Application Development Throughput

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  • Parent Category Name: Applications
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The challenge

  • As we work more and more using agile techniques, teams tend to optimize their areas of responsibility.
  • IT will still release lower-quality applications when there is a lack of clarity around the core SDLC processes.
  • Software development teams continue to struggle with budget and time constraints within their releases.
  • Typically each group claims to be optimized, yet the final deliverable falls short of the expected quality.

Our advice

Insight

  • Database administrators know this all too well: Optimizing can you perform worse. The software development lifecycle (SDLC) must be optimized holistically, not per area or team.
  • Separate how you work from your framework. You do not need "agile" or "extreme" or "agifall" or "safe" to optimize your SDLC.
  • SDLC optimization is a continuous effort. Start from your team's current capabilities and improve over time.

Impact and results 

  • You can assume proper accountability for the implementation and avoid over-reliance on the systems integrator.
  • Leverage the collective knowledge and advice of additional IT professionals
  • Review the pitfalls and lessons learned from failed integrations.
  • Manage risk at every stage.
  • Perform a self-assessment at various stages of the integration path.

The roadmap

Besides the small introduction, subscribers and consulting clients within this management domain have access to:

Get started.

Read our executive brief to understand our approach to SDLC optimization and why we advocate a holistic approach for your company.

Document your current state

This phase helps you understand your business goals and priorities. You will document your current SDLC process and find where the challenges are.

  • Create a Horizontally Optimized SDLC to Better Meet Business Demands – Phase 1: Document the Current State of the SDLC (ppt)
  • SDLC Optimization Playbook (xls)

Find out the root causes, define how to move forward, and set your target state

  • Create a Horizontally Optimized SDLC to Better Meet Business Demands – Phase 2: Define Root Causes, Determine Optimization Initiatives, and Define Target State (ppt)

Develop the roll-out strategy for SDLC optimization

Prioritize your initiatives and formalize them in a roll-out strategy and roadmap. Communicate your plan to all your stakeholders.

  • Create a Horizontally Optimized SDLC to Better Meet Business Demands – Phase 3: Develop a Rollout Strategy for SDLC Optimization (ppt)
  • SDLC Communication Template (ppt)

 

Manage Third-Party Service Security Outsourcing

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  • Parent Category Name: Security Processes & Operations
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  • A lack of high-skill labor increases the cost of internal security, making outsourcing more appealing.
  • It is unclear what processes could or should be outsourced versus what functions should remain in-house.
  • It is not feasible to have 24/7/365 monitoring in-house for most firms.

Our Advice

Critical Insight

  • You are outsourcing support, not accountability, unless you preface that with your customer.
  • For most of you, you won’t have a choice – you’ll have to outsource high-end security skills to meet future needs.
  • Third-party service providers may be able to more effectively remediate threats because of their large, disparate customer base and wider scope.

Impact and Result

  • Documented obligations and processes. This will allow you to determine which solution (outsourcing vs. insourcing) allows for the best use of resources, and maintains your brand reputation.
  • A list of variables and features to rank potential third-party providers vs. internal delivery to find which solution provides the best fit for your organization.
  • Current limitations of your environment and the limitations of third parties identified for the environments you are looking to mature.
  • Security responsibilities determined that can be outsourced, and which should be outsourced in order to gain resource allocation and effectiveness, and to improve your overall security posture.
  • The limitations or restrictions for third-party usage understood.

Manage Third-Party Service Security Outsourcing Research & Tools

Start here – read the Executive Brief

Read our concise Executive Brief to understand how to avoid common mistakes when it comes to outsourcing security, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

Besides the small introduction, subscribers and consulting clients within this management domain have access to:

1. What to outsource

Identify different responsibilities/functions in your organization and determine which ones can be outsourced. Complete a cost analysis.

  • Manage Third-Party Service Security Outsourcing – Phase 1: What to Outsource
  • Insourcing vs. Outsourcing Costing Tool

2. How to outsource

Identify a list of features for your third-party provider and analyze.

  • Manage Third-Party Service Security Outsourcing – Phase 2: How to Outsource
  • MSSP Selection Tool
  • Checklist for Third-Party Providers

3. Manage your third-party provider

Understand how to align third-party providers to your organization.

  • Manage Third-Party Service Security Outsourcing – Phase 3: Manage Your Third-Party Provider
  • Security Operations Policy for Third-Party Outsourcing
  • Third-Party Security Policy Charter Template
[infographic]

What is resilience?

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Aside from the fact that operational resilience is mandated by law as of January 2025 (yes, next year), having your systems and applications available to your customers whenever they need your services is always a good idea. Customers, both existing and new ones, typically prefer smooth operations over new functionality. If you have any roadblocks in your current customer journey, then solving those is also part of operational resilience (and excellence).

Does this mean you should not market new products or services? Of course not! Solving a customer journey roadblock is ensuring that your company is resilient. The Happy Meal is a prime example: it solved a product roadblock for small children and a profits roadblock for the company. For more info, just google it. But before you bring a new service online, be sure that it can withstand the punches that will be thrown at it. 

What is resilience? 

Resilience is the art of making sure your services are available to your customers whenever they can use them. Note I did not say 24/7/365. Your business may require that, but perhaps your systems need "only" to be available during "normal" business hours.

Resilient systems can withstand adverse events that impair their ability to perform normal functions, and, like in the case the Happy Meals, increased peak demands. Events can include simple breakdowns (like a storage device, an internet connection that fails, or a file that fails to load) or something worse, like a cyber attack or a larger failure in your data center.

Your client does not care what the cause is; what counts for the client is, "Can I access your service? (or buy that meal for my kid.)"

Resilience entails several aspects:

  • availability
  • performance
  • right-sizing
  • hardening
  • restore-ability
  • testing
  • monitoring
  • management and governance

It is now tempting to apply these aspects only to your organization's IT or technical parts. That is insufficient. Your operations, management, and even e.g. sales must ensure that services rendered result in happy clients and happy shareholders/owners. The reason is that resilient operations are a symphony. Not one single department or set of actions will achieve this. When you have product development working with the technical teams to develop a resilient flow at the right level for its earning potential, then you maximize profits.

This synergy ensures that you invest exactly the right level of resources. There are no exaggerated technical or operational elements for ancillary services. That frees resources to ensure your main services receive the full attention they deserve.

Resilience, in other words, is the result of a mindset and a way of operating that helps your business remain at the top of its game and provides a top service to clients while keeping the bottom line in the black. 

Why do we need to spend on this?

I mean, if it ain't broke, don't fix it. That old adage is true, and yet not. Services can remain up and running for a long time with single points of failure. But can you afford to have them break at any time? If yes, and your customers don't mind waiting for you to patch things up, then you can "risk-accept" that situation. But how realistic is that these days? If I cannot buy it at your shop today, I'll more than likely get it from another. If I'm in a contract with you, yet you cannot deliver, we will have a conversation, or at the very least, a moment of disappointment. If you have enough "disappointments," you will lose the customer. Lose enough customers, and you will have a reputational problem or worse.

We don't like to spend resources on something that "may"go wrong. We do risk assessments to determine the true cost of non-delivery and the likelihood of that happening. And there are different ways to deal with that assessment's outcome. Not everything needs to have double the number of people working on it, just in case one resignes. Not every system needs an availability of 99,999%.

But sometimes, we do not have a choice. When lives are at stake, like in medical or aviation services, being sorry is not a good starting point. The same goes for financial services. the DORA and NIS2 legislation in the EU, the CEA, FISMA, and GLBA in the US, and ESPA in Japan, to name a few, are legislations that require your company, if active in the relevant regulated sectors, to comply and ensure that your services continue to perform.

Most of these elements have one thing in common: we need to know what is important for our service delivery and what is not.

Business service

That brings us to the core subject of what needs to be resilient. The answer is very short and very complex at the same time. It is the service that you offer to your customers which must meet reliance levels.

Take the example of a hospital. When there is a power outage, the most critical systems must continue operating for a given period. That also means that sufficient capable staff must be present to operate said equipment; it even means that the paths leading to said hospital should remain available; if not by road, then, e.g., by helicopter. If these inroads are unavailable, an alternate hospital should be able to take on the workload. 

Not everything here in this example is the responsibility of the hospital administrators! This is why the management and governance parts of the resilience ecosystem are so important in the bigger picture. 

If we look at the financial sector, the EU DORA (Digital Operational Resilience Act) specifically states that you must start with your business services. Like many others, the financial sector can no longer function without its digital landscape. If a bank is unexpectedly disconnected from its payment network, especially SWIFT, it will not be long before there are existential issues. A trading department stands to lose millions if the trading system fails. 

Look in your own environment; you will see many such points. What if your internet connection goes down, and you rely on it for most of your business? How long can you afford to be out? How long before your clients notice and take action? Do you supply a small but critical service to an institution? Then, you may fall under the aforementioned laws (it's called third-party requirements, and your client may be liable to follow them.)

But also, outside of the technology, we see points in the supply chain that require resilience. Do you still rely on a single person or provider for a critical function? Do you have backup procedures if the tech stops working, yet your clients require you to continue to service them? 

In all these and other cases, you must know what your critical services are so that you can analyze the requirements and put the right measures in place.

Once you have defined your critical business services and have analyzed their operational requirements, you can start to look at what you need to implement the aforementioned areas of availability, monitoring, hardening, and others. Remember we're still at the level of business service. The tech comes later and will require a deeper analysis. 

In conclusion.

Resilient operations ensure that you continue to function, at the right price, in the face of adverse events. If you can, resilience starts at the business level from the moment of product conception. If the products have long been developed, look at how they are delivered to the client and upgrade operations, resources, and tech where needed.

In some cases, you are legally required to undertake this exercise. But in all cases, it is important that you understand your business services and the needs of your clients and put sufficient resources in the right places of your delivery chain. 

If you want to discuss this further, please contact me for a free talk.

 

IT Operations

Exploit Disruptive Infrastructure Technology

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  • Parent Category Name: Disruptive & Emerging Technologies
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  • New technology can hit like a meteor. Not only disruptive to IT, technology provides opportunities for organization-wide advantage.
  • Your role is endangered. If you don’t prepare for the most disruptive technologies, you could be overshadowed. Don’t let the Chief Marketing Officer (CMO) set the technological innovation agenda
  • Predicting the future isn’t easy. Most IT leaders fail to realize how quickly technology increases in capability. Even for the tech savvy, predicting which specific technologies will become disruptive is difficult.
  • Communication is difficult when the sky is falling. Even forward-looking IT leaders struggle with convincing others to devote time and resources to monitoring technologies with a formal process.

Our Advice

Critical Insight

  • Establish the core working group, select a leader, and select a group of visionaries to help brainstorm emerging technologies.
  • Brainstorm about creating a better future, begin brainstorming an initial longlist.
  • Train the group to think like futurists.
  • Evaluate the shortlist.
  • Define your PoC list and schedule.
  • Finalize, present the plan to stakeholders and repeat.

Impact and Result

  • Create a disruptive technology working group.
  • Produce a longlist of disruptive technologies.
  • Evaluate the longlist to produce a shortlist of disruptive technologies.
  • Develop a plan for a proof-of-concept project for each shortlisted technology.

Exploit Disruptive Infrastructure Technology Research & Tools

Besides the small introduction, subscribers and consulting clients within this management domain have access to:

1. Exploit Disruptive Infrastructure Technology – A guide to help IT leaders make the most of disruptive impacts.

As a CIO, there is a need to move beyond day-to-day technology management with an ever-increasing need to forecast technology impacts. Not just from a technical perspective but to map out the technical understandings aligned to potential business impacts and improvements. Technology transformation and innovation is moving more quickly than ever before and as an innovation champion, the CIO or CTO should have foresight in specific technologies with the understanding of how the company could be disrupted in the near future.

  • Exploit Disruptive Infrastructure Technology – Phases 1-3

2. Disruptive Technology Exploitation Plan Template – A guide to develop the plan for exploiting disruptive technology.

The Disruptive Technology Exploitation Plan Template acts as an implementation plan for developing a long-term strategy for monitoring and implementing disruptive technologies.

  • Disruptive Technology Exploitation Plan Template

3. Disruptive Technology Look to the Past Tool – A tool to keep track of the missed technology disruption from previous opportunities.

The Disruptive Technology Look to the Past Tool will assist you to collect reasonability test notes when evaluating potential disruptive technologies.

  • Disruptive Technology Look to the Past Tool

4. Disruptive Technology Research Database Tool – A tool to keep track of the research conducted by members of the working group.

The Disruptive Technology Research Database Tool will help you to keep track of the independent research that is conducted by members of the disruptive technology exploitation working group.

  • Disruptive Technology Research Database Tool

5. Disruptive Technology Shortlisting Tool

The Disruptive Technology Shortlisting Tool will help you to codify the results of the disruptive technology working group's longlist winnowing process.

  • Disruptive Technology Shortlisting Tool

6. Disruptive Technology Value-Readiness and SWOT Analysis Tool – A tool to systematize notional evaluations of the value and readiness of potential disruptive technologies.

The Disruptive Technology Value Readiness & SWOT Analysis Tool will assist you to systematize notional evaluations of the value and readiness of potential disruptive technologies.

  • Disruptive Technology Value-Readiness and SWOT Analysis Tool

7. Proof of Concept Template – A handbook to serve as a reference when deciding how to proceed with your proposed solution.

The Proof of Concept Template will guide you through the creation of a minimum-viable proof-of-concept project.

  • Proof of Concept Template

8. Disruptive Technology Executive Presentation Template – A template to help you create a brief progress report presentation summarizing your project and program progress.

The Disruptive Technology Executive Presentation Template will assist you to present an overview of the disruptive technology process, outlining the value to your company.

  • Disruptive Technology Executive Presentation Template

Infographic

Workshop: Exploit Disruptive Infrastructure Technology

Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

1 Pre-work: Establish the Disruptive Tech Process

The Purpose

Discuss the general overview of the disruptive technology exploitation process.

Develop an initial disruptive technology exploitation plan.

Key Benefits Achieved

Stakeholders are on board, the project’s goals are outlined, and the working group is selected.

Activities

1.1 Get execs and stakeholders on board.

1.2 Review the process of analyzing disruptive tech.

1.3 Select members for the working group.

1.4 Choose a schedule and time commitment.

1.5 Select a group of visionaries.

Outputs

Initialized disruptive tech exploitation plan

Meeting agenda, schedule, and participants

2 Hold the Initial Meeting

The Purpose

Understand how disruption will affect the organization, and develop an initial list of technologies to explore.

Key Benefits Achieved

Knowledge of how to think like a futurist.

Understanding of organizational processes vulnerable to disruption.

Outline of potentially disruptive technologies.

Activities

2.1 Start the meeting with introductions.

2.2 Train the group to think like futurists.

2.3 Brainstorm about disruptive processes.

2.4 Brainstorm a longlist.

2.5 Research and brainstorm separate longlists.

Outputs

List of disruptive organizational processes

Initial longlist of disruptive tech

3 Create a Longlist and Assess Shortlist

The Purpose

Evaluate the specific value of longlisted technologies to the organization.

Key Benefits Achieved

Defined list of the disruptive technologies worth escalating to the proof of concept stage.

Activities

3.1 Converge the longlists developed by the team.

3.2 Narrow the longlist to a shortlist.

3.3 Assess readiness and value.

3.4 Perform a SWOT analysis.

Outputs

Finalized longlist of disruptive tech

Shortlist of disruptive tech

Value-readiness analysis

SWOT analysis

Candidate(s) for proof of concept charter

4 Create an Action Plan

The Purpose

Understand how the technologies in question will impact the organization.

Key Benefits Achieved

Understanding of the specific effects of the new technology on the business processes it is intended to disrupt.

Business case for the proof-of-concept project.

Activities

4.1 Build a problem canvas.

4.2 Identify affected business units.

4.3 Outline and map the business processes likely to be disrupted.

4.4 Map disrupted business processes.

4.5 Recognize how the new technology will impact business processes.

4.6 Make the case.

Outputs

Problem canvas

Map of business processes: current state

Map of disrupted business processes

Business case for each technology

Further reading

Analyst Perspective

The key is in anticipation.

“We all encounter unexpected changes and our responses are often determined by how we perceive and understand those changes. We react according to the unexpected occurrence. Business organizations are no different.

When a company faces a major technology disruption in its markets – one that could fundamentally change the business or impact its processes and technology – the way its management perceive and understand the disruption influences how they describe and plan for it. In other words, the way management sets the context of a disruption – the way they frame it – shapes the strategy they adopt. Technology leaders can vastly influence business strategy by adopting a proactive approach to understanding disruptive and innovative technologies by simply adopting a process to review and evaluate technology impacts to the company’s lines of business.”

This is a picture of Troy Cheeseman

Troy Cheeseman
Practice Lead, Infrastructure & Operations Research
Info-Tech Research Group

Executive Summary

Your Challenge

  • New technology can hit like a meteor. Not only disruptive to IT, technology provides opportunities for organization-wide advantage.
  • Your role is endangered. If you don’t prepare for the most disruptive technologies, you could be overshadowed. Don’t let the chief marketing officer (CMO) set the technological innovation agenda.

Common Obstacles

  • Predicting the future isn’t easy. Most IT leaders fail to realize how quickly technology increases in capability. Even for the tech savvy, predicting which specific technologies will become disruptive is difficult.
  • Communication is difficult when the sky is falling. Even forward-looking IT leaders struggle with convincing others to devote time and resources to monitoring technologies with a formal process.

Info-Tech’s Approach

  • Identify, resolve, and evaluate. Use an annual process as described in this blueprint: a formal evaluation of new technology that turns analysis into action.
  • Lead the analysis from IT. Establish a team to carry out the annual process as a cure for the causes of “airline magazine syndrome” and to prevent it from happening in the future.
  • Train your team on the patterns of progress, track technology over time in a central database, and read Info-Tech’s analysis of upcoming technology.
  • Create your KPIs. Establish your success indicators to create measurable value when presenting to your executive.
  • Produce a comprehensive proof-of-concept plan that will allow your company to minimize risk and maximize reward when engaging with new technology.

Info-Tech Insight

Proactively monitoring, evaluating, and exploiting disruptive tech isn’t optional.
This will protect your role, IT’s role, and the future of the organization.

A diverse working group maximizes the insight brought to bear.
An IT background is not a prerequisite.

The best technology is only the best when it brings immediate value.
Good technology might not be ready; ready technology might not be good.

Review

We help IT leaders make the most of disruptive impacts.

This research is designed for:

Target Audience: CIO, CTO, Head of Infrastructure

This research will help you:

  • Develop a process for anticipating, analyzing, and exploiting disruptive technology.
  • Communicate the business case for investing in disruptive technology.
  • Categorize emerging technologies to decide what to do with them.
  • Develop a plan for taking action to exploit the technology that will most affect your organization.

Problem statement:

As a CIO, there is a need to move beyond day-to-day technology management with an ever-increasing need to forecast technology impacts. Not just from a technical perspective but to map out the technical understandings aligned to potential business impacts and improvements. Technology transformation and innovation is moving more quickly than ever before and as an innovation champion, the CIO or CTO should have foresight in specific technologies with the understanding of how the company could be disrupted in the near future. Foresight + Current Technology + Business Understanding = Understanding the Business Disruption. This should be a repeatable process, not an exception or reactionary response.

Insight Summary

Establish the core working group, select a leader, and select a group of visionaries to help brainstorm emerging technologies.

The right team matters. A core working group will keep focus through the process and a leader will keep everyone accountable. Visionaries are out-of-the-box thinkers and once they understand how to think like a "futurists," they will drive the longlist and shortlist actions.

Train the group to think like futurists

To keep up with exponential technology growth you need to take a multi-threaded approach.

Brainstorm about creating a better future; begin brainstorming an initial longlist

Establish the longlist. The longlist helps create a holistic view of most technologies that could impact the business. Assigning values and quadrant scoring will shortlist the options and focus your PoC option.

Converge everyone’s longlists

Long to short...that's the short of it. Using SWOT, value readiness, and quadrant mapping review sessions will focus the longlist, creating a shortlist of potential POC candidates to review and consider.

Evaluate the shortlist

There is no such thing as a risk-free endeavor. Use a systematic process to ensure that the risks your organization takes have the potential to produce significant rewards.

Define your PoC list and schedule

Don’t be afraid to fail! Inevitably, some proof-of-concept projects will not benefit the organization. The projects that are successful will more than cover the costs of the failed projects. Roll out small scale and minimize losses.

Finalize, present the plan to stakeholders, and repeat!

Don't forget the C-suite. Effectively communicate and present the working group’s finding with a well-defined and succinct presentation. Start the process again!

This is a screenshot of the Thought map for Exploit disruptive infrastructure Technology.
  1. Identify
    • Establish the core working group and select a leader; select a group of visionaries
    • Train the group to think like futurists
    • Hold your initial meeting
  2. Resolve
  • Create and winnow a longlist
  • Assess and create the shortlist
  • Evaluate
    • Create process maps
    • Develop proof of concept charter
  • The Key Is in Anticipation!

    Use Info-Tech’s approach for analyzing disruptive technology in your own disruptive tech working group

    Phase 1: Identify Phase 2: Resolve Phase 3: Evaluate

    Phase Steps

    1. Establish the disruptive technology working group
    2. Think like a futurist (Training)
    3. Hold initial meeting or create an agenda for the meeting
    1. Create and winnow a longlist
    2. Assess shortlist
    1. Create process maps
    2. Develop proof of concept charter

    Phase Outcomes

    • Establish a team of subject matter experts that will evaluate new, emerging, and potentially disruptive technologies.
    • Establish a process for including visionaries from outside of the working group who will provide insight and direction.
    • Introduce the core working group members.
    • Gain a better understanding of how technology advances.
    • Brainstorm a list of organizational processes.
    • Brainstorm an initial longlist.
    • Finalized longlist
    • Finalized shortlist
    • Initial analysis of each technology on the shortlist
    • Finalized shortlist
    • Initial analysis of each technology on the shortlist
    • Business process maps before and after disruption
    • Proof of concept charter
    • Key performance indicators
    • Estimation of required resources
    • Executive presentation

    Four key challenges make it essential for you to become a champion for exploiting disruptive technology

    1. New technology can hit like a meteor. It doesn’t only disrupt IT; technology provides opportunities for organization-wide advantage.
    2. Your role is endangered. If you don’t prepare for the most disruptive technologies, you could be overshadowed. Don’t let the CMO rule technological innovation.
    3. Predicting the future isn’t easy. Most IT leaders fail to realize how quickly technology increases in capability. Even for the tech savvy, predicting which specific technologies will become disruptive is difficult.
    4. Communication is difficult when the sky is falling. Even forward-looking IT leaders struggle with convincing others to devote time and resources to monitoring emerging technologies with a formal process.

    “Look, you have never had this amount of opportunity for innovation. Don’t forget to capitalize on it. If you do not capitalize on it, you will go the way of the dinosaur.”
    – Dave Evans, Co-Founder and CTO, Stringify

    Technology can hit like a meteor

    “ By 2025:

    • 38.6 billion smart devices will be collecting, analyzing, and sharing data.
    • The web hosting services market is to reach $77.8 billion in 2025.
    • 70% of all tech spending is expected to go for cloud solutions.
    • There are 1.35 million tech startups.
    • Global AI market is expected to reach $89.8 billion.”

    – Nick Gabov

    IT Disruption

    Technology disrupts IT by:

    • Affecting the infrastructure and applications that IT needs to use internally.
    • Affecting the technology of end users that IT needs to support and deploy, especially for technologies with a consumer focus.
    • Allowing IT to run more efficiently and to increase the efficiency of other business units.
    • Example: The rise of the smartphone required many organizations to rethink endpoint devices.

    Business Disruption

    Technology disrupts the business by:

    • Affecting the viability of the business.
    • Affecting the business’ standing in relation to competitors that better deal with disruptive technology.
    • Affecting efficiency and business strategy. IT should have a role in technology-related business decisions.
    • Example: BlackBerry failed to anticipate the rise of the apps ecosystem. The company struggled as it was unable to react with competitive products.

    Senior IT leaders are expected to predict disruptions to IT and the business, while tending to today’s needs

    You are expected to be both a firefighter and a forecaster

    • Anticipating upcoming disruptions is part of your job, and you will be blamed if you fail to anticipate future business disruptions because you are focusing on the present.
    • However, keeping IT running smoothly is also part of your job, and you will be blamed if today’s IT environment breaks down because you are focusing on the future.

    You’re caught between the present and the future

    • You don’t have a process that anticipates future disruptions but runs alongside and integrates with operations in the present.
    • You can’t do it alone. Tending to both the present and the future will require a team that can help you keep the process running.

    Info-Tech Insight

    Be prepared when disruptions start coming down, even though it isn’t easy. Use this research to reduce the effort to a simple process that can be performed alongside everyday firefighting.

    Make disruptive tech analysis and exploitation part of your innovation agenda

    A scatter plot graph is depicted, plotting IT Innovative Leadership (X axis), and Satisfaction with IT(Y axis). IT innovative leadership explains 75% of variation in satisfaction with IT

    Organizations without high satisfaction with IT innovation leadership are only 20% likely to be highly satisfied with IT

    “You rarely see a real-world correlation of .86!”
    – Mike Battista, Staff Scientist, Cambridge Brain Sciences, PhD in Measurement

    There is a clear relationship between satisfaction with IT and the IT department’s innovation leadership.

    Prevent “airline magazine syndrome” by proactively analyzing disruptive technologies

    “The last thing the CIO needs is an executive saying ‘I don’t what it is or what it does…but I want two of them!”
    – Tim Lalonde

    Airline magazine syndrome happens to IT leaders caught between the business and IT. It usually occurs in this manner:

    1. While on a flight, a senior executive reads about an emerging technology that has exciting implications for the business in an airline magazine.
    2. The executive returns and approaches IT, demanding that action be taken to address the disruptive technology – and that it should have been (ideally) completed already.

    Without a Disruptive Technology Exploitation Plan:

    “I don’t know”

    With a Disruptive Technology Exploitation Plan:

    “Here in IT, we have already considered that technology and decided it was overhyped. Let me show you our analysis and invite you to join our working group.”

    OR

    “We have already considered that technology and have started testing it. Let me show you our testing lab and invite you to join our working group.”

    Info-Tech Insight

    Airline magazine syndrome is a symptom of a wider problem: poor CEO-CIO alignment. Solve this problem with improved communication and documentation. Info-Tech’s disruptive tech iterative process will make airline magazine syndrome a thing of the past!

    IT leaders who do not keep up with disruptive technology will find their roles diminished

    “Today’s CIO dominion is in a decaying orbit with CIOs in existential threat mode.”
    – Ken Magee

    Protect your role within IT

    • IT is threatened by disruptive technology:
      • Trends like cloud services, increased automation, and consumerization reduce the need for IT to be involved in every aspect of deploying and using technology.
      • In the long term, machines will replace even intellectually demanding IT jobs, such as infrastructure admin and high-level planning.
    • Protect your role in IT by:
      • Anticipating new technology that will disrupt the IT department and your place within it.
      • Defining new IT roles and responsibilities that accurately reflect the reality of technology today.
      • Having a process for the above that does not diminish your ability to keep up with everyday operations that remain a priority today.

    Protect your role against other departments

    • Your role in the business is threatened by disruptive technology:
      • The trends that make IT less involved with technology allow other executives – such as the CMO – to make IT investments.
      • As the CMO gains the power and data necessary to embrace new trends, the CIO and IT managers have less pull.
    • Protect your role in the business by:
      • Being the individual to consult about new technology. It isn’t just a power play; IT leaders should be the ones who know technology thoroughly.
      • Becoming an indispensable part of the entire business’ innovation strategy through proposing and executing a process for exploiting disruptive technology.

    IT leaders who do keep up have an opportunity to solidify their roles as experts and aggregators

    “The IT department plays a critical role in [innovation]. What they can do is identify a technology that potentially might introduce improvements to the organization, whether it be through efficiency, or through additional services to constituents.”
    – Michael Maguire, Management Consultant

    The contemporary CIO is a conductor, ensuring that IT works in harmony with the rest of the business.

    The new CIO is a conductor, not a musician. The CIO is taking on the role of a business engineer, working with other executives to enable business innovation.

    The new CIO is an expert and an aggregator. Conductor CIOs increasingly need to keep up on the latest technologies. They will rely on experts in each area and provide strategic synthesis to decide if, and how, developments are relevant in order to tune their IT infrastructure.

    The pace of technological advances makes progress difficult to predict

    “An analysis of the history of technology shows that technological change is exponential, contrary to the common-sense ‘intuitive linear’ view. So we won’t experience 100 years of progress in the 21st century – it will be more like 20,000 years of progress (at today’s rate).”
    – Ray Kurzweil

    Technology advances exponentially. Rather than improving by the same amount of capability each year, it multiplies in capability each year.

    Think like a futurist to anticipate technology before it goes mainstream.

    Exponential growth happens much faster than linear growth, especially when it hits the knee of the curve. Even those who acknowledge exponential growth underestimate how capabilities can improve.

    To predict new advances, turn innovation into a process

    “We spend 70 percent of our time on core search and ads. We spend 20 percent on adjacent businesses, ones related to the core businesses in some interesting way. Examples of that would be Google News, Google Earth, and Google Local. And then 10 percent of our time should be on things that are truly new.”
    – Eric Schmidt, Google

    • Don’t get caught in the trap of refining your core processes to the exclusion of innovation. You should always be looking for new processes to improve, new technology to pilot, and where possible, new businesses to get into.
    • Devote about 10% of your time and resources to exploring new technology: the potential rewards are huge.

    You and your team need to analyze technology every year to predict where it’s going.

    A bar graph is shown which depicts the proportion of technology use from 2018-2022. the included devices are: Tablets; PCs; TVs; Non-smartphones; Smartphones; M2M
    • Foundational technologies, such as computing power, storage, and networks, are improving exponentially.
    • Disruptive technologies are specific manifestations of foundational advancements. Advancements of greater magnitude give rise to more manifestations; therefore, there will be more disruptive technologies every year.
    • There is a lot of noise to cut through. Remember Google Glasses? As technology becomes ubiquitous and consumerization reigns, everybody is a technology expert. How do you decide which technologies to focus on?

    Protect IT and the business from disruption by implementing a simple, repeatable disruptive technology exploitation process

    “One of the most consistent patterns in business is the failure of leading companies to stay at the top of their industries when technologies or markets change […] Managers must beware of ignoring new technologies that can’t initially meet the needs of their mainstream customers.”
    – Joseph L. Bower and Clayton M. Christensen

    Challenge

    Solution

    New technology can hit like a meteor, but it doesn’t have to leave a crater:

    Use the annual process described in this blueprint to create a formal evaluation of new technology that turns analysis into action.

    Predicting the future isn’t easy, but it can be done:

    Lead the analysis from the office of the CIO. Establish a team to carry out the annual process as a cure for airline magazine syndrome.

    Your role is endangered, but you can survive:

    Train your team on the patterns of progress, track technology over time in a central database, and read Info-Tech’s analysis of upcoming technology.

    Communication is difficult when the sky is falling, so have a simple way to get the message across:

    Track metrics that communicate your progress, and summarize the results in a single, easy-to-read exploitation plan.

    Info-Tech Insight

    Use Info-Tech’s tools and templates, along with this storyboard, to walk you through creating and executing an exploitation process in six steps.

    Create measurable value by using Info-Tech’s process for evaluating the disruptive potential of technology

    This image contains a bar graph with the following Title: Which are the primary benefits you've either realized or expect to realize by deploying hyperconverged infrastructure in the near term.

    No business process is perfect.

    • Use Info-Tech’s Proof of Concept Template to create a disruptive technology proof of concept implementation plan.
    • Harness your company’s internal wisdom to systematically vet new technology. Engage only in calculated risk and maximize potential benefit.

    Info-Tech Insight

    Inevitably, some proof of concept projects will not benefit the organization. The projects that are successful will more than cover the costs of the failed projects. Roll out small scale and minimize losses.

    Establish your key performance indicators (KPIs)

    Key performance indicators allow for rigorous analysis, which generates insight into utilization by platform and consumption by business activity.

    • Brainstorm metrics that indicate when process improvement is actually taking place.
    • Have members of the group pitch KPIs; the facilitator should record each suggestion on a whiteboard.
    • Make sure to have everyone justify the inclusion of each metric: how does it relate to the improvement that the proof of concept project is intended to drive? How does it relate to the overall goals of the business?
    • Include a list of KPIs, along with a description and a target (ensuring that it aligns with SMART metrics).
    Key Performance Indicator Description Target Result

    Number of Longlist technologies

    Establish a range of Longlist technologies to evaluate 10-15
    Number of Shortlist technologies Establish a range of Shortlist technologies to evaluate 5-10
    number of "look to the past" likes/dislikes Minimum number of testing characteristics 6
    Number of POCs Total number of POCs Approved 3-5

    Communicate your plan with the Disruptive Technology Exploitation Plan Template

    Use the Disruptive Technology Exploitation Plan Template to summarize everything that the group does. Update the report continuously and use it to show others what is happening in the world of disruptive technology.

    Section Title Description
    1 Rationale and Summary of Exploitation Plan A summary of the current efforts that exist for exploring disruptive technology. A summary of the process for exploiting disruptive technology, the resources required, the team members, meeting schedules, and executive approval.
    2 Longlist of Potentially Disruptive Technologies A summary of the longlist of identified disruptive technologies that could affect the organization, shortened to six or less that have the largest potential impact based on Info-Tech’s Disruptive Technology Shortlisting Tool.
    3 Analysis of Shortlist Individually analyze each technology placed on the shortlist using Info-Tech’s Disruptive Technology Value-Readiness and SWOT Analysis Tool.
    4 Proof of Concept Plan Use the results from Section 3 to establish a plan for moving forward with the technologies on the shortlist. Determine the tasks required to implement the technologies and decide who will complete them and when.
    5 Hand-off Pass the project along to identified stakeholders with significant interest in its success. Continue to track metrics and prepare to repeat the disruptive technology exploitation process annually.

    Whether you need a process for exploiting disruptive technology, or an analysis of current trends, Info-Tech can help

    Two sets of research make up Info-Tech’s disruptive technology coverage:

    This image contains four screenshots from each of the following Info-Tech Blueprints: Exploit disruptive Infrastructure Technology; Infrastructure & operations priorities 2022

    This storyboard, and the associated tools and templates, will walk you through creating a disruptive technology working group of your own.

    Blueprint deliverables

    Each step of this blueprint is accompanied by supporting deliverables to help you accomplish your goals:

    Key deliverable:

    Disruptive Technology Exploitation Plan Template

    The Disruptive Technology Exploitation Plan Template acts as an implementation plan for developing a long-term strategy for monitoring and implementing disruptive technologies.

    Proof of Concept Template

    The Proof of Concept Template will guide you through the creation of a minimum-viable proof-of-concept project.

    Executive Presentation

    The Disruptive Technology Executive Presentation Template will assist you to present an overview of the disruptive technology process, outlining the value to your company.

    Disruptive Technology Value Readiness & SWOT Analysis Tool

    The Disruptive Technology Value Readiness & SWOT Analysis Tool will assist you to systematize notional evaluations of the value and readiness of potential disruptive technologies.

    Disruptive Technology Research Database Tool

    The Disruptive Technology Research Database Tool will help you to keep track of the independent research that is conducted by members of the disruptive technology exploitation working group.

    Disruptive Technology Shortlisting Tool

    The Disruptive Technology Shortlisting Tool will help you to codify the results of the disruptive technology working group's longlist winnowing process.

    Disruptive Technology Look to the Past Tool

    The Disruptive Technology Look to the Past Tool will assist you to collect reasonability test notes when evaluating potential disruptive technologies.

    Info-Tech offers various levels of support to best suit your needs

    DIY Toolkit

    “Our team has already made this critical project a priority, and we have the time and capability, but some guidance along the way would be helpful.”

    Guided Implementation

    “Our team knows that we need to fix a process, but we need assistance to determine where to focus. Some check-ins along the way would help keep us on track.”

    Workshop

    “We need to hit the ground running and get this project kicked off immediately. Our team has the ability to take this over once we get a framework and strategy in place.”

    Consulting

    “Our team does not have the time or the knowledge to take this project on. We need assistance through the entirety of this project.”

    Diagnostics and consistent frameworks used throughout all four options

    Guided Implementation

    What does a typical GI on this topic look like?

    Phase 1 Phase 2 Phase 3

    Call #1: Explore the need for a disruptive technology working group.

    Call #3: Review the agenda for the initial meeting.

    Call #5: Review how you’re brainstorming and your sources of information.

    Call #7: Review the final shortlist and assessment.

    Call #9: Review the progress of your team.

    Call #2: Review the team name, participants, and timeline.

    Call #4: Assess the results of the initial meeting.

    Call #6: Review the final longlist and begin narrowing it down.

    Call #8: Review the next steps.

    Call #10: Review the communication plan.

    A Guided Implementation (GI) is a series of calls with an Info-Tech analyst to help implement our best practices in your organization.

    A typical GI is 8 to 12 calls over the course of 4 to 6 months.

    Workshop Overview

    Contact your account representative for more information.
    workshops@infotech.com 1-888-670-8889

    Pre-Work Day 1 Day 2 Day 3 Day 4
    Establish the Disruptive Tech Process Hold Your Initial Meeting Create a Longlist and Assess Shortlist Create Process Maps Develop a Proof of Concept Charter

    Activities

    1.1.a Get executives and stakeholders on board.

    1.1.b Review the process of analyzing disruptive tech.

    1.1.c Select members for the working group.

    1.1.d Choose a schedule and time commitment.

    1.1.e Select a group of visionaries.

    1.2.a Start the meeting with introductions.

    1.2.b Train the group to think like futurists.

    1.2.c Brainstorm about disruptable processes.

    1.2.d Brainstorm a longlist.

    1.2.e Research and brainstorm separate longlists.

    2.1.a Converge the longlists developed by the team.

    2.2.b Narrow the longlist to a shortlist.

    2.2.c Assess readiness and value.

    2.2.d Perform a SWOT analysis.

    3.1.a Build a problem canvas.

    3.1.b Identify affected business units.

    3.1.c Outline and map the business processes likely to be disrupted.

    3.1.d Map disrupted business processes.

    3.1.e Recognize how the new technology will impact business processes.

    3.1.f Make the case.

    3.2.a Develop key performance indicators (KPIs).

    3.2.b Identify key success factors.

    3.2.c Outline project scope.

    3.2.d Identify responsible team.

    3.2.e Complete resource estimation.

    Deliverables

    1. Initialized Disruptive Tech Exploitation Plan
    1. List of Disruptable Organizational Processes
    2. Initial Longlist of Disruptive Tech
    1. Finalized Longlist of Disruptive Tech
    2. Shortlist of Disruptive Tech
    3. Value-Readiness Analysis
    4. SWOT Analysis
    5. Candidate(s) for Proof of Concept Charter
    1. Problem Canvas
    2. Map of Business Processes: Current State
    3. Map of Disrupted Business Processes
    4. Business Case for Each Technology
    1. Completed Proof of Concept Charter

    Exploit Disruptive Infrastructure Technology

    Disrupt or be disrupted.

    Identify

    Create your working group.

    PHASE 1

    Use Info-Tech’s approach for analyzing disruptive technology in your own disruptive tech working group

    1. Identify
      1. Establish the core working group and select a leader; select a group of visionaries
      2. Train the group to think like futurists
      3. Hold your initial meeting
    2. Resolve
      1. Create and winnow a longlist
      2. Assess and create the shortlist
    3. Evaluate
      1. Create process maps
      2. Develop proof of concept charter

    The Key Is in Anticipation!

    Phase 1: Identify

    Create your working group.

    Activities:

    Step 1.1: Establish the core working group and select a leader; select a group of visionaries
    Step 1.2: Train the group to think like futurists
    Step 1.3: Hold the initial meeting

    This step involves the following participants:

    IT Infrastructure Manager

    CIO or CTO

    Potential members and visionaries of the working group

    Outcomes of this step:

    • Establish a team of subject matter experts that will evaluate new, emerging, and potentially disruptive technologies.
    • Establish a process for including visionaries from outside of the working group who will provide insight and direction.
    • Introduce the core working group members.
    • Gain a better understanding of how technology advances.
    • Brainstorm a list of organizational processes.
    • Brainstorm an initial longlist.

    Step 1.1

    Establish the core working group and select a leader; select a group of visionaries.

    Activities:

    • Articulate the long- and short-term benefits and costs to the entire organization
    • Gain support by articulating the long- and short-term benefits and costs to the IT department
    • Gain commitment from key stakeholders and executives
    • Help stakeholders understand what goes into formally exploiting disruptive tech by reviewing this process
    • Establish the core working group and select a leader
    • Create a schedule with a time commitment appropriate to your organization’s size; it doesn’t need to take long
    • Select a group of visionaries external to IT to help the working group brainstorm disruptive technologies

    This step involves the following participants:

    • IT Infrastructure Manager
    • CIO or CTO
    • Potential members and visionaries of the working group

    Outcomes of this step

    • Establish a team of subject matter experts that will evaluate new, emerging, and potentially disruptive technologies.
    • Establish a process for including visionaries from outside of the working group that will provide insight and direction.

    1.1.A Articulate the long- and short-term benefits and costs to the entire organization

    A cost/benefit analysis will give stakeholders a picture of how disruptive technology could affect the business. Use the chart as a starting point and customize it based on your organization.

    Disruptive Technology Affects the Organization

    Benefits Costs

    Short Term

    • First-mover advantage from implementing new technology in the business before competitors – and before start-ups.
    • Better brand image as an organization focused on innovation.
    • Increased overall employee satisfaction by implementing new technology that increases employee capabilities or lowers effort.
    • Possibility of increased IT budget for integrating new technology.
    • Potential for employees to reject wide-scale use of unfamiliar technology.
    • Potential for technology to fail in the organization if it is not sufficiently tested.
    • Executive time required for making decisions about technology recommended by the team.

    Long Term

    • Increased internal business efficiencies from the integration of new technology (e.g. energy efficiency, fewer employees needed due to automation).
    • Better services or products for customers, resulting in increased long-term revenue.
    • Lowered costs of services or products and potential to grow market share.
    • Continued relevance of established organizations in a world changed by disruptive technologies.
    • Technology may not reach the capabilities initially expected, requiring waiting for increased value or readiness.
    • Potential for customers to reject new products resulting from technology.
    • Lack of focus on current core capabilities if technology is massively disruptive.

    1.1.B Gain support by articulating the long- and short-term benefits and costs to the IT department

    A cost/benefit analysis will give stakeholders a picture of how disruptive technology could affect the business. Use the chart as a starting point and customize it based on your organization.

    Disruptive Technology Affects IT

    BenefitsCosts

    Short Term

    • Perception of IT as a core component of business practices.
    • Increase IT’s capabilities to better serve employees (e.g. faster network speeds, better uptime, and storage and compute capacity that meet demands).
    • Cost for acquiring or implementing new technology and updating infrastructure to integrate with it.
    • Cost for training IT staff and end users on new IT technology and processes.
    • Minor costs for initial setup of disruptive technology exploitation process and time taken by members.

    Long Term

    • More efficient and powerful IT infrastructure that capitalizes on emerging trends at the right time.
    • Lower help desk load due to self-service and automation technology.
    • Increased satisfaction with IT due to implementation of improved enterprise technology and visible IT influence on improvements.
    • Increased end-user satisfaction with IT due to understanding and support of consumer technology that affects their lives.
    • New technology may result in lower need for specific IT roles. Cultural disruptions due to changing role of IT.
    • Perception of failure if technology is tested and never implemented.
    • Expectation that IT will continue to implement the newest technology available, even when it has been dismissed as not having value.

    1.1.C Gain commitment from key stakeholders and executives

    Gaining approval from executives and key stakeholders is the final obstacle. Ensure that you cover the following items to have the best chance for project approval.

    • Use a sample deck similar to this section for gaining buy-in, ensuring that you add/remove information to make it specific to your organization. Cover this section, including:
      • Who: Who will lead the team and who will be on it (working group)?
      • What: What resources will be required by the team (costs)?
      • Where/When: How often and where will the team meet (meeting schedule)?
      • Why: Why is there a need to exploit disruptive technology (benefits and examples)?
      • How: How is the team going to exploit disruptive technology (the process)?
    • Go through this blueprint prior to presenting the plan to stakeholders so that you have a strong understanding of the details behind each process and tool.
    • Frame the first iteration of the cycle as a pilot program. Use the completed results of the pilot to establish exploiting disruptive technology as a necessary company initiative.

    Insert the resources required by the disruptive tech exploitation team into Section 1.5 of the Disruptive Technology Exploitation Plan Template. Have executives sign-off on the project in Section 1.6.

    Disruption has undermined some of the most successful tech companies

    “The IT department plays a critical role in [innovation]. What they can do is identify a technology that potentially might introduce improvements to the organization, whether it be through efficiency or through additional services to constituents.”
    - Michael Maguire, Management Consultant

    VoIP’s transformative effects

    Disruptive technology:
    Voice over Internet Protocol (VoIP) is a modern means of making phone calls through the internet by sending voice packets using data, as opposed to the traditional circuit transmissions of the PSTN.

    Who won:
    Organizations that realized the cost savings that VoIP provided for businesses with a steady internet connection saved as much as 60% on telephony expenses. Even in the early stages, with a few more limitations, organizations were able to save a significant amount of money and the technology has continued to improve.

    Who lost?
    Telecom-related companies that failed to realize VoIP was a potential threat to their market, and organizations that lacked the ability to explore and implement the disruptive technology early.

    Digital photography — the new norm

    Disruptive technology:
    Digital photography refers to the storing of photographs in a digital format, as opposed to traditional photography, which exposes light to sensitive photographic film.

    Who won:
    Photography companies and new players that exploited the evolution of data storage and applied it to photography succeeded. Those that were able to balance providing traditional photography and exploiting and introducing digital photography, such as Nikon, left competitors behind. Smartphone manufacturers also benefited by integrating digital cameras.

    Who lost?
    Photography companies, such as Kodak, that failed to respond to the digital revolution found themselves outcompeted and insolvent.

    1.1.D Help stakeholders understand what goes into formally exploiting disruptive tech by reviewing this process

    There are five steps to formally exploiting disruptive technology, each with its own individual outputs and tools to take analysis to the next level.

    Step 1.2:
    Hold Initial Meeting

    Output:

    • Initial list of disruptable processes;
    • Initial longlist

    Step 2.1:

    Brainstorm Longlist

    Output:

    • Finalized longlist;
    • Shortlist

    Step 2.2:

    Assess Shortlist

    Output:

    • Final shortlist;
    • SWOT analysis;
    • Tech categorization

    Step 3.1:
    Create Process Maps

    Output:

    • Completed process maps

    Step 3.2:
    Develop a proof of concept charter

    Output:

    • Proof-of-concept template with KPIs

    Info-Tech Insight

    Before going to stakeholders, complete the entire blueprint to better understand the tools and outputs of the process.

    1.1.E Establish the core working group and select a leader

    • Selecting your core membership for the working group is a critical step to the group’s success. Ensure that you satisfy the following criteria:
      • This is a team of subject matter experts. They will be overseeing the learning and piloting of disruptive technologies. Their input will also be valuable for senior executives and for implementing these technologies.
      • Choose members that can take time away from firefighting tasks to dedicate time to meetings.
      • It may be necessary to reach outside of the organization now or in the future for expertise on certain technologies. Use Info-Tech as a source of information.
    Organization Size Working Group Size
    Small 02-Jan
    Medium 05-Mar
    Large 10-May
    • Once the team is established, you must decide who will lead the group. Ensure that you satisfy the following criteria:
      • A leader should be credible, creative, and savvy in both technology and business.
      • The leader should facilitate, acting as both an expert and an aggregator of the information gathered by the team.

    Choose a compelling name

    The working group needs a name. Be sure to select one with a positive connotation within your organization.

    Section 1.3 of the Disruptive Technology Exploitation Plan Template

    1.1.F Create a schedule with a time commitment appropriate to your organization’s size; it doesn’t need to take long

    Time the disruptive technology working group’s meetings to coincide and integrate with your organization’s strategic planning — at least annually.

    Size Meeting Frequency Time per Meeting Example Meeting Activities
    Small Annually One day A one-day meeting to run through phase 2 of the project (SWOT analysis and shortlist analysis).
    Medium Two days A two-day meeting to run through the project. The additional meeting involves phase 3 of this deck, developing a proof-of-concept plan.
    Large Two+ days Two meetings, each two days. Two days to create and winnow the longlist (phase 2), and two further days to develop a proof of concept plan.

    “Regardless of size, it’s incumbent upon every organization to have some familiarity of what’s happening over the next few years, [and to try] to anticipate what some of those trends may be. […] These trends are going to accelerate IT’s importance in terms of driving business strategy.”
    – Vern Brownell, CEO, D-Wave

    Section 1.4 of the Disruptive Technology Exploitation Plan Template

    1.1.G Select a group of visionaries external to IT to help the working group brainstorm disruptive technologies

    Selecting advisors for your group is an ongoing step, and the roster can change.

    Ensure that you satisfy the following criteria:

    • Look beyond IT to select a team representing several business units.
    • Check for self-professed “geeks” and fans of science fiction that may be happy to join.
    • Membership can be a reward for good performance.

    This group does not have to meet as regularly as the core working group. Input from external advisors can occur between meetings. You can also include them on every second or third iteration of the entire process.

    However, the more input you can get into the group, the more innovative it can become.

    “It is … important to develop design fictions based on engagement with directly or indirectly implicated publics and not to be designed by experts alone.”
    – Emmanuel Tsekleves, Senior Lecturer in Design Interactions, University of Lancaster

    Section 1.3 of the Disruptive Technology Exploitation Plan Template

    The following case study illustrates the innovative potential that is created when you include a diverse group of people

    INDUSTRY - Chip Manufacturing
    SOURCE - Clayton Christensen, Intel

    To achieve insight, you need to collaborate with people from outside of your department.

    Challenge

    • Headquartered in California, through the 1990s, Intel was the largest microprocessor chip manufacturer in the world, with revenue of $25 billion in 1997.
    • All was not perfect, however. Intel faced a challenge from Cyrix, a manufacturer of low-end chips. In 18 months, Cyrix’s share of the low-margin entry-level chip manufacturing business mushroomed from 10% to 70%.

    Solution

    • Troubled by the potential for significant disruption of the microprocessor market, Intel brought in external consultants to hold workshops to educate managers about disruptive innovation.
    • Managers would break into groups and discuss ways Intel could facilitate the disruption of its competitors. In one year, Intel hosted 18 workshops, and 2,000 managers went through the process.

    Results

    • Intel launched the Celeron chip to serve the lower end of the PC market and win market share back from Cyrix (which no longer exists as an independent company) and other competitors like AMD.
    • Within one year, Intel had captured 35% of the market.

    “[The models presented in the workshops] gave us a common language and a common way to frame the problem so that we could reach a consensus around a counterintuitive course of action.” – Andy Grove, then-CEO, Intel Corporation

    Phase 1: Identify

    Create your working group.

    Activities:

    Step 1.1: Establish the core working group and select a leader; select a group of visionaries
    Step 1.2: Train the group to think like futurists
    Step 1.3: Hold the initial meeting

    This step involves the following participants:

    • IT Infrastructure Manager
    • CIO or CTO
    • Potential members and visionaries of the working group

    Outcomes of this phase:

    • Establish a team of subject matter experts that will evaluate new, emerging, and potentially disruptive technologies.
    • Establish a process for including visionaries from outside of the working group who will provide insight and direction.
    • Introduce the core working group members.
    • Gain a better understanding of how technology advances.
    • Brainstorm a list of organizational processes.
    • Brainstorm an initial longlist.

    Step 1.2

    Train the group to think like futurists

    Activities:

    1. Look to the past to predict the future:
      • Step 1: Review the technology opportunities you missed
      • Step 2: Review and record what you liked about the tech
      • Step 3: Review and record your dislikes
      • Step 4: Record and test the reasonability
    2. Crash course on futurology principles
    3. Peek into the future

    This step involves the following participants:

    • IT Infrastructure Manager
    • CIO or CTO
    • Core working group members
    • Visionaries

    Outcomes of this step

    • Team members thinking like futurists
    • Better understanding of how technology advances
    • List of past examples and characteristics

    Info-Tech Insight

    Business buy-in is essential. Manage your business partners by providing a summary of the EDIT methodology and process. Validate the process value, which will allow you create a team of IT and business representatives.

    1.2 Train the group to think like futurists

    1 hour

    Ensure the team understands how technology advances and how they can identify patterns in upcoming technologies.

    1. Lead the group through a brainstorming session.
    2. Follow the next phases and steps.
    3. This session should be led by someone who can facilitate a thought-provoking discussion.
    4. This training deck finishes with a video.

    Input

    • Facilitated creativity
    • Training deck [following slides]

    Output

    • Inspiration
    • Anonymous ideas

    Materials

    • Futurist training “steps”
    • Pen and paper

    Participants

    • Core working group
    • Visionaries
    • Facilitator

    1.2.A Look to the past to predict the future

    30 minutes

    Step 1

    Step 2 Step 3 Step 4

    Review what you missed.

    What did you like?

    What did you dislike?

    Test the reasonability.

    Think about a time you missed a technical disruptive opportunity.

    Start with a list of technologies that changed your business and processes.

    Consider those specifically you could have identified with a repeatable process.

    What were the most impactful points about the technology?

    Define a list of “characteristics” you liked.

    Create a shortlist of items.

    Itemize the impact to process, people, and technology.

    Why did you pass on the tech?

    Define a list of “characteristics” you did not like.

    Create a shortlist of items.

    Itemize the impact to process, people, and technology.

    Avoid the “arm chair quarterback” view.

    Refer to the six positive and negative points.

    Check against your data points at the end of each phase.

    Record the list of missed opportunities

    Record 6 characteristics

    Record 6 characteristics

    Completed “Think like a Futurists” tool

    Use the Disruptive Technology Research Look to the Past Tool to record your output.

    Input

    • Facilitated creativity
    • Speaker’s notes

    Output

    • Inspiration
    • Anonymous ideas
    • Recorded missed opportunities
    • Recorded positive points
    • Recorded dislikes
    • Reasonability test list

    Materials

    • Futurist training “steps”
    • Pen and paper
    • “Look to the Past” tool

    Participants

    • Core working group
    • Visionaries
    • Facilitator

    Understand how the difference between linear and exponential growth will completely transform many organizations in the next decade

    “The last ten years have seen exponential growth in research on disruptive technologies and their impact on industries, supply chains, resources, training, education and employment markets … The debate is still open on who will be the winners and losers of future industries, but what is certain is that change has picked up pace and we are now in a new technology revolution whose impact is potentially greater than the industrial revolution.”
    – Gary L. Evans

    Exponential advancement will ensure that life in the next decade will be very different from life today.

    • Linear growth happens one step at a time.
    • The difference between linear and exponential is hard to notice, at first.
    • We are now at the knee of the curve.

    What about email?

    • Consider the amount of email you get daily
    • Double it
    • Triple it

    Exponential growth happens much faster than linear growth, especially when it hits the knee of the curve. Technology grows exponentially, and we are approaching the knee of the curve.

    This graph is adapted from research by Ray Kurzweil.

    Growth: Linear vs. Exponential

    This image contains a graph demonstrating examples of exponential and linear trends.

    1.2.B Crash course on futurology principles

    1 hour

    “An analysis of the history of technology shows that technological change is exponential, contrary to the common-sense ‘intuitive linear’ view. So we won’t experience 100 years of progress in the 21st century — it will be more like 20,000 years of progress (at today’s rate).”
    - Ray Kurzweil

    Review the differences between exponential and linear growth

    The pace of technological advances makes progress difficult to predict.

    Technology advances exponentially. Rather than improving by the same amount of capability each year, it multiplies in capability each year.

    Think like a futurist to anticipate technology before it goes mainstream.

    Exponential growth happens much faster than linear growth, especially when it hits the knee of the curve. Even those who acknowledge exponential growth underestimate how capabilities can improve.

    The following case study illustrates the rise of social media providers

    “There are 7.7 billion people in the world, with at least 3.5 billion of us online. This means social media platforms are used by one in three people in the world and more than two-thirds of all internet users.”
    – Esteban Ortiz-Ospina

    This graph depicts the trend of the number of people using social media platforms between 2005 and 2019

    The following case study illustrates the rapid growth of Machine to Machine (M2M) connections

    A bar graph is shown which depicts the proportion of technology use from 2018-2022. the included devices are: Tablets; PCs; TVs; Non-smartphones; Smartphones; M2M

    Ray Kurzweil’s Law of Accelerating Returns

    “Ray Kurzweil has been described as ‘the restless genius’ by The Wall Street Journal, and ‘the ultimate thinking machine’ by Forbes. He was ranked #8 among entrepreneurs in the United States by Inc Magazine, calling him the ‘rightful heir to Thomas Edison,’ and PBS included Ray as one of 16 ‘revolutionaries who made America,’ along with other inventors of the past two centuries.”
    Source: KurzweilAI.net

    Growth is linear?

    “Information technology is growing exponentially. That’s really my main thesis, and our intuition about the future is not exponential, it’s really linear. People think things will go at the current pace …1, 2, 3, 4, 5, and 30 steps later, you’re at 30.”

    Better IT strategy enables future business innovation

    “The reality of information technology like computers, like biological technologies now, is it goes exponentially … 2, 4, 8, 16. At step 30, you’re at a billion, and this is not an idle speculation about the future.” [emphasis added]

    “When I was a student at MIT, we all shared a computer that cost tens of millions of dollars. This computer [pulling his smartphone out of his pocket] is a million times cheaper, a thousand times more powerful — that’s a billion-fold increase in MIPS per dollar, bits per dollar… and we’ll do it again in 25 years.”
    Source: “IT growth and global change: A conversation with Ray Kurzweil,” McKinsey & Company

    1.2.C Peak into the future

    1 hour

    Leverage industry roundtables and trend reports to understand the art of the possible

    • Uncover important business and industry trends that can inform possibilities for technology disruption.
    • Market research is critical in identifying factors external to your organization and identifying technology innovation that will provide a competitive edge. It’s important to evaluate the impact each trend or opportunity will have in your organization and market.

    Visit Info-Tech’s Trends & Priorities Research Center

    Visit Info-Tech’s Industry Coverage Research to get started.

    Phase 1: Identify

    Create your working group

    Activities:

    Step 1.1: Establish the core working group and select a leader; select a group of visionaries
    Step 1.2: Train the group to think like futurists
    Step 1.3: Hold the initial meeting

    This step involves the following participants:

    • IT Infrastructure Manager
    • CIO or CTO
    • Potential members and visionaries of the working group

    Outcomes of this phase:

    • Establish a team of subject matter experts that will evaluate new, emerging, and potentially disruptive technologies.
    • Establish a process for including visionaries from outside of the working group who will provide insight and direction.
    • Introduce the core working group members.
    • Gain a better understanding of how technology advances.
    • Brainstorm a list of organizational processes.
    • Brainstorm an initial longlist.

    Info-Tech Insight

    Establish the longlist. The longlist help create a holistic view of most technologies that could impact the business. Assigning values and quadrant scoring will shortlist the options and focus your PoC option.

    Step 1.3

    Hold the initial meeting

    Activities:

    1. Create an agenda for the meeting
    2. Start the kick-off meeting with introductions and a recap
    3. Brainstorm about creating a better future
    4. Begin brainstorming an initial longlist
    5. Have team members develop separate longlists for their next meeting

    This step involves the following participants:

    • IT Infrastructure Manager
    • CIO or CTO
    • Core working group members
    • Visionaries

    Outcomes of this step

    • Introduce the core working group members
    • Gain a better understanding of how technology advances
    • Brainstorm a list of organizational processes
    • Brainstorm an initial longlist

    1.3.A Create an agenda for the meeting

    1 hour

    Kick-off this cycle of the disruptive technology process by welcoming your visionaries and introducing your core working group.

    The purpose of the initial meeting is to brainstorm where new technology will be the most disruptive within the organization. You’ll develop two longlists: one of business processes and one of disruptive technology. These longlists are in addition to the independent research your core working group will perform before Phase 2.

    • Find an outgoing facilitator. Sitting back will let you focus more on ideating, and an engaging presenter will help bring out ideas from your visionaries.
    • The training deck (see step 1.2c) includes presenting a video. We’ve included some of our top choices for you to choose from.
      • Feel free to find your own video or bring in a keynote speaker.
      • The object of the video is to get the group thinking about the future.
      • Customize the training deck as needed.
    • If a cycle has been completed, present your findings and all of the group’s completed deliverables in the first section.
    • This session is the only time you have with your visionaries. Get their ideas on what technologies will be disruptive to start forming a longlist.

    Info-Tech Insight

    The disruptive tech team is prestigious. If your organization is large enough or has the resources, consider having this meeting in an offsite location. This will drive excitement to join the working group if the opportunity arises and incentivize good work.

    Meeting Agenda (Sample)

    Time

    Activity

    8:00am-8:30am Introductions and previous meeting recap
    8:30am-9:30am Training deck
    9:30 AM-10:00am Brainstorming
    10:00am-10:15am Break
    10:15am-10:45am Develop good research techniques
    10:45am-12:00pm Begin compiling your longlist

    Info-Tech Insight

    The disruptive tech team is prestigious. If your organization is large enough or has the resources, consider having this meeting in an offsite location. This will drive excitement to join the working group if the opportunity arises and incentivize good work.

    1.3.B Start the kick-off meeting with introductions and a summary of what work has been done so far

    30 minutes

    1. Start the meeting off with an icebreaker activity. This isn’t an ordinary business meeting – or even group – so we recommend starting off with an activity that will emphasize this unique nature. To get the group in the right mindset, try this activity:
      1. Go around the group and have people present:
      2. Their names and roles
      3. Pose some or all of the following questions/prompts to the group:
        • “Tell me about something you have created.”
        • “Tell me about a time you created a process or program considered risky.”
        • “Tell me about a situation in which you had to come up with several new ideas in a hurry. Were they accepted? Were they successful?”
        • “Tell me about a time you took a risk.”
        • “Tell me about one of your greatest failures and what you learned from it.”
    2. Once everyone has been introduced, present any work that has already been completed.
      1. If you have already completed a cycle, give a summary of each technology that you investigated and the results from any piloting.
      2. If this is the first cycle for the working group, present the information decided in Step 1.1.

    Input

    • Disruptive technology exploitation plan

    Output

    • Networking
    • Brainstorming

    Materials

    • Meeting agenda

    Participants

    • Core working group
    • Visionaries
    • Facilitator

    1.3.C Brainstorm about creating a better future for the company, the stakeholders, and the employees

    30 minutes

    Three sticky notes are depicted, at the top of each note are the following titles: What can we do better; How can we make a better future; How can we continue being successful

    1. Have everyone put up at least two ideas for each chart paper.
    2. Go around the room and discuss their ideas. You may generate some new ideas here.

    These generated ideas are organizational processes that can be improved or disrupted with emerging technologies. This list will be referenced throughout Phases 2 and 3.

    Input

    • Inspiration
    • Anonymous ideas

    Output

    • List of processes

    Materials

    • Chart paper and markers
    • Pen and paper

    Participants

    • Core working group
    • Visionaries

    1.3.D Begin brainstorming a longlist of future technology, and discuss how these technologies will impact the business

    30 minutes

    • Use the Disruptive Technology Research Database Tool to organize technologies and ideas. Longstanding working groups can track technologies here over the course of several years, updating the tool between meetings.
    • Guide the discussion with the following questions, and make sure to focus on the processes generated from Step 1.2.d.

    Focus on

    The Technology

    • What is the technology and what does it do?
    • What processes can it support?

    Experts and Other Organizations

    • What are the vendors saying about the technology?
    • Are similar organizations implementing the technology?

    Your Organization

    • Is the technology ready for wide-scale distribution?
    • Can the technology be tested and implemented now?

    The Technology’s Value

    • Is there any indication of the cost of the technology?
    • How much value will the technology bring?

    Download the Disruptive Technology Database Tool

    Input

    • Inspiration
    • List of processes

    Output

    • Initial longlist

    Materials

    • Chart paper and markers
    • Pen and paper
    • Disruptive Technology Research Database Tool

    Participants

    • Core working group
    • Visionaries

    1.3.E Explore these sources to generate your disruptive technology longlist for the next meeting

    30 Minutes

    There are many sources of information on new and emerging technology. Explore as many sources as you can.

    Science fiction is a valid source of learning. It drives and is influenced by disruptive technology.

    “…the inventor of the first liquid-fuelled rocket … was inspired by H.G. Wells’ science fiction novel War of the Worlds (1898). More recent examples include the 3D gesture-based user interface used by Tom Cruise’s character in Minority Report (2002), which is found today in most touch screens and the motion sensing capability of Microsoft’s Kinect. Similarly, the tablet computer actually first appeared in Stanley Kubrick’s 2001: A Space Odyssey (1968) and the communicator – which we’ve come to refer today as the mobile phone – was first used by Captain Kirk in Star Trek (1966).”
    – Emmanuel Tsekleves, senior lecturer, University of Lancaster

    Right sources: blogs, tech news sites, tech magazines, the tech section of business sites, popular science books about technology, conferences, trade publications, and vendor announcements

    Quantity over quality: early research is not the time to dismiss ideas.

    Discuss with your peers: spark new and innovative ideas

    Insert a brief summary of how independent research is conducted in Section 2.1 of the Disruptive Technology Exploitation Plan Template.

    1.3.E (Cont.) Explore these sources to generate your disruptive technology longlist for the next meeting

    30 Minutes

    There are many sources of information on new and emerging technology. Use this list to kick-start your search.

    Connect with practitioners that are worth their weight in Reddit gold. Check out topic-based LinkedIn groups and subreddits such as r/sysadmin and r/tech. People experienced with technology frequent these groups.

    YouTube is for more than cat videos. Many vendors use YouTube for distributing their previous webinars. There are also videos showcasing various technologies that are uploaded by lecturers, geeks, researchers, and other technology enthusiasts.

    Test your reasonability. Check your “Think Like a Futurist” Tool

    Resolve

    Evaluate Disruptive Technologies

    PHASE 2

    Phase 2: Resolve

    Evaluate disrupted technologies

    Activities:

    Step 2.1: Create and Winnow a Longlist
    Step 2.2: Assess Shortlist

    Info-Tech Insight

    Long to short … that’s the short of it. Using SWOT, value readiness, and quadrant mapping review sessions will focus the longlist, creating a shortlist of potential PoC candidates to review and consider.

    This step involves the following participants:

    • Core working group
    • Infrastructure Management

    Outcomes of this step:

    • Finalized longlist
    • Finalized shortlist
    • Initial analysis of each technology on the shortlist

    Step 2.1

    Create and winnow a longlist

    Activities:

    1. Converge everyone’s longlists
    2. Narrow technologies from the longlist down to a shortlist using Info-Tech’s Disruptive Technology Shortlisting Tool
    3. Use the shortlisting tool to help participants visualize the potential
    4. Input the technologies on your longlist into the Disruptive Technology Shortlisting Tool to produce a shortlist

    This step involves the following participants:

    • Core working group members

    Outcomes of this step:

    • Finalized longlist
    • Finalized shortlist
    • Initial analysis of each technology on the shortlist

    2.1 Organize a meeting with the core working group to combine your longlists and create a shortlist

    1 hour

    Plan enough time to talk about each technology on the list. Each technology was included for a reason.

    • Start with the longlist. Review the longlist compiled at the initial meeting, and then have everyone present the lists that they independently researched.
    • Focus on the company’s context. Make sure that the working group analyzes these disruptive technologies in the context of the organization.
    • Start to compile the shortlist. Begin narrowing down the longlist by excluding technologies that are not relevant.

    Meeting Agenda (Sample)

    TimeActivity
    8:00am-9:30amConverge longlists
    9:30am-10:00amBreak
    10:00am-10:45amDiscuss tech in organizational context
    10:45am-11:15amBegin compiling the shortlist

    Disruptive Technology Exploitation Plan Template

    2.1.A Converge the longlists developed by your team

    90 minutes

    • Start with the longlist developed at the initial meeting. Write this list on the whiteboard.
    • If applicable, have a member present the longlist that was created in the last cycle. Remove technologies that:
      • Are no longer disruptive (e.g. have been implemented or rejected).
      • Have become foundational.
    • Eliminate redundancy: remove items that are very similar.
    • Have members “pitch” items on their lists:
      • Explain why their technologies will be disruptive (2-5 minutes maximum)
      • Add new technologies to the whiteboard
    • Record the following for metrics:
      • Each presented technology
      • Reasons the technology could be disruptive
      • Source of the information
    • Use Info-Tech’s Disruptive Technology Research Database Tool as a starting point.

    Insert the final longlist into Section 2.2 of your Disruptive Technology Exploitation Plan Template.

    Input

    • Longlist developed at first meeting
    • Independent research
    • Previous longlist

    Output

    • Finalized longlist

    Materials

    • Disruptive Technology Research Database Tool
    • Whiteboard and markers
    • Virtual whiteboard

    Participants

    • Core working group

    Review the list of processes that were brainstormed by the visionary group, and ask for input from others

    • IT innovation is most highly valued by the C-suite when it improves business processes, reduces costs, and improves core products and services.
    • By incorporating this insight into your working group’s analysis, you help to attract the attention of senior management and reinforce the group’s necessity.
    • Any input you can get from outside of IT will help your group understand how technology can be disruptive.
      • Visionaries consulted in Phase 1 are a great source for this insight.
    • The list of processes that they helped to brainstorm in Step 1.2 reflects processes that can be impacted by technology.
    • Info-Tech’s research has shown time and again that both CEOs and CIOs want IT to innovate around:
      • Improving business processes
      • Improving core products and services
      • Reducing costs

    Improved business processes

    80%

    Core product and service improvement

    48%

    Reduced costs

    48%

    Increased revenues

    23%

    Penetration into new markets

    21%

    N=364 CXOs & CIOs from the CEO-CIO Alignment Diagnostic Questions were asked on a 7-point scale of 1 = Not at all to 7 = Very strongly. Results are displayed as percentage of respondents selecting 6 or 7.

    Info-Tech Insight

    The disruptive tech team is prestigious. If your organization is large enough or has the resources, consider having this meeting in an offsite location. This will drive excitement to join the working group if the opportunity arises and incentivize good work.

    2.1.B Narrow technologies from the longlist down to a shortlist using Info-Tech’s Disruptive Technology Shortlisting Tool

    90 minutes

    To decide which technology has potential for your organization, have the working group or workshop participants evaluate each technology:

    1. Record each potentially disruptive technology in the longlist on a whiteboard.
    2. Making sure to carefully consider the meaning of the terms, have each member of the group evaluate each technology as “high” or “low” along each of the axes, innovation and transformation, on a piece of paper.
    3. The facilitator collects each piece of paper and inputs the results by technology into the Disruptive Technology Shortlisting Tool.
    Technology Innovation Transformation
    Conversational Commerce High High

    Insert the final shortlist into Section 2.2 of your Disruptive Technology Exploitation Plan Template.

    Input

    • Longlist
    • Futurist brainstorming

    Output

    • Shortlist

    Materials

    • Disruptive Technology Research Database Tool
    • Whiteboard and markers
    • Virtual whiteboard

    Participants

    • Core working group

    Disruptive technologies are innovative and transformational

    Innovation

    Transformation

    • Elements:
      • Creative solution to a problem that is relatively new on the scene.
      • It is different, counterintuitive, or insightful or has any combination of these qualities.
    • Questions to Ask:
      • How new is the technology?
      • How different is the technology?
      • Have you seen anything like it before? Is it counterintuitive?
      • Does it offer an insightful solution to a persistent problem?
    • Example:
      • The sharing economy: Today, simple platforms allow people to share rides and lodgings cheaply and have disrupted traditional services.
    • Elements:
      • Positive change to the business process.
      • Highly impactful: impacts a wide variety of roles in a company in a nontrivial way or impacts a smaller number of roles more significantly.
    • Questions to Ask:
      • Will this technology have a big impact on business operations?
      • Will it add substantial value? Will it change the structure of the company?
      • Will it impact a significant number of employees in the organization?
    • Example:
      • Flash memory improved storage technology incrementally by building on an existing foundation.

    Info-Tech Insight

    Technology can be transformational but not innovative. Not every new technology is disruptive. Even where technology has improved the efficiency of the business, if it does this in an incremental way, it might not be worth exploring using this storyboard.

    2.1.C Use the shortlisting tool to help participants visualize the potential

    1 hour

    Use the Disruptive Technology Shortlisting Tool, tabs 2 and 3.

    Assign quadrants

    • Input group members’ names and the entire longlist (up to 30 technologies) into tab 2 of the Disruptive Technology Shortlisting Tool.
    • On tab 3 of the Disruptive Technology Shortlisting Tool, input the quadrant number that corresponds to the innovation and transformation scores each participant has assigned to each technology.

    Note

    This is an assessment meant to serve as a guide. Use discretion when moving forward with a proof-of-concept project for any potentially disruptive technology.

    Participant Evaluation Quadrant
    High Innovation, High Transformation 1
    High Innovation, Low Transformation 2
    Low Innovation, Low Transformation 3
    Low Innovation, High Transformation 4

    four quadrants are depicted, labeled 1-4. The quadrants are coloured as follows: 1- green; 2- yellow; 3; red; 4; yellow

    2.1.D Use the Disruptive Technology Shortlisting Tool to produce a shortlist

    1 hour

    Use the Disruptive Technology Shortlisting Tool, tabs 3 and 4.

    Use the populated matrix and the discussion list to arrive at a shortlist of four to six potentially disruptive technologies.

    • The tool populates each quadrant based on how many votes it received in the voting exercise.
    • Technologies selected for a particular quadrant by a majority of participants are placed in the quadrant on the graph. Where there was no consensus, the technology is placed in the discussion list.
    • Technologies in the upper right quadrant – high transformation and high innovation – are more likely to be good candidates for a proof-of-concept project. Those in the bottom left are likely to be poor candidates, while those in the remaining quadrants are strong on one of the axes and are unlikely candidates for further systematic evaluation.

    This image contains a screenshot from tab 3 of the Disruptive Technology Shortlisting Tool.

    Input the results of the vote into tab 3 of the Disruptive Technology Shortlisting Tool.

    This image contains a screenshot from tab 4 of the Disruptive Technology Shortlisting Tool.

    View the results on tab 4.

    Phase 2: Resolve

    Evaluate disrupted technologies

    Activities:

    Step 2.1: Create and Winnow a Longlist
    Step 2.2:- Assess Shortlist

    This step involves the following participants:

    • Core working group
    • Infrastructure Management

    Outcomes of this step:

    • Finalized longlist
    • Finalized shortlist
    • Initial analysis of each technology on the shortlist

    Assess Shortlist

    Activities:

    1. Assess the value of each technology to your organization by breaking it down into quality and cost
    2. Investigate the overall readiness of the technologies on the shortlist
    3. Interpret each technology’s value score
    4. Conduct a SWOT analysis for each technology on the shortlist
    5. Use Info-Tech’s disruptive technology shortlist analysis to visualize the tool’s outputs
    6. Select the shortlisted technologies you would like to move forward with

    This step involves the following participants:

    • Core working group members
    • IT Management

    Outcomes of this step:

    • Finalized shortlist
    • Initial analysis of each technology on the shortlist

    2.2 Evaluate technologies based on their value and readiness, and conduct a SWOT analysis for each one

    Use the Disruptive Technology Value-Readiness and SWOT Analysis Tool

    • A technology monitor diagram prioritizes investment in technology by analyzing its readiness and value.
      • Readiness: how close the technology is to being practical and implementable in your industry and organization.
      • Value: how worthwhile the technology is, in terms of its quality and its cost.
    • Value and readiness questionnaires are included in the tool to help determine current and future values for each, and the next four slides explain the ratings further.
    • Categorize technology by its value-readiness score, and evaluate how much potential value each technology has and how soon your company can realize that value.
    • Use a SWOT analysis to qualitatively evaluate the potential that each technology has for your organization in each of the four categories (strengths, weaknesses, opportunities, and threats).

    The technology monitor diagram appears in tab 9 of the Disruptive Technology Value-Readiness and SWOT Analysis Tool

    This image depicts tab 9 of the Disruptive Technology Value-Readiness and SWOT Analysis Tool

    2.2.A Assess the value of each technology to your organization by breaking it down into quality and cost

    1 hour

    Update the Disruptive Technology Value-Readiness and SWOT Analysis Tool, tab 4.

    Populate the chart to produce a score for each technology’s overall value to the company conceptualized as the interaction of quality and cost.

    Overall Value

    Quality Cost

    Each technology, if it has a product associated with it, can be evaluated along eight dimensions of quality. Consider how well the product performs, its features, its reliability, its conformance, its durability, its serviceability, its aesthetics, and its perceived quality.

    IT budgets are broken down into capital and operating expenditures. A technology that requires a significant investment along either of these lines is unlikely to produce a positive return. Also consider how much time it will take to implement and operate each technology.

    The value assessment is part of the Disruptive Technology Value-Readiness and SWOT Analysis Tool

    This image contains a screenshot from tab 4 of the Disruptive Technology Value-Readiness and SWOT Analysis Tool.

    Info-Tech Insight

    Watch your costs: Technology that seems cheap at first can actually be expensive over time. Be sure to account for operational and opportunity costs as well.

    2.2.B Investigate the overall readiness of the technologies on the shortlist

    1 hour

    Update the Disruptive Technology Value-Readiness and SWOT Analysis Tool, tab 4.

    Overall Readiness

    Age

    How much time has the technology had to mature? Older technology is more likely to be ready for adoption.

    Venture Capital

    The amount of venture capital gathered by important firms in the space is an indicator of market faith.

    Market Size

    How big is the market for the technology? It is more difficult to break into a giant market than a niche market.

    Market Players

    Have any established vendors (Microsoft, Facebook, Google, etc.) thrown their weight behind the technology?

    Fragmentation

    A large number of small companies in the space indicates that the market has yet to reach equilibrium.

    The readiness assessment is part of the Disruptive Technology Value-Readiness and SWOT Analysis Tool

    This image contains a screenshot of the Readiness Scoring tab of the Disruptive Technology Value-Readiness and SWOT Analysis Tool.

    Use a variety of sources to populate the chart

    Google is your friend: search each shortlisted technology to find details about its development and important vendors.

    Websites like Crunchbase, VentureBeat, and Mashable are useful sources for information on the companies involved in a space and the amount of money they have each raised.

    2.2.C Interpret each technology’s value score

    1 hour

    Insert the result of the SWOT analysis into tab 7 of Info-Tech’s Disruptive Technology Value-Readiness and SWOT Analysis Tool.

    Visualize the results of the quality-cost analysis

    • Quality and cost are independently significant; it is essential to understand how each technology stacks up on the axes.
    • Use tab 6 of the Disruptive Technology Value-Readiness and SWOT Analysis Tool for an illustration of how quality and cost interact to produce each technology’s final position on the tech monitor graph.
    • Remember: the score is notional and reflects the values that you have assigned. Be sure to treat it accordingly.

    This image contains a screenshot of the Value Analysis tab of the Disruptive Technology Value-Readiness and SWOT Analysis Tool

    Green represents a technology that scores extremely high on one axis or the other, or quite high on both. These technologies are the best candidates for proof-of-concept projects from a value perspective.

    Red represents a technology that has scored very low on both axes. These technologies will be expensive, time consuming, and of poor quality.

    Yellow represents the fuzzy middle ground. These technologies score moderately on both axes. Be especially careful when considering the SWOT analysis of these technologies.

    2.2.D Conduct a SWOT analysis for each technology on the shortlist

    1 hour

    Use tab 6 of the Disruptive Technology Value-Readiness and SWOT Analysis Tool.

    A formal process for analyzing disruptive technology is the only way to ensure that it is taken seriously.

    Write each technology as a heading on a whiteboard. Spend 10-15 minutes on each technology conducting a SWOT analysis together.

    Consider four categories for each technology:

    • Strengths: Current uses of the technology or supporting technology and ways in which it helps your organization.
    • Weaknesses: Current limitations of the technology and challenges or barriers to adopting it in your organization.
    • Opportunities: Potential uses of the technology, especially as it advances or improves.
    • Threats: Potential negative disruptions resulting from the technology, especially as it advances or improves.

    The list of processes generated at the cycle’s initial meeting is a great source for opportunities and threats.

    Disruptive Technology Value-Readiness and SWOT Analysis Tool

    This image contains screenshots of the technology tab of the Disruptive Technology Value-Readiness and SWOT Analysis Tool.

    2.2.E Use Info-Tech’s disruptive technology shortlist analysis to visualize the tool’s outputs

    1 hour

    Disruptive Technology Value-Readiness and SWOT Analysis Tool, tab 9

    The tool’s final tab displays the results of the value-readiness analysis and the SWOT analysis in a single location.

    This image contains a screenshot from tab 9 of the Disruptive Technology Value-Readiness and SWOT Analysis Tool

    Insert the shortlist analysis report into Section 3 of your Disruptive Technology Exploitation Plan Template.

    2.2.F Select the shortlisted technologies you would like to move forward with

    1 hour

    Present your findings to the working group.

    • The Disruptive Technology Value-Readiness and SWOT Analysis Tool aggregates your inputs in an easy-to-read, consistent way.
    • Present the tool’s outputs to members of the core working group.
    • Explain the scoring and present the graphic to the group. Go over each technology’s strengths and weaknesses as well as the opportunities and threats it presents/poses to the organization.
    • Go through the proof-of-concept planning phase before striking any technologies from the list.

    This image contains a screenshot of the disruptive technology shortlist analysis from the Disruptive Technology Value-Readiness and SWOT Analysis Tool

    Info-Tech Insight

    A technology’s exceptional value and immediate usability make it the best. A technology can be promising and compelling, but it is unsuitable unless it can bring immediate and exceptional value to your organization. Don’t get caught up in the hype.

    Evaluate

    Create an Action Plan to Exploit Disruptive Technologies

    PHASE 3

    Phase 3: Evaluate

    Create an Action Plan to Exploit Disruptive Technologies

    Activities:

    Step 3.1: Create Process Maps
    Step 3.2: Develop Proof of Concept Charter

    This step involves the following participants:

    • Core working group
    • Infrastructure Management
    • Working group leader
    • CIO

    Outcomes of this step:

    • Business process maps before and after disruption
    • Proof of concept charter
    • Key performance indicators
    • Estimation of required resources

    Step 3.1

    Create Process Maps

    Activities:

    1. Creating a problem canvas by identifying stakeholders, jobs, pains, and gains
    2. Clarify the problem the proof-of-concept project will solve
    3. Identify jobs and stakeholders
    4. Outline how disruptive technology will solve the problem
    5. Map business processes
    6. Identify affected business units
    7. Outline and map the business processes likely to be disrupted
    8. Recognize how the new technology will impact business processes
    9. Make the case: Outline why the new business process is superior to the old

    This step involves the following participants:

    • Working group leader
    • CIO

    Outcomes of this step:

    • Business process maps before and after disruption

    3.1 Create an action plan to exploit disruptive technologies

    Clarify the problem in order to make the case. Fill in section 1.1 of Info-Tech’s Proof of Concept Template to clearly outline the problem each proof of concept is designed to solve.

    Establish roles and responsibilities. Use section 1.2 of the template to outline the roles and responsibilities that fall to each member of the team. Ensure that clear lines of authority are delineated and that the list of stakeholders is exhaustive: include the executives whose input will be required for project approval, all the way to the technicians on the frontline responsible for implementing it.

    Outline the solution to the problem. Demonstrate how each proof-of-concept project provides a solution to the problem outlined in section 1.1. Be sure to clarify what makes the particular technology under investigation a potential solution and record the results in section 1.3.

    This image contains a screenshot of the Proof of concept project template

    Use the Proof of Concept Project Template to track the information you gather throughout Phase 3.

    3.1.A Creating a problem canvas by identifying stakeholders, jobs, pains, and gains

    2 hours

    Instructions:

    1. On a whiteboard, draw the visual canvas supplied below.
    2. Select your issue area, and list jobs, pains, and gains in the associated sections.
    3. Record the pains, jobs, and gains in sections 1.1-1.3 of the Proof of Concept Template.

    Gains

    1. More revenue

    2. Job security

    3. ……

    Jobs

    1. Moving product

    2. Per sale value

    3. ……

    Pains

    1. Clunky website

    2. Bad site navigation

    3. ……

    Input

    • Inspiration
    • Anonymous ideas

    Output

    • List of processes

    Materials

    • Chart paper and markers
    • Pen and paper

    Participants

    • Core working group
    • Visionaries

    3.1.B Clarify the problem the proof-of-concept project will solve

    2 hours

    What is the problem?

    • Every technology is designed to solve a problem faced by somebody somewhere. For each technology that your team has decided to move forward with, identify and clearly state the problem it would solve.
    • A clear problem statement is a crucial part of a new technology’s business case. It is impossible to earn buy-in from the rest of the organization without demonstrating the necessity of a solution.
    • Perfection is impossible to achieve: during the course of their work, everyone encounters pain points. Identify those pain points to arrive at the problem that needs to be solved.

    Example:

    List of pains addressed by conversational commerce:

    • Search functions can be clunky and unresponsive.
    • Corporate websites can be difficult to navigate.
    • Customers are uncomfortable in unfamiliar internet environments.
    • Customers do not like waiting in a long queue to engage with customer service representatives when they have concerns.

    “If I were given one hour to solve a problem, I would spend 59 minutes defining the problem and one minute resolving it.”
    – Albert Einstein

    Input the results of this exercise into Section 1.1 of the Proof of Concept Template.

    3.1.C Identify jobs and stakeholders

    1 hour

    Jobs

    Job: Anything that the “customer” (the target of the solution) needs to get done but that is complicated by a pain.

    Examples:
    The job of the conversational commerce interface is to make selling products easier for the company.
    From the customer perspective, the job of the conversational interface is to make the act of purchasing a product simpler and easier.

    Stakeholders

    Stakeholder: Anyone who is impacted by the new technology and who will end up using, approving, or implementing it.

    Examples:
    The executive is responsible for changing the company’s direction and approving investment in a new sales platform.
    The IT team is responsible for implementing the new technology.
    Marketing will be responsible for selling the change to customers.
    Customers, the end users, will be the ones using the conversational commerce user interface.

    Input the results of this exercise into Section 1.2 of the Proof of Concept Template.

    Info-Tech Insight

    Process deconstruction reveals strengths and weaknesses. Promising technology should improve stakeholders’ abilities to do jobs.

    3.1.D Outline how disruptive technology will solve the problem

    1 hour

    How will the technology in question make jobs easier?

    • How will the disruptive technology you have elected to move forward with create gains for the organization?
    • First, identify the gains that are supposed to come with the project. Consider the benefits that the various stakeholders expect to derive from the jobs identified.
    • Second, make note of how the technology in question facilitates the gains you have noted. Be sure to articulate the exclusive features of the new technology that make it an improvement over the current state.

    Note: The goal of this exercise is to make the case for a particular technology. Sell it!

    Expected Gain: Increase in sales.

    Conversational Commerce’s Contribution: Customers are more likely to purchase products using interfaces they are comfortable with.

    Expected Gain: Decrease in costs.

    Conversational Commerce’s Contribution: Customers who are satisfied with the conversational interface are less likely to interact with live agents, saving labor costs.

    Input the results of this exercise into Section 1.3 of the Proof of Concept Template.

    3.1.E Map business processes

    1 hour

    Map the specific business processes the new technology will impact.

    • Disruptive technologies will impact a wide variety of business processes.
    • Map business processes to visualize what parts of your organization (departments, silos, divisions) will be impacted by the new technology, should it be adopted after the proof of concept.
    • Identify how the disruption will take place.
    • Demonstrate the value of each technology by including the results of the Disruptive Technology Value-Readiness and SWOT Analysis Tool with your process map.

    This image contains a screenshot of the Proof of concept project template

    Use the Proof of Concept Project Template to track the information you gather throughout Phase 3.

    3.1.F Identify affected business units

    30 minutes per technology

    Disruptive technology will impact business units.

    • Using the stakeholders identified earlier in the project, map each technology to the business units that will be affected.
    • Make your list exhaustive. While some technologies will have a limited impact on the business as a whole, others will have ripple effects throughout the organization.
    • Examine affected units at all scales: How will the technology impact operations at the team level? The department level? The division level?

    “The disruption is not just in the technology. Sometimes a good business model can be the disruptor.”
    – Jason Hong, Associate Professor, Carnegie Mellon

    Example:

    • Customer service teams: Conversational commerce will replace some of the duties of the customer service representative. They will have to reorganize to account for this development.
    • IT department: The IT department will be responsible for building/maintaining the conversational interface (or, more likely, they will be responsible for managing the contract with the vendor).
    • Sales analytics: New data from customers in natural language might provide a unique opportunity for the analytics team to develop new initiatives to drive sales growth.

    Input the results of this exercise into Section 2.1 of the Proof of Concept Template.

    3.1.G Outline and map the business processes likely to be disrupted

    15 minutes per technology

    Leverage the insights of the diverse working group.

    • Processes are designed to transform inputs into outputs. All business activities can be mapped into processes.
    • A process map illustrates the sequence of actions and decisions that transform an input into an output.
    • Effective mapping gives managers an “aerial” view of the company’s processes, making it easier to identify inefficiencies, reduce waste, and ultimately, streamline operations.
    • To identify business processes, have group members familiar with the affected business units identify how jobs are typically accomplished within those units.

    “To truly understand a business process, we need information from both the top-down and bottom-up points of view. Informants higher in the organizational hierarchy with a strategic focus are less likely to know process details or problems. But they might advocate and clearly articulate an end-to-end, customer-oriented philosophy that describes the process in an idealized form. Conversely, the salespeople, customer service representatives, order processors, shipping clerks, and others who actually carry out the processes will be experts about the processes, their associated documents, and problems or exception cases they encounter.”
    – Robert J. Glushko, Professor at UC Berkeley and Tim McGrath, Business Consultant

    Info-Tech Insight

    Opinions gathered from a group that reflect the process in question are far more likely to align with your organization’s reality. If you have any questions about a particular process, do not be afraid to go outside of the working group to ask someone who might know.

    3.1.G Outline and map the business processes likely to be disrupted (continued)

    15 minutes per technology

    Create a simple diagram of identified processes.

    • Use different shapes to identify different points in the process.
    • Rectangles represent actions, diamonds represent decisions.
    • On a whiteboard, map out the actions and decisions that take place to transform an input into an output.
    • Input the result into section 2.2 of the Proof of Concept Template.

    This image contains a screenshot of the Software Service Cross-Function Process tab from Edraw Visualization Solutions.

    Source: Edraw Visualization Solutions

    Example: simplified process map

    1. User: visits company website
    2. User: engages search function or browses links
    3. User: selects and purchases product from a menu
    4. Company: ships product to customer

    3.1.H Recognize how the new technology will impact business processes

    15 minutes per technology

    Using the information gleaned from the previous activities, develop a new process map that takes the new technology into account.

    Identify the new actions or decisions that the new technology will affect.

    User: visits company website; User: engages conversational; commerce platform; User: engages search function or browses links; User: makes a natural language query; User: selects and purchases product from a menu</p data-verified=

    User: selects and purchases product from a menu; Company: ships product to customer; Company: ships product to customer">

    Info-Tech Insight

    It’s ok to fail! The only way to know you’re getting close to the “knee of curve" is from multiple failed PoC tests. The more PoC options you have, the more likely it will be that you will have two to three successful results.

    3.1.I Make the case: Outline why the new business process is superior to the old

    15 minutes per technology

    Articulate the main benefits of the new process.

    • Using the revised process map, make the case for each new action.
    • Questions to consider: How does the new technology relieve end-user/customer pains? How does the new technology contribute to the streamlining of the business process? Who will benefit from the new action? What are the implications of those benefits?
    • Record the results of this exercise in section 2.4 of the Proof of Concept Template.

    This image contains an example of an outline comparing the benefits of new and the old business processes.

    Info-Tech Insight

    If you cannot articulate how a new technology will benefit a business process, reconsider moving forward with the proof-of-concept project.

    Phase 3: Evaluate

    Create an Action Plan to Exploit Disruptive Technologies

    Activities:

    Step 3.1: Create Process Maps
    Step 3.2: Develop Proof of Concept Charter

    Develop Proof of Concept Charter

    This step involves the following participants:

    • Core working group
    • Infrastructure Management
    • Working group leader
    • CIO

    Outcomes of this step:

    • Business process maps before and after disruption
    • Proof of concept charter
    • Key performance indicators
    • Estimation of required resources

    Step 3.2

    Develop Proof of Concept Charter

    Activities:

    1. Use SMART success metrics to define your objectives
    2. Develop key performance indicators (KPIs)
    3. Identify key success factors for the project
    4. Outline the project’s scope
    5. Identify the structure of the team responsible for the proof-of-concept project
    6. Estimate the resources required by the project
    7. Be aware of common IT project concerns
    8. Communicate your working group’s findings and successes to a wide audience
    9. Hand off the completed proof-of-concept project plan
    10. Disruption is constant: Repeat the evaluation process regularly to protect the business

    This step involves the following participants:

    • Working group leader
    • CIO

    Outcomes of this step:

    • Proof of concept charter
    • Key performance indicators
    • Estimation of required resources

    3.2 Develop a proof of concept charter

    Keep your proof of concept on track by defining five key dimensions.

    1. Objective: Giving an overview of the planned proof of concept will help to focus and clarify the rest of this section. What must the proof of concept achieve? Objectives should be: specific, measurable, attainable, relevant, and time bound. Outline and track key performance indicators.
    2. Key Success Factors: These are conditions that will positively impact the proof of concept’s success.
    3. Scope: High-level statement of scope. More specifically, state what is in scope and what is out of scope.
    4. Project Team: Identify the team’s structure, e.g. sponsors, subject-matter experts.
    5. Resource Estimation: Identify what resources (time, materials, space, tools, expertise, etc.) will be needed to build and socialize your prototype. How will they be secured?

    Input the results of this exercise into Section 3.0 of the Proof of Concept Template.

    3.2.A Use SMART success metrics to define your objectives

    Specific

    Measurable

    Actionable

    Realistic

    Time Bound

    Make sure the objective is clear and detailed.

    Objectives are measurable if there are specific metrics assigned to measure success. Metrics should be objective.

    Objectives become actionable when specific initiatives designed to achieve the objective are identified.

    Objectives must be achievable given your current resources or known available resources.

    An objective without a timeline can be put off indefinitely. Furthermore, measuring success is challenging without a timeline.

    Who, what, where, why?

    How will you measure the extent to which the goal is met?

    What is the action-oriented verb?

    Is this within my capabilities?

    By when: deadline, frequency?

    Examples:

    1. Increase in sales by $40,000 per month by the end of next quarter.
    2. Immediate increase in web traffic by 600 unique page views per day.
    3. Number of pilots approved per year.
    4. Number of successfully deployed solutions per year.

    Input the results of this exercise into Section 3.0 of the Proof of Concept Template.

    3.2.B Develop key performance indicators (KPIs)

    30 minutes per technology

    Key performance indicators allow for rigorous analysis, which generates insight into utilization by platform and consumption by business activity.

    • Use the process improvements identified in step 3.1 to brainstorm metrics that indicate when process improvement is actually taking place.
    • Have members of the group pitch KPIs; the facilitator should record each suggestion on a whiteboard.
    • Make sure to have everyone justify the inclusion of each metric: How does it relate to the improvement that the proof of concept project is intended to drive? How does it relate to the overall goals of the business?
    • Include a list of KPIs, along with a description and a target (ensuring that it aligns with SMART metrics) in section 3.1 of the Proof of Concept Template.

    “An estimated 70% of performance measurement systems fail after implementation. Carefully select your KPIs and avoid this trap!”
    Source: Collins et al. 2016

    Key Performance Indicator Description Target

    Result

    Conversion rate What percentage of customers who visit the site/open the conversational interface continue on to make a purchase? 40%
    Average order value

    How much does each customer spend per visit to the website?

    $212
    Repeat customer rate What percentage of customers have made more than one purchase over time? 65%
    Lifetime customer value Over the course of their interaction with the company, what is the typical value each customer brings? $1566

    Input the results of this exercise into Section 3.1 of the Proof of Concept Template.

    3.2.C Identify key success factors for the project

    30 minutes per technology

    Effective project management involves optimizing four key success factors (Clarke, 1999)

    • Communication: Communicate the expected changes to stakeholders, making sure that everyone who needs to know does know. Example: Make sure customer service representatives know their duties will be impacted by the conversational UI well before the proof-of-concept project begins.
    • Clarity: All involved in the project should be apprised of what the project is intended to accomplish and what the project is not intended to accomplish. Example: The conversational commerce project is not intended to be rolled out to the entire customer base all at once; it is not intended to disrupt normal online sales.
    • Compartmentalization: The working group should suggest some ways that the project can be broken down to facilitate its effective implementation. Example: Sales provides details of customers who might be amenable to a trial, IT secures a vendor, customer service writes a script.
    • Flexibility: The working group’s final output should not be treated as gospel. Ensure that the document can be altered to account for unexpected events. Example: The conversational commerce platform might drive sales of a particular product more than others, necessitating adjustments at the warehouse and shipping level.

    Input the results of this exercise into Section 3.0 of the Proof of Concept Template.

    3.2.D Outline the project’s scope

    10 minutes per technology

    Create a high-level outline of the project’s scope.

    • Questions to consider: Broadly speaking, what are the project’s goals? What is the desired future state? Where in the company will the project be rolled out? What are some of the company’s goals that the project is not designed to cover?
    • Be sure to avoid scope creep! Remember: The goal of the proof-of-concept project is to produce a minimum case for viability in a carefully defined area. Reserve a detailed accounting of costs and benefits for the post-proof-of-concept stage.
    • Example: The conversational user interface will only be rolled out in an e-commerce setting. Other business units (HR, for example) are beyond the scope of this particular project.

    “Although scope creep is not the only nemesis a project can have, it does tend to have the farthest reach. Without a properly defined project and/or allowing numerous changes along the way, a project can easily go over budget, miss the deadline, and wreak havoc on project success.”
    – University Alliance, Villanova University

    Input the results of this exercise into Section 3.0 of the Proof of Concept Template.

    3.2.E Identify the structure of the team responsible for the proof-of-concept project

    10 minutes per technology

    Brainstorm who will be involved in project implementation.

    • Refer back to the list of stakeholders identified in 3.1.a. Which stakeholders should be involved in implementing the proof-of-concept plan?
    • What business units do they represent?
    • Who should be accountable for the project? At a high level, sketch the roles of each of the participants. Who will be responsible for doing the work? Who will approve it? Who needs to be informed at every stage? Who are the company’s internal subject matter experts?

    Example

    Name/Title Role
    IT Manager Negotiate the contract for the software with vendor
    CMO Promote the conversational interface to customers

    Input the results of this exercise into Section 3.0 of the Proof of Concept Template.

    3.2.F Estimate the resources required by the project

    10 minutes per technology

    Time and Money

    • Recall: Costs can be operational, capital, or opportunity.
    • Revisit the Disruptive Technology Value-Readiness and SWOT Analysis Tool. Record the capital and operational expenses expected to be associated with each technology, and add detail where possible (use exact figures from particular vendors instead of percentages).
    • Write the names and titles of each expected participant in the project on a whiteboard. Next to each name, write the number of hours they are expected to devote to the project and include a rough estimate of the cost of their participation to the company. Use full-time employee equivalent (FTE measures) as a base.
    • Outline how other necessary resources (space, tools, expertise, etc.) will be secured.

    Example: Conversational Commerce

    • OpEx: $149/month + 2.9¢/transaction* (2,000 estimated transactions)
    • CapEx: $0!
    • IT Manager: 5 hours at $100/hour
    • IT Technician: 40 hours at $45/hour
    • CMO: 1 hour at $300/hour
    • Customer Service Representative: 10 hours at $35/hour
    • *Estimated total cost for a one-month proof-of-concept project: $3,157

    *This number is a sample taken from the vendor Rhombus

    Input the results of this exercise into Section 3.0 of the Proof of Concept Template.

    3.2.G Be aware of common IT project concerns

    Of projects that did not meet business expectations or were cancelled, how significant were the following issues?

    A bar graph is depicted, comparing small, medium, and large businesses for the following datasets: Over budget; Project failed to be delivered on time; Breach of scope; Low quality; Failed to deliver expected benefit or value

    This survey data did not specifically address innovation projects.

    • Disruptive technology projects will be under increased scrutiny in comparison to other projects.
    • Be sure to meet deadlines and stay within budget.
    • Be cognizant that your projects can go out of scope, and there will be projects that may have to be cancelled due to low quality. Remember: Even a failed test is a learning opportunity!

    Info-Tech’s CIO-CEO Alignment Survey, N=225

    Organization size was determined by the number of IT employees within the organization

    Small = 10 or fewer IT staff, medium = 11 to 25 IT staff, and large/enterprise = 26 or greater IT staff

    3.2.H Communicate your working group’s findings and successes to a wide audience

    Advertise the group’s successes and help prevent airline magazine syndrome from occurring.

    • Share your group’s results internally:
      • Run your own analysis by senior management and then share it across the organization.
      • Maintain a list of technologies that the working group has analyzed and solicit feedback from the wider organization.
      • Post summaries of the technologies in a publicly available repository. The C-suite may not read it right away, but it will be easy to provide when they ask.
      • If senior management has declined to proceed with a certain technology, avoid wasting time and resources on it. However, include notes about why the technology was rejected.
    • These postings will also act as an advertisement for the group. Use the garnered interest to attract visionaries for the next cycle.
    • These postings will help to reiterate the innovative value of the IT department and help bring you to the decision-making table.

    “Some CIOs will have to battle the bias that they belong in the back office and shouldn’t be included in product architecture planning. CIOs must ‘sell’ IT’s strength in information architecture.”
    – Chris Curran, Chief Technologist, PwC (Curran, 2014)

    Info-Tech Insight

    Cast a wide net. By sharing your results with as many people as possible within your organization, you’ll not only attract more attention to your working group, but you will also get more feedback and ideas.

    3.2.I Hand off the completed proof-of-concept project plan

    The proof of concept template is filled out – now what?

    • The core working group is responsible for producing a vision of the future and outlining new technology’s disruptive potential. The actual implementation of the proof of concept (purchasing the hardware, negotiating the SLA with the vendor) is beyond the working group’s responsibilities.
    • If the proof of concept goes ahead, the facilitator should block some time to evaluate the completed project against the key performance indicators identified in the initial plan.
    • A cure for airline magazine syndrome: Be prepared when executives ask about new technology. Present them with the results of the shortlist analysis and the proof-of-concept plan. A clear accounting of the value, readiness, strengths, weaknesses, opportunities, and threats posed by each technology, along with its impact on business processes, is an invaluable weapon against poor technology choices.

    Use section 3.2.b to identify the decision-making stakeholder who has the most to gain from a successful proof-of-concept project. Self-interest is a powerful motivator – the project is more likely to succeed in the hands of a passionate champion.

    Info-Tech Insight

    Set a date for the first meeting of the new iteration of the disruptive technology working group before the last meeting is done. Don’t risk pushing it back indefinitely.

    3.2.J Hand off the completed proof-of-concept project plan

    Record the results of the proof of concept. Keep track of what worked and what didn’t.

    Repeat the process regularly.

    • Finalize the proof of concept template, but don’t stop there: Keep your ear to the ground; follow tech developments using the sources identified in step 1.2.
    • Continue expanding the potential longlist with independent research: Be prepared to expand your longlist. Remember, the more technologies you have on the longlist, the more potential airline magazine syndrome cures you have access to.
    • Have the results of the previous session’s proof of concept plan on hand: At the start of each new iteration, conduct a review. What technologies were successful beyond the proof of concept phase? Which parts of the process worked? Which parts did not? How could they be improved?

    Info-Tech Insight

    The key is in anticipation. This is not a one-and-done exercise. Technology innovation operates at a faster pace than ever before, well below the Moores Law "18 month" timeline as an example. Success is in making EDIT a repeatable process.

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    Research contributors and experts

    Nitin Babel

    Nitin Babel, Co-Founder, niki.ai

    Nitin Babel, MSc, co-created conversational commerce platform niki.ai in early 2015. Since then, the technology has been featured on the front page of the Economic Times, and has secured the backing of Ratan Tata, former chairman of the Tata Group, one of the largest companies in the world.

    Mark Hubbard

    Mark Hubbard, Senior Vice President, FirstOnSite

    Mark is the SVP for Information Technology in Canada with FirstOnSite, a full service disaster recovery and property restoration company. Mark has over 25 years of technology leadership guiding global organizations through the development of strategic and tactical plans to strengthen their technology platforms and implement business aligned technology strategies.

    Chris Green

    Chris Green, Enterprise Architect, Boston Private
    Chris is an IT architect with over 15 years’ experience designing, building, and implementing solutions. He is a results-driven leader and contributor, skilled in a broad set of methods, tools, and platforms. He is experienced with mobile, web, enterprise application integration, business process, and data design.

    Andrew Kope

    Andrew Kope, Head of Data Analytics
    Big Blue Bubble
    Andrew Kope, MSc, oversees a team that develops and maintains a user acquisition tracking solution and a real-time metrics dashboard. He also provides actionable recommendations to the executive leadership of Big Blue Bubble – one of Canada’s largest independent mobile game development studios.

    Jason Hong

    Jason Hong, Associate Professor, School of Computer Science, Human-Computer Interaction Institute, Carnegie Mellon University

    Jason Hong is a member of the faculty at Carnegie Mellon’s School of Computer Science. His research focus lies at the intersection of human-computer interaction, privacy and security, and systems. He is a New America National Cyber Security Fellow (2015-2017) and is widely published in academic and industry journals.

    Tim Lalonde

    Tim Lalonde, Vice President, Mid-Range

    Tim Lalonde is the VP of Technical Operations at Mid-Range. He works with leading-edge companies to be more competitive and effective in their industries. He specializes in developing business roadmaps leveraging technology that create and support change from within — with a focus on business process re-engineering, architecture and design, business case development and problem-solving. With over 30 years of experience in IT, Tim’s guiding principle remains simple: See a problem, fix a problem.

    Jon Mavor

    Jon Mavor, Co-Founder and CTO, Envelop VR
    Jon Mavor is a programmer and entrepreneur, whose past work includes writing the graphics engine for the PC game Total Annihilation. As Chief Technology Officer of Envelop VR, a virtual reality start-up focused on software for the enterprise, Jon has overseen the launch of Envelop for Windows’s first public beta.

    Dan Pitt

    Dan Pitt, President, Palo Alto Innovation Advisors
    Dan Pitt is a network architect who has extensive experience in both the academy and industry. Over the course of his career, Dan has served as Executive Director of the Open Networking Foundation, Dean of Engineering at Santa Clara University, Vice President of Technology and Academic Partnerships at Nortel, Vice President of the Architecture Lab at Bay Networks, and, currently, as President of Palo Alto Innovation Advisors, where he advises and serves as an executive for technology start-ups in the Palo Alto area and around the world.

    Courtney Smith

    Courtney Smith, Co-Founder, Executive Creative Director
    PureMatter

    Courtney Smith is an accomplished creative strategist, storyteller, writer, and designer. Under her leadership, PureMatter has earned hundreds of creative awards and been featured in the PRINT International Design Annual. Courtney has juried over 30 creative competitions, including Creativity International. She is an invited member of the Academy of Interactive and Visual Arts.

    Emmanuel Tsekleves

    Emmanuel Tsekleves, Senior Lecturer in Design Interactions, University of Lancaster
    Dr. Emmanuel Tsekleves is a senior lecturer and writer based out of the United Kingdom. Emmanuel designs interactions between people, places, and products by forging creative design methods along with digital technology. His design-led research in the areas of health, ageing, well-being, and defence has generated public interest and attracted media attention by the national press, such as the Daily Mail, Daily Mirror, The Times, the Daily Mail, Discovery News, and several other international online media outlets.

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    Determine Your Zero Trust Readiness

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    • member rating overall impact: 9.8/10 Overall Impact
    • member rating average dollars saved: $24,574 Average $ Saved
    • member rating average days saved: 12 Average Days Saved
    • Parent Category Name: Security Strategy & Budgeting
    • Parent Category Link: /security-strategy-and-budgeting

    CISOs pushing for zero trust as their security strategy face several challenges including:

    • Understanding and clarifying the benefits of zero trust for the organization.
    • The inability to verify all business operations are maintaining security best practices.
    • Convincing business units to add more security controls that go against the grain of reducing friction in workflows while still demonstrating these controls support the business.

    Our Advice

    Critical Insight

    • Zero trust must benefit the business and security. Because the road to zero trust is an iterative process, IT security will need to constantly determine how different areas of zero trust will affect core business processes.
    • Zero trust reduces reliance on perimeter security. Zero trust is a strategy that solves how to move beyond the reliance on perimeter security and move controls to where the user accesses resources.
    • Not everyone can achieve zero trust, but everyone can adopt it. Zero trust will be different for every organization and may not be applicable in every control area. This means that zero trust is not a one-size-fits-all approach to IT security. Zero trust is the goal, but some organizations can only get so close to the ideal.

    Impact and Result

    Zero trust is a journey that uses multiple capabilities and requires multiple parties to contribute to an organization’s security. Use Info-Tech’s approach to:

    • Understand zero trust as a strategic platform for building your security roadmap.
    • Assess your current state and determine the benefits of adopting zero trust to help plan your roadmap.
    • Separate vendors from the hype surrounding zero trust to adopt a vendor-agnostic approach to your zero trust planning.

    Determine Your Zero Trust Readiness Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should determine your zero trust readiness, review Info-Tech’s methodology, and understand the ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Understand zero trust

    Recognize the zero trust ideal and understand the different zero trust schools of thought.

    2. Assess your zero trust readiness

    Assess and determine the benefits of zero trust and identify and evaluate vendors in the zero trust market.

    • Zero Trust Security Benefit Assessment Tool
    [infographic]

    Analyze Your Service Desk Ticket Data

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    • Parent Category Name: Service Desk
    • Parent Category Link: /service-desk
    • Leverage your service desk ticket data to gain insights for your service desk strategy.

    Our Advice

    Critical Insight

    • Properly analyzing ticket data is challenging for the following reasons:
      • Poor ticket hygiene and unclear ticket handling means the data is often inaccurate or incomplete.
      • Service desk personnel are not sure where to start with analysis.
      • Too many metrics are tracked to parse actionable data from the noise.
    • Ticket data won’t give you a silver bullet, but it can help point you in the right direction.

    Impact and Result

    • Create an iterative framework for tracking metrics, keeping data clean, and actioning your data on day-to-day and month-to-month timelines.

    Analyze Your Service Desk Ticket Data Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should analyze your service desk ticket data, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Import your ticket data

    Enter your data into our tool. Compare your own ITSM ticket fields to improve ticket data moving forward.

    • Service Desk Ticket Analysis Tool

    2. Analyze your ticket data

    Use the ticket analysis tool as a guide to build your own operational dashboards to measure metrics over time. Gain actionable insights from your data.

    • Ticket Analysis Report

    3. Action your ticket data

    Use the data to communicate your findings to the business and leadership using the Ticket Analysis Report.

    [infographic]

    Further reading

    INFO-TECH RESEARCH GROUP

    Analyze Your Service Desk Ticket Data

    Take a data-driven approach to service desk optimization.

    EXECUTIVE BRIEF

    Analyst Perspective

    Photo of Benedict Chang, Research Analyst, Infrastructure & Operations, Info-Tech Research Group

    Benedict Chang
    Research Analyst, Infrastructure & Operations
    Info-Tech Research Group

    Photo of Ken Weston ITIL MP, PMP, Cert.APM, SMC, Research Director, Infrastructure & Operations, Info-Tech Research Group

    Ken Weston ITIL MP, PMP, Cert.APM, SMC
    Research Director, Infrastructure & Operations
    Info-Tech Research Group

    The perfect time to start analyzing your ticket data is now

    Service desks improve their services by leveraging ticket data to inform their actions. However, many organizations don’t know where to start. It’s tempting to wait for perfect data, but there’s a lot of value in analyzing your ticket data as it exists today.

    Start small. Track key tension metrics based on the out-of-the-box functionality in your tool. Review the metrics regularly to stay on track.

    By reviewing your ticket data, you’re going to get better organically. You’re going to learn about the state of your environment, the health of your processes, and the quality of your services. Regularly analyze your data to drive improvements.

    Make ticket analysis a weekly habit. Every week, you should be evaluating how the past week went. Every month, you should be looking for patterns and trends.

    Executive Summary

    Your Situation

    Leverage your service desk ticket data to gain insights for improving your operations:

    1. Use a data-based approach to allocate service desk resources.
    2. Design appropriate SLOs and SLAs to better service end users.
    3. Gain efficiencies for your shift-left strategy.
    4. Communicate the current and future value of the service desk to the business.

    Common Obstacles

    Properly analyzing ticket data is challenging for the following reasons:

    • Poor ticket hygiene and unclear ticket handling guidelines can lead to untrustworthy results.
    • Undocumented tickets from various intake channels prevents you from seeing the whole picture.
    • Service desk personnel are not sure where to start with analysis and are too busy to find time.
    • Too many metrics are tracked to parse actionable insights from the noise.

    Info-Tech’s Approach

    Info-Tech’s approach to improvement:

    • To reduce the noise, standardize your ticket data in a format that will ease analysis.
    • Start with common analyses using the cleaned data set.
    • Identify action items based on your ticket data.

    Analyze your ticket data to help continually improve your service desk.

    Slow down. Give yourself time.

    Give yourself time to observe the new metrics and draw enough insights to make recommendations for improvement. Then, execute on those recommendations. Slow and steady improvement of the service desk only adds business value and will have a positive impact on customer satisfaction.

    Your challenge

    This research is designed to help service desk managers analyze their ticket data

    Analyzing ticket data involves:

    • Collecting ticket data and keeping it clean. Based on the metrics you’re analyzing, define ticket expectations and keep the data up to date.
    • Showing the value of the service desk. SLAs are meaningless if they are not met consistently. The prerequisite to implementing proper SLAs is fully understanding the workload of the service desk.
    • Understanding – and improving – the user experience. You cannot improve the user experience without meaningful metrics that allow you to understand the user experience. Different user groups will have different needs and different expectations of the level of service. Your metrics should reflect those needs and expectations.

    36% of organizations are prioritizing ticket handling in IT for 2021 (Source: SDI, 2021)

    12% of organizations are focusing directly on service desk improvement (Source: SDI, 2021)

    Common obstacles

    Many organizations face these barriers to analyzing their ticket data:

    • Finding time to properly analyze ticket data is a challenge. Not knowing where to start can lead to not analyzing the proper data. Service desks end up either tracking too much data or not tracking the proper metrics.
    • Data, even if clean, can be housed in various tools and databases. It’s difficult to aggregate data if the data is stored throughout various tools. Comparisons may also be difficult if the data sets aren’t consistent.
    • Shifting left to move tickets toward self-service is difficult when there is no visibility into which tickets should be shifted left.

    What your peers are saying about why they can’t start analyzing their ticket data:

    • “My technicians do not consistently update and close tickets.”
    • “My ITSM doesn’t have the capabilities I need to make informed decisions on shifting tickets left.”
    • “My tickets are always missing data”
    • “I’m constantly firefighting. I have no time for ticket data analysis.”
    • “I have no idea where to start with the amount of data I have.”
    (Source: Info-Tech survey, 2021; N=20.)

    Common obstacles that prevent effective ticket analysis

    We asked IT service desk managers and teams about their biggest hurdles

    Missing or Inaccurate Information
    • Lack of information in the ticket
    • Categories are too general/specific to draw insights
    • Poor ticket hygiene
    Missing Updates
    • Tickets aren’t updated while being resolved
    Correlating Tickets to Identify Trends
    • Not sure where to start with all the data at hand
    No Time
    • No time to figure out the tool or analyze the data properly
    Ineffective Categorization Schemes
    • Reduces the power of ticket data
    Tool Limitations
    • Can’t be easily customized
    • Too customized to be effective
    • Desired dashboards unavailable
    (Source: Info-Tech survey, 2021; N=20)

    Info-Tech’s approach

    Repeat this analysis every business cycle:

    • Gather Your Data
      Collect your ticket data OR start measuring the right metrics.
    • Extract & Analyze
      Organize and visualize your data to extract insights
    • Action the Results
      Implement low-effort improvements and celebrate quick successes.
    • Implement Larger Changes
      Reference your ticket data while implementing process, tooling, and other changes.
    • Communicate the Results
      Use your data to show the value of your effort.

    Measure the value of this blueprint

    Track these metrics as you improve

    Use the data to tell you which aspects of IT need to be shifted left and which need to be automated

    Your data will show you where you can improve.

    As you act on your data, you should see:

    • Lower costs per ticket
    • Decreased average time to resolve
    • Increased end-user satisfaction
    • Fewer tickets escalated beyond Tier 1

    An illustration of the 'Shift Left Strategy' using three line graphs arranged in a table with the same axes but representing different metrics. The header row is 'Metrics,' then values of the x-axes are 'Auto-Fix,' 'User,' 'Tier 1,' 'Tier2/Tier3,' and 'Vendor.' Under 'Metrics' we see 'Cost,' 'Time,' and 'Satisfaction.' The 'Cost' graph begins 'Low' at 'Auto-Fix' and gradually moves to 'High' at 'Vendor.' The 'Time' graph begins 'Low' at 'Auto-Fix' and gradually moves to 'High' at 'Vendor.' The 'Satisfaction' graph begins 'High' at 'Auto-Fix' and gradually moves to 'Low' at 'Vendor.' Below is an arrow directing us away from the 'Vendor' option and toward the 'Auto-Fix' option, 'Shift Ticket Resolution Left.'

    See Info-Tech’s blueprint Optimize the Service Desk With a Shift-Left Strategy.

    Info-Tech’s methodology for analyzing service desk tickets

    1. Import Your Ticket Data 2. Analyze Your Ticket Data 3. Communicate Your Insights
    Phase Steps
    1. Import Your Ticket Data
    1. Analyze High-Level Ticket Data
    2. Analyze Incidents, Service Requests, and Ticket Categories
    1. Build Recommendations
    2. Action and Communicate Your Ticket Data
    Phase Outcomes Enter your data into our tool. Compare your own ITSM ticket fields to improve ticket data moving forward. Use the Service Desk Ticket Analysis Tool as a guide to build your own operational dashboards to measure metrics over time. Gain actionable insights from your data. Use the data to communicate your findings to the business and leadership using the Ticket Analysis Report.

    Insight summary

    Slow down. Give yourself time.

    Give yourself time to observe the new metrics and draw enough insights to make recommendations for improvement. Then, execute on those recommendations. Slow and steady improvement of the service desk only adds business value and will have a positive impact on customer satisfaction.

    Iterate on what to track rather than trying to get it right the first time.

    Tracking the right data in your ticket can be challenging if you don’t know what you’re looking for. Start with standardized fields and iterate on your data analysis to figure out your gaps and needs.

    If you don’t know where to go, ticket data can point you in the right direction.

    If you have service desk challenges, you will need to allocate time to process improvement. However, prioritizing your initiatives is easier if you have the ticket data to point you in the right direction.

    Start with data from one business cycle.

    Service desks don’t need three years’ worth of data. Focus on gathering data for one business cycle (e.g. three months). That will give you enough information to start generating value.

    Let the data do the talking.

    Leverage the data to drive organizational and process change in your organization by tracking meaningful metrics. Choose those metrics using business-aligned goals.

    Paint the whole picture.

    Single metrics in isolation, even if measured over time, may not tell the whole story. Make sure you design tension metrics where necessary to get a holistic view of your service desk.

    Blueprint deliverables

    This blueprint’s key deliverable is a ticket analysis tool. Many of the activities throughout this blueprint will direct you to complete and interpret this tool. The other main deliverable is a stakeholder presentation template to help you document the outcomes of the project.
    Service Desk Ticket Analysis Tool Ticket Analysis Report
    Use this tool to identify trends and patterns in your ticket data to action improvement initiatives.

    Sample of the Service Desk Ticket Analysis Tool blueprint deliverable.

    Use this template to document the justification for addressing service desk improvement, the results of your analysis, and your next steps.

    Sample of the Ticket Analysis Report blueprint deliverable.

    Blueprint benefits

    IT Benefits

    • Discover and implement the proper metrics to improve your service desk
    • Use a data-based approach to improve your customer service and operational goals
    • Increase visibility with the business and other IT departments using a structured presentation

    Business Benefits

    • Quicker resolutions to incidents and service requests
    • Better expectations for the service desk and IT
    • Better visibility into the current state, challenges, and goals of the service desk
    • More effective support when contacting the service desk

    Info-Tech offers various levels of support to best suit your needs

    DIY Toolkit

    Guided Implementation

    Workshop

    Consulting

    "Our team has already made this critical project a priority, and we have the time and capability, but some guidance along the way would be helpful." "Our team knows that we need to fix a process, but we need assistance to determine where to focus. Some check-ins along the way would help keep us on track." "We need to hit the ground running and get this project kicked off immediately. Our team has the ability to take this over once we get a framework and strategy in place." "Our team does not have the time or the knowledge to take this project on. We need assistance through the entirety of this project."

    Diagnostics and consistent frameworks used throughout all four options

    Guided Implementation

    A Guided Implementation (GI) is a series of calls with an Info-Tech analyst to help implement our best practices in your organization.

    A typical GI is 3-4 calls over the course of 2-3 months.

    What does a typical GI on this topic look like?

      Phase 1

    • Call #1: Scope requirements, objectives, and your specific challenges. Enter your data into the tool.
    • Phase 2

    • Call #2: Assess the current state across the different dashboards.
    • Phase 3

    • Call #3: Identify improvements and insights to include in the communication report.
    • Call #4: Review the service desk ticket analysis report.

    PHASE 1

    Import Your Ticket Data

    This phase will walk you through the following activities:

    • 1.1.1 Define your objectives for analyzing ticket data
    • 1.1.2 Identify success metrics
    • 1.1.3 Import your ticket data into the tool
    • 1.1.4 Update your ticket fields for future analysis

    This phase involves the following participants:

    • Service Desk Manager
    • ITSM Manager
    • Service Desk Technician

    1.1.1 Define your objectives for analyzing ticket data

    Input: Understanding of current service desk process and ticket routing

    Output: Defined objectives for the project

    Materials: Whiteboard/flip charts, Ticket Analysis Report

    Participants: Service Desk Staff, Service Desk Manager, IT Director, CIO

    Use the discussion questions below as a guide
    1. Identify your main objective for analyzing ticket data. Use these three sample objectives as a starting point:
      • Demonstrate value to the business by improving customer service.
      • Improve service desk operations.
      • Reduce the number of recurring incidents.
    2. Answer the following questions as a group:
      • What challenges do you have getting accurate data for this objective?
      • What data is missing for supporting this objective?
      • What kind of issues must be solved for us to make progress on achieving this objective?
      • What decisions are held up from a lack of data?
      • How can better ticket data help us to more effectively manage our services and operations?

    Document in the Ticket Analysis Report.

    1.1.2 Identify success metrics

    Select metrics that will track your progress on meeting the objective identified in Activity 1.1.1.

    Input: Understanding of current service desk process and ticket routing

    Output: Defined objectives for the project

    Materials: Whiteboard/flip charts, Ticket Analysis Report

    Participants: Service Desk Manager, IT Director, CIO

    Use these sample metrics as a starting point:
    Demonstrate value to the business by improving customer service
    Ticket trends by category by month # tickets by business department % SLAs met by IT teams
    Average customer satisfaction rating % incident tickets closed in one day Service request SLAs met by % Annual IT satisfaction survey result
    Improve service desk operations
    Incident tickets assigned, sorted by age and priority Scheduled requests for today and tomorrow Knowledgebase articles due for renewal this month Top 5-10 tickets for the quarter
    Unassigned tickets by age # incident tickets assigned by tech Open tickets by category Backlog summary by age
    Reducing the number of recurring incidents
    # incidents by category and resolution code Number of problem tickets opened and resolved Correlation of ticket volume trends to events Reduction of volume of recurring tickets
    Use of knowledgebase by users Use of self-service for ticket creation Use of service catalog Use of automated features (e.g. password resets)
    Average call hold time % calls abandoned Average resolution time Number of tickets reopened

    Document in the Ticket Analysis Report.

    Inefficient ticket-handling processes lead to SLA breaches and unplanned downtime

    Analyze the ticket data to catch mismanaged or lost tickets that lead to unnecessary escalations and impact business profitability

    • Ticket Category – Are your tickets categorized by type of asset? By service?
    • Average Ticket Times – How long does it take to resolve or fulfill tickets?
    • Ticket Priority – What is the impact and urgency of the ticket?
    • SLA/OLA Violations – Did we meet our SLA objectives? If not, why?
    • Ticket Channel – How was the issue reported or ticket received?
    • Response and Fulfillment – Did we complete first contact resolution? How many times was it transferred?
    • Associated Tasks and Tickets – Is this incident associated with any other tasks like change tickets or problem tickets?

    Encourage proper ticket-handling procedures to enable data quality

    Ensure everyone understands the expectations and the value created from having ticket data that follows these expectations

    • Create and update tickets, but not at the expense of good customer service. Agents can start the ticket but shouldn’t spend five minutes creating the ticket when they should be troubleshooting the problem.
    • Update the ticket when the issue is resolved or needs to be escalated. If agents are escalating, they should make sure all relevant information is passed along within the ticket to the next technician.
    • Update user of ETA if issue cannot be resolved quickly.
    • Ticket templates for common incidents can lead to fast creation, data input, and categorizations. Templates can reduce the time it takes to create tickets from two minutes to 30 seconds.
    • Update categories to reflect the actual issue and resolution.
    • Reference or link to the knowledgebase article as the documented steps taken to resolve the incident.
    • Validate with the client that the incident is resolved; automate this process with ticket closure after a certain time.
    • Close or resolve the ticket on time.

    Info-Tech Insight

    Ticket handling ensures clean handovers, whether it is to higher tiers or back to the customer. When filling the ticket out with information intended for another party, ensure the information is written for their benefit and from their point of view.

    Service Desk Ticket Analysis Tool overview

    The Service Desk Ticket Analysis Tool will help you standardize your ticket data in a meaningful format that will allow you to apply common analyses to identify the actions you need to take to improve service desk operations

    TABS 1 & 2
    INSTRUCTIONS & DATA ENTRY
    TAB 3 : TICKET SUMMARY
    TICKET SUMMARY DASHBOARDS
    TABS 4 to 8: DASHBOARDS
    INCIDENT SERVICE REQUEST CATEGORY
    Sample of the Service Desk Ticket Analysis Tool, tabs 1 & 2.
    Input at least three months of your exported ticket data into the corresponding columns in the tool to feed into the common analysis graphs in the other tabs.
    Sample of the Service Desk Ticket Analysis Tool, tab 3.
    This tab contains multiple dashboards analyzing how tickets come in, who requests them, who resolves them, and how long it takes to resolve them.
    Sample of the Service Desk Ticket Analysis Tool, tabs 4 to 8.
    These tabs each have dashboards outlining analysis on incidents and service requests. The category tab will allow you to dive deeper on commonly reported issues.

    1.1.3 Import your data into our Service Desk Ticket Analysis Tool

    You can still leverage your current data, but use this opportunity to improve your service desk ticket fields down the line

    Input: ITSM data log

    Output: Populated Service Desk Ticket Data Analysis Tool

    Materials: Whiteboard/flip charts, Service Desk Ticket Analysis Tool

    Participants: Service Desk Manager, Service Desk Technicians

    Start here:

    • Extract your ticket data from your ITSM tool in an Excel or text format.
    • Look at the fields on the data entry tab of the Service Desk Ticket Analysis Tool.
    • Fill the fields with your ticket data by copying and pasting relevant sections. It is okay if you don’t have all the fields, but take note of the fields you are missing.
    • With the list of the fields you are missing, run through the following activity to decide if you will need to adopt or add fields to your own service desk ticket tool.
    Fields Captured
    Ticket Number Open Date
    Open Time Closed Date
    Closed Time Intake Channel
    Time to Resolve Site Location
    First Contact Resolution Resolution Code
    Category (I, II, III) Ticket Type (Request or Incident)
    Status of Ticket Resolved by Tier
    Ticket Priority Requestor/Department
    SLA Fulfilled Subject
    Technician

    When entering your data, pay close attention to the following fields:

    • Time to Resolve: This is automatically calculated using data in the Open Date, Open Time, Close Date, and Close Time fields. You have three options for entering your data in these fields:
      1. Enter your data as the fields describe. Ensure your data contain only the field description (e.g. Open Date separated from Open Time). If your data contain Open Date AND Open Time, Excel will not show both.
      2. Enter your data only in Open Date and Close Date. If your ITSM does not separate date and time, you can keep the data in a single cell and enter it in the column. The formula in Time to Resolve will still be accurate.
      3. If your ITSM outputs Time to Resolve, overwrite the formula in the Time to Resolve column.
    • SLA: If your ITSM outputs SLA fulfilled: Y/N, enter that directly into the SLA Fulfilled column.
    • Blank Columns: If you do not have data for all the columns, that is okay. Continue with the following activity. Note that some stock dashboards will be empty if that is the case.
    • Incidents vs. Service Requests: If you separate incidents and service requests, be sure to capture that in the SR/Incident for Tabs 4 and 5. If you do not separate the two, then you will only need to analyze Tab 3.
    Fields Captured
    Ticket Number Open Date
    Open Time Closed Date
    Closed Time Intake Channel
    Time to Resolve Site Location
    First Contact Resolution Resolution Code
    Category (I, II, III) Ticket Type (Request or Incident)
    Status of Ticket Resolved by Tier
    Ticket Priority Requestor/Department
    SLA Fulfilled Subject
    Technician

    Use Info-Tech’s tool instead of building your own. Download the Service Desk Ticket Analysis Tool.

    1.1.4 Update your ticket fields for future analysis

    Input: Populated Service Desk Ticket Data Analysis Tool

    Output: New ticket fields to track

    Materials: Whiteboard/flip charts, Service Desk Ticket Analysis Tool

    Participants: Service Desk Manager, Service Desk Technicians

    As a group, pay attention to the ticket fields populated in the tool as well as the ticket fields that you were not able to populate. Use the example “Fields Captured” table to the right, which lists all fields present in the ticket analysis tool.

    Discuss the following questions:

    1. Consider the fields not captured. Would it be valuable to start capturing that data for future analysis?
    2. If so, does your ITSM support that field?
    3. Can you make the change in-house or do you have to bring in an external ITSM administrator to make the change?
    4. Capture the results in the Ticket Analysis Report.
    Example: Fields Captured - Fields Not Captured
    Ticket Number Open Date
    Open Time Closed Date
    Closed Time Intake Channel
    Time to Resolve Site Location
    First Contact Resolution Resolution Code
    Category (I, II, III) Ticket Type (Request or Incident)
    Status of Ticket Resolved by Tier
    Ticket Priority Requestor/Department
    SLA Fulfilled Subject
    Technician

    Document in the Ticket Analysis Report.

    Info-Tech Insight

    Don’t wait for your ticket quality to be perfect. You can still draw actions from your ticket data. They will likely be process improvements initially, but the exercise of pulling the data is a necessary first step.

    Common ticket fields tracked by your peers

    Which of these metrics do you track and action?

    • Remember you don’t have to track every metric. Only track metrics that are actionable.

    For each metric that you end up tracking:

    • Look for trends over time.
    • Brainstorm reasons why the metric could rise or fall.

    Associate a metric with each improvement you execute.

    • Performing this step will allow you to better see the value from your team’s efforts.
    • It will also give you a quicker response than waiting for spikes in your data.

    A bar chart of 'Metrics tracked by other organizations' with the x-axis populated by different metrics and the y-axis as '% organizations who track the metric'. The highest percentage of businesses track 'Ticket volume', then 'Ticket trends by category', then 'Tickets by business units'. The lowest three shown are 'Reopened tickets', 'Cost per ticket', and 'Other'.(Source: Info-Tech survey, 2021; N=20)

    PHASE 2

    Analyze Your Ticket Data

    This phase will walk you through the following activities:

    • 2.1.1 Review high-level ticket dashboards
    • 2.2.1 Review incident, service request, and ticket category dashboards

    This phase involves the following participants:

    • Service Desk Manager
    • Service Desk Technicians
    • IT Managers

    Visualize your ticket data as a first step to analysis

    Identifying trends is easier when looking at diagrams, graphs, and figures

    Start your analysis with common visuals employed by other service desk professionals

    • Phase 2 will walk you through visualizing your data to get a better understanding of your ticket intake, incident management, and service request management.
    • Each step will walk you through:
      • Common visualizations used by service desks
      • Patterns to look for in your visualizations
      • Actions to take to address negative patterns and to continue positive trends
    • Share diagrams that underscore both the value being provided by the service desk as well as the scope of the pain points. Use Info-Tech’s Ticket Analysis Report template as a starting point.

    “Being able to tell stories with data is a skill that’s becoming ever more important in our world of increasing data and desire for data-driven decision making. An effective data visualization can mean the difference between success and failure when it comes to communicating the findings of your study, raising money for your nonprofit, presenting to your board, or simply getting your point across to your audience.” - Cole Knaflic, Founder and CEO, Storytelling with Data: A Data Visualization Guide for Business Professionals

    Use the detailed dashboards to determine the next steps for improvement

    A single number doesn’t tell the whole picture

    Analyze trends over time:

    • Analyze trends by day, by week, by month, and by year to determine:
      • When are the busy periods? (E.g. Do tickets tend to spike every morning, every Monday, or every September?)
      • When are the slow periods? (E.g. Do tickets drop at the end of the day, at midday, on Fridays, or over the summer?)
    • Are spikes or drops in volume consistent trends or one-time anomalies?

    Then build a plan to address them:

    • How will you handle volume spikes, if they’re consistent?
    • What can your resources work on during slow times, if they are consistent?
    • If you assume no shrinkage, can you handle the peaks in volume if you make all FTEs available to work on tickets at a certain time of day?

    Sample of a bar chart comparing tickets that were 'Backlog versus Closed by Month Opened'.

    Look for seasonal trends. In this example, we see high ticket volumes in May and January, with lower ticket volumes in June and July when many staff are taking holidays. However, also be careful to look at the big picture of how you pulled the data. August through October sees a high volume of open tickets because the data set is pulled in November, not because there’s a seasonal spike on tickets not closing at the end of the fiscal year.

    Track ticket data over time

    Make low-effort adjustments before major changes

    Don’t rush to a decision based off the first numbers you see

    Review ticket summary dashboard

    Ideally, you should track ticket patterns over an entire year to get a full sense of trends within each month of the year. At minimum, track for 30 days, then 60, then 90, and see if anything changes. The longer you can track ticket patterns, the more accurate your picture will be.

    Review additional dashboards

    If you separate incidents and service requests, and you have accurate ticket categories, then you can use these dashboards to further break down the data to identify ticket trends.

    The output of the ticket analysis will only be as accurate as its input.
    To get the most accurate results, first ensure your data is accurate, then analyze it over as much time as possible. Aggregating with accurate data will give you a better picture of the trends in demand that your service desk sees.

    Not separating incidents and service requests? Need to fix your ticket categories? Visit Standardize the Service Desk to get started.

    Analyze incidents and requests separately

    Each type has its own set of customer experiences and expectations

    • Different ticket types are associated with radically different prioritization, routing, and service levels. For instance, most incidents are resolved within a business day, but requests take longer to implement.
    • If you fail to distinguish between ticket types, your metrics will obscure service desk performance.
    • From a ticket analysis standpoint, separating ticket types prior to analysis or, better yet, at intake allows for cleaner data. In turn, this means more structured analyses, better insights, and more meaningful actions. Not separating ticket types may still get you to the same conclusions, but it will be much more difficult to sift through the data.

    Incident

    An unanticipated interruption of a service.
    The goal of incident management is to restore the service as soon as possible, even if the resolution involves a workaround.

    Request

    A generic description for a small change or service access.
    Requests are small, frequent, and low risk. They are best handled by a process distinct from incident, change, and project management.

    Not separating incidents and service requests? Need to fix your ticket categories? Visit Standardize the Service Desk to get started.

    Step 2.1

    Analyze Your High-Level Ticket Data

    Dashboards
    • Ticket Volume
    • Ticket Intake
    • Ticket Handling and Resolution
    • Ticket Categorization

    This step will walk you through the following activities:

    Visualize the current state of your service desk.

    This step involves the following participants:

    • Service Desk Manager
    • Service Desk Technicians
    • IT Managers

    Outcomes of this step

    Build your metrics baseline to compare with future metric results.

    Dashboards: Ticket Volume

    Example of a dashboard for ticket volume with two bar charts, one breaking down volume by month, and the other marking certain days or weeks in each month.

    Analyze your data for insights

    • Analyze volume trends by day, by week, by month, and by year to determine:
      • When are the busy periods? (E.g. Do tickets tend to spike every morning, every Monday, or every September?)
      • When are slow periods? (E.g. Do tickets drop at the end of the day, at midday, on Fridays, or over the summer?)
    • Are spikes or drops in volume consistent trends or one-time anomalies?
    • What can your resources be working on during slow times? Are you able to address ticket backlog?

    Dashboards: Ticket Intake

    Example of a dashboard for ticket intake with three bar charts, one breaking it down by 'Intake Channel', one by 'Requestor/Department', and one by 'Location'.

    Analyze your data for insights

    • Determine how to drive intake to the most appropriate solution for your organization:
      • A web portal is the most efficient intake method, but it must be user friendly to increase its adoption.
      • The phone should be available for urgent requests or incidents. Encourage those who call with a request to submit a ticket through the portal.
      • Discourage use of email if it is unstructured, as users don’t provide enough detail, and often two or three transactions are required for triage.
      • If walk-ups are encouraged, structure and formalize the support so it can be resourced and managed rather than interrupt-driven.

    Dashboard: Ticket Handling and Resolution

    Example of a dashboard for ticket handling and resolution with three bar charts, one breaking down 'Tickets Resolved by Technician', one by 'Tier', and one by 'Average Time to Resolve (Hours)'.

    Analyze your data for insights

    • Look at your ticket load by technician and by tier. This is an essential step to set your baseline to measure your shift-left initiatives. If you are focusing on self-service or Tier 1 training, the ticket load from higher tiers should decrease over time.
    • If Tiers 2 and 3 are handling the majority of the tickets, this could be a red flag indicating tickets are inappropriately escalated or Tier 1 could use more training and support.
    • For average time to resolve and average time to resolve by tier, are you meeting your SLAs? If not, are your SLAs too aggressive? Are tickets left open and not properly closed?

    Dashboard: Ticket Categorization

    Analyze your data for insights

    • Ticket categorization is critical to clean data. Having a categorization scheme with categories that are miscellaneous, too specific, or too general easily leads to inaccurate reporting or confusing workflows for technicians.
    • When looking at your ticket categories, first look for duplicate categories that could be collapsed into one.
    • Also look at your top five to seven categories and see if they make sense. Are these good candidates in your organization for automation or shift-left?
    • Compare your Tier 1 categories. The level of specificity for these categories should be comparable to easily run reports. If they are not, assess the need for a category redesign.

    Example of a dashboard for ticket categorization with one horizontal bar chart, 'Incident Ticket Volume by Level 1 Category'.

    Step 2.2

    Analyze Incidents, Service Requests, and Ticket Categories

    Dashboards
    • Incidents
    • Service Requests
    • Volume by Ticket Category
    • Resolution Times by Priority and/or Category
    • Tabs for More Granular Investigation and Reporting

    This step will walk you through the following activities:

    Visualize your incident and service request ticket load and analyze trends. Use this information and cross reference data sets to gain a holistic view of how the service desk interacts with IT and the business.

    This step involves the following participants:

    • Service Desk Manager
    • Service Desk Technicians
    • IT Managers

    Outcomes of this step

    Gain actionable, data-driven improvements based on your incident and service request data. Show the value of the service desk and highlight improvements needed.

    Incident and Service Requests Dashboard: Priority and SLA

    Example of an Incident and Service Requests dashboard for priority and SLA with three charts, one breaking down 'Incident Priority', one 'Average time to resolve (in hours) by priority', and one '% of SLA met'.

    Analyze your data for insights

    • Your ticket priority distribution for overall load and time to resolve (TTR) should look something like above with low-priority tickets having higher load and TTR and high/critical-priority tickets having a lower load and lower TTR. If it is reversed, that is a good indication that the service desk is too reactive or isn’t properly prioritizing its work.
    • If your SLA has a high failure rate, consider reassessing your targets with SLOs that you can meet before publishing them as achievable SLAs.

    Incident and Service Requests Dashboard: Priority and SLA

    Example of an Incident and Service Requests dashboard for resolution and close with three bar charts, one breaking down 'Incident Volume by Resolution Code', one 'Incidents Resolved by Tier', and one 'Average time to resolve (in hours) by Resolution Code'.

    Analyze your data for insights

    • Examine your ticket handling by looking at ticket status and resolution codes.
      • If you have a lot of blanks, then tickets are not properly handled. Consider reinforcing your standards for close codes and statuses.
      • Alternatively, if tickets are left open, you may have to build follow-ups on stale tickets into your process or introduce proper auto-close processes.

    Category, Resolution Time, and Resolution Code Dashboards

    These PivotCharts allow you to dig deeper

    Investigate whether there are trends in ticket volume and resolution times within specific categories and subcategories

    Tab 6, Category Dashboard; tab 7, Resolution Time Dashboard; and tab 8, Resolution Code Dashboard are PivotCharts. Use these tabs to investigate whether there are trends in ticket volume, resolution times, and resolution codes within specific categories and subcategories.

    Start with the charts that are available. The +/- buttons will allow you to show more granular information. By default, this granularity will be into the levels of the ticket categorization scheme.

    For most categorization schemes, there will be too many categories to properly graph. You can apply a filter to investigate specific categories by clicking on the drop-down buttons.

    Example of dashboards featured on next slide

    Use these tabs for more granular investigation and reporting

    TAB 6
    CATEGORY DASHBOARD
    TAB 7
    RESOLUTION TIME DASHBOARD
    TAB 8
    RESOLUTION TIME DASHBOARD
    Sample of the 'Ticket Volume by Second, Third Level Category' dashboard tab.
    Investigate ticket distributions in first, second, and third levels. Are certain categories overcrowded, suggesting they can be split? Are certain categories not being used?
    Sample of the 'Average Resolution Times' dashboard tab.
    Do average resolution times match your service level agreements? Do certain categories have significantly different resolution times? Are there areas that can benefit from shift-left?
    Sample of the 'Volume of Resolution Codes' dashboard tab.
    Are resolution codes being accurately used? Are there trends in resolution codes? Are these codes providing sufficient information for problem management?

    PHASE 3

    Communicate Your Insights

    This phase will walk you through the following activities:

    • 3.1.1 Review common recommendations
    • 3.2.1 Review ticket reports daily
    • 3.2.2 Incorporate ticket data into retrospectives and team updates
    • 3.2.3 Regularly review trends with business leaders
    • 3.2.4 Tell a story with your data

    This phase involves the following participants:

    • Service Desk Manager
    • Service Desk Technicians
    • IT Managers

    Step 3.1

    Build Recommendations Based on Your Ticket Data

    Activities
    • 3.1.1 Review common recommendations

    This step will walk you through the following activities:

    Review common recommendations as a first step to extracting insights from your own data.

    This step involves the following participants:

    • Service Desk Manager
    • Service Desk Technicians

    Outcomes of this step

    You will gain an understanding of the common challenges with service desks and ticket analysis in general. See which ones apply to you to inform your ticket data analysis moving forward.

    Review these common recommendations

    1. Fix your ticket categories
      Organize your ticket categorization scheme for proper routing and reporting.
    2. Focus more on self-service
      Self-service is essential to enable shift-left strategies. Focus on knowledgebase processes and portal ease of use.
    3. Update your service catalog
      Improve your service catalog, if necessary, to make it easy for end users to request services and for the service desk to provide those services.
    4. Direct volume toward other channels
      Walk-ups make it more difficult to properly log tickets and assign service desk resources. Drive volume to other channels to improve your ticket quality.
    5. Crosstrain Tier 1 on certain topics
      Tier 1 breadth of knowledge is essential to drive up first contact resolution.
    6. Build more automation
      Identify bottlenecks and challenges with your ticket data to streamline ticket handling and resolution.
    7. Revisit service level agreements
      Update your SLAs and/or SLOs to prioritize expectation management for your end users.
    8. Improve your data quality
      You can only analyze data that exists. Revisit your ticket-handling guidelines and more regularly check tickets to ensure they comply with those standards.

    Optimize your processes and look for opportunities for automation

    Leverage Info-Tech research to improve service desk processes

    Review your service desk processes and tools for optimization opportunities:

    • Clearly establish ticket-handling guidelines.
    • Use ticket templates to reduce time spent entering tickets.
    • Document incident management and service request fulfillment workflows and eliminate any unnecessary steps.
    • Automate manual tasks wherever possible.
    • Build or improve a self-service portal with a knowledgebase to allow users to resolve their own issues, reducing incoming ticket volume to the service desk.
    • Optimize your internal knowledgebase to reduce time spent troubleshooting recurring issues.
    • Leverage AI capabilities to speed up ticket processing and resolution.

    Standardize the Service Desk

    This project will help you build and improve essential service desk processes, including incident management, request fulfillment, and knowledge management.

    Optimize the Service Desk With a Shift-Left Strategy

    This project will help you build a strategy to shift service support left to optimize your service desk operations and increase end-user satisfaction.

    Step 3.2

    Action and Communicate Your Ticket Data

    Activities
    • 3.2.1 Review your ticket queues daily
    • 3.2.2 Incorporate ticket data into retrospectives and team status updates
    • 3.2.3 Regularly review trends with business leaders
    • 3.2.4 Tell a story with your data

    This step will walk you through the following activities:

    Organize your scrums to report on the metrics that will inform daily and monthly operations.

    This step involves the following participants:

    • Service Desk Manager
    • Service Desk Technicians
    • IT Managers

    Outcomes of this step

    Use the dashboards and data to inform your daily and monthly scrums.

    3.2.1 Review your ticket queues daily

    Clean data is still useless if not used properly

    • The metrics you’ve chosen to measure and visualize in the previous step are useful for informing your day-to-day, week-to-week, and month-to-month strategies for the service desk and IT. Conduct scrums daily to action your dashboard data to help clear ticket queues.
    • Reference your dashboards daily with each IT team.
    • You need to have a dashboard of open tickets assigned to each team.

    Review Daily

    • Ticket volume over the last day (look for spikes)
    • SLA breach risks/SLA breaches
    • Recurring incidents
    • Tickets open
    • Tickets handed over (confirmation of handover)

    3.2.2 Incorporate ticket data into retrospectives and team status updates

    Explain your metric spikes and trends

    • Hold weekly or monthly meetings to review the ticket trends selected during Phases 1 and 2 of this blueprint.
    • Review ticket spikes, identify seasonal trends, and discuss root causes (e.g. projects/changes going live, onboarding blitz).
    • Discuss any actions associated with spikes and seasonal trends (e.g. resource allocation, hiring, training).
    • You can incorporate other IT leaders or departments in this meeting as needed to discuss action items for improvement, quality assurance concerns, customer service concerns, and/or operating level agreement concerns.

    Review Weekly/Monthly

    • Ticket volume
    • Ticket category by priority level over time
    • Tickets from different business groups, VIP groups, and different vertical levels
    • Tickets escalated, tickets that didn’t need to be escalated, tickets that were incorrectly escalated
    • Ticket priority levels over time
    • Most requested services
    • Tickets resolved by which group over time
    • Ability to meet SLAs and OLAs over time by different groups

    3.2.3 Regularly review trends with business leaders

    Use your data to help improve business relationships

    Review the following with business leaders:

    • Volume of work done this past time cycle for the leader’s group
    • Trends and spikes in the data and possible explanations for them (note: get their input on the potential causes of trends)
    • Improvements you plan to execute within the service desk
    • Action items you need from the business leader

    Use your data to show the value you provide to the group. Schedule quarterly meetings with the heads of different business groups to discuss the work that the service desk does for each group.

    Show trends in incidents and service requests: “I see you have a spike in CRM tickets. I’ve been working with the CRM team to address this issue.”

    3.2.4 Tell a story with your data

    Effectively communicate with the business and leadership

    • With your visualized metrics, organize your story into a presentation for different stakeholder groups. You can use the Ticket Analysis Report as a starting point to provide data about:
      • Value provided by the service desk
      • Successes
      • Opportunities for Improvements
      • Current state of KPIs
    • Include information about the causes of data trends and actions you will take in response to the data.
    • For each of these themes, look at the metrics you’ve chosen to track and see which ones fit to tell the story. Let the data do the talking.
    • Consider supplementing the ticket data with data from other systems. For example, you can include data on transactional customer satisfaction surveys, knowledgebase utilization, and self-service utilization.

    Sample of the Ticket Analysis Report.

    Download the Ticket Analysis Report.

    Ticket Analysis Report

    Include the following information as you build your ticket analysis report:

    • Value Provided by the Service Desk
      Start with the value provided by the service desk to different areas of the business. Include information about first contact resolution, average resolution times, ticket volume (e.g. by category, priority, location, requestor).
    • Successes
      Successes is a general field that can include how process improvements have impacted the service desk or how initiatives have enhanced shift-left opportunities. Highlight any positive trends over time.
    • Opportunities for Improvement
      Let the data guide the conversation to where improvements can be made. Day-to-day ops, self-service tools, shifting work left from Tier 2, Tier 3, standardizing a non-standard service, and staffing adjustments are possibilities for this section.
    • Current State of KPIs
      Mean time to resolve, FCR, ticket volume, and end-user satisfaction are great KPIs to include as a starting point.

    Sample of the Ticket Analysis Report.

    Download the Ticket Analysis Report.

    Summary of Accomplishment

    Problem Solved

    You now have a better understanding of how to action your service desk ticket data, including improvements to your current ticket templates for incidents and service requests.

    You also have the data to craft a story to different stakeholder groups to celebrate the successes of the service desk and highlight possible improvements. Continue this exercise iteratively to continue improving the service desk.

    Remember, ticket analysis is not a single event but an ongoing initiative. As you track, analyze, and action more data, you will find more improvements.

    If you would like additional support, have our analysts guide you through other phases as part of an Info-Tech workshop.

    Contact your account representative for more information.

    workshops@infotech.com 1-888-670-8889

    Additional Support

    If you would like additional support, have our analysts guide you through other phases as part of an Info-Tech workshop.

    Photo of Benedict Chang.

    Contact your account representative for more information.

    workshops@infotech.com 1-888-670-8889

    To accelerate this project, engage your IT team in an Info-Tech workshop with an Info-Tech analyst team. Info-Tech analysts will join you and your team at your location or welcome you to Info-Tech’s historic Toronto office to participate in an innovative onsite workshop.

    The following are sample activities that will be conducted by Info-Tech analysts with your team:

    Sample of dashboards we saw earlier. Sample of the 'Ticket Analysis Report'.
    Analyze your dashboards
    An analyst will walk through the ticket data and dashboards with you and your team to help interpret the data and tailor improvements
    Populate your ticket data report
    Given the action items from this solution set, an analyst will help you craft a report to celebrate the successes and highlight needed improvements in the service desk.

    Related Info-Tech Research

    Optimize the Service Desk With a Shift-Left Strategy

    The best type of service desk ticket is the one that doesn’t exist.

    Incident & Problem Management

    Don’t let persistent problems govern your department.

    Design & Build a User-Facing Service Catalog

    Improve user satisfaction with IT with a convenient menu-like catalog.

    Bibliography

    Bayes, Scarlett. “ITSM: 2021 & Beyond.” Service Desk Institute, 2021. Web.

    “Benchmarking Report v.9.” Service Desk Institute, 17 Jan. 2020. Web.

    Bennett, Micah. “The 9 Help Desk Metrics That Should Guide Your Customer Support.” Zapier, 3 Dec. 2015. Web.

    “Global State of Customer Service: The transformation of customer service from 2015 to present day.” Microsoft Dynamics 365, Microsoft, 2020. Web.

    Goodey, Ben. “How to Manually Analyze Support Tickets.” SentiSum, 26 July 2021. Web.

    Jadhav, Megha. “Four Metrics to Analyze When Using Ticketing Software.” Vision Helpdesk Blog, 21 Mar. 2016. Web.

    Knaflic, Cole Nussbaumer. Storytelling with Data: A Data Visualization Guide for Business Professionals. Wiley, 2015.

    Li, Ta Hsin, et al. “Incident Ticket Analytics for IT Application Management Services.” 2014 IEEE International Conference on Services Computing, 2014. Web.

    Olson, Sarah. “10 Help Desk Metrics for Service Desks and Internal Help Desks.” Zendesk Blog, Sept. 2021. Web.

    Paramesh, S.P., et al. “Classifying the Unstructured IT Service Desk Tickets Using Ensemble of Classifiers.” 2018 3rd International Conference on Computational Systems and Information Technology for Sustainable Solutions (CSITSS), 2018. Web.

    Volini, Erica, et al. “2021 Global Human Capital Trends: Special Report.” Deloitte Insights, 21 July 2021. Web.

    “What Kind of Analysis You Can Perform on a Ticket Management System.” Commence, 3 Dec. 2019. Web.

    INFO-TECH RESEARCH GROUP

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    Impact and Result

    Use Info-Tech’s phased approach to diagnose your team and use the IDEA model to drive team effectiveness.

    The IDEA model includes four factors to identify team challenges and focus on areas for improvement: identity, decision making, exchanges within the team, and atmosphere of team psychological safety.

    Improve IT Team Effectiveness Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

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  • Building a list of activities to select from based on the assessment results to ensure you target the problem you are facing.
    • Improve IT Team Effectiveness Storyboard – Phases 1-3

    2. The Team Effectiveness Survey – A tool that will determine what areas you are doing well in and where you can improve team relations and increase productivity.

    Each stage has a deliverable that will support your journey on increasing effectiveness starting with how to communicate to the assessment which will accumulate into a team charter and action plan.

    • IT Team Effectiveness Survey
    • IT Team Effectiveness Survey Tool

    3. Facilitation Guide – A collection of activities to select from and use with your team.

    The Facilitation Guide contains instructions to facilitating several activities aligned to each area of the IDEA Model to target your approach directly to your team’s results.

  • Determining roles and responsibilities on the team.
  • Creating a decision-making model that outlines levels of authority and who makes the decisions.
  • Assessing the team communications flow, which highlights the communication flow on the team and any bottlenecks.
  • Building a communication poster that articulates methods used to share different information within the team.
    • Improve IT Team Effectiveness Facilitation Guide
    • Identity – Responsibilities and Dependencies
    • Decision Making Accountability Workbook
    • Exchanges – Team Communications Flow
    • Exchanges – Communications Guide Poster Template
    • Atmosphere – SCARF Worksheet

    4. Action Plan – A template to help build your team action plan.

    The Action Plan Template captures next steps for the team on what they are committing to in order to build a more effective team.

    • Action Plan Template

    5. Team Charter – A template to create a charter for a work group or project team.

    A Team Charter captures the agreements your team makes with each other in terms of accepted behaviors and how they will communicate, make decisions, and create an environment that everyone feels safe contributing in.

    • IT Team Charter Template

    Infographic

    Workshop: Improve IT Team Effectiveness

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Assess the Team

    The Purpose

    Determine if proceeding is valuable.

    Key Benefits Achieved

    Set context for team members.

    Activities

    1.1 Review the business context.

    1.2 Identify IT team members to be included.

    1.3 Determine goals and objectives.

    1.4 Build execution plan and determine messaging.

    1.5 Complete IDEA Model assessment.

    Outputs

    Execution and communication plan

    IDEA Model assessment distributed

    2 Review Results and Action Plan

    The Purpose

    Review results to identify areas of strength and opportunity.

    Key Benefits Achieved

    As a team, discuss results and determine actions.

    Activities

    2.1 Debrief results with leadership team.

    2.2 Share results with team.

    2.3 Identify areas of focus.

    2.4 Identify IDEA Model activities to support objectives and explore areas of focus.

    Outputs

    IDEA assessment results

    Selection of specific activities to be facilitated

    3 Document and Measure

    The Purpose

    Review results to identify areas of strength and opportunity.

    Key Benefits Achieved

    build an action plan of solutions to incorporate into team norms.

    Activities

    3.1 Create team charter.

    3.2 Determine action plan for improvement.

    3.3 Determine metrics.

    3.4 Determine frequency of check-ins.

    Outputs

    Team Charter

    Action Plan

    Further reading

    Improve IT Team Effectiveness

    Implement the four critical factors required for all high-performing teams.

    Analyst Perspective

    All teams need to operate effectively; however, IT teams experience unique challenges.

    IT often struggles to move from an effective to a high-performing team due to the very nature of their work. They work across multiple disciplines and with multiple stakeholders.

    When operating across many disciplines it can become more difficult to identify the connections or points of interactions that define effective teams and separate them from being a working group or focus on their individual performance.

    IT employees also work in close partnership with multiple teams outside their IT domain, which can create confusion as to what team are they a primary member of. The tendency is to advocate for or on behalf of the team they primarily work with instead of bringing the IT mindset and alignment to IT roadmap and goals to serve their stakeholders.

    A Picture of Amanda Mathieson

    Amanda Mathieson
    Research Director, People & Leadership Practice
    Info-Tech Research Group

    Executive Summary

    The Challenge

    Organizations rely on team-based work arrangements to provide organizational benefits and better navigate the volatile, uncertain, complex, and ambiguous (VUCA) operating environment.

    This is becoming more challenging in a hybrid environment as interactions now rely less on casual encounters and must become more intentional.

    A high-performing team is more than productive. They are more resilient and able to recognize opportunities. They are proactive instead of reactive due to the trust and high level of communication and collaboration.

    Common Obstacles

    IT teams are more unique, which also provides unique challenges other teams don't experience:

    • Multiple disciplines that tend to operate in parallel versus within a sequence of events
    • Multiple incumbent roles where people operate in parallel versus needing to share information to produce an outcome
    • Multiple stakeholders that create a tension with competing priorities

    Info-Tech's Approach

    Use Info-Tech's phased approach to diagnose your team and use the IDEA model to drive team effectiveness.

    The IDEA model includes four factors to identify team challenges and focus on areas for improvement: identity, decision making, exchanges within the team, and atmosphere of team psychological safety.

    Info-Tech Insight

    IT teams often fail to reach their full potential because teamwork presents unique challenges and complexities due to the work they do across the organization and within their own group. Silos, not working together, and not sharing knowledge are all statements that indicate a problem. As a leader it's difficult to determine what to do first to navigate the different desires and personalities on a team.

    How this blueprint will help

    Assess, diagnose, and address issues to realize your team's full potential.

    This research helps IT support:

    • Work Teams: Operate under one organizational unit or function. Their membership is generally stable with well-defined roles.
    • Project Teams: Typically, are time-limited teams formed to produce a particular output or project. Their membership and expertise tend to vary over time.
    • Management or Leadership Teams: Provide direction and guidance to the organization and are accountable for overall performance. Membership is structured by the hierarchy of the organization and includes a diverse set of skills, experience, and expertise.

    Traditionally, organizations have tried to fix ineffective teams by focusing on these four issues: composition, leadership competencies, individual-level performance, and organizational barriers. While these factors are important, our research has shown it is beneficial to focus on the four factors of effective teams addressed in this blueprint first. Then, if additional improvement is needed, shift your focus to the traditional issue areas.

    Common obstacles

    These barriers make it difficult to address effectiveness for many IT teams:

    • Teams do not use one standard set of processes because they may have a wide variety of assignments requiring different sets of processes.
      Source: Freshworks
    • There are multiple disciplines within IT that require vastly different skill sets. Finding the connection points can be difficult when on the surface it seems like success doesn't require interconnectivity.
    • IT has many people in the same roles that act independently based on the stakeholder or internal customer they are serving. This can lead to duplication of effort if information and solutions aren't shared.
    • IT serves many parts of the organization that can bring competing priorities both across the groups they support and with the IT strategy and roadmap itself. Many IT leaders work directly in or for the business, which can see them associate with the internal client team more than their IT team – another layer of conflicting priorities.

    IT also experience challenges with maturity and data silos

    48%

    of IT respondents rate their team as low maturity.

    Maturity is defined by the value they provide the business, ranging from firefighting to innovative partner.

    Source: Info-Tech Research Group, Tech Trends, 2022

    20 Hours

    Data Silos: Teams waste more than 20 hours per month due to poor collaboration and communication.

    Source: Bloomfire, 2022

    Current realities require teams to operate effectively

    How High-Performing Teams Respond:

    Volatile: High degree of change happening at a rapid pace, making it difficult for organizations to respond effectively.

    Teams are more adaptable to change because they know how to take advantage of each others' diverse skills and experience.

    Uncertain: All possible outcomes are not known, and we cannot accurately assess the probability of outcomes that are known.

    Teams are better able to navigate uncertainty because they know how to work through complex challenges and feel trusted and empowered to change approach when needed.

    Complex: There are numerous risk factors, making it difficult to get a clear sense of what to do in any given situation.

    Teams can reduce complexity by working together to identify and plan to appropriately mitigate risk factors.

    Ambiguous: There is a lack of clarity with respect to the causes and consequences of events.

    Teams can reduce ambiguity through diverse situational knowledge, improving their ability to identify cause and effect.

    Teams struggle to realize their full potential

    Poor Communication

    To excel, teams must recognize and adapt to the unique communication styles and preferences of their members.

    To find the "just right" amount of communication for your team, communication and collaboration expectations should be set upfront.

    85% of tech workers don't feel comfortable speaking in meetings.
    Source: Hypercontext, 2022

    Decision Making

    Decision making is a key component of team effectiveness. Teams are often responsible for decisions without having proper authority.

    Establishing a team decision-making process becomes more complicated when appropriate decision-making processes vary according to the level of interdependency between team members and organizational culture.

    20% of respondents say their organization excels at decision making.
    Source: McKinsey, 2019

    Resolving Conflicts

    It is common for teams to avoid/ignore conflict – often out of fear. People fail to see how conflict can be healthy for teams if managed properly.

    Leaders assume mature adults will resolve conflicts on their own. This is not always the case as people involved in conflicts can lack an objective perspective due to charged emotions.

    56% of respondents prioritize restoring harmony in conflict and will push own needs aside.
    Source: Niagara Institute, 2022

    Teams with a shared purpose are more engaged and have higher performance

    Increased Engagement

    3.5x

    Having a shared team goal drives higher engagement. When individuals feel like part of a team working toward a shared goal, they are 3.5x more likely to be engaged.

    Source: McLean & Company, Employee Engagement Survey, IT respondents, 2023; N=5,427

    90%

    Engaged employees are stronger performers with 90% reporting they regularly accomplish more than what is expected.

    Source: McLean & Company, Employee Engagement Survey, IT respondents, 2023; N=4,363

    Effective and high-performing teams exchange information freely. They are clear on the purpose and goals of the organization, which enable empowerment.

    Info-Tech Insight

    Clear decision-making processes allow employees to focus on getting the work done versus navigating the system.

    Case Study

    Project Aristotle at Google – What makes a team effective at Google?

    INDUSTRY: Technology
    SOURCE: reWork

    Challenge

    Google wanted to clearly define what makes a team effective to drive a consistent meaning among its employees. The challenge was to determine more than quantitative measures, because more is not always better as it can just mean more mistakes to fix, and include the qualitative factors that bring some groups of people together better than others.

    Solution

    There was no pattern in the data it studied so Google stepped back and defined what a team is before embarking on defining effectiveness. There is a clear difference between a work group (a collection of people with little interdependence) and a team that is highly interdependent and relies on each other to share problems and learn from one another. Defining the different meanings took time and Google found that different levels of the organization were defining effectiveness differently.

    Results

    Google ended up with clear definitions that were co-created by all employees, which helped drive the meaning behind the behaviors. More importantly it was also able to define factors that had no bearing on effectiveness; one of which is very relevant in today's hybrid world – colocation.

    It was discovered that teams need to trust, have clarity around goals, have structure, and know the impact their work has.

    Overcoming barriers

    Teams often lack the skills or knowledge to increase effectiveness and performance.

    • Leaders struggle with team strife and ineffectiveness.
    • A leader's ability to connect with and engage team members is vital for driving desired outcomes. However, many team leads struggle to deal with low-performing or conflict-ridden teams.
    • Without adequate training on providing feedback, coaching, and managing difficult conversations, team leads often do not have the skills to positively affect team performance – and they do not appreciate the impact their actions have on desired outcomes.
    • Team leads often find it difficult to invest time and resources in addressing challenges when the team is working toward deadlines.
    • Team leads who are new to a management role within the organization often struggle to transition from independent contributor to leader – especially when they are tasked with managing team members who are former peers.
    • Some team leads believe that soliciting help will be viewed as a personal failure, so they are reluctant to seek support for team performance management from more-senior leaders.

    It's unrealistic to expect struggling teams to improve without outside help; if they were able to, they would have already done so.
    To improve, teams require:

    • A clearly defined team identity
    • A clearly defined decision-making paradigm
    • Consistently productive exchanges within the team
    • An atmosphere of psychological safety

    BUT these are the very things they are lacking when they're struggling.

    An image of Info-Tech's Insights for Improving IT Team Effectiveness.

    Improving team effectiveness

    Use the Info-Tech IDEA Model to assess and improve your team's effectiveness.

    Begin by assessing, recognizing, and addressing challenges in:

    • Identity – team goals, roles, responsibilities, and accountabilities
    • Decision-making paradigms and processes within the team.
    • Exchanges of information, motivation, and emotions between team members
    • Atmosphere of team psychological safety

    IDEA Model of Team Effectiveness

    Effective Team

    • Identity
    • Decisions
    • Exchanges
    • Atmosphere

    Info-Tech offers various levels of support to best suit your needs

    DIY Toolkit

    “Our team has already made this critical project a priority, and we have the time and capability, but some guidance along the way would be helpful.”

    Guided Implementation

    “Our team knows that we need to fix a process, but we need assistance to determine where to focus. Some check-ins along the way would help keep us on track.”

    Workshop

    “We need to hit the ground running and get this project kicked off immediately. Our team has the ability to take this over once we get a framework and strategy in place.”

    Consulting

    “Our team does not have the time or the knowledge to take this project on. We need assistance through the entirety of this project.”

    Diagnostics and consistent frameworks used throughout all four options

    Guided Implementation

    What does a typical GI on this topic look like?

    Phase 1: Assess the team Phase 2: Review results and action plan Phase 3: Document and measure

    Call #1: Scope requirements, objectives, and your specific challenges.
    Call #2: Prepare to assess your team(s) using the assessment tool.

    Call #3: Review the assessment results and plan next steps.
    Call #4: Review results with team and determine focus using IDEA model to identify activity based on results.
    Call #5: Complete activity to determine solutions to build your action plan.

    Call #6: Build out your team agreement.
    Call #7: Identify measures and frequency of check-ins to monitor progress.

    A Guided Implementation (GI) is a series of calls with an Info-Tech analyst to help implement our best practices in your organization.

    A typical GI is 6 to 12 calls over the course of 4 to 6 months.

    Workshop Overview

    Contact your account representative for more information.
    workshops@infotech.com 1-888-670-8889

    Day 1
    (Half Day)

    Day 2

    Day 3

    Day 4

    Determine objectives and assess

    Review survey results

    Determine and conduct activities to increase effectiveness

    Bridge the gap and
    create the strategy

    Activities

    With Leader – 1 hour
    1.1 Review the business context.
    1.2 Identify IT team members to be included.
    1.3 Determine goals and objectives.
    1.4 Build execution plan and determine messaging.
    With Team – 90 minutes
    1.5 Share messaging, set context.
    1.6 Complete Team Effectiveness Survey.

    2.1 Debrief results with leadership team.
    2.2 Share results with team.
    2.3 Identify areas of focus.
    2.4 Identify IDEA Model activities to support objectives and explore areas of focus.

    3.1 Conduct IDEA Model Activities:

    • Identify – Clarify goals, roles, and responsibilities.
    • Decisions – Determine levels of authority; decision-making process.
    • Exchanges – Review information shared with communication methods and preferred styles of each team member.
    • Atmosphere – Create a psychologically safe environment.

    3.2 Record outcomes and actions.

    4.1 Create team charter or agreement.
    4.2 Identify metrics to measure progress.
    4.3 Identify risks.
    4.4 Determine frequency of check-ins to review progress.
    4.5 Check-in with sponsor.

    Deliverables

    1. Execution and communication plan
    2. Team Effectiveness Survey
    1. Assessment results
    2. IDEA Model team-building activities
    1. List of solutions to incorporate into team norms
    2. Action Plan
    1. Team Charter

    Phase 1

    Assess the team

    Phase 1

    Phase 2

    Phase 3

    1.1 Identify team members
    and behaviors to improve using IDEA Model
    1.2 Determine messaging including follow-up plan
    1.3 Send survey

    1.1 Review results with team
    1.2 Determine IDEA focus area(s)
    1.3 Conduct activity to determine solutions

    1.1 Document outcomes and actions
    1.2 Create team charter
    1.3 Identify metrics to show success
    1.4 Schedule check-in

    Improving team effectiveness

    Use the Info-Tech IDEA Model to assess and improve your team's effectiveness

    Begin by assessing, recognizing, and addressing challenges in:

    • Identity – team goals, roles, responsibilities, and accountabilities.
    • Decision-making paradigms and processes within the team.
    • Exchanges of information, motivation, and emotions between team members.
    • Atmosphere of team psychological safety.

    Effective Team

    • Identity
    • Decisions
    • Exchanges
    • Atmosphere

    Assess the shared understanding of team identity

    In addition to having a clear understanding of the team's goals and objectives, team members must also:

    • Understand their own and each other's roles, responsibilities, and accountabilities.
    • Recognize and appreciate the value of each team member.
    • Realize how their actions impact each others' work and the overall goals and objectives.
    • Understand that working in silos is considered a work group whereas a team coordinates activities, shares information, and supports each other to achieve their goals.

    Clear goals enable employees to link their contributions to overall success of the team. Those who feel their contributions are important to the success of the department are two times more likely to feel they are part of a team working toward a shared goal compared to those who don't (McLean & Company, Employee Engagement Survey, IT respondents, 2023; N=4,551).

    Goals matter in teamwork

    The goals and objectives of the team are the underlying reason for forming the team in the first place. Without a clear and agreed-upon goal, it is difficult for teams to understand the purpose of their work.

    Clear goals support creating clear roles and the contributions required for team success.

    Team Identity = Team goals and Objectives + Individual roles, responsibilities, and accountabilities

    Assess the shared understanding of decision making

    Decision making adds to the complexity of teamwork.
    Individual team members hold different information and opinions that need to be shared to make good decisions.
    Ambiguous decision-making processes can result in team members being unable to continue their work until they get clear direction.
    The most appropriate decision-making process depends on the type of team:

    • The higher the degree of interconnectivity in team members' work, the greater the need for a general consensus approach to decision making. However, if you opt for a general consensus approach, a backup decision-making method must be identified in the event consensus cannot be reached.
    • High-pressure and high-stakes environments tend to centralize decision making to make important decisions quickly.
    • Low-pressure and low-stakes environments are more likely to adopt consensus models.

    Spectrum of Decision Making

    General consensus between all team members.

    A single, final decision maker within the team.

    Ensure team members understand how decisions are made within the team. Ask:

    • Do team members recognize the importance of sharing information, opinions, and suggestions?
    • Do team members feel their voices are heard?
    • Must there be consensus between all team members?
    • Is there a single decision maker?

    Assess team exchanges by focusing on communication

    Evaluate exchanges within your team using two categories:

    These categories are related, but there is not always overlap. While some conflicts involve failures to successfully exchange information, conflict can also occur even when everyone is communicating successfully.

    Communication

    Managing Conflict

    Information, motivations, emotions

    Accepting and expressing diverse perspectives

    Resolving conflict (unified action through diverse perspectives)

    Transmission

    Reception
    (listening)

    Success is defined in terms of how well information, motivations, and emotions are transmitted and received as intended.

    Success is defined in terms of how well the team can move to united action through differences of opinion. Effective teams recognize that conflict can be healthy if managed effectively.

    Successful exchange behaviors

    • Shared understanding of how to motivate one another and how team members respond emotionally.
    • Team moving beyond conflict to united action.
    • Formalized processes used for resolving conflicts.
    • Platforms provided for expressing diverse or conflicting perspectives and opinions – and used in a constructive manner.
    • Use of agendas at meetings as well as clearly defined action items that reflect meeting outcomes.
    • Avoidance of language that is exclusive, such as jargon and inside jokes.

    Exchanges of information, emotion, and motivation

    When selecting a method of communication (for example, in-person versus email), consider how that method will impact the exchange of all three aspects – not just information.

    Downplaying the importance of emotional and motivational exchanges and focusing solely on information is very risky since emotional and motivational exchanges can impact human relationships and team psychological safety.

    • Information: data or opinions.
    • Emotions: feelings and evaluations about the data or opinions.
    • Motivations: what we feel like doing in response to the data or opinions.

    Communication affects the whole team

    Effects are not limited to the team members communicating directly:

    • How team members interact one on one transmits information and causes emotional and motivational responses in other group members not directly involved.
    • How the larger group receives information, emotions, and motivations will also impact how individuals relate to each other in group settings.

    Remember to watch the reactions and behavior of participants and observers when assessing how the team behaves.

    Managing conflict

    Identify how conflict management is embedded into team practices.

    • Resolving conflicts is difficult and uses up a lot of time and energy. This is especially true if the team needs to figure out what to do each and every time people disagree.
    • Teams that take the time to define conflict resolution processes upfront:
      • Demonstrate their commitment to resolving conflict in a healthy way.
      • Signal that diverse perspectives and opinions are valued, even if they spur disagreement sometimes.
      • Are ready for conflict when it arises – prepared to face it and thrive.

    Successfully communicating information, emotions, and motivations is not the same as managing conflict.

    Teams that are communicating well are more likely to uncover conflicting perspectives and opinions than teams that are not.

    Conflict is healthy and can be an important element of team success if it is managed.

    The team should have processes in place to resolve conflicts and move to united action.

    Assess the atmosphere

    Team psychological safety

    A team atmosphere that exists when all members feel confident that team members can do the following without suffering negative interpersonal consequences such as blame, shame, or exclusion:

    • Admit mistakes
    • Raise questions or concerns
    • Express dissenting views

    (Administrative Science Quarterly, 1999;
    The New York Times, 2016)

    What psychologically safe teams look like:

    • Open and learning-focused approach to error.
    • Effective conflict management within the team.
    • Emotional and relational awareness between team members.
    • Existence of work-appropriate interpersonal relationships between team members (i.e. beyond mere working relationships).

    (Administrative Science Quarterly, 1999;
    The New York Times, 2016)

    What "team psychological safety" is not:

    • A situation where all team members are friends.
      In some cases psychologically safe team atmospheres might be harder to create when team members are friends since they might be more reluctant to challenge or disagree with friends.
    • Merely trust. Being able to rely on people to honor their commitments is not the same as feeling comfortable admitting mistakes in front of them or disagreeing with them.

    "Psychological safety refers to an individual's perception of the consequences of taking an interpersonal risk or a belief that a team is safe for risk taking in the face of being seen as ignorant, incompetent, negative, or disruptive… They feel confident that no one on the team will embarrass or punish anyone else for admitting a mistake, asking a question, or offering a new idea."

    – re:Work

    Psychological safety

    The impact of psychological safety on team effectiveness

    Why does an atmosphere of team psychological safety matter?

    • Prevents groupthink.
      • People who do not feel safe to hold or express dissenting views gravitate to teams that think like they do, resulting in the well-known dangers of groupthink.
    • Encourages contribution and co-operation.
      • One study found that if team psychological safety is present, even people who tend to avoid teamwork will be more likely to contribute in team settings, thereby increasing the diversity of perspectives that can be drawn on (Journal of Organizational Culture, 2016).

    Creating psychological safety in a hybrid environment requires a deliberate approach to creating team connectedness.

    In the Info-Tech State of Hybrid Work in IT report autonomy and team connectedness present an interesting challenge in that higher levels of autonomy drove higher perceptions of lack of connectedness to the respondent's team. In a hybrid world, this means leaders need to be intentional in creating a safe team dynamic.

    47% of employees who experienced more control over their decisions related to where, when, and how they work than before the pandemic are feeling less connected to their teams.
    Source: Info-Tech, State of Hybrid Work in IT, 2022

    1.1 Prepare to launch the survey

    1-2 hours

    1. Review and record the objectives and outcomes that support your vision of a high-performing team:
      1. Why is this important to you?
      2. What reactions do you anticipate from the team?
    2. In your team meeting, share your vision of what a high-performing team looks like. Engage the team in a discussion:
      1. Ask how they work. Ask them to describe their best working team environment from a previous experience or an aspirational one.
      2. Option: Instruct them to write on sticky notes, one idea per note, and share. This approach will allow for theming of ideas.
    3. Introduce the survey as a way, together as a team, the current state can be assessed against the desired state discussed.
      1. Be clear that as the leader, you won't be completing the survey as you don't want to influence their perceptions of the team. As the leader, you hold authority, and therefore, experience the team differently. This is about them and their feedback.

    Input

    • Observations of team behavior
    • Clearly articulated goals for team cohesion

    Output

    • Speaking notes for introducing survey
    • Survey launch

    Materials

    • Whiteboard/flip charts
    • Sticky notes
    • IDEA Assessment

    Participants

    • Leader
    • Team Members

    Download the IT Team Effectiveness Survey

    1.2 Launch the survey

    1-2 hours

    1. Determine how the survey will be completed.
      1. Paper-based
        1. Email a copy of the Word document IT Team Effectiveness Survey for each person to complete individually.
        2. Identify one person to collect each survey and enter the results into the team effectiveness survey tool (tab 2. Data – Effectiveness Answers and tab 3. Data – Team Type Answers). This must be someone outside the team.
      2. Online direct input into Team Effectiveness Survey Tool
        1. Post the document in a shared folder.
        2. Instruct individuals to select one of the numbered columns and enter their information into tab 2. Data – Effectiveness Answers and tab 3. Data – Team Type Answers.
        3. To protect anonymity and keep results confidential, suggest each person opens document in "Cognito mode."
        4. Hide the Summary and Results tabs to avoid team members previewing them.

    Download the IT Team Effectiveness Survey Results Tool

    Paper-Based Cautions & Considerations

    • Heavily dependent on a trusted third party for genuine results
    • Can be time consuming to enter the results

    Online Direct Cautions & Considerations

    • Ensure that users keep to the same numbered column across both entry tabs
    • Seeing other team members' responses may influence others
    • Least amount of administration

    Phase 2

    Review Results and Action Plan

    Phase 1

    Phase 2

    Phase 3

    1.1 Identify team members
    and behaviors to improve using IDEA Model
    1.2 Determine messaging including follow-up plan
    1.3 Send survey

    1.1 Review results with team
    1.2 Determine IDEA focus area(s)
    1.3 Conduct activity to determine solutions

    1.1 Document outcomes and actions
    1.2 Create team charter
    1.3 Identify metrics to show success
    1.4 Schedule check-in

    This phase will walk you through the following activities:

    • Analyzing and debriefing the results to determine themes and patterns to come to a team consensus on what to focus on.
    • Facilitated activities to drive awareness, build co-created definitions of what an effective team looks like, and identify solutions the team can undertake to be more effective.

    This phase involves the following participants:

    • Leader of the team
    • All team members

    Deliverables:

    • A presentation that communicates the team assessment results
    • A plan for effectively delivering the assessment results

    Phase 2: Build a plan to review results and create an action plan

    Reviewing assessment results and creating an improvement action plan is best accomplished through a team meeting.

    Analyzing and preparing for the team meeting may be done by:

    • The person charged with team effectiveness (i.e. team coach).
    • For teams that are seriously struggling with team effectiveness, the coach should complete this step in its entirety.
    • The team coach and the team lead.
    • Truly effective teams are self-reliant. Begin upskilling team leads by involving team leads from the start.
    1. Analyze team assessment results
    2. Prepare to communicate results to the team
    3. Select team activities that will guide the identification of action items and next steps
    4. Facilitate the team meeting

    2.1 Analyze results

    Health Dials

    1. Once the results are final, review the Health Dials for each of the areas.
      1. For each area of the team's effectiveness
        • Red indicates a threat – this will derail the team and you will require an external person to help facilitate conversations.
          It would be recommended to contact us for additional guidance if this is one of your results.
        • Yellow is a growth opportunity.
        • Green is a strength and pay attention to where the dial is – deep into strength or just past the line?
      2. Think about these questions and record your initial reactions.
        1. What surprises you – either positively or negatively?
        2. What areas are as expected?
        3. What behaviors are demonstrated that support the results?

    Prioritize one to two factors for improvement by selecting those with:

    • The lowest overall score.
    • The highest variance in responses.
    • If psychological safety is low, be sure to prioritize this factor; it is the foundation of any effective team.

    An image of the Health dials for each area.

    2.2 Analyze results

    Alignment of Responses

    1. The alignment of responses area provides you with an overview of the range of responses from the team for each area.
      • The more variety in the bars indicates how differently each person is experiencing the team.
      • The more aligned the bars are the more shared the experiences.

    The flatter the bars are across the top, the more agreement there was. Factors that show significant differences in opinion should be discussed to diagnose what is causing the misalignment within your team.

    1. Recommendation is to look at high scores and the alignment and lower scores and the alignment to determine where you may want to focus.

    The alignment chart below shows varied responses; however, there are two distinct patterns. This will be an important area to review.
    Things to think about:

    • Are there new team members?
    • Has there been a leadership change?
    • Has there been a change that has impacted the team?
    An image showing the alignment of responses for Identity, Decisions; Exchange; and Atmosphere.

    2.3 Analyze results

    Team Characteristics and Stakes

    1. Team Characteristics. Use the Team Type Results tab in the IT Team Effectiveness Assessment Tool to identify how the team characterizes itself along the High-Low Scale. The closer the dark blue bar is to the right or left suggests to which degree the team views the characteristic.
      1. Interdependence highlights the team's view on how interconnected and dependent they are on each other to get work done. Think of examples where they should be sharing or collaborating, and they are not.
      2. Virtual describes the physicality of the team. This area has changed a lot since 2020; however, it's still important to note if the team shares the same understanding of work location. Are they thinking of team members in a different geography or referring to hybrid work?
      3. Decision making describes the scale of one decision maker or many. Where are most decisions made by on your team or who is making them?
      4. Stability refers to the degree to which the team stays the same – no membership change or turnover. It can be defined by length of time the group has been together. Looking at this will help understand alignment results. If alignment is varied, one might expect a less stable team.
    2. Stakes and Pressure
      1. Pressure refers to the conditions in which the team must work. How urgent are requests?
      2. Stakes refers to the degree of impact the work has. Will outputs impact safety, health, or a service?
      3. This category can be reviewed against decision making – high pressure, high stakes environments usually have a high concentration of authority. Low pressure, low stakes decisions can also be made either by one person as there is relatively no impact or with many as you have time to get many perspectives.
      4. This area informs what your decision-making protocols should look like.

    A bar graph for Team Characteristics, and a quadrant analysis for comparing Stakes and Pressure.

    2.4 Prepare for meeting

    1-2 hours

    1. Select a facilitator
      • The right person to facilitate the meeting and present the results is dependent upon the results themselves, the team lead's comfort level, and the root and degree of team dysfunction.
      • Typically, the team lead will facilitate and present the results. However, it will be more appropriate to have a member of the HR team or an external third party facilitate.
    2. Set the agenda (recommended sample to the right) that ensures:
      • Team members reflect on the results and discuss reaction to the results. (E.g. Are they surprised? Why/why not?)
      • Results are clearly understood and accepted by team members before moving on to activities.
      • The aim of the meeting is kept in mind. The purpose of the team meeting is to involve all team members in the creation of an effectiveness improvement plan.
    3. Customize the Facilitation Guide and activities in the Improve IT Team Effectiveness Facilitation Guide. (Activities are aligned with the four factors in the IDEA model.)
      • Identify a clear objective for each activity given the team assessment results. (E.g. What are the areas of improvement? What is the desired outcome of the activity?)
      • Review and select the activities that will best achieve the objectives.
      • Customize and prepare for chosen activities appropriately.
      • Obtain all necessary materials.
      • Practice by anticipating and preparing for questions, objectives, and what you will say and do.

    Facilitation Factors
    Select a third-party facilitator if:

    • The team lead is uncomfortable.
    • The leadership or organization is implicated in the team's dysfunction, a third party can be sought in place of HR.
    • Regardless of who facilitates, it is critical that the team lead understands the process and results and is comfortable answering any questions that arise.

    Agenda

    • Review the IDEA Model.
    • Discuss the assessment results.
    • Invite team members to reflect on the results and discuss reaction to the results.
    • Ensure results are clearly understood and accepted.
    • Examine team challenges and strengths through selected team activities.
    • Create a team charter and effectiveness improvement plan.

    Materials

    • IT Team Effectiveness Activities Facilitation Guide
    • IT Team Effectiveness Survey results

    Participants

    • Leader

    2.5 Run the meeting

    2-3 hours

    Facilitate the team meeting and agree on the team effectiveness improvement plan.

    Work with the team to brainstorm and agree on an action plan of continuous improvements.

    By creating an action plan together with the team, there is greater buy-in and commitment to the activities identified within the action plan.

    Don't forget to include timelines and task owners in the action plan – it isn't complete without them.

    Document final decisions in Info-Tech's Improve IT Team Effectiveness Action Plan Tool.

    Review activity Develop Team Charter in the Improve IT Team Effectiveness Facilitation Guide and conclude the team meeting by creating a team charter. With a team charter, teams can better understand:

    • Team objectives
    • Team membership and roles
    • Team ground rules

    Facilitation Factors

    Encourage and support participation from everyone.

    Be sure no one on the team dismisses anyone's thoughts or opinions – they present the opportunity for further discussion and deeper insight.

    Watch out for anything said or done during the activities that should be discussed in the activity debrief.

    Debrief after each activity, outlining any lessons learned, action items, and next steps.

    Agenda

    • Review the IDEA Model.
    • Discuss the assessment results.
    • Invite team members to reflect on the results and discuss reaction to the results.
    • Ensure results are clearly understood and accepted.
    • Examine team challenges and strengths through selected team activities.
    • Create a team charter and effectiveness improvement plan.

    Materials

    • IT Team Effectiveness Activities Facilitation Guide
    • Whiteboard/flip charts
    • Sticky notes
    • IT Team Effectiveness Survey results

    Participants

    • Leader
    • Team Members
    • Optional – External Facilitator

    Phase 3

    Document and measure

    Phase 1

    Phase 2

    Phase 3

    1.1 Identify team members
    and behaviors to improve using IDEA Model
    1.2 Determine messaging including follow-up plan
    1.3 Send survey

    1.1 Review results with team
    1.2 Determine IDEA focus area(s)
    1.3 Conduct activity to determine solutions

    1.1 Document outcomes and actions
    1.2 Create team charter
    1.3 Identify metrics to show success
    1.4 Schedule check-in

    This phase will walk you through the following activities:
    Building your team charter that will include:

    • Team vision, mission, and goals
    • Roles and responsibilities of each member
    • Decision-making responsibilities and process
    • How information will be shared and by whom
    • Ways to build psychological safety on the team

    This phase involves the following participants:

    • Leader of the team
    • All team members

    Document and agree to regular check-ins to reassess.

    As a team it will be important to drive your brainstormed solutions into an output that is co-created.

    • Agree to what actions can be implemented.
    • Capture agreed-to team goals, roles, responsibilities, and decision process into a team charter. Also include your communication protocol that articulates how information will be shared in future.
    1. Review suggestions and actions
    2. Capture in team charter
    3. Assign metrics to measure success and determine when to review
    4. Complete ongoing check-ins with team through team meeting and plan to reassess if agreed to

    Team Charter

    Never assume everyone "just knows."

    Set clear expectations for the team's interactions and behaviors.

    • Some teams call this a team agreement, team protocol, or ways of working. Determine the naming convention that works best for your team and culture.
    • This type of document saw a renewed popularity during COVID-19 as face-to-face interactions were more difficult, and as teams, news ways to work needed to be discovered, shared, and documented.
    • A co-created team charter is a critical component to onboarding new employees in the hybrid world.

    Info-Tech Insight – State of Hybrid Work in IT

    One contributor to the report shared the effort and intention around maintaining their culture during the pandemic. The team agreement created became a critical tool to enable conversations between leaders and their team – it was not a policy document.

    Team effectiveness is driven through thoughtful planned conversations. And it's a continued conversation.

    A screenshot of the IT Team Charter Template page

    Download the IT Team Charter Template

    Establish Baseline Metrics

    Baseline metrics will be improved through:

    Identify the impact that improved team effectiveness will have on the organization.
    Determine your baseline metrics to assess the success of your team interventions and demonstrate the impact to the rest of the organization using pre-determined goals and metrics.
    Share success stories through:

    • Newsletters or email announcements
    • Team meetings
    • Presentations to business partners or the organization

    Sample effectiveness improvement goal

    Sample Metric

    Increase employee engagement
    Increase overall employee engagement scores in the Employee Engagement survey by 5% by December 31, 2023.

    • Overall employee engagement

    Strengthen manager/employee relationships
    Increase manager driver scores in the Employee Engagement survey by 5% by December 31, 2023.

    • Employee engagement – manager driver
    • Employee engagement – senior leadership driver

    Reduce employee turnover (i.e. increase retention)
    Reduce voluntary turnover by 5% by December 31, 2023.

    • Voluntary turnover rate
    • Turnover by department or manager
    • Cost of turnover

    Increase organizational productivity
    Increase the value added by human capital by 5% by December 31, 2023.

    • Value added by human capital
    • Employee productivity
    • Human capital return on investment
    • Employee engagement

    Reassess team effectiveness

    Reassess and identify trends after they have worked on key focus areas for improvement.

    Track the team's progress by reassessing their effectiveness six to twelve months after the initial assessment.
    Identify if:

    • Team characteristics have changed.
    • Areas of team strengths are still a source of strength.
    • Areas for improvement have, in fact, improved.
    • There are opportunities for further improvement.

    As the team matures, priorities and areas of concern may shift; it is important to regularly reassess team effectiveness to ensure ongoing alignment and suitability.
    Note: It is not always necessary to conduct a full formal assessment; once teams become more effective and self-sufficient, informal check-ins by team leads will be sufficient.

    If you assess team effectiveness for multiple teams, you have the opportunity to identify trends:

    • Are there common challenges within teams?
    • If so, what are they?
    • How comfortable are teams with intervention?
    • How often is outside help required?

    Identifying these trends, initiatives, training, or tactics may be used to improve team effectiveness across the department – or even the organization.

    Teams are ultimately accountable for their own effectiveness.

    As teams mature, the team lead should become less involved in action planning. However, enabling truly effective teams takes significant time and resources from the team lead.

    Use the action plan created and agreed upon during the team meeting to hold teams accountable:

    • Ensure teams follow through on action items.
    • Ensure you are continuously assessing team effectiveness (formally or informally).

    The team coach should have a plan to transition into a supportive role by:

    • Providing teams with the knowledge, resources, and tools required to improve and sustain high effectiveness.
    • Providing team members and leads with a safe, open, and honest environment.
    • Stepping in as an objective third party when required.

    If the team continues to face barriers

    Other important information: If team effectiveness has not significantly improved, other interventions may be required that are beyond the scope of this project.

    The four factors outlined in the IDEA Model of team effectiveness are very important, but they are not the only things that have a positive or negative impact on teams. If attempts to improve the four factors have not resulted in the desired level of team effectiveness, evaluate other barriers:

    For organizational culture, ask if performance and reward programs do the following:

    • Value teamwork alongside individual achievement and competition
    • Provide incentives that promote a focus on individual performance over team performance
    • Reward or promote those who sabotage their teams

    For learning and development, ask:

    • Is team effectiveness included in our manager or leadership training?
    • Do we offer resources to employees seeking to improve their teamwork competencies?

    If an individual team member's or leader's performance is not meeting expectations, potential remedies include a performance improvement plan, reassignment, and termination of employment.

    These kinds of interventions are beyond the control of the team itself. In these cases, we recommend you consult with your HR department; HR professionals can be important advocates because they possess the knowledge, influence, and authority in the company to promote changes that support teamwork.

    Related Info-Tech Research

    Redesign Your IT Department

    • You could have the best IT employees in the world, but if they aren't structured well your organization will still fail in reaching its vision.
    • Increase the effectiveness of IT as a function.
    • Provide employees with clarity in their roles and responsibilities.

    Build an IT Employee Engagement Program

    • With the growing IT job market, turnover is a serious threat to IT's ability to deliver seamless value and continuously drive innovation.
    • Engagement initiatives are often seen as being HR's responsibility; however, IT leadership needs to take accountability for the retention and productivity of their employees in order to drive business value.

    Info-Tech Leadership Programs

    • Development of the leadership mind should never stop. This program will help IT leaders continue to craft their leadership competencies to navigate the ever-changing world in which we operate.
    • Actively delegate responsibilities and opportunities that engage and develop team members to build on current skills and prepare for the future.

    Research Contributors and Experts

    A picture of Carlene McCubbin

    Carlene McCubbin
    Practice Lead
    Info-Tech Research Group

    A picture of Nick Kozlo

    Nick Kozlo
    Senior Research Analyst
    Info-Tech Research Group

    A picture of Heather Leier-Murray

    Heather Leier-Murray
    Senior Research Analyst
    Info-Tech Research Group

    A picture of Stephen O'Conner

    Stephen O'Conner
    Executive Counselor
    Info-Tech Research Group

    A picture of Jane Kouptsova

    Jane Kouptsova
    Research Director
    Info-Tech Research Group

    Dr. Julie D. Judd, Ed.D.
    Chief Technology Officer
    Ventura County Office of Education

    Works Cited

    Aminov, I., A. DeSmet, and G. Jost. "Decision making in the age of urgency." McKinsey. April 2019. Accessed January 2023.
    Duhigg, Charles. "What Google Learned From Its Quest to Build the Perfect Team." The New York Times, 25 Feb. 2016. Accessed January 2023.
    Edmondson, Amy. "Psychological Safety and Learning Behavior in Work Teams." Administrative Science Quarterly, vol. 44, no. 2, June 1999, pp. 350-383.
    Gardner, Kate. "Julie Judd – Ventura County Office of Education." Toggle, 12 Sept. 2022. Accessed January 2023.
    Google People Operations. "Guide: Understand Team Effectiveness." reWork, n.d. Accessed February 2023.
    Harkins, Phil. "10 Leadership Techniques for Building High-Performing Teams." Linkage Inc., 2014. Accessed 10 April 2017.
    Heath, C. and D. Heath. Decision: How to make better choices in life and work. Random House, 2013, ISBN 9780307361141.
    Hill, Jon. "What is an Information Silo and How Can You Avoid It." Bloomfire, 23 March 2022. Accessed January 2023.
    "IT Team Management Software for Enhanced Productivity." Freshworks, n.d. Accessed January 2023.
    Jackson, Brian. "2022 Tech Trends." Info-Tech Research Group, 2022. Accessed December 2022.
    Kahneman, Daniel. Thinking fast and slow. Farrar, Straus and Giroux. 2011.
    Kouptsova, J., and A. Mathieson. "State of Hybrid Work in IT." Info-Tech Research Group, 2023. Accessed January 2023.
    Mayfield, Clifton, et al. "Psychological Collectivism and Team Effectiveness: Moderating Effects of Trust and Psychological Safety." Journal of Organizational Culture, Communications and Conflict, vol. 20, no. 1, Jan. 2016, pp. 78-94.
    Rock, David. "SCARF: A Brain-Based Model for Collaborating With and Influencing Others." NeuroLeadership Journal, 2008. Web.
    "The State of High Performing Teams in Tech Hypercontext." Hypercontext. 2022. Accessed November 2022.
    Weick, Carl, and Kathleen Sutcliff. Managing the unexpected. John Wiley & Sons, 2007.
    "Workplace Conflict Statistics: How we approach conflict at work." The Niagara Institute, August 2022. Accessed December 2022.

    Take Control of Cloud Costs on AWS

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    • Parent Category Name: Cloud Strategy
    • Parent Category Link: /cloud-strategy
    • Traditional IT budgeting and procurement processes don't work for public cloud services.
    • The self-service nature of the cloud means that often the people provisioning cloud resources aren't accountable for the cost of those resources.
    • Without centralized control or oversight, organizations can quickly end up with massive AWS bills that exceed their IT salary cost.

    Our Advice

    Critical Insight

    • Most engineers care more about speed of feature delivery and reliability of the system than they do about cost.
    • Often there are no consequences for over architecting or overspending on AWS.
    • Many organizations lack sufficient visibility into their AWS spend, making it impossible to establish accountability and controls.

    Impact and Result

    • Define roles and responsibilities.
    • Establish visibility.
    • Develop processes, procedures, and policies.

    Take Control of Cloud Costs on AWS Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should take control of cloud costs, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Build cost accountability framework

    Assess your current state, define your cost allocation model, and define roles and responsibilities.

    • Cloud Cost Management Worksheet
    • Cloud Cost Management Capability Assessment
    • Cloud Cost Management Policy
    • Cloud Cost Glossary of Terms

    2. Establish visibility

    Define dashboards and reports, and document account structure and tagging requirements.

    • Service Cost Cheat Sheet

    3. Define processes and procedures

    Establish governance for tagging and cost control, define processes for right-sizing, and define processes for purchasing commitment discounts.

    • Right-Sizing Workflow (Visio)
    • Right-Sizing Workflow (PDF)
    • Commitment Purchasing Workflow (Visio)
    • Commitment Purchasing Workflow (PDF)

    4. Build implementation plan

    Document process interactions, establish program KPIs, and build implementation roadmap and communication plan.

    • Cloud Cost Management Task List

    Infographic

    Workshop: Take Control of Cloud Costs on AWS

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Build Cost Accountability Framework

    The Purpose

    Establish clear lines of accountability and document roles and responsibilities to effectively manage cloud costs.

    Key Benefits Achieved

    Chargeback/showback model to provide clear accountability for costs.

    Understanding of key areas to focus on to improve cloud cost management capabilities.

    Activities

    1.1 Assess current state

    1.2 Determine cloud cost model

    1.3 Define roles and responsibilities

    Outputs

    Cloud cost management capability assessment

    Cloud cost model

    Roles and responsibilities

    2 Establish Visibility

    The Purpose

    Establish visibility into cloud costs and drivers of those costs.

    Key Benefits Achieved

    Better understanding of what is driving costs and how to keep them in check.

    Activities

    2.1 Develop architectural patterns

    2.2 Define dashboards and reports

    2.3 Define account structure

    2.4 Document tagging requirements

    Outputs

    Architectural patterns; service cost cheat sheet

    Dashboards and reports

    Account structure

    Tagging scheme

    3 Define Processes and Procedures

    The Purpose

    Develop processes, procedures, and policies to control cloud costs.

    Key Benefits Achieved

    Improved capability of reducing costs.

    Documented processes and procedures for continuous improvement.

    Activities

    3.1 Establish governance for tagging

    3.2 Establish governance for costs

    3.3 Define right-sizing process

    3.4 Define purchasing process

    3.5 Define notification and alerts

    Outputs

    Tagging policy

    Cost control policy

    Right-sizing process

    Commitment purchasing process

    Notifications and Alerts

    4 Build Implementation Plan

    The Purpose

    Document next steps to implement and improve cloud cost management program.

    Key Benefits Achieved

    Concrete roadmap to stand up and/or improve the cloud cost management program.

    Activities

    4.1 Document process interaction changes

    4.2 Define cloud cost program KPIs

    4.3 Build implementation roadmap

    4.4 Build communication plan

    Outputs

    Changes to process interactions

    Cloud cost program KPIs

    Implementation roadmap

    Communication plan

    Skills Development on the Mainframe Platform

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    Mainframes remain a critical part of an organization’s infrastructure and will need to support these platforms for the foreseeable future. Despite the importance, it can be a challenge for organizations to find qualified resources to support them. Meanwhile, companies are unsure of where to find help to train and develop their teams on mainframe technologies and are at risk of a skills gap within their teams.

    Our Advice

    Critical Insight

    • Mainframes continue to have wide usage, particularly in enterprise organizations. The complexity of moving or replatforming many of these applications means these platforms will be around for a long time still.
    • Companies need to be proactive about developing their teams to support their mainframe systems.

    Impact and Result

    • Companies can protect their assets by cultivating a pipeline of qualified resources to support their mainframe infrastructure.
    • There is a robust training ecosystem headed by large, reputable organizations to help develop and support companies' resources. You don’t have to do it alone.

    Skills Development on the Mainframe Platform Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Skills Development on the Mainframe Platform Storyboard – An overview of the solutions available to support your mainframe training and skills development needs.

    Your mainframes are not going to disappear overnight. These systems often support the most critical operations in your organization. You need to ensure you have the right qualified resources to support your platforms.

    • Skills Development on the Mainframe Platform Storyboard
    [infographic]

    Increase Grant Application Success

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    • Parent Category Name: Cost & Budget Management
    • Parent Category Link: /cost-and-budget-management
    • Writing grants has not been prioritized by the organization.
    • Your organization is unable to start, finish, and/or continue priority projects or initiatives as it does not have sufficient funds.
    • Grants are applied to in an ad hoc manner by employees who do not have sufficient time and resources to dedicate to the process.

    Our Advice

    Critical Insight

    There are three critical components to the grant application process:

    • Being strategic about the grant opportunities your organization chooses to pursue.
    • Dedicating sufficient time and resources to writing a competitive grant application.
    • Ensuring your organization will be able to adhere to the grant parameters if awarded the funding.

    Impact and Result

    • By leveraging Info-Tech’s methodology, your organization will strategically select, write, and submit competitive grant applications, securing additional funding sources to support the organization and the communities you serve.
    • This research can enhance the grant writing capabilities of the organization and ensure that every grant chosen aligns with your organizational priorities.
    • This blueprint will drive consensus on which grant applications should be prioritized by the organization, ensuring resourcing, feasibility, and significance are considered.

    Increase Grant Application Success Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should enhance your organization's grant application lifecycle and how you can increase the number of grants your organization is awarded. Review Info-Tech’s methodology and understand the four ways Info-Tech can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Identify Opportunities

    Identify grant funding opportunities that align with your organization's priorities. Ensure the programs, services, projects, and initiatives that align with these priorities can be financially supported by grant funding.

    • Increase Grant Application Success – Phase 1: Identify Opportunities
    • Grant Identification and Prioritization Tool for Organizations

    2. Grant Prioritization

    Prioritize applying for the grant opportunities that your organization identified. Be sure to consider the feasibility of implementing the project or initiative if your organization is awarded the grant.

    • Increase Grant Application Success – Phase 2: Grant Prioritization

    3. Write the Grant Application

    Write a competitive grant application that has been strategically developed and actively critiqued by various internal and external reviewers.

    • Increase Grant Application Success – Phase 3: Write the Grant Application
    • Grant Writing Checklist

    4. Submit the Grant Application

    Submit an exemplary grant application that meets the guidelines and expectations of the granting agency prior to the due date.

    • Increase Grant Application Success – Phase 4: Submit the Grant Application
    • Grant Follow-up Email Template

    Infographic

    Workshop: Increase Grant Application Success

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Determine Your Organization's Priorities

    The Purpose

    Determine the key priorities of your organization and identify grant funding opportunities that align with those priorities.

    Key Benefits Achieved

    Prevents duplicate grant applications from being submitted

    Ensures the grant and the organization's priorities are aligned

    Increases the success rate of grant applications

    Activities

    1.1 Discuss grant funding opportunities and their importance to the organization.

    1.2 Identify organizational priorities.

    Outputs

    An understanding of why grants are important to your organization

    A list of priorities being pursued by your organization

    2 Prioritize Grant Funding Opportunities

    The Purpose

    Identify potential grant funding opportunities that align with the projects/initiatives the organization would like to pursue. Prioritize these funding opportunities and identify which should take precedent based on resourcing, importance, likelihood of success, and feasibility.

    Key Benefits Achieved

    Generate a list of potential funding opportunities that can be revisited when resources allow

    Obtain consensus from your working group on which grants should be pursued based on how they have been prioritized

    Activities

    2.1 Develop a list of potential grant funding opportunities.

    2.2 Define the resource capacity your organization has to support the granting writing process.

    2.3 Discuss and prioritize grant opportunities

    Outputs

    A list of potential grant funding opportunities

    Realistic expectations of your organization's capacity to undertake the grant writing lifecycle

    Notes and priorities from your discussion on grant opportunities

    3 Sketch a Grant Application

    The Purpose

    Take the grant that was given top priority in the last section and sketch out a draft of what that application will look like. Think critically about the sketch and determine if there are opportunities to further clarify and demonstrate the goals of the grant application.

    Key Benefits Achieved

    A sketch ready to be developed into a grant application

    A critique of the sketch to ensure that the application will be well understood by the reviewers of your submission

    Activities

    3.1 Sketch the grant application.

    3.2 Perform a SWOT analysis of the grant sketch.

    Outputs

    A sketched version of the grant application ready to be drafted

    A SWOT analysis that critically examines the sketch and offers opportunities to enhance the application

    4 Prepare to Submit the Grant Application

    The Purpose

    Have the grant application actively critiqued by various internal and external individuals. This will increase the grant application's quality and generate understanding of the application submission and post-submission process.

    Key Benefits Achieved

    A list of individuals (internal and external) that can potentially review the application prior to submission

    Preparation for the submission process

    An understanding of why the opportunity to learn how to improve future grant applications is so important

    Activities

    4.1 Identify potential individuals who will review the draft of your grant application.

    4.2 Discuss next steps around the grant submission.

    4.3 Review grant writing best practices.

    Outputs

    A list of potential individuals who can be asked to review and critique the grant application

    An understanding of what the next steps in the process will be

    Knowledge of grant writing best practices

    Slash Spending by Optimizing Your Software Maintenance and Support

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    • Perpetual software maintenance (SW M&S) is an annual budget cost that increases almost yearly. You don’t really know if there is value in it, if its required by the vendor, or if there are opportunities for cost savings.
    • Most organizations never reap the full benefits of software M&S. They blindly send renewal fees to the vendor every year without validating their needs or the value of the maintenance. In addition, your vendor maintenance may be under contract and you aren’t sure what the obligations are for both parties.

    Our Advice

    Critical Insight

    • Analyzing the benefits contained within a vendor’s software M&S will provide the actual cost value of the M&S and whether there are critical support requirements vs. “nice to have” benefits.
    • Understanding the value and your requirement for M&S will allow you to make an informed decision on how best to optimize and reduce your annual software M&S spend.
    • Use a holistic approach when looking to reduce your software M&S spend. Review the entire portfolio for targeted reduction that will result in short- and long-term savings.
    • When targeting vendors to negotiate M&S price or coverage reduction, engaging them three to six months in advance of renewal will provide you with more time to effectively negotiate and not fall to the pressure of time.

    Impact and Result

    • Reduce annual costs for software maintenance and support.
    • Complete a value of investment (VOI) analysis of your software M&S for strategic vendors.
    • Maximize value of the software M&S by using all the benefits being paid for.
    • Right-size support coverage for your requirements.
    • Prioritize software vendors to target for cost reduction and optimization.

    Slash Spending by Optimizing Your Software Maintenance and Support Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out how to prioritize your software vendors and effectively target M&S for reduction, optimization, or elimination.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Evaluate

    Evaluate what software maintenance you are spending money.

    • Slash Spending by Optimizing Your Software Maintenance and Support – Phase 1: Evaluate
    • Software M&S Inventory and Prioritization Tool

    2. Establish

    Establish your software M&S requirements and coverage.

    • Slash Spending by Optimizing Your Software Maintenance and Support – Phase 2: Establish
    • Software Vendor Classification Tool

    3. Optimize

    Optimize your M&S spend, reduce or eliminate, where applicable.

    • Slash Spending by Optimizing Your Software Maintenance and Support – Phase 3: Optimize
    • Software M&S Value of Investment Tool
    • Software M&S Cancellation Decision Guide
    • Software M&S Executive Summary Template
    • Software M&S Cancellation Support Template
    [infographic]

    Grow Your Own PPM Solution

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    • Parent Category Name: Portfolio Management
    • Parent Category Link: /portfolio-management
    • As portfolio manager, you’re responsible for supporting the intake of new project requests, providing visibility into the portfolio of in-flight projects, and helping to facilitate the right approval and prioritization decisions.
    • You need a project portfolio management (PPM) tool that promotes the maintenance and flow of good data to help you succeed in these tasks. However, while throwing expensive technology at bad process rarely works, many organizations take this approach to solve their PPM problems.
    • Commercial PPM solutions are powerful and compelling, but they are also expensive, complex, and hard to use. When a solution is not properly adopted, the data can be unreliable and inconsistent, defeating the point of purchasing a tool in the first place.

    Our Advice

    Critical Insight

    • Your choice of PPM solution must be in tune with your organizational PPM maturity to ensure that you are prepared to sustain the tool use without having the corresponding PPM processes collapse under its own weight.
    • A spreadsheet-based homegrown PPM solution can provide key capabilities of an optimized PPM solution with a high level of sophistication and complexity without the prohibitive capital and labor costs demanded by commercial PPM solution.
    • Focus on your PPM decision makers that will consume the reports and insights by investigating their specific reporting needs.

    Impact and Result

    • Think outside the commercial box. Develop an affordable, adoptable, and effective PPM solution using widely available tools based on Info-Tech’s ready-to-deploy templates.
    • Make your solution sustainable. When it comes to portfolio management, high level is better. A tool that is accurate and maintainable will provide more value than one that strives for precise data yet is ultimately unmaintainable.
    • Report success. A PPM tool needs to foster portfolio visibility in order to engage and inform the executive layer and support effective decision making.

    Grow Your Own PPM Solution Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should grow your own PPM solution, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Right-size your PPM solution

    Scope an affordable, adoptable, and effective PPM solution with Info-Tech's Portfolio Manager 2017 workbook.

    • Grow Your Own PPM Solution – Phase 1: Right-Size Your PPM Solution
    • Portfolio Manager 2017 Cost-in-Use Estimation Tool
    • None

    2. Get to know Portfolio Manager 2017

    Learn how to use Info-Tech's Portfolio Manager 2017 workbook and create powerful reports.

    • Grow Your Own PPM Solution – Phase 2: Meet Portfolio Manager 2017
    • Portfolio Manager 2017
    • Portfolio Manager 2017 (with Actuals)
    • None
    • None
    • None

    3. Implement your homegrown PPM solution

    Plan and implement an affordable, adoptable, and effective PPM solution with Info-Tech's Portfolio Manager 2017 workbook.

    • Grow Your Own PPM Solution – Phase 3: Implement Your PPM Solution
    • Portfolio Manager 2017 Operating Manual
    • Stakeholder Engagement Workbook
    • Portfolio Manager Debut Presentation for Portfolio Owners
    • Portfolio Manager Debut Presentation for Data Suppliers

    4. Outgrow your own PPM solution

    Develop an exit strategy from your home-grown solution to a commercial PPM toolset. In this video, we show a rapid transition from the Excel dataset shown on this page to a commercial solution from Meisterplan. Christoph Hirnle of Meisterplan is interviewed starting at 9 minutes.

    • None
    [infographic]

    Workshop: Grow Your Own PPM Solution

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Scope a Homegrown PPM Solution for Your Organization

    The Purpose

    Assess the current state of project portfolio management capability at your organization. The activities in this module will inform the next modules by exploring your organization’s current strengths and weaknesses and identifying areas that require improvement.

    Set up the workbook to generate a fully functional project portfolio workbook that will give you a high-level view into your portfolio.

    Key Benefits Achieved

    A high-level review of your current project portfolio capability is used to decide whether a homegrown PPM solution is an appropriate choice

    Cost-benefit analysis is done to build a business case for supporting this choice

    Activities

    1.1 Review existing PPM strategy and processes.

    1.2 Perform a cost-benefit analysis.

    Outputs

    Confirmation of homegrown PPM solution as the right choice

    Expected benefits for the PPM solution

    2 Get to Know Portfolio Manager 2017

    The Purpose

    Define a list of requirements for your PPM solution that meets the needs of all stakeholders.

    Key Benefits Achieved

    A fully customized PPM solution in your chosen platform

    Activities

    2.1 Introduction to Info-Tech's Portfolio Manager 2017: inputs, outputs, and the data model.

    2.2 Gather requirements for enhancements and customizations.

    Outputs

    Trained project/resource managers on the homegrown solution

    A wish list of enhancements and customizations

    3 Implement Your Homegrown PPM Solution

    The Purpose

    Determine an action plan regarding next steps for implementation.

    Implement your homegrown PPM solution. The activities outlined in this step will help to promote adoption of the tool throughout your organization.

    Key Benefits Achieved

    A set of processes to integrate the new homegrown PPM solution into existing PPM activities

    Plans for piloting the new processes, process improvement, and stakeholder communication

    Activities

    3.1 Plan to integrate your new solution into your PPM processes.

    3.2 Plan to pilot the new processes.

    3.3 Manage stakeholder communications.

    Outputs

    Portfolio Manager 2017 operating manual, which documents how Portfolio Manager 2017 is used to augment the PPM processes

    Plan for a pilot run and post-pilot evaluation for a wider rollout

    Communication plan for impacted PPM stakeholders

    The Complete Manual for Layoffs

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    • Parent Category Name: Lead
    • Parent Category Link: /lead

    When the economy is negatively influenced by factors beyond any organization’s control, the impact can be felt almost immediately on the bottom line. This decline in revenue as a result of a weakening economy will force organizations to reconsider every dollar they spend.

    Our Advice

    Critical Insight

    • The remote work environment many organizations find themselves in adds a layer of complexity to the already sensitive process of laying off employees.
    • Carrying out layoffs must be done while keeping personal contact as your first priority. That personal contact should be the basis for all subsequent communication with laid-off and remaining staff, even after layoffs have occurred.

    Impact and Result

    By following our process, we can provide your organization with the direction, tools, and best practices to lay off employees. This will need to be done with careful consideration into your organization’s short- and longer-term strategic goals.

    The Complete Manual for Layoffs Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Prepare for layoffs

    Understand the most effective cost-cutting solutions and set layoff policies and guidelines.

    • The Complete Manual for Layoffs Storyboard
    • Layoffs SWOT Analysis Template
    • Redeployment and Layoff Strategy Workbook
    • Sample Layoffs Policy
    • Cost-Cutting Planning Tool
    • Termination Costing Tool

    2. Objectively identify employees

    Develop an objective layoff selection method and plan for the transfer of essential responsibilities.

    • Workforce Planning Tool
    • Employee Layoff Selection Tool

    3. Prepare to meet with employees

    Plan logistics, training, and a post-layoff plan communication.

    • Termination Logistics Tool
    • IT Knowledge Transfer Risk Assessment Tool
    • IT Knowledge Transfer Plan Template
    • IT Knowledge Identification Interview Guide Template
    • Knowledge Transfer Job Aid
    • Layoffs Communication Package

    4. Meet with employees

    Collaborate with necessary departments and deliver layoffs notices.

    • Employee Departure Checklist Tool

    5. Monitor and manage departmental effectiveness

    Plan communications for affected employee groups and monitor organizational performance.

    • Ten Ways to Connect With Your Employees
    • Creating Connections
    [infographic]

    Build an ERP Strategy and Roadmap

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    • Parent Category Name: Enterprise Resource Planning
    • Parent Category Link: /enterprise-resource-planning
    • Organizations often do not know where to start with an ERP project.
    • They focus on tactically selecting and implementing the technology.
    • ERP projects are routinely reported as going over budget, over schedule, and they fail to realize any benefits.

    Our Advice

    Critical Insight

    • An ERP strategy is an ongoing communication tool for the business.
    • Accountability for ERP success is shared between IT and the business.
    • An actionable roadmap provides a clear path to benefits realization.

    Impact and Result

    • Align the ERP strategy and roadmap with business priorities, securing buy-in from the business for the program.
    • Identification of gaps, needs, and opportunities in relation to business processes; ensuring the most critical areas are addressed.
    • Assess alternatives for the critical path(s) most relevant to your organization’s direction.

    Build an ERP Strategy and Roadmap Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Build an ERP Strategy and Roadmap – A comprehensive guide to align business and IT on what the organization needs from their ERP.

    A business-led, top-management-supported initiative partnered with IT has the greatest chance of success.

  • Aligning and prioritizing key business and technology drivers.
  • Clearly defining what is in and out of scope for the project.
  • Getting a clear picture of how the business process and underlying applications support the business strategic priorities.
  • Pulling it all together into an actionable roadmap.
    • Build an ERP Strategy and Roadmap – Phases 1-4
    • ERP Strategy Report Template
    [infographic]

    Workshop: Build an ERP Strategy and Roadmap

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Introduction to ERP

    The Purpose

    To build understanding and alignment between business and IT on what an ERP is and the goals for the project

    Key Benefits Achieved

    Clear understanding of how the ERP supports the organizational goals

    What business processes the ERP will be supporting

    An initial understanding of the effort involved

    Activities

    1.1 Introduction to ERP

    1.2 Background

    1.3 Expectations and goals

    1.4 Align business strategy

    1.5 ERP vision and guiding principles

    1.6 ERP strategy model

    1.7 ERP operating model

    Outputs

    ERP strategy model

    ERP Operating model

    2 Build the ERP operation model

    The Purpose

    Generate an understanding of the business processes, challenges, and application portfolio currently supporting the organization.

    Key Benefits Achieved

    An understanding of the application portfolio supporting the business

    Detailed understanding of the business operating processes and pain points

    Activities

    2.1 Build application portfolio

    2.2 Map the level 1 ERP processes including identifying stakeholders, pain points, and key success indicators

    2.3 Discuss process and technology maturity for each level 1 process

    Outputs

    Application portfolio

    Mega-processes with level 1 process lists

    3 Project set up

    The Purpose

    A project of this size has multiple stakeholders and may have competing priorities. This section maps those stakeholders and identifies their possible conflicting priorities.

    Key Benefits Achieved

    A prioritized list of ERP mega-processes based on process rigor and strategic importance

    An understanding of stakeholders and competing priorities

    Initial compilation of the risks the organization will face with the project to begin early mitigation

    Activities

    3.1 ERP process prioritization

    3.2 Stakeholder mapping

    3.3 Competing priorities review

    3.4 Initial risk register compilation

    Outputs

    Prioritized ERP operating model

    Stakeholder map.

    Competing priorities list.

    Initial risk register.

    4 Roadmap and presentation review

    The Purpose

    Select a future state and build the initial roadmap to set expectations and accountabilities.

    Key Benefits Achieved

    Identification of the future state

    Initial roadmap with expectations on accountability and timelines

    Activities

    4.1 Discuss future state options

    4.2 Build initial roadmap

    4.3 Review of final deliverable

    Outputs

    Future state options

    Initiative roadmap

    Draft final deliverable

    Further reading

    Build an ERP Strategy and Roadmap

    Align business and IT to successfully deliver on your ERP initiative

    Table of Contents

    Analyst Perspective

    Phase 3: Plan Your Project

    Executive Summary

    Step 3.1: Stakeholders, risk, and value

    Phase 1: Build Alignment and Scope

    Step 3.2: Project set up

    Step 1.1: Aligning Business and IT

    Phase 4: Next Steps

    Step 1.2: Scope and Priorities

    Step 4.1: Build your roadmap

    Phase 2: Define Your ERP

    Step 4.2: Wrap up and present

    Step 2.1: ERP business model

    Summary of Accomplishment

    Step 2.2: ERP processes and supporting applications

    Research Contributors

    Step 2.3: Process pains, opportunities, and maturity

    Related Info-Tech Research

    Bibliography

    Build an ERP Strategy and Roadmap

    Align business and IT to successfully deliver on your ERP initiative

    EXECUTIVE BRIEF

    Analyst Perspective

    A foundational ERP strategy is critical to decision making.

    Photo of Robert Fayle, Research Director, Enterprise Applications, Info-Tech Research Group.

    Enterprise resource planning (ERP) is a core tool that the business leverages to accomplish its goals. An ERP that is doing its job well is invisible to the business. The challenges come when the tool is no longer invisible. It has become a source of friction in the functioning of the business

    ERP systems are expensive, their benefits are difficult to quantify, and they often suffer from poor user satisfaction. Post-implementation, technology evolves, organizational goals change, and the health of the system is not monitored. This is complicated in today’s digital landscape with multiple integration points, siloed data, and competing priorities.

    Too often organizations jump into selecting replacement systems without understanding the needs of the organization. Alignment between business and IT is just one part of the overall strategy. Identifying key pain points and opportunities, assessed in the light of organizational strategy, will provide a strong foundation to the transformation of the ERP system.

    Robert Fayle
    Research Director, Enterprise Applications
    Info-Tech Research Group

    Executive Summary

    Your Challenge

    Organizations often do not know where to start with an ERP project. They focus on tactically selecting and implementing the technology but ignore the strategic foundation that sets the ERP system up for success. ERP projects are routinely reported as going over budget, over schedule, and they fail to realize any benefits.

    Common Obstacles

    ERP projects impact the entire organization – they are not limited to just financial and operating metrics. The disruption is felt during both implementation and in the production environment.

    Missteps early on can cost time, financial resources, and careers. Roughly 55% of ERP projects reported being over budget, and two-thirds of organizations implementing ERP realized less than half of their anticipated benefits.

    Info-Tech’s Approach

    Obtain organizational buy-in and secure top management support. Set clear expectations, guiding principles, and critical success factors.

    Build an ERP operating model/business model that identifies process boundaries, scope, and prioritizes requirements. Assess stakeholder involvement, change impact, risks, and opportunities.

    Understand the alternatives your organization can choose for the future state of ERP. Develop an actionable roadmap and meaningful KPIs that directly align with your strategic goals.

    Info-Tech Insight

    Accountability for ERP success is shared between IT and the business. There is no single owner of an ERP. A unified approach to building your strategy promotes an integrated roadmap so all stakeholders have clear direction on the future state.

    Insight summary

    Enterprise resource planning (ERP) systems facilitate the flow of information across business units. It allows for the seamless integration of systems and creates a holistic view of the enterprise to support decision making.

    In many organizations, the ERP system is considered the lifeblood of the enterprise. Problems with this key operational system will have a dramatic impact on the ability of the enterprise to survive and grow.

    A measured and strategic approach to change will help mitigate many of the risks associated with ERP projects, which will avoid the chances of these changes becoming the dreaded “career killers.”

    A business led, top management supported initiative partnered with IT has the greatest chance of success.

    • A properly scoped ERP project reduces churn and provides all parts of the business with clarity.
    • This blueprint provides the business and IT the methodology to get the right level of detail for the business processes that the ERP supports so you can avoid getting lost in the details.
    • Build a successful ERP Strategy and roadmap by:
      • Aligning and prioritizing key business and technology drivers.
      • Clearly defining what is in and out of scope for the project.
      • Providing a clear picture of how the business process and underlying applications support the business strategic priorities.
      • Pulling it all together into an actionable roadmap.

    Enterprise Resource Planning (ERP)

    What is ERP?

    Enterprise resource planning (ERP) systems facilitate the flow of information across business units. They allow for the seamless integration of systems and create a holistic view of the enterprise to support decision making.

    In many organizations, the ERP system is considered the lifeblood of the enterprise. Problems with this key operational system will have a dramatic impact on the ability of the enterprise to survive and grow.

    An ERP system:

    • Automates processes, reducing the amount of manual, routine work.
    • Integrates with core modules, eliminating the fragmentation of systems.
    • Centralizes information for reporting from multiple parts of the value chain to a single point.

    A diagram visualizing the many aspects of ERP and the categories they fall under. Highlighted as 'Supply Chain Management' are 'Supply Chain: Procure to Pay' and 'Distribution: Forecast to Delivery'. Highlighted as 'Customer Relationship Management' are 'Sales: Quote to Cash', 'CRM: Market to Order', and 'Customer Service: Issue to Resolution'.

    ERP use cases:

    • Product-Centric
      Suitable for organizations that manufacture, assemble, distribute, or manage material goods.
    • Service-Centric
      Suitable for organizations that provide and manage field services and/or professional services.

    ERP by the numbers

    50-70%
    Statistical analysis of ERP projects indicates rates of failure vary from 50 to 70%. Taking the low end of those analyst reports, one in two ERP projects is considered a failure. (Source: Saxena and Mcdonagh)

    85%
    Companies that apply the principles of behavioral economics outperform their peers by 85% in sales growth and more than 25% in gross margin. (Source: Gallup)

    40%
    Nearly 40% of companies said functionality was the key driver for the adoption of a new ERP. (Source: Gheorghiu)

    ERP dissatisfaction

    Drivers of Dissatisfaction
    Business
    • Misaligned objectives
    • Product fit
    • Changing priorities
    • Lack of metrics
    Data
    • Access to data
    • Data hygiene
    • Data literacy
    • One view of the customer
    People and teams
    • User adoption
    • Lack of IT support
    • Training (use of data and system)
    • Vendor relations
    Technology
    • Systems integration
    • Multi-channel complexity
    • Capability shortfall
    • Lack of product support

    Finance, IT, Sales, and other users of the ERP system can only optimize ERP with the full support of each other. The cooperation of the departments is crucial when trying to improve ERP technology capabilities and customer interaction.

    Info-Tech Insight

    While technology is the key enabler of building strong customer experiences, there are many other drivers of dissatisfaction. IT must stand shoulder-to-shoulder with the business to develop a technology framework for ERP.

    Info-Tech’s methodology for developing a foundational ERP strategy and roadmap

    1. Build alignment and scope 2. Define your ERP 3. Plan your project 4. Next Steps
    Phase Steps
    1. Aligning business and IT
    2. Scope and priorities
    1. ERP Business Model
    2. ERP processes and supporting applications
    3. Process pains, opportunities & maturity
    1. Stakeholders, risk & value
    2. Project set up
    1. Build your roadmap
    2. Wrap up and present
    Phase Outcomes Discuss organizational goals and how to advance those using the ERP system. Establish the scope of the project and ensure that business and IT are aligned on project priorities. Build the ERP business model then move on to the top level (mega) processes and an initial list of the sub-processes. Generate a list of applications that support the identified processes. Conclude with a complete view of the mega-processes and their sub-processes. Map out your stakeholders to evaluate their impact on the project, build an initial risk register and discuss group alignment. Conclude the phase by setting the initial core project team and their accountabilities to the project. Review the different options to solve the identified pain points then build out a roadmap of how to get to that solution. Build a communication plan as part of organizational change management, which includes the stakeholder presentation.

    Blueprint deliverables

    Each step of this blueprint is accompanied by supporting deliverables to help you accomplish your goals:

    Sample of the Key Deliverable 'ERP Strategy Report'.

    ERP Strategy Report

    Complete an assessment of processes, prioritization, and pain points, and create an initiative roadmap.

    Samples of blueprint deliverables related to 'ERP Strategy Report'.

    ERP Business Model
    Align your business and technology goals and objectives in the current environment.
    Sample of the 'ERP Business Model' blueprint deliverable.
    ERP Operating Model
    Identify and prioritize your ERP top-level processes.
    Sample of the 'ERP Operating Model' blueprint deliverable.
    ERP Process Prioritization
    Assess ERP processes against the axes of rigor and strategic importance.
    Sample of the 'ERP Process Prioritization' blueprint deliverable.
    ERP Strategy Roadmap
    A data-driven roadmap of how to address the ERP pain points and opportunities.
    Sample of the 'ERP Strategy Roadmap' blueprint deliverable.

    Executive Brief Case Study

    INDUSTRY: Aerospace
    SOURCE: Panorama, 2021

    Aerospace organization assesses ERP future state from opportunities, needs, and pain points

    Challenge

    Several issues plagued the aerospace and defense organization. Many of the processes were ad hoc and did not use the system in place, often relying on Excel. The organization had a very large pain point stemming from its lack of business process standardization and oversight. The biggest gap, however, was from the under-utilization of the ERP software.

    Solution

    By assessing the usage of the system by employees and identifying key workarounds, the gaps quickly became apparent. After assessing the organization’s current state and generating recommendations from the gaps, it realized the steps needed to achieve its desired future state. The analysis of the pain points generated various needs and opportunities that allowed the organization to present and discuss its key findings with executive leadership to set milestones for the project.

    Results

    The overall assessment led the organization to the conclusion that in order to achieve its desired future state and maximize ROI from its ERP, the organization must address the internal issues prior to implementing the upgraded software.

    Info-Tech offers various levels of support to best suit your needs

    DIY Toolkit

    Guided Implementation

    Workshop

    Consulting

    "Our team has already made this critical project a priority, and we have the time and capability, but some guidance along the way would be helpful." "Our team knows that we need to fix a process, but we need assistance to determine where to focus. Some check-ins along the way would help keep us on track." "We need to hit the ground running and get this project kicked off immediately. Our team has the ability to take this over once we get a framework and strategy in place." "Our team does not have the time or the knowledge to take this project on. We need assistance through the entirety of this project."

    Diagnostics and consistent frameworks used throughout all four options

    Guided Implementation

    What does a typical GI on this topic look like?

    A Guided Implementation (GI) is a series of calls with an Info-Tech analyst to help implement our best practices in your organization.

    A typical GI is between eight to twelve calls over the course of four to six months.

    Phase 1

    • Call #1: Scoping call to understand the current situation.
    • Call #2: Establish business & IT alignment and project scope.

    Phase 2

    • Call #3: Discuss the ERP Strategy business model and mega-processes.
    • Call #4: Begin the drill down on the level 1 processes.

    Phase 3

    • Call #5: Establish the stakeholder map and project risks.
    • Call #6: Discuss project setup including stakeholder commitment and accountability.

    Phase 4

    • Call #7: Discuss resolution paths and build initial roadmap.
    • Call #8: Summarize results and plan next steps.

    Workshop Overview

    Contact your account representative for more information.
    workshops@infotech.com1-888-670-8889

    Day 1 Day 2 Day 3 Day 4 Day 5
    Activities
    Introduction to ERP

    1.1 Introduction to ERP

    1.2 Background

    1.3 Expectations and goals

    1.4 Align business strategy

    1.5 ERP vision and guiding principles

    1.6 ERP strategy model

    1.7 ERP operating model

    Build the ERP operating model

    2.1 Build application portfolio

    2.2 Map the level 1 ERP processes including identifying stakeholders, pain points, and key success indicators

    2.3 Discuss process and technology maturity for each level 1 process

    Project set up

    3.1 ERP process prioritization

    3.2 Stakeholder mapping

    3.3 Competing priorities review

    3.4 Initial risk register compilation

    3.5 Workshop retrospective

    Roadmap and presentation review

    4.1 Discuss future state options

    4.2 Build initial roadmap

    4.3 Review of final deliverable

    Next Steps and wrap-up (offsite)

    5.1 Complete in-progress deliverables from previous four days

    5.2 Set up review time for workshop deliverables and to discuss next steps

    Deliverables
    1. ERP strategy model
    2. ERP operating model
    1. Application portfolio
    2. Mega-processes with level 1 process lists
    1. Prioritized ERP operating model
    2. Stakeholder map
    3. Competing priorities list
    4. Initial risk register
    1. Future state options
    2. Initiative roadmap
    3. Draft final deliverable
    1. Completed ERP strategy template
    2. ERP strategy roadmap

    Build an ERP Strategy and Roadmap

    Phase 1

    Build alignment and scope

    Phase 1

    • 1.1 Aligning business and IT
    • 1.2 Scope and priorities

    Phase 2

    • 2.1 ERP Business Model
    • 2.2 ERP processes and supporting applications
    • 2.3 Process pains, opportunities & maturity

    Phase 3

    • 3.1 Stakeholders, risk & value
    • 3.2 Project set up

    Phase 4

    • 4.1 Build your roadmap
    • 4.2 Wrap up and present

    This phase will walk you through the following activities:

    Build a common language to ensure clear understanding of the organizational needs. Define a vision and guiding principles to aid in decision making and enumerate how the ERP supports achievement of the organizational goals. Define the initial scope of the ERP project. This includes the discussion of what is not in scope.

    This phase involves the following participants:

    • Primary stakeholders in each value stream supported by the ERP
    • ERP Applications support team

    Create a compelling case that addresses strategic business objectives

    When someone at the organization asks you WHY, you need to deliver a compelling case. The ERP project will receive pushback, doubt, and resistance; if you can’t answer the question WHY, you will be left back-peddling.

    When faced with a challenge, prepare for the WHY.

    • Why do we need this?
    • Why are we spending all this money?
    • Why are we bothering?
    • Why is this important?
    • Why did we do it this way?
    • Why did we choose this vendor?

    Most organizations can answer “What?”
    Some organizations can answer “How?”
    Very few organizations have an answer for “Why?”

    Each stage of the project will be difficult and present its own unique challenges and failure points. Re-evaluate if you lose sight of WHY at any stage in the project.

    Step 1.1

    Aligning business and IT

    Activities
    • 1.1.1 Build a glossary
    • 1.1.2 ERP Vision and guiding principles
    • 1.1.3 Corporate goals and ERP benefits

    This step will walk you through the following activities:

    • Building a common language to ensure a clear understanding of the organization’s needs.
    • Creating a definition of your vision and identifying the guiding principles to aid in decision making.
    • Defining how the ERP supports achievement of the organizational goals.

    This step involves the following participants:

    • Primary stakeholders in each value stream supported by the ERP
    • ERP Applications support team

    Outcomes of this step

    Business and IT have a shared understanding of how the ERP supports the organizational goals.

    Are we all talking about the same thing?

    Every group has their own understanding of the ERP system, and they may use the same words to describe different things. For example, is there a difference between procurement of office supplies and procurement of parts to assemble an item for sale? And if they are different, do your terms differ (e.g., procurement versus purchasing)?

    Term(s) Definition
    HRMS, HRIS, HCM Human Resource Management System, Human Resource Information System, Human Capital Management. These represent four capabilities of HR: core HR, talent management, workforce management, and strategic HR.
    Finance Finance includes the core functionalities of GL, AR, and AP. It also covers such items as treasury, financial planning and analysis (FP&A), tax management, expenses, and asset management.
    Supply Chain The processes and networks required to produce and distribute a product or service. This encompasses both the organization and the suppliers.
    Procurement Procurement is about getting the right products from the right suppliers in a timely fashion. Related to procurement is vendor contract management.
    Distribution The process of getting the things we create to our customers.
    CRM Customer Relationship Management, the software used to maintain records of our sales and non-sales contact with our customers.
    Sales The process of identifying customers, providing quotes, and converting those quotes to sales orders to be invoiced.
    Customer Service This is the process of supporting customers with challenges and non-sales questions related to the delivery of our products/services.
    Field Service The group that provides maintenance services to our customers.

    Activity 1.1.1 Build a glossary

    1 hour
    1. As a group, discuss the organization’s functional areas, business capabilities, value streams, and business processes.
    2. Ask each of the participants if there are terms or “jargon” that they hear used that they may be unclear on or know that others may not be aware of. Record these items in the table along with a description.
      • Acronyms are particularly important to document. These are often bandied about without explanation. For example, people outside of finance may not understand that FP&A is short for Financial Planning and Analysis.

    Record this information in the ERP Strategy Report Template.

    Sample of the 'ERP Strategy Report Template: Glossary'.

    Download the ERP Strategy Report Template

    Activity 1.1.1 Working slide

    Example/working slide for your glossary. Consider this a living document and keep it up to date.

