSA) Zero Trust Engineering Team. “Department of Defense (DOD) Zero Trust Reference Architecture.” DoD CIO, Feb. 2021. Web.
    • Kay, Dennis. “Planning for a Zero Trust Architecture Target State.” NASA, NIST, 13 Nov. 2019. Web.
    • National Security Agency. “Embracing a Zero Trust Security Model.” U.S. Department of Defense, Feb. 2021. Web.
    • NSTAC. “Draft Report to the President - Zero Trust and Trusted Identity Management.” CISA, NSTAC, n.d. Web.
    • Rose, Scott W., et al. “Zero Trust Architecture.” NIST, 10 Aug. 2020. Web.
    • “Securing Digital Innovation Demands Zero-Trust Access.” Fortinet, 15 July 2021. Web.
    • Shackleford, Dave. “How to Create a Comprehensive Zero Trust Strategy.” SANS, Cisco, 2 Sept. 2020. Web.
    • “The CISO’s Guide to Effective Zero-Trust Access.” Fortinet, 28 April 2021. Web.
    • “The State of Zero Trust Security 2021.” Okta, June 2021. Web.
    • Kerman, Alper, et al. “Implementing a Zero Trust Architecture.” NIST - National Cybersecurity Center of Excellence, March 2020. Web.
    • Kindervag, John. “Keynote - John KINDERVAG - 021622.” Vimeo, VIRTUAL Eastern | CyberSecurity Conference, 16 Feb. 2022. Web.
    • Lodewijkx, Koos. “IBM CISO Perspective: Zero Trust Changes Security From Something You Do to Something You Have.” SecurityIntelligence, IBM, 19 Nov. 2020. Web.
    • VB Staff. “Report: Only 21% of Enterprises Use Zero Trust Architecture.” VentureBeat, 15 Feb. 2022. Web.
    • Young, Shalanda D. “Moving the U.S. Government Toward Zero Trust Cybersecurity Principles.” The White House, EXECUTIVE OFFICE OF THE PRESIDENT - OFFICE OF MANAGEMENT AND BUDGET, 26 Jan. 2022. Web.
    • “Zero Trust Access.” Fortinet, n.d. Web.
    • “Zero Trust Architecture Technical Exchange Meeting.” NIST - National Cybersecurity Center of Excellence, 12 Nov. 2019. Web.
    • “Zero Trust Cybersecurity Current Trends.” ACT-IAC, 18 April 2019. Web.
    • “Zero-Trust Access for Comprehensive Visibility and Control.” Fortinet, 24 Sep. 2020. Web.

    AI and the Future of Enterprise Productivity

    • Buy Link or Shortcode: {j2store}329|cart{/j2store}
    • member rating overall impact: 9.0/10 Overall Impact
    • member rating average dollars saved: $12,399 Average $ Saved
    • member rating average days saved: 10 Average Days Saved
    • Parent Category Name: Innovation
    • Parent Category Link: /innovation
    • We’re witnessing a fundamental transformation in how businesses operate and productivity is achieved.
    • Advances in narrow but powerful forms of artificial intelligence (AI) are being driven by a cluster of factors.
    • Applications for enterprise AI aren’t waiting for the emergence of a general AI. They’re being rapidly deployed in task-specific domains. From robotic process automation (RPA) to demand forecasting, from real-world robotics to AI-driven drug development, AI is boosting enterprise productivity in significant ways.

    Our Advice

    Critical Insight

    Algorithms are becoming more advanced, data is now richer and easier to collect, and hardware is cheaper and more powerful. All of this is true and contributes to the excitement around enterprise AI applications, but the biggest difference today is that enterprises are redesigning their processes around AI, rather than simply adding AI to their existing processes.

    Impact and Result

    This report outlines six emerging ways AI is being used in the enterprise, with four future scenarios outlining their possible trajectories. These are designed to guide strategic decision making and facilitate future-focused ideation.

    AI and the Future of Enterprise Productivity Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Read the trend report

    This report outlines six emerging ways AI is being used in the enterprise, with four future scenarios outlining their possible trajectories. These are designed to guide strategic decision making and facilitate future-focused ideation.

    • AI and the Future of Enterprise Productivity Trend Report
    • AI and the Future of Enterprise Productivity Trend Report (PDF)
    [infographic]

    Business Continuity

    • Buy Link or Shortcode: {j2store}36|cart{/j2store}
    • Related Products: {j2store}36|crosssells{/j2store}
    • member rating overall impact: 9.2/10
    • member rating average dollars saved: $30,547
    • member rating average days saved: 37
    • Parent Category Name: Security and Risk
    • Parent Category Link: /security-and-risk

    The challenge

    • Recent crises have put business continuity firmly on the radar with executives. The pressures mount to have a proper BCP in place.

    • You may be required to show regulators and oversight bodies proof of having your business continuity processes under control.
    • Your customers want to know that you can continue to function under adverse circumstances and may require proof of your business continuity practices and plans.
    • While your company may put the BCM function in facility management or within the business, it typically falls upon IT leaders to join the core team to set up the business continuity plans.

    Our advice

    Insight

    • Business continuity plans require the cooperation and input from all departments with often conflicting objectives.
    • For most medium-sized companies, BCP activities do not require a full-time position. 
    • While the set up of a BCP is an epic or project, embed the maintenance and exercises in its regular activities.
    • As an IT leader in your company, you have the skillset and organizational overview to lead a BCP set up. It is the business that must own the plans. They know their processes and know where to prioritize.
    • The traditional approach to creating a BCP is a considerable undertaking. Most companies will hire one or more consultants to guide them. If you want to do this in-house, then carve up the work into discrete tasks to make it more manageable. Our blueprint explains to you how to do that.

    Impact and results 

    • You have a structured and straightforward process that you can apply to one business unit or department at a time.
    • Start with a pilot, and use the results to fine-tune your approach, fill the gaps while at the same time slowly reducing your business continuity exposure. Repeat the process for each department or team.
    • Enable the business to own the plans. Develop templates that they can use.
    • Leverage the BCP project's outcome and refine your disaster recovery plans to ensure alignment with the overall BCP.

    The roadmap

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    Get started

    Our concise executive brief shows you why you should develop a sound business continuity practice in your company. We'll show you our methodology and the ways we can help you in completing this.

    Identify your current maturity and document process dependencies.

    Choose a medium-sized department and build a team. Identify that department's processes, dependencies, and alternatives.

    • BCP Maturity Scorecard (xls)
    • BCP Pilot Project Charter Template (doc)
    • BCP Business Process Workflows Example (Visio)
    • BCP Business Process Workflows Example (PDF)

    Conduct a business impact analysis to determine what needs to recover first and how much (if any) data you can afford to lose in a disaster.

    Define an objective impact scoring scale for your company. Have the business estimate the impact of downtime and set your recovery targets.

    • BCP Business Impact Analysis Tool (xls)

    Document the recovery workflow entirely.

    The need for clarity is critical. In times when you need the plans, people will be under much higher stress. Build the workflow for the steps necessary to rebuild. Identify gaps and brainstorm on how to close them. Prioritize solutions that mitigate the remaining risks.

    • BCP Tabletop Planning Template (Visio)
    • BCP Tabletop Planning Template (PDF)
    • BCP Project Roadmap Tool
    • BCP Relocation Checklists

    Report the results of the pilot BCP and implement governance.

    Present the results of the pilot and propose the next steps. Assign BCM teams or people within each department. Update and maintain the overall BCMS documentation.

    • BCP Pilot Results Presentation (ppt)
    • BCP Summary (doc)
    • Business Continuity Teams and Roles Tool (xls)

    Additional business continuity tools and templates

    These can help with the creation of your BCP.

    • BCP Recovery Workflow Example (Visio)
    • BCP Recovery Workflow Example (PDF)
    • BCP Notification, Assessment, and Disaster Declaration Plan (doc)
    • BCP Business Process Workarounds and Recovery Checklists (doc)
    • Business Continuity Management Policy (doc)
    • Business Unit BCP Prioritization Tool (xls)
    • Industry-Specific BIA Guidelines (zip)
    • BCP-DRP Maintenance Checklist (xls)
    • Develop a COVID-19 Pandemic Response Plan Storyboard (ppt)

     

    Implement Hardware Asset Management

    • Buy Link or Shortcode: {j2store}312|cart{/j2store}
    • member rating overall impact: 9.4/10 Overall Impact
    • member rating average dollars saved: $29,447 Average $ Saved
    • member rating average days saved: 25 Average Days Saved
    • Parent Category Name: Asset Management
    • Parent Category Link: /asset-management
    • Executives are often aware of the benefits asset management offers, but many organizations lack a defined program to manage their hardware.
    • Efforts to implement hardware asset management (HAM) are stalled because organizations feel overwhelmed navigating the process or under use the data, failing to deliver value.

    Our Advice

    Critical Insight

    • Organizations often implement an asset management program as a one-off project and let it stagnate.
    • Organizations often fail to dedicate adequate resources to the HAM process, leading to unfinished processes and inconsistent standards.
    • Hardware asset management programs yield a large amount of useful data. Unfortunately, this data is often underutilized. Departments within IT become data siloes, preventing effective use of the data.

    Impact and Result

    • As the IT environment continues to change, it is important to establish consistency in the standards around IT asset management.
    • A current state assessment of your HAM program will shed light on the steps needed to safeguard your processes.
    • Define the assets that will need to be managed to inform the scope of the ITAM program before defining processes.
    • Build and involve an ITAM team in the process from the beginning to help embed the change.
    • Define standard policies, processes, and procedures for each stage of the hardware asset lifecycle, from procurement through to disposal.

    Implement Hardware Asset Management Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should Implement Hardware Asset Management, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Lay foundations

    Build the foundations for the program to succeed.

    • Implement Hardware Asset Management – Phase 1: Lay Foundations
    • HAM Standard Operating Procedures
    • HAM Maturity Assessment Tool
    • IT Asset Manager
    • IT Asset Administrator

    2. Procure & receive

    Define processes for requesting, procuring, receiving, and deploying hardware.

    • Implement Hardware Asset Management – Phase 2: Procure and Receive
    • HAM Process Workflows (Visio)
    • HAM Process Workflows (PDF)
    • Non-Standard Hardware Request Form
    • Purchasing Policy

    3. Maintain & dispose

    Define processes and policies for managing, securing, and maintaining assets then disposing or redeploying them.

    • Implement Hardware Asset Management – Phase 3: Maintain and Dispose
    • Asset Security Policy
    • Hardware Asset Disposition Policy

    4. Plan implementation

    Plan the hardware budget, then build a communication plan and roadmap to implement the project.

    • Implement Hardware Asset Management – Phase 4: Plan Implementation 
    • HAM Budgeting Tool
    • HAM Communication Plan
    • HAM Implementation Roadmap
    [infographic]

    Workshop: Implement Hardware Asset Management

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Lay Foundations

    The Purpose

    Build the foundations for the program to succeed.

    Key Benefits Achieved

    Evaluation of current challenges and maturity level

    Defined scope for HAM program

    Defined roles and responsibilities

    Identified metrics and reporting requirements

    Activities

    1.1 Outline hardware asset management challenges.

    1.2 Conduct HAM maturity assessment.

    1.3 Classify hardware assets to define scope of the program.

    1.4 Define responsibilities.

    1.5 Use a RACI chart to determine roles.

    1.6 Identify HAM metrics and reporting requirements.

    Outputs

    HAM Maturity Assessment

    Classified hardware assets

    Job description templates

    RACI Chart

    2 Procure & Receive

    The Purpose

    Define processes for requesting, procuring, receiving, and deploying hardware.

    Key Benefits Achieved

    Defined standard and non-standard requests for hardware

    Documented procurement, receiving, and deployment processes

    Standardized asset tagging method

    Activities

    2.1 Identify IT asset procurement challenges.

    2.2 Define standard hardware requests.

    2.3 Document standard hardware request procedure.

    2.4 Build a non-standard hardware request form.

    2.5 Make lease vs. buy decisions for hardware assets.

    2.6 Document procurement workflow.

    2.7 Select appropriate asset tagging method.

    2.8 Design workflow for receiving and inventorying equipment.

    2.9 Document the deployment workflow(s).

    Outputs

    Non-standard hardware request form

    Procurement workflow

    Receiving and tagging workflow

    Deployment workflow

    3 Maintain & Dispose

    The Purpose

    Define processes and policies for managing, securing, and maintaining assets then disposing or redeploying them.

    Key Benefits Achieved

    Policies and processes for hardware maintenance and asset security

    Documented workflows for hardware disposal and recovery/redeployment

    Activities

    3.1 Build a MAC policy, request form, and workflow.

    3.2 Design process and policies for hardware maintenance, warranty, and support documentation handling.

    3.3 Revise or create an asset security policy.

    3.4 Identify challenges with IT asset recovery and disposal and design hardware asset recovery and disposal workflows.

    Outputs

    User move workflow

    Asset security policy

    Asset disposition policy, recovery and disposal workflows

    4 Plan Implementation

    The Purpose

    Select tools, plan the hardware budget, then build a communication plan and roadmap to implement the project.

    Key Benefits Achieved

    Shortlist of ITAM tools

    Hardware asset budget plan

    Communication plan and HAM implementation roadmap

    Activities

    4.1 Generate a shortlist of ITAM tools that will meet requirements.

    4.2 Use Info-Tech’s HAM Budgeting Tool to plan your hardware asset budget.

    4.3 Build HAM policies.

    4.4 Develop a communication plan.

    4.5 Develop a HAM implementation roadmap.

    Outputs

    HAM budget

    Additional HAM policies

    HAM communication plan

    HAM roadmap tool

    Further reading

    Implement Hardware Asset Management

    Build IT services value on the foundation of a proactive asset management program.

    ANALYST PERSPECTIVE

    IT asset data impacts the entire organization. It’s time to harness that potential.

    "Asset management is like exercise: everyone is aware of the benefits, but many struggle to get started because the process seems daunting. Others fail to recognize the integrative potential that asset management offers once an effective program has been implemented.

    A proper hardware asset management (HAM) program will allow your organization to cut spending, eliminate wasteful hardware, and improve your organizational security. More data will lead to better business decision-making across the organization.

    As your program matures and your data gathering and utility improves, other areas of your organization will experience similar improvements. The true value of asset management comes from improved IT services built upon the foundation of a proactive asset management program." - Sandi Conrad, Practice Lead, Infrastructure & Operations Info-Tech Research Group

    Our understanding of the problem

    This Research Is Designed For:

    • Asset Managers and Service Delivery Managers tasked with developing an asset management program who need a quick start.
    • CIOs and CFOs who want to reduce or improve budgeting of hardware lifecycle costs.
    • Information Security Officers who need to mitigate the risk of sensitive data loss due to insecure assets.

    This Research Will Help You:

    • Develop a hardware asset management (HAM) standard operating procedure (SOP) that documents:
      • Process roles and responsibilities.
      • Data classification scheme.
      • Procurement standards, processes, and workflows for hardware assets.
      • Hardware deployment policies, processes, and workflows.
      • Processes and workflows for hardware asset security and disposal.
    • Identify requirements for an IT asset management (ITAM) solution to help generate a shortlist.
    • Develop a hardware asset management implementation roadmap.
    • Draft a communication plan for the initiative.

    Executive summary

    Situation

    • Executives are aware of the numerous benefits asset management offers, but many organizations lack a defined ITAM program and especially a HAM program.
    • Efforts to implement HAM are stalled because organizations cannot establish and maintain defined processes and policies.

    Complication

    • Organizations often implement an asset management program as a one- off project and let it stagnate, but asset management needs to be a dynamic, continually involving process to succeed.
    • Organizations often fail to dedicate adequate resources to the HAM process, leading to unfinished processes and inconsistent standards.
    • Hardware asset management programs yield a large amount of useful data. Unfortunately, this data is often underused. Departments within IT become data siloes, preventing effective use of the data.

    Resolution

    • As the IT environment continues to change, it is important to establish consistency in the standards around IT asset management.
    • A current state assessment of your HAM program will shed light on the steps needed to safeguard your processes.
    • Define the assets that will need to be managed to inform the scope of the ITAM program before defining processes.
    • Build and involve an ITAM team in the process from the beginning to help embed the change.
    • Define standard policies, processes, and procedures for each stage of the hardware asset lifecycle, from procurement through to disposal.
    • Pace yourself; a staged implementation will make your ITAM program a success.

    Info-Tech Insight

    1. HAM is more than just tracking inventory. A mature asset management program provides data for proactive planning and decision making to reduce operating costs and mitigate risk.
    2. ITAM is not just IT. IT leaders need to collaborate with Finance, Procurement, Security, and other business units to make informed decisions and create value across the enterprise.
    3. Treat HAM like a process, not a project. HAM is a dynamic process that must react and adapt to the needs of the business.

    Implement HAM to reduce and manage costs, gain efficiencies, and ensure regulatory compliance

    Save & Manage Money

    • Companies with effective HAM practices achieve cost savings through redeployment, reduction of lost or stolen equipment, power management, and on-time lease returns.
    • The right HAM system will enable more accurate planning and budgeting by business units.

    Improve Contract Management

    • Real-time asset tracking to vendor terms and conditions allows for more effective negotiation.

    Inform Technology Refresh

    • HAM provides accurate information on hardware capacity and compatibility to inform upgrade and capacity planning

    Gain Service Efficiencies

    • Integrating the hardware lifecycle with the service desk will enable efficiencies through Install/Moves/Adds/Changes (IMAC) processes, for larger organizations.

    Meet Regulatory Requirements

    • You can’t secure organizational assets if you don’t know where they are! Meet governance and privacy laws by knowing asset location and that data is secure.

    Prevent Risk

    • Ensure data is properly destroyed through disposal processes, track lost and stolen hardware, and monitor hardware to quickly identify and isolate vulnerabilities.

    HAM is more than just inventory; 92% of organizations say that it helps them provide better customer support

    Hardware asset management (HAM) provides a framework for managing equipment throughout its entire lifecycle. HAM is more than just keeping an inventory; it focuses on knowing where the product is, what costs are associated with it, and how to ensure auditable disposition according to best options and local environmental laws.

    Implementing a HAM practice enables integration of data and enhancement of many other IT services such as financial reporting, service management, green IT, and data and asset security.

    Cost savings and efficiency gains will vary based on the organization’s starting state and what measures are implemented, but most organizations who implement HAM benefit from it. As organizations increase in size, they will find the greatest gains operationally by becoming more efficient at handling assets and identifying costs associated with them.

    A 2015 survey by HDI of 342 technical support professionals found that 92% say that HAM has helped their teams provide better support to customers on hardware-related issues. Seventy-seven percent have improved customer satisfaction through managing hardware assets. (HDI, 2015)

    HAM delivers cost savings beyond only the procurementstage

    HAM cost savings aren’t necessarily realized through the procurement process or reduced purchase price of assets, but rather through the cost of managing the assets.

    HAM delivers cost savings in several ways:

    • Use a discovery tool to identify assets that may be retired, redeployed, or reused to cut or reallocate their costs.
    • Enforce power management policies to reduce energy consumption as well as costs associated with wasted energy.
    • Enforce policies to lock down unauthorized devices and ensure that confidential information isn’t lost (and you don’t have to waste money recovering lost data).
    • Know the location of all your assets and which are connected to the network to ensure patches are up to date and avoid costly security risks and unplanned downtime.
    • Scan assets to identify and remediate vulnerabilities that can cause expensive security attacks.
    • Improve vendor and contract management to identify areas of hardware savings.

    The ROI for HAM is significant and measurable

    Benefit Calculation Sample Annual Savings

    Reduced help desk support

    • The length of support calls should be reduced by making it easier for technicians to identify PC configuration.
    # of hardware-related support tickets per year * cost per ticket * % reduction in average call length 2,000 * $40 * 20% = $16,000

    Greater inventory efficiency

    • An ITAM solution can automate and accelerate inventory preparation and tasks.
    Hours required to complete inventory * staff required * hourly pay rate for staff * number of times a year inventory required 8 hours * 5 staff * $33 per hour * 2 times a year = $2,640

    Improved employee productivity

    • Organizations can monitor and detect unapproved programs that result in lost productivity.
    # of employees * percentage of employees who encounter productivity loss through unauthorized software * number of hours per year spent using unauthorized software * average hourly pay rate 500 employees * 10% * 156 hours * $18 = $140,400

    Improved security

    • Improved asset tracking and stronger policy enforcement will reduce lost and stolen devices and data.
    # of devices lost or stolen last year * average replacement value of device + # of devices stolen * value of data lost from device (50 * $1,000) + (50 * $5,000) = $300,000
    Total Savings: $459,040
    1. Weigh the return against the annual cost of investing in an ITAM solution to calculate the ROI.
    2. Don’t forget about the intangible benefits that are more difficult to quantify but still significant, such as increased visibility into hardware, more accurate IT planning and budgeting, improved service delivery, and streamlined operations.

    Avoid these common barriers to ITAM success

    Organizations that struggle to implement ITAM successfully usually fall victim to these barriers:

    Organizational resistance to change

    Senior-level sponsorship, engagement, and communication is necessary to achieve the desired outcomes of ITAM; without it, ITAM implementations stall and fail or lack the necessary resources to deliver the value.

    Lack of dedicated resources

    ITAM often becomes an added responsibility for resources who already have other full-time responsibilities, which can quickly cause the program to lose focus. Increase the chance of success through dedicated resources.

    Focus on tool over process

    Many organizations buy a tool thinking it will do most of the work for them, but without supporting processes to define ITAM, the data within the tool can become unreliable.

    Choosing a tool or process that doesn’t scale

    Some organizations are able to track assets through manual discovery, but as their network and user base grows, this quickly becomes impossible. Choose a tool and build processes that will support the organization as it grows.

    Using data only to respond to an audit without understanding root causes

    Often, organizations implement ITAM only to the extent necessary to achieve compliance for audits, but without investigating the underlying causes of non-compliance and thus not solving the real problems.

    To help you make quick progress, Info-Tech Research Group parses hardware asset management into essential processes

    Focus on hardware asset lifecycle management essentials:

    IT Asset Procurement:

    • Define procurement standards for new hardware along with related warranties and support options.
    • Develop processes and workflows for purchasing and work out financial implications to inform budgeting later.

    IT Asset Intake and Deployment:

    • Define policies, processes, and workflows for hardware and receiving, inventory, and tracking practices.
    • Develop processes and workflows for managing imaging, change and moves, and large-scale rollouts.

    IT Asset Security and Maintenance:

    • Develop processes, policies, and workflows for asset tracking and security.
    • Maintain contracts and agreements.

    IT Asset Disposal or Recovery:

    • Manage the employee termination and equipment recovery cycle.
    • Securely wipe and dispose of assets that have reached retirement stage.

    The image is a circular graphic, with Implement HAM written in the middle. Around the centre circle are four phrases: Recover or Dispose; Plan & Procure; Receive & Deploy; Secure & Maintain. Around that circle are six words: Retire; Plan; Request; Procure; Receive; Manage.

    Follow Info-Tech’s methodology to build a plan to implement hardware asset management

    Phase 1: Assess & Plan Phase 2: Procure & Receive Phase 3: Maintain & Dispose Phase 4: Plan Budget & Build Roadmap
    1.1 Assess current state & plan scope 2.1 Request & procure 3.1 Manage & maintain 4.1 Plan budget
    1.2 Build team & define metrics 2.2 Receive & deploy 3.2 Redeploy or dispose 4.2 Communicate & build roadmap
    Deliverables
    Standard Operating Procedure (SOP)
    HAM Maturity Assessment Procurement workflow User move workflow HAM Budgeting Tool
    Classified hardware assets Non-standard hardware request form Asset security policy HAM Communication Plan
    RACI Chart Receiving & tagging workflow Asset disposition policy HAM Roadmap Tool
    Job Descriptions Deployment workflow Asset recovery & disposal workflows Additional HAM policies

    Asset management is a key piece of Info-Tech's COBIT- inspired IT Management and Governance Framework

    The image shows a graphic which is a large grid, showing Info-Tech's research, sorted into categories.

    Cisco IT reduced costs by upwards of $50 million through implementing ITAM

    CASE STUDY

    Industry IT

    Source Cisco Systems, Inc.

    Cisco Systems, Inc.

    Cisco Systems, Inc. is the largest networking company in the world. Headquartered in San Jose, California, the company employees over 70,000 people.

    Asset Management

    As is typical with technology companies, Cisco boasted a proactive work environment that encouraged individualism amongst employees. Unfortunately, this high degree of freedom combined with the rapid mobilization of PCs and other devices created numerous headaches for asset tracking. At its peak, spending on hardware alone exceeded $100 million per year.

    Results

    Through a comprehensive ITAM implementation, the new asset management program at Cisco has been a resounding success. While employees did have to adjust to new rules, the process as a whole has been streamlined and user-satisfaction levels have risen. Centralized purchasing and a smaller number of hardware platforms have allowed Cisco to cut its hardware spend in half, according to Mark Edmondson, manager of IT services expenses for Cisco Finance.

    This case study continues in phase 1

    The image shows four bars, from bottom to top: 1. Asset Gathering; 2. Asset Distribution; 3. Asset Protection; 4. Asset Data. On the right, there is an arrow pointing upwards labelled ITAM Program Maturity.

    Info-Tech delivers: Use our tools and templates to accelerate your project to completion

    HAM Standard Operating Procedures (SOP)

    HAM Maturity Assessment

    Non-Standard Hardware Request Form

    HAM Visio Process Workflows

    HAM Policy Templates

    HAM Budgeting Tool

    HAM Communication Plan

    HAM Implementation Roadmap Tool

    Measured value for Guided Implementations (GIs)

    Engaging in GIs doesn’t just offer valuable project advice, it also results in significant cost savings.

    GI Measured Value
    Phase 1: Lay Foundations
    • Time, value, and resources saved by using Info-Tech’s tools and templates to assess current state and maturity, plan scope of HAM program, and define roles and metrics.
    • For example, 2 FTEs * 14 days * $80,000/year = $8,615
    Phase 2: Procure & Receive
    • Time, value, and resources saved by using Info-Tech’s tools and templates to build processes for hardware request, procurement, receiving, and deployment.
    • For example, 2 FTEs * 14 days * $80,000/year = $8,615
    Phase 3: Maintain & Dispose
    • Time, value, and resources saved by following Info-Tech’s tools and methodology to build processes and policies for managing and maintaining hardware and disposing or redeploying of equipment.
    • For example, 2 FTE * 14 days * $80,000/year = $8,615
    Phase 4: Plan Implementation
    • Time, value, and resources saved by following Info-Tech’s tools and methodology to select tools, plan the hardware budget, and build a roadmap.
    • For example, 2 FTE * 14 days * $80,000/year = $8,615
    Total savings $25,845

    Info-Tech offers various levels of support to best suit your needs

    DIY Toolkit

    “Our team has already made this critical project a priority, and we have the time and capability, but some guidance along the way would be helpful.”

    Guided Implementation

    “Our team knows that we need to fix a process, but we need assistance to determine where to focus. Some check-ins along the way would help keep us on track.”

    Workshop

    “We need to hit the ground running and get this project kicked off immediately. Our team has the ability to take this over once we get a framework and strategy in place.”

    Consulting

    “Our team does not have the time or the knowledge to take this project on. We need assistance through the entirety of this project.”

    Diagnostics and consistent frameworks used throughout all four options

    Guided Implementation overview

    1. Lay Foundations 2. Procure & Receive 3. Maintain & Dispose 4. Budget & Implementation
    Best-Practice Toolkit

    1.1 Assess current state & plan scope

    1.2 Build team & define metrics

    2.1 Request & procure

    2.2 Receive & deploy

    3.1 Manage & maintain

    3.2 Redeploy or dispose

    4.1 Plan budget

    4.2 Communicate & build roadmap

    Guided Implementation
    • Assess current state.
    • Define scope of HAM program.
    • Define roles and metrics.
    • Define standard and non-standard hardware.
    • Build procurement process.
    • Determine asset tagging method and build equipment receiving and deployment processing.
    • Define processes for managing and maintaining equipment.
    • Define policies for maintaining asset security.
    • Build process for redeploying or disposing of assets.
    • Discuss best practices for effectively managing a hardware budget.
    • Build communications plan and roadmap.
    Results & Outcomes
    • Evaluation of current maturity level of HAM
    • Defined scope for the HAM program including list of hardware to track as assets
    • Defined roles and responsibilities
    • Defined and documented KPIs and metrics to meet HAM reporting requirements
    • Defined standard and non- standard requests and processes
    • Defined and documented procurement workflow and purchasing policy
    • Asset tagging method and process
    • Documented equipment receiving and deployment processes
    • MAC policies and workflows
    • Policies and processes for hardware maintenance and asset security
    • Documented workflows for hardware disposal and recovery/redeployment
    • Shortlist of ITAM tools
    • Hardware asset budget plan
    • Communication plan and HAM implementation roadmap

    Workshop overview

    Contact your account representative or email Workshops@InfoTech.comfor more information.

    Phases: Teams, Scope & Hardware Procurement Hardware Procurement and Receiving Hardware Maintenance & Disposal Budgets, Roadmap & Communications
    Duration* 1 day 1 day 1 day 1 day
    * Activities across phases may overlap to ensure a timely completion of the engagement
    Projected Activities
    • Outline hardware asset management goals
    • Review HAM maturity and anticipated milestones
    • Define scope and classify hardware assets
    • Define roles and responsibilities
    • Define metrics and reporting requirements
    • Define standard and non-standard hardware requests
    • Review and document procurement workflow
    • Discuss appropriate asset tagging method
    • Design and document workflow for receiving and inventorying equipment
    • Review/create policy for hardware procurement and receiving
    • Identify data sources and methodology for inventory and data collection
    • Define install/moves/adds/changes (MAC) policy
    • Build workflows to document user MAC processes and design request form
    • Design process and policies for hardware maintenance, warranty, and support documentation handling
    • Design hardware asset recovery and disposal workflows
    • Define budgeting process and review Info-Tech’s HAM Budgeting Tool
    • Develop a communication plan
    • Develop a HAM implementation plan
    Projected Deliverables
    • Standard operating procedures for hardware
    • Visio diagrams for all workflows
    • Workshop summary with milestones and task list
    • Budget template
    • Policy draft

    Phase 1

    Lay Foundations

    Implement Hardware Asset Management

    A centralized procurement process helped cut Cisco’s hardware spend in half

    CASE STUDY

    Industry IT

    Source Cisco Systems, Inc.

    Challenge

    Cisco Systems’ hardware spend was out of control. Peaking at $100 million per year, the technology giant needed to standardize procurement processes in its highly individualized work environment.

    Users had a variety of demands related to hardware and network availability. As a result, data was spread out amongst multiple databases and was managed by different teams.

    Solution

    The IT team at Cisco set out to solve their hardware-spend problem using a phased project approach.

    The first major step was to identify and use the data available within various departments and databases. The heavily siloed nature of these databases was a major roadblock for the asset management program.

    This information had to be centralized, then consolidated and correlated into a meaningful format.

    Results

    The centralized tracking system allowed a single point of contact (POC) for the entire lifecycle of a PC. This also created a centralized source of information about all the PC assets at the company.

    This reduced the number of PCs that were unaccounted for, reducing the chance that Cisco IT would overspend based on its hardware needs.

    There were still a few limitations to address following the first step in the project, which will be described in more detail further on in this blueprint.

    This case study continues in phase 2

    Step 1.1: Assess current state and plan scope

    Phase 1: Assess & Plan

    1.1 Assess current state & plan scope

    1.2 Build team & define metrics

    This step will walk you through the following activities:

    1.1.1 Complete MGD (optional)

    1.1.2 Outline hardware asset management challenges

    1.1.3 Conduct HAM maturity assessment

    1.1.4 Classify hardware assets to define scope of the program

    This step involves the following participants:

    • CIO/CFO
    • IT Director
    • Asset Manager
    • Purchasing
    • Service Desk Manager
    • Security (optional)
    • Operations (optional)

    Step Outcomes

    • Understand key challenges related to hardware asset management within your organization to inform program development.
    • Evaluate current maturity level of hardware asset management components and overall program to determine starting point.
    • Define scope for the ITAM program including list of hardware to track as assets.

    Complete the Management & Governance Diagnostic (MGD) to weigh the effectiveness of ITAM against other services

    1.1.1 Optional Diagnostic

    The MGD helps you get the data you need to confirm the importance of improving the effectiveness of your asset management program.

    The MGD allows you to understand the landscape of all IT processes, including asset management. Evaluate all team members’ perceptions of each process’ importance and effectiveness.

    Use the results to understand the urgency to change asset management and its relevant impact on the organization.

    Establish process owners and hold team members accountable for process improvement initiatives to ensure successful implementation and realize the benefits from more effective processes.

    To book a diagnostic, or get a copy of our questions to inform your own survey, visit Info-Tech’s Benchmarking Tools, contact your account manager, or call toll-free 1-888-670-8889 (US) or 1-844-618-3192 (CAN).

    Sketch out challenges related to hardware asset management to shape the direction of the project

    Common HAM Challenges

    Processes and Policies:

    • Existing asset management practices are labor intensive and time consuming
    • Manual spreadsheets are used, making collaboration and automation difficult
    • Lack of HAM policies and standard operating procedures
    • Asset management data is not centralized
    • Lack of clarity on roles and responsibilities for ITAM functions
    • End users don’t understand the value of asset management

    Tracking:

    • Assets move across multiple locations and are difficult to track
    • Hardware asset data comes from multiple sources, creating fragmented datasets
    • No location data is available for hardware
    • No data on ownership of assets

    Security and Risk:

    • No insight into which assets contain sensitive data
    • There is no information on risks by asset type
    • Rogue systems need to be identified as part of risk management best practices
    • No data exists for assets that contain critical/sensitive data

    Procurement:

    • No centralized procurement department
    • Multiple quotes from vendors are not currently part of the procurement process
    • A lack of formal process can create issues surrounding employee onboarding such as long lead times
    • Not all procurement standards are currently defined
    • Rogue purchases create financial risk

    Receiving:

    • No formal process exists, resulting in no assigned receiving location and no assigned receiving role
    • No automatic asset tracking system exists

    Disposal:

    • No insight into where disposed assets go
    • Formal refresh and disposal system is needed

    Contracts:

    • No central repository exists for contracts
    • No insight into contract lifecycle, hindering negotiation effectiveness and pricing optimization

    Outline hardware asset management challenges

    1.1.1 Brainstorm HAM challenges

    Participants

    • CIO/CFO
    • IT Director
    • Asset Manager
    • Purchasing
    • Service Desk Manager
    • Security
    • Operations (optional)

    A. As a group, outline the hardware asset management challenges facing the organization.

    Use the previous slide to help you get started. You can use the following headings as a guide or think of your own:

    • Processes and Policies
    • Tracking
    • Procurement
    • Receiving
    • Security and Risk
    • Disposal
    • Contracts

    B. If you get stuck, use the Hardware Asset Management Maturity Assessment Tool to get a quick view of your challenges and maturity targets and kick-start the conversation.

    To be effective with hardware asset management, understand the drivers and potential impact to the organization

    Drivers of effective HAM Results of effective HAM
    Contracts and vendor licensing programs are complex and challenging to administer without data related to assets and their environment. Improved access to accurate data on contracts, licensing, warranties, installed hardware and software for new contracts, renewals, and audit requests.
    Increased need to meet compliance requires a formal approach to tracking and managing assets, regardless of device type. Encryption, hardware tracking and discovery, software application controls, and change notifications all contribute to better asset controls and data security.
    Cost cutting is on the agenda, and management is looking to reduce overall IT spend in the organization in any possible way. Reduction of hardware spend by as much as 5% of the total budget through data for better forecasting and planning.
    Assets with sensitive data are not properly secured, go missing, or are not safely disposed of when retired. Document and enforce security policies for end users and IT staff to ensure sensitive data is properly secured, preventing costs much larger than the cost of only the device.

    Each level of HAM maturity comes with its own unique challenges

    Maturity People & Policies Processes Technology
    Chaos
    • No dedicated staff
    • No policies published
    • Procedures not documented or standardized
    • Hardware not safely secured or tagged
    • Hardware purchasing decisions not based on data
    • Minimal tracking tools in place
    Reactive
    • Semi-focused HAM manager
    • No policies published
    • Reliance on suppliers to provide reports for hardware purchases
    • Hardware standards are enforced
    • Discovery tools and spreadsheets used to manage hardware
    Controlled
    • Full-time HAM manager
    • End-user policies published
    • HAM manager involved in budgeting and planning sessions
    • Inventory tracking is in place
    • Hardware is secured and tagged
    • Discovery and inventory tools used to manage hardware
    • Compliance reports run as needed
    Proactive
    • Extended HAM team, including Help Desk, HR, Purchasing
    • Corporate hardware use policies in place and enforced
    • HAM process integrated with help desk and HR processes
    • More complex reporting and integrated financial information and contracts with asset data
    • Hardware requests are automated where possible
    • Product usage reports and alerts in place to harvest and reuse licenses
    • Compliance and usage reports used to negotiate software contracts
    Optimized
    • HAM manager trained and certified
    • Working with HR, Legal, Finance, and IT to enforce policies
    • Quarterly meetings with ITAM team to review policies, procedures, upcoming contracts, and rollouts; data is reviewed before any financial decisions made
    • Full transparency into hardware lifecycle
    • Aligned with business objectives
    • Detailed savings reports provided to executive team annually
    • Automated policy enforcement and process workflows

    Conduct a hardware maturity assessment to understand your starting point and challenges

    1.1.3 Complete HAM Maturity Assessment Tool

    Complete the Hardware Asset Management Maturity Assessment Tool to understand your organization’s overall maturity level in HAM, as well as the starting maturity level aligned with each step of the blueprint, in order to identify areas of strength and weakness to plan the project. Use this to track progress on the project.

    An effective asset management project has four essential components, with varying levels of management required

    The hardware present in your organization can be classified into four categories of ascending strategic complexity: commodity, inventory, asset, and configuration.

    Commodity items are devices that are low-cost, low-risk items, where tracking is difficult and of low value.

    Inventory is tracked primarily to identify location and original expense, which may be depreciated by Finance. Typically there will not be data on these devices and they’ll be replaced as they lose functionality.

    Assets will need the full lifecycle managed. They are identified by cost and risk. Often there is data on these devices and they are typically replaced proactively before they become unstable.

    Configuration items will generally be tracked in a configuration management database (CMDB) for the purpose of enabling the support teams to make decisions involving dependencies, configurations, and impact analysis. Some data will be duplicated between systems, but should be synchronized to improve accuracy between systems.

    See Harness Configuration Management Superpowers to learn more about building a CMDB.

    Classify your hardware assets to determine the scope and strategy of the program

    Asset: A unique device or configuration of devices that enables a user to perform productive work tasks and has a defined location and ownership attributes.

    • Hardware asset management involves tracking and managing physical components from procurement through to retirement. It provides the base for software asset management and is an important process that can lead to improved lifecycle management, service request fulfillment, security, and cost savings through harvesting and redeployment.
    • When choosing your strategy, focus on those devices that are high cost and high risk/function such as desktops, laptops, servers, and mobile devices.

    ASSET - Items of high importance and may contain data, such as PCs, mobile devices, and servers.

    INVENTORY - Items that require significant financial investment but no tracking beyond its existence, such as a projector.

    COMMODITY - Items that are often in use but are of relatively low cost, such as keyboards or mice.

    Classify your hardware assets to define the scope of the program

    1.1.4 Define the assets to be tracked within your organization

    Participants

    • Participants
    • CIO/CFO
    • IT Director
    • Asset Manager
    • Purchasing
    • Service Desk Manager
    • Security (optional)
    • Operations (optional)

    Document

    Document in the Standard Operating Procedures, Section 1 – Overview & Scope

    1. Determine value/risk threshold at which items should be tracked (e.g. over $1,000 and holding data).
    2. Divide a whiteboard or flip chart into three columns: commodity, asset, and inventory.
    3. Divide participants into groups by functional role to brainstorm devices in use within the organization. Write them down on sticky notes.
    4. Place the sticky notes in the column that best describes the role of the product in your organization.

    Align the scope of the program with business requirements

    CASE STUDY

    Industry Public Administration

    Source Client Case Study

    Situation

    A state government designed a process to track hardware worth more than $1,000. Initially, most assets consisted of end-user computing devices.

    The manual tracking process, which relied on a series of Excel documents, worked well enough to track the lifecycle of desktop and laptop assets.

    However, two changes upended the organization’s program: the cost of end-user computing devices dropped dramatically and the demand for network services led to the proliferation of expensive equipment all over the state.

    Complication

    The existing program was no longer robust enough to meet business requirements. Networking equipment was not only more expensive than end-user computing devices, but also more critical to IT services.

    What was needed was a streamlined process for procuring high-cost, high-utility equipment, tracking their location, and managing their lifecycle costs without compromising services.

    Resolution

    The organization decided to formalize, document, and automate hardware asset management processes to meet the new challenges and focus efforts on high-cost, high-utility end-user computing devices only.

    Step 1.2: Build team and define metrics

    Phase 1: Assess & Plan

    1.1 Assess current state & plan scope

    1.2 Build team and define metrics

    This step will walk you through the following activities:

    1.2.1 Define responsibilities for Asset Manager and Asset Administrator

    1.2.2 Use a RACI chart to determine roles within HAM team

    1.2.3 Further clarify HAM responsibilities for each role

    1.2.4 Identify HAM reporting requirements

    This step involves the following participants:

    • CIO/CFO
    • IT Director
    • IT Managers
    • Asset Manager
    • Asset Coordinators
    • ITAM Team
    • Service Desk
    • End-User Device Support Team

    Step Outcomes:

    • Defined responsibilities for Asset Manager and Asset Administrator
    • Documented RACI chart assigning responsibility and accountability for core HAM processes
    • Documented responsibilities for ITAM/HAM team
    • Defined and documented KPIs and metrics to meet HAM reporting requirements

    Form an asset management team to lead the project

    Asset management is an organizational change. To gain buy-in for the new processes and workflows that will be put in place, a dedicated, passionate team needs to jump-start the project.

    Delegate the following roles to team members and grow your team accordingly.

    Asset Manager

    • Responsible for setting policy and governance of process and data accuracy
    • Support budget process
    • Support asset tracking processes in the field
    • Train employees in asset tracking processes

    Asset Administrator

    • The front-lines of asset management
    • Communicates with and supports asset process implementation teams
    • Updates and contributes information to asset databases
    Service Desk, IT Operations, Applications
    • Responsible for advising asset team of changes to the IT environment, which may impact pricing or ability to locate devices
    • Works with Asset Coordinator/Manager to set standards for lifecycle stages
    • The ITAM team should visit and consult with each component of the business as well as IT.
    • Engage with leaders in each department to determine what their pain points are.
    • The needs of each department are different and their responses will assist the ITAM team when designing goals for asset management.
    • Consultations within each department also communicates the change early, which will help with the transition to the new ITAM program.

    Info-Tech Insight

    Ensure that there is diversity within the ITAM team. Assets for many organizations are diverse and the composition of your team should reflect that. Have multiple departments and experience levels represented to ensure a balanced view of the current situation.

    Define the responsibilities for core ITAM/HAM roles of Asset Manager and Asset Administrator

    1.2.1 Use Info-Tech’s job description templates to define roles

    The role of the IT Asset Manager is to oversee the daily and long-term strategic management of software and technology- related hardware within the organization. This includes:

    • Planning, monitoring, and recording software licenses and/or hardware assets to ensure compliance with vendor contracts.
    • Forming procurement strategies to optimize technology spend across the organization.
    • Developing and implementing procedures for tracking company assets to oversee quality control throughout their lifecycles.

    The role of the IT Asset Administrator is to actively manage hardware and software assets within the organization. This includes:

    • Updating and maintaining accurate asset records.
    • Planning, monitoring, and recording software licenses and/or hardware assets to ensure compliance with vendor contracts.
    • Administrative duties within procurement and inventory management.
    • Maintaining records and databases regarding warranties, service agreements, and lifecycle management.
    • Product standardization and tracking.

    Use Info-Tech’s job description templates to assist in defining the responsibilities for these roles.

    Organize your HAM team based on where they fit within the strategic, tactical, and operational components

    Typically the asset manager will answer to either the CFO or CIO. Occasionally they answer to a vendor manager executive. The hierarchy may vary based on experience and how strategic a role the asset manager will play.

    The image shows a flowchart for organizing the HAM team, structured by three components: Strategic (at the top); Tactical (in the middle); and Operational (at the bottom). The chart shows how the job roles flow together within the hierarchy.

    Determine the roles and responsibilities of the team who will support your HAM program

    1.2.2 Complete a RACI

    A RACI chart will identify who should be responsible, accountable, consulted, and informed for each key activity during the consolidation.

    Participants

    • Project Sponsor
    • IT Director, CIO
    • Project Manager
    • IT Managers and Asset Manager(s)
    • ITAM Team

    Document

    Document in the Standard Operating Procedure.

    Instructions:

    1. Write out the list of all stakeholders along the top of a whiteboard. Write out the key initiative steps for the consolidation project along the left side (use this list as a starting point).
    2. For each initiative, identify each team member’s role. Are they:
      • Responsible? The one responsible for getting the job done.
      • Accountable? Only one person can be accountable for each task.
      • Consulted? Involved through input of knowledge and information.
      • Informed? Receive information about process execution and quality.
    3. As you proceed through the initiative, continue to add tasks and assign responsibility to this RACI chart.

    A sample RACI chart is provided on the next slide

    Start with a RACI chart to determine the responsibilities

    1.2.2 Complete a RACI chart for your organization

    HAM Tasks CIO CFO HAM Manager HAM Administrator Service Desk (T1,T2, T3) IT Operations Security Procurement HR Business Unit Leaders Compliance /Legal Project Manager
    Policies and governance A I R I I C I C C I I
    Strategy A R R R R
    Data entry and quality management C I A I C C I I C C
    Risk management and asset security A R C C R C C
    Process compliance auditing A R I I I I I
    Awareness, education, and training I A I I C
    Printer contracts C A C C C R C C
    Hardware contract management A I R R I I R R I I
    Workflow review and revisions I A C C C C
    Budgeting A R C I C
    Asset acquisition A R C C C C I C C
    Asset receiving (inspection/acceptance) I A R R I
    Asset deployment A R R I I
    Asset recovery/harvesting A R R I I
    Asset disposal C A R R I I
    Asset inventory (input/validate/maintain) I I A/R R R R I I I

    Further clarify HAM responsibilities for each role

    1.2.3 Define roles and responsibilities for the HAM team

    Participants

    • Participants IT Asset Managers and Coordinators
    • ITAM Team
    • IT Managers and IT Director

    Document

    1. Discuss and finalize positions to be established within the ITAM/HAM office as well as additional roles that will be involved in HAM.
    2. Review the sample responsibilities below and revise or create responsibilities for each key position within the HAM team.
    3. Document in the HAM Standard Operating Procedures.
    Role Responsibility
    IT Manager
    • Responsible for writing policies regarding asset management and approving final documents
    • Build and revise budget, tracking actual spend vs. budget, seeking final approvals from the business
    • Process definition, communication, reporting and ensuring people are following process
    • Awareness campaign for new policy and process
    Asset Managers
    • Approval of purchases up to $10,000
    • Inventory and contract management including contract review and recommendations based on business and IT requirements
    • Liaison between business and IT regarding software and hardware
    • Monitor and improve workflows and asset related processes
    • Monitor controls, audit and recommend policies and procedures as needed
    • Validate, manage and analyze data as related to asset management
    • Provide reports as needed for decision making and reporting on risk, process effectiveness and other purposes as required
    • Asset acquisition and disposal
    Service Desk
    Desktop team
    Security
    Infrastructure teams

    Determine criteria for success: establish metrics to quantify and demonstrate the results and value of the HAM function

    HAM metrics fall in the following categories:

    HAM Metrics

    • Quantity e.g. inventory levels and need
    • Cost e.g. value of assets, budget for hardware
    • Compliance e.g. contracts, policies
    • Quality e.g. accuracy of data
    • Duration e.g. time to procure or deploy hardware

    Follow a process for establishing metrics:

    1. Identify and obtain consensus on the organization’s ITAM objectives, prioritized if possible.
    2. For each ITAM objective, select two or three metrics in the applicable categories (not all categories will apply to all objectives); be sure to select metrics that are achievable with reasonable effort.
    3. Establish a baseline measurement for each metric.
    4. Establish a method and accountability for ongoing measurement and analysis/reporting.
    5. Establish accountability for taking action on reported results.
    6. As ITAM expands and matures, change or expand the metrics as appropriate.

    Define KPIs and associated metrics

    • Identify the critical success factors (CSFs) for your hardware asset management program based on strategic goals.
    • For each success factor, identify the key performance indicators (KPIs) to measure success and specific metrics that will be tracked and reported on.
    • Sample metrics are below:
    CSF KPI Metrics
    Improve accuracy of IT budget and forecasting
    • Asset costs and value
    • Average cost of workstation
    • Total asset spending
    • Total value of assets
    • Budget vs. spend
    Identify discrepancies in IT environment
    • Unauthorized or failing assets
    • Number of unauthorized assets
    • Assets identified as cause of service failure
    Avoid over purchasing equipment
    • Number of unused and underused computers
    • Number of unaccounted-for computers
    • Money saved from harvesting equipment instead of purchasing new
    Make more-effective purchasing decisions
    • Predicted replacement time and cost of assets
    • Deprecation rate of assets
    • Average cost of maintaining an asset
    • Number of workstations in repair
    Improve accuracy of data
    • Accuracy of asset data
    • Accuracy rate of inventory data
    • Percentage improvement in accuracy of audit of assets
    Improved service delivery
    • Time to deploy new hardware
    • Mean time to purchase new hardware
    • Mean time to deploy new hardware

    Identify hardware asset reporting requirements and the data you need to collect to meet them

    1.2.4 Identify asset reporting requirements

    Participants

    • CIO/CFO
    • IT Director
    • Asset Manager
    • Purchasing
    • Service Desk Manager
    • Operations (optional)

    Document

    Document in the Standard Operating Procedures, Section 13: Reporting

    1. Discuss the goals and objectives of implementing or improving hardware asset management, based on challenges identified in Step 1.2.
    2. From the goals, identify the critical success factors for the HAM program
    3. For each CSF, identify one to three key performance indicators to evaluate achievement of the success factor.
    4. For each KPI, identify one to three metrics that can be tracked and reported on to measure success. Ensure that the metrics are tangible and measurable and will be useful for decision making or to take action.
    5. Determine who needs this information and the frequency of reporting.
    6. If you have existing ITAM data, record the baseline metric.
    CSF KPI Metrics Stakeholder/frequency

    Phase 1 Guided Implementation

    Call 1-888-670-8889 or email GuidedImplementations@InfoTech.com for more information.

    Complete these steps on your own or call us to complete a guided implementation. A guided implementation is a series of 2-3 advisory calls that help you execute each phase of a project. They are included in most advisory memberships.

    Guided Implementation 1: Lay Foundations

    Proposed Time to Completion: 4 weeks

    Step 1.1: Assess current state and plan scope

    Start with an analyst kick-off call:

    • Review challenges.
    • Assess current HAM maturity level.
    • Define scope of HAM program.

    Then complete these activities…

    • Complete MGD (optional).
    • Outline hardware asset management challenges.
    • Conduct HAM maturity assessment.
    • Classify hardware assets to define scope of the program.

    With these tools & templates:

    HAM Maturity Assessment

    Standard Operating Procedures

    Step 1.2: Build team and define metrics

    Review findings with analyst:

    • Define roles and responsibilities.
    • Assess reporting requirements.
    • Document metrics to track.

    Then complete these activities…

    • Define responsibilities for Asset Manager and Asset Administrator.
    • Use a RACI chart to determine roles within HAM team.
    • Document responsibilities for HAM roles.
    • Identify HAM reporting requirements.

    With these tools & templates:

    RACI Chart

    Asset Manager and Asset Administrator Job Descriptions

    Standard Operating Procedures

    Phase 1 Results & Insights:

    For asset management to succeed, it needs to support the business. Engage business leaders to determine needs and build your HAM program around these goals.

    If you want additional support, have our analysts guide you through this phase as part of an Info-Tech workshop

    Book a workshop with our Info-Tech analysts:

    • To accelerate this project, engage your IT team in an Info-Tech workshop with an Info-Tech analyst team.
    • Info-Tech analysts will join you and your team onsite at your location or welcome you to Info-Tech’s historic Toronto office to participate in an innovative onsite workshop.
    • Contact your account manager (www.infotech.com/account), or email Workshops@InfoTech.com for more information.

    The following are sample activities that will be conducted by Info-Tech analysts with your team:

    1.1.4 Classify hardware assets to define scope of the program

    Determine value/risk threshold at which assets should be tracked, then divide a whiteboard into four quadrants representing four categories of assets. Participants write assets down on sticky notes and place them in the appropriate quadrant to classify assets.

    1.2.2 Build a RACI chart to determine responsibilities

    Identify all roles within the organization that will play a part in hardware asset management, then document all core HAM processes and tasks. For each task, assign each role to be responsible, accountable, consulted, or informed.

    Phase 2

    Procure and Receive

    Implement Hardware Asset Management

    Step 2.1: Request and Procure Hardware

    Phase 2: Procure & Receive

    2.1 Request & Procure

    2.2 Receive & Deploy

    This step will walk you through the following activities:

    2.1.1 Identify IT asset procurement challenges

    2.1.2 Define standard hardware requests

    2.1.3 Document standard hardware request procedure

    2.1.4 Build a non-standard hardware request form

    2.1.5 Make lease vs. buy decisions for hardware assets

    2.1.6 Document procurement workflow

    2.1.7 Build a purchasing policy

    This step involves the following participants:

    • Asset Manager
    • Purchasing
    • Service Desk Manager
    • Operations (optional)
    • CFO or other management representative from Finance

    Step Outcomes:

    • Definition of standard hardware requests for roles, including core vs. optional assets
    • End-user request process for standard hardware
    • Non-standard hardware request form
    • Lease vs. buy decisions for major hardware assets
    • Defined and documented procurement workflow
    • Documented purchasing policy

    California saved $40 million per year using a green procurement strategy

    CASE STUDY

    Industry Government

    Source Itassetmanagement.net

    Challenge

    Signed July 27, 2004, Executive order S-20-04, the “Green Building Initiative,” placed strict regulations on energy consumption, greenhouse gas emissions, and raw material usage and waste.

    In compliance with S-20-04, the State of California needed to adopt a new procurement strategy. Its IT department was one of the worst offenders given the intensive energy usage by the variety of assets managed under the IT umbrella.

    Solution

    A green IT initiative was enacted, which involved an extensive hardware refresh based on a combination of agent-less discovery data and market data (device age, expiry dates, power consumption, etc.).

    A hardware refresh of almost a quarter-million PCs, 9,500 servers, and 100 email systems was rolled out as a result.

    Other changes, including improved software license compliance and data center consolidation, were also enacted.

    Results

    Because of the scale of this hardware refresh, the small changes meant big savings.

    A reduction in power consumption equated to savings of over $40 million per year in electricity costs. Additionally, annual carbon emissions were trimmed by 200,000 tons.

    Improve your hardware asset procurement process to…

    Asset Procurement

    • Standardization
    • Aligned procurement processes
    • SLAs
    • TCO reduction
    • Use of centralized/ single POC

    Standardize processes: Using standard products throughout the enterprise lowers support costs by reducing the variety of parts that must be stocked for onsite repairs or for provisioning and supporting equipment.

    Align procurement processes: Procurement processes must be aligned with customers’ business requirements, which can have unique needs.

    Define SLAs: Providing accurate and timely performance metrics for all service activities allows infrastructure management based on fact rather than supposition.

    Reduce TCO: Management recognizes service infrastructure activities as actual cost drivers.

    Implement a single POC: A consolidated service desk is used where the contact understands both standards (products, processes, and practices) and the user’s business and technical environment.

    Identify procurement challenges to identify process improvement needs

    2.1.1 Identify IT asset procurement challenges

    Participants

    • Asset Manager
    • Purchasing
    • Service Desk Manager
    • Operations (optional)
    1. As a group, brainstorm existing challenges related to IT hardware requests and procurement.
    2. If you get stuck, consider the common challenges listed below.
    3. Use the results of the discussion to focus on which problems can be resolved and integrated into your organization as operational standards.

    Document hardware standards to speed time to procure and improve communications to users regarding options

    The first step in your procurement workflow will be to determine what is in scope for a standard request, and how non-standard requests will be handled. Questions that should be answered by this procedure include:

    • What constitutes a non-standard request?
    • Who is responsible for evaluating each type of request? Will there be one individual or will each division in IT elect a representative to handle requests specific to their scope of work?
    • What additional security measures need to be taken?
    • Are there exceptions made for specific departments or high-ranking individuals?

    If your end-user device strategy requires an overhaul, schedule time with an Info-Tech analyst to review our blueprint Build an End-User Computing Strategy.

    Once you’ve answered questions like these, you can outline your hardware standards as in the example below:

    Use Case Mobile Standard Mac Standard Mobile Power User
    Asset Lenovo ThinkPad T570 iMac Pro Lenovo ThinkPad P71
    Operating system Windows 10 Pro Mac OSX Windows 10 Pro, 64 bit
    Display 15.6" 21.5" 17.3”

    Memory

    32GB 8GB 64GB
    Processor Intel i7 – 7600U Processor 2.3GHz Xeon E3 v6 Processor
    Drive 500GB 1TB 1TB
    Warranty 3 year 1 year + 2 extended 3 year

    Info-Tech Insight

    Approach hardware standards from a continual improvement frame of mind. Asset management is a dynamic process. Hardware standards will need to adapt over time to match the needs of the business. Plan assessments at routine intervals to ensure your current hardware standards align with business needs.

    Document specifications to meet environmental, security, and manageability requirements

    Determine environmental requirements and constraints.

    Power management

    Compare equipment for power consumption and ability to remotely power down machines when not in use.

    Heat and noise

    Test equipment run to see how hot the device gets, where the heat is expelled, and how much noise is generated. This may be particularly important for users who are working in close quarters.

    Carbon footprint

    Ask what the manufacturer is doing to reduce post-consumer waste and eliminate hazardous materials and chemicals from their products.

    Ensure security requirements can be met.

    • Determine if network/wireless cards meet security requirements and if USB ports can be turned off to prevent removal of data.
    • Understand the level of security needed for mobile devices including encryption, remote shut down or wipe of hard drives, recovery software, or GPS tracking.
    • Decide if fingerprint scanners with password managers would be appropriate to enable tighter security and reduce the forgotten-password support calls.

    Review features available to enhance manageability.

    • Discuss manageability goals with your IT team to see if any can be solved with added features, for example:
      • Remote control for troubleshooting and remote management of data security settings.
      • Asset management software or tags for bar coding, radio frequency identification (RFID), or GPS, which could be used in combination with strong asset management practices to inventory, track, and manage equipment.

    If choosing refurbished equipment, avoid headaches by asking the right questions and choosing the right vendor

    • Is the equipment functional and for how long is it expected to last?
    • How long will the vendor stand behind the product and what support can be expected?
      • This is typically two to five years, but will vary from vendor to vendor.
      • Will they repair or replace machines? Many will just replace the machine.
    • How big is the inventory supply?
      • What kind of inventory does the vendor keep and for how long can you expect the vendor to keep it?
      • How does the vendor source the equipment and do they have large quantities of the same make and model for easier imaging and support?
    • How complete is the refurbishment process?
      • Do they test all components, replace as appropriate, and securely wipe or replace hard drives?
      • Are they authorized to reload MS Windows OEM?
    • Is the product Open Box or used?
      • Open Box is a new product returned back to the vendor. Even if it is not used, the product cannot be resold as a new product. Open Box comes with a manufacturer’s warranty and the latest operating system.
      • If used, how old is the product?

    "If you are looking for a product for two or three years, you can get it for less than half the price of new. I bought refurbished equipment for my call center for years and never had a problem". – Glen Collins, President, Applied Sales Group

    Info-Tech Insight

    Price differences are minimal between large and small vendors when dealing with refurbished machines. The decision to purchase should be based on ability to provide and service equipment.

    Define standard hardware requests, including core and optional assets

    2.1.2 Identify standards for hardware procurement by role

    Participants

    • Asset Manager
    • Purchasing
    • Service Desk Manager
    • Operations (optional)
    • Representatives from all other areas of the business

    Document

    Document in the Standard Operating Procedures, Section 7: Procurement.

    1. Divide a whiteboard into columns representing all major areas of the business.
    2. List the approximate number of end users present at each tier and record these totals on the board.
    3. Distribute sticky notes. Use two different sizes: large sizes represent critically important hardware and small sizes represent optional hardware.
    4. Define core hardware assets for each division as well as optional hardware assets.
    5. Focus on the small sticky notes to determine if these optional purchases are necessary.
    6. Finalize the group decision to determine the standard hardware procurement for each role in the organization. Record results in a table similar to the example below:
    Department Core Hardware Assets Optional Hardware Assets
    IT PC, tablet, monitor Second monitor
    Sales PC, monitor Laptop
    HR PC, monitor Laptop
    Marketing PC (iMac) Tablet, laptop

    Document procedures for users to make standard hardware requests

    2.1.3 Document standard hardware request procedure

    Participants

    • Asset Manager
    • Purchasing
    • Service Desk Manager
    • Operations (optional)
    • Representatives from all other areas of the business

    Document

    Document in the Standard Operating Procedures, Section 6: End-User Request Process.

    Discuss and document the end-user request process:

    1. In which cases can users request a primary device?
    2. In which cases can users request a secondary (optional device)?
    3. What justification is needed to approve of a secondary device?
      1. E.g. The request for a secondary device should be via email to the IS Projects and Procurements Officer. This email should outline the business case for why multiple devices are required.
    4. Will a service catalog be available and integrated with an ITAM solution for users to make standard requests? If so, can users also configure their options?
    5. Document the process in the standard operating procedure. Example:

    End-User Request Process

    • Hardware and software will be purchased through the user-facing catalog.
    • Peripherals will be ordered as needed.
    • End-user devices will be routed to business managers for approval prior to fulfillment by IT.
    • Requests for secondary devices must be accompanied by a business case.
    • Equipment replacements due to age will be managed through IT replacement processes.

    Improve the process for ordering non-standard hardware by formalizing the request process, including business needs

    2.1.4 Build a non-standard hardware request form

    • Although the goal should be to standardize as much as possible, this isn’t always possible. Ensure users who are requesting non-standard hardware have a streamlined process to follow that satisfies the justifications for increased costs to deliver.
    • Use Info-Tech’s template to build a non-standard hardware request form that may be used by departments/users requesting non-standard hardware in order to collect all necessary information for the request to be evaluated, approved, and sent to procurement.
    • Ensure that the requestor provides detailed information around the equipment requested and the reason standard equipment does not suffice and includes all required approvals.
    • Include instructions for completing and submitting the form as well as expected turnaround time for the approval process.

    Info-Tech Insight

    Include non-standard requests in continual improvement assessment. If a large portion of requests are for non-standard equipment, it’s possible the hardware doesn’t meet the recommended requirements for specialized software in use with many of your business users. Determine if new standards need to be set for all users or just “power users.”

    Identify the information you need to collect to ensure a smooth purchasing process

    Categories Peripherals Desktops/Laptops Servers
    Financial
    • Operational expenses
    • Ordered for inventory with the exceptions of monitors that will be ordered as needed
    • Equipment will be purchased through IT budget
    • Capital expenses
    • Ordered as needed…
    • Inventory kept for…
    • End-user devices will be purchased through departmental budgets
    • Capital expenses
    • Ordered as needed to meet capacity or stability requirements
    • Devices will be purchased through IT budgets
    Request authorization
    • Any user can request
    • Users who are traveling can purchase and expense peripherals as needed, with manager approvals
    • Tier 3 technicians
    Required approvals
    • Manager approvals required for monitors
    • Infrastructure and applications manager up to [$]
    • CIO over [$]
    Warranty requirements
    • None
    • Three years
    • Will be approved with project plan
    Inventory requirements
    • Minimum inventory at each location of 5 of each: mice, keyboards, cables
    • Docking stations will be ordered as needed
    • Laptops (standard): 5
    • Laptops (ultra light): 1
    • Desktops: 5
    • Inventory kept in stock as per DR plan
    Tracking requirements
    • None
    • Added to ITAM database, CMDB
    • Asset tag to be added to all equipment
    • Added to ITAM database, CMDB

    Info-Tech Best Practice

    Take into account the possibility of encountering taxation issues based on where the equipment is being delivered as well as taxes imposed or incurred in the location from which the asset was shipped or sent. This may impact purchasing decisions and shipping instructions.

    Develop a procurement plan to get everyone in the business on the same page

    • Without an efficient and structured process around how IT purchases are budgeted and authorized, maverick spending and dark procurement can result, limiting IT’s control and visibility into purchases.
    • The challenge many IT departments face is that there is a disconnect between meeting the needs of the business and bringing in equipment according to existing policies and procedures.
    • The asset manager should demonstrate how they can bridge the gaps and improve tracking mechanisms at the same time.

    Improve procurement decisions:

    • Demonstrate how technology is a value-add.
    • Make a clear case for the budget by using the same language as the rest of the business.
    • Quantify the output of technology investments in tangible business terms to justify the cost.
    • Include the refresh cycle in the procurement plan to ensure mission- critical systems will include support and appropriate warranty.
    • Plan technology needs for the future and ensure IT technology will continue to meet changing needs.
    • Synchronize redundant organizational procurement chains in order to lower cost.

    Document the following in your procurement procedure:

    • Process for purchase requests
    • Roles and responsibilities, including requestors and approvers
    • Hardware assets to purchase and why they are needed
    • Timelines for purchase
    • Process for vendors

    Info-Tech Insight

    IT procurement teams are often heavily siloed from ITAM teams. The procurement team is typically found in the finance department. One way to bridge the gap is to implement routine, reliable reporting between departments.

    Determine if it makes sense to lease or buy your equipment; weigh the pros and cons of leasing hardware

    Pros

    • Keeps operational costs low in the short term by containing immediate cost.
    • Easy, predictable payments makes it easier to budget for equipment over long term.
    • Get the equipment you need to start doing business right away if you’re just starting out.
    • After the leasing term is up, you can continue the lease and update your hardware to the latest version.
    • Typical leases last 2 or 3 years, meaning your hardware can get upgrades when it needs it and your business is in a better position to keep up with technology.
    • Leasing directly from the vendor provides operational flexibility.
    • Focus on the business and let the vendor focus on equipment service and updates as you don’t have to pay for maintenance.
    • Costs structured as OPEX.

    Cons

    • In the long term, leasing is almost always more expensive than buying because there’s no equity in leased equipment and there may be additional fees and interest.
    • Commitment to payment through the entire lease period even if you’re not using the equipment anymore.
    • Early termination fees if you need to get out of the lease.
    • No option to sell equipment once you’re finished with it to make money back.
    • Maintenance is up to leasing company’s specifications.
    • Product availability may be limited.

    Recommended for:

    • Companies just starting out
    • Business owners with limited capital or budget
    • Organizations with equipment that needs to be upgraded relatively often

    Weigh the pros and cons of purchasing hardware

    Pros

    • Complete control over assets.
    • More flexible and straightforward procurement process.
    • Tax incentives: May be able to fully deduct the cost of some newly purchased assets or write off depreciation for computers and peripherals on taxes.
    • Preferable if your equipment will not be obsolete in the next two or three years.
    • You can resell the asset once you don’t need it anymore to recover some of the cost.
    • Customization and management of equipment is easier when not bound by terms of leasing agreement.
    • No waiting on vendor when maintenance is needed; no permission needed to make changes.

    Cons

    • High initial cost of investment with CAPEX expense model.
    • More paperwork.
    • You (as opposed to vendor) are responsible for equipment disposal in accordance with environmental regulations.
    • You are responsible for keeping up with upgrades, updates, and patches.
    • You risk ending up with out-of-date or obsolete equipment.
    • Hardware may break after terms of warranty are up.

    Recommended for:

    • Established businesses
    • Organizations needing equipment with long-term lifecycles

    Make a lease vs. buy decision for equipment purchases

    2.1.4 Decide whether to purchase or lease

    Participants

    • Asset Manager
    • Purchasing
    • Service Desk Manager
    • Operations (optional)
    • Representatives from all other areas of the business

    Document

    Document policy decisions in the Standard Operating Procedures – Section 7: Procurement

    1. Identify hardware equipment that requires a purchase vs. lease decision.
    2. Discuss with Finance whether it makes sense to purchase or lease each major asset, considering the following:
    • Costs of equipment through each method
    • Tax deductions
    • Potential resale value
    • Potential revenue from using the equipment
    • How quickly the equipment will be outdated or require refresh
    • Size of equipment
    • Maintenance and support requirements
    • Overall costs
  • The leasing vs. buying decision should take considerable thought and evaluation to make the decision that best fits your organizational needs and situation.
  • Determine appropriate warranty and service-level agreements for your organization

    Determine acceptable response time, and weigh the cost of warranty against the value of service.

    • Standard warranties vary by manufacturer, but are typically one or three years.
    • Next-day, onsite service may be part of the standard offering or may be available as an uplift.
    • Four-hour, same-day service can also be added for high availability needs.
    • Extended warranties can be purchased beyond three years, although not many organizations take advantage of this offering.
    • Other organizations lower or remove the warranty and have reported savings of as much as $150 per machine.

    Speak to your partner to see how they can help the process of distributing machines.

    • Internal components change frequently with laptops and desktops. If purchasing product over time rather than buying in bulk, ensure the model will be available for a reasonable term to reduce imaging and support challenges.
    • Determine which services are important to your organization and request these services as part of the initial quote. If sending out a formal RFQ or RFP, document required services and use as the basis for negotiating SLAs.
    • Document details of SLA, including expectations of services for manufacturer, vendor, and internal team.
    • If partner will be providing services, request they stock an appropriate number of hot spares for frequently replaced parts.
    • If self-certifying, review resource capabilities, understand skill and certification requirements; for example, A+ certification may be a pre-requisite.
    • Understand DOA policy and negotiate a “lemon policy,” meaning if product dies within 15 or 30 days it can be classified as DOA. Seek clarity on return processes.

    Consider negotiation strategies, including how and when to engage with different partners during acquisition

    Direct Model

    • Dell’s primary sales model is direct either through a sales associate or through its e-commerce site. Promotions are regularly listed on the website, or if customization is required, desktops and laptops have some flexibility in configuration. Discounts can be negotiated with a sales rep on quantity purchases, but the discount level changes based on the model and configuration.
    • Other tier-one manufacturers typically sell direct only from their e-commerce sites, providing promotions based on stock they wish to move, and providing some configuration flexibility. They rely heavily on the channel for the majority of their business.

    Channel Model

    • Most tier one manufacturers have processes in place to manage a smaller number of partners rather than billing and shipping out to individual customers. Deviating from this process and dealing direct with end customers can create order processing issues.
    • Resellers have the ability to negotiate discounts based on quantities. Discounts will vary based on model, timing (quarter or year end), and quantity commitment.
    • Negotiations on large quantities should involve a manufacturer rep as well as the reseller to clearly designate roles and services, ensure processes are in place to fulfill your needs, and agree on pricing scheme. This will prevent misunderstandings and bring clarity to any commitments.
    • Often the channel partners are authorized to provide repair services under warranty for the manufacturer.
    • Dell also uses the channel model for distribution where customers demand additional services.

    Expect discounts to reflect quantity and method of purchase

    Transaction-based purchases will receive the smallest discounting.

    • Understand requirements to find the most appropriate make and model of equipment.
    • Prepare a forecast of expected purchases for the year and discuss discounting.
    • Typically initial discounts will be 3-5% off suggested retail price.
    • Once a history is in place, and the vendor is receiving regular orders, it may extend deeper discounts.

    Bulk purchases will receive more aggressive discounting of 5-15% off suggested retail price, depending on quantities.

    • Examine shipping options and costs to take advantage of bulk deliveries; in some cases vendors may waive shipping fees as an extension of the discounting.
    • If choosing end-of-line product, ensure appropriate quantity of a single model is available to efficiently roll out equipment.
    • Various pricing models can be used to obtain best price.

    Larger quantities rolled out over time will require commitments to the manufacturer to obtain deepest discounts.

    • Discuss all required services as part of negotiation to ensure there are no surprise charges.
    • Several pricing models can be used to obtain the best price.
      • Suggested retail price minus as much as 20%.
      • Cost plus 3% up to 10% or more.
      • Fixed price based on negotiating equipment availability with budget requirements.

    If sending out to bid, determine requirements and scoring criteria

    It’s nearly impossible to find two manufacturers with the exact same specifications, so comparisons between vendors is more art than science.

    New or upgraded components will be introduced into configurations when it makes the most sense in a production cycle. This creates a challenge in comparing products, especially in an RFP. The best way to handle this is to:

    • Define and document minimum technology requirements.
    • Define and document service needs.
    • Compare vendors to see if they’ve met the criteria or not; if yes, compare prices.
    • If the vendors have included additional offerings, see if they make sense for your organization. If they do, include that in the scoring. If not, exclude and score based on price.
    • Recognize that the complexity of the purchase will dictate the complexity of scoring.

    "The hardware is the least important part of the equation. What is important is the warranty, delivery, imaging, asset tagging, and if they cannot deliver all these aspects the hardware doesn’t matter." – Doug Stevens, Assistant Manager Contract Services, Toronto District School Board

    Document and analyze the hardware procurement workflow to streamline process

    The procurement process should balance the need to negotiate appropriate pricing with the need to quickly approve and fulfill requests. The process should include steps to follow for approving, ordering, and tracking equipment until it is ready for receipt.

    Within the process, it is particularly important to decide if this is where equipment is added into the database or if it will happen upon receipt.

    A poorly designed procurement workflow:

    • Includes many bottlenecks, stopping and starting points.
    • May impact project and service requests and requires unrealistic lead times.
    • May lead to lost productivity for users and lost credibility for the IT department.

    A well-designed hardware procurement workflow:

    • Provides reasonable lead times for project managers and service or hardware request fulfillment.
    • Provides predictability for technical resources to plan deployments.
    • Reduces bureaucracy and workload for following up on missing shipments.
    • Enables improved documentation of assets to start lifecycle management.

    Info-Tech Insight

    Where the Hardware Asset Manager is unable to affect procurement processes to reduce time to deliver, consider bringing inventory onsite or having your hardware vendor keep stock, ready to ship on demand. Projects, replacements, and new-user requests cannot be delayed in a service-focused IT organization due to bureaucratic processes.

    Document and analyze your procurement workflow to identify opportunities for improvement and communicate process

    Determine if you need one workflow for all equipment or multiples for small vs. large purchases.

    Occasionally large rollouts require significant changes from lower dollar purchases.

    Watch for:

    • Back and forth communications
    • Delays in approvals
    • Inability to get ETAs from vendors
    • Too many requests for quotes for small purchases
    • Entry into asset database

    This sample can be found in the HAM Process Workflows.

    The image shows a workflow, titled Procurement-Equipment-Small Quantity. On the left, the chart is separated into categories: IT Procurment; Tier 2 or Tier 3; IT Director; CIO.

    Design the process workflow for hardware procurement

    2.1.6 Illustrate procurement workflow with a tabletop exercise

    Participants

    • Asset Manager
    • Purchasing
    • Service Desk Manager
    • Operations (optional)
    • CFO or other management representative from Finance

    Document

    Document in the Standard Operating Procedures, Section 7: Procurement

    1. In a group, distribute sticky notes or cue cards.
    2. Designate a space on the table/whiteboard to plot the workflow.
    3. Determine which individuals are responsible for handling non-standard requests. Establish any exceptions that may apply to your defined hardware standard.
    4. Gather input from Finance on what the threshold will be for hardware purchases that will require further approval.
    5. Map the procurement process for a standard hardware purchase.
    6. If applicable, map the procurement process for a non-standard request separately.
    7. Evaluate the workflow to identify any areas of inefficiency and make any changes necessary to improve the process.
    8. Be sure to discuss and include:
      • All necessary approvals
      • Time required for standard equipment process
      • Time required for non-standard equipment process
      • How information will be transferred to ITAM database

    Document and share an organizational purchasing policy

    2.1.7 Build a purchasing policy

    A purchasing policy helps to establish company standards, guidelines, and procedures for the purchase of all information technology hardware, software, and computer-related components as well as the purchase of all technical services.

    The policy will ensure that all purchasing processes are consistent and in alignment with company strategy. The purchasing policy is key to ensuring that corporate purchases are effective and the best value for money is obtained.

    Implement a purchasing policy to prevent or reduce:

    • Costly corporate conflict of interest cases.
    • Unauthorized purchases of non-standard, difficult to support equipment.
    • Unauthorized purchases resulting in non-traceable equipment.
    • Budget overruns due to decentralized, equipment acquisition.

    Download Info-Tech’s Purchasing Policytemplate to build your own purchasing policy.

    Step 2.2: Receive and Deploy Hardware

    Phase 2: Procure & Receive

    2.1 Request & Procure

    2.2 Receive & Deploy

    This step will walk you through the following activities:

    2.2.1 Select appropriate asset tagging method

    2.2.2 Design workflow for receiving and inventorying equipment

    2.2.3 Document the deployment workflow(s)

    This step involves the following participants:

    • Asset Manager
    • Purchasing
    • Receiver (optional)
    • Service Desk Manager
    • Operations (optional)

    Step Outcomes:

    • Understanding of the pros and cons of various asset tagging methods
    • Defined asset tagging method, process, and location by equipment type
    • Identified equipment acceptance, testing, and return procedures
    • Documented equipment receiving and inventorying workflow
    • Documented deployment workflows for desktop hardware and large-scale deployments

    Cisco implemented automation to improve its inventory and deployment system

    CASE STUDY

    Industry Networking

    Source Cisco IT

    Challenge

    Although Cisco Systems had implemented a centralized procurement location for all PCs used in the company, inventory tracking had yet to be addressed.

    Inventory tracking was still a manual process. Given the volume of PCs that are purchased each year, this is an incredibly labor-intensive process.

    Sharing information with management and end users also required the generation of reports – another manual task.

    Solution

    The team at Cisco recognized that automation was the key component holding back the success of the inventory management program.

    Rolling out an automated process across multiple offices and groups, both nationally and internationally, was deemed too difficult to accomplish in the short amount of time needed, so Cisco elected to outsource its PC management needs to an experienced vendor.

    Results

    As a result of the PC management vendor’s industry experience, the implementation of automated tracking and management functions drastically improved the inventory management situation at Cisco.

    The vendor helped determine an ideal leasing set life of 30 months for PCs, while also managing installations, maintenance, and returns.

    Even though automation helped improve inventory and deployment practices, Cisco still needed to address another key facet of asset management: security.

    This case study continues in phase 3.

    An effective equipment intake process is critical to ensure product is correct, documented, and secured

    Examine your current process for receiving assets. Typical problems include:

    Receiving inventory at multiple locations can lead to inconsistent processes. This can make invoice reconciliation challenging and result in untracked or lost equipment and delays in deployment.

    Equipment not received and secured quickly. Idle equipment tends to go missing if left unsupervised for too long. Missed opportunities to manage returns where equipment is incorrect or defective.

    Disconnect between procurement and receiving where ETAs are unknown or incorrect. This can create an issue where no one is prepared for equipment arrival and is especially problematic on large orders.

    How do you solve these problems? Create a standardized workflow that outlines clear steps for asset receiving.

    A workflow will help to answer questions such as:

    • How do you deal with damaged shipments? Incorrect shipments?
    • Did you reach an agreement with the vendor to replace damaged/incorrect shipments within a certain timeframe?
    • When does the product get tagged and entered into the system as received?
    • What information needs to get captured on the asset tag?

    Standardize the process for receiving your hardware assets

    The first step in effective hardware asset intake is establishing proper procedures for receiving and handling of assets.

    Process: Start with information from the procurement process to determine what steps need to follow to receive into appropriate systems and what processes will enable tagging to happen as soon as possible.

    People: Ensure anyone who may impact this process is aware of the importance of documenting before deployment. Having everyone who may be handling equipment on board is key to success.

    Security: Equipment will be secured at the loading dock or reception. It will need to be secured as inventory and be secured if delivering directly to the bench for imaging. Ensure all receiving activities are done before equipment is deployed.

    Tools: A centralized ERP system may already provide a place to receive and reconcile with purchasing and invoicing, but there may still be a need to receive directly into the ITAM and/or CMDB database rather than importing directly from the ERP system.

    Tagging: A variety of methods can be used to tag equipment to assist with inventory. Consider the overall lifecycle management when determining which tagging methods are best.

    Info-Tech Insight

    Decentralized receiving doesn’t have to mean multiple processes. Take advantage of enterprise solutions that will centralize the data and ensure everyone follows the same processes unless there is an uncompromising and compelling logistical reason to deviate.

    Evaluate the pros and cons of different asset tagging methods

    Method Cost Strengths Weaknesses Recommendation
    RFID with barcoding – asset tag with both a barcode and RFID solution $$$$
    • Secure, fast, and robust
    • Track assets in real time
    • Quick and efficient
    • Most expensive option, requiring purchase of barcode scanner with RFID reader and software)
    • Does not work as well in an environment with less control over assets
    • Requires management of asset database
    • Best in a controlled environment with mature processes and requirement for secure assets
    RFID only – small chip with significant data capacity $$$
    • Track assets from remote locations
    • RFID can be read through boxes so you don’t have to unpack equipment
    • Scan multiple RFID-tagged hardware simultaneously
    • Large data capacity on small chip
    • Expensive, requiring purchase of RFID reading equipment and software
    • Ideal if your environment is spread over multiple locations
    Barcoding only – adding tags with unique barcodes $$
    • Reasonable security
    • Report inventory directly to database
    • Relatively low cost
    • Only read one at a time
    • Need to purchase barcode scanners and software
    • Can be labor intensive to deploy with manual scanning of individual assets
    • Less secure
    • Can’t hold as much data
    • Not as secure as barcodes with RFID but works for environments that are more widely distributed and less controlled

    Evaluate the pros and cons of different asset tagging methods

    Method Cost Strengths Weaknesses Recommendation
    QR codes – two-dimensional codes that can store text, binary, image, or URL data $$
    • Easily scannable from many angles
    • Save and print on labels
    • Can be read by barcode scanning apps or mobile phones
    • Can encode more data than barcodes
    • QR codes need to be large enough to be usable, which can be difficult with smaller IT assets
    • Scanning on mobile devices takes longer than scanning barcodes
    • Ideal if you need to include additional data and information in labels and want workers to use smartphones to scan labels
    Manual tags – tag each asset with your own internal labels and naming system $
    • Most affordable
    • Manual
    • Tags are not durable
    • Labor intensive and time consuming
    • Leaves room for error, misunderstanding, and process variances between locations
    • As this is the most time consuming and resource intensive with a low payoff, it is ideal for low maturity organizations looking for a low-cost option for tagging assets
    Asset serial numbers – tag assets using their serial number $
    • Less expensive
    • Unique serial numbers identified by vendor
    • Serial numbers have to be added to database manually, which is labor intensive and leaves room for error
    • Serial numbers can rub off over time
    • Hard to track down already existing assets
    • Doesn’t help track location of assets after deployment
    • Potential for duplicates
    • Inconsistent formats of serial numbers by manufacturers makes this method prone to error and not ideal for asset management

    Select the appropriate method for tagging and tracking your hardware assets

    2.2.1 Select asset tagging method

    Participants

    • Asset Manager
    • Purchasing
    • Service Desk Manager
    • Operations (optional)

    Document

    Document in the Standard Operating Procedures, Section 8

    1. Define your asset tagging method. For most organizations, asset tracking is done via barcoding or QR codes, either by using one method or a combination of the two. Other methods, including RFID, may be applicable based on cost or tracking complexity. Overall, barcodes embedded with RFID are the most robust and efficient method for asset tagging, but also the most expensive. Choose the best method for your organization, taking into account affordability, labor-intensiveness, data complexity needs, and ease of deployment.
    2. Define the process for tagging assets, including how soon they should receive the tag, whose responsibility it is, and whether the tag type varies depending on the asset type.
    3. Define the location of asset tags according to equipment type. Example:
    Asset Type Asset Tag Location
    PC desktop Right upper front corner
    Laptop Right corner closest to user when laptop is closed
    Server Right upper front corner
    Printer Right upper front corner
    Modems Top side, right corner

    Inspect and test equipment before accepting it into inventory to ensure it’s working according to specifications

    Upon receipt of procured hardware, validate the equipment before accepting it into inventory.

    1. Receive - Upon taking possession of the equipment, stage them for inspection before placing them into inventory or deploying for immediate use.
    2. Inspect - The inspection process should involve at minimum examining the products that have been delivered to determine conformance to purchase specifications.
    3. Test -Depending on the type and cost of hardware, some assets may benefit from additional testing to determine if they perform at a satisfactory level before being accepted.
    4. Accept - If the products conform to the requirements of the purchase order, acknowledge receipt so the supplier may be paid. Most shipments are automatically considered as accepted and approved for payment within a specific timeframe.

    Assign responsibility and accountability for inspection and acceptance of equipment, verifying the following:

    • The products conform to purchase order requirements.
    • The quantity ordered is the same as the quantity delivered.
    • There is no damage to equipment.
    • Delivery documentation is acceptable.
    • Products are operable and perform according to specifications.
    • If required, document an acceptance testing process as a separate procedure.

    Build the RMA procedure into the receiving process to handle receipt of defective equipment

    The return merchandise authorization (RMA) process should be a standard part of the receiving process to handle the return of defective materials to the vendor for either repair or replacement.

    If there is a standard process in place for all returns in the organization, you can follow the same process for returning hardware equipment:

    • Call the vendor to receive a unique RMA number that will be attached to the equipment to be returned, then follow manufacturer specifications for returning equipment within allowable timelines according to the contract where applicable.
    • Establish a lemon policy with vendors, allowing for full returns up to 30 days after equipment is deployed if the product proves defective after initial acceptance.

    Info-Tech Insight

    Make sure you’re well aware of the stipulations in your contract or purchase order. Sometimes acceptance is assumed after 60 days or less, and oftentimes the clock starts as soon as the equipment is shipped out rather than when it is received.

    Info-Tech Best Practice

    Keep in mind that the serial number on the received assed may not be the asset that ultimately ends up on the user’s desk if the RMA process is initiated. Record the serial number after the RMA process or add a correction process to the workflow to ensure the asset is properly accounted for.

    Determine what equipment should be stocked for quick deployment where demand is high or speed is crucial

    The most important feature of your receiving and inventory process should be categorization. A well-designed inventory system should reflect not only the type of asset, but also the usage level.

    A common technique employed by asset managers is to categorize your assets using an ABC analysis. Assets are classified as either A, B, or C items. The ratings are based on the following criteria:

    A

    A items have the highest usage. Typically, 10-20% of total assets in your inventory account for upwards of 70-80% of the total asset requests.

    A items should be tightly controlled with secure storage areas and policies. Avoiding stock depletion is a top priority.

    B

    B items are assets that have a moderate usage level, with around 30% of total assets accounting for 15-25% of total requests.

    B items must be monitored; B items can transition to A or C items, especially during cycles of heavier business activity.

    C

    C items are assets that have the lowest usage, with upwards of 50% of your total inventory accounting for just 5% of total asset requests.

    C items are reordered the least frequently, and present a low demand and high risk for excessive inventory (especially if they have a short lifecycle). Many organizations look to move towards an on-demand policy to mitigate risk.

    Info-Tech Insight

    Get your vendor to keep stock of your assets. If large quantities of a certain asset are required but you lack the space to securely store them onsite, ask your vendor to keep stock for you and release as you issue purchase orders. This speeds up delivery and delays warranty activation until the item is shipped. This does require an adherence to equipment standards and understanding of demand to be effective.

    Define the process for receiving equipment into inventory

    Define the following in your receiving process:

    • When will equipment be opened once delivered?
    • Who will open and validate equipment upon receipt?
    • How will discrepancies be resolved?
    • When will equipment be tagged and identified in the tracking tool?
    • When will equipment be locked in secure storage?
    • Where will equipment go if it needs to be immediately deployed?

    The image shows a workflow chart titled Receiving and Tagging. The process is split into two sections, labelled on the left as: Desktop Support Team and Procurement.

    Design the workflow for receiving and inventorying equipment

    2.2.2 Illustrate receiving workflow with a tabletop exercise

    Participants

    • Asset Manager
    • Purchasing
    • Service Desk Manager
    • Operations (optional)
    • CFO or other management representative from Finance

    Document

    Document in the Standard Operating Procedures, Section 8: Receiving and Equipment Inventory

    Option 1: Whiteboard

    1. Discuss the workflow and draw it on the whiteboard.
    2. Assess whether you are using the best workflow. Modify it if necessary.
    3. Use the sample workflow from this step as a guide if starting from scratch.
    4. Engage the team in refining the process workflow.
    5. Transfer data to Visio and add to the SOP.

    Option 2: Tabletop Exercise

    1. Distribute index cards to each member of the team.
    2. Have each person write a single task they perform on the index card. Be granular. Include the title or the name of the person responsible.
    3. Mark cards that are decision points. Use a card of a different color or use a marker to make a colored dot.
    4. Arrange the index cards in order, removing duplicates.
    5. Assess whether you are using the best workflow. Engage the team to refine it if necessary.
    6. Transfer data to Visio and add to the SOP.

    Improve device deployment by documenting software personas for each role

    • Improve the deployment process for new users by having a comprehensive list of software used by common roles within the organization. With large variations in roles, it may be impossible to build a complete list, but as you start to see patterns in requirements, you may find less distinct personas than anticipated.
    • Consider a survey to business units to determine what they need if this will solve some immediate problems. If this portion of the project will be deferred, use the data uncovered in the discovery process to identify which software is used by which roles.
    • Replacement equipment can have the software footprint created by what was actually utilized by the user, not necessarily what software was installed on the previous device.

    The image shows 4 bubbles, representing software usage. The ARC-GIS bubble is the largest, Auto CAD the second largest, and MS Office and Adobe CS equal in size.

    A software usage snapshot for an urban planner/engineer.

    • Once software needs are determined, use this information to review the appropriate device for each persona.
      • Ensure hardware is appropriate for the type of work the user does and supports required software.
      • If it is more appropriate for a user to have a tablet, ensure the software they use can be used on any device.
    • Review deployment methods to determine if there is any opportunity to improve the imaging or software deployment process with better tools or methodologies.
    • Document the device’s location if it will be static, or if the user may be more mobile, add location information for their primary location.
    • Think about the best place to document – if this information can be stored in Active Directory and imported to the ITAM database, you can update once and use in multiple applications. But this process is built into your add/move/change workflows.

    Maintain a lean library to simplify image management

    Simplify, simplify, simplify. Use a minimal number of desktop images and automate as much as you can.

    • Embrace minimalism. When it comes to managing your desktop image library, your ultimate goal should be to minimize the manual effort involved in provisioning new desktops.
    • Less is more. Try to maintain as few standard desktop images as possible and consider a thin gold image, which can be patched and updated on a regular basis. A thin image with efficient application deployment will improve the provisioning process.
    • Standardize and repeat. System provisioning should be a repeatable process. This means it is ripe for standardization and automation. Look at balancing the imaging process with software provisioning, using group policy and deployment tools to reduce time to provision and deliver equipment.
    • Outsource where appropriate. Imaging is one of the most employed services, where the image is built in-house and deployed by the hardware vendor. As a minimum, quarterly updates should still be provided to integrate the latest patches into the operating system.

    Document the process workflow for hardware deployment

    Define the process for deploying hardware to users.

    Include the following in your workflow:

    • How will equipment be configured and imaged before deployment?
    • Which images will be used for specific roles?
    • Which assets are assigned to specific roles?
    • How will the device status be changed in the ITAM tool once deployed?

    The image shows a workflow chart titled Hardware Deployment. It is divided into two categories, listed on the left: Desktop Support Team and Procurement.

    Large-scale deployments should be run as projects, benefitting from economies of scale in each step

    Large-scale desktop deployments or data center upgrades will likely be managed as projects.

    These projects should include project plans, including resources, timelines, and detailed procedures.

    Define the process for large-scale deployment if it will differ from the regular deployment process.

    The image is a graphic of a flowchart titled Deployment-Equipment-Large Quantity Rollout. It is divided into three categories, listed on the left: IT Procurement; Desktop Rollout Team; Asset Manager.

    Document the deployment workflow(s)

    2.2.3 Document deployment workflows for desktop and large-scale deployment

    Participants

    • Asset Manager
    • Purchasing
    • Service Desk Manager
    • Operations (optional)
    • CFO or other management representative from Finance

    Document

    Document in the Standard Operating Procedures, Section 9: Deployment

    Document each step in the system deployment process with notecards or on a whiteboard. Identify the challenges faced by your organization and strategize potential solutions.

    1. Outline each step in the process of desktop deployment. Be as granular as possible. On each card, describe the step as well as the individual responsible for it.
    2. When you are satisfied that each step is accurately captured, use a second color of notecard to document any challenges, inefficiencies, or pains associated with each step. Consider further documenting the time on each task.
    3. Examine each challenge or pain point. Discuss whether or not there is a clear solution to the problem. If yes, document the solution and amend the workflow. If not, engage in a broader discussion of possible solutions, taking into account people, processes, and available technology.
    4. Document separately the process for large-scale deployment if required.

    Look for opportunities to improve the request and deployment process with better communication and tools

    The biggest challenge in deploying equipment is meeting expectations of the business, and without cooperation from multiple departments, this becomes significantly more difficult.

    • Work with the procurement and the services team to ensure inventory is accessible, and regularly validate that inventory levels in the ITAM database are accurate.
    • Work with the HR department to predict (where possible) anticipated new hires. Plan for inventory ebbs and flows to match the hiring timelines where there are large variations.
    • If service catalogs will be made available for communicating options and SLAs for equipment purchases, work with the service catalog administrators to automate inventory checks and notifications. Work with the end-user device managers to set standards and reduce equipment variations to a manageable amount.
    • Where deployments are part of equipment refresh, ensure data is up to date for the services team to plan the project rollouts and know which software should be redeployed with the devices.
    • Infrastructure and security teams may have specific hardware assets relating to networking, data centers, and security, which may bypass the end-user device workflows but need to be tagged and entered into inventory early in the process. Work with these teams to have their equipment follow the same receiving and inventory processes. Deployment will vary based on equipment type and location.

    Automate hardware deployment where users are dispersed and deployment volume is high

    Self-serve kiosks (vending machines) can provide cost reductions in delivery of up to 25%. Organizations that have a high distribution rate are seeing reductions in cost of peripherals averaging 30-35% and a few extreme cases of closer to 85%.

    Benefits of using vending machines:

    • Secure equipment until deployed.
    • Equipment can be either purchased by credit card or linked to employee ID cards, enabling secure transactions and reporting.
    • Access rights can be controlled in real time, preventing terminated employees from accessing equipment or managing how many devices can be deployed to each user.
    • Vending machines can be managed through a cellular or wireless network.
    • Technology partners can be tasked with monitoring and refilling vending machines.
    • Employees are able to access technology wherever a vending machine can be located rather than needing to travel to the help desk.
    • Equipment loans and new employee packages can be managed through vending machines.

    Phase 2 Guided Implementation

    Call 1-888-670-8889 or email GuidedImplementations@InfoTech.com for more information.

    Complete these steps on your own or call us to complete a guided implementation. A guided implementation is a series of 2-3 advisory calls that help you execute each phase of a project. They are included in most advisory memberships.

    Guided Implementation 2: Request, Procure, Receive, and Deploy

    Proposed Time to Completion: 4 weeks

    Step 2.1: Request & Procure

    Start with an analyst kick-off call:

    • Define standard and non-standard hardware.
    • Weigh the pros and cons of leasing vs. buying.
    • Build the procurement process.

    Then complete these activities…

    • Define standard hardware requests.
    • Document standard hardware request procedure.
    • Document procurement workflow.
    • Build a purchasing policy.

    With these tools & templates:

    • Standard Operating Procedures
    • Non-Standard Hardware Request Form
    • Hardware Procurement Workflow
    • Purchasing Policy

    Step 2.2: Receive & Deploy

    Review findings with analyst:

    • Determine appropriate asset tagging method.
    • Define equipment receiving process.
    • Define equipment deployment process.

    Then complete these activities…

    • Select appropriate asset tagging method.
    • Design workflow for receiving and inventorying equipment.
    • Document the deployment workflow(s).

    With these tools & templates:

    • Standard Operating Procedures
    • Equipment Receiving & Tagging Workflow
    • Deployment Workflow

    Phase 2 Insight: Bridge the gap between IT and Finance to build a smoother request and procurement process through communication and routine reporting. If you’re unable to affect procurement processes to reduce time to deliver, consider bringing inventory onsite or having your hardware vendor keep stock, ready to ship on demand.

    If you want additional support, have our analysts guide you through this phase as part of an Info-Tech workshop

    Book a workshop with our Info-Tech analysts:

    • To accelerate this project, engage your IT team in an Info-Tech workshop with an Info-Tech analyst team.
    • Info-Tech analysts will join you and your team onsite at your location or welcome you to Info-Tech’s historic Toronto office to participate in an innovative onsite workshop.
    • Contact your account manager (www.infotech.com/account), or email Workshops@InfoTech.com for more information.

    The following are sample activities that will be conducted by Info-Tech analysts with your team:

    2.1.2 Define standard hardware requests

    Divide whiteboard into columns representing core business areas. Define core hardware assets for end users in each division along with optional hardware assets. Discuss optional assets to narrow and define standard equipment requests.

    2.2.1 Select appropriate method for tagging and tracking assets

    Discuss the various asset tagging methods and choose the tagging method that is most appropriate for your organization. Define the process for tagging assets and document the standard asset tag location according to equipment type.

    Phase 3

    Maintain and Dispose

    Implement Hardware Asset Management

    Cisco overcame organizational resistance to change to improve asset security

    CASE STUDY

    Industry Networking

    Source Cisco IT

    Challenge

    Cisco Systems had created a dynamic work environment that prized individuality. This environment created high employee satisfaction, but it also created a great deal of risk surrounding device security.

    Cisco lacked an asset security policy; there were no standards for employees to follow. This created a surplus of not only hardware, but software to support the variety of needs amongst various teams at Cisco.

    Solution

    The ITAM team at Cisco recognized that their largest problem was the lack of standardization with respect to PCs. Variance in cost, lifecycle, and software needs/compatibility were primary issues.

    Cisco introduced a PC leasing program with the help of a PC asset management vendor to correct these issues. The primary goal was to increase on-time returns of PCs. A set life of 30 months was defined by the vendor.

    Results

    Cisco engaged employees to help contribute to improving its asset management protocols, and the approach worked.

    On-time returns increased from 60% to 80%. Costs were reduced due to active tracking and disposal of any owned assets still present.

    A reduction in hardware and software platforms has cut costs and increased security thanks to improved tracking capabilities.

    This case study continues in phase 4

    Step 3.1: Manage, Maintain, and Secure Hardware Assets

    Phase 3: Maintain & Dispose

    3.1 Manage & Maintain

    3.2 Dispose or Redeploy

    This step will walk you through the following activities:

    3.1.1 Build a MAC policy and request form

    3.1.2 Build workflows to document user MAC processes

    3.1.3 Design process and policies for hardware maintenance, warranty, and support documentation handling

    3.1.4 Revise or create an asset security policy

    This step involves the following participants:

    • Asset Manager
    • Service Desk Manager
    • Operations (optional)
    • Security Department

    Step Outcomes

    • Understanding of inventory management process best practices
    • Templates for move/add/change request policy and form
    • Documented process workflows for the user move/add/change process
    • Process and policies for hardware maintenance, warranty, and support documentation handling
    • Defined policies for maintaining asset security

    Determine methods for performing inventory audits on equipment

    Auto-discovery

    • Auto-discovery tools will be crucial to the process of understanding what equipment is connected to the network and in use.
    • The core functionality of discovery tools is to scan the environment and collect configuration data from all connected assets, but most tools can also be used to collect usage data, network monitoring, and software asset management data including software distribution, compliance, and license information.
    • These tools may not connect to peripheral devices such as monitors and external drives, will not scan devices that are turned off or disconnected from the network, may not inventory remote users, and will rarely provide location information. This often results in a need to complete physical audits as well.

    Info-Tech Insight

    One of the most common mistakes we see when it comes to asset management is to assume that the discovery tool will discovery most or all of your inventory and do all the work. It is better to assume only 80-90% coverage by the discovery tool and build ownership records to uncover the unreportable assets that are not tied into the network.

    Physical audit

    • The physical audit can be greatly improved with barcode, RFID, or QR codes, allowing items to be scanned, records opened, then updated.
    • If not everything is tagged or entered into the ITAM database, then searching closets, cabinets, and desk drawers may be required to tag and enter those devices into the database.
    • Provide the inventory team with exact instructions on what needs to be collected, verified, and recorded. Depending on the experience and thoroughness of the team, spot checks early in the process may alleviate quality issues often discovered at the end of the inventory cycle.

    Determine requirements for performing inventory audits on equipment

    Conduct an annual hardware audit to ensure hardware is still assigned to the person and location identified in your ITAM system, and assess its condition.

    Perform a quarterly review of hardware stock levels in order to ensure all equipment is relevant and usable. The table below is an example of how to organize this information.

    Item Target Stock Levels Estimated $ Value
    Desktop computers
    Standard issue laptops
    Mice
    Keyboards
    Network cables
    Phones

    Info-Tech Insight

    Don’t forget about your remotely deployed assets. Think about how you plan to inventory remotely deployed equipment. Some tools will allow data collection through an agent that will talk to the server over the internet, and some will completely ignore those assets or provide a way to manually collect the data and email back to the asset manager. Mobile device management tools may also help with this inventory process. Determine what is most appropriate based on the volume of remote workers and devices.

    Build an inventory management process to maintain an accurate view of owned hardware assets

    • Your inventory should capture which assets are on hand, where they are located, and who owns them, at minimum. Maintaining an accurate, up-to-date view of owned hardware assets allows you to see at any time the actual state of the components that make up your infrastructure across the enterprise.
    • Automated inventory practices save time and effort from doing physical inventories and also reduce the interruption to business users while improving accuracy of data.
    • If you are just starting out, define the process for conducting an inventory of deployed assets, and then define the process for regular upkeep and audit of inventory data.

    Inventory Methods

    • Electronic – captures networked asset information only and can be deployed over the network with no deskside service interaction.
    • Physical – captures environmental detail and must be performed manually by a service technician with possible disruption to users.
    • Full inventory – both physical and electronic inventory of assets.

    Internal asset information to collect electronically

    • Hardware configuration
    • Installed software
    • Operating system
    • System BIOS
    • Network configuration
    • Network drive mappings
    • Printer setups
    • System variables

    External asset information that cannot be detected electronically

    • Assigned user
    • Associated assets
    • Asset/user location
    • Usage of asset
    • Asset tag number

    IMAC (Install, Move, Add, Change) services will form the bulk of asset management work while assets are deployed

    IMAC services are usually performed at a user’s deskside by a services technician and can include:

    • Installing new desktops or peripherals
    • Installing or modifying software
    • Physically moving an end user’s equipment
    • Upgrading or adding components to a desktop

    Specific activities may include:

    Changes

    • Add new user IDs
    • Manage IDs
    • Network changes
    • Run auto-discovery scan

    Moves

    • Perform new location site survey
    • Coordinate with facilities
    • Disconnect old equipment
    • Move to new location
    • Reconnect at new location
    • Test installed asset
    • Obtain customer acceptance
    • Close request

    Installs and Adds

    • Perform site survey
    • Perform final configuration
    • Coordinate with Facilities
    • Asset tagging
    • Transfer data from old desktop
    • Wipe old desktop hard drive
    • Test installed asset
    • Initiate auto-discovery scan
    • Obtain customer acceptance
    • Close request

    A strong IMAC request process will lessen the burden on IT asset managers

    • When assets are actively in use, Asset Managers must also participate in the IMAC (Install-Move-Add-Change) process and ensure that any changes to asset characteristics or locations are updated and tracked in the asset management tool and that the value and usefulness of the asset is monitored.
    • The IMAC process should not only be reactive in response to requests, but proactive to plan for moves and relocations during any organizational change events.

    Recommendations:

    Automate. Wherever possible, use tools to automate the IMAC process.

    E-forms, help desk, ticketing, or change management software can automate the request workflow by allowing the requestor to submit a request ticket that can then be automatically assigned to a designated team member according to the established chain of command. As work is completed, the ticket can be updated, and the requestor will be able to check the status of the work at any time.

    Communicate the length of any downtime associated with execution of the IMAC request to lessen the frustration and impatience among users.

    Involve HR. When it comes to adding or removing user accounts, HR can be a valuable resource. As most new employees should be hired through HR, work with them to improve the onboarding process with enough advanced notice to set up accounts and equipment. Role changes with access rights and software modifications can benefit from improved communications. Review the termination process as well, to secure data and equipment.

    Build a MAC request policy and form for end users

    A consistent Move, Add, Change (MAC) request process is essential for lessening the burden on the IT department. MAC requests are used to address any number of tasks, including:

    • Relocation of PCs and/or peripherals.
    • New account setup.
    • Hardware or software upgrades.
    • Equipment swaps or replacements.
    • User account/access changes.
    • Document generation.
    • User acceptance testing.
    • Vendor coordination.

    Create a request form.

    If you are not using help desk or other ticketing software, create a request template that must be submitted for each MAC. The request should include:

    • The name and department of the requester.
    • The date of the request.
    • Severity of the request. For example, severity can be graded on a score of high, medium, or low where high represents a mission-critical change that could compromise business continuity if not addressed immediately, and low represents a more cosmetic change that will not negatively affect operations. The severity of the request can be determined by the service-level agreement (SLA) associated with the service.
    • Date the request must be completed by. Or at least, what would be the ideal date for completion. This will vary greatly depending on the severity of the request. For example, deleting the access of a terminated employee would be very time sensitive.
    • Item or service to be moved, added, or changed. Include location, serial number, or other designated identifier where possible.
    • If the item or service is to be moved, indicated where it is being moved.
    • It is a good idea to include a comments section where the requester can add any additional questions or details.

    Use Info-Tech’s templates to build your MAC policy and request form

    3.1.1 Build a MAC policy and request form

    Desktop Move/Add/Change Policy

    This desktop move/add/change policy should be put in place to mitigate the risk associated with unauthorized changes, minimize disruption to the business, IT department, and end users, and maintain consistent expectations.

    Move, Add, Change Request Form

    Help end users navigate the move/add/change process. Use the Move/Add/Change Request Form to increase efficiency and organization for MAC requests.

    Document the process for user equipment moves

    Include the following in your process documentation:

    • How and when will any changes to user or location information be made in the ITAM tool?
    • Will any changes in AD automatically update in the ITAM tool?
    • How should requests for equipment moves or changes be made?
    • How will resources be scheduled?

    The image shows a flowchart titled SErvice Request - User Moves. The chart of processes is split into three categories, listed on the left side of the chart: User Manager; IT Coordinator; and Tier 2 & Facilities.

    Build workflows to document user MAC processes

    3.1.2 Build MAC process workflows

    Participants

    • Asset Manager
    • Service Desk Manager
    • Operations (optional)

    Document

    Document in the Standard Operating Procedures, Section 10: Equipment Install, Adds, Moves, and Changes

    Document each step in the system deployment process using notecards or on a whiteboard. Identify the challenges faced by your organization and strategize potential solutions.

    1. Outline each step in the process of desktop deployment. Be as granular as possible. On each card, describe the step as well as the individual responsible for each step.
    2. When you are satisfied that each step is accurately captured, use a second color of notecard to document any challenges, inefficiencies, or pains associated with each step. Consider further documenting the time on each task.
    3. Examine each challenge or pain point. Discuss whether or not there is a clear solution to the problem. If so, document the solution and amend the workflow. If not, engage in a broader discussion of possible solutions, taking into account people, processes, and available technology.
    4. Document separately the process for large-scale deployment if required.

    Define a policy to ensure effective maintenance of hardware assets

    Effective maintenance and support of assets provides longer life, higher employee productivity, and increased user satisfaction.

    • Your asset management documentation and database should store equipment maintenance contract information so that it can be consulted whenever hardware service is required.
    • Record who to contact as well as how, warranty information, and any SLAs that are associated with the maintenance agreement.
    • Record all maintenance that hardware equipment receives, which will be valuable for evaluating asset and supplier performance.
    • In most cases, the Service Desk should be the central point of contact for maintenance calls to all suppliers.

    Sample equipment maintenance policy terms:

    • Maintenance and support arrangements are required for all standard and non-standard hardware.
    • All onsite hardware should be covered by onsite warranty agreements with appropriate response times to meet business continuity needs.
    • Defective items under warranty should be repaired in a timely fashion.
    • Service, maintenance, and support shall be managed through the help desk ticketing system.

    Design process and policies for hardware maintenance, warranty, and support documentation handling

    3.1.3 Design process for hardware maintenance

    Participants

    • Asset Manager
    • Purchasing
    • Service Desk Manager
    • Security
    • Operations (optional)

    Document

    Document in the Standard Operating Procedures, Section 10

    1. Discuss and document the policy for hardware maintenance, warranty, and support.
    2. Key outcomes should include:
    • Who signs off on policies?
    • What is the timeline for documentation review?
    • Where are warranty and maintenance documents stored?
    • How will equipment be assessed for condition during audits?
    • How often will deployed equipment be reimaged?
    • How will equipment repair needs be requested?
    • How will repairs for equipment outside warranty be handled?
  • Document in the Standard Operating Procedure.
  • Use your HAM program to improve security and meet regulatory requirements

    ITAM complements and strengthens security tools and processes, improving the company’s ability to protect its data and systems and reduce operational risk.

    It’s estimated that businesses worldwide lose more than $221 billion per year as a result of security breaches. HAM is one important factor in securing data, equipment investment, and meeting certain regulatory requirements.

    How does HAM help keep your organization secure?

    • Educating users on best practices for securing their devices, and providing physical security such as cable locks and tracking mechanisms.
    • Best practices for reporting lost or stolen equipment for quickly removing access and remotely wiping devices.
    • Accurate location and disposal records will enable accurate reporting for HIPAA and PCI DSS audits where movement of media or hardware containing data is a requirement. Best practices for disposal will include properly wiping drives, recording information, and ensuring equipment is disposed of according to environmental regulations.
    • Secure access to data through end-user mobile devices. Use accurate records and MDM tools to securely track, remove access, and wipe mobile devices if compromised.
    • Encrypt devices that may be difficult to track such as USB drives or secure ports to prevent data from being copied to external drives.
    • Managed hardware allows software to be managed and patched on a regular basis.

    Best Practices

    1. Educate end users about traveling with equipment. Phones and laptops are regularly stolen from cars; tablets and phones are left on planes. Encourage users to consider how they store equipment on the way home from work.
    2. Cable locks used at unsecured offsite or onsite work areas should be supplied to employees.
    3. Equipment stored in IT must be secured at all times.

    Implement mobile device management (MDM) solutions

    Organizations with a formal mobile management strategy have fewer problems with their mobile devices.

    Develop a secure MDM to:

    • Provide connection and device support when the device is fully subsidized by the organization to increase device control.
    • Have loaner devices for when traveling to limit device theft or data loss.
    • Personal devices not managed by MDM should be limited to internet access on a guest network.
    • Limit personal device access to only internet access or a limited zone for data access and a subset of applications.
    • Advanced MDM platforms provide additional capabilities including containerization.

    The benefits of a deployed MDM solution:

    • Central management of a variety of devices and platforms is the most important advantage of MDM. Administrators can gain visibility into device status and health, set policies to groups of users, and control who has access to what.
    • Security features such as enforcing passcodes and remote wipe are also essential, given the increased risk of mobile devices.
      • Remote wipe should be able to wipe either the whole device or just selected areas.
    • Separation of personal data is becoming increasingly important as BYOD becomes the norm. This is a feature that vendors are approaching radically differently.
    • Device lock: Be able to lock the device itself, its container, or its SIM. Even if the SIM is replaced, the device should still remain locked. Consider remote locking a device if retrieval is possible.

    Mobile device management is constantly evolving to incorporate new features and expand to new control areas. This is a high-growth area that warrants constant up-to-date knowledge on the latest developments.

    What can be packed into an MDM can vary and be customized in many forms for what your organization needs.

    Secure endpoint devices to protect the data you cannot control

    Endpoint Encryption

    Endpoints Average None
    Desktop 73% 4%
    Laptops 65% 9%
    Smartphones 27% 28%
    Netbooks 26% 48%
    Tablets 16% 59%
    Grand average 41%

    Benefits from endpoint encryption:

    • Reduced risk associated with mobile workers.
    • Enabled sharing of data in secured workspace.
    • Enhanced end-user accountability.
    • Reduced number of data breach incidents.
    • Reduced number of regulatory violations.

    Ways to reduce endpoint encryption costs:

    • Use multiple vendors (multiple platforms): 33%
    • Use a single vendor (one platform): 40%
    • Use a single management console: 22%
    • Outsource to managed service provider: 26%
    • Permit user self-recovery: 26%

    Remote Wiping

    • If all else fails, a device can always be erased of all its data, protecting sensitive data that may have been on it.
    • Selective wipe takes it a step further by erasing only sensitive data.

    Selective wipe is not perfect.

    It is nearly impossible to keep the types of data separate, even with a sandbox approach. Selective wipe will miss some corporate data, and even a full remote wipe can only catch some of users’ increasingly widely distributed data.

    Selective wipe can erase:

    • Corporate profiles, email, and network settings.
    • Data within a corporate container or other sandbox.
    • Apps deployed across the enterprise.

    Know when to perform a remote wipe.

    Not every violation of policy warrants a wipe. Playing Candy Crush during work hours probably does not warrant a wipe, but jail breaking or removing a master data management client can open up security holes that do warrant a wipe.

    Design an effective asset security policy to protect the business

    Data security is not simply restricted to compromised software. In fact, 70% of all data breaches in the healthcare industry since 2010 are due to device theft or loss, not hacking. (California Data Breach Report – October, 2014) ITAM is not just about tracking a device, it is also about tracking the data on the device.

    Organizations often struggle with the following with respect to IT asset security:

    • IT hardware asset removal control.
    • Personal IT hardware assets (BYOD).
    • Data removal from IT hardware assets.
    • Inventory control with respect to leased hardware and software.
    • Unused software.
    • Repetitive versions of software.
    • Unauthorized software.

    Your security policy should seek to protect IT hardware and software that:

    • Have value to the business.
    • Require ongoing maintenance and support.
    • Create potential risk in terms of financial loss, data loss, or exposure.

    These assets should be documented and controlled in order to meet security requirements.

    The asset security policy should encompass the following:

    • Involved parties.
    • Hardware removal policy/documentation procedure.
    • End-user asset security responsibilities.
    • Theft/loss reporting procedure.
    • BYOD standards, procedures, and documentation requirements.
    • Data removal.
    • Software usage.
    • Software installation.

    Info-Tech Insight

    Hardware can be pricey; data is priceless. The cost of losing a device is minimal compared to the cost of losing data contained on a device.

    Revise or create an asset security policy

    3.1.4 Develop IT asset security policy

    Participants

    • CIO or IT Director
    • Asset Manager
    • Service Desk Manager
    • Security
    • Operations (optional)

    Document

    Document in the Asset Security Policy.

    1. Identify asset security challenges within your organization. Record them in a table like the one below.
    Challenge Current Security Risk Target Policy
    Hardware removal Secure access and storage, data loss Designated and secure storage area
    BYOD No BYOD policy in place N/A → phasing out BYOD as an option
    Hardware data removal Secure data disposal Data disposal, disposal vendor
    Unused software Lack of support/patching makes software vulnerable Discovery and retirement of unused software
    Unauthorized software Harder to track, less secure Stricter stance on pirated software
    1. Brainstorm the reasons for why these challenges exist.
    2. Identify target policy details that pertain to each challenge. Record the outcomes in section(s) 5.1, 5.2, or 5.3 of the Asset Security Policy.

    Poor asset security and data protection had costly consequences for UK Ministry of Justice

    CASE STUDY

    Industry Legal

    Source ICO

    Challenge

    The Ministry of Justice (MoJ) in the UK had a security problem: hard drives that contained sensitive prisoner data were unencrypted and largely unprotected for theft.

    These hard drives contained information related to health, history of drug use, and past links to organized crime.

    After two separate incidents of hard drive theft that resulted in data breaches, the Information Commissioner’s Office (ICO), stepped in.

    Solution

    It was determined that after the first hard drive theft in October 2011, replacement hard drives with encryption software were provisioned to prisons managed by the MoJ.

    Unfortunately, the IT security personnel employed by the MoJ were unaware that the encryption software required manual activation.

    When the second hard drive theft occurred, the digital encryption could not act as a backup to poor physical security (the hard drive was not secured in a locker as per protocol).

    Results

    The perpetrators were never found and the stolen hard drives were never recovered.

    As a result of the two data breaches, the MoJ had to implement costly security upgrades to its data protection system.

    The ICO fined the MoJ £180,000 for its repeated security breaches. This costly fine could have been avoided if more diligence was present in the MoJ’s asset management program.

    Step 3.2: Dispose or Redeploy Assets

    3.1 Manage & Maintain

    3.2 Dispose or Redeploy

    This step will walk you through the following activities:

    3.2.1 Identify challenges with IT asset recovery and disposal

    3.2.2 Design hardware asset recovery and disposal workflows

    3.2.3 Build a hardware asset disposition policy

    This step involves the following participants:

    • Infrastructure Director/Manager
    • Asset Manager
    • Service Desk Manager
    • Operations (optional)

    Step Outcomes:

    • Defined process to determine when to redeploy vs. dispose of hardware assets
    • Process for recovering and redeploying hardware equipment
    • Process for safely disposing of assets that cannot be redeployed
    • Comprehensive asset disposition policy

    Balance the effort to roll out new equipment against the cost to maintain equipment when building your lifecycle strategy

    The image shows two line graphs. The graph on the left is titled: Desktop Refresh Rate by Company Size (based on Revenue). The graph on the right is titled: Laptop Refresh Rate by Company Size (based on Revenue). Each graph has four lines, defined by a legend in the centre of the image: yellow is small ($25mm); dark blue is Mid ($25-500MM); light blue is large ( data-verified=$500MM); and orange is Overall.">

    (Info-Tech Research Group; N=96)

    Determining the optimal length of time to continue to use equipment will depend on use case and equipment type

    Budget profiles Refresh methods

    Stretched

    Average equipment age: 7+ years

    To save money, some organizations will take a cascading approach, using the most powerful machines for engineers or scientists to ensure processing power, video requirements and drives will meet the needs of their applications and storage needs; then passing systems down to departments who will require standard-use machines. The oldest and least powerful machines are either used as terminals or disposed.

    Generous

    Average equipment age: 3 years

    Organizations that do not want to risk user dissatisfaction or potential compatibility or reliability issues will take a more aggressive replacement approach. These organizations often have less people assigned to end-user device maintenance and will not repair equipment outside of warranty. There is little variation in processing power among devices, with major differences determined by mobility and operating system.

    Cautious

    Average equipment age: 4 to 5 years

    Organizations that fit between the other two profiles will look to stretch the budget beyond warranty years, but will keep a close eye on maintenance requirements. Repairs needed outside of warranty will require an eye to costs, efforts, and subsequent administrative work of loaning equipment to keep the end user productive while waiting on service.

    Recommendations to keep users happy and equipment in prime form is to check condition at the 2-3 year mark, reimage at least once to improve performance, and have backup machines, if equipment starts to become problematic.

    Build a process to determine when and how to redeploy or dispose of hardware assets at end of use

    • When equipment is no longer needed for the function or individual to whom it was assigned, the Hardware Asset Manager needs to use data to ensure the right decision is made as to what to do with the asset.
    • End of use involves evaluating options for either continuing to use the equipment in another capacity or by another individual or determining that the asset has no remaining value to the organization in any capacity and it is time to retire it.
    • If the asset is retired, it may still have capacity for continued use outside of the organization or it may be disposed.

    Redeployment

    • Deliver the asset to a new user if it is no longer needed by the original user but still has value and usability.
    • Redeployment saves money and prevents unnecessary purchases.
    • Common when employees leave the company or a merge or acquisition changes the asset pool.

    VS.

    Disposal

    • When an asset is no longer of use to the organization, it may be disposed of.
    • Need to consider potential financial and public relations considerations if disposal is not done according to environmental legislation.
    • Need to ensure proper documentation and data removal is built into disposition policy.

    Use persistent documentation and communication to improve hardware disposal and recovery

    Warning! Poor hardware disposal and recovery practices can be caused by the following:

    1. Your IT team is too busy and stretched thin. Data disposal is one of many services your IT team is likely to have to deal with, but this service requires undivided attention. By standardizing hardware refreshes, you can instill more predictability with your hardware life cycles and better manage disposal.
    2. Poor inventory management. Outdated data and poor tracking practices can result in lost assets during the disposal phase. It only takes a single lost asset to cause a disastrous data breach in your supply chain.
    3. Obliviousness to disposal regulations. Electronic disposal and electronically stored data are governed by strict regulation.

    How do you improve your hardware disposal and recovery process?

    • A specific, controlled process needs to be in place to wipe all equipment and verify that it’s been wiped properly. Otherwise, companies will continue to spend money to protect data while equipment is in use, but overlook the dangerous implications of careless IT asset disposal. Create a detailed documentation process to track your assets every step of the way to ensure that data and applications are properly disposed of. Detailed documentation can also help bolster sustainability reporting for organizations wishing to track such data.
    • Better communication should be required. Most decommissioning or refresh processes use multiple partners for manufacturing, warehousing, data destruction, product resale, and logistics. Setting up and vetting these networks can take years, and even then, managing them can be like playing a game of telephone; transparency is key.

    Address three core challenges of asset disposal and recovery

    Asset Disposal

    Data Security

    Sixty-five percent of organizations cite data security as their top concern. Many data breaches are a result of hardware theft or poor data destruction practices.

    Choosing a reputable IT disposal company or data removal software is crucial to ensuring data security with asset disposal.

    Environmental

    Electronics contain harmful heavy metals such as mercury, arsenic, and cadmium.

    Disposal of e-waste is heavily regulated, and improper disposal can result in hefty fines and bad publicity for organizations.

    Residual value

    Many obsolete IT assets are simply confined to storage at their end of life.

    This often imposes additional costs with maintenance or storage fees and leaves a lot of value on the table through assets that could be sold or re-purposed within the organization.

    Identify challenges with IT asset recovery and disposal with a triple bottom line scorecard

    3.2.1 Identify challenges with IT asset recovery and disposal

    Participants

    • Infrastructure Director/Manager
    • Asset Manager
    • Service Desk Manager
    • Operations (optional)
    1. Divide the whiteboard into three boxes: Social, Economic, and Environmental.
    2. Divide each box into columns like the one shown below:
    Economic
    Challenge Objectives Targets Initiatives
    No data capture during disposal Develop reporting standards 80% disposed assets recorded Work with Finance to develop reporting procedure
    Idle assets Find resale market/dispose of idle assets 50% of idle assets disposed of within the year Locate resale vendor and disposal service
    1. Ask participants to list challenges associated with each area.
    2. Once challenges facing recovery and disposal have been exhausted from the group, assign a significance of 1-5 (1 being the lowest and 5 being the highest) to each challenge.
    3. Discuss the most significant challenges and how they might be addressed through the next steps of building recovery & disposal processes.

    Build a process for recovery and redeployment of hardware

    • Having hardware standards in place makes redeploying easier by creating a larger pool of possible users for a standardized asset.
    • Most redeployment activities will be carried out by the Help Desk as a service request ticket, so it is important to have clear communication and guidelines with the Help Desk as to which tasks need to be carried out as part of the request.

    Ensure the following are addressed:

    • Where will equipment be stored before being redeployed?
    • Will shipping be required and are shipping costs factored into analysis?
    • Ensure equipment is cleaned before it is redeployed.
    • Do repairs and reconfigurations need to be made?
    • How will software be removed and licenses harvested and reported to Software Asset Manager?
    • How will data be securely wiped and protected?

    The image shows a work process in flowchart format titled Equipment Recovery. The chart is divided into two sections, listed on the left: Business Manager/HR and Desktop Support Team.

    Define the process for safely disposing of assets that cannot be redeployed

    Asset Disposal Checklist

    1. Review the data stored on the device.
    2. Determine if there has been any sensitive or confidential information stored.
    3. Remove all sensitive/confidential information.
    4. Determine if software licenses are transferable.
    5. Remove any non- transferable software prior to reassignment.
    6. Update the department’s inventory record to indicate new individual assigned custody.
    7. In the event of a transfer to another department, remove data and licensed software.
    8. If sensitive data has been stored, physically destroy the storage device.
    • Define the process for retiring and disposing of equipment that has reached replacement age or no longer meets minimum conditions or standards.
    • Clearly define the steps that need to be taken both before and after the involvement of an ITAD partner.

    The image shows a flowchart titled Equipment Disposal. It is divided into two sections, labelled on the left as: Desktop Support Team and Asset Manager.

    Design hardware asset recovery and disposal workflows

    3.2.2 Design hardware asset recovery and disposal policies and workflows

    Participants

    • Infrastructure Director/Manager
    • Asset Manager
    • Service Desk Manager
    • Operations (optional)

    Document

    Document in the Standard Operating Procedures, Sections 11 and 12

    Document each step in the recovery and disposal process in two separate workflows using notecards or on a whiteboard. Identify the challenges faced by your organization and strategize potential solutions.

    1. Keeping in mind current challenges around hardware asset recovery and disposal, design the target state for both the asset recovery and disposal processes.
    2. Outline each step of the process and be as granular as possible.
    3. When you are satisfied that each step is accurately captured, use a second color of notecard to document any challenges, inefficiencies, or pains associated with each step. Consider further documenting the time on each task.
    4. Examine each challenge or pain point. Discuss whether or not there is a clear solution to the problem. If so, document the solution and amend the workflow. If not, engage in a broader discussion of possible solutions, taking into account people, processes, and available technology.
    5. Review the checklists on the previous slides to ensure all critical tasks are accounted for in your process workflows.

    Add equipment disposition to asset lifecycle decisions to meet environmental regulations and mitigate risk

    Although traditionally an afterthought in asset management, IT asset disposition (ITAD) needs to be front and center. Increase focus on data security and concern surrounding environmental sustainability and develop an awareness of the cost efficiencies possible through best-practices disposition.

    Optimized ITAD solutions:

    1. Protect sensitive or valuable data
    2. Support sustainability
    3. Focus on asset value recovery

    Info-Tech Insight

    A well-thought-out asset management program mitigates risk and is typically less costly than dealing with a large-scale data loss incident or an inappropriate disposal suit. Also, it protects your company’s reputation – which is difficult to put a price on.

    Partner with an ITAD vendor to support your disposition strategy

    Maximizing returns on assets requires knowledge and skills in asset valuation, upgrading to optimize market return, supply chain management, and packaging and shipping. It’s unlikely that the return will be adequate to justify that level of investment, so partnering with a full-service ITAD vendor is a no-brainer.

    • An ITAD vendor knows the repurpose and resale space better than your organization. They know the industry and have access to more potential buyers.
    • ITAD vendors can help your organization navigate costly environmental regulations for improper disposal of IT assets.

    Disposal doesn’t mean your equipment has to go to waste.

    Additionally, your ITAD vendor can assist with a large donation of hardware to a charitable organization or a school.

    Donating equipment to schools or non-profits may provide charitable receipts that can be used as taxable benefits.

    Before donating:

    • Ensure equipment is needed and useful to the organization.
    • Be prepared for an appraisal requirement. Receipts can only be issued for fair market value.
    • Prevent compromised data by thoroughly wiping or completely replacing drives.
    • Ensure official transfer of ownership to prevent liability if improper disposal practices follow.

    Info-Tech Insight

    Government assistance grants may be available to help keep your organization’s hardware up to date, thereby providing incentives to upgrade equipment while older equipment still has a useful life.

    Protect the organization by sufficiently researching potential ITAD partners

    Research ITAD vendors as diligently as you would primary hardware vendors.

    Failure to thoroughly investigate a vendor could result in a massive data breach, fines for disposal standards violations, or a poor resale price for your disposed assets. Evaluate vendors using questions such as the following:

    • Are you a full-service vendor or are you connected to a wholesaler?
    • Who are your collectors and processors?
    • How do you handle data wiping? If you erase the data, how many passes do you perform?
    • What do you do with the e-waste? How much is reused? How much is recycled?
    • Do you have errors and omissions insurance in case data is compromised?
    • How much will it cost to recycle or dispose of worthless equipment?
    • How much will I receive for assets that still have useful life?

    ITAD vendors that focus on recycling will bundle assets to ship to an e-waste plant – leaving money on the table.

    ITAD vendors with a focus on reuse will individually package salable assets for resale – which will yield top dollars.

    Info-Tech Insight

    To judge the success of a HAM overhaul, you need to establish a baseline with which to compare final results. Be sure to take HAM “snapshots” before ITAD partnering so it’s easy to illustrate the savings later.

    Work with ITAD partner or equipment supplier to determine most cost-effective method and appropriate time for disposal

    2-4 Two-to-four year hardware refresh cycle

    • Consider selling equipment to an ITAD partner who specializes in sales of refurbished equipment.
    • Consider donating equipment to schools or non-profits, possibly using an ITAD partner who specializes in refurbishing equipment and managing the donation process.

    5-7 Five-to-seven year hardware refresh cycle

    • At this stage equipment may still have a viable life, but would not be appropriate for school or non-profit donations, due to a potentially shorter lifespan. Consider selling equipment to an ITAD partner who has customers interested in older, refurbished equipment.

    7+ Seven or more years hardware refresh cycle

    • If keeping computers until they reach end of life, harvest parts for replacement on existing machines and budget for disposal fees.
    • Ask new computer supplier about disposal services or seek out ITAD partner who will disassemble and dispose of equipment in an environmentally responsible manner.

    Info-Tech Insight

    • In all cases, ensure hard drives are cleansed of data with no option for data recovery. Many ITAD partners will provide a drive erasure at DoD levels as part of their disposal service.
    • Many ITAD partners will provide analysts to help determine the most advantageous time to refresh.

    Ensure data security and compliance by engaging in reliable data wiping before disposition

    Failure to properly dispose of data can not only result in costly data breaches, but also fines and other regulatory repercussions. Choosing an ITAD vendor or a vendor that specializes in data erasure is crucial. Depending on your needs, there are a variety of data wiping methods available.

    Certified data erasure is the only method that leaves the asset’s hard drive intact for resale or donation. Three swipes is the bare minimum, but seven is recommended for more sensitive data (and required by the US Department of Defense). Data erasure applications may be destructive or non-destructive – both methods overwrite data to make it irretrievable.

    Physical destruction must be done thoroughly, and rigorous testing must be done to verify data irretrievability. Methods such as hand drilling are proven to be unreliable.

    Degaussing uses high-powered magnets to erase hard drives and makes them unusable. This is the most expensive option; degaussing devices can be purchased or rented.

    Info-Tech Best Practice

    Data wiping can be done onsite or can be contracted to an ITAD partner. Using an ITAD partner can ensure greater security at a more affordable price.

    Make data security a primary driver of asset disposition practices

    It is estimated that 10-15% of data loss cases result from insecure asset disposal. Protect yourself by following some simple disposition rules.

    1. Reconcile your data onsite
    • Verify that bills of landing and inventory records match before assets leave. Otherwise, you must take the receiver’s word on shipment contents.
  • Wipe data at least once onsite
    • Do at least one in-house data wipe before the assets leave the site for greater data security.
  • Transport promptly after data wiping
    • Prompt shipment will minimize involvement with the assets, and therefore, cost. Also, the chance of missing assets will drop dramatically.
  • Avoid third-party transport services
    • Reputable ITAD companies maintain strict chain of custody control over assets. Using a third party introduces unnecessary risk.
  • Keep detailed disposition records
    • Records will protect you in the event of an audit, a data loss incident, or an environmental degradation claim. They could save you millions.
  • Wipe all data-carrying items
    • Don’t forget cell phones, fax machines, USB drives, scanners, and printers – they can carry sensitive information that can put the organization at risk.
  • Only partner with insured ITAD vendors
    • You are never completely out of danger with regards to liability, but partnering with an insured vendor is potent risk mitigation.
  • Work these rules into your disposition policy to mitigate data loss risk.

    Support your HAM efforts with a comprehensive disposition policy

    3.2.3 Build a Hardware Asset Disposition Policy

    Implementation of a HAM program is a waste of time if you aren’t going to maintain it. Maintenance requires the implementation of detailed policies, training, and an ongoing commitment to proper management.

    Use Info-Tech’s Hardware Asset Disposition Policy to:

    1. Establish and define clear standards, procedures, and restrictions surrounding disposition.
    2. Ensure continual compliance with applicable data security and environmental legislation.
    3. Assign specific responsibilities to individuals or groups to ensure ongoing adherence to policy standards and that costs or benefits are in line with expectations.

    Phase 3 Guided Implementation

    Call 1-888-670-8889 or email GuidedImplementations@InfoTech.com for more information.

    Complete these steps on your own or call us to complete a guided implementation. A guided implementation is a series of 2-3 advisory calls that help you execute each phase of a project. They are included in most advisory memberships.

    Guided Implementation 3: Maintain & Dispose

    Proposed Time to Completion: 4 weeks

    Start with an analyst kick-off call:

    • Discuss inventory management best practices.
    • Build process for moves, adds, and changes.
    • Build process for hardware maintenance.
    • Define policies for maintaining asset security.

    Then complete these activities…

    • Build a MAC policy and request form.
    • Build workflows to document user MAC processes.
    • Design processes and policies for hardware maintenance, warranty, and support documentation handling.
    • Build an asset security policy.

    With these tools & templates:

    • Standard Operating Procedures
    • Asset Security Policy

    Step 3.2: Dispose or Redeploy Assets

    Review findings with analyst:

    • Discuss when to dispose vs. redeploy assets.
    • Build process for redeploying vs. disposing of assets.
    • Review ITAD vendors.

    Then complete these activities…

    • Identify challenges with IT asset recovery and disposal.
    • Design hardware asset recovery and disposal workflows.
    • Build a hardware asset disposition policy.

    With these tools & templates:

    • Standard Operating Procedures
    • Asset Recovery Workflow
    • Asset Disposal Workflow
    • Hardware Asset Disposition Policy

    Phase 3 Insight: Not all assets are created equal. Taking a blanket approach to asset maintenance and security is time consuming and costly. Focus on the high-cost, high-use, and data-sensitive assets first.

    If you want additional support, have our analysts guide you through this phase as part of an Info-Tech workshop

    Book a workshop with our Info-Tech analysts:

    • To accelerate this project, engage your IT team in an Info-Tech workshop with an Info-Tech analyst team.
    • Info-Tech analysts will join you and your team onsite at your location or welcome you to Info-Tech’s historic Toronto office to participate in an innovative onsite workshop.
    • Contact your account manager (www.infotech.com/account), or email Workshops@InfoTech.com for more information.

    The following are sample activities that will be conducted by Info-Tech analysts with your team:

    3.1.4 Revise or create an asset security policy

    Discuss asset security challenges within the organization; brainstorm reasons the challenges exist and process changes to address them. Document a new asset security policy.

    3.2.2 Design hardware asset recovery and disposal workflows

    Document each step in the hardware asset recovery and disposal process, including all decision points. Examine challenges and amend the workflow to address them.

    Phase 4

    Plan Budget Process and Build Roadmap

    Implement Hardware Asset Management

    Cisco deployed an enterprise-wide re-education program to implement asset management

    CASE STUDY

    Industry Networking

    Source Cisco IT

    Challenge

    Even though Cisco Systems had designed a comprehensive asset management program, implementing it across the enterprise was another story.

    An effective solution, complete with a process that could be adopted by everyone within the organization, would require extensive internal promotion of cost savings, efficiencies, and other benefits to the enterprise and end users.

    Cisco’s asset management problem was as much a cultural challenge as it was a process challenge.

    Solution

    The ITAM team at Cisco began discussions with departments that had been tracking and managing their own assets.

    These sessions were used as an educational tool, but also as opportunities to gather internal best practices to deploy across the enterprise.

    Eventually, Cisco introduced weekly meetings with global representation to encourage company-wide communication and collaboration.

    Results

    By establishing a process for managing PC assets, we have cut our hardware costs in half.” – Mark Edmonson, Manager – IT Services Expenses

    Cisco reports that although change was difficult to adopt, end-user satisfaction has never been higher. The centralized asset management approach has resulted in better contract negotiations through better data access.

    A reduced number of hardware and software platforms has streamlined tracking and support, and will only drive down costs as time goes on.

    Step 4.1: Plan Hardware Asset Budget

    Phase 4: Plan Budget & Build Roadmap

    4.1 Plan Budget

    4.2 Communicate & Build Roadmap

    This step will walk you through the following activities:

    4.1 Use Info-Tech’s HAM Budgeting Tool to plan your hardware asset budget

    This step involves the following participants:

    • IT Director
    • Asset Manager
    • Finance Department

    Step Outcomes

    • Know where to find data to budget for hardware needs accurately
    • Learn how to manage a hardware budget
    • Plan hardware asset budget with a budgeting tool

    Gain control of the budget to increase the success of HAM

    A sophisticated hardware asset management program will be able to uncover hidden costs, identify targets for downsizing, save money through redistributing equipment, and improve forecasting of equipment to help control IT spending.

    While some asset managers may not have experience managing budgets, there are several advantages to ITAM owning the hardware budget:

    • Be more involved in negotiating pricing with suppliers.
    • Build better relationships with stakeholders across the business.
    • Forecast requirements more accurately.
    • Inform benchmarks for hardware performance.
    • Gain more responsibility and have a greater influence on purchasing decisions.
    • Directly impact the reduction in IT spend.
    • Manage the asset database more easily and have a greater understanding of hardware needs.
    • Build a continuous rolling refresh.

    Use ITAM data to forecast hardware needs accurately and realistically

    Your IT budget should be realistic, accounting for business needs, routine maintenance, hardware replacement costs, unexpected equipment failures, and associated support and warranty costs. Know where to find the data you need and who to work with to forecast hardware needs as accurately as possible.

    What type of data should I take into account?

    Plan for:

    • New hardware purchases required
      • Planned refreshes based on equipment lifecycle
      • Inventory for break and fix
      • Standard equipment for new hires
      • Non-standard equipment required
      • Hardware for planned projects
      • Implementation and setup costs
      • Routine hardware implementation
      • Large hardware implementation for projects
      • Support and warranty costs

    Take into account:

    • Standard refresh cycle for each hardware asset
    • Amount of inventory to keep on hand
    • Length of time from procurement to inventory
    • Current equipment costs and equipment price increases
    • Equipment depreciation rates and resale profits

    Where do I find the information I need to budget accurately?

    • Work with HR to forecast equipment needs for new hires.
    • Work with the Infrastructure Manager to forecast devices and equipment needed for approved and planned projects.
    • Use the asset management database to forecast hardware refresh and replacement needs based on age and lifecycle.
    • Work with business stakeholders to ensure all new equipment needs are accounted for in the budget.

    Use Info-Tech’s HAM Budgeting Tool to plan your hardware asset budget

    4.1.1 Build HAM budget

    This tool is designed to assist in developing and justifying the budget for hardware assets for the upcoming year. The tool will allow you to budget for projects requiring hardware asset purchases as well as equipment requiring refresh and to adjust the budget as needed to accommodate both projects and refreshes. Follow the instructions on each tab to complete the tool.

    The hardware budget should serve as a planning and communications tool for the organization

    The most successful relationships have a common vocabulary. Thus, it is important to translate “tech speak” into everyday language and business goals and initiatives as you plan your budget.

    One of the biggest barriers that infrastructure and operations team face with regards to equipment budgeting is the lack of understanding of IT infrastructure and how it impacts the rest of the organization. The biggest challenge is to help the rest of the organization overcome this barrier.

    There are several things you can do to overcome this barrier:

    • Avoid using technical terms or jargon. Terms many would consider common knowledge, such as “WLAN,” are foreign to many.
    • Don’t assume the business knows how the technology you’re referring to will impact their day-to-day work. You will need to demonstrate it to them.
    • Help the audience understand the business impact of not implementing each initiative. What does this mean for them?
    • Discuss the options on the table in terms of the business value that the hardware can enable. Review how deferring refresh projects can impact user-facing applications, systems, and business unit operations.
    • Present options. If you can’t implement everything on the project list, present what you can do at different levels of funding.

    Info-Tech Insight

    Err on the side of inviting more discussion. Your budgeting process relies on business decision makers and receiving actionable feedback requires an ongoing exchange of information.

    Help users understand the importance of regular infrastructure refreshes

    Getting business users to support regular investments in maintenance relies on understanding and trust. Present the facts in plain language. Provide options, and clearly state the impact of each option.

    Example: Your storage environment is nearing capacity.

    Don’t:

    Explain the project exclusively in technical terms or slang.

    We’re exploring deduping technology as well as cheap solid state, SATA, and tape storage to address capacity.”

    Do:

    • Explain impact in terms that the business can understand.

    Deduplication technology can reduce our storage needs by up to 50%, allowing us to defer a new storage purchase.”

    • Be ready to present project alternatives and impacts.

    Without implementing deduplication technology, we will need to purchase additional storage by the end of the year at an estimated cost of $25,000.”

    • Connect the project to business initiatives and strategic priorities.

    This is a cost-effective technique to increase storage capacity to manage annual average data growth at around 20% per year.

    Step 4.2: Build Communication Plan and Roadmap

    Phase 4: Plan Budget & Build Roadmap

    4.1 Plan Budget

    4.2 Communicate & Build Roadmap

    This step will walk you through the following activities:

    4.2 Develop a HAM implementation roadmap

    This step involves the following participants:

    • CIO
    • IT Director
    • Asset Manager
    • Service Desk Manager

    Step Outcomes

    • Documented end-user hardware asset management policies
    • Communications plan to achieve support from end users and other business units
    • HAM implementation roadmap

    Educate end users through ITAM training to increase program success

    As part of your communication plan and overall HAM implementation, training should be provided to end users within the organization.

    All facets of the business, from management to new hires, should be provided with ITAM training to help them understand their role in the project’s success.

    ITAM solutions are complex by nature with both business process and technical knowledge required to use them correctly. Keep the message appropriate to the audience – end users don’t need to know the complete process, but will need to know policy and how to request.

    Management may have priorities that appear to clash with new processes. Engage management by making them aware of the benefits and importance of ITAM. Include the benefits and consequences of not implementing ITAM in your education approach. Encourage them to support efforts by reinforcing your messages to end users.

    New hires should have ITAM training bundled into their onboarding process. Fresh minds are easier to train and the ITAM program will be seen as an organizational standard, not merely a change.

    Policy documents can help summarize end users’ obligations and clarify processes. Consider an IT Resources Acceptable UsePolicy.

    "The lowest user is the most important user in your asset management program. New employees are your most important resource. The life cycle of the assets will go much smoother if new employees are brought on board." – Tyrell Hall, ITAM Program Coordinator

    Info-Tech Insight

    During training, you should present the material through the lens of “what’s in it for me?” Otherwise, you risk alienating end users through implementing organizational change viewed as low value.

    Include policy design and enforcement in your communication plan

    • Hardware asset management policies should define the actions to be taken to protect and preserve technology assets from failure, loss, destruction, theft, or damage.
    • Implementing asset management policies enforces the notion that the organization takes its IT assets and the management of them seriously, and will help ensure the benefits of ITAM are achieved.
    • Designing, approving, documenting, and adopting one set of standard ITAM policies for each department to follow will ensure the processes are enforced equally across the organization.
    • Good ITAM policies answer the “what, how, and why” of IT asset management, provide the means for ITAM governance, and provide a basis for strategy and decision making.

    Info-Tech Insight

    Use policy templates to jumpstart your policy development and ensure policies are comprehensive, but be sure to modify and adapt policies to suit your corporate culture or they will not gain buy-in from employees. For a policy to be successful, it must be a living document and have participation and involvement from the committees and departments to whom it will pertain.

    Use Info-Tech’s policy templates to build HAM policies

    4.2.1 Build HAM policies

    Use these HAM policy templates to get started:

    Information Technology Standards Policy

    This policy establishes standards and guidelines for a company’s information technology environment to ensure the confidentiality, integrity, and availability of company computing resources.

    Desktop Move/Add/Change Policy

    This desktop move/add/change policy is put in place for users to request to change their desktop computing environments. This policy applies configuration changes within a company.

    Purchasing Policy

    The purchasing policy helps to establish company standards, guidelines, and procedures for the purchase of all information technology hardware, software, and computer-related components as well as the purchase of all technical services.

    Hardware Asset Disposition Policy

    This policy assists in creating guidelines around disposition in the last stage of the asset lifecycle.

    Additional policy templates

    Info-Tech Insight

    Use policy templates to jumpstart your policy development and ensure policies are comprehensive, but modify and adapt them to suit your corporate culture or they will not gain buy-in from employees. For a policy to be successful, it must be a living document and have participation from the committees and departments to whom it will pertain.

    Create a communication plan to achieve end-user support and adherence to policies

    Communication is crucial to the integration and overall implementation of your ITAM program. An effective communication plan will:

    • Gain support from management at the project proposal phase.
    • Create end-user buy-in once the program is set to launch.
    • Maintain the presence of the program throughout the business.
    • Instill ownership throughout the business from top-level management to new hires.

    Use the variety of components as part of your communication plan in order to reach the organization.

    1. Advertise successes.
    • Regularly demonstrate the value of the ITAM program with descriptive statistics focused on key financial benefits.
    • Share data with the appropriate personnel; promote success to obtain further support from senior management.
  • Report and share asset data.
    • Sharing detailed asset-related reports frequently gives decision makers useful data to aid in their strategy.
    • These reports can help your organization prepare for audits, adjust asset budgeting, and detect unauthorized assets.
  • Communicate the value of ITAM.
    • Educate management and end users about how they fit into the bigger picture.
    • Individuals need to know that their behaviors can adversely affect data quality and, ultimately, lead to better decision making.
  • Develop a communication plan to convey the right messages

    4.2.2 Develop a communication plan to convey the right messages

    Participants

    • CIO
    • IT Director
    • Asset Manager
    • Service Desk Manager

    Document

    Document in the HAM Communication Plan

    1. Identify the groups that will be affected by the HAM program as those who will require communication.
    2. For each group requiring a communication plan, identify the following:
    • Benefits of HAM for that group of individuals (e.g. better data, security).
    • The impact the change will have on them (e.g. change in the way a certain process will work).
    • Communication method (i.e. how you will communicate).
    • Timeframe (i.e. when and how often you will communicate the changes).
  • Complete this information in a table like the one below and document in the Communication Plan.
  • Group Benefits Impact Method Timeline
    Service Desk Improve end-user device support Follow new processes Email campaign 3 months
    Executives Mitigate risks, better security, more data for reporting Review and sign off on policies
    End Users Smoother request process Adhere to device security and use policies
    Infrastructure Faster access to data and one source of truth Modified processes for centralized procurement and inventory

    Implement ITAM in a phased, constructive approach

    • One of the most difficult decisions to make when implementing ITAM is: “where do we start?”
    • The pyramid to the right mirrors Maslow’s hierarchy of needs. The base is the absolute bare minimum that should be in place, and each level builds upon the previous one.
    • As you track up the pyramid, your ITAM program will become more and more mature.

    Now that your asset lifecycle environment has been constructed in full, it’s time to study it. Gather data about your assets and use the results to create reports and new solutions to continually improve the business.

    • Asset Data
    • Asset Protection: safely protect and dispose of assets once they are mass distributed throughout your organization.
    • Asset Distribution: determine standards for asset provisioning and asset inventory strategy.
    • Asset Gathering: define what assets you will procure, distribute, and track. Classifying your assets by tier will allow you to make decisions as you progress up the pyramid.

    ↑ ITAM Program Maturity

    Integrate your HAM program into the organization to assist its implementation

    The HAM program cannot perform on its own – it must be integrated with other functional areas of the organization in order to maintain its stability and support.

    • Effective IT asset management is supported by a comprehensive set of processes as part of its implementation.
    • For example, integration with the purchasing/procurement team is required to gather hardware and software purchase data to control asset costs and mitigate software license compliance risk.
    • Integration with Finance is required to support internal cost allocations and charge backs.

    To integrate your ITAM program into your organization effectively, a clear implementation roadmap needs to be designed. Prioritize “quick wins” in order to demonstrate success to the business early and gain buy-in from your team. Long-term goals should be designed that will be supported by the outcomes of the short-term gains of your ITAM program.

    Short-term goal Long-term goal
    Identify inventory classification and tool (hardware first) Hardware contract data integration (warranty, maintenance, lease)
    Create basic ITAM policies and processes Continual improvement through policy impact review and revision
    Implement ITAM auto-discovery tools Software compliance reports, internal audits

    Info-Tech Insight

    Installing an ITAM tool does not mean you have an effective asset management program. A complete solution needs to be built around your tool, but the strength of ITAM comes from processes embedded in the organization that are shaped and supported by your ITAM data.

    Develop an IT hardware asset management implementation roadmap

    4.2.3 Develop a HAM implementation roadmap

    Participants

    • CIO
    • IT Director
    • Asset Manager
    • Service Desk Manager

    Document

    Document in the IT Hardware Asset Management Implementation Roadmap

    1. Identify up to five streams to work on initiatives for the hardware asset management project.
    2. Fill out key tasks and objectives for each process. Assign responsibility for each task.
    3. Select a start date and end date for each task. See tab 1 of the tool for instructions on which letters to input for each stage of the process.
    4. Once your list is complete, open tab 3 of the tool to see your completed sunshine diagram.
    5. Keep this diagram visible for your team and use it as a guide to task completion as you work towards your future-state value stream.

    Focus on continual improvement to sustain your ITAM program

    Periodically review the ITAM program in order to achieve defined goals, objectives, and benefits.

    Act → Plan → Do → Check

    Once ITAM is in place in your organization, a focus on continual improvement creates the following benefits:

    • Remain in sync with the business: your asset management program reflects the current and desired future states of your organization at the time of its creation. But the needs of the business change. As mentioned previously, asset management is a dynamic process, so in order for your program to keep pace, a focus on continual improvement is needed.
      • For example, imagine if your organization had designed your ITAM program before cloud-based solutions were an option. What if your asset classification scheme did not include personal devices or tablets or your asset security policy lacked a section on BYOD?
    • Create funding for new projects through ITAM continual improvement: one of the goals is to save money through more efficient use of your assets by “sweating” out underused hardware and software.
      • It may be tempting to simply present the results to Finance as savings, but instead, describe the results as “available funds for other projects.” Otherwise, Finance may view the savings as a nod to restrict IT’s budget and allocate funds elsewhere. Make it clear that any saved funds are still required, albeit in a different capacity.

    Info-Tech Best Practice

    Look for new uses for ITAM data. Ask management what their goals are for the next 12-18 months. Analyze the data you are gathering and determine how your ITAM data can assist with achieving these goals.

    Phase 4 outline

    Call 1-888-670-8889 or email GuidedImplementations@InfoTech.com for more information.

    Complete these steps on your own or call us to complete a guided implementation. A guided implementation is a series of 2-3 advisory calls that help you execute each phase of a project. They are included in most advisory memberships.

    Step 4.1: Plan Budget

    Start with an analyst kick-off call:

    • Know where to find data to budget for hardware needs accurately.
    • Learn how to manage a hardware budget.

    Then complete these activities…

    • Plan hardware asset budget.

    With these tools & templates:

    HAM Budgeting Tool

    Step 4.2: Communicate & Roadmap

    Review findings with analyst:

    • Develop policies for end users.
    • Build communications plan.
    • Build an implementation roadmap.

    Then complete these activities…

    • Build HAM policies.
    • Develop a communication plan.
    • Develop a HAM implementation roadmap.

    With these tools & templates:

    HAM policy templates

    HAM Communication Plan

    HAM Implementation Roadmap

    If you want additional support, have our analysts guide you through this phase as part of an Info-Tech workshop

    Book a workshop with our Info-Tech analysts:

    • To accelerate this project, engage your IT team in an Info-Tech workshop with an Info-Tech analyst team.
    • Info-Tech analysts will join you and your team onsite at your location or welcome you to Info-Tech’s historic Toronto office to participate in an innovative onsite workshop.
    • Contact your account manager (www.infotech.com/account), or email Workshops@InfoTech.com for more information.

    The following are sample activities that will be conducted by Info-Tech analysts with your team:

    4.1.1 Build a hardware asset budget

    Review upcoming hardware refresh needs and projects requiring hardware purchases. Use this data to forecast and budget equipment for the upcoming year.

    4.2.2 Develop a communication plan

    Identify groups that will be affected by the new HAM program and for each group, document a communications plan.

    Insight breakdown

    Overarching Insights

    HAM is more than just tracking inventory. A mature asset management program provides data for proactive planning and decision making to reduce operating costs and mitigate risk.

    ITAM is not just IT. IT leaders need to collaborate with Finance, Procurement, Security, and other business units to make informed decisions and create value across the enterprise.

    Treat HAM like a process, not a project. HAM is a dynamic process that must react and adapt to the needs of the business.

    Phase 1 Insight

    For asset management to succeed, it needs to support the business. Engage business leaders to determine needs and build your HAM program around these goals.

    Phase 2 Insight

    Bridge the gap between IT and Finance to build a smoother request and procurement process through communication and routine reporting. If you’re unable to affect procurement processes to reduce time to deliver, consider bringing inventory onsite or having your hardware vendor keep stock, ready to ship on demand.

    Phase 3 Insight

    Not all assets are created equal. Taking a blanket approach to asset maintenance and security is time consuming and costly. Focus on the high-cost, high-use, and data-sensitive assets first.

    Phase 4 Insight

    Deploying a fancy ITAM tool will not make hardware asset management implementation easier. Implementation is a project that requires you focus on people and process first – the technology comes after.

    Related Info-Tech research

    Implement Software Asset Management

    Build an End-User Computing Strategy

    Find the Value – and Remain Valuable – With Cloud Asset Management

    Consolidate IT Asset Management

    Harness Configuration Management Superpowers

    IT Asset Management Market Overview

    Bibliography

    Chalkley, Martin. “Should ITAM Own Budget?” The ITAM Review. 19 May 2011. Web.

    “CHAMP: Certified Hardware Asset Management Professional Manual.” International Association of Information Technology Asset Managers, Inc. 2008. Web.

    Foxen, David. “The Importance of Effective HAM (Hardware Asset Management).” The ITAM Review. 19 Feb. 2015. Web.

    Foxen, David. “Quick Guide to Hardware Asset Tagging.” The ITAM Review. 5 Sep. 2014. Web.

    Galecki, Daniel. “ITAM Lifecycle and Savings Opportunities – Mapping out the Journey.” International Association of IT Asset Managers, Inc. 16 Nov. 2014. Web.

    “How Cisco IT Reduced Costs Through PC Asset Management.” Cisco IT Case Study. 2007. Web.

    Irwin, Sherry. “ITAM Metrics.” The ITAM Review. 14 Dec. 2009. Web.

    “IT Asset and Software Management.” ECP Media LLC, 2006. Web.

    Rains, Jenny. “IT Hardware Asset Management.” HDI Research Brief. May 2015. Web.

    Riley, Nathan. “IT Asset Management and Tagging Hardware: Best Practices.” Samanage Blog. 5 March 2015. Web.

    “The IAITAM Practitioner Survey Results for 2016 – Lean Toward Ongoing Value.” International Association of IT Asset Managers, Inc. 24 May 2016. Web.

    Make IT a Successful Partner in M&A Integration

    • Buy Link or Shortcode: {j2store}79|cart{/j2store}
    • member rating overall impact: N/A
    • member rating average dollars saved: N/A
    • member rating average days saved: N/A
    • Parent Category Name: IT Strategy
    • Parent Category Link: /it-strategy
    • Many organizations forget the essential role IT plays during M&A integration. IT is often unaware of a merger or acquisition until the deal is announced, making it very difficult to adequately interpret business goals and appropriately assess the target organization.
    • IT-related integration activities are amongst the largest cost items in an M&A, yet these costs are often overlooked or underestimated during due diligence.
    • IT is expected to use the M&A team’s IT due diligence report and estimated IT integration budget, which may not have been generated appropriately.
    • IT involvement in integration is critical to providing a better view of risks, improving the ease of integration, and optimizing synergies.

    Our Advice

    Critical Insight

    • Anticipate that you are going to be under pressure. Fulfill short-term, tactical operational imperatives while simultaneously conducting discovery and designing the technology end-state.
    • To migrate risks and guide discovery, select a high-level IT integration posture that aligns with business objectives.

    Impact and Result

    • Once a deal has been announced, use this blueprint to set out immediately to understand business M&A goals and expected synergies.
    • Assemble an IT Integration Program to conduct discovery and begin designing the technology end-state, while simultaneously identifying and delivering operational imperatives and quick-wins as soon as possible.
    • Following discovery, use this blueprint to build initiatives and put together an IT integration budget. The IT Integration Program has an obligation to explain the IT cost implications of the M&A to the business.
    • Once you have a clear understanding of the cost of your IT integration, use this blueprint to build a long-term action plan to achieve the planned technology end-state that best supports the business capabilities of the organization.

    Make IT a Successful Partner in M&A Integration Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should follow Info-Tech’s M&A IT integration methodology and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Launch the project

    Define the business’s M&A goals, assemble an IT Integration Program, and select an IT integration posture that aligns with business M&A strategy.

    • Make IT a Successful Partner in M&A Integration – Phase 1: Launch the Project
    • IT Integration Charter

    2. Conduct discovery and design the technology end-state

    Refine the current state of each IT domain in both organizations, and then design the end-state of each domain.

    • Make IT a Successful Partner in M&A Integration – Phase 2: Conduct Discovery and Design the Technology End-State
    • IT Integration Roadmap Tool

    3. Initiate operational imperatives and quick-wins

    Generate tactical operational imperatives and quick-wins, and then develop an interim action plan to maintain business function and capture synergies.

    • Make IT a Successful Partner in M&A Integration – Phase 3: Initiate Operational Imperatives and Quick-Wins

    4. Develop an integration roadmap

    Generate initiatives and put together a long-term action plan to achieve the planned technology end-state.

    • Make IT a Successful Partner in M&A Integration – Phase 4: Develop an Integration Roadmap
    [infographic]

    Workshop: Make IT a Successful Partner in M&A Integration

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Launch the Project

    The Purpose

    Identification of staffing and skill set needed to manage the IT integration.

    Generation of an integration communication plan to highlight communication schedule during major integration events.

    Identification of business goals and objectives to select an IT Integration Posture that aligns with business strategy.

    Key Benefits Achieved

    Defined IT integration roles & responsibilities.

    Structured communication plan for key IT integration milestones.

    Creation of the IT Integration Program.

    Generation of an IT Integration Posture.

    Activities

    1.1 Define IT Integration Program responsibilities.

    1.2 Build an integration communication plan.

    1.3 Host interviews with senior management.

    1.4 Select a technology end-state and IT integration posture.

    Outputs

    Define IT Integration Program responsibilities and goals

    Structured communication plan

    Customized interview guide for each major stakeholder

    Selected technology end-state and IT integration posture

    2 Conduct Discovery and Design the Technology End-State

    The Purpose

    Identification of information sources to begin conducting discovery.

    Definition of scope of information that must be collected about target organization.

    Definition of scope of information that must be collected about your own organization.

    Refinement of the technology end-state for each IT domain of the new entity. 

    Key Benefits Achieved

    A collection of necessary information to design the technology end-state of each IT domain.

    Adequate information to make accurate cost estimates.

    A designed end-state for each IT domain.

    A collection of necessary, available information to make accurate cost estimates. 

    Activities

    2.1 Define discovery scope.

    2.2 Review the data room and conduct onsite discovery.

    2.3 Design the technology end-state for each IT domain.

    2.4 Select the integration strategy for each IT domain.

    Outputs

    Tone set for discovery

    Key information collected for each IT domain

    Refined end-state for each IT domain

    Refined integration strategy for each IT domain

    3 Initiate Tactical Initiatives and Develop an Integration Roadmap

    The Purpose

    Generation of tactical initiatives that are operationally imperative and will help build business credibility.

    Prioritization and execution of tactical initiatives.

    Confirmation of integration strategy for each IT domain and generation of initiatives to achieve technology end-states.

    Prioritization and execution of integration roadmap.

    Key Benefits Achieved

    Tactical initiatives generated and executed.

    Confirmed integration posture for each IT domain.

    Initiatives generated and executed upon to achieve the technology end-state of each IT domain. 

    Activities

    3.1 Build quick-win and operational imperatives.

    3.2 Build a tactical action plan and execute.

    3.3 Build initiatives to close gaps and redundancies.

    3.4 Finalize your roadmap and kick-start integration.

    Outputs

    Tactical roadmap to fulfill short-term M&A objectives and synergies

    Confirmed IT integration strategies

    Finalized integration roadmap

    Take Action on Service Desk Customer Feedback

    • Buy Link or Shortcode: {j2store}494|cart{/j2store}
    • member rating overall impact: 10.0/10 Overall Impact
    • member rating average dollars saved: $27,500 Average $ Saved
    • member rating average days saved: 110 Average Days Saved
    • Parent Category Name: Service Desk
    • Parent Category Link: /service-desk
    • IT leaders lack information to help inform and prioritize where improvements are most needed.
    • The service desk relies only on traditional metrics such as time to respond or percentage of SLAs met, but no measures of customer satisfaction with the service they receive.
    • There are signs of dissatisfied users, but no mechanism in place to formally capture those perceptions in order to address them.
    • Even if transactional (ticket) surveys are in use, often nothing is done with the data collected or there is a low response rate, and no broader satisfaction survey is in place.