    Term(s) Definition
    HRMS, HRIS, HCM Human Resource Management System, Human Resource Information System, Human Capital Management. These represent four capabilities of HR: core HR, talent management, workforce management, and strategic HR.
    Finance Finance includes the core functionalities of GL, AR, and AP. It also covers such items as treasury, financial planning and analysis (FP&A), tax management, expenses, and asset management.
    Supply Chain The processes and networks required to produce and distribute a product or service. This encompasses both the organization and the suppliers.
    Procurement Procurement is about getting the right products from the right suppliers in a timely fashion. Related to procurement is vendor contract management.
    Distribution The process of getting the things we create to our customers.
    CRM Customer Relationship Management, the software used to maintain records of our sales and non-sales contact with our customers.
    Sales The process of identifying customers, providing quotes, and converting those quotes to sales orders to be invoiced.
    Customer Service This is the process of supporting customers with challenges and non-sales questions related to the delivery of our products/services.
    Field Service The group that provides maintenance services to our customers.

    Vision and Guiding Principles

    GUIDING PRINCIPLES

    Guiding principles are high-level rules of engagement that help to align stakeholders from the outset. Determine guiding principles to shape the scope and ensure stakeholders have the same vision.

    Creating Guiding Principles

    Guiding principles should be constructed as full sentences. These statements should be able to guide decisions.

    EXAMPLES

    • [Organization] is implementing an ERP system to streamline processes and reduce redundancies, saving time and money.
    • [Organization] is implementing an ERP to integrate disparate systems and rationalize the application portfolio.
    • [Organization] is aiming at taking advantage of best industry practices and strives to minimize the level of customization required in solution.

    Questions to Ask

    1. What is a strong statement that will help guide decision making throughout the life of the ERP project?
    2. What are your overarching requirements for business processes?
    3. What do you ultimately want to achieve?
    4. What is a statement that will ensure all stakeholders are on the same page for the project?

    Activity 1.1.2 – ERP Vision and Project Guiding Principles

    1 hour

    1. As a group, discuss whether you want to create a separate ERP vision statement or re-state your corporate vision and/or goals.
      • An ERP vision statement will provide project-guiding principles, encompass the ERP objectives, and give a rationale for the project.
      • Using the corporate vision/goals will remind the business and IT that the project is to find an ERP solution that supports and enhances the organizational objectives.
    2. Review each of the sample guiding principles provided and ask the following questions:
      1. Do we agree with the statement?
      2. Is this statement framed in the language we used internally? Does everyone agree on the meaning of the statement?
      3. Will this statement help guide our decision-making process?

    Record this information in the ERP Strategy Report Template.

    Sample of the 'ERP Strategy Report Template: Guiding Principles.

    Download the ERP Strategy Report Template

    Activity 1.1.2 – ERP Vision and Project Guiding Principles

    We, [Organization], will select and implement an integrated software suite that enhances the growth and profitability of the organization through streamlined global business processes, real time data-driven decisions, increased employee productivity, and IT investment protection.

    • Support Business Agility: A flexible and adaptable integrated business system providing a seamless user experience.
    • Utilize ERP best practices: Do not recreate or replicate what we have today, focus on modernization. Exercise customization governance by focusing on those customizations that are strategically differentiating.
    • Automate: Take manual work out where we can, empowering staff and improving productivity through automation and process efficiencies.
    • Stay focused: Focus on scope around core business capabilities. Maintain scope control. Prioritize demand in line with the strategy.
    • Strive for “One Source of Truth”: Unify data model and integrate processes where possible. Assess integration needs carefully.

    Align the ERP strategy with the corporate strategy

    Corporate Strategy Unified Strategy ERP Strategy
    • Conveys the current state of the organization and the path it wants to take.
    • Identifies future goals and business aspirations.
    • Communicates the initiatives that are critical for getting the organization from its current state to the future state.
    • ERP optimization can be and should be linked, with metrics, to the corporate strategy and ultimate business objectives.
    • Communicates the organization’s budget and spending on ERP.
    • Identifies IT initiatives that will support the business and key ERP objectives.
    • Outlines staffing and resourcing for ERP initiatives.

    Info-Tech Insight

    ERP projects are more successful when the management team understands the strategic importance and the criticality of alignment. Time needs to be spent upfront aligning business strategies with ERP capabilities. Effective alignment between IT and the business should happen daily. Alignment doesn’t just to occur at the executive level alone, but at each level of the organization.

    1.1.3 – Corporate goals and ERP benefits

    1-2 hours

    1. Discuss the business objectives. Identify two or three objectives that are a priority for this year.
    2. Produce several ways a new ERP system will meet each objective.
    3. Think about the modules and ERP functions that will help you realize these benefits.

    Cost Reduction

    • Decrease Total Cost: Reduce total costs by five percent by January 2022.
    • Decrease Specific Costs: Reduce costs of “x” business unit by ten percent by Jan. next year.

    ERP Benefits

    • Reduce headcount
    • Reallocate workers
    • Reduce overtime
    • Increased compliance
    • Streamlined audit process
    • Less rework due to decrease in errors

    Download the ERP Strategy Report Template

    Activity 1.1.3 – Corporate goals and ERP benefits

    Corporate Strategy ERP Benefits
    End customer visibility (consumer experience)
    • Help OEM’s target customers
    • Keep customer information up-to-date, including contact choices
    • [Product A] process support improvements
    • Ability to survey and track responses
    • Track and improve renewals
    • Service support – improve cycle times for claims, payment processing, and submission quality
    Social responsibility
    • Reduce paper internally and externally
    • Facilitating tracking and reporting of EFT
    • One location for all documents
    New business development
    • Track all contacts
    • Measure where in process the contact is
    • Measure impact of promotions
    Employee experience
    • Improve integration of systems reducing manual processes through automation
    • Better tracking of sales for employee comp
    • Ability to survey employees

    Step 1.2

    Scope and priorities

    Activities
    • 1.2.1 Project scope
    • 1.2.2 Competing priorities

    This step will walk you through the following activities:

    • Define the initial scope of the ERP project. This includes the discussion of what is not in scope. For example, a stand-alone warehouse management system may be out of scope while an existing HRMS could be in scope.

    This step involves the following participants:

    • Primary stakeholders in each value stream supported by the ERP
    • ERP Applications support team

    Outcomes of this step

    A project scope statement and a prioritized list of projects that may compete for organizational resources.

    Understand the importance of setting expectations with a scope statement

    Be sure to understand what is in scope for an ERP strategy project. Prevent too wide of a scope to avoid scope creep – for example, we aren’t tackling MMS or BI under ERP.

    A diamond shape with three layers. Inside is 'In Scope', middle is 'Scope Creep', and outside is 'Out of Scope'.

    Establishing the parameters of the project in a scope statement helps define expectations and provides a baseline for resource allocation and planning. Future decisions about the strategic direction of ERP will be based on the scope statement.

    Well-executed requirements gathering will help you avoid expanding project parameters, drawing on your resources, and contributing to cost overruns and project delays. Avoid scope creep by gathering high-level requirements that lead to the selection of category-level application solutions (e.g. HRIS, CRM, PLM etc.) rather than granular requirements that would lead to vendor application selection (e.g. SAP, Microsoft, Oracle, etc.).

    Out-of-scope items should also be defined to alleviate ambiguity, reduce assumptions, and further clarify expectations for stakeholders. Out-of-scope items can be placed in a backlog for later consideration.

    In Scope Out of Scope
    Strategy High-level ERP requirements, strategic direction
    Software selection Vendor application selection, Granular system requirements

    Activity 1.2.1 – Define scope

    1 hour

    1. Formulate a scope statement. Decide which people, processes, and functions the ERP strategy will address. Generally, the aim of this project is to develop strategic requirements for the ERP application portfolio – not to select individual vendors.
    2. To assist in forming your scope statement, answer the following questions:
      • What are the major coverage points?
      • Who will be using the systems?
      • How will different users interact with the systems?
      • What are the objectives that need to be addressed?
      • Where do we start?
      • Where do we draw the line?

    Record this information in the ERP Strategy Report Template.

    Sample of the 'ERP Strategy Report Template: Scope Statements'.

    Download the ERP Strategy Report Template

    Activity 1.2.1 – Define scope

    Scope statements

    The following systems are considered in scope for this project:

    • Finance
    • HRMS
    • CRM
    • Supply chain

    The following systems are out of scope for this project:

    • PLM – product lifecycle management
    • Project management
    • Contract management

    The following systems are in scope, in that they must integrate into the new system. They will not change.

    • Payroll processing
    • Bank accounts
    • EDI software

    Know your competing priorities

    Organizations typically have multiple projects on the table or in flight. Each of those projects requires resources and attention from business and/or the IT organization.

    Don’t let poor prioritization hurt your ERP implementation.
    BNP Paribas Fortis had multiple projects that were poorly prioritized resulting in the time to bring products to market to double over a three-year period. (Source: Neito-Rodriguez, 2016)

    Project Timeline Priority notes Implications
    Warehouse management system upgrade project Early 2022 implementation High Taking IT staff and warehouse team, testing by finance
    Microsoft 365 October 2021-March 2022 High IT Staff, org impacted by change management
    Electronic Records Management April 2022 – Feb 2023 High Legislative requirement, org impact due to record keeping
    Web site upgrade Early fiscal 2023

    Activity 1.2.2 – Competing priorities

    1 hour

    1. As a group, discuss the projects that are currently in flight as well as any known projects including such things as territory expansion or new regulation compliance.
    2. For each project discuss and record the following items:
      • The project timeline. When does it start and how long is it expected to run?
      • How important is this project to the organization? A lot of high priority projects are going to require more attention from the staff involved.
      • What are the implications of this project?
        • What staff will be impacted? What business users will be impacted, and what is the IT involvement?
        • To what extent will the overall organization be impacted? Is it localized to a location or is it organization wide?
        • Can the project be deferred?

    Record this information in the ERP Strategy Report Template.

    Sample of the 'ERP Strategy Report Template: Priorities'.

    Download the ERP Strategy Report Template

    Activity 1.2.2 – Competing priorities

    List all your known projects both current and proposed. Discuss the prioritization of those projects, whether they are more or less important than your ERP project.

    Project Timeline Priority notes Implications
    Warehouse management system upgrade project Early 2022 implementation High Taking IT staff and warehouse team, testing by finance
    Microsoft 365 October 2021-March 2022 High IT Staff, org impacted by change management
    Electronic Records Management April 2022 – Feb 2023 High Legislative requirement, org impact due to record keeping
    Web site upgrade Early fiscal 2023 Medium
    Point of Sale replacement Oct 2021– Mar 2022 Medium
    ERP utilization and training on unused systems Friday, Sept 17 Medium Could impact multiple staff
    Managed Security Service RFP This calendar year Medium
    Mental Health Dashboard In research phase Low

    Build an ERP Strategy and Roadmap

    Phase 2

    Define your ERP

    Phase 1

    • 1.1 Aligning business and IT
    • 1.2 Scope and priorities

    Phase 2

    • 2.1 ERP Business Model
    • 2.2 ERP processes and supporting applications
    • 2.3 Process pains, opportunities & maturity

    Phase 3

    • 3.1 Stakeholders, risk & value
    • 3.2 Project set up

    Phase 4

    • 4.1 Build your roadmap
    • 4.2 Wrap up and present

    This phase will walk you through the following activities:

    • Build the ERP business model then move on to the top level (mega) processes and an initial list of the sub-processes
    • Generate a list of applications that support the identified processes
    • Assign stakeholders, discuss pain points, opportunities, and key success indicators
    • Assign process and technology maturity to each stakeholder

    This phase involves the following participants:

    • Primary stakeholders in each value stream supported by the ERP
    • ERP applications support team

    Step 2.1

    ERP business model

    Activities
    • 2.1.1 Environmental factors, technology drivers, and business needs
    • 2.1.2 Challenges, pain points, enablers, and organizational goals

    This step will walk you through the following activities:

    • Identify ERP drivers and objectives
    • Explore ERP challenges and pain points
    • Discuss the ERP benefits and opportunities

    This step involves the following participants:

    • ERP implementation team
    • Business stakeholders

    Outcomes of this step

    • ERP business model

    Explore environmental factors and technology drivers

    1. Identify business drivers that are contributing to the organization’s need for ERP.
    2. Understand how the company is running today and what the organization’s future will look like. Try to identify the purpose for becoming an integrated organization.
    3. Consider external considerations, organizational drivers, technology drivers, and key functional requirements
    The ERP Business Model with 'Business Needs', 'Environmental Factors', and 'Technology Drivers' highlighted. At the center is 'ERP Strategy' with 'Barriers' above and 'Enablers' below. Surrounding and feeding into the center group are 'Business Needs', 'Environmental Factors', 'Technology Drivers', and 'Organizational Goals'.
    External Considerations
    • Regulations
    • Elections
    • Availability of resources
    • Staff licensing and certifications
    Organizational Drivers
    • Compliance
    • Scalability
    • Operational efficiency
    • Union agreements
    • Self service
    • Role appropriate dashboards and reports
    • Real time data access
      • Use of data in the system (no exports)
    Technology Considerations
    • Data accuracy
    • Data quality
    • Better reporting
    Functional Requirements
    • Information availability
    • Integration between systems
    • Secure data

    Activity 2.1.1 – Explore environmental factors and technology drivers

    1 hour

    1. Identify business drivers that are contributing to the organization’s need for ERP.
    2. Understand how the company is running today and what the organization’s future will look like. Try to identify the purpose for becoming an integrated organization. Use a whiteboard or flip charts and markers to capture key findings.
    3. Consider External Considerations, Organizational Drivers, Technology Drivers, and Key Functional Requirements.

    Record this information in the ERP Strategy Report Template.

    Sample of the next slide, 'ERP Business Model', with an iconized ERP Business Model and a table highlighting 'Environmental Factors', 'Technology Drivers', and 'Business Needs'.

    Download the ERP Strategy Report Template

    ERP Business Model A iconized version of the ERP Business Model.

    Environmental FactorsTechnology DriversBusiness Needs
    • Regulations
    • Elections
    • Availability of resources
    • Staff licensing and certifications
    • Document storage
    • Cloud security standards
    • Functionality based on deployment
    • Cloud-first based on above
    • Integration with external data suppliers
    • Integration with internal systems (Elite?)
    • Compliance
    • Scalability
    • Operational efficiency
    • Union agreements
    • Self service
    • Role appropriate dashboards and reports
    • Real time data access
    • Use of data in the system (no exports)
    • CapEx vs. OpEx

    Discuss challenges, pain points, enablers and organizational goals

    1. Identify challenges with current systems and processes.
    2. Brainstorm potential barriers to successful ERP selection and implementation. Use a whiteboard and marker to capture key findings.
    3. Consider organizational goals along with barriers and enablers to ERP success.
    The ERP Business Model with 'Organizational Goals', 'Enablers', and 'Barriers' highlighted. At the center is 'ERP Strategy' with 'Barriers' above and 'Enablers' below. Surrounding and feeding into the center group are 'Business Needs', 'Environmental Factors', 'Technology Drivers', and 'Organizational Goals'.
    Functional Gaps
    • No online purchase order requisition
    Technical Gaps
    • Inconsistent reporting – data quality concerns
    Process Gaps
    • Duplication of data
    • Lack of system integration
    Barriers to Success
    • Cultural mindset
    • Resistance to change
    Business Benefits
    • Business-IT alignment
    IT Benefits
    • Compliance
    • Scalability
    Organizational Benefits
    • Data accuracy
    • Data quality
    Enablers of Success
    • Change management
    • Alignment to strategic objectives

    Activity 2.1.2 – Discuss challenges, pain points, enablers, and organizational goals

    1 hour

    1. Identify challenges with the current systems and processes.
    2. Brainstorm potential barriers to successful ERP selection and implementation. Use a whiteboard or flip chart and markers to capture key findings.
    3. Consider functional gaps, technical gaps, process gaps, and barriers to ERP success.
    4. Identify the opportunities and benefits from an integrated system.
    5. Brainstorm potential enablers for successful ERP selection and implementation. Use a whiteboard and markers to capture key findings.
    6. Consider business benefits, IT benefits, organizational benefits, and enablers of success.

    Record this information in the ERP Strategy Report Template.

    Sample of the next slide, 'ERP Business Model', with an iconized ERP Business Model and a table highlighting 'Organizational Goals', 'Enablers', and 'Barriers'.

    Download the ERP Strategy Report Template

    ERP Business Model A iconized version of the ERP Business Model.

    Organizational Goals Enablers Barriers
    • Efficiency
    • Effectiveness
    • Integrity
    • One source of truth for data
    • One team
    • Customer service, external and internal
    • Cross-trained employees
    • Desire to focus on value-add activities
    • Collaborative
    • Top level executive support
    • Effective change management process
    • Organizational silos
    • Lack of formal process documentation
    • Funding availability
    • What goes first? Organizational priorities

    Step 2.2

    ERP processes and supporting applications

    Activities
    • 2.2.1 ERP process inventory
    • 2.2.2 Application portfolio

    This step will walk you through the following activities:

    • Identify the top-level (mega) processes and create an initial list of the sub-processes
    • Generate a list of applications that support the identified processes

    This step involves the following participants:

    • Primary stakeholders in each value stream supported by the ERP
    • ERP applications support team

    Outcomes of this step

    • A list of in scope business processes
    • A list of current applications and services supporting the business processes

    Process Inventory

    In business architecture, the primary view of an organization is known as a business capability map.

    A business capability defines what a business does to enable value creation rather than how.

    Business capabilities:

    • Represent stable business functions
    • Are unique and independent of each other
    • Will typically have a defined business outcome

    A business capability map provides details that help the business architecture practitioner direct attention to a specific area of the business for further assessment.

    A process map titled 'Business capability map (Level 0)' with many processes sectioned off into sections and subsections. The top-left section is 'Products and Services Development' with subsections 'Design'(6 processes) and 'Manufacturing'(3 processes). The top-middle section is 'Revenue Generation'(3 processes) and below that is 'Sourcing'(2 processes). The top-right section is 'Demand Fulfillment'(9 processes). Along the bottom is the section 'Enterprise Management and Planning' with subsections 'Human Resources'(4 processes), 'Business Direction'(4 processes), and 'Finance'(4 processes).

    If you do not have a documented process model, you can use the APQC Framework to help define your inventory of business processes.

    APQC’s Process Classification Framework is a taxonomy of cross-functional business processes intended to allow the objective comparison of organizational performance within and among organizations.

    APQC’s Process Classification Framework

    Activity 2.2.1 – Process inventory

    2-4 hours

    1. As a group, discuss the business capabilities, value streams, and business processes.
    2. For each capability determine the following:
      • Is this capability applicable to our organization?
      • What application, if any, supports this capability?
    3. Are there any missing capabilities to add?

    Record this information in the ERP Strategy Report Template.

    Sample of the 'Process Inventory' table on the next slide.

    Download the ERP Strategy Report Template

    Activity 2.2.1 – Process inventory

    Core Finance Core HR Workforce Management Talent Management Warehouse Management Enterprise Asset Management
    Process Technology Process Technology Process Technology Process Technology Process Technology Process Technology
    • General ledger
    • Accounts payable
    • Accounts receivable
    • GL consolidation
    • Cash management
    • Billing and invoicing
    • Expenses
    • Payroll accounting
    • Tax management
    • Reporting
    • Payroll administration
    • Benefits administration
    • Position management
    • Organizational structure
    • Core HR records
    • Time and attendance
    • Leave management
    • Scheduling
    • Performance management
    • Talent acquisition
    • Offboarding & onboarding
    • Plan layout
    • Manage inventory
    • Manage loading docks
    • Pick, pack, ship
    • Plan and manage workforce
    • Manage returns
    • Transfer product cross-dock
    • Asset lifecycle management
    • Supply chain management
    • Maintenance planning & scheduling
    Planning & Budgeting Strategic HR Procurement Customer Relationship Management Facilities Management Project Management
    Process Technology Process Technology Process Technology Process Technology Process Technology Process Technology
    • Budget reporting
    • Variance analysis
    • Multi-year operating plan
    • Monthly forecasting
    • Annual operating plan
    • Compensation planning
    • Workforce planning
    • Succession planning
    • Supplier management
    • Purchase order management
    • Workflow approvals
    • Contract / tender management
    • Contact management
    • Activity management
    • Analytics
    • Plan and acquire
    • Asset maintenance
    • Disposal
    • Project management
    • Project costing
    • Budget control
    • Document management

    Complete an inventory collection of your application portfolio

    MANAGED vs. UNMANAGED APPLICATION ENVIRONMENTS

    • Managed environments make way for easier inventory collection since there is significant control as to what applications can be installed on a company asset. Organizations will most likely have a comprehensive list of supported and approved applications.
    • Unmanaged environments are challenging to control because users are free to install any applications on company assets, which may or may not be supported by IT.
    • Most organizations fall somewhere in between – there is usually a central repository of applications and several applications that are exceptions to the company policies. Ensure that all applications are accounted for.

    Determine your inventory collection method:

    MANUAL INVENTORY COLLECTION
    • In its simplest form, a spreadsheet is used to document your application inventory.
    • For large organizations, reps interview all business domains to create a list of installed applications.
    • Conducting an end-user survey within your business domains is one way to gather your application inventory and assess quality.
    • This manual approach is most appropriate for smaller organizations with small application portfolios across domains.
    AUTOMATED INVENTORY COLLECTION
    • Using inventory collection compatibility tools, discover all of the supported applications within your organization.
    • This approach may not capture all applications, depending on the parameters of your automated tool.
    • This approach works well in a managed environment.

    Activity 2.2.2 – Understand the current application portfolio

    1-2 hours

    1. Brainstorm a list of the applications that support the ERP business processes inventoried in Activity 2.2.1. If an application has multiple instances, list each instance as a separate line item.
    2. Indicate the following for each application:
      1. User satisfaction. This may be more than one entry as different groups – e.g., IT vs. business – may differ.
      2. Processes supported. Refer to processes defined in Activity 2.2.1. Update 2.2.1 if additional processes are identified during this exercise.
      3. Define a future disposition: Keep, Update, Replace. It is possible to have more than one disposition, e.g., Update or Replace is a valid disposition.
    3. [Optional] Collect the following information about each application. This information can be used to calculate the cost per application and total cost per user:
      1. Number of users or user groups
      2. Estimated maintenance costs
      3. Estimated capital costs
      4. Estimated licensing costs
      5. Estimated support costs

    Record this information in the ERP Strategy Report Template.

    Sample of the 'Application Portfolio' table on the next slide.

    Download the ERP Strategy Report Template

    2.2.2 - Application portfolio

    Inventory your applications and assess usage, satisfaction, and disposition

    Application Name Satisfaction Processes Supported Future Disposition
    PeopleSoft Financials Medium and declining ERP – shares one support person with HR Update or Replace
    Time Entry (custom) Low Time and Attendance Replace
    PeopleSoft HR Medium Core HR Update or Replace
    ServiceNow High ITSM
    CSM: Med-Low
    ITSM and CSM
    CSM – complexity and process changes
    Update
    Data Warehouse High IT
    Business: Med-Low
    BI portal – Tibco SaaS datamart Keep
    Regulatory Compliance Medium Regulatory software – users need training Keep
    ACL Analytics Low Audit Replace
    Elite Medium Supply chain for wholesale Update (in progress)
    Visual Importer Med-High Customs and taxes Keep
    Custom Reporting application Med-High Reporting solution for wholesale (custom for old system, patched for Elite) Replace

    2.3.1 – Visual application portfolio [optional]

    A diagram of applications and how they connect to each other. There are 'External Systems' and 'Internal Systems' split into three divisions, 'Retail Division', 'Wholesale Division', and 'Corporate Services'. Example external systems are 'Moneris', 'Freight Carriers', and 'Banks'. Example internal systems are 'Retail ERP/POS', 'Elite', and 'Excel'.

    Step 2.3

    Process pains, opportunities, and maturity

    Activities
    • 2.3.1 Level one process inventory with stakeholders
    • 2.3.2 Process pain points and opportunities
    • 2.3.3 Process key success indicators
    • 2.3.4 Process and technology maturity
    • 2.3.5 Mega-process prioritization

    This step will walk you through the following activities:

    • Assign stakeholders, discuss pain points, opportunities, and key success indicators for the mega-processes identified in Step 2.1
    • Assign process and technology maturity to each prioritizing the mega-processes

    This step involves the following participants:

    • Primary stakeholders in each value stream supported by the ERP
    • ERP applications support team

    Outcomes of this step

    For each mega-process:

    • Level 1 processes with process and technology maturity assigned
    • Stakeholders identified
    • Process pain points, opportunities, and key success indicators identified
    • Prioritize the mega-processes

    Building out the mega-processes

    Congratulations, you have made it to the “big lift” portion of the blueprint. For each of the processes that were identified in exercise 2.2.1, you will fill out the following six details:

    1. Primary stakeholder(s)
    2. A description of the process
    3. hat level 1 processes/capabilities the mega-process is composed of
    4. Problems the new system must solve
    5. What success will look like when the new system is implemented
    6. The process and technological maturity of each level 1 process.

    Sample of the 'Core Finance' slide in the ERP Strategy Report, as shown on the next slide, with numbers corresponding to the ordered list above. 1 is on a list of 'Stakeholders', 2 is by the 'Description' box, 3 is on the 'Capability' table column, 4 is on the 'Current Pain Points' box, 5 is on the 'Key Success Factors' box, and 6 is on the 'Maturity' ratings column.

    It will take one to three hours per mega-process to complete the six different sections.

    Note:
    For each mega-process identified you will create a separate slide in the ERP Strategy Report. Default slides have been provided. Add or delete as necessary.

    Sample of the 'Core Finance' slide in the ERP Strategy Report. Note on the list of stakeholders reads 'Primary Stakeholders'. Note on the title, Core Finance, reads 'Mega-process name'. Note on the description box reads 'Description of the process'. Note on the 'Key Success Factors' box reads 'What success looks like'. Note on the 'Current Pain Points' box reads 'Problems the new system must solve'. Below is a capability table with columns 'Capability', 'Maturity', and a blank on for notes. Note on the 'Capability' table column reads 'Level 1 process'. Note on the 'Maturity' ratings column reads 'Level 1 process maturity of process and technology'. Note on the notes column reads 'Level 1 process notes'.

    An ERP project is most effective when you follow a structured approach to define, select, implement, and optimize

    Top-down approach

    ERP Strategy
    • Operating Model – Define process strategy, objectives, and operational implications.
    • Level 1 Processes –Define process boundaries, scope at the organization level; the highest level of mega-process.

    • Level 2 Processes – Define processes by function/group which represent the next level of process interaction in the organization.
    • Level 3 Processes – Decompose process by activity and role and identify suppliers, inputs, outputs, customers, metrics, and controls.
    • Functional Specifications; Blueprint and Technical Framework – Refine how the system will support and enable processes; includes functional and technical elements.
    • Org Structure and Change Management – Align org structure and develop change mgmt. strategy to support your target operating model.
    • Implementation and Transition to Operations – Execute new methods, systems, processes, procedures, and organizational structure.
    • ERP Optimization and Continuous Improvement – Establish a program to monitor, govern, and improve ERP systems and processes.

    *A “stage gate” approach should be used: the next level begins after consensus is achieved for the previous level.

    Activity 2.3.1 – Level 1 process inventory with stakeholders

    1 hour per mega-process

    1. Identify the primary stakeholder for the mega-process. The primary stakeholder is usually the process owner. For example, for core finance the CFO is the process owner/primary stakeholder. Name a maximum of three stakeholders.
    2. In the lower section, detail all the capabilities/processes associated with the mega-process. Be careful to remain at the level 1 process level as it is easy to start identifying the “How” of a process. The “How” is too deep.

    Record this information in the ERP Strategy Report Template.

    Sample of the 'Core Finance' slide in the ERP Strategy Report with the 'Stakeholders' list and 'Capability' table column highlighted.

    Download the ERP Strategy Report Template

    Activity 2.3.2 – Process pain points and opportunities

    30+ minutes per mega-process

    1. As a group, write a clear description of the mega-process. This helps establish alignment on the scope of the mega-process.
    2. Start with the discussion of current pain points with the various capabilities. These pain points will be items that the new solution will have to resolve.

    Record this information in the ERP Strategy Report Template.

    Sample of the 'Core Finance' slide in the ERP Strategy Report with the 'Description', 'Key Success Factors', and 'Current Pain Points' boxes highlighted.

    Download the ERP Strategy Report Template

    Activity 2.3.3 – Key success indicators

    30 minutes per mega-process

    1. Document key success factors that should be base-lined in the existing system to show the overall improvement once the new system is implemented. For example, if month-end close takes 12 days in the current system, target three days for month-end close in the new system.

    Record this information in the ERP Strategy Report Template.

    Sample of the 'Core Finance' slide in the ERP Strategy Report with the 'Description', 'Key Success Factors', and 'Current Pain Points' boxes highlighted.

    Download the ERP Strategy Report Template

    Activity 2.3.4 – Process and technology maturity

    1 hour

    1. For each capability/level 1 process identified determine you level of process maturity:
      • Weak – Ad hoc processes without documentation
      • Moderate – Documented processes that are often executed consistently
      • Strong – Documented processes that include exception handling that are rigorously followed
      • Payroll is an example of a strong process, even if every step is manual. The process is executed the same every time to ensure staff are paid properly and on time.
    2. For each capability/level 1 process identified determine you level of technology maturity:
      • Weak – manual execution and often paper-based
      • Moderate – Some technology support with little automation
      • Strong – The process executed entirely within the technology stack with no manual processes

    Record this information in the ERP Strategy Report Template.

    Sample of the 'Core Finance' slide in the ERP Strategy Report with the 'Maturity' and notes columns highlighted.

    Download the ERP Strategy Report Template

    Activity 2.3.5 – Mega-process prioritization

    1 hour

    1. For the mega-processes identified, map each process’s current state in terms of process rigor versus organizational importance.
      • For process rigor, refer to your process maturity in the previous exercises.
    2. Now, as a group discuss how you want to “move the needle” on each of the processes. Remember that you have a limited capacity so focus on the processes that are, or will be, of strategic importance to the organization. The processes that are placed in the top right quadrant are the ones that are likely the strategic differentiators.

    Record this information in the ERP Strategy Report Template.

    A smaller version of the process prioritization map on the next slide.

    Download the ERP Strategy Report Template.

    ERP Process Prioritization

    Establishing an order of importance can impact vendor selection and implementation roadmap; high priority areas are critical for ERP success.

    A prioritization map placing processes by 'Rigor' and 'Organizational Importance' They are numbered 1-9, 0, A, and B and are split into two colour-coded sets for 'Future (green)' and 'Current(red)'. On the x-axis 'Organizational Importance' ranges from 'Operational' to 'Strategic' and on the y-axis 'Process Rigor' ranges from 'Get the Job Done' to 'Best Practice'. Comparing 'Current' to 'Future', they have all moved up from 'Get the Job Done' into 'Best Practice' territory and a few have migrated over from 'Operational' to 'Strategic'. Processes are 1. Core Finance, 2. Core HR, 3. Workforce Management, 4.Talent Management, 5. Employee Health and Safety, 6. Enterprise Asset Management, 7.Planning & Budgeting, 8. Strategic HR, 9. Procurement Mgmt., 0. CRM, A. Facilities, and B. Project Management.

    Build an ERP Strategy and Roadmap

    Phase 3

    Plan your project

    Phase 1

    • 1.1 Aligning business and IT
    • 1.2 Scope and priorities

    Phase 2

    • 2.1 ERP Business Model
    • 2.2 ERP processes and supporting applications
    • 2.3 Process pains, opportunities & maturity

    Phase 3

    • 3.1 Stakeholders, risk & value
    • 3.2 Project set up

    Phase 4

    • 4.1 Build your roadmap
    • 4.2 Wrap up and present

    This phase will walk you through the following activities:

    • Map out your stakeholders to evaluate their impact on the project
    • Build an initial risk register and ensure the group is aligned
    • Set the initial core project team and their accountabilities and get them started on the project

    This phase involves the following participants:

    • Primary stakeholders in each value stream supported by the ERP
    • ERP Applications support team

    Step 3.1

    Stakeholders, risk, and value

    Activities
    • 3.1.1 Stakeholder analysis
    • 3.1.2 Potential pitfalls and mitigation strategies
    • 3.1.3 Project value [optional]

    This step will walk you through the following activities:

    • Map out your stakeholders to evaluate their impact on the project
    • Build an initial risk register and ensure the group is aligned

    This step involves the following participants:

    • Primary stakeholders in each value stream supported by the ERP
    • ERP Applications support team

    Outcomes of this step

    • An understanding of the stakeholders and their project influence
    • An initial risk register
    • A consensus on readiness to proceed

    Understand how to navigate the complex web of stakeholders in ERP

    Identify which stakeholders to include and what their level of involvement should be during requirements elicitation based on relevant topic expertise.

    Sponsor End User IT Business
    Description An internal stakeholder who has final sign-off on the ERP project. Front-line users of the ERP technology. Back-end support staff who are tasked with project planning, execution, and eventual system maintenance. Additional stakeholders that will be impacted by any ERP technology changes.
    Examples
    • CEO
    • CIO/CTO
    • COO
    • CFO
    • Warehouse personnel
    • Sales teams
    • HR admins
    • Applications manager
    • Vendor relationship manager(s)
    • Director, Procurement
    • VP, Marketing
    • Manager, HR
    Value Executive buy-in and support is essential to the success of the project. Often, the sponsor controls funding and resource allocation. End users determine the success of the system through user adoption. If the end user does not adopt the system, the system is deemed useless and benefits realization is poor. IT is likely to be responsible for more in-depth requirements gathering. IT possesses critical knowledge around system compatibility, integration, and data. Involving business stakeholders in the requirements gathering will ensure alignment between HR and organizational objectives.

    Large-scale ERP projects require the involvement of many stakeholders from all corners and levels of the organization, including project sponsors, IT, end users, and business stakeholders. Consider the influence and interest of stakeholders in contributing to the requirements elicitation process and involve them accordingly.

    An example stakeholder map, categorizing stakeholders by amount of influence and interest.

    Activity 3.1.1 – Map your stakeholders

    1 hour

    1. As a group, identify all the ERP stakeholders. A stakeholder may be an individual such as the CEO or CFO, or it may be a group such as front-line employees.
    2. Map each stakeholder on the quadrant based on their expected Influence and Involvement in the project
    3. [Optional] Color code the users using the scale below to quickly identify the group that the stakeholder belongs to.
      • Sponsor – An internal stakeholder who has final sign-off on the ERP project.
      • End User – Front-line users of the ERP technology.
      • IT – Back-end support staff who are tasked with project planning, execution, and eventual system maintenance.
      • Business – Additional stakeholders that will be impacted by any ERP technology changes.

    Record this information in the ERP Strategy Report Template.

    Preview of the next slide.

    Download the ERP Strategy Report Template

    Slide titled 'Map the organization's stakeholders with a more in-depth example of a stakeholder map and long 'List of Stakeholders'. The quadrants that stakeholders are sorted into by influence and involvement are labelled 'Keep Satisfied (1)', 'Involve Closely (2)', 'Monitor (3)', and 'Keep Informed (4)'.

    Prepare contingency plans to minimize time spent handling unexpected risks

    Understanding the technical and strategic risks of a project can help you establish contingencies to reduce the likelihood of risk occurrence and devise mitigation strategies to help offset their impact if contingencies are insufficient.

    Risk Impact Likelihood Mitigation Effort
    Inadequate budget for additional staffing resources. 2 1 Use internal transfers and role-sharing rather than external hiring.
    Push-back on an ERP solution. 2 2 Use formal communication plans, an ERP steering committee, and change management to overcome organizational readiness.
    Overworked resources. 1 1 Create a detailed project plan that outlines resources and timelines in advance.
    Rating Scale:
    Impact: 1- High Risk 2- Moderate Risk 3- Minimal Risk
    Likelihood: 1- High/Needs Focus 2- Can Be Mitigated 3- Remote Likelihood

    Remember

    The biggest sources of risk in an ERP strategy are lack of planning, poorly defined requirements, and lack of governance.

    Apply the following mitigation tips to avoid pitfalls and delays.

    Risk Mitigation Tips

    • Upfront planning
    • Realistic timelines
    • Resource support
    • Managing change
    • Executive sponsorship
    • Sufficient funding
    • Setting the right expectations

    Activity 3.1.2 – Identify potential project pitfalls and mitigation strategies

    1-2 hours

    1. Discuss what “Impact” and “Likelihood” mean to your organization. For example, define Impact by what is important to your organization – financial loss, reputational impact, employee loss, and process impairment are all possible factors.
    2. Identify potential risks that may impede the successful completion of each work initiative. Risks may include predictable factors such as low resource capability, or unpredictable factors such as a change in priorities leading to withdrawn buy-in.
    3. For each risk, identify mitigation tactics. In some cases, mitigation tactics might take the form of standalone work initiative. For example, if a risk is lack of end-user buy-in, a work initiative to mitigate that risk might be to build an end-user communication plan.

    Record this information in the ERP Strategy Report Template.

    Preview of the next slide.

    Download the ERP Strategy Report Template

    Risks

    Risk Impact Likelihood Mitigation Effort
    Inadequate budget for additional staffing resources. 2 1 Use internal transfers and role-sharing rather than external hiring.
    Push-back on an ERP solution. 2 2 Use formal communication plans, an ERP steering committee, and change management to overcome organizational readiness.
    Overworked resources. 1 1 Create a detailed project plan that outlines resources and timelines in advance.
    Project approval 1 1 Build a strong business case for project approval and allow adequate time for the approval process
    Software does not work as advertised resulting in custom functionality with associated costs to create/ maintain 1 2 Work with staff to change processes to match the software instead of customizing the system thorough needs analysis prior to RFP creation
    Under estimation of staffing levels required, i.e. staff utilized at 25% for project when they are still 100% on their day job 1 2 Build a proper business case around staffing (be somewhat pessimistic)
    EHS system does not integrate with new HRMS/ERP system 2 2
    Selection of an ERP/HRMS that does not integrate with existing systems 2 3 Be very clear in RFP on existing systems that MUST be integrated to
    Rating Scale:
    Impact: 1- High Risk 2- Moderate Risk 3- Minimal Risk
    Likelihood: 1- High/Needs Focus 2- Can Be Mitigated 3- Remote Likelihood

    Is the organization committed to the ERP project?

    A recent study of critical success factors to an ERP implementation identified top management support and interdepartmental communication and cooperation as the top two success factors.

    By answering the seven questions the key stakeholders are indicating their commitment. While this doesn’t guarantee that the top two critical success factors have been met, it does create the conversation to guide the organization into alignment on whether to proceed.

    A table of example stakeholder questions with options 1-5 for how strongly they agree or disagree. 'Strongly disagree - 1', 'Somewhat disagree - 2', 'Neither agree or disagree - 3', 'Somewhat agree - 4', 'Strongly agree - 5'.

    Activity 3.1.3 – Project value (optional)

    30 minutes

    1. As a group, discuss the seven questions in the table. Ensure everyone agrees on what the questions are asking. If necessary, modify the language so that the meaning is clear to everyone.
    2. Have each stakeholder answer the seven questions on their own. Have someone compile the answers looking for:
      1. Any disagrees, strongly, somewhat, or neither as this indicates a lack of clarity. Endeavour to discover what additional information is required.
      2. [Optional] Have the most positive and most negative respondents present their points of view for the group to discuss. Is someone being overly optimistic, or pessimistic? Did the group miss something?

    There are no wrong answers. It should be okay to disagree with any of these statements. The goal of the exercise is to generate conversation that leads to support of the project and collaboration on the part of the participants.

    Record this information in the ERP Strategy Report Template.

    A preview of the next slide.

    Download the ERP Strategy Report Template

    Ask the right questions now to determine the value of the project to the organization

    Please indicate how much you agree or disagree with each of the following statements.

    Question # Question Strongly disagree Somewhat disagree Neither agree nor disagree Somewhat agree Strongly agree
    1. I have everything I need to succeed. 1 2 3 4 5
    2. The right people are involved in the project. 1 2 3 4 5
    3. I understand the process of ERP selection. 1 2 3 4 5
    4. My role in the project is clear to me. 1 2 3 4 5
    5. I am clear about the vision for this project. 1 2 3 4 5
    6. I am nervous about this project. 1 2 3 4 5
    7. There is leadership support for the project. 1 2 3 4 5

    Step 3.2

    Project set up

    Activities
    • 3.2.1 Create the project team
    • 3.2.2 Set the project RACI

    This step will walk you through the following activities:

    • Set the initial core project team and their accountabilities to the project.

    This step involves the following participants:

    • Primary stakeholders in each value stream supported by the ERP
    • ERP Applications support team

    Outcomes of this step

    • Identify the core team members and their time commitments.
    • Assign responsibility, accountability or communication needs.

    Identify the right stakeholders for your project team

    Consider the core team functions when composing the project team. It is essential to ensure that all relevant perspectives (business, IT, etc.) are evaluated to create a well-aligned and holistic ERP strategy.

    PROJECT TEAM ROLES

    • Project champion
    • Project advisor
    • Steering committee
    • Project manager
    • Project team
    • Subject matter experts
    • Change management specialist

    PROJECT TEAM FUNCTIONS

    • Collecting all relevant inputs from the business.
    • Gathering high-level requirements.
    • Creating a roadmap.

    Info-Tech Insight

    There may be an inclination towards a large project team when trying to include all relevant stakeholders. Carefully limiting the size of the project team will enable effective decision making while still including functional business units like HR and Finance, as well as IT.

    Activity 3.2.1 – Project team

    1 hour

    1. Considering your ERP project scope, discuss the resources and capabilities necessary, and generate a complete list of key stakeholders considering each of the roles indicated on the chart to the right.
    2. Using the list previously generated, identify a candidate(s) for each role and determine their responsibility in the ERP strategy and their expected time commitment.

    Record this information in the ERP Strategy Report Template.

    Preview of the table on the next slide.

    Download the ERP Strategy Report Template

    Project team

    Of particular importance for this table is the commitment column. It is important that the organization understands the level of involvement for all roles. Failure to properly account for the necessary involvement is a major risk factor.

    Role Candidate Responsibility Commitment
    Project champion John Smith
    • Provide executive sponsorship.
    20 hours/week
    Steering committee
    • Establish goals and priorities.
    • Define scope and approve changes.
    • Provide adequate resources and resolve conflict.
    • Monitor project milestones.
    10 hours/week
    Project manager
    • Prepare and manage project plan.
    • Monitor project team progress.
    • Conduct project team meetings.
    40 hours/week
    Project team
    • Drive day-to-day project activities.
    • Coordinate department communication.
    • Make process and design decisions.
    40 hours/week
    Subject matter experts by area
    • Attend meetings as needed.
    • Respond to questions and inquiries.
    5 hours/week

    Define project roles and responsibilities to improve progress tracking

    Build a list of the core ERP strategy team members and then structure a RACI chart with the relevant categories and roles for the overall project.

    • Responsible – Conducts work to achieve the task
    • Accountable – Answerable for completeness of task
    • Consulted – Provides input for the task
    • Informed – Receives updates on the task

    Benefits of assigning RACI early:

    • Improve project quality by assigning the right people to the right tasks.
    • Improve chances of project task completion by assigning clear accountabilities.
    • Improve project buy-in by ensuring stakeholders are kept informed of project progress, risks, and successes.

    Activity 3.2.2 – Project RACI

    1 hour

    1. The ERP strategy will require a cross-functional team within IT and business units. Make sure the responsibilities are clearly communicated to the selected project sponsor.
    2. Modify the left-hand column to match the activities expected in your project.

    Record this information in the ERP Strategy Report Template.

    Preview of the RACI chart on the next slide.

    Download the ERP Strategy Report Template

    3.2.2 – Project RACI

    Project champion Project advisor Project steering committee Project manager Project team Subject matter experts
    Determine project scope & vision I C A R C C
    Document business goals I I A R I C
    Inventory ERP processes I I A C R R
    Map current state I I A R I R
    Assess gaps and opportunities I C A R I I
    Explore alternatives R R A I I R
    Build a roadmap R A R I I R
    Create a communication plan R A R I I R
    Present findings R A R I I R

    Build an ERP Strategy and Roadmap

    Phase 4

    Next steps

    Phase 1

    • 1.1 Aligning business and IT
    • 1.2 Scope and priorities

    Phase 2

    • 2.1 ERP Business Model
    • 2.2 ERP processes and supporting applications
    • 2.3 Process pains, opportunities & maturity

    Phase 3

    • 3.1 Stakeholders, risk & value
    • 3.2 Project set up

    Phase 4

    • 4.1 Build your roadmap
    • 4.2 Wrap up and present

    This phase will walk you through the following activities:

    • Review the different options to solve the identified pain points
    • Build out a roadmap showing how you will get to those solutions
    • Build a communication plan that includes the stakeholder presentation

    This phase involves the following participants:

    • Primary stakeholders in each value stream supported by the ERP
    • ERP Applications support team

    Step 4.1

    Build your roadmap

    Activities
    • 4.1.1 Pick your path
    • 4.1.2 Build your roadmap
    • 4.1.3 Visualize your roadmap (optional)

    This step will walk you through the following activities:

    • Review the different options to solve the identified pain points then build out a roadmap of how to get to that solution.

    This step involves the following participants:

    • Primary stakeholders in each value stream supported by the ERP
    • ERP Applications support team

    Outcomes of this step

    • A strategic direction is set
    • An initial roadmap is laid out

    Choose the right path for your organization

    There are several different paths you can take to achieve your ideal future state. Make sure to pick the one that suits your needs as defined by your current state.

    A diagram of strategies. At the top is 'Current State', at the bottom is 'Future State', and listed strategies are 'Maintain Current System', 'Augment Current System', 'Optimize', and 'Transform'.

    Explore the options for achieving your ideal future state

    CURRENT STATE STRATEGY
    Your existing application satisfies both functionality and integration requirements. The processes surrounding it likely need attention, but the system should be considered for retention. MAINTAIN CURRENT SYSTEM
    Your existing application is, for the most part, functionally rich, but may need some tweaking. Spend time and effort building and enhancing additional functionalities or consolidating and integrating interfaces. AUGMENT CURRENT SYSTEM
    Your ERP application portfolio consists of multiple apps serving the same functions. Consolidating applications with duplicate functionality is more cost efficient and makes integration and data sharing simpler. OPTIMIZE: CONSOLIDATE AND INTEGRATE SYSTEMS
    Your existing system offers poor functionality and poor integration. It would likely be more cost and time efficient to replace the application and its surrounding processes altogether. TRANSFORM: REPLACE CURRENT SYSTEM

    Option: Maintain your current system

    Resolve your existing process and people pain points

    MAINTAIN CURRENT SYSTEM

    Keep the system, change the process.

    Your existing application satisfies both functionality and integration requirements. The processes surrounding it likely need attention, but the system should be considered for retention.

    Maintaining your current system entails adjusting current processes and/or adding new ones, and involves minimal cost, time, and effort.

    INDICATORS POTENTIAL SOLUTIONS
    People Pain Points
    • Lack of training
    • Low user adoption
    • Lack of change management
    • Contact vendor to inquire about employee training opportunities
    • Build a change management strategy
    Process Pain Points
    • Legacy processes
    • Workarounds and shortcuts
    • Highly specialized processes
    • Inconsistent processes
    • Explore process reengineering and process improvement opportunities
    • Evaluate and standardize processes

    Option: Augment your current system

    Use augmentation to resolve your existing technology and data pain points

    AUGMENT CURRENT SYSTEM

    Add to the system.

    Your existing application is for the most part functionally rich but may need some tweaking. Spend time and effort enhancing your current system.

    You will be able to add functions by leveraging existing system features. Augmentation requires limited investment and less time and effort than a full system replacement.

    INDICATORS POTENTIAL SOLUTIONS
    Technology Pain Points
    • Lack of reporting functions.
    • Lacking functional depth in key process areas.
    • Add point solutions or enable modules to address missing functionality.
    Data Pain Points
    • Poor data quality
    • Lack of data for processing and reporting
    • Single-source data entry
    • Add modules or augment processes to capture data

    Option: Consolidate and integrate

    Consolidate and integrate your current systems to address your technology and data pain points

    CONSOLIDATE AND INTEGRATE SYSTEMS

    Get rid of one system, combine two, or connect many.

    Your ERP application portfolio consists of multiple apps serving the same functions.

    Consolidating your systems eliminates the need to manage multiple pieces of software that provide duplicate functionality. Reducing the number of ERP applications makes integration and data sharing simpler.

    INDICATORS POTENTIAL SOLUTIONS
    Technology Pain Points
    • Disparate and disjointed systems
    • Multiple systems supporting the same function
    • Unused software licenses
    • System consolidation
    • System and module integration
    • Assess usage and consolidate licensing
    Data Pain Points
    • Multiple versions of same data
    • Duplication of data entry in different modules or systems
    • Poor data quality
    • Centralize core records
    • Assign data ownership
    • Single-source data entry

    Option: Replace your current system

    Replace your system to address gaps in your existing processes and various pain points

    REPLACE CURRENT SYSTEM

    Start from scratch.

    You’re transitioning from an end-of-life legacy system. Your existing system offers poor functionality and poor integration. It would likely be more cost and time efficient to replace the application and its surrounding processes all together.

    INDICATORS POTENTIAL SOLUTIONS
    Technology Pain Points
    • Lack of functionality and poor integration.
    • Obsolete technology.
    • Not aligned with technology direction or enterprise architecture plans.
    • Evaluate the ERP technology landscape.
    • Determine if you need to replace the current system with a point solution or an all-in-one solution.
    • Align ERP technologies with enterprise architecture.
    Data Pain Points
    • Limited capability to store and retrieve data.
    • Understand your data requirements.
    Process Pains
    • Insufficient tools to manage workflow.
    • Review end-to-end processes.
    • Assess user satisfaction.

    Activity 4.1.1 – Path to future state

    1+ hour
    1. Discuss the four options and the implications for your organization.
    2. Come to an agreement on your chosen path.

    The same diagram of strategies. At the top is 'Current State', at the bottom is 'Future State', and listed strategies are 'Maintain Current System', 'Augment Current System', 'Optimize', and 'Transform'.

    Activity 4.1.2 – Build a roadmap

    1-2 hours

    1. Start your roadmap with the stakeholder presentation. This is your mark in the sand to launch the project.
    2. For each item on your roadmap assign an owner who will be accountable to the completion of the roadmap item.
    3. Wherever possible, assign a start date, month, or quarter. The more specific you can be the better.
    4. Identify completion dates to create a sense of urgency. If you are struggling with start dates, it can help to start with a finish date and “back in” to a start date based on estimated efforts.

    Record this information in the ERP Strategy Report Template.

    Note:
    Your roadmap should be treated as a living document that is updated and shared with the stakeholders on a regular schedule.

    Preview of the strategy roadmap table on the next slide.

    Download the ERP Strategy Report Template

    ERP Strategy roadmap

    Initiative Owner Start Date Completion Date
    Create final workshop deliverable Info-Tech 16 September, 2021
    Review final deliverable Workshop sponsor
    Present to executive team Oct 2021
    Build business case CFO, CIO, Directors 3 weeks to build
    3-4 weeks process time
    Build an RFI for initial costings 1-2 weeks
    Stage 1 approval for requirements gathering Executive committee Milestone
    Determine and acquire BA support for next step 1 week
    Requirements gathering – level 2 processes Project team 5-6 weeks effort
    Build RFP (based on informal approval) CFO, CIO, Directors 4th calendar quarter 2022 Possible completion January 2023
    2-4 weeks

    Activity 4.1.3 – Build a visual roadmap [optional]

    1 hour

    1. For some, a visual representation of a roadmap is easier to comprehend. Consider taking the roadmap built in 4.1.2 and creating a visual.

    Record this information in the ERP Strategy Report Template.

    Preview of the visual strategy roadmap chart on the next slide.

    Download the ERP Strategy Report Template

    ERP Strategy Roadmap

    A table set up similarly to the previous one, but instead of 'Start Date' and 'Completion Date' columns there are multiple small columns broken up by fiscal quarters (i.e.. FY2022: Q1, Q2, Q3, Q4). There is a key with a light blue diamond shape representing a 'Milestone' and a blue arrow representing a 'Work in progress'; they are placed the Quarters columns according to when each row item reached a milestone or began its progress.

    Step 4.2

    Wrap up and present

    Activities
    • 4.2.1 Communication plan
    • 4.2.2 Stakeholder presentation

    This step will walk you through the following activities:

    • Build a communication plan as part of organizational change management, which includes the stakeholder presentation

    This step involves the following participants:

    • Primary stakeholders in each value stream supported by the ERP
    • ERP Applications support team

    Outcomes of this step

    • An initial communication plan for organizational change management
    • A stakeholder presentation

    Effectively communicate the changes an ERP foundation strategy will impose

    A communication plan is necessary because not everyone will react positively to change. Therefore, you must be prepared to explain the rationale behind any initiatives that are being rolled out.

    Steps:

    1. Start by building a sound communication plan.
    2. The communication plan should address all stakeholders that will be subject to change, including executives and end users.
    3. Communicate how a specific initiative will impact the way employees work and the work they do.
    4. Clearly convey the benefits of the strategy to avoid resistance.

    “The most important thing in project management is communication, communication, communication. You have to be able to put a message into business terms rather than technical terms.” (Lance Foust, I.S. Manager, Plymouth Tube Company)

    Project Goals Communication Goals Required Resources Communication Channels
    Why is your organization embarking on an ERP project? What do you want employees to know about the project? What resources are going to be utilized throughout the ERP strategy? How will your project team communicate project updates to the employees?
    Streamline processes and achieve operational efficiency. We will focus on mapping and gathering requirements for (X) mega-processes. We will be hiring process owners for each mega-process. You will be kept up to date about the project progress via email and intranet. Please feel free to contact the project owner if you have any questions.

    Activity 4.2.1 – Communication plan

    1 hour

    1. List the types of communication events and documents you will need to produce and distribute.
    2. Indicate the purpose of the event or document, who the audience is, and who is responsible for the communication.
    3. Identify who will be responsible for the development and delivery of the communication plan.

    Record this information in the ERP Strategy Report Template.

    Preview of the Communication Plan table on the next slide.

    Download the ERP Strategy Report Template

    Communication plan

    Use the communication planning template to track communication methods needed to convey information regarding ERP initiatives.

    This is designed to help your organization make ERP initiatives visible and create stakeholder awareness.

    Audience Purpose Delivery/ Format Communicator Delivery Date Status/Notes
    Front-line employees Highlight successes Bi-weekly email CEO Mondays
    Entire organization Highlight successes
    Plans for next iteration
    Monthly townhall Senior leadership Last Thursday of every month Recognize top contributors from different parts of the business. Consider giving out prizes such as coffee mugs
    Iteration demos Show completed functionality to key stakeholders Iteration completion web conference Delivery lead Every other Wednesday Record and share the demonstrations to all employees

    Conduct a presentation of the final deliverable for stakeholders

    After completing the activities and exercises within this blueprint, the final step of the process is to present the deliverable to senior management and stakeholders.

    Know Your Audience

    • Decide what needs to be presented and to whom. The purpose and format for communicating initiatives varies based on the audience. Identify the audience first to ensure initiatives are communicated appropriately.
    • IT and the business speak different languages. The business may not have the patience to try to understand IT, so it is up to IT to learn and use the language of business. Failing to put messages into language that resonates with the business will create disengagement and resistance.
    • Effective communication takes preparation to get the right content and tone to convey your real message.

    Learn From Other Organizations

    “When delivering the strategy and next steps, break the project down into consumable pieces. Make sure you deliver quick wins to retain enthusiasm and engagement.

    By making it look like a different project you keep momentum and avoid making it seem unattainable.” (Scott Clark, Innovation Credit Union)

    “To successfully sell the value of ERP, determine what the high-level business problem is and explain how ERP can be the resolution. Explicitly state which business areas ERP is going to touch. The business often has a very narrow view of ERP and perceives it as just a financial system. The key part of the strategy is that the organization sees the broader view of ERP.” (Scott Clark, Innovation Credit Union)

    Activity 4.2.2 – Stakeholder presentation

    1 hour

    1. The following sections of the ERP Strategy Report Template are designed to function as the stakeholder presentation:
      1. Workshop Overview
      2. ERP Models
      3. Roadmap
    2. You can use the Template as your presentation deck or extract the above sections to create a stand-alone stakeholder presentation.
    3. Remember to take your audience into account and anticipate the questions they may have.

    Samples of the ERP Strategy Report Template.

    Download the ERP Strategy Report Template

    Summary of Accomplishment

    Get the Most Out of Your ERP

    ERP technology is critical to facilitating an organization’s flow of information across business units. It allows for seamless integration of systems and creates a holistic view of the enterprise to support decision making. ERP implementation should not be a one-and-done exercise. There needs to be an ongoing optimization to enable business processes and optimal organizational results.

    Build an ERP Strategy and Roadmap allows organizations to proactively implement continuous assessment and optimization of their enterprise resource planning system, including:

    • Alignment and prioritization of key business and technology drivers.
    • Identification of ERP processes, including classification and gap analysis.
    • Measurement of user satisfaction across key departments.
    • Improved vendor relations.
    • Data quality initiatives.

    This formal ERP optimization initiative will drive business-IT alignment, identify IT automation priorities, and dig deep into continuous process improvement.

    If you would like additional support, have our analysts guide you through other phases as part of an Info-Tech workshop.

    Contact your account representative for more information.
    workshops@infotech.com 1-888-670-8889

    Research Contributors

    Name Title Organization
    Anonymous Anonymous Software industry
    Anonymous Anonymous Pharmaceutical industry
    Boris Znebel VP of Sales Second Foundation
    Brian Kudeba Director, Administrative Systems Fidelis Care
    David Lawrence Director, ERP Allegheny Technologies Inc.
    Ken Zima CIO Aquarion Water Company
    Lance Foust I.S. Manager Plymouth Tube Company
    Pooja Bagga Head of ERP Strategy & Change Transport for London
    Rob Schneider Project Director, ERP Strathcona County
    Scott Clark Innovation Credit Union
    Tarek Raafat Manager, Application Solutions IDRC
    Tom Walker VP, Information Technology StarTech.com

    Related Info-Tech Research

    Bibliography

    Gheorghiu, Gabriel. "The ERP Buyer’s Profile for Growing Companies." Selecthub. 2018. Accessed 21 Feb. 2021.

    "Maximizing the Emotional Economy: Behavioral Economics." Gallup. n.d. Accessed 21 Feb. 2021.

    Neito-Rodriguez, Antonio. Project Management | How to Prioritize Your Company's Projects. 13 Dec. 2016. Accessed 29 Nov 2021. Web.

    "A&D organization resolves organizational.“ Case Study. Panorama Consulting Group. 2021. PDF. 09 Nov. 2021. Web.

    "Process Frameworks." APQC. n.d. Accessed 21 Feb. 2021.

    Saxena, Deepak and Joe Mcdonagh. "Evaluating ERP Implementations: The Case for a Lifecycle-based Interpretive Approach." The Electronic Journal of Information Systems Evaluation, 29-37. 22 Feb. 2019. Accessed 21 Feb. 2021.

    Demystify Blockchain: How Can It Bring Value to Your Organization?

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    • Most leaders have an ambiguous understanding of blockchain and its benefits, let alone how it impacts their organization.
    • At the same time, with bitcoin drawing most of the media attention, organizations are finding it difficult to translate cryptocurrency usage to business case.

    Our Advice

    Critical Insight

    • Cut through the hype associated with blockchain by focusing on what is relevant to your organization. You have been hearing about blockchain for some time now and want to better understand it. While it is complex, you can beat the learning curve by analyzing its key benefits and purpose. Features such as transparency, efficiency, and security differentiate blockchain from existing technologies and help explain why it has transformative potential.
    • Ensure your use case is actually useful by first determining whether blockchain aligns with your organization. CIOs must take a practical approach to blockchain in order to avoid wasting resources (both time and money) and hurting IT’s image in the eyes of the business. While is easy to get excited and invest in a new technology to help maintain your image as a thought leader, you must ensure that your use case is fully developed prior to doing so.

    Impact and Result

    • Follow Info-Tech’s methodology for simplifying an otherwise complex concept. By focusing on its benefits and how they directly relate to a use case, blockchain technology is made easy to understand for business and IT professionals.
    • Our program will help you understand if blockchain is the optimal solution for your organization by mapping its key benefits (i.e. transparency, integrity, efficiency, and security) to your needs and capabilities.
    • Leverage a repeatable framework for brainstorming blockchain use case ideas and communicate your findings to business stakeholders who may otherwise be confused about the transformative potential of blockchain.

    Demystify Blockchain: How Can It Bring Value to Your Organization? Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why your organization should care about determining whether blockchain aligns with your organization, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. What exactly is blockchain?

    Understand blockchain’s unique feature, benefits, and business use cases.

    • Demystify Blockchain – Phase 1: What Is Blockchain?
    • Blockchain Glossary

    2. What can blockchain do for your organization?

    Envision blockchain’s transformative potential for your organization by brainstorming and validating a use case.

    • Demystify Blockchain – Phase 2: What Can Blockchain Do for Your Organization?
    • Blockchain Alignment Tool
    • Blockchain Alignment Presentation
    [infographic]

    The ESG Imperative and Its Impact on Organizations

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    • Parent Category Name: IT Governance, Risk & Compliance
    • Parent Category Link: /it-governance-risk-and-compliance
    • Global regulatory climate disclosure requirements are still evolving and are not consistent.
    • Sustainability is becoming a corporate imperative, but IT’s role is not fully clear.
    • The environmental, social, and governance (ESG) data challenge is large and continually expanding in scope.
    • Collecting the necessary data and managing ethical issues across supply chains is a daunting task.
    • Communicating long-term value is difficult when customer and employee expectations are shifting.

    Our Advice

    Critical Insight

    • An organization's approach to ESG cannot be static or tactical. It is a moving landscape that requires a flexible, holistic approach across the organization. Cross-functional coordination is essential in order to be ready to respond to changing conditions.
    • Even though the ESG data requirements are large and continually expanding in scope, many organizations have well-established data frameworks and governance practices in place to meet regulatory obligations such as Sarbanes–Oxley that should used as a starting point.

    Impact and Result

    • Organizations will have greater success if they focus their ESG program efforts on the ESG factors that will have a material impact on their company performance and their key stakeholders.
    • Continually evaluating the evolving ESG landscape and its impact on key stakeholders will enable organizations to react quickly to changing conditions.
    • A successful ESG program requires a collaborative and integrated approach across key business stakeholders.
    • Delivering high-quality metrics and performance indicators requires a flexible and digital data approach, where possible, to enable data interoperability.

    The ESG Imperative and Its Impact on Organizations Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. The ESG Imperative and Its Impact on Organizations Deck – Learn why sustainability is becoming a key measurement of corporate performance and how to set your organization up for success.

    Understand the foundational components and drivers of the broader concept of sustainability: environmental, social, and governance (ESG) and IT’s roles within an organization’s ESG program. Learn about the functional business areas involved, the roles they play and how they interact with each other to drive program success.

    • The ESG Imperative and Its Impact on Organizations Storyboard

    Infographic

    Further reading

    The ESG Imperative and Its Impact on Organizations

    Design to enable an active response to changing conditions.

    Analyst Perspective

    Environmental, social, and governance (ESG) is a corporate imperative that is tied to long-term value creation. An organization's social license to operate and future corporate performance depends on managing ESG factors well.

    Central to an ESG program is having a good understanding of the ESG factors that may have a material impact on enterprise value and key internal and external stakeholders. A comprehensive ESG strategy supported by strong governance and risk management is also essential to success.

    Capturing relevant data and applying it within risk models, metrics, and internal and external reports is necessary for sharing your ESG story and measuring your progress toward meeting ESG commitments. Consequently, the data challenges have received a lot of attention, and IT leaders have a role to play as strategic partner and enabler to help address these challenges. However, ESG is more than a data challenge, and IT leaders need to consider the wider implications in managing third parties, selecting tools, developing supporting IT architecture, and ensuring ethical design.

    For many organizations, the ESG program journey has just begun, and collaboration between IT and risk, procurement, and compliance will be critical in shaping program success.

    This is a picture of Donna Bales, Principal Research Director, Info-Tech Research Group

    Donna Bales
    Principal Research Director
    Info-Tech Research Group

    Executive Summary

    Your Challenge

    • Global regulatory climate disclosure requirements are still evolving and are not consistent.
    • Sustainability is becoming a corporate imperative, but IT's role is not fully clear.
    • The ESG data challenge is large and continually expanding in scope.
    • Collecting the necessary data and managing ethical issues across supply chains is a daunting task.
    • Communicating long-term value is difficult when customer and employee expectations are shifting.

    Common Obstacles

    • The data necessary for data-driven insights and accurate disclosure is often hampered by inaccurate and incomplete primary data.
    • Other challenges include:
      • Approaching ESG holistically and embedding it into existing governance, risk, and IT capabilities.
      • Building knowledge and adapting culture throughout all levels of the organization.
      • Monitoring stakeholder sentiment and keeping strategy aligned to expectations.

    Info-Tech's Approach

    • Use this blueprint to educate yourself on ESG factors and the broader concept of sustainability.
    • Learn about Info-Tech's ESG program approach and use it as a framework to begin your ESG program journey.
    • Identify changes that may be needed in your organizational operating model, strategy, governance, and risk management approach.
    • Discover areas of IT that may need to be prioritized and resourced.

    Info-Tech Insight

    An organization's approach to ESG cannot be static or tactical. ESG is a moving landscape that requires a flexible, holistic approach across the organization. It must become part of the way you work and enable an active response to changing conditions.

    This is an image of Info-Tech's thoughtmap for eight steps of the ESG Program Journey

    Putting ESG in context

    ESG has moved beyond the tipping point to corporate table stakes

    • In recent years, ESG issues have moved from voluntary initiatives driven by corporate responsibility teams to an enterprise-wide strategic imperative.
    • Organizations are no longer being measured by financial performance but by how they contribute to a sustainable and equitable future, such as how they support sustainable innovation through their business models and their focus on collaboration and inclusion.
    • A corporation's efforts toward sustainability is measured by three components: environmental, social, and governance.

    Sustainability

    The ability of a corporation and broader society to endure and survive over the long term by managing adverse impacts well and promoting positive opportunities.

    This is an image of the United Nation's 17 sustainable goals.

    Source: United Nations

    Putting "E," "S," and "G" in context

    Corporate sustainability depends on managing ESG factors well

    • Environmental, social, and governance are the component pieces of a sustainability framework that is used to understand and measure how an organization impacts or is affected by society as a whole.
    • Human activities, particularly fossil fuel burning since the mid twentieth century, have increased greenhouse gas concentration, resulting in observable changes to the atmosphere, ocean, cryosphere, and biosphere.
    • The E in ESG relates to the positive and negative impacts an organization may have on the environment, such as the energy it takes in and the waste it discharges.
    • The S in ESG is the most ambiguous component in the framework, as social impact relates not only to risks but also prosocial behaviour. It's the most difficult to measure but can have significant financial and reputational impact on corporations if material and poorly managed.
    • The G in ESG is foundational to the realization of S and E. It encompasses how well an organization integrates these considerations into the business and how well the organization engages with key stakeholders, receives feedback, and is transparent with its intentions.

    Common examples of ESG issues include: Environmental: Climate change, greenhouse gas emissions (CHG), deforestation, biodiversity, pollution, water, waste, extended producer responsibility, etc. Social: Customer relations, employee relations, labor, human rights, occupational health and safety, community relations, supply chains, etc. Governance: Board management practices, succession planning, compensation, diversity, equity and inclusion, regulatory compliance, corruption, fraud, data hygiene and security, etc. Source: Getting started with ESG - Sustainalytics

    Understanding the drivers behind ESG

    $30 trillion is expected to be transferred from the baby boomers to Generation Z and millennials over the next decade
    – Accenture

    Drivers

    • The rapid rise of ESG investing
    • The visibility of climate change is driving governments, society, and corporations to act and to initiate and support net zero goals.
    • A younger demographic that has strong convictions and financial influence
    • A growing trend toward mandatory climate and diversity, equity, and inclusion (DEI) disclosures required by global regulators
    • Recent emphasis by regulators on board accountability and fiduciary duty
    • Greater societal awareness of social issues and sustainability
    • A new generation of corporate leadership that is focused on sustainable innovation

    The evolving regulatory landscape

    Global regulators are mobilizing toward mandatory regulatory climate disclosure

    Canada

    • Canadian Securities Administrators (CSA) NI 51-107 Disclosure of Climate-related Matters

    Europe

    • European Commission, Sustainable Finance Disclosure Regulation (SFDR)
    • European Commission, EU Supply Chain Act
    • Germany – The German Supply Chain Act (GSCA)
    • Financial Conduct Authority UK, Proposal (DP 21/4) Sustainability Disclosure Requirements and investment labels
    • UK Modern Slavery Act, 2015

    United States

    • Securities and Exchange Commission (SEC) 33-11042– The Enhancement and Standardization of Climate-Related Disclosures for Investors
    • SEC 33-11038 Cybersecurity Risk Management, Strategy, Governance, and Incident Disclosure
    • Nasdaq Board Diversity Rule (5605(f))

    New Zealand

    • New Zealand, The Financial Sector (Climate-related Disclosures and Other Matters) Amendment Act 2021

    Begin by setting your purpose

    Consider your role as a corporation in society and your impact on key stakeholders

    • The impact of a corporation can no longer be solely measured by financial impact but also its impact on social good. Corporations have become real-world actors that impact and are affected by the environment, people, and society.
    • An ESG program should start with defining your organization's purpose in terms of corporate responsibility, the role it will play, and how it will endure over time through managing adverse impacts and promoting positive impacts.
    • Corporations should look inward and outward to assess the material impact of ESG factors on their organization and key internal and external stakeholders.
    • Once stakeholders are identified, consider how the ESG factors might be perceived by delving into what matters to stakeholders and what drives their behavior.

    Understanding your stakeholder landscape is essential to achieving ESG goals

    Internal Stakeholders: Board; Management; Employees. External Stakeholders: Activists; Regulators; Customers; Lenders; Government; Investors; Stakeholders; Community; Suppliers

    Assess ESG impact

    Materiality assessments help to prioritize your ESG strategy and enable effective reporting

    • The concept of materiality as it relates to ESG is the process of gaining different perspectives on ESG issues and risks that may have significant impact (both positive and negative) on or relevance to company performance.
    • The objective of a materiality assessment is to identify material ESG issues most critical to your organization by looking a broad range of social and environmental factors. Its purpose is to narrow strategic focus and enable an organization to assess the impact of financial and non-financial risks aggregately.
    • It helps to make the case for ESG action and strategy, assess financial impact, get ahead of long-term risks, and inform communication strategies.
    • Organizations can leverage assessment tools from Sustainalytics or SASB Standards to help assess ESG risks or use guidance or benchmarking information from industry associations.

    Info-Tech Insight

    Survey key stakeholders to obtain a more holistic viewpoint of expectations and the industry landscape and gain credibility through the process.

    Use a materiality matrix to understand ESG exposure

    This is an image of a materiality matrix used to understand ESG exposure.

    Example: Beverage Company

    Follow a holistic approach

    To deliver on your purpose, sustainability must be integrated throughout the organization

    • An ESG program cannot be implemented in a silo. It must be anchored on its purpose and supported by a strong governance structure that is intertwined with other functional areas.
    • Effective governance is essential to instill trust, support sound decision making, and manage ESG.
    • Governance extends beyond shareholder rights to include many other factors, such as companies' interactions with competitors, suppliers, and governments. More transparency is sought on:
      • Corporate behavior, executive pay, and oversight of controls.
      • Board diversity, compensation, and skill set.
      • Oversight of risk management, particularly risks related to fraud, product, data, and cybersecurity

    "If ESG is the framework of non-financial risks that may have a material impact on the company's stakeholders, corporate governance is the process by which the company's directors and officers manage those risks."
    – Zurich Insurance

    A pyramid is depicted. The top of the pyramid is labeled Continual Improvement, and the following terms are inside this box. Governance: Strategy; Risk Management; Metrics & Targets. At the bottom of the pyramid is a box with right facing arrows, labeled Transparency and Disclosure. This is Informed by the TCFD Framework

    Governance and organization approach

    There is no one-size-fits-all approach

    47% of companies reported that the full board most commonly oversees climate related risks and opportunities while 20% delegate to an existing board governance committee (EY Research, 2021).

    • The organizational approach to ESG will differ across industry segments and corporations depending on material risks and their upstream and downstream value change. However, the accountability for ESG sits squarely at the CEO and board level.
    • Some organizations have taken the approach of hiring a Chief Sustainability Officer to work alongside the CEO on execution of ESG goals and stakeholder communication, while others use other members of the strategic leadership to drive the desired outcomes.
    Governance Layer Responsibilities
    Board
    • Overall accountability lies with the full board. Some responsibilities may be delegated to newly formed dedicated ESG governance committee.
    Oversight
    Executive leadership
    • Accountable for sustainability program success and will work with CEO to set ESG purpose and goals.
    Oversight and strategic direction
    Management
    • Senior management drives execution; sometimes led by a cross-functional committee.
    Execution

    Strategy alignment

    "74% of finance leaders say that investors increasingly use nonfinancial information in their decision-making."

    – "Aligning nonfinancial reporting..." EY, 2020

    • Like any journey, the ESG journey requires knowing where you are starting from and where you are heading to.
    • Once your purpose is crystalized, identify and surface gaps between where you want to go as an organization (your purpose and goals) and what you need to deliver as an organization to meet the expectations of your internal and external stakeholders (your output).
    • Using the results of the materiality assessment, weigh the risk, opportunities, and financial impact to help prioritize and determine vulnerabilities and where you might excel.
    • Finally, evaluate and make changes to areas of your business that need development to be successful (culture, accountability and board structure, ethics committee, etc.)

    Gap analysis example for delivering reporting requirements

    Organizational Goals

    • Regulatory Disclosure
      • Climate
      • DEI
      • Cyber governance
    • Performance Tracking/Annual Reporting
      • Corporate transparency on ESG performance via social, annual circular
    • Evidence-Based Business Reporting
      • Risk
      • Board
      • Suppliers

    Risk-size your ESG goals

    When integrating ESG risks, stick with a proven approach

    • Managing ESG risks is central to making sound organizational decisions regarding sustainability but also to anticipating future risks.
    • Like any new risk type, ESG risk should be interwoven into your current risk management and control framework via a risk-based approach.
    • Yet ESG presents some new risk challenges, and some risk areas may need new control processes or enhancements.
    NET NEW ENHANCEMENT
    Climate disclosure Data quality management
    Assurance specific to ESG reporting Risk sensing and assessment
    Supply chain transparency tied back to ESG Managing interconnections
    Scenario analysis
    Third-party ratings and monitoring

    Info-Tech Insight

    Integrate ESG risks early, embrace uncertainty by staying flexible, and strive for continual improvement.

    A funnel chart is depicted. The inputs to the funnel are: Strategy - Derive ESG risks from strategy, and Enterprise Risk Appetite. Inside the funnel, are the following terms: ESG; Data; Cyber. The output of the funnel is: Evidence based reporting ESG Insights & Performance metrics

    Managing supplier risks

    Suppliers are a critical input into an organization's ESG footprint

    "The typical consumer company's supply chain ... [accounts] for more than 80% of greenhouse-gas emissions and more than 90% of the impact on air, land, water, biodiversity, and geological resources."
    – McKinsey & Company, 2016

    • Although companies are accustomed to managing third parties via procurement processes, voluntary due-diligence, and contractual provisions, COVID-19 surfaced fragility across global supply chains.
    • The mismanagement of upstream and downstream risks of supply chains can harm the reputation, operations, and financial performance of businesses.
    • To build resiliency to and visibility of supply chain risk, organizations need to adapt current risk management programs, procurement practices, and risk assessment tools and techniques.
    • Procurement departments have an enhanced function, effectively acting as gatekeepers by performing due diligence, evaluating performance, and strengthening the supplier relationship through continual feedback and dialogue.
    • Technologies such as blockchain and IoT are starting to play a more dominant role in supply chain transparency.

    Raw materials are upstream and consumers are downstream.

    "Forty-five percent of survey respondents say that they either have no visibility into their upstream supply chain or that they can see only as far as their first-tier suppliers."
    – "Taking the pulse of shifting supply chains," McKinsey & Company, 2022

    Metrics and targets

    Metrics are key to stakeholder transparency, measuring performance against goals, and surfacing organizational blind spots

    • ESG metrics are qualitative or quantitative insights that measure organizations' performance against ESG goals. Along with traditional business metrics, they assist investors with assessing the long-term performance of companies based on non-financial ESG risks and opportunities.
    • Metrics, key performance indicators (KPIs), and key risk indicators (KRIs) are used to measure how ESG factors affect an organization and how an organization may impact any of the underlying issues related to each ESG factor.
    • There are several reporting standards that offer specific ESG performance metrics, such as the Global Reporting Institute (GRI), Sustainability Accounting Standards Board (SASB), and World Economic Forum (WEF).
    • For climate-related disclosures, global regulators are converging on the Task Force for Climate-related Disclosures (TCFD) and the International Sustainability Standards Board (ISSB).

    Example metrics for ESG factors

    Example metrics for environment include greenhouse gas emissions, water footprint, renewable energy share, and % of recycled material. Example social metrics include rates of injury, proportion of spend on local supplies, and percentage of gender or ethnic groups in management roles. Example governance metrics include annual CEO compensation compared to median, number of PII data breaches, and completed number of supplier assessments.

    The impact of ESG on IT

    IT plays a critical role in achieving ESG goals

    • IT groups have a critical role to play in helping organizations develop strategic plans to meet ESG goals, measure performance, monitor risks, and deliver on disclosure requirements.
    • IT's involvement extends from the CIO providing input at a strategic level to leading the charge within IT to instill new goals and adapt the culture toward one focused on sustainability.
    • To set the tone, CIOs should begin by updating their IT governance structure and setting ESG goals for IT.
    • IT leaders will need to think about resource use and efficiency and incorporate this into their IT strategy.

    Info-Tech Insight

    IT leaders need to work collaboratively with risk management to optimize decision making and continually improve ESG performance and disclosure.

    "A great strategy meeting is a meeting of the minds."
    – Max McKeown

    The data challenge

    The ESG data requirement is large and continually expanding in scope

    • To meet ESG objectives, corporations are challenged with collecting non-financial data from across functional business and geographical locations and from their supplier base and supply chains.
    • One of the biggest impediments to ESG implementation is the lack of high-quality data and of mature processes and tools to support data collection.
    • The data challenge is compounded by the availability and usability of data, immature and fragmented standards that hinder comparability, and workflow integration.

    Info-Tech Insight

    Keep your data model flexible and digital where possible to enable data interoperability.

    A flow chart is depicted. the top box is labeled ESG Program. Below that are Boxes labeled Tactical and Strategic. Below the Tactical Box, is a large X showing a lack of connection to the following points: Duplicative; Inefficient/Costly. Below the box labeled Strategic are the following terms: Data-Driven; Reusable; Digital.

    "You can have data without information, but you cannot have information without data."
    – Daniel Keys Moran

    It's more than a data challenge

    Organizations will rely on IT for execution, and IT leaders will need to be ready

    Data Management: Aggregated Reporting; Supplier Management; Cyber Management; Operational Management; Ethical Design(AI, Blockchain); IT Architecture; Resource Efficiency; Processing & Tooling; Supplier Assessment.

    Top impacts on IT departments

    1. ESG requires corporations to keep track of ESG-related risks of third parties. This will mean more robust assessments and monitoring.
    2. Many areas of ESG are new and will require new processes and tools.
    3. The SEC has upped the ante recently, requiring more rigorous accountability and reporting on cyber incidents.
    4. New IT systems and architecture may be needed to support ESG programs.
    5. Current reporting frameworks may need updating as regulators move to digital.
    6. Ethical design will need to be considered when AI is used to support risk/data management and when it is used as part of product solutions.

    Key takeaways

    • It's critical for organizations to look inward and outward to assess the material impact of ESG factors on their organization and key internal and external stakeholders.
    • ESG requires a flexible, holistic approach across the organization. It must become part of the way you work and enable an active response to changing conditions.
    • ESG introduces new risks that should not be viewed in isolation but interwoven into your current risk management and control framework via a risk-based approach.
    • Identify and integrate risks early, embrace uncertainty by staying flexible, and strive for continual improvement.
    • Metrics are key to telling your ESG story. Place the appropriate importance on the information that will be reported.
    • Recognize that the data challenge is complex and evolving and design your data model to be flexible, interoperable, and digital.
    • IT's role is far reaching, and IT will have a critical part in managing third parties, selecting tools, developing supporting IT architecture, and using ethical design.

    Definitions

    TERM DEFINITON
    Corporate Social Responsibility Management concept whereby organizations integrate social and environmental concerns in their operations and interactions with their stakeholders.
    Chief Sustainability Officer Steers sustainability commitments, helps with compliance, and helps ensure internal commitments are met. Responsibilities may extend to acting as a liaison with government and public affairs, fostering an internal culture, acting as a change agent, and leading delivery.
    ESG An acronym that stands for environment, social, and governance. These are the three components of a sustainability program.
    ESG Standard Contains detailed disclosure criteria including performance measures or metrics. Standards provide clear, consistent criteria and specifications for reporting. Typically created through consultation process.
    ESG Framework A broad contextual model for information that provides guidance and shapes the understanding of a certain topic. It sets direction but does not typically delve into the methodology. Frameworks are often used in conjunction with standards.
    ESG Factors The factors or issues that fall under the three ESG components. Measures the sustainability performance of an organization.
    ESG Rating An aggregated score based on the magnitude of an organization's unmanaged ESG risk. Ratings are provided by third-party rating agencies and are increasingly being used for financing, transparency to investors, etc.
    ESG Questionnaire ESG surveys or questionnaires are administered by third parties and used to assess an organization's sustainability performance. Participation is voluntary.
    Key Risk Indicator (KRI) A measure to indicate the potential presence, level, or trend of a risk.
    Key Performance Indicator (KPI) A measure of deviation from expected outcomes to help a firm see how it is performing.
    Materiality Material topics are topics that have a direct or indirect impact on an organization's ability to create, preserve, or erode economic, environment and social impact for itself and its stakeholder and society as a whole
    Materiality Assessment A materiality assessment is a tool to identify and prioritize the ESG issues most critical to the organization.
    Risk Sensing The range of activities carried out to identify and understand evolving sources of risk that could have a significant impact on the organization (e.g. social listening).
    Sustainability The ability of an organization and broader society to endure and survive over the long term by managing adverse impacts well and promoting positive opportunities.
    Sustainalytics Now part of Morningstar. Sustainalytics provides ESG research, ratings, and data to institutional investors and companies.
    UN Guiding Principles on Business and Human Rights (UNGPs) UN Guiding Principles on Business and Human Rights (UNGPs) provide an essential methodological foundation for how impacts across all dimensions should be assessed.

    Reporting & standard frameworks

    STANDARD DEFINITION AND FOCUS
    CDP CDP has created standards and metrics for comparing sustainability impact. Focuses on environmental data (e.g. carbon, water, and forests) and on data disclosure and benchmarking.
    (Formally Carbon Disclosure Project) Audience: All stakeholders
    Dow Jones Sustainability Indices (DJSI) Heavy on corporate governance and company performance. Equal balance of economic, environmental, and social.
    Audience: All stakeholders
    Global Reporting Initiative (GRI) International standards organization that has a set of standards to help organizations understand and communicate their impacts on climate change and social responsibility. The standard has a strong emphasis on transparency and materiality, especially on social issues.
    Audience: All stakeholders
    International Sustainability Standards Board (ISSB) Standard-setting board that sits within the International Financial Reporting Standards (IFRS) Foundation. The IFRS Foundation is a not-for-profit, public-interest organization established to develop high-quality, understandable, enforceable, and globally accepted accounting and sustainability disclosure standards.
    Audience: Investor-focused
    United Nations Sustainable Development Goals (UNSDG) Global partnership across sectors and industries to achieve sustainable development for all (17 Global Goals)
    Audience: All stakeholders
    Sustainability Accounting Standards Board (SASB) Industry-specific standards to help corporations select topics that may impact their financial performance. Focus on material impacts on financial condition or operating performance.
    Audience: Investor-focused
    Task Force Of Climate-related Disclosures (TCFD; created by the Financial Stability Board) Standards framework focused on the impact of climate risk on financial and operating performance. More broadly the disclosures inform investors of positive and negative measures taken to build climate resilience and make transparent the exposure to climate-related risk.
    Audience: Investors, financial stakeholders

    Bibliography

    Anne-Titia Bove and Steven Swartz, McKinsey, "Starting at the source: Sustainability in supply chains", 11 November 2016

    Accenture, "The Greater Wealth Transfer – Capitalizing on the intergenerational shift in wealth", 2012

    Beth Kaplan, Deloitte, "Preparing for the ESG Landscape, Readiness and reporting ESG strategies through controllership playbook", 15 February 2022

    Bjorn Nilsson et al, McKinsey & Company, "Financial institutions and nonfinancial risk: How corporates build resilience," 28 February 2022

    Bolden, Kyle, Ernst and Young, "Aligning nonfinancial reporting with your ESG strategy to communicate long-term value", 18 Dec. 2020

    Canadian Securities Administrators, "Canadian securities regulators seek comment on climate-related disclosure requirements", 18 October 2021

    Carol A. Adams et al., Global Risk Institute, "The double-materiality concept, Application and issues", May 2021

    Dunstan Allison-Hope et al, BSR, "Impact-Based Materiality, Why Companies Should-Focus Their Assessments on Impacts Rather than Perception", 3 February 2022

    EcoVadis, "The World's Most Trusted Business Sustainability Ratings",

    Ernst and Young, "Four opportunities for enhancing ESG oversight", 29 June 2021

    Federal Ministry of Labour and Social Affairs, The Act on Corporate Due Diligence Obligations in Supply Chains (Gesetz über die unternehmerischen Sorgfaltspflichten in Lieferketten)", Published into Federal Law Gazette, 22, July 2021

    "What Every Company Needs to Know", Sustainalytics

    Global Risk Institute, The GRI Perspective, "The materiality madness: why definitions matter", 22 February 2022

    John P Angkaw "Applying ERM to ESG Risk Management", 1 August 2022

    Hillary Flynn et al., Wellington Management, "A guide to ESG materiality assessments", June 2022

    Katie Kummer and Kyle Lawless, Ernst and Young, "Five priorities to build trust in ESG", 14 July 2022

    Knut Alicke et al., McKinsey & Company, "Taking the pulse of shifting supply chains", 26 August 2022

    Kosmas Papadopoulos and Rodolfo Arauj. The Harvard School Forum on Corporate Governance, "The Seven Sins of ESG Management", 23 September 2020

    KPMG, Sustainable Insight, "The essentials of materiality assessment", 2014

    Lorraine Waters, The Stack, "ESG is not an environmental issue, it's a data one", 20 May 2021

    Marcel Meyer, Deloitte, "What is TCFD and why does it matter? Understanding the various layers and implications of the recommendations",

    Michael W Peregnne et al., "The Harvard Law School Forum on Corporate Governance, The Important Legacy of the Sarbanes Oxley Act," 30 August 2022

    Michael Posner, Forbes, "Business and Human Rights: Looking Ahead To The Challenges Of 2022", 15 December 2021

    Myles Corson and Tony Kilmas, Ernst and Young, "How the CFO can balance competing demands and drive future growth", 3 November 2020

    Novisto, "Navigating Climate Data Disclosure", 2022

    Novisto, "XBRL is coming to corporate sustainability reporting", 17 April 2022

    "Official Journal of the European Union, Regulation (EU) 2019/2088 of the European Parliament and of the Council of 27 November 2019 on sustainability-related disclosures in the financial services sector", 9 December 2019

    Osler, "ESG and the future of sustainability", Podcast, 01 June 2022

    Osler, "The Rapidly Evolving World of ESG Disclosure: ISSB draft standards for sustainability and climate related disclosures", 19 May 2022

    Sarwar Choudhury and Zach Johnston, Ernst and Young "Preparing for Sox-Like ESG Regulation", 7 June 2022

    Securities and Exchange Commission, "The Enhancement and Standardization of Climate-related Disclosures for Investors", 12 May 2022

    "Securities and Exchange Commission, SEC Proposes Rules on Cybersecurity, Risk Management, Strategy, Governance, and Incident Disclosure by Public Companies, 9 May 2022

    Sean Brown and Robin Nuttall, McKinsey & Company, "The role of ESG and purpose", 4 January 2022

    Statement by Chair Gary Gensler, "Statement on ESG Disclosure Proposal", 25 May 2022

    Svetlana Zenkin and Peter Hennig, Forbes, "Managing Supply Chain Risk, Reap ESG Rewards", 22 June 2022

    Task Force on Climate Related Financial Disclosures, "Final Report, Recommendations of the Task Force on Climate-related Financial Disclosures", June 2017

    World Economic Forum, "Why sustainable governance and corporate integrity are crucial for ESG", 29 July 2022

    World Economic Forum (in collaboration with PwC) "How to Set Up Effective Climate Governance on Corporate Boards, Guiding Principles and questions", January 2019

    World Economic Forum, "Defining the "G" in ESG Governance Factors at the Heart of Sustainable Business", June 2022

    World Economic Forum, "The Risk and Role of the Chief Integrity Officer: Leadership Imperatives in and ESG-Driven World", December 2021

    World Economic Forum, "How to Set Up Effective Climate Governance on Corporate Boards Guiding principles and questions", January 2019

    Zurich Insurance, "ESG and the new mandate for corporate governance", 2022

    Position and Agree on ROI to Maximize the Impact of Data and Analytics

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    • Because ROI is a financial concept, it can be difficult to apply ROI to anything that produces intangible value.
    • It is a lot harder to apply ROI to functions like data and analytics than it is to apply it to functions like sales without misrepresenting its true purpose.

    Our Advice

    Critical Insight

    • The standard ROI formula cannot be easily applied to data and analytics and other critical functions across the organization.
    • Data and analytics ROI strategy is based on the business problem being solved.
    • The ROI score itself doesn’t have to be perfect. Key decision makers need to agree on the parameters and measures of success.

    Impact and Result

    • Agreed-upon ROI parameters
    • Defined measures of success
    • Optimized ROI program effectiveness by establishing an appropriate cadence between key stakeholders

    Position and Agree on ROI to Maximize the Impact of Data and Analytics Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Data and Analytics ROI Strategy Deck – A guide for positioning ROI to maximize the value of data and analytics.

    This research is meant to ensure that data and analytics executives are aligned with the key business decision makers. Focus on the value you are trying to achieve rather than perfecting the ROI score.

    • Position and Agree on ROI to Maximize the Impact of Data and Analytics Storyboard

    2. Data and Analytics Service to Business ROI Map – An aligned ROI approach between key decision makers and data and analytics.

    A tool to be used by business and data and analytics decision makers to facilitate discussions about how to approach ROI for data and analytics.

    • Data and Analytics Service to Business ROI Map
    [infographic]

    Further reading

    Position and Agree on ROI to Maximize the Impact of Data and Analytics

    Data and analytics ROI strategy is based on the business problem being solved and agreed-upon value being generated.

    Analyst Perspective

    Missing out on a significant opportunity for returns could be the biggest cost to the project and its sponsor.

    This research is directed to the key decision makers tasked with addressing business problems. It also informs stakeholders that have any interest in ROI, especially when applying it to a data and analytics platform and practice.

    While organizations typically use ROI to measure the performance of their investments, the key to determining what investment makes sense is opportunity cost. Missing out on a significant opportunity for return could be the biggest cost to the project and its sponsor. By making sure you appropriately estimate costs and value returned for all data and analytics activities, you can prioritize the ones that bring in the greatest returns.

    Ibrahim Abdel-Kader
    Research Analyst,
    Data & Analytics Practice
    Info-Tech Research Group
    Ben Abrishami-Shirazi
    Technical Counselor
    Info-Tech Research Group

    Executive Summary – ROI on Data and Analytics

    Your Challenge

    Common Obstacles

    Info-Tech’s Approach

    Return on investment (ROI) is a financial term, making it difficult to articulate value when trying to incorporate anything that produces something intangible.

    The more financial aspects there are to a professional function (e.g. sales and commodity-related functions), the easier it is to properly assess the ROI.

    However, for functions that primarily enable or support business functions (such as IT and data and analytics), it is a lot harder to apply ROI without misrepresenting its true purpose.

    • Apples and oranges – There is no simple way to apply the standard ROI formula to data and analytics among other critical functions across the organization.
    • Boiling the ocean – Obsession with finding a way to calculate a perfect ROI on data and analytics.
    • Not getting the big picture – Data and analytics teams suffer a skill set deficit when it comes to commercial acumen.
    • Not seeing eye to eye – ROI does not account for time in its calculation, making it prone to misalignment between stakeholders.

    Approach ROI for data and analytics appropriately:

    • Answer the following questions:
      • What is the business problem?
      • Whose business problem is it?
      • What is the objective?
    • Define measures of success based on the answers to the questions above.
    • Determine an appropriate cadence to continuously optimize the ROI program for data and analytics in collaboration with business problem owners.

    Info-Tech Insight

    ROI doesn’t have to be perfect. Parameters and measures of success need to be agreed upon with the key decision makers.

    Glossary

    Return on Investment (ROI): A financial term used to determine how much value has been or will be gained or lost based on the total cost of investment. It is typically expressed as a percentage and is supported by the following formula:

    Payback: How quickly money is paid back (or returned) on the initial investment.
    Business Problem Owner (BPO): A leader in the organization who is accountable and is the key decision maker tasked with addressing a business problem through a series of investments. BPOs may use ROI as a reference for how their financial investments have performed and to influence future investment decisions.
    Problem Solver: A key stakeholder tasked with collaborating with the BPO in addressing the business problem at hand. One of the problem solver’s responsibilities is to ensure that there is an improved return on the BPO’s investments.
    Return Enhancers: A category for capabilities that directly or indirectly enhance the return of an investment.
    Cost Savers: A category for capabilities that directly or indirectly save costs in relation of an investment.
    Investment Opportunity Enablers: A category for capabilities that create or enable a new investment opportunity that may yield a potential return.
    Game Changing Components: The components of a capability that directly yield value in solving a business problem.

    ROI strategy on data and analytics

    The image contains a screenshot of a diagram that demonstrates the ROI strategy on data and analytics.

    ROI roles

    Typical roles involved in the ROI strategy across the organization

    CDOs and CAOs typically have their budget allocated from both IT and business units.

    This is evidenced by the “State of the CIO Survey 2023” reporting that up to 63% of CDOs and CAOs have some budget allocated from within IT; therefore, up to 37% of budgets are entirely funded by business executives.

    This signifies the need to be aligned with peer executives and to use mechanisms like ROI to maximize the performance of investments.

    Source: Foundry, “State of the CIO Survey 2023.”

    Microsoft Teams Cookbook

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    Remote work calls for leveraging your Office 365 license to use Microsoft Teams – but IT is unsure about best practices for governance and permissions. Moreover, IT has few resources to help train end users with Teams best practices.

    Our Advice

    Critical Insight

    Microsoft Teams is not a standalone app. Successful utilization of Teams occurs when conceived in the broader context of how it integrates with Office 365. Understanding how information flows between Teams, SharePoint Online, and OneDrive for Business, for instance, will aid governance with permissions, information storage, and file sharing.

    Impact and Result

    Use Info-Tech’s Microsoft Teams Cookbook to successfully implement and use Teams. This cookbook includes recipes for:

    • IT best practices concerning governance of the creation process and Teams rollout.
    • End-user best practices for Teams functionality and common use cases.

    Microsoft Teams Cookbook Research & Tools

    Start here – read the Executive Brief

    Learn critical insights for an effective Teams rollout.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    • Microsoft Teams Cookbook – Sections 1-2

    1. Teams for IT

    Understand best practices for governance of the Teams creation process and Teams rollout.

    • Microsoft Teams Cookbook – Section 1: Teams for IT

    2. Teams for end users

    Get end users on board with this series of how-tos and common use cases for Teams.

    • Microsoft Teams Cookbook – Section 2: Teams for End Users

    [infographic]

     

    Further reading

    Microsoft Teams Cookbook

    Recipes for best practices and use cases for Microsoft Teams.

    Table of contents

    Executive Brief

    Section 1: Teams for IT

    Section 2: Teams for End Users

    Executive Summary

    Situation

    Remote work calls for leveraging your Office 365 license to utilize Teams – but IT is unsure about best practices for governance and permissions.

    Without a framework or plan for governing the rollout of Teams, IT risks overlooking secure use of Teams, the phenomenon of “teams sprawl,” and not realizing how Teams integrates with Office 365 more broadly.

    Complication

    Teams needs to be rolled out quickly, but IT has few resources to help train end users with Teams best practices.

    With teams, channels, chats, meetings, and live events to choose from, end users may get frustrated with lack of guidance on how to use Teams’ many capabilities.

    Resolution

    Use Info-Tech’s Microsoft Teams Cookbook to successfully implement and utilize Teams. This cookbook includes recipes for:

    • IT best practices concerning governance of the creation process and Teams rollout.
    • End-user best practices for Teams functionality and common use cases.

    Key Insights

    Teams is not a standalone app

    Successful utilization of Teams occurs when conceived in the broader context of how it integrates with Office 365. Understanding how information flows between Teams, SharePoint Online, and OneDrive for Business, for instance, will aid governance with permissions, information storage, and file sharing.

    IT should paint the first picture for team creation

    No initial governance for team creation can lead to “teams sprawl.” While Teams was built to allow end users’ creativity to flow in creating teams and channels, this can create problems with a cluttered interface and keeping track of information. To prevent end-user dissatisfaction here, IT’s initial Teams rollout should offer a basic structure for end users to work with first, limiting early teams sprawl.

    The Teams admin center can only take you so far with permissions

    Knowing how Teams integrates with other Office 365 apps will help with rolling out sensitivity labels to protect important information being accidentally shared in Teams. Of course, technology only does so much – proper processes to train and hold people accountable for their actions with data sharing must be implemented, too.

    Related Info-Tech Research

    Establish a Communication and Collaboration System Strategy

    Don’t waste your time deploying yet another collaboration tool that won’t get used.

    Modernize Communication and Collaboration Infrastructure

    Your legacy telephony infrastructure is dragging you down – modern communications and collaboration technology will dramatically improve productivity.

    Migrate to Office 365 Now

    One small step to cloud, one big leap to Office 365. The key is to look before you leap.

    Section 1: Teams for IT

    Governance best practices and use cases for IT

    Section 1

    Teams for IT

    Section 2

    Teams for end users

    From determining prerequisites to engaging end users.

    IT fundamentals
    • Creation process
    • Teams rollout
    Use cases
    • Retain and search for legal/regulatory compliance
    • Add an external user to a team
    • Delete/archive a team

    Overview: Creation process

    IT needs to be prepared to manage other dependent services when rolling out Teams. See the figure below for how Teams integrates with these other Office 365 applications.

    A flow chart outlining how Teams integrates with other Office 365 applications. Along the side are different applications, from the top: 'Teams client', 'OneDrive for Business', 'Sharepoint Online', 'Planner (Tasks for Teams)', 'Exchange Online', and 'Stream'. Along the top are services of 'Teams client', 'Files', 'Teams', 'Chat', 'Meeting', and 'Calls'.

    Which Microsoft 365 license do I need to access Teams?

    • Microsoft 365 Business Essentials
    • Microsoft 365 Business Premium
    • Office 365 Enterprise, E1, E3, or E5
    • Office 365 Enterprise E4 (if purchased prior to its retirement)

    Please note: To appeal to the majority of Info-Tech’s members, this blueprint refers to Teams in the context of Office 365 Enterprise licenses.

    Assign admin roles

    You will already have at least one global administrator from setting up Office 365.

    Global administrators have almost unlimited access to settings and most of the data within the software, so Microsoft recommends having only two to four IT and business owners responsible for data and security.

    Info-Tech Best Practice

    Configure multifactor authentication for your dedicated Office 365 global administrator accounts and set up two-step verification.

    Once you have organized your global administrators, you can designate your other administrators with “just-enough” access for managing Teams. There are four administrator roles:

    Teams Service Administrator Manage the Teams service; manage and create Microsoft 365 groups.
    Teams Communications Administrator Manage calling and meetings features with Teams.
    Teams Communications Support Engineer Troubleshoot communications issues within Teams using the advanced troubleshooting toolset.
    Teams Communications Support Specialist Troubleshoot communications issues using Call Analytics.

    Prepare the network

    There are three prerequisites before Teams can be rolled out:

    • UDP ports 3478 through 3481 are opened.
    • You have a verified domain for Office 365.
    • Office 365 has been rolled out, including Exchange Online and SharePoint Online.

    Microsoft then recommends the following checklist to optimize your Teams utilization:

    • Optimize calls and performance using the Call Quality Dashboard.
    • Assess network requirements in the Network Planner in the Teams admin center.
    • Ensure all computers running Teams client can resolve external DNS queries.
    • Check adequate public IP addresses are assigned to the NAT pools to prevent port exhaustion.
    • Route to local or regional Microsoft data centers.
    • Whitelist all Office 365 URLs to move through security layers, especially IDS/IPS.
    • Split tunnel Teams traffic so it bypasses your organization’s VPN.

    Info-Tech Best Practice

    For online support and walkthroughs, utilize Advisor for Teams. This assistant can be found in the Teams admin center.

    Team Creation

    You can create and manage Teams through the Teams PowerShell module and the Teams admin center. Only the global administrator and Teams service administrator have full administrative capabilities in this center.

    Governance over team creation intends to prevent “teams sprawl” – the phenomenon whereby end users create team upon team without guidance. This creates a disorganized interface, with issues over finding the correct team and sharing the right information.

    Prevent teams sprawl by painting the first picture for end users:

    1. Decide what kind of team grouping would best fit your organization: by department or by project.
    2. Start with a small number of teams before letting end users’ creativity take over. This will prevent initial death by notifications and support adoption.
    3. Add people or groups to these teams. Assign multiple owners for each team in case people move around at the start of rollout or someone leaves the organization.
    4. Each team has a general channel that cannot be removed. Use it for sharing an overview of the team’s goals, onboarding, and announcements.

    Info-Tech Best Practice

    For smaller organizations that are project-driven, organize teams by projects. For larger organizations with established, siloed departments, organize by department; projects within departments can become channels.

    Integrations with SharePoint Online

    Teams does not integrate with SharePoint Server.

    Governance of Teams is important because of how tightly it integrates with other Office 365 apps, including SharePoint Online.

    A poor rollout of Teams will have ramifications in SharePoint. A good rollout will optimize these apps for the organization.

    Teams and SharePoint integrate in the following ways:

    • Each team created in Teams automatically generates a SharePoint team site behind it. All documents and chat shared through a team are stored in that team’s SharePoint document library.
    • As such, all files shared through Teams are subject to SharePoint permissions.
    • Existing SharePoint folders can be tied to a team without needing to create a new one.
    • If governance over resource sharing in Teams is poor, information can get lost, duplicated, or cluttered throughout both Teams and SharePoint.

    Info-Tech Best Practice

    End users should be encouraged to integrate their teams and channels with existing SharePoint folders and, where no folder exists, to create one in SharePoint first before then attaching a team to it.

    Permissions

    Within the Teams admin center, the global or Teams service administrator can manage Teams policies.

    Typical Teams policies requiring governance include:

    • The extent end users can discover or create private teams or channels
    • Messaging policies
    • Third-party app use

    Chosen policies can be either applied globally or assigned to specific users.

    Info-Tech Best Practice

    If organizations need to share sensitive information within the bounds of a certain group, private channels help protect this data. However, inviting users into that channel will enable them to see all shared history.

    External and guest access

    Within the security and compliance center, the global or Teams service administrator can set external and guest access.

    External access (federation) – turned on by default.

    • Lets you find, call, and chat with users in other domains. External users will have no access to the organization’s teams or team resources.

    Guest access – turned off by default.

    • Lets you add individual users with their own email address. You do this when you want external users to access teams and team resources. Approved guests will be added to the organization’s active directory.

    If guest access is enabled, it is subject to Azure AD and Office 365 licensing and service limits. Guests will have no access to the following, which cannot be changed:

    • OneDrive for Business
    • An organization’s calendar/meetings
    • PSTN
    • Organization’s hierarchical chart
    • The ability to create, revise, or browse a team
    • Upload files to one-on-one chat

    Info-Tech Best Practice

    Within the security and compliance center, you can allow users to add sensitivity labels to their teams that can prevent external and guest access.

    Expiration and archiving

    To reduce the number of unused teams and channels, or delete information permanently, the global or Teams service administrator can implement an Office 365 group expiration and archiving policy through the Teams admin center.

    If a team has an expiration policy applied to it, the team owner will receive a notification for team renewal 30 days, 15 days, and 1 day before the expiry date. They can renew their team at any point within this time.

    • To prevent accidental deletion, auto-renewal is enabled for a team. If the team owner is unable to manually respond, any team that has one channel visit from a team member before expiry is automatically renewed.
    • A deleted Office 365 group is retained for 30 days and can be restored at any point within this time.

    Alternatively, teams and their channels (including private) can be archived. This will mean that all activity for the team ceases. However, you can still add, remove, and update roles of the members.

    Retention and data loss prevention

    Retention policies can be created and managed in the Microsoft 365 Compliance Center or the security and compliance center PowerShell cmdlets. This can be applied globally or to specific users.

    By default, information shared through Teams is retained forever.

    However, setting up retention policies ensures data is retained for a specified time regardless of what happens to that data within Teams (e.g. user deletes).

    Info-Tech Best Practice

    To prevent external or guest users accessing and deleting sensitive data, Teams is able to block this content when shared by internal users. Ensure this is configured appropriately in your organization:

    • For guest access in teams and channels
    • For external access in meetings and chat

    Please note the following limitations of Teams’ retention and data loss prevention:

    • Organization-wide retention policies will need to be manually inputted into Teams. This is because Teams requires a retention policy that is independent of other workloads.
    • As of May 2020, retention policies apply to all information in Teams except private channel messages. Files shared in private channels, though, are subject to retention policies.
    • Teams does not support advanced retention settings, such as a policy that pertains to specific keywords or sensitive information.
    • It will take three to seven days to permanently delete expired messages.

    Teams telephony

    Teams has built-in functionality to call any team member within the organization through VoIP.

    However, Teams does not automatically connect to the PSTN, meaning that calling or receiving calls from external users is not immediately possible.

    Bridging VoIP calls with the PSTN through Teams is available as an add-on that can be attached to an E3 license or as part of an E5 license.

    There are two options to enable this capability:

    • Enable Phone System. This allows for call control and PBX capabilities in Office 365.
    • Use direct routing. You can use an existing PSTN connection via a Session Border Controller that links with Teams (Amaxra).

    Steps to implement Teams telephony:

    1. Ensure Phone System and required (non-Microsoft-related) services are available in your country or region.
    2. Purchase and assign Phone System and Calling Plan licenses. If Calling Plans are not available in your country or region, Microsoft recommends using Direct Routing.
    3. Get phone numbers and/or service numbers. There are three ways to do this:
      • Get new numbers through the Teams admin center.
      • If you cannot get new numbers through the Teams admin center, you can request new numbers from Microsoft directly.
      • Port or transfer existing numbers. To do this, you need to send Microsoft a letter of authorization, giving them permission to request and transfer existing numbers on your behalf.
    4. To enable service numbers, including toll-free numbers, Microsoft recommends setting up Communications Credits for your Calling Plans and Audio Conferencing.

    Overview: Teams rollout

    1. From Skype (and Slack) to Teams
    2. Gain stakeholder purchase
    3. Employ a phased deployment
    4. Engage end users

    Skype for Business is being retired; Microsoft offers a range of transitions to Teams.

    Combine the best transition mode with Info-Tech’s adoption best practices to successfully onboard and socialize Teams.

    From Skype to Teams

    Skype for Business Online will be retired on July 31, 2021. Choose from the options below to see which transition mode is right for your organization.

    Skype for Business On-Premises will be retired in 2024. To upgrade to Teams, first configure hybrid connectivity to Skype for Business Online.

    Islands mode (default)

    • Skype for Business and Teams coexist while Teams is rolled out.
    • Recommended for phased rollouts or when Teams is ready to use for chat, calling, and meetings.
    • Interoperability is limited. Teams and Skype for Business only transfer information if an internal Teams user sends communications to an external Skype for Business user.

    Teams only mode (final)

    • All capabilities are enabled in Teams and Skype for Business is disabled.
    • Recommended when end users are ready to switch fully to Teams.
    • End users may retain Skype for Business to join meetings with non-upgraded or external parties. However, this communication is only initiated from the Skype for Business external user.

    Collaboration first mode

    • Skype for Business and Teams coexist, but only Teams’ collaboration capabilities are enabled. Teams communications capabilities are turned off.
    • Recommended to leverage Skype for Business communications yet utilize Teams for collaboration.

    Meetings first mode

    • Skype for Business and Teams coexist, but only Teams’ meetings capabilities are enabled.
    • Recommended for organizations that want to leverage their Skype for Business On-Premises’ Enterprise Voice capability but want to benefit from Teams’ meetings through VoIP.

    From Slack to Teams

    The more that’s left behind in Slack, the easier the transition. As a prerequisite, pull together the following information:

    • Usage statistics of Slack workspaces and channels
    • What apps end users utilize in Slack
    • What message history you want to export
    • A list of users whose Slack accounts can map on to required Microsoft accounts
    Test content migration

    Your Slack service plan will determine what you can and can’t migrate. By default, public channels content can be exported. However, private channels may not be exportable, and a third-party app is needed to migrate Direct Messages.

    Files migration

    Once you have set up your teams and channels in Teams, you can programmatically copy files from Slack into the target Teams channel.

    Apps migration

    Once you have a list of apps and their configurations used in Slack’s workspaces, you can search in Teams’ app store to see if they’re available for Teams.

    User identity migration

    Slack user identities may not map onto a Microsoft account. This will cause migration issues, such as problems with exporting text content posted by that user.

    Follow the migration steps to the right.

    Importantly, determine which Slack workspaces and channels should become teams and channels within Teams.

    Usage statistics from Slack can help pinpoint which workspaces and channels are redundant.

    This will help IT paint an ordered first picture for new Teams end users.

    1. Create teams and channels in Teams
    2. Copy files into Teams
    3. Install apps, configure Office 365 Connecters
    4. Import Slack history
    5. Disable Slack user accounts

    Info-Tech Best Practice

    Avoid data-handling violations. Determine what privacy and compliance regulations (if any) apply to the handling, storage, and processing of data during this migration.

    Gain stakeholder purchase

    Change management is a challenging aspect of implementing a new collaboration tool. Creating a communication and adoption plan is crucial to achieving universal buy-in for Teams.

    To start, define SMART objectives and create a goals cascade.

    Specific Measurable Actionable Realistic Time Bound
    Make sure the objective is clear and detailed. Objectives are `measurable` if there are specific metrics assigned to measure success. Metrics should be objective. Objectives become actionable when specific initiatives designed to achieve the objective are identified. Objectives must be achievable given your current resources or known available resources. An objective without a timeline can be put off indefinitely. Furthermore, measuring success is challenging without a timeline.
    Who, what, where, why? How will you measure the extent to which the goal is met? What is the action-oriented verb? Is this within my capabilities? By when: deadline, frequency?

    Sample list of stakeholder-specific benefits from improving collaboration

    Stakeholder Driver Benefits
    Senior Leadership Resource optimization Increased transparency into IT operational costs.
    Better ability to forecast hardware, resourcing costs.
    All employees Increasing productivity Apps deployed faster.
    Issues fixed faster.
    Easier access to files.
    Able to work more easily offsite.
    LBU-HR, legal, finance Mitigating risk Better able to verify compliance with external regulations.
    Better understanding of IT risks.
    Service desk Resource optimization Able to resolve issues faster.
    Fewer issues stemming from updates.
    Tier 2 Increasing productivity Less time spent on routine maintenance.

    Use these activities to define what pain points stakeholders face and how Teams can directly mitigate those pain points.

    (Source: Rationalize Your Collaboration Tools (coming soon), Activities: 3.1C – 3.1D)

    Employ a phased deployment

    Info-Tech Best Practice

    Deploy Teams over a series of phases. As such, if you are already using Skype for Business, choose one of the coexistence phases to start.

      1. Identify and pilot Teams with early adopters that will become your champions. These champions should be formally trained, be encouraged to help and train their colleagues, and be positively reinforced for their efforts.
      2. Iron out bugs identified with the pilot group and train middle management. Enterprise collaboration tool adoption is strongly correlated with leadership adoption.
        1. Top-level management
          Control and direct overall organization.
        2. Middle management
          Execute top-level management’s plans in accordance with organization’s norms.
        3. First-level management
          Execute day-to-day activities.
      3. Use Info-Tech’s one-pager marketing template to advertise the new tool to stakeholders. Highlight how the new tool addresses specific pain points. Address questions stemming from fear and uncertainty to avoid employees’ embarrassment or their rejection of the tool.
    A screenshot of Info-Tech's one-pager marketing template.
    1. Extend the pilot to other departments and continue this process for the whole organization.

    (Source: Rationalize Your Collaboration Tools (coming soon), Tools:GANTT Chart and Marketing Materials, Activities: 3.2A – 3.2B)

    Info-Tech Insight

    Be in control of setting and maintaining expectations. Aligning expectations with reality and the needs of employees will lower onboarding resistance.

    Engage end users

    Short-term best practices

    Launch day:
    • Hold a “lunch and learn” targeted training session to walk end users through common use cases.
    • Open a booth or virtual session (through Teams!) and have tool representatives available to answer questions.
    • Create a game to get users exploring the new tool – from scavenger hunts to bingo.
    Launch week:
    • Offer incentives for using the tool and helping others, including small gift cards.
    • Publicize achievements if departments hit adoption milestones.

    Long-term best practices

    • Make available additional training past launch week. End users should keep learning new features to improve familiarity.
    • Distribute frequent training clips, slowly exposing end users to more complex ways of utilizing Teams.
    • Continue to positively reinforce and recognize those who use Teams well. This could be celebrating those that help others use the tool, how active certain users are, and attendance at learning events.

    Info-Tech Best Practice

    Microsoft has a range of training support that can be utilized. From instructor-led training to “Coffee in the Cloud” sessions, leverage all the support you can.

    Use case #1: Retain and search data for legal/regulatory compliance

    Scenario:

    Your organization requires you to retain data and documents for a certain period of time; however, after this period, your organization wishes to delete or archive the data instead of maintaining it indefinitely. Within the timeframe of the retention policy, the admin may be asked to retrieve information that has been requested through a legal channel.

    Purpose:
    • Maintain compliance with the legal and regulatory standards to which the organization is subject.
    Jobs:
    • Ensure the data is retained for the approved time period.
    • Ensure the policy applies to all relevant data and users.
    Solution: Retention Policies
    • Ensure that your organization has an Office 365 E3 or higher license.
    • Set the desired retention policy through the Security & Compliance Center or PowerShell by deciding which teams, channels, chats, and users the policies will apply to and what will happen once the retention period ends.
    • Ensure that matching retention policies are applied to SharePoint and OneDrive, since this is where files shared in Teams are stored.
    • Be aware that Teams retention policies cannot be applied to messages in private channels.
    Solution: e-Discovery
    • If legally necessary, place users or Teams on legal hold in order to retain data that would be otherwise deleted by your organization’s retention policies.
    • Perform e-discovery on Teams messages, files, and summaries of meetings and calls through the Security & Compliance Center.
    • See Microsoft’s chart on the next slide for what is e-discoverable.

    Content subject to e-discovery

    Content type eDiscoverable Notes
    Teams chat messages Yes Chat messages from chats where guest users are the only participants in a 1:1 or 1:N chat are not e-discoverable.
    Audio recordings No  
    Private channel messages Yes  
    Emojis, GIFs, stickers Yes  
    Code snippets No  
    Chat links Yes  
    Reactions (likes, hearts, etc) No  
    Edited messages Yes If the user is on hold, previous versions of edited messages are preserved.
    Inline images Yes  
    Tables Yes  
    Subject Yes  
    Quotes Yes Quoted content is searchable. However, search results don’t indicate that the content was quoted.
    Name of channel No  

    E-discovery does not capture audio messages and read receipts in MS Teams.

    Since files shared in private channels are stored separately from the rest of a team, follow Microsoft’s directions for how to include private channels in e-discovery. (Source: “Conduct an eDiscovery investigation of content in Microsoft Teams,” Microsoft, 2020.)

    Use case #2: Add external person to a team

    Scenario:

    A team in your organization needs to work in an ongoing way with someone external to the company. This user needs access to the relevant team’s work environment, but they should not be privy to the goings-on in the other parts of the organization.

    Jobs:

    This external person needs to be able to:

    • Attend meetings
    • Join calls
    • Chat with individual team members
    • View and collaborate on the team’s files
    Solution:
    • If necessary, set a data loss prevention policy to prevent your users from sharing certain types of information or files with external users present in your organization’s Teams chats and public channels.
    • Ensure that your Microsoft license includes DLP protection. However:
      • DLP cannot be applied to private channel messages.
      • DLP cannot block messages from external Skype for Business users nor external users who are not in “Teams only” mode.
    • Ensure that you have a team set up for the project that you wish the external user to join. The external user will be able to see all the channels in this team, unless you create a private channel they are restricted from.
    • Complete Microsoft’s “Guest Access Checklist” to enable guest access in Teams, if it isn’t already enabled.
    • As admin, give the external user guest access through the Teams admin center or Azure AD B2B collaboration. (If given permission, team owners can also add guests through the Teams client).
    • Decide whether to set a policy to monitor and audit external user activity.

    Use case #3: Delete/archive a team

    Scenario:

    In order to avoid teams sprawl, organizations may want IT to periodically delete or archive unused teams within the Teams client in order to improve the user interface.

    Alternately, if you are using a project-based approach to organizing Teams, you may wish to formalize a process to archive a team once the project is complete.

    Delete:
    • Determine if the team owner anticipates the team will need to be restored one day.
    • Ensure that deletion does not contradict the organization’s retention policy.
    • If not, proceed with deletion. Find the team in the Teams admin center and delete.
    • Restore a deleted team within 30 days of its initial deletion through PowerShell.
    Archive:
    • Determine if the team owner anticipates the team will need to be restored one day.
    • Find the relevant team in the Teams admin center and change its status to “Archived.”
    • Restore the archived team if the workspace becomes relevant once again.

    Info-Tech Best Practice

    Remind end users that they can hide teams or channels they do not wish to see in their Teams interface. Knowing a team can be hidden may impact a team owner’s decision to delete it.

    Section 2: Teams for End Users

    Best practices for utilizing teams, channels, chat, meetings, and live events

    Section 1

    Teams for IT

    Section 2

    Teams for end users

    From Teams how-tos to common use cases for end users.

    End user basics
    • Teams, channels, and chat
    • Meetings and live events
    Common use cases: Workspaces
    • WS#1: Departments
    • WS#2: A cross-functional committee
    • WS#3: An innovation day event
    • WS#4: A non-work-related social event
    • WS#5: A project team with a defined end time
    Common use cases: Meetings
    • M#1: Job interview with an external candidate
    • M#2: Quarterly board meeting
    • M#3: Weekly recurring team meeting
    • M#4: Morning stand-up/scrum
    • M#5: Phone call between two people

    Overview: Teams, channels, and chat

    Teams

    • Team: A workspace for a group of collaborative individuals.
      • Public channel: A focused area where all members of a team can meet, communicate, and share ideas and content.
      • Private channel: Like a public channel but restricted to a subset of team members, defined by channel owner.

    Chat

    • Chat: Two or more users collected into a common conversation thread.
    (Source: “Overview of teams and channels in Microsoft Teams,” Microsoft, 2020.)

    For any Microsoft Teams newcomer, the differences between teams, channels, and chat can be confusing.

    Use Microsoft’s figure (left) to see how these three mediums differ in their role and function.

    Best practices: Workspaces 1/2

      Team
    A workspace for a group of collaborative individuals.
    Public Channel
    A focused area where all members of a team can meet, communicate, and share ideas and content.
    Private Channel
    Like a public channel but restricted to a subset of team members, defined by channel owner.
    Group Chat
    Two or more users collected into a common conversation thread.
    Limits and Administrative Control
    Who can create? Default setting: All users in an organization can create a team

    Maximum 500,000 teams per tenant

    Any member of a team can create a public channel within the team

    Maximum 200 public channels per team

    Any member of a team can create a private channel and define its members

    Maximum 30 private channels per team

    Anyone
    Who can add members? Team owner(s); max 5,000 members per team N/A Channel owner(s) can add up to 250 members Anyone can bring new members into the chat (and decide if they can see the previous history) up to 100 members
    Who can delete? Team owner/admin can delete Any team member Channel owner(s) Anyone can leave a chat but cannot delete chat, but they are never effectively deleted
    Social Context
    Who can see it? Public teams are indexed and searchable

    Private teams are not indexed and are visible only to joined members

    All members of the team can see all public channels. Channels may be hidden from view for the purposes of cleaning up the UI. Individuals will only see private channels for which they have membership Only participants in the group chat can see the group chat
    Who can see the content? Team members can see any content that is not otherwise part of a private channel All team members All members of the private channel Only members of the group chat

    When does a Group Chat become a Channel?

    • When it’s appropriate for the conversation to have a gallery – an audience of members who may not be actively participating in the discussion.
    • When control over who joins the conversation needs to be centrally governed and not left up to anyone in the discussion.
    • When the discussion will persist over a longer time period.
    • When the number of participants approaches 100.

    When does a Channel become a Team?

    • When a team approaches 30 private channels, many of those private channels are likely candidates to become their own team.
    • When the channel membership needs to extend beyond the boundary of the team membership.

    Best practices: Workspaces 2/2

      Team
    A workspace for a group of collaborative individuals.
    Public Channel
    A focused area where all members of a team can meet, communicate, and share ideas and content.
    Private Channel
    Like a public channel but restricted to a subset of team members, defined by channel owner.
    Group Chat
    Two or more users collected into a common conversation thread.
    Data and Applications
    Where does the content live? SharePoint: Every team resides in its own SharePoint site SharePoint: Each team (public and private) has its own folder off the root of the SharePoint site’s repository SharePoint: Each team (public and private) has its own folder off the root of the SharePoint site’s repository OneDrive: Files that are shared in a chat are stored in the OneDrive folder of the original poster and shared to the other members
    How does the data persist or be retained? If a team expires/is deleted, its corresponding SharePoint site and those artifacts are also deleted Available for 21 days after deletion. Any member of the team can delete a public channel. The team owner and private channel owner can delete/restore a private channel Chats are never effectively deleted. They can be hidden to clean up the user interface.
    Video N/A Yes, select “Meet now” in channel below text entry box Yes, select “Meet now” in channel below text entry box Yes
    Phone calls N/A Yes, select “Meet now” in channel below text entry box Yes, select “Meet now” in channel below text entry box Yes
    Shared computer audio/screen N/A Yes, select “Meet now” in channel below text entry box Yes, select “Meet now” in channel below text entry box Yes
    File-sharing Within channels Yes. Frequently used/collaborated files can be turned into discrete tab. Yes. Frequently used/collaborated files can be turned into discrete tab. Yes
    Wikis Within channels Yes Yes No
    Whiteboarding No No No No

    When does a Team become a Channel?

    • When a team’s purpose for existing can logically be subsumed by another team that has a larger scope.

    When does a Channel become a Group Chat?

    • When a conversation within a channel between select users does not pertain to that channel’s scope (or any other existing channel), they should move the conversation to a group chat.
    • However, this is until that group chat desires to form a channel of its own.

    Create a new team

    Team owner: The person who creates the team. It is possible for the team owner to then invite other members of the team to become co-owners to distribute administrative responsibilities.

    Team members: People who have accepted their invitation to be a part of the team.

    NB: Your organization can control who has permission to set up a team. If you can’t set a up a team, contact your IT department.

    Screenshots detailing how to create a new team in Microsoft Teams, steps 1 to 3. Step 1: 'Click the <Teams data-verified= tab on the left-hand side of the app'. Step 2: 'At the bottom of the app, click '. Step 3: 'Under the banner , click '.">

    Create a new team

    Screenshot detailing how to create a new team in Microsoft Teams, the step 4 starting point with an arrow pointing to the 'Build a team from scratch' button.

    Decide from these two options:

    • Building a team from scratch, which will create a new group with no prior history imported (steps 4.1–4.3).
    • Creating a team from an existing group in Office 365, including an already existing team (steps 4.4–4.6).

    NB: You cannot create a team from an existing group if:

    • That group has 5,000 members or more.
    • That group is in Yammer.

    Screenshot detailing how to create a new team in Microsoft Teams, step 4.1. There are buttons for 'Private' and 'Public'.

    Decide if you want you new team from scratch to be private or public. If you set up a private team, any internal or external user you invite into the team will have access to all team history and files shared.

    Screenshot detailing how to create a new team in Microsoft Teams, step 4.2 and 4.3. 4.2 has a space to give your team a name and another for a description. 4.3 says 'Then click <Create data-verified='.">

    Create a new team

    Screenshot detailing how to create a new team in Microsoft Teams, the step 4 starting point with an arrow pointing to the 'Create from...' button.

    Decide from these two options:

    • Building a team from scratch, which will create a new group with no prior history imported (steps 4.1–4.3).
    • Creating a team from an existing group in Office 365, including an already existing team (steps 4.4–4.6).

    NB: You cannot create a team from an existing group if:

    • That group has 5,000 members or more.
    • That group is in Yammer.

    Screenshot detailing how to create a new team in Microsoft Teams, step 4.4. It reads 'Create a new team from something you already own' with a button for 'Team'.

    Configure your new team settings, including privacy, apps, tabs, and members.

    Screenshot detailing how to create a new team in Microsoft Teams, step 4.5 and 4.6. 4.5 has a space to give your team a name, a description, choose privacy settings, and what you'd like to include from the original team. 4.6 says 'Then click <Create data-verified='.">

    Add team members

    Remove team members

    Screenshot detailing how to add team members in Microsoft Teams, step 1.

    To add a team member, on the right-hand side of the team name, click “More options.”

    Then, from the drop-down menu, click “Add member.”

    Screenshot detailing how to remove team members in Microsoft Teams, step 1.

    Only team owners can remove a team member. To do so, on the right-hand side of the team name, click “More options.”

    Then, from the drop-down menu, click “Manage team.”

    Screenshot detailing how to add team members in Microsoft Teams, step 2.

    If you’re a team owner, you can then type a name or an email address to add another member to the team.

    If you’re a team member, typing a name or an email address will send a request to the team owner to consider adding the member.

    Screenshot detailing how to remove team members in Microsoft Teams, step 2.

    Under the “Members” tab, you’ll see a list of the members in the team. Click the “X” at the far right of the member’s name to remove them.

    Team owners can only be removed if they change their role to team member first.

    Create a new channel

    Screenshot detailing how to create a new channel in Microsoft Teams, step 1.

    On the right-hand side of the team name, click “More options.”

    Then, from the drop-down menu, click “Add channel.”

    Screenshot detailing how to create a new channel in Microsoft Teams, step 2.

    Name your channel, give a description, and set your channel’s privacy.

    Screenshot detailing how to create a new channel in Microsoft Teams, step 3.

    To manage subsequent permissions, on the right-hand side of the channel name, click “More options.”

    Then, from the drop-down menu, click “Manage channel.”

    Adding and removing members from channels:

    Only members in a team can see that team’s channels. Setting channel privacy as “standard” means that the channel can be accessed by anyone in a team. Unless privacy settings for a channel are set as “private” (from which the channel creator can choose who can be in that channel), there is no current way to remove members from channels.

    It will be up to the end user to decide which channels they want to hide.

    Link team/channel to SharePoint folder

    Screenshot detailing how to link a team or channel to a SharePoint folder in Microsoft Teams, steps 1, 2, and 3. Step 1: 'Along the top of the team/channel tab bar, click the “+” symbol'. Step 2: 'Select “Document Library” to link the team/channel to a SharePoint folder'. Step 3: 'Copy and paste the SharePoint URL for the desired folder, or search in “Relevant sites” if the folder can be found there'.

    Need to find the SharePoint URL?

    Screenshot detailing how to find the SharePoint URL in Microsoft Teams. 'Locate the folder in SharePoint and click <Show actions data-verified=', 'Click to access the folder's SharePoint URL.'">

    Hide/unhide teams

    Hide/unhide channels

    Screenshot detailing how to hide and unhide teams in Microsoft Teams, step 1.

    To hide a team, on the right-hand side of the team name, click “More options.”

    Then, from the drop-down menu, click “Hide.” Hidden teams are moved to the “hidden teams” menu at the bottom of your team list.

    Screenshot detailing how to hide and unhide channels in Microsoft Teams, step 1.

    To hide a channel, on the right-hand side of the channel name, click “More options.”

    Then, from the drop-down menu, click “Hide.” Hidden channels are moved to the “hidden channels” menu at the bottom of your channel list in that team.

    Screenshot detailing how to hide and unhide teams in Microsoft Teams, step 2. Screenshot of a button that says 'Hidden teams'.

    To unhide a team, click on the “hidden teams” menu. On the right-hand side of the team name, click “More options.”

    Then, from the drop-down menu, click “Show.”

    Screenshot detailing how to hide and unhide channels in Microsoft Teams, step 2.

    To unhide a channel, click on the “hidden channels” menu at the bottom of the team. This will produce a drop-down menu of all hidden channels in that team.

    Hover over the channel you want to unhide and click “Show.”

    Find/join teams

    Leave teams

    Screenshot detailing how to find and join teams in Microsoft Teams, step 1. Click the “Teams” tab on the left-hand side of the app. Screenshot detailing how to find and join teams in Microsoft Teams, step 2.

    At the bottom of the app, click “Join or create a team.” Teams will then suggest a range of teams that you might be looking for. You can join public teams immediately. You will have to request approval to join a private team.

    Screenshot detailing how to leave teams in Microsoft Teams.

    To leave a team, on the right-hand side of the team name, click “More options.”

    Then, from the drop-down menu, click “Leave the team.”

    NB: If the owner of a private team has switched off discoverability, you will have to contact that owner to join that team. Screenshot detailing how to find and join teams in Microsoft Teams, step 3. If you can’t immediately see the team, you have two options: either search for the team or enter that team’s code under the banner “Join a team with a code.” Can I find a channel?

    No. To join a channel, you need to first join the team that channel belongs to.

    Can I leave a channel?

    No. The most you can do is hide the channel. By default, if you join a team you will have access to all the channels within that team (unless a channel is private, in which case you’ll have to request access to that channel).

    Create a chat

    Screenshots detailing how to create a chat in Microsoft Teams, steps 1 to 5. Step 1:'Click the “Chat” tab on the left hand side of the app (or keyboard shortcut Ctrl+N)'. Step 2: 'Search the name of the person you want to chat with'. Step 3: 'You’re now ready to start the chat! You can also send a chat message while working in a separate channel by typing/chat into the search bar and entering the recipient’s name'. Step 4: 'For group chat, click the “Add people” button in the top right hand corner of the app to add other persons into the existing chat'. Step 5: 'You can then rename the group chat (if there are 3+ people) by clicking the “Name group chat” option to the right of the group chat members’ names'.

    Hide a chat

    Unhide a chat

    Screenshots detailing how to hide a chat in Microsoft Teams, steps 1 to 3. Step 1:'Click the “Chat” tab on the left-hand side of the app'. Step 2: 'Search the name of the chat or group chat that you want to hide'. Step 3: In either 'Single person chat options' or 'Group chat options' Click “More options.” Then click “Hide.”' To unhide a chat, search for the hidden person or name of the group chat in the search bar. Click “More options.” Then click “Unhide.” Screenshot detailing how to unhide a chat in Microsoft Teams.

    Leave a chat

    You can only leave group chats. To do so, click “More options.” Then click “Leave.” Screenshot detailing how to leave a chat in Microsoft Teams.

    Overview: Meetings and live events

    Teams Meetings: Real-time communication and collaboration between a group, limited to 250 people.

    Teams Live Events: designed for presentations and webinars to a large audience of up to 10,000 people, in which attendees watch rather than interact.

     

    Office 365 and Microsoft 365 Licenses

    I want to: F1 F3 E1 E3 E5 Audio conferencing add-on
    Join a Teams meeting No license required. Any email address can participate in a Teams meeting.
    Attend a Teams meeting with a dial-in phone number No license required. Any phone number can dial into a Teams meeting. (Meeting organizers need to have an Audio Conferencing add-on license to send an invite that includes dial-in conferencing.)
    Attend a Teams live event No license required. Any phone number can dial into a Teams live event.
    Create a Teams meeting for up to 250 attendees   One of these licensing plans
    Create a Teams meeting for up to 250 attendees with a dial-in phone number   One of these licensing plans + Audio Conferencing (Meeting organizers need to have an Audio Conferencing add-on license to send an invite that includes dial-in conferencing.)
    Create a Teams live event for up to 10,000 attendees     One of these licensing plans
    Dial out from a Teams meeting to add someone at their Call me at number   One of these licensing plans + Audio Conferencing (Meeting dial out to a Call me at number requires organizers to have an E5 or Audio Conference add-in license. A dial plan may also be needed.)

    Depending on the use case, end users will have to determine whether they need to hold a meeting or a live event.

    Use Microsoft’s table (left) to see what license your organization needs to perform meetings and live events.

    (Source: “Admin quick start – Meetings and live events in Microsoft Teams,” Microsoft, 2020.)

    Best practices: Meetings

      Ad Hoc Call
    Direct audio/video call
    Scheduled Meeting Live Event
    Limits and Administrative Control
    Who can create? Anyone Anyone Anyone, unless altered by admin (permission to create MS Stream events also required if external production tools are used).
    Who can add members? Anyone in the session. The meeting organizer can add new attendees to the meeting. The event creator (the “organizer”) sets attendee permissions and assigns event group roles (“producer” and “presenter”).
    Can external stakeholders attend? Yes, through email invite. However, collaboration tools are restricted. Yes, through email invite. However, collaboration tools are restricted. Public events: yes, through shared invite link.
    Org-wide event: yes, if guest/external access granted.
    Who can delete? Anyone can leave the session. There is no artifact to delete. The meeting organizer Any attendee can leave the session.
    The organizer can cancel the event.
    Maximum attendees 100 250 10,000 attendees and 10 active presenters/producers (250 presenters and producers can be present at the event).
    Social Context
    How does the request come in? Unscheduled.
    Notification of an incoming audio or video call.
    Scheduled.
    Meeting invite, populated in the calendar, at a scheduled time.
    Meeting only auto-populated in event group’s calendars. Organizer must circulate event invite link to attendees – for instance, by pasting link into an Outlook meeting invite.
    Available Functionality
    Screen-sharing Yes Yes Producers and Presenters (through Teams, no third-party app).
    Whiteboard No Yes Yes
    OneNote (for minutes) Yes (from a member’s OneDrive) Yes, part of the meeting construct. No. A Meeting Notes tab is available instead.
    Dedicated chat space Yes. Derived from a group chat. Meeting has its own chat room. The organizer can set up a moderated Q&A (not chat) when creating the event. Only Presenters and Producers can chat.
    Recording Yes Yes Yes. Event can last up to 4 hours.

    When should an Ad Hoc Call become a Scheduled Meeting?

    • When the participants need time to prepare content for the call.
    • When an answer is not required immediately.
    • When bringing a group of people together requires logistical organizing.

    When should a Scheduled Meeting become an Ad Hoc Call?

    • When the participants can meet on short notice.
    • When a topic under discussion requires creating alignment quickly.

    When should a Live Event be created?

    • When the expected attendance exceeds 250 people.
    • If the event does not require collaboration and is mostly a presenter conveying information.

    Create a scheduled meeting

    Screenshots detailing how to create a scheduled meeting in Microsoft Teams, steps 1 to 4. Step 1:'Click the “Calendar” tab on the left-hand side of the app'. Step 2: 'On the top-right of the app, click the drop-down menu for “+ New meeting” and then “Schedule meeting.”' Step 3: 'Fill in the meeting details. When inputting internal attendees, their names will drop down without needing their email. You will need to input email addresses for external attendees'. Step 4: 'To determine internal attendees’ availability, click “Scheduling assistant” on the top left. Then click “Save” to create the meeting'.

    Create an ad hoc meeting

    Screenshots detailing how to create an ad hoc meeting in Microsoft Teams, steps 1 to 4. Step 1:'Click the “Calendar” tab on the left-hand side of the app'. Step 2: 'Along the top-right, click “Meet now.”' Step 3: 'Name your meeting, choose your audio and video settings, and click “Join now.”'. Step 4: 'To determine internal attendees’ availability, click “Scheduling assistant” on the top left. Then click “Save” to create the meeting. You’ll then be prompted to fill in the meeting details. When inputting internal attendees, their names will drop down without needing their email. You will need to input email addresses for external attendees'.

    Tip: Use existing channels to host the chatrooms for your online meetings

    When you host a meeting online with Microsoft Teams, there will always be a chatroom associated with the meeting. While this is a great place for meeting participants to interact, there is one particular downside.

    Problem: The never-ending chat. Often the activity in these chatrooms can persist long after the meeting. The chatroom itself becomes, unofficially, a channel. When end users can’t keep up with the deluge of communication, the tools have failed them.

    Solution: Adding an existing channel to the meeting. This ensures that discussion activity is already hosted in the appropriate venue for the group, during and after the meeting. Furthermore, it provides non-attendees with a means to catch up on the discussion they have missed.

    In section two of this cookbook, we will often refer to this tactic.

    A screenshot detailing how to add an existing channel to a meeting in Microsoft Teams. 'Break the habit of online booking meetings in Outlook – use the Teams Calendar View instead! In order to make use of this function, the meeting must be setup in Microsoft Teams, not Microsoft Outlook. The option to assign a channel to the meeting will then be available to the meeting organizer.'

    Don’t have a channel for the chat session of your online meeting? Perhaps you should!

    If your meeting is with a group of individuals that will be collaborating frequently, they may need a workspace that persists beyond the meeting.

    Guests can still attend the meeting, but they can’t chat!

    If there are attendees in your meeting that do not have access to the channel you select to host the chat, they will not see the chat discussion nor have any ability to use this function.

    This may be appropriate in some cases – for example, a vendor providing a briefing as part of a regular team meeting.

    However, if there are attendees outside the channel membership that need to see the meeting chat, consider another channel or simply default to not assigning one.

    Meeting settings explained

    Show device settings. For settings concerning audio, video, and whether viewing is private.

    Show meeting notes. Use to take notes throughout the meeting. The notes will stay attached to this event.

    Show meeting details. Find meeting information for: a dial-in number, conference ID, and link to join.

    Enter full screen.

    Show background effects. Choose from a range of video backgrounds to hide/blur your location.

    Turn on the captions (preview). Turn on live speech-to-text captions.

    Keypad. For dialing a number within the meeting (when enabled as an add-on with E3 or as part of E5).

    Start recording. Recorded and saved using Microsoft Stream.

    End meeting.

    Turn off incoming video. To save network bandwidth, you can decline receiving attendee’s video.

    Click “More options” to access the meetings settings.

    Screen share. In the tool tray, select “Share” to share your screen. Select particular applications if you only want to share certain information; otherwise, you can share your whole desktop.

    System audio share. To share your device’s audio while screen sharing, checkbox the “Include system audio” option upon clicking “Share.”

    If you didn’t click that option at the start but now want to share audio during screen share, click the “Include systems audio” option in the tool tray along the top of the screen.

    Give/take control of screen share. To give control, click “Give control” in the tool tray along the top of the screen when sharing content. Choose from the drop-down who you would like to give control to. In the same spot, click “Take back control” when required.

    To request control, click “Request control” in the same space when viewing someone sharing their content. Click “Release control” once finished.

    Start whiteboarding

    1. You’ll first need to enable Microsoft Whiteboard in the Microsoft 365 admin center. Ask your relevant admin to do so if Whiteboard is not already enabled.
    2. Once enabled, click “Share” in a meeting. This feature only appears if you have 3+ participants in the meeting.
    3. Under the “Whiteboard” section in the bottom right, click “Microsoft Whiteboard.”
    4. Click the pen icons to the right of the screen to begin sketching.

    NB: Anonymous, federated, or guest users are currently not supported to start, view, or ink a whiteboard in a Teams meeting.

    Will the whiteboard session be recorded if the meeting is being recorded?

    No. However, the final whiteboard will be available to all meeting attendees after the meeting, under “Board Gallery” in the Microsoft Whiteboard app. Attendees can then continue to work on the whiteboard after the meeting has ended.

    Create a live event

    Screenshots detailing how to create a live event in Microsoft Teams, steps 1 to 3. Step 1: 'Click the “Calendar” tab on the left-hand side of the app'. Step 2: 'On the top right of the app, click the drop-down menu for “+ New meeting” and then “Live event.”' Step 3: 'You will be labeled the “Event organizer.” First, fill in the live event details on the left'. Screenshot detailing how to create a live event in Microsoft Teams, step 4.

    As the organizer, you can invite other people to the event who will be the “producers” or “presenters.”

    Producers: Control the live event stream, including being able to start and stop the event, share their own and others’ video, share desktop or window, and select layout.

    Presenters: Present audio, video, or a screen.

    Screenshot detailing how to create a live event in Microsoft Teams, step 5.

    Select who your audience will be for your live event from three options: specified people and groups, the organization, or the public with no sign-in required.

    Edit the setting for whether you want recording to be available for attendees.

    Then click “Schedule” to finish.

    Live event settings explained

    When you join the live event as a producer/presenter, nothing will be immediately broadcast. You’ll be in a pre-live state. Decide what content to share and in what order. Along the bottom of the screen, you can share your video and audio, share your screen, and mute incoming attendees.

    Once your content is ready to share along the bottom of the screen, add it to the screen on the left, in order of viewing. This is your queue – your “Pre-live” state. Then, click “Send now.”

    This content will now move to the right-hand screen, ready for broadcasting. Once you’re ready to broadcast, click “Start.” Your state will change from “Pre-live” to “Live.”

    Along the top right of the app will be a tools bar.

    Screenshot listing live events settings icons in Microsoft Teams. Beside the heart monitor icon is 'Monitor health and performance of network, devices, and media sharing'. Beside the notepad icon is 'Take meeting notes'. Beside the chatbox icon is 'Chat function'. Beside the two little people with a plus sign icon is 'Invite and show participants'. Beside the gear icon is 'Device settings'. Beside the small 'i' in a circle is 'Meeting details, including schedule, meeting link, and dial-in number'.

    Workspace #1: Departments

    Scenario: Most of your organization’s communication and collaboration occurs within its pre-existing departmental divisions.

    Conventional communication channels:

    • Oral communication: Employees work in proximity to each other and communicate in person, by phone, in department meetings
    • Email: Department-wide announcements
    • Memos: Typically posted/circulated in mailboxes

    Solution: Determine the best way to organize your organization’s departments in Teams based on its size and your requirements to keep information private between departments.

    Option A:

    • Create a team for the organization/division.
    • Create channels for each department. Remember that all members of a team can view all public channels created in that team and the default General channel.
    • Create private channels if you wish to have a channel that only select members of that team can see. Remember that private channels have some limitations in functionality.

    Option B:

    • Create a new team for each department.
    • Create channels within this team for projects or topics that are recurring workflows for the department members. Only department members can view the content of these channels.

    Option C:

    • Post departmental memos and announcements in the General channel.
    • Use “Meet now” in channels for ad hoc meetings. For regular department meetings, create a recurring Teams calendar event for the specific department channel (Option A) or the General channel (Option B). Remember that all members of a team can join a public channel meeting.

    Workspace #2: A cross-functional committee

    Scenario: Your organization has struck a committee composed of members from different departments. The rest of the organization should not have access to the work done in the committee.

    Purpose: To analyze a particular organizational challenge and produce a plan or report; to confidentially develop or carry out a series of processes that affect the whole organization.

    Jobs: Committee members must be able to:

    • Attend private meetings.
    • Share files confidentially.

    Solution:

    Ingredients:

    • Private team

    Construction:

    • Create a new private team for the cross-functional committee.
    • Add only committee members to the team.
    • Create channels based on the topics likely to be the focal point of the committee work.
    • Decide how you will use the mandatory General channel. If the committee is small and the work limited in scope, this channel may be the main communication space. If the committee is larger or the work more complex, use the General channel for announcements and move discussions to new topic-related channels.
    • Schedule recurring committee meetings in the Teams calendar. Add the relevant channel to the meeting invite to keep the meeting chat attached to this team and channel (as meeting organizer, put your name in the meeting invite notes, as the channel will show as the organizer in the Outlook invite).
    • Remember that all members of this team will have access to these meetings and be able to view that they are occurring.

    Workspace #3: An innovation day event

    Scenario: The organization holds a yearly innovation day event in which employees form small groups and work on a defined, short-term problem or project.

    Purpose: To develop innovative solutions and ideas.

    Jobs:

    • Convene small groups.
    • Work toward time-sensitive goals.
    • Communicate synchronously.
    • Share files.

    Solution:

    Ingredients:

    • Public team
    • Channel tabs
    • Whiteboard
    • Planner

    Construction:

    • Create a team for the innovation day event.
    • Add channels for each project working group.
    • Communicate to participants the schedule for the day and their assigned channel.
    • Use the General channel for announcements and instructions throughout the day. Ensure someone moderates the General channel for participants’ questions.
    • Pre-populate the channel tabs with files the participants need to work with. To add a scrum board, refer to M#4 (Morning stand-up/Scrum) in this slide deck.
    • For breakouts, instruct participants to use the “meet now” feature in their channel and how to use the Whiteboard during these meetings.
    • Arrange to have your IT admin archive the team after a certain point so the material is still viewable but not editable.

    Workspace #4: A non-work-related social event

    Scenario: Employees within the organization wish to organize social events around shared interests: board game clubs, book clubs, TV show discussion groups, trivia nights, etc.

    Purpose: To encourage cohesion among coworkers and boost morale.

    Jobs:

    • Schedule the event.
    • Invite participants.
    • Prepare the activity.
    • Host and moderate the discussion.

    Solution:

    Ingredients:

    • Public team
    • Private channels
    • Screen-sharing

    Construction:

    • Create a public team for the social event so that interested people can find and join it.
    • Example: Trivia Night
      • Schedule the event in the Teams calendar.
      • Publish the link to the Trivia Night team where other employees will see it.
      • Create private channels for each trivia team so they cannot see the other competitors’ discussions. Add yourself to each private channel so you can see their answers.
      • As the host, begin a meeting in the General channel. Pose the trivia questions live or present the questions on PowerPoint via screen-sharing.
      • Ask each team to post its answers to its private channel.
    • To avoid teams sprawl, ask your IT admin to set a deletion policy for the team, as long as this request does not contradict your organization’s policies on data retention. If the team becomes moribund, it can be set to auto-delete after a certain period of time.

    Workspace #5: A project team with a defined end time

    Scenario: Within a department/workplace team, employees are assigned to projects with defined end times, after which they will be assigned to a new project.

    Purpose: To complete project-based work that fulfills business needs.

    Jobs:

    • Oral communication with team members.
    • Synchronous and asynchronous work on project files.
    • The ability to attend scheduled meetings and ad hoc meetings.
    • The ability to access shared resources related to the project.

    Solution:

    If your working group already has its own team within Teams:

    • Create a new public or private channel for the project. Remember that some functionality is not available in private channels (such as Microsoft Planner).
    • Use the channel for the project team’s meetings (scheduled in Teams calendar or through Meet Now).
    • Add a tab that links to the team’s project folder in SharePoint.

    If your workplace team does not already have its own team in Teams:

    • Determine if there is a natural fit for this project as a new channel in an existing team. Remember that all team members will be able to see the channel if it is public and that all relevant project members need to belong to the Team to participate in the channel.
    • If necessary, create a new team for the project. Add the project members.
    • Create channels based on the type of work that comprises the project.
    • Use the channel for the project team’s meetings (scheduled in Teams calendar or through Meet Now)
    • Add a tab to link to the team’s project folder in SharePoint.

    Info-tech Best Practice

    Hide the channel after the project concludes to de-clutter your Teams user interface.

    Meeting #1: Job interview with external candidate

    Scenario: The organization must interview a slate of candidates to fill an open position.

    Purpose:

    • Select the most qualified candidate for the job.

    Jobs:

    • Create a meeting, ensuring the candidate and other attendees know when and where the meeting will happen.
    • Ensure the meeting is secure to protect confidential information.
    • Ensure the meeting is accessible, allowing the candidate to present themselves through audio and/or visual means.
    • Create a professional environment for the meeting to take place.
    • Engender a space for the candidate to share their CV, research, or other relevant file.
    • The interview must be transcribed and recorded.

    Solution:

    Ingredients:

    • Private Teams meeting
    • Screen-sharing
    • Microsoft Stream

    Construction:

    • Create a Teams meeting, inviting the candidate with their email, alongside other internal attendees. The Teams meeting invite will auto-generate a link to the meeting itself.
    • The host can control who joins the meeting through settings for the “lobby.”
    • Through the Teams meeting, the attendees will be able to use the voice and video chat functionality.
    • All attendees can opt to blur their backgrounds to maintain a professional online presence.
    • The candidate can share their screen, either specific applications or their whole desktop, during the Teams meeting.
    • A Teams meeting can be recorded and transcribed through Stream. After the meeting, the transcript can be searched, edited, and shared

    NB: The external candidate does not need the Teams application. Through the meeting invite, the external candidate will join via a web browser.

    Meeting #2: Quarterly board meeting

    Scenario: Every quarter, the organization holds its regular board meeting.

    Purpose: To discuss agenda items and determine the company’s future direction.

    Jobs:

    During meeting:
      • Attendance and minutes must be taken.
      • Votes must be recorded.
      • In-camera sessions must occur.
      • External experts must be included.
    After meeting:
    • Follow-up items must be assigned.
    • Reports must be submitted.

    Solution:

    Ingredients:

    • Teams calendar invite
    • Planner; Forms
    • Private channel
    • Microsoft Stream

    Construction:

    • Guest Invite: Invites can be sent to any non-domain-joined email address to join a private, invitation-only channel within the team controlled by the board chair.
    • SharePoint & Flow: Documents are emailed to the Team addresses, which kicks off an MS Flow routine to collect review notes.
    • Planner: Any board member can assign tasks to any employee.
    • Forms/Add-On: Chair puts down the form of the question and individual votes are tracked.
    • Teams cloud meeting recording: Recording available through Stream. Manual edits can be made to VTT caption file. Greater than acceptable transcription error rate.
    • Meeting Log: Real-time attendance is viewable but a point-in-time record needs admin access.

    NB: The external guests do not need the Teams application. Through the meeting invite, the guests will join via a web browser.

    Meeting #3: Weekly team meeting

    Scenario: A team meets for a weekly recurring meeting. The meeting is facilitated by the team lead (or manager) who addresses through agenda items and invites participation from the attendees.

    Purpose: The purpose of the meeting is to:

    • Share information verbally
    • Present content visually
    • Achieve consensus
    • Build team morale

    Jobs: The facilitator must:

    • Determine participants
    • Book room
    • Book meeting in calendar

    Solution:

    Ingredients:

    • Meeting Place: A channel in Microsoft Teams (must be public) where all members of the meeting make up the entirety of the audience.
    • Calendar Recurrence: A meeting is booked through Teams and appears in all participants’ Outlook calendar.
    • Collaboration Space: Participants join the meeting through video or audio and can share screens and contribute text, images, and links to the meeting chat.

    Construction:

    • Ensure your team already has a channel created for it. If not, create one in the appropriate team.
    • Create the meeting using the calendar view within Microsoft Teams:
      • Set the meeting’s name, attendees, time, and recurrence.
      • Add the team channel that serves as the most appropriate workplace for the meeting. (Any discussion in the meeting chat will be posted to this channel.)

    NB: Create the meeting in the Teams calendar, not Outlook, or you will not be able to add the Teams channel. As meeting organizer, put your name in the meeting invite notes, as the channel will show as the organizer in the Outlook invite.

    Meeting #4: Morning stand-up/scrum

    Scenario: Each morning, at 9am, members of the team meet online.

    Purpose: After some pleasantries, the team discusses what tasks they each plan to complete in the day.

    Jobs: The team leader (or scrum master) must:

    • Place all tasks on a scrum board, each represented by a sticky note denoting the task name and owner.
    • Move the sticky notes through the columns, adjusting assignments as needed.
    • Sort tasks into the following columns: “Not Started,” “In Progress,” and “Done.”

    Solution:

    Ingredients:

    • Meeting Place: A channel in Microsoft Teams (must be public) where all members of the meeting make up the entirety of the audience.
    • Scrum Board: A tab within that channel where a persistent scrum board has been created and is visible to all team members.

    Meeting Place Construction:

    • Create the meeting using the calendar view in Teams.
    • Set the meeting’s name, attendees, time, and work-week daily recurrence (see left).
    • Add the channel that is the most appropriate workplace for the meeting. Any meeting chat will be posted to this channel rather than a separate chat.

    Scrum Board Construction:

    • Add a tab to the channel using Microsoft Planner as the app. (You can use other task management apps such as Trello, but the identity integration of first-party Office 365 tools may be less hassle.)
    • Create a new (or import an existing) Plan to the channel. This will be used as the focal point.

    Meeting #5: Weekly team meeting

    Scenario: An audio-only conversation that could be a regularly scheduled event but is more often conducted on an ad-hoc basis.

    Purpose: To quickly share information, achieve consensus, or clarify misunderstandings.

    Jobs:

    • Dial recipient
    • See missed calls
    • Leave/check voicemail
    • Create speed-dial list
    • Conference call

    Solution:

    Ingredients:

    • Audio call begun through Teams chat.

    Construction:

    • Voice over IP calls between users in the same MS Teams tenant can begin in multiple ways:
      • A call can be initiated through any appearance of a user’s profile picture: hover over user’s profile photo in the Chat list and select the phone icon.
      • Enter your last chat with a user and click phone icon in upper-right corner.
      • Go to the Calls section and type the name in the “Make a call” text entry form.
    • Voicemail: Voicemail, missed calls, and call history are available in the Calls section.
    • Speed dial: Speed dial lists can be created in the Calls section.
    • Conference call: Other users can be added to an ongoing call.

    NB: Microsoft Teams can be configured to provide an organization’s telephony for external calls, but this requires an E5 license. Additional audio-conferencing licenses are required to call in to a Teams meeting over a phone.

    Bibliography 1/4

    Section 1: Teams for IT › Creation Process

    Overview: Creation process
    Assign admin roles
    Prepare the network
    Team creation
    Integrations with SharePoint Online
    Permissions

    Bibliography 2/4

    Section 1: Teams for IT › Creation Process (cont'd.)

    External and guest access
    Expiration and archiving
    Retention and data loss prevention
    Teams telephony

    Bibliography 3/4

    Section 1: Teams for IT › Teams Rollout

    From Skype to Teams
    From Slack to Teams
    Teams adoption

    Section 1: Teams for IT › Use Cases

    Bibliography 4/4

    Section 2: Teams for End Users › Teams, Channels, Chat

    Section 2: Teams for End Users › Meetings and Live Events

    Section 2: Teams for End Users › Use Cases

    Adopt an Exponential IT Mindset

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    New technologies such as generative AI, quantum computing, 5G cellular networks, and next-generation robotics are ushering in an exciting new era of business transformation. By adopting an exponential IT mindset, IT leaders will be able to lead the autonomization of business capabilities.

    To capitalize on this upcoming opportunity, exponential IT leaders will have to become business advisors who unlock exponential value for the business and help mitigate exponential risk.

    Adopt a renewed focus on business outcomes to achieve autonomization

    An exponential IT mindset means that IT leaders will need to take a lead role in transforming business capabilities.

    • Embrace an expanded role as business advisors: CIOs will be tasked with greater responsibility for determining business strategy alongside the C-suite.
    • Know the rewards and mitigate the risks: New value chain opportunities and efficiency gains will create significant ROI. Protect these returns by mitigating higher risks to business continuity, information security, and delivery performance.
    • Plan to fully leverage technologies such as AI: It will be integral for IT to enable autonomous technologies in this new era of exponential technology progress.

    Adopt an Exponential IT Mindset Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Adopt an Exponential IT Mindset Deck – An introduction to IT’s role in the autonomization era

    The role of IT has evolved throughout the past couple generations to enable fundamental business transformations. In the autonomization era, it will have to evolve again to lead the business through a world of exponential opportunity.

    • Adopt an Exponential IT Mindset Storyboard

    Infographic

    Further reading

    Adopt an Exponential IT Mindset

    Thrive through the next paradigm shift

    Executive Summary

    For more than 40 years, information technology has significantly transformed businesses, from the computerization of operations to the digital transformation of business models. As technological disruption accelerates exponentially, a world of exponential business opportunity is within reach.

    Newly emerging technologies such as generative AI, quantum computing, 5G cellular networks, and next-generation robotics are enabling autonomous business capabilities.

    The role of IT has evolved throughout the past couple generations to enable business transformations. In the autonomization era, it will have to evolve again. IT will have a new mission, an adapted governance structure, innovative capabilities, and an advanced partnership model.

    CIOs embracing exponential IT require a new mindset. Their IT practices will need to progress to the top of the maturity ladder as they make business outcomes their own.

    Over the past two generations, we have witnessed major technology-driven business transformations

    1980s

    Computerization

    The use of computer devices, networks, and applications became widespread in the enterprise. The focus was on improving the efficiency of back-office tasks.

    2000s

    Digitalization

    As the world became connected through the internet, new digitally enabled business models emerged in the enterprise. Orders were now being received online, and many products and services were partially or fully digitized for online fulfillment.

    Recent pandemic measures contributed to a marked acceleration in the digitalization of organizations

    The massive disruption resulting from pandemic measures led businesses to shift to more digital interactions with customers.

    The global average share of customer interactions that are digital went from 36% in December 2019 to 58% in July 2020.

    The global average share of customer interactions that are digital went from 36% to 58% in less than a year.*

    Moreover, companies across business areas have accelerated the digitization of their offerings.

    The global average share of partially or fully digitized products went from 35% in 2019 to 55% in July 2020.

    The global average share of partially or fully digitized products went from 35% to 55% in the same period.*

    The adoption of digitalized business models has accelerated during the pandemic. Post-pandemic, it is unlikely for adoption to recede.

    With more business applications ported to the cloud and more data available online, “digital-first” organizations started to envisage a next wave of automation.

    *Source: “How COVID-19 has pushed companies over the technology tipping point—and transformed business forever,” McKinsey & Company, 2020

    A majority of IT leaders plan to use artificial intelligence within their organizations in 2023

    In August 2022, Info-Tech surveyed 506 IT leaders and asked which tasks would involve AI in their organizations in 2023.

    Graph showing tasks that would involve AI in organizations in 2023.

    We found that 63% of IT leaders plan to use AI within their organizations to automate repetitive, low-level tasks by the end of 2023.

    With the release of the ChatGPT prototype in November 2022, setting a record for the fastest user growth (reaching 100 million active users just two months after launch), we foresee that AI adoption will accelerate significantly and its use will extend to more complex tasks.

    Newly emerging technologies and business realities are ushering in the next business transformation

    1980s

    Computerization

    2000s

    Digitalization

    2020s

    Autonomization

    As digitalization accelerates, a post-pandemic world with a largely online workforce and digitally transformed enterprise business models now enters an era where more business capabilities become autonomous, with humans at the center of a loop* that is gradually becoming larger.

    Deep Learning, Quantum Computing, 5G Networks, Robotics

    * Download Info-Tech’s CIO Trend Report 2019 – Become a Leader in the Loop

    The role of IT needs to evolve as it did through the previous two generations

    1980s

    Computerization

    IT professionals gathered functional requirements from the business to help automate back-office tasks and improve operational efficiency.

    2000s

    Digitalization

    IT professionals acquired business analysis skills and leveraged the SMAC (social, mobile, analytics, and cloud) stack to accelerate the automation of the front office and enable the digital transformation of business models.

    2020s

    Autonomization

    IT professionals will become business advisors and enable the establishment of autonomous yet differentiated business processes and capabilities.

    The autonomization era brings enormous opportunity for organizations, coupled with enormous risk

    Graph of Risk Severity versus Value Opportunity. Autonomization has a high value of opportunity and high risk severity.

    While some analysts have been quick to announce the demise of the IT department and the transition of the role of IT to the business, the budgets that CIOs control have continued to rise steadily over time.

    In a high-risk, high-reward endeavor to make business processes autonomous, the role of IT will continue to be pivotal, because while everyone in the organization will rush to seize the value opportunity, the technology risk will be left for IT to manage.

    Exponential IT represents a necessary change in a CIO’s focus to lead through the next paradigm shift

    EXPONENTIAL RISK

    Autonomous processes will integrate with human-led processes, creating risks to business continuity, information security, and quality of delivery. Supplier power will exacerbate business risks.

    EXPONENTIAL REWARD

    The efficiency gains and new value chains created through artificial intelligence, robotics, and additive manufacturing will be very significant. Most of this value will be realized through the augmentation of human labor.

    EXPONENTIAL DEMAND

    Autonomous solutions for productivity and back-office applications will eventually become commoditized and provided by a handful of large vendors. There will, however, be a proliferation of in-house algorithms and workflows to autonomize the middle and front office, offered by a busy landscape of industry-centric capability vendors.

    EXPONENTIAL IT

    Exponential IT involves IT leading the cognitive reengineering of the organization with evolved practices for:

    • IT governance
    • Asset management
    • Vendor management
    • Data management
    • Business continuity management
    • Information security management

    To succeed, IT will have to adopt different priorities in its mission, governance, capabilities, and partnerships

    Digitalization

    A Connected World

    Progressive IT

    • Mission

      Enable the digital transformation of the business
    • Governance

      Service metrics, security perimeters, business intelligence, compliance management
    • Capabilities

      Service management, business analysis, application portfolio management, data management
    • Partnerships

      Management of technology service agreements

    Autonomization

    An Exponential World

    Exponential IT

    • Mission

      Lead the business through autonomization.
    • Governance

      Outcome-based metrics, zero trust, ESG reporting, digital trust
    • Capabilities

      Experience management, business advisory, enterprise innovation, data differentiation
    • Partnerships

      Management of business capability agreements

    Fortune favors the bold: The CIO now has an opportunity to cement their role as business leader

    Levels of digital maturity.  From bottom: Unstable - inability to consistently deliver basic services, Firefighter - Reliable infrastructure and IT service desk, Trusted Operator - Enablement of business through applications and work orders, Business Partner - Effective delivery of strategic business projects, Innovator - Information and technology as a competitive advantage.

    Research has shown that companies that are more digitally mature have higher growth than the industry average. In these companies, the CIO is part of the executive management team.

    And while the role of the CIO is generally tied to their mandate within the organization, we have seen their role progress from doer to leader as IT climbs the maturity ladder.

    As companies strive to succeed in the next phase of technology-driven transformation, CIOs have an opportunity to demonstrate their business leadership. To do so, they will have to provide exceptionally mature services while owning business targets.

    Optimize IT Change Management

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    • Infrastructure managers and change managers need to re-evaluate their change management processes due to slow change turnaround time, too many unauthorized changes, too many incidents and outages because of poorly managed changes, or difficulty evaluating and prioritizing changes.
    • IT system owners often resist change management because they see it as slow and bureaucratic.
    • Infrastructure changes are often seen as different from application changes, and two (or more) processes may exist.

    Our Advice

    Critical Insight

    • ITIL provides a usable framework for change management, but full process rigor is not appropriate for every change request.
    • You need to design a process that is flexible enough to meet the demand for change, and strict enough to protect the live environment from change-related incidents.
    • A mature change management process will minimize review and approval activity. Counterintuitively, with experience in implementing changes, risk levels decline to a point where most changes are “pre-approved.”

    Impact and Result

    • Create a unified change management process that reduces risk. The process should be balanced in its approach toward deploying changes while also maintaining throughput of innovation and enhancements.
    • Categorize changes based on an industry-standard risk model with objective measures of impact and likelihood.
    • Establish and empower a change manager and change advisory board with the authority to manage, approve, and prioritize changes.
    • Integrate a configuration management database with the change management process to identify dependencies.

    Optimize IT Change Management Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should optimize change management, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    • Optimize IT Change Management – Phases 1-4

    1. Define change management

    Assess the maturity of your existing change management practice and define the scope of change management for your organization.

    • Change Management Maturity Assessment Tool
    • Change Management Risk Assessment Tool

    2. Establish roles and workflows

    Build your change management team and standardized process workflows for each change type.

    • Change Manager
    • Change Management Process Library – Visio
    • Change Management Process Library – PDF
    • Change Management Standard Operating Procedure

    3. Define the RFC and post-implementation activities

    Bookend your change management practice by standardizing change intake, implementation, and post-implementation activities.

    • Request for Change Form Template
    • Change Management Pre-Implementation Checklist
    • Change Management Post-Implementation Checklist

    4. Measure, manage, and maintain

    Form an implementation plan for the project, including a metrics evaluation, change calendar inputs, communications plan, and roadmap.

    • Change Management Metrics Tool
    • Change Management Communications Plan
    • Change Management Roadmap Tool
    • Optimize IT Change Management Improvement Initiative: Project Summary Template

    [infographic]

    Workshop: Optimize IT Change Management

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Define Change Management

    The Purpose

    Discuss the existing challenges and maturity of your change management practice.

    Build definitions of change categories and the scope of change management.

    Key Benefits Achieved

    Understand the starting point and scope of change management.

    Understand the context of change request versus other requests such as service requests, projects, and operational tasks.

    Activities

    1.1 Outline strengths and challenges

    1.2 Conduct a maturity assessment

    1.3 Build a categorization scheme

    1.4 Build a risk assessment matrix

    Outputs

    Change Management Maturity Assessment Tool

    Change Management Risk Assessment Tool

    2 Establish Roles and Workflows

    The Purpose

    Define roles and responsibilities for the change management team.

    Develop a standardized change management practice for approved changes, including process workflows.

    Key Benefits Achieved

    Built the team to support your new change management practice.

    Develop a formalized and right-sized change management practice for each change category. This will ensure all changes follow the correct process and core activities to confirm changes are completed successfully.

    Activities

    2.1 Define the change manager role

    2.2 Outline the membership and protocol for the Change Advisory Board (CAB)

    2.3 Build workflows for normal, emergency, and pre-approved changes

    Outputs

    Change Manager Job Description

    Change Management Standard Operating Procedure (SOP)

    Change Management Process Library

    3 Define the RFC and Post-Implementation Activities

    The Purpose

    Create a new change intake process, including a new request for change (RFC) form.

    Develop post-implementation review activities to be completed for every IT change.

    Key Benefits Achieved

    Bookend your change management practice by standardizing change intake, implementation, and post-implementation activities.

    Activities

    3.1 Define the RFC template

    3.2 Determine post-implementation activities

    3.3 Build your change calendar protocol

    Outputs

    Request for Change Form Template

    Change Management Post-Implementation Checklist

    Project Summary Template

    4 Measure, Manage, and Maintain

    The Purpose

    Develop a plan and project roadmap for reaching your target for your change management program maturity.

    Develop a communications plan to ensure the successful adoption of the new program.

    Key Benefits Achieved

    A plan and project roadmap for reaching target change management program maturity.

    A communications plan ready for implementation.

    Activities

    4.1 Identify metrics and reports

    4.2 Build a communications plan

    4.3 Build your implementation roadmap

    Outputs

    Change Management Metrics Tool

    Change Management Communications Plan

    Change Management Roadmap Tool

    Further reading

    Optimize IT Change Management

    Right-size IT change management practice to protect the live environment.

    EXECUTIVE BRIEF

    Analyst Perspective

    Balance risk and efficiency to optimize IT change management.

    Change management (change enablement, change control) is a balance of efficiency and risk. That is, pushing changes out in a timely manner while minimizing the risk of deployment. On the one hand, organizations can attempt to avoid all risk and drown the process in rubber stamps, red tape, and bureaucracy. On the other hand, organizations can ignore process and push out changes as quickly as possible, which will likely lead to change related incidents and debilitating outages.

    Right-sizing the process does not mean adopting every recommendation from best-practice frameworks. It means balancing the efficiency of change request fulfillment with minimizing risk to your organization. Furthermore, creating a process that encourages adherence is key to avoid change implementers from skirting your process altogether.

    Benedict Chang, Research Analyst, Infrastructure and Operations, Info-Tech Research Group

    Executive Summary

    Your Challenge

    Infrastructure and application change occurs constantly and is driven by changing business needs, requests for new functionality, operational releases and patches, and resolution of incidents or problems detected by the service desk.

    IT managers need to follow a standard change management process to ensure that rogue changes are never deployed while the organization remains responsive to demand.

    Common Obstacles

    IT system owners often resist change management because they see it as slow and bureaucratic.

    At the same time, an increasingly interlinked technical environment may cause issues to appear in unexpected places. Configuration management systems are often not kept up-to-date and do not catch the potential linkages.

    Infrastructure changes are often seen as “different” from application changes and two (or more) processes may exist.

    Info-Tech’s Approach

    Info-Tech’s approach will help you:

    • Create a unified change management practice that balances risk and throughput of innovation.
    • Categorize changes based on an industry-standard risk model with objective measures of impact and likelihood.
    • Establish and empower a Change Manager and Change Advisory Board (CAB) with the authority to manage, approve, and prioritize changes.

    Balance Risk and Efficiency to Optimize IT Change Management

    Two goals of change management are to protect the live environment and deploying changes in a timely manner. These two may seem to sometimes be at odds against each other, but assessing risk at multiple points of a change’s lifecycle can help you achieve both.

    Your challenge

    This research is designed to help organizations who need to:

    • Build a right-sized change management practice that encourages adherence and balances efficiency and risk.
    • Integrate the change management practice with project management, service desk processes, configuration management, and other areas of IT and the business.
    • Communicate the benefits and impact of change management to all the stakeholders affected by the process.

    Change management is heavily reliant on organizational culture

    Having a right-sized process is not enough. You need to build and communicate the process to gather adherence. The process is useless if stakeholders are not aware of it or do not follow it.

    Increase the Effectiveness of Change Management in Your Organization

    The image is a bar graph, with the segments labelled 1 and 2. The y-axis lists numbers 1-10. Segment 1 is at 6.2, and segment 2 is at 8.6.

    Of the eight infrastructure & operations processes measured in Info-Tech’s IT Management and Governance Diagnostic (MGD) program, change management has the second largest gap between importance and effectiveness of these processes.

    Source: Info-Tech 2020; n=5,108 IT professionals from 620 organizations

    Common obstacles

    These barriers make this challenge difficult to address for many organizations:

    • Gaining buy-in can be a challenge no matter how well the process is built.
    • The complexity of the IT environment and culture of tacit knowledge for configuration makes it difficult to assess cross-dependencies of changes.
    • Each silo or department may have their own change management workflows that they follow internally. This can make it difficult to create a unified process that works well for everyone.

    “Why should I fill out an RFC when it only takes five minutes to push through my change?”

    “We’ve been doing this for years. Why do we need more bureaucracy?”

    “We don’t need change management if we’re Agile.”

    “We don’t have the right tools to even start change management.”

    “Why do I have to attend a CAB meeting when I don’t care what other departments are doing?”

    Info-Tech’s approach

    Build change management by implementing assessments and stage gates around appropriate levels of the change lifecycle.

    The image is a circle, comprised of arrows, with each arrow pointing to the next, forming a cycle. Each arrow is labelled, as follows: Improve; Request; Assess; Plan; Approve; Implement

    The Info-Tech difference:

    1. Create a unified change management process that balances risk and throughput of innovation.
    2. Categorize changes based on an industry-standard risk model with objective measures of impact and likelihood.
    3. Establish and empower a Change Manager and Change Advisory Board (CAB) with the authority to manage, approve, and prioritize changes.

    IT change is constant and is driven by:

    Change Management:

    1. Operations - Operational releases, maintenance, vendor-driven updates, and security updates can all be key drivers of change. Example: ITSM version update
      • Major Release
      • Maintenance Release
      • Security Patch
    2. Business - Business-driven changes may include requests from other business departments that require IT’s support. Examples: New ERP or HRIS implementation
      • New Application
      • New Version
    3. Service desk → Incident & Problem - Some incident and problem tickets require a change to facilitate resolution of the incident. Examples: Outage necessitating update of an app (emergency change), a user request for new functionality to be added to an existing app
      • Workaround
      • Fix
    4. Configuration Management Database (CMDB) ↔ Asset Management - In addition to software and hardware asset dependencies, a configuration management database (CMDB) is used to keep a record of changes and is queried to assess change requests.
      • Hardware
      • Software

    Insight summary

    “The scope of change management is defined by each organization…the purpose of change management is to maximize the number of successful service and product changes by ensuring that the risk have been properly assessed, authorizing changes to process, and managing the change schedule.” – ALEXOS Limited, ITIL 4

    Build a unified change management process balancing risk and change throughput.

    Building a unified process that oversees all changes to the technical environment doesn’t have to be burdensome to be effective. However, the process is a necessary starting point to identifying cross dependencies and avoiding change collisions and change-related incidents.

    Use an objective framework for estimating risk

    Simply asking, “What is the risk?” will result in subjective responses that will likely minimize the perceived risk. The level of due diligence should align to the criticality of the systems or departments potentially impacted by the proposed changes.

    Integrate your change process with your IT service management system

    Change management in isolation will provide some stability, but maturing the process through service integrations will enable data-driven decisions, decrease bureaucracy, and enable faster and more stable throughput.

    Change management and DevOps can work together effectively

    Change and DevOps tend to be at odds, but the framework does not have to change. Lower risk changes in DevOps are prime candidates for the pre-approved category. Much of the responsibility traditionally assigned to the CAB can be diffused throughout the software development lifecycle.

    Change management and DevOps can coexist

    Shift the responsibility and rigor to earlier in the process.

    • If you are implementing change management in a DevOps environment, ensure you have a strong DevOps lifecycle. You may wish to refer to Info-Tech’s research Implementing DevOps Practices That Work.
    • Consider starting in this blueprint by visiting Appendix II to frame your approach to change management. Follow the blueprint while paying attention to the DevOps Callouts.

    DEVOPS CALLOUTS

    Look for these DevOps callouts throughout this storyboard to guide you along the implementation.

    The image is a horizontal figure eight, with 7 arrows, each pointing into the next. They are labelled are follows: Plan; Create; Verify; Package; Release; Configure; Monitor. At the centre of the circles are the words Dev and Ops.

    Successful change management will provide benefits to both the business and IT

    Respond to business requests faster while reducing the number of change-related disruptions.

    IT Benefits

    • Fewer change-related incidents and outages
    • Faster change turnaround time
    • Higher rate of change success
    • Less change rework
    • Fewer service desk calls related to poorly communicated changes

    Business Benefits

    • Fewer service disruptions
    • Faster response to requests for new and enhanced functionalities
    • Higher rate of benefits realization when changes are implemented
    • Lower cost per change
    • Fewer “surprise” changes disrupting productivity

    IT satisfaction with change management will drive business satisfaction with IT. Once the process is working efficiently, staff will be more motivated to adhere to the process, reducing the number of unauthorized changes. As fewer changes bypass proper evaluation and testing, service disruptions will decrease and business satisfaction will increase.

    Change management improves core benefits to the business: the four Cs

    Most organizations have at least some form of change control in place, but formalizing change management leads to the four Cs of business benefits:

    Control

    Change management brings daily control over the IT environment, allowing you to review every relatively new change, eliminate changes that would have likely failed, and review all changes to improve the IT environment.

    Collaboration

    Change management planning brings increased communication and collaboration across groups by coordinating changes with business activities. The CAB brings a more formalized and centralized communication method for IT.

    Consistency

    Request for change templates and a structured process result in implementation, test, and backout plans being more consistent. Implementing processes for pre-approved changes also ensures these frequent changes are executed consistently and efficiently.

    Confidence

    Change management processes will give your organization more confidence through more accurate planning, improved execution of changes, less failure, and more control over the IT environment. This also leads to greater protection against audits.

    You likely need to improve change management more than any other infrastructure & operations process

    The image shows a vertical bar graph. Each segment of the graph is labelled for an infrastructure/operations process. Each segment has two bars one for effectiveness, and another for importance. The first segment, Change Management, is highlighted, with its Effectiveness at a 6.2 and Importance at 8.6

    Source: Info-Tech 2020; n=5,108 IT Professionals from 620 organizations

    Of the eight infrastructure and operations processes measured in Info-Tech’s IT Management and Governance Diagnostic (MGD) program, change management consistently has the second largest gap between importance and effectiveness of these processes.

    Executives and directors recognize the importance of change management but feel theirs is currently ineffective

    Info-Tech’s IT Management and Governance Diagnostic (MGD) program assesses the importance and effectiveness of core IT processes. Since its inception, the MGD has consistently identified change management as an area for immediate improvement.

    The image is a vertical bar graph, with four segments, each having 2 bars, one for Effectiveness and the other for Importance. The four segments are (with Effectiveness and Importance ratings in brackets, respectively): Frontline (6.5/8.6); Manager (6.6/8.9); Director (6.4/8.8); and Executive (6.1/8.8)

    Source: Info-Tech 2020; n=5,108 IT Professionals from 620 organizations

    Importance Scores

    No importance: 1.0-6.9

    Limited importance: 7.0-7.9

    Significant importance: 8.0-8.9

    Critical importance: 9.0-10.0

    Effectiveness Scores

    Not in place: n/a

    Not effective: 0.0-4.9

    Somewhat Ineffective: 5.0-5.9

    Somewhat effective: 6.0-6.9

    Very effective: 7.0-10.0

    There are several common misconceptions about change management

    Which of these have you heard in your organization?

     Reality
    “It’s just a small change; this will only take five minutes to do.” Even a small change can cause a business outage. That small fix could impact a large system connected to the one being fixed.
    “Ad hoc is faster; too many processes slow things down.” Ad hoc might be faster in some cases, but it carries far greater risk. Following defined processes keeps systems stable and risk-averse.
    “Change management is all about speed.” Change management is about managing risk. It gives the illusion of speed by reducing downtime and unplanned work.
    “Change management will limit our capacity to change.” Change management allows for a better alignment of process (release management) with governance (change management).

    Overcome perceived challenges to implementing change management to reap measurable reward

    Before: Informal Change Management

    Change Approval:

    • Changes do not pass through a formal review process before implementation.
    • 10% of released changes are approved.
    • Implementation challenge: Staff will resist having to submit formal change requests and assessments, frustrated at the prospect of having to wait longer to have changes approved.

    Change Prioritization

    • Changes are not prioritized according to urgency, risk, and impact.
    • 60% of changes are urgent.
    • Implementation challenge: Influential stakeholders accustomed to having changes approved and deployed might resist having to submit changes to a standard cost-benefit analysis.

    Change Deployment

    • Changes often negatively impact user productivity.
    • 25% of changes are realized as planned.
    • Implementation challenge: Engaging the business so that formal change freeze periods and regular maintenance windows can be established.

    After: Right-Sized Change Management

    Change Approval

    • All changes pass through a formal review process. Once a change is repeatable and well-tested, it can be pre-approved to save time. Almost no unauthorized changes are deployed.
    • 95% of changes are approved.
    • KPI: Decrease in change-related incidents

    Change Prioritization

    • The CAB prioritizes changes so that the business is satisfied with the speed of change deployment.
    • 35% of changes are urgent.
    • KPI: Decrease in change turnaround time.

    Change deployment

    • Users are always aware of impending changes and changes don’t interrupt critical business activities.
    • Over 80% of changes are realized as planned
    • KPI: Decrease in the number of failed deployments.

    Info-Tech’s methodology for change management optimization focuses on building standardized processes

     1. Define Change Management2. Establish Roles and Workflows3. Define the RFC and Post-Implementation Activities4. Measure, Manage, and Maintain
    Phase Steps

    1.1 Assess Maturity

    1.2 Categorize Changes and Build Your Risk Assessment

    2.1 Determine Roles and Responsibilities

    2.2 Build Core Workflows

    3.1 Design the RFC

    3.2 Establish Post-Implementation Activities

    4.1 Identify Metrics and Build the Change Calendar

    4.2 Implement the Project

      Change Management Standard Operating Procedure (SOP) Change Management Project Summary Template
    Phase Deliverables
    • Change Management Maturity Assessment Tool
    • Change Management Risk Assessment Tool
    • Change Manager Job Description
    • Change Management Process Library
    • Request for Change (RFC) Form Template
    • Change Management Pre-Implementation Checklist
    • Change Management Post-Implementation Checklist
    • Change Management Metrics Tool
    • Change Management
    • Communications Plan
    • Change Management Roadmap Tool

    Blueprint deliverables

    Each step of this blueprint is accompanied by supporting deliverables to help you accomplish your goals:

    Change Management Process Library

    Document your normal, pre-approved, and emergency change lifecycles with the core process workflows .

    Change Management Risk Assessment Tool

    Test Drive your impact and likelihood assessment questionnaires with the Change Management Risk Assessment Tool.

    Project Summary Template

    Summarize your efforts in the Optimize IT Change Management Improvement Initiative: Project Summary Template.

    Change Management Roadmap Tool

    Record your action items and roadmap your steps to a mature change management process.

    Key Deliverable:

    Change Management SOP

    Document and formalize your process starting with the change management standard operating procedure (SOP).

    These case studies illustrate the value of various phases of this project

    Define Change Management

    Establish Roles and Workflows

    Define RFC and Post-Implementation Activities

    Measure, Manage, and Maintain

    A major technology company implemented change management to improve productivity by 40%. This case study illustrates the full scope of the project.

    A large technology firm experienced a critical outage due to poor change management practices. This case study illustrates the scope of change management definition and strategy.

    Ignorance of change management process led to a technology giant experiencing a critical cloud outage. This case study illustrates the scope of the process phase.

    A manufacturing company created a makeshift CMDB in the absence of a CMDB to implement change management. This case study illustrates the scope of change intake.

    A financial institution tracked and recorded metrics to aid in the success of their change management program. This case study illustrates the scope of the implementation phase.

    Working through this project with Info-Tech can save you time and money

    Engaging in a Guided Implementation doesn’t just offer valuable project advice, it also results in significant cost savings.

    Guided ImplementationMeasured Vale
    Phase 1: Define Change Management
    • We estimate Phase 1 activities will take 2 FTEs 10 days to complete on their own, but the time saved by using Info-Tech’s methodology will cut that time in half, thereby saving $3,100 (2 FTEs * 5 days * $80,000/year).

    Phase 2: Establish Roles and Workflows

    • We estimate Phase 2 will take 2 FTEs 10 days to complete on their own, but the time saved by using Info-Tech’s methodology will cut that time in half, thereby saving $3,100 (2 FTEs * 5 days * $80,000/year).
    Phase 3: Define the RFC and Post-Implementation Activities
    • We estimate Phase 3 will take 2 FTEs 10 days to complete on their own, but the time saved by using Info-Tech’s methodology will cut that time in half, thereby saving $3,100 (2 FTEs * 5 days * $80,000/year).

    Phase 4: Measure, Manage, and Maintain

    • We estimate Phase 4 will take 2 FTEs 5 days to complete on their own, but the time saved by using Info-Tech’s methodology will cut that time in half, thereby saving $1,500 (2 FTEs * 2.5 days * $80,000/year).
    Total Savings $10,800

    Case Study

    Industry: Technology

    Source: Daniel Grove, Intel

    Intel implemented a robust change management program and experienced a 40% improvement in change efficiency.

    Founded in 1968, the world’s largest microchip and semiconductor company employs over 100,000 people. Intel manufactures processors for major players in the PC market including Apple, Lenovo, HP, and Dell.

    ITIL Change Management Implementation

    With close to 4,000 changes occurring each week, managing Intel’s environment is a formidable task. Before implementing change management within the organization, over 35% of all unscheduled downtime was due to errors resulting from change and release management. Processes were ad hoc or scattered across the organization and no standards were in place.

    Results

    After a robust implementation of change management, Intel experienced a number of improvements including automated approvals, the implementation of a formal change calendar, and an automated RFC form. As a result, Intel improved change productivity by 40% within the first year of the program’s implementation.

    Define Change Management

    Establish Roles and Workflows

    Define RFC and Post-Implementation Activities

    Measure, Manage, and Maintain

    Info-Tech offers various levels of support to best suit your needs

    DIY Toolkit

    "Our team has already made this critical project a priority, and we have the time and capability, but some guidance along the way would be helpful."

    Guided Implementation

    "Our team knows that we need to fix a process, but we need assistance to determine where to focus. Some check-ins along the way would help keep us on track."

    Workshop

    "We need to hit the ground running and get this project kicked off immediately. Our team has the ability to take this over once we get a framework and strategy in place."

    Consulting

    "Our team does not have the time or the knowledge to take this project on. We need assistance through the entirety of this project."

    Diagnostics and consistent frameworks are used throughout all four options.

    Guided Implementation

    What does a typical GI on this topic look like?

    A Guided Implementation (GI) is series of calls with an Info-Tech analyst to help implement our best practices in your organization.

    A typical GI is between 8 to 12 calls over the course of 4 to 6 months.

    Define Change Management

    • Call #1: Introduce change concepts.
    • Call #2: Assess current maturity.
    • Call #3: Identify target-state capabilities.

    Establish Roles and Workflows

    • Call #4: Review roles and responsibilities.
    • Call #5: Review core change processes.

    Define RFC and Post- Implementation Activities

    • Call #6: Define change intake process.
    • Call #7: Create pre-implementation and post-implementation checklists.

    Measure, Manage, and Maintain

    • Call #8: Review metrics.
    • Call #9: Create roadmap.

    Workshop Overview

    Contact your account representative for more information.
    workshops@infotech.com 1-888-670-8889

     Day 1Day 2Day 3Day 4Day 5
    Activities

    Define Change Management

    1.1 Outline Strengths and Challenges

    1.2 Conduct a Maturity Assessment

    1.3 Build a Change Categorization Scheme

    1.4 Build Your Risk Assessment

    Establish Roles and Workflows

    2.1 Define the Change Manager Role

    2.2 Outline CAB Protocol and membership

    2.3 Build Normal Change Process

    2.4 Build Emergency Change Process

    2.5 Build Pre-Approved Change Process

    Define the RFC and Post-Implementation Activities

    3.1 Create an RFC Template

    3.2 Determine Post-Implementation Activities

    3.3 Build a Change Calendar Protocol

    Measure, Manage, and Maintain

    4.1 Identify Metrics and Reports

    4.2 Create Communications Plan

    4.3 Build an Implementation Roadmap

    Next Steps and Wrap-Up (offsite)

    5.1 Complete in-progress deliverables from previous four days

    5.2 Set up review time for workshop deliverables and to discuss next steps

    Deliverables
    1. Maturity Assessment
    2. Risk Assessment
    1. Change Manager Job Description
    2. Change Management Process Library
    1. Request for Change (RFC) Form Template
    2. Pre-Implementation Checklist
    3. Post-Implementation Checklist
    1. Metrics Tool
    2. Communications Plan
    3. Project Roadmap
    1. Change Management Standard Operating Procedure (SOP)
    2. Workshop Summary Deck

    Phase 1

    Define Change Management

    Define Change Management

    1.1 Assess Maturity

    1.2 Categorize Changes and Build Your Risk Assessment

    Establish Roles and Workflows

    2.1 Determine Roles and Responsibilities

    2.2 Build Core Workflows

    Define the RFC and Post-Implementation Activities

    3.1 Design the RFC

    3.2 Establish Post-Implementation Activities

    Measure, Manage, and Maintain

    4.1 Identify Metrics and Build the Change Calendar

    4.2 Implement the Project

    This phase will guide you through the following steps:

    • Assess Maturity
    • Categorize Changes and Build Your Risk Assessment

    This phase involves the following participants:

    • CIO
    • IT Managers
    • Change Manager
    • Members of the Change Advisory Board

    Step 1.1

    Assess Maturity

    Activities

    1.1.1 Outline the Organization’s Strengths and Challenges

    1.1.2 Complete a Maturity Assessment

    This step involves the following participants:

    • CIO
    • IT Managers
    • Change Manager
    • Members of the Change Advisory Board

    Outcomes of this step

    • An understanding of maturity change management processes and frameworks
    • Identification of existing change management challenges and potential causes
    • A framework for assessing change management maturity and an assessment of your existing change management processes

    Define Change Management

    Step 1.1: Assess Maturity → Step 1.2: Categorize Changes and Build Your Risk Assessment

    Change management is often confused with release management, but they are distinct processes

    Change

    • Change management looks at software changes as well as hardware, database, integration, and network changes, with the focus on stability of the entire IT ecosystem for business continuity.
    • Change management provides a holistic view of the IT environment, including dependencies, to ensure nothing is negatively affected by changes.
    • Change documentation is more focused on process, ensuring dependencies are mapped, rollout plans exist, and the business is not at risk.

    Release

    • Release and deployment are the detailed plans that bundle patches, upgrades, and new features into deployment packages, with the intent to change them flawlessly into a production environment.
    • Release management is one of many actions performed under change management’s governance.
    • Release documentation includes technical specifications such as change schedule, package details, change checklist, configuration details, test plan, and rollout and rollback plans.

    Info-Tech Insight

    Ensure the Release Manager is present as part of your CAB. They can explain any change content or dependencies, communicate business approval, and advise the service desk of any defects.

    Integrate change management with other IT processes

    As seen in the context diagram, change management interacts closely with many other IT processes including release management and configuration management (seen below). Ensure you delineate when these interactions occur (e.g. RFC updates and CMDB queries) and which process owns each task.

    The image is a chart mapping the interactions between Change Management and Configuration Management (CMDB).

    Avoid the challenges of poor change management

    1. Deployments
      • Too frequent: The need for frequent deployments results in reduced availability of critical business applications.
      • Failed deployments or rework is required: Deployments are not successful and have to be backed out of and then reworked to resolve issues with the installation.
      • High manual effort: A lack of automation results in high resource costs for deployments. Human error is likely, which adds to the risk of a failed deployment.
    2. Incidents
      • Too many unauthorized changes: If the process is perceived as cumbersome and ineffective, people will bypass it or abuse the emergency designation to get their changes deployed faster.
      • Changes cause incidents: When new releases are deployed, they create problems with related systems or applications.
    3. End Users
      • Low user satisfaction: Poor communication and training result in surprised and unhappy users and support staff.

    “With no controls in place, IT gets the blame for embarrassing outages. Too much control, and IT is seen as a roadblock to innovation.” – Anonymous, VP IT of a federal credit union

    1.1.1 Outline the Organization’s Strengths and Challenges

    Input

    • Current change documentation (workflows, SOP, change policy, etc.)
    • Organizational chart(s)

    Output

    • List of strengths and challenges for change management

    Materials

    Participants

    • CIO
    • IT Managers
    • Change Manager
    • Members of the Change Advisory Board
    1. As group, discuss and outline the change management challenges facing the organization. These may be challenges caused by poor change management processes or by a lack of process.
    2. Use the pain points found on the previous slide to help guide the discussion.
    3. As a group, also outline the strengths of change management and the strengths of the current organization. Use these strengths as a guide to know what practices to continue and what strengths you can leverage to improve the change management process.
    4. Record the activity results in the Project Summary Template.

    Download the Optimize IT Change Management Improvement Initiative: Project Summary Template

    Assess current change management maturity to create a plan for improvement

     ChaosReactiveControlled

    Proactive

    Optimized
    Change Requests No defined processes for submitting changes Low process adherence and no RFC form RFC form is centralized and a point of contact for changes exists RFCs are reviewed for scope and completion RFCs trend analysis and proactive change exists
    Change Review Little to no change risk assessment Risk assessment exists for each RFC RFC form is centralized and a point of contact for changes exists Change calendar exists and is maintained System and component dependencies exist (CMDB)
    Change Approval No formal approval process exists Approval process exists but is not widely followed Unauthorized changes are minimal or nonexistent Change advisory board (CAB) is established and formalized Trend analysis exists increasing pre-approved changes
    Post-Deployment No post-deployment change review exists Process exists but is not widely followed Reduction of change-related incidents Stakeholder satisfaction is gathered and reviewed Lessons learned are propagated and actioned
    Process Governance Roles & responsibilities are ad hoc Roles, policies & procedures are defined & documented Roles, policies & procedures are defined & documented KPIs are tracked, reported on, and reviewed KPIs are proactively managed for improvement

    Info-Tech Insight

    Reaching an optimized level is not feasible for every organization. You may be able to run a very good change management process at the Proactive or even Controlled stage. Pay special attention to keeping your goals attainable.

    1.1.2 Complete a Maturity Assessment

    Input

    • Current change documentation (workflows, SOP, change policy, etc.)

    Output

    • Assessment of current maturity level and goals to improve change management

    Materials

    Participants

    • Change Manager
    • Service Desk Manager
    • Operations (optional)
    1. Use Info-Tech’s Change Management Maturity Assessment Tool to assess the maturity and completeness of your change process.
    2. Significant gaps revealed in this assessment should be the focal points of your discussion when investigating root causes and brainstorming remediation activities:
      1. For each activity of each process area of change management, determine the degree of completeness of your current process.
      2. Review your maturity assessment results and discuss as a group potential reasons why you arrived at your maturity level. Identify areas where you should focus your initial attention for improvement.
      3. Regularly review the maturity of your change management practices by completing this maturity assessment tool periodically to identify other areas to optimize.

    Download the Change Management Maturity Assessment Tool

    Case Study

    Even Google isn’t immune to change-related outages. Plan ahead and communicate to help avoid change-related incidents

    Industry: Technology

    Source: The Register

    As part of a routine maintenance procedure, Google engineers moved App Engine applications between data centers in the Central US to balance out traffic.

    Unfortunately, at the same time that applications were being rerouted, a software update was in progress on the traffic routers, which triggered a restart. This temporarily diminished router capacity, knocking out a sizeable portion of Google Cloud.

    The server drain resulted in a huge spike in startup requests, and the routers simply couldn’t handle the traffic.

    As a result, 21% of Google App Engine applications hosted in the Central US experienced error rates in excess of 10%, while an additional 16% of applications experienced latency, albeit at a lower rate.

    Solution

    Thankfully, engineers were actively monitoring the implementation of the change and were able to spring into action to halt the problem.

    The change was rolled back after 11 minutes, but the configuration error still needed to be fixed. After about two hours, the change failure was resolved and the Google Cloud was fully functional.

    One takeaway for the engineering team was to closely monitor how changes are scheduled. Ultimately, this was the result of miscommunication and a lack of transparency between change teams.

    Step 1.2

    Categorize Changes and Build Your Risk Assessment

    Activities

    1.2.1 Define What Constitutes a Change

    1.2.2 Build a Change Categorization Scheme

    1.2.3 Build a Classification Scheme to Assess Impact

    1.2.4 Build a Classification Scheme to Define Likelihood

    1.2.5 Evaluate and Adjust Your Risk Assessment Scheme

    Define Change Management

    Step 1.1: Assess Maturity → Step 1.2: Categorize Changes and Build Your Risk Assessment

    This step involves the following participants:

    • Infrastructure/Applications Manager
    • Change Manager
    • Members of the Change Advisory Board

    Outcomes of this step

    • A clear definition of what constitutes a change in your organization
    • A defined categorization scheme to classify types of changes
    • A risk assessment matrix and tool for evaluating and prioritizing change requests according to impact and likelihood of risk

    Change must be managed to mitigate risk to the infrastructure

    Change management is the gatekeeper protecting your live environment.

    Successfully managed changes will optimize risk exposure, severity of impact, and disruption. This will result in the bottom-line business benefits of removal of risk, early realization of benefits, and savings of money and time.

    • IT change is constant; change requests will be made both proactively and reactively to upgrade systems, acquire new functionality, and to prevent or resolve incidents.
    • Every change to the infrastructure must pass through the change management process before being deployed to ensure that it has been properly assessed and tested, and to check that a backout /rollback plan is in place.
    • It will be less expensive to invest in a rigorous change management process than to resolve incidents, service disruptions, and outages caused by the deployment of a bad change.
    • Change management is what gives you control and visibility regarding what is introduced to the live environment, preventing incidents that threaten business continuity.

    80%

    In organizations without formal change management processes, about 80% (The Visible Ops Handbook) of IT service outage problems are caused by updates and changes to systems, applications, and infrastructure. It’s crucial to track and systematically manage change to fully understand and predict the risks and potential impact of the change.

    Attributes of a change

    Differentiate changes from other IT requests

    Is this in the production environment of a business process?

    The core business of the enterprise or supporting functions may be affected.

    Does the task affect an enterprise managed system?

    If it’s for a local application, it’s a service request

    How many users are impacted?

    It should usually impact more than a single user (in most cases).

    Is there a configuration, or code, or workflow, or UI/UX change?

    Any impact on a business process is a change; adding a user or a recipient to a report or mailing list is not a change.

    Does the underlying service currently exist?

    If it’s a new service, then it’s better described as a project.

    Is this done/requested by IT?

    It needs to be within the scope of IT for the change management process to apply.

    Will this take longer than one week?

    As a general rule, if it takes longer than 40 hours of work to complete, it’s likely a project.

    Defining what constitutes a change

    Every change request will initiate the change management process; don’t waste time reviewing requests that are out of scope.

    ChangeService Request (User)Operational Task (Backend)
    • Fixing defects in code
    • Changing configuration of an enterprise system
    • Adding new software or hardware components
    • Switching an application to another VM
    • Standardized request
    • New PC
    • Permissions request
    • Change password
    • Add user
    • Purchases
    • Change the backup tape
    • Delete temporary files
    • Maintain database (one that is well defined, repeatable, and predictable)
    • Run utilities to repair a database

    Do not treat every IT request as a change!

    • Many organizations make the mistake of calling a standard service request or operational task a “change.”
    • Every change request will initiate the change management process; don’t waste time reviewing requests that are out of scope.
    • While the overuse of RFCs for out-of-scope requests is better than a lack of process, this will slow the process and delay the approval of more critical changes.
    • Requiring an RFC for something that should be considered day-to-day work will also discourage people from adhering to the process, because the RFC will be seen as meaningless paperwork.

     

    1.2.1 Define What Constitutes a Change

    Input

    • List of examples of each category of the chart

    Output

    • Definitions for each category to be used at change intake

    Materials

    • Whiteboard/flip charts (or shared screen if working remotely)
    • Service catalog (if applicable)
    • Sticky notes
    • Markers/pens
    • Change Management SOP

    Participants

    • Infrastructure Manager
    • Change Manager
    • Members of the Change Advisory Board
    1. As a group, brainstorm examples of changes, projects, service requests (user), operational tasks (backend), and releases. You may add additional categories as needed (e.g. incidents).
    2. Have each participant write the examples on sticky notes and populate the following chart on the whiteboard/flip chart.
    3. Use the examples to draw lines and define what defines each category.
      • What makes a change distinct from a project?
      • What makes a change distinct from a service request?
      • What makes a change distinct from an operational task?
      • When do the category workflows cross over with other categories? (For example, when does a project interact with change management?)
    4. Record the definitions of requests and results in section 2.3 of the Change Management Standard Operating Procedure (SOP).
    ChangeProjectService Request (User)Operational Task (Backend)Release
    Changing Configuration ERP upgrade Add new user Delete temp files Software release

    Download the Change Management Standard Operating Procedure (SOP).

    Each RFC should define resources needed to effect the change

    In addition to assigning a category to each RFC based on risk assessment, each RFC should also be assigned a priority based on the impact of the change on the IT organization, in terms of the resources needed to effect the change.

    Categories include

    Normal

    Emergency

    Pre-Approved

    The majority of changes will be pre-approved or normal changes. Definitions of each category are provided on the next slide.

    Info-Tech uses the term pre-approved rather than the ITIL terminology of standard to more accurately define the type of change represented by this category.

    A potential fourth change category of expedited may be employed if you are having issues with process adherence or if you experience changes driven from outside change management’s control (e.g. from the CIO, director, judiciary, etc.) See Appendix I for more details.

    Info-Tech Best Practice

    Do not rush to designate changes as pre-approved. You may have a good idea of which changes may be considered pre-approved, but make sure they are in fact low-risk and well-documented before moving them over from the normal category.

    The category of the change determines the process it follows

     Pre-ApprovedNormalEmergency
    Definition
    • Tasks are well-known, documented, and proven
    • Budgetary approval is preordained or within control of change requester
    • Risk is low and understood
    • There’s a low probability of failure
    • All changes that are not pre-approved or emergency will be classified as normal
    • Further categorized by priority/risk
    • The change is being requested to resolve a current or imminent critical/severity-1 incident that threatens business continuity
    • Associated with a critical incident or problem ticket
    Trigger
    • The same change is built and changed repeatedly using the same install procedures and resulting in the same low-risk outcome
    • Upgrade or new functionality that will capture a business benefit
    • A fix to a current problem
    • A current or imminent critical incident that will impact business continuity
    • Urgency to implement the change must be established, as well as lack of any alternative or workaround
    Workflow
    • Pre-established
    • Repeatable with same sequence of actions, with minimal judgment or decision points
    • Dependent on the change
    • Different workflows depending on prioritization
    • Dependent on the change
    Approval
    • Change Manager (does not need to be reviewed by CAB)
    • CAB
    • Approval from the Emergency Change Advisory Board (E-CAB) is sufficient to proceed with the change
    • A retroactive RFC must be created and approved by the CAB

    Pay close attention to defining your pre-approved changes. They are going to be critical for running a smooth change management practice in a DevOps Environment

    1.2.2 Build a Change Categorization Scheme

    Input

    • List of examples of each change category

    Output

    • Definitions for each change category

    Materials

    • Whiteboard/flip charts (or shared screen if working remotely)
    • Service catalog (if applicable)
    • Sticky notes
    • Markers
    • Change Management SOP

    Participants

    • Infrastructure Manager
    • Change Manager
    • Members of the Change Advisory Board
    1. Discuss the change categories on the previous slide and modify the types of descriptions to suit your organization.
    2. Once the change categories or types are defined, identify several examples of change requests that would fall under each category.
    3. Types of normal changes will be further defined in the next activity and can be left blank for now.
    4. Examples are provided below. Capture your definitions in section 4 of your Change Management SOP.
    Pre-Approved (AKA Standard)NormalEmergency
    • Microsoft patch management/deployment
    • Windows update
    • Minor form changes
    • Service pack updates on non-critical systems
    • Advance label status on orders
    • Change log retention period/storage
    • Change backup frequency

    Major

    • Active directory server upgrade
    • New ERP

    Medium

    • Network upgrade
    • High availability implementation

    Minor

    • Ticket system go-live
    • UPS replacement
    • Cognos update
    • Any change other than a pre-approved change
    • Needed to resolve a major outage in a Tier 1 system

    Assess the risk for each normal change based on impact (severity) and likelihood (probability)

    Create a change assessment risk matrix to standardize risk assessment for new changes. Formalizing this assessment should be one of the first priorities of change management.

    The following slides guide you through the steps of formalizing a risk assessment according to impact and likelihood:

    1. Define a risk matrix: Risk matrices can either be a 3x3 matrix (Minor, Medium, or High Risk as shown on the next slide) or a 4x4 matrix (Minor, Medium, High, or Critical Risk).
    2. Build an impact assessment: Enable consistent measurement of impact for each change by incorporating a standardized questionnaire for each RFC.
    3. Build a likelihood assessment: Enable the consistent measurement of impact for each change by incorporating a standardized questionnaire for each RFC.
    4. Test drive your risk assessment and make necessary adjustments: Measure your newly formed risk assessment questionnaires against historical changes to test its accuracy.

    Consider risk

    1. Risk should be the primary consideration in classifying a normal change as Low, Medium, High. The extent of governance required, as well as minimum timeline to implement the change, will follow from the risk assessment.
    2. The business benefit often matches the impact level of the risk – a change that will provide a significant benefit to a large number of users may likely carry an equally major downside if deviations occur.

    Info-Tech Insight

    All changes entail an additional level of risk. Risk is a function of impact and likelihood. Risk may be reduced, accepted, or neutralized through following best practices around training, testing, backout planning, redundancy, timing and sequencing of changes, etc.

    Create a risk matrix to assign a risk rating to each RFC

    Every normal RFC should be assigned a risk rating.

    How is risk rating determined?

    • Priority should be based on the business consequences of implementing or denying the change.
    • Risk rating is assigned using the impact of the risk and likelihood/probability that the event may occur.

    Who determines priority?

    • Priority should be decided with the change requester and with the CAB, if necessary.
    • Don’t let the change requester decide priority alone, as they will usually assign it a higher priority than is justified. Use a repeatable, standardized framework to assess each request.

    How is risk rating used?

    • Risk rating is used to determine which changes should be discussed and assessed first.
    • Time frames and escalation processes should be defined for each risk level.

    RFCs need to clearly identify the risk level of the proposed change. This can be done through statement of impact and likelihood (low/medium/high) or through pertinent questions linked with business rules to assess the risk.

    Risk always has a negative impact, but the size of the impact can vary considerably in terms of cost, number of people or sites affected, and severity of the impact. Impact questions tend to be more objective and quantifiable than likelihood questions.

    Risk Matrix

    Risk Matrix. Impact vs. Likelihood. Low impact, Low Likelihood and Medium Impact, Medium Likelihood are minor risks. High Likelihood, Low Impact; Medium Likelihood, Medium Impact; and Low Likelihood, High Impact are Medium Risk. High Impact, High Likelihood; High Impact, Medium Likelihood; and Medium Impact, High Likelihood are Major risk.

    1.2.3 Build a Classification Scheme to Assess Impact

    Input

    • Current risk assessment (if available)

    Output

    • Tailored impact assessment

    Materials

    Participants

    • CIO
    • Infrastructure Manager
    • Change Manager
    • Members of the Change Advisory Board
    1. Define a set of questions to measure risk impact.
    2. For each question, assign a weight that should be placed on that factor.
    3. Define criteria for each question that would categorize the risk as high, medium, or low.
    4. Capture your results in section 4.3.1 of your Change Management SOP.
    Impact
    Weight Question High Medium Low
    15% # of people affected 36+ 11-35 <10
    20% # of sites affected 4+ 2-3 1
    15% Duration of recovery (minutes of business time) 180+ 30-18 <3
    20% Systems affected Mission critical Important Informational
    30% External customer impact Loss of customer Service interruption None

    1.2.4 Build a Classification Scheme to Define Likelihood

    Input

    • Current risk assessment (if available)

    Output

    • Tailored likelihood assessment

    Materials

    Participants

    • CIO
    • Infrastructure Manager
    • Change Manager
    • Members of the Change Advisory Board
    1. Define a set of questions to measure risk likelihood.
    2. For each question, assign a weight that should be placed on that factor.
    3. Define criteria for each question that would categorize the risk as high, medium, or low.
    4. Capture your results in section 4.3.2 of your Change Management SOP.
    LIKELIHOOD
    Weight Question High Medium Low
    25% Has this change been tested? No   Yes
    10% Have all the relevant groups (companies, departments, executives) vetted the change? No Partial Yes
    5% Has this change been documented? No   Yes
    15% How long is the change window? When can we implement? Specified day/time Partial Per IT choice
    20% Do we have trained and experienced staff available to implement this change? If only external consultants are available, the rating will be “medium” at best. No   Yes
    25% Has an implementation plan been developed? No   Yes

    1.2.5 Evaluate and Adjust Your Risk Assessment Scheme

    Input

    • Impact and likelihood assessments from previous two activities

    Output

    • Vetted risk assessment

    Materials

    Participants

    • CIO
    • Infrastructure Manager
    • Change Manager
    • Members of the Change Advisory Board
    1. Draw your risk matrix on a whiteboard or flip chart.
    2. As a group, identify up to 10 examples of requests for changes that would apply within your organization. Depending on the number of people participating, each person could identify one or two changes and write them on sticky notes.
    3. Take turns bringing your sticky notes up to the risk matrix and placing each where it belongs, according to the assessment criteria you defined.
    4. After each participant has taken a turn, discuss each change as a group and adjust the placement of any changes, if needed. Update the risk assessment weightings or questions, if needed.

    Download the Change Management Rick Assessment Tool.

    #

    Change Example

    Impact

    Likelihood

    Risk

    1

    ERP change

    High

    Medium

    Major

    2

    Ticket system go-live

    Medium

    Low

    Minor

    3

    UPS replacement

    Medium

    Low

    Minor

    4

    Network upgrade

    Medium

    Medium

    Medium

    5

    AD upgrade

    Medium

    Low

    Minor

    6

    High availability implementation

    Low

    Medium

    Minor

    7

    Key-card implementation

    Low

    High

    Medium

    8

    Anti-virus update

    Low

    Low

    Minor

    9

    Website

    Low

    Medium

    Minor

     

    Case Study

    A CMDB is not a prerequisite of change management. Don’t let the absence of a configuration management database (CMDB) prevent you from implementing change management.

    Industry: Manufacturing

    Source: Anonymous Info-Tech member

    Challenge

    The company was planning to implement a CMDB; however, full implementation was still one year away and subject to budget constraints.

    Without a CMDB, it would be difficult to understand the interdependencies between systems and therefore be able to provide notifications to potentially affected user groups prior to implementing technical changes.

    This could have derailed the change management project.

    Solution

    An Excel template was set up as a stopgap measure until the full implementation of the CMDB. The template included all identified dependencies between systems, along with a “dependency tier” for each IT service.

    Tier 1: The dependent system would not operate if the upstream system change resulted in an outage.

    Tier 2: The dependent system would suffer severe degradation of performance and/or features.

    Tier 3: The dependent system would see minor performance degradation or minor feature unavailability.

    Results

    As a stopgap measure, the solution worked well. When changes ran the risk of degrading downstream dependent systems, the impacted business system owner’s authorization was sought and end users were informed in advance.

    The primary takeaway was that a system to manage configuration linkages and system dependencies was key.

    While a CMDB is ideal for this use case, IT organizations shouldn’t let the lack of such a system stop progress on change management.

    Case Study (part 1 of 4)

    Intel used a maturity assessment to kick-start its new change management program.

    Industry: Technology

    Source: Daniel Grove, Intel

    Challenge

    Founded in 1968, the world’s largest microchip and semiconductor company employs over 100,000 people. Intel manufactures processors for major players in the PC market including Apple, Lenovo, HP, and Dell.

    Intel IT supports over 65,000 servers, 3.2 petabytes of data, over 70,000 PCs, and 2.6 million emails per day.

    Intel’s change management program is responsible for over 4,000 changes each week.

    Solution

    Due to the sheer volume of change management activities present at Intel, over 35% of unscheduled outages were the result of changes.

    Ineffective change management was identified as the top contributor of incidents with unscheduled downtime.

    One of the major issues highlighted was a lack of process ownership. The change management process at Intel was very fragmented, and that needed to change.

    Results

    Daniel Grove, Senior Release & Change Manager at Intel, identified that clarifying tasks for the Change Manager and the CAB would improve process efficiency by reducing decision lag time. Roles and responsibilities were reworked and clarified.

    Intel conducted a maturity assessment of the overall change management process to identify key areas for improvement.

    Phase 2

    Establish Roles and Workflows

    For running change management in DevOps environment, see Appendix II.

    Define Change Management

    1.1 Assess Maturity

    1.2 Categorize Changes and Build Your Risk Assessment

    Establish Roles and Workflows

    2.1 Determine Roles and Responsibilities

    2.2 Build Core Workflows

    Define RFC and Post-Implementation Activities

    3.1 Design the RFC

    3.2 Establish Post-Implementation Activities

    Measure, Manage, and Maintain

    4.1 Identify Metrics and Build the Change Calendar

    4.2 Implement the Project

    This phase will guide you through the following steps:

    • Determine Roles and Responsibilities
    • Build Core Workflows

    This phase involves the following participants:

    • CIO
    • IT Managers
    • Change Manager
    • Members of the Change Advisory Board

    Step 2.1

    Determine Roles and Responsibilities

    Activities

    2.1.1 Capture Roles and Responsibilities Using a RACI Chart

    2.1.2 Determine Your Change Manager’s Responsibilities

    2.1.3 Define the Authority and Responsibilities of Your CAB

    2.1.4 Determine an E-CAB Protocol for Your Organization

    Establish Roles and Workflows

    Step 2.1: Determine Roles and Responsibilities → Step 2.2: Build Core Workflows

    This step involves the following participants:

    • CIO
    • IT Managers
    • Change Manager
    • Members of the Change Advisory Board

    Outcomes of this step

    • Clearly defined responsibilities to form the job description for a Change Manager
    • Clearly defined roles and responsibilities for the change management team, including the business system owner, technical SME, and CAB members
    • Defined responsibilities and authority of the CAB
    • Protocol for an emergency CAB (E-CAB) meeting

    Identify roles and responsibilities for your change management team

    Business System Owner

    • Provides downtime window(s)
    • Advises on need for change (prior to creation of RFC)
    • Validates change (through UAT or other validation as necessary)
    • Provides approval for expedited changes (needs to be at executive level)

    Technical Subject Matter Expert (SME)

    • Advises on proposed changes prior to RFC submission
    • Reviews draft RFC for technical soundness
    • Assesses backout/rollback plan
    • Checks if knowledgebase has been consulted for prior lessons learned
    • Participates in the PIR, if necessary
    • Ensures that the service desk is trained on the change

    CAB

    • Approves/rejects RFCs for normal changes
    • Reviews lessons learned from PIRs
    • Decides on the scope of change management
    • Reviews metrics and decides on remedial actions
    • Considers changes to be added to list of pre-approved changes
    • Communicates to organization about upcoming changes

    Change Manager

    • Reviews RFCs for completeness
    • Ensures RFCs brought to the CAB have a high chance of approval
    • Chairs CAB meetings, including scheduling, agenda preparation, reporting, and follow-ups
    • Manages post-implementation reviews and reporting
    • Organizes internal communications (within IT)

    2.1.1 Capture Roles and Responsibilities Using a RACI Chart

    Input

    • Current SOP

    Output

    • Documented roles and responsibilities in change management in a RACI chart

    Materials

    Participants

    • CIO
    • IT Managers
    • Change Manager
    • Members of the Change Advisory Board
    1. As a group, work through developing a RACI chart to determine the roles and responsibilities of individuals involved in the change management practice based on the following criteria:
      • Responsible (performs the work)
      • Accountable (ensures the work is done)
      • Consulted (two-way communication)
      • Informed (one-way communication)
    2. Record your results in slide 14 of the Project Summary Template and section 3.1 of your Change Management SOP.
    Change Management TasksOriginatorSystem OwnerChange ManagerCAB MemberTechnical SMEService DeskCIO/ VP ITE-CAB Member
    Review the RFC C C A C R C R  
    Validate changes C C A C R C R  
    Assess test plan A C R R C   I  
    Approve the RFC I C A R C   I  
    Create communications plan R I A     I I  
    Deploy communications plan I I A I   R    
    Review metrics   C A R   C I  
    Perform a post implementation review   C R A     I  
    Review lessons learned from PIR activities     R A   C    

    Designate a Change Manager to own the process, change templates, and tools

    The Change Manager will be the point of contact for all process questions related to change management.

    • The Change Manager needs the authority to reject change requests, regardless of the seniority of the requester.
    • The Change Manager needs the authority to enforce compliance to a standard process.
    • The Change Manager needs enough cross-functional subject-matter expertise to accurately evaluate the impact of change from both an IT and business perspective.

    Info-Tech Best Practice

    Some organizations will not be able to assign a dedicated Change Manager, but they must still task an individual with change review authority and with ownership of the risk assessment and other key parts of the process.

    Responsibilities

    1. The Change Manager is your first stop for change approval. Both the change management and release and deployment management processes rely on the Change Manager to function.
    2. Every single change that is applied to the live environment, from a single patch to a major change, must originate with a request for change (RFC), which is then approved by the Change Manager to proceed to the CAB for full approval.
    3. Change templates and tools, such as the change calendar, list of preapproved changes, and risk assessment template are controlled by the Change Manager.
    4. The Change Manager also needs to have ownership over gathering metrics and reports surrounding deployed changes. A skilled Change Manager needs to have an aptitude for applying metrics for continual improvement activities.

    2.1.2 Document Your Change Manager’s Responsibilities

    Input

    • Current Change Manager job description (if available)

    Output

    • Change Manager job description and list of responsibilities

    Materials

    • Whiteboard/flip charts (or shared screen if working remotely)
    • Markers/pens
    • Info-Tech’s Change Manager Job Description
    • Change Management SOP

    Participants

    • CIO
    • IT Managers
    • Change Manager
    • Members of the Change Advisory Board

    1.Using the previous slide, Info-Tech’s Change Manager Job Description, and the examples below, brainstorm responsibilities for the Change Manager.

    2.Record the responsibilities in Section 3.2 of your Change Management SOP.

    Example:

    Change Manager: James Corey

    Responsibilities

    1. Own the process, tools, and templates.
    2. Control the Change Management SOP.
    3. Provide standard RFC forms.
    4. Distribute RFCs for CAB review.
    5. Receive all initial RFCs and check them for completion.
    6. Approve initial RFCs.
    7. Approve pre-approved changes.
    8. Approve the conversion of normal changes to pre-approved changes.
    9. Assemble the Emergency CAB (E-CAB) when emergency change requests are received.
    10. Approve submission of RFCs for CAB review.
    11. Chair the CAB:
      • Set the CAB agenda and distribute it at least 24 hours before the meeting.
      • Ensure the agenda is adhered to.
      • Make the final approval/prioritization decision regarding a change if the CAB is deadlocked and cannot come to an agreement.
      • Distribute CAB meeting minutes to all members and relevant stakeholders.

    Download the Change Manager Job Description

    Create a Change Advisory Board (CAB) to provide process governance

    The primary functions of the CAB are to:

    1. Protect the live environment from poorly assessed, tested, and implemented changes.
      • CAB approval is required for all normal and emergency changes.
      • If a change results in an incident or outage, the CAB is effectively responsible; it’s the responsibility of the CAB to assess and accept the potential impact of every change.
    2. Prioritize changes in a way that fairly reflects change impact and urgency.
      • Change requests will originate from multiple stakeholders, some of whom have competing interests.
      • It’s up to the CAB to prioritize these requests effectively so that business need is balanced with any potential risk to the infrastructure.
      • The CAB should seek to reduce the number of emergency/expedited changes.
    3. Schedule deployments in a way that minimizes conflict and disruption.
      • The CAB uses a change calendar populated with project work, upcoming organizational initiatives, and change freeze periods. They will schedule changes around these blocks to avoid disrupting user productivity.
      • The CAB should work closely with the release and deployment management teams to coordinate change/release scheduling.

    See what responsibilities in the CAB’s process are already performed by the DevOps lifecycle (e.g. authorization, deconfliction etc.). Do not duplicate efforts.

    Use diverse representation from the business to form an effective CAB

    The CAB needs insight into all areas of the business to avoid approving a high-risk change.

    Based on the core responsibilities you have defined, the CAB needs to be composed of a diverse set of individuals who provide quality:

    • Change need assessments – identifying the value and purpose of a proposed change.
    • Change risk assessments – confirmation of the technical impact and likelihood assessments that lead to a risk score, based on the inputs in RFC.
    • Change scheduling – offer a variety of perspectives and responsibilities and will be able to identify potential scheduling conflicts.
     CAB RepresentationValue Added
    Business Members
    • CIO
    • Business Relationship Manager
    • Service Level Manager
    • Business Analyst
    • Identify change blackout periods, change impact, and business urgency.
    • Assess impact on fiduciary, legal, and/or audit requirements.
    • Determine acceptable business risk.
    IT Operations Members
    • Managers representing all IT functions
    • IT Directors
    • Subject Matter Experts (SMEs)
    • Identify dependencies and downstream impacts.
    • Identify possible conflicts with pre-existing OLAs and SLAs.
    CAB Attendees
    • Specific SMEs, tech specialists, and business and vendor reps relevant to a particular change
    • Only attend meetings when invited by the Change Manager
    • Provide detailed information and expertise related to their particular subject areas.
    • Speak to requirements, change impact, and cost.

    Info-Tech Best Practice

    Form a core CAB (members attend every week) and an optional CAB (members who attend only when a change impacts them or when they can provide value in discussions about a change). This way, members can have their voice heard without spending every week in a meeting where they do not contribute.

    2.1.3 Define the Authority and Responsibilities of Your CAB

    Input

    • Current SOP or CAB charter (if available)

    Output

    • Documented list of CAB authorities and responsibilities

    Materials

    Participants

    • CIO
    • IT Managers
    • Change Manager
    • Members of the Change Advisory Board

    1.Using the previous slide and the examples below, list the authorities and responsibilities of your CAB.

    2.Record the responsibilities in section 3.3.2 of your Change Management SOP and the Project Summary Template.

    Example:

    CAP AuthorityCAP Responsibilities
    • Final authority over the deployment of all normal and emergency changes.
    • Authority to absorb the risk of a change.
    • Authority to set the change calendar:
      • Maintenance windows.
      • Change freeze periods.
      • Project work.
      • Authority to delay changes.
    • Evaluate all normal and emergency changes.
    • Verify all normal change test, backout, and implementation plans.
    • Verify all normal change test results.
    • Approve all normal and emergency changes.
    • Prioritize all normal changes.
    • Schedule all normal and emergency changes.
    • Review failed change deployments.

    Establish an emergency CAB (E-CAB) protocol

    • When an emergency change request is received, you will not be able to wait until the regularly scheduled CAB meeting.
    • As a group, decide who will sit on the E-CAB and what their protocol will be when assessing and approving emergency changes.

    Change owner conferences with E-CAB (best efforts to reach them) through email or messaging.

    E-CAB members and business system owners are provided with change details. No decision is made without feedback from at least one E-CAB member.

    If business continuity is being affected, the Change Manager has authority to approve change.

    Full documentation of the change (a retroactive RFC) is done after the change and is then reviewed by the CAB.

    Info-Tech Best Practice

    Members of the E-CAB should be a subset of the CAB who are typically quick to respond to their messages, even at odd hours of the night.

    2.1.4 Determine an E-CAB Protocol for Your Organization

    Input

    • Current SOP or CAB charter (if available)

    Output

    • E-CAB protocol

    Materials

    Participants

    • CIO
    • IT Managers
    • Change Manager
    • Members of the Change Advisory Board
    1. Gather the members of the E-CAB and other necessary representatives from the change management team.
    2. Determine the order of operations for the E-CAB in the event that an emergency change is needed.
    3. Consult the example emergency protocol below. Determine what roles and responsibilities are involved at each stage of the emergency change’s implementation.
    4. Document the E-CAB protocol in section 3.4 of your Change Management SOP.

    Example

    Assemble E-CAB

    Assess Change

    Test (if Applicable)

    Deploy Change

    Create Retroactive RFC

    Review With CAB

    Step 2.2

    Build Core Workflows

    Activities

    2.2.1 Build a CMDB-lite as a Reference for Requested Changes

    2.2.2 Create a Normal Change Process

    2.2.3 Create a Pre-Approved Change Process

    2.2.4 Create an Emergency Change Process

    Establish Roles and Workflows

    Step 2.1: Determine Roles and Responsibilities → Step 2.2: Build Core Workflows

    This step involves the following participants:

    • CIO
    • IT Managers
    • Change Manager
    • Members of the Change Advisory Board

    Outcomes of this step

    • Emergency change workflow
    • Normal process workflow
    • Pre-approved change workflow

    Establishing Workflows: Change Management Lifecycle

    Improve

    • A post-implementation review assesses the value of the actual change measured against the proposed change in terms of benefits, costs, and impact.
    • Results recorded in the change log.
    • Accountability: Change Manager Change Implementer

    Request

    • A change request (RFC) can be submitted via paper form, phone, email, or web portal.
    • Accountability: Change requester/Initiator

    Assess

    • The request is screened to ensure it meets an agreed-upon set of business criteria.
    • Changes are assessed on:
      • Impact of change
      • Risks or interdependencies
      • Resourcing and costs
    • Accountability: Change Manager

    Plan

    • Tasks are assigned, planned, and executed.
    • Change schedule is consulted and necessary resources are identified.
    • Accountability: Change Manager

    Approve

    • Approved requests are sent to the most efficient channel based on risk, urgency, and complexity.
    • Change is sent to CAB members for final review and approval
    • Accountability: Change Manager
      • Change Advisory Board

    Implement

    • Approved changes are deployed.
    • A rollback plan is created to mitigate risk.
    • Accountability: Change Manager Change Implementer

    Establishing workflows: employ a SIPOC model for process definition

    A good SIPOC (supplier, input, process, output, customer) model helps establish the boundaries of each process step and provides a concise definition of the expected outcomes and required inputs. It’s a useful and recommended next step for every workflow diagram.

    For change management, employ a SIPOC model to outline your CAB process:

    Supplier

    • Who or what organization provides the inputs to the process? The supplier can be internal or external.

    Input

    • What goes into the process step? This can be a document, data, information, or a decision.

    Process

    • Activities that occur in the process step that’s being analyzed.

    Output

    • What does the process step produce? This can be a document, data, information, or a decision.

    Customer

    • Who or what organization(s) takes the output of the process? The customer can be internal or external.

    Optional Fields

    Metrics

    • Top-level indicators that usually relate to the input and output, e.g. turnaround time, risk matrix completeness.

    Controls

    • Checkpoints to ensure process step quality.

    Dependencies

    • Other process steps that require the output.

    RACI

    • Those who are Responsible, Accountable, Consulted, or Informed (RACI) about the input, output, and/or process.

    Establish change workflows: assess requested changes to identify impact and dependencies

    An effective change assessment workflow is a holistic process that leaves no stone unturned in an effort to mitigate risk before any change reaches the approval stage. The four crucial areas of risk in a change workflow are:

    Dependencies

    Identify all components of the change.

    Ask how changes will affect:

    • Services on the same infrastructure?
    • Applications?
    • Infrastructure/app architecture?
    • Security?
    • Ability to support critical systems?

    Business Impact

    Frame the change from a business point of view to identify potential disruptions to business activities.

    Your assessment should cover:

    • Business processes
    • User productivity
    • Customer service
    • BCPs

    SLA Impact

    Each new change can impact the level of service available.

    Examine the impact on:

    • Availability of critical systems
    • Infrastructure and app performance
    • Infrastructure and app capacity
    • Existing disaster recovery plans and procedures

    Required Resources

    Once risk has been assessed, resources need to be identified to ensure the change can be executed.

    These include:

    • People (SMEs, tech support, work effort/duration)
    • System time for scheduled implementation
    • Hardware or software (new or existing, as well as tools)

    Establishing workflows: pinpoint dependencies to identify the need for additional changes

    An assessment of each change and a query of the CMDB needs to be performed as part of the change planning process to mitigate outage risk.

    • A version upgrade on one piece of software may require another component to be upgraded as well. For example, an upgrade to the database management system requires that an application that uses the database be upgraded or modified.
    • The sequence of the release must also be determined, as certain components may need to be upgraded before others. For example, if you upgrade the Exchange Server, a Windows update must be installed prior to the Exchange upgrade.
    • If you do not have a CMDB, consider building a CMDB-lite, which consists of a listing of systems, primary users, SMEs, business owners, and system dependencies (see next slide).

    Services Impacted

    • Have affected services been identified?
    • Have supporting services been identified?
    • Has someone checked the CMDB to ensure all dependencies have been accounted for?
    • Have we referenced the service catalog so the business approves what they’re authorizing?

    Technical Teams Impacted

    • Who will support the change throughout testing and implementation?
    • Will additional support be needed?
    • Do we need outside support from eternal suppliers?
    • Has someone checked the contract to ensure any additional costs have been approved?

    Build a dependency matrix to avoid change related collisions (optional)

    A CMDB-lite does not replace a CMDB but can be a valuable tool to leverage when requesting changes if you do not currently have configuration management. Consider the following inputs when building your own CMDB-lite.

    • System
      • To build a CMDB-lite, start with the top 10 systems in your environment that experience changes. This list can always be populated iteratively.
    • Primary Users
      • Listing the primary users will give a change requester a first glance at the impact of the change.
      • You can also use this information when looking at the change communication and training after the change is implemented.
    • SME/Backup
      • These are the staff that will likely build and implement the change. The backup is listed in case the primary is on holiday.
    • Business System Owner
      • The owner of the system is one of the people needed to sign off on the change. Having their support from the beginning of a change is necessary to build and implement it successfully.
    • Tier 1 Dependency
      • If the primary system experiences and outage, Tier 1 dependency functionality is also lost. To request a change, include the business system owner signoffs of the Tier 1 dependencies of the primary system.
    • Tier 2 Dependency
      • If the primary system experiences an outage, Tier 2 dependency functionality is lost, but there is an available workaround. As with Tier 1, this information can help you build a backout plan in case there is a change-related collision.
    • Tier 3 Dependency
      • Tier 3 functionality is not lost if the primary system experiences an outage, but nice-to-haves such as aesthetics are affected.

    2.2.1 Build a CMDB-lite as a Reference for Requested Changes

    Input

    • Current system ownership documentation

    Output

    • Documented reference for change requests (CMDB-lite)

    Materials

    • Whiteboard/flip charts (or shared screen if working remotely)
    • Sticky notes
    • Markers/pens

    Participants

    • CIO
    • IT Managers
    • Change Manager
    • Members of the Change Advisory Board
    1. Start with a list of your top 10-15 systems/services with the highest volume of changes.
    2. Using a whiteboard, flip chart, or shared screen, complete the table below by filling the corresponding Primary Users, SMEs, Business System Owner, and Dependencies as shown below. It may help to use sticky notes.
    3. Iteratively populate the table as you notice gaps with incoming changes.
    SystemPrimary UsersSMEBackup SME(s)Business System OwnerTier 1 Dependency (system functionality is down)Tier 2 (impaired functionality/ workaround available)Tier 3 Dependency (nice to have)
    Email Enterprise Naomi Amos James
    • ITSMs
    • Scan-to-email
    • Reporting
     
    • Lots
    Conferencing Tool Enterprise Alex Shed James
    • Videoconferencing
    • Conference rooms (can use Facebook messenger instead in worst case scenario)
    • IM
    ITSM (Service Now) Enterprise (Intl.) Anderson TBD Mike
    • Work orders
    • Dashboards
    • Purchasing
     
    ITSM (Manage Engine) North America Bobbie Joseph Mike
    • Work orders
    • Dashboards
    • Purchasing
     

    Establishing workflows: create standards for change approvals to improve efficiency

    • Not all changes are created equal, and not all changes require the same degree of approval. As part of the change management process, it’s important to define who is the authority for each type of change.
    • Failure to do so can create bureaucratic bottlenecks if each change is held to an unnecessary high level of scrutiny, or unplanned outages may occur due to changes circumventing the formal approval process.
    • A balance must be met and defined to ensure the process is not bypassed or bottlenecked.

    Info-Tech Best Practice

    Define a list pre-approved changes and automate them (if possible) using your ITSM solution. This will save valuable time for more important changes in the queue.

    Example:

    Change CategoryChange Authority
    Pre-approved change Department head/manager
    Emergency change E-CAB
    Normal change – low and medium risk CAB
    Normal change – high risk CAB and CIO (for visibility)

    Example process: Normal Change – Change Initiation

    Change initiation allows for assurance that the request is in scope for change management and acts as a filter for out-of-scope changes to be redirected to the proper workflow. Initiation also assesses who may be assigned to the change and the proper category of the change, and results in an RFC to be populated before the change reaches the build and test phase.

    The image is a horizontal flow chart, depicting an example of a change process.

    The change trigger assessment is critical in the DevOps lifecycle. This can take a more formal role of a technical review board (TRB) or, with enough maturity, may be automated. Responsibilities such as deconfliction, dependency identification, calendar query, and authorization identification can be done early in the lifecycle to decrease or eliminate the burden on CAB.

    For the full process, refer to the Change Management Process Library.

    Example process: Normal Change – Technical Build and Test

    The technical build and test stage includes all technical prerequisites and testing needed for a change to pass before proceeding to approval and implementation. In addition to a technical review, a solution consisting of the implementation, rollback, communications, and training plan are also built and included in the RFC before passing it to the CAB.

    The image is a flowchart, showing the process for change during the technical build and test stage.

    For the full process, refer to the Change Management Process Library.

    Example process: Normal Change – Change Approval (CAB)

    Change approval can start with the Change Manager reviewing all incoming RFCs to filter them for completeness and check them for red flags before passing them to the CAB. This saves the CAB from discussing incomplete changes and allows the Change Manager to set a CAB agenda before the CAB meeting. If need be, change approval can also set vendor communications necessary for changes, as well as the final implementation date of the change. The CAB and Change Manager may follow up with the appropriate parties notifying them of the approval decision (accepted, rescheduled, or rejected).

    The image shows a flowchart illustrating the process for change approval.

    For the full process, refer to the Change Management Process Library.

    Example process: Normal Change – Change Implementation

    Changes should not end at implementation. Ensure you define post-implementation activities (documentation, communication, training etc.) and a post-implementation review in case the change does not go according to plan.

    The image is a flowchart, illustrating the work process for change implementation and post-implementation review.

    For the full process, refer to the Change Management Process Library.

    2.2.2 Create a Normal Change Process

    Input

    • Current SOP/workflow library

    Output

    • Normal change process

    Materials

    Participants

    • CIO
    • IT Managers
    • Change Manager
    • Members of the Change Advisory Board
    1. Gather representatives from the change management team.
    2. Using the examples shown on the previous few slides, work as a group to determine the workflow for a normal change, with particular attention to the following sub-processes:
      1. Request
      2. Assessment
      3. Plan
      4. Approve
      5. Implementation and Post-Implementation Activities
    3. Optionally, you may create variations of the workflow for minor, medium, and major changes (e.g. there will be fewer authorizations for minor changes).
    4. For further documentation, you may choose to run the SIPOC activity for your CAB as outlined on this slide.
    5. Document the resulting workflows in the Change Management Process Library and section 11 of your Change Management SOP.

    Download the Change Management Process Library.

    Identify and convert low-risk normal changes to pre-approved once the process is established

    As your process matures, begin creating a list of normal changes that might qualify for pre-approval. The most potential for value in gains from change management comes from re-engineering and automating of high-volume changes. Pre-approved changes should save you time without threatening the live environment.

    IT should flag changes they would like pre-approved:

    • Once your change management process is firmly established, hold a meeting with all staff that make change requests and build changes.
    • Run a training session detailing the traits of pre-approved changes and ask these individuals to identify changes that might qualify.
    • These changes should be submitted to the Change Manager and reviewed, with the help of the CAB, to decide whether or not they qualify for pre-approval.

    Pre-approved changes are not exempt from due diligence:

    • Once a change is designated as pre-approved, the deployment team should create and compile all relevant documentation:
      • An RFC detailing the change, dependencies, risk, and impact.
      • Detailed procedures and required resources.
      • Implementation and backout plan.
      • Test results.
    • When templating the RFC for pre-approved changes, aim to write the documentation as if another SME were to implement it. This reduces confusion, especially if there’s staff turnover.
    • The CAB must approve, sign off, and keep a record of all documents.
    • Pre-approved changes must still be documented and recorded in the CMDB and change log after each deployment.

    Info-Tech Best Practice

    At the beginning of a change management process, there should be few active pre-approved changes. However, prior to launch, you may have IT flag changes for conversion.

    Example process: Pre-Approved Change Process

    The image shows two horizontal flow charts, the first labelled Pre-Approval of Recurring RFC, and the second labelled Implementation of Child RFC.

    For the full process, refer to the Change Management Process Library.

    Review the pre-approved change list regularly to ensure the list of changes are still low-risk and repeatable.

    IT environments change. Don’t be caught by surprise.

    • Changes which were once low-risk and repeatable may cause unforeseen incidents if they are not reviewed regularly.
    • Dependencies change as the IT environment changes. Ensure that the changes on the pre-approved change list are still low-risk and repeatable, and that the documentation is up to date.
    • If dependencies have changed, then move the change back to the normal category for reassessment. It may be redesignated as a pre-approved change once the documentation is updated.

    Info-Tech Best Practice

    Other reasons for moving a pre-approved change back to the normal category is if the change led to an incident during implementation or if there was an issue during implementation.

    Seek new pre-approved change submissions. → Re-evaluate the pre-approved change list every 4-6 months.

    The image shows a horizontal flow chart, depicting the process for a pre-approved change list review.

    For the full process, refer to the Change Management Process Library.

    2.2.3 Create a Pre-Approved Change Process

    Input

    • Current SOP/workflow library

    Output

    • Pre-approved change process

    Materials

    Participants

    • CIO
    • IT Managers
    • Change Manager
    • Members of the Change Advisory Board
    1. Gather representatives from the change management team.
    2. Using the examples shown on the previous few slides, work as a group to determine the workflow for a pre-approved change, with particular attention to the following sub-processes:
      1. Request
      2. Assessment
      3. Plan
      4. Approve
    3. Document the process of a converting a normal change to pre-approved. Include the steps from flagging a low-risk change to creating the related RFC template.
    4. Document the resulting workflows in the Change Management Process Library and sections 4.2 and 13 of your Change Management SOP.

    Reserve the emergency designation for real emergencies

    • Emergency changes have one of the following triggers:
      • A critical incident is impacting user productivity.
      • An imminent critical incident will impact user productivity.
    • Unless a critical incident is being resolved or prevented, the change should be categorized as normal.
    • An emergency change differs from a normal change in the following key aspects:
      • An emergency change is required to recover from a major outage – there must be a validated service desk critical incident ticket.
      • An urgent business requirement is not an “emergency.”
      • An RFC is created after the change is implemented and the outage is over.
      • A review by the full CAB occurs after the change is implemented.
      • The first responder and/or the person implementing the change may not be the subject matter expert for that system.
    • In all cases, an RFC must be created and the change must be reviewed by the full CAB. The review should occur within two business days of the event.
    Sample ChangeQuick CheckEmergency?
    Install the latest critical patches from the vendor. Are the patches required to resolve or prevent an imminent critical incident? No
    A virus or worm invades the network and a patch is needed to eliminate the threat. Is the patch required to resolve or prevent an imminent critical incident? Yes

    Info-Tech Best Practice

    Change requesters should be made aware that senior management will be informed if an emergency RFC is submitted inappropriately. Emergency requests trigger urgent CAB meetings, are riskier to deploy, and delay other changes waiting in the queue.

    Example process: Emergency Change Process

    The image is a flowchart depicting the process for an emergency change process

    When building your emergency change process, have your E-CAB protocol from activity 2.1.4 handy.

    • Focus on the following requirements for an emergency process:
      • E-CAB protocol and scope: Does the SME need authorization first before working on the change or can the SME proceed if no E-CAB members respond?
      • Documentation and communication to stakeholders and CAB after the emergency change is completed.
      • Input from incident management.

    For the full process, refer to the Change Management Process Library.

    2.2.4 Create an Emergency Change Process

    Input

    • Current SOP/workflow library

    Output

    • Emergency change process

    Materials

    Participants

    • CIO
    • IT Managers
    • Change Manager
    • Members of the Change Advisory Board
    1. Gather representatives from the change management team.
    2. Using the examples shown on the previous few slides, work as a group to determine the workflow for an emergency change, with particular attention to the following sub-processes:
      1. Request
      2. Assessment
      3. Plan
      4. Approve
    3. Ensure that the E-CAB protocol from activity 2.1.4 is considered when building your process.
    4. Document the resulting workflows in the Change Management Process Library and section 12 of your Change Management SOP.

    Case Study (part 2 of 4)

    Intel implemented a robust change management process.

    Industry: Technology

    Source: Daniel Grove, Intel

    Challenge

    Founded in 1968, the world’s largest microchip and semiconductor company employs over 100,000 people. Intel manufactures processors for major players in the PC market including Apple, Lenovo, HP, and Dell.

    Intel IT supports over 65,000 servers, 3.2 petabytes of data, over 70,000 PCs, and 2.6 million emails per day.

    Intel’s change management program is responsible for over 4,000 changes each week.

    Solution

    Intel identified 37 different change processes and 25 change management systems of record with little integration.

    Software and infrastructure groups were also very siloed, and this no doubt contributed to the high number of changes that caused outages.

    The task was simple: standards needed to be put in place and communication had to improve.

    Results

    Once process ownership was assigned and the role of the Change Manager and CAB clarified, it was a simple task to streamline and simplify processes among groups.

    Intel designed a new, unified change management workflow that all groups would adopt.

    Automation was also brought into play to improve how RFCs were generated and submitted.

    Phase 3

    Define the RFC and Post-Implementation Activities

    Define Change Management

    1.1 Assess Maturity

    1.2 Categorize Changes and Build Your Risk Assessment

    Establish Roles and Workflows

    2.1 Determine Roles and Responsibilities

    2.2 Build Core Workflows

    Define the RFC and Post-Implementation Activities

    3.1 Design the RFC

    3.2 Establish Post-Implementation Activities

    Measure, Manage, and Maintain

    4.1 Identify Metrics and Build the Change Calendar

    4.2 Implement the Project

    This phase will guide you through the following activities:

    • Design the RFC
    • Establish Post-Implementation Activities

    This phase involves the following participants:

    • IT Director
    • Infrastructure Manager
    • Change Manager
    • Members of the Change Advisory Board

    Step 3.1

    Design the RFC

    Activities

    3.1.1 Evaluate Your Existing RFC Process

    3.1.2 Build the RFC Form

    Define the RFC and Post-Implementation Activities

    Step 3.1: Design the RFC

    Step 3.2: Establish Post-Implementation Activities

    This step involves the following participants:

    • CIO
    • IT Managers
    • Change Manager
    • Members of the Change Advisory Board

    Outcomes of this step

    • A full RFC template and process that compliments the workflows for the three change categories

    A request for change (RFC) should be submitted for every non-standard change

    An RFC should be submitted through the formal change management practice for every change that is not a standard, pre-approved change (a change which does not require submission to the change management practice).

    • The RFC should contain all the information required to approve a change. Some information will be recorded when the change request is first initiated, but not everything will be known at that time.
    • Further information can be added as the change progresses through its lifecycle.
    • The level of detail that goes into the RFC will vary depending on the type of change, the size, and the likely impact of the change.
    • Other details of the change may be recorded in other documents and referenced in the RFC.

    Info-Tech Insight

    Keep the RFC form simple, especially when first implementing change management, to encourage the adoption of and compliance with the process.

    RFCs should contain the following information, at a minimum:

    1. Contact information for requester
    2. Description of change
    3. References to external documentation
    4. Items to be changed, reason for the change, and impact of both implementing and not implementing the change
    5. Change type and category
    6. Priority and risk assessment
    7. Predicted time frame, resources, and cost
    8. Backout or remediation plan
    9. Proposed approvers
    10. Scheduled implementation time
    11. Communications plan and post-implementation review

    3.1.1 Evaluate Your Existing RFC Process

    Input

    • Current RFC form or stock ITSM RFC
    • Current SOP (if available)

    Output

    • List of changes to the current RFC form and RFC process

    Materials

    Participants

    • IT Director
    • Infrastructure Manager
    • Change Manager
    • Members of the Change Advisory Board
    1. If the organization is already using an RFC form, review it as a group now and discuss its contents:
      • Does this RFC provide adequate information for the Change Manager and/or CAB to review?
      • Should any additional fields be added?
    2. Show the participants Info-Tech’s Request for Change Form Template and compare it to the one the organization is currently using.
    3. As a group, finalize an RFC table of contents that will be used to formalize a new or improved RFC.
    4. Decide which fields should be filled out by the requester before the initial RFC is submitted to the Change Manager:
      • Many sections of the RFC are relevant for change assessment and review. What information does the Change Manager need when they first receive a request?
      • The Change Manager needs enough information to ensure that the change is in scope and has been properly categorized.
    5. Decide how the RFC form should be submitted and reviewed; this can be documented in section 5 of your Change Management SOP.

    Download the Request for Change Form Template.

    Design the RFC to encourage process buy-in

    • When building the RFC, split the form up into sections that follow the normal workflow (e.g. Intake, Assessment and Build, Approval, Implementation/PIR). This way the form walks the requester through what needs to be filled and when.
    • Revisit the form periodically and solicit feedback to continually improve the user experience. If there’s information missing on the RFC that the CAB would like to know, add the fields. If there are sections that are not used or not needed for documentation, remove them.
    • Make sure the user experience surrounding your RFC form is a top priority – make it accessible, otherwise change requesters simply will not use it.
    • Take advantage of your ITSM’s dropdown lists, automated notifications, CMDB integrations, and auto-generated fields to ease the process of filling the RFC

    Draft:

    • Change requester
    • Requested date of deployment
    • Change risk: low/medium/high
    • Risk assessment
    • Description of change
    • Reason for change
    • Change components

    Technical Build:

    • Assess change:
      • Dependencies
      • Business impact
      • SLA impact
      • Required resources
      • Query the CMS
    • Plan and test changes:
      • Test plan
      • Test results
      • Implementation plan
      • Backout plan
      • Backout plan test results

    CAB:

    • Approve and schedule changes:
      • Final CAB review
      • Communications plan

    Complete:

    • Deploy changes:
      • Post-implementation review

    Designing your RFC: RFC draft

    • Change requester – link your change module to the active directory to pull the change requester’s contact information automatically to save time.
    • A requested date of deployment gives approvers information on timeline and can be used to query the change calendar for possible conflicts
    • Information about risk assessment based on impact and likelihood questionnaires are quick to fill out but provide a lot of information to the CAB. The risk assessment may not be complete at the draft stage but can be updated as the change is built. Ensure this field is up-to- date before it reaches CAB.
    • If you have a technical review stage where changes are directed to the proper workflow and resourcing is assessed, the description, reason, and change components are high-level descriptors of the change that will aid in discovery and lining the change up with the business vision (viability from both a technical and business standpoint).
    • Change requester
    • Requested date of deployment
    • Change Risk: low/medium/high
    • Risk assessment
    • Description of change
    • Reason for change
    • Change components

    Use the RFC to point to documentation already gathered in the DevOps lifecycle to cut down on unnecessary manual work while maintaining compliance.

    Designing your RFC: technical build

    • Dependencies and CMDB query, along with the proposed implementation date, are included to aid in calendar deconfliction and change scheduling. If there’s a conflict, it’s easier to reschedule the proposed change early in the lifecycle.
    • Business, SLA impact, and required resources can be tracked to provide the CAB with information on the business resources required. This can also be used to prioritize the change if conflicts arise.
    • Implementation, test, and backout plans must be included and assessed to increase the probability that a change will be implemented without failure. It’s also useful in the case of PIRs to determine root causes of change-related incidents.
    • Assess change:
      • Dependencies
      • Business impact
      • SLA impact
      • Required resources
      • Query the CMS
    • Plan and test changes:
      • Test plan
      • Test results
      • Implementation plan
      • Backout plan
      • Backout plan test results

    Designing your RFC: approval and deployment

    • Documenting approval, rejection, and rescheduling gives the change requester the go-ahead to proceed with the change, rationale on why it was prioritized lower than another change (rescheduled), or rationale on rejection.
    • Communications plans for appropriate stakeholders can also be modified and forwarded to the communications team (e.g. service desk or business system owners) before deployment.
    • Post-implementation activities and reviews can be conducted if need be before a change is closed. The PIR, if filled out, should then be appended to any subsequent changes of the same nature to avoid making the same mistake twice.
    • Approve and schedule changes:
      • Final CAB review
      • Communications plan
    • Deploy changes:
      • Post-implementation review

    Standardize the request for change protocol

    1. Submission Standards
      • Electronic submission will make it easier for CAB members to review the documentation.
      • As the change goes through the assessment, plan, and test phase, new documentation (assessments, backout plans, test results, etc.) can be attached to the digital RFC for review by CAB members prior to the CAB meeting.
      • Change management software won’t be necessary to facilitate the RFC submission and review; a content repository system, such as SharePoint, will suffice.
    2. Designate the first control point
      • All RFCs should be submitted to a single point of contact.
      • Ideally, the Change Manager or Technical Review Board should fill this role.
      • Whoever is tasked with this role needs the subject matter expertise to ensure that the change has been categorized correctly, to reject out-of-scope requests, or to ask that missing information be provided before the RFC moves through the full change management practice.

    Info-Tech Best Practice

    Technical and SME contacts should be noted in each RFC so they can be easily consulted during the RFC review.

    3.1.2 Build the RFC Form

    Input

    • Current RFC form or stock ITSM RFC
    • Current SOP (if available)

    Output

    • List of changes to the current RFC and RFC process

    Materials

    Participants

    • IT Director
    • Infrastructure Manager
    • Change Manager
    • Members of the Change Advisory Board
    1. Use Info-Tech’s Request for Change Form Template as a basis for your RFC form.
    2. Use this template to standardize your change request process and ensure that the appropriate information is documented effectively each time a request is made. The change requester and Change Manager should consolidate all information associated with a given change request in this form. This form will be submitted by the change requester and reviewed by the Change Manager.

    Case Study (part 3 of 4)

    Intel implemented automated RFC form generation.

    Industry: Technology

    Source: Daniel Grove, Intel

    Challenge

    Founded in 1968, the world’s largest microchip and semiconductor company employs over 100,000 people. Intel manufactures processors for major players in the PC market including Apple, Lenovo, HP, and Dell.

    Intel IT supports over 65,000 servers, 3.2 petabytes of data, over 70,000 PCs, and 2.6 million emails per day.

    Intel’s change management program is responsible for over 4,000 changes each week.

    Solution

    One of the crucial factors that was impacting Intel’s change management efficiency was a cumbersome RFC process.

    A lack of RFC usage was contributing to increased ad hoc changes being put through the CAB, and rescheduled changes were quite high.

    Additionally, ad hoc changes were also contributing heavily to unscheduled downtime within the organization.

    Results

    Intel designed and implemented an automated RFC form generator to encourage end users to increase RFC usage.

    As we’ve seen with RFC form design, the UX/UI of the form needs to be top notch, otherwise end users will simply circumvent the process. This will contribute to the problems you are seeking to correct.

    Thanks to increased RFC usage, Intel decreased emergency changes by 50% and reduced change-caused unscheduled downtime by 82%.

    Step 3.2

    Establish Post-Implementation Activities

    Activities

    3.2.1 Determine When the CAB Would Reject Tested Changes

    3.2.2 Create a Post-Implementation Activity Checklist

    Define the RFC and Post-Implementation Activities

    Step 3.1: Design RFC

    Step 3.2: Establish Post-Implementation Activities

    This step involves the following participants:

    • CIO
    • IT Managers
    • Change Manager
    • Members of the Change Advisory Board

    Outcomes of this step

    • A formalized post-implementation process for continual improvement

    Why would the CAB reject a change that has been properly assessed and tested?

    Possible reasons the CAB would reject a change include:

    • The product being changed is approaching its end of life.
    • The change is too costly.
    • The timing of the change conflicts with other changes.
    • There could be compliance issues.
    • The change is actually a project.
    • The risk is too high.
    • There could be regulatory issues.
    • The peripherals (test, backout, communication, and training plans) are incomplete.

    Info-Tech Best Practice

    Many reasons for rejection (listed above) can be caught early on in the process during the technical review or change build portion of the change. The earlier you catch these reasons for rejection, the less wasted effort there will be per change.

    Sample RFCReason for CAP Rejection
    There was a request for an update to a system that a legacy application depends on and only a specific area of the business was aware of the dependency. The CAB rejects it due to the downstream impact.
    There was a request for an update to a non-supported application, and the vendor was asking for a premium support contract that is very costly. It’s too expensive to implement, despite the need for it. The CAB will wait for an upgrade to a new application.
    There was a request to update application functionality to a beta release. The risk outweighs the business benefits.

    Determine When the CAB Would Reject Tested Changes

    Input

    • Current SOP (if available)

    Output

    • List of reasons to reject tested changes

    Materials

    • Whiteboard/flip charts (or shared screen if working remotely)
    • Projector
    • Markers/pens
    • Laptop with ITSM admin access
    • Project Summary Template

    Participants

    • IT Director
    • Infrastructure Manager
    • Change Manager
    • Members of the Change Advisory Board

    Avoid hand-offs to ensure a smooth implementation process

    The implementation phase is the final checkpoint before releasing the new change into your live environment. Once the final checks have been made to the change, it’s paramount that teams work together to transition the change effectively rather than doing an abrupt hand-off. This could cause a potential outage.

    1.

    • Deployment resources identified, allocated, and scheduled
    • Documentation complete
    • Support team trained
    • Users trained
    • Business sign-off
    • Target systems identified and ready to receive changes
    • Target systems available for installation maintenance window scheduled
    • Technical checks:
      • Disk space available
      • Pre-requisites met
      • Components/Services to be updated are stopped
      • All users disconnected
    • Download Info-Tech’sChange Management Pre-Implementation Checklist

    Implement change →

    2.

    1. Verification – once the change has been implemented, verify that all requirements are fulfilled.
    2. Review – ensure that all affected systems and applications are operating as predicted. Update change log.
    3. Transition – a crucial phase of implementation that’s often overlooked. Once the change implementation is complete from a technical point of view, it’s imperative that the team involved with the change inform and train the group responsible for managing the new change.

    Create a backout plan to reduce the risk of a failed change

    Every change process needs to plan for the potential for failure and how to address it effectively. Change management’s solution to this problem is a backout plan.

    A backout plan needs to contain a record of the steps that need to be taken to restore the live environment back to its previous state and maintain business continuity. A good backout plan asks the following questions:

    1. How will failure be determined? Who will make the determination to back out of a change be made and when?
    2. Do we fix on fail or do we rollback to the previous configuration?
    3. Is the service desk aware of the impending change? Do they have proper training?

    Notify the Service Desk

    • Notify the Service Desk about backout plan initiation.

    Disable Access

    • Disable user access to affected system(s).

    Conduct Checks

    • Conduct checks to all affected components.

    Enable User Access

    • Enable user access to affected systems.

    Notify the Service Desk

    • Notify the service desk that the backout plan was successful.

    Info-Tech Best Practice

    As part of the backout plan, consider the turnback point in the change window. That is, the point within the change window where you still have time to fully back out of the change.

    Ensure the following post-implementation review activities are completed

    Service Catalog

    Update the service catalog with new information as a result of the implemented change.

    CMDB

    Update new dependencies present as a result of the new change.

    Asset DB

    Add notes about any assets newly affected by changes.

    Architecture Map

    Update your map based on the new change.

    Technical Documentation

    Update your technical documentation to reflect the changes present because of the new change.

    Training Documentation

    Update your training documentation to reflect any information about how users interact with the change.

    Use a post-implementation review process to promote continual improvement

    The post-implementation review (PIR) is the most neglected change management activity.

    • All changes should be reviewed to understand the reason behind them, appropriateness, and recommendations for next steps.
    • The Change Manager manages the completion of information PIRs and invites RFC originators to present their findings and document the lessons learned.

    Info-Tech Best Practice

    Review PIR reports at CAB meetings to highlight the root causes of issues, action items to close identified gaps, and back-up documentation required. Attach the PIR report to the relevant RFC to prevent similar changes from facing the same issues in the future.

    1. Why do a post-implementation review?
      • Changes that don’t fail but don’t perform well are rarely reviewed.
      • Changes may fail subtly and still need review.
      • Changes that cause serious failures (i.e. unplanned downtime) receive analysis that is unnecessarily in-depth.
    2. What are the benefits?
      • A proactive, post-implementation review actually uses less resources than reactionary change reviews.
      • Root-cause analysis of failed changes, no matter what the impact.
      • Insight into changes that took longer than projected.
      • Identification of previously unidentified risks affecting changes.

    Determine the strategy for your PIR to establish a standardized process

    Capture the details of your PIR process in a table similar to the one below.

    Frequency Part of weekly review (IT team meeting)
    Participants
    • Change Manager
    • Originator
    • SME/supervisor/impacted team(s)

    Categories under review

    Current deviations and action items from previous PIR:

    • Complete
    • Partially complete
    • Complete, late
    • Change failed, rollback succeeded
    • Change failed, rollback failed
    • Major deviation from implementation plan
    Output
    • Root cause or failure or deviation
    • External factors
    • Remediation focus areas
    • Remediation timeline (follow-up at appropriate time)
    Controls
    • Reviewed at next CAB meeting
    • RFC close is dependent on completion of PIR
    • Share with the rest of the technical team
    • Lessons learned stored in the knowledgebase and attached to RFC for easy search of past issues.

    3.2.2 Create a Post-Implementation Activity Checklist

    Input

    • Current SOP (if available)

    Output

    • List of reasons to reject tested changes

    Materials

    Participants

    • CIO
    • IT Managers
    • Change Manager
    • Members of the Change Advisory Board
    1. Gather representatives from the change management team.
    2. Brainstorm duties to perform following the deployment of a change. Below is a sample list:
      • Example:
        • Was the deployment successful?
          • If no, was the backout plan executed successfully?
        • List change-related incidents
        • Change assessment
          • Missed dependencies
          • Inaccurate business impact
          • Incorrect SLA impact
          • Inaccurate resources
            • Time
            • Staff
            • Hardware
        • System testing
        • Integration testing
        • User acceptance testing
        • No backout plan
        • Backout plan failure
        • Deployment issues
    3. Record your results in the Change Management Post-Implementation Checklist.

    Download the Change Management Post-Implementation Checklist

    Case Study

    Microsoft used post-implementation review activities to mitigate the risk of a critical Azure outage.

    Industry: Technology

    Source: Jason Zander, Microsoft

    Challenge

    In November 2014, Microsoft deployed a change intended to improve Azure storage performance by reducing CPU footprint of the Azure Table Front-Ends.

    The deployment method was an incremental approach called “flighting,” where software and configuration deployments are deployed incrementally to Azure infrastructure in small batches.

    Unfortunately, this software deployment caused a service interruption in multiple regions.

    Solution

    Before the software was deployed, Microsoft engineers followed proper protocol by testing the proposed update. All test results pointed to a successful implementation.

    Unfortunately, engineers pushed the change out to the entire infrastructure instead of adhering to the traditional flighting protocol.

    Additionally, the configuration switch was incorrectly enabled for the Azure Blob storage Front-Ends.

    A combination of the two mistakes exposed a bug that caused the outage.

    Results

    Thankfully, Microsoft had a backout plan. Within 30 minutes, the change was rolled back on a global scale.

    It was determined that policy enforcement was not integrated across the deployment system. An update to the system shifted the process of policy enforcement from human-based decisions and protocol to automation via the deployment platform.

    Defined PIR activities enabled Microsoft to take swift action against the outage and mitigate the risk of a serious outage.

    Phase 4

    Measure, Manage, and Maintain

    Define Change Management

    1.1 Assess Maturity

    1.2 Categorize Changes and Build Risk Assessment

    Establish Roles and Workflows

    2.1 Determine Roles and Responsibilities

    2.2 Build Core Workflows

    Define RFC and Post-Implementation Activities

    3.1 Design RFC

    3.2 Establish post-implementation activities

    Measure, Manage, and Maintain

    4.1 Identify Metrics and Build the Change Calendar

    4.2 Implement the Project

    This phase will guide you through the following activities:

    • Identify Metrics and Build the Change Calendar
    • Implement the Project

    This phase involves the following participants:

    • CIO/IT Director
    • IT Managers
    • Change Manager

    Step 4.1

    Identify Metrics and Build the Change Calendar

    Activities

    4.1.1 Create an Outline for Your Change Calendar

    4.1.2 Determine Metrics, Key Performance Indicators (KPIs), and Critical Success Factors (CSFs)

    4.1.3 Track and Record Metrics Using the Change Management Metrics Tool

    Measure, Manage, and Maintain

    Step 4.1: Identify Metrics and Build the Change Calendar

    Step 4.2: Implement the Project

    This step involves the following participants:

    • CIO/IT Director
    • IT Managers
    • Change Manager

    Outcomes of this step

    • Clear definitions of change calendar content
    • Guidelines for change calendar scheduling
    • Defined metrics to measure the success of change management with associated reports, KPIs, and CSFs

    Enforce a standard method of prioritizing and scheduling changes

    The impact of not deploying the change and the benefit of deploying it should determine its priority.

    Risk of Not Deploying

    • What is the urgency of the change?
    • What is the risk to the organization if the change is not deployed right away?
    • Will there be any lost productivity, service disruptions, or missed critical business opportunities?
      • Timing
        • Does the proposed timing work with the approved changes already on the change schedule?
        • Has the change been clash checked so there are no potential conflicts over services or resources?
      • Once prioritized, a final deployment date should be set by the CAB. Check the change calendar first to avoid conflicts.

    Positive Impact of Deployment

    • What benefits will be realized once the change is deployed?
    • How significant is the opportunity that triggered the change?
    • Will the change lead to a positive business outcome (e.g. increased sales)?

    “The one who has more clout or authority is usually the one who gets changes scheduled in the time frame they desire, but you should really be evaluating the impact to the organization. We looked at the risk to the business of not doing the change, and that’s a good way of determining the criticality and urgency of that change.” – Joseph Sgandurra, Director, Service Delivery, Navantis

    Info-Tech Insight

    Avoid a culture where powerful stakeholders are able to push change deployment on an ad hoc basis. Give the CAB the full authority to make approval decisions based on urgency, impact, cost, and availability of resources.

    Develop a change schedule to formalize the planning process

    A change calendar will help the CAB schedule changes more effectively and increase visibility into upcoming changes across the organization.

    1. Establish change windows in a consistent change schedule:
      • Compile a list of business units that would benefit from a change.
      • Look for conflicts in the change schedule.
      • Avoid scheduling two or more major business units in a day.
      • Consider clients when building your change windows and change schedule.
    2. Gain commitments from key participants:
      • These individuals can confirm if there are any unusual or cyclical business requirements that will impact the schedule.
    3. Properly control your change calendar to improve change efficiency:
      • Look at the proposed start and end times: Are they sensible? Does the implementation window leave time for anything going wrong or needing to roll back the change?
      • Special considerations: Are there special circumstances that need to be considered? Ask the business if you don’t know.
      • The key principle is to have a sufficient window available for implementing changes so you only need to set up calendar freezes for sound business or technical reasons.

    Our mantra is to put it on the calendar. Even if it’s a preapproved change and doesn’t need a vote, having it on the calendar helps with visibility. The calendar is the one-stop shop for scheduling and identifying change dependencies.“ – Wil Clark, Director of Service and Performance Management, University of North Texas Systems

    Provide clear definitions of what goes on the change calendar and who’s responsible

    Roles

    • The Change Manager will be responsible for creating and maintaining a change calendar.
    • Only the Change Manager can physically alter the calendar by adding a new change after the CAB has agreed upon a deployment date.
    • All other CAB members, IT support staff, and other impacted stakeholders should have access to the calendar on a read-only basis to prevent people from making unauthorized changes to deployment dates.

    Inputs

    • Freeze periods for individual business departments/applications (e.g. finance month-end periods, HR payroll cycle, etc. – all to be investigated).
    • Maintenance windows and planned outage periods.
    • Project schedules, and upcoming major/medium changes.
    • Holidays.
    • Business hours (some departments work 9-5, others work different hours or in different time zones, and user acceptance testing may require business users to be available).

    Guidelines

    • Business-defined freeze periods are the top priority.
    • No major or medium normal changes should occur during the week between Christmas and New Year’s Day.
    • Vendor SLA support hours are the preferred time for implementing changes.
    • The vacation calendar for IT will be considered for major changes.
    • Change priority: High > Medium > Low.
    • Minor changes and preapproved changes have the same priority and will be decided on a case-by-case basis.

    The change calendar is a critical pre-requisite to change management in DevOps. Use the calendar to be proactive with proposed implementation dates and deconfliction before the change is finished.

    4.1.1 Create Guidelines for Your Change Calendar

    Input

    • Current change calendar guidelines

    Output

    • Change calendar inputs and schedule checklist

    Materials

    Participants

    • Change Manager
    • Members of the Change Advisory Board
    • Service Desk Manager
    • Operations (optional)
    1. Gather representatives from the change management team.
      • Example:
        • The change calendar/schedule includes:
          • Approved and scheduled normal changes.
          • Scheduled project work.
          • Scheduled maintenance windows.
          • Change freeze periods with affected users noted:
            • Daily/weekly freeze periods.
            • Monthly freeze periods.
            • Annual freeze periods.
            • Other critical business events.
    2. Create a checklist to run through before each change is scheduled:
      • Check the schedule and assess resource availability:
        • Will user productivity be impacted?
        • Are there available resources (people and systems) to implement the change?
        • Is the vendor available? Is there a significant cost attached to pushing change deployment before the regularly scheduled refresh?
        • Are there dependencies? Does the deployment of one change depend on the earlier deployment of another?
    3. Record your results in your Project Summary Template.

    Start measuring the success of your change management project using three key metrics

    Number of change-related incidents that occur each month

    • Each month, record the number of incidents that can be directly linked to a change. This can be done using an ITSM tool or manually by service desk staff.
    • This is a key success metric: if you are not tracking change-related incidents yet, start doing so as soon as possible. This is the metric that the CIO and business stakeholders will be most interested in because it impacts users directly.

    Number of unauthorized changes applied each month

    • Each month, record the number of changes applied without approval. This is the best way to measure adherence to the process.
    • If this number decreases, it demonstrates a reduction in risk, as more changes are formally assessed and approved before being deployed.

    Percentage of emergency changes

    • Each month, compare the number of emergency change requests to the total number of change requests.
    • Change requesters often designate changes as emergencies as a way of bypassing the process.
    • A reduction in emergency changes demonstrates that your process is operating smoothly and reduces the risk of deploying changes that have not been properly tested.

    Info-Tech Insight

    Start simple. Metrics can be difficult to tackle if you’re starting from scratch. While implementing your change management practice, use these three metrics as a starting point, since they correlate well with the success of change management overall. The following few slides provide more insight into creating metrics for your change process.

    If you want more insight into your change process, measure the progress of each step in change management with metrics

    Improve

    • Number of repeat failures (i.e. making the same mistake twice)
    • Number of changes converted to pre-approved
    • Number of changes converted from pre-approved back to normal

    Request

    • What percentage of change requests have errors or lack appropriate support?
    • What percentage of change requests are actually projects, service requests, or operational tasks?
    • What percentage of changes have been requested before (i.e. documented)?

    Assess

    • What percentage of change requests are out of scope?
    • What percentage of changes have been requested before (i.e. documented)?
    • What are the percentages of changes by category (normal, pre-approved, emergency)?

    Plan

    • What percentage of change requests are reviewed by the CAB that should have been pre-approved or emergency (i.e. what percentage of changes are in the wrong category)?

    Approve

    • Number of changes broken down by department (business unit/IT department to be used in making core/optional CAB membership more efficient)
    • Number of workflows that can be automated

    Implement

    • Number of changes completed on schedule
    • Number of changes rolled back
    • What percentage of changes caused an incident?

    Use metrics to inform project KPIs and CSFs

    Leverage the metrics from the last slide and convert them to data communicable to IT, management, and leadership

    • To provide value, metrics and measurements must be actionable. What actions can be taken as a result of the data being presented?
    • If the metrics are not actionable, there is no value and you should question the use of the metric.
    • Data points in isolation are mostly meaningless to inform action. Observe trends in your metrics to inform your decisions.
    • Using a framework to develop measurements and metrics provides a defined methodology that enables a mapping of base measurements through CSFs.
    • Establishing the relationship increases the value that measurements provide.

    Purposely use SDLC and change lifecycle metrics to find bottlenecks and automation candidates.

    Metrics:

    Metrics are easily measured datapoints that can be pulled from your change management tool. Examples: Number of changes implemented, number of changes without incident.

    KPIs:

    Key Performance Indicators are metrics presented in a way that is easily digestible by stakeholders in IT. Examples: Change efficiency, quality of changes.

    CSFs:

    Critical Success Factors are measures of the business success of change management taken by correlating the CSF with multiple KPIs. Examples: consistent and efficient change management process, a change process mapped to business needs

    List in-scope metrics and reports and align them to benefits

    Metric/Report (by team)Benefit
    Total number of RFCs and percentages by category (pre-approved, normal, emergency, escalated support, expedited)
    • Understand change management activity
    • Tracking maturity growth
    • Identifying “hot spots”
    Pre-approved change list (and additions/removals from the list) Workload and process streamlining (i.e. reduce “red tape” wherever possible)
    Average time between RFC lifecycle stages (by service/application) Advance planning for proposed changes
    Number of changes by service/application/hardware class
    • Identifying weaknesses in the architecture
    • Vendor-specific TCO calculations
    Change triggers Business- vs. IT-initiated change
    Number of RFCs by lifecycle stage Workload planning
    List of incidents related to changes Visible failures of the CM process
    Percentage of RFCs with a tested backout/validation plan Completeness of change planning
    List of expedited changes Spotlighting poor planning and reducing the need for this category going forward (“The Hall of Shame”)
    CAB approval rate Change coordinator alignment with CAB priorities – low approval rate indicates need to tighten gatekeeping by the change coordinator
    Calendar of changes Planning

    4.1.2 Determine Metrics, Key Performance Indicators (KPIs), and Critical Success Factors (CSFs)

    Input

    • Current metrics

    Output

    • List of trackable metrics, KPIs and CSFs

    Materials

    Participants

    • Change Manager
    • Members of the Change Advisory Board
    • Service Desk Manager
    • Operations (optional)
    1. Draw three tables for metrics, KPIs, and CSFs.
    2. Starting with the CSF table, fill in all relevant CSFs that your group wishes to track and measure.
    3. Next, work to determine relevant KPIs correlated with the CSFs and metrics needed to measure the KPIs. Use the tables included below (taken from section 14 of the Change Management SOP) to guide the process.
    4. Record the results in the tables in section 14 of your Change Management SOP.
    5. Decide on where and when to review the metrics to discuss your change management strategy. Designate and owner and record in the RACI and Communications section of your Change Management SOP.
    Ref #Metric

    M1

    Number of changes implemented for a time period
    M2 Number of changes successfully implemented for a time period
    M3 Number of changes implemented causing incidents
    M4 Number of accepted known errors when change is implemented
    M5 Total days for a change build (specific to each change)
    M6 Number of changes rescheduled
    M7 Number of training questions received following a change
    Ref#KPIProduct
    K1 Successful changes for a period of time (approach 100%) M2 / M1 x 100%
    K2 Changes causing incidents (approach 0%) M3 / M1 x 100%
    K3 Average days to implement a change ΣM5 / M1
    K4 Change efficiency (approach 100%) [1 - (M6 / M1)] x 100%
    K5 Quality of changes being implemented (approach 100%) [1 - (M4 / M1)] x 100%
    K6 Change training efficiency (approach 100%) [1 - (M7 / M1)] x 100%
    Ref#CSFIndicator
    C1 Successful change management process producing quality changes K1, K5
    C2 Consistent efficient change process K4, K6
    C3 Change process maps to business needs K5, K6

    Measure changes in selected metrics to evaluate success

    Once you have implemented a standardized change management practice, your team’s goal should be to improve the process, year over year.

    • After a process change has been implemented, it’s important to regularly monitor and evaluate the CSFs, KPIs, and metrics you chose to evaluate. Examine whether the process change you implemented has actually resolved the issue or achieved the goal of the critical success factor.
    • Establish a schedule for regularly reviewing the key metrics. Assess changes in those metrics and determine progress toward reaching objectives.
    • In addition to reviewing CSFs, KPIs, and metrics, check in with the release management team and end users to measure their perceptions of the change management process once an appropriate amount of time has passed.
    • Ensure that metrics are telling the whole story and that reporting is honest in order to be informative.

    Outcomes of standardizing change management should include:

    1. Improved efficiency, effectiveness, and quality of changes.
    2. Changes and processes are more aligned with the business needs and strategy.
    3. Improved maturity of change processes.

    Info-Tech Best Practice

    Make sure you’re measuring the right things and considering all sources of information. It’s very easy to put yourself in a position where you’re congratulating yourselves for improving on a specific metric such as number of releases per month, but satisfaction remains low.

    4.1.3 Track and Record Metrics Using the Change Management Metrics Tool

    Input

    • Current metrics

    Output

    • List of trackable metrics, KPIs and CSFs to be observed over the length of a year

    Materials

    Participants

    • Change Manager
    • Members of the Change Advisory Board
    • Service Desk Manager
    • Operations (optional)

    Tracking the progress of metrics is paramount to the success of any change management process. Use Info-Tech’s Change Management Metrics Tool to record metrics and track your progress. This tool is intended to be a substitute for organizations who do not have the capability to track change-related metrics in their ITSM tool.

    1. Input metrics from the previous activity to track over the course of a year.
    2. To record your metrics, open the tool and go to tab 2. The tool is currently primed to record and track five metrics. If you need more than that, you can edit the list in the hidden calculations tab.
    3. To see the progress of your metrics, move to tab 3 to view a dashboard of all metrics in the tool.

    Download the Change Management Metrics Tool

    Case Study

    A federal credit union was able to track maturity growth through the proper use of metrics.

    Industry: Federal Credit Union (anonymous)

    Source: Info-Tech Workshop

    Challenge

    At this federal credit union, the VP of IT wanted a tight set of metrics to engage with the business, communicate within IT, enable performance management of staff, and provide visibility into workload demands, among other requirements.

    The organization was suffering from “metrics fatigue,” with multiple reports being generated from all groups within IT, to the point that weekly/monthly reports were being seen as spam.

    Solution

    Stakeholders were provided with an overview of change management benefits and were asked to identify one key attribute that would be useful to their specific needs.

    Metrics were designed around the stakeholder needs, piloted with each stakeholder group, fine-tuned, and rolled out.

    Some metrics could not be automated off-the-shelf and were rolled out in a manual fashion. These metrics were subsequently automated and finally made available through a dashboard.

    Results

    The business received clear guidance regarding estimated times to implement changes across different elements of the environment.

    The IT managers were able to plan team workloads with visibility into upstream change activity.

    Architects were able to identify vendors and systems that were the leading source of instability.

    The VP of IT was able to track the maturity growth of the change management process and proactively engage with the business on identified hot spots.

    Step 4.2

    Implement the Project

    Activities

    4.2.1 Use a Communications Plan to Gain End User Buy-In

    4.2.2 Create a Project Roadmap to Track Your Implementation Progress

    Measure, Manage, and Maintain

    Step 4.1: Identify Metrics and Build the Change Calendar

    Step 3.2: Implement the Project

    This step involves the following participants:

    • CIO/IT Director
    • IT Managers
    • Change Manager

    Outcomes of this step

    • A communications plan for key messages to communicate to relevant stakeholders and audiences
    • A roadmap with assigned action items to implement change management

    Success of the new process will depend on introducing change and gaining acceptance

    Change management provides value by promptly evaluating and delivering changes required by the business and by minimizing disruption and rework caused by failed changes. Communication of your new change management process is key. If people do not understand the what and why, it will fail to provide the desired value.

    Info-Tech Best Practice

    Gather feedback from end users about the new process: if the process is too bureaucratic, end users are more likely to circumvent it.

    Main Challenges with Communication

    • Many people fail before they even start because they are buried in a mess created before they arrived – either because of a failed attempt to get change management implemented or due to a complicated system that has always existed.
    • Many systems are maintained because “that’s the way it’s always been done.”
    • Organizations don’t know where to start; they think change management is too complex a process.
    • Each group needs to follow the same procedure – groups often have their own processes, but if they don’t agree with one another, this could cause an outage.

    Educate affected stakeholders to prepare for organizational change

    An organizational change management plan should be part of your change management project.

    • Educate stakeholders about:
      • The process change (describe it in a way that the user can understand and is clear and concise).
        • IT changes will be handled in a standardized and repeatable fashion to minimize change-related incidents.
      • Who is impacted?
        • All users.
      • How are they impacted?
        • All change requests will be made using a standard form and will not be deployed until formal approval is received.
      • Change messaging.
        • How to communicate the change (benefits).
      • Learning and development – training your users on the change.
        • Develop and deliver training session on the Change Management SOP to familiarize users with this new method of handling IT change.

    Host a lunch-and-learn session

    • For the initial deployment, host a lunch-and-learn session to educate the business on the change management practice. Relevant stakeholders of affected departments should host it and cover the following topics:
    • What is change management (change management/change control)?
    • The value of change management.
    • What the Change Management SOP looks like.
    • Who is involved in the change management process (the CAB, etc.)?
    • What constitutes a pre-approved change and an emergency change?
    • An overview of the process, including how to avoid unauthorized changes.
    • Who should they contact in case of questions?

    Communicate the new process to all affected stakeholders

    Do not surprise users or support staff with changes. This will result in lost productivity and low satisfaction with IT services.

    • User groups and the business need to be given sufficient notice of an impending change.
    • This will allow them to make appropriate plans to accept the change, minimizing the impact of the change on productivity.
    • A communications plan will be documented in the RFC while the release is being built and tested.
    • It’s the responsibility of the change team to execute on the communications plan.

    Info-Tech Insight

    The success of change communication can be measured by monitoring the number of service desk tickets related to a change that was not communicated to users.

    Communication is crucial to the integration and overall implementation of your change management initiative. An effective communications plan will:

    • Gain support from management at the project proposal phase.
    • Create end-user buy-in once the program is set to launch.
    • Maintain the presence of the program throughout the business.
    • Instill ownership throughout the business from top-level management to new hires.

    Create your communications plan to anticipate challenges, remove obstacles, and ensure buy-in

    Management

    Technicians

    Business Stakeholders

    Provide separate communications to key stakeholder groups

    Why? What problems are you trying to solve?

    What? What processes will it affect (that will affect me)?

    Who? Who will be affected? Who do I go to if I have issues with the new process?

    When? When will this be happening? When will it affect me?

    How? How will these changes manifest themselves?

    Goal? What is the final goal? How will it benefit me?

    Info-Tech Insight

    Pay close attention to the medium of communication. For example, stakeholders on their feet all day would not be as receptive to an email communication compared to those who primarily work in front of a computer. Put yourself into various stakeholders’ shoes to craft a tailored communication of change management.

    4.2.1 Use a Communications Plan to Gain End User Buy-In

    Input

    • List of stakeholder groups for change management

    Output

    • Tailored communications plans for various stakeholder groups

    Materials

    Participants

    • Change Manager
    • Members of the Change Advisory Board
    • Service Desk Manager
    • Operations (optional)
    1. Using Info-Tech’s Change Management Communications Plan, identify key audiences or stakeholder groups that will be affected by the new change management practice.
    2. For each group requiring a communications plan, identify the following:
      • The benefits for that group of individuals.
      • The impact the change will have on them.
      • The best communication method(s) for them.
      • The time frame of the communication.
    3. Complete this information in a table like the one below:
    GroupBenefitsImpactMethodTimeline
    IT Standardized change process All changes must be reviewed and approved Poster campaign 6 months
    End Users Decreased wait time for changes Formal process for RFCs Lunch-and-learn sessions 3 months
    Business Reduced outages Increased involvement in planning and approvals Monthly reports 1 year
    1. Discuss the communications plan:
      • Will this plan ensure that users are given adequate opportunities to accept the changes being deployed?
      • Is the message appropriate for each audience? Is the format appropriate for each audience?
      • Does the communication include training where necessary to help users adopt any new functions/workflows being introduced?

    Download the Change Management Communications Plan

    Present your SOP to key stakeholders and obtain their approval

    Now that you have completed your Change Management SOP, the final step is to get sign-off from senior management to begin the rollout process.

    Know your audience:

    • Determine the service management stakeholders who will be included in the audience for your presentation.
    • You want your presentation to be succinct and hard hitting. Management’s time is tight and they will lose interest if you drag out the delivery.
    • Briefly speak about the need for more formal change management and emphasize the benefits of implementing a more formal process with a SOP.
    • Present your current state assessment results to provide context before presenting the SOP itself.
    • As with any other foundational activity, be prepared with some quick wins to gain executive attention.
    • Be prepared to review with both technical and less technical stakeholders.

    Info-Tech Insight

    The support of senior executive stakeholders is critical to the success of your SOP rollout. Try to wow them with project benefits and make sure they know about the risks/pain points.

    Download the Change Management Project Summary Template

    4.2.2 Create a Project Roadmap to Track Your Implementation Progress

    Input

    • List of implementation tasks

    Output

    • Roadmap and timeline for change management implementation

    Materials

    Participants

    • Change Manager
    • Members of the Change Advisory Board
    • Service Desk Manager
    • Operations (optional)
    1. Info-Tech’s Change Management Roadmap Tool helps you identify and prioritize tasks that need to be completed for the change management implementation project.
    2. Use this tool to identify each action item that will need to be completed as part of the change management initiative. Chart each action item, assign an owner, define the duration, and set a completion date.
    3. Use the resulting rocket diagram as a guide to task completion as you work toward your future state.

    Download the Change Management Roadmap Tool

    Case Study (part 4 of 4)

    Intel implemented a robust change management process.

    Industry: Technology

    Source: Daniel Grove, Intel

    Challenge

    Founded in 1968, the world’s largest microchip and semiconductor company employs over 100,000 people. Intel manufactures processors for major players in the PC market including Apple, Lenovo, HP, and Dell.

    Intel IT supports over 65,000 servers, 3.2 petabytes of data, over 70,000 PCs, and 2.6 million emails per day.

    Intel’s change management program is responsible for over 4,000 changes each week.

    Solution

    Intel had its new change management program in place and the early milestones planned, but one key challenge with any new project is communication.

    The company also needed to navigate the simplification of a previously complex process; end users could be familiar with any of the 37 different change processes or 25 different change management systems of record.

    Top-level buy-in was another concern.

    Results

    Intel first communicated the process changes by publishing the vision and strategy for the project with top management sponsorship.

    The CIO published all of the new change policies, which were supported by the Change Governance Council.

    Intel cited the reason for success as the designation of a Policy and Guidance Council – a group designed to own communication and enforcement of the new policies and processes put in place.

    Summary of Accomplishment

    Problem Solved

    You now have an outline of your new change management process. The hard work starts now for an effective implementation. Make use of the communications plan to socialize the new process with stakeholders and the roadmap to stay on track.

    Remember as you are starting your implementation to keep your documents flexible and treat them as “living documents.” You will likely need to tweak and refine the processware and templates several times to continually improve the process. Furthermore, don’t shy away from seeking feedback from your stakeholders to gain buy-in.

    Lastly, keep an eye on your progress with objective, data-driven metrics. Leverage the trends in your data to drive your decisions. Be sure to revisit the maturity assessment not only to measure and visualize your progress, but to gain insight into your next steps.

    If you would like additional support, have our analysts guide you through other phases as part of an Info-Tech workshop.

    Contact your account representative for more information.

    workshops@infotech.com

    1-888-670-8889

    Additional Support

    If you would like additional support, have our analysts guide you through other phases as part of an Info-Tech workshop.

    To accelerate this project, engage your IT team in an Info-Tech workshop with an Info-Tech analyst team.

    Info-Tech analysts will join you and your team at your location or welcome you to Info-Tech’s historic office in Toronto, Ontario, Canada to participate in an innovative onsite workshop.

    Contact your account representative for more information.

    workshops@infotech.com 1-888-670-8889

    The following are sample activities that will be conducted by Info-Tech analysts with your team:

    1.1.2 Complete a Change Management Maturity Assessment

    Run through the change management maturity assessment with tailored commentary for each action item outlining context and best practices.

    2.2.1 Plot the Process for a Normal Change

    Build a normal change process using Info-Tech’s Change Management Process Library template with an analyst helping you to right size the process for your organization.

    Related Info-Tech Research

    Standardize the Service Desk

    Improve customer service by driving consistency in your support approach and meeting SLAs.

    Stabilize Release and Deployment Management

    Maintain both speed and control while improving the quality of deployments and releases within the infrastructure team.

    Incident and Problem Management

    Don’t let persistent problems govern your department.

    Select Bibliography

    AXELOS Limited. ITIL Foundation: ITIL 4th edition. TSO, 2019, pp. 118–120.

    Behr, Kevin and George Spafford. The Visible Ops Handbook: Implementing ITIL in 4 Practical and Auditable Steps. IT Revolution Press. 2013.

    BMC. “ITIL Change Management.” BMC Software Canada, 22 December 2016.

    Brown, Vance. “Change Management: The Greatest ROI of ITIL.” Cherwell Service Management.

    Cisco. “Change Management: Best Practices.” Cisco, 10 March 2008.

    Grove, Daniel. “Case Study ITIL Change Management Intel Corporation.” PowerShow, 2005.

    ISACA. “COBIT 5: Enabling Processes.” ISACA, 2012.

    Jantti, M. and M. Kainulainen. “Exploring an IT Service Change Management Process: A Case Study.” ICDS 2011: The Fifth International Conference on Digital Society, 23 Feb. 2011.

    Murphy, Vawns. “How to Assess Changes.” The ITSM Review, 29 Jan. 2016.

    Nyo, Isabel. “Best Practices for Change Management in the Age of DevOps.” Atlassian Engineering, 12 May 2021.

    Phillips, Katherine W., Katie A. Liljenquist, and Margaret A. Neale. “Better Decisions Through Diversity.” Kellogg Insight, 1 Oct. 2010.

    Pink Elephant. “Best Practices for Change Management.” Pink Elephant, 2005.

    Sharwood, Simon. “Google broke its own cloud by doing two updates at once.” The Register, 24 Aug. 2016.

    SolarWinds. “How to Eliminate the No: 1 Cause of Network Downtime.” SolarWinds Tech Tips, 25 Apr. 2014.

    The Stationery Office. “ITIL Service Transition: 2011.” The Stationary Office, 29 July 2011.

    UCISA. “ITIL – A Guide to Change Management.” UCISA.

    Zander, Jason. “Final Root Cause Analysis and Improvement Areas: Nov 18 Azure Storage Service Interruption.” Microsoft Azure: Blog and Updates, 17 Dec. 2014.

    Appendix I: Expedited Changes

    Employ the expedited change to promote process adherence

    In many organizations, there are changes which may not fit into the three prescribed categories. The reason behind why the expedited category may be needed generally falls between two possibilities:

    1. External drivers dictate changes via mandates which may not fall within the normal change cycle. A CIO, judge, state/provincial mandate, or request from shared services pushes a change that does not fall within a normal change cycle. However, there is no imminent outage (therefore it is not an emergency). In this case, an expedited change can proceed. Communicate to the change requester that IT and the change build team will still do their best to implement the change without issue, but any extra risk of implementing this expedited change (compared to an normal change) will be absorbed by the change requester.
    2. The change requester did not prepare for the change adequately. This is common if a new change process is being established (and stakeholders are still adapting to the process). Change requesters or the change build team may request the change to be done by a certain date that does not fall within the normal change cycle, or they simply did not give the CAB enough time to vet the change. In this case, you may use the expedited category as a metric (or a “Hall of Shame” example). If you identify a department or individual that frequently request expedited changes, use the expedited category as a means to educate them about the normal change to discourage the behavior moving forward.

    Two possible ways to build an expedited change category”

    1. Build the category similar to an emergency change. In this case, one difference would be the time allotted to fully obtain authorization of the change from the E-CAB and business owner before implementing the change (as opposed to the emergency change workflow).
    2. Have the expedited change reflect the normal change workflow. In this case, all the same steps of the normal change workflow are followed except for expedited timelines between processes. This may include holding an impromptu CAB meeting to authorize the change.

    Example process: Expedited Change Process

    The image is a flowchart, showing the process for Expedited Change.

    For the full process, refer to the Change Management Process Library.

    Appendix II: Optimize IT Change Management in a DevOps Environment

    Change Management cannot be ignored because you are DevOps or Agile

    But it can be right-sized.

    The core tenets of change management still apply no matter the type of development environment an organization has. Changes in any environment carry risk of degrading functionality, and must therefore be vetted. However, the amount of work and rigor put into different stages of the change life cycle can be altered depending on the maturity of the development workflows. The following are several stage gates for change management that MUST be considered if you are a DevOps or Agile shop:

    • Intake assessment (separation of changes from projects, service requests, operational tasks)
      • Within a DevOps or Agile environment, many of the application changes will come directly from the SDLC and projects going live. It does not mean a change must go through CAB, but leveraging the pre-approved category allows for an organization to stick to development lifecycles without being heavily bogged down by change bureaucracy.
    • Technical review
      • Leveraging automation, release contingencies, and the current SDLC documentation to decrease change risk allows for various changes to be designated as pre-approved.
    • Authorization
      • Define the authorization and dependencies of a change early in the lifecycle to gain authorization and necessary signoffs.
    • Documentation/communication
      • Documentation and communication are post-implementation activities that cannot be ignored. If documentation is required throughout the SDLC, then design the RFC to point to the correct documentation instead of duplicating information.

    "Understand that process is hard and finding a solution that fits every need can be tricky. With this change management process we do not try to solve every corner case so much as create a framework by which best judgement can be used to ensure maximum availability of our platforms and services while still complying with our regulatory requirements and making positive changes that will delight our customers.“ -IT Director, Information Cybersecurity Organization

    Five principals for implementing change in DevOps

    Follow these best practices to make sure your requirements are solid:

    People

    The core differences between an Agile or DevOps transition and a traditional approach are the restructuring and the team behind it. As a result, the stakeholders of change management must be onboard for the process to work. This is the most difficult problem to solve if it’s an issue, but open avenues of feedback for a process build is a start.

    DevOps Lifecycles

    • Plan the dev lifecycle so people can’t skirt it. Ensure the process has automated checks so that it’s more work to skirt the system than it is to follow it. Make the right process the process of least resistance.
    • Plan changes from the start to ensure that cross-dependencies are identified early and that the proposed implementation date is deconflicted and visible to other change requesters and change stakeholders.

    Automation

    Automation comes in many forms and is well documented in many development workflows. Having automated signoffs for QA/security checks and stakeholders/cross dependency owner sign offs may not fully replace the CAB but can ease the burden on discussions before implementation.

    Contingencies

    Canary releases, phased releases, dark releases, and toggles are all options you can employ to reduce risk during a release. Furthermore, building in contingencies to the test/rollback plan decreases the risk of the change by decreasing the factor of likelihood.

    Continually Improve

    Building change from the ground up doesn’t meant the process has to be fully fledged before launch. Iterative improvements are possible before achieving an optimal state. Having the proper metrics on the pain points and bottlenecks in the process can identify areas for automation and improvement.

    Increasing the proportion of pre-approved changes

    Leverage the traditional change infrastructure to deploy changes quickly while keeping your risk low.

    • To designate a change as a pre-approved change it must have a low risk rating (based on impact and likelihood). Fortunately, many of the changes within the Agile framework are designed to be small and lower risk (at least within application development). Putting in the work ahead of time to document these changes, template RFCs, and document the dependencies for various changes allows for a shift in the proportion of pre-approved changes.
    • The designation of pre-approved changes is an ongoing process. This is not an overnight initiative. Measure the proportion of changes by category as a metric, setting goals and interim goals to shift the change proportion to a desired ratio.

    The image is a bar graph, with each bar having 3 colour-coded sections: Emergency, Normal, and Pre-Approved. The first bar is before, where the largest change category is Normal. The second bar is after, and the largest change category is Pre-Approved.

    Turn your CAB into a virtual one

    • The CAB does not have to fully disappear in a DevOps environment. If the SDLC is built in a way that authorizes changes through peer reviews and automated checks, by the time it’s deployed, the job of the CAB should have already been completed. Then the authorization stage-gate (traditionally, the CAB) shifts to earlier in the process, reducing the need for an actual CAB meeting. However, the change must still be communicated and documented, even if it’s a pre-approved change.
    • As the proportion of changes shifts from a high degree of normal changes to a high degree of pre-approved changes, the need for CAB meetings should decrease even further. As an end-state, you may reserve actual CAB meetings for high-profile changes (as defined by risk).
    • Lastly, change management does not disappear as a process. Periodic reviews of change management metrics and the pre-approved change list must still be completed.

    Leadership, Culture and Values

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    The challenge

    • Your talent pool determines IT performance and stakeholder satisfaction. You need to retain talent and continually motivate them to go the extra mile.
    • The market for IT talent is growing, in the sense that talent has many more options these days. Turnover is a serious threat to IT's ability to deliver top-notch service to your company.
    • Engagement is more than HR's responsibility. IT leadership is accountable for the retention of top talent and the overall productivity of IT employees.

    Our advice

    Insight

    • Engagement goes both ways. Your initiatives must address a real need, and employees must actively seek the outcomes. Engagement is not a management edict.
    • Engagement is not about access to the latest perks and gadgets. You must address the right and challenging issues. Use a systematic approach to find what lives among the employees and address these.
    • Your impact on your employees is many times bigger than HR's. Leverage your power to lead your team to success and peak performance.

    Impact and results 

    • Our engagement diagnostic and other tools will help get to the root of disengagement in your team.
    • Our guidance helps you to avoid common errors and engagement program pitfalls. They allow you to take control of your own team's engagement.

    The roadmap

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    Get started

    Our concise executive brief shows you why engagement is critical to IT performance in your company. We'll show you our methodology and the ways we can help you in handling this.

    Measure your employee engagement

    You can use our full engagement surveys.

    • Improve Employee Engagement to Drive IT Performance – Phase 1: Measure Employee Engagement (ppt)
    • Engagement Strategy Record (doc)
    • Engagement Communication Template (doc)

    Analyze the results and brainstorm solutions

    Understand your employees' engagement drivers. Involve your team in brainstorming engagement initiatives.

    • Improve Employee Engagement to Drive IT Performance – Phase 2: Analyze Results and Ideate Solutions (ppt)
    • Engagement Survey Results Interpretation Guide (ppt)
    • Full Engagement Survey Focus Group Facilitation Guide (ppt)
    • Pulse Engagement Survey Focus Group Facilitation Guide (ppt)
    • Focus Group Facilitation Guide Driver Definitions (doc)
    • One-on-One Manager Meeting Worksheet (doc)

    Select and implement engagement initiatives

    Choose those initiatives that show the most promise with the most significant impact. Create your action plan and establish transparent and open, and ongoing communication with your team.

    • IT Knowledge Transfer Plan Template (xls)
    • IT Knowledge Identification Interview Guide Template (doc)

    Build your knowledge transfer roadmap

    Knowledge transfer is an ongoing effort. Prioritize and define your initiatives.

    • Improve Employee Engagement to Drive IT Performance – Phase 3: Select and Implement Engagement Initiatives (ppt)
    • Summary of Interdepartmental Engagement Initiatives (doc)
    • Engagement Progress One-Pager (ppt)

     

    Your Company is an Economy: Why This is Your Secret Weapon for Resilience

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    IT specialists often instinctively focus on technical issues, such as server failures or network problems, because they are trained to address the broken parts. However, it's important to consider the context in which these occur. But what if the real problem isn't just the part but the entire system it operates in?

    I want you to take a step back and to stop thinking about your company as a collection of departments and IT systems. Start seeing it for what it truly is: a complex, living, breathing economic system. This isn't some academic analogy. It’s a powerful model that will change how you approach resilience.

    An economic system involves production, resource allocation, and distribution of goods and services, which parallels how a company operates internally. It includes the combination of various departments, the people doing things, the business units, and even the decision-making steps that make up the economic structure of your company. Once you see this, you can never unsee it.

    What is an economic system?

    Let’s quickly demystify this. Forget textbooks and complex theories for a moment. Think about a national economy. It does three basic things:

    1. Production: It makes things. Factories build cars, farms grow food, and programmers write software. This is the creation of value.

    2. Resource Allocation: This process decides who gets what to make those things. Who gets the steel for the cars? The land for the farms? The funding for the software developers? These are all decisions about how to use scarce resources. 

    3. Distribution: This process gets the finished products to the people who need them. Cars go to importers, then dealerships then the customers, food goes to grocery stores, and software gets deployed to servers and then used by clients (in the general sense).

    That's it. Production, allocation, distribution. Every economy, from a simple bartering tribe to the global financial market, operates on these principles. And so does your company.

    So, how is your company an economy?

    Your company doesn't just “do work.” It produces, allocates, and distributes services in its own internal market (and eventually sells outside, otherwise… trouble).

    The production is everywhere. The human resources department produces a “payroll service.” The sales department produces “revenue contracts.” And the IT department? It produces a vast array of services: “compute cycles,” “data storage,” “network connectivity,” and “application uptime.” These are the goods and services that every other part of the company consumes to do their jobs.

    Resource allocation is the lifeblood of your corporate economy. It's the annual budgeting process, the project prioritization meetings, and the daily decisions managers make about where to assign their people. In IT, you are equally part of the allocation process. Most people get to decide at least what they will give priority to that day. Perhaps via the daily scrum or stand-up meetings. Perhaps during the review process. As a manager, when you approve a request for a new high-powered virtual machine for one team, you are making an economic choice. You are allocating a scarce resource that another team can no longer use. As a developer, when you decide that task X is now a higher priority than task Y, you make an economic decision to allocate yourself to task X. It's important to understand that there is an opportunity cost to every decision, whether you label it that way or not. 

    And distribution? That's how these services get to their “consumers.” It’s the internal platforms, the APIs that connect applications, the service desk that fulfills requests, the operations teams that update data via forms into databases, and even the reporting dashboards that deliver information. These are the supply chains and logistics networks of your company’s economy. The consumers are your clients, of course, but also every department that uses a service provided by another department.

    The IT department plays a central role in the company's economy, akin to a central bank and infrastructure provider, by managing essential digital resources like compute, storage, and bandwidth. You control its supply and, through your decisions, influence its value. You also build and maintain the “roads” and “power grid”—the networks and platforms—that the entire corporate economy depends on to function.

    Why This Perspective Is Important for Resilience

    This is where I feel it gets fascinating. When you start seeing your company as an economic system, your understanding of resilience deepens dramatically. You move beyond simply fixing broken things and start thinking about stabilizing a complex, interconnected market.

    It helps you understand true systemic risk.

    When a core database goes down, an engineer sees a technical failure. An economist sees a supply chain collapse. That database isn't just a box with blinking lights; it's a critical supplier of a raw material, namely data. Every single business process, application, and team that creates, updates or consumes that data is now starved of a resource they need to produce their own services. The failure cascades not just through technical dependencies but through economic dependencies. Seeing it this way forces you to ask better questions: Who are the biggest “consumers” of this data supplier? What is the total economic impact of this outage, not just the technical impact? This changes the incident's priority and your response strategy.

    You move beyond simple redundancy.

    The traditional engineering approach to resilience is redundancy. If one server is important, have two. This is like a town having two power plants. It's a good start, but it's not true economic resilience. An economist would ask different questions. Can we diversify our suppliers? Can we re-route via another path? If our primary database provider fails, can we switch to a secondary one, even if it's slower or pricier for a short time? This is the principle of substitution. Can a business process continue to function in a degraded mode, producing a lower-quality “good” for a while instead of stopping completely? This is about economic adaptability, not just technical duplication.

    You could take this even further and move into the realm of business continuity. Can your process work when your primary resource (the database) is not available? How would you redesign your process to work with an alternative solution? This thinking is at the heart of modern operational resilience regulations worldwide. Authorities are no longer just asking if your backups work; they're asking if your firm can fulfill its economic function in the face of severe adversity. They demand a clear grasp of your entire supply chain and a testable exit plan for critical suppliers, including cloud providers.

    You see that this goes way beyond a failing-part view. It goes to the heart of the economic function of your company.

    Incident response becomes economic intervention.

    During a major incident, the incident commander is now no longer just a technical coordinator. You are the head of the “central bank” during a "market crash". Your job is to prevent a localized failure from causing a full-blown corporate recession. Think about your actions:

    • You allocate scarce capital (your top engineers' time) to the most critical problem. The economic cost is the non-delivery of any other product by those people.

    • You implement fiscal policy by prioritizing certain fixes over others to stimulate the quickest “economic” recovery.

    • You manage market confidence through clear, calm, and regular communication to stakeholders, preventing panic from spreading.

    Each decision is an economic intervention designed to restore stability to the system. (If that is not the job description of a central banker, then I eat my hat.)

    Side Note: I often see teams who are obsessed with their own service's uptime, their own local metrics. They proudly report “five nines” of availability, but they do not report on how their service is actually consumed or how critical it is to the company's overall economic output. They've optimized their own factory but don't disclose their output's need level to the company or that their occasional one-hour outage brings the entire company's main assembly line to a halt. Resilience is not about local optimization; it is about the stability of the entire economic system. A dashboard that lists teams in order of availability or whatever other metric is fine, but these numbers must be mapped against their economic relevance. Without the economic relevance weighting, you may be misallocating resources in areas that are not critical or sufficiently important.

    How to Start Thinking Like an Economist in Your Resilience Practice

    This isn't just a theoretical exercise. You can apply this model today to make your organization stronger and yourself more effective to any employer or client.

    First, map your economic flows. Go beyond standard architecture diagrams. Create maps that show how value and services are produced, distributed, and consumed across departments. Identify your most important “supply chains.” Ask business units what IT services are essential for their “production lines” and what the financial impact is when those services are unavailable. This gives you a heat map of economic risk.

    Second, identify your single points of economic failure. In every economy, there are institutions that are “too big to fail.” What are yours? Is it a single authentication service? A legacy mainframe? A specific team of two people who know how a critical system works? These are the areas where a failure will cause a systemic crisis. They require more than just technical redundancy; they need deep, thoughtful resilience planning, including succession plans for people and substitution options for technology.

    Finally, reframe your post-incident reviews. Stop just asking, “What broke and why?” Start asking, “Which economic activity was disrupted?” and “How did the disruption flow through the system?” This shifts the conversation from blaming a component or a team to understanding systemic weaknesses in your company's economy. The goal is not to find a guilty party but to identify where your internal market is fragile and how you can strengthen it with better “monetary policy” (resource allocation) or “infrastructure” (more robust platforms).

    The vicious cycle of a failing economy

    In another article, I mentioned that resilience is a mindset.
     Resilience mindset graphic 

    So what happens when this economic system becomes unstable?

    These issues are typically considered failures and they manifest as irritations, perceived slowness and bugs, all the way to (regular) failures of a process or whole system.

    If this broken economic system is allowed to remain unstable, people will adopt negative behaviors.

    When “the government” (IT) fails to deliver, business teams take matters into their hands and start shadow IT. They may even purchase their own subscriptions.

    In a stable economy, participants trust that resources will be available when needed, but in a broken system, that trust is gone and leads to the hoarding of assets. This may be visible in the requested need for time or even budget allocation. And that leads into protectionism where teams build walls around their data and systems.

    When failures are common, the focus shifts from resolving the systemic problems to assigning blame for the specific symptom. This is akin to the breakdown of trade relations. The applications team blames the infrastructure team for slow servers. The infrastructure team blames the network team for latency. The network team blames the applications team for inefficient code. And around we go.

    Taking it just that little step further: If people live in a failing state long enough, they lose hope. This is learned helplessness. Your most valuable “citizens”—your engineers and business users—become disengaged. They stop reporting bugs because they assume they will never be fixed. They stop suggesting process improvements because they believe their voice doesn't matter.

    And lastly: In a functional system, there are clear processes for requesting services. In your broken economy, these official channels are considered worthless. The only way to get anything done is to generate a crisis. Escalation becomes the primary currency. People learn to bypass the ticketing system and send direct messages to senior leaders because they perceive that's the only way to get a response.

    How to Break the Cycle: Start Small

    To break this cycle, you need to start small and use mechanisms that turn the negative effects of problems into positive effects, like seeing opportunities.

    • Opportunities to correct irritations
    • Opportunities to enhance processes
    • Opportunities to perhaps redesign a service

    Proposing a grand vision will get you polite nods and zero action. I recommend you pick one irritation and fix it. Repeat multiple times until staff starts to perceive a change. Don't try to move the mountain. Remove the first obstacle and make your way up from there. This can be solving an issue, reducing an uncertainty, or actually spotting a way forward. 

    It will go easier as you continue this. Accept that on day one, your credibility is zero. It doesn’t matter whether you're a new manager or a seasoned expert. Trust is earned on the factory floor. Fix one small, nagging irritation for one person. Then another. This is how you build the political and social capital needed to tackle the mountain. It takes time.

    But what will happen next is crucial. There will be a reduction of the negative behaviors. And when you work it efficiently with enough time, you will eliminate those behaviors. And yes, there will be many ifs and buts, and each of the broken elements of a larger chain may require their own solutions. But it is this act of seeing the bigger picture through the constituent parts that will allow you to assign priorities and move closer to the solution in a structural way.
    Seeing step by step results feeds positivism and higher stability. Which in turn again feeds more positivism. 

     

    When you view your company through the lens of an economic system, it elevates the practice of resilience from a purely technical discipline to a value function. It gives you a language to communicate impact and risk to leadership in terms they understand: production, supply, and cost.

    It forces you to see the interconnectedness of everything you do and to appreciate that the failure of a single, seemingly minor component can have large, cascading effects across the entire organization. By thinking like an economist, you stop being just a firefighter, putting out isolated blazes. You become the architect of a more stable, more robust, and ultimately more resilient economy.

    You become the architect of a more stable, more robust, and ultimately more resilient economy. Now, go manage it.

    Always ready for a chat.

    Improve IT-Business Alignment Through an Internal SLA

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    • Parent Category Name: Operations Management
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    • The business is rarely satisfied with IT service levels, yet there is no clear definition of what is acceptable.
    • Dissatisfaction with service levels is often based on perception. Your uptime might be four 9s, but the business only remembers the outages.
    • IT is left trying to hit a moving target with a limited budget and no agreement on where services levels need to improve.

    Our Advice

    Critical Insight

    • Business leaders have service level expectations regardless of whether there is a formal agreement. The SLA process enables IT to manage those expectations.
    • Track current service levels and report them in plain language (e.g. hours and minutes of downtime, not “how many 9s” which then need to be translated) to gain a clearer mutual understanding of current versus desired service levels.
    • Use past incidents to provide context (how much that hour of downtime actually impacted the business) in addition to a business impact analysis to define appropriate target service levels based on actual business need.

    Impact and Result

    Create an effective internal SLA by following a structured process to report current service levels and set realistic expectations with the business. This includes:

    • Defining the current achievable service level by establishing a metrics tracking and monitoring process.
    • Determining appropriate (not ideal) business needs.
    • Creating an SLA that clarifies expectations to reduce IT-business friction.

    Improve IT-Business Alignment Through an Internal SLA Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should create an internal SLA, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Scope the pilot project

    Establish the SLA pilot project and clearly document the problems and challenges that it will address.

    • Improve IT-Business Alignment Through an Internal SLA – Phase 1: Scope the Pilot Project
    • Internal SLA Process Flowcharts (PDF)
    • Internal SLA Process Flowcharts (Visio)
    • Build an Internal SLA Project Charter Template
    • Internal SLA Maturity Scorecard Tool

    2. Establish current service levels

    Expedite the SLA process by thoroughly, carefully, and clearly defining the current achievable service levels.

    • Improve IT-Business Alignment Through an Internal SLA – Phase 2: Determine Current Service Levels
    • Availability and Reliability SLA Metrics Tracking Template
    • Service Desk SLA Metrics Tracking Template
    • Service Catalog SLA Metrics Tracking Template

    3. Identify target service levels and create the SLA

    Create a living document that aligns business needs with IT targets by discovering the impact of your current service level offerings through a conversation with business peers.

    • Improve IT-Business Alignment Through an Internal SLA – Phase 3: Set Target Service Levels and Create the SLA
    • SLA Project Roadmap Tool
    • Availability Internal Service Level Agreement Template
    • Service Catalog Internal Service Level Agreement Template
    • Service Desk Internal Service Level Agreement Template
    • Internal SLA Executive Summary Presentation Template
    [infographic]

    Maximize the Benefits from Enterprise Applications with a Center of Excellence

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    • Parent Category Name: Optimization
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    • Processes pertaining to managing the application are inconsistent and do not drive excellence.
    • There is a lack of interdepartmental collaboration between different teams pertaining to the application.
    • There are no formalized roles and responsibilities for governance and support around enterprise applications.

    Our Advice

    Critical Insight

    • Scale the Center of Excellence (CoE) based on business needs. There is flexibility in how extensively the CoE methodology is applied and rigidity in how consistently it should be used.
    • The CoE is a refinery. It takes raw inputs from the business and produces an enhanced product, removing waste and isolating it from re-entering day-to-day operations.
    • Excellence is about people as much as it is about process. Documented best practices should include competencies, key resources, and identified champions to advocate the CoE practice.

    Impact and Result

    • Formalize roles and responsibilities for all application initiatives.
    • Develop a standard process of governance and oversight surrounding the application.
    • Develop a comprehensive support network that consists of IT, the business, and external stakeholders to address issues and problem areas surrounding the application.

    Maximize the Benefits from Enterprise Applications with a Center of Excellence Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should establish a Center of Excellence for your enterprise application, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Create a vision for the CoE

    Understand the importance of developing an enterprise application CoE, define its scope, and identify key stakeholders.

    • Maximize the Benefits from Enterprise Applications with a Center of Excellence – Phase 1: Create a Vision for the Center of Excellence
    • Enterprise Application Center of Excellence Project Charter

    2. Design the CoE future state

    Gather high-level requirements to determine the ideal future state.

    • Maximize the Benefits from Enterprise Applications with a Center of Excellence – Phase 2: Design the Center of Excellence Future State
    • Center of Excellence Refinery Model Template

    3. Develop a CoE roadmap

    Assess the required capabilities to reach the ideal state CoE.

    • Maximize the Benefits from Enterprise Applications with a Center of Excellence – Phase 3: Develop a Center of Excellence Roadmap
    • Center of Excellence Exceptions Report
    • Track and Measure Benefits Tool
    • Enterprise Application Center of Excellence Stakeholder Presentation Template
    [infographic]

    Workshop: Maximize the Benefits from Enterprise Applications with a Center of Excellence

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Create a Vision for the CoE

    The Purpose

    Understand the importance of developing a CoE for enterprise applications.

    Determine how to best align the CoE mandate with business objectives.

    Complete a CoE project charter to gain buy-in, build a project team, and track project success. 

    Key Benefits Achieved

    Key stakeholders identified.

    Project team created with defined roles and responsibilities.

    Project charter finalized to gain buy-in.

    Activities

    1.1 Evaluate business needs and priorities.

    1.2 Identify key stakeholders and the project team.

    1.3 Align CoE with business priorities.

    1.4 Map current state CoE.

    Outputs

    Project vision

    Defined roles and responsibilities

    Strategic alignment of CoE and the business

    CoE current state schematic

    2 Design the CoE Future State

    The Purpose

    Gain a thorough understanding of pains related to the lack of application governance.

    Identify and recycle existing CoE practices.

    Visualize the CoE enhancement process.

    Visualize your ideal state CoE. 

    Key Benefits Achieved

    Requirements to strengthen the case for the enterprise application CoE.

    CoE value-add refinery.

    Future potential of the CoE.

    Activities

    2.1 Gather requirements.

    2.2 Map the CoE enhancement process.

    2.3 Sketch future state CoE.

    Outputs

    Classified pains, opportunities, and existing practices

    CoE refinery model

    Future state CoE sketch

    3 Develop a CoE Roadmap

    The Purpose

    Assess required capabilities and resourcing.

    List and prioritize CoE initiatives.

    Track and monitor CoE performance. 

    Key Benefits Achieved

    Next steps for the enterprise application CoE.

    CoE resourcing plan.

    CoE benefits realization tracking.

    Activities

    3.1 Build CoE capabilities.

    3.2 Identify risks and mitigation efforts.

    3.3 Prioritize and track CoE initiatives.

    3.4 Finalize stakeholder presentation.

    Outputs

    CoE potential capabilities

    Risk management plan

    CoE initiatives roadmap

    CoE stakeholder presentation

    Create an IT View of the Service Catalog

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    • Parent Category Name: Service Management
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    • Organizations often don’t understand which technical services affect user-facing services.
    • Organizations lack clarity around ownership of responsibilities for service delivery.
    • Organizations are vulnerable to change-related incidents when they don’t have insight into service dependencies and their business impact.

    Our Advice

    Critical Insight

    • Even IT professionals underestimate the effort and the complexity of technical components required to deliver a service.
    • Info-Tech’s methodology promotes service orientation among technical teams by highlighting how their work affects the value of user-facing services.
    • CIOs can use the technical part of the catalog as a tool to articulate the value, dependencies, and constraints of services to business leaders.

    Impact and Result

    • Extend the user-facing service catalog to document the people, processes, and technology required to deliver user-facing services.
    • Bring transparency to how services are delivered to better articulate IT’s capabilities and strengthen IT-business alignment.
    • Increase IT’s ability to assess the impact of changes, make informed decisions, and mitigate change-related risks.
    • Respond to incidents and problems in the IT environment with more agility due to reduced diagnosis time for issues.

    Create an IT View of the Service Catalog Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should build the technical components of your service catalog, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Launch the project

    Build a strong foundation for the project to increase the chances of success.

    • Create an IT View of the Service Catalog – Phase 1: Launch the Project
    • Service Catalog Extension Project Charter
    • Service Catalog Extension Training Deck

    2. Identify service-specific technologies

    Identify which technologies are specific to certain services.

    • Create an IT View of the Service Catalog – Phase 2: Identify Service-Specific Technology
    • IT Service Catalog

    3. Identify underpinning technologies

    Determine which technologies underpin the existence of user-facing services.

    • Create an IT View of the Service Catalog – Phase 3: Identify Underpinning Services

    4. Map the people and processes to the technologies they support

    Document the roles and responsibilities required to deliver each user-facing service.

    • Create an IT View of the Service Catalog – Phase 4: Determine People & Process
    • Service Definitions: Visual Representations
    [infographic]

    Workshop: Create an IT View of the Service Catalog

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Launch the Project

    The Purpose

    Build a foundation to kick off the project.

    Key Benefits Achieved

    A carefully selected team of project participants.

    Identified stakeholders and metrics.

    Activities

    1.1 Create a communication plan

    1.2 Complete the training deck

    Outputs

    Project charter

    Understanding of the process used to complete the definitions

    2 Identify Service-Specific Technologies and Underpinning Technologies

    The Purpose

    Determine the technologies that support the user-facing services.

    Key Benefits Achieved

    Understanding of what is required to run a service.

    Activities

    2.1 Determine service-specific technology categories

    2.2 Identify service-specific technologies

    2.3 Determine underpinning technologies

    Outputs

    Logical buckets of service-specific technologies makes it easier to identify them

    Identified technologies

    Identified underpinning services and technologies

    3 Identify People and Processes

    The Purpose

    Discover the roles and responsibilities required to deliver each user-facing service.

    Key Benefits Achieved

    Understanding of what is required to deliver each user-facing service.

    Activities

    3.1 Determine roles required to deliver services based on organizational structure

    3.2 Document the services

    Outputs

    Mapped responsibilities to each user-facing service

    Completed service definition visuals

    4 Complete the Service Definition Chart and Visual Diagrams

    The Purpose

    Create a central hub (database) of all the technical components required to deliver a service.

    Key Benefits Achieved

    Single source of information where IT can see what is required to deliver each service.

    Ability to leverage the extended catalog to benefit the organization.

    Activities

    4.1 Document all the previous steps in the service definition chart and visual diagrams

    4.2 Review service definition with team and subject matter experts

    Outputs

    Completed service definition visual diagrams and completed catalog

    Build an Application Rationalization Framework

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    • Almost two-thirds of organizations report that they have too many or far too many applications due to sprawl from poorly managed portfolios, and application managers are spending too much time supporting non-critical applications and not enough time on their most vital ones.
    • The necessary pieces of rationalization are rarely in one place. You need to assemble the resources to collect vital rationalization criteria.
    • There is a lack of standard practices to define the business value that the applications in a portfolio provide, and without value rationalization, decisions are misaligned to business needs.

    Our Advice

    Critical Insight

    There is no “one size fits all.” Applying a rigid approach to rationalization with inflexible inputs can delay or prevent you from realizing value. Play to your strengths and build a framework that aligns to your goals and limitations.

    Impact and Result

    • Define the roles, responsibilities, and outputs for application rationalization within your application portfolio management practice.
    • Build a tailored application rationalization framework (ARF) aligned with your motivations, goals, and limitations.
    • Apply the various application assessments to produce the information that your dispositions will be based on.
    • Initiate an application portfolio roadmap that will showcase your rationalization decisions to key stakeholders.

    Build an Application Rationalization Framework Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should rationalize your applications and why you need a framework that is specific to your goals and limitations, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Lay your foundations

    Define the motivations, goals, and scope of your rationalization effort. Build the action plan and engagement tactics to roll out the rationalization activities.

    • Build an Application Rationalization Framework – Phase 1: Lay Your Foundations
    • Application Rationalization Tool

    2. Plan your application rationalization framework

    Understand the core assessments performed in application rationalizations. Define your application rationalization framework and degree of rigor in applying these assessments based on your goals and limitations.

    • Build an Application Rationalization Framework – Phase 2: Plan Your Application Rationalization Framework

    3. Test and adapt your application rationalization framework

    Test your application rationalization framework using Info-Tech’s tool set on your first iteration. Perform a retrospective and adapt your framework based on that experience and outcomes.

    • Build an Application Rationalization Framework – Phase 3: Test and Adapt Your Application Rationalization Framework
    • Application TCO Calculator
    • Value Calculator

    4. Initiate your roadmap

    Review, determine, and prioritize your dispositions to ensure they align to your goals. Initiate an application portfolio roadmap to showcase your rationalization decisions to key stakeholders.

    • Build an Application Rationalization Framework – Phase 4: Initiate Your Roadmap
    • Disposition Prioritization Tool
    [infographic]

    Workshop: Build an Application Rationalization Framework

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Lay Your Foundations

    The Purpose

    Define the goals, scope, roles, and responsibilities of your rationalization effort.

    Key Benefits Achieved

    Defined motivations, long and short-term goals, and metrics for your rationalization effort.

    Definition of application.

    Defined roles and responsibilities for your rationalization effort.

    Activities

    1.1 Define motivations and goals for rationalization.

    1.2 Define “application.”

    1.3 Identify team and responsivities.

    1.4 Adapt target dispositions.

    1.5 Initiate Application Rationalization Framework (ARF).

    Outputs

    Goals, motivations, and metrics for rationalizations

    Definition of “Application”

    Defined dispositions

    Defined core APM team and handoffs

    2 Assess Business Value

    The Purpose

    Review and adapt Info-Tech’s methodology and toolset.

    Assess business value of applications.

    Key Benefits Achieved

    Tailored application rationalization framework

    Defined business value drivers

    Business value scores for applications

    Activities

    2.1 Review Application Rationalization Tool.

    2.2 Review focused apps, capabilities, and areas of functionality overlap.

    2.3 Define business value drivers.

    2.4 Determine the value score of focused apps.

    Outputs

    Application Rationalization Tool

    List of functional overlaps

    Weighed business value drivers

    Value scores for focused application

    Value Calculator

    3 Gather Application Information

    The Purpose

    Continue to review and adapt Info-Tech’s methodology and toolset.

    Key Benefits Achieved

    Tailored application rationalization framework

    TCO values for applications

    Technical health review of applications

    Recommended dispositions for applications

    Activities

    3.1 Determine TCO for focused apps.

    3.2 Determine technical health of focused apps.

    3.3 Review APA.

    3.4 Review recommended dispositions.

    3.5 Perform retrospective of assessments and adapt ARF.

    Outputs

    TCO of focused applications

    TCO Calculator

    Technical health of focused apps

    Defined rationalization criteria

    Recommended disposition for focused apps

    4 Gather, Assess, and Select Dispositions

    The Purpose

    Review and perform high-level prioritization of dispositions.

    Build a roadmap for dispositions.

    Determine ongoing rationalization and application portfolio management activities.

    Key Benefits Achieved

    Application Portfolio Roadmap

    Prioritized Dispositions

    Activities

    4.1 Determine dispositions.

    4.2 Prioritize dispositions.

    4.3 Initiate portfolio roadmap.

    4.4 Build an action plan for next iterations and ongoing activities.

    4.5 Finalize ARF.

    Outputs

    Disposition Prioritization Tool

    Application portfolio roadmap

    Action plan for next iterations and ongoing activities

    Further reading

    Build an Application Rationalization Framework

    Manage your application portfolio to minimize risk and maximize value.

    Analyst Perspective

    "You're not rationalizing for the sake of IT, you’re rationalizing your apps to create better outcomes for the business and your customers. Consider what’s in it for delivery, operations, the business, and the customer." – Cole Cioran, Senior Director – Research, Application Delivery and Management

    Our understanding of the problem

    This Research Is Designed For:

    • Application portfolio managers, application portfolio management (APM) teams, or any application leaders who are tasked with making application portfolio decisions.
    • Application leaders looking to align their portfolios to the organization’s strategy.
    • Application leaders who need a process for rationalizing their applications.

    This Research Will Help You:

    • Measure the business value of your applications.
    • Rationalize your portfolio to determine the best disposition for each application.
    • Initiate a roadmap that will showcase the future of your applications.

    This Research Will Also Assist:

    • CIOs and other business leaders who need to understand the applications in their portfolio, the value they contribute to the business, and their strategic direction over a given timeline.
    • Steering committees and/or the PMO that needs to understand the process by which application dispositions are generated.

    This Research Will Help Them:

    • Build their reputation as an IT leader who drives the business forward.
    • Define the organization’s value statement in the context of IT and their applications.
    • Visualize the roadmap to the organization’s target application landscape.

    Executive Summary

    Situation

    • Almost two-thirds of organizations report that they have too many or far too many applications due to sprawl from poorly managed portfolios (Flexera, 2015).
    • Application managers are spending too much time supporting non-critical applications and not enough time on their most vital ones.
    • Application managers need their portfolios to be current and effective and evolve continuously to support the business or risk being marginalized.

    Complication

    • The necessary pieces of rationalization are rarely in one place. You need to assemble the resources to collect vital rationalization criteria.
    • There is a lack of standard practices to define the business value that the applications in a portfolio provide and, without value rationalization, decisions are misaligned to business needs.

    Resolution

    • Define the roles, responsibilities, and outputs for application rationalization within your application portfolio management (APM) and other related practices.
    • Build a tailored application rationalization framework (ARF) aligned with your motivations, goals, and limitations.
    • Apply the various application assessments to produce the information, which your dispositions will be based on, and adapt your ARF based on the experiences of your first iteration.
    • Review, determine, and prioritize your application dispositions to create a portfolio strategy aligned to your goals.
    • Initiate an application portfolio roadmap, which will showcase your rationalization decisions to key stakeholders.

    Info-Tech Insight

    There is no one size fits all.

    Applying a rigid approach with inflexible inputs can delay or prevent you from realizing value. Play to your strengths and build a framework that aligns to your goals and limitations.

    Business value must drive your decisions.

    Of the 11 vendor capabilities asked about by Info-Tech’s SoftwareReviews, “business value created” has the second highest relationship with overall software satisfaction.

    Take an iterative approach.

    Larger approaches take longer and are more likely to fail. Identify the applications that best address your strategic objectives, then: rationalize, learn, repeat.

    Info-Tech recommends a disciplined, step-by-step approach as outlined in our Application Portfolio Strategy Program

    Step 1 "No Knowledge": Define application capabilities and visualize lifecycle stages

    Application Discovery

    1. Build in Application Portfolio Management Principles.
    2. Conduct Application Alignment.
    3. Build Detailed Application Inventory

    Step 2 "No Strategy": Rationalize application portfolio and visualize strategic directions

    Application Rationalization

    1. Set Your Rationalization Framework
    2. Conduct Assessment & Assign Dispositions
    3. Create an Application Portfolio Roadmap

    Step 3 "No Plan": Build a product roadmap and visualize the detailed plan

    Detailed Disposition Planning

    1. Conduct an Impact Assessment
    2. Determine the Details of the Disposition
    3. Create Detailed Product Roadmaps

    This blueprint focuses on step 2 of Info-Tech's Application Portfolio Strategy Program. Our methodology assumes you have completed the following activities, which are outlined in Discover Your Applications.

    • Collected your full application inventory (including Shadow IT)
    • Aligned applications to business capabilities
    • Determined redundant applications
    • Identified appropriate subject matter experts (business and technical) for your applications

    Info-Tech's four-phase methodology

    Phase 1

    Lay Your Foundations

    • Define Motivations, Goals, and Scope
    • Iteration and Engagement Planning

    This phase is intended to establish the fundamentals in launching either a rationalization initiative or ongoing practice.

    Here we define goals, scope, and the involvement of various roles from both IT and the business.

    Phase 2

    Plan Your ARF

    • Establish Rationalization Inputs and Current Gaps

    This phase is intended to review a high-level approach to rationalization and determine which analyses are necessary and their appropriate level of depth.

    Here we produce an initial ARF and discuss any gaps in terms of the availability of necessary data points and additional collection methods that will need to be applied.

    Phase 3

    Test and Adapt Your ARF

    • Perform First Iteration Analysis
    • First Iteration Retrospective and Adaptation

    This phase is intended to put the ARF into action and adapt as necessary to ensure success in your organization.

    If appropriate, here we apply Info-Tech’s ARF and toolset and test it against a set of applications to determine how best to adapt these materials for your needs.

    Phase 4

    Initiate Your Roadmap

    • Prioritize and Roadmap Applications
    • Ongoing Rationalization and Roadmapping

    This phase is intended to capture results of rationalization and solidify your rationalization initiative or ongoing practice.

    Here we aim to inject your dispositions into an application portfolio roadmap and ensure ongoing governance of APM activities.

    There is an inconsistent understanding and ownership of the application portfolio

    What can I discover about my portfolio?

    Application portfolios are misunderstood.

    Portfolios are viewed as only supportive in nature. There is no strategy or process to evaluate application portfolios effectively. As a result, organizations build a roadmap with a lack of understanding of their portfolio.

    72% of organizations do not have an excellent understanding of the application portfolio (Capgemini).

    How can I improve my portfolio?

    Misalignment between Applications and Business Operations

    Applications fail to meet their intended function, resulting in duplication, a waste of resources, and a decrease in ROI. This makes it harder for IT to justify to the business the reasons to complete a roadmap.

    48% of organizations believe that there are more applications than the business requires (Capgemini).

    How can my portfolio help transform the business?

    IT's budget is to keep the lights on.

    The application portfolio is complex and pervasive and requires constant support from IT. This makes it increasingly difficult for IT to adopt or develop new strategies since its immediate goal will always be to fix what already exists. This causes large delays and breaks in the timeline to complete a roadmap.

    68% of IT directors have wasted time and money because they did not have better visibility of application roadmaps (ComputerWeekly).

    Roadmaps can be the solution, but stall when they lack the information needed for good decision making

    An application portfolio roadmap provides a visual representation of your application portfolio, is used to plan out the portfolio’s strategy over a given time frame, and assists management in key decisions. But…

    • You can’t change an app without knowing its backend.
    • You can't rationalize what you don't know.
    • You can’t confirm redundancies without knowing every app.
    • You can’t rationalize without the business perspective.

    A roadmap is meaningless if you haven’t done any analysis to understand the multiple perspectives on your applications.

    Application rationalization ensures roadmaps reflect what the business actually wants and needs

    Application rationalization is the practice of strategically identifying business applications across an organization to determine which applications should be kept, replaced, retired, or consolidated (TechTarget).

    Discover, Improve, and Transform Through Application Rationalization

    Your application rationalization effort increases the maturity of your roadmap efforts by increasing value to the business. Go beyond the discover phase – leverage application rationalization insights to reach the improve and transform phases.

    Strong Apps Are Key to Business Satisfaction

    79% of organizations with high application suite satisfaction believe that IT offers the organization a competitive edge over others in the industry. (Info-Tech Research Group, N=230)

    Info-Tech Insight

    Companies with an effective portfolio are twice as likely to report high-quality applications, four times as likely to report high proficiency in legacy apps management, and six times as likely to report strong business alignment.

    Rationalization comes at a justified cost

    Rationalization can reduce costs and drive innovation

    Projecting the ROI of application rationalization is difficult and dangerous when used as the only marker for success.

    However, rationalization, when done effectively, will help drop operational or maintenance costs of your applications as well as provide many more opportunities to add value to the business.

    A graph with Time on the X-axis and Cost on the Y axis. The graph compares cost before rationalization, where the cost of the existing portfolio is high, with cost after rationalization, where the cost of the existing portfolio is reduced. The graph demonstrates a decrease in overall portfolio spend after rationalization

    Organizations lack a strategic approach to application rationalization, leading to failure

    IT leaders strive to push the business forward but are stuck in a cycle of reaction where they manage short-term needs rather than strategic approaches.

    Why Is This the Case?

    Lack of Relevant Information

    Rationalization fails without appropriately detailed, accurate, and up-to-date information. You need to identify what information is available and assemble the teams to collect and analyze it.

    Failure to Align With Business Objectives

    Rationalization fails when you lack a clear list of strategic and collaborative priorities; priorities need to be both IT and non-IT related to align with the business objectives and provide value.

    IT Leaders Fails to Justify Projects

    Adhering to a rigid rationalization process can be complex and costly. Play to your strengths and build an ARF based on your goals and limitations.

    Info-Tech Insight

    Misaligned portfolio roadmaps are known to lead teams and projects into failure!
    Building an up-to-date portfolio roadmap that aligns business objectives to IT objectives will increase approval and help the business see the long-term value of roadmapping.

    Don’t start in the middle; ensure you have the basics down

    Application portfolio strategy practice maturity stages

    1. Discover Your Applications
    2. Improve
    3. Transform
    A graph with Rigor of APM Practice on the X-axis and Value to the Business on the Y-axis. The content of the graph is split into the 3 maturity stages, Discover, Improve, and Transform. With each step, the Value to the Business and Rigor of APM Practice increase.

    Disambiguate your systems and clarify your scope

    Define the items that make up your portfolio.

    Broad or unclear definitions of “application” can complicate the scope of rationalization. Take the time to define an application and come to a common understanding of the systems which will be the focus of your rationalization effort.

    Bundling systems under common banner or taking a product view of your applications and components can be an effective way to ensure you include your full collection of systems, without having to perform too many individual assessments.

    Scope

    Single... Capability enabled by... Whole...
    Digital Product + Service Digital Platform Platform Portfolio Customer Facing
    Product (one or more apps) Product Family Product Portfolio

    Application Application Architecture Application Portfolio Internal

    A graphic listing the following products: UI, Applications, Middleware, Data, and Infrastructure. A banner reading APIs runs through all products, and UI, Applications, and Middleware are bracketed off as Application

    Info-Tech’s framework can be applied to portfolios of apps, products, and their related capabilities or services.

    However you organize your tech stack, Info-Tech’s application rationalization framework can be applied.

    Understand the multiple lenses of application rationalization and include in your framework

    There are many lenses to view your applications. Rationalize your applications using all perspectives to assess your portfolio and determine the most beneficial course of action.

    Application Alignment - Architect Perspective

    How well does the entire portfolio align to your business capabilities?

    Are there overlaps or redundancies in your application features?

    Covered in Discover Your Applications.

    Business Value - CEO Perspective

    Is the application producing sufficient business value?

    Does it impact profitability, enable capabilities, or add any critical factor that fulfills the mission and vision?

    TCO - CIO Perspective

    What is the overall cost of the application?

    What is the projected cost as your organization grows? What is the cost to maintain the application?

    End User

    How does the end user perceive the application?

    What is the user experience?

    Do the features adequately support the intended functions?

    Is the application important or does it have high utilization?

    Technical Value - App Team Perspective

    What is the state of the backend of the application?

    Has the application maintained sufficient code quality? Is the application reliable? How does it fit into your application architecture?

    Each perspective requires its own analysis and is an area of criteria for rationalization.

    Apply the appropriate amount of rigor for your ARF based on your specific goals and limitations

    Ideally, the richer the data the better the results, but the reality is in-depth analysis is challenging and you’ll need to play to your strengths to be successful.

    Light-Weight Assessment

    App to capability alignment.

    Determine overlaps.

    Subjective 1-10 scale

    Subjective T-shirt size (high, med., low)

    End-user surveys

    Performance temperature check

    Thorough Analysis

    App to process alignment.

    Determine redundancies.

    Apply a value measurement framework.

    Projected TCO with traceability to ALM & financial records.

    Custom build interviews with multiple end users

    Tool and metric-based analysis

    There is no one-size-fits all rationalization. The primary goal of this blueprint is to help you determine the appropriate level of analysis given your motivations and goals for this effort as well as the limitations of resources, timeline, and accessible information.

    Rationalize and build your application portfolio strategy the right way to ensure success

    Big-Bang Approach

    • An attempt to assess the whole portfolio at once.
    • The result is information overload.
    • Information gathered is likely incomplete and/or inaccurate.
    • Tangible benefits are a long time away.

    Covert Approach

    • Information is collected behind the scenes and whenever information sources are available.
    • Assumptions about the business use of applications go unconfirmed.

    Corner-of-the-Desk Approach

    • No one is explicitly dedicated to building a strategy or APM practices.
    • Information is collected whenever the application team has time available.
    • Benefits are pushed out and value is lost.

    Iterative Approach

    • Carried out in phases, concentrating on individual business units or subsets of applications.
    • Priority areas are completed first.
    • The APM practice strengthens through experience.

    Sponsored Mandate Approach

    • The appropriate business stakeholders participate.
    • Rationalization is given project sponsors who champion the practice and communicate the benefits across the organization.

    Dedicated Approach

    • Rationalization and other APM activities are given a budget and formal agenda.
    • Roles and responsibilities are assigned to team members.

    Use Info-Tech’s Application Portfolio Assessment Diagnostic to add the end users’ perspective to your decision making

    Prior to Blueprint: Call 1-888-670-8889 to inquire about or request the Application Portfolio Assessment.

    Info-Tech Best Practice

    The approach in this blueprint has been designed in coordination with Info-Tech’s Application Portfolio Assessment (APA) Diagnostic. While it is not a prerequisite, your project will experience the best results and be completed much quicker by taking advantage of our diagnostic offering prior to initiating the activities in this blueprint.

    Use the program diagnostic to:

    • Assess the importance and satisfaction of enterprise applications.
    • Solicit feedback from your end users on applications being used.
    • Understand the strengths and weaknesses of your current applications.
    • Perform a high-level application rationalization initiative.

    Integrate diagnostic results to:

    • Target which applications to analyze in greater detail.
    • Expand on the initial application rationalization results with a more comprehensive and business-value-focused criteria.

    Use Info-Tech’s Application Rationalization Tool to determine and then visualize your application portfolio strategy

    At the center of this project is an Application Rationalization Tool that is used as a living document of your:

      1. Customizable Application Rationalization Framework

      2. Recommendation Dispositions

      3. Application Portfolio Roadmap (seen below)

    Use the step-by-step advice within this blueprint to rationalize your application portfolio and build a realistic and accurate application roadmap that drives business value.

    Central to our approach to application rationalization are industry-leading frameworks

    Info-Tech uses the APQC and COBIT5 frameworks for certain areas of this research. Contextualizing application rationalization within these frameworks clarifies its importance and role and ensures that our assessment tool is focused on key priority areas. The APQC and COBIT5 frameworks are used as a starting point for assessing application effectiveness within specific business capabilities of the different components of application rationalization.

    APQC is one of the world's leading proponents of business benchmarking, best practices, and knowledge management research.

    COBIT 5 is the leading framework for the governance and management of enterprise IT.

    In addition to industry-leading frameworks, our best-practice approach is enhanced by the insights and guidance from our analysts, industry experts, and our clients.

    Our peer network of over 33,000 happy clients proves the effectiveness of our research.

    Our team conducts 1,000+ hours of primary and secondary research to ensure that our approach is enhanced by best practices.

    A public utility organization is using Info-Tech’s approach for rationalization of its applications for reduced complexity

    Case Study

    Industry: Public Sector

    Source: Info-Tech Research Group

    Challenge

    • The public utility has a complex application portfolio, with a large number of applications custom-built that provide limited functionality to certain business groups.
    • The organization needed to move away from custom point solutions and adopt more hosted solutions to cater to larger audiences across business domains.
    • The organization required a comprehensive solution for the following:
      • Understanding how applications are being used by business users.
      • Unraveling the complexity of its application landscape using a formal rationalization process.

    Solution

    • The organization went through a rationalization process with Info-Tech in a four-day onsite engagement to determine the following:
      • Satisfaction level and quality evaluation of end users’ perception of application functionality.
      • Confirmation on what needs to be done with each application under assessment.
      • The level of impact the necessary changes required for a particular application would have on the greater app ecosystem.
      • Prioritization methodology for application roadmap implementation.

    Results

    • Info-Tech’s Application Portfolio Assessment Diagnostic report helped the public utility understand what applications users valued and found difficult to use.
    • The rationalization process gave insight into situations where functionality was duplicated across multiple applications and could be consolidated within one application.
    • The organization determined that its application portfolio was highly complex, and Info-Tech provided a good framework for more in-depth analysis.
    • The organization now has a rationalization process that it can take to other business domains.

    Marketing Management Suite Software Selection Guide

    • Buy Link or Shortcode: {j2store}552|cart{/j2store}
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    • Parent Category Name: Marketing Solutions
    • Parent Category Link: /marketing-solutions
    • Selecting and implementing the right MMS platform – one that aligns with your requirements is a significant undertaking.
    • Despite the importance of selecting and implementing the right MMS platform, many organizations struggle to define an approach to picking the most appropriate vendor and rolling out the solution in an effective and cost-efficient manner.
    • IT often finds itself in the unenviable position of taking the fall for an MMS platform that doesn’t deliver on the promise of the MMS strategy.

    Our Advice

    Critical Insight

    • MMS platform selection must be driven by your overall customer experience management strategy. Link your MMS selection to your organization’s CXM framework.
    • Determine what exactly you require from your MMS platform; leverage use cases to help guide selection.
    • Ensure strong points of integration between your MMS and other software such as CRM and POS. Your MMS solution should not live in isolation; it must be part of a wider ecosystem.

    Impact and Result

    • An MMS platform that effectively meets business needs and delivers value.
    • Reduced costs during MMS vendor platform selection and faster time to results after implementation.

    Marketing Management Suite Software Selection Guide Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Marketing Management Suite Software Selection Guide – A deck that walks you through the process of building your business case and selecting the proper MMS platform.

    This blueprint will help you build a business case for selecting the right MMS platform, define key requirements, and conduct a thorough analysis and scan of the current state of the ever-evolving MMS market space.

    • Marketing Management Suite Software Selection Guide Storyboard
    [infographic]

    Further reading

    Marketing Management Suite Software Selection Guide

    Streamline your organizational approach to selecting a right-sized marketing management platform.

    Analyst perspective

    A robustly configured and comprehensive MMS platform is a crucial ingredient to help kick-start your organization's cross-channel and multichannel marketing management initiatives.

    Modern marketing management suites (MMS) are imperative given today's complex, multitiered, and often non-standardized marketing processes. Relying on isolated methods such as lead generation or email marketing techniques for executing key cross-channel and multichannel marketing initiatives is not enough to handle the complexity of contemporary marketing management activities.

    Organizations need to invest in highly customizable and functionally extensive MMS platforms to provide value alongside the marketing value chain and a 360-degree view of the consumer's marketing journey. IT needs to be rigorously involved with the sourcing and implementation of the new MMS tool, and the necessary business units also need to own the requirements and be involved from the initial stages of software selection.

    To succeed with MMS implementation, consider drafting a detailed roadmap that outlines milestone activities for configuration, security, points of integration, and data migration capabilities and provides for ongoing application maintenance and support.

    This is a picture of Yaz Palanichamy

    Yaz Palanichamy
    Senior Research Analyst, Customer Experience Strategy
    Info-Tech Research Group

    Executive summary

    Your Challenge

    • Many organizations struggle with taking a systematic and structured approach to selecting a right-sized marketing management suite (MMS) – an indispensable part of managing an organization's specific and nuanced marketing management needs.
    • Organizations must define a clear-cut strategic approach to investing in a new MMS platform. Exercising the appropriate selection and implementation rigor for a right-sized MMS tool is a critical step in delivering concrete business value to sustain various marketing value chains across the organization.

    Common Obstacles

    • An MMS vendor that is not well aligned to marketing requirements wastes resources and causes an endless cascade of end-user frustration.
    • The MMS market is rapidly evolving, making it difficult for vendors to retain a competitive foothold in the space.
    • IT managers and/or marketing professionals often find themselves in the unenviable position of taking the fall for MMS platforms that fail to deliver on the promise of the overarching marketing management strategy.

    Info-Tech's Approach

    • MMS platform selection must be driven by your overall marketing management strategy. Email marketing techniques, social marketing, and/or lead management strategies are often not enough to satisfy the more sophisticated use cases demanded by increasingly complex customer segmentation levels.
    • For organizations with a large audience or varied product offerings, a well-integrated MMS platform enables the management of various complex campaigns across many channels, product lines, customer segments, and marketing groups throughout the enterprise.

    Info-Tech Insight

    IT must collaborate with marketing professionals and other key stakeholder groups to define a unified vision and holistic outlook for a right-sized MMS platform.

    Info-Tech's methodology for selecting a right-sized marketing management suite platform

    1. Understand Core MMS Features

    2. Build the Business Case & Streamline Requirements

    3. Discover the MMS Market Space & Prepare for Implementation

    Phase Steps

    1. Define MMS Platforms
    2. Classify Table Stakes & Differentiating Capabilities
    3. Explore Trends
    1. Build the Business Case
    2. Streamline the Requirements Elicitation Process for a New MMS Platform
    3. Develop an Inclusive RFP Approach
    1. Discover Key Players in the Vendor Landscape
    2. Engage the Shortlist & Select Finalist
    3. Prepare for Implementation

    Phase Outcomes

    1. Consensus on scope of MMS and key MMS platform capabilities
    1. MMS platform selection business case
    2. Top-level use cases and requirements
    3. Procurement vehicle best practices
    1. Market analysis of MMS platforms
    2. Overview of shortlisted vendors
    3. Implementation considerations

    Guided Implementation

    What does a typical GI on this topic look like?

    Phase 1 Phase 2 Phase 3

    Call #1: Understand what a marketing management suite is. Discuss core capabilities and key trends.

    Call #2: Build the business case
    to select a right-sized MMS.

    Call #3: Define your core
    MMS requirements.

    Call #4: Build and sustain procurement vehicle best practices.

    Call #5: Evaluate the MMS vendor landscape and short-list viable options.


    Call #6: Review implementation considerations.

    A Guided Implementation (GI) is a series of calls with an Info-Tech analyst to help implement our best practices in your organization.

    The MMS procurement process should be broken into segments:

    1. Create a vendor shortlist using this buyer's guide.
    2. Define a structured approach to selection.
    3. Review the contract.

    Info-Tech offers various levels of support to best suit your needs

    DIY Toolkit

    “Our team has already made this critical project a priority, and we have the time and capability, but some guidance along the way would be helpful.”

    Guided Implementation

    “Our team knows that we need to fix a process, but we need assistance to determine where to focus. Some check-ins along the way would help keep us on track.”

    Workshop

    “We need to hit the ground running and get this project kicked off immediately. Our team has the ability to take this over once we get a framework and strategy in place.”

    Consulting

    “Our team does not have the time or the knowledge to take this project on. We need assistance through the entirety of this project.”

    Diagnostics and consistent frameworks used throughout all four options

    EXECUTIVE BRIEF

    What are marketing management suite platforms?

    Our Definition: Marketing management suite (MMS) platforms are core enterprise applications that provide a unified set of marketing processes for a given organization and, typically, the capability to coordinate key cross-channel marketing initiatives.

    Key product capabilities for sophisticated MMS platforms include but are not limited to:

    • Email marketing
    • Lead nurturing
    • Social media management
    • Content curation and distribution
    • Marketing reporting and analytics
    • Consistent brand messaging

    Using a robust and comprehensive MMS platform equips marketers with the appropriate tools needed to make more informed decisions around campaign execution, resulting in better targeting, acquisition, and customer retention initiatives. Moreover, such tools can help bolster effective revenue generation and ensure more viable growth initiatives for future marketing growth enablement strategies.

    Info-Tech Insight

    Feature sets are rapidly evolving over time as MMS offerings continue to proliferate in this market space. Ensure that you focus on core components such as customer conversion rates and new lead captures through maintaining well- integrated multichannel campaigns.

    Marketing Management Suite Software Selection Buyer's Guide

    Info-Tech Insight

    A right-sized MMS software selection and procurement decision should involve comprehensive requirements and needs analysis by not just Marketing but also other organizational units such as IT, in conjunction with input suppled from the internal vendor procurement team.

    MMS Software Selection & Vendor Procurement Journey. The three main steps are: Envision the Art of the Possible; Elicit Granular Requirements; Contextualize the MMS Vendor Market Space

    Phase 1

    Understand Core MMS Features

    Phase 1

    Phase 2

    Phase 3

    1.1 Define MMS Platforms

    1.2 Classify Table Stakes & Differentiating Capabilities

    1.3 Explore Trends

    2.1 Build the Business Case

    2.2 Streamline Requirements Elicitation

    2.3 Develop an Inclusive RFP Approach

    3.1 Discover Key Players in the Vendor Landscape

    3.2 Engage the Shortlist & Select Finalist

    3.3 Prepare for Implementation

    This phase will walk you through the following activities:

    • Level-set an understanding of MMS technology.
    • Define which MMS features are table stakes (standard) and which are key differentiating functionalities.
    • Identify the art of the possible in a modern MMS platform from sales, marketing, and service lenses.

    This phase involves the following participants:

    • CMO
    • Digital Marketing Project Manager
    • Marketing Data Analytics Analyst
    • Marketing Management Executive

    What are marketing management suite platforms?

    Our Definition: Marketing management suite (MMS) platforms are core enterprise applications that provide a unified set of marketing processes for a given organization and, typically, the capability to coordinate key cross-channel marketing initiatives.

    Key product capabilities for sophisticated MMS platforms include but are not limited to:

    • Email marketing
    • Lead nurturing
    • Social media management
    • Content curation and distribution
    • Marketing reporting and analytics
    • Consistent brand messaging

    Using a robust and comprehensive MMS platform equips marketers with the appropriate tools needed to make more informed decisions around campaign execution, resulting in better targeting, acquisition, and customer retention initiatives. Moreover, such tools can help bolster effective revenue generation and ensure more viable growth initiatives for future marketing growth enablement strategies.

    Info-Tech Insight

    Feature sets are rapidly evolving over time as MMS offerings continue to proliferate in this market space. Ensure that you focus on core components such as customer conversion rates and new lead captures through maintaining well- integrated multichannel campaigns.

    Marketing through the ages

    Tracing the foundational origins of marketing management practices

    Initial traction for marketing management strategies began with the need to holistically understand the effects of advertising efforts and how the media mix could be best optimized.

    1902

    1920s-1930s

    1942

    1952-1964

    1970s-1990s

    Recognizing the increasing need for focused and professional marketing efforts, the University of Pennsylvania offers the first marketing course, dubbed "The Marketing of Products."

    As broadcast media began to peak, marketers needed to manage a greater number of complex and interspersed marketing channels.

    The introduction of television ads in 1942 offered new opportunities for brands to reach consumers across a growing media landscape. To generate the highest ROI, marketers sought to understand the consumer and focus on more tailored messaging and product personalization. Thus, modern marketing practices were born.

    Following the introduction of broadcast media, marketers had to develop strategies beyond traditional spray-and-pray methods. The first modern marketing measurement concept, "marketing mix," was conceptualized in 1952 and popularized in 1964 by Neil Borden.

    This period marked the digital revolution and the new era of marketing. With the advent of new communications technology and the modern internet, marketing management strategies reached new heights of sophistication. During the early 1990s, search engines emerged to help users navigate the web, leading to early forms of search engine optimization and advertising.

    Where it's going: the future state of marketing management

    1. Increasing Complexity Driving Consumer Purchasing Decisions
      • "The main complexity is dealing with the increasing product variety and changing consumer demands, which is forcing marketers to abandon undifferentiated marketing strategies and even niche marketing strategies and to adopt a mass customization process interacting one-to-one with their customers." – Complexity, 2019
    2. Consumers Seeking More Tailored Brand Personalization
      • Financial Services marketers lead all other industries in AI application adoption, with 37% currently using them (Salesforce, 2019).
    3. The Inclusion of More AI-Enabled Marketing Strategies
      • According to a 2022 Nostro report, 70% of consumers say it is important that brands continue to offer personalized consumer experiences.
    4. Green Marketing
      • Recent studies have shown that up to 80% of all consumers are interested in green marketing strategies (Marketing Schools, 2020).

    Marketing management by the numbers

    Key trends

    6%

    As a continuously growing discipline, marketing management roles are predicted to grow faster than average, at a rate of 6% over the next decade.

    Source: U.S. Bureau of Labor Statistics, 2021

    17%

    While many marketing management vendors offer A/B testing, only 17% of marketers are actively using A/B testing on landing pages to increase conversion rates.

    Source: Oracle, 2022

    70%

    It is imperative that technology and SaaS companies begin to use marketing automation as a core component of their martech strategy to remain competitive. About 70% of technology and SaaS companies are employing integrated martech tools.

    Source: American Marketing Association, 2021

    Understand MMS table stakes features

    Organizations can expect nearly all MMS vendors to provide the following functionality

    Email Marketing

    Lead Nurturing

    Reporting, Analytics, and Marketing KPIs

    Marketing Campaign Management

    Integrational Catalog

    The use of email alongside marketing efforts to promote a business' products and services. Email marketing can be a powerful tool to maintain connections with your audience and ensure sustained brand promotion.

    The process of developing and nurturing relationships with key customer contacts at every major touchpoint in their customer journey. MMS platforms can use automated lead-nurturing functions that are triggered by customer behavior.

    The use of well-defined metrics to help curate, gather, and analyze marketing data to help track performance and improve the marketing department's future marketing decisions and strategies.

    Tools needed for the planning, execution, tracking, and analysis of direct marketing campaigns. Such tools are needed to help gauge your buyers' sentiments toward your company's product offerings and services.

    MMS platforms should generally have a comprehensive open API/integration catalog. Most MMS platforms should have dedicated integration points to interface with various tools across the marketing landscape (e.g. social media, email, SEO, CRM, CMS tools, etc.).

    Identify differentiating MMS features

    While not always deemed must-have functionality, these features may be the deciding factor when choosing between two MMS-focused vendors.

    Digital Asset Management (DAM)

    A DAM can help manage digital media asset files (e.g. photos, audio files, video).

    Customer Data Management

    Customer data management modules help your organization track essential customer information to maximize your marketing results.

    Text-Based Marketing

    Text-based marketing strategy is ideal for any organization primarily focused on coordinating structured and efficient marketing campaigns.

    Customer
    Journey Orchestration

    Customer journey orchestration enables users to orchestrate customer conversations and journeys across the entire marketing value chain.

    AI-Driven Workflows

    AI-powered workflows can help eliminate complexities and allow marketers to automate and optimize tasks across the marketing spectrum.

    Dynamic Segmentation

    Dynamic segmentation to target audience cohorts based on recent actions and stated preferences.

    Advanced Email Marketing

    These include capabilities such as A/B testing, spam filter testing, and detailed performance reporting.

    Ensure you understand the art of the possible across the MMS landscape

    Understanding the trending feature sets that encompass the broader MMS vendor landscape will best equip your organization with the knowledge needed to effectively match today's MMS platforms with your organization's marketing requirements.

    Holistically examine the potential of any MMS solution through three main lenses:

    Data-Driven
    Digital Advertising

    Adapt innovative techniques such as conversational marketing to help collect, analyze, and synthesize crucial audience information to improve the customer marketing experience and pre-screen prospects in a more conscientious manner.

    Next Best Action Marketing

    Next best action marketing (NBAM) is a customer-centric paradigm/marketing technique designed to capture specific information about customers and their individual preferences. Predicting customers' future actions by understanding their intent during their purchasing decisions stage will help improve conversion rates.

    AI-Driven Customer
    Segmentation

    The use of inclusive and innovative AI-based forecast modeling techniques can help more accurately analyze customer data to create more targeted segments. As such, marketing messages will be more accurately tailored to the customer that is reading them.

    Art of the possible: data-driven digital advertising

    CONVERSATIONAL MARKETING INTELLIGENCE

    Are you curious about the measures needed to boost engagement among your client base and other primary target audience groups? Conversational marketing intelligence metrics can help collect and disseminate key descriptive data points across a broader range of audience information.

    AI-DRIVEN CONVERSATIONAL MARKETING DEVICES

    Certain social media channels (e.g. LinkedIn and Facebook) like to take advantage of click-to-Messenger-style applications to help drive meaningful conversations with customers and learn more about their buying preferences. In addition, AI-driven chatbot applications can help the organization glean important information about the customer's persona by asking probing questions about their marketing purchase behaviors and preferences.

    METAVERSE- DRIVEN BRANDING AND ADVERTISING

    One of the newest phenomena in data-driven marketing technology and digital advertising techniques is the metaverse, where users can represent themselves and their brand via virtual avatars to further gamify their marketing strategies. Moreover, brands can create immersive experiences and engage with influencers and established communities and collect a wealth of information about their audience that can help drive customer retention and loyalty.

    Case study

    This is the logos for Gucci and Roblox.

    Metaverse marketing extends the potential for commercial brand development and representation: a deep dive into Gucci's metaverse practice

    INDUSTRY: Luxury Goods Apparel
    SOURCE: Vogue Business

    Challenge

    Beginning with a small, family-owned leather shop known as House of Gucci in Florence, Italy, businessman and fashion designer Guccio Gucci sold saddles, leather bags, and other accessories to horsemen during the 1920s. Over the years, Gucci's offerings have grown to include various other personal luxury goods.

    As consumer preferences have evolved over time, particularly with the younger generation, Gucci's professional marketing teams looked to invest in virtual technology environments to help build and sustain better brand awareness among younger consumer audiences.

    Solution

    In response to the increasing presence of metaverse-savvy gamers on the internet, Gucci began investing in developing its online metaverse presence to bolster its commercial marketing brand there.

    A recent collaboration with Roblox, an online gaming platform that offers virtual experiences, provided Gucci the means to showcase its fashion items using the Gucci Garden – a virtual art installation project for Generation Z consumers, powered by Roblox's VR technology. The Gucci Garden virtual system featured a French-styled garden environment where players could try on and buy Gucci virtual fashion items to dress up their blank avatars.

    Results

    Gucci's disruptive, innovative metaverse marketing campaign project with Roblox is proof of its commitment to tapping new marketing growth channels to showcase the brand to engage new and prospective consumers (e.g. Roblox's player base) across more unique sandboxed/simulation environments.

    The freedom and flexibility in the metaverse environments allows brands such as Gucci to execute a more flexible digital marketing approach and enables them to take advantage of innovative metaverse-driven technologies in the market to further drive their data-driven digital marketing campaigns.

    Art of the possible: next best action marketing (NBAM)

    NEXT BEST ACTION PREDICTIVE MODELING

    To improve conversion propensity, next best action techniques can use predictive modeling methods to help build a dynamic overview of the customer journey. With information sourced from actionable marketing intelligence data, MMS platforms can use NBAM techniques to identify customer needs based on their buying behavior, social media interactions, and other insights to determine what unique set of actions should be taken for each customer.

    MACHINE LEARNING–BASED RECOMMENDER SYSTEMS

    Rules-based recommender systems can help assign probabilities of purchasing behaviors based on the patterns in touchpoints of a customer's journey and interaction with your brand. For instance, a large grocery chain company such as Walmart or Whole Foods will use ML-based recommender systems to decide what coupons they should offer to their customers based on their purchasing history.

    Art of the possible: AI-driven customer segmentation

    MACHINE/DEEP LEARNING (ML/DL) ALGORITHMS

    The inclusion of AI in data analytics helps make customer targeting more accurate
    and meaningful. Organizations can analyze customer data more thoroughly and generate in-depth contextual and descriptive information about the targeted segments. In addition, they can use this information to automate the personalization of marketing campaigns for a specific target audience group.

    UNDERSTANDING CUSTOMER SENTIMENTS

    To greatly benefit from AI-powered customer segmentation, organizations must deploy specialized custom AI solutions to help organize qualitative comments into quantitative data. This approach requires companies to use custom AI models and tools that will analyze customer sentiments and experiences based on data extracted from various touchpoints (e.g. CRM systems, emails, chatbot logs).

    Phase 2

    Build the Business Case and Streamline Requirements

    Phase 1

    Phase 2

    Phase 3

    1.1 Define MMS Platforms

    1.2 Classify Table Stakes & Differentiating Capabilities

    1.3 Explore Trends

    2.1 Build the Business Case

    2.2 Streamline Requirements Elicitation

    2.3 Develop an Inclusive RFP Approach

    3.1 Discover Key Players in the Vendor Landscape

    3.2 Engage the Shortlist & Select Finalist

    3.3 Prepare for Implementation

    This phase will walk you through the following activities:

    • Define and build the business case for the selection of a right-sized MMS platform.
    • Elicit and prioritize granular requirements for your MMS platform.

    This phase involves the following participants:

    • CMO
    • Technical Marketing Analyst
    • Digital Marketing Project Manager
    • Marketing Data Analytics Analyst
    • Marketing Management Executive

    Software Selection Engagement

    5 Advisory Calls over a 5-Week Period to Accelerate Your Selection Process

    Expert analyst guidance over 5 weeks on average to select software and negotiate with the vendor.

    Save money, align stakeholders, speed up the process and make better decisions.

    Use a repeatable, formal methodology to improve your application selection process.

    Better, faster results, guaranteed, included in your membership.

    This is an image of the plan for five advisory calls over a five-week period.

    CLICK HERE to book your Selection Engagement

    Elicit and prioritize granular requirements for your marketing management suite (MMS) platform

    Understanding business needs through requirements gathering is the key to defining everything you need from your software. However, it is an area where people often make critical mistakes.

    Poorly scoped requirements

    Best practices

    • Fail to be comprehensive and miss certain areas of scope.
    • Focus on how the solution should work instead of what it must accomplish.
    • Have multiple levels of detail within the requirements, causing inconsistency and confusion.
    • Drill all the way down to system-level detail.
    • Add unnecessary constraints based on what is done today rather than focusing on what is needed for tomorrow.
    • Omit constraints or preferences that buyers think are obvious.
    • Get a clear understanding of what the system needs to do and what it is expected to produce.
    • Test against the principle of MECE – requirements should be "mutually exclusive and collectively exhaustive."
    • Explicitly state the obvious and assume nothing.
    • Investigate what is sold on the market and how it is sold. Use language that is consistent with that of the market and focus on key differentiators – not table stakes.
    • Contain the appropriate level of detail – the level should be suitable for procurement and sufficient for differentiating vendors.

    Info-Tech Insight
    Poor requirements are the number one reason projects fail. Review Info-Tech's Improve Requirements Gathering blueprint to learn how to improve your requirements analysis and get results that truly satisfy stakeholder needs.

    Info-Tech's approach

    Develop an inclusive and thorough approach to the RFP process

    Identity Need; Define Business requirements; Gain Business Authorization; Perform RFI/RFP; Negotiate Agreement; Purchase Goods and Services; Assess and Measure Performance.

    Info-Tech Insight

    Review Info-Tech's process and understand how you can prevent your organization from leaking negotiation leverage while preventing vendors from taking control of your RFP.

    The Info-Tech difference:

    1. The secret to managing an RFP is to make it as manageable and as thorough as possible. The RFP process should be like any other aspect of business – by developing a standard process. With a process in place, you are better able to handle whatever comes your way, because you know the steps you need to follow to produce a top-notch RFP.
    2. The business then identifies the need for more information about a product/service or determines that a purchase is required.
    3. A team of stakeholders from each area impacted gather all business, technical, legal, and risk requirements. What are the expectations of the vendor relationship post-RFP? How will the vendors be evaluated?
    4. Based on the predetermined requirements, either an RFI or an RFP is issued to vendors with a due date.

    Leverage Info-Tech's Contract Review Service to level the playing field with your shortlisted vendors

    You may be faced with multiple products, services, master service agreements, licensing models, service agreements, and more.
    Use Info-Tech's Contract Review Service to gain insights on your agreements:

    1. Are all key terms included?
    2. Are they applicable to your business?
    3. Can you trust that results will be delivered?
    4. What questions should you be asking from an IT perspective?

    Validate that a contract meets IT's and the business' needs by looking beyond the legal terminology. Use a practical set of questions, rules, and guidance to improve your value for dollar spent.

    This is an image of three screenshots from Info-Tech's Contract Review Service.

    CLICK to BOOK The Contract Review Service

    CLICK to DOWNLOAD Master Contract Review and Negotiation for Software Agreements

    Phase 3

    Discover the MMS Market Space and Prepare for Implementation

    Phase 1

    Phase 2

    Phase 3

    1.1 Define MMS Platforms

    1.2 Classify Table Stakes & Differentiating Capabilities

    1.3 Explore Trends

    2.1 Build the Business Case

    2.2 Streamline Requirements Elicitation

    2.3 Develop an Inclusive RFP Approach

    3.1 Discover Key Players in the Vendor Landscape

    3.2 Engage the Shortlist & Select Finalist

    3.3 Prepare for Implementation

    This phase will walk you through the following activities:

    • Dive into the key players of the MMS vendor landscape.
    • Understand best practices for building a vendor shortlist.
    • Understand key implementation considerations for MMS.

    This phase involves the following participants:

    • CMO
    • Marketing Management Executive
    • Applications Manager
    • Digital Marketing Project Manager
    • Sales Executive
    • Vendor Outreach and Partnerships Manager

    Review your use cases to start your shortlist

    Your Info-Tech analysts can help you narrow down the list of vendors that will meet your requirements.

    Next steps will include:

    1. Reviewing your requirements.
    2. Checking out SoftwareReviews.
    3. Shortlisting your vendors.
    4. Conducting demos and detailed proposal reviews.
    5. Selecting and contracting with a finalist!

    Get to know the key players in the MMS landscape

    The following slides provide a top-level overview of the popular players you will encounter in your MMS shortlisting process.

    This is a series of images of the logos for the companies which will be discussed later in this blueprint.

    Evaluate software category leaders through vendor rankings and awards

    SoftwareReviews

    This is an image of two screenshots from the Data Quadrant Report.

    The Data Quadrant is a thorough evaluation and ranking of all software in an individual category to compare platforms across multiple dimensions.

    Vendors are ranked by their Composite Score, based on individual feature evaluations, user satisfaction rankings, vendor capability comparisons, and likeliness to recommend the platform.

    This is an image of two screenshots from the Emotional Footprint Report.

    The Emotional Footprint is a powerful indicator of overall user sentiment toward the relationship with the vendor, capturing data across five dimensions.

    Vendors are ranked by their Customer Experience (CX) Score, which combines the overall Emotional Footprint rating with a measure of the value delivered by the solution.

    Speak with category experts to dive deeper into the vendor landscape

    SoftwareReviews

    • Fact-based reviews of business software from IT professionals.
    • Product and category reports with state-of-the-art data visualization.
    • Top-tier data quality backed by a rigorous quality assurance process.
    • User-experience insight that reveals the intangibles of working with a vendor.

    CLICK HERE to ACCESS

    Comprehensive software reviews
    to make better IT decisions

    We collect and analyze the most detailed reviews on enterprise software from real users to give you an unprecedented view into the product and vendor before you buy.

    SoftwareReviews is powered by Info-Tech

    Technology coverage is a priority for Info-Tech, and SoftwareReviews provides the most comprehensive unbiased data on today's technology. Combined with the insight of our expert analysts, our members receive unparalleled support in their buying journey.

    SoftwareReviews' Enterprise MMS Rankings

    Strengths:

    • Advanced Campaign Management
    • Email Marketing Automation
    • Multichannel Integration

    Areas to Improve:

    • Mobile Marketing Management
    • Advanced Data Segmentation
    • Pricing Sensitivity and Implementation Support Model

    This is an image of SoftwareReviews analysis for Adobe Experience Cloud.

    history

    This is the Logo for Adobe Experience Cloud

    "Adobe Experience Cloud (AEC), formerly Adobe Marketing Cloud (AMC), provides a host of innovative multichannel analytics, social, advertising, media optimization, and content management products (just to name a few). The Adobe Marketing Cloud package allows users with valid subscriptions to download the entire collection and use it directly on their computer with open access to online updates. Organizations that have a deeply ingrained Adobe footprint and have already reaped the benefits of Adobe's existing portfolio of cloud services products (e.g. Adobe Creative Cloud) will find the AEC suite a functionally robust and scalable fit for their marketing management and marketing automation needs.

    However, it is important to note that AEC's pricing model is expensive when compared to other competitors in the space (e.g. Sugar Market) and, therefore, is not as affordable for smaller or mid-sized organizations. Moreover, there is the expectation of a learning curve with the AEC platform. Newly onboarded users will need to spend some time learning how to navigate and work comfortably with AEC's marketing automaton modules. "
    - Yaz Palanichamy
    Senior Research Analyst, Info-Tech Research Group

    Adobe Experience Cloud Platform pricing is opaque.
    Request a demo.*

    *Info-Tech recommends reaching out to the vendor's internal sales management team for explicit details on individual pricing plans for the Adobe Marketing Cloud suite.

    2021

    Adobe Experience Platform Launch is integrated into the Adobe Experience Platform as a suite of data collection technologies (Experience League, Adobe).

    November 2020

    Adobe announces that it will spend $1.5 billion to acquire Workfront, a provider of marketing collaboration software (TechTarget, 2020).

    September 2018

    Adobe acquires marketing automation software company Marketo (CNBC, 2018).

    June 2018

    Adobe buys e-commerce services provider Magento Commerce from private equity firm Permira for $1.68 billion (TechCrunch, 2018).

    2011

    Adobe acquires DemDex, Inc. with the intention of adding DemDex's audience-optimization software to the Adobe Online Marketing Suite (Adobe News, 2011).

    2009

    Adobe acquires online marketing and web analytics company Omniture for $1.8 billion and integrates its products into the Adobe Marketing Cloud (Zippia, 2022).

    Adobe platform launches in December 1982.

    SoftwareReviews' Enterprise MMS Rankings

    Strengths:

    • Marketing Workflow Management
    • Advanced Data Segmentation
    • Marketing Operations Management

    Areas to Improve:

    • Email Marketing Automation
    • Marketing Asset Management
    • Process of Creating and/or Managing Marketing Lists

    This is an image of SoftwareReviews analysis for Dynamics 365

    history

    This is the logo for Dynamics 365

    2021

    Microsoft Dynamics 365 suite adds customer journey orchestration as a viable key feature (Tech Target, 2021)

    2019

    Microsoft begins adding to its Dynamics 365 suite in April 2019 with new functionalities such as virtual agents, fraud detection, new mixed reality (Microsoft Dynamics 365 Blog, 2019).

    2017

    Adobe and Microsoft expand key partnership between Adobe Experience Manager and Dynamics 365 integration (TechCrunch, 2017).

    2016

    Microsoft Dynamics CRM paid seats begin growing steadily at more than 2.5x year-over-year (TechCrunch, 2016).

    2016

    On-premises application, called Dynamics 365 Customer Engagement, contains the Dynamics 365 Marketing Management platform (Learn Microsoft, 2023).

    Microsoft Dynamics 365 product suite is released on November 1, 2016.

    "Microsoft Dynamics 365 for Marketing remains a viable option for organizations that require a range of innovative MMS tools that can provide a wealth of functional capabilities (e.g. AI-powered analytics to create targeted segments, A/B testing, personalizing engagement for each customer). Moreover, Microsoft Dynamics 365 for Marketing offers trial options to sandbox their platform for free for 30 days to help users familiarize themselves with the software before buying into the product suite.

    However, ensure that you have the time to effectively train users on implementing the MS Dynamics 365 platform. The platform does not score high on customizability in SoftwareReviews reports. Developers have only a limited ability to modify the core UI, so organizations need to be fully equipped with the knowledge needed to successfully navigate MS-based applications to take full advantage of the platform. For organizations deep in the Microsoft stack, D365 Marketing is a compelling option."
    Yaz Palanichamy
    Senior Research Analyst, Info-Tech Research Group

    Dynamics 365
    Marketing

    Dynamics 365
    Marketing (Attachment)

    • Starts from $1,500 per tenant/month*
    • Includes 10,000 contacts, 100,000 interactions, and 1,000 SMS messages
    • For organizations without any other Dynamics 365 application
    • Starts from $750 per tenant/month*
    • Includes 10,000 contacts, 100,000 interactions, and 1,000 SMS messages
    • For organizations with a qualifying Dynamics 365 application

    * Pricing correct as of October 2022. Listed in USD and absent discounts. See pricing on vendor's website for latest information.

    SoftwareReviews' Enterprise MMS Rankings

    Strengths:

    • Marketing Analytics
    • Marketing Workflow Management
    • Lead Nurturing

    Areas to Improve:

    • Advanced Campaign Management
    • Email Marketing Automation
    • Marketing Segmentation

    This is an image of SoftwareReviews analysis for HubSpot

    history

    This is an image of the Logo for HubSpot

    2022

    HubSpot Marketing Hub releases Campaigns 2.0 module for its Marketing Hub platform (HubSpot, 2022).

    2018


    HubSpot announces the launch of its Marketing Hub Starter platform, a new offering that aims to give growing teams the tools they need to start marketing right (HubSpot Company News, 2018).

    2014

    HubSpot celebrates its first initial public offering on the NYSE market (HubSpot Company News, 2014).

    2013

    HubSpot opens its first international office location in Dublin, Ireland
    (HubSpot News, 2013).

    2010

    Brian Halligan and Dharmesh Shah write "Inbound Marketing," a seminal book that focuses on inbound marketing principles (HubSpot, n.d.).

    HubSpot opens for business in Cambridge, MA, USA, in 2005.

    "HubSpot's Marketing Hub software ranks consistently high in scores across SoftwareReviews reports and remains a strong choice for organizations that want to run successful inbound marketing campaigns that make customers interested and engaged with their business. HubSpot Marketing Hub employs comprehensive feature sets, including the option to streamline ad tracking and management, perform various audience segmentation techniques, and build personalized and automated marketing campaigns.

    However, SoftwareReviews reports indicate end users are concerned that HubSpot Marketing Hub's platform may be slightly overpriced in recent years and not cost effective for smaller and mid-sized companies that are working with a limited budget. Moreover, when it comes to mobile user accessibility reports, HubSpot's Marketing Hub does not directly offer data usage reports in relation to how mobile users navigate various web pages on the customer's website."
    Yaz Palanichamy
    Senior Research Analyst, Info-Tech Research Group

    HubSpot Marketing Hub (Starter Package)

    HubSpot Marketing Hub (Professional Package)

    HubSpot Marketing Hub (Enterprise Package)

    • Starts from $50/month*
    • Includes 1,000 marketing contacts
    • All non-marketing contacts are free, up to a limit of 15 million overall contacts (marketing contacts + non-marketing contracts)
    • Starts from $890/month*
    • Includes 2,000 marketing contacts
    • Onboarding is required for a one-time fee of $3,000
    • Starts from $3600/month*
    • Includes 10,000 marketing contacts
    • Onboarding is required for a one-time fee of $6,000

    *Pricing correct as of October 2022. Listed in USD and absent discounts.
    See pricing on vendor's website for latest information.

    SoftwareReviews' Enterprise MMS Rankings

    Strengths:

    • Email Marketing Automation
    • Customer Journey Mapping
    • Contacts Management

    Areas to Improve:

    • Pricing Model Flexibility
    • Integrational API Support
    • Antiquated UI/CX Design Elements

    This is an image of SoftwareReviews analysis for Maropost

    history

    This is an image of the Logo for MAROPOST Marketing Cloud

    2022

    Maropost acquires Retail Express, leading retail POS software in Australia for $55M (PRWire, 2022).

    2018


    Maropost develops innovative product feature updates to its marketing cloud platform (e.g. automated social campaign management, event segmentation for mobile apps) (Maropost, 2019).

    2015

    US-based communications organization Success selects Maropost Marketing Cloud for marketing automation use cases (Apps Run The World, 2015).

    2017

    Maropost is on track to become one of Toronto's fastest-growing companies, generating $30M in annual revenue (MarTech Series, 2017).

    2015

    Maropost is ranked as a "High Performer" in the Email Marketing category in a G2 Crowd Grid Report (VentureBeat, 2015).

    Maropost is founded in 2011 as a customer-centric ESP platform.

    Maropost Marketing Cloud – Essential

    Maropost
    Marketing Cloud –Professional

    Maropost
    Marketing Cloud –Enterprise

    • Starts from $279/month*
    • Includes baseline features such as email campaigns, A/B campaigns, transactional emails, etc.
    • Starts from $849/month*
    • Includes additional system functionalities of interest (e.g. mobile keywords, more journeys for marketing automation use cases)
    • Starts from $1,699/month*
    • Includes unlimited number of journeys
    • Upper limit for custom contact fields is increased by 100-150

    *Pricing correct as of October 2022. Listed in USD and absent discounts.
    See pricing on vendor's website for latest information.

    SoftwareReviews' Enterprise MMS Rankings

    Strengths:

    • Advanced Data Segmentation
    • Marketing Analytics
    • Multichannel Integration

    Areas to Improve:

    • Marketing Operations
      Management
    • Marketing Asset Management
    • Community Marketing Management

    This is an image of SoftwareReviews analysis for Oracle Marketing Cloud.

    history

    This is an image of the Logo for Oracle Marketing Cloud

    2021

    New advanced intelligence capabilities within Oracle Eloqua Marketing Automation help deliver more targeted and personalized messages (Oracle, Marketing Automation documentation).

    2015


    Oracle revamps its marketing cloud with new feature sets, including Oracle ID Graph for cross-platform identification of customers, AppCloud Connect, etc. (Forbes, 2015).

    2014

    Oracle announces the launch of the Oracle Marketing Cloud (TechCrunch, 2014).

    2005

    Oracle acquires PeopleSoft, a company that produces human resource management systems, in 2005 for $10.3B (The Economic Times, 2016).

    1982

    Oracle becomes the first company to sell relational database management software (RDBMS). In 1982 it has revenue of $2.5M (Encyclopedia.com).

    Relational Software, Inc (RSI) – later renamed Oracle Corporation – is founded in 1977.

    "Oracle Marketing Cloud offers a comprehensive interwoven and integrated marketing management solution that can help end users launch cross-channel marketing programs and unify all prospect and customer marketing signals within one singular view. Oracle Marketing Cloud ranks consistently high across our SoftwareReviews reports and sustains top scores in overall customer experience rankings at a factor of 9.0. The emotional sentiment of users interacting with Oracle Marketing Cloud is also highly favorable, with Oracle's Emotional Footprint score at +93.

    Users should be aware that some of the reporting mechanisms and report-generation capabilities may not be as mature as those of some of its competitors in the MMS space (e.g. Salesforce, Adobe). Data exportability also presents a challenge in Oracle Marketing Cloud and requires a lot of internal tweaking between end users of the system to function properly. Finally, pricing sensitivity may be a concern for small and mid-sized organizations who may find Oracle's higher-tiered pricing plans to be out of reach. "
    Yaz Palanichamy
    Senior Research Analyst, Info-Tech Research Group

    Oracle Marketing Cloud pricing is opaque.
    Request a demo.*

    *Info-Tech recommends reaching out to the vendor's internal sales management team for explicit details on individual pricing plans for the Adobe Marketing Cloud suite.

    SoftwareReviews' Enterprise MMS Rankings

    Strengths:

    • Marketing Analytics
    • Advanced Campaign Management
    • Email Marketing Automation
    • Social Media Marketing Management

    Areas to Improve:

    • Community Marketing Management
    • Marketing Operations Management
    • Pricing Sensitivity and Vendor Support Model

    This is an image of SoftwareReviews analysis for Salesforce

    history

    This is an image of the Logo for Salesforce Marketing Cloud

    2022

    Salesforce announces sustainability as a core company value (Forbes, 2022).

    2012



    Salesforce unveils Salesforce Marketing Cloud during Dreamforce 2012, with 90,000 registered attendees (Dice, 2012).

    2009

    Salesforce launches Service Cloud, bringing customer service and support automation features to the market (TechCrunch, 2009).

    2003


    The first Dreamforce event is held at the Westin St. Francis hotel in downtown San Francisco
    (Salesforce, 2020).

    2001


    Salesforce delivers $22.4M in revenue for the fiscal year ending January 31, 2002 (Salesforce, 2020).

    Salesforce is founded in 1999.

    "Salesforce Marketing Cloud is a long-term juggernaut of the marketing management software space and is the subject of many Info-Tech member inquiries. It retains strong composite and customer experience (CX) scores in our SoftwareReviews reports. Some standout features of the platform include marketing analytics, advanced campaign management functionalities, email marketing automation, and customer journey management capabilities. In recent years Salesforce has made great strides in improving the overall user experience by investing in new product functionalities such as the Einstein What-If Analyzer, which helps test how your next email campaign will impact overall customer engagement, triggers personalized campaign messages based on an individual user's behavior, and uses powerful real-time segmentation and sophisticated AI to deliver contextually relevant experiences that inspire customers to act.

    On the downside, we commonly see Salesforce's solutions as costlier than competitors' offerings, and its commercial/sales teams tend to be overly aggressive in marketing its solutions without a distinct link to overarching business requirements. "
    Yaz Palanichamy
    Senior Research Analyst, Info-Tech Research Group

    Marketing Cloud Basics

    Marketing Cloud Pro

    Marketing Cloud Corporate

    Marketing Cloud Enterprise

    • Starts at $400*
    • Per org/month
    • Personalized promotional email marketing
    • Starts at $1,250*
    • Per org/month
    • Personalized marketing automation with email solutions
    • Starts at $3,750*
    • Per org/month
    • Personalized cross-channel strategic marketing solutions

    "Request a Quote"

    *Pricing correct as of October 2022. Listed in USD and absent discounts. See pricing on vendor's website for latest information.

    SoftwareReviews' Enterprise MMS Rankings

    Strengths:

    • Email Marketing Automation
    • Marketing Workflow Management
    • Marketing Analytics

    Areas to Improve:

    • Mobile Marketing Management
    • Marketing Operations Management
    • Advanced Data Segmentation

    This is an image of SoftwareReviews analysis for SAP

    history

    This is an image of the Logo for SAP

    2022

    SAP announces the second cycle of the 2022 SAP Customer Engagement Initiative. (SAP Community Blog, 2022).

    2020

    SAP acquires Austrian cloud marketing company Emarsys (TechCrunch, 2020).

    2015

    SAP Digital for Customer Engagement launches in May 2015 (SAP News, 2015).

    2009

    SAP begins branching out into three markets of the future (mobile technology, database technology, and cloud). SAP acquires some of its competitors (e.g. Ariba, SuccessFactors, Business Objects) to quickly establish itself as a key player in those areas (SAP, n.d.).

    1999

    SAP responds to the internet and new economy by launching its mysap.com strategy (SAP, n.d.).

    SAP is founded In 1972.

    "Over the years, SAP has positioned itself as one of the usual suspects across the enterprise applications market. While SAP has a broad range of capabilities within the CRM and customer experience space, it consistently underperforms in many of our user-driven SoftwareReviews reports for MMS and adjacent areas, ranking lower in MMS product feature capabilities such as email marketing automation and advanced campaign management than other mainstream MMS vendors, including Salesforce Marketing Cloud and Adobe Experience Cloud. The SAP Customer Engagement Marketing platform seems decidedly a secondary focus for SAP, behind its more compelling presence across the enterprise resource planning space.

    If you are approaching an MMS selection from a greenfield lens and with no legacy vendor baggage for SAP elsewhere, experience suggests that your needs will be better served by a vendor that places greater primacy on the MMS aspect of their portfolio."
    Yaz Palanichamy
    Senior Research Analyst, Info-Tech Research Group

    SAP Customer Engagement Marketing pricing is opaque:
    Request a demo.*

    *Info-Tech recommends reaching out to the vendor's internal sales management team for explicit details on individual pricing plans for the Adobe Marketing Cloud suite.

    SoftwareReviews' Enterprise MMS Rankings

    Strengths:

    • Social Media Automation
    • Email Marketing Automation
    • Marketing Analytics

    Areas to Improve:

    • Ease of Data Integration
    • Breadth of Features
    • Marketing Workflow Management

    b

    SoftwareReviews' Enterprise MMS Rankings

    Strengths:

    • Campaign Management
    • Segmentation
    • Email Delivery

    Areas to Improve:

    • Mobile Optimization
    • A/B Testing
    • Content Authoring

    This is an image of SoftwareReviews analysis for ZOHO Campaigns.

    history

    This is an image of the Logo for ZOHO Campaigns

    2021

    Zoho announces CRM-Campaigns sync (Zoho Campaigns Community Learning, 2021).

    2020

    Zoho reaches more than 50M customers in January ( Zippia, n.d.).

    2017

    Zoho launches Zoho One, a comprehensive suite of 40+ applications (Zoho Blog, 2017).

    2012

    Zoho releases Zoho Campaigns (Business Wire, 2012).

    2007

    Zoho expands into the collaboration space with the release of Zoho Docs and Zoho Meetings (Zoho, n.d.).

    2005

    Zoho CRM is released (Zoho, n.d.).

    Zoho platform is founded in 1996.

    "Zoho maintains a long-running repertoire of end-to-end software solutions for business development purposes. In addition to its flagship CRM product, the company also offers Zoho Campaigns, which is an email marketing software platform that enables contextually driven marketing techniques via dynamic personalization, email interactivity, A/B testing, etc. For organizations that already maintain a deep imprint of Zoho solutions, Zoho Campaigns will be a natural extension to their immediate software environment.

    Zoho Campaigns is a great ecosystem play in environments that have a material Zoho footprint. In the absence of an existing Zoho environment, it's prudent to consider other affordable products as well."
    Yaz Palanichamy
    Senior Research Analyst, Info-Tech Research Group

    Free Version

    Standard

    Professional

    • Starts at $0*
    • Per user/month billed annually
    • Up to 2,000 contacts
    • 6,000 emails/month
    • Starts at $3.75*
    • Per user/month billed annually
    • Up to 100,000 contacts
    • Advanced email templates
    • SMS marketing
    • Starts at $6*
    • Per user/month billed annually
    • Advanced segmentation
    • Dynamic content

    *Pricing correct as of October 2022. Listed in USD and absent discounts.

    See pricing on vendor's website for latest information.

    Leverage Info-Tech's research to plan and execute your MMS implementation

    Use Info-Tech's three-phase implementation process to guide your planning:

    1. Assess

    2. Prepare

    3. Govern & Course Correct

    Download Info-Tech's Governance and Management of Enterprise Software Implementation
    Establish and execute an end-to-end, agile framework to succeed with the implementation of a major enterprise application.

    Ensure your implementation team has a high degree of trust and communication

    If external partners are needed, dedicate an internal resource to managing the vendor and partner relationships.

    Communication

    Teams must have some type of communication strategy. This can be broken into:

    • Regularity: Having a set time each day to communicate progress and a set day to conduct retrospectives.
    • Ceremonies: Injecting awards and continually emphasizing delivery of value to encourage relationship building and constructive motivation.
    • Escalation: Voicing any concerns and having someone responsible for addressing them.

    Proximity

    Distributed teams create complexity as communication can break down. This can be mitigated by:

    • Location: Placing teams in proximity to eliminate the barrier of geographical distance and time zone differences.
    • Inclusion: Making a deliberate attempt to pull remote team members into discussions and ceremonies.
    • Communication Tools: Having the right technology (e.g. video conference) to help bring teams closer together virtually.

    Trust

    Members should trust other members are contributing to the project and completing their required tasks on time. Trust can be developed and maintained by:

    • Accountability: Having frequent quality reviews and feedback sessions. As work becomes more transparent, people become more accountable.
    • Role Clarity: Having a clear definition of what everyone's role is.

    Selecting a right-sized MMS platform

    This selection guide allows organizations to execute a structured methodology for picking an MMS platform that aligns with their needs. This includes:

    • Alignment and prioritization of key business and technology drivers for an MMS selection business case.
    • Identification of key use cases and requirements for a right-sized MMS platform.
    • A comprehensive market scan of key players in the MMS market space.

    This formal MMS selection initiative will drive business-IT alignment, identify pivotal sales and marketing automation priorities, and thereby allow for the rollout of a streamlined MMS platform that is highly likely to satisfy all stakeholder needs.

    If you would like additional support, have our analysts guide you through other phases as part of an Info-Tech workshop

    contact your account representative for more information

    workshops@infotech.com

    1-888-670-8889

    Summary of accomplishment

    Knowledge Gained

    • What marketing management is
    • Historical origins of marketing management
    • The future of marketing management
    • Key trends in marketing management suites

    Processes Optimized

    • Requirements gathering
    • RFPs and contract reviews
    • Marketing management suite vendor selection
    • Marketing management platform implementation

    Marketing Management

    • Adobe Experience Cloud
    • Microsoft Dynamics 365 for Marketing
    • HubSpot Marketing Hub
    • Maropost Marketing Cloud
    • Oracle Marketing Cloud

    Vendors Analyzed

    • Salesforce Marketing Cloud
    • SAP
    • Sugar Market
    • Zoho Campaigns

    Related Info-Tech Research

    Select a Marketing Management Suite

    Many organizations struggle with taking a systematic approach to selection that pairs functional requirements with specific marketing workflows, and as a result they choose a marketing management suite (MMS) that is not well aligned to their needs, wasting resources and causing end-user frustration.

    Get the Most Out of Your CRM

    Customer relationship management (CRM) application portfolios are often messy,
    with multiple integration points, distributed data, and limited ongoing end-user training. A properly optimized CRM ecosystem will reduce costs and increase productivity.

    Customer Relationship Management Platform Selection Guide

    Speed up the process to build your business case and select your CRM solution. Despite the importance of CRM selection and implementation, many organizations struggle to define an approach to picking the right vendor and rolling out the solution in an effective and cost-efficient manner.

    Bibliography

    "16 Biggest Tech Acquisitions in History." The Economic Times, 28 July 2016. Web.
    "Adobe Acquires Demdex – Brings Audience Optimization to $109 Billion Global Online Ad Market." Adobe News, 18 Jan 2011. Accessed Nov 2022.
    "Adobe Company History Timeline." Zippia, 9 Sept 2022. Accessed Nov 2022.
    "Adobe to acquire Magento for $1.68B." TechCrunch, 21 May 2018. Accessed Dec 2022.
    Anderson, Meghan Keaney. "HubSpot Launches European Headquarters." HubSpot Company News, 3 Mar 2013.
    Arenas-Gaitán, Jorge, et al. "Complexity of Understanding Consumer Behavior from the Marketing Perspective." Journal of Complexity, vol. 2019, 8 Jan 2019. Accessed Sept 2022.
    Bureau of Labor Statistics. "Advertising, Promotions, and Marketing Managers." Occupational Outlook Handbook. U.S. Department of Labor, 8 Sept 2022. Accessed 1 Nov 2022.
    "Campaigns." Marketing Hub, HubSpot, n.d. Web.
    Conklin, Bob. "Adobe report reveals best marketing practices for B2B growth in 2023 and beyond." Adobe Experience Cloud Blog, 23 Sept 2022. Web.
    "Consumer Behavior Stats 2021: The Post-Pandemic Shift in Online Shopping Habit" Nosto.com, 7 April 2022. Accessed Oct 2022.
    "Data Collection Overview." Experience League, Adobe.com, n.d. Accessed Dec 2022.
    Duduskar, Avinash. "Interview with Tony Chen, CEO at Channel Factory." MarTech Series, 16 June 2017. Accessed Nov 2022.
    "Enhanced Release of SAP Digital for Customer Engagement Helps Anyone Go Beyond CRM." SAP News, 8 Dec. 2015. Press release.
    Fang, Mingyu. "A Deep Dive into Gucci's Metaverse Practice." Medium.com, 27 Feb 2022. Accessed Oct 2022.
    Flanagan, Ellie. "HubSpot Launches Marketing Hub Starter to Give Growing Businesses the Tools They Need to Start Marketing Right." HubSpot Company News, 17 July 2018. Web.
    Fleishman, Hannah. "HubStop Announces Pricing of Initial Public Offering." HubSpot Company News, 8 Oct. 204. Web.
    Fluckinger, Don. "Adobe to acquire Workfront for $1.5 billion." TechTarget, 10 Nov 2020. Accessed Nov 2022.
    Fluckinger, Don. "Microsoft Dynamics 365 adds customer journey orchestration." TechTarget, 2 March 2021. Accessed Nov 2022.
    Green Marketing: Explore the Strategy of Green Marketing." Marketing Schools, 19 Nov 2020. Accessed Oct 2022.
    Ha, Anthony. "Oracle Announces Its Cross-Platform Marketing Cloud." TechCrunch, 30 April 2014. Web.
    Heyd, Kathrin. "Partners Welcome – SAP Customer Engagement Initiative 2022-2 is open for your registration(s)!" SAP Community Blog, 21 June 2022. Accessed Nov 2022.
    HubSpot. "Our Story." HubSpot, n.d. Web.
    Jackson, Felicia. "Salesforce Tackles Net Zero Credibility As It Adds Sustainability As A Fifth Core Value." Forbes, 16 Feb. 2022. Web.
    Kolakowski, Nick. "Salesforce CEO Marc Benioff Talks Social Future." Dice, 19 Sept. 2012. Web.
    Lardinois, Frederic. "Microsoft's Q4 earnings beat Street with $22.6B in revenue, $0.69 EPS." TechCrunch, 19 July 2016. Web.
    Levine, Barry. "G2 Crowd report finds the two email marketing tools with the highest user satisfaction." Venture Beat, 30 July 2015. Accessed Nov 2022.
    Looking Back, Moving Forward: The Evolution of Maropost for Marketing." Maropost Blog, 21 May 2019. Accessed Oct 2022.
    Maher, Sarah. "What's new with HubSpot? Inbound 2022 Feature Releases." Six & Flow, 9 July 2022. Accessed Oct 2022.
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    Streamline Your Workforce During a Pandemic

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    Reduced infection rates in compromised areas are providing hope that these difficult times will pass. However, organizations are facing harsh realities in real time. With significant reductions in revenue, employers are facing pressure to quickly implement cost-cutting strategies, resulting in mass layoffs of valuable employees.

    Our Advice

    Critical Insight

    Employees are an organization’s greatest asset. When faced with cost-cutting pressures, look for redeployment opportunities that use talent as a resource to get through hard times before resorting to difficult layoff decisions.

    Impact and Result

    Make the most of your workforce in this unprecedented situation by following McLean & Company’s process to initiate redeployment efforts and reduce costs. If all else fails, follow our guidance on planning for layoffs and considerations when doing so.

    Streamline Your Workforce During a Pandemic Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Meet with leadership

    Set a strategy with senior leadership, brainstorm underused and understaffed employee segments and departments, then determine an approach to redeployments and layoffs.

    • Streamline Your Workforce During a Pandemic Storyboard
    • Redeployment and Layoff Strategy Workbook

    2. Plan individual and department redeployment

    Collect key information, prepare and redeploy, and roll up information across the organization.

    • Short-Term Survival Segment Evaluation Tool
    • Skills Inventory for Redeployment Tool
    • Redeployment Action and Communication Plan
    • Crisis Communication Guide for HR
    • Crisis Communication Guide for Leaders
    • Leadership Crisis Communication Guide Template
    • 3i's of Engaging Management – Manager Guide
    • Feedback and Coaching Guide for Managers
    • Redeployment Communication Roll-up Template

    3. Plan individual and department layoffs

    Plan for layoffs, execute on the layoff plan, and communicate to employees.

    • Employee Departure Checklist Tool
    • 10 Communication Best Practices in the Face of Crisis
    • Termination Logistics Tool
    • Termination Costing Tool
    • COVID-19: Employee-Facing Frequently Asked Questions Template
    • COVID-19: Employee-Facing Frequently Asked Questions
    • Standard Internal Communications Plan

    4. Monitor and manage departmental effectiveness

    Monitor departmental performance, review organizational performance, and determine next steps.

    • HR Metrics Library
    • Standard HR Scorecard
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    Cybersecurity Priorities in Times of Pandemic

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    • Novel coronavirus 2019 (COVID-19) has thrown organizations around the globe into chaos as they attempt to continue operations while keeping employees safe.
    • IT needs to support business continuity – juggling available capacity and ensuring that services are available to end users – without clarity of duration, amid conditions that change daily, on a scale never seen before.
    • Security has never been more important than now. But…where to start? What are the top priorities? How do we support remote work while remaining secure?

    Our Advice

    Critical Insight

    • There is intense pressure to enable employees to work remotely, as soon as possible. IT is scrambling to enable access, source equipment to stage, and deploy products to employees, many of whom are unfamiliar with working from home.
    • There is either too much security to allow people to be productive or too little security to ensure that the organization remains protected and secure.
    • These events are unprecedented, and no plan currently exists to sufficiently maintain a viable security posture during this interim new normal.

    Impact and Result

    • Don’t start from scratch. Leverage your current security framework, processes, and mechanisms but tailor them to accommodate the new way of remote working.
    • Address priority security items related to remote work capability and its implications in a logical sequence. Some security components may not be as time sensitive as others.
    • Remain diligent! Circumstances may have changed, but the importance of security has not. In fact, IT security is likely more important now than ever before.

    Cybersecurity Priorities in Times of Pandemic Research & Tools

    Start here – read our Cybersecurity Priorities research.

    Our recommendations and the accompanying checklist tool will help you quickly get a handle on supporting a remote workforce while maintaining security in your organization.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    • Cybersecurity Priorities in Times of Pandemic Storyboard
    • Cybersecurity Priorities Checklist Tool
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    Leading Through Uncertainty Workshop Overview

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    As the world around us changes there is a higher risk that IT productivity and planned priorities will be derailed.

    Our Advice

    Critical Insight

    To meet the challenges of uncertainty head on IT leaders must adapt so their employees are supported and IT departments continue to operate successfully.

    Impact and Result

    • Clearly define and articulate the current and future priorities to provide direction and cultivate hope for the future.
    • Recognize and manage your own reactions to be conscious of how you are showing up and the perceptions others may have.
    • Incorporate the 4Cs of Leading Through Uncertainty into your leadership practice to make sense of the situation and lead others through it.
    • Build tactics to connect with your employees that will ensure employee engagement and productivity.

    Leading Through Uncertainty Workshop Overview Research & Tools

    Start here – read the Workshop Overview

    Read our concise Workshop Overview to find out how this program can support IT leaders when managing teams through uncertain times.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    • Leading Through Uncertainty (LTU) Workshop Overview
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    Select and Implement a Social Media Management Platform

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    • The proliferation of social media networks, customer data, and use cases has made ad hoc social media management challenging.
    • Many organizations struggle with shadow IT when it comes to technology enablement for social media; SMMP fragmentation leads to increased costs and no uniformity in enterprise social media management capabilities.

    Our Advice

    Critical Insight

    • SMMP selection must be driven by your overall customer experience management strategy; link your SMMP selection to your organization’s CXM framework.
    • Shadow IT will dominate if IT does not step in. Even more so than other areas, SMMP selection is rife with shadow IT.
    • Ensure strong points of integration between SMMP and other software such as CRM. SMMPs can contribute to a unified, 360-degree customer view.

    Impact and Result

    • The value proposition of SMMPs revolves around enhancing the effectiveness and efficiency of social media. Using an SMMP to manage social media is considerably more cost effective than ad hoc (manual) management.
    • IT must partner with other departments (e.g. Marketing) to successfully evaluate, select, and implement an SMMP. Before selecting an SMMP, the organization must have a solid overall strategy for leveraging social media in place. If IT does not work as a trusted advisor to the business, shadow IT in social media management will be rampant.

    Select and Implement a Social Media Management Platform Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should implement an SMMP, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Develop a technology enablement approach

    Conduct a maturity assessment to determine whether a dedicated SMMP is right for your organization.

    • Select and Implement a Social Media Management Platform – Phase 1: Develop a Technology Enablement Approach for Social Media
    • Social Media Maturity Assessment Tool
    • Social Media Opportunity Assessment Tool
    • SMMP Use-Case Fit Assessment Tool

    2. Select an SMMP

    Use the Vendor Landscape findings and project guidance to develop requirements for your SMMP RFP, and evaluate and shortlist vendors based on your expressed requirements.

    • Select and Implement a Social Media Management Platform – Phase 2: Select an SMMP
    • SMMP Vendor Shortlist & Detailed Feature Analysis Tool
    • SMMP Vendor Demo Script
    • SMMP RFP Template
    • SMMP RFP Evaluation and Scoring Tool
    • Vendor Response Template

    3. Review implementation considerations

    Even a solution that is a perfect fit for an organization will fail to generate value if it is not properly implemented or measured. Conduct the necessary planning before implementing your SMMP.

    • Select and Implement a Social Media Management Platform – Phase 3: Review Implementation Considerations
    • Social Media Steering Committee Charter Template
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    Workshop: Select and Implement a Social Media Management Platform

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Launch Your SMMP Selection Project

    The Purpose

    Discuss the general project overview for the SMMP selection.

    Key Benefits Achieved

    Determine your organization’s readiness for SMMP.

    Activities

    1.1 Identify organizational fit for the technology.

    1.2 Evaluate social media opportunities within your organization.

    1.3 Determine the best use-case scenario for your organization.

    Outputs

    Organizational maturity assessment

    SMMP use-case fit assessment

    2 Plan Your Procurement and Implementation Process

    The Purpose

    Plan the procurement and implementation of the SMMP.

    Key Benefits Achieved

    Select an SMMP.

    Review implementation considerations.

    Activities

    2.1 Review use-case scenario results, identify use-case alignment

    2.2 Review the SMMP Vendor Landscape vendor profiles and performance.

    2.3 Create a custom vendor shortlist and investigate additional vendors for exploration in the marketplace.

    2.4 Meet with the project manager to discuss results and action items.

    Outputs

    Vendor shortlist

    SMMP RFP

    Vendor evaluations

    Selection of an SMMP

    Framework for SMMP deployment and integration

    Further reading

    Select and Implement a Social Media Management Platform

    Rein in social media by choosing a management platform that’s right for you.

    ANALYST PERSPECTIVE

    Enterprise use of social media for customer interaction has exploded. Select the right management platform to maximize the value of your social initiatives.

    Social media has rapidly become a ubiquitous channel for customer interaction. Organizations are using social media for use cases from targeted advertising, to sales prospecting, to proactive customer service. However, the growing footprint of social media initiatives – and the constant proliferation of new social networks – has created significant complexity in effectively capturing the value of social.

    Organizations that are serious about social manage this complexity by leveraging dedicated social media management platforms. These platforms provide comprehensive capabilities for managing multiple social media networks, creating engagement and response workflows, and providing robust social analytics. Selecting a best-fit SMMP allows for standardized, enterprise-wide capabilities for managing all aspects of social media.

    This report will help you define your requirements for social media management and select a vendor that is best fit for your needs, as well as review critical implementation considerations such as CRM integration and security.

    Ben Dickie
    Research Director, Enterprise Applications
    Info-Tech Research Group

    Executive summary

    Situation

    • Social media has reached maturity as a proven, effective channel for customer interaction across multiple use cases, from customer analytics to proactive customer service.
    • Organizations are looking to IT to provide leadership with social media technology enablement and integration with other enterprise systems.

    Complication

    • The proliferation of social media networks, customer data, and use cases has made ad hoc social media management challenging.
    • Many organizations struggle with shadow IT when it comes to technology enablement for social media; SMMP fragmentation leads to increased costs and no uniformity in enterprise social media management capabilities.

    Resolution

    • Social media management platforms (SMMPs) reduce complexity and increase the results of enterprise social media initiatives. SMMPs integrate with a variety of different social media services, including Facebook, Twitter, LinkedIn, and YouTube. The platforms offer a variety of tools for managing social media, including account management, in-band response and engagement, and social monitoring and analytics.
    • The value proposition of SMMPs revolves around enhancing the effectiveness and efficiency of social media. Using an SMMP to manage social media is considerably more cost effective than ad hoc (manual) management.
    • IT must partner with other departments (e.g. Marketing) to successfully evaluate, select, and implement an SMMP. Before selecting an SMMP, the organization must have a solid overall strategy for leveraging social media in place. If IT does not work as a trusted advisor to the business, shadow IT in social media management will be rampant.

    Info-Tech Insight

    1. SMMP selection must be driven by your overall customer experience management strategy: link your SMMP selection to your organization’s CXM framework.
    2. Shadow IT will dominate if IT does not step in: even more so than other areas, SMMP selection is rife with shadow IT.
    3. Ensure strong points of integration between SMMP and other software such as customer relationship management (CRM). SMMPs can contribute to a unified, 360-degree customer view.

    Framing the SMMP selection and implementation project

    This Research Is Designed For:
    • IT directors advising the business on how to improve the effectiveness and efficiency of social media campaigns through technology.
    • IT professionals involved in evaluating, selecting, and deploying an SMMP.
    • Business analysts tasked with collection and analysis of SMMP business requirements.
    This Research Will Help You:
    • Clearly link your business requirements to SMMP selection criteria.
    • Select an SMMP vendor that meets your organization’s needs across marketing, sales, and customer service use cases.
    • Adopt standard operating procedures for SMMP deployment that address issues such as platform security and CRM integration.
    This Research Will Also Assist:
    • Executive-level stakeholders in the following roles:
      • Vice-president of Sales, Marketing, or Customer Service.
      • Business unit managers tasked with ensuring strong end-user adoption of an SMMP.
    This Research Will Help Them
    • Understand what’s new in the SMMP market.
    • Evaluate SMMP vendors and products for your enterprise needs.
    • Determine which products are most appropriate for particular use cases and scenarios.

    Social media management platforms augment social capabilities within a broader customer experience ecosystem

    Customer Experience Management (CXM)

    'Customer Relationship Management Platform' surrounded by supporting capabilities, one of which is highlighted, 'Social Media Management Platform'.

    Social Media Management Platforms are one piece of the overall customer experience management ecosystem, alongside tools such as CRM platforms and adjacent point solutions for sales, marketing, and customer service. Review Info-Tech’s CXM blueprint to build a complete, end-to-end customer interaction solution portfolio that encompasses SMMP alongside other critical components. The CXM blueprint also allows you to develop strategic requirements for SMMP based on customer personas and external market analysis.

    SMMPs reduce complexity and increase the effectiveness of enterprise social media programs

    • SMMPs are solutions (typically cloud based) that offer a host of features for effectively monitoring the social cloud and managing your organization’s presence in the social cloud. SMMPs give businesses the tools they need to run social campaigns in a timely and cost-effective manner.
    • The typical SMMP integrates with two or more social media services (e.g. Facebook, Twitter) via the services’ API or a dedicated connector. SMMPs are not simply a revised “interface layer” for a single social media service. They provide layers for advanced management and analytics across multiple services.
    • The unique value of SMMPs comes from their ability to manage and track multiple social media services. Aggregating and managing data from multiple services gives businesses a much more holistic view of their organization’s social initiatives and reputation in the social cloud.
    Diagram with 'End Users (e.g. marketing managers)' at the top and social platforms like Facebook and Twitter at the bottom; in between them are 'SMMPs’: 'Account & Campaign Management', 'Social Engagement', and 'Social Monitoring/Analytics'.
    SMMPs mediate interactions between end users and the social cloud.

    Info-Tech Best Practice

    The increasing complexity of social media, coupled with the rising importance of social channels, has led to a market for formal management platforms. Organizations with an active presence in social media (i.e. multiple services or pages) should strongly consider selecting and deploying an SMMP.

    Failing to rein in social media initiatives leads to more work, uninformed decisions, and diminishing returns

    • The growth of social media services has made manually updating pages and feeds an ineffective and time-consuming process. The challenge is magnified when multiple brands, product lines, or geographic subsidiaries are involved.
      • Use the advanced account management features of an SMMP to reduce the amount of time spent updating social media services.
    • Engaging customers through social channels can be a delicate task – high volumes of social content can easily overwhelm marketing and service representatives, leading to missed selling opportunities and unacceptable service windows.
      • Use the in-band engagement capabilities of an SMMP to create an orderly queue for social interactions.
    • Consumer activity in the social cloud has been increasing exponentially. As the volume of content grows, separating the signal from the noise becomes increasingly difficult.
      • Use the advanced social analytics of an SMMP to ensure critical consumer insights are not overlooked.
    Ad Hoc Management vs. SMMPs:
    What’s the difference?

    Ad Hoc Social Media Management

    Social media initiatives are managed directly through the services themselves. For example, a marketing professional would log in to multiple corporate Twitter accounts to post the same content for a promotional campaign.

    Social Media Management Platform

    Social media initiatives are managed through a third-party software platform. For example, a marketing professional would update all social account simultaneously with just a couple clicks. SMMPs also provide cross-service social analytics – highly valuable for decision makers!

    Info-Tech Best Practice

    Effectively managing a social media campaign is not a straightforward exercise. If you have (or plan to have) a large social media footprint, now is the time to procure formal software tools for social media management. Continuing to manage social media in an ad hoc manner is sapping time and money.

    Review the critical success factors for SMMP across the project lifecycle, from planning to post-implementation

    Info-Tech Insight

    Executive management support is crucial. The number one overall critical success factor for an SMMP strategy is top management support. This emphasizes the importance of sales, service, and marketing and prudent corporate strategic alignment. A strategic objective in SMMP projects is to position top management as an enabler rather than a barrier.

    Planning Implementation Post-Implementation Overall
    1 Appropriate Selection Project Management Top Management Support Top Management Support
    2 Clear Project Goals Top Management Support Project Management Appropriate Selection
    3 Top Management Support Training Training Project Management
    4 Business Mission and Vision Effective Communication Effective Communication Training
    5 Project Management Supplier Supports Appropriate Selection Clear Project Goals

    (Source: Information Systems Frontiers)

    Dell uses a dedicated social media management platform to power a comprehensive social command center

    CASE STUDY

    Industry: High-Tech | Source: Dell
    With a truly global customer base, Dell gets about 22,000 mentions on the social web daily, and does not sit idly by. Having established a physical Social Media Command Center powered by Salesforce’s Social Studio, Dell was one of the companies that pioneered the command center concept for social response.

    The SMMP carries out the following activities:

    • Tracking mentions of Dell in the social cloud
    • Sentiment analysis
    • Connecting customers who need assistance with experts who can help them
    • Social media training
    • Maintenance of standards for social media interactions
    • Spreading best social media practices across the organization

    Today the company claims impressive results, including:

    • “Resolution rate” of 99% customer satisfaction
    • Boosting its customer reach with the same number of employees
    • One third of Dell’s former critics are now fans

    Logo for Dell.

    Tools:
    • Salesforce Social Studio
    • Three rows of monitors offering instant insights into customer sentiment, share of voice, and geography.
    Staff:
    • The center started with five people; today it is staffed by a team of 15 interacting with customers in 11 languages.
    • Dell values human interaction; the center is not running on autopilot, and any ambiguous activity is analyzed (and dealt with) manually on an individual basis.

    Follow Info-Tech’s methodology for selection and implementation of enterprise applications

    Prior to embarking on the vendor selection stage, ensure you have set the right building blocks and completed the necessary prerequisites.

    Diagram with 'Enterprise Applications' at the center surrounded by a cycle of 'conceptual', 'consensus', 'concrete', and 'continuous'. The outer circle has three categories with three actions each, 'Governance and Optimization: Process Optimization, Support/ Maintenance, Transition to Operations', 'Strategy and Alignment: Foundation, Assessment, Strategy/ Business Case', and 'Implementation: System Implementation, Business Process Management, Select and Implement'. Follow Info-Tech’s enterprise applications program that covers the application lifecycle from the strategy stage, through selection and implementation, and up to governance and optimization.

    The implementation and execution stage entails the following steps:

    1. Define the business case.
    2. Gather and analyze requirements.
    3. Build the RFP.
    4. Conduct detailed vendor evaluations.
    5. Finalize vendor selection.
    6. Review implementation considerations.

    Info-Tech Insight

    A critical preceding task to selecting a social media management platform is ensuring a strategy is in place for enterprise social media usage. Use our social media strategy blueprint to ensure the foundational elements are in place prior to proceeding with platform selection.

    Use this blueprint to support your SMMP selection and implementation

    Launch the SMMP Project and Collect Requirements — Phase 1

    Benefits — Use the project steps and activity instructions outlined in this blueprint to streamline your selection process and implementation planning. Save time and money, and improve the impact of your SMMP selection by leveraging Info-Tech’s research and project steps.

    Select Your SMMP Solution — Phase 2

    Use Info-Tech’s SMMP Vendor Landscape contained in Phase 2 of this project to support your vendor reviews and selection. Refer to the use-case performance results to identify vendors that align with the requirements and solution needs identified by your earlier project findings.

    Get Ready for Your SMMP Implementation — Phase 3

    Info-Tech Insight — Not everyone’s connection and integration needs are the same. Understand your own business’s integration environment and the unique technical and functional requirements that accompany them to create criteria and select a best-fit SMMP solution.

    Use Info-Tech’s use-case scenario approach to select a best-fit solution for your business needs

    Readiness

    Determine where you are right now and where your organization needs to go with a social media strategy.

    Three stages eventually leading to shapes in a house, 'Distributed Stage', 'Loosely Coupled Stage', and 'Command Center Stage'.
    Use-Case Assessment

    Identify the best-fit use-case scenario to determine requirements that best align with your strategy.

    Three blocks labelled 'Social Listening & Analytics', 'Social Customer Care', and 'Social Publishing & Campaign Management'.
    Selection

    Approach vendor selection through a use-case centric lens to balance the need for different social capabilities.

    Logos for vendors including Adobe, Hootsuite, CISION, and more.

    Info-Tech walks you through the following steps to help you to successfully select and implement your SMMP

    Steps of this blueprint represented by circles of varying colors and sizes, labelled by text of different sizes.

    Locate your starting point in the research based on the current stage of your project.

    Legend for the diagram above: lines represent Major Milestones, size of circles represent Low or High effort, size of text represents Average or Greater importance, and color of the circles represents the phase.

    Info-Tech offers various levels of support to best suit your needs

    DIY Toolkit

    Guided Implementation

    Workshop

    Consulting

    "Our team has already made this critical project a priority, and we have the time and capability, but some guidance along the way would be helpful." "Our team knows that we need to fix a process, but we need assistance to determine where to focus. Some check-ins along the way would help keep us on track." "We need to hit the ground running and get this project kicked off immediately. Our team has the ability to take this over once we get a framework and strategy in place." "Our team does not have the time or the knowledge to take this project on. We need assistance through the entirety of this project."

    Diagnostics and consistent frameworks used throughout all four options

    Select and Implement a Social Media Management Platform – project overview

    1. Develop a Technology Enablement Approach 2. Select an SMMP 3. Review Implementation Considerations
    Supporting Tool icon

    Best-Practice Toolkit

    1.1 Determine if a dedicated SMMP is right for your organization

    • Social Media Maturity Assessment Tool
    • Social Media Opportunity Assessment Tool

    1.2 Use an SMMP to enable marketing, sales, and service use cases

    • SMMP Use-Case Fit Assessment Tool

    2.1 SMMP Vendor Landscape

    • CRM Suite Evaluation and RFP Scoring Tool

    2.2 Select your SMMP

    • SMMP Vendor Demo Script Template
    • SMMP RFP Template

    3.1 Establish best practices for SMMP implementation

    • Social Media Steering Committee

    3.2 Assess the measured value from the project

    Guided Implementations

    • Identify organizational fit for the technology.
    • Evaluate social media opportunities within your organization.
    • Evaluate which SMMP use-case scenario is best fit for your organization
    • Discuss the use-case fit assessment results and the Vendor Landscape.
    • Review contract.
    • Determine what is the right governance structure to overlook the SMMP implementation.
    • Identify the right deployment model for your organization.
    • Identify key performance indicators for business units using an SMMP.
    Associated Activity icon

    Onsite Workshop

    Module 1:
    Launch Your SMMP Selection Project
    Module 2:
    Plan Your Procurement and Implementation Process
    Phase 1 Outcome:
    • Social Media Maturity Assessment
    • SMMP Use-Case Assessment
    Phase 2 Outcome:
    • Selection of an SMMP
    Phase 3 Outcome:
    • A plan for implementing the selected SMMP

    SMMP selection and implementation workshop overview

    Associated Activity icon Contact your account representative or email Workshops@InfoTech.com for more information.

    Day 1

    Preparation

    Day 2

    Workshop Day

    Day 3

    Workshop Day

    Day 4

    Workshop Day

    Day 5

    Working Session

    Workshop Preparation
    • Facilitator meets with the project manager and reviews the current project plans and IT landscape of the organization.
    • A review of scheduled meetings and engaged IT and business staff is performed.
    Morning Itinerary
    • Conduct activities from Develop a technology enablement approach for social media phase, including social media maturity and readiness assessment.
    • Conduct overview of the market landscape, trends, and vendors.
    Afternoon Itinerary
    • Interview business stakeholders.
    • Prioritize SMMP requirements.
    Morning Itinerary
    • Perform a use-case scenario assessment.
    Afternoon Itinerary
    • Review use-case scenario results; identify use-case alignment.
    • Review the SMMP Vendor Landscape vendor profiles and performance.
    Morning Itinerary
    • Continue review of SMMP Vendor Landscape results and use-case performance results.
    Afternoon Itinerary
    • Create a custom vendor shortlist.
    • Investigate additional vendors for exploration in the market.
    Workshop Debrief
    • Meet with project manager to discuss results and action items.
    • Wrap up outstanding items from workshop.
    (Post-Engagement): Procurement Support
    • The facilitator will support the project team to outline the RFP contents and evaluation framework.
    • Planning of vendor demo script. Input: solution requirements and use-case results.
    Example of a light blue slide. The light blue slides at the end of each section highlight the key activities and exercises that will be completed during the engagement with our analyst team.

    Use these icons to help direct you as you navigate this research

    Use these icons to help guide you through each step of the blueprint and direct you to content related to the recommended activities.

    A small monochrome icon of a wrench and screwdriver creating an X.

    This icon denotes a slide where a supporting Info-Tech tool or template will help you perform the activity or step associated with the slide. Refer to the supporting tool or template to get the best results and proceed to the next step of the project.

    A small monochrome icon depicting a person in front of a blank slide.

    This icon denotes a slide with an associated activity. The activity can be performed either as part of your project or with the support of Info-Tech team members who will come onsite to facilitate a workshop for your organization.

    A small monochrome icon depicting a descending bar graph.

    This icon denotes a slide that pertains directly to the Info-Tech vendor profiles on marketing management technology. Use these slides to support and guide your evaluation of the MMS vendors included in the research.

    Select and Implement a Social Media Management Platform

    PHASE 1

    Develop a Technology Enablement Approach for Social Media

    Phase 1: Develop a technology enablement approach for social media

    Steps of this blueprint represented by circles of varying colors and sizes, labelled by text of different sizes. Only Phase 1 is highlighted.
    Estimated Timeline: 1-3 Months

    Info-Tech Insight

    Before an SMMP can be selected, the organization must have a strategy in place for enterprise social media. Implementing an SMMP before developing a social media strategy would be akin to buying a mattress without knowing the size of the bed frame.

    Major Milestones Reached
    • Project launch
    • Completion of requirements gathering and documentation

    Key Activities Completed

    • Readiness assessment
    • Project plan / timeline
    • Stakeholder buy-in
    • Technical assessment
    • Functional assessment

    Outcomes from This Phase

    Social Media Maturity Assessment

    Phase 1 outline

    Associated Activity icon Call 1-888-670-8889 or email GuidedImplementations@InfoTech.com for more information.

    Complete these steps on your own, or call us to complete a guided implementation. A guided implementation is a series of 2-3 advisory calls that help you execute each phase of a project. They are included in most advisory memberships.

    Guided Implementation 1: Develop a technology enablement approach for social media

    Proposed Time to Completion: 2 weeks
    Step 1.1: Determine if a dedicated SMMP is right for your organization Step 1.2: Use an SMMP to enable marketing, sales, and service use cases
    Start with an analyst kick-off call:
    • Assess your readiness for the SMMP project.
    • Evaluate social media opportunities within your organization.
    Review findings with analyst:
    • Discuss how an SMMP can assist with marketing, sales, and customer service.
    • Evaluate which SMMP use case scenario is best fit for your organization.
    Then complete these activities…
    • Assess your social media maturity.
    • Inventory social media networks to be supported by the SMMP.
    Then complete these activities…
    • Assess best-fit use-case scenario.
    • Build the metrics inventory.
    With these tools & templates:
    • Social Media Maturity Assessment Tool
    • Social Media Opportunity Assessment Tool
    With these tools & templates:
    • SMMP Use-Case Fit Assessment Tool
    Phase 1 Results & Insights:
    • Social Media Maturity Assessment
    • SMMP Use-Case Assessment

    Phase 1, Step 1: Determine if a dedicated SMMP is right for your organization

    1.1

    1.2

    Determine if a dedicated SMMP is right for your organization Use an SMMP to enable marketing, sales, and service use cases

    This step will walk you through the following activities:

    • Assess where your organization sits on the social media maturity curve.
    • Inventory the current social media networks that must be supported by the SMMP.
    • Go/no-go assessment on SMMP.

    This step involves the following participants:

    • Digital Marketing Executive
    • Digital Strategy Executive
    • Business stakeholders

    Outcomes of this step

    • Social media maturity assessment
    • Inventory of enterprise social media
    • SMMP Go/no-go decision

    Before selecting an SMMP, start with the fundamentals: build a comprehensive strategy for enterprise social media

    Why build a social media strategy?

    • Social media is neither a fad nor a phenomenon; it is simply another tool in the business process. Social channels do not necessitate a radical departure from the organization’s existing customer interaction strategy. Rather, social media should be added to your channel mix and integrated within the existing CRM strategy.
    • Social media allows organizations to form direct and indirect connections through the Friend-of-a-Friend (FOAF) model, which increases the credibility of the information in the eyes of the consumer.
    • Social media enables organizations to share, connect, and engage consumers in an environment where they are comfortable. Having a social media presence is rapidly becoming a pre-requisite for successful business-to-consumer enterprises.

    Important considerations for an enterprise social media strategy:

    • Determine how social media will complement existing customer interaction goals.
    • Assess which social media opportunities exist for your organization.
    • Consider the specific goals you want to achieve using social channels and pick your services accordingly.
    • Not all social media services (e.g. Facebook, Twitter, LinkedIn) are equal. Consider which services will be most effective for goal achievement.
    For more information on developing a strategy for enterprise social media, please refer to Info-Tech’s research on Social Media.

    Implement a social media strategy by determining where you are right now and where your organization needs to go

    Organizations pass through three main stages of social media maturity: distributed, loosely coupled, and command center. As you move along the maturity scale, the business significance of the social media program increases. Refer to Info-Tech’s Implement a Social Media Program for guidance on how to execute an ongoing social media program.
    The y-axis 'Business Significance'.

    Distributed Stage

    Shapes labelled 'Sales', 'Customer Service', and 'Marketing'.

    • Open-source or low-cost solutions are implemented informally by individual depts. for specific projects.
    • Solutions are deployed to fulfill a particular function without an organizational vision. The danger of this stage is lack of consistent customer experience and wasted resources.

    Loosely Coupled Stage

    Same shapes with the addition of 'PR' and surrounded by a dotted-line house.

    • More point solutions are implemented across the organization. There is a formal cross-departmental effort to integrate some point solutions.
    • Risks include failing to put together an effective steering committee and not including IT in the decision-making process.

    Command Center Stage

    Same shapes with a solid line house.

    • There’s enterprise-level steering committee with representation from all areas: execution of social programs is handled by a fully resourced physical (or virtual) center.
    • Risks include improper resource allocation and lack of end-user training.
    The x-axis 'Maturity Stages'.
    Optimal stages for SMMP purchase

    Assess where your organization sits on the social media maturity curve

    Associated Activity icon 1.1.1 30 Minutes

    INPUT: Social media initiatives, Current status

    OUTPUT: Current State Maturity Assessment

    MATERIALS: Whiteboard, Markers, Sticky notes

    PARTICIPANTS: Digital Strategy Executive, Business stakeholders

    Before you can move to an objective assessment of your social media program’s maturity, take an inventory of your current efforts across different departments (e.g. Marketing, PR, Sales, and Customer Service). Document the results in the Social Media Maturity Assessment Tool to determine your social media readiness score.

    Department Social Media Initiative(s) Current Status
    Marketing Branded Facebook page with updates and promotions Stalled: insufficient resources
    Sales LinkedIn prospecting campaign for lead generation, qualification, and warm open Active: however, new reps are poorly trained on LinkedIn prospect best practices
    Customer Service Twitter support initiative: mentions of our brand are paired with sentiment analysis to determine who is having problems and to reach out and offer support Active: program has been highly successful to date
    HR Recruitment campaign through LinkedIn and Branch Out Stalled: insufficient technology support for identifying leading candidates
    Product Development Defect tracking for future product iterations using social media Partially active: Tracked, but no feedback loop present
    Social Media Maturity Level Distributed

    Determine your organization’s social media maturity with Info-Tech’s Maturity Assessment Tool

    Supporting Tool icon 1.1 Social Media Maturity Assessment Tool

    Assessing where you fit on the social media maturity continuum is critical for setting the future direction of your social media program. We’ll work through a short tool that assesses the current state of your social media program, then discuss the results.

    Info-Tech’s Social Media Maturity Assessment Tool will help you determine your company’s level of maturity and recommend steps to move to the next level or optimize the status quo of your current efforts.

    INFO-TECH TOOL Sample of the Social Media Current State Assessment.

    The social cloud is a dominant point of interaction: integrate social channels with existing customer interaction channels

    • Instead of thinking of customers as an island, think of them interacting with each other and with organizations in the social cloud. As a result, the social cloud itself becomes a point of interaction, not just individual customers.
    • The social cloud is accessible with services like social networks (e.g. Facebook) and micro-blogs (Twitter).
    • Previous lessons learned from the integration of Web 1.0 e-channels should be leveraged as organizations add the social media channel into their overall customer interaction framework:
      • Do not design exclusively around a single channel. Design hybrid-channel solutions that include social channels.
      • Balance customer segment goals and attributes, product and service goals and attributes, and channel capabilities.
    The 'Web 2.0 Customer Interaction Framework' with 'Social Cloud' above, connected to the below through 'Conversations & Information'. Below are two categories with their components interconnected, 'Communication Channels: Face to Face, Phone, E-mail, Web, and Social Media' and 'Customer Experience Management: Marketing, Sales, and Service'.

    Info-Tech Best Practice

    Don’t believe that social channel integration will require an entire rebuild of your CXM strategy. Social channels are just new interaction channels that need to be integrated – as you’ve done in the past with Web 1.0 e-channels.

    Understand the different types of social media services and how they link to social media strategy and SMMP selection

    Before adopting an SMMP, it’s important to understand the underlying services they manage. Social media services facilitate the creation and dissemination of user-generated content, and can be grouped according to their purpose and functionality:
    • Social Networking: Social networking services use the Friend-of-a-Friend model to allow users to communicate with their personal networks. Users can share a wide variety of information and media with one another. Social networking sites include Facebook and LinkedIn.
    • Blogging: Blogs are websites that allow users to upload text and media entries, typically displayed in reverse-chronological order. Prominent blogging services include Blogger and WordPress.
    • Micro-Blogging: Micro-blogging is similar to blogging, with the exception that written content is limited to a set number of characters. Twitter, the most popular service, allows users to post messages up to 140 characters.
    • Social Multimedia: Social multimedia sites provide an easy way for users to upload and share multimedia content (e.g. pictures, video) with both their personal contacts as well as the wider community. YouTube is extremely popular for video sharing, while Instagram is a popular option for sharing photos and short videos.

    Info-Tech Best Practice

    In many cases, services do not fit discretely within each category. With minor exceptions, creating an account on a social media service is free, making use of these services extremely cost effective. If your organization makes extensive use of a particular service, ensure it is supported by your SMMP vendor.

    Four categories of social media company logos: 'Social multimedia', 'Micro-blogging', 'Blogging', and 'Social Networking'.

    Inventory the current social media networks that must be supported by the SMMP

    Associated Activity icon 1.1.2

    INPUT: Social media services

    OUTPUT: Inventory of enterprise social media

    MATERIALS: Whiteboard, Markers

    PARTICIPANTS: Project team

    1. List all existing social media networks used by your organization.
    2. For each network, enumerate all the accounts that are being used for organizational objectives.
    3. Identify the line of business that administers and manages each service.
    Network Use Case Account Ownership
    Facebook
    • Branding
    • Marketing
    • Social Monitoring
    • Facebook recruitment
    • Corporate Communications
    • Marketing
    Twitter
    • Social monitoring
    • Customer response
    • Corporate
    • Customer Service
    ... ... ...

    An explosion of social media services and functionality has made effectively managing social interactions a complex task

    • Effectively managing social channels is an increasingly complicated task. Proliferation of social media services and rapid end-user uptake has made launching social interactions a challenge for small and large organizations.
    • Using multiple social media services can be a nightmare for account management (particularly when each brand or product line has its own set of social accounts).
    • The volume of data generated by the social cloud has also created barriers for successfully responding in-band to social stakeholders (social engagement), and for carrying out social analytics.
    • There are two methods for managing social media: ad hoc management and platform-based management.
      • Ad hoc social media management is accomplished using the built-in functionality and administrative controls of each social media service. It is appropriate for small organizations with a very limited scope for social media interaction, but poses difficulties once “critical mass” has been reached.
    Comparison of 'Ad Hoc Management' with each social media platform managed directly by the user and 'Platform-Based Management' with social platforms managed by a 'SMMP' which is managed by the user.
    Ad hoc management results in a number of social media touch points. SMMPs serve as a single go-to point for all social media initiatives

    Info-Tech Best Practice

    Managing social media is becoming increasingly difficult to do through ad hoc methods, particularly for larger organizations and those with multiple brand portfolios. Ad hoc management is best suited for small organizations with an institutional client base who only need a bare bones social media presence.

    Select social media services that will achieve your specific objectives – and look for SMMPs that integrate with them

    What areas are different social media services helpful in?
    Domain Opportunity Consumer Social Networks (Facebook) Micro-Blogging (Twitter) Professional Social Networks (LinkedIn) Consumer Video Sharing Networks (YouTube)
    Marketing Building Positive Brand Image Green circle 'Proven Useful'. Green circle 'Proven Useful'. Dark Blue circle 'Potentially Useful'.
    Increase Mind Share Green circle 'Proven Useful'. Green circle 'Proven Useful'. Dark Blue circle 'Potentially Useful'.
    Gaining Customer Insights Green circle 'Proven Useful'. Green circle 'Proven Useful'. Green circle 'Proven Useful'. Dark Blue circle 'Potentially Useful'.
    Sales Gaining Sales Insights Dark Blue circle 'Potentially Useful'. Green circle 'Proven Useful'. Dark Blue circle 'Potentially Useful'.
    Increase Revenue Dark Blue circle 'Potentially Useful'. Green circle 'Proven Useful'. Dark Blue circle 'Potentially Useful'.
    Customer Acquisition Green circle 'Proven Useful'. Green circle 'Proven Useful'. Green circle 'Proven Useful'.
    Service Customer Satisfaction Green circle 'Proven Useful'. Green circle 'Proven Useful'. Green circle 'Proven Useful'. Green circle 'Proven Useful'.
    Increase Customer Retention Green circle 'Proven Useful'. Green circle 'Proven Useful'. Dark Blue circle 'Potentially Useful'.
    Reducing Cost of Service Dark Blue circle 'Potentially Useful'. Dark Blue circle 'Potentially Useful'. Dark Blue circle 'Potentially Useful'. Green circle 'Proven Useful'.

    Green circle 'Proven Useful'. Proven Useful*

    Dark Blue circle 'Potentially Useful'. Potentially Useful

    *Proven useful by Info-Tech statistical analysis carried out on a cross-section of real-world implementations.

    Social media is invaluable for marketing, sales, and customer service. Some social media services have a higher degree of efficacy than others for certain functions. Be sure to take this into account when developing a social media strategy.

    Info-Tech Best Practice

    Different social media services are more effective than others for different goals. For example, YouTube is useful as an avenue for marketing campaigns, but it’s of substantially less use for sales functions like lead generation. The services you select while planning your social media strategy must reflect concrete goals.

    Ad hoc social media management results in manual, resource-intensive processes that are challenging to measure

    • Most organizations that have pursued social media initiatives have done so in an ad hoc fashion rather than outlining a formal strategy and deploying software solutions (e.g. SMMP).
    • Social media is often a component of Customer Experience Management (CXM); Info-Tech’s research shows many organizations are handling CRM without a strategy in place, too.
    • Social media management platforms reduce the resource-intensive processes required for ongoing social media involvement and keep projects on track by providing reporting metrics.
    Social media and CRM are often being done without a defined strategy in place.

    Four-square matrix titled 'Strategy' presenting percentages with y-axis 'CRM', x-axis 'Social Media', both having two sections 'Ad hoc' and 'Defined'.
    Source: Info-Tech Survey, N=64

    Many processes related to social media are being done manually, despite the existence of SMMPs.

    Four-square matrix titled 'technology' presenting percentages with y-axis 'CRM', x-axis 'Social Media', both having two sections 'Ad hoc' and 'Defined'.

    “When we started our social media campaign, it took 34 man-hours a week. An SMMP that streamlines these efforts is absolutely an asset.” (Edie May, Johnson & Johnson Insurance Company)

    SMMPs provide functionality for robust account management, in-band customer response, and social monitoring/analytics

    • Features such as unified account management and social engagement capabilities boost the efficiency of social campaigns. These features reduce duplication of effort (e.g. manually posting the same content to multiple services). Leverage account management functionality and in-band response to “do more with less.”
    • Features such as comprehensive monitoring of the social cloud and advanced social analytics (i.e. sentiment analysis, trends and follower demographics) allow organizations to more effectively use social media. These features empower organizations with the information they need to make informed decisions around messaging and brand positioning. Use social analytics to zero in on your most important brand advocates.

    The value proposition of SMMPs revolves around enhancing the effectiveness and efficiency of social media initiatives.

    Three primary use cases for social media management:

    Social Listening & Analytics — Monitor and analyze a variety of social media services: provide demographic analysis, frequency analysis, sentiment analysis, and content-centric analysis.

    Social Publishing & Campaign Management — Executing marketing campaigns through social channels (e.g. Facebook pages).

    Social Customer Care — Track customer conversations and provide the ability to respond in-platform to social interactions.

    Info-Tech Best Practice

    SMMPs are a technology platform, but this alone is insufficient to execute a social media program. Organization and process must be integrated as well. See Info-Tech’s research on developing a social media strategy for a step-by-step guide on how to optimize your internal organization and processes.

    Social analytics vary: balance requirements among monitoring goals and social presence/property management

    Segment your requirements around common SMMP vendor product design points. Current market capabilities vary between two primary feature categories: social cloud monitoring and social presence and property management.

    Cloud-Centric

    Social Monitoring

    Content-Centric

    Social cloud monitoring enables:
    • Brand and product monitoring
    • Reputation monitoring
    • Proactive identification of service opportunities
    • Competitive intelligence
    Social presence and property management enables:
    • Monitor and manage discussions on your social properties (e.g. Twitter feeds, Facebook Pages, YouTube channels)
    • Execute marketing campaigns within your social properties

    Social Analytics

    Social analytics provide insights to both dimensions of social media monitoring.

    Some firms only need social cloud monitoring, some need to monitor their own social media properties, and others will need to do both. Some vendors do both while other vendors excel in only one feature dimension. If you are NOT prepared to act on results from social cloud monitoring, then don’t expand your reach into the social cloud for no reason. You can always add cloud monitoring services later. Likewise, if you only need to monitor the cloud and have no or few of your own social properties, don’t buy advanced management and engagement features.

    Use social analytics to gain the most value from your SMMP

    Research indicates successful organizations employ both social cloud monitoring and management of their own properties with analytical tools to enhance both or do one or the other well. Few vendors excel at both larger feature categories. But the market is segmented into vendors that organizations should be prepared to buy more than one product from to satisfy all requirements. However, we expect feature convergence over the next 1–3 years, resulting in more comprehensive vendor offerings.

    Most sought social media analytics capabilities

    Bar Chart of SM analytics capabilities, the most sought after being 'Demographic analysis', 'Geographic analysis', 'Semantic analysis', 'Automated identification of subject and content', and 'Predictive modeling'.
    (Source: The State of Social Media Analytics (2016))

    Value driven from social analytics comes in the form of:
    • Improved customer service
    • Increased revenue
    • Uncovered insights for better targeted marketing
    • A more personalized customer experience offered
    Social analytics is integral to the success of the SMMP – take advantage of this functionality!

    Cost/Benefit Scenario: A mid-sized consumer products company wins big by adopting an SMMP

    The following example shows how an SMMP at a mid-sized consumer products firm brought in $36 000 a year.

    Before: Manual Social Media Management

    • Account management: a senior marketing manager was responsible for updating all twenty of the firm’s social media pages and feeds. This activity consumed approximately 20% of her time. Her annual salary was $80,000. Allocated cost: $16,000 per year.
    • In-band response: Customer service representatives manually tracked service requests originating from social channels. Due to the use of multiple Twitter feeds, several customers were inadvertently ignored and subsequently defected to competitors. Lost annual revenue due to customer defections: $10,000.
    • Social analytics: Analytics were conducted in a crude, ad hoc fashion using scant data available from the services themselves. No useful insights were discovered. Gains from social insights: $0.

    Ad hoc management is costing this organization $26,000 a year.

    After: Social Media Management Platform

    • Account management: Centralized account controls for rapidly managing several social media services meant the amount of time spent updating social media was cut 75%. Allocated cost savings: $12,000 per year.
    • In-band response: Using an SMMP provided customer service representatives with a console for quickly and effectively responding to customer service issues. Service window times were significantly reduced, resulting in increased customer retention. Revenue no longer lost due to defections: $10,000.
    • Social analytics: The product development group used keyword-based monitoring to assist with designing a successful new product. Social feedback noticeably boosted sales. Gains from social insights: $20,000
    • Cost of SMMP: $6,000 per year.

    The net annual benefit of adopting an SMMP is $36,000.

    Go with an SMMP if your organization needs a heavy social presence; stick with ad hoc management if it doesn’t

    The value proposition of acquiring an SMMP does not resonate the same for all organizations: in some cases, it is more cost effective to forego an SMMP and stick with ad hoc social media management.

    Follow these guidelines for determining if an SMMP is a natural fit for your organization.

    Go with an SMMP if…

    • Your organization already has a large social footprint: you manage multiple feeds/pages on three or more social media services.
    • Your organization’s primary activity is B2C marketing; your target consumers are social media savvy. Example: consumer packaged goods.
    • The volume of marketing, sales and service inquiries received over social channels has seen a sharp increase in the last 12 months.
    • Your firm or industry is the topic of widespread discussion in the social cloud.

    Stick with ad hoc management if…

    • Regulatory compliance prohibits the extensive use of social media in your organization.
    • Your organization is focused on a small number of institutional clients with well-defined organizational buying behaviors.
    • Your target market is antipathetic towards using social channels to interact with your organization.
    • Your organization is in a market space where only a bare-bones social media presence is seen as a necessity (for example, only a basic informational Facebook page is maintained).

    Info-Tech Best Practice

    Using an SMMP is definitively superior to ad hoc social media management for those organizations with multiple brands and product portfolios (e.g. consumer packaged goods). Ad hoc management is best for small organizations with an institutional client base who only need a bare bones social media presence.

    Assess which social media opportunities exist for your organization with Info-Tech’s tool

    Supporting Tool icon 1.2 Social Media Opportunity Assessment Tool

    Use Info-Tech’s Social Media Opportunity Assessment Tool to determine, based on your unique criteria, where social media opportunities exist for your organization in marketing, sales, and service.

    Info-Tech Best Practice

    1. Remember that departmental goals will overlap; gaining customer insight is valuable to marketing, sales, and customer service.
    2. The social media benefits you can expect to achieve will evolve as your processes mature.
    3. Often, organizations jump into social media because they feel they have to. Use this assessment to identify early on what your drivers should be.
    Sample of the Social Media Opportunity Assessment Tool.

    Go/no-go assessment on SMMP

    Associated Activity icon 1.1.3

    INPUT: Social Media Opportunity Questionnaire

    OUTPUT: SMMP go/no-go decision

    MATERIALS: Whiteboard, Opportunity Assessment Tool

    PARTICIPANTS: Digital Strategy Executive, Business stakeholders

    Identify whether an SMMP will help you achieve your goals in sales, marketing, and customer service.

    1. Complete the questionnaire in the Social Media Opportunity Assessment Tool. Ensure all relevant stakeholders are present to answer questions pertaining to their business area.
    2. Evaluate the results to better understand whether your organization has the opportunity to achieve each established goal in marketing, sales, and customer service with an SMMP or you are not likely to benefit from investing in a social media management solution.

    Phase 1, Step 2: Use an SMMP to enable marketing, sales, and service use cases

    1.1

    1.2

    Determine if a dedicated SMMP is right for your organization Use an SMMP to enable marketing, sales, and service use cases

    This step will walk you through the following activities:

    • Profile and rank your top use cases for social media management
    • Build the metrics inventory

    This step involves the following participants:

    • Project Manager
    • Project Team

    Outcomes of this step

    • Use case suitability
    • SMMP metrics inventory

    SMMPs equip front-line sales staff with the tools they need for effective social lead generation

    • Content-centric social analytics allow sales staff to see click-through details for content posted on social networks. In many cases, these leads are warm and ready for immediate follow-up.
    • A software development firm uses an SMMP to post a whitepaper promoting its product to multiple social networks.
      • The whitepaper is subsequently downloaded by a number of potential prospects.
      • Content-centric analytics within the SMMP link the otherwise-anonymous downloads to named social media accounts.
      • Leads assigned to specific account managers, who use existing CRM software to pinpoint contact information and follow-up in a timely manner.
    • Organizations that intend to use their SMMP for sales purposes should ensure their vendor of choice offers integration with LinkedIn. LinkedIn is the business formal of social networks, and is the network with the greatest proven efficacy from a sales perspective.

    Using an SMMP to assist the sales process can…

    • Increase the number of leads generated through social channels as a result of social sharing.
    • Increase the quality of leads generated through social channels by examining influence scores.
    • Increase prospecting efficiency by finding social leads faster.
    • Keep account managers in touch with prospects and clients through social media.

    Info-Tech Best Practice

    Social media is on the rise in sales organizations. Savvy companies are using social channels at all points in the sales process, from prospecting to account management. Organizations using social channels for sales will want an SMMP to manage the volume of information and provide content-centric analytics.

    Incorporate social media into marketing workflows to gain customer insights, promote your brand, and address concerns

    While most marketing departments have used social media to some extent, few are using it to its full potential. Identify marketing workflows that can be enhanced through the use of social channel integration.
    • Large organizations must define separate workflows for each stakeholder organization if marketing’s duties are divided by company division, brand, or product lines.
    • Inquiries stemming from marketing campaigns and advertising must be handled by social media teams. For example, if a recent campaign sparks customer questions on the company’s Facebook page, be ready to respond!
    • Social media can be used to detect issues that may indicate product defects, provided defect tracking is not already incorporated into customer service workflows. If defect tracking is part of customer service processes, then such issues should be routed to the customer service organization.
    • If social listening is employed, in addition to monitoring the company's own social properties, marketing teams may elect to receive notices of major trends concerning the company's products or those of competitors.
    Word jumble of different sized buzz words around 'Brand Building'.

    I’m typically using my social media team as a proactive marketing team in the social space, whereas I’m using my consumer relations team as a reactive marketing and a reactive consumer relations taskforce. So a little bit different perspective.” (Greg Brickl, IT Director, Organic Valley)

    SMMPs allow marketers to satisfy all of their needs with one solution

    • Have a marketing manager jointly responsible for the selection of an SMMP to realize higher overall success. This will significantly improve customer acquisition approval and competitive intelligence, as well as the overall SMMP success.
    • The marketing manager should be involved in fleshing out the business requirements of the SMMP in order to select the most appropriate solution.
    • Once selected, the SMMP has multiple benefits for marketing professionals. One pivotal benefit of SMMPs for marketing is the capability for centralized account management. Multiple social pages and feeds can be rapidly managed at pre-determined times, through an easy-to-use dashboard delivered from one source.
    • Centralized account management is especially pertinent for organizations with a wide geographic client base, as they can manage wide social media campaigns within multiple time zones, delivering their messaging appropriately. (e.g. contests, product launches, etc.)
    Bar Chart comparing 'Average Success Scores' of different goals based on whether the 'Marketing Manager [was] Responsible' or not. Scores are always higher when they were.
    (Source: Info-Tech Research Group N = 37)

    Info-Tech Best Practice

    Managing multiple social media accounts on an ad hoc basis is time consuming and costs money. Lower costs and get the best results out of your social media campaigns by involving the marketing team in the SMMP selection process and knowing their functional requirements.

    Leverage SMMPs to proactively identify and respond to customer service issues occurring in the social cloud

    • SMMPs are an invaluable tool in customer service organizations. In-band response capabilities allow customer service representatives to quickly and effectively address customer service issues – either reactively or proactively.
    • Reactive customer service can be provided through SMMPs by providing response capabilities for private messages or public mentions (e.g. “@AcmeCo” on Twitter). Many SMMPs provide a queue of social media messages directed at the organization, and also give the ability to assign specific messages to an individual service representative or product expert. Responding to a high-volume of reactive social media requests can be time consuming without an SMMP.
    • Proactive customer service uses the ability of SMMPs to monitor the social cloud for specific keywords in order to identify customers having issues. Forward-thinking companies actively monitor the social cloud for customer service opportunities, to protect and improve their image.
    Illustration of reactive service where the customer initiates the process and then receives service.
    Reactive service is customer-initiated.

    Illustration of proactive service with a complaint through Twitter monitored by an SMMP allowing an associate to provide a 'Proactive Resolution'.
    SMMPs enable organizations to monitor the social cloud for service opportunities and provide proactive service in-band.

    Info-Tech Best Practice

    Historically, customer service has been “reactive” (i.e. customer initiated) and solely between the customer and supplier. Social media forces proactive service interactions between customer, supplier, and the entire social cloud. Using an SMMP significantly improves reactive and proactive service. The ability to integrate with customer service applications is essential.

    Customer service is a vital department to realize value from leveraging an SMMP

    Info-Tech’s research shows that the more departments get involved with social media implementation, the higher the success score (calculated based on respondents’ report of the positive impact of social media on business objectives). On average, each additional department involved in social media programs increases the overall social media success score by 5%. For example, organizations that leveraged social media within the customer service department, achieved a higher success score than those that did not.

    The message is clear: encourage broad participation in coordinated social media efforts to realize business goals.

    Line graph comparing 'Social Media Success Score' with the 'Number of Departments Involved'. The line trends upward on both axes.
    (Source: Info-Tech Research Group N=65)
    Bar chart comparing 'Social Media Success Scores' if 'Customer Service Involvement' was Yes or No. 'Yes' has a higher score.

    Our research indicates that the most important stakeholder to ensure steering committee success is Customer Service. This has a major impact on CRM integration requirements – more on this later.

    SMMPs are indispensable for allowing PR managers to keep tabs on the firm and its brands

    • Public relations is devoted to relationship management; as such, it is critical for savvy PR departments to have a social media presence.
    • SMMPs empower PR professionals with the ability to track the sentiment of what is said about their organization. Leverage keyword searches and heuristic analysis to proactively mitigate threats and capitalize on positive opportunities. For example, sentiment analysis can be used to identify detractors making false claims over social channels. These claims can then be countered by the Public Relations team.
    • Sentiment analysis can be especially important to the PR professional through change and crisis management situations. These tools allow an organization to track the flow of information, as well as the balance of positive and negative postings and their influence on others in the social cloud.
    • Social analytics provided by SMMPs also serve as a goldmine for competitive intelligence about rival firms and their products.

    Benefits of Sentiment Analysis for PR

    • Take the pulse of public perception of your brands (and competitors).
    • Mitigate negative comments being made and respond immediately.
    • Identify industry and consumer thought leaders to follow on social networks.

    Illustration of sentiment analysis.
    Use sentiment analysis to monitor the social cloud.

    Info-Tech Best Practice

    Leaving negative statements unaddressed can cause harm to an organization’s reputation. Use an SMMP to track what is being said about your organization; take advantage of response capabilities to quickly respond and mitigate PR risk.

    SMMPs for recruiting is an emerging talent recruitment technique and will lead to stronger candidates

    • Social media provides more direct connections between employer and applicant. It’s faster and more flexible than traditional e-channels.
    • SMMPs should be deployed to the HR silo to aid with recruiting top-quality candidates. Account management functionality can dramatically reduce the amount of time HR managers spend synchronizing content between various social media services.
    • In-band response capabilities flag relevant social conversations and allow HR managers to rapidly respond to prospective employee inquiries. Rapid response over social channels gives candidates a positive impression of the organization.
    • Analytics give HR managers insight into hiring trends and the job market at large – sentiment analysis is useful for gauging not just candidate interests, but also anonymous employee engagement.

    A social media campaign managed via SMMP can…

    • Increase the size of the applicant pool by “fishing where the fish are.”
    • Increase the quality of applicants by using monitoring to create targeted recruitment materials.
    • Increase recruiting efficiency by having a well-managed, standing presence on popular social media sites – new recruiting campaigns require less “awareness generation” time.
    • Allow HR/recruiters to be more in-touch with hiring trends via social analytics.
    Horizontal bar chart of social media platforms that recruiters use. LinkedIn is at the top with 87%. Only 4% of recruiters are NOT using social media for recruitment, while 50% of recruiters plan to increase their investment in SMR in the coming year. (Source: Jobvite, 2015)

    Collapse your drivers for SMMP and link them to Info-Tech’s Vendor Landscape use cases

    Vendor Profiles icon

    USE CASES

    Social Listening and Analytics

    What It Looks Like
    Functionality for capturing, aggregating, and analyzing social media content in order to create actionable customer or competitive insights.

    How It Works
    Social listening and analytics includes features such as sentiment and contextual analysis, workflow moderation, and data visualization.

    Social Publishing and Campaign Management

    What It Looks Like
    Functionality for publishing content to multiple networks or accounts simultaneously, and managing social media campaigns in-depth (e.g. social property management and post scheduling).

    How It Works
    Social publishing and campaign management include features such as campaign execution, social post integration, social asset management, and post time optimization.

    Social Customer Care

    What It Looks Like
    Functionality for management of the social customer service queue as well as tools for expedient resolution of customer issues.

    How It Works
    Social customer care use case primarily relies on strong social moderation and workflow management.

    Identify the organizational drivers for social media management – whether it is recruiting, public relations, customer service, marketing, or sales – and align them with the most applicable use case.

    Profile and rank your top use cases for social media management using the Use-Case Fit Assessment Tool

    Associated Activity icon 1.2.1 1 Hour

    INPUT: Project Manager, Core project team

    OUTPUT: Use-case suitability

    MATERIALS: Whiteboard, Markers

    PARTICIPANTS: Project Manager, Core project team

    1. Download your own version of the tool and complete the questionnaire on tab 2, Assessment.
      • Use the information gathered from your assessments and initial project scoping to respond to the prompts to identify the business and IT requirements for the tool.
      • Answer the prompts for each statement from a range of strongly disagree to strongly agree.
    2. Review the outcomes on tab 3, Results.
      • This tab provides a qualitative measure assessing the strength of your fit against the industry use-case scenarios.
    3. If not completed as a team, debrief the results and implications to your core project team.

    Use the SMMP Use-Case Fit Assessment Tool to identify which areas you should focus on

    Supporting Tool icon 1.3 Use Case Fit Assessment Tool
    Use the Use-Case Fit Assessment Tool to understand how your unique requirements map into a specific SMMP use case.

    This tool will assess your answers and determine your relative fit against the use-case scenarios.

    Fit will be assessed as “Weak,” “Moderate,” or “Strong.”

    Consider the common pitfalls, which were mentioned earlier, that can cause IT projects to fail. Plan and take clear steps to avoid or mitigate these concerns.

    Note: These use-case scenarios are not mutually exclusive. Your organization can align with one or more scenarios based on your answers. If your organization shows close alignment to multiple scenarios, consider focusing on finding a more robust solution and concentrate your review on vendors that performed strongly in those scenarios or meet the critical requirements for each.

    INFO-TECH DELIVERABLE

    Sample of the SMMP Use-Case Fit Assessment Tool.

    Identify the marketing, sales, and customer service metrics that you will target for improvement using an SMMP

    Create measurable S.M.A.R.T. goals for the project.

    Consider the following questions when building your SMMP metrics:
    1. What are the top marketing objectives for your company? For example, is building initial awareness or driving repeat customers more important?
    2. What are the corresponding social media goals for this business objective?
    3. What are some of the metrics that could be used to determine if business and social media objectives are being attained?
    Use Case Sample Metric Descriptions Target Metric
    Social Listening and Analytics Use a listening tool to flag all mentions of our brands or company on social Increase in mentions with neutral or positive sentiment, decrease in mentions with negative sentiment
    Social Publishing and Campaign Management Launch a viral video campaign showcasing product attributes to drive increased YT traffic Net increase in unaided customer recall
    Social Customer Care Create brand-specific social media pages to increase customer sentiment for individual brand extensions Net increase in positive customer sentiment (i.e. as tracked by an SMMP)

    Build the metrics inventory

    Associated Activity icon 1.2.2 45 Minutes

    INPUT: Marketing, sales, and customer service objectives

    OUTPUT: Metrics inventory

    MATERIALS: Whiteboard, Markers

    PARTICIPANTS: Project Manager, Core project team

    1. Identify the top marketing, sales, and customer service objectives for your company? For example, is building initial awareness or driving repeat customers more important?
    2. What are the corresponding social media goals for each business objective?
    3. What are some of the metrics that could be used to determine if business and social media objectives are being attained?
    Marketing/PR Objectives Social Media Goals Goal Attainment Metrics
    E.g. build a positive brand image
    • Create brand-specific social media pages to increase customer sentiment for individual brand extensions
    Net increase in positive customer sentiment (i.e. as tracked by an SMMP)
    E.g. increase customer mind share
    • Launch a viral video campaign showcasing product attributes to drive increased YT traffic
    Net increase in unaided customer recall
    E.g. monitor public mentions
    • Use a listening tool to flag all mentions of our brands or company on social
    Increase in mentions with neutral or positive sentiment, decrease in mentions with negative sentiment

    If you want additional support, have our analysts guide you through this phase as part of an Info-Tech Workshop Associated Activity icon

    Book a workshop with our Info-Tech analysts:

    Photo of an Info-Tech analyst.
    • To accelerate this project, engage your IT team in an Info-Tech workshop with an Info-Tech analyst team.
    • Info-Tech analyst will join you and your team onsite at your location or welcome you to Info-Tech's historic Toronto office to participate in an innovative onsite workshop.
    • Contact your account manager (www.infotech.com/account), or email Workshops@InfoTech.com for more information.

    The following are sample activities that will be conducted by Info-Tech analysts with your team:

    1.1.1

    Sample of activity 1.1.1 'Assess where your organization sits on the social media maturity curve'. Assess your organization’s social media maturity

    An Info-Tech analyst will facilitate a discussion to assess the maturity of your organization’s social media program and take an inventory of your current efforts across different departments (e.g. Marketing, PR, Sales, and Customer Service).

    1.1.2

    Sample of activity 1.1.2 'Inventory the current social media networks that must be supported by SMMP'. Inventory your current social media networks

    The analyst will facilitate an exercise to catalog all social media networks used in the organization.

    If you want additional support, have our analysts guide you through this phase as part of an Info-Tech Workshop Associated Activity icon

    Book a workshop with our Info-Tech analysts:

    1.1.3

    Sample of activity 1.1.3 'Go/no-go assessment on SMMP'. Go/no go assessment on SMMP

    Based on the maturity assessment, the analyst will help identify whether an SMMP will help you achieve your goals in sales, marketing, and customer service.

    1.2.1

    Sample of activity 1.2.1 'Profile and rank your top use cases for social media management using the Use Case Fit Assessment Tool'. Rank your top use cases for social media management

    An analyst will facilitate the exercise to answer a series of questions in order to determine best-fit scenario for social media management for your organization.

    1.2.2

    Sample of activity 1.2.2 'Build the metrics inventory'. Build the metrics inventory

    An analyst will lead a whiteboarding exercise to brainstorm and generate metrics for your organization’s social media goals.

    Select and Implement a Social Media Management Platform

    PHASE 2

    Select an SMMP

    This phase also includes Info-Tech’s SMMP Vendor Landscape Title icon for vendor slides.

    Phase 2: Select an SMMP

    Steps of this blueprint represented by circles of varying colors and sizes, labelled by text of different sizes. Only Phase 2 is highlighted.
    Estimated Timeline: 1-3 Months

    Info-Tech Insight

    Taking a use-case-centric approach to vendor selection allows you to balance the need for different social capabilities between analytics, campaign management and execution, and customer service.

    Major Milestones Reached
    • Vendor Selection
    • Finalized and Approved Contract

    Key Activities Completed

    • RFP Process
    • Vendor Evaluations
    • Vendor Selection
    • Contract Negotiation

    Outcomes from This Phase

    The completed procurement of an SMMP solution.

    • Selected SMMP solution
    • Negotiated and finalized contract

    Phase 2 outline

    Associated Activity icon Call 1-888-670-8889 or email GuidedImplementations@InfoTech.com for more information.

    Complete these steps on your own, or call us to complete a guided implementation. A guided implementation is a series of 2-3 advisory calls that help you execute each phase of a project. They are included in most advisory memberships.

    Guided Implementation 2: Select an SMMP

    Proposed Time to Completion: 4 weeks
    Step 2.1: Analyze and shortlist SMMP vendors Step 2.2: Evaluate vendor responses
    Start with an analyst kick-off call:
    • Evaluate the SMMP marketspace.
    • Re-evaluate best-fit use case.
    Review findings with analyst:
    • Determine your SMMP procurement strategy.
    • Reach out to SMMP vendors.
    Then complete these activities…
    • Review vendor profiles and analysis.
    • Create your own evaluation framework and shortlisting criteria.
    Then complete these activities…
    • Prioritize your requirements.
    • Create an RFP for SMMP procurement.
    • Evaluate vendor responses.
    • Set up product demonstrations.
    With these tools & templates:
    • SMMP Vendor Landscape (included here)
    • SMMP Vendor Shortlist Tool
    With these tools & templates:
    • SMMP RFP Template
    • SMMP Vendor Demo Script Template
    • SMMP Evaluation and RFP Scoring Tool
    Phase 1 Results & Insights:
    • Finalize vendor and product selection

    Phase 2, Step 1: Analyze and shortlist vendors in the space

    2.1

    2.2

    Analyze and shortlist vendors in the space Select your SMMP solution

    This step will walk you through the following activities:

    • Review vendor landscape methodology
    • Shortlist SMMP vendors

    This step involves the following participants:

    • Core team
    • Representative stakeholders from Digital Marketing, Sales, and IT

    The SMMP Vendor Landscape includes the following sections:

    VENDOR LANDSCAPE

    Info-Tech's Methodology

    Vendor title icon.

    Vendor Landscape use-case scenarios are evaluated based on weightings of features and vendor/product considerations

    Vendor Profiles icon

    Use cases were scored around the features from the general scoring identified as being relevant to the functional considerations and drivers for each scenario.

    Calculation Overview
    Advanced Features Score X Vendor Multiplier = Vendor Performance for Each Scenario
    Pie Chart of Product and Vendor Weightings.
    Product and Vendor Weightings
    Pie Chart of Advanced Features Weightings.
    Advanced Features Weightings

    Please note that both advanced feature scores and vendor multipliers are based on the specific weightings calibrated for each scenario.

    Vendor performance for each use-case scenario is documented in a weighted bar graph

    Vendor Profiles icon
    Sample of the 'Vendor performance for the use-case scenario' slide. Vendor Performance

    Vendors qualify and rank in each use-case scenario based on their relative placement and scoring for the scenario.

    Vendor Ranking

    Champion: The top vendor scored in the scenario

    Leaders: The vendors who placed second and third in the scenario

    Players: Additional vendors who qualified for the scenarios based on their scoring

    Sample of the 'Value Index for the use case scenario' slide. Value ScoreTM

    Each use-case scenario also includes a Value Index that identifies the Value Score for a vendor relative to their price point. This additional framework is meant to help price-conscious organizations identify vendors who provide the best “bang for the buck.”

    VENDOR LANDSCAPE

    Review the SMMP Vendor Evaluation

    Vendor title icon.

    SMMP market overview

    Vendor Profiles icon

    How It Got Here

    • The SMMP market was created in response to the exploding popularity of social media and the realization that it can be harnessed for a wide variety of enterprise purposes (from consumer intelligence to marketing campaigns and customer service).
    • As the number of social media services has expanded, and as the volume of content generated via social networks has ballooned, it became increasingly difficult to mine insights and manage social campaigns. A number of vendors (mostly start-ups) began offering platforms that attempted to streamline and harness social media processes.
    • As usage of social media expanded beyond just the marketing and PR function, being able to successfully scale a social strategy to a large number of customer care and sales interactions became paramount: SMMPs filled a niche by offering large-scale response and workflow management capabilities.

    Where It’s Going

    • The market is segmented into two broad camps: SMMPs focused on social listening and analytics, and SMMPs focused on social engagement. Although the two have begun to converge, there continues to be a clear junction in the market between the two, with a surprising lack of vendors that are equally adept at both sides.
    • With the rise of SMMPs, the expectation was that CRM vendors would offer feature sets similar to those of standalone SMMPS. However, CRM vendors have been slow in incorporating the functionality directly into their products. While some major vendors have made ground in this direction in the last year, organizations that are serious about social will still need a best-of-breed SMMP.
    • Other major trends include using application integration to build a 360-degree view of the customer, workflow automation, and competitive benchmarking.

    Info-Tech Insight

    As the market evolves, capabilities that were once cutting edge become default and new functionality becomes differentiating. Supporting multiple social media services and accounts has become a Table Stakes capability and should no longer be used to differentiate solutions. Instead focus on an SMMP’s social listening, campaign management, and customer care to help you find a solution that best fits your requirements.

    Review Info-Tech’s Vendor Landscape of the SMMP market to identify vendors that meet your requirements

    Vendors Evaluated

    Various logos of the vendors who were evaluated.

    Each vendor in this landscape was evaluated based on their features, product considerations, and vendor considerations. Each vendor was profiled using these evaluations and, based on their performance, qualified and placed in specific use-case scenarios.

    These vendors were included due to consideration of their market share, mind share, and platform coverage

    Vendor Profiles icon

    Vendors included in this report provide a comprehensive, innovative, and functional solution for integrating applications and automating their messaging.

    Included in this Vendor Landscape:

    Adobe: Adobe Social is a key pillar of Adobe’s ecosystem that is heavily focused on social analytics and engagement.

    Hootsuite: A freemium player with strong engagement and collaboration tools, particularly well suited for SMBs.

    Salesforce: Social Studio is a leading social media management solution and is a key channel of Salesforce Marketing Cloud.

    Sendible: A fairly new entrant to the social media management space, Sendible offers robust campaign management capability that is well suited for agencies and SMBs.

    Sprinklr: A leading solution that focuses on social customer care, offering strong ability to prioritize, route, and categorize high-volume social messaging.

    Sprout Social: A great choice for mid-sized companies looking to provide robust social engagement and customer care.

    Sysomos: Their MAP and Heartbeat products offer customers in-depth analysis of a wide array of social channels.

    Viralheat (Cision): Now a Cision product, Viralheat is an excellent option for analytics, social response workflow management, and in-band social engagement.

    Table Stakes represent the minimum standard; without these, a product doesn’t even get reviewed

    Vendor Profiles icon

    The Table Stakes

    Feature: What it is:
    Multiple Services Supported The ability to mange or analyze at least two or more social media services.
    Multiple Accounts Supported The ability to manage or analyze content from at least two or more social media accounts.
    Basic Engagement The ability to post status updates to multiple social media sites.
    Basic Analytics The ability to display inbound feeds and summary info from multiple social media sites.

    What does this mean?

    The products assessed in this Vendor Landscape meet, at the very least, the requirements outlined as Table Stakes.

    Many of the vendors go above and beyond the outlined Table Stakes, some even do so in multiple categories. This section aims to highlight the products’ capabilities in excess of the criteria listed here.

    Info-Tech Insight

    If Table Stakes are all you need from your SMMP solution, the only true differentiator for the organization is price. Otherwise, dig deeper to find the best price to value for your needs.

    Advanced Features are the capabilities that allow for granular differentiation of market players and use-case performance

    Vendor Profiles icon

    Scoring Methodology

    Info-Tech scored each vendor’s features on a cumulative four-point scale. Zero points are awarded to features that are deemed absent or unsatisfactory, one point is assigned to features that are partially present, two points are assigned to features that require an extra purchase in the vendor’s product portfolio or through a third party, three points are assigned to features that are fully present and native to the solution, and four points are assigned to the best-of-breed native feature.

    For an explanation of how Advanced Features are determined, see Information Presentation – Feature Ranks (Stoplights) in the Appendix.

    Feature: What we looked for:
    Social Media Channel Integration - Inbound Ability to monitor social media services, such as Facebook, Twitter, LinkedIn, YouTube, and more.
    Social Media Channel Integration - Outbound Ability to publish to social media services such as Facebook, Twitter, LinkedIn, YouTube, and more.
    Social Response Management Ability to respond in-band to social media posts.
    Social Moderation and Workflow Management Ability to create end-to-end routing and escalation workflows from social content.
    Campaign Execution Ability to manage social and media assets: tools for social campaign execution, reporting, and analytics.
    Social Post Archival Ability to archive social posts and platform activity to create an audit trail.
    Trend Analysis Ability to monitor trends and traffic on multiple social media sites.
    Sentiment Analysis Ability to analyze and uncover insights from attitudes and opinions expressed on social media.
    Contextual Analysis Ability to use NLP, deep learning and semantic analysis to extract meaning from social posts.
    Social Asset Management Ability to access visual asset library with access permissions and expiry dates to be used on social media.
    Post Time Optimization Ability to optimize social media posts by maximizing the level of interaction and awareness around the posts.
    Dashboards and Visualization Ability to visualize data and create analytics dashboards.

    Vendor scoring focused on overall product attributes and vendor performance in the market

    Vendor Profiles icon

    Scoring Methodology

    Info-Tech Research Group scored each vendor’s overall product attributes, capabilities, and market performance.

    Features are scored individually as mentioned in the previous slide. The scores are then modified by the individual scores of the vendor across the product and vendor performance features.

    Usability, overall affordability of the product, and the technical features of the product are considered, and scored on a five-point scale. The score for each vendor will fall between worst and best in class.

    The vendor’s performance in the market is evaluated across four dimensions on a five-point scale. Where the vendor places on the scale is determined by factual information, industry position, and information provided by customer references and/or available from public sources.

    Product Evaluation Features

    Usability The end-user and administrative interfaces are intuitive and offer streamlined workflow.
    Affordability Implementing and operating the solution is affordable given the technology.
    Architecture Multiple deployment options, platform support, and integration capabilities are available.

    Vendor Evaluation Features

    Viability Vendor is profitable, knowledgeable, and will be around for the long term.
    Focus Vendor is committed to the space and has a future product and portfolio roadmap.
    Reach Vendor offers global coverage and is able to sell and provide post-sales support.
    Sales Vendor channel partnering, sales strategies, and process allow for flexible product acquisition.

    Balance individual strengths to find the best fit for your enterprise

    Vendor Profiles icon

    A list of vendors with ratings for their 'Product: Overall, Usability, Affordability, and Architecture' and their 'Vendor: Overall, Viability, Focus, Reach, and Sales'. It uses a quarters rating system where 4 quarters of a circle is Exemplary and 0 quarters is Poor.

    For an explanation of how the Info-Tech Harvey Balls are calculated, see Information Presentation – Criteria Scores (Harvey Balls) in the Appendix.

    Balance individual strengths to find the best fit for your enterprise

    Vendor Profiles icon

    A list of vendors with ratings for their 'Evaluated Features'. Rating system uses Color coding with green being 'Feature is fully present...' and red being 'Feature is absent', and if a star is in the green then 'Feature is best in its class'.

    For an explanation of how Advanced Features are determined, see Information Presentation – Feature Ranks (Stoplights) in the Appendix.

    Vendor title icon.

    USE CASE 1

    Social Listening and Analytics

    Seeking functionality for capturing, aggregating, and analyzing social media content in order to create actionable customer or competitive insights.

    Feature weightings for the social listening and analytics use-case scenario

    Vendor Profiles icon

    Core Features

    Sentiment Analysis Uncovering attitudes and opinions expressed on social media is important for generating actionable customer insights.
    Dashboards and Visualization Capturing and aggregating social media insights is ineffective without proper data visualization and analysis.
    Trend Analysis The ability to monitor trends across multiple social media services is integral for effective social listening.
    Contextual Analysis Understanding and analyzing language and visual content on social media is important for generating actionable customer insights.

    Additional Features

    Social Media Channel Integration – Inbound

    Social Moderation and Workflow Management

    Social Post Archival

    Feature Weightings

    Pie chart of feature weightings.

    Vendor considerations for the social listening and analytics use-case scenario

    Vendor Profiles icon

    Product Evaluation Features

    Usability A clean and intuitive user interface is important for users to fully leverage the benefits of an SMMP.
    Affordability Affordability is an important consideration as the price of SMMPs can vary significantly depending on the breadth and depth of capability offered.
    Architecture SMMP is more valuable to organizations when it can integrate well with their applications, such as CRM and marketing automation software.

    Vendor Evaluation Features

    Viability Vendor viability is critical for long-term stability of an application portfolio.
    Focus The vendor is committed to the space and has a future product and portfolio roadmap.
    Reach Companies with processes that cross organizational and geographic boundaries require effective and available support.
    Sales Vendors need to demonstrate flexibility in terms of industry and technology partnerships to meet evolving customer needs.

    Pie chart for Product and Vendor Evaluation Features.

    Vendor performance for the social listening and analytics use-case scenario

    Vendor Profiles icon
    Champion badge.

    Champions for this use case:

    Salesforce: Salesforce Social Studio offers excellent trend and in-depth contextual analysis and is among the best vendors in presenting visually appealing and interactive dashboards.
    Leader badge.

    Leaders for this use case:

    Sysomos: Sysomos MAP and Heartbeat are great offerings for conducting social media health checks using in-depth contextual analytics.

    Adobe: Adobe Social is a great choice for digital marketers that need in-depth sentiment and longitudinal analysis of social data – particularly when managing social alongside other digital channels.

    Best Overall Value badge.

    Best Overall Value Award

    Sysomos: A strong analytics capability offered in Sysomos MAP and Heartbeat at a relatively low cost places Sysomos as the best bang for your buck in this use case.

    Players in the social listening and analytics scenario

    • Sprinklr
    • Hootsuite
    • Sprout Social

    Vendor performance for the social listening and analytics use-case scenario

    Vendor Profiles icon

    Stacked bar chart comparing vendors' use-case performance in multiple areas of 'Social Listening and Analytics'.

    Value Index for the social listening and analytics scenario

    Vendor Profiles icon
    What is a Value Score?

    The Value Score indexes each vendor’s product offering and business strength relative to its price point. It does not indicate vendor ranking.

    Vendors that score high offer more bang-for-the-buck (e.g. features, usability, stability) than the average vendor, while the inverse is true for those that score lower.

    Price-conscious enterprises may wish to give the Value Score more consideration than those who are more focused on specific vendor/product attributes.

    On a relative basis, Sysomos maintained the highest Info-Tech Value ScoreTM of the vendor group for this use-case scenario. Vendors were indexed against Sysomos’ performance to provide a complete, relative view of their product offerings.

    Bar chart of vendors' Value Scores in social listening and analytics. Sysomos has the highest and the Average Score is 66.8.

    For an explanation of how price is determined, see Information Presentation – Price Evaluation in the Appendix.

    For an explanation of how the Info-Tech Value Index is calculated, see Information Presentation – Value Index in the Appendix.

    Vendor title icon.

    USE CASE 2

    Social Publishing and Campaign Management

    Seeking functionality for publishing content to multiple networks or accounts simultaneously, and managing social media campaigns in-depth (e.g. social property management and post scheduling).

    Feature weightings for the social publishing and campaign management use-case scenario

    Vendor Profiles icon

    Core Features

    Campaign Execution The ability to manage multiple social media services simultaneously is integral for carrying out social media campaigns.
    Social Response Management Creating response workflows is equally important to publishing capability for managing social campaigns.

    Additional Features

    Social Media Channel Integration – Outbound

    Social Moderation and Workflow Management

    Social Post Archival

    Social Asset Management

    Post Time Optimization

    Social Media Channel Integration – Inbound

    Trend Analysis

    Sentiment Analysis

    Dashboards and Visualization

    Feature Weightings

    Pie chart of feature weightings.

    Vendor considerations for the social publishing and campaign management use-case scenario

    Vendor Profiles icon

    Product Evaluation Features

    Usability A clean and intuitive user interface is important for users to fully leverage the benefits of an SMMP.
    Affordability Affordability is an important consideration as the price of SMMPs can vary significantly depending on the breadth and depth of capability offered.
    Architecture SMMP is more valuable to organizations when it can integrate well with their applications, such as CRM and marketing automation software.

    Vendor Evaluation Features

    Viability Vendor viability is critical for long-term stability of an application portfolio.
    Focus The vendor is committed to the space and has a future product and portfolio roadmap.
    Reach Companies with processes that cross organizational and geographic boundaries require effective and available support.
    Sales Vendors need to demonstrate flexibility in terms of industry and technology partnerships to meet evolving customer needs.

    Pie chart of Product and Vendor Evaluation Features.

    Vendor performance for the social publishing and campaign management use-case scenario

    Vendor Profiles icon

    Champion badge.

    Champions for this use case:

    Adobe: Adobe has the best social campaign execution capability in the market, enabling marketers to manage and auto-track multiple campaigns. It also offers a strong asset management feature that allows users to leverage Marketing Cloud content.
    Leader badge.

    Leaders for this use case:

    Salesforce: SFDC has built a social marketing juggernaut, offering top-notch response workflows and campaign execution capability.

    Hootsuite: Hootsuite has good response capabilities backed up by a strong team collaboration feature set. It offers simplified cross-platform posting and post-time optimization capabilities.

    Best Overall Value badge.

    Best Overall Value Award

    Sendible: Sendible offers the best value for your money in this use case with good response workflows and publishing capability.

    Players in the social publishing and campaign management scenario

    • Sprout Social
    • Sprinklr
    • Sendible

    Vendor performance for the social publishing and campaign management use-case scenario

    Vendor Profiles icon

    Stacked bar chart comparing vendors' use-case performance in multiple areas of 'Social publishing and campaign management'.

    Value Index for the social publishing and campaign management scenario

    Vendor Profiles icon

    What is a Value Score?

    The Value Score indexes each vendor’s product offering and business strength relative to its price point. It does not indicate vendor ranking.

    Vendors that score high offer more bang-for-the-buck (e.g. features, usability, stability) than the average vendor, while the inverse is true for those that score lower.

    Price-conscious enterprises may wish to give the Value Score more consideration than those who are more focused on specific vendor/product attributes.

    On a relative basis, Sendible maintained the highest Info-Tech Value ScoreTM of the vendor group for this use-case scenario. Vendors were indexed against Sendible’s performance to provide a complete, relative view of their product offerings.

    Bar chart of vendors' Value Scores in social publishing and campaign management. Sendible has the highest and the Average Score is 72.9.

    For an explanation of how Price is determined, see Information Presentation – Price Evaluation in the Appendix.

    For an explanation of how the Info-Tech Value Index is calculated, see Information Presentation – Value Index in the Appendix.

    Vendor title icon.

    USE CASE 3

    Social Customer Care

    Seeking functionality for management of the social customer service queue as well as tools for expedient resolution of customer issues.

    Feature weightings for the social customer care use-case scenario

    Vendor Profiles icon

    Core Features

    Social Moderation and Workflow Management Creating escalation workflows is important for triaging customer service, managing the social customer service queue and offering expedient resolution to customer complaints.