    Our Advice

    Critical Insight

    • If customer satisfaction is not being measured, it’s often because service desk leaders don’t know how to design customer satisfaction surveys, don’t have a mechanism in place to collect feedback, or lack the resources to take accountability for a customer feedback program.
    • If customer satisfaction surveys are in place, it can be difficult to get full value out of them if there is a low response rate due to poor survey design or administration, or if leadership doesn’t understand the value of / know how to analyze the data.
    • It can actually be worse to ask your customers for feedback and do nothing with it than not asking for feedback at all. Customers may end up more dissatisfied if they take the time to provide value then see nothing done with it.

    Impact and Result

    • Understand how to ask the right questions to avoid survey fatigue.
    • Design and implement two complementary satisfaction surveys: a transactional survey to capture satisfaction with individual ticket experiences and inform immediate improvements, and a relationship survey to capture broader satisfaction among the entire user base and inform longer-term improvements.
    • Build a plan and assign accountability for customer feedback management, including analyzing feedback, prioritizing customer satisfaction insights and using them to improve performance, and communicating the results back to your users and stakeholders.

    Take Action on Service Desk Customer Feedback Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Take Action on Service Desk Customer Feedback Deck – A step-by-step document that walks you through how to measure customer satisfaction, design and implement transactional and relationship surveys, and analyze and act on user feedback.

    Whether you have no Service Desk customer feedback program in place or you need to improve your existing process for gathering and responding to feedback, this deck will help you design your surveys and act on their results to improve CSAT scores.

    • Take Action on Service Desk Customer Feedback Storyboard

    2. Transactional Service Desk Survey Template – A template to design a ticket satisfaction survey.

    This template provides a sample transactional (ticket) satisfaction survey. If your ITSM tool or other survey mechanism allows you to design or write your own survey, use this template as a starting point.

    • Transactional Service Desk Survey Template

    3. Sample Size Calculator – A tool to calculate the sample size needed for your survey.

    Use the Sample Size Calculator to calculate your ideal sample size for your relationship surveys.

  • Desired confidence level
  • Acceptable margin of error
  • Company population size
  • Ideal sample size
    • Sample Size Calculator

    4. End-User Satisfaction Survey Review Workflows – Visio templates to map your review process for both transactional and relationship surveys

    This template will help you map out the step-by-step process to review collected feedback from your end-user satisfaction surveys, analyze the data, and act on it.

    • End-User Satisfaction Survey Review Workflows

    Infographic

    Further reading

    Take Action on Service Desk Customer Feedback

    Drive up CSAT scores by asking the right questions and effectively responding to user feedback.

    EXECUTIVE BRIEF

    Analyst Perspective

    Collecting feedback is only half the equation.

    The image contains a picture of Natalie Sansone.

    Natalie Sansone, PhD


    Research Director, Infrastructure & Operations

    Info-Tech Research Group

    Often when we ask service desk leaders where they need to improve and if they’re measuring customer satisfaction, they either aren’t measuring it at all, or their ticket surveys are turned on but they get very few responses (or only positive responses). They fail to see the value of collecting feedback when this is their experience with it.

    Feedback is important because traditional service desk metrics can only tell us so much. We often see what’s called the “watermelon effect”: metrics appear “green”, but under the surface they’re “red” because customers are in fact dissatisfied for reasons unmeasured by standard internal IT metrics. Customer satisfaction should always be the goal of service delivery, and directly measuring satisfaction in addition to traditional metrics will help you get a clearer picture of your strengths and weaknesses, and where to prioritize improvements.

    It’s not as simple as asking customers if they were satisfied with their ticket, however. There are two steps necessary for success. The first is collecting feedback, which should be done purposefully, with clear goals in mind in order to maximize the response rate and value of responses received. The second – and most critical – is acting on that feedback. Use it to inform improvements and communicate those improvements. Doing so will not only make your service desk better, increasing satisfaction through better service delivery, but also will make your customers feel heard and valued, which alone increases satisfaction.

    The image contains a picture of Emily Sugerman.

    Emily Sugerman, PhD


    Research Analyst, Infrastructure & Operations

    Info-Tech Research Group

    Executive Summary

    Your Challenge

    Common Obstacles

    Info-Tech’s Approach

    • The service desk relies only on traditional metrics such as time to respond, or percentage of SLAs met, but not on measures of customer satisfaction with the service they receive.
    • There are signs of dissatisfied users (e.g. shadow IT, users avoid the service desk, go only to their favorite technician) but no mechanism in place to formally capture those perceptions.
    • Transactional ticket surveys were turned on when the ITSM tool was implemented, but either nobody responds to them, or nobody does anything with the data received.
    • IT leaders lack information to help inform and prioritize where improvements are most needed.
    • Service desk leaders don’t know how to design survey questions to ask their users for feedback and/or they don’t have a mechanism in place to survey users.
    • If customer satisfaction surveys are in place, nothing is done with the results because service desk leaders either don’t understand the value of analyzing the data or don’t know how to analyze the data.
    • Executives only want a single satisfaction number to track and don’t understand the value of collecting more detailed feedback.
    • IT lacks the resources to take accountability for the feedback program, or existing resources don’t have time to do anything with the feedback they receive.
    • Understand how to ask the right questions to avoid survey fatigue (where users get overwhelmed and stop responding).
    • Design and implement a transactional survey to capture satisfaction with individual ticket experiences and use the results to inform immediate improvements.
    • Design and implement a relationship survey to capture broader satisfaction among the entire user base and use the results to inform longer-term improvements.
    • Build a plan and assign accountability for analyzing feedback, using it to prioritize and make actionable improvements to address feedback, and communicating the results back to your users and stakeholders.

    Info-Tech Insight

    Asking your customers for feedback then doing nothing with it is worse than not asking for feedback at all. Your customers may end up more dissatisfied than they were before, if their opinion is sought out and then ignored. It’s valuable to collect feedback, but the true value for both IT and its customers comes from acting on that feedback and communicating those actions back to your users.

    Traditional service desk metrics can be misleading

    The watermelon effect

    When a service desk appears to hit all its targets according to the metrics it tracks, but service delivery is poor and customer satisfaction is low, this is known as the “watermelon effect”. Service metrics appear green on the outside, but under the surface (unmeasured), they’re red because customers are dissatisfied.

    Traditional SLAs and service desk metrics (such as time to respond, average resolution time, percentage of SLAs met) can help you understand service desk performance internally to prioritize your work and identify process improvements. However, they don’t tell you how customers perceive the service or how satisfied they are.

    Providing good service to your customers should be your end goal. Failing to measure, monitor, and act on customer feedback means you don’t have the whole picture of how your service desk is performing and whether or where improvements are needed to maximize satisfaction.

    There is a shift in ITSM to focus more on customer experience metrics over traditional ones

    The Service Desk Institute (SDI) suggests that customer satisfaction is the most important indicator of service desk success, and that traditional metrics around SLA targets – currently the most common way to measure service desk performance – may become less valuable or even obsolete in the future as customer experience-focused targets become more popular. (Service Desk Institute, 2021)

    SDI conducted a Customer Experience survey of service desk professionals from a range of organizations, both public and private, from January to March 2018. The majority of respondents said that customer experience is more important than other metrics such as speed of service or adherence to SLAs, and that customer satisfaction is more valuable than traditional metrics. (SDI, 2018).

    The image contains a screenshot of two pie graphs. The graph on the left is labelled: which of these is most important to your service desk? Customer experience is first with 54%. The graph on the right is labelled: Which measures do you find more value in? Customer satisfaction is first with 65%.

    However, many service desk leaders aren’t effectively measuring customer feedback

    Not only is it important to measure customer experience and satisfaction levels, but it’s equally important to act on that data and feed it into a service improvement program. However, many IT leaders are neglecting either one or both of those components.

    Obstacles to collecting feedback

    Obstacles to acting on collected feedback

    • Don’t understand the value of measuring customer feedback.
    • Don’t have a good mechanism in place to collect feedback.
    • Don’t think that users would respond to a survey (either generally unresponsive or already inundated with surveys).
    • Worried that results would be negative or misleading.
    • Don’t know what questions to ask or how to design a survey.
    • Don’t understand the importance of analyzing and acting on feedback collected.
    • Don’t know how to analyze survey data.
    • Lack of resources to take accountability over customer feedback (including analyzing data, monitoring trends, communicating results).
    • Executives or stakeholders only want a satisfaction score.

    A strong customer feedback program brings many benefits to IT and the business

    Insight into customer experience

    Gather insight into both the overall customer relationship with the service desk and individual transactions to get a holistic picture of the customer experience.

    Data to inform decisions

    Collect data to inform decisions about where to spend limited resources or time on improvement, rather than guessing or wasting effort on the wrong thing.

    Identification of areas for improvement

    Better understand your strengths and weaknesses from the customer’s point of view to help you identify gaps and priorities for improvement.

    Customers feel valued

    Make customers feel heard and valued; this will improve your relationship and their satisfaction.

    Ability to monitor trends over time

    Use the same annual relationship survey to be able to monitor trends and progress in making improvements by comparing data year over year.

    Foresight to prevent problems from occurring

    Understand where potential problems may occur so you can address and prevent them, or who is at risk of becoming a detractor so you can repair the relationship.

    IT staff coaching and engagement opportunities

    Turn negative survey feedback into coaching and improvement opportunities and use positive feedback to boost morale and engagement.

    Take Action on Service Desk Customer Feedback

    The image contains a screenshot of a Thought Model titled: Take Action on Service Desk Customer Feedback.

    Info-Tech’s methodology for measuring and acting on service desk customer feedback

    Phase

    1. Understand how to measure customer satisfaction

    2. Design and implement transactional surveys

    3. Design and implement relationship surveys

    4. Analyze and act on feedback

    Phase outcomes

    Understand the main types of customer satisfaction surveys, principles for survey design, and best practices for surveying your users.

    Learn why and how to design a simple survey to assess satisfaction with individual service desk transactions (tickets) and a methodology for survey delivery that will improve response rates.

    Understand why and how to design a survey to assess overall satisfaction with the service desk across your organization, or use Info-Tech’s diagnostic.

    Measure and analyze the results of both surveys and build a plan to act on both positive and negative feedback and communicate the results with the organization.

    Insight Summary

    Key Insight:

    Asking your customers for feedback then doing nothing with it is worse than not asking for feedback at all. Your customers may end up more dissatisfied than they were before if they’re asked for their opinion then see nothing done with it. It’s valuable to collect feedback, but the true value for both IT and its customers comes from acting on that feedback and communicating those actions back to your users.

    Additional insights:

    Insight 1

    Take the time to define the goals of your transactional survey program before launching it – it’s not as simple as just deploying the default survey of your ITSM tool out of the box. The objectives of the survey – including whether you want to keep a pulse on average satisfaction or immediately act on any negative experiences – will influence a range of key decisions about the survey configuration.

    Insight 2

    While transactional surveys provide useful indicators of customer satisfaction with specific tickets and interactions, they tend to have low response rates and can leave out many users who may rarely or never contact the service desk, but still have helpful feedback. Include a relationship survey in your customer feedback program to capture a more holistic picture of what your overall user base thinks about the service desk and where you most need to improve.

    Insight 3

    Satisfaction scores provide valuable data about how your customers feel, but don’t tell you why they feel that way. Don’t neglect the qualitative data you can gather from open-ended comments and questions in both types of satisfaction surveys. Take the time to read through these responses and categorize them in at least a basic way to gain deeper insight and determine where to prioritize your efforts.

    Understand how to measure customer satisfaction

    Phase 1

    Understand the main types of customer satisfaction surveys, principles for survey design, and best practices for surveying your users.

    Phase 1:

    Phase 2:

    Phase 3:

    Phase 4:

    Understand how to measure customer satisfaction

    Design and implement transactional surveys

    Design and implement relationship surveys

    Analyze and act on feedback

    Three methods of surveying your customers

    Transactional

    Relationship

    One-off

    Also known as

    Ticket surveys, incident follow-up surveys, on-going surveys

    Annual, semi-annual, periodic, comprehensive, relational

    One-time, single, targeted

    Definition

    • Survey that is tied to a specific customer interaction with the service desk (i.e. a ticket).
    • Assesses how satisfied customers are with how the ticket was handled and resolved.
    • Sent immediately after ticket is closed.
    • Short – usually 1 to 3 questions.
    • Survey that is sent periodically (i.e. semi-annually or annually) to the entire customer base to measure overall relationship with the service desk.
    • Assesses customer satisfaction with their overall service experience over a longer time period.
    • Longer – around 15-20 questions.
    • One-time survey sent at a specific, targeted point in time to either all customers or a subset.
    • Often event-driven or project-related.
    • Assesses satisfaction at one time point, or about a specific change that was implemented, or to inform a specific initiative that will be implemented.

    Pros and cons of the three methods

    Transactional

    Relationship

    One-off

    Pros

    • Immediate feedback
    • Actionable insights to immediately improve service or experience
    • Feeds into team coaching
    • Multiple touchpoints allow for trending and monitoring
    • Comprehensive insight from broad user base to improve overall satisfaction
    • Reach users who don’t contact the service desk often or respond to ticket surveys
    • Identify unhappy customers and reasons for dissatisfaction
    • Monitor broader trends over time
    • Targeted insights to measure the impact of a specific change or perception at a specific point of time

    Cons

    • Customer may become frustrated being asked to fill out too many surveys
    • Can lead to survey fatigue and low response rates
    • Tend to only see responses for very positive or negative experiences
    • High volume of data to analyze
    • Feedback is at a high-level
    • Covers the entire customer journey, not a specific interaction
    • Users may not remember past interactions accurately
    • A lot of detailed data to analyze and more difficult to turn into immediate action
    • Not as valuable without multiple surveys to see trends or change

    Which survey method should you choose?

    Only relying on one type of survey will leave gaps in your understanding of customer satisfaction. Include both transactional and relationship surveys to provide a holistic picture of customer satisfaction with the service desk.

    If you can only start with one type, choose the type that best aligns with your goals and priorities:

    If your priority is to identify larger improvement initiatives the service desk can take to improve overall customer satisfaction and trust in the service desk:

    If your priority is to provide customers with the opportunity to let you know when transactions do not go well so you can take immediate action to make improvements:

    Start with a relationship survey

    Start with a transactional survey

    The image contains a screenshot of a bar graph on SDI's 2018 Customer Experience in ITSM report.

    Info-Tech Insight

    One-off surveys can be useful to assess whether a specific change has impacted satisfaction, or to inform a planned change/initiative. However, as they aren’t typically part of an on-going customer feedback program, the focus of this research will be on transactional and relationship surveys.

    3 common customer satisfaction measures

    The three most utilized measures of customer satisfaction include CSAT, CES, and NPS.

    CSAT CES NPS
    Name Customer Satisfaction Customer Effort Score Net Promoter score
    What it measures Customer happiness Customer effort Customer loyalty
    Description Measures satisfaction with a company overall, or a specific offering or interaction Measures how much effort a customer feels they need to put forth in order to accomplish what they wanted Single question that asks consumers how likely they are to recommend your product, service, or company to other people
    Survey question How satisfied are/were you with [company/service/interaction/product]? How easy was it to [solve your problem/interact with company/handle my issue]? Or: The [company] made it easy for me to handle my issue How likely are you to recommend [company/service/product] to a friend?
    Scale 5, 7, or 10 pt scale, or using images/emojis 5, 7, or 10 pt scale 10-pt scale from highly unlikely to highly likely
    Scoring Result is usually expressed as a percentage of satisfaction Result usually expressed as an average Responses are divided into 3 groups where 0-6 are detractors, 7-8 are passives, 9-10 are promoters
    Pros
    • Well-suited for specific transactions
    • Simple and able to compare scores
    • Simple number, easy to analyze
    • Effort tends to predict future behavior
    • Actionable data
    • Simple to run and analyze
    • Widely used and can compare to other organizations
    • Allows for targeting customer segments
    Cons
    • Need high response rate to have representative numberEasy to ask the wrong questions
    • Not as useful without qualitative questions
    • Only measures a small aspect of the interaction
    • Only useful for transactions
    • Not useful for improvement without qualitative follow-up questions
    • Not as applicable to a service desk as it measures brand loyalty

    When to use each satisfaction measure

    The image contains a screenshot of a diagram that demonstrates which measure to use based off of what you would like to access, and which surveys it aligns with.

    How to choose which measure(s) to incorporate in your surveys

    The best measures are the ones that align with your specific goals for collecting feedback.

    • Most companies will use multiple satisfaction measures. For example, NPS can be tracked to monitor the overall customer sentiment, and CSAT used for more targeted feedback.
    • For internal-facing IT departments, CSAT is the most popular of the three methods, and NPS may not be as useful.
    • Choose your measure and survey types based on what you are trying to achieve and what kind of information you need to make improvements.
    • Remember that one measure alone isn’t going to give you actionable feedback; you’ll need to follow up with additional measures (especially for NPS and CES).
    • For CSAT surveys, customize the satisfaction measures in as many ways as you need to target the questions toward the areas you’re most interested in.
    • Don’t stick to just these three measures or types of surveys – there are other ways to collect feedback. Experiment to find what works for you.
    • If you’re designing your own survey, keep in mind the principles on the next slide.

    Info-Tech Insight

    While we focus mainly on traditional survey-based approaches to measuring customer satisfaction in this blueprint, there’s no need to limit yourselves to surveys as your only method. Consider multiple techniques to capture a wider audience, including:

    • Customer journey mapping
    • Focus groups with stakeholders
    • Lunch and learns or workshop sessions
    • Interviews – phone, chat, in-person
    • Kiosks

    Principles for survey design

    As you design your satisfaction survey – whether transactional or relational – follow these guidelines to ensure the survey delivers value and gets responses.

    1. Focus on your goal
    2. Don’t include unnecessary questions that won’t give you actionable information; it will only waste respondents’ time.

    3. Be brief
    4. Keep each question as short as possible and limit the total number of survey questions to avoid survey fatigue.

    5. Include open-ended questions
    6. Most of your measures will be close-ended, but include at least one comment box to allow for qualitative feedback.

    7. Keep questions clear and concise
    8. Ensure that question wording is clear and specific so that all respondents interpret it the same way.

    9. Avoid biased or leading questions
    10. You won’t get accurate results if your question leads respondents into thinking or answering a certain way.

    11. Avoid double-barreled questions
    12. Don’t ask about two different things in the same question – it will confuse respondents and make your data hard to interpret.

    13. Don’t restrict responses
    14. Response options should include all possible opinions (including “don’t know”) to avoid frustrating respondents.

    15. Make the survey easy to complete
    16. Pre-populate information where possible (e.g. name, department) and ensure the survey is responsive on mobile devices.

    17. Keep questions optional
    18. If every question is mandatory, respondents may leave the survey altogether if they can’t or don’t want to answer one question.

    19. Test your survey
    20. Test your survey with your target audience before launching, and incorporate feedback - they may catch issues you didn’t notice.

    Prevent survey fatigue to increase response rates

    If it takes too much time or effort to complete your survey – whether transactional or relational – your respondents won’t bother. Balance your need to collect relevant data with users’ needs for a simple and worthwhile task in order to get the most value out of your surveys.

    There are two types of survey fatigue:

    1. Survey response fatigue
    2. Occurs when users are overwhelmed by too many requests for feedback and stop responding.

    3. Survey taking fatigue
    4. Occurs when the survey is too long or irrelevant to users, so they grow tired and abandon the survey.

    Fight survey fatigue:

    • Make it as easy as possible to answer your survey:
      • Keep the survey as short as possible.
      • For transactional surveys, allow respondents to answer directly from email without having to click a separate link if possible.
      • Don’t make all questions mandatory or users may abandon it if they get to a difficult or unapplicable question.
      • Test the survey experience across devices for mobile users.
    • Communicate the survey’s value so users will be more likely to donate their time.
    • Act on feedback: follow up on both positive and negative responses so users see the value in responding.
    • Consider attaching an incentive to responding (e.g. name entered in a monthly draw).

    Design and implement transactional surveys

    Phase 2

    Learn why and how to design a simple survey to assess satisfaction with individual service desk transactions (tickets) and a methodology for survey delivery that will improve response rates.

    Phase 1:

    Phase 2:

    Phase 3:

    Phase 4:

    Understand how to measure customer satisfaction

    Design and implement transactional surveys

    Design and implement relationship surveys

    Analyze and act on feedback

    Use transactional surveys to collect immediate and actionable feedback

    Recall the definition of a transactional survey:

    • Survey that is tied to a specific customer interaction with the service desk (i.e. a ticket).
    • Assesses how satisfied customers are with how the ticket was handled and resolved.
    • Sent immediately after ticket is closed.
    • Short – usually 1 to 3 questions.

    Info-Tech Insight

    While feedback on transactional surveys is specific to a single transaction, even one negative experience can impact the overall perception of the service desk. Pair your transactional surveys with an annual relationship survey to capture broader sentiment toward the service desk.

    Transactional surveys serve several purposes:

    • Gives end users a mechanism to provide feedback when they want to.
    • Provides continual insight into customer satisfaction throughout the year to monitor for trends or issues in between broader surveys.
    • Provides IT leaders with actionable insights into areas for improvement in their processes, knowledge and skills, or customer service.
    • Gives the service desk the opportunity to address any negative experiences or perceptions with customers, to repair the relationship.
    • Feeds into individual or team coaching for service desk staff.

    Make key decisions ahead of launching your transactional surveys

    If you want to get the most of your surveys, you need to do more than just click a button to enable out-of-the-box surveys through your ITSM tool. Make these decisions ahead of time:

    Decision Considerations For more guidance, see
    What are the goals of your survey? Are you hoping to get an accurate pulse of customer sentiment (if so, you may want to randomly send surveys) or give customers the ability to provide feedback any time they have some (if so, send a survey after every ticket)? Slide 25
    How many questions will you ask? Keep the survey as short as possible – ideally only one mandatory question. Slide 26
    What questions will you ask? Do you want a measure of NPS, CES, or CSAT? Do you want to measure overall satisfaction with the interaction or something more specific about the interaction? Slide 27
    What will be the response options/scale? Keep it simple and think about how you will use the data after. Slide 28
    How often will you send the survey? Will it be sent after every ticket, every third ticket, or randomly to a select percentage of tickets, etc.? Slide 29
    What conditions would apply? For example, is there a subset of users who you never want to receive a survey or who you always want to receive a survey? Slide 30
    What mechanism/tool will you use to send the survey? Will your ITSM tool allow you to make all the configurations you need, or will you need to use a separate survey tool? If so, can it integrate to your ITSM solution? Slide 30

    Key decisions, continued

    Decision Considerations For more guidance, see
    What will trigger the survey? Typically, marking the ticket as either ‘resolved’ or ‘closed’ will trigger the survey. Slide 31
    How long after the ticket is closed will you send the survey? You’ll want to leave enough time for the user to respond if the ticket wasn’t resolved properly before completing a survey, but not so much time that they don’t remember the ticket. Slide 31
    Will the survey be sent in a separate email or as part of the ticket resolution email? A separate email might feel like too many emails for the user, but a link within the ticket closure email may be less noticeable. Slide 32
    Will the survey be embedded in email or accessed through a link? If the survey can be embedded into the email, users will be more likely to respond. Slide 32
    How long will the survey link remain active, and will you send any reminders? Leave enough time for the user to respond if they are busy or away, but not so much time that the data would be irrelevant. Balance the need to remind busy end users with the possibility of overwhelming them with survey fatigue. Slide 32
    What other text will be in the main body of the survey email and/or thank you page? Keep messaging short and straightforward and remind users of the benefit to them. Slide 33
    Where will completed surveys be sent/who will have access? Will the technician assigned to the ticket have access or only the manager? What email address/DL will surveys be sent to? Slide 33

    Define the goals of your transactional survey program

    Every survey should have a goal in mind to ensure only relevant and useful data is collected.

    • Your survey program must be backed by clear and actionable goals that will inform all decisions about the survey.
    • Survey questions should be structured around that goal, with every question serving a distinct purpose.
    • If you don’t have a clear plan for how you will action the data from a particular question, exclude it.
    • Don’t run a survey just for the sake of it; wait until you have a clear plan. If customers respond and then see nothing is done with the data, they will learn to avoid your surveys.

    Your survey objectives will also determine how often to send the survey:

    If your objective is:

    Keep a continual pulse on average customer satisfaction

    Gain the opportunity to act on negative feedback for any poor experience

    Then:

    Send survey randomly

    Send survey after every ticket

    Rationale:

    Sending a survey less often will help avoid survey fatigue and increase the chances of users responding whether they have good, bad, or neutral feedback

    Always having a survey available means users can provide feedback every time they want to, including for any poor experience – giving you the chance to act on it.

    Info-Tech Insight

    Service Managers often get caught up in running a transactional survey program because they think it’s standard practice, or they need to report a satisfaction metric. If that’s your only objective, you will fail to derive value from the data and will only turn customers away from responding.

    Design survey content and length

    As you design your survey, keep in mind the following principles:

    1. Keep it short. Your customers won’t bother responding if they see a survey with multiple questions or long questions that require a lot of reading, effort, or time.
    2. Make it simple. This not only makes it easier for your customers to complete, but easier for you to track and monitor.
    3. Tie your survey to your goals. Remember that every question should have a clear and actionable purpose.
    4. Don’t measure anything you can’t control. If you won’t be able to make changes based on the feedback, there’s no value asking about it.
    5. Include an (optional) open-ended question. This will allow customers to provide more detailed feedback or suggestions.

    Q: How many questions should the survey contain?

    A: Ideally, your survey will have only one mandatory question that captures overall satisfaction with the interaction.

    This question can be followed up with an optional open-ended question prompting the respondent for more details. This will provide a lot more context to the overall rating.

    If there are additional questions you need to ask based on your goals, clearly make these questions optional so they don’t deter respondents from completing the survey. For example, they can appear only after the respondent has submitted their overall satisfaction response (i.e. on a separate, thank you page).

    Additional (optional) measures may include:

    • Customer effort score (how easy or difficult was it to get your issue resolved?)
    • Customer service skills of the service desk
    • Technical skills/knowledge of the agents
    • Speed or response or resolution

    Design question wording

    Tips for writing survey questions:

    • Be clear and concise
    • Keep questions as short as possible
    • Cut out any unnecessary words or phrasing
    • Avoid biasing, or leading respondents to select a certain answer
    • Don’t attempt to measure multiple constructs in a single question.

    Sample question wording:

    How satisfied are you with this support experience?

    How would you rate your support experience?

    Please rate your overall satisfaction with the way your issue was handled.

    Instead of this….

    Ask this….

    “We strive to provide excellent service with every interaction. Please rate how satisfied you are with this interaction.”

    “How satisfied were you with this interaction?”

    “How satisfied were you with the customer service skills, knowledge, and responsiveness of the technicians?”

    Choose only one to ask about.

    “How much do you agree that the service you received was excellent?”

    “Please rate the service you received.”

    “On a scale of 1-10, thinking about your most recent experience, how satisfied would you say that you were overall with the way that your ticket was resolved?”

    “How satisfied were you with your ticket resolution?”

    Choose response options

    Once you’ve written your survey question, you need to design the response options for the question. Put careful thought into balancing ease of responding for the user with what will give you the actionable data you need to meet your goals. Keep the following in mind:

    When planning your response options, remember to keep the survey as easy to respond to as possible – this means allowing a one-click response and a scale that’s intuitive and simple to interpret.

    Think about how you will use the responses and interpret the data. If you choose a 10-point scale, for example, what would you classify as a negative vs positive response? Would a 5-point scale suffice to get the same data?

    Again, use your goals to inform your response options. If you need a satisfaction metric, you may need a numerical scale. If your goal is just to capture negative responses, you may only need two response options: good vs bad.

    Common response options:

    • Numerical scale (e.g. very dissatisfied to very satisfied on a 5-point scale)
    • Star rating (E.g. rate the experience out of 5 stars)
    • Smiley face scale
    • 2 response options: Good vs Bad (or Satisfied vs Dissatisfied)

    Investigate the capabilities of your ITSM tool. It may only allow one built-in response option style. But if you have the choice, choose the simplest option that aligns with your goals.

    Decide how often to send surveys

    There are two common choices for when to send ticket satisfaction surveys:

    After random tickets

    After every ticket

    Pros

    • May increase response rate by avoiding survey fatigue.
    • May be more likely to capture a range of responses that more accurately reflect sentiment (versus only negative).
    • Gives you the opportunity to receive feedback whenever users have it.
    • If your goal is to act on negative feedback whenever it arises, that’s only possible if you send a survey after every ticket.

    Cons

    • Overrepresents frequent service desk users and underrepresents infrequent users.
    • Users who have feedback to give may not get the chance to give it/service desk can’t act on it.
    • Customers who frequently contact the service desk will be overwhelmed by surveys and may stop responding.
    • Customers may only reply if they have very negative or positive feedback.

    SDI’s 2018 Customer Experience in ITSM survey of service desk professionals found:

    Almost two-thirds (65%) send surveys after every ticket.

    One-third (33%) send surveys after randomly selected tickets are closed.

    Info-Tech Recommendation:

    Send a survey after every ticket so that anyone who has feedback gets the opportunity to provide it – and you always get the chance to act on negative feedback. But, limit how often any one customer receives a ticket to avoid over-surveying them – restrict to anywhere between one survey a week to one per month per customer.

    Plan detailed survey logistics

    Decision #1

    Decision #2

    What tool will you use to deliver the survey?

    What (if any) conditions apply to your survey?

    Considerations

    • How much configuration does your ITSM tool allow? Will it allow you to configure the survey according to your decisions? Many ITSM tools, especially mid-market, do not allow you to change the response options or how often the survey is sent.
    • How does the survey look and act on mobile devices? If a customer receives the survey on their phone, they need to be able to easily respond from there or they won’t bother at all.
    • If you wish to use a different survey tool, does it integrate with your ITSM solution? Would agents have to manually send the survey? If so, how would they choose who to send the survey to, and when?

    Considerations

    Is there a subset of users who you never want to receive a survey (e.g. a specific department, location, role, or title)?

    Is there a subset of users who you always want to receive a survey, no matter how often they contact the service desk (e.g. VIP users, a department that scored low on the annual satisfaction survey, etc.)?

    Are there certain times of the year that you don’t want surveys to go out (e.g. fiscal year end, holidays)?

    Are there times of the day that you don’t want surveys to be sent (e.g. only during business hours; not at the end of the day)?

    Recommendations

    The built-in functionality of your ITSM tool’s surveys will be easiest to send and track; use it if possible. However, if your tool’s survey module is limited and won’t give you the value you need, consider a third-party solution or survey tool that integrates with your ITSM solution and won’t require significant manual effort to send or review the surveys.

    Recommendations

    If your survey module allows you to apply conditions, think about whether any are necessary to apply to either maximize your response rate (e.g. don’t send a survey on a holiday), avoid annoying certain users, or seek extra feedback from dissatisfied users.

    Plan detailed survey logistics

    Decision #2

    Decision #1

    What will trigger the survey?

    When will the survey be sent?

    Considerations

    • Usually a change of ticket status triggers the survey, but you may have the option to send it after the ticket is marked ‘resolved’ or ‘closed’. The risk of sending the survey after the ticket is ‘resolved’ is the issue may not actually be resolved yet, but waiting until it’s ‘closed’ means the user may be less likely to respond as more time has passed.
    • Some tools allow for a survey to be sent after every agent reply.
    • Some have the option to manually generate a survey, which may be useful in some cases; those cases would need to be well defined.

    Considerations

    • Once you’ve decided the trigger for the survey, decide how much time should pass after that trigger before the survey is sent.
    • The amount of time you choose will be highly dependent on the trigger you choose. For example, if you want the ‘resolved’ status to send a survey, you may want to wait 24h to send the survey in case the user responds that their issue hasn’t been properly resolved.
    • If you choose ‘closed’ as your trigger, you may want the survey to be sent immediately, as waiting any longer could further reduce the response rate.
    • Your average resolution time may also impact the survey wait time.

    Recommendations

    Only send the survey once you’re sure the issue has actually been resolved; you could further upset the customer if you ask them how happy they are with the resolution if resolution wasn’t achieved. This means sending the survey once the user confirms resolution (which closes ticket) or the agent closes the ticket.

    Recommendations

    If you are sending the survey upon ticket status moving to ‘resolved’, wait at least 24 hours before sending the survey in case the user responds that their issue wasn’t actually resolved. However, if you are sending the survey after the ticket has been verified resolved and closed, you can send the survey immediately while the experience is still fresh in their memory.

    Plan detailed survey logistics

    Decision #1

    Decision #2

    How will the survey appear in email?

    How long will the survey remain active?

    Considerations

    • If the survey link is included within the ticket resolution email, it’s one less email to fatigue users, but users may not notice there is a survey in the email.
    • If the survey link is included in its own separate email, it will be more noticeable to users, but could risk overwhelming users with too many emails.
    • Can users view the entire survey in the email and respond directly within the email, or do they need to click on a link and respond to the survey elsewhere?

    Considerations

    • Leaving the survey open at least a week will give users who are out of office or busy more time to respond.
    • However, if users respond to the survey too long after their ticket was resolved, they may not remember the interaction well enough to give any meaningful response.
    • Will you send any reminders to users to complete the survey? It may improve response rate, or may lead to survey fatigue from reaching out too often.

    Recommendations

    Send the survey separately from the ticket resolution email or users will never notice it. However, if possible, have the entire survey embedded within the email so users can click to respond directly from their email without having to open a separate link. Reduce effort, to make users more likely to respond.

    Recommendations

    Leave enough time for the user to respond if they are busy or away, but not so much time that the data will be irrelevant. Balance the need to remind busy end users, with the possibility of overwhelming them with survey fatigue. About a week is typical.

    Plan detailed survey logistics

    Decision #1

    Decision #2

    What will the body of the email/messaging say?

    Where will completed surveys be sent?

    Considerations

    • Communicate the value of responding to the survey.
    • Remember, the survey should be as short and concise as possible. A lengthy body of text before the actual survey can deter respondents.
    • Depending on your survey configuration, you may have a ‘thank you’ page that appears after respondents complete the survey. Think about what messaging you can save for that page and what needs to be up front.
    • Ensure there is a clear reference to which ticket the survey is referencing (with the subject of the ticket, not just ticket number).

    Considerations

    • Depending on the complexity of your ITSM tool, you may designate email addresses to receive completed surveys, or configure entire dashboards to display results.
    • Decide who needs to receive all completed surveys in order to take action.
    • Decide whether the agent who resolved the ticket will have access to the full survey response. Note that if they see negative feedback, it may affect morale.
    • Are there any other stakeholders who should receive the immediate completed surveys, or can they view summary reports and dashboards of the results?

    Recommendations

    Most users won’t read a long message, especially if they see it multiple times, so keep the email short and simple. Tell users you value their feedback, indicate which interaction you’re asking about, and say how long the survey should take. Thank them after they submit and tell them you will act on their feedback.

    Recommendations

    Survey results should be sent to the Service Manager, Customer Experience Lead, or whoever is the person responsible for managing the survey feedback. They can choose how to share feedback with specific agents and the service desk team.

    Response rates for transactional surveys are typically low…

    Most IT organizations see transactional survey response rates of less than 20%.

    The image contains a screenshot of a SDI survey taken to demonstrate customer satisfaction respond rate.

    Source: SDI, 2018

    SDI’s 2018 Customer Experience in ITSM survey of service desk professionals found that 69% of respondents had survey response rates of 20% or less. However, they did not distinguish between transactional and relationship surveys.

    Reasons for low response rates:

    • Users tend to only respond if they had a very positive or very negative experience worth writing about, but don’t typically respond for interactions that go as expected or were average.
    • Survey is too long or complicated.
    • Users receive too many requests for feedback.
    • Too much time has passed since the ticket was submitted/resolved and the user doesn’t remember the interaction.
    • Users think their responses disappear into a black hole or aren’t acted upon so they don’t see the value in taking the time to respond. Or, they don’t trust the confidentiality of their responses.

    “In my experience, single digits are a sign of a problem. And a downward trend in response rate is also a sign of a problem. World-class survey response rates for brands with highly engaged customers can be as high as 60%. But I’ve never seen it that high for internal support teams. In my experience, if you get a response rate of 15-20% from your internal customers then you’re doing okay. That’s not to say you should be content with the status quo, you should always be looking for ways to increase it.”

    – David O’Reardon, Founder & CEO of Silversix

    … but there are steps you can take to maximize your response rate

    It is still difficult to achieve high response rates to transactional surveys, but you can at least increase your response rate with these strategies:

    1. Reduce frequency
    2. Don’t over-survey any one user or they will start to ignore the surveys.

    3. Send immediately
    4. Ask for feedback soon after the ticket was resolved so it’s fresh in the user’s memory.

    5. Make it short and simple
    6. Keep the survey short, concise, and simple to respond to.

    7. Make it easy to complete
    8. Minimize effort involved as much as possible. Allow users to respond directly from email and from any device.

    9. Change email messaging
    10. Experiment with your subject line or email messaging to draw more attention.

    11. Respond to feedback
    12. Respond to customers who provide feedback – especially negative – so they know you’re listening.

    13. Act on feedback
    14. Demonstrate that you are acting on feedback so users see the value in responding.

    Use Info-Tech’s survey template as a starting point

    Once you’ve worked through all the decisions in this step, you’re ready to configure your transactional survey in your ITSM solution or survey tool.

    As a starting point, you can leverage Info-Tech’s Transactional Service Desk Survey Templatee to design your templates and wording.

    Make adjustments to match your decisions or your configuration limitations as needed.

    Refer to the key decisions tables on slides 24 and 25 to ensure you’ve made all the configurations necessary as you set up your survey.

    The image contains a screenshot of Info-Tech's survey templates.

    Design and implement relationship surveys

    Phase 3

    Understand why and how to design a survey to assess overall satisfaction with the service desk across your organization, or use Info-Tech’s diagnostic.

    Phase 1:

    Phase 2:

    Phase 3:

    Phase 4:

    Understand how to measure customer satisfaction

    Design and implement transactional surveys

    Design and implement relationship surveys

    Analyze and act on feedback

    How can we evaluate overall Service Desk service quality?

    Evaluating service quality in any industry is challenging for both those seeking feedback and those consuming the service: “service quality is more difficult for the consumer to evaluate than goods quality.”

    You are in the position of trying to measure something intangible: customer perception, which “result[s] from a comparison of consumer expectations with actual service performance,” which includes both the service outcome and also “the process of service delivery”

    (Source: Parasuraman et al, 1985, 42).

    Your mission is to design a relationship survey that is:

    • Comprehensive but not too long.
    • Easy to understand but complex enough to capture enough detail.
    • Able to capture satisfaction with both the outcome and the experience of receiving the service.

    Use relationship surveys to measure overall service desk service quality

    Recall the definition of a relationship survey:

    • Survey that is sent periodically (i.e. semi-annually or annually) to the entire customer base to measure the overall relationship with the service desk.
    • Shows you where your customer experience is doing well and where it needs improving.
    • Asks customers to rate you based on their overall experience rather than on a specific product or interaction.
    • Longer and more comprehensive than transactional surveys, covering multiple dimensions/ topics.

    Relationship surveys serve several purposes:

    • Gives end users an opportunity to provide overall feedback on a wider range of experiences with IT.
    • Gives IT the opportunity to respond to feedback and show users their voices are heard.
    • Provides insight into year-over-year trends and customer satisfaction.
    • Provides IT leaders the opportunity to segment the results by demographic (e.g. by department, location, or seniority) and target improvements where needed most.
    • Feeds into strategic planning and annual reports on user experience and satisfaction

    Info-Tech Insight

    Annual relationship surveys provide great value in the form of year-over-year internal benchmarking data, which you can use to track improvements and validate the impact of your service improvement efforts.

    Understand the gaps that decrease service quality

    The Service Quality Model (Parasuraman, Zeithaml and Berry, 1985) shows how perceived service quality is negatively impacted by the gap between expectations for quality service and the perceptions of actual service delivery:

    Gap 1: Consumer expectation – Management perception gap:

    Are there differences between your assumptions about what users want from a service and what those users expect?

    Gap 2: Management perception – Service quality specification gap:

    Do you have challenges translating user expectations for service into standardized processes and guidelines that can meet those expectations?

    Gap 3: Service quality specifications – Service delivery gap:

    Do staff members struggle to carry out the service quality processes when delivering service?

    Gap 4: Service delivery – External communications gap:

    Have users been led to expect more than you can deliver? Alternatively, are users unaware of how the organization ensures quality service, and therefore unable to appreciate the quality of service they receive?

    Gap 5: Expected service – Perceived service gap:

    Is there a discrepancy between users’ expectations and their perception of the service they received (regardless of any user misunderstanding)?

    The image contains a screenshot of the Service Quality Model to demonstrate the consumer and consumers.

    Your survey questions about service and support should provide insight into where these gaps exist in your organization

    Make key decisions ahead of launch

    Decision/step Considerations
    Align the relationship survey with your goals Align what is motivating you to launch the survey at this time and the outcomes it is intended to feed into.
    Identify what you’re measuring Clarify the purpose of the questions. Are you measuring feedback on your service desk, specifically? On all of IT? Are you trying to capture user effort? User satisfaction? These decisions will affect how you word your questions.
    Determine a framework for your survey Reporting on results and tracking year-over-year changes will be easier if you design a basic framework that your survey questions fall into. Consider drawing on an existing service quality framework to match best practices in other industries.
    Cover logistical details Designing a relationship survey requires attention to many details that may initially be overlooked: the survey’s length and timing, who it should be sent to and how, what demographic info you need to collect to slice and dice the results, and if it will be possible to conduct the survey anonymously.
    Design question wording It is important to keep questions clear and concise and to avoid overly lengthy surveys.
    Select answer scales The answer scales you select will depend on how you have worded the questions. There is a wide range of answer scales available to you; decide which ones will produce the most meaningful data.
    Test the survey Testing the survey before widely distributing it is key. When collecting feedback, conduct at least a few in person observations of someone taking the survey to get their unvarnished first impressions.
    Monitor and maximize your response rate Ensure success by staying on top of the survey during the period it is open.

    Align the relationship survey with your goals

    What is motivating you to launch the survey at this time?

    Is there a renewed focus on customer service satisfaction? If so, this survey will track the initiative’s success, so its questions must align with the sponsors’ expectations.

    Are you surveying customer satisfaction in order to comply with legislation, or directives to measure customer service quality?

    What objectives/outcomes will this survey feed into?

    What do you need to report on to your stakeholders? Have they communicated any expectations regarding the data they expect to see?

    Does the CIO want the annual survey to measure end-user satisfaction with all of IT?

    • Or do you only want to measure satisfaction with one set of processes (e.g. Service Desk)?
    • Are you seeking feedback on a project (e.g. implementation of new ERP)?
    • Are you seeking feedback on the application portfolio?

    In 1993 the U.S. president issued an Executive Order requiring executive agencies to “survey customers to determine the kind and quality of services they want and their level of satisfaction with existing services” and “post service standards and measure results against them.” (Clinton, 1993)

    Identify what you’re measuring

    Examples of Measures

    Clarify the purpose of the questions

    Each question should measure something specific you want to track and be phrased accordingly.

    Are you measuring feedback on the service desk?

    Service desk professionalism

    Are you measuring user satisfaction?

    Service desk timeliness

    Your customers’ happiness with aspects of IT’s service offerings and customer service

    Trust in agents’ knowledge

    Users’ preferred ticket intake channel (e.g. portal vs phone)

    Satisfaction with self-serve features

    Are you measuring user effort?

    Are you measuring feedback on IT overall?

    Satisfaction with IT’s ability to enable the business

    How much effort your customer needs to put forth to accomplish what they wanted/how much friction your service causes or alleviates

    Satisfaction with company-issued devices

    Satisfaction with network/Wi-Fi

    Satisfaction with applications

    Info-Tech Insight

    As you compose survey questions, decide whether they are intended to capture user satisfaction or effort: this will influence how the question is worded. Include a mix of both.

    Determine a framework for your survey

    If your relationship survey covers satisfaction with service support, ensure the questions cover the major aspects of service quality. You may wish to align your questions on support with existing frameworks: for example, the SERVQUAL service quality measurement instrument identifies 5 dimensions of service quality: Reliability, Assurance, Tangibles, Empathy, and Responsiveness (see below). As you design the survey, consider if the questions relate to these five dimensions. If you have overlooked any of the dimensions, consider if you need to revise or add questions.

    Service dimension

    Definition

    Sample questions

    Reliability

    “Ability to perform the promised service dependably and accurately”1

    • How satisfied are you with the effectiveness of Service Desk’s ability to resolve reported issues?

    Assurance

    “Knowledge and courtesy of employees and their ability to convey trust and confidence”2

    • How satisfied are you with the technical knowledge of the Service Desk staff?
    • When you have an IT issue, how likely are you to contact Service Desk by phone?

    Tangibles

    “Appearance of physical facilities, equipment, personnel, and communication materials”3

    • How satisfied are you that employees in your department have all the necessary technology to ensure optimal job performance?
    • How satisfied are you with IT’s ability to communicate to you regarding the information you need to perform your job effectively?

    Empathy

    “Caring, individualized attention the firm provides its customers”4

    • How satisfied are you that IT staff interact with end users in a respectful and professional manner?

    Responsiveness

    “Willingness to help customers and provide prompt service”5

    • How satisfied are you with the timeliness of Service Desk’s resolution to reported issues?
    1-5. Arlen, Chris,2022. Paraphrasing Zeithaml, Parasuraman, and Berry, 1990.

    Cover logistical details of the survey

    Identify who you will send it to

    Will you survey your entire user base or a specific subsection? For example, a higher education institution may choose to survey students separately from staff and faculty. If you are gathering data on customer satisfaction with a specific implementation, only survey the affected stakeholders.

    Determine timing

    Avoid sending out the survey during known periods of time pressure or absence (e.g. financial year-end, summer vacation).

    Decide upon its length

    Consider what survey length your users can tolerate. Configure the survey to show the respondents’ progression or their percentage complete.

    Clearly introduce the survey

    The survey should begin with an introduction that thanks users for completing the survey, indicates its length and anonymity status, and conveys how the data will be used, along with who the participants should contact with any questions about the survey.

    Decide upon incentives

    Will you incentivize participation (e.g. by entering the participants in a draw or rewarding highest-participating department)?

    Collect demographic information

    Ensure your data can be “sliced and diced” to give you more granular insights into the results. Ask respondents for information such as department, location, seniority, and tenure to help with your trend analysis later.

    Clarify if anonymous

    Users may be more comfortable participating if they can do so anonymously (Quantisoft, n.d.). If you promise anonymity, ensure your survey software/ partner can support this claim. Note the difference between anonymity (identity of participant is not collected) and confidentiality (identifying data is collected but removed from the reported results).

    Decide how to deliver the survey

    Will you be distributing the survey yourself through your own licensed software (e.g. through Microsoft Forms if you are an MS shop)? Or, will you be partnering with a third-party provider? Is the survey optimized for mobile? Some find up to 1/3 of participants use mobile devices for their surveys (O’Reardon, 2018).

    Use the Sample Size Calculator to determine your ideal sample size

    Use Info-Tech’s Sample Size Calculator to calculate the number of people you need to complete your survey to have statistically representative results.

    The image contains a screenshot of the Sample Size Calculator.

    In the example above, the service desk supports 1000 total users (and sent the survey to each one). To be 95% confident that the survey results fall within 5% of the true value (if every user responded), they would need 278 respondents to complete their survey. In other words, to have a sample that is representative of the whole population, they would need 278 completed surveys.

    Explanation of terms:

    Confidence Level: A measure of how reliable your survey is. It represents the probability that your sample accurately reflects the true population (e.g. your entire user base). The industry standard is typically 95%. This means that 95 times out of 100, the true data value that you would get if you surveyed the entire population would fall within the margin of error.

    Margin of Error: A measure of how accurate the data is, also known as the confidence interval. It represents the degree of error around the data point, or the range of values above and below the actual results from a survey. A typical margin of error is 5%. This means that if your survey sample had a score of 70%, the true value if you sampled the entire population would be between 65% and 75%. To narrow the margin of error, you would need a bigger sample size.

    Population Size: The total set of people you want to study with your survey. For example, the total number of users you support.

    Sample Size: The number of people who participate in your survey (i.e. complete the survey) out of the total population.

    Info-Tech’s End-User Satisfaction Diagnostics

    If you choose to leverage a third-party partner, an Info-Tech satisfaction survey may already be part of your membership. There are two options, depending on your needs:

    I need to measure and report customer satisfaction with all of IT:

    • IT’s ability to enable the organization to meet its existing goals, innovate, adapt to business needs, and provide the necessary technology.
    • IT’s ability to provide training, respond to feedback, and behave professionally.
    • Satisfaction with IT services and applications.

    Both products measure end-user satisfaction

    One is more general to IT

    One is more specific to service desk

    I need to measure and report more granularly on Service Desk customer satisfaction:

    • Efficacy and timeliness of resolutions
    • Technical and communication skills
    • Ease of contacting the service desk
    • Effectiveness of portal/ website
    • Ability to collect and apply user feedback

    Choose Info-Tech's End User Satisfaction Survey

    Choose Info-Tech’s Service Desk Satisfaction Survey

    Design question wording

    Write accessible questions:

    Instead of this….

    Ask this….

    48% of US adults meet or exceed PIACC literacy level 3 and thus able to deal with texts that are “often dense or lengthy.”

    52% of US adults meet level 2 or lower.

    Keep questions clear and concise. Avoid overly lengthy surveys.

    Source: Highlights of the 2017 U.S. PIAAC Results Web Report
    1. How satisfied are you with the response times of the service desk?
    2. How satisfied are you with the timeliness of the service desk?

    Users will have difficulty perceiving the difference between these two questions.

    1. How satisfied are you with the time we take to acknowledge receipt of your ticket?
    2. How satisfied are you with the time we take to completely resolve your ticket?

    Tips for writing survey questions:

    “How satisfied are you with the customer service skills, knowledge, and responsiveness of the technicians?”

    This question measures too many things and the data will not be useful.

    Choose only one to ask about.

    • Cut out any unnecessary words or phrasing. Highlight/bold key words or phrases.
    • Avoid biasing or leading respondents to select a certain answer.
    • Don’t attempt to measure multiple constructs in a single question.

    “On a scale of 1-10, thinking about the past year, how satisfied would you say that you were overall with the way that your tickets were resolved?”

    This question is too wordy.

    “How satisfied were you with your ticket resolution?”

    Choose answer scales that best fit your questions and reporting needs

    Likert scale

    Respondents select from a range of statements the position with which they most agree:

    E.g. How satisfied are you with how long it generally takes to resolve your issue completely?

    E.g. Very dissatisfied/Somewhat dissatisfied/ Neutral/ Somewhat satisfied/ Very satisfied/ NA

    Frequency scale

    How often does the respondent have to do something, or how often do they encounter something?

    E.g. How frequently do you need to re-open tickets that have been closed without being satisfactorily resolved?

    E.g. Never/ Rarely/ Sometimes/ Often/ Always/ NA

    Numeric scale

    By asking users to rate their satisfaction on a numeric scale (e.g., 1-5, 1-10), you can facilitate reporting on averages:

    E.g. How satisfied are you with IS’s ability to provide services to allow the organization to meet its goals?

    E.g. 1 – Not at all Satisfied to 10 – Fully Satisfied / NA

    Forced ranking

    Learn more about your users’ priorities by asking them to rank answers from most to least important, or selecting their top choices (Sauro, 2018):

    E.g. From the following list, drag and drop the 3 aspects of our service that are most important to you into the box on the right.

    Info-Tech Insight

    Always include an optional open-ended question, which allows customers to provide more feedback or suggestions.

    Test the survey before launching

    Review your questions for repetition and ask for feedback on your survey draft to discover if readers interpret the questions differently than you intended.

    Test the survey with different stakeholder groups:

    • IT staff: To discover overlooked topics.
    • Representatives of your end-user population: To discover whether they understand the intention of the questions.
    • Executives: To validate whether you are capturing the data they are interested in reporting on.

    Testing methodology:

    • Ask your test subjects to take the survey in your presence so you can monitor their experience as they take it.
    • Ask them to narrate their experience as they take the survey.
    • Watch for:
      • The time it takes to complete the survey.
      • Moments when they struggle or are uncertain with the survey’s wording.
      • Questions they find repetitive or pointless.

    Info-Tech Insight

    In the survey testing phase, try to capture at least a few real-time responses to the survey. If you collect survey feedback only once the test is over, you may miss some key insights into the user experience of navigating the survey.

    “Follow the golden rule: think of your audience and what they may or may not know. Think about what kinds of outside pressures they may bring to the work you’re giving them. What time constraints do they have?”

    – Sally Colwell, Project Officer, Government of Canada Pension Centre

    Monitor and maximize your response rate

    Ensure success by staying on top of the survey during the period it is open.

    • When will your users complete the survey? You know your own organization’s culture best, but SurveyMonkey found that weekday survey responses peaked at mid-morning and mid-afternoon (Wronski). Ensure you send the communication at a time it will not be overlooked. For example, some studies found Mondays to have higher response rates; however, the data is not consistent (Amaresan, 2021). Send the survey at a time you believe your users are least likely to be inundated with other notifications.
    • Have a trusted leader send out the first communication informing the end-user base of the survey. Ensure the recipient understands your motivation and how their responses will be used to benefit them (O’Reardon, 2016). Remind them that participating in the survey benefits them: since IT is taking actions based on their feedback, it’s their chance to improve their employee experience of the IT services and tools they use to do their job.
    • In the introductory communication, test different email subject lines and email body content to learn which versions increase respondents’ rates of opening the survey link, and “keep it short and clear” (O’Reardon, 2016).
    • If your users tend to mistrust emailed links due to security training, tell them how to confirm the legitimacy of the survey.

    “[Send] one reminder to those who haven’t completed the survey after a few days. Don’t use the word ‘reminder’ because that’ll go straight in the bin, better to say something like, ‘Another chance to provide your feedback’”

    – David O’Reardon, Founder & CEO of Silversix

    Analyze and act on feedback

    Phase 4

    Measure and analyze the results of both surveys and build a plan to act on both positive and negative feedback and communicate the results with the organization.

    Phase 1:

    Phase 2:

    Phase 3:

    Phase 4:

    Understand how to measure customer satisfaction

    Design and implement transactional surveys

    Design and implement relationship surveys

    Analyze and act on feedback

    Leverage the service recovery paradox to improve customer satisfaction

    The image contains a screenshot of a graph to demonstrate the service recovery paradox.

    A service failure or a poor experience isn’t what determines customer satisfaction – it’s how you respond to the issue and take steps to fix it that really matters.

    This means one poor experience with the service desk doesn’t necessarily lead to an unhappy user; if you quickly and effectively respond to negative feedback to repair the relationship, the customer may be even happier afterwards because you demonstrated that you value them.

    “Every complaint becomes an opportunity to turn a bad IT customer experience into a great one.”

    – David O’Reardon, Founder & CEO of Silversix

    Collecting feedback is only the first step in the customer feedback loop

    Closing the feedback loop is one of the most important yet forgotten steps in the process.

    1. Collect Feedback
    • Send transactional surveys after every ticket is resolved.
    • Send a broader annual relationship survey to all users.
  • Analyze Feedback
    • Calculate satisfaction scores.
    • Read open-ended comments.
    • Analyze for trends, categories, common issues and priorities.
  • Act on Feedback
    • Respond to users who provided feedback.
    • Make improvements based on feedback.
  • Communicate Results
    • Communicate feedback results and improvements made to respondents and to service desk staff.
    • Summarize results and actions to key stakeholders and business leaders.

    Act on feedback to get the true value of your satisfaction program

    • SDI (2018) survey data shows that the majority of service desk professionals are using their customer satisfaction data to feed into service improvements. However, 30% still aren’t doing anything with the feedback they collect.
    • Collecting feedback is only one half of a good customer feedback program. Acting on that feedback is critical to the success of the program.
    • Using feedback to make improvements not only benefits the service desk but shows users the value of responding and will increase future response rates.
    The image contains a screenshot of a bar graph that demonstrates SDI: What do service desk professionals do with customer satisfaction data?

    “Your IT service desk’s CSAT survey should be the means of improving your service (and the employee experience), and something that encourages people to provide even more feedback, not just the means for understanding how well it’s doing”

    – Joe the IT Guy, SysAid

    Assign responsibility for acting on feedback

    If collecting and analyzing customer feedback is something that happens off the side of your desk, it either won’t get done or won’t get done well.

    • Formalize the customer satisfaction program. It’s not a one-time task, but an ongoing initiative that requires significant time and dedication.
    • Be clear on who is accountable for the program and who is responsible for all the tasks involved for both transactional and relationship survey data collection, analysis, and communication.

    Assign accountability for the customer feedback program to one person (i.e. Service Desk Manager, Service Manager, Infrastructure & Operations Lead, IT Director), who may take on or assign responsibilities such as:

    • Designing surveys, including survey questions and response options.
    • Configuring survey(s) in ITSM or survey tool.
    • Sending relationship surveys and subsequent reminders to the organization.
    • Communicating results of both surveys to internal staff, business leaders, and end users.
    • Analyzing results.
    • Feeding results into improvement plans, coaching, and training.
    • Creating reports and dashboards to monitor scores and trends.

    Info-Tech Insight

    While feedback can feed into internal coaching and training, the goal should never be to place blame or use metrics to punish agents with poor results. The focus should always be on improving the experience for end users.

    Determine how and how often to analyze feedback data

    • Analyze and report scores from both transactional and relationship surveys to get a more holistic picture of satisfaction across the organization.
    • Determine how you will calculate and present satisfaction ratings/scores, both overall and for individual questions. See tips on the right for calculating and presenting NPS and CSAT scores.
    • A single satisfaction score doesn’t tell the full story; calculate satisfaction scores at multiple levels to determine where improvements are most needed.
      • For example, satisfaction by service desk tier, team or location, by business department or location, by customer group, etc.
    • Analyze survey data regularly to ensure you communicate and act on feedback promptly and avoid further alienating dissatisfied users. Transactional survey feedback should be reviewed at least weekly, but ideally in real time, as resources allow.

    Calculating NPS Scores

    Categorize respondents into 3 groups:

    • 9-10 = Promoters, 7-8 = Neutral, 1-6 = Detractors

    Calculate overall NPS score:

    • % Promoters - % Detractors

    Calculating CSAT Scores

    • CSAT is usually presented as a percentage representing the average score.
    • To calculate, take the total of all scores, divide by the maximum possible score, then multiply by 100. For example, a satisfaction rating of 80% means on average, users gave a rating of 4/5 or 8/10.
    • Note that some organizations present CSAT as the percentage of “satisfied” users, with satisfied being defined as either “yes” on a two-point scale or a score of 4 or 5 on a 5-point scale. Be clear how you are defining your satisfaction rating.

    Don’t neglect qualitative feedback

    While it may be more difficult and time-consuming to analyze, the reward is also greater in terms of value derived from the data.

    Why analyze qualitative data

    How to analyze qualitative data

    • Quantitative data (i.e. numerical satisfaction scores) tells you how many people are satisfied vs dissatisfied, but it doesn’t tell you why they feel that way.
    • If you limit your data analysis to only reporting numerical scores, you will miss out on key insights that can be derived from open-ended feedback.
    • Qualitative data from open-ended survey questions provides:
      • Explanations for the numbers
      • More detailed insight into why respondents feel a certain way
      • More honest and open feedback
      • Insight into areas you may not have thought to ask about
      • New ideas and recommendations

    Methods range in sophistication; choose a technique depending on your tools available and goals of your program.

    1. Manual 2. Semi-automated 3. AI & Analysis Tools
    • Read all comments.
    • Sort into positive vs negative groups.
    • Add tags to categorize comments (e.g. by theme, keyword, service).
    • Look for trends and priorities, differences across groups.
    • Run a script to search for specific keywords.
    • Use a word cloud generator to visualize the most commonly mentioned words (e.g. laptop, email).
    • Due to limitations, manual analysis will still be necessary.
    • Use a feedback analysis/text analysis tool to mine feedback.
    • Software will present reports and data visualizations of common themes.
    • AI-powered tools can automatically detect sentiment or emotion in comments or run a topic analysis.

    Define a process to respond to both negative and positive feedback

    Successful customer satisfaction programs respond effectively to both positive and negative outcomes. Late or lack of responses to negative comments may increase customer frustration, while not responding at all to the positive comments may give the perception of indifference.

    1. Define what qualifies as a positive vs negative score
    2. E.g. Scores of 1 to 2 out of 5 are negative, scores of 4 to 5 out of 5 are positive.

    3. Define process to respond to negative feedback
    • Negative responses should go directly to the Service Desk Manager or whoever is accountable for feedback.
    • Set an SLO for when the user will be contacted. It should be within 24h but ideally much sooner.
    • Investigate the issue to understand exactly what happened and get to the root cause.
    • Identify remediation steps to ensure the issue does not occur again.
    • Communicate to the customer the action you have taken to improve.
  • Define process to respond to positive feedback
    • Positive responses should also be reviewed by the person accountable for feedback, but the timeline to respond may be longer.
    • Show respondents that you value their time by thanking them for responding. Showing appreciate helps to build a long-term relationship with the user.
    • Share positive results with the team to improve morale, and as a coaching/training mechanism.
    • Consider how to use positive feedback as an incentive or reward.

    Build a plan to communicate results to various stakeholders

    Regular communication about your feedback results and action plan tied to those results is critical to the success of your feedback program. Build your communication plan around these questions:

    1. Who should receive communication?

    Each audience will require different messaging, so start by identifying who those audiences are. At a minimum, you should communicate to your end users who provided feedback, your service desk/IT team, and business leaders or stakeholders.

    2. What information do they need?

    End users: Thank them for providing feedback. Demonstrate what you will do with that feedback.

    IT team: Share results and what you need them to do differently as a result.

    Business leaders: Share results, highlight successes, share action plan for improvement.

    3. Who is responsible for communication?

    Typically, this will be the person who is accountable for the customer feedback program, but you may have different people responsible for communicating to different audiences.

    4. When will you communicate?

    Frequency of communication will depend on the survey type – relationship or transactional – as well as the audience, with internal communication being much more frequent than end-user communication.

    5. How will you communicate?

    Again, cater your approach to the audience and choose a method that will resonate with them. End users may view an email, an update on the portal, a video, or update in a company meeting; your internal IT team can view results on a dashboard and have regular meetings.

    Communication to your users impacts both response rates and satisfaction

    Based on the Customer Communication Cycle by David O’Reardon, 2018
    1. Ask users to provide feedback through transactional and relationship surveys.
    2. Thank them for completing the survey – show that you value their time, regardless of the type of feedback they submitted.
    3. Be transparent and summarize the results of the survey(s). Make it easy to digest with simple satisfaction scores and a summary of the main insights or priorities revealed.
    4. Before asking for feedback, explain how you will use feedback to improve the service. After collecting feedback, share your plan for making improvements based on what the data told you.
    5. After you’ve made changes, communicate again to share the results with respondents. Make it clear that their feedback had a direct result on the service they receive. Communicating this before running another survey will also increase the likelihood of respondents providing feedback again.

    Info-Tech Insight

    Focus your communications to users around them, not you. Demonstrate that you need feedback to improve their experience, not just for you to collect data.

    Translate feedback into actionable improvements

    Taking action on feedback is arguably the most important step of the whole customer feedback program.

    Prioritize improvements

    Prioritize improvements based on low scores and most commonly received feedback, then build into an action plan.

    Take immediate action on negative feedback

    Investigate the issue, diagnose the root cause, and repair both the relationship and issue – just like you would an incident.

    Apply lessons learned from positive feedback

    Don’t neglect actions you can take from positive feedback – identify how you can expand upon or leverage the things you’re doing well.

    Use feedback in coaching and training

    Share positive experiences with the team as lessons learned, and use negative feedback as an input to coaching and training.

    Make the change stick

    After making a change, train and communicate it to your team to ensure the change sticks and any negative experiences don’t happen again.

    “Without converting feedback into actions, surveys can become just a pointless exercise in number watching.”

    – David O’Reardon, Founder & CEO of Silversix

    Info-Tech Insight

    Outline exactly what you plan to do to address customer feedback in an action plan, and regularly review that action plan to select and prioritize initiatives and monitor progress.

    For more guidance on tracking and prioritizing ongoing improvement initiatives, see the blueprints Optimize the Service Desk with a Shift Left Strategy and Build a Continual Improvement Plan for the Service Desk.

    Leverage Info-Tech resources to guide your improvement efforts

    Map your identified improvements to the relevant resource that can help:

    Improve service desk processes:

    Improve end-user self-service options:

    Assess and optimize service desk staffing:

    Improve ease of contacting the service desk:

    Standardize the Service Desk Optimize the Service Desk With a Shift-Left Strategy Staff the Service Desk to Meet Demand Improve Service Desk Ticket Intake

    Improve service desk processes:

    Improve end-user self-service options:

    Assess and optimize service desk staffing:

    Improve ease of contacting the service desk::

    Improve Incident and Problem Management Improve Incident and Problem Management Deliver a Customer Service Training Program to Your IT Department Modernize and Transform Your End-User Computing Strategy

    Map process for acting on relationship survey feedback

    Use Info-Tech’s Relationship Satisfaction Survey Review Process workflow as a template to define your own process.

    The image contains a screenshot of the Relationship Satisfaction Survey Review Process.

    Map process for acting on transactional survey feedback

    Use Info-Tech’s Transactional Satisfaction Survey Review Process workflow as a template to define your own process.

    The image contains a screenshot of the Transactional Satisfaction Survey Review Process.

    Related Info-Tech Research

    Standardize the Service Desk

    This project will help you build and improve essential service desk processes, including incident management, request fulfillment, and knowledge management to create a sustainable service desk.

    Optimize the Service Desk With a Shift-Left Strategy

    This project will help you build a strategy to shift service support left to optimize your service desk operations and increase end-user satisfaction.

    Build a Continual Improvement Plan

    This project will help you build a continual improvement plan for the service desk to review key processes and services and manage the progress of improvement initiatives.

    Deliver a Customer Service Training Program to Your IT Department

    This project will help you deliver a targeted customer service training program to your IT team to enhance their customer service skills when dealing with end users, improve overall service delivery and increase customer satisfaction.

    Sources Cited

    Amaresan, Swetha. “The best time to send a survey, according to 5 studies.” Hubspot. 15 Jun 2021. Accessed October 2022.
    Arlen, Chris. “The 5 Service Dimensions All Customers Care About.” Service Performance Inc. n.d. Accessed October 2022.
    Clinton, William Jefferson. “Setting Customer Service Standards.” (1993). Federal Register, 58(176).
    “Understanding Confidentiality and Anonymity.” The Evergreen State College. 2022. Accessed October 2022.
    "Highlights of the 2017 U.S. PIAAC Results Web Report" (NCES 2020-777). U.S. Department of Education. Institute of Education Sciences, National Center for Education Statistics.
    Joe the IT Guy. “Are IT Support’s Customer Satisfaction Surveys Their Own Worst Enemy?” Joe the IT Guy. 29 August 2018. Accessed October 2022.
    O’Reardon, David. “10 Ways to Get the Most out of your ITSM Ticket Surveys.” LinkedIn. 2 July 2019. Accessed October 2022.
    O'Reardon, David. "13 Ways to increase the response rate of your Service Desk surveys".LinkedIn. 8 June 2016. Accessed October 2022.
    O’Reardon, David. “IT Customer Feedback Management – A Why & How Q&A with an Expert.” LinkedIn. 13 March 2018. Accessed October 2022.
    Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1985). "A Conceptual Model of Service Quality and Its Implications for Future Research." Journal of Marketing, 49(4), 41–50.
    Quantisoft. "How to Increase IT Help Desk Customer Satisfaction and IT Help Desk Performance.“ Quantisoft. n.d. Accessed November 2022.
    Rumberg, Jeff. “Metric of the Month: Customer Effort.” HDI. 26 Mar 2020. Accessed September 2022.
    Sauro, Jeff. “15 Common Rating Scales Explained.” MeasuringU. 15 August 2018. Accessed October 2022.
    SDI. “Customer Experience in ITSM.” SDI. 2018. Accessed October 2022.
    SDI. “CX: Delivering Happiness – The Series, Part 1.” SDI. 12 January 2021. Accessed October 2022.
    Wronski, Laura. “Who responds to online surveys at each hour of the day?” SurveyMonkey. n.d. Accessed October 2022.

    Research contributors

    Sally Colwell

    Project Officer

    Government of Canada Pension Centre

    Avoid Project Management Pitfalls

    • Buy Link or Shortcode: {j2store}374|cart{/j2store}
    • member rating overall impact: N/A
    • member rating average dollars saved: N/A
    • member rating average days saved: N/A
    • Parent Category Name: Program & Project Management
    • Parent Category Link: /program-and-project-management
    • IT organizations seem to do everything in projects, yet fewer than 15% successfully complete all deliverables on time and on budget.
    • Project managers seem to succumb to the relentless pressure from stakeholders to deliver more, more quickly, with fewer resources, and with less support than is ideal.
    • To achieve greater likelihood that your project will stay on track, watch out for the four big pitfalls: scope creep, failure to obtain stakeholder commitment, inability to assemble a team, and failure to plan.

    Our Advice

    Critical Insight

    • While many project managers worry about proper planning as the key to project success, skilled management of the political factors around a project has a much greater impact on success.
    • Alone, combating scope creep can improve your likelihood of success by a factor of 2x.
    • A strong project sponsor will be key to fighting the inevitable battles to control scope and obtain resources.

    Impact and Result

    • Take steps to avoid falling into common project pitfalls.
    • Assess which pitfalls threaten your project in its current state and take appropriate steps to avoid falling into them.
    • Avoiding pitfalls will allow you to deliver value on time and on budget, creating the perception of success in users’ and managers’ eyes.

    Avoid Project Management Pitfalls Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Learn about common PM pitfalls and the strategies to avoid them

    Consistently meet project goals through enhanced PM knowledge and awareness.

    • Storyboard: Avoid Project Management Pitfalls
    • None

    2. Detect project pitfalls

    Take action and mitigate a pitfall before it becomes a problem.

    • Project Pitfall Detection & Mitigation Tool

    3. Document and report PM issues

    Learn from issues encountered to help map PM strategies for future projects.

    • Project Management Pitfalls Issue Log
    [infographic]

    Don't try this at home

    • member rating overall impact: N/A
    • member rating average dollars saved: N/A
    • member rating average days saved: N/A

    Brilliant little and very amusing way to deal with a scammer.

    But do not copy this method as it will actually reveal quite a bit and confirm that your email is valid and active.

    Click to watch Joe Lycett

     

    Select and Prioritize Digital Initiatives

    • Buy Link or Shortcode: {j2store}102|cart{/j2store}
    • member rating overall impact: N/A
    • member rating average dollars saved: N/A
    • member rating average days saved: N/A
    • Parent Category Name: Innovation
    • Parent Category Link: /innovation

    The business has embarked on its digital transformation journey. As CIO, you are being relied on to help triage what is most important – initiatives that will move the needle to achieve and fulfill the digital goals and ambitions of the organization.

    • If selection criteria are not identified and well defined, then digital initiatives risk being misprioritized or, worse yet, incorrectly labelled as having high ROI.
    • Like any other project, net-new digital initiatives must be triaged according to the value they bring to the organization.
    • Just as importantly, the complexity of each initiative must also be weighed as a critical factor of success.

    Our Advice

    Critical Insight

    Once the scope of the digital strategy and its goals are finalized, the heavy lifting begins. CIOs must prepare for this change by evaluating opportunities and prioritizing which will become digital initiatives.

    Impact and Result

    By using an appropriate selection process, CIOs can prioritize the digital initiatives that will matter most to the organization and drive business value.

    Select and Prioritize Digital Initiatives Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Select and Prioritize Digital Initiatives Storyboard – A step-by-step document that walks you through how to prepare an IT department to embrace innovation and support the organization’s digital initiatives.

    Part of Info-Tech’s seven-phase approach for aligning IT with the business’ digital strategy, this deck focuses the core and enabling initiatives that define IT’s innovation goals. By the end of this deck, the IT leader will have a roadmap of prioritized initiatives that enable the organization’s digital business initiatives.

    • Select and Prioritize Digital Initiatives Storyboard
    [infographic]

    Further reading

    Select and Prioritize Digital Initiatives

    Build your digital investment business case.

    Info-Tech Research Group

    Info-Tech is a provider of best-practice IT research advisory services that make every IT leader’s job easier.
    35,000 members sharing best practices you can leverage. Millions spent annually developing tools and templates. Leverage direct access to over 100 analysts as an extension of your team. Use our massive database of benchmarks and vendor assessments. Get up to speed in a fraction of the time.

    Key Concepts

    Digital initiative

    A project – or a group of interdependent projects – whose primary purpose is to enable digital technologies and/or digital business models. These technologies and models may be net new to the organization, or they may be existing ones that are optimized and improved by the initiative itself.

    The feasibility of any initiative is gauged by answering:

    • What amount of return on investment (ROI) or value does it bring to the organization?
    • What level of complexity does it pose to project execution?
    • To what extent does it solve a problem or leverage an opportunity?
    • To what degree is it aligned with digital business goals?

    Digital strategy

    The plan to deploy existing/emerging technologies to look at developing new products and services, new business models, and operational efficiency to meet or exceed performance targets.

    IT strategy

    The plan for deploying and maintaining applications, hardware, infrastructure, and IT services that support the business goals in a secure/regulatory-compliant manner to ensure reliability.

    Digital transformation

    Digital transformation is an at-scale change program – planned and executed over a finite time period – with the aspiration of creating material and sustainable improvement in the performance of an organization. Techniques include deploying a programmatic approach to innovation along with enabling technologies, capabilities, and practices that drive efficiency and create new products, markets, and business models.

    Your Challenge

    • Once the scope of the digital strategy and its goals are finalized, the heavy lifting begins.
    • The CIO must prepare for this change by evaluating opportunities and prioritizing which will become digital initiatives.
    • But where to start with prioritization? What should the selection criteria be?
    • To answer these all-important questions, the CIO must identify what success actually looks like.

    Common Obstacles

    • If selection criteria are not identified and well-defined, then digital initiatives risk being neglected or worse yet, incorrectly labelled as having high ROI.
    • Like any other project, net-new digital initiatives must be triaged according to the value they bring to the organization.
    • Just as importantly, the complexity of each initiative must also be weighed as a critical factor of success.

    Solution

    • Determine and set your selection criteria by leveraging the matrix provided in this deck.
    • Evaluate each proposed initiative against this repeatable process in order to test your assumptions.
    • Develop a business case for each high priority digital initiative that captures its benefits and business value.
    • Assemble your prioritized list of digital initiatives to present to stakeholders.

    Info-Tech Insight

    The business has embarked on its digital transformation journey. As CIO, you are being relied on to help triage what is most important – initiatives that will move the needle to achieve and fulfill the digital goals and ambitions of the organization.

    Analyst Perspective

    Prioritization follows ideation, and it’s not always easy.

    Ross Armstrong

    Your stakeholders have spent considerable time and effort identifying and articulating a digital business strategy. Now that ideas have turned into opportunities, the CIO must prioritize those opportunities as actual initiatives. Where to begin?

    Your first task is to identify the criteria that will be used to conduct prioritization activities. These criteria should be immutable and rigorously applied.

    Your second task will be to develop business cases for each opportunity that passes muster. But don’t worry, you won’t need an MBA to get the job done properly.

    Ross Armstrong

    Principal Research Director
    Info-Tech Research Group

    Info-Tech’s digital transformation journey

    Info-Tech’s digital transformation journey: 1 - Visualize the art of the digitally possible, 2 - Evolve your digital business strategy, 3 - Execute with confidence

    Info-Tech's digital transformation journey for industry members. Table shows the stakeholders, advisory support and deliverables for each industry members

    By now, you have established your current strategic context

    You have reviewed trends to reimagine the future of your industry and undertaken a digital maturity assessment to validate your business objectives and innovation goals. Now you need to evolve the current scope of your digital vision and opportunities.

    • Phase 1.1: Industry Trends Report

    • Phase 1.2: Digital Maturity Assessment

    • Phase 2.1: Zero In on Business Objectives

    By this point you have leveraged industry roundtables to better understand the art of the possible – exploring global trends, shifts in market forces or industry, customer needs, emerging technologies, and economic forecasts and creating opportunities out of these disruptions.

    In Phase 2.1, you identified your business and innovation goals and documented your current capabilities, prioritized for transformation.

    Business and innovation goals have been established through stakeholder interviews and business document review.

    Current capabilities have been prioritized for transformation and heat mapped.

    You have also formalized your digital strategy

    Throughout the course of Phase 2.2, you identified new digital opportunities, identified the business capabilities required to capitalize those opportunities, and updated the digital goals of your organization, accordingly.

    An example of a formalized digital strategy from Phase 2.2.

    The end result of this exercise is a new goals cascade that aligns digital goals and capabilities with those of the business. Digital initiatives were also identified but not yet selected or prioritized for execution at the project level.

    Now you will select and prioritize digital initiatives

    The goal of this phase is to ensure that initiatives that are green-lit for execution have been successfully assessed against your chosen criteria and that the business case for each initiative is firmly established and documented.

    Info-Tech’s digital transformation journey for industry members.

    There are three key activities outlined here that describe the actions that can be undertaken by industry members to help select and prioritize digital initiatives for the business.

    1. Identify your selection criteria

    2. Evaluate initiatives against criteria

    3. Determine a prioritized list of initiatives

    Info-Tech’s approach

    1

    Identify your selection criteria

    • Define what viability actually looks like.
    • Conduct an evaluation session to test your assumptions
    2

    Evaluate initiatives against criteria

    • Evaluate and validate an initiative to determine its viability.
    • Map the benefits and value proposition for each initiative.
    • Build a business case and profile for each selected initiative.
    3

    Determine a prioritized list of initiatives

    • Finalize your initiatives list and compile all relevant information.
    • Communicate the list to stakeholders.

    Step 1: Identify Your Selection Criteria

    Understand which conditions must be met in order to turn an opportunity into a digital initiative.

    Step 1: Identify Your Selection Criteria

    Step 1

    Identify Your Selection Criteria

    1.1

    Define what "viable" looks like

    Set criteria types and thresholds.

    It is impossible to gauge whether or not an opportunity is worthwhile if you don’t have a yardstick to measure it by. However, what is viable for one organization in a particular industry may not be viable for a company elsewhere.

    Consider:
    • Use the criteria already set forth in this deck.
    • If for any reason you cannot use these criteria, work with stakeholders to establish viability factors that suit both the business and IT.
    Avoid:
    • Vague language when establishing your own criteria.
    • Ambiguity in both measures and their definitions. Be crystal clear.

    1.2

    Conduct an evaluation session

    Test your assumptions by piloting prioritization.

    Select an initiative from one of the opportunity profiles from Phase 2.2 and run it through the selection criteria. From there, determine if your assumptions are sound. If not, tweak the criteria and test again until all stakeholders have confidence in the process.

    Consider:
    • Most if not all projects must go through the IT project management office (PMO) or project management leader, so why not create a “digital-only” track for digital business initiatives?
    • Which digital initiatives also represent a sound strategic fit to the organization?
    • Have we undertaken previous projects that are similar? Were those successful? Why or why not?
    Avoid:
    • Making too many initiatives high priority. IT resources are limited, so be ruthless.
    • Taking on too many initiatives at once. Most IT organizations can only work on a small number at any given time.

    Use these selection criteria to prioritize initiatives

    Ideas matter, but not all ideas are created equal. Now that you have elicited ideas and identified opportunities, discuss the assumptions, risks, and benefits associated with each proposed digital business initiative.

    Complexity versus Impact. Shows initiatives that have a business Must Prioritize (High value/low complexity), Should Plan (High value/high complexity), Could Have (Low Value/ Low complexity), and Don't need (Low value/high complexity)

    Prioritize opportunities into initiatives

    Recall that the opportunities identified in Phase 2.2 also became proposed digital initiatives demonstrated in your goals cascade.

    In your discussion, evaluate each opportunity through a matrix to create tension between value and complexity or other dimensions. Capture the information based on measurable business benefits-realization; risks or considerations; assumptions; and competencies, talent, and assets needed to deliver.

    Prioritize opportunities into Initiatives. For example: new digital products and services, intelligent fleet management via automation, ERP automation etc.

    Leverage opportunity profiles from your digital strategy

    To start, take one of the opportunity profiles you created in Phase 2.2, Build Your Digital Vision and Strategy, and use it throughout the following steps. Once done, repeat with the next opportunity profile until all have been vetted against criteria. If you did not use Info-Tech’s approach, simply use whatever list of digital business opportunities provided to you from stakeholders.

    Robotic process automation Template.

    Prioritization Criteria

    Run each initiative through the following evaluation criteria. When finished, any opportunities that appear in the top left quadrant (high value/low complexity) are now your highest priority digital initiatives.

    Instructions:

    Assign each initiative a letter. As you decide on each one, move a copy of the circled letter to its appropriate place on the 2x2 selection matrix.

    List of digital opportunities.