    Additional Features

    Social Media Channel Integration – Outbound

    Social Moderation and Workflow Management

    Social Response Management

    Social Post Archival

    Sentiment Analysis

    Dashboards and Visualization

    Campaign Execution

    Trend Analysis

    Post Time Optimization

    Feature Weightings

    Pie chart with Feature Weightings.

    Vendor considerations for the social customer case use-case scenario

    Vendor Profiles icon

    Product Evaluation Features

    Usability A clean and intuitive user interface is important for users to fully leverage the benefits of an SMMP.
    Affordability Affordability is an important consideration as the price of SMMPs can vary significantly depending on the breadth and depth of capability offered.
    Architecture SMMP is more valuable to organizations when it can integrate well with their applications, such as CRM and marketing automation software.

    Vendor Evaluation Features

    Viability Vendor viability is critical for long-term stability of an application portfolio.
    Focus The vendor is committed to the space and has a future product and portfolio roadmap.
    Reach Companies with processes that cross organizational and geographic boundaries require effective and available support.
    Sales Vendors need to demonstrate flexibility in terms of industry and technology partnerships to meet evolving customer needs.

    Pie chart with Product and Vendor Evaluation Features.

    Vendor performance for the social customer care use-case scenario

    Vendor Profiles icon

    Champion badge.

    Champions for this use case:

    Salesforce: Salesforce offers exceptional end-to-end social customer care capability with strong response escalation workflows.
    Leader badge.

    Leaders for this use case:

    Sprinklr: Sprinklr’s offering gives users high flexibility to configure escalation workflows and role-based permissions for managing the social customer service queue.

    Hootsuite: Hootsuite’s strength lies in the breadth of social networks that the platform supports in offering expedient resolution to customer complaints.

    Best Overall Value badge.

    Best Overall Value Award

    Sysomos: Sysomos is the best bang for your buck in this use case, offering essential response and workflow capabilities.

    Players in the social listening and analytics scenario

    • Sendible
    • Sysomos
    • Viralheat (Cision)

    Vendor performance for the social customer care use-case scenario

    Vendor Profiles icon

    Stacked bar chart comparing vendors' use-case performance in multiple areas of 'Social customer care'.

    Value Index for the social customer care scenario

    Vendor Profiles icon

    What is a Value Score?

    The Value Score indexes each vendor’s product offering and business strength relative to its price point. It does not indicate vendor ranking.

    Vendors that score high offer more bang-for-the-buck (e.g. features, usability, stability) than the average vendor, while the inverse is true for those that score lower.

    Price-conscious enterprises may wish to give the Value Score more consideration than those who are more focused on specific vendor/product attributes.

    On a relative basis, Sendible maintained the highest Info-Tech Value ScoreTM of the vendor group for this use-case scenario. Vendors were indexed against Sendible’s performance to provide a complete, relative view of their product offerings.

    Bar chart of vendors' Value Scores in social customer care. Sysomos has the highest and the Average Score is 79.6.

    For an explanation of how Price is determined, see Information Presentation – Price Evaluation in the Appendix.

    For an explanation of how the Info-Tech Value Index is calculated, see Information Presentation – Value Index in the Appendix.

    VENDOR LANDSCAPE

    Vendor Profiles and Scoring

    Vendor title icon.

    Use the information in the SMMP Vendor Landscape analysis to streamline your own vendor analysis process

    Vendor Profiles icon

    This section of the Vendor Landscape includes the profiles and scoring for each vendor against the evaluation framework previously outlined.

    Sample of the SMMP Vendor Landscape analysis. Vendor Profiles
    • Include an overview for each company.
    • Identify the strengths and weaknesses of the product and vendor.
    • Identify the three-year TCO of the vendor’s solution (based on a ten-tiered model).
    Sample of the Vendor Landscape profiles slide.
    Vendor Scoring

    Use the Harvey Ball scoring of vendor and product considerations to assess alignment with your own requirements.

    Review the use-case scenarios relevant to your organization’s Use-Case Fit Assessment results to identify a vendor’s fit to your organization's SMMP needs. (See the following slide for further clarification on the use-case assessment scoring process.)

    Review the stoplight scoring of advanced features to identify the functional capabilities of vendors.

    Sample of the Vendor Scoring slide.

    Adobe Social is a powerhouse for digital marketers, with extremely well-developed analytics capabilities

    Vendor Profiles icon
    Product Adobe Social
    Employees 15,000+
    Headquarters San Jose, CA
    Website Adobe.com
    Founded 1982
    Presence NASDAQ: ADBE

    Logo for Adobe.

    3 year TCO for this solution falls into pricing tier 8 between $500,000 and $1,000,000.

    Pricing tier for Adobe, tier 8.
    Pricing provided by vendor

    OVERVIEW
    • Adobe Social is a strong offering included within the broader Adobe Marketing Cloud. The product is tightly focused on social analytics and social campaign execution. It’s particularly well-suited to dedicated digital marketers or social specialists.
    STRENGTHS
    • Adobe Social provides broad capabilities across social analytics and social campaign management; its integration with Adobe Analytics is a strong selling point for organizations that need a complete, end-to-end solution.
    • It boasts great archiving capabilities (up to 7 years for outbound posts), meeting the needs of compliance-centric organizations and providing for strong longitudinal analysis capabilities.
    CHALLENGES
    • The product plays well with the rest of the Adobe Marketing Cloud, but the list of third-party CRM and CSM integrations is shorter than some other players in the market.
    • While the product is unsurprisingly geared towards marketers, organizations that want a scalable platform for customer service use cases will need to augment the product due to its focus on campaigns and analytics – service-related workflow and automation capabilities are not a core focus for the company.

    Adobe Social

    Vendor Profiles icon
    'Product' and 'Vendor' scores for Adobe. Overall product is 3/4; overall vendor is 4/4.
    'Scenario Performance' awards and 'Value Index' in the three previous scenarios. Adobe earned 'Leader' in Social Listening & Analytics and 'Champion' in Social Publishing & Campaign Management.
    Info-Tech Recommends

    Adobe Social provides impressive features, especially for companies that position social media within a larger digital marketing strategy. Organizations that need powerful social analytics or social campaign execution capability should have Adobe on their shortlist, though the product may be an overbuy for social customer care use cases.

    Scores for Adobe's individual features, color-coded as they were previously.

    Hootsuite is a capable vendor that offers a flexible solution for monitoring many different social media services

    Vendor Profiles icon
    Product Hootsuite
    Employees 800
    Headquarters Vancouver, BC
    Website Hootsuite.com
    Founded 2007
    Presence Privately held

    Logo for Hootsuite.

    3 year TCO for this solution falls into pricing tier 6, between $100,000 and $250,000.

    Pricing tier for Hootsuite, tier 6.
    Pricing derived from public information

    OVERVIEW
    • In the past, Hootsuite worked on the freemium model by providing basic social account management features. The company has since expanded its offering and put a strong focus on enterprise feature sets, such as collaboration and workflow management.
    STRENGTHS
    • Hootsuite is extremely easy to use, having one of the most straightforward interfaces of vendors evaluated.
    • It has extensive monitoring capabilities for a wide variety of social networks as well as related services, which are supported through an app store built into the Hootsuite platform.
    • The product provides a comprehensive model for team-based collaboration and workflow management, demonstrated through nice cross-posting and post-time optimization capabilities.
    CHALLENGES
    • Hootsuite’s reporting and analytics capabilities are relatively basic, particularly when contrasted with more analytics-focused vendors in the market.
    • Running cross-channel campaigns is challenging without integration with third-party applications.

    Hootsuite

    Vendor Profiles icon
    'Product' and 'Vendor' scores for Hootsuite. Overall product is 3/4; overall vendor is 4/4.
    'Scenario Performance' awards and 'Value Index' in the three previous scenarios. Hootsuite earned 5th out of 6 in Social Listening & Analytics, 'Leader' in Social Publishing & Campaign Management, and 'Leader' in Social Customer Care.
    Info-Tech Recommends

    The free version of Hootsuite is useful for getting your feet wet with social management. The paid version is a great SMMP for monitoring and engaging your own social properties with good account and team management at an affordable price. This makes it ideal for SMBs. However, organizations that need deep social analytics may want to look elsewhere.

    Scores for Hootsuite's individual features, color-coded as they were previously.

    Salesforce Marketing Cloud continues to be a Cadillac solution; it’s a robust platform with a host of features

    Vendor Profiles icon
    Product Salesforce Social Studio
    Employees 24,000+
    Headquarters San Francisco, CA
    Website Salesforce.com
    Founded 1999
    Presence NASDAQ: CRM

    Logo for Salesforce.

    3 year TCO for this solution falls into pricing tier 7, between $250,000 and $500,000

    Pricing tier for Salesforce, tier 7.
    Pricing provided by vendor

    OVERVIEW
    • Social Studio is a powerful solution fueled by Salesforce’s savvy acquisitions in the marketing automation and social media management marketspace. The product has rapidly matured and is adept at both marketing and customer service use cases.
    STRENGTHS
    • Salesforce continues to excel as one of the best SMMP vendors in terms of balancing inbound analytics and outbound engagement. The recent addition of Salesforce Einstein to the platform bolsters deep learning capabilities and enhances the product’s value proposition to those that want a tool for robust customer intelligence.
    • Salesforce’s integration of Marketing Cloud, with its Sales and Service Clouds, also creates a good 360-degree customer view.
    CHALLENGES
    • Salesforce’s broad and deep feature set comes at a premium: the solution is priced materially higher than many other vendors. Before you consider Marketing Cloud, it’s important to evaluate which social media capabilities you want to develop: if you only need basic response workflows or dashboard-level analytics, purchasing Marketing Cloud runs the risk of overbuying.
    • In part due to its price point and market focus, Marketing Cloud is more suited to enterprise use cases than SMB use cases.

    Salesforce

    Vendor Profiles icon
    'Product' and 'Vendor' scores for  . Overall product is 3/4; overall vendor is 4/4.
    'Scenario Performance' awards and 'Value Index' in the three previous scenarios. Salesforce earned 'Champion' in Social Listening & Analytics, 'Leader' in Social Publishing & Campaign Management, and 'Champion' in Social Customer Care.
    Info-Tech Recommends

    Social Studio in Salesforce Marketing Cloud remains a leading solution. Organizations that need to blend processes across the enterprise that rely on social listening, deep analytics, and customer engagement should have the product on their shortlist. However, companies with more basic needs may be off-put by the solution’s price point.

    Scores for 's individual features, color-coded as they were previously.

    Sendible offers multiple social media management capabilities for SMBs and agencies

    Vendor Profiles icon
    Product Sendible
    Employees 27
    Headquarters London, UK
    Website Sendible.com
    Founded 2009
    Presence Privately held

    Logo for Sendible.

    3 year TCO for this solution falls into pricing tier 4, between $25,000 and $50,000

    Pricing tier for Sendible, tier 4.
    Pricing derived from public information

    OVERVIEW
    • Founded in 2009, Sendible is a rising player in the SMMP market. Sendible is primarily focused on the SMB space. A growing segment of its client base is digital marketing agencies and franchise companies.
    STRENGTHS
    • Sendible’s user interface is very intuitive and user friendly.
    • The product offers the ability to manage multiple social accounts simultaneously as well as schedule posts to multiple groups on different social networks, making Sendible a strong choice for social engagement and customer care.
    • Its affordability is strong given its feature set, making it an attractive option for organizations that are budget conscious.
    CHALLENGES
    • Sendible remains a smaller vendor in the market – its list of channel partners lags behind larger incumbents.
    • Sendible’s contextual and visual content analytics are lacking vis-à-vis more analytics-centric vendors.

    Sendible

    Vendor Profiles icon
    'Product' and 'Vendor' scores for Sendible. Overall product is 3/4; overall vendor is 4/4.
    'Scenario Performance' awards and 'Value Index' in the three previous scenarios. Sendible earned 6th out of 6 and 'Best Overall Value' in Social Publishing & Campaign Management and 4th out of 6 in Social Customer Care.
    Info-Tech Recommends

    Sendible offers a viable solution for small and mid-market companies, as well as social agencies with a focus on customer engagement for marketing and customer service use cases. However, organizations that need deep social analytics may want to look elsewhere.

    Scores for Sendible's individual features, color-coded as they were previously.

    Sprinklr

    Vendor Profiles icon
    Product Sprinklr
    Employees 1,100
    Headquarters New York, NY
    Website Sprinklr.com
    Founded 2009
    Presence Privately held

    Logo for Sprinklr.

    Pricing tier for Sprinklr, tier 6.
    Pricing derived from public information

    OVERVIEW
    • Sprinklr has risen rapidly as a best-of-breed player in the social media management market. It markets a solution geared towards multiple use cases, from customer intelligence and analytics to service-centric response management.
    STRENGTHS
    • Sprinklr’s breadth of capabilities are impressive: the vendor has maintained a strong focus on social-specific functionality. As a result of this market focus, they have invested prudently in advanced social analytics and moderation workflow capabilities.
    • Sprinklr’s user experience design and data visualization capabilities are top-notch, making it a solution that’s easy for end users and decision makers to get up and running with quickly.
    CHALLENGES
    • Relative to other players in the market, the breadth and scope of Sprinklr’s integrations with other customer experience management solutions is limited.
    • Based on its feature set and price point, Sprinklr is best suited for mid-to-large organizations. SMBs run the risk of an overbuy situation.

    Sprinklr

    Vendor Profiles icon

    'Product' and 'Vendor' scores for Sprinklr. Overall product is 3/4; overall vendor is 3/4.
    'Scenario Performance' awards and 'Value Index' in the three previous scenarios. Sprinklr earned 4th out of 6 in Social Listening & Analytics, 5th out of 6 in Social Publishing & Campaign Management, and 'Leader' in Social Customer Care.
    Info-Tech Recommends

    Sprinklr is a strong choice for small and mid-market organizations offering breadth of social media management capabilities that covers social analytics, engagement, and customer service.

    Scores for Sprinklr's individual features, color-coded as they were previously.

    Sprout Social provides small-to-medium enterprises with robust social response capabilities at a reasonable price

    Vendor Profiles icon
    Product Sprout Social
    Employees 200+
    Headquarters Chicago, IL
    Website Sproutsocial.com
    Founded 2010
    Presence Privately held

    Logo for Sprout Social.

    3 year TCO for this solution falls into pricing tier 6, between $100,000 and $250,000

    Pricing tier for Sprout Social, tier 6.
    Pricing derived from public information

    OVERVIEW
    • Sprout Social has built out its enterprise capabilities over the last several years. It offers strong feature sets for account management, social monitoring and analytics, and customer care – it particularly excels at the latter.
    STRENGTHS
    • Sprout’s unified inbox and response management features are some of the most intuitive we’ve seen. This makes it a natural option for providing customer service via social channels.
    • Sprout Social is priced competitively in relation to other vendors.
    • The product provides strong social asset management capabilities where users can set content permissions and expiration dates, and limit access.
    CHALLENGES
    • Deep contextual analysis is lacking: the solution clearly falls more to the engagement side of the spectrum, and is particularly suited for social customer service.
    • Sprout Social has a limited number of technology partners for integrations with applications such as CRM and marketing automation software.
    • It still has a predominantly North American market focus.

    Sprout Social

    Vendor Profiles icon
    'Product' and 'Vendor' scores for Sprout Social. Overall product is 3/4; overall vendor is 3/4.
    'Scenario Performance' awards and 'Value Index' in the three previous scenarios. Sprout Social earned 6th out of 6 in Social Listening & Analytics and 4th out of 6 in Social Publishing & Campaign Management.
    Info-Tech Recommends

    Sprout Social’s easy-to-understand benchmarking and dashboards, paired with strong response management, make it a great choice for mid-sized enterprises concerned with social engagement. However, organizations that want to do deep social analytics will need to augment the solution.

    Scores for Sprout Social's individual features, color-coded as they were previously.

    Sysomos’ prime feature is its hardy analytics built atop a plethora of inbound social channels

    Vendor Profiles icon

    Product Sysomos MAP and Heartbeat
    Employees 200+
    Headquarters Toronto, ON
    Website Sysomos.com
    Founded 2007
    Presence Privately held

    Logo for Sysomos.

    3 year TCO for this solution falls into pricing tier 4, between $25,000 and $50,000

    Pricing tier for Sysomos, tier 4.
    Pricing derived from public information

    OVERVIEW
    • Sysomos began life as a project at the University of Toronto prior to its acquisition by Marketwire in 2010.
    • It split from Marketwire in 2015 and redesigned its product to focus on social monitoring, analysis, and engagement.

    STRENGTHS

    • MAP and Heartbeat offer extensive contextual and sentiment analytics, consolidating findings through a spam-filtering process that parses out a lot of the “noise” inherent in social media data.
    • The solution provides an unlimited number of profiles, enabling more opportunities for collaboration.
    • It provides workflow summaries, documenting the actions of staff and providing an audit trail through the entire process.

    CHALLENGES

    • Sysomos has introduced a publishing tool for social campaigns. However, its outbound capabilities continue to lag, and there are currently no tools for asset management.
    • Sysomos’ application integration stack is limited relative to other vendors.

    Sysomos

    Vendor Profiles icon
    'Product' and 'Vendor' scores for Sysomos. Overall product is 3/4; overall vendor is 3/4.
    'Scenario Performance' awards and 'Value Index' in the three previous scenarios. Sysomos earned 'Leader' and 'Best Overall Value' in Social Listening & Analytics and 5th out of 6 as well as 'Best Overall Value' in Social Customer Care.
    Info-Tech Recommends

    Sysomos’ broad array of good features has made it a frequent challenger to Marketing Cloud on analytics-centric SMMP evaluation shortlists. Enterprise-scale customers specifically interested in social listening and analytics, rather than customer engagement and campaign execution, will definitely want to take a look.

    Scores for Sysomos's individual features, color-coded as they were previously.

    Viralheat offers a clean analysis of an organization’s social media activity and has beefed up response workflows

    Vendor Profiles icon

    Product Viralheat
    Employees 1,200
    Headquarters Chicago, IL
    Website Cision.com
    Founded 2015
    Presence Privately held

    Logo for Cision (Viralheat).

    3 year TCO for this solution falls into pricing tier 6, between $100,000 and $250,000

    Pricing tier for Cision (Viralheat), tier 6.
    Pricing derived from public information

    OVERVIEW
    • Viralheat has been in the social media market since 2009. It provides tools for analytics and in-band social engagement.
    • The company was acquired by Cision in 2015, a Chicago-based public relations technology company.

    STRENGTHS

    • Viralheat offers robust workflow management capabilities for social response and is particularly useful for customer service.
    • The product has strong post time optimization capability through its ViralPost scheduling feature.
    • Cision’s acquisition of Viralheat makes the product a great choice for third-party social media management, namely public relations and digital marketing agencies.

    CHALLENGES

    • Viralheat remains a smaller vendor in the market – its list of channel partners lags behind larger incumbents.
    • Contextual and sentiment analysis are lacking relative to other vendors.

    Cision (Viralheat)

    Vendor Profiles icon
    'Product' and 'Vendor' scores for Cision (Viralheat). Overall product is 3/4; overall vendor is 2/4.
    'Scenario Performance' awards and 'Value Index' in the three previous scenarios. Cision (Viralheat) earned  in Social Listening & Analytics,  in Social Publishing & Campaign Management, and  in Social Customer Care.
    Info-Tech Recommends

    Cision has upped its game in terms of social workflow and response management and it monitors an above-average number of services. It is a steadfast tool for brands that are primarily interested in outbound customer engagement for marketing and customer service use cases.

    Scores for Cision (Viralheat)'s individual features, color-coded as they were previously.

    Use the SMMP Vendor Shortlist Tool to customize the vendor analysis for your organization

    Vendor Profiles icon SMMP Vendor Shortlist & Detailed Feature Analysis Tool

    Instructions

    1. Eliminate misaligned vendors with knock-out criteria
      Use the SMMP Vendor Shortlist &am; Detailed Feature Analysis Tool to eliminate vendors based on specific knock-out criteria on tab 2, Knock-Out Criteria.
    2. Create your own evaluation framework
      Tailor the vendor evaluation to include your own product and vendor considerations on tab 3, Weightings. Identify the significance of advanced features for your own procurement on a scale of Mandatory, Optional, and Not Required on tab 4, Detailed Feature Analysis.
    3. Review the results of your customized evaluation
      Review your custom vendor shortlist on tab 5, Results.
    This evaluation uses both functional and architectural considerations to eliminate vendors.

    Knock-Out Criteria

    COTS vs. Open Source
    Deployment Models

    Sample of the SMMP Vender Shortlist & Detailed Feature Analysis Tool tab 5, Results.
    Sample Vendor Shortlist from tab 5, Results

    Interpreting the Results
    Your custom shortlist will rank vendors that passed the initial knock-out criteria based on their overall score.
    The shortlist will provide broken-down scoring, as well as a custom value index based on the framework set in the tool.

    Phase 2, Step 2: Select your SMMP solution

    2.1

    2.2

    Analyze and shortlist vendors in the space Select your SMMP solution

    This step will walk you through the following activities:

    • Prioritize your solution requirements.
    • Create an RFP to submit to vendors.
    • Solicit and review vendor proposals.
    • Conduct onsite vendor demonstrations.
    • Select the right solution.

    This step involves the following participants:

    • Core Project Team
    • Procurement Manager
    • Representative Stakeholders from Digital Marketing, Sales, and IT

    Outcomes of this step:

    • SMMP Selection Strategy

    Determine your SMMP procurement strategy

    Critical Points and Checks in Your Procurement
    • Follow your own organization’s procurement procedures to ensure that you adhere to your organization’s policies.
    • Based on your organization’s policies, identify if you are going to conduct a private or public RFP process.
      • If your RFP will contain sensitive information, use a private RFP process that is directed to specific vendors in order to protect the proprietary practices of your business.

    Info-Tech Insight

    If you are still not sure of a vendor’s capabilities, we recommend sending an RFI before proceeding with an RFP.

    INFO-TECH OPPORTUNITY

    If your organization lacks a clear procurement process, refer to Info-Tech's Optimize IT Procurement research to help construct a formal process for selecting application technology.

    Info-Tech’s 15-Step Procurement Process

    Use Info-Tech's procurement process to ensure that your SMMP selection is properly planned and executed.

    1. Initiate procurement.
    2. Select procurement manager.
    3. Prepare for procurement; check that prerequisites are met.
    4. Select appropriate procurement vehicle.
    5. Assemble procurement teams.
    6. Create procurement project plan.
    7. Identify and notify vendors about procurement.
    8. Configure procurement process.
    9. Gather requirements.
    10. Prioritize requirements.
    11. Build the procurement documentation package.
    12. Issue the procurement.
    13. Evaluate proposals.
    14. Recommend a vendor.
    15. Present to management.

    Much of your procurement process should already be outlined from your charter and initial project structuring.
    In this stage of the process, focus on the successful completion of steps 7-15.

    Prioritize your solution requirements based on your business, architecture, and performance needs

    Associated Activity icon

    INPUT: Requirements Workbook and requirements gathering findings

    OUTPUT: Full documentation of requirements for the RFP and solution evaluation process

    Completed in Section 3

    1. Identify Your Requirements
      Use the findings being collected in the Requirements Workbook and related materials to define clear requirements around your organization’s desired SMMP.
    2. Prioritize Your Requirements
      • Identify the significance of each requirement for your solution evaluation.
      • Identify features and requirements as mandatory, important, or optional.
      • Control the number of mandatory requirements you document. Too many mandatory requirements could create an unrealistic framework for evaluating solutions.
    3. Create a Requirements Package
      • Consolidate your identified requirements into one list, removing redundancies and conflicts.
      • Categorize the requirements based on their priority and nature.
      • Use this requirements package as you evaluate vendors and create your RFP for shortlisted vendors.

    Info-Tech Insight

    No solution will meet 100% of your requirements. Control the number of mandatory requirements you place in your procurement process to ensure that vendors that are the best fit for your organization are not eliminated unnecessarily.

    Create an RFP to submit to vendors

    Supporting Tool icon Request for Proposal Template
    Associated Activity icon Activity: Interpreting the Results

    INPUT: Requirements package, Organization’s procurement procedures

    OUTPUT: RFP

    MATERIALS: Whiteboard and markers

    PARTICIPANTS: Project manager, Core project team

    Leverage Info-Tech’s SMMP RFP Template to convey your desired suite requirements to vendors and outline the proposal and procurement steps set by your organization.

    Build Your RFP
    1. Outline the organization's procurement instructions for vendors (Sections 1, 3, and 5).
    2. Input the requirements package created in Activity 5.2 into your RFP (Section 4).
    3. Create a scenario overview to provide vendors an opportunity to give an estimated price.

    Approval Process

    Each organization has a unique procurement process; follow your own organization’s process as you submit your RFPs to vendors.

    1. Ensure compliance with your organization's standards and gain approval for submitting your RFP.

    Info-Tech RFP
    Table of Contents

    1. Statement of Work
    2. General Information
    3. Proposal Preparation Instructions
    4. Scope of Work, Specifications, and Requirements
    5. Vendor Qualifications and References
    6. Budget and Estimated Pricing
    7. Vendor Certification

    Standardize the potential responses from vendors and streamline your evaluation with a response template

    Supporting Tool icon Vendor Response Template
    Sample of the Vendor Response Template. Adjust the scope and content of the Vendor Response Template to fit your SMMP procurement process and vendor requirements.

    Section

    Why is this section important?

    About the Vendor This is where the vendor will describe itself and prove its organizational viability.
    Understanding of the Challenge Demonstrates that understanding of the problem is the first step in being able to provide a solution.
    Methodology Shows that there is a proven methodology to approach and solve the challenge.
    Proposed Solution Describes how the vendor will address the challenge. This is a very important section as it articulates what you will receive from the vendor as a solution.
    Project Management, Plan, and Timeline Provides an overview of the project management methodology, phases of the project, what will be delivered, and when.
    Vendor Qualifications Provides evidence of prior experience with delivering similar projects for similar clients.
    References Provides contact information for individuals/organizations for which the vendor has worked and who can vouch for the experience and success of working with this vendor.
    Value Added Services Remember, this could lead to a long-term relationship. It’s not only about what you need now, but also what you may need in the future.
    Requirements Confirmation from the vendor as to which requirements it can meet and how it will meet them.

    Evaluate the RFPs you receive within a clear scoring process

    Supporting Tool icon SMMP RFP Evaluation and Scoring Tool
    Steps to follow: 'Review, Evaluate, Shortlist, Brief, Select' with the first 3 highlighted.

    Associated Activity icon Activity

    Build a fair evaluation framework that evaluates vendor solutions against a set criteria rather than relative comparisons.

    INSTRUCTIONS

    1. Have members of the SMMP evaluation team review the RFP responses given by vendors.
    2. Input vendor solution information into the SMMP RFP Evaluation and Scoring Tool.
    3. Analyze the vendors against your identified evaluation framework.
    4. Identify vendors with whom you wish to arrange vendor briefings.
    5. Contact vendors and arranging briefings.
    How to use this tool
    • Review the feature list and select where each feature is mandatory, desirable, or not applicable.
    • Select if each feature has been met by the vendor RFP response.
    • Enter the costing information provided by each vendor.
    • Determine the relative importance of the features, architecture, and support.
    Tool Output
    • Costing
    • Overall score
    • Evaluation notes and comments

    Vendor product demonstration

    Vendor Profiles icon Demo Script Template

    Demo

    Invite vendors to come onsite to demonstrate the product and to answer questions. Use a demo script to help identify how a vendor’s solution will fit your organization’s particular business capability needs.
    Make sure the solution will work for your business

    Provide the vendor with some usage patterns for the SMMP tool in preparation for the vendor demo.

    Provide the following information to vendors in your script:

    • Usage for different groups.
    • SMMP usage and [business analytics] usage.
    • The requirements for administration.
    How to challenge the vendors in the demo
    • Change visualization/presentation.
    • Change the underlying data.
    • Add additional datasets to the artifacts.
    • Collaboration capabilities.
    • Perform an investigation in terms of finding BI objects and identifying previous changes, and examine the audit trail.
    Sample of the SMMP Demo Script Template
    SMMP Demo Script Template

    INFO-TECH ACTIVITY

    INPUT: Requirements package, Use-case results

    OUTPUT: Onsite demo

    1. Create a demo script that will be sent to vendors that outlines SMMP usage patterns from your organization.
    2. Construct the demo script with your SMMP evaluation team, providing both prompts for the vendor to display the capabilities and some sample data for the vendor to model.

    Use vendor RFPs and demos to select the SMMP that best fits your organization’s needs

    Supporting Tool icon Suite Evaluation and Scoring Tool: Tab 5, Overall Score

    Don’t just choose the vendor who gave the best presentation. Instead, select the vendor who meets your functional requirements and organizational needs.

    Category Weight Vendor 1 Vendor 2 Vendor 3 Vendor 4
    SMMP Features 60% 75% 80% 80% 90%
    Architecture 25% 55% 60% 90% 90%
    Support 15% 10% 70% 60% 95%
    Total Score 100% 60% 74% 80% 91%
    Use your objective evaluation to select a vendor to recommend to management for procurement. Arrow from 'Vendor 4' to post script.

    Don’t automatically decide to go with the highest score; validate that the vendor is someone you can envision working with for the long term.

    • Select a vendor based not only on their evaluation performance, but also on your belief that you could form a lasting and supportive relationship with them.
    • Integration needs are dynamic, not static. Find an SMMP tool and vendor that have strong capabilities and will fit with the application and integration plans of the business.
    • In many cases, you will require professional services together with your SMMP purchase to make sure you have some guidance in the initial development and your own staff are trained properly.

    Following the identification of your selected suite, submit your recommendation to the organization’s management or evaluation team for final approval.

    If you want additional support, have our analysts guide you through this phase as part of an Info-Tech Workshop Associated Activity icon

    Book a workshop with our Info-Tech analysts:

    Photo of an Info-Tech analyst.
    • To accelerate this project, engage your IT team in an Info-Tech workshop with an Info-Tech analyst team.
    • Info-Tech analyst will join you and your team onsite at your location or welcome you to Info-Tech's historic Toronto office to participate in an innovative onsite workshop.
    • Contact your account manager (www.infotech.com/account), or email Workshops@InfoTech.com for more information.

    The following are sample activities that will be conducted by Info-Tech analysts with your team:

    Sample of 'Create an RFP to submit to vendors' slide with 'Request for Proposal Template'. Create an RFP for SMMP procurement

    Our Info-Tech analyst will walk you through the RFP preparation to ensure the SMMP requirements are articulated clearly to vendors in this space.

    Sample of 'Vendor product demonstration' slide with 'Demo Script Template'. Create SMMP demo scripts

    An analyst will walk you through the demo script preparation to guide the SMMP product demonstrations and briefings offered by vendors. The analyst will ensure the demo script addresses key requirements documented earlier in the process.

    Select and Implement a Social Media Management Platform

    PHASE 3

    Review Implementation Considerations

    Phase 3: Review implementation considerations

    Steps of this blueprint represented by circles of varying colors and sizes, labelled by text of different sizes. Only Phase 3 is highlighted.
    Estimated Timeline:

    Info-Tech Insight

    Even a solution that is a perfect fit for an organization will fail to generate value if it is not properly implemented or measured. Conduct the necessary planning before implementing your SMMP.

    Major Milestones Reached
    • Plan for implementation and expected go-live date

    Key Activities Completed

    • SMMP Implementation Plan
    • Governance Plan
    • Change Control Methods

    Outcomes from This Phase

    Plans for implementing the selected SMMP tool.

    Phase 3 outline

    Associated Activity icon Call 1-888-670-8889 or email GuidedImplementations@InfoTech.com for more information.

    Complete these steps on your own, or call us to complete a guided implementation. A guided implementation is a series of 2-3 advisory calls that help you execute each phase of a project. They are included in most advisory memberships.

    Guided Implementation 3: Review Implementation Considerations

    Proposed Time to Completion: 2 weeks
    Step 3.1: Establish best practices for SMMP implementation Step 3.2: Assess the measured value from the project
    Start with an analyst kick-off call:
    • Determine the right governance structure to overlook the SMMP implementation.
    • Identify integrations with other applications.
    • Establish an ongoing maintenance plan.
    • Assess the different deployment models.
    Review findings with analyst:
    • Determine the key performance indicators for each department using the SMMP
    • Identify key performance indicators for business units using an SMMP
    Then complete these activities…
    • Establish a governance structure for social media.
    • Specify data linkages with CRM.
    • Identify risks and mitigation strategies
    • Determine the right deployment model for your organization.
    Then complete these activities…
    • Identify key performance indicators for business units using an SMMP
    With these tools & templates:
    • Social Media Steering Committee
    Phase 3 Results & Insights:
    • Implementation Plan
    • SMMP KPIs

    Phase 3, Step 1: Establish best practices for SMMP implementation

    3.1

    3.2

    Establish best practices for SMMP implementation Assess the measured value from the project

    This step will walk you through the following activities:

    • Establish a governance structure for social media management.
    • Specify the data linkages you will need between your CRM platform and SMMP.

    This step involves the following participants:

    • Core Project Team

    Outcomes of this step

    • Social Media Steering Committee Charter
    • SMMP data migration Inventory
    • Determination of the deployment model that works best for your organization
    • Deployment Model

    Follow these steps for effective SMMP implementation

    What to Consider

    • Creating an overall social media strategy is the critical first step in implementing an SMMP.
    • Selecting an SMMP involves gathering business requirements, then translating those requirements into specific selection criteria. Know exactly what your business needs are to ensure the right SMMP is selected.
    • Implement the platform with an eye toward creating business value: establish points of integration with the existing CRM solution, establish ongoing maintenance policies, select the right deployment model, and train end users around role-based objectives.
    Arrow pointing down.

    Plan

    • Develop a strategy for customer interaction
    • Develop a formal strategy for social media
    • Determine business requirements
    Arrow pointing down.

    Create RFP

    • Translate into functional requirements
    • Determine evaluation criteria
    Arrow pointing down.

    Evaluate

    • Evaluate vendors against criteria
    • Shortlist vendors
    • Perform in-depth vendor review

    Implement

    • Integrate with existing CRM ecosystem (if applicable)
    • Establish ongoing maintenance policies
    • Map deployment to organizational models
    • Train end-users and establish acceptable use policies
    • Designate an SMMP subject matter expert

    Before deploying the SMMP, ensure the right social media governance structures are in place to oversee implementation

    An SMMP is a tool, not a substitute, for adequate cross-departmental social media oversight. You must coordinate efforts across constituent stakeholders.

    • Successful organizations have permanent governance structures in place for managing social media. For example, mature companies leverage Social Media Steering Committees (SMSCs) to coordinate the social media initiatives of different business units and departments. Large organizations with highly complex needs may even make use of a physical command center.
    • Compared to traditional apps projects (like CRM or ERP), social media programs tend to start as grassroots initiatives. Marketing and Public Relations departments are the most likely to spearhead the initial push, often selecting their own tools without IT involvement or oversight. This causes application fragmentation and a proliferation of shadow IT.
    • This organic adoption contrasts with the top-down approach many IT leaders are accustomed to. Bottom-up growth can ensure rapid response to social media opportunities, but it also leads to insufficient coordination. A conscious effort should be made to mature your social media strategy beyond this disorganized initial state.
    • IT can help be a “cat herder” to shepherd departments into shared initiatives.

    Info-Tech Best Practice

    Before implementing the SMMP, go through the appropriate organizational governance structures to ensure they have input into the deployment. If a social media steering committee is not already in place, rolling out an SMMP is a great opportunity to get one going. See our research on social media program execution for more details.

    Establish a governance structure for social media management

    Associated Activity icon 3.1.1 60 minutes

    INPUT: Project stakeholders, SMMP mandate

    OUTPUT: Social Media Governance Structure

    MATERIALS: Whiteboard, Markers

    PARTICIPANTS: Project Manager, Core project team

    1. Describe the unique role that the governance team will play in social media management.
    2. Describe the overall purpose statement of the governance team.
    3. Define the roles and responsibilities of the governance team.
    4. Document the outcome in the Social Media Steering Committee Charter.

    EXAMPLE

    Executive Sponsorship
    Social Media Steering Committee
    VP Marketing VP Sales VP Customer Service VP Public Relations CIO/ IT Director
    Marketing Dept. Sales Dept. Customer Service Dept. Public Relations Dept. IT Dept.

    Use Info-Tech’s Social Media Steering Committee Charter Template to define roles and ensure value delivery

    Supporting Tool icon 3.1

    Leaders must ensure that the SMSC has a formal mandate with clear objectives, strong executive participation, and a commitment to meeting regularly. Create an SMSC Charter to formalize the committee governance capabilities.

    Developing a Social Media Steering Committee Charter:
    • Outline the committee’s structure, composition, and responsibilities using the Info-Tech Social Media Steering Committee Charter Template.
    • This template also outlines the key tasks and responsibilities for the committee:
      • Providing strategic leadership for social media
      • Leading SMMP procurement efforts
      • Providing process integration
      • Governing social media initiatives
      • Ensuring open communications between departments with ownership of social media processes
    • Keep the completed charter on file and available to all committee members. Remember to periodically update the document as organizational priorities shift to ensure the charter remains relevant.

    INFO-TECH DELIVERABLE

    Sample of the Social Media Steering Committee Charter Template.

    Integrate your social media management platform with CRM to strengthen the realization of social media goals

    • Linking social media to existing customer relationship management solutions can improve information accuracy, reduce manual effort and provide more in-depth customer insights.
      • Organizations Info-Tech surveyed, and who integrated their solutions, achieved more goals as a result.
    • Several major CRM vendors are now offering products that integrate with popular social networking services (either natively or by providing support for third-party add-ons).
      • For example, Salesforce.com now allows for native integration with Twitter, while an add-on available for Oracle gathers real-time information about prospects by pulling their extended information from publicly available LinkedIn profiles.
    • Some CRM vendors are acquiring established SMMPs outright.
      • For example, Salesforce.com acquired Radian6 for their clients that have advanced social media requirements.
    Bar chart comparing the social media goal realization of organizations that integrated their SMMP and CRM technology and those that didn't.

    Info-Tech Best Practice

    CRM vendors still lag in out-of-the-box social features, making a separate SMMP purchase a given. For companies that have not formally integrated social media with CRM, IT should develop the business case in conjunction with the applicable business-side partner (e.g. Marketing, Sales, Service, PR, etc.).

    Establish points of integration between SMMPs and CRM suites to gain a 360 degree view of the customer

    • Social media is a valuable tool from a standalone perspective, but its power is considerably magnified when it’s paired with the CRM suite.
    • Many SMMPs offer native integration with CRM platforms. IT should identify and enable these connectors to strengthen the business value of the platform.
    • An illustrated example of how an SMMP linked via CRM can provide proactive service while contributing to sales and marketing.
      An example of how an SMMP linked via CRM can provide proactive service while contributing to sales and marketing.
    • New channels do not mean they stand alone and do not need to be integrated into the rest of the customer interaction architecture.
    • Challenge SMMP vendors to demonstrate integration experience with CRM vendors and multimedia queue vendors.
    • Manual integration – adding resolved social inquiries yourself to a CRM system after closure – cannot scale given the rapid increase in customer inquiries originating in the social cloud. Integration with interaction management workflows is most desirable.

    These tools are enabling sales, and they help us serve our customers better. And anything that does that, is a good investment on our part.” Chip Meyers, (Sales Operation Manager, Insource)

    Info-Tech Best Practice

    SMMPs are a necessary single-channel evolutionary step, just like there used to be email-only and web chat-only customer service options in the late 1990s. But they are temporary. SMMPs will eventually be subsumed into the larger marketing automation ecosystem. Only a few best of breed will survive in 10 years.

    Specify the data linkages you will need between your CRM platform and SMMP

    Associated Activity icon 3.1.2 1 hour

    INPUT: SMMP data sources

    OUTPUT: SMMP data migration inventory

    MATERIALS: Whiteboard, Markers

    PARTICIPANTS: Project Manager, Core project team

    1. Build a list of sources of information that you’ll need to integrate with your CRM tool.
    2. Identify:
      1. Data Source
      2. Integration Direction
      3. Data Type and Use Case
    Data Source Migration/Integration Direction Data Type/Use Case
    Social Platform Bidirectional Recent Social Posts
    Customer Data Warehouse Bidirectional Contact Information, Cases, Tasks, Opportunities

    Establish a plan for ongoing platform maintenance

    • Like other enterprise applications, the SMMP will require periodic upkeep. IT must develop and codify policies around ongoing platform maintenance.
    • Platform maintenance should touch on the following areas:
      • Account access and controls – periodically, access privileges for employees no longer with the organization should be purged.
      • Platform security – cloud-based platforms will be automatically updated by the vendor to plug security holes, but on-premises solutions must be periodically updated to ensure that there are no gaps in security.
      • Pruning of old or outdated material – pages (e.g. Facebook Groups, Events, and Twitter feeds) that are no longer in use should be pruned. For example, a management console for an event that was held two years ago is unnecessary. Remove it from the platform (and the relevant service) to cut down on clutter (and reduce costs for “per-topic” priced platforms.)
    SMMP being fixed by a wrench.

    IT: SMMP Maintenance Checklist

    • Account upkeep and pruning
    • Security, privacy, and access
    • Content upkeep and pruning

    Info-Tech Best Practice

    Even cloud-based platforms like SMMPs require a certain degree of maintenance around account controls, security, and content pruning. IT should assist the business units in carrying out periodic maintenance.

    Social media is a powerful medium, but organizations must develop a prudent strategy for minimizing associated risks

    Using an SMMP can help mitigate many of the risks associated with social media. Review the risk categories on the next several slides to determine which ones can be mitigated by effective utilization of a dedicated SMMP.

    Risk Category Likelihood Risk(s) Suggested Mitigation Strategy
    Privacy and Confidentiality High
    • Risk of inappropriate exchange of information between personal and business social networks (e.g. a personal account used for company business).
    • Abuse of privacy and confidentiality laws.
    • Whenever possible, implement separate social network accounts for business, and train your employees to avoid using personal accounts at work.
    • Have a policy in place for how to treat pre-existing accounts versus newly created ones for enterprise use.
    • Use the “unified sign-on” capabilities of an SMMP to prevent employees from directly accessing the underlying social media services.

    Good governance means being proactive in mitigating the legal and compliance risks of your social media program

    Risk Category Likelihood Risk(s) Suggested Mitigation Strategy
    Trademark and Intellectual Property Medium
    • Copyrighted information could inappropriately be used for promotional and other business purposes (e.g. using a private user’s images in collateral).
    • Legal should conduct training to make sure the organization’s social media representatives only use information in the public domain, nothing privileged or confidential. This is particularly sensitive for Marketing and PR.
    Control over Brand Image and Inappropriate Content Medium
    • Employees on social media channels may post something inappropriate to the nature of your business.
    • Employees can post something that compromises industry and/or ethical standards.
    • Use SMMP outbound filtering/post approval workflows to censor certain inappropriate keywords.
    • Select the team carefully and ensure they are fully trained on both official company policy and social media etiquette.
    • Ensure strong enforcement of Social Media AUPs: take a zero tolerance approach to flagrant abuses.

    Security is a top-of-mind risk, though bandwidth is a low priority issue for most organizations

    Risk Category Likelihood Risk(s) Suggested Mitigation Strategy
    IT Security Medium Risk of employees downloading or being sent malware through social media services. Your clients are also exposed to this risk; this may undermine their trust of your brand.
    • Implement policies that outline appropriate precautions by employees, such as using effective passwords and not downloading unauthorized software.
    • Use web-filtering and anti-malware software that incorporates social media as a threat vector.
    Bandwidth Low Increase in bandwidth needs to support social media efforts, particularly when using video social media such as YouTube.
    • Plan for any bandwidth requirements with IT network staff.
    • Most social media strategies shouldn’t have a material impact on bandwidth.

    Poaching of client lists and increased costs are unlikely to occur, but address as a worst case scenario

    Risk Category Likelihood Risk(s) Suggested Mitigation Strategy
    Competitors Poaching Client Lists Low The ability for a competitor to view lists of clients that have joined your organization’s social media groups.
    • In a public social network, you cannot prevent this. Monitor your own brand as well as competitors’. If client secrecy must be maintained, then you should use a private social network (e.g. Jive, Lithium, private SharePoint site), not a public network.
    Increased Cost of Servicing Customers Low Additional resources may be allocated to social media without seeing immediate ROI.
    • Augment existing customer service responsibilities with social media requests.
    • If a dedicated resource is not available, dedicate a specific amount of time per employee to be spent addressing customer concerns via social media.

    Determine your top social media risks and develop an appropriate mitigation strategy that incorporates an SMMP

    Associated Activity icon 3.1.3 20 minutes

    INPUT: Risk assessment inventory

    OUTPUT: Top social media risks and mitigation plan

    MATERIALS: Whiteboard, Markers

    PARTICIPANTS: Project Manager, Core project team

    1. Based on your unique business variables, which social media risk categories are most applicable to your organization? In what order?
    2. Summarize the top risks below and identify mitigation steps (which often involve effective use of a dedicated SMMP).
    Rank Risk Category Mitigation Steps
    High Confidentiality We have strong records retention requirements, so using a rules-based SMMP like SocialVolt is a must.
    Medium Brand Image Ensure that only personnel who have undergone mandatory training can touch our social accounts via an SMMP.
    Low Competitors’ Poaching Lists Migrate our Business Services division contacts onto LinkedIn – maintain no Facebook presence for these clients.

    Determine the workflows that will be supported using your social media management platform

    Determine when, where, and how social media services should be used to augment existing workflows across (and between) the business process domains. Establish escalation rules and decide whether workflows will be reactive or proactively.

    • Fine tune your efforts in each business process domain by matching social technologies to specific business workflows. This will clearly delineate where value is created by leveraging social media.
    • Common business process domains that should be targeted include marketing, sales, and customer service. Public relations, human resources, and analyst relations are other areas to consider for social process support.
    • For each business process domain, IT should assist with technology enablement and execution.
    Target domains: 'Marketing', 'Sales', 'Customer Service', 'Public Relations', 'Human Resources'.

    Info-Tech Best Practice

    The social media governance team should have high-level supervision of process workflows. Ask to see reports from line managers on what steps they have taken to put process in place for reactive and proactive customer interactions, as well as escalations and channel switching. IT helps orchestrate these processes through knowledge and expertise with SMMP workflow capability.

    There are three primary models for SMMP deployment: the agency model uses the SMMP as a third-party offering

    There are three models for deploying an SMMP: agency, centralized, and distributed.

    Agency Model
    Visual of the Agency Model with the 'Social Cloud' attached to the 'SMMP' attached to the 'Agency (e.g. marketing or public relations agency)' attached to the 'Client Organization (Marketing, Sales, Service)'
    • In the agency model of SMMP deployment, the platform is managed on behalf of the organization by a third party – typically a marketing or public relations agency.
    • The agency serves as the primary touch point for the client organization: the client requests the types of market research it wants done, or the campaigns it wants managed. The agency uses its own SMMP(s) to execute the requests. Often, the SMMP’s results or dashboards will be rebranded by the agency.
    • Pros: The agency model is useful when large portions of marketing, service, or public relations are already being outsourced to a third-party provider. Going with an agency also splits the cost of more expensive SMMPs over multiple clients, and limits deployment costs.
    • Cons: The client organization has no direct control over the platform; going with an agency is not cost effective for firms with in-house marketing or PR capabilities.
    • Advice: Go with an agency-managed SMMP if you already use an agency for marketing or PR.

    Select the centralized deployment model when SMMP functionality rests in the hands of a single department

    Centralized Model
    Visual of the Centralized Model with the 'Social Cloud' attached to the 'SMMP' attached to 'Marketing' attached to the 'Sales' and 'Service'
    In this example, marketing owns and manages a single SMMP
    • In the centralized model, a single SMMP workspace is owned and operated predominantly by a single business unit or department. Unlike the agency model, the SMMP functionality is utilized in-house.
    • Information from the SMMP may occasionally be shared with other departments, but normally the platform is used almost exclusively by a single group in the company. Marketing or public relations are usually the groups that maintain ownership of the SMMP in the centralized model (with selection and deployment assistance from the IT department).
    • Pros: The centralized model provides small organizations with an in-house, dedicated SMMP without having to go through an agency. Having a single group own and manage the SMMP is considerably more cost effective than having SMMPs licensed to multiple business units in a small company.
    • Cons: If more and more departments start clamoring for control of SMMP resources, the centralized model will fail to meet the overall needs of the organization.
    • Advice: Small-to-medium enterprises with mid-sized topic or brand portfolios should use the centralized model.

    Go with a distributed deployment if multiple business units require advanced SMMP functionality

    Distributed Model
    Visual of the Distributed Model with the 'Social Cloud' attached to two 'SMMPs', one attached to 'Marketing' and 'Sales', the other to 'Customer Service' and 'Public Relations'.
    • In the distributed model, multiple SMMPs (sometimes from different vendors) or multiple SMMP workspaces (from a single vendor) are deployed to several groups (e.g. multiple departments or brand portfolios) in the organization.
    • Pros: The distributed model is highly effective in large organizations with multiple departments or brands that each are interested in SMMP functionality. Having separate workspaces for each business group enables customizing workspaces to satisfy different goals of the different business groups.
    • Cons: The cost of deploying multiple SMMP workspaces can be prohibitive.
    • Advice: Go with the distributed model if your organization is large and has multiple relevant departments or product marketing groups, with differing social media goals.

    Determine which deployment model works best for your organization

    Associated Activity icon 3.1.4 1 Hour

    INPUT: Deployment models

    OUTPUT: Best fit deployment model

    MATERIALS: Whiteboard, Markers

    PARTICIPANTS: Project Manager, Core project team

    1. Assess and understand the three models of SMMP deployments: agency, centralized and distributed. Consider the pros and cons of each model.
    2. Understand how your organization manages enterprise social media. Consider the follow questions:
      • What is the size of your organization?
      • Who owns the management of social media in your organization?
      • Is social media managed in-house or outsourced to an agency?
      • What are the number of departments that use and rely on social media?
    3. Select the best deployment model for your organization.
    Agency Model Centralized Model Distributed Model
    Visual of the Agency Model with the 'Social Cloud' attached to the 'SMMP' attached to the 'Agency (e.g. marketing or public relations agency)' attached to the 'Client Organization (Marketing, Sales, Service)' Visual of the Centralized Model with the 'Social Cloud' attached to the 'SMMP' attached to 'Marketing' attached to the 'Sales' and 'Service' Visual of the Distributed Model with the 'Social Cloud' attached to two 'SMMPs', one attached to 'Marketing' and 'Sales', the other to 'Customer Service' and 'Public Relations'.

    Create an SMMP training matrix based on social media roles

    IT must assist the business by creating and executing a role-based training program. An SMMP expert in IT should lead training sessions for targeted groups of end users, training them only on the functions they require to perform their jobs.

    Use the table below to help identify which roles should be trained on which SMMP features.

    PR Professionals Marketing Brand, Product, and Channel Managers Customer Service Reps and Manager Product Development and Market Research IT Application Support
    Account Management Circle indicating a positive field. Circle indicating a positive field. Circle indicating a positive field. Circle indicating a positive field. Circle indicating a positive field.
    Response and Engagement Circle indicating a positive field. Circle indicating a positive field. Circle indicating a positive field.
    Social Analytics and Data Mining Circle indicating a positive field. Circle indicating a positive field. Circle indicating a positive field.
    Marketing Campaign Execution Circle indicating a positive field. Circle indicating a positive field.
    Mobile Access Circle indicating a positive field. Circle indicating a positive field. Circle indicating a positive field.
    Archiving Circle indicating a positive field.
    CRM Integration Circle indicating a positive field.

    Phase 3, Step 2: Track your metrics

    3.1

    3.2

    Establish best practices for SMMP implementation Assess the measured value from the project

    This step will walk you through the following activities:

    • Identify metrics and KPIs for business units using a dedicated SMMP

    This step involves the following participants:

    • Core Project Team
    • Representative Stakeholders from Digital Marketing, Sales, and IT

    Outcomes of this step

    • Key Performance Indicators

    Know key performance indicators (KPIs) for each department that employs a dedicated social media management platform

    Share of Voice
    How often a brand is mentioned, relative to other brands competing in a defined market.

    User Engagement
    Quantity and quality of customer interactions with a brand or with each other, either on- or offline.

    Campaign Success
    Tracking reception of campaigns and leads brought in as a result.
    Marketing KPIs Reach
    Measurement of the size of market your brand advertisements and communications reach.

    Impressions
    The number of exposures your content, ad, or social post has to people in your target audience.

    Cost per Point (CPP)
    Cost to reach one percent of your organization’s audience.

    Product Innovation
    The quantity and quality of improvements, updates, and changes to existing products.

    Time-to-Market
    Time that passes between idea generation and the product being available to consumers.

    Product Development KPIs

    New Product Launches
    A ratio of completely new product types released to brand extensions and improvements.

    Cancelled Projects
    Measure of quality of ideas generated and quality of idea assessment method.

    Use social media metrics to complement your existing departmental KPIs – not usurp them

    Cost per Lead
    The average amount an organization spends to find leads.

    Conversion Rate
    How many sales are made in relation to the number of leads.

    Quantity of Leads
    How many sales leads are in the funnel at a given time.
    Sales KPIs Average Cycle Time
    Average length of time it takes leads to progress through the sales cycle.

    Revenue by Lead
    Total revenue divided by total number of leads.

    Avg. Revenue per Rep
    Total revenue divided by number of sales reps.

    Time to Resolution
    Average amount of time it takes for customers to get a response they are satisfied with.

    First Contact Resolution
    How often customer issues are resolved on the first contact.

    Customer Service KPIs

    Contact Frequency
    The number of repeated interactions from the same customers.

    Satisfaction Scores
    Determined from customer feedback – either through surveys or gathered sporadically.

    Social analytics don’t operate alone; merge social data with traditional data to gain the deepest insights

    Employee Retention
    The level of effort an organization exerts to maintain its current staff.

    Employee Engagement
    Rating of employee satisfaction overall or with a given aspect of the workplace.

    Preferred Employer
    A company where candidates would rather work over other companies.
    Marketing KPIs Recruitment Cycle Time
    Average length of time required to recruit a new employee.

    Employee Productivity
    A comparison of employee inputs (time, effort, etc.) and outputs (work).

    Employee Referrals
    The ratio of employee referrals that complete the recruitment process.

    There are conversations going on behind your back, and if you're not participating in them, then you're either not perpetuating the positive conversation or not diffusing the negative. And that's irresponsible in today's business world.” (Lon Safko, Social Media Bible)

    Identify key performance indicators for business units using an SMMP

    Associated Activity icon 3.2.1 30 minutes

    INPUT: Social media goals

    OUTPUT: SMMP KPIs

    MATERIALS: Whiteboard, Markers

    PARTICIPANTS: Representative stakeholders from different business units

    For each listed department, identify the social media goals and departmental key performance indicators to measure the impact of the SMMP.

    DepartmentSocial Media GoalsKPI
    Marketing
    • E.g. build a positive brand image
    • Net increase in brand recognition
    Product Development
    • Launch a viral video campaign showcasing product attributes to drive increased YT traffic
    • Net increase in unaided customer recall
    Sales
    • Enhance sales lead generation through social channels
    • Net increase in sales lead generation in the social media sales funnel
    Customer Service
    • Produce more timely responses to customer enquiries and complaints
    • Reduced time to resolution
    HR
    • Enhance social media recruitment channels
    • Number of LinkedIn recruitment

    If you want additional support, have our analysts guide you through this phase as part of an Info-Tech Workshop Associated Activity icon

    Book a workshop with our Info-Tech analysts:

    Photo of an Info-Tech analyst.
    • To accelerate this project, engage your IT team in an Info-Tech workshop with an Info-Tech analyst team.
    • Info-Tech analyst will join you and your team onsite at your location or welcome you to Info-Tech's historic Toronto office to participate in an innovative onsite workshop.
    • Contact your account manager (www.infotech.com/account), or email Workshops@InfoTech.com for more information.

    The following are sample activities that will be conducted by Info-Tech analysts with your team:

    3.1.1

    Sample of activity 3.1.1 'Establish a governance structure for social media management'. Establish a governance structure for social media management

    Our Info-Tech analyst will walk you through the exercise of developing roles and responsibilities to govern your social media program.

    3.1.2

    Sample of activity 3.1.2 'Specify the data linkages you will need between your CRM platform and SMMP'. Specify the data linkages you will need between your CRM and SMMP

    The analyst will help you identify the points of integration between the SMMP and your CRM platform.

    If you want additional support, have our analysts guide you through this phase as part of an Info-Tech Workshop Associated Activity icon

    Book a workshop with our Info-Tech analysts:

    3.1.3

    Sample of activity 3.1.3 'Determine your top social media risks and develop an appropriate mitigation strategy that incorporates an SMMP'. Determine your top social media risks

    Our Info-Tech analyst will facilitate the discussion to identify the top risks associated with the SMMP and determine mitigation strategies for each risk.

    3.1.4

    Sample of activity 3.1.4 'Determine which deployment model works best for your organization'. Determine the best-fit deployment model

    An analyst will demonstrate the different SMMP deployment models and assist in determining the most suitable model for your organization.

    3.2.1

    Sample of activity 3.2.1 'Identify key performance indicators for business units using an SMMP'. Identify departmental KPIs

    An analyst will work with different stakeholders to determine the top social media goals for each department.

    Appendices

    Works Cited

    Ashja, Mojtaba, Akram Hadizadeh, and Hamid Bidram. “Comparative Study of Large Information Systems’ CSFs During Their Life Cycle.” Information Systems Frontiers. September 8, 2013.

    UBM. “The State of Social Media Analytics.” January, 2016.

    Jobvite. “2015 Recruiter Nation Survey.” September, 2015.

    Vendor Landscape Analysis Appendices

    Vendor Landscape Methodology:
    Overview

    Info-Tech’s Vendor Landscapes are research materials that review a particular IT market space, evaluating the strengths and abilities of both the products available in that space, as well as the vendors of those products. These materials are created by a team of dedicated analysts operating under the direction of a senior subject matter expert over a period of several weeks.

    Evaluations weigh selected vendors and their products (collectively “solutions”) on the following eight criteria to determine overall standing:

    • Features: The presence of advanced and market-differentiating capabilities.
    • User Interface: The intuitiveness, power, and integrated nature of administrative consoles and client software components.
    • Affordability: The three-year total cost of ownership of the solution; flexibility of the pricing and discounting structure.
    • Architecture: The degree of integration with the vendor’s other tools, flexibility of deployment, and breadth of platform applicability.
    • Viability: The stability of the company as measured by its history in the market, the size of its client base, and its percentage of growth.
    • Focus: The commitment to both the market space, as well as to the various sized clients (small, mid-sized, and enterprise clients).
    • Reach: The ability of the vendor to support its products on a global scale.
    • Sales: The structure of the sales process and the measure of the size of the vendor’s channel and industry partners.

    Evaluated solutions within scenarios are visually represented by a Pathway to Success, based off a linear graph using above scoring methods:

    • Use-case scenarios are decided upon based on analyst expertise and experience with Info-Tech clients.
    • Use-case scenarios are defined through feature requirements, predetermined by analyst expertise.
    • Placement within scenario rankings consists of features being evaluated against the other scoring criteria.

    Info-Tech’s Vendor Landscapes are researched and produced according to a strictly adhered to process that includes the following steps:

    • Vendor/product selection
    • Information gathering
    • Vendor/product scoring
    • Information presentation
    • Fact checking
    • Publication

    This document outlines how each of these steps is conducted.

    Vendor Landscape Methodology:
    Vendor/Product Selection & Information Gathering

    Info-Tech works closely with its client base to solicit guidance in terms of understanding the vendors with whom clients wish to work and the products that they wish evaluated; this demand pool forms the basis of the vendor selection process for Vendor Landscapes. Balancing this demand, Info-Tech also relies upon the deep subject matter expertise and market awareness of its Senior Analysts to ensure that appropriate solutions are included in the evaluation. As an aspect of that expertise and awareness, Info-Tech’s analysts may, at their discretion, determine the specific capabilities that are required of the products under evaluation, and include in the Vendor Landscape only those solutions that meet all specified requirements.

    Information on vendors and products is gathered in a number of ways via a number of channels.

    Initially, a request package is submitted to vendors to solicit information on a broad range of topics. The request package includes:

    • A detailed survey.
    • A pricing scenario (see Vendor Landscape Methodology: Price Evaluation and Pricing Scenario, below).
    • A request for reference clients.
    • A request for a briefing and, where applicable, guided product demonstration.

    These request packages are distributed approximately eight weeks prior to the initiation of the actual research project to allow vendors ample time to consolidate the required information and schedule appropriate resources.

    During the course of the research project, briefings and demonstrations are scheduled (generally for one hour each session, though more time is scheduled as required) to allow the analyst team to discuss the information provided in the survey, validate vendor claims, and gain direct exposure to the evaluated products. Additionally, an end-user survey is circulated to Info-Tech’s client base and vendor-supplied reference accounts are interviewed to solicit their feedback on their experiences with the evaluated solutions and with the vendors of those solutions.

    These materials are supplemented by a thorough review of all product briefs, technical manuals, and publicly available marketing materials about the product, as well as about the vendor itself.

    Refusal by a vendor to supply completed surveys or submit to participation in briefings and demonstrations does not eliminate a vendor from inclusion in the evaluation. Where analyst and client input has determined that a vendor belongs in a particular evaluation, it will be evaluated as best as possible based on publicly available materials only. As these materials are not as comprehensive as a survey, briefing, and demonstration, the possibility exists that the evaluation may not be as thorough or accurate. Since Info-Tech includes vendors regardless of vendor participation, it is always in the vendor’s best interest to participate fully.

    All information is recorded and catalogued, as required, to facilitate scoring and for future reference.

    Vendor Landscape Methodology:
    Scoring

    Once all information has been gathered and evaluated for all vendors and products, the analyst team moves to scoring. All scoring is performed at the same time so as to ensure as much consistency as possible. Each criterion is scored on a ten-point scale, though the manner of scoring for criteria differs slightly:

    • Features is scored via Cumulative Scoring.
    • Affordability is scored via Scalar Scoring.
    • All other criteria are scored via Base5 Scoring.

    Cumulative Scoring is on a four-point scale. Zero points are awarded to features that are deemed absent or unsatisfactory, one point is assigned to features that are partially present, two points are assigned to features that require an extra purchase in the vendor’s product portfolio or through a third party, three points are assigned to features that are fully present and native to the solution, and four points are assigned to the best-of-breed native feature. The assigned points are summed and normalized to a value out of ten. For example, if a particular Vendor Landscape evaluates eight specific features in the Feature Criteria, the summed score out of eight for each evaluated product would be multiplied by 1.25 to yield a value out of ten to represent in a Harvey Ball format.

    In Scalar Scoring, a score of ten is assigned to the lowest cost solution, and a score of one is assigned to the highest cost solution. All other solutions are assigned a mathematically-determined score based on their proximity to / distance from these two endpoints. For example, in an evaluation of three solutions, where the middle cost solution is closer to the low end of the pricing scale it will receive a higher score, and where it is closer to the high end of the pricing scale it will receive a lower score; depending on proximity to the high or low price it is entirely possible that it could receive either ten points (if it is very close to the lowest price) or one point (if it is very close to the highest price). Where pricing cannot be determined (vendor does not supply price and public sources do not exist), a score of 0 is automatically assigned.

    In Base5 scoring a number of sub-criteria are specified for each criterion (for example, Longevity, Market Presence, and Financials are sub-criteria of the Viability criterion), and each one is scored on the following scale:

    • 5 - The product/vendor is exemplary in this area (nothing could be done to improve the status).
    • 4 - The product/vendor is good in this area (small changes could be made that would move things to the next level).
    • 3 - The product/vendor is adequate in this area (small changes would make it good, more significant changes required to be exemplary).
    • 2 - The product/vendor is poor in this area (this is a notable weakness and significant work is required).
    • 1 - The product/vendor fails in this area (this is a glaring oversight and a serious impediment to adoption).

    The assigned points are summed and normalized to a value out of ten as explained in Cumulative Scoring above.

    Scores out of ten, known as Raw scores, are transposed as is into Info-Tech’s Vendor Landscape Shortlist Tool, which automatically determines Vendor Landscape positioning (see Vendor Landscape Methodology: Information Presentation – Vendor Landscape, below), Criteria Score (see Vendor Landscape Methodology: Information Presentation – Criteria Score, below), and Value Index (see Vendor Landscape Methodology: Information Presentation – Value Index, below).

    Vendor Landscape Methodology:
    Information Presentation – Criteria Scores (Harvey Balls)

    Info-Tech’s criteria scores are visual representations of the absolute score assigned to each individual criterion, as well as of the calculated overall vendor and product scores. The visual representation used is Harvey Balls.

    Harvey Balls are calculated as follows:

    1. Raw scores are transposed into the Info-Tech Vendor Landscape Shortlist Tool (for information on how raw scores are determined, see Vendor Landscape Methodology: Scoring, above).
    2. Each individual criterion raw score is multiplied by a pre-assigned weighting factor for the Vendor Landscape in question. Weighting factors are determined prior to the evaluation process, based on the expertise of the Senior or Lead Research Analyst, to eliminate any possibility of bias. Weighting factors are expressed as a percentage, such that the sum of the weighting factors for the vendor criteria (Viability, Strategy, Reach, Channel) is 100%, and the sum of the product criteria (Features, Usability, Affordability, Architecture) is 100%.
    3. A sum-product of the weighted vendor criteria scores and of the weighted product criteria scores is calculated to yield an overall vendor score and an overall product score.
    4. Both overall vendor score / overall product score, as well as individual criterion raw scores are converted from a scale of one to ten to Harvey Ball scores on a scale of zero to four, where exceptional performance results in a score of four and poor performance results in a score of zero.
    5. Harvey Ball scores are converted to Harvey Balls as follows:
      • A score of four becomes a full Harvey Ball.
      • A score of three becomes a three-quarter full Harvey Ball.
      • A score of two becomes a half-full Harvey Ball.
      • A score of one becomes a one-quarter full Harvey Ball.
      • A score of zero becomes an empty Harvey Ball.
    6. Harvey Balls are plotted by solution in a chart where rows represent individual solutions and columns represent overall vendor / overall product, as well as individual criteria. Solutions are ordered in the chart alphabetically by vendor name.
    Harvey Balls
    Overall Harvey Balls represent weighted aggregates. Example of Harvey Balls with 'Overall' balls at the beginning of each category followed by 'Criteria' balls for individual raw scores. Criteria Harvey Balls represent individual raw scores.

    Vendor Landscape Methodology:
    Use-Case Scoring

    Within each Vendor Landscape a set of use-case scenarios are created by the analysts by considering the different outcomes and purposes related to the technology being evaluated. To generate the custom use-case vendor performances, the feature and Harvey Ball scoring performed in the Vendor Landscapes are set with custom weighting configurations.

    Calculations

    Each product has a vendor multiplier calculated based on its weighted performance, considering the different criteria scored in the Harvey Ball evaluations.

    To calculate each vendor’s performance, the advanced feature scores are multiplied against the weighting for the feature in the use-case scenario’s configuration.

    The weighted advanced feature score is then multiplied against the vendor multiplier.

    The sum of each vendor’s total weighted advanced features is calculated. This sum is used to identify the vendor’s qualification and relative rank within the use case.

    Example pie charts.

    Each use case’s feature weightings and vendor/product weighting configurations are displayed within the body of slide deck.

    Use-Case Vendor Performance

    Example stacked bar chart of use-case vendor performance.

    Vendors who qualified for each use-case scenario are ranked from first to last in a weighted bar graph based on the features considered.

    Vendor Landscape Methodology:
    Information Presentation – Feature Ranks (Stoplights)

    Advanced features are determined by analyst expertise, leveraging information gained from conversations with clients. Advanced features chosen as part of the evaluation are representative of what Info-Tech clients have indicated are of importance to their vendor solution. Advanced features are evaluated through a series of partial marks, dedicated to whether the solution performs all aspects of the Info-Tech definition of the feature and whether the feature is provided within the solution. Analysts hold the right to determine individual, unique scoring criteria for each evaluation. If a feature does not meet the criteria, Info-Tech holds the right to score the feature accordingly.

    Use cases use features as a baseline of the inclusion and scoring criteria.

    'Stoplight Legend' with green+star 'Feature category is present: best in class', green 'Feature category is present: strong', yellow 'Feature category is present: average', orange 'Feature category is partially present: weak', and red 'Feature category is absent or near-absent'.

    Vendor Landscape Methodology:
    Information Presentation – Value Index

    Info-Tech’s Value Index is an indexed ranking of solution value per dollar as determined by the raw scores assigned to each criteria (for information on how raw scores are determined, see Vendor Landscape Methodology: Scoring, above).

    Value scores are calculated as follows:

    1. The TCO Affordability criterion is removed from the Affordability score and the remaining product score criteria (Features, Usability, Architecture). Affordability scoring is adjusted with the TCO weighting distributed in proportion to the use case’s weighting for Affordability. Weighting is adjusted as to retain the same weightings relative to one another, while still summing to 100%.
    2. An adjusted multiplier is determined for each vendor using the recalculated Affordability scoring.
    3. The multiplier vendor score and vendor’s weighted feature score (based on the use-case scenario’s weightings), are summed. This sum is multiplied by the TCO raw score to yield an interim Value Score for each solution.
    4. All interim Value Scores are then indexed to the highest performing solution by dividing each interim Value Score by the highest interim Value Score. This results in a Value Score of 100 for the top solution and an indexed Value Score relative to the 100 for each alternate solution.
    5. Solutions are plotted according to Value Score, with the highest score plotted first, and all remaining scores plotted in descending numerical order.

    Where pricing is not provided by the vendor and public sources of information cannot be found, an Affordability raw score of zero is assigned. Since multiplication by zero results in a product of zero, those solutions for which pricing cannot be determined receive a Value Score of zero. Since Info-Tech assigns a score of zero where pricing is not available, it is always in the vendor’s best interest to provide accurate and up-to-date pricing. In the event that insufficient pricing is available to accurately calculate a Value Index, Info-Tech will omit it from the Vendor Landscape.

    Value Index

    Vendors are arranged in order of Value Score. The Value Score each solution achieved is displayed, and so is the average score.

    Example bar chart indicating the 'Value Score' vs the 'Average Score'.

    Those solutions that are ranked as Champions are differentiated for point of reference.

    Vendor Landscape Methodology:
    Information Presentation – Price Evaluation: Mid-Market

    Info-Tech’s Price Evaluation is a tiered representation of the three-year Total Cost of Ownership (TCO) of a proposed solution. Info-Tech uses this method of communicating pricing information to provide high-level budgetary guidance to its end-user clients while respecting the privacy of the vendors with whom it works. The solution TCO is calculated and then represented as belonging to one of ten pricing tiers.

    Pricing tiers are as follows:

    1. Between $1 and $2,500
    2. Between $2,500 and $10,000
    3. Between $10,000 and $25,000
    4. Between $25,000 and $50,000
    5. Between $50,000 and $100,000
    6. Between $100,000 and $250,000
    7. Between $250,000 and $500,000
    8. Between $500,000 and $1,000,000
    9. Between $1,000,000 and $2,500,000
    10. Greater than $2,500,000

    Where pricing is not provided, Info-Tech makes use of publicly available sources of information to determine a price. As these sources are not official price lists, the possibility exists that they may be inaccurate or outdated, and so the source of the pricing information is provided. Since Info-Tech publishes pricing information regardless of vendor participation, it is always in the vendor’s best interest to supply accurate and up to date information.

    Info-Tech’s Price Evaluations are based on pre-defined pricing scenarios (see Product Pricing Scenario, below) to ensure a comparison that is as close as possible between evaluated solutions. Pricing scenarios describe a sample business and solicit guidance as to the appropriate product/service mix required to deliver the specified functionality, the list price for those tools/services, as well as three full years of maintenance and support.

    Price Evaluation

    Call-out bubble indicates within which price tier the three-year TCO for the solution falls, provides the brackets of that price tier, and links to the graphical representation.

    Example price evaluation with a '3 year TCO...' statement, a visual gauge of bars, and a statement on the source of the information.

    Scale along the bottom indicates that the graphic as a whole represents a price scale with a range of $1 to $2.5M+, while the notation indicates whether the pricing was supplied by the vendor or derived from public sources.

    Vendor Landscape Methodology:
    Information Presentation – Vendor Awards

    At the conclusion of all analyses, Info-Tech presents awards to exceptional solutions in three distinct categories. Award presentation is discretionary; not all awards are extended subsequent to each Vendor Landscape and it is entirely possible, though unlikely, that no awards may be presented.

    Awards categories are as follows:

    • Champion Awards are presented to the top performing solution in a particular use-case scenario. As a result, only one Champion Award is given for each use case, and the entire Vendor Landscape will have the same number of Champion Awards as the number of evaluated use cases.
    • Leader Awards are presented to top performing solutions for each use-case scenario. Depending on the use-case scenario and the number of solutions being evaluated, a variable number of leader awards will be given. This number is at the discretion of the analysts, but is generally placed at two, and given to the solutions ranking second and third respectively for the use case.
    • Best Overall Value Awards are presented to the solution for each use-case scenario that ranked the highest in the Info-Tech Value Index for each evaluated scenario (see Vendor Landscape Methodology: Information Presentation – Value Index, above). If insufficient pricing information is made available for the evaluated solutions, such that a Value Index cannot be calculated, no Best Overall Value Award will be presented. Only one Best Overall Value Award is available for each use-case scenario.

    Vendor Awards for Use-Case Performance

    Vendor Award: 'Champion'. Info-Tech’s Champion Award is presented to solutions that placed first in an use-case scenario within the Vendor Landscape.
    Vendor Award: 'Leader'. Info-Tech Leader Award is given to solutions who placed in the top segment of a use-case scenario.
    Vendor Award: 'Best Overall Value'. Info-Tech’s Best Overall Value Award is presented to the solution within each use-case scenario with the highest Value Index score.

    Vendor Landscape Methodology:
    Fact Check & Publication

    Info-Tech takes the factual accuracy of its Vendor Landscapes, and indeed of all of its published content, very seriously. To ensure the utmost accuracy in its Vendor Landscapes, we invite all vendors of evaluated solutions (whether the vendor elected to provide a survey and/or participate in a briefing or not) to participate in a process of fact check.

    Once the research project is complete and the materials are deemed to be in a publication ready state, excerpts of the material specific to each vendor’s solution are provided to the vendor. Info-Tech only provides material specific to the individual vendor’s solution for review encompassing the following:

    • All written review materials of the vendor and the vendor’s product that comprise the evaluated solution.
    • Info-Tech’s Criteria Scores / Harvey Balls detailing the individual and overall vendor / product scores assigned.
    • Info-Tech’s Feature Rank / stoplights detailing the individual feature scores of the evaluated product.
    • Info-Tech’s Raw Pricing for the vendor either as received from the vendor or as collected from publicly available sources.
    • Info-Tech’s Scenario ranking for all considered scenarios for the evaluated solution.

    Info-Tech does not provide the following:

    • Info-Tech’s Vendor Landscape placement of the evaluated solution.
    • Info-Tech’s Value Score for the evaluated solution.
    • End-user feedback gathered during the research project.
    • Info-Tech’s overall recommendation in regard to the evaluated solution.

    Info-Tech provides a one-week window for each vendor to provide written feedback. Feedback must be corroborated (be provided with supporting evidence), and where it does, feedback that addresses factual errors or omissions is adopted fully, while feedback that addresses opinions is taken under consideration. The assigned analyst team makes all appropriate edits and supplies an edited copy of the materials to the vendor within one week for final review.

    Should a vendor still have concerns or objections at that time, they are invited to a conversation, initially via email, but as required and deemed appropriate by Info-Tech, subsequently via telephone, to ensure common understanding of the concerns. Where concerns relate to ongoing factual errors or omissions, they are corrected under the supervision of Info-Tech’s Vendor Relations personnel. Where concerns relate to ongoing differences of opinion, they are again taken under consideration with neither explicit not implicit indication of adoption.

    Publication of materials is scheduled to occur within the six weeks following the completion of the research project, but does not occur until the fact check process has come to conclusion, and under no circumstances are “pre-publication” copies of any materials made available to any client.

    Pricing Scenario

    Info-Tech Research Group is providing each vendor with a common pricing scenario to enable normalized scoring of Affordability, calculation of Value Index rankings, and identification of the appropriate solution pricing tier as displayed on each vendor scorecard.

    Vendors are asked to provide list costs for SMMP software licensing to address the needs of a reference organization described in the pricing scenario. Please price out the lowest possible 3-year total cost of ownership (TCO) including list prices for software and licensing fees to meet the requirements of the following scenario.

    Three-year total acquisition costs will be normalized to produce the Affordability raw scores and calculate Value Index ratings for each solution.

    The pricing scenario:

    • Enterprise Name: Imperial Products Incorporated
    • Enterprise Size: SMB
    • Enterprise Vertical: Consumer packaged goods
    • Total Number of Sites: Three office locations
    • Total Number of Employees: 500
    • Total Number SMMP End Users: 50
      • 20 dedicated CSRs who are handling all customer service issues routed to them
      • 5 PR managers who need the ability to monitor the social cloud
      • 24 brand portfolio managers – each portfolio has 5 products (25 total)
      • Each product has its own Facebook and Twitter presence
      • 1 HR manager (using social media for recruiting)
    • Total Number of IT Staff: 20
    • Operating System Environment: Windows 7
    • Functional Requirements and Additional Information: Imperial Products Incorporated is a mid-sized consumer packaged goods firm operating in the United States. The organization is currently looking to adopt a platform for social media monitoring and management. Functional requirements include the ability to monitor and publish to Facebook, Twitter, YouTube, and blogs. The platform must have the ability to display volume trends, show follower demographics, and conduct sentiment analysis. It must also provide tools for interacting in-platform with social contacts, provide workflow management capabilities, and offer the ability to manage specific social properties (e.g. Facebook Pages). Additional features that are desirable are the ability to archive social interactions, and a dedicated mobile application for one of the major smartphone/tablet operating systems (iOS, Android etc.).

    Set a Strategic Course of Action for the PMO in 100 Days

    • Buy Link or Shortcode: {j2store}356|cart{/j2store}
    • member rating overall impact: 9.3/10 Overall Impact
    • member rating average dollars saved: $13,744 Average $ Saved
    • member rating average days saved: 19 Average Days Saved
    • Parent Category Name: Project Management Office
    • Parent Category Link: /project-management-office
    • As a new PMO director, you’ve been thrown into the middle of an unfamiliar organizational structure and a chaotic project environment.
    • The expectations are that the PMO will help improve project outcomes, but beyond that your mandate as PMO director is opaque.
    • You know that the statistics around PMO longevity aren’t good, with 50% of new PMOs closing within the first three years. As early in your tenure as possible, you need to make sure that your stakeholders understand the value that your role could provide to the organization with the right level of buy-in and support.
    • Whether you’re implementing a new PMO or taking over an already existing one, you need to quickly overcome these challenges by rapidly assessing your unfamiliar tactical environment, while at the same time demonstrating confidence and effective leadership to project staff, business stakeholders, and the executive layer.

    Our Advice

    Critical Insight

    • The first 100 days are critical. You have a window of influence where people are open to sharing insights and opinions because you were wise enough to seek them out. If you don’t reach out soon, people notice and assume you’re not wise enough to seek them out, or that you don’t think they are important enough to involve.
    • PMOs most commonly stumble when they shortsightedly provide project management solutions to what are, in fact, more complex, systemic challenges requiring a mix of project management, portfolio management, and organizational change management capabilities. If you fail to accurately diagnose pain points and needs in your first days, you could waste your tenure as PMO leader providing well-intentioned solutions to the wrong project problems.
    • You have diminishing value on your time before skepticism and doubt start to erode your influence. Use your first 100 days to define an appropriate mandate for your PMO, get the right people behind you, and establish buy-in for long-term PMO success.

    Impact and Result

    • Develop an action plan to help leverage your first 100 days on the job. Hit the ground running in your new role with an action plan to achieve realistic goals and milestones in your first 100 days. A results-driven first three months will help establish roots throughout the organization that will continue to feed and grow the PMO beyond your first year.
    • Get to know what you don’t know quickly. Use Info-Tech’s advice and tools to perform a triage of every aspect of PMO accountability as well as harvest stakeholder input to ensure that your PMO meets or exceeds expectations and establishes the right solutions to the organization’s project challenges.
    • Solidify the PMO’s long-term mission. Adopt our stakeholder engagement best practices to ensure that you knock on the right doors early in your tenure. Not only do you need to clarify expectations, but you will ultimately need buy-in from key stakeholders as you move to align the mandate, authority, and resourcing needed for long-term PMO success.

    Set a Strategic Course of Action for the PMO in 100 Days Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out how capitalizing on your first 100 days as PMO leader can help ensure the long-term success of your PMO.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Survey the project landscape

    Get up-to-speed quickly on key PMO considerations by engaging PMO sponsors, assessing stakeholders, and taking stock of your PMO inventory.

    • Set a Strategic Course of Action for the PMO in 100 Days – Phase 1: Survey the Project Landscape
    • Mission Identification and Inventory Tool
    • PMO Director First 100 Days Timeline - MS Project
    • PMO Director First 100 Days Timeline - MS Excel

    2. Gather PMO requirements

    Make your first major initiative as PMO director be engaging the wider pool of PMO stakeholders throughout the organization to determine their expectations for your office.

    • Set a Strategic Course of Action for the PMO in 100 Days – Phase 2: Gather PMO Requirements
    • PMO Requirements Gathering Tool
    • PMO Course of Action Stakeholder Interview Guide

    3. Solidify your PPM goals

    Review the organization’s current PPM capabilities in order to identify your ability to meet stakeholder expectations and define a sustainable mandate.

    • Set a Strategic Course of Action for the PMO in 100 Days – Phase 3: Solidify Your PPM Goals
    • Project Portfolio Management Maturity Assessment Workbook
    • Project Management Maturity Assessment Workbook
    • Organizational Change Management Maturity Assessment Workbook
    • PMO Strategic Expectations Glossary

    4. Formalize the PMO’s mandate

    Communicate your strategic vision for the PMO and garner stakeholder buy-in.

    • Set a Strategic Course of Action for the PMO in 100 Days – Phase 4: Formalize the PMO's Mandate
    • PMO Mandate and Strategy Roadmap Template
    • PMO Director Peer Feedback Evaluation Template
    • PMO Director First 100 Days Self-Assessment Tool
    [infographic]

    Workshop: Set a Strategic Course of Action for the PMO in 100 Days

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Assess the Current Project Ecosystem

    The Purpose

    Quickly develop an on-the-ground view of the organization’s project ecosystem and the PMO’s abilities to effectively serve.

    Key Benefits Achieved

    A comprehensive and actionable understanding of the PMO’s tactical environment

    Activities

    1.1 Perform a PMO SWOT analysis.

    1.2 Assess the organization’s portfolio management, project management, and organizational change management capability levels.

    1.3 Take inventory of the PMO’s resourcing levels, project demand levels, and tools and artifacts.

    Outputs

    Overview of current strengths, weaknesses, opportunities, and threats

    Documentation of your current process maturity to execute key portfolio management, project management, and organizational change management functions

    Stock of the PMO’s current access to PPM personnel relative to total project demand

    2 Analyze PMO Stakeholders

    The Purpose

    Determine stakeholder expectations for the PMO.

    Key Benefits Achieved

    An accurate understanding of others’ expectations to help ensure the PMO’s course of action is responsive to organizational culture and strategy

    Activities

    2.1 Conduct a PMO Mission Identification Survey with key stakeholders.

    2.2 Map the PMO’s stakeholder network.

    2.3 Analyze key stakeholders for influence, interest, and support.

    Outputs

    An understanding of expected PMO outcomes

    A stakeholder map and list of key stakeholders

    A prioritized PMO requirements gathering elicitation plan

    3 Determine Strategic Expectations and Define the Tactical Plan

    The Purpose

    Develop a process and method to turn stakeholder requirements into a strategic vision for the PMO.

    Key Benefits Achieved

    A strategic course of action for the PMO that is responsive to stakeholders’ expectations.

    Activities

    3.1 Assess the PMO’s ability to support stakeholder expectations.

    3.2 Use Info-Tech’s PMO Strategic Expectations glossary to turn raw process and service requirements into specific strategic expectations.

    3.3 Define an actionable tactical plan for each of the strategic expectations in your mandate.

    Outputs

    An understanding of PMO capacity and limits

    A preliminary PMO mandate

    High-level statements of strategy to help support your mandate

    4 Formalize the PMO’s Mandate and Roadmap

    The Purpose

    Establish a final PMO mandate and a process to help garner stakeholder buy-in to the PMO’s long-term vision.

    Key Benefits Achieved

    A viable PMO course of action complete with stakeholder buy-i

    Activities

    4.1 Finalize the PMO implementation timeline.

    4.2 Finalize Info-Tech’s PMO Mandate and Strategy Roadmap Template.

    4.3 Present the PMO’s strategy to key stakeholders.

    Outputs

    A 3-to-5-year implementation timeline for key PMO process and staffing initiatives

    A ready-to-present strategy document

    Stakeholder buy-in to the PMO’s mandate

    Improve Application Development Throughput

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    • Parent Category Name: Development
    • Parent Category Link: /development
    • The business is demanding more features at an increasing pace. It is expecting your development teams to keep up with its changing needs while maintaining high quality.
    • However, your development process is broken. Tasks are taking significant time to complete, and development handoffs are not smooth.

    Our Advice

    Critical Insight

    • Lean development is independent of your software development lifecycle (SDLC) methodology. Lean development practices can be used in both Agile and Waterfall teams.
    • Lean isn’t about getting rid of sound development processes. Becoming lean means fine-tuning the integration of core practices like coding and testing.
    • Lean thinking motivates automation. By focusing on optimizing the development process, automation becomes a logical and necessary step toward greater maturity and improved throughput.

    Impact and Result

    • Gain a deep understanding of lean principles and associated behaviors. Become familiar with the core lean principles and the critical attitudes and mindsets required by lean. Understand how incorporating DevOps and Agile principles can help your organization.
    • Conduct a development process and tool review. Use a value-stream analysis of your current development process and tools to reveal bottlenecks and time-consuming or wasteful tasks. Analyze these insights to identify root causes and the impact to product delivery.
    • Incorporate the right tools and practices to become more lean. Optimize the key areas where you are experiencing the most pain and consuming the most resources. Look at how today’s best development and testing practices (e.g. version control, branching) and tools (e.g. automation, continuous integration) can improve the throughput of your delivery pipeline.

    Improve Application Development Throughput Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should make development teams leaner, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Conduct a current state analysis

    Acquire a holistic perspective of the development team, process, and tools to identify the bottlenecks and inefficiency points that are significantly delaying releases.

    • Improve Application Development Throughput – Phase 1: Conduct a Current State Analysis
    • Lean Implementation Roadmap Template
    • Lean Development Readiness Assessment

    2. Define the lean future state

    Identify the development guiding principles and artifact management practices and build automation and continuous integration processes and tools that best fit the context and address the organization’s needs.

    • Improve Application Development Throughput – Phase 2: Define the Lean Future State

    3. Create an implementation roadmap

    Prioritize lean implementation initiatives in a gradual, phased approach and map the critical stakeholders in the lean transformation.

    • Improve Application Development Throughput – Phase 3: Create an Implementation Roadmap
    [infographic]

    Workshop: Improve Application Development Throughput

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Conduct a Current State Analysis

    The Purpose

    Assess the current state of your development environment.

    Select a pilot project to demonstrate the value of your optimization.

    Key Benefits Achieved

    Realization of the root causes behind the bottlenecks and inefficiencies in your current development process.

    Valuation of your current development tools.

    Selection of a pilot project that will be used to gather the metrics in order obtain buy-in for wider optimization initiatives.

    Activities

    1.1 Assess your readiness to transition to lean development.

    1.2 Conduct a SWOT analysis and value-stream assessment of your current development process.

    1.3 Evaluate your development tools.

    1.4 Select a pilot project.

    Outputs

    Lean development readiness assessment

    Current state analysis of development process

    Value assessment of existing development tools

    Pilot project selection

    2 Define Your Lean Future State

    The Purpose

    Establish your development guiding principles.

    Enhance the versioning and management of your development artifacts.

    Automatically build and continuously integrate your code.

    Key Benefits Achieved

    Grounded and well-understood set of guiding principles that are mapped to development tasks and initiatives.

    Version control strategy of development artifacts, including source code, adapted to support lean development.

    A tailored approach to establish the right environment to support automated build, testing, and continuous integration tools.

    Activities

    2.1 Assess your alignment to the lean principles.

    2.2 Define your lean development guiding principles.

    2.3 Define your source code branching approach.

    2.4 Define your build automation approach.

    2.5 Define your continuous integration approach.

    Outputs

    Level of alignment to lean principles

    Development guiding principles

    Source code branching approach

    Build automation approach.

    Continuous integration approach

    3 Create Your Implementation Roadmap

    The Purpose

    Prioritize your optimization initiatives to build an implementation roadmap.

    Identify the stakeholders of your lean transformation.

    Key Benefits Achieved

    Phased implementation roadmap that accommodates your current priorities, constraints, and enablers.

    Stakeholder engagement strategy to effectively demonstrate the value of the optimized development environment.

    Activities

    3.1 Identify metrics to gauge the success of your lean transformation.

    3.2 List and prioritize your implementation steps.

    3.3 Identify the stakeholders of your lean transformation.

    Outputs

    List of product, process, and tool metrics

    Prioritized list of tasks to optimize your development environment

    Identification of key stakeholders

    Develop and Deploy Security Policies

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    • Parent Category Name: Governance, Risk & Compliance
    • Parent Category Link: /governance-risk-compliance
    • Employees are not paying attention to policies. Awareness and understanding of what the security policy’s purpose is, how it benefits the organization, and the importance of compliance are overlooked when policies are distributed.
    • Informal, un-rationalized, ad hoc policies do not explicitly outline responsibilities, are rarely comprehensive, and are difficult to implement, revise, and maintain.
    • Data breaches are still on the rise and security policies are not shaping good employee behavior or security-conscious practices.
    • Adhering to security policies is rarely a priority to users as compliance often feels like an interference to daily workflow. For a lot of organizations, security policies are not having the desired effect.

    Our Advice

    Critical Insight

    • Creating good policies is only half the solution. Having a great policy management lifecycle will keep your policies current, effective, and compliant.
    • Policies must be reasonable, auditable, enforceable, and measurable. If the policy items don’t meet these requirements, users can’t be expected to adhere to them. Focus on developing policies to be quantified and qualified for them to be relevant.

    Impact and Result

    • Save time and money using the templates provided to create your own customized security policies mapped to the Info-Tech framework, which incorporates multiple industry best-practice frameworks (NIST, ISO, SOC2SEC, CIS, PCI, HIPAA).

    Develop and Deploy Security Policies Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Develop and Deploy Security Policies Deck – A step-by-step guide to help you build, implement, and assess your security policy program.

    Our systematic approach will ensure that all identified areas of security have an associated policy.

  • Develop the security policy program.
  • Develop and implement the policy suite.
  • Communicate the security policy program.
  • Measure the security policy program.
    • Develop and Deploy Security Policies – Phases 1-4

    2. Security Policy Prioritization Tool – A structured tool to help your organization prioritize your policy suite to ensure that you are addressing the most important policies first.

    The Security Policy Prioritization Tool assesses the policy suite on policy importance, ease to implement, and ease to enforce. The output of this tool is your prioritized list of policies based on our policy framework.

    • Security Policy Prioritization Tool

    3. Security Policy Assessment Tool – A structured tool to assess the effectiveness of policies within your organization and determine recommended actions for remediation.

    The Security Policy Assessment Tool assesses the policy suite on policy coverage, communication, adherence, alignment, and overlap. The output of this tool is a checklist of remediation actions for each individual policy.

    • Security Policy Assessment Tool

    4. Security Policy Lifecycle Template – A customizable lifecycle template to manage your security policy initiatives.

    The Lifecycle Template includes sections on security vision, security mission, strategic security and policy objectives, policy design, roles and responsibilities for developing security policies, and organizational responsibilities.

    • Security Policy Lifecycle Template

    5. Policy Suite Templates – A best-of-breed templates suite mapped to the Info-Tech framework you can customize to reflect your organizational requirements and acquire approval.

    Use Info-Tech's security policy templates, which incorporate multiple industry best-practice frameworks (NIST, ISO, SOC2SEC, CIS, PCI, HIPAA), to ensure that your policies are clear, concise, and consistent.

    • Acceptable Use of Technology Policy Template
    • Application Security Policy Template
    • Asset Management Policy Template
    • Backup and Recovery Policy Template
    • Cloud Security Policy Template
    • Compliance and Audit Management Policy Template
    • Data Security Policy Template
    • Endpoint Security Policy Template
    • Human Resource Security Policy Template
    • Identity and Access Management Policy Template
    • Information Security Policy Template
    • Network and Communications Security Policy Template
    • Physical and Environmental Security Policy Template
    • Security Awareness and Training Policy Template
    • Security Incident Management Policy Template
    • Security Risk Management Policy Template
    • Security Threat Detection Policy Template
    • System Configuration and Change Management Policy Template
    • Vulnerability Management Policy Template

    6. Policy Communication Plan Template – A template to help you plan your approach for publishing and communicating your policy updates across the entire organization.

    This template helps you consider the budget time for communications, identify all stakeholders, and avoid scheduling communications in competition with one another.

    • Policy Communication Plan Template

    7. Security Awareness and Training Program Development Tool – A tool to help you identify initiatives to develop your security awareness and training program.

    Use this tool to first identify the initiatives that can grow your program, then as a roadmap tool for tracking progress of completion for those initiatives.

    • Security Awareness and Training Program Development Tool

    Infographic

    Workshop: Develop and Deploy Security Policies

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Define the Security Policy Program

    The Purpose

    Define the security policy development program.

    Formalize a governing security policy lifecycle.

    Key Benefits Achieved

    Understanding the current state of policies within your organization.

    Prioritizing list of security policies for your organization.

    Being able to defend policies written based on business requirements and overarching security needs.

    Leveraging an executive champion to help policy adoption across the organization.

    Formalizing the roles, responsibilities, and overall mission of the program.

    Activities

    1.1 Understand the current state of policies.

    1.2 Align your security policies to the Info-Tech framework for compliance.

    1.3 Understand the relationship between policies and other documents.

    1.4 Prioritize the development of security policies.

    1.5 Discuss strategies to leverage stakeholder support.

    1.6 Plan to communicate with all stakeholders.

    1.7 Develop the security policy lifecycle.

    Outputs

    Security Policy Prioritization Tool

    Security Policy Prioritization Tool

    Security Policy Lifecycle Template

    2 Develop the Security Policy Suite

    The Purpose

    Develop a comprehensive suite of security policies that are relevant to the needs of the organization.

    Key Benefits Achieved

    Time, effort, and money saved by developing formally documented security policies with input from Info-Tech’s subject-matter experts.

    Activities

    2.1 Discuss the risks and drivers your organization faces that must be addressed by policies.

    2.2 Develop and customize security policies.

    2.3 Develop a plan to gather feedback from users.

    2.4 Discuss a plan to submit policies for approval.

    Outputs

    Understanding of the risks and drivers that will influence policy development.

    Up to 14 customized security policies (dependent on need and time).

    3 Implement Security Policy Program

    The Purpose

    Ensure policies and requirements are communicated with end users, along with steps to comply with the new security policies.

    Improve compliance and accountability with security policies.

    Plan for regular review and maintenance of the security policy program.

    Key Benefits Achieved

    Streamlined communication of the policies to users.

    Improved end user compliance with policy guidelines and be better prepared for audits.

    Incorporate security policies into daily schedule, eliminating disturbances to productivity and efficiency.

    Activities

    3.1 Plan the communication strategy of new policies.

    3.2 Discuss myPolicies to automate management and implementation.

    3.3 Incorporate policies and processes into your security awareness and training program.

    3.4 Assess the effectiveness of security policies.

    3.5 Understand the need for regular review and update.

    Outputs

    Policy Communication Plan Template

    Understanding of how myPolicies can help policy management and implementation.

    Security Awareness and Training Program Development Tool

    Security Policy Assessment Tool

    Action plan to regularly review and update the policies.

    Further reading

    Develop and Deploy Security Policies

    Enhance your overall security posture with a defensible and prescriptive policy suite.

    Analyst Perspective

    A policy lifecycle can be the secret sauce to managing your policies.

    A policy for policy’s sake is useless if it isn’t being used to ensure proper processes are followed. A policy should exist for more than just checking a requirement box. Policies need to be quantified, qualified, and enforced for them to be relevant.

    Policies should be developed based on the use cases that enable the business to run securely and smoothly. Ensure they are aligned with the corporate culture. Rather than introducing hindrances to daily operations, policies should reflect security practices that support business goals and protection.

    No published framework is going to be a perfect fit for any organization, so take the time to compare business operations and culture with security requirements to determine which ones apply to keep your organization secure.

    Photo of Danny Hammond, Research Analyst, Security, Risk, Privacy & Compliance Practice, Info-Tech Research Group. Danny Hammond
    Research Analyst
    Security, Risk, Privacy & Compliance Practice
    Info-Tech Research Group

    Executive Summary

    Your Challenge
    • Security breaches are damaging and costly. Trying to prevent and respond to them without robust, enforceable policies makes a difficult situation even harder to handle.
    • Informal, un-rationalized, ad hoc policies are ineffective because they do not explicitly outline responsibilities and compliance requirements, and they are rarely comprehensive.
    • Without a strong lifecycle to keep policies up to date and easy to use, end users will ignore or work around poorly understood policies.
    • Time and money is wasted dealing with preventable security issues that should be pre-emptively addressed in a comprehensive corporate security policy program.
    Common Obstacles

    InfoSec leaders will struggle to craft the right set of policies without knowing what the organization actually needs, such as:

    • The security policies needed to safeguard infrastructure and resources.
    • The scope the security policies will cover within the organization.
    • The current compliance and regulatory obligations based on location and industry.
    InfoSec leaders must understand the business environment and end-user needs before they can select security policies that fit.
    Info-Tech’s Approach

    Info-Tech’s Develop and Deploy Security Policies takes a multi-faceted approach to the problem that incorporates foundational technical elements, compliance considerations, and supporting processes:

    • Assess what security policies currently exist within the organization and consider additional secure policies.
    • Develop a policy lifecycle that will define the needs, develop required documentation, and implement, communicate, and measure your policy program.
    • Draft a set of security policies mapped to the Info-Tech framework, which incorporates multiple industry best-practice frameworks (NIST, ISO, SOC2SEC, CIS, PCI, HIPAA).

    Info-Tech Insight

    Creating good policies is only half the solution. Having a great policy management lifecycle will keep your policies current, effective, and compliant.

    Your Challenge

    This research is designed to help organizations design a program to develop and deploy security policies

    • A security policy is a formal document that outlines the required behavior and security controls in place to protect corporate assets.
    • The development of policy documents is an ambitious task, but the real challenge comes with communication and enforcement.
    • A good security policy allows employees to know what is required of them and allows management to monitor and audit security practices against a standard policy.
    • Unless the policies are effectively communicated, enforced, and updated, employees won’t know what’s required of them and will not comply with essential standards, making the policies powerless.
    • Without a good policy lifecycle in place, it can be challenging to illustrate the key steps and decisions involved in creating and managing a policy.

    The problem with security policies

    29% Of IT workers say it's just too hard and time consuming to track and enforce.

    25% Of IT workers say they don’t enforce security policies universally.

    20% Of workers don’t follow company security policies all the time.

    (Source: Security Magazine, 2020)

    Common obstacles

    The problem with security policies isn’t development; rather, it’s the communication, enforcement, and maintenance of them.

    • Employees are not paying attention to policies. Awareness and understanding of what the security policy’s purpose is, how it benefits the organization, and the importance of compliance are overlooked when policies are distributed.
    • Informal, un-rationalized, ad hoc policies do not explicitly outline responsibilities, are rarely comprehensive, and are difficult to implement, revise, and maintain.
    • Date breaches are still on the rise and security policies are not shaping good employee behavior or security-conscious practices.
    • Adhering to security policies is rarely a priority to users as compliance often feels like an interference to daily workflow. For a lot of organizations, security policies are not having the desired effect.
    Bar chart of the 'Average cost of a data breach' in years '2019-20', '20-21', and '21-22'.
    (Source: IBM, 2022 Cost of a Data Breach; n=537)

    Reaching an all-time high, the cost of a data breach averaged US$4.35 million in 2022. This figure represents a 2.6% increase from last year, when the average cost of a breach was US$4.24 million. The average cost has climbed 12.7% since 2020.

    Info-Tech’s approach

    The right policy for the right audience. Generate a roadmap to guide the order of policy development based on organizational policy requirements and the target audience.

    Actions

    1. Develop policy lifecycle
    2. Identify compliance requirements
    3. Understand which policies need to be developed, maintained, or decommissioned
    I. Define Security Policy Program

    a) Security policy program lifecycle template

    b) Policy prioritization tool
    Clockwise cycle arrows at the centre of the table. II. Develop & Implement Policy Suite

    a) Policy template set

    Policies must be reasonable, auditable, enforceable, and measurable. Policy items that meet these requirements will have a higher level of adherence. Focus on efficiently creating policies using pre-developed templates that are mapped to multiple compliance frameworks.

    Actions

    1. Differentiate between policies, procedures, standards, and guidelines
    2. Draft policies from templates
    3. Review policies, including completeness
    4. Approve policies
    Gaining feedback on policy compliance is important for updates and adaptation, where necessary, as well as monitoring policy alignment to business objectives.

    Actions

    1. Enforce policies
    2. Measure policy effectiveness
    IV. Measure Policy Program

    a) Security policy tracking tool

    III. Communicate Policy Program

    a) Security policy awareness & training tool

    b) Policy communication plan template
    Awareness and training on security policies should be targeted and must be relevant to the employees’ jobs. Employees will be more attentive and willing to incorporate what they learn if they feel that awareness and training material was specifically designed to help them.

    Actions

    1. Identify any changes in the regulatory and compliance environment
    2. Include policy awareness in awareness and training programs
    3. Disseminate policies
    Build trust in your policy program by involving stakeholder participation through the entire policy lifecycle.

    Blueprint benefits

    IT/InfoSec Benefits

    • Reduces complexity within the policy creation process by using a single framework to align multiple compliance regimes.
    • Introduces a roadmap to clearly educate employees on the do’s and don’ts of IT usage within the organization.
    • Reduces costs and efforts related to managing IT security and other IT-related threats.

    Business Benefits

    • Identifies and develops security policies that are essential to your organization’s objectives.
    • Integrates security into corporate culture while maximizing compliance and effectiveness of security policies.
    • Reduces security policy compliance risk.

    Key deliverable:

    Security Policy Templates

    Templates for policies that can be used to map policy statements to multiple compliance frameworks.

    Sample of Security Policy Templates.

    Blueprint deliverables

    Each step of this blueprint is accompanied by supporting deliverables to help you accomplish your goals:

    Security Policy Prioritization Tool

    The Info-Tech Security Policy Prioritization Tool will help you determine which security policies to work on first.
    Sample of the Security Policy Prioritization Tool.
    Sample of the Security Policy Assessment Tool.

    Security Policy Assessment Tool

    Info-Tech's Security Policy Assessment Tool helps ensure that your policies provide adequate coverage for your organization's security requirements.

    Measure the value of this blueprint

    Phase

    Purpose

    Measured Value

    Define Security Policy Program Understand the value in formal security policies and determine which policies to prepare to update, eliminate, or add to your current suite. Time, value, and resources saved with guidance and templates:
    1 FTE*3 days*$80,000/year = $1,152
    Time, value, and resources saved using our recommendations and tools:
    1 FTE*2 days*$80,000/year = $768
    Develop and Implement the Policy Suite Select from an extensive policy template offering and customize the policies you need to optimize or add to your own policy program. Time, value, and resources saved using our templates:
    1 consultant*15 days*$150/hour = $21,600 (if starting from scratch)
    Communicate Security Policy Program Use Info-Tech’s methodology and best practices to ensure proper communication, training, and awareness. Time, value, and resources saved using our training and awareness resources:
    1 FTE*1.5 days*$80,000/year = $408
    Measure Security Policy Program Use Info-Tech’s custom toolkits for continuous tracking and review of your policy suite. Time, value, and resources saved by using our enforcement recommendations:
    2 FTEs*5 days*$160,000/year combined = $3,840
    Time, value, and resources saved by using our recommendations rather than an external consultant:
    1 consultant*5 days*$150/hour = $7,200

    After each Info-Tech experience, we ask our members to quantify the real-time savings, monetary impact, and project improvements our research helped them achieve.

    Overall Impact

    9.5 /10

    Overall Average $ Saved

    $29,015

    Overall Average Days Saved

    25

    Info-Tech offers various levels of support to best suit your needs

    DIY Toolkit

    Guided Implementation

    Workshop

    Consulting

    "Our team has already made this critical project a priority, and we have the time and capability, but some guidance along the way would be helpful." "Our team knows that we need to fix a process, but we need assistance to determine where to focus. Some check-ins along the way would help keep us on track." "We need to hit the ground running and get this project kicked off immediately. Our team has the ability to take this over once we get a framework and strategy in place." "Our team does not have the time or the knowledge to take this project on. We need assistance through the entirety of this project."

    Diagnostics and consistent frameworks used throughout all four options

    Guided Implementation

    A Guided Implementation (GI) is series of calls with an Info-Tech analyst to help implement our best practices in your organization.

    A typical GI is six to ten calls over the course of two to four months.

    What does a typical GI on this topic look like?

    Phase 1

    Phase 2

    Phase 3

    Phase 4

    Call #1: Scope security policy requirements, objectives, and any specific challenges.

    Call #2: Review policy lifecycle; prioritize policy development.

    Call #3: Customize the policy templates.

    Call #4: Gather feedback on policies and get approval.

    Call #5: Communicate the security policy program.

    Call #6: Develop policy training and awareness programs.

    Call #7: Track policies and exceptions.

    Workshop Overview

    Contact your account representative for more information.
    workshops@infotech.com 1-888-670-8889
    Day 1 Day 2 Day 3 Day 4 Day 5
    Define the security policy program
    Develop the security policy suite
    Develop the security policy suite
    Implement security policy program
    Finalize deliverables and next steps
    Activities

    1.1 Understand the current state of policies.

    1.2 Align your security policies to the Info-Tech framework for compliance.

    1.3 Understand the relationship between policies and other documents.

    1.4 Prioritize the development of security policies.

    1.5 Discuss strategies to leverage stakeholder support.

    1.6 Plan to communicate with all stakeholders.

    1.7 Develop the security policy lifecycle.

    2.1 Discuss the risks and drivers your organization faces that must be addressed by policies.

    2.2 Develop and customize security policies.

    2.1 Discuss the risks and drivers your organization faces that must be addressed by policies (continued).

    2.2 Develop and customize security policies (continued).

    2.3 Develop a plan to gather feedback from users.

    2.4 Discuss a plan to submit policies for approval.

    3.1 Plan the communication strategy for new policies.

    3.2 Discuss myPolicies to automate management and implementation.

    3.3 Incorporate policies into your security awareness and training program.

    3.4 Assess the effectiveness of policies.

    3.5 Understand the need for regular review and update.

    4.1 Review customized lifecycle and policy templates.

    4.2 Discuss the plan for policy roll out.

    4.3 Schedule follow-up Guided Implementation calls.

    Deliverables
    1. Security Policy Prioritization Tool
    2. Security Policy Lifecycle
    1. Security Policies (approx. 9)
    1. Security Policies (approx. 9)
    1. Policy Communication Plan
    2. Security Awareness and Training Program Development Tool
    3. Security Policy Assessment Tool
    1. All deliverables finalized

    Develop and Deploy Security Policies

    Phase 1

    Define the Security Policy Program

    Phase 1

    1.1 Understand the current state

    1.2 Align your security policies to the Info-Tech framework

    1.3 Document your policy hierarchy

    1.4 Prioritize development of security policies

    1.5 Leverage stakeholders

    1.6 Develop the policy lifecycle

    Phase 2

    2.1 Customize policy templates

    2.2 Gather feedback from users on policy feasibility

    2.3 Submit policies to upper management for approval

    Phase 3

    3.1 Understand the need for communicating policies

    3.2 Use myPolicies to automate the management of your security policies

    3.3 Design, build, and implement your communications plan

    3.4 Incorporate policies and processes into your training and awareness programs

    Phase 4

    4.1 Assess the state of security policies

    4.2 Identify triggers for regular policy review and update

    4.3 Develop an action plan to update policies

    This phase will walk you through the following activities:

    • Understand the current state of your organization’s security policies.
    • Align your security policies to the Info-Tech framework for compliance.
    • Prioritize the development of your security policies.
    • Leverage key stakeholders to champion the policy initiative.
    • Inform all relevant stakeholders of the upcoming policy program.
    • Develop the security policy lifecycle.

    1.1 Understand the current state of policies

    Scenario 1: You have existing policies

    1. Use the Security Policy Prioritization Tool to identify any gaps between the policies you already have and those recommended based on your changing business needs.
    2. As your organization undergoes changes, be sure to incorporate new requirements in the existing policies.
    3. Sometimes, you may have more specific procedures for a domain’s individual security aspects instead of high-level policies.
    4. Group current policies into the domains and use the policy templates to create overarching policies where there are none and improve upon existing high-level policies.

    Scenario 2: You are starting from scratch

    1. To get started on new policies, use the Security Policy Prioritization Tool to identify the policies Info-Tech recommends based on your business needs. See the full list of templates in the Appendix to ensure that all relevant topics are addressed.
    2. Whether you’re starting from scratch or have incomplete/ad hoc policies, use Info-Tech’s policy templates to formalize and standardize security requirements for end users.
    Info-Tech Insight

    Policies are living, evolving documents that require regular review and update, so even if you have policies already written, you’re not done with them.

    1.2 Align your security policies to the Info-Tech framework for compliance

    You have an opportunity to improve your employee alignment and satisfaction, improve organizational agility, and obtain high policy adherence. This is achieved by translating your corporate culture into a policy-based compliance culture.

    Align your security policies to the Info-Tech Security Framework by using Info-Tech’s policy templates.

    Info-Tech’s security framework uses a best-of-breed approach to leverage and align with most major security standards, including:
    • ISO 27001/27002
    • COBIT
    • Center for Internet Security (CIS) Critical Controls
    • NIST Cybersecurity Framework
    • NIST SP 800-53
    • NIST SP 800-171

    Info-Tech Security Framework

    Info-Tech Security Framework with policies grouped into categories which are then grouped into 'Governance' and 'Management'.

    1.3 Document your policy hierarchy

    Structuring policy components at different levels allows for efficient changes and direct communication depending on what information is needed.

    Policy hierarchy pyramid with 'Security Policy Lifecycle' on top, then 'Security Policies', then 'IT and/or Supporting Documentation'.

    Defines the cycle for the security policy program and what must be done but not how to do it. Aligns the business, security program, and policies.
    Addresses the “what,” “who,” “when,” and “where.”

    Defines high-level overarching concepts of security within the organization, including the scope, purpose, and objectives of policies.
    Addresses the high-level “what” and “why.”
    Changes when business objectives change.

    Defines enterprise/technology – specific, detailed guidelines on how to adhere to policies.
    Addresses the “how.”
    Changes when technology and processes change.

    Info-Tech Insight

    Design separate policies for different areas of focus. Policies that are written as single, monolithic documents are resistant to change. A hierarchical top-level document supported by subordinate policies and/or procedures can be more rapidly revised as circumstances change.

    1.3.1 Understand the relationship between policies and other documents

    Policy:
    • Provides emphasis and sets direction.
    • Standards, guidelines, and procedures must be developed to support an overarching policy.
    Arrows stemming from the above list, connecting to the three lists below.

    Standard:

    • Specifies uniform method of support for policy.
    • Compliance is mandatory.
    • Includes process, frameworks, methodologies, and technology.
    Two-way horizontal arrow.

    Procedure:

    • Step-by-step instructions to perform desired actions.
    Two-way horizontal arrow.

    Guideline:

    Recommended actions to consider in absence of an applicable standard, to support a policy.
    This model is adapted from a framework developed by CISA (Certified Information Systems Auditor).

    Supporting Documentation

    Considerations for standards

    Standards. These support policies by being much more specific and outlining key steps or processes that are necessary to meet certain requirements within a policy document. Ideally standards should be based on policy statements with a target of detailing the requirements that show how the organization will implement developed policies.

    If policies describe what needs to happen, then standards explain how it will happen.

    A good example is an email policy that states that emails must be encrypted; this policy can be supported by a standard such as Transport Layer Security (TLS) encryption that specifically ensures that all email communication is encrypted for messages “in transit” from one secure email server that has TLS enabled to another.

    There are numerous security standards available that support security policies/programs based on the kind of systems and controls that an organization would like to put in place. A good selection of supporting standards can go a long way to further protect users, data, and other organizational assets
    Key Policies Example Associated Standards
    Access Control Policy
    • Password Management User Standard
    • Account Auditing Standard
    Data Security Policy
    • Cryptography Standard
    • Data Classification Standard
    • Data Handling Standard
    • Data Retention Standard
    Incident Response Policy
    • Incident Response Plan
    Network Security Policy
    • Wireless Connectivity Standard
    • Firewall Configuration Standard
    • Network Monitoring Standard
    Vendor Management Policy
    • Vendor Risk Management Standard
    • Third-Party Access Control Standard
    Application Security Policy
    • Application Security Standard

    1.4 Prioritize development of security policies

    The Info-Tech Security Policy Prioritization Tool will help you determine which security policies to work on first.
    • The tool allows you to prioritize your policies based on:
      • Importance: How relevant is this policy to organizational security?
      • Ease to implement: What is the effort, time, and resources required to write, review, approve, and distribute the policy?
      • Ease to enforce: How much effort, time, and resources are required to enforce the policy?
    • Additionally, the weighting or priority of each variable of prioritization can be adjusted.

    Align policies to recent security concerns. If your organization has recently experienced a breach, it may be crucial to highlight corresponding policies as immediately necessary.

    Info-Tech Insight

    If you have an existing policy that aligns with one of the Info-Tech recommended templates weight Ease to Implement and Ease to Enforce as HIGH (4-5). This will decrease the priority of these policies.

    Sample of the Security Policy Prioritization Tool.

    Download the Security Policy Prioritization Tool

    1.5 Leverage stakeholders to champion policies

    Info-Tech Insight

    While management support is essential to initiating a strong security posture, allow employees to provide input on the development of security policies. This cooperation will lead to easier incorporation of the policies into the daily routines of workers, with less resistance. The security team will be less of a police force and more of a partner.

    Executive champion

    Identify an executive champion who will ensure that the security program and the security policies are supported.

    Focus on risk and protection

    Security can be viewed as an interference, but the business is likely more responsive to the concepts of risk and protection because it can apply to overall business operations and a revenue-generating mandate.

    Communicate policy initiatives

    Inform stakeholders of the policy initiative as security policies are only effective if they support the business requirements and user input is crucial for developing a strong security culture.

    Current security landscape

    Leveraging the current security landscape can be a useful mechanism to drive policy buy-in from stakeholders.

    Management buy-in

    This is key to policy acceptance; it indicates that policies are accurate, align with the business, and are to be upheld, that funds will be made available, and that all employees will be equally accountable.

    Optimize the Mentoring Program to Build a High-Performing Learning Organization

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    • member rating average dollars saved: N/A
    • member rating average days saved: N/A
    • Parent Category Name: Employee Development
    • Parent Category Link: /train-and-develop
    • Many organizations have introduced mentoring programs without clearly defining and communicating the purpose and goals around having a program; they simply jumped on the mentoring bandwagon.
    • As a result, these programs have little impact. They don’t add value for mentors, mentees, or the organization.
    • It can be difficult to design a program that is well-suited to your organization, will be adopted by employees, and will drive the results you are looking for.
    • In particular, it is difficult to successfully match mentors and mentees so both derive maximum value from the endeavor.

    Our Advice

    Critical Insight

    • As workforce composition shifts, there is a need for mentoring programs to move beyond the traditional senior–junior format option; organizational culture and goals will dictate the best approach.
    • An organization’s mentoring program doesn’t need to be restricted to one format; individual preferences and goals should also factor in. Be open to choosing format on a case-by-case basis.
    • Be sure to gain upper management buy-in and support early to ensure mentoring becomes a valued part of your organization.
    • Ensure that goal setting, communication, ongoing support for participants, and evaluation all play a role in your mentoring program.

    Impact and Result

    • Mentoring can have a significant positive impact on mentor, mentee, and organization.
    • Mentees gain guidance and advice on their career path and skill development. Mentors often experience re-engagement with their job and the satisfaction of helping another person.
    • Mentoring participants benefit from obtaining different perspectives of both the business and work-related problems. Participation in a mentoring program has been linked to greater access to promotions, pay raises, and increased job satisfaction.
    • Mentoring can have a number of positive outcomes for the organization, including breaking down silos, transferring institutional knowledge, accelerating leadership skills, fostering open communication and dialogue, and resolving conflict.

    Optimize the Mentoring Program to Build a High-Performing Learning Organization Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Align the mentoring program with the organizational culture and goals

    Build a best-fit program that creates a learning culture.

    • Storyboard: Optimize the Mentoring Program to Build a High Performing Learning Organization

    2. Assess the organizational culture and current mentoring program

    Align mentoring practices with culture to improve the appropriateness and effectiveness of the program.

    • Mentoring Program Diagnostic

    3. Align mentoring practices with culture to improve the appropriateness and effectiveness of the program.

    Track project progress and have all program details defined in a central location.

    • Mentoring Project Plan Template
    • Peer Mentoring Guidelines
    • Mentoring Program Guidelines

    4. Gather feedback from the mentoring program participants

    Evaluate the success of the program.

    • Mentoring Project Feedback Surveys Template

    5. Get mentoring agreements in place

    Improve your mentoring capabilities.

    • Mentee Preparation Checklist
    • Mentoring Agreement Template
    [infographic]

    Assess Your IT Financial Management Maturity Effectively

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    • Parent Category Name: Cost & Budget Management
    • Parent Category Link: /cost-and-budget-management

    Organizations wishing to mature their IT financial management (ITFM) maturity often face the following obstacles:

    • Unfamiliarity: Lack of knowledge and understanding related to ITFM maturity.
    • Shortsightedness: Randomly reacting to changing circumstances.
    • Exchange: Inability to consistently drive dialogues.
    • Perception: IT is perceived as a cost center instead of a trustworthy strategic partner.

    Our Advice

    Critical Insight

    No matter where you currently stand in your ITFM practice, there is always room for improvement. Hence, a maturity assessment should be viewed as a self-improvement tool that is only valuable if you are willing to act on it.

    Impact and Result

    A mature ITFM practice leads to many benefits.

    • Foundation: Improved governance, skill sets, processes, and tools.
    • Data: An appropriate taxonomy/data model alongside accurate data for high-quality reporting and insights.
    • Language: A common vocabulary across the organization.
    • Organization Culture: Improved communication and collaboration between IT and business partners.

    Assess Your IT Financial Management Maturity Effectively Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Assess Your IT Financial Management Maturity Effectively Storyboard – A framework and step-by-step methodology to assess your ITFM maturity.

    This research seeks to support IT leaders and ITFM practitioners in evaluating and improving their current maturity. It will help document both current and target states as well as prioritize focus areas for improvement.

    • Assess Your IT Financial Management Maturity Effectively Storyboard

    2. IT Financial Management Maturity Assessment Tool – A structured tool to help you assess your ITFM maturity.

    This Excel workbook guides IT finance practitioners to effectively assess their IT financial management practice. Incorporate the visual outputs into your final executive presentation document. Key activities include context setting, completing the assessment, and prioritizing focus areas based on results.

    • IT Financial Management Maturity Assessment Tool

    3. IT Financial Management Maturity Assessment Report Template – A report summarizing your ITFM maturity assessment results to help you communicate with stakeholders.

    Use this template to document your final ITFM maturity outputs, including the current and target states and your identified priorities.

    • IT Financial Management Maturity Assessment Report Template
    [infographic]

    Further reading

    Assess Your IT Financial Management Maturity Effectively

    Influence your organization’s strategic direction.

    Analyst Perspective

    Make better informed data-driven business decisions.

    Technology has been evolving throughout the years, increasing complexity and investments, while putting more stress on operations and people involved. As an IT leader, you are now entrusted to run your outfit as a business, sit at the executive table as a true partner, and be involved in making decisions that best suit your organization. Therefore, you have an obligation to fulfill the needs of your end customers and live up to their expectations, which is not an easy task.

    IT financial management (ITFM) helps you generate value to your organization’s clientele by bringing necessary trade-offs to light, while driving effective dialogues with your business partners and leadership team.

    This research will focus on Info-Tech’s approach to ITFM maturity, aiming for a state of continuous improvement, where an organization can learn and grow as it adapts to change. As the ITFM practice matures, IT and business leaders will be able to better understand one another and together make better business decisions, driven by data.

    This client advisory presentation and accompanying tool seek to support IT leaders and ITFM practitioners in evaluating and improving their current maturity. It will help document both current and target states as well as prioritize focus areas for improvement.

    Photo of Bilal Alberto Saab, Research Director, IT Financial Management, Info-Tech Research Group. Bilal Alberto Saab
    Research Director, IT Financial Management
    Info-Tech Research Group

    Executive Summary

    The value of ITFM is undermined

    ITFM is often discarded and not given enough importance and relevance due to the operational nature of IT, and the specialized skillset of its people, leading to several problems and challenges, such as:

    • Unfamiliarity: Lack of knowledge and understanding related to ITFM maturity.
    • Shortsightedness: Randomly reacting to changing circumstances.
    • Exchange: Inability to consistently drive dialogues.
    • Perception: IT is perceived as a cost center instead of a trustworthy strategic partner.

    Constructive dialogues with business partners are not the norm

    Business-driven conversations around financials (spending, cost, revenue) are a rarity in IT due to several factors, including:

    • Foundation: Weak governance, inadequate skillset, and less than perfect processes and tools.
    • Data: Lack of adequate taxonomy/data model, alongside inaccurate data leading to poor reporting and insights.
    • Language: Lack of a common vocabulary across the organization.
    • Organization culture: No alignment, alongside minimal communication and collaboration between IT and business partners.

    Follow Info-Tech’s approach to move up the ITFM maturity ladder

    Mature your ITFM practice by activating the means to make informed business decisions.

    Info-Tech’s methodology helps you move the dial by focusing on three maturity focus areas:

    • Build an ITFM Foundation
    • Manage and Monitor IT Spending
    • Bridge the Language Barrier

    Info-Tech Insight

    Influence your organization’s strategic direction by maturing your ITFM practice.

    What is ITFM?

    ITFM is not just about finance.

    • ITFM has evolved from traditional budgeting, accounting, and cost optimization; however, it is much more than those activities alone.
    • It starts with understanding the financial implications of technology by adopting different perspectives to become adept in communicating with various stakeholders, including finance, business partners, IT managers, and your CEO.
    • Armed with this knowledge, ITFM helps you address a variety of questions, such as:
      • How are technology funds being spent?
      • Which projects is IT prioritizing and why?
      • What are the resources needed to speed IT delivery?
      • What’s the value of IT within the organization?
    • ITFM’s main objective is thus to improve decision-making capabilities by facilitating communication between IT leaders and stakeholders, while enabling a customer focus attitude throughout the organization.

    “ITFM embeds technology in financial management practices. Through cost, demand, and value, ITFM brings technology and business together, forging the necessary relationships and starting the right conversations to enable the best decisions for the organization.”
    – Monica Braun, Research Director, Info-Tech Research Group

    Your challenge

    IT leaders struggle to articulate and communicate business value.

    • IT spending is often questioned by different stakeholders, such as business partners and various IT business units. These questions, usually resulting from shifts in business needs, may revolve around investments, expenditures, services, and speed to market, among others. While IT may have an idea about its spending habits, aligning it to the business strategy may prove difficult.
    • IT staff often does not have access to, or knowledge of, the business model and its intricacies. In an operational environment, the focus tends to be on technical issues rather than overall value.
    • People tend to fear what they do not know. Some business managers may not be comfortable with technology. They do not recognize the implications and ramifications of certain implementations or understand the related terminology, which puts a strain on any conversation.

    “Value is not the numbers you visualize on a chart, it’s the dialogue this data generates with your business partners and leadership team.”
    – Dave Kish, Practice Lead, Info-Tech Research Group

    Technology is constantly evolving

    Increasing IT spending and decision-making complexity.

    Timeline of IT technology evolution, starting with 'Timesharing' in the 1980s to 'All Things Digital' in the 2020s. 'IT Spend Growth' grows from start to finish.

    Common obstacles

    IT leaders are not able to have constructive dialogues with their stakeholders.

    • The way IT funds are spent has changed significantly, moving from the purchase of discrete hardware and software tools to implementing data lakes, cloud solutions, the metaverse and blockchain. This implies larger investments and more critical decisions. Conversations around interoperability, integration, and service-based solutions that focus more on big-picture architecture than day-to-day operations have become the norm.
    • Speed to market is now a survival criterion for most organizations, requiring IT to shift rapidly based on changing priorities and customer expectations. This leads to the need for greater financial oversight, with the CFO as the gatekeeper. Today’s IT leaders need to possess both business and financial management savvy to justify their spending with various stakeholders.
    • Any IT budget increase is tied to expectations of greater value. Hence, the compelling demands for IT to prove its worth to the business. Promoting value comes in two ways: 1) objectively, based on data, KPIs, and return on investment; and 2) subjectively, based on stakeholder satisfaction, alongside relationships. Building trust, credibility, and confidence can go a long way.

    In a technology-driven world, advances come at a price. With greater spending required, more complex and difficult conversations arise.

    Constructive dialogues are key

    You don’t know what you don’t know.

    • IT, being historically focused on operations, has become a hub for technically savvy personnel. On the downside, technology departments are often alien to business, causing problems such as:
      • IT staff have no knowledge of the business model and lack customer focus.
      • Business is not comfortable with technology and related jargon.
    • The lack of two-way communication and business alignment is hence an important ramification. If the business does not understand technology, and IT does not speak in business terms, where does that lead us?
    • Poor data quality and governance practices, alongside overly manual processes can only exasperate the situation.

    IT Spending Survey

    79% of respondents believe that decisions taking too long to make is either a significant or somewhat of a challenge (Flexera 2022 Tech Spend Pulse; N=501).

    81% of respondents believe that ensuring spend efficiency (avoiding waste) is either a challenge or somewhat of a challenge (Flexera 2022 Tech Spend Pulse; N=501).

    ITFM is trailing behind

    IT leaders must learn to speak business.

    In today’s world, where organizations are driving customer experience through technology investments, having a seat at the table means IT leaders must be well versed in business language and practice, including solid financial management skills.

    However, IT staff across all industries aren’t very confident in how well IT is doing in managing its finances. This becomes evident after looking at three core processes:

    • Demonstrating IT’s value to the business.
    • Accounting of costs and budgets.
    • Optimizing costs to gain the best return on investment.

    Recent data from 4,137 respondents to Info-Tech’s IT Management & Governance Diagnostic shows that while most IT staff feel that these three financial management processes are important, notably fewer feel that IT management is effective at executing on them.

    IT leadership’s capabilities around fundamental cost data capture appear to be lagging, not to mention the essential value-added capabilities around optimizing costs and demonstrating IT’s contribution to business value.

    Bar charts comparing percentages of people who 'Agree process is important' and 'Agree process is effective' for three processes: Business Value, Cost & Budget Management, and Cost Optimization. In all instances, the importance outweighed the perceived effectiveness.
    Source: Info-Tech Research Group, IT Management & Governance Diagnostic, 2023.

    Info-Tech’s approach

    We take a holistic approach to ITFM and support you throughout your maturity journey.

    Visualization of the IT maturity levels with three goals at the bottom, 'Build am ITFM Foundation', 'Manage & Monitor IT Spending', and 'Bridge the Language Barrier'. The 5 levels, from bottom to top, are 'Nascent - Level 1, Inability to consistently deliver financial planning services', 'Cost Operator - Level 2, Rudimentary financial planning capabilities', 'Trusted Coordinator - Level 3, Enablement of business through cost-effective supply of technology', 'Value Optimizer - Level 4, Effective impact on business performance', and 'Strategic Partner - Level 5, Influence on the organization's strategic direction'.

    The Info-Tech difference:

    • Info-Tech has a methodology and set of tools that will help assess your ITFM maturity and take the first step in developing an improvement plan. We have identified three maturity focus areas:
      • Build an ITFM Foundation
      • Manage and Monitor IT Spending
      • Bridge the Language Barrier
    • No matter where you currently stand in your ITFM practice, there is always room for improvement. Hence, a maturity assessment should be viewed as a self-improvement tool, which is only valuable if you are willing to act on it.

    Note: See Appendix A for maturity level definitions and descriptions.

    Climb the maturity ladder

    By growing along three maturity focus areas.

    A diagram with '3 Maturity Focus Areas' and '9 Maturity Levers' within them. The first area is 'Build an ITFM Foundation' with levers 'Establish your Team', 'Set up your Governance Structure', and 'Adopt ITFM Processes & Tools'. The second area is 'Manage & Monitor IT Spending', with levers 'Standardize your Taxonomy & Data Model', 'Identify, Gather & Prepare your Data', and 'Analyze your Findings and Develop your Reports'. The third area is 'Bridge the Language Barrier' with levers 'Communicate your IT Spending', 'Educate the Masses', and 'Influence your Organization's Culture'.

    Info-Tech identified three maturity focus areas, each containing three levers.

    Identify where you stand across the nine maturity levers, detect the gaps, and determine your priorities as a first step to develop an improvement plan.

    Note: See Appendix B for maturity level definitions and descriptions per lever.

    Key project deliverables

    Each step of this activity is accompanied by supporting deliverables to help you accomplish your goals.

    IT Financial Management Maturity Assessment Report Template

    A template of an ITFM maturity assessment report that can be customized based on your own results.

    IT Financial Management Maturity Assessment Tool

    A workbook including an ITFM maturity survey, generating a summary of your current state, target state, and priorities.

    Measure the value of this activity

    Reach your 12-month maturity target.

    • Determine your 12-month maturity target, identify your gaps, and set your priorities.
    • Use the ITFM maturity assessment to kickstart your improvement plan by developing actionable initiatives.
    • Implement your initiatives and monitor your progress to reach your 12-month target.

    Sample of a result page from the ITFM maturity assessment.

    Build your improvement plan and implement your initiatives to move the dial and climb the maturity ladder.

    Sample of a result page from the ITFM maturity assessment with a graph.

    Info-Tech offers various levels of support to best suit your needs

    DIY Toolkit

    Guided Implementation

    Workshop

    Consulting

    "Our team has already made this critical project a priority, and we have the time and capability, but some guidance along the way would be helpful." "Our team knows that we need to fix a process, but we need assistance to determine where to focus. Some check-ins along the way would help keep us on track." "We need to hit the ground running and get this project kicked off immediately. Our team has the ability to take this over once we get a framework and strategy in place." "Our team does not have the time or the knowledge to take this project on. We need assistance through the entirety of this project."

    Diagnostics and consistent frameworks used throughout all four options

    Step 1

    Prepare for the ITFM maturity assessment

    Content Overview

    1. Identify your stakeholders
    2. Set the context
    3. Determine the methodology
    4. Identify assessment takers

    This step involves the following participants:

    • CIO/IT director
    • CFO/finance director
    • IT finance lead
    • IT audit lead
    • Other IT management

    1. Prepare to take the ITFM maturity assessment

    3 hours

    Input: Understanding your context, objectives, and methodology

    Output: ITFM maturity assessment stakeholders and their objectives, ITFM maturity assessment methodology, ITFM maturity assessment takers

    Materials: 1a. Prepare for Assessment tab in the ITFM Maturity Assessment Tool

    Participants: CIO/IT director, CFO/finance director, IT finance lead, IT audit lead, Other IT management

    1. Identify your stakeholders and document it in the ITFM Maturity Assessment Tool (see next slides). We recommend having representatives from different business units across the organization, most notably IT, IT finance, finance, and IT audit.
    2. Set the context with your stakeholders and document it in the ITFM Maturity Assessment Tool. Discuss the reason behind taking the ITFM maturity assessment among the various stakeholders. Why do each of your stakeholders want to take the assessment? What are their main objectives? What would they like to achieve?
    3. Determine the methodology and document it in the ITFM Maturity Assessment Tool. Discuss how you want to go about taking the assessment with your stakeholders. Do you want to have representatives from each business unit take the assessment individually, then share and discuss their findings? Do you prefer forming a working group with representatives from each business unit and go through the assessment together? Or does any of your stakeholders have a different suggestion? You will have to consider the effort, skillset, and knowledge required.
    4. Identify the assessment takers and document it in the ITFM Maturity Assessment Tool. Determine who will be taking the assessment (specific names of stakeholders). Consider their availability, knowledge, and skills.

    Download the IT Financial Management Maturity Assessment Tool

    TEMPLATE & EXAMPLE

    Document your stakeholders, objectives, and methodology

    Excel Workbook: ITFM Maturity Assessment Tool – Prepare for Assessment worksheet

    Refer to the example and guidelines below on how to document stakeholders, objectives, and methodology (table range: columns B to G and rows 8 to 15).

    Example table from the ITFM Maturity Assessment Tool re: 'Maturity Assessment Stakeholders'.

    Column ID Input Type Guidelines
    B Formula Automatic calculation, no entry required.
    C Text Enter the full name of each stakeholder on a separate row.
    D Text Enter the job title related to each stakeholder.
    E Text Enter the objective(s) related to each stakeholder.
    F Text Enter the agreed upon methodology.
    G Text Enter any notes or comments per stakeholder (optional).

    Review the following in the Excel workbook as per guidelines:

    1. Navigate to the 1a. Prepare for Assessment tab.
    2. Enter the full names and job titles of the ITFM maturity assessment stakeholders.
    3. Document the maturity assessment objective of each of your stakeholders.
    4. Document the agreed-upon methodology.

    Download the IT Financial Management Maturity Assessment Tool

    TEMPLATE & EXAMPLE

    Document your assessment takers

    Excel Workbook: ITFM Maturity Assessment Tool – Prepare for Assessment worksheet

    Refer to the example and guidelines below on how to document assessment takers (table range: columns B to E and rows 18 to 25).

    Example table from the ITFM Maturity Assessment Tool re: 'Maturity Assessment Takers'.

    Column ID Input Type Guidelines
    B Formula Automatic calculation, no entry required.
    C Text Enter the full name of each assessment taker on a separate row.
    D Text Enter the job title related to each stakeholder to identify which party is being represented per assessment taker.
    E Text Enter any notes or comments per stakeholder (optional).

    Review the following in the Excel workbook as per guidelines:

    1. Navigate to the 1a. Prepare for Assessment tab.
    2. Enter the full name of each assessment taker, along with the job title of the stakeholder they are representing.

    Download the IT Financial Management Maturity Assessment Tool

    Step 2

    Take the ITFM maturity assessment

    Content Overview

    1. Complete the survey
    2. Review your assessment results
    3. Determine your priorities

    This step involves the following participants:

    • CIO/IT director
    • CFO/finance director
    • IT finance lead
    • IT audit lead
    • Other IT management

    2. Take the ITFM maturity assessment

    3 hours

    Input: Understanding of your ITFM current state and 12-month target state, ITFM maturity assessment results

    Output: ITFM current- and target-state maturity levels, average scores, and variance, ITFM current- and target-state average scores, variance, and priority by maturity focus area and maturity lever

    Materials: 1b. Glossary, 2a. Assess ITFM Foundation, 2b. Assess Mngt. & Monitoring, 2c. Assess Language, and 3. Assessment Summary tabs in the ITFM Maturity Assessment Tool

    Participants: CIO/IT director, CFO/finance director, IT finance lead, IT audit lead, Other IT management

    1. Complete the survey: select the current and target state of each statement – refer to the glossary as needed for definitions of key terms – in the ITFM Maturity Assessment Tool (see next slides). There are three tabs (one per maturity focus area) with three tables each (nine maturity levers). Review and discuss statements with all assessment takers: consider variations, differing opinions, and reach an agreement on each statement inputs.
    2. Review assessment results: navigate to the Assessment Summary tab in the ITFM maturity assessment tool (see next slides) to view your results. Review and discuss with all assessment takers: consider any shocking output and adjust survey input if necessary.
    3. Determine your priorities: decide on the priority (Low/Medium/High) by maturity focus area and/or maturity lever. Rank your maturity focus area priorities from 1 to 3 and your maturity lever priorities from 1 to 9. Consider the feasibility in terms of timeframe, effort, and skillset required, positive and negative impacts on business and technology, likelihood of failure, and necessary approvals. Document your priorities in the ITFM maturity assessment tool (see next slides).
      Review and discuss priorities with all assessment takers: consider variations, differing opinions, and reach an agreement on each priority.

    Download the IT Financial Management Maturity Assessment Tool

    TEMPLATE & EXAMPLE

    Complete the survey

    Excel workbook: ITFM Maturity Assessment Tool – Survey worksheets

    Refer to the example and guidelines below on how to complete the survey.

    Example table from the ITFM Maturity Assessment Tool re: Survey worksheets.

    Column ID Input Type Guidelines
    B Formula Automatic calculation, no entry required.
    C Formula Automatic calculation, no entry required: ITFM maturity statement to assess.
    D, E Dropdown Select the maturity levels of your current and target states. One of five maturity levels for each statement, from “1. Nonexistent” (lowest maturity) to “5. Advanced” (highest maturity).
    F, G, H Formula Automatic calculation, no entry required: scores associated with your current and target state selection, along with related variance (column G – column F).
    I Text Enter any notes or comments per ITFM maturity statement (optional).

    Review the following in the Excel workbook as per guidelines:

    1. Navigate to the survey tabs: 2a. Assess ITFM Foundation, 2b. Assess Management and Monitoring, and 2c. Assess Language.
    2. Select the appropriate current and target maturity levels.
    3. Add any notes or comments per ITFM maturity statement where necessary or helpful.

    Download the IT Financial Management Maturity Assessment Tool

    TEMPLATE & EXAMPLE

    Review your overall result

    Excel Workbook: ITFM Maturity Assessment Tool – Assessment Summary worksheet

    Refer to the example and guidelines below on how to review your results.

    Example table from the ITFM Maturity Assessment Tool re: Assessment Summary worksheet.

    Column ID Input Type Guidelines
    K Formula Automatic calculation, no entry required.
    L Formula Automatic calculation, no entry required: Current State, Target State, and Variance entries. Please ignore the current state benchmark, it’s a placeholder for future reference.
    M Formula Automatic calculation, no entry required: average overall maturity score for your Current State and Target State entries, along with related Variance.
    N, O Formula Automatic calculation, no entry required: maturity level and related name based on the overall average score (column M), where level 1 corresponds to an average score less than or equal to 1.49, level 2 corresponds to an average score between 1.5 and 2.49 (inclusive), level 3 corresponds to an average score between 2.5 and 3.49 (inclusive), level 4 corresponds to an average score between 3.5 and 4.49 (inclusive), and level 5 corresponds to an average score between 4.5 and 5 (inclusive).
    P, Q Formula Automatic calculation, no entry required: maturity definition and related description based on the maturity level (column N).

    Review the following in the Excel workbook as per guidelines:

    1. Navigate to tab 3. Assessment Summary.
    2. Review your overall current state and target state result along with the corresponding variance.

    Download the IT Financial Management Maturity Assessment Tool

    TEMPLATE & EXAMPLE

    Set your priorities

    Excel Workbook: ITFM Maturity Assessment Tool – Assessment Summary worksheet

    Refer to the example and guidelines below on how to review your results per maturity focus area and maturity lever, then prioritize accordingly.

    Example table from the ITFM Maturity Assessment Tool re: Assessment Summary worksheet.

    Column ID Input Type Guidelines
    B Formula Automatic calculation, no entry required.
    C Formula Automatic calculation, no entry required: ITFM maturity focus area or lever, depending on the table.
    D Placeholder Ignore this column because it’s a placeholder for future reference.
    E, F, G Formula Automatic calculation, no entry required: average score related to the current state and target state, along with the corresponding variance per maturity focus area or lever (depending on the table).
    H Formula Automatic calculation, no entry required: preliminary priority based on the average variance (column G), where Low corresponds to an average variance between 0 and 0.5 (inclusive), Medium corresponds to an average variance between 0.51 and 0.99 (inclusive), and High corresponds to an average variance greater than or equal to 1.
    J Dropdown Select your final priority (Low, Medium, or High) per ITFM maturity focus area or lever, depending on the table.
    K Whole Number Enter the appropriate rank based on your priorities; do not use the same number more than once. A whole number between 1 and 3 to rank ITFM maturity focus areas, and between 1 and 9 to rank ITFM maturity levers, depending on the table.

    Review the following in the Excel workbook as per guidelines:

    1. Navigate to tab 3. Assessment Summary.
    2. Review your current-state and target-state result along with the corresponding variance per maturity focus area and maturity lever.
    3. Select the appropriate priority for each maturity focus area and maturity lever.
    4. Enter a unique rank for each maturity focus area (1 to 3).
    5. Enter a unique rank for each maturity lever (1 to 9).

    Download the IT Financial Management Maturity Assessment Tool

    Step 3

    Communicate your ITFM maturity results

    Content Overview

    1. Review your assessment charts
    2. Customize the assessment report
    3. Communicate your results

    This step involves the following participants:

    • CIO/IT director
    • CFO/finance director
    • IT finance lead
    • IT audit lead
    • Other IT management

    3. Communicate your ITFM maturity results

    3 hours

    Input: ITFM maturity assessment results

    Output: Customized ITFM maturity assessment report

    Materials: 3. Assessment Summary tab in the ITFM Maturity Assessment Tool, ITFM Maturity Assessment Report Template

    Participants: CIO/IT director, CFO/finance director, IT finance lead, IT audit lead, Other IT management

    1. Review assessment charts: navigate to the Assessment Summary tab in the ITFM Maturity Assessment Tool (see next slides) to view your results and related charts.
    2. Edit the report template: complete the template based on your results and priorities to develop your customized ITFM maturity assessment report (see next slide).
    3. Communicate results: communicate and deliberate the assessment results with assessment takers at a first stage, and with your stakeholders at a second stage. The objective is to agree on next steps, including developing an improvement plan.

    Download the IT Financial Management Maturity Assessment Tool

    TEMPLATE & EXAMPLE

    Review assessment charts

    Excel Workbook: ITFM Maturity Assessment Tool – Assessment Summary worksheet

    Refer to the example below on charts depicting different views of the maturity assessment results across the three focus areas and nine levers.

    Samples of different tabs from the ITFM Maturity Assessment Tool: 'Assessment Summary tab: From cell B49 to cell M100' and 'Assessment Summary tab: From cell K13 to cell Q34'.

    From the Excel workbook, after completing your potential initiatives and filling all related entries in the Outline Initiatives tab:

    1. Navigate to tab 3. Assessment Summary.
    2. Review each of the charts.
    3. Navigate back to the survey tabs to examine, drill down, and amend individual entries as you deem necessary.

    Download the IT Financial Management Maturity Assessment Tool

    TEMPLATE & EXAMPLE

    Customize your report

    PowerPoint presentation: ITFM Maturity Assessment Report Template

    Refer to the example below on slides depicting different views of the maturity assessment results across the three maturity focus areas and nine maturity levers.

    Samples of different slides from the ITFM Maturity Assessment Report Template, detailed below.

    Slide 6: Edit levels based on your assessment results. Copy and paste the appropriate maturity level definition and description from slide 4.

    Slide 7: Copy related charts from the assessment summary tab in the Excel workbook and remove the chart title. You can use the “Outer Offset: Bottom” shadow under shape effects on the chart.

    Slide 8: Copy related charts from the assessment summary tab in the Excel workbook and remove the chart title and legend. You can use the “Outer Offset: Center” shadow under shape effects on the chart.

    From the ITFM Maturity Assessment Report Template:

    1. Edit the report based on your results found in the assessment summary tab of the Excel workbook (see previous slide).
    2. Review slides 6 to 8 and bring necessary adjustments.

    Download the IT Financial Management Maturity Assessment Report Template

    Make informed business decisions

    Take a holistic approach to ITFM.

    • A thorough understanding of your technology spending in relation to business needs and drivers is essential to make informed decisions. As a trusted partner, you cannot have effective conversations around budgets and cost optimization without a solid foundation.
    • It is important to realize that ITFM is not a one-time exercise, but a continuous, sustainable process to educate (teach, mentor, and train), increase transparency, and assign responsibility.
    • Move up the ITFM maturity ladder by improving across three maturity focus areas:
      • Build an ITFM Foundation
      • Manage and Monitor IT Spending
      • Bridge the Language Barrier

    What’s Next?

    Communicate your maturity results with stakeholders and develop an actionable ITFM improvement plan.

    And remember, having informed discussions with your business partners and stakeholders, where technology helps propel your organization forward, is priceless!

    IT Financial Management Team

    Photo of Dave Kish, Practice Lead, ITFM Practice, Info-Tech Research Group. Dave Kish
    Practice Lead, ITFM Practice
    Info-Tech Research Group
    Photo of Jennifer Perrier, Principal Research Director, ITFM Practice, Info-Tech Research Group. Jennifer Perrier
    Principal Research Director, ITFM Practice
    Info-Tech Research Group
    Photo of Angie Reynolds, Principal Research Director, ITFM Practice, Info-Tech Research Group. Angie Reynolds
    Principal Research Director, ITFM Practice
    Info-Tech Research Group
    Photo of Monica Braun, Research Director, ITFM Practice, Info-Tech Research Group. Monica Braun
    Research Director, ITFM Practice
    Info-Tech Research Group
    Photo of Rex Ding, Research Specialist, ITFM Practice, Info-Tech Research Group. Rex Ding
    Research Specialist, ITFM Practice
    Info-Tech Research Group
    Photo of Aman Kumari, Research Specialist, ITFM Practice, Info-Tech Research Group. Aman Kumari
    Research Specialist, ITFM Practice
    Info-Tech Research Group

    Research Contributors and Experts

    Photo of Amy Byalick, Vice President, IT Finance, Info-Tech Research Group. Amy Byalick
    Vice President, IT Finance
    Info-Tech Research Group
    Amy Byalick is an IT Finance practitioner with 15 years of experience supporting CIOs and IT leaders elevating the IT financial storytelling and unlocking insights. Amy is currently working at Johnson Controls as the VP, IT Finance, previously working at PepsiCo, AmerisourceBergen, and Jacobs.
    Photo of Carol Carr, Technical Counselor, Executive Services, Info-Tech Research Group. Carol Carr
    Technical Counselor, Executive Services
    Info-Tech Research Group
    Photo of Scott Fairholm, Executive Counselor, Executive Services, Info-Tech Research Group. Scott Fairholm
    Executive Counselor, Executive Services
    Info-Tech Research Group
    Photo of Gokul Rajan, Executive Counselor, Executive Services, Info-Tech Research Group. Gokul Rajan
    Executive Counselor, Executive Services
    Info-Tech Research Group
    Photo of Allison Kinnaird, Practice Lead, Infrastructure & Operations, Info-Tech Research Group. Allison Kinnaird
    Practice Lead, Infrastructure & Operations
    Info-Tech Research Group
    Photo of Isabelle Hertanto, Practice Lead, Security & Privacy, Info-Tech Research Group. Isabelle Hertanto
    Practice Lead, Security & Privacy
    Info-Tech Research Group

    Related Info-Tech Research

    Sample of the IT spending transparency research. Achieve IT Spending Transparency

    Mature your ITFM practice by activating the means to make informed business decisions.

    Sample of the IT cost optimization roadmap research. Build Your IT Cost Optimization Roadmap

    Develop an IT cost optimization strategy based on your specific circumstances and timeline.

    Bibliography

    Eby, Kate. “The Complete Guide to Organizational Maturity: Models, Levels, and Assessments.” Smartsheet, 8 June 2022. Web.

    “Financial Management Maturity Model.” National Audit Office, n.d. Accessed 28 Apr. 2023.

    “ITFM/TBM Program Maturity Guide.” Nicus Software, n.d. Accessed 28 Apr. 2023.

    Jouravlev, Roman. "Service Financial Management: ITIL 4 Practice Guide." Axelos, 2020.

    McCarthy, Seamus. “Financial Management Maturity Model: A Good Practice Guide.” Office of the Comptroller & Auditor General, 26 June 2018. Web.

    “Principles for Effective Risk Data Aggregation and Risk Reporting.“ Bank for International Settlements, Jan. 2013. Web.

    “Role & Influence of the Technology Decision-Maker 2022.” Foundry, 2022. Web.

    Stackpole, Beth. “State of the CIO, 2022: Focus turns to IT fundamentals.” CIO, 21 March 2022. Web.

    “Tech Spend Pulse.” Flexera, 2022. Web.

    Appendix A

    Definition and Description
    Per Maturity Level

    ITFM maturity levels and definitions

    Maturity Level

    Definition

    Description

    Nascent
    Level 1
    Inability to consistently deliver financial planning services ITFM practices are almost inexistent. Only the most basic financial tasks and activities are being performed on an ad hoc basis to fulfill the Finance department’s requests.
    Cost Operator
    Level 2
    Rudimentary financial planning capabilities. ITFM activities revolve around minimizing the IT budget as much as possible. ITFM practices are not well defined, and IT’s financial view is limited to day-to-day technical operations.
    IT is only involved in low complexity decision making, where financial conversations center on general ledger items and IT spending.
    Trusted Coordinator
    Level 3
    Enablement of business through cost-effective supply of technology. ITFM activities revolve around becoming a proficient and cost-effective technology supplier to business partners.
    ITFM practices are in place, with moderate coordination and adherence to execution. Various IT business units coordinate to produce a consolidated financial view focused on business services.
    IT is involved in moderate complexity decision making, as a technology subject matter expert, where financial conversations center on IT spending in relation to technology services or solutions provided to business partners.
    Value Optimizer
    Level 4
    Effective impact on business performance. ITFM activities revolve around optimizing existing technology investments to improve both IT and business performance.
    ITFM practices are well managed, established, documented, repeatable, and integrated as necessary across the organization. IT’s financial view tie technology investments to lines of business, business products, and business capabilities.
    Business partners are well informed on the technology mix and drive related discussion. IT is trusted to contribute to complex decision making around existing investments to cost-effectively plan initiatives, as well as enhance business performance.
    Strategic Partner
    Level 5
    Influence on the organization’s strategic direction. ITFM activities revolve around predicting the outcome of new or potential technology investments to continuously optimize business performance.
    ITFM practices are fully optimized, reviewed, and improved in a continuous and sustainable manner, and related execution is tracked by gathering qualitative and quantitative feedback. IT’s financial view is holistic and fully integrated with the business, with an outlook on innovation, growth, and strategic transformation.
    Business and IT leaders know the financial ramifications of every business and technology investment decision. IT is trusted to contribute to strategic decision making around potential and future investments to grow and transform the business.

    Appendix B

    Maturity Level Definitions and Descriptions
    Per Lever

    Establish your ITFM team

    Maturity focus area: Build an ITFM foundation.

    Maturity Level

    Definition

    Description

    Nascent
    Level 1
    Inability to provide any type of financial insight.ITFM tasks, activities, and functions are not being met in any way, shape, or form.
    Cost Operator
    Level 2
    Ability to provide basic financial insights.There is no dedicated ITFM team.


    Basic ITFM tasks, activities, and functions are being performed on an ad hoc basis, such as high-level budget reporting.

    Trusted Coordinator
    Level 3
    Ability to provide basic business insights.A dedicated team is fulfilling essential ITFM tasks, activities, and functions.


    ITFM team can combine and analyze financial and technology data to produce necessary reports.

    Value Optimizer
    Level 4
    Ability to provide valuable business driven insights.A dedicated ITFM team with well-defined roles and responsibilities can provide effective advice to IT leaders, in a timely fashion, and positively influence IT decisions.
    Strategic Partner
    Level 5
    Ability to influence both technology and business decisions.A dedicated and highly specialized ITFM team is trusted and valued by both IT and Business leaders.


    Insights provided by the ITFM team can influence and shape the organization’s strategy.

    Set up your governance structure

    Maturity focus area: Build an ITFM foundation

    Maturity Level

    Definition

    Description

    Nascent
    Level 1
    Inability to ensure any adherence to rules and regulations.ITFM frameworks, guidelines, policies, and procedures are not developed nor documented.
    Cost Operator
    Level 2
    Ability to ensure basic adherence to rules and regulations.Basic ITFM frameworks, guidelines, policies, and procedures are in place, developed on an ad hoc basis, with no apparent coherence or complete documentation.
    Trusted Coordinator
    Level 3
    Ability to ensure compliance to rules and regulations, as well as accountability across ITFM processes.Essential ITFM frameworks, guidelines, policies, and procedures are in place, coherent, and documented, aiming to (a) comply with rules and regulations, and (b) provide clear accountability.
    Value Optimizer
    Level 4
    Ability to ensure compliance to rules and regulations, as well as structure, transparency, and business alignment across ITFM processes.ITFM frameworks, guidelines, policies, and procedures are well defined, coherent, documented, and regularly reviewed, aiming to (a) comply with rules and regulations, (b) provide clear accountability, and (c) maintain business alignment.
    Strategic Partner
    Level 5
    Ability to:
    • Ensure compliance to rules and regulations, as well as ITFM processes are transparent, structured, focused on business objectives, and support decision making.
    • Reinforce and shape the organization culture.
    ITFM frameworks, guidelines, policies, and procedures are complete, well defined, coherent, documented, continuously reviewed, and improved, aiming to (a) comply with rules and regulations, (b) provide clear accountability, (c) maintain business alignment, and (d) facilitate the decision-making process.


    Enforcement of the ITFM governance structure can influence the organization culture.

    Adopt ITFM processes and tools

    Maturity focus area: Build an ITFM foundation.

    Maturity Level

    Definition

    Description

    Nascent
    Level 1
    Inability to deliver IT financial planning and performance output.ITFM processes and tools are not developed nor documented.
    Cost Operator
    Level 2
    Ability to deliver basic IT financial planning output.Basic ITFM processes and tools are in place, developed on an ad hoc basis, with no apparent coherence or complete documentation.
    Trusted Coordinator
    Level 3
    Ability to deliver accurate IT financial output and basic IT performance output in a consistent cadence.Essential ITFM processes and tools are in place, coherent, and documented, aiming to (a) maintain integrity across activities, tasks, methodologies, data, and reports; (b) deliver IT financial planning and performance output needed by stakeholders; and (c) provide clear accountability. ITFM tools and processes are adopted by the ITFM team and some IT business units but are not fully integrated.
    Value Optimizer
    Level 4
    Ability to deliver accurate IT financial planning and performance output at the needed level of detail to stakeholders in a consistent cadence.ITFM processes and tools are complete, well defined, coherent, documented, continuously reviewed, and improved, aiming to (a) maintain integrity across activities, tasks, methodologies, data, and reports; (b) deliver IT financial planning and performance output needed by stakeholders; (c) provide clear accountability; and (d) facilitate decision-making. ITFM tools and processes are adopted by IT and business partners but are not fully integrated.
    Strategic Partner
    Level 5
    Ability to:
    • Deliver accurate IT financial planning and performance output at the needed level of detail to stakeholders.
    • Leverage IT financial planning and performance output in real time and when needed by stakeholders.
    ITFM processes and tools are complete, well defined, coherent, documented, continuously reviewed, and improved, aiming to (a) maintain integrity across activities, tasks, methodologies, data, and reports; (b) deliver IT financial planning and performance output needed by stakeholders; (c) provide clear accountability; and (d) facilitate decision making.


    ITFM processes and tools are automated to the full extent needed by the organization, utilized to their full potential, and integrated into a single enterprise platform, providing a holistic view of IT spending and IT performance.

    Standardize your taxonomy and data model

    Maturity focus area: Manage and monitor IT spending.

    Maturity Level

    Definition

    Description

    Nascent
    Level 1
    Inability to provide transparency across technology spending.ITFM taxonomy and data model are not developed nor documented.
    Cost Operator
    Level 2
    Ability to provide transparency and support IT financial planning data, analysis, and reporting needs of finance stakeholders.ITFM taxonomy and data model are in place, developed on an ad hoc basis, with no apparent coherence or complete documentation, to comply with, and meet the needs of finance stakeholders.
    Trusted Coordinator
    Level 3
    Ability to provide transparency and support IT financial planning and performance data, analysis, and reporting needs of IT and finance stakeholders.ITFM taxonomy and data model are in place, coherent, and documented to meet the needs of IT and finance stakeholders.
    Value Optimizer
    Level 4
    Ability to provide transparency and support IT financial planning and performance data, analysis, and reporting needs of IT, finance, business, and executive stakeholders.ITFM taxonomy and data model are complete, well defined, coherent, documented, continuously reviewed, and improved, aiming to provide (a) a holistic view of IT spending and IT performance, (b) visibility and transparency, (c) flexibility, and (d) valuable insights to facilitate data driven decision making.


    ITFM taxonomy and data model are standardized to meet the needs of IT, finance, business, and executive stakeholders, but not flexible enough to be adjusted in a timely fashion as needed.

    Strategic Partner
    Level 5
    Ability to:
    • Provide transparency and support IT financial planning and performance data, analysis, and reporting needs of IT, finance, business, and executive stakeholders.
    • Change to meet evolving needs.
    ITFM taxonomy and data model are complete, well defined, coherent, documented, continuously reviewed, and improved, aiming to provide (a) a holistic view of IT spending and IT performance, (b) visibility and transparency, (c) flexibility, and (d) valuable insights to facilitate data driven decision making.


    ITFM taxonomy and data model are standardized and meet the changing needs of IT, finance, business, and executive stakeholders.

    Identify, gather, and prepare your data

    Maturity focus area: Manage and monitor IT spending.

    Maturity Level

    Definition

    Description

    Nascent
    Level 1
    Inability to provide accurate and complete across technology spending.ITFM data needs and requirements are not understood.
    Cost Operator
    Level 2
    Ability to provide accurate, but incomplete IT financial planning data to meet the needs of finance stakeholders.Technology spending data is extracted, transformed, and loaded on an ad hoc basis to meet the needs of finance stakeholders.
    Trusted Coordinator
    Level 3
    Ability to provide accurate and complete IT financial planning data to meet the needs of IT and finance stakeholders, but IT performance data remain incomplete.IT financial planning data is extracted, transformed, and loaded in a regular cadence to meet the needs of IT and finance stakeholders.


    IT financial planning data is (a) complete and accurate, as defined in related control documents (guideline, policies, procedures, etc.), (b) regularly validated for inconsistencies, and (c) sourced from the organization’s system of record.

    Value Optimizer
    Level 4
    Ability to provide accurate and complete IT financial planning and performance data to meet the needs of IT, finance, business, and executive stakeholders.ITFM data needs and requirements are understood.


    ITFM data is extracted, transformed, and loaded in a regular cadence to meet the needs of IT, finance, business, and executive stakeholders.


    IT financial planning and performance data are (a) complete and accurate, as defined in related control documents (guideline, policies, procedures, etc.), (b) regularly validated for inconsistencies, and (c) sourced from the organization’s system of record.

    Strategic Partner
    Level 5
    Ability to provide accurate and complete IT financial planning and performance data real time and when needed by IT, finance, business, and executive stakeholders.ITFM data needs and requirements are understood.


    IT financial planning and performance data are (a) complete and accurate, as defined in related control documents (guideline, policies, procedures, etc.), (b) regularly validated for inconsistencies, (c) available and refreshed as needed, and (d) sourced from the organization’s system of record.

    Analyze your findings and develop your reports

    Maturity focus area: Manage and monitor IT spending.

    Maturity Level

    Definition

    Description

    Nascent
    Level 1
    Inability to provide any type of financial insight.ITFM analysis and reports are not developed nor documented.
    Cost Operator
    Level 2
    Ability to provide basic financial insights.IT financial planning analysis is conducted on an ad hoc basis to meet the needs of finance stakeholders.
    Trusted Coordinator
    Level 3
    Ability to provide basic financial planning and performance insights to meet the needs of IT and finance stakeholders.IT financial planning and performance analysis are methodical and rigorous, as defined in related control documents (guideline, policies, procedures, etc.).


    IT financial planning and performance reports are accurate, precise, and methodical, as defined in related control documents (guideline, policies, procedures, etc.).

    Value Optimizer
    Level 4
    Ability to provide practical insights and useful recommendations as needed by IT, finance, business, and executive stakeholders to facilitate business decision making around technology investments.ITFM analysis and reports support business decision making around technology investments.


    IT financial planning and performance analysis are methodical and rigorous, as defined in related control documents (guideline, policies, procedures, etc.).


    IT financial planning and performance reports are (a) accurate, precise, and methodical, as defined in related control documents (guideline, policies, procedures, etc.), (b) fit for purpose, and (c) regularly validated for inconsistencies.

    Strategic Partner
    Level 5
    Ability to provide practical insights and useful recommendations as needed by IT, finance, business, and executive stakeholders to facilitate strategic decision making.ITFM analysis and reports support strategic decision making.


    IT financial planning and performance analysis are methodical and rigorous, as defined in related control documents (guideline, policies, procedures, etc.), and consider multiple point of views (hypotheses, interpretations, opinions, etc.).


    IT financial planning and performance reports are (a) accurate, precise, and methodical, as defined in related control documents (guideline, policies, procedures, etc.), (b) fit for purpose, (c) comprehensive, and (d) regularly validated for inconsistencies.

    Communicate your IT spending

    Maturity focus area: Bridge the language barrier.

    Maturity Level

    Definition

    Description

    Nascent
    Level 1
    Inability of organization stakeholders to communicate and understand each other.The organization stakeholders including IT, finance, business, and executives do not understand one another, and cannot speak the same language.
    Cost Operator
    Level 2
    Ability to understand business and finance requirements.IT understands and meets business and financial planning requirements but does not communicate in a similar language.


    IT cannot influence finance or business decision making.

    Trusted Coordinator
    Level 3
    Ability to understand the needs of different stakeholders including IT, finance, business, and executives and take part in decision making around technology spending.The organization stakeholders including IT, finance, business, and executives understand each other’s needs, but do not communicate in a common language.


    IT leaders provide insights as technology subject matter experts, where conversations center on IT spending in relation to technology services or solutions provided to business partners.


    IT can influence technology decisions around its own budget.

    Value Optimizer
    Level 4
    Ability to communicate in a common vocabulary across the organization and take part in business decision making around technology investments.The organization stakeholders including IT, finance, business, and executives communicate in a common vocabulary and understand one another.


    IT and business leaders, along with their respective teams, collaborate frequently across various initiatives.


    IT leaders provide valuable insight to support and influence business decision making around existing technology investments.

    Strategic Partner
    Level 5
    Ability to communicate in a common vocabulary across the organization and take part in strategic decision making.The organization stakeholders including IT, finance, business, and executives communicate in a common vocabulary and understand one another.


    IT and business leaders, along with their respective teams, collaborate frequently across various initiatives.


    IT leaders provide valuable insight to facilitate decision making around potential and future investments to grow and transform the business, thus influencing the organization’s overall strategic direction.

    Educate the masses

    Maturity focus area: Bridge the language barrier.

    Maturity Level

    Definition

    Description

    Nascent
    Level 1
    Inability of organization stakeholders to acquire knowledge.Educational resources are inexistent.
    Cost Operator
    Level 2
    Ability to acquire financial knowledge and understand financial concepts.IT leaders have access to educational resources to gain the financial knowledge necessary to perform their duties.
    Trusted Coordinator
    Level 3
    Ability to acquire financial and business knowledge and understand related concepts.IT leaders and their respective teams have access to educational resources to gain the financial and business knowledge necessary to perform their duties.


    ITFM team has access to the necessary educational resources to keep up with changing financial regulations and technology developments.

    Value Optimizer
    Level 4
    Ability to acquire knowledge, across technology, business, and finance as needed by different organization stakeholders, and the leadership understand concepts across these various domains.Stakeholders including IT, finance, business, and executives have access to various educational resources to gain knowledge in different domains as needed.


    IT leaders have a good understanding of business and financial concepts.


    Business leaders have a good understanding of technology concepts.

    Strategic Partner
    Level 5
    Ability to acquire knowledge, and understand concepts across technology, business, and finance as needed by different organization stakeholders.The organization promotes continuous learning through well designed programs including training, mentorship, and academic courses. Thus, stakeholders including IT, finance, business, and executives have access to various educational resources to gain knowledge in different domains as needed.


    IT leaders and their respective teams have a good understanding of business and financial concepts.


    Business leaders and their respective teams have a good understanding of technology concepts.

    Influence your organization’s culture

    Maturity focus area: Bridge the language barrier.

    Maturity Level

    Definition

    Description

    Nascent
    Level 1
    Inability to provide and foster an environment of collaboration and continuous improvement.Stakeholders including IT, finance, business, and executives operate in silos, and collaboration between different teams is inexistent.
    Cost Operator
    Level 2
    Ability to provide an environment of cooperation to meet the needs of IT, finance, and business leaders.IT, finance, and business leaders cooperate to meet financial planning requirements as necessary to perform their duties.
    Trusted Coordinator
    Level 3
    Ability to provide and foster an environment of collaboration across the organization.IT, finance, and business collaborate on various initiatives.

    ITFM employees are trusted and supported by their stakeholders (IT, finance, and business).

    Value Optimizer
    Level 4
    Ability to provide and foster an environment of collaboration and continuous improvement, where employees across the organization feel trusted, supported, empowered, and valued.Stakeholders including IT, finance, business, and executives support and promote continuous improvement, transparency practices, and collaboration across the organization.


    Employees are trusted, supported, empowered, and valued.

    Strategic Partner
    Level 5
    Ability to provide and foster an environment of collaboration and continuous improvement, where leaders are willing to change, and employees across the organization feel trusted, supported, empowered, and valued.Stakeholders including IT, finance, business, and executives support and promote continuous improvement, transparency practices, and collaboration across the organization.


    The organization’s leadership is adaptable and open to change.


    Employees are trusted, supported, empowered, and valued.

    Create a Customized Big Data Architecture and Implementation Plan

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    • Parent Category Name: Data Management
    • Parent Category Link: /data-management
    • Big data architecture is different from traditional data for several key reasons, including:
      • Big data architecture starts with the data itself, taking a bottom-up approach. Decisions about data influence decisions about components that use data.
      • Big data introduces new data sources such as social media content and streaming data.
      • The enterprise data warehouse (EDW) becomes a source for big data.
      • Master data management (MDM) is used as an index to content in big data about the people, places, and things the organization cares about.
      • The variety of big data and unstructured data requires a new type of persistence.
    • Many data architects have no experience with big data and feel overwhelmed by the number of options available to them (including vendor options, storage options, etc.). They often have little to no comfort with new big data management technologies.
    • If organizations do not architect for big data, there are a couple of main risks:
      • The existing data architecture is unable to handle big data, which will eventually result in a failure that could compromise the entire data environment.
      • Solutions will be selected in an ad hoc manner, which can cause incompatibility issues down the road.

    Our Advice

    Critical Insight

    • Before beginning to make technology decisions regarding the big data architecture, make sure a strategy is in place to document architecture principles and guidelines, the organization’s big data business pattern, and high-level functional and quality of service requirements.
    • The big data business pattern can be used to determine what data sources should be used in your architecture, which will then dictate the data integration capabilities required. By documenting current technologies, and determining what technologies are required, you can uncover gaps to be addressed in an implementation plan.
    • Once you have identified and filled technology gaps, perform an architectural walkthrough to pull decisions and gaps together and provide a fuller picture. After the architectural walkthrough, fill in any uncovered gaps. A proof-of-technology project can be started as soon as you have evaluation copies (or OSS) products and at least one person who understands the technology.

    Impact and Result

    • Save time and energy trying to fix incompatibilities between technology and data.
    • Allow the Data Architect to respond to big data requests from the business more quickly.
    • Provide the organization with valuable insights through the analytics and visualization technologies that are integrated with the other building blocks.

    Create a Customized Big Data Architecture and Implementation Plan Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Recognize the importance of big data architecture

    Big data is centered on the volume, variety, velocity, veracity, and value of data. Achieve a data architecture that can support big data.

    • Storyboard: Create a Customized Big Data Architecture and Implementation Plan

    2. Define architectural principles and guidelines while taking into consideration maturity

    Understand the importance of a big data architecture strategy. Assess big data maturity to assist with creation of your architectural principles.

    • Big Data Maturity Assessment Tool
    • Big Data Architecture Principles & Guidelines Template

    3. Build the big data architecture

    Come to accurate big data architecture decisions.

    • Big Data Architecture Decision Making Tool

    4. Determine common services needs

    What are common services?

    5. Plan a big data architecture implementation

    Gain business satisfaction with big data requests. Determine what steps need to be taken to achieve your big data architecture.

    • Big Data Architecture Initiative Definition Tool
    • Big Data Architecture Initiative Planning Tool

    Infographic

    Workshop: Create a Customized Big Data Architecture and Implementation Plan

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Recognize the Importance of Big Data Architecture

    The Purpose

    Set expectations for the workshop.

    Recognize the importance of doing big data architecture when dealing with big data.

    Key Benefits Achieved

    Big data defined.

    Understanding of why big data architecture is necessary.

    Activities

    1.1 Define the corporate strategy.

    1.2 Define big data and what it means to the organization.

    1.3 Understand why doing big data architecture is necessary.

    1.4 Examine Info-Tech’s Big Data Reference Architecture.

    Outputs

    Defined Corporate Strategy

    Defined Big Data

    Reference Architecture

    2 Design a Big Data Architecture Strategy

    The Purpose

    Identification of architectural principles and guidelines to assist with decisions.

    Identification of big data business pattern to choose required data sources.

    Definition of high-level functional and quality of service requirements to adhere architecture to.

    Key Benefits Achieved

    Key Architectural Principles and Guidelines defined.

    Big data business pattern determined.

    High-level requirements documented.

    Activities

    2.1 Discuss how maturity will influence architectural principles.

    2.2 Determine which solution type is best suited to the organization.

    2.3 Define the business pattern driving big data.

    2.4 Define high-level requirements.

    Outputs

    Architectural Principles & Guidelines

    Big Data Business Pattern

    High-Level Functional and Quality of Service Requirements Exercise

    3 Build a Big Data Architecture

    The Purpose

    Establishment of existing and required data sources to uncover any gaps.

    Identification of necessary data integration requirements to uncover gaps.

    Determination of the best suited data persistence model to the organization’s needs.

    Key Benefits Achieved

    Defined gaps for Data Sources

    Defined gaps for Data Integration capabilities

    Optimal Data Persistence technology determined

    Activities

    3.1 Establish required data sources.

    3.2 Determine data integration requirements.

    3.3 Learn which data persistence model is best suited.

    3.4 Discuss analytics requirements.

    Outputs

    Data Sources Exercise

    Data Integration Exercise

    Data Persistence Decision Making Tool

    4 Plan a Big Data Architecture Implementation

    The Purpose

    Identification of common service needs and how they differ for big data.

    Performance of an architectural walkthrough to test decisions made.

    Group gaps to form initiatives to develop an Initiative Roadmap.

    Key Benefits Achieved

    Common service needs identified.

    Architectural walkthrough completed.

    Initiative Roadmap completed.

    Activities

    4.1 Identify common service needs.

    4.2 Conduct an architectural walkthrough.

    4.3 Group gaps together into initiatives.

    4.4 Document initiatives on an initiative roadmap.

    Outputs

    Architectural Walkthrough

    Initiative Roadmap

    Rationalize Your Collaboration Tools

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    • member rating average dollars saved: 10 Average Days Saved
    • member rating average days saved: After each Info-Tech experience, we ask our members to quantify the real-time savings, monetary impact, and project improvements our research helped them achieve.
    • Parent Category Name: End-User Computing Applications
    • Parent Category Link: /end-user-computing-applications
    • Organizations collaboration toolsets are increasingly disordered and overburdened. Not only do organizations waste money by purchasing tools that overlap with their current toolset, but also employees’ productivity is destroyed by having to spend time switching between multiple tools.
    • Shadow IT is easier than ever. Without suitable onboarding and agreed-upon practices, employees will seek out their own solutions for collaboration. No transparency of what tools are being used means that information shared through shadow IT cannot be coordinated, monitored, or regulated effectively.

    Our Advice

    Critical Insight

    • Best-of-breed approaches create more confusion than productivity. Collaboration toolsets should be as streamlined as possible.
    • Employee-led initiatives to implement new toolsets are more successful. Focus on what is a suitable fit for employees’ needs.
    • Strategizing toolsets enhances security. File transfers and communication through unmonitored, unapproved tools increases phishing and hacking risks.

    Impact and Result

    • Categorize your current collaboration toolset, identifying genuine overlaps and gaps in your collaboration capabilities.
    • Work through our best-practice recommendations to decide which redundant overlapping tools should be phased out.
    • Build business requirements to fill toolset gaps and create an adoption plan for onboarding new tools.
    • Create a collaboration strategy that documents collaboration capabilities, rationalizes them, and states which capability to use when.

    Rationalize Your Collaboration Tools Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out how to create a collaboration strategy that will improve employee efficiency and save the organization time and money.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Evaluate current toolset

    Identify and categorize current collaboration toolset usage to recognize unnecessary overlaps and legitimate gaps.

    • Rationalize Your Collaboration Tools – Phase 1: Evaluate Current Toolset
    • Identifying and Categorizing Shadow Collaboration Tools Survey
    • Overlaps and Gaps in Current Collaboration Toolset Template

    2. Strategize toolset overlaps

    Evaluate overlaps to determine which redundant tools should be phased out and explore best practices for how to do so.

    • Rationalize Your Collaboration Tools – Phase 2: Strategize Toolset Overlaps
    • Phase-Out Plan Gantt Chart Template
    • Phase-Out Plan Marketing Materials

    3. Fill toolset gaps

    Fill your collaboration toolset gaps with best-fit tools, build business requirements for those tools, and create an adoption plan for onboarding.

    • Rationalize Your Collaboration Tools – Phase 3: Fill Toolset Gaps
    • Adoption Plan Gantt Chart Template
    • Adoption Plan Marketing Materials
    • Collaboration Tools Business Requirements Document Template
    • Collaboration Platform Evaluation Tool
    [infographic]

    Workshop: Rationalize Your Collaboration Tools

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Categorize the Toolset

    The Purpose

    Create a collaboration vision.

    Acknowledge the current state of the collaboration toolset.

    Key Benefits Achieved

    A clear framework to structure the collaboration strategy

    Activities

    1.1 Set the vision for the Collaboration Strategy.

    1.2 Identify your collaboration tools with use cases.

    1.3 Learn what collaboration tools are used and why, including shadow IT.

    1.4 Begin categorizing the toolset.

    Outputs

    Beginnings of the Collaboration Strategy

    At least five archetypical use cases, detailing the collaboration capabilities required for these cases

    Use cases updated with shadow IT currently used within the organization

    Overlaps and Gaps in Current Capabilities Toolset Template

    2 Strategize Overlaps

    The Purpose

    Identify redundant overlapping tools and develop a phase-out plan.

    Key Benefits Achieved

    Communication and phase-out plans for redundant tools, streamlining the collaboration toolset.

    Activities

    2.1 Identify legitimate overlaps and gaps.

    2.2 Explore business and user strategies for identifying redundant tools.

    2.3 Create a Gantt chart and communication plan and outline post-phase-out strategies.

    Outputs

    Overlaps and Gaps in Current Capabilities Toolset Template

    A shortlist of redundant overlapping tools to be phased out

    Phase-out plan

    3 Build Business Requirements

    The Purpose

    Gather business requirements for finding best-fit tools to fill toolset gaps.

    Key Benefits Achieved

    A business requirements document

    Activities

    3.1 Use SoftwareReviews and the Collaboration Platform Evaluation Tool to shortlist best-fit collaboration tool.

    3.2 Build SMART objectives and goals cascade.

    3.3 Walk through the Collaboration Tools Business Requirements Document Template.

    Outputs

    A shortlist of collaboration tools

    A list of SMART goals and a goals cascade

    Completed Business Requirements Document

    4 Create an Adoption Plan

    The Purpose

    Create an adoption plan for successfully onboarding new collaboration tools.

    Key Benefits Achieved

    An adoption plan

    Activities

    4.1 Fill out the Adoption Plan Gantt Chart Template.

    4.2 Create the communication plan.

    4.3 Explore best practices to socialize the new tools.

    Outputs

    Completed Gantt chart

    Adoption plan marketing materials

    Long-term strategy for engaging employees with onboarded tools

    IT Operations Consulting

    Operations... make sure that the services and products you offer your clients are delivered in the most efficient way possible. IT Operations makes sure that the applications and infrastructure that your delivery depends on is solid.

    Gert Taeymans has over 20 years experience in directing the implementation and management of mission-critical services for businesses in high-volume international markets. Strong track record in risk management, crisis management including disaster recovery, service delivery and change & config management.

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    Capture and Market the ROI of Your VMO

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    • Parent Category Name: Vendor Management
    • Parent Category Link: /vendor-management
    • All IT organizations are dependent on their vendors for technology products, services, and solutions to support critical business functions.
    • Measuring the impact of and establishing goals for the vendor management office (VMO) to maximize its effectiveness requires an objective and quantitative approach whenever possible.
    • Sharing the VMO’s impact internally is a balancing act between demonstrating value and self-promotion.

    Our Advice

    Critical Insight

    • The return on investment (ROI) calculation for your VMO must be customized. The ROI components selected must match your VMO ROI maturity, resources, and roadmap. There is no one-size-fits-all approach to calculating VMO ROI.
    • ROI contributions come from many areas and sources. To maximize the VMO’s ROI, look outside the traditional framework of savings and cost avoidance to vendor-facing interactions and the impact the VMO has on internal departments.

    Impact and Result

    • Quantifying the contributions of the VMO takes the guess work out of whether the VMO is performing adequately.
    • Taking a comprehensive approach to measuring the value created by the VMO and the ROI associated with it will help the organization appreciate the importance of the VMO.
    • Establishing goals for the VMO with the help of the executives and key stakeholders ensures that the VMO is supporting the needs of the entire organization.

    Capture and Market the ROI of Your VMO Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should calculate and market internally your VMO’s ROI, review Info-Tech’s methodology, and understand the ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Get organized

    Begin the process by identifying your VMO’s ROI maturity level and which calculation components are most appropriate for your situation.

    • Capture and Market the ROI of the VMO – Phase 1: Get Organized
    • VMO ROI Maturity Assessment Tool
    • VMO ROI Calculator and Tracker
    • VMO ROI Data Source Inventory and Evaluation Tool
    • VMO ROI Summary Template

    2. Establish baseline

    Set measurement baselines and goals for the next measurement cycle.

    • Capture and Market the ROI of the VMO – Phase 2: Establish Baseline
    • VMO ROI Baseline and Goals Tool

    3. Measure and monitor results

    Measure the VMO's ROI and value created by the VMO’s efforts and the overall internal satisfaction with the VMO.

    • Capture and Market the ROI of the VMO – Phase 3: Measure and Monitor Results
    • RFP Cost Estimator
    • Improvements in Working Capital Estimator
    • Risk Estimator
    • General Process Cost Estimator and Delta Estimator
    • VMO Internal Client Satisfaction Survey
    • Vendor Security Questionnaire
    • Value Creation Worksheet
    • Deal Summary Report Template

    4. Report results

    Report the results to key stakeholders and executives in a way that demonstrates the value added by the VMO to the entire organization.

    • Capture and Market the ROI of the VMO – Phase 4: Report Results
    • Internal Business Review Agenda Template
    • IT Spend Analytics
    • VMO ROI Reporting Worksheet
    • VMO ROI Stakeholder Report Template
    [infographic]

    Workshop: Capture and Market the ROI of Your VMO

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Get Organized

    The Purpose

    Determine how you will measure the VMO’s ROI.

    Key Benefits Achieved

    Focus your measurement on the appropriate activities.

    Activities

    1.1 Determine your VMO’s maturity level and identify applicable ROI measurement categories.

    1.2 Review and select the appropriate ROI formula components for each applicable measurement category.

    1.3 Compile a list of potential data sources, evaluate the viability of each data source selected, and assign data collection and analysis responsibilities.

    1.4 Communicate progress and proposed ROI formula components to executives and key stakeholders for feedback and/or approval/alignment.

    Outputs

    VMO ROI maturity level and first step of customizing the ROI formula components.

    Second and final step of customizing the ROI formula components…what will actually be measured.

    Viable data sources and assignments for team members.

    A progress report for key stakeholders and executives.

    2 Establish Baseline

    The Purpose

    Set baselines to measure created value against.

    Key Benefits Achieved

    ROI contributions cannot be objectively measured without baselines.

    Activities

    2.1 Gather baseline data.

    2.2 Calculate/set baselines.

    2.3 Set SMART goals.

    2.4 Communicate progress and proposed ROI formula components to executives and key stakeholders for feedback and/or approval/alignment.

    Outputs

    Data to use for calculating baselines.

    Baselines for measuring ROI contributions.

    Value creation goals for the next measurement cycle.

    An updated progress report for key stakeholders and executives.

    3 Measure and Monitor Results

    The Purpose

    Calculate the VMO’s ROI.

    Key Benefits Achieved

    An understanding of whether the VMO is paying for itself.

    Activities

    3.1 Assemble the data and calculate the VMO’s ROI.

    3.2 Organize the data for the reporting step.

    Outputs

    The VMO’s ROI expressed in terms of how many times it pays for itself (e.g. 1X, 3X, 5X).

    Determine which supporting data will be reported.

    4 Report Results

    The Purpose

    Report results to stakeholders.

    Key Benefits Achieved

    Stakeholders understand the value of the VMO.

    Activities

    4.1 Create a reporting template.

    4.2 Determine reporting frequency.

    4.3 Decide how the reports will be distributed or presented.

    4.4 Send out a draft report and update based on feedback.

    Outputs

    A template for reporting ROI and supporting data.

    A decision about quarterly or annual reports.

    A decision regarding email, video, and in-person presentation of the ROI reports.

    Final ROI reports.

    Build an Information Security Strategy

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    • Parent Category Name: Security Strategy & Budgeting
    • Parent Category Link: /security-strategy-and-budgeting
    • Many security leaders struggle to decide how to best to prioritize their scarce information security resources
    • The need to move from a reactive approach to security towards a strategic planning approach is clear. The path to getting there is less so.

    Our Advice

    Critical Insight

    The most successful information security strategies are:

    • Holistic – They consider the full spectrum of information security, including people, processes, and technology.
    • Risk aware – They understand that security decisions should be made based on the security risks facing their organization, not just on “best practice.”
    • Business aligned – They demonstrate an understanding of the goals and strategies of the organization and how the security program can support the business.

    Impact and Result

    • Info-Tech has developed a highly effective approach to building an information security strategy, an approach that has been successfully tested and refined for more than seven years with hundreds of different organizations:
    • This approach includes tools for:
      • Ensuring alignment with business objectives.
      • Assessing organizational risk and stakeholder expectations.
      • Enabling a comprehensive current state assessment.
      • Prioritizing initiatives and building out a security roadmap.

    Build an Information Security Strategy Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Information Security (IS) Strategy Research – A step-by-step document that helps you build a holistic, risk-based, and business-aligned IS strategy.

    Your security strategy should not be based on trying to blindly follow best practices but on a holistic risk-based assessment that is risk aware and aligns with your business context. Use this storyboard to augment your security strategy by ensuring alignment with business objectives, assessing your organization's risk and stakeholder expectations, understanding your current security state, and prioritizing initiatives and a security roadmap.

    • Build an Information Security Strategy – Phases 1-4

    2. Information Security Requirements Gathering Tool – A tool to make informed security risk decisions to support business needs.

    Use this tool to formally identify business goals and customer and compliance obligations and make explicit links to how security initiatives propose to support these business interests. Then define the scope and boundaries for the security strategy and the risk tolerance definitions that will guide future security risk decisions.

    • Information Security Requirements Gathering Tool

    3. Information Security Pressure Analysis Tool – An evaluation tool to invest in the right security functions using a pressure analysis approach.

    Security pressure posture analysis helps your organization assess your real security context and enables you to invest in the right security functions while balancing the cost and value in alignment with business strategies. Security pressure sets the baseline that will help you avoid over-investing or under-investing in your security functions.

    • Information Security Pressure Analysis Tool

    4. Information Security Program Gap Analysis Tool – A structured tool to systematically understand your current security state.

    Effective security planning should not be one size fits all – it must consider business alignment, security benefit, and resource cost. To enable an effective security program, all areas of security need to be evaluated closely to determine where the organization sits currently and where it needs to go in the future.

    • Information Security Program Gap Analysis Tool

    5. Information Security Strategy Communication Deck – A best-of-breed presentation document to build a clear, concise, and compelling strategy document.

    Use this communication deck template to present the results of the security strategy to stakeholders, demonstrate the progression from the current state to the future state, and establish the roadmap of the security initiatives that will be implemented. This information security communication deck will help ensure that you’re communicating effectively for your cause.

    • Information Security Strategy Communication Deck

    6. Information Security Charter – An essential document for defining the scope and purpose of a security project or program.

    A charter is an essential document for defining the scope and purpose of security. Without a charter to control and set clear objectives for this committee, the responsibility of security governance initiatives will likely be undefined within the enterprise, preventing the security governance program from operating efficiently. This template can act as the foundation for a security charter to provide guidance to the governance of information security.

    • Information Security Charter
    [infographic]

    Workshop: Build an Information Security Strategy

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Assess Security Requirements

    The Purpose

    Understand business and IT strategy and plans.

    Key Benefits Achieved

    Defined security obligations, scope, and boundaries.

    Activities

    1.1 Define business and compliance.

    1.2 Establish security program scope.

    1.3 Analyze the organization’s risk and stakeholder pressures.

    1.4 Identify the organizational risk tolerance level.

    Outputs

    Security obligations statement

    Security scope and boundaries statement

    Defined risk tolerance level

    Risk assessment and pressure analysis

    2 Perform a Gap Analysis

    The Purpose

    Define the information security target state.

    Key Benefits Achieved

    Set goals and Initiatives for the security strategy in line with the business objectives.

    Activities

    2.1 Assess current security capabilities.

    2.2 Identify security gaps.

    2.3 Build initiatives to bridge the gaps.

    Outputs

    Information security target state

    Security current state assessment

    Initiatives to address gaps

    3 Complete the Gap Analysis

    The Purpose

    Continue assessing current security capabilities.

    Key Benefits Achieved

    Identification of security gaps and initiatives to bridge them according to the business goals.

    Activities

    3.1 Identify security gaps.

    3.2 Build initiatives to bridge the maturity gaps.

    3.3 Identify initiative list and task list.

    3.4 Define criteria to be used to prioritize initiatives.

    Outputs

    Completed security current state assessment

    Task list to address gaps

    Initiative list to address gaps

    Prioritize criteria

    4 Develop the Roadmap

    The Purpose

    Create a plan for your security strategy going forward.

    Key Benefits Achieved

    Set path forward to achieving the target state for the business through goal cascade and gap initiatives.

    Activities

    4.1 Conduct cost/benefit analysis on initiatives.

    4.2 Prioritize gap initiatives based on cost and alignment with business.

    4.3 Build an effort list.

    4.4 Determine state times and accountability.

    4.5 Finalize security roadmap and action plan.

    4.6 Create communication plan.

    Outputs

    Information security roadmap

    Draft communication deck

    5 Communicate and Implement

    The Purpose

    Finalize deliverables.

    Key Benefits Achieved

    Consolidate documentation into a finalized deliverable that can be used to present to executives and decision makers to achieve buy-in for the project.

    Activities

    5.1 Support communication efforts.

    5.2 Identify resources in support of priority initiatives.

    Outputs

    Security strategy roadmap documentation

    Detailed cost and effort estimates

    Mapping of Info-Tech resources against individual initiatives

    Further reading

    Build an Information Security Strategy

    Create value by aligning your strategy to business goals and business risks.

    Analyst Perspective

    Set your security strategy up for success.

    “Today’s rapid pace of change in business innovation and digital transformation is a call to action to information security leaders.

    Too often, chief information security officers find their programs stuck in reactive mode, a result of years of mounting security technical debt. Shifting from a reactive to proactive stance has never been more important. Unfortunately, doing so remains a daunting task for many.

    While easy to develop, security plans premised on the need to blindly follow ‘best practices’ are unlikely to win over many stakeholders. To be truly successful, an information security strategy needs to be holistic, risk-aware, and business-aligned.”

    Kevin Peuhkurinen

    Research Director – Security, Risk & Compliance

    Info-Tech Research Group

    Executive summary

    Your Challenge

    • Many security leaders struggle to decide how best to prioritize their scarce information security resources.
    • The need to move from a reactive approach to security toward a strategic planning approach is clear. The path to getting there is less clear.

    Common Obstacle

    • Developing a security strategy can be challenging. Complications include:
      • Performing an accurate assessment of your current security program can be extremely difficult when you don’t know what to assess or how.
      • Determining the appropriate target state for security can be even more challenging. A strategy built around following best practices is unlikely to garner significant support from business stakeholders.

    Info-Tech’s Approach

    • Info-Tech has developed a highly effective approach to building an information security strategy, an approach that has been successfully tested and refined for 7+ years with hundreds of organizations.
    • This unique approach includes tools for:
      • Ensuring alignment with business objectives.
      • Assessing organizational risk and stakeholder expectations.
      • Enabling a comprehensive current state assessment.
      • Prioritizing initiatives and building out a security roadmap.

    Info-Tech Insight

    The most successful information security strategies are:

    • Holistic. They consider the full spectrum of information security, including people, processes, and technologies.
    • Risk-Aware. They understand that security decisions should be made based on the security risks facing their organization, not just on best practice.
    • Business-Aligned. They demonstrate an understanding of the goals and strategies of the organization, and how the security program can support the business.

    It’s not a matter of if you have a security incident, but when

    Organizations need to prepare and expect the inevitable security breach.

    Fifty-eight percent of companies surveyed that experienced a breach were small businesses.

    Eighty-nine percent of breaches have a financial or espionage motive.

    Three graphs are depicted. The first is labeled ‘Total Cost for Three Data Breach Root Causes,’ the second ‘Distribution of Benchmark by Root Cause of the Data Breach,’ and the third ‘Per Capita for Three Root Causes of a Data Breach.’ The three root causes are malicious or criminal attack (US$166 million per capita), system glitch ($132 million per capita), and human error ($133 million per capita).

    Source: Ponemon Institute, “2019 Global Cost of Data Breach Study”

    An information security strategy can help you prepare for incidents

    Organizations need to expect the inevitable security breach.

    90%

    of businesses have experienced an external threat in the last year.

    50%

    of IT professionals consider security to be their number one priority.

    53%

    of organizations claimed to have experienced an insider attack in the previous 12 months. 1

    46%

    of businesses believe the frequency of attacks is increasing. 2

    Effective IT leaders approach their security strategy from an understanding that attacks on their organization will occur. Building a strategy around this assumption allows your security team to understand the gaps in your current approach and become proactive instead of being reactive.

    Sources: 1 Kaspersky Lab, “Global IT Security Risks Survey”; 2 CA Technologies, “Insider Threat 2018 Report”

    Persistent Issues

    Evolving Ransomware

    • Continual changes in types and platforms make ransomware a persistent threat. The frequency of ransomware attacks was reported to have increased by 67% in the past five years. 1

    Phishing Attacks

      • Despite filtering and awareness, email remains the most common threat vector for phishing attacks (94%) and an average of 3% of participants in phishing campaigns still click on them. 2

    Insider Privilege and Misuse

    • Typically, 34% of breaches are perpetrated by insiders, with 15% involving privilege misuse. Takeaway: Care less about titles and more about access levels. 3

    Denial of Service

    • The median amount of time that an organization is under attack from DDoS attack is three days.

    Emerging Trends

    Advanced Identity and Access Governance

    • Using emerging technologies in automation, orchestration, and machine learning, the management and governance of identities and access has become more advanced.

    Sources: 1 Accenture, “2019 The Cost of Cyber Crime Study”; 2,3 Verizon, “2019 Data Breach Investigations Report”

    New threat trends in information security aren’t new.

    Previously understood attacks are simply an evolution of prior implementations, not a revolution.

    Traditionally, most organizations are not doing a good-enough job with security fundamentals, which is why attackers have been able to use the same old tricks.

    However, information security has finally caught the attention of organizational leaders, presenting the opportunity to implement a comprehensive security program.

    Cyberattacks have a significant financial impact

    Global average cost of a data breach: $3.92 Million

    Source: Ponemon Institute, “2019 Cost of a Data Breach Study: Global Overview”

    A bar graph, titled ‘Average cost of data breach by industry,’ is depicted. Of 17 industries depicted, public is the lowest average cost (US$1.29 million) and health is the highest average cost ($6.45 million).

    Primary incident type (with a confirmed data breach)

    1. Leading incident type is Denial of Service attacks (DoS), taking up to 70% of all incidents.
    2. When it comes to data breaches, we see that the use of stolen credentials leads to the most cases of confirmed breaches, accounting for 29%.

    Personal records tend to be the most compromised data types, while databases tend to be the most frequently involved asset in breaches.

    Source: Verizon, “2019 Data Breach Investigations Report”

    Security threats are not going away

    We continue to see and hear of security breaches occurring regularly.

    A bar graph depicts the percentage of businesses who experienced a data breach in the last year–US total and global total. Numbers have increased from 2016 to 2019. In 2016, 19 percent of US businesses experienced a breach. In 2019, this number was 59 percent.

    An attacker must be successful only once. The defender – you – must be successful every time.

    Info-Tech’s approach

    Maturing from reactive to strategic information security

    Two circular graphs depict the move from ‘reactive security’ to ‘strategic security’ organizations can accomplish using Info-Tech’s approach.

    Tools icon that is used in the first three stages of the strategic security graph above. Indicates Info-Tech tools included in this blueprint.

    The Info-Tech difference:

    1. A proven, structured approach to mature your information security program from reactive to strategic.
    2. A comprehensive set of tools to take the pain out of each phase in the strategy building exercise.
    3. Visually appealing templates to communicate and socialize your security strategy and roadmap to your stakeholders.

    Info-Tech’s Security Strategy Model

    Info-Tech’s Security Strategy Model is depicted in this rectangular image with arrows. The first level depicts business context (enterprise goals, compliance obligations, scope and boundaries) and pressures (security risks, risk tolerance, stakeholder expectations). The second level depicts security target state (maturity model, security framework, security alignment goals, target maturity, time frame) and current state (current state assessment, gap analysis). The third level depicts the information security roadmap (initiative list, task list, prioritization methodology, and Gantt chart).

    The Info-Tech difference:

    An information security strategy model that is:

    1. Business-Aligned. Determines business context and cascades enterprise goals into security alignment goals.
    2. Risk-Aware. Understands the security risks of the business and how they intersect with the overall organizational risk tolerance.
    3. Holistic. Leverages a best-of-breed information security framework to provide comprehensive awareness of organizational security capabilities.

    Info-Tech’s best-of-breed security framework

    This image shows how Info-Tech’s framework is based on ISO 27000 series, CIS Top 20, COBIT 2019, NIST 800-53, and NIST CSF.

    Info-Tech’s approach

    Creating an information security strategy

    Value to the business

    Outcome

    Best-of-breed security strategy

    Have documentation that paints a picture of the road to compliance. Integrate your framework with your risk tolerance and external pressures.

    Be ready for future changes by aligning your security strategy to security framework best practices.

    Address the nature of your current information security

    Eliminate gaps in process and know what is in scope for your security strategy. Learn what pressures your business and industry are under.

    Gain insight into your current state, allowing you to focus on high-value projects first, transitioning towards a target state.

    Highlight overlooked functions of your current security strategy

    Build a comprehensive security program that brings to light all aspects of your security program.

    Instead of pursing ad hoc projects, know what needs work and how to prioritize your pressing security issues.

    Create a tangible roadmap to your target state

    Create a plan for your future state of information security. Refer to and update your target state as your business needs change.

    Document your current progress and path forward in the future. Know your goals and requirements, codified in a living document.

    Use our prepopulated deliverables to fast track your progress

    Let Info-Tech do the work for you. With completed deliverables, have tangible documents to convey your business needs.

    A comprehensive set of deliverables with concrete, defensible data to justify any business changes.

    A living security strategy

    Pivot and change prioritization to meet the needs of your security deficits.

    Future-proof your security strategy for any contingency.

    The Info-Tech difference:

    Evolve the security program to be more proactive by leveraging Info-Tech’s approach to building a security strategy.

    • Dive deep into security obligations and security pressures to define the business context.
    • Conduct a thorough current state and future state analysis that is aligned with a best-of-breed framework.
    • Prioritize gap-closing initiatives to create a living security strategy roadmap.

    Use Info-Tech’s blueprint to save one to three months

    This image depicts how using Info-Tech’s four-phase blueprint can save an estimated seven to 14 weeks of an organization’s time and effort.

    Iterative benefit

    Over time, experience incremental value from your initial security strategy. Through continual updates your strategy will evolve but with less associated effort, time, and costs.

    These estimates are based on experiences with Info-Tech clients throughout the creation of this blueprint.

    Key deliverable:

    Information Security Strategy Communication Deck (PPT)

    Present your findings in a prepopulated document that can summarizes all key findings of the blueprint.

    Screenshots from Info-Tech’s Information Security Strategy Communication Deck Template.

    Blueprint deliverables

    Each step of this blueprint is accompanied by supporting deliverables to help you accomplish your goals:

    Information Security Requirements Gathering Tool

    Define the business, customer, and compliance alignment for your security program.

    Information Security Pressure Analysis Tool

    Determine your organization’s security pressures and ability to tolerate risk.

    Information Security Program Gap Analysis Tool

    Use our best-of-breed security framework to perform a gap analysis between your current and target states.

    Information Security Charter

    Ensure the development and management of your security policies meet the broader program vision.

    Info-Tech offers various levels of support to best suit your needs

    DIY Toolkit

    “Our team has already made this critical project a priority, and we have the time and capability, but some guidance along the way would be helpful.”

    Guided Implementation

    “Our team knows that we need to fix a process, but we need assistance to determine where to focus. Some check-ins along the way would help keep us on track.”

    Workshop

    “We need to hit the ground running and get this project kicked off immediately. Our team has the ability to take this over once we get a framework and strategy in place.”

    Consulting

    “Our team does not have the time or the knowledge to take this project on. We need assistance through the entirety of this project.”

    Diagnostic and consistent frameworks are used throughout all four options.

    Guided Implementation

    What does a typical Guided Implementation on this topic look like?

    Guided Implementation #1 - Assess security requirements
    • Call #1 - Introduce project and complete pressure analysis.
    Guided Implementation #2 - Build a gap initiative strategy
    • Call #1 - Introduce the maturity assessment.
    • Call #2 - Perform gap analysis and translate into initiatives.
    • Call #3 - Consolidate related gap initiatives and define, cost, effort, alignment, and security benefits.
    Guided Implementation #3 - Prioritize initiatives and build roadmap
    • Call #1 - Review cost/benefit analysis and build an effort map.
    • Call #2 - Build implementation waves and introduce Gantt chart.
    Guided Implementation #4 - Execute and maintain
    • Call #1 - Review Gantt chart and ensure budget/buy-in support.
    • Call #2 - Three-month check-in: Execute and maintain.

    A Guided Implementation is series of calls with an Info-Tech analyst to help implement our best practices in your organization.

    A typical Guided Implementation is between 2-12 calls over the course of 4 to 6 months.

    Workshop Overview

    Contact your account representative for more information, or contact workshops@infotech.com or 1-888-670-8889.

    Day 1

    Day 2

    Day 3

    Day 4

    Day 5

    Activities

    Assess Security Requirements

    Perform a Gap Analysis

    Complete the Gap Analysis

    Develop Roadmap

    Communicate and Implement

    1.1 Understand business and IT strategy and plans

    1.2 Define business and compliance requirements

    1.3 Establish the security program scope

    1.4 Analyze the organization’s risks and stakeholder pressures

    1.5 Identify the organizational risk tolerance level

    2.1 Define the information security target state

    2.2 Assess current security capabilities

    2.3 Identify security gaps

    2.4 Build initiatives to bridge the gaps

    3.1 Continue assessing current security capabilities

    3.2 Identify security gaps

    3.3 Build initiatives to bridge the maturity gaps

    3.4 Identify initiative list and task list

    3.5 Define criteria to be used to prioritize initiatives

    4.1 Conduct cost/benefit analysis on initiatives

    4.2 Prioritize gap initiatives based on cost, time, and alignment with the business

    4.3 Build effort map

    4.4 Determine start times and accountability

    4.5 Finalize security roadmap and action plan

    4.6 Create communication plan

    5.1 Finalize deliverables

    5.2 Support communication efforts

    5.3 Identify resources in support of priority initiatives

    Deliverables

    1.Security obligations statement

    2.Security scope and boundaries statement

    3.Defined risk tolerance level

    4.Risk assessment and pressure analysis

    1.Information security target state

    2.Security current state assessment

    3.Initiatives to address gaps

    1.Completed security current state assessment

    2.Task list to address gaps address gaps

    4.Prioritization criteria

    1.Information security roadmap

    2.Draft communication deck

    1.Security strategy roadmap documentation

    2.Detailed cost and effort estimates

    3.Mapping of Info-Tech resources against individual initiatives

    Executive Brief Case Study

    Credit Service Company

    Industry: Financial Services

    Source: Info-Tech Research group

    Founded over 100 years ago, Credit Service Company (CSC)* operates in the United States with over 40 branches located across four states. The organization services over 50,000 clients.

    Situation

    Increased regulations, changes in technology, and a growing number of public security incidents had caught the attention of the organization’s leadership. Despite awareness, an IT and security strategy had not been previously created. Management was determined to create a direction for the security team that aligned with their core mission of providing exceptional service and expertise.

    Solution

    During the workshop, the IT team and Info-Tech analysts worked together to understand the organization’s ideal state in various areas of information security. Having a concise understanding of requirements was a stepping stone to beginning to develop CSC’s prioritized strategy.

    Results

    Over the course of the week, the team created a document that concisely prioritized upcoming projects and associated costs and benefits. On the final day of the workshop, the team effectively presented the value of the newly developed security strategy to senior management and received buy-in for the upcoming project.

    *Some details have been changed for client privacy.

    Phase 1

    Assess Security Requirements

      Phase 1

    • 1.1 Define goals & scope
    • 1.2 Assess risks
    • 1.3 Determine pressures
    • 1.4 Determine risk tolerance
    • 1.5 Establish target state

      Phase 2

    • 2.1 Review Info-Tech’s security framework
    • 2.2 Assess your current state
    • 2.3 Identify gap closure actions

      Phase 3

    • 3.1 Define tasks & initiatives
    • 3.2 Perform cost/benefit analysis
    • 3.3 Prioritize initiatives
    • 3.4 Build roadmap

      Phase 4

    • 4.1 Build communication deck
    • 4.2 Develop a security charter
    • 4.3 Execute on your roadmap

    This phase will walk you through the following activities:

    1.1 Define goals and scope of the security strategy.

    1.2 Assess your organization’s current inherent security risks.

    1.3 Determine your organization’s stakeholder pressures for security.

    1.4 Determine your organization’s risk tolerance.

    1.5 Establish your security target state.

    1.1.1 Record your business goals

    Once you have identified your primary and secondary business goals, as well as the corresponding security alignment goals, record them in the Information Security Requirements Gathering Tool. The tool provides an activity status that will let you know if any parts of the tool have not been completed.

    1. Record your identified primary and secondary business goals in the Goals Cascade tab of the Information Security Requirements Gathering Tool.

    Use the drop-down lists to select an appropriate goal or choose “Other.” If you do choose “Other,” you will need to manually enter an appropriate business goal.

    2. For each of your business goals, select one to two security alignment goals. The tool will provide you with recommendations, but you can override these by selecting a different goal from the drop-down lists.

    A screenshot of the ‘Business Goals Cascade,’ which is part of the ‘Information Security Requirements Gathering Tool.’

    A common challenge for security leaders is how to express their initiatives in terms that are meaningful to business executives. This exercise helps to make an explicit link between what the business cares about and what security is trying to accomplish.

    1.1.2 Review your goals cascade

    Estimated Time: 15 minutes

    1. When you have completed the goals cascade, you can review a graphic diagram that illustrates your goals. The graphic is found on the Results tab of the Information Security Requirements Gathering Tool.
      • Security must support the primary business objectives. A strong security program will enable the business to compete in new and creative ways, rather than simply acting as an obstacle.
      • Failure to meet business obligations can result in operational problems, impacting the organization’s ability to function and the organization’s bottom line.
    2. Once you have reviewed the diagram, copy it into the Information Security Strategy Communication Deck.

    A screenshot of the ‘Goal Cascade Diagrams,’ which is part of the ‘Information Security Requirements Gathering Tool.’

    Identify your compliance obligations

    Most conventional regulatory obligations are legally mandated legislation or compliance obligations, such as:

    Sarbanes-Oxley Act (SOX)

    Applies to public companies that have registered equity or debt securities within the SEC to guarantee data integrity against financial fraud.

    Payment Card Industry Data Security Standard (PCI DSS)

    Applies to any organization that processes, transmits, or stores credit card information to ensure cardholder data is protected.

    Health Insurance Portability and Accountability Act (HIPAA)

    Applies to the healthcare sector and protects the privacy of individually identifiable healthcare information.

    Health Information Technology for Economic and Clinical Health (HITECH)

    Applies to the healthcare sector and widens the scope of privacy and security protections available under HIPAA.

    Personal Information Protection and Electronic Documents Act (PIPEDA)

    Applies to private sector organizations that collect personal information in Canada to ensure the protection of personal information in the course of commercial business.

    Compliance obligations also extend to voluntary security frameworks:

    NIST

    National Institute of Standards and Technology; a non-regulatory agency that develops and publicizes measurement

    CIS – 20 CSC

    Center for Internet Security – 20 Critical Security Controls; foundational set of effective cybersecurity practices.

    ISO 27001

    An information security management system framework outlining policies and procedures.

    COBIT 5

    An information technology and management and governance framework.

    HITRUST

    A common security framework for organizations that use or hold regulated personal health information.

    1.1.3 Record your compliance obligations

    Estimated Time: 30 minutes

    1. Identify your compliance obligations. Most organizations have compliance obligations that must be adhered to. These can include both mandatory and voluntary obligations. Mandatory obligations include:
      • Laws
      • Government regulations
      • Industry standards
      • Contractual agreements
      Voluntary obligations include standards that the organization has chosen to follow for best practices and any obligations that are required to maintain certifications. Organizations will have many different compliance obligations. For the purposes of your security strategy, include only those that have information security or privacy requirements.
    2. Record your compliance obligations, along with any notes, in your copy of the Information Security Requirements Gathering Tool.

    A screenshot of ‘Security Compliance Obligations,’ part of the ‘Information Security Requirements Gathering Tool.’

    Establish your scope and boundaries

    It is important to know at the outset of the strategy: what are we trying to secure?

    This includes physical areas we are responsible for, types of data we care about, and departments or IT systems we are responsible for.

    This also includes what is not in scope. For some outsourced services or locations, you may not be responsible for their security. In some business departments, you may not have control of security processes. Ensure that it is made explicit at the outset what will be included and what will be excluded from security considerations.

    Physical Scope and Boundaries

    • How many offices and locations does your organization have?
    • Which locations/offices will be covered by your information security management system (ISMS)?
    • How sensitive is the data residing at each location?
    • You may have many physical locations, and it is not necessary to list every one. Rather, list exceptional cases that are specifically in or out of scope.

    IT Systems Scope and Boundaries

    • There may be hundreds of applications that are run and maintained in your organization. Some of these may be legacy applications. Does your ISMS need to secure all your programs or a select few?
    • Is the system owned or outsourced?
    • Where are we accountable for security?
    • How sensitive is the data that each system handles?

    Organizational Scope and Boundaries

    • Will your ISMS cover all departments within your organization? For example, do certain departments (e.g. Operations) not need any security coverage?
    • Do you have the ability to make security decisions for each department?
    • Who are the key stakeholders/data owners for each department?

    Organizational scope considerations

    Many different groups will fall within the purview of the security strategy. Consider these two main points when deciding which departments will be in scope:

    1. If a group/user has access to data or systems that can impact the organization, then securing that group/user should be included within scope of the security strategy.
    2. If your organization provides some work direction to a group/user, they should be included within scope of the security strategy.
    1. Identify your departments and business groups
      • Start by identifying departments that provide some essential input or service to the organization or departments that interact with sensitive data.
    2. Break out different subsidiaries or divisions
      • Subsidiaries may or may not be responsible for securing themselves and protecting their data, but either way they are often heavily reliant on corporate for guidance and share IT resourcing support.
    3. Identify user groups
      • Many user groups exist, all requiring different levels of security. For example, from on-premises to remote access, from full-time employees to part-time or contractors.

    Physical scope considerations

    List physical locations by type

    Offices

    The primary location(s) where business operations are carried out. Usually leased or owned by the business.

    Regional Offices

    These are secondary offices that can be normal business offices or home offices. These locations will have a VPN connection and some sort of tenant.

    Co-Locations

    These are redundant data center sites set up for additional space, equipment, and bandwidth.

    Remote Access

    This includes all remaining instances of employees or contractors using a VPN to connect.

    Clients and Vendors

    Various vendors and clients have dedicated VPN connections that will have some control over infrastructure (whether owed/laaS/other).

    List physical locations by nature of the location

    Core areas within physical scope

    These are many physical locations that are directly managed. These are high-risk locations with many personal and services, resulting in many possible vulnerabilities and attack vectors.

    Locations on the edge of control

    These are on the edge of the physical scope, and thus, in scope of the security strategy. These include remote locations, remote access connections, etc.

    Third-party connections

    Networks of third-party users are within physical scope and need defined security requirements and definitions of how this varies per user.

    BYOD

    Mostly privately owned mobile devices with either on-network or remote access.

    It would be overkill and unhelpful to list every single location or device that is in scope. Rather, list by broad categories as suggested above or simply list exceptional cases that are in/out of scope.

    IT systems scope considerations

    Consider identifying your IT systems by your level of control or ownership.

    Fully owned systems

    These are systems that are wholly owned or managed by your organization.

    IT is almost always the admin of these systems. Generally they are hosted on premises. All securitization through methods such as patching or antivirus is done and managed by your IT department.

    Cloud/remote hosted (SaaS)

    These are systems with a lot of uncertainties because the vendor or service provided is either not known or what they are doing for security is not fully known.

    These systems need to be secured regardless, but supplier and vendor relationship management becomes a major component of how to manage these systems. Often, each system has varying levels of risk based on vendor practices.

    Hybrid owned (IaaS/PaaS)

    You likely have a good understanding of control for these systems, but they may not be fully managed by you (i.e. ownership of the infrastructure). These systems are often hosted by third parties that do some level of admin work.

    A main concern is the unclear definition of responsibility in maintaining these systems. These are managed to some degree by third parties; it is challenging for your security program to perform the full gamut of security or administrative functions.

    Unknown/unowned systems

    There are often systems that are unowned and even unknown and that very few people are using. These apps can be very small and my not fall under your IT management system framework. These systems create huge levels of risk due to limited visibility.

    For example, unapproved (shadow IT) file sharing or cloud storage applications would be unknown and unowned.

    1.1.4 Record your scope and boundaries

    Estimated Time: 30-60 minutes

    1. Divide into groups and give each group member a handful of sticky notes. Ask them to write down as many items as possible for the organization that could fall under one of the scope buckets.
    2. Collect each group’s responses and discuss the sticky notes and the rationale for including them. Discuss your security-related locations, data, people, and technologies, and define their scope and boundaries.
      • Careful attention should be paid to any elements of the strategy that are not in scope.
    3. Discuss and aggregate all responses as to what will be in scope of the security strategy and what will not be. Record these in the Information Security Requirements Gathering Tool.

    A screenshot of ‘Scope and Boundaries,’ part of the ‘Information Security Requirements Gathering Tool.’

    1.2 Conduct a risk assessment

    Estimated Time: 1-3 hours

    1. As a group, review the questions on the Risk Assessment tab of the Information Security Pressure Analysis Tool.
    2. Gather the required information from subject matter experts on the following risk elements:
      • Threats
      • Assets
      • Vulnerabilities (people, systems, supply chain)
      • Historical security incidents

    Input

    • List of organizational assets
    • Historical data on information security incidents

    Output

    • Completed risk assessment

    Materials

    • Information Security Pressure Analysis Tool

    Participants

    • Security Team
    • IT Leadership
    • Risk Management

    Download the Information Security Pressure Analysis Tool

    1.2.1 Complete the risk assessment questionnaire

    Estimated Time: 60-90 minutes

    1. Review each question in the questionnaire and provide the most appropriate response using the drop-down list.
      • If you are unsure of the answer, consult with subject matter experts to obtain the required data.
      • Otherwise, provide your best estimation
    2. When providing responses for the historical incident questions, only count incidents that had a sizeable impact on the business.

    A screenshot of the ‘Organizational Security Risk Assessment,’ part of the ‘Information Security Pressure Analysis Tool.’

    Info-Tech Insight

    Understanding your organization’s security risks is critical to identifying the most appropriate level of investment into your security program. Organizations with more security risks will need more a mature security program to mitigate those risks.

    1.2.2 Review the results of the risk assessment

    Estimated Time: 30 minutes

    1. Once you have completed the risk assessment, you can review the output on the Results tab.
    2. If required, the weightings of each of the risk elements can be customized on the Weightings tab.
    3. Once you have reviewed the results, copy your risk assessment diagram into the Information Security Strategy Communication Deck.

    A screenshot showing sample results of the ‘Organizational Risk Assessment,’ part of the ‘Information Security Pressure Analysis Tool.’

    It is important to remember that the assessment measures inherent risk, meaning the risk that exists prior to the implementation of security controls. Your security controls will be assessed later as part of the gap analysis.

    1.3 Conduct pressure analysis

    Estimated Time: 1-2 hours

    1. As a group, review the questions on the Pressure Analysis tab of the Information Security Pressure Analysis Tool.
    2. Gather the required information from subject matter experts on the following pressure elements:
      • Compliance and oversight
      • Customer expectations
      • Business expectations
      • IT expectations

    Input

    • Information on various pressure elements within the organization

    Output

    • Completed pressure analysis

    Materials

    • Information Security Pressure Analysis Tool

    Participants

    • Security Team
    • IT Leadership
    • Business Leaders
    • Compliance

    Download the Information Security Pressure Analysis Tool

    Risk tolerance considerations

    At this point, we want to frame risk tolerance in terms of business impact. Meaning, what kinds of impacts to the business would we be able to tolerate and how often? This will empower future risk decisions by allowing the impact of a potential event to be assessed, then compared against the formalized tolerance. We will consider impact from three perspectives:

    F

    Functional Impact

    The disruption or degradation of business/organizational processes.

    I

    Informational Impact

    The breach of confidentiality, privacy, or integrity of data/information.

    R

    Recoverability Impact

    The disruption or degradation of the ability to return to conditions prior to a security incident.

    Consider these questions:

    Questions to ask

    Description

    Is there a hard-dollar impact from downtime?

    This refers to when revenue or profits are directly impacted by a business disruption. For example, when an online ordering system is compromised and shut down, it affects sales, and therefore, revenue.

    Is regulatory compliance a factor?

    Depending on the circumstances of the vulnerabilities, it can be a violation of compliance obligations that would cause significant fines.

    Are any critical services dependent on this asset?

    Functional dependencies are sometimes not obvious, and assets that appear marginal can have huge impacts on critical services.

    Is there a health or safety risk?

    Some operations are critical to health and safety. For example, medical organizations have operations that are necessary to ensure uninterrupted critical health services. An exploited vulnerability that impacts these operations can have life and death consequences.

    ANALYST PERSPECTIVE

    It is crucial to keep in mind that you care about a risk scenario impact to the main business processes.

    For example, imagine a complete functional loss of the corporate printers. For most businesses, even the most catastrophic loss of printer function will have a small impact on their ability to carry out the main business functions.

    On the flip side, even a small interruption to email or servers could have a large functional impact on business processes.

    Risk tolerance descriptions

    High

    • Organizations with high risk tolerances are often found in industries with limited security risk, such as Construction, Agriculture and Fishing, or Mining.
    • A high risk tolerance may be appropriate for organizations that do not rely on highly sensitive data, have limited compliance obligations, and where their customers do not demand strong security controls. Organizations that are highly focused on innovation and rapid growth may also tend towards a higher risk tolerance.
    • However, many organizations adopt a high risk tolerance by default simply because they have not adequately assessed their risks.

    Moderate

    • Organizations with medium risk tolerances are often found in industries with moderate levels of security risk, such as Local Government, Education, or Retail and Wholesale
    • A medium risk tolerance may be appropriate for organizations that store and process some sensitive data, have a modest number of compliance obligations, and where customer expectations for security tend to be implicit rather than explicit.

    Low

    • Organizations with low risk tolerances are often found in industries with elevated security risk, such as Financial Services, Federal Governments, or Defense Contractors.
    • A low risk tolerance may be appropriate for organizations that store very sensitive data, process high-value financial transactions, are highly regulated, and where customers demand strong security controls.
    • Some organizations claim to have a low risk tolerance, but in practice will often allow business units or IT to accept more security risk than would otherwise be permissible. A strong information security program will be required to manage risks to an acceptable level.

    1.4.1 Complete the risk tolerance questionnaire

    Estimated Time: 30-60 minutes

    1. In a group discussion, review the low-, medium-, and high-impact scenarios and examples for each impact category. Ensure that everyone has a consistent understanding of the scenarios.
    2. For each impact type, use the frequency drop-down list to identify the maximum frequency that the organization could tolerate for the event scenarios, considering:
      • The current frequency with which the scenarios are occurring in your organization may be a good indication of your tolerance. However, keep in mind that you may be able to tolerate these incidents happening more frequently than they do.
      • Hoping is not the same as tolerating. While everyone hopes that high-impact incidents never occur, carefully consider whether you could tolerate them occurring more frequently.

    A screenshot showing the ‘Organizational Security Risk Tolerance Assessment,’ part of the ‘Information Security Pressure Analysis Tool.’

    1.4.2 Review the results of the risk tolerance analysis

    Estimated Time: 30 minutes

    1. Once you have completed the risk tolerance exercise, you can review the output on the Results tab.
    2. If required, the weightings of each of the impact types can be customized on the Weightings tab.
    3. Once you have reviewed the results, copy your risk tolerance diagram into the Information Security Strategy Communication Deck.

    A screenshot showing the results of the 'Information Security Risk Tolerance Assessment,' part of the ‘Information Security Pressure Analysis Tool.’

    A low risk tolerance will require a stronger information security program to ensure that operational security risk in the organization is minimized. If this tool reports that your risk tolerance is low, it is recommended that you review the results with your senior stakeholders to ensure agreement and support for the security program.

    1.5 Establish your target state

    Estimated Time: 30-60 minutes

    1. As a group, review the overall results of the requirements gathering exercise:
      • Business goals cascade
      • Compliance obligations
      • Scope
    2. Review the overall results of the risk assessment, pressure analysis, and risk tolerance exercises.
    3. Conduct a group discussion to arrive at a consensus of what the ideal target state for the information security program should look like.
      • Developing mission and vision statements for security may be useful for focusing the group.
      • This discussion should also consider the desired time frame for achieving the target state.

    Download the Information Security Pressure Analysis Tool

    Input

    • Information security requirements (goals cascade, compliance obligations, scope)
    • Risk assessment
    • Pressure analysis
    • Risk tolerance

    Output

    • Completed information security target state

    Materials

    Participants

    • Security Team
    • IT Leadership
    • Risk Management
    • Business Leaders
    • Compliance

    Understanding security target states

    Maturity models are very effective for determining information security target states. This table provides general descriptions for each maturity level. As a group, consider which description most accurately reflects the ideal target state for information security in your organization.

    1. AD HOC

      Initial/Ad hoc security programs are reactive. Lacking strategic vision, these programs are less effective and less responsive to the needs of the business.
    2. DEVELOPING

      Developing security programs can be effective at what they do but are not holistic. Governance is largely absent. These programs tend to rely on the talents of individuals rather than a cohesive plan.
    3. DEFINED

      A defined security program is holistic, documented, and proactive. At least some governance is in place, however, metrics are often rudimentary and operational in nature. These programs still often rely on best practices rather than strong risk management.
    4. MANAGED

      Managed security programs have robust governance and metrics processes. Management and board-level metrics for the overall program are produced. These are reviewed by business leaders and drive security decisions. More mature risk management practices take the place of best practices.
    5. OPTIMIZED

      An optimized security program is based on strong risk management practices, including the production of key risk indicators (KRIs). Individual security services are optimized using key performance indicators (KPIs) that continually measure service effectiveness and efficiency.

    1.5.1 Review the results of the target state recommendation

    Estimated Time: 30-60 minutes

    1. Based upon your risk assessment, pressure analysis, and risk tolerance, the Information Security Pressure Analysis Tool will provide a recommended information security target state.
    2. With your group, review the recommendation against your expectations.
    3. If required, the weightings of each of the factors can be customized on the Weightings tab.
    4. Once you have reviewed the results, copy your target state diagram into the Information Security Strategy Communication Deck.

    A screenshot showing the results of the ‘Information Security Target State,’ part of the ‘Information Security Pressure Analysis Tool.’

    Info-Tech Insight

    Higher target states require more investment to attain. It is critical to ensure that all key stakeholders agree on the security target state. If you set a target state that aims too high, you may struggle to gain support and funding for the strategy. Taking this opportunity to ensure alignment from the start will pay off dividends in future.

    1.5.2 Review and adjust risk and pressure weightings

    Estimated Time: 30 minutes

    1. If the results of your risk assessment, pressure analysis, risk tolerance, or target state do not match your expectations, you may need to review and adjust the weightings for the elements within one or more of these areas.
    2. On the Weightings tab, review each of the strategic categories and adjust the weights as required.
      • Each domain is weighted to contribute to your overall pressure score based on the perceived importance of the domain to the organization.
      • The sum of all weights for each category must add up to 100%.

    A screenshot showing the results of the weightings given to each factor in a category, part of the ‘Information Security Pressure Analysis Tool.’

    Case Study

    Credit Service Company

    Industry: Financial Services

    Source: Info-Tech Research group

    Below are some of the primary requirements that influenced CSC’s initial strategy development.

    External Pressure

    Pressure Level: High

    • Highly regulated industries, such as Finance, experience high external pressure.
    • Security pressure was anticipated to increase over the following three years due to an increase in customer requirement.

    Obligations

    Regulatory: Numerous regulations and compliance requirements as a financial institution (PCI, FFIEC guidance).

    Customer: Implicitly assumes personal, financial, and health information will be kept secure.

    Risk Tolerance

    Tolerance Level: Low

    1. Management: Are risk averse and have high visibility into information security.
    2. Multiple locations controlled by a central IT department decreased the organization’s risk tolerance.

    Summary of Security Requirements

    Define and implement dynamic information security program that understands and addresses the business’ inherent pressure, requirements (business, regulatory, and customer), and risk tolerance.

    Phase 2

    Build a Gap Initiative Strategy

      Phase 1

    • 1.1 Define goals & scope
    • 1.2 Assess risks
    • 1.3 Determine pressures
    • 1.4 Determine risk tolerance
    • 1.5 Establish target state

      Phase 2

    • 2.1 Review Info-Tech’s security framework
    • 2.2 Assess your current state
    • 2.3 Identify gap closure actions

      Phase 3

    • 3.1 Define tasks & initiatives
    • 3.2 Perform cost/benefit analysis
    • 3.3 Prioritize initiatives
    • 3.4 Build roadmap

      Phase 4

    • 4.1 Build communication deck
    • 4.2 Develop a security charter
    • 4.3 Execute on your roadmap

      This phase will walk you through the following activities:

    • 2.1 Review Info-Tech’s framework.
    • 2.2 Assess your current state of security against your target state.
    • 2.3 Identify actions required to close gaps.

    2.1 Review the Info-Tech framework

    Estimated Time: 30-60 minutes

    1. As a group, have the security team review the security framework within the Information Security Gap Analysis Tool.
    2. Customize the tool as required using the instructions on the following slides.

    Input

    • Information security requirements
    • Security target state

    Output

    • Customized security framework

    Materials

    • Information Security Gap Analysis Tool

    Participants

    • Security Team

    Download the Information Security Gap Analysis Tool

    Understand the Info-Tech framework

    Info-Tech’s security framework uses a best-of-breed approach to leverage and align with most major security standards, including:

    • ISO 27001/27002
    • COBIT
    • Center for Internet Security (CIS) Critical Controls
    • NIST Cybersecurity Framework
    • NIST SP 800-53
    • NIST SP 800-171

    A diagram depicting Info-Tech’s best-of-breed security framework.

    A best-of-breed approach ensures holistic coverage of your information security program while refraining from locking you in to a specific compliance standard.

    2.1.1 Configure the Information Security Gap Analysis Tool

    Estimated Time: 30 minutes

    Review the Setup tab of the Information Security Gap Analysis Tool. This tab contains several configurable settings that should be customized to your organization. For now, the three settings you will need to modify are:

    • The security target state. Enter the target state from your Information Security Pressure Analysis Tool. If you do not enter a target state, the tool will default to a target of 3 (Defined).
    • Your Security Alignment Goals (from your Information Security Requirements Gathering Tool).
    • The starting year for your security roadmap.

    A screenshot showing the ‘Setup’ tab of the ‘Information Security Gap Analysis Tool.’

    2.2 Assess current state of security

    Estimated Time: 8-16 hours

    1. Using the Information Security Gap Analysis Tool, review each of the controls in the Gap Analysis tab.
    2. Follow the instructions on the next slides to complete your current state and target state assessment.
    3. For most organizations, multiple internal subject matter experts will need to be consulted to complete the assessment.

    Input

    • Security target state
    • Information on current state of security controls, including sources such as audit findings, vulnerability and penetration test results, and risk registers

    Output

    • Gap analysis

    Materials

    • Information Security Gap Analysis Tool

    Participants

    • Security Team
    • Subject Matter Experts From IT, HR, Legal, Facilities, Compliance, Audit, Risk Management

    Download the Information Security Gap Analysis Tool

    Example maturity levels

    To help determine appropriate current and target maturity levels, refer to the example below for the control “Email communication is filtered for spam and potential malicious communications.”

    AD HOC 01

    There is no centrally managed spam filter. Spam may be filtered by endpoint email clients.

    DEVELOPING 02

    There is a secure email gateway. However, the processes for managing it are not documented. Administrator roles are not well defined. Minimal fine-tuning is performed, and only basic features are in use.

    DEFINED 03

    There is a policy and documented process for email security. Roles are assigned and administrators have adequate technical training. Most of the features of the solution are being used. Rudimentary reports are generated, and some fine-tuning is performed.

    MANAGED 04

    Metrics are produced to measure the effectiveness of the email security service. Advanced technical features of the solution have been implemented and are regularly fine-tuned based on the metrics.

    OPTIMIZED 05

    There is a dedicated email security administrator with advanced technical training. Custom filters are developed to further enhance security, based on relevant cyber threat intelligence. Email security metrics feed key risk indicators that are reported to senior management.

    2.2.1 Conduct current state assessment

    Estimated Time: 8-16 hours

    1. Carefully review each of the controls in the Gap Analysis tab. For each control, indicate the current maturity level using the drop-down list.
      • You should only use “N/A” if you are confident that the control is not required in your organization.
      • For example, if your organization does not perform any software development then you can select “N/A” for any controls related to secure coding practices.
    2. Provide comments to describe your current state. This step is optional but recommended as it may be important to record this information for future reference.
    3. Select the target maturity for the control. The tool will default to the target state for your security program, but this can be overridden using the drop-down list.

    2.2.1 Conduct current state assessment

    Estimated Time: 8-16 hours

    1. Carefully review each of the controls in the Gap Analysis tab. For each control, indicate the current maturity level using the drop-down list.
      • You should only use “N/A” if you are confident that the control is not required in your organization. For example, if your organization does not perform any software development then you can select “N/A” for any controls related to secure coding practices.
    2. Provide comments to describe your current state. This step is optional but recommended as it may be important to record this information for future reference.
    3. Select the target maturity for the control. The tool will default to the target state for your security program, but this can be overridden using the drop-down list.

    A screenshot showing the 'Gap Analysis' tab of the 'Information Security Gap Analysis Tool.'

    Review the Gap Analysis Dashboard

    Use the Gap Assessment Dashboard to map your progress. As you fill out the Gap Analysis Tool, check with the Dashboard to see the difference between your current and target state.

    Use the color-coded legend to see how large the gap between your current and target state is. The legend can be customized further if desired.

    Security domains that appear white have not yet been assessed or are rated as “N/A.”

    2.2.3 Identify actions required to close gaps

    Estimated Time: 4-8 hours

    1. Using the Information Security Gap Analysis Tool, review each of the controls in the Gap Analysis tab.
    2. Follow the instructions on the next slides to identify gap closure actions for each control that requires improvement.
    3. For most organizations, multiple internal subject matter experts will need to be consulted to complete the assessment.

    Input

    • Security control gap information

    Output

    • Gap closure action list

    Materials

    • Information Security Gap Analysis Tool

    Participants

    • Security Team
    • Subject Matter Experts From IT, HR, Legal, Facilities, Compliance, Audit, Risk Management

    Download the Information Security Gap Analysis Tool

    2.3.1 Identify gap closure actions

    Estimated Time: 4-8 hours

    1. For each of the controls where there is a gap between the current and target state, a gap closure action should be identified:
      • Review the example actions and copy one or more of them if appropriate. Otherwise, enter your own gap closure action.
    2. Identify whether the action should be managed as a task or as an initiative. Most actions should be categorized as an initiative. However, it may be more appropriate to categorize them as a task when:
      1. They have no costs associated with them
      2. They require a low amount of initial effort to implement and no ongoing effort to maintain
      3. They can be accomplished independently of other tasks

    A screenshot showing gap closure actions, part of the 'Gap Analysis' tab of the 'Information Security Gap Analysis Tool.'

    Considerations for gap closure actions

    • In small groups, have participants ask, “what would we have to do to achieve the target state?” Document these in the Gap Closure Actions column.
    • The example gap closure actions may be appropriate for your organization, but do not simply copy them without considering whether they are right for you.
    • Not all gaps will require their own action. You can enter one action that may address multiple gaps.
    • If you find that many of your actions are along the lines of “investigate and make recommendations,” you should consider using the estimated gap closure percentage column to track the fact that these gaps will not be fully closed by the actions.

    A screenshot showing considerations for gap closure actions, part of the 'Gap Analysis' tab of the 'Information Security Gap Analysis Tool.'

    2.3.2 Define gap closure action effectiveness

    Estimated Time: 1-2 hours

    For each of the gap closure actions, optionally enter an estimated gap closure percentage to indicate how effective the action will be in fully closing the gap.

    • For instance, an action to “investigate solutions and make recommendations” will not fully close the gap.
    • This is an optional step but will be helpful to understand how much progress towards your security target state you will make based on your roadmap.
    • If you do not fill in this column, the tool will assume that your actions will fully close all gaps.

    A screenshot showing considerations for estimated gap closure percentage, part of the 'Gap Analysis' tab of the 'Information Security Gap Analysis Tool.'

    Completing this step will populate the “Security Roadmap Progression” diagram in the Results tab, which will provide a graphic illustration of how close to your target state you will get based upon the roadmap.

    Phase 3

    Prioritize Initiatives and Build Roadmap

    Phase 1

    • 1.1 Define goals & scope
    • 1.2 Assess risks
    • 1.3 Determine pressures
    • 1.4 Determine risk tolerance
    • 1.5 Establish target state

    Phase 2

    • 2.1 Review Info-Tech’s security framework
    • 2.2 Assess your current state
    • 2.3 Identify gap closure actions

    Phase 3

    • 3.1 Define tasks & initiatives
    • 3.2 Perform cost/benefit analysis
    • 3.3 Prioritize initiatives
    • 3.4 Build roadmap

    Phase 4

    • 4.1 Build communication deck
    • 4.2 Develop a security charter
    • 4.3 Execute on your roadmap

    This phase will walk you through the following activities:

    • 3.1 Define tasks and initiatives.
    • 3.2 Define cost, effort, alignment, and security benefit of each initiative.
    • 3.3 Prioritize initiatives.
    • 3.4 Build the prioritized security roadmap

    3.1 Define tasks and initiatives

    Estimated Time: 2-4 hours

    1. As a group, review the gap actions identified in the Gap Analysis tab.
    2. Using the instructions on the following slides, finalize your task list.
    3. Using the instructions on the following slides, review and consolidate your initiative list.

    Input

    • Gap analysis

    Output

    • List of tasks and initiatives

    Materials

    • Information Security Gap Analysis Tool

    Participants

    • Security Team
    • Subject Matter Experts From IT, HR, Legal, Facilities, Compliance, Audit, Risk Management
    • Project Management Office

    Download the Information Security Gap Analysis Tool

    3.1.1 Finalize your task list

    Estimated Time: 1-2 hours

    1. Obtain a list of all your task actions by filtering on the Action Type column in the Gap Analysis tab.
    2. Paste the list into the table on the Task List tab.
      • Use Paste Values to retain the table formatting
    3. Enter a task owner and due date for each task. Without accountability, it is too easy to fall into complacency and neglect these tasks.

    A screenshot showing the 'Task List' tab of the 'Information Security Gap Analysis Tool.'

    Info-Tech Insight

    Tasks are not meant to be managed to the same degree that initiatives will be. However, they are still important. It is recommended that you develop a process for tracking these tasks to completion.

    3.1.2 Consolidate your gap closure actions into initiatives

    Estimated Time: 2-3 hours

    1. Once you have finalized your task list, you will need to consolidate your list of initiative actions. Obtain a list of all your initiative actions by filtering on the Action Type column in the Gap Analysis tab.
    2. Create initiatives on the Initiative List tab. While creating initiatives, consider the following:
      • As much as possible, it is recommended that you consolidate multiple actions into a single initiative. Reducing the total number of initiatives will allow for more efficient management of the overall roadmap.
      • Start by identifying areas of commonality between gap closure actions, for instance:
        • Group all actions within a security domain into a single initiative.
        • Group together similar actions, such as all actions that require updating policies.
        • Consider combining actions that have inter-dependencies.
      • While it is recommended that you consolidate actions as much as possible, some actions should become initiatives on their own. This will be appropriate when:
        • The action is time sensitive and consolidating it with other actions will cause scheduling issues.
        • Actions that could otherwise be consolidated have different business sponsors or owners and need to be kept separate for funding or accountability reasons.
    3. Link the initiative actions on the Gap Analysis tab using the drop-down list in the Initiative Name column.

    Initiative consolidation example

    In the example below, we see three gap closure actions within the Security Culture and Awareness domain being consolidated into a single initiative “Develop security awareness program.”

    We can also see one gap closure action within the same domain being grouped with two actions from the Security Policies domain into another initiative “Update security policies.”

    Info-Tech Insight

    As you go through this exercise, you may find that some actions that you previously categorized as tasks could be consolidated into an initiative.

    A screenshot showing how six sample gap closure actions can be distilled into two gap closure initiatives. Part of the 'Information Security Gap Analysis Tool.'

    3.1.3 Finalize your initiative list

    Estimated Time: 30 minutes

    1. Review your final list of initiatives and make any required updates.
    2. Optionally, add a description or paste in a list of the individual gap closure actions that are associated with the initiative. This will make it easier to perform the cost and benefit analysis.
    3. Use the drop-down list to indicate which of the security alignment goals most appropriately reflects the objectives of the initiative. If you are unsure, use the legend next to the table to find the primary security domain associated with the initiative and then select the recommended security alignment goal.
      • This step is important to understand how the initiative supports the business goals identified earlier.

     A screenshot showing the primary security alignment goal, part of the 'Initiative List' tab of the 'Information Security Gap Analysis Tool.'

    3.2 Conduct cost/ benefit analysis

    Estimated Time: 1-2 hours

    1. As a group, define the criteria to be used to conduct the cost/benefit analysis, following the instructions on the next slide.
    2. Assign costing and benefits information for each initiative.
    3. Define dependencies or business impacts if they will help with prioritization.

    Input

    • Gap analysis
    • Initiative list

    Output

    • Completed cost/benefit analysis for initiative list

    Materials

    • Information Security Gap Analysis Tool

    Participants

    • Security Team
    • Subject Matter Experts From IT, HR, Legal, Facilities, Compliance, Audit, Risk Management
    • Project Management Office

    Download the Information Security Gap Analysis Tool

    3.2.1 Define costing criteria

    Estimated Time: 30 minutes

    1. On the Setup tab of the Information Security Gap Analysis Tool, enter high, medium, and low ranges for initial and ongoing costs and efforts.
      1. Initial costs are one-time, upfront capital investments (e.g. hardware and software costs, project-based consulting fees, training).
      2. Ongoing cost is any annually recurring operating expenses that are new budgetary costs (e.g. licensing, maintenance, subscription fees).
      3. Initial staffing in hours is total time in person hours required to complete a project. It is not total elapsed time but dedicated time. Consider time required to gather requirements and to design, test, and implement the solution.
      4. Ongoing staffing in FTEs is the ongoing average effort required to support that initiative after implementation.
    2. In addition to ranges, provide an average for each. These will be used to calculate estimated total costs for the roadmap.

    A screenshot showing the initiative costs for estimation, part of the 'Setup' tab of the 'Information Security Gap Analysis Tool.' The range of costs is labeled with an arrow with number 1 on it, and the average cost per initiative is labeled with an arrow with number 2 on it.

    Make sure that your ranges allow for differentiation between initiatives to enable prioritization. For instance, if you set your ranges too low, all your initiatives will be assessed as high cost, providing no help when you must prioritize them.

    3.2.2 Define benefits criteria

    Estimated Time: 30 minutes

    1. On the Setup tab of the Information Security Gap Analysis Tool, enter high, medium, and low values for the Alignment with Business Benefit.
      • This variable is meant to capture how well each initiative aligns with organizational goals and objectives.
      • By default, this benefit is linked directly to business goals through the primary and secondary security alignment goals. This allows the tool to automatically calculate the benefit based on the security alignment goals associated with each initiative.
      • If you change these values, you may need to override the calculated values in the prioritization tab.
    2. Enter a high, medium, and low value for the Security Benefit.
      • This variable is meant to capture the relative security benefit or risk reduction being provided by the gap initiative.
      • By default, this benefit is linked to security risk reduction.

    A screenshot showing the initiative benefits for estimation, part of the 'Setup' tab of the 'Information Security Gap Analysis Tool.'

    Some organizations prefer to use the “Security Benefit” criteria to demonstrate how well each initiative supports specific compliance goals.

    3.2.3 Complete the cost/benefit analysis

    Estimated Time: 1-2 hours

    1. On the Prioritization tab, use the drop-down lists to enter the estimated costs and efforts for each initiative, using the criteria defined earlier.
      • If you have actual costs available, you can optionally enter them under the Detailed Cost Estimates columns.
    2. Enter the estimated benefits, also using the criteria defined earlier.
      • The Alignment with Business benefit will be automatically populated, but you can override this value using the drop-down list if desired.

    A screenshot showing the estimated cost, estimated effort, and estimated benefits section, part of the 'Prioritization' tab of the 'Information Security Gap Analysis Tool.' Estimated cost and estimated effort are labeled with an arrow with number 1 on it, and estimated benefits is labeled with an arrow with a number 2 on it.

    3.2.4 Optionally enter detailed cost estimates

    Estimated Time: 30 minutes

    1. For each initiative, the tool will automatically populate the Detailed Cost Estimates and Detailed Staffing Estimates columns using the averages that you provided in steps 3.2.1 and 3.2.2. However, if you have more detailed data about the costs and effort requirements for an initiative, you can override the calculated data by manually entering it into these columns. For example:
      • You are planning to subscribe to a security awareness vendor, and you have a quote from them specifying that the initial cost will be $75,000.
      • You have defined your “Medium” cost range as being “$10-100K”, so you select medium as your initial cost for this initiative in step 3.2.3. As you defined the average for medium costs as being $50,000, this is what the tool will put into the detailed cost estimate.
      • You can override this average by entering $75,000 as the initial cost in the detailed cost estimate column.

    A screenshot showing the detailed cost estimates and detailed staffing estimates columns, part of the 'Prioritization' tab of the 'Information Security Gap Analysis Tool.' These columns are labeled with an arrow with a number 1 on it.

    Case Study

    Credit Service Company

    Industry: Financial Services

    Source: Info-Tech Research Group

    A chart titled 'Framework Components,' displaying how the Credit Service Company profiled in the case study performed a current state assessment, created gap initiatives, and prioritized gap initiatives.

    3.3 Prioritize initiatives

    Estimated Time: 2-3 hours

    1. As a group, review the results of the cost/benefit analysis. Optionally, complete the Other Considerations columns in the Prioritization tab:
      • Dependencies can refer to other initiatives on the list or any other dependency that relates to activities or projects within the organization.
      • Business impacts can be helpful to document as they may require additional planning and communication that could impact initiative timelines.
    2. Follow step 3.3.1 to create an effort map with the results of the cost/benefit analysis.
    3. Follow step 3.3.2 to assign initiatives into execution waves.

    Input

    • Gap analysis
    • Initiative list
    • Cost/benefit analysis

    Output

    • Prioritized list of initiatives

    Materials

    • Information Security Gap Analysis Tool
    • Whiteboard

    Participants

    • Security Team
    • IT Leadership
    • Project Management Office

    Download the Information Security Gap Analysis Tool

    3.3.1 Create effort map

    Estimated Time: 30 minutes

    1. On a whiteboard, draw the quadrant diagram shown.
    2. Create sticky notes for each initiative on your initiative list.
    3. For each initiative, use the “Cost/Effort Rating” and the “Benefit Rating” calculated on the Prioritization tab to place the corresponding sticky note onto the diagram.

    An effort map is a tool used for the visualization of a cost/benefit analysis. It is a quadrant output that visually shows how your gap initiatives were prioritized. In this example, the initiative “Update Security Policies” was assessed as low cost/effort (3) and high benefit (10).

    An image showing how 'update security policies,' as ranked on a cost/effort and benefit quadrant, translates to a cost/effort and benefit rating on the 'Prioritization' tab of the 'Information Security Gap Analysis Tool.'

    3.3.2 Assign initiatives to execution waves

    Estimated Time: 60 minutes

    1. Using sticky flip chart sheets, create four sheets and label them according to the four execution waves:
      • MUST DO – These are initiatives that need to get moving right away. They may be quick wins, items with critical importance, or foundational projects upon which many other initiatives depend.
      • SHOULD DO – These are important initiatives that need to get done but cannot launch immediately due to budget constraints, dependencies, or business impacts that require preparation.
      • COULD DO – Initiatives that have merit but are not a priority.
      • WON’T DO – Initiatives where the costs outweigh the benefits.
    2. Using the further instructions on the following slides, move the initiative sticky notes from your effort map into the waves.

    Considerations for prioritization

    • Starting from the top right of the effort map, begin pulling stickies off and putting them in the appropriate roadmap category.
    • Keep dependencies in mind. If an important initiative depends on a low-priority one being completed first, then pull dependent initiatives up the list.
    • It may be helpful to think of each wave as representing a specific time frame (e.g. wave 1 = first year of your roadmap, wave 2 = year two, wave 3 = year three).

    Info-Tech Insight

    Use an iterative approach. Most organizations tend to put too many initiatives into wave 1. Be realistic about what you can accomplish and take several passes at the exercise to achieve a balance.

    An image showing how to map the sticky notes from a sample exercise, as placed on a cost/effort and benefit quadrant, into waves.

    3.3.3 Finalize prioritization

    Estimated Time: 30 minutes

    1. Once you have completed placing your initiative sticky notes into the waves, update the Prioritization tab with the Roadmap Wave column.
    2. Optionally, use the Roadmap Sub-Wave column to prioritize initiatives within a single wave.
      • This will allow you more granular control over the final prioritization, especially where dependencies require extra granularity.

    Any initiatives that are currently in progress should be assigned to Wave 0.

    An image showing the roadmap wave and roadmap sub-wave sections, part of the 'Prioritization' tab of the 'Information Security Gap Analysis Tool.' Roadmap wave is labeled with an arrow with a number 1 on it, and roadmap sub-wave is labeled with an arrow with a number 2 on it.

    3.4 Build roadmap

    Estimated Time: 1-3 hours

    1. As a group, follow step 3.4.1 to create your roadmap by scheduling initiatives into the Gantt chart within the Information Security Gap Analysis Tool.
    2. Review the roadmap for resourcing conflicts and adjust as required.
    3. Review the final cost and effort estimates for the roadmap.

    Input

    • Gap analysis
    • Cost/benefit analysis
    • Prioritized initiative list
    • (Optional) List of other non-security IT and business projects

    Output

    • Security strategic roadmap

    Materials

    • Information Security Gap Analysis Tool

    Participants

    • Security Team
    • IT Leadership
    • Project Management Office

    Download the Information Security Gap Analysis Tool

    3.4.1 Schedule initiatives using the Gantt chart

    Estimated Time: 1-2 Hours

    1. On the Gantt Chart tab for each initiative, enter an owner (the individual who will be primarily responsible for execution).
    2. Additionally, enter a start month and year for the initiative and the expected duration in months.
      • You can filter the Wave column to only see specific waves at any one time to assist with the scheduling.
      • You do not need to schedule Wave 4 initiatives as the expectation is that these initiatives will not be done.

    Info-Tech Insight

    Use the Owner column to help identify resourcing constraints. If a single individual is responsible for many different initiatives that are planned to start at the same time, consider staggering those initiatives.

    An image showing the owner and planned start sections, part of the 'Security Roadmap Gantt Chart' tab of the 'Information Security Gap Analysis Tool.' The owner column is labeled with an arrow with a 1 on it, and the planned start column is labeled with an arrow with a 2 on it.

    3.4.2 Review your roadmap

    Estimated Time: 30-60 minutes

    1. When you have completed the Gantt chart, as a group review the overall roadmap to ensure that it is reasonable for your organization. Consider the following:
      • Do you have other IT or business projects planned during this time frame that may impact your resourcing or scheduling?
      • Does your organization have regular change freezes throughout the year that will impact the schedule?
      • Do you have over-subscribed resources? You can filter the list on the Owner column to identify potential over-subscription of resources.
      • Have you considered any long vacations, sabbaticals, parental leaves, or other planned longer-term absences?
      • Are your initiatives adequately aligned to your budget cycle? For instance, if you have an initiative that is expected to make recommendations for capital expenditure, it must be completed prior to budget planning.

    A screenshot image showing parts of the 'Security Roadmap Gantt Chart' tab with sample data in it. Taken from the 'Information Security Gap Analysis Tool.'

    3.4.3 Review your expected roadmap progression

    Estimated Time: 30 minutes

    1. If you complete the optional exercise of filling in the Estimated Gap Closure Percentage column on the Gap Analysis tab, the tool will generate a diagram showing how close to your target state you can expect to get based on the tasks and initiatives in your roadmap. You can review this diagram on the Results tab.
      • Remember that this Expected Maturity at End of Roadmap score assumes that you will complete all tasks and initiatives (including all Wave 4 initiatives).
    2. Copy the diagram into the Information Security Strategy Communication Deck.

    Info-Tech Insight

    Often, internal stakeholders will ask the question “If we do everything on this roadmap, will we be at our target state?” This diagram will help answer that question.

    A screenshot image showing the 'Expected Security Roadmap Progression' with sample data in it. Part of the 'Results' tab of the 'Information Security Gap Analysis Tool.'

    3.4.4 Review your cost/effort estimates table

    Estimated Time: 30 minutes

    1. Once you have completed your roadmap, review the total cost/effort estimates. This can be found in a table on the Results tab. This table will provide initial and ongoing costs and staffing requirements for each wave. This also includes the total three-year investment. In your review consider:
      • Is this investment realistic? Will completion of your roadmap require adding more staff or funding than you otherwise expected?
      • If the investment seems unrealistic, you may need to revisit some of your assumptions, potentially reducing target levels or increasing the amount of time to complete the strategy.
      • This table provides you with the information to have important conversations with management and stakeholders
    2. When you have completed your review, copy the table into the Information Security Strategy Communication Deck.

    A screenshot image showing the 'Information Security Roadmap Cost/Effort Estimates,' part of the 'Results' tab of the 'Information Security Gap Analysis Tool.'

    Phase 4

    Execute and Maintain

    Phase 1

    • 1.1 Define goals & scope
    • 1.2 Assess risks
    • 1.3 Determine pressures
    • 1.4 Determine risk tolerance
    • 1.5 Establish target state

    Phase 2

    • 2.1 Review Info-Tech’s security framework
    • 2.2 Assess your current state
    • 2.3 Identify gap closure actions

    Phase 3

    • 3.1 Define tasks & initiatives
    • 3.2 Perform cost/benefit analysis
    • 3.3 Prioritize initiatives
    • 3.4 Build roadmap

    Phase 4

    • 4.1 Build communication deck
    • 4.2 Develop a security charter
    • 4.3 Execute on your roadmap

    This phase will walk you through the following activities:

    • 4.1 Build your security strategy communication deck.
    • 4.2 Develop a security charter.
    • 4.3 Execute on your roadmap.

    4.1 Build your communication deck

    Estimated Time: 1-3 hours

    1. As a group, review the Information Security Strategy Communication Deck.
    2. Follow the instructions within the template and on the next few slides to customize the template with the results of your strategic roadmap planning.

    Input

    • Completed Security Requirements Gathering Tool
    • Completed Security Pressure Analysis Tool
    • Completed Security Gap Analysis Tool

    Output

    • Information Security Strategy Communication Deck

    Materials

    • Information Security Strategy Communication Deck

    Participants

    • Security Team
    • IT Leadership

    Download the Information Security Gap Analysis Tool

    4.1.1 Customize the Communication Deck

    Estimated Time: 1-2 hours

    1. When reviewing the Information Security Strategy Communication Deck, you will find slides that contain instructions within green text boxes. Follow the instructions within the boxes, then delete the boxes.
      • Most slides only require that you copy and paste screenshots or tables from your tools into the slides.
      • However, some slides require that you customize or add text explanations that need to reflect your unique organization.
      • It is recommended that you pay attention to the Next Steps slide at the end of the deck. This will likely have a large impact on your audience.
    2. Once you have customized the existing slides, you may wish to add additional slides. For instance, you may wish to add more context to the risk assessment or pressure analysis diagrams or provide details on high-priority initiatives.

    An image showing the 'Business Goals Cascade,' part of the 'Information Security Strategy Communication Deck.' A green box on top of the screenshot instructs you to 'Paste your goals cascade from the Information Security Requirements Gathering Tool here.'

    Consider developing multiple versions of the deck for different audiences. Senior management may only want an executive summary, whereas the CIO may be more interested in the methodology used to develop the strategy.

    Communication considerations

    Developing an information security strategy is only half the job. For the strategy to be successful, you will need to garner support from key internal stakeholders. These may include the CIO, senior executives, and business leaders. Without their support, your strategy may never get the traction it needs. When building your communication deck and planning to present to these stakeholders, consider the following:

    • Gaining support from stakeholders requires understanding their needs. Before presenting to a new audience, carefully consider their priorities and tailor your presentation to address them.
    • Use the communication deck to clarify the business context and how your initiatives that will support business goals.
    • When presenting to senior stakeholders, anticipate what questions they might ask and be sure to prepare answers in advance. Always be prepared to speak to any data point within the deck.
    • If you are going to present your strategy to a group and you anticipate that one or more members of that group may be antagonistic, seek out an opportunity to speak to them before the meeting and address their concerns one on one.

    If you have already fully engaged your key stakeholders through the requirements gathering exercises, presenting the strategy will be significantly easier. The stakeholders will have already bought in to the business goals, allowing you to show how the security strategy supports those goals.

    Info-Tech Insight

    Reinforce the concept that a security strategy is an effort to enable the organization to achieve its core mission and goals and to protect the business only to the degree that the business demands. It is important that stakeholders understand this point.

    4.2 Develop a security charter

    Estimated Time: 1-3 hours

    1. As a group, review the Information Security Charter.
    2. Customize the template as required to reflect your information security program. It may include elements such as:
      • A mission and vision statement for information security in your organization
      • The objectives and scope of the security program
      • A description of the security principles upon which your program is built
      • High-level roles and responsibilities for information security within the organization

    Input

    • Completed Security Requirements Gathering Tool
    • Completed Security Pressure Analysis Tool
    • Completed Security Gap Analysis Tool

    Output

    • Information security charter

    Materials

    • Information Security Charter

    Participants

    • Security Team

    Download the Information Security Gap Analysis Tool

    4.2.1 Customize the Information Security Charter

    Estimated Time: 1-3 hours

    1. Involve the stakeholders that were present during Phase 1 activities to allow you to build a charter that is truly reflective of your organization.
    2. The purpose of the security charter is too:
      • Establish a mandate for information security within the organization.
      • Communicate executive commitment to risk and information security management.
      • Outline high-level responsibilities for information security within the organization.
      • Establish awareness of information security within the organization.

    A screenshot of the introduction of the 'Information Security Charter' template.

    A security charter is a formalized and defined way to document the scope and purpose of your security program. It will define security governance and allow it to operate efficiently through your mission and vision.

    4.3 Execute on your roadmap

    1. Executing on your information security roadmap will require coordinated effort by multiple teams within your organization. To ensure success, consider the following recommendations:
      1. If you have a project management office, leverage them to help apply formal project management methodologies to your initiatives.
      2. Develop a process to track the tasks on your strategy task list. Because these will not be managed as formal initiatives, it will be easy to lose track of them.
      3. Develop a schedule for regular reporting of progress on the roadmap to senior management. This will help hold yourself and others accountable for moving the project forward.
    2. Plan to review and update the strategy and roadmap on a regular basis. You may need to add, change, or remove initiatives as priorities shift.

    Input

    • Completed Security Gap Analysis Tool

    Output

    • Execution of your strategy and roadmap

    Materials

    • Information Security Gap Analysis Tool
    • Project management tools as required

    Participants

    • Security Team
    • Project Management Office
    • IT and Corporate Teams, as required

    Info-Tech Insight

    Info-Tech has many resources that can help you quickly and effectively implement most of your initiatives. Talk to your account manager to learn more about how we can help your strategy succeed.

    Summary of Accomplishment

    Knowledge Gained

    • Knowledge of organizational pressures and the drivers behind them
    • Insight into stakeholder goals and obligations
    • A defined security risk tolerance information and baseline
    • Comprehensive knowledge of security current state and summary initiatives required to achieve security objectives

    Deliverables Completed

    If you would like additional support, have our analysts guide you through other phases as part of an Info-Tech workshop.

    Contact your account representative for more information.

    workshops@infotech.com
    1-888-670-8889

    Additional Support

    If you would like additional support, have our analysts guide you through other phases as part of an Info-Tech workshop.

    To accelerate this project, engage your IT team in an Info-Tech workshop with an Info-Tech analyst team.

    Info-Tech analysts will join you and your team at your location or welcome you to Info-Tech’s historic Toronto office to participate in an innovative onsite workshop.

    The following are sample activities that will be conducted by Info-Tech analysts with your team:

    Information Security Program Gap Analysis Tool

    Use our best-of-breed security framework to perform a gap analysis between your current and target states.

    Information Security Requirements Gathering Tool

    Define the business, customer, and compliance alignment for your security program.

    Related Info-Tech Research

    Develop a Security Operations Strategy

    A unified security operations process actively transforms security events and threat information into actionable intelligence, driving security prevention, detection, analysis, and response processes, addressing the increasing sophistication of cyberthreats, and guiding continuous improvement.

    This blueprint will walk through the steps of developing a flexible and systematic security operations program relevant to your organization.

    Implement a Security Governance and Management Program

    Your security governance and management program needs to be aligned with business goals to be effective.

    This approach also helps to provide a starting point to develop a realistic governance and management program.

    This project will guide you through the process of implementing and monitoring a security governance and management program that prioritizes security while keeping costs to a minimum.

    Align Your Security Controls to Industry Frameworks for Compliance

    Don’t reinvent the wheel by reassessing your security program using a new framework.

    Instead, use the tools in this blueprint to align your current assessment outcomes to required standards.

    Bibliography

    “2015 Cost of Data Breach Study: United States.” Sponsored by IBM. Ponemon Institute, May 2015. Web.

    “2016 Cost of Cyber Crime Study & the Risk of Business Innovation.” Ponemon Institute, Oct. 2016. Web. 25 Oct. 2016.

    “2016 Cost of Data Breach Study: Global Analysis.” Ponemon Institute, June 2016. Web. 26 Oct. 2016.

    “2016 Data Breach Investigations Report.” Verizon, 2016. Web. 25 Oct. 2016.

    “2016 NowSecure Mobile Security Report.” NowSecure, 2016. Web. 5 Nov. 2016.

    “2017 Cost of Cyber Crime Study.” Ponemon Institute, Oct. 2017. Web.

    “2018 Cost of Data Breach Study: Global Overview.” Ponemon Institute, July 2018. Web.

    “2018 Data Breach Investigations Report.” Verizon, 2018. Web. Oct. 2019.

    “2018 Global State of Information Security Survey.” CSO, 2017. Web.

    “2018 Thales Data Threat Report.” Thales eSecurity, 2018. Web.

    “2019 Data Breach Investigations Report.” Verizon, 2020. Web. Feb. 2020.

    “2019 Global Cost of a Data Breach Study.” Ponemon Institute, Feb. 2020. Web.

    “2019 The Cost of Cyber Crime Study.” Accenture, 2019. Web Jan 2020.

    “2020 Thales Data Threat Report Global Edition.” Thales eSecurity, 2020. Web. Mar. 2020.

    Ben Salem, Malek. “The Cyber Security Leap: From Laggard to Leader.” Accenture, 2015. Web. 20 Oct. 2016.

    “Cisco 2017 Annual Cybersecurity Report.” Cisco, Jan. 2017. Web. 3 Jan. 2017.

    “Cyber Attack – How Much Will You Lose?” Hewlett Packard Enterprise, Oct. 2016. Web. 3 Jan. 2017.

    “Cyber Crime – A Risk You Can Manage.” Hewlett Packard Enterprise, 2016. Web. 3 Jan. 2017.

    “Global IT Security Risks Survey.” Kaspersky Lab, 2015. Web. 20 October 2016.

    “How Much Is the Data on Your Mobile Device Worth?” Ponemon Institute, Jan. 2016. Web. 25 Oct. 2016.

    “Insider Threat 2018 Report.” CA Technologies, 2018. Web.

    “Kaspersky Lab Announces the First 2016 Consumer Cybersecurity Index.” Press Release. Kaspersky Lab, 8 Sept. 2016. Web. 3 Jan. 2017.

    “Kaspersky Lab Survey Reveals: Cyberattacks Now Cost Large Businesses an Average of $861,000.” Press Release. Kaspersky Lab, 13 Sept. 2016. Web. 20 Oct. 2016.

    “Kaspersky Security Bulletin 2016.” Kaspersky Lab, 2016. Web. 25 Oct. 2016.

    “Managing Cyber Risks in an Interconnected World: Key Findings From the Global State of Information Security Survey 2015.” PwC, 30 Sept. 2014. Web.

    “Measuring Financial Impact of IT Security on Business.” Kaspersky Lab, 2016. Web. 25 Oct. 2016.

    “Ponemon Institute Releases New Study on How Organizations Can Leapfrog to a Stronger Cyber Security Posture.” Ponemon Institute, 10 Apr. 2015. Web. 20 Oct. 2016.

    “Predictions for 2017: ‘Indicators of Compromise’ Are Dead.” Kaspersky Lab, 2016. Web. 4 Jan. 2017.

    “Take a Security Leap Forward.” Accenture, 2015. Web. 20 Oct. 2016.

    “Trends 2016: (In)security Everywhere.” ESET Research Laboratories, 2016. Web. 25 Oct. 2016.

    Research Contributors

    • Peter Clay, Zeneth Tech Partners, Principal
    • Ken Towne, Zeneth Tech Partners, Security Architect
    • Luciano Siqueria, Road Track, IT Security Manager
    • David Rahbany, The Hain Celestial Group, Director IT Infrastructure
    • Rick Vadgama, Cimpress, Head of Information Privacy and Security
    • Doug Salah, Wabtec Corp, Manager of Information Security and IT Audit
    • Peter Odegard, Children’s Hospitals and Clinics, Information Security Officer
    • Trevor Butler, City of Lethbridge, Information Technology General Manager
    • Shane Callahan, Tractor Supply, Director of Information Security
    • Jeff Zalusky, Chrysalis, President/CEO
    • Candy Alexander, Independent Consultant, Cybersecurity and Information Security Executive
    • Dan Humbert, YMCA of Central Florida, Director of Information Technology
    • Ron Kirkland, Crawford & Co, Manager ICT Security & Customer Service
    • Jason Bevis – FireEye, Senior Director Orchestration Product Management - Office of the CTO
    • Joan Middleton, Village of Mount Prospect, IT Director
    • Jim Burns, Great America Financial Services, Vice President Information Technology
    • Ryan Breed, Hudson’s Bay, Information Security Analyst
    • James Fielder, Farm Credit Services – Central Illinois, Vice President of Information Systems

    Adding the Right Value: Building Cloud Brokerages That Enable

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    • Parent Category Name: Strategy and Organizational Design
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    In many cases, the answer is to develop a cloud brokerage to manage the complexity. But what should your cloud broker be delivering, and how?

    Our Advice

    Critical Insight

    • To avoid failure, you need to provide security and compliance, but basic user satisfaction means becoming a frictionless intermediary.
    • Enabling brokers provide knowledge and guidance for the best usage of cloud.
    • While GCBs fill a critical role as a control point for IT consumption, they can easily turn into a friction point for IT projects. It’s important to find the right balance between enabling compliance and providing frictionless usability.

    Impact and Result

    • Avoid disintermediation.
    • Maintain compliance.
    • Leverage economies of scale.
    • Ensure architecture discipline.

    Adding the Right Value: Building Cloud Brokerages That Enable Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Build a Cloud Brokerage Deck – A guide to help you start designing a cloud brokerage that delivers value beyond gatekeeping.

    Define the value, ecosystem, and metrics required to add value as a brokerage. Develop a brokerage value proposition that aligns with your audience and capabilities. Define and rationalize the ecosystem of partners and value-add activities for your brokerage. Define KPIs that allow you to maximize and balance both usability and compliance.

    • Adding the Right Value: Building Cloud Brokerages That Enable Storyboard
    [infographic]

    Further reading

    Adding the Right Value: Building Cloud Brokerages That Enable

    Considerations for implementing an institutional-focused cloud brokerage.

    Your Challenge

    Increasingly, large institutions and governments are adopting cloud-first postures for delivering IT resources. Combined with the growth of cloud offerings that are able to meet the certifications and requirements of this segment that has been driven by federal initiatives like Cloud-First in Canada and Cloud Smart in the United States, these two factors have left institutions (and the businesses that serve them) with the challenge of delivering cloud services to their users while maintaining compliance, control, and IT sanity.

    In many cases, the answer is to develop a cloud brokerage to manage the complexity. But what should your cloud broker be delivering and how?

    Navigating the Problem

    Not all cloud brokerages are the same. And while they can be an answer to cloud complexity, an ineffective brokerage can drain value and complicate operations even further. Cloud brokerages need to be designed:

    1. To deliver the right type of value to its users.
    2. To strike the balance between effective governance & security and flexibility & ease of use.

    Info-Tech’s Approach

    By defining your end goals, framing solutions based on the type of value and rigor your brokerage needs to deliver, and focusing on the right balance of security and flexibility, you can deliver a brokerage that delivers the best of all worlds.

    1. Define the brokerage value you want to deliver.
    2. Build the catalog and partner ecosystem.
    3. Understand how to maximize adoption and minimize disintermediation while maintaining architectural discipline and compliance.

    Info-Tech Insight

    Sometimes a brokerage delivery model makes sense, sometimes it doesn’t! Understanding the value addition you want your brokerage to provide before creating it allows you to not only avoid pitfalls and maximize benefits but also understand when a brokerage model does and doesn’t make sense in the first place.

    Project Overview

    Understand what value you want your brokerage to deliver

    Different institutions want brokerage delivery for different reasons. It’s important to define up front why your users need to work through a brokerage and what value that brokerage needs to deliver.

    What’s in the catalog? Is it there to consolidate and simplify billing and consumption? Or does it add value further up the technology stack or value chain? If so, how does that change the capabilities you need internally and from partners?

    Security and compliance are usually the highest priority

    Among institutions adopting cloud, a broker that can help deliver their defined security and compliance standards is an almost universal requirement. Especially in government institutions, this can mean the need to meet a high standard in both implementation and validation.

    The good news is that even if you lack the complete set of skills in-house, the high certification levels available from hyperscale providers combined with a growing ecosystem of service providers working on these platforms means you can usually find the right partner(s) to make it possible.

    The real goal: frictionless intermediation and enablement

    Ultimately, if end users can’t get what they need from you, they will go around you to get it. This challenge, which has always existed in IT, is further amplified in a cloud service world that offers users a cornucopia of options outside the brokerage. Furthermore, cloud users expect to be able to consume IT seamlessly. Without frictionless satisfaction of user demand your brokerage will become disintermediated, which risks your highest priorities of security and compliance.

    Understand the evolution: Info-Tech thought model

    While initial adoption of cloud brokerages in institutions was focused on ensuring the ability of IT to extend its traditional role as gatekeeper to the realm of cloud services, the focus has now shifted upstream to enabling ease of use and smart adoption of cloud services. This is evidenced clearly in examples like the US government’s renaming of its digital strategy from “Cloud First” to “Cloud Smart” and has been mirrored in other regions and institutions.

    Info-Tech Insights

    To avoid failure, you need to provide security and compliance.

    Basic user satisfaction means becoming a frictionless intermediary.

    Exceed expectations! Enabling brokers provide knowledge and guidance for the best usage of cloud.

    • Security & Compliance
    • Frictionless Intermediation
    • Cloud-Enabling Brokerage

    Define the role of a cloud broker

    Where do brokers fit in the cloud model?

    • NIST Definition: An entity that manages the use, performance, and delivery of cloud services and negotiates relationships between cloud providers and cloud consumers.
    • Similar to a telecom master agent, a cloud broker acts as the middle-person and end-user point of contact, consolidating the management of underlying providers.
    • A government or institutional cloud broker (GCB) is responsible for the delivery of all cloud services consumed by the departments or agencies it supports or that are mandated to use it.

    Balancing governance and agility

    Info-Tech Insight

    While GCBs fill a critical role as a control point for IT consumption, they can easily turn into a friction point for IT projects. It’s important to find the right balance between enabling compliance and providing frictionless usability.

    Model brokerage drivers and benefits

    Reduced costs: Security through standardization: Frictionless consumption: Avoid disinter-mediation; Maintain compliance; Leverage economies of scale; Ensure architecture discipline

    Maintain compliance and ensure architecture discipline: Brokerages can be an effective gating point for ensuring properly governed and managed IT consumption that meets the specific regulations and compliances required for an institution. It can also be a strong catalyst and enabler for moving to even more effective cloud consumption through automation.

    Avoid disintermediation: Especially in institutions, cloud brokers are a key tool in the fight against disintermediation – that is, end users circumventing your IT department’s procurement and governance by consuming an ad hoc cloud service.

    Leverage economies of scale: Simply put, consolidation of your cloud consumption drives effectiveness by making the most of your buying power.

    Info-Tech Insights

    Understanding the importance of each benefit type to your brokerage audience will help you define the type of brokerage you need to build and what skills and partners will be required to deliver the right value.

    The brokerage landscape

    The past ten years have seen governments and institutions evolve from basic acceptance of cloud services to the usage of cloud as the core of most IT initiatives.

    • As part of this evolution, many organizations now have well-defined standards and guidance for the implementation, procurement, and regulation of cloud services for their use.
    • Both Canada (Strategic Plan for Information Management and Information Technology) and the United States (Cloud Smart – formerly known as Cloud First) have recently updated their guidance on adoption of cloud services. The Australian Government has also recently updated its Cloud Computing Policy.
    • AWS and Azure both now claim Full FedRAMP (Federal Risk and Authorization Management Program) certification.
    • This has not only enabled easy adoption of these core hyperscale cloud service by government but also driven the proliferation of a large ecosystem of FedRAMP-authorized cloud service providers.
    • This trend started with government at the federal level but has cascaded downstream to provincial and municipal governments globally, and the same model seems likely to be adopted by other governments and other institution types over time.

    Info-Tech Insight

    The ecosystem of platforms and tools has grown significantly and examples of best practices, especially in government, are readily available. Once you’ve defined your brokerage’s value stance, the building blocks you need to deliver often don’t need to be built from scratch.

    Address the unique challenges of business-led IT in institutions

    With the business taking more accountability and management of their own technology, brokers must learn how to evolve from being gatekeepers to enablers.

    This image This lists the Cons of IT acting as a gatekeeper providing oversight, and the Pros of IT acting as an Enabler in an IT Partnership.  the Cons are: Restrict System Access; Deliver & Monitor Applications; Own Organizational Risk; Train the Business.  The Pros are: Manage Role-Based Access; Deliver & Monitor Platforms; Share Organizational Risk; Coach & Mentor the Business

    Turn brokerage pitfalls into opportunities

    The greatest risks in using a cloud broker come from its nature as a single point of distribution for service and support. Without resources (or automation) to enable scale, as well as responsive processes for supporting users in finding the right services and making those services available through the brokerage, you will lose alignment with your users’ needs, which inevitably leads to disintermediation, loss of IT control, and broken compliance

    Info-Tech Insights

    Standardization and automation are your friend when building a cloud brokerage! Sometimes this means having a flexible catalog of options and configurations, but great brokerages can deliver value by helping their users redefine and evolve their workloads to work more effectively in the cloud. This means providing guidance and facilitating the landing/transformation of users’ workloads in the cloud, the right way.

    Challenges Impact
    • Single point of failure
    • Managing capacity
    • Alignment of brokerage with underlying agencies
    • Additional layer of complexity
    • Inability to deliver service
    • Disintermediation
    • Broken security/compliance
    • Loss of cost control/purchasing power

    Validate your cloud brokerage strategy using Info-Tech’s approach

    Value Definition

    • Define your brokerage type and value addition

    Capabilities Mapping

    • Understand the partners and capabilities you need to be able to deliver

    Measuring Value

    • Define KPIs for both compliant delivery and frictionless intermediation

    Provide Cloud Excellence

    • Move from intermediation to enablement and help users land on the cloud the right way

    Define the categories for your brokerage’s benefit and value

    Depending on the type of brokerage, the value delivered may be as simple as billing consolidation, but many brokerages go much deeper in their value proposition.

    This image depicts a funnel, where the following inputs make up the Broker Value: Integration, Interface and Management Enhancement; User Identity and Risk Management/ Security & Compliance; Cost & Workload Efficiency, Service Aggregation

    Define the categories of brokerage value to add

    • Purchasing Agents save the purchaser time by researching services from different vendors and providing the customer with information about how to use cloud computing to support business goals.
    • Contract Managers may also be assigned power to negotiate contracts with cloud providers on behalf of the customer. In this scenario, the broker may distribute services across multiple vendors to achieve cost-effectiveness, while managing the technical and procurement complexity of dealing with multiple vendors.
      • The broker may provide users with an application program interface (API) and user interface (UI) that hides any complexity and allows the customer to work with their cloud services as if they were being purchased from a single vendor. This type of broker is sometimes referred to as a cloud aggregator.
    • Cloud Enablers can also provide the customer with additional services, such as managing the deduplication, encryption, and cloud data transfer and assisting with data lifecycle management and other activities.
    • Cloud Customizers integrate various underlying cloud services for customers to provide a custom offering under a white label or its own brand.
    • Cloud Agents are essentially the software version of a Contract Manager and act by automating and facilitating the distribution of work between different cloud service providers.

    Info-Tech Insights

    Remember that these categories are general guidelines! Depending on the requirements and value a brokerage needs to deliver, it may fit more than one category of broker type.

    Brokerage types and value addition

    Info-Tech Insights

    Each value addition your brokerage invests in delivering should tie to reinforcing efficiency, compliance, frictionlessness, or enablement.

    Value Addition Purchasing Agent Contract Manager Cloud Enabler Cloud Customizer Cloud Agent
    Underlying service selection

    Standard Activity

    Standard Activity Standard Activity Standard Activity Common Activity
    Support and info Standard Activity

    Common Activity

    Standard Activity Standard Activity Common Activity
    Contract lifecycle (pricing/negotiation) Standard Activity Common Activity Standard Activity
    Workload distribution (to underlying services) (aggregation) Common Activity Standard Activity Standard Activity Standard Activity
    Value-add or layered on services Standard Activity Common Activity
    Customization/integration of underlying services Standard Activity
    Automated workload distribution (i.e. software) Standard Activity

    Start by delivering value in these common brokerage service categories

    Security & Compliance

    • Reporting & Auditing
    • SIEM & SOC Services
    • Patching & Monitoring

    Cost Management

    • Right-Sizing
    • Billing Analysis
    • Anomaly Detection & Change Recommendations

    Data Management

    • Data Tiering
    • Localization Management
    • Data Warehouse/Lake Services

    Resilience & Reliability

    • Backup & Archive
    • Replication & Sync
    • DR & HA Management
    • Ransomware Prevention/Mitigation

    Cloud-Native & DevOps Enablement

    • Infrastructure as Code (IaC)
    • DevOps Tools & Processes
    • SDLC Automation Tools

    Design, Transformation, and Integration

    • CDN Integration
    • AI Tools Integration
    • SaaS Customizations

    Activity: Brokerage value design

    Who are you and who are you building this for?

    • Internal brokerage (i.e. you are a department in an organization that is tasked with providing IT resources to other internal groups)
      • No profit motivation
      • Primary goal is to maintain compliance and avoid disintermediation
    • Third-party brokerage (i.e. you are an MSP that needs to build a brokerage to provide a variety of downstream services and act as the single point of consumption for an organization)
      • Focus on value-addition to the downstream services you facilitate for your client
      • Increased requirement to quickly add new partners/services from downstream as required by your client

    What requirements and pains do you need to address?

    • Remember that in the world of cloud, users ultimately can go around IT to find the resources and tools they want to use. In short, if you don’t provide ease and value, they will get it somewhere else.
    • Assess the different types of cloud brokerages out there as a guide to what sort of value you want to deliver.

    Why are you creating a brokerage? There are several categories of driver and more than one may apply.

    • Compliance and security gating/validation
    • Cost consolidation and governance
    • Value-add or feature enhancement of raw/downstream services being consumed

    It’s important to clearly understand how best you can deliver unique value to ensure that they want to consume from you.

    This is an image of a Venn diagram between the following: Who are you trying to serve?; Why and how are you uniquely positioned to deliver?; What requirements do they have and what pain points can you help solve?.  Where all three circles overlap is the Brokerage Value Proposition.

    Understand the ecosystem you’ll require to deliver value

    GCB

    • Enabling Effectiveness
    • Cost Governance
    • Adoption and User Satisfaction
    • Security & Compliance

    Whatever value proposition and associated services your brokerage has defined, either internal resources or additional partners will be required to run the platform and processes you want to offer on top of the defined base cloud platforms.

    Info-Tech Insights

    Remember to always align your value adds and activities to the four key themes:

    • Efficiency
    • Compliance
    • Frictionlessness
    • Cloud Enablement

    Delivering value may require an ecosystem

    The additional value your broker delivers will depend on the tools and services you can layer on top of the base cloud platform(s) you support.

    In many cases, you may require different partners to fulfil similar functions across different base platforms. Although this increases complexity for the brokerage, it’s also a place where additional value can be delivered to end users by your role as a frictionless intermediary.

    Base Partner/Platform

    • Third-party software & platforms
    • Third-party automations & integrations
    • Third-party service partners
    • Internal value-add functions

    Build the ecosystem you need for your value proposition

    Leverage partners and automation to bake compliance in.

    Different value-add types (based on the category/categories of broker you’re targeting) require different additional platforms and partners to augment the base cloud service you’re brokering.

    Security & Config

    • IaC Tools
    • Cloud Resource Configuration Validation
    • Templating Tools
    • Security Platforms
    • SDN and Networking Platforms
    • Resilience (Backup/Replication/DR/HA) Platforms
    • Data & Storage Management
    • Compliance and Validation Platforms & Partners

    Cost Management

    • Subscription Hierarchy Management
    • Showback and Chargeback Logic
    • Cost Dashboarding and Thresholding
    • Governance and Intervention

    Adoption & User Satisfaction

    • Service Delivery SLAs
    • Support Process & Tools
    • Capacity/Availability Management
    • Portal Usability/UX

    Speed of Evolution

    • Partner and Catalog/Service Additions
    • Broker Catalog Roadmapping
    • User Request Capture (new services)
    • User Request Capture (exceptions)

    Build your features and services lists

    Incorporate your end user, business, and IT perspectives in defining the list of mandatory and desired features of your target solution.

    See our Implement a Proactive and Consistent Vendor Selection Process blueprint for information on procurement practices, including RFP templates.

    End User

    • Visual, drag-and-drop models to define data models, business logic, and user interfaces
    • One-click deployment
    • Self-healing application
    • Vendor-managed infrastructure
    • Active community and marketplace
    • Prebuilt templates and libraries
    • Optical character recognition and natural language processing

    Business

    • Audit and change logs
    • Theme and template builder
    • Template management
    • Knowledgebase and document management
    • Role-based access
    • Business value, operational costs, and other KPI monitoring
    • Regulatory compliance
    • Consistent design and user experience across applications
    • Business workflow automation

    IT

    • Application and system performance monitoring
    • Versioning and code management
    • Automatic application and system refactoring and recovery
    • Exception and error handling
    • Scalability (e.g. load balancing) and infrastructure management
    • Real-time debugging
    • Testing capabilities
    • Security management
    • Application integration management

    Understand the stakeholders

    Hyperscale Platform/Base Platform: Security; Compliance and Validation;Portal/Front-End; Cost Governance; Broker Value Add(s)

    Depending on the value-add(s) you are trying to deliver, as well as the requirements from your institution(s), you will have a different delineation of responsibilities for each of the value-add dimensions. Typically, there will be at least three stakeholders whose role needs to be considered for each dimension:

    • Base Cloud Provider
    • Third-Party Platforms/Service Providers
    • Internal Resources

    Info-Tech Insights

    It’s important to remember that the ecosystem of third-party options available to you in each case will likely be dependent on if a given partner operates or supports your chosen base provider.

    Define the value added by each stakeholder in your value chain

    Value Addition Cost Governance Security & Compliance Adoption and User Satisfaction New Service Addition Speed End-User Cloud Effectiveness
    Base platform(s)
    Third party
    Internal

    A basic table of the stakeholders and platforms involved in your value stream is a critical tool for aligning activities and partners with brokerage value.

    Remember to tie each value-add category you’re embarking on to at least one of the key themes!

    Cost Governance → Efficiency

    Security & Compliance → Compliance

    Adoption & User Satisfaction → Frictionlessness

    New Service Addition Responsiveness → Frictionlessness, Enablement

    End-User Cloud Effectiveness → Enablement

    Info-Tech Insights

    The expectations for how applications are consumed and what a user experience should look like is increasingly being guided by the business and by the disintermediating power of the cloud-app ecosystem.

    “Enabling brokers” help embrace business-led IT

    In environments where compliance and security are a must, the challenges of handing off application management to the business are even more complex. Great brokers learn to act not just as a gatekeeper but an enabler of business-led IT.

    Business Empowerment

    Organizations are looking to enhance their Agile and BizDevOps practices by shifting traditional IT practices left and toward the business.

    Changing Business Needs

    Organizational priorities are constantly changing. Cost reduction opportunities and competitive advantages are lost because of delayed delivery of features.

    Low Barrier to Entry

    Low- and no-code development tools, full-stack solutions, and plug-and-play architectures allow non-technical users to easily build and implement applications without significant internal technical support or expertise.

    Democratization of IT

    A wide range of digital applications, services, and information are readily available and continuously updated through vendor and public marketplaces and open-source communities.

    Technology-Savvy Business

    The business is motivated to learn more about the technology they use so that they can better integrate it into their processes.

    Balance usability and compliance: accelerate cloud effectiveness

    Move to being an accelerator and an enabler! Rather than creating an additional layer of complexity, we can use the abstraction of a cloud brokerage to bring a wide variety of value-adds and partners into the ecosystem without increasing complexity for end users.

    Manage the user experience

    • Your portal is a great source of data for optimizing user adoption and satisfaction.
    • Understand the KPIs that matter to your clients or client groups from both a technical and a service perspective.

    Be proactive and responsive in meeting changing needs

    • Determine dashboard consumption by partner view.
    • Regularly review and address the gaps in your catalog.
    • Provide an easy mechanism for adding user-demanded services.

    Think like a service provider

    • You do need to be able to communicate and even market internally new services and capabilities as you add them or people won't know to come to you to use them.
    • It's also critical in helping people move along the path to enablement and knowing what might be possible that they hadn't considered.

    Provide cloud excellence functions

    Enablement Broker

    • Mentorship & Training
      • Build the skills, knowledge, and experiences of application owners and managers with internal and external expertise.
    • Organizational Change Leadership
      • Facilitate cultural, governance, and other organizational changes through strong relationships with business and IT leadership.
    • Good Delivery Practices & Thinking
      • Develop, share, and maintain a toolkit of good software development lifecycle (SDLC) practices and techniques.
    • Knowledge Sharing
      • Centralize a knowledgebase of up-to-date and accurate documentation and develop community forums to facilitate knowledge transfer.
    • Technology Governance & Leadership
      • Implement the organizational standards, policies, and rules for all applications and platforms and coordinate growth and sprawl.
    • Shared Services & Integrations
      • Provide critical services and integrations to support end users with internal resources or approved third-party providers and partners.

    Gauge value with the right metrics

    Focus your effort on measuring key metrics.

    Category

    Purpose

    Examples

    Business Value – The amount of value and benefits delivered. Justify the investment and impact of the brokerage and its optimization to business operations. ROI, user productivity, end-user satisfaction, business operational costs, error rate
    Application Quality – Satisfaction of application quality standards. Evaluate organizational effort to address and maximize user satisfaction and adoption rates. Adoption rate, usage friction metrics, user satisfaction metrics
    Delivery Effectiveness – The delivery efficiency of changes. Enable members to increase their speed to effective deployment, operation, and innovation on cloud platforms. Speed of deployment, landing/migration success metrics

    Determine measures that demonstrate the value of your brokerage by aligning it with your quality definition, value drivers, and users’ goals and objectives. Recognize that your journey will require constant monitoring and refinement to adjust to situations that may arise as you adopt new products, standards, strategies, tactics, processes, and tools.

    Activity Output

    Ultimately, the goal is designing a brokerage that can evolve from gatekeeping to frictionless intermediation to cloud enablement.

    Maintain focus on the value proposition, your brokerage ecosystem, and the metrics that represent enablement for your users and avoid pitfalls and challenges from the beginning.

    Activity: Define your brokerage type and value addition; Understand the partners and capabilities you need to be able to deliver; Define KPIs for both delivery (compliance) and adoption (frictionlessness); Output: GCB Strategy Plan; Addresses: Why and when you should build a GCB; How to avoid pitfalls; How to maximize benefits; How to maximize responsiveness and user satisfaction; How to roadmap and add services with agility.

    Appendix

    Related blueprints and tools

    Document Your Cloud Strategy

    This blueprint covers aligning your value proposition with general cloud requirements.

    Define Your Digital Business Strategy

    Phase 1 of this research covers identifying value chains to be transformed.

    Embrace Business-Managed Applications

    Phase 1 of this research covers understanding the business-managed applications as a factor in developing a frictionless intermediary model.

    Implement a Proactive and Consistent Vendor Selection Process

    This blueprint provides information on partner selection and procurement practices, including RFP templates.

    Bibliography

    “3 Types of Cloud Brokers That Can Save the Cloud.” Cloud Computing Topics, n.d. Web.

    Australian Government Cloud Computing Policy. Government of Australia, October 2014. Web.

    “Cloud Smart Policy Overview.” CIO.gov, n.d. Web.

    “From Cloud First to Cloud Smart.” CIO.gov, n.d. Web.

    Gardner, Dana. “Cloud brokering: Building a cloud of clouds.” ZDNet, 22 April 2011. Web.

    Narcisi, Gina. “Cloud, Next-Gen Services Help Master Agents Grow Quickly And Beat 'The Squeeze' “As Connectivity Commissions Decline.” CRN, 14 June 2017. Web.

    Smith, Spencer. “Asigra calls out the perils of cloud brokerage model.” TechTarget, 28 June 2019. Web.

    Tan, Aaron. “Australia issues new cloud computing guidelines.” TechTarget, 27 July 2020. Web.

    The European Commission Cloud Strategy. ec.europa.eu, 16 May 2019. Web.

    “TrustRadius Review: Cloud Brokers 2022.” TrustRadius, 2022. Web.

    Yedlin, Debbie. “Pros and Cons of Using a Cloud Broker.” Technology & Business Integrators, 17 April 2015. Web.

    It wasn't me

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    • Parent Category Name: Security and Risk
    • Parent Category Link: /security-and-risk

    You heard the message before, and yet....  and yet it does not sink in.

    In july 2019 already, according to retruster:

    • The average financial cost of a data breach is $3.86m (IBM)
    • Phishing accounts for 90% of data breaches
    • 15% of people successfully phished will be targeted at least one more time within the year
    • BEC scams accounted for over $12 billion in losses (FBI)
    • Phishing attempts have grown 65% in the last year
    • Around 1.5m new phishing sites are created each month (Webroot)
    • 76% of businesses reported being a victim of a phishing attack in the last year
    • 30% of phishing messages get opened by targeted users (Verizon)

    This is ... this means we, as risk professionals may be delivering our messsage the wrong way. So, I really enjoyed my colleague Nick Felix (who got it from Alison Francis) sending me the URL of this video: Enjoy, but mostly: learn, because we want our children to enjoy the fruits of our work.

    Register to read more …

    Monitor IT Employee Experience

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    • Parent Category Name: Engage
    • Parent Category Link: /engage
    • In IT, high turnover and sub-optimized productivity can have huge impacts on IT’s ability to execute SLAs, complete projects on time, and maintain operations effectively.
    • With record low unemployment rates in IT, retaining top employees and keeping them motivated in their jobs has never been more critical.

    Our Advice

    Critical Insight

    • One bad experience can cost you your top employee. Engagement is the sum total of the day-to-day experiences your employees have with your company.
    • Engagement, not pay, drives results. Engagement is key to your team's productivity and ability to retain top talent. Approach it systematically to learn what really drives your team.
    • It’s time for leadership to step up. As the CIO, it’s up to you to take ownership of your team’s engagement.

    Impact and Result

    • Info-Tech tools and guidance will help you initiate an effective conversation with your team around engagement, and avoid common pitfalls in implementing engagement initiatives.
    • Monitoring employee experience continuously using the Employee Experience Monitor enables you to take a data-driven approach to evaluating the success of your engagement initiatives.

    Monitor IT Employee Experience Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should focus on employee experience to improve engagement in IT, review Info-Tech’s methodology, and understand how our tools will help you construct an effective employee engagement program.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Start monitoring employee experience

    Plan out your employee engagement program and launch the Employee Experience Monitor survey for your team.

    • Drive IT Performance by Monitoring Employee Experience – Phase 1: Start Monitoring Employee Experience
    • None
    • None
    • EXM Setup Guide
    • EXM Training Guide for Managers
    • None
    • EXM Communication Template

    2. Analyze results and ideate solutions

    Interpret your Employee Experience Monitor results, understand what they mean in the context of your team, and involve your staff in brainstorming engagement initiatives.

    • Drive IT Performance by Monitoring Employee Experience – Phase 2: Analyze Results and Ideate Solutions
    • EXM Focus Group Facilitation Guide
    • Focus Group Facilitation Guide Driver Definitions

    3. Select and implement engagement initiatives

    Select engagement initiatives for maximal impact, create an action plan, and establish open and ongoing communication about engagement with your team.

    • Drive IT Performance by Monitoring Employee Experience – Phase 3: Measure and Communicate Results
    • Engagement Progress One-Pager
    [infographic]

    Workshop: Monitor IT Employee Experience

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Launch the EXM

    The Purpose

    Set up the EXM and collect a few months of data to build on during the workshop.

    Key Benefits Achieved

    Arm yourself with an index of employee experience and candid feedback from your team to use as a starting point for your engagement program.

    Activities

    1.1 Identify EXM use case.

    1.2 Identify engagement program goals and obstacles.

    1.3 Launch EXM.

    Outputs

    Defined engagement goals.

    EXM online dashboard with three months of results.

    2 Explore Engagement

    The Purpose

    To understand the current state of engagement and prepare to discuss the drivers behind it with your staff.

    Key Benefits Achieved

    Empower your leadership team to take charge of their own team's engagement.

    Activities

    2.1 Review EXM results to understand employee experience.

    2.2 Finalize focus group agendas.

    2.3 Train managers.

    Outputs

    Customized focus group agendas.

    3 Hold Employee Focus Groups

    The Purpose

    Establish an open dialogue with your staff to understand what drives their engagement.

    Key Benefits Achieved

    Understand where in your team’s experience you can make the most impact as an IT leader.

    Activities

    3.1 Identify priority drivers.

    3.2 Identify engagement KPIs.

    3.3 Brainstorm engagement initiatives.

    3.4 Vote on initiatives within teams.

    Outputs

    Summary of focus groups results

    Identified engagement initiatives.

    4 Select and Plan Initiatives

    The Purpose

    Learn the characteristics of successful engagement initiatives and build execution plans for each.

    Key Benefits Achieved

    Choose initiatives with the greatest impact on your team’s engagement, and ensure you have the necessary resources for success.

    Activities

    4.1 Select engagement initiatives with IT leadership.

    4.2 Discuss and decide on the top five engagement initiatives.

    4.3 Create initiative project plans.

    4.4 Build detailed project plans.

    4.5 Present project plans.

    Outputs

    Engagement project plans.

    Consolidate Your Data Centers

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    • Parent Category Name: Data Center & Facilities Strategy
    • Parent Category Link: /data-center-and-facilities-strategy
    • Data center operating costs continue to escalate as organizations struggle with data center sprawl.
    • While data center consolidation is an attractive option to reduce cost and sprawl, the complexity of these projects makes them extremely difficulty to execute.
    • The status quo is also not an option, as budget constraints and the challenges with managing multiple data centers continues to increase.

    Our Advice

    Critical Insight

    • Despite consolidation being an effective way of addressing sprawl, it is often difficult to secure buy-in and funding from the business.
    • Many consolidation projects suffer cost overruns due to unforeseen requirements and hidden interdependencies which could have been mitigated during the planning phase.
    • Organizations that avoid consolidation projects due to their complexity are just deferring the challenge, while costs and inefficiencies continue to increase.

    Impact and Result

    • Successful data center consolidation will have an immediate impact on reducing data center sprawl. Maximize your chances of success by securing buy-in from the business.
    • Avoid cost overruns and unforeseen requirements by engaging with the business at the start of the process. Clearly define business requirements and establish common expectations.
    • While cost improvements often drive data center consolidation, successful projects will also improve scalability, operational efficiency, and data center redundancy.

    Consolidate Your Data Centers Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should perform a data center consolidation, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Discover

    Identify IT infrastructure systems and establish dependency bundles for the current and target sites.

    • Consolidate Your Data Centers – Phase 1: Discover
    • Data Center Consolidation Data Collection Workbook
    • Data Center Consolidation Project Planning and Prioritization Tool

    2. Plan

    Build a strong business case for data center consolidation by leveraging a TCO analysis and incorporating business requirements.

    • Consolidate Your Data Centers – Phase 2: Plan
    • Data Center Consolidation TCO Comparison Tool
    • Data Center Relocation Vendor Statement of Work Evaluation Tool

    3. Execute

    Streamline the move-day process through effective communication and clear delegation of duties.

    • Consolidate Your Data Centers – Phase 3: Execute
    • Communications Plan Template for Data Center Consolidation
    • Data Center Consolidation Executive Presentation
    • Minute-to-Minute Move Day Script (PDF)
    • Minute-to-Minute Move Day Script (Visio)
    • Data Center Relocation Minute-to-Minute Project Planning and Monitoring Tool

    4. Close

    Close the loop on the data center consolidation project by conducting an effective project retrospective.

    • Consolidate Your Data Centers – Phase 4: Close
    • Data Center Relocation QA Team Project Planning and Monitoring Tool
    • Data Center Move Issue Resolution and Change Order Template
    • Data Center Relocation Wrap-up Checklist
    [infographic]

    The Rapid Application Selection Framework

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    • Parent Category Name: Selection & Implementation
    • Parent Category Link: /selection-and-implementation
    • Selection takes forever. Traditional software selection drags on for years, sometimes in perpetuity.
    • IT is viewed as a bottleneck and the business has taken control of software selection.
    • “Gut feel” decisions rule the day. Intuition, not hard data, guides selection, leading to poor outcomes.
    • Negotiations are a losing battle. Money is left on the table by inexperienced negotiators.
    • Overall: Poor selection processes lead to wasted time, wasted effort, and applications that continually disappoint.

    Our Advice

    Critical Insight

    • Adopt a formal methodology to accelerate and improve software selection results.
    • Improve business satisfaction by including the right stakeholders and delivering new applications on a truly timely basis.
    • Kill the “sacred cow” requirements that only exist because “it’s how we’ve always done it.”
    • Forget about “RFP” overload and hone in on the features that matter to your organization.
    • Skip the guesswork and validate decisions with real data.
    • Take control of vendor “dog and pony shows” with single-day, high-value, low-effort, rapid-fire investigative interviews.
    • Master vendor negotiations and never leave money on the table.

    Impact and Result

    Improving software selection is a critical project that will deliver huge value.

    • Hit a home run with your business stakeholders: use a data-driven approach to select the right application vendor for their needs – fast.
    • Shatter stakeholder expectations with truly rapid application selections.
    • Boost collaboration and crush the broken telephone with concise and effective stakeholder meetings.
    • Lock in hard savings and do not pay list price by using data-driven tactics.

    The Rapid Application Selection Framework Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. The Rapid Application Selection Framework

    • The Rapid Application Selection Framework Deck

    2. The Guide to Software Selection: A Business Stakeholder Manual

    • The Guide to Software Selection: A Business Stakeholder Manual

    3. The Software Selection Workbook

    • The Software Selection Workbook

    4. The Vendor Evaluation Workbook

    • The Vendor Evaluation Workbook
    [infographic]

    Build a Strong Technology Foundation for Customer Experience Management

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    • member rating overall impact: 8.6/10 Overall Impact
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    • Parent Category Name: Customer Relationship Management
    • Parent Category Link: /customer-relationship-management
    • Technology is a fundamental enabler of an organization’s customer experience management (CXM) strategy. However, many IT departments fail to take a systematic approach when building a portfolio of applications for supporting marketing, sales, and customer service functions.
    • The result is a costly, ineffective, and piecemeal approach to CXM application deployment (including high-profile applications like CRM).

    Our Advice

    Critical Insight

    • IT must work in lockstep with their counterparts in marketing, sales, and customer service to define a unified vision and strategic requirements for enabling a strong CXM program.
    • To deploy applications that specifically align with the needs of the organization’s customers, IT leaders must work with the business to define and understand customer personas and common interaction scenarios. CXM applications are mission critical and failing to link them to customer needs can have a detrimental effect on customer satisfaction and ultimately, revenue.
    • IT must act as a valued partner to the business in creating a portfolio of CXM applications that are cost effective.
    • Organizations should create a repeatable framework for CXM application deployment that addresses critical issues, including the integration ecosystem, customer data quality, dashboards and analytics, and end-user adoption.

    Impact and Result

    • Establish strong application alignment to strategic requirements for CXM that is based on concrete customer personas.
    • Improve underlying business metrics across marketing, sales, and service, including customer acquisition, retention, and satisfaction metrics.
    • Better align IT with customer experience needs.

    Build a Strong Technology Foundation for Customer Experience Management Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should build a strong technology foundation for CXM, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Drive value with CXM

    Understand the benefits of a robust CXM strategy.

    • Build a Strong Technology Foundation for Customer Experience Management – Phase 1: Drive Value with CXM
    • CXM Strategy Stakeholder Presentation Template
    • CXM Strategy Project Charter Template

    2. Create the framework

    Identify drivers and objectives for CXM using a persona-driven approach and deploy the right applications to meet those objectives.

    • Build a Strong Technology Foundation for Customer Experience Management – Phase 2: Create the Framework
    • CXM Business Process Shortlisting Tool
    • CXM Portfolio Designer

    3. Finalize the framework

    Complete the initiatives roadmap for CXM.

    • Build a Strong Technology Foundation for Customer Experience Management – Phase 3: Finalize the Framework
    [infographic]

    Workshop: Build a Strong Technology Foundation for Customer Experience Management

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Create the Vision for CXM Technology Enablement

    The Purpose

    Establish a consistent vision across IT, marketing, sales, and customer service for CXM technology enablement.

    Key Benefits Achieved

    A clear understanding of key business and technology drivers for CXM.

    Activities

    1.1 CXM fireside chat

    1.2 CXM business drivers

    1.3 CXM vision statement

    1.4 Project structure

    Outputs

    CXM vision statement

    CXM project charter

    2 Conduct the Environmental Scan and Internal Review

    The Purpose

    Create a set of strategic requirements for CXM based on a thorough external market scan and internal capabilities assessment.

    Key Benefits Achieved

    Well-defined technology requirements based on rigorous, multi-faceted analysis.

    Activities

    2.1 PEST analysis

    2.2 Competitive analysis

    2.3 Market and trend analysis

    2.4 SWOT analysis

    2.5 VRIO analysis

    2.6 Channel map

    Outputs

    Completed external analysis

    Strategic requirements (from external analysis)

    Completed internal review

    Channel interaction map

    3 Build Customer Personas and Scenarios

    The Purpose

    Augment strategic requirements through customer persona and scenario development.

    Key Benefits Achieved

    Functional requirements aligned to supporting steps in customer interaction scenarios.

    Activities

    3.1 Persona development

    3.2 Scenario development

    3.3 Requirements definition for CXM

    Outputs

    Personas and scenarios

    Strategic requirements (based on personas)

    4 Create the CXM Application Portfolio

    The Purpose

    Using the requirements identified in the preceding modules, build a future-state application inventory for CXM.

    Key Benefits Achieved

    A cohesive, rationalized portfolio of customer interaction applications that aligns with identified requirements and allows investment (or rationalization) decisions to be made.

    Activities

    4.1 Build business process maps

    4.2 Review application satisfaction

    4.3 Create the CXM application portfolio

    4.4 Prioritize applications

    Outputs

    Business process maps

    Application satisfaction diagnostic

    Prioritized CXM application portfolio

    5 Review Best Practices and Confirm Initiatives

    The Purpose

    Establish repeatable best practices for CXM applications in areas such as data management and end-user adoption.

    Key Benefits Achieved

    Best practices for rollout of new CXM applications.

    A prioritized initiatives roadmap.

    Activities

    5.1 Create data integration map

    5.2 Define adoption best practices

    5.3 Build initiatives roadmap

    5.4 Confirm initiatives roadmap

    Outputs

    Integration map for CXM

    End-user adoption plan

    Initiatives roadmap

    Further reading

    Build a Strong Technology Foundation for Customer Experience Management

    Design an end-to-end technology strategy to enhance marketing effectiveness, drive sales, and create compelling customer service experiences.

    ANALYST PERSPECTIVE

    Technology is the catalyst to create – and keep! – your customers.

    "Customers want to interact with your organization on their own terms, and in the channels of their choice (including social media, mobile applications, and connected devices). Regardless of your industry, your customers expect a frictionless experience across the customer lifecycle. They desire personalized and well-targeted marketing messages, straightforward transactions, and effortless service. Research shows that customers value – and will pay more for! – well-designed experiences.

    Strong technology enablement is critical for creating customer experiences that drive revenue. However, most organizations struggle with creating a cohesive technology strategy for customer experience management (CXM). IT leaders need to take a proactive approach to developing a strong portfolio of customer interaction applications that are in lockstep with the needs of their marketing, sales, and customer service teams. It is critical to incorporate the voice of the customer into this strategy.

    When developing a technology strategy for CXM, don’t just “pave the cow path,” but instead move the needle forward by providing capabilities for customer intelligence, omnichannel interactions, and predictive analytics. This blueprint will help you build an integrated CXM technology roadmap that drives top-line revenue while rationalizing application spend."

    Ben Dickie

    Research Director, Customer Experience Strategy

    Info-Tech Research Group

    Framing the CXM project

    This Research Is Designed For:

    • IT leaders who are responsible for crafting a technology strategy for customer experience management (CXM).
    • Applications managers who are involved with the selection and implementation of critical customer-centric applications, such as CRM platforms, marketing automation tools, customer intelligence suites, and customer service solutions.

    This Research Will Help You:

    • Clearly link your technology-enablement strategy for CXM to strategic business requirements and customer personas.
    • Build a rationalized portfolio of enterprise applications that will support customer interaction objectives.
    • Adopt standard operating procedures for CXM application deployment that address issues such as end-user adoption and data quality.

    This Research Will Also Assist:

    • Business leaders in marketing, sales, and customer service who want to deepen their understanding of CXM technologies, and apply best practices for using these technologies to drive competitive advantage.
    • Marketing, sales, and customer service managers involved with defining requirements and rolling out CXM applications.

    This Research Will Help Them:

    • Work hand-in-hand with counterparts in IT to deploy high-value business applications that will improve core customer-facing metrics.
    • Understand the changing CXM landscape and use the art of the possible to transform the internal technology ecosystem and drive meaningful customer experiences.

    Executive summary

    Situation

    • Customer expectations for personalization, channel preferences, and speed-to-resolution are at an all-time high.
    • Your customers are willing to pay more for high-value experiences, and having a strong customer CXM strategy is a proven path to creating sustainable value for the organization.

    Complication

    • Technology is a fundamental enabler of an organization’s CXM strategy. However, many IT departments fail to take a systematic approach to building a portfolio of applications to support Marketing, Sales, and Customer Service.
    • The result is a costly, ineffective, and piecemeal approach to CXM application deployment (including high profile applications like CRM).

    Resolution

    • IT must work in lockstep with their counterparts in marketing, sales, and customer service to define a unified vision, strategic requirements and roadmap for enabling strong customer experience capabilities.
    • In order to deploy applications that don’t simply follow previously established patterns but are aligned with the specific needs of the organization’s customers, IT leaders must work with the business to define and understand customer personas and common interaction scenarios. CXM applications are mission critical and failing to link them to customer needs can have a detrimental effect on customer satisfaction – and ultimately revenue.
    • IT must act as a valued partner to the business in creating a portfolio of CXM applications that are cost effective.
    • Organizations should create a repeatable framework for CXM application deployment that addresses critical issues, including the integration ecosystem, customer data quality, dashboards and analytics, and end-user adoption.

    Info-Tech Insight

    1. IT can’t hide behind the firewall. IT must understand the organization’s customers to properly support marketing, sales, and service efforts.
    2. IT – or Marketing – must not build the CXM strategy in a vacuum if they want to achieve a holistic, consistent, and seamless customer experience.
    3. IT must get ahead of shadow IT. To be seen as an innovator within the business, IT must be a leading enabler in building a rationalized and integrated CXM application portfolio.

    Guide to frequently used acronyms

    CXM - Customer Experience Management

    CX - Customer Experience

    CRM - Customer Relationship Management

    CSM - Customer Service Management

    MMS - Marketing Management System

    SMMP - Social Media Management Platform

    RFP - Request for Proposal

    SaaS - Software as a Service

    Customers’ expectations are on the rise: meet them!

    Today’s consumers expect speed, convenience, and tailored experiences at every stage of the customer lifecycle. Successful organizations strive to support these expectations.

    67% of end consumers will pay more for a world-class customer experience. 74% of business buyers will pay more for strong B2B experiences. (Salesforce, 2018)

    5 CORE CUSTOMER EXPECTATIONS

    1. More personalization
    2. More product options
    3. Constant contact
    4. Listen closely, respond quickly
    5. Give front-liners more control

    (Customer Experience Insight, 2016)

    Customers expect to interact with organizations through the channels of their choice. Now more than ever, you must enable your organization to provide tailored customer experiences.

    Realize measurable value by enabling CXM

    Providing a seamless customer experience increases the likelihood of cross-sell and up-sell opportunities and boosts customer loyalty and retention. IT can contribute to driving revenue and decreasing costs by providing the business with the right set of tools, applications, and technical support.

    Contribute to the bottom line

    Cross-sell, up-sell, and drive customer acquisition.

    67% of consumers are willing to pay more for an upgraded experience. (Salesforce, 2018)

    80%: The margin by which CX leaders outperformer laggards in the S&P 500.(Qualtrics, 2017)

    59% of customers say tailored engagement based on past interactions is very important to winning their business. (Salesforce, 2018)

    Enable cost savings

    Focus on customer retention as well as acquisition.

    It is 6-7x more costly to attract a new customer than it is to retain an existing customer. (Salesforce Blog, 2019)

    A 5% increase in customer retention has been found to increase profits by 25% to 95%. (Bain & Company, n.d.)

    Strategic CXM is gaining traction with your competition

    Organizations are prioritizing CXM capabilities (and associated technologies) as a strategic investment. Keep pace with the competition and gain a competitive advantage by creating a cohesive strategy that uses best practices to integrate marketing, sales, and customer support functions.

    87% of customers share great experiences they’ve had with a company. (Zendesk, n.d.)

    61% of organizations are investing in CXM. (CX Network, 2015)

    53% of organizations believe CXM provides a competitive advantage. (Harvard Business Review, 2014)

    Top Investment Priorities for Customer Experience

    1. Voice of the Customer
    2. Customer Insight Generation
    3. Customer Experience Governance
    4. Customer Journey Mapping
    5. Online Customer Experience
    6. Experience Personalization
    7. Emotional Engagement
    8. Multi-Channel Integration/Omnichannel
    9. Quality & Customer Satisfaction Management
    10. Customer/Channel Loyalty & Rewards Programs

    (CX Network 2015)

    Omnichannel is the way of the future: don’t be left behind

    Get ahead of the competition by doing omnichannel right. Devise a CXM strategy that allows you to create and maintain a consistent, seamless customer experience by optimizing operations within an omnichannel framework. Customers want to interact with you on their own terms, and it falls to IT to ensure that applications are in place to support and manage a wide range of interaction channels.

    Omnichannel is a “multi-channel approach to sales that seeks to provide the customer with a seamless transactional experience whether the customer is shopping online from a desktop or mobile device, by telephone, or in a bricks and mortar store.” (TechTarget, 2014)

    97% of companies say that they are investing in omnichannel. (Huffington Post, 2015)

    23% of companies are doing omnichannel well.

    CXM applications drive effective multi-channel customer interactions across marketing, sales, and customer service

    The success of your CXM strategy depends on the effective interaction of various marketing, sales, and customer support functions. To deliver on customer experience, organizations need to take a customer-centric approach to operations.

    From an application perspective, a CRM platform generally serves as the unifying repository of customer information, supported by adjacent solutions as warranted by your CXM objectives.

    CXM ECOSYSTEM

    Customer Relationship Management Platform

    • Web Experience Management Platform
    • E-Commerce & Point of Sale Solutions
    • Social Media Management Platform
    • Customer Intelligence Platform
    • Customer Service Management Tools
    • Marketing Management Suite

    Application spotlight: Customer experience platforms

    Description

    CXM solutions are a broad range of tools that provide comprehensive feature sets for supporting customer interaction processes. These suites supplant more basic applications for customer interaction management. Popular solutions that fall under the umbrella of CXM include CRM suites, marketing automation tools, and customer service applications.

    Features and Capabilities

    • Manage sales pipelines, provide quotes, and track client deliverables.
    • View all opportunities organized by their current stage in the sales process.
    • View all interactions that have occurred between employees and the customer, including purchase order history.
    • Manage outbound marketing campaigns via multiple channels (email, phone, social, mobile).
    • Build visual workflows with automated trigger points and business rules engine.
    • Generate in-depth customer insights, audience segmentation, predictive analytics, and contextual analytics.
    • Provide case management, ticketing, and escalation capabilities for customer service.

    Highlighted Vendors

    Microsoft Dynamics

    Adobe

    Marketo

    sprinklr

    Salesforce

    SugarCRM

    Application spotlight: Customer experience platforms

    Key Trends

    • CXM applications have decreased their focus on departmental silos to make it easier to share information across the organization as departments demand more data.
    • Vendors are developing deeper support of newer channels for customer interaction. This includes providing support for social media channels, native mobile applications, and SMS or text-based services like WhatsApp and Facebook Messenger.
    • Predictive campaigns and channel blending are becoming more feasible as vendors integrate machine learning and artificial intelligence into their applications.
    • Content blocks are being placed on top of scripting languages to allow for user-friendly interfaces. There is a focus on alleviating bottlenecks where content would have previously needed to go through a specialist.
    • Many vendors of CXM applications are placing increased emphasis on strong application integration both within and beyond their portfolios, with systems like ERP and order fulfillment.

    Link to Digital Strategy

    • For many organizations that are building out a digital strategy, improving customer experience is often a driving factor: CXM apps enable this goal.
    • As part of a digital strategy, create a comprehensive CXM application portfolio by leveraging both core CRM suites and point solutions.
    • Ensure that a point solution aligns with the digital strategy’s technology drivers and user personas.

    CXM KPIs

    Strong CXM applications can improve:

    • Lead Intake Volume
    • Lead Conversion Rate
    • Average Time to Resolution
    • First-Contact Resolution Rate
    • Customer Satisfaction Rate
    • Share-of-Mind
    • Share-of-Wallet
    • Customer Lifetime Value
    • Aggregate Reach/Impressions

    IT is critical to the success of your CXM strategy

    Technology is the key enabler of building strong customer experiences: IT must stand shoulder-to-shoulder with the business to develop a technology framework for CXM.

    Top 5 Challenges with CXM for Marketing

    1. Maximizing customer experience ROI
    2. Achieving a single view of the customer
    3. Building new customer experiences
    4. Cultivating a customer-focused culture
    5. Measuring CX investments to business outcomes

    Top 5 Obstacles to Enabling CXM for IT

    1. Systems integration
    2. Multichannel complexity
    3. Organizational structure
    4. Data-related issues
    5. Lack of strategy

    (Harvard Business Review, 2014)

    Only 19% of organizations have a customer experience team tasked with bridging gaps between departments. (Genesys, 2018)

    IT and Marketing can only tackle CXM with the full support of each other. The cooperation of the departments is crucial when trying to improve CXM technology capabilities and customer interaction and drive a strong revenue mandate.

    CXM failure: Blockbuster

    CASE STUDY

    Industry Entertainment

    Source Forbes, 2014

    Blockbuster

    As the leader of the video retail industry, Blockbuster had thousands of retail locations internationally and millions of customers. Blockbuster’s massive marketing budget and efficient operations allowed it to dominate the competition for years.

    Situation

    Trends in Blockbuster’s consumer market changed in terms of distribution channels and customer experience. As the digital age emerged and developed, consumers were looking for immediacy and convenience. This threatened Blockbuster’s traditional, brick-and-mortar B2C operating model.

    The Competition

    Netflix entered the video retail market, making itself accessible through non-traditional channels (direct mail, and eventually, the internet).

    Results

    Despite long-term relationships with customers and competitive standing in the market, Blockbuster’s inability to understand and respond to changing technology trends and customer demands led to its demise. The organization did not effectively leverage internal or external networks or technology to adapt to customer demands. Blockbuster went bankrupt in 2010.

    Customer Relationship Management

    • Web Experience Management Platform
    • E-Commerce & Point of Sale Solutions
    • Social Media Management
    • Customer Intelligence
    • Customer Service
    • Marketing Management

    Blockbuster did not leverage emerging technologies to effectively respond to trends in its consumer network. It did not optimize organizational effectiveness around customer experience.

    CXM success: Netflix

    CASE STUDY

    Industry Entertainment

    Source Forbes, 2014

    Netflix

    Beginning as a mail-out service, Netflix offered subscribers a catalog of videos to select from and have mailed to them directly. Customers no longer had to go to a retail store to rent a video. However, the lack of immediacy of direct mail as the distribution channel resulted in slow adoption.

    The Situation

    In response to the increasing presence of tech-savvy consumers on the internet, Netflix invested in developing its online platform as its primary distribution channel. The benefit of doing so was two-fold: passive brand advertising (by being present on the internet) and meeting customer demands for immediacy and convenience. Netflix also recognized the rising demand for personalized service and created an unprecedented, tailored customer experience.

    The Competition

    Blockbuster was the industry leader in video retail but was lagging in its response to industry, consumer, and technology trends around customer experience.

    Results

    Netflix’s disruptive innovation is built on the foundation of great CXM. Netflix is now a $28 billion company, which is tenfold what Blockbuster was worth.

    Customer Relationship Management Platform

    • Web Experience Management Platform
    • E-Commerce & Point of Sale Solutions
    • Social Media Management Platform
    • Customer Intelligence Platform
    • Customer Service Management Tools
    • Marketing Management Suite

    Netflix used disruptive technologies to innovatively build a customer experience that put it ahead of the long-time, video rental industry leader, Blockbuster.

    Leverage Info-Tech’s approach to succeed with CXM

    Creating an end-to-end technology-enablement strategy for CXM requires a concerted, dedicated effort: Info-Tech can help with our proven approach.

    Build the CXM Project Charter

    Conduct a Thorough Environmental Scan

    Build Customer Personas and Scenarios

    Draft Strategic CXM Requirements

    Build the CXM Application Portfolio

    Implement Operational Best Practices

    Why Info-Tech’s Approach?

    Info-Tech draws on best-practice research and the experiences of our global member base to develop a methodology for CXM that is driven by rigorous customer-centric analysis.

    Our approach uses a unique combination of techniques to ensure that your team has done its due diligence in crafting a forward-thinking technology-enablement strategy for CXM that creates measurable value.

    A global professional services firm drives measurable value for CXM by using persona design and scenario development

    CASE STUDY

    Industry Professionals Services

    Source Info-Tech Workshop

    The Situation

    A global professional services firm in the B2B space was experiencing a fragmented approach to customer engagement, particularly in the pre-sales funnel. Legacy applications weren’t keeping pace with an increased demand for lead evaluation and routing technology. Web experience management was also an area of significant concern, with a lack of ongoing customer engagement through the existing web portal.

    The Approach

    Working with a team of Info-Tech facilitators, the company was able to develop several internal and external customer personas. These personas formed the basis of strategic requirements for a new CXM application stack, which involved dedicated platforms for core CRM, lead automation, web content management, and site analytics.

    Results

    Customer “stickiness” metrics increased, and Sales reported significantly higher turnaround times in lead evaluations, resulting in improved rep productivity and faster cycle times.

    Components of a persona
    Name Name personas to reflect a key attribute such as the persona’s primary role or motivation.
    Demographic Include basic descriptors of the persona (e.g. age, geographic location, preferred language, education, job, employer, household income, etc.)
    Wants, needs, pain points Identify surface-level motivations for buying habits.
    Psychographic/behavioral traits Observe persona traits that are representative of the customers’ behaviors (e.g. attitudes, buying patterns, etc.).

    Follow Info-Tech’s approach to build your CXM foundation

    Create the Project Vision

    • Identify business and IT drivers
    • Outputs:
      • CXM Strategy Guiding Principles

    Structure the Project

    • Identify goals and objectives for CXM project
    • Form Project Team
    • Establish timeline
    • Obtain project sponsorship
    • Outputs:
      • CXM Strategy Project Charter

    Scan the External Environment

    • Create CXM operating model
    • Conduct external analysis
    • Create customer personas
    • Outputs:
      • CXM Operating Model
    • Conduct PEST analysis
    • Create persona scenarios
    • Outputs:
      • CXM Strategic Requirements

    Assess the Current State of CXM

    • Conduct SWOT analysis
    • Assess application usage and satisfaction
    • Conduct VRIO analysis
    • Outputs:
      • CXM Strategic Requirements

    Create an Application Portfolio

    • Map current processes
    • Assign business process owners
    • Create channel map
    • Build CXM application portfolio
    • Outputs:
      • CXM Application Portfolio Map

    Develop Deployment Best Practices

    • Develop CXM integration map
    • Create mitigation plan for poor data quality
    • Outputs:
      • Data Quality Preservation Map

    Create an Initiative Rollout Plan

    • Create risk management plan
    • Identify work initiative dependencies
    • Create roadmap
    • Outputs:
      • CXM Initiative Roadmap

    Confirm and Finalize the CXM Blueprint

    • Identify success metrics
    • Create stakeholder communication plan
    • Present CXM strategy to stakeholders
    • Outputs:
      • Stakeholder Presentation

    Info-Tech offers various levels of support to suit your needs

    DIY Toolkit

    “Our team has already made this critical project a priority, and we have the time and capability, but some guidance along the way would be helpful.”

    Guided Implementation

    “Our team knows that we need to fix a process, but we need assistance to determine where to focus. Some check-ins along the way would help keep us on track.”

    Workshop

    “We need to hit the ground running and get this project kicked off immediately. Our team has the ability to take this over once we get a framework and strategy in place.”

    Consulting

    “Our team does not have the time or the knowledge to take this project on. We need assistance through the entirety of this project.”

    Diagnostics and consistent frameworks used throughout all four options

    Build a Strong Technology Foundation for CXM – project overview

    1. Drive Value With CXM 2. Create the Framework 3. Finalize the Framework
    Best-Practice Toolkit

    1.1 Create the Project Vision

    1.2 Structure the CXM Project

    2.1 Scan the External Environment

    2.2 Assess the Current State of CXM

    2.3 Create an Application Portfolio

    2.4 Develop Deployment Best Practices

    3.1 Create an Initiative Rollout Plan

    3.2 Confirm and Finalize the CXM Blueprint

    Guided Implementations
    • Determine project vision for CXM.
    • Review CXM project charter.
    • Review environmental scan.
    • Review application portfolio for CXM.
    • Confirm deployment best practices.
    • Review initiatives rollout plan.
    • Confirm CXM roadmap.
    Onsite Workshop Module 1: Drive Measurable Value with a World-Class CXM Program Module 2: Create the Strategic Framework for CXM Module 3: Finalize the CXM Framework

    Phase 1 Outcome:

    • Completed drivers
    • Completed project charter

    Phase 2 Outcome:

    • Completed personas and scenarios
    • CXM application portfolio

    Phase 3 Outcome:

    • Strategic summary blueprint

    Workshop overview

    Contact your account representative or email Workshops@InfoTech.com for more information.

    Workshop Day 1 Workshop Day 2 Workshop Day 3 Workshop Day 4 Workshop Day 5
    Activities

    Create the Vision for CXM Enablement

    1.1 CXM Fireside Chat

    1.2 CXM Business Drivers

    1.3 CXM Vision Statement

    1.4 Project Structure

    Conduct the Environmental Scan and Internal Review

    2.1 PEST Analysis

    2.2 Competitive Analysis

    2.3 Market and Trend Analysis

    2.4 SWOT Analysis

    2.5 VRIO Analysis

    2.6 Channel Mapping

    Build Personas and Scenarios

    3.1 Persona Development

    3.2 Scenario Development

    3.3 Requirements Definition for CXM

    Create the CXM Application Portfolio

    4.1 Build Business Process Maps

    4.2 Review Application Satisfaction

    4.3 Create the CXM Application Portfolio

    4.4 Prioritize Applications

    Review Best Practices and Confirm Initiatives

    5.1 Create Data Integration Map

    5.2 Define Adoption Best Practices

    5.3 Build Initiatives Roadmap

    5.4 Confirm Initiatives Roadmap

    Deliverables
    1. CXM Vision Statement
    2. CXM Project Charter
    1. Completed External Analysis
    2. Completed Internal Review
    3. Channel Interaction Map
    4. Strategic Requirements (from External Analysis)
    1. Personas and Scenarios
    2. Strategic Requirements (based on personas)
    1. Business Process Maps
    2. Application Satisfaction Diagnostic
    3. Prioritized CXM Application Portfolio
    1. Integration Map for CXM
    2. End-User Adoption Plan
    3. Initiatives Roadmap

    Phase 1

    Drive Measurable Value With a World-Class CXM Program

    Build a Strong Technology Foundation for Customer Experience Management

    Phase 1 outline

    Call 1-888-670-8889 or email GuidedImplementations@InfoTech.com for more information.

    Complete these steps on your own, or call us to complete a guided implementation. A guided implementation is a series of 2-3 advisory calls that help you execute each phase of a project. They are included in most advisory memberships.

    Guided Implementation 1: Drive Measurable Value With a World-Class CXM Program

    Proposed Time to Completion: 2 weeks

    Step 1.1: Create the Project Vision

    Start with an analyst kick-off call:

    • Review key drivers from a technology and business perspective for CXM
    • Discuss benefits of strong technology enablement for CXM

    Then complete these activities…

    • CXM Fireside Chat
    • CXM Business and Technology Driver Assessment
    • CXM Vision Statement

    With these tools & templates:

    • CXM Strategy Stakeholder Presentation Template

    Step 1.2: Structure the Project

    Review findings with analyst:

    • Assess the CXM vision statement for competitive differentiators
    • Determine current alignment disposition of IT with different business units

    Then complete these activities…

    • Team Composition and Responsibilities
    • Metrics Definition

    With these tools & templates:

    • CXM Strategy Project Charter Template

    Phase 1 Results & Insights:

    • Defined value of strong technology enablement for CXM
    • Completed CXM project charter

    Step 1.1: Create the Project Vision

    Phase 1

    1.1 Create the Project Vision

    1.2 Structure the Project

    Phase 2

    2.1 Scan the External Environment

    2.2 Assess the Current State of CXM

    2.3 Create an Application Portfolio

    2.4 Develop Deployment Best Practices

    Phase 3

    3.1 Create an Initiative Rollout Plan

    3.2 Confirm and Finalize the CXM Blueprint

    Activities:

    • Fireside Chat: Discuss past challenges and successes with CXM
    • Identify business and IT drivers to establish guiding principles for CXM

    Outcomes:

    • Business benefits of a rationalized technology strategy to support CXM
    • Shared lessons learned
    • Guiding principles for providing technology enablement for CXM

    Building a technology strategy to support customer experience isn’t an option – it’s a mission-critical activity

    • Customer-facing departments supply the lifeblood of a company: revenue. In today’s fast-paced and interconnected world, it’s becoming increasingly imperative to enable customer experience processes with a wide range of technologies, from lead automation to social relationship management. CXM is the holistic management of customer interaction processes across marketing, sales, and customer service to create valuable, mutually beneficial customer experiences. Technology is a critical building block for enabling CXM.
    • The parallel progress of technology and process improvement is essential to an efficient and effective CXM program. While many executives prefer to remain at the status quo, new technologies have caused major shifts in the CXM environment. If you stay with the status quo, you will fall behind the competition.
    • However, many IT departments are struggling to keep up with the pace of change and find themselves more of a firefighter than a strategic partner to marketing, sales, and service teams. This not only hurts the business, but it also tarnishes IT’s reputation.

    An aligned, optimized CX strategy is:

    Rapid: to intentionally and strategically respond to quickly-changing opportunities and issues.

    Outcome-based: to make key decisions based on strong business cases, data, and analytics in addition to intuition and judgment.

    Rigorous: to bring discipline and science to bear; to improve operations and results.

    Collaborative: to conduct activities in a broader ecosystem of partners, suppliers, vendors, co-developers, and even competitors.

    (The Wall Street Journal, 2013)

    Info-Tech Insight

    If IT fails to adequately support marketing, sales, and customer service teams, the organization’s revenue will be in direct jeopardy. As a result, CIOs and Applications Directors must work with their counterparts in these departments to craft a cohesive and comprehensive strategy for using technology to create meaningful (and profitable) customer experiences.

    Fireside Chat, Part 1: When was technology an impediment to customer experience at your organization?

    1.1.1 30 minutes

    Input

    • Past experiences of the team

    Output

    • Lessons learned

    Materials

    • Whiteboard
    • Markers

    Participants

    • Core Team

    Instructions

    1. Think about a time when technology was an impediment to a positive customer experience at your organization. Reflect on the following:
      • What frustrations did the application or the technology cause to your customers? What was their reaction?
      • How did IT (and the business) identify the challenge in the first place?
      • What steps were taken to mitigate the impact of the problem? Were these steps successful?
      • What were the key lessons learned as part of the challenge?

    Fireside Chat, Part 2: What customer success stories has your organization created by using new technologies?

    1.1.2 30 minutes

    Input

    • Past experiences of the team

    Output

    • Lessons learned

    Materials

    • Whiteboard
    • Markers

    Participants

    • Core Team

    Instructions

    1. Think about a time when your organization successfully leveraged a new application or new technology to enhance the experience it provided to customers. Reflect on this experience and consider:
      • What were the organizational drivers for rolling out the new application or solution?
      • What obstacles had to be overcome in order to successfully deploy the solution?
      • How did the application positively impact the customer experience? What metrics improved?
      • What were the key lessons learned as part of the deployment? If you had to do it all over again, what would you do differently?

    Develop a cohesive, consistent, and forward-looking roadmap that supports each stage of the customer lifecycle

    When creating your roadmap, consider the pitfalls you’ll likely encounter in building the IT strategy to provide technology enablement for customer experience.

    There’s no silver bullet for developing a strategy. You can encounter pitfalls at a myriad of different points including not involving the right stakeholders from the business, not staying abreast of recent trends in the external environment, and not aligning sales, marketing, and support initiatives with a focus on the delivery of value to prospects and customers.

    Common Pitfalls When Creating a Technology-Enablement Strategy for CXM

    Senior management is not involved in strategy development.

    Not paying attention to the “art of the possible.”

    “Paving the cow path” rather than focusing on revising core processes.

    Misalignment between objectives and financial/personnel resources.

    Inexperienced team on either the business or IT side.

    Not paying attention to the actions of competitors.

    Entrenched management preferences for legacy systems.

    Sales culture that downplays the potential value of technology or new applications.

    IT is only one or two degrees of separation from the end customer: so take a customer-centric approach

    IT →Marketing, Sales, and Service →External Customers

    Internal-Facing Applications

    • IT enables, supports, and maintains the applications used by the organization to market to, sell to, and service customers. IT provides the infrastructural and technical foundation to operate the function.

    Customer-Facing Applications

    • IT supports customer-facing interfaces and channels for customer interaction.
    • Channel examples include web pages, mobile device applications and optimization, and interactive voice response for callers.

    Info-Tech Insight

    IT often overlooks direct customer considerations when devising a technology strategy for CXM. Instead, IT leaders rely on other business stakeholders to simply pass on requirements. By sitting down with their counterparts in marketing and sales, and fully understanding business drivers and customer personas, IT will be much better positioned to roll out supporting applications that drive customer engagement.

    A well-aligned CXM strategy recognizes a clear delineation of responsibilities between IT, sales, marketing, and service

    • When thinking about CXM, IT must recognize that it is responsible for being a trusted partner for technology enablement. This means that IT has a duty to:
      • Develop an in-depth understanding of strategic business requirements for CXM. Base your understanding of these business requirements on a clear conception of the internal and external environment, customer personas, and business processes in marketing, sales, and customer service.
      • Assist with shortlisting and supporting different channels for customer interaction (including email, telephony, web presence, and social media).
      • Create a rationalized, cohesive application portfolio for CXM that blends different enabling technologies together to support strategic business requirements.
      • Provide support for vendor shortlisting, selection, and implementation of CXM applications.
      • Assist with end-user adoption of CXM applications (i.e. training and ongoing support).
      • Provide initiatives that assist with technical excellence for CXM (such as data quality, integration, analytics, and application maintenance).
    • The business (marketing, sales, customer service) owns the business requirements and must be responsible for setting top-level objectives for customer interaction (e.g. product and pricing decisions, marketing collateral, territory management, etc.). IT should not take over decisions on customer experience strategy. However, IT should be working in lockstep with its counterparts in the business to assist with understanding business requirements through a customer-facing lens. For example, persona development is best done in cross-functional teams between IT and Marketing.

    Activity: Identify the business drivers for CXM to establish the strategy’s guiding principles

    1.1.3 30 minutes

    Input

    • Business drivers for CXM

    Output

    • Guiding principles for CXM strategy

    Materials

    • Whiteboard
    • Markers

    Participants

    • Project Team

    Instructions

    1. Define the assumptions and business drivers that have an impact on technology enablement for CXM. What is driving the current marketing, sales, and service strategy on the business side?
    Business Driver Name Driver Assumptions, Capabilities, and Constraints Impact on CXM Strategy
    High degree of customer-centric solution selling A technically complex product means that solution selling approaches are employed – sales cycles are long. There is a strong need for applications and data quality processes that support longer-term customer relationships rather than transactional selling.
    High desire to increase scalability of sales processes Although sales cycles are long, the organization wishes to increase the effectiveness of rep time via marketing automation where possible. Sales is always looking for new ways to leverage their reps for face-to-face solution selling while leaving low-level tasks to automation. Marketing wants to support these tasks.
    Highly remote sales team and unusual hours are the norm Not based around core hours – significant overtime or remote working occurs frequently. Misalignment between IT working only core hours and after-hours teams leads to lag times that can delay work. Scheduling of preventative sales maintenance must typically be done on weekends rather than weekday evenings.

    Activity: Identify the IT drivers for CXM to establish the strategy’s guiding principles

    1.1.4 30 minutes

    Input

    • IT drivers for CXM

    Output

    • Guiding principles for CXM strategy

    Materials

    • Whiteboard
    • Markers

    Participants

    • Project Team

    Instructions

    1. Define the assumptions and IT drivers that have an impact on technology enablement for CXM. What is driving the current IT strategy for supporting marketing, sales, and service initiatives?
    IT Driver Name Driver Assumptions, Capabilities, and Constraints Impact on CXM Strategy
    Sales Application Procurement Methodology Strong preference for on-premise COTS deployments over homebrewed applications. IT may not be able to support cloud-based sales applications due to security requirements for on premise.
    Vendor Relations Minimal vendor relationships; SLAs not drafted internally but used as part of standard agreement. IT may want to investigate tightening up SLAs with vendors to ensure more timely support is available for their sales teams.
    Development Methodology Agile methodology employed, some pockets of Waterfall employed for large-scale deployments. Agile development means more perfective maintenance requests come in, but it leads to greater responsiveness for making urgent corrective changes to non-COTS products.
    Data Quality Approach IT sees as Sales’ responsibility IT is not standing as a strategic partner for helping to keep data clean, causing dissatisfaction from customer-facing departments.
    Staffing Availability Limited to 9–5 Execution of sales support takes place during core hours only, limiting response times and access for on-the-road sales personnel.

    Activity: Use IT and business drivers to create guiding principles for your CXM technology-enablement project

    1.1.5 30 minutes

    Input

    • Business drivers and IT drivers from 1.1.3 and 1.1.4

    Output

    • CXM mission statement

    Materials

    • Whiteboard
    • Markers

    Participants

    • Core Team

    Instructions

    1. Based on the IT and business drivers identified, craft guiding principles for CXM technology enablement. Keep guiding principles in mind throughout the project and ensure they support (or reconcile) the business and IT drivers.

    Guiding Principle Description
    Sales processes must be scalable. Our sales processes must be able to reach a high number of target customers in a short time without straining systems or personnel.
    Marketing processes must be high touch. Processes must be oriented to support technically sophisticated, solution-selling methodologies.

    2. Summarize the guiding principles above by creating a CXM mission statement. See below for an example.

    Example: CXM Mission Statement

    To ensure our marketing, sales and service team is equipped with tools that will allow them to reach out to a large volume of contacts while still providing a solution-selling approach. This will be done with secure, on-premise systems to safeguard customer data.

    Ensure that now is the right time to take a step back and develop the CXM strategy

    Determine if now is the right time to move forward with building (or overhauling) your technology-enablement strategy for CXM.

    Not all organizations will be able to proceed immediately to optimize their CXM technology enablement. Determine if the organizational willingness, backbone, and resources are present to commit to overhauling the existing strategy. If you’re not ready to proceed, consider waiting to begin this project until you can procure the right resources.

    Do not proceed if:

    • Your current strategy for supporting marketing, sales, and service is working well and IT is already viewed as a strategic partner by these groups. Your current strategy is well aligned with customer preferences.
    • The current strategy is not working well, but there is no consensus or support from senior management for improving it.
    • You cannot secure the resources or time to devote to thoroughly examining the current state and selecting improvement initiatives.
    • The strategy has been approved, but there is no budget in place to support it at this time.

    Proceed if:

    • Senior management has agreed that technology support for CXM should be improved.
    • Sub-divisions within IT, sales, marketing, and service are on the same page about the need to improve alignment.
    • You have an approximate budget to work with for the project and believe you can secure additional funding to execute at least some improvement initiatives.
    • You understand how improving CXM alignment will fit into the broader customer interaction ecosystem in your organization.

    If you want additional support, have our analysts guide you through this phase as part of an Info-Tech workshop

    Book a workshop with our Info-Tech analysts:

    • To accelerate this project, engage your IT team in an Info-Tech workshop with an Info-Tech analyst team.
    • Info-Tech analysts will join you and your team onsite at your location or welcome you to Info-Tech’s historic Toronto office to participate in an innovative onsite workshop.
    • Contact your account manager (www.infotech.com/account), or email Workshops@InfoTech.com for more information.

    The following are sample activities that will be conducted by Info-Tech analysts with your team:

    1.1.3; 1.1.4; 1.1.5 - Identify business and IT drivers to create CXM guiding principles

    The facilitator will work with stakeholders from both the business and IT to identify implicit or explicit strategic drivers that will support (or pose constraints on) the technology-enablement framework for the CXM strategy. In doing so, guiding principles will be established for the project.

    Step 1.2: Structure the Project

    Phase 1

    1.1 Create the Project Vision

    1.2 Structure the Project

    Phase 2

    2.1 Scan the External Environment

    2.2 Assess the Current State of CXM

    2.3 Create an Application Portfolio

    2.4 Develop Deployment Best Practices

    Phase 3

    3.1 Create an Initiative Rollout Plan

    3.2 Confirm and Finalize the CXM Blueprint

    Activities:

    • Define the project purpose, objectives, and business metrics
    • Define the scope of the CXM strategy
    • Create the project team
    • Build a RACI chart
    • Develop a timeline with project milestones
    • Identify risks and create mitigation strategies
    • Complete the strategy project charter and obtain approval

    Outcomes:

    CXM Strategy Project Charter Template

    • Purpose, objectives, metrics
    • Scope
    • Project team & RACI
    • Timeline
    • Risks & mitigation strategies
    • Project sponsorship

    Use Info-Tech’s CXM Strategy Project Charter Template to outline critical components of the CXM project

    1.2.1 CXM Strategy Project Charter Template

    Having a project charter is the first step for any project: it specifies how the project will be resourced from a people, process, and technology perspective, and it clearly outlines major project milestones and timelines for strategy development. CXM technology enablement crosses many organizational boundaries, so a project charter is a very useful tool for ensuring everyone is on the same page.

    Sections of the document:

    1. Project Drivers, Rationale, and Context
    2. Project Objectives, Metrics, and Purpose
    3. Project Scope Definition
    4. Project Team Roles and Responsibilities (RACI)
    5. Project Timeline
    6. Risk Mitigation Strategy
    7. Project Metrics
    8. Project Review & Approvals

    INFO-TECH DELIVERABLE

    CXM Strategy Project Charter Template

    Populate the relevant sections of your project charter as you complete activities 1.2.2-1.2.8.

    Understand the roles necessary to complete your CXM technology-enablement strategy

    Understand the role of each player within your project structure. Look for listed participants on the activities slides to determine when each player should be involved.

    Title Role Within Project Structure
    Project Sponsor
    • Owns the project at the management/C-suite level
    • Responsible for breaking down barriers and ensuring alignment with organizational strategy
    • CIO, CMO, VP of Sales, VP of Customer Care, or similar
    Project Manager
    • The IT individual(s) that will oversee day-to-day project operations
    • Responsible for preparing and managing the project plan and monitoring the project team’s progress
    • Applications or other IT Manager, Business Analyst, Business Process Owner, or similar
    Business Lead
    • Works alongside the IT PM to ensure that the strategy is aligned with business needs
    • In this case, likely to be a marketing, sales, or customer service lead
    • Sales Director, Marketing Director, Customer Care Director, or similar
    Project Team
    • Comprised of individuals whose knowledge and skills are crucial to project success
    • Responsible for driving day-to-day activities, coordinating communication, and making process and design decisions. Can assist with persona and scenario development for CXM.
    • Project Manager, Business Lead, CRM Manager, Integration Manager, Application SMEs, Developers, Business Process Architects, and/or similar SMEs
    Steering Committee
    • Comprised of C-suite/management level individuals that act as the project’s decision makers
    • Responsible for validating goals and priorities, defining the project scope, enabling adequate resourcing, and managing change
    • Project Sponsor, Project Manager, Business Lead, CFO, Business Unit SMEs and similar

    Info-Tech Insight

    Do not limit project input or participation to the aforementioned roles. Include subject matter experts and internal stakeholders at particular stages within the project. Such inputs can be solicited on a one-off basis as needed. This ensures you take a holistic approach to creating your CXM technology-enablement strategy.

    Activity: Kick-off the CXM project by defining the project purpose, project objectives, and business metrics

    1.2.2 30 minutes

    Input

    • Activities 1.1.1 to 1.1.5

    Output

    • Drivers & rationale
    • Purpose statement
    • Business goals
    • Business metrics
    • CXM Strategy Project Charter Template, sections 1.0, 2.0, and 2.1

    Materials

    • Whiteboard
    • Markers

    Participants

    • Project Sponsor
    • Project Manager
    • Business Lead
    • Steering Committee

    Instructions

    Hold a meeting with IT, Marketing, Sales, Service, Operations, and any other impacted business stakeholders that have input into CXM to accomplish the following:

    1. Discuss the drivers and rationale behind embarking on a CXM strategy.
    2. Develop and concede on objectives for the CXM project, metrics that will gauge its success, and goals for each metric.
    3. Create a project purpose statement that is informed by decided-upon objectives and metrics from the steps above. When establishing a project purpose, ask the question, “what are we trying to accomplish?”
    • Example: Project Purpose Statement
      • The organization is creating a CXM strategy to gather high-level requirements from the business, IT, and Marketing, Sales, and Service, to ensure that the selection and deployment of the CXM meets the needs of the broader organization and provides the greatest return on investment.
  • Document your project drivers and rationale, purpose statement, project objectives, and business metrics in Info-Tech’s CXM Strategy Project Charter Template in sections 1.0 and 2.0.
  • Info-Tech Insight

    Going forward, set up a quarterly review process to understand changing needs. It is rare that organizations never change their marketing and sales strategy. This will change the way the CXM will be utilized.

    Establish baseline metrics for customer engagement

    In order to gauge the effectiveness of CXM technology enablement, establish core metrics:

    1. Marketing Metrics: pertaining to share of voice, share of wallet, market share, lead generation, etc.
    2. Sales Metrics: pertaining to overall revenue, average deal size, number of accounts, MCV, lead warmth, etc.
    3. Customer Service Metrics: pertaining to call volumes, average time to resolution, first contact resolution, customer satisfaction, etc.
    4. IT Metrics: pertaining to end-user satisfaction with CXM applications, number of tickets, contract value, etc.
    Metric Description Current Metric Future Goal
    Market Share 25% 35%
    Share of Voice (All Channels) 40% 50%
    Average Deal Size $10,500 $12,000
    Account Volume 1,400 1,800
    Average Time to Resolution 32 min 25 min
    First Contact Resolution 15% 35%
    Web Traffic per Month (Unique Visitors) 10,000 15,000
    End-User Satisfaction 62% 85%+
    Other metric
    Other metric
    Other metric

    Understand the importance of setting project expectations with a scope statement

    Be sure to understand what is in scope for a CXM strategy project. Prevent too wide of a scope to avoid scope creep – for example, we aren’t tackling ERP or BI under CXM.

    In Scope

    Establishing the parameters of the project in a scope statement helps define expectations and provides a baseline for resource allocation and planning. Future decisions about the strategic direction of CXM will be based on the scope statement.

    Scope Creep

    Well-executed requirements gathering will help you avoid expanding project parameters, drawing on your resources, and contributing to cost overruns and project delays. Avoid scope creep by gathering high-level requirements that lead to the selection of category-level application solutions (e.g. CRM, MMS, SMMP, etc.), rather than granular requirements that would lead to vendor application selection (e.g. Salesforce, Marketo, Hootsuite, etc.).

    Out of Scope

    Out-of-scope items should also be defined to alleviate ambiguity, reduce assumptions, and further clarify expectations for stakeholders. Out-of-scope items can be placed in a backlog for later consideration. For example, fulfilment and logistics management is out of scope as it pertains to CXM.

    In Scope
    Strategy
    High-Level CXM Application Requirements CXM Strategic Direction Category Level Application Solutions (e.g. CRM, MMS, etc.)
    Out of Scope
    Software Selection
    Vendor Application Review Vendor Application Selection Granular Application System Requirements

    Activity: Define the scope of the CXM strategy

    1.2.3 30 minutes

    Input

    • N/A

    Output

    • Project scope and parameters
    • CXM Strategy Project Charter Template, section 3.0

    Materials

    • Whiteboard
    • Markers

    Participants

    • Project Sponsor
    • Project Manager
    • Business Lead

    Instructions

    1. Formulate a scope statement. Decide which people, processes, and functions the CXM strategy will address. Generally, the aim of this project is to develop strategic requirements for the CXM application portfolio – not to select individual vendors.
    2. Document your scope statement in Info-Tech’s CXM Strategy Project Charter Template in section 3.0.

    To form your scope statement, ask the following questions:

    • What are the major coverage points?
    • Who will be using the systems?
    • How will different users interact with the systems?
    • What are the objectives that need to be addressed?
    • Where do we start?
    • Where do we draw the line?

    Identify the right stakeholders to include on your project team

    Consider the core team functions when composing the project team. Form a cross-functional team (i.e. across IT, Marketing, Sales, Service, Operations) to create a well-aligned CXM strategy.

    Required Skills/Knowledge Suggested Project Team Members
    IT
    • Application development
    • Enterprise integration
    • Business processes
    • Data management
    • CRM Application Manager
    • Business Process Manager
    • Integration Manager
    • Application Developer
    • Data Stewards
    Business
    • Understanding of the customer
    • Departmental processes
    • Sales Manager
    • Marketing Manager
    • Customer Service Manager
    Other
    • Operations
    • Administrative
    • Change management
    • Operations Manager
    • CFO
    • Change Management Manager

    Info-Tech Insight

    Don’t let your project team become too large when trying to include all relevant stakeholders. Carefully limiting the size of the project team will enable effective decision making while still including functional business units such as marketing, sales, service, and finance, as well as IT.

    Activity: Create the project team

    1.2.4 45 minutes

    Input

    • Scope Statement (output of Activity 1.2.3).

    Output

    • Project Team
    • CXM Strategy Project Charter Template, section 4.0

    Materials

    • Whiteboard
    • Markers

    Participants

    • Project Manager
    • Business Lead

    Instructions

    1. Review your scope statement. Have a discussion to generate a complete list of key stakeholders that are needed to achieve the scope of work.
    2. Using the previously generated list, identify a candidate for each role and determine their responsibilities and expected time commitment for the CXM strategy project.
    3. Document the project team in Info-Tech’s CXM Strategy Project Charter Template in section 4.0.

    Define project roles and responsibilities to improve progress tracking

    Build a list of the core CXM strategy team members, and then structure a RACI chart with the relevant categories and roles for the overall project.

    Responsible - Conducts work to achieve the task

    Accountable - Answerable for completeness of task

    Consulted - Provides input for the task

    Informed - Receives updates on the task

    Info-Tech Insight

    Avoid missed tasks between inter-functional communications by defining roles and responsibilities for the project as early as possible.

    Benefits of Assigning RACI Early:

    • Improve project quality by assigning the right people to the right tasks.
    • Improve chances of project task completion by assigning clear accountabilities.
    • Improve project buy-in by ensuring that stakeholders are kept informed of project progress, risks, and successes.

    Activity: Build a RACI chart

    1.2.5 30 minutes

    Input

    • Project Team (output of Activity 1.2.4)

    Output

    • RACI chart
    • CXM Strategy Project Charter Template, section 4.2

    Materials

    • Whiteboard
    • Markers

    Participants

    • Project Manager
    • Business Lead

    Instructions

    1. Identify the key stakeholder teams that should be involved in the CXM strategy project. You should have a cross-functional team that encompasses both IT (various units) and the business.
    2. Determine whether each stakeholder should be responsible, accountable, consulted, and/or informed with respect to each overarching project step.
    3. Confirm and communicate the results to relevant stakeholders and obtain their approval.
    4. Document the RACI chart in Info-Tech’s CXM Strategy Project Charter Template in section 4.2.
    Example: RACI Chart Project Sponsor (e.g. CMO) Project Manager (e.g. Applications Manager) Business Lead (e.g. Marketing Director) Steering Committee (e.g. PM, CMO, CFO…) Project Team (e.g. PM, BL, SMEs…)
    Assess Project Value I C A R C
    Conduct a Current State Assessment I I A C R
    Design Application Portfolio I C A R I
    Create CXM Roadmap R R A I I
    ... ... ... ... ... ...

    Activity: Develop a timeline in order to specify concrete project milestones

    1.2.6 30 minutes

    Input

    • N/A

    Output

    • Project timeline
    • CXM Strategy Project Charter Template, section 5.0

    Materials

    • Whiteboard
    • Markers

    Participants

    • Project Manager
    • Business Lead

    Instructions

    1. Assign responsibilities, accountabilities, and other project involvement to each project team role using a RACI chart. Remember to consider dependencies when creating the schedule and identifying appropriate subtasks.
    2. Document the timeline in Info-Tech’s CXM Strategy Project Charter Template in section 5.0.
    Key Activities Start Date End Date Target Status Resource(s)
    Structure the Project and Build the Project Team
    Articulate Business Objectives and Define Vision for Future State
    Document Current State and Assess Gaps
    Identify CXM Technology Solutions
    Build the Strategy for CXM
    Implement the Strategy

    Assess project-associated risk by understanding common barriers and enablers

    Common Internal Risk Factors

    Management Support Change Management IT Readiness
    Definition The degree of understanding and acceptance of CXM as a concept and necessary portfolio of technologies. The degree to which employees are ready to accept change and the organization is ready to manage it. The degree to which the organization is equipped with IT resources to handle new systems and processes.
    Assessment Outcomes
    • Is CXM enablement recognized as a top priority?
    • Will management commit time to the project?
    • Are employees resistant to change?
    • Is there an organizational awareness of the importance of customer experience?
    • Who are the owners of process and content?
    • Is there strong technical expertise?
    • Is there strong infrastructure?
    • What are the important integration points throughout the business?
    Risk
    • Low management buy-in
    • Lack of funding
    • Lack of resources
    • Low employee motivation
    • Lack of ownership
    • Low user adoption
    • Poor implementation
    • Reliance on consultants

    Activity: Identify the risks and create mitigation strategies

    1.2.7 45 minutes

    Input

    • N/A

    Output

    • Risk mitigation strategy
    • CXM Strategy Project Charter Template, section 6.0

    Materials

    • Whiteboard
    • Markers

    Participants

    • Project Manager
    • Business Lead
    • Project Team

    Instructions

    1. Brainstorm a list of possible risks that may impede the progress of your CXM project.
    2. Classify risks as strategy based (related to planning) or systems based (related to technology).
    3. Brainstorm mitigation strategies to overcome each risk.
    4. On a scale of 1 to 3, determine the impact of each risk on project success and the likelihood of each risk occurring.
    5. Document your findings in Info-Tech’s CXM Strategy Project Charter Template in section 6.0.

    Likelihood:

    1 - High/Needs Focus

    2 - Can Be Mitigated

    3 - Unlikely

    Impact

    1 - High Impact

    2 - Moderate Impact

    3 - Minimal Impact

    Example: Risk Register and Mitigation Tactics

    Risk Impact Likelihood Mitigation Effort
    Cost of time and implementation: designing a robust portfolio of CXM applications can be a time consuming task, representing a heavy investment for the organization 1 1
    • Have a clear strategic plan and a defined time frame
    • Know your end-user requirements
    • Put together an effective and diverse strategy project team
    Availability of resources: lack of in-house resources (e.g. infrastructure, CXM application developers) may result in the need to insource or outsource resources 1 2
    • Prepare a plan to insource talent by hiring or transferring talent from other departments – e.g. marketing and customer service

    Activity: Complete the project charter and obtain approval

    1.2.8 45 minutes

    Input

    • N/A

    Output

    • Project approval
    • CXM Strategy Project Charter Template, section 8.0

    Materials

    • Whiteboard
    • Markers

    Participants

    • Project Manager
    • Business Lead
    • Project Team

    Instructions

    Before beginning to develop the CXM strategy, validate the project charter and metrics with senior sponsors or stakeholders and receive their approval to proceed.

    1. Schedule a 30-60 minute meeting with senior stakeholders and conduct a live review of your CXM strategy project charter.
    2. Obtain stakeholder approval to ensure there are no miscommunications or misunderstandings around the scope of the work that needs to be done to reach a successful project outcome. Final sign-off should only take place when mutual consensus has been reached.
      • Obtaining approval should be an iterative process; if senior management has concerns over certain aspects of the plan, revise and review again.

    Info-Tech Insight

    In most circumstances, you should have your CXM strategy project charter validated with the following stakeholders:

    • Chief Information Officer
    • IT Applications Director
    • CFO or Comptroller (for budget approval)
    • Chief Marketing Office or Head of Marketing
    • Chief Revenue Officer or VP of Sales
    • VP Customer Service

    If you want additional support, have our analysts guide you through this phase as part of an Info-Tech workshop

    Book a workshop with our Info-Tech analysts:

    1.2.2 Define project purpose, objectives, and business metrics

    Through an in-depth discussion, an analyst will help you prioritize corporate objectives and organizational drivers to establish a distinct project purpose.

    1.2.3 Define the scope of the CXM strategy

    An analyst will facilitate a discussion to address critical questions to understand your distinct business needs. These questions include: What are the major coverage points? Who will be using the system?

    1.2.4; 1.2.5; 1.2.6 Create the CXM project team, build a RACI chart, and establish a timeline

    Our analysts will guide you through how to create a designated project team to ensure the success of your CXM strategy and suite selection initiative, including project milestones and team composition, as well as designated duties and responsibilities.

    Phase 2

    Create a Strategic Framework for CXM Technology Enablement

    Build a Strong Technology Foundation for Customer Experience Management

    Phase 2 outline: Steps 2.1 and 2.2

    Call 1-888-670-8889 or email GuidedImplementations@InfoTech.com for more information.

    Complete these steps on your own, or call us to complete a guided implementation. A guided implementation is a series of 2-3 advisory calls that help you execute each phase of a project. They are included in most advisory memberships.

    Guided Implementation 2: Create a Strategic Framework for CXM Technology Enablement

    Proposed Time to Completion: 4 weeks

    Step 2.1: Scan the External Environment

    Start with an analyst kick-off call:

    • Discuss external drivers
    • Assess competitive environment
    • Review persona development
    • Review scenarios

    Then complete these activities…

    • Build the CXM operating model
    • Conduct a competitive analysis
    • Conduct a PEST analysis
    • Build personas and scenarios

    With these tools & templates:

    CXM Strategy Stakeholder Presentation Template

    Step 2.2: Assess the Current State for CRM

    Review findings with analyst:

    • Review SWOT analysis
    • Review VRIO analysis
    • Discuss strategic requirements for CXM

    Then complete these activities…

    • Conduct a SWOT analysis
    • Conduct a VRIO analysis
    • Inventory existing applications

    With these tools & templates:

    CXM Strategy Stakeholder Presentation Template

    Phase 2 outline: Steps 2.3 and 2.4

    Call 1-888-670-8889 or email GuidedImplementations@InfoTech.com for more information.

    Complete these steps on your own, or call us to complete a guided implementation. A guided implementation is a series of 2-3 advisory calls that help you execute each phase of a project. They are included in most advisory memberships.

    Guided Implementation 2: Create a Strategic Framework for CXM Technology Enablement

    Proposed Time to Completion: 4 weeks

    Step 2.3: Create an Application Portfolio

    Start with an analyst kick-off call:

    • Discuss possible business process maps
    • Discuss strategic requirements
    • Review application portfolio results

    Then complete these activities…

    • Build business maps
    • Execute application mapping

    With these tools & templates:

    CXM Portfolio Designer

    CXM Strategy Stakeholder Presentation Template

    CXM Business Process Shortlisting Tool

    Step 2.4: Develop Deployment Best Practices

    Review findings with analyst:

    • Review possible integration maps
    • Discuss best practices for end-user adoption
    • Discuss best practices for customer data quality

    Then complete these activities…

    • Create CXM integration ecosystem
    • Develop adoption game plan
    • Create data quality standards

    With these tools & templates:

    CXM Strategy Stakeholder Presentation Template

    Phase 2 Results & Insights:

    • Application portfolio for CXM
    • Deployment best practices for areas such as integration, data quality, and end-user adoption

    Step 2.1: Scan the External Environment

    Phase 1

    1.1 Create the Project Vision

    1.2 Structure the Project

    Phase 2

    2.1 Scan the External Environment

    2.2 Assess the Current State of CXM

    2.3 Create an Application Portfolio

    2.4 Develop Deployment Best Practices

    Phase 3

    3.1 Create an Initiative Rollout Plan

    3.2 Confirm and Finalize the CXM Blueprint

    Activities:

    • Inventory CXM drivers and organizational objectives
    • Identify CXM challenges and pain points
    • Discuss opportunities and benefits
    • Align corporate and CXM strategies
    • Conduct a competitive analysis
    • Conduct a PEST analysis and extract strategic requirements
    • Build customer personas and extract strategic requirements

    Outcomes:

    • CXM operating model
      • Organizational drivers
      • Environmental factors
      • Barriers
      • Enablers
    • PEST analysis
    • External customer personas
    • Customer journey scenarios
    • Strategic requirements for CXM

    Develop a CXM technology operating model that takes stock of needs, drivers, barriers, and enablers

    Establish the drivers, enablers, and barriers to developing a CXM technology enablement strategy. In doing so, consider needs, environmental factors, organizational drivers, and technology drivers as inputs.

    CXM Strategy

    • Barriers
      • Lack of Resources
      • Cultural Mindset
      • Resistance to Change
      • Poor End-User Adoption
    • Enablers
      • Senior Management Support
      • Customer Data Quality
      • Current Technology Portfolio
    • Business Needs (What are your business drivers? What are current marketing, sales, and customer service pains?)
      • Acquisition Pipeline Management
      • Live Chat for Support
      • Social Media Analytics
      • Etc.
    • Organizational Goals
      • Increase Profitability
      • Enhance Customer Experience Consistency
      • Reduce Time-to-Resolution
      • Increase First Contact Resolution
      • Boost Share of Voice
    • Environmental Factors (What factors that affect your strategy are out of your control?)
      • Customer Buying Habits
      • Changing Technology Trends
      • Competitive Landscape
      • Regulatory Requirements
    • Technology Drivers (Why do you need a new system? What is the purpose for becoming an integrated organization?)
      • System Integration
      • Reporting Capabilities
      • Deployment Model

    Understand your needs, drivers, and organizational objectives for creating a CXM strategy

    Business Needs Organizational Drivers Technology Drivers Environmental Factors
    Definition A business need is a requirement associated with a particular business process (for example, Marketing needs customer insights from the website – the business need would therefore be web analytics capabilities). Organizational drivers can be thought of as business-level goals. These are tangible benefits the business can measure such as customer retention, operation excellence, and financial performance. Technology drivers are technological changes that have created the need for a new CXM enablement strategy. Many organizations turn to technology systems to help them obtain a competitive edge. External considerations are factors taking place outside of the organization that are impacting the way business is conducted inside the organization. These are often outside the control of the business.
    Examples
    • Web analytics
    • Live chat capabilities
    • Mobile self-service
    • Social media listening
    • Data quality
    • Customer satisfaction
    • Branding
    • Time-to-resolution
    • Deployment model (i.e. SaaS)
    • Integration
    • Reporting capabilities
    • Fragmented technologies
    • Economic factors
    • Customer preferences
    • Competitive influencers
    • Compliance regulations

    Info-Tech Insight

    A common organizational driver is to provide adequate technology enablement across multiple channels, resulting in a consistent customer experience. This driver is a result of external considerations. Many industries today are highly competitive and rapidly changing. To succeed under these pressures, you must have a rationalized portfolio of enterprise applications for customer interaction.

    Activity: Inventory and discuss CXM drivers and organizational objectives

    2.1.1 30 minutes

    Input

    • Business needs
    • Exercise 1.1.3
    • Exercise 1.1.4
    • Environmental factors

    Output

    • CXM operating model inputs
    • CXM Strategy Stakeholder Presentation

    Materials

    • Info-Tech examples
    • Whiteboard
    • Markers

    Participants

    • Project Team

    Instructions

    1. Brainstorm the business needs, organizational drivers, technology drivers, and environmental factors that will inform the CXM strategy. Draw from exercises 1.1.3-1.1.5.
    2. Document your findings in the CXM operating model template. This can be found in the CXM Strategy Stakeholder Presentation Template.

    The image is a graphic, with a rectangle split into three sections in the centre. The three sections are: Barriers; CXM Strategy; Enablers. Around the centre are 4 more rectangles, labelled: Business Needs; Organizational Drivers; Technology Drivers; Environmental Factors. The outer rectangles are a slightly darker shade of grey than the others, highlighting them.

    Understand challenges and barriers to creating and executing the CXM technology-enablement strategy

    Take stock of internal challenges and barriers to effective CXM strategy execution.

    Example: Internal Challenges & Potential Barriers

    Understanding the Customer Change Management IT Readiness
    Definition The degree to which a holistic understanding of the customer can be created, including customer demographic and psychographics. The degree to which employees are ready to accept operational and cultural changes and the degree to which the organization is ready to manage it. The degree to which IT is ready to support new technologies and processes associated with a portfolio of CXM applications.
    Questions to Ask
    • As an organization, do we have a true understanding of our customers?
    • How might we achieve a complete understanding of the customer throughout different phases of the customer lifecycle?
    • Are employees resistant to change?
    • Are there enough resources to drive an CXM strategy?
    • To what degree is the existing organizational culture customer-centric?
    • Is there strong technical expertise?
    • Is there strong infrastructure?
    Implications
    • Uninformed creation of CXM strategic requirements
    • Inadequate understanding of customer needs and wants
    • User acceptance
    • Lack of ownership
    • Lack of accountability
    • Lack of sustainability
    • Poor implementation
    • Reliance on expensive external consultants
    • Lack of sustainability

    Activity: Identify CXM challenges and pain points

    2.1.2 30 minutes

    Input

    • Challenges
    • Pain points

    Output

    • CXM operating model barriers
    • CXM Strategy Stakeholder Presentation

    Materials

    • Info-Tech examples
    • Whiteboard
    • Markers

    Participants

    • Project Team

    Instructions

    1. Brainstorm the challenges and pain points that may act as barriers to the successful planning and execution of a CXM strategy.
    2. Document your findings in the CXM operating model template. This can be found in the CXM Strategy Stakeholder Presentation Template.

    The image is the same graphic from a previous section. In this instance, the Barriers sections is highlighted.

    Identify opportunities that can enable CXM strategy execution

    Existing internal conditions, capabilities, and resources can create opportunities to enable the CXM strategy. These opportunities are critical to overcoming challenges and barriers.

    Example: Opportunities to Leverage for Strategy Enablement

    Management Buy-In Customer Data Quality Current Technology Portfolio
    Definition The degree to which upper management understands and is willing to enable a CXM project, complete with sponsorship, funding, and resource allocation. The degree to which customer data is accurate, consistent, complete, and reliable. Strong customer data quality is an opportunity – poor data quality is a barrier. The degree to which the existing portfolio of CXM-supporting enterprise applications can be leveraged to enable the CXM strategy.
    Questions to Ask
    • Is management informed of changing technology trends and the subsequent need for CXM?
    • Are adequate funding and resourcing available to support a CXM project, from strategy creation to implementation?
    • Are there any data quality issues?
    • Is there one source of truth for customer data?
    • Are there duplicate or incomplete sets of data?
    • Does a strong CRM backbone exist?
    • What marketing, sales, and customer service applications exist?
    • Are CXM-enabling applications rated highly on usage and performance?
    Implications
    • Need for CXM clearly demonstrated
    • Financial and logistical feasibility
    • Consolidated data quality governance initiatives
    • Informed decision making
    • Foundation for CXM technology enablement largely in place
    • Reduced investment of time and money needed

    Activity: Discuss opportunities and benefits

    2.1.3 30 minutes

    Input

    • Opportunities
    • Benefits

    Output

    • Completed CXM operating model
    • CXM Strategy Stakeholder Presentation

    Materials

    • Info-Tech examples
    • Whiteboard
    • Markers

    Participants

    • Project Team

    Instructions

    1. Brainstorm opportunities that should be leveraged or benefits that should be realized to enable the successful planning and execution of a CXM strategy.
    2. Document your findings in the CXM operating model template. This can be found in the CXM Strategy Stakeholder Presentation Template.

    The image is the same graphic from earlier sections, this time with the Enablers section highlighted.

    Ensure that you align your CXM technology strategy to the broader corporate strategy

    A successful CXM strategy requires a comprehensive understanding of an organization’s overall corporate strategy and its effects on the interrelated departments of marketing, sales, and service, including subsequent technology implications. For example, a CXM strategy that emphasizes tools for omnichannel management and is at odds with a corporate strategy that focuses on only one or two channels will fail.

    Corporate Strategy

    • Conveys the current state of the organization and the path it wants to take.
    • Identifies future goals and business aspirations.
    • Communicates the initiatives that are critical for getting the organization from its current state to the future state.

    CXM Strategy

    • Communicates the company’s budget and spending on CXM applications and initiatives.
    • Identifies IT initiatives that will support the business and key CXM objectives, specific to marketing, sales, and service.
    • Outlines staffing and resourcing for CXM initiatives.

    Unified Strategy

    • The CXM implementation can be linked, with metrics, to the corporate strategy and ultimate business objectives.

    Info-Tech Insight

    Your organization’s corporate strategy is especially important in dictating the direction of the CXM strategy. Corporate strategies are often focused on customer-facing activity and will heavily influence the direction of marketing, sales, customer service, and consequentially, CXM. Corporate strategies will often dictate market targeting, sales tactics, service models, and more.

    Review sample organizational objectives to decipher how CXM technologies can support such objectives

    Identifying organizational objectives of high priority will assist in breaking down CXM objectives to better align with the overall corporate strategy and achieve buy-in from key stakeholders.

    Corporate Objectives Aligned CXM Technology Objectives
    Increase Revenue Enable lead scoring Deploy sales collateral management tools Improve average cost per lead via a marketing automation tool
    Enhance Market Share Enhance targeting effectiveness with a CRM Increase social media presence via an SMMP Architect customer intelligence analysis
    Improve Customer Satisfaction Reduce time-to-resolution via better routing Increase accessibility to customer service with live chat Improve first contact resolution with customer KB
    Increase Customer Retention Use a loyalty management application Improve channel options for existing customers Use customer analytics to drive targeted offers
    Create Customer-Centric Culture Ensure strong training and user adoption programs Use CRM to provide 360-degree view of all customer interaction Incorporate the voice of the customer into product development

    Activity: Review your corporate strategy and validate its alignment with the CXM operating model

    2.1.4 30 minutes

    Input

    • Corporate strategy
    • CXM operating model (completed in Activity 2.1.3)

    Output

    • Strategic alignment between the business and CXM strategies

    Materials

    • Info-Tech examples
    • Whiteboard
    • Markers

    Participants

    • Project Team

    Instructions

    1. Brainstorm and create a list of organizational objectives at the corporate strategy level.
    2. Break down each organizational objective to identify how CXM may support it.
    3. Validate CXM goals and organizational objectives with your CXM operating model. Be sure to address the validity of each with the business needs, organizational drivers, technology drivers, and environmental factors identified as inputs to the operating model.

    Amazon leverages customer data to drive decision making around targeted offers and customer experience

    CASE STUDY

    Industry E-Commerce

    Source Pardot, 2012

    Situation

    Amazon.com, Inc. is an American electronic commerce and cloud computing company. It is the largest e-commerce retailer in the US.

    Amazon originated as an online book store, later diversifying to sell various forms of media, software, games, electronics, apparel, furniture, food, toys, and more.

    By taking a data-driven approach to marketing and sales, Amazon was able to understand its customers’ needs and wants, penetrate different product markets, and create a consistently personalized online-shopping customer experience that keeps customers coming back.

    Technology Strategy

    Use Browsing Data Effectively

    Amazon leverages marketing automation suites to view recent activities of prospects on its website. In doing so, a more complete view of the customer is achieved, including insights into purchasing interests and site navigation behaviors.

    Optimize Based on Interactions

    Using customer intelligence, Amazon surveys and studies standard engagement metrics like open rate, click-through rate, and unsubscribes to ensure the optimal degree of marketing is being targeted to existing and prospective customers, depending on level of engagement.

    Results

    Insights gained from having a complete understanding of the customer (from basic demographic characteristics provided in customer account profiles to observed psychographic behaviors captured by customer intelligence applications) are used to personalize Amazon’s sales and marketing approaches. This is represented through targeted suggestions in the “recommended for you” section of the browsing experience and tailored email marketing.

    It is this capability, partnered with the technological ability to observe and measure customer engagement, that allows Amazon to create individual customer experiences.

    Scan the external environment to understand your customers, competitors, and macroenvironmental trends

    Do not develop your CXM technology strategy in isolation. Work with Marketing to understand your STP strategy (segmentation, targeting, positioning): this will inform persona development and technology requirements downstream.

    Market Segmentation

    • Segment target market by demographic, geographic, psychographic, and behavioral characteristics
    • What does the competitive market look like?
    • Who are the key customer segments?
    • What segments are you going to target?

    Market Targeting

    • Evaluate potential and commercial attractiveness of each segment, considering the dynamics of the competition
    • How do you target your customers?
    • How should you target them in the future?
    • How do your products/services differ from the competition?

    Product Positioning

    • Develop detailed product positioning and marketing mixes for selected segments
    • What is the value of the product/service to each segment of the market?
    • How are you positioning your product/service in the market?

    Info-Tech Insight

    It is at this point that you should consider the need for and viability of an omnichannel approach to CXM. Through which channels do you target your customers? Are your customers present and active on a wide variety of channels? Consider how you can position your products, services, and brand through the use of omnichannel methodologies.

    Activity: Conduct a competitive analysis to understand where your market is going

    2.1.5 1 hour

    Input

    • Scan of competitive market
    • Existing customer STP strategy

    Output

    • Strategic CXM requirements
    • CXM Strategy Stakeholder Presentation

    Materials

    • Whiteboard
    • Markers

    Participants

    • Project Team
    • Marketing SME

    Instructions

    1. Scan the market for direct and indirect competitors.
    2. Evaluate current and/or future segmentation, targeting, and positioning strategies by answering the following questions:
    • What does the competitive market look like?
    • Who are the key customer segments?
    • What segments are you going to target?
    • How do you target your customers?
    • How should you target them in the future?
    • How do your products/services differ from the competition?
    • What is the value of the product/service to each segment of the market?
    • How are you positioning your product/service in the market?
    • Other helpful questions include:
      • How formally do you target customers? (e.g. through direct contact vs. through passive brand marketing)
      • Does your organization use the shotgun or rifle approach to marketing?
        • Shotgun marketing: targets a broad segment of people, indirectly
        • Rifle marketing: targets smaller and more niche market segments using customer intelligence
  • For each point, identify CXM requirements.
  • Document your outputs in the CXM Strategy Stakeholder Presentation Template.
  • Activity: Conduct a competitive analysis (cont’d)

    2.1.5 30 minutes

    Input

    • Scan of competitive market

    Output

    • Competitive analysis
    • CXM Strategy Stakeholder Presentation

    Materials

    • Whiteboard
    • Markers

    Participants

    • Project Team
    • Marketing SME (e.g. Market Research Stakeholders)

    Instructions

    1. List recent marketing technology and customer experience-related initiatives that your closest competitors have implemented.
    2. For each identified initiative, elaborate on what the competitive implications are for your organization.
    3. Document your outputs in the CXM Strategy Stakeholder Presentation Template.

    Example: Competitive Implications

    Competitor Organization Recent Initiative Associated Technology Direction of Impact Competitive Implication
    Organization X Multichannel E-Commerce Integration WEM – hybrid integration Positive
    • Up-to-date e-commerce capabilities
    • Automatic product updates via PCM
    Organization Y Web Social Analytics WEM Positive
    • Real-time analytics and customer insights
    • Allows for more targeted content toward the visitor or customer

    Conduct a PEST analysis to determine salient political, economic, social, and technological impacts for CXM

    A PEST analysis is a structured planning method that identifies external environmental factors that could influence the corporate and IT strategy.

    Political - Examine political factors, such as relevant data protection laws and government regulations.

    Economic - Examine economic factors, such as funding, cost of web access, and labor shortages for maintaining the site(s).

    Technological - Examine technological factors, such as new channels, networks, software and software frameworks, database technologies, wireless capabilities, and availability of software as a service.

    Social - Examine social factors, such as gender, race, age, income, and religion.

    Info-Tech Insight

    When looking at opportunities and threats, PEST analysis can help to ensure that you do not overlook external factors, such as technological changes in your industry. When conducting your PEST analysis specifically for CXM, pay particular attention to the rapid rate of change in the technology bucket. New channels and applications are constantly emerging and evolving, and seeing differential adoption by potential customers.

    Activity: Conduct and review the PEST analysis

    2.1.6 30 minutes

    Input

    • Political, economic, social, and technological factors related to CXM

    Output

    • Completed PEST analysis

    Materials

    • Whiteboard
    • Markers

    Participants

    • Project Team

    Instructions

    1. Identify your current strengths and weaknesses in managing the customer experience.
    2. Identify any opportunities to take advantage of and threats to mitigate.

    Example: PEST Analysis

    Political

    • Data privacy for PII
    • ADA legislation for accessible design

    Economic

    • Spending via online increasing
    • Focus on share of wallet

    Technological

    • Rise in mobile
    • Geo-location based services
    • Internet of Things
    • Omnichannel

    Social

    • Increased spending power by millennials
    • Changing channel preferences
    • Self-service models

    Activity: Translate your PEST analysis into a list of strategic CXM technology requirements to be addressed

    2.1.7 30 minutes

    Input

    • PEST Analysis conducted in Activity 2.1.6.

    Output

    • Strategic CXM requirements
    • CXM Strategy Stakeholder Presentation

    Materials

    • Whiteboard
    • Markers

    Participants

    • Project Team

    Instructions

    For each PEST quadrant:

    1. Document the point and relate it to a goal.
    2. For each point, identify CXM requirements.
    3. Sort goals and requirements to eliminate duplicates.
    4. Document your outputs in the CXM Strategy Stakeholder Presentation Template.

    Example: Parsing Requirements from PEST Analysis

    Technological Trend: There has been a sharp increase in popularity of mobile self-service models for buying habits and customer service access.

    Goal: Streamline mobile application to be compatible with all mobile devices. Create consistent branding across all service delivery applications (e.g. website, etc.).

    Strategic Requirement: Develop a native mobile application while also ensuring that resources through our web presence are built with responsive design interface.

    IT must fully understand the voice of the customer: work with Marketing to develop customer personas

    Creating a customer-centric CXM technology strategy requires archetypal customer personas. Creating customer personas will enable you to talk concretely about them as consumers of your customer experience and allow you to build buyer scenarios around them.

    A persona (or archetypal user) is an invented person that represents a type of user in a particular use-case scenario. In this case, personas can be based on real customers.

    Components of a persona Example – Organization: Grocery Store
    Name Name personas to reflect a key attribute such as the persona’s primary role or motivation Brand Loyal Linda: A stay-at-home mother dedicated to maintaining and caring for a household of 5 people
    Demographic Include basic descriptors of the persona (e.g. age, geographic location, preferred language, education, job, employer, household income, etc.) Age: 42 years old Geographic location: London Suburbia Language: English Education: Post-secondary Job: Stay-at-home mother Annual Household Income: $100,000+
    Wants, needs, pain points Identify surface-level motivations for buying habits

    Wants: Local products Needs: Health products; child-safe products

    Pain points: Fragmented shopping experience

    Psychographic/behavioral traits Observe persona traits that are representative of the customers’ behaviors (e.g. attitudes, buying patterns, etc.)

    Psychographic: Detail-oriented, creature of habit

    Behavioral: Shops at large grocery store twice a week, visits farmers market on Saturdays, buys organic products online

    Activity: Build personas for your customers

    2.1.8 2 hours

    Input

    • Customer demographics and psychographics

    Output

    • List of prioritized customer personas
    • CXM Strategy Stakeholder Presentation

    Materials

    • Info-Tech examples
    • Whiteboard
    • Markers

    Participants

    Project Team

    Instructions

    1. In 2-4 groups, list all the customer personas that need to be built. In doing so, consider the people who interact with your organization most often.
    2. Build a demographic profile for each customer persona. Include information such as age, geographic location, occupation, annual income, etc.
    3. Augment the persona with a psychographic profile of each customer. Consider the goals and objectives of each customer persona and how these might inform buyer behaviors.
    4. Introduce your group’s personas to the entire group, in a round-robin fashion, as if you are introducing your persona at a party.
    5. Summarize the personas in a persona map. Rank your personas according to importance and remove any duplicates.

    Info-Tech Insight

    For CXM, persona building is typically used for understanding the external customer; however, if you need to gain a better understanding of the organization’s internal customers (those who will be interacting with CXM applications), personas can also be built for this purpose. Examples of useful internal personas are sales managers, brand managers, customer service directors, etc.

    Sample Persona Templates

    Fred, 40

    The Family Man

    Post-secondary educated, white-collar professional, three children

    Goals & Objectives

    • Maintain a stable secure lifestyle
    • Progress his career
    • Obtain a good future for his children

    Behaviors

    • Manages household and finances
    • Stays actively involved in children’s activities and education
    • Seeks potential career development
    • Uses a cellphone and email frequently
    • Sometimes follows friends Facebook pages

    Services of Interest

    • SFA, career counselling, job boards, day care, SHHS
    • Access to information via in-person, phone, online

    Traits

    General Literacy - High

    Digital Literacy - Mid-High

    Detail-Oriented - High

    Willing to Try New Things - Mid-High

    Motivated and Persistent - Mid-High

    Time Flexible - Mid-High

    Familiar With [Red.] - Mid

    Access to [Red.] Offices - High

    Access to Internet - High

    Ashley, 35

    The Tourist

    Single, college educated, planning vacation in [redacted], interested in [redacted] job opportunities

    Goals & Objectives

    • Relax after finishing a stressful job
    • Have adventures and try new things
    • Find a new job somewhere in Canada

    Behaviors

    • Collects information about things to do in [redacted]
    • Collects information about life in [redacted]
    • Investigates and follows up on potential job opportunities
    • Uses multiple social media to keep in touch with friends
    • Shops online frequently

    Services of Interest

    • SFA, job search, road conditions, ferry schedules, hospital, police station, DL requirements, vehicle rental
    • Access to information via in-person, phone, website, SMS, email, social media

    Traits

    General Literacy - Mid

    Digital Literacy - High

    Detail-Oriented - Mid

    Willing to Try New Things - High

    Motivated and Persistent - Mid

    Time Flexible - Mid-High

    Familiar With [Red.] - Low

    Access to [Red.] Offices - Low

    Access to Internet - High

    Bill, 25

    The Single Parent

    15-year resident of [redacted], high school education, waiter, recently divorced, two children

    Goals & Objectives

    • Improve his career options so he can support his family
    • Find an affordable place to live
    • Be a good parent
    • Work through remaining divorce issues

    Behaviors

    • Tries to get training or experience to improve his career
    • Stays actively involved in his children’s activities
    • Looks for resources and supports to resolve divorce issues
    • Has a cellphone and uses the internet occasionally

    Services of Interest

    • Child care, housing authority, legal aid, parenting resources
    • Access to information via in person, word-of mouth, online, phone, email

    Traits

    General Literacy - Mid

    Digital Literacy - Mid-Low

    Detail-Oriented - Mid-Low

    Willing to Try New Things - Mid

    Motivated and Persistent - High

    Time Flexible - Mid

    Familiar With [Red.] - Mid-High

    Access to [Red.] Offices - High

    Access to Internet - High

    Marie, 19

    The Regional Youth

    Single, [redacted] resident, high school graduate

    Goals & Objectives

    • Get a good job
    • Maintain ties to family and community

    Behaviors

    • Looking for work
    • Gathering information about long-term career choices
    • Trying to get the training or experience that can help her develop a career
    • Staying with her parents until she can get established
    • Has a new cellphone and is learning how to use it
    • Plays videogames and uses the internet at least weekly

    Services of Interest

    • Job search, career counselling
    • Access to information via in-person, online, phone, email, web applications

    Traits

    General Literacy - Mid

    Digital Literacy - Mid

    Detail-Oriented - Mid-Low

    Willing to Try New Things - Mid-High

    Motivated and Persistent - Mid-Low

    Time Flexible - High

    Familiar With [Red.] - Mid-Low

    Access to [Red.] Offices - Mid-Low

    Access to Internet - Mid

    Build key scenarios for each persona to extract strategic requirements for your CXM application portfolio

    A scenario is a story or narrative that helps explore the set of interactions that a customer has with an organization. Scenario mapping will help parse requirements used to design the CXM application portfolio.

    A Good Scenario…

    • Describes specific task(s) that need to be accomplished
    • Describes user goals and motivations
    • Describes interactions with a compelling but not overwhelming amount of detail
    • Can be rough, as long as it provokes ideas and discussion

    Scenarios Are Used To…

    • Provide a shared understanding about what a user might want to do, and how they might want to do it
    • Help construct the sequence of events that are necessary to address in your user interface(s)

    To Create Good Scenarios…

    • Keep scenarios high level, not granular in nature
    • Identify as many scenarios as possible. If you’re time constrained, try to develop 2-3 key scenarios per persona
    • Sketch each scenario out so that stakeholders understand the goal of the scenario

    Activity: Build scenarios for each persona and extract strategic requirements for the CXM strategy

    2.1.9 1.5 hours

    Input

    • Customer personas (output of Activity 2.1.5)

    Output

    • CX scenario maps
    • Strategic CXM requirements
    • CXM Strategy Stakeholder Presentation

    Materials

    • Whiteboard
    • Markers

    Participants

    • Project Team

    Instructions

    1. For each customer persona created in Activity 2.1.5, build a scenario. Choose and differentiate scenarios based on the customer goal of each scenario (e.g. make online purchase, seek customer support, etc.).
    2. Think through the narrative of how a customer interacts with your organization, at all points throughout the scenario. List each step in the interaction in a sequential order to form a scenario journey.
    3. Examine each step in the scenario and brainstorm strategic requirements that will be needed to support the customer’s use of technology throughout the scenario.
    4. Repeat steps 1-3 for each persona. Document your outputs in the CXM Strategy Stakeholder Presentation Template.

    Example: Scenario Map

    Persona Name: Brand Loyal Linda

    Scenario Goal: File a complaint about in-store customer service

    Look up “[Store Name] customer service” on public web. →Reach customer support landing page. →Receive proactive notification prompt for online chat with CSR. →Initiate conversation: provide order #. →CSR receives order context and information. →Customer articulates problem, CSR consults knowledgebase. →Discount on next purchase offered. →Send email with discount code to Brand Loyal Linda.

    If you want additional support, have our analysts guide you through this phase as part of an Info-Tech workshop

    Book a workshop with our Info-Tech analysts:

    • To accelerate this project, engage your IT team in an Info-Tech workshop with an Info-Tech analyst team.
    • Info-Tech analysts will join you and your team onsite at your location or welcome you to Info-Tech’s historic Toronto office to participate in an innovative onsite workshop.
    • Contact your account manager (www.infotech.com/account), or email Workshops@InfoTech.com for more information.

    The following are sample activities that will be conducted by Info-Tech analysts with your team:

    2.1.1; 2.1.2; 2.1.3; 2.1.4 - Create a CXM operating model

    An analyst will facilitate a discussion to identify what impacts your CXM strategy and how to align it to your corporate strategy. The discussion will take different perspectives into consideration and look at organizational drivers, external environmental factors, as well as internal barriers and enablers.

    2.1.5 Conduct a competitive analysis

    Calling on their depth of expertise in working with a broad spectrum of organizations, our facilitator will help you work through a structured, systematic evaluation of competitors’ actions when it comes to CXM.

    If you want additional support, have our analysts guide you through this phase as part of an Info-Tech workshop

    Book a workshop with our Info-Tech analysts:

    2.1.6; 2.1.7 - Conduct a PEST analysis

    The facilitator will use guided conversation to target each quadrant of the PEST analysis and help your organization fully enumerate political, economic, social, and technological trends that will influence your CXM strategy. Our analysts are deeply familiar with macroenvironmental trends and can provide expert advice in identifying areas of concern in the PEST and drawing strategic requirements as implications.

    2.1.8; 2.1.9 - Build customer personas and subsequent persona scenarios

    Drawing on the preceding exercises as inputs, the facilitator will help the team create and refine personas, create respective customer interaction scenarios, and parse strategic requirements to support your technology portfolio for CXM.

    Step 2.2: Assess the Current State of CXM

    Phase 1

    1.1 Create the Project Vision

    1.2 Structure the Project

    Phase 2

    2.1 Scan the External Environment

    2.2 Assess the Current State of CXM

    2.3 Create an Application Portfolio

    2.4 Develop Deployment Best Practices

    Phase 3

    3.1 Create an Initiative Rollout Plan

    3.2 Confirm and Finalize the CXM Blueprint

    Activities:

    • Conduct a SWOT analysis and extract strategic requirements
    • Inventory existing CXM applications and assess end-user usage and satisfaction
    • Conduct a VRIO analysis and extract strategic requirements

    Outcomes:

    • SWOT analysis
    • VRIO analysis
    • Current state application portfolio
    • Strategic requirements

    Conduct a SWOT analysis to prepare for creating your CXM strategy

    A SWOT analysis is a structured planning method that evaluates the strengths, weaknesses, opportunities, and threats involved in a project.

    Strengths - Strengths describe the positive attributes that are within your control and internal to your organization (i.e. what do you do better than anyone else?)

    Weaknesses - Weaknesses are internal aspects of your business that place you at a competitive disadvantage; think of what you need to enhance to compete with your top competitor.

    Opportunities - Opportunities are external factors the project can capitalize on. Think of them as factors that represent reasons your business is likely to prosper.

    Threats - Threats are external factors that could jeopardize the project. While you may not have control over these, you will benefit from having contingency plans to address them if they occur.

    Info-Tech Insight

    When evaluating weaknesses of your current CXM strategy, ensure that you’re taking into account not just existing applications and business processes, but also potential deficits in your organization’s channel strategy and go-to-market messaging.

    Activity: Conduct a SWOT analysis

    2.2.1 30 minutes

    Input

    • CXM strengths, weaknesses, opportunities, and threats

    Output

    • Completed SWOT analysis

    Materials

    • Whiteboard
    • Markers

    Participants

    • Project Team

    Instructions

    1. Identify your current strengths and weaknesses in managing the customer experience. Consider marketing, sales, and customer service aspects of the CX.
    2. Identify any opportunities to take advantage of and threats to mitigate.

    Example: SWOT Analysis

    Strengths

    • Strong customer service model via telephony

    Weaknesses

    • Customer service inaccessible in real-time through website or mobile application

    Opportunities

    • Leverage customer intelligence to measure ongoing customer satisfaction

    Threats

    • Lack of understanding of customer interaction platforms by staff could hinder adoption

    Activity: Translate your SWOT analysis into a list of requirements to be addressed

    2.2.2 30 minutes

    Input

    • SWOT Analysis conducted in Activity 2.2.1.

    Output

    • Strategic CXM requirements
    • CXM Stakeholder Presentation Template

    Materials

    • Whiteboard
    • Markers

    Participants

    • Project Team

    Instructions

    For each SWOT quadrant:

    1. Document the point and relate it to a goal.
    2. For each point, identify CXM requirements.
    3. Sort goals and requirements to eliminate duplicates.
    4. Document your outputs in the CXM Stakeholder Presentation Template.

    Example: Parsing Requirements from SWOT Analysis

    Weakness: Customer service inaccessible in real-time through website or mobile application.

    Goal: Increase the ubiquity of access to customer service knowledgebase and agents through a web portal or mobile application.

    Strategic Requirement: Provide a live chat portal that matches the customer with the next available and qualified agent.

    Inventory your current CXM application portfolio

    Applications are the bedrock of technology enablement for CXM. Review your current application portfolio to identify what is working well and what isn’t.

    Understand Your CXM Application Portfolio With a Four-Step Approach

    Build the CXM Application Inventory →Assess Usage and Satisfaction →Map to Business Processes and Determine Dependencies →Determine Grow/Maintain/ Retire for Each Application

    When assessing the CXM applications portfolio, do not cast your net too narrowly; while CRM and MMS applications are often top of mind, applications for digital asset management and social media management are also instrumental for ensuring a well-integrated CX.

    Identify dependencies (either technical or licensing) between applications. This dependency tracing will come into play when deciding which applications should be grown (invested in), which applications should be maintained (held static), and which applications should be retired (divested).

    Info-Tech Insight

    Shadow IT is prominent here! When building your application inventory, ensure you involve Marketing, Sales, and Service to identify any “unofficial” SaaS applications that are being used for CXM. Many organizations fail to take a systematic view of their CXM application portfolio beyond maintaining a rough inventory. To assess the current state of alignment, you must build the application inventory and assess satisfaction metrics.

    Understand which of your organization’s existing enterprise applications enable CXM

    Review the major enterprise applications in your organization that enable CXM and align your requirements to these applications (net-new or existing). Identify points of integration to capture the big picture.

    The image shows a graphic titled Example: Integration of CRM, SMMP, and ERP. It is a flow chart, with icons defined by a legend on the right side of the image

    Info-Tech Insight

    When assessing the current application portfolio that supports CXM, the tendency will be to focus on the applications under the CXM umbrella, relating mostly to marketing, sales, and customer service. Be sure to include systems that act as input to, or benefit due to outputs from, CRM or similar applications. Examples of these systems are ERP systems, ECM (e.g. SharePoint) applications, and more.

    Assess CXM application usage and satisfaction

    Having a portfolio but no contextual data will not give you a full understanding of the current state. The next step is to thoroughly assess usage patterns as well as IT, management, and end-user satisfaction with each application.

    Example: Application Usage & Satisfaction Assessment

    Application Name Level of Usage IT Satisfaction Management Satisfaction End-User Satisfaction Potential Business Impact
    CRM (e.g. Salesforce) Medium High Medium Medium High
    CRM (e.g. Salesforce) Low Medium Medium High Medium
    ... ... ... ... ... ...

    Info-Tech Insight

    When evaluating satisfaction with any application, be sure to consult all stakeholders who come into contact with the application or depend on its output. Consider criteria such as ease of use, completeness of information, operational efficiency, data accuracy, etc.

    Use Info-Tech’s Application Portfolio Assessment to gather end-user feedback on existing CXM applications

    2.2.3 Application Portfolio Assessment: End-User Feedback

    Info-Tech’s Application Portfolio Assessment: End-User Feedback diagnostic is a low-effort, high-impact program that will give you detailed report cards on end-user satisfaction with an application. Use these insights to identify problems, develop action plans for improvement, and determine key participants.

    Application Portfolio Assessment: End-User Feedback is an 18-question survey that provides valuable insights on user satisfaction with an application by:

    • Performing a general assessment of the application portfolio that provides a full view of the effectiveness, criticality, and prevalence of all relevant applications.
    • Measuring individual application performance with open-ended user feedback surveys about the application, organized by department to simplify problem resolution.
    • Providing targeted department feedback to identify end-user satisfaction and focus improvements on the right group or line of business.

    INFO-TECH DIAGNOSTIC

    Activity: Inventory your CXM applications, and assess application usage and satisfaction

    2.2.4 1 hour

    Input

    • List of CXM applications

    Output

    • Complete inventory of CXM applications
    • CXM Stakeholder Presentation Template

    Materials

    • Whiteboard
    • Markers

    Participants

    • Project Team

    Instructions

    1. List all existing applications that support the creation, management, and delivery of your customer experience.
    2. Identify which processes each application supports (e.g. content deployment, analytics, service delivery, etc.).
    3. Identify technical or licensing dependencies (e.g. data models).
    4. Assess the level of application usage by IT, management, and internal users (high/medium/low).
    5. Assess the satisfaction with and performance of each application according to IT, management, and internal users (high/medium/low). Use the Info-Tech Diagnostic to assist.

    Example: CXM Application Inventory

    Application Name Deployed Date Processes Supported Technical and Licensing Dependencies
    Salesforce June 2018 Customer relationship management XXX
    Hootsuite April 2019 Social media listening XXX
    ... ... ... ...

    Conduct a VRIO analysis to identify core competencies for CXM applications

    A VRIO analysis evaluates the ability of internal resources and capabilities to sustain a competitive advantage by evaluating dimensions of value, rarity, imitability, and organization. For critical applications like your CRM platform, use a VRIO analysis to determine their value.

    Is the resource or capability valuable in exploiting an opportunity or neutralizing a threat? Is the resource or capability rare in the sense that few of your competitors have a similar capability? Is the resource or capability costly to imitate or replicate? Is the organization organized enough to leverage and capture value from the resource or capability?
    NO COMPETITIVE DISADVANTAGE
    YES NO→ COMPETITIVE EQUALITY/PARITY
    YES YES NO→ TEMPORARY COMPETITIVE ADVANTAGE
    YES YES YES NO→ UNUSED COMPETITIVE ADVANTAGE
    YES YES YES YES LONG-TERM COMPETITIVE ADVANTAGE

    (Strategic Management Insight, 2013)

    Activity: Conduct a VRIO analysis on your existing application portfolio

    2.2.5 30 minutes

    Input

    • Inventory of existing CXM applications (output of Activity 2.2.4)

    Output

    • Completed VRIO analysis
    • Strategic CXM requirements
    • CXM Stakeholder Presentation Template

    Materials

    • VRIO Analysis model
    • Whiteboard
    • Markers

    Participants

    • Project Team

    Instructions

    1. Evaluate each CXM application inventoried in Activity 2.2.4 by answering the four VRIO questions in sequential order. Do not proceed to the following question if “no” is answered at any point.
    2. Record the results. The state of your organization’s competitive advantage, based on each resource/capability, will be determined based on the number of questions with a “yes” answer. For example, if all four questions are answered positively, then your organization is considered to have a long-term competitive advantage.
    3. Document your outputs in the CXM Stakeholder Presentation Template.

    If you want additional support, have our analysts guide your through this phase as part of an Info-Tech workshop

    2.2.1; 2.2.2 Conduct a SWOT Analysis

    Our facilitator will use a small-team approach to delve deeply into each area, identifying enablers (strengths and opportunities) and challenges (weaknesses and threats) relating to the CXM strategy.

    2.2.3; 2.2.4 Inventory your CXM applications, and assess usage and satisfaction

    Working with your core team, the facilitator will assist with building a comprehensive inventory of CXM applications that are currently in use and with identifying adjacent systems that need to be identified for integration purposes. The facilitator will work to identify high and low performing applications and analyze this data with the team during the workshop exercise.

    2.2.5 Conduct a VRIO analysis

    The facilitator will take you through a VRIO analysis to identify which of your internal technological competencies ensure, or can be leveraged to ensure, your competitiveness in the CXM market.

    Step 2.3: Create an Application Portfolio

    Phase 1

    1.1 Create the Project Vision

    1.2 Structure the Project

    Phase 2

    2.1 Scan the External Environment

    2.2 Assess the Current State of CXM

    2.3 Create an Application Portfolio

    2.4 Develop Deployment Best Practices

    Phase 3

    3.1 Create an Initiative Rollout Plan

    3.2 Confirm and Finalize the CXM Blueprint

    Activities

    • Shortlist and prioritize business processes for improvement and reengineering
    • Map current CXM processes
    • Identify business process owners and assign job responsibilities
    • Identify user interaction channels to extract strategic requirements
    • Aggregate and develop strategic requirements
    • Determine gaps in current and future state processes
    • Build the CXM application portfolio

    Outcomes

    CXM application portfolio map

    • Shortlist of relevant business processes
    • Current state map
    • Business process ownership assignment
    • Channel map
    • Complete list of strategic requirements

    Understand business process mapping to draft strategy requirements for marketing, sales, and customer service

    The interaction between sales, marketing, and customer service is very process-centric. Rethink sales and customer-centric workflows and map the desired workflow, imbedding the improved/reengineered process into the requirements.

    Using BPM to Capture Strategic Requirements

    Business process modeling facilitates the collaboration between the business and IT, recording the sequence of events, tasks performed, who performed them, and the levels of interaction with the various supporting applications.

    By identifying the events and decision points in the process and overlaying the people that perform the functions, the data being interacted with, and the technologies that support them, organizations are better positioned to identify gaps that need to be bridged.

    Encourage the analysis by compiling an inventory of business processes that support customer-facing operations that are relevant to achieving the overall organizational strategies.

    Outcomes

    • Operational effectiveness
    • Identification, implementation, and maintenance of reusable enterprise applications
    • Identification of gaps that can be addressed by acquisition of additional applications or process improvement/ reengineering

    INFO-TECH OPPORTUNITY

    Refer to Info-Tech’s Create a Comprehensive BPM Strategy for Successful Process Automation blueprint for further assistance in taking a BPM approach to your sales-IT alignment.

    Leverage the APQC framework to help define your inventory of sales, marketing, and service processes

    APQC’s Process Classification Framework is a taxonomy of cross-functional business processes intended to allow the objective comparison of organizational performance within and among organizations.

    OPERATING PROCESSES
    1.0 Develop Vision and Strategy 2.0 Develop and Manage Products and Services 3.0 Market and Sell Products and Services 4.0 Deliver Products and Services 5.0 Manage Customer Service
    MANAGEMENT AND SUPPORT SERVICES
    6.0 Develop and Manage Human Capital
    7.0 Manage Information Technology
    8.0 Manage Financial Resources
    9.0 Acquire, Construct, and Manage Assets
    10.0 Manage Enterprise Risk, Compliance, and Resiliency
    11.0 Manage External Relationships
    12.0 Develop and Manage Business Capabilities

    (APQC, 2011)

    MORE ABOUT APQC

    • APQC serves as a high-level, industry-neutral enterprise model that allows organizations to see activities from a cross-industry process perspective.
    • Sales processes have been provided up to Level 3 of the APQC framework.
    • The APQC Framework can be accessed through APQC’s Process Classification Framework.
    • Note: The framework does not list all processes within a specific organization, nor are the processes that are listed in the framework present in every organization.

    Understand APQC’s “Market and Sell Products and Services” framework

    3.0 Market and Sell Products

    3.1 Understand markets, customers, and capabilities

    • 3.1.1 Perform customer and market intelligence analysis
    • 3.1.2 Evaluate and prioritize market opportunities

    3.2 Develop marketing strategy

    • 3.2.1 Define offering and customer value proposition
    • 3.2.2 Define pricing strategy to align to value proposition
    • 3.2.3 Define and manage channel strategy

    3.3 Develop sales strategy

    • 3.3.1 Develop sales forecast
    • 3.3.2 Develop sales partner/alliance relationships
    • 3.3.3 Establish overall sales budgets
    • 3.3.4 Establish sales goals and measures
    • 3.3.5 Establish customer management measures

    3.4 Develop and manage marketing plans

    • 3.4.1 Establish goals, objectives, and metrics by products by channels/segments
    • 3.4.2 Establish marketing budgets
    • 3.4.3 Develop and manage media
    • 3.4.4 Develop and manage pricing
    • 3.4.5 Develop and manage promotional activities
    • 3.4.6 Track customer management measures
    • 3.4.7 Develop and manage packaging strategy

    3.5 Develop and manage sales plans

    • 3.5.1 Generate leads
    • 3.5.2 Manage customers and accounts
    • 3.5.3 Manage customer sales
    • 3.5.4 Manage sales orders
    • 3.5.5 Manage sales force
    • 3.5.6 Manage sales partners and alliances

    Understand APQC’s “Manage Customer Service” framework

    5.0 Manage Customer Service

    5.1 Develop customer care/customer service strategy

    • 5.1.1 Develop customer service segmentation
      • 5.1.1.1 Analyze existing customers
      • 5.1.1.2 Analyze feedback of customer needs
    • 5.1.2 Define customer service policies and procedures
    • 5.1.3 Establish service levels for customers

    5.2 Plan and manage customer service operations

    • 5.2.1 Plan and manage customer service work force
      • 5.2.1.1 Forecast volume of customer service contacts
      • 5.2.1.2 Schedule customer service work force
      • 5.2.1.3 Track work force utilization
      • 5.2.1.4 Monitor and evaluate quality of customer interactions with customer service representatives

    5.2 Plan and 5.2.3.1 Receive customer complaints 5.2.3.2 Route customer complaints 5.2.3.3 Resolve customer complaints 5.2.3.4 Respond to customer complaints manage customer service operations

    • 5.2.2 Manage customer service requests/inquiries
      • 5.2.2.1 Receive customer requests/inquiries
      • 5.2.2.2 Route customer requests/inquiries
      • 5.2.2.3 Respond to customer requests/inquiries
    • 5.2.3 Manage customer complaints
      • 5.2.3.1 Receive customer complaints
      • 5.2.3.2 Route customer complaints
      • 5.2.3.3 Resolve customer complaints
      • 5.2.3.4 Respond to customer complaints

    Leverage the APQC framework to inventory processes

    The APQC framework provides levels 1 through 3 for the “Market and Sell Products and Services” framework. Level 4 processes and beyond will need to be defined by your organization as they are more granular (represent the task level) and are often industry-specific.

    Level 1 – Category - 1.0 Develop vision and strategy (10002)

    Represents the highest level of process in the enterprise, such as manage customer service, supply chain, financial organization, and human resources.

    Level 2 – Process Group - 1.1 Define the business concept and long-term vision (10014)

    Indicates the next level of processes and represents a group of processes. Examples include perform after sales repairs, procurement, accounts payable, recruit/source, and develop sales strategy.

    Level 3 – Process - 1.1.1 Assess the external environment (10017)

    A series of interrelated activities that convert input into results (outputs); processes consume resources and require standards for repeatable performance; and processes respond to control systems that direct quality, rate, and cost of performance.

    Level 4 – Activity - 1.1.1.1 Analyze and evaluate competition (10021)

    Indicates key events performed when executing a process. Examples of activities include receive customer requests, resolve customer complaints, and negotiate purchasing contracts.

    Level 5 – Task - 12.2.3.1.1 Identify project requirements and objectives (11117)

    Tasks represent the next level of hierarchical decomposition after activities. Tasks are generally much more fine grained and may vary widely across industries. Examples include create business case and obtain funding, and design recognition and reward approaches.

    Info-Tech Insight

    Define the Level 3 processes in the context of your organization. When creating a CXM strategy, concern yourself with the interrelatedness of processes across existing departmental silos (e.g. marketing, sales, customer service). Reserve the analysis of activities (Level 4) and tasks (Level 3) for granular work initiatives involved in the implementation of applications.

    Use Info-Tech’s CXM Business Process Shortlisting Tool to prioritize processes for improvement

    2.3.1 CXM Business Process Shortlisting Tool

    The CXM Business Process Shortlisting Tool can help you define which marketing, sales, and service processes you should focus on.

    Working in concert with stakeholders from the appropriate departments, complete the short questionnaire.

    Based on validated responses, the tool will highlight processes of strategic importance to your organization.

    These processes can then be mapped, with requirements extracted and used to build the CXM application portfolio.

    INFO-TECH DELIVERABLE

    The image shows a screenshot of the Prioritize Your Business Processes for Customer Experience Management document, with sample information filled in.

    Activity: Define your organization’s top-level processes for reengineering and improvement

    2.3.2 1 hour

    Input

    • Shortlist business processes relating to customer experience (output of Tool 2.3.1)

    Output

    • Prioritized list of top-level business processes by department

    Materials

    • APQC Framework
    • Whiteboard
    • Markers

    Participants

    • Project Team

    Instructions

    1. Inventory all business processes relating to customer experience.
    2. Customize the impacted business units and factor weightings on the scorecard below to reflect the structure and priorities of your organization.
    3. Using the scorecard, identify all processes essential to your customer experience. The scorecard is designed to determine which processes to focus on and to help you understand the impact of the scrutinized process on the different customer-centric groups across the organization.

    The image shows a chart with the headings Factor, Check If Yes, repeated. The chart lists various factors, and the Check if Yes columns are left blank.

    This image shows a chart with the headings Factor, Weights, and Scores. It lists factors, and the rest of the chart is blank.

    Current legend for Weights and Scores

    F – Finance

    H – Human Resources

    I – IT

    L – Legal

    M – Marketing

    BU1 – Business Unit 1

    BU2 – Business Unit 2

    Activity: Map top-level business processes to extract strategic requirements for the CXM application portfolio

    2.3.3 45 minutes

    Input

    • Prioritized list of top-level business processes (output of Activity 2.3.2)

    Output

    • Current state process maps
    • CXM Strategy Stakeholder Presentation

    Materials

    • APQC Framework
    • Whiteboard
    • Markers
    • Sticky notes

    Participants

    • Project Team

    Instructions

    1. List all prioritized business processes, as identified in Activity 2.3.2. Map your processes in enough detail to capture all relevant activities and system touchpoints, using the legend included in the example. Focus on Level 3 processes, as explained in the APQC framework.
    2. Record all of the major process steps on sticky notes. Arrange the sticky notes in sequential order.
    3. On a set of different colored sticky notes, record all of the systems that enable the process. Map these system touchpoints to the process steps.
    4. Draw arrows in between the steps to represent manual entry or automation.
    5. Identify effectiveness and gaps in existing processes to determine process technology requirements.
    6. Document your outputs in the CXM Strategy Stakeholder Presentation Template.

    INFO-TECH OPPORTUNITY

    Refer to Info-Tech’s Create a Comprehensive BPM Strategy for Successful Process Automation blueprint for further assistance in taking a BPM approach to your sales-IT alignment.

    Info-Tech Insight

    Analysis of the current state is important in the context of gap analysis. It aids in understanding the discrepancies between your baseline and the future state vision, and ensures that these gaps are documented as part of the overall requirements.

    Example: map your current CXM processes to parse strategic requirements (customer acquisition)

    The image shows an example of a CXM process map, which is formatted as a flow chart, with a legend at the bottom.

    Activity: Extract requirements from your top-level business processes

    2.3.4 30 minutes

    Input

    • Current state process maps (output of Activity 2.3.3)

    Output

    • Requirements for future state mapping

    Materials

    • Info-Tech examples
    • Whiteboard
    • Markers

    Participants

    • Project Team

    Instructions

    1. Discuss the current state of priority business processes, as mapped in Activity 2.3.3.
    2. Extract process requirements for business process improvement by asking the following questions:
    • What is the input?
    • What is the output?
    • What are the underlying risks and how can they be mitigated?
    • What conditions should be met to mitigate or eliminate each risk?
    • What are the improvement opportunities?
    • What conditions should be met to enable these opportunities?
    1. Break business requirements into functional and non-functional requirements, as outlined on this slide.

    Info-Tech Insight

    The business and IT should work together to evaluate the current state of business processes and the business requirements necessary to support these processes. Develop a full view of organizational needs while still obtaining the level of detail required to make informed decisions about technology.

    Establish process owners for each top-level process

    Identify the owners of the business processes being evaluated to extract requirements. Process owners will be able to inform business process improvement and assume accountability for reengineered or net-new processes going forward.

    Process Owner Responsibilities

    Process ownership ensures support, accountability, and governance for CXM and its supporting processes. Process owners must be able to negotiate with business users and other key stakeholders to drive efficiencies within their own process. The process owner must execute tactical process changes and continually optimize the process.

    Responsibilities include the following:

    • Inform business process improvement
    • Introduce KPIs and metrics
    • Monitor the success of the process
    • Present process findings to key stakeholders within the organization
    • Develop policies and procedures for the process
    • Implement new methods to manage the process

    Info-Tech Insight

    Identify the owners of existing processes early so you understand who needs to be involved in process improvement and reengineering. Once implemented, CXM applications are likely to undergo a series of changes. Unstructured data will multiply, the number of users may increase, administrators may change, and functionality could become obsolete. Should business processes be merged or drastically changed, process ownership can be reallocated during CXM implementation. Make sure you have the right roles in place to avoid inefficient processes and poor data quality.

    Use Info-Tech’s Process Owner Assignment Guide to aid you in choosing the right candidates

    2.3.5 Process Owner Assignment Guide

    The Process Owner Assignment Guide will ensure you are taking the appropriate steps to identify process owners for existing and net-new processes created within the scope of the CXM strategy.

    The steps in the document will help with important considerations such as key requirements and responsibilities.

    Sections of the document:

    1. Define responsibilities and level of commitment
    2. Define job requirements
    3. Receive referrals
    4. Hold formal interviews
    5. Determine performance metrics

    INFO-TECH DELIVERABLE

    Activity: Assign business process owners and identify job responsibilities

    2.3.6 30 minutes

    Input

    • Current state map (output of Activity 2.3.3)

    Output

    • Process owners assigned
    • CXM Strategy Stakeholder Presentation

    Materials

    Participants

    • Project Team

    Instructions

    1. Using Info-Tech’s Process Owner Assignment Guide, assign process owners for each process mapped out in Activity 2.3.3. To assist in doing so, answer the following questions
    • What is the level of commitment expected from each process owner?
    • How will the process owner role be tied to a formal performance appraisal?
    • What metrics can be assigned?
    • How much work will be required to train process owners?
    • Is there support staff available to assist process owners?
  • Document your outputs in the CXM Strategy Stakeholder Presentation Template.
  • Choose the channels that will make your target customers happy – and ensure they’re supported by CXM applications

    Traditional Channels

    Face-to-Face is efficient and has a positive personalized aspect that many customers desire, be it for sales or customer service.

    Telephony (or IVR) has been a mainstay of customer interaction for decades. While not fading, it must be used alongside newer channels.

    Postal used to be employed extensively for all domains, but is now used predominantly for e-commerce order fulfillment.

    Web 1.0 Channels

    Email is an asynchronous interaction channel still preferred by many customers. Email gives organizations flexibility with queuing.

    Live Chat is a way for clients to avoid long call center wait times and receive a solution from a quick chat with a service rep.

    Web Portals permit transactions for sales and customer service from a central interface. They are a must-have for any large company.

    Web 2.0 Channels

    Social Media consists of many individual services (like Facebook or Twitter). Social channels are exploding in consumer popularity.

    HTML5 Mobile Access allows customers to access resources from their personal device through its integrated web browser.

    Dedicated Mobile Apps allow customers to access resources through a dedicated mobile application (e.g. iOS, Android).

    Info-Tech Insight

    Your channel selections should be driven by customer personas and scenarios. For example, social media may be extensively employed by some persona types (i.e. Millennials) but see limited adoption in other demographics or use cases (i.e. B2B).

    Activity: Extract requirements from your channel map

    2.3.7 30 minutes

    Input

    • Current state process maps (output of Activity 2.3.3)

    Output

    • Channel map
    • CXM Strategy Stakeholder Presentation

    Materials

    • Info-Tech examples
    • Whiteboard
    • Markers

    Participants

    • Project Team

    Instructions

    1. Inventory which customer channels are currently used by each department.
    2. Speak with the department heads for Marketing, Sales, and Customer Service and discuss future channel usage. Identify any channels that will be eliminated or added.
    3. Document your outputs in the CXM Strategy Stakeholder Presentation Template.

    Example: Business Unit Channel Use Survey

    Marketing Sales Customer Service
    Current Used? Future Use? Current Used? Future Use? Current Used? Future Use?
    Email Yes Yes No No No No
    Direct Mail Yes No No No No No
    Phone No No Yes Yes Yes Yes
    In-Person No No Yes Yes Yes No
    Website Yes Yes Yes Yes Yes Yes
    Social Channels No Yes Yes Yes No Yes

    Bring it together: amalgamate your strategic requirements for CXM technology enablement

    Discovering your organizational requirements is vital for choosing the right business-enabling initiative, technology, and success metrics. Sorting the requirements by marketing, sales, and service is a prudent mechanism for clarification.

    Strategic Requirements: Marketing

    Definition: High-level requirements that will support marketing functions within CXM.

    Examples

    • Develop a native mobile application while also ensuring that resources for your web presence are built with responsive design interface.
    • Consolidate workflows related to content creation to publish all brand marketing from one source of truth.
    • Augment traditional web content delivery by providing additional functionality such as omnichannel engagement, e-commerce, dynamic personalization, and social media functionality.

    Strategic Requirements: Sales

    Definition: High-level requirements that will support sales functions within CXM.

    Examples

    • Implement a system that reduces data errors and increases sales force efficiency by automating lead management workflows.
    • Achieve end-to-end visibility of the sales process by integrating the CRM, inventory, and order processing and shipping system.
    • Track sales force success by incorporating sales KPIs with real-time business intelligence feeds.

    Strategic Requirements: Customer Service

    Definition: High-level requirements that will support customer service functions within CXM.

    Examples

    • Provide a live chat portal that connects the customer, in real time, with the next available and qualified agent.
    • Bridge the gap between the source of truth for sales with customer service suites to ensure a consistent, end-to-end customer experience from acquisition to customer engagement and retention.
    • Use customer intelligence to track customer journeys in order to best understand and resolve customer complaints.

    Activity: Consolidate your strategic requirements for the CXM application portfolio

    2.3.8 30 minutes

    Input

    • Strategic CXM requirements (outputs of Activities 2.1.5, 2.1.6, and 2.2.2)

    Output

    • Aggregated strategic CXM requirements
    • CXM Strategy Stakeholder Presentation

    Materials

    • Whiteboard
    • Markers

    Participants

    • Project Team

    Instructions

    1. Aggregate strategic CXM requirements that have been gathered thus far in Activities 2.1.5, 2.1.6, and 2.2.2, 2.3.5, and 2.3.7.
    2. Identify and rectify any obvious gaps in the existing set of strategic CXM requirements. To do so, consider the overall corporate and CXM strategy: are there any objectives that have not been addressed in the requirements gathering process?
    3. De-duplicate the list. Prioritize the aggregated/augmented list of CXM requirements as “high/critical,” “medium/important,” or “low/desirable.” This will help manage the relative importance and urgency of different requirements to itemize respective initiatives, resources, and the time in which they need to be addressed. In completing the prioritization of requirements, consider the following:
    • Requirements prioritization must be completed in collaboration with all key stakeholders (across the business and IT). Stakeholders must ask themselves:
      • What are the consequences to the business objectives if this requirement is omitted?
      • Is there an existing system or manual process/workaround that could compensate for it?
      • What business risk is being introduced if a particular requirement cannot be implemented right away?
  • Document your outputs in the CXM Strategic Stakeholder Presentation Template.
  • Info-Tech Insight

    Strategic CXM requirements will be used to prioritize specific initiatives for CXM technology enablement and application rollout. Ensure that IT, the business, and executive management are all aligned on a consistent and agreed upon set of initiatives.

    Burberry digitizes the retail CX with real-time computing to bring consumers back to the physical storefront

    CASE STUDY

    Industry Consumer Goods, Clothing

    Source Retail Congress, 2017

    Burberry London

    Situation

    Internally, Burberry invested in organizational alignment and sales force brand engagement. The more the sales associate knew about the brand engagement and technology-enabled strategy, the better the store’s performance. Before the efforts went to building relationships with customers, Burberry built engagement with employees.

    Burberry embraced “omnichannel,” the hottest buzzword in retailing to provide consumers the most immersive and intuitive brand experience within the store.

    Technology Strategy

    RFID tags were attached to products to trigger interactive videos on the store’s screens in the common areas or in a fitting room. Consumers are to have instant access to relevant product combinations, ranging from craftsmanship information to catwalk looks. This is equivalent to the rich, immediate information consumers have grown to expect from the online shopping experience.

    Another layer of Burberry’s added capabilities includes in-memory-based analytics to gather and analyze data in real-time to better understand customers’ desires. Burberry builds customer profiles based on what items the shoppers try on from the RFID-tagged garments. Although this requires customer privacy consent, customers are willing to provide personal information to trusted brands.

    This program, called “Customer 360,” assisted sales associates in providing data-driven shopping experiences that invite customers to digitally share their buying history and preferences via their tablet devices. As the data is stored in Burberry’s customer data warehouse and accessed through an application such as CRM, it is able to arm sales associates with personal fashion advice on the spot.

    Lastly, the customer data warehouse/CRM application is linked to Burberry’s ERP system and other custom applications in a cloud environment to achieve real-time inventory visibility and fulfillment.

    Burberry digitizes the retail CX with real-time computing to bring consumers back to the physical storefront (cont'd)

    CASE STUDY

    Industry Consumer Goods, Clothing

    Source Retail Congress, 2017

    Burberry London

    Situation

    Internally, Burberry invested in organizational alignment and sales force brand engagement. The more the sales associate knew about the brand engagement and technology-enabled strategy, the better the store’s performance. Before the efforts went to building relationships with customers, Burberry built engagement with employees.

    Burberry embraced “omnichannel,” the hottest buzzword in retailing to provide consumers the most immersive and intuitive brand experience within the store.

    The Results

    Burberry achieved one of the most personalized retail shopping experiences. Immediate personal fashion advice using customer data is only one component of the experience. Not only are historic purchases and preference data analyzed, a customer’s social media posts and fashion industry trend data is proactively incorporated into the interactions between the sales associate and the customer.

    Burberry achieved CEO Angela Ahrendts’ vision of “Burberry World,” in which the brand experience is seamlessly integrated across channels, devices, retail locations, products, and services.

    The organizational alignment between Sales, Marketing, and IT empowered employees to bring the Burberry brand to life in unique ways that customers appreciated and were willing to advocate.

    Burberry is now one of the most beloved and valuable luxury brands in the world. The brand tripled sales in five years, became one of the leading voices on trends, fashion, music, and beauty while redefining what top-tier customer experience should be both digitally and physically.

    Leverage both core CRM suites and point solutions to create a comprehensive CXM application portfolio

    The debate between best-of-breed point solutions versus comprehensive CRM suites is ongoing. There is no single best answer. In most cases, an effective portfolio will include both types of solutions.

    • When the CRM market first evolved, vendors took a heavy “module-centric” approach – offering basic suites with the option to add a number of individual modules. Over time, vendors began to offer suites with a high degree of out-of-the-box functionality. The market has now witnessed the rise of powerful point solutions for the individual business domains.
    • Point solutions augment, rather than supplant, the functionality of a CRM suite in the mid-market to large enterprise context. Point solutions do not offer the necessary spectrum of functionality to take the place of a unified CRM suite.
    • Point solutions enhance aspects of CRM. For example, most CRM vendors have yet to provide truly impressive social media capabilities. An organization seeking to dominate the social space should consider purchasing a social media management platform to address this deficit in their CRM ecosystem.

    Customer Relationship Management (CRM)

    Social Media Management Platform (SMMP)

    Field Sales/Service Automation (FSA)

    Marketing Management Suites

    Sales Force Automation

    Email Marketing Tools

    Lead Management Automation (LMA)

    Customer Service Management Suites

    Customer Intelligence Systems

    Don’t adopt multiple point solutions without a genuine need: choose domains most in need of more functionality

    Some may find that the capabilities of a CRM suite are not enough to meet their specific requirements: supplementing a CRM suite with a targeted point solution can get the job done. A variety of CXM point solutions are designed to enhance your business processes and improve productivity.

    Sales

    Sales Force Automation: Automatically generates, qualifies, tracks, and contacts leads for sales representatives, minimizing time wasted on administrative duties.

    Field Sales: Allows field reps to go through the entire sales cycle (from quote to invoice) while offsite.

    Sales Compensation Management: Models, analyzes, and dispenses payouts to sales representatives.

    Marketing

    Social Media Management Platforms (SMMP): Manage and track multiple social media services, with extensive social data analysis and insight capabilities.

    Email Marketing Bureaus: Conduct email marketing campaigns and mine results to effectively target customers.

    Marketing Intelligence Systems: Perform in-depth searches on various data sources to create predictive models.

    Service

    Customer Service Management (CSM): Manages the customer support lifecycle with a comprehensive array of tools, usually above and beyond what’s in a CRM suite.

    Customer Service Knowledge Management (CSKM): Advanced knowledgebase and resolution tools.

    Field Service Automation (FSA): Manages customer support tickets, schedules work orders, tracks inventory and fleets, all on the go.

    Info-Tech Insight

    CRM and point solution integration is critical. A best-of-breed product that poorly integrates with your CRM suite compromises the value generated by the combined solution, such as a 360-degree customer view. Challenge point solution vendors to demonstrate integration capabilities with CRM packages.

    Refer to your use cases to decide whether to add a dedicated point solution alongside your CRM suite

    Know your end state and what kind of tool will get you there. Refer to your strategic requirements to evaluate CRM and point solution feature sets.

    Standalone CRM Suite

    Sales Conditions: Need selling and lead management capabilities for agents to perform the sales process, along with sales dashboards and statistics.

    Marketing or Communication Conditions: Need basic campaign management and ability to refresh contact records with information from social networks.

    Member Service Conditions: Need to keep basic customer records with multiple fields per record and basic channels such as email and telephony.

    Add a Best-of-Breed or Point Solution

    Environmental Conditions: An extensive customer base with many different interactions per customer along with industry specific or “niche” needs. Point solutions will benefit firms with deep needs in specific feature areas (e.g. social media or field service).

    Sales Conditions: Lengthy sales process and account management requirements for assessing and managing opportunities – in a technically complex sales process.

    Marketing Conditions: Need social media functionality for monitoring and social property management.

    Customer Service Conditions: Need complex multi-channel service processes and/or need for best-of-breed knowledgebase and service content management.

    Info-Tech Insight

    The volume and complexity of both customers and interactions have a direct effect on when to employ just a CRM suite and when to supplement with a point solution. Check to see if your CRM suite can perform a specific business requirement before deciding to evaluate potential point solutions.

    Use Info-Tech’s CXM Portfolio Designer to create an inventory of high-value customer interaction applications

    2.3.9 CXM Portfolio Designer

    The CXM Portfolio Designer features a set of questions geared toward understanding your needs for marketing, sales, and customer service enablement.

    These results are scored and used to suggest a comprehensive solution-level set of enterprise applications for CXM that can drive your application portfolio and help you make investment decisions in different areas such as CRM, marketing management, and customer intelligence.

    Sections of the tool:

    1. Introduction
    2. Customer Experience Management Questionnaire
    3. Business Unit Recommendations
    4. Enterprise-Level Recommendations

    INFO-TECH DELIVERABLE

    Understand the art of the possible and how emerging trends will affect your application portfolio (1)

    Cloud

    • The emergence and maturation of cloud technologies has broken down the barriers of software adoption.
    • Cloud has enabled easy-to-implement distributed sales centers for enterprises with global or highly fragmented workforces.
    • Cloud offers the agility, scalability, and flexibility needed to accommodate dynamic, evolving customer requirements while minimizing resourcing strain on IT and sales organizations.
    • It is now easier for small to medium enterprises to acquire and implement advanced sales capabilities to compete against larger competitors in a business environment where the need for business agility is key.
    • Although cost and resource reduction is a prominent view of the impact of cloud computing, it is also seen as an agile way to innovate and deliver a product/service experience that customers are looking for – the key to competitive differentiation.

    Mobile

    • Smartphones and other mobile devices were adopted faster than the worldwide web in the late 1990s, and the business and sales implications of widespread adoption cannot be ignored – mobile is changing how businesses operate.
      • Accenture’s Mobility Research Report states that 87% of companies in the study have been guided by a formal mobility strategy – either one that spans the enterprise or for specific business functions.
    • Mobile is now the first point of interaction with businesses. With this trend, gaining visibility into customer insights with mobile analytics is a top priority for organizations.
    • Enterprises need to develop and optimize mobile experiences for internal salespeople and customers alike as part of their sales strategy – use mobile to enable a competitive, differentiated sales force.
    • The use of mobile platforms by sales managers is becoming a norm. Sales enablement suites should support real-time performance metrics on mobile dashboards.

    Understand the art of the possible and how emerging trends will affect your application portfolio (2)

    Social

    • The rise of social networking brought customers together. Customers are now conversing with each other over a wide range of community channels that businesses neither own nor control.
      • The Power Shift: The use of social channels empowered customers to engage in real-time, unstructured conversations for the purpose of product/service evaluations. Those who are active in social environments come to wield considerable influence over the buying decisions of other prospects and customers.
    • Organizations need to identify the influencers and strategically engage them as well as developing an active presence in social communities that lead to sales.
    • Social media does have an impact on sales, both B2C and B2B. A study conducted in 2012 by Social Centered Selling states that 72.6% of sales people using social media as part of their sales process outperformed their peers and exceeded their quota 23% more often (see charts at right).

    The image shows two bar graphs, the one on top titled Achieving Quota: 2010-2012 and the one below titled Exceeding Quota: 2010-2012.

    (Social Centered Learning, n.d.)

    Understand the art of the possible and how emerging trends will affect your application portfolio (3)

    Internet of Things

    • Definition: The Internet of Things (IoT) is the network of physical objects accessed through the internet. These objects contain embedded technology to interact with internal states or the external environment.
    • Why is this interesting?
      • IoT will make it possible for everybody and everything to be connected at all times, processing information in real time. The result will be new ways of making business and sales decisions supported by the availability of information.
      • With ubiquitous connectivity, the current product design-centric view of consumers is changing to one of experience design that aims to characterize the customer relationship with a series of integrated interaction touchpoints.
      • The above change contributes to the shift in focus from experience and will mean further acceleration of the convergence of customer-centric business functions. IoT will blur the lines between marketing, sales, and customer service.
      • Products or systems linked to products are capable of self-operating, learning, updating, and correcting by analyzing real-time data.
      • Take for example, an inventory scale in a large warehouse connected to the company’s supply chain management (SCM) system. When a certain inventory weight threshold is reached due to outgoing shipments, the scale automatically sends out a purchase requisition to restock inventory levels to meet upcoming demand.
    • The IoT will eventually begin to transform existing business processes and force organizations to fundamentally rethink how they produce, operate, and service their customers.

    The image shows a graphic titled The Connected Life by 2020, and shows a number of statistics on use of connected devices over time.

    For categories covered by existing applications, determine the disposition for each app: grow it or cut it loose

    Use the two-by-two matrix below to structure your optimal CXM application portfolio. For more help, refer to Info-Tech’s blueprint, Use Agile Application Rationalization Instead of Going Big Bang.

    1

    0

    Richness of Functionality

    INTEGRATE RETAIN
    1
    REPLACE REPLACE OR ENHANCE

    0

    Degree of Integration

    Integrate: The application is functionally rich, so spend time and effort integrating it with other modules by building or enhancing interfaces.

    Retain: The application satisfies both functionality and integration requirements, so it should be considered for retention.

    Replace/Enhance: The module offers poor functionality but is well integrated with other modules. If enhancing for functionality is easy (e.g. through configuration or custom development), consider enhancement or replace it.

    Replace: The application neither offers the functionality sought nor is it integrated with other modules, and thus should be considered for replacement.

    Activity: Brainstorm the art of the possible, and build and finalize the CXM application portfolio

    2.3.10 1-2 hours

    Input

    • Process gaps identified (output of Activity 2.3.9)

    Output

    • CXM application portfolio
    • CXM Strategy Stakeholder Presentation

    Materials

    Participants

    • Project Team

    Instructions

    1. Review the complete list of strategic requirements identified in the preceding exercises, as well as business process maps.
    2. Identify which application would link to which process (e.g. customer acquisition, customer service resolution, etc.).
    3. Use Info-Tech’s CXM Portfolio Designer to create an inventory of high-value customer interaction applications.
    4. Define rationalization and investment areas.
    5. Document your outputs in the CXM Strategy Stakeholder Presentation Template.

    Example: Brainstorming the Art of the Possible

    Application Gap Satisfied Related Process Number of Linked Requirements Do we have the system? Priority
    LMA
    • Lead Generation
    • Social Lead Management
    • CRM Integration
    Sales 8 No Business Critical
    Customer Intelligence
    • Web Analytics
    • Customer Journey Tracking
    Customer Service 6 Yes Business Enabling
    ... ... ... ... ... ...

    Use Info-Tech’s comprehensive reports to make granular vendor selection decisions

    Now that you have developed the CXM application portfolio and identified areas of new investment, you’re well positioned to execute specific vendor selection projects. After you have built out your initiatives roadmap in phase 3, the following reports provide in-depth vendor reviews, feature guides, and tools and templates to assist with selection and implementation.

    Info-Tech Insight

    Not all applications are created equally well for each use case. The vendor reports help you make informed procurement decisions by segmenting vendor capabilities among major use cases. The strategic requirements identified as part of this project should be used to select the use case that best fits your needs.

    If you want additional support, have our analyst guide you through this phase as part of an Info-Tech workshop

    Book a workshop with our Info-Tech analysts:

    2.3.2; 2.3.3 Shortlist and map the key top-level business processes

    Based on experience working with organizations in similar verticals, the facilitator will help your team map out key sample workflows for marketing, sales, and customer service.

    2.3.6 Create your strategic requirements for CXM

    Drawing on the preceding exercises, the facilitator will work with the team to create a comprehensive list of strategic requirements that will be used to drive technology decisions and roadmap initiatives.

    2.3.10 Create and finalize the CXM application portfolio

    Using the strategic requirements gathered through internal, external, and technology analysis up to this point, a facilitator will assist you in assembling a categorical technology application portfolio to support CXM.

    Step 2.4: Develop Deployment Best Practices

    Phase 1

    1.1 Create the Project Vision

    1.2 Structure the Project

    Phase 2

    2.1 Scan the External Environment

    2.2 Assess the Current State of CXM

    2.3 Create an Application Portfolio

    2.4 Develop Deployment Best Practices

    Phase 3

    3.1 Create an Initiative Rollout Plan

    3.2 Confirm and Finalize the CXM Blueprint

    Activities:

    • Develop a CXM integration map
    • Develop a mitigation plan for poor quality customer data
    • Create a framework for end-user adoption of CXM applications

    Outcomes:

    • CXM application portfolio integration map
    • Data quality preservation plan
    • End-user adoption plan

    Develop an integration map to specify which applications will interface with each other

    Integration is paramount: your CXM application portfolio must work as a unified face to the customer. Create an integration map to reflect a system of record and the exchange of data.

    • CRM
      • ERP
      • Telephony Systems (IVR, CTI)
      • Directory Services
      • Email
      • Content Management
      • Point Solutions (SMMP, MMS)

    The points of integration that you’ll need to establish must be based on the objectives and requirements that have informed the creation of the CXM application portfolio. For instance, achieving improved customer insights would necessitate a well-integrated portfolio with customer interaction point solutions, business intelligence tools, and customer data warehouses in order to draw the information necessary to build insight. To increase customer engagement, channel integration is a must (i.e. with robust links to unified communications solutions, email, and VoIP telephony systems).

    Info-Tech Insight

    If the CXM application portfolio is fragmented, it will be nearly impossible to build a cohesive view of the customer and deliver a consistent customer experience. Points of integration (POIs) are the junctions between the applications that make up the CXM portfolio. They are essential to creating value, particularly in customer insight-focused and omnichannel-focused deployments. Be sure to include enterprise applications that are not included in the CXM application portfolio. Popular systems to consider for POIs include billing, directory services, content management, and collaboration tools.

    After identifying points of integration, profile them by business significance, complexity, and investment required

    • After enumerating points of integration between the CRM platform and other CXM applications and data sources, profile them by business significance and complexity required to determine a rank-ordering of priorities.
    • Points of integration that are of high business significance with low complexity are your must do’s – these are your quick wins that deliver maximum value without too much cost. This is typically the case when integrating a vendor-to-vendor solution with available native connectors.
    • On the opposite end of the spectrum are your POIs that will require extensive work to deliver but offer negligible value. These are your should not do’s – typically, these are niche requests for integration that will only benefit the workflows of a small (and low priority) group of end users. Only accommodate them if you have slack time and budget built into your implementation timeline.

    The image shows a square matrix with Point of Integration Value Matrix in the centre. On the X-axis is Business Significance, and on the Y-axis is POI complexity. In the upper left quadrant is Should Not Do, upper right is Should Do, lower left is Could Do, and lower right is Must do.

    "Find the absolute minimum number of ‘quick wins’ – the POIs you need from day one that are necessary to keep end users happy and deliver value." – Maria Cindric, Australian Catholic University Source: Interview

    Activity: Develop a CXM application integration map

    2.4.1 1 hour

    Input

    • CXM application portfolio (output of Activity 2.3.10)

    Output

    • CXM application portfolio integration map
    • CXM Strategy Stakeholder Presentation

    Materials

    • Sticky notes
    • Whiteboard
    • Markers

    Participants

    • Project Team

    Instructions

    1. On sticky notes, record the list of applications that comprise the CXM application portfolio (built in Activity 2.3.10) and all other relevant applications. Post the sticky notes on a whiteboard so you can visualize the portfolio.
    2. Discuss the key objectives and requirements that will drive the integration design of the CXM application portfolio.
    3. As deemed necessary by step 2, rearrange the sticky notes and draw connecting arrows between applications to reflect their integration. Allow the point of the arrow to indicate direction of data exchanges.
    4. Document your outputs in the CXM Strategy Stakeholder Presentation Template.

    Example: Mapping the Integration of CXM Applications

    The image shows several yellow rectangles with text in them, connected by arrows.

    Plug the hole and bail the boat – plan to be preventative and corrective with customer data quality initiatives

    Data quality is king: if your customer data is garbage in, it will be garbage out. Enable strategic CXM decision making with effective planning of data quality initiatives.

    Identify and Eliminate Dead Weight

    Poor data can originate in the firm’s system of record, which is typically the CRM system. Custom queries, stored procedures, or profiling tools can be used to assess the key problem areas.

    Loose rules in the CRM system lead to records of no significant value in the database. Those rules need to be fixed, but if changes are made before the data is fixed, users could encounter database or application errors, which will reduce user confidence in the system.

    • Conduct a data flow analysis: map the path that data takes through the organization.
    • Use a mass cleanup to identify and destroy dead weight data. Merge duplicates either manually or with the aid of software tools. Delete incomplete data, taking care to reassign related data.
    • COTS packages typically allow power users to merge records without creating orphaned records in related tables, but custom-built applications typically require IT expertise.

    Create and Enforce Standards & Policies

    Now that the data has been cleaned, protect the system from relapsing.

    Work with business users to find out what types of data require validation and which fields should have changes audited. Whenever possible, implement drop-down lists to standardize values and make programming changes to ensure that truncation ceases.

    • Truncated data is usually caused by mismatches in data structures during either one-time data loads or ongoing data integrations.
    • Don’t go overboard on assigning required fields – users will just put key data in note fields.
    • Discourage the use of unstructured note fields: the data is effectively lost unless it gets subpoenaed.
    • To specify policies, use Info-Tech’s Master Data Record Tool.

    Profile your customer and sales-related data

    Applications are a critical component of how IT supports Sales, but IT also needs to help Sales keep its data current and accurate. Conducting a sales data audit is critical to ensure Sales has the right information at the right time.

    Info-Tech Insight

    Data is king. More than ever, having accurate data is essential for your organization to win in hyper-competitive marketplaces. Prudent current state analysis looks at both the overall data model and data architecture, as well as assessing data quality within critical sales-related repositories. As the amount of customer data grows exponentially due to the rise of mobility and the Internet of Things, you must have a forward-looking data model and data marts/customer data warehouse to support sales-relevant decisions.

    • A current state analysis for sales data follows a multi-step process:
      • Determine the location of all sales-relevant and customer data – the sales data inventory. Data can reside in applications, warehouses, and documents (e.g. Excel and Access files) – be sure to take a holistic approach.
    • For each data source, assess data quality across the following categories:
      • Completeness
      • Currency (Relevancy)
      • Correctness
      • Duplication
    • After assessing data quality, determine which repositories need the most attention by IT and Sales. We will look at opportunities for data consolidation later in the blueprint.

    INFO-TECH OPPORTUNITY

    Refer to Info-Tech’s Develop a Master Data Management Strategy and Roadmap blueprint for further reference and assistance in data management for your sales-IT alignment.

    Activity: Develop a mitigation plan for poor quality customer data

    2.4.2 30 minutes

    Input

    • List of departments involved in maintenance of CXM data

    Output

    • Data quality preservation plan
    • CXM Strategy Stakeholder Presentation

    Materials

    • Whiteboard
    • Markers

    Participants

    • Project Team

    Instructions

    1. Inventory a list of departments that will be interacting directly with CXM data.
    2. Identify data quality cleansing and preservation initiatives, such as those in previous examples.
    3. Assign accountability to an individual in the department as a data steward. When deciding on a data steward, consider the following:
    • Data stewards are designated full-time employees who serve as the go-to resource for all issues pertaining to data quality, including keeping a particular data silo clean and free of errors.
    • Data stewards are typically mid-level managers in the business (not IT), preferably with an interest in improving data quality and a relatively high degree of tech-savviness.
    • Data stewards can sometimes be created as a new role with a dedicated FTE, but this is not usually cost effective for small and mid-sized firms.
    • Instead, diffuse the steward role across several existing positions, including one for CRM and other marketing, sales, and service applications.
  • Document your outputs in the CXM Strategy Stakeholder Presentation Template.
  • Example: Data Steward Structure

    Department A

    • Data Steward (CRM)
    • Data Steward (ERP)

    Department B

    • Data Steward (All)

    Department C

    • Data Steward (All)

    Determine if a customer data warehouse will add value to your CXM technology-enablement strategy

    A customer data warehouse (CDW) “is a subject-oriented, integrated, time-variant, non-volatile collection of data used to support the strategic decision-making process across marketing, sales, and service. It is the central point of data integration for customer intelligence and is the source of data for the data marts, delivering a common view of customer data” (Corporate Information Factory, n.d.).

    Analogy

    CDWs are like a buffet. All the food items are in the buffet. Likewise, your corporate data sources are centralized into one repository. There are so many food items in a buffet that you may need to organize them into separate food stations (data marts) for easier access.

    Examples/Use Cases

    • Time series analyses with historical data
    • Enterprise level, common view analyses
    • Integrated, comprehensive customer profiles
    • One-stop repository of all corporate information

    Pros

    • Top-down architectural planning
    • Subject areas are integrated
    • Time-variant, changes to the data are tracked
    • Non-volatile, data is never over-written or deleted

    Cons

    • A massive amount of corporate information
    • Slower delivery
    • Changes are harder to make
    • Data format is not very business friendly

    Activity: Assess the need for a customer data warehouse

    2.4.3. 30 minutes

    Input

    • List of data sources
    • Data inflows and outflows

    Output

    • Data quality preservation plan
    • CXM Strategy Stakeholder Presentation

    Materials

    • Whiteboard
    • Markers

    Participants

    • Project Team

    Instructions

    1. Create a shortlist of customer data sources.
    2. Profile the integration points that are necessary to support inflows and outflows of customer data.
    3. Ask the following questions around the need for a CDW based on these data sources and points of integration:
    • What is the volume of customer information that needs to be stored? The greater the capacity, the more likely that you should build a dedicated CDW.
    • How complex is the data? The more complex the data, the greater the need for a CDW.
    • How often will data interchange happen between various applications and data sources? The greater and more frequent the interchange, the greater the need for a CDW.
    • What are your organizational capabilities for building a CDW? Do you have the resources in-house to create a CDW at this time?
  • Document your outputs in the CXM Strategy Stakeholder Presentation Template.
  • INFO-TECH OPPORTUNITY

    Refer to Info-Tech’s Build an Agile Data Warehouse blueprint for more information on building a centralized and integrated data warehouse.

    Create a plan for end-user training on new (or refocused) CXM applications and data quality processes

    All training modules will be different, but some will have overlapping areas of interest.

    – Assign Project Evangelists – Analytics Training – Mobile Training

    Application Training

    • Customer Service - Assign Project Evangelists – Analytics Training – Mobile Training
      • Focus training on:
        • What to do with inbound tickets.
        • Routing and escalation features.
        • How to use knowledge management features effectively.
        • Call center capabilities.
    • Sales – Assign Project Evangelists – Analytics Training – Mobile Training
      • Focus training on:
        • Recording of opportunities, leads, and deals.
        • How to maximize sales with sales support decision tree.
    • Marketing - Assign Project Evangelists – Analytics Training
      • Focus training on:
        • Campaign management features.
        • Social media monitoring and engagement capabilities.
    • IT
      • Focus training on:
        • Familiarization with the software.
        • Software integration with other enterprise applications.
        • The technical support needed to maintain the system in the future.

    Info-Tech Insight

    Train customers too. Keep the customer-facing sales portals simple and intuitive, have clear explanations/instructions under important functions (e.g. brief directions on how to initiate service inquiries), and provide examples of proper uses (e.g. effective searches). Make sure customers are aware of escalation options available to them if self-service falls short.

    Ensure adoption with a formal communication process to keep departments apprised of new application rollouts

    The team leading the rollout of new initiatives (be they applications, new governance structures, or data quality procedures) should establish a communication process to ensure management and users are well informed.

    CXM-related department groups or designated trainers should take the lead and implement a process for:

    • Scheduling application platform/process rollout/kick-off meetings.
    • Soliciting preliminary input from the attending groups to develop further training plans.
    • Establishing communication paths and the key communication agents from each department who are responsible for keeping lines open moving forward.

    The overall objective for inter-departmental kick-off meetings is to confirm that all parties agree on certain key points and understand alignment rationale and new sales app or process functionality.

    The kick-off process will significantly improve internal communications by inviting all affected internal IT groups, including business units, to work together to address significant issues before the application process is formally activated.

    The kick-off meeting(s) should encompass:

    • Target business-user requirements
    • The high-level application overview
    • Tangible business benefits of alignment
    • Special consideration needs
    • Other IT department needs
    • Target quality of service (QoS) metrics

    Info-Tech Insight

    Determine who in each department will send out a message about initiative implementation, the tone of the message, the medium, and the delivery date.

    Construct a formal communication plan to engage stakeholders through structured channels

    Tangible Elements of a Communications Plan

    • Stakeholder Group Name
    • Stakeholder Description
    • Message
    • Concerns Relative to Application Maintenance
    • Communication Medium
    • Role Responsible for Communication
    • Frequency
    • Start and End Date

    Intangible Elements of a Communications Plan

    • Establish biweekly meetings with representatives from sales functional groups, who are tasked with reporting on:
      • Benefits of revised processes
      • Metrics of success
      • Resource restructuring
    • Establish a monthly interdepartmental meeting, where all representatives from sales and IT leadership discuss pressing bug fixes and minor process improvements.
    • Create a webinar series, complete with Q&A, so that stakeholders can reference these changes at their leisure.

    Info-Tech Insight

    Every piece of information that you give to a stakeholder that is not directly relevant to their interests is a distraction from your core message. Always remember to tailor the message, medium, and timing accordingly.

    Carry the CXM value forward with linkage and relationships between sales, marketing, service, and IT

    Once the sales-IT alignment committees have been formed, create organizational cadence through a variety of formal and informal gatherings between the two business functions.

    • Organizations typically fall in one of three maturity stages: isolation, collaboration, or synergy. Strive to achieve business-technology synergy at the operational level.
    • Although collaboration cannot be mandated, it can be facilitated. Start with a simple gauge of the two functions’ satisfaction with each other, and determine where and how inter-functional communication and synergy can be constructed.

    Isolation

    The image shows four shapes, with the words IT, Sales, Customer Service, and Marketing in them.

    • Point solutions are implemented on an ad-hoc basis by individual departments for specific projects.
    • Internal IT is rarely involved in these projects from beginning to end.

    Collaboration

    The image features that same four shapes and text from the previous image, but this time they are connected by dotted lines.

    • There is a formal cross-departmental effort to integrate some point solutions.
    • Internal IT gets involved to integrate systems and then support system interactions.

    Synergy

    The image features the same shapes and text from previous instances, except the shapes are now connect by solid lines and the entire image is surrounded by dotted lines.

    • Cross-functional, business technology teams are established to work on IT-enabled revenue generation initiatives.
    • Team members are collocated if possible.

    If you want additional support, have our analysts guide you through this phase as part of an Info-Tech workshop

    Book a workshop with our Info-Tech analysts:

    2.4.1 Develop a CXM application integration map

    Using the inventory of existing CXM-supporting applications and the newly formed CXM application portfolio as inputs, your facilitator will assist you in creating an integration map of applications to establish a system of record and flow of data.

    2.4.2 Develop a mitigation plan for poor quality customer data

    Our facilitator will educate your stakeholders on the importance of quality data and guide you through the creation of a mitigation plan for data preservation.

    2.4.3 Assess the need for a customer data warehouse

    Addressing important factors such as data volume, complexity, and flow, a facilitator will help you assess whether or not a customer data warehouse for CXM is the right fit for your organization.

    Phase 3

    Finalize the CXM Framework

    Build a Strong Technology Foundation for Customer Experience Management

    Phase 3 outline

    Call 1-888-670-8889 or email GuidedImplementations@InfoTech.com for more information.

    Complete these steps on your own, or call us to complete a guided implementation. A guided implementation is a series of 2-3 advisory calls that help you execute each phase of a project. They are included in most advisory memberships.

    Guided Implementation 3: Finalize the CXM Framework

    Proposed Time to Completion: 1 week

    Step 3.1: Create an Initiative Rollout Plan

    Start with an analyst kick-off call:

    • Discuss strategic requirements and the associated application portfolio that has been proposed.

    Then complete these activities…

    • Initiatives prioritization

    With these tools & templates:

    • CXM Strategy Stakeholder Presentation Template

    Step 3.2: Confirm and Finalize the CXM Blueprint

    Review findings with analyst:

    • Discuss roadmap and next steps in terms of rationalizing and implementing specific technology-centric initiatives or rollouts.

    Then complete these activities…

    • Confirm stakeholder strategy presentation

    With these tools & templates:

    • CXM Strategy Stakeholder Presentation Template

    Phase 3 Results & Insights:

    • Initiatives roadmap

    Step 3.1: Create an Initiative Rollout Plan

    Phase 1

    1.1 Create the Project Vision

    1.2 Structure the Project

    Phase 2

    2.1 Scan the External Environment

    2.2 Assess the Current State of CXM

    2.3 Create an Application Portfolio

    2.4 Develop Deployment Best Practices

    Phase 3

    3.1 Create an Initiative Rollout Plan

    3.2 Confirm and Finalize the CXM Blueprint

    Activities:

    • Create a risk management plan
    • Brainstorm initiatives for CXM roadmap
    • Identify dependencies and enabling projects for your CXM roadmap
    • Complete the CXM roadmap

    Outcomes:

    • Risk management plan
    • CXM roadmap
      • Quick-win initiatives

    A CXM technology-enablement roadmap will provide smooth and timely implementation of your apps/initiatives

    Creating a comprehensive CXM strategy roadmap reduces the risk of rework, misallocation of resources, and project delays or abandonment.

    • People
    • Processes
    • Technology
    • Timeline
    • Tasks
    • Budget

    Benefits of a Roadmap

    1. Prioritize execution of initiatives in alignment with business, IT, and needs.
    2. Create clearly defined roles and responsibilities for IT and business stakeholders.
    3. Establish clear timelines for rollout of initiatives.
    4. Identify key functional areas and processes.
    5. Highlight dependencies and prerequisites for successful deployment.
    6. Reduce the risk of rework due to poor execution.

    Implement planning and controls for project execution

    Risk Management

    • Track risks associated with your CXM project.
    • Assign owners and create plans for resolving open risks.
    • Identify risks associated with related projects.
    • Create a plan for effectively communicating project risks.

    Change Management

    • Brainstorm a high-level training plan for various users of the CXM.
    • Create a communication plan to notify stakeholders and impacted users about the tool and how it will alter their workday and performance of role activities.
    • Establish a formal change management process that is flexible enough to meet the demands for change.

    Project Management

    • Conduct a post-mortem to evaluate the completion of the CXM strategy.
    • Design the project management process to be adaptive in nature.
    • Communication is key to project success, whether it is to external stakeholders or internal project team members..
    • Review the project’s performance against metrics and expectations.

    INFO-TECH OPPORTUNITIES

    Optimize the Change Management Process

    You need to design a process that is flexible enough to meet demand for change and strict enough to protect the live environment from change-related incidents.

    Create Project Management Success

    Investing time up front to plan the project and implementing best practices during project execution to ensure the project is delivered with the planned outcome and quality is critical to project success.

    Activity: Create a risk management plan

    3.1.1 45 minutes

    Input

    • Inventory of risks

    Output

    • Risk management plan
    • CXM Strategy Stakeholder Presentation

    Materials

    • Whiteboard
    • Markers

    Participants

    • Project Team

    Instructions

    1. Create a list of possible risks that may hamper the progress of your CXM project.
    2. Classify risks as strategy-based, related to planning, or systems-based, related to technology.
    3. Brainstorm mitigation strategies to overcome each listed risk.
    4. On a score of 1 to 3, determine the impact of each risk on the success of the project.
    5. On a score of 1 to 3, determine the likelihood of the occurrence for each risk.
    6. Document your outputs in the CXM Strategy Stakeholder Presentation Template.

    Example: Constructing a Risk Management Plan

    Risk Impact Likelihood Mitigation Effort
    Strategy Risks Project over budget
    • Detailed project plan
    • Pricing guarantees
    Inadequate content governance
    System Risks Integration with additional systems
    • Develop integration plan and begin testing integration methods early in the project
    .... ... ... ...

    Likelihood

    1 – High/ Needs Focus

    2 – Can Be Mitigated

    3 - Unlikely

    Impact

    1 - High Risk

    2 - Moderate Risk

    3 - Minimal Risk

    Prepare contingency plans to minimize time spent handling unexpected risks

    Understanding technical and strategic risks can help you establish contingency measures to reduce the likelihood that risks will occur. Devise mitigation strategies to help offset the impact of risks if contingency measures are not enough.

    Remember

    The biggest sources of risk in a CXM strategy are lack of planning, poorly defined requirements, and lack of governance.

    Apply the following mitigation tips to avoid pitfalls and delays.

    Risk Mitigation Tips

    • Upfront planning
    • Realistic timelines
    • Resource support
    • Change management
    • Executive sponsorship
    • Sufficient funding
    • Expectation setting
    1. Project Starts
    • Expectations are high
  • Project Workload Increases
    • Expectations are high
  • Pit of Despair
    • Why are we doing this?
  • Project Nears Close
    • Benefits are being realized
  • Implementation is Completed
    • Learning curve dip
  • Standardization & Optimization
    • Benefits are high
  • Identify factors to complete your CXM initiatives roadmap

    Completion of initiatives for your CXM project will be contingent upon multiple variables.

    Defining Dependencies

    Initiative complexity will define the need for enabling projects. Create a process to define dependencies:

    1. Enabling projects: complex prerequisites.
    2. Preceding tasks: direct and simplified assignments.

    Establishing a Timeline

    • Assign realistic timelines for each initiative to ensure smooth progress.
    • Use milestones and stage gates to track the progress of your initiatives and tasks.

    Defining Importance

    • Based on requirements gathering, identify the importance of each initiative to your marketing department.
    • Each initiative can be ranked high, medium, or low.

    Assigning Ownership

    • Owners are responsible for on-time completion of their assigned initiatives.
    • Populate a RACI chart to ensure coverage of all initiatives.

    Complex....Initiative

    • Enabling Project
      • Preceding Task
      • Preceding Task
    • Enabling Project
      • Preceding Task
      • Preceding Task

    Simple....Initiative

    • Preceding Task
    • Preceding Task
    • Preceding Task

    Activity: Brainstorm CXM application initiatives for implementation in alignment with business needs

    3.1.2 45 minutes

    Input

    • Inventory of CXM initiatives

    Output

    • Prioritized and quick-win initiatives
    • CXM Strategy Stakeholder Presentation

    Materials

    • Whiteboard
    • Markers

    Participants

    • Project Team

    Instructions

    1. As a team, identify and list CXM initiatives that need to be addressed.
    2. Plot the initiatives on the complexity-value matrix to determine priority.
    3. Identify quick wins: initiatives that can realize quick benefits with little effort.
    4. Document your outputs in the CXM Strategy Stakeholder Presentation Template.

    Example: Importance-Capability Matrix

    The image shows a matrix, with Initiative Complexity on the X-axis, and Business Value on the Y-axis. There are circle of different sizes in the matrix.

    Pinpoint quick wins: high importance, low effort initiatives.

    The size of each plotted initiative must indicate the effort or the complexity and time required to complete.
    Top Right Quadrant Strategic Projects
    Top Left Quadrant Quick Wins
    Bottom Right Quadrant Risky Bets
    Bottom Left Quadrant Discretionary Projects

    Activity: Identify any dependencies or enabling projects for your CXM roadmap

    3.1.3 1 hour

    Input

    • Implementation initiatives
    • Dependencies

    Output

    • CXM project dependencies

    Materials

    • Sticky notes
    • Whiteboard
    • Markers

    Participants

    • Project Team

    Instructions

    1. Using sticky notes and a whiteboard, have each team member rank the compiled initiatives in terms of priority.
    2. Determine preceding tasks or enabling projects that each initiative is dependent upon.
    3. Determine realistic timelines to complete each quick win, enabling project, and long-term initiative.
    4. Assign an owner for each initiative.

    Example: Project Dependencies

    Initiative: Omnichannel E-Commerce

    Dependency: WEM Suite Deployment; CRM Suite Deployment; Order Fulfillment Capabilities

    Activity: Complete the implementation roadmap

    3.1.4 30 minutes

    Input

    • Implementation initiatives
    • Dependencies

    Output

    • CXM Roadmap
    • CXM Strategy Stakeholder Presentation

    Materials

    • Whiteboard
    • Markers

    Participants

    • Project Team

    Instructions

    1. Establish time frames to highlight enabling projects, quick wins, and long-term initiatives.
    2. Indicate the importance of each initiative as high, medium, or low based on the output in Activity 3.1.2.
    3. Assign each initiative to a member of the project team. Each owner will be responsible for the execution of a given initiative as planned.
    4. Document your outputs in the CXM Strategy Stakeholder Presentation Template.

    Example: Importance-Capability Matrix

    Importance Initiative Owner Completion Date
    Example Projects High Gather business requirements. Project Manager MM/DD/YYYY
    Quick Wins
    Long Term Medium Implement e-commerce across all sites. CFO & Web Manager MM/DD/YYYY

    Importance

    • High
    • Medium
    • Low

    If you want additional support, have our analysts guide you through this phase as part of an Info-Tech workshop

    Book a workshop with our Info-Tech analysts:

    • To accelerate this project, engage your IT team in an Info-Tech workshop with an Info-Tech analyst team.
    • Info-Tech analysts will join you and your team onsite at your location or welcome you to Info-Tech’s historic Toronto office to participate in an innovative onsite workshop.
    • Contact your account manager (www.infotech.com/account), or email Workshops@InfoTech.com for more information.

    The following are sample activities that will be conducted by Info-Tech analysts with your team:

    3.1.1 Create a risk management plan

    Based on the workshop exercises, the facilitator will work with the core team to design a priority-based risk mitigation plan that enumerates the most salient risks to the CXM project and addresses them.

    3.1.2; 3.1.3; 3.1.4 Identify initiative dependencies and create the CXM roadmap

    After identifying dependencies, our facilitators will work with your IT SMEs and business stakeholders to create a comprehensive roadmap, outlining the initiatives needed to carry out your CXM strategy roadmap.

    Step 3.2: Confirm and Finalize the CXM Blueprint

    Phase 1

    1.1 Create the Project Vision

    1.2 Structure the Project

    Phase 2

    2.1 Scan the External Environment

    2.2 Assess the Current State of CXM

    2.3 Create an Application Portfolio

    2.4 Develop Deployment Best Practices

    Phase 3

    3.1 Create an Initiative Rollout Plan

    3.2 Confirm and Finalize the CXM Blueprint

    Activities:

    • Identify success metrics
    • Create a stakeholder power map
    • Create a stakeholder communication plan
    • Complete and present CXM strategy stakeholder presentation

    Outcomes:

    • Stakeholder communication plan
    • CXM strategy stakeholder presentation

    Ensure that your CXM applications are improving the performance of targeted processes by establishing metrics

    Key Performance Indicators (KPIs)

    Key performance indicators (KPIs) are quantifiable measures that demonstrate the effectiveness of a process and its ability to meet business objectives.

    Questions to Ask

    1. What outputs of the process can be used to measure success?
    2. How do you measure process efficiency and effectiveness?

    Creating KPIs

    Specific

    Measurable

    Achievable

    Realistic

    Time-bound

    Follow the SMART methodology when developing KPIs for each process.

    Adhering to this methodology is a key component of the Lean management methodology. This framework will help you avoid establishing general metrics that aren’t relevant.

    Info-Tech Insight

    Metrics are essential to your ability to measure and communicate the success of the CXM strategy to the business. Speak the same language as the business and choose metrics that relate to marketing, sales, and customer service objectives.

    Activity: Identify metrics to communicate process success

    3.2.1 1 hour

    Input

    • Key organizational objectives

    Output

    • Strategic business metrics
    • CXM Strategy Stakeholder Presentation

    Materials

    • Whiteboard
    • Markers

    Participants

    • Project Team

    Instructions

    1. Recap the major functions that CXM will focus on (e.g. marketing, sales, customer service, web experience management, social media management, etc.)
    2. Identify business metrics that reflect organizational objectives for each function.
    3. Establish goals for each metric (as exemplified below).
    4. Document your outputs in the CXM Strategy Stakeholder Presentation Template.
    5. Communicate the chosen metrics and the respective goals to stakeholders.

    Example: Metrics for Marketing, Sales, and Customer Service Functions

    Metric Example
    Marketing Customer acquisition cost X% decrease in costs relating to advertising spend
    Ratio of lifetime customer value X% decrease in customer churn
    Marketing originated customer % X% increase in % of customer acquisition driven by marketing
    Sales Conversion rate X% increase conversion of lead to sale
    Lead response time X% decrease in response time per lead
    Opportunity-to-win ratio X% increase in monthly/annual opportunity-to-win ratio
    Customer Service First response time X% decreased time it takes for customer to receive first response
    Time-to-resolution X% decrease of average time-to-resolution
    Customer satisfaction X% improvement of customer satisfaction ratings on immediate feedback survey

    Use Info-Tech’s Stakeholder Power Map Template to identify stakeholders crucial to CXM application rollouts

    3.2.2 Stakeholder Power Map Template

    Use this template and its power map to help visualize the importance of various stakeholders and their concerns. Prioritize your time according to the most powerful and most impacted stakeholders.

    Answer questions about each stakeholder:

    • Power: How much influence does the stakeholder have? Enough to drive the project forward or into the ground?
    • Involvement: How interested is the stakeholder? How involved is the stakeholder in the project already?
    • Impact: To what degree will the stakeholder be impacted? Will this significantly change how they do their job?
    • Support: Is the stakeholder a supporter of the project? Neutral? A resistor?

    Focus on key players: relevant stakeholders who have high power, should have high involvement, and are highly impacted.

    INFO-TECH DELIVERABLE

    Stakeholder Power Map Template

    Use Info-Tech’s Stakeholder Communication Planning Template to document initiatives and track communication

    3.2.3 Stakeholder Communication Planning Template

    Use the Stakeholder Communication Planning Template to document your list of initiative stakeholders so you can track them and plan communication throughout the initiative.

    Track the communication methods needed to convey information regarding CXM initiatives. Communicate how a specific initiative will impact the way employees work and the work they do.

    Sections of the document:

    1. Document the Stakeholder Power Map (output of Tool 3.2.2).
    2. Complete the Communicate Management Plan to aid in the planning and tracking of communication and training.

    INFO-TECH DELIVERABLE

    Activity: Create a stakeholder power map and communication plan

    3.2.4 1 hour

    Input

    • Stakeholder power map

    Output

    • Stakeholder communication plan
    • CXM Strategy Stakeholder Presentation

    Materials

    • Info-Tech’s Stakeholder Communication Planning Template
    • Info-Tech’s Stakeholder Power Map Template

    Participants

    • Project Team

    Instructions

    1. Using Info-Tech’s Stakeholder Power Map Template, identify key stakeholders for ensuring the success of the CXM strategy (Tool 3.2.2).
    2. Using Info-Tech’s Stakeholder Communication Plan Template, construct a communication plan to communicate and track CXM initiatives with all CXM stakeholders (Tool 3.2.3).
    3. Document your outputs in the CXM Strategy Stakeholder Presentation Template.

    Use Info-Tech’s CXM Strategy Stakeholder Presentation Template to sell your CXM strategy to the business

    3.2.5 CXM Strategy Stakeholder Presentation Template

    Complete the presentation template as indicated when you see the green icon throughout this deck. Include the outputs of all activities that are marked with this icon.

    Info-Tech has designed the CXM Strategy Stakeholder Presentation Template to capture the most critical aspects of the CXM strategy. Customize it to best convey your message to project stakeholders and to suit your organization.

    The presentation should be no longer than one hour. However, additional slides can be added at the discretion of the presenter. Make sure there is adequate time for a question and answer period.

    INFO-TECH DELIVERABLE

    After the presentation, email the deck to stakeholders to ensure they have it available for their own reference.

    Activity: Determine the measured value received from the project

    3.2.6 30 minutes

    Input

    • Project Metrics

    Output

    • Measured Value Calculation

    Materials

    • Workbook

    Participants

    • Project Team

    Instructions

    1. Review project metrics identified in phase 1 and associated benchmarks.
    2. After executing the CXM project, compare metrics that were identified in the benchmarks with the revised and assess the delta.
    3. Calculate the percentage change and quantify dollar impact (i.e. as a result of increased customer acquisition or retention).

    If you want additional support, have our analysts guide you through this phase as part of an Info-Tech workshop

    Book a workshop with our Info-Tech analysts:

    • To accelerate this project, engage your IT team in an Info-Tech workshop with an Info-Tech analyst team.
    • Info-Tech analysts will join you and your team onsite at your location or welcome you to Info-Tech’s historic Toronto office to participate in an innovative onsite workshop.
    • Contact your account manager (www.infotech.com/account), or email Workshops@InfoTech.com for more information.

    The following are sample activities that will be conducted by Info-Tech analysts with your team:

    3.2.4 Create a stakeholder power map and communication plan

    An analyst will walk the project team through the creation of a communication plan, inclusive of project metrics and their respective goals. If you are planning a variety of CXM initiatives, track how the change will be communicated and to whom. Determine the employees who will be impacted by the change.

    Insight breakdown

    Insight 1

    • IT must work in lockstep with Marketing, Sales, and Customer Service to develop a comprehensive technology-enablement strategy for CXM.
    • As IT works with its stakeholders in the business, it must endeavor to capture and use the voice of the customer in driving strategic requirements for CXM portfolio design.
    • IT must consider the external environment, customer personas, and internal processes as it designs strategic requirements to build the CXM application portfolio.

    Insight 2

    • The cloud is bringing significant disruption to the CXM space: to maintain relevancy, IT must become deeply involved in ensuring alignment between vendor capabilities and strategic requirements.
    • IT must serve as a trusted advisor on technical implementation challenges related to CXM, such as data quality, integration, and end-user training and adoption.
    • IT is responsible for technology enablement and is an indispensable partner in this regard; however, the business must ultimately own the objectives and communication strategy for customer engagement.

    Insight 3

    • When crafting a portfolio for CXM, be aware of the art of the possible: capabilities are rapidly merging and evolving to support new interaction channels. Social, mobile, and IoT are disrupting the customer experience landscape.
    • Big data and analytics-driven decision making is another significant area of value. IT must allow for true customer intelligence by providing an integration framework across customer-facing applications.

    Summary of accomplishment

    Knowledge Gained

    • Voice of the Customer for CXM Portfolio Design
    • Understanding of Strategic Requirements for CXM
    • Customer Personas and Scenarios
    • Environmental Scan
    • Deployment Considerations
    • Initiatives Roadmap Considerations

    Processes Optimized

    • CXM Technology Portfolio Design
    • Customer Data Quality Processes
    • CXM Integrations

    Deliverables Completed

    • Strategic Summary for CXM
    • CXM Project Charter
    • Customer Personas
    • External and Competitive Analysis
    • CXM Application Portfolio

    Bibliography

    Accenture Digital. “Growing the Digital Business: Accenture Mobility Research 2015.” Accenture. 2015. Web.

    Afshar, Vala. “50 Important Customer Experience Stats for Business Leaders.” Huffington Post. 15 Oct. 2015. Web.

    APQC. “Marketing and Sales Definitions and Key Measures.” APQC’s Process Classification Framework, Version 1.0.0. APQC. Mar. 2011. Web.

    CX Network. “The Evolution of Customer Experience in 2015.” Customer Experience Network. 2015. Web.

    Genesys. “State of Customer Experience Research”. Genesys. 2018. Web.

    Harvard Business Review and SAS. “Lessons From the Leading Edge of Customer Experience Management.” Harvard Business School Publishing. 2014. Web.

    Help Scout. “75 Customer Service Facts, Quotes & Statistics.” Help Scout. n.d. Web.

    Inmon Consulting Services. “Corporate Information Factory (CIF) Overview.” Corporate Information Factory. n.d. Web

    Jurevicius, Ovidijus. “VRIO Framework.” Strategic Management Insight. 21 Oct. 2013. Web.

    Keenan, Jim, and Barbara Giamanco. “Social Media and Sales Quota.” A Sales Guy Consulting and Social Centered Selling. n.d. Web.

    Malik, Om. “Internet of Things Will Have 24 Billion Devices by 2020.” Gigaom. 13 Oct. 2011. Web.

    McGovern, Michele. “Customers Want More: 5 New Expectations You Must Meet Now.” Customer Experience Insight. 30 July 2015. Web.

    McGinnis, Devon. “40 Customer Service Statistics to Move Your Business Forward.” Salesforce Blog. 1 May 2019. Web.

    Bibliography

    Reichheld, Fred. “Prescription for Cutting Costs”. Bain & Company. n.d. Web.

    Retail Congress Asia Pacific. “SAP – Burberry Makes Shopping Personal.” Retail Congress Asia Pacific. 2017. Web.

    Rouse, Margaret. “Omnichannel Definition.” TechTarget. Feb. 2014. Web.

    Salesforce Research. “Customer Expectations Hit All-Time High.” Salesforce Research. 2018. Web.

    Satell, Greg. “A Look Back at Why Blockbuster Really Failed and Why It Didn’t Have To.” Forbes. 5 Sept. 2014. Web.

    Social Centered Learning. “Social Media and Sales Quota: The Impact of Social Media on Sales Quota and Corporate Review.” Social Centered Learning. n.d. Web.

    Varner, Scott. “Economic Impact of Experience Management”. Qualtrics/Forrester. 16 Aug. 2017. Web.

    Wesson, Matt. “How to Use Your Customer Data Like Amazon.” Salesforce Pardot Blog. 27 Aug. 2012. Web.

    Winterberry Group. “Taking Cues From the Customer: ‘Omnichannel’ and the Drive For Audience Engagement.” Winterberry Group LLC. June 2013. Web.

    Wollan, Robert, and Saideep Raj. “How CIOs Can Support a More Agile Sales Organization.” The Wall Street Journal: The CIO Report. 25 July 2013. Web.

    Zendesk. “The Impact of Customer Service on Customer Lifetime Value 2013.” Z Library. n.d. Web.

    Agile Enterprise Architecture Operating Model

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    • Parent Category Name: Strategy & Operating Model
    • Parent Category Link: /strategy-and-operating-model

    Establish an enterprise architecture practice that:

    • Leverages an operating model that promotes/supports agility within the organization.
    • Embraces business, data, application, and technology architectures in an optimal mix.
    • Is Agile in itself and will be sustainable and reactive to business needs, staying relevant and “profitable” – continuously delivering business value.

    Our Advice

    Critical Insight

    • Use your business and EA strategy and design principles to right-size standardized operating models to fit your EA organization’s needs.
    • You need to define a sound set of design principles before commencing with the design of your EA organization.
    • The EA operating model structure should be rigid but pliable enough to fit the needs of the stakeholders it provides services to.
    • A phased approach and a good communication strategy is key to the success of the new EA organization.
    • Start with one group and work out the hurdles before rolling it out organization-wide.
    • Make sure that you communicate regularly on wins but also on hurdles and how to overcome them.

    Impact and Result

    • The organization design approach proposed will aim to provide twofold agility: the ability to stretch and shrink depending on business requirements and the promotion of agility in architecture delivery.
    • By recognizing that agility comes in different flavors, organizations using more traditional design patterns will also benefit from the approach advocated by this blueprint.

    Agile Enterprise Architecture Operating Model Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out create an Agile EA operating model to execute the EA function, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Design your EA operating model

    You need to define a sound set of design principles before commencing with the design of your EA organization.

    • Agile EA Operating Model Communication Deck
    • Agile EA Operating Model Workbook
    • Business Architect
    • Application Architect
    • Data Architect
    • Enterprise Architect

    2. Define your EA organizational structure

    The EA operating model structure should be rigid but pliable enough to fit the needs of the stakeholders it provide services to.

    • EA Views Taxonomy
    • EA Operating Model Template
    • Architecture Board Charter Template
    • EA Policy Template
    • EA Compliance Waiver Form Template

    3. Implement the EA operating model

    A phased approach and a good communications strategy are key to the success of the new EA organization.

    • EA Roadmap
    • EA Communication Plan Template
    [infographic]

    Workshop: Agile Enterprise Architecture Operating Model

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 EA Function Design

    The Purpose

    Identify how EA looks within the organization and ensure all the necessary skills are accounted for within the function.

    Key Benefits Achieved

    EA is designed to be the most appropriately placed and structured for the organization.

    Activities

    1.1 Place the EA department.

    1.2 Define roles for each team member.

    1.3 Find internal and external talent.

    1.4 Create job descriptions with required proficiencies.

    Outputs

    EA organization design

    Role-based skills and competencies

    Talent acquisition strategy

    Job descriptions

    2 EA Engagement Model

    The Purpose

    Create a thorough engagement model to interact with stakeholders.

    Key Benefits Achieved

    An understanding of each process within the engagement model.

    Create stakeholder interaction cards to plan your conversations.

    Activities

    2.1 Define each engagement process for your organization.

    2.2 Document stakeholder interactions.

    Outputs

    EA Operating Model Template

    EA Stakeholder Engagement Model Template

    3 EA Governance

    The Purpose

    Develop EA boards, alongside a charter and policies to effectively govern the function.

    Key Benefits Achieved

    Governance that aids the EA function instead of being a bureaucratic obstacle.

    Adherence to governace.

    Activities

    3.1 Outline the architecture review process.

    3.2 Position the architecture review board.

    3.3 Create a committee charter.

    3.4 Make effective governance policy.

    Outputs

    Architecture Board Charter Template

    EA Policy Template

    4 Architecture Development Framework

    The Purpose

    Create an operating model that is influenced by universal standards including TOGAF, Zachmans, and DoDAF.

    Key Benefits Achieved

    A thoroughly articulated development framework.

    Understanding of the views that influence each domain.

    Activities

    4.1 Tailor an architecture development framework to your organizational context.

    Outputs

    EA Operating Model Template

    Enterprise Architecture Views Taxonomy

    5 Operational Plan

    The Purpose

    Create a change management and communication plan or roadmap to execute the operating model.

    Key Benefits Achieved

    Build a plan that takes change management and communication into consideration to achieve the wanted benefits of an EA program.

    Effectively execute the roadmap.

    Activities

    5.1 Create a sponsorship action plan.

    5.2 Outline a communication plan.

    5.3 Execute a communication roadmap.

    Outputs

    Sponsorship Action Plan

    EA Communication Plan Template

    EA Roadmap

    The First 100 Days As CIO

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    • Parent Category Name: High Impact Leadership
    • Parent Category Link: /lead
    • You’ve been promoted from within to the role of CIO.
    • You’ve been hired externally to take on the role of CIO.

    Our Advice

    Critical Insight

    • Foundational understanding must be achieved before you start. Hit the ground running before day one by using company documents and initial discussions to pin down the company’s type and mode.
    • Listen before you act (usually). In most situations, executives benefit from listening to peers and staff before taking action.
    • Identify quick wins early and often. Fix problems as soon as you recognize them to set the tone for your tenure.

    Impact and Result

    • Collaborate to collect the details needed to identify the right mode for your organization and determine how it will influence your plan.
    • Use Info-Tech’s diagnostic tools to align your vision with that of business executives and form a baseline for future reference.

    The First 100 Days As CIO Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why the first 100 days of being a new executive is a crucial time that requires the right balance of listening with taking action. See how seven calls with an executive advisor will guide you through this period.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Check in with your executive advisor over seven calls

    Organize your first 100 days as CIO into activities completed within two-week periods, aided by the guidance of an executive advisor.

    • The First 100 Days As CIO – Storyboard
    • Organizational Catalog
    • Cultural Archetype Calculator
    • IT Capability Assessment

    2. Communicate your plan to your manager

    Communicate your strategy with a presentation deck that you will complete in collaboration with Info-Tech advisors.

    • The First 100 Days As CIO – Presentation Deck

    3. View an example of the final presentation

    See an example of a completed presentation deck, from the new CIO of Gotham City.

    • The First 100 Days As CIO – Presentation Deck Example

    4. Listen to our podcast

    Check out The Business Leadership podcast in Info-Tech's special series, The First 100 Days.

    • "The First 100 Days" Podcast – Alan Fong, CTO, DealerFX
    • "The First 100 Days" Podcast – Denis Gaudreault, country manager for Intel’s Canada and Latin America region
    • "The First 100 Days" Podcast – Dave Penny & Andrew Wertkin, BlueCat
    • "The First 100 Days" Podcast – Susan Bowen, CEO, Aptum
    • "The First 100 Days" Podcast – Wayne Berger, CEO IWG Plc Canada and Latin America
    • "The First 100 Days" Podcast – Eric Wright, CEO, LexisNexis Canada
    • "The First 100 Days" Podcast – Erin Bury, CEO, Willful
    [infographic]

    Further reading

    The First 100 Days As CIO

    Partner with Info-Tech for success in this crucial period of transition.

    Analyst Perspective

    The first 100 days refers to the 10 days before you start and the first three months on the job.

    “The original concept of ‘the first 100 days’ was popularized by Franklin Delano Roosevelt, who passed a battery of new legislation after taking office as US president during the Great Depression. Now commonly extended to the business world, the first 100 days of any executive role is a critically important period for both the executive and the organization.