    Complexity versus Impact. Shows initiatives that have a business Must Prioritize (High value/low complexity), Should Plan (High value/high complexity), Could Have (Low Value/ Low complexity), and Don't need (Low value/high complexity)

    Info-Tech Insight

    Evaluation should be based on the insights from analysis across all criteria. Leverage group discussion to help contextualize and challenge assumptions when validating opportunities.

    Digital initiative ≠ IT project

    Every idea is a good one, unless you need one that works. What “works” as a digital initiative is not the same thing as a straightforward IT project that would be typically managed by a project manager or PMO. These latter projects will be addressed in Phase 3.1 of the digital journey.

    Opportunities and business needs > Business model > Impact > Mandatory > Innovation path forward

    Digital Track

    Focus: Transform the business and operations

    1. Problem may not be well defined.
    2. “Initiative” is not clear.
    3. Based on market research, customer needs, trend analysis, and economic forecast, risk to the business if fit-for-purpose initiative is not identified.
    4. Previous delivery results not as expected, or uncertain how to continue the project.
    5. Highly complex with significant impact to transform the business or operations.
    6. Execution approach is not clear.
    7. Capabilities may not exist within IT.

    IT PMO

    1. Emerging technology trends create opportunities to modernize IT, not transform business.
    2. Problem is well defined and understood.
    3. Initiative is clearly identified.
    4. New IT project.
    5. Can be complex but does not transform the business.
    6. Standard PMP approach is a good fit.
    7. Capabilities exist to execute within IT.
    8. Software vendor or systems integrator is initiative provider.

    Step 2: Evaluate Initiatives Against Criteria

    Ruthlessly prioritize which opportunities will deliver the greatest business value and pose the best chance of success.

    Step 2: Evaluate initiatives against criteria.

    Step 2

    Evaluate Initiatives Against Criteria

    2.1

    Evaluate and validate

    Evaluate and validate (or invalidate) opportunities.

    Now that you have tested and refined the selection criteria, take each opportunity profile from Phase 2.2 and run it through its paces. Once plotted on the 2x2 matrix, you will have a clear and concise view of high priority digital initiatives.

    Consider:
    • What are the timing, relevance, and impact of each initiative being evaluated?
    • What are the merits of each opportunity?
    • What are the extent and reach of their impacts?
    Avoid:
    • Guesswork. Stick with what you know based on the available information and data at hand.

    2.2

    Determine benefits

    Document benefits and value proposition.

    Identify and determine the benefits of each high priority initiative, including the benefit type (e.g. observable, financial, etc.). In addition, discuss and articulate the value proposition for each high priority initiative.

    Consider:
    • Tangible and intangible benefits.
    • Creating a vision statement for each initiative selected as high priority.
    Avoid:
    • Don’t reach too much when identifying benefits. Be realistic.

    2.3

    Make your case

    Build a business case for each initiative.

    Once you have enunciated the value and benefits of each high priority initiative, create a business case and profile for each one that includes known costs, risks, and so on. These materials will be crucial for project execution and IT capability planning in Phase 2.3 of your digital journey.

    Consider:
    • All forms of costs, both in terms of time, labor, and physical assets and resources.
    • Stick with a short-form business case for now to save time. You can always expand it into full-form business case later on, if necessary.
    Avoid:
    • Generalities. Be conservative in your estimates and keep them grounded in what has transpired in past initiatives at the organization.

    Exemplar: Prioritization criteria

    Your prioritization matrix should look something like this. Initiatives B and C will now have short-form business cases developed for them. Initiatives in the “Should Plan” quadrant can be dealt with later.

    List of initiatives for digital opportunities. Complexity versus Impact. Shows initiatives that have a business Must Prioritize (High value/low complexity), Should Plan (High value/high complexity), Could Have (Low Value/ Low complexity), and Don't need (Low value/high complexity)

    Draw information from the opportunity profiles

    You created opportunity profiles in Phase 2.2 to clarify, validate and evaluate specific ideas for digital initiatives. In these profiles, you considered the timing, relevance, and impact of those opportunities.

    Some prioritized initiatives will have an immediate and significant impact on your business. Some may have a significant impact, but on a longer timeline. Understanding this is important context for your overall digital business strategy.

    Above all, you must be able to communicate to stakeholders how the newly prioritized digital initiatives are relevant to driving the strategic growth of the business.

    Start by elucidating further on initiative benefits and business value as outlined in the opportunity profile. This will become crucial for completing your next step – building a short-form business case for each prioritized initiative.

    Robotics Process Automation Template. Benefits and outcomes as well as incremental value are highlighted. The next slide is a template for the short-form business case, while the slides after that contain instructions on how to fill out each section of the business case.

    Short-Form Business Case Template

    Short form business case template. Shows value proposition, initiative benefits and initiative roadmap.

    Prepare your business case for each initiative

    Tasks:

    1. On a whiteboard, draw the visual initiative canvas supplied below.
    2. For each prioritized initiative, leverage its opportunity profile (if used) to list the resulting customer or stakeholder products/services and its pain relievers and gain creators in the associated sections of the canvas.
    3. Ensure that the top pains, gains, and jobs are addressed by products/services, pain relievers, and gain creators.
    4. Use this information as a basis for further exercises in this section, such as defining benefits, articulating value proposition and vision, and cost estimates.
    Initiative canvas example.

    Input

    • The initiative’s opportunity profile from Phase 2.2 of the Digital Journey series (if used)

    Output

    • Short-form initiative business case

    Materials

    • Whiteboard and markers

    Participants

    • Opportunity owner
    • Opportunity group/team

    Expand on the key benefits of each initiative

    Business cases are not just a vehicle with which to acquire resources for investments, they are a mechanism that helps ensure the benefits of an investment are realized. To accomplish this, a business case must have a set of clearly defined benefits, combined with an understanding of how they will be measured and an explicitly stated beneficiary who can corroborate that the benefit has been realized.

    What is a benefit?

    Benefits are the advantages, or outcomes, that specific groups or individuals realize as a result of the proposed initiative’s implementation.

    Initiative inputs

    Initiative inputs are the time, resources, and scope dedicated to the endeavor of implementing an initiative.

    Benefits of initiative and initiative inputs diagram.

    Identify how to measure benefit achievement

    Benefits are realized when an organization either starts doing something new, stops doing something, or improves the way something is already being done. The impact of these changes must be measured in order to determine whether the change is positive and if the case warrants more resources in order to scale.

    Types of benefits

    • Observable: These are measured by opinion or judgement.
    • Measurable: These can be identified when there is an existing measure in place for the benefit (or when one can be easily created).
    • Quantifiable: Similar to measurable benefits; however, these benefits additionally feature size or magnitude (if it can be reliably estimated).
    • Financial: These are benefits that can be communicated in monetary terms. A benefit should only be classified as financial when sufficient evidence is available to show that the stated value is likely to be achieved.

    Benefit owners and responsibilities

    1. Each benefit should have assigned to it an explicit owner who gains an advantage as a result of the initiative’s implementation.
    2. For most benefits, the owner will be the primary beneficiary of the initiative.
    3. These individuals are the ones who must corroborate that a benefit has been realized.
    4. Assigning an owner to each benefit will foster a sense of accountability in terms of benefits realization and will also create a traceable path that helps track the success of the initiative.

    Complete the benefits section of the business case

    Tasks:

    1. Use the Short-Form Business Case Template included in this deck.
    2. Arrange a meeting with the key beneficiary or beneficiaries of your initiative. Refer back to the benefits and outcomes section of the initiative’s opportunity profile (if used) as a starting point.
    3. Clearly define what the key benefits of your initiative will be and list them in the Short-Form Business Case Template.
    4. Assign an owner to each benefit – the individual who will corroborate that the benefit has accrued.
    5. Come to a mutual agreement with the beneficiaries as to whether each benefit is:
      • Financial
      • Quantifiable
      • Measurable
      • Observable
    6. Discuss and list the methods that will be used to measure each benefit and list them in the Short-Form Business Case Template.

    Input

    • Key benefits of the initiative, how they will be measured, and who owns the benefits

    Output

    • Completed benefits section of the Short-Form Business Case Template

    Materials

    • Short-Form Business Case Template

    Participants

    • Opportunity owner
    • Key beneficiary

    Craft value proposition and vision statements

    The way one articulates the value an initiative provides is just as important as the initiative itself. Use the previous exercises as inputs to craft a statement that reflects the value your initiative will provide, but also describes how the initiative will create value. Specifically, a value proposition should answer the following questions:

    1. Who is the initiative for?
    2. What is the initiative?
    3. What does the initiative do?
    4. How is the initiative different from others?

    Complete value prop and vision statement sections of the business case

    Tasks:

    1. Having already completed the benefits section of the Short-Form Business Case Template, turn your attention to the value proposition section.
    2. Using your problem and initiative canvases, in addition to the benefits section, craft a value proposition statement that answers the following questions in one or two sentences:
      • Who is the initiative for?
      • What is the initiative?
      • What does the initiative do?
      • How is the initiative different?
    3. Input the value proposition statement into the value proposition section of the Short-Form Business Case Template.

    Input

    • Initiative canvas
    • Benefits section of the Short-Form Business Case Template

    Output

    • Completed value proposition section of the Short-Form Business Case Template

    Materials

    • Short-Form Business Case Template

    Participants

    • Opportunity owner
    • Opportunity group/team

    Identify initiative steps and add to business case

    Tasks:

    Turn your attention to the roadmap section of the Short-Form Business Case Template and fill it in through the following steps:

    1. Select which scope, resource, and/or time reduction tactics to apply given the context of the project.
    2. Use the test, run, gauge, and collect framework supplied, unless you elect to generate your own project phases. If that is the case, ensure that phases are mutually exclusive and completely exhaustive (MECE).
    3. For each phase, supply a brief description of the activities to be undertaken for that phase.
    4. Map the benefits to be accrued within each phase.
    5. For each phase, supply a set of two to three potential factors that create risk toward the benefits listed.
    6. For each risk, supply a mitigation tactic that could be employed to diffuse the risk or to mitigate it completely.

    Input

    • Project benefits
    • Scope, resource, and time reduction tactics

    Output

    • Roadmap section of the Short-Form Business Case Template

    Materials

    • Short-Form Business Case Template

    Participants

    • Opportunity owner

    Fill out the cost section of the business case

    Tasks:

    1. Having already completed the roadmap part of the Short-Form Business Case Template, turn your attention to the cost section.
    2. Use the scope, resource, and time reduction tactics and roadmap to estimate the cost necessary to execute the project. Remember that costs are a factor of the resources required and the cost type.
      • Resources:
        • Hardware
        • Software
        • Human
        • Network and communications
        • Facilities
      • Cost Types:
        • Acquisition
        • Operation
        • Growth and change
    3. Complete the cost section of the Short-Form Business Case Template with the cost estimate for the project.

    Input

    • Roadmap
    • Scope, resource, and time reduction tactics

    Output

    • Cost section of the Short-Form Business Case Template

    Materials

    • Short-Form Business Case Template

    Participants

    • Opportunity owner
    • Opportunity group/team

    Exemplar: Short-Form Business Case

    Short form business case template. Shows value proposition, initiative benefits and initiative roadmap.

    Step 3: Determine a Prioritized List of Initiatives

    Green-light opportunities for digital investment and create your list of high-priority digital initiatives.

    Step 3: Determine a prioritized list of initiatives.

    Step 3

    Determine a Prioritized List of Initiatives

    3.1

    Compile information

    Finalize your list of high priority initiatives.

    This list should also include the short-form business cases that you completed in the previous step. This compilation of initiative information will be used in the next phase of your digital journey and is critical for its successful completion.

    Consider:
    • Checking your work. Does it ring true? Does it create excitement? People will be working on these initiatives in the near future, so it’s ideal if they feel good about the outcomes.
    • Integrating with your IT strategy, if you have one. These digital initiatives will figure prominently in the fiscal quarters to come.
    Avoid:
    • Dramatic effect. While you want stakeholders and IT staff to be enthusiastic about the work ahead, don’t dress up the initiatives as something they’re not.

    3.2

    Communicate

    It’s time to communicate with stakeholders.

    By now you should have a relatively short yet potent list of digital business initiatives – plus a business case for each – that has been thoroughly vetted and prioritized. Stakeholders are eager to learn more about these initiatives, though the details that matter most may differ from stakeholder to stakeholder.

    Consider:
    • Socializing the business cases before formally presenting to stakeholders for approval.
    • You will want to first elicit feedback and make any recommended changes to messaging.
    • Tailoring your message depending on stakeholder type, their priorities and concerns, and so on.
    Avoid:
    • Sugar coating. Many, if not all, of these stakeholders have the authority to invalidate or disapprove any business case that fails to pass muster. Give it to them straight.

    Compile your prioritized initiatives

    There are two follow-up actions to do with your newly prioritized list of digital initiative business cases: present them to stakeholders for approval and then add them to your IT strategic roadmap.

    Compile prioritized initiatives. Present to stakeholders and then add them to your IT strategic roadmap.

    Present business cases to stakeholders

    For most high-profile digital business initiatives, the short-form business case will not be the first time stakeholders hear about them. By this point, securing approval should only be a formality if the initiative has been effectively socialized beforehand. If this is not the case, one must build an adequate understanding of the stakeholder landscape and then use this understanding to effectively present business cases for digital initiative and receive approval to proceed with them.

    Gauge the importance of various stakeholders and tailor your message according to their concerns and the requirements of their role. Consider the following important questions about each stakeholder:

    • Authority: How much influence does the stakeholder have? Enough to drive the initiative forward?
    • Involvement: How interested is the stakeholder? How involved is the stakeholder in the initiative already?
    • Impact: To what degree will the stakeholder be impacted? Will this significantly change how they do their job?
    • Support: Is the stakeholder a supporter of the initiative? Neutral? A resistor?

    Develop a stakeholder map

    A stakeholder map helps visualize the importance of various stakeholders and their concerns so you can prioritize your time according to those stakeholders who are most impacted by a digital initiative, as well as those who have the authority to green-light them.

    1. Evaluate each stakeholder in terms of authority, involvement, impact, and support, as discussed in the previous slide.
    2. Map each stakeholder to an area on the right template (slide four) based upon the level of their authority and involvement (high or low).
      • Vary the size of the circle to distinguish stakeholders that are highly impacted by the IT strategy from those who are not. Color each circle to show each stakeholder’s estimated or gauged level of support for the project.
    3. Ask yourself if the stakeholder map looks accurate. Is there someone who has no involvement in digital initiatives, but should?
      • A) For example, if a CFO who has the authority to disapprove project funding is heavily impacted and not involved, the success of the business cases will be put at risk.
    4. Draw a dotted circle to show where that stakeholder needs to be located (increased involvement and support), and an arrow with a dotted line to signify the needed change. Some stakeholders may have influence over others.
      • B) For example, a COO who highly values the opinion of the director of operations would be influenced by that director. Draw an arrow from one stakeholder to another to signify this relationship.

    Focus on key players: Relevant stakeholders who have high power are highly impacted and should have high involvement. Engage the stakeholders that are impacted most and have the authority to influence digital initiatives and approve business cases.

    Stakeholder map. Authority versus involvement of key players.

    Summary of key insights

    By now, you should have a firm understanding of the principles and desired actions, behaviors, and outcomes that have been presented in this methodology. Furthermore:

    1. Prioritization of digital opportunities can be a relatively straightforward task as long as the correct stakeholders are involved and use a common and agreed upon set of criteria.
    2. Developing a business case for a digital initiative in an agile manner need not be a grueling exercise provided that a vetted and repeatable process is used.
    3. Above all, remember that this is a journey. Going from an intangible (macro-trend, problem, or opportunity) to a tangible (actual project or initiative) does not happen all at once.

    Related Info-Tech Research

    Understand Industry Trends

    Assess how the external environment presents opportunities or threats to your organization.

    Build a Business-Aligned IT Strategy

    Align with the business by creating an IT strategy that documents the business context, key initiatives, and a strategic roadmap.

    Define Your Digital Business Strategy

    Design a strategy that applies innovation to your business model, streamlines and transforms processes, and makes use of technologies to enhance interactions with customers and employees.

    Research Contributors and Experts

    Ross Armstrong

    Ross Armstrong

    Principal Research Director, CIO Advisory
    Info-Tech Research Group

    Ross Armstrong is a Principal Research Director in the CIO Advisory practice at Info-Tech Research Group, covering the areas of IT strategic planning, digital strategy, digital transformation, and IT innovation.

    Ross has worked in a variety of public and private sector industries including automotive, IT, mobile/telecom, and higher education. All of his roles over the years have centered around data-driven market research – in pursuit of insightful and successful product development and product management – at their core.

    In addition to his long tenure as an Info-Tech Research Group analyst, Ross has worked in research and product innovation positions at Autodata initiatives (J.D. Power), BlackBerry, and Ivey Business School (Western University).

    Ross holds a Master of Arts degree in English Language and Literature from Western University (UWO) and has served as an advisory board member for a number of not-for-profit and educational institutions.

    Joanne Lee

    Joanne Lee

    Principal Research Director, CIO Advisory
    Info-Tech Research Group

    Joanne is an executive with over 25 years of experience providing leadership in digital technology and management consulting across both public and private entities from initiative delivery to organizational redesign across BC, Ontario, and Globally.

    A Director within KPMG’s CIO Advisory Management Consulting services and practice lead for Digital Health in BC, Joanne has led various client engagements from ERP Cloud Strategy, IT Operating Models, Data and Analytics maturity, to process redesign. More recently, Joanne was the Chief Program Officer and Executive Director responsible for leading the implementation of a $450M technology and business transformation initiative across 13 hospitals and community services for one of the largest health authorities in BC.

    A former clinician, Joanne has held progressive leadership roles in healthcare with accountabilities across IT operations and service management, data analytics, project management office (PMO), clinical informatics, and privacy and contract management. Joanne is passionate about connecting people, concepts, and capital.

    Bibliography

    “AI: From Data to ROI.” Cognizant, September 2020. Accessed November 2022.

    Bughin, Jacques, et al. “The Case for Digital Reinvention.” McKinsey Quarterly, February 2017. Accessed November 2022.

    “The Business Case for Digital Transformation.” CPA Canada, June 2021. Accessed November 2022.

    “The Case for Digital Transformation.” The National Center for the Middle Market, Ohio State University, 2020. Accessed October 2022.

    “Digital Transformation in Government Case Study.” Ionology, April 2020. Accessed October 2022.

    Louis, Peter, et al. “Internet of Things – From Buzzword to Business Case.” Siemens, 11 January 2021. Accessed December 2022.

    Miesen, Nick. “Case Studies of Digital Transformations in Process and Aerospace Industries.” Jugaad, 2018. Accessed November 2022.

    Proff, Harald, and Claudia Bittrich. “The Digital Business Case - Done Right!” Deloitte, August 2019. Accessed October 2022.

    “Propelling an Aerospace Innovator.” Accenture, 2021. Accessed October 2022.

    Schmidt-Subramanian, Maxie. “The ROI of CX Transformation.” Forrester, 15 August 2019. Accessed November 2022.

    Ward, John, et al. “Building Better Business Cases for IT Investments.” California Management Review, Sept. 2007. Web.

    Design a VIP Experience for Your Service Desk

    • Buy Link or Shortcode: {j2store}480|cart{/j2store}
    • member rating overall impact: N/A
    • member rating average dollars saved: N/A
    • member rating average days saved: N/A
    • Parent Category Name: Service Desk
    • Parent Category Link: /service-desk
    • VIPs and executives expect to get immediate service for every IT issue, no matter how minor, and the service desk is constantly in reactive mode trying to quickly resolve these issues.
    • VIPs don’t understand or have input into service desk processes, procedures, and SLAs, especially when it comes to prioritization of their issues over other tickets.
    • The C-suite calls the CIO directly with every issue they have, tying them up and forcing them to redirect resources with little notice.
    • VIP tickets sit in the queue too long without a response or resolution, and VIPs are dissatisfied with the service they receive.

    Our Advice

    Critical Insight

    • Service desk and IT leaders are unclear on VIPs' service delivery expectations or the best support model to meet their needs while continuing to meet SLAs for the rest of the organization.
    • Deploying resources to service VIPs ahead of other users or more critical problems can result in inappropriate prioritization of issues and poor service delivery to the rest of the organization.
    • The reality for most organizations is that VIPs need special treatment; but providing VIP service shouldn’t come at the expense of good service delivery for the rest of the organization.

    Impact and Result

    • Stop being reactive to VIP requests and start planning for them so you can formally define the service and set expectations.
    • Talk to all relevant stakeholders to clarify their expectations before choosing a VIP service delivery model. Once you have designed your model, define and document the VIP service processes and procedures and communicate them to your stakeholders so everyone is clear on what is in and out of scope.
    • Once you’ve launched the service, track and report on key service desk metrics associated with VIP requests so you can properly allocate resources, budget accurately, evaluate the effectiveness of the service and demonstrate it to executives.

    Design a VIP Experience for Your Service Desk Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Design a VIP Experience for Your Service Desk Storyboard – A guide to defining your VIP service desk support model

    Follow the seven steps outlined in this blueprint to design a VIP support model that best suits your organization, then communicate and evaluate the service to ensure it delivers results.

    • Design a VIP Experience for Your Service Desk Storyboard

    2. Service Desk VIP Procedures Template – A customizable template to document your service desk procedures for handling VIP tickets.

    This template is designed to assist with documenting your service desk procedures for handling VIP or executive tickets. It can be adapted and customized to reflect your specific support model and procedures.

    • Service Desk VIP Procedures Template

    3. VIP Support Process Workflow Example – A Visio template to document your process for resolving VIP tickets.

    This Visio template provides an example of a VIP support process, with every step involved in resolving or fulfilling VIP service desk tickets. Use this as an example to follow and a template to document your own process.

    • VIP Support Process Workflow Example

    4. VIP Support Service Communication Template – A customizable PowerPoint template to communicate and market the service to VIP users.

    This template can be customized to use as an executive presentation to communicate and market the service to VIP users and ensure everyone is on the same page.

    • VIP Support Service Communication Template
    [infographic]

    Further reading

    Design a VIP Experience for Your Service Desk

    Keep the C-suite satisfied without sacrificing service to the rest of the organization.

    Analyst Perspective

    Stop being reactive to VIP demands and formalize their service offering.

    Natalie Sansone, PHD

    Natalie Sansone, PHD

    Research Director,
    Infrastructure & Operations
    Info-Tech Research Group

    In a perfect world, executives wouldn’t need any special treatment because the service desk could rapidly resolve every ticket, regardless of the submitter, keeping satisfaction levels high across the board.

    But we know that’s not the case for most organizations. Executives and VIPs demand higher levels of service because the reality in most companies is that their time is worth more. And any IT leader who’s had a VIP complain about their service knows that their voice also carries more weight than that of a regular dissatisfied user.

    That said, most service desks feel strapped for resources and don’t know how to improve service for VIPs without sacrificing service to the rest of the organization.

    The key is to stop being reactive to VIP demands and formalize your VIP service procedures so that you can properly set expectations for the service, monitor and measure it, and continually evaluate it to make changes if necessary.

    A VIP offering doesn’t have to mean a white glove concierge service, either – it could simply mean prioritizing VIP tickets differently. How do you decide which level of service to offer? Start by assessing your specific needs based on demand, gather requirements from relevant stakeholders, choose the right approach to fit your business needs and capabilities, clearly define and document all aspects of the service then communicate it so that everyone is on the same page as to what is in and out of scope, and continually monitor and evaluate the service to make changes and improvements as needed.

    Executive Summary

    Your Challenge

    • VIPs and executives expect to get immediate service for every IT issue, no matter how minor, and the service desk is constantly in reactive mode trying to quickly resolve these issues.
    • VIPs don’t understand or have input into service desk processes, procedures, and SLAs, especially when it comes to prioritization of their issues over other tickets.
    • The C-suite calls the CIO directly with every issue they have, tying them up and forcing them to redirect resources with little notice.
    • VIP tickets sit in the queue too long without a response or resolution, and VIPs are dissatisfied with the service they receive.

    Common Obstacles

    • Service desk and IT leaders are unclear on the expectations that VIPs have for service delivery, or they disagree about the best support model to meet their needs while continuing to meet SLAs for the rest of the organization.
    • Service desk teams with limited resources are unsure how best to allocate those resources to handle VIP tickets in a timely manner.
    • There aren’t enough resources available at the service desk to provide the level of service that VIPs expect for their issues.
    • Deploying resources to service VIPs ahead of other users can result in inappropriate prioritization of issues and poor service delivery to the rest of the organization

    Info-Tech's Approach

    • Stop being reactive to VIP requests and start planning for them so you can formally define the service and set expectations.
    • Talk to all relevant stakeholders to clarify their expectations before choosing a VIP service delivery model.
    • Define and document the VIP service processes and procedures, including exactly what is in and out of scope.
    • Track and report on metrics associated with VIP requests so you can properly allocate resources and budget for the service.
    • Continually evaluate the service to expand, reduce, or redefine it, as necessary.

    Info-Tech Insight

    The reality for most organizations is that VIPs need special treatment. But providing VIP service shouldn’t come at the expense of good service delivery for the rest of the organization. To be successful with your approach, formalize the VIP offering to bring consistency and clear expectations for both users and the IT staff delivering the service.

    Do any of these scenarios sound familiar?

    All these familiar scenarios can occur when the service desk treats VIP issues reactively and doesn’t have a defined, documented, and agreed-upon VIP process in place.
    • A VIP calls because their personal printer isn’t working, but you also have a network issue affecting payroll being able to issue paychecks. The VIP wants their issue fixed immediately despite there being a workaround and a higher priority incident needing resources.
    • The COO calls the CIO after hours about issues they’re having with their email. The CIO immediately deploys a field tech back to the office to help the COO. Once the tech arrives, the COO says the issue could have waited until the morning.
    • The company president wants IT to spend a day at their house setting up their new personal laptop to be able to connect into the office before their vacation tomorrow. It would take away one FTE from an already understaffed service desk.
    • The CEO brings their child’s new iPhone in and asks the service desk if they have time to set it up as a favor today. The service desk manager instructs the T2 apps specialist to drop his other tickets to work on this immediately.
    • Two tickets come in at the same time – one is from an SVP who can’t log in to Teams and has an online meeting in half an hour, and the other is for a department of 10 who can’t access the network. The service desk doesn’t know who to help first.

    Different organizations can take very different approaches to VIP requests

    CASE STUDIES

    Providing VIP support helped this company grow

    Allocating a dedicated VIP technician slowed down service delivery for this company

    Situation

    A SaaS company looking to build and scale its services and customers decided to set up a VIP support program, which involved giving their most valuable customers white glove treatment to ensure they had a great experience, became long-term customers, and thus had a positive influence on others to build up the company’s customer base. VIPs were receiving executive-level support with a dedicated person for VIP tickets. The VIPs were happy with the service, but the VIP technician’s regular work was frequently impeded by having to spend most of her time doing white glove activities. The service desk found that in some cases, more critical work was slipping as a result of prioritizing all executive tickets.

    Resolution

    First, they defined who would receive VIP support, then they clearly defined the service, including what VIP support includes, who gets the service, and what their SLAs for service are. They found that the program was an effective way to focus their limited resources on the customers with the highest value potential to increase sales.
    While this model differs from an IT service desk VIP support program, the principles of dedicating resources to provide elevated support to your most important and influential customers for the benefit and growth of the company as a whole remain the same.
    The service desk decided to remove the VIP function. They demonstrated that the cost per contact was too high for dedicated executive support, and reallocating that dedicated technician to the service desk would improve the resolution time of all business incidents and requests. VIPs could still receive prioritized support through the escalation process, but they would contact the regular service desk with their issues. VIPs approved the change, and as a result of removing the dedicated support function, the service desk reduced average incident resolution times by 28% and request fulfillment times by 33%.

    A well-designed and communicated VIP support service can deliver many benefits

    The key to deciding whether a VIP service is right for your organization is to first analyze your needs, match them against your resources, then clearly define and document exactly what is in scope for the service.

    A successfully designed VIP service will lead to:

    • Executives and VIPs can easily contact the service desk and receive exceptional support and customer service from a knowledgeable technician, increasing their trust in the service desk.
    • All service desk tickets are prioritized appropriately and effectively in order to maximize overall ticket resolution and fulfillment times.
    • All users have a clear understanding of how to get in touch with the service desk and expected SLAs for specific ticket types.
    • Critical, business-impacting issues still receive priority service ahead of minor tickets submitted by a VIP.
    • All service desk technicians are clear on processes and procedures for prioritizing and handling VIP tickets.
    • Executives are satisfied with the service they receive and the value that IT provides
    • Reduced VIP downtime, contributing to overall organization productivity and growth.

    A poorly designed or reactive VIP service will lead to:

    • VIPs expect immediate service for non-critical issues, including after-hours.
    • VIPs circumvent the correct process and contact the CIO or service desk manager directly for all their issues.
    • Service desk resources stretched thin, or poor allocation of resources leads to degraded service for the majority of users.
    • More critical business issues are pushed back in order to fix non-critical executive issues.
    • Service desk is not clear how to prioritize tickets and always addresses VIP tickets first regardless of priority.
    • The service desk automatically acts on VIP tickets even when the VIP doesn’t require it or realize they’re getting a different level of service.
    • Non-VIP users are aware of the different service levels and try to request the same priority for their tickets. Support costs are over budget.

    Follow Info-Tech’s approach to design a successful VIP support model

    Follow the seven steps in this blueprint to design a VIP support model that works for your organization:
    1. Understand the support models available, from white glove service to the same service for everyone.
    2. Gather business requirements from all relevant stakeholders.
    3. Based on your business needs, choose the right approach.
    4. Define and document all details of the VIP service offering.
    5. Communicate and market the offering to VIPs so they’re aware of what’s in scope.
    6. Monitor volume and track metrics to evaluate what’s working.
    7. Continually improve or modify the service as needed over time.

    Blueprint deliverables

    The templates listed below are designed to assist you with various stages of this project. This storyboard will direct you when and how to complete them.

    Service Desk VIP Procedures Template

    Use this template to assist with documenting your service desk procedures for handling VIP or executive tickets.

    VIP Support Process Workflow Example

    Use this Visio template to document your process for resolving or fulfilling VIP tickets, from when the ticket is submitted to when it’s closed.

    VIP Support Service Communication Template

    Use this template to customize your executive presentation to communicate and market the service to VIP users.

    Insight Summary

    Key Insight

    The reality for most organizations is that VIPs need special treatment. But providing VIP service shouldn’t be at the expense of good service delivery for the rest of the organization. To be successful with your approach, formalize the VIP offering to bring consistency and clear expectations for both users and the IT staff delivering the service.

    Additional insights:

    Insight 1

    VIP service doesn’t have to mean concierge service. There are different levels and models of VIP support that range in cost and level of service provided. Carefully evaluate your needs and capacity to choose the approach that works best for your organization.

    Insight 2

    This service is for your most valued users, so design it right from the start to ensure their satisfaction. Involve stakeholders from the beginning, incorporate their feedback and requirements, keep them well-informed about the service, and continually collect and act on feedback to deliver the intended value.

    Insight 3

    Intentional, continual monitoring and measurement of the program must be part of your strategy. If your metrics or feedback show that something isn’t working, fix it. If you find that the perceived value isn’t worth the high cost of the program, make changes. Even if everything seems to be working fine, identify ways to improve it or make it more efficient.

    Step 1: Understand the different support models

    Step overview:

    • Understand the support models available, from white glove service to the same service for everyone

    First, define what “VIP support” means in your organization

    VIP support from the service desk usually refers to an elevated level of service (i.e. faster, after-hours, off-site, and/or with more experienced resources) that is provided to those at the executive level of the organization.

    A VIP typically includes executives across the business (e.g. CIO, CEO, CxO, VPs) and sometimes the executive assistants who work directly with them. However, it can also include non-executive-level but critical business roles in some organizations.

    The level of VIP service provided can differ from receiving prioritization in the queue to having a dedicated, full-time technician providing “white glove” service.

    Info-Tech Insight

    You don’t have to use the term “VIP”, as long as you clearly define the terms you are using. Some organizations use the term “VIR” to refer to very important roles rather than people, and some define “critical users” to reflect who should receive prioritized service, for example.

    There are essentially two options for VIP support, but multiple determining factors

    While the details are more specific, your options for VIP support really come down to two: they either receive some kind of enhanced service (either from a dedicated support team or through prioritization from the regular support team) or they don’t. Which option you choose will depend on a wide range of factors, some of which are represented in the diagram below. Factors such as IT budget, size of organization help determine which VIP support model you choose: Enhanced, or the same as everyone else. With enhanced service, you can opt to a dedicated support team or same support team but with prioritized service.

    Option 1: Same service for everyone

    What does it look like?

    VIP tickets are prioritized in the same way as every other ticket – with an assessment by impact and urgency. This allows every ticket to be prioritized appropriately according to how big the impact of the issue is and how quickly it needs to be resolved – regardless of who the submitter is. This means that VIPs with very urgent issues will still receive immediate support, as would a non-VIP user with a critical issue.

    Who is it best suited for?

    • Small organizations and IT teams.
    • Executives don’t want special treatment.
    • Not enough service desk resources or budget to provide prioritized or dedicated VIP service.
    • Service desk is already efficient and meeting SLAs for all requests and incidents.

    Pros

    • Highest level of consistency in service because the same process is followed for all user groups.
    • Ensures that service doesn’t suffer for non-VIP users for teams with a limited number of service desk staff.
    • No additional cost.
    • Potential to argue for more resources if executive service expectations aren’t met.

    Cons

    • Does not work if executives expect or require elevated service regardless of issue type.
    • Potential for increase in management escalations or complaints from dissatisfied executives. Some may end up jumping the queue as a result, which results in unstandardized VIP treatment only for some users.

    Info-Tech Insight

    Don’t design a VIP service solely out of fear that VIPs will be unhappy with the standard level of support the service desk provides. In some cases, it is better to focus your efforts on improving your standard support for everyone rather than only for a small percentage of users, especially if providing that elevated VIP support would further deteriorate service levels for the rest of the organization.

    Option 2: Prioritized service for VIPs

    What does it look like?

    • VIPs still go through the service desk but receive higher priority than non-VIP tickets.
    • Requests from VIP submitters are still evaluated using the standard prioritization matrix but are bumped up in urgency or priority. More critical issues can still take precedence.
    • Existing service desk resources are still used to resolve the request, but requests are just placed closer to the “front of the line.”
    • VIP users are identified in the ticketing system and may have a separate number to call or are routed differently/skip the queue within the ACD/IVR.

    Who is it best suited for?

    • Organizations that want or need to give VIPs expedited or enhanced service, but that don’t have the resources to dedicate to a completely separate VIP service desk team.

    Pros

    • Meets the need of executives for faster service.
    • Balances the need for prioritized service to VIPs while not sacrificing resources to handle most user requests.
    • All tickets still go through a single point of contact to be triaged and monitored by the service desk.
    • Easy to measure and compare performance of VIP service vs. standard service because processes are the same.

    Cons

    • Slight cost associated with implementing changes to phone system if necessary.
    • Makes other users aware that VIPs receive “special treatment” – some may try to jump the queue themselves.
    • May not meet the expectations of some executives who prefer dedicated, face-to-face resources to resolve their issues.

    Info-Tech Insight

    If you’re already informally bumping VIP tickets up the queue, this may be the most appropriate model for you. Bring formalization to your process by clearly defining exactly where VIP tickets fit in your prioritization matrix to ensure they are handled consistently and that VIPs are aware of the process.

    Option 3: Dedicated VIP service

    What does it look like?

    • VIPs contact a dedicated service desk and receive immediate/expedited support, often face to face.
    • Often a separate phone number or point of contact.
    • Similar to concierge service or “white glove” service models.
    • At least one dedicated FTE with good customer service skills and technical knowledge who builds trust with executives.

    Who is it best suited for?

    • Larger enterprises with many VIP users to support, but where VIPs are geographically clustered (as geography sprawls, the cost of the service will spiral).
    • IT organizations with enough resources on the service desk to support a dedicated VIP function.
    • Organizations where executives require immediate, in-person support.

    Pros

    • Most of the time, this model results in the fastest service delivery to executives.
    • Most personal method of delivering support with help often provided in person and from familiar, trusted technicians.
    • Usually leads to the highest level of satisfaction with the service desk from executives.

    Cons

    • Most expensive model; usually requires at least one dedicated, experienced FTE to support and sometimes after-hours support.
    • Essentially two separate service desks; can result in a disconnect between staff.
    • Career path and cross-training opportunities for the dedicated staff may be limited; role can be exhausting.
    • Reporting on the service can be more complicated and tickets are often logged after the fact.
    • If not done well, quality of service can suffer for the rest of the organization.

    Info-Tech Insight

    This type of model is essential in many large enterprises where the success of the company can depend on VIPs having access to dedicated support to minimize downtime as much as possible. However, it also requires the highest level of planning and dedication to get right. Without carefully documented processes and procedures and highly trained staff to support the model, it will fail to deliver the expected benefits.

    Step 2: Capture business needs

    Step overview:

    • Analyze your data and gather requirements to determine whether there is a need for a VIP service.

    Assess current state and metrics

    You can’t define your target state without a clear understanding of your current state. Analyze your ticket data and reports to identify the type and volume of VIP requests the service desk receives and how well you’re able to meet these requests with your current resources and structure.

    Analyze ticket data

    • What volume of tickets are you supporting? How many of those tickets come from VIP users?
    • What is your current resolution time for incidents and requests? How well are you currently meeting SLAs?
    • How quickly are executive/VIP tickets being resolved? How long do they have to wait for a response?
    • How many after-hours requests do you receive?

    Assess resourcing

    • How many users do you support; what percentage of them would be identified as VIP users?
    • How many service desk technicians do you have at each tier?
    • How well are you currently meeting demand? Would you be able to meet demand if you dedicated one or more Tier 2 technicians to VIP support?
    • If you would need to hire additional resources, is there budget to do so?

    Use the data to inform your assessment

    • Do you have a current problem with service delivery to VIPs and/or all users that needs to be addressed by changing the VIP support model?
    • Do you have the demand to support the need for a VIP service?
    • Do you have the resources to support providing VIP service?

    Leverage Info-Tech’s tools to inform your assessment

    Analyze your ticket data and reports to understand how well you’re currently meeting SLAs, your average response and resolution times, and the volume and type of requests you get from VIPs in order to understand the need for changing your current model. If you don’t have the ticket data to inform your assessment, leverage Info-Tech’s Service Desk Ticket Analysis Tool.

    Service Desk Ticket Analysis Tool

    Use this tool to identify trends and patterns in your ticket data. The ticket summary dashboard contains multiple reports analyzing how tickets come in, who requests them, who resolves them, and how long it takes to resolve them.

    If you need help understanding how well your current staff is able to handle your current ticket volume, leverage Info-Tech’s Service Desk Staffing Calculator to analyze demand and ticket volume trends. While not specifically designed to analyze VIP tickets, you could run the assessment separately for VIP volume if you have that data available.

    Service Desk Staffing Calculator

    Use this tool to help you estimate the optimal resource allocation to support your demand over time.

    Engage stakeholders to understand their requirements

    Follow your organization’s requirements gathering process to identify and prioritize stakeholders, conduct stakeholder interviews, and identify, track, and prioritize their requirements and expectations for service delivery.

    Gather requirements from VIP stakeholders

    1. Identify which stakeholders need to be consulted.
    2. Prioritize stakeholders in terms of influence and interest in order to identify who to engage in the requirements gathering process.
    3. Build a plan for gathering the requirements of key stakeholders in terms of VIP service delivery.
    4. Conduct requirements gathering and record the results of each stakeholder interaction.
    5. Analyze and summarize the results to determine the top expectations and requirements for VIP service desk support.

    If your organization does not have a defined requirements gathering process or template, leverage Info-Tech tools and templates:

    The Improve Requirements Gathering blueprint can be adapted from software requirements gathering to service desk.

    The PMO Requirements Gathering Tool can be adapted from interviewing stakeholders on their PMO requirements to service desk requirements.

    Info-Tech Insight

    Don’t guess at what your VIPs need or want – ask them and involve them in the service design. Many IT leaders sacrifice overall service quality to prioritize VIPs, thinking they expect immediate service. However, they later find out that the VIPs just assumed the service they were receiving was the standard service and many of their issues can wait.

    Identify additional challenges and opportunities by collecting perceptions of business users and stakeholders

    Formally measuring perceptions from your end users and key business stakeholders will help to inform your needs and determine how well the service desk is currently meeting demands from both VIP users and the entire user base.

    CIO Business Vision

    Info-Tech's CIO Business Vision program is a low-effort, high-impact program that will give you detailed report cards on the organization’s satisfaction with IT’s core services. Use these insights to understand your key business stakeholders, find out what is important to them, and improve your interactions.

    End User Satisfaction

    Info-Tech’s End User Satisfaction Program helps you measure end-user satisfaction and importance ratings of core IT services, IT communications, and business enablement to help you decide which IT service capabilities need to be addressed to meet the demands of the business.

    Learn more about Info-Tech’s CIO Business Vision or End User Satisfaction Program .

    Step 3: Choose the right approach

    Step overview:

    • Based on your assessment from Step 2, decide on the best way to move forward with your VIP service model.

    Use your assessment results to choose the most appropriate support model

    The table below is a rough guide for how the results of your assessments may line up to the most appropriate model for your organization:

    Example assessment results for: Dedicated service, prioritized service, and same servce based off of the assessment source: Ticket analysis, staffing analysis, or stakeholder.

    Info-Tech Insight

    If you’re in the position of deciding how to improve service to VIPs, it’s unlikely that you will end up choosing the “same service” model. If your data analysis tells you that you are currently meeting every metric target for all users, this may actually indicate that you’re overstaffed at the service desk.

    If you choose a specialized VIP support model, ensure there is a strong, defined need before moving forward

    Do not proceed if:

    • Your decision is purely reactive in response to a perceived need or challenges you’re currently experiencing
    • The demand is coming from a single dissatisfied executive without requirements from other VIPs being collected.
    • Your assessment data does not support the demand for a dedicated VIP function.
    • You don’t have the resources or support required to be successful in the approach.

    Proceed with a VIP model if:

    • You’re prepared to scale and support the model over the long term.
    • Business stakeholders have clearly expressed a need for improved VIP service.
    • Data shows that there is a high volume of urgent requests from VIPs.
    • You have the budget and resources required to support an enhanced VIP service delivery model.

    Step 4: Design the service offering

    Step overview:

    • Define and document all processes, procedures, and responsibilities relevant to the VIP support offering.

    Clearly define the service and eligible users

    Once you’ve decided on the most appropriate model, clearly describe the service and document who is eligible to receive it.

    1. Define exactly what the service is before going into the procedural details. High-level examples to start from are provided below:

    Prioritized Service Model

    When a designated VIP user contacts the service desk with a question, incident, or service request, their ticket will be prioritized over non-VIP tickets following the prioritization matrix. This process has been designed in accordance with business needs and requirements, as defined VIP users have more urgent demands on their time and the impact of downtime is greater as it has the potential to impact the business. However, all tickets, VIP tickets included, must still be prioritized by impact and urgency. Incidents that are more critical will still be resolved before VIP tickets in accordance with the prioritization process.

    Dedicated Service Model

    VIP support is a team of dedicated field technicians available to provide an elevated level of service including deskside support for executives and designated VIP users. VIP users have the ability to contact the VIP support service through a dedicated phone number and will receive expedited ticket handling and resolution by dedicated Tier 2 specialists with experience dealing with executives and their unique needs and requirements. This process has been designed in accordance with business needs and requirements.

    2 Identify VIP-eligible users

    • Define who qualifies as a VIP to receive VIP support or be eligible to contact the dedicated VIP service desk/concierge desk.
    • If other users or EAs can submit tickets on behalf of VIPs, identify those individuals as well.
    • Review the list and cut back if necessary. Less is usually more here, especially when starting out. If everyone is a VIP, then no one is truly a VIP.
    • Identify who maintains ownership over the list of eligible VIP users and how any changes to the list or requests for changes will be handled.
    • Ensure that all VIP-eligible users are clearly identified in the ITSM system.

    Map out the VIP process in a workflow

    Use a visual workflow to document the process for resolving or fulfilling VIP tickets, from when the ticket is submitted to when it gets closed.

    Your workflow should address the following:

    • How should the ticket be prioritized?
    • When are escalations necessary?
    • What happens if a user requests VIP service but is not defined as eligible?
    • Should the user verify that the issue is resolved before the ticket is closed?
    • What automatic notifications or communications need to go out and when?
    • What manual communications or notifications need to be sent out (e.g. when a ticket is escalated or reassigned)?
    VIP Support Process Example.

    Use the VIP Support Process Workflow Example as a template to map out your own process.

    Define and document all VIP processes and procedures

    Clearly describe the service and all related processes and procedures so that both the service delivery team and users are on the same page.

    Define all aspects of the service so that every VIP request will follow the same standardized process and VIPs will have clear expectations for the service they receive. This may include:

    • How VIPs should contact the service desk
    • How VIP tickets will be prioritized
    • SLAs and service expectations for VIP tickets
    • Ticket resolution or fulfillment steps and process
    • Escalation points and contacts
    • After-hours requests process

    If VIP user requests receive enhanced priority, for example, define exactly how those requests should be prioritized using your prioritization matrix. An example is found below and in the Service Desk VIP Procedures Template.

    Prioritization matrix for classification of incidents and requests.

    Use Info-Tech’s Service Desk VIP Procedures Template as a guide

    This template is designed to assist with documenting your service desk procedures for handling VIP or executive tickets. The template is not meant to cover all possible VIP support models but is an example of one support model only. It should be adapted and customized to reflect your specific support model and procedures.

    It includes the following sections:

    1. VIP support description/overview
    2. VIP support entitlement (who is eligible)
    3. Procedures
      • Ticket submission and triage
      • Ticket prioritization
      • SLAs and escalation
      • VIP ticket resolution process
      • After-hours requests
    4. Monitoring and reporting

    Download the Service Desk VIP Procedures Template

    Allocate resources or assign responsibilities specific to VIP support

    Regardless of the support model you choose, you’ll need to be clear on service desk agents’ responsibilities when dealing with VIP users.
    • Clarify the expectations of any service desk agent who will be handling VIP tickets; they should demonstrate excellent customer service skills and expertise, respect for the VIP and the sensitivity of their data, and prompt service.
    • Use a RACI chart to clarify responsibility and accountability for VIP-specific support tasks.
    • If you will be moving to a dedicated VIP support team, clearly define the responsibilities of any new roles or tasks. Sample responsibilities can be found on the right.
    • If you will be changing the role of an existing service desk agent to become focused solely on providing VIP support, clarify how the responsibilities of other service desk agents may change too, if at all.
    • Be clear on expectations of agents for after-hours support, especially if there will be a change to the current service provision.

    Sample responsibilities for a dedicated VIP support technician/specialist may include:

    • Resolve support tickets for all eligible VIP users following established processes and procedures.
    • Provide both onsite and remote support to executives.
    • Quickly and effectively diagnose and resolve technical issues with minimal disruption to the executive team.
    • Establish trust with executives/VIPs by maintaining confidentiality and privacy while providing technical support.
    • Set up, monitor, and support high-priority meetings, conferences, and events.
    • Demonstrate excellent communication and customer service skills when providing support to executives.
    • Coordinate more complex support issues with higher level support staff and track tickets through to resolution when needed.
    • Learn new technology and software ahead of implementation to train and support executive teams for use.
    • Conduct individual or group training as needed to educate on applications or how to best use technology to enhance productivity.
    • Proactively manage, maintain, update, and upgrade end-user devices as needed.

    Configure your ITSM tool to support your processes

    Configure your tool to support your processes, not the other way around.
    • Identify and configure VIP users in the system to ensure that they are easily identifiable in the system (e.g. there may be a symbol beside their name).
    • Configure automations or build ticket templates that would automatically set the urgency or priority of VIP tickets.
    • Configure any business rules or workflows that apply to the VIP support process.
    • Define any automated notifications that need to be sent when a VIP ticket is submitted, assigned, escalated, or resolved (e.g. notify service desk manager or a specific DL).
    • Define metrics and customize dashboards and reports to monitor VIP tickets and measure the success of the VIP service.
    • Configure any SLAs that apply only to VIPs to ensure displayed SLAs are accurate.

    Step 5: Launch the service

    Step overview:

    • Communicate and market the service to all relevant stakeholders so everyone is on the same page as to how it works and what’s in scope.

    Communicate the new or revised service to relevant stakeholders ahead of the launch

    If you did your due diligence, the VIP service launch won’t be a surprise to executives. However, it’s critical to

    continue the engagement and communicate the details of the service well to ensure there are no misperceptions about the

    service when it launches.

    Goals of communicating and marketing the service:

    1. Create awareness and understanding of the purpose of the VIP service and what it means for eligible users.
    2. Solidify commitment and buy-in for the service from all stakeholders.
    3. Ensure that all users know how to access the service and any changes to the way they should interact with the service desk.
    4. Set expectations for new/revised service levels.
    5. Reduce and address any concerns about the change in process.

    Info-Tech Insight

    This step isn’t only for the launch of new services. Even if you’re enhancing or right-sizing an existing VIP service, take the opportunity to market the improvements, remind users of the correct processes, and collect feedback.

    Leverage Info-Tech’s communication template to structure your presentation

    This template can be customized to use as an executive presentation to communicate and market the service to VIP users. It includes:

    • Key takeaways
    • Current-state assessment
    • Requirements gathering and feedback results
    • Objectives for the service
    • Anticipated benefits
    • Service entitlement
    • How the service works
    • Escalations and feedback contacts
    • Timeline of next steps

    Info-Tech Insight

    If you’re launching a dedicated concierge service for VIPs, highlight the exclusivity of the service in your marketing to draw users in. For example, if eligible VIPs get a separate number to call, expedited SLAs, or access to more tenured service desk experts, promote this added value of the service.

    Download the VIP Support Service Communication Template

    Step 6: Monitor and measure

    Step overview:

    • Measure and monitor the success of the program by tracking and reporting on targeted metrics.

    Evaluate and demonstrate the success of the program with key metrics

    Targeted metrics to evaluate the success of the VIP program will be critical to understanding and demonstrating whether the service is delivering the intended value. Track key metrics to:

    • Track if and how well you’re meeting your defined SLAs for VIP support.
    • Measure demand for VIP support (i.e. ticket volume and types of tickets) and evaluate against resource supply to determine whether a staffing adjustment is needed to meet demand.
    • Measure the cost of providing the VIP service in order to report back to executives.
    • Leverage real data to quantitatively demonstrate that you’re providing enhanced service to VIPs if there is an escalation or negative feedback from one individual.
    • Monitor service delivery to non-VIP users to ensure that service to the rest of the organization isn’t impacted by the VIP service
    • Evaluate the types of ticket that are submitted to the VIP service to inform training plans, self-service options, device upgrades, or alternatives to reduce future volume.

    Info-Tech Insight

    If your data definitively shows the VIP offering delivers enhanced service levels, publish these results to business leadership. A successful VIP service is a great accomplishment to market and build credibility for the service desk.

    Tie metrics to critical success factors

    Apart from your regular service desk metrics, identify the top metrics to tie to the key performance indicators of the program’s success factors.

    Sample Critical Success Factors

    • Increased executive satisfaction with the service desk
    • Improved response and resolution times to VIP tickets
    • Demand for the service is matched by supply

    Sample Metrics

    • End-user satisfaction scores on VIP tickets
    • Executive satisfaction with the service desk as measured on a broader annual survey
    • Response and resolution times for VIP tickets
    • Percentage of SLAs met for VIP tickets
    • VIP ticket volume
    • Average speed of answer for VIP calls

    Download Define Service Desk Metrics that Matter and the Service Desk Metrics Workbook for help defining CSFs, KPIs, and key metrics

    Step 7: Continually improve

    Step overview:

    • Continually evaluate the program to identify opportunities for improvement or modifications to the service support model.

    Continually evaluate the service to identify improvements

    Executives are happy, resolution times are on target – now what? Even if everything seems to be working well, never stop monitoring, measuring, and evaluating the service. Not only can metrics change, but there can also always be ways to improve service.

    • Continual improvement should be a mindset – there are always opportunities for improvement, and someone should be responsible for identifying and tracking these opportunities so that they actually get done.
    • Just as you asked for feedback and involvement from VIPs (and their assistants who may submit tickets on their behalf) in designing the service, you should continually collect that feedback and use it to inform improvements to the service.
    • End-user satisfaction surveys, especially broader, more targeted surveys, are also a great source of improvement ideas.
    • Even if end users don’t perceive any need for improvement, IT should still assess how they can make their own processes more efficient or offer alternatives to make delivery easier.

    Download Info-Tech’s Build a Continual Improvement Program blueprint to help you build a process around continual improvement, and use the Continual Improvement Register tool to help you identify and prioritize improvement initiatives.

    Info-Tech Insight

    Don’t limit your continual improvement efforts to the VIP service. Once you’ve successfully elevated the VIP service, look to how you can apply elements of that service to elevate support to the rest of the organization. For example, through providing a roaming service desk, a concierge desk, a Genius-Bar-style walk-in service, etc.

    Expand, reduce, or modify as needed

    Don’t stop with a one-time program evaluation. Continually use your metrics to evaluate whether the service offering needs to change to better suit the needs of your executives and organization. It may be fine as is, or you may find you need to do one of the following:

    Expand

    • If the service offering has been successful and/or your data shows underuse of VIP-dedicated resources, you may be able to expand the offering to identify additional roles as VIP-eligible.
    • Be cautious not to expand the service too widely; not only should it feel exclusive to VIPs, but you need to be able to support it.
    • Also consider whether elements that have been successful in the VIP program (e.g. a concierge desk, after-hours support) should be expanded to be offered to non-VIPs.

    Reduce

    • If VIPs are not using the service as much as anticipated or data shows supply outweighs demand, you may consider scaling back the service to save costs and resources.
    • However, be careful in how you approach this – it shouldn’t negatively impact service to existing users.
    • Rather, evaluate costly services like after-hours support and whether it’s necessary based on demand, adjust SLAs if needed, or reallocate service desk resources or responsibilities. For example, if demand doesn’t justify a dedicated service desk technician, either add non-VIP tasks to their responsibilities or consider moving to a prioritized model.

    Modify

    • The support model doesn’t need to be set in stone. If elements aren’t working, change them! If the entire support model isn’t working, reevaluate if it’s the best model for your organization.
    • Don’t make decisions in a vacuum, though. Just as executives were involved in decision-making at the outset, continually gather their feedback and use it to inform the service design.

    Related Info-Tech Research

    Standardize the Service Desk

    This project will help you build and improve essential service desk processes, including incident management, request fulfillment, and knowledge management to create a sustainable service desk.

    Optimize the Service Desk With a Shift-Left Strategy

    This project will help you build a strategy to shift service support left to optimize your service desk operations and increase end-user satisfaction.

    Build a Continual Improvement Plan

    This project will help you build a continual improvement plan for the service desk to review key processes and services and manage the progress of improvement initiatives.

    Deliver a Customer Service Training Program to Your IT Department

    This project will help you deliver a targeted customer service training program to your IT team to enhance their customer service skills when dealing with end users, improve overall service delivery, and increase customer satisfaction.

    Works Cited

    Munger, Nate. “Why You Should Provide VIP Customer Support.” Intercom, 13 Jan. 2016. Accessed Jan. 2023.

    Ogilvie, Ryan. “We Did Away With VIP Support and Got More Efficient.” HDI, 17 Sep. 2020. Accessed Jan. 2023.

    Select a Security Outsourcing Partner

    • Buy Link or Shortcode: {j2store}246|cart{/j2store}
    • member rating overall impact: 8.8/10 Overall Impact
    • member rating average dollars saved: $13,739 Average $ Saved
    • member rating average days saved: 8 Average Days Saved
    • Parent Category Name: Security Processes & Operations
    • Parent Category Link: /security-processes-and-operations
    • Most organizations do not have a clear understanding of their current security posture, their security goals, and the specific security services they require. Without a clear understanding of their needs, organizations may struggle to identify a partner that can meet their requirements.
    • Breakdowns and lack of communication can be a significant obstacle, especially when clear lines of communication with partners, including regular check-ins, reporting, and incident response protocols, have not been clearly established.
    • Ensuring that security partners’ systems and processes integrate seamlessly with existing systems can be a challenge for most organizations in addition to making sure that security partners have the necessary access and permissions to perform their services effectively.
    • Adhering to security policies is rarely a priority to users as compliance often feels like an interference to daily workflow. For a lot of organizations, security policies are not having the desired effect.

    Our Advice

    Critical Insight

    • You can outsource your responsibilities but not your accountability.
    • Be aware that in most cases, the traditional approach is more profitable to MSSPs, and they may push you toward one, so make sure you get the service you want, not what they prescribe.

    Impact and Result

    • Determine which security responsibilities can be outsourced and which should be insourced and the right procedure to outsourcing to gain cost savings, improve resource allocation, and boost your overall security posture.

    Select a Security Outsourcing Partner Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Select a Security Outsourcing Partner Storyboard – A guide to help you determine your requirements and select and manage your security outsourcing partner.

    Our systematic approach will ensure that the correct procedure for selecting a security outsourcing partner is implemented. This blueprint will help you build and implement your security policy program by following our three-phase methodology: determine what to outsource, select the right MSSP, and manage your MSSP.

    • Select a Security Outsourcing Partner – Phases 1-3

    2. MSSP RFP Template – A customizable template to help you choose the right security service provider.

    This modifiable template is designed to introduce consistency and outline key requirements during the request for proposal phase of selecting an MSSP.

    • MSSP RFP Template

    Infographic

    Further reading

    Select a Security Outsourcing Partner

    Outsource the right functions to secure your business.

    Analyst Perspective

    Understanding your security needs and remaining accountable is the key to selecting the right partner.

    The need for specialized security services is fast becoming a necessity to most organizations. However, resource challenges will always mean that organizations will still have to take practical measures to ensure that the time, quality, and service that they require from outsourcing partners have been carefully crafted and packaged to elicit the right services that cover all their needs and requirements.

    Organizations must ensure that security partners are aligned not only with their needs and requirements, but also with the corporate culture. Rather than introducing hindrances to daily operations, security partners must support business goals and protect the organization’s interests at all times.

    And as always, outsource only your responsibilities and do not outsource your accountability, as that will cost you in the long run.

    Photo of Danny Hammond
    Danny Hammond
    Research Analyst
    Security, Risk, Privacy & Compliance Practice
    Info-Tech Research Group

    Executive Summary

    Your Challenge

    A lack of high-skill labor increases the cost of internal security, making outsourcing more appealing.

    A lack of time and resources prevents your organization from being able to enable security internally.

    Due to a lack of key information on the subject, you are unsure which functions should be outsourced versus which functions should remain in-house.

    Having 24/7/365 monitoring in-house is not feasible for most firms.

    There is difficulty measuring the effectiveness of managed security service providers (MSSPs).

    Common Obstacles

    InfoSec leaders will struggle to select the right outsourcing partner without knowing what the organization needs, such as:

    • How to start the process to select the right service provider that will cover your security needs. With so many service providers and technology tools in this field, who is the right partner?
    • Where to obtain guidance on externalization of resources or maintaining internal posture to enable to you confidently select an outsourcing partner.

    InfoSec leaders must understand the business environment and their own internal security needs before they can select an outsourcing partner that fits.

    Info-Tech’s Approach

    Info-Tech’s Select a Security Outsourcing Partner takes a multi-faceted approach to the problem that incorporates foundational technical elements, compliance considerations, and supporting processes:

    • Determine which security responsibilities can be insourced and which should be outsourced, and the right procedure to outsourcing in order to gain cost savings, improve resource allocation, and boost your overall security posture.
    • Understand the current landscape of MSSPs that are available today and the features they offer.
    • Highlight the future financial obligations of outsourcing vs. insourcing to explain which method is the most cost-effective.

    Info-Tech Insight

    Mitigate security risks by developing an end-to-end process that ensures you are outsourcing your responsibilities and not your accountability.

    Your Challenge

    This research is designed to help organizations select an effective security outsourcing partner.

    • A security outsourcing partner is a third-party service provider that offers security services on a contractual basis depending on client needs and requirements.
    • An effective outsourcing partner can help an organization improve its security posture by providing access to more specialized security experts, tools, and technologies.
    • One of the main challenges with selecting a security outsourcing partner is finding a partner that is a good fit for the organization's unique security needs and requirements.
    • Security outsourcing partners typically have access to sensitive information and systems, so proper controls and safeguards must be in place to protect all sensitive assets.
    • Without careful evaluation and due diligence to ensure that the partner is a good fit for the organization's security needs and requirements, it can be challenging to select an outsourcing partner.

    Outsourcing is effective, but only if done right

    • 83% of decision makers with in-house cybersecurity teams are considering outsourcing to an MSP (Syntax, 2021).
    • 77% of IT leaders said cyberattacks were more frequent (Syntax, 2021).
    • 51% of businesses suffered a data breach caused by a third party (Ponemon, 2021).

    Common Obstacles

    The problem with selecting an outsourcing partner isn’t a lack of qualified partners, it’s the lack of clarity about an organization's specific security needs.

    • Most organizations do not have a clear understanding of their current security posture, their security goals, and the specific security services they require. Without a clear understanding of their needs, organizations may struggle to identify a partner that can meet their requirements.
    • Breakdowns and lack of communication can be a significant obstacle, especially when clear lines of communication with partners, including regular check-ins, reporting, and incident response protocols, have not been clearly established.
    • Ensuring that security partner's systems and processes integrate seamlessly with existing systems can be a challenge for most organizations. This is in addition to making sure that security partners have the necessary access and permissions to perform their services effectively.
    • Adhering to security policies is rarely a priority to users, as compliance often feels like an interference to daily workflow. For a lot of organizations, security policies are not having the desired effect.

    A diagram that shows Average cost of a data breach from 2019 to 2022.
    Source: IBM, 2022 Cost of a Data Breach; N=537.


    Reaching an all-time high, the cost of a data breach averaged US$4.35 million in 2022. This figure represents a 2.6% increase from 2021, when the average cost of a breach was US$4.24 million. The average cost has climbed 12.7% since 2020.

    Info-Tech’s methodology for selecting a security outsourcing partner

    Determine your responsibilities

    Determine what responsibilities you can outsource to a service partner. Analyze which responsibilities you should outsource versus keep in-house? Do you require a service partner based on identified responsibilities?

    Scope your requirements

    Refine the list of role-based requirements, variables, and features you will require. Use a well-known list of critical security controls as a framework to determine these activities and send out RFPs to pick the best candidate for your organization.

    Manage your outsourcing program

    Adopt a program to manage your third-party service security outsourcing. Trust your managed security service providers (MSSP) but verify their results to ensure you get the service level you were promised.

    Select a Security Outsourcing Partner

    A diagram that shows your organization responsibilities & accountabilities, framework for selecting a security outsourcing partner, and benefits.

    Blueprint benefits

    IT/InfoSec Benefits

    Reduces complexity within the MSSP selection process by highlighting all the key steps to a successful selection program.

    Introduces a roadmap to clearly educate about the do’s and don’ts of MSSP selection.

    Reduces costs and efforts related to managing MSSPs and other security partners.

    Business Benefits

    Assists with selecting outsourcing partners that are essential to your organization’s objectives.

    Integrates outsourcing into corporate culture, leveraging organizational requirements while maximizing value of outsourcing.

    Reduces security outsourcing risk.

    Insight summary

    Overarching insight: You can outsource your responsibilities but not your accountability.

    Determine what to outsource: Assess your responsibilities to determine which ones you can outsource. It is vital that an understanding of how outsourcing will affect the organization, and what cost savings, if any, to expect from outsourcing is clear in order to generate a list of responsibilities that can/should be outsourced.

    Select the right partner: Create a list of variables to evaluate the MSSPs and determine which features are important to you. Evaluate all potential MSSPs and determine which one is right for your organization

    Manage your MSSP: Align the MSSP to your organization. Adopt a program to monitor the MSSP which includes a long-term strategy to manage the MSSP.

    Identifying security needs and requirements = Effective outsourcing program: Understanding your own security needs and requirements is key. Ensure your RFP covers the entire scope of your requirements; work with your identified partner on updates and adaptation, where necessary; and always monitor alignment to business objectives.

    Measure the value of this blueprint

    Phase

    Purpose

    Measured Value

    Determine what to outsource Understand the value in outsourcing and determining what responsibilities can be outsourced. Cost of determining what you can/should outsource:
    • 120 FTE hours at $90K per year = $5,400
    Cost of determining the savings from outsourcing vs. insourcing:
    • 120 FTE hours at $90K per year = $5,400
    Select the right partner Select an outsourcing partner that will have the right skill set and solution to identified requirements. Cost of ranking and selecting your MSSPs:
    • 160 FTE hours at $90K per year = $7,200
    Cost of creating and distributing RFPs:
    • 200 FTE hours at $90K per year = $9,000
    Manage your third-party service security outsourcing Use Info-Tech’s methodology and best practices to manage the MSSP to get the best value. Cost of creating and implementing a metrics program to manage the MSSP:
    • 80 FTE hours at $90K per year = $3,600

    After each Info-Tech experience, we ask our members to quantify the real-time savings, monetary impact, and project improvements our research helped them achieve.

    Overall Impact: 8.9 /10

    Overall Average Cost Saved: $22,950

    Overall Average Days Saved: 9

    Info-Tech offers various levels of support to best suit your needs

    DIY Toolkit
    "Our team has already made this critical project a priority, and we have the time and capability, but some guidance along the way would be helpful."

    Guided Implementation
    "Our team knows that we need to fix a process, but we need assistance to determine where to focus. Some check-ins along the way would help keep us on track."

    Workshop
    "We need to hit the ground running and get this project kicked off immediately. Our team has the ability to take this over once we get a framework and strategy in place."

    Consulting
    "Our team does not have the time or the knowledge to take this project on. We need assistance through the entirety of this project."

    Diagnostics and consistent frameworks are used throughout all four options.

    Select a Marketing Management Suite

    • Buy Link or Shortcode: {j2store}533|cart{/j2store}
    • member rating overall impact: 10.0/10 Overall Impact
    • member rating average dollars saved: $6,560 Average $ Saved
    • member rating average days saved: 50 Average Days Saved
    • Parent Category Name: Customer Relationship Management
    • Parent Category Link: /customer-relationship-management
    • Time, money, and effort are wasted on channels and campaigns that are not resonating with your customer base.
    • Email marketing, social marketing, and/or lead management alone are often not enough to meet more sophisticated marketing needs.
    • Many organizations struggle with taking a systematic approach to selection that pairs functional requirements with specific marketing workflows, and as a result they choose a marketing management suite (MMS) that is not well aligned to their needs, wasting resources and causing end-user frustration.
    • For IT managers or marketing professionals, the task to incorporate MMS technology into the organization requires not only receiving the buy-in for the MMS investment but also determining the vendor and solution that best fit the organization’s particular marketing management needs.

    Our Advice

    Critical Insight

    • An MMS enables complex campaigns across many channels, product lines, customer segments, and marketing groups throughout the enterprise.
    • Selecting an MMS has become increasingly difficult because the number of players in the marketplace has ballooned. Moreover, picking the wrong marketing solution has a direct impact on revenue.
    • Determine whether the investment in an MMS is worthwhile or the funds are better allocated elsewhere. For organizations with a large audience or varied product offerings, an MMS enables complex campaigns across many channels, product lines, customer segments, and marketing groups throughout the enterprise.

    Impact and Result

    • Maximize your success and credibility with a proposal that emphasizes the areas relevant to your situation.
    • Perform more effective customer targeting and campaign management. Having an MMS equips marketers with the tools they need to make informed decisions around campaign execution, resulting in better targeting, acquisition, and customer retention. This means more revenue.
    • Maximize marketing impact with analytics-based decision making. Understanding users’/customers’ behaviors and preferences will allow you to run effective marketing initiatives.

    Select a Marketing Management Suite Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out how to approach selecting an MMS, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Launch the MMS project and collect requirements

    Assess the organization’s fit for MMS technology and structure the MMS selection project.

    • Select a Marketing Management Suite – Phase 1: Launch the MMS Project and Collect Requirements
    • MMS Readiness Assessment Checklist

    2. Shortlist marketing management suites

    Produce a vendor shortlist for your MMS.

    • Select a Marketing Management Suite – Phase 2: Shortlist Marketing Management Suites

    3. Select vendor and communicate decision to stakeholders

    Evaluate RFPs, conduct vendor demonstrations, and select an MMS.

    • Select a Marketing Management Suite – Phase 3: Select Vendor and Communicate Decision to Stakeholders
    • MMS Requirements Picklist Tool
    • MMS Request for Proposal Template
    • MMS Vendor Demo Script
    • MMS Selection Executive Presentation Template
    [infographic]

    Workshop: Select a Marketing Management Suite

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Launch the MMS Project and Collect Requirements

    The Purpose

    Determine a “right-size” approach to marketing enablement applications.

    Key Benefits Achieved

    Confirmation of the goals, objectives, and direction of the organization is marketing application strategy.

    Activities

    1.1 Assess the value and identify the organization’s fit for MMS technology.

    1.2 Understand the art of the possible.

    1.3 Understand CXM strategy and identify your fit for MMS technology.

    1.4 Build procurement team and project customer experience management (CXM) strategy.

    1.5 Identify your MMS requirements.

    Outputs

    Project team list.

    Preliminary requirements list.

    2 Shortlist Marketing Management Suites

    The Purpose

    Enumerate relevant marketing management suites and point solutions.

    Key Benefits Achieved

    List of marketing enablement applications based on requirements articulated in the preliminary requirements list strategy.

    Activities

    2.1 Identify relevant use cases.

    2.2 Discuss the vendor landscape.

    Outputs

    Vendor shortlist.

    3 Select Vendor and Communicate Decision to Stakeholders

    The Purpose

    Develop a rationale for selecting a specific MMS vendor.

    Key Benefits Achieved

    MMS Vendor decision.

    A template to communicate the decision to executives.

    Activities

    3.1 Create a procurement strategy.

    3.2 Discuss the executive presentation.

    3.3 Plan the procurement process.

    Outputs

    Executive/stakeholder PowerPoint presentation.

    Selection of an MMS.

    Further reading

    Select a Marketing Management Suite

    A best-fit solution balances needs, cost, and capability.

    Table of contents

    1. Project Rationale
    2. Execute the Project/DIY Guide
    3. Appendices

    ANALYST PERSPECTIVE

    Navigate the complexity of a vast ecosystem by taking a structured approach to marketing management suite (MMS) selection.

    Marketing applications are in high demand, but it is difficult to select a suite that is right for your organization. Market offerings have grown from 50 vendors to over 800 in the past five years. Much of the process of identifying an appropriate vendor is not about the vendor at all, but rather about having a comprehensive understanding of internal needs. There are instances where a smaller-point solution is necessary to satisfy requirements and a full marketing management suite is an overinvestment.

    Likewise, a partner with differentiating features such as AI-driven workflows and a mobile software development kit can act as a powerful extension of an overall customer experience management strategy. It is crucial to make the right decision; missing the mark on an MMS selection will have a direct impact on the business’ bottom line.

    Ben Dickie
    Research Director, Enterprise Applications
    Info-Tech Research Group

    Phase milestones

    Launch the MMS Project and Collect Requirements — Phase 1

    • Understand the MMS market space.
    • Assess organizational and project readiness for MMS selection.
    • Structure your MMS selection and implementation project by refining your MMS roadmap.
    • Align organizational use-case fit with market use cases.
    • Collect, prioritize, and document MMS requirements.

    Shortlist MMS Tool — Phase 2

    • Review MMS market leaders and players within your aligned use case.
    • Review MMS vendor profiles and capabilities.
    • Shortlist MMS vendors based on organizational fit.

    Select an MMS — Phase 3

    • Submit request for proposal (RFP) to shortlisted vendors.
    • Evaluate vendor responses and develop vendor demonstration scripts.
    • Score vendor demonstrations and select the final product.

    Stop! Are you ready for this project?

    This Research Is Designed For:
    • IT applications directors and business analysts supporting their marketing teams in selecting and implementing a robust marketing solution.
    • Any organization looking to procure an MMS tool that will allow it to automate its marketing processes or learn more about the MMS vendor landscape.
    This Research Will Help You:
    • Understand today’s MMS market, specific to marketing automation, marketing intelligence, and social marketing use-case scenarios.
    • Understand MMS functionality as well as marketing terminology.
    • Follow best practices to prepare for and execute on selection, including requirements gathering and vendor evaluation.
    This Research Will Also Assist:
    • Marketing managers, brand managers, and any marketing professional looking to build a cohesive marketing platform.
    • MMS project teams or working groups tasked with managing an RFP process for vendor selection.
    This Research Will Help Them
    • Assess organizational and project readiness for embarking on MMS selection.
    • Draft an RFP, manage the vendor and product review process, and select a vendor.

    Executive summary

    Situation

    The MMS market is a landscape of vendors offering campaign management, multichannel support, analytics, and publishing tools. Many vendors specialize in some of these areas but not all. Sometimes multiple products are necessary – but determining which feature sets the organization truly needs can be a challenging task. The right technology stack is critical in order to bring automation to marketing initiatives.

    Complication

    • The first challenge is deciding whether to implement a full marketing suite or a point solution.
    • The number of marketing suites and point solutions has increased from 50 to more than 800 just in the past five years.
    • IT is receiving a growing number of marketing analytics requests and must be prepared to speak intelligently about marketing management vendor selection.

    Resolution

    • Leverage Info-Tech’s comprehensive three-phase approach to MMS selection projects: assess your organization’s preparedness to go into the selection stage, move through technology selection, and present decisions to stakeholders.
    • Conduct an MMS project preparedness assessment to ensure you maximize the value of your time, effort, and spend.
    • Determine whether your organization’s needs will best be met by a marketing management suite or a point solution.
    • Determine which use case your organization fits into and review the relevant vendor landscape, common capability, and areas of product differentiation. Consult Info-Tech’s market analysis to shortlist vendors for your RFP process.
    • Take advantage of traceable and auditable selection tools to run an effective evaluation and selection process. Be prepared to answer the retroactive question “Why this MMS?” with documentation of your selection process and outputs.

    Info-Tech Insight

    1. The new MMS market. Selecting a marketing management solution has become increasingly difficult, with the number of players in the marketplace ballooning to meet buyer demand.
    2. Direct translation to revenue. Picking the wrong marketing solution has a direct impact on the bottom line. However, the right MMS can lead to a 7.3x greater year-over-year increase in annual revenue.
    3. Don’t buy best-of-breed; buy best-for-you. Base your vendor selection on your requirements and use case, not on the vendor’s overall performance.

    MMS is a key piece of the CRM puzzle

    In order to optimize cross-sell opportunities and marketing effectiveness, there needs to be a master customer database, which belongs in the customer relationship management (CRM) suite.

    When it comes to marketing automation capabilities, using CRM is like building a car from a kit. All the parts are there, but you need the time and skill to put it all together. Using marketing automation is like buying the car you want or need, with all the features you want already installed and some gas in the tank, ready to drive. In either case, you still need to know how to drive and where you want to go.” (Mac McIntosh, Marketo Inc.) 'CRM' surrounded by its components with 'MMS' highlighted. A master database – the central place where all up-to-the-minute data on a customer profile is stored – is essential for MMS success. This is particularly true for real-time capability effectiveness and to minimize customer fatigue.

    Understand what an MMS can do for you

    Take time to learn the capabilities of modern marketing applications. Understanding the “art of the possible” will help you to get the most out of your MMS.

    MMS helps marketers in two primary ways:
    1. It allows them to efficiently execute and manage campaigns across dozens of channels and products.
    2. It allows them to analyze the outcomes of campaigns.
    Marketing suites accomplish these tasks by:
    • Leveraging workflow automation to reduce the amount of time spent creating marketing campaigns
    • Using internal or third-party data to increase conversion effectiveness from customer databases across the organization
    A strong MMS provides marketers with the data they need for actionable insights about their customers.
    A marketing automation solution delivers essentially all the benefits of an email marketing solution along with integrated capabilities that would otherwise need to be cobbled together using various standalone technologies.” (Marketo Inc.)

    Review Info-Tech’s vendor profiles of the MMS market to identify vendors that meet your requirements

    Logos of multiple vendors including 'Hubspot', 'IBM', 'Salesforce marketing cloud', etc.

    Use Info-Tech’s MMS implementation methodology as a starting point for your organization’s MMS selection

    Info-Tech’s implementation methodology is not a step-by-step approach to vendor selection, but rather it highlights the pertinent considerations for MMS selection at each of the five steps outlined below.

    1

    2

    3

    4

    5

    Establish Resources Gather Requirements Write and Assemble RFP Exercise Due Diligence Evaluate Candidate Solutions
    • Determine work initiative dependencies and project milestones.
    • Establish the project timeline.
    • Designate project resources.
    • Prioritize rollout of functionality.
    • Link business goals with the MMS selection project.
    • Determine user roles and profiles.
    • Conduct stakeholder interviews.
    • Build communication and change management plan.
    • Draft an RFP.
    • Make a plan for soliciting feedback and publishing the RFP.
    • Customize a vendor demo script and scorecard.
    • Conduct vendor demos.
    • Speak with vendor references.
    • Evaluate nonfunctional requirements.
    • Understand upgrade schedules.
    • Define a vendor evaluation framework.
    • Prepare the final evaluation.
    • Prepare a presentation for management.

    Contact your account representative or email Workshops@InfoTech.com for more information.

    Professional services provider engages Info-Tech to guide it through its MMS selection journey

    CASE STUDY

    Industry: Professional Services | Source: Info-Tech Consulting

    Challenge

    A large professional services firm specializing in knowledge development was looking to modernize an outdated marketing services stack.

    Previous investments in marketing tools ranging from email automation to marketing analytics led to system fragmentation. As a result, there was no 360-degree overview of marketing operations and no way to run campaigns at scale.

    To satisfy the organization’s aspirations, a comprehensive marketing management suite had to be selected that met needs for the foreseeable future.

    Solution

    The Info-Tech consulting team was brought in to assist in the MMS selection process.

    After meeting with several stakeholders, MMS requirements were developed and weighted. An RFP was then created from these requirements.

    Following a market scan, four vendors were selected to complete the organization’s RFP. Demonstration scripts were then developed as the RFPs were completed by vendors.

    Shortlisted vendors progressed to the demonstration phase.

    Results

    Vendor scorecards were utilized during the two-day demonstrations with the core project team to score each vendor.

    During the scoring process the team also identified the need to replace the organization’s core customer repository (a legacy CRM).

    The decision was made to select a CRM before finalizing the MMS selection. Doing so ensured uniform system architecture and strong interoperability between the firm’s MMS and its CRM.

    Info-Tech offers various levels of support to best suit your needs

    DIY Toolkit

    Guided Implementation

    Workshop

    Consulting

    "Our team has already made this critical project a priority, and we have the time and capability, but some guidance along the way would be helpful." "Our team knows that we need to fix a process, but we need assistance to determine where to focus. Some check-ins along the way would help keep us on track." "We need to hit the ground running and get this project kicked off immediately. Our team has the ability to take this over once we get a framework and strategy in place." "Our team does not have the time or the knowledge to take this project on. We need assistance through the entirety of this project."

    Diagnostics and consistent frameworks used throughout all four options

    Select a Marketing Management Suite – project overview

    1. Launch the MMS Project and Collect Requirements 2. Shortlist Marketing Management Suites 3. Select Vendor and Communicate Decision to Stakeholders
    Supporting Tool icon

    Best-Practice Toolkit

    1.1 Assess the value and identify your organization’s fit for MMS technology.

    1.2 Build your procurement team and project customer experience management (CXM) strategy.

    1.3 Identify your MMS requirements.

    2.1 Produce your shortlist

    3.1 Select your MMS

    3.2 Present selection

    Guided Implementations

    • Understand CXM strategy and identify your fit for MMS technology.
    • Identify staffing needs.
    • Plan requirements gathering steps.
    • Discuss use-case fit assessment results.
    • Discuss vendor landscape.
    • Create a procurement strategy.
    • Discuss executive presentation.
    • Conduct a proposal review.
    Associated Activity icon

    Onsite Workshop

    Module 1:
    Launch Your MMS Selection Project
    Module 2:
    Analyze MMS Requirements and Shortlist Vendors
    Module 3:
    Plan Your Procurement Process
    Phase 1 Outcome:
    • Launch of MMS selection project
    Phase 2 Outcome:
    • Shortlist of vendors
    Phase 3 Outcome:
    • Selection of MMS

    Use these icons to help direct you as you navigate this research

    Use these icons to help guide you through each step of the blueprint and direct you to content related to the recommended activities.

    A small monochrome icon of a wrench and screwdriver creating an X.

    This icon denotes a slide where a supporting Info-Tech tool or template will help you perform the activity or step associated with the slide. Refer to the supporting tool or template to get the best results and proceed to the next step of the project.

    A small monochrome icon depicting a person in front of a blank slide.

    This icon denotes a slide with an associated activity. The activity can be performed either as part of your project or with the support of Info-Tech team members who will come onsite to facilitate a workshop for your organization.

    A small monochrome icon depicting a descending bar graph.