    But not every new leader should follow FDR’s example of an action-first approach. Instead, finding the right balance of listening and taking action is the key to success during this transitional period. The type of the organization and the mode that it’s in serves as the fulcrum that determines where the point of perfect balance lies. An executive facing a turnaround situation will want to focus on more action more quickly. One facing a sustaining success situation or a realignment situation will want to spend more time listening before taking action.” (Brian Jackson, Research Director, CIO, Info-Tech Research Group)

    Executive summary

    Situation

    • You’ve been promoted from within to the role of CIO.
    • You’ve been hired externally to take on the role of CIO.

    Complication

    Studies show that two years after a new executive transition, as many as half are regarded as failures or disappointments (McKinsey). First impressions are hard to overcome, and a CIO’s first 100 days are heavily weighted in terms of how others will assess their overall success. The best way to approach this period is determined by both the size and the mode of an organization.

    Resolution

    • Work with Info-Tech to prepare a 100-day plan that will position you for success.
    • Collaborate to collect the details needed to identify the right mode for your organization and determine how it will influence your plan.
    • Use Info-Tech’s diagnostic tools to align your vision with that of business executives and form a baseline for future reference.

    Info-Tech Insight

    1. Foundational understanding must be achieved before you start.
      Hit the ground running before day one by using company documents and initial discussions to pin down the company’s type and mode.
    2. Listen before you act (usually).
      In most situations, executives benefit from listening to peers and staff before taking action.
    3. Identify quick wins early and often.
      Fix problems as soon as you recognize them to set the tone for your tenure.

    The First 100 Days: Roadmap

    A roadmap timeline of 'The 100-Day Plan' for your first 100 days as CIO and related Info-Tech Diagnostics. Step A: 'Foundational Preparation' begins 10 days prior to your first day. Step B: 'Management's Expectations' is Days 0 to 30, with the diagnostic 'CIO-CEO Alignment'. Step C: 'Assessing the IT Team' is Days 10 to 75, with the diagnostics 'IT M&G Diagnostic' at Day 30 and 'IT Staffing Assessment' at Day 60. Step D: 'Assess the Key Stakeholders' is Days 40 to 85 with the diagnostic 'CIO Business Vision Survey'. Step E: 'Deliver First-Year Plan' is Days 80 to 100.

    Concierge service overview

    Organize a call with your executive advisor every two weeks during your first 100 days. Info-Tech recommends completing our diagnostics during this period. If you’re not able to do so, instead complete the alternative activities marked with (a).

    Call 1 Call 2 Call 3 Call 4 Call 5 Call 6 Call 7
    Activities
    Before you start: Day -10 to Day 1
    • 1.1 Interview your predecessor.
    • 1.2 Learn the corporate structure.
    • 1.3 Determine STARS mode.
    • 1.4 Create a one-page intro sheet.
    • 1.5 Update your boss.
    Day 0 to 15
    • 2.1 Introduce yourself to your team.
    • 2.2 Document your sphere of influence.
    • 2.3 Complete a competitor array.
    • 2.4 Complete the CEO-CIO Alignment Program.
    • 2.4(a) Agree on what success looks like with the boss.
    • 2.5 Inform team of IT M&G Framework.
    Day 16 to 30
    • 3.1 Determine the team’s cultural archetype.
    • 3.2 Create a cultural adjustment plan.
    • 3.3 Initiate IT M&G Diagnostic.
    • 3.4 Conduct a high-level analysis of current IT capabilities.
    • 3.4 Update your boss.
    Day 31 to 45
    • 4.1 Inform stakeholders about CIO Business Vision survey.
    • 4.2 Get feedback on initial assessments from your team.
    • 4.3 Initiate CIO Business Vision survey.
    • 4.3(a) Meet stakeholders and catalog details.
    Day 46 to 60
    • 5.1 Inform the team that you plan to conduct an IT staffing assessment.
    • 5.2 Initiate the IT Staffing Assessment.
    • 5.3 Quick wins: Make recommend-ations based on CIO Business Vision Diagnostic/IT M&G Framework.
    • 5.4 Update your boss.
    Day 61 to 75
    • 6.1 Run a start, stop, continue exercise with IT staff.
    • 6.2 Make a categorized vendor list.
    • 6.3 Determine the alignment of IT commitments with business objectives.
    Day 76 to 90
    • 7.1 Finalize your vision – mission – values statement.
    • 7.2 Quick Wins: Make recommend-ations based on IT Staffing Assessment.
    • 7.3 Create and communicate a post-100-day plan.
    • 7.4 Update your boss.
    Deliverables Presentation Deck Section A: Foundational Preparation Presentation Deck slides 9, 11-13, 19-20, 29 Presentation Deck slides 16, 17, 21 Presentation Deck slides 30, 34 Presentation Deck slides 24, 25, 2 Presentation Deck slides 27, 42

    Call 1

    Before you start: Day -10 to Day 1

    Interview your predecessor

    Interviewing your predecessor can help identify the organization’s mode and type.

    Before reaching out to your predecessor, get a sense of whether they were viewed as successful or not. Ask your manager. If the predecessor remains within the organization in a different role, understand your relationship with them and how you'll be working together.

    During the interview, make notes about follow-up questions you'll ask others at the organization.

    Ask these open-ended questions in the interview:

    • Tell me about the team.
    • Tell me about your challenges.
    • Tell me about a major project your team worked on. How did it go?
    • Who/what has been helpful during your tenure?
    • Who/what created barriers for you?
    • What do your engagement surveys reveal?
    • Tell me about your performance management programs and issues.
    • What mistakes would you avoid if you could lead again?
    • Why are you leaving?
    • Could I reach out to you again in the future?

    Learn the corporate structure

    Identify the organization’s corporate structure type based on your initial conversations with company leadership. The type of structure will dictate how much control you'll have as a functional head and help you understand which stakeholders you'll need to collaborate with.

    To Do:

    • Review the organization’s structure list and identify whether the structure is functional, prioritized, or a matrix. If it's a matrix organization, determine if it's a strong matrix (project manager holds more authority), weak matrix (functional manager holds more authority), or balanced matrix (managers hold equal authority).

    Functional

    • Most common structure.
    • Traditional departments such as sales, marketing, finance, etc.
    • Functional managers hold most authority.

    Projectized

    • Most programs are implemented through projects with focused outcomes.
    • Teams are cross-functional.
    • Project managers hold the most authority.

    Matrix

    • Combination of projectized and functional.
    • Organization is a dynamic environment.
    • Authority of functional manager flows down through division, while authority of project manager flows sideways through teams.

    This organization is a ___________________ type.

    (Source: Simplilearn)

    Presentation Deck, slide 6

    Determine the mode of the organization: STARS

    Based on your interview process and discussions with company leadership, and using Michael Watkins’ STARS assessment, determine which mode your organization is in: startup, turnaround, accelerated growth, realignment, or sustaining success.

    Knowing the mode of your organization will determine how you approach your 100-day plan. Depending on the mode, you'll rebalance your activities around the three categories of assess, listen, and deliver.

    To Do:

    • Review the STARS table on the right.

    Based on your situation, prioritize activities in this way:

    • Startup: assess, listen, deliver
    • Turnaround: deliver, listen, assess
    • Accelerated Growth: assess, listen, deliver
    • Realignment: listen, assess, deliver
    • Sustaining success: listen, assess, deliver

    This organization is a ___________________ type.

    (Source: Watkins, 2013.)

    Presentation Deck, slide 6

    Determine the mode of the organization: STARS

    STARS Startup Turnaround Accelerated Growth Realignment Sustaining Success
    Definition Assembling capabilities to start a project. Project is widely seen as being in serious trouble. Managing a rapidly expanding business. A previously successful organization is now facing problems. A vital organization is going to the next level.
    Challenges Must build strategy, structures, and systems from scratch. Must recruit and make do with limited resources. Stakeholders are demoralized; slash and burn required. Requires structure and systems to scale; hiring and onboarding. Employees need to be convinced change is needed; restructure at the top required. Risk of living in shadow of a successful former leader.
    Advantages No rigid preconceptions. High-energy environment and easy to pivot. A little change goes a long way when people recognize the need. Motivated employee base willing to stretch. Organization has clear strengths; people desire success. Likely a strong team; foundation for success likely in place.

    Satya Nadella's listen, lead, and launch approach

    CASE STUDY

    Industry Software
    Source Gregg Keizer, Computerworld, 2014

    When Satya Nadella was promoted to the CEO role at Microsoft in 2014, he received a Glassdoor approval rating of 85% and was given an "A" grade by industry analysts after his first 100 days. What did he do right?

    • Created a sense of urgency by shaking up the senior leadership team.
    • Already understood the culture as an insider.
    • Listened a lot and did many one-on-one meetings.
    • Established a vision communicated with a mantra that Microsoft would be "mobile-first, cloud-first."
    • Met his words with actions. He launched Office for iPad and made many announcements for cloud platform Azure.
    Photo of Satya Nadella, CEO, Microsoft Corp.
    Satya Nadella, CEO, Microsoft Corp. (Image source: Microsoft)

    Listen to 'The First 100 Days' podcast – Alan Fong

    Create a one-page introduction sheet to use in communications

    As a new CIO, you'll have to introduce yourself to many people in the organization. To save time on communicating who you are as a person outside of the office, create a brief one-pager that includes a photo of you, where you were born and raised, and what your hobbies are. This helps make a connection more quickly so your conversations can focus on the business at hand rather than personal topics.

    For your presentation deck, remove the personal details and just keep it professional. The personal aspects can be used as a one-pager for other communications. (Source: Personal interview with Denis Gaudreault, Country Lead, Intel.)

    Presentation Deck, slide 5

    Call 2

    Day 1 to Day 15

    Introduce yourself to your team

    Prepare a 20-second pitch about yourself that goes beyond your name and title. Touch on your experience that's relevant to your new role or the industry you're in. Be straightforward about your own perceived strengths and weaknesses so that people know what to expect from you. Focus on the value you believe you'll offer the group and use humor and humility where you're comfortable. For example:

    “Hi everyone, my name is John Miller. I have 15 years of experience marketing conferences like this one to vendors, colleges, and HR departments. What I’m good at, and the reason I'm here, is getting the right people, businesses, and great ideas in a room together. I'm not good on details; that's why I work with Tim. I promise that I'll get people excited about the conference, and the gifts and talents of everyone else in this room will take over from there. I'm looking forward to working with all of you.”

    Have a structured set of questions ready that you can ask everyone.

    For example:
    • How well is the company performing based on expectations?
    • What must the company do to sustain its financial performance and market competitiveness?
    • How do you foresee the CIO contributing to the team?
    • How have past CIOs performed from the perspective of the team?
    • What would successful performance of this role look like to you? To your peers?
    • What challenges and obstacles to success am I likely to encounter? What were the common challenges of my predecessor?
    • How do you view the culture here and how do successful projects tend to get approved?
    • What are your greatest challenges? How could I help you?

    Get to know your sphere of influence: prepare to connect with a variety of people before you get down to work

    Your ability to learn from others is critical at every stage in your first 100 days. Keep your sphere of influence in the loop as you progress through this period.

    A diagram of circles within circles representing your spheres of influence. The smallest circle is 'IT Leaders' and is noted as your 'Immediate circle'. The next largest circle is 'IT Team', then 'Peers - Business Leads', then 'Internal Clients' which is noted as you 'Extended circle'. The largest circle is 'External clients'.

    Write down the names, or at least the key people, in each segment of this diagram. This will serve as a quick reference when you're planning communications with others and will help you remember everyone as you're meeting lots of new people in your early days on the job.

    • Everyone knows their networks are important.
    • However, busy schedules can cause leaders to overlook their many audiences.
    • Plan to meet and learn from all people in your sphere to gain a full spectrum of insights.

    Presentation Deck, slide 29

    Identify how your competitors are leveraging technology for competitive advantage

    Competitor identification and analysis are critical steps for any new leader to assess the relative strengths and weaknesses of their organization and develop a sense of strategic opportunity and environmental awareness.

    Today’s CIO is accountable for driving innovation through technology. A competitive analysis will provide the foundation for understanding the current industry structure, rivalry within it, and possible competitive advantages for the organization.

    Surveying your competitive landscape prior to the first day will allow you to come to the table prepared with insights on how to support the organization and ensure that you are not vulnerable to any competitive blind spots that may exist in the evaluations conducted by the organization already.

    You will not be able to gain a nuanced understanding of the internal strengths and weaknesses until you are in the role, so focus on the external opportunities and how competitors are using technology to their advantage.

    Info-Tech Best Practice

    For a more in-depth approach to identifying and understanding relevant industry trends and turning them into insights, leverage the following Info-Tech blueprints:

    Presentation Deck, slide 9

    Assess the external competitive environment

    Associated Activity icon

    INPUT: External research

    OUTPUT: Competitor array

    1. Conduct a broad analysis of the industry as a whole. Seek to answer the following questions:
      1. Are there market developments or new markets?
      2. Are there industry or lifestyle trends, e.g. move to mobile?
      3. Are there geographic changes in the market?
      4. Are there demographic changes that are shaping decision making?
      5. Are there changes in market demand?
    2. Create a competitor array by identifying and listing key competitors. Try to be as broad as possible here and consider not only entrenched close competitors but also distant/future competitors that may disrupt the industry.
    3. Identify the strengths, weaknesses, and key brand differentiators that each competitor brings to the table. For each strength and differentiator, brainstorm ways that IT-based innovation enables each. These will provide a toolkit for deeper conversations with your peers and your business stakeholders as you move further into your first 100 days.
    Competitor Strengths Weaknesses Key Differentiators IT Enablers
    Competitor 1
    Competitor 2
    Competitor 3

    Complete the CEO-CIO Alignment Program

    Associated Activity icon Run the diagnostic program or use the alternative activities to complete your presentation

    INPUT: CEO-CEO Alignment Program (recommended)

    OUTPUT: Desired and target state of IT maturity, Innovation goals, Top priorities

    Materials: Presentation Deck, slides 11-13

    Participants: CEO, CIO

    Introduce the concept of the CEO-CIO Alignment Program using slide 10 of your presentation deck and the brief email text below.

    Talk to your advisory contact at Info-Tech about launching the program. More information is available on Info-Tech’s website.

    Once the report is complete, import the results into your presentation:

    • Slide 11, the CEO’s current and desired states
    • Slide 12, IT innovation goals
    • Slide 13, top projects and top departments from the CEO and the CIO

    Include any immediate recommendations you have.

    Hello CEO NAME,

    I’m excited to get started in my role as CIO, and to hit the ground running, I’d like to make sure that the IT department is aligned with the business leadership. We will accomplish this using Info-Tech Research Group’s CEO-CIO Alignment Program. It’s a simple survey of 20 questions to be completed by the CEO and the CIO.

    This survey will help me understand your perception and vision as I get my footing as CIO. I’ll be able to identify and build core IT processes that will automate IT-business alignment going forward and create an effective IT strategy that helps eliminate impediments to business growth.

    Research shows that IT departments that are effectively aligned to business goals achieve more success, and I’m determined to make our IT department as successful as possible. I look forward to further detailing the benefits of this program to you and answering any questions you may have the next time we speak.

    Regards,
    CIO NAME

    New KPIs for CEO-CIO Alignment — Recommended

    Info-Tech CEO-CIO Alignment Program

    Info-Tech's CEO-CIO Alignment Program is set up to build IT-business alignment in any organization. It helps the CIO understand CEO perspectives and priorities. The exercise leads to useful IT performance indicators, clarifies IT’s mandate and which new technologies it should invest in, and maps business goals to IT priorities.

    Benefits

    Master the Basics
    Cut through the jargon.
    Take a comprehensive look at the CEO perspective.
    Target Alignment
    Identify how IT can support top business priorities. Address CEO-CIO differences.
    Start on the Right Path
    Get on track with the CIO vision. Use correct indicators and metrics to evaluate IT from day one.

    Supporting Tool or Template icon Additional materials are available on Info-Tech’s website.

    The desired maturity level of IT — Alternative

    Associated Activity icon Use only if you can’t complete the CEO-CIO Alignment Program

    Step 1: Where are we today?

    Determine where the CEO sees the current overall maturity level of the IT organization.

    Step 2: Where do we want to be as an organization?

    Determine where the CEO wants the IT organization to be in order to effectively support the strategic direction of the business.

    A colorful visual representation of the different IT maturity levels. At the bottom is 'STRUGGLE, Unable to Provide Reliable Business Services', then moving upwards are 'SUPPORT, Reliable Infrastructure and IT Service Desk', 'OPTIMIZE, Effective Fulfillment of Work Orders, Functional Business Applications, and Reliable Service Management', 'EXPAND, Effective Execution on Business Projects, Strategic Use of Analytics and Customer Technology', and at the top is 'TRANSFORM, Reliable Technology Innovation'.

    Presentation Deck, slide 11

    Tim Cook's powerful use of language

    CASE STUDY

    Industry Consumer technology
    Source Carmine Gallo, Inc., 2019

    Apple CEO Tim Cook, an internal hire, had big shoes to fill after taking over from the late Steve Jobs. Cook's ability to control how the company is perceived is a big credit to his success. How does he do it? His favorite five words are “The way I see it..." These words allow him to take a line of questioning and reframe it into another perspective that he wants to get across. Similarly, he'll often say, "Let me tell you the way I look at it” or "To put it in perspective" or "To put it in context."

    In your first two weeks on the job, try using these phrases in your conversations with peers and direct reports. It demonstrates that you value their point of view but are independently coming to conclusions about the situation at hand.

    Photo of Tim Cook, CEO, Apple Inc.
    Tim Cook, CEO, Apple Inc. (Image source: Apple)

    Listen to 'The First 100 Days' podcast – Denis Gaudreault

    Inform your team that you plan to do an IT Management & Governance Diagnostic survey

    Associated Activity icon Run the diagnostic program or use the alternative activities to complete your presentation

    INPUT: IT Management & Governance Diagnostic (recommended)

    OUTPUT: Process to improve first, Processes important to the business

    Materials: Presentation Deck, slides 19-20

    Participants: CIO, IT staff

    Introduce the IT Management & Governance Diagnostic survey that will help you form your IT strategy.

    Explain that you want to understand current IT capabilities and you feel a formal approach is best. You’ll also be using this approach as an important metric to track your department’s success. Tell them that Info-Tech Research Group will be conducting the survey and it’s important to you that they take action on the email when it’s sent to them.

    Example email:

    Hello TEAM,

    I appreciate meeting each of you, and so far I’m excited about the talents and energy on the team. Now I need to understand the processes and capabilities of our department in a deeper way. I’d like to map our process landscape against an industry-wide standard, then dive deeper into those processes to understand if our team is aligned. This will help us be accountable to the business and plan the year ahead. Advisory firm Info-Tech Research Group will be reaching out to you with a simple survey that shouldn’t take too long to complete. It’s important to me that you pay attention to that message and complete the survey as soon as possible.

    Regards,
    CIO NAME

    Call 3

    Day 16 to Day 30

    Leverage team interviews as a source of determining organizational culture

    Info-Tech recommends that you hold group conversations with your team to uncover their opinions of the current organizational culture. This not only helps build transparency between you and your team but also gives you another means of observing behavior and reactions as you listen to team members’ characterizations of the current culture.

    A visualization of the organizational culture of a company asks the question 'What is culture?' Five boxes are stacked, the bottom two are noted as 'The invisible causes' and the top two are noted as 'The visible signs'. From the bottom, 'Fundamental assumptions and beliefs', 'Values and attitudes', 'The way we do things around here', 'Behaviors', and at the top, 'Environment'. (Source: Hope College Blog Network)

    Note: It is inherently difficult for people to verbalize what constitutes a culture – your strategy for extracting this information will require you to ask indirect questions to solicit the highest value information.

    Questions for Discussion:

    • What about the current organizational environment do you think most contributes to your success?
    • What barriers do you experience as you try to accomplish your work?
    • What is your favorite quality that is present in our organization?
    • What is the one thing you would most like to change about this organization?
    • Do the organization's policies and procedures support your efforts to accomplish work or do they impede your progress?
    • How effective do you think IT’s interactions are with the larger organization?
    • What would you consider to be IT’s top three guiding principles?
    • What kinds of people fail in this organization?

    Supporting Tool or Template icon See Info-Tech’s Cultural Archetype Calculator.

    Use the Competing Values Framework to define your organization’s cultural archetype

    THE COMPETING VALUES FRAMEWORK (CVF):

    CVF represents the synthesis of academic study of 39 indicators of effectiveness for organizations. Using a statistical analysis, two polarities that are highly predictive of differences in organizational effectiveness were isolated:

    1. Internal focus and integration vs. external focus and differentiation.
    2. Stability and control vs. flexibility and discretion.

    By plotting these dimensions on a matrix of competing values, four main cultural archetypes are identified with their own value drivers and theories of effectiveness.

    A map of cultural archetypes with 'Internal control and integration' on the left, 'External focus and differentiation' on the right, 'Flexibility and discretion' on top, and 'Stability and control' on the bottom. Top left is 'Clan Archetype', internal and flexible. Top right is 'Adhocracy Archetype', external and flexible. Bottom left is 'Hierarchy Archetype', internal and controlled. Bottom right is 'Market Archetype', external and controlled.

    Presentation Deck, slide 16

    Create a cultural adjustment plan

    Now that you've assessed the cultural archetype, you can plan an appropriate approach to shape the culture in a positive way. When new executives want to change culture, there are a few main options at hand:

    Autonomous evolution: Encourage teams to learn from each other. Empower hybrid teams to collaborate and reward teams that perform well.

    Planned and managed change: Create steering committee and project-oriented taskforces to work in parallel. Appoint employees that have cultural traits you'd like to replicate to hold responsibility for these bodies.

    Cultural destruction: When a toxic culture needs to be eliminated, get rid of its carriers. Putting new managers or directors in place with the right cultural traits can be a swift and effective way to realign.

    Each option boils down to creating the right set of incentives and deterrents. What behaviors will you reward and which ones will you penalize? What do those consequences look like? Sometimes, but not always, some structural changes to the team will be necessary. If you feel these changes should be made, it's important to do it sooner rather than later. (Source: “Enlarging Your Sphere of Influence in Your Organization,” MindTools Corporate, 2014.)

    As you're thinking about shaping a desired culture, it's helpful to have an easy way to remember the top qualities you want to espouse. Try creating an acronym that makes it easy for staff to remember. For example: RISE could remind your staff to be Responsive, Innovative, Sustainable, and Engaging (RISE). Draw upon your business direction from your manager to help produce desired qualities (Source: Jennifer Schaeffer).

    Presentation Deck, slide 17

    Gary Davenport’s welcome “surprise”

    CASE STUDY

    Industry Telecom
    Source Interview with Gary Davenport

    After Gary Davenport was hired on as VP of IT at MTS Allstream, his first weekend on the job was spent at an all-executive offsite meeting. There, he learned from the CEO that the IT department had a budget reduction target of 25%, like other departments in the company. “That takes your breath away,” Davenport says.

    He decided to meet the CEO monthly to communicate his plans to reduce spending while trying to satisfy business stakeholders. His top priorities were:

    1. Stabilize IT after seven different leaders in a five-year period.
    2. Get the IT department to be respected. To act like business owners instead of like servants.
    3. Better manage finances and deliver on projects.

    During Davenport’s 7.5-year tenure, the IT department became one of the top performers at MTS Allstream.

    Photo of Gary Davenport.
    Gary Davenport’s first weekend on the job at MTS Allstream included learning about a 25% reduction target. (Image source: Ryerson University)

    Listen to 'The First 100 Days' podcast – David Penny & Andrew Wertkin

    Initiate IT Management & Governance Diagnostic — Recommended

    Info-Tech Management & Governance Diagnostic

    Talk to your Info-Tech executive advisor about launching the survey shortly after informing your team to expect it. You'll just have to provide the names and email addresses of the staff you want to be involved. Once the survey is complete, you'll harvest materials from it for your presentation deck. See slides 19 and 20 of your deck and follow the instructions on what to include.

    Benefits

    A sample of the 'High Level Process Landscape' materials available from Info-Tech. A sample of the 'Strategy and Governance In Depth Results' materials available from Info-Tech. A sample of the 'Process Accountability' materials available from Info-Tech.
    Explore IT Processes
    Dive deeper into performance. Highlight problem areas.
    Align IT Team
    Build consensus by identifying opposing views.
    Ownership & Accountability
    Identify process owners and hold team members accountable.

    Supporting Tool or Template icon Additional materials available on Info-Tech’s website.

    Conduct a high-level analysis of current IT capabilities — Alternative

    Associated Activity icon

    INPUT: Interviews with IT leadership team, Capabilities graphic on next slide

    OUTPUT: High-level understanding of current IT capabilities

    Run this activity if you're not able to conduct the IT Management & Governance Diagnostic.

    Schedule meetings with your IT leadership team. (In smaller organizations, interviewing everyone may be acceptable.) Provide them a list of the core capabilities that IT delivers upon and ask them to rate them on an effectiveness scale of 1-5, with a short rationale for their score.

    • 1. Not effective (NE)
    • 2. Somewhat Effective (SE)
    • 3. Effective (E)
    • 4. Very Effective (VE)
    • 5. Extremely Effective (EE)

    Presentation Deck, slide 21

    Use the following set of IT capabilities for your assessment

    Strategy & Governance

    IT Governance Strategy Performance Measurement Policies Quality Management Innovation

    People & Resources

    Stakeholder Management Resource Management Financial Management Vendor Selection & Contract Management Vendor Portfolio Management Workforce Strategy Strategic Comm. Organizational Change Enablement

    Service Management & Operations

    Operations Management Service Portfolio Management Release Management Service Desk Incident & Problem Management Change Management Demand Management

    Infrastructure

    Asset Management Infrastructure Portfolio Management Availability & Capacity Management Infrastructure Management Configuration Management

    Information Security & Risk

    Security Strategy Risk Management Compliance, Audit & Review Security Detection Response & Recovery Security Prevention

    Applications

    Application Lifecycle Management Systems Integration Application Development User Testing Quality Assurance Application Maintenance

    PPM & Projects

    Portfolio Management Requirements Gathering Project Management

    Data & BI

    Data Architecture BI & Reporting Data Quality & Governance Database Operations Enterprise Content Management

    Enterprise Architecture

    Enterprise Architecture Solution Architecture

    Quick wins: CEO-CIO Alignment Program

    Complete this while waiting on the IT M&G survey results. Based on your completed CEO-CIO Alignment Report, identify the initiatives you can tackle immediately.

    If you are here... And want to be here... Drive toward... Innovate around...
    Business Partner Innovator Leading business transformation
    • Emerging technologies
    • Analytical capabilities
    • Risk management
    • Customer-facing tech
    • Enterprise architecture
    Trusted Operator Business Partner Optimizing business process and supporting business transformation
    • IT strategy and governance
    • Business architecture
    • Projects
    • Resource management
    • Data quality
    Firefighter Trusted Operator Optimize IT processes and services
    • Business applications
    • Service management
    • Stakeholder management
    • Work orders
    Unstable Firefighter Reduce use disruption and adequately support the business
    • Network and infrastructure
    • Service desk
    • Security
    • User devices

    Call 4

    Day 31 to Day 45

    Inform your peers that you plan to do a CIO Business Vision survey to gauge your stakeholders’ satisfaction

    Associated Activity icon Run the diagnostic program or use the alternative activities to complete your presentation

    INPUT: CIO Business Vision survey (recommended)

    OUTPUT: True measure of business satisfaction with IT

    Materials: Presentation Deck, slide 30

    Participants: CIO, IT staff

    Meet the business leaders at your organization face-to-face if possible. If you can't meet in person, try a video conference to establish some rapport. At the end of your introduction and after listening to what your colleague has to say, introduce the CIO Business Vision Diagnostic.

    Explain that you want to understand how to meet their business needs and you feel a formal approach is best. You'll also be using this approach as an important metric to track your department's success. Tell them that Info-Tech Research Group will be conducting the survey and it’s important to you that they take the survey when the email is sent to them.

    Example email:

    Hello PEER NAMES,

    I'm arranging for Info-Tech Research Group to invite you to take a survey that will be important to me. The CIO Business Vision survey will help me understand how to meet your business needs. It will only take about 15 minutes of your time, and the top-line results will be shared with the organization. We will use the results to plan initiatives for the future that will improve your satisfaction with IT.

    Regards,
    CIO NAME

    Gain feedback on your initial assessments from your IT team

    There are two strategies for gaining feedback on your initial assessments of the organization from the IT team:

    1. Review your personal assessments with the relevant members of your IT organization as a group. This strategy can help to build trust and an open channel for communication between yourself and your team; however, it also runs the risk of being impacted by groupthink.
    2. Ask for your team to complete their own assessments for you to compare and contrast. This strategy can help extract more candor from your team, as they are not expected to communicate what may be nuanced perceptions of organizational weaknesses or criticisms of the way certain capabilities function.

    Who you involve in this process will be impacted by the size of your organization. For larger organizations, involve everyone down to the manager level. In smaller organizations, you may want to involve everyone on the IT team to get an accurate lay of the land.

    Areas for Review:

    • Strategic Document Review: Are there any major themes or areas of interest that were not covered in my initial assessment?
    • Competitor Array: Are there any initiatives in flight to leverage new technologies?
    • Current State of IT Maturity: Does IT’s perception align with the CEO’s? Where do you believe IT has been most effective? Least effective?
    • IT’s Key Priorities: Does IT’s perception align with the CEO’s?
    • Key Performance Indicators: How has IT been measured in the past?

    Info-Tech Best Practice

    You need your team’s hearts and minds or you risk a short tenure. Overemphasizing business commitment by neglecting to address your IT team until after you meet your business stakeholders will result in a disenfranchised group. Show your team their importance.

    Susan Bowen's talent maximization

    CASE STUDY

    Industry Infrastructure Services
    Source Interview with Susan Bowen

    Susan Bowen was promoted to be the president of Cogeco Peer 1, an infrastructure services firm, when it was still a part of Cogeco Communications. Part of her mandate was to help spin out the business to a new owner, which occurred when it was acquired by Digital Colony. The firm was renamed Aptum and Bowen was put in place as CEO, which was not a certainty despite her position as president at Cogeco Peer 1. She credits her ability to put the right talent in the right place as part of the reason she succeeded. After becoming president, she sought a strong commitment from her directors. She gave them a choice about whether they'd deliver on a new set of expectations – or not. She also asks her leadership on a regular basis if they are using their talent in the right way. While it's tempting for directors to want to hold on to their best employees, those people might be able to enable many more people if they can be put in another place.

    Bowen fully rounded out her leadership team after Aptum was formed. She created a chief operating officer and a chief infrastructure officer. This helped put in place more clarity around roles at the firm and put an emphasis on client-facing services.

    Photo of Susan Bowen, CEO, Aptum.
    Susan Bowen, CEO, Aptum (Image source: Aptum)

    Listen to 'The First 100 Days' podcast – Susan Bowen

    Initiate CIO Business Vision survey – new KPIs for stakeholder management — Recommended

    Info-Tech CIO Business Vision

    Be sure to effectively communicate the context of this survey to your business stakeholders before you launch it. Plan to talk about your plans to introduce it in your first meetings with stakeholders. When ready, let your executive advisor know you want to launch the tool and provide the names and email addresses of the stakeholders you want involved. After you have the results, harvest the materials required for your presentation deck. See slide 30 and follow the instructions on what to include.

    Benefits

    Icon for Key Stakeholders. Icon for Credibility. Icon for Improve. Icon for Focus.
    Key Stakeholders
    Clarify the needs of the business.
    Credibility
    Create transparency.
    Improve
    Measure IT’s progress.
    Focus
    Find what’s important.

    Supporting Tool or Template icon Additional materials are available on Info-Tech’s website.

    Create a catalog of key stakeholder details to reference prior to future conversations — Alternative

    Only conduct this activity if you’re not able to run the CIO Business Vision diagnostic.

    Use the Organizational Catalog as a personal cheat sheet to document the key details around each of your stakeholders, including your CEO when possible.

    The catalog will be an invaluable tool to keep the competing needs of your different stakeholders in line, while ensuring you are retaining the information to build the political capital needed to excel in the C-suite.

    Note: It is important to keep this document private. While you may want to communicate components of this information, ensure your catalog remains under lock and (encryption) key.

    Screenshot of the Organizational Catalog for Stakeholders. At the top are spaces for 'Name', 'Job Title', etc. Boxes include 'Key Personal Details', 'Satisfaction Levels With IT', 'Preferred Communications', 'Key Activities', 'In-Flight and Scheduled Projects', 'Key Performance Indicators', and 'Additional Details'.

    Info-Tech Insight

    While profiling your stakeholders is important, do not be afraid to profile yourself as well. Visualizing how your interests overlap with those of your stakeholders can provide critical information on how to manage your communications so that those on the receiving end are hearing exactly what they need.

    Activity: Conduct interviews with your key business stakeholders — Alternative

    Associated Activity icon

    1. Once you have identified your key stakeholders through your interviews with your boss and your IT team, schedule a set of meetings with those individuals.
    2. Use the meetings to get to know your stakeholders, their key priorities and initiatives, and their perceptions of the effectiveness of IT.
      1. Use the probative questions to the right to elicit key pieces of information.
      2. Refer to the Organizational Catalog tool for more questions to dig deeper in each category. Ensure that you are taking notes separate from the tool and are keeping the tool itself secure, as it will contain private information specific to your interests.
    3. Following each meeting, record the results of your conversation and any key insights in the Organizational Catalog. Refer to the following slide for more details.

    Questions for Discussion:

    • Be indirect about your personal questions – share stories that will elicit details about their interests, kids, etc.
    • What are your most critical/important initiatives for the year?
    • What are your key revenue streams, products, and services?
    • What are the most important ways that IT supports your success? What is your satisfaction level with those services?
    • Are there any current in-flight projects or initiatives that are a current pain point? How can IT assist to alleviate challenges?
    • How is your success measured? What are your targets for the year on those metrics?

    Presentation Deck, slide 34

    Call 5

    Day 46 to Day 60

    Inform your team that you plan to do an IT staffing assessment

    Associated Activity icon Introduce the IT Staffing Assessment that will help you get the most out of your team

    INPUT: Email template

    OUTPUT: Ready to launch diagnostic

    Materials: Email template, List of staff, Sample of diagnostic

    Participants: CIO, IT staff

    Explain that you want to understand how the IT staff is currently spending its time by function and by activity. You want to take a formal approach to this task and also assess the team’s feelings about its effectiveness across different processes. The results of the assessment will serve as the foundation that helps you improve your team’s effectiveness within the organization.

    Example email:

    Hello PEER NAMES,

    The feedback I've heard from the team since joining the company has been incredibly useful in beginning to formulate my IT strategy. Now I want to get a clear picture of how everyone is spending their time, especially across different IT functions and activities. This will be an opportunity for you to share feedback on what we're doing well, what we need to do more of, and what we're missing. Expect to receive an email invitation to take this survey from Info-Tech Research Group. It's important to me that you complete the survey as soon as you're can. Attached you’ll find an example of the report this will generate. Thank you again for providing your time and feedback.

    Regards,
    CIO NAME

    Wayne Berger's shortcut to solve staffing woes

    CASE STUDY

    Industry Office leasing
    Source Interview with Wayne Berger

    Wayne Berger was hired to be the International Workplace Group (IWG) CEO for Canada and Latin America in 2014.

    Wayne approached his early days with the office space leasing firm as a tour of sorts, visiting nearly every one of the 48 office locations across Canada to host town hall meetings. He heard from staff at every location that they felt understaffed. But instead of simply hiring more staff, Berger actually reduced the workforce by 33%.

    He created a more flexible approach to staffing:

    • Employees no longer just reported to work at one office; instead, they were ready to go to wherever they were most needed in a specific geographic area.
    • He centralized all back-office functions for the company so that not every office had to do its own bookkeeping.
    • Finally, he changed the labor profile to consist of full-time staff, part-time staff, and time-on-demand workers.
    Photo of Wayne Berger, CEO, IWG Plc.
    Wayne Berger, CEO, IWG Plc (Image source: IWG)

    Listen to 'The First 100 Days' podcast – Wayne Berger

    Initiate IT Staffing Assessment – new KPIs to track IT performance — Recommended

    Info-Tech IT Staffing Assessment

    Info-Tech’s IT Staffing Assessment provides benchmarking of key metrics against 4,000 other organizations. Dashboard-style reports provide key metrics at a glance, including a time breakdown by IT function and by activity compared against business priorities. Run this survey at about the 45-day mark of your first 90 days. Its insights will be used to inform your long-term IT strategy.

    Benefits

    Icon for Right-Size IT Headcount. Icon for Allocate Staff Correctly. Icon for Maximize Teams.
    Right-Size IT Headcount
    Find the right level for stakeholder satisfaction.
    Allocate Staff Correctly
    Identify staff misalignments with priorities.
    Maximize Teams
    Identify how to drive staff.

    Supporting Tool or Template icon Additional materials are available on Info-Tech’s website.

    Quick wins: Make recommendations based on IT Management & Governance Framework

    Complete this exercise while waiting on the IT Staffing Assessment results. Based on your completed IT Management & Governance report, identify the initiatives you can tackle immediately. You can conduct this as a team exercise by following these steps:

    1. Create a shortlist of initiatives based on the processes that were identified as high need but scored low in effectiveness. Think as broadly as possible during this initial brainstorming.
    2. Write each initiative on a sticky note and conduct a high-level analysis of the amount of effort that would be required to complete it, as well as its alignment with the achievement of business objectives.
    3. Draw the matrix below on a whiteboard and place each sticky note onto the matrix based on its potential impact and difficulty to address.
    A matrix of initiative categories based on effort to achieve and alignment with business objectives. It is split into quadrants: the vertical axis is 'Potential Impact' with 'High, Fully supports achievement of business objectives' at the top and 'Low, Limited support of business objectives' at the bottom; the horizontal axis is 'Effort' with 'Low' on the left and 'High' on the right. Low impact, low effort is 'Low Current Value, No immediate attention required, but may become a priority in the future if business objectives change'. Low impact, high effort is 'Future Reassessment, No immediate attention required, but may become a priority in the future if business objectives change'. High impact, high effort is 'Long-Term Initiatives, High impact on business outcomes but will take more effort to implement. Schedule these in your long-term roadmap'. High impact, low effort is 'Quick Wins, High impact on business objectives with relatively small effort. Some combination of these will form your early wins'.

    Call 6

    Day 61 to Day 75

    Run a start, stop, continue exercise with your IT staff — Alternative

    This is an alternative activity to running an IT Staffing Assessment, which contains a start/stop/continue assessment. This activity can be facilitated with a flip chart or a whiteboard. Create three pages or three columns and label them Start, Stop, and Continue.

    Hand out sticky notes to each team member and then allow time for individual brainstorming. Instruct them to write down their contributions for each category on the sticky notes. After a few minutes, have everyone stick their notes in the appropriate category on the board. Discuss as a group and see what themes emerge. Record the results that you want to share in your presentation deck (GroupMap).

    Gather your team and explain the meaning of these categories:

    Start: Activities you're not currently doing but should start doing very soon.

    Stop: Activities you're currently doing but aren’t working and should cease.

    Continue: Things you're currently doing and are working well.

    Presentation Deck, slide 24

    Determine the alignment of IT commitments with business objectives

    Associated Activity icon

    INPUT: Interviews with IT leadership team

    OUTPUT: High-level understanding of in-flight commitments and investments

    Run this only as an alternative to the IT Management & Governance Diagnostic.

    1. Schedule meetings with IT leadership to understand what commitments have been made to the business in terms of new products, projects, or enhancements.
    2. Determine the following about IT’s current investment mix:
      1. What are the current IT investments and assets? How do they align to business goals?
      2. What investments in flight are related to which information assets?
      3. Are there any immediate risks identified for these key investments?
      4. What are the primary business issues that demand attention from IT consistently?
      5. What choices remain undecided in terms of strategic direction of the IT organization?
    3. Document your key investments and commitments as well as any points of misalignment between objectives and current commitments as action items to address in your long-term plans. If they are small fixes, consider them during your quick-win identification.

    Presentation Deck, slide 25

    Determine the alignment of IT commitments with business objectives

    Run this only as an alternative to the IT Staffing Assessment diagnostic.

    Schedule meetings with IT leadership to understand what commitments have been made to the business in terms of new products, projects, or enhancements.

    Determine the following about IT’s current investment mix:

    • What are the current IT investments and assets?
    • How do they align to business goals?
    • What in-flight investments are related to which information assets?
    • Are there any immediate risks identified for these key investments?
    • What are the primary business issues that demand attention from IT consistently?
    • What remains undecided in terms of strategic direction of the IT organization?

    Document your key investments and commitments, as well as any points of misalignment between objectives and current commitments, as action items to address in your long-term plans. If they are small-effort fixes, consider them during your quick-win identification.

    Presentation Deck, slide 25

    Make a categorized vendor list by IT process

    As part of learning the IT team, you should also create a comprehensive list of vendors under contract. Collaborate with the finance department to get a clear view of how much of the IT budget is spent on specific vendors. Try to match vendors to the IT processes they serve from the IT M&G framework.

    You should also organize your vendors based on their budget allocation. Go beyond just listing how much money you’re spending with each vendor and categorize them into either “transactional” relationships or “strategic relationships.” Use the grid below to organize them. Ideally, you’ll want most relationships to be high spend and strategic (Source: Gary Davenport).

    A matrix of vendor categories with the vertical axis 'Spend' increasing upward, and the horizontal axis 'Type of relationship' with values 'Transactional' or 'Strategic'. The bottom left corner is 'Low Spend Transactional', the top right corner is 'High Spend Strategic'.

    Where to source your vendor list:

    • Finance department
    • Infrastructure managers
    • Vendor manager in IT

    Further reading: Manage Your Vendors Before They Manage You

    Presentation Deck, slide 26

    Jennifer Schaeffer’s short-timeline turnaround

    CASE STUDY

    Industry Education
    Source Interview with Jennifer Schaeffer

    Jennifer Schaeffer joined Athabasca University as CIO in November 2017. She was entering a turnaround situation as the all-online university lacked an IT strategy and had built up significant technical debt. Armed with the mandate of a third-party consultant that was supported by the president, Schaeffer used a people-first approach to construct her strategy. She met with all her staff, listening to them carefully regardless of role, and consulted with the administrative council and faculty members. She reflected that feedback in her plan or explained to staff why it wasn’t relevant for the strategy. She implemented a “strategic calendaring” approach for the organization, making sure that her team members were participating in meetings where their work was assessed and valued. Drawing on Spotify as an inspiration, she designed her teams in a way that everyone was connected to the customer experience. Given her short timeline to execute, she put off a deep skills analysis of her team for a later time, as well as creating a full architectural map of her technology stack. The outcome is that 2.5 years later, the IT department is unified in using the same tooling and optimization standards. It’s more flexible and ready to incorporate government changes, such as offering more accessibility options.

    Photo of Jennifer Schaeffer.
    Jennifer Schaeffer took on the CIO role at Athabasca University in 2017 and was asked to create a five-year strategic plan in just six weeks.
    (Image source: Athabasca University)

    Listen to 'The First 100 Days' podcast – Eric Wright

    Call 7

    Day 76 to Day 90

    Finalize your vision – mission – values statement

    A clear statement for your values, vision, and mission will help crystallize your IT strategy and communicate what you're trying to accomplish to the entire organization.

    Mission: This statement describes the needs that IT was created to meet and answers the basic question of why IT exists.

    Vision: Write a statement that captures your values. Remember that the vision statement sets out what the IT organization wants to be known for now and into the future.

    Values: IT core values represent the standard axioms by which the IT department operates. Similar to the core values of the organization as a whole, IT’s core values are the set of beliefs or philosophies that guide its strategic actions.

    Further reading: IT Vision and Mission Statements Template

    Presentation Deck, slide 42

    John Chen's new strategic vision

    CASE STUDY

    Industry Mobile Services
    Source Sean Silcoff, The Globe and Mail

    John Chen, known in the industry as a successful turnaround executive, was appointed BlackBerry CEO in 2014 following the unsuccessful launch of the BlackBerry 10 mobile operating system and a new tablet.

    He spent his first three months travelling, talking to customers and suppliers, and understanding the company's situation. He assessed that it had a problem generating cash and had made some strategic errors, but there were many assets that could benefit from more investment.

    He was blunt about the state of BlackBerry, making cutting observations of the past mistakes of leadership. He also settled a key question about whether BlackBerry would focus on consumer or enterprise customers. He pointed to a base of 80,000 enterprise customers that accounted for 80% of revenue and chose to focus on that.

    His new mission for BlackBerry: to transform it from being a "mobile technology company" that pushes handset sales to "a mobile solutions company" that serves the mobile computing needs of its customers.

    Photo of John Chen, CEO of BlackBerry.
    John Chen, CEO of BlackBerry, presents at BlackBerry Security Summit 2018 in New York City (Image source: Brian Jackson)

    Listen to 'The First 100 Days' podcast – Erin Bury

    Quick wins: Make recommendations based on the CIO Business Vision survey

    Based on your completed CIO Business Vision survey, use the IT Satisfaction Scorecard to determine some initiatives. Focus on areas that are ranked as high importance to the business but low satisfaction. While all of the initiatives may be achievable given enough time, use the matrix below to identify the quick wins that you can focus on immediately. It’s important to not fail in your quick-win initiative.

    • High Visibility, Low Risk: Best bet for demonstrating your ability to deliver value.
    • Low Visibility, Low Risk: Worth consideration, depending on the level of effort required and the relative importance to the stakeholder.
    • High Visibility, High Risk: Limit higher-risk initiatives until you feel you have gained trust from your stakeholders, demonstrating your ability to deliver.
    • Low Visibility, High Risk: These will be your lowest value, quick-win initiatives. Keep them in a backlog for future consideration in case business objectives change.
    A matrix of initiative categories based on organizational visibility and risk of failure. It is split into quadrants: the vertical axis is 'Organizational Visibility' with 'High' at the top and 'Low' at the bottom; the horizontal axis is 'Risk of Failure' with 'Low' on the left and 'High' on the right. 'Low Visibility, Low Risk, Few stakeholders will benefit from the initiative’s implementation.' 'Low Visibility, High Risk, No immediate attention is required, but it may become a priority in the future if business objectives change.' 'High Visibility, Low Risk, Multiple stakeholders will benefit from the initiative’s implementation, and it has a low risk of failure.' 'High Visibility, High Risk, Multiple stakeholders will benefit from the initiative’s implementation, but it has a higher risk of failure.'

    Presentation Deck, slide 27

    Create and communicate a post-100 plan

    The last few slides of your presentation deck represent a roundup of all the assessments you’ve done and communicate your plan for the months ahead.

    Slide 38. Based on the information on the previous slide and now knowing which IT capabilities need improvement and which business priorities are important to support, estimate where you'd like to see IT staff spend their time in the near future. Will you be looking to shift staff from one area to another? Will you be looking to hire staff?

    Slide 39. Take your IT M&G initiatives from slide 19 and list them here. If you've already achieved a quick win, list it and mark it as completed to show what you've accomplished. Briefly outline the objectives, how you plan to achieve the result, and what measurement will indicate success.

    Slide 40. Reflect your CIO Business Vision initiatives from slide 31 here.

    Slide 41. Use this roadmap template to list your initiatives by roughly when they’ll be worked on and completed. Plan for when you’ll update your diagnostics.

    Expert Contributors

    Photo of Alan Fong, Chief Technology Officer, Dealer-FX Alan Fong, Chief Technology Officer, Dealer-FX
    Photo of Andrew Wertkin, Chief Strategy Officer, BlueCat NetworksPhoto of David Penny, Chief Technology Officer, BlueCat Networks Andrew Wertkin, Chief Strategy Officer, BlueCat Networks
    David Penny, Chief Technology Officer, BlueCat Networks
    Photo of Susan Bowen, CEO, Aptum Susan Bowen, CEO, Aptum
    Photo of Erin Bury, CEO, Willful Erin Bury, CEO, Willful
    Photo of Denis Gaudreault, Country Manager, Intel Canada and Latin America Denis Gaudreault, Country Manager, Intel Canada and Latin America
    Photo of Wayne Berger, CEO, IWG Plc Wayne Berger, CEO, IWG Plc
    Photo of Eric Wright, CEO, LexisNexis Canada Eric Wright, CEO, LexisNexis Canada
    Photo of Gary Davenport Gary Davenport, past president of CIO Association” of Canada, former VP of IT, Enterprise Solutions Division, MTS AllStream
    Photo of Jennifer Schaeffer, VP of IT and CIO, Athabasca University Jennifer Schaeffer, VP of IT and CIO, Athabasca University

    Bibliography

    Beaudan, Eric. “Do you have what it takes to be an executive?” The Globe and Mail, 9 July 2018. Web.

    Bersohn, Diana. “Go Live on Day One: The Path to Success for a New CIO.” PDF document. Accenture, 2015. Web.

    Bradt, George. “Executive Onboarding When Promoted From Within To Follow A Successful Leader.” Forbes, 15 Nov. 2018. Web.

    “CIO Stats: Length of CIO Tenure Varies By Industry.” CIO Journal, The Wall Street Journal. 15 Feb. 2017. Web.

    “Enlarging Your Sphere of Influence in Your Organization: Your Learning and Development Guide to Getting People on Side.” MindTools Corporate, 2014.

    “Executive Summary.” The CIO's First 100 Days: A Toolkit. PDF document. Gartner, 2012. Web.

    Forbes, Jeff. “Are You Ready for the C-Suite?” KBRS, n.d. Web.

    Gallo, Carmine. “Tim Cook Uses These 5 Words to Take Control of Any Conversation.” Inc., 9 Aug. 2019. Web.

    Giles, Sunnie. “The Most Important Leadership Competencies, According to Leaders Around the World.” Harvard Business Review, 15 March 2016. Web.

    Godin, Seth. “Ode: How to tell a great story.” Seth's Blog. 27 April 2006. Web.

    Green, Charles W. “The horizontal dimension of race: Social culture.” Hope College Blog Network, 19 Oct. 2014. Web.

    Hakobyan, Hayk. “On Louis Gerstner And IBM.” Hayk Hakobyan, n.d. Web.

    Bibliography

    Hargrove, Robert. Your First 100 Days in a New Executive Job, edited by Susan Youngquist. Kindle Edition. Masterful Coaching Press, 2011.

    Heathfield, Susan M. “Why ‘Blink’ Matters: The Power of Your First Impressions." The Balance Careers, 25 June 2019. Web.

    Hillis, Rowan, and Mark O'Donnell. “How to get off to a flying start in your new job.” Odgers Berndtson, 29 Nov. 2018. Web.

    Karaevli, Ayse, and Edward J. Zajac. “When Is an Outsider CEO a Good Choice?” MIT Sloan Management Review, 19 June 2012. Web.

    Keizer, Gregg. “Microsoft CEO Nadella Aces First-100-Day Test.” Computerworld, 15 May 2014. Web.

    Keller, Scott, and Mary Meaney. “Successfully transitioning to new leadership roles.” McKinsey & Company, May 2018. Web.

    Kress, R. “Director vs. Manager: What You Need to Know to Advance to the Next Step.” Ivy Exec, 2016. Web.

    Levine, Seth. “What does it mean to be an ‘executive’.” VC Adventure, 1 Feb. 2018. Web.

    Lichtenwalner, Benjamin. “CIO First 90 Days.” PDF document. Modern Servant Leader, 2008. Web.

    Nawaz, Sabina. “The Biggest Mistakes New Executives Make.” Harvard Business Review, 15 May 2017. Web.

    Pruitt, Sarah. “Fast Facts on the 'First 100 Days.‘” History.com, 22 Aug. 2018. Web.

    Rao, M.S. “An Action Plan for New CEOs During the First 100 Days.” Training, 4 Oct. 2014. Web.

    Reddy, Kendra. “It turns out being a VP isn't for everyone.” Financial Post, 17 July 2012. Web.

    Silcoff, Sean. “Exclusive: John Chen’s simple plan to save BlackBerry.” The Globe & Mail, 24 Feb. 2014. Web.

    Bibliography

    “Start Stop Continue Retrospective.” GroupMap, n.d. Web.

    Surrette, Mark. “Lack of Rapport: Why Smart Leaders Fail.” KBRS, n.d. Web.

    “Understanding Types of Organization – PMP Study.” Simplilearn, 4 Sept. 2019. Web.

    Wahler, Cindy. “Six Behavioral Traits That Define Executive Presence.” Forbes, 2 July 2015. Web.

    Watkins, Michael D. The First 90 Days, Updated and Expanded. Harvard Business Review Press, 2013.

    Watkins, Michael D. “7 Ways to Set Up a New Hire for Success.” Harvard Business Review, 10 May 2019. Web.

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    Yeung, Ken. “Turnaround: Marissa Mayer’s first 300 days as Yahoo’s CEO.” The Next Web, 19 May 2013. Web.

    Build a More Effective Brand Architecture

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    Neglecting to maintain the brand architecture can have the following consequences:

    • Inconsistent branding across product lines, services, and marketing communications.
    • Employee confusion regarding product lines, services, and brand structure.
    • Difficulties in launching new products or services or integrating acquired brands.
    • Poor customer experience in navigating the website or understanding the offerings.
    • Inability to differentiate from competitors.
    • Weak brand equity and a lack of brand loyalty.

    Our Advice

    Critical Insight

    Brand architecture is the way a company organizes and manages its portfolio of brands to achieve strategic goals. It encompasses the relationships between brands, from sub-brands to endorsed brands to independent brands, and how they interact with each other and with the master brand. With a clear brand architecture, businesses can optimize their portfolio, enhance their competitive position, and achieve sustainable growth and success in the long run.

    Impact and Result

    Establishing and upholding a well-defined brand architecture is critical to achieve:

    • Easy recognition and visibility
    • Consistent branding
    • Operational efficiency
    • Customer loyalty
    • Ability to easily adapt to changes
    • Competitive differentiation
    • Distinctive brand image
    • Business success

    Build a More Effective Brand Architecture Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Build a More Effective Brand Architecture Storyboard – Develop a brand architecture that supports your business goals, clarifies your brand portfolio, and enhances your overall brand equity.

    We recommend a two-step approach that involves defining or reimagining the brand architecture. This means choosing the right strategy by analyzing the current brand portfolio, identifying the core brand elements, and determining and developing the structure that fits with the brand and business goals. A well-thought-out brand architecture also facilitates the integration of new brands and new product launches.

    • Build a More Effective Brand Architecture Storyboard

    2. Brand Architecture Strategy Template – The brand architecture template is a tool for creating a coherent brand identity.

    Create a brand identity that helps you launch new products and services, prepare for acquisitions, and modify your brand strategy. Allocate resources more effectively and identify new opportunities for growth. A brand architecture can provide insights into how different brands fit together and contribute to the overall brand strategy.

    • Brand Architecture Strategy Template

    Infographic

    Workshop: Build a More Effective Brand Architecture

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Brand Mind Mapping

    The Purpose

    The brand mind mapping workshop is an exercise that helps with visualizing brand architecture and improving coherence and effectiveness in brand portfolio management.

    Key Benefits Achieved

    This exercise can help businesses:

    Allocate their resources more effectively.

    Identify new opportunities for growth.

    Gain a competitive advantage in their market.

    Activities

    1.1 Brand Mind Mapping

    Outputs

    Visual representation of the brand architecture and its various components

    Further reading

    Build a More Effective Brand Architecture

    Strategically optimize your portfolio to increase brand recognition and value.

    Analyst perspective

    Brand Architecture

    Nathalie Vezina, Marketing Research Director, SoftwareReviews Advisory

    Nathalie Vezina
    Marketing Research Director
    SoftwareReviews Advisory

    This blueprint highlights common brand issues faced by companies, such as inconsistencies in branding and sub-branding due to absent or inadequate planning and documentation or non-compliance with the brand architecture. It emphasizes the importance of aligning or modifying the company's brand strategy with the existing architecture to create a consistent brand when launching new products, services, or divisions or preparing for acquisitions.

    Changing the brand architecture can be challenging, as it often requires significant resources, time, and effort. Additionally, there may be resistance from stakeholders who have become attached to the existing brand architecture and may not see the value in making changes. However, it's important for companies to address suboptimal brand architecture to ensure consistency and clarity in brand messaging and support business growth and success.

    This blueprint guides brand leaders on building and updating their brand architecture for optimal clarity, consistency, adaptability, and efficiency.

    Executive summary

    Your Challenge Common Obstacles SoftwareReviews’ Approach
    A company's brand architecture can help brand managers build a stronger brand that supports the company's goals and increases brand value. Failing to maintain the brand architecture can have the following consequences:
    • Inconsistent branding across product lines, services, and marketing communications
    • Employee confusion regarding product lines, services, and brand structure.
    • Difficulties in launching new products or services or integrating acquired brands.
    • Poor customer experience in navigating the website or understanding the offerings.
    • Inability to differentiate from competitors.
    • Weak brand equity and a lack of brand loyalty.
    Establishing and maintaining a clear brand architecture can pose significant issues for brand leaders. Despite these obstacles, defining the brand architecture can yield substantial benefits for businesses. Common constraints are:
    • Lack of knowledge on the subject, resulting in difficulties securing buy-in from stakeholders.
    • Siloed teams and competing priorities.
    • Limited resources and time constraints.
    • Resistance to change from employees or customers.
    • Inconsistent execution and adherence to brand guidelines.
    • Lack of communication and coordination when acquiring new brands.
    With focused and effective efforts and guidance, brand leaders can define or reimagine their brand architecture. Developing and maintaining a clear and consistent brand architecture involves:
    • Defining the brand architecture strategy.
    • Analyzing the current brand portfolio and identifying the core brand elements.
    • Determining and developing the proper brand structure.
    • Updating brand guidelines and messaging.
    • Rolling out the brand architecture across touchpoints and assets.
    • Facilitating the integration of new brands.
    • Monitoring and adjusting the architecture as needed for relevance to business goals.

    "[B]rand architecture is like a blueprint for a house...the foundation that holds all the pieces together, making sure everything fits and works seamlessly."
    Source: Verge Marketing

    The basics of brand architecture

    The significance of brand hierarchy organization

    Brand architecture is the hierarchical organization and its interrelationships. This includes shaping the brand strategy and structuring the company's product and service portfolio.

    A well-designed brand architecture helps buyers navigate a company's product offerings and creates a strong brand image and loyalty.

    A company's brand architecture typically includes three levels:

    • Master or parent brand
    • Sub-brands
    • Endorsed brands

    Choosing the right architecture depends on business strategy, products and services, and target audience. It should be reviewed periodically as the brand evolves, new products and services are launched, or new brands are acquired.

    "A brand architecture is the logical, strategic, and relational structure for your brands, or put another way, it is the entity's 'family tree' of brands, sub-brands, and named products."
    Source: Branding Strategy Insider

    Enhancing a company's brand hierarchy for better business outcomes

    Maximize brand strategy with a well-defined and managed brand architecture.

    Align brand architecture with business goals
    A well-defined brand architecture aligned with business objectives contributes to building brand recognition, facilitating brand extension, and streamlining brand portfolio management. In addition, it improves marketing effectiveness and customer experience.
    With a clear and consistent brand architecture, companies can strengthen their brand equity, increase awareness and loyalty, and grow in their competitive environment.

    Effectively engage with the desired buyers
    A clear and consistent brand architecture enables companies to align their brand identity and value proposition with the needs and preferences of their target audience, resulting in increased customer loyalty and satisfaction.
    Establishing a unique market position and reinforcing brand messaging and positioning allows companies to create a more personalized and engaging customer experience, driving business growth.

    Maintain a competitive edge
    An effective brand architecture allows companies to differentiate themselves from their competitors by establishing their unique position in the market. It also provides a structured framework for introducing new products or services under the same brand, leveraging the existing one.
    By aligning their brand architecture with their business objectives, companies can achieve sustainable growth and outperform their competitors in the marketplace.

    "A well-defined brand architecture provides clarity and consistency in how a brand is perceived by its audience. It helps to create a logical framework that aligns with a brand's overall vision and objectives."
    Source: LinkedIn

    Pitfalls of neglecting brand guidelines

    Identifying the negative effects on business and brand value.

    Deficient brand architecture can manifest in various ways.

    Here are some common symptoms:

    • Lack of clarity around the brand's personality and values
    • Inconsistent messaging and branding
    • Inability to differentiate from competitors
    • Weak brand identity
    • Confusion among customers and employees
    • Difficulty launching new products/services or integrating acquired brands
    • Lack of recognition and trust from consumers, leading to potential negative impacts on the bottom line

    Brand architecture helps to ensure that your company's brands are aligned with your business goals and objectives, and that they work together to create a cohesive and consistent brand image.

    The most common obstacles in developing and maintaining a clear brand architecture

    Establishing and maintaining a clear brand architecture requires the commitment of the entire organization and a collaborative effort.

    Lack of stakeholder buy-in > Resistance to change

    Siloed teams > Inconsistent execution

    Limited resources > Lack of education and communication

    Types of brand architectures

    Different approaches to structuring brand hierarchy

    Brand architecture is a framework that encompasses three distinct levels, each comprising a different type of branding strategy.

    Types of brand architectures

    Examples of types of brand architectures

    Well-known brands with different brand and sub-brands structures

    Examples of types of brand architectures

    Pros and cons of each architecture types

    Different approaches to organizing a brand portfolio

    The brand architecture impacts the cohesiveness, effectiveness, and market reach. Defining or redefining organization changes is crucial for company performance.

    Branded House Endorsed Brands House of Brands
    Other Designations
    • "Monolithic brands"
    • "Sub-brands"
    • "Freestanding brands"
    Description
    • Single brand name for all products/services
    • Creates a unique and powerful image that can easily be identified
    • The master brand name endorses a range of products/services marketed under different sub-brands
    • Decentralized brands
    • Can target diverse markets with separate brand names for each product/service
    Marketing & Comms
    • Highly efficient
    • Eliminates split branding efforts by product/service
    • Product differentiation and tailoring messages to specific customer segments are limited
    • Each brand has its unique identity
    • Benefit from the support and resources of the master brand
    • Allows for unique branding and messaging per products/services for specific customer segments
    • Can experiment with different offerings and strategies
    Impact on Sales
    • Good cross-selling opportunities by leveraging a strong brand name
    • Benefit from the master brand's credibility, building customer trust and increasing sales
    • Tailored marketing to specific segments can increase market share and profitability
    • Creates competitive advantage and builds loyalty
    Cost Effectiveness
    • Cost-effective
    • No separate branding efforts per product/service
    • Lack of economy of scale
    • Fragmentation of resources and duplication of effort
    • Lack of economy of scale
    • Fragmentation of resources and duplication of effort
    Reputation and Image
    • More control over the brand image, messages, and perception, leading to strong recognition
    • Increased vulnerability to negative events can damage the entire brand, products/services offered
    • Mitigated risk, protecting the master brand's reputation and financial performance
    • Negative events with one brand can damage the master and other brands, causing a loss of credibility
    • Reduced risk, safeguarding the master brand's reputation and financial performance
    • Each brand builds its own equity, enhancing the company's financial performance and value
    Consistency
    • Ensures consistency with the company's brand image, values, and messaging
    • Helps build trust and loyalty
    • Inconsistent branding and messaging can cause confusion and misunderstandings
    • Unclear link between master/endorsed brands
    • Reduces trust and brand loyalty
    • Difficult to establish a clear and consistent corporate identity
    • Can reduce overall brand recognition and loyalty

    Brand naming decision tree

    Create a naming process for brand alignment and resonance with the target audience

    To ensure a chosen name is effective and legally/ethically sound, consider the ease of pronunciation/spelling, the availability for registration of brand/domain name, any negative connotations/associations in any language/culture, and potential legal/ethical issues.

    Brand naming decision tree

    To ensure a chosen name is effective and legally/ethically sound, consider the ease of pronunciation/spelling, the availability for registration of brand/domain name, any negative connotations/associations in any language/culture, and potential legal/ethical issues.

    Advantages of defining brand architecture

    Maximize your brand potential with a clear architecture strategy.

    Clear offering

    Adaptability

    Consistent branding

    Competitive differentiation

    Operational efficiency

    Strong brand identity

    Customer loyalty

    Business success

    "Responding to external influences, all brands must adapt and change over time. A clear system can aid in managing the process, ensuring that necessary changes are implemented effectively and efficiently."
    Source: The Branding Journal

    SoftwareReviews' brand architecture creation methodology

    Develop and Implement a Robust Brand Architecture

    Phase Steps

    Step 1 Research and Analysis
    1.1 Define brand architecture strategy
    1.2 Brand audit
    1.3 Identify brand core elements

    Step 2 Development and Implementation
    2.1 Determine brand hierarchy
    2.2 Develop or update brand guidelines
    2.3 Roll out brand architecture

    Phase Outcomes
    • Brand current performance is assessed
    • Issues are highlighted and can be addressed
    • Brand structure is developed and implemented across touchpoints and assets
    • Adjustments are made on an ongoing basis for consistency and relevance to business goals

    Insight summary

    Brand Architecture: Organize and manage your portfolio of brands
    Brand architecture is the way a company organizes and manages its portfolio of brands to achieve strategic goals. It encompasses the relationships between brands, from sub-brands to endorsed brands to independent brands, and how they interact with each other and with the master brand. With a clear brand architecture, businesses can optimize their portfolio, enhance their competitive position, and achieve sustainable growth and success in the long run.

    Aligning brand architecture to business strategy
    Effective brand architecture aligns with the company's business strategy, marketing objectives, and customer needs. It provides clarity and coherence to the brand portfolio, helps customers navigate product offerings, and maximizes overall equity of the brand.

    Choosing between three types of brand architecture
    A company's choice of brand architecture depends on factors like product range, target markets, and strategic objectives. Each approach, Branded House, Endorsed, or House of Brands, has its own pros and cons, and the proper option relies on the company's goals, resources, and constraints.

    A logical brand hierarchy for more clarity
    The order of importance of brands in the portfolio, including the relationships between the master and sub-brands, and the positioning of each in the market is fundamental. A clear and logical hierarchy helps customers understand the value proposition of each brand and reduces confusion.

    A win-win approach
    Clear brand architecture can help customers easily navigate and understand the product offering, reinforce the brand identity and values, and improve customer loyalty and retention. Additionally, it can help companies optimize their marketing strategies, streamline their product development and production processes, and maximize their revenue and profitability.

    Brand architecture, an ongoing process
    Brand architecture is not a one-time decision but an ongoing process that requires regular review and adjustment. As business conditions change, companies may need to revise their brand portfolio, brand hierarchy, or brand extension and acquisition strategies to remain competitive and meet customer needs.

    Brand architecture creation tools

    This blueprint comes with tools to help you develop your brand architecture.

    Brand Architecture Toolkit

    This kit includes a Brand Architecture Mini-Audit, a Brand Architecture template, and templates for Brand Matrix, Ecosystem, and Development Strategy.

    Use this kit to develop a strong brand architecture that aligns with your business goals, clarifies your brand portfolio, and enhances overall brand equity.

    Brand Architecture Toolkit

    Brand Architecture

    Develop a robust brand architecture that supports your business goals, clarifies your brand portfolio, and enhances your overall brand equity.

    "A brand architecture is the logical, strategic, and relational structure for your brands, or put another way, it is the entity's 'family tree' of brands, sub-brands, and named products."
    Source: Branding Strategy Insider

    Consequences of Neglected Brand Guidelines

    When a company neglects its brand architecture and guidelines, it can result in a number of negative consequences, such as:

    • Lack of clarity around the brand's personality and values
    • Inconsistent messaging and branding
    • Inability to differentiate from competitors
    • Weak brand identity
    • Confusion among customers and employees
    • Difficulty launching new products/services or integrating acquired brands
    • Lack of recognition and trust from consumers, leading to potential negative impacts on the bottom line.

    Benefits of SoftwareReviews' Methodology

    By following SoftwareReviews' methodology to develop and maintain a brand architecture, businesses can:

    • Establish a unique market position and stand out from competitors
    • Ensure that marketing efforts are focused and effective
    • Create personalized and engaging customer experiences
    • Reinforce messaging and positioning
    • Increase customer loyalty and satisfaction
    • Build brand recognition and awareness

    Marq, formerly Lucidpress, surveyed over 400 brand management experts and found that "if the brand was consistent, revenue would increase by 10-20%."

    Methodology for Defining Brand Architecture

    Who benefits from this research?

    This research is designed for:

    • Organizations that value their brand and want to ensure that it is communicated effectively and consistently across all touchpoints.
    • Business owners, marketers, brand managers, creative teams, and anyone involved in the development and implementation of brand strategy.

    This research will also assist:

    • Sales and customer experience teams
    • Channel partners
    • Buyers

    This research will help you:

    • Establish a unique market position and stand out from competitors.
    • Create a more personalized and engaging customer experience.
    • Ensure that marketing efforts are focused and effective.
    • Reinforce brand messaging and positioning.

    This research will help them:

    • Increase customer loyalty and satisfaction
    • Build brand recognition and awareness
    • Drive business growth and profitability.

    SoftwareReviews offers various levels of support to best suit your needs

    DIY Toolkit
    "Our team has already made this critical project a priority, and we have the time and capability, but some guidance along the way would be helpful."
    Guided Implementation
    "Our team knows that we need to fix a process, but we need assistance to determine where to focus. Some check-ins along the way would help keep us on track."
    Workshop
    "We need to hit the ground running and get this project kicked off immediately. Our team has the ability to take this over once we get a framework and strategy in place."
    Consulting
    "Our team does not have the time or the knowledge to take this project on. We need assistance through the entirety of this project."
    Included Within Advisory Membership Optional Add-Ons

    Guided Implementation

    What does a typical GI on this topic look like?

    Research & Analysis
    Call #1: Discuss brand architecture strategy (define objectives, scope and stakeholders). Call #3: Identify core brand components and ensure they align with the brand strategy. Call #5: Develop or update brand guidelines. Optional Calls:
    • Brand Diagnostic
    • Brand Strategy and Tactics
    • Brand Voice Guidelines
    • Asset Creation and Management
    • Brand Messaging
    Call #2: Conduct a brand audit. Call #4: Define and document the brand hierarchy. Call #6: Roll out the brand architecture and monitoring.

    A Guided Implementation (GI) is a series of calls with a SoftwareReviews Marketing Analyst to help implement our best practices in your organization.

    Your engagement managers will work with you to schedule analyst calls.

    Brand Mind Mapping Workshop Overview

    Total duration: 3-4 hours

    Activities
    Visually map out the different elements of your brand portfolio, including corporate brands, sub-brands, product brands, and their relationships with each other.

    The workshop also aims to explore additional elements, such as brand expansions, acquisitions, and extensions, and brand attributes and positioning.

    Deliverables
    Get a mind map that represents the brand architecture and its various components, which can be used to evaluate and improve the overall coherence and effectiveness of the brand portfolio. The mind map can also provide insights into how different brands fit together and contribute to the overall brand strategy.

    Participants

    • Business owners
    • Head of Branding and anyone involved with the brand strategy

    Tools

    • Brand Architecture Template, slides 7 and 8

    Brand Mind Mapping

    Contact your account representative for more information
    workshops@infotech.com | 1-888-670-8889

    Get started!

    Develop a brand architecture that supports your business goals, clarifies your brand portfolio, and enhances your overall brand equity.

    Develop and Implement a Robust Brand Architecture

    Step 1 Research and Analysis
    1.1 Define architecture strategy
    1.2 Perform brand audit
    1.3 Identify brand core elements

    Step 2 Development and Implementation
    2.1 Determine brand hierarchy
    2.2 Develop or update brand guidelines
    2.3 Roll out brand architecture

    Phase Outcome

    • Brand current performance is assessed
    • Issues are highlighted and can be addressed
    • Brand structure is developed and implemented across touchpoints and assets
    • Adjustments made on an ongoing basis for consistency and relevance to business goals

    Develop and implement a robust brand architecture

    Steps 1.1, 1.2 & 1.3 Define architecture strategy, audit brand, and identify core elements.

    Total duration: 2.5-4.5 hours

    Objective
    Define brand objectives (hierarchy, acquired brand inclusion, product distinction), scope, and stakeholders. Analyze the brand portfolio to identify gaps or inconsistencies. Identify brand components (name, logo, tagline, personality) and align them with the brand and business strategy.

    Output
    By completing these steps, you will assess your current brand portfolio and evaluate its consistency and alignment with the overall brand strategy.

    Participants

    • Business owners
    • Head of Branding and anyone involved with the brand strategy

    Tools

    • Diagnose Brand Health to Improve Business Growth Blueprint (optional)
    • Brand Awareness Strategy Template (optional)

    1.1 Define Brand Architecture Strategy
    (60-120 min.)

    Define

    Define brand objectives (hierarchy, inclusion of an acquired brand, product distinction), scope, and stakeholders.

    1.2 Conduct Brand Audit
    (30-60 min.)

    Assess

    Assess the state of your brand architecture using the "Brand architecture mini-audit checklist," slide 9 of the Brand Architecture Strategy Template. Check the boxes that correspond to the state of your brand architecture. Those left unchecked represent areas for improvement.

    For a more in-depth analysis of your brand performance, follow the instructions and use the tools provided in the Diagnose Brand Health to Improve Business Growth blueprint (optional).

    1.3 Identify Core Brand Elements
    (60-90 min.)

    Identify

    Define brand components (name, logo, tagline, personality). Align usage with strategy. You can develop your brand strategy, if not already existing, using the Brand Awareness Strategy Template (optional).

    Tip!

    Continuously monitor and adjust your brand architecture - it's not static and should evolve over time. You can also adapt your brand strategy as needed to stay relevant and competitive.

    Develop and implement a robust brand architecture

    Steps 2.1. 2.2 & 2.3 Develop brand hierarchy, guidelines, and rollout architecture.

    Total duration: 3.5-5.5 hours

    Objective
    Define your brand structure and clarify the role and market position of each. Create concise brand expression guidelines, implement them across all touchpoints and assets, and adjust as needed to stay aligned with your business goals.

    Output
    This exercise will help you establish and apply your brand structure, with a plan for ongoing updates and adjustments to maintain consistency and relevance.

    Participants

    • Business owners
    • Head of Branding and anyone involved with the brand strategy

    Tools

    • Brand Architecture Template
    • Brand Voice Guidelines
    • Brand Messaging Template
    • Asset Creation and Management List Template

    2.1 Determine Brand Hierarchy
    (30-60 min.)

    Analyze & Document

    In the Brand Architecture Strategy Template, complete the brand matrix, ecosystem, development strategy matrix, mind mapping, and architecture, to develop a strong brand architecture that aligns with your business goals and clarifies your brand portfolio and market position.

    2.2 Develop/Update Brand Guidelines
    (120-180 min.)

    Develop/Update

    Develop (or update existing) clear, concise, and actionable brand expression guidelines using the Brand Voice Guidelines and Brand Messaging Template.

    2.2 Rollout Brand Architecture
    Preparation (60-90 min.)

    Create & Implement

    Use the Asset Creation and Management List Template to implement brand architecture across touchpoints and assets.

    Monitor and Adjust

    Use slide 8, "Brand Strategy Development Matrix," of the Brand Architecture Strategy Template to identify potential and future brand development strategies to build or enhance your brand based on your current brand positioning and business goals. Monitor, and adjust as needed, for relevance to the brand and business strategy.

    Tip!

    Make your brand architecture clear and simple for your target audience, employees, and stakeholders. This will avoid confusion and help your audience understand your brand structure.

    Prioritizing clarity and simplicity will communicate your brand's value proposition effectively and create a strong brand that resonates with your audience and supports your business goals.

    Related SoftwareReviews research

    Diagnose Brand Health to Improve Business Growth

    Have a significant and well-targeted impact on business success and growth by knowing how your brand performs, identifying areas of improvement, and making data-driven decisions to fix them.

    • Increase brand awareness and equity.
    • Build trust and improve customer retention and loyalty.
    • Achieve higher and faster growth.

    Accelerate Business Growth and Valuation by Building Brand Awareness

    Successfully build awareness and help the business grow. Stand out from the competition and continue to grow in a sustainable way.

    • Get a clear understanding of the buyer's needs and your key differentiator.
    • Achieve strategy alignment and readiness.
    • Create and manage assets.

    Bibliography

    "Brand Architecture: Definition, Types, Strategies, and Examples." The Branding Journal, 2022.

    "Brand Architecture: What It Is and How to Build Your Brand's Framework." HubSpot, 2021.

    "Brand Architecture Framework." Verge Marketing, 2021.

    "Brand consistency-the competitive advantage and how to achieve it." Marq/Lucidpress, 2021.

    "Building brands for growth: A fresh perspective." McKinsey & Company. Accessed on 31 March 2023.

    Daye, Derrick. "Brand Architecture Strategy Guide." Branding Strategy Insider, The Blake Project, 13 May 2021.

    Todoran, Adrian. "Choosing the Perfect Brand Architecture Strategy for Your Business." LinkedIn, 2023.

    Improve Service Desk Ticket Queue Management

    • Buy Link or Shortcode: {j2store}492|cart{/j2store}
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    • Parent Category Name: Service Desk
    • Parent Category Link: /service-desk
    • Service desk tickets pile up in the queue, get lost or buried, jump between queues without progress, leading to slow response and resolution times, a seemingly insurmountable backlog and breached SLAs.
    • There are no defined rules or processes for how tickets should be assigned and routed and technicians don’t know how to prioritize their assigned work, meaning tickets take too long to get to the right place and aren’t always resolved in the correct or most efficient order.
    • Nobody has authority or accountability for queue management, meaning everyone has eyes only on their own tickets while others fall through the cracks.

    Our Advice

    Critical Insight

    If everybody is managing the queue, then nobody is. Without clear ownership and accountability over each and every queue, then it becomes too easy for everyone to assume someone else is handling or monitoring a ticket when in fact nobody is. Assign a Queue Manager to each queue and ensure someone is responsible for monitoring ticket movement across all the queues.

    Impact and Result

    • Clearly define your queue structure, organize the queues by content, then assign resources to relevant queues depending on their role and expertise.
    • Define and document queue management processes, from initial triage to how to prioritize work on assigned tickets. Once processes have been defined, identify opportunities to build in automation to improve efficiency.
    • Ensure everyone who handles tickets is clear on their responsibilities and establish clear ownership and accountability for queue management.

    Improve Service Desk Ticket Queue Management Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Ticket Queue Management Deck – A guide to service desk ticket queue management best practices and advice

    This storyboard reviews the top ten pieces of advice for improving ticket queue management at the service desk.

    • Improve Service Desk Ticket Queue Management Storyboard

    2. Service Desk Queue Structure Template – A template to help you map out and optimize your service desk ticket queues

    This template includes several examples of service desk queue structures, followed by space to build your own model of your optimal service desk queue structure and document who is assigned to each queue and responsible for managing each queue.

    • Service Desk Queue Structure Template
    [infographic]

    Further reading

    Improve Service Desk Ticket Queue Management

    Strong queue management is the foundation to good customer service

    Analyst Perspective

    Secure your foundation before you start renovating.

    Service Desk and IT leaders who are struggling with low efficiency, high backlogs, missed SLAs, and poor service desk metrics often think they need to hire more resources or get a new ITSM tool with better automation and AI capabilities. However, more often than not, the root cause of their challenges goes back to the fundamentals.

    Strong ticket queue management processes are critical to the success of all other service desk processes. You can’t resolve incidents and fulfill service requests in time to meet SLAs without first getting the ticket to the right place efficiently and then managing all tickets in the queue effectively. It sounds simple, but we see a lot of struggles around queue management, from new tickets sitting too long before being assigned, to in-progress tickets getting buried in favor of easier or higher-priority tickets, to tickets jumping from queue to queue without progress, to a seemingly insurmountable backlog.

    Once you have taken the time to clearly structure your queues, assign resources, and define your processes for routing tickets to and from queues and resolving tickets in the queue, you will start to see response and resolution time decrease along with the ticket backlog. However, accountability for queue management is often overlooked and is really key to success.
    This is an image of Dr. Natalie Sansone, Senior Research Analyst at Info-Tech Research Group

    Natalie Sansone, PhD
    Senior Research Analyst, Infrastructure & Operations
    Info-Tech Research Group

    Executive Summary

    Your Challenge

    • Tickets come into the service desk via multiple channels (email, phone, chat, portal) and aren’t consolidated into a single queue, making it difficult to know what to prioritize.
    • New tickets sit in the queue for too long before being assigned while assigned tickets sit for too long without progress or in the wrong queue, leading to slow response and resolution times.
    • Tickets quickly pile up in the queues, get lost or buried, or jump between queues without finding the right home, leading to a seemingly insurmountable backlog and breached SLAs.

    Common Obstacles

    • All tickets pile into the same queue, making it difficult to view, manage, or know who’s working on what.
    • There are no defined rules or processes for how tickets should be assigned and routed, meaning they often take too long to get to the right place.
    • Technicians have no guidelines as to how to prioritize their work, and no easy way to organize their tickets or queue to know what to work on next.
    • Nobody has authority or accountability for queue management, meaning everyone has eyes only on their own tickets while others fall through the cracks.

    Info-Tech’s Approach

    • Clearly define your queue structure, organize the queues by content, then assign resources to relevant queues depending on their role and expertise.
    • Define and document queue management processes, from initial triage to how to prioritize work on assigned tickets. Ensure everyone who handles tickets is clear on their responsibilities.
    • Establish clear ownership and accountability for queue management.
    • Once processes have been defined, identify opportunities to build in automation to improve efficiency.

    Info-Tech Insight

    If everybody is managing the queue, then nobody is. Without clear ownership and accountability over each and every queue it becomes too easy for everyone to assume someone else is handling or monitoring a ticket when in fact nobody is. Assign a Queue Manager to each queue and ensure someone is responsible for monitoring ticket movement across all the queues.

    Timeliness is essential to customer satisfaction

    And timeliness can’t be achieved without good queue management practices.

    As soon as that ticket comes in, the clock starts ticking…

    A host of different factors influence service desk response time and resolution time, including process optimization and documentation, workflow automation, clearly defined prioritization and escalation rules, and a comprehensive and easily accessible knowledgebase.

    However, the root cause of poor response and resolution time often comes down to the basics like ticket queue management. Without clearly defined processes and ownership for assigning and actioning tickets from the queue in the most effective order and manner, customer satisfaction will suffer.

    For every 12-hour delay in response time*, CSAT drops by 9.6%.

    *to email and web support tickets
    Source: Freshdesk, 2021

    A Freshworks analysis of 107 million service desk interactions found the relationship between CSAT and response time is stronger than resolution time - when customers receive prompt responses and regular updates, they place less value on actual resolution time.

    A queue is simply a line of people (or tickets) waiting to be helped

    When customers reach out to the service desk for help, their messages are converted into tickets that are stored in a queue, waiting to be actioned appropriately.

    Ticket Queue

    Email/web
    Ideally, the majority of tickets come into the ticket queue through email or a self-service portal, allowing for appropriate categorization, prioritization, and assignment.

    Phone
    For IT teams with a high volume of support requests coming in through the phone, reducing wait time in queue may be a priority.

    Chat
    Live chat is growing in popularity as an intake method and may require routing and distribution rules to prevent long or multiple queues.

    Queue Management

    Queue management is a set of processes and tools to direct and monitor tickets or manage ticket flow. It involves the following activities:

    • Review incoming tickets
    • Categorize and prioritize tickets
    • Route or assign appropriately
    • View or update ticket status
    • Monitor resource workload
    • Ensure tickets are being actioned in time
    • Proactively identify SLA breaches

    Ineffective queue management can bury you in backlog

    Ticket backlog with poor queue management

    Without a clear and efficient process or accountability for moving incoming tickets to the right place, tickets will be worked on randomly, older tickets will get buried, the backlog will grow, and SLAs will be missed.

    Ticket backlog with good queue management

    With effective queue management and ownership, tickets are quickly assigned to the right resource, worked on within the appropriate SLO/SLA, and actively monitored, leading to a more manageable backlog and good response and resolution times.

    A growing backlog will quickly lead to dissatisfied end users and staff

    Failing to efficiently move tickets from the queue or monitor tickets in the queue can quickly lead to tickets being buried and support staff feeling buried in tickets.

    Common challenges with queue management include:

    • Tickets come in through multiple channels and aren’t consolidated into a single queue
    • New tickets sit unassigned for too long, resulting in long response times
    • Tickets move around between multiple queues with no clear ownership
    • Assigned tickets sit too long in a queue without progress and breach SLA
    • No accountability for queue ownership and monitoring
    • Technicians cherry pick the easiest tickets from the queue
    • Technicians have no easy way to organize their queue to know what to work on next

    This leads to:

    • Long response times
    • Long resolution times
    • Poor workload distribution and efficiency
    • High backlog
    • Disengaged, frustrated staff
    • Dissatisfied end users

    Info-Tech Insight

    A growing backlog will quickly lead to frustrated and dissatisfied customers, causing them to avoid the service desk and seek alternate methods to get what they need, whether going directly to their favorite technician or their peers (otherwise known as shadow IT).

    Dig yourself out with strong queue management

    Strong queue management is the foundation to good customer service.

    Build a mature ticket queue management process that allows your team to properly prioritize, assign, and work on tickets to maximize response and resolution times.

    A mature queue management process will:

    • Reduce response time to address tickets.
    • Effectively prioritize tickets and ensure everyone knows what to work on next.
    • Ensure tickets get assigned and routed to the right queue and/or resource efficiently.
    • Reduce overall resolution time to resolve tickets.
    • Enable greater accountability for queue management and monitoring of tickets.
    • Improve customer and employee satisfaction.

    As queue management maturity increases:
    Response time decreases
    Resolution time decreases
    Backlog decreases
    End-user satisfaction increases

    Ten Tips to Effectively Manage Your Queue

    The remaining slides in this deck will review these ten pieces of advice for designing and managing your ticket queues effectively and efficiently.

    1. Define your optimal queue structure
    2. Design and assign resources to relevant queues
    3. Define and document queue management processes
    4. Clearly define queue management responsibilities for every team member
    5. Establish clear ownership & accountability over all queues
    6. Always keep ticket status and documentation up to date
    7. Shift left to reduce queue volume
    8. Build-in automation to improve efficiency
    9. Configure your ITSM tool to support and optimize queue management processes
    10. Don’t lose visibility of the backlog

    #1: Define your optimal queue structure

    There is no one right way to do queue management; choose the approach that will result in the highest value for your customers and IT staff.

    Sample queue structures

    This is an image of a sample Queue structure, where Incoming Tickets from all channels pass through auto or manual Queue assignment, to a numbered queue position.

    *Queues may be defined by skillset, role, ticket category, priority, or a hybrid.

    Triage and Assign

    • All incoming tickets are assigned to an appropriate queue based on predefined criteria.
    • Queue assignment may be done through automated workflows based on specific fields within the ticket, or manually by a
    • Queue Manager, dedicated coordinator, or Tier 1 staff.
    • Queues may be defined based on:
      • Skillset/team (e.g. Infrastructure, Security, Apps, etc.)
      • Ticket category (e.g. Network, Office365, Hardware, etc.)
      • Priority (e.g. P1, P2, P3, P4, P5)
    • Resources may be assigned to multiple queues.

    Define your optimal queue structure (cont.)

    Tiered generalist model

    • All incidents and service requests are routed to Tier 1 first, who prioritize and, if appropriate, conduct initial triage, troubleshooting, and resolution on a wide range of issues.
    • More complex or high-priority tickets are escalated to resources at Tier 2 and/or Tier 3, who are specialists working on projects in addition to support tickets.
    This is an image of the Tiered Generalist Model

    Unassigned queue

    • Very small teams may work from an unassigned queue if there are processes in place to monitor tickets and workload balance.
    • Typically, these teams work by resolving the oldest tickets first regardless of complexity (also known as First In, First Out or FIFO). However, this doesn’t allow for much flexibility in terms of priority of the request or customer.
    This is an image of an unassigned queue model

    #2: Design and assign resources to relevant queues

    Once you’ve defined your overall structure, define the content of each queue.

    This image depicts a sample queue organization structure. The bin titles are: Workgroup; Customer Group; Problem Type; and Hybrid

    Info-Tech Insight

    Start small; don’t create a queue for every possible ticket type. Remember that someone needs to be accountable for each of these queues, so only build what you can monitor.

    #3 Define and document queue management processes

    A clear, comprehensive, easily digestible SOP or workflow outlining the steps for handling new tickets and working tickets from the queue will help agents deliver a consistent experience.

    PROCESS INCLUDES:

    DEFINE THE FOLLOWING:

    TRIAGING INCOMING TICKETS

    • Ensure a ticket is created for every issue coming from every channel (e.g. phone, email, chat, walk-in, portal).
    • Assign a priority to each ticket.
    • Categorize ticket and add any necessary documentation
    • Update ticket status.
    • Delete spam, merge duplicate tickets, clean up inbox.
    • Assign tickets to appropriate queue or resource, escalate when necessary.
    • How should tickets be prioritized?
    • How should tickets from each channel be prioritized and routed? (e.g. are phone calls resolved right away? Are chats responded to immediately?)
    • Criteria that determine where a ticket should be sent or assigned (i.e. ticket category, priority, customer type).
    • How should VIP tickets be handled?
    • When should tickets be automatically escalated?
    • Which tickets require hierarchical escalation (i.e. to management)?

    WORKING ON ASSIGNED TICKETS

    • Continually update ticket status and documentation.
    • Assess which tickets should be worked on or completed ahead of others.
    • Troubleshoot, resolve, or escalate tickets.
    • In what order should tickets be worked on (e.g. by priority, by age, by effort, by time to breach)?
    • How long should a ticket be worked on without progress before it should be escalated to a different tier or queue?
    • Exceptions to the rule (e.g. in which circumstances should a lower priority ticket be worked on over a higher priority ticket).

    Process recommendations

    As you define queue management processes, keep the following advice in mind:

    Rotate triage role

    The triage role is critical but difficult. Consider rotating your Tier 1 resources through this role, or your service desk team if you’re a very small group.

    Limit and prioritize channels

    You decide which channels to enable and prioritize, not your users. Phone and chat are very interrupt-driven and should be reserved for high-priority issues if used. Your users may not understand that but can learn over time with training and reinforcement.

    Prioritize first

    Priority matrixes are necessary for consistency but there are always circumstances that require judgment calls. Think about risk and expected outcome rather than simply type of issue alone. And if the impact is bigger than the initial classification, change it.

    Define VIP treatment

    In some organizations, the same issue can be more critical if it happens to a certain user role (e.g. client facing, c-suite). Identify and flag VIP users and clearly define how their tickets should be prioritized.

    Consider time zone

    If users are in different time zones, take their current business hours into account when choosing which ticket to work on.

    Info-Tech Insight

    Think of your service desk as an emergency room. Patients come in with different symptoms, and the triage nurse must quickly assess these symptoms to decide who the patient should see and how soon. Some urgent cases will need to see the doctor immediately, while others can wait in another queue (the waiting room) for a while before being dealt with. Some cases who come in through a priority channel (e.g. ambulance) may jump the queue. Checklists and criteria can help with this decision making, but some degree of judgement is also required and that comes with experience. The triage role is sometimes seen as a junior-level role, but it actually requires expertise to be done well.

    For more detailed process guidance, see Standardize the Service Desk

    Info-Tech’s blueprint Standardize the Service Desk will help you standardize and document core service desk processes and functions, including:

    • Service desk structure, roles, and responsibilities
    • Metrics and reporting
    • Ticket handling and ticket quality
    • Incident and critical incident management
    • Ticket categorization
    • Prioritization and escalation
    • Service request fulfillment
    • Self-service considerations
    • Building a knowledgebase
    this image contains three screenshots from Info-Tech's Standardize the Service Desk Blueprint

    #4 Clearly define queue management responsibilities for every team member

    This may be one of the most critical yet overlooked keys to queue management success. Define the following:

    Who will have overall accountability?

    Someone must be responsible for monitoring all incoming and open tickets as well as assigned tickets in every queue to ensure they are routed and fulfilled appropriately. This person must have authority to view and coordinate all queues and Queue Managers.

    Who will manage each queue?

    Someone must be responsible for managing each queue, including assigning resources, balancing workload, and ensuring SLOs are met for the tickets within their queue. For example, the Apps Manager may be the Queue Manager for all tickets assigned to the Apps team queue.

    Who is responsible for assigning tickets?

    Will you have a triage team who monitors and assigns all incoming tickets? What are their specific responsibilities (e.g. prioritize, categorize, attempt troubleshooting, assign or escalate)? If not, who is responsible for assigning new tickets and how is this done? Will the triage role be a rotating role, and if so, what will the schedule be?

    What are everyone’s responsibilities?

    Everyone who is assigned tickets should understand the ticket handling process and their specific responsibilities when it comes to queue management.

    #5 Establish clear ownership & accountability over all queues

    If everyone is accountable, then no one is accountable. Ownership for each queue and all queues must be clearly designated.

    You may have multiple queue manager roles: one for each queue, and one who has visibility over all the queues. Typically, these roles make up only part of an individual’s job. Clearly define the responsibilities of the Queue Manager role; sample responsibilities are on the right.

    Info-Tech Insight

    Lack of authority over queues – especially those outside Tier 1 of the service desk – is one of the biggest pitfalls we see causing aging tickets and missed SLAs. Every queue needs clear ownership and accountability with everyone committed to meeting the same SLOs.

    The Queue Manager or Coordinator is accountable for ensuring tickets are routed to the correct resources service level objectives or agreements are met.

    Specific responsibilities may include:

    • Monitors queues daily
    • Ensures new tickets are assigned to appropriate resources for resolution
    • Verifies tickets have been routed and assigned correctly and reroutes if necessary
    • Reallocates tickets if assigned resource is suddenly unavailable or away
    • Ensures ticket handling process is met, ticket status is up to date and correct, and ticket documentation is complete
    • Escalates tickets that are aging or about to breach
    • Ensures service level objectives or agreements are met
    • Facilitates resource allocation based on workload
    • Coordinates tickets that require collaboration across workgroups to ensure resolution is achieved within SLA
    • Associates child and parent tickets
    • Prepares reports on ticket status and volume by queues
    • Regularly reviews reports to identify and act on issues and make improvements or changes where needed
    • Identifies opportunities for improvement

    #6 Always keep ticket status and documentation up to date

    Anyone should be able to quickly understand the status and progress on a ticket without needing to ask the technician working on it. This means both the ticket status and documentation must be continually and accurately updated.

    Ticket Documentation
    Ticket descriptions and documentation must be kept accurate and up to date. This ensures that if the ticket is escalated or assigned to a new person, or the Queue Manager or Service Desk Manager needs to know what progress has been made on a ticket, that person doesn’t need to waste time with back-and-forth communication with the technician or end user.

    Ticket Status
    The ticket status field should change as the ticket moves toward resolution, and must be updated every time the status changes. This ensures that anyone looking at the ticket queue can quickly learn and communicate the status of a ticket, tickets don’t get lost or neglected, metrics are accurate (such as time to resolve), and SLAs are not impacted if a ticket is on hold.

    Common ticket statuses include:

    • New/open
    • Assigned
    • In progress
    • Declined
    • Canceled
    • Pending/on hold
    • Resolved
    • Closed
    • Reopened

    For more guidance on ticket handling and documentation, download Info-Tech’s blueprint: Standardize the Service Desk.

    • For ticket handling and documentation, see Step 1.4
    • For ticket status fields, see Step 2.2.

    #7 Shift left to reduce queue volume

    Enable processes such as knowledge management, self-service, and problem management to prevent tickets from even coming into the queue.

    Shift left means enabling fulfilment of repeatable tasks and requests via faster, lower-cost delivery channels, self-help tools, and automation.

    This image contains a graph, where the Y axis is labeled Cost, and the X axis is labeled Time to Resolve.  On the graph are depicted service desk levels 0, 1, 2, and 3.

    Shift to Level 1

    • Identify tickets that are often escalated beyond Tier 1 but could be resolved by Level 1 if they were given the tools, training, resources, or access they need to do so.
    • Provide tools to succeed at resolving those defined tasks (e.g. knowledge article, documentation, remote tools).
    • Embed knowledge management in resolution workflows.

    Shift to End User

    • Build a centralized, easily accessible self-service portal where users can search for solutions to resolve their issues without having to submit a ticket.
    • Communicate and train users on how to use the portal regularly update and improve it.

    Automate & Eliminate

    • Identify processes or tasks that could be automated to eliminate work.
    • Invest in problem management and event management to fix the root problem of recurring issues and prevent a problem from occurring in the first place, thereby preventing future tickets.

    #8 Build in automation to improve efficiency

    Manually routing every ticket can be time-consuming and prone to errors. Once you’ve established the process, automate wherever possible.

    Automation rules can be used to ensure tickets are assigned to the right person or queue, to alert necessary parties when a ticket is about to breach or has breached SLA, or to remind technicians when a ticket has sat in a queue or at a particular status for too long.

    This can improve efficiency, reduce error, and bring greater visibility to both high-priority tickets and aging tickets in the backlog.

    However, your processes, queues, and responsibilities must be clearly defined before you can build in automation.

    For more guidance on implementing automation and AI within your service desk, see these blueprints:

    https://tymansgrpup.com/research/ss/accelerate-your-automation-processes https://tymansgrpup.com/research/ss/improve-it-operations-with-ai-and-ml

    For examples of rules, triggers, and fields you can automate to improve the efficiency of your queue management processes, see the next slide.

    Sample automation rules

    Criteria or triggers you can automate actions based on:

    • Ticket type
    • Specific field in a ticket web form
    • Ticket form that was used (e.g. specific service request form from the portal)
    • Ticket category
    • Ticket priority
    • Keyword in an email subject line
    • Keywords or string in a chat
    • Requester name or email
    • Requester location
    • Requester/ticket language
    • Requester VIP status
    • Channel ticket was received through
    • SLAs or time-based automations
    • Agent skill
    • Agent status or capacity

    Fields or actions those triggers can automate

    • Priority
    • Category
    • Ticket routing
    • Assigned agent
    • Assigned queue
    • SLA/due date
    • Notifications/communication

    Sample Automation Rules

    • When ticket is about to breach, send alert to Queue Manager and Service Desk Manager.
    • When ticket comes from VIP user, set urgency to high.
    • When ticket status has been set to “open” for ten hours, send an alert to Queue Manager.
    • When ticket status has been set to “on hold” for five days, send a reminder to assignee.
    • When ticket is categorized as “Software-ERP,” send to ERP queue.
    • When ticket is prioritized as P1/critical, send alert to emergency response team.
    • When ticket is prioritized as P1 and hasn’t been updated for one hour, send an alert to Incident Manager.
    • When an in-progress ticket is reassigned to a new queue, alert Queue Manager.
    • When ticket has not been resolved within seven days, flag as aging ticket.

    #9 Configure your ITSM tool to support and optimize queue management processes

    Configure your tool to support your needs; don’t adjust your processes to match the tool.

    • Most ITSM tools have default queues out of the box and the option to create as many custom queues, filters, and views as you need. Custom queues should allow you to name the queue, decide which tickets will be sent to the queue, and what columns or information are displayed in the queue.
    • Before you configure your queues and dashboards, sit down with your team to decide what you need and what will best enable each agent to manage their workload.
    • Decide which queues each role should have access to – most should only need to see their own queue and their team’s queue.
    • Configure which queues or views new tickets will be sent to.
    • Configure automation rules defined earlier (e.g. automate sending certain tickets to specific queues or sending notifications to specific parties when certain conditions are met).
    • Configure dashboards and reports on queue volume and ticket status data relevant to each team to help them manage their workload, increase visibility, and identify issues or actions.

    Info-Tech Insight

    It can be overwhelming to support agents when their view is a long and never-ending queue. Set the default dashboard view to show only those tickets assigned to the viewer to make it appear more manageable and easier to organize.

    Configure queues to maximize productivity

    Info-Tech Insight

    The queue should quickly give your team all the information they need to prioritize their work, including ticket status, priority, category, due date, and updated timestamps. Configuration is important - if it’s confusing, clunky, or difficult to filter or sort, it will impact response and resolution times and can lead to missed tickets. Give your team input into configuration and use visuals such as color coding to help agents prioritize their work – for example, VIP tickets may be clearly flagged, critical or high priority tickets may be highlighted, tickets about to breach may be red.

    this image contains a sample queue organization which demonstrates how to maximize productivity

    #10 Don’t lose visibility of the backlog

    Be careful not to focus so much on assigning new tickets that you forget to update aging tickets, leading to an overwhelming backlog and dissatisfied users.

    Track metrics that give visibility into how quickly tickets are being resolved and how many aging tickets you have. Metrics may include:

    • Ticket resolution time by priority, by workgroup
    • Ticket volume by status (i.e. open, in progress, on hold, resolved)
    • Ticket volume by age
    • Ticket volume by queue and assignee

    Regularly review reports on these metrics with the team.

    Make it an agenda item to review aging tickets, on hold tickets, and tickets about to breach or past breach with the team.

    Take action on aging tickets to ensure progress is being made.

    Set rules to close tickets after a certain number of attempts to reach unresponsive users (and change ticket status appropriately).

    Schedule times for your team to tackle aged tickets or tickets in the backlog.

    Info-Tech Insight

    It can be easy for high priority work to constantly push down low priority work, leaving the lower priority tickets to constantly be ignored and users to be frustrated. If you’re struggling with aging tickets, backlog, and tickets breaching SLA, experiment with your team and queue structure to figure out the best resource distribution to handle your workload. This could mean rotating people through the triage role to allow them time to work through the backlog, reducing the number of people doing triage during slower volume periods, or giving technicians dedicated time to work through tickets. For help with forecasting demand and optimizing resources, see Staff the Service Desk to Meet Demand.

    Activity 1.1: Define ticket queues

    1 hour

    Map out your optimal ticket queue structure using the Service Desk Queue Structure Template. Follow the instructions in the template to complete it as a team.

    The template includes several examples of service desk queue structures followed by space to build your own model of an optimal service desk queue structure and to document who is assigned to each queue and responsible for managing each queue.

    Note:

    The template is not meant to map out your entire service desk structure (e.g. tiers, escalation paths) or ticket resolution process, but simply the ticket queues and how a ticket moves between queues. For help documenting more detailed process workflows or service desk structure, see the blueprint Standardize the Service Desk.

    this image contains screenshot from Info-Tech's blueprint: Service Desk Queue structure Template

    Input

    • Current queue structure and roles

    Output

    • Defined service desk ticket queues and assigned responsibilities

    Materials

    • Org chart
    • ITSM tool for reference, if needed

    Participants

    • Service Desk Manager
    • IT Director
    • Queue Managers

    Document in the Service Desk Queue Structure Template.

    Related Info-Tech Research

    Standardize the Service Desk

    This project will help you build and improve essential service desk processes including incident management, request fulfillment, and knowledge management to create a sustainable service desk.

    Optimize the Service Desk With a Shift-Left Strategy

    This project will help you build a strategy to shift service support left to optimize your service desk operations and increase end-user satisfaction.

    Improve Service Desk Ticket Intake

    This project will help you streamline your ticket intake process and identify improvements to your intake channels.

    Staff the Service Desk to Meet Demand

    This project will help you determine your optimal service desk structure and staffing levels based on your unique environment, workload, and trends.

    Works Cited

    “What your Customers Really Want.” Freshdesk, 31 May 2021. Accessed May 2022.

    Develop a Plan to Pilot Enterprise Service Management

    • Buy Link or Shortcode: {j2store}279|cart{/j2store}
    • member rating overall impact: N/A
    • member rating average dollars saved: N/A
    • member rating average days saved: N/A
    • Parent Category Name: Service Management
    • Parent Category Link: /service-management
    • Many business groups in the organization are siloed and have disjointed services that lead to a less than ideal customer experience.
    • Service management is too often process-driven and is implemented without a holistic view of customer value.
    • Businesses get caught up in the legacy of their old systems and find it difficult to move with the evolving market.

    Our Advice

    Critical Insight

    • Customer experience is the new battleground. Parity between products is creating the need to differentiate via customer experience.
    • Don’t forget your employees! Enterprise service management (ESM) is also about delivering exceptional experiences to your employees so they can deliver exceptional services to your customers.
    • ESM is not driven by tools and processes. Rather, ESM is about pushing exceptional services to customers by pulling from organizational capabilities.

    Impact and Result

    • Understand ESM concepts and how they can improve customer service.
    • Use Info-Tech’s advice and tools to perform an assessment of your organization’s state for ESM, identify the gaps, and create an action plan to move towards an ESM pilot.
    • Increase business and customer satisfaction by delivering services more efficiently.

    Develop a Plan to Pilot Enterprise Service Management Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should move towards ESM, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Understand ESM and get buy-in

    Understand the concepts of ESM, determine the scope of the ESM program, and get buy-in.

    • Develop a Plan to Pilot Enterprise Service Management – Phase 1: Understand ESM and Get Buy-in
    • Enterprise Service Management Executive Buy-in Presentation Template
    • Enterprise Service Management General Communications Presentation Template

    2. Assess the current state for ESM

    Determine the current state for ESM and identify the gaps.

    • Develop a Plan to Pilot Enterprise Service Management – Phase 2: Assess the Current State for ESM
    • Enterprise Service Management Assessment Tool
    • Enterprise Service Management Assessment Tool Action Plan Guide
    • Enterprise Service Management Action Plan Tool

    3. Identify ESM pilot and finalize action plan

    Create customer journey maps, identify an ESM pilot, and finalize the action plan for the pilot.

    • Develop a Plan to Pilot Enterprise Service Management – Phase 3: Identify ESM Pilot and Finalize Action Plan
    • Enterprise Service Management Customer Journey Map Template
    [infographic]

    Workshop: Develop a Plan to Pilot Enterprise Service Management

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Understand ESM and Get Buy-In

    The Purpose

    Understand what ESM is and how it can improve customer service.

    Determine the scope of your ESM initiative and identify who the stakeholders are for this program.

    Key Benefits Achieved

    Understanding of ESM concepts.

    Understanding of the scope and stakeholders for your ESM initiative.

    Plan for getting buy-in for the ESM program.

    Activities

    1.1 Understand the concepts and benefits of ESM.

    1.2 Determine the scope of your ESM program.

    1.3 Identify your stakeholders.

    1.4 Develop an executive buy-in presentation.

    1.5 Develop a general communications presentation.

    Outputs

    Executive buy-in presentation

    General communications presentation

    2 Assess the Current State for ESM

    The Purpose

    Assess your current state with respect to culture, governance, skills, and tools.

    Identify your strengths and weaknesses from the ESM assessment scores.

    Key Benefits Achieved

    Understanding of your organization’s current enablers and constraints for ESM.

    Determination and analysis of data needed to identify strengths or weaknesses in culture, governance, skills, and tools.

    Activities

    2.1 Understand your organization’s mission and vision.

    2.2 Assess your organization’s culture, governance, skills, and tools.

    2.3 Identify the gaps and determine the necessary foundational action items.

    Outputs

    ESM assessment score

    Foundational action items

    3 Define Services and Create Custom Journey Maps

    The Purpose

    Define and choose the top services at the organization.

    Create customer journey maps for the chosen services.

    Key Benefits Achieved

    List of prioritized services.

    Customer journey maps for the prioritized services.

    Activities

    3.1 Make a list of your services.

    3.2 Prioritize your services.

    3.3 Build customer journey maps.

    Outputs

    List of services

    Customer journey maps

    Adopt Generative AI in Solution Delivery

    • Buy Link or Shortcode: {j2store}146|cart{/j2store}
    • member rating overall impact: N/A
    • member rating average dollars saved: N/A
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    • Parent Category Name: Development
    • Parent Category Link: /development
    • Delivery teams are under continuous pressure to deliver high value and quality solutions with limited capacity in complex business and technical environments. Common challenges experienced by these teams include:
      • Attracting and retaining talent
      • Maximizing the return on technology
      • Confidently shifting to digital
      • Addressing competing priorities
      • Fostering a collaborative culture
      • Creating high-throughput teams
    • Gen AI offers a unique opportunity to address many of these challenges.

    Our Advice

    Critical Insight

    • Your stakeholders' understanding of Gen AI, its value, and its application can be driven by hype and misinterpretation. This confusion can lead to unrealistic expectations and set the wrong precedent for the role Gen AI is intended to play.
    • Your SDLC is not well documented and is often executed inconsistently. An immature practice will not yield the benefits stakeholders expect.
    • The Gen AI marketplace is broad and diverse. Selecting the appropriate tools and partners is confusing and overwhelming.
    • There is a skills gap for what is needed to configure, adopt, and operate Gen AI.

    Impact and Result

    • Ground your Gen AI expectations. Set realistic and achievable goals centered on driving business value and efficiency across the entire SDLC by enabling Gen AI in key tasks and activities. Propose the SDLC as the ideal pilot for Gen AI.
    • Select the right Gen AI opportunities. Discuss how proven Gen AI capabilities can be applied to your solution delivery practice to achieve the outcomes and priorities stakeholders expect. Lessons learned sow the foundation for future Gen AI scaling.
    • Assess your Gen AI readiness in your solution delivery teams. Clarify the roles, processes, and tools needed for the implementation, use, and maintenance of Gen AI.

    Adopt Generative AI in Solution Delivery Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Adopt Generative AI in Solution Delivery Storyboard – A step-by-step guide that helps you assess whether Gen AI is right for your solution delivery practices.

    Gain an understanding of the potential opportunities that Gen AI can provide your solution delivery practices and answer the question "What should I do next?"

    • Adopt Generative AI in Solution Delivery Storyboard

    2. Gen AI Solution Delivery Readiness Assessment Tool – A tool to help you understand if your solution delivery practice is ready for Gen AI.

    Assess the readiness of your solution delivery team for Gen AI. This tool will ask several questions relating to your people, process, and technology, and recommend whether or not the team is ready to adopt Gen AI practices.

    • Gen AI Solution Delivery Readiness Assessment Tool
    [infographic]

    Further reading

    Adopt Generative AI in Solution Delivery

    Drive solution quality and team productivity with the right generative AI capabilities.

    Analyst Perspective

    Build the case for Gen AI with the right opportunities.

    Generative AI (Gen AI) presents unique opportunities to address many solution delivery challenges. Code generation can increase productivity, synthetic data generation can produce usable test data, and scanning tools can identify issues before they occur. To be successful, teams must be prepared to embrace the changes that Gen AI brings. Stakeholders must also give teams the opportunity to optimize their own processes and gauge the fit of Gen AI.

    Start small with the intent to learn. The right pilot initiative helps you learn the new technology and how it benefits your team without the headache of complex setups and lengthy training and onboarding. Look at your existing solution delivery tools to see what Gen AI capabilities are available and prioritize the use cases where Gen AI can be used out of the box.

    This is a picture of Andrew Kum-Seun

    Andrew Kum-Seun
    Research Director,
    Application Delivery and Management
    Info-Tech Research Group

    Executive Summary

    Your Challenge

    Delivery teams are under continuous pressure to deliver high-value, high-quality solutions with limited capacity in complex business and technical environments. Common challenges experienced by these teams include:

    • Attracting and retaining talent
    • Maximizing the return on technology
    • Confidently shifting to digital
    • Addressing competing priorities
    • Fostering a collaborative culture
    • Creating high-throughput teams

    Generative AI (Gen AI) offers a unique opportunity to address many of these challenges.

    Common Obstacles

    • Your stakeholders' understanding of what is Gen AI, its value and its application, can be driven by hype and misinterpretation. This confusion can lead to unrealistic expectations and set the wrong precedent for the role Gen AI is intended to play.
    • Your solution delivery process is not well documented and is often executed inconsistently. An immature practice will not yield the benefits stakeholders expect.
    • The Gen AI marketplace is very broad and diverse. Selecting the appropriate tools and partners is confusing and overwhelming.
    • There is a skills gap for what is needed to configure, adopt, and operate Gen AI.

    Info-Tech's Approach

    • Ground your Gen AI expectations. Set realistic and achievable goals centered on driving business value and efficiency across the entire solution delivery process by enabling Gen AI in key tasks and activities. Propose this process as the ideal pilot for Gen AI.
    • Select the right Gen AI opportunities. Discuss how proven Gen AI capabilities can be applied to your solution delivery practice and achieve the outcomes and priorities stakeholders expect. Lessons learned sow the foundation for future Gen AI scaling.
    • Assess your Gen AI readiness in your solution delivery teams. Clarify the roles, processes, and tools needed for the implementation, use, and maintenance of Gen AI.

    Info-Tech Insight

    Position Gen AI as a tooling opportunity to enhance the productivity and depth of your solution delivery practice. Current Gen AI tools are unable to address the various technical and human complexities that commonly occur in solution delivery. Assess the fit of Gen AI by augmenting low-risk, out-of-the-box tools in key areas of your solution delivery process and teams.

    Insight Summary

    Overarching Info-Tech Insight

    Position Gen AI is a tooling opportunity to enhance the productivity and depth of your solution delivery practice. However, current Gen AI tools are unable to address the various technical and human complexities that commonly occur in solution delivery. Assess the fit of Gen AI by augmenting low-risk, out-of-the-box tools in key areas of your solution delivery process and teams.

    Understand and optimize first, automate with Gen AI later.
    Gen AI magnifies solution delivery inefficiencies and constraints. Adopt a user-centric perspective to understand your solution delivery teams' interactions with solution delivery tools and technologies to better replicate how they complete their tasks and overcome challenges.

    Enable before buy. Buy before build.
    Your solution delivery vendors see AI as a strategic priority in their product and service offering. Look into your existing toolset and see if you already have the capabilities. Otherwise, prioritize using off-the-shelf solutions with pre-trained Gen AI capabilities and templates.

    Innovate but don't experiment.
    Do not reinvent the wheel and lower your risk of success. Stick to the proven use cases to understand the value and fit of Gen AI tools and how your teams can transform the way they work. Use your lessons learned to discover scaling opportunities.

    Blueprint benefits

    IT benefits

    Business benefits

    • Select the Gen AI tools and capabilities that meet both the solution delivery practice and team goals, such as:
    • Improved team productivity and throughput.
    • Increased solution quality and value.
    • Greater team satisfaction.
    • Motivate stakeholder buy-in for the investment in solution delivery practice improvements.
    • Validate the fit and opportunities with Gen AI for future adoption in other IT departments.
    • Increase IT satisfaction by improving the throughput and speed of solution delivery.
    • Reduce the delivery and operational costs of enterprise products and services.
    • Use a pilot to demonstrate the fit and value of Gen AI capabilities and supporting practices across business and IT units.

    What is Gen AI?

    An image showing where Gen AI sits within the artificial intelligence.  It consists of four concentric circles.  They are labeled from outer-to-inner circle in the following order: Artificial Intelligence; Machine Learning; Deep Learning; Gen AI

    Generative AI (Gen AI)
    A form of ML whereby, in response to prompts, a Gen AI platform can generate new output based on the data it has been trained on. Depending on its foundational model, a Gen AI platform will provide different modalities and use case applications.

    Machine Learning (ML)
    The AI system is instructed to search for patterns in a data set and then make predictions based on that set. In this way, the system learns to provide accurate content over time. This requires a supervised intervention if the data is inaccurate. Deep learning is self-supervised and does not require intervention.

    Artificial Intelligence (AI)
    A field of computer science that focuses on building systems to imitate human behavior. Not all AI systems have learning behavior; many systems (such as customer service chatbots) operate on preset rules.

    Info-Tech Insight

    Many vendors have jumped on Gen AI as the latest marketing buzzword. When vendors claim to offer Gen AI functionality, pin down what exactly is generative about it. The solution must be able to induce new outputs from inputted data via self-supervision – not trained to produce certain outputs based on certain inputs.

    Augment your solution delivery teams with Gen AI

    Position Gen AI as a tooling opportunity to enhance the productivity and depth of your solution delivery practice. Current Gen AI tools are unable to address the various technical and human complexities that commonly occur in solution delivery; assess the fit of Gen AI by augmenting low-risk, out-of-the-box tools in key areas of your solution delivery process and teams.

    Solution Delivery Team

    Humans

    Gen AI Bots

    Product owner and decision maker
    Is accountable for the promised delivery of value to the organization.

    Business analyst and architect
    Articulates the requirements and aligns the team to the business and technical needs.

    Integrator and builder
    Implements the required solution.

    Collaborator
    Consults and supports the delivery.

    Administrator
    Performs common administrative tasks to ensure smooth running of the delivery toolchain and end-solutions.

    Designer and content creator
    Provides design and content support for common scenarios and approaches.

    Paired developer and tester
    Acts as a foil for existing developer or tester to ensure high quality output.

    System monitor and support
    Monitors and recommends remediation steps for operational issues that occur.

    Research deliverable

    This research is accompanied by a supporting deliverable to help you accomplish your goals.

    Gen AI Solution Delivery Readiness Assessment Tool

    Assess the readiness of your solution delivery team for Gen AI. This tool will ask several questions relating to your people, process, and technology, and recommend whether the team is ready to adopt Gen AI practices.

    This is a series of three screenshots from the Gen AI Solution Delivery Readiness Assessment Tool

    Step 1.1

    Set the context

    Activities

    1.1.1 Understand the challenges of your solution delivery teams.

    1.1.2 Outline the value you expect to gain from Gen AI.

    This step involves the following participants:

    • Applications VP
    • Applications Director
    • Solution Delivery Manager
    • Solution Delivery Team

    Outcomes of this step

    • SWOT Analysis to help articulate the challenges facing your teams.
    • A Gen AI Canvas that will articulate the value you expect to gain.

    IT struggles to deliver solutions effectively

    • Lack of skills and resources
      Forty-six percent of respondents stated that it was very or somewhat difficult to attract, hire, and retain developers (GitLab, 2023; N=5,010).
    • Delayed software delivery
      Code development (37%), monitoring/observability (30%), deploying to non-production environments (30%), and testing (28%) were the top areas where software delivery teams or organizations encountered the most delays (GitLab, 2023, N=5,010).
    • Low solution quality and satisfaction
      Only 64% of applications were identified as effective by end users. Effective applications are identified as at least highly important and have high feature and usability satisfaction (Application Portfolio Assessment, August 2021 to July 2022; N=315).
    • Burnt out teams
      While workplace flexibility comes with many benefits, longer work hours jeopardize wellbeing. Sixty-two percent of organizations reported increased working hours, while 80% reported an increase in flexibility ("2022 HR Trends Report," McLean & Company, 2022; N=394) .

    Creating high-throughput teams is an organizational priority.

    CXOs ranked "optimize IT service delivery" as the second highest priority. "Achieve IT business" was ranked first.

    (CEO-CIO Alignment Diagnostics, August 2021 to July 2022; n=568)

    1.1.1 Understand the challenges of your solution delivery teams

    1-3 hours

    1. Complete a SWOT analysis of your solution delivery team to discover areas where Gen AI can be applied.
    2. Record this information in the Gen AI Solution Delivery Readiness Assessment Tool.

    Strengths

    Internal characteristics that are favorable as they relate to solution delivery

    Weaknesses

    Internal characteristics that are unfavorable or need improvement

    Opportunities

    External characteristics that you may use to your advantage

    Threats

    External characteristics that may be potential sources of failure or risk

    Record the results in the Gen AI Solution Delivery Readiness Assessment Tool

    Output

    • SWOT analysis of current state of solution delivery practice

    Participants

    • Applications VP
    • Applications Director
    • Solution Delivery Manager
    • Solution Delivery Team

    Gen AI can help solve your solution delivery challenges

    Why is software delivery an ideal pilot candidate for Gen AI?

    • Many software delivery practices are repeatable and standardized.
    • Software delivery roles that are using and implementing Gen AI are technically savvy.
    • Automation is a staple in many commonly used tools.
    • Change will likely not impact business operations.

    Improved productivity

    Gen AI jumpstarts the most laborious and mundane parts of software delivery. Delivery teams saved 22 hours (avg) per software use case when using AI in 2022, compared to last year when AI was not used ("Generative AI Speeds Up Software Development," PRNewswire, 2023).

    Fungible resources

    Teams are transferrable across different frameworks, platforms, and products. Gen AI provides the structure and guidance needed to work across a wider range of projects ("Game changer: The startling power generative AI is bringing to software development," KPMG, 2023).

    Improved solution quality

    Solution delivery artifacts (e.g. code) are automatically scanned to quickly identify bugs and defects based on recent activities and trends and validate against current system performance and capacity.

    Business empowerment

    AI enhances the application functionalities workers can build with low- and no-code platforms. In fact, "AI high performers are 1.6 times more likely than other organizations to engage non-technical employees in creating AI applications" ("The state of AI in 2022 — and a half decade in review." McKinsey, 2022, N=1,492).

    However, various fears, uncertainties, and doubts challenge Gen AI adoption

    Black Box

    Little transparency is provided on the tool's rationale behind content creation, decision making, and the use and storage of training data, creating risks for legal, security, intellectual property, and other areas.

    Role Replacement

    Some workers have job security concerns despite Gen AI being bound to their rule-based logic framework, the quality of their training data, and patterns of consistent behavior.

    Skills Gaps

    Teams need to gain expertise in AI/ML techniques, training data preparation, and continuous tooling improvements to support effective Gen AI adoption across the delivery practice and ensure reliable operations.

    Data Inaccuracy

    Significant good quality data is needed to build trust in the applicability and reliability of Gen AI recommendations and outputs. Teams must be able to combine Gen AI insights with human judgment to generate the right outcome.

    Slow Delivery of AI Solution

    Timelines are sensitive to organizational maturity, experience with Gen AI, and investments in good data management practices. 65% of organizations said it took more than three months to deploy an enterprise-ready AIOps solution (OpsRamp, 2022).

    Define the value you want Gen AI to deliver

    Well-optimized Gen AI instills stakeholder confidence in ongoing business value delivery and ensures stakeholder buy-in, provided proper expectations are set and met. However, business value is not interpreted or prioritized the same across the organization. Come to a common business value definition to drive change in the right direction by balancing the needs of the individual, team, and organization.

    Business value cannot always be represented by revenue or reduced expenses. Dissecting value by the benefit type and the value source's orientation allows you to see the many ways in which Gen AI brings value to the organization.

    Financial benefits vs. intrinsic needs

    • Financial benefits refers to the degree to which the value source can be measured through monetary metrics, such as revenue generation and cost saving.
    • Intrinsic needs refers to how a product, service, or business capability enhanced with Gen AI meets functional, user experience, and existential needs.

    Inward vs. outward orientation

    • Inward refers to value sources that are internally impacted by Gen AI and improve your employees' and teams' effectiveness in performing their responsibilities.
    • Outward refers to value sources that come from your interaction with external stakeholders and customers and were improved from using Gen AI.

    See our Build a Value Measurement Framework blueprint for more information about business value definition.

    An image of the Business Value Matrix for Gen AI

    Measure success with the right metrics

    Establishing and monitoring metrics are powerful ways to drive behavior and strategic changes in your organization. Determine the right measures that demonstrate the value of your Gen AI implementation by aligning them with your Gen AI objectives, business value drivers, and non-functional requirements.

    Select metrics with different views

    1. Solution delivery practice effectiveness
      The ability of your practice to deliver, support, and operate solutions with Gen AI
      Examples: Solution quality and throughput, delivery and operational costs, number of defects and issues, and system quality
    2. Solution quality and value
      The outcome of your solutions delivered with Gen AI tools
      Examples: Time and money saved, utilization of products and services, speed of process execution, number of errors, and compliance with standards
    3. Gen AI journey goals and milestones
      Your organization's position in your Gen AI journey
      Examples: Maturity score, scope of Gen AI adoption, comfort and
      confidence with Gen AI capabilities, and complexity of Gen AI use cases

    Leverage Info-Tech's Diagnostics

    IT Management & Governance

    • Improvement to application development quality and throughput effectiveness
    • Increased importance of application delivery and maintenance capabilities across the IT organization
    • Delegation of delivery accountability across more IT roles

    CIO Business Vision

    • Improvements to IT satisfaction and value from delivered solutions
    • Changes to the value and importance of IT core services enabled with Gen AI
    • The state of business and IT relationships
    • Capability to deliver and support Gen AI effectively

    1.1.2 Outline the value you expect to gain from Gen AI

    1-3 hours

    1. Complete the following fields to build your Gen AI canvas:
      1. Problem that Gen AI is intending to solve
      2. List of stakeholders
      3. Desired business and IT outcomes
      4. In-scope solution delivery teams, systems, and capabilities.
    2. Record this information in the Gen AI Solution Delivery Readiness Assessment Tool.

    Output

    • Gen AI Canvas

    Participants

    • Applications VP
    • Applications Director
    • Solution Delivery Manager
    • Solution Delivery Team

    Record the results in the Gen AI Solution Delivery Readiness Assessment Tool

    1.1.2 Example

    Example of an outline of the value you expect to gain from Gen AI

    Problem statements

    • Manual testing procedures hinder pace and quality of delivery.
    • Inaccurate requirement documentation leads to constant redesigning.

    Business and IT outcomes

    • Improve code quality and performance.
    • Expedite solution delivery cycle.
    • Improve collaboration between teams and reduce friction.

    List of stakeholders

    • Testing team
    • Application director
    • CIO
    • Design team
    • Project manager
    • Business analysts

    In-scope solution delivery teams, system, and capabilities

    • Web
    • Development
    • App development
    • Testing
    • Quality assurance
    • Business analysts
    • UI/UX design

    Align your objectives to the broader AI strategy

    Why is an organizational AI strategy important for Gen AI?

    • All Gen AI tactics and capabilities are designed, delivered, and managed to support a consistent interpretation of the broader AI vision and goals.
    • An organizational strategy gives clear understanding of the sprawl, criticality, and risks of Gen AI solutions and applications to other IT capabilities dependent on AI.
    • Gen AI initiatives are planned, prioritized, and coordinated alongside other software delivery practice optimizations and technology modernization initiatives.
    • Resources, skills, and capacities are strategically allocated to meet the needs of Gen AI considering other commitments in the software delivery optimization backlog and roadmap.
    • Gen AI expectations and practices uphold the persona, values, and principles of the software delivery team.

    What is an AI strategy?

    An AI strategy details the direction, activities, and tactics to deliver on the promise of your AI portfolio. It often includes:

    • AI vision and goals
    • Application, automation, and process portfolio involved or impacted by AI
    • Values and principles
    • Health of your AI portfolio
    • Risks and constraints
    • Strategic roadmap

    Step 1.2

    Evaluate opportunities for Gen AI

    Activities

    1.2.1 Align Gen AI opportunities with teams and capabilities.

    This step involves the following participants:

    • Applications VP
    • Applications Director
    • Solution Delivery Manager
    • Solution Delivery Team

    Outcomes of this step

    • Understand the Gen AI opportunities for your solution delivery practice.

    Learn how Gen AI is employed in solution delivery

    Gen AI opportunity Common Gen AI tools and vendors Teams than can benefit How can teams leverage this? Case study
    Synthetic data generation
    • Testing
    • Data Analysts
    • Privacy and Security
    • Create test datasets
    • Replace sensitive personal data

    How Unity Leverages Synthetic Data

    Code generation
    • Development
    • Testing
    • Code Templates & Boilerplate
    • Code Refactoring

    How CI&T accelerated development by 11%

    Defect forecasting and debugging
    • Project Manager & Quality Assurance
    • Development
    • Testing
    • Identify root cause
    • Static and dynamic code analysis
    • Debugging assistance

    Altran Uses Microsoft Code Defect AI Solution

    Requirements documentation and elicitation
    • Business Analysts
    • Development
    • Document functional requirements
    • Writing test cases

    Google collaborates with Replit to reduce time to bring new products to market by 30%

    UI design and prototyping
    • UI/UX Design
    • Development
    • Deployment
    • Rapid prototyping
    • Design assistance

    How Spotify is Upleveling Their Entire Design Team

    Other common AI opportunities solutions include test case generation, code translation, use case creation, document generation, and automated testing.

    Opportunity 1: Synthetic data generation

    Create artificial data that mimics the structure of real-life data.

    What are the expected benefits?

    • Availability of test data: Creation of large volumes of data compatible for testing multiple systems within the organization.
    • Improved privacy: Substituting real data with artificial leads to reduced data leaks.
    • Quicker data provisioning: Automated generation of workable datasets aligned to company policies.

    What are the notable risks and challenges?

    • Generalization and misrepresentations: Data models used in synthetic data generation may not be an accurate representation of production data because of potentially conflicting definitions, omission of dependencies, and multiple sources of truth.
    • Lack of accurate representation: It is difficult for synthetic data to fully capture real-world data nuances.
    • Legal complexities: Data to build and train the Gen AI tool does not comply with data residency and management standards and regulations.

    How should teams prepare for synthetic data generation?

    It can be used:

    • To train machine learning models when there is not enough real data, or the existing data does not meet specific needs.
    • To improve quality of test by using data that closely resembles production without the risk of leveraging sensitive and private information.

    "We can simply say that the total addressable market of synthetic data and the total addressable market of data will converge,"
    Ofir Zuk, CEO, Datagen (Forbes, 2022)

    Opportunity 2: Code generation

    Learn patterns and automatically generate code.

    What are the expected benefits?

    • Increased productivity: It allows developers to generate more code quickly.
    • Improved code consistency: Code is generated using a standardized model and lessons learnt from successful projects.
    • Rapid prototyping: Expedite development of a working prototype to be verified and validated.

    What are the notable risks and challenges?

    • Limited contextual understanding: AI may lack domain-specific knowledge or understanding of requirements.
    • Dependency: Overreliance on AI generated codes can affect developers' creativity.
    • Quality concerns: Generated code is untested and its alignment to coding and quality standards is unclear.

    How should teams prepare for code generation?

    It can be used to:

    • Build solutions without the technical expertise of traditional development.
    • Discover different solutions to address coding challenges.
    • Kickstart new development projects with prebuilt code.

    According to a survey conducted by Microsoft's GitHub, a staggering 92% of programmers were reported as using AI tools in their workflow (GitHub, 2023).

    Opportunity 3: Defect forecasting & debugging

    Predict and proactively address defects before they occur.

    What are the expected benefits?

    • Reduced maintenance cost: Find defects earlier in the delivery process, when it's cheaper to fix them.
    • Increased efficiency: Testing efforts can remain focused on critical and complex areas of solution.
    • Reduced risk: Find critical defects before the product is deployed to production.

    What are the notable risks and challenges?

    • False positives and negatives: Incorrect interpretation and scope of defect due to inadequate training of the Gen AI model.
    • Inadequate training: Training data does not reflect the complexity of the solutions code.
    • Not incorporating feedback: Gen AI models are not retrained in concert with solution changes.

    How should teams prepare for defect forecasting and debugging?

    It can be used to:

    • Perform static and dynamic code analysis to find vulnerabilities in the solution source code.
    • Forecast potential issues of a solution based on previous projects and industry trends.
    • Find root cause and suggest solutions to address found defects.

    Using AI technologies, developers can reduce the time taken to debug and test code by up to 70%, allowing them to finish projects faster and with greater accuracy (Aloa, 2023).

    Opportunity 4: Requirements documentation & elicitation

    Capturing, documenting, and analyzing function and nonfunctional requirements.

    What are the expected benefits?

    • Improve quality of requirements: Obtain different perspectives and contexts for the problem at hand and help identify ambiguities and misinterpretation of risks and stakeholder expectation.
    • Increased savings: Fewer resources are consumed in requirements elicitation activities.
    • Increased delivery confidence: Provide sufficient information for the solution delivery team to confidently estimate and commit to the delivery of the requirement.

    What are the notable risks and challenges?

    • Conflicting bias: Gen AI models may interpret the problem differently than how the stakeholders perceive it.
    • Organization-specific interpretation: Inability of the Gen AI models to accommodate unique interpretation of terminologies, standards, trends and scenarios.
    • Validation and review: Interpreting extracted insights requires human validation.

    How should teams prepare for requirements documentation & elicitation?

    It can be used to:

    • Document requirements in a clear and concise manner that is usable to the solution delivery team.
    • Analyze and test requirements against various user, business, and technical scenarios.

    91% of top businesses surveyed report having an ongoing investment in AI (NewVantage Partners, 2021).

    Opportunity 5: UI design and prototyping

    Analyze existing patterns and principles to generate design, layouts, and working solutions.

    What are the expected benefits?

    • Increased experimentation: Explore different approaches and tactics to solve a solution delivery problem.
    • Improved collaboration: Provide quick design layouts that can be reshaped based on stakeholder feedback.
    • Ensure design consistency: Enforce a UI/UX design standard for all solutions.

    What are the notable risks and challenges?

    • Misinterpretation of UX Requirements: Gen AI model incorrectly assumes a specific interpretation of user needs, behaviors, and problem.
    • Incorrect or missing requirements: Lead to extensive redesigns and iterations, adding to costs while hampering user experience.
    • Design creativity: May lack originality and specific brand aesthetics if not augmented well with human customizability and creativity.

    How should teams prepare for UI design and prototyping?

    It can be used to:

    • Visualize the solution through different views and perspectives such as process flows and use-case diagrams.
    • Create working prototypes that can be verified and validated by stakeholders and end users.

    A study by McKinsey & Company found that companies that invest in AI-driven design outperform their peers in revenue growth and customer experience metrics. They were found to achieve up to two times higher revenue growth than industry peers and up to 10% higher net promoter score (McKinsey & Company, 2018).

    Determine the importance of your opportunities by answering these questions

    Realizing the complete potential of Gen AI relies on effectively fostering its adoption and resulting changes throughout the entire solution delivery process.

    What are the challenges faced by your delivery teams that could be addressed by Gen AI?

    • Recognize the precise pain points, bottlenecks, or inefficiencies faced by delivery teams.
    • Include all stakeholders' perspectives during problem discovery and root cause analysis.

    What's holding back Gen AI adoption in the organization?

    • Apart from technical barriers, address cultural and organizational challenges and discuss how organizational change management strategies can mitigate Gen AI adoption risk.

    Are your objectives aligned with Gen AI capabilities?

    • Identify areas where processes can be modernized and streamlined with automation.
    • Evaluate the current capabilities and resources available within the organization to leverage Gen AI technologies effectively.

    How can Gen AI improve the entire solution delivery process?

    • Investigate and evaluate the improvements Gen AI can reasonably deliver, such as increased accuracy, quickened delivery cycles, improved code quality, or enhanced cross-functional collaboration.

    1.2.1 Align Gen AI opportunities to teams and capabilities

    1-3 hours

    1. Associate the Gen AI opportunities that can be linked to your system capabilities. These opportunities refer to the potential applications of generative AI techniques, such as code generation or synthetic data, to address specific challenges.
      1. Start by analyzing your system's requirements, constraints, and areas where Gen AI techniques can bring value. Identify the potential benefits of integrating Gen AI, such as increased productivity, or enhanced creativity.
      2. Next, discern potential risks or challenges, such as dependency or quality concerns, associated with the opportunity implementation.
    2. Record this information in the Gen AI Solution Delivery Readiness Assessment Tool.

    Output

    • Gen AI opportunity selection

    Participants

    • Applications VP
    • Applications Director
    • Solution Delivery Manager
    • Solution Delivery Team

    Record the results in the Gen AI Solution Delivery Readiness Assessment Tool

    Keep an eye out for red flags

    Not all Gen AI opportunities are delivered and adopted the same. Some present a bigger risk than others.

    • Establishing vague targets and success criteria
    • Defining Gen AI as substitution of human capital
    • Open-source software not widely adopted or validated
    • High level of dependency on automation
    • Unadaptable cross-functional training across organization
    • Overlooking privacy, security, legal, and ethical implications
    • Lack of Gen AI expertise and understanding of good practices

    Step 1.3

    Assess your readiness for Gen AI

    Activities

    1.3.1 Assess your readiness for Gen AI.

    This step involves the following participants:

    • Applications VP
    • Applications Director
    • Solution Delivery Manager
    • Solution Delivery Team

    Outcomes of this step

    • A completed Gen AI Readiness Assessment to confirm how prepared you are to embrace Gen AI in your solution delivery team.

    Prepare your SDLC* to leverage Gen AI

    As organizations evolve and adopt more tools and technology, their solution delivery processes become more complex. Process improvement is needed to simplify complex and undocumented software delivery activities and artifacts and prepare it for Gen AI. Gen AI scales process throughput and output quantity, but it multiplies the negative impact of problems the process already has.

    When is your process ready for Gen AI?

    • Solution value Ensures the accuracy and alignment of the committed feature and change requests to what the stakeholder truly expects and receives.
    • ThroughputDelivers new products, enhancements, and changes at a pace and frequency satisfactory to stakeholder expectations and meets delivery commitments.
    • Process governance Has clear ownership and appropriate standardization. The roles, activities, tasks, and technologies are documented and defined. At each stage of the process someone is responsible and accountable.
    • Process management Follows a set of development frameworks, good practices, and standards to ensure the solution and relevant artifacts are built, tested, and delivered consistently and repeatably.
    • Technical quality assurance – Accommodates committed non-functional requirements within the stage's outputs to ensure products meet technical excellence expectations.

    *software development lifecycle

    To learn more, visit Info-Tech's Modernize Your SDLC blueprint.

    To learn more, visit Info-Tech's Build a Winning Business Process Automation Playbook

    Assess the impacts from Gen AI changes

    Ensure that no stone is left unturned as you evaluate the fit of Gen AI and prepare your adoption and support plans.

    By shining a light on considerations that might have otherwise escaped planners and decision makers, an impact analysis is an essential component to Gen AI success. This analysis should answer the following questions on the impact to your solution delivery teams.

    1. Will the change impact how our clients/customers receive, consume, or engage with our products/services?
    2. Will there be an increase in operational costs, and a change to compensation and/or rewards?
    3. Will this change increase the workload and alter staffing levels?
    4. Will the vision or mission of the team change?
    5. Will a new or different set of skills be needed?
    6. Will the change span multiple locations/time zones?
    7. Are multiple products/services impacted by this change?
    8. Will the workflow and approvals be changed, and will there be a substantial change to scheduling and logistics?
    9. Will the tools of the team be substantially different?
    10. Will there be a change in reporting relationships?

    See our Master Organizational Change Management Practices blueprint for more information.

    Brace for impact

    A thorough analysis of change impacts will help your software delivery teams and change leaders:

    • Bypass avoidable problems.
    • Remove non-fixed barriers to success.
    • Acknowledge and minimize the impact of unavoidable barriers.
    • Identify and leverage potential benefits.
    • Measure the success of the change.

    Many key IT capabilities are required to successfully leverage Gen AI

    Portfolio Management

    An accurate and rationalized inventory of all Gen AI tools verifies they support the goals and abide to the usage policies of the broader delivery practice. This becomes critical when tooling is updated frequently and licenses and open- source community principles drastically change (e.g. after an acquisition).

    Quality Assurance

    Gen AI tools are routinely verified and validated to ensure outcomes are accurate, complete, and aligned to solution delivery quality standards. Models are retrained using lessons learned, new use cases, and updated training data.

    Security & Access Management

    Externally developed and trained Gen AI models may not include the measures, controls, and tactics you need to prevent vulnerabilities and protect against threats that are critical in your security frameworks, policies, and standards.

    Data Management & Governance

    All solution delivery data and artifacts can be transformed and consumed in various ways as they transit through solution delivery and Gen AI tools. Data integrations, structures, and definitions must be well-defined, governed, and monitored.

    OPERATIONAL SUPPORT

    Resources are available to support the ongoing operations of the Gen AI tool, including infrastructure, preparing training data, and managing integration with other tools. They are also prepared to recover backups, roll back, and execute recovery plans at a moment's notice.

    Apply Gen AI good practices in your solution delivery practice

    1. Keep the human in the loop.
      Gen AI models cannot produce high-quality content with 100% confidence. Keeping the human in the loop allows people to directly give feedback to the model to improve output quality.
    2. Strengthen prompt and query engineering.
      The value of the outcome is dependent on what is being asked. Good prompts and queries focus on creating the optimal input by selecting and phrasing the appropriate words, sentence structures, and punctuation to illustrate the focus, scope, problem, and boundaries.
    3. Thoughtfully prepare your training data.
      Externally hosted Gen AI tools may store your training data in their systems or use it to train their other models. Intellectual property and sensitive data can leak into third-party systems and AI models if it is not properly masked and sanitized.
    4. Build guardrails into your Gen AI models.
      Guardrails can limit the variability of any misleading Gen AI responses by defining the scope and bounds of the response, enforcing the policies of its use, and clarifying the context of its response.
    5. Monitor your operational costs.
      The cost breakdown will vary among the types of Gen AI solution and the vendor offerings. Cost per query, consultant fees, infrastructure hosting, and licensing costs are just a few cost factors. Open source can be an attractive cost-saving option, but you must be willing to invest in the roles to assume traditional vendor accountabilities.
    6. Check the licenses of your Gen AI tool.
      Each platform has licenses and agreements on how their solution can or cannot be used. They limit your ability to use the tool for commercial purposes or reproductions or may require you to purchase and maintain a specific license to use their solution and materials.

    See Build Your Generative AI Roadmap for more information.

    Assess your Gen AI readiness

    • Solution delivery team
      The team is educated on Gen AI, its use cases, and the tools that enable it. They have the skills and capacity to implement, create, and manage Gen AI.
    • Solution delivery process and tools
      The solution delivery process is documented, repeatable, and optimized to use Gen AI effectively. Delivery tools are configured to enable, leverage and manage Gen AI assets to improve their performance and efficiency.
    • Solution delivery artifacts
      Delivery artifacts (e.g. code, scripts, documents) that will be used to train and be leveraged by Gen AI tools are discoverable, accurate, complete, standardized, of sufficient quantity, optimized for Gen AI use, and stored in an accessible shared central repository.
    • Governance
      Defined policies, role definitions, guidelines, and processes that guide the implementation, development, operations, and management of Gen AI.
    • Vision and executive support
      Clear alignment of Gen AI direction, ambition, and objectives with broader business and IT priorities. Stakeholders support the Gen AI initiative and allocate human and financial resources for its implementation within the solution delivery team.
    • Operational support
      The capabilities to manage the Gen AI tools and ensure they support the growing needs of the solution delivery practice, such as security management, hosting infrastructure, risk and change management, and data and application integration.

    1.3.1 Assess your readiness for Gen AI

    1-3 hours

    1. Review the current state of your solution delivery teams including their capacity, skills and knowledge, delivery practices, and tools and technologies.
    2. Determine the readiness of your team to adopt Gen AI.
    3. Discuss the gaps that need to be filled to be successful with Gen AI.
    4. Record this information in the Gen AI Solution Delivery Readiness Assessment Tool.

    Record the results in the Gen AI Solution Delivery Readiness Assessment Tool

    Output

    • Gen AI Solution Delivery Readiness Assessment

    Participants

    • Applications VP
    • Applications Director
    • Solution Delivery Manager
    • Solution Delivery Team

    Recognize that Gen AI does not require a fully optimized solution delivery process

    1. Consideration; 2. Exploration; 3. Incorporation; 4. Proliferation; 5. Optimization.  Steps 3-5 are Recommended maturity levels to properly embrace Gen AI.

    To learn more, visit Info-Tech's Develop Your Value-First Business Process Automation (BPA) Strategy.

    Be prepared to take the next steps

    Deliver Gen AI to your solution delivery teams

    Modernize Your SDLC
    Efficient and effective SDLC practices are vital, as products need to readily adjust to evolving and changing business needs and technologies.

    Adopt Generative AI in Solution Delivery
    Generative AI can drive productivity and solution quality gains to your solution delivery teams. Level set expectations with the right use case to demonstrate its value potential.

    Select Your AI Vendor & Implementation Partner
    The right vendor and partner are critical for success. Build the selection criteria to shortlist the products and services that best meets the current and future needs of your teams.

    Drive Business Value With Off-the-Shelf AI
    Build a framework that will guide your teams through the selection of an off-the-shelf AI tool with a clear definition of the business case and preparations for successful adoption.

    Build Your Enterprise Application Implementation Playbook
    Your Gen AI implementation doesn't start with technology, but with an effective plan that your team supports and is aligned to broader stakeholder and sponsor priorities and goals.

    Build your Gen AI practice

    • Get Started With AI
    • AI Strategy & Generative AI Roadmap
    • AI Governance

    Related Info-Tech Research

    Build a Winning Business Process Automation Playbook
    Optimize and automate your business processes with a user-centric approach.

    Embrace Business Managed Applications
    Empower the business to implement their own applications with a trusted business-IT relationship.

    Application Portfolio Management Foundations
    Ensure your application portfolio delivers the best possible return on investment.

    Maximize the Benefits from Enterprise Applications with a Center of Excellence
    Optimize your organization's enterprise application capabilities with a refined and scalable methodology.

    Create an Architecture for AI
    Build your target state architecture from predefined best-practice building blocks.

    Deliver on Your Digital Product Vision
    Build a product vision your organization can take from strategy through execution.

    Enhance Your Solution Architecture Practices
    Ensure your software systems solution is architected to reflect stakeholders' short- and long-term needs.

    Apply Design Thinking to Build Empathy With the Business
    Use design thinking and journey mapping to make IT the business' go-to problem solver.

    Modernize Your SDLC
    Deliver quality software faster with new tools and practices.

    Drive Business Value With Off-the-Shelf AI
    A practical guide to ensure return on your off-the-shelf AI investment.

    Bibliography

    "Altran Helps Developers Write Better Code Faster with Azure AI." Microsoft, 2020.
    "Apply Design Thinking to Complex Teams, Problems, and Organizations." IBM, 2021.
    Bianca. "Unleashing the Power of AI in Code Generation: 10 Applications You Need to Know — AITechTrend." AITechTrend, 16 May 2023.
    Biggs, John. "Deep Code Cleans Your Code with the Power of AI." TechCrunch, 26 Apr 2018.
    "Chat GPT as a Tool for Business Analysis — the Brazilian BA." The Brazilian BA, 24 Jan 2023.
    Davenport, Thomas, and Randy Bean. "Big Data and AI Executive Survey 2019." New Vantage Partners, 2019.
    Davenport, Thomas, and Randy Bean. "Big Data and AI Executive Survey 2021." New Vantage Partners, 2021.
    Das, Tamal. "9 Best AI-Powered Code Completion for Productive Development." Geek flare, 5 Apr 2023.
    Gondrezick, Ilya. "Council Post: How AI Can Transform the Software Engineering Process." Forbes, 24 Apr 2020.
    "Generative AI Speeds up Software Development: Compass UOL Study." PR Newswire, 29 Mar 2023.
    "GitLab 2023 Global Develops Report Series." Gitlab, 2023.
    "Game Changer: The Startling Power Generative AI Is Bringing to Software Development." KPMG, 30 Jan 2023.
    "How AI Can Help with Requirements Analysis Tools." TechTarget, 28 July 2020.
    Indra lingam, Ashanta. "How Spotify Is Upleveling Their Entire Design Team." Framer, 2019.
    Ingle, Prathamesh. "Top Artificial Intelligence (AI) Tools That Can Generate Code to Help Programmers." Matchcoat, 1 Jan 2023.
    Kaur, Jagreet . "AI in Requirements Management | Benefits and Its Processes." Xenon Stack, 13 June 2023.
    Lange, Danny. "Game On: How Unity Is Extending the Power of Synthetic Data beyond the Gaming Industry." CIO, 17 Dec 2020.
    Lin, Ying. "10 Artificial Intelligence Statistics You Need to Know in 2020." OBERLO, 17 Mar. 2023.
    Mauran, Cecily. "Whoops, Samsung Workers Accidentally Leaked Trade Secrets via ChatGPT." Mashable, 6 Apr 2023.

    Succeed With Digital Strategy Execution

    • Buy Link or Shortcode: {j2store}527|cart{/j2store}
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    • Parent Category Name: Customer Relationship Management
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    • Rising customer expectations and competitive pressures have accelerated the pace at which organizations are turning to digital transformation to drive revenue or cut costs.
    • Many digital strategies are not put into action, and instead sit on the shelf. A digital strategy that is not translated into specific projects and initiatives will provide no value to the organization.
    • Executing a digital strategy is easier said than done: IT often lacks the necessary framework to create a roadmap, or fails to understand how new applications can enable the vision outlined in the strategy.

    Our Advice

    Critical Insight

    • A digital strategy needs a clear roadmap to succeed. Too many digital strategies are lofty statements of objective with no clear avenue for actual execution: create a digital strategy application roadmap to avoid this pitfall.
    • Understand the art of execution. Application capabilities are rapidly evolving: IT must stand ready to educate the business on how new applications can be used to pursue the digital strategy.

    Impact and Result

    • IT must work with the business to parse specific technology drivers from the digital strategy, distill strategic requirements, and create a prescriptive roadmap of initiatives that will close the gaps between the current state and the target state outlined in the digital strategy. Doing so well is a path to the CIO’s office.
    • To better serve the organization, IT leaders must stay abreast of key application capabilities and trends. Exciting new developments such as artificial intelligence, IoT, and machine learning have opened up new avenues for process digitization, but IT leaders need to make a concerted effort to understand what modern applications bring to the table for technology enablement of the digital strategy.
    • Taking an agile approach to application roadmap development will help to provide a clear path forward for tackling digital strategy execution, while also allowing for flexibility to update and iterate as the internal and external environment changes.

    Succeed With Digital Strategy Execution Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should have a structured approach to translating your digital strategy to specific application initiatives, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Parse digital strategy drivers

    Parse specific technology drivers out of the formal enterprise digital strategy.

    • Succeed With Digital Strategy Execution – Phase 1: Parse Your Digital Strategy for Critical Technology Drivers

    2. Map drivers to enabling technologies

    Review and understand potential enabling applications.

    • Succeed With Digital Strategy Execution – Phase 2: Map Your Drivers to Enabling Applications

    3. Create the application roadmap to support the digital strategy

    Use the drivers and an understanding of enabling applications to put together an execution roadmap that will support the digital strategy.

    • Succeed With Digital Strategy Execution – Phase 3: Create an Application Roadmap That Supports the Digital Strategy
    • Digital Strategy Roadmap Tool
    • Application Roadmap Presentation Template
    • Digital Strategy Communication and Execution Plan Template
    [infographic]

    Workshop: Succeed With Digital Strategy Execution

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Validate the Digital Strategy

    The Purpose

    Review and validate the formal enterprise digital strategy.

    Key Benefits Achieved

    Confirmation of the goals, objectives, and direction of the organization’s digital strategy.

    Activities

    1.1 Review the initial digital strategy.

    1.2 Determine gaps.

    1.3 Refine digital strategy scope and vision.

    1.4 Finalize digital strategy and validate with stakeholders.

    Outputs

    Validated digital strategy

    2 Parse Critical Technology Drivers

    The Purpose

    Enumerate relevant technology drivers from the digital strategy.

    Key Benefits Achieved

    List of technology drivers to pursue based on goals articulated in the digital strategy.

    Activities

    2.1 Identify affected process domains.

    2.2 Brainstorm impacts of digital strategy on technology enablement.

    2.3 Distill critical technology drivers.

    2.4 Identify KPIs for each driver.

    Outputs

    Affected process domains (based on APQC)

    Critical technology drivers for the digital strategy

    3 Map Drivers to Enabling Applications

    The Purpose

    Relate your digital strategy drivers to specific, actionable application areas.

    Key Benefits Achieved

    Understand the interplay between the digital strategy and impacted application domains.

    Activities

    3.1 Build and review current application inventory for digital.

    3.2 Execute fit-gap analysis between drivers and current state inventory.

    3.3 Pair technology drivers to specific enabling application categories.

    Outputs

    Current-state application inventory

    Fit-gap analysis

    4 Understand Applications

    The Purpose

    Understand how different applications support the digital strategy.

    Understand the art of the possible.

    Key Benefits Achieved

    Knowledge of how applications are evolving from a features and capabilities perspective, and how this pertains to digital strategy enablement.

    Activities

    4.1 Application spotlight: customer experience.

    4.2 Application spotlight: content and collaboration.

    4.3 Application spotlight: business intelligence.

    4.4 Application spotlight: enterprise resource planning.

    Outputs

    Application spotlights

    5 Build the Digital Application Roadmap

    The Purpose

    Create a concrete, actionable roadmap of application and technology initiatives to move the digital strategy forward.

    Key Benefits Achieved

    Clear, concise articulation of application roadmap for supporting digital that can be communicated to the business.

    Activities

    5.1 Build list of enabling projects and applications.

    5.2 Create prioritization criteria.

    5.3 Build the digital strategy application roadmap.

    5.4 Socialize the roadmap.

    5.5 Delineate responsibility for roadmap execution.

    Outputs

    Application roadmap for the digital strategy

    RACI chart for digital strategy roadmap execution

    Application Maintenance

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    • member rating overall impact: 10.0/10
    • member rating average dollars saved: N/A
    • member rating average days saved: N/A
    • Parent Category Name: Applications
    • Parent Category Link: /applications

    The challenge

    • If you work with application maintenance or operations teams that handle the "run" of your applications, you may find that the sheer volume and variety of requests create large backlogs.
    • Your business and product owners may want scrum or DevOps teams to work on new functionality rather than spend effort on lifecycle management.
    • Increasing complexity and increasing reliance on technology may create unrealistic expectations for your maintenance teams. Business applications must be available around the clock, and new feature roadmaps cannot be side-tracked by maintenance.

    Our advice

    Insight

    • Improving maintenance focus may mean doing less work but create more value. Your teams need to be realistic about what commitments they take—balance maintenance with business value and risk levels.
    • Treat maintenance the same as any other development practice. Use the same intake and prioritization practices. Uphold the same quality standards.

    Impact and results 

    • Justify the necessity of streamlined and regular maintenance. Understand each stakeholder's objectives and concerns, validate them against your staff's current state, processes, and technologies involved.
    • Maintenance and risk go hand in hand. And the business wants to move forward all the time as well. Strengthen your prioritization practice. Use a holistic view of the business and technical impacts, risks, urgencies across the maintenance needs and requests. That allows you to justify their respective positions in the overall development backlog. Identify opportunities to bring some requirements and features together.
    • Build a repeatable process with appropriate governance around it. Ensure that people know their roles and responsibilities and are held accountable.
    • Instill development best-practices into your maintenance processes.

    The roadmap

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    Get started.

    Read our executive brief to understand everyday struggles regarding application maintenance, the root causes, and our methodology to overcome these. We show you how we can support you.

    Understand your maintenance priorities

    Identify your stakeholders and understand their drivers.

    • Streamline Application Maintenance – Phase 1: Assess the Current Maintenance Landscape (ppt)
    • Application Maintenance Operating Model Template (doc)
    • Application Maintenance Resource Capacity Assessment (xls)
    • Application Maintenance Maturity Assessment (xls)

    Define and employ maintenance governance

    Identify the right level of governance appropriate to your company and business context for your application maintenance. That ensures that people uphold standards across maintenance practices.

    • Streamline Application Maintenance – Phase 2: Develop a Maintenance Release Schedule (ppt)

    Enhance your prioritization practices

    Most companies cannot do everything for all applications and systems. Build your maintenance triage and prioritization rules to safeguard your company, maximize business value generation and IT risks and requirements.

    • Streamline Application Maintenance – Phase 3: Optimize Maintenance Capabilities (ppt)

    Streamline your maintenance delivery

    Define quality standards in maintenance practices. Enforce these in alignment with the governance you have set up. Show a high degree of transparency and open discussions on development challenges.

    • Streamline Application Maintenance – Phase 4: Streamline Maintenance Delivery (ppt)
    • Application Maintenance Business Case Presentation Document (ppt)

     

     

    IT Talent Trends 2022

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    • member rating overall impact: 8.0/10 Overall Impact
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    • member rating average days saved: Read what our members are saying
    • Parent Category Name: People & Leadership
    • Parent Category Link: /people-and-leadership

    Business and IT leaders aiming to build and keep successful teams in 2022 must:

    • Optimize IT in the face of a competitive labor market.
    • Build or maintain a culture of diversity, equity, and inclusion.
    • Manage the monumental shift to the new normal of remote work.
    • Weather the Great Resignation and come out on top.
    • Correctly assess development areas for their teams.
    • Justify investing in IT talent.

    Our Advice

    Critical Insight

    • If 2021 was about beginning to act on employee needs, 2022 will be about strategically examining each trend to ensure that the organization's promises to take action are more than lip service.
    • Employees have always been able to see through disingenuous attempts to engage them, but in 2022 the stakes are higher due to increased talent mobility.

    Impact and Result

    This report includes:

    • A concise, executive-ready trend report.
    • Data and insights from IT organizations from around the world.
    • Steps to take for each of the trends depending on your current maturity level.
    • Examples and case studies.
    • Links to in-depth Info-Tech research and tools.

    IT Talent Trends 2022 Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. IT Talent Trends Report for 2022 – A report to help you incorporate new ways of working into your business to build and keep the best team.

    Discover Info-Tech’s 2022 talent trends for IT leaders, which will provide insight into taking a strategic approach to navigate the post-pandemic IT talent landscape.

    • IT Talent Trends Report for 2022

    Infographic

    Further reading

    IT Talent Trends 2022

    The last two years have been a great experiment … but it’s not over yet.

    Incorporate new ways of working into your business to build and keep the best team.

    Over the past two years, organizations have ventured into unprecedented ways of working and supporting their employees, as they tried to maintain productivity through the pandemic. This experiment has made lasting changes to both business models and employee expectations, and these effects will continue to be seen long after we return to a “new normal.”

    While the pandemic forced us to work differently for the past two years, looking forward, successful organizations will incorporate new ways of working into their business models – beyond simply having a remote work policy.

    How we work, source roles, and develop talent continue to evolve as we navigate a different world with employees being more vocal in their desires, and leaders continue to play a key role.

    The IT talent market will never be the same, and organizations must reevaluate their employee experience from the bottom up to successfully weather the shift to the new normal.

    IT Talent Trends 2022

    Strategic Recruiting Finds Good Talent

    Finding talent in a strained talent market requires a marketing approach. Posting a job description isn’t enough.

    The (Not So) Great Resignation

    IT is faring better than other functions; however, specific industries need to pay attention.

    Grow Your DEI Practices Into Meaningful Actions

    Good intentions are not enough.

    Remote Work Is Here – Can Your Culture Adapt?

    The Great Experiment is over. Are leaders equipped to capitalize on its promises?

    Management Skills Drive Success in a Remote World

    Despite the need for remote team management training, it is still not happening.

    The pandemic has clarified employees’ needs and amplified their voices

    If 2021 was about beginning to act on employee needs, 2022 will be about strategically examining each trend to ensure that the actions taken by the organization are more than lip service.

    Employees have always been able to see through disingenuous attempts to engage them, but in 2022 the stakes are higher due to increased talent mobility.

    Trends that were just starting to come into focus last year have established themselves as critical determinants of the employee experience in 2022.

    2021

    DEI: A Top Talent ObjectiveRemote Work Is Here to StayUncertainty Unlocks PerformanceA Shift in Skills PrioritiesA Greater Emphasis on Wellbeing
    Arrow pointing down.Joiner pointing down.Joiner pointing down.

    2022

    Strategic Recruiting Finds Good Talent

    Finding talent in a strained talent market requires a marketing approach. Posting a job description isn’t enough.

    The (Not So) Great Resignation

    IT is faring better than other functions; however, specific industries need to pay attention.

    Grow Your DEI Practices Into Meaningful Actions

    Good intentions are not enough.

    Remote Work Is Here – Can Your Culture Adapt?

    The Great Experiment is over. Are leaders equipped to capitalize on its promises?

    Management Skills Drive Success in a Remote World

    Despite the need for remote team management training, it is still not happening.

    What employees are looking for is changing

    Superficial elements of traditional office culture were stripped away by the quick shift to a remote environment, giving employees the opportunity to reevaluate what truly matters to them in a job.

    The biggest change from 2019 (pre-pandemic) to today is increases in the importance of culture, flexible/remote work, and work-life balance.

    Organizations that fail to keep up with this shift in priorities will see the greatest difficulty in hiring and retaining staff.

    As an employee, which of the following would be important to you when considering a potential employer?

    2019 2021
    Flexible Work Pie graph representing response percentages from employees regarding importance of these factors. Flexible Work: 2019, Very 46%, Somewhat 49%, Not at All 5%.
    n=275
    Arrow pointing right. Pie graph representing response percentages from employees regarding importance of these factors. Flexible Work: 2021, Very 76%, Somewhat 21%, Not at All 2%.
    n=206
    Work-Life Balance Pie graph representing response percentages from employees regarding importance of these factors. Work-Life Balance: 2019, Very 67%, Somewhat 30%, Not at All 3%.
    n=277
    Arrow pointing right. Pie graph representing response percentages from employees regarding importance of these factors. Work-Life Balance: 2021, Very 80%, Somewhat 18%, Not at All 1%.
    n=206
    Culture Pie graph representing response percentages from employees regarding importance of these factors. Culture: 2019, Very 68%, Somewhat 31%, Not at All 1%.
    n=277
    Arrow pointing right. Pie graph representing response percentages from employees regarding importance of these factors. Culture: 2021, Very 81%, Somewhat 19%, Not at All 0%.
    n=206
    Source: Info-Tech Talent Trends Survey data collected in 2019 and 2021 Purple Very Important
    Blue Somewhat Important
    Green Not at All Important

    IT’s top talent priorities in 2022

    IT’s top Talent priorities reflect a post-pandemic focus on optimizing talent to fulfill strategic objectives: Top challenges for IT departments, by average rank, with 1 being the top priority.

    Important

    In the 2022 IT Talent Trends Survey, IT departments’ top priorities continue to be learning and innovation in support of organizational objectives. —› Enabling leaning and development within IT
    —› Enabling departmental innovation
    5.01
    5.54
    With employees being clearer and more vocal about their needs than ever before, employee experience has risen to the forefront of IT’s concern as a key enabler of strategic objectives. —› Providing a great employee experience for IT 5.66
    Supporting departmental change 6.01
    With organizations finally on the way to financial stability post pandemic, recruiting is a major focus. —› Recruiting (e.g. quickly filling vacant roles in IT with quality external talent) 6.18
    However, IT’s key efforts are threatened by critical omissions: Fostering a positive employee relations climate in the department 6.32
    Despite a focus on learning and development, leadership skills are not yet a top focus. —› Developing the organization's IT leaders 6.33
    Rapidly moving internal IT employees to staff strategic priorities 6.96
    Facilitating data-driven people decisions within IT 7.12
    Controlling departmental labor costs and maximizing the value of the labor spend 7.13
    Despite the need to provide a great employee experience, the focus on diversity, equity, and inclusion is low. —› Fostering an environment of diversity, equity, and inclusion in the department 7.31
    Despite prioritizing recruiting, IT departments see candidate experience as a last priority, either not focusing on it or relegating it to HR. —› Providing a great candidate experience for IT candidates 8.43
    (n=227)

    IT Talent Trends 2022

    Look beneath the surface of the trends to navigate them successfully

    Above Ground
    Focusing on what you see 'Above the line" won't solve the problem.

    Talent isn't a checklist.

    Strategic Recruiting Finds Good Talent

    Finding talent in a strained talent market requires a marketing approach. Posting a job description isn't enough.
    • The number of job openings increased to 11.4 million on the last business day of October, up from 10.6 million in September (US Bureau of Labor Statistics, Dec. 2021)

    The (Not So) Great Resignation

    IT is faring better than other functions; however, specific industries need to pay attention.
    • In September, in the US, 4.4 million people left their jobs. That number dropped to 4.2 million in October. (US Labor Stats, Dec. 2021)
    • 30% of workers will likely switch jobs if they have to return to the office full time. (McKinsey, Dec. 2021)

    Grow Your DEI Practices Into Meaningful Actions

    Good intentions are not enough.
    • 95% of organizations are focusing on DEI. (2022 HR Trends Report)
    • 48% of IT departments have delivered training on DEI over the past year.

    Remote Work is Here. Can Your Culture Adapt?

    The Great Experiment is over. Are you equipped to capitalize on its promises?
    • 85% of organizations saw the same or higher productivity during the pandemic.
    • 91% of organizations are continuing remote work.

    Management Skills Drive Success in a Remote World

    Despite the need for remote team management training, it is still not happening.
    • 72% of IT departments report high effectiveness at managing remote staff.
    • Learning and development is IT's top priority.
    Cross-section of the Earth and various plants with their root systems, highlighting the world above ground and below.
    Beneath the Surface
    For each trend, a strategic approach to get "under the line" will help form your response.

    Talent needs a holistic approach, as under the line everything is connected. If you are experiencing challenges in one area, analyzing data (e.g. engagement, exit surveys, effectiveness of DEI program and leader training) can help drive overall experience.

    • 100% of job seekers cite culture as somewhat to very important.
    • Only 40% of employers advertise culture in job postings.
    • 70% of IT departments state voluntary turnover is less than 10%
    • Top reasons for resignation are salary, development, and opportunity for innovative work.
    • Resignation rates were higher in fields that had experienced extreme stress due to the pandemic (HBR, Dec. 2021)
    • Senior leadership is overestimating their own commitment to DEI.
    • Most IT departments are not driving their own DEI initiatives.
    • Without effectively measuring DEI practices, organizations will see 1.6x more turnover. (2022 HR Trends Report)
    • Senior leadership is not open to remote work in 23% of organizations.
    • Without leadership support, employees will not buy into remote work initiatives.
    • A remote work policy will not bring organizational benefits without employee buy-in.
    • 75% of senior managers believe remote team management is highly effective, but only 60% of frontline staff agree.
    • Training focuses on technical skills, to the exclusion of soft skills, including management and leadership.
    Solutions
    Recommendations depending on your department's maturity level.
    Attention is required for candidate experience underpinned by a realistic employee value proposition. Gather and review existing data (e.g. early retirements, demographics) to understand your turnover rate. Use employee engagement tools to gauge employee sentiment among impacted groups and build out an engagement strategy to meet those needs. Conduct a cultural assessment to reveal hidden biases that may stand in the way of remote work efficacy. Provide management training on performance management and development coaching.

    Logo for Info-Tech.Logo for ITRG.

    This report is based on organizations just like yours

    Survey timeline = October 2021
    Total respondents = 245 IT professionals

    Geospatial map of survey responses shaded in accordance with the percentages listed below.
    01 United States 45% 08 Middle East 2%
    02 Canada 23% 09 Other (Asia) 2%
    03 Africa 8% 10 Germany 1%
    04 Great Britain 6% 11 India 1%
    05 Latin America, South America or Caribbean 4% 12 Netherlands 1%
    06 Other (Europe) 4% 13 New Zealand 1%
    07 Australia 2% (N-245)

    A bar chart titled 'Please estimate your organization's revenue in US$ (Use operating budget if you are a public-sector organization)' measuring survey responses. '$0 - less than 1M, 7%', '$1M - less than 5M, 4%', '$5M - less than 10M, 4%', '$10M - less than 25M, 6%', '$25M - less than 50M, 5%', '$50M - less than 100M, 13%', '$100M - less than 500M, 24%', '$500M - less than 1B, 9%', '1B - less than 5B, 22%', '$5B+, 8%'. (n=191)

    This report is based on organizations just like yours

    Industry

    Bar chart measuring percentage of survey respondents by industry. The largest percentages are from 'Government', 'Manufacturing', 'Media, information, Telecom & Technology', and 'Financial Services (including banking & insurance)'.

    Info-Tech IT Maturity Model

    Stacked bar chart measuring percentage of survey respondents by IT maturity level. Innovator is 7.11%, Business Partner is 16.44%, Trusted Operator is 24.89%, Firefighter is 39.11%, and Unstable is 12.44%.
    (n=225)

    Innovator – Transforms the Business
    Reliable Technology Innovation

    Business Partner – Expands the Business
    Effective Execution Projects, Strategic Use of Analytics and Customer Technology

    Trusted Operator – Optimizes Business
    Effective Fulfillment of Work Orders, Functional Business Applications, and Reliable Data Quality

    Firefighter – Supports the Business
    Reliable Infrastructure and IT Service Desk

    Unstable – Struggles to Support
    Inability to Provide Reliable Business Services

    This report is based on people just like you

    Which of the following ethnicities (ethnicity refers to a group with a shared or common identity, culture, and/or language) do you identify with? Select all that apply. What gender do you identify most with?
    A pie chart measuring percentage of survey respondents by ethnicity. Answers are 'White (e.g. European, North America), 59%', 'Asian (e.g. Japan, India, Philippines, Uzbekistan), 12%', 'Black (e.g. Africa, Caribbean, North America), 12%', 'Latin/Hispanic (e.g. Cuba, Guatemala, Spain, Brazil), 7%', 'Middle Eastern (e.g. Lebanon, Libya, Iran), 4%', 'Indigenous (e.g. First Nations, Inuit, Metis, Maori), 3%', 'Indo-Caribbean (e.g. Trinidad & Tobago, Guyana, St. Vincent), 3%'.
    (N=245)
    A pie chart measuring percentage of survey respondents by gender. Answers are 'Male, 67%', 'Female, 24%', 'Prefer not to answer, 5%', 'No Specification, 4%', 'Intersex, 0%'.
    (n=228)

    This report is based on people just like you

    What is your sub-department of IT? Which title best describes your position?
    Bar chart measuring percentage of survey respondents by sub-department. The top three answers are 'Senior Leadership', 'Infrastructure and Operations', and 'Application Development'.
    (n=227)
    Bar chart measuring percentage of survey respondents by title. The top four answers are 'Director-level, 29%', 'Manager, 22%', 'C-Level Officer, 18%', and 'VP-level, 11%.'
    (N=245)

    IT Talent Trends 2022

    Each trend is introduced with key questions you can ask yourself to see how your department fares in that area.

    The report is based on statistics from a survey of 245 of your peers.

    It includes recommendations of next steps and a key metric to track your success.

    It lists Info-Tech resources that you, as a member, can leverage to begin your journey to improve talent management in your department.

    Strategic Recruiting Finds Good Talent

    Finding talent in a strained talent market requires a marketing approach. Posting a job description isn’t enough.

    The (Not So) Great Resignation

    IT is faring better than other functions; however, specific industries need to pay attention.

    Grow Your DEI Practices Into Meaningful Actions

    Good intentions are not enough.

    Remote Work Is Here – Can Your Culture Adapt?

    The Great Experiment is over. Are leaders equipped to capitalize on its promises?

    Management Skills Drive Success in a Remote World

    Despite the need for remote team management training, it is still not happening.

    The report is based on data gathered from Info-Tech Research Group’s 2022 IT Talent Trends Survey. The data was gathered in September and October of 2021.

    Strategic Recruiting Finds Good Talent

    Trend 1 | The Battle to Find and Keep Talent

    As the economy has stabilized, more jobs have become available, creating a job seeker’s market. This is a clear sign of confidence in the economy, however fragile, as new waves of the pandemic continue.

    Info-Tech Point of View

    Recruiting tactics are an outcome of a well-defined candidate experience and employee value proposition.

    Introduction

    Cross-section of a plant and its roots, above and below ground. During our interviews, members that focused on sharing their culture with a strong employee value proposition were more likely to be successful in hiring their first-choice candidates.
    Questions to ask yourself
    • Do you have a well-articulated employee value proposition?
    • Are you using your job postings to market your company culture?
    • Have you explored multiple channels for posting jobs to increase your talent pool of candidates?

    47% of respondents are hiring external talent to fill existing gaps, with 40% using external training programs to upgrade current employees. (Info-Tech IT Talent Trends 2022 Survey)

    In October, the available jobs (in the USA) unexpectedly rose to 11 million, higher than the 10.4 million experts predicted. (CNN Business, 2021)

    Where has all the talent gone?

    IT faces multiple challenges when recruiting for specialized talent

    Talent scarcity is focused in areas with specialized skill sets such as security and architecture that are dynamic and evolving faster than other skill sets.

    “It depends on what field you work in,” said ADP chief economist Nela Richardson. “There were labor shortages in those fields pre-pandemic and two years forward, there is even more demand for people with those skills” (CNBC, 19 Nov. 2021).

    37% of IT departments are outsourcing roles to fill internal skill shortages. (Info-Tech Talent Trends 2022 Survey)

    Roles Difficult to Fill

    Horizontal bar chart measuring percentage of survey responses about which roles are most difficult to fill. In order from most difficult to least they are 'Security (n=177)', 'Enterprise Architecture (n=172)', 'Senior Leadership (n=169)', 'Data & Business Intelligence (n=171)', 'Applications Development (n=177)', 'Infrastructure & Operations (n=181)', 'Business Relationship Management (n=149)', 'Project Management (n=175)', 'Vendor Management (n=133)', 'Service Desk (n=184)'.(Info-Tech Talent Trends 2022 Survey)

    Case Study: Using culture to drive your talent pool

    This case study is happening in real time. Please check back to learn more as Goddard continues to recruit for the position.

    Recruiting at NASA

    Goddard Space Center is the largest of NASA’s space centers with approximately 11,000 employees. It is currently recruiting for a senior technical role for commercial launches. The position requires consulting and working with external partners and vendors.

    NASA is a highly desirable employer due to its strong culture of inclusivity, belonging, teamwork, learning, and growth. Its culture is anchored by a compelling vision, “For the betterment of Humankind,” and amplified by a strong leadership team that actively lives their mission and vision daily.

    Firsthand lists NASA as #1 on the 50 most prestigious internships for 2022.

    Rural location and no flexible work options add to the complexity of recruiting

    The position is in a rural area of Eastern Shore Virginia with a population of approximately 60,000 people, which translates to a small pool of candidates. Any hire from outside the area will be expected to relocate as the senior technician must be onsite to support launches twice a month. Financial relocation support is not offered and the position is a two-year assignment with the option of extension that could eventually become permanent.

    Photo of Steve Thornton, Acting Division Chief, Solutions Division, Goddard Space Flight Center, NASA.

    “Looking for a Talent Unicorn; a qualified, experienced candidate with both leadership skills and deep technical expertise that can grow and learn with emerging technologies.”

    Steve Thornton
    Acting Division Chief, Solutions Division,
    Goddard Space Flight Center, NASA

    Case Study: Using culture to drive your talent pool

    A good brand overcomes challenges

    Culture takes the lead in NASA's job postings, which attract a high number of candidates. Postings begin with a link to a short video on working at NASA, its history, and how it lives its vision. The video highlights NASA's diversity of perspectives, career development, and learning opportunities.

    NASA's company brand and employer brand are tightly intertwined, providing a consistent view of the organization.

    The employer vision is presented in the best place to reach NASA's ideal candidate: usajobs.gov, the official website of the United States Government and the “go-to” for government job listings. NASA also extends its postings to other generic job sites as well as LinkedIn and professional associations.

    Photo of Robert Leahy, Chief Information Officer, Goddard Space Flight Center, NASA.

    Interview with Robert Leahy
    Chief Information Officer
    Goddard Space Flight Center, NASA

    “Making sure we have the tools and mechanisms are two hiring challenges we are going to face in the future as how we work evolves and our work environment changes. What will we need to consider with our job announcements and the criteria for selecting employees?”

    Liteshia Dennis,
    Office Chief, Headquarter IT Office, Goddard Space Flight Center, NASA

    The ability to attract and secure candidates requires a strategy

    Despite prioritizing recruiting, IT departments see candidate experience as THE last Priority, either not focusing on it or relegating it to HR

    Candidate experience is listed as one of the bottom IT challenges, but without a positive experience, securing the talent you want will be difficult.

    Candidate experience starts with articulating your unique culture, benefits, and opportunities for development and innovative work as well as outlining flexible working options within an employer brand. Defining an employee value proposition is key to marketing your roles to potential employees.

    81% of respondents' rate culture as very important when considering a potential employer. (Info-Tech IT Talent Trends 2022 Survey)

    Tactics Used in Job Postings to Position the Organization Favorably as a Potential Employer

    Horizontal bar chart measuring percentage of survey responses about tactics used in job postings. The top tactics are 'Culture, 40%', 'Benefits, 40%', 'Opportunity for Innovative Work, 30%', and 'Professional Development, 30%'.(Info-Tech IT Talent Trends 2022 Survey)

    Case Study: Increasing talent pool at Info-Tech Research Group

    Strong sales leads to growth in operation capacity

    Info-Tech Research Group is an IT research & advisory firm helping IT leaders make strategic, timely, and well-informed decisions. Our actionable tools and analyst guidance ensure IT organizations achieve measurable results.

    The business has grown rapidly over the last couple of years, creating a need to recruit additional talent who were highly skilled in technical applications and approaches.

    In response, approval was given to expand headcount within Research for fiscal year 2022 and to establish a plan for continual expansion as revenue continues to grow.

    Looking for deep technical expertise with a passion for helping our members

    Hiring for our research department requires talent who are typically subject matter experts within their own respective IT domains and interested in and capable of developing research and advising clients through calls and workshops.

    This combination of skills, experience, and interest can be challenging to find, especially in an IT labor market that is more competitive than ever.

    Photo of Tracy-Lynn Reid, Practice Lead.

    Interview with Practice Lead Tracy-Lynn Reid

    Focus on Candidate Experience increases successful hire rate

    The senior leadership team established a project to focus on recruiting for net-new and open roles. A dedicated resource was assigned and used guidance from our research to enhance our hiring process to reduce time to hire and expand our candidate pool. Senior leaders stayed actively involved to provide feedback.

    The hiring process was improved by including panel interviews with interview protocols and a rubric to evaluate all candidates equitably.

    The initial screening conversation now includes a discussion on benefits, including remote and flexible work offerings, learning and development budget, support for post-secondary education, and our Buy-a-Book program.

    As a result, about 70% of the approved net-new headcount was hired within 12 weeks, with recruitment ongoing.

    Build a Value Measurement Framework

    • Buy Link or Shortcode: {j2store}182|cart{/j2store}
    • member rating overall impact: 9.2/10 Overall Impact
    • member rating average dollars saved: $82,374 Average $ Saved
    • member rating average days saved: 35 Average Days Saved
    • Parent Category Name: Architecture & Strategy
    • Parent Category Link: /architecture-and-strategy
    • Rapid changes in today’s market require rapid, value-based decisions, and organizations that lack a shared definition of value fail to maintain their competitive advantage.
    • Different parts of an organization have different value drivers that must be given balanced consideration.
    • Focusing solely on revenue ignores the full extent of value creation in your organization and does not necessarily result in the right outcomes.

    Our Advice

    Critical Insight

    • Business is the authority on business value. While IT can identify some sources of value, business stakeholders must participate in the creation of a definition that is meaningful to the whole organization.
    • It’s about more than profit. Organizations must have a definition that encompasses all of the sources of value or they risk making short-term decisions with long-term negative impacts.
    • Technology creates business value. Treating IT as a cost center makes for short-sighted decisions in a world where every business process is enabled by technology.

    Impact and Result

    • Standardize your definition of business value. Work with your business partners to define the different sources of business value that are created through technology-enabled products and services.
    • Weigh your value drivers. Ensure that business and IT understand the relative weight and priority of the different sources of business value you have identified.
    • Use a balanced scorecard to understand value. Use the different value drivers to understand and prioritize different products, applications, projects, initiatives, and enhancements.

    Build a Value Measurement Framework Research & Tools

    Start here – read the Executive Brief

    Read this Executive Brief to understand why building a consistent and aligned framework to measure the value of your products and services is vital for setting priorities and getting the business on board.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Define your value drivers

    This phase will help you define and weigh value drivers based on overarching organizational priorities and goals.

    • Build a Value Measurement Framework – Phase 1: Define Your Value Drivers
    • Value Calculator

    2. Measure value

    This phase will help you analyze the value sources of your products and services and their alignment to value drivers to produce a value score that you can use for prioritization.

    • Build a Value Measurement Framework – Phase 2: Measure Value
    [infographic]

    Further reading

    Build a Value Measurement Framework

    Focus product delivery on business value–driven outcomes.

    ANALYST PERSPECTIVE

    "A meaningful measurable definition of value is the key to effectively managing the intake, prioritization, and delivery of technology-enabled products and services."

    Cole Cioran,

    Senior Director, Research – Application Development and Portfolio Management

    Info-Tech Research Group

    Our understanding of the problem

    This Research Is Designed For:

    • CIOs who need to understand the value IT creates
    • Application leaders who need to make good decisions on what work to prioritize and deliver
    • Application and project portfolio managers who need to ensure the portfolio creates business value
    • Product owners who are accountable for delivering value

    This Research Will Help You:

    • Define quality in your organization’s context from both business and IT perspectives.
    • Define a repeatable process to understand the value of a product, application, project, initiative, or enhancement.
    • Define value sources and metrics.
    • Create a tool to make it easier to balance different sources of value.

    This Research Will Also Assist:

    • Product and application delivery teams who want to make better decisions about what they deliver
    • Business analysts who need to make better decisions about how to prioritize their requirements

    This Research Will Help Them:

    • Create a meaningful relationship with business partners around what creates value for the organization.
    • Enable better understanding of your customers and their needs.

    Executive summary

    Situation

    • Measuring the business value provided by IT is critical for improving the relationship between business and IT.
    • Rapid changes in today’s market require rapid, value-based decisions.
    • Every organization has unique drivers that make it difficult to see the benefits based on time and impact approaches to prioritization.

    Complication

    • An organization’s lack of a shared definition of value leads to politics and decision making that does not have a firm, quantitative basis.
    • Different parts of an organization have different value drivers that must be given balanced consideration.
    • Focusing solely on revenue does not necessarily result in the right outcomes.

    Resolution

    • Standardize your definition of business value. Work with your business partners to define the different sources of business value that are created through technology-enabled products and services.
    • Weigh your value drivers. Ensure business and IT understand the relative weight and priority of the different sources of business value you have identified.
    • Use a balanced scorecard to understand value. Use the different value drivers to understand and prioritize different products, applications, projects, initiatives, and enhancements.

    Info-Tech Insight

    1. Business is the authority on business value. While IT can identify some sources of value, business stakeholders must participate in the creation of a definition that is meaningful to the whole organization.
    2. It’s about more than profit. Organizations must have a definition that encompasses all of the sources of value, or they risk making short-term decisions with long-term negative impacts.
    3. Technology creates business value. Treating IT as a cost center makes for short-sighted decisions in a world where every business process is enabled by technology.

    Software is not currently creating the right outcomes

    Software products are taking more and more out of IT budgets.

    38% of spend on IT employees goes to software roles.

    Source: Info-Tech’s Staffing Survey

    18% of opex is spent on software licenses.

    Source: SoftwareReviews.com

    33% of capex is spent on new software.

    However, the reception and value of software products do not justify the money invested.

    Only 34% of software is rated as both important and effective by users.

    Source: Info-Tech’s CIO Business Vision

    IT benchmarks do not help or matter to the business. Focus on the metrics that represent business outcomes.

    A pie chart is shown as an example to show how benchmarks do not help the business.

    IT departments have a tendency to measure only their own role-based activities and deliverables, which only prove useful for selling practice improvement services. Technology doesn’t exist for technology's sake. It’s in place to generate specific outcomes. IT and the business need to be aligned toward a common goal of enabling business outcomes, and that’s the important measurement.

    "In today’s connected world, IT and business must not speak different languages. "

    – Cognizant, 2017

    CxOs stress the importance of value as the most critical area for IT to improve reporting

    A bar graph is shown to demonstrate the CxOs importance of value. Business value metrics are 32% of significant improvement necessary, and 51% where some improvement is necessary.

    N=469 CxOs from Info-Tech’s CEO/CIO Alignment Diagnostic

    Key stakeholders want to know how you and your products or services help them realize their goals.

    While the basics of value are clear, few take the time to reach a common definition and means to measure and apply value

    Often, IT misses the opportunity to become a strategic partner because it doesn’t understand how to communicate and measure its value to the business.

    "Price is what you pay. Value is what you get."

    – Warren Buffett

    Being able to understand the value context will allow IT to articulate where IT spend supports business value and how it enables business goal achievement.

    Value is...

    Derived from business context

  • What is our business context?
  • Enabled through governance and strategy

  • Who sees the strategy through?
  • The underlying context for decision making

  • How is value applied to support decisions?
  • A measure of achievement

  • How do I measure?
  • Determine your business context by assessing the goals and defining the unique value drivers in your organization

    Competent organizations know that value cannot always be represented by revenue or reduced expenses. However, it is not always apparent how to envision the full spectrum of sources of value. Dissecting value by the benefit type and the value source’s orientation allows you to see the many ways in which a product or service brings value to the organization.

    A business value matrix is shown. It shows the relationship between reading customers, increase revenue, reduce costs, and enhance services.

    Financial Benefits vs. Improved Capabilities

    Financial Benefits refers to the degree to which the value source can be measured through monetary metrics and is often quite tangible. Human Benefits refers to how a product or service can deliver value through a user’s experience.

    Inward vs. Outward Orientation

    Inward refers to value sources that have an internal impact and improve your organization’s effectiveness and efficiency in performing its operations.Outward refers to value sources that come from your interaction with external factors, such as the market or your customers.

    Increase Revenue

    Reduce Costs

    Enhance Services

    Reach Customers

    Product or service functions that are specifically related to the impact on your organization’s ability to generate revenue.

    Reduction of overhead. They typically are less related to broad strategic vision or goals and more simply limit expenses that would occur had the product or service not been put in place.

    Functions that enable business capabilities that improve the organization’s ability to perform its internal operations.

    Application functions that enable and improve the interaction with customers or produce market information and insights.

    See your strategy through by involving both IT and the business

    Buy-in for your IT strategy comes from the ability to showcase value. IT needs to ensure it has an aligned understanding of what is valuable to the organization.

    Business value needs to first be established by the business. After that, IT can build a partnership with the business to determine what that value means in the context of IT products and services.

    The Business

    What the Business and IT have in common

    IT

    Keepers of the organization’s mission, vision, and value statements that define IT success. The business maintains the overall ownership and evaluation of the products along with those most familiar with the capabilities or processes enabled by technology.

    Business Value of Products and Services

    Technical subject matter experts of the products and services they deliver and maintain. Each IT function works together to ensure quality products and services are delivered up to stakeholder expectations.

    Measure your product or services with Info-Tech’s Value Measurement Framework (VMF) and value scores

    The VMF provides a consistent and less subjective approach to generating a value score for an application, product, service, or individual feature, by using business-defined value drivers and product-specific value metrics.

    Info-Tech's Value Measurement Framework is shown.

    A consistent set of established value drivers, sources, and metrics gives more accurate comparisons of relative value

    Value Drivers

    Value Sources

    Value Fulfillment Metrics

    Broad categories of values, weighed and prioritized based on overarching goals

    Instances of created value expressed as a “business outcome” of a particular function

    Units of measurement and estimated targets linked to a value source

    Reach Customers

    Customer Satisfaction

    Net Promoter Score

    Customer Loyalty

    # of Repeat Visits

    Create Revenue Streams

    Data Monetization

    Dollars Derived From Data Sales

    Leads Generation

    Leads Conversation Rate

    Operational Efficiency

    Operational Efficiency

    Number of Interactions

    Workflow Management

    Cycle Time

    Adhere to regulations & compliance

    Number of Policy Exceptions

    A balanced and weighted scorecard allows you to measure the various ways products generate value to the business

    The Info-Tech approach to measuring value applies the balanced value scorecard approach.

    Importance of value source

    X

    Impact of value source

    = Value Score

    Which is based on…

    Which is based on…

    Alignment to value driver

    Realistic targets for the KPI

    Which is weighed by…

    Which is estimated by…

    A 1-5 scale of the relative importance of the value driver to the organization

    A 1-5 scale of the application or feature’s ability to fulfill that value source

    +

    Importance of Value Source

    X

    Impact of Value Source

    +

    Importance of Value Source

    +

    Impact of Value Source

    +

    Importance of Value Source

    +

    Impact of Value Source

    +

    Importance of Value Source

    +

    Impact of Value Source

    =

    Balanced Business Value Score

    Value Score1 + VS2 + … + VSN = Overall Balance Value Score

    Value scores help support decisions. This blueprint looks specifically at four use cases for value scores.

    A value score is an input to the following activities:

    1. Prioritize Your Product Backlog
    2. Estimate the relative value of different product backlog items (i.e. epics, features, etc.) to ensure the highest value items are completed first.

      This blueprint can be used as an input into Info-Tech’s Build a Better Backlog.

    3. Prioritize Your Project Backlog
    4. Estimate the relative value of proposed new applications or major changes or enhancements to existing applications to ensure the right projects are selected and completed first.

      This blueprint can be used as an input into Info-Tech’s Optimize Project Intake, Approval, and Prioritization.

    5. Rationalize Your Applications
    6. Gauge the relative value from the current use of your applications to support strategic decision making such as retirement, consolidation, and further investments.

      This blueprint can be used as an input into Info-Tech’s Visualize Your Application Portfolio Strategy With a Business Value-Driven Roadmap.

    7. Categorize Application Tiers
    8. Gauge the relative value of your existing applications to distinguish your most to least important systems and build tailored support structures that limit the downtime of key value sources.

      This blueprint can be used as an input into Info-Tech’s Streamline Application Maintenance.

    The priorities, metrics, and a common understanding of value in your VMF carry over to many other Info-Tech blueprints

    Transition to Product Delivery

    Build a Product Roadmap

    Modernize Your SDLC

    Build a Strong Foundation for Quality

    Implement Agile Practices That Work

    Use Info-Tech’s Value Calculator

    The Value Calculator facilitates the activities surrounding defining and measuring the business value of your products and services.

    Use this tool to:

    • Weigh the importance of each Value Driver based on established organizational priorities.
    • Create a repository for Value Sources to provide consistency throughout each measurement.
    • Produce an Overall Balanced Value Score for a specific item.

    Info-Tech Deliverable

    A screenshot of Info-Tech's Value Calculator is shown.

    Populate the Value Calculator as you complete the activities and steps on the following slides.

    Limitations of the Value Measurement Framework

    "All models are wrong, but some are useful."

    – George E.P. Box, 1979

    Value is tricky: Value can be intangible, ambiguous, and cause all sorts of confusion, with the multiple, and often conflicting, priorities any organization is sure to have. You won’t likely come to a unified understanding of value or an agreement on whether one thing is more valuable than something else. However, this doesn’t mean you shouldn’t try. The VMF provides a means to organize various priorities in a meaningful way and to assess the relative value of a product or service to guide managers and decision makers on the right track and keep alignment with the rest of the organization.

    Relative value vs. ROI: This assessment produces a score to determine the value of a product or service relative to other products or services. Its primary function is to prioritize similar items (projects, epics, requirements, etc.) as opposed to producing a monetary value that can directly justify cost and make the case for a positive ROI.

    Apply caution with metrics: We live in a metric-crazed era, where everything is believed to be measurable. While there is little debate over recent advances in data, analytics, and our ability to trace business activity, some goals are still quite intangible, and managers stumble trying to link these goals to a quantifiable data source.

    In applying the VMF Info-Tech urges you to remember that metrics are not a magical solution. They should be treated as a tool in your toolbox and are sometimes no more than a rough gauge of performance. Carefully assign metrics to your products and services and do not disregard the informed subjective perspective when SMART metrics are unavailable.

    "One of the deadly diseases of management is running a company on visible figures alone."

    – William Edwards Deming, 1982

    Info-Tech’s Build a Value Measurement Framework glossary of terms

    This blueprint discusses value in a variety of ways. Use our glossary of terms to understand our specific focus.

    Value Measurement Framework (VMF)

    A method of measuring relative value for a product or service, or the various components within a product or service, through the use of metrics and weighted organizational priorities.

    Value Driver

    A board organizational goal that acts as a category for many value sources.

    Value Source

    A specific business goal or outcome that business and product or service capabilities are designed to fulfill.

    Value Fulfillment

    The degree to which a product or service impacts a business outcome, ideally linked to a metric.

    Value Score

    A measurement of the value fulfillment factored by the weight of the corresponding value driver.

    Overall Balanced Value Score

    The combined value scores of all value sources linked to a product or service.

    Relative Value

    A comparison of value between two similar items (i.e. applications to applications, projects to projects, feature to feature).

    Info-Tech offers various levels of support to best suit your needs

    DIY Toolkit

    “Our team has already made this critical project a priority, and we have the time and capability, but some guidance along the way would be helpful.”

    Guided Implementation

    “Our team knows that we need to fix a process, but we need assistance to determine where to focus. Some check-ins along the way would help keep us on track.”

    Workshop

    “We need to hit the ground running and get this project kicked off immediately. Our team has the ability to take this over once we get a framework and strategy in place.”

    Consulting

    “Our team does not have the time or the knowledge to take this project on. We need assistance through the entirety of this project.”

    Diagnostics and consistent frameworks used throughout all four options

    Build a Value Measurement Framework – project overview

    1. Define Your Value Drivers

    2. Measure Value

    Best-Practice Toolkit

    1.1 Identify your business value authorities.

    2.1 Define your value drivers.

    2.2 Weigh your value drivers.

    • Identify your product or service SMEs.
    • List your products or services items and components.
    • Identify your value sources.
    • Align to a value driver.
    • Assign metrics and gauge value fulfillment.

    Guided Implementations

    Identify the stakeholders who should be the authority on business value.

    Identify, define, and weigh the value drivers that will be used in your VMF and all proceeding value measurements.

    Identify the stakeholders who are the subject matter experts for your products or services.

    Measure the value of your products and services with value sources, fulfillment, and drivers.

    Outcome:

    • Value drivers and weights

    Outcome:

    • An initial list of reusable value sources and metrics
    • Value scores for your products or services

    Phase 1

    Define Your Value Drivers

    First determine your value drivers and add them to your VMF

    One of the main aspects of the VMF is to apply consistent and business-aligned weights to the products or services you will evaluate.

    This is why we establish your value drivers first:

    • Get the right executive-level “value authorities” to establish the overarching weights.
    • Build these into the backbone of the VMF to consistently apply to all your future measurements.
    An image of the Value Measure Framework is shown.

    Step 1.1: Identify Value Authorities

    Phase 1

    1.1: Identify Value Authorities

    1.2: Define Value Drivers

    Phase 2

    2.1: Identify Product or Service SMEs

    2.2: Measure Value

    This step will walk you through the following activities:

    • Identify your authorities on business value.

    This step involves the following participants:

    • Owners of your value measurement framework

    Outcomes of this step

    • Your list of targeted individuals to include in Step 2.1

    Business value is best defined and measured by the combined effort and perspective of both IT and the business

    Buy-in for your IT strategy comes from the ability to showcase value. IT needs to ensure it has an aligned understanding of what is valuable to the organization. First, priorities need to be established by the business. Second, IT can build a partnership with the business to determine what that value means in the context of IT products and services.

    The Business

    What the Business and IT have in common

    IT

    Keepers of the organization’s mission, vision, and value statements that define IT success. The business maintains the overall ownership and evaluation of the products along with those most familiar with the capabilities or processes enabled by technology.

    Business Value of Products and Services

    Technical subject matter experts of the products and services they deliver and maintain. Each IT function works together to ensure quality products and services are delivered up to stakeholder expectations.

    Engage key stakeholders to reach a consensus on organizational priorities and value drivers

    Engage these key players to create your value drivers:

    CEO: Who better holds the vision or mandate of the organization than its leader? Ideally, they are front and center for this discussion.

    CIO: IT must ensure that technical/practical considerations are taken into account when determining value.

    CFO: The CFO or designated representative will ensure that estimated costs and benefits can be used to manage the budgets.

    VPs: Application delivery and mgmt. is designed to generate value for the business. Senior management from business units must help define what that value is.

    Evaluators (PMO, PO, APM, etc.): Those primarily responsible for applying the VMF should be present and active in identifying and carefully defining your organization’s value drivers.

    Steering Committee: This established body, responsible for the strategic direction of the organization, is really the primary audience.

    Identify your authorities of business value to identify, define, and weigh value drivers

    1.1 Estimated Time: 15 minutes

    The objective of this exercise is to identify key business stakeholders involved in strategic decision making at an organizational level.

    1. Review your organization’s governance structure and any related materials.
    2. Identify your key business stakeholders. These individuals are the critical business strategic partners.
      1. Target those who represent the business at an organizational level and often comprise the organization’s governing bodies.
      2. Prioritize a product backlog – include product owners and product managers who are in tune with the specific value drivers of the product in question.

    INFO-TECH TIP

    If your organization does not have a formal governance structure, your stakeholders would be the key players in devising business strategy. For example:

    • CEO
    • CFO
    • BRMs
    • VPs

    Leverage your organizational chart, governing charter, and senior management knowledge to better identify key stakeholders.

    INPUT

    • Key decision maker roles

    OUTPUT

    • Targeted individuals to define and weigh value drivers

    Materials

    • N/A

    Participants

    • Owner of the value measurement framework

    Step 1.2: Define Value Drivers

    Phase 1

    1.1: Identify Value Authorities

    1.2: Define Value Drivers

    Phase 2

    2.1: Identify Product or Service SMEs

    2.2: Measure Value

    This step will walk you through the following activities:

    • Define your value drivers.
    • Weigh your value drivers.

    This step involves the following participants:

    • Owners of your value measurement framework
    • Authorities of business value

    Outcomes of this step

    • A list of your defined and weighted value drivers

    Value is based on business needs and vision

    Value is subjective. It is defined through the organization’s past achievement and its future objectives.

    Purpose & Mission

    Past Achievement & Current State

    Vision & Future State

    Culture & Leadership

    There must be a consensus view of what is valuable within the organization, and these values need to be shared across the enterprise. Instead of maintaining siloed views and fighting for priorities, all departments must have the same value and purpose in mind. These factors – purpose and mission, past achievement and current state, vision and future state, and culture and leadership – impact what is valuable to the organization.

    Value derives from the mission and vision of an organization; therefore, value is unique to each organization

    Business value represents what the business needs to do to achieve its target state. Establishing the mission and vision helps identify that target state.

    Mission

    Vision

    Business Value

    Why does the company exist?

    • Specify the company’s purpose, or reason for being, and use it to guide each day’s activities and decisions.

    What does the organization see itself becoming?

    • Identify the desired future state of the organization. The vision articulates the role the organization strives to play and the way it wants to be perceived by the customer.
    • State the ends, rather than the means, to get to the future state.

    What critical factors fulfill the mission and vision?

    • Articulate the important capabilities the business should have in order to achieve its objectives. All business activities must enable business value.
    • Communicate the means to achieve the mission and vision.

    Understand the many types of value your products or services produce

    Competent organizations know that value cannot always be represented by revenue or reduced expenses. However, it is not always apparent how to envision the full spectrum of value sources. Dissecting value by the benefit type and the value source’s orientation allows you to see the many ways in which a product or service brings value to the organization.

    A business value matrix is shown. It shows the relationship between reading customers, increase revenue, reduce costs, and enhance services.

    Financial Benefits vs. Improved Capabilities

    Financial Benefits refers to the degree to which the value source can be measured through monetary metrics and is often quite tangible. Human Benefits refers to how a product or service can deliver value through a user’s experience.

    Inward vs. Outward Orientation

    Inward refers to value sources that have an internal impact and improve your organization’s effectiveness and efficiency in performing its operations. Outward refers to value sources that come from your interaction with external factors, such as the market or your customers.

    Increase Revenue

    Reduce Costs

    Enhance Services

    Reach Customers

    Product or service functions that are specifically related to the impact on your organization’s ability to generate revenue.

    Reduction of overhead. They typically are less related to broad strategic vision or goals and more simply limit expenses that would occur had the product or service not been put in place.

    Functions that enable business capabilities that improve the organization’s ability to perform its internal operations.

    Application functions that enable and improve the interaction with customers or produce market information and insights.

    Expand past Info-Tech’s high-level value quadrants and identify the value drivers specific to your organization

    Different industries have a wide range of value drivers. Consider the difference between public and private entities with respect to generating revenue or reaching their customers or other external stakeholders. Even organizations in the same industry may have different values. For example, a mature, well-established manufacturer may view reputation and innovation as its highest-priority values, whereas a struggling manufacturer will see revenue or market share growth as its main drivers.

    Value Drivers

    Increase Revenue

    Reduce Costs

    Enhance Services

    Reach Customers

    • Revenue growth
    • Data monetization
    • Cost optimization
    • Labor reduction
    • Collaboration
    • Risk and compliance
    • Customer experience
    • Trust and reputation

    You do not need to dissect each quadrant into an exhaustive list of value drivers. Info-Tech recommends defining distinct value drivers only for the areas you’ve identified as critical to your organization’s core goals and objectives.

    Understand value drivers that enable revenue growth

    Direct Revenue

    This value driver is the ability of a product or service to directly produce revenue through core revenue streams.

    Can be derived from:

    • Creating revenue
    • Improving the revenue generation of an existing service
    • Preventing the loss of a revenue stream

    Be aware of the differences between your products and services that enable a revenue source and those that facilitate the flow of capital.

    Funding

    This value driver is the ability of a product or service to enable other types of funding unrelated to core revenue streams.

    Can be derived from:

    • Tax revenue
    • Fees, fines, and ticketing programs
    • Participating in government subsidy or grant programs

    Be aware of the difference between your products and services that enable a revenue source and those that facilitate the flow of capital.

    Scale & Growth

    In essence, this driver can be viewed as the potential for growth in market share or new developing revenue sources.

    Does the product or service:

    • Increase your market share
    • Help you maintain your market share

    Be cautious of which items you identify here, as many innovative activities may have some potential to generate future revenue. Stick to those with a strong connection to future revenue and don’t qualify for other value driver categories.

    Monetization of Assets

    This value driver is the ability of your products and services to generate additional assets.

    Can be derived from:

    • Sale of data
    • Sale of market or customer reports or analysis
    • Sale of IP

    This value source is often overlooked. If given the right attention, it can lead to a big win for IT’s role in the business.

    Understand value drivers that reduce costs

    Cost Reduction

    A cost reduction is a “hard” cost saving that is reflected as a tangible decrease to the bottom line.

    This can be derived from reduction of expenses such as:

    • Salaries and wages
    • Hardware/software maintenance
    • Infrastructure

    Cost reduction plays a critical role in an application’s ability to increase efficiency.

    Cost Avoidance

    A cost avoidance is a “soft” cost saving, typically achieved by preventing a cost from occurring in the first place (i.e. risk mitigation). Cost avoidance indirectly impacts the bottom line.

    This can be derived from prevention of expenses by:

    • Mitigating a business outage
    • Mitigating another risk event
    • Delaying a price increase

    Understand the value drivers that enhance your services

    Enable Core Operations

    Some applications are in place to facilitate and support the structure of the organization. These vary depending on the capabilities of your organization but should be assessed in relation to the organization’s culture and structure.

    • Enables a foundational capability
    • Enables a niche capability

    This example is intentionally broad, as “core operations” should be further dissected to define different capabilities with ranging priority.

    Compliance

    A product or service may be required in order to meet a regulatory requirement. In these cases, you need to be aware of the organizational risk of NOT implementing or maintaining a service in relation to those risks.

    In this case, the product or service is required in order to:

    • Prevent fines
    • Allow the organization to operate within a specific jurisdiction
    • Remediate audit gaps
    • Provide information required to validate compliance

    Internal Improvement

    An application’s ability to create value outside of its core operations and facilitate the transfer of information, insights, and knowledge.

    Value can be derived by:

    • Data analytics
    • Collaboration
    • Knowledge transfer
    • Organizational learning

    Innovation

    Innovation is typically an ill-defined value driver, as it refers to the ability of your products and services to explore new value streams.

    Consider:

    • Exploration into new markets and products
    • New methods of organizing resources and processes

    Innovation is one of the more divisive value drivers, as some organizations will strive to be cutting edge and others will want no part in taking such risks.

    Understand business value drivers that connect the business to your customers

    Policy

    Products and services can also be assessed in relation to whether they enable and support policies of the organization. Policies identify and reinforce required processes, organizational culture, and core values.

    Policy value can be derived from:

    • The service or initiative will produce outcomes in line with our core organizational values.
    • Products that enable sustainability and corporate social responsibility

    Experience

    Applications are often designed to improve the interaction between customer and product. This value type is most closely linked to product quality and user experience. Customers, in this sense, can also include any stakeholders who consume core offerings.

    Customer experience value can be derived from:

    • Improving customer satisfaction
    • Ease of use
    • Resolving a customer issue or identified pain point
    • Providing a competitive advantage for your customers

    Customer Information

    Understanding demand and customer trends is a core driver for all organizations. Data provided through understanding the ways, times, and reasons that consumers use your services is a key driver for growth and stability.

    Customer information value can be achieved when an app:

    • Addresses strategic opportunities or threats identified through analyzing trends
    • Prevents failures due to lack of capacity to meet demand
    • Connects resources to external sources to enable learning and growth within the organization

    Trust & Reputation

    Products and services are designed to enable goals of digital ethics and are highly linked to your organization’s brand strategy.

    Trust and reputation can also be described as:

    • Customer loyalty and sustainability
    • Customer privacy and digital ethics

    Prioritizing this value source is critical, as traditional priorities can often come at the expense of trust and reputation.

    Define your value drivers

    1.2 Estimated Time: 1.5 hours

    The objective of this exercise is to establish a common understanding of the different values of the organization.

    1. Place your business value authorities at the center of this exercise.
    2. Collect all the documents your organization has on the mission and vision, strategy, governance, and target state, which may be defined by enterprise architecture.
    3. Identify the company mission and vision. Simply transfer the information from the mission and vision document into the appropriate spaces in the business value statement.
    4. Determine the organization’s business value drivers. Use the mission and vision, as well as the information from the collected documents, to formulate your own idea of business values.
    5. Use value driver template on the next slide to define the value driver, including:
    • Value Driver Name
    • Description
    • Related Business Capabilities – If available, review business architecture materials, such as business capability maps.
    • Established KPI and Targets – If available, include any organization-wide established KPIs related to your value driver. These KPIs will likely be used or influence the metrics eventually assigned to your applications.

    INPUT

    • Mission, vision, value statements

    OUTPUT

    • List and description of value drivers

    Materials

    • Whiteboard
    • Markers

    Participants

    • Business value authorities
    • Owner of value measurement framework

    Example Value Driver

    Value Driver Name

    Reach Customers

    Value Driver Description

    Our organization’s ability to provide quality products and experience to our core customers

    Value Driver Weight

    10/10

    Related Business Capabilities

    • Customer Services
    • Marketing
      • Customer Segmentation
      • Customer Journey Mapping
    • Product Delivery
      • User Experience Design
      • User Acceptance Testing

    Key Business Outcomes, KPIs, and Targets

    • Improved Customer Satisfaction
      • Net Promotor Score: 80%
    • Improved Loyalty
      • Repeat Sales: 30%
      • Customer Retention: 25%
      • Customer Lifetime Value: $2,500
    • Improved Interaction
      • Repeat Visits: 50%
      • Account Conversation Rates: 40%

    Weigh your value drivers

    1.3 Estimated Time: 30 minutes

    The objective of this exercise is to prioritize your value drivers based on their relative importance to the business.

    1. Again, place the business value authorities at the center of this exercise.
    2. In order to determine priority, divide 100% among your value drivers, allocating a percentage to each based on its relative importance to the organization.
    3. Normalize those percentages on to a scale of 1 to 10, which will act as the weights for your value drivers.

    INPUT

    • Mission, vision, value statements

    OUTPUT

    • Weights for value drivers

    Materials

    • Whiteboard
    • Markers

    Participants

    • Business value authorities
    • Owner of value measurement framework

    Weigh your value drivers

    1.3 Estimated Time: 30 minutes

    Value Driver

    Percentage Allocation

    1 to 10 Weight

    Revenue and other funding

    24%

    9

    Cost reduction

    8%

    3

    Compliance

    5%

    2

    Customer value

    30%

    10

    Operations

    13%

    7

    Innovation

    5%

    2

    Sustainability and social responsibility

    2%

    1

    Internal learning and development

    3%

    1

    Future growth

    10%

    5

    Total

    100%

    Carry results over to the Value Calculator

    1.3

    Document results of this activity in the “Value Drivers” tab of the Value Calculator.

    A screenshot of Info-Tech's Value Calculator is shown.

    List your value drivers.

    Define or describe your value drivers.

    Use this tool to create a repository for value sources to reuse and maintain consistency across your measurements.

    Enter the weight of each value driver in terms of importance to the organization.

    Phase 2

    Measure Value

    Step 2.1: Identify Product or Service SMEs

    Phase 1

    1.1: Identify Value Authorities

    1.2: Define Value Drivers

    Phase 2

    2.1: Identify Product or Service SMEs

    2.2: Measure Value

    This step will walk you through the following activities:

    • Identify your product or service SMEs.
    • List your product or services items and components.

    This step involves the following participants:

    • Owners of your value measurement framework
    • Product or service SMEs

    Outcomes of this step

    • Your list of targeted individuals to include in Step 2.2

    Identify the products and services you are evaluating and break down their various components for the VMF

    In order to get a full evaluation of a product or service you need to understand its multiple facets, functions, features capabilities, requirements, or any language you use to describe its various components.

    An image of the value measure framework is shown.

    Decompose a product or service:

    • Get the right subject matter experts in place who know the business and technical aspects of the product or service.
    • Decompose the product or service to capture all necessary components.

    Before beginning, consider how your use case will impact your value measurement approach

    This table looks at how the different use cases of the VMF call for variations of this analysis, is directed at different roles, and relies on participation from different subject matter experts to provide business context.

    Use Case (uses of the VMF applied in this blueprint)

    Value (current vs. future value)

    Item (the singular entity you are producing a value score for)

    Components (the various facets of that entity that need to be considered)

    Scope (# of systems undergoing analysis)

    Evaluator (typical role responsible for applying the VMF)

    Cadence (when and why do you apply the VMF)

    Information Sources (what documents, tools, etc., do you need to leverage)

    SMEs (who needs to participate to define and measure value)

    1. Prioritize Your Product Backlog

    You are estimating future value of proposed changes to an application.

    Product backlog items (epic, feature, etc.) in your product backlog

    • Features
    • User stories
    • Enablers

    A product

    Product owner

    Continuously apply the VMF to prioritize new and changing product backlog items.

    • Epic hypothesis, documentation
    • Lean business case

    Product manager

    ????

    2. Prioritize Your Project Backlog

    Proposed projects in your project backlog

    • Benefits
    • Outcomes
    • Requirements

    Multiple existing and/or new applications

    Project portfolio manager

    Apply the VMF during your project intake process as new projects are proposed.

    • Completed project request forms
    • Completed business case forms
    • Project charters
    • Business requirements documents

    Project manager

    Product owners

    Business analysts

    3. Application Rationalization

    You are measuring current value of existing applications and their features.

    An application in your portfolio

    The uses of the application (features, function, capabilities)

    A subset of applications or the full portfolio

    Application portfolio manager

    During an application rationalization initiative:

    • Iteratively collect information and perform value measurements.
    • Structure your iterations based on functional areas to target the specific SMEs who can speak to a particular subset of applications.
    • Business capability maps

    Business process owners

    Business unit representatives

    Business architects

    Application architects

    Application SMEs

    4. Application Categorization

    The full portfolio

    Application maintenance or operations manager

    • SLAs
    • Business capability maps

    Identify your product or service SMEs

    2.1 Estimated Time: 15 minutes

    The objective of this exercise is to identify specific business stakeholders who can speak to the business outcomes of your applications at a functional level.

    1. Review your related materials that reference the stakeholders for the scoped products and services (i.e. capability maps, org charts, stakeholder maps).
    2. Identify your specific business stakeholders and application SMEs. These individuals represent the business at a functional level and are in tune with the business outcomes of their operations and the applications that support their operations.
      1. Use Case 1 – Product Owner, Product Manager
      2. Use Case 2 – Project Portfolio Manager, Project Manager, Product Owners, Business Process Owners, Appropriate Business Unit Representatives
      3. Use Case 3 – Application Portfolio Manager, Product Owners, Business Analysts, Application SMEs, Business Process Owners, Appropriate Business Unit Representatives
      4. Use Case 4 – Application Maintenance Manager, Operations Managers, Application Portfolio Manager, Product Owners, Application SMEs, Business Process Owners, Appropriate Business Unit Representatives

    INPUT

    • Specific product or service knowledge

    OUTPUT

    • Targeted individuals to measure specific products or services

    Materials

    • Whiteboard
    • Markers

    Participants

    • Owner of value measurement framework

    Use Case 1: Collect and review all of the product backlog items

    Prioritizing your product backlog (epics, features, etc.) requires a consistent method of measuring the value of your product backlog items (PBIs) to continuously compare their value relative to one another. This should be treated as an ongoing initiative as new items are added and existing items change, but an initial introduction of the VMF will require you to collect and analyze all of the items in your backlog.

    Regardless of producing a value score for an epic, feature, or user story, your focus should be on identifying their various value sources. Review your product’s artifact documentation, toolsets, or other information sources to extract the business outcomes, impact, benefits, KPIs, or any other description of a value source.

    High

    Epics

    Carefully valuated with input from multiple stakeholders, using metrics and consistent scoring

    Level of valuation effort per PBI

    User Stories

    Collaboratively valuated by the product owner and teams based on alignment and traceability to corresponding epic or feature

    Low

    Raw Ideas

    Intuitively valuated by the product owner based on alignment to product vision and organization value drivers

    What’s in your backlog?

    You may need to create standards for defining and measuring your different PBIs. Traceability can be critical here, as defined business outcomes for features or user stories may be documented at an epic level.

    Additional Research

    Build a Better Backlog helps you define and organize your product backlog items.

    Use Case 2: Review the scope and requirements of the project to determine all of the business outcomes

    Depending on where your project is in your intake process, there should be some degree of stated business outcomes or benefits. This may be a less refined description in the form of a project request or business case document, or it could be more defined in a project charter, business requirements document/toolset, or work breakdown structure (WBS). Regardless of the information source, to make proper use of the VMF you need a clear understanding of the various business outcomes to establish the new or improved value sources for the proposed project.

    Project

    User Requirements

    Business Requirements

    System Requirements

    1

    1

    1

    2

    2

    2

    3

    3

    4

    Set Metrics Early

    Good project intake documentation begins the discussion of KPIs early on. This alerts teams to the intended value and gives your PMO the ability to integrate it into the workload of other proposed or approved projects.

    Additional Research

    Optimize Project Intake, Approval, and Prioritization provides templates to define proposed project benefits and outcomes.

    Use Cases 3 & 4: Ensure you’ve listed all of each application’s uses (functions, features, capabilities, etc.) and user groups

    An application can enable multiple capabilities, perform a variety of functions, and have a range of different user groups. Therefore, a single application can produce multiple value sources, which range in type, impact, and significance to the business’ overarching priorities. In order to effectively measure the overall value of an application you need to determine all of the ways in which that application is used and apply a business-downward view of your applications.

    Business Capability

    • Sub-capability
    • Process
    • Task

    Application

    • Module
    • Feature
    • Function

    Aim for Business Use

    Simply listing the business capabilities of an app can be too high level. Regardless of your organization’s terminology, you need to establish all of the different uses and users of an application to properly measure all of the facets of its value.

    Additional Research

    Discover Your Applications helps you identify and define the business use and features of your applications.

    List your product or services items and components

    2.2 Estimated Time: 15 minutes

    The objective of this exercise is to produce a list of the different items that you are scoring and ensure you have considered all relevant components.

    1. List each item you intend to produce a value score for:
      1. Use Case 1 – This may be the epics in your product backlog.
      2. Use Case 2 – This may be the projects in your project backlog.
      3. Use Cases 3 & 4 – This may be the applications in your portfolio. For this approach Info-Tech strongly recommends iteratively assessing the portfolio to produce a list of a subset of applications.
    2. For each item list its various components:
      1. Use Case 1 – This may be the features or user stories of an epic.
      2. Use Case 2 – This may be the business requirements of a project.
      3. Use Cases 3 & 4 – This may be the modules, features, functions, capabilities, or subsystems of an application.

    Item

    Components

    Add Customer Portal (Epic)

    User story #1: As a sales team member I need to process customer info.

    User story #2: As a customer I want access to…

    Transition to the Cloud (Project)

    Requirement #1: Build Checkout Cart

    NFR – Build integration with data store

    CRM (Application)

    Order Processing (module), Returns & Claims (module), Analytics & Reporting (Feature)

    INPUT

    • Product or service knowledge

    OUTPUT

    • Detailed list of items and components

    Materials

    • Whiteboard
    • Markers

    Participants

    • Owner of value measurement framework
    • Product or service SMEs

    Use Cases 3 & 4: Create a functional view of your applications (optional)

    2.3 Estimated Time: 1 hour

    The objective of this exercise is to establish the different use cases of an application.

    1. Recall the functional requirements and business capabilities for your applications.
    2. List the various actors who will be interacting with your applications and list the consumers who will be receiving the information from the applications.
    3. Based on your functional requirements, list the use cases that the actors will perform to deliver the necessary information to consumers. Each use case serves as a core function of the application. See the diagram below for an example.
    4. Sometimes several use cases are completed before information is sent to consumers. Use arrows to demonstrate the flow of information from one use case to another.

    Example: Ordering Products Online

    Actors

    Order Customer

    Order Online

    Search Products

    Consumers

    Submit Delivery Information

    Order Customer

    Pay Order

    Bank

    INPUT

    • Product or service knowledge

    OUTPUT

    • Product or service function

    Materials

    • Whiteboard
    • Markers

    Participants

    • Application architect
    • Enterprise architect
    • Business and IT stakeholders
    • Business analyst
    • Development teams

    Use Cases 3 & 4: Create a functional view of your applications (optional) (cont’d.)

    2.3 Estimated Time: 1 hour

    5. Align your application’s use cases to the appropriate business capabilities and stakeholder objectives.

    Example:

    Stakeholder Objective: Automate Client Creation Processes

    Business Capability: Account Management

    Function: Create Client Profile

    Function: Search Client Profiles

    Business Capability: Sales Transaction Management

    Function: Order Online

    Function: Search Products Function: Search Products

    Function: Submit Delivery Information

    Function: Pay Order

    Step 2.2: Measure Value

    Phase 1

    1.1: Identify Value Authorities

    1.2: Define Value Drivers

    Phase 2

    2.1: Identify Product or Service SMEs

    2.2: Measure Value

    This step will walk you through the following activities:

    • Identify your value sources.
    • Align to a value driver.
    • Assign metrics and gauge value fulfillment.

    This step involves the following participants:

    • Owners of your value measurement framework
    • Product or service SMEs

    Outcomes of this step

    • An initial list of reusable value sources and metrics
    • Value scores for your products or services

    Use your VMF and a repeatable process to produce value scores for all of your items

    With your products or services broken down, you can then determine a list of value sources, as well as their alignment to a value driver and a gauge of their value fulfillment, which in turn indicate the importance and impact of a value source respectively.

    A image of the value measure framework is shown.

    Lastly, we produce a value score for all items:

    • Determine business outcomes and value sources.
    • Align to the appropriate value driver.
    • Use metrics as the gauge of value fulfillment.
    • Collect your score.
    • Repeat.

    The business outcome is the impact the product or service has on the intended business activity

    Business outcomes are the business-oriented results produced by organization’s capabilities and the applications that support those capabilities. The value source is, in essence, “How does the application impact the outcome?” and this can be either qualitative or quantitative.

    Quantitative

    Qualitative

    Key Words

    Examples

    Key Words

    Examples

    Faster, cheaper

    Deliver faster

    Better

    Better user experience

    More, less

    More registrations per week

    Private

    Enhanced privacy

    Increase, decrease

    Decrease clerical errors

    Easier

    Easier to input data

    Can, cannot

    Can access their own records

    Improved

    Improved screen flow

    Do not have to

    Do not have to print form

    Enjoyable

    Enjoyable user experience

    Compliant

    Complies with regulation 12

    Transparent

    Transparent progress

    Consistent

    Standardized information gathered

    Richer

    Richer data availability

    Adapted from Agile Coach Journal.

    Measure value – Identify your value sources

    2.4 Estimated Time: 30 minutes

    The objective of this exercise is to establish the different value sources of a product or service.

    1. List the items you are producing an overall balance value score for. These can be products, services, projects, applications, product backlog items, epics, etc.
    2. For each item, list its various business outcomes in the form of a description that includes:
      1. The item being measured
      2. Business capability or activity
      3. How the item impacts said capability or activity

    Consider applying the user story format for future value sources or a variation for current value sources.

    As a (user), I want to (activity) so that I get (impact)

    INPUT

    • Product or service knowledge
    • Business process knowledge

    OUTPUT

    • List of value sources

    Materials

    • Whiteboard
    • Markers

    Participants

    • Owner of value measurement framework
    • Product or service SMEs

    Measure value – Align to a value driver

    2.5 Estimated Time: 30 minutes

    The objective of this exercise is to determine the value driver for each value source.

    1. Align each value source to a value driver. Choose between options A and B.
      1. Using a whiteboard, draw out a 2 x 2 business value matrix or an adapted version based on your own organizational value drivers. Place each value source in the appropriate quadrant.
        1. Increase Revenue
        2. Reduce Costs
        3. Enhance Services
        4. Reach Customers
      2. Using a whiteboard or large sticky pads, create a section for each value driver. Place each value source with the appropriate value driver.

    INPUT

    • Product or service knowledge
    • Business process knowledge

    OUTPUT

    • Value driver weight

    Materials

    • Whiteboard
    • Markers

    Participants

    • Owner of value measurement framework
    • Product or service SMEs

    Brainstorm the different sources of business value (cont’d.)

    2.5

    Example:

    An example of activity 2.5 is shown.

    Carry results over to the Value Calculator

    2.5

    Document results of this activity in the Value Calculator in the Item {#} tab.

    A screenshot of the Value Calculator is shown.

    List your Value Sources

    Your Value Driver weights will auto-populate

    Aim, but do not reach, for SMART metrics

    Creating meaningful metrics

    S pecific

    M easureable

    A chievable

    R ealisitic

    T ime-based

    Follow the SMART framework when adding metrics to the VMF.

    The intention of SMART goals and metrics is to make sure you have chosen a gauge that will:

    • Reflect the actual business outcome or value source you are measuring.
    • Ensure all relevant stakeholders understand the goals or value you are driving towards.
    • Ensure you actually have the means to capture the performance.

    Info-Tech Insight

    Metrics are NOT a magical solution. They should be treated as a tool in your toolbox and are sometimes no more than a rough gauge of performance. Carefully assign metrics to your products and services and do not disregard the informed subjective perspective when SMART metrics are unavailable.

    Info-Tech Best Practice

    One last critical consideration here is the degree of effort required to collect the metric compared to the value of the analysis you are performing. Assessing whether or not to invest in a project should apply the rigor of carefully selecting and measuring value. However, performing a rationalization of the full app portfolio will likely lead to analysis paralysis. Taking an informed subjective perspective may be the better route.

    Measure value – Assign metrics and gauge value fulfillment

    2.6 30-60 minutes

    The objective of this exercise is to determine an appropriate metric for each value source.

    1. For each value source assign a metric that will be the unit of measurement to gauge the value fulfilment of the application.
    2. Review the product or services performance with the metric
      1. Use case 1&2 (Proposed Applications and/or Features) - You will need to estimate the degree of impact the product or services will have on your selected metric.
      2. Use case 3&4 (Existing Applications and/or Features) – You can review historically how the product or service has performed with your selected metric
    3. Determine a value fulfillment on a scale of 1 – 10.
    4. 10 = The product or service far exceeds expectations and targets on the metric.

      5 = the product or service meets expectations on this metric.

      1 = the product or service underperforms on this metric.

    INPUT

    • Product or service knowledge
    • Business process knowledge

    OUTPUT

    • Value driver weight

    Materials

    • Whiteboard
    • Markers

    Participants

    • Owner of value measurement framework
    • Product or service SMEs

    Carry results over to the Value Calculator

    2.6

    Document results of this activity in the Value Calculator in the Item {#} tab.

    A screenshot of Info-Tech's Value Calculator is shown.

    Assign Metrics.

    Consider using current or estimated performance and targets.

    Assess the impact on the value source with the value fulfillment.

    Collect your Overall Balanced Value Score

    Appendix

    Bibliography

    Brown, Alex. “Calculating Business Value.” Agile 2014 Orlando – July 13, 2014. Scrum Inc. 2014. Web. 20 Nov. 2017.

    Brown, Roger. “Defining Business Value.” Scrum Gathering San Diego 2017. Agile Coach Journal. Web.

    Curtis, Bill. “The Business Value of Application Internal Quality.” CAST. 6 April 2009. Web. 20 Nov. 2017.

    Fleet, Neville, Joan Lasselle, and Paul Zimmerman. “Using a Balance Scorecard to Measure the Productivity and Value of Technical Documentation Organizations.” CIDM. April 2008. Web. 20 Nov. 2017.

    Harris, Michael. “Measuring the Business Value of IT.” David Consulting Group. 20 Nov. 2017.

    Intrafocus. “What is a Balanced Scorecard?” Intrafocus. Web. 20 Nov. 2017

    Kerzner, Harold. Project Management: A Systems Approach to Planning, Scheduling, and Controlling. 12th ed., Wiley, 2017.

    Lankhorst, Marc., et al. “Architecture-Based IT Valuation.” Via Nova Architectura. 31 March 2010. Web. 20 Nov. 2017.

    Rachlin, Sue, and John Marshall. “Value Measuring Methodology.” Federal CIO Council, Best Practices Committee. October 2002. Web. April 2019.

    Thiagarajan, Srinivasan. “Bridging the Gap: Enabling IT to Deliver Better Business Outcomes.” Cognizant. July 2017. Web. April 2019.

    Key Metrics for Every CIO

    • Buy Link or Shortcode: {j2store}119|cart{/j2store}
    • member rating overall impact: N/A
    • member rating average dollars saved: N/A
    • member rating average days saved: N/A
    • Parent Category Name: Performance Measurement
    • Parent Category Link: /performance-measurement
    • As a CIO, you are inundated with data and information about how your IT organization is performing based on the various IT metrics that exist.
    • The information we receive from metrics is often just that – information. Rarely is it used as a tool to drive the organization forward.
    • CIO metrics need to consider the goals of key stakeholders in the organization.

    Our Advice

    Critical Insight

    • The top metrics for CIOs don’t have anything to do with IT.
    • CIOs should measure and monitor metrics that have a direct impact on the business.
    • Be intentional with the metric and number of metrics that you monitor on a regular basis.
    • Be transparent with your stakeholders on what and why you are measuring those specific metrics.

    Impact and Result

    • Measure fewer metrics, but measure those that will have a significant impact on how your deliver value to your organization.
    • Focus on the metrics that you can take action against, rather than simply monitor.
    • Ensure your metrics tie to your top priorities as a CIO.

    Key Metrics for Every CIO Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Key Metrics for Every CIO deck – The top metrics every CIO should measure and act on

    Leverage the top metrics for every CIO to help focus your attention and provide insight into actionable steps.

    • Key Metrics for Every CIO Storyboard
    [infographic]

    Further reading

    Key Metrics for Every CIO

    The top six metrics for CIOs – and they have very little to do with IT

    Analyst Perspective

    Measure with intention

    Be the strategic CIO who monitors the right metrics relevant to their priorities – regardless of industry or organization. When CIOs provide a laundry list of metrics they are consistently measuring and monitoring, it demonstrates a few things.

    First, they are probably measuring more metrics than they truly care about or could action. These “standardized” metrics become something measured out of expectation, not intention; therefore, they lose their meaning and value to you as a CIO. Stop spending time on these metrics you will be unable or unwilling to address.

    Secondly, it indicates a lack of trust in the IT leadership team, who can and should be monitoring these commonplace operational measures. An empowered IT leader will understand the responsibility they have to inform the CIO should a metric be derailing from the desired outcome.

    Photo of Brittany Lutes, Senior Research Analyst, Organizational Transformation Practice, Info-Tech Research Group. Brittany Lutes
    Senior Research Analyst
    Organizational Transformation Practice
    Info-Tech Research Group

    Executive Summary

    Your Challenge

    CIOs need to measure a set of specific metrics that:

    • Will support the organization’s vision, their career, and the IT function all in one.
    • Can be used as a tool to make informed decisions and take appropriate actions that will improve the IT function’s ability to deliver value.
    • Consider the influence of critical stakeholders, especially the end customer.
    • Are easily measured at any point in time.
    Common Obstacles

    CIOs often cannot define these metrics because:

    • We confuse the operational metrics IT leaders need to monitor with strategic metrics CIOs need to monitor.
    • Previously monitored metrics did not deliver value.
    • It is hard to decide on a metric that will prove both insightful and easily measurable.
    • We measure metrics without any method or insight on how to take actionable steps forward.
    Info-Tech’s Approach

    For every CIO, there are six areas that should be a focus, no matter your organization or industry. These six priorities will inform the metrics worth measuring:

    • Risk management
    • Delivering on business objectives
    • Customer satisfaction
    • Employee engagement
    • Business leadership relations
    • Managing to a budget

    Info-Tech Insight

    The top metrics for a CIO to measure and monitor have very little to do with IT and everything to do with ensuring the success of the business.

    Your challenge

    CIOs are not using metrics as a personal tool to advance the organization:
    • Metrics should be used as a tool by the CIO to help inform the future actions that will be taken to reach the organization’s strategic vision.
    • As a CIO, you need to have a defined set of metrics that will support your career, the organization, and the IT function you are accountable for.
    • CIO metrics must consider the most important stakeholders across the entire ecosystem of the organization – especially the end customer.
    • The metrics for a CIO are distinctly different from the metrics you use to measure the operational effectiveness of the different IT functions.
    “CIOs are businesspeople first and technology people second.” (Myles Suer, Source: CIO, 2019.)

    Common obstacles

    These barriers make this challenge difficult to address for many CIOs:
    • CIOs often do not measure metrics because they are not aware of what should or needs to be measured.
    • As a result of not wanting to measure the wrong thing, CIOs can often choose to measure nothing at all.
    • Or they get too focused on the operational metrics of their IT organization, leaving the strategic business metrics forgotten.
    • Moreover, narrowing the number of metrics that are being measured down to an actionable number is very difficult.
    • We rely only on physical data sets to help inform the measurements, not considering the qualitative feedback received.
    CIO priorities are business priorities

    46% of CIOs are transforming operations, focused on customer experiences and employee productivity. (Source: Foundry, 2022.)

    Finances (41.3%) and customers (28.1%) remain the top two focuses for CIOs when measuring IT effectiveness. All other focuses combine for the remaining 30.6%. (Source: Journal of Informational Technology Management, 2018.)

    Info-Tech’s approach

    Organizational goals inform CIO metrics

    Diagram with 'CIO Metrics' at the center surrounded by 'Directive Goals', 'Product/Service Goals', 'IT Goals', and 'Operations Goals', each of which are connected to eachother by 'Customers'.

    The Info-Tech difference:
    1. Every CIO has the same set of priorities regardless of their organization or industry given that these metrics are influenced by similar goals of organizations.
    2. CIO metrics are a tool to help inform the actions that will support each core area in reaching their desired goals.
    3. Be mindful of the goals different business units are using to reach the organization’s strategic vision – this includes your own IT goals.
    4. Directly or indirectly, you will always influence the ability to acquire and retain customers for the organization.

    CIO priorities

    MANAGING TO A BUDGET
    Reducing operational costs and increasing strategic IT spend.
    Table centerpiece for CIO Priorities. DELIVERING ON BUSINESS OBJECTIVES
    Aligning IT initiatives to the vision of the organization.
    CUSTOMER SATISFACTION
    Directly and indirectly impacting customer experience.
    EMPLOYEE ENGAGEMENT
    Creating an IT workforce of engaged and purpose-driven people.
    RISK MANAGEMENT
    Actively knowing and mitigating threats to the organization.
    BUSINESS LEADERSHIP RELATONS
    Establishing a network of influential business leaders.

    High-level process flow

    How do we use the CIO metrics?
    Process flow that starts at 'Consider - Identify and analyze CIO priorities', and is followed by 'Select priorities - Identify the top priorities for CIOs (see previous slide)', 'Create a measure - Determine a measure that aligns to each priority', 'Make changes & improvements - Take action to improve the measure and reach the goal you are trying to achieve', 'Demonstrate progress - Use the metrics to demonstrate progress against priorities'. Using priority-based metrics allows you to make incremental improvements that can be measured and reported on, which makes program maturation a natural process.

    Example CIO dashboard

    Example CIO dashboard.
    * Arrow indicates month-over-month trend

    Harness the value of metric data

    Metrics are rarely used accurately as a tool
    • When you have good metrics, you can:
      • Ensure employees are focused on the priorities of the organization
      • Have insight to make better decisions
      • Communicate with the business using language that resonates with each stakeholder
      • Increase the performance of your IT function
      • Continually adapt to meet changing business demands
    • Metrics are tools that quantifiably indicate whether a goal is on track to being achieved (proactive) or if the goal was successfully achieved (retroactive)
    • This is often reflected through two metric types:
      • Leading Metrics: The metric indicates if there are actions that should be taken in the process of achieving a desired outcome.
      • Lagging Metrics: Based on the desired outcome, the metric can indicate where there were successes or failures that supported or prevented the outcome from being achieved.
    • Use the data from the metrics to inform your actions. Do not collect this data if your intent is simply to know the data point. You must be willing to act.
    "The way to make a metric successful is by understanding why you are measuring it." (Jeff Neyland CIO)

    CIOs measure strategic business metrics

    Keep the IT leadership accountable for operational metrics
    • Leveraging the IT leadership team, empower and hold each leader accountable for the operational metrics specific to their functional area
    • As a CIO, focus on the metrics that are going to impact the business. These are often tied to people or stakeholders:
      • The customers who will purchase the product or service
      • The decision makers who will fund IT initiatives
      • The champions of IT value
      • The IT employees who will be driven to succeed
      • The owner of an IT risk event
    • By focusing on these priority areas, you can regularly monitor aspects that will have major business impacts – and be able to address those impacts.
    As a CIO, avoid spending time on operational metrics such as:
    • Time to deliver
    • Time to resolve
    • Project delivery (scope, time, money)
    • Application usage
    • User experiences
    • SLAs
    • Uptime/downtime
    • Resource costs
    • Ticket resolution
    • Number of phishing attempts
    Info-Tech Insight

    While operational metrics are important to your organization, IT leaders should be empowered and responsible for their management.

    SECTION 1

    Actively Managing IT Risks

    Actively manage IT risks

    The impact of IT risks to your organization cannot be ignored any further
    • Few individuals in an organization understand IT risks and can proactively plan for the prevention of those threats, making the CIO the responsible and accountable individual when it comes to IT risks – especially the components that tie into cybersecurity.
    • When the negative impacts of an IT threat event are translated into terms that can be understood and actioned by all in the organization, it increases the likelihood of receiving the sponsorship and funding support necessary.
    • Moreover, risk management can be used as a tool to drive the organization toward its vision state, enabling informed risk decisions.

    Risk management metric:

    Number of critical IT threats that were detected and prevented before impact to the organization.

    Beyond risk prevention
    Organizations that have a clear risk tolerance can use their risk assessments to better inform their decisions.
    Specifically, taking risks that could lead to a high return on investment or other key organizational drivers.

    Protect the organization from more than just cyber threats

    Other risk-related metrics:
    • Percentage of IT risks integrated into the organization’s risk management approach.
    • Number of risk management incidents that were not identified by your organization (and the potential financial impact of those risks).
    • Business satisfaction with IT actions to reduce impact of negative IT risk events.
    • Number of redundant systems removed from the organizations portfolio.
    Action steps to take:
    • Create a risk-aware culture, not just with IT folks. The entire organization needs to understand how IT risks are preventable.
    • Clearly demonstrate the financial and reputational impact of potential IT risks and ensure that this is communicated with decision-makers in the organization.
    • Have a single source of truth to document possible risk events and report prevention tactics to minimize the impact of risks.
    • Use this information to recommend budget changes and help make risk-informed decisions.

    49%

    Investing in Risk

    Heads of IT “cited increasing cybersecurity protections as the top business initiative driving IT investments this year” (Source: Foundry, 2022.)

    SECTION 2

    Delivering on Business Objectives

    Delivering on business objectives

    Deliver on initiatives that bring value to your organization and stop benchmarking
    • CIOs often want to know how they are performing in comparison to their competitors (aka where do you compare in the benchmarking?)
    • While this is a nice to know, it adds zero value in demonstrating that you understand your business, let alone the goals of your business
    • Every organization will have a different set of goals it is striving toward, despite being in the same industry, sector, or market.
    • Measuring your performance against the objectives of the organization prevents CIOs from being more technical than it would do them good.

    Business Objective Alignment Metric:

    Percentage of IT metrics have a direct line of impact to the business goals

    Stop using benchmarks to validate yourself against other organizations. Benchmarking does not provide:
    • Insight into how well that organization performed against their goals.
    • That other organizations goals are likely very different from your own organization's goals.
    • It often aggregates the scores so much; good and bad performers stop being clearly identified.

    Provide a clear line of sight from IT metrics to business goals

    Other business alignment metrics:
    • Number of IT initiatives that have a significant impact on the success of the organization's goals.
    • Number of IT initiatives that exceed the expected value.
    • Positive impact ($) of IT initiatives on driving business innovation.
    Action steps to take:
    • Establish a library or dashboard of all the metrics you are currently measuring as an IT organization, and align each of them to one or more of the business objectives your organization has.
    • Leverage the members of the organization’s executive team to validate they understand how your metric ties to the business objective.
    • Any metric that does not have a clear line of sight should be reconsidered.
    • IT metrics should continue to speak in business terms, not IT terms.

    50%

    CIOs drive the business

    The percentage of CEOs that recognize the CIO as the main driver of the business strategy in the next 2-3 years. (Source: Deloitte, 2020.)

    SECTION 3

    Impact on Customer Satisfaction

    Influencing end-customer satisfaction

    Directly or indirectly, IT influences how satisfied the customer is with their product or service
    • Now more than ever before, IT can positively influence the end-customer’s satisfaction with the product or service they purchase.
    • From operational redundancies to the customer’s interaction with the organization, IT can and should be positively impacting the customer experience.
    • IT leaders who take an interest in the customer demonstrate that they are business-focused individuals and understand the intention of what the organization is seeking to achieve.
    • With the CIO role becoming a strategic one, understanding why a customer would or would not purchase your organization’s product or service stops being a “nice to have.”

    Customer satisfaction metric:

    What is the positive impact ($ or %) of IT initiatives on customer satisfaction?

    Info-Tech Insight

    Be the one to suggest new IT initiatives that will impact the customer experience – stop waiting for other business leaders to make the recommendation.

    Enhance the end-customer experience with I&T

    Other customer satisfaction metrics:
    • Amount of time CIO spends interacting directly with customers.
    • Customer retention rate.
    • Customer attraction rate.
    Action steps to take:
    • Identify the core IT capabilities that support customer experience. Automation? Mobile application? Personal information secured?
    • Suggest an IT-supported or-led initiative that will enhance the customer experience and meet the business goals. Retention? Acquisition? Growth in spend?
    • This is where operational metrics or dashboards can have a real influence on the customer experience. Be mindful of how IT impacts the customer journey.

    41%

    Direct CX interaction

    In 2022, 41% of IT heads were directly interacting with the end customer. (Source: Foundry, 2022.)

    SECTION 4

    Keeping Employees Engaged

    Keeping employees engaged

    This is about more than just an annual engagement survey
    • As a leader, you should always have a finger on the pulse of how engaged your employees are
    • Employee engagement is high when:
      • Employees have a positive disposition to their place of work
      • Employees are committed and willing to contribute to the organization's success
    • Employee engagement comprises three types of drivers: organizational, job, and retention. As CIO, you have a direct impact on all three drivers.
    • Providing employees with a positive work environment where they are empowered to complete activities in line with their desired skillset and tied to a clear purpose can significantly increase employee engagement.

    Employee engagement metric:

    Number of employees who feel empowered to complete purposeful activities related to their job each day

    Engagement leads to increases in:
    • Innovation
    • Productivity
    • Performance
    • Teamwork
    While reducing costs associated with high turnover.

    Employees daily tasks need to have purpose

    Other employee engagement metrics:
    • Tenure of IT employees at the organization.
    • Number of employees who seek out or use a training budget to enhance their knowledge/skills.
    • Degree of autonomy employees feel they have in their work on a daily basis.
    • Number of collaboration tools provided to enable cross-organizational work.
    Action steps to take:
    • If you are not willing to take actionable steps to address engagement, don’t bother asking employees about it.
    • Identify the blockers to empowerment. Common blockers include insufficient team collaboration, bureaucracy, inflexibility, and feeling unsupported and judged.
    • Ensure there is a consistent understanding of what “purposeful” means. Are you talking about “purposeful” to the organization or the individual?
    • Provide more clarity on what the organization’s purpose is and the vision it is driving toward. Just because you understand does not mean the employees do.

    26%

    Act on engagement

    Only 26% of leaders actually think about and act on engagement every single day. (Source: SHRM, 2022.)

    SECTION 5

    Establishing Trusted Business Relationships

    Establishing trusted business partnerships

    Leverage your relationships with other C-suite executives to demonstrate IT’s value
    • Your relationship with other business peers is critical – and, funny enough, it is impacted by the use of good metrics and data.
    • The performance of your IT team will be recognized by other members of the executive leadership team (ELT) and is a direct reflection of you as a leader.
    • A good relationship with the ELT can alleviate issues if concerns about IT staff surface.
      • Of the 85% of IT leaders working on transformational initiatives, only 30% are trying to cultivate an IT/business partnership (Foundry, 2022).
    • Don’t let other members of the organizations ELT overlook you or the value IT has. Build the key relationships that will drive trust and partnerships.

    Business leadership relationship metric:

    Ability to influence business decisions with trusted partners.

    Some key relationships that are worth forming with other C-suite executives right now include:
    • Chief Sustainability Officer
    • Chief Revenue Officer
    • Chief Marketing Officer
    • Chief Data Officer

    Influence business decisions with trusted partners

    Other business relations metrics:
    • The frequency with which peers on the ELT complain about the IT organization to other ELT peers.
    • Percentage of business leaders who trust IT to make the right choices for their accountable areas.
    • Number of projects that are initiated with a desired solution versus problems with no desired solution.
    Action steps to take:
    • From lunch to the boardroom, it is important you make an effort to cultivate relationships with the other members of the ELT.
    • Identify who the most influential members of the ELT are and what their primary goals or objectives are.
    • Follow through on what you promise you will deliver – if you do not know, do not promise it!
    • What will work for one member of the ELT will not work for another – personalize your approach.

    60%

    Enterprise-wide collaboration

    “By 2023, 60% of CIOs will be primarily measured for their ability to co-create new business models and outcomes through extensive enterprise and ecosystem-wide collaboration.” (Source: IDC, 2021.)

    SECTION 6

    Managing to a Budget

    Managing to a budget

    Every CIO needs to be able to spend within budget while increasing their strategic impact
    • From security, to cloud, to innovating the organization's products and services, IT has a lot of initiatives that demand funds and improve the organization.
    • Continuing to demonstrate good use of the budget and driving value for the organization will ensure ongoing recognition in the form of increased money.
    • 29% of CIOs indicated that controlling costs and expense management was a key duty of a functional CIO (Foundry, 2022).
    • Demonstrating the ability to spend within a defined budget is a key way to ensure the business trusts you.
    • Demonstrating an ability to spend within a defined budget and reducing the cost of operational expenses while increasing spend on strategic initiatives ensures the business sees the value in IT.

    Budget management metric:

    Proportion of IT budget that is strategic versus operational.

    Info-Tech Insight

    CIOs need to see their IT function as its own business – budget and spend like a CEO.

    Demonstrate IT’s ability to spend strategically

    Other budget management metrics:
    • Cost required to lead the organization through a digital transformation.
    • Reduction in operational spend due to retiring legacy solutions.
    • Percentage of budget in the run, grow, and transform categories.
    • Amount of money spent keeping the lights on versus investing in new capabilities.

    Action steps to take:

    • Consider opportunities to automate processes and reduce the time/talent required to spend.
    • Identify opportunities and create the time for resources to modernize or even digitize the organization to enable a better delivery of the products or services to the end customer.
    • Review the previous metrics and tie it back to running the business. If customer satisfaction will increase or risk-related threats decrease through an initiative IT is suggesting, you can make the case for increased strategic spend.

    90%

    Direct CX interaction

    Ninety percent of CIOs expect their budget to increase or remain the same in their next fiscal year. (Source: Foundry, 2022.)

    Research contributors and experts

    Photo of Jeff Neyland. Jeff Neyland
    Chief Information Officer – University of Texas at Arlington
    Photo of Brett Trelfa. Brett Trelfa
    SVP and CIO – Arkansas Blue Cross Blue Shield
    Blank photo template. Lynn Fyhrlund
    Chief Information Officer – Milwaukee County Department of Administrative Services

    Info-Tech Research Group

    Vicki Van Alphen Executive Counselor Ibrahim Abdel-Kader Research Analyst
    Mary Van Leer Executive Counselor Graham Price Executive Counselor
    Jack Hakimian Vice President Research Valence Howden Principal Research Director
    Mike Tweedie CIO Practice Lead Tony Denford Organization Transformation Practice Lead

    Related Info-Tech Research

    Sample of the 'IT Metrics Library'. IT Metrics Library
    • Use this tool to review commonly used KPIs for each practice area
    • Identify KPI owners, data sources, baselines, and targets. It also suggests action and research for low-performing KPIs.
    • Use the "Action Plan" tab to keep track of progress on actions that were identified as part of your KPI review.
    Sample of 'Define Service Desk Metrics That Matter'. Define Service Desk Metrics That Matter
    • Consolidate your metrics and assign context and actions to those currently tracked.
    • Establish tension metrics to see and tell the whole story.
    • Split your metrics for each stakeholder group. Assign proper cadences for measurements as a first step to building an effective dashboard.
    Sample of 'CIO Priorities 2022'. CIO Priorities 2022
    • Understand how to respond to trends affecting your organization.
    • Determine your priorities based on current state and relevant internal factors.
    • Assign the right resources to accomplish your vision.
    • Consider what new challenges outside of your control will demand a response.

    Bibliography

    “Developing and Sustaining Employee Engagement.” SHRM, 2022.

    Dopson, Elise. “KPIs Vs. Metrics: What’s the Difference & How Do You Measure Both?” Databox, 23 Jun. 2021.

    Shirer, Michael, and Sarah Murray. “IDC Unveils Worldwide CIO Agenda 2022 Predictions.” IDC, 27 Oct. 2021.

    Suer, Myles. “The Most Important Metrics to Drive IT as a Business.” CIO, 19 Mar. 2019.

    “The new CIO: Business Savvy.” Deloitte Insights. Deloitte, 2020.

    “2022 State of the CIO: Rebalancing Act: CIO’s Operational Pandemic-Era Innovation.” Foundry, 2022.

    “Why Employee Engagement Matters for Leadership at all Levels.” Walden University, 20 Dec. 2019.

    Zhang, Xihui, et al. “How to Measure IT Effectiveness: The CIO’s Perspective.” Journal of Informational Technology Management, 29(4). 2018.

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    Modernize and Transform Your End-User Computing Strategy

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    • Parent Category Name: End-User Computing Strategy
    • Parent Category Link: /end-user-computing-strategy

    IT needs to answer these questions:

    • What types of computing devices, provisioning models, and operating systems should be offered to end users?
    • How will IT support devices?
    • What are the policies and governance surrounding how devices are used?
    • What actions are we taking and when?
    • How do end-user devices support larger corporate priorities and strategies?

    Your answers need to balance choice, risk, and cost.

    Our Advice

    Critical Insight

    • Even if a user has a prestigious tablet, if the apps aren’t built well, they can’t get support on it, or they can’t connect, then that device is useless. Focus on supportability, use cases, connection, and policy – and the device.

    Impact and Result

    • Identify desired benefits that align to IT and corporate priorities and strategies.
    • Perform a persona analysis.
    • Define a vision for end-user computing.
    • Define the standard device and app offerings.
    • Improve the supporting services surrounding devices.
    • Develop a roadmap for implementing your strategy.

    Modernize and Transform Your End-User Computing Strategy Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. End-User Computing Strategy Deck – A step-by-step document to walk you through end-user computing trends and processes to improve customer satisfaction.

    This storyboard will help you identify your goals, build standard offerings for users, define governance and policies around offerings, and develop a roadmap for your EUC program.

    • Modernize and Transform Your End-User Computing Strategy – Phases 1-3

    2. End-User Computing Strategy Template – A repository for your current-state and persona analysis to identify technology requirements for each user group.

    Use these templates to document your end-user computing strategy. Follow the guidelines in the blueprint and record activity results in the template. The findings will be presented to the management team.

    • End-User Computing Strategy Template
    • User Group Analysis Workbook

    3. End-User Computing Ideas Catalog and Standard Offering Guide – Templates that guide you to document the outcome from persona analysis to define standard offerings and policies.

    The Ideas Catalog introduces provisioning models, form factors, and supported operating systems. Use the Standard Offering Template to document provisioning models and define computing devices along with apps and peripherals according to the outcome of the user group analysis.

    • Standard End-User Entitlements and Offerings Template
    • End-User Computing Ideas Catalog

    4. End-User Computing Policies – Policies that establish requirements for end-user computing.

    Use these policy templates to communicate the purposes behind each end-user computing decision and establish company standards, guidelines, and procedures for the purchase of technologies. The policies will ensure purchasing, reimbursement, security, and remote wiping enforcements are consistent and in alignment with the company strategy.

    • Mobile Device Connectivity & Allowance Policy
    • Purchasing Policy
    • Mobile Device Reimbursement Agreement
    • Mobile Device Reimbursement Policy
    • BYOD Acceptable Use Policy
    • Mobile Device Remote Wipe Waiver Template
    • General Security – User Acceptable Use Policy
    • Device Entitlement Policy Template

    Infographic

    Workshop: Modernize and Transform Your End-User Computing Strategy

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Set the Direction

    The Purpose

    Dig into the current state and build user persona.

    Key Benefits Achieved

    Determine your challenges and strengths.

    Delineate user IT requirements.

    Activities

    1.1 Assess the current state of end-user computing.

    1.2 Perform SWOT analysis.

    1.3 Map benefits to stakeholder drivers and priorities.

    1.4 Identify user groups.

    1.5 Identify supporting technology.

    1.6 Identify opportunities to provide value.

    Outputs

    SWOT analysis of current state

    Goals cascade

    Persona analysis

    2 Define the Offering

    The Purpose

    Define your EUC vision and standard offerings.

    Key Benefits Achieved

    Brainstorm EUC vision and mission.

    Find out the standard offerings.

    Set the direction for end-user computing to support shift-left enablement.

    Activities

    2.1 Prioritize benefits.

    2.2 Craft a vision and mission statement.

    2.3 Identify goals.

    2.4 Define guiding principles for your strategy.

    2.5 Select a provisioning model for each persona.

    2.6 Define the standard device offerings.

    2.7 Document each persona's entitlements.

    Outputs

    Vision statement, mission statement, and guiding principles

    Goals and indicators

    End-user device entitlements standard

    3 Support the Offering

    The Purpose

    Outline supporting practices and define policies for each use case.

    Key Benefits Achieved

    Document supporting practices.

    Document EUC policies.

    Activities

    3.1 Define device management tools and approach.

    3.2 Identify groups involved in supporting practices.

    3.3 Identify opportunities to improve customer service.

    3.4 Define acceptable use.

    3.5 Define BYOD policies.

    3.6 Define procurement and entitlement policies.

    3.7 Define security policies.

    Outputs

    List of management tools for end-user computing

    Roles and responsibilities for maintaining the end-user computing environment

    Opportunities to improve customer service

    End-user computing policy templates

    4 Bridge the Gap and Create the Roadmap

    The Purpose

    Build a user migration roadmap.

    Key Benefits Achieved

    Make the project a reality by documenting initiatives and building a roadmap.

    Activities

    4.1 Identify the gaps in devices, user support, use cases, policy & governance, and fitness for use.

    4.2 Plan the deployment and user migration journey.

    4.3 Document initiatives in the roadmap.

    Outputs

    Initiatives mapped to practice areas

    User migration journey map

    Further reading

    Modernize and Transform Your End-User Computing Strategy

    Support the workforce of the future.

    EXECUTIVE BRIEF

    Analyst Perspective

    Focus beyond the device

    It’s easy to think that if we give end users nice devices, then they will be more engaged and they will be happy with IT. If only it were that easy.

    Info-Tech Research Group has surveyed over 119,000 people through its CIO Business Vision diagnostic. The results show that a good device is necessary but not enough for high satisfaction with IT. Once a user has a decent device, the other aspects of the user’s experience has a higher impact on their satisfaction with IT.

    After all, if a person is trying to run apps designed in the 1990s, if they are struggling to access resources through an underperforming VPN connection, or if they can’t get help when their devices and apps aren’t working, then it doesn’t matter that you gave them a state-of-the-art MacBook or Microsoft Surface.

    As you build out your end-user computing strategy to reflect the new reality of today’s workforce, ensure you focus on shifting user support left, modernizing apps to support how users need to work, and ensuring that your network and collaboration tools can support the increased demands. End-user computing teams need to focus beyond the device.

    Ken Weston, ITIL MP, PMP, Cert.APM, SMC

    Research Director, Infrastructure and Operations Info-Tech Research Group

    Mahmoud Ramin, PhD

    Senior Research Analyst, Infrastructure and Operations Info-Tech Research Group

    Executive Summary

    Your Challenge

    IT needs to answer these questions:

    • What types of computing devices, provisioning models, and operating systems (OSes) should be offered to end users?
    • How will IT support devices?
    • What are the policies and governance surrounding how devices are used?
    • What actions are we taking and when?
    • How do end-user devices support larger corporate priorities and strategies?

    Your answers need to balance choice, risk, and cost.

    Common Obstacles

    Management paradigms have shifted:

    • OSes, device management, and IT asset management (ITAM) practices have changed.
    • Users expect full capabilities on any personal device.
    • Virtual desktops are switching to the cloud.
    • Low-code/no-code platforms allow the business to manage their own apps or comanage with IT.
    • Work-from-anywhere is the default.
    • Users have higher customer service expectations.

    Take end-user computing beyond the OS.

    Info-Tech's Approach

    This blueprint will help you:

    • Identify desired benefits that align to IT and corporate priorities and strategies.
    • Perform a persona analysis.
    • Define a vision for end-user computing.
    • Define the standard device and app offerings.
    • Improve the supporting services surrounding devices.
    • Develop a roadmap for implementing your strategy.

    A good device is necessary for satisfaction with IT but it’s not enough.

    If a user has a prestigious tablet but the apps aren’t built well, they can’t get support on it, or they can’t connect to the internet, then that device is useless. Focus on supportability, use cases, connection, policy – and device.

    Your challenge

    This blueprint will help you build a strategy that answers these questions:

    • What types of computing devices should be offered to end users?
    • What provisioning models will be used?
    • What operating systems are supported?
    • How will IT support devices?
    • What are the policies and governance surrounding how devices are used?
    • What actions are we taking and when?
    • How do end-user devices support larger corporate priorities and strategies?

    Definition: End-User Computing (EUC)

    End-user computing (EUC) is the domain of information and technology that deals with the devices used by workers to do their jobs. EUC has five focus areas: devices, user support, use cases, policy & governance, and fitness for use.

    A good end-user computing strategy will effectively balance:

    User Choice

    Cost

    Risk

    The right balance will be unique for every organization.

    Strike the right balance

    The discussion is larger than desktop support

    If IT is an influencer, then you get to drive this conversation. If IT is not an influencer, then you need to support whatever option the business wants.

    Cost Risk Choice Result
    Higher Education High importance Low importance High importance Full BYOD for professors. Standardized offerings for administration.
    Software Development Firms Low importance Medium/High importance High importance Standardized offerings for developers. Virtual desktops for users on BYOD.
    Legal Firm Medium importance High importance Low importance Partners offered prestigious devices. Everyone else uses Windows PCs. Virtual desktops and apps for remote access.

    Healthcare

    High importance High importance Low importance Nurses, janitors, and other frontline staff use shared tablets. Doctors are provisioned their own tablet. Admin staff and doctors are provisioned virtual desktops to maintain security and compliance.
    Government High importance High importance Low importance Standardized PC offerings for all employees. MacBooks are provided with justification. Devices managed with Intune and ConfigMgr.

    Good devices are necessary for overall IT satisfaction

    BUT

    Good devices are not enough for high satisfaction

    A bad device can ruin a person’s satisfaction with IT

    Info-Tech’s CIO Business Vision has shown that when someone is dissatisfied with their device, their satisfaction with IT overall is only 40.92% on average.

    When a person is satisfied with their device, their average satisfaction increases by approximately 30 percentage points to 70.22%. (Info-Tech Research Group, CIO Business Vision, 2021; N=119,383)

    The image is a bar graph, with the Y-axis labelled Overall IT Satisfaction. There are two bars, one labelled Satisfied With Devices, which is at 70.22%, and the other labelled Dissatisfied With Devices, which is at 40.92%.

    Improvements in the service desk, business apps, networks and communication infrastructure, and IT policy all have a higher impact on increasing satisfaction.

    For every one-point increase in satisfaction in those areas, respondents’ overall satisfaction with IT increased by the respective percentage of a point. (Info-Tech Research Group, CIO Business Vision, 2021; N=119,409)

    The image shows a graphic of five arrows pointing upwards. They are labelled (from right to left): Devices--42.20%; IT Policy--45.90%; Network & Comms Infra--59.49%; Business Apps--63.89%; Service Desk--65.19%, 1.54 times the impact of devices.

    End-User Paradigms Have Shifted

    Take end-user computing beyond the device

    Operating System - OS

    Only Windows

    • More choices than ever before

    Endpoint Management System - UEM

    Group Policy & Client Management

    • Modern & Unified Endpoint Management

    Personal Devices - BYOD

    Limited to email on phones

    • Full capabilities on any device

    IT Asset Management - ITAM

    Hands-on with images

    • Zero-touch with provisioning packages

    Virtual Desktops - DaaS

    Virtual Desktop Infrastructure in the Data Center

    • Desktop-as-a-Service in the cloud

    Business-Managed Apps - BMA

    Performed by IT

    • Performed by the Business and IT

    Work-From-Anywhere - WFA

    Rare

    • Default

    Customer Satisfaction - C Sat

    Phone calls and transactional interactions

    • Self-serve & managing entire experience

    Don’t limit your focus to only Windows and Macs

    Android is the OS with the largest market share

    Users and IT have more choices than ever before

    Operating System - OS

    Only Windows

    • More choices than ever before

    Microsoft is still the dominant player in end-user computing, but Windows has only a fraction of the share it once had.

    IT needs to revisit their device management practices. Modern management tools such as unified endpoint management (UEM) tools are better suited than traditional client management tools (CMT) for a cross-platform world.

    IT must also revisit their application portfolios. Are business apps supported on Android and iOS or are they only supported on Windows? Is there an opportunity to offer more options to end users? Are end users already running apps and handling sensitive data on Android and iOS through software-as-a-service and bring-your-own-device (BYOD) capabilities in Office 365 and Google apps?

    The image shows a bar graph titled OS Market Share, 2011-2021. On the x-axis are OS names with a bar in blue representing their market share in 2011, and a bar in purple showing their market share in 2021. The data shown is as follows: Windows--85.98% (2011), 31.62% (2021); Android--1.22% (2011), 40.85% (2021); iOS--2.1% (2011), 16.42% (2021); Mac OS X--6.19% (2011); 6.8% (2021); Other--4.51% (2011), 4.31% (2021). Source: StatCounter Global Stats.

    OS market share is partly driven by the digital divide

    If someone must choose between a smartphone and a computer, they go with a smartphone

    IT can’t expect everyone to be fluent on Windows and Mac, have a computer at home, or even have home broadband.

    Of US adults aged 18-29:

    • 96% have a smartphone (the rest have cellphones).
    • Only 70% of US adults aged 18-29 have a home broadband connection.

    Further, only 59% of US adults making less than $30,000/year have a laptop or desktop. (“Mobile Technology” and “Digital Divide,” Pew Research, 2021.)

    Globally, people are likelier to have a cell subscription than they are to have access to broadband.

    The image is a bar graph, with a list of countries on the X-axis, with each having two bars: blue indicating Fixed Broadband Subscriptions per 100 people and purple indicating Mobile Cellular Subscriptions per 100 people. In all listed countries, the number of Mobile Cellular Subscriptions per 100 people is higher than Fixed Broadband Subscriptions. Source: The World Bank, 2020. Most recent data for USA mobile cellular subscriptions is from 2019.

    Embrace new device management paradigms

    Endpoint Management System - UEM

    Group Policy & Client Management

    • Modern & Unified Endpoint Management

    Evaluate enterprise mobility management and unified endpoint management to better support a remote-first, cross-platform reality.

    Client Management Tool (CMT)

    CMTs such as Microsoft Endpoint Configuration Manager (ConfigMgr, aka SCCM) can be used to distribute apps, apply patches, and enforce group policy.

    Enterprise Mobility Management (EMM)

    EMM tools allow you to manage multiple device platforms through mobile device management (MDM) protocols. These tools enforce security settings, allow you to push apps to managed devices, and monitor patch compliance through reporting.

    EMM tools often support mobile application management (MAM) and mobile content management (MCM). Most EMM tools can manage devices running Windows, Mac OS, iOS, and Android, although there are exceptions.

    Unified Endpoint Management (UEM)

    UEM solutions combine CMT and EMM for better control of remote computers running Windows or Macs. Examples include:

    • Windows devices comanaged by Intune and ConfigMgr.
    • Mac devices managed by Jamf Pro.
    • Mac devices comanaged by Jamf Pro and Intune.

    Most UEM tools can manage devices running Windows, Mac OS, iOS, and Android, allowing IT to manage all end-user devices from a unified tool set (although there are exceptions).

    Mobile Application Management (MAM)

    MAM provides the ability to package an app with security settings, distribute app updates, and enforce app updates. Some capabilities do not require apps to be enrolled in an EMM or UEM solution.

    Mobile Content Management (MCM)

    MCM tools distribute files to remote devices. Many MCM solutions allow for security settings to be applied, such as encrypting the files or prohibiting data from leaving the secure container. Examples include OneDrive, Box, and Citrix ShareFile.

    Adopt modern management with EMM and UEM – better toolsets for today’s state of EUC

    Sacrifice your Group Policy Objects to better manage Windows computers

    Windows Management Features Traditional CMT Hybrid UEM Cloud-Based EMM
    Group Policy ✔ Primary management approach ✔ Available alongside configuration service providers X Replaced by configuration service providers
    Manage remote devices without VPN X X
    No longer manage and maintain images X ✔ Images are still available ✔ Images replaced by provisioning packages
    Secure and support BYOD X (Certain tools may offer limited MDM capabilities)
    Support remote zero-touch provisioning X (Only available via PXE boot)
    App, patch, update deployments Via defined distribution points Via defined distribution points or MAM Via MAM

    IT asset management practices are shifting

    IT Asset Management - ITAM

    Hands-on with images

    • Zero-touch with provisioning packages

    Supply chain issues are making computers longer to procure, meaning users are waiting longer for computers (Cision, 2021). The resulting silicon chip shortage is expected to last until at least 2023 (Light Reading, 2021).

    IT departments are delaying purchases, delaying refreshes, and/or purchasing more to reserve devices before they need them.

    Remote work has increased by 159% over the past 12 years (NorthOne, 2021). New hires and existing users can’t always go into the office to get a new computer.

    IT departments are paying vendors to hold onto computers and then drop-ship them directly to the end user. The devices are provisioned using zero touch (e.g. Autopilot, Apple Device Manager, or another tool). Since zero-touch provisioning tools do not support images, teams have had to switch to provisioning packages.

    The pandemic saw an increase in spending on virtual desktops

    Virtual desktops offered powerful tools for supporting remote devices and personal computers without compromising sensitive data

    Virtual Desktops - DaaS

    Virtual Desktop Infrastructure in the Data Center

    • Desktop-as-a-Service in the cloud

    The pandemic helped cloud-based virtual desktop infrastructure (VDI)

    Citrix saw subscription revenue increase 71% year over year in 2020 (Citrix 2020 Annual Report, p. 4). VMware saw subscription and SaaS revenue increase 38% from January 2020 to 2021 – while on-premises licensing revenue decreased by 5% (VMware Annual Report 2021, p. 40).

    IT no longer needs to manage the underlying infrastructure

    Microsoft and AWS are offering desktops as a service (i.e. cloud-based virtual desktops). IT needs to manage only the device, not the underlying virtual desktop infrastructure. This is in addition to Citrix’s and VMware’s cloud offerings, where IT doesn’t need to manage the underlying infrastructure that supports VDI.

    Visit the blueprint Implement Desktop Virtualization and Transition to Everything as a Service to get started.

    Work-from-anywhere (WFA) is now the default

    COVID-19 forced this shift

    Work-From-Anywhere - WFA

    Rare

    • Default

    Be prepared to support a hybrid workforce, where people are sometimes working remotely and sometimes working in the office.

    • Device provisioning and deployment need to be rethought. In-person deployment is not always possible. IT should evaluate tools such as zero-touch provisioning.
    • Service desks need better monitoring and management tools. End-user experience management (EUEM) can allow you to better identify where network issues are occurring – in your data center, at the user’s house, in the cloud, or somewhere in between. Remote control tools can then allow your tier 1 to remediate issues on the user’s device.
    • Apps and devices need to be usable from anywhere. Environments that rely on desktops and on-premises apps need to be rearchitected for a remote-first workforce.
    • Users are living inside video conferencing tools. With the impact of the COVID-19 pandemic, there are about 145 million daily users of Microsoft Teams, almost twice the number of users in 2020 (MUO, 2021). Ensure they have the training and expertise to effectively use these tools.

    “More technical troubleshooting due to users working from home a lot more. It can be more difficult to talk users through fixes when they are off site if you cannot remotely assist so more emphasis on the communication skill which was already important.” (Service Desk Institute, 2021)

    Visit the Hybrid Workplace Research Center to better support a hybrid workforce.

    BYOD fully includes personal computers

    It’s no longer about whether IT will allow BYOD

    Stop pretending BYOD doesn’t happen

    Personal Devices - BYOD

    Limited to email on phones

    • Full capabilities on any device
    • BYOD (including BYOPC) is turned on by default. SaaS tools like Office 365 are built to be used on multiple devices, including multiple computers. Further, the pandemic saw 47% of organizations significantly increase their use of BYOD (Cybersecurity Insiders, 2021; N=271).
    • BYOD can boost productivity. When employees can use smartphones for work, they report that it increases their productivity by 34 percent (Samsung Insights, 2016).
    • BYOD is hard to support, so most organizations don’t. Only 22% of organizations provide full support for mobile devices, while 20% provide no support, 25% provide ad hoc support, and 26% provide limited support (Cybersecurity Insiders, 2021). If smartphones and tablets are heavily ingrained in business processes, then migrating to BYOD can overload the service desk.
    • Securely enable employees. Mobile application management (MAM), mobile content management (MCM), and Office 365 have gotten smarter at protecting corporate data.

    Action Item: Identify how IT can provide more support to personally owned computers, tablets, and smartphones.

    58% of working Americans say their work devices are “awful to work on." (PCMag, 2021)

    But only 22% of organizations provide full support to BYOD. (Cybersecurity Insiders, 2021)

    IT must either provide better devices or start fully supporting users on personal PCs.

    Build governance practices for low-code development platforms

    Managing 1,000 different apps built out on low-code business process management platforms is hard, but it’s not nearly as hard as managing 1,000 unique SaaS apps or access databases

    Business-Managed Apps - BMA

    Performed by IT

    • Performed by the Business and IT

    Pros - Opportunities

    • Offers DIY to users
    • Business can build them quickly
    • IT has central visibility
    • IT can focus on the platform

    Cons - Threats

    • Sensitive data can get exposed
    • Users may have issues with continuity and backup
    • Responding to platform changes will be potentially challenging
    • Support may be difficult after the app creator leaves

    Action Item: Build a governance framework that describes the roles and responsibilities involved in business-owned apps. Identify the user’s role and end-user computing’s role in supporting low-code apps.

    Visit the blueprint Embrace Business-Managed Apps to learn how to build a governance framework for low-code development platforms.

    Visit the Low-Code Business Process Management SoftwareReviews category to compare different platforms.

    Update your customer service practices

    End users expect self-service and help from tier 1

    Re-evaluate how you support both corporate-issued and personal-owned computers and mobile devices

    Customer Satisfaction - C Sat

    Phone calls and transactional interactions

    • Self-serve & managing entire experience

    Microsoft’s 2019 “Global State of Customer Service” report shows that people have high expectations:

    • 31% of people expect call agents to have a “deep understanding of the caller’s relationship with the company”
    • 11% expect self-service capabilities

    End users have the same expectations of IT, the service desk, and end-user computing teams:

    • Users expect any IT person with whom they are talking to have a deep understanding of their devices, apps, open tickets, and closed tickets.
    • Users expect tier 1 to be able to resolve their incidents and requests without escalating to tier 2 or tier 3 end-user computing specialists.

    Most Important Aspects of Customer Service

    Resolving issue in one interaction - 35%

    Knowledgeable agent - 31%

    Finding information myself - 11%

    Not repeating information - 20%

    (Microsoft, 2019)

    Desktop engineering needs to shift left

    Revisit what work can only be done by tier 2 and tier 3 teams

    Shifting left involves shifting resolution of incidents and service requests down from more costly resources to the first line of support and to end users themselves through self-service options

    • Tier 1 needs up-to-date information on the end users’ devices and open tickets.
    • Users should be able to request apps and download those apps through a self-service portal, a software catalog, or an app store.
    • Tier 1 needs to be empowered to remote wipe devices, see troubleshooting and diagnostics information, and resolve incidents without needing to escalate.

    Action Item: Apply shift-left enablement to train tier 1 agents on troubleshooting more incidents and fulfilling more service requests. Build top-notch self-service capabilities for end users.

    The image is a graphic titled Shift-Left Strategy. At the top, it lists Auto-Fix; User, Tier 1, Tier 2/3, and Vendor. On the left, it lists Metrics vertically: Cost, Time, Satisfaction. A bar displays how high or low the metric is based on the categories listed at the top.

    Work with your service desk on the blueprint Optimize the Service Desk with a Shift-Left Strategy.

    Windows 11 is coming

    Prepare to make the jump

    The sooner you start, the easier the migration will be

    • Begin planning hardware refreshes. Old computers that do not have a TPM 2.0 chip are not currently supported on Windows 11 (“Enable TPM 2.0,” Microsoft, 2021). If you have old computers that will not support the jump to Windows 11– especially given the supply chain disruptions and silicon chip shortages – it is time to consider computer upgrades.
    • The end of Windows 10 is coming. Windows 10’s retirement date is currently October 14, 2025 (“Windows 10 Home and Pro,” Microsoft, 2021). If you want to continue running Windows 10 on older computers beyond that time, you will need to pay for extended support or risk those computers being more easily breached.
    • Begin testing your apps internally. Run Windows 11 within IT and test whether your apps will work on Windows 11.
    • Pilot Windows 11 with IT-friendlies. Find users that are excited for Windows 11 and will not mind a bit of short-term pain.
    • What is your risk appetite? Risk-averse organizations will want to wait until Microsoft, DISA, and/or Center for Internet Security have published security configuration best practices.

    Info-Tech’s approach

    Master the ever-expanding puzzle of end-user computing

    User Group Analysis

    Supported Devices and Apps

    Fitness for Use

    Device Support

    The Info-Tech difference:

    1. Balance user choice, risk mitigation, and cost optimization. The right balance will be unique for every organization.
    2. Standardize the nonstandard. Anticipate your users’ needs by having power options and prestigious options ready to offer.
    3. Consider multiple personas when building your standards, training, and migrations. Early Adopters, Late Adopters, VIP Users, Road Warriors, and Hoarders – these five personas will exist in one form or another throughout your user groups.

    Modernize and Transform Your End-User Computing Strategy

    Focus on the Big Picture

    End-User Paradigms Have Shifted

    Take end-user computing beyond the device

    Operating System - OS

    Only Windows

    • More choices than ever before

    Endpoint Management System - UEM

    Group Policy & Client Management

    • Modern & Unified Endpoint Management

    Personal Devices - BYOD

    Limited to email on phones

    • Full capabilities on any device

    IT Asset Management - ITAM

    Hands-on with images

    • Zero-touch with provisioning packages

    Virtual Desktops - DaaS

    Virtual Desktop Infrastructure in the Data Center

    • Desktop-as-a-Service in the cloud

    Business-Managed Apps - BMA

    Performed by IT

    • Performed by the Business and IT

    Work-From-Anywhere - WFA

    Rare

    • Default

    Customer Satisfaction - C Sat

    Phone calls and transactional interactions

    • Self-serve & managing entire experience

    Don't just focus on the device!

    Improvements in the service desk, business apps, networks and communication infrastructure, and IT policy have a higher impact on increasing satisfaction.

    Impact of End-User Satisfaction of IT by Area Compared to Devices

    Devices (x1.0)

    IT Policy (x1.09)

    Network & Communications Infrastructure (x1.41)

    Business Apps (x1.51)

    Service Desk (x1.54)

    (Info-Tech Research Group, CIO Business Vision, 2021; n=119,409)

    Build your strategy with these components...

    End-User Group Analysis

    • Work location
    • Information interactions
    • Apps
    • Data and files
    • Business capabilities
    • Current offering
    • Pain points
    • Desired gains

    Supported Devices & Apps

    • Primary computing device offerings
    • Power computing device offering
    • Prestigious device offerings
    • Secondary computing device offerings
    • Provisioning models
    • Standard apps
    • Peripherals

    Device Support

    • Self-service
    • Service Desk
    • Specialists

    Fitness for Use

    • Organizational policies
    • Security policies

    Vision

    ...to answer these questions:

    1. What devices will people have?
    2. How will you support these devices?
    3. How will you govern these devices?

    Balance choice, risk, and cost

    The right balance will be unique for every organization. Get the balance right by aligning your strategy's goals to senior leadership’s most important priorities.

    • User choice
    • Risk
    • Cost

    + Standardize the non-standard

    Have a more prestigious option ready for users, such as VIPs, who want more than the usual offerings. This approach will help you to proactively anticipate your users' needs.

    +Consider multiple personas when building your standards, training, and migrations

    These five personas will exist in one form or another throughout your user groups.

    • Early Adopters
    • Late Adopters
    • VIP Users
    • Road Warriors
    • Hoarders

    Use our approach to answer these questions:

    What computers will people have?

    Types of computing devices

    • Power desktop
    • Power laptop
    • Desktop
    • Laptop
    • Virtual Desktop
    • Thin Client Device
    • Pro Tablet
    • Tablet
    • Smartphone

    Corporate-Issued Approaches

    • Kiosk – Shared, Single Purpose
    • Pooled – Shared, Multipurpose
    • Persistent – Individual
    • Personally Owned

    Supported Operating Systems

    • Windows
    • Mac
    • Chrome OS
    • Linux
    • iOS/iPad OS
    • Android

    How will you support these devices?

    Device Management

    • Manual
    • CMT
    • EMM
    • UEM
    • Pooled Virtual Desktop Manager

    Supporting Practices

    • Self-Service
    • Tier 1 Support
    • Specialist Support

    How will you govern these devices?

    Corporate Policies

    • Personal Use Allowed?
    • Management and Security Policies
    • Personal Device Use Allowed?
    • Supported Apps and Use Cases
    • Who Is Allowed to Purchase?
    • Prohibited Apps and Use Cases
    • Device Entitlement
    • Stipends and/or Reimbursement to Users

    Use our blueprint to improve your EUC practices

    1. Devices
      • Corporate-issued devices
      • Standard offerings
    2. User Support
      • Self-service
      • Tier 1 support
    3. Use Cases
      • Providing value
      • Business apps
    4. Policy & Governance
      • Personal device use
      • IT policy
    5. Fitness for Use
      • Securing devices
      • Patching

    Info-Tech’s methodology for end-user computing strategy

    1. Set the Direction 2. Define the Offering 3. Build the Roadmap
    Phase Steps

    1.1 Identify Desired Benefits

    1.2 Perform a User Group Analysis

    1.3 Define the Vision

    2.1 Define the Standard Offerings

    2.2 Outline Supporting Services

    2.3 Define Governance and Policies

    3.1 Develop Initiatives
    Phase Outcomes

    Current-State Assessment

    Goals Cascade

    User Group Assessment

    Vision Statement

    Mission Statement

    Guiding Principles

    Standard Offerings by User Group

    Device Management Model

    Technical Support Model

    Device Entitlement Policy

    Acceptable Use Policy

    Remote Wipe Policy & Waiver

    Personal Device Reimbursement Policy

    End-User Migration Journey Map

    Strategy and Roadmap

    Insight summary

    Once users are satisfied with devices, focus on the bigger picture

    If end users are dissatisfied with devices, they will also be dissatisfied with IT. But if you don’t also focus on apps and supportability, then giving users better devices will only marginally increase satisfaction with IT.

    Bring it back to stakeholder priorities

    Before you build your vision statement, make sure it resonates with the business by identifying senior leadership’s priorities and aligning your own goals to them.

    Balance choice, risk, and cost

    The balance of user choice, risk mitigation, and cost optimization is unique for each company. Get the balance right by aligning your strategy’s goals to senior leadership’s most important priorities.

    Communicate early and often with users

    Expect users to become anxious when you start targeting their devices. Address this anxiety by bringing them into the conversation early in the planning – they will see that their concerns are being addressed and may even feel a sense of ownership over the strategy.

    Standardize the nonstandard

    When users such as VIP users want more than the standard offering, have a more prestigious option available. This approach will help you to proactively anticipate your users’ needs.

    Consider multiple personas when building your standards, training, and migrations

    Early Adopters, Late Adopters, VIP Users, Road Warriors, and Hoarders – these five personas will exist in one form or another throughout your user groups.

    Blueprint deliverables

    Each step of this blueprint is accompanied by supporting deliverables to help you accomplish your goals:

    User Group Analysis Workbook

    Use these worksheets to guide your analysis.

    End-User Computing Ideas Catalog

    Compare options for your end-user computing environment.

    Standard End-User Entitlements and Offerings

    Define your supported offerings and publish this document in your service catalog.

    Policy Templates

    Use these templates as a starting point for addressing policy gaps.

    Key deliverable:

    End-User Computing Strategy

    Document your strategy using this boardroom-ready template.

    Blueprint benefits

    IT Benefits

    • Deliver immediate value to end users.
    • Provide the best service based on the user persona.
    • Provide better device coverage.
    • Use fewer tools to manage a less diverse but equally effective array of end-user computing devices.
    • Provide more managed devices that will help to limit risk.
    • Have better visibility into the end-user computing devices and apps.

    Business Benefits

    • Conduct corporate business under one broad strategy.
    • Provide support to IT for specific applications and devices.
    • Take advantage of more scalable economies for providing more advantageous technologies.
    • Experience less friction between end users and the business and higher end-user satisfaction.

    Measure the value of this blueprint

    Your end-user computing strategy is an investment

    Track the returns on your investment, even if those returns are soft benefits and not cost reductions

    User Satisfaction

    • Satisfaction with device
    • Satisfaction with business apps
    • Satisfaction with service desk timeliness
    • Satisfaction with service desk effectiveness
    • Satisfaction with IT Employee engagement

    Total Cost

    • Spend on each type of device
    • Cost of licenses for management tools, operating systems, and apps
    • Cost of support agreements # of support tickets per device per employee
    • Time spent supporting devices per tier or support team
    • Time spent per OS/app release

    Risk Mitigation

    • # of devices that are end-of-life
    • % of devices in compliance
    • # of unmanaged devices
    • # of devices that have not checked in to management tool

    Info-Tech offers various levels of support to best suit your needs

    DIY Toolkit

    "Our team has already made this critical project a priority, and we have the time and capability, but some guidance along the way would be helpful."

    Guided Implementation

    "Our team knows that we need to fix a process, but we need assistance to determine where to focus. Some check-ins along the way would help keep us on track."

    Workshop

    "We need to hit the ground running and get this project kicked off immediately. Our team has the ability to take this over once we get a framework and strategy in place."

    Consulting

    "Our team does not have the time or the knowledge to take this project on. We need assistance through the entirety of this project."

    Diagnostics and consistent frameworks are used throughout all four options.

    Guided Implementation

    What does a typical GI on this topic look like?

    A Guided Implementation (GI) is a series of calls with an Info-Tech analyst to help implement our best practices in your organization.

    A typical GI is 8 to 10 calls over the course of 4 to 6 months.

    Phase 1: Set the Direction

    • Call #1: Review trends in end-user computing and discuss your current state.
    • Call #2: Perform a user group analysis.
    • Call #3: Identify desired benefits and map to stakeholder drivers.

    Phase 2: Define the Offering

    • Call #4: Define standard offerings.
    • Call #5: Select provisioning models.
    • Call #6: Outline supporting services and opportunities to shift end-user computing support left.
    • Call #7: Identify gaps in governance and policies.

    Phase 3: Build the Roadmap

    • Call #8: Develop initiatives.
    • Call #9: Plan migration and build roadmap.

    EUC Strategy Workshop Overview

    Contact your account representative for more information.

    workshops@infotech.com 1-888-670-8889

    Day 1 Day 2 Day 3 Day 4 Day 5
    Set the Direction Define the Offering Support the Offering Bridge the Gap and Create the Roadmap Next Steps and Wrap-Up (offsite)
    Activities

    1.1 Identify desired benefits.

    1.1.1 Assess the current state of end-user computing.

    1.1.2 Perform a SWOT analysis.

    1.1.3 Map benefits to stakeholder drivers and priorities.

    1.2 Analyze user groups.

    1.2.1 Identify user groups.

    1.2.2 Identify supporting technology.

    1.2.3 Record use cases.

    1.2.4 Identify opportunities to provide value.

    1.3 Define the vision.

    1.3.1 Prioritize benefits.

    1.3.2 Craft a vision and mission statement.

    1.3.3 Identify goals.

    1.3.4 Define guiding principles for your strategy.

    2.1 Define the standard offerings.

    2.1.1 Select a provisioning model for each persona.

    2.1.2 Define the standard device offerings.

    2.1.3 Document each personas’ entitlements.

    2.2 Outline supporting practices.

    2.2.1 Define device management tools and approach.

    2.2.2 Identify groups involved in supporting practices.

    2.2.4 Identify opportunities to improve customer service.

    2.3 Define policies. 2.3.1 Define acceptable use. 2.3.2 Define BYOD policies. 2.3.3 Define procurement and entitlement policies. 2.3.4 Define security policies.

    3.1 Develop initiatives.

    3.1.1 Identify the gaps in devices, user support, use cases, policy & governance, and fitness for use.

    3.1.2 Plan the deployment and user migration journey.

    3.1.3 Document initiatives in the roadmap .

    5.1 Complete in-progress deliverables from previous four days.

    5.2 Set up time to review workshop deliverables and discuss next steps

    Deliverables
    1. SWOT analysis of current state
    2. Goals cascade
    3. Persona analysis
    1. Vision statement, mission statement, and guiding principles
    2. Goals and indicators
    3. End-user device entitlements standard
    1. List of management tools for end-user computing
    2. Roles and responsibilities for maintaining the end-user computing environment
    3. Opportunities to improve customer service
    4. End-user computing policy templates
    1. Initiatives mapped to practice areas
    2. User’s migration journey map
    1. End-user computing strategy template
    2. End-user computing roadmap

    Phase 1

    Set the Direction

    Set the Direction

    1.1 Identify Desired Benefits

    1.2 Perform a User Group Analysis

    1.3 Define the Vision

    Define the Offering

    2.1 Define the Standard Offerings

    2.2 Outline Supporting Services

    2.3 Define Governance and Policies

    Build the Roadmap

    3.1 Develop Initiatives

    This phase will walk you through the following activities:

    • Current-state analysis
    • Goals cascade
    • Persona analysis

    This phase involves the following participants:

    • End-User Computing Team
    • IT Leadership

    Set a direction that will create value for IT, stakeholders, and end users

    Use your insights to build your strategy

    Start by downloading Info-Tech’s End-User Computing Strategy Template

    1. Perform a stop-start-continue exercise for how IT supports end-user devices.
    2. Perform a goals cascade to identify how the end-user computing strategy can align with and support senior leaders’ priorities and strategic objectives.
    3. Perform a user group analysis to identify what IT can do to provide additional value to end users.
    4. Use the results to define a vision for your end-user computing strategy and in-scope benefits.

    Download the End-User Computing Strategy Template.

    Step 1.1

    Identify Desired Benefits

    Activities

    1.1.1 Assess the current state of end-user computing

    1.1.2 Perform a SWOT analysis

    1.1.3 Map benefits to stakeholder drivers and priorities

    Optional: Identify current total cost of ownership

    This step requires the following inputs:

    • Current approach for end-user computing
    • List of strengths and weaknesses of the current approach

    This step involves the following participants:

    • CIO
    • End-User Computing Team
    • IT Leadership
    • End-User Computing Manager

    Outcomes of this step

    • Defined success metrics that are tied to business value
    • Vision statement, mission statement, and guiding principles

    Review your current state for each end-user computing practice

    1. Devices
      • Corporate-issued devices
      • Standard offerings
    2. User Support
      • Self-service
      • Tier 1 support
    3. Use Cases
      • Providing value
      • Business apps
    4. Policy & Governance
      • Personal device use
      • IT policy
    5. Fitness for Use
      • Securing devices
      • Patching

    1.1.1 Assess the current state of end-user computing

    Discuss IT’s strengths and challenges

    Review your success in responding to the trends highlighted in the executive brief.

    • Start by reviewing the trends in the executive brief. Identify which trends you would like to focus on.
    • Review the domains below. Discuss:
      • Your current approach
      • Strengths about this approach
      • Challenges faced with this approach
    • Document the results in the “Current-State Assessment” section of your End-User Computing Strategy.
    1. Devices
      • Corporate-issued devices
      • Standard offerings
    2. User Support
      • Self-service
      • Tier 1 support
    3. Use Cases
      • Providing value
      • Business apps
    4. Policy & Governance
      • Personal device use
      • IT policy
    5. Fitness for Use
      • Securing devices
      • Patching

    Download the End-User Computing Strategy Template.

    Consider these aspects of end-user computing in your assessment

    Devices: As shown in the executive brief, devices are necessary for satisfaction in IT. In your current-state assessment, outline the principal means by which users are provided with a desktop and computing.

    • Corporate-issued devices: Document the types of devices (e.g. laptops, desktops, smartphones) and operating systems that IT currently supports.
      • Strengths: Highlight user satisfaction with your current offerings by referencing recent relationship surveys.
      • Challenges: Document corporate-issued devices where stakeholders and users are not satisfied, platforms that stakeholders would like IT to support, etc.
    • Standard offerings: Name the high-level categories of devices that you offer to end users (e.g. standard device, power device).
      • Strengths: Outline steps that IT has taken to improve the portfolio of standard offerings and to communicate the offerings.
      • Challenges: Identify areas to improve the standard offerings.

    User support: Examine how the end-user computing team enables a high-quality customer service experience. Especially consider self-service and tier 1 support.

    • Self-service: Describe the current state of your self-service capabilities (e.g. name of the self-service portal, number of apps in the app store).
      • Strengths: Outline successes with your self-service capabilities (e.g. use of self-service tools, recently deployed tools, newly supported platforms).
      • Challenges: Identify gaps in self-service capabilities.
    • Tier 1 support: Document the number of end-user computing incidents and service requests that are resolved at tier 1 as well as the number of incidents and service requests that are resolvable without escalation.
      • Strengths: Identify technologies that make first contact resolution possible. Outline other items that support tier 1 resolution of end-user computing tickets, such as knowledgebase articles and training programs.
      • Challenges: Document areas in which tier 1 resolution of end-user computing tickets is not feasible.

    Considerations (cont’d.)

    Use cases: Reflect on how IT and end-user computing supports users’ most important use cases. Consider these aspects:

    • Providing value: Identify the number of user groups for which you have completed a user group analysis. Outline your major approaches for capturing feedback, such as relationship surveys.
      • Strengths: Document any successful initiatives around stakeholder relationships and requirements gathering. You can also highlight successful metrics, such as high satisfaction scores from a team, department, or division.
      • Challenges: Identify where there are dissatisfied stakeholders and gaps in product offerings and where additional work around value generation is required.
    • Business apps: Outline your major business apps and your approach to improvement for these apps. If you need assistance gathering feedback from end users and stakeholders, you can use Info-Tech’s Application Portfolio Assessment.
      • Strengths: Show the EUC team’s successes in supporting critical business apps (e.g. facilitating user acceptance testing, deploying via endpoint management tool).
      • Challenges: Name business apps that are not meeting stakeholder needs. Consider if end users are dissatisfied with an app, if IT is unable to adequately monitor and support a business app, etc.

    Policy and governance: Document the current state of policies governing the use of end-user computing devices, both corporate-issued and personally owned. Review Step 2.3 for a list of policy questions to address and for links to policy templates.

    • Personal device use: Explain which users are allowed to use personally owned devices, what use cases are supported, and which types of devices are supported. Also, highlight explicit prohibitions.
      • Strengths: Highlight major accomplishments with BYOD, utilization metrics, etc. Consider including any platforms or apps that support BYOD (e.g. Microsoft Office 365).
      • Challenges: Identify where there are gaps in your support for personal devices. Examples can include insufficient management tools, lack of feedback from end users on BYOD support, undefined policies and governance, and inadequate support for personal devices.

    Considerations (cont’d.)

    IT policies: List your current policy documents. Include policies that relate to end-user computing, such as security policy documents; acceptable use policy documents; purchasing policies; documents governing entitlements to computers, tablets, smartphones, and prestigious devices; and employee monitoring policy documents.

    • Strengths: Outline the effectiveness of these policies, user compliance to these policies, and your success in enforcing these policies.
    • Challenges: Identify where you have gaps in user compliance, gaps in enforcing policies, many exceptions to a policy, etc.

    Fitness for use: Reflect on your ability to secure users, enterprise data, and computers. Document your current capabilities to ensure devices are adequately secured and risks adequately mitigated.

    • Securing devices: Describe your current approach to implementing security baselines, protecting data, and ensuring compliance.
      • Strengths: Highlight your accomplishments with ensuring devices meet your security standards and are adequately managed.
      • Challenges: Identify areas that are not adequately protected, where IT does not have enough visibility, and devices on which IT cannot enforce security standards.
    • Patching: Describe your current approach to distributing OS patches, distributing app patches, and ensuring patch compliance.
      • Strengths: Outline steps that IT has taken to improve release and deployment practices (e.g. user acceptance testing, deployment rings).
      • Challenges: When is IT unable to push a patch to a device? Outline when devices cannot receive a patch, when IT is unable to ensure patches are installed, and when patches are disruptive to end users.

    1.1.2 Perform a SWOT analysis

    Summarize your current-state analysis

    To build a good strategy, you need to clearly understand the challenges you face and opportunities you can leverage.

    • Summarize IT’s strengths. These are positive aspects internal to IT.
    • Summarize IT’s challenge. What internal IT weakness should the strategy address?
    • Identify high-level opportunities. Summarize positive factors that are external to IT (e.g. within the larger organization, strong vendor relationships).
    • Document threats. What external factors present a risk to the strategy?

    Record your SWOT analysis in the “Current-State Assessment” section of your End-User Computing Strategy Template.

    Download the End-User Computing Strategy Template.

    1.1.3 Map benefits to stakeholder drivers and priorities

    Use a goals cascade to identify benefits that will resonate with the business

    Identify how end-user computing will support larger organizational strategies, drivers, and priorities

    1. Identify stakeholders. Focus on senior leaders – user groups will be addressed in Step 1.2.
    2. For each stakeholder, identify three to five drivers or strategic priorities. Use the drivers as a starting point to:
      1. Increase productivity
      2. Mitigate risks
      3. Optimize costs
    3. Map the benefits you brainstormed in Step 1.1 to the drivers. It’s okay to have benefits map to multiple drivers.
    4. Re-evaluate benefits that don’t map to any drivers. Consider removing them.
    Stakeholder Drivers and Strategic Priorities End-User Computing Benefits
    CEO Ensure service continuity with remote work
    • Customers can still be served by remote workers
    Respond to COVID-19 changes with agility
    • Workers can transition seamlessly between working remotely and working in the office
    Reduce unnecessary costs
    • Standardize computer models to reduce spend on devices
    COO Business continuity: being able to work from home
    • Workers can transition seamlessly between working remotely and working in the office

    Record this table on the “Goals Cascade” slide in the “Vision and Desired Benefits” section of your End-User Computing Strategy Template.

    Use the CEO-CIO Alignment Program to identify which business benefits are most important.

    Sample end-user computing benefits

    Business Goals End-User Computing Benefits
    Manage risk Controls are effectively enforced on remote devices Sensitive data is secured Devices and data are accounted for
    Ensure service continuity Business processes can still function with remote personnel Customers can still be served by remote workers Personnel can be productive from anywhere IT practices can still operate remotely
    Comply with external regulation Improved ability to demonstrate compliance
    Respond to change with agility Personnel can be productive from anywhere More business processes can be performed remotely
    Improve operational efficiency More efficient sales practices More efficient customer service practices Increased number of digitized business processes Increased use of IT and HR self-service tools
    Offer competitive products and services Increased customer satisfaction with online services Number of piloted new products
    Manage people Increased employee productivity Increased employee engagement Increased talent attraction Increased workforce retention
    Make data-driven decisions Increased workforce retention Improved understanding of customers Access to accurate data on services and spending Improved IT cost forecasting
    Improve customer experience Increased customer satisfaction with online services Ability to scale up capacity to meet increased demand Customers can still be served by remote workers Improved customer self-service options
    Maximize stakeholder value Transition to OpEx spend and reduce CapEx investments Access to accurate data on services and spending Improved IT cost forecasting

    Optional: Identify current total cost of ownership

    Be mindful of hidden costs, such as those associated with supporting multiple devices and maintaining a small fleet of corporate devices to ensure business continuity with BYOD.

    • Use the Hardware Asset Management Budgeting Tool to forecast spend on devices (and infrastructure) based on project needs and devices nearing end of life.
    • Use the Mobile Strategy TCO Calculator to estimate the total cost of all the different aspects of your mobile strategy, including:
      • Training
      • Management platforms
      • Custom app development
      • Travel and roaming
      • Stipends and taxes
      • Support
    • Revisit these calculators in Phase 2. Use the TCO calculator when considering different approaches to mobility and end-user computing.

    Insert the results into your End-User Computing Strategy Template.

    Download the HAM Budgeting Tool.

    Download the Mobile Strategy TCO Calculator.

    Step 1.2

    Perform a User Group Analysis

    Activities

    1.2.1 Organize roles based on how they work

    1.2.2 Organize users into groups

    1.2.3 Document the current offerings

    1.2.4 Brainstorm pain points and desired gains for each user group

    This step requires the following inputs:

    • List of roles and technologies
    • User feedback
    • List of personas

    This step involves the following participants:

    • End-User Computing Team
    • IT Leadership
    • End-User Computing Manager

    Outcomes of this step

    • List of user groups and use cases for each group
    • List of current offerings for each user group
    • Value analysis for each user group

    Gather the information you need

    Use the Application Portfolio Assessment to run a relationship survey.

    Dive deeper with the blueprint Improve Requirements Gathering.

    List of Roles and Technology

    Organization chart: Consult with HR or department leaders to provide a list of the different roles that exist in each department.

    Identity access management tools: You can consult tools like Active Directory, but only if the data is clean.

    Apps and devices used: Run a report from your endpoint management tool to see what devices and apps are used by one another. Supplement this report with a report from a network management tool to identify software as a service that are in use and/or consult with department leaders.

    User Feedback

    Relationship surveys: Tools like the End-User Application Satisfaction Diagnostic allow you to assess overall satisfaction with IT.

    Focus groups and interviews: Gather unstructured feedback from users about their apps and devices.

    User shadowing: Observe people as they use technology to identify improvement opportunities (e.g. shadow meetings, review video call recordings).

    Ticket data: Identify apps or systems that users submit the most incidents about as well as high-volume requests that could be automated.

    1.2.1 Organize roles based on how they work

    Start by organizing roles into categories based on where they work and how they interact with information.

    1. Define categories of where people work. Examples include:
      1. In office, at home, at client sites
      2. Stationary, sometimes mobile, always mobile
      3. Always in same location, sometimes in different locations, always in different locations within a site, mobile between sites
    2. Define categories of how people interact with information. Examples include:
      1. Reads information, reads and writes information, creates information
      2. Cases, projects, relationships
    3. Build a matrix. Use the location categories on one axis and the interaction categories on the other axis.
    4. Place unique job roles on the matrix. Review each functional group’s organizational chart. It is okay if you don’t fill every spot. See the diagram on this page for an example.
    Always Works in the Same Location Sometimes Works in Different Locations Always Works in Different Locations
    Predominantly Reads Information
    • Janitor
    • Receptionist
    • Receiving
    • Accounts Payable Clerk
    Reads and Writes Information
    • Sales Rep
    • Sales Manager
    • Director of Sales
    • Developer
    • Scrum Master
    • Customer Service Agent
    • CS Manager
    • Call Center Director
    • Accountant
    • Controller
    • HR Specialist
    • Business Analyst
    • VP, Sales
    • Product Manager
    • Project Manager
    • Director of Engineering
    • VP, HR
    • CFO
    • Director of PMO
    • Field Sales Rep
    • CEO
    • CIO
    • COO
    Predominantly Creates Information
    • External Consultants
    • Design
    • Marketing
    • Copywriting

    1.2.2 Organize users into groups

    Populate a user group worksheet for each in-scope group.

    1. Within each quadrant, group similar roles together into “User Groups.” Consider similarities such as:
      1. Applications they use
      2. Data and files with which they interact
      3. Business capabilities they support
    2. Document their high-level profile:
      1. Where they work
      2. Sensitivity of data they access
      3. Current device and app entitlements
    3. Document the resulting user groups. Record each user group on a separate worksheet in the User Group Analysis Workbook.

    Download the User Group Analysis Workbook.

    1.2.3 Document the current offerings

    For each user group, document:

    • Primary and secondary computing devices: Their most frequently used computing devices.
    • Acceptable use: Whether corporate-issued devices are personally enabled.
    • BYOD: Whether this persona is authorized to use their personal devices.
    • Standard equipment provided: Equipment that is offered to everyone in this persona.
    • Additional devices and equipment offered: Equipment that is offered to a subset of this user group. These items can include more prestigious computers, additional monitors, and office equipment for users allowed to work remotely. This category can include items that require approval from budget owners.
    • Top apps: What apps are most commonly used by this user group? What common nonstandard apps are used by this user group?

    Standardize the nonstandard

    When users such as VIP users want more than the standard offering, have a more prestigious option available. This approach will help you to proactively anticipate your users’ needs.

    1.2.4 Brainstorm pain points and desired gains for each user group

    Don’t focus only on their experiences with technology

    Reference the common personas listed on the next page to help you brainstorm additional pain points and desired gains.

    1. Brainstorm pain points. Answer these questions for each role:
      1. What do people find tedious about their day-to-day jobs?
      2. What takes the most effort for them to do?
      3. What about their current toolset makes this user frustrated?
      4. What makes working difficult? Consider their experiences working from a home office, attending meetings virtually or in person, and working in the office.
      5. What challenges does that role have with each process?
    2. Brainstorm desired gains from their technology. Answer these questions for each role:
      1. For your end-user computing vision to become a reality for this persona, what outcomes or benefits are required?
      2. What benefits will this persona expect an end-user computing strategy to have?
      3. What improvements does this role desire?
      4. What unexpected benefits or outcomes would surprise this role?
      5. What would make this role’s day-to-day easier?
      6. What location-specific benefits are there (e.g. outcomes specific to working in the office or at home)?

    Record each user group’s pain points and desired gains on their respective worksheet.

    For additional questions you can ask, visit this Strategyzer blog post by Alexander Osterwalder.

    Info-Tech Insight

    Identify out-of-scope benefits?

    If that desired gain is required for the vision to be achieved for a specific role, you have two options:

    • Bring the benefit in scope. Ensure your metrics are updated.
    • Bring this user group out of scope. End-user computing improvements will not be valuable to this role without that benefit.

    Forcing a user group to use an unsatisfactory tool will severely undermine your chance of success, especially in the project’s early stages.

    Consider these common personas when brainstorming challenges and desired gains

    What unique challenges will these personas face within each of your user groups? What improvements would each of these personas expect out of an end-user computing strategy?

    Early Adopters

    • Like trying new ways of working and using the latest technology.
    • Very comfortable solving their own issues.
    • Enjoy exploring and creating new ways of handling challenges.

    Late Adopters

    • Prefer consistent ways of working, be it tech or business processes.
    • React to tech issues with anxiety and need assistance to get issues fixed.

    VIP

    • Has a prestigious job and would like to use technology that communicates their status.
    • Does not like to resolve their own issues.

    Road Warriors

    • Always on the go, running between work meetings and appointments.
    • Value flexibility and want devices, apps, and tech support that can be used anywhere at any time.

    Hoarders

    • Want to keep all their devices, data, and apps.
    • Will stall when they need to migrate devices or uninstall apps and become unresponsive any time there is a risk of losing something.

    Step 1.3

    Define the Vision

    Activities

    1.3.1 Prioritize which benefits you want to achieve

    1.3.2 Identify how you will track performance

    1.3.3 Craft a vision statement that demonstrates what you’re trying to create

    1.3.4 Craft a mission statement for your end-user computing team

    1.3.5 Define guiding principles

    This step requires the following inputs:

    • Goals cascade
    • List of benefits
    • List of critical success factors (CSFs)

    This step involves the following participants:

    • End-User Computing Manager
    • CIO
    • Help Desk Manager
    • Infrastructure Manager

    Outcomes of this step

    • End-User computing KPIs and metrics
    • Vision statement
    • Mission statement

    1.3.1 Prioritize which benefits you want to achieve

    Use the MoSCoW sorting technique

    Select benefits that appear multiple times in the goals cascade from Activity 1.1.3 as well as your challenges from your current-state assessment.

    1. Record which benefits are “Must Haves.” Select benefits that are most important to your highest-priority stakeholders.
    2. Record which benefits are “Should Haves.” These benefits are important but not critical.
    3. Record which benefits are “Could Haves.” These are low-priority benefits.
    4. Record the remaining benefits under “Won’t Have.” These benefits are out-of-scope but can be revisited in the future.

    Record the output in your End-User Computing Strategy Template under “Benefit Prioritization” in the “Vision and Desired Benefits” section.

    Sample output:

    Must Have Should Have Could Have Won't Have
    • Customers can still be served by remote workers.
    • Easier to work in multiple locations.
    • More options for provisioning computers to new workers.
    • Improved patching and security compliance checking of remote devices.
    • Self-service app installs on Windows.
    • More consistent experience across all devices and platforms, including BYOD.
    • Improved visibility into and manageability of BYOD.
    • Ability for users to create their own low-code apps (e.g. in Microsoft Power Apps).
    • Improved guidelines for running hybrid/remote meetings.
    • BYOD support for workers handling sensitive data.
    • Support for any type of Android smartphone or tablet.

    1.3.2 Identify how you will track performance

    1. List each unique high-priority benefit from Activity 1.3.1 as a critical success factor (CSF).
    2. For each CSF, identify key performance indicators (KPIs) that you can use to track how well you’re progressing on the CSF.
      1. Articulate that KPI as a SMART goal (specific, measurable, achievable, realistic, and timebound).
    3. For each KPI, identify the metrics you will use to calculate it.
    4. Identify how and when you will:
      1. Capture the current state of these metrics.
      2. Update changes to the metrics.
      3. Re-evaluate the CSFs.
      4. Communicate the progress to the project team and to stakeholders.

    Record this information in your End-User Computing Strategy Template.

    Sample output:

    Critical Success Factor Key Performance Indicator Metrics
    Improve remote worker productivity Increase employee engagement by 10% in two years
    • McLean Employee Engagement Score
    • Gallup Q Score
    Integrate relevant information sources into one spot for sales Integrate three information sources that will be useful to sales in one year
    • # of sales-specific apps integrated into a dashboard, portal, or workspace
    • Sales satisfaction scores
    Reduce real-estate costs Reduce office space by 50% in two cities over three years
    • $ spent on office leases
    Securely deliver all apps, information, and data to any device, anywhere, at any time Build the apps and information sources into a digital workspace for three business processes over one year
    • # of business processes supported in the workspace

    1.3.3 Craft a vision statement that demonstrates what you’re trying to create

    The vision statement communicates a desired future state of the IT organization. The statement is expressed in the present tense. It seeks to articulate the desired role of IT and how IT will be perceived.

    Strong IT vision statements have the following characteristics:

    • Describes a desired future
    • Focuses on ends, not means
    • Communicates promise
    • Is:
      • Concise; no unnecessary words
      • Compelling
      • Achievable
      • Inspirational
      • Memorable

    Sample IT Vision Statements:

    • To support an exceptional employee experience by providing best-in-class end-user devices.
    • Securely enable access to corporate apps and data from anywhere, at any time, on any device.
    • Enable business and digital transformation through secure and powerful virtualization technology.
    • IT is a cohesive, proactive, and disciplined team that delivers innovative technology solutions while demonstrating a strong customer-oriented mindset.

    1.3.4 Craft a mission statement for your end-user computing team

    The IT mission statement specifies the function’s purpose or reason for being. The mission should guide each day’s activities and decisions. The mission statement should use simple and concise terminology and speak loudly and clearly, generating enthusiasm for the organization.

    Strong IT mission statements have the following characteristics:

    • Articulate the IT function’s purpose and reason for existence
    • Describe what the IT function does to achieve its vision
    • Define the customers of the IT function
    • Can be described as:
      • Compelling
      • Easy to grasp
      • Sharply focused
      • Inspirational
      • Memorable
      • Concise

    Sample IT Mission Statements:

    • To provide infrastructure, support, and innovation in the delivery of secure, enterprise-grade information technology products and services that enable and empower the workforce at [Company Name].
    • To help fulfill organizational goals, the IT department is committed to empowering business stakeholders with technology and services that facilitate effective processes, collaboration, and communication.
    • The mission of the information technology (IT) department is to build a solid, comprehensive technology infrastructure; to maintain an efficient, effective operations environment; and to deliver high-quality, timely services that support the business goals and objectives of [Company Name].
    • The IT group is customer-centered and driven by its commitment to management and staff. It oversees services in computing, telecommunications, networking, administrative computing, and technology training.

    1.3.5 Define guiding principles

    Select principles that align with your stakeholders’ goals and objectives

    Use these examples as a starting point:

    IT Principle Name IT Principle Statement
    1. Enterprise value focus We aim to provide maximum long-term benefits to the enterprise as a whole while optimizing total costs of ownership and risks.
    2. Fit for purpose We maintain capability levels and create solutions that are fit for purpose without over-engineering them.
    3. Simplicity We choose the simplest solutions and aim to reduce operational complexity of the enterprise.
    4. Reuse > buy > build We maximize reuse of existing assets. If we can’t reuse, we procure externally. As a last resort, we build custom solutions.
    5. Managed data We handle data creation, modification, and use enterprise-wide in compliance with our data governance policy.
    6. Controlled technical diversity We control the variety of technology platforms we use.
    7. Managed security We manage, support, and assist in the implementation of security enterprise-wide in collaboration with our security governance team.
    8. Compliance to laws and regulations We operate in compliance with all applicable laws and regulations.
    9. Innovation We seek innovative ways to use technology for business advantage.
    10. Customer centricity We deliver best experiences to our end users by aligning to customer service best practices.

    Phase 2

    Define the Offering

    Set the Direction

    1.1 Identify Desired Benefits

    1.2 Perform a User Group Analysis

    1.3 Define the Vision

    Define the Offering

    2.1 Define the Standard Offerings

    2.2 Outline Supporting Services

    2.3 Define Governance and Policies

    Build the Roadmap

    3.1 Develop Initiatives

    This phase will walk you through the following activities:

    • Defining standard device entitlements and provisioning models for end-user devices and equipment
    • Shifting end-user computing support left
    • Identifying policy gaps

    This phase involves the following participants:

    • End-User Computing Team
    • IT Leadership

    Step 2.1

    Define the Standard Offerings

    Activities

    2.1.1 Identify the provisioning models for each user group

    2.1.2 Define the standard device offerings

    2.1.3 Document each user group’s entitlements

    This step requires the following inputs:

    • Standard End-User Entitlements and Offerings Template
    • List of persona groups
    • Primary computing devices
    • Secondary computing devices
    • Supporting operating systems
    • Applications and office equipment

    This step involves the following participants:

    • End-User Computing Manager
    • CIO
    • Help Desk Manager
    • Infrastructure Manager

    Outcomes of this step

    • End-user device entitlements and offerings standard

    This step will walk you through defining standard offerings

    You will define the base offering for all users in each user group as well as additional items that users can request (but that require additional approvals).

    1. Primary Computing Device
      • The main device used by a worker to complete their job (e.g. laptop for knowledge workers, kiosk or shared tablet for frontline workers).
    2. Secondary Computing Devices
      • Additional devices that supports a worker (e.g. a smartphone, tablet, personal computer).
    3. Provisioning Models
      • Whether the equipment is corporate-issued versus personally owned and whether personal use of corporate resources is allowed.
    4. Apps
      • The software used by the worker. Apps can be locally installed, cloud-based (e.g. SaaS), and/or virtualized and running remotely.
    5. Peripherals
      • Additional equipment provisioned to the end user (e.g. monitors, docking station, mice, keyboards).

    There is always a challenge of determining who gets what and when

    The goal is balancing cost, risk, and employee engagement

    The right balance will be different for every organization

    • IT can’t always say no to new ideas from the business. For example, if the organization wants to adopt Macs, rather than resisting IT should focus on identifying how Macs can be safely implemented.
    • Smartphones may not be necessary for a job, but they can be a valid employee perk. Not every employee may be entitled to the perk. There may be resentment between employees of the same level if one of the employees has a corporate-issued, business-only phone for their job function.
    • The same laptop model may not work for everyone. Some employees may need more powerful computers. Some employees may want more prestigious devices. Other employees may require a suite of apps that is only available on non-Windows operating systems.

    Action Item: Provide a defined set of standard options to the business to proactively address different needs.

    A good end-user computing strategy will effectively balance:

    • User Choice
    • Risk
    • Cost

    Your standard offerings need to strike the right balance for your organization.

    Review the End-User Computing Ideas Catalog

    Compare pros and cons of computing devices and operating systems for better decision making

    The catalog provides information about choices in:

    • Provisioning models
    • Operating systems
    • Device form factors

    Review the catalog to learn about items that can help your organization to achieve the desired vision from Phase 1.

    As you review the catalog, think about these questions:

    • What primary and secondary devices can you provide?
    • What operating systems do these devices support?
    • What are the provisioning models you will use, considering each model’s weaknesses and strengths?
    • How can you more effectively balance user choice, risk, and cost?

    Download the End-User Computing Ideas Catalog.

    2.1.1 Identify the provisioning models for each user group

    1. Review the definitions in the End-User Computing Ideas Catalog.
    2. Build a table. List the major user groups along the top of the table and applications down the rows.
    3. Brainstorm provisioning models that will be used for primary and secondary devices for each persona group.
    4. Record your provisioning models in the Standard End-User Entitlements and Offerings Template.

    Download the End-User Computing Ideas Catalog.

    Download the Standard End-User Entitlements and Offerings Template.

    Persona Primary Computing Device Secondary Laptops or Computers Smartphone Tablet
    Sales COPE BYOD BYOD BYOD
    Field Sales CYOD BYOD COBO COBO
    Customer Service COBO None None None
    Knowledge Worker COPE BYOD BYOD BYOD
    App Dev CYOPED None CYOD CYOD
    VIP CYOPED CYOPED CYOPE BYOD

    Identify multiple device options

    Offer standard, power, and prestigious offerings

    Prioritize offering models and align them with your user groups.

    • Standard device: This offering will work for most end users.
    • Power device: This offering will provide additional RAM, processor speed, storage, etc., for users that require it. It is usually offered as an additional option that requires approval.
    • Prestigious device: This offering will be provided to VIP users.
    • Portable device: This offering is for employees within a user group that moves around more often than others. This type of offering is optional – consider having a separate user group for these users that get a more portable laptop as their standard device.

    Standardize the nonstandard

    When users such as VIP users want more than the standard offering, have a more prestigious option ready to offer. This approach will help you to proactively anticipate your users’ needs.

    Who approves?

    Generally, if it is a supported device, then the budget owner determines whether to allow the user to receive a more powerful or more prestigious device.

    This decision can be based on factors such as:

    • Business need – does the user need the device to do their job?
    • Perk or benefit – is the device being offered to the end user as a means of increasing their engagement?

    If IT gets this answer wrong, then it can result in shadow IT

    Document your answer in the Device Entitlement Policy Template.

    2.1.2 Define the standard device offerings

    Consider all devices and their supporting operating systems.

    1. On a flip chart or whiteboard, build a matrix of the supported form factors and operating systems.
    2. For each cell, document the supported vendor and device model.
    3. Identify where you will provide additional options.
    Windows Mac OS iOS Android
    Laptops Lenovo T15 Gen 2 MacBook Pro 14” N/A N/A
    Power Laptops Lenovo ThinkPad X1 Carbon MacBook Pro 16” N/A N/A
    Prestigious Laptops Lenovo ThinkPad X1 Yoga Gen 6 MacBook Pro 16” N/A N/A
    Tablets Microsoft Surface N/A iPad Pro Samsung Galaxy Tab
    Smartphones N/A N/A iPhone 13 Samsung Galaxy S21

    2.1.3 Document each user groups’ entitlements

    Not every persona needs to be entitled to every supported option

    Use the Standard End-User Entitlements and Offerings Template as a starting point.

    • Create a separate section in the document for each persona. Start by documenting the provisioning models for each type of device.
    • Record the standard offering provided to members of each persona as well as additional items that can be provided with approval. Record this information for:
      • Primary computing devices
      • Secondary computing devices
    • Optional: Document additional items that will be provided to members of each persona as well as additional items they can request, such as:
      • Apps
      • Office equipment

    Download the Standard End-User Entitlements and Offerings Template.

    Step 2.2

    Outline Supporting Services

    Activities

    2.2.1 Review device management tools and capabilities

    2.2.2 Identify common incidents and requests for devices

    2.2.3 Record how you want to shift resolution

    2.2.4 Define which IT groups are involved in supporting practices

    Define the Offering

    This step requires the following inputs:

    • Standard End-User Entitlements and Offerings Template
    • List of supporting devices
    • Common incidents and requests
    • List of supporting practices

    This step involves the following participants:

    • End-User Computing Manager
    • CIO
    • Help Desk Manager
    • Infrastructure Manager

    Outcomes of this step

    • List of IT groups who are involved in supporting devices
    • Responsibilities of each group for requests and incidents

    2.2.1 Review device management tools and capabilities

    Document the tools that you use to manage each OS and identify gaps

    If there are different approaches to managing the same OS (e.g. Windows devices that are co-managed versus Windows devices that are only managed by Intune), then list those approaches on separate rows.

    Provision Protect from loss/theft Deploy/update apps Backup & protect Protect from injections Complies with policies Track Decommission
    Windows 10 & 11 (co-managed) Autopilot Gap ConfigMgr Gap Windows Security ConfigMgr ConfigMgr Intune Intune and Autopilot
    Windows 10 & 11 (Intune) Autopilot Intune (remote wipe) Intune OneDrive for Business Windows Security Microsoft Advanced Threat Protection Intune Intune and Autopilot
    Mac OS Jamf Pro Intune (remote wipe) Jamf Pro OneDrive for Business Gap Jamf Pro Intune Jamf Pro

    Document the results on the “IT Management Tools” slide in the “IT Support” section of your End-User Computing Strategy Template.

    2.2.2 Identify common incidents and requests for devices

    Analyze your service desk ticket data. Look for the following information:

    • The most common incidents and service requests around end-user devices and business apps
    • Incident categories and service requests that almost always involve escalations

    Record the level at which these tickets can be resolved today. Ensure you include these groups:

    • Tier 0 (i.e. end-user self-service)
    • Tier 1 (i.e. user’s first point of contact at the service desk)
    • Desk-side support and field-support groups
    • End-user computing specialist teams (e.g. desktop engineering, mobile device management teams)
    • Other specialist teams (e.g. security, enterprise applications, DevOps)

    Record the desired state. For each incident and request, to where do you want to shift resolution?

    Record this chart on the “Current State of IT Support” slide in the “IT Support” section of your End-User Computing Strategy Template.

    Most Common Incidents & Requests Self-Service Service Desk Tier 1 Desk-Side or Field Support End-User Computing
    Connect/fix a printer X
    Web conferencing issue X
    Bluetooth issues X
    Outlook issues X
    Install standard app X
    Install app requiring approval X
    Install nonstandard app X
    Enroll personal iOS/Android device X
    Enroll personal Mac/Windows computer X
    Perform a factory reset on a lost or stolen device X
    Unenroll device X

    2.2.3 Record how you want to shift resolution

    Identify opportunities to improve self-service and first contact resolution.

    Starting with the chart you created in Activity 2.2.2, record the desired state. For each incident and request, to where do you want to shift resolution?

    • Identify quick wins. Where will it take low effort to shift resolution? Denote these items with a “QW” for quick win.
    • Identify high-value, high-effort shifts. Where do you want to prioritize shifting resolution? Base this decision on the desired benefits, guiding principles, and vision statement built in Phase 1. Denote these items with an “H” for high.
    • Identify low-value areas. Where would shifting provide low value to end users and/or would have low alignment to the benefits identified in Phase 1? Denote these items with an “L” for low.
    • Identify where no shift can occur. Some items cannot be shifted to self-service or to tier 1 due to governance considerations, security factors, or technical complexity. Denote these items with an “OoS” for out of scope.

    Use the “Opportunities to Provide Self-Service and Articles” and “Desired State” slides in the “IT Support” section of your End-User Computing Strategy Template to document quick wins and high-value, high-effort shifts.

    Most Common Incidents & Requests Self-Service Service Desk Tier 1 Desk-Side or Field Support End-User Computing
    Connect/fix a printer H QW X
    Web conferencing issue H X
    Bluetooth issues L X
    Outlook issues H H X
    Install standard app X
    Install app requiring approval H X
    Install nonstandard app OoS X
    Enroll personal iOS/Android device QW QW X
    Enroll personal Mac/Windows computer QW QW X
    Perform a factory reset on a lost or stolen device QW QW X
    Unenroll device QW QW X

    2.2.4 Define which IT groups are involved in supporting practices

    Repeat activities 2.2.2 and 2.2.3 with the following list of tasks

    IT Asset Management

    • Purchasing devices
    • Purchasing software licenses
    • Imaging devices
    • Deploying devices
    • Deploying software
    • Recovering devices
    • Recovering software

    Release Management

    • Testing patches
    • Testing app updates
    • Testing OS updates
    • User acceptance testing

    Managing Service Catalogs

    • Defining standard device offerings
    • Defining standard software offerings
    • Defining device and software entitlements
    • Updating published catalog entries

    Knowledge Management

    • Writing internal KB articles
    • Writing user-facing articles
    • Training specialists
    • Training service desk agents
    • Training users

    Portfolio Management

    • Prioritizing app upgrades or migrations
    • Prioritizing OS migrations
    • Prioritizing end-user computing projects

    Step 2.3

    Define Governance and Policies

    Activities

    2.3.1 Answer these organizational policy questions

    2.3.2 Answer these security policy questions

    Define the Offering

    This step requires the following inputs:

    • List of supporting devices
    • List of persona groups
    • List of use cases

    This step involves the following participants:

    • End-User Computing Manager
    • CIO
    • Help Desk Manager
    • Infrastructure Manager

    Outcomes of this step

    • End-user computing organizational and security policies

    Focus on organizational policies and enforcement

    Policies set expectations and limits for mobile employees

    Enforcement refers to settings on the devices, management and security tools, and process steps.

    • Policies define what should and should not be done with user-facing technology. These policies define expectations about user and IT behavior.
    • Enforcement ensures that policies are followed. User policies must often be enforced through human intervention, while technology policies are often enforced directly through infrastructure before any people get involved.

    Use the “Policies” section in the End-User Computing Strategy Template to document the answers in this section. Activities 2.3.2 and 2.3.3 present links to policy templates. Use these templates to help address any gaps in your current policy suite.

    2.3.1 Answer these organizational policy questions

    Identify if there are different expectations for certain user groups, where exceptions are allowed, and how these policies will be enforced.

    Entitlements

    • Who is entitled to receive and use prestigious computers?
    • Who is entitled to receive and use a smartphone?
    • What users are entitled to a stipend for personal device use?

    Personal Device Use

    • What use cases are supported and are not supported on personal devices?
    • What level of visibility and control does IT need over personal devices?

    Acceptable Use

    • Are people allowed to use corporate resources for personal use?
    • What are the guidelines around personal use?
    • Are users allowed to install personal apps on their corporate-issued computers and/or mobile devices?

    Purchasing and Reimbursement

    • Who is allowed to purchase devices? Apps?
    • When can users file a reimbursement request?

    Employee Monitoring

    • What user information is monitored?
    • When can that information be used and when can it not be used?

    Use the “Policies” section of the End-User Computing Strategy Template to document these answers.

    Identify organizational policy gaps

    Use these templates as a starting point

    Entitlements

    Download the Mobile Device Connectivity & Allowance Policy template.

    Purchasing & Reimbursement

    Download the Purchasing Policy template.

    Download the Mobile Device Reimbursement Policy template.

    Download the Mobile Device Reimbursement Agreement template.

    Acceptable Use

    Download the General Security – User Acceptable Use Policy template.

    Personal Device Use

    Download the BYOD Acceptable Use Policy template.

    Download the Mobile Device Remote Wipe Waiver template.

    Employee Monitoring

    Download the General Security – User Acceptable Use Policy template.

    Visit the Reduce and Manage Your Organization’s Insider Threat Risk blueprint to address this gap.

    2.3.2 Answer these security policy questions

    Identify if there are different expectations for certain user groups, where exceptions are allowed, and how these policies will be enforced.

    Use Cases

    • What data and use cases are subject to stricter security measures?
    • Are certain use cases or data prohibited on personal devices?
    • Are there restrictions around where certain use cases are performed and by whom?

    Patching

    • Are users expected to apply OS and app updates and patches? Or does IT automate patching?

    Physical Security

    • What does the user need to do to secure their equipment?
    • If a device is lost or stolen, who does the user contact to report the lost or stolen device?

    Cybersecurity

    • How will IT enforce security configuration baselines?
    • What does the user need to do (or not do) to secure their device?
    • Are certain users allowed to have local admin rights?
    • What happens when a device doesn’t comply with the required security configuration baseline?

    Use the “Policies” section of the End-User Computing Strategy Template to document these answers.

    Identify security policy gaps

    Use these templates as a starting point

    Use Cases

    Download the General Security – User Acceptable Use Policy template.

    Visit the Discover and Classify Your Data blueprint to address this gap.

    Patching

    Download the General Security – User Acceptable Use Policy template.

    Physical and Cyber Security

    Download the General Security – User Acceptable Use Policy template.

    Visit the Develop and Deploy Security Policies blueprint to address this gap.

    For help defining your own security configuration baselines for each operating system, reference best practice documentation such as:

    National Institute of Standards and Technology’s National Checklist Program.

    Center for Internet Security’s solutions.

    Microsoft’s security baseline settings for Windows 10 and 11 Configuration Service Providers.

    Phase 3

    Build the Roadmap

    Set the Direction

    1.1 Identify Desired Benefits

    1.2 Perform a User Group Analysis

    1.3 Define the Vision

    Define the Offering

    2.1 Define the Standard Offerings

    2.2 Outline Supporting Services

    2.3 Define Governance and Policies

    Build the Roadmap

    3.1 Develop Initiatives

    This phase will walk you through the following activities:

    • Defining initiatives for each EUC domain
    • Building a customer journey map for any end-user computing migrations
    • Building a roadmap for EUC initiatives

    This phase involves the following participants:

    • End-User Computing Team

    Step 3.1

    Develop Initiatives

    Activities

    3.1.1 Identify initiatives for each EUC practice

    3.1.2 Build out the user’s migration journey map

    3.1.3 Build out a list of initiatives

    Build the Roadmap

    This step requires the following inputs:

    • User group workbook
    • Migration initiatives

    This step involves the following participants:

    • Infrastructure Director
    • Head of End-User Computing
    • End-User Computing Team
    • Project Manager (if applicable)

    Outcomes of this step

    • End-user computing roadmap
    • Migration plan

    3.1.1 Identify the gaps in each EUC area

    Build a high-level profile of the changes you want to make

    For each of the five areas, build a profile for the changes you want to implement. Record:

    1. The owner of the area
    2. The objective that you want to accomplish
    3. The desired benefits from focusing on that area
    4. Any dependencies to the work
    5. Risks that can cause the objective and benefits to not be achieved

    Identify the initiatives involved in each area.

    Document these profiles and initiatives in the “Roadmap” section of your End-User Computing Strategy Template.

    1. Devices
      • Corporate-issued devices
      • Standard offerings
    2. User Support
      • Self-service
      • Tier 1 support
    3. Use Cases
      • Providing value
      • Business apps
    4. Policy & Governance
      • Personal device use
      • IT policy
    5. Fitness for Use
      • Securing devices
      • Patching

    Your initiatives may require a user migration

    Plan the user’s migration journey

    Consider each user group’s and each persona’s unique needs and challenges throughout the migration.

    1. Preparing to migrate: The user may need to schedule the migration with IT and back up files.
    2. Migrating: IT executes the migration (e.g. updates the OS, changes management tools).
    3. Getting assistance: When a user experiences an error during the migration, how will they get help from IT?
    4. Post-migration: How will IT and the user know that the migration was successful one week later?

    Understand the three migration approaches

    Online

    Users execute the migrate on their own (e.g. Microsoft’s consumer migration to Windows 10).

    In person

    Users come in person, select a device, and perform the migration with a specialist. If the device needs support, they return to the same place (e.g. buying a computer from a store).

    Hybrid

    Users select a device. When the device is ready, they can schedule time to pick up the device and perform the migration with a specialist (e.g. purchasing an iPhone in advance from Apple’s website with in-store pick-up).

    Be prepared to support remotely

    Migrations to the new tool may fail. IT should check in with the user to confirm that the device successfully made the migration.

    3.1.2 Build out the user’s migration journey map

    Contemplate a roadmap to plan for end-user computing initiatives

    • As a group, brainstorm migration initiatives.
    • For each of the four phases, identify:
      • User activities: actions we need the user to do
      • IT activities: actions and processes that IT will perform internally
      • User touchpoints with IT: how the user will interact with the IT group
      • Opportunities: ideas for how IT can provide additional value to the end user in this phase.
    • Use the example in the End-User Computing Strategy Template as a starting point.

    Download the End-User Computing Strategy Template.

    Embed requirements gathering throughout your roadmap

    Use a combination of surveys, focus groups, and interviews

    You’re doing more than eliciting opinions – you’re performing organizational change management.

    • Use surveys to profile the demand for specific requirements. When a project is announced, develop surveys to gauge what users consider must-have, should-have, and could-have requirements.
    • Interviews should be used with high-value targets. Those who receive one-on-one face time can help generate good requirements and allow for effective communication around requirements.
    • Focus groups are used to get input from multiple people in a similar role. This format allows you to ask a few open-ended questions to groups of about five people.

    The benefits of interviews and focus groups:

    • Foster direct engagement: IT is able to hear directly from stakeholders about what they are looking to do with a solution and the level of functionality that they expect from it.
    • Offer greater detail: With interviews, greater insight can be gained by leveraging information that traditional surveys wouldn’t uncover. Face-to-face interactions provide thorough answers and context that helps inform requirements.
    • Remove ambiguity: Face-to-face interactions allow opportunities to follow up on ambiguous answers. Clarify what stakeholders are looking for and expect in a project.
    • Enable stakeholder management: Interviews are a direct line of communication with project stakeholders. They provide input and insight and help to maintain alignment, plan next steps, and increase awareness within the IT organization.

    Activity instructions:

    1. Early requirements ideation: Identify who you want to interview through one-on-one meetings and focus groups.
    2. Requirements validation and prioritization: Identify which user groups you plan to survey and when.
    3. Usability testing: Plan to include usability testing during each phase. Build it into your release practices.

    3.1.3 Build out a list of initiatives

    Download a copy of the Roadmap Tool

    On tab “1. Setup”:

    • Update category 1 to be all the EUC areas (i.e. Devices, User Support).
    • Update category 2 and category 3 with meaningful items (e.g. operating system, device model, persona group).

    Use tab “2. Data Entry” to record your list of initiatives.

    • Each initiative should have its own row. Write a high-level summary under “Roadmap Item” and include more detail under “Description and Rationale.”
    • Enter each initiative’s effort, priority, and timeline for beginning. These are mandatory fields for tab “3. Roadmap” to work properly.

    Use tab “3. Roadmap” to visualize your data. You will have to press “Refresh All” under Data in the ribbon for the PivotChart to update.

    Copy the roadmap visual on tab “3. Roadmap” into your End-User Computing Strategy Template. You can also copy the list of initiatives over into the document.

    Download the Roadmap Tool.

    Summary of Accomplishment

    Problem Solved

    You built a strategy to improve the balance between user enablement, risk mitigation, and cost optimization. Throughout the blueprint, you identified opportunities to provide additional value to end users and stakeholders during these activities:

    • Goals cascade
    • User group analysis
    • Definition of standard device types and platforms
    • IT support shift-left analysis
    • Policy gap analysis
    • Roadmapping

    If you would like additional support, have our analysts guide you through other phases as part of an Info-Tech workshop.

    Contact your account representative for more information.

    workshops@infotech.com

    1-888-670-8889

    Additional Support

    If you would like additional support, have our analysts guide you through other phases as part of an Info-Tech Workshop.

    Contact your account representative for more information.

    workshops@infotech.com 1-888-670-8889

    To accelerate this project, engage your IT team in an Info-Tech workshop with an Info-Tech analyst team.

    Info-Tech analysts will join you and your team at your location or welcome you to Info-Tech’s historic Toronto office to participate in an innovative onsite workshop.

    The following are sample activities that will be conducted by Info-Tech analysts with your team:

    Identify User Groups

    Identify each user group based on the business processes, tasks, and applications they use.

    Define Standard Device Offerings

    Record your provisioning models for each user group and the primary and secondary devices, apps, and peripherals that each group receives.

    Related Info-Tech Research

    Simplify Remote Deployment With Zero-Touch Provisioning

    This project helps you align your zero-touch approach with stakeholder priorities and larger IT strategies. You will be able to build your zero-touch provisioning and patching plan from both the asset lifecycle and the end-user perspective to create a holistic approach that emphasizes customer service. Tailor deployment plans to more easily scope and resource deployment projects.

    Implement Hardware Asset Management

    This project will help you analyze the current state of your HAM program, define assets that will need to be managed, and build and involve the ITAM team from the beginning to help embed the change. It will also help you define standard policies, processes, and procedures for each stage of the hardware asset lifecycle, from procurement through to disposal.

    Govern Office 365

    This project will help you conduct a goals exercise and capability assessment for Office 365. You will be able to refine governance objectives, build out controls, formalize governance, build out one pagers, and finalize a communication plan.

    Research Contributors and Experts

    • Steve Fox, Deputy IT Director, Virginia State Corporation Commission
    • Mazen Joukhadar, TransForm Shared Service Organization
    • Nathan Schlaud, PMO Senior Director, RPC Inc.
    • Rebecca Mountjoy, Infrastructure Systems Manager, BlueScope Buildings
    • DJ Robins, Director of Information Technology, Mohawk MedBuy
    • Jason Jenkins, Tech. Specialist, Michal Baker Corp.
    • Brad Wells, IT Infrastructure Solutions Architect, London Police Service
    • Danelle Peddell, Director, Project Management Office, Emco Corporation
    • John Annand, Principal Research Director, Info-Tech Research Group
    • Allison Kinnaird, Research Director and Research Lead, Info-Tech Research Group
    • Sandi Conrad, Principal Research Director, Info-Tech Research Group
    • Andrew Kum-Seun, Senior Research Analyst, Info-Tech Research Group
    • Mark Tauschek, Vice President IT Infrastructure & Operations Research, Info-Tech Research Group

    A special thank-you to 6 anonymous contributors

    Bibliography

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    “2021 BYOD Security Report.” Cybersecurity Insiders, 2021. Web.

    Anderson, Arabella. “12 Remote Work Statistics to Know in 2022.” NorthOne, 2021. Accessed Oct. 2021.

    Bayes, Scarlett. “ITSM: 2021 & Beyond.” Service Desk Institute, 14 April 2021, p. 14. Web.

    Belton, Padraig. “Intel: Chip shortage will extend to at least 2023.” Light Reading, 22 Oct. 2021. Web.

    Beroe Inc. “Demand for PC Components Saw a Surge Due to COVID-19, Says Beroe Inc.” Cision PR Newswire, 2 Sept. 2021. Web.

    Devaraj, Vivekananthan. “Reference Architecture: Remote PC Access.” Citrix, 2021. Accessed Aug. 2021.

    “Elements of the Project Charter and Project Scope Statement.” A Guide to PMBOK, 7th edition, PMI, 2021. Accessed Sept. 2021.

    Elliott, Christopher. “This Is How The Pandemic Improved Customer Service.” Forbes, 2021. Accessed Oct. 2021.

    “Enable TMP 2.0 on your PC.” Microsoft, Support, Aug. 2021. Web.

    “End User Computing Trends to Look Out for in 2021.” Stratodesk, 30 Oct. 2020. Accessed September 2021.

    “Global State of Customer Service: The Transformation of Customer Service from 2015 to Present Day.” Microsoft, 2019. Web.

    Goodman, Elizabeth et al. “Observing the User Experience” A Practitioner's Guide to User Research, 2nd edition. Elsevier, 2012. Accessed Sept. 2021.

    Govindarajulu, Chittibabu. “An Instrument to Classify End-Users Based On the User Cube” Informing Science, June 2002. Accessed September 2021.

    Griffith, Eric. “Remote Employees to Bosses: Our PCs Suck!” PCMag, 11 Oct. 2021. Web.

    Hutchings, Jeffrey D., and Craig A. de Ridder. “Impact of Remote Working on End User Computing Solutions and Services.” Pillsbury, 2021. Accessed Sept. 2021

    “ITIL4 Create, Deliver, and Support.” Axelos, 2020. Accessed Sept. 2021.

    “ITIL4 Drive Stakeholder Value” Axelos, 2020. Accessed Sept. 2021.

    Mcbride, Neil, and Trevor Wood-Harper. “Towards User-Oriented Control of End-User Computing in Large Organizations” Journal of Organizational and End User Computing, vol. 14, no. 1, pp. 33-41, 2002. Accessed September 2021.

    ““Microsoft Endpoint Configuration Manager Documentation.” Microsoft Docs, Microsoft, 2021. Accessed Sept. 2021.

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    Morgan, Jacob. “The Employee Experience Advantage: How to Win the War for Talent by Giving Employees the Workspaces they Want, the Tools they Need, and a Culture They Can Celebrate.” Wiley, 2017. Accessed Sept. 2021.

    Murphy, Anna. “How the pandemic has changed customer support forever.” Intercom, 2021. Accessed Sept. 2021.

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    Pereira, Karla Susiane, et al. “A Taxonomy to Classify Risk End-User Profile in Interaction with the Computing Environment.” In: Tryfonas T. (eds.) Human Aspects of Information Security, Privacy, and Trust. HAS 2016. Lecture Notes in Computer Science, vol. 9750. Accessed Sept. 2021.

    Perrin, Andrew. “Mobile Technology and Home Broadband 2020.” Pew Research Center, 3 June 2021. Web.

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    Reed, Karin, and Joseph Allen. “Suddenly Virtual: Making Remote Meetings Work.” Wiley, 2021. Accessed Aug. 2021.

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    Vladimirskiy, Vadim. “Windows 365 vs. Azure Virtual Desktop (AVD) – Comparing Two DaaS Products.” Nerdio, 2021. Accessed Aug. 2021.

    “VMware 2021 Annual Report.” VMware, Financial Document Library, 2021. Web.

    VMworld 2021, Oct. 2021.

    Vogels, Emily A. “Digital divide persists even as americans with lower incomes make gains in tech adoption.” Pew Research Center, 22 June 2021. Web.

    “What is End-User computing?” VMware, 2021. Accessed Aug. 2021.

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    Establish Effective Security Governance & Management

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    • Parent Category Name: Governance, Risk & Compliance
    • Parent Category Link: /governance-risk-compliance
    • The security team is unsure of governance needs and how to manage them.
    • There is a lack of alignment between key stakeholder groups
    • There are misunderstandings related to the role of policy and process.

    Our Advice

    Critical Insight

    Good governance stems from a deep understanding of how stakeholder groups interact with each other and their respective accountabilities and responsibilities. Without these things, organizational functions tend to interfere with each other, blurring the lines between governance and management and promoting ad–hoc decision making that undermines governance.

    Impact and Result

    • The first phase of this project will help you establish or refine your security governance and management by determining the accountabilities, responsibilities, and key interactions of your stake holder groups.
    • In phase two, the project will guide you through the implementation of essential governance processes: setting up a steering committee, determining risk appetite, and developing a policy exception-handling process.

    Establish Effective Security Governance & Management Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Establish Effective Security Governance and Management Deck – A step-by-step guide to help you establish or refine the governance model for your security program.

    This storyboard will take you through the steps to develop a security governance and management model and implement essential governance processes.

    • Establish Effective Security Governance & Management – Phases 1-2

    2. Design Your Governance Model – A security governance and management model to track accountabilities, responsibilities, stakeholder interactions, and the implementation of key governance processes.

    This tool will help you determine governance and management accountabilities and responsibilities and use them to build a visual governance and management model.

    • Security Governance Model Templates (Visio)
    • Security Governance Model Templates (PDF)
    • Security Governance Model Tool

    3. Organizational Structure Template – A tool to address structural issues that may affect your new governance and management model.

    This template will help you to implement or revise your organizational structure.

    • Security Governance Organizational Structure Template

    4. Information Security Steering Committee Charter & RACI – Templates to formalize the role of your steering committee and the oversight it will provide.

    These templates will help you determine the role a steering committee will play in your governance and management model.

    • Information Security Steering Committee Charter
    • Information Security Steering Committee RACI Chart

    5. Security Policy Lifecycle Template – A template to help you model your policy lifecycle.

    Once this governing document is customized, ensure the appropriate security policies are developed as well.

    • Security Policy Lifecycle Template

    6. Security Policy Exception Approval Process Templates – Templates to establish an approval process for policy exceptions and bolster policy governance and risk management.

    These templates will serve as the foundation of your security policy exception approval processes.

    • Security Policy Exception Approval Workflow (Visio)
    • Security Policy Exception Approval Workflow (PDF)
    • Policy Exception Tracker
    • Information Security Policy Exception Request Form

    Infographic

    Further reading

    Establish Effective Security Governance & Management

    The key is in stakeholder interactions, not policy and process.

    Analyst Perspective

    It's about stakeholder interactions, not policy and process.

    Many security leaders complain about a lack of governance and management in their organizations. They have policies and processes but find neither have had the expected impact and that the organization is teetering on the edge of lawlessness, with stakeholder groups operating in ways that interfere with each other (usually due to poorly defined accountabilities).

    Among the most common examples is security's relationship to the business. When these groups don't align, they tend to see each other as adversaries and make decisions in line with their respective positions: security endorses one standard, the business adopts another.

    The consequences of this are vast. Such an organization is effectively opposed to itself. No wonder policy and process have not resolved the issue.

    At a practical level, good governance stems from understanding how different stakeholder groups interact, providing inputs and outputs to each other and modeling who is accountable for what. But this implied accountability model needs to be formalized (perhaps even modified) before governance can help all stakeholder groups operate as strategic partners with clearly defined roles, responsibilities, and decision-making power. Only when policies and processes reflect this will they serve as effective tools to support governance.

    Logan Rohde, Senior Research Analyst, Security & Privacy

    Logan Rohde
    Senior Research Analyst, Security & Privacy
    Info-Tech Research Group

    Executive Summary

    Your Challenge Common Obstacles Info-Tech's Approach
    Ineffective governance and management processes, if they are adopted at all, can lead to:
    • An organization unsure of governance needs and how to manage them.
    • A lack of alignment between key stakeholder groups.
    • Misunderstandings related to the role of policy and process.
    Most governance and management initiatives stumble because they do not address governance as a set of interactions and influences that stakeholders have with and over each other, seeing it instead as policy, process, and risk management. Challenges include:
    • Senior management disinterest
    • Stakeholders operating in silos
    • Separating governance from management
    You will be able to establish a robust governance model to support the current and future state of your organization by accounting for these three essential parts:
    1. Determine governance accountabilities.
    2. Define management responsibilities.
    3. Model stakeholders' interactions, inputs, and outputs as part of business and security operations.

    Info-Tech Insight
    Good governance stems from a deep understanding of how stakeholder groups interact with each other and their respective accountabilities and responsibilities. Without these things, organizational functions tend to interfere with each other, blurring the lines between governance and management and promoting ad hoc decision making that undermines governance.

    Your challenge

    This research is designed to help organizations who need to:

    • Establish security governance from scratch.
    • Improve security governance despite a lack of cooperation from the business.
    • Determine the accountabilities and responsibilities of each stakeholder group.

    This blueprint will solve the above challenges by helping you model your organization's governance structure and implement processes to support the essential governance areas: policy, risk, and performance metrics.

    Percentage of organizations that have yet to fully advance to a maturity-based approach to security

    70%

    Source: McKinsey, 2021

    Common obstacles

    These barriers make this challenge difficult to address for many organizations:

    • The business does not wish to be governed and does not seek to align with security on the basis of risk.
    • Various stakeholder groups essentially govern themselves, causing business functions to interfere with each other.
    • Security teams struggle to differentiate between governance and management and the purpose of each.

    Early adopter infrastructure

    63%
    Security leaders not reporting to the board about risk or incident detection and prevention.
    Source: LogRhythm, 2021

    46%
    Those who report that senior leadership is confident cybersecurity leaders understand business goals.
    Source: LogRhythm, 2021

    Governance isn't just policy and process

    Governance is often mistaken for an organization's formalized policies and processes. While both are important governance supports, they do not provide governance in and of themselves.

    For governance to work well, an organization needs to understand how stakeholder groups interact with each other. What inputs and outputs do they provide? Who is accountable? Who is responsible? These are the questions one needs to ask before designing a governance structure. Failing to account for any of these three elements tends to result in overlap, inefficiency, and a lack of accountability, creating flawed governance.

    Separate governance from management

    Oversight versus operations

    • COBIT emphasizes the importance of separating governance from management. These are complementary functions, but they refer to different parts of organizational operation.
    • Governance provides a decision-making apparatus based on predetermined requirements to ensure smooth operations. It is used to provide oversight and direction and hinges on established accountabilities
    • Simply put, governance refers to what an organization is and is not willing to permit in day-to-day operations, and it tends to make its presence known via the key areas of risk appetite, formal policy and process, and exception handling.
      • Note: These key areas do not provide governance in and of themselves. Rather, governance emerges in accordance with the decisions an organization has made regarding these areas. Sometimes, however, these "decisions" have not been formally or consciously made and the current state of the organization's operations becomes the default - even when it is not working well.
    • Management, by contrast, is concerned with executing business processes in accordance with the governance model, essentially, governance provides guidance for how to make decisions during daily management.

    "Information security governance is the guiding hand that organizes and directs risk mitigation efforts into a business-aligned strategy for the entire organization."

    Steve Durbin,
    Chief Executive,
    Information Security Forum, Forbes, 2023

    Models for governance and management

    Info-Tech's Governance and Management research uses the logic of COBIT's governance and management framework but distills this guidance into a practical, easy-to-implement series of steps, moving beyond the rudimentary logic of COBIT to provide an actionable and personalized governance model.

    Governance Cycle

    Management Cycle

    Clear accountabilities and responsibilities

    Complementary frameworks to simplify governance and management

    The distinction that COBIT draws between governance and management is roughly equivalent to that of accountability and responsibility, as seen in the RACI* model.

    There can be several stakeholders responsible for something, but only one party can be accountable.

    Use this guidance to help determine the accountabilities and responsibilities of your governance and management model.

    *Responsible, Accountable, Consulted, Informed

    COBIT RACI chart

    Security governance framework

    A security governance framework is a system that will design structures, processes, accountability definitions, and membership assignments that lead the security department toward optimal results for the business.

    Governance is performed in three ways:

    1 Evaluate 2 Direct 3 Monitor
    For governance to be effective it must account for stakeholder interests and business needs. Determining what these are is the vital first step. Governance is used to determine how things should be done within an organization. It sets standards and provides oversight so decisions can be made during day-to-day management. Governance needs change and inefficiencies need to be revised. Therefore, monitoring key performance indicators is an essential step to course correct as organizational needs evolve.

    "Governance specifies the accountability framework and provides oversight to ensure that risks are adequately mitigated, while management ensures that controls are implemented to mitigate risks. Management recommends security strategies. Governance ensures that security strategies are aligned with business objectives and consistent with regulations."
    - EDUCAUSE

    Establish Effective Security Governance & Management

    SMART metrics

    Suggested targets to measure success

    Specific

    Measurable

    Achievable

    Relevant

    Time-Bound

    Examples
    Security's risk analyses will be included as part of the business decision-making process within three months after completing the governance initiative.
    Increase rate of security risk analysis using risk appetite within three months of project completion.
    Have stakeholder engagement supply input into security risk-management decisions within three months of completing phase one of blueprint.
    Reduce time to approve policy exceptions by 25%.
    Reduce security risk related to policy non-compliance by 50% within one year.
    Develop five KPIs to measure progress of governance and management within three months of completing blueprint.

    Info-Tech's methodology for security governance and management

    1. Design Your Governance Model 2. Implement Essential Governance Processes
    Phase Steps
    1. Evaluate
    2. Direct
    3. Monitor
    1. Implement Oversight
    2. Set Risk Appetite
    3. Implement Policy Lifecycle
    Phase Outcomes
    • Defined governance accountabilities
    • Defined management responsibilities
    • Record of key stakeholder interactions
    • Visual governance model
    • Key performance indicators (KPIs)
    • Established steering committee
    • Qualitative risk-appetite statements
    • Policy lifecycle
    • Policy exceptions-handling process

    Governance starts with mapping stakeholder inputs, outputs, and throughputs

    The key is in stakeholder interactions, not policy and process
    Good governance stems from a deep understanding of how stakeholder groups interact with each other and their respective accountabilities and responsibilities. Without these things, organizational functions tend to interfere with each other, blurring the lines between governance and management and promoting ad hoc decision making that undermines governance.

    Policy, process, and org. charts support governance but do not produce it on their own
    To be effective, these things need to be developed with the accountabilities and influence of the organizational functions that produce them.

    A lack of business alignment does not mean you're doomed to fail
    While the highest levels of governance maturity depend on strong security-business alignment, there are still tactics one can use to improve governance.

    All organizations have governance
    Sometimes it is poorly defined, ineffective, and occurs in the same place as management, but it exists at some level, acting as the decision-making apparatus for an organization (i.e. what can and cannot occur).

    Risk tolerances are variable across lines of business
    This can lead to misalignments between security and the business, as each may have their own tolerance for particular risks. The remedy is to understand the risk appetite of the business and allow this to inform security risk management decisions.

    Blueprint deliverables

    Each step of this blueprint is accompanied by supporting deliverables to help you accomplish your goals:

    Security Governance Model Tool

    Security Governance Organizational Structure Template

    Information Security Steering Committee Charter & RACI

    Policy Exceptions-Handling Workflow

    Policy Exception Tracker and Request Form

    Key deliverable:

    Security Governance Model

    By the end of this blueprint, you will have created a personalized governance model to map your stakeholders' accountabilities, responsibilities, and key interactions.

    Blueprint benefits

    IT Benefits Business Benefits
    • Correct any overlapping and mismanaged security processes by assigning accountabilities and responsibilities to each stakeholder group.
    • Improve efficiency and effectiveness of the security program by separating governance from management.
    • Determine necessary inputs and outputs from stakeholder interactions to ensure the governance model functions as intended.
    • Improved support of business goals through security-business alignment.
    • Better risk management by defining risk appetite with security.
    • Increased stakeholder satisfaction via a governance model designed to meet their needs.

    Info-Tech offers various levels of support to best suit your needs

    DIY Toolkit Guided Implementation Workshop Consulting
    "Our team has already made this critical project a priority, and we have the time and capability, but some guidance along the way would be helpful." "Our team knows that we need to fix a process, but we need assistance to determine where to focus. Some check-ins along the way would help keep us on track." "We need to hit the ground running and get this project kicked off immediately. Our team has the ability to take this over once we get a framework and strategy in place." "Our team does not have the time or the knowledge to take this project on. We need assistance through the entirety of this project."

    Diagnostics and consistent frameworks are used throughout all four options.

    Guided Implementation

    What does a typical GI on this topic look like?

    Phase 1 Phase 2
    Call #1: Scope requirements, objectives, and your specific challenges. Call #2: Determine governance requirements.
    Call #3: Review governance model.
    Call #4: Determine KPIs.
    Call #5: Stand up steering committee.
    Call #6: Set risk appetite.
    Call #7: Establish policy lifecycle.
    Call #8: Revise exception-handing process.

    A Guided Implementation (GI) is a series of calls with an Info-Tech analyst to help implement our best practices in your organization.

    A typical GI is 4 to 8 calls over the course of 2 to 3 months.

    Workshop Overview

    Day 1 Day 2 Day 3 Day 4 Day 5
    Activities Evaluate Direct Monitor Implement Essential Governance Processes Next Steps and Wrap-Up (offsite)
    1.1 Prioritize governance accountabilities
    1.2 Prioritize management responsibilities
    1.3 Evaluate organizational structure
    2.1 Align with business
    2.2 Build security governance and management model
    2.3 Visualize security governance and management model
    3.1 Develop governance and management KPIs 4.1 Draft steering committee charter
    4.2 Complete steering committee RACI
    4.3 Draft qualitative risk statements
    4.4 Define policy management lifecycle
    4.5 Establish policy exception approval process
    5.1 Complete in-progress deliverables from previous four days
    5.2 Set up review time for workshop deliverables and to discuss next steps
    Deliverables
    1. Prioritized list of accountabilities and responsibilities
    2. Revised organizational structure
    1. Security governance and management model
    1. Security Metrics Determination and Tracking Tool
    2. KPI Development Worksheet
    1. Steering committee charter and RACI
    2. Risk-appetite statements
    3. Policy management lifecycle
    4. Policy exception approval process

    Contact your account representative for more information.
    workshops@infotech.com 1-888-670-8889

    Customize your journey

    The security governance and management blueprint pairs well with security design and security strategy.

    • The governance and management model you create in this blueprint will inform efforts to improve security, like revisiting security program design and your security strategy.
    • Work with your member services director, executive advisor, or technical counselor to scope the journey you need. They will work with you to align the subject matter experts to support your roadmap and workshops.

    Workshop Day 1 and Day 2
    Security Governance and Management

    Workshop Day 3 and Day 4
    Security Strategy Gap Analysis or Security Program Design Factors

    Phase 1

    Design Your Governance Model

    Phase 1
    1.1 Evaluate
    1.2 Direct
    1.3 Monitor

    Phase 2
    2.1 Implement Oversight
    2.2 Set Risk Appetite
    2.3 Implement Policy lifecycle

    Establish Security Governance & Management

    This phase will walk you through the following activities:

    • Prioritize governance accountabilities
    • Prioritize management responsibilities
    • Evaluate current organizational structure
    • Align with the business
    • Build security governance and management model
    • Finalize governance and management model
    • Develop governance and management KPIs

    This phase involves the following participants:

    • CISO
    • CIO
    • Business representative

    Step 1.1

    Evaluate

    Activities
    1.1.1 Prioritize governance accountabilities
    1.1.2 Prioritize management responsibilities
    1.1.3 Evaluate current organizational structure

    This step involves the following participants:

    • CISO
    • CIO
    • Business representative

    Outcomes of this step

    • Defined governance accountabilities
    • Defined management responsibilities

    Design Your Governance Model

    Step 1.1 > Step 1.2 > Step 1.3

    Evaluate: Getting started

    Element Questions
    Compliance What voluntary or mandatory standards must be represented in my governance model?
    Legal What laws are the organization accountable to? Who is the accountable party?
    Business needs What does the business need to operate? What sort of informational or operational flows need to be accounted for?
    Culture How does the business operate? Are departments siloed or cooperative? Where does security fit in?
    Decision-making process How are decisions made? Who is involved? What information needs to be available to do so?
    Willingness to be governed Is the organization adverse to formal governance mechanisms? Are there any opportunities to improve alignment with the business?
    Relevant trends Are there recent developments (e.g. new privacy laws) that are likely to affect the organization in the future? Will this complicate or simplify governance modeling efforts?
    Stakeholder interests Who are the internal and external stakeholders that need to be represented in the governance model?

    The above is a summary of COBIT 2019 EDM01.01 Evaluate the governance system, along with Info-Tech-recommended questions to contextualize each element for your organization.

    1.1.1 Prioritize governance accountabilities

    1-2 hours

    Using the example on the next slide, complete the following steps.

    1. Download Info-Tech's Security Governance Model Tool using the link below and customize the stakeholder groups on tab 1 to reflect the makeup of your organization.
    2. Using the previous slide as a guide, evaluate your organization's internal and external pressures and discuss their possible impacts your governance and management model.
    3. Complete tab 2, Governance Prioritization, indicating your response to each prompt using the drop-down menus. The tool will score your responses and provide you with a prioritized list of governance accountabilities based on greatest need on tab 4, Governance Model Builder.
    4. Review the list and make any desired modifications to the prompts on tab 2 and then move on to Activity 1.1.2. (We will return to tab 4 in Step 2.1.) Remember to evaluate the results against the internal/external pressure analysis to ensure these details are reflected.

    Download the Security Governance Model Tool

    Input Output
    • List of governance pressures
  • Prioritized list of governance accountabilities
  • Materials Participants
    • Security Governance Model Tool
    • CISO
    • CIO
    • Security Operations
    • Business representative (optional)

    Security Governance and Management Model Tool

    Tabs 2 and 3

    Security Governance and Management Model Tool

    1.1.2 Prioritize management responsibilities

    1 hours

    Using the examples on the previous slide, complete the following steps.

    1. Complete tab 3, Management Prioritization, indicating your response to each prompt using the drop-down menus. The tool will score your responses and provide you with a prioritized list of governance accountabilities based on greatest need on tab 4, Governance Model Builder.
    2. Review the list and make any desired modifications to the prompts on tab 3 and then move on to Activity 1.1.3. (We will return to tab 4 in Step 2.1.) Remember to evaluate the results against the internal/external pressure analysis to ensure these details are reflected.

    Download Security Governance Model Tool

    InputOutput
    • Pressure analysis
    • Prioritized list of management responsibilities
    MaterialsParticipants
    • Security Governance Model Tool
    • CISO
    • CIO
    • Business representative (optional)

    Security Governance and Management Model Tool

    Tab 4

    Security Governance and Management Model Tool Tab 4

    1.1.3 Evaluate current organizational structure

    1-3 hours

    1. Download and modify Info-Tech's Security Governance Organizational Structure Template to reflect the reporting structure at your organization. If such a document already exists, simply review it and move on to the next step below.
    2. Determine if the current organizational structure will negatively affect your ability to pursue the items in your prioritized lists from governance accountabilities and management responsibilities (e.g. conflicts of interest related to oversight or reporting), and discuss the feasibility of changing the current governance structure.
    3. Record these recommended changes and any other key points you'd like the business or other stakeholders to be aware of. We'll use this information in the business alignment exercise in Step 2.1

    Download the Security Governance Organizational Structure Template

    Input Output
    • Prioritized lists of governance accountabilities and management responsibilities
    • Updated organizational structure
    Materials Participants
    • Security Governance Organizational Structure Template
    • CISO

    Info-Tech resources

    Locate structural problems in advance

    • If you do not already have a diagram of your organization's reporting structure, use this template to create one. Examples are provided for high, medium, and low maturity.
    • The existing reporting structure will likely affect the governance model you create, as it may not be feasible to assign certain governance accountabilities and management responsibilities to certain stakeholders.
      • For example, it may make sense for the head of security to approve the security budget, but if they report to a CIO with greater authority that accountability will likely have to sit with the CIO instead.

    Download the Security Governance Organizational Structure Template

    Security Governance Organizational Structure

    Step 1.2

    Direct

    Activities
    1.2.1 Align with the business
    1.2.2 Build security governance and management model
    1.2.3 Finalize governance and management model

    This step involves the following participants:

    CISO

    CIO

    Business representative

    Outcomes of this step

    • Record of key stakeholder interactions
    • Visual governance model

    Design Your Governance Model

    Step 1.1 > Step 1.2 > Step 1.3

    Direct: Getting started

    Element Questions
    Business alignment Do we have a full understanding of the business's approach to risk and security's role to support business objectives?
    Organizational security process How well do our current processes work? Are we missing any key processes?
    Steering committee Will we use a dedicated steering committee to oversee security governance, or will another stakeholder assume this role?
    Security awareness Does the organization have a strong security culture? Does an effort need to be made to educate stakeholder groups on the role of security in the organization?
    Roles and responsibilities Does the organization use RACI charts or another system to define roles and document duties?
    Communication flows Do we have a good understanding of how information flows between stakeholder groups? Are there any gaps that need to be addressed (e.g. regular board reporting)?

    The above is a summary of COBIT 2019 EDM01.02 Direct the governance system, along with Info-Tech-recommended questions to contextualize each element for your organization.

    Embed security governance within enterprise governance

    Design structures, processes, authority definitions, and steering committee assignments to drive optimal business results.

    Embed security governance within enterprise governance

    1.2.1 Align with the business

    1-3 hours

    1. Request a meeting with the business to present your findings from the previous activities in Step 1.1. As you prepare for the meeting, remember to following points:
    • The goal here is to align, not to command. You want the business to see the security team as a strategic ally that supports the pursuit of business goals.
    • Make recommendations and explain any security risks associated with the direction the business wants to take, but the goal is not to strongarm the business into adopting your perspective.
    • Above all, listen to the business to learn more about how they relate to governance and what their priorities are. This will help you adapt your governance model to better support business needs.

    Info-Tech Insight
    A lack of business participation does not mean your governance initiative is doomed. From this lack, we can still infer their attitudes toward security governance, and we can account for this in our governance model. This may limit the maturity your program can reach, but it doesn't prevent improvements from being made to your current security governance.

    InputOutput
    • Prioritized lists of governance accountabilities and management responsibilities
    • Current organizational structure
    • List of recommendations or proposed changes
    • Security governance and management target state definition
    MaterialsParticipants
    • Means to capture key points of the conversation (e.g. notebook, recorded meeting)
    • CISO
    • CIO
    • Business representative

    1.2.2 Build security governance and management model

    1-2 hours

    Using the example on the next slide, complete the following steps:

    1. On tab 4, review the prioritized lists for governance accountabilities and management responsibilities and begin assigning them to the appropriate stakeholder groups.
    • Remember: Responsibilities can be assigned to up to four stakeholders, but there can be only one party listed as accountable.
  • Use the drop-down menus to record any interactions that occur between the groups (e.g. repots to, appoints, approves, oversees).
    • Documenting these interactions will help you ensure your governance program accounts for inputs and outputs that are required by, or that otherwise affect, your various stakeholder groups.

    Note: You may wish to review Info-Tech's governance model templates before completing this activity to get an idea of what you'll be working toward in this step. See slides 37-38.

    Download Security Governance Model Tool

    InputOutput
    • Prioritized lists of governance accountabilities and management responsibilities
    • Target state from business alignment exercise
    • Summary of governance model
    MaterialsParticipants
    • Security Governance Model Tool
    • CISO
    • CIO
    • Business representative (optional)

    Security Governance and Management Model Tool

    Tab 5

    Security Governance and Management Model Tool Tab 5

    Security Governance and Management Model Tool continued

    Tab 6

    Security Governance and Management Model Tool Tab 6

    1.2.3 Visualize your security governance and management model

    1-2 hours

    1. Download the Security Governance Model Templates using the link below and determine which of the three example models most closely resembles your own.
    2. Once you have chosen an example to work from, begin customizing it to reflect the governance model completed in Activity 1.2.2. See next slide for example.

    Note: You do not have to use these templates. If you prefer, you can use them as inspiration and design your own model.

    Download Security Governance Model Templates

    InputOutput
    • Results of Activity 2.1.2
    • Security governance and management model diagram
    MaterialsParticipants
    • Security Governance Model Templates
    • CISO

    Customize the template

    Customize the template

    Step 1.3

    Monitor

    Activities
    1.3.1 Develop governance and management KPIs

    This step involves the following participants:

    • CISO
    • CIO
    • Security team
    • Business representative

    Outcomes of this step

    Key performance indicators

    Design Your Governance Model

    Step 1.1 > Step 1.2 > Step 1.3

    Monitor: Getting started

    Element Questions
    Metrics Does the organization have a well-developed metrics program or will this need to be taken up as a separate effort? Have we considered what outcomes we are hoping to see as a result of implementing a new governance and management model?
    Existing and emerging threats What has changed or is likely to change in the future that may destabilize our governance program? What do we need to do to mitigate any security risks to our organizational governance and management?

    The above is a summary of COBIT 2019 EDM01.03 Monitor the governance system, along with Info-Tech-recommended questions to contextualize each element for your organization.

    1.3.1 Develop governance and management KPIs

    1-2 hours

    This activity is meant to provide a starting point for key governance metrics. To develop a comprehensive metrics program, see Info-Tech's Build a Security Metrics Program to Drive Maturity blueprint.

    1. Create a list of four to six outcomes you'd like to see as the result of your new governance model. Be as specific as you can; the better defied the outcome, the easier it will be to determine suitable KPI.
    2. For each desired outcome, determine what would best indicate that progress is being made toward that state.
    • Desired outcome: security team is consulted before critical business decisions are made.
    • Success criteria: the business evaluates Security's recommendations before starting new projects
    • Possible KPI: % of critical business decisions made with security consultation
    • See next slide for additional examples

    Note: Try to phrase each KPI using percents, which helps to add context to the metric and will make it easier to explain when reporting metrics in the future.

    Input Output
    • List of desired outcomes after new governance model implemented
    • Set of key performance indicators
    Materials Participants
    • Whiteboard
    • CISO
    • CIO
    • Security team
    • Business representative (optional)

    Example KPIs

    Desired Outcome Success Criteria Possible KPI
    Security team is consulted before critical business decisions are made The business evaluates Security's recommendations before starting new projects % of critical business decisions with Security consultation
    Greater alignment over risk appetite The business does not take on initiatives with excessive security risks % of incidents stemming from not following Security's risk management recommendations
    Reduced number of policy exceptions Policy exceptions are only granted when a clear need is present and a formal process is followed % of incidents stemming from policy exceptions
    Improved policy adherence Policies are understood and followed throughout the organization % of incidents stemming from policy violations

    Establish Baseline Metrics

    Baseline metrics will be improved through:

    1. Improved business alignment
    2. Developing formal process to manage security risks
    3. Separating governance from management
    Metric Current Goal
    % of critical business decisions with Security consultation 20% 100%
    % of incidents stemming from not following Security's risk management recommendations 65% 0%
    % of incidents stemming from policy exceptions 35% 5%
    % of incidents stemming from policy violations 40% 5%
    % of ad hoc decisions made (i.e. not accounted for by governance model 85% 5%
    % of accepted security risks evaluated against risk appetite 50% 100%
    % of deferred steering committee decisions (i.e. decisions not made ASAP after issue arises) 50% 5%
    % of policies approved within target window (e.g. 1 month) 20% 100%

    Phase 2

    Implement Essential Governance Processes

    Phase 1
    1.1 Evaluate
    1.2 Direct
    1.3 Monitor

    Phase 2
    2.1 Implement Oversight
    2.2 Set Risk Appetite
    2.3 Implement Policy Lifecycle

    This phase will walk you through the following activities:

    • Draft Steering Committee Charter
    • Complete Steering Committee RACI
    • Draft qualitative risk statements
    • Model policy lifecycle
    • Establish exceptions-handling process

    This phase involves the following participants:

    • CISO
    • CRO
    • CIO
    • HR
    • Internal Audit
    • Business representative
    • Legal

    Establish Security Governance & Management

    Step 2.1

    Implement Oversight

    Activities
    2.1.1 Draft steering committee charter
    2.1.2 Complete steering committee RACI

    This step involves the following participants:

    • CISO
    • CRO
    • CIO
    • HR
    • Internal Audit
    • Business representative
    • Legal

    Outcomes of this step

    Steering Committee Charter and RACI

    Implement Essential Governance Processes

    Step 2.1 > Step 2.2 > Step 2.3

    2.1.1 Draft steering committee charter

    1-3 hours

    This activity is meant to provide a starting point for your steering committee. If a more comprehensive approach is desired, see Info-Tech's Improve Security Governance With a Security Steering Committee blueprint.

    1. Download the template using the link below and review the various sections of the document
    2. Review slides 50-51 to help determine the scope of your steering committee's role. Discuss with other stakeholder groups, as necessary, to determine the steering committee's duties, how often the group will meet, and what the regular meeting agenda will be.
    3. Customize the template to suit your organization's needs.

    Download Information Security Steering Committee Charter

    Input Output
    • N/A
    • Steering Committee
    Materials Participants
    • Information Security Steering Committee Charter Template
    • CISO
    • CRO
    • CIO
    • HR
    • Internal Audit
    • Business representative
    • Legal

    Steering committee membership

    Representation is key, but don't try to please everyone

    • For your steering committee to be effective, it should include representatives from across the organization. However, it is important not to overextend committee membership, which can interfere with decision making.
    • Participants should be selected based on the identified responsibilities of the security steering committee, and the number of people should be appropriate to the size and complexity of the organization.

    Example steering committee

    CISO
    CRO
    Internal Audit
    CIO
    Business Leaders
    HR
    Legal

    Download Information Security Steering Committee Charter

    Typical steering committee duties

    Strategic Oversight Policy Governance
    • Provide oversight and ensure alignment between information security governance and company objectives.
    • Assess the adequacy of resources and funding to sustain and advance successful security programs and practices for identifying, assessing, and mitigating cybersecurity risks across all business functions.
    • Review control audit reports and resulting remediation plans to ensure business alignment
    • Review the company's cyber insurance policies to ensure appropriate coverage.
    • Provide recommendations, based on security best practices, for significant technology investments.
    • Review policy-exception requests to determine if potential security risks can be accepted or if a workaround exists.
    • Assess the ramifications of updates to policies and standards.
    • Establish standards and procedures for escalating significant security incidents to the board, other steering committees, government agencies, and law enforcement, as appropriate.

    Typical steering committee duties

    Risk Governance Monitoring and Reporting
    • Review and approve the company's information risk governance structure.
    • Assess the company's high-risk information assets and coordinate planning to address information privacy and security needs.
    • Provide input to executive management regarding the enterprise's information security risk tolerance.
    • Review the company's cyber-response preparedness, incident response plans, and disaster recovery capabilities as applicable to the organization's information security strategy.
    • Promote an open discussion regarding information risk and integrate information risk management into the enterprise's objectives.
    • Receive periodic reports and coordinate with management on the metrics used to measure, monitor, and manage cyber risks posed to the company and to review periodic reports on selected security risk topics as the committee deems appropriate.
    • Monitor and evaluate the quality and effectiveness of the company's technology security, capabilities for disaster recovery, data protection, cyber threat detection, and cyber incident response, and management of technology-related compliance risks.

    2.1.2 Complete steering committee RACI

    1-3 hours

    1. Download the RACI template and review the membership roles. Customize the template to match the makeup of your steering committee.
    2. Read through each task in the left-hand column and determine who will be involved:
    • R - responsible: the person doing the action (can be multiple)
    • A - accountable: the owner of the task, usually a department head who delegates the execution of the task (only assigned to one stakeholder)
    • C - consulted: stakeholders that offer some kind of guidance, advice, or recommendation (can be multiple)
    • I - Informed: stakeholders that receive status updates about the task (can be multiple)

    Note: All tasks must have accountability and responsibility assigned (sometimes a single stakeholder is accountable and responsible). However, not all tasks will have someone consulted or informed.

    Download Information Security Steering Committee RACI Chart

    InputOutput
    • N/A
    • Defined roles and responsibilities
    MaterialsParticipants
    • RACI Chart
    • CISO
    • CRO
    • CIO
    • HR
    • Internal Audit
    • Business representative
    • Legal

    Step 2.2

    Set Risk Appetite

    Activities
    2.2.1 Draft qualitative risk statements

    This step involves the following participants:

    • CISO
    • CIO
    • Business representative

    Outcomes of this step

    Qualitative risk appetite

    Implement Essential Governance Processes

    Step 2.1 > Step 2.2 > Step 2.3

    Know your appetite for risk

    What is an organizational risk appetite?

    Setting risk appetite is a key governance function, as it structures how your organization will deal with the risks it will inevitably face - when they can be accepted, when they need to be mitigated, and when they must be rejected entirely.

    It is important to note that risk appetite and risk tolerance are not the same. Risk appetite refers to the amount of risk the organization is willing to accept as part of doing business, whereas risk tolerance has more to do with individual risks affecting one or more lines of business that exceed that appetite. Such risks are often tolerated as individual cases that can be mitigated to an acceptable level of risk even though it exceeds the risk-appetite threshold.

    Chart Risk Appetite

    2.1.2 Draft qualitative risk-appetite statements

    1-3 hours

    This activity is meant to provide a starting point for risk governance. To develop a comprehensive risk-management program, see Info-Tech's Combine Security Risk Management Components Into One Program blueprint.

    1. Draft statements that express your attitudes toward the kinds of risks your organization faces. The point is to set boundaries to better understand when risk mitigation may be necessary.
    2. Examples:
    • We will not accept risks that may cause us to violate SLAs.
    • We will avoid risks that may prevent the organization from operating normally.
    • We will not accept risks that may result in exposure of confidential information.
    • We will not accept risks that may cause significant brand damage.
    • We will not accept risks that pose undue risk to human life or safety.
    InputOutput
    • Definitions for high, medium, low impact and frequency
    • Set of qualitative risk-appetite statements
    MaterialsParticipants
    • Whiteboard
    • CISO
    • CIO
    • Business representative

    Step 2.3

    Implement Policy Lifecycle

    Activities
    2.3.1 Model your policy lifecycle
    2.3.2 Establish exception-approval process

    This step involves the following participants:

    • CISO
    • CIO

    Outcomes of this step

    Policy lifecycle

    Exceptions-handling process

    Implement Essential Governance Processes

    Step 2.1 > Step 2.2 > Step 2.3

    2.3.1 Model your policy lifecycle

    1-3 hours

    This activity is meant to provide a starting point for policy governance. To develop a comprehensive policy-management program, see Info-Tech's Develop and Deploy Security Policies blueprint.

    1. Review the sections within the Security Policy Lifecycle Template and delete any sections or subsections that do not apply to your organization.
    2. As necessary, modify the lifecycle and receive approved sign-off by your organization's leadership.
    3. Solicit feedback from stakeholders, specifically, IT department management and business stakeholders.

    Download the Security Policy Lifecycle Template

    InputOutput
    • N/A
    • Policy lifecycle
    MaterialsParticipants
    • Security Policy Lifecycle Template
    • CISO
    • CIO

    Develop the security policy lifecycle

    The security policy lifecycle is an integral component of the security policy program and adds value by:

    • Setting out a roadmap to define needs, develop required documentation, and implement, communicate, and measure your policy program.
    • Defining roles and responsibilities for the security policy suite.
    • Aligning the business goals, security program goals, and policy objectives.

    Security Policy Lifecycle

    Diagram inspired by: ComplianceBridge, 2021

    2.3.2 Establish exception-approval process

    1-3 hours

    1. Download the Security Policy Exception Approval Template and customize it to match your exception-handling process. Be sure to account for the recommendations on the next slide.
    2. Use the Policy Exception Tracker to record and monitor granted exceptions.

    Download the Security Policy Exception Approval Workflow

    Download the Security Policy Exception Tracker

    Input Output
    • Answers to questions provided
    • Exception-handling process
    Materials Participants
    • Security Policy Exception Approval Workflow
    • Security Policy Exception Tracker
    • CISO
    • CIO

    Determine criteria to grant policy exception

    A key part of security risk and policy governance

    • Not all policies can be complied with all the time. As technology and business needs change, sometimes exceptions must be granted for operations to continue smoothly.
    • Exceptions can be either short or long term.
      • Short-term exceptions are often granted until a particular security gap can be closed, such as allowing staff to temporarily use new laptops that have yet to receive a required VPN for remote access.
      • Long-term exceptions usually occur when closing the gap entirely is not feasible. For example, a legacy system may be unable to meet evolving security standards, but there is no room in the budget to replace it.
    • Having a formal approval process for exceptions and a record of granted exceptions will help you to stay on top of security risk governance.

    Before granting an exception:

    1. Assess security risks associated with doing so: are they acceptable?
    2. Look for another way to resolve the issue: is a suitable workaround possible?
    3. Evaluate mitigating controls: is it possible to provide an equivalent level of security via other means?
    4. Assign risk ownership: who will be accountable if an incident arises from the exception?
    5. Determine appeals process: when disagreements arise, how will the final decision be made?

    Sources: University of Virginia; CIS

    Summary of Accomplishment

    Problem Solved

    You have now established a formal governance model for your organization - congratulations! Building this model and determining stakeholders' accountabilities and responsibilities is a big step.

    Remember to continue to use the evaluate-direct-monitor framework to make sure your governance model evolves as organizational governance matures and priorities shift.

    If you would like additional support, have our analysts guide you through an Info-Tech workshop or Guided Implementation.

    Contact your account representative for more information.
    workshops@infotech.com
    1-888-670-8889

    Additional Support

    If you would like additional support, have our analysts guide you through other phases as part of an Info-Tech Workshop.

    To accelerate this project, engage your IT team in an Info-Tech workshop with an Info-Tech analyst team.

    Info-Tech analysts will join you and your team at your location or welcome you to Info-Tech's historic Toronto office to participate in an innovative onsite workshop.

    Contact your account representative for more information.
    workshops@infotech.com 1-888-670-8889

    The following are sample activities that will be conducted by Info-Tech analysts with your team:

    Build Governance Model
    Build a customized security governance model for your organization.

    Develop policy lifecycle
    Develop a policy lifecycle and exceptions-handling process.

    Related Info-Tech Research

    Build an Information Security Strategy

    Design a Business-Focused Security Program

    Combine Security Risk Management Components Into One Program

    Research contributors and experts

    Michelle Tran, Consulting Industry

    Michelle Tran
    Consulting Industry

    One anonymous contributor

    Bibliography

    Durbin, Steve. "Achieving The Five Levels Of Information Security Governance." Forbes, 4 Apr. 2023. Accessed 4 Apr. 2023.

    Eiden, Kevin, et al. "Organizational Cyber Maturity: A Survey of Industries." McKinsey & Company, 4 Aug. 2021. Accessed 25 Apr. 2023.

    "Information Security Exception Policy." Center for Internet Security, 2020. Accessed 14 Apr. 2023.

    "Information Security Governance." EDUCAUSE, n.d. Accessed 27 Apr. 2023.

    ISACA. COBIT 2019 Framework: Governance and Management Objectives. GF Books, 2018.

    Policies & Procedures Team. "Your Policy for Policies: Creating a Policy Management Framework." ComplianceBridge, 30 Apr. 2021. Accessed 27 Apr. 2023.

    "Security and the C-Suite: Making Security Priorities Business Priorities." LogRhythm, Feb. 2021. Accessed 25 Apr 2023.

    University of Virginia. "Policy, Standards, and Procedures Exceptions Process." Information Security at UVA, 1 Jun. 2022. Accessed 14 Apr. 2023

    Build Your BizDevOps Playbook

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    • Parent Category Name: Architecture & Strategy
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    • Today’s rapidly scaling and increasingly complex products create mounting pressure on delivery teams to release new features and changes quickly and with sufficient quality.
    • Many organizations see BizDevOps as a solution to help meet this demand. However, they often lack the critical cross-functional collaboration and team-sport culture that are critical for success.
    • The industry provides little consensus and guidance on how to prepare for the transition to BizDevOps.

    Our Advice

    Critical Insight

    • BizDevOps is cultural, not driven by tools. It is about delivering high-quality and valuable releases to stakeholders through collective ownership, continuous collaboration, and team-first behaviors supported by tools.
    • BizDevOps begins with a strong foundation in five key areas. The crux of successful BizDevOps is centered on the strategic adoption and optimization of building great requirements, collaborative practices, iterative delivery, application management, and high-fidelity environments.
    • Teams take STOCK of what it takes to collaborate effectively. Teams and stakeholders must show up, trust the delivery method and people, orchestrate facilitated activities, clearly communicate and knowledge share every time they collaborate.

    Impact and Result

    • Bring the right people to the table. BizDevOps brings significant organizational, process and technology changes to improve delivery effectiveness. Include the key roles in the definition and validation of your BizDevOps vision and practices.
    • Focus on the areas that matter. Review your current circumstances and incorporate the right practices that addresses your key challenges and blockers to becoming BizDevOps.
    • Build your BizDevOps playbook. Gain a broad understanding of the key plays and practices that makes a successful BizDevOps organization. Verify and validate these practices in order to tailor them to your context. Keep your playbook live.

    Build Your BizDevOps Playbook Research & Tools

    Start here – read the Executive Brief

    Find out why you should implement BizDevOps, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Get started with BizDevOps

    Set the right expectations with your stakeholders and define the context of your BizDevOps implementation.

    • Build Your BizDevOps Playbook – Phase 1: Get Started With BizDevOps
    • BizDevOps Playbook

    2. Tailor your BizDevOps playbook

    Tailor the plays in your BizDevOps playbook to your circumstances and vision.

    • Build Your BizDevOps Playbook – Phase 2: Tailor Your BizDevOps Playbook
    [infographic]

    Workshop: Build Your BizDevOps Playbook

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Set Your Expectations

    The Purpose

    Discuss the goals of your BizDevOps playbook.

    Identify the various perspectives who should be included in the BizDevOps discussion.

    Level set expectations of your BizDevOps implementation.

    Key Benefits Achieved

    Identification of the key roles who should be included in the BizDevOps discussion.

    Learning of key practices to support your BizDevOps vision and goals.

    Your vision of BizDevOps in your organization.

    Activities

    1.1 Define BizDevOps.

    1.2 Understand your key stakeholders.

    1.3 Define your objectives.

    Outputs

    Your BizDevOps definition

    List of BizDevOps stakeholders

    BizDevOps vision and objectives

    2 Set the Context

    The Purpose

    Understand the various methods to initiate the structuring of facilitated collaboration.

    Share a common way of thinking and behaving with a set of principles.

    Focus BizDevOps adoption on key areas of software product delivery.

    Key Benefits Achieved

    A chosen collaboration method (Scrum, Kanban, Scrumban) to facilitate collaboration

    A mutually understanding and beneficial set of guiding principles

    Areas where BizDevOps will see the most benefit

    Activities

    2.1 Select your foundation method.

    2.2 Define your guiding principles.

    2.3 Focus on the areas that matter.

    Outputs

    Chosen collaboration model

    List of guiding principles

    High-level assessment of delivery practices and its fit for BizDevOps

    3 Tailor Your BizDevOps Playbook

    The Purpose

    Review the good practices within Info-Tech’s BizDevOps Playbook.

    Tailor your playbook to reflect your circumstances.

    Key Benefits Achieved

    Understanding of the key plays involved in product delivery

    Product delivery plays that reflect the challenges and opportunities of your organization and support your BizDevOps vision

    Activities

    3.1 Review and tailor the plays in your playbook

    Outputs

    High-level discussion of key product delivery plays and its optimization to support BizDevOps

    Optimize Your SQA Practice Using a Full Lifecycle Approach

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    • Parent Category Name: Testing, Deployment & QA
    • Parent Category Link: /testing-deployment-and-qa
    • Your software quality assurance (SQA) program is using the wrong set of metrics to measure how process improvements influence product quality improvements.
    • Roles & responsibilities and quality assurance initiatives are not well defined and need to be allocated to individuals that can be held responsible for quality-related issues.
    • You are finding it hard to determine a causation between SQA process improvements and an improvement in product quality.

    Our Advice

    Critical Insight

    • Your product is only as good as your process. A robust development and SQA process creates artifacts that are highly testable, easily maintained, and strongly traceable across the development lifecycle, ensuring that the product delivered meets expectations set out by the business.
    • A small issue within your development process can have a ripple effect on the level of product quality. Discover what you don’t know and identify areas within your SQA practice that require attention.

    Impact and Result

    • SQA must be viewed as more than defect analysis and testing. Instead, place greater emphasis on preventative measures to ensure application quality across the entire development lifecycle.
    • IT must create a comprehensive SQA plan that delineates roles and responsibilities as they relate to quality assurance. Ensure tasks and procedures improve process efficiency and quality, and formalize metrics that help to implement a continuous improvement cycle for SQA.
    • Our methodology provides simple-to-follow steps to develop an SQA plan that provides clear insight into your current quality assurance practices.
    • Establish a synchronous relationship between the business and IT to help stakeholders understand the importance and relative value of quality assurance tasks to current costs.

    Optimize Your SQA Practice Using a Full Lifecycle Approach Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should optimize your SQA practice using a full lifecycle approach, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Assess your current SQA capabilities

    Evaluate and understand your current SQA capabilities, as well as the degree to which metric objectives are being met.

    • Optimize Your SQA Practice Using a Full Lifecycle Approach – Phase 1: Assess Your Current SQA Capabilities
    • Software Quality Assurance Current State Assessment Tool
    • Software Quality Assurance Assessment Workbook

    2. Define SQA target state processes

    Identify and define SQA processes and metrics needed to meet quality objectives set by development teams and the business.

    • Optimize Your SQA Practice Using a Full Lifecycle Approach – Phase 2: Define SQA Target State Processes

    3. Determine optimization initiatives for improving your SQA practice

    Build your SQA plan and optimization roadmap.

    • Optimize Your SQA Practice Using a Full Lifecycle Approach – Phase 3: Determine Optimization Initiatives
    • Software Quality Assurance Plan Template
    • Software Quality Assurance Optimization Roadmap Tool
    • Software Quality Assurance Communication Template
    [infographic]

    Workshop: Optimize Your SQA Practice Using a Full Lifecycle Approach

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Assess Your Current SQA Capabilities

    The Purpose

    To help you assess and understand your current SQA capabilities as well as the degree to which metric objectives are being met.

    Key Benefits Achieved

    An analysis of current SQA practices to provide insight into potential inefficiencies, opportunities, and to provide the business with sufficient rationale for improving current quality assurance initiatives.

    Activities

    1.1 Conduct a high-level assessment of where to focus your current state analysis.

    1.2 Document your high-level development process.

    1.3 Create a RACI chart to understand roles and responsibilities.

    1.4 Perform a SIPOC-MC analysis for problem areas identified in your SDLC.

    1.5 Identify the individual control points involved with passing software artifacts through SDLC stages being assessed.

    1.6 Identify problem areas within your SDLC as they relate to SQA.

    Outputs

    Understanding of current overall development process and where it is most weak in the context of quality assurance

    Understanding of assigned roles and responsibilities across development teams, including individuals who are involved with making quality-related decisions for artifact hand-off

    Identification of problem areas within SQA process for further analysis

    2 Define SQA Target State Processes

    The Purpose

    To help you identify and define SQA processes and metrics needed to meet quality objectives set out by development teams and the business.

    Key Benefits Achieved

    A revised list of key SQA tasks along with metrics and associated tolerance limits used universally for all development projects.

    Activities

    2.1 Establish SQA metrics and tolerance limits across your SDLC.

    2.2 Determine your target state for SQA processes within the define/design stage of the SDLC.

    2.3 Determine your target state for SQA processes within the development stage of the SDLC.

    2.4 Determine your target state for SQA processes within the testing stage of the SDLC.

    2.5 Determine your target state for SQA processes within the deploy/release stage of the SDLC.

    Outputs

    Identification of the appropriate metrics and their associated tolerance limits to provide insights into meeting quality goals and objectives during process execution

    Identification of target state SQA processes that are required for ensuring quality across all development projects

    3 Prioritize SQA Optimization Initiatives and Develop Optimization Roadmap

    The Purpose

    Based on discovered inefficiencies, define optimization initiatives required to improve your SQA practice.

    Key Benefits Achieved

    Optimization initiatives and associated tasks required to address gaps and improve SQA capabilities.

    Activities

    3.1 Determine optimization initiatives for improving your SQA process.

    3.2 Gain the full scope of effort required to implement your SQA optimization initiatives.

    3.3 Identify the enablers and blockers of your SQA optimization.

    3.4 Define your SQA optimization roadmap.

    Outputs

    Prioritized list of optimization initiatives for SQA

    Assessment of level of effort for each SQA optimization initiative

    Identification of enablers and blockers for optimization initiatives

    Identification of roadmap timeline for implementing optimization initiatives

    Improve your core processes

    Improve your core processes


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    Build a Platform-Based Organization

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    • Parent Category Name: Innovation
    • Parent Category Link: /innovation
    • The organization is riddled with bureaucracy. Some even believe that bureaucracy is inevitable and is an outcome of a complex business operating in a complex market and regulatory environment.
    • Time to market for new products and services is excruciatingly long.
    • Digital natives like Facebook, Netflix, and Spotify do not compare well with the organization and cannot be looked to for inspiration.

    Our Advice

    Critical Insight

    • Large corporations often consist of a few operating units, each with its own idiosyncracies about strategies, culture, and capabilities. These tightly integrated operating units make a company prone to bureaucracy.
    • The antidote to this bureaucracy is a platform structure: small, autonomous teams operating as startups within the organization.

    Impact and Result

    • Platforms consist of related activities and associated technologies that deliver on a specific organizational goal. A platform can therefore be run as a business or as a service. This structure of small autonomous teams that are loosely joined will make your employees directly accountable to the customers. In a way, they become entrepreneurs and do not remain just employees.

    Build a Platform-Based Organization Research & Tools

    Build a platform-based organization

    Download our guide to learn how you can get started with a platform structure.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    • Build a Platform-Based Organization Storyboard
    [infographic]

    Further reading

    Build a Platform-Based Organization

    Use a platform structure to overcome bureaucracy.

    Analyst Perspective

    Build a platform-based organization.

    Bureaucracy saps innovation out of large corporations. Some even believe that bureaucracy is inevitable and is an outcome of a complex business operating in a complex market and regulatory environment.

    So, what is the antidote to bureaucracy? Some look to startups like Uber, Airbnb, Netflix, and Spotify, but they are digital native and don’t compare well to a large monolithic corporation.

    However, all is not lost for large corporations. Inspiration can be drawn from a company in China – Haier, which is not a typical poster child of the digital age like Spotify. In fact, three decades ago, it was a state-owned company with a shoddy product quality.

    Haier uses an intriguing organization structure based on microenterprises and platforms that has proven to be an antidote to bureaucracy.

    Vivek Mehta
    Research Director, Digital & Innovation
    Info-Tech Research Group

    Executive Summary

    The Challenge

    Large corporations are prone to bureaucracies, which sap their organizations of creativity and make them blind to new opportunities. Though many executives express the desire to get rid of it, bureaucracy is thriving in their organizations.

    Why It Happens

    As organizations grow and become more complex over time, they yearn for efficiency and control. Some believe bureaucracy is the natural outcome of running a complex organization in a complex business and regulatory environment.

    Info-Tech’s Approach

    A new organizational form – the platform structure – is challenging the bureaucratic model. The platform structure makes employees directly accountable to customers and organizes them in an ecosystem of autonomous units.

    As a starting point, sketch out a platform structure that works for your organization. Then, establish a governance model and identify and nurture key capabilities for the platform structure.

    Info-Tech Insight

    The antidote to bureaucracy is a platform structure: small, autonomous teams operating as startups within the organization.

    Executive Brief Case Study

    Small pieces, loosely joined

    Haier

    Industry: Manufacturing
    Source: Harvard Business Review November-December 2018

    Haier, based in China, is currently the world’s largest appliance maker. Zhang Ruimin, Haier’s CEO, has built an intriguing organizing structure where every employee is directly accountable to customers – internal and/or external. A large corporation often consists of a few operating units, each with its own idiosyncrasies, which makes it slow to innovate. To avoid that, Haier has divided itself into 4,000 microenterprises (MEs), most of which have ten to 15 employees. There are three types of microenterprises in Haier:

    1. Approximately 200 “transforming” MEs: market-facing units like Zhisheng, which manufactures refrigerators, a legacy Haier product, for today’s young urbanites.
    2. Approximately 50 “incubating” MEs: entirely new businesses like Xinchu that wrap existing products into entirely new business models.
    3. Approximately 3,800 “node” MEs: units that sell component products and services such as design, manufacturing, and human resources support to Haier’s market-facing MEs.

    Each ME operates as an autonomous unit with its own targets – an organizing structure that enables innovation at Haier.

    (Harvard Business Review, 2018)

    The image is a rectangular graphic with the words Refrigeration Platform in the centre. There are six text boxes around the centre, reading (clockwise from top left): Zhisheng Young urbanites; Langdu Premium; Jinchu Mid-priced; Xinchu Internet-connected; Overseas Export markets; Leader Value-priced. There are a series of white boxes bordering the graphic, with the following labels: at top--Sales nodes; at right--Support nodes (R&D, HR, supply chain, etc.); at bottom left---Design nodes; at bottom right--Production nodes.

    Markets disproportionately reward platform structure

    Tech companies like Facebook, Netflix, and Spotify are organized around a set of modular platforms run by accountable platform teams. This modular org structure enables them to experiment, learn, and scale quickly – a key attribute of innovative organizations.

    Facebook ~2,603 million monthly active users

    India ~1,353 million population

    Netflix ~183 million monthly paid subscribers

    Spotify ~130 million premium subscribers

    Canada ~37 million population

    (“Facebook Users Worldwide 2020,” “Number of Netflix Subscribers 2019,” “Spotify Users - Subscribers in 2020,” Statista.)

    1. Sketch Out the Platform Structure

    What is a platform anyway?

    A modular component of an org structure

    Platforms consist of a logical cluster of activities and associated technology that delivers on a specific business goal and can therefore be run as a business, or ‘as a service’ … Platforms focus on business solutions to serve clients (internal or external) and to supply other platforms.” – McKinsey, 2019

    Platforms operate as independent units with their own business, technology, governance, processes, and people management. As an instance, a bank could have payments platform under a joint business and IT leadership. This payments-as-a-service platform could provide know-how, processes, and technology to the bank’s internal customers such as retail and commercial business units.

    Many leading IT organizations are set up in a platform-based structure that allows them to rapidly innovate. It’s an imperative for organizations in other industries that they must pilot and then scale with a platform play.

    What a platform-based org looks like

    It looks like a multicellular organism, where each cell is akin to a platform

    An organism consists of multiple cells of different types, sizes, and shapes. Each cell is independent in its working. Regardless of the type, a cell would have three features –the nucleus, the cell membrane, and, between the two, the cytoplasm.

    Similarly, an organization could be imagined as one consisting of several platforms of different types and sizes. Each platform must be autonomous, but they all share a few common features – have a platform leader, set up and monitor targets, and enable interoperability amongst platforms. Platforms could be of three types (McKinsey, 2019):

    1. Customer-journey platforms enable customer proposition and experience built on reusable code. They provide “journey as a service”; for example, Account Opening in a bank.
    2. Business-solution platforms are modular and run as a business or as a service. They provide “company as a service”; for example, Payments or Fraud Detection in a bank.
    3. Core IT provisioning platforms provide core IT services for the organization, for example, cloud, data, automation.

    There are two images: in the lower part of the graphic shows a multicellular organism, and has text pointing to a single cell. At the top, there is a zoomed in image of that single cell, with its component parts labelled: Cell Membrane, Nucleus, and Cytoplasm.

    Case study: Payments platform in a bank

    Payments as a service to internal business units

    The payments platform is led by an SVP – the platform leader. Business and IT teams are colocated and have joint leadership. The platform team works with a mindset of a startup, serving internal customers of the bank – retail and commercial lines of business.

    A diagram showing Advisory Council in a large grey box on the left. To the right are smaller dark blue boxes labeled 'Real-time peer-to-peer payments,' Wire transfers,' 'Batch payments,' 'Mobile wallets,' and 'International payments (VISA, WU, etc.),' and one light blue box labeled 'Payments innovation.'


    Advisory Council: An Advisory Council is responsible for strategy, business, and IT architecture and for overseeing the work within the team. The Advisory Council prioritizes the work, earmarks project budgets, sets standards such as for APIs and ISO 20022, and leads vendor evaluation.

    International payments (VISA, WU, etc.): Project execution teams are structured around payment modes. Teams collaborate with each other whenever a common functionality is to be developed, like fraud check on a payment or account posting for debits and credits.

    Payments innovation: A think tank keeping track of trends in payments and conducting proof of concepts (POCs) with prospective fintech partners and with new technologies.

    Use a capability map to sketch out a platform-based structure

    Corral your organization’s activities and associated tech into a set of 20 to 40 platforms that cover customer journeys, business capabilities, and core IT. Business and IT teams must jointly work on this activity and could use a capability map as an aid to facilitate the discussion.

    The image is an example of a capability map, shown in more detail in the following section.

    An example of sketching a platform-based org structure for an insurance provider (partial)

    Design Policy Create Policy Issue Policy Service Customers Process Claims Manage Investments
    Defining Market Research & Analysis Underwriting Criteria Selection Customer Targeting Interaction Management First Notice of Loss (FNOL) Investment Strategy
    Actuarial Analysis Product Reserving Needs Assessment & Quotes Payments Claims Investigation Portfolio Management
    Catastrophe Risk Modeling Reinsurance Strategy Contract Issuance Adjustments Claims Adjudication Deposits & Disbursements
    Product Portfolio Strategy Product Prototyping Application Management Renewals Claims Recovery (Subrogation) Cash & Liquidity Management
    Rate Making Product Testing Sales Execution Offboarding Dispute Resolution Capital Allocation
    Policy Definition Product Marketing Contract Change Management

    Customer Retention

    [Servicing a customer request is a customer-journey platform.]

    Claims Inquiry

    [Filing a claim is a customer-journey platform.]

    Credit Bureau Reporting
    Shared Customer Management

    Account Management

    [Customer and account management is a business-capability platform to enable journeys.]

    Channel Management Risk Management Regulatory & Compliance Knowledge Management
    Partner Management

    Access and Identity Management

    [Access and identity management is a core IT platform.]

    Change Management Enterprise Data Management Fraud Detection [Fraud detection is a business-capability platform to enable journeys.] Product Innovation
    Enabling Corporate Governance Strategic Planning Reporting Accounting Enterprise Architecture Human Resources
    Legal Corporate Finance IT Facilities Management

    2. Establish Governance and Nurture Key Capabilities

    Two ingredients of the platform structure

    Establish a governance

    Advisory Council (AC) operates like a conductor at an orchestra, looking across all the activities to understand and manage the individual components.

    Nurture key capabilities

    Team structure, processes and technologies must be thoughtfully orchestrated and nurtured.

    Establish strong governance

    Empowerment does not mean anarchy

    While platforms are distinct units, they must be in sync with each other, like individual musicians in an orchestra. The Advisory Council (AC) must act like a conductor of the orchestra and lead and manage across platforms in three ways.

    1. Prioritize spend and effort. The AC team makes allocation decisions and prioritizes spend and effort on those platforms that can best support organizational goals and/or are in most urgent technical need. The best AC teams have enterprise architects who can understand business and dive deep enough into IT to manage critical interdependencies.
    2. Set and enforce standards. The AC team establishes both business and technology standards for interoperability. For example, the AC team can set the platform and application interfaces standards and the industry standards like ISO 20022 for payments. The AC team can also provide guidance on common apps and tools to use, for example, a reconciliation system for payments.
    3. Facilitate cross-platform work. The AC team has a unique vantage point where it can view and manage interdependencies among programs. As these complexities emerge, the AC team can step in and facilitate the interaction among the involved platform teams. In cases when a common capability is required by multiple platforms, the AC team can facilitate the dialogue to have it built out.

    Nurture the following capabilities:

    Design thinking

    “Zero distance from the customer” is the focus of platform structure. Each platform must operate with a mindset of a startup serving internal and/or external users.

    Agile delivery model

    Platform teams iteratively develop their offerings. With guidance from Advisory Council, they can avoid bottlenecks of formal alignment and approvals.

    Enterprise architecture

    The raison d'être of enterprise architecture discipline is to enable modularity in the architecture, encourage reusability of assets, and simplify design.

    Microservices

    Microservices allow systems to grow with strong cohesion and weak coupling and enable teams to scale components independently.

    APIs

    With their ability to link systems and data, APIs play a crucial role in making IT systems more responsive and adaptable.

    Machine learning

    With the drop in its cost, predictability is becoming the new electricity for business. Platforms use machine learning capability for better predictions.

    Related Info-Tech Research

    Drive Digital Transformation With Platform Strategies
    Innovate and transform your business models with digital platforms.

    Implement Agile Practices That Work
    Guide your organization through its Agile transformation journey.

    Design a Customer-Centric Digital Operating Model
    Putting the customer at the center of digital transformation.

    Bibliography

    Bossert, Oliver, and Jürgen Laartz. “Perpetual Evolution—the Management Approach Required for Digital Transformation.” McKinsey, 5 June 2017. Accessed 21 May 2020.

    Bossert, Oliver, and Driek Desmet. “The Platform Play: How to Operate like a Tech Company.” McKinsey, 28 Feb. 2019. Accessed 21 May 2020.

    “Facebook Users Worldwide 2020.” Statista. Accessed 21 May 2020.

    Hamel, Gary, and Michele Zanini. “The End of Bureaucracy.” Harvard Business Review. Nov.-Dec. 2018. Accessed 21 May 2020.

    “Number of Netflix Subscribers 2019.” Statista. Accessed 21 May 2020.

    “Spotify Users - Subscribers in 2020.” Statista. Accessed 21 May 2020.

    Identify and Manage Reputational Risk Impacts on Your Organization

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    Access to information about companies is more available to consumers than ever. Organizations must implement mechanisms to monitor and manage how information is perceived to avoid potentially disastrous consequences to their brand reputation.

    A negative event could impact your organization's reputation at any given time. Make sure you understand where such events may come from and have a plan to manage the inevitable consequences.

    Our Advice

    Critical Insight

    • Identifying and managing a vendor’s potential impact on your organization’s reputation requires efforts from multiple people in the organization across several functions. Those people all need coaching on the potential changes in the market and how social media can affect your brand.
    • Organizational leadership is often caught unaware during crises, and their response plans lack the flexibility to adjust to significant market upheavals.

    Impact and Result

    • Vendor management practices educate organizations on the different potential risks to vendors in your market and suggest creative and alternative ways to avoid and help manage them.
    • Prioritize and classify your vendors with quantifiable, standardized rankings.
    • Prioritize focus on your high-risk vendors.
    • Standardize your processes for identifying and monitoring vendor risks to manage potential impacts on your reputation and brand with our Reputational Risk Impact Tool.

    Identify and Manage Reputational Risk Impacts on Your Organization Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Identify and Manage Reputational Risk Impacts on Your Organization Deck – Use the research to better understand the negative impacts of vendor actions on your brand reputation.

    Use this research to identify and quantify the potential reputational impacts caused by vendors. Use Info-Tech's approach to look at the reputational impact from various perspectives to better prepare for issues that may arise.

    • Identify and Manage Reputational Risk Impacts on Your Organization Storyboard

    2. Reputational Risk Impact Tool – Use this tool to help identify and quantify the reputational impacts of negative vendor actions.

    By playing the “what if” game and asking probing questions to draw out – or eliminate - possible negative outcomes, everyone involved adds their insight into parts of the organization to gather a comprehensive picture of potential impacts.

    • Reputational Risk Impact Tool
    [infographic]

    Further reading

    Identify and Manage Reputational Risk Impacts on Your Organization

    Brand reputation is the most valuable asset an organization can protect.

    Analyst Perspective

    Organizations must diligently assess and protect their reputations, both in the market and internally.

    Social media, unprecedented access to good and bad information, and consumer reliance on others’ online opinions force organizations to dedicate more resources to protecting their brand reputation than ever before. Perceptions matter, and you should monitor and protect the perception of your organization with as much rigor as possible to ensure your brand remains recognizable and trusted.

    Photo of Frank Sewell, Research Director, Vendor Management, Info-Tech Research Group.

    Frank Sewell
    Research Director, Vendor Management
    Info-Tech Research Group

    Executive Summary

    Your Challenge

    Access to information about companies is more available to consumers than ever. A negative event could impact your organizational reputation at any time. As a result, organizations must implement mechanisms to monitor and manage how information is perceived to avoid potentially disastrous consequences to their brand reputation.

    Make sure you understand where negative events may come from and have a plan to manage the inevitable consequences.

    Common Obstacles

    Identifying and managing a vendor’s potential impact on your organization’s reputation requires efforts from multiple people in the organization across several functions. Those people all need coaching on the potential changes in the market and how social media can affect your brand.

    Organizational leadership is often caught unaware during crises, and their response plans lack the flexibility to adjust to significant market upheavals.

    Info-Tech’s Approach

    Vendor management practices educate organizations on the different potential risks to vendors in your market and suggest creative and alternative ways to avoid and help manage them.

    Prioritize and classify your vendors with quantifiable, standardized rankings.

    Prioritize focus on your high-risk vendors.

    Standardize your processes for identifying and monitoring vendor risks to manage potential impacts on your reputation and brand with our Reputational Risk Impact Tool.

    Info-Tech Insight

    Organizations must evolve their risk assessments to be more adaptive to respond to rapid changes in online media. Ongoing monitoring of social media and the vendors tied to their company is imperative to achieving success and avoiding reputational disasters.

    Info-Tech’s multi-blueprint series on vendor risk assessment

    There are many individual components of vendor risk beyond cybersecurity.

    Cube with each multiple colors on each face, similar to a Rubix cube, and individual components of vendor risk branching off of it: 'Financial', 'Reputational', 'Operational', 'Strategic', 'Security', and 'Regulatory & Compliance'.

    This series will focus on the individual components of vendor risk and how vendor management practices can facilitate organizations’ understanding of those risks.

    Out of scope:
    This series will not tackle risk governance, determining overall risk tolerance and appetite, or quantifying inherent risk.

    Reputational risk impacts

    Potential losses to the organization due to risks to its reputation and brand

    In this blueprint, we’ll explore reputational risks (risks to the brand reputation of the organization) and their impacts.

    Identify potentially negative events to assess the overall impact on your organization and implement adaptive measures to respond and correct.

    Cube with each multiple colors on each face, similar to a Rubix cube, and the vendor risk component 'Reputational' highlighted.

    Protect your most valuable asset: your brand

    25%

    of a company’s market value is due to reputation (Transmission Private, 2021)

    94%

    of consumers say that a bad review has convinced them to avoid a business (ReviewTrackers, 2022)

    14 hours

    is the average time it takes for a false claim to be corrected on social media (Risk Analysis, 2018)
    Image of an umbrella covering the word 'BRAND' and three arrows approaching from above.

    What is brand recognition?

    And the cost of rebranding

    Brand recognition is the ability of consumers to recognize an identifying characteristic of one company versus a competitor.” (Investopedia)

    Most trademark valuation is based directly on its projected future earning power, based on income history. For a new brand with no history, evaluators must apply experience and common sense to predict the brand's earning potential. They can also use feedback from industry experts, market surveys, and other studies.” (UpCounsel)

    The cost of rebranding for small to medium businesses is about 10 to 20% of the recommended overall marketing budget and can take six to eight months (Ignyte).

    Stock image of a house with a money sign chimney.

    "All we are at our core is our reputation and our brand, and they are intertwined." (Phil Bode, Principal Research Director, Info-Tech Research Group)

    What your vendor associations say about you

    Arrows of multiple colors coalescing in an Earth labelled 'Your Brand', and then a red arrow that reads 'Reputation' points to the terms on the right.

    Bad Customer Reviews

    Breach of Data

    Poor Security Posture

    Negative News Articles

    Public Lawsuits

    Poor Performance

    How a major vendor protects its brand

    An ideal state
    • There is a dedicated brand protection department.
    • All employees are educated annually on brand protection policies and procedures.
    • Brand protection is tied to cybersecurity.
    • The organization actively monitors its brand and reputation through various media formats.
    • The organization has criteria for assessing x-party vendors and holds them accountable through ongoing monitoring and validation of their activities.

    Brand Protection
    Done Right

    Sticker for a '5 Star Rating'.

    Never underestimate the power of local media on your profits

    Info-Tech Insight

    Keep in mind that too much exposure to media can be a negative in that it heightens the awareness of your organization to outside actors. If you do go through a period of increased exposure, make sure to advance your monitoring practices and vigilance.

    Story: Restaurant data breach

    Losing customer faith

    A popular local restaurant’s point of service (POS) machines were breached and the credit card data of their customers over a two-week period was stolen. The restaurant did the right thing: they privately notified the affected people, helped them set up credit monitoring services, and replaced their compromised POS system.

    Unfortunately, the local newspaper got wind of the breach. It published the story, leaving out that the restaurant had already notified affected customers and had replaced their POS machines.

    In response, the restaurant launched a campaign in the local paper and on social media to repair their reputation in the community and reassure people that they could safely transact at their business.

    For at least a month, the restaurant experienced a drastic decrease in revenue as customers either refused to come in to eat or paid only in cash. During this same period the restaurant was spending outside their budget on the advertising.
    Broken trust.

    Story: Monitor your subcontractors

    Trust but verify

    A successful general contractor with a reputation for fairness in their dealings needed a specialist to perform some expert carpentry work for a few of their clients.

    The contractor gave the specialist the clients’ contact information and trusted them to arrange the work.

    Weeks later, the contractor checked in with the clients and received a ton of negative feedback:

    • The specialist called them once and never called back.
    • The specialist refused to do the work as described and wanted to charge extra.
    • The specialist performed work to “fix” the issue but cut corners to lessen their costs.

    As a result, the contractor took extreme measures to regain the clients’ confidence and trust and lost other opportunities in the process.

    Stock image of a sad construction site supervisor.

    You work hard for your reputation. Don’t let others ruin it.

    Don’t forget to look within as well as without

    Stock image of a frustrated desk worker.

    Story: Internal reputation is vital

    Trust works both ways

    An organization’s relatively new IT and InfoSec department leadership have been upgrading the organization's systems and policies as fast as resources allow when the organization encounters a major breach of security.

    Trust in the developing IT and InfoSec departments' leadership wanes throughout the organization as people search for the root cause and blame the systems. This degradation of trust limits the effectiveness of the newly implemented process, procedures, and tools of the departments.

    The new leaders' abilities are called into question, and they must now rigorously defend and justify their decisions and positions to the executives and board.

    It will be some time before the two departments gain their prior trust and respect, and the new leaders face some tough times ahead regaining the organization's confidence.

    How could the new leaders approach the situation to mend their reputations in the wake of this (perhaps unfair) reputational hit?

    It is not enough to identify the potential risks; there must also be adequate controls in place to monitor and manage them

    Stock image of a fingerprint on a computer chip under a blacklight.

    Identify, manage, and monitor reputational risks

    Global markets
    • Organizations need to learn how to assess the likelihood of potential risks in the changing global markets and recognize how their partnerships and subcontracts affect their brand.
    • Now more than ever, organizations need to be mindful of the larger global landscape and how their interactions within various regions can impact their reputation.
    Social media
    • Understanding how to monitor social media activity and online content will give you an edge in the current environment.
    • Changes in social media generally happen faster than companies can recognize them. If you are not actively monitoring those risks, the damage could set in before you even have a chance to respond.
    Global shortages
    • Organizations need to accept that shortages will recur periodically and that preparing for them will significantly increase the success potential of long-term plans.
    • Customers don’t always understand what is happening in the global supply chain and may blame you for poor service if you cannot meet demands as you have in the past.

    Which way is your reputation heading?

    • Do you understand and track items that might affect your reputation?
    • Do you understand the impact they may have on your business?

    Visualization of a Newton's Cradle perpetual motion device, aka clacky balls. The lifted ball is colored green with a smiley face and is labelled 'Your Brand Reputation'. The other four balls are red with a frowny face and are labelled 'Data Breach/ Lawsuit', 'Service Disruption', 'Customer Complaint', and 'Poor Delivery'.

    Identifying and understanding potential risks is essential to adapting to the ever-changing online landscape

    Info-Tech Insight

    Few organizations are good at identifying risks. As a result, almost none realistically plan to monitor, manage, and adapt their plans to mitigate those risks.

    Reputational risks

    Not protecting your brand can have disastrous consequences to your organization

    • Data breaches & lawsuits
    • Poor vendor performance
    • Service disruptions
    • Negative reviews

    Stock image of a smiling person on their phone rating something five stars.

    What to look for in vendors

    Identify potential reputational risk impacts
    • Check online reviews from both customers and employees.
    • Check news sites:
      • Has the vendor been affected by a breach?
      • Is the vendor frequently in the news – good or bad? Greater exposure can cause an uptick in hostile attacks, so make sure the vendor has adequate protections in line with its exposure.
    • Review its financials. Is it prime for an acquisition/bankruptcy or other significant change?
    • Review your contractual protections to ensure that you are made whole in the event something goes wrong. Has anything changed with the vendor that requires you to increase your protections?
    • Has anything changed in the vendor’s market? Is a competitor taking its business, or are its resources stretched on multiple projects due to increased demand?
    Illustration of business people in a city above various icons.

    Assessing Reputational Risk Impacts

    Zigzagging icons and numbers one through 7 alternating sides downward. Review Organizational Strategy
    Understand the organizational strategy to prepare for the “what if” game exercise.
    Identify & Understand Potential Risks
    Play the “what if” game with the right people at the table.
    Create a Risk Profile Packet for Leadership
    Pull all the information together in a presentation document.
    Validate the Risks
    Work with leadership to ensure that the proposed risks are in line with their thoughts.
    Plan to Manage the Risks
    Lower the overall risk potential by putting mitigations in place.
    Communicate the Plan
    It is important not only to have a plan but also to socialize it in the organization for awareness.
    Enact the Plan
    Once the plan is finalized and socialized put it in place with continued monitoring for success.
    (Adapted from Harvard Law School Forum on Corporate Governance)

    Insight Summary

    Reputational risk impacts are often unanticipated, causing catastrophic downstream effects. Continuously monitoring your vendors’ actions in the market can help organizations head off brand disasters before they occur.

    Insight 1

    Understanding how to monitor social media activity and online content will give you an edge in the current environment.

    Do you have dedicated individuals or teams to monitor your organization's online presence? Most organizations review and approve the online content, but many forget the need to have analysts reviewing what others are saying about them.

    Insight 2

    Organizations need to learn how to assess the likelihood of potential risks in the rapidly changing online environments and recognize how their partnerships and subcontractors’ actions can affect their brand.

    For example, do you understand how a simple news article raises your profile for short-term and long-term adverse events?

    Insight 3

    Socialize the risk management process throughout the organization to heighten awareness and enable employees to help protect the company’s reputation.

    Do you include a social media and brand protection policy in your annual education?

    Identify reputational risk

    Who should be included in the discussion?
    • While it is true that executive-level leadership defines the strategy for an organization, it is vital for those making decisions to make INFORMED decisions.
    • Getting input from your organization's marketing experts will enhance your brand's long-term protection.
    • Involving those who directly manage vendors and understand the market will aid in determining the forward path for relationships with your current vendors and identifying new emerging potential partners.
    • Organizations have a wealth of experience in their marketing departments that can help identify real-world negative scenarios.
    • Include vendor relationship managers to help track what is happening in the media for those vendors.
    Keep in mind: (R=L*I)
    Risk = Likelihood x Impact

    Impact tends to remain the same, while likelihood is a very flexible variable.

    Stock image of a flowchart asking 'Risk?', 'Yes', 'No'.

    Manage and monitor reputational risk impacts

    What can we realistically do about the risks?
    • Re-evaluate corporate policies frequently.
    • Ensure proper protections in contracts:
      • Limit the use of your brand name in the publicity and trademark clauses.
      • Make sure to include security protections for your data in the event of a breach; understand that reputation can rarely be made whole again once trust is breached.
    • Introduce continual risk assessment to monitor the relevant vendor markets.
    • Be adaptable and allow for innovations that arise from the current needs.
      • Capture lessons learned from prior incidents to improve over time and adjust your strategy based on the lessons.
    • Monitor your company’s and associated vendors’ online presence.
    • Track similar companies’ brand reputations to see how yours compares in the market.

    Social media is driving the need for perpetual diligence.

    Organizations need to monitor their brand reputation considering the pace of incidents in the modern age.

    Stock image of a person on a phone that is connected to other people.

    The “what if” game

    1-3 hours

    Input: List of identified potential risk scenarios scored by likelihood and financial impact, List of potential management of the scenarios to reduce the risk

    Output: Comprehensive reputational risk profile on the specific vendor solution

    Materials: Whiteboard/flip charts, Reputational Risk Impact Tool to help drive discussion

    Participants: Vendor Management Coordinator, Organizational Leadership, Operations Experts (SMEs), Legal/Compliance/Risk Manager, Marketing

    Vendor management professionals are in an excellent position to help senior leadership identify and pull together resources across the organization to determine potential risks. By playing the "what if" game and asking probing questions to draw out – or eliminate – possible negative outcomes, everyone involved adds their insight into parts of the organization to gather a comprehensive picture of potential impacts.

    1. Break into smaller groups (or if too small, continue as a single group).
    2. Use the Reputational Risk Impact Tool to prompt discussion on potential risks. Keep this discussion flowing organically to explore all potential risk but manage the overall process to keep the discussion on track.
    3. Collect the outputs and ask the subject matter experts for management options for each one in order to present a comprehensive risk strategy. You will use this to educate senior leadership so that they can make an informed decision to accept or reject the solution.

    Download the Reputational Risk Impact Tool

    Example: Low reputational risk

    We can see clearly in this example that the contractor suffered minimal impact from the specialist's behavior. Though they did take a hit to their overall reputation with a few customers, they should be able to course-correct with a minimal outlay of effort and almost no loss of revenue.

    Stock image of construction workers.

    Sample table of 'Sample Questions to Ask to Identify Reputational Impacts'. Column headers are 'Score', 'Weight', 'Question', and 'Comments or Notes'. At the bottom the 'Reputational Score' row has a low average score of '1.3' and '%100' total weight in their respective columns.

    Example: High reputational risk

    Note in the example how the tool can represent different weights for each of the criteria depending on your needs.

    Stock image of an older person looking out a window.

    Sample table of 'Sample Questions to Ask to Identify Reputational Impacts'. Column headers are 'Score', 'Weight', 'Question', and 'Comments or Notes'. At the bottom the 'Reputational Score' row has a high average score of '3.1' and '%100' total weight in their respective columns.

    Summary

    Be vigilant and adaptable to change
    • Organizations need to learn how to assess the likelihood of potential risks in the changing global markets and recognize how their partnerships and subcontracts affect their brand.
    • Understanding how to monitor social media activity and online content will give you an edge in the current environment.
    • Bring the right people to the table to outline potential risks to your organization’s brand reputation.
    • Socialize the risk management process throughout the organization to heighten awareness and enable employees to help protect the company’s reputation.
    • Incorporate lessons learned from incidents into your risk management process to build better plans for future issues.
    Stock image of a person's face overlaid with many different images.

    Organizations must evolve their risk assessments to be more adaptive to respond to global factors in the market.

    Ongoing monitoring of online media and the vendors tied to company visibility is imperative to avoiding disaster.

    Bibliography

    "The CEO Reputation Premium: Gaining Advantage in the Engagement Era." Weber Shandwick, March 2015. Accessed June 2022.

    Glidden, Donna. "Don't Underestimate the Need to Protect Your Brand in Publicity Clauses." Info-Tech Research Group, June 2022.

    Greenaway, Jordan. "Managing Reputation Risk: A start-to-finish guide." Transmission Private, July 2020. Accessed June 2022.

    Jagiello, Robert D., and Thomas T. Hills. “Bad News Has Wings: Dread Risk Mediates Social Amplification in Risk Communication.” Risk Analysis, vol. 38, no. 10, 2018, pp. 2193-2207.

    Kenton, Will. "Brand Recognition.” Investopedia, Aug. 2021. Accessed June 2022.

    Lischer, Brian. "How Much Does it Cost to Rebrand Your Company?" Ignyte, October 2017. Accessed June 2022.

    "Powerful Examples of How to Respond to Negative Reviews." ReviewTrackers, 16 Feb. 2022. Accessed June 2022.

    Tonello, Matteo. “Strategic Risk Management: A Primer for Directors.” Harvard Law School Forum on Corporate Governance, 23 Aug. 2012. Web.

    "Valuation of Trademarks: Everything You Need to Know." UpCounsel, 2022. Accessed June 2022.

    Related Info-Tech Research

    Sample of 'Assessing Financial Risk Management'. Identify and Manage Financial Risk Impacts on Your Organization
    • Identifying and managing a vendor’s potential financial impact requires multiple people in the organization across several functions – and those people all need educating on the potential risks.
    • Organizational leadership is often unaware of decisions on organizational risk appetite and tolerance, and they assume there are more protections in place against risk impact than there truly are.
    Sample of 'How to Assess Strategic Risk'. Identify and Manage Strategic Risk Impacts on Your Organization
    • Identifying and managing a vendor’s potential strategic impact requires multiple people in the organization across several functions – and those people all need coaching on the potential changes in the market and how these changes affect strategic plans.
    • Organizational leadership is often caught unaware during crises, and their plans lack the flexibility needed to adjust to significant market upheavals.
    Research coming soon. Jump Start Your Vendor Management Initiative
    • Vendor management is not “plug and play” – each organization’s vendor management initiative (VMI) needs to fit its culture, environment, and goals. The key is to adapt vendor management principles to fit your needs…not the other way around.
    • All vendors are not of equal importance to an organization. Classifying or segmenting your vendors allows you to focus your efforts on the most important vendors first, allowing your VMI to have the greatest impact possible.

    Research Contributors and Experts

    Frank Sewell

    Research Director
    Info-Tech Research Group

    Donna Glidden

    Research Director
    Info-Tech Research Group

    Steven Jeffery

    Principal Research Director
    Info-Tech Research Group

    Mark Roman

    Managing Partner
    Info-Tech Research Group

    Phil Bode

    Principal Research Director
    Info-Tech Research Group

    Sarah Pletcher

    Executive Advisor
    Info-Tech Research Group

    Scott Bickley

    Practice Lead
    Info-Tech Research Group

    Ransomware Cyber Attack. The real Disaster Recovery Scenario

    Cyber-ransomware criminals need to make sure that you cannot simply recover your encrypted data via your backups. They must make it look like paying is your only option. And if you do not have a strategy that takes this into account, unfortunately, you may be up the creek without a paddle. because how do they make their case? Bylooking for ways to infect your backups, way before you find out you have been compromised. 

    That means your standard disaster recovery scenarios provide insufficient protection against this type of event. You need to think beyond DRP and give consideration to what John Beattie and Michael Shandrowski call "Cyber Incident Recovery Risk management" (CIR-RM).  

    incident, incident management, cybersecurity, cyber, disaster recovery, drp, business continuity, bcm, recovery

    Register to read more …

    Considerations for a Hub and Spoke Model When Deploying Infrastructure in the Cloud

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    • The organization is planning to move resources to cloud or devise a networking strategy for their existing cloud infrastructure to harness value from cloud.
    • The right topology needs to be selected to deploy network level isolation, design the cloud for management efficiencies and provide access to shared services on cloud.
    • A perennial challenge for infrastructure on cloud is planning for governance vs flexibility which is often overlooked.

    Our Advice

    Critical Insight

    Don’t wait until the necessity arises to evaluate your networking in the cloud. Get ahead of the curve and choose the topology that optimizes benefits and supports organizational needs in the present and the future.

    Impact and Result

    • Define organizational needs and understand the pros and cons of cloud network topologies to strategize for the networking design.
    • Consider the layered complexities of addressing the governance vs. flexibility spectrum for your domains when designing your networks.

    Considerations for a Hub and Spoke Model When Deploying Infrastructure in the Cloud Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Considerations for a Hub and Spoke Model When Deploying Infrastructure in the Cloud Deck – A document to guide you through designing your network in the cloud.

    What cloud networking topology should you use? How do you provide access to shared resources in the cloud or hybrid infrastructure? What sits in the hub and what sits in the spoke?

    • Considerations for a Hub and Spoke Model When Deploying Infrastructure in the Cloud Storyboard
    [infographic]

    Further reading

    Considerations for a Hub and Spoke Model When Deploying Infrastructure in the Cloud

    Don't revolve around a legacy design; choose a network design that evolves with the organization.

    Analyst Perspective

    Cloud adoption among organizations increases gradually across both the number of services used and the amount those services are used. However, network builders tend to overlook the vulnerabilities of network topologies, which leads to complications down the road, especially since the structures of cloud network topologies are not all of the same quality. A network design that suits current needs may not be the best solution for the future state of the organization.

    Even if on-prem network strategies were retained for ease of migration, it is important to evaluate and identify the cloud network topology that can not only elevate the performance of your infrastructure in the cloud, but also that can make it easier to manage and provision resources.

    An "as the need arises" strategy will not work efficiently since changing network designs will change the way data travels within your network, which will then need to be adopted to existing application architectures. This becomes more complicated as the number of services hosted in the cloud grows.

    Keep a network strategy in place early on and start designing your infrastructure accordingly. This gives you more control over your networks and eliminates the need for huge changes to your infrastructure down the road.

    This is a picture of Nitin Mukesh

    Nitin Mukesh
    Senior Research Analyst, Infrastructure and Operations
    Info-Tech Research Group

    Executive Summary

    Your Challenge

    The organization is planning to move resources to the cloud or devise a networking strategy for their existing cloud infrastructure to harness value from the cloud.

    The right topology needs to be selected to deploy network level isolation, design the cloud for management efficiencies, and provide access to shared services in the cloud.

    A perennial challenge for infrastructure in the cloud is planning for governance vs. flexibility, which is often overlooked.

    Common Obstacles

    The choice of migration method may result in retaining existing networking patterns and only making changes when the need arises.

    Networking in the cloud is still new, and organizations new to the cloud may not be aware of the cloud network designs they can consider for their business needs.

    Info-Tech's Approach

    Define organizational needs and understand the pros and cons of cloud network topologies to strategize for the networking design.

    Consider the layered complexities of addressing the governance vs. flexibility spectrum for your domains when designing your networks.

    Insight Summary

    Don't wait until the necessity arises to evaluate your networking in the cloud. Get ahead of the curve and choose the topology that optimizes benefits and supports organizational needs in the present and future.

    Your challenge

    Selecting the right topology: Many organizations migrate to the cloud retaining a mesh networking topology from their on-prem design, or they choose to implement the mesh design leveraging peering technologies in the cloud without a strategy in place for when business needs change. While there may be many network topologies for on-prem infrastructure, the network design team may not be aware of the best approach in cloud platforms for their requirements, or a cloud networking strategy may even go overlooked during the migration.

    Finding the right cloud networking infrastructure for:

    • Management efficiencies
    • Network-level isolation of resources
    • Access to shared services

    Deciding between governance and flexibility in networking design: In the hub and spoke model, if a domain is in the hub, the greater the governance over it, and if it sits in the spoke, the higher the flexibility. Having a strategy for the most important domains is key. For example, some security belongs in the hub and some security belongs in the spoke. The tradeoff here is if it sits completely in the spoke, you give it a lot of freedom, but it becomes harder to standardize across the organization.

    Mesh network topology

    A mesh is a design where virtual private clouds (VPCs) are connected to each other individually creating a mesh network. The network traffic is fast and can be redirected since the nodes in the network are interconnected. There is no hierarchical relationship between the networks, and any two networks can connect with each other directly.

    In the cloud, this design can be implemented by setting up peering connections between any two VPCs. These VPCs can also be set up to communicate with each other internally through the cloud service provider's network without having to route the traffic via the internet.

    While this topology offers high redundancy, the number of connections grows tremendously as more networks are added, making it harder to scale a network using a mesh topology.

    Mesh Network on AWS

    This is an image of a Mesh Network on AWS

    Source: AWS, 2018

    Constraints

    The disadvantages of peering VPCs into a mesh quickly arise with:

    • Transitive connections: Transitive connections are not supported in the cloud, unlike with on-prem networking. This means that if there are two networks that need to communicate, a single peering link can be set up between them. However, if there are more than two networks and they all need to communicate, they should all be connected to each other with separate individual connections.
    • Cost of operation: The lack of transitive routing requires many connections to be set up, which adds up to a more expensive topology to operate as the number of networks grows. Cloud providers also usually limit the number of peering networks that can be set up, and this limit can be hit with as few as 100 networks.
    • Management: Mesh tends to be very complicated to set up, owing to the large number of different peering links that need to be established. While this may be manageable for small organizations with small operations, for larger organizations with robust cybersecurity practices that require multiple VPCs to be deployed and interconnected for communications, mesh opens you up to multiple points of failure.
    • Redundancy: With multiple points of failure already being a major drawback of this design, you also cannot have more than one peered connection between any two networks at the same time. This makes designing your networking systems for redundancy that much more challenging.
    Number of virtual networks 10 20 50 100
    Peering links required
    [(n-1)*n]/2
    45 190 1225 4950

    Proportional relationship of virtual networks to required peering links in a mesh topology

    Case study

    INDUSTRY: Blockchain
    SOURCE: Microsoft

    An organization with four members wants to deploy a blockchain in the cloud, with each member running their own virtual network. With only four members on the team, a mesh network can be created in the cloud with each of their networks being connected to each other, adding up to a total of 12 peering connections (four members with three connections each). While the members may all be using different cloud accounts, setting up connections between them will still be possible.

    The organization wants to expand to 15 members within the next year, with each new member being connected with their separate virtual networks. Once grown, the organization will have a total of 210 peering connections since each of the virtual networks will then need 14 peering connections. While this may still be possible to deploy, the number of connections makes it harder to manage and would be that much more difficult to deploy if the organization grows to even 30 or 40 members. The new scale of virtual connections calls for an alternative networking strategy that cloud providers offer – the hub and spoke topology.

    This is an image of the connections involved in a mesh network with four participants.

    Source: Microsoft, 2017

    Hub and spoke network topology

    In hub and spoke network design, each network is connected to a central network that facilitates intercommunication between the networks. The central network, also called the hub, can be used by multiple workloads/servers/services for hosting services and for managing external connectivity. Other networks connected to the hub through network peering are called spokes and host workloads.

    Communications between the workloads/servers/services on spokes pass in or out of the hub where they are inspected and routed. The spokes can also be centrally managed from the hub with IT rules and processes.

    A hub and spoke design enable a larger number of virtual networks to be interconnected as each network only needs one peered connection (to the hub) to be able to communicate with any other network in the system.

    Hub and Spoke Network on AWS

    This is an image of the Hub and Spoke Network on AWS

    What hub and spoke networks do better

    1. Ease of connectivity: Hub and spoke decreases the liabilities of scale that come from a growing business by providing a consistent connection that can be scaled easily. As more networks are added to an organization, each will only need to be connected once – to the hub. The number of connections is considerably lower than in a mesh topology and makes it easier to maintain and manage.
    2. Business agility and scalability: It is easier to increase the number of networks than in mesh, making it easier to grow your business into new channels with less time, investment, and risk.
    3. Data collection: With a hub and spoke design, all data flows through the hub – depending on the design, this includes all ingress and egress to and from the system. This makes it an excellent central network to collect all business data.
    4. Network-level isolation: Hub and spoke enables separation of workloads and tiers into different networks. This is particularly useful to ensure an issue affecting a network or a workload does not affect the rest.
    5. Network changes: Changes to a separated network are much easier to carry out knowing the changes made will not affect all the other connected networks. This reduces work-hours significantly when systems or applications need to be altered.
    6. Compliance: Compliance requirements such as SOC 1 and SOC 2 require separate environments for production, development, and testing, which can be done in a hub and spoke model without having to re-create security controls for all networks.

    Hub and spoke constraints

    While there are plenty of benefits to using this topology, there are still a few notable disadvantages with the design.

    Point-to-point peering

    The total number of total peered connections required might be lower than mesh, but the cost of running independent projects is cheaper on mesh as point-to-point data transfers are cheaper.

    Global access speeds with a monolithic design

    With global organizations, implementing a single monolithic hub network for network ingress and egress will slow down access to cloud services that users will require. A distributed network will ramp up the speeds for its users to access these services.

    Costs for a resilient design

    Connectivity between the spokes can fail if the hub site dies or faces major disruptions. While there are redundancy plans for cloud networks, it will be an additional cost to plan and build an environment for it.

    Leverage the hub and spoke strategy for:

    Providing access to shared services: Hub and spoke can be used to give workloads that are deployed on different networks access to shared services by placing the shared service in the hub. For example, DNS servers can be placed in the hub network, and production or host networks can be connected to the hub to access it, or if the central network is set up to host Active Directory services, then servers in other networks can act as spokes and have full access to the central VPC to send requests. This is also a great way to separate workloads that do not need to communicate with each other but all need access to the same services.

    Adding new locations: An expanding organization that needs to add additional global or domestic locations can leverage hub and spoke to connect new network locations to the main system without the need for multiple connections.

    Cost savings: Apart from having fewer connections than mesh that can save costs in the cloud, hub and spoke can also be used to centralize services such as DNS and NAT to be managed in one location rather than having to individually deploy in each network. This can bring down management efforts and costs considerably.

    Centralized security: Enterprises can deploy a center of excellence on the hub for security, and the spokes connected to it can leverage a higher level of security and increase resilience. It will also be easier to control and manage network policies and networking resources from the hub.

    Network management: Since each spoke is peered only once to the hub, detecting connectivity problems or other network issues is made simpler in hub and spoke than on mesh. A network manager deployed on the cloud can give access to network problems faster than on other topologies.

    Hub and spoke – mesh hybrid

    The advantages of using a hub and spoke model far exceed those of using a mesh topology in the cloud and go to show why most organizations ultimately end up using the hub and spoke as their networking strategy.

    However, organizations, especially large ones, are complex entities, and choosing only one model may not serve all business needs. In such cases, a hybrid approach may be the best strategy. The following slides will demonstrate the advantages and use cases for mesh, however limited they might be.

    Where it can be useful:

    An organization can have multiple network topologies where system X is a mesh and system Y is a hub and spoke. A shared system Z can be a part of both systems depending on the needs.

    An organization can have multiple networks interconnected in a mesh and some of the networks in the mesh can be a hub for a hub-spoke network. For example, a business unit that works on data analysis can deploy their services in a spoke that is connected to a central hub that can host shared services such as Active Directory or NAT. The central hub can then be connected to a regional on-prem network where data and other shared services can be hosted.

    Hub and spoke – mesh hybrid network on AWS

    This is an image of the Hub and spoke – mesh hybrid network on AWS

    Why mesh can still be useful

    Benefits Of Mesh

    Use Cases For Mesh

    Security: Setting up a peering connection between two VPCs comes with the benefit of improving security since the connection can be private between the networks and can isolate public traffic from the internet. The traffic between the networks never has to leave the cloud provider's network, which helps reduce a class of risks.

    Reduced network costs: Since the peered networks communicate internally through the cloud's internal networks, the data transfer costs are typically cheaper than over the public internet.

    Communication speed: Improved network latency is a key benefit from using mesh because the peered traffic does not have to go over the public internet but rather the internal network. The network traffic between the connections can also be quickly redirected as needed.

    Higher flexibility for backend services: Mesh networks can be desirable for back-end services if egress traffic needs to be blocked to the public internet from the deployed services/servers. This also helps avoid having to set up public IP or network address translation (NAT) configurations.

    Connecting two or more networks for full access to resources: For example, consider an organization that has separate networks for each department, which don't all need to communicate with each other. Here, a peering network can be set up only between the networks that need to communicate with full or partial access to each other such as finance to HR or accounting to IT.

    Specific security or compliance need: Mesh or VPC peering can also come in handy to serve specific security needs or logging needs that require using a network to connect to other networks directly and in private. For example, global organizations that face regulatory requirements of storing or transferring data domestically with private connections.

    Systems with very few networks that do not need internet access: Workloads deployed in networks that need to communicate with each other but do not require internet access or network address translation (NAT) can be connected using mesh especially when there are security reasons to keep them from being connected to the main system, e.g. backend services such as testing environments, labs, or sandboxes can leverage this design.

    Designing for governance vs. flexibility in hub and spoke

    Governance and flexibility in managing resources in the cloud are inversely proportional: The higher the governance, the less freedom you have to innovate.

    The complexities of designing an organization's networks grow with the organization as it becomes global and takes on more services and lines of business. Organizations that choose to deploy the hub and spoke model face a dilemma in choosing between governance and flexibility for their networks. Organizations need to find that sweet spot to find the right balance between how much they want to govern their systems, mainly for security- and cost-monitoring, and how much flexibility they want to provide for innovation and other operations, since the two usually tend to have an inverse relationship.

    This decision in hub and spoke usually means that the domains chosen for higher governance must be placed in the hub network, and the domains that need more flexibility in a spoke. The key variables in the following slide will help determine the placement of the domain and will depend entirely on the organization's context.

    The two networking patterns in the cloud have layered complexities that need to be systematically addressed.

    Designing for governance vs. flexibility in hub and spoke

    If a network has more flexibility in all or most of these domains, it may be a good candidate for a spoke-heavy design; otherwise, it may be better designed in a hub-centric pattern.

    • Function: The function the domain network is assigned to and the autonomy the function needs to be successful. For example, software R&D usually requires high flexibility to be successful.
    • Regulations: The extent of independence from both internal and external regulatory constraints the domain has. For example, a treasury reporting domain typically has high internal and external regulations to adhere to.
    • Human resources: The freedom a domain has to hire and manage its resources to perform its function. For example, production facilities in a huge organization have the freedom to manage their own resources.
    • Operations: The freedom a domain has to control its operations and manage its own spending to perform its functions. For example, governments usually have different departments and agencies, each with its own budget to perform its functions.
    • Technology: The independence and the ability a domain has to manage its selection and implementation of technology resources in the cloud. For example, you may not want a software testing team to have complete autonomy to deploy resources.

    Optimal placement of services between the hub and spoke

    Shared services and vendor management

    Resources that are shared between multiple projects or departments or even by the entire organization should be hosted on the hub network to simplify sharing these services. For example, e-learning applications that may be used by multiple business units to train their teams, Active Directory accessed by most teams, or even SAAS platforms such as O365 and Salesforce can leverage buying power and drive down the costs for the organization. Shared services should also be standardized across the organization and for that, it needs to have high governance.

    Services that are an individual need for a network and have no preexisting relationship with other networks or buying power and scale can be hosted in a spoke network. For example, specialized accounting software used exclusively by the accounting team or design software used by a single team. Although the services are still a part of the wider network, it helps separate duties from the shared services network and provides flexibility to the teams to customize and manage their services to suit their individual needs.

    Network egress and interaction

    Network connections, be they in the cloud or hybrid-cloud, are used by everyone to either connect to the internet, access cloud services, or access the organization's data center. Since this is a shared service, a centralized networking account must be placed in the hub for greater governance. Interactions between the spokes in a hub and spoke model happens through the hub, and providing internet access to the spokes through the hub can help leverage cost benefits in the cloud. The network account will perform routing duties between the spokes, on-prem assets, and egress out to the internet.

    For example, NAT gateways in the cloud that are managed services are usually charged by the hour, and deploying NAT on each spoke can be harder to manage and expensive to maintain. A NAT gateway deployed in a central networking hub can be accessed by all spokes, so centralizing it is a great option.

    Note that, in some cases, when using edge locations for data transfers, it may be cost effective to deploy a NAT in the spoke, but such cases usually do not apply to most organizational units.

    A centralized network hub can also be useful to configure network policies and network resources while organizational departments can configure non-network resources, which helps separate responsibilities for all the spokes in the system. For example, subnets and routes can be controlled from the central network hub to ensure standardized network policies across the network.

    Security

    While there needs to be security in the hub and the spokes individually, finding the balance of operation can make the systems more robust. Hub and spoke design can be an effective tool for security when a principal security hub is hosted in the hub network. The central security hub can collect data from the spokes as well as non-spoke sources such as regulatory bodies and threat intelligence providers, and then share the information with the spokes.

    Threat information sharing is a major benefit of using this design, and the hub can take actions to analyze and enrich the data before sharing it with spokes. Shared services such as threat intelligence platforms (TIP) can also benefit from being centralized when stationed in the hub. A collective defense approach between the hub and spoke can be very successful in addressing sophisticated threats.

    Compliance and regulatory requirements such as HIPAA can also be placed in the hub, and the spokes connected to it can make use of it instead of having to deploy it in each spoke individually.

    Cloud metering

    The governance vs. flexibility paradigm usually decides the placement of cloud metering, i.e. if the organization wants higher control over cloud costs, it should be in the central hub, whereas if it prioritizes innovation, the spokes should be allowed to control it. Regardless of the placement of the domain, the costs can be monitored from the central hub using cloud-native monitoring tools such as Azure Monitor or any third-party software deployed in the hub.

    For ease of governance and since resources are usually shared at a project level, most cloud service providers suggest that an individual metering service be placed in the spokes. The centralized billing system of the organization, however, can make use of scale and reserved instances to drive down the costs that the spokes can take advantage of. For example, billing and access control resources are placed in the lower levels in GCP to enable users to set up projects and perform their tasks. These billing systems in the lower levels are then controlled by a centralized billing system to decide who pays for the resources provisioned.

    Don't get stuck with your on-prem network design. Design for the cloud.

    1. Peering VPCs into a mesh design can be an easy way to get onto the cloud, but it should not be your networking strategy for the long run.
    2. Hub and spoke network design offers more benefits than any other network strategy to be adopted only when the need arises. Plan for the design early on and keep a strategy in place to deploy it as early as possible.
    3. Hybrid of mesh and hub and spoke will be very useful in connecting multiple large networks especially when they need to access the same resources without having to route the traffic over the internet.
    4. Governance vs. flexibility should be a key consideration when designing for hub and spoke to leverage the best out of your infrastructure.
    5. Distribute domains across the hub or spokes to leverage costs, security, data collection, and economies of scale, and to foster secure interactions between networks.

    Cloud network design strategy

    This is an image of the framework for developing a Cloud Network Design Strategy.

    Bibliography

    Borschel, Brett. "Azure Hub Spoke Virtual Network Design Best Practices." Acendri Solutions, 13 Jan. 2022. Web.
    Singh, Garvit. "Amazon Virtual Private Cloud Connectivity Options." AWS, January 2018. Web.
    "What Is the Hub and Spoke Information Sharing Model?" Cyware, 16 Aug. 2021. Web.
    Youseff, Lamia. "Mesh and Hub-and-Spoke Networks on Azure." Microsoft, Dec. 2017. Web.

    Dive Into Five Years of Security Strategies

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    • Parent Category Name: Security Strategy & Budgeting
    • Parent Category Link: /security-strategy-and-budgeting
    • As organizations build their security programs, there is often the question of what are other companies doing.
    • Part of this is a desire to know whether challenges are unique to certain companies, but also to understand how people are tackling some of their security gaps.

    Our Advice

    Critical Insight

    Don’t just wonder what others are doing – use this report to see how companies are faring in their current state, where they want to target in their future state, and the ways they’re planning to raise their security posture.

    Impact and Result

    • Whether you’re building out your security program for the first time or are just interested in how others are faring, review insights from 66 security strategies in this report.
    • This research complements the blueprint, Build an Information Security Program, and can be used as a guide while completing that project.

    Dive Into Five Years of Security Strategies Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Start here – read the Executive Brief

    Read our concise Executive Brief to find out what this report contains.

    [infographic]

    Determine the Future of Microsoft Project in Your Organization

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    • Parent Category Name: Project Management Office
    • Parent Category Link: /project-management-office
    • You use Microsoft tools to manage your work, projects, and/or project portfolio.
    • Its latest offering, Project for the web, is new and you’re not sure what to make of it. Microsoft says it will soon replace Microsoft Project and Project Online, but the new software doesn’t seem to do what the old software did.
    • The organization has adopted M365 for collaboration and work management. Meetings happen on Teams, projects are scoped a bit with Planner, and the operations group uses Azure Boards to keep track of what they need to get done.
    • Despite your reservations about the new project management software, Microsoft software has become even more ubiquitous.

    Our Advice

    Critical Insight

    • The various MS Project offerings (but most notably the latest, Project for the web) hold the promise of integrating with the rest of M365 into a unified work management solution. However, out of the box, Project for the web and the various platforms within M365 are all disparate utilities that need to be pieced together in a purpose-built manner to make use of them for holistic work management purposes. If you’re looking for a cohesive product out of the box, look elsewhere. If you’re looking to assemble a wide array of work, project, and portfolio management functions across different functions and departments, you may have found what you seek.
    • Rather than choosing tools based on your gaps, assess your current maturity level so that you optimize your investment in the Microsoft landscape.

    Impact and Result

    Follow Info-Tech’s path in this blueprint to:

    • Perform a tool audit to trim your work management tool landscape.
    • Navigate the MS Project and M365 licensing landscape.
    • Make sense of what to do with Project for the web and take the right approach to rolling it out (i.e. DIY or MS Gold Partner driven) based upon your needs.
    • Create an action plan to inform next steps.

    After following the program in this blueprint, you will be prepared to advise the organization on how to best leverage the rapidly shifting work management options within M365 and the place of MS Project within it.

    Determine the Future of Microsoft Project in Your Organization Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should make sense of the MS Project and M365 landscapes, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Determine your tool needs

    Assess your work management tool landscape, current state maturity, and licensing needs to inform a purpose-built work management action plan.

    • M365 Task Management Tool Guide
    • M365 Project Management Tool Guide
    • M365 Project Portfolio Management Tool Guide
    • Tool Audit Workbook
    • Force Field Analysis Tool
    • Microsoft Project & M365 Licensing Tool
    • Project Portfolio Management Maturity Assessment Workbook (With Tool Analysis)
    • Project Management Maturity Assessment Workbook (With Tool Analysis)

    2. Weigh your MS Project implementation options

    Get familiar with Project for the web’s extensibility as well as the MS Gold Partner ecosystem as you contemplate the best implementation approach(s) for your organization.

    • None
    • None

    3. Finalize your implementation approach

    Prepare a boardroom-ready presentation that will help you communicate your MS Project and M365 action plan to PMO and organizational stakeholders.

    • Microsoft Project & M365 Action Plan Template

    Infographic

    Workshop: Determine the Future of Microsoft Project in Your Organization

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Assess Driving Forces and Risks

    The Purpose

    Assess the goals and needs as well as the risks and constraints of a work management optimization.

    Take stock of your organization’s current work management tool landscape.

    Key Benefits Achieved

    Clear goals and alignment across workshop participants as well as an understanding of the risks and constraints that will need to be mitigated to succeed.

    Current-state insight into the organization’s work management tool landscape.

    Activities

    1.1 Review the business context.

    1.2 Explore the M365 work management landscape.

    1.3 Identify driving forces for change.

    1.4 Analyze potential risks.

    1.5 Perform current-state analysis on work management tools.

    Outputs

    Business context

    Current-state understanding of the task, project, and portfolio management options in M365 and how they align with the organization’s ways of working

    Goals and needs analysis

    Risks and constraints analysis

    Work management tool overview

    2 Determine Tool Needs and Process Maturity

    The Purpose

    Determine your organization’s work management tool needs as well as its current level of project management and project portfolio management process maturity.

    Key Benefits Achieved

    An understanding of your tooling needs and your current levels of process maturity.

    Activities

    2.1 Review tool audit dashboard and conduct the final audit.

    2.2 Identify current Microsoft licensing.

    2.3 Assess current-state maturity for project management.

    2.4 Define target state for project management.

    2.5 Assess current-state maturity for project portfolio management.

    2.6 Define target state for project portfolio management.

    Outputs

    Tool audit

    An understanding of licensing options and what’s needed to optimize MS Project options

    Project management current-state analysis

    Project management gap analysis

    Project portfolio management current-state analysis

    Project portfolio management gap analysis

    3 Weigh Your Implementation Options

    The Purpose

    Take stock of your implementation options for Microsoft old project tech and new project tech.

    Key Benefits Achieved

    An optimized implementation approach based upon your organization’s current state and needs.

    Activities

    3.1 Prepare a needs assessment for Microsoft 365 and Project Plan licenses.

    3.2 Review the business case for Microsoft licensing.

    3.3 Get familiar with Project for the web.

    3.4 Assess the MS Gold Partner Community.

    3.5 Conduct a feasibility test for PFTW.

    Outputs

    M365 and Project Plan needs assessment

    Business case for additional M365 and MS Project licensing

    An understand of Project for the web and how to extend it

    MS Gold Partner outreach plan

    A go/no-go decision for extending Project for the web on your own

    4 Finalize Implementation Approach

    The Purpose

    Determine the best implementation approach for your organization and prepare an action plan.

    Key Benefits Achieved

    A purpose-built implementation approach to help communicate recommendations and needs to key stakeholders.

    Activities

    4.1 Decide on the implementation approach.

    4.2 Identify the audience for your proposal.

    4.3 Determine timeline and assign accountabilities.

    4.4 Develop executive summary presentation.

    Outputs

    An implementation plan

    Stakeholder analysis

    A communication plan

    Initial executive presentation

    5 Next Steps and Wrap-Up (offsite)

    The Purpose

    Finalize your M365 and MS Project work management recommendations and get ready to communicate them to key stakeholders.

    Key Benefits Achieved

    Time saved in developing and communicating an action plan.

    Stakeholder buy-in.

    Activities

    5.1 Complete in-progress deliverables from previous four days.

    5.2 Set up review time for workshop deliverables and to discuss next steps.

    Outputs

    Finalized executive presentation

    A gameplan to communicate your recommendations to key stakeholders as well as a roadmap for future optimization

    Further reading

    Determine the Future of Microsoft Project in Your Organization

    View your task management, project management, and project portfolio management options through the lens of M365.

    EXECUTIVE BRIEF

    Analyst Perspective

    Microsoft Project is an enigma

    Microsoft Project has dominated its market since being introduced in the 1980s, yet the level of adoption and usage per license is incredibly low.

    The software is ubiquitous, mostly considered to represent its category for “Project Management.” Yet, the software is conflated with its “Portfolio Management” offerings as organizations make platform decisions with Microsoft Project as the incorrectly identified incumbent.

    And incredibly, Microsoft has dominated the next era of productivity software with the “365” offerings. Yet, it froze the “Project” family of offerings and introduced the not-yet-functional “Project for the web.”

    Having a difficult time understanding what to do with, and about, Microsoft Project? You’re hardly alone. It’s not simply a question of tolerating, embracing, or rejecting the product: many who choose a competitor find they’re still paying for Microsoft Project-related licensing for years to come.

    If you’re in the Microsoft 365 ecosystem, use this research to understand your rapidly shifting landscape of options.

    (Barry Cousins, Project Portfolio Management Practice Lead, Info-Tech Research Group)

    Executive Summary

    Your Challenge

    You use Microsoft (MS) tools to manage your work, projects, and/or project portfolio.

    Their latest offering, Project for the web, is new and you’re not sure what to make of it. Microsoft says it will soon replace Microsoft Project and Project Online, but the new software doesn’t seem to do what the old software did.

    The organization has adopted M365 for collaboration and work management. Meetings happen on Teams, projects are scoped a bit with Planner, and the operations group uses Azure Boards to keep track of what they need to get done.

    Despite your reservations about the new project management software, Microsoft software has become even more ubiquitous.

    Common Obstacles

    M365 provides the basic components for managing tasks, projects, and project portfolios, but there is no instruction manual for making those parts work together.

    M365 isn’t the only set of tools at play. Business units and teams across the organization have procured other non-Microsoft tools for work management without involving IT.

    Microsoft’s latest project offering, Project for the web, is still evolving and you’re never sure if it is stable or ready for prime time. The missing function seems to involve the more sophisticated project planning disciplines, which are still important to larger, longer, and costlier projects.

    Common Obstacles

    Follow Info-Tech’s path in this blueprint to:

    • Perform a tool audit to trim your work management tool landscape.
    • Navigate the MS Project and M365 licensing landscape.
    • Make sense of what to do with Project for the web and take the right approach to rolling it out (i.e. DIY or MS Gold Partner driven) for your needs.
    • Create an action plan to inform next steps.

    After following the program in this blueprint, you will be prepared to advise the organization on how to best leverage the rapidly shifting work management options within M365 and the place of MS Project within it.

    M365 and, within it, O365 are taking over

    Accelerated partly by the pandemic and the move to remote work, Microsoft’s market share in the work productivity space has grown exponentially in the last two years.

    70% of Fortune 500 companies purchased 365 from Sept. 2019 to Sept. 2020. (Thexyz blog, 2020)

    In its FY21 Q2 report, Microsoft reported 47.5 million M365 consumer subscribers – an 11.2% increase from its FY20 Q4 reporting. (Office 365 for IT Pros, 2021)

    As of September 2020, there were 258,000,000 licensed O365 users. (Thexyz blog, 2020)

    In this blueprint, we’ll look at what the what the phenomenal growth of M365 means for PMOs and project portfolio practitioners who identify as Microsoft shops

    The market share of M365 warrants a fresh look at Microsoft’s suite of project offerings

    For many PMO and project portfolio practitioners, the footprint of M365 in their organizations’ work management cultures is forcing a renewed look at Microsoft’s suite of project offerings.

    The complicating factor is this renewed look comes at a transitional time in Microsoft’s suite of project and portfolio offerings.

    • The market dominance of MS Project Server and Project Online are wanning, with Microsoft promising the end-of-life for Online sometime in the coming years.
    • Project Online’s replacement, Project for the web, is a viable task management and lightweight project management tool, but its viability as a replacement for the rigor of Project Online is at present largely a question mark.
    • Related to the uncertainty and promise around Project for the web, the Dataverse and the Power Platform offer a glimpse into a democratized future of work management tools but anything specific about that future has yet to solidify.

    Microsoft Project has 66% market share in the project management tool space. (Celoxis, 2018)

    A copy of MS project is sold or licensed every 20 seconds. (Integent, 2013)

    MS Project is evolving to meet new work management realities

    It also evolved to not meet the old project management realities.

    • The lines between traditional project management and operational task management solutions are blurring as organizations struggle to keep up with demands.
    • To make the software easier to use, modern work management doesn’t involve the complexities from days past. You won’t find anywhere to introduce complex predecessor-successor relationships, unbalanced assignments with front-loading or back-loading, early-start/late-finish, critical path, etc.
    • “Work management” is among the latest buzzwords in IT consulting. With Project for the web (PFTW), Azure Boards, and Planner, Microsoft is attempting to compete with lighter and better-adopted tools like Trello, Basecamp, Asana, Wrike, and Monday.com.
    • Buyers of project and work management software have struggled to understand how PFTW will still be usable if it gets the missing project management function from MS Project.

    Info-Tech Insight

    Beware of the Software Granularity Paradox.

    Common opinion 1: “Plans and estimates that are granular enough to be believable are too detailed to manage and maintain.”

    Common opinion 2: “Plans simple enough to publish aren’t detailed enough to produce believable estimates.”

    In other words, software simple enough to get widely adopted doesn’t produce believable plans. Software that can produce believable plans is too complex to use at scale.

    A viable task and project management option must walk the line between these dichotomies.

    M365 gives you the pieces, but it’s on PMO users to piece them together in a viable way

    With the new MS Project and M365, it’s on PMOs to avoid the granularity paradox and produce a functioning solution that fits with the organization’s ways of working.

    Common perception still sees Microsoft Project as a rich software tool. Thus, when we consider the next generation of Microsoft Project, it’s easy to expect a newer and friendlier version of what we knew before.

    In truth, the new solution is a collection of partially integrated but largely disparate tools that each satisfy a portion of the market’s needs. While it looks like a rich collection of function when viewed through high-level requirements, users will find:

    • Overlaps, where multiple tools satisfy the same functional requirement (e.g. “assign a task”)
    • Gaps, where a tool doesn’t quite do enough and you’re forced to incorporate another tool (e.g. reverting back to Microsoft Project for advanced resource planning)
    • Islands, where tools don’t fluently talk to each other (e.g. Planner data integrated in real-time with portfolio data, which requires clunky, unstable, decentralized end-user integrations with Microsoft Power Automate)
    A colourful arrangement of Microsoft programs arranged around a pile of puzzle pieces.

    Info-Tech's approach

    Use our framework to best leverage the right MS Project offerings and M365 components for your organization’s work management needs.

    The Info-Tech difference:

    1. A simple to follow framework to help you make sense of a chaotic landscape.
    2. Practical and tactical tools that will help you save time.
    3. Leverage industry best practices and practitioner-based insights.
    An Info-Tech framework titled 'Determine the Future of Microsoft Project in Your Organization, subtitle 'View your task, project, and portfolio management options through the lens of Microsoft 365'. There are four main sections titled 'Background', 'Approaches', 'Deployments', and 'Portfolio Outcomes'. In '1) Background' are 'Analyze Content', 'Assess Constraints', and 'Determine Goals and Needs'. In '2) Approaches' are 'DIY: Are you ready to do it yourself?' 'Info-Tech: Can our analysts help?', and 'MS Gold Partner: Are you better off with a third party?'. In '3) Deployments' are five sections: 'Personal Task Management', Barriers to Portfolio Outcomes: Isolated to One Person. 'Team Task Management', Barriers to Portfolio Outcomes: Isolated to One Team. 'Project Portfolio Management', Barriers to Portfolio Outcomes: Isolated to One Project. 'Project Management', Barriers to Portfolio Outcomes: Functionally Incomplete. 'Enterprise Project and Portfolio Management', Barriers to Portfolio Outcomes: Underadopted. In '4) Portfolio Outcomes' are 'Informed Steering Committee', 'Increased Project Throughput', 'Improved Portfolio Responsiveness', 'Optimized Resource Utilization', and 'Reduced Monetary Waste'.

    Determine the Future of Microsoft Project in Your Organization

    View your task, project, and portfolio management options through the lens of Microsoft 365.

    1. Background

    • Analyze Content
    • Assess Constraints
    • Determine Goals and Needs

    2. Approaches

    • DIY – Are you ready to do it yourself?
    • Info-Tech – Can our analysts help?
    • MS Gold Partner – Are you better off with a third party?

    3. Deployments

      Task Management

    • Personal Task Management
      • Who does it? Knowledge workers
      • What is it? To-do lists
      • Common Approaches
        • Paper list and sticky notes
        • Light task tools
      • Applications
        • Planner
        • To Do
      • Level of Rigor 1/5
      • Barriers to Portfolio Outcomes: Isolated to One Person
    • Team Task Management
      • Who does it? Groups of knowledge workers
      • What is it? Collaborative to-do lists
      • Common Approaches
        • Kanban boards
        • Spreadsheets
        • Light task tools
      • Applications
        • Planner
        • Azure Boards
        • Teams
      • Level of Rigor 2/5
      • Barriers to Portfolio Outcomes: Isolated to One Team
    • Project Management

    • Project Portfolio Management
      • Who does it? PMO Directors, Portfolio Managers
      • What is it?
        • Centralized list of projects
        • Request and intake handling
        • Aggregating reporting
      • Common Approaches
        • Spreadsheets
        • PPM software
        • Roadmaps
      • Applications
        • Project for the Web
        • Power Platform
      • Level of Rigor 3/5
      • Barriers to Portfolio Outcomes: Isolated to One Project
    • Project Management
      • Who does it? Project Managers
      • What is it? Deterministic scheduling of related tasks
      • Common Approaches
        • Spreadsheets
        • Lists
        • PM software
        • PPM software
      • Applications
        • Project Desktop Client
      • Level of Rigor 4/5
      • Barriers to Portfolio Outcomes: Functionally Incomplete
    • Enterprise Project and Portfolio Management

    • Enterprise Project and Portfolio Management
      • Who does it? PMO and ePMO Directors, Portfolio Managers, Project Managers
      • What is it?
        • Centralized request and intake handling
        • Resource capacity management
        • Deterministic scheduling of related tasks
      • Common Approaches
        • PPM software
      • Applications
        • Project Online
        • Project Desktop Client
        • Project Server
      • Level of Rigor 5/5
      • Barriers to Portfolio Outcomes: Underadopted

    4. Portfolio Outcomes

    • Informed Steering Committee
    • Increased Project Throughput
    • Improved Portfolio Responsiveness
    • Optimized Resource Utilization
    • Reduced Monetary Waste

    Info-Tech's methodology for Determine the Future of MS Project for Your Organization

    1. Determine Your Tool Needs

    2. Weigh Your MS Project Implementation Options

    3. Finalize Your Implementation Approach

    Phase Steps

    1. Survey the M365 Work Management Tools
    2. Perform a Process Maturity Assessment to Help Inform Your M365 Starting Point
    3. Consider the Right MS Project Licenses for Your Stakeholders
    1. Get Familiar With Extending Project for the Web Using Power Apps
    2. Assess the MS Gold Partner Community
    1. Prepare an Action Plan

    Phase Outcomes

    1. Work Management Tool Audit
    2. MS Project and Power Platform Licensing Needs
    3. Project Management and Project Portfolio Management Maturity Assessment
    1. Project for the Web Readiness Assessment
    2. MS Gold Partner Outreach Plan
    1. MS Project and M365 Action Plan Presentation

    Insight Summary

    Overarching blueprint insight: Microsoft Parts Sold Separately. Assembly required.

    The various MS Project offerings (but most notably the latest, Project for the web) hold the promise of integrating with the rest of M365 into a unified work management solution. However, out of the box, Project for the web and the various platforms within M365 are all disparate utilities that need to be pieced together in a purpose-built manner to make use of them for holistic work management purposes.

    If you’re looking for a cohesive product out of the box, look elsewhere. If you’re looking to assemble a wide array of work, project, and portfolio management functions across different functions and departments, you may have found what you seek

    Phase 1 insight: Align your tool choice to your process maturity level.

    Rather than choosing tools based on your gaps, make sure to assess your current maturity level so that you optimize your investment in the Microsoft landscape.

    Phase 2 insight: Weigh your options before jumping into Microsoft’s new tech.

    Microsoft’s new Project plans (P1, P3, and P5) suggest there is a meaningful connection out of the box between its old tech (Project desktop, Project Server, and Project Online) and its new tech (Project for the web).

    However, the offerings are not always interoperable.

    Phase 3 insight: Keep the iterations small as you move ahead with trials and implementations.

    Organizations are changing as fast as the software we use to run them.

    If you’re implementing parts of this platform, keep the changes small as you monitor the vendors for new software versions and integrations.

    Blueprint deliverables

    Each step of this blueprint is accompanied by supporting deliverables to help you accomplish your goals:

    Key deliverable: Microsoft Project & M365 Action Plan Template

    The Action Plan will help culminate and present:

    • Context and Constraints
    • DIY Implementation Approach
    Or
    • MS Partner Implementation Approach
    • Future-State Vision and Goals
    Samples of Info-Tech's key deliverable 'Microsoft Project and M365 Action Plan Template'.

    Tool Audit Workbook

    Sample of Info-Tech deliverable 'Tool Audit Workbook'.

    Assess your organization's current work management tool landscape and determine what tools drive value for individual users and teams and which ones can be rationalized.

    Force Field Analysis

    Sample of Info-Tech deliverable 'Force Field Analysis'.

    Document the driving and resisting forces for making a change to your work management tools.

    Maturity Assessments

    Sample of Info-Tech deliverable 'Maturity Assessments'.

    Use these assessments to identify gaps in project management and project portfolio management processes. The results will help guide process improvement efforts and measure success and progress.

    Microsoft Project & M365 Licensing Tool

    Sample of Info-Tech deliverable 'Microsoft Project and M365 Licensing Tool'.

    Determine the best licensing options and approaches for your implementation of Microsoft Project.

    Curate your work management tools to harness valuable portfolio outcomes

    • Increase Project Throughput

      Do more projects by ensuring the right projects and the right amount of projects are approved and executed.
    • Support an Informed Steering Committee

      Easily compare progress of projects across the portfolio and enable the leadership team to make decisions.
    • Improve portfolio responsiveness

      Make the portfolio responsive to executive steering when new projects and changing priorities need rapid action.
    • Optimize Resource Utilization

      Assign the right resources to approved projects and minimize the chronic over-allocation of resources that leads to burnout.
    • Reduce Monetary Waste

      Terminate low-value projects early and avoid sinking additional funds into unsuccessful ventures.

    Info-Tech offers various levels of support to best suit your needs

    DIY Toolkit

    Guided Implementation

    Workshop

    Consulting

    "Our team has already made this critical project a priority, and we have the time and capability, but some guidance along the way would be helpful." "Our team knows that we need to fix a process, but we need assistance to determine where to focus. Some check-ins along the way would help keep us on track." "We need to hit the ground running and get this project kicked off immediately. Our team has the ability to take this over once we get a framework and strategy in place." "Our team does not have the time or the knowledge to take this project on. We need assistance through the entirety of this project."

    Diagnostics and consistent frameworks used throughout all four options

    Guided Implementation

    What does a typical GI on this topic look like?

    A Guided Implementation (GI) is a series of calls with an Info-Tech analyst to help implement our best practices in your organization.

    A typical GI is between 6 to 8 calls over the course of 3 to 4 months.

      Introduction

    • Call #1: Scope requirements, objectives, and your specific challenges.
    • Phase 1

    • Call #2: Explore the M365 work management landscape.
    • Call #3: Discuss Microsoft Project Plans and their capabilities.
    • Call #4: Assess current-state maturity.
    • Phase 2

    • Call #5: Get familiar with extending Project for the web using Power Apps.
    • Call #6: Assess the MS Gold Partner Community.
    • Phase 3

    • Call #7: Determine approach and deployment.
    • Call #8: Discuss action plan.

    Workshop Overview

    Contact your account representative for more information.
    workshops@infotech.com 1-888-670-8889

    Day 1
    Assess Driving Forces and Risks

    Day 2
    Determine Tool Needs and Process Maturity

    Day 3
    Weigh Your Implementation Options

    Day 4
    Finalize Implementation Approach

    Day 5
    Next Steps and Wrap-Up (offsite)

    Activities

    • 1.1 Review the business context.
    • 1.2 Explore the M365 work management landscape.
    • 1.3 Identify driving forces for change.
    • 1.4 Analyze potential risks.
    • 1.5 Perform current-state analysis on work management tools.
    • 2.1 Review tool audit dashboard and conduct the final audit.
    • 2.2 Identify current Microsoft licensing.
    • 2.3 Assess current-state maturity for project management.
    • 2.4 Define target state for project management.
    • 2.5 Assess current-state maturity for project portfolio management.
    • 2.6 Define target state for project portfolio management.
    • 3.1 Prepare a needs assessment for Microsoft 365 and Project Plan licenses.
    • 3.2 Review the business case for Microsoft licensing.
    • 3.3 Get familiar with Project for the web.
    • 3.4 Assess the MS Gold Partner Community.
    • 3.5 Conduct a feasibility test for PFTW.
    • 4.1 Decide on the implementation approach.
    • 4.2 Identify the audience for your proposal.
    • 4.3 Determine timeline and assign accountabilities.
    • 4.4 Develop executive summary presentation.
    • 5.1 Complete in-progress deliverables from previous four days.
    • 5.2 Set up review time for workshop deliverables and to discuss next steps.

    Deliverables

    1. Force Field Analysis
    2. Tool Audit Workbook
    1. Tool Audit Workbook
    2. Project Management Maturity Assessment
    3. Portfolio Management Maturity Assessment
    1. Microsoft Project and M365 Licensing Tool
    1. Microsoft Project & M365 Action Plan
    1. Microsoft Project & M365 Action Plan

    Determine the Future of Microsoft Project for Your Organization

    Phase 1: Determine Your Tool Needs

    Phase 1: Determine Your Tool Needs

    Phase 2: Weigh Your Implementation Options Phase 3: Finalize Your Implementation Approach
    • Step 1.1: Survey the M365 work management landscape
    • Step 1.2: Explore the Microsoft Project Plans and their capabilities
    • Step 1.3: Assess the maturity of your current PM & PPM capabilities
    • Step 2.1: Get familiar with extending Project for the web using Power Apps
    • Step 2.2: Assess the MS Gold Partner Community
    • Step 3.1: Prepare an action plan

    Phase Outcomes

    • Tool Audit
    • Microsoft Project Licensing Analysis
    • Project Management Maturity Assessment
    • Project Portfolio Management Maturity Assessments

    Step 1.1

    Survey the M365 Work Management Landscape

    Activities

    • 1.1.1 Distinguish between task, project, and portfolio capabilities
    • 1.1.2 Review Microsoft’s offering for task, project, and portfolio management needs
    • 1.1.4 Assess your organizational context and constraints
    • 1.1.3 Explore typical deployment options

    This step will walk you through the following activities:

    • Assessing your organization’s context for project and project portfolio management
    • Documenting the organization’s constraints
    • Establishing the organization’s goals and needs

    This step involves the following participants:

    • PMO Director
    • Resource Managers
    • Project Managers
    • Knowledge Workers

    Outcomes of Step

    • Knowledge of the Microsoft ecosystem as it relates to task, project, and portfolio management
    • Current organizational context and constraints

    Don’t underestimate the value of interoperability

    The whole Microsoft suite is worth more than the sum of its parts … if you know how to put it together.

    38% of the worldwide office suite market belongs to Microsoft. (Source: Statistica, 2021)

    1 in 3 small to mid-sized organizations moving to Microsoft Project say they are doing so because it integrates well with Office 365. (Source: CBT Nuggets, 2018)

    There’s a gravity to the Microsoft ecosystem.

    And while there is no argument that there are standalone task management tools, project management tools, or portfolio management tools that are likely more robust, feature-rich, and easier to adopt, it’s rare that you find an ecosystem that can do it all, to an acceptable level.

    That is the value proposition of Microsoft: the ubiquity, familiarity, and versatility. It’s the Swiss army knife of software products.

    The work management landscape is evolving

    With M365, Microsoft is angling to become the industry leader, and your organization’s hub, for work management.

    Workers lose up to 40% of their time multi-tasking and switching between applications. (Bluescape, 2018)

    25 Context switches – On average, workers switch between 10 apps, 25 times a day. (Asana, 2021)

    “Work management” is among the latest buzzwords in IT consulting.

    What is work management? It was born of a blurring of the traditional lines between operational or day-to-day tasks and project management tasks, as organizations struggle to keep up with both operational and project demands.

    To make the software easier to use, modern work management doesn’t involve the complexities from days past. You won’t find anywhere to introduce complex predecessor-successor relationships, unbalanced assignments with front-loading or back-loading, early-start/late-finish, critical path, etc.

    Indeed, with Project for the web, Azure Boards, Planner, and other M365 utilities, Microsoft is attempting to compete with lighter and better-adopted tools (e.g. Trello, Wike, Monday.com).

    The Microsoft world of work management can be understood across three broad categories

    1. Task Management

      Task management is essentially the same as keeping track of a to-do list. While you can have a project-related task, you can also have a non-project-related task. The sum of project and non-project tasks make up the work that you need to complete.
    2. Project Management

      Project management (PM) is a methodical approach to planning and guiding project processes from start to finish. Implementing PM processes helps establish repeatable steps and controls that enable project success. Documentation of PM processes leads to consistent results and dependable delivery on expectations.
    3. Portfolio Management

      Project portfolio management (PPM) is a strategic approach to approving, prioritizing, resourcing, and reporting on project. In addition, effective PPM should nurture the completion of projects in the portfolio in the most efficient way and track the extent to which the organization is realizing the intended benefits from completed projects.

    The slides ahead explain each of these modes of working in the Microsoft ecosystem in turn. Further, Info-Tech’s Task, Project, and Project Portfolio Management Tool Guides explain these areas in more detail.

    Use Info-Tech’s Tool Guides assess your MS Project and M365 work management options

    Lean on Info-Tech’s Tool Guides as you navigate Microsoft’s tasks management, project management, and project portfolio management options.

    • The slides ahead take you through a bird’s-eye view of what your MS Project and M365 work management options look like across Info-Tech’s three broad categories
    • In addition to these slides, Info-Tech has three in-depth tool guides that take you through your operational task management, project management, and project portfolio management options in MS Project and M365.
    • These tool guides can be leveraged as you determine whether Microsoft has the required toolset for your organization’s task, project, and project portfolio management needs.

    Download Info-Tech’s Task Management, Project Management, and Project Portfolio Management Tool Guides

    Task Management Overview

    What is task management?

    • It is essentially the same as keeping track of a to-do list. While you can have a project-related task, you can also have a non-project-related task. The sum of project and non-project tasks make up the work that you need to complete.

    What are the benefits of task management using applications within the MS suite?

    • Many organizations already own the tools and don't have to go out and buy something separately.
    • There is easy integration with other MS applications.

    What is personal task management?

    • Tools that allow you to structure work that is visible only to you. This can include work from tasks you are going to be completing for yourself and tasks you are completing as part of a larger work effort.

    What is team task management?

    • Tools that allow users to structure work that is visible to a group. When something is moved or changed, it affects what the group is seeing because it is a shared platform.

    Get familiar with the Microsoft product offerings for task management

    A diagram of Microsoft products and what they can help accomplish. It starts on the right with 'Teams' and 'Outlook'. Both can flow through to 'Personal Task Management' with products 'Teams Tasks' and 'To-Do', but Teams also flows into 'Team Task Management' with products 'Planner' and 'Project for the web'. See the next two slides for more details on these modes of working.

    Download the M365 Task Management Tool Guide

    Personal Task Management

    The To-Do list

    • Who does it?
      • Knowledge workers
    • What is it?
      • How each knowledge worker organizes their individual work tasks in M365
    • When is it done?
      • As needed throughout the day
    • Where is it done?
      • Paper
      • Digital location
    • How is it done?
      • DIY and self-developed
      • Usually not repeatable and evolves depending on work location and tools available
      • Not governed

    Microsoft differentiator:

    Utilities like Planner and To-Do make it easier to turn what are often ad hoc approaches into a more repeatable process.

    Team Task Management

    The SharedTo-Do list

    • Who does it?
      • Groups of knowledge workers
    • What is it?
      • Temporary and permanent collections of knowledge workers
    • When is it done?
      • As needed or on a pre-determined cadence
    • Where is it done?
      • Paper
      • Digital location
    • How is it done?
      • User norms are established organically and adapted based upon the needs of the team.
      • To whatever extent processes are repeatable in the first place, they remain repeatable only if the team is a collective.
      • Usually governed within the team and not subject to wider visibility.

    Microsoft differentiator:

    Teams has opened personal task management tactics up to more collaborative approaches.

    Project Management Overview

    2003

    Project Server: This product serves many large enterprise clients, but Microsoft has stated that it is at end of life. It is appealing to industries and organizations where privacy is paramount. This is an on-premises system that combines servers like SharePoint, SQL, and BI to report on information from Project Desktop Client. To realize the value of this product, there must be adoption across the organization and engagement at the project-task level for all projects within the portfolio.

    2013

    Project Online: This product serves many medium enterprise clients. It is appealing for IT departments who want to get a rich set of features that can be used to intake projects, assign resources, and report on project portfolio health. It is a cloud solution built on the SharePoint platform, which provides many users a sense of familiarity. However, due to the bottom-up reporting nature of this product, again, adoption across the organization and engagement at the project task level for all projects within the portfolio is critical.