    This icon denotes a slide that pertains directly to the Info-Tech vendor profiles on marketing management technology. Use these slides to support and guide your evaluation of the MMS vendors included in the research.

    Select a Marketing Management Suite

    PHASE 1

    Launch the MMS Project and Collect Requirements

    Phase 1 outline

    Associated Activity icon Call 1-888-670-8889 or email GuidedImplementations@InfoTech.com for more information.

    Complete these steps on your own, or call us to complete a guided implementation. A guided implementation is a series of 2-3 advisory calls that help you execute each phase of a project. They are included in most advisory memberships.

    Guided Implementation 1: Launch Your MMS Project and Collect Requirements

    Proposed Time to Completion: 3 weeks
    Step 1.2: Structure the Project Step 1.3: Gather Requirements
    Start with an analyst kick-off call:
    • Review readiness requirements for an MMS project.
    • Understand the work initiatives involved in MMS selection.
    Review findings with analyst:
    • Determine use case based on your organizational alignment.
    • Discuss core MMS requirements.
    Then complete these activities…
    • Conduct an organizational MMS readiness assessment.
    Then complete these activities…
    • Identify best-fit use case.
    • Elicit, capture, and prioritize requirements.
    With these tools & templates:
    • MMS Readiness Assessment Checklist
    With these tools & templates:
    • MMS Requirements Picklist Tool
    Phase 1 Results:
    • Completed readiness assessment.
    • Refined project plan to incorporate selection and implementation.

    Phase 1 milestones

    Launch the MMS Project and Collect Requirements — Phase 1

    • Understand the MMS market space.
    • Assess organizational and project readiness for MMS selection.
    • Structure your MMS selection and implementation project by refining your MMS roadmap.
    • Align organizational use-case fit with market use cases.
    • Collect, prioritize, and document MMS requirements.

    Shortlist MMS Tool — Phase 2

    • Review MMS market leaders and players within your aligned use case.
    • Review MMS vendor profiles and capabilities.
    • Shortlist MMS vendors based on organizational fit.

    Select an MMS — Phase 3

    • Submit request for proposal (RFP) to shortlisted vendors.
    • Evaluate vendor responses and develop vendor demonstration scripts.
    • Score vendor demonstrations and select the final product.

    Step 1.1: Understand the MMS market

    1.1

    1.2

    1.3

    Understand the MMS Market Structure the Project Gather MMS Requirements

    This step will walk you through the following activities:

    • MMS market overview

    This step involves the following participants:

    • Project team
    • Project manager
    • Project sponsor

    Outcomes of this step

    • An understanding of the evolution of the MMS market space and how it helps today’s organizations.
    • An evaluation of new and upcoming trends sought by MMS clients.
    • Verification of whether an MMS is a fit with your organization.

    Speak the same language as the marketing department to deliver the most business value

    Marketing Management Suite Glossary

    Analytics The practice of measuring marketing performance to improve return on investment (ROI). It is often carried out through the visualization of meaningful patterns in data as a result of marketing initiatives.
    Channels The different places where marketers can reach customers (e.g. social media, print mail, television).
    Click-through rate The percentage of individuals who proceed (click-through) from one part of a marketing campaign to the next.
    Content management Curating, creating, editing, and keeping track of content and client-facing assets.
    Customer relationship management (CRM) A core enterprise application that provides a broad feature set for supporting customer interaction processes. The CRM frequently serves as a core customer data repository.
    Customer experience management (CXM) The holistic management of customer interaction processes across marketing, sales, and customer service to create valuable, mutually beneficial customer experiences.
    Engagement rate A social media metric used to describe the amount of likes, comments, shares, etc., that a piece of content receives.
    Lead An individual or organization who has shown interest in the product or service being marketed.
    Omnichannel The portfolio of interaction channels you use.

    MMS is a key piece of the customer experience ecosystem

    Within the broader CXM ecosystem, an MMS typically lives within the CRM platform. Interfacing with the CRM’s master customer database allows an MMS to optimize cross-sell opportunities and marketing effectiveness.

    A master database – the central place where all up-to-the-minute data on a customer profile is stored – is essential for MMS success. This is particularly true for real-time capability effectiveness and to minimize customer fatigue.

    If you have customer records in multiple places, you risk missing customer opportunities and potentially upsetting clients. For example, if a client has communicated preferences or disinterest through one channel, and this is not effectively recorded throughout the organization, another representative is likely to contact them in the same method again – possibly alienating the customer for good.

    A master database requires automatic synchronization with all point solutions, POS, billing systems, agencies, etc. If you don’t have up-to-the-minute information, you can’t score prospects effectively and you lose out on the benefits of the MMS.

    'CRM' surrounded by its components with 'MMS' highlighted.
    Focus on the fundamentals before proceeding. Secure organizational readiness to reduce project risk using Info-Tech’s Build a Strong Technology Foundation for CXM and Select and Implement a CRM Platform blueprints.

    Understanding the “art of the possible”

    The world of marketing technology changes rapidly! Understand how modern marketing management suites are used in most organizations.

    An MMS helps marketers in two primary ways:

    1. It allows them to efficiently execute and manage campaigns across dozens of channels and products.
    2. It allows them to analyze the outcomes of campaigns.

    Marketing suites accomplish these tasks by:

    • Leveraging workflow automation to reduce the amount of time spent creating marketing campaigns.
    • Using internal or third-party data to increase conversion effectiveness from customer databases across the organization.

    A strong MMS provides marketers with the data they need for actionable insights about their customers.

    A marketing automation solution delivers essentially all the benefits of an email marketing solution along with integrated capabilities that would otherwise need to be cobbled together using various standalone technologies.” (Marketo Inc.)

    Inform your way of thinking by understanding the capabilities of modern marketing applications.

    A tree with icons related to knowledge.

    Expect the marketing department to drive suite adoption, but don’t count out the benefits MMS will also provide to IT

    MMS adoption is driven by the need for better campaign execution and marketing intelligence. MMS technologies are adopted to create faster, easier, more intelligent, and more measurable campaigns and make managing complex channels easy and repeatable.

    Top Drivers for Adopting Marketing Management Technologies

    Bar chart of top drivers for adopting marketing management technology. The first four bars are highlighted and the largest, they are labelled 'Campaign Measurement & Effectiveness', 'Execute Multi-channel Campaigns', 'Shorten Marketing Campaign Cycle', and 'Reduce Manual Campaign Creation'.
    (Source: Info-Tech Research Group; N=23)

    The key drivers for MMS are business-related, not IT-related. However, this does not mean that there are no benefits to IT. In fact, the IT department will see numerous benefits, including time and resource savings. Further, not having an MMS creates more work for your IT department. IT must serve as a valued partner for selection and implementation.

    Additional benefits to IT driven by MMS

    Marketing management suites are ideal for large organizations with multiple product lines in complex marketing environments. IT is often more centralized than its counterparts in the business, making it uniquely positioned to encourage greater coordination by helping the business units understand the shared goals and the benefits of working together to roll out suites for marketing workflow management, intelligence, and channel management.

    Cross-Segmentation Additional Revenue Generation Real-Time Capabilities Lead Growth/ Conversion Rate
    Business Value
    • Share resources between brands and product lines.
    • Increase database size with populated client data.
    • Track customer lifetime value.
    • Increase average deal size.
    • Decrease time to execute campaigns.
    • Decrease lead acquisition costs while collecting higher quality leads.
    • Improve retention rates.
    • Reduce cost to serve.
    • Increase customer retention due to effective service.
    • Higher campaign and response rates.
    • Track, measure, and prove the value of marketing activities.
    • Broaden reach through social channels.
    IT Value
    • Reduce reliance on IT for routine tasks such as list creation and data cleansing.
    • Free up IT resources for the sectors of the business where the ROI is greatest.
    • Reduce need for IT to cleanse, modify, or merge data lists because most suites include CRM connectors.
    • Reduce need for constant customization on status reports on lead value and campaign success.

    Info-Tech Insight

    Don’t forget that MMS technologies deliver on the overarching suite value proposition: a robust solution within one integrated offering. Without an MMS in play, organizations in need of this functionality are forced to piece together point solutions (or ad hoc management). This not only increases costs but also is an integration nightmare for IT.

    Step 1.2: Structure the project

    1.1

    1.2

    1.3

    Understand the MMS MarketStructure the ProjectGather MMS Requirements

    This step will walk you through the following activities:

    • Determine if you are ready to kick off the MMS selection project.
    • Align project goals with CXM strategy and business goals.

    This step involves the following participants:

    • Core project team
    • Project manager
    • Project sponsor

    Outcomes of this step

    • Assurance that you have completed adequate preparation, obtained stakeholder and sponsor buy-in, secured sufficient resources, and completed strategy and planning activities to move forward with selection.
    • An approach to remedy organizational readiness to prepare for MMS selection.
    • An understanding of stakeholder goals.

    Identify the scope and purpose of your MMS selection process

    Vendor Profiles icon

    Sample Project Overview

    [Organization] plans to select and implement a marketing management suite in order to introduce better campaign management to the business’ processes. This procurement and implementation of an MMS tool will enable the business to improve the efficiency and effectiveness of marketing campaign execution.

    This project will oversee the assessment and shortlisting of MMS vendors, selection of an MMS tool, the configuration of the solution, and the implementation of the technology into the business environment.

    Rationale Behind the Project

    Consider the business drivers behind the interest in MMS technology.

    Be specific to business units impacted and identify key considerations (both opportunities and risks).

    Business Drivers

    • Organizational productivity
    • Customer satisfaction
    • Marketing management costs
    • Risk management

    Info-Tech Insights

    Creating repeatable and streamlined marketing processes is a common overarching business objective that is driven by multiple factors. To ensure this objective is achieved, confirm that the primary drivers are following the implementation of the first automated marketing channels.

    Activity: Understand your business’ goals for MMS by parsing your formal CXM strategy

    Associated Activity icon 1.2.1 1 hour

    INPUT: Stakeholder user stories

    OUTPUT: Understanding of ideal outcomes from MMS implementation

    MATERIALS: Whiteboard and marker or sticky notes

    PARTICIPANTS: Project sponsor, Project stakeholders, Business analysts, Business unit reps

    Instructions

    1. Outline the purpose of the future MMS tool and the drivers behind this business decision with the project’s key stakeholders.
    2. Document plans to ensure that these drivers are taken into consideration and realized following implementation. Example:
      Improve Reduce/Eliminate KPIs
      Multichannel marketing Duplication of effort Number of customer interaction channels supported
      Social integration Process inefficiencies Number of social signals received (likes, shares, etc.)

    If you do not have a well-defined CXM strategy, leverage Info-Tech’s research to Build a Strong Technology Foundation for Customer Experience Management.

    Understanding marketing suites

    Vendor Profiles icon

    This blueprint focuses on complete, integrated marketing management suites

    An integrated suite is a single product that is designed to assist with multiple marketing processes. Information from these suites is deeply connected to the core CRM. Changing a piece of information for one process will update all affected.

    'MMS' surrounded by its integrated processes, including 'Marketing Operations Management', 'Breadth of Channel Support', 'Marketing Asset Management', etc.

    Understanding marketing point solutions

    Vendor Profiles icon

    A point solution typically interfaces with a single customer interaction channel with minimal CRM integration.

    Why use a marketing point solution?

    1. A marketing point solution is a standalone application used to manage a unique process.
    2. Point solutions can be implemented and updated relatively quickly.
    3. They cost less than full-feature, integrated marketing suites.
    4. Some point solutions integrate with CRM platforms or MMS platforms.

    Refer to Phase 2 for a bird’s-eye view of the point solution marketplace.

    Marketing Point Solutions

    • Twitter Analytics
    • Search Engine Optimization
    • Customer Portals
    • Livechat
    • Marketing Attribution
    • Demand Side Platform

    Determine if MMS is right for your organization

    Vendor Profiles icon

    Adopt an MMS if:

    1. Your organization is actively pursuing a multichannel marketing strategy, particularly if its marketing campaigns are complex and multifaceted, involving consumer-specific conditional messaging.
    2. Your enterprise serves a high volume of customers and marketing needs extend to formally managing budgets and resources, lead generation and segmentation, and measuring channel effectiveness.
    3. Your organizations has multiple product lines and is interested in increasing cross-sale opportunities.

    Bypass an MMS if:

    • Your organization does not participate in multichannel campaigns and is primarily using email or web channels to generate leads. You may find the advanced features and capabilities of an MMS to be overkill and should consider lead marketing automation (LMA) or email marketing services first.
    • You are a small to midsize business (SMB) with a limited budget or fewer than five marketing professionals. Don’t buy what you don’t need; organizations with fewer than five people in the marketing department are unlikely to need an MMS.
    • Sales generation is not a priority for the business or a primary goal for the marketing department.

    Info-Tech Insight

    Using an MMS is ideal for organizations with multiple brands and product portfolios (e.g. consumer packaged goods). Ad hoc management and email marketing services are best for small organizations with a client base that requires only bare bones engagement.

    Determine if you are ready to kick off your MMS selection and implementation project

    Supporting Tool icon 1.2.2 MMS Readiness Assessment Checklist
    Use Info-Tech’s MMS Readiness Assessment Checklist to determine if your organization has sufficient process and campaign maturity to warrant the investment in a consolidated marketing management suite.

    Sections of the Tool:

    1. Goals & Objectives
    2. Project Team
    3. Current State Understanding
    4. Future State Vision
    5. Business Process Improvement
    6. Project Metrics
    7. Executive Sponsorship
    8. Stakeholder Buy-In & Change Management
    9. Risk Management
    10. Cost & Budget

    INFO-TECH DELIVERABLE

    Sample of Info-Tech's MMS Readiness Assessment Checklist.

    Complete the MMS Readiness Assessment Checklist by following the instructions in Activity 1.2.3.

    Activity: Determine if you are ready to kick off your MMS selection project

    Associated Activity icon 1.2.3 30 minutes

    INPUT: MMS foundation, MMS strategy

    OUTPUT: Readiness remediation approach, Validation of MMS project readiness

    MATERIALS: Info-Tech’s MMS Readiness Assessment Checklist

    PARTICIPANTS: Project sponsor, Core project team

    Instructions

    1. Download the MMS Readiness Assessment Checklist.
    2. Review Section 1 of the checklist with the core project team and/or project sponsor, item by item. For completed items, tick the relative checkbox.
    3. Once the whole checklist has been reviewed, document all incomplete items in the table under Section 1 in the first table column (“Incomplete Readiness Item”).
    4. For each incomplete item, use your discretion to determine whether its completion is critical in preparation for MMS selection and implementation. This may vary given the complexity of your MMS project. If the item is critical to the project, indicate this with “Y” in the second column (“Criticality (Y/N)”).
    5. For each critical item, reflect on the barriers that have prevented or are preventing its completion. Possible barriers include incomplete task dependencies, low value-to-effort determination, lack of organizational knowledge or resources, pressure of deadlines, etc. Document these barriers in the third column (“Barriers to Completion”).
    6. Based on the barriers determined in Step 5, determine a remediation approach for each item. Document the approach in the fourth column (“Remediation Approach”).
    7. For each remediation activity, designate a due date and remediation owner. Document this in the fifth column (“Due Date & Owner”).
    8. Carry out the remediation of critical tasks and return to this blueprint to kickstart your selection and implementation project.

    Step 1.3: Gather MMS requirements

    1.1

    1.2

    1.3

    Understand the MMS MarketStructure the ProjectGather MMS Requirements

    This step will walk you through the following activities:

    • Understand your MMS use case.
    • Elicit and capture your MMS requirements.
    • Prioritize your solution requirements.

    This step involves the following participants:

    • Core project team
    • Project manager
    • Business analysts
    • Procurement subject-matter experts (SMEs)

    Outcomes of this step

    • Project alignment with MMS market use case.
    • Inventory of categorized and prioritized MMS business requirements.

    Understand the dominant use-case scenarios for MMS across organizations

    Vendor Profiles icon

    USE CASES

    While an organization may be product- or service-centric, most fall into one of the three use cases described on this slide.

    1) Marketing Automation

    Workflow Management

    Managing complex marketing campaigns and building and tracking marketing workflows are the mainstay responsibilities of brand managers and other senior marketing professionals. In this category, we evaluated vendors that provide marketers with comprehensive tools for marketing campaign automation, workflow building and tracking, lead management, and marketing resource planning for campaigns that need to reach a large segment of customers.

    Omnichannel Management

    The proliferation of marketing channels has created significant challenges for many organizations. In this use case, we executed a special evaluation of vendors that are well suited for the intricacies of juggling multiple channels, particularly mobile, social, and email marketing.

    2) Marketing Intelligence

    Sifting through data from a myriad of sources and coming up with actionable intelligence and insights remains a critical activity for marketing departments, particularly for market researchers. In this category, we evaluated solutions that aggregate, analyze, and visualize complex marketing data from multiple sources to allow decision makers to execute informed decisions.

    3) Social Marketing

    The proliferation of social networks, customer data, and use cases has made ad hoc social media management challenging. In this category we evaluated vendors that bring uniformity to an organization’s social media capabilities and contribute to a 360-degree customer view.

    Activity: Understand which type of MMS you need

    Associated Activity icon 1.3.1 30 minutes

    INPUT: Use-case breakdown

    OUTPUT: Project use-case alignments

    Materials: Whiteboard, markers

    Participants: Project manager, Core project team (optional)

    Instructions

    1. Familiarize your team with Info-Tech’s MMS use-case breakdown from the previous slide.
    2. Determine which use case is best aligned with your organization’s MMS project objectives. If you need assistance with this, consider the relevance of the cases studies and statements on the following slides.
    3. If your team agrees with most or all statements under a given use case, this indicates strong alignment towards that use case. It is possible for an organization to align with more than one use case. Your use-case alignment will guide you in creating a vendor shortlist later in this project.

    Use Info-Tech’s vendor research and use-case scenarios to support your organization’s vendor analysis

    The use-case view of vendor and product performance provides multiple opportunities for vendors to fit into your application architecture depending on their product and market performance. The use cases selected are based on market research and client demand.

    Determining your use case is crucial for:

    1. Selecting an application that is the right fit
    2. Establishing a business case for MMS

    The following slides illustrate how the three most common use cases (marketing automation, marketing intelligence, and social marketing) align with business needs. As shown by the case studies, the right MMS can result in great benefits to your organization.

    Use-case alignment and business need

    Vendor Profiles icon

    Marketing Automation

    Marketing Need Manage customer experience across multiple channels Manage multiple campaigns simultaneously Integrate web-enabled devices (IoT) into marketing campaigns Run and track email marketing campaigns
    A line of arrows pointing down.
    Corresponding Feature End-to-end management of email marketing Visual workflow editor Customer journey mapping Business rules engine A/B tracking

    The Portland Trail Blazers utilize an MMS to amplify their message with marketing automation technology

    CASE STUDY

    Industry: Entertainment | Source: Marketo

    Challenge

    The Portland Trail Blazers, an NBA franchise, were looking to expand their appeal beyond the city of Portland and into the greater Pacific Northwest Region.

    The team’s management group also wanted to showcase the full range of events that were hosted in the team’s multipurpose stadium.

    The Trail Blazers were looking to engage fans in a more targeted fashion than their CRM allowed for. Ultimately, they hoped to move from “batch and blast” email campaigns to an automated and targeted approach.

    Solution

    The Trail Blazers implemented an MMS that allowed it to rapidly build different types of campaigns. These campaigns could be executed across a variety of channels and target multiple demographics at various points in the fan journey.

    Contextual ads were implemented using the marketing suite’s automated customer journey mapping feature. Targeted ads were served based on a fan’s location in the journey and interactions with the Trail Blazers’ online collateral.

    Results

    The automated campaigns led to a 75% email open rate, which contributed to a 96% renewal rate for season ticket holders – a franchise record.

    Other benefits resulting from the improved conversion rate included an increased cohesion between the Trail Blazers’ marketing, analytics, and ticket sales operations.

    Use-case alignment and business need

    Vendor Profiles icon

    Marketing Intelligence

    Marketing Need Capture marketing- and customer-related data from multiple sources Analyze large quantities of marketing data Visualize marketing-related data in a manner that is easy for decision makers to consume Perform trend and predictive analysis
    A line of arrows pointing down.
    Corresponding Feature Integrate data across customer segments Analysis through machine learning Assign attributers to unstructured data Displays featuring data from external sources Create complex customer data visualizations

    Chico’s FAS uses marketing intelligence to drive customer loyalty

    CASE STUDY

    Industry: Retail | Source: SAS

    Challenge

    Women’s apparel retailer Chico’s FAS was looking to capitalize on customer data from in-store and online experiences.

    Chico’s hoped to consolidate customer data from multiple online and brick-and-mortar retail channels to get a complete view of the customer.

    Doing so would satisfy Chico’s need to create more highly segmented, cost-effective marketing campaigns

    Solution

    Chico’s selected an MMS with strong marketing intelligence, analysis, and data visualization capability.

    The MMS could consolidate and analyze customer and transactional information. The suite’s functionality enabled Chico’s marketing team to work directly with the data, without help from statisticians or IT staff.

    Results

    The approach to marketing indigence led to customers getting deals on products that were actually relevant to them, increasing sales and brand loyalty.

    Moreover, the time it took to perform data consolidation decreased dramatically, from 17 hours to two hours, allowing the process to be performed daily instead of weekly.

    Use-case alignment and business need

    Vendor Profiles icon

    Social Marketing

    Marketing Need Understand customers' likes and dislikes Manage and analyze social media channels like Facebook and Twitter Foster a conversation around specific products Engage international audiences through regional messaging apps
    A line of arrows pointing down.
    Corresponding Feature Social listening capabilities Tools for curating customer community content Ability to aggregate social data Integration with popular social networks Ability to conduct trend reporting

    Bayer leverages MMS technology to cultivate a social presence

    CASE STUDY

    Industry: Life Sciences | Source: Adobe

    Challenge

    Bayer, a Fortune 500 health and life sciences company, was looking for a new way to communicate its complex medical breakthroughs to the general public.

    The decision was made to share the science behind its products via social channels in order to generate excitement.

    Bayer needed tools to publish content across a variety of social media platforms while fostering conversations that were more focused on the science behind products.

    Solution

    Based on the requirements, Bayer decided that an MMS would be the best fit.

    After conducting a market scan, the company selected an MMS with a comprehensive social media suite.

    The suite included tools for social listening and moderation and tools to guide conversations initiated by both marketers and customers.

    Results

    The MMS provided Bayer with the toolkit to engage its audience.

    Bayer took control of the conversation about its products by serving potential customers with relevant video content on social media.

    Its social strategy coupled with advanced engagement tools resulted in new business opportunities and more than 65,000 views on YouTube and more than 87,000 Facebook views in a single month.

    Leverage Info-Tech’s requirements gathering framework to serve as the basis for capturing your MMS requirements

    An important step in selecting an MMS that will have widespread user adoption is creating archetypal customer personas. This will enable you to talk concretely about them as consumers of the application you select and allow you to build buyer scenarios around them.
    REQUIREMENTS GATHERING
    Info-Tech’s requirements gathering framework is a comprehensive approach to requirements management that can be scaled to any size of project or organization. This framework ensures that the application created will capture the needs of all stakeholders and deliver business value. Develop and right-size a proven standard operating procedure for requirements gathering with Info-Tech’s blueprint Build a Strong Approach to Business Requirements Gathering.
    Stock photo of a Jenga tower with title: Build a Strong Approach to Business Requirements Gathering
    KEY INPUTS TO MMS REQUIREMENTS GATHERING
    Requirements Gathering Methodology

    Sample of Requirements Gathering Blueprint.

    Requirements Gathering Blueprint Slide 25: Understand the best-practice framework for requirements gathering for enterprise applications projects.

    Requirements Gathering SOP

    Sample of Requirements Gathering Blueprint.

    Requirements Gathering Blueprint Activities 1.2.2-1.2.5, 2.1.1, 2.1.2, 3.1.1, 3.2.1, 4.1.1-4.1.3, 4.2.2: Consolidate outputs to right-size a best-practice SOP for your organization.

    Project Level Selection Tool

    Sample of Requirements Gathering Blueprint.

    Requirements Gathering Blueprint Activity 1.2.4: Determine project-level selection guidelines to inform the due diligence required in your MMS requirements gathering.

    Activity: Elicit and capture your MMS requirements

    Associated Activity icon 1.3.2 Varies

    INPUT: MMS tool user expertise, MMS Requirements Picklist Tool

    OUTPUT: A list of needs from the MMS tool user perspective

    Materials: Note-taking materials, Whiteboard or flip chart, markers

    Participants: MMS users in the organization, MMS selection committee

    Instructions

    1. Identify stakeholders for the requirements gathering exercise. Consider holding one-on-one sessions or large focus groups with key stakeholders or the project sponsor to gather business requirements for an MMS.
    2. Use the MMS Requirements Picklist Tool as a starting point for conducting the requirements elicitation session(s).
    3. Begin by reading the instructions in the template and then move to the “Requirements” worksheet. Read each defined requirement in the worksheet and indicate in the “Requirement Status” column whether the requirement is a “Must,” “High,” or “Low.” Confirming the status is an important part of the exercise. The status will help filter vendors for final selection later on in the process.
    4. Decide whether additional requirements are necessary by asking the MMS tool users. If so, add the requirements to the bottom of the “Requirements” worksheet and indicate their “Requirement Status.”

    Download the MMS Requirements Picklist Tool to help with completing this activity.

    Show the measurable benefits of MMS with metrics

    The return on investment (ROI) and perceived value of the organization’s marketing solution will be a critical indication of the likelihood of success of the suite’s selection and implementation.

    EXAMPLE
    METRICS

    MMS and Technology Adoption

    Marketing Performance Metrics
    Average revenue gain per campaign Quantity and quality of marketing insights
    Average time to execute a campaign Customer acquisition rates
    Savings from automated processes Marketing cycle times
    User Adoption and Business Feedback Metrics
    User satisfaction feedback User satisfaction survey with the technology
    Business adoption rates Application overhead cost reduction

    Info-Tech Insight

    Even if marketing metrics are difficult to track right now, the implementation of an MMS brings access to valuable customer intelligence from data that was once kept in silos.

    If you want additional support, have our analysts guide you through this phase as part of an Info-Tech Workshop Associated Activity icon

    Book a workshop with our Info-Tech analysts:

    Photo of an Info-Tech analyst.
    • To accelerate this project, engage your IT team in an Info-Tech workshop with an Info-Tech analyst team.
    • Info-Tech analyst will join you and your team onsite at your location or welcome you to Info-Tech's historic Toronto office to participate in an innovative onsite workshop.
    • Contact your account manager (www.infotech.com/account), or email Workshops@InfoTech.com for more information.

    The following are sample activities that will be conducted by Info-Tech analysts with your team:

    1.2.1

    Sample of activity 1.2.1 'Understand your business' goals for MMS by parsing your formal CXM strategy'. Align the CXM strategy value proposition to MMS capabilities

    Our facilitator will help your team identify the IT CXM strategy and marketing goals. The analyst will then work with the team to map the strategy to technological drivers available in the MMS market.

    1.3.2

    Sample of activity 1.3.2 'Elicit and capture your MMS requirements'. Define the needs of MMS users

    Our facilitator will work with your team to identify user requirements for the MMS Requirements Picklist Tool. The analyst will facilitate a discussion with your team to prioritize identified requirements.

    Select a Marketing Management Suite

    PHASE 2

    Shortlist Marketing Management Suites

    Phase 2 outline

    Associated Activity icon Call 1-888-670-8889 or email GuidedImplementations@InfoTech.com for more information.

    Complete these steps on your own, or call us to complete a guided implementation. A guided implementation is a series of 2-3 advisory calls that help you execute each phase of a project. They are included in most advisory memberships.

    Guided Implementation 2: Shortlist Marketing Management Suites

    Proposed Time to Completion: 1-3 months
    Step 2.1: Analyze and Shortlist MMS Vendors
    Start with an analyst kick-off call:
    • Review requirements gathering findings.
    • Review the MMS market space.
    Then complete these activities…
    • Review vendor profiles and analysis.
    • Weigh the evaluation criteria’s importance in product capabilities and vendor characteristics.
    • Shortlist MMS vendors.
    With these tools & templates:
    Phase 2 Results:
    • Shortlist of MMS tools

    Phase 2 milestones

    Launch the MMS Project and Collect Requirements — Phase 1

    • Understand the MMS market space.
    • Assess organizational and project readiness for MMS selection.
    • Structure your MMS selection and implementation project by refining your MMS roadmap.
    • Align organizational use-case fit with market use cases.
    • Collect, prioritize, and document MMS requirements.

    Shortlist MMS Tool — Phase 2

    • Review MMS market leaders and players within your aligned use case.
    • Review MMS vendor profiles and capabilities.
    • Shortlist MMS vendors based on organizational fit.

    Select an MMS — Phase 3

    • Submit request for proposal (RFP) to shortlisted vendors.
    • Evaluate vendor responses and develop vendor demonstration scripts.
    • Score vendor demonstrations and select the final product.

    Step 2.1: Analyze and shortlist MMS vendors

    2.1

    Analyze and Shortlist MMS Vendors

    This step will walk you through the following activities:

    • Review MMS vendor landscape.
    • Take note of relevant point solutions.
    • Shortlist vendors for the RFP process.

    This step involves the following participants:

    • Core project team

    Outcomes of this step

    • Understanding of Info-Tech’s use-case scenarios for MMS: marketing automation, marketing intelligence, and social marketing.
    • Familiarity with the MMS vendor landscape.
    • Shortlist of MMS vendors for RFP process.

    Familiarize yourself with the MMS market: How it got here

    Vendor Profiles icon

    Loosely Tied Together

    Originally the sales and marketing enterprise application space was highly fragmented, with disparate best-of-breed point solutions patched together. Soon after, vendors in the late 1990s started bundling automation technologies into a single suite offering. Marketing capabilities of CRM suites were minimal at best and often restricted to web and email only.

    Limited to Large Enterprises

    Many vendors started to combine all marketing tools into a single, comprehensive marketing suite, but cost and complexity limited them to large enterprises and marketing agencies.

    Best-of-breed solutions targeting new channels and new goals, like closed-loop sales and marketing, continued driving new marketing software genres, like dedicated lead management suites.

    In today’s volatile business environment, judgment built from past experience is increasingly unreliable. With consumer behaviors in flux, once-valid assumptions (e.g. ‘older consumers don’t use Facebook or send text messages’) can quickly become outdated.” (SAS Magazine)

    Info-Tech Insight

    As the market evolves, capabilities that were once cutting edge become default and new functionality becomes differentiating. Some features, like basic CRM integration, have become table stakes capabilities. Focus on advanced analytics features and omnichannel integration capabilities to get the best fit for your requirements.

    Familiarize yourself with the MMS market: Where it’s going

    Vendor Profiles icon

    AI and Machine Learning

    Vendors are beginning to offer AI capabilities across MMS for data-driven customer engagement scoring and social listening insights. Machine learning capability is being leveraged to determine optimal customer journey and suggest next steps to users.

    Marketplace Fragmentation

    The number of players in the marketing application space has grown exponentially. The majority of these new vendors offer point solutions rather than full-blown marketing suites. Fragmentation is leading to tougher choices when looking to augment an existing platform with specific functionality.

    Improving Application Integration

    MMS vendors are fostering deeper integrations between their marketing products and core CRM products, leading to improved data hygiene. At the same time, vendors are improving flexibility in the marketing suite so that new channels can be added easily.

    Greater Self-Service

    Vendors have an increased emphasis on application usability. Their goal is to enable marketers to execute campaigns without relying on specialists.

    There’s a firehose of customer data coming at marketers today, and with more interconnected devices emerging (wearables, smart watches, etc.), cultivating a seamless customer experience is likely to grow even more challenging.

    Building out a data-driven marketing strategy and technology stack that enables you to capture behaviors across channels is key.” (IBM, Ideas for Exceeding Customer Expectations)

    Review Info-Tech’s vendor profiles of the MMS market to identify vendors that meet your requirements

    Vendors & Products Evaluated

    Vendor logos including 'Adobe', 'ORACLE', and 'IBM'.

    VENDOR PROFILES

    Review the MMS Vendor Evaluation

    Large icon of a descending bar graph for vendor profiles title page.

    Table stakes are the minimum standard; without these, a product doesn’t even get reviewed

    Vendor Profiles icon

    TABLE STAKES

    Feature Table Stake Functionality
    Basic Workflow Automation Simple automation of common marketing tasks (e.g. handling inbound leads).
    Basic Channel Integration Integration with minimum two or more marketing channels (e.g. email and direct mail).
    Customizable User Interface A user interface that can be changed and optimized to users’ preferences. This includes customizable dashboards for displaying relevant marketing metrics.
    Basic Mobile UX Accessible from a mobile device in some fashion.
    Cloud Compatibility Able to offer integration within pre-existing or proprietary cloud server. Many vendors only have SaaS products.

    What does this mean?

    The products assessed in these vendor profiles meet, at the very least, the requirements outlined as table stakes.

    Many of the vendors go above and beyond the outlined table stakes; some even do so in multiple categories. This section aims to highlight the products’ capabilities in excess of the criteria listed here.

    Info-Tech Insight

    If table stakes are all you need from your MMS, determine whether your existing CRM platform already satisfies your requirements. Otherwise, dig deeper to find the best price-to-value ratio for your needs.

    Take a holistic approach to vendor and product evaluation

    Almost – or equally – as important as evaluating vendor feature capabilities is the need to evaluate vendor viability and non-functional aspects of the MMS. Include an evaluation of the following criteria in your vendor scoring methodology:

    Vendor Attribute Description
    Vendor Stability and Variability The vendor’s proven ability to execute on constant product improvement, deliberate strategic direction, and overall commitment to research and development efforts in responding to emerging trends.
    Security Model The potential to integrate the application to existing security models and the vendor's approach to handling customer data.
    Deployment Style The choice to deploy a single or multi-tenant SaaS environment via a perpetual license.
    Ease of Customization The relative ease with which a system can be customized to accommodate niche or industry-specific business or functional needs.
    Vendor Support Options The availability of vendor support options, including selection consulting, application development resources, implementation assistance, and ongoing support resources.
    Size of Partner Ecosystem The quantity of enterprise applications and third-party add-ons that can be linked to the MMS, as well as the number of system integrators available.
    Ease of Data Integration The relative ease with which the system can be integrated with an organization’s existing application environment, including legacy systems, point solutions, and other large enterprise applications.

    Info-Tech Insight

    Evaluate vendor capabilities, not just product capabilities. An MMS is typically a long-term commitment; ensure that your organization is teaming up with a vendor or provider that you feel you can work well with and depend on.

    Advanced features are the capabilities that allow for granular differentiation of market players and use-case performance

    Vendor Profiles icon

    Evaluation Methodology

    These product features were assessed as part of the classification of vendors into use cases. In determining use-case leaders and players, select features were considered based on best alignment with the use case.

    Feature Advanced Functionality
    Advanced Campaign Management End-to-end marketing campaign management: customer journey mapping, campaign initiation, monitoring, and dynamic reporting and adjustment.
    Marketing Asset Management Content repository functionality (or tight ECM integration) for marketing assets and campaign collateral (static, multimedia, e-commerce–related, etc.).
    Marketing Analytics
    • Predictive analytics; machine learning; capabilities for data ingestion and visualization across various marketing research/marketing intelligence categories (demographic, psychographic, etc.).
    • Data segmentation; drill-down ability to assign attributes to unstructured data; ability to construct complex customer/competitive data visualizations from segmented data.
    Breadth of Channel Support Ability to support and manage a wide range of marketing channels (e-commerce, SEO/SEM, paid advertising, email, traditional [print, multimedia], etc.).
    Marketing Workflow Management Visual workflow editors and business rules engine creation.

    Advanced features are the capabilities that allow for granular differentiation of market players and use-case performance

    Vendor Profiles icon

    Evaluation Methodology

    These product features were assessed as part of the classification of vendors into use cases. In determining use-case leaders and players, select features were considered based on best alignment with the use case.

    Feature Advanced Functionality
    Community Marketing Management Branded customer communities (e.g. community support forums) and DMB/DSP.
    Email Marketing Automation End-to-end management of email marketing: email templates, email previews, spam testing, A/B tracking, multivariate testing, and email metrics tracking.
    Social Marketing Ability to integrate with popular social media networks and manage social properties and to aggregate and analyze social data for trend reporting.
    Mobile Marketing Ability to manage SMS, push, and mobile application marketing.
    Marketing Operations Management Project management tools for marketers (timelines, performance indicators, budgeting/resourcing tools, etc.).

    Use the information in the MMS vendor profiles to streamline your vendor analysis process

    Vendor Profiles icon This section includes profiles of the vendors evaluated against the previously outlined framework.
    Review the use-case scenarios relevant to your organization’s use case to identify a vendor’s fit to your organization’s MMS needs.
    • L = Use-case leader
    • P = Use-case player
    Three column headers: 'Marketing Automation', 'Marketing Intelligence', and 'Social Media Marketing'.
    Understand your organization’s size and whether it falls within the product’s market focus.
    • Large enterprise: 2,000+ employees and revenue of $250M+
    • Small-medium enterprise: 30-2,000 employees and revenue of $25M-$250M
    Column header 'MARKET FOCUS' with row headers 'Small-Medium' and 'Large Enterprise'.
    Review the differentiating features to identify where the application performs best. A list of features.
    Colors signify a feature’s performance. A key for color-coding: Blue - 'Best of Breed', Green - 'Present: Competitive Strength', Yellow-Green - 'Present: Competitive Parity', Yellow - 'Semi-Present', Grey - 'Absent'.

    Adobe Marketing Cloud

    Vendor Profiles icon
    Logo for Adobe. FUNCTIONAL SPOTLIGHT

    Creative Cloud Integration: To make for a more seamless cross-product experience, projects can be sent between Marketing Cloud and Creative Cloud apps such as Photoshop and After Effects.

    Sensei: Adobe has revamped its machine learning and AI platform in an effort to integrate AI into all of its marketing applications. Sensei includes data from Microsoft in a new partnership program.

    Anomaly Detection: Adobe’s Anomaly Detection contextualizes data and provides a statistical method to determine how a given metric has changed in relation to previous metrics.

    USE-CASE PERFORMANCE
    Marketing
    Automation
    Marketing
    Intelligence
    Social
    Marketing

    L

    L

    P

    MARKET FOCUS
    Small-Medium
    Large Enterprise
    Adobe’s goal with Marketing Cloud is to help businesses provide customers with cohesive, seamless experiences by surfacing customer profiles in relevant situations quickly. Adobe Marketing Cloud has traditionally been used in the B2C space but has seen an increase in B2C use cases driven by the finance and technology sectors. FEATURES
    Color-coded ranking of each feature for Adobe.
    Employees (2018): 17,000 Presence: Global Founded: 1982 NASDAQ: ADBE

    HubSpot

    Vendor Profiles icon

    Logo for Hubspot.FUNCTIONAL SPOTLIGHT

    Content Optimization System (COS): The fully integrated system stores assets and serves them to their designated channels at relevant times. The COS is integrated into HubSpot's marketing platform.

    Email Automation: HubSpot provides basic email that can be linked to a specific part of an organization’s marketing funnel. These emails can also be added to pre-existing automated workflows.

    Email Deliverability Tool: HubSpot identifies HTML or content that will be flagged by spam filters. It also validates links and minimizes email load times.

    USE-CASE PERFORMANCE
    Marketing
    Automation
    Marketing
    Intelligence
    Social
    Marketing

    P

    P

    P

    MARKET FOCUS
    Small-Medium
    Large Enterprise
    Hubspot’s primary focus has been on email marketing campaigns. It has put effort into developing solid “click not code” email marketing capabilities. Also, Hubspot has an official integration with Salesforce for expanded operations management and analytics capabilities. FEATURES
    Color-coded ranking of each feature for Hubspot.
    Employees (2018): 1,400 Presence: Global Founded: 2006 NYSE: HUBS

    IBM Marketing Cloud

    Vendor Profiles icon

    Logo for IBM.FUNCTIONAL SPOTLIGHT

    Watson: IBM is leveraging its popular Watson AI brand to generate marketing insights for automated campaigns.

    Weather Effects: Set campaign rules based on connections between weather conditions and customer behavior relative to zip code made by Watson.

    Real-Time Personalization: IBM has made efforts to remove campaign interaction latency and optimize live customer engagement by acting on information about what customers are doing in the current moment.

    USE-CASE PERFORMANCE
    Marketing
    Automation
    Marketing
    Intelligence
    Social
    Marketing

    L

    L

    P

    MARKET FOCUS
    Small-Medium
    Large Enterprise
    IBM has remained ahead of the curve by incorporating its well-known AI technology throughout Marketing Cloud. The application’s integration with the wide array of IBM products makes it a powerful tool for users already in the IBM ecosystem. FEATURES
    Color-coded ranking of each feature for IBM.
    Employees (2018): 380,000 Presence: Global Founded: 1911 NYSE: IBM

    Marketo

    Vendor Profiles icon

    Logo for Marketo.FUNCTIONAL SPOTLIGHT

    Content AI: Marketo has leveraged its investments in machine learning to intelligently fetch marketing assets and serve them to customers based on their interactions with a campaign.

    Email A/B Testing: To improve lead generation from email campaigns, Marketo features the ability to execute A/B testing for customized campaigns.

    Partnership with Google: Marketo is now hosted on Google’s cloud platform, enabling it to provide support for larger enterprise clients and improve GDPR compliance.

    USE-CASE PERFORMANCE
    Marketing
    Automation
    Marketing
    Intelligence
    Social
    Marketing

    P

    P

    P

    MARKET FOCUS
    Small-Medium
    Large Enterprise
    Marketo has strong capabilities for lead management but has recently bolstered its analytics capabilities. Marketo is hoping to capture some of the analytics application market share by offering tools with varying complexity and to cater to firms with a wide range of analytics needs. FEATURES
    Color-coded ranking of each feature for Marketo.
    Employees (2018): 1,000 Presence: Global Founded: 2006 Private Corporation

    Oracle Marketing Cloud

    Vendor Profiles icon

    Logo for Oracle.FUNCTIONAL SPOTLIGHT

    Data Visualization: To make for a more seamless cross-product experience, marketing projects can be sent between Marketing Cloud and Creative Cloud apps such as Dreamweaver.

    ID Graph: Use ID Graph to unite disparate data sources to form a singular profile of leads, making the personalization and contextualization of campaigns more efficient.

    Interest-Based Messaging: Pause a campaign to update a segment or content based on aggregated customer activity and interaction data.

    USE-CASE PERFORMANCE
    Marketing
    Automation
    Marketing
    Intelligence
    Social
    Marketing

    P

    P

    P

    MARKET FOCUS
    Small-Medium
    Large Enterprise
    Oracle Marketing Cloud is known for its balance between campaigns and analytics products. Oracle has taken the lead on expanding its marketing channel mix to include international options such as WeChat. Users already using Oracle’s CRM/CEM products will derive the most value from Marketing Cloud. FEATURES
    Color-coded ranking of each feature for Oracle.
    Employees (2018): 138,000 Presence: Global Founded: 1977 NYSE: ORCL

    Salesforce Marketing Cloud

    Vendor Profiles icon

    Logo for Salesforce Marketing Cloud.FUNCTIONAL SPOTLIGHT

    Einstein: Salesforce is putting effort into integrating AI into all of its applications. The Einstein AI platform provides marketers with predictive analytics and insights into customer behavior.

    Mobile Studio: Salesforce has a robust mobile marketing offering that encompasses SMS/MMS, in-app engagement, and group messaging platforms.

    Journey Builder: Salesforce created Journey Builder, which is a workflow automation tool. Its user-friendly drag-and-drop interface makes it easy to automate responses to customer actions.

    USE-CASE PERFORMANCE
    Marketing
    Automation
    Marketing
    Intelligence
    Social
    Marketing

    L

    P

    L

    MARKET FOCUS
    Small-Medium
    Large Enterprise
    Salesforce Marketing Cloud is primarily used by organizations in the B2C space. It has strong Sales Cloud CRM integration. Pardot is positioning itself as a tool for sales teams in addition to marketers. FEATURES
    Color-coded ranking of each feature for Salesforce Marketing Cloud.
    Employees (2018): 1,800 Presence: Global Founded: 2000 NYSE: CRM

    Salesforce Pardot

    Vendor Profiles icon

    Logo for Salesforce Pardot.FUNCTIONAL SPOTLIGHT

    Engagement Studio: Salesforce is putting marketing capabilities in the hands of sales reps by giving them access to a team email engagement platform.

    Einstein: Salesforce’s Einstein AI platform helps marketers and sales reps identify the right accounts to target with predictive lead scoring.

    Program Steps: Salesforce developed a distinct own workflow building tool for Pardot. Workflows are made of “Program Steps” that have the functionality to initiate campaigns based on insights from Einstein.

    USE-CASE PERFORMANCE
    Marketing
    Automation
    Marketing
    Intelligence
    Social
    Marketing

    P

    P

    -

    MARKET FOCUS
    Small-Medium
    Large Enterprise
    Pardot is Salesforce’s B2B marketing solution. Pardot has focused on developing tools that enable sales teams and marketers to work in lockstep in order to achieve lead-generation goals. Pardot has deep integration with Salesforce’s CRM and customer service management products. FEATURES
    Color-coded ranking of each feature for Salesforce Pardot.
    Employees (2018): 1,800 Presence: Global Founded: 2000 NYSE: CRM

    SAP Hybris Marketing

    Vendor Profiles icon

    Logo for SAP.FUNCTIONAL SPOTLIGHT

    CMO Dashboard: The specialized dashboard is aimed at providing overviews for the executive level. It includes the ability to coordinate marketing activities and project budgets, KPIs, and timelines.

    Loyalty Management: SAP features in-app tools to manage campaigns specifically geared toward customer loyalty with digital coupons and iBeacons.

    Customer Segmentation: SAP’s predictive capabilities dynamically suggest relevant customer profiles for new campaigns.

    USE-CASE PERFORMANCE
    Marketing
    Automation
    Marketing
    Intelligence
    Social
    Marketing

    P

    L

    P

    MARKET FOCUS
    Small-Medium
    Large Enterprise
    SAP Hybris Marketing Cloud optimizes marketing strategies in real time with accurate attribution and measurements. SAP’s operations management capabilities are robust, including the ability to view consolidated data streams from ongoing marketing plans, performance targets, and budgets. FEATURES
    Color-coded ranking of each feature for SAP.
    Employees (2018): 84,000 Presence: Global Founded: 1972 NYSE: SAP

    SAS Marketing Intelligence

    Vendor Profiles icon

    Logo for SAS.FUNCTIONAL SPOTLIGHT

    Activity Map: A user-friendly workflow builder that can be used to execute campaigns. Multiple activities can be simultaneously A/B tested within the Activity Map UI. The outcome of the test can automatically adjust the workflow.

    Spots: A native digital asset manager that can store property that is part of existing and future campaigns.

    Viya: A framework for fully integrating third-party data sources into SAS Marketing Intelligence. Viya assists with pairing on-premises databases with a cloud platform for use with the SAS suite.

    USE-CASE PERFORMANCE
    Marketing
    Automation
    Marketing
    Intelligence
    Social
    Marketing

    P

    L

    MARKET FOCUS
    Small-Medium
    Large Enterprise
    SAS has been a leading BI and analytics provider for more than 35 years. Rooted in statistical analysis of data, SAS products provide forward-looking strategic insights. Organizations that require extensive customer intelligence capabilities and the ability to “slice and dice” segments should have SAS on their shortlist. FEATURES
    Color-coded ranking of each feature for SAS.
    Employees (2018): 14,000 Presence: Global Founded: 1976 Private Corporation

    Consider alternative MMS vendors not included in Info-Tech’s vendor profiles

    Info-Tech evaluated only a portion of vendors in the MMS market. In order for a vendor to be included in this landscape, the company needed to meet three baseline criteria:
    1. Our clients must be talking about the solution.
    2. Our analysts must believe the solution will play well within the evaluation.
    3. The vendor must meet table stakes criteria.
    Below is a list of notable vendors in the space that did not meet all of Info-Tech’s inclusion requirements.

    Additional vendors in the MMS market:

    Logo for act-on. Logo for SharpSpring.

    See the next slides for suggested point solutions.

    Leverage Info-Tech’s WXM and SMMP vendor landscapes to select platforms that fit with your CXM strategy

    Web experience management (WXM) and social media management platforms (SMMP) act in concert with your MMS to execute complex campaigns.

    Social Media Management

    Info-Tech’s SMMP selection guide enables you to find a solution that satisfies your objectives across marketing, sales, public relations, HR, and customer service. Create a unified framework for driving successful implementation and adoption of your SMMP that fully addresses CRM and marketing automation integration, end-user adoption, and social analytics with Info-Tech’s blueprint Select and Implement a Social Media Management Platform.

    Stock image with the title Select and Implement a Social Media Management Platform.
    Web Experience Management

    Info-Tech’s approach to WXM ensures you have the right suite of tools for web content management, experience design, and web analytics. Put your best foot forward by conducting due diligence as the selection project advances. Ensure that your organization will see quick results with Info-Tech’s blueprint Select and Implement a Web Experience Management Solution.

    Stock image with the title Select and Implement a Web Experience Management Solution.

    POINT SOLUTION PROFILES

    Review this cursory list of point solutions by use case

    Consider point solutions if a full suite is not required

    Large icon of a target for point solution profiles title page.

    Consider point solutions if a full suite is not required

    Email Marketing

    Logos of companies for Email Marketing including MailChimp and emma.

    Consider point solutions if a full suite is not required

    Search Engine Optimization (SEO)

    Logos of companies for Search Engine Optimization including SpyFu and SerpStat.

    Consider point solutions if a full suite is not required

    Demand-Side Platform (DSP)

    Logos of companies for Demand-Side Platform including MediaMath and rocketfuel.

    Consider point solutions if a full suite is not required

    Customer Portal Software

    Logos of companies for Customer Portal Software including LifeRay and lithium.

    Select a Marketing Management Suite

    PHASE 3

    Select Vendor and Communicate Decision to Stakeholders

    Phase 3 outline

    Associated Activity icon Call 1-888-670-8889 or email GuidedImplementations@InfoTech.com for more information.

    Complete these steps on your own, or call us to complete a guided implementation. A guided implementation is a series of 2-3 advisory calls that help you execute each phase of a project. They are included in most advisory memberships.

    Guided Implementation 3: Plan Your MMS Implementation

    Proposed Time to Completion: 2 weeks
    Step 3.1: Select Your MMS Step 3.2: Communicate the Decision to Stakeholders
    Start with an analyst kick-off call:
    • Review the MMS shortlist.
    • Discuss how to link RFP questions and demo script scenarios to gathered requirements.
    Review findings with analyst:
    • Review the alignment between MMS capability and the business’ CXM strategy.
    • Discuss how to present the decision to stakeholders.
    Then complete these activities…
    • Build a vendor response template.
    • Evaluate RFP responses from vendors.
    • Build demo scripts and set up product demonstrations.
    • Establish evaluation criteria.
    • Select MMS product and vendor.
    Then complete these activities…
    • Present decision rationale to stakeholders.
    With these tools & templates:
    • MMS Request for Proposal Template
    • MMS Vendor Demo Script
    With these tools & templates:
    • MMS Selection Executive Presentation Template
    Phase 3 Results
    • Select an MMS that meets requirements and is approved by stakeholders.

    Phase 3 milestones

    Launch the MMS Project and Collect Requirements — Phase 1

    • Understand the MMS market space.
    • Assess organizational and project readiness for MMS selection.
    • Structure your MMS selection and implementation project by refining your MMS roadmap.
    • Align organizational use-case fit with market use cases.
    • Collect, prioritize, and document MMS requirements.

    Shortlist MMS Tool — Phase 2

    • Review MMS market leaders and players within your aligned use case.
    • Review MMS vendor profiles and capabilities.
    • Shortlist MMS vendors based on organizational fit.

    Select an MMS — Phase 3

    • Submit request for proposal (RFP) to shortlisted vendors.
    • Evaluate vendor responses and develop vendor demonstration scripts.
    • Score vendor demonstrations and select the final product.

    Step 2.1: Analyze and shortlist MMS vendors

    3.1

    3.2

    Select Your MMS Communicate Decision to Stakeholders

    This step will walk you through the following activities:

    • Build a response template to standardize potential vendor responses and streamline your evaluation process.
    • Evaluate the RFPs you receive with a clear scoring process and evaluation framework.
    • Build a demo script to evaluate product demonstrations by vendors.
    • Select your solution.

    This step involves the following participants:

    • Core project team
    • Procurement SMEs
    • Project sponsor

    Outcomes of this step

    • Completed MMS RFP vendor response template
    • Completed MMS demo script(s)
    • Established product and vendor evaluation criteria
    • Final MMS selection

    Activity: Shortlist vendors for the RFP process

    Associated Activity icon 3.1.1 30 minutes

    INPUT: Organizational use-case fit

    OUTPUT: MMS vendor shortlist

    Materials: Info-Tech’s MMS use cases, Info-Tech’s vendor profiles, Whiteboard, markers

    Participants: Core project team

    Instructions

    1. Collectively with the core project team, determine any knock-out criteria for shortlisting MMS vendors. For example, if your team is executing on a strategy that favors mobile deployment, vendors who do not have a mobile offering may be off the table.
    2. Based on the results in Activity 1.3.2, write a longlist of vendors. In most cases, this list will consist of all the vendors that fall into your organization’s use-case scenario. If your organization fits into more than one use case (e.g. your organization has both product-centric and service-centric MMS needs), look for the overlap of vendors between the use cases.
    3. Review the profiles of the vendors that fall into your use-case scenario. Based on your knock-out criteria established in Step 1, eliminate any vendors as applicable.
    4. Finalize and record your shortlist of MMS vendors.

    Use Info-Tech’s MMS Request for Proposal Template to document and communicate your requirements to vendors

    Supporting Tool icon 3.1.2 MMS Request for Proposal Template

    Use the MMS Request for Proposal Template as a step-by-step guide on how to request interested vendors to submit written proposals that meet your set of requirements.

    If interested in bidding for your project, vendors will respond with a description of the techniques they would employ to address your organizational challenges and meet your requirements, along with a plan of work and detailed budget for the project.

    The RFP is an important piece of setting and aligning your expectations with the vendors’ product offerings. Make sure to address the following elements in the RFP:

    Sections of the Tool:

    1. Statement of work
    2. General information
    3. Proposal preparation instructions
    4. Scope of work, specifications, and requirements
    5. Vendor qualifications and references
    6. Budget and estimated pricing
    7. Additional terms and conditions
    8. Vendor certification

    INFO-TECH DELIVERABLE

    Sample of Info-Tech's MMS Request Proposal Template.

    Complete the MMS Request for Proposal Template by following the instructions in Activity 3.1.3.

    Activity: Create an RFP to submit to MMS vendors

    Associated Activity icon 3.1.3 1-2 hours

    INPUT: Business requirements document, Procurement procedures

    OUTPUT: MMS RFP

    Materials: Internal RFP tools or templates (if available), Info-Tech’s MMS Request for Proposal Template (optional)

    Participants: Procurement SMEs, Project manager, Core project team (optional)

    Instructions

    1. Download Info-Tech’s MMS Request for Proposal Template or prepare internal best-practice RFP tools.
    2. Build your RFP:
      1. Complete the statement of work and general information sections to provide organizational context to your longlisted vendors.
      2. Outline the organization’s procurement instructions for vendors, including due diligence, assessment criteria, and dates.
      3. Input the business requirements document as created in Activity 1.3.2.
      4. Create a scenario overview to provide vendors with an opportunity to give an estimate price.
    3. Obtain approval for your RFP. Each organization has a unique procurement process; follow your own organization’s process as you submit your RFPs to vendors. Ensure compliance with your organization’s standards and gain approval for submitting your RFP.

    Establish vendor evaluation criteria

    Vendor demonstrations are an integral part of the selection process. Having clearly defined selection criteria will help with setting up relevant demos as well as inform the vendor scorecards.

    EXAMPLE EVALUATION CRITERIAPie chart indicating the weight of each 'Vendor Evaluation Criteria': 'Functionality, 30%', 'Ease of Use, 25%', 'Cost, 15%', 'Vendor, 15%', and 'Technology, 15%'.
    Functionality (30%)
    • Breadth of capability
    • Tactical capability
    • Operational capability
    Ease of Use (25%)
    • End-user usability
    • Administrative usability
    • UI attractiveness
    • Self-service options
    Cost (15%)
    • Maintenance
    • Support
    • Licensing
    • Implementation (internal and external costs)
    Vendor (15%)
    • Support model
    • Customer base
    • Sustainability
    • Product roadmap
    • Proof of concept
    • Implementation model
    Technology (15%)
    • Configurability options
    • Customization requirements
    • Deployment options
    • Security and authentication
    • Integration environment
    • Ubiquity of access (mobile)

    Info-Tech Insight

    Base your vendor evaluations not on the capabilities of the solutions but instead on how the solutions align with your organization’s process automation requirements and considerations.

    Vendor demonstrations

    Examine how the vendor’s solution performs against your evaluation framework.

    What is the value of a vendor demonstration?

    Vendor demonstrations create a valuable opportunity for your organization to confirm that the vendor’s claims in the RFP are actually true.

    A display of the vendor’s functional capabilities and its execution of the scenarios given in your demo script will help to support your assessment of whether a vendor aligns with your MMS requirements.

    What should be included in a vendor demonstration?

    1. Vendor’s display of its solution for the scenarios provided in the demo script.
    2. Display of functional capabilities of the tool.
    3. Briefing on integration capabilities.

    Activity: Invite top performing vendors for product demonstrations

    Associated Activity icon 3.1.4 1-2 hours

    INPUT: Business requirements document, Logistical considerations, Usage scenarios by functional area

    OUTPUT: MMS demo script

    Materials: Info-Tech’s MMS Vendor Demo Script

    Participants: Procurement SMEs, Core project team

    Instructions

    1. Have your evaluation team (selected at the onset of the project) present to evaluate each vendor’s presentation. In some cases you may choose to bring in a subject matter expert (SME) to evaluate a specific area of the tool.
    2. Outline the logistics of the demonstration in the Introduction section of the template. Be sure to outline the total length of the demo and the amount of time that should be dedicated to the following:
      • Product demonstration in response to the demo script
      • Showcase of unique product elements, not reflective of the demo script
      • Question and answer session
      • Breaks and other potential interruptions
    3. Provide prompts for the vendor to display the capabilities by listing and describing usage scenarios by functional area. For example, when asking a vendor to demo financial and accounting management capabilities, you may break scenarios out by task (e.g. general ledger, accounts payable) or user role (e.g. finance manager, administrator).

    Info-Tech Insight

    Challenge vendor project teams during product demonstrations. Asking the vendor to make adjustments or customizations on the fly will allow you to get an authentic feel of product capability and flexibility, as well as of the degree of adaptability of the vendor project team. Ask the vendor to demonstrate how to do things not listed in your user scenarios, such as change system visualizations or design, change underlying data, add additional datasets, demonstrate analytics capabilities, or channel specific automation.

    Use Info-Tech’s MMS Vendor Demo Script template to set expectations for vendor product demonstration

    Vendor Profiles icon MMS Vendor Demo Script

    Customize and use Info-Tech’s MMS Vendor Demo Script to help identify how a vendor’s solution will fit your organization’s particular business capability needs.

    This tool assists with outlining logistical considerations for the demo itself and the scenarios with which the vendors should script their demonstration.

    Sections of the Tool:

    1. Introduction
    2. Demo scenarios by functional area

    Info-Tech Best Practice

    Avoid providing vendors with a rigid script for product demonstration; instead, provide user scenarios. Part of the value of a vendor demonstration is the opportunity to assess whether or not the vendor project team has a solid understanding of your organization’s MMS challenges and requirements and can work with your team to determine the best solution possible. A rigid script may result in your inability to assess whether the vendor will adjust for and scale with your project and organization as a technology partner.

    INFO-TECH DELIVERABLE

    Sample of Info-Tech's MMS Vendor Demo Script.

    Use the MMS Vendor Demo Script by following the instructions in Activity 3.1.4.

    Leverage Info-Tech’s vendor selection and negotiation models as the basis for a streamlined MMS selection process

    Design a procurement process that is robust, ruthless, and reasonable. Rooting out bias during negotiation is vital to making unbiased vendor selections.

    Vendor Selection

    Info-Tech’s approach to vendor selection gets you to design a procurement process that is robust, ruthless, and reasonable. This approach enables you to take control of vendor communications. Implement formal processes with an engaged team to achieve the right price, the right functionality, and the right fit for the organization with Info-Tech's blueprint Implement a Proactive and Consistent Vendor Selection Process.

    Stock image with the title Implement a Proactive and Consistent Vendor Selection Process.
    Vendor Negotiation

    Info-Tech’s SaaS negotiation strategy focuses on taking control of implementation from the beginning. The strategy allows you to work with your internal stakeholders to make sure they do not team up with the vendor instead of you. Reach an agreement with your vendor that takes into account both parties’ best interests with Info-Tech’s blueprint Negotiate SaaS Agreements That Are Built to Last.

    Stock image with the title Negotiate SaaS Agreements That Are Built to Last.

    Step 3.2: Communicate decision to stakeholders

    3.1

    3.2

    Select Your MMS Communicate Decision to Stakeholders

    This step will walk you through the following activities:

    • Collect project rationale documentation.
    • Create a presentation to communicate your selection decision to stakeholders.

    This step involves the following participants:

    • Core project team
    • Procurement SMEs
    • Project sponsor
    • Business stakeholders
    • Relevant management

    Outcomes of this step

    • Completed MMS Selection Executive Presentation Template
    • Affirmation of MMS selection by stakeholders

    Inform internal stakeholders of the final decision

    Ensure traceability from the selected tool to the needs identified in the first phase. Internal stakeholders must understand the reasoning behind the final selection and see the alignment to their defined requirements and needs.

    Document the selection process to show how the selected tool aligns to stakeholder needs:

    A large arrow labelled 'Application Benefits', underlaid beneath two smaller arrows labelled 'MMS stakeholder needs' and 'MMS technology needs', all pointing to the right.

    Documentation will assist with:

    1. Adopting the selected MMS.
    2. Demonstrating that proper due diligence was performed during the selection process.
    3. Providing direct traceability between the selected applications and internal stakeholder needs.

    Activity: Prepare a presentation deck to communicate the selection process and decision to internal stakeholders

    Associated Activity icon 3.2.1 1 week

    INPUT: MMS tool selection committee expertise

    OUTPUT: Decision to invest or not invest in an MMS tool

    Materials: Note-taking materials, Whiteboard or flip chart, markers

    Participants: MMS tool selection committee

    Instructions

    1. Download Info-Tech’s MMS Selection Executive Presentation Template.
    2. Read the instructions on slide 2 of the template. Then, on slide 3, decide if any portion of the selection process should be removed from the communication. Discuss with the team and make adjustments to slide 3 as necessary.
    3. Work with the MMS selection committee to populate the slides that remain after the adjustments. Follow the instructions on each slide to help complete the content.
    4. Refer to the square brackets on each slide (e.g. [X.X]) to identify the activity numbers in this storyboard that correspond to the slide in the MMS Selection Executive Presentation Template. Use the outputs produced from the corresponding activities in this deck and populate each slide in the MMS Selection Executive Presentation Template.
    5. Use the completed template to present to internal stakeholders.

    Info-Tech Insight

    Documenting the process of how the selection decision was made will avoid major headaches down the road. Without a documented process, internal stakeholders and even vendors can challenge and discredit the selection process.

    Vendor participation

    Vendors Who Briefed with Info-Tech Research Group

    Logos of vendors who participated in this blueprint: Salesforce Pardot, SAS, Adobe, Marketo, and Salesforce Marketing Cloud.

    Professionals Who Contributed to Our Evaluation and Research

    • Sara Camden, Digital Change Agent, Equifax
    • Caren Carrasco, Lifecycle Marketing and Automation, Benjamin David Group
    • 10 anonymous contributors participated in the vendor briefings

    Works cited

    Adobe Systems Incorporated. “Bayer builds understanding, socially.” Adobe.com, 2017. Web.

    IBM Corporation, “10 Key Marketing Trends for 2017.” IBM.com, 2017. Web.

    Marketo, Inc. “The Definitive Guide to Marketing Automation.” Marketo.com, 2013. Web.

    Marketo, Inc. “NBA franchise amplifies its message with help from Marketo’s marketing automation technology.” Marketo.com, 2017. Web.

    Salesforce Pardot. “Marketing Automation & Your CRM: The Dynamic Duo.” Pardot.com, 2017. Web.

    SAS Institute Inc. “Marketing Analytics: How, why and what’s next.” SAS Magazine, 2013. Web.

    SAS Institute Inc. “Give shoppers offers they’ll love.” SAS.com, 2017. Web.

    IT Metrics and Dashboards During a Pandemic

    • Buy Link or Shortcode: {j2store}118|cart{/j2store}
    • member rating overall impact: N/A
    • member rating average dollars saved: N/A
    • member rating average days saved: N/A
    • Parent Category Name: Performance Measurement
    • Parent Category Link: /performance-measurement

    The ways you measure success as a business are based on the typical business environment, but during a crisis like a pandemic, the business environment is rapidly changing or significantly different.

    • How do you assess the scope of the risk?
    • How do you quickly align your team to manage new risks?
    • How do you remain flexible enough to adapt to a rapidly changing situation?

    Our Advice

    Critical Insight

    Measure what you have the data for and focus on managing the impacts to your employees, customers, and suppliers. Be willing to make decisions based on imperfect data. Don’t forget to keep an eye on the long-term objectives and remember that how you act now can reflect on your business for years to come.

    Impact and Result

    Use Info-Tech’s approach to:

    • Quickly assess the risk and identify critical items to manage.
    • Communicate what your decisions are based on so teams can either quickly align or challenge conclusions made from the data.
    • Quickly adjust your measures based on new information or changing circumstances.
    • Use the tools you already have and keep it simple.

    IT Metrics and Dashboards During a Pandemic Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out how to develop your temporary crisis dashboard.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Consider your organizational goals

    Identify the short-term goals for your organization and reconsider your long-term objectives.

    • Crisis Temporary Measures Dashboard Tool

    2. Build a temporary data collection and dashboard method

    Determine your tool for data collection and your data requirements and collect initial data.

    3. Implement a cadence for review and action

    Determine the appropriate cadence for reviewing the dashboard and action planning.

    [infographic]

    Achieve Digital Resilience by Managing Digital Risk

    • Buy Link or Shortcode: {j2store}375|cart{/j2store}
    • member rating overall impact: 9.0/10 Overall Impact
    • member rating average dollars saved: $123,999 Average $ Saved
    • member rating average days saved: 4 Average Days Saved
    • Parent Category Name: Governance, Risk & Compliance
    • Parent Category Link: /governance-risk-compliance

    Businesses are expected to balance achieving innovation through initiatives that transform the organization with effective risk management. While this is nothing new, added challenges arise due to:

    • An increasingly large vendor ecosystem within which to manage risk.
    • A fragmented approach to risk management that separates cyber and IT risk from enterprise risk.
    • A rapidly growing number of threat actors and a larger attack surface.

    Our Advice

    Critical Insight

    • All risks are digital risks.
    • Manage digital risk with a collaborative approach that supports digital transformation, ensures digital resilience, and distributes responsibility for digital risk management across the organization.

    Impact and Result

    Address digital risk to build digital resilience. In the process, you will drive transformation and maintain digital trust among your employees, end users, and consumers by:

    • Defining digital risk, including primary risk categories and prevalent risk factors.
    • Leveraging industry examples to help identify external risk considerations.
    • Building a digital risk profile, addressing core risk categories, and creating a correlating plan for digital risk management.

    Achieve Digital Resilience by Managing Digital Risk Research & Tools

    Start here – read the Executive Brief

    Risk does not exist in isolation and must extend beyond your cyber and IT teams. Read our concise Executive Brief to find out how to manage digital risk to help drive digital transformation and build your organization's digital resilience.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Redefine digital risk and resilience

    Discover an overview of what digital risk is, learn how to assess risk factors for the five primary categories of digital risk, see several industry-specific scenarios, and explore how to plan for and mitigate identified risks.

    • Achieve Digital Resilience by Managing Digital Risk – Phases 1-2
    • Digital Risk Management Charter

    2. Build your digital risk profile

    Begin building the digital risk profile for your organization, identify where your key areas of risk exposure exist, and assign ownership and accountability among the organization’s business units.

    • Digital Risk Profile Tool
    • Digital Risk Management Executive Report
    [infographic]

    Workshop: Achieve Digital Resilience by Managing Digital Risk

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Scope and Define Digital Risk

    The Purpose

    Develop an understanding and standard definition of what digital risk is, who it impacts, and its relevance to the organization.

    Key Benefits Achieved

    Understand what digital risk means and how it differs from traditional enterprise or cybersecurity risk.

    Develop a definition of digital risk that recognizes the unique external and internal considerations of your organization.

    Activities

    1.1 Review the business context

    1.2 Review the current roles of enterprise, IT, and cyber risk management within the organization

    1.3 Define digital transformation and list transformation initiatives

    1.4 Define digital risk in the context of the organization

    1.5 Define digital resilience in the context of the organization

    Outputs

    Digital risk drivers

    Applicable definition of digital risk

    Applicable definition of digital resilience

    2 Make the Case for Digital Risk Management

    The Purpose

    Understand the roles digital risk management and your digital risk profile have in helping your organization achieve safe, transformative growth.

    Key Benefits Achieved

    An overview and understanding of digital risk categories and subsequent individual digital risk factors for the organization

    Industry considerations that highlight the importance of managing digital risk

    A structured approach to managing the categories of digital risk

    Activities

    2.1 Review and discuss industry case studies and industry examples of digital transformation and digital risk

    2.2 Revise the organization's list of digital transformation initiatives (past, current, and future)

    2.3 Begin to build your organization's Digital Risk Management Charter (with inputs from Module 1)

    2.4 Revise, customize, and complete a Digital Risk Management Charter for the organization

    Outputs

    Digital Risk Management Charter

    Industry-specific digital risks, factors, considerations, and scenarios

    The organization's digital risks mapped to its digital transformation initiatives

    3 Build Your Digital Risk Profile

    The Purpose

    Develop an initial digital risk profile that identifies the organization’s core areas of focus in managing digital risk.

    Key Benefits Achieved

    A unique digital risk profile for the organization

    Digital risk management initiatives that are mapped against the organization's current strategic initiatives and aligned to meet your digital resilience objectives and benchmarks

    Activities

    3.1 Review category control questions within the Digital Risk Profile Tool

    3.2 Complete all sections (tabs) within the Digital Risk Profile Tool

    3.3 Assess the results of your Digital Risk Profile Tool

    3.4 Discuss and assign initial weightings for ownership of digital risk among the organization's stakeholders

    Outputs

    Completion of all category tabs within the Digital Risk Profile Tool

    Initial stakeholder ownership assignments of digital risk categories

    4 Manage Your Digital Risk

    The Purpose

    Refine the digital risk management plan for the organization.

    Key Benefits Achieved

    A targeted, organization-specific approach to managing digital risk as a part of the organization's projects and initiatives on an ongoing basis

    An executive presentation that outlines digital risk management for your senior leadership team

    Activities

    4.1 Conduct brief information sessions with the relevant digital risk stakeholders identified in Module 3.

    4.2 Review and revise the organization's Digital Risk Profile as necessary, including adjusting weightings for the digital risk categories

    4.3 Begin to build an actionable digital risk management plan

    4.4 Present your findings to the organization's relevant risk leaders and executive team

    Outputs

    A finalized and assessed Digital Risk Profile Tool

    Stakeholder ownership for digital risk management

    A draft Digital Risk Management plan and Digital Risk Management Executive Report

    Develop an Availability and Capacity Management Plan

    • Buy Link or Shortcode: {j2store}500|cart{/j2store}
    • member rating overall impact: 8.0/10 Overall Impact
    • member rating average dollars saved: $2,840 Average $ Saved
    • member rating average days saved: 10 Average Days Saved
    • Parent Category Name: Availability & Capacity Management
    • Parent Category Link: /availability-and-capacity-management
    • It is crucial for capacity managers to provide capacity in advance of need to maximize availability.
    • In an effort to ensure maximum uptime, organizations are overprovisioning (an average of 59% for compute, and 48% for storage). With budget pressure mounting (especially on the capital side), the cost of this approach can’t be ignored.
    • Half of organizations have experienced capacity-related downtime, and almost 60% wait more than three months for additional capacity.

    Our Advice

    Critical Insight

    • All too often capacity management is left as an afterthought. The best capacity managers bake capacity management into their organization’s business processes, becoming drivers of value.
    • Communication is key. Build bridges between your organization’s silos, and involve business stakeholders in a dialog about capacity requirements.

    Impact and Result

    • Map business metrics to infrastructure component usage, and use your organization’s own data to forecast demand.
    • Project future needs in line with your hardware lifecycle. Never suffer availability issues as a result of a lack of capacity again.
    • Establish infrastructure as a driver of business value, not a “black hole” cost center.

    Develop an Availability and Capacity Management Plan Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should build a capacity management plan, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    • Develop an Availability and Capacity Management Plan – Phases 1-4

    1. Conduct a business impact analysis

    Determine the most critical business services to ensure availability.

    • Develop an Availability and Capacity Management Plan – Phase 1: Conduct a Business Impact Analysis
    • Business Impact Analysis Tool

    2. Establish visibility into core systems

    Craft a monitoring strategy to gather usage data.

    • Develop an Availability and Capacity Management Plan – Phase 2: Establish Visibility into Core Systems
    • Capacity Snapshot Tool

    3. Solicit and incorporate business needs

    Integrate business stakeholders into the capacity management process.

    • Develop an Availability and Capacity Management Plan – Phase 3: Solicit and Incorporate Business Needs
    • Capacity Plan Template

    4. Identify and mitigate risks

    Identify and mitigate risks to your capacity and availability.

    • Develop an Availability and Capacity Management Plan – Phase 4: Identify and Mitigate Risks

    [infographic]

    Workshop: Develop an Availability and Capacity Management Plan

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Conduct a Business Impact Analysis

    The Purpose

    Determine the most important IT services for the business.

    Key Benefits Achieved

    Understand which services to prioritize for ensuring availability.

    Activities

    1.1 Create a scale to measure different levels of impact.

    1.2 Evaluate each service by its potential impact.

    1.3 Assign a criticality rating based on the costs of downtime.

    Outputs

    RTOs/RPOs

    List of gold systems

    Criticality matrix

    2 Establish Visibility Into Core Systems

    The Purpose

    Monitor and measure usage metrics of key systems.

    Key Benefits Achieved

    Capture and correlate data on business activity with infrastructure capacity usage.

    Activities

    2.1 Define your monitoring strategy.

    2.2 Implement your monitoring tool/aggregator.

    Outputs

    RACI chart

    Capacity/availability monitoring strategy

    3 Develop a Plan to Project Future Needs

    The Purpose

    Determine how to project future capacity usage needs for your organization.

    Key Benefits Achieved

    Data-based, systematic projection of future capacity usage needs.

    Activities

    3.1 Analyze historical usage trends.

    3.2 Interface with the business to determine needs.

    3.3 Develop a plan to combine these two sources of truth.

    Outputs

    Plan for soliciting future needs

    Future needs

    4 Identify and Mitigate Risks

    The Purpose

    Identify potential risks to capacity and availability.

    Develop strategies to ameliorate potential risks.

    Key Benefits Achieved

    Proactive approach to capacity that addresses potential risks before they impact availability.

    Activities

    4.1 Identify capacity and availability risks.

    4.2 Determine strategies to address risks.

    4.3 Populate and review completed capacity plan.

    Outputs

    List of risks

    List of strategies to address risks

    Completed capacity plan

    Further reading

    Develop an Availability and Capacity Management Plan

    Manage capacity to increase uptime and reduce costs.

    ANALYST PERSPECTIVE

    The cloud changes the capacity manager’s job, but it doesn’t eliminate it.

    "Nobody doubts the cloud’s transformative power. But will its ascent render “capacity manager” an archaic term to be carved into the walls of datacenters everywhere for future archaeologists to puzzle over? No. While it is true that the cloud has fundamentally changed how capacity managers do their jobs , the process is more important than ever. Managing capacity – and, by extent, availability – means minimizing costs while maximizing uptime. The cloud era is the era of unlimited capacity – and of infinite potential costs. If you put the infinity symbol on a purchase order… well, it’s probably not a good idea. Manage demand. Manage your capacity. Manage your availability. And, most importantly, keep your stakeholders happy. You won’t regret it."

    Jeremy Roberts,

    Consulting Analyst, Infrastructure Practice

    Info-Tech Research Group

    Availability and capacity management transcend IT

    This Research Is Designed For:

    ✓ CIOs who want to increase uptime and reduce costs

    ✓ Infrastructure managers who want to deliver increased value to the business

    ✓ Enterprise architects who want to ensure stability of core IT services

    ✓ Dedicated capacity managers

    This Research Will Help You:

    ✓ Develop a list of core services

    ✓ Establish visibility into your system

    ✓ Solicit business needs

    ✓ Project future demand

    ✓ Set SLAs

    ✓ Increase uptime

    ✓ Optimize spend

    This Research Will Also Assist:

    ✓ Project managers

    ✓ Service desk staff

    This Research Will Help Them:

    ✓ Plan IT projects

    ✓ Better manage availability incidents caused by lack of capacity

    Executive summary

    Situation

    • IT infrastructure leaders are responsible for ensuring that the business has access to the technology needed to keep the organization humming along. This requires managing capacity and availability.
    • Dependencies go undocumented. Services are provided on an ad hoc basis, and capacity/availability are managed reactively.

    Complication

    • Organizations are overprovisioning an average of 59% for compute, and 48% for storage. This is expensive. With budget pressure mounting, the cost of this approach can’t be ignored.
    • Lead time to respond to demand is long. Half of organizations have experienced capacity-related downtime, and almost 60% wait 3+ months for additional capacity. (451 Research, 3)

    Resolution

    • Conduct a business impact analysis to determine which of your services are most critical, and require active capacity management that will reap more in benefits than it produces in costs.
    • Establish visibility into your system. You can’t track what you can’t see, and you can’t see when you don’t have proper monitoring tools in place.
    • Develop an understanding of business needs. Use a combination of historical trend analyses and consultation with line of business and project managers to separate wants from needs. Overprovisioning used to be necessary, but is no longer required.
    • Project future needs in line with your hardware lifecycle. Never suffer availability issues as a result of a lack of capacity again.

    Info-Tech Insight

    1. Components are critical. The business doesn’t care about components. You, however, are not so lucky…
    2. Ask what the business is working on, not what they need. If you ask them what they need, they’ll tell you – and it won’t be cheap. Find out what they’re going to do, and use your expertise to service those needs.
    3. Cloud shmoud. The role of the capacity manager is changing with the cloud, but capacity management is as important as ever.

    Save money and drive efficiency with an effective availability and capacity management plan

    Overprovisioning happens because of the old style of infrastructure provisioning (hardware refresh cycles) and because capacity managers don’t know how much they need (either as a result of inaccurate or nonexistent information).

    According to 451 Research, 59% of enterprises have had to wait 3+ months for new capacity. It is little wonder, then, that so many opt to overprovision. Capacity management is about ensuring that IT services are available, and with lead times like that, overprovisioning can be more attractive than the alternative. Fortunately there is hope. An effective availability and capacity management plan can help you:

    • Identify your gold systems
    • Establish visibility into them
    • Project your future capacity needs

    Balancing overprovisioning and spending is the capacity manager’s struggle.

    Availability and capacity management go together like boots and feet

    Availability and capacity are not the same, but they are related and can be effectively managed together as part of a single process.

    If an IT department is unable to meet demand due to insufficient capacity, users will experience downtime or a degradation in service. To be clear, capacity is not the only factor in availability – reliability, serviceability, etc. are significant as well. But no organization can effectively manage availability without paying sufficient attention to capacity.

    "Availability Management is concerned with the design, implementation, measurement and management of IT services to ensure that the stated business requirements for availability are consistently met."

    – OGC, Best Practice for Service Delivery, 12

    "Capacity management aims to balance supply and demand [of IT storage and computing services] cost-effectively…"

    – OGC, Business Perspective, 90

    Integrate the three levels of capacity management

    Successful capacity management involves a holistic approach that incorporates all three levels.

    Business The highest level of capacity management, business capacity management, involves predicting changes in the business’ needs and developing requirements in order to make it possible for IT to adapt to those needs. Influx of new clients from a failed competitor.
    Service Service capacity management focuses on ensuring that IT services are monitored to determine if they are meeting pre-determined SLAs. The data gathered here can be used for incident and problem management. Increased website traffic.
    Component Component capacity management involves tracking the functionality of specific components (servers, hard drives, etc.), and effectively tracking their utilization and performance, and making predictions about future concerns. Insufficient web server compute.

    The C-suite cares about business capacity as part of the organization’s strategic planning. Service leads care about their assigned services. IT infrastructure is concerned with components, but not for their own sake. Components mean services that are ultimately designed to facilitate business.

    A healthcare organization practiced poor capacity management and suffered availability issues as a result

    CASE STUDY

    Industry: Healthcare

    Source: Interview

    New functionalities require new infrastructure

    There was a project to implement an elastic search feature. This had to correlate all the organization’s member data from an Oracle data source and their own data warehouse, and pool them all into an elastic search index so that it could be used by the provider portal search function. In estimating the amount of space needed, the infrastructure team assumed that all the data would be shared in a single place. They didn’t account for the architecture of elastic search in which indexes are shared across multiple nodes and shards are often split up separately.

    Beware underestimating demand and hardware sourcing lead times

    As a result, they vastly underestimated the amount of space that was needed and ended up short by a terabyte. The infrastructure team frantically sourced more hardware, but the rush hardware order arrived physically damaged and had to be returned to the vendor.

    Sufficient budget won’t ensure success without capacity planning

    The project’s budget had been more than sufficient to pay for the extra necessary capacity, but because a lack of understanding of the infrastructure impact resulted in improper forecasting, the project ended up stuck in a standstill.

    Manage availability and keep your stakeholders happy

    If you run out of capacity, you will inevitably encounter availability issues like downtime and performance degradation . End users do not like downtime, and neither do their managers.

    There are three variables that are monitored, measured, and analyzed as part of availability management more generally (Valentic).

      1. Uptime:

    The availability of a system is the percentage of time the system is “up,” (and not degraded) which can be calculated using the following formula: uptime/(uptime + downtime) x 100%. The more components there are in a system, the lower the availability, as a rule.

      1. Reliability:

    The length of time a component/service can go before there is an outage that brings it down, typically measured in hours.

      1. Maintainability:

    The amount of time it takes for a component/service to be restored in the event of an outage, also typically measured in hours.

    Enter the cloud: changes in the capacity manager role

    There can be no doubt – the rise of the public cloud has fundamentally changed the nature of capacity management.

    Features of the public cloudImplications for capacity management
    Instant, or near-instant, instantiation Lead times drop; capacity management is less about ensuring equipment arrives on time.
    Pay-as-you go services Capacity no longer needs to be purchased in bulk. Pay only for what you use and shut down instances that are no longer necessary.
    Essentially unlimited scalability Potential capacity is infinite, but so are potential costs.
    Offsite hosting Redundancy, but at the price of the increasing importance of your internet connection.

    Vendors will sell you the cloud as a solution to your capacity/availability problems

    The image contains two graphs. The first graph on the left is titled: Reactive Management, and shows the struggling relationship between capacity and demand. The second graph on the right is titled: Cloud future (ideal), which demonstrates a manageable relationship between capacity and demand over time.

    Traditionally, increases in capacity have come in bursts as a reaction to availability issues. This model inevitably results in overprovisioning, driving up costs. Access to the cloud changes the equation. On-demand capacity means that, ideally, nobody should pay for unused capacity.

    Reality check: even in the cloud era, capacity management is necessary

    You will likely find vendors to nurture the growth of a gap between your expectations and reality. That can be damaging.

    The cloud reality does not look like the cloud ideal. Even with the ostensibly elastic cloud, vendors like the consistency that longer-term contracts offer. Enter reserved instances: in exchange for lower hourly rates, vendors offer the option to pay a fee for a reserved instance. Usage beyond the reserved will be billed at a higher hourly rate. In order to determine where that line should be drawn, you should engage in detailed capacity planning. Unfortunately, even when done right, this process will result in some overprovisioning, though it does provide convenience from an accounting perspective. The key is to use spot instances where demand is exceptional and bounded. Example: A university registration server that experiences exceptional demand at the start of term but at no other time.

    The image contains an example of cloud reality not matching with the cloud ideal in the form of a graph. The graph is split horizontally, the top half is red, and there is a dotted line splitting it from the lower half. The line is labelled: Reserved instance ceiling. In the bottom half, it is the colour green and has a curving line.

    Use best practices to optimize your cloud resources

    The image contains two graphs. The graph on the left is labelled: Ineffective reserve capacity. At the top of the graph is a dotted line labelled: Reserved Instance ceiling. The graph is measuring capacity requirements over time. There is a curved line on the graph that suddenly spikes and comes back down. The spike is labelled unused capacity. The graph on the right is labelled: Effective reserve capacity. The reserved instance ceiling is about halfway down this graph, and it is comparing capacity requirements over time. This graph has a curved line on it, also has a spike and is labelled: spot instance.

    Even in the era of elasticity, capacity planning is crucial. Spot instances – the spikes in the graph above – are more expensive, but if your capacity needs vary substantially, reserving instances for all of the space you need can cost even more money. Efficiently planning capacity will help you draw this line.

    Evaluate business impact; not all systems are created equal

    Limited resources are a reality. Detailed visibility into every single system is often not feasible and could be too much information.

    Simple and effective. Sometimes a simple display can convey all of the information necessary to manage critical systems. In cars it is important to know your speed, how much fuel is in the tank, and whether or not you need to change your oil/check your engine.

    Where to begin?! Specialized information is sometimes necessary, but it can be difficult to navigate.

    Take advantage of a business impact analysis to define and understand your critical services

    Ideally, downtime would be minimal. In reality, though, downtime is a part of IT life. It is important to have realistic expectations about its nature and likelihood.

    STEP 1

    STEP 2

    STEP 3

    STEP 4

    STEP 5

    Record applications and dependencies

    Utilize your asset management records and document the applications and systems that IT is responsible for managing and recovering during a disaster.

    Define impact scoring scale

    Ensure an objective analysis of application criticality by establishing a business impact scale that applies to all applications.

    Estimate impact of downtime

    Leverage the scoring criteria from the previous step and establish an estimated impact of downtime for each application.

    Identify desired RTO and RPO

    Define what the RTOs/RPOs should be based on the impact of a business interruption and the tolerance for downtime and data loss.

    Determine current RTO/RPO

    Conduct tabletop planning and create a flowchart of your current capabilities. Compare your current state to the desired state from the previous step.

    Info-Tech Insight

    According to end users, every system is critical and downtime is intolerable. Of course, once they see how much totally eliminating downtime can cost, they might change their tune. It is important to have this discussion to separate the critical from the less critical – but still important – services.

    Establish visibility into critical systems

    You may have seen “If you can’t measure it, you can’t manage it” or a variation thereof floating around the internet. This adage is consumable and makes sense…doesn’t it?

    "It is wrong to suppose that if you can’t measure it, you can’t manage it – a costly myth."

    – W. Edwards Deming, statistician and management consultant, author of The New Economics

    While it is true that total monitoring is not absolutely necessary for management, when it comes to availability and capacity – objectively quantifiable service characteristics – a monitoring strategy is unavoidable. Capturing fluctuations in demand, and adjusting for those fluctuations, is among the most important functions of a capacity manager, even if hovering over employees with a stopwatch is poor management.

    Solicit needs from line of business managers

    Unless you head the world’s most involved IT department (kudos if you do) you’re going to have to determine your needs from the business.

    Do

    Do not

    ✓ Develop a positive relationship with business leaders responsible for making decisions.

    ✓ Make yourself aware of ongoing and upcoming projects.

    ✓ Develop expertise in organization-specific technology.

    ✓ Make the business aware of your expenses through chargebacks or showbacks.

    ✓ Use your understanding of business projects to predict business needs; do not rely on business leaders’ technical requests alone.

    X Be reactive.

    X Accept capacity/availability demands uncritically.

    X Ask line of business managers for specific computing requirements unless they have the technical expertise to make informed judgments.

    X Treat IT as an opaque entity where requests go in and services come out (this can lead to irresponsible requests).

    Demand: manage or be managed

    You might think you can get away with uncritically accepting your users’ demands, but this is not best practice. If you provide it, they will use it.

    The company meeting

    “I don’t need this much RAM,” the application developer said, implausibly. Titters wafted above the assembled crowd as her IT colleagues muttered their surprise. Heads shook, eyes widened. In fact, as she sat pondering her utterance, the developer wasn’t so sure she believed it herself. Noticing her consternation, the infrastructure manager cut in and offered the RAM anyway, forestalling the inevitable crisis that occurs when seismic internal shifts rock fragile self-conceptions. Until next time, he thought.

    "Work expands as to fill the resources available for its completion…"

    – C. Northcote Parkinson, quoted in Klimek et al.

    Combine historical data with the needs you’ve solicited to holistically project your future needs

    Predicting the future is difficult, but when it comes to capacity management, foresight is necessary.

    Critical inputs

    In order to project your future needs, the following inputs are necessary.

    1. Usage trends: While it is true that past performance is no indication of future demand, trends are still a good way to validate requests from the business.
    2. Line of business requests: An understanding of the projects the business has in the pipes is important for projecting future demand.
    3. Institutional knowledge: Read between the lines. As experts on information technology, the IT department is well-equipped to translate needs into requirements.
    The image contains a graph that is labelled: Projected demand, and graphs demand over time. There is a curved line that passes through a vertical line labelled present. There is a box on top of the graph that contains the text: Note: confidence in demand estimates will very by service and by stakeholder.

    Follow best practice guidelines to maximize the efficiency of your availability and capacity management process

    The image contains Info-Tech's IT Management & Governance Framework. The framework displays many of Info-Tech's research to help optimize and improve core IT processes. The name of this blueprint is under the Infrastructure & Operations section, and has been circled to point out where it is in the framework.

    Understand how the key frameworks relate and interact

    The image contains a picture of the COBIT 5 logo.

    BA104: Manage availability and capacity

    • Current state assessment
    • Forecasting based on business requirements
    • Risk assessment of planning and implementation of requirements
    The image contains a picture of the ITIL logo

    Availability management

    • Determine business requirements
    • Match requirements to capabilities
    • Address any mismatch between requirements and capabilities in a cost-effective manner

    Capacity management

    • Monitoring services and components
    • Tuning for efficiency
    • Forecasting future requirements
    • Influencing demand
    • Producing a capacity plan
    The image contains a picture of Info-Tech Research Group logo.

    Availability and capacity management

    • Conduct a business impact analysis
    • Establish visibility into critical systems
    • Solicit and incorporate business needs
    • Identify and mitigate risks

    Disaster recovery and business continuity planning are forms of availability management

    The scope of this project is managing day-to-day availability, largely but not exclusively, in the context of capacity. For additional important information on availability, see the following Info-Tech projects.

      • Develop a Business Continuity Plan

    If your focus is on ensuring process continuity in the event of a disaster.

      • Establish a Program to Enable Effective Performance Monitoring

    If your focus is on flow mapping and transaction monitoring as part of a plan to engage APM vendors.

      • Create a Right-Sized Disaster Recovery Plan

    If your focus is on hardening your IT systems against major events.

    Info-Tech’s approach to availability and capacity management is stakeholder-centered and cloud ready

    Phase 1:

    Conduct a business impact analysis

    Phase 2:

    Establish visibility into core systems

    Phase 3:

    Solicit and incorporate business needs

    Phase 4:

    Identify and mitigate risks

    1.1 Conduct a business impact analysis

    1.2 Assign criticality ratings to services

    2.1 Define your monitoring strategy

    2.2 Implement monitoring tool/aggregator

    3.1 Solicit business needs

    3.2 Analyze data and project future needs

    4.1 Identify and mitigate risks

    Deliverables

    • Business impact analysis
    • Gold systems
    • Monitoring strategy
    • List of stakeholders
    • Business needs
    • Projected capacity needs
    • Risks and mitigations
    • Capacity management summary cards

    Info-Tech offers various levels of support to best suit your needs

    DIY Toolkit

    “Our team has already made this critical project a priority, and we have the time and capability, but some guidance along the way would be helpful.”

    Guided Implementation

    “Our team knows that we need to fix a process, but we need assistance to determine where to focus. Some check-ins along the way would help keep us on track.”

    Workshop

    “We need to hit the ground running and get this project kicked off immediately. Our team has the ability to take this over once we get a framework and strategy in place.”

    Consulting

    “Our team does not have the time or the knowledge to take this project on. We need assistance through the entirety of this project.”

    Diagnostics and consistent frameworks used throughout all four options

    Availability & capacity management – project overview

     

    Conduct a business impact analysis

    Establish visibility into core systems

    Solicit and incorporate business needs

    Identify and
    mitigate risks

    Best-Practice Toolkit

    1.1 Create a scale to measure different levels of impact

    1.2 Assign criticality ratings to services

    2.1 Define your monitoring strategy

    2.2 Implement your monitoring tool/aggregator

    3.1 Solicit business needs and gather data

    3.2 Analyze data and project future needs

    4.1 Identify and mitigate risks

    Guided Implementations

    Call 1: Conduct a business impact analysis Call 1: Discuss your monitoring strategy

    Call 1: Develop a plan to gather historical data; set up plan to solicit business needs

    Call 2: Evaluate data sources

    Call 1: Discuss possible risks and strategies for risk mitigation

    Call 2: Review your capacity management plan

    Onsite Workshop

    Module 1:

    Conduct a business impact analysis

    Module 2:

    Establish visibility into core systems

    Module 3:

    Develop a plan to project future needs

    Module 4:

    Identify and mitigate risks

     

    Phase 1 Results:

    • RTOs/RPOs
    • List of gold systems
    • Criticality matrix

    Phase 2 Results:

    • Capacity/availability monitoring strategy

    Phase 3 Results:

    • Plan for soliciting future needs
    • Future needs

    Phase 4 Results:

    • Strategies for reducing risks
    • Capacity management plan

    Workshop overview

    Contact your account representative or email Workshops@InfoTech.com for more information.

     

    Workshop Day 1

    Workshop Day 2

    Workshop Day 3

    Workshop Day 4

     

    Conduct a business
    impact analysis

    Establish visibility into
    core systems

    Solicit and incorporate business needs

    Identify and mitigate risks

    Activities

    1.1 Conduct a business impact analysis

    1.2 Create a list of critical dependencies

    1.3 Identify critical sub-components

    1.4 Develop best practices to negotiate SLAs

    2.1 Determine indicators for sub-components

    2.2 Establish visibility into components

    2.3 Develop strategies to ameliorate visibility issues

    3.1 Gather relevant business-level data

    3.2 Gather relevant service-level data

    3.3 Analyze historical trends

    3.4 Build a list of business stakeholders

    3.5 Directly solicit requirements from the business

    3.6 Map business needs to technical requirements

    3.7 Identify inefficiencies and compare historical data

    • 4.1 Brainstorm potential causes of availability and capacity risk
    • 4.2 Identify and mitigate capacity risks
    • 4.3 Identify and mitigate availability risks

    Deliverables

    1. Business impact analysis
    2. List of gold systems
    3. SLA best practices
    1. Sub-component metrics
    2. Strategy to establish visibility into critical sub-components
    1. List of stakeholders
    2. Business requirements
    3. Technical requirements
    4. Inefficiencies
    1. Strategies for mitigating risks
    2. Completed capacity management plan template

    PHASE 1

    Conduct a Business Impact Analysis

    Step 1.1: Conduct a business impact analysis

    This step will walk you through the following activities:

    • Record applications and dependencies in the Business Impact Analysis Tool.
    • Define a scale to estimate the impact of various applications’ downtime.
    • Estimate the impact of applications’ downtime.

    This involves the following participants:

    • Capacity manager
    • Infrastructure team

    Outcomes of this step

    • Estimated impact of downtime for various applications

    Execute a business impact analysis (BIA) as part of a broader availability plan

    1.1a Business Impact Analysis Tool

    Business impact analyses are an invaluable part of a broader IT strategy. Conducting a BIA benefits a variety of processes, including disaster recovery, business continuity, and availability and capacity management

    STEP 1

    STEP 2

    STEP 3

    STEP 4

    STEP 5

    Record applications and dependencies

    Utilize your asset management records and document the applications and systems that IT is responsible for managing and recovering during a disaster.

    Define impact scoring scale

    Ensure an objective analysis of application criticality by establishing a business impact scale that applies to all applications.

    Estimate impact of downtime

    Leverage the scoring criteria from the previous step and establish an estimated impact of downtime for each application.

    Identify desired RTO and RPO

    Define what the RTOs/RPOs should be based on the impact of a business interruption and the tolerance for downtime and data loss.

    Determine current RTO/RPO

    Conduct tabletop planning and create a flowchart of your current capabilities. Compare your current state to the desired state from the previous step.

    Info-Tech Insight

    Engaging in detailed capacity planning for an insignificant service draws time and resources away from more critical capacity planning exercises. Time spent tracking and planning use of the ancient fax machine in the basement is time you’ll never get back.

    Control the scope of your availability and capacity management planning project with a business impact analysis

    Don’t avoid conducting a BIA because of a perception that it’s too onerous or not necessary. If properly managed, as described in this blueprint, the BIA does not need to be onerous and the benefits are tangible.

    A BIA enables you to identify appropriate spend levels, continue to drive executive support, and prioritize disaster recovery planning for a more successful outcome. For example, an Info-Tech survey found that a BIA has a significant impact on setting appropriate recovery time objectives (RTOs) and appropriate spending.

    The image contains a graph that is labelled: BIA Impact on Appropriate RTOS. With no BIA, there is 59% RTOs are appropriate. With BIA, there is 93% RTOS being appropriate. The image contains a graph that is labelled: BIA Impact on Appropriate Spending. No BIA has 59% indication that BCP is cost effective. With a BIA there is 86% indication that BCP is cost effective.

    Terms

    No BIA: lack of a BIA, or a BIA bases solely on the perceived importance of IT services.

    BIA: based on a detailed evaluation or estimated dollar impact of downtime.

    Source: Info-Tech Research Group; N=70

    Select the services you wish to evaluate with the Business Impact Analysis Tool

    1.1b 1 hour

    In large organizations especially, collating an exhaustive list of applications and services is going to be onerous. For the purposes of this project, a subset should suffice.

    Instructions

    1. Gather a diverse group of IT staff and end users in a room with a whiteboard.
    2. Solicit feedback from the group. Questions to ask:
    • What services do you regularly use? What do you see others using? (End users)
    • Which service inspires the greatest number of service calls? (IT)
    • What services are you most excited about? (Management)
    • What services are the most critical for business operations? (Everybody)
  • Record these applications in the Business Impact Analysis Tool.
  • Input

    • Applications/services

    Output

    • Candidate applications for the business impact analysis

    Materials

    • Whiteboard
    • Markers

    Participants

    • Infrastructure manager
    • Enterprise architect
    • Application owners
    • End users

    Info-Tech Insight

    Include a variety of services in your analysis. While it might be tempting to jump ahead and preselect important applications, don’t. The process is inherently valuable, and besides, it might surprise you.

    Record the applications and dependencies in the BIA tool

    1.1c Use tab 1 of the Business Impact Analysis Tool

    1. In the Application/System column, list the applications identified for this pilot as well as the Core Infrastructure category. Also indicate the Impact on the Business and Business Owner.
    2. List the dependencies for each application in the appropriate columns:
    • Hosted On-Premises (In-House) – If the physical equipment is in a facility you own, record it here, even if it is managed by a vendor.
    • Hosted by a Co-Lo/MSP – List any dependencies hosted by a co-lo/MSP vendor.
    • Cloud (includes "as a Service”) – List any dependencies hosted by a cloud vendor.

    Note: If there are no dependencies for a particular category, leave it blank.

  • If you wish to highlight specific dependencies, put an asterisk in front of them (e.g. *SAN). This will cause the dependency to be highlighted in the remaining tabs in this tool.
  • Add comments as needed in the Notes columns. For example, for equipment that you host in-house but is remotely managed by an MSP, specify this in the notes. Similarly, note any DR support services.
  • Example

    The image contains a screenshot of Info-Tech's Business Impact Analysis Tool specifically tab 1.

    ID is optional. It is a sequential number by default.

    In-House, Co-Lo/MSP, and Cloud dependencies; leave blank if not applicable.

    Add notes as applicable – e.g. critical support services.

    Define a scoring scale to estimate different levels of impact

    1.1d Use tab 2 of the Business Impact Analysis Tool

    Modify the Business Impact Scales headings and Overall Criticality Rating terminology to suit your organization. For example, if you don’t have business partners, use that column to measure a different goodwill impact or just ignore that column in this tool (i.e. leave it blank). Estimate the different levels of potential impact (where four is the highest impact and zero is no impact) and record these in the Business Impact Scales columns.

    The image contains a screenshot of Info-Tech's Business Impact Analysis Tool, specifically tab 2.

    Estimate the impact of downtime for each application

    1.1e Use tab 3 of the Business Impact Analysis Tool

    In the BIA tab columns for Direct Costs of Downtime, Impact on Goodwill, and Additional Criticality Factors, use the drop-down menu to assign a score of zero to four based on levels of impact defined in the Scoring Criteria tab. For example, if an organization’s ERP is down, and that affects call center sales operations (e.g. ability to access customer records and process orders), the impact might be as described below:

      • Loss of Revenue might score a two or three depending on the proportion of overall sales lost due to the downtime.
      • The Impact on Customers might be a one or two depending on the extent that existing customers might be using the call center to purchase new products or services, and are frustrated by the inability to process orders.
      • The Legal/Regulatory Compliance and Health or Safety Risk might be a zero.

    On the other hand, if payroll processing is down, this may not impact revenue, but it certainly impacts internal goodwill and productivity.

    Rank service criticality: gold, silver, and bronze

    Gold

    Mission critical services. An outage is catastrophic in terms of cost or public image/goodwill. Example: trading software at a financial institution.

    Silver

    Important to daily operations, but not mission critical. Example: email services at any large organization.

    Bronze

    Loss of these services is an inconvenience more than anything, though they do serve a purpose and will be missed if they are never brought back online. Example: ancient fax machines.

    Info-Tech Best Practice

    Info-Tech recommends gold, silver, and bronze because of this typology’s near universal recognition. If you would prefer a particular designation (it might help with internal comprehension), don’t hesitate to use that one instead.

    Use the results of the business impact analysis to sort systems based on their criticality

    1.1f 1 hour

    Every organization has its own rules about how to categorize service importance. For some (consumer-facing businesses, perhaps) reputational damage may trump immediate costs.

    Instructions

    1. Gather a group of key stakeholders and project the completed Business Impact Analysis Tool onto a screen for them.
    2. Share the definitions of gold, silver, and bronze services with them (if they are not familiar), and begin sorting the services by category,
    • How long would it take to notice if a particular service went out?
    • How important are the non-quantifiable damages that could come with an outage?
  • Sort the services into gold, silver, and bronze on a whiteboard, with sticky notes, or with chart paper.
  • Verify your findings and record them in section 2.1 of the Capacity Plan Template.
  • Input

    • Results of the business impact analysis exercise

    Output

    • List of gold, silver, and bronze systems

    Materials

    • Projector
    • Business Impact Analysis Tool
    • Capacity Plan Template

    Participants

    • Infrastructure manager
    • Enterprise architect

    Leverage the rest of the BIA tool as part of your disaster recovery planning

    Disaster recovery planning is a critical activity, and while it is a sort of availability management, it is beyond this project’s scope. You can complete the business impact analysis (including RTOs and RPOs) for the complete disaster recovery package.

    See Info-Tech’s Create a Right-Sized Disaster Recovery Plan blueprint for instructions on how to complete your business impact analysis.

    Step 1.2: Assign criticality ratings to services

    This step will walk you through the following activities:

    • Create a list of dependencies for your most important applications.
    • Identify important sub-components.
    • Use best practices to develop and negotiate SLAs.

    This involves the following participants:

    • Capacity manager
    • Infrastructure team

    Outcomes of this step

    • List of dependencies of most important applications
    • List of important sub-components
    • SLAs based on best practices

    Determine the base unit of the capacity you’re looking to purchase

    Not every IT organization should approach capacity the same way. Needs scale, and larger organizations will inevitably deal in larger quantities.

    Large cloud provider

    Local traditional business

    • Thousands of servers housed in a number of datacenters around the world.
    • Dedicated capacity manager.
    • Purchases components from OEMs in bulk as part of bespoke contracts that are worth many millions of dollars over time.
    • May deal with components at a massive scale (dozens of servers at once, for example).
    • A small server room that runs non-specialized services (email, for example).
    • Barely even a dedicated IT person, let alone an IT capacity manager.
    • Purchases new components from resellers or even retail stores.
    • Deals with components at a small scale (a single switch here, a server upgrade there).

    "Cloud capacity management is not exactly the same as the ITIL version because ITIL has a focus on the component level. I actually don’t do that, because if I did I’d go crazy. There’s too many components in a cloud environment."

    – Richie Mendoza, IT Consultant, SMITS Inc.

    Consider the relationship between component capacity and service capacity

    End users’ thoughts about IT are based on what they see. They are, in other words, concerned with service availability: does the organization have the ability to provide access to needed services?

    Service

    • Email
    • CRM
    • ERP

    Component

    • Switch
    • SMTP server
    • Archive database
    • Storage

    "You don’t ask the CEO or the guy in charge ‘What kind of response time is your requirement?’ He doesn’t really care. He just wants to make sure that all his customers are happy."

    – Todd Evans, Capacity and Performance Management SME, IBM.

    One telco solved its availability issues by addressing component capacity issues

    CASE STUDY

    Industry: Telecommunications

    Source: Interview

    Coffee and Wi-Fi – a match made in heaven

    In tens of thousands of coffee shops around the world, patrons make ample use of complimentary Wi-Fi. Wi-Fi is an important part of customers’ coffee shop experience, whether they’re online to check their email, do a YouTube, or update their Googles. So when one telco that provided Wi-Fi access for thousands of coffee shops started encountering availability issues, the situation was serious.

    Wi-Fi, whack-a-mole, and web woes

    The team responsible for resolving the issue took an ad hoc approach to resolving complaints, fixing issues as they came up instead of taking a systematic approach.

    Resolution

    Looking at the network as a whole, the capacity manager took a proactive approach by using data to identify and rank the worst service areas, and then directing the team responsible to fix those areas in order of the worst first, then the next worst, and so on. Soon the availability of Wi-Fi service was restored across the network.

    Create a list of dependencies for your most important applications

    1.2a 1.5 hours

    Instructions

    1. Work your way down the list of services outlined in step 1, starting with your gold systems. During the first iteration of this exercise select only 3-5 of your most important systems.
    2. Write the name of each application on a sticky note or at the top of a whiteboard (leaving ample space below for dependency mapping).
    3. In the first tier below the application, include the specific services that the general service provides.
    • This will vary based on the service in question, but an example for email is sending, retrieving, retrieving online, etc.
  • For each of the categories identified in step 3, identify the infrastructure components that are relevant to that system. Be broad and sweeping; if the component is involved in the service, include it here. The goal is to be exhaustive.
  • Leave the final version of the map intact. Photographing or making a digital copy for posterity. It will be useful in later activities.
  • Input

    • List of important applications

    Output

    • List of critical dependencies

    Materials

    • Whiteboard
    • Markers
    • Sticky notes

    Participants

    • Infrastructure manager
    • Enterprise architect

    Info-Tech Insight

    Dependency mapping can be difficult. Make sure you don’t waste effort creating detailed dependency maps for relatively unimportant services.

    Dependency mapping can be difficult. Make sure you don’t waste effort creating detailed dependency maps for relatively unimportant services.

    The image contains a sample dependency map on ride sharing. Ride Sharing has been split between two categories: Application and Drivers. Under drivers it branches out to: Availability, Car, and Pay. Under Application, it branches out to: Compute, Network, Edge devices, Q/A maintenance, and Storage. Compute branches out to Cloud Services. Network branches out to Cellular network and Local. Edge Devices branch out to Drivers and Users. Q/A maintenance does not have a following branch. Storage branches out to Storage (Enterprise) and Storage (local).

    Ride sharing cannot work, at least not at maximum effectiveness, without these constituent components. When one or more of these components are absent or degraded, the service will become unavailable. This example illustrates some challenges of capacity management; some of these components are necessary, but beyond the ride-sharing company’s control.

    Leverage a sample dependency tree for a common service

    The image contains a sample dependency tree for the Email service. Email branches out to: Filtering, Archiving, Retrieval, and Send/receive. Filtering branches out to security appliance which then branches out to CPU, Storage, and Network. Archiving branches to Archive server, which branches out to CPU, Storage, and Network. Retrieval branches out to IMAP/PoP which branches out to CPU, Storage, and Network. Send/receive branches out to IMAP/PoP and SMTP. SMTP branches out to CPU, Storage and Network.

    Info-Tech Best Practice

    Email is an example here not because it is necessarily a “gold system,” but because it is common across industries. This is a useful exercise for any service, but it can be quite onerous, so it should be conducted on the most important systems first.

    Separate the wheat from the chaff; identify important sub-components and separate them from unimportant ones

    1.2b 1.5 hours

    Use the bottom layer of the pyramid drawn in step 1.2a for a list of important sub-components.

    Instructions

    1. Record a list of the gold services identified in the previous activity. Leave space next to each service for sub-components.
    2. Go through each relevant sub-component. Highlight those that are critical and could reasonably be expected to cause problems.
    • Has this sub-component caused a problem in the past?
    • Is this sub-component a bottleneck?
    • What could cause this component to fail? Is it such an occurrence feasible?
  • Record the results of the exercise (and the service each sub-component is tied to) in tab 2 (columns B &C) of the Capacity Snapshot Tool.
  • Input

    • List of important applications

    Output

    • List of critical dependencies

    Materials

    • Whiteboard
    • Markers

    Participants

    • Infrastructure manager
    • Enterprise architect

    Understand availability commitments with SLAs

    With the rise of SaaS, cloud computing, and managed services, critical services and their components are increasingly external to IT.

    • IT’s lack of access to the internal working of services does not let them off the hook for performance issues (as much as that might be the dream).
    • Vendor management is availability management. Use the dependency map drawn earlier in this phase to highlight the components of critical services that rely on capacity that cannot be managed internally.
    • For each of these services ensure that an appropriate SLA is in place. When acquiring new services, ensure that the vendor SLA meets business requirements.

    The image contains a large blue circle labelled: Availability. Also in the blue circle is a small red circle labelled: Capacity.

    In terms of service provision, capacity management is a form of availability management. Not all availability issues are capacity issues, but the inverse is true.

    Info-Tech Insight

    Capacity issues will always cause availability issues, but availability issues are not inherently capacity issues. Availability problems can stem from outages unrelated to capacity (e.g. power or vendor outages).

    Use best practices to develop and negotiate SLAs

    1.2c 20 minutes per service

    When signing contracts with vendors, you will be presented with an SLA. Ensure that it meets your requirements.

    1. Use the business impact analysis conducted in this project’s first step to determine your requirements. How much downtime can you tolerate for your critical services?
    2. Once you have been presented with an SLA, be sure to scour it for tricks. Remember, just because a vendor offers “five nines” of availability doesn’t mean that you’ll actually get that much uptime. It could be that the vendor is comfortable eating the cost of downtime or that the contract includes provisions for planned maintenance. Whether or not the vendor anticipated your outage does little to mitigate the damage an outage can cause to your business, so be careful of these provisions.
    3. Ensure that the person ultimately responsible for the SLA (the approver) understands the limitations of the agreement and the implications for availability.

    Input

    • List of external component dependencies

    Output

    • SLA requirements

    Materials

    • Whiteboard
    • Markers

    Participants

    • Infrastructure manager
    • Enterprise architect

    Info-Tech Insight

    Vendors are sometimes willing to eat the cost of violating SLAs if they think it will get them a contract. Be careful with negotiation. Just because the vendor says they can do something doesn’t make it true.

    Negotiate internal SLAs using Info-Tech’s rigorous process

    Talking past each other can drive misalignment between IT and the business, inconveniencing all involved. Quantify your needs through an internal SLA as part of a comprehensive availability management plan.

    See Info-Tech’s Improve IT-Business Alignment Through an Internal SLA blueprint for instructions on why you should develop internal SLAs and the potential benefits they bring.

    If you want additional support, have our analysts guide you through this phase as part of an Info-Tech workshop.

    The image contains a picture of an Info-Tech analyst.

    Book a workshop with our Info-Tech analysts:

    • To accelerate this project, engage your IT team in an Info-Tech workshop with an Info-Tech analyst team.
    • Info-Tech analysts will join you and your team onsite at your location or welcome you to Info-Tech’s historic Toronto office to participate in an innovative onsite workshop.
    • Contact your account manager (www.infotech.com/account), or email Workshops@InfoTech.com for more information.

    The following are sample activities that will be conducted by Info-Tech analysts with your team:

    1.2

    The image contains a screenshot of activity 1.2 as previously described above.

    Create a list of dependencies for your most important applications

    Using the results of the business impact analysis, the analyst will guide workshop participants through a dependency mapping exercise that will eventually populate the Capacity Plan Template.

    Phase 1 Guided Implementation

    Call 1-888-670-8889 or email GuidedImplementations@InfoTech.com for more information.

    Complete these steps on your own, or call us to complete a guided implementation. A guided implementation is a series of 2-3 advisory calls that help you execute each phase of a project. They are included in most advisory memberships.

    Guided Implementation 1: Conduct a business impact analysis

    Proposed Time to Completion: 1 week

    Step 1.1: Create a scale to measure different levels of impact

    Review your findings with an analyst

    Discuss how you arrived at the rating of your critical systems and their dependencies. Consider whether your external SLAs are appropriate.

    Then complete these activities…

    • Use the results of the business impact analysis to sort systems based on their criticality

    With these tools & templates:

    Business Impact Analysis Tool

    Step 1.2: Assign criticality ratings to services

    Review your findings with an analyst

    Discuss how you arrived at the rating of your critical systems and their dependencies. Consider whether your external SLAs are appropriate.

    Then complete these activities…

    • Create a list of dependencies for your most important applications
    • Identify important sub-components
    • Use best practices to develop and negotiate SLAs

    With these tools & templates:

    Capacity Snapshot Tool

    Phase 1 Results & Insights:

    • Engaging in detailed capacity planning for an insignificant service is a waste of resources. Focus on ensuring availability for your most critical systems.
    • Carefully evaluate vendors’ service offerings. Make sure the SLA works for you, and approach pie-in-the-sky promises with skepticism.

    PHASE 2

    Establish Visibility Into Core Systems

    Step 2.1: Define your monitoring strategy

    This step will walk you through the following activities:

    • Determine the indicators you should be tracking for each sub-component.

    This involves the following participants:

    • Capacity manager
    • Infrastructure team

    Outcomes of this step

    • List of indicators to track for each sub-component

    Data has its significance—but also its limitations

    The rise of big data can be a boon for capacity managers, but be warned: not all data is created equal. Bad data can lead to bad decisions – and unemployed capacity managers.

    Your findings are only as good as your data. Remember: garbage in, garbage out. There are three characteristics of good data:*

    1. Accuracy: is the data exact and correct? More detail and confidence is better.
    2. Reliability: is the data consistent? In other words, if you run the same test twice will you get the same results?
    3. Validity: is the information gleaned believable and relevant?

    *National College of Teaching & Leadership, “Reliability and Validity”

    "Data is king. Good data is absolutely essential to [the capacity manager] role."

    – Adrian Blant, Independent Capacity Consultant, IT Capability Solutions

    Info-Tech Best Practice

    Every organization’s data needs are different; your data needs are going to be dictated by your services, delivery model, and business requirements. Make sure you don’t confuse volume with quality, even if others in your organization make that mistake.

    Take advantage of technology to establish visibility into your systems

    Managing your availability and capacity involves important decisions about what to monitor and how thresholds should be set.

    • Use the list of critical applications developed through the business impact analysis and the list of components identified in the dependency mapping exercise to produce a plan for effectively monitoring component availability and capacity.
    • The nature of IT service provision – the multitude of vendors providing hardware and services necessary for even simple IT services to work effectively – means that it is unlikely that capacity management will be visible through a single pane of glass. In other words, “email” and “CRM” don’t have a defined capacity. It always depends.
    • Establishing visibility into systems involves identifying what needs to be tracked for each component.

    Too much monitoring can be as bad as the inverse

    In 2013, a security breach at US retailer Target compromised more than 70 million customers’ data. The company received an alert, but it was thought to be a false positive because the monitoring system produced so many false and redundant alerts. As a result of the daily deluge, staff did not respond to the breach in time.

    Info-Tech Insight

    Don’t confuse monitoring with management. While establishing visibility is a crucial step, it is only part of the battle. Move on to this project’s next phase to explore opportunities to improve your capacity/availability management process.

    Determine the indicators you should be tracking for each sub-component

    2.1a Tab 3 of the Capacity Snapshot Tool

    It is nearly impossible to overstate the importance of data to the process of availability and capacity management. But the wrong data will do you no good.

    Instructions

    1. Open the Capacity Snapshot Tool to tab 2. The tool should have been populated in step 1.2 as part of the component mapping exercise.
    2. For each service, determine which metric(s) would most accurately tell the component’s story. Consider the following questions when completing this activity (you may end up with more than one metric):
    • How would the component’s capacity be measured (storage space, RAM, bandwidth, vCPUs)?
    • Is the metric in question actionable?
  • Record each metric in the Metric column (D) of the Capacity Snapshot Tool. Use the adjacent column for any additional information on metrics.
  • Info-Tech Insight

    Bottlenecks are bad. Use the Capacity Snapshot Tool (or another tool like it) to ensure that when the capacity manager leaves (on vacation, to another role, for good) the knowledge that they have accumulated does not leave as well.

    Understand the limitations of this approach

    Although we’ve striven to make it as easy as possible, this process will inevitably be cumbersome for organizations with a complicated set of software, hardware, and cloud services.

    Tracking every single component in significant detail will produce a lot of noise for each bit of signal. The approach outlined here addresses that concern in two ways:

    • A focus on gold services
    • A focus on sub-components that have a reasonable likelihood of being problematic in the future.

    Despite this effort, however, managing capacity at the component level is a daunting task. Ultimately, tools provided by vendors like SolarWinds and AppDynamics will fill in some of the gaps. Nevertheless, an understanding of the conceptual framework underlying availability and capacity management is valuable.

    Step 2.2: Implement your monitoring tool/aggregator

    This step will walk you through the following activities:

    • Clarify visibility.
    • Determine whether or not you have sufficiently granular visibility.
    • Develop strategies to .any visibility issues.

    This involves the following participants:

    • Capacity manager
    • Infrastructure team
    • Applications personnel

    Outcomes of this step

    • Method for measuring and monitoring critical sub-components

    Companies struggle with performance monitoring because 95% of IT shops don’t have full visibility into their environments

    CASE STUDY

    Industry: Financial Services

    Source: AppDynamics

    Challenge

    • Users are quick to provide feedback when there is downtime or application performance degradation.
    • The challenge for IT teams is that while they can feel the pain, they don’t have visibility into the production environment and thus cannot identify where the pain is coming from.
    • The most common solution that organizations rely on is leveraging the log files for issue diagnosis. However, this method is slow and often unable to pinpoint the problem areas, leading to delays in problem resolution.

    Solution

    • Application and infrastructure teams need to work together to develop infrastructure flow maps and transaction profiles.
    • These diagrams will highlight the path that each transaction travels across your infrastructure.
    • Ideally at this point, teams will also capture latency breakdowns across every tier that the business transaction flows through.
      • This will ultimately kick start the baselining process.

    Results

    • Ninety-five percent of IT departments don’t have full visibility into their production environment. As a result, a slow business transaction will often require a war-room approach where SMEs from across the organization gather to troubleshoot.
    • Having visibility into the production environment through infrastructure flow mapping and transaction profiling will help IT teams pinpoint problems.
      • At the very least, teams will be able to identify common problem areas and expedite the root-cause analysis process.

    Source: “Just how complex can a Login Transaction be? Answer: Very!,” AppDynamics

    Monitor your critical sub-components

    Establishing a monitoring plan for your capacity involves answering two questions: can I see what I need to see, and can I see it with sufficient granularity?

    • Having the right tool for the job is an important step towards effective capacity and availability management.
    • Application performance management tools (APMs) are essential to the process, but they tend to be highly specific and vertically oriented, like using a microscope.
    • Some product families can cover a wider range of capacity monitoring functions (SolarWinds, for example). It is still important, however, to codify your monitoring needs.

    "You don’t use a microscope to monitor an entire ant farm, but you might use many microscopes to monitor specific ants."

    – Fred Chagnon, Research Director, Infrastructure Practice, Info-Tech Research Group

    Monitor your sub-components: clarify visibility

    2.2a Tab 2 of the Capacity Snapshot Tool

    The next step in capacity management is establishing whether or not visibility (in the broad sense) is available into critical sub-components.

    Instructions

    1. Open the Capacity Snapshot Tool and record the list of sub-components identified in the previous step.
    2. For each sub-component answer the following question:
    • Do I have easy access to the information I need to monitor to ensure this component remains available?
  • Select “Yes” or “No” from the drop-down menus as appropriate. In the adjacent column record details about visibility into the component.
    • What tool provides the information? Where can it be found?

    The image contains a screenshot of Info-Tech's Capacity Snapshot Tool, Tab 2.

    Monitor your sub-components; determine whether or not you have sufficient granular visibility

    2.2b Tab 2 of the Capacity Snapshot Tool

    Like ideas and watches, not all types of visibility are created equal. Ensure that you have access to the right information to make capacity decisions.

    Instructions

    1. For each of the sub-components clarify the appropriate level of granularity for the visibility gained to be useful. In the case of storage, for example, is raw usage (in gigabytes) sufficient, or do you need a breakdown of what exactly is taking up the space? The network might be more complicated.
    2. Record the details of this ideation in the adjacent column.
    3. Select “Yes” or “No” from the drop-down menu to track the status of each sub-component.

    The image contains a picture of an iPhone storage screen where it breaks down the storage into the following categories: apps, media, photos, and other.

    For most mobile phone users, this breakdown is sufficient. For some, more granularity might be necessary.

    Info-Tech Insight

    Make note of monitoring tools and strategies. If anything changes, be sure to re-evaluate the visibility status. An outdated spreadsheet can lead to availability issues if management is unaware of looming problems.

    Develop strategies to ameliorate any visibility issues

    2.2c 1 hour

    The Capacity Snapshot Tool color-codes your components by status. Green – visibility and granularity are both sufficient; yellow – visibility exists, though not at sufficient granularity; and red – visibility does not exist at all.

    Instructions

    1. Write each of the yellow and red sub-components on a whiteboard or piece of chart paper.
    2. Brainstorm amelioration strategies for each of the problematic sub-components.
    • Does the current monitoring tool have sufficient functionality?
    • Does it need to be further configured/customized?
    • Do we need a whole new tool?
  • Record these strategies in the Amelioration Strategy column on tab 4 of the tool.
  • Input

    • Sub-components
    • Capacity Snapshot Tool

    Output

    • Amelioration strategies

    Materials

    • Whiteboard
    • Markers
    • Capacity Snapshot Tool

    Participants

    • Infrastructure manager

    Info-Tech Best Practice

    It might be that there is no amelioration strategy. Make note of this difficulty and highlight it as part of the risk section of the Capacity Plan Template.

    See Info-Tech’s projects on storage and network modernization for additional details

    Leverage other products for additional details on how to modernize your network and storage services.

    The process of modernizing the network is fraught with vestigial limitations. Develop a program to gather requirements and plan.

    As part of the blueprint, Modernize Enterprise Storage, the Modernize Enterprise Storage Workbook includes a section on storage capacity planning.

    If you want additional support, have our analysts guide you through this phase as part of an Info-Tech workshop.

    The image contains a picture of an Info-Tech analyst.

    Book a workshop with our Info-Tech analysts:

    • To accelerate this project, engage your IT team in an Info-Tech workshop with an Info-Tech analyst team.
    • Info-Tech analysts will join you and your team onsite at your location or welcome you to Info-Tech’s historic Toronto office to participate in an innovative onsite workshop.
    • Contact your account manager (www.infotech.com/account), or email Workshops@InfoTech.com for more information.

    The following are sample activities that will be conducted by Info-Tech analysts with your team:

    2.2

    The image contains a screenshot of activity 2.2.

    Develop strategies to ameliorate visibility issues

    The analyst will guide workshop participants in brainstorming potential solutions to visibility issues and record them in the Capacity Snapshot Tool.

    Phase 2 Guided Implementation

    Call 1-888-670-8889 or email GuidedImplementations@InfoTech.com for more information.

    Complete these steps on your own, or call us to complete a guided implementation. A guided implementation is a series of 2-3 advisory calls that help you execute each phase of a project. They are included in most advisory memberships.

    Guided Implementation 2: Establish visibility into core systems

    Proposed Time to Completion: 3 weeks

    Step 2.1: Define your monitoring strategy

    Review your findings with an analyst

    Discuss your monitoring strategy and ensure you have sufficient visibility for the needs of your organization.

    Then complete these activities…

    • Determine the indicators you should be tracking for each sub-component

    With these tools & templates:

    • Capacity Snapshot Tool

    Step 2.2: Implement your monitoring tool/aggregator

    Review your findings with an analyst

    Discuss your monitoring strategy and ensure you have sufficient visibility for the needs of your organization.

    Then complete these activities…

    • Clarify visibility
    • Determine whether or not you have sufficiently granular visibility
    • Develop strategies to ameliorate any visibility issues

    With these tools & templates:

    • Capacity Snapshot Tool

    Phase 2 Results & Insights:

    • Every organization’s data needs are different. Adapt data gathering, reporting, and analysis according to your services, delivery model, and business requirements.
    • Don’t confuse monitoring with management. Build a system to turn reported data into useful information that feeds into the capacity management process.

    PHASE 3

    Solicit and Incorporate Business Needs

    Step 3.1: Solicit business needs and gather data

    This step will walk you through the following activities:

    • Build relationships with business stakeholders.
    • Analyze usage data and identify trends.
    • Correlate usage trends with business needs.

    This involves the following participants:

    • Capacity manager
    • Infrastructure team members
    • Business stakeholders

    Outcomes of this step

    • System for involving business stakeholders in the capacity planning process
    • Correlated data on business level, service level, and infrastructure level capacity usage

    Summarize your capacity planning activities in the Capacity Plan Template

    The availability and capacity management summary card pictured here is a handy way to capture the results of the activities undertaken in the following phases. Note its contents carefully, and be sure to record specific outputs where appropriate. One such card should be completed for each of the gold services identified in the project’s first phase. Make note of the results of the activities in the coming phase, and populate the Capacity Snapshot Tool. These will help you populate the tool.

    The image contains a screenshot of Info-Tech's Capacity Plan Template.

    Info-Tech Best Practice

    The Capacity Plan Template is designed to be a part of a broader mapping strategy. It is not a replacement for a dedicated monitoring tool.

    Analyze historical trends as a crucial source of data

    The first place to look for information about your organization is not industry benchmarks or your gut (though those might both prove useful).

    • Where better to look than internally? Use the data you’ve gathered from your APM tool or other sources to understand your historical capacity needs and to highlight any periods of unavailability.
    • Consider monitoring the status of the capacity of each of your crucial components. The nature of this monitoring will vary based on the component in question. It can range from a rough Excel sheet all the way to a dedicated application performance monitoring tool.

    "In all cases the very first thing to do is to look at trending…The old adage is ‘you don’t steer a boat by its wake,’ however it’s also true that if something is growing at, say, three percent a month and it has been growing at three percent a month for the last twelve months, there’s a fairly good possibility that it’s going to carry on going in that direction."

    – Mike Lynch, Consultant, CapacityIQ

    Gather relevant data at the business level

    3.1a 2 hours per service

    A holistic approach to capacity management involves peering beyond the beaded curtain partitioning IT from the rest of the organization and tracking business metrics.

    Instructions

    1. Your service/application owners know how changes in business activities impact their systems. Business level capacity management involves responding to those changes. Ask service/application owners what changes will impact their capacity. Examples include:
    • Business volume (net new customers, number of transactions)
    • Staff changes (new hires, exits, etc.)
  • For each gold service, brainstorm relevant metrics. How can you capture that change in business volume?
  • Record these metrics in the summary card of the Capacity Plan Template.
  • In the notes section of the summary card record whether or not you have access to the required business metric.
  • Input

    • Brainstorming
    • List of gold services

    Output

    • Business level data

    Materials

    • In-house solution or commercial tool

    Participants

    • Capacity manager
    • Application/service owners

    Gather relevant data at the service level

    3.1b 2 hours per service

    One level of abstraction down is the service level. Service level capacity management, recall that service level capacity management is about ensuring that IT is meeting SLAs in its service provision.

    Instructions

    1. There should be internal SLAs for each service IT offers. (If not, that’s a good place to start. See Info-Tech’s research on the subject.) Prod each of your service owners for information on the metrics that are relevant for their SLAs. Consider the following:
    • Peak hours, requests per second, etc.
    • This will usually include some APM data.
  • Record these metrics in the summary card of the Capacity Plan Template.
  • Include any visibility issues in the notes in a similar section of the Capacity Plan Template.
  • Input

    • Brainstorming
    • List of gold services

    Output

    • Service level data

    Materials

    • In-house solution or commercial tool

    Participants

    • Capacity manager
    • Application/service owners

    Leverage the visibility into your infrastructure components and compare all of your data over time

    You established visibility into your components in the second phase of this project. Use this data, and that gathered at the business and service levels, to begin analyzing your demand over time.

    • Different organizations will approach this issue differently. Those with a complicated service catalog and a dedicated capacity manager might employ a tool like TeamQuest. If your operation is small, or you need to get your availability and capacity management activities underway as quickly as possible, you might consider using a simple spreadsheet software like Excel.
    • If you choose the latter option, select a level of granularity (monthly, weekly, etc.) and produce a line graph in Excel.
    • Example: Employee count (business metric)

    Jan

    Feb

    Mar

    Apr

    May

    June

    July

    74

    80

    79

    83

    84

    100

    102

    The image contains a graph using the example of employee count described above.

    Note: the strength of this approach is that it is easy to visualize. Use the same timescale to facilitate simple comparison.

    Manage, don’t just monitor; mountains of data need to be turned into information

    Information lets you make a decision. Understand the questions you don’t need to ask, and ask the right ones.

    "Often what is really being offered by many analytics solutions is just more data or information – not insights."

    – Brent Dykes, Director of Data Strategy, Domo

    Info-Tech Best Practice

    You can have all the data in the world and absolutely nothing valuable to add. Don’t fall for this trap. Use the activities in this phase to structure your data collection operation and ensure that your organization’s availability and capacity management plan is data driven.

    Analyze historical trends and track your services’ status

    3.1c Tab 3 of the Capacity Snapshot Tool

    At-a-glance – it’s how most executives consume all but the most important information. Create a dashboard that tracks the status of your most important systems.

    Instructions

    1. Consult infrastructure leaders for information about lead times for new capacity for relevant sub-components and include that information in the tool.
    • Look to historical lead times. (How long does it traditionally take to get more storage?)
    • If you’re not sure, contact an in-house expert, or speak to your vendor
  • Use tab 3 of the tool to record whether your existing capacity will be exceeded before you can stand more hardware up (red), you have a plan to ameliorate capacity issues but new capacity is not yet in place (yellow), or if you are not slated to run out of capacity any time soon (green).
  • Repeat the activity regularly. Include notes about spikes that might present capacity challenges, and information about when capacity may run out.
  • This tool collates and presents information gathered from other sources. It is not a substitute for a performance monitoring tool.

    Build a list of key business stakeholders

    3.1d 10 minutes

    Stakeholder analysis is crucial. Lines of authority can be diffuse. Understand who needs to be involved in the capacity management process early on.

    Instructions

    1. With the infrastructure team, brainstorm a group of departments, roles, and people who may impact demand on capacity.
    2. Go through the list with your team and identify stakeholders from two groups:
    • Line of business: who in the business makes use of the service?
    • Application owner: who in IT is responsible for ensuring the service is up?
  • Insert the list into section 3 of the Capacity Plan Template, and update as needed.
  • Input

    • Gold systems
    • Personnel Information

    Output

    • List of key business stakeholders

    Materials

    • Whiteboard
    • Markers

    Participants

    • Capacity manager
    • Infrastructure staff

    Info-Tech Best Practice

    Consider which departments are most closely aligned with the business processes that fuel demand. Prioritize those that have the greatest impact. Consider the stakeholders who will make purchasing decisions for increasing infrastructure capacity.

    Organize stakeholder meetings

    3.1e 10 hours

    Establishing a relationship with your stakeholders is a necessary step in managing your capacity and availability.

    Instructions

    1. Gather as many of the stakeholders identified in the previous activity as you can and present information on availability and capacity management
    • If you can’t get everyone in the same room, a virtual meeting or even an email blast could get the job done.
  • Explain the importance of capacity and availability management
    • Consider highlighting the trade-offs between cost and availability.
  • Field any questions the stakeholders might have about the process. Be honest. The goal of this meeting is to build trust. This will come in handy when you’re gathering business requirements.
  • Propose a schedule and seek approval from all present. Include the results in section 3 of the Capacity Plan Template.
  • Input

    • List of business stakeholders
    • Hard work

    Output

    • Working relationship, trust
    • Regular meetings

    Materials

    • Work ethic
    • Executive brief

    Participants

    • Capacity manager
    • Business stakeholders

    Info-Tech Insight

    The best capacity managers develop new business processes that more closely align their role with business stakeholders. Building these relationships takes hard work, and you must first earn the trust of the business.

    Bake stakeholders into the planning process

    3.1f Ongoing

    Convince, don’t coerce. Stakeholders want the same thing you do. Bake them into the planning process as a step towards this goal.

    1. Develop a system to involve stakeholders regularly in the capacity planning process.
    • Your system will vary depending on the structure and culture of your organization.
    • See the case study on the following slide for ideas.
    • It may be as simple as setting a recurring reminder in your own calendar to touch base with stakeholders.
  • Liaise with stakeholders regularly to keep abreast of new developments.
    • Ensure stakeholders have reasonable expectations about IT’s available resources, the costs of providing capacity, and the lead times required to source additional needed capacity.
  • Draw on these stakeholders for the step “Gather information on business requirements” later in this phase.
  • Input

    • List of business stakeholders
    • Ideas

    Output

    • Capacity planning process that involves stakeholders

    Materials

    • Meeting rooms

    Participants

    • Capacity manager
    • Business stakeholders
    • Infrastructure team

    A capacity manager in financial services wrangled stakeholders and produced results

    CASE STUDY

    Industry: Financial Services

    Source: Interview

    In financial services, availability is king

    In the world of financial services, availability is absolutely crucial. High-value trades occur at all hours, and any institution that suffers outages runs the risk of losing tens of thousands of dollars, not to mention reputational damage.

    People know what they want, but sometimes they have to be herded

    While line of business managers and application owners understand the value of capacity management, it can be difficult to establish the working relationship necessary for a fruitful partnership.

    Proactively building relationships keeps services available

    He built relationships with all the department heads on the business side, and all the application owners.

    • He met with department heads quarterly.
    • He met with application owners and business liaisons monthly.

    He established a steering committee for capacity.

    He invited stakeholders to regular capacity planning meetings.

    • The first half of each meeting was high-level outlook, such as business volume and IT capacity utilization, and included stakeholders from other departments.
    • The second half of the meeting was more technical, serving the purpose for the infrastructure team.

    He scheduled lunch and learn sessions with business analysts and project managers.

    • These are the gatekeepers of information, and should know that IT needs to be involved when things come down the pipeline.

    Step 3.2: Analyze data and project future needs

    This step will walk you through the following activities:

    • Solicit needs from the business.
    • Map business needs to technical requirements, and technical requirements to infrastructure requirements.
    • Identify inefficiencies in order to remedy them.
    • Compare the data across business, component, and service levels, and project your capacity needs.

    This involves the following participants:

    • Capacity manager
    • Infrastructure team members
    • Business stakeholders

    Outcomes of this step

    • Model of how business processes relate to technical requirements and their demand on infrastructure
    • Method for projecting future demand for your organization’s infrastructure
    • Comparison of current capacity usage to projected demand

    “Nobody tells me anything!” – the capacity manager’s lament

    Sometimes “need to know” doesn’t register with sales or marketing. Nearly every infrastructure manager can share a story about a time when someone has made a decision that has critically impacted IT infrastructure without letting anyone in IT in on the “secret.”

    In brief

    The image contains a picture of a man appearing to be overwhelmed.

    Imagine working for a media company as an infrastructure capacity manager. Now imagine that the powers that be have decided to launch a content-focused web service. Seems like something they would do, right? Now imagine you find out about it the same way the company’s subscribers do. This actually happened – and it shouldn’t have. But a similar lack of alignment makes this a real possibility for any organization. If you don’t establish a systematic plan for soliciting and incorporating business requirements, prepare to lose a chunk of your free time. The business should never be able to say, in response to “nobody tells me anything,” “nobody asked.”

    Pictured: an artist’s rendering of the capacity manager in question.

    Directly solicit requirements from the business

    3.2a 30 minutes per stakeholder

    Once you’ve established, firmly, that everyone’s on the same team, meet individually with the stakeholders to assess capacity.

    Instructions

    1. Schedule a one-on-one meeting with each line of business manager (stakeholders identified in 3.1). Ideally this will be recurring.
    • Experienced capacity managers suggest doing this monthly.
  • In the meeting address the following questions:
    • What are some upcoming major initiatives?
    • Is the department going to expand or contract in a noticeable way?
    • Have customers taken to a particular product more than others?
  • Include the schedule in the Capacity Plan Template, and consider including details of the discussion in the notes section in tab 3 of the Capacity Snapshot Tool.
  • Input

    • Stakeholder opinions

    Output

    • Business requirements

    Materials

    • Whiteboard
    • Markers

    Participants

    • Capacity manager
    • Infrastructure staff

    Info-Tech Insight

    Sometimes line of business managers will evade or ignore you when you come knocking. They do this because they don’t know and they don’t want to give you the wrong information. Explain that a best guess is all you can ask for and allay their fears.

    Below, you will find more details about what to look for when soliciting information from the line of business manager you’ve roped into your scheme.

    1. Consider the following:
    • Projected sales pipeline
    • Business growth
    • Seasonal cycles
    • Marketing campaigns
    • New applications and features
    • New products and services
  • Encourage business stakeholders to give you their best guess for elements such as projected sales or business growth.
  • Estimate variance and provide a range. What can you expect at the low end? The high end? Record your historical projections for an idea of how accurate you are.
  • Consider carefully the infrastructure impact of new features (and record this in the notes section of the Capacity Snapshot Tool).
  • Directly solicit requirements from the business (optional)

    3.2a 1 hour

    IT staff and line of business staff come with different skillsets. This can lead to confusion, but it doesn’t have to. Develop effective information solicitation techniques.

    Instructions

    1. Gather your IT staff in a room with a whiteboard. As a group, select a gold service/line of business manager you would like to use as a “practice dummy.”
    2. Have everyone write down a question they would ask of the line of business representative in a hypothetical business/service capacity discussion.
    3. As a group discuss the merits of the questions posed:
    • Are they likely to yield productive information?
    • Are they too vague or specific?
    • Is the person in question likely to know the answer?
    • Is the information requested a guarded trade secret?
  • Discuss the findings and include any notes in section 3 of the Capacity Plan Template.
  • Input

    • Workshop participants’ ideas

    Output

    • Interview skills

    Materials

    • Whiteboard
    • Markers
    • Sticky notes

    Participants

    • Capacity manager
    • Infrastructure staff

    Map business needs to technical requirements, and technical requirements to infrastructure requirements

    3.2b 5 hours

    When it comes to mapping technical requirements, IT alone has the ability to effectively translate business needs.

    Instructions

    1. Use your notes from stakeholder meetings to assess the impact of any changes on gold systems.
    2. For each system brainstorm with infrastructure staff (and any technical experts as necessary) about what the information gleaned from stakeholder discussions. Consider the following discussion points:
    • How has demand for the service been trending? Does it match what the business is telling us?
    • Have we had availability issues in the past?
    • Has the business been right with their estimates in the past?
  • Estimate what a change in business/service metrics means for capacity.
    • E.g. how much RAM does a new email user require?
  • Record the output in the summary card of the Capacity Plan Template.
  • Input

    • Business needs

    Output

    • Technical and infrastructure requirements

    Materials

    • Whiteboard
    • Markers

    Participants

    • Capacity manager
    • Infrastructure staff

    Info-Tech Insight

    Adapt the analysis to the needs of your organization. One capacity manager called the one-to-one mapping of business process to infrastructure demand the Holy Grail of capacity management. If this level of precision isn’t attainable, develop your own working estimates using the higher-level data

    Avoid putting too much faith in the cloud as a solution to your problem

    Has the rise of on-demand, functionally unlimited services eliminated the need for capacity and availability management?

    Capacity management

    The role of the capacity manager is changing, but it still has a purpose. Consider this:

    • Not everything can move to the cloud. For security/functionality reasons, on-premises infrastructure will continue to exist.
    • Cost management is more relevant than ever in the cloud age. Manage your instances.
    • While a cloud migration might render some component capacity management functions irrelevant, it could increase the relevance of others (the network, perhaps).

    Availability management

    Ensuring services are available is still IT’s wheelhouse, even if that means a shift to a brokerage model:

    • Business availability requirements (as part of the business impact analysis, potentially) are important; internal SLAs and contracts with vendors need to be managed.
    • Even in the cloud environment, availability is not guaranteed. Cloud providers have outages (unplanned, maintenance related, etc.) and someone will have to understand the limitations of cloud services and the impact on availability.

    Info-Tech Insight

    The cloud comes at the cost of detailed performance data. Sourcing a service through an SLA with a third party increases the need to perform your own performance testing of gold level applications. See performance monitoring.

    Beware Parkinson’s law

    A consequence of our infinite capacity for creativity, people have the enviable skill of making work. In 1955, C. Northcote Parkinson pointed out this fact in The Economist . What are the implications for capacity management?

    "It is a commonplace observation that work expands so as to fill the time available for its completion. Thus, an elderly lady of leisure can spend the entire day in writing and despatching a postcard to her niece at Bognor Regis. An hour will be spent in finding the postcard, another in hunting for spectacles, half-an-hour in a search for the address, an hour and a quarter in composition, and twenty minutes in deciding whether or not to take an umbrella when going to the pillar-box in the next street."

    C. Northcote Parkinson, The Economist, 1955

    Info-Tech Insight

    If you give people lots of capacity, they will use it. Most shops are overprovisioned, and in some cases that’s throwing perfectly good money away. Don’t be afraid to prod if someone requests something that doesn’t seem right.

    Optimally align demand and capacity

    When it comes to managing your capacity, look for any additional efficiencies.

    Questions to ask:

    • Are there any infrastructure services that are not being used to their full potential, sitting idle, or allocated to non-critical or zombie functions?
      • Are you managing your virtual servers? If, for example, you experience a seasonal spike in demand, are you leaving virtual machines running after the fact?
    • Do your organization’s policies and your infrastructure setup allow for the use of development resources for production during periods of peak demand?
    • Can you make organizational or process changes in order to satisfy demand more efficiently?

    In brief

    Who isn’t a sports fan? Big games mean big stakes for pool participants and armchair quarterbacks—along with pressure on the network as fans stream games from their work computers. One organization suffered from this problem, and, instead of taking a hardline and banning all streams, opted to stream the game on a large screen in a conference room where those interested could work for its duration. This alleviated strain on the network and kept staff happy.

    Shutting off an idle cloud to cut costs

    CASE STUDY

    Industry:Professional Services

    Source:Interview

    24/7 AWS = round-the-clock costs

    A senior developer realized that his development team had been leaving AWS instances running without any specific reason.

    Why?

    The development team appreciated the convenience of an always-on instance and, because the people spinning them up did not handle costs, the problem wasn’t immediately apparent.

    Resolution

    In his spare time over the course of a month, the senior developer wrote a program to manage the servers, including shutting them down during times when they were not in use and providing remote-access start-up when required. His team alone saved $30,000 in costs over the next six months, and his team lead reported that it would have been more than worth paying the team to implement such a project on company time.

    Identify inefficiencies in order to remediate them

    3.2c 20 minutes per service

    Instructions

    1. Gather the infrastructure team together and discuss existing capacity and demand. Use the inputs from your data analysis and stakeholder meetings to set the stage for your discussion.
    2. Solicit ideas about potential inefficiencies from your participants:
    • Are VMs effectively allocated? If you need 7 VMs to address a spike, are those VMs being reallocated post-spike?
    • Are developers leaving instances running in the cloud?
    • Are particular services massively overprovisioned?
    • What are the biggest infrastructure line items? Are there obvious opportunities for cost reduction there?
  • Record any potential opportunities in the summary of the Capacity Plan Template.
  • Input

    • Gold systems
    • Data inputs

    Output

    • Inefficiencies

    Materials

    • Whiteboard
    • Markers

    Participants

    • Capacity manager
    • Infrastructure staff

    Info-Tech Insight

    The most effective capacity management takes a holistic approach and looks at the big picture in order to find ways to eliminate unnecessary infrastructure usage, or to find alternate or more efficient sources of required capacity.

    Dodging the toll troll by rerouting traffic

    CASE STUDY

    Industry:Telecommunications

    Source: Interview

    High-cost lines

    The capacity manager at a telecommunications provider mapped out his firm’s network traffic and discovered they were using a number of VP circuits (inter building cross connects) that were very expensive on the scale of their network.

    Paying the toll troll

    These VP circuits were supplying needed network services to the telecom provider’s clients, so there was no way to reduce this demand.

    Resolution

    The capacity manager analyzed where the traffic was going and compared this to the cost of the lines they were using. After performing the analysis, he found he could re-route much of the traffic away from the VP circuits and save on costs while delivering the same level of service to their users.

    Compare the data across business, component, and service levels, and project your capacity needs

    3.2d 2 hour session/meeting

    Make informed decisions about capacity. Remember: retain all documentation. It might come in handy for the justification of purchases.

    Instructions

    1. Using either a dedicated tool or generic spreadsheet software like Excel or Sheets, evaluate capacity trends. Ask the following questions:
    • Are there times when application performance degraded, and the service level was disrupted?
    • Are there times when certain components or systems neared, reached, or exceeded available capacity?
    • Are there seasonal variations in demand?
    • Are there clear trends, such as ongoing growth of business activity or the usage of certain applications?
    • What are the ramifications of trends or patterns in relation to infrastructure capacity?
  • Use the insight gathered from stakeholders during the stakeholder meetings, project required capacity for the critical components of each gold service.
  • Record the results of this activity in the summary card of the Capacity Plan Template.
  • Compare current capacity to your projections

    3.2e Section 5 of the Capacity Plan Template

    Capacity management (and, by extension, availability management) is a combination of two balancing acts: cost against capacity and supply and demand.*

    Instructions

    1. Compare your projections with your reality. You already know whether or not you have enough capacity given your lead times. But do you have too much? Compare your sub-component capacity projections to your current state.
    2. Highlight any outliers. Is there a particular service that is massively overprovisioned?
    3. Evaluate the reasons for the overprovisioning.
    • Is the component critically important?
    • Did you get a great deal on hardware?
    • Is it an oversight?
  • Record the results in the notes section of the summary card of the Capacity Plan Template.
  • *Office of Government Commerce 2001, 119.

    In brief

    The fractured nature of the capacity management space means that every organization is going to have a slightly different tooling strategy. No vendor has dominated, and every solution requires some level of customization. One capacity manager (a cloud provider, no less!) relayed a tale about a capacity management Excel sheet programmed with 5,000+ lines of code. As much work as that is, a bespoke solution is probably unavoidable.

    If you want additional support, have our analysts guide you through this phase as part of an Info-Tech workshop.

    The image contains a picture of an Info-Tech analyst.

    Book a workshop with our Info-Tech analysts:

    • To accelerate this project, engage your IT team in an Info-Tech workshop with an Info-Tech analyst team.
    • Info-Tech analysts will join you and your team onsite at your location or welcome you to Info-Tech’s historic Toronto office to participate in an innovative onsite workshop.
    • Contact your account manager (www.infotech.com/account), or email Workshops@InfoTech.com for more information.

    The following are sample activities that will be conducted by Info-Tech analysts with your team:

    3.2

    The image contains a screenshot of activity 3.2.

    Map business needs to technical requirements and technical requirements to infrastructure requirements

    The analyst will guide workshop participants in using their organization’s data to map out the relationships between applications, technical requirements, and the underlying infrastructure usage.

    Phase 3 Guided Implementation

    Call 1-888-670-8889 or email GuidedImplementations@InfoTech.com for more information.

    Complete these steps on your own, or call us to complete a guided implementation. A guided implementation is a series of 2-3 advisory calls that help you execute each phase of a project. They are included in most advisory memberships.

    Guided Implementation 3: Solicit and incorporate business needs

    Proposed Time to Completion: 2 weeks

    Step 3.1: Solicit business needs and gather data

    Review your findings with an analyst

    Discuss the effectiveness of your strategies to involve business stakeholders in the planning process and your methods of data collection and analysis.

    Then complete these activities…

    • Analyze historical trends and track your services’ status
    • Build a list of key business stakeholders
    • Bake stakeholders into the planning process

    With these tools & templates:

    Capacity Plan Template

    Step 3.2: Analyze data and project future needs

    Review your findings with an analyst

    Discuss the effectiveness of your strategies to involve business stakeholders in the planning process and your methods of data collection and analysis.

    Then complete these activities…

    • Map business needs to technical requirements and technical requirements to infrastructure requirements
    • Compare the data across business, component, and service levels, and project your capacity needs
    • Compare current capacity to your projections

    With these tools & templates:

    Capacity Snapshot Tool

    Capacity Plan Template

    Phase 3 Results & Insights:

    • Develop new business processes that more closely align your role with business stakeholders. Building these relationships takes hard work, and won’t happen overnight.
    • Take a holistic approach to eliminate unnecessary infrastructure usage or source capacity more efficiently.

    PHASE 4

    Identify and Mitigate Risks

    Step 4.1: Identify and mitigate risks

    This step will walk you through the following activities:

    • Identify potential risks.
    • Determine strategies to mitigate risks.
    • Complete your capacity management plan.

    This involves the following participants:

    • Capacity manager
    • Infrastructure team members
    • Business stakeholders

    Outcomes of this step

    • Strategies for reducing risks
    • Capacity management plan

    Understand what happens when capacity/availability management fails

    1. Services become unavailable. If availability and capacity management are not constantly practiced, an inevitable consequence is downtime or a reduction in the quality of that service. Critical sub-component failures can knock out important systems on their own.
    2. Money is wasted. In response to fears about availability, it’s entirely possible to massively overprovision or switch entirely to a pay-as-you-go model. This, unfortunately, brings with it a whole host of other problems, including overspending. Remember: infinite capacity means infinite potential cost.
    3. IT remains reactive and is unable to contribute more meaningfully to the organization. If IT is constantly putting out capacity/availability-related fires, there is no room for optimization and activities to increase organizational maturity. Effective availability and capacity management will allow IT to focus on other work.

    Mitigate availability and capacity risks

    Availability: how often a service is usable (that is to say up and not too degraded to be effective). Consequences of reduced availability can include financial losses, impacted customer goodwill, and reduced faith in IT more generally.

    Causes of availability issues:

    • Poor capacity management – a service becomes unavailable when there is insufficient supply to meet demand. This is the result of poor capacity management.
    • Scheduled maintenance – services go down for maintenance with some regularity. This needs to be baked into service-level negotiations with vendors.
    • Vendor outages – sometimes vendors experience unplanned outages. There is typically a contract provision that covers unplanned outages, but that doesn’t change the fact that your service will be interrupted.

    Capacity: a particular component’s/service’s/business’ wiggle room. In other words, its usage ceiling.

    Causes of capacity issues:

    • Poor demand management – allowing users to run amok without any regard for how capacity is sourced and paid for.
    • Massive changes in legitimate demand – more usage means more demand.
    • Poor capacity planning – predictable changes in demand that go unaddressed can lead to capacity issues.

    Add additional potential causes of availability and capacity risks as needed

    4.1a 30 minutes

    Availability and capacity issues can stem from a number of different causes. Include a list in your availability and capacity management plan.

    Instructions

    1. Gather the group together. Go around the room and have participants provide examples of incidents and problems that have been the result of availability and capacity issues.
    2. Pose questions to the group about the source of those availability and capacity issues.
    • What could have been done differently to avoid these issues?
    • Was the availability/capacity issue a result of a faulty internal/external SLA?
  • Record the results of the exercise in sections 4.1 and 4.2 of the Capacity Plan Template.
  • Input

    • Capacity Snapshot Tool results

    Output

    • Additional sources of availability and capacity risks

    Materials

    • Capacity Plan Template

    Participants

    • Capacity manager
    • Infrastructure staff

    Info-Tech Insight

    Availability and capacity problems result in incidents, critical incidents, and problems. These are addressed in a separate project (incident and problem management), but information about common causes can streamline that process.

    Identify capacity risks and mitigate them

    4.1b 30 minutes

    Based on your understanding of your capacity needs (through written SLAs and informal but regular meetings with the business) highlight major risks you foresee.

    Instructions

    1. Make a chart with two columns on a whiteboard. They should be labelled “risk” and “mitigation” respectively.
    2. Record risks to capacity you have identified in earlier activities.
    • Refer to the Capacity Snapshot Tool for components that are highlighted in red and yellow. These are specific components that present special challenges. Identify the risk(s) in as much detail as possible. Include service and business risks as well.
    • Examples: a marketing push will put pressure on the web server; a hiring push will require more Office 365 licenses; a downturn in registration will mean that fewer VMs will be required to run the service.

    Input

    • Capacity Snapshot Tool results

    Output

    • Inefficiencies

    Materials

    • Whiteboard
    • Markers

    Participants

    • Capacity manager
    • Infrastructure staff

    Info-Tech Insight

    It’s an old adage, but it checks out: don’t come to the table armed only with problems. Be a problem solver and prove IT’s value to the organization.

    Identify capacity risks and mitigate them (cont.)

    4.1b 1.5 hours

    Instructions (cont.)

    1. Begin developing mitigation strategies. Options for responding to known capacity risks fall into one of two camps:
    • Acceptance: responding to the risk is costlier than acknowledging its existence without taking any action. For gold systems, acceptance is typically not acceptable.
    • Mitigation: limiting/reducing, eliminating, or transferring risk (Herrera) comprise the sort of mitigation discussed here.
      • Limiting/reducing: taking steps to improve the capacity situation, but accepting some level of risk (spinning up a new VM, pushing back on demands from the business, promoting efficiency).
      • Eliminating: the most comprehensive (and most expensive) mitigation strategy, elimination could involve purchasing a new server or, at the extreme end, building a new datacenter.
      • Transfer: “robbing Peter to pay Paul,” in the words of capacity manager Todd Evans, is one potential way to limit your exposure. Is there a less critical service that can be sacrificed to keep your gold service online?
  • Record the results of this exercise in section 5 of the Capacity Plan Template.
  • Input

    • Capacity Snapshot Tool results

    Output

    • Capacity risk mitigations

    Materials

    • Whiteboard
    • Markers

    Participants

    • Capacity manager
    • Infrastructure staff

    Info-Tech Insight

    It’s an old adage, but it checks out: don’t come to the table armed only with problems. Be a problem solver and prove IT’s value to the organization.

    Identify availability risks and mitigate them

    4.1c 30 minutes

    While capacity management is a form of availability management, it is not the only form. In this activity, outline the specific nature of threats to availability.

    Instructions

    1. Make a chart with two columns on a whiteboard. They should be labelled “risk” and “mitigation” respectively.
    2. Begin brainstorming general availability risks based on the following sources of information/categories:
    • Vendor outages
    • Disaster recovery
    • Historical availability issues

    The image contains a large blue circle labelled: Availability. Also in the blue circle is a small red circle labelled: Capacity.

    Input

    • Capacity Snapshot Tool results

    Output

    • Availability risks and mitigations

    Materials

    • Whiteboard
    • Markers

    Participants

    • Capacity manager
    • Infrastructure staff

    Info-Tech Best Practice

    A dynamic central repository is a good way to ensure that availability issues stemming from a variety of causes are captured and mitigated.

    Identify availability risks and mitigate them (cont.)

    4.1c 1.5 hours

    Although it is easier said than done, identifying potential mitigations is a crucial part of availability management as an activity.

    Instructions (cont.)

    1. Begin developing mitigation strategies. Options for responding to known capacity risks fall into one of two camps:
    • Acceptance – responding to the risk is costlier than taking it on. Some unavailability is inevitable, between maintenance and unscheduled downtime. Record this, though it may not require immediate action.
    • Mitigation strategies:
      • Limiting/reducing – taking steps to increase availability of critical systems. This could include hot spares for unreliable systems or engaging a new vendor.
      • Eliminating – the most comprehensive (and most expensive) mitigation strategy. It could include selling.
      • Transfer – “robbing Peter to pay Paul,” in the words of capacity manager Todd Evans, is one potential way to limit your exposure. Is there a less critical service that can be sacrificed to keep your gold service online?
  • Record the results of this exercise in section 5 of Capacity Plan Template.
  • Input

    • Capacity Snapshot Tool results

    Output

    • Availability risks and mitigations

    Materials

    • Whiteboard
    • Markers

    Participants

    • Capacity manager
    • Infrastructure staff

    Iterate on the process and present your completed availability and capacity management plan

    The stakeholders consulted as part of the process will be interested in its results. Share them, either in person or through a collaboration tool.

    The current status of your availability and capacity management plan should be on the agenda for every stakeholder meeting. Direct the stakeholders’ attention to the parts of the document that are relevant to them, and solicit their thoughts on the document’s accuracy. Over time you should get a pretty good idea of who among your stakeholder group is skilled at projecting demand, and who over- or underestimates, and by how much. This information will improve your projections and, therefore, your management over time.

    Info-Tech Insight

    Use the experience gained and the artifacts generated to build trust with the business. The meetings should be regular, and demonstrating that you’re actually using the information for good is likely to make hesitant participants in the process more likely to open up.

    If you want additional support, have our analysts guide you through this phase as part of an Info-Tech workshop.

    The image contains a picture of an Info-Tech analyst.

    Book a workshop with our Info-Tech analysts:

    • To accelerate this project, engage your IT team in an Info-Tech workshop with an Info-Tech analyst team.
    • Info-Tech analysts will join you and your team onsite at your location or welcome you to Info-Tech’s historic Toronto office to participate in an innovative onsite workshop.
    • Contact your account manager (www.infotech.com/account), or email Workshops@InfoTech.com for more information.

    The following are sample activities that will be conducted by Info-Tech analysts with your team:

    4.1

    The image contains a screenshot of activity 4.1.

    Identify capacity risks and mitigate them

    The analyst will guide workshop participants in identifying potential risks to capacity and determining strategies for mitigating them.

    Phase 4 Guided Implementation

    Call 1-888-670-8889 or email GuidedImplementations@InfoTech.com for more information.

    Complete these steps on your own, or call us to complete a guided implementation. A guided implementation is a series of 2-3 advisory calls that help you execute each phase of a project. They are included in most advisory memberships.

    Guided Implementation 4: Identify and mitigate risks

    Proposed Time to Completion: 1 week

    Step 4.1: Identify and mitigate risks

    Review your findings with an analyst

    • Discuss your potential risks and your strategies for mitigating those risks.

    Then complete these activities…

    • Identify capacity risks and mitigate them
    • Identify availability risks and mitigate them
    • Complete your capacity management plan

    With these tools & templates:

    Capacity Snapshot Tool

    Capacity Plan Template

    Phase 4 Results & Insights:

    • Be a problem solver and prove IT’s value to the organization. Capacity management allows infrastructure to drive business value.
    • Iterate and share results. Reinforce your relationships with stakeholders and continue to refine how capacity management transforms your organization’s business processes.

    Insight breakdown

    Insight 1

    Components are critical to availability and capacity management.

    The CEO doesn’t care about the SMTP server. She cares about meeting customer needs and producing profit. For IT capacity and availability managers, though, the devil is in the details. It only takes one faulty component to knock out a service. Keep track and keep the lights on.

    Insight 2

    Ask what the business is working on, not what they need.

    If you ask them what they need, they’ll tell you – and it won’t be cheap. Find out what they’re going to do, and use your expertise to service those needs. Use your IT experience to estimate the impact of business and service level changes on the components that secure the availability you need.

    Insight 3

    Cloud shmoud.

    The role of the capacity manager might be changing with the advent of the public cloud, but it has not disappeared. Capacity managers in the age of the cloud are responsible for managing vendor relationships, negotiating external SLAs, projecting costs and securing budgets, reining in prodigal divisions, and so on.

    Summary of accomplishment

    Knowledge Gained

    • Impact of downtime on the organization
    • Gold systems
    • Key dependencies and sub-components
    • Strategy for monitoring components
    • Strategy for soliciting business needs
    • Projected capacity needs
    • Availability and capacity risks and mitigations

    Processes Optimized

    • Availability management
    • Capacity management

    Deliverables Completed

    • Business Impact Analysis
    • Capacity Plan Template

    Project step summary

    Client Project: Develop an Availability and Capacity Management Plan

    1. Conduct a business impact analysis
    2. Assign criticality ratings to services
    3. Define your monitoring strategy
    4. Implement your monitoring tool/aggregator
    5. Solicit business needs and gather data
    6. Analyze data and project future needs
    7. Identify and mitigate risks

    Info-Tech Insight

    This project has the ability to fit the following formats:

    • Onsite workshop by Info-Tech Research Group consulting analysts.
    • Do-it-yourself with your team.
    • Remote delivery via Info-Tech Guided Implementation.

    Research contributors and experts

    The image contains a picture of Adrian Blant.

    Adrian Blant, Independent Capacity Consultant, IT Capability Solutions

    Adrian has over 15 years' experience in IT infrastructure. He has built capacity management business processes from the ground up, and focused on ensuring a productive dialogue between IT and the business.

    The image contains a picture of James Zhang.

    James Zhang, Senior Manager Disaster Recovery, AIG Technology

    James has over 20 years' experience in IT and 10 years' experience in capacity management. Throughout his career, he has focused on creating new business processes to deliver value and increase efficiency over the long term.

    The image contains a picture of Mayank Banerjee.

    Mayank Banerjee, CTO, Global Supply Chain Management, HelloFresh

    Mayank has over 15 years' experience across a wide range of technologies and industries. He has implemented highly automated capacity management processes as part of his role of owning and solving end-to-end business problems.

    The image contains a picture of Mike Lynch

    Mike Lynch, Consultant, CapacityIQ

    Mike has over 20 years' experience in IT infrastructure. He takes a holistic approach to capacity management to identify and solve key problems, and has developed automated processes for mapping performance data to information that can inform business decisions.

    The image contains a picture of Paul Waguespack.

    Paul Waguespack, Manager of Application Systems Engineering, Tufts Health Plan

    Paul has over 10 years' experience in IT. He has specialized in implementing new applications and functionalities throughout their entire lifecycle, and integrating with all aspects of IT operations.

    The image contains a picture of Richie Mendoza.

    Richie Mendoza, IT Consultant, SMITS Inc.

    Richie has over 10 years' experience in IT infrastructure. He has specialized in using demand forecasting to guide infrastructure capacity purchasing decisions, to provide availability while avoiding costly overprovisioning.

    The image contains a picture of Rob Thompson.

    Rob Thompson, President, IT Tools & Process

    Rob has over 30 years’ IT experience. Throughout his career he has focused on making IT a generator of business value. He now runs a boutique consulting firm.

    Todd Evans, Capacity and Performance Management SME, IBM

    Todd has over 20 years' experience in capacity and performance management. At Kaiser Permanente, he established a well-defined mapping of the businesses workflow processes to technical requirements for applications and infrastructure.

    Bibliography

    451 Research. “Best of both worlds: Can enterprises achieve both scalability and control when it comes to cloud?” 451 Research, November 2016. Web.

    Allen, Katie. “Work Also Shrinks to Fit the Time Available: And We Can Prove It.” The Guardian. 25 Oct. 2017.

    Amazon. “Amazon Elastic Compute Cloud.” Amazon Web Services. N.d. Web.

    Armandpour, Tim. “Lies Vendors Tell about Service Level Agreements and How to Negotiate for Something Better.” Network World. 12 Jan 2016.

    “Availability Management.” ITIL and ITSM World. 2001. Web.

    Availability Management Plan Template. Purple Griffon. 30 Nov. 2012. Web.

    Bairi, Jayachandra, B., Murali Manohar, and Goutam Kumar Kundu. “Capacity and Availability Management by Quantitative Project Management in the IT Service Industry.” Asian Journal on Quality 13.2 (2012): 163-76. Web.

    BMC Capacity Optimization. BMC. 24 Oct 2017. Web.

    Brooks, Peter, and Christa Landsberg. Capacity Management in Today’s IT Environment. MentPro. 16 Aug 2017. Web.

    "Capacity and Availability Management." CMMI Institute. April 2017. Web.

    Capacity and Availability Management. IT Quality Group Switzerland. 24 Oct. 2017. Web.

    Capacity and Performance Management: Best Practices White Paper. Cisco. 4 Oct. 2005. Web.

    "Capacity Management." Techopedia.

    “Capacity Management Forecasting Best Practices and Recommendations.” STG. 26 Jan 2015. Web.

    Capacity Management from the Ground up. Metron. 24 Oct. 2017. Web.

    Capacity Management in the Modern Datacenter. Turbonomic. 25 Oct. 2017. Web.

    Capacity Management Maturity Assessing and Improving the Effectiveness. Metron. 24 Oct. 2017. Web.

    “Capacity Management Software.” TeamQuest. 24 Oct 2017. Web,

    Capacity Plan Template. Purainfo. 11 Oct 2012. Web.

    “Capacity Planner—Job Description.” Automotive Industrial Partnership. 24 Oct. 2017. Web.

    Capacity Planning. CDC. Web. Aug. 2017.

    "Capacity Planning." TechTarget. 24 Oct 2017. Web.

    “Capacity Planning and Management.” BMC. 24 Oct 2017. Web.

    "Checklist Capacity Plan." IT Process Wiki. 24 Oct. 2017. Web.

    Dykes, Brent. “Actionable Insights: The Missing Link Between Data and Business Value.” Forbes. April 26, 2016. Web.

    Evolved Capacity Management. CA Technologies. Oct. 2013. Web.

    Francis, Ryan. “False positives still cause threat alert fatigue.” CSO. May 3, 2017. Web.

    Frymire, Scott. "Capacity Planning vs. Capacity Analytics." ScienceLogic. 24 Oct. 2017. Web.

    Glossary. Exin. Aug. 2017. Web.

    Herrera, Michael. “Four Types of Risk Mitigation and BCM Governance, Risk and Compliance.” MHA Consulting. May 17, 2013.

    Hill, Jon. How to Do Capacity Planning. TeamQuest. 24 Oct. 2017. Web.

    “How to Create an SLA in 7 Easy Steps.” ITSM Perfection. 25 Oct. 2017. Web.

    Hunter, John. “Myth: If You Can’t Measure It: You Can’t Manage It.” W. Edwards Deming Institute Blog. 13 Aug 2015. Web.

    IT Service Criticality. U of Bristol. 24 Oct. 2017. Web.

    "ITIL Capacity Management." BMC's Complete Guide to ITIL. BMC Software. 22 Dec. 2016. Web.

    “Just-in-time.” The Economist. 6 Jul 2009. Web.

    Kalm, Denise P., and Marv Waschke. Capacity Management: A CA Service Management Process Map. CA. 24 Oct. 2017. Web.

    Klimek, Peter, Rudolf Hanel, and Stefan Thurner. “Parkinson’s Law Quantified: Three Investigations in Bureaucratic Inefficiency.” Journal of Statistical Mechanics: Theory and Experiment 3 (2009): 1-13. Aug. 2017. Web.

    Landgrave, Tim. "Plan for Effective Capacity and Availability Management in New Systems." TechRepublic. 10 Oct. 2002. Web.

    Longoria, Gina. “Hewlett Packard Enterprise Goes After Amazon Public Cloud in Enterprise Storage.” Forbes. 2 Dec. 2016. Web.

    Maheshwari, Umesh. “Understanding Storage Capacity.” NimbleStorage. 7 Jan. 2016. Web.

    Mappic, Sandy. “Just how complex can a Login Transaction be? Answer: Very!” Appdynamics. Dec. 11 2011. Web.

    Miller, Ron. “AWS Fires Back at Larry Ellison’s Claims, Saying It’s Just Larry Being Larry.” Tech Crunch. 2 Oct. 2017. Web.

    National College for Teaching & Leadership. “The role of data in measuring school performance.” National College for Teaching & Leadership. N.d. Web,

    Newland, Chris, et al. Enterprise Capacity Management. CETI, Ohio State U. 24 Oct. 2017. Web.

    Office of Government Commerce . Best Practice for Service Delivery. London: Her Majesty’s Stationery Office, 2001.

    Office of Government Commerce. Best Practice for Business Perspective: The IS View on Delivering Services to the Business. London: Her Majesty’s Stationery Office, 2004.

    Parkinson, C. Northcote. “Parkinson’s Law.” The Economist. 19 Nov. 1955. Web.

    “Parkinson’s Law Is Proven Again.” Financial Times. 25 Oct. 2017. Web.

    Paul, John, and Chris Hayes. Performance Monitoring and Capacity Planning. VM Ware. 2006. Web.

    “Reliability and Validity.” UC Davis. N.d. Web.

    "Role: Capacity Manager." IBM. 2008. Web.

    Ryan, Liz. “‘If You Can’t Measure It, You Can’t Manage It’: Not True.” Forbes. 10 Feb. 2014. Web.

    S, Lalit. “Using Flexible Capacity to Lower and Manage On-Premises TCO.” HPE. 23 Nov. 2016. Web.

    Snedeker, Ben. “The Pros and Cons of Public and Private Clouds for Small Business.” Infusionsoft. September 6, 2017. Web.

    Statement of Work: IBM Enterprise Availability Management Service. IBM. Jan 2016. Web.

    “The Road to Perfect AWS Reserved Instance Planning & Management in a Nutshell.” Botmetric. 25 Oct. 2017. Web.

    Transforming the Information Infrastructure: Build, Manage, Optimize. Asigra. Aug. 2017. Web.

    Valentic, Branimir. "Three Faces of Capacity Management." ITIL/ISO 20000 Knowledge Base. Advisera. 24 Oct. 2017. Web.

    "Unify IT Performance Monitoring and Optimization." IDERA. 24 Oct. 2017. Web.

    "What is IT Capacity Management?" Villanova U. Aug. 2017. Web.

    Wolstenholme, Andrew. Final internal Audit Report: IT Availability and Capacity (IA 13 519/F). Transport For London. 23 Feb. 2015. Web.

    Determine Your Zero Trust Readiness

    • Buy Link or Shortcode: {j2store}249|cart{/j2store}
    • member rating overall impact: 9.8/10 Overall Impact
    • member rating average dollars saved: $24,574 Average $ Saved
    • member rating average days saved: 12 Average Days Saved
    • Parent Category Name: Security Strategy & Budgeting
    • Parent Category Link: /security-strategy-and-budgeting

    CISOs pushing for zero trust as their security strategy face several challenges including:

    • Understanding and clarifying the benefits of zero trust for the organization.
    • The inability to verify all business operations are maintaining security best practices.
    • Convincing business units to add more security controls that go against the grain of reducing friction in workflows while still demonstrating these controls support the business.

    Our Advice

    Critical Insight

    • Zero trust must benefit the business and security. Because the road to zero trust is an iterative process, IT security will need to constantly determine how different areas of zero trust will affect core business processes.
    • Zero trust reduces reliance on perimeter security. Zero trust is a strategy that solves how to move beyond the reliance on perimeter security and move controls to where the user accesses resources.
    • Not everyone can achieve zero trust, but everyone can adopt it. Zero trust will be different for every organization and may not be applicable in every control area. This means that zero trust is not a one-size-fits-all approach to IT security. Zero trust is the goal, but some organizations can only get so close to the ideal.

    Impact and Result

    Zero trust is a journey that uses multiple capabilities and requires multiple parties to contribute to an organization’s security. Use Info-Tech’s approach to:

    • Understand zero trust as a strategic platform for building your security roadmap.
    • Assess your current state and determine the benefits of adopting zero trust to help plan your roadmap.
    • Separate vendors from the hype surrounding zero trust to adopt a vendor-agnostic approach to your zero trust planning.

    Determine Your Zero Trust Readiness Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should determine your zero trust readiness, review Info-Tech’s methodology, and understand the ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Understand zero trust

    Recognize the zero trust ideal and understand the different zero trust schools of thought.

    2. Assess your zero trust readiness

    Assess and determine the benefits of zero trust and identify and evaluate vendors in the zero trust market.

    • Zero Trust Security Benefit Assessment Tool
    [infographic]

    Explore the Secrets of IBM Software Contracts to Optimize Spend and Reduce Compliance Risk

    • Buy Link or Shortcode: {j2store}141|cart{/j2store}
    • member rating overall impact: N/A
    • member rating average dollars saved: N/A
    • member rating average days saved: N/A
    • Parent Category Name: Licensing
    • Parent Category Link: /licensing
    • IBM customers want to make effective use of their paid-up licenses to avoid overspending and stay compliant with agreements.
    • Each IBM software product is subject to different rules.
    • Clients control and have responsibility for aligning usage and payments. Over time, the usage of the software may be out of sync with what the client has paid for, resulting in either overspending or violation of the licensing agreement.
    • IBM audits software usage in order to generate revenue from non-compliant customers.

    Our Advice

    Critical Insight

    • You have a lot of work to do if you haven’t been paying attention to your IBM software.
    • Focus on needs first. Conduct and document a thorough requirements assessment. Well-documented needs will be your core asset in negotiation.
    • Know what’s in IBM’s terms and conditions. Failure to understand these can lead to major penalties after an audit.
    • Review your agreements and entitlements quarterly. IBM may have changed the rules, and you have almost certainly changed your usage.

    Impact and Result

    • Establish clear licensing requirements.
    • Maintain an effective process for managing your IBM license usage and compliance.
    • Identify any cost-reduction opportunities.
    • Prepare for penalty-free IBM audits.

    Explore the Secrets of IBM Software Contracts to Optimize Spend and Reduce Compliance Risk Research & Tools

    Start here – read the Executive Brief

    Read this Executive Brief to understand why you need to invest effort in managing usage and licensing of your IBM software.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Review terms and conditions for your IT contract

    Use Info-Tech’s licensing best practices to avoid the common mistakes of overspending on IBM licensing or failing an IBM audit.

    • IBM Passport Advantage Software RFQ Template
    • IBM 3-Year Bundled Price Analysis Tool
    [infographic]

    Key Metrics for Every CIO

    • Buy Link or Shortcode: {j2store}119|cart{/j2store}
    • member rating overall impact: N/A
    • member rating average dollars saved: N/A
    • member rating average days saved: N/A
    • Parent Category Name: Performance Measurement
    • Parent Category Link: /performance-measurement
    • As a CIO, you are inundated with data and information about how your IT organization is performing based on the various IT metrics that exist.
    • The information we receive from metrics is often just that – information. Rarely is it used as a tool to drive the organization forward.
    • CIO metrics need to consider the goals of key stakeholders in the organization.

    Our Advice

    Critical Insight

    • The top metrics for CIOs don’t have anything to do with IT.
    • CIOs should measure and monitor metrics that have a direct impact on the business.
    • Be intentional with the metric and number of metrics that you monitor on a regular basis.
    • Be transparent with your stakeholders on what and why you are measuring those specific metrics.

    Impact and Result

    • Measure fewer metrics, but measure those that will have a significant impact on how your deliver value to your organization.
    • Focus on the metrics that you can take action against, rather than simply monitor.
    • Ensure your metrics tie to your top priorities as a CIO.

    Key Metrics for Every CIO Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Key Metrics for Every CIO deck – The top metrics every CIO should measure and act on

    Leverage the top metrics for every CIO to help focus your attention and provide insight into actionable steps.

    • Key Metrics for Every CIO Storyboard
    [infographic]

    Further reading

    Key Metrics for Every CIO

    The top six metrics for CIOs – and they have very little to do with IT

    Analyst Perspective

    Measure with intention

    Be the strategic CIO who monitors the right metrics relevant to their priorities – regardless of industry or organization. When CIOs provide a laundry list of metrics they are consistently measuring and monitoring, it demonstrates a few things.

    First, they are probably measuring more metrics than they truly care about or could action. These “standardized” metrics become something measured out of expectation, not intention; therefore, they lose their meaning and value to you as a CIO. Stop spending time on these metrics you will be unable or unwilling to address.

    Secondly, it indicates a lack of trust in the IT leadership team, who can and should be monitoring these commonplace operational measures. An empowered IT leader will understand the responsibility they have to inform the CIO should a metric be derailing from the desired outcome.

    Photo of Brittany Lutes, Senior Research Analyst, Organizational Transformation Practice, Info-Tech Research Group. Brittany Lutes
    Senior Research Analyst
    Organizational Transformation Practice
    Info-Tech Research Group

    Executive Summary

    Your Challenge

    CIOs need to measure a set of specific metrics that:

    • Will support the organization’s vision, their career, and the IT function all in one.
    • Can be used as a tool to make informed decisions and take appropriate actions that will improve the IT function’s ability to deliver value.
    • Consider the influence of critical stakeholders, especially the end customer.
    • Are easily measured at any point in time.
    Common Obstacles

    CIOs often cannot define these metrics because:

    • We confuse the operational metrics IT leaders need to monitor with strategic metrics CIOs need to monitor.
    • Previously monitored metrics did not deliver value.
    • It is hard to decide on a metric that will prove both insightful and easily measurable.
    • We measure metrics without any method or insight on how to take actionable steps forward.
    Info-Tech’s Approach

    For every CIO, there are six areas that should be a focus, no matter your organization or industry. These six priorities will inform the metrics worth measuring:

    • Risk management
    • Delivering on business objectives
    • Customer satisfaction
    • Employee engagement
    • Business leadership relations
    • Managing to a budget

    Info-Tech Insight

    The top metrics for a CIO to measure and monitor have very little to do with IT and everything to do with ensuring the success of the business.

    Your challenge

    CIOs are not using metrics as a personal tool to advance the organization:
    • Metrics should be used as a tool by the CIO to help inform the future actions that will be taken to reach the organization’s strategic vision.
    • As a CIO, you need to have a defined set of metrics that will support your career, the organization, and the IT function you are accountable for.
    • CIO metrics must consider the most important stakeholders across the entire ecosystem of the organization – especially the end customer.
    • The metrics for a CIO are distinctly different from the metrics you use to measure the operational effectiveness of the different IT functions.
    “CIOs are businesspeople first and technology people second.” (Myles Suer, Source: CIO, 2019.)

    Common obstacles

    These barriers make this challenge difficult to address for many CIOs:
    • CIOs often do not measure metrics because they are not aware of what should or needs to be measured.
    • As a result of not wanting to measure the wrong thing, CIOs can often choose to measure nothing at all.
    • Or they get too focused on the operational metrics of their IT organization, leaving the strategic business metrics forgotten.
    • Moreover, narrowing the number of metrics that are being measured down to an actionable number is very difficult.
    • We rely only on physical data sets to help inform the measurements, not considering the qualitative feedback received.
    CIO priorities are business priorities

    46% of CIOs are transforming operations, focused on customer experiences and employee productivity. (Source: Foundry, 2022.)

    Finances (41.3%) and customers (28.1%) remain the top two focuses for CIOs when measuring IT effectiveness. All other focuses combine for the remaining 30.6%. (Source: Journal of Informational Technology Management, 2018.)

    Info-Tech’s approach

    Organizational goals inform CIO metrics

    Diagram with 'CIO Metrics' at the center surrounded by 'Directive Goals', 'Product/Service Goals', 'IT Goals', and 'Operations Goals', each of which are connected to eachother by 'Customers'.

    The Info-Tech difference:
    1. Every CIO has the same set of priorities regardless of their organization or industry given that these metrics are influenced by similar goals of organizations.
    2. CIO metrics are a tool to help inform the actions that will support each core area in reaching their desired goals.
    3. Be mindful of the goals different business units are using to reach the organization’s strategic vision – this includes your own IT goals.
    4. Directly or indirectly, you will always influence the ability to acquire and retain customers for the organization.

    CIO priorities

    MANAGING TO A BUDGET
    Reducing operational costs and increasing strategic IT spend.
    Table centerpiece for CIO Priorities. DELIVERING ON BUSINESS OBJECTIVES
    Aligning IT initiatives to the vision of the organization.
    CUSTOMER SATISFACTION
    Directly and indirectly impacting customer experience.
    EMPLOYEE ENGAGEMENT
    Creating an IT workforce of engaged and purpose-driven people.
    RISK MANAGEMENT
    Actively knowing and mitigating threats to the organization.
    BUSINESS LEADERSHIP RELATONS
    Establishing a network of influential business leaders.

    High-level process flow

    How do we use the CIO metrics?
    Process flow that starts at 'Consider - Identify and analyze CIO priorities', and is followed by 'Select priorities - Identify the top priorities for CIOs (see previous slide)', 'Create a measure - Determine a measure that aligns to each priority', 'Make changes & improvements - Take action to improve the measure and reach the goal you are trying to achieve', 'Demonstrate progress - Use the metrics to demonstrate progress against priorities'. Using priority-based metrics allows you to make incremental improvements that can be measured and reported on, which makes program maturation a natural process.

    Example CIO dashboard

    Example CIO dashboard.
    * Arrow indicates month-over-month trend

    Harness the value of metric data

    Metrics are rarely used accurately as a tool
    • When you have good metrics, you can:
      • Ensure employees are focused on the priorities of the organization
      • Have insight to make better decisions
      • Communicate with the business using language that resonates with each stakeholder
      • Increase the performance of your IT function
      • Continually adapt to meet changing business demands
    • Metrics are tools that quantifiably indicate whether a goal is on track to being achieved (proactive) or if the goal was successfully achieved (retroactive)
    • This is often reflected through two metric types:
      • Leading Metrics: The metric indicates if there are actions that should be taken in the process of achieving a desired outcome.
      • Lagging Metrics: Based on the desired outcome, the metric can indicate where there were successes or failures that supported or prevented the outcome from being achieved.
    • Use the data from the metrics to inform your actions. Do not collect this data if your intent is simply to know the data point. You must be willing to act.
    "The way to make a metric successful is by understanding why you are measuring it." (Jeff Neyland CIO)

    CIOs measure strategic business metrics

    Keep the IT leadership accountable for operational metrics
    • Leveraging the IT leadership team, empower and hold each leader accountable for the operational metrics specific to their functional area
    • As a CIO, focus on the metrics that are going to impact the business. These are often tied to people or stakeholders:
      • The customers who will purchase the product or service
      • The decision makers who will fund IT initiatives
      • The champions of IT value
      • The IT employees who will be driven to succeed
      • The owner of an IT risk event
    • By focusing on these priority areas, you can regularly monitor aspects that will have major business impacts – and be able to address those impacts.
    As a CIO, avoid spending time on operational metrics such as:
    • Time to deliver
    • Time to resolve
    • Project delivery (scope, time, money)
    • Application usage
    • User experiences
    • SLAs
    • Uptime/downtime
    • Resource costs
    • Ticket resolution
    • Number of phishing attempts
    Info-Tech Insight

    While operational metrics are important to your organization, IT leaders should be empowered and responsible for their management.

    SECTION 1

    Actively Managing IT Risks

    Actively manage IT risks

    The impact of IT risks to your organization cannot be ignored any further
    • Few individuals in an organization understand IT risks and can proactively plan for the prevention of those threats, making the CIO the responsible and accountable individual when it comes to IT risks – especially the components that tie into cybersecurity.
    • When the negative impacts of an IT threat event are translated into terms that can be understood and actioned by all in the organization, it increases the likelihood of receiving the sponsorship and funding support necessary.
    • Moreover, risk management can be used as a tool to drive the organization toward its vision state, enabling informed risk decisions.

    Risk management metric:

    Number of critical IT threats that were detected and prevented before impact to the organization.

    Beyond risk prevention
    Organizations that have a clear risk tolerance can use their risk assessments to better inform their decisions.
    Specifically, taking risks that could lead to a high return on investment or other key organizational drivers.

    Protect the organization from more than just cyber threats

    Other risk-related metrics:
    • Percentage of IT risks integrated into the organization’s risk management approach.
    • Number of risk management incidents that were not identified by your organization (and the potential financial impact of those risks).
    • Business satisfaction with IT actions to reduce impact of negative IT risk events.
    • Number of redundant systems removed from the organizations portfolio.
    Action steps to take:
    • Create a risk-aware culture, not just with IT folks. The entire organization needs to understand how IT risks are preventable.
    • Clearly demonstrate the financial and reputational impact of potential IT risks and ensure that this is communicated with decision-makers in the organization.
    • Have a single source of truth to document possible risk events and report prevention tactics to minimize the impact of risks.
    • Use this information to recommend budget changes and help make risk-informed decisions.

    49%

    Investing in Risk

    Heads of IT “cited increasing cybersecurity protections as the top business initiative driving IT investments this year” (Source: Foundry, 2022.)

    SECTION 2

    Delivering on Business Objectives

    Delivering on business objectives

    Deliver on initiatives that bring value to your organization and stop benchmarking
    • CIOs often want to know how they are performing in comparison to their competitors (aka where do you compare in the benchmarking?)
    • While this is a nice to know, it adds zero value in demonstrating that you understand your business, let alone the goals of your business
    • Every organization will have a different set of goals it is striving toward, despite being in the same industry, sector, or market.
    • Measuring your performance against the objectives of the organization prevents CIOs from being more technical than it would do them good.

    Business Objective Alignment Metric:

    Percentage of IT metrics have a direct line of impact to the business goals

    Stop using benchmarks to validate yourself against other organizations. Benchmarking does not provide:
    • Insight into how well that organization performed against their goals.
    • That other organizations goals are likely very different from your own organization's goals.
    • It often aggregates the scores so much; good and bad performers stop being clearly identified.

    Provide a clear line of sight from IT metrics to business goals

    Other business alignment metrics:
    • Number of IT initiatives that have a significant impact on the success of the organization's goals.
    • Number of IT initiatives that exceed the expected value.
    • Positive impact ($) of IT initiatives on driving business innovation.
    Action steps to take:
    • Establish a library or dashboard of all the metrics you are currently measuring as an IT organization, and align each of them to one or more of the business objectives your organization has.
    • Leverage the members of the organization’s executive team to validate they understand how your metric ties to the business objective.
    • Any metric that does not have a clear line of sight should be reconsidered.
    • IT metrics should continue to speak in business terms, not IT terms.

    50%

    CIOs drive the business

    The percentage of CEOs that recognize the CIO as the main driver of the business strategy in the next 2-3 years. (Source: Deloitte, 2020.)

    SECTION 3

    Impact on Customer Satisfaction

    Influencing end-customer satisfaction

    Directly or indirectly, IT influences how satisfied the customer is with their product or service
    • Now more than ever before, IT can positively influence the end-customer’s satisfaction with the product or service they purchase.
    • From operational redundancies to the customer’s interaction with the organization, IT can and should be positively impacting the customer experience.
    • IT leaders who take an interest in the customer demonstrate that they are business-focused individuals and understand the intention of what the organization is seeking to achieve.
    • With the CIO role becoming a strategic one, understanding why a customer would or would not purchase your organization’s product or service stops being a “nice to have.”

    Customer satisfaction metric:

    What is the positive impact ($ or %) of IT initiatives on customer satisfaction?

    Info-Tech Insight

    Be the one to suggest new IT initiatives that will impact the customer experience – stop waiting for other business leaders to make the recommendation.

    Enhance the end-customer experience with I&T

    Other customer satisfaction metrics:
    • Amount of time CIO spends interacting directly with customers.
    • Customer retention rate.
    • Customer attraction rate.
    Action steps to take:
    • Identify the core IT capabilities that support customer experience. Automation? Mobile application? Personal information secured?
    • Suggest an IT-supported or-led initiative that will enhance the customer experience and meet the business goals. Retention? Acquisition? Growth in spend?
    • This is where operational metrics or dashboards can have a real influence on the customer experience. Be mindful of how IT impacts the customer journey.

    41%

    Direct CX interaction

    In 2022, 41% of IT heads were directly interacting with the end customer. (Source: Foundry, 2022.)

    SECTION 4

    Keeping Employees Engaged

    Keeping employees engaged

    This is about more than just an annual engagement survey
    • As a leader, you should always have a finger on the pulse of how engaged your employees are
    • Employee engagement is high when:
      • Employees have a positive disposition to their place of work
      • Employees are committed and willing to contribute to the organization's success
    • Employee engagement comprises three types of drivers: organizational, job, and retention. As CIO, you have a direct impact on all three drivers.
    • Providing employees with a positive work environment where they are empowered to complete activities in line with their desired skillset and tied to a clear purpose can significantly increase employee engagement.

    Employee engagement metric:

    Number of employees who feel empowered to complete purposeful activities related to their job each day

    Engagement leads to increases in:
    • Innovation
    • Productivity
    • Performance
    • Teamwork
    While reducing costs associated with high turnover.

    Employees daily tasks need to have purpose

    Other employee engagement metrics:
    • Tenure of IT employees at the organization.
    • Number of employees who seek out or use a training budget to enhance their knowledge/skills.
    • Degree of autonomy employees feel they have in their work on a daily basis.
    • Number of collaboration tools provided to enable cross-organizational work.
    Action steps to take:
    • If you are not willing to take actionable steps to address engagement, don’t bother asking employees about it.
    • Identify the blockers to empowerment. Common blockers include insufficient team collaboration, bureaucracy, inflexibility, and feeling unsupported and judged.
    • Ensure there is a consistent understanding of what “purposeful” means. Are you talking about “purposeful” to the organization or the individual?
    • Provide more clarity on what the organization’s purpose is and the vision it is driving toward. Just because you understand does not mean the employees do.

    26%

    Act on engagement

    Only 26% of leaders actually think about and act on engagement every single day. (Source: SHRM, 2022.)

    SECTION 5

    Establishing Trusted Business Relationships

    Establishing trusted business partnerships

    Leverage your relationships with other C-suite executives to demonstrate IT’s value
    • Your relationship with other business peers is critical – and, funny enough, it is impacted by the use of good metrics and data.
    • The performance of your IT team will be recognized by other members of the executive leadership team (ELT) and is a direct reflection of you as a leader.
    • A good relationship with the ELT can alleviate issues if concerns about IT staff surface.
      • Of the 85% of IT leaders working on transformational initiatives, only 30% are trying to cultivate an IT/business partnership (Foundry, 2022).
    • Don’t let other members of the organizations ELT overlook you or the value IT has. Build the key relationships that will drive trust and partnerships.

    Business leadership relationship metric:

    Ability to influence business decisions with trusted partners.

    Some key relationships that are worth forming with other C-suite executives right now include:
    • Chief Sustainability Officer
    • Chief Revenue Officer
    • Chief Marketing Officer
    • Chief Data Officer

    Influence business decisions with trusted partners

    Other business relations metrics:
    • The frequency with which peers on the ELT complain about the IT organization to other ELT peers.
    • Percentage of business leaders who trust IT to make the right choices for their accountable areas.
    • Number of projects that are initiated with a desired solution versus problems with no desired solution.
    Action steps to take:
    • From lunch to the boardroom, it is important you make an effort to cultivate relationships with the other members of the ELT.
    • Identify who the most influential members of the ELT are and what their primary goals or objectives are.
    • Follow through on what you promise you will deliver – if you do not know, do not promise it!
    • What will work for one member of the ELT will not work for another – personalize your approach.

    60%

    Enterprise-wide collaboration

    “By 2023, 60% of CIOs will be primarily measured for their ability to co-create new business models and outcomes through extensive enterprise and ecosystem-wide collaboration.” (Source: IDC, 2021.)

    SECTION 6

    Managing to a Budget

    Managing to a budget

    Every CIO needs to be able to spend within budget while increasing their strategic impact
    • From security, to cloud, to innovating the organization's products and services, IT has a lot of initiatives that demand funds and improve the organization.
    • Continuing to demonstrate good use of the budget and driving value for the organization will ensure ongoing recognition in the form of increased money.
    • 29% of CIOs indicated that controlling costs and expense management was a key duty of a functional CIO (Foundry, 2022).
    • Demonstrating the ability to spend within a defined budget is a key way to ensure the business trusts you.
    • Demonstrating an ability to spend within a defined budget and reducing the cost of operational expenses while increasing spend on strategic initiatives ensures the business sees the value in IT.

    Budget management metric:

    Proportion of IT budget that is strategic versus operational.

    Info-Tech Insight

    CIOs need to see their IT function as its own business – budget and spend like a CEO.

    Demonstrate IT’s ability to spend strategically

    Other budget management metrics:
    • Cost required to lead the organization through a digital transformation.
    • Reduction in operational spend due to retiring legacy solutions.
    • Percentage of budget in the run, grow, and transform categories.
    • Amount of money spent keeping the lights on versus investing in new capabilities.

    Action steps to take:

    • Consider opportunities to automate processes and reduce the time/talent required to spend.
    • Identify opportunities and create the time for resources to modernize or even digitize the organization to enable a better delivery of the products or services to the end customer.
    • Review the previous metrics and tie it back to running the business. If customer satisfaction will increase or risk-related threats decrease through an initiative IT is suggesting, you can make the case for increased strategic spend.

    90%

    Direct CX interaction

    Ninety percent of CIOs expect their budget to increase or remain the same in their next fiscal year. (Source: Foundry, 2022.)

    Research contributors and experts

    Photo of Jeff Neyland. Jeff Neyland
    Chief Information Officer – University of Texas at Arlington
    Photo of Brett Trelfa. Brett Trelfa
    SVP and CIO – Arkansas Blue Cross Blue Shield
    Blank photo template. Lynn Fyhrlund
    Chief Information Officer – Milwaukee County Department of Administrative Services

    Info-Tech Research Group

    Vicki Van Alphen Executive Counselor Ibrahim Abdel-Kader Research Analyst
    Mary Van Leer Executive Counselor Graham Price Executive Counselor
    Jack Hakimian Vice President Research Valence Howden Principal Research Director
    Mike Tweedie CIO Practice Lead Tony Denford Organization Transformation Practice Lead

    Related Info-Tech Research

    Sample of the 'IT Metrics Library'. IT Metrics Library
    • Use this tool to review commonly used KPIs for each practice area
    • Identify KPI owners, data sources, baselines, and targets. It also suggests action and research for low-performing KPIs.
    • Use the "Action Plan" tab to keep track of progress on actions that were identified as part of your KPI review.
    Sample of 'Define Service Desk Metrics That Matter'. Define Service Desk Metrics That Matter
    • Consolidate your metrics and assign context and actions to those currently tracked.
    • Establish tension metrics to see and tell the whole story.
    • Split your metrics for each stakeholder group. Assign proper cadences for measurements as a first step to building an effective dashboard.
    Sample of 'CIO Priorities 2022'. CIO Priorities 2022
    • Understand how to respond to trends affecting your organization.
    • Determine your priorities based on current state and relevant internal factors.
    • Assign the right resources to accomplish your vision.
    • Consider what new challenges outside of your control will demand a response.

    Bibliography

    “Developing and Sustaining Employee Engagement.” SHRM, 2022.

    Dopson, Elise. “KPIs Vs. Metrics: What’s the Difference & How Do You Measure Both?” Databox, 23 Jun. 2021.

    Shirer, Michael, and Sarah Murray. “IDC Unveils Worldwide CIO Agenda 2022 Predictions.” IDC, 27 Oct. 2021.

    Suer, Myles. “The Most Important Metrics to Drive IT as a Business.” CIO, 19 Mar. 2019.

    “The new CIO: Business Savvy.” Deloitte Insights. Deloitte, 2020.

    “2022 State of the CIO: Rebalancing Act: CIO’s Operational Pandemic-Era Innovation.” Foundry, 2022.

    “Why Employee Engagement Matters for Leadership at all Levels.” Walden University, 20 Dec. 2019.

    Zhang, Xihui, et al. “How to Measure IT Effectiveness: The CIO’s Perspective.” Journal of Informational Technology Management, 29(4). 2018.

    Build Your First RPA Bot

    • Buy Link or Shortcode: {j2store}238|cart{/j2store}
    • member rating overall impact: 9.4/10 Overall Impact
    • member rating average dollars saved: $53,126 Average $ Saved
    • member rating average days saved: 24 Average Days Saved
    • Parent Category Name: Optimization
    • Parent Category Link: /optimization
    • Your organization has many business processes that rely on manual, routine, and repetitive data collection and processing work. These processes need to be automated to meet strategic priorities.
    • Your stakeholders decided to invest in robotic process automation (RPA). They are ready to begin the planning and delivery of their first RPA bot.
    • However, your organization lacks the critical foundations involved in successful RPA delivery, such as analysis of the suitability of candidate processes, business and IT collaboration, and product ownership.

    Our Advice

    Critical Insight

    • Manage your business and IT debt before you adopt RPA. RPA doubles down on your process inefficiencies, lack of operations and architectural standardization, and unenforced quality standards. RPA solutions will be fragile and prone to failure if debt is not managed.
    • Adopt BizDevOps. RPA will not be successful if your lines-of-business (LOBs) and IT are not working together. IT must empathize with how LOBs operate and proactively support the underlying operational systems. LOBs must be accountable for all products leveraging RPA and be able to rationalize RPA’s technical feasibility.
    • Start with RPA 1.0. Don’t get caught up in the AI and machine learning (RPA 2.0) hype. Evaluate the acceptance and value of RPA 1.0 to establish a sustainable and collaborative foundation for its delivery and management. Then use the lessons learned to prepare for future RPA 2.0 adoption. In many cases, RPA 1.0 is good enough.

    Impact and Result

    • Establish the right expectations. Gain a grounded understanding of RPA value and limitations in your context. Discuss current IT and business operations challenges to determine if they will impact RPA success.
    • Build your RPA governance. Clarify the roles, processes, and tools needed to support RPA delivery and management through IT and business collaboration.
    • Evaluate the fit of RPA. Obtain a thorough view of the business and technical complexities of your candidate processes. Indicate where and how RPA is expected to generate the most return.

    Build Your First RPA Bot Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out how you should build your first RPA bot, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Define your RPA governance

    Set the expectations of your first RPA bot. Define the guiding principles, ethics, and delivery capabilities that will govern RPA delivery and support.

    • Build Your First RPA Bot – Phase 1: Define Your RPA Governance

    2. Deliver and manage your bots

    Validate the fit of your candidate business processes for RPA and ensure the support of your operational system. Shortlist the features of your desired RPA vendor. Modernize your delivery process to accommodate RPA.

    • Build Your First RPA Bot – Phase 2: Deliver and Manage Your Bots

    3. Roadmap your RPA adoption

    Build a roadmap of initiatives to implement your first bot and build the foundations of your RPA practice.

    • Build Your First RPA Bot – Phase 3: Roadmap Your RPA Adoption
    [infographic]

    Workshop: Build Your First RPA Bot

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Define Your RPA Governance

    The Purpose

    State the success criteria of your RPA adoption through defined objectives and metrics.

    Define your RPA guiding principles and ethics.

    Build the RPA capabilities that will support the delivery and management of your bots.

    Key Benefits Achieved

    Grounded stakeholder expectations

    RPA guiding principles

    RPA capabilities and the key roles to support RPA delivery and management

    Activities

    1.1 State Your RPA Objectives.

    1.2 Define Your RPA Principles

    1.3 Develop Your RPA Capabilities

    Outputs

    RPA objectives and metrics

    RPA guiding principles and ethics

    RPA and product ownership, RPA capabilities, RPA role definitions

    2 Deliver and Manage Your Bots

    The Purpose

    Evaluate the fit of your candidate business processes for automation.

    Define the operational platform to support your RPA solution.

    Shortlist the desired RPA vendor features.

    Optimize your product delivery process to support RPA.

    Key Benefits Achieved

    Verifies the decision to implement RPA for the candidate business process

    The system changes and modifications needed to support RPA

    Prioritized list of RPA vendor features

    Target state RPA delivery process

    Activities

    2.1 Prepare Your RPA Platform

    2.2 Select Your RPA Vendor

    2.3 Deliver and Manage Your Bots

    Outputs

    Assessment of candidate business processes and supporting operational platform

    List of desired RPA vendor features

    Optimized delivery process

    3 Roadmap Your RPA Adoption

    The Purpose

    Build your roadmap to implement your first RPA bot and build the foundations of your RPA practice.

    Key Benefits Achieved

    Implementation initiatives

    RPA adoption roadmap

    Activities

    3.1 Roadmap Your RPA Adoption

    Outputs

    RPA adoption roadmap

    Configuration management

    • Buy Link or Shortcode: {j2store}4|cart{/j2store}
    • Related Products: {j2store}4|crosssells{/j2store}
    • Up-Sell: {j2store}4|upsells{/j2store}
    • Download01-Title: Harness the power of Configuration Management Executive Brief
    • Download-01: Visit Link
    • member rating overall impact: 8.0/10
    • member rating average dollars saved: N/A
    • member rating average days saved: N/A
    • Parent Category Name: Infra and Operations
    • Parent Category Link: /infra-and-operations
    Configuration management is all about being able to manage your assets within the support processes. That means to record what you need. Not less than that, and not more either.

    Asset Management, Configuration Management, Lifecycle Management

    2021 Q3 Research Highlights

    • member rating overall impact: N/A
    • member rating average dollars saved: N/A
    • member rating average days saved: N/A
    • Parent Category Name: The Briefs
    • Parent Category Link: /the-briefs
    Our research team is a prolific bunch! Every quarter we produce lots of research to help you get the most value out of your organization. This PDF contains a selection of our most compelling research from the third quarter of 2021.

    Cyber Resilience Report 2018

    • member rating overall impact: N/A
    • member rating average dollars saved: N/A
    • member rating average days saved: N/A

    "The cyber threat landscape today is highly complex and rapidly changing. Cyber security incidents can have several impacts on organizations and society, both on a physical and non-physical level. Through the use of a computer, criminals can indeed cause IT outages, supply chain disruptions and other physical security incidents"

    -- excerpt from the foreword of the BCI Cyber resilience report 2018 by David Thorp, Executive Director, BCI

    There are a number of things you can do to protect yourself. And they range, as usual, from the fairly simple to the more elaborate and esoteric. Most companies can, with some common sense, if not close the door on most of these issues, at least prepare themselves to limit the consequences.

    Register to read more …

    Enhance PPM Dashboards and Reports

    • Buy Link or Shortcode: {j2store}438|cart{/j2store}
    • member rating overall impact: 9.5/10 Overall Impact
    • member rating average dollars saved: $18,849 Average $ Saved
    • member rating average days saved: 66 Average Days Saved
    • Parent Category Name: Portfolio Management
    • Parent Category Link: /portfolio-management
    • Your organization has introduced project portfolio management (PPM) processes that require new levels of visibility into the project portfolio that were not required before.
    • Key PPM decision makers are requesting new or improved dashboards and reports to help support making difficult decisions.
    • Often PPM dashboards and reports provide too much information and are difficult to navigate, resulting in information overload and end-user disengagement.
    • PPM dashboards and reports are laborious to maintain; ineffective dashboards end up wasting scarce resources, delay decisions, and negatively impact the perceived value of the PMO.

    Our Advice

    Critical Insight

    • Well-designed dashboards and reports help actively engage stakeholders in effective management of the project portfolio by communicating information and providing support to key PPM decision makers. This tends to improve PPM performance, making resource investments into reporting worthwhile.
    • Observations and insights gleaned from behavioral studies and cognitive sciences (largely ignored in PPM literature) can help PMOs design dashboards and reports that avoid information overload and that provide targeted decision support to key PPM decision makers.

    Impact and Result

    • Enhance your PPM dashboards and reports by carrying out a carefully designed enhancement project. Start by clarifying the purpose of PPM dashboards and reports. Establish a focused understanding of PPM decision-support needs, and design dashboards and reports to address these in a targeted way.
    • Conduct a thorough review of all existing dashboards and reports, evaluating the need, effort, usage, and satisfaction of each report to eliminate any unnecessary or ineffective dashboards and design improved dashboards and reports that will address these gaps.
    • Design effective and targeted dashboards and reports to improve the engagement of senior leaders in PPM and help improve PPM performance.

    Enhance PPM Dashboards and Reports Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should enhance your PPM reports and dashboards, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Establish a PPM dashboard and reporting enhancement project plan

    Identify gaps, establish a list of dashboards and reports to enhance, and set out a roadmap for your dashboard and reporting enhancement project.

    • Enhance PPM Dashboards and Reports – Phase 1: Establish a PPM Dashboard and Reporting Enhancement Project Plan
    • PPM Decision Support Review Workbook
    • PPM Dashboard and Reporting Audit Workbook
    • PPM Dashboard and Reporting Audit Worksheets – Exisiting
    • PPM Dashboard and Reporting Audit Worksheets – Proposed
    • PPM Metrics Menu
    • PPM Dashboard and Report Enhancement Project Charter Template

    2. Design and build enhanced PPM dashboards and reporting

    Gain an understanding of how to design effective dashboards and reports.

    • Enhance PPM Dashboards and Reports – Phase 2: Design and Build New or Improved PPM Dashboards and Reporting
    • PPM Dashboard and Report Requirements Workbook
    • PPM Executive Dashboard Template
    • PPM Dashboard and Report Visuals Template
    • PPM Capacity Dashboard Operating Manual

    3. Implement and maintain effective PPM dashboards and reporting

    Officially close and evaluate the PPM dashboard and reporting enhancement project and transition to an ongoing and sustainable PPM dashboard and reporting program.

    • Enhance PPM Dashboards and Reports – Phase 3: Implement and Maintain Effective PPM Dashboards and Reporting
    • PPM Dashboard and Reporting Program Manual
    [infographic]

    Workshop: Enhance PPM Dashboards and Reports

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Establish a PPM Dashboard and Reporting Enhancement

    The Purpose

    PPM dashboards and reports will only be effective and valuable if they are designed to meet your organization’s specific needs and priorities.

    Conduct a decision-support review and a thorough dashboard and report audit to identify the gaps your project will address.

    Take advantage of the planning stage to secure sponsor and stakeholder buy-in.

    Key Benefits Achieved

    Current-state assessment of satisfaction with PPM decision-making support.

    Current-state assessment of all existing dashboards and reports: effort, usage, and satisfaction.

    A shortlist of dashboards and reports to improve that is informed by actual needs and priorities.

    A shortlist of dashboards and reports to create that is informed by actual needs and priorities.

    The foundation for a purposeful and focused PPM dashboard and reporting program that is sustainable in the long term.

    Activities

    1.1 Engage in PPM decision-making review.

    1.2 Perform a PPM dashboard and reporting audit and gap analysis.

    1.3 Identify dashboards and/or reports needed.

    1.4 Plan the PPM dashboard and reporting project.

    Outputs

    PPM Decision-Making Review

    PPM Dashboard and Reporting Audit

    Prioritized list of dashboards and reports to be improved and created

    Roadmap for the PPM dashboard and reporting project

    2 Design New or Improved PPM Dashboards and Reporting

    The Purpose

    Once the purpose of each PPM dashboard and report has been identified (based on needs and priorities) it is important to establish what exactly will be required to produce the desired outputs.

    Gathering stakeholder and technical requirements will ensure that the proposed and finalized designs are realistic and sustainable in the long term.

    Key Benefits Achieved

    Dashboard and report designs that are informed by a thorough analysis of stakeholder and technical requirements.

    Dashboard and report designs that are realistically sustainable in the long term.

    Activities

    2.1 Review the best practices and science behind effective dashboards and reporting.

    2.2 Gather stakeholder requirements.

    2.3 Gather technical requirements.

    2.4 Build wireframe options for each dashboard or report.

    2.5 Review options: requirements, feasibility, and usability.

    2.6 Finalize initial designs.

    2.7 Design and record the input, production, and consumption workflows and processes.

    Outputs

    List of stakeholder requirements for dashboards and reports

    Wireframe design options

    Record of the assessment of each wireframe design: requirements, feasibility, and usability

    A set of finalized initial designs for dashboards and reports.

    Process workflows for each initial design

    3 Plan to Roll Out Enhanced PPM Dashboards and Reports

    The Purpose

    Ensure that enhanced dashboards and reports are actually adopted in the long term by carefully planning their roll-out to inputters, producers, and consumers.

    Plan to train all stakeholders, including report consumers, to ensure that the reports generate the decision support and PPM value they were designed to.

    Key Benefits Achieved

    An informed, focused, and scheduled plan for rolling out dashboards and reports and for training the various stakeholders involved.

    Activities

    3.1 Plan for external resourcing (if necessary): vendors, consultants, contractors, etc.

    3.2 Conduct impact analysis: risks and opportunities.

    3.3 Create an implementation and training plan.

    3.4 Determine PPM dashboard and reporting project success metrics.

    Outputs

    External resourcing plan

    Impact analysis and risk mitigation plan

    Record of the PPM dashboard and reporting project success metrics

    Assess Your Cybersecurity Insurance Policy

    • Buy Link or Shortcode: {j2store}255|cart{/j2store}
    • member rating overall impact: 9.1/10 Overall Impact
    • member rating average dollars saved: $33,656 Average $ Saved
    • member rating average days saved: 7 Average Days Saved
    • Parent Category Name: Governance, Risk & Compliance
    • Parent Category Link: /governance-risk-compliance
    • Organizations must adapt their information security programs to accommodate insurance requirements.
    • Organizations need to reduce insurance costs.
    • Some organizations must find alternatives to cyber insurance.

    Our Advice

    Critical Insight

    • Shopping for insurance policies is not step one.
    • First and foremost, we must determine what the organization is at risk for and how much it would cost to recover.
    • The cyber insurance market is still evolving. As insurance requirements change, effectively managing cyber insurance requires that your organization proactively manages risk.

    Impact and Result

    Perform an insurance policy comparison with scores based on policy coverage and exclusions.

    Assess Your Cybersecurity Insurance Policy Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Assess Your Cybersecurity Insurance Policy Storyboard - A step-by-step document that walks you through how to acquire cyber insurance, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

    Use this blueprint to score your potential cyber insurance policies and develop skills to overcome common insurance pitfalls.

    • Assess Your Cybersecurity Insurance Policy Storyboard

    2. Acquire cyber insurance with confidence – Learn the essentials of the requirements gathering, policy procurement, and review processes.

    Use these tools to gather cyber insurance requirements, prepare for the underwriting process, and compare policies.

    • Threat and Risk Assessment Tool
    • DRP Business Impact Analysis Tool
    • Legacy DRP Business Impact Analysis Tool
    • DRP BIA Scoring Context Example
    • Cyber Insurance Policy Comparison Tool
    • Cyber Insurance Controls Checklist

    Infographic

    Establish Data Governance – APAC Edition

    • Buy Link or Shortcode: {j2store}348|cart{/j2store}
    • member rating overall impact: 10.0/10 Overall Impact
    • member rating average dollars saved: $172,999 Average $ Saved
    • member rating average days saved: 63 Average Days Saved
    • Parent Category Name: Data Management
    • Parent Category Link: /data-management
    • Organisations are faced with challenges associated with changing data landscapes, evolving business models, industry disruptions, regulatory and compliance obligations, and changing and maturing user landscapes and demands for data.
    • Although the need for a data governance program is often evident, organisations miss the mark when their data governance efforts are not directly aligned to delivering measurable business value by supporting key strategic initiatives, value streams, and their underlying business capabilities.

    Our Advice

    Critical Insight

    • Your organisation’s value streams and the associated business capabilities require effectively governed data. Without this, you face the impact of elevated operational costs, missed opportunities, eroded stakeholder satisfaction, and exposure to increased business risk.
    • Ensure your data governance program delivers measurable business value by aligning the associated data governance initiatives with the business architecture.
    • Data governance must continuously align with the organisation’s enterprise governance function. It should not be perceived as an IT pet project, but rather as a business-driven initiative.

    Impact and Result

    Info-Tech’s approach to establishing and sustaining effective data governance is anchored in the strong alignment of organisational value streams and their business capabilities with key data governance dimensions and initiatives.

    • Align with enterprise governance, business strategy and organizational value streams to ensure the program delivers measurable business value.
    • Understand your current data governance capabilities and build out a future state that is right sized and relevant.
    • Define data governance leadership, accountability, and responsibility, supported by an operating model that effectively manages change and communication and fosters a culture of data excellence.

    Establish Data Governance – APAC Edition Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Data Governance Research – A step-by-step document to ensure that the people handling the data are involved in the decisions surrounding data usage, data quality, business processes, and change implementation.

    Data governance is a strategic program that will help your organisation control data by managing the people, processes, and information technology needed to ensure that accurate and consistent data policies exist across varying lines of the business, enabling data-driven insight. This research will provide an overview of data governance and its importance to your organization, assist in making the case and securing buy-in for data governance, identify data governance best practices and the challenges associated with them, and provide guidance on how to implement data governance best practices for a successful launch.

    • Establish Data Governance – Phases 1-3 – APAC

    2. Data Governance Planning and Roadmapping Workbook – A structured tool to assist with establishing effective data governance practices.

    This workbook will help your organisation understand the business and user context by leveraging your business capability map and value streams, developing data use cases using Info-Tech's framework for building data use cases, and gauging the current state of your organisation's data culture.

    • Data Governance Planning and Roadmapping Workbook – APAC

    3. Data Use Case Framework Template – An exemplar template to highlight and create relevant use cases around the organisation’s data-related problems and opportunities.

    This business needs gathering activity will highlight and create relevant use cases around data-related problems or opportunities that are clear and contained and, if addressed, will deliver value to the organisation. This template provides a framework for data requirements and a mapping methodology for creating use cases.

    • Data Use Case Framework Template – APAC

    4. Data Governance Initiative Planning and Roadmap Tool – A visual roadmapping tool to assist with establishing effective data governance practices.

    This tool will help your organisation plan the sequence of activities, capture start dates and expected completion dates, and create a roadmap that can be effectively communicated to the organisation.

    • Data Governance Initiative Planning and Roadmap Tool – APAC

    5. Business Data Catalogue – A comprehensive template to help you to document the key data assets that are to be governed based on in-depth business unit interviews, data risk/value assessments, and a data flow diagram for the organisation.

    Use this template to document information about key data assets such as data definition, source system, possible values, data sensitivity, data steward, and usage of the data.

    • Business Data Catalogue – APAC

    6. Data Governance Program Charter Template – A program charter template to sell the importance of data governance to senior executives.

    This template will help get the backing required to get a data governance project rolling. The program charter will help communicate the project purpose, define the scope, and identify the project team, roles, and responsibilities.

    • Data Governance Program Charter Template – APAC

    7. Data Policies – A set of policy templates to support the data governance framework for the organisation.

    This set of policies supports the organisation's use and management of data to ensure that it efficiently and effectively serves the needs of the organisation.

    • Data Governance Policy – APAC
    • Data Classification Policy, Standard, and Procedure – APAC
    • Data Quality Policy, Standard, and Procedure – APAC
    • Data Management Definitions – APAC
    • Metadata Management Policy, Standard, and Procedure – APAC
    • Data Retention Policy and Procedure – APAC
    [infographic]

    Workshop: Establish Data Governance – APAC Edition

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Establish Business Context and Value

    The Purpose

    Identify key business data assets that need to be governed.

    Create a unifying vision for the data governance program.

    Key Benefits Achieved

    Understand the value of data governance and how it can help the organisation better leverage its data.

    Gain knowledge of how data governance can benefit both IT and the business.

    Activities

    1.1 Establish business context, value, and scope of data governance at the organisation.

    1.2 Introduction to Info-Tech’s data governance framework.

    1.3 Discuss vision and mission for data governance.

    1.4 Understand your business architecture, including your business capability map and value streams.

    1.5 Build use cases aligned to core business capabilities.

    Outputs

    Sample use cases (tied to the business capability map) and a repeatable use case framework

    Vision and mission for data governance

    2 Understand Current Data Governance Capabilities and Plot Target-State Levels

    The Purpose

    Assess which data contains value and/or risk and determine metrics that will determine how valuable the data is to the organisation.

    Assess where the organisation currently stands in data governance initiatives.

    Determine gaps between the current and future states of the data governance program.

    Key Benefits Achieved

    Gain a holistic understanding of organisational data and how it flows through business units and systems.

    Identify which data should fall under the governance umbrella.

    Determine a practical starting point for the program.

    Activities

    2.1 Understand your current data governance capabilities and maturity.

    2.2 Set target-state data governance capabilities.

    Outputs

    Current state of data governance maturity

    Definition of target state

    3 Build Data Domain to Data Governance Role Mapping

    The Purpose

    Determine strategic initiatives and create a roadmap outlining key steps required to get the organisation to start enabling data-driven insights.

    Determine timing of the initiatives.

    Key Benefits Achieved

    Establish clear direction for the data governance program.

    Step-by-step outline of how to create effective data governance, with true business-IT collaboration.

    Activities

    3.1 Evaluate and prioritise performance gaps.

    3.2 Develop and consolidate data governance target-state initiatives.

    3.3 Define the role of data governance: data domain to data governance role mapping.

    Outputs

    Target-state data governance initiatives

    Data domain to data governance role mapping

    4 Formulate a Plan to Get to Your Target State

    The Purpose

    Consolidate the roadmap and other strategies to determine the plan of action from day one.

    Create the required policies, procedures, and positions for data governance to be sustainable and effective.

    Key Benefits Achieved

    Prioritised initiatives with dependencies mapped out.

    A clearly communicated plan for data governance that will have full business backing.

    Activities

    4.1 Identify and prioritise next steps.

    4.2 Define roles and responsibilities and complete a high-level RACI.

    4.3 Wrap-up and discuss next steps and post-workshop support.

    Outputs

    Initialised roadmap

    Initialised RACI

    Further reading

    Establish Data Governance

    Deliver measurable business value.

    Analyst Perspective

    Establish a data governance program that brings value to your organisation.

    Picture of analyst

    Data governance does not sit as an island on its own in the organisation – it must align with and be driven by your enterprise governance. As you build out data governance in your organisation, it's important to keep in mind that this program is meant to be an enabling framework of oversight and accountabilities for managing, handling, and protecting your company's data assets. It should never be perceived as bureaucratic or inhibiting to your data users. It should deliver agreed-upon models that are conducive to your organisation's operating culture, offering clarity on who can do what with the data and via what means. Data governance is the key enabler for bringing high-quality, trusted, secure, and discoverable data to the right users across your organisation. Promote and drive the responsible and ethical use of data while helping to build and foster an organisational culture of data excellence.

    Crystal Singh

    Director, Research & Advisory, Data & Analytics Practice

    Info-Tech Research Group

    Executive Summary

    Your Challenge

    The amount of data within organisations is growing at an exponential rate, creating a need to adopt a formal approach to governing data. However, many organisations remain uninformed on how to effectively govern their data. Comprehensive data governance should define leadership, accountability, and responsibility related to data use and handling and be supported by a well-oiled operating model and relevant policies and procedures. This will help ensure the right data gets to the right people at the right time, using the right mechanisms.

    Common Obstacles

    Organisations are faced with challenges associated with changing data landscapes, evolving business models, industry disruptions, regulatory and compliance obligations, and changing and maturing user landscape and demand for data. Although the need for a data governance program is often evident, organisations miss the mark when their data governance efforts are not directly aligned to delivering measurable business value. Initiatives should support key strategic initiatives, as well as value streams and their underlying business capabilities.

    Info-Tech's Approach

    Info-Tech's approach to establishing and sustaining effective data governance is anchored in the strong alignment of organisational value streams and their business capabilities with key data governance dimensions and initiatives. Organisations should:

    • Align their data governance with enterprise governance, business strategy and value streams to ensure the program delivers measurable business value.
    • Understand their current data governance capabilities so as to build out a future state that is right-sized and relevant.
    • Define data leadership, accountability, and responsibility. Support these with an operating model that effectively manages change and communication and fosters a culture of data excellence.

    Info-Tech Insight

    Your organisation's value streams and the associated business capabilities require effectively governed data. Without this, you face elevated operating costs, missed opportunities, eroded stakeholder satisfaction, and increased business risk.

    Your challenge

    This research is designed to help organisations build and sustain an effective data governance program.

    • Your organisation has recognised the need to treat data as a corporate asset for generating business value and/or managing and mitigating risk.
    • This has brought data governance to the forefront and highlighted the need to build a performance-driven enterprise program for delivering quality, trusted, and readily consumable data to users.
    • An effective data governance program is one that defines leadership, accountability. and responsibility related to data use and handling. It's supported by a well-oiled operating model and relevant policies and procedures, all of which help build and foster a culture of data excellence where the right users get access to the right data at the right time via the right mechanisms.

    As you embark on establishing data governance in your organisation, it's vital to ensure from the get-go that you define the drivers and business context for the program. Data governance should never be attempted without direction on how the program will yield measurable business value.

    'Data processing and cleanup can consume more than half of an analytics team's time, including that of highly paid data scientists, which limits scalability and frustrates employees.' – Petzold, et al., 2020

    Image is a circle graph and 30% of it is coloured with the number 30% in the middle of the graph

    'The productivity of employees across the organisation can suffer.' – Petzold, et al., 2020

    Respondents to McKinsey's 2019 Global Data Transformation Survey reported that an average of 30% of their total enterprise time was spent on non-value-added tasks because of poor data quality and availability. – Petzold, et al., 2020

    Common obstacles

    Some of the barriers that make data governance difficult to address for many organisations include:

    • Gaps in communicating the strategic value of data and data governance to the organisation. This is vital for securing senior leadership buy-in and support, which, in turn, is crucial for sustained success of the data governance program.
    • Misinterpretation or a lack of understanding about data governance, including what it means for the organisation and the individual data user.
    • A perception that data governance is inhibiting or an added layer of bureaucracy or complication rather than an enabling and empowering framework for stakeholders in their use and handling of data.
    • Embarking on data governance without firmly substantiating and understanding the organisational drivers for doing so. How is data governance going to support the organisation's value streams and their various business capabilities?
    • Neglecting to define and measure success and performance. Just as in any other enterprise initiative, you have to be able to demonstrate an ROI for time, resources and funding. These metrics must demonstrate the measurable business value that data governance brings to the organisation.
    • Failure to align data governance with enterprise governance.
    Image is a circle graph and 78% of it is coloured with the number 78% in the middle of the graph

    78% of companies (and 92% of top-tier companies) have a corporate initiative to become more data-driven. – Alation, 2020.

    Image is a circle graph and 58% of it is coloured with the number 58% in the middle of the graph

    But despite these ambitions, there appears to be a 'data culture disconnect' – 58% of leaders overestimate the current data culture of their enterprises, giving a grade higher than the one produced by the study. – Fregoni, 2020.

    The strategic value of data

    Power intelligent and transformative organisational performance through leveraging data.

    Respond to industry disruptors

    Optimise the way you serve your stakeholders and customers

    Develop products and services to meet ever-evolving needs

    Manage operations and mitigate risk

    Harness the value of your data

    The journey to being data-driven

    The journey to declaring that you are a data-driven organisation requires a pit stop at data enablement.

    The Data Economy

    Data Disengaged

    You have a low appetite for data and rarely use data for decision making.

    Data Enabled

    Technology, data architecture, and people and processes are optimised and supported by data governance.

    Data Driven

    You are differentiating and competing on data and analytics; described as a 'data first' organisation. You're collaborating through data. Data is an asset.

    Data governance is essential for any organisation that makes decisions about how it uses its data.

    Data governance is an enabling framework of decision rights, responsibilities, and accountabilities for data assets across the enterprise.

    Data governance is:

    • Executed according to agreed-upon models that describe who can take what actions with what information, when, and using what methods (Olavsrud, 2021).
    • True business-IT collaboration that will lead to increased consistency and confidence in data to support decision making. This, in turn, helps fuel innovation and growth.

    If done correctly, data governance is not:

    • An annoying, finger-waving roadblock in the way of getting things done.
    • Meant to solve all data-related business or IT problems in an organisation.
    • An inhibitor or impediment to using and sharing data.

    Info-Tech's Data Governance Framework

    An image of Info-Tech's Data Governance Framework

    Create impactful data governance by embedding it within enterprise governance

    A model is depicted to show the relationship between enterprise governance and data governance.

    Organisational drivers for data governance

    Data governance personas:

    Conformance: Establishing data governance to meet regulations and compliance requirements.

    Performance: Establishing data governance to fuel data-driven decision making for driving business value and managing and mitigating business risk.

    Two images are depicted that show the difference between conformance and performance.

    Data Governance is not a one-person show

    • Data governance needs a leader and a home. Define who is going to be leading, driving, and steering data governance in your organisation.
    • Senior executive leaders play a crucial role in championing and bringing visibility to the value of data and data governance. This is vital for building and fostering a culture of data excellence.
    • Effective data governance comes with business and IT alignment, collaboration, and formally defined roles around data leadership, ownership, and stewardship.
    Four circles are depicted. There is one person in the circle on the left and is labelled: Data Governance Leadership. The circle beside it has two people in it and labelled: Organisational Champions. The circle beside it has three people in it and labelled: Data Owners, Stewards & Custodians. The last circle has four people in it and labelled: The Organisation & Data Storytellers.

    Traditional data governance organisational structure

    A traditional structure includes committees and roles that span across strategic, tactical, and operational duties. There is no one-size-fits-all data governance structure. However, most organisations follow a similar pattern when establishing committees, councils, and cross-functional groups. Most organisations strive to identify roles and responsibilities at a strategic and operational level. Several factors will influence the structure of the program, such as the focus of the data governance project and the maturity and size of the organisation.

    A triangular model is depicted and is split into three tiers to show the traditional data governance organisational structure.

    A healthy data culture is key to amplifying the power of your data.

    'Albert Einstein is said to have remarked, "The world cannot be changed without changing our thinking." What is clear is that the greatest barrier to data success today is business culture, not lagging technology.' – Randy Bean, 2020

    What does it look like?

    • Everybody knows the data.
    • Everybody trusts the data.
    • Everybody talks about the data.

    'It is not enough for companies to embrace modern data architectures, agile methodologies, and integrated business-data teams, or to establish centres of excellence to accelerate data initiatives, when only about 1 in 4 executives reported that their organisation has successfully forged a data culture.'– Randy Bean, 2020

    Data literacy is an essential part of a data-driven culture

    • In a data-driven culture, decisions are made based on data evidence, not on gut instinct.
    • Data often has untapped potential. A data-driven culture builds tools and skills, builds users' trust in the condition and sources of data, and raises the data skills and understanding among their people on the front lines.
    • Building a data culture takes an ongoing investment of time, effort, and money. This investment will not achieve the transformation you want without data literacy at the grassroots level.

    Data-driven culture = 'data matters to our company'

    Despite investments in data initiative, organisations are carrying high levels of data debt

    Data debt is 'the accumulated cost that is associated with the sub-optimal governance of data assets in an enterprise, like technical debt.'

    Data debt is a problem for 78% of organisations.

    40% of organisations say individuals within the business do not trust data insights.

    66% of organisations say a backlog of data debt is impacting new data management initiatives.

    33% of organisations are not able to get value from a new system or technology investment.

    30% of organisations are unable to become data-driven.

    Source: Experian, 2020

    Absent or sub-optimal data governance leads to data debt

    Only 3% of companies' data meets basic quality standards. (Source: Nagle, et al., 2017)

    Organisations suspect 28% of their customer and prospect data is inaccurate in some way. (Source: Experian, 2020)

    Only 51% of organisations consider the current state of their CRM or ERP data to be clean, allowing them to fully leverage it. (Source: Experian, 2020)

    35% of organisations say they're not able to see a ROI for data management initiatives. (Source: Experian, 2020)

    Embrace the technology

    Make the available data governance tools and technology work for you:

    • Data catalogue
    • Business data glossary
    • Data lineage
    • Metadata management

    While data governance tools and technologies are no panacea, leverage their automated and AI-enabled capabilities to augment your data governance program.

    Logos of data governance tools and technology.

    Measure success to demonstrate tangible business value

    Put data governance into the context of the business:

    • Tie the value of data governance and its initiatives back to the business capabilities that are enabled.
    • Leverage the KPIs of those business capabilities to demonstrate tangible and measurable value. Use terms and language that will resonate with senior leadership.

    Don't let measurement be an afterthought:

    Start substantiating early on how you are going to measure success as your data governance program evolves.

    Build a right-sized roadmap

    Formulate an actionable roadmap that is right-sized to deliver value in your organisation.

    Key considerations:

    • When building your data governance roadmap, ensure you do so through an enterprise lens. Be cognizant of other initiatives that might be coming down the pipeline that may require you to align your data governance milestones accordingly.
    • Apart from doing your planning with consideration for other big projects or launches that might be in-flight and require the time and attention of your data governance partners, also be mindful of the more routine yet still demanding initiatives.
    • When doing your roadmapping, consider factors like the organisation's fiscal cycle, typical or potential year-end demands, and monthly/quarterly reporting periods and audits. Initiatives such as these are likely to monopolise the time and focus of personnel key to delivering on your data governance milestones.

    Sample milestones:

    Data Governance Leadership & Org Structure Definition

    Define the home for data governance and other key roles around ownership and stewardship, as approved by senior leadership.

    Data Governance Charter and Policies

    Create a charter for your program and build/refresh associated policies.

    Data Culture Diagnostic

    Understand the organisation's current data culture, perception of data, value of data, and knowledge gaps.

    Use Case Build and Prioritisation

    Build a use case that is tied to business capabilities. Prioritise accordingly.

    Business Data Glossary

    Build and/or refresh the business' glossary for addressing data definitions and standardisation issues.

    Tools & Technology

    Explore the tools and technology offering in the data governance space that would serve as an enabler to the program. (e.g. RFI, RFP).

    Key takeaways for effective business-driven data governance

    Data governance leadership and sponsorship is key.

    Ensure strategic business alignment.

    Build and foster a culture of data excellence.

    Evolve along the data journey.

    Make data governance an enabler, not a hindrance.

    Insight summary

    Overarching insight

    Your organisation's value streams and the associated business capabilities require effectively governed data. Without this, you face the impact of elevated operational costs, missed opportunities, eroded stakeholder satisfaction, and exposure to increased business risk.

    Insight 1

    Data governance should not sit as an island in your organisation. It must continuously align with the organisation's enterprise governance function. It shouldn't be perceived as a pet project of IT, but rather as an enterprise-wide, business-driven initiative.

    Insight 2

    Ensure your data governance program delivers measurable business value by aligning the associated data governance initiatives with the business architecture. Leverage the measures of success or KPIs of the underlying business capabilities to demonstrate the value data governance has yielded for the organisation.

    Insight 3

    Data governance remains the foundation of all forms of reporting and analytics. Advanced capabilities such as AI and machine learning require effectively governed data to fuel their success.

    Tactical insight

    Tailor your data literacy program to meet your organisation's needs, filling your range of knowledge gaps and catering to your different levels of stakeholders. When it comes to rolling out a data literacy program, there is no one-size-fits-all solution. Your data literacy program is intended to fill the knowledge gaps about data, as they exist in your organisation. It should be targeted across the board – from your executive leadership and management through to the subject matter experts across different lines of the business in your organisation.

    Info-Tech's methodology for establishing data governance

    1. Build Business and User Context 2. Understand Your Current Data Governance Capabilities 3. Build a Target State Roadmap and Plan
    Phase Steps
    1. Substantiate Business Drivers
    2. Build High-Value Use Cases for Data Governance
    1. Understand the Key Components of Data Governance
    2. Gauge Your Organisation's Current Data Culture
    1. Formulate an Actionable Roadmap and Right-Sized Plan
    Phase Outcomes
    • Your organisation's business capabilities and value streams
    • A business capability map for your organisation
    • Categorisation of your organisation's key capabilities
    • A strategy map tied to data governance
    • High-value use cases for data governance
    • An understanding of the core components of an effective data governance program
    • An understanding your organisation's current data culture
    • A data governance roadmap and target-state plan comprising of prioritised initiatives

    Blueprint deliverables

    Each step of this blueprint is accompanied by supporting deliverables to help you accomplish your goals:

    Screenshot of Info-Tech's Data Governance Planning and Roadmapping Workbook data-verified=

    Data Governance Planning and Roadmapping Workbook

    Use the Data Governance Planning and Roadmapping Workbook as you plan, build, roll out, and scale data governance in your organisation.

    Screenshot of Info-Tech's Data Use Case Framework Template

    Data Use Case Framework Template

    This template takes you through a business needs gathering activity to highlight and create relevant use cases around the organisation's data-related problems and opportunities.

    Screenshot of Info-Tech's Business Data Glossary data-verified=

    Business Data Glossary

    Use this template to document the key data assets that are to be governed and create a data flow diagram for your organisation.

    Screenshot of Info-Tech's Data Culture Diagnostic and Scorecard data-verified=

    Data Culture Diagnostic and Scorecard

    Leverage Info-Tech's Data Culture Diagnostic to understand how your organisation scores across 10 areas relating to data culture.

    Key deliverable:

    Data Governance Planning and Roadmapping Workbook

    Blueprint deliverables

    Each step of this blueprint is accompanied by supporting deliverables to help you accomplish your goals:

    Data Governance Initiative Planning and Roadmap Tool

    Leverage this tool to assess your current data governance capabilities and plot your target state accordingly.

    This tool will help you plan the sequence of activities, capture start dates and expected completion dates, and create a roadmap that can be effectively communicated to the organisation.

    Data Governance Program Charter Template

    This template will help get the backing required to get a data governance project rolling. The program charter will help communicate the project purpose, define the scope, and identify the project team, roles, and responsibilities.

    Data Governance Policy

    This policy establishes uniformed data governance standards and identifies the shared responsibilities for assuring the integrity of the data and that it efficiently and effectively serves the needs of your organisation

    Other Deliverables:

    • Data Governance Initiative Planning and Roadmap Tool
    • Data Governance Program Charter Template
    • Data Governance Policy

    Blueprint benefits

    Defined data accountability & responsibility

    Shared knowledge & common understanding of data assets

    Elevated trust & confidence in traceable data

    Improved data ROI & reduced data debt

    Support for ethical use and handling of data in a culture of excellence

    Measure the value of this blueprint

    Leverage this blueprint's approach to ensure your data governance initiatives align and support your key value streams and their business capabilities.

    • Aligning your data governance program and its initiatives to your organisation's business capabilities is vital for tracing and demonstrating measurable business value for the program.
    • This alignment of data governance with value streams and business capabilities enables you to use business-defined KPIs and demonstrate tangible value.
    Screenshot from this blueprint on the Measurable Business Value

    In phases 1 and 2 of this blueprint, we will help you establish the business context, define your business drivers and KPIs, and understand your current data governance capabilities and strengths.

    In phase 3, we will help you develop a plan and a roadmap for addressing any gaps and improving the relevant data governance capabilities so that data is well positioned to deliver on those defined business metrics.

    Info-Tech offers various levels of support to best suit your needs

    DIY Toolkit

    'Our team, has already made this critical project a priority, and we have the time and capability, but some guidance along the way would be helpful.'

    Guided Implementation

    'Our team knows that we need to fix a process, but we need assistance to determine where to focus. Some check-ins along the way would help keeps us on track.'

    Workshop

    'We need to hit the ground running and get this project kicked off immediately. Our team has the ability to take this over once we get a framework and strategy in place.'

    Consulting

    'Our team does not have the time or the knowledge to take this project on. We need assistance through the entirety of this project.'

    Diagnostics and consistent frameworks are used throughout all four options.

    Establish Data Governance project overview

    Contact your account representative for more information. workshops@infotech.com 1-888-670-8889

    1. Build Business and User context2. Understand Your Current Data Governance Capabilities3. Build a Target State Roadmap and Plan
    Best-Practice Toolkit
    1. Substantiate Business Drivers
    2. Build High-Value Use Cases for Data Governance
    1. Understand the Key Components of Data Governance
    2. Gauge Your Organisation's Current Data Culture
    1. Formulate an Actionable Roadmap and Right-Sized Plan
    Guided Implementation
    • Call 1
    • Call 2
    • Call 3
    • Call 4
    • Call 5
    • Call 6
    • Call 7
    • Call 8
    • Call 9
    Phase Outcomes
    • Your organisation's business capabilities and value streams
    • A business capability map for your organisation
    • Categorisation of your organisation's key capabilities
    • A strategy map tied to data governance
    • High-value use cases for data governance
    • An understanding of the core components of an effective data governance program
    • An understanding your organisation's current data culture
    • A data governance roadmap and target-state plan comprising of prioritised initiatives

    Guided Implementation

    What does a typical GI on this topic look like?

    An outline of what guided implementation looks like.

    A Guided Implementation (GI) is a series of calls with an Info-Tech analyst to help implement our best practices in your organisation. A typical GI is between 8 to 12 calls over the course of 4 to 6 months.

    Workshop overview

    Contact your account representative for more information. workshops@infotech.com 1-888-670-8889

    Day 1 Day 2 Day 3 Day 4
    Establish Business Context and Value Understand Current Data Governance Capabilities and Plot Target-State Levels Build Data Domain to Data Governance Role Mapping Formulate a Plan to Get to Your Target State
    Activities
    • Establish business context, value, and scope of data governance at the organisation
    • Introduction to Info-Tech's data governance framework
    • Discuss vision and mission for data governance
    • Understand your business architecture, including your business capability map and value streams
    • Build use cases aligned to core business capabilities
    • Understand your current data governance capabilities and maturity
    • Set target state data governance capabilities
    • Evaluate and prioritise performance gaps
    • Develop and consolidate data governance target-state initiatives
    • Define the role of data governance: data domain to data governance role mapping
    • Identify and prioritise next steps
    • Define roles and responsibilities and complete a high-level RACI
    • Wrap-up and discuss next steps and post-workshop support
    Deliverables
    1. Sample use cases (tied to the business capability map) and a repeatable use case framework
    2. Vision and mission for data governance
    1. Current state of data governance maturity
    2. Definition of target state
    1. Target-state data governance initiatives
    2. Data domain to data governance role mapping
    1. Initialised roadmap
    2. Initialised RACI
    3. Completed Business Data Glossary (BDG)

    Phase 1

    Build Business and User Context

    Three circles are in the image that list the three phases and the main steps. Phase 1 is highlighted.

    'When business users are invited to participate in the conversation around data with data users and IT, it adds a fundamental dimension — business context. Without a real understanding of how data ties back to the business, the value of analysis and insights can get lost.' – Jason Lim, Alation

    This phase will guide you through the following activities:

    • Identify Your Business Capabilities
    • Define your Organisation's Key Business Capabilities
    • Develop a Strategy Map that Aligns Business Capabilities to Your Strategic Focus

    This phase involves the following participants:

    • Data Governance Leader/Data Leader (CDO)
    • Senior Business Leaders
    • Business SMEs
    • Data Leadership, Data Owners, Data Stewards and Custodians

    Step 1.1

    Substantiate Business Drivers

    Activities

    1.1.1 Identify Your Business Capabilities

    1.1.2 Categorise Your Organisation's Key Business Capabilities

    1.1.3 Develop a Strategy Map Tied to Data Governance

    This step will guide you through the following activities:

    • Leverage your organisation's existing business capability map or initiate the formulation of a business capability map, guided by Info-Tech's approach
    • Determine which business capabilities are considered high priority by your organisation
    • Map your organisation's strategic objectives to value streams and capabilities to communicate how objectives are realised with the support of data

    Outcomes of this step

    • A foundation for data governance initiative planning that's aligned with the organisation's business architecture: value streams, business capability map, and strategy map

    Info-Tech Insight

    Gaining a sound understanding of your business architecture (value streams and business capabilities) is a critical foundation for establishing and sustaining a data governance program that delivers measurable business value.

    1.1.1 Identify Your Business Capabilities

    Confirm your organisation's existing business capability map or initiate the formulation of a business capability map:

    1. If you have an existing business capability map, meet with the relevant business owners/stakeholders to confirm that the content is accurate and up to date. Confirm the value streams (how your organisation creates and captures value) and their business capabilities are reflective of the organisation's current business environment.
    2. If you do not have an existing business capability map, follow this activity to initiate the formulation of a map (value streams and related business capabilities):
      1. Define the organisation's value streams. Meet with senior leadership and other key business stakeholders to define how your organisation creates and captures value.
      2. Define the relevant business capabilities. Meet with senior leadership and other key business stakeholders to define the business capabilities.

    Note: A business capability defines what a business does to enable value creation. Business capabilities are business terms defined using descriptive nouns such as 'Marketing' or 'Research and Development.' They represent stable business functions, are unique and independent of each other, and typically will have a defined business outcome.

    Input

    • List of confirmed value streams and their related business capabilities

    Output

    • Business capability map with value streams for your organisation

    Materials

    • Your existing business capability map or the template provided in the Data Governance Planning and Roadmapping Workbook accompanying this blueprint

    Participants

    • Key business stakeholders
    • Data stewards
    • Data custodians
    • Data Governance Working Group

    For more information, refer to Info-Tech's Document Your Business Architecture.

    Define or validate the organisation's value streams

    Value streams connect business goals to the organisation's value realisation activities. These value realisation activities, in turn, depend on data.

    If the organisation does not have a business architecture function to conduct and guide Activity 1.1.1, you can leverage the following approach:

    • Meet with key stakeholders regarding this topic, then discuss and document your findings.
    • When trying to identify the right stakeholders, consider: Who are the decision makers and key influencers? Who will impact this piece of business architecture related work? Who has the relevant skills, competencies, experience, and knowledge about the organisation?
    • Engage with these stakeholders to define and validate how the organisation creates value.
    • Consider:
      • Who are your main stakeholders? This will depend on the industry in which you operate. For example, customers, residents, citizens, constituents, students, patients.
      • What are your stakeholders looking to accomplish?
      • How does your organisation's products and/or services help them accomplish that?
      • What are the benefits your organisation delivers to them and how does your organisation deliver those benefits?
      • How do your stakeholders receive those benefits?

    Align data governance to the organisation's value realisation activities.

    Value streams enable the organisation to create or capture value in the market in which it operates by engaging in a set of interconnected activities.

    Info-Tech Insight

    Your organisation's value streams and the associated business capabilities require effectively governed data. Without this, you face the possibilities of elevated operational costs, missed opportunities, eroded stakeholder satisfaction, negative impact to reputation and brand, and/or increased exposure to business risk.

    Example of value streams – Retail Banking

    Value streams connect business goals to the organisation's value realisation activities.

    Example value stream descriptions for: Retail Banking

    Value streams enable the organisation to create or capture value in the market in which it operates by engaging in a set of interconnected activities.

    Model example of value streams for retail banking.

    For this value stream, download Info-Tech's Info-Tech's Industry Reference Architecture for Retail Banking.

    Example of value streams – Higher Education

    Value streams connect business goals to the organisation's value realisation activities.

    Example value stream descriptions for: Higher Education

    Value streams enable the organisation to create or capture value in the market in which it operates by engaging in a set of interconnected activities.

    Model example of value streams for higher education

    For this value stream, download Info-Tech's Industry Reference Architecture for Higher Education.

    Example of value streams – Local Government

    Value streams connect business goals to the organisation's value realisation activities.

    Example value stream descriptions for: Local Government

    Value streams enable the organisation to create or capture value in the market in which it operates by engaging in a set of interconnected activities.

    Model example of value streams for local government

    For this value stream, download Info-Tech's Industry Reference Architecture for Local Government.

    Example of value streams – Manufacturing

    Value streams connect business goals to the organisation's value realisation activities.

    Example value stream descriptions for: Manufacturing

    Value streams enable the organisation to create or capture value in the market in which it operates by engaging in a set of interconnected activities.

    Model example of value streams for manufacturing

    For this value stream, download Info-Tech's Industry Reference Architecture for Manufacturing.

    Example of value streams – Retail

    Value streams connect business goals to the organisation's value realisation activities.

    Example value stream descriptions for: Retail

    Model example of value streams for retail

    Value streams enable the organisation to create or capture value in the market in which it operates by engaging in a set of interconnected activities.

    For this value stream, download Info-Tech's Industry Reference Architecture for Retail.

    Define the organisation's business capabilities in a business capability map

    A business capability defines what a business does to enable value creation. Business capabilities represent stable business functions and typically will have a defined business outcome.

    Business capabilities can be thought of as business terms defined using descriptive nouns such as 'Marketing' or 'Research and Development.'

    If your organisation doesn't already have a business capability map, you can leverage the following approach to build one. This initiative requires a good understanding of the business. By working with the right stakeholders, you can develop a business capability map that speaks a common language and accurately depicts your business.

    Working with the stakeholders as described above:

    • Analyse the value streams to identify and describe the organisation's capabilities that support them.
    • Consider: What is the objective of your value stream? (This can highlight which capabilities support which value stream.)
    • As you initiate your engagement with your stakeholders, don't start a blank page. Leverage the examples on the next slides as a starting point for your business capability map.
    • When using these examples, consider: What are the activities that make up your particular business? Keep the ones that apply to your organisation, remove the ones that don't, and add any needed.

    Align data governance to the organisation's value realisation activities.

    Info-Tech Insight

    A business capability map can be thought of as a visual representation of your organisation's business capabilities and hence represents a view of what your data governance program must support.

    For more information, refer to Info-Tech's Document Your Business Architecture.

    Example business capability map – Retail Banking

    A business capability map can be thought of as a visual representation of your organisation's business capabilities and hence represents a view of what your data governance program must support.

    Validate your business capability map with the right stakeholders, including your executive team, business unit leaders, and/or other key stakeholders.

    Info-Tech Tip:

    Leverage your business capability map verification session with these key stakeholders as a prime opportunity to share and explain the role of data and data governance in supporting the very value realisation capabilities under discussion. This will help to build awareness and visibility of the data governance program.

    Example business capability map for: Retail Banking

    Model example business capability map for retail banking

    For this business capability map, download Info-Tech's Industry Reference Architecture for Retail Banking.

    Example business capability map – Higher Education

    A business capability map can be thought of as a visual representation of your organisation's business capabilities and hence represents a view of what your data governance program must support.

    Validate your business capability map with the right stakeholders, including your executive team, business unit leaders, and/or other key stakeholders.

    Info-Tech Tip:

    Leverage your business capability map verification session with these key stakeholders as a prime opportunity to share and explain the role of data and data governance in supporting the very value realisation capabilities under discussion. This will help to build awareness and visibility of the data governance program.

    Example business capability map for: Higher Education

    Model example business capability map for higher education

    For this business capability map, download Info-Tech's Industry Reference Architecture for Higher Education.

    Example business capability map – Local Government

    A business capability map can be thought of as a visual representation of your organisation's business capabilities and hence represents a view of what your data governance program must support.

    Validate your business capability map with the right stakeholders, including your executive team, business unit leaders, and/or other key stakeholders.

    Info-Tech Tip:

    Leverage your business capability map verification session with these key stakeholders as a prime opportunity to share and explain the role of data and data governance in supporting the very value realisation capabilities under discussion. This will help to build awareness and visibility of the data governance program.

    Example business capability map for: Local Government

    Model example business capability map for local government

    For this business capability map, download Info-Tech's Industry Reference Architecture for Local Government.

    Example business capability map – Manufacturing

    A business capability map can be thought of as a visual representation of your organisation's business capabilities and hence represents a view of what your data governance program must support.

    Validate your business capability map with the right stakeholders, including your executive team, business unit leaders, and/or other key stakeholders.

    Info-Tech Tip:

    Leverage your business capability map verification session with these key stakeholders as a prime opportunity to share and explain the role of data and data governance in supporting the very value realisation capabilities under discussion. This will help to build awareness and visibility of the data governance program.

    Example business capability map for: Manufacturing

    Model example business capability map for manufacturing

    For this business capability map, download Info-Tech's Industry Reference Architecture for Manufacturing.

    Example business capability map - Retail

    A business capability map can be thought of as a visual representation of your organisation's business capabilities and hence represents a view of what your data governance program must support.

    Validate your business capability map with the right stakeholders, including your executive team, business unit leaders, and/or other key stakeholders.

    Info-Tech Tip:

    Leverage your business capability map verification session with these key stakeholders as a prime opportunity to share and explain the role of data and data governance in supporting the very value realisation capabilities under discussion. This will help to build awareness and visibility of the data governance program.

    Example business capability map for: Retail

    Model example business capability map for retail

    For this business capability map, download Info-Tech's Industry Reference Architecture for Retail.

    1.1.2 Categorise Your Organisation's Key Capabilities

    Determine which capabilities are considered high priority in your organisation.

    1. Categorise or heatmap the organisation's key capabilities. Consult with senior and other key business stakeholders to categorise and prioritise the business' capabilities. This will aid in ensuring your data governance future state planning is aligned with the mandate of the business. One approach to prioritising capabilities with business stakeholders is to examine them through the lens of cost advantage creators, competitive advantage differentiators, and/or by high value/high risk.
    2. Identify cost advantage creators. Focus on capabilities that drive a cost advantage for your organisation. Highlight these capabilities and prioritise programs that support them.
    3. Identify competitive advantage differentiators. Focus on capabilities that give your organisation an edge over rivals or other players in your industry.

    This categorisation/prioritisation exercise helps highlight prime areas of opportunity for building use cases, determining prioritisation, and the overall optimisation of data and data governance.

    Input

    • Strategic insight from senior business stakeholders on the business capabilities that drive value for the organisation

    Output

    • Business capabilities categorised and prioritised (e.g. cost advantage creators, competitive advantage differentiators, high value/high risk)

    Materials

    • Your existing business capability map or the business capability map derived in the previous activity

    Participants

    • Key business stakeholders
    • Data stewards
    • Data custodians
    • Data Governance Working Group

    For more information, refer to Info-Tech's Document Your Business Architecture.

    Example of business capabilities categorisation or heatmapping – Retail

    This exercise is useful in ensuring the data governance program is focused and aligned to support the priorities and direction of the business.

    • Depending on the mandate from the business, priority may be on developing cost advantage. Hence the capabilities that deliver efficiency gains are the ones considered to be cost advantage creators.
    • The business' priority may be on maintaining or gaining a competitive advantage over its industry counterparts. Differentiation might be achieved in delivering unique or enhanced products, services, and/or experiences, and the focus will tend to be on the capabilities that are more end-stakeholder-facing (e.g. customer-, student-, patient,- and/or constituent-facing). These are the organisation's competitive advantage creators.

    Example: Retail

    Example of business capabilities categorisation or heatmapping – Retail

    For this business capability map, download Info-Tech's Industry Reference Architecture for Retail.

    1.1.3 Develop a Strategy Map Tied to Data Governance

    Identify the strategic objectives for the business. Knowing the key strategic objectives will drive business-data governance alignment. It's important to make sure the right strategic objectives of the organisation have been identified and are well understood.

    1. Meet with senior business leaders and other relevant stakeholders to help identify and document the key strategic objectives for the business.
    2. Leverage their knowledge of the organisation's business strategy and strategic priorities to visually represent how these map to value streams, business capabilities, and, ultimately, to data and data governance needs and initiatives. Tip: Your map is one way to visually communicate and link the business strategy to other levels of the organisation.
    3. Confirm the strategy mapping with other relevant stakeholders.

    Guide to creating your map: Starting with strategic objectives, map the value streams that will ultimately drive them. Next, link the key capabilities that enable each value stream. Then map the data and data governance to initiatives that support those capabilities. This is one approach to help you prioritise the data initiatives that deliver the most value to the organisation.

    Input

    • Strategic objectives as outlined by the organisation's business strategy and confirmed by senior leaders

    Output

    • A strategy map that maps your organisational strategic objectives to value streams, business capabilities, and, ultimately, to data program

    Materials

    Participants

    • Key business stakeholders
    • Data stewards
    • Data custodians
    • Data Governance Working Group

    Download Info-Tech's Data Governance Planning and Roadmapping Workbook

    Example of a strategy map tied to data governance

    • Strategic objectives are the outcomes that the organisation is looking to achieve.
    • Value streams enable an organisation to create and capture value in the market through interconnected activities that support strategic objectives.
    • Business capabilities define what a business does to enable value creation in value streams.
    • Data capabilities and initiatives are descriptions of action items on the data and data governance roadmap and which will enable one or multiple business capabilities in its desired target state.

    Info-Tech Tip:

    Start with the strategic objectives, then map the value streams that will ultimately drive them. Next, link the key capabilities that enable each value stream. Then map the data and data governance initiatives that support those capabilities. This process will help you prioritise the data initiatives that deliver the most value to the organisation.

    Example: Retail

    Example of a strategy map tied to data governance for retail

    For this strategy map, download Info-Tech's Industry Reference Architecture for Retail.

    Step 1.2

    Build High-Value Use Cases for Data Governance

    Activities

    1.2.1 Build High-Value Use Cases

    This step will guide you through the following activities:

    • Leveraging your categorised business capability map to conduct deep-dive sessions with key business stakeholders for creating high-value uses cases
    • Discussing current challenges, risks, and opportunities associated with the use of data across the lines of business
    • Exploring which other business capabilities, stakeholder groups, and business units will be impacted

    Outcomes of this step

    • Relevant use cases that articulate the data-related challenges, needs, or opportunities that are clear and contained and, if addressed ,will deliver value to the organisation

    Info-Tech Tip

    One of the most important aspects when building use cases is to ensure you include KPIs or measures of success. You have to be able to demonstrate how the use case ties back to the organisational priorities or delivers measurable business value. Leverage the KPIs and success factors of the business capabilities tied to each particular use case.

    1.2.1 Build High-Value Use Cases

    This business needs-gathering activity will highlight and create relevant use cases around data-related problems or opportunities that are clear and contained and, if addressed, will deliver value to the organisation.

    1. Bring together key business stakeholders (data owner, stewards, SMEs) from a particular line of business as well as the relevant data custodian(s) to build cases for their units. Leverage the business capability map you created for facilitating this act.
    2. Leverage Info-Tech's framework for data requirements and methodology for creating use cases, as outlined in the Data Use Case Framework Template and seen on the next slide.
    3. Have the stakeholders move through each breakout session outlined in the Use Case Worksheet. Use flip charts or a whiteboard to brainstorm and document their thoughts.
    4. Debrief and document results in the Data Use Case Framework Template.
    5. Repeat this exercise with as many lines of the business as possible, leveraging your business capability map to guide your progress and align with business value.

    Tip: Don't conclude these use case discussions without substantiating what measures of success will be used to demonstrate the business value of the effort to produce the desired future state, as relevant to each particular use case.

    This business needs-gathering activity will highlight and create relevant use cases around data-related problems or opportunities that are clear and contained and, if addressed, will deliver value to the organisation.

    1. Bring together key business stakeholders (data owner, stewards, SMEs) from a particular line of business as well the relevant data custodian(s) to build cases for their units. Leverage the business capability map you created for facilitating this act.
    2. Leverage Info-Tech's framework for data requirements and methodology for creating use cases, as outlined in the Data Use Case Framework Template and seen on the next slide.
    3. Have the stakeholders move through each breakout session outlined in the Use Case Worksheet. Use flip charts or a whiteboard to brainstorm and document their thoughts.
    4. Debrief and document results in the Data Use Case Framework Template
    5. Repeat this exercise with as many lines of the business as possible, leveraging your business capability map to guide your progress and align with business value.

    Tip: Don't conclude these use case discussions without substantiating what measures of success will be used to demonstrate the business value of the effort to produce the desired future state, as relevant to each particular use case.

    Input

    • Value streams and business capabilities as defined by business leaders
    • Business stakeholders' subject area expertise
    • Data custodian systems, integration, and data knowledge

    Output

    • Use cases that articulate data-related challenges, needs or opportunities that are tied to defined business capabilities and hence if addressed will deliver measurable value to the organisation.

    Materials

    • Your business capability map from activity 1.1.1
    • Info-Tech's Data Use Case Framework Template
    • Whiteboard or flip charts (or shared screen if working remotely)
    • Markers/pens

    Participants

    • Key business stakeholders
    • Data stewards and business SMEs
    • Data custodians
    • Data Governance Working Group

    Download Info-Tech's Data Use Case Framework Template

    Info-Tech's Framework for Building Use Cases

    Objective: This business needs-gathering activity will highlight and create relevant use cases around data-related problems or opportunities that are clear and contained and, if addressed, will deliver value to the organisation.

    Leveraging your business capability map, build use cases that align with the organisation's key business capabilities.

    Consider:

    • Is the business capability a cost advantage creator or an industry differentiator?
    • Is the business capability currently underserved by data?
    • Does this need to be addressed? If so, is this risk- or value-driven?

    Info-Tech's Data Requirements and Mapping Methodology for Creating Use Cases

    1. What business capability (or capabilities) is this use case tied to for your business area(s)?
    2. What are your data-related challenges in performing this today?
    3. What are the steps in this process/activity today?
    4. What are the applications/systems used at each step today?
    5. What data domains are involved, created, used, and/or transformed at each step today?
    6. What does an ideal or improved state look like?
    7. What other business units, business capabilities, activities, and/or processes will be impacted or improved if this issue was solved?
    8. Who are the stakeholders impacted by these changes? Who needs to be consulted?
    9. What are the risks to the organisation (business capability, revenue, reputation, customer loyalty, etc.) if this is not addressed?
    10. What compliance, regulatory, and/or policy concerns do we need to consider in any solution?
    11. What measures of success or change should we use to prove the value of the effort (such as KPIs, ROI)? What is the measurable business value of doing this?

    The resulting use cases are to be prioritised and leveraged for informing the business case and the data governance capabilities optimisation plan.

    Taken from Info-Tech's Data Use Case Framework Template

    Phase 2

    Understand Your Current Data Governance Capabilities

    Three circles are in the image that list the three phases and the main steps. Phase 2 is highlighted.

    This phase will guide you through the following activities:

    • Understand the Key Components of Data Governance
    • Gauge Your Organisation's Current Data Culture

    This phase involves the following participants:

    • Data Leadership
    • Data Ownership & Stewardship
    • Policies & Procedures
    • Data Literacy & Culture
    • Operating Model
    • Data Management
    • Data Privacy & Security
    • Enterprise Projects & Services

    Step 2.1

    Understand the Key Components of Data Governance

    This step will guide you through the following activities:

    • Understanding the core components of an effective data governance program and determining your organisation's current capabilities in these areas:
      • Data Leadership
      • Data Ownership & Stewardship
      • Policies & Procedures
      • Data Literacy & Culture
      • Operating Model
      • Data Management
      • Data Privacy & Security
      • Enterprise Projects & Services

    Outcomes of this step

    • An understanding of the core components of an effective data governance program
    • An understanding your organisation's current data governance capabilities

    Leverage Info-Tech's: Data Governance Initiative Planning and Roadmap Tool to assess your current data governance capabilities and plot your target state accordingly.

    This tool will help your organisation plan the sequence of activities, capture start dates and expected completion dates, and create a roadmap that can be effectively communicated to the organisation.

    Review: Info-Tech's Data Governance Framework

    An image of Info-Tech's Data Governance Framework

    Key components of data governance

    A well-defined data governance program will deliver:

    • Defined accountability and responsibility for data.
    • Improved knowledge and common understanding of the organisation's data assets.
    • Elevated trust and confidence in traceable data.
    • Improved data ROI and reduced data debt.
    • An enabling framework for supporting the ethical use and handling of data.
    • A foundation for building and fostering a data-driven and data-literate organisational culture.

    The key components of establishing sustainable enterprise data governance, taken from Info-Tech's Data Governance Framework:

    • Data Leadership
    • Data Ownership & Stewardship
    • Operating Model
    • Policies & Procedures
    • Data Literacy & Culture
    • Data Management
    • Data Privacy & Security
    • Enterprise Projects & Services

    Data Leadership

    • Data governance needs a dedicated head or leader to steer the organisation's data governance program.
    • For organisations that do have a chief data officer (CDO), their office is the ideal and effective home for data governance.
    • Heads of data governance also have titles such as director of data governance, director of data quality, and director of analytics.
    • The head of your data governance program works with all stakeholders and partners to ensure there is continuous enterprise governance alignment and oversight and to drive the program's direction.
    • While key stakeholders from the business and IT will play vital data governance roles, the head of data governance steers the various components, stakeholders, and initiatives, and provides oversight of the overall program.
    • Vital data governance roles include: data owners, data stewards, data custodians, data governance steering committee (or your organisation's equivalent), and any data governance working group(s).

    The role of the CDO: the voice of data

    The office of the chief data officer (CDO):

    • Has a cross-organisational vision and strategy for data.
    • Owns and drives the data strategy; ensures it supports the overall organisational strategic direction and business goals.
    • Leads the organisational data initiatives, including data governance
    • Is accountable for the policy, strategy, data standards, and data literacy necessary for the organisation to operate effectively.
    • Educates users and leaders about what it means to be 'data-driven.'
    • Builds and fosters a culture of data excellence.

    'Compared to most of their C-suite colleagues, the CDO is faced with a unique set of problems. The role is still being defined. The chief data officer is bringing a new dimension and focus to the organisation: "data." '
    – Carruthers and Jackson, 2020

    Who does the CDO report to?

    Example reporting structure.
    • The CDO should be a true C- level executive.
    • Where the organisation places the CDO role in the structure sends an important signal to the business about how much it values data.

    'The title matters. In my opinion, you can't have a CDO without executive authority. Otherwise no one will listen.'

    – Anonymous European CDO

    'The reporting structure depends on who's the 'glue' that ties together all these uniquely skilled individuals.'

    – John Kemp, Senior Director, Executive Services, Info-Tech Research Group

    Data Ownership & Stewardship

    Who are best suited to be data owners?

    • Wherever they may sit in your organisation, data owners will typically have the highest stake in that data.
    • Data owners needs to be suitably senior and have the necessary decision-making power.
    • They have the highest interest in the related business data domain, whether they are the head of a business unit or the head of a line of business that produces data or consumes data (or both).
    • If they are neither of these, it's unlikely they will have the interest in the data (in terms of its quality, protection, ethical use, and handling, for instance) necessary to undertake and adopt the role effectively.

    Data owners are typically senior business leaders with the following characteristics:

    • Positioned to accept accountability for their data domain.
    • Hold authority and influence to affect change, including across business processes and systems, needed to improve data quality, use, handling, integration, etc.
    • Have access to a budget and resources for data initiatives such as resolving data quality issues, data cleansing initiatives, business data catalogue build, related tools and technology, policy management, etc.
    • Hold the influence needed to drive change in behaviour and culture.
    • Act as ambassadors of data and its value as an organisational strategic asset.

    Right-size your data governance organisational structure

    • Most organisations strive to identify roles and responsibilities at a strategic, and operational level. Several factors will influence the structure of the program such as the focus of the data governance project as well as the maturity and size of the organisation.
    • Your data governance structure has to work for your organisation, and it has to evolve as the organisation evolves.
    • Formulate your blend of data governance roles, committees, councils, and cross-functional groups, that make sense for your organisation.
    • Your data governance organisational structure should not add complexity or bureaucracy to your organisation's data landscape; it should support and enable your principle of treating data as an asset.

    There is no one-size-fits-all data governance organisational structure.

    Example of a Data Governance Organisational Structure

    Critical roles and responsibilities for data governance

    Data Governance Working Groups

    Data governance working groups:

    • Are cross-functional teams
    • Deliver on data governance projects, initiatives, and ad hoc review committees.

    Data Stewards

    Traditionally, data stewards:

    • Serve on an operational level addressing issues related to adherence to standards/procedures, monitoring data quality, raising issues identified, etc.
    • Are responsible for managing access, quality, escalating issues, etc.

    Data Custodians

    • Traditionally, data custodians:
    • Serve on an operational level addressing issues related to data and database administration.
    • Support the management of access, data quality, escalating issues, etc.
    • Are SMEs from IT and database administration.

    Example: Business capabilities to data owner and data stewards mapping for a selected data domain

    Info-Tech Insight

    Your organisation's value streams and the associated business capabilities require effectively governed data. Without this, you face elevated operational costs, missed opportunities, eroded stakeholder satisfaction, and exposure to increased business risk.

    Enabling business capabilities with data governance role definitions

    Example: Business capabilities to data owner and data stewards mapping for a selected data domain

    Operating Model

    Your operating model is the key to designing and operationalizing a form of data governance that delivers measurable business value to your organisation.

    'Generate excitement for data: When people are excited and committed to the vision of data enablement, they're more likely to help ensure that data is high quality and safe.' – Petzold, et al., 2020

    Operating Model

    Defining your data governance operating model will help create a well-oiled program that sustainably delivers value to the organisation and manages risks while building and fostering a culture of data excellence along the way. Some organisations are able to establish a formal data governance office, whether independent or attached to the office of the chief data officer. Regardless of how you are organised, data governance requires a home, a leader, and an operating model to ensure its sustainability and evolution.

    Examples of focus areas for your operating model:

    • Delivery: While there are core tenets to every data governance program, there is a level of variability in the implementation of data governance programs across organisations, sectors, and industries. Every organisation has its own particular drivers and mandates, so the level and rigour applied will also vary.
    • The key is to determine what style will work best in your organisation, taking into consideration your organisational culture, executive leadership support (present and ongoing), catalysts such as other enterprise-wide transformative and modernisation initiatives, and/or regulatory and compliances drivers.

    • Communication: Communication is vital across all levels and stakeholder groups. For instance, there needs to be communication from the data governance office up to senior leadership, as well as communication within the data governance organisation, which is typically made up of the data governance steering committee, data governance council, executive sponsor/champion, data stewards, and data custodians and working groups.
    • Furthermore, communication with the wider organisation of data producers, users, and consumers is one of the core elements of the overall data governance communications plan.

    Communication is vital for ensuring acceptance of new processes, rules, guidelines, and technologies by all data producers and users as well as for sharing success stories of the program.

    Operating Model

    Tie the value of data governance and its initiatives back to the business capabilities that are enabled.

    'Leading organisations invest in change management to build data supporters and convert the sceptics. This can be the most difficult part of the program, as it requires motivating employees to use data and encouraging producers to share it (and ideally improve its quality at the source)[.]' – Petzold, et al., 2020

    Operating Model

    Examples of focus areas for your operating model (continued):

    • Change management and issue resolution: Data governance initiatives will very likely bring about a level of organisational disruption, with governance recommendations and future state requiring potentially significant business change. This may include a redesign of a substantial number of data processes affecting various business units, which will require tweaking the organisation's culture, thought processes, and procedures surrounding its data.
    • Preparing people for change well in advance will allow them to take the steps necessary to adapt and reduce potential confrontation. By planning for and efficiently communicating any changes that a data governance initiative may bring, many initial issues can be resolved from the outset.

      Attempting to implement change without an effective communications plan can result in disagreements over data control and stalemates between stakeholder units. The recommendations of the governance group must reflect the needs of all stakeholders or there will be pushback.

    • Performance measuring, monitoring and reporting: Measuring and reporting on performance, successes, and realisation of tangible business value are a must for sustaining, growing, and scaling your data governance program.
    • Aligning your data governance to the organisation's value realisation activities enables you to leverage the KPIs of those business capabilities to demonstrate tangible and measurable value. Use terms and language that will resonate with your senior business leadership.

    Info-Tech Tip:

    Launching a data governance program will bring with it a level of disruption to the culture of the organisation. That disruption doesn't have to be detrimental if you are prepared to manage the change proactively and effectively.

    Policies, Procedures & Standards

    'Data standards are the rules by which data are described and recorded. In order to share, exchange, and understand data, we must standardise the format as well as the meaning.' – U.S. Geological Survey

    Policies, Procedures & Standards

    • When defining, updating, or refreshing your data policies, procedures, and standards, ensure they are relevant, serve a purpose, and/or support the use of data in the organisation.
    • Avoid the common pitfall of building out a host of policies, procedures, and standards that are never used or followed by users and therefore don't bring value or serve to mitigate risk for the organisation.
    • Data policies can be thought of as formal statements and are typically created, approved, and updated by the organisation's data decision-making body (such as a data governance steering committee).
    • Data standards and procedures function as actions, or rules, that support the policies and their statements.
    • Standards and procedures are designed to standardise the processes during the overall data lifecycle. Procedures are instructions to achieve the objectives of the policies. The procedures are iterative and will be updated with approval from your data governance committee as needed.
    • Your organisation's data policies, standards, and procedures should not bog down or inhibit users; rather, they should enable confident data use and handling across the overall data lifecycle. They should support more effective and seamless data capture, integration, aggregation, sharing, and retention of data in the organisation.

    Examples of data policies:

    • Data Classification Policy
    • Data Retention Policy
    • Data Entry Policy
    • Data Backup Policy
    • Data Provenance Policy
    • Data Management Policy

    See Info-Tech's Data Governance Policy Template: This policy establishes uniformed data governance standards and identifies the shared responsibilities for assuring the integrity of the data and that it efficiently and effectively serves the needs of your organisation.

    Data Domain Documentation

    Select the correct granularity for your business need

    Diagram of data domain documentation
    Sources: Dataversity; Atlan; Analytics8

    Data Domain Documentation Examples

    Data Domain Documentation Examples

    Data Culture

    'Organisational culture can accelerate the application of analytics, amplify its power, and steer companies away from risky outcomes.' – Petzold, et al., 2020

    A healthy data culture is key to amplifying the power of your data and to building and sustaining an effective data governance program.

    What does a healthy data culture look like?

    • Everybody knows the data.
    • Everybody trusts the data.
    • Everybody talks about the data.

    Building a culture of data excellence.

    Leverage Info-Tech's Data Culture Diagnostic to understand your organisation's culture around data.

    Screenshot of Data Culture Scorecard

    Contact your Info-Tech Account Representative for more information on the Data Culture Diagnostic

    Cultivating a data-driven culture is not easy

    'People are at the heart of every culture, and one of the biggest challenges to creating a data culture is bringing everyone into the fold.' – Lim, Alation

    It cannot be purchased or manufactured,

    It must be nurtured and developed,

    And it must evolve as the business, user, and data landscapes evolve.

    'Companies that have succeeded in their data-driven efforts understand that forging a data culture is a relentless pursuit, and magic bullets and bromides do not deliver results.' – Randy Bean, 2020

    Hallmarks of a data-driven culture

    There is a trusted, single source of data the whole company can draw from.

    There's a business glossary and data catalogue and users know what the data fields mean.

    Users have access to data and analytics tools. Employees can leverage data immediately to resolve a situation, perform an activity, or make a decision – including frontline workers.

    Data literacy, the ability to collect, manage, evaluate, and apply data in a critical manner, is high.

    Data is used for decision making. The company encourages decisions based on objective data and the intelligent application of it.

    A data-driven culture requires a number of elements:

    • High-quality data
    • Broad access and data literacy
    • Data-driven decision-making processes
    • Effective communication

    Data Literacy

    Data literacy is an essential part of a data-driven culture.

    • Building a data-driven culture takes an ongoing investment of time, effort, and money.
    • This investment will not realise its full return without building up the organisation's data literacy.
    • Data literacy is about filling data knowledge gaps across all levels of the organisation.
    • It's about ensuring all users – senior leadership right through to core users – are equipped with appropriate levels of training, skills, understanding, and awareness around the organisation's data and the use of associated tools and technologies. Data literacy ensures users have the data they need and they know how to interpret and leverage it.
    • Data literacy drives the appetite, demand, and consumption for data.
    • A data-literate culture is one where the users feel confident and skilled in their use of data, leveraging it for making informed or evidence-based decisions and generating insights for the organisation.

    Data Management

    • Data governance serves as an enabler to all of the core components that make up data management:
      • Data quality management
      • Data architecture management
      • Data platform
      • Data integration
      • Data operations management
      • Data risk management
      • Reference and master data management (MDM)
      • Document and content management
      • Metadata management
      • Business intelligence (BI), reporting, analytics and advanced analytics, artificial intelligence (AI), machine learning (ML)
    • Key tools such as the business data glossary and data catalogue are vital for operationalizing data governance and in supporting data management disciplines such as data quality management, metadata management, and MDM as well as BI, reporting, and analytics.

    Enterprise Projects & Services

    • Data governance serves as an enabler to enterprise projects and services that require, use, share, sell, and/or rely on data for their viability and, ultimately, their success.
    • Folding or embedding data governance into the organisation's project management function or project management office (PMO) serves to ensure that, for any initiative, suitable consideration is given to how data is treated.
    • This may include defining parameters, following standards and procedures around bringing in new sources of data, integrating that data into the organisation's data ecosystem, using and sharing that data, and retaining that data post-project completion.
    • The data governance function helps to identify and manage any ethical issues, whether at the start of the project and/or throughout.
    • It provides a foundation for asking relevant questions as it relates to the use or incorporation of data in delivering the specific project or service. Do we know where the data obtained from? Do we have rights to use that data? Are there legislations, policies, or regulations that guide or dictate how that data can be used? What are the positive effects, negative impacts, and/or risks associated with our intended use of that data? Are we positioned to mitigate those risks?
    • Mature data governance creates organisations where the above considerations around data management and the ethical use and handling of data is routinely implemented across the business and in the rollout and delivery of projects and services.

    Data Privacy & Security

    • Data governance supports the organisation's data privacy and security functions.
    • Key tools include the data classification policy and standards and defined roles around data ownership and data stewardship. These are vital for operationalizing data governance and supporting data privacy, security, and the ethical use and handling of data.
    • While some organisations may have a dedicated data security and privacy group, data governance provides an added level of oversight in this regard.
    • Some of the typical checks and balances include ensuring:
      • There are policies and procedures in place to restrict and monitor staff's access to data (one common way this is done is according to job descriptions and responsibilities) and that these comply with relevant laws and regulations.
      • There's a data classification scheme in place where data has been classified on a hierarchy of sensitivity (e.g. top secret, confidential, internal, limited, public).
      • The organisation has a comprehensive data security framework, including administrative, physical, and technical procedures for addressing data security issues (e.g. password management and regular training).
      • Risk assessments are conducted, including an evaluation of risks and vulnerabilities related to intentional and unintentional misuse of data.
      • Policies and procedures are in place to mitigate the risks associated with incidents such as data breaches.
      • The organisation regularly audits and monitors its data security.

    Ethical Use & Handling of Data

    Data governance will support your organisation's ethical use and handling of data by facilitating definition around important factors, such as:

    • What are the various data assets in the organisation and what purpose(s) can they be used for? Are there any limitations?
    • Who is the related data owner? Who holds accountability for that data? Who will be answerable?
    • Where was the data obtained from? What is the intended use of that data? Do you have rights to use that data? Are there legislations, policies, or regulations that guide or dictate how that data can be used?
    • What are the positive effects, negative impacts, and/or risks associated with the use of that data?

    Ethical Use & Handling of Data

    • Data governance serves as an enabler to the ethical use and handling of an organisation's data.
    • The Open Data Institute (ODI) defines data ethics as: 'A branch of ethics that evaluates data practices with the potential to adversely impact on people and society – in data collection, sharing and use.'
    • Data ethics relates to good practice around how data is collected, used and shared. It's especially relevant when data activities have the potential to impact people and society, whether directly or indirectly (Open Data Institute, 2019).
    • A failure to handle and use data ethically can negatively impact an organisation's direct stakeholders and/or the public at large, lead to a loss of trust and confidence in the organisation's products and services, lead to financial loss, and impact the organisation's brand, reputation, and legal standing.
    • Data governance plays a vital role is building and managing your data assets, knowing what data you have, and knowing the limitations of that data. Data ownership, data stewardship, and your data governance decision-making body are key tenets and foundational components of your data governance. They enable an organisation to define, categorise, and confidently make decisions about its data.

    Step 2.2

    Gauge Your Organisation's Current Data Culture

    Activities

    2.2.1 Gauge Your Organisation's Current Data Culture

    This step will guide you through the following activities:

    • Conduct a data culture survey or leverage Info-Tech's Data Culture Diagnostic to increase your understanding of your organisation's data culture

    Outcomes of this step

    • An understanding of your organisational data culture

    2.2.1 Gauge Your Organisation's Current Data Culture

    Conduct a Data Culture Survey or Diagnostic

    The objectives of conducting a data culture survey are to increase the understanding of the organisation's data culture, your users' appetite for data, and their appreciation for data in terms of governance, quality, accessibility, ownership, and stewardship. To perform a data culture survey:

    1. Identify members of the data user base, data consumers, and other key stakeholders for surveying.
    2. Conduct an information session to introduce Info-Tech's Data Culture Diagnostic survey. Explain the objective and importance of the survey and its role in helping to understand the organisation's current data culture and inform the improvement of that culture.
    3. Roll out the Info-Tech Data Culture Diagnostic survey to the identified users and stakeholders.
    4. Debrief and document the results and scorecard in the Data Strategy Stakeholder Interview Guide and Findings document.

    Input

    • Email addresses of participants in your organisation who should receive the survey

    Output

    • Your organisation's Data Culture Scorecard for understanding current data culture as it relates to the use and consumption of data
    • An understanding of whether data is currently perceived to be an asset to the organisation

    Materials

    Screenshot of Data Culture Scorecard

    Participants

    • Participants include those at the senior leadership level through to middle management, as well as other business stakeholders at varying levels across the organisation
    • Data owners, stewards, and custodians
    • Core data users and consumers

    Contact your Info-Tech Account Representative for details on launching a Data Culture Diagnostic.

    Phase 3

    Build a Target State Roadmap and Plan

    Three circles are in the image that list the three phases and the main steps. Phase 3 is highlighted.

    'Achieving data success is a journey, not a sprint. Companies that set a clear course, with reasonable expectations and phased results over a period of time, get to the destination faster.' – Randy Bean, 2020

    This phase will guide you through the following activities:

    • Build your Data Governance Roadmap
    • Develop a target state plan comprising of prioritised initiatives

    This phase involves the following participants:

    • Data Governance Leadership
    • Data Owners/Data Stewards
    • Data Custodians
    • Data Governance Working Group(s)

    Step 3.1

    Formulate an Actionable Roadmap and Right-Sized Plan

    This step will guide you through the following activities:

    • Build your data governance roadmap
    • Develop a target state plan comprising of prioritised initiatives

    Download Info-Tech's Data Governance Planning and Roadmapping Workbook

    See Info-Tech's Data Governance Program Charter Template: A program charter template to sell the importance of data governance to senior executives.

    This template will help get the backing required to get a data governance project rolling. The program charter will help communicate the project purpose, define the scope, and identify the project team, roles, and responsibilities.

    Outcomes of this step

    • A foundation for data governance initiative planning that's aligned with the organisation's business architecture: value streams, business capability map, and strategy map

    Build a right-sized roadmap

    Formulate an actionable roadmap that is right sized to deliver value in your organisation.

    Key considerations:

    • When building your data governance roadmap, ensure you do so through an enterprise lens. Be cognizant of other initiatives that might be coming down the pipeline that may require you to align your data governance milestones accordingly.
    • Apart from doing your planning with consideration for other big projects or launches that might be in-flight and require the time and attention of your data governance partners, also be mindful of the more routine yet still demanding initiatives.
    • When doing your roadmapping, consider factors like the organisation's fiscal cycle, typical or potential year-end demands, and monthly/quarterly reporting periods and audits. Initiatives such as these are likely to monopolise the time and focus of personnel key to delivering on your data governance milestones.

    Sample milestones:

    Data Governance Leadership & Org Structure Definition

    Define the home for data governance and other key roles around ownership and stewardship, as approved by senior leadership.

    Data Governance Charter and Policies

    Create a charter for your program and build/refresh associated policies.

    Data Culture Diagnostic

    Understand the organisation's current data culture, perception of data, value of data, and knowledge gaps.

    Use Case Build and Prioritisation

    Build a use case that is tied to business capabilities. Prioritise accordingly.

    Business Data Glossary/catalogue

    Build and/or refresh the business' glossary for addressing data definitions and standardisation issues.

    Tools & Technology

    Explore the tools and technology offering in the data governance space that would serve as an enabler to the program. (e.g. RFI, RFP).

    Recall: Info-Tech's Data Governance Framework

    An image of Info-Tech's Data Governance Framework

    Build an actionable roadmap

    Data Governance Leadership & Org Structure Division

    Define key roles for getting started.

    Use Case Build & Prioritisation

    Start small and then scale – deliver early wins.

    Literacy Program

    Start understanding data knowledge gaps, building the program, and delivering.

    Tools & Technology

    Make the available data governance tools and technology work for you.

    Key components of your data governance roadmap

    Data Governance Program Charter Template – A program charter template to sell the importance of data governance to senior executives.

    This template will help get the backing required to get a data governance project rolling. The program charter will help communicate the project purpose, define the scope, and identify the project team, roles, and responsibilities.

    By now, you have assessed current data governance environment and capabilities. Use this assessment, coupled with the driving needs of your business, to plot your data Governance roadmap accordingly.

    Sample data governance roadmap milestones:

    • Define data governance leadership.
    • Define and formalise data ownership and stewardship (as well as the role IT/data management will play as data custodians).
    • Build/confirm your business capability map and data domains.
    • Build business data use cases specific to business capabilities.
    • Define business measures/KPIs for the data governance program (i.e. metrics by use case that are relevant to business capabilities).
    • Data management:
      • Build your data glossary or catalogue starting with identified and prioritised terms.
      • Define data domains.
    • Design and define the data governance operating model (oversight model definition, communication plan, internal marketing such as townhalls, formulate change management plan, RFP of data governance tool and technology options for supporting data governance and its administration).
    • Data policies and procedures:
      • Formulate, update, refresh, consolidate, rationalise, and/or retire data policies and procedures.
      • Define policy management and administration framework (i.e. roll-out, maintenance, updates, adherence, system to be used).
    • Conduct Info-Tech's Data Culture Diagnostic or survey (across all levels of the organisation).
    • Define and formalise the data literacy program (build modules, incorporate into LMS, plan lunch and learn sessions).
    • Data privacy and security: build data classification policy, define classification standards.
    • Enterprise projects and services: embed data governance in the organisation's PMO, conduct 'Data Governance 101' for the PMO.

    Defining data governance roles and organisational structure at Organisation

    The approach employed for defining the data governance roles and supporting organisational structure for .

    Key Considerations:

    • The data owner and data steward roles are formally defined and documented within the organisation. Their involvement is clear, well-defined, and repeatable.
    • There are data owners and data stewards for each data domain within the organisation. The data steward role is given to someone with a high degree of subject matter expertise.
    • Data owners and data stewards are effective in their roles by ensuring that their data domain is clean and free of errors and that they protect the organisation against data loss.
    • Data owners and data stewards have the authority to make final decisions on data definitions, formats, and standard processes that apply to their respective data sets. Data owners and data stewards have authority regarding who has access to certain data.
    • Data owners and data stewards are not from the IT side of the organisation. They understand the lifecycle of the data (how it is created, curated, retrieved, used, archived, and destroyed) and they are well-versed in any compliance requirements as it relates to their data.
    • The data custodian role is formally defined and is given to the relevant IT expert. This is an individual with technical administrative and/or operational responsibility over data (e.g. a DBA).
    • A data governance steering committee exists and is comprised of well-defined roles, responsibilities, executive sponsors, business representatives, and IT experts.
    • The data governance steering committee works to provide oversight and enforce policies, procedures, and standards for governing data.
    • The data governance working group has cross-functional representation. This comprises business and IT representation, as well as project management and change management where applicable: data stewards, data custodians, business subject matter experts, PM, etc.).
    • Data governance meetings are coordinated and communicated about. The meeting agenda is always clear and concise, and meetings review pressing data-related issues. Meeting minutes are consistently documented and communicated.

    Sample: Business capabilities to data owner and data stewards mapping for a selected data domain

    Info-Tech Insight

    Your organisation's value streams and the associated business capabilities require effectively governed data. Without this, you face elevated operational costs, missed opportunities, eroded stakeholder satisfaction, and exposure to increased business risk.

    Enable business capabilities with data governance role definitions.

    Sample: Business capabilities to data owner and data stewards mapping for a selected data domain

    Consider your technology options:

    Make the available data governance tools and technology work for you:

    • Data catalogue
    • Business data glossary
    • Data lineage
    • Metadata management

    Logos of data governance tools and technology.

    These are some of the data governance tools and technology players. Check out SoftwareReviews for help making better software decisions.

    Make the data steward the catalyst for organisational change and driving data culture

    The data steward must be empowered and backed politically with decision-making authority, or the role becomes stale and powerless.

    Ensuring compliance can be difficult. Data stewards may experience pushback from stakeholders who must deliver on the policies, procedures, and processes that the data steward enforces.

    Because the data steward must enforce data processes and liaise with so many different people and departments within the organisation, the data steward role should be their primary full-time job function – where possible.

    However, in circumstances where budget doesn't allow a full-time data steward role, develop these skills within the organisation by adding data steward responsibilities to individuals who are already managing data sets for their department or line of business.

    Info-Tech Tip

    A stewardship role is generally more about managing the cultural change that data governance brings. This requires the steward to have exceptional interpersonal skills that will assist in building relationships across departmental boundaries and ensuring that all stakeholders within the organisation believe in the initiative, understand the anticipated outcomes, and take some level of responsibility for its success.

    Changes to organisational data processes are inevitable; have a communication plan in place to manage change

    Create awareness of your data governance program. Use knowledge transfer to get as many people on board as possible.

    Data governance initiatives must contain a strong organisational disruption component. A clear and concise communication strategy that conveys milestones and success stories will address the various concerns that business unit stakeholders may have.

    By planning for and efficiently communicating any changes that a data governance initiative may bring, many initial issues can be resolved from the outset.

    Governance recommendations will require significant business change. The redesign of a substantial number of data processes affecting various business units will require an overhaul of the organisation's culture, thought processes, and procedures surrounding its data. Preparing people for change well in advance will allow them to take the necessary steps to adapt and reduce potential confrontation.

    Because a data governance initiative will involve data-driven business units across the organisation, the governance team must present a compelling case for data governance to ensure acceptance of new processes, rules, guidelines, and technologies by all data producers and users.

    Attempting to implement change without an effective communication plan can result in disagreements over data control and stalemates between stakeholder units. The recommendations of the governance group must reflect the needs of all stakeholders or there will be pushback.

    Info-Tech Insight

    Launching a data governance initiative is guaranteed to disrupt the culture of the organisation. That disruption doesn't have to be detrimental if you are prepared to manage the change proactively and effectively.

    Create a common data governance vision that is consistently communicated to the organisation

    A data governance program should be an enterprise-wide initiative.

    To create a strong vision for data governance, there must be participation from the business and IT. A common vision will articulate the state the organisation wishes to achieve and how it will reach that state. Visioning helps to develop long-term goals and direction.

    Once the vision is established, it must be effectively communicated to everyone, especially those who are involved in creating, managing, disposing, or archiving data.

    The data governance program should be periodically refined. This will ensure the organisation continues to incorporate best methods and practices as the organisation grows and data needs evolve.

    Info-Tech Tips

    • Use information from the stakeholder interviews to derive business goals and objectives.
    • Work to integrate different opinions and perspectives into the overall vision for data governance.
    • Brainstorm guiding principles for data and understand the overall value to the organisation.

    Develop a compelling data governance communications plan to get all departmental lines of business on board

    A data governance program will impact all data-driven business units within the organisation.

    A successful data governance communications plan involves making the initiative visible and promoting staff awareness. Educate the team on how data is collected, distributed, and used, what internal processes use data, and how that data is used across departmental boundaries.

    By demonstrating how data governance will affect staff directly, you create a deeper level of understanding across lines of business, and ultimately, a higher level of acceptance for new processes, rules, and guidelines.

    A clear and concise communications strategy will raise the profile of data governance within the organisation, and staff will understand how the program will benefit them and how they can share in the success of the initiative. This will end up providing support for the initiative across the board.

    A proactive communications plan will:

    • Assist in overcoming issues with data control, stalemates between stakeholder units, and staff resistance.
    • Provide a formalised process for implementing new policies, rules, guidelines, and technologies, and managing organisational data.
    • Detail data ownership and accountability for decision making, and identify and resolve data issues throughout the organisation.
    • Encourage acceptance and support of the initiative.

    Info-Tech Tip

    Focus on literacy and communication: include training in the communication plan. Providing training for data users on the correct procedures for updating and verifying the accuracy of data, data quality, and standardised data policies will help validate how data governance will benefit them and the organisation.

    Leverage the data governance program to communicate and promote the value of data within the organisation

    The data governance program is responsible for continuously promoting the value of data to the organisation. The data governance program should seek a variety of ways to educate the organisation and data stakeholders on the benefit of data management.

    Even if data policies and procedures are created, they will be highly ineffective if they are not properly communicated to the data producers and users alike.

    There needs to be a communication plan that highlights how the data producer and user will be affected, what their new responsibilities are, and the value of that change.

    To learn how to manage organisational change, refer to Info-Tech's Master Organisational Change Management Practices.

    Understand what makes for an effective policy for data governance

    It can be difficult to understand what a policy is, and what it is not. Start by identifying the differences between a policy and standards, guidelines, and procedures.

    Diagram of an effective policy for data governance

    The following are key elements of a good policy:

    Heading Descriptions
    Purpose Describes the factors or circumstances that mandate the existence of the policy. Also states the policy's basic objectives and what the policy is meant to achieve.
    Scope Defines to whom and to what systems this policy applies. Lists the employees required to comply or simply indicates 'all' if all must comply. Also indicates any exclusions or exceptions, i.e. those people, elements, or situations that are not covered by this policy or where special consideration may be made.
    Definitions Define any key terms, acronyms, or concepts that will be used in the policy. A standard glossary approach is sufficient.
    Policy Statements Describe the rules that comprise the policy. This typically takes the form of a series of short prescriptive and proscriptive statements. Sub-dividing this section into sub-sections may be required depending on the length or complexity of the policy.
    Non-Compliance Clearly describe consequences (legal and/or disciplinary) for employee non-compliance with the policy. It may be pertinent to describe the escalation process for repeated non-compliance.
    Agreement Confirms understanding of the policy and provides a designated space to attest to the document.

    Leverage myPolicies, Info-Tech's web-based application for managing your policies and procedures

    Most organisations have problems with policy management. These include:

    1. Policies are absent or out of date
    2. Employees largely unaware of policies in effect
    3. Policies are unmonitored and unenforced
    4. Policies are in multiple locations
    5. Multiple versions of the same policy exist
    6. Policies managed inconsistently across different silos
    7. Policies are written poorly by untrained authors
    8. Inadequate policy training program
    9. Draft policies stall and lose momentum
    10. Weak policy support from senior management

    Technology should be used as a means to solve these problems and effectively monitor, enforce, and communicate policies.

    Product Overview

    myPolicies is a web-based solution to create, distribute, and manage corporate policies, procedures, and forms. Our solution provides policy managers with the tools they need to mitigate the risk of sanctions and reduce the administrative burden of policy management. It also enables employees to find the documents relevant to them and build a culture of compliance.

    Some key success factors for policy management include:

    • Store policies in a central location that is well known and easy to find and access. A key way that technology can help communicate policies is by having them published on a centralised website.
    • Link this repository to other policies' taxonomies of your organisation. E.g. HR policies to provide a single interface for employees to access guidance across the organisation.
    • Reassess policies annually at a minimum. myPolicies can remind you to update the organisation's policies at the appropriate time.
    • Make the repository searchable and easily navigable.
    • myPolicies helps you do all this and more.
    myPolicies logo myPolicies

    Enforce data policies to promote consistency of business processes

    Data policies are short statements that seek to manage the creation, acquisition, integrity, security, compliance, and quality of data. These policies vary amongst organisations, depending on your specific data needs.

    • Policies describe what to do, while standards and procedures describe how to do something.
    • There should be few data policies, and they should be brief and direct. Policies are living documents and should be continuously updated to respond to the organisation's data needs.
    • The data policies should highlight who is responsible for the data under various scenarios and rules around how to manage it effectively.

    Examples of Data Policies

    Trust

    • Data Cleansing and Quality Policy
    • Data Entry Policy

    Availability

    • Acceptable Use Policy
    • Data Backup Policy

    Security

    • Data Security Policy
    • Password Policy Template
    • User Authorisation, Identification, and Authentication Policy Template
    • Data Protection Policy

    Compliance

    • Archiving Policy
    • Data Classification Policy
    • Data Retention Policy

    Leverage data management-related policies to standardise your data management practices

    Info-Tech's Data Management Policy:

    This policy establishes uniform data management standards and identifies the shared responsibilities for assuring the integrity of the data and that it efficiently and effectively serves the needs of the organisation. This policy applies to all critical data and to all staff who may be creators and/or users of such data.

    Info-Tech's Data Entry Policy:

    The integrity and quality of data and evidence used to inform decision making is central to both the short-term and long-term health of an organisation. It is essential that required data be sourced appropriately and entered into databases and applications in an accurate and complete manner to ensure the reliability and validity of the data and decisions made based on the data.

    Info-Tech's Data Provenance Policy:

    Create policies to keep your data's value, such as:

    • Only allow entry of data from reliable sources.
    • Employees entering and accessing data must observe requirements for capturing/maintaining provenance metadata.
    • Provenance metadata will be used to track the lifecycle of data from creation through to disposal.

    Info-Tech's Data Integration and Virtualisation Policy:

    This policy aims to assure the organisation, staff, and other interested parties that data integration, replication, and virtualisation risks are taken seriously. Staff must use the policy (and supporting guidelines) when deciding whether to integrate, replicate, or virtualise data sets.

    Select the right mix of metrics to successfully supervise data policies and processes

    Policies are only as good as your level of compliance. Ensure supervision controls exist to oversee adherence to policies and procedures.

    Although they can be highly subjective, metrics are extremely important to data governance success.

    • Establishing metrics that measure the performance of a specific process or data set will:
      • Create a greater degree of ownership from data stewards and data owners.
      • Help identify underperforming individuals.
      • Allow the steering committee to easily communicate tailored objectives to individual data stewards and owners.
    • Be cautious when establishing metrics. The wrong metrics can have negative repercussions.
      • They will likely draw attention to an aspect of the process that doesn't align with the initial strategy.
      • Employees will work hard and grow frustrated as their successes aren't accurately captured.

    Policies are great to have from a legal perspective, but unless they are followed, they will not benefit the organisation.

    • One of the most useful metrics for policies is currency. This tracks how up to date the policy is and how often employees are informed about the policy. Often, a policy will be introduced and then ignored. Policies must be continuously reviewed by management and employees.
    • Some other metrics include adherence (including performance in tests for adherence) and impacts from non-adherence.

    Review metrics on an ongoing basis with those data owners/stewards who are accountable, the data governance steering committee, and the executive sponsors.

    Establish data standards and procedures for use across all organisational lines of business

    A data governance program will impact all data-driven business units within the organisation.

    • Data management procedures are the methods, techniques, and steps to accomplish a specific data objective. Creating standard data definitions should be one of the first tasks for a data governance steering committee.
    • Data moves across all departmental boundaries and lines of business within the organisation. These definitions must be developed as a common set of standards that can be accepted and used enterprise wide.
    • Consistent data standards and definitions will improve data flow across departmental boundaries and between lines of business.
    • Ensure these standards and definitions are used uniformly throughout the organisation to maintain reliable and useful data.

    Data standards and procedural guidelines will vary from company to company.

    Examples include:

    • Data modelling and architecture standards.
    • Metadata integration and usage procedures.
    • Data security standards and procedures.
    • Business intelligence standards and procedures.

    Info-Tech Tip

    Have a fundamental data definition model for the entire business to adhere to. Those in the positions that generate and produce data must follow the common set of standards developed by the steering committee and be accountable for the creation of valid, clean data.

    Changes to organisational data processes are inevitable; have a communications plan in place to manage change

    Create awareness of your data governance program, using knowledge transfer to get as many people on board as possible.

    By planning for and efficiently communicating any changes that a data governance initiative may bring, many initial issues can be resolved from the outset.

    Governance recommendations will require significant business change. The redesign of a substantial number of data processes affecting various business units will require an overhaul of the organisation's culture, thought processes, and procedures surrounding its data. Preparing people for change well in advance will allow them to take the necessary steps to adapt and reduce potential confrontation.

    Because a data governance initiative will involve data-driven business units across the organisation, the governance team must present a compelling case for data governance to ensure acceptance of new processes, rules, guidelines, and technologies by all data producers and users.

    Attempting to implement change without an effective communications plan can result in disagreements over data control and stalemates between stakeholder units. The recommendations of the governance group must reflect the needs of all stakeholders or there will be pushback.

    Data governance initiatives will very likely bring about a level of organisational disruption. A clear and concise communications strategy that conveys milestones and success stories will address the various concerns that business unit stakeholders may have.

    Info-Tech Tip

    Launching a data governance program will bring with it a level of disruption to the culture of the organisation. That disruption doesn't have to be detrimental if you are prepared to manage the change proactively and effectively.

    Other Deliverables:

    The list of supporting deliverables will help to kick start on some of the Data Governance initiatives

    • Data Classification Policy, Standard, and Procedure
    • Data Quality Policy, Standard, and Procedure
    • Metadata Management Policy, Standard, and Procedure
    • Data Retention Policy and Procurement

    Screenshot from Data Classification Policy, Standard, and Procedure

    Data Classification Policy, Standard, and Procedure

    Screenshot from Data Retention Policy and Procedure

    Data Retention Policy and Procedure

    Screenshot from Metadata Management Policy, Standard, and Procedure

    Metadata Management Policy, Standard, and Procedure

    Screenshot from Data Quality Policy, Standard, and Procedure

    Data Quality Policy, Standard, and Procedure

    Additional Support

    If you would like additional support, have our analysts guide you through other phases as part of an Info-Tech Workshop.

    Picture of analyst

    Contact your account representative for more information.

    workshops@infotech.com 1-888-670-8889

    To accelerate this project, engage your IT team in an Info-Tech workshop with an Info-Tech analyst team. Info-Tech analysts will join you and your team at your location or welcome you to Info-Tech's historic Toronto office to participate in an innovative onsite workshop.

    The following are sample activities that will be conducted by Info-Tech analysts with your team:

    Screenshot of example data governance strategy map.

    Build Your Business and User Context

    Work with your core team of stakeholders to build out your data governance strategy map, aligning data governance initiatives with business capabilities, value streams, and, ultimately, your strategic priorities.

    Screenshot of Data governance roadmap

    Formulate a Plan to Get to Your Target State

    Develop a data governance future state roadmap and plan based on an understanding of your current data governance capabilities, your operating environment, and the driving needs of your business.

    Related Info-Tech Research

    Build a Robust and Comprehensive Data Strategy

    Key to building and fostering a data-driven culture.

    Create a Data Management Roadmap

    Streamline your data management program with our simplified framework.

    The First 100 Days as CDO

    Be the voice of data in a time of transformation.

    Research Contributors

    Name Position Company
    David N. Weber Executive Director - Planning, Research and Effectiveness Palm Beach State College
    Izabela Edmunds Information Architect Mott MacDonald
    Andy Neill Practice Lead, Data & Analytics Info-Tech Research Group
    Dirk Coetsee Research Director, Data & Analytics Info-Tech Research Group
    Graham Price Executive Advisor, Advisory Executive Services Info-Tech Research Group
    Igor Ikonnikov Research Director, Data & Analytics Info-Tech Research Group
    Jean Bujold Senior Workshop Delivery Director Info-Tech Research Group
    Rajesh Parab Research Director, Data & Analytics Info-Tech Research Group
    Reddy Doddipalli Senior Workshop Director Info-Tech Research Group
    Valence Howden Principal Research Director, CIO Info-Tech Research Group

    Bibliography

    Alation. “The Alation State of Data Culture Report – Q3 2020.” Alation, 2020. Accessed 25 June 2021.

    Allott, Joseph, et al. “Data: The Next Wave in Forestry Productivity.” McKinsey & Company, 27 Oct. 2020. Accessed 25 June 2021.

    Bean, Randy. “Why Culture Is the Greatest Barrier to Data Success.” MIT Sloan Management Review, 30 Sept. 2020. Accessed 25 June 2021.

    Brence, Thomas. “Overcoming the Operationalization Challenge With Data Governance at New York Life.” Informatica, 18 March 2020. Accessed 25 June 2021.

    Bullmore, Simon, and Stuart Coleman. “ODI Inside Business – A Checklist for Leaders.” Open Data Institute, 19 Oct. 2020. Accessed 25 June 2021.

    Canadian Institute for Health Information. “Developing and Implementing Accurate National Standards for Canadian Health Care Information.” Canadian Institute for Health Information. Accessed 25 June 2021.

    Carruthers, Caroline, and Peter Jackson. “The Secret Ingredients of the Successful CDO.” IRM UK Connects, 23 Feb. 2017.

    Dashboards. “Useful KPIs for Healthy Hospital Quality Management.” Dashboards. Accessed 25 June 2021.

    Dashboards. “Why (and How) You Should Improve Data Literacy in Your Organization Today.” Dashboards. Accessed 25 June 2021.

    Datapine. “Healthcare Key Performance Indicators and Metrics.” Datapine. Accessed 25 June 2021.

    Datapine. “KPI Examples & Templates: Measure what matters the most and really impacts your success.” Datapine. Accessed 25 June 2021.

    Diaz, Alejandro, et al. “Why Data Culture Matters.” McKinsey Quarterly, Sept. 2018. Accessed 25 June 2021.

    Everett, Dan. “Chief Data Officer (CDO): One Job, Four Roles.” Informatica, 9 Sept. 2020. Accessed 25 June 2021.

    Experian. “10 Signs You Are Sitting On A Pile Of Data Debt.” Experian. Accessed 25 June 2021.

    Fregoni, Silvia. “New Research Reveals Why Some Business Leaders Still Ignore the Data.” Silicon Angle, 1 Oct. 2020

    Informatica. Holistic Data Governance: A Framework for Competitive Advantage. Informatica, 2017. Accessed 25 June 2021.

    Knight, Michelle. “What Is a Data Catalog?” Dataversity, 28 Dec. 2017. Web.

    Lim, Jason. “Alation 2020.3: Getting Business Users in the Game.” Alation, 2020. Accessed 25 June 2021.

    McDonagh, Mariann. “Automating Data Governance.” Erwin, 29 Oct. 2020. Accessed 25 June 2021.

    NewVantage Partners. Data-Driven Business Transformation: Connecting Data/AI Investment to Business Outcomes. NewVantage Partners, 2020. Accessed 25 June 2021.

    Olavsrud, Thor. “What Is Data Governance? A Best Practices Framework For Managing Data Assets.” CIO.com, 18 March 2021. Accessed 25 June 2021.

    Open Data Institute. “Introduction to Data Ethics and the Data Ethics Canvas.” Open Data Institute, 2020. Accessed 25 June 2021.

    Open Data Institute. “The UK National Data Strategy 2020: Doing Data Ethically.” Open Data Institute, 17 Nov. 2020. Accessed 25 June 2021.

    Open Data Institute. “What Is the Data Ethics Canvas?” Open Data Institute, 3 July 2019. Accessed 25 June 2021.

    Pathak, Rahul. “Becoming a Data-Driven Enterprise: Meeting the Challenges, Changing the Culture.” MIT Sloan Management Review, 28 Sept. 2020. Accessed 25 June 2021.

    Petzold, Bryan, et al. “Designing Data Governance That Delivers Value.” McKinsey & Company, 26 June 2020. Accessed 25 June 2021.

    Redman, Thomas, et al. “Only 3% of Companies’ Data Meets Basic Quality Standards.” Harvard Business Review. 11 Sept 2017.

    Smaje, Kate. “How Six Companies Are Using Technology and Data To Transform Themselves.” McKinsey & Company, 12 Aug. 2020. Accessed 25 June 2021.

    Talend. “The Definitive Guide to Data Governance.” Talend. Accessed 25 June 2021.

    “The Powerfully Simple Modern Data Catalog.” Atlan, 2021. Web.

    U.S. Geological Survey. “Data Management: Data Standards.” U.S. Geological Survey. Accessed 25 June 2021.

    Waller, David. “10 Steps to Creating a Data-Driven Culture.” Harvard Business Review, 6 Feb. 2020. Accessed 25 June 2021.

    “What Is the Difference Between A Business Glossary, A Data Dictionary, and A Data Catalog, and How Do They Play A Role In Modern Data Management?” Analytics8, 23 June 2021. Web.

    Wikipedia. “RFM (Market Research).” Wikipedia. Accessed 25 June 2021.

    Windheuser, Christoph, and Nina Wainwright. “Data in a Modern Digital Business.” Thoughtworks, 12 May 2020. Accessed 25 June 2021.

    Wright, Tom. “Digital Marketing KPIs - The 12 Key Metrics You Should Be Tracking.” Cascade, 3 March 2021. Accessed 25 June 2021.

    Why learn from Tymans Group?

    The TY classes contain in-depth learning material based on over 30 years of experience in IT Operations and Resilience.

    You receive the techniques, tips, tricks, and "professional secrets" you need to succeed in your resilience journey.

    Why would I share "secrets?"

    Because over time, you will find that "secrets" are just manifested experiences.

    What do I mean by that? Gordon Ramsay, who was born in 1966 like me, decided to focus on his culinary education at age 19. According to his Wikipedia page, that was a complete accident. (His Wikipedia page is a hoot to read, by the way.) And he has nothing to prove anymore. His experience in his field speaks for itself.

    I kept studying in my original direction for just one year longer, but by 21, I founded my first company in Belgium in 1987, in the publishing industry. This was extended by IT experiences in various sectors, like international publishing and hospitality, culminating in IT for high-velocity international financial markets and insurance.

    See, "secrets" are a great way to get you to sign up for some "guru" program that will "tell all!" Don't fall for it, especially if the person is too young to have significant experience.

    There are no "secrets." There is only experience and 'wisdom." And that last one only comes with age.

    If I were in my 20s, 30s, or 40s, there is no chance I would share my core experiences with anyone who could become my competitor. At that moment, I'm building my own credibility and my own career. I like helping people, but not to the extent that it will hurt my prospects. 

    And that is my second lesson: be always honest about your intentions. Yes, always. 

    At the current point in my career, "hurting my prospects" is less important. Yes, I still need to make a living, and in another post, I will explain more about that. Here, I feel it is important to share my knowledge and experience with the next people who will take my place in the day-to-day operations of medium and large corporations. And that is worth something. Hence, "sharing my secrets."

    Gert

    Why learn about resilience from us?

    This is a great opportunity to learn from my 30+ years of resilience experience. TY's Gert experienced 9/11 in New York, and he was part of the Lehman Disaster Recovery team that brought the company back within one (one!) week of the terrorist attack.

    He also went through the London Bombings of 2005 and the 2008 financial crisis, which required fast incident responses, the Covid 2020 issues, and all that entailed. Not to mention that Gert was part of the Tokyo office disaster response team as early as 1998, ensuring that Salomon was protected from earthquakes and floods in Japan.

    Gert was part of the solution (for his clients) to several further global events, like the admittedly technical log4J event in 2021, the 2024 Crowdstrike event, and many other local IT incidents, to ensure that clients could continue using the services they needed at that time.

    Beyond the large corporate world, we helped several small local businesses improve their IT resilience with better cloud storage and security solutions. 

    These solutions and ways of thinking work for any business, large or small.

    The TY team

    Explore our resilience solutions.

    Measure IT Project Value

    • Buy Link or Shortcode: {j2store}431|cart{/j2store}
    • member rating overall impact: 9.5/10 Overall Impact
    • member rating average dollars saved: $5,549 Average $ Saved
    • member rating average days saved: 6 Average Days Saved
    • Parent Category Name: Portfolio Management
    • Parent Category Link: /portfolio-management
    • People treat benefits as a box to tick on the business case, deflating or inflating them to facilitate project approval.
    • Even if benefits are properly defined, they are usually forgotten once the project is underway.
    • Subsequent changes to project scope may impact the viability of the project’s business benefits, resulting in solutions that do not deliver expected value.

    Our Advice

    Critical Insight

    • It is rare for project teams or sponsors to be held accountable for managing and/or measuring benefits. The assumption is often that no one will ask if benefits have been realized after the project is closed.
    • The focus is largely on the project’s schedule, budget, and scope, with little attention paid to the value that the project is meant to deliver to the organization.
    • Without an objective stakeholder to hold people accountable for defining benefits and demonstrating their delivery, benefits will continue to be treated as red tape.
    • Sponsors will not take the time to define benefits properly, if at all. The project team will not take the time to ensure they are still achievable as the project progresses. When the project is complete, no one will investigate actual project success.

    Impact and Result

    • The project sponsor and business unit leaders must own project benefits; IT is only accountable for delivering the solution.
    • IT can play a key role in this process by establishing and supporting a benefits realization process. They can help business unit leaders and sponsors define benefits properly, identify meaningful metrics, and report on benefits realization effectively.
    • The project management office is ideally suited to facilitate this process by providing tools and templates, and a consistent and comparable view across projects.
    • Project managers are accountable for delivering the project, not for delivering the benefits of the project itself. However, they must ensure that changes to project scope are assessed for impact on benefits viability.

    Measure IT Project Value Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should establish a benefits legitimacy practice, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Establish benefits legitimacy during portfolio Intake

    This phase will help you define a benefits management process to help support effective benefits definition during portfolio intake.

    • Deliver Project Value With a Benefits Legitimacy Initiative – Phase 1: Establish Benefits Legitimacy During Portfolio Intake
    • Project Sponsor Role Description Template
    • Benefits Commitment Form Template
    • Right-Sized Business Case Template

    2. Maintain benefits legitimacy throughout project planning and execution

    This phase will help you define a process for effective benefits management during project planning and the execution intake phase.

    • Deliver Project Value With a Benefits Legitimacy Initiative – Phase 2: Maintain Benefits Legitimacy Throughout Project Planning and Execution
    • Project Benefits Documentation Workbook
    • Benefits Legitimacy Workflow Template (PDF)
    • Benefits Legitimacy Workflow Template (Visio)

    3. Close the deal on project benefits

    This phase will help you define a process for effectively tracking and reporting on benefits realization post-project.

    • Deliver Project Value With a Benefits Legitimacy Initiative – Phase 3: Close the Deal on Project Benefits
    • Portfolio Benefits Tracking Tool
    • Benefits Lag Report Template
    • Benefits Legitimacy Handbook Template
    [infographic]

    Workshop: Measure IT Project Value

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Analyze the Current State of Benefits Management

    The Purpose

    Assess the current state of benefits management at your organization and establish a realistic target state.

    Establish project and portfolio baselines for benefits management.

    Key Benefits Achieved

    Set achievable workshop goals and align stakeholder expectations.

    Establish a solid foundation for benefits management success.

    Activities

    1.1 Introductions and overview.

    1.2 Discuss attendee expectations and goals.

    1.3 Complete Info-Tech’s PPM Current State Scorecard.

    1.4 Perform right-wrong-confusing-missing analysis.

    1.5 Define target state for benefits management.

    1.6 Refine project levels.

    Outputs

    Info-Tech’s PPM Current State Scorecard report

    Right-wrong-confusing-missing analysis

    Stakeholder alignment around workshop goals and target state

    Info-Tech’s Project Intake Classification Matrix

    2 Establish Benefits Legitimacy During Portfolio Intake

    The Purpose

    Establish organizationally specific benefit metrics and KPIs.

    Develop clear roles and accountabilities for benefits management.

    Key Benefits Achieved

    An articulation of project benefits and measurements.

    Clear checkpoints for benefits communication during the project are defined.

    Activities

    2.1 Map the current portfolio intake process.

    2.2 Establish project sponsor responsibilities and accountabilities for benefits management.

    2.3 Develop organizationally specific benefit metrics and KPIs.

    2.4 Integrate intake legitimacy into portfolio intake processes.

    Outputs

    Info-Tech’s Project Sponsor Role Description Template

    Info-Tech’s Benefits Commitment Form Template

    Intake legitimacy process flow and RASCI chart

    Intake legitimacy SOP

    3 Maintain Benefits Legitimacy Throughout Project Planning and Execution

    The Purpose

    Develop a customized SOP for benefits management during project planning and execution.

    Key Benefits Achieved

    Ensure that all changes to the project have been recorded and benefits have been updated in preparation for deployment.

    Updated benefits expectations are included in the final sign-off package.

    Activities

    3.1 Map current project management process and audit project management documentation.

    3.2 Identify appropriate benefits control points.

    3.3 Customize project management documentation to integrate benefits.

    3.4 Develop a deployment legitimacy process flow.

    Outputs

    Customized project management toolkit

    Info-Tech’s Project Benefits Documentation Workbook

    Deployment of legitimacy process flow and RASCI chart

    Deployment of legitimacy SOP

    4 Close the Deal on Project Benefits

    The Purpose

    Develop a post-project benefits realization process.

    Key Benefits Achieved

    Clear project sponsorship accountabilities for post-project benefits tracking and reporting.

    A portfolio level benefits tracking tool for reporting on benefits attainment.

    Activities

    4.1 Identify appropriate benefits control points in the post-project process.

    4.2 Configure Info-Tech’s Portfolio Benefits Tracking Tool.

    4.3 Define a post-project benefits reporting process.

    4.4 Formalize protocol for reporting on, and course correcting, benefit lags.

    4.5 Develop a post-project legitimacy process flow.

    Outputs

    Info-Tech’s Portfolio Benefits Tracking Tool

    Post-Project legitimacy process flow and RASCI chart

    Post-Project Legitimacy SOP

    Info-Tech’s Benefits Legitimacy Handbook

    Info-Tech’s Benefits Legitimacy Workflow Template

    Resilience, It's about your business

    • member rating overall impact: N/A
    • member rating average dollars saved: N/A
    • member rating average days saved: N/A

    January 17th, 2025 is when your ability to serve clients without interruption is legislated. At least when you are in the financial services sector, or when you supply such firms.  If you are not active in the financial arena, don’t click away. Many of these requirements can just give you an edge over your competition.

    Many firms underestimated the impact of the legislation, but let’s be honest, so did the European Union. The last pieces of the puzzle are still not delivered only two days before the law comes into effect.

    What is DORA all about again? It is the Digital Operational Resilience Act. In essence, it is about your ability to withstand adverse events that may impact your clients or the financial system.

    Aside from some nasty details, this really is just common sense. You need to be organized so that the right people know what is expected of them, from the accountable top to the staff executing the day to day operations. You need to know what to do when things go wrong. You need to know your suppliers, especially those who supply services to your critical business services. You need to test your defenses and your IT. You may want to share intelligence around cyber-attacks.

    There, all of the 45 business-relevant DORA articles and technical standards in a single paragraph. The remaining articles deal with the competent authorities and make for good reading as they provide some insights into the workings of the regulatory body. The same goes for the preamble of the law. No less than 104 “musings” that elaborate on the operating environment and intent of the law.

    If you’re firm is still in the thick of things trying to become compliant, you are not alone. I have seen at least one regulator indicating that they will be understanding of that situation, but you must have a clear roadmap to compliance in the near future. Your regulator may or may not be in line with that position. In the eastern-most countries of the EU, signals are that the regulator will take a much tougher stance.

    (This kind of negates one of the musings of the law; the need for a single view on what financial services firms must adhere to to be considered compliant and resilient. But I think this is an unavoidable byproduct of having culturally diverse member states.)

    I dare to say that firms typically have the governance in place as well as the IM processes and testing requirements. The biggest open items seem to be in the actual IT hard operational resilience, monitoring and BCM.

    Take a look at your own firm and make an honest assessment in those areas. They key resilience (DORA-related or not) is knowing how your service works and is performing from a client perspective.

    You need to know how a client achieves all their interaction goals with your company. Typically this is mapped in the client journey. Unfortunately, this usually only maps the business flow, not the technical flow. And usually you look at it from the client UX perspective. This is obviously very important, but it does not help you to understand the elements that ensure you that your clients can always complete that journey.

    The other day, I had a customer journey with an online ski-shop. I had bought two ski helmets in size M, the same size my adult son and I had. When the helmets arrived it turned out they were too small. So, ok, no worries, I start the return process online. Once we complete the initial steps, after a few days I notice that the price for only one helmet is shown on the site. This, despite the indicators that both helmets are approved to be returned. Later both helmets are shown as effectively returned. Refund still shows one helmet’s price. What gives? I give it some more time, but after ten days, I decide to enquire. The site still shows refund for one helmet.

    Then I receive an email that both helmets will be refunded as they accepted the state of the helmets (unused) and amount of the refund is now correct. Site still shows the wrong amount.

    This is obviously a small inconvenience, but it does show that the IT team does not have a full view of the entire customer journey and systems interactions. You need to fix this.

    Suppose this is not about two ski helmets, but about ski or home insurance. Or about the sale of a car or a B2B transaction involving tens or hundreds of thousands of dollars or euro, or any other currency? Does your system show the real-time correct status of the transaction? If not, I would, as a consumer, decide to change provider. Why? Because the trust is gone.

    Resilience is about withstanding events that threaten your service to your clients. Events are nit just earthquakes or floods. Events are also wrong or missing information. To protect against that, you need to know what the (value) chain is that leads to you providing that service. Additionally, you need to know if that service chain has any impediments at any moment in time. Aka, you need to know that any service request can be fulfilled at any given time. And to have the right processes and resources in place to fix whatever is not working at that time.

    And that is in my opinion the biggest task still outstanding with many companies to ensure true resilience and customer service.

    Get Started With IT Project Portfolio Management

    • Buy Link or Shortcode: {j2store}443|cart{/j2store}
    • member rating overall impact: 10.0/10 Overall Impact
    • member rating average dollars saved: $7,599 Average $ Saved
    • member rating average days saved: 46 Average Days Saved
    • Parent Category Name: Portfolio Management
    • Parent Category Link: /portfolio-management
    • Most companies are struggling to get their project work done. This is due in part to the fact that many prescribed remedies are confusing, disruptive, costly, or ineffective.
    • While struggling to find a solution, within the organization, project requests never stop and all projects continue to all be treated the same. Resources are requested for multiple projects without any visibility into their project capacity. Projects lack proper handoffs from closure to ongoing operational work. And the benefits are never tracked.
    • If you have too many projects, limited resources, ineffective communications, or low post-project adoption, keep reading. Perhaps you should spend a bit more on project, portfolio, and organizational change management.

    Our Advice

    Critical Insight

    • Successful project outcomes are not built by rigorous project processes: Projects may be the problem, but project management rigor is not the solution.
    • Don’t fall into the common trap of thinking high-rigor project management should be every organization’s end goal.
    • Instead, understand that it is better to spend time assessing the portfolio to determine what projects should be prioritized.

    Impact and Result

    Begin by establishing a few foundational practices that will work to drive project throughput.

    • Capacity Estimation: Understand what your capacity is to do projects by determining how much time is allocated to doing other things.
    • Book of Record: Establish a basic but sustainable book of record so there is an official list of projects in flight and those waiting in a backlog or funnel.
    • Simple Project Management Processes: Align the rigor of your project management process with what is required, not what is prescribed by the PMP designation.
    • Impact Assessment: Address the impact of change at the beginning of the project and prepare stakeholders with the right level of communication.

    Get Started With IT Project Portfolio Management Research & Tools

    Start here – read the Executive Brief

    Begin by establishing a few foundational practices that will work to drive project throughput. Most project management problems are resolved with portfolio level solutions. This blueprint will address the eco-system of project, portfolio, and organizational change management.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Project portfolio management

    Estimate project capacity, determine what needs to be tracked on an ongoing basis, and determine what criteria is necessary for prioritizing projects.

    • Project Portfolio Supply-Demand Analysis Tool
    • Project Value Scorecard Development Tool
    • Project Portfolio Book of Record

    2. Project management

    Develop a process to inform the portfolio of the project status, create a plan that can be maintained throughout the project lifecycle, and manage the scope through a change request process.

    • Light Project Change Request Form Template

    3. Organizational change management

    Perform a change impact assessment and identify the obvious and non-obvious stakeholders to develop a message canvas accordingly.

    • Organizational Change Management Triage Tool

    4. Develop an action plan

    Develop a roadmap for how to move from the current state to the target state.

    • PPM Wireframe
    • Project Portfolio Management Foundations Stakeholder Communication Deck
    [infographic]

    Workshop: Get Started With IT Project Portfolio Management

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Project Portfolio Management

    The Purpose

    Establish the current state of the portfolio.

    Organize the portfolio requirements.

    Determine how projects are prioritized.

    Key Benefits Achieved

    Understand project capacity supply-demand.

    Build a portfolio book of record.

    Create a project value scorecard.

    Activities

    1.1 Conduct capacity supply-demand estimation.

    1.2 Determine requirements for portfolio book of record.

    1.3 Develop project value criteria.

    Outputs

    Clear project capacity

    Draft portfolio book of record

    Project value scorecard

    2 Project Management

    The Purpose

    Feed the portfolio with the project status.

    Plan the project work with a sustainable level of granularity.

    Manage the project as conditions change.

    Key Benefits Achieved

    Develop a process to inform the portfolio of the project status.

    Create a plan that can be maintained throughout the project lifecycle and manage the scope through a change request process.

    Activities

    2.1 Determine necessary reporting metrics.

    2.2 Create a work structure breakdown.

    2.3 Document your project change request process.

    Outputs

    Feed the portfolio with the project status

    Plan the project work with a sustainable level of granularity

    Manage the project as conditions change

    3 Organizational Change Management

    The Purpose

    Discuss change accountability.

    Complete a change impact assessment.

    Create a communication plan for stakeholders.

    Key Benefits Achieved

    Complete a change impact assessment.

    Identify the obvious and non-obvious stakeholders and develop a message canvas accordingly.

    Activities

    3.1 Discuss change accountability.

    3.2 Complete a change impact assessment.

    3.3 Create a communication plan for stakeholders.

    Outputs

    Assign accountability for the change

    Assess the change impact

    Communicate the change

    4 Develop an Action Plan

    The Purpose

    Summarize current state.

    Determine target state.

    Create a roadmap.

    Key Benefits Achieved

    Develop a roadmap for how to move from the current state to the target state.

    Activities

    4.1 Summarize current state and target state.

    4.2 Create a roadmap.

    Outputs

    Stakeholder Communication Deck

    MS Project Wireframe

    Accelerate Your Automation Processes

    • Buy Link or Shortcode: {j2store}485|cart{/j2store}
    • member rating overall impact: N/A
    • member rating average dollars saved: N/A
    • member rating average days saved: N/A
    • Parent Category Name: Service Desk
    • Parent Category Link: /service-desk

    Your organization needs to:

    • Define an automation suite for the business.
    • Specify the business goals for your automation suite.
    • Roadmap your automation modules to continually grow your automation platform.
    • Identify how an automation suite can help the organization improve.

    Our Advice

    Critical Insight

    Start small and do it right:

    • Assess if a particular solution works for your organization and continually invest in it if it does before moving onto the next solution.
    • Overwhelming your organization with a plethora of automation solutions can lead to a lack of management for each solution and decrease your overall return on investment.

    Impact and Result

    • Define your automation suite in terms of your business goals.
    • Take stock of what you have now: RPA, AIOps, chatbots.
    • Think about how to integrate and optimize what you have now, as well as roadmap your continual improvement.

    Accelerate Your Automation Processes Research & Tools

    Start here – read the Executive Brief

    Read this Executive Brief to find out why your organization should accelerate your automation processes, review Info-Tech’s methodology, and understand the ways Info-Tech can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Discover automation suite possibilities

    Take hold of your current state and assess where you would like to improve. See if adding a new automation module or investing in your current modules is the right decision.

    • Automation Suite Maturity Assessment Tool

    2. Chart your automation suite roadmap

    Build a high-level roadmap of where you want to bring your organization's automation suite in the future.

    • Automation Suite Roadmap Tool
    [infographic]