    2020

    Project for the web: This product is the newest on the market and is quickly being evolved. Many O365 enthusiasts have been early adopters of Project for the web despite its limited features when compared to Project Online. It is also a cloud solution that encourages citizen developers by being built on the MS Power Platform. This positions the product well to integrate with Power BI, Power Automate, and Power Apps. It is, so far, the only MS product that lends itself to abstracted portfolio management, which means it doesn’t rely on project task level engagement to produce portfolio reports. The portfolio can also run with a mixed methodology by funneling Project, Azure Boards, and Planner boards into its roadmap function.

    Get familiar with the Microsoft product offerings for project management

    A diagram of Microsoft products and what they can help accomplish in Personal and Team Project Management. Products listed include 'Project Desktop Client', 'Project Online', 'SharePoint', 'Power Platform', 'Azure DevOps', 'Project for the web', Project Roadmap', 'Project Home', and 'Project Server'. See the next slide for more details on personal and team project management as modes of working.

    Download the M365 Project Management Tool Guide

    Project Management

    Orchestrating the delivery of project work

    • Who does it?
      • Project managers
    • What is it?
      • Individual project managers developing project plans and schedules in the MS Project Desktop Client
    • When is it done?
      • Throughout the lifecycle of the project
    • Where is it done?
      • Digital location
    • How is it done?
      • Used by individual project managers to develop and manage project plans.
      • Common approaches may or may not involve reconciliation of resource capacity through integration with Active Directory.
      • Sometimes usage norms are established by organizational project management governance standards, though individual use of the desktop client is largely ungoverned.

    Microsoft differentiator:

    For better or worse, Microsoft’s core solution is veritably synonymous with project management itself and has formally contributed to the definition of the project management space.

    Project Portfolio Management Overview

    Optimize what you’re already using and get familiar with the Power Platform.

    What does PPM look like within M365?

    • The Office suite in the Microsoft 365 suite boasts the world’s most widely used application for the purposes of abstracted and strategic PPM: Excel. For the purposes of PPM, Excel is largely implemented in a suboptimal fashion, and as a result, organizations fail to gain PPM adoption and maturation through its use.
    • Until very recently, Microsoft toolset did not explicitly address abstracted PPM needs.
    • However, with the latest version of M365 and Project for the web, Microsoft is boasting of renewed PPM capabilities from its toolset. These capabilities are largely facilitated through what Microsoft is calling its Power Platform (i.e. a suite of products that includes Power, Power Apps, and Power Automate).

    Explore the Microsoft product offering for abstracted project portfolio management

    A diagram of Microsoft products for 'Adaptive or Abstracted Portfolio Management'. Products listed include 'Excel', 'MS Lists', 'Forms', 'Teams', and the 'Power Platform' products 'Power BI', 'Power Apps', and 'Power Automate'. See the next slide for more details on adaptive or abstracted portfolio management as a mode of working.

    Download the M365 Project Portfolio Management Tool Guide

    Project Portfolio Management

    Doing the right projects, at the right time, with the right resources

    • Who does it?
      • PMO directors; portfolio managers
    • What is it?
      A strategic approach to approving, prioritizing, resourcing, and reporting on projects using applications in M365 and Project for the web. In distinction to enterprise PPM, a top-down or abstracted approach is applied, meaning PPM data is not tied to project task details.
    • Where is it done?
      • Digital tool, either homegrown or commercial
    • How is it done?
      • Currently in M365, PPM approaches are largely self-developed, though Microsoft Gold Partners are commonly involved.
      • User norms are still evolving, along with the software’s (Project for the web) function.

    Microsoft differentiator:

    Integration between Project for the web and Power Apps allows for custom approaches.

    Project Portfolio Management Overview

    Microsoft’s legacy project management toolset has contributed to the definition of traditional or enterprise PPM space.

    A robust and intensive bottom-up approach that requires task level roll-ups from projects to inform portfolio level data. For this model to work, reconciliation of individual resource capacity must be universal and perpetually current.

    If your organization has low or no maturity with PPM, this approach will be tough to make successful.

    In fact, most organizations under adopt the tools required to effectively operate with the traditional project portfolio management. Once adopted and operationalized, this combination of tools gives the executives the most precise view of the current state of projects within the portfolio.

    Explore the Microsoft product offering for enterprise project portfolio management

    A diagram of Microsoft products for 'Enterprise or Traditional Portfolio Management'. Products listed include 'Project Desktop Client', 'SharePoint', 'Project Online', 'Azure DevOps', 'Project Roadmaps', and 'Project Home'. See the next slide for more details on this as a mode of working.

    Download the M365 Project Portfolio Management Tool Guide

    Enterprise Project and Portfolio Management

    Bottom-up approach to managing the project portfolio

    • Who does it?
      • PMO and ePMO directors; portfolio managers
      • Project managers
    • What is it?
      • A strategic approach to approving, prioritizing, resourcing, and reporting on projects using applications in M365 and Project for the web. In distinction to enterprise PPM, a top-down or abstracted approach is applied, meaning PPM data is not tied to project task details.
    • Where is it done?
      • Digital tool that is usually commercial.
    • How is it done?
      • Microsoft Gold Partner involvement is highly likely in successful implementations.
      • Usage norms are long established and customized solutions are prevalent.
      • To be successful, use must be highly governed.
      • Reconciliation of individual resource capacity must be universal and perpetually current.

    Microsoft differentiator:

    Microsoft’s established network of Gold Partners helps to make this deployment a viable option.

    Assess your current tool ecosystem across work management categories

    Use Info-Tech’s Tool Audit Workbook to assess the value and satisfaction for the work management tools currently in use.

    • With the modes of working in mind that have been addressed in the previous slides and in Info-Tech’s Tool Guides, the activity slides ahead encourage you to engage your wider organization to determine all of the ways of working across individuals and teams.
    • Depending on the scope of your work management optimization, these engagements may be limited to IT or may extend to the business.
    • Use Info-Tech’s Tool Audit Workbook to help you gather and make sense of the tool data you collect. The result of this activity is to gain insight into the tools that drive value and fail to drive value across your work management categories with a view to streamline the organization’s tool ecosystem.

    Download Info-Tech’s Tool Audit Workbook

    Sample of Info-Tech's Tool Audit Workbook.

    1.2.1 Compile list of tools

    1-3 hours

    Input: Information on tools used to complete task, project, and portfolio tasks

    Output: Analyzed list of tools

    Materials: Whiteboard/Flip Charts, Tool Audit Workbook

    Participants: Portfolio Manager (PMO Director), PMO Admin Team, Project Managers, Business Stakeholders

    1. Identify the stakeholder groups that are in scope. For each group that you’ve identified, brainstorm the different tools and artifacts that are necessary to get the task, project, and project portfolio management functions done.
    2. Make sure to record the tool name and specify its category (standard document, artifact, homegrown solution, or commercial solution).
    3. Think about and discuss how often the tool is being used for each use case across the organization. Document whether its use is required. Then assess reporting functionality, data accuracy, and cost.
    4. Lastly, give a satisfaction rating for each use case.

    Excerpt from the Tool Audit Workbook

    Excerpt from Info-Tech's Tool Audit Workbook on compiling tools.

    1.2.1 Review dashboard

    1-3 hours

    Input: List of key PPM decision points, List of who is accountable for PPM decisions, List of who has PPM decision-making authority

    Output: Prioritized list of PPM decision-making support needs

    Materials: Whiteboard/Flip Charts, Tool Audit Workbook

    Participants: Portfolio Manager (PMO Director), PMO Admin Team, CIO

    Discuss the outputs of the Dashboards tab to inform your decision maker on whether to pass or fail the tool for each use case.

    Sample of a BI dashboard used to evaluate the usefulness of tools. Written notes include: 'Slice the data based on stakeholder group, tool, use case, and category', and 'Review the results of the questionnaire by comparing cost and satisfaction'.

    1.2.1 Execute final audit

    1 hour

    Input: List of key PPM decision points, List of who is accountable for PPM decisions, List of who has PPM decision-making authority

    Output: Prioritized list of PPM decision-making support needs

    Materials: Whiteboard/Flip Charts, Tool Audit Workbook

    Participants: Portfolio Manager (PMO Director), PMO Admin Team, CIO

    1. Using the information available, schedule time with the leadership team to present the results.
    2. Identify the accountable party to make the final decision on what current tools pass or fail the final audit.
    3. Mind the gap presented by the failed tools and look to possibilities within the M365 and Microsoft Project suite. For each tool that is deemed unsatisfactory for the future state, mark it as “Fail” in column O on tab 2 of the Tool Audit Workbook. This will ensure the item shows in the “Fail” column on tab 4 of the tool when you refresh the data.
    4. For each of the tools that “fail” your audit and that you’re going to make recommendations to rationalize in a future state, try to capture the annual total current-state spending on licenses, and the work modes the tool currently supports (i.e. task, project, and/or portfolio management).
    5. Additionally, start to think about future-state replacements for each tool within or outside of the M365/MS Project platforms. As we move forward to finalize your action plan in the last phase of this blueprint, we will capture and present this information to key stakeholders.

    Document your goals, needs, and constraints before proceeding

    Use Info-Tech’s Force Field Analysis Tool to help weigh goals and needs against risks and constraints associated with a work management change.

    • Now that you have discussed the organization’s ways of working and assessed its tool landscape – and made some initial decisions on some tool options that might need to change across that landscape – gather key stakeholders to define (a) why a change is needed at this time and (b) to document some of the risks and constraints associated with changing.
    • Info-Tech’s Force Field Analysis Tool can be used to capture these data points. It takes an organizational change management approach and asks you to consider the positive and negative forces associated with a work management tool change at this time.
    • The slides ahead walk you through a force field analysis activity and help you to navigate the relevant tabs in the Tool.

    Download Info-Tech's Force Field Analysis Tool

    Sample of Info-Tech's Force Field Analysis Tool.

    1.2.1 Identify goals and needs (1 of 2)

    Use tab 1 of the Force Field Analysis Workbook to assess goals and needs.

    30 minutes

    Input: Opportunities associated with determining the use case for Microsoft Project and M365 in your organization

    Output: Plotted opportunities based on probability and impact

    Materials: Whiteboard/Flip Charts, Force Field Analysis Tool

    Participants: Portfolio Manager (PMO Director), PMO Admin Team, Project Managers

    1. Brainstorm opportunities associated with exploring and/or implementing Microsoft Project and the Microsoft 365 suite of products for task, project, and project portfolio management.
    2. Document relevant opportunities in tab 1 of the Force Field Analysis Tool. For each driving force for the change (note: a driving force can include goals and needs) that is identified, provide a category that explains why the driving force is a concern (i.e. with this force is the organization looking to mature, integrate, scape, or accelerate?).
    3. In addition, assess the ease of achieving or realizing each goal or need and the impact of realizing them on the PMO and/or the organization.
    4. See the next slide for a screenshot that helps you navigate tab 1 of the Tool.

    Download the Force Field Analysis Tool

    1.2.1 Identify goals and needs (2 of 2)

    Screenshot of tab 1 of the Force Field Analysis Workbook.

    Screenshot of tab 1 of the Force Field Analysis Workbook. There are five columns referred to as columns B through F with the headings 'Opportunities', 'Category', 'Source', 'Ease of Achieving', and 'Impact on PMO/Organization'.

    In column B on tab 1, note the specific opportunities the group would like to call out.

    In column C, categorize the goal or need being articulated by the list of drop-down options: will it accelerate the time to benefit? Will it help to integrate systems and data sources? Will it mature processes and the organization overall? Will it help to scale across the organization? Choose the option that best aligns with the opportunity.

    In column D, categorize the source of the goal or need as internal or external.

    In column E, use the drop-down menus to indicate the ease of realizing each goal or need for the organization. Will it be relatively easy to manifest or will there be complexities to implementing it?

    In column F, use the drop-down menus to indicate the positive impact of realizing or achieving each need on the PMO and/or the organization.

    On tab 3 of the Force Field Analysis Workbook, your inputs on tab 1 are summarized in graphical form from columns B to G. On tab 3, these goals and needs results are contrasted with your inputs on tab 2 (see next slide).

    1.2.2 Identify risk and constraints (1 of 2)

    Use tab 2 of the Force Field Analysis Workbook to assess opposing forces to change.

    30 minutes

    Input: Risks associated with determining the use case for Microsoft Project and M365 in your organization

    Output: Plotted risks based on probability and impact

    Materials: Whiteboard/Flip Charts, Force Field Analysis Tool

    Participants: Portfolio Manager (PMO Director), PMO Admin Team, Project Managers

    1. With the same working group from 1.2.1, brainstorm risks, constraints, and other opposing forces pertaining to your potential future state.
    2. Document relevant opposing forces in tab 2 of the Force Field Analysis Tool. For each opposing force for the change (note: a driving force can include goals and needs) that is identified, provide a category that explains why the opposing force is a concern (i.e. will it impact or is it impacted by time, resources, maturity, budget, or culture?).
    3. In addition, assess the likelihood of the risk or constraint coming to light and the negative impact of it coming to light for your proposed change.
    4. See the next slide for a screenshot that helps you navigate tab 2 of the Force Field Analysis Tool.

    Download the Force Field Analysis Tool

    1.2.2 Identify risk and constraints (2 of 2)

    Screenshot of tab 2 of the Force Field Analysis Workbook.

    Screenshot of tab 2 of the Force Field Analysis Workbook. There are five columns referred to as columns B through F with the headings 'Risks and Constraints', 'Category', 'Source', 'Likelihood of Constraint/Risk/Resisting Force Being Felt', and 'Impact to Derailing Goals and Needs'.

    In column B on tab 2, note the specific risks and constraints the group would like to call out.

    In column C, categorize the risk or constraint being articulated by the list of drop-down options: will it impact or is it impacted by time, resources, budget, culture or maturity?

    In column D, categorize the source of the goal or need as internal or external.

    In column E, use the drop-down menus to indicate the likelihood of each risk or constraint materializing during your implementation. Will it definitely occur or is there just a small chance it could come to light?

    In column F, use the drop-down menus to indicate the negative impact of the risk or constraint to achieving your goals and needs.

    On tab 3 of the Force Field Analysis Workbook, your inputs on tab 2 are summarized in graphical form from columns I to N. On tab 3, your risk and constraint results are contrasted with your inputs on tab 1 to help you gauge the relative weight of driving vs. opposing forces.

    Step 1.2

    Explore the Microsoft Project Plans and their capabilities

    Activities

    • 1.1.1 Review the Microsoft 365 licensing features
    • 1.1.2 Explore the Microsoft Project Plan licenses
    • 1.1.3 Prepare a needs assessment for Microsoft 365 and Project Plan licenses

    This step will walk you through the following activities:

    • Review the suite of task management, project management, and project portfolio management options available in Microsoft 365.
    • Prepare a preliminary checklist of required M365 apps for your stakeholders.

    This step usually involves the following participants:

    • PMO/Portfolio Manager
    • Project Managers
    • CIO and other executive stakeholders
    • Other project portfolio stakeholders (project and IT workers)

    Outcomes of Step

    • Preliminary requirements for an M365 project management and project portfolio management tool implementation

    Microsoft recently revamped its project plans to balance its old and new tech

    Access to the new tech, Project for the web, comes with all license types, while Project Online Professional and Premium licenses have been revamped as P3 and P5.

    Navigating Microsoft licensing is never easy, and Project for the web has further complicated licensing needs for project professionals.

    As we’ll cover in step 2.1 of this blueprint, Project for the web can be extended beyond its base lightweight work management functionality using the Power Platform (Power Apps, Power Automate, and Power BI). Depending on the scope of your implementation, this can require additional Power Platform licensing.

    • In this step, we will help you understand the basics of what’s already included in your enterprise M365 licensing as well as what’s new in Microsoft’s recent Project licensing plans (P1, P3, and P5).
    • As we cover toward the end of this step, you can use Info-Tech’s MS Project and M365 Licensing Tool to help you understand your plan and licensing needs. Further assistance on licensing can be found in the Task, Project, and Portfolio Management Tool Guides that accompany this blueprint and Info-Tech’s Modernize Your Microsoft Licensing for the Cloud Era.

    Download Info-Tech’s Modernize Your Microsoft Licensing for the Cloud Era

    Licensing features for knowledge workers

    Please note that licensing packages are frequently subject to change. This is up to date as of August 2021. For the most up-to-date information on licensing, visit the Microsoft website.

    Bundles are extremely common and can be more cost effective than à la carte options for the Microsoft products.

    The biggest differentiator between M365 and O365 is that the M365 product also includes Windows 10 and Enterprise Mobility and Security.

    The color coding in the diagram indicates that the same platform/application suite is available.

    Platform or Application M365 E3 M365 E5 O365 E1 O365 E3 O365 E5
    Microsoft Forms X X X X X
    Microsoft Lists X X X X X
    OneDrive X X X X X
    Planner X X X X X
    Power Apps for Office 365 X X X X X
    Power Automate for Office X X X X X
    Power BI Pro X X
    Power Virtual Agents for Teams X X X X X
    SharePoint X X X X X
    Stream X X X X X
    Sway X X X X X
    Teams X X X X X
    To Do X X X X X

    Get familiar with Microsoft Project Plan 1

    Please note that licensing packages are frequently subject to change. This is up to date as of August 2021. For the most up to date information on licensing, visit the Microsoft website.

    Who is a good fit?

    • New project managers
    • Zero-allocation project managers
    • Individuals and organizations who want to move out of Excel into something less fragile (easily breaking formulas)

    What does it include?

    • Access to Project Home, a landing page to access all project plans you’ve created or have been assigned to.
    • Access to Grid View, Board View, and Timeline (Gantt) View to plan and manage your projects with Project for the web
    • Sharing Project for the web plans across Microsoft Teams channels
    • Co-authoring on project plans

    When does it make sense?

    • Lightweight project management
    • No process to use bottom-up approach for resourcing data
    • Critical-path analysis is not required
    • Organization does not have an appetite for project management rigor

    Get familiar with Microsoft Project Plan 3

    Please note that licensing packages are frequently subject to change. This is up to date as of August 2021. For the most up to date information on licensing, visit the Microsoft website.

    Who is a good fit?

    • Experienced and dedicated project managers
    • Organizations with complex projects
    • Large project teams are required to complete project work
    • Organizations have experience using project management software

    What does it include?

    Everything in Project Plan 1 plus the following:

    • Reporting through Power BI Report template apps (note that there are no pre-built reports for Project for the web)
    • Access to build a Roadmap of projects from Project for the web and Azure DevOps with key milestones, statuses, and deadlines
    • Project Online to submit and track timesheets for project teams
    • MS Project Desktop Client to support resource management

    When does it make sense?

    • Project management is an established discipline at the organization
    • Critical-path analysis is commonly used
    • Organization has some appetite for project management rigor
    • Resources are expected to submit timesheets to allow for more precise resource management data

    Get familiar with Microsoft Project Plan 5

    Please note that licensing packages are frequently subject to change. This is up to date as of August 2021. For the most up to date information on licensing, visit the Microsoft website.

    Who is a good fit?

    • Experienced and dedicated project managers
    • Experienced and dedicated PMO directors
    • Dedicated portfolio managers
    • Organizations proficient at sustaining data in a standard tool

    What does it include?

    Everything in Project Plan 3 plus the following:

    • Portfolio selection and optimization
    • Demand management
    • Enterprise resource planning and management through deterministic task and resource scheduling
    • MS Project Desktop Client to support resource management

    When does it make sense?

    • Project management is a key success factor at the organization
    • Organization employs a bottom-up approach for resourcing data
    • Critical-path analysis is required
    • Formal project portfolio management processes are well established
    • The organization is willing to either put in the time, energy, and resources to learn to configure the system through DIY or is willing to leverage a Microsoft Partner to help them do so

    What’s included in each plan (1 of 2)

    Plan details are up to date as of September 2021. Plans and pricing can change often. Visit the Microsoft website to validate plan options and get pricing details.
    MS Project Capabilities Info-Tech's Editorial Description P1 P3 P5
    Project Home Essentially a landing page that allows you to access all the project plans you've created or that you're assigned to. It amalgamates plans created in Project for the web, the Project for the web app in Power Apps, and Project Online. X X X
    Grid view One of three options in which to create your project plans in Project for the web (board view and timeline view are the other options). You can switch back and forth between the options. X X X
    Board view One of three options in which to create your project plans in Project for the web (grid view and timeline view are the other options). You can switch back and forth between the options. X X X
    Timeline (Gantt) view One of three options in which to create your project plans in Project for the web (board view and grid view are the other options). You can switch back and forth between the options. X X X
    Collaboration and communication This references the ability to add Project for the web project plans to Teams channels. X X X
    Coauthoring Many people can have access to the same project plan and can update tasks. X X X
    Project planning and scheduling For this the marketing lingo says "includes familiar scheduling tools to assign project tasks to team members and use different views like Grid, Board, and Timeline (Gantt chart) to oversee the schedule." Unclear how this is different than the project plans in the three view options above. X X X

    X - Functionality Included in Plan

    O - Functionality Not Included in Plan

    What’s included in each plan (2 of 2)

    Plan details are up to date as of September 2021. Plans and pricing can change often. Visit the Microsoft website to validate plan options and get pricing details.
    MS Project Capabilities Info-Tech's Editorial Description P1 P3 P5
    Reporting This seems to reference Excel reports and the Power BI Report Template App, which can be used if you're using Project Online. There are no pre-built reports for Project for the web, but third-party Power Apps are available. O X X
    Roadmap Roadmap is a platform that allows you to take one or more projects from Project for the web and Azure DevOps and create an organizational roadmap. Once your projects are loaded into Roadmap you can perform additional customizations like color status reporting and adding key days and milestones. O X X
    Timesheet submission Project Online and Server 2013 and 2016 allow team members to submit timesheets if the functionality is required. O X X
    Resource management The rich MS Project client supports old school, deterministic project scheduling at the project level. O X X
    Desktop client The full desktop client comes with P3 and P5, where it acts as the rich editor for project plans. The software enjoys a multi-decade market dominance as a project management tool but was never paired with an enterprise collaboration server engine that enjoyed the same level of success. O X X
    Portfolio selection and optimization Portfolio selection and optimization has been offered as part of the enterprise project and portfolio suite for many years. Most people taking advantage of this capability have used a Microsoft Partner to formalize and operationalize the feature. O O X
    Demand Management Enterprise demand management is targeted at the most rigorous of project portfolio management practices. Most people taking advantage of this capability have used a Microsoft Partner to formalize and operationalize the feature. O O X
    Enterprise resource planning and management The legacy MS Project Online/Server platform supports enterprise-wide resource capacity management through an old-school, deterministic task and resource scheduling engine, assuming scaled-out deployment of Active Directory. Most people succeeding with this capability have used a Microsoft Partner to formalize and operationalize the feature. O O X

    X - Functionality Included in Plan

    O - Functionality Not Included in Plan

    Use Info-Tech’s MS Project and M365 Licensing Tool

    Leverage the analysis in Info-Tech’s MS Project & M365 Licensing Tool to help inform your initial assumptions about what you need and how much to budget for it.

    • The Licensing Tool can help you determine what Project Plan licensing different user groups might need as well as additional Power Platform licensing that may be required.
    • It consists of four main tabs: two set-up tabs where you can validate the plan and pricing information for M365 and MS Project; an analysis tab where you set up your user groups and follow a survey to assess their Project Plan needs; and another analysis tab where you can document your Power Platform licensing needs across your user groups.
    • There is also a business case tab that breaks down your total licensing needs. The outputs of this tab can be used in your MS Project & M365 Action Plan Template, which we will help you develop in phase three of this blueprint.

    Download Info-Tech's Microsoft Project & M365 Licensing Tool

    Sample of Info-Tech's Microsoft Project and M365 Licensing Tool.

    1.2.1 Conduct a needs assessment

    1-2 hours

    Input: List of key user groups/profiles, Number of users and current licenses

    Output: List of Microsoft applications/capabilities included with each license, Analysis of user group needs for Microsoft Project Plan licenses

    Materials: Microsoft Project & 365 Licensing Tool

    Participants: Portfolio Manager (PMO Director), PMO Admin Team, Project Managers

    1. As a group, analyze the applications included in your current or desired 365 license and calculate any additional Power Platform licensing needs.
    2. Screenshot of the 'Application/Capabilities' screen from the 'Microsoft Project and M365 Licensing Tool'.
    3. Within the same group, use the drop-down menus to analyze your high-level MS Project requirements by selecting whether each capability is necessary or not.
    4. Your inputs to the needs assessment will determine the figures in the Business Case tab. Consider exporting this information to PDF or other format to distribute to stakeholders.
    5. Screenshot of the 'Business Case' tab from the 'Microsoft Project and M365 Licensing Tool'.

    Download Info-Tech's Microsoft Project & M365 Licensing Tool

    Step 1.3

    Assess the maturity of your current PM & PPM capabilities

    Activities

    • Assess current state project and project portfolio management processes and tools
    • Determine target state project and project portfolio management processes and tools

    This step will walk you through the following activities:

    • Assess current state project and project portfolio management processes and tools
    • Determine target state project and project portfolio management processes and tools

    This step usually involves the following participants:

    • PMO/Portfolio Manager
    • Project Managers
    • CIO and other executive stakeholders
    • Other project portfolio stakeholders (project and IT workers)

    Outcomes of Step

    • Current and target state maturity for project management and project portfolio management processes

    Project portfolio management and project management are more than tools

    Implementing commercial tools without a matching level of process discipline is a futile exercise, leaving organizations frustrated at the wasted time and money.

    • The tool is only as good as the data that is input. There is often a misunderstanding that a tool will be “automatic.” While it is true that a tool can help make certain processes easier and more convenient by aggregating information, enhancing reporting, and coauthoring, it will not make up the data. If data becomes stale, the tool is no longer valid for accurate decision making.
    • Getting people onboard and establishing a clear process is often the hardest part. As IT folk, it can be easy to get wrapped up in the technology. All too often excitement around tools can drown out the important requisites around people and process. The reality is people and process are a necessary condition for a tool to be successful. Having a tool will not be sufficient to overcome obstacles like poor stakeholder buy-in, inadequate governance, and the absence of a standard operating procedure.

    • Slow is the way to go. When deciding what tools to purchase, start small and scale up rather than going all in and all too often ending up with many unused features and fees.

    "There's been a chicken-egg debate raging in the PPM world for decades: What comes first, the tool or the process? It seems reasonable to say, ‘We don't have a process now, so we'll just adopt the one in the tool.’ But you'll soon find out that the tool doesn't have a process, and you needed to do more planning and analysis before buying the tool." (Barry Cousins, Practice Lead, Project Portfolio Management)

    Assess your process maturity to determine the right tool approach

    Take the time to consider and reflect on the current and target state of the processes for project portfolio management and project management.

    Project Portfolio Management

    • Status and Progress Reporting
      1. Intake, Approval, and Prioritization

        PPM is the practice of selecting the right projects and ensuring the organization has the necessary resources to complete them. PPM should enable executive decision makers to make sense of the excess of demand and give IT the ability to prioritize those projects that are most valuable to the business.
      2. Resource Management

      3. Project Management

        1. Initiation
        2. Planning
        3. Execution
        4. Monitoring and Controlling
        5. Closing
        Tailor a project management framework to fit your organization. Formal methodologies aren’t always the best fit. Take what you can use from formal frameworks and define a right-sized approach to your project management processes.
      4. Project Closure

      5. Benefits Tracking

    Info-Tech’s maturity assessment tools can help you match your tools to your maturity level

    Use Info-Tech’s Project Portfolio Management Maturity Assessment Tool and Project Management Maturity Assessment Tool.

    • The next few slides in this step take you through using our maturity assessment tools to help gauge your current-state and target-state maturity levels for project management (PM) and project portfolio management (PPM).
    • In addition to the process maturity assessments, these workbooks also help you document current-state support tools and desired target-state tools.
    • The outputs of these workbooks can be used in your MS Project & M365 Action Plan Template, which we will help you develop in phase three of this blueprint.

    Download Info-Tech’s Project Portfolio Management Maturity Assessment Tool and Project Management Maturity Assessment Tool

    Samples of Info-Tech's Project Portfolio Management Maturity Assessment Tool and Project Management Maturity Assessment Tool.

    Conduct a gap analysis survey for both project and project portfolio management.

    • Review the category and activity statements: For each gap analysis tab in the maturity assessments, use the comprehensive activity statements to identify gaps for the organization.
    • Assess the current state: To assess the current state, evaluate whether the statement should be labeled as:
      • Absent: There is no evidence of any activities supporting this process.
      • Initial: Activity is ad hoc and not well defined.
      • Defined: Activity is established and there is moderate adherence to its execution.
      • Repeatable: Activity is established, documented, repeatable, and integrated with other phases of the process.
      • Managed: Activity execution is tracked by gathering qualitative and quantitative feedback

    Once this is documented, take some time to describe the type of tool being used to do this (commercial, home-grown, standardized document) and provide additional details, where applicable.

    Define the target state: Repeat the assessment of activity statements for the target state. Then gauge the organizational impact and complexity of improving each capability on a scale of very low to very high.

    Excerpt from Info-Tech's Project Portfolio Management Maturity Assessment Tool, the 'PPM Current State Target State Maturity Assessment Survey'. It has five columns whose purpose is denoted in notes. Column 1 'Category within the respective discipline'; Column 2 'Statement to consider'; Column 3 'Select the appropriate answer for current and target state'; Column 4 'Define the tool type'; Column 5 'Provide addition detail about the tool'.

    Analyze survey results for project and project portfolio management maturity

    Take stock of the gap between current state and target state.

    • What process areas have the biggest gap between current and target state?
    • What areas are aligned across current and target state?

    Identify what areas are currently the least and most mature.

    • What process area causes the most pain in the organization?
    • What process area is the organization’s lowest priority?

    Note the overall current process maturity.

    • After having done this exercise, does the overall maturity come as a surprise?
    • If so, what are some of the areas that were previously overlooked?
    A table and bar graph documenting and analysis of maturity survey results. The table has four columns labelled 'Process Area', 'Current Process Completeness', 'Current Maturity Level', and 'Target State Maturity'. Rows headers in the 'Process Area' column are 'Intake, Approval, and Prioritization', 'Resource Management', 'Portfolio Reporting', 'Project Closure and Benefits Realization', 'Portfolio Administration', and finally 'Overall Maturity'. The 'Current Process Completeness' column's values are in percentages. The 'Current Maturity Level' and 'Target State Maturity' columns' values can be one of the following: 'Absent', 'Initial', 'Defined', 'Repeatable', or 'Managed'. The bar chart visualizes the levels of the 'Target State' and 'Current State' with 'Absent' from 0-20%, 'Initial' from 20-40%, 'Defined' from 40-60%, 'Repeatable' from 60-80%, and 'Managed' from 80-100%.
    • Identify process areas with low levels of maturity
    • Spot areas of inconsistency between current and target state.
    • Assess the overall gap to get a sense of the magnitude of the effort required to get to the target state.
    • 100% doesn’t need to be the goal. Set a goal that is sustainable and always consider the value to effort ratio.

    Screenshot your results and put them into the MS Project and M365 Action Plan Template.

    Review the tool overview and plan to address gaps (tabs 3 & 4)

    Tool Overview:

    Analyze the applications used to support your project management and project portfolio management processes.

    Look for:

    • Tools that help with processes across the entire PM or PPM lifecycle.
    • Tools that are only used for one specific process.

    Reflect on the overlap between process areas with pain points and the current tools being used to complete this process.

    Consider the sustainability of the target-state tool choice

    Screenshot of a 'Tool Overview' table. Chart titled 'Current-to-Target State Supporting Tools by PPM Activity' documenting the current and target states of different supporting tools by PPM Activity. Tools listed are 'N/A', 'Standardized Document', 'Homegrown Tool', and 'Commercial Tool'.

    You have the option to create an action plan for each of the areas of improvement coming out of your maturity assessment.

    This can include:

    • Tactical Optimization Action: What is the main action needed to improve capability?
    • Related Actions: Is there a cross-over with any actions for other capabilities?
    • Timeframe: Is this near-term, mid-term, or long-term?
    • Proposed Start Date
    • Proposed Go-Live Date
    • RACI: Who will be responsible, accountable, consulted, and informed?
    • Status: What is the status of this action item over time?

    Determine the Future of Microsoft Project for Your Organization

    Phase 2: Weigh Your Implementation Options

    Phase 1: Determine Your Tool Needs

    Phase 2: Weigh Your Implementation Options

    Phase 3: Finalize Your Implementation Approach
    • Step 1.1: Survey the M365 work management landscape
    • Step 1.2: Perform a process maturity assessment to help inform your M365 starting point
    • Step 1.3: Consider the right MS Project licenses for your stakeholders
    • Step 2.1: Get familiar with extending Project for the web using Power Apps
    • Step 2.2: Assess the MS Gold Partner Community
    • Step 3.1: Prepare an action plan

    Phase Outcomes

    • A decision on how best to proceed (or not proceed) with Project for the web
    • A Partner outreach plan

    Step 2.1

    Get familiar with extending Project for the web using Power Apps

    Activities

    • Get familiar with Project for the web: how it differs from Microsoft’s traditional project offerings and where it is going
    • Understand the basics of how to extend Project for the web in Power Apps
    • Perform a feasibility test

    This step will walk you through the following activities:

    • Get familiar with Project for the web
    • Understand the basics of how to extend Project for the web in Power Apps
    • Perform a feasibility test to determine if taking a DIY approach to extending Project for the web is right for your organization currently

    This step usually involves the following participants:

    • Portfolio Manager (PMO Director)
    • Project Managers
    • Other relevant PMO stakeholders

    Outcomes of Step

    • A decision on how best to proceed (or not proceed) with Project for the web

    Project for the web is the latest of Microsoft’s project management offerings

    What is Project for the web?

    • First introduced in 2019 as Project Service, Project for the web (PFTW) is Microsoft’s entry into the world of cloud-based work management and lightweight project management options.
    • Built on the Power Platform and leveraging the Dataverse for data storage, PFTW integrates with the many applications that M365 users are already employing in their day-to-day work management and collaboration activities.
    • It is available as a part of your M365 subscription with the minimum activation of P1 license – it comes with P3 and P5 licenses as well.
    • From a functionality and user experience perspective, PFTW is closer to applications like Planner or Azure Boards than it is to traditional MS Project options.

    What does it do?

    • PFTW allows for task and dependency tracking and basic timeline creation and scheduling and offers board and grid view options. It also allows real-time coauthoring of tasks among team members scheduled to the same project.
    • PFTW also comes with a product/functionality Microsoft calls Roadmap, which allows users to aggregate multiple project timelines into a single view for reporting purposes.

    What doesn't it do?

    • With PFTW, Microsoft is offering noticeably less traditional project management functionality than its existing solutions. Absent are table stakes project management capabilities like critical path, baselining, resource load balancing, etc.

    Who is it for?

    • Currently, in its base lightweight project management option, PFTW is targeted toward occasional or part-time project managers (not the PMP-certified set) tasked with overseeing and/or collaborating on small to mid-sized initiatives and projects.

    Put Project for the web in perspective

    Out of the box, PFTW occupies a liminal space when it comes to work management options

    • More than a task management tool, but not quite a full project management tool
    • Not exactly a portfolio management tool, yet some PPM reporting functionality is inherent in the PFTW through Roadmap

    The table to the right shows some of the functionality in PFTW in relation to the task management functionality of Planner and the enterprise project and portfolio management functionality of Project Online.

    Table 2.1a Planner Project for the web Project Online
    Coauthoring on Tasks X X
    Task Planning X X X
    Resource Assignments X X X
    Board Views X X X
    MS Teams Integration X X X
    Roadmap X X
    Table and Gantt Views X X
    Task Dependency Tracking X X
    Timesheets X
    Financial Planning X
    Risks and Issues Tracking X
    Program Management X
    Advanced Portfolio Management X

    Project for the web will eventually replace Project Online

    • As early as 2018 Microsoft has been foreshadowing a transition away from the SharePoint-backed Project environments of Server and Online toward something based in Common Data Service (CDS) – now rebranded as the Dataverse.
    • Indeed, as recently as the spring of 2021, at its Reimagine Project Management online event, Microsoft reiterated its plans to sunset Project Online and transition existing Online users to the new environment of Project for the web – though it provided no firm dates when this might occur.
      • The reason for this move away from Online appears to be an acknowledgment that the rigidity of the tool is awkward in our current dynamic, collaborative, and overhead-adverse work management paradigm.
      • To paraphrase a point made by George Bullock, Sr. Product Marketing Manager, for Microsoft at the Reimagine Project Management event, teams want to manage work as they see fit, but the rigidity of legacy solutions doesn’t allow for this, leading to a proliferation of tools and data sprawl. (This comment was made during the “Overview of Microsoft Project” session during the Reimagine event.)

    PFTW is Microsoft’s proposed future-state antidote to this challenge. Its success will depend on how well users are able to integrate the solution into a wider M365 work management setting.

    "We are committed to supporting our customers on Project Online and helping them transition to Project for the Web. No end-of-support has been set for Project Online, but when the time comes, we will communicate our plans on the transition path and give you plenty of advance notice." (Heather Heide, Program Manager, Microsoft Planner and Project. This comment was made during the “Overview of Microsoft Project” session during the Reimagine event.)

    Project for the web can be extended beyond its base lightweight functionality

    Project for the web can be extended to add more traditional and robust project and project portfolio management functionality using the Power Platform.

    Microsoft plans to sunset Project Online in favor of PFTW will at first be a head-scratcher for those familiar with the extensive PPM functionality in Project Online and underwhelmed by the project and portfolio management in PFTW.

    However, having built the solution upon the Power Platform, Microsoft has made it possible to take the base functionality in PFTW and extend it to create a more custom, organizationally specific user experience.

    • With a little taste of what can be done with PFTW by leveraging the Power Platform – and, in particular, Power Apps – it becomes more obvious how we, as users, can begin to evolve the base tool toward a more traditional PPM solution and how, in time, Microsoft’s developers may develop the next iteration of PFTW into something more closely resembling Project Online.

    Before users get too excited about using these tools to build a custom PPM approach, we should consider the time, effort, and skills required. The slides ahead will take you through a series of considerations to help you gauge whether your PMO is ready to go it alone in extending the solution.

    Extending the tool enhances functionality

    Table 2.1a in this step displayed the functionality in PFTW in relation to the task management tool Planner and the robust PPM functionality in Online.

    The table to the right shows how the functionality in PFTW can differ from the base solution and Project Online when it is extended using the model-driven app option in Power Apps.

    Caveat: The list of functionality and processes in this table is sample data.

    This functionality is not inherent in the solution as soon as you integrate with Power Apps. Rather it must be built – and your success in developing these functions will depend upon the time and skills you have available.

    Table 2.1b Project for the web PFTW extended with PowerApps Project Online
    Critical Path X
    Timesheets X
    Financial Planning X X
    Risks and Issues Tracking X X
    Program Management X
    Status Updates X
    Project Requests X
    Business Cases X
    Project Charters X
    Resource Planning and Capacity Management X X
    Project Change Requests X

    Get familiar with the basics of Power Apps before you decide to go it alone

    While the concept of being able to customize and grow a commercial PPM tool is enticing, the reality of low-code development and application maintenance may be too much for resource-constrained PMOs.

    Long story short: Extending PFTW in Power Apps is time consuming and can be frustrating for the novice to intermediate user.

    It can take days, even weeks, just to find your feet in Power Apps, let alone to determine requirements to start building out a custom model-driven app. The latter activity can entail creating custom columns and tables, determining relationships between tables to get required outputs, in addition to basic design activities.

    Time-strapped and resource-constrained practitioners should pause before committing to this deployment approach. To help better understand the commitment, the slides ahead cover the basics of extending PFTW in Power Apps:

    1. Dataverse environments.
    2. Navigating Power App Designer and Sitemap Designer
    3. Customizing tables and forms in the Dataverse

    See Info-Tech’s M365 Project Portfolio Management Tool Guide for more information on Power Apps in general.

    Get familiar with Power Apps licensing

    Power Apps for 365 comes with E1 through E5 M365 licenses (and F3 and F5 licenses), though additional functionality can be purchased if required.

    While extending Project for the web with Power Apps does not at this time, in normal deployments, require additional licensing from what is included in a E3 or E5 license, it is not out of the realm of possibility that a more complex deployment could incur costs not included in the Power Apps for 365 that comes with your enterprise agreement.

    The table to the right shows current additional licensing options.

    Power Apps, Per User, Per App Plan

    Per User Plan

    Cost: US$10 per user per app per month, with a daily Dataverse database capacity of 40 MB and a daily Power Platform request capacity of 1,000. Cost: US$40 per user per month, with a daily Dataverse database capacity of 250 MB and a daily Power Platform request capacity of 5,000.
    What's included? This option is marketed as the option that allows organizations to “get started with the platform at a lower entry point … [or those] that run only a few apps.” Users can run an application for a specific business case scenario with “the full capabilities of Power Apps” (meaning, we believe, that unlicensed users can still submit data via an app created by a licensed user). What's included? A per-user plan allows licensed users to run unlimited canvas apps and model-driven apps – portal apps, the licensing guide says, can be “provisioned by customers on demand.” Dataverse database limits (the 250 MB and 5,000 request capacity mentioned above) are pooled at the per tenant, not the per user plan license, capacity.

    For more on Power Apps licensing, refer to Info-Tech’s Modernize Your Microsoft Licensing for the Cloud Era for more information.

    What needs to be configured?

    Extending Project for the web requires working with your IT peers to get the right environments configured based upon your needs.

    • PFTW data is stored in the Microsoft Dataverse (formerly Common Data Service or CDS).
    • The organization’s Dataverse can be made up of one to many environments based upon its needs. Environments are individual databases with unique proprieties in terms of who can access them and what applications can store data in them.
    • Project for the web supports three different types of environments: default, production, and sandbox.
    • You can have multiple instances of a custom PFTW app deployed across these environments and across different users – and the environment you choose depends upon the use case of each instance.

    Types of Environments

    • Default Environment

      • It is the easiest to deploy and get started with the PFTW Power App in the default environment. However, it is also the most restricted environment with the least room for configuration.
      • Microsoft recommends this environment for simple deployments or for projects that span the organization. This is because everyone in the organization is by default a member of this environment – and, with the least room for configuration, the app is relatively straightforward.
      • At minimum, you need one project license to deploy PFTW in the default environment.
    • Production Environment

      • This environment affords more flexibility for how a custom app can be configured and deployed. Unlike the default environment, deploying a production environment is a manual process (through the Power Platform Admin Center) and security roles need to be set to limit users who can access the environment.
      • Because users can be limited, production environments can be used to support more advanced deployments and can support diverse processes for different teams.
      • At present, you need at least five Project licenses to deploy to production environments.
    • Sandbox Environment

      • This environment is for users who are responsible for the creation of custom apps. It offers the same functionality as a production environment but allows users to make changes without jeopardizing a production environment.

    Resources to provide your IT colleagues with to help in your PFTW deployment:

    1. Project for the web admin help (Product Documentation, Microsoft)
    2. Advanced deployment for Project for the web (Video, Microsoft)
    3. Get Started with Project Power App (Product Support Documentation, Microsoft)
    4. Project for the Web Security Roles (Product Support Documentation, Microsoft)

    Get started creating or customizing a model-driven app

    With the proper environments procured, you can now start extending Project for the web.

    • Navigate to the environment you would like to extend PFTW within. For the purposes of the slides ahead, we’ll be using a sandbox environment for an example. Ensure you have the right access set up for production and sandbox environments of your own (see links on previous slide for more assistance).
    • To begin extending PFTW, the two core features you need to be familiar with before you start in Power Apps are (1) Tables/Entities and (2) the Power Apps Designer – and in particular the Site Map.

    From the Power Apps main page in 365, you can change your environment by selecting from the options in the top right-hand corner of the screen.

    Screenshot of the Power Apps “Apps” page in a sandbox environment. The Project App will appear as “Project” when the application is installed, though it is also easy to create an app from scratch.

    Model-driven apps are built around tables

    In Power Apps, tables (formerly called entities and still referred to as entities in the Power Apps Designer) function much like tables in Excel: they are containers of columns of data for tracking purposes. Tables define the data for your app, and you build your app around them.

    In general, there are three types of tables:

    • Standard: These are out-of-the box tables included with a Dataverse environment. Most standard tables can be customized.
    • Managed: These are tables that get imported into an environment as part of a managed solution. Managed tables cannot be customized.
    • Custom: These types of tables can either be imported from another solution or created directly in the Dataverse environment. To create custom tables, users need to have System Administrator or System Customizer security roles within the Dataverse.

    Tables can be accessed under Data banner on the left-hand panel of your Power Apps screen.

    The below is a list of standard tables that can be used to customize your Project App.

    A screenshot of the 'Data' banner in 'Power Apps' and a list of table names.

    Table Name

    Display Name

    msdyn_project Project
    msdyn_projectchange Change
    msdyn_projectprogram Program
    msdyn_projectrequest Request
    msdyn_projectrisk Risk
    msdyn_projectissue Issue
    msdyn_projectstatusreport Status

    App layouts are designed in the Power App Designer

    You configure tables with a view to using them in the design of your app in the Power Apps Designer.

    • If you’re customizing a Project for the web app manually installed into your production or sandbox environment, you can access Designer by highlighting the app from your list of apps on the Apps page and clicking “Edit” in the ribbon above.
      • If you’re creating a model-driven app from scratch, Designer will open past the “Create a New App” intro screen.
      • If you need to create separate apps in your environment for different PMOs or business units, it is as easy to create an app from scratch as it is to customize the manual install.
    • The App Designer is where you can design the layout of your model-driven app and employ the right data tables.
    Screenshot of the 'App Designer' screen in 'Power Apps'.

    The Site Map determines the navigation for your app, i.e. it is where you establish the links and pages users will navigate. We will review the basics of the sitemap on the next few slides.

    The tables that come loaded into your Project Power App environment (at this time, 37) via the manual install will appear in the Power Apps Designer in the Entity View pane at the bottom of the page. You do not have to use all of them in your design.

    Navigate the Sitemap Designer

    With the components of the previous two slides in mind, let’s walk through how to use them together in the development of a Project app.

    As addressed in the previous slide, the sitemap determines the navigation for your app, i.e. it is where you establish the links and the pages that users will navigate.

    To get to the Sitemap Designer, highlight the Project App from your list of apps on the Apps page and click “Edit” in the ribbon above. If you’re creating a model-driven app from scratch, Designer will open past the “Create a New App” intro screen.

    • To start designing your app layout, click the pencil icon beside the Site Map logo on the App Designer screen.
    • This will take you into the Sitemap Designer (see screenshot to the right). This is where you determine the layout of your app and the relevant data points (and related tables from within the Dataverse) that will factor into your Project App.
    • In the Sitemap Designer, you simply drag and drop the areas, groups, and subareas you want to see in your app’s user interface (see next slide for more details).
    Screenshot of the 'Sitemap Designer' in 'Power Apps'.

    Use Areas, Groups, and Subareas as building blocks for your App

    Screenshots of the main window and the right-hand panel in the 'Sitemap Designer', and of the subarea pop-up panel where you connect components to data tables. The first two separate elements into 'Area', 'Group', and 'Subarea'.

    Drag and drop the relevant components from the panel on the right-hand side of the screen into the main window to design the core pieces that will be present within your user interface.

    For each subarea in your design, use the pop-up panel on the right-hand side of the screen to connect your component the relevant table from within your Dataverse environment.

    How do Areas, Groups, and Subareas translate into an app?

    Screenshots of the main window in the 'Sitemap Designer' and of a left-hand panel from a published 'Project App'. There are notes defining the terms 'Area', 'Group', and 'Subarea' in the context of the screenshot.

    The names or titles for your Areas and Groups can be customized within the Sitemap Designer.

    The names or titles for your Subareas is dependent upon your table name within the Dataverse.

    Area: App users can toggle the arrows to switch between Areas.

    Group: These will change to reflect the chosen Area.

    Subarea: The tables and forms associated with each subarea.

    How to properly save and publish your changes made in the Sitemap Designer and Power Apps Designer:

    1. When you are done making changes to your components within the Sitemap Designer, and want your changes to go live, hit the “Publish” button in the top right corner; when it has successfully published, select “Save and Close.”
    2. You will be taken back to the Power App Designer homepage. Hit “Save,” then “Publish,” and then finally “Play,” to go to your app or “Save and Close.”

    How to find the right tables in the Dataverse

    While you determine which tables will play into your app in the Sitemap Designer, you use the Tables link to customize tables and forms.

    Screenshots of the tables search screen and the 'Tables' page under the 'Data' banner in 'Power Apps'.

    The Tables page under the Data banner in Power Apps houses all of the tables available in your Dataverse environment. Do not be overwhelmed or get too excited. Only a small portion of the tables in the Tables folder in Power Apps will be relevant when it comes to extending PFTW.

    Find the table you would like to customize and/or employ in your app and select it. The next slides will look at customizing the table (if you need to) and designing an app based upon the table.

    To access all the tables in your environment, you’ll need to ensure your filter is set correctly on the top right-hand corner of the screen, otherwise you will only see a small portion of the tables in your Dataverse environment.

    If you’re a novice, it will take you some time to get familiar with the table structure in the Dataverse.

    We recommend you start with the list of tables listed on slide. You can likely find something there that you can use or build from for most PPM purposes.

    How to customize a table (1 of 3)

    You won’t necessarily need to customize a table, but if you do here are some steps to help you get familiar with the basics.

    Screenshot of the 'Columns' tab, open in the 'msdyn_project table' in 'Power Apps'.

    In this screenshot, we are clicked into the msdyn_project (display name: Project) table. As you can see, there are a series of tabs below the name of the table, and we are clicked into the Columns tab. This is where you can see all of the data points included in the table.

    You are not able to customize all columns. If a column that you are not able to customize does not meet your needs, you will need to create a custom column from the “+Add column” option.

    “Required” or “Optional” status pertains to when the column or field is used within your app. For customizable or custom columns this status can be set when you click into each column.

    How to customize a table (2 of 3)

    Create a custom “Status” column.

    By way of illustrating how you might need to customize a table, we’ll highlight the “msdyn_project_statecode” (display name: Project Status) column that comes preloaded in the Project (msdyn_project) table.

    • The Project Status column only gives you a binary choice. While you are able to customize what that binary choice is (it comes preloaded with “Active” and “Inactive” as the options) you cannot add additional choices – so you cannot set it to red/yellow/green, the most universally adopted options for status in the project portfolio management world.
    • Because of this, let’s look at the effort involved in creating a choice and adding a custom column to your table based upon that choice.
    Screenshots of the '+New choice' button in the 'Choices' tab and the 'New choice' pane that opens when you click it.

    From within the Choices tab, click “+New choice” option to create a custom choice.

    A pane will appear to the right of your screen. From there you can give your choice a name, and under the “Items” header, add your list of options.

    Click save. Your custom choice is now saved to the Choices tab in the Dataverse environment and can be used in your table. Further customizations can be made to your choice if need be.

    How to customize a table (3 of 3)

    Back in the Tables tab, you can put your new choice to work by adding a column to a table and selecting your custom choice.

    Screenshots of the pop-up window that appear when you click '+Add Column', and details of what happens when you select the data type 'Choice'.

    Start by selecting “+ Add Column” at the top left-hand side of your table. A window will appear on the right-hand side of the page, and you will have options to name your column and choose the data type.

    As you can see in this screenshot to the left, data type options include text, number and date types, and many more. Because we are looking to use our custom choice for this example, we are going to choose “Choice.”

    When you select “Choice” as your data type, all of the choice options available or created in your Dataverse environment will appear. Find your custom choice – in this example the one name “RYG Status” – and click done. When the window closes, be sure to select “Save Table.”

    How to develop a Form based upon your table (1 of 3 – open the form editor)

    A form is the interface users will engage with when using your Project app.

    When the Project app is first installed in your environment, the main user form will be lacking, with only a few basic data options.

    This form can be customized and additional tabs can be added to your user interface.

    1. To do this, go to the table you want to customize.
    2. In the horizontal series of tabs at the top of the screen, below the table title select the “Forms” option.
    3. Click on the main information option or select Edit Form for the form with “Main” under its form type. A new window will open where you can customize your form.
    Screenshot of the 'Forms' tab, open in the 'msdyn_project' table in 'Power Apps'.

    Select the Forms tab.

    Start with the form that has “Main” as its Format Type.

    How to develop a Form based upon your table (2 of 3 – add a component)

    Screenshot of the 'Components' window in 'Power Apps' with a list of layouts as a window to the right of the main screen where you can name and format the chosen layout.

    You can add element like columns or sections to your form by selecting the Components window.

    In this example, we are adding a 1-Column section. When you select that option from the menu options on the left of the screen, a window will open to the right of the screen where you can name and format the section.

    Choose the component you would like to add from the layout options. Depending on the table element you are looking to use, you can also add input options like number inputs and star ratings and pull in related data elements like a project timeline.

    How to develop a Form based upon your table (3 of 3 – add table columns)

    Screenshot of the 'Table Columns' window in 'Power Apps' and instructions for adding table columns.

    If you click on the “Table Columns” option on the left-hand pane, all of the column options from within your table will appear in alphabetical order.

    When clicked within the form section you would like to add the new column to, select the column from the list of option in the left-hand pane. The new data point will appear within the section. You can order and format section elements as you would like.

    When you are done editing the form, click the “Save” icon in the top right-hand corner. If you are ready for your changes to go live within your Project App, select the “Publish” icon in the top right-hand corner. Your updated form will go live within all of the apps that use it.

    The good and the bad of extending Project for the web

    The content in this step has not instructed users how to extend PFTW; rather, it has covered three basic core pieces of Power Apps that those interesting in PFTW need to be aware of: Dataverse environments, the Power Apps and Sitemaps Designers, and Tables and associated Forms.

    Because we have only covered the very tip of the iceberg, those interested in going further and taking a DIY approach to extending PFTW will need to build upon these basics to unlock further functionality. Indeed, it takes work to develop the product into something that begins to resemble a viable enterprise project and portfolio management solution. Here are some of the good and the bad elements associated with that work:

    The Good:

    • You can right-size and purpose build: add as much or as little project management rigor as your process requires. Related, you can customize the solution in multiple ways to suit the needs of specific business units or portfolios.
    • Speed to market: it is possible to get up and running quickly with a minimum-viable product.

    The Bad:

    • Work required: to build anything beyond MVP requires independent research and trial and error.
    • Time required: to build anything beyond MVP requires time and skills that many PMOs don’t have.
    • Shadow support costs: ungoverned app creation could have negative support and maintenance impacts across IT.

    "The move to Power Platform and low code development will […increase] maintenance overhead. Will low code solution hit problems at scale? [H]ow easy will it be to support hundreds or thousands of small applications?

    I can hear the IT support desks already complaining at the thought of this. This part of the puzzle is yet to hit real world realities of support because non developers are busy creating lots of low code applications." (Ben Hosking, Software Developer and Blogger, "Why low code software development is eating the world")

    Quick start your extension with the Accelerator

    For those starting out, there is a pre-built app you can import into your environment to extend the Project for the web app without any custom development.

    • If the DIY approach in the previous slides was overwhelming, and you don’t have the budget for a MS Partner route in the near-term, this doesn’t mean that evolving your Project for the web app is unattainable.
    • Thanks to a partnership between OnePlan (one of the MS Gold Partners we detail in the next step) and Microsoft, Project for the web users have access to a free resource to help them evolve the base Project app. It’s called the “Project for the web Accelerator” (commonly referred to as “the Accelerator” for short).
    • Users interested in learning more about, and accessing, this free resource should refer to the links below:
      1. The Future of Microsoft Project Online (source: OnePlan).
      2. Introducing the Project Accelerator (source: Microsoft).
      3. Project for the web Accelerator (source: GitHub)
    Screen shot from one of the dashboards that comes with the Accelerator (image source: GitHub).

    2.1.1 Perform a feasibility test (1 of 2)

    15 mins

    As we’ve suggested, and as the material in this step indicates, extending PFTW in a DIY fashion is not small task. You need a knowledge of the Dataverse and Power Apps, and access to the requisite skills, time, and resources to develop the solution.

    To determine whether your PMO and organization are ready to go it alone in extending PFTW, perform the following activity:

    1. Convene a collection of portfolio, project, and PMO staff.
    2. Using the six-question survey on tab 5 of the Microsoft Project & M365 Licensing Tool (see screenshot to the right) as a jumping off point for a discussion, consider the readiness of your PMO or project organization to undertake a DIY approach to extending and implementing PFTW at this time.
    3. You can use the recommendations on tab 5 of the Microsoft Project & 365 Licensing Tool to inform your next steps, and input the gauge graphic in section 4 of the Microsoft Project & M365 Action Plan Template.
    Screenshots from the 'Project for the Web Extensibility Feasibility Test'.

    Go to tab 5 of the Microsoft Project & M365 Licensing Tool

    See next slide for additional activity details

    2.1.1 Perform a feasibility test (2 of 2)

    Input: The contents of this step, The Project for the Web Extensibility Feasibility Test (tab 5 in the Microsoft Project & 365 Licensing Tool)

    Output: Initial recommendations on whether to proceed and how to proceed with a DIY approach to extending Project for the web

    Materials: The Project for the Web Extensibility Feasibility Test (tab 5 in the Microsoft Project & 365 Licensing Tool)

    Participants: Portfolio Manager (PMO Director), Project Managers, Other relevant PMO stakeholders

    Step 2.2

    Assess the Microsoft Gold Partner Community

    Activities

    • Review what to look for in a Microsoft Partner
    • Determine whether your needs would benefit from reaching out to a Microsoft Partner
    • Review three key Partners from the North American market
    • Create a Partner outreach plan

    This step will walk you through the following activities:

    • Review what to look for in a Microsoft Partner.
    • Determine whether your needs would benefit from reaching out to a Microsoft Partner.
    • Review three key Partners from the North American market.

    This step usually involves the following participants:

    • Portfolio Manager (PMO Director)
    • Project Managers
    • Other relevant PMO stakeholders

    Outcomes of Step

    • A better understanding of MS Partners
    • A Partner outreach plan

    You don’t have to go it alone

    Microsoft has an established community of Partners who can help in your customizations and implementations of Project for the web and other MS Project offerings.

    If the content in the previous step seemed too technical or overly complex in a way that scared you away from a DIY approach to extending Microsoft’s latest project offering (and at some point in the near future, soon to be its only project offering), Project for the web, fear not.

    You do not have to wade into the waters of extending Project for the web alone, or for that matter, in implementing any other MS Project solution.

    Instead, Microsoft nurtures a community of Silver and Gold partners who offer hands-on technical assistance and tool implementation services. While the specific services provided vary from partner to partner, all can assist in the customization and implementation of any of Microsoft’s Project offerings.

    In this step we will cover what to look for in a Partner and how to assess whether you are a good candidate for the services of a Partner. We will also highlight three Partners from within the North American market.

    The basics of the Partner community

    What is a Microsoft Partner?

    Simply put, an MS Gold Partner is a software or professional services organization that provides sales and services related to Microsoft products.

    They’re resellers, implementors, integrators, software manufacturers, trainers, and virtually any other technology-related business service.

    • Microsoft has for decades opted out of being a professional services organization, outside of its very “leading edge” offerings from MCS (Microsoft Consulting Services) for only those technologies that are so new that they aren’t yet supported by MS Partners.
    • As you can see in the chart on the next slide, to become a silver or gold certified partner, firms must demonstrate expertise in specific areas of business and technology in 18 competency areas that are divided into four categories: applications and infrastructure, business applications, data and AI, and modern workplace and security.

    More information on what it takes to become a Microsoft Partner:

    1. Partner Center (Document Center, Microsoft)
    2. Differentiate your business by attaining Microsoft competencies (Document Center, Microsoft)
    3. Partner Network Homepage (Webpage, Microsoft)
    4. See which partner offer is right for you (Webpage, Microsoft)

    Types of partnerships and qualifications

    Microsoft Partner Network

    Microsoft Action Pack

    Silver Competency

    Gold Competency

    What is it?

    The Microsoft Partner Network (MPN) is a community that offers members tools, information, and training. Joining the MPN is an entry-level step for all partners. The Action Pack is an annual subscription offered to entry-level partners. It provides training and marketing materials and access to expensive products and licenses at a vastly reduced price. Approximately 5% of firms in the Microsoft Partner Network (MPN) are silver partners. These partners are subject to audits and annual competency exams to maintain silver status. Approximately 1% of firms in the Microsoft Partner Network (MPN) are gold partners. These partners are subject to audits and annual competency exams to maintain Gold status.

    Requirements

    Sign up for a membership Annual subscription fee While requirements can vary across competency area, broadly speaking, to become a silver partner firms must:
    • Pass regular exams and skills assessments, with at least two individuals on staff with Microsoft Certified Professional Status.
    • Hit annual customer, revenue, and licensing metrics.
    • Pay the annual subscription fee.
    While requirements can vary across competency area, broadly speaking, to become a gold partner firms must:
    • Pass regular exams and skills assessments, with at least two individuals on staff with Microsoft Certified Professional Status.
    • Hit annual customer, revenue, and licensing metrics.
    • Pay the annual subscription fee.

    Annual Fee

    No Cost $530 $1800 $5300

    When would a MS Partner be helpful?

    • Project management and portfolio management practitioners might look into procuring the services of a Microsoft Partner for a variety of reasons.
    • Because services vary from partner to partner (help to extend Project for the web, implement Project Server or Project Online, augment PMO staffing, etc.) we won’t comment on specific needs here.
    • Instead, the three most common conditions that trigger the need are listed to the right.

    Speed

    When you need to get results faster than your staff can grow the needed capabilities.

    Cost

    When the complexity of the purchase decision, implementation, communication, training, configuration, and/or customization cannot be cost-justified for internal staff, often because you’ll only do it once.

    Expertise & Skills

    When your needs cannot be met by the core Microsoft technology without significant extension or customization.

    Canadian Microsoft Partners Spotlight

    As part of our research process for this blueprint, Info-Tech asked Microsoft Canada for referrals and introductions to leading Microsoft Partners. We spent six months collaborating with them on fresh research into the underlying platform.

    These vendors are listed below and are highlighted in subsequent slides.

    Spotlighted Partners:

    Logo for One Plan. Logo for PMO Outsource Ltd. Logo for Western Principles.

    Please Note: While these vendors were referred to us by Microsoft Canada and have a footprint in the Canadian market, their footprints extend beyond this to the North American and global markets.

    A word about our approach

    Photo of Barry Cousins, Project Portfolio Management Practice Lead, Info-Tech Research Group.
    Barry Cousins
    Project Portfolio Management Practice Lead
    Info-Tech Research Group

    Our researchers have been working with Microsoft Project Online and Microsoft Project Server clients for years, and it’s fair to say that most of these clients (at some point) used a Microsoft Partner in their deployment. They’re not really software products, per se; they’re platforms. As a Microsoft Partner in 2003 when Project Server got its first big push, I heard it loud and clear: “Some assembly required. You might only make 7% on the licensing, but the world’s your oyster for services.”

    In the past few years, Microsoft froze the market for major Microsoft Project decisions by making it clear that the existing offering is not getting updates while the new offering (Project for the web) doesn’t do what the old one did. And in a fascinating timing coincidence, the market substantially adopted Microsoft 365 during that period, which enables access to Project for the web.

    Many of Info-Tech’s clients are justifiably curious, confused, and concerned, while the Microsoft Partners have persisted in their knowledge and capability. So, we asked Microsoft Canada for referrals and introductions to leading Microsoft Partners and spent six months collaborating with them on fresh research into the underlying platform.

    Disclosure: Info-Tech conducted collaborative research with the partners listed on the previous slide to produce this publication. Market trends and reactions were studied, but the only clients identified were in case studies provided by the Microsoft Partners. Info-Tech’s customers have been, and remain, anonymous. (Barry Cousins, Project Portfolio Management Practice Lead, Info-Tech Research Group)

    MS Gold Partner Spotlight:

    OnePlan

    Logo for One Plan.
    Headquarters: San Marcos, California, and Toronto, Ontario
    Number of Employees: ~80
    Active Since: 2007 (as EPMLive)
    Website: www.oneplan.ai

    Who are they?

    • While the OnePlan brand has only been the marketplace for a few years, the company has been a major player in MS Gold Partner space for well over a decade.
    • Born out of EPMLive in the mid-aughts, OnePlan Solutions has evolved through a series of acquisitions, including Upland, Tivitie, and most recently Wicresoft.

    What do they do?

    • Software: Its recent rebranding is largely because OnePlan Solutions is as much a software company as it is a professional services firm. The OnePlan software product is an impressive solution that can be used on its own to facilitate the portfolio approaches outlined on the next slide and that can also integrate with the tools your organization is already using to manage tasks (see here for a full rundown of the solutions within the Microsoft stack and beyond OnePlan can integrate with).
    • Beyond its ability to integrate with existing solutions, as a software product, OnePlan has modules for resource planning, strategic portfolio planning, financial planning, time tracking, and more.

    • PPM Consulting Services: The OnePlan team also offers portfolio management consulting services. See the next slide for a list of its approaches to project portfolio management.

    Markets served

    • US, Canada, Europe, and Australia

    Channel Differentiation

    • OnePlan scales to all the PPM needs of all industry types.
    • Additionally, OnePlan offers insights and functionality specific to the needs of BioTech-Pharma.

    What differentiates OnePlan?

    • OnePlan co-developed the Project Accelerator for Project for the web with Microsoft. The OnePlan team’s involvement in developing the Accelerator and making it free for users to access suggests it is aligned to and has expertise in the purpose-built and collaborative vision behind Microsoft’s move away from Project Online and toward the Power Platform and Teams collaboration.
    • 2021 MS Gold Partner of the Year. At Microsoft’s recent Microsoft Inspire event, OnePlan was recognized as the Gold Partner of the Year for Project and Portfolio Management as well as a finalist for Power Apps and Power Automate.
    • OnePlan Approaches: Below is a list of the services or approaches to project portfolio management that OnePlan provides. See its website for more details.
      • Strategic Portfolio Management: Align work to objectives and business outcomes. Track performance against the proposed objectives outcomes.
      • Agile Portfolio Management: Implement Agile practices across the organization, both at the team and executive level.
      • Adaptive Portfolio Management: Allow teams to use the project methodology and tools that best suit the work/team. Maintain visibility and decision making across the entire portfolio.
      • Professional Services Automation: Use automation to operate with greater efficiency.

    "OnePlan offers a strategic portfolio, financial and resource management solution that fits the needs of every PMO. Optimize your portfolio, financials and resources enterprise wide." (Paul Estabrooks, Vice President at OnePlan)

    OnePlan Case Study

    This case study was provided to Info-Tech by OnePlan.

    Brambles

    INDUSTRY: Supply Chain & Logistics
    SOURCE: OnePlan

    Overview: Brambles plays a key role in the delivery or return of products amongst global trading partners such as manufacturers, distributors and retailers.

    Challenge

    Brambles had a variety of Project Management tools with no easy way of consolidating project management data. The proliferation of project management solutions was hindering the execution of a long-term business transformation strategy. Brambles needed certain common and strategic project management processes and enterprise project reporting while still allowing individual project management solutions to be used as part of the PPM platform.

    Solution

    As part of the PMO-driven business transformation strategy, Brambles implemented a project management “operating system” acting as a foundation for core processes such as project intake, portfolio management, resource, and financial planning and reporting while providing integration capability for a variety of tools used for project execution.

    OnePlan’s new Adaptive PPM platform, combining the use of PowerApps and OnePlan, gives Brambles the desired PPM operating system while allowing for tool flexibility at the execution level.

    Results

    • Comprehensive picture of progress across the portfolio.
    • Greater adoption by allowing flexibility of work management tools.
    • Modern portfolio management solution that enables leadership to make confident decision.

    Solution Details

    • OnePlan
    • Project
    • Power Apps
    • Power Automate
    • Power BI
    • Teams

    Contacting OnePlan Solutions

    www.oneplan.ai

    Joe Larscheid: jlarscheid@oneplan.ai
    Paul Estabrooks: pestabrooks@oneplan.ai
    Contact Us: contact@oneplan.ai
    Partners: partner@oneplan.ai

    Partner Resources. OnePlan facilitates regular ongoing live webinars on PPM topics that anyone can sign up for on the OnePlan website.

    For more information on upcoming webinars, or to access recordings of past webinars, see here.

    Additional OnePlan Resources

    1. How to Extend Microsoft Teams into a Collaborative Project, Portfolio and Work Management Solution (on-demand webinar, OnePlan’s YouTube channel)
    2. What Does Agile PPM Mean To The Modern PMO (on-demand webinar, OnePlan’s YouTube channel)
    3. OnePlan is fused with the Microsoft User Experience (blog article, OnePlan)
    4. Adaptive Portfolio Management Demo – Bringing Order to the Tool Chaos with OnePlan (product demo, OnePlan’s YouTube channel)
    5. How OnePlan is aligning with Microsoft’s Project and Portfolio Management Vision (blog article, OnePlan)
    6. Accelerating Office 365 Value with a Hybrid Project Portfolio Management Solution (product demo, OnePlan’s YouTube channel)

    MS Gold Partner Spotlight:

    PMO Outsource Ltd.

    Logo for PMO Outsource Ltd.

    Headquarters: Calgary, Alberta, and Mississauga, Ontario
    Website: www.pmooutsource.com

    Who are they?

    • PMO Outsource Ltd. is a Microsoft Gold Partner and PMI certified professional services firm based in Alberta and Ontario, Canada.
    • It offers comprehensive project and portfolio management offerings with a specific focus on project lifecycle management, including demand management, resource management, and governance and communication practices.

    What do they do?

    • Project Online and Power Platform Expertise. The PMO Outsource Ltd. team has extensive knowledge in both Microsoft’s old tech (Project Server and Desktop) and in its newer, cloud-based technologies (Project Online, Project for the web, the Power Platform, and Dynamics 365). As the case study in two slides demonstrates, PMO Outsource Ltd. Uses its in-depth knowledge of the Microsoft suite to help organizations automate project and portfolio data collection process, create efficiencies, and encourage cloud adoption.
    • PPM Consulting Services: In addition to its Microsoft platform expertise, the PMO Outsource Ltd. team also offers project and portfolio management consulting services, helping organizations evolve their process and governance structures as well as their approaches to PPM tooling.

    Markets served

    • Global

    Channel Differentiation

    • PMO Outsource Ltd. scales to all the PPM needs of all industry types.

    What differentiates PMO Outsource Ltd.?

    • PMO Staff Augmentation. In addition to its technology and consulting services, PMO Outsource Ltd. offers PMO staff augmentation services. As advertised on its website, it offers “scalable PMO staffing solutions. Whether you require Project Managers, Business Analysts, Admins or Coordinators, [PMO Outsource Ltd.] can fulfill your talent search requirements from a skilled pool of resources.”
    • Multiple and easy-to-understand service contract packages. PMO Outsource Ltd. offers many prepackaged service offerings to suit PMOs’ needs. Those packages include “PMO Management, Admin, and Support,” “PPM Solution, Site and Workflow Configuration,” and “Add-Ons.” For full details of what’s included in these services packages, see the PMO Outsource Ltd. website.
    • PMO Outsource Ltd. Services: Below is a list of the services or approaches to project portfolio management that PMO Outsource Ltd. Provides. See its website for more details.
      • Process Automation, Workflows, and Tools. Facilitate line of sight by tailoring Microsoft’s technology to your organization’s needs and creating custom workflows.
      • PMO Management Framework. Receive a professionally managed PPM methodology as well as governance standardization of processes, tools, and templates.
      • Custom BI Reports. Leverage its expertise in reporting and dashboarding to create the visibility your organization needs.

    "While selecting an appropriate PPM tool, the PMO should not only evaluate the standard industry tools but also analyze which tool will best fit the organization’s strategy, budget, and culture in the long run." (Neeta Manghnani, PMO Strategist, PMO Outsource Ltd.)

    PMO Outsource Ltd. Case Study

    This case study was provided to Info-Tech by PMO Outsource Ltd.

    SAMUEL

    INDUSTRY: Manufacturing
    SOURCE: PMO Outsource Ltd.

    Challenge

    • MS Project 2013 Server (Legacy/OnPrem)
    • Out-of-support application and compliance with Office 365
    • Out-of-support third-party application for workflows
    • No capability for resource management
    • Too many manual processes for data maintenance and server administration

    Solution

    • Migrate project data to MS Project Online
    • Recreate workflows using Power Automate solution
    • Configure Power BI content packs for Portfolio reporting and resource management dashboards
    • Recreate OLAP reports from legacy environment using Power BI
    • Cut down nearly 50% of administrative time by automating PMO/PPM processes
    • Save costs on Server hardware/application maintenance by nearly 75%

    Full Case Study Link

    • For full details about how PMO Outsource Ltd. assisted Samuel in modernizing its solution and creating efficiencies, visit the Microsoft website where this case study is highlighted.

    Contacting PMO Outsource Ltd.

    www.pmooutsource.com

    700 8th Ave SW, #108
    Calgary, AB T2P 1H2
    Telephone : +1 (587) 355-3745
    6045 Creditview Road, #169
    Mississauga, ON L5V 0B1
    Telephone : +1 (289) 334-1228
    Information: info@pmooutsource.com
    LinkedIn: https://www.linkedin.com/company/pmo-outsource/

    Partner Resources. PMO Outsource Ltd.’s approach is rooted within a robust and comprehensive PPM framework that is focused on driving strategic outcomes and business success.

    For a full overview of its PPM framework, see here.

    Additional PMO Outsource Ltd. Resources

    1. 5 Benefits of PPM tools and PMO process automation (blog article, PMO Outsource Ltd.)
    2. Importance of PMO (blog article, PMO Outsource Ltd.)
    3. Meet the Powerful and Reimagined PPM tool for Everyone! (video, PMO Outsource Ltd. LinkedIn page)
    4. MS Project Tips: How to add #Sprints to an existing Project? (video, PMO Outsource Ltd. LinkedIn page)
    5. MS Project Tips: How to add a milestone to your project? (video, PMO Outsource Ltd. LinkedIn page)
    6. 5 Benefits of implementing Project Online Tools (video, PMO Outsource Ltd. LinkedIn page)

    MS Gold Partner Spotlight:

    Western Principles

    Logo for Western Principles.

    Headquarters: Vancouver, British Columbia
    Years Active: 16 Years
    Website: www.westernprinciples.com

    Who are they?

    • Western Principles is a Microsoft Gold Partner and UMT 360 PPM software provider based in British Columbia with a network of consultants across Canada.
    • In the last sixteen years, it has successfully conducted over 150 PPM implementations, helping in the implementation, training, and support of Microsoft Project offerings as well as UMT360 – a software solution provider that, much like OnePlan, enhances the PPM capabilities of the Microsoft platform.

    What do they do?

    • Technology expertise. The Western Principles team helps organizations maximize the value they are getting form the Microsoft Platform. Not only does it offer expertise in all the solutions in the MS Project ecosystem, it also helps organizations optimize their use and understanding of Teams, SharePoint, the Power Platform, and more. In addition to the Microsoft platform, Western Principles is partnered with many other technology providers, including UMT360 for strategic portfolio management, the Simplex Group for project document controls, HMS for time sheets, and FluentPro for integration, back-ups, and migrations.
    • PPM Consulting Services: In addition to its technical services and solutions, Western Principles offers PPM consulting and staff augmentation services.

    Markets served

    • Canada

    Channel Differentiation

    • Western Principles scales to all the PPM needs of all industry types, public and private sector.
    • In addition, its website offers persona-specific information based on the PPM needs of engineering and construction, new product development, marketing, and more.

    What differentiates Western Principles?

    • Gold-certified UMT 360 partner. In addition to being a Microsoft Gold Partner, Western Principles is a gold-certified UMT 360 partner. UMT 360 is a strategic portfolio management tool that integrates with many other work management solutions to offer holistic line of sight into the organization’s supply-demand pain points and strategic portfolio management needs. Some of the solutions UMT 360 integrates with include Project Online and Project for the web, Azure DevOps, Jira, and many more. See here for more information on the impressive functionality in UMT360.
    • Sustainment Services. Adoption can be the bane of most PPM tool implementations. Among the many services Western Principles offers, its “sustainment services” stand out. According to Western Principles’ website, these services are addressed to those who require “continual maintenance, change, and repair activities” to keep PPM systems in “good working order” to help maximize ROI.
    • Western Principles Services: In addition to the above, below is a list of some of the services that Western Principles offers. See its website for a full list of services.
      • Process Optimization: Determine your requirements and process needs.
      • Integration: Create a single source of truth.
      • Training: Ensure your team knows how to use the systems you implement.
      • Staff Augmentation: Provide experienced project team members based upon your needs.

    "One of our principles is to begin with the end in mind. This means that we will work with you to define a roadmap to help you advance your strategic portfolio … and project management capabilities. The roadmap for each customer is different and based on where you are today, and where you need to get to." (Western Principles, “Your Strategic Portfolio Management roadmap,” Whitepaper)

    Contacting Western Principles

    www.westernprinciples.com

    610 – 700 West Pender St.
    Vancouver, BC V6C 1G8
    +1 (800) 578-4155
    Information: info@westernprinciples.com
    LinkedIn: https://www.linkedin.com/company/western-principle...

    Partner Resources. Western Principles provides a multitude of current case studies on its home page. These case studies let you know what the firm is working on this year and the type of support it provides to its clientele.

    To access these case studies, see here.

    Additional Western Principles Resources

    1. Program and Portfolio Roll ups with Microsoft Project and Power BI (video, Western Principles YouTube Channel)
    2. Dump the Spreadsheets for Microsoft Project Online (video, Western Principles YouTube Channel)
    3. Power BI for Project for the web (video, Western Principles YouTube Channel)
    4. How to do Capacity Planning and Resource Management in Microsoft Project Online [Part 1 & Part 2] (video, Western Principles YouTube Channel)
    5. Extend & Integrate Microsoft Project (whitepaper, Western Principles)
    6. Your COVID-19 Return-to-Work Plan (whitepaper, Western Principles)

    Watch Info-Tech’s Analyst-Partner Briefing Videos to lean more

    Info-Tech was able to sit down with the partners spotlighted in this step to discuss the current state of the PPM market and Microsoft’s place within it.

    • All three partners spotlighted in this step contributed to Info-Tech’s research process for this publication.
    • For two of the partners, OnePlan and PMO Outsource Ltd., Info-Tech was able to record a conversation where our analysts and the partners discuss Microsoft’s current MS Project offerings, the current state of the PPM tool market, and the services and the approaches of each respective partner.
    • A third video briefing with Western Principles has not happened yet due to logistical reasons. We are hoping we can include a video chat with our peers at Western Principles in the near future.
    Screenshot form the Analyst-Partner Briefing Videos. In addition to the content covered in this step, you can use these videos for further information about the partners to inform your next steps.

    Download Info-Tech’s Analyst-Partner Briefing Videos (OnePlan & PMO Outsource Ltd.)

    2.2.1 Create a partner outreach plan

    1-3 hours

    Input: Contents of this step, List of additional MS Gold Partners

    Output: A completed partner outreach program

    Materials: MS Project & M365 Action Plan Template

    Participants: Portfolio Manager (PMO Director), PMO Admin Team, Project Managers, CIO

    1. With an understanding of the partner ecosystem, compile a working group of PMO peers and stakeholders to produce a gameplan for engaging the MS Gold Partner ecosystem.
      • For additional partner options see Microsoft’s Partner Page.
    2. Using slide 20 in Info-Tech’s MS Project and M365 Action Plan Template, document the Partners you would want or have scheduled briefings with.
      • As you go through the briefings and research process, document the pros and cons and areas of specialized associated with each vendor for your particular work management implementation.

    Download the Microsoft Project & M365 Action Plan Template

    2.2.2 Document your PM and PPM requirements

    1-3 hours

    Input: Project Portfolio Management Maturity Assessment, Project Management Maturity Assessment

    Output: MS Project & M365 Action Plan Template

    Materials: Project Portfolio Management Maturity Assessment, Project Management Maturity Assessment, MS Project & M365 Action Plan Template

    Participants: Portfolio Manager (PMO Director), PMO Admin Team, Project Managers, CIO

    1. As you prepare to engage the Partner Community, you should have a sense of where your project management and project portfolio management gaps are to better communicate your tooling needs.
    2. Leverage tab 4 from both your Project Portfolio Management Assessment and Project Management Assessment from step 1.3 of this blueprint to help document and communicate your requirements. Those tabs prioritize your project and portfolio management needs by highest impact for the organization.
    3. You can use the outputs of the tab to inform your inputs on slide 23 of the MS Project & M365 Action Plan Template to present to organizational stakeholders and share with the Partners you are briefing with.

    Download the Microsoft Project & M365 Action Plan Template

    Determine the Future of Microsoft Project for Your Organization

    Phase 3: Finalize Your Implementation Approach

    Phase 1: Determine Your Tool NeedsPhase 2: Weigh Your Implementation Options

    Phase 3: Finalize Your Implementation Approach

    • Step 1.1: Survey the M365 work management landscape
    • Step 1.2: Perform a process maturity assessment to help inform your M365 starting point
    • Step 1.3: Consider the right MS Project licenses for your stakeholders
    • Step 2.1: Get familiar with extending Project for the web using Power Apps
    • Step 2.2: Assess the MS Gold Partner Community
    • Step 3.1: Prepare an action plan

    Phase Outcomes

    An action plan concerning what to do with MS Project and M365 for your PMO or project organization.

    Step 3.1

    Prepare an action plan

    Activities

    • Compile the current state results
    • Prepare an Implementation Roadmap
    • Complete your presentation deck

    This step will walk you through the following activities:

    • Assess the impact of organizational change for the project
    • Develop your vision for stakeholders
    • Compile the current state results and document the implementation approach
    • Create clarity through a RACI and proposed implementation timeline

    This step usually involves the following participants:

    • Portfolio Manager (PMO Director)
    • PMO Admin Team
    • Business Analysts
    • Project Managers

    Outcomes of Step

    • Microsoft Project and M365 Action Plan

    Assess the impact of organizational change

    Be prepared to answer: “What’s in it for me?”

    Before jumping into licensing and third-party negotiations, ensure you’ve clearly assessed the impact of change.

    Tailor the work effort involved in each step, as necessary:

    1. Assess the impact
      • Use the impact assessment questions to identify change impacts.
    2. Plan for change
      • Document the impact on each stakeholder group.
      • Anticipate their response.
      • Curate a compelling message for each stakeholder group.
      • Develop a communication plan.
    3. Act according to plan
      • Identify your executive sponsor.
      • Enable the sponsor to drive change communication.
      • Coach managers on how they can drive change at the individual level.

    Impact Assessment Questions

    • Will the change impact how our clients/customers receive, consume, or engage with our products/services?
    • Will there be a price increase?
    • Will there be a change to compensation and/or rewards?
    • Will the vision or mission of the job change?
    • Will the change span multiple locations/time zones?
    • Are multiple products/services impacted by this change?
    • Will staffing levels change?
    • Will this change increase the workload?
    • Will the tools of the job be substantially different?
    • Will a new or different set of skills be needed?
    • Will there be a change in reporting relationships?
    • Will the workflow and approvals be changed?
    • Will there be a substantial change to scheduling and logistics?

    Master Organizational Change Management Practices blueprint

    Develop your vision for stakeholders

    After careful analysis and planning, it’s time to synthesize your findings to those most impacted by the change.

    Executive Brief

    • Prepare a compelling message about the current situation.
    • Outline the considerations the working group took into account when developing the action plan.
    • Succinctly describe the recommendations proposed by the working group.

    Goals

    • Identify the goals for the project.
    • Explain the details for each goal to develop the organizational rationale for the project.
    • These goals are the building blocks for the change communication that the executive sponsor will use to build a coalition of sponsors.

    Future State Vision

    • Quantify the high-level costs and benefits of moving forward with this project.
    • Articulate the future- state maturity level for both the project and project portfolio management process.
    • Reiterate the organizational rationale and drivers for change.

    "In failed transformations, you often find plenty of plans, directives, and programs, but no vision…A useful rule of thumb: If you can’t communicate the vision to someone in five minutes or less and get a reaction that signifies both understanding and interest, you are not yet done…" (John P. Kotter, Leading Change)

    Get ready to compile the analysis completed throughout this blueprint in the subsequent activities. The outputs will come together in your Microsoft Project and M365 Action Plan.

    Use the Microsoft Project & M365 Action Plan Template to help communicate your vision

    Our boardroom-ready presentation and communication template can be customized using the outputs of this blueprint.

    • Getting stakeholders to understand why you are recommending specific work management changes and then communicating exactly what those changes are and what they will cost is key to the success of your work management implementation.
    • To that end, the slides ahead walk you through how to customize the Microsoft Project & M365 Action Plan Template.
    • Many of the current-state analysis activities you completed during phase 1 of this blueprint can be directly made use of within the template as can the decisions you made and requirements you documented during phase 2.
    • By the end of this step, you will have a boardroom-ready presentation that will help you communicate your future-state vision.
    Screenshot of Info-Tech's Microsoft Project and M365 Action Plan Template with a note to 'Update the presentation or distribution date and insert your name, role, and organization'.

    Download Info-Tech’s Microsoft Project & M365 Action Plan Template

    3.1.1 Compile current state results

    1-3 hours

    Input: Force Field Analysis Tool, Tool Audit Workbook, Project Management Maturity Assessment Tool, Project Portfolio Management Maturity Assessment Tool

    Output: Section 1: Executive Brief, Section 2: Context and Constraints

    Materials: Microsoft Project and M365 Action Plan Template

    Participants: PMO Director, PMO Admin Team, Business Analysts, Project Managers

    1. As a group, review the results of the tools introduced throughout this blueprint. Use this information along with organizational knowledge to document the business context and current state.
    2. Update the driving forces for change and risks and constraints slides using your outputs from the Force Field Analysis Tool.
    3. Update the current tool landscape, tool satisfaction, and tool audit results slides using your outputs from the Tool Audit Workbook.
    4. Update the gap analysis results slides using your outputs from the Project Management and Project Portfolio Management Maturity Assessment Tools.

    Screenshots of 'Business Context and Current State' screen from the 'Force Field Analysis Tool', the 'Tool Audit Results' screen from the 'Tool Audit Workbook', and the 'Project Portfolio Management Gap Analysis Results' screen from the 'PM and PPM Maturity Assessments Tool'.

    Download the Microsoft Project & M365 Action Plan Template

    3.2.1 Option A: Prepare a DIY roadmap

    1-3 hours; Note: This is only applicable if you have chosen the DIY route

    Input: List of key PPM decision points, List of who is accountable for PPM decisions, List of who has PPM decision-making authority

    Output: Section 3: DIY Implementation Approach

    Materials: Microsoft Project and M365 Action Plan Template

    Participants: PMO Director, PMO Admin Team, Business Analysts, Project Managers

    1. As a group, review the results of the Microsoft Project and M365 Licensing Tool. Use this information along with organizational knowledge and discussion with the working group to complete Section 3: DIY Implementation Approach.
    2. Copy and paste your results from tab 5 of the Microsoft Project and M365 Licensing Tool. Update the Implementation Approach slide to detail the rationale for selecting this option.
    3. Update the Action Plan to articulate the details for total and annual costs of the proposed licensing solution.
    4. Facilitate a discussion to determine roles and responsibilities for the implementation. Based on the size, risk, and complexity of the implementation, create a reasonable timeline.
    Screenshots from the 'Microsoft Project and M365 Action Plan Template' outlining the 'DIY Implementation Approach'.

    Download the Microsoft Project and M365 Action Plan Template

    3.2.1 Option b: Prepare a Partner roadmap

    1-3 hours; Note: This is only applicable if you have chosen the Partner route

    Input: Microsoft Project and M365 Licensing Tool, Information on Microsoft Partners

    Output: Section 4: Microsoft Partner Implementation Route

    Materials: Microsoft Project and M365 Action Plan Template

    Participants: PMO Director, PMO Admin Team, Business Analysts, Project Managers

    1. As a group, review the results of the Microsoft Project and M365 Licensing Tool. Use this information along with organizational knowledge and discussion with the working group to complete Section 4: Microsoft Partner Implementation Route.
    2. Copy and paste your results from tab 5 of the Microsoft Project and M365 Licensing Tool. Update the Implementation Approach slide to detail the rationale for selecting this option.
    3. Develop an outreach plan for the Microsoft Partners you are planning to survey. Set targets for briefing dates and assign an individual to own any back-and-forth communication. Document the pros and cons of each Partner and gauge interest in continuing to analyze the vendor as a possible solution.
    4. Facilitate a discussion to determine roles and responsibilities for the implementation. Based on the size, risk, and complexity of the implementation, create a reasonable timeline.

    Screenshots from the 'Microsoft Project and M365 Action Plan Template' outlining the 'Microsoft Partner Implementation Route'.

    Microsoft Project and M365 Action Plan Template

    3.1.2 Complete your presentation deck

    1-2 hours

    Input: Outputs from the exercises in this blueprint

    Output: Section 5: Future-State Vision and Goals

    Materials: Microsoft Project and M365 Action Plan Template

    Participants: PMO Director, PMO Admin Team, Business Analysts, Project Managers

    1. Put the finishing touches on your presentation deck by documenting your future- state vision and goals.
    2. Prepare to present to your stakeholders.
      • Understand your audience, their needs and priorities, and their degree of knowledge and experiences with technology. This informs what to include in your presentation and how to position the message and goal.
    3. Review the deck beginning to end and check for spelling, grammar, and vertical logic.
    4. Practice delivering the vision for the project through several practice sessions.

    Screenshots from the 'Microsoft Project and M365 Action Plan Template' regarding finishing touches.

    Microsoft Project and M365 Action Plan Template

    Pitch your vision to key stakeholders

    There are multiple audiences for your pitch, and each audience requires a different level of detail when addressed. Depending on the outcomes expected from each audience, a suitable approach must be chosen. The format and information presented will vary significantly from group to group.

    Audience

    Key Contents

    Outcome

    Business Executives

    • Section 1: Executive Brief
    • Section 2: Context and Constraints
    • Section 5: Future-State Vision and Goals
    • Identify executive sponsor

    IT Leadership

    • Sections 1-5 with a focus on Section 3 or 4 depending on implementation approach
    • Get buy-in on proposed project
    • Identify skills or resourcing constraints

    Business Managers

    • Section 1: Executive Brief
    • Section 2: Context and Constraints
    • Section 5: Future-State Vision and Goals
    • Get feedback on proposed plan
    • Identify any unassessed risks and organizational impacts

    Business Users

    • Section 1: Executive Brief
    • Support the organizational change management process

    Summary of Accomplishment

    Problem Solved

    Knowledge Gained
    • How you work: Work management and the various ways of working (personal and team task management, strategic project portfolio management, formal project management, and enterprise project and portfolio management).
    • Where you need to go: Project portfolio management and project management current- and target-state maturity levels.
    • What you need: Microsoft Project Plans and requisite M365 licensing.
    • The skills you need: Extending Project for the web.
    • Who you need to work with: Get to know the Microsoft Gold Partner community.
    Deliverables Completed
    • M365 Tool Guides
    • Tool Audit Workbook
    • Force Field Analysis Tool
    • Project Portfolio Management Maturity Assessment Tool
    • Project Management Maturity Assessment Tool
    • Microsoft Project & M365 Action Plan Template

    If you would like additional support, have our analysts guide you through other phases as part of an Info-Tech workshop

    Contact your account representative for more information
    workshops@infotech.com
    1-888-670-8889

    Additional Support

    If you would like additional support, have our analysts guide you through other phases as part of an Info-Tech Workshop.

    Photo of Barry Cousins.
    Contact your account representative for more information
    workshops@infotech.com 1-888-670-8889

    To accelerate this project, engage your IT team in an Info-Tech workshop with an Info-Tech analyst team.

    Info-Tech analysts will join you and your team at your location or welcome you to Info-Tech’s historic Toronto office to participate in an innovative onsite workshop.

    The following are sample activities that will be conducted by Info-Tech analysts with your team:

    Perform a work management tool audit

    Gain insight into the tools that drive value or fail to drive value across your work management landscape with a view to streamline the organization’s tool ecosystem.

    Prepare an action plan for your tool needs

    Prepare the right work management tool recommendations for your IT teams and/or business units and develop a boardroom-ready presentation to communicate needs and next steps.

    Research Contributors and Experts

    Neeta Manghnani
    PMO Strategist
    PMO Outsource Ltd.

    Photo of Neeta Manghnani, PMO Strategist, PMO Outsource Ltd.
    • Innovative, performance-driven executive with significant experience managing Portfolios, Programs & Projects, and technical systems for international corporations with complex requirements. A hands-on, dynamic leader with over 20 years of experience guiding and motivating cross-functional teams. Highly creative and brings a blend of business acumen and expertise in multiple IT disciplines, to maximize the corporate benefit from capital investments.
    • Successfully deploys inventive solutions to automate processes and improve the functionality, scalability and security of critical business systems and applications. Leverages PMO/PPM management and leadership skills to meet the strategic goals and business initiatives.

    Robert Strickland
    Principal Consultant & Owner
    PMO Outsource Ltd.

    Photo of Robert Strickland, Principal Consultant and Owner, PMO Outsource Ltd.
    • Successful entrepreneur, leader, and technologist for over 15 years, is passionate about helping organizations leverage the value of SharePoint, O365, Project Online, Teams and the Power Platform. Expertise in implementing portals, workflows and collaboration experiences that create business value. Strategic manager with years of successful experience building businesses, developing custom solutions, delivering projects, and managing budgets. Strong transformational leader on large implementations with a technical pedigree.
    • A digital transformation leader helping clients move to the cloud, collaborate, automate their business processes and eliminate paper forms, spreadsheets and other manual practices.

    Related Info-Tech Research

    • Develop a Project Portfolio Management Strategy
      Time is money; spend it wisely.
    • Establish Realistic IT Resource Management Practices
      Holistically balance IT supply and demand to avoid overallocation.
    • Tailor Project Management Processes to Fit Your Projects
      Spend less time managing processes and more time delivering results

    Bibliography

    “13 Reasons not to use Microsoft Project.” Celoxis, 14 Sept. 2018. Accessed 17 Sept. 2021.

    Advisicon. “Project Online vs Project for the Web.” YouTube, 13 Nov. 2013. Accessed 17 Sept. 2021.

    Branscombe, Mary. “Is Project Online ready to replace Microsoft Project?” TechRepublic, 23 Jan. 2020. Accessed 17 Sept. 2021.

    Chemistruck, Dan. “The Complete Office 365 and Microsoft 365 Licensing Comparison.” Infused Innovations, 4 April 2019. Accessed 17 Sept. 2021.

    “Compare Project management solutions and costs.” Microsoft. Accessed 17 Sept. 2021.

    Day to Day Dynamics 365. “Microsoft Project for the web - Model-driven app.” YouTube, 29 Oct. 2019. Accessed 17 Sept. 2021.

    “Deploying Project for the web.” Microsoft, 24 Aug. 2021. Accessed 17 Sept. 2021.

    “Differentiate your business by attaining Microsoft competencies.” Microsoft, 26 Jan. 2021. Accessed 17 Sept. 2021.

    “Extend & Integrate Microsoft Project.” Western Principles. Accessed 17 Sept. 2021.

    “Get Started with Project Power App.” Microsoft. Accessed 17 Sept. 2021.

    Hosking, Ben. “Why low code software development is eating the world.” DevGenius, May 2021. Accessed 17 Sept. 2021.

    “How in the World is MS Project Still a Leading PM Software?” CBT Nuggets, 12 Nov. 2018. Accessed 17 Sept. 2021.

    Integent. “Project for the Web - Create a Program Entity and a model-driven app then expose in Microsoft Teams.” YouTube, 25 Mar. 2020. Accessed 17 Sept. 2021.

    “Introducing the Project Accelerator.” Microsoft, 10 Mar. 2021. Accessed 17 Sept. 2021.

    “Join the Microsoft Partner Network.” Microsoft. Accessed 17 Sept. 2021.

    Kaneko, Judy. “How Productivity Tools Can Lead to a Loss of Productivity.” Bluescape, 2 Mar. 2018 Accessed 17 Sept. 2021.

    Kotter, John. Leading Change. Harvard Business School Press, 1996.

    Leis, Merily. “What is Work Management.” Scoro. Accessed 17 Sept. 2021.

    Liu, Shanhong. “Number of Office 365 company users worldwide as of June 2021, by leading country.” Statistica, 2021. Web.

    Manghnani, Neeta. “5 Benefits of PPM tools and PMO process automation.” PMO Outsource Ltd., 11 Apr. 2021. Accessed 17 Sept. 2021.

    “Microsoft 365 and Office 365 plan options.” Microsoft, 31 Aug. 2021. Accessed 17 Sept. 2021.

    “Microsoft 365 for enterprise.” Microsoft. Accessed 17 Sept. 2021

    “Microsoft Office 365 Usage Statistics.” Thexyz blog, 18 Sept. 2020. Accessed 17 Sept. 2021.

    “Microsoft Power Apps, Microsoft Power Automate and Microsoft Power Virtual Agents Licensing Guide.” Microsoft, June 2021. Web.

    “Microsoft Project service description.” Microsoft, 31 Aug. 2021. Accessed 17 Sept. 2021.

    “Microsoft Project Statistics.” Integent Blog, 12 Dec. 2013. Accessed 17 Sept. 2021.

    Nanji, Aadil . Modernize Your Microsoft Licensing for the Cloud Era. Info-Tech Research Group, 12 Mar. 2020. Accessed 17 Sept. 2021.

    “Number of Office 365 company users worldwide as of June 2021, by leading country.” Statista, 8 June 2021. Accessed 17 Sept. 2021.

    “Overcoming disruption in a digital world.” Asana. Accessed 17 Sept. 2021.

    Pajunen, Antti. “Customizing and extending Project for the web.” Day to Day Dynamics 365, 20 Jan. 2020. Accessed 17 Sept. 2021.

    “Partner Center Documentation.” Microsoft. Accessed 17 Sept. 2021.

    Pragmatic Works. “Building First Power Apps Model Driven Application.” YouTube, 21 June 2019. Accessed 17 Sept. 2021.

    “Project architecture overview.” Microsoft, 27 Mar. 2020. Accessed 17 Sept. 2021.

    “Project for the web Accelerator.” GitHub. Accessed 17 Sept. 2021.

    “Project for the web admin help.” Microsoft, 28 Oct. 2019. Accessed 17 Sept. 2021.

    “Project for the Web – The New Microsoft Project.” TPG. Accessed 17 Sept. 2021.

    “Project for the Web Security Roles.” Microsoft, 1 July 2021. Accessed 17 Sept. 2021.

    “Project Online: Project For The Web vs Microsoft Project vs Planner vs Project Online.” PM Connection, 30 Nov. 2020. Accessed 17 Sept. 2021.

    Redmond, Tony. “Office 365 Insights from Microsoft’s FY21 Q2 Results.” Office 365 for IT Pros, 28 Jan. 2021. Accessed 17 Sept. 2021.

    Reimagine Project Management with Microsoft. “Advanced deployment for Project for the web.” YouTube, 4 Aug. 2021. Accessed 17 Sept. 2021.

    Reimagine Project Management with Microsoft. “Overview of Microsoft Project.” YouTube, 29 July 2021. Accessed 17 Sept. 2021.

    “See which partner offer is right for you.” Microsoft. Accessed 17 Sept. 2021.

    Shalomova, Anna. “Microsoft Project for Web 2019 vs. Project Online: What’s Best for Enterprise Project Management?” FluentPro, 23 July 2020. Accessed 17 Sept. 2021.

    Speed, Richard. “One Project to rule them all: Microsoft plots end to Project Online while nervous Server looks on.” The Register, 28 Sept. 2018. Accessed 17 Sept. 2021.

    Spataro, Jared. “A new vision for modern work management with Microsoft Project.” Microsoft, 25 Sept. 2018. Accessed 17 Sept. 2021.

    Stickel, Robert. “OnePlan Recognized as Winner of 2021 Microsoft Project & Portfolio Management Partner of the Year.” OnePlan, 8 July 2021. Accessed 17 Sept. 2021.

    Stickel, Robert. “The Future of Project Online.” OnePlan, 2 Mar. 2021. Accessed 17 Sept. 2021.

    Stickel, Robert. “What It Means to be Adaptive.” OnePlan, 24 May 2021. Accessed 17 Sept. 2021.

    “The Future of Microsoft Project Online.” OnePlan. Accessed 17 Sept. 2021.

    Weller, Joe. “Demystifying Microsoft Project Licensing.” Smartsheet, 10 Mar. 2016. Accessed 17 Sept. 2021.

    Western Principles Inc. “Dump the Spreadsheets for Microsoft Project Online.” YouTube, 2 July 2020. Accessed 17 Sept. 2021.

    Western Principles Inc. “Project Online or Project for the web? Which project management system should you use?” YouTube, 11 Aug. 2020. Accessed 17 Sept. 2021.

    “What is Power Query?” Microsoft, 22 July 2021. Web.

    Wicresoft. “The Power of the New Microsoft Project and Microsoft 365.” YouTube, 29 May 2020. Accessed 17 Sept. 2021.

    Wicresoft. “Why the Microsoft Power Platform is the Future of PPM.” YouTube, 11 June 2020. Accessed 17 Sept. 2021.

    Define Service Desk Metrics That Matter

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    • Parent Category Name: Service Desk
    • Parent Category Link: /service-desk
    • Consolidate your metrics and assign context and actions to ones currently tracked.
    • Establish tension metrics to see and tell the whole story.
    • Split your metrics for each stakeholder group. Assign proper cadences for measurements as a first step to building an effective dashboard.

    Our Advice

    Critical Insight

    • Identify the metrics that serve a real purpose and eliminate the rest. Establish a formal review process to ensure metrics are still valid, continue to provide the answers needed, and are at a manageable and usable level.

    Impact and Result

    • Tracking goal- and action-based metrics allows you to make meaningful, data-driven decisions for your service desk. You can establish internal benchmarks to set your own baselines.
    • Predefining the audience and cadence of each metric allows you to construct targeted dashboards to aid your metrics analysis.

    Define Service Desk Metrics That Matter Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Define Service Desk Metrics That Matter Storyboard – A deck that shows you how to look beyond benchmarks and rely on internal metrics to drive success.

    Deciding which service desk metrics to track and how to analyze them can be daunting. Use this deck to narrow down your goal-oriented metrics as a starting point and set your own benchmarks.

    • Define Service Desk Metrics That Matter Storyboard

    2. Service Desk Metrics Workbook – A tool to organize your service desk metrics.

    For each metric, consider adding the relevant overall goal, audience, cadence, and action. Use the audience and cadence of the metric to split your tracked metrics into various dashboards. Your final list of metrics and reports can be added to your service desk SOP.

    • Service Desk Metrics Workbook
    [infographic]

    Further reading

    Define Service Desk Metrics That Matter

    Look beyond benchmarks and rely on internal metrics to drive success.

    Analyst Perspective

    Don’t get paralyzed by benchmarks when establishing metrics

    When establishing a suite of metrics to track, it’s tempting to start with the metrics measured by other organizations. Naturally, benchmarking will enter the conversation. While benchmarking is useful, measuring you organization against others with a lack of context will only highlight your failures. Furthermore, benchmarks will highlight the norm or common practice. It does not necessarily highlight best practice.

    Keeping the limitations of benchmarking in mind, establish your own metrics suite with action-based metrics. Define the audience, cadence, and actions for each metric you track and pair them with business goals. Measure only what you need to.

    Slowly improve your metrics process over time and analyze your environment using your own data as your benchmark.

    Benedict Chang

    Research Analyst, Infrastructure & Operations

    Info-Tech Research Group

    Executive Summary

    Your Challenge

    • Measure the business value provided by the service desk.
    • Consolidate your metrics and assign context and actions to ones currently tracked.
    • Establish tension metrics to see and tell the whole story.
    • Split your metrics for each stakeholder group. Assign proper cadences for measurements as a first step to building an effective dashboard or effective dashboards.

    Common Obstacles

    • Becoming too focused on benchmarks or unidimensional metrics (e.g. cost, first-contact resolution, time to resolve) can lead to misinterpretation of the data and poorly informed actions.
    • Sifting through the many sources of data post hoc can lead to stalling in data analysis or slow reaction times to poor metrics.
    • Dashboards can quickly become cluttered with uninformative metrics, thus reducing the signal-to-noise ratio of meaningful data.

    Info-Tech's Approach

    • Use metrics that drive productive change and improvement. Track only what you need to report on.
    • Ensure each metric aligns with the desired business goal, is action-based, and includes the answers to what, why, how, and who.
    • Establish internal benchmarks by analyzing the trends from your own data to set baselines.
    • Act on the results of your metrics by adjusting targets and measuring success.

    Info-Tech Insight

    Identify the metrics that serve a real purpose and eliminate the rest. Establish a formal review process to ensure metrics are still valid, continue to provide the answers needed, and are at a manageable and usable level.

    Improve your metrics to align IT with strategic business goals

    The right metrics can tell the business how hard IT works and how well they perform.

    • Only 19% of CXOs feel that their organization is effective at measuring the success of IT projects with their current metrics.
    • Implementing the proper metrics can facilitate communication between the business division and IT practice.
    • The proper metrics can help IT know what issues the business has and how the CEO and CIO should tackle them.
    • If the goals above resonate with your organization, our blueprint Take Control of Infrastructure and Operations Metrics will take you through the right steps.

    Current Metrics Suite

    19% Effective

    36% Some Improvement Necessary

    45% Significant Improvement Necessary

    Source: Info-Tech Research Group’s CEO/CIO Alignment Diagnostic, 2019; N=622

    CXOs stress that value is the most critical area for IT to improve in reporting

    • You most likely have to improve your metrics suite by addressing business value.
    • Over 80% of organizations say they need improvement to their business value metrics, with 32% of organizations reporting that significant improvement is needed.
    • Of course, measuring metrics for service desk operations is important, but don’t forget business-oriented metrics such as measuring knowledgebase articles written for shift-left enablement, cost (time and money) of service desk tickets, and overall end-user satisfaction.

    The image shows a bar graph with percentages on the Y-Acis, and the following categories on the X-Axis: Business value metrics; Stakeholder satisfaction reporting; Risk metrics; Technology performance & operating metrics; Cost & Salary metrics; and Ad hoc feedback from executives and staff. Each bar is split into two sections, with the blue section marked a Significant Improvement Necessary, and the purple section labelled Some Improvement necessary. Two sections are highlighted with red circles: Business Value metrics--32% blue; 52% purple; and Technology performance & operating metrics--23% blue and 51% purple.

    Source: Info-Tech Research Group’s CEO/CIO Alignment Diagnostic, 2019; N=622

    Benchmarking used in isolation will not tell the whole story

    Benchmarks can be used as a step in the metrics process

    They can be the first step to reach an end goal, but if benchmarks are observed in isolation, it will only highlight your failures.

    Benchmarking relies on standardized models

    This does not account for all the unique variables that make up an IT organization.

    For example, benchmarks that include cost and revenue may include organizations that prioritize first-call resolution (FCR), but the variables that make up this benchmark model will be quite different within your own organization.

    Info-Tech Insight

    Benchmarks reflect the norm and common practice, not best practice.

    Benchmarks are open to interpretation

    Taking the time to establish proper metrics is often more valuable time spent than going down the benchmark rabbit hole.

    Being above or below the norm is neither a good nor a bad thing.

    Determining what the results mean for you depends on what’s being measured and the unique factors, characteristics, and priorities in your organization.

    If benchmark data is a priority within your IT organization, you may look up organizations like MetricNet, but keep the following in mind:

    Review the collected benchmark data

    See where IT organizations in your industry typically stand in relation to the overall benchmark.

    Assess the gaps

    Large gaps between yourself and the overall benchmark could indicate areas for improvement or celebration. Use the data to focus your analysis, develop deeper self-awareness, and prioritize areas for potential concern.

    Benchmarks are only guidelines

    The benchmark source data may not come from true peers in every sense. Each organization is different, so always explore your unique context when interpreting any findings.

    Rely on internal metrics to measure and improve performance

    Measure internal metrics over time to define goals and drive real improvement

    • Internally measured metrics are more reliable because they provide information about your actual performance over time. This allows for targeted improvements and objective measurements of your milestones.
    • Whether a given metric is the right one for your service desk will depend on several different factors, including:
      • The maturity and capability of your service desk processes
      • The volume of service requests and incidents
      • The complexity of your environment when resolving tickets
      • The degree to which your end users are comfortable with self-service

    Take Info-Tech’s approach to metrics management

    Use metrics that drive productive change and improvement. Track only what you need to report on.

    Ensure each metric aligns with the desired business goal, is action-based, and includes the answers to what, why, how, and who.

    Establish internal benchmarks by analyzing the trends from your own data to set baselines.

    Act on the results of your metrics by adjusting targets and measuring success.

    Define action-based metrics to cut down on analysis paralysis

    Every metric needs to be backed with the following criteria:

    • Defining audience, cadence, goal, and action for each metric allows you to keep your tracked metrics to a minimum while maximizing the value.
    • The audience and cadence of each metric may allow you to define targeted dashboards.

    Audience - Who is this metric tracked for?

    Goal - Why are you tracking this metric? This can be defined along with the CSFs and KPIs.

    Cadence - How often are you going to view, analyze, and action this metric?

    Action - What will you do if this metric spikes, dips, trends up, or trends down?

    Activity 1. Define your critical success factors and key performance indicators

    Critical success factors (CSFs) are high-level goals that help you define the direction of your service desk. Key performance indicators (KPIs) can be treated as the trend of metrics that will indicate that you are moving in the direction of your CSFs. These will help narrow the data you have to track and action (metrics).

    CSFs, or your overall goals, typically revolve around three aspects of the service desk: time spent on tickets, resources spent on tickets, and the quality of service provided.

    1. As a group, brainstorm the CSFs and the KPIs that will help narrow your metrics. Use the Service Desk Metrics Workbook to record the results.
    2. Look at the example to the right as a starting point.

    Example metrics:

    Critical success factor Key performance indicator
    High End-User Satisfaction Increasing CSAT score on transactional surveys
    High end-user satisfaction score
    Proper resolution of tickets
    Low time to resolve
    Low Cost per Ticket Decreasing cost per ticket (due to efficient resolution, FCR, automation, self-service, etc.)
    Improve Access to Self-Service (tangential to improve customer service) High utilization of knowledgebase
    High utilization of portal

    Download the Service Desk Metrics Workbook

    Activity 2. Define action-based metrics that align with your KPIs and CSFs

    1. Now that you have defined your goals, continue to fill the workbook by choosing metrics that align with those goals.
    2. Use the chart below as a guide. For every metric, define the cadence of measurement, audience of the metric, and action associated with the metric. There may be multiple metrics for each KPI.
    3. If you find you are unable to define the cadence, audience, or action associated with a metric, you may not need to track the metric in the first place. Alternatively, if you find that you may action a metric in the future, you can decide to start gathering data now.

    Example metrics:

    Critical success factor Key performance indicator Metric Cadence Audience Action
    High End-User Satisfaction Increasing CSAT score on transactional surveys Monthly average of ticket satisfaction scores Monthly Management Action low scores immediately, view long-term trends
    High end-user satisfaction score Average end-user satisfaction score from annual survey Annually IT Leadership View IT satisfaction trends to align IT with business direction
    Proper resolution of tickets Number of tickets reopened Weekly Service Desk Technicians Action reopened tickets, look for training opportunities
    SLA breach rate Daily Service Desk Technicians Action reopened tickets, look for training opportunities
    Low time to resolve Average TTR (incidents) Weekly Management Look for trends to monitor resources
    Average TTR by priority Weekly Management Look for TTR solve rates to align with SLA
    Average TTR by tier Weekly Management Look for improperly escalated tickets or shift-left opportunities

    Download the Service Desk Metrics Workbook

    Activity 3. Define the data ownership, metric viability, and dashboards

    1. For each metric, define where the data is housed. Ideally, the data is directly in the ticketing tool or ITSM tool. This will make it easy to pull and analyze.
    2. Determine how difficult the metric will be to pull or track. If the effort is high, decide if the value of tracking the metric is worth the hassle of gathering it.
    3. Lastly, for each metric, use the cadence and audience to place the metric in a reporting dashboard. This will help divide your metrics and make them easier to report and action.
    4. You may use the output of this exercise to add your tracked metrics to your service desk SOP.
    5. A full suite of metrics can be found in our Infrastructure & Operations Metrics Library in the Take Control of Infrastructure Metrics Storyboard. The metrics have been categorized by low, medium, and advanced capabilities for you.

    Example metrics:

    Metric Who Owns the Data? Efforts to Track? Dashboards
    Monthly average of ticket satisfaction scores Service Desk Low Monthly Management Meeting
    Average end-user satisfaction score Service Desk Low Leadership Meeting
    Number of tickets reopened Service Desk Low Weekly Technician Standup
    SLA breach rate Service Desk Low Daily Technician Standup
    Average TTR (incidents) Service Desk Low Weekly Technician Standup
    Average TTR by priority Service Desk Low Weekly Technician Standup
    Average TTR by tier Service Desk Low Weekly Technician Standup
    Average TTR (SRs) Service Desk Low Weekly Technician Standup
    Number of tickets reopened Service Desk Low Daily Technician Standup

    Download the Service Desk Metrics Workbook

    Keep the following considerations in mind when defining which metrics matter

    Keep the customer in mind

    Metrics are typically focused on transactional efficiency and process effectiveness and not what was achieved against the customers’ need and satisfaction.

    Understand the relationships between performance and metrics management to provide the end-to-end service delivery picture you are aiming to achieve.

    Don’t settle for tool defaults

    ITSM solutions offer an abundance of metrics to choose from. The most common ones are typically built into the reporting modules of the tool suite.

    Do not start tracking everything. Choose metrics that are specifically aligned to your organization’s desired business outcomes.

    Establish tension metrics to achieve balance

    Don’t ignore the correlation and context between the suites of metrics chosen and how one interacts and affects the other.

    Measuring metrics in isolation may lead to an incomplete picture or undesired technician behavior. Tension metrics help complete the picture and lead to proper actions.

    Adjust those targets

    An arbitrary target on a metric that is consistently met month over month is useless. Each metric should inform the overall performance by combining capable service level management and customer experience programs to prove the value IT is providing to the organization.

    Related Info-Tech Research

    Standardize the Service Desk

    This project will help you build and improve essential service desk processes, including incident management, request fulfillment, and knowledge management, to create a sustainable service desk.

    Take Control of Infrastructure and Operations Metrics

    Make faster decisions and improve service delivery by using the right metrics for the job.

    Analyze Your Service Desk Ticket Data

    Take a data-driven approach to service desk optimization.

    IT Diagnostics: Build a Data-Driven IT Strategy

    Our data-driven programs ask business and IT stakeholders the right questions to ensure you have the inputs necessary to build an effective IT strategy.

    Modernize Data Architecture for Measurable Business Results

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    • Data architecture projects have often failed in the past, causing businesses today to view the launch of a new project as a costly initiative with unclear business value.
    • New technologies in big data and analytics are requiring organizations to modernize their data architecture, but most organizations have failed to spend the time and effort refining the appropriate data models and blueprints that enable them to do so.
    • As the benefits for data architecture are often diffused across an organization’s information management practice, it can be difficult for the business to understand the value and necessity of data architecture.

    Our Advice

    Critical Insight

    • At the heart of tomorrow’s insights-driven enterprises is a modern data environment anchored in fit-for-purpose data architectures.
    • The role of traditional data architecture is transcending beyond organizational boundaries and its focus is shifting from “keeping the lights on” (i.e. operational data and BI) to providing game-changing insights gleaned from untapped big data.

    Impact and Result

    • Perform a diagnostic assessment of your present day architecture and identify the capabilities of your future “to be” environment to position your organization to capitalize on new opportunities in the data space.
    • Use Info-Tech’s program diagnostic assessment and guidance for developing a strategic roadmap to support your team in building a fit-for purpose data architecture practice.
    • Create a data delivery architecture that harmonizes traditional and modern architectural opportunities.

    Modernize Data Architecture for Measurable Business Results Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should modernize your data architecture, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Develop a data architecture vision

    Plan your data architecture project and align it with the business and its strategic vision.

    • Modernize Data Architecture for Measurable Business Results – Phase 1: Develop a Data Architecture Vision
    • Modernize Data Architecture Project Charter
    • Data Architecture Strategic Planning Workbook

    2. Assess data architecture capabilities

    Evaluate the current and target capabilities of your data architecture, using the accompanying diagnostic assessment to identify performance gaps and build a fit-for-purpose practice.

    • Modernize Data Architecture for Measurable Business Results – Phase 2: Assess Data Architecture Capabilities
    • Data Architecture Assessment and Roadmap Tool
    • Initiative Definition Tool

    3. Develop a data architecture roadmap

    Translate your planned initiatives into a sequenced roadmap.

    • Modernize Data Architecture for Measurable Business Results – Phase 3: Develop a Data Architecture Roadmap
    • Modernize Data Architecture Roadmap Presentation Template
    [infographic]

    Workshop: Modernize Data Architecture for Measurable Business Results

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Develop a Data Architecture (DA) Vision

    The Purpose

    Discuss key business drivers and strategies.

    Identify data strategies.

    Develop a data architecture vision.

    Assess data architecture practice capabilities. 

    Key Benefits Achieved

    A data architecture vision aligned with the business.

    A completed assessment of the organization’s current data architecture practice capabilities.

    Identification of "to be" data architecture practice capabilities.

    Identification of key gaps. 

    Activities

    1.1 Explain approach and value proposition

    1.2 Discuss business vision and key drivers

    1.3 Discover business pain points and needs

    1.4 Determine data strategies

    1.5 Assess DA practice capabilities

    Outputs

    Data strategies

    Data architecture vision

    Current and target capabilities for the modernized DA practice

    2 Assess DA Core Capabilities (Part 1)

    The Purpose

    Assess the enterprise data model (EDM).

    Assess current and target data warehouse, BI/analytics, and big data architectures.

    Key Benefits Achieved

    A completed assessment of the organization’s current EDM, data warehouse, BI and analytics, and big data architectures.

    Identification of "to be" capabilities for the organization’s EDM, data warehouse, BI and analytics, and big data architectures.

    Identification of key gaps.

    Activities

    2.1 Present an overarching DA capability model

    2.2 Assess current and target EDM capabilities

    2.3 Assess current/target data warehouse, BI/analytics, and big data architectures

    2.4 Identify gaps and high level strategies

    Outputs

    Target capabilities for EDM

    Target capabilities for data warehouse architecture, BI architecture, and big data architecture

    3 Assess DA Core Capabilities (Part 2)

    The Purpose

    Assess EDM.

    Assess current/target MDM, metadata, data integration, and content architectures.

    Assess dynamic data models.

    Key Benefits Achieved

    A completed assessment of the organization’s current MDM, metadata, data integration, and content architectures.

    Identification of “to be” capabilities for the organization’s MDM, metadata, data integration, and content architectures.

    Identification of key gaps.

    Activities

    3.1 Present an overarching DA capability model

    3.2 Assess current and target MDM, metadata, data integration, and content architectures

    3.3 Assess data lineage and data delivery model

    3.4 Identify gaps and high level strategies

    Outputs

    Target capabilities for MDM architecture, metadata architecture, data integration architecture, and document & content architecture

    Target capabilities for data lineage/delivery

    4 Analyze Gaps and Formulate Strategies

    The Purpose

    Map performance gaps and document key initiatives from the diagnostic assessment.

    Identify additional gaps and action items.

    Formulate strategies and initiatives to address priority gaps. 

    Key Benefits Achieved

    Prioritized gap analysis.

    Improvement initiatives and related strategies.

    Activities

    4.1 Map performance gaps to business vision, pain points, and needs

    4.2 Identify additional gaps

    4.3 Consolidate/rationalize/prioritize gaps

    4.4 Formulate strategies and actions to address gaps

    Outputs

    Prioritized gaps

    Data architecture modernization strategies

    5 Develop a Data Architecture Roadmap

    The Purpose

    Plot initiatives and strategies on a strategic roadmap.

    Key Benefits Achieved

    A roadmap with prioritized and sequenced initiatives.

    Milestone plan.

    Executive report. 

    Activities

    5.1 Transform strategies into a plan of action

    5.2 Plot actions on a prioritized roadmap

    5.3 Identify and discuss next milestone plan

    5.4 Compile an executive report

    Outputs

    Data architecture modernization roadmap

    Data architecture assessment and roadmap report (from analyst team)

    Sustain and Grow the Maturity of Innovation in Your Enterprise

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    • Parent Category Name: Innovation
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    • Customers are not waiting – they are insisting on change now. The recent litany of business failures and the ongoing demand for improved services means that “not in my backyard” will mean no backyard.
    • Positive innovation is about achieving tomorrow’s success today, where everyone is a leader and ideas and people can flourish – in every sector.

    Our Advice

    Critical Insight

    • Many innovation programs are not delivering value at a time when change is constant and is impacting both public and private sector organizations.
    • Organizations are not well-positioned in terms of leadership skills to advance their innovation programs.
    • Unlock your innovation potential by looking at your innovation projects on both a macro and micro level.
    • Innovation capacity is directly linked with creativity; allow your employees' creativity to flourish using Info-Tech’s positive innovation techniques.
    • Innovations need to be re-harvested each year in order to maximize your return on investment.

    Impact and Result

    • From an opportunity perspective, create an effective innovation program that spawns more innovations, realizes benefits from existing assets not fully being leveraged, and lays the groundwork for enhanced products and services.
    • This complementary toolkit and method (to existing blueprints/research) guides you to assess the “aspiration level” of innovations and the innovation program, assess the resources/capabilities that an entity has to date employed in its innovation program, and position IT for success to achieve the strategic objectives of the enterprise.

    Sustain and Grow the Maturity of Innovation in Your Enterprise Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should formalize processes to improve your innovation program, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Scope and define

    Understand your current innovation capabilities and create a mandate for the future of your innovation program.

    • Sustain and Grow the Maturity of Innovation in Your Enterprise – Phase 1: Scope and Define
    • Innovation Program Mandate and Terms of Reference Template
    • Innovation Program Overview Presentation Template
    • Innovation Assessment Tool

    2. Assess and aspire

    Assess opportunities for your innovation program on a personnel and project level, and provide direction on how to improve along these dimensions.

    • Sustain and Grow the Maturity of Innovation in Your Enterprise – Phase 2: Assess and Aspire
    • Appreciative Inquiry Questionnaire

    3. Implement and inspire

    Formalize the innovation improvements you identified earlier in the blueprint by mapping them to your IT strategy.

    • Sustain and Grow the Maturity of Innovation in Your Enterprise – Phase 3: Implement and Inspire
    • Innovation Planning Tool
    [infographic]

    Workshop: Sustain and Grow the Maturity of Innovation in Your Enterprise

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Pre-Work

    The Purpose

    Gather data that will be analyzed in the workshop.

    Key Benefits Achieved

    Information gathered with which analysis can be performed.

    Activities

    1.1 Do an inventory of innovations/prototypes underway.

    1.2 High-level overview of all existing project charters, and documentation of innovation program.

    1.3 Poll working group or key stakeholders in regards to scope of innovation program.

    Outputs

    Up-to-date inventory of innovations/prototypes

    Document review of innovation program and its results to date

    Draft scope of the innovation program and understanding of the timelines

    2 Scope and Define

    The Purpose

    Scope the innovation program and gain buy-in from major stakeholders.

    Key Benefits Achieved

    Buy-in from IT steering committee for innovation program improvements.

    Activities

    2.1 Establish or re-affirm values for the program.

    2.2 Run an initial assessment of the organization’s innovation potential (macro level).

    2.3 Set/reaffirm scope and budget for the program.

    2.4 Define or refine goals and outcomes for the program.

    2.5 Confirm/re-confirm risk tolerance of organization.

    2.6 Update/document innovation program.

    2.7 Create presentation to gain support from the IT steering committee.

    Outputs

    Innovation program and terms of reference

    Presentation on organization innovation program for IT steering committee

    3 Assess and Aspire

    The Purpose

    Analyze the current performance of the innovation program and identify areas for improvement.

    Key Benefits Achieved

    Identify actionable items that can be undertaken in order to improve the performance of the innovation program.

    Activities

    3.1 Assess your level of innovation per innovation project (micro level).

    3.2 Update the risk tolerance level of the program.

    3.3 Determine if your blend of innovation projects is ideal.

    3.4 Re-prioritize your innovation projects (if needed).

    3.5 Plan update to IT steering committee.

    3.6 Assess positive innovation assessment of team.

    3.7 Opportunity analysis of innovation program and team.

    Outputs

    Positive innovation assessment

    Re-prioritized innovation projects

    Updated presentation for IT steering committee

    4 Implement and Inspire

    The Purpose

    Formalize the innovation program by tying it into the IT strategy.

    Key Benefits Achieved

    A formalized innovation program that is closely tied to the IT strategy.

    Activities

    4.1 Update business context in terms of impact on IT implications.

    4.2 Update IT strategy in terms of impact and benefits of innovation program.

    4.3 Update/create innovation program implementation plan.

    4.4 Plan update for IT steering committee.

    Outputs

    Updated business context

    Updated IT strategy

    Innovation implementation plan, including roadmap

    Updated presentation given to IT steering committee

    Data Quality

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    Restore trust in your data by aligning your data management approach to the business strategy

    Develop Infrastructure & Operations Policies and Procedures

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    • Parent Category Name: Operations Management
    • Parent Category Link: /i-and-o-process-management
    • Time and money are wasted dealing with mistakes or missteps that should have been addressed by procedures or policies.
    • Standard operating procedures are less effective without a policy to provide a clear mandate and direction.
    • Adhering to policies is rarely a priority, as compliance often feels like an impediment to getting work done.
    • Processes aren’t measured or audited to assess policy compliance, which makes enforcing the policies next to impossible.

    Our Advice

    Critical Insight

    • Document what you need to document and forget the rest. Always check to see if you can use a previously approved policy before you create a new one. You may only need to create new guidelines or standards rather than approve a new policy.

    Impact and Result

    • Start with a comprehensive policy framework to help you identify policy gaps. Prioritize and address those policy gaps.
    • Create effective policies that are reasonable, measurable, auditable, and enforceable.
    • Create and document procedures to support policy changes.

    Develop Infrastructure & Operations Policies and Procedures Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should change your approach to developing Infrastructure & Operations policies and procedures, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Identify policy and procedure gaps

    Create a prioritized action plan for documentation based on business need.

    • Develop Infrastructure & Operations Policies and Procedures – Phase 1: Identify Policy and Procedure Gaps

    2. Develop policies

    Adapt policy templates to meet your business requirements.

    • Develop Infrastructure & Operations Policies and Procedures – Phase 2: Develop Policies
    • Availability and Capacity Management Policy
    • Business Continuity Management Policy
    • Change Control – Freezes & Risk Evaluation Policy
    • Change Management Policy
    • Configuration Management Policy
    • Firewall Policy
    • Hardware Asset Management Policy
    • IT Triage and Support Policy
    • Release Management Policy
    • Software Asset Management Policy
    • System Maintenance Policy – NIST
    • Internet Acceptable Use Policy

    3. Document effective procedures

    Improve policy adherence and service effectiveness through procedure standardization and documentation.

    • Develop Infrastructure & Operations Policies and Procedures – Phase 3: Document Effective Procedures
    • Capacity Plan Template
    • Change Management Standard Operating Procedure
    • Configuration Management Standard Operation Procedures
    • Incident Management and Service Desk SOP
    • DRP Summary Template
    • Service Desk Standard Operating Procedure
    • HAM Standard Operating Procedures
    • SAM Standard Operating Procedures
    [infographic]

    Further reading

    Develop Infrastructure & Operations Policies and Procedures

    Document what you need to document and forget the rest.

    Table of contents

    Project Rationale

    Project Outlines

    • Phase 1: Identify Policy and Procedure Gaps
    • Phase 2: Develop Policies
    • Phase 3: Document Effective Procedures

    Bibliography

    ANALYST PERSPECTIVE

    Document what you need to document now and forget the rest.

    "Most IT organizations struggle to create and maintain effective policies and procedures, despite known improvements to consistency, compliance, knowledge transfer, and transparency.

    The numbers are staggering. Fully three-quarters of IT professionals believe their policies need improvement, and the same proportion of organizations don’t update procedures as required.

    At the same time, organizations that over-document and under-document perform equally poorly on key measures such as policy quality and policy adherence. Take a practical, step-by-step approach that prioritizes the documentation you need now. Leave the rest for later."

    (Andrew Sharp, Research Manager, Infrastructure & Operations Practice, Info-Tech Research Group)

    Our understanding of the problem

    This Research Is Designed For:

    • Infrastructure Managers
    • Chief Technology Officers
    • IT Security Managers

    This Research Will Help You:

    • Address policy gaps
    • Develop effective procedures and procedure documentation to support policy compliance

    This Research Will Also Assist:

    • Chief Information Officers
    • Enterprise Risk and Compliance Officers
    • Chief Human Resources Officers
    • Systems Administrators and Engineers

    This Research Will Help Them:

    • Understand the importance of a coherent approach to policy development
    • Understand the importance of Infrastructure & Operations policies
    • Support Infrastructure & Operations policy development and enforcement

    Info-Tech Best Practice

    This blueprint supports templates for key policies and procedures that help Infrastructure & Operations teams to govern and manage internal operations. For security policies, see the NIST SP 800-171 aligned Info-Tech blueprint, Develop and Deploy Security Policies.

    Executive Summary

    Situation

    • Time and money are wasted dealing with mistakes or missteps that should have been addressed by procedures or policies.
    • Standard operating procedures are less effective without a policy to provide a clear mandate and direction.

    Complication

    • Existing policies were written, approved, signed – and forgotten for years because no one has time to maintain them.
    • Adhering to policies is rarely a priority, as compliance often feels like an impediment to getting work done.
    • Processes aren’t measured or audited to assess policy compliance, which makes enforcing the policies next to impossible.

    Resolution

    • Start with a comprehensive policy framework to help you identify policy gaps. Prioritize and address those policy gaps.
    • Create effective policies that are reasonable, measurable, auditable, and enforceable.
    • Create and document procedures to support policy changes.

    Info-Tech Insight

    1. Document what you need to document and forget the rest.
      Always check if a previously approved policy exists before you create a new one. You may only need to create new guidelines or standards rather than approve a new policy.
    2. Support policies with documented procedures.
      Build procedures that embed policy adherence in daily operations. Find opportunities to automate policy adherence (e.g. removing local admin rights from user computers).

    What are policies, procedures, and processes?

    A policy is a governing document that states the long-term goals of the organization and in broad strokes outlines how they will be achieved (e.g. a Data Protection Policy).

    In the context of policies, a procedure is composed of the steps required to complete a task (e.g. a Backup and Restore Procedure). Procedures are informed by required standards and recommended guidelines. Processes, guidelines, and standards are three pillars that support the achievement of policy goals.

    A process is higher level than a procedure – a set of tasks that deliver on an organizational goal.

    Better policies and procedures reduce organizational risk and, by strengthening the ability to execute processes, enhance the organization’s ability to execute on its goals.

    Visualization of policies, procedures, and processes using pillars. Two separate structures, 'Policy A' and 'Policy B', are each held up by three pillars labelled 'Standards', 'Procedures', and 'Guidelines'. Two lines pass through the pillars of both structures and are each labelled 'Value-creating process'.

    Document to improve governance and operational processes

    Deliver value

    Build, deliver, and support Infrastructure assets in a consistent way, which ultimately reduces costs associated with downtime, errors, and rework. A good manual process is the foundation for a good automated process.

    Simplify Training

    Use documentation for knowledge transfer. Routine tasks can be delegated to less-experienced staff.

    Maintain compliance

    Comply with laws and regulations. Policies are often required for compliance, and formally documented and enforced policies help the organization maintain compliance by mandating required due diligence, risk reduction, and reporting activities.

    Provide transparency

    Build an open kitchen. Other areas of the organization may not understand how Infra & Ops works. Your documentation can provide the answer to the perennial question: “Why does that take so long?”

    Info-Tech Best Practice

    Governance goals must be supported with effective, well-aligned procedures and processes. Use Info-Tech’s research to support the key Infrastructure & Operations processes that enable your business to create value.

    Document what you need to document – and forget the rest

    Half of all organizations believe their policy suite is insufficient. (Info-Tech myPolicies Survey Data (N=59))

    Pie chart with three sections labelled 'Too Many Policies and Procedures 14%', 'Adequate Policies and Procedures 37%', 'Insufficient Policies and Procedures 49%'

    Too much documentation and a lack of documentation are both ineffective. (Info-Tech myPolicies Survey Data (N=59))

    Two bar charts labelled 'Policy Adherence' and 'Policy Quality' each with three bars representing 'Too Many Policies and Procedures', 'Insufficient Policies and Procedures', and 'Adequate Policies and Procedures'. The values shown are an average score out of 5. For Policy Adherence: Too Many is 2.4, Insufficient is 2.1, and Adequate is 3.2. For Policy Quality: Too Many is 2.9, Insufficient is 2.6, and Adequate is 4.1.

    77% of IT professionals believe their policies require improvement. (Kaspersky Lab)

    Presenting: A COBIT-aligned policy suite

    We’ve developed a suite of effective policy templates for every Infra & Ops manager based on Info-Tech’s IT Management & Governance Framework.

    Policy templates and the related aspects of Info-Tech's IT Management & Governance Framework

    Info-Tech Best Practice

    Look for these symbols as you work through the deck. Prioritize and focus on the policies you work on first based on the value of the policy to the enterprise and the existing gaps in your governance structure.

    Project outline

    Phases

    1. Identify policy and procedure gaps 2. Develop policies 3. Document effective procedures

    Steps

    • Review and right-size the existing policy set
    • Create an action plan to address policy gaps
    • Modify policy templates and gather feedback
    • Implement, enforce, measure, and maintain new policies
    • Scope and outline procedures
    • Document and maintain procedures

    Outcomes

    Action list of policy and procedure gaps New or updated Infrastructure & Operations policies Procedure documentation

    Use these icons to help direct you as you navigate this research

    Use these icons to help guide you through each step of the blueprint and direct you to content related to the recommended activities.

    A small monochrome icon of a wrench and screwdriver creating an X.

    This icon denotes a slide where a supporting Info-Tech tool or template will help you perform the activity or step associated with the slide. Refer to the supporting tool or template to get the best results and proceed to the next step of the project.

    A small monochrome icon depicting a person in front of a blank slide.

    This icon denotes a slide with an associated activity. The activity can be performed either as part of your project or with the support of Info-Tech team members, who will come onsite to facilitate a workshop for your organization.

    Info-Tech offers various levels of support to best suit your needs

    DIY Toolkit

    Guided Implementation

    Workshop

    Consulting

    "Our team has already made this critical project a priority, and we have the time and capability, but some guidance along the way would be helpful." "Our team knows that we need to fix a process, but we need assistance to determine where to focus. Some check-ins along the way would help keep us on track." "We need to hit the ground running and get this project kicked off immediately. Our team has the ability to take this over once we get a framework and strategy in place." "Our team does not have the time or the knowledge to take this project on. We need assistance through the entirety of this project."

    Diagnostics and consistent frameworks used throughout all four options

    Accelerate policy development with a Guided Implementation

    Your trusted advisor is just a call away.

    • Identify Policy and Procedure Gaps (Calls 1-2)
      Assess current policies, operational challenges, and gaps. Mitigate significant risks first.
    • Create and Review Policies (Calls 2-4)
      Modify and review policy templates with an Info-Tech analyst.
    • Create and Review Procedures (Calls 4-6)
      Workflow procedures, using templates wherever possible. Review documentation best practices.

    Contact Info-Tech to set up a Guided Implementation with a dedicated advisor who will walk you through every stage of your policy development project.

    Develop Infrastructure & Operations Policies and Procedures

    Phase 1

    Identify Policy and Procedure Gaps

    PHASE 1: Identify Policy and Procedure Gaps

    Step 1.1: Review and right-size the existing policy set

    This step will walk you through the following activities:

    • Identify gaps in your existing policy suite
    • Document challenges to core Infrastructure & Operations processes
    • Identify documentation that can close gaps
    • Prioritize your documentation effort

    This step involves the following participants:

    • Infrastructure & Operations Manager
    • Infrastructure Supervisors

    Results & Insights

    • Results: A review of the existing policy suite and identification of opportunities for improvement.
    • Insights: Not all gaps necessarily require a fresh policy. Repurpose, refresh, or supplement existing documentation wherever appropriate.

    Conduct a policy review

    Associated Activity icon 1(a) 30 minutes per policy

    You’ve got time to review your policy suite. Make the most of it.

    1. Start with organizational requirements.
      • What initiatives are on the go? What policies or procedures do you have a mandate to create?
    2. Weed out expired and dated policies.
      • Gather your existing policies. Identify when each one was published or last reviewed.
      • Decide whether to retire, merge, or update expired or obviously dated policy.
    3. Review policy statements.
      • Check that the organization is adequately supporting policy statements with SOPs, standards, and guidelines. Ensure role-related information is up to date.
    4. Document and bring any gaps forward to the next activity. If no action is required, indicate that you have completed a review and submit the findings for approval.

    But they just want one policy...

    A review of your policy suite is good practice, especially when it hasn’t been done for a while. Why?
    • Existing policies may address what you’re trying to do with a new policy. Using or modifying an existing policy avoids overlap and contradiction and saves you the effort required to create, communicate, approve, and maintain a new policy.
    • Review the suite to validate that you’re addressing the most important challenges first.

    Brainstorm improvements for core Infrastructure & Operations processes

    Associated Activity icon 1(b) 1 hour

    Supplement the list of gaps from your policy review with process challenges.

    1. Write out key Infra & Ops–related processes – one piece of flipchart paper per process. You can work through all of these processes or cherry-pick the processes you want to improve first.
    2. With participants, write out in point form how you currently execute on these processes (e.g. for Asset Management, you might be tagging hardware, tracking licenses, etc.)
    3. Work through a “Start – Stop – Continue” exercise. Ask participants: What should we start doing? What must we stop doing? What do we do currently that’s valuable and must continue? Write ideas on sticky notes.
    4. Once you’ve worked through the “Start – Stop – Continue” exercise for all processes, group similar suggestions for improvements.

    Asset Management: Manage hardware and software assets across their lifecycle to protect assets and manage costs.

    Availability and Capacity Management: Balance current and future availability, capacity, and performance needs with cost-to-serve.

    Business Continuity Management: Continue operation of critical business processes and IT services.

    Change Management: Deliver technical changes in a controlled manner.

    Configuration Management: Define and maintain relationships between technical components.

    Problem Management: Identify incident root cause.

    Operations Management: Coordinate operations.

    Release and Patch Management: Deliver updates and manage vulnerabilities in a controlled manner.

    Service Desk: Respond to user requests and all incidents.

    PHASE 1: Identify Policy and Procedure Gaps

    Step 1.2: Create an action plan to address policy gaps

    This step will walk you through the following activities:

    • Identify challenges and gaps that can be addressed via documentation
    • Prioritize high-value, high-risk gaps

    This step involves the following participants:

    • Infrastructure & Operations Manager
    • Infrastructure Supervisors

    Results & Insights

    • Results: An action plan to tackle policy and procedures gaps, aligned with business requirements and business value.
    • Insights: Not all documentation is equally valuable. Prioritize documentation that delivers value and mitigates risk.

    Support policies with procedures, standards, and guidelines

    Use a working definition for each type of document.

    Policy: Directives, rules, and mandates that support the overarching, long-term goals of the organization.

    • Standards: Prescriptive, uniform requirements.
    • Procedures: Specific, detailed, step-by-step instructions for completing a task.
    • Guidelines: Non-enforceable, recommended best practices.

    Info-Tech Best Practice

    Take advantage of your Info-Tech advisory membership by scheduling review sessions with an analyst. We provide high-level feedback to ensure your documentation is clear, concise, and consistent and aligns with the governance objectives you’ve identified.

    Answer the following questions to decide if governance documentation can help close gaps

    Associated Activity icon 1(c) 30 minutes

    Documentation supports knowledge sharing, process consistency, compliance, and transparency. Ask the following questions:

    1. What is the purpose of the documentation?
      Procedures support task completion. Policies set direction and manage organizational risk.
    2. Should it be enforceable?
      Policies and standards are enforceable; guidelines are not. Procedures are enforceable in that they should support policy enforcement.
    3. What is the scope?
      To document a task, create a procedure. Set overarching rules with policies. Use standards and guidelines to set detailed rules and best practices.
    4. What’s the expected cadence for updates?
      Policies should be revisited and revised less frequently than procedures.

    Info-Tech Best Practice

    Reinvent the wheel? I don’t think so!

    Always check to see if a gap can be addressed with existing tools before drafting a new policy

    • Is there an existing policy that could be supported with new or updated procedures, technical standards, or guidelines?
    • Is there a technical control you can deploy that would enforce the terms of an existing, approved policy?
    • It may be simpler to amend an existing policy instead of creating a new one.

    Some problems can’t be solved by better documentation (or by documentation alone). Consider additional strategies that address people, process, and technology.

    Tackle high-value, high-risk gaps first

    Associated Activity icon 1(d) 30 minutes

    Prioritize your documentation effort.

    1. List each proposed piece of documentation on the board.
    2. Assign a score to the risk posed to the business by the lack of documentation and to the expected benefit of completing the documentation. Use a scoring scale between 1 and 3 such as the one on the right.
    3. Prioritize documentation that mitigates risks and maximizes benefits.
    4. If you need to break ties, consider effort required to develop, implement, and enforce policies or procedures.

    Example Scoring Scale

    Score Business risk of missing documentation Business benefit of value of documentation

    1

    Low: Affects ad hoc activities or non-critical data. Low: Minimal impact.

    2

    Moderate: Impacts productivity or internal goodwill. Moderate: Required periodically; some cross-training opportunities.

    3

    High: Impacts revenue, safety, or external goodwill. High: Save time for common or ongoing processes; extensive improvement to training/knowledge transfer.

    Info-Tech Insight

    Documentation pulls resources away from other important programs and projects, so ultimately it must be a demonstrably higher priority than other work. This exercise is designed to align documentation efforts with business goals.

    Phase 1: Review accomplishments

    Policy pillars: Standards, Procedures, Guidelines

    Summary of Accomplishments

    • Identified gaps in the existing policy suite and identified pain points in existing Infra & Ops processes.
    • Developed a list of policies and procedures that can address existing gaps and prioritized the documentation effort.

    Develop Infrastructure & Operations Policies and Procedures

    Phase 2

    Develop Policies

    PHASE 2: Develop Policies

    Step 2.1: Modify policy templates and gather feedback

    This step will walk you through the following activities:

    • Modify policy templates

    This step involves the following participants:

    • Infrastructure & Operations Manager
    • Technical Writer

    Results & Insights

    • Results: Your own COBIT-aligned policies built by modifying Info-Tech templates.
    • Insights: Effective policies are easy to read and navigate.

    Write Good-er: Be Clear, Consistent, and Concise

    Effective policies adhere to the three Cs of documentation.

    1. Be clear. Make it as easy as possible for a user to learn how to comply with your policy.
    2. Be consistent. Write policies that complement each other, not contradict each other.
    3. Be concise. Make it as quick and easy as possible to read and understand your policy.

    Info-Tech Best Practice

    To download the full suite of templates all at once, click the “Download Research” button on the research landing page on the website.

    Use the three Cs: Be Clear

    Understanding makes compliance possible. Create policy with the goal of making compliance as easy as possible. Use positive, simple language to convey your intentions and rationale to your audience. Staff will make an effort adhere to your policy when they understand the need and are able to comply with the terms.

    1. Choose a skilled writer. Select a writer who can write clearly and succinctly.
    2. Default to simple language and define key terms. Define scope and key terms upfront. Avoid using technical terms outside of technical documentation; if they’re necessary be sure to define them as well.
    3. Use active, positive language. Where possible, tell people what they can do, not what they can’t.
    4. Keep the structure simple. Complicated documents are less likely to be understood and read. Use short sentences and paragraphs. Lists are a helpful way to summarize important information. Guide your reader through the document with appropriately named section headers, tables of contents, and numeration.
    5. Add a process for handling exceptions. Refer to procedures, standards, and guidelines documentation. Try to keep these links as static as possible. Also, refer to a process for handling exceptions.
    6. Manage the integrity of electronic documents. When published electronically, the policy should have restricted editing access or should be published in a non-editable format. Access to the procedure and policy storage database for employees should be read-only.

    Info-Tech Insight

    Highly effective policies are easy to navigate. Your policies should be “skimmable.” Very few people will fully read a policy before accepting it. Make it easy to navigate so the reader can easily find the policy statements that apply to them.

    Use the three Cs: Be Consistent

    Ensure that policies are aligned with other organizational policies and procedures. It detracts from compliance if different policies prescribe different behavior in the same situation. Moreover, your policies should reflect the corporate culture and other company standards. Use your policies to communicate rules and get employees aligned with how your company works.

    1. Use standard sentences and paragraphs. Policies are usually expressed in short, standard sentences. Lists should also be used when necessary or appropriate.
    2. Remember the three Ws. When writing a policy, always be sure to clearly state what the rule is, when it should be applied, and who needs to follow it. Policies should clearly define their scope of application and whether directives are mandatory or recommended.
    3. Use an outline format. Using a numbered or outline format will make a document easier to read and will make content easier to look up when referring back to the document at a later time.
    4. Avoid amendments. Avoid the use of information that is quickly outdated and requires regular amendment (e.g. names of people).
    5. Reference a set of supplementary documents. Codify your tactics outside of the policy document, but make reference to them within the text. This makes it easier to ensure consistency in the behavior prescribed by your policies.

    "One of the issues is the perception that policies are rules and regulations. Instead, your policies should be used to say ‘this is the way we do things around here.’" (Mike Hughes CISA CGEIT CRISC, Principal Director, Haines-Watts GRC)

    Use the three Cs: Be Concise

    Reading and understanding policies shouldn’t be challenging, and it shouldn’t significantly detract from productive time. Long policies are more difficult to read and understand, increasing the work required for employees to comply with them. Put it this way: How often do you read the Terms and Conditions of software you’ve installed before accepting them?

    1. Be direct. The quicker you get to the point, the easier it is for the reader to interpret and comply with your policy.
    2. Your policy is a rule, not a recipe. Your policy should outline what needs to be accomplished and why – your standards, guidelines, and SOPs address the how.
    3. Keep policies short. Nobody wants to read a huge policy book, so keep your policies short.
    4. Use additional documentation where needed. In addition to making consistency easier, this shortens the length of your policies, making them easier to read.
    5. Policy still too large? Modularize it. If you have an extremely large policy, it’s likely that it’s too widely scoped or that you’re including statements that should be part of procedure documentation. Consider breaking your policy into smaller, focused, more digestible documents.

    "If the policy’s too large, people aren’t going to read it. Why read something that doesn’t apply to me?" (Carole Fennelly, Owner and Principal, cFennelly Consulting)

    "I always try to strike a good balance between length and prescriptiveness when writing policy. Your policies … should be short and describe the problem and your approach to solving it. Below policies, you write standards, guidelines, and SOPs." (Michael Deskin, Policy and Technical Writer, Canadian Nuclear Safety Commission)

    Customize policy documents

    Associated Activity icon 2(a) 1-2 hours per policy

    Use the policies templates to support key Infrastructure & Operations programs.

    INPUT: List of prioritized policies

    OUTPUT: Written policy drafts ready for review

    Materials: Policy templates

    Participants: Policy writer, Signing authority

    No policy template will be a perfect fit for your organization. Use Info-Tech’s research to develop your organization’s program requirements. Customize the policy templates to support those requirements.

    1. Work through policies from highest to lowest priority as defined in Phase 1.
    2. Follow the instructions written in grey text to customize the policy. Follow the three Cs when you write your policy.
    3. When your draft is finished, prepare to request signoff from your signing authority by reviewing the draft with an Info-Tech analyst.
    4. Complete the highest ranked three or four draft policies. Review all these policies with relevant stakeholders and include all relevant signing authorities in the signoff process.
    5. Rinse and repeat. Iterate until all relevant polices are complete.

    Request, Incident, and Problem Management

    An effective, timely service desk correlates with higher overall end-user satisfaction across all other IT services. (Info-Tech Research Group, 2016 (N=25,998))

    An icon for the 'DSS02 Service Desk' template. An icon for the 'DSS03 Incident and Problem Management' template.

    Use the following template to create a policy that outlines the goals and mandate for your service and support organization:

    • IT Triage and Support Policy

    Support the program and associated policy statements using Info-Tech’s research:

    • Standardize the Service Desk
    • Incident and Problem Management
    • Design & Build a User-Facing Service Catalog

    Embrace Standardization

    • Outline the support and service mandate with the policy. Support the policy with the methodology in Info-Tech’s research.
    • Over time, organizations without standardized processes face confusion, redundancies, and cost overruns. Standardization avoids wasting energy and effort building new solutions to solved issues.
    • Standard processes for IT services define repeatable approaches to work and sandbox creative activities.
    • Create tickets for every task and categorize them using a standard classification system. Use the resulting data to support root-cause analysis and long-term trend management.
    • Create a single point of contact for users for all incidents and requests. Escalate and resolve tickets faster.
    • Empower end users and technicians with knowledge bases that help them solve problems without intervention.

    Change, Release, and Patch Management

    Slow turnaround, unauthorized changes, and change-related incidents are all too familiar to many managers.

    An icon for the 'BAI06 Change Management' template. An icon for the 'BAI07 Release Management' template.

    Use the following templates to create policies that define effective patch, release, and change management:

    • Change Management Policy
    • Release and Patch Management Policy
    • Change Control – Freezes & Risk Evaluation Policy

    Ensure the policy is supported by using the following Info-Tech research:

    • Optimize Change Management

    Embrace Change

    • IT system owners resist change management when they see it as slow and bureaucratic.
    • At the same time, an increasingly interlinked technical environment may cause issues to appear in unexpected places. Configuration management systems are often not kept up to date, so preventable conflicts get missed.
    • No process exists to support the identification and deployment of critical security patches. Tracking down users to find a maintenance window takes significant, dedicated effort and intervention from the management team.
    • Create a unified change management process that reduces risk and is balanced in its approach toward deploying changes, while also maintaining throughput of patches, fixes, enhancements, and innovation.

    IT Asset Management (ITAM)

    A proactive, dynamic ITAM program will pay dividends in support, contract management, appropriate provisioning, and more.

    An icon for the 'BAI09 Asset Management' template.

    Start by outlining the requirements for effective asset management:

    • Hardware Asset Management Policy
    • Software Asset Management Policy

    Support ITAM policies with the following Info-Tech research:

    • Implement IT Asset Management

    Leverage Asset Data

    • Create effective, directional policies for your asset management program that provide a mandate for action. Support the policies with robust procedures, capable staff, and right-fit technology solutions.
    • Poor management of assets generally leads to higher costs due to duplicated purchases, early replacement, loss, and so on.
    • Visibility into asset location and ownership improves security and accountability.
    • A centralized repository of asset data supports request fulfilment and incident management.
    • Asset management is an ongoing program, not a one-off project, and must be resourced accordingly. Organizations often implement an asset management program and let it stagnate.

    "Many of the large data breaches you hear about… nobody told the sysadmin the client data was on that server. So they weren’t protecting and monitoring it." (Carole Fennelly, Owner and Principal, cFennelly Consulting)

    Business Continuity Management (BCM)

    Streamline the traditional approach to make BCM practical and repeatable.

    An icon for the 'DSS04 DR and Business Continuity' template.

    Set the direction and requirements for effective BCM:

    • Business Continuity Management Policy

    Support the BCM policy with the following Info-Tech research:

    • Create a Right-Sized Disaster Recovery Plan
    • Develop a Business Continuity Plan

    Build Organizational Resilience

    • Evidence of disaster recovery and business continuity planning is increasingly required to comply with regulations, mitigate business risk, and meet customer demands.
    • IT leaders are often asked to take the lead on business continuity, but overall accountability for business continuity rests with the board of directors, and each business unit must create and maintain its business continuity plan.
    • Set an organizational mandate for BCM with the policy.
    • Divide the business continuity mandate into manageable parcels of work. Follow Info-Tech’s practical methodology to tackle key disaster recovery and business continuity planning activities one at a time.

    Info-Tech Best Practice

    Governance goals must be supported with effective, well-aligned procedures and processes. Use Info-Tech’s research to support the key Infrastructure & Operations processes that enable your business to create value.

    Availability, Capacity, and Operations Management

    What was old is new again. Use time-tested techniques to manage and plan cloud capacity and costs.

    An icon for the 'BAI04 Availability and Capacity Management' template. An icon for the 'DSS01 Operations Management' template. An icon for the 'BAI10 Configuration Management' template.

    Set the direction and requirements for effective availability and capacity management:

    • Availability and Capacity Management Policy
    • System Maintenance Policy – NIST

    Support the policy with the following Info-Tech research:

    • Develop an Availability and Capacity Management Plan
    • Improve IT Operations Management
    • Develop an IT Infrastructure Services Playbook

    Mature Service Delivery

    • Hybrid IT deployments – managing multiple locations, delivery models, and service providers – are the future of IT. Hybrid deployments significantly complicate capacity planning and operations management.
    • Effective operations management practices develop structured processes to automate activities and increase process consistency across the IT organization, ultimately improving IT efficiency.
    • Trying to add mature service delivery can feel like playing whack-a-mole. Systematically improve your service capabilities using the tactical, iterative approach outlined in Improve IT Operations Management.

    Enhance your overall security posture with a defensible, prescriptive policy suite

    Align your security policy suite with NIST Special Publication 800-171.

    Security policies support the organization’s larger security program. We’ve created a dedicated research blueprint and a set of templates that will help you build security policies around a robust framework.

    • Start with a security charter that aligns the security program with organizational objectives.
    • Prioritize security policies that address significant risks.
    • Work with technical and business stakeholders to adapt Info-Tech’s NIST SP 800-171–aligned policy templates (at right) to reflect your organizational objectives.

    A diagram listing all the different elements in a 'Security Charter': 'Access Control', 'Audit & Acc.', 'Awareness and Training', 'Config. Mgmt.', 'Identification and Auth.', 'Incident Response', 'Maintenance', 'Media Protection', 'Personnel Security', 'Physical Protection', 'Risk Assessment', 'Security Assessment', 'System and Comm. Protection', and 'System and Information Integrity'.

    Review and download Info-Tech's blueprint Develop and Deploy Security Policies.

    Info-Tech Best Practice

    Customize Info-Tech’s policy framework to align your policy suite to NIST SP 800-171. Given NIST’s requirements for the control of confidential information, organizations that align their policies to NIST standards will be in a strong governance position.

    PHASE 2: Develop Policies

    Step 2.2: Implement, enforce, measure, and maintain new policies

    This step will walk you through the following activities:

    • Gather stakeholder feedback
    • Identify preventive and detective controls
    • Identify required supports
    • Seek policy approval
    • Establish roles and responsibilities for policy maintenance

    This step involves the following participants:

    • Infrastructure & Operations Manager
    • Infrastructure Supervisors
    • Technical Writer
    • Policy Stakeholders

    Results & Insights

    • Results: Well-supported policies that have received signoff.
    • Insights: If you’re not prepared to enforce the policy, you might not actually need a policy. Use the policy statements as guidelines or standards, create and implement procedures, and build a culture of compliance. Once you can confidently execute on required controls, seek signoff.

    Gather feedback from users to assess the feasibility of the new policies

    Associated Activity icon 2(b) Review period: 1-2 weeks

    Once the policies are drafted, roundtable the drafts with stakeholders.

    INPUT: Draft policies

    OUTPUT: Reviewed policy drafts ready for approval

    Materials: Policy drafts

    Participants: Policy stakeholders

    1. Form a test group of users who will be affected by the policy in different ways. Keep the group to around five staff.
    2. Present new policies to the testers. Allow them to read the documents and attempt to comply with the new policies in their daily routines.
    3. Collect feedback from the group.
      • Consider using interviews, email surveys, chat channels, or group discussions.
      • Solicit ideas on how policy statements could be improved or streamlined.
    4. Make reasonable changes to the first draft of the policies before submitting them for approval. Policies will only be followed if they’re realistic and user friendly.

    Info-Tech Best Practice

    Allow staff the opportunity to provide input on policy development. Giving employees a say in policy development helps avoid obstacles down the road. This is especially true if you’re trying to change behavior rather than lock it in.

    Develop mechanisms for monitoring and enforcement

    Associated Activity icon 2(c) 20 minutes per policy

    Brainstorm preventive and detective controls.

    INPUT: Draft policies

    OUTPUT: Reviewed policy drafts ready for approval

    Materials: Policy drafts

    Participants: Policy stakeholders

    Preventive controls are designed to discourage or pre-empt policy breaches before they occur. Training, approvals processes, and segregation of duties are examples of preventive controls. (Ohio University)

    Detective controls help enforce the policy by identifying breaches after they occur. Forensic analysis and event log auditing are examples of detective controls. (Ohio University)

    Not all policies require the same level of enforcement. Policies that are required by law or regulation generally require stricter enforcement than policies that outline best practices or organizational values.

    Identify controls and enforcement mechanisms that are in line with policy requirements. Build control and enforcement into procedure documentation as needed.

    Suggestions:

    1. Have staff sign off on policies. Disclose any monitoring/surveillance.
    2. Ensure consequences match the severity of the infraction. Document infractions and ensure that enforcement is applied consistently across all infractions.
    3. Automatic controls shouldn’t get in the way of people’s ability to do their jobs. Test controls with users before you roll them out widely.

    Support the policy before seeking approval

    A policy is only as strong as its supporting pillars.

    Create Standards

    Standards are requirements that support policy adherence. Server builds and images, purchase approval criteria, and vulnerability severity definitions can all be examples of standards that improve policy adherence.

    Where reasonable, use automated controls to enforce standards. If you automate the control, consider how you’ll handle exceptions.

    Create Guidelines

    If no standards exist – or best practices can’t be monitored and enforced, as standards require – write guidelines to help users remain in compliance with the policy.

    Create Procedures: We’ll cover procedure development and documentation in Phase 3.

    Info-Tech Insight

    In general, failing to follow or strictly enforce a policy creates a risk for the business. If you’re not confident a policy will be followed or enforced, consider using policy statements as guidelines or standards as an interim measure as you update procedures and communicate and roll out changes that support adherence and enforcement.

    Seek approval and communicate the policy

    Policies ultimately need to be accepted by the business.

    • Once the drafts are completed, identify who is in charge of approving the policies.
    • Ensure all stakeholders understand the importance, context, and repercussions of the policies.
    • The approvals process is about appropriate oversight of the drafted policies. For example:
      • Do the policies satisfy compliance and regulatory requirements?
      • Do the policies work with the corporate culture?
      • Do the policies address the underlying need?

    If the draft is rejected:

    • Acquire feedback and make revisions.
    • Resubmit for approval.

    If the draft is approved:

    • Set the effective date and a review date.
    • Begin communication, training, and implementation.
    • Employees must know that there are new policies and understand the steps they must take to comply with the policies in their work.
    • Employees must be able to interpret, understand, and know how to act upon the information they find in the policies.
    • Employees must be informed on where to get help or ask questions and from whom to request policy exceptions.

    "A lot of board members and executive management teams… don’t understand the technology and the risks posed by it." (Carole Fennelly, Owner and Principal, cFennelly Consulting)

    Identify policy management roles and responsibilities

    Associated Activity icon 2(d) 30 minutes

    Discuss and assign roles and responsibilities for ongoing policy management.

    Role

    Responsibilities

    Executive sponsor

  • Supports the program at the highest levels of the business, as needed
  • Program lead

  • Leads the Infrastructure & Operations policy management program
  • Identifies and communicates status updates to the executive sponsor and the project team
  • Coordinates business demands and interviews and organizes stakeholders to identify requirements
  • Manages the work team and coordinates policy rollout
  • Policy writer

  • Authors and updates policies based on requirements
  • Coordinates with outsourced editor for completion of written documents
  • IT infrastructure SMEs

  • Provide technical insight into capabilities and limitations of infrastructure systems
  • Provide advice on possible controls that can aid policy rollout, monitoring, and enforcement
  • Legal expert

  • Provides legal advice on the policy’s legal terms and enforceability
  • "Whether at the level of a government, a department, or a sub-organization: technology and policy expertise complement one another and must be part of the conversation." (Peter Sheingold, Portfolio Manager, Cybersecurity, MITRE Corporation)

    Phase 2: Review accomplishments

    Effective Policies: Clear, Consistent, and Concise

    An icon for the 'DSS02 Service Desk' template.

    An icon for the 'DSS03 Incident and Problem Management' template.

    An icon for the 'BAI06 Change Management' template.

    An icon for the 'BAI07 Release Management' template.

    An icon for the 'BAI09 Asset Management' template.

    An icon for the 'DSS04 DR and Business Continuity' template.

    An icon for the 'BAI04 Availability and Capacity Management' template.

    An icon for the 'DSS01 Operations Management' template.

    An icon for the 'BAI10 Configuration Management' template.

    Summary of Accomplishments

    • Built priority policies based on templates aligned with the IT Management & Governance Framework and COBIT 5.
    • Reviewed controls and policy supports.
    • Assigned roles and responsibilities for ongoing policy maintenance.

    Develop Infrastructure & Operations Policies and Procedures

    Phase 3

    Document Effective Procedures

    PHASE 3: Document Effective Procedures

    Step 3.1: Scope and outline procedures

    This step will walk you through the following activities:

    • Prioritize SOP documentation
    • Draft workflows using a tabletop exercise
    • Modify templates, as applicable

    This step involves the following participants:

    • Infrastructure & Operations Manager
    • Technical Writer
    • Infrastructure Supervisors

    Results & Insights

    • Results: An action plan for SOP documentation and an outline of procedure workflows.
    • Insights: Don’t let tools get in the way of documentation – low-tech solutions are often the most effective way to build and analyze workflows.

    Prioritize your SOP documentation effort

    Associated Activity icon 3(a) 1-2 hours

    Build SOP documentation that gets used and doesn’t just check a box.

    1. Review the list of procedure gaps from Phase 1. Are any other procedures needed? Are some of the procedures now redundant?
    2. Establish the scope of the proposed procedures. Who are the stakeholders? What policies do they support?
    3. Run a basic prioritization exercise using a three-point scale. Higher scores mean greater risks or greater benefits. Score the risk of the undocumented procedure to the business (e.g. potential effect on data, productivity, goodwill, health and safety, or compliance). Score the benefit to the business of documenting the procedure (e.g. throughput improvements or knowledge transfer).
    4. Different procedures require different formats. Decide on one or more formats that can help you effectively document the procedure:
      • Flowcharts: Depict workflows and decision points. Provide an at-a-glance view that is easy to follow. Can be supported by checklists and diagrams where more detail is required.
      • Checklists: A reminder of what to do, rather than how to do it. Keep instructions brief.
      • Diagrams: Visualize objects, topologies, and connections for reference purposes.
      • Tables: Establish relationships between related categories.
      • Prose: Use full-text instructions where other documentation strategies are insufficient.

    Modify the following Info-Tech templates for larger SOPs

    Support these processes...

    ...with these blueprints...

    ...to create SOPs using these templates.

    An icon for the 'DSS04 DR and Business Continuity' template. Create a Right-Sized Disaster Recovery Plan DRP Summary
    An icon for the 'BAI09 Asset Management' template. Implement IT Asset Management HAM SOP and SAM SOP
    An icon for the 'BAI06 Change Management' template. An icon for the 'BAI07 Release Management' template. Optimize Change Management Change Management SOP
    An icon for the 'DSS02 Service Desk' template. An icon for the 'DSS03 Incident and Problem Management' template. Standardize the Service Desk Service Desk SOP

    Use tabletop planning or whiteboards to draft workflows

    Associated Activity icon 3(b) 30 minutes

    Tabletop planning is a paper-based exercise in which your team walks through a particular process and maps out what happens at each stage.

    OUTPUT: Steps in the current process for one SOP

    Materials: Tabletop, pen, and cue cards

    Participants: Process owners, SMEs

    1. For this exercise, choose one particular process to document.
    2. Document each step of the process on cue cards, which can be arranged on the table in sequence.
    3. Be sure to include task ownership in your steps.
    4. Map out the process as it currently happens – we’ll think about how to improve it later.
    5. Keep focused. Stay on task and on time.

    Example:

    • Step 3: PM reviews new defects daily
    • Step 4: PM assigns defects to tech leads
    • Step 5: Assigned resource updates status – frequency is based on ticket priority

    Info-Tech Insight

    Don’t get weighed down by tools. Relying on software or other technological tools can detract from the exercise. Use simple tools such as cue cards to record steps so that you can easily rearrange steps or insert steps based on input from the group.

    Collaborate to optimize the SOP

    Associated Activity icon 3(c) 30 minutes

    Review the tabletop exercise. What gaps exist in current processes?
    How can the processes be made better? What are the outputs and checkpoints?

    OUTPUT: Identify steps to optimize the SOP

    Materials: Tabletop, pen, and cue cards

    Participants: Process owners, SMEs

    Example:

    • Step 3: PM reviews new defects daily
    • NEW STEP: Schedule 10-minute daily defect reviews with PM and tech leads to evaluate ticket priority
    • Step 4: PM assigns defects to tech leads
    • Step 5: Assigned resource updates status – frequency is based on ticket priority
      • Step 5 Subprocess: Ticket status update
      • Step 5 Output: Ticket status moved to OPEN by assigned resource – acknowledges receipt by assigned resource

    A note on colors: Use white cards to record steps. Record gaps on yellow cards (e.g. a process step not documented) and risks on red cards (e.g. only one person knows how to execute a step) to highlight your gaps/to-dos and risks to be mitigated or accepted.

    If it’s necessary to clarify complex process flows during the exercise, you can also use green cards for decision diamonds, purple for document/report outputs, and blue for subprocesses.

    PHASE 3: Document Effective Procedures

    Step 3.2: Document effective procedures

    This step will walk you through the following activities:

    • Document workflows, checklists, and diagrams
    • Establish a cadence for document review and updates

    This step involves the following participants:

    • Infrastructure Manager
    • Technical Writer

    Results & Insights

    • Results: Improved SOP documentation and document management practices.
    • Insights: It’s possible to keep up with changes if you put the right cues and accountabilities in place. Include document review in project and change management procedures and hold staff accountable for completion.

    Document workflows with flowcharting software

    Suggestions for workflow documentation

    • Whether you draft the workflow on a whiteboard or using cue cards, the first iteration is usually messy. Clean up the flow as you document the results of the exercise.
    • Make the workflow as simple as possible and no simpler. Eliminate any decision points that aren’t strictly necessary to complete the procedure.
    • Use standard flowchart shapes (see next slide).
    • Use links to connect to related documentation.
    • Review the documented workflow with participants.

    Download the following workflow examples:

    Establish flowcharting standards

    If you don’t have existing flowchart standards, then keep it simple and stick to basic flowcharting conventions as described below.

    Basic flowcharting convention: a circle can be used for 'Start, End, and Connector'. Start, End, and Connector: Traditional flowcharting standards reserve this shape for connectors to other flowcharts or other points in the existing flowchart. Unified Modeling Language (UML) also uses the circle for start and end points.
    Basic flowcharting convention: a rounded rectangle can be used for 'Start and End'. Start and End: Traditional flowcharting standards use this for start and end. However, Info-Tech recommends using the circle shape to reduce the number of shapes and avoid confusion with other similar shapes.
    Basic flowcharting convention: a rectangle can be used for 'Process Step'. Process Step: Individual process steps or activities (e.g. create ticket or escalate ticket). If it’s a series of steps, then use the subprocess symbol and flowchart the subprocess separately.
    Basic flowcharting convention: a rectangle with double-line on the ends can be used for 'Subprocess'. Subprocess: A series of steps. For example, a critical incident SOP might reference a recovery process as one of the possible actions. Marking it as a subprocess, rather than listing each step within the critical incident SOP, streamlines the flowchart and avoids overlap with other flowcharts (e.g. the recovery process).
    Basic flowcharting convention: a diamond can be used for 'Decision'. Decision: Represents decision points, typically with Yes/No branches, but you could have other branches depending on the question (e.g. a “Priority?” question could branch into separate streams for Priority 1, 2, 3, 4, and 5 issues).
    Basic flowcharting convention: a rectangle with a wavy bottom can be used for 'Document/Report Output'. Document/Report Output: For example, the output from a backup process might include an error log.

    Support workflows with checklists and diagrams

    Diagrams

    • Diagrams are a visual representation of real-world phenomena and the connections between them.
    • Be sure to use standard shapes. Clearly label elements of the diagram. Use standard practices, including titles, dates, authorship, and versioning.
    • IT systems and interconnections are layered. Include physical, logical, protocol, and data flow connections.

    Examples:

    • XMPL Recovery Workflows
    • Workflow Library

    Checklists

    • Checklists are best used as short-form reminders on how to complete a particular task.
    • Remember the audience. If the process will be carried out by technical staff, there’s technical background material you won’t need to spell out in detail.

    Examples:

    • Employee Termination Process Checklist
    • XMPL Systems Recovery Playbook

    Establish a cadence for documentation review and maintenance

    Lock-in the work with strong document management practices.

    • Identify documentation requirements as part of project planning.
    • Require a manager or supervisor to review and approve SOPs.
    • Check documentation status as part of change management.
    • Hold staff accountable for documentation.

    "It isn’t unusual for us to see infrastructure or operations documentation that is wildly out of date. We’re talking months, even years. Often it was produced as one big effort and then not reliably maintained." (Gary Patterson, Consultant, Quorum Resources)

    Only a quarter of organizations update SOPs as needed

    A bar chart representing how often organizations update SOPs. Each option has two bars, one representing 'North America', the other representing 'Europe and Asia'. 'Never or rarely' is 11% in North America and 3% in Europe and Asia. 'Ad-hoc approach' is 38% in North America and 28% in Europe and Asia. 'For audits/annual reviews' is 33% in North America and 45% in Europe and Asia. 'As needed/via change management' is 18% in North America and 25% in Europe and Asia. Source: Info-Tech Research Group (N=104)

    Info-Tech Best Practice

    Use Info-Tech’s research Create Visual SOP Documents to further evaluate document management practices and toolsets.

    Phase 3: Review accomplishments

    Workflow documentation: Cue cards into flowcharts

    Summary of Accomplishments

    • Identified priority procedures for documentation activities.
    • Created procedure documentation in the appropriate format and level of granularity to support Infra & Ops policies.
    • Published and maintained procedure documentation.

    Research contributors and experts

    Carole Fennelly, Owner
    cFennelly Consulting

    Picture of Carole Fennelly, Owner, cFennelly Consulting.

    Carole Fennelly provides pragmatic cyber security expertise to help organizations bridge the gap between technical and business requirements. She authored the Center for Internet Security (CIS) Solaris and Red Hat benchmarks, which are used globally as configuration standards to secure IT systems. As a consultant, Carole has defined security strategies, and developed policies and procedures to implement them, at numerous Fortune 500 clients. Carole is a Certified Information Security Manager (CISM), Certified Security Compliance Specialist (CSCS), and Certified HIPAA Professional (CHP).

    Marko Diepold, IT Audit Manager
    audit2advise

    Picture of Marko Diepold, IT Audit Manager, audit2advise.

    Marko is an IT Audit Manager at audit2advise, where he delivers audit, risk advisory, and project management services. He has worked as a Security Officer, Quality Manager, and Consultant at some of Germany’s largest companies. He is a CISA and is ITIL v3 Intermediate and ITGCP certified.

    Research contributors and experts

    Martin Andenmatten, Founder & Managing Director
    Glenfis AG

    Picture of Martin Andenmatten, Founder and Managing Director, Glenfis AG.

    Martin is a digital transformation enabler who has been involved in various fields of IT for more than 30 years. At Glenfis, he leads large Governance and Service Management projects for various customers. Since 2002, he has been the course manager for ITIL® Foundation, ITIL® Service Management, and COBIT training. He has published two books on ISO 20000 and ITIL.

    Myles F. Suer, CIO Chat Facilitator
    CIO.com/Dell Boomi

    Picture of Myles F. Suer, CIO Chat Facilitator, CIO.com/Dell Boomi.

    Myles Suer, according to LeadTails, is the number 9 influencer of CIOs. He is also the facilitator for the CIOChat, which has executive-level participants from around the world in such industries as banking, insurance, education, and government. Myles is also the Industry Solutions Marketing Manager at Dell Boomi.

    Research contributors and experts

    Peter Sheingold, Portfolio Manager
    Cybersecurity, Homeland Security Center, The MITRE Corporation

    Picture of Peter Sheingold, Portfolio Manager, Cybersecurity, Homeland Security Center, The MITRE Corporation.

    Peter leads tasks that involve collaboration with the Department of Homeland Security (DHS) sponsors and MITRE colleagues and connect strategy, policy, organization, and technology. He brings a deep background in homeland security and strategic analysis to his work with DHS in the immigration, border security, and cyber mission spaces. Peter came to MITRE in 2005 but has worked with DHS from its inception.

    Robert D. Austin, Professor
    Ivey Business School

    Picture of Robert D. Austin, Professor, Ivey Business School.

    Dr. Austin is a professor of Information Systems at Ivey Business School and an affiliated faculty member at Harvard Medical School. Before his appointment at Ivey, he was a professor of Innovation and Digital Transformation at Copenhagen Business School, and, before that, a professor of Technology and Operations Management at the Harvard Business School.

    Research contributors and experts

    Ron Jones, Director of IT Infrastructure and Service Management
    DATA Communications

    Picture of Ron Jones, Director of IT Infrastructure and Service Management, DATA Communications.

    Ron is a senior IT leader with over 20 years of management experiences from engineering to IT Service Management and operations support. He is known for joining organizations and leading enhanced process efficiency and has improved software, hardware, infrastructure, and operations solution delivery and support. Ron has worked for global and Canadian firms including BlackBerry, DoubleClick, Cogeco, Infusion, Info-Tech Research Group, and Data Communications Management.

    Scott Genung, Executive Director of Networking, Infrastructure, and Service Operations
    University of Chicago

    Picture of Scott Genung, Executive Director of Networking, Infrastructure, and Service Operations, University of Chicago.

    Scott is an accomplished IT executive with 26 years of experience in technical and leadership roles. In his current role, Scott provides strategic leadership, vision, and oversight for an IT portfolio supporting 31,000 users consisting of services utilized by campuses located in North America, Asia, and Europe; oversees the University’s Command Center; and chairs the UC Cyberinfrastructure Alliance (UCCA), a group of research IT providers that collectively deliver services to the campus and partners.

    Research contributors and experts

    Steve Weil, CISSP, CISM, CRISC, Information Security Director, Cybersecurity Principal Consultant
    Point B

    Picture of Steve Weil, CISSP, CISM, CRISC, Information Security Director, Cybersecurity Principal Consultant, Point B.

    Steve has 20 years of experience in information security design, implementation, and assessment. He has provided information security services to a wide variety of organizations, including government agencies, hospitals, universities, small businesses, and large enterprises. With his background as a systems administrator, security consultant, security architect, and information security director, Steve has a strong understanding of both the strategic and tactical aspects of information security. Steve has significant hands-on experience with security controls, operating systems, and applications. Steve has a master's degree in Information Science from the University of Washington.

    Tony J. Read, Senior Program/Project Lead & Interim IT Executive
    Read & Associates

    Picture of Tony J. Read, Senior Program/Project Lead and Interim IT Executive, Read and Associates.

    Tony has over 25 years of international IT leadership experience, within high tech, computing, telecommunications, finance, banking, government, and retail industries. Throughout his career, Tony has led and successfully implemented key corporate initiatives, contributing millions of dollars to the top and bottom line. He established Read & Associates in 2002, an international IT management and program/project delivery consultancy practice whose aim is to provide IT value-based solutions, realizing stakeholder economic value and network advantage. These key concepts are presented in his new book: The IT Value Network: From IT Investment to Stakeholder Value, published by J. Wiley, NJ.

    Related Info-Tech research

    • Develop and Deploy Security Policies
    • Develop an Availability and Capacity Management Plan
    • Improve IT Operations Management
    • Develop an IT Infrastructure Services Playbook
    • Create a Right-Sized Disaster Recovery Plan
    • Develop a Business Continuity Plan
    • Implement IT Asset Management
    • Optimize Change Management
    • Standardize the Service Desk
    • Incident and Problem Management
    • Design & Build a User-Facing Service Catalog

    Bibliography

    “About Controls.” Ohio University, ND. Web. 2 Feb 2018.

    England, Rob. “How to implement ITIL for a client?” The IT Skeptic. Two Hills Ltd, 4 Feb. 2010. Web. 2018.

    “Global Corporate IT Security Risks: 2013.” Kaspersky Lab, May 2013. Web. 2018.

    “Information Security and Technology Policies.” City of Chicago, Department of Innovation and Technology, Oct. 2014. Web. 2018.

    ISACA. COBIT 5: Enabling Processes. International Systems Audit and Control Association. Rolling Meadows, IL.: 2012.

    “IT Policy & Governance.” NYC Information Technology & Telecommunications, ND. Web. 2018.

    King, Paula and Kent Wada. “IT Policy: An Essential Element of IT Infrastructure”. EDUCAUSE Review. May-June 2001. Web. 2018.

    Luebbe, Max. “Simplicity.” Site Reliability Engineering. O’Reilly Media. 2017. Web. 2018.

    Swartout, Shawn. “Risk assessment, acceptance, and exception with a process view.” ISACA Charlotte Chapter September Event, 2013. Web. 2018.

    “User Guide to Writing Policies.” Office of Policy and Efficiency, University of Colorado, ND. Web. 2018.

    “The Value of Policies and Procedures.” New Mexico Municipal League, ND. Web. 2018.

    Help Managers Inform, Interact, and Involve on the Way to Team Engagement

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    • Parent Category Name: Employee Development
    • Parent Category Link: /train-and-develop
    • Employee engagement impacts a company’s bottom line as well as the quality of work life for employees.
    • Employee engagement surveys often fail to provide the value you are hoping for because they are treated like an annual project that quickly loses steam.
    • The responsibility for fixing the issues identified falls to HR, and ultimately HR has very little control over an employee’s concerns with their day-to-day role.

    Our Advice

    Critical Insight

    • HR and the executive team have been exclusively responsible for engagement for too long. Since managers have the greatest impact on employees, they should also be primarily responsible for employee engagement.
    • In most organizations, managers underestimate the impact they can have on employee engagement, and assume that the broader organization will take more meaningful action.
    • Improving employee engagement may be as simple as improving the frequency and quality of the “3Is”: informing employees about the why behind decisions, interacting with them on a personal level, and involving them in decisions that affect them.

    Impact and Result

    • Managers have the greatest impact on employee engagement as they are in a unique situation to better understand what makes employees tick.
    • If employees have a good relationship with their manager, they are much more likely to be engaged at work which ultimately leads to increases in revenue, profit, and shareholder return.

    Help Managers Inform, Interact, and Involve on the Way to Team Engagement Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Get more involved in analyzing and improving team engagement

    Improve employee engagement and ultimately the organization’s bottom line.

    • Storyboard: Help Managers Inform, Interact, and Involve on the Way to Team Engagement

    2. Gather feedback from employees

    Have a productive engagement feedback discussion with teams.

    • Engagement Feedback Session Agenda Template

    3. Engage teams to improve engagement

    Facilitate effective team engagement action planning.

    • Action Planning Worksheet

    4. Gain insight into what engages and disengages employees

    Solicit employee pain points that could potentially hinder their engagement.

    • Stay Interview Guide

    5. Get to know new hires on a more personal level

    Develop a stronger relationship with employees to drive engagement.

    • New Hire Conversation Guide
    [infographic]

    Leverage Big Data by Starting Small

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    • member rating overall impact: 7.0/10 Overall Impact
    • member rating average dollars saved: 3 Average Days Saved
    • member rating average days saved: After each Info-Tech experience, we ask our members to quantify the real-time savings, monetary impact, and project improvements our research helped them achieve.
    • Parent Category Name: Big Data
    • Parent Category Link: /big-data
    • The desire for rapid decision making is increasing and the complexity of data sources is growing; business users want access to several new data sources, but in a way that is controlled and easily consumable.
    • Organizations may understand the transformative potential of a big data initiative, but struggle to make the transition from the awareness of its importance to identifying a concrete use case for a pilot project.
    • The big data ecosystem is crowded and confusing, and a lack of understanding of that ecosystem may cause a paralysis for organizations.

    Our Advice

    Critical Insight

    • Big data is simply data. With technological advances, what was once considered big data is now more approachable for all organizations irrespective of size.
    • The variety element is the key to unlocking big data value. Drill down into your specific use cases more effectively by focusing on what kind of data you should use.
    • Big data is about deep analytics. Deep doesn’t mean difficult. Visualization of data, integrating new data, and understanding associations are ways to deepen your analytics.

    Impact and Result

    • Establish a foundational understanding of what big data entails and what the implications of its different elements are for your organization.
    • Confirm your current maturity for taking on a big data initiative, and make considerations for core data management practices in the context of incorporating big data.
    • Avoid boiling the ocean by pinpointing use cases by industry and functional unit, followed by identifying the most essential data sources and elements that will enable the initiative.
    • Leverage a repeatable pilot project framework to build out a successful first initiative and implement future projects en-route to evolving a big data program.

    Leverage Big Data by Starting Small Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should leverage big data, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Undergo big data education

    Build a foundational understanding of the current big data landscape.

    • Leverage Big Data by Starting Small – Phase 1: Undergo Big Data Education

    2. Assess big data readiness

    Appraise current capabilities for handling a big data initiative and revisit the key data management practices that will enable big data success.

    • Leverage Big Data by Starting Small – Phase 2: Assess Big Data Readiness
    • Big Data Maturity Assessment Tool

    3. Pinpoint a killer big data use case

    Armed with Info-Tech’s variety dimension framework, identify the top use cases and the data sources/elements that will power the initiative.

    • Leverage Big Data by Starting Small – Phase 3: Pinpoint a Killer Big Data Use Case
    • Big Data Use-Case Suggestion Tool

    4. Structure a big data proof-of-concept project

    Leverage a repeatable framework to detail the core components of the pilot project.

    • Leverage Big Data by Starting Small – Phase 4: Structure a Big Data Proof-of-Concept Project
    • Big Data Work Breakdown Structure Template
    • Data Scientist
    • Big Data Cost/Benefit Tool
    • Big Data Stakeholder Presentation Template
    • Big Data Communication Tracking Template
    [infographic]

    Workshop: Leverage Big Data by Starting Small

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Undergo Big Data Education

    The Purpose

    Understand the basic elements of big data and its relationship to traditional business intelligence.

    Key Benefits Achieved

    Common, foundational knowledge of what big data entails.

    Activities

    1.1 Determine which of the four Vs is most important to your organization.

    1.2 Explore new data through a social lens.

    1.3 Brainstorm new opportunities for enhancing current reporting assets with big data sources.

    Outputs

    Relative importance of the four Vs from IT and business perspectives

    High-level improvement ideas to report artifacts using new data sources

    2 Assess Your Big Data Readiness

    The Purpose

    Establish an understanding of current maturity for taking on big data, as well as revisiting essential data management practices.

    Key Benefits Achieved

    Concrete idea of current capabilities.

    Recommended actions for developing big data maturity.

    Activities

    2.1 Determine your organization’s current big data maturity level.

    2.2 Plan for big data management.

    Outputs

    Established current state maturity

    Foundational understanding of data management practices in the context of a big data initiative

    3 Pinpoint Your Killer Big Data Use Case

    The Purpose

    Explore a plethora of potential use cases at the industry and business unit level, followed by using the variety element of big data to identify the highest value initiative(s) within your organization.

    Key Benefits Achieved

    In-depth characterization of a pilot big data initiative that is thoroughly informed by the business context.

    Activities

    3.1 Identify big data use cases at the industry and/or departmental levels.

    3.2 Conduct big data brainstorming sessions in collaboration with business stakeholders to refine use cases.

    3.3 Revisit the variety dimension framework to scope your big data initiative in further detail.

    3.4 Create an organizational 4-column data flow model with your big data sources/elements.

    3.5 Evaluate data sources by considering business value and risk.

    3.6 Perform a value-effort assessment to prioritize your initiatives.

    Outputs

    Potential big data use cases

    Potential initiatives rooted in the business context and identification of valuable data sources

    Identification of specific data sources and data elements

    Characterization of data sources/elements by value and risk

    Prioritization of big data use cases

    4 Structure a Big Data Proof-of-Concept Project

    The Purpose

    Put together the core components of the pilot project and set the stage for enterprise-wide support.

    Key Benefits Achieved

    A repeatable framework for implementing subsequent big data initiatives.

    Activities

    4.1 Construct a work breakdown structure for the pilot project.

    4.2 Determine your project’s need for a data scientist.

    4.3 Establish the staffing model for your pilot project.

    4.4 Perform a detailed cost/benefit analysis.

    4.5 Make architectural considerations for supporting the big data initiative.

    Outputs

    Comprehensive list of tasks for implementing the pilot project

    Decision on whether or not a data scientist is needed, and where data science capabilities will be sourced

    RACI chart for the project

    Big data pilot cost/benefit summary

    Customized, high-level architectural model that incorporates technologies that support big data

    Maintain Employee Engagement During the COVID-19 Pandemic

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    • member rating overall impact: 10.0/10 Overall Impact
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    • Parent Category Name: Engage
    • Parent Category Link: /engage
    • The uncertainty of the pandemic means that employee engagement is at higher risk.
    • Organizations need to think beyond targeting traditional audiences by considering engagement of onsite, remote, and laid-off employees.

    Our Advice

    Critical Insight

    • The changing way of work triggered by this pandemic means engagement efforts must be easy to implement and targeted for relevant audiences.

    Impact and Result

    • Identify key drivers to leverage during the pandemic to boost engagement as well as at-risk drivers to focus efforts on.
    • Select quick-win tactics to sustain and boost engagement for relevant target audiences.

    Maintain Employee Engagement During the COVID-19 Pandemic Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Determine the scope

    Evaluate the current state, stakeholder capacity, and target audience of engagement actions.

    • Maintain Employee Engagement During the COVID-19 Pandemic Storyboard
    • Pandemic Engagement Workbook

    2. Identify engagement drivers

    Review impact to engagement drivers in order to prioritize and select tactics for addressing each.

    • Tactics Catalog: Maintain Employee Engagement During the COVID-19 Pandemic
    • Employee Engagement During COVID-19: Manager Tactics

    3. Determine ownership and communicate engagement actions

    Designate owners of tactics, select measurement tools and cadence, and communicate engagement actions.

    • Crisis Communication Guide for HR
    • Crisis Communication Guide for Leaders
    • Leadership Crisis Communication Guide Template
    • HR Action and Communication Plan
    [infographic]

    Implement a Social Media Program

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    • Parent Category Name: Marketing Solutions
    • Parent Category Link: /marketing-solutions
    • IT is being caught in the middle of various business units, all separately attempting to create, staff, implement, and instrument a social media program.
    • Requests for procuring social media tools and integrating with CRM systems are coming from all directions, with no central authority governing a social media program or coordinating business goals.
    • Public Relations and Corporate Communications groups have been acting as the first level of response to social media channels since the company’s first Twitter account went live, but the volume of inquiries received through social channels has become too great for these groups to continue in a first responder role.

    Our Advice

    Critical Insight

    • Social media immaturity is an opportunity for IT leadership. As with so many of the “next new things,” IT has an opportunity to help the business understand social media technologies, trends, and risks, and coordinate efforts to approach social media as a united company.
    • Social media maturity must reach the Social Media Steering Committee stage before major investments in technology can proceed. As with all business initiatives, technology automation decisions cannot be made without respect to organizational and process maturity. Social media strategy stakeholders must join together and form a steering committee to create policies and procedures, govern strategy, develop workflows, and facilitate technology selection processes. IT not only belongs on such a steering committee, but it can also be instrumental in the formation of it.
    • Info-Tech’s research repeatedly indicates that the greatest return from social media investments is in the customer service domain, by reacting to incoming social inquiries and proactively listening to social conversations for product and service inquiry opportunities. This means CRM integration is essential to long-term social media program success.

    Impact and Result

    • Assess your organization’s social maturity to know where to begin and where to go in implementation of a social media program.
    • Form a social media steering committee to bring order to chaos among different business units.
    • Develop comprehensive workflows to categorize and prioritize inquiries, and then route them to the appropriate part of the business for resolution.
    • Consider creating one or more physical social media command centers to process large volumes of social inquiries more efficiently and monitor real-time social media metrics to improve critical response times.

    Implement a Social Media Program Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Assess your organization's social maturity

    Know where to begin and where to go in implementation of a social media program.

    • Storyboard: Implement a Social Media Program
    • Social Media Maturity Assessment Tool

    2. Form a social media steering committee

    Bring order to chaos among different business units.

    • Social Media Steering Committee Charter Template
    • Social Media Acceptable Use Policy
    • Blogging and Microblogging Guidelines Template

    3. Consider creating one or more physical social media command centers

    Process large volumes of social inquiries more efficiently, and monitor real-time social media metrics to improve critical response times.

    • Social Media Representative
    • Social Media Manager
    [infographic]

    2021 CIO Priorities Report

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    • Parent Category Name: IT Strategy
    • Parent Category Link: /it-strategy
    • It is a new year, but the challenges of 2020 remain: COVID-19 infection rates continue to climb, governments continue to enforce lockdown measures, we continue to find ourselves in the worst economic crisis since the Great Depression, and civil unrest grows in many democratic societies.
    • At the start of 2020, no business leader predicted the disruption that was to come. This left IT in a reactive but critical role as the health crisis hit. It was core to delivering the organization’s products and services, as it drove the radical shift to work-from-home.
    • For the year ahead, IT will continue to serve a critical function in uncertain times. However, unlike last year, CIOs can better prepare for 2021. That said, in the face of the uncertainty and volatility of the year ahead, what they need to prepare for is still largely undefined.
    • But despite the lack of confidence on knowing specifically what is to come, most business leaders will admit they need to get ready for it. This year’s priority report will help.

    Our Advice

    Critical Insight

    • “Resilience” is the theme for this year’s CIO Priorities Report. In this context, resilience is about building up the capacity and the capabilities to effectively respond to emergent and unforeseen needs.
    • Early in 2021 is a good time to develop resilience in several different areas. As we explore in this year’s Report, CIOs can best facilitate enterprise resilience through strategic financial planning, proactive risk management, effective organizational change management and capacity planning, as well as through remaining tuned into emergent technologies to capitalize on innovations to help weather the uncertainty of the year ahead.

    Impact and Result

    • Use Info-Tech’s 2021 CIO Priorities Report to prepare for the uncertainty of the year ahead. Across our five priorities we provide five avenues through which CIOs can demonstrate resilient planning, enabling the organization as a whole to better confront what’s coming in 2021.
    • Each of our priorities is backed up by a “call to action” that will help CIOs start to immediately implement the right drivers of resilience for their organization.
    • By building up resilience across our five key areas, CIOs will not only be able to better prepare for the year to come, but also strengthen business relations and staff morale in difficult times.

    2021 CIO Priorities Report Research & Tools

    Read the 2021 CIO Priorities Report

    Use Info-Tech’s 2021 CIO Priorities Report to prepare for the uncertainty of the year ahead. Across our five priorities we provide five avenues through which CIOs can demonstrate resilient planning, enabling the organization as a whole to better confront what’s coming in 2021.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Create an appropriate budget reserve

    Identifying and planning sources of financial contingency will help ensure CIOs can meet unforeseen and emergent operational and business needs throughout the year.

    • 2021 CIO Priorities Report: Priority 1 – Create an Appropriate Budget Reserve

    2. Refocus IT risk planning

    The start of 2021 is a time to refocus and redouble IT risk management and business continuity planning to bring it up to the standards of our “new normal.” Indeed, if last year taught us anything, it’s that no “black swan” should be off the table in terms of scenarios or possibilities for business disruption.

    • 2021 CIO Priorities Report: Priority 2 – Refocus IT Risk Planning

    3. Strengthen organizational change management capabilities

    At its heart, resilience is having the capacity to deal with unexpected change. Organizational change management can help build up this capacity, providing the ability to strategically plot known changes while leaving some capacity to absorb the unknowns as they present themselves.

    • 2021 CIO Priorities Report: Priority 3 – Strengthen Organizational Change Management Capabilities

    4. Establish capacity awareness

    Capacity awareness facilitates resilience by providing capital in the form of resource data. With this data, CIOs can make better decisions on what can be approved and when it can be scheduled for.

    • 2021 CIO Priorities Report: Priority 4 – Establish Capacity Awareness

    5. Keep emerging technologies in view

    Having an up-to-date view of emerging technologies will enable the resilient CIO to capitalize on and deploy leading-edge innovations as the business requires.

    • 2021 CIO Priorities Report: Priority 5 – Keep Emerging Technologies in View
    [infographic]

    Manage the Active Directory in the Service Desk

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    • Parent Category Name: Service Desk
    • Parent Category Link: /service-desk
    • Actively maintaining the Active Directory is a difficult task that only gets more difficult with issues like stale accounts and privilege creep.
    • Adding permissions without removing them in lateral transfers creates access issues, especially when regulatory requirements like HIPAA require tight controls.
    • With the importance of maintaining and granting permissions within the Active Directory, organizations are hesitant to grant domain admin access to Tier 1 of the service desk. However, inundating Tier 2 analysts with requests to grant permissions takes away project time.

    Our Advice

    Critical Insight

    • Do not treat the Active Directory like a black box. Strive for accurate data and be proactive by managing your monitoring and audit schedules.
    • Catch outage problems before they happen by splitting monitoring tasks between daily, weekly, and monthly routines.
    • Shift left to save resourcing by employing workflow automation or scripted authorization for Tier 1 technicians.
    • Design actionable metrics to monitor and manage your Active Directory.

    Impact and Result

    • Consistent and right-sized monitoring and updating of the Active Directory is key to clean data.
    • Split monitoring activities between daily, weekly, and monthly checklists to raise efficiency.
    • If need be, shift-left strategies can be implemented for identity and access management by scripting the process so that it can be done by Tier 1 technicians.

    Manage the Active Directory in the Service Desk Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should manage your Active Directory in the service desk, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Maintain your Active Directory with clean data

    Building and maintaining your Active Directory does not have to be difficult. Standardized organization and monitoring with the proper metrics help you keep your data accurate and up to date.

    • Active Directory Standard Operating Procedure
    • Active Directory Metrics Tool

    2. Structure your service desk Active Directory processes

    Build a comprehensive Active Directory workflow library for service desk technicians to follow.

    • Active Directory Process Workflows (Visio)
    • Active Directory Process Workflows (PDF)
    [infographic]

    Develop a Web Experience Management Strategy

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    • Parent Category Name: Marketing Solutions
    • Parent Category Link: /marketing-solutions
    • Web Experience Management (WEM) solutions have emerged as applications that provide marketers and other customer experience professionals with a complete set of tools for web content management, delivery, campaign execution, and site analytics.
    • However, many organizations are unsure of how to leverage these new technologies to enhance their customer interaction strategy.

    Our Advice

    Critical Insight

    • WEM products are not a one-size-fits-all investment: unique evaluations and customization is required in order to deploy a solution that fits your organization.
    • WEM technology often complements core CRM and marketing management products – it does not supplant it, and must augment the rest of your customer experience management portfolio.
    • WEM provides benefits by giving web visitors a better experience – leveraging tools such as web analytics gives the customer a tailored experience. Marketing can then monitor their behavior and use this information to warm leads.

    Impact and Result

    • Deploy a WEM platform and execute initiatives that will strengthen the web-facing customer experience, improving customer satisfaction and unlocking new revenue opportunities.
    • Avoid making unnecessary new WEM investments.
    • Make informed decisions about the types of technologies and initiatives that are necessary to support WEM.

    Develop a Web Experience Management Strategy Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should develop a WEM strategy, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Harness the value of web experience management

    Make the case for a web experience management suite and structure the WEM strategy project.

    • Develop a Web Experience Management Strategy Phase 1: Harness the Value of Web Experience Management
    • Web Experience Management Strategy Summary Template
    • WEM Project Charter Template

    2. Create the vision for web experience management

    Identify the target state WEM strategy, assess current state, and identify gaps.

    • Develop a Web Experience Management Strategy Phase 2: Create the Vision for Web Experience Management

    3. Execute initiatives for WEM deployment

    Build the WEM technology stack and create a web strategy initiatives roadmap.

    • Develop a Web Experience Management Strategy Phase 3: Execute Initiatives for WEM Deployment
    • Web Process Automation Investment Appropriateness Assessment Tool
    [infographic]

    Workshop: Develop a Web Experience Management Strategy

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Launch the WEM Selection Project

    The Purpose

    Discuss the general project overview for the WEM selection.

    Key Benefits Achieved

    Launch of your WEM selection project.

    Development of your organization’s WEM requirements. 

    Activities

    1.1 Facilitation of activities from the Launch the WEM Project and Collect Requirements phase, including project scoping and resource planning.

    1.2 Conduct overview of the WEM market landscape, trends, and vendors.

    1.3 Conduct process mapping for selected marketing processes.

    1.4 Interview business stakeholders.

    1.5 Prioritize WEM functional requirements.

    Outputs

    WEM Procurement Project Charter

    WEM Use-Case Fit Assessment

    2 Plan the Procurement and Implementation Process

    The Purpose

    Plan the procurement and the implementation of the WEM solution.

    Key Benefits Achieved

    Selection of a WEM solution.

    A plan for implementing the selected WEM solution. 

    Activities

    2.1 Complete marketing process mapping with business stakeholders.

    2.2 Interview IT staff and project team, identify technical requirements for the WEM suite, and document high-level solution requirements.

    2.3 Perform a use-case scenario assessment, review use-case scenario results, identify use-case alignment, and review the WEM Vendor Landscape vendor profiles and performance.

    2.4 Create a custom vendor shortlist and investigate additional vendors for exploration in the marketplace.

    2.5 Meet with project manager to discuss results and action items.

    Outputs

    Vendor Shortlist

    WEM RFP

    Vendor Evaluations

    Selection of a WEM Solution

    WEM projected work break-down

    Implementation plan

    Framework for WEM deployment and CRM/Marketing Management Suite Integration

    Craft a Customer-Driven Market Strategy With Unbiased Data

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    • Parent Category Name: Selection & Implementation
    • Parent Category Link: /selection-and-implementation
    • Market strategies are informed by gut feel and endless brainstorming instead of market data to take their product from concept to customer.
    • Hiring independent market research firms results in a lack of unbiased third-party data. Research firms tell vendors what they want to hear instead of offering an agnostic view of software trends.
    • Dissatisfied customers don’t tell you directly why they are leaving, so there is no feedback loop back into product improvements.
    • Often a market strategy is built after a product is developed to force the product’s fit in the market. The product marketing team has no say in the product vision or future improvements.

    Our Advice

    Critical Insight

    • Adopt the 5 P’s to building a winning market strategy: Proposition, Product, Pricing, Placement, and Promotion.
    • You can’t be everything to everyone. Testing your proposition in the market to see what sticks is a risky move. Promise future value using past successes by gaining a deeper understanding of which customers and submarkets truly align to your product.
    • Customers have learned to avoid shiny new objects but still expect rapid feature releases. Differentiating features require a closer look at the underpinning vendor capabilities. Having intentional feature releases requires a feedback loop into the product roadmap and increases influence by the product marketing team.
    • Price transparency and sensitivity should drive what you offer to customers. Negotiating solely on price is a race to the bottom.

    Impact and Result

    • Leverage this report to gain insights on the software selection process and what top vendors do best.
    • Gain a bird’s-eye view on customer purchasing behavior using over 40,000 data points on satisfaction and importance collected directly from the source.
    • Build a winning market strategy influenced by real customer data that drives vendor success.

    Craft a Customer-Driven Market Strategy With Unbiased Data Research & Tools

    Read the storyboard

    Read our storyboard to find out why you should leverage SoftwareReviews data to craft your market strategy, review Info-Tech’s methodology, and understand unbiased customer data on software purchasing triggers.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    • Craft a Customer-Driven Market Strategy With Unbiased Data Storyboard
    [infographic]

    Select a Marketing Management Suite

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    • Parent Category Name: Customer Relationship Management
    • Parent Category Link: /customer-relationship-management
    • Time, money, and effort are wasted on channels and campaigns that are not resonating with your customer base.
    • Email marketing, social marketing, and/or lead management alone are often not enough to meet more sophisticated marketing needs.
    • Many organizations struggle with taking a systematic approach to selection that pairs functional requirements with specific marketing workflows, and as a result they choose a marketing management suite (MMS) that is not well aligned to their needs, wasting resources and causing end-user frustration.
    • For IT managers or marketing professionals, the task to incorporate MMS technology into the organization requires not only receiving the buy-in for the MMS investment but also determining the vendor and solution that best fit the organization’s particular marketing management needs.

    Our Advice

    Critical Insight

    • An MMS enables complex campaigns across many channels, product lines, customer segments, and marketing groups throughout the enterprise.
    • Selecting an MMS has become increasingly difficult because the number of players in the marketplace has ballooned. Moreover, picking the wrong marketing solution has a direct impact on revenue.
    • Determine whether the investment in an MMS is worthwhile or the funds are better allocated elsewhere. For organizations with a large audience or varied product offerings, an MMS enables complex campaigns across many channels, product lines, customer segments, and marketing groups throughout the enterprise.

    Impact and Result

    • Maximize your success and credibility with a proposal that emphasizes the areas relevant to your situation.
    • Perform more effective customer targeting and campaign management. Having an MMS equips marketers with the tools they need to make informed decisions around campaign execution, resulting in better targeting, acquisition, and customer retention. This means more revenue.
    • Maximize marketing impact with analytics-based decision making. Understanding users’/customers’ behaviors and preferences will allow you to run effective marketing initiatives.

    Select a Marketing Management Suite Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out how to approach selecting an MMS, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Launch the MMS project and collect requirements

    Assess the organization’s fit for MMS technology and structure the MMS selection project.

    • Select a Marketing Management Suite – Phase 1: Launch the MMS Project and Collect Requirements
    • MMS Readiness Assessment Checklist

    2. Shortlist marketing management suites

    Produce a vendor shortlist for your MMS.

    • Select a Marketing Management Suite – Phase 2: Shortlist Marketing Management Suites

    3. Select vendor and communicate decision to stakeholders

    Evaluate RFPs, conduct vendor demonstrations, and select an MMS.

    • Select a Marketing Management Suite – Phase 3: Select Vendor and Communicate Decision to Stakeholders
    • MMS Requirements Picklist Tool
    • MMS Request for Proposal Template
    • MMS Vendor Demo Script
    • MMS Selection Executive Presentation Template
    [infographic]

    Workshop: Select a Marketing Management Suite

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Launch the MMS Project and Collect Requirements

    The Purpose

    Determine a “right-size” approach to marketing enablement applications.

    Key Benefits Achieved

    Confirmation of the goals, objectives, and direction of the organization is marketing application strategy.

    Activities

    1.1 Assess the value and identify the organization’s fit for MMS technology.

    1.2 Understand the art of the possible.

    1.3 Understand CXM strategy and identify your fit for MMS technology.

    1.4 Build procurement team and project customer experience management (CXM) strategy.

    1.5 Identify your MMS requirements.

    Outputs

    Project team list.

    Preliminary requirements list.

    2 Shortlist Marketing Management Suites

    The Purpose

    Enumerate relevant marketing management suites and point solutions.

    Key Benefits Achieved

    List of marketing enablement applications based on requirements articulated in the preliminary requirements list strategy.

    Activities

    2.1 Identify relevant use cases.

    2.2 Discuss the vendor landscape.

    Outputs

    Vendor shortlist.

    3 Select Vendor and Communicate Decision to Stakeholders

    The Purpose

    Develop a rationale for selecting a specific MMS vendor.

    Key Benefits Achieved

    MMS Vendor decision.

    A template to communicate the decision to executives.

    Activities

    3.1 Create a procurement strategy.

    3.2 Discuss the executive presentation.

    3.3 Plan the procurement process.

    Outputs

    Executive/stakeholder PowerPoint presentation.

    Selection of an MMS.

    Further reading

    Select a Marketing Management Suite

    A best-fit solution balances needs, cost, and capability.

    Table of contents

    1. Project Rationale
    2. Execute the Project/DIY Guide
    3. Appendices

    ANALYST PERSPECTIVE

    Navigate the complexity of a vast ecosystem by taking a structured approach to marketing management suite (MMS) selection.

    Marketing applications are in high demand, but it is difficult to select a suite that is right for your organization. Market offerings have grown from 50 vendors to over 800 in the past five years. Much of the process of identifying an appropriate vendor is not about the vendor at all, but rather about having a comprehensive understanding of internal needs. There are instances where a smaller-point solution is necessary to satisfy requirements and a full marketing management suite is an overinvestment.

    Likewise, a partner with differentiating features such as AI-driven workflows and a mobile software development kit can act as a powerful extension of an overall customer experience management strategy. It is crucial to make the right decision; missing the mark on an MMS selection will have a direct impact on the business’ bottom line.

    Ben Dickie
    Research Director, Enterprise Applications
    Info-Tech Research Group

    Phase milestones

    Launch the MMS Project and Collect Requirements — Phase 1

    • Understand the MMS market space.
    • Assess organizational and project readiness for MMS selection.
    • Structure your MMS selection and implementation project by refining your MMS roadmap.
    • Align organizational use-case fit with market use cases.
    • Collect, prioritize, and document MMS requirements.

    Shortlist MMS Tool — Phase 2

    • Review MMS market leaders and players within your aligned use case.
    • Review MMS vendor profiles and capabilities.
    • Shortlist MMS vendors based on organizational fit.

    Select an MMS — Phase 3

    • Submit request for proposal (RFP) to shortlisted vendors.
    • Evaluate vendor responses and develop vendor demonstration scripts.
    • Score vendor demonstrations and select the final product.

    Stop! Are you ready for this project?

    This Research Is Designed For:
    • IT applications directors and business analysts supporting their marketing teams in selecting and implementing a robust marketing solution.
    • Any organization looking to procure an MMS tool that will allow it to automate its marketing processes or learn more about the MMS vendor landscape.
    This Research Will Help You:
    • Understand today’s MMS market, specific to marketing automation, marketing intelligence, and social marketing use-case scenarios.
    • Understand MMS functionality as well as marketing terminology.
    • Follow best practices to prepare for and execute on selection, including requirements gathering and vendor evaluation.
    This Research Will Also Assist:
    • Marketing managers, brand managers, and any marketing professional looking to build a cohesive marketing platform.
    • MMS project teams or working groups tasked with managing an RFP process for vendor selection.
    This Research Will Help Them
    • Assess organizational and project readiness for embarking on MMS selection.
    • Draft an RFP, manage the vendor and product review process, and select a vendor.

    Executive summary

    Situation

    The MMS market is a landscape of vendors offering campaign management, multichannel support, analytics, and publishing tools. Many vendors specialize in some of these areas but not all. Sometimes multiple products are necessary – but determining which feature sets the organization truly needs can be a challenging task. The right technology stack is critical in order to bring automation to marketing initiatives.

    Complication

    • The first challenge is deciding whether to implement a full marketing suite or a point solution.
    • The number of marketing suites and point solutions has increased from 50 to more than 800 just in the past five years.
    • IT is receiving a growing number of marketing analytics requests and must be prepared to speak intelligently about marketing management vendor selection.

    Resolution

    • Leverage Info-Tech’s comprehensive three-phase approach to MMS selection projects: assess your organization’s preparedness to go into the selection stage, move through technology selection, and present decisions to stakeholders.
    • Conduct an MMS project preparedness assessment to ensure you maximize the value of your time, effort, and spend.
    • Determine whether your organization’s needs will best be met by a marketing management suite or a point solution.
    • Determine which use case your organization fits into and review the relevant vendor landscape, common capability, and areas of product differentiation. Consult Info-Tech’s market analysis to shortlist vendors for your RFP process.
    • Take advantage of traceable and auditable selection tools to run an effective evaluation and selection process. Be prepared to answer the retroactive question “Why this MMS?” with documentation of your selection process and outputs.

    Info-Tech Insight

    1. The new MMS market. Selecting a marketing management solution has become increasingly difficult, with the number of players in the marketplace ballooning to meet buyer demand.
    2. Direct translation to revenue. Picking the wrong marketing solution has a direct impact on the bottom line. However, the right MMS can lead to a 7.3x greater year-over-year increase in annual revenue.
    3. Don’t buy best-of-breed; buy best-for-you. Base your vendor selection on your requirements and use case, not on the vendor’s overall performance.

    MMS is a key piece of the CRM puzzle

    In order to optimize cross-sell opportunities and marketing effectiveness, there needs to be a master customer database, which belongs in the customer relationship management (CRM) suite.

    When it comes to marketing automation capabilities, using CRM is like building a car from a kit. All the parts are there, but you need the time and skill to put it all together. Using marketing automation is like buying the car you want or need, with all the features you want already installed and some gas in the tank, ready to drive. In either case, you still need to know how to drive and where you want to go.” (Mac McIntosh, Marketo Inc.) 'CRM' surrounded by its components with 'MMS' highlighted. A master database – the central place where all up-to-the-minute data on a customer profile is stored – is essential for MMS success. This is particularly true for real-time capability effectiveness and to minimize customer fatigue.

    Understand what an MMS can do for you

    Take time to learn the capabilities of modern marketing applications. Understanding the “art of the possible” will help you to get the most out of your MMS.

    MMS helps marketers in two primary ways:
    1. It allows them to efficiently execute and manage campaigns across dozens of channels and products.
    2. It allows them to analyze the outcomes of campaigns.
    Marketing suites accomplish these tasks by:
    • Leveraging workflow automation to reduce the amount of time spent creating marketing campaigns
    • Using internal or third-party data to increase conversion effectiveness from customer databases across the organization
    A strong MMS provides marketers with the data they need for actionable insights about their customers.
    A marketing automation solution delivers essentially all the benefits of an email marketing solution along with integrated capabilities that would otherwise need to be cobbled together using various standalone technologies.” (Marketo Inc.)

    Review Info-Tech’s vendor profiles of the MMS market to identify vendors that meet your requirements

    Logos of multiple vendors including 'Hubspot', 'IBM', 'Salesforce marketing cloud', etc.

    Use Info-Tech’s MMS implementation methodology as a starting point for your organization’s MMS selection

    Info-Tech’s implementation methodology is not a step-by-step approach to vendor selection, but rather it highlights the pertinent considerations for MMS selection at each of the five steps outlined below.

    1

    2

    3

    4

    5

    Establish Resources Gather Requirements Write and Assemble RFP Exercise Due Diligence Evaluate Candidate Solutions
    • Determine work initiative dependencies and project milestones.
    • Establish the project timeline.
    • Designate project resources.
    • Prioritize rollout of functionality.
    • Link business goals with the MMS selection project.
    • Determine user roles and profiles.
    • Conduct stakeholder interviews.
    • Build communication and change management plan.
    • Draft an RFP.
    • Make a plan for soliciting feedback and publishing the RFP.
    • Customize a vendor demo script and scorecard.
    • Conduct vendor demos.
    • Speak with vendor references.
    • Evaluate nonfunctional requirements.
    • Understand upgrade schedules.
    • Define a vendor evaluation framework.
    • Prepare the final evaluation.
    • Prepare a presentation for management.

    Contact your account representative or email Workshops@InfoTech.com for more information.

    Professional services provider engages Info-Tech to guide it through its MMS selection journey

    CASE STUDY

    Industry: Professional Services | Source: Info-Tech Consulting

    Challenge

    A large professional services firm specializing in knowledge development was looking to modernize an outdated marketing services stack.

    Previous investments in marketing tools ranging from email automation to marketing analytics led to system fragmentation. As a result, there was no 360-degree overview of marketing operations and no way to run campaigns at scale.

    To satisfy the organization’s aspirations, a comprehensive marketing management suite had to be selected that met needs for the foreseeable future.

    Solution

    The Info-Tech consulting team was brought in to assist in the MMS selection process.

    After meeting with several stakeholders, MMS requirements were developed and weighted. An RFP was then created from these requirements.

    Following a market scan, four vendors were selected to complete the organization’s RFP. Demonstration scripts were then developed as the RFPs were completed by vendors.

    Shortlisted vendors progressed to the demonstration phase.

    Results

    Vendor scorecards were utilized during the two-day demonstrations with the core project team to score each vendor.

    During the scoring process the team also identified the need to replace the organization’s core customer repository (a legacy CRM).

    The decision was made to select a CRM before finalizing the MMS selection. Doing so ensured uniform system architecture and strong interoperability between the firm’s MMS and its CRM.

    Info-Tech offers various levels of support to best suit your needs

    DIY Toolkit

    Guided Implementation

    Workshop

    Consulting

    "Our team has already made this critical project a priority, and we have the time and capability, but some guidance along the way would be helpful." "Our team knows that we need to fix a process, but we need assistance to determine where to focus. Some check-ins along the way would help keep us on track." "We need to hit the ground running and get this project kicked off immediately. Our team has the ability to take this over once we get a framework and strategy in place." "Our team does not have the time or the knowledge to take this project on. We need assistance through the entirety of this project."

    Diagnostics and consistent frameworks used throughout all four options

    Select a Marketing Management Suite – project overview

    1. Launch the MMS Project and Collect Requirements 2. Shortlist Marketing Management Suites 3. Select Vendor and Communicate Decision to Stakeholders
    Supporting Tool icon

    Best-Practice Toolkit

    1.1 Assess the value and identify your organization’s fit for MMS technology.

    1.2 Build your procurement team and project customer experience management (CXM) strategy.

    1.3 Identify your MMS requirements.

    2.1 Produce your shortlist

    3.1 Select your MMS

    3.2 Present selection

    Guided Implementations

    • Understand CXM strategy and identify your fit for MMS technology.
    • Identify staffing needs.
    • Plan requirements gathering steps.
    • Discuss use-case fit assessment results.
    • Discuss vendor landscape.
    • Create a procurement strategy.
    • Discuss executive presentation.
    • Conduct a proposal review.
    Associated Activity icon

    Onsite Workshop

    Module 1:
    Launch Your MMS Selection Project
    Module 2:
    Analyze MMS Requirements and Shortlist Vendors
    Module 3:
    Plan Your Procurement Process
    Phase 1 Outcome:
    • Launch of MMS selection project
    Phase 2 Outcome:
    • Shortlist of vendors
    Phase 3 Outcome:
    • Selection of MMS

    Use these icons to help direct you as you navigate this research

    Use these icons to help guide you through each step of the blueprint and direct you to content related to the recommended activities.

    A small monochrome icon of a wrench and screwdriver creating an X.

    This icon denotes a slide where a supporting Info-Tech tool or template will help you perform the activity or step associated with the slide. Refer to the supporting tool or template to get the best results and proceed to the next step of the project.

    A small monochrome icon depicting a person in front of a blank slide.

    This icon denotes a slide with an associated activity. The activity can be performed either as part of your project or with the support of Info-Tech team members who will come onsite to facilitate a workshop for your organization.

    A small monochrome icon depicting a descending bar graph.

    This icon denotes a slide that pertains directly to the Info-Tech vendor profiles on marketing management technology. Use these slides to support and guide your evaluation of the MMS vendors included in the research.

    Select a Marketing Management Suite

    PHASE 1

    Launch the MMS Project and Collect Requirements

    Phase 1 outline

    Associated Activity icon Call 1-888-670-8889 or email GuidedImplementations@InfoTech.com for more information.

    Complete these steps on your own, or call us to complete a guided implementation. A guided implementation is a series of 2-3 advisory calls that help you execute each phase of a project. They are included in most advisory memberships.

    Guided Implementation 1: Launch Your MMS Project and Collect Requirements

    Proposed Time to Completion: 3 weeks
    Step 1.2: Structure the Project Step 1.3: Gather Requirements
    Start with an analyst kick-off call:
    • Review readiness requirements for an MMS project.
    • Understand the work initiatives involved in MMS selection.
    Review findings with analyst:
    • Determine use case based on your organizational alignment.
    • Discuss core MMS requirements.
    Then complete these activities…
    • Conduct an organizational MMS readiness assessment.
    Then complete these activities…
    • Identify best-fit use case.
    • Elicit, capture, and prioritize requirements.
    With these tools & templates:
    • MMS Readiness Assessment Checklist
    With these tools & templates:
    • MMS Requirements Picklist Tool
    Phase 1 Results:
    • Completed readiness assessment.
    • Refined project plan to incorporate selection and implementation.

    Phase 1 milestones

    Launch the MMS Project and Collect Requirements — Phase 1

    • Understand the MMS market space.
    • Assess organizational and project readiness for MMS selection.
    • Structure your MMS selection and implementation project by refining your MMS roadmap.
    • Align organizational use-case fit with market use cases.
    • Collect, prioritize, and document MMS requirements.

    Shortlist MMS Tool — Phase 2

    • Review MMS market leaders and players within your aligned use case.
    • Review MMS vendor profiles and capabilities.
    • Shortlist MMS vendors based on organizational fit.

    Select an MMS — Phase 3

    • Submit request for proposal (RFP) to shortlisted vendors.
    • Evaluate vendor responses and develop vendor demonstration scripts.
    • Score vendor demonstrations and select the final product.

    Step 1.1: Understand the MMS market

    1.1

    1.2

    1.3

    Understand the MMS Market Structure the Project Gather MMS Requirements

    This step will walk you through the following activities:

    • MMS market overview

    This step involves the following participants:

    • Project team
    • Project manager
    • Project sponsor

    Outcomes of this step

    • An understanding of the evolution of the MMS market space and how it helps today’s organizations.
    • An evaluation of new and upcoming trends sought by MMS clients.
    • Verification of whether an MMS is a fit with your organization.

    Speak the same language as the marketing department to deliver the most business value

    Marketing Management Suite Glossary

    Analytics The practice of measuring marketing performance to improve return on investment (ROI). It is often carried out through the visualization of meaningful patterns in data as a result of marketing initiatives.
    Channels The different places where marketers can reach customers (e.g. social media, print mail, television).
    Click-through rate The percentage of individuals who proceed (click-through) from one part of a marketing campaign to the next.
    Content management Curating, creating, editing, and keeping track of content and client-facing assets.
    Customer relationship management (CRM) A core enterprise application that provides a broad feature set for supporting customer interaction processes. The CRM frequently serves as a core customer data repository.
    Customer experience management (CXM) The holistic management of customer interaction processes across marketing, sales, and customer service to create valuable, mutually beneficial customer experiences.
    Engagement rate A social media metric used to describe the amount of likes, comments, shares, etc., that a piece of content receives.
    Lead An individual or organization who has shown interest in the product or service being marketed.
    Omnichannel The portfolio of interaction channels you use.

    MMS is a key piece of the customer experience ecosystem

    Within the broader CXM ecosystem, an MMS typically lives within the CRM platform. Interfacing with the CRM’s master customer database allows an MMS to optimize cross-sell opportunities and marketing effectiveness.

    A master database – the central place where all up-to-the-minute data on a customer profile is stored – is essential for MMS success. This is particularly true for real-time capability effectiveness and to minimize customer fatigue.

    If you have customer records in multiple places, you risk missing customer opportunities and potentially upsetting clients. For example, if a client has communicated preferences or disinterest through one channel, and this is not effectively recorded throughout the organization, another representative is likely to contact them in the same method again – possibly alienating the customer for good.

    A master database requires automatic synchronization with all point solutions, POS, billing systems, agencies, etc. If you don’t have up-to-the-minute information, you can’t score prospects effectively and you lose out on the benefits of the MMS.

    'CRM' surrounded by its components with 'MMS' highlighted.
    Focus on the fundamentals before proceeding. Secure organizational readiness to reduce project risk using Info-Tech’s Build a Strong Technology Foundation for CXM and Select and Implement a CRM Platform blueprints.

    Understanding the “art of the possible”

    The world of marketing technology changes rapidly! Understand how modern marketing management suites are used in most organizations.

    An MMS helps marketers in two primary ways:

    1. It allows them to efficiently execute and manage campaigns across dozens of channels and products.
    2. It allows them to analyze the outcomes of campaigns.

    Marketing suites accomplish these tasks by:

    • Leveraging workflow automation to reduce the amount of time spent creating marketing campaigns.
    • Using internal or third-party data to increase conversion effectiveness from customer databases across the organization.

    A strong MMS provides marketers with the data they need for actionable insights about their customers.

    A marketing automation solution delivers essentially all the benefits of an email marketing solution along with integrated capabilities that would otherwise need to be cobbled together using various standalone technologies.” (Marketo Inc.)

    Inform your way of thinking by understanding the capabilities of modern marketing applications.

    A tree with icons related to knowledge.

    Expect the marketing department to drive suite adoption, but don’t count out the benefits MMS will also provide to IT

    MMS adoption is driven by the need for better campaign execution and marketing intelligence. MMS technologies are adopted to create faster, easier, more intelligent, and more measurable campaigns and make managing complex channels easy and repeatable.

    Top Drivers for Adopting Marketing Management Technologies

    Bar chart of top drivers for adopting marketing management technology. The first four bars are highlighted and the largest, they are labelled 'Campaign Measurement & Effectiveness', 'Execute Multi-channel Campaigns', 'Shorten Marketing Campaign Cycle', and 'Reduce Manual Campaign Creation'.
    (Source: Info-Tech Research Group; N=23)

    The key drivers for MMS are business-related, not IT-related. However, this does not mean that there are no benefits to IT. In fact, the IT department will see numerous benefits, including time and resource savings. Further, not having an MMS creates more work for your IT department. IT must serve as a valued partner for selection and implementation.

    Additional benefits to IT driven by MMS

    Marketing management suites are ideal for large organizations with multiple product lines in complex marketing environments. IT is often more centralized than its counterparts in the business, making it uniquely positioned to encourage greater coordination by helping the business units understand the shared goals and the benefits of working together to roll out suites for marketing workflow management, intelligence, and channel management.

    Cross-Segmentation Additional Revenue Generation Real-Time Capabilities Lead Growth/ Conversion Rate
    Business Value
    • Share resources between brands and product lines.
    • Increase database size with populated client data.
    • Track customer lifetime value.
    • Increase average deal size.
    • Decrease time to execute campaigns.
    • Decrease lead acquisition costs while collecting higher quality leads.
    • Improve retention rates.
    • Reduce cost to serve.
    • Increase customer retention due to effective service.
    • Higher campaign and response rates.
    • Track, measure, and prove the value of marketing activities.
    • Broaden reach through social channels.
    IT Value
    • Reduce reliance on IT for routine tasks such as list creation and data cleansing.
    • Free up IT resources for the sectors of the business where the ROI is greatest.
    • Reduce need for IT to cleanse, modify, or merge data lists because most suites include CRM connectors.
    • Reduce need for constant customization on status reports on lead value and campaign success.

    Info-Tech Insight

    Don’t forget that MMS technologies deliver on the overarching suite value proposition: a robust solution within one integrated offering. Without an MMS in play, organizations in need of this functionality are forced to piece together point solutions (or ad hoc management). This not only increases costs but also is an integration nightmare for IT.

    Step 1.2: Structure the project

    1.1

    1.2

    1.3

    Understand the MMS MarketStructure the ProjectGather MMS Requirements

    This step will walk you through the following activities:

    • Determine if you are ready to kick off the MMS selection project.
    • Align project goals with CXM strategy and business goals.

    This step involves the following participants:

    • Core project team
    • Project manager
    • Project sponsor

    Outcomes of this step

    • Assurance that you have completed adequate preparation, obtained stakeholder and sponsor buy-in, secured sufficient resources, and completed strategy and planning activities to move forward with selection.
    • An approach to remedy organizational readiness to prepare for MMS selection.
    • An understanding of stakeholder goals.

    Identify the scope and purpose of your MMS selection process

    Vendor Profiles icon

    Sample Project Overview

    [Organization] plans to select and implement a marketing management suite in order to introduce better campaign management to the business’ processes. This procurement and implementation of an MMS tool will enable the business to improve the efficiency and effectiveness of marketing campaign execution.

    This project will oversee the assessment and shortlisting of MMS vendors, selection of an MMS tool, the configuration of the solution, and the implementation of the technology into the business environment.

    Rationale Behind the Project

    Consider the business drivers behind the interest in MMS technology.

    Be specific to business units impacted and identify key considerations (both opportunities and risks).

    Business Drivers

    • Organizational productivity
    • Customer satisfaction
    • Marketing management costs
    • Risk management

    Info-Tech Insights

    Creating repeatable and streamlined marketing processes is a common overarching business objective that is driven by multiple factors. To ensure this objective is achieved, confirm that the primary drivers are following the implementation of the first automated marketing channels.

    Activity: Understand your business’ goals for MMS by parsing your formal CXM strategy

    Associated Activity icon 1.2.1 1 hour

    INPUT: Stakeholder user stories

    OUTPUT: Understanding of ideal outcomes from MMS implementation

    MATERIALS: Whiteboard and marker or sticky notes

    PARTICIPANTS: Project sponsor, Project stakeholders, Business analysts, Business unit reps

    Instructions

    1. Outline the purpose of the future MMS tool and the drivers behind this business decision with the project’s key stakeholders.
    2. Document plans to ensure that these drivers are taken into consideration and realized following implementation. Example:
      Improve Reduce/Eliminate KPIs
      Multichannel marketing Duplication of effort Number of customer interaction channels supported
      Social integration Process inefficiencies Number of social signals received (likes, shares, etc.)

    If you do not have a well-defined CXM strategy, leverage Info-Tech’s research to Build a Strong Technology Foundation for Customer Experience Management.

    Understanding marketing suites

    Vendor Profiles icon

    This blueprint focuses on complete, integrated marketing management suites

    An integrated suite is a single product that is designed to assist with multiple marketing processes. Information from these suites is deeply connected to the core CRM. Changing a piece of information for one process will update all affected.

    'MMS' surrounded by its integrated processes, including 'Marketing Operations Management', 'Breadth of Channel Support', 'Marketing Asset Management', etc.

    Understanding marketing point solutions

    Vendor Profiles icon

    A point solution typically interfaces with a single customer interaction channel with minimal CRM integration.

    Why use a marketing point solution?

    1. A marketing point solution is a standalone application used to manage a unique process.
    2. Point solutions can be implemented and updated relatively quickly.
    3. They cost less than full-feature, integrated marketing suites.
    4. Some point solutions integrate with CRM platforms or MMS platforms.

    Refer to Phase 2 for a bird’s-eye view of the point solution marketplace.

    Marketing Point Solutions

    • Twitter Analytics
    • Search Engine Optimization
    • Customer Portals
    • Livechat
    • Marketing Attribution
    • Demand Side Platform

    Determine if MMS is right for your organization

    Vendor Profiles icon

    Adopt an MMS if:

    1. Your organization is actively pursuing a multichannel marketing strategy, particularly if its marketing campaigns are complex and multifaceted, involving consumer-specific conditional messaging.
    2. Your enterprise serves a high volume of customers and marketing needs extend to formally managing budgets and resources, lead generation and segmentation, and measuring channel effectiveness.
    3. Your organizations has multiple product lines and is interested in increasing cross-sale opportunities.

    Bypass an MMS if:

    • Your organization does not participate in multichannel campaigns and is primarily using email or web channels to generate leads. You may find the advanced features and capabilities of an MMS to be overkill and should consider lead marketing automation (LMA) or email marketing services first.
    • You are a small to midsize business (SMB) with a limited budget or fewer than five marketing professionals. Don’t buy what you don’t need; organizations with fewer than five people in the marketing department are unlikely to need an MMS.
    • Sales generation is not a priority for the business or a primary goal for the marketing department.

    Info-Tech Insight

    Using an MMS is ideal for organizations with multiple brands and product portfolios (e.g. consumer packaged goods). Ad hoc management and email marketing services are best for small organizations with a client base that requires only bare bones engagement.

    Determine if you are ready to kick off your MMS selection and implementation project

    Supporting Tool icon 1.2.2 MMS Readiness Assessment Checklist
    Use Info-Tech’s MMS Readiness Assessment Checklist to determine if your organization has sufficient process and campaign maturity to warrant the investment in a consolidated marketing management suite.

    Sections of the Tool:

    1. Goals & Objectives
    2. Project Team
    3. Current State Understanding
    4. Future State Vision
    5. Business Process Improvement
    6. Project Metrics
    7. Executive Sponsorship
    8. Stakeholder Buy-In & Change Management
    9. Risk Management
    10. Cost & Budget

    INFO-TECH DELIVERABLE

    Sample of Info-Tech's MMS Readiness Assessment Checklist.

    Complete the MMS Readiness Assessment Checklist by following the instructions in Activity 1.2.3.

    Activity: Determine if you are ready to kick off your MMS selection project

    Associated Activity icon 1.2.3 30 minutes

    INPUT: MMS foundation, MMS strategy

    OUTPUT: Readiness remediation approach, Validation of MMS project readiness

    MATERIALS: Info-Tech’s MMS Readiness Assessment Checklist

    PARTICIPANTS: Project sponsor, Core project team

    Instructions

    1. Download the MMS Readiness Assessment Checklist.
    2. Review Section 1 of the checklist with the core project team and/or project sponsor, item by item. For completed items, tick the relative checkbox.
    3. Once the whole checklist has been reviewed, document all incomplete items in the table under Section 1 in the first table column (“Incomplete Readiness Item”).
    4. For each incomplete item, use your discretion to determine whether its completion is critical in preparation for MMS selection and implementation. This may vary given the complexity of your MMS project. If the item is critical to the project, indicate this with “Y” in the second column (“Criticality (Y/N)”).
    5. For each critical item, reflect on the barriers that have prevented or are preventing its completion. Possible barriers include incomplete task dependencies, low value-to-effort determination, lack of organizational knowledge or resources, pressure of deadlines, etc. Document these barriers in the third column (“Barriers to Completion”).
    6. Based on the barriers determined in Step 5, determine a remediation approach for each item. Document the approach in the fourth column (“Remediation Approach”).
    7. For each remediation activity, designate a due date and remediation owner. Document this in the fifth column (“Due Date & Owner”).
    8. Carry out the remediation of critical tasks and return to this blueprint to kickstart your selection and implementation project.

    Step 1.3: Gather MMS requirements

    1.1

    1.2

    1.3

    Understand the MMS MarketStructure the ProjectGather MMS Requirements

    This step will walk you through the following activities:

    • Understand your MMS use case.
    • Elicit and capture your MMS requirements.
    • Prioritize your solution requirements.

    This step involves the following participants:

    • Core project team
    • Project manager
    • Business analysts
    • Procurement subject-matter experts (SMEs)

    Outcomes of this step

    • Project alignment with MMS market use case.
    • Inventory of categorized and prioritized MMS business requirements.

    Understand the dominant use-case scenarios for MMS across organizations

    Vendor Profiles icon

    USE CASES

    While an organization may be product- or service-centric, most fall into one of the three use cases described on this slide.

    1) Marketing Automation

    Workflow Management

    Managing complex marketing campaigns and building and tracking marketing workflows are the mainstay responsibilities of brand managers and other senior marketing professionals. In this category, we evaluated vendors that provide marketers with comprehensive tools for marketing campaign automation, workflow building and tracking, lead management, and marketing resource planning for campaigns that need to reach a large segment of customers.

    Omnichannel Management

    The proliferation of marketing channels has created significant challenges for many organizations. In this use case, we executed a special evaluation of vendors that are well suited for the intricacies of juggling multiple channels, particularly mobile, social, and email marketing.

    2) Marketing Intelligence

    Sifting through data from a myriad of sources and coming up with actionable intelligence and insights remains a critical activity for marketing departments, particularly for market researchers. In this category, we evaluated solutions that aggregate, analyze, and visualize complex marketing data from multiple sources to allow decision makers to execute informed decisions.

    3) Social Marketing

    The proliferation of social networks, customer data, and use cases has made ad hoc social media management challenging. In this category we evaluated vendors that bring uniformity to an organization’s social media capabilities and contribute to a 360-degree customer view.

    Activity: Understand which type of MMS you need

    Associated Activity icon 1.3.1 30 minutes

    INPUT: Use-case breakdown

    OUTPUT: Project use-case alignments

    Materials: Whiteboard, markers

    Participants: Project manager, Core project team (optional)

    Instructions

    1. Familiarize your team with Info-Tech’s MMS use-case breakdown from the previous slide.
    2. Determine which use case is best aligned with your organization’s MMS project objectives. If you need assistance with this, consider the relevance of the cases studies and statements on the following slides.
    3. If your team agrees with most or all statements under a given use case, this indicates strong alignment towards that use case. It is possible for an organization to align with more than one use case. Your use-case alignment will guide you in creating a vendor shortlist later in this project.

    Use Info-Tech’s vendor research and use-case scenarios to support your organization’s vendor analysis

    The use-case view of vendor and product performance provides multiple opportunities for vendors to fit into your application architecture depending on their product and market performance. The use cases selected are based on market research and client demand.

    Determining your use case is crucial for:

    1. Selecting an application that is the right fit
    2. Establishing a business case for MMS

    The following slides illustrate how the three most common use cases (marketing automation, marketing intelligence, and social marketing) align with business needs. As shown by the case studies, the right MMS can result in great benefits to your organization.

    Use-case alignment and business need

    Vendor Profiles icon

    Marketing Automation

    Marketing Need Manage customer experience across multiple channels Manage multiple campaigns simultaneously Integrate web-enabled devices (IoT) into marketing campaigns Run and track email marketing campaigns
    A line of arrows pointing down.
    Corresponding Feature End-to-end management of email marketing Visual workflow editor Customer journey mapping Business rules engine A/B tracking

    The Portland Trail Blazers utilize an MMS to amplify their message with marketing automation technology

    CASE STUDY

    Industry: Entertainment | Source: Marketo

    Challenge

    The Portland Trail Blazers, an NBA franchise, were looking to expand their appeal beyond the city of Portland and into the greater Pacific Northwest Region.

    The team’s management group also wanted to showcase the full range of events that were hosted in the team’s multipurpose stadium.

    The Trail Blazers were looking to engage fans in a more targeted fashion than their CRM allowed for. Ultimately, they hoped to move from “batch and blast” email campaigns to an automated and targeted approach.

    Solution

    The Trail Blazers implemented an MMS that allowed it to rapidly build different types of campaigns. These campaigns could be executed across a variety of channels and target multiple demographics at various points in the fan journey.

    Contextual ads were implemented using the marketing suite’s automated customer journey mapping feature. Targeted ads were served based on a fan’s location in the journey and interactions with the Trail Blazers’ online collateral.

    Results

    The automated campaigns led to a 75% email open rate, which contributed to a 96% renewal rate for season ticket holders – a franchise record.

    Other benefits resulting from the improved conversion rate included an increased cohesion between the Trail Blazers’ marketing, analytics, and ticket sales operations.

    Use-case alignment and business need

    Vendor Profiles icon

    Marketing Intelligence

    Marketing Need Capture marketing- and customer-related data from multiple sources Analyze large quantities of marketing data Visualize marketing-related data in a manner that is easy for decision makers to consume Perform trend and predictive analysis
    A line of arrows pointing down.
    Corresponding Feature Integrate data across customer segments Analysis through machine learning Assign attributers to unstructured data Displays featuring data from external sources Create complex customer data visualizations

    Chico’s FAS uses marketing intelligence to drive customer loyalty

    CASE STUDY

    Industry: Retail | Source: SAS

    Challenge

    Women’s apparel retailer Chico’s FAS was looking to capitalize on customer data from in-store and online experiences.

    Chico’s hoped to consolidate customer data from multiple online and brick-and-mortar retail channels to get a complete view of the customer.

    Doing so would satisfy Chico’s need to create more highly segmented, cost-effective marketing campaigns

    Solution

    Chico’s selected an MMS with strong marketing intelligence, analysis, and data visualization capability.

    The MMS could consolidate and analyze customer and transactional information. The suite’s functionality enabled Chico’s marketing team to work directly with the data, without help from statisticians or IT staff.

    Results

    The approach to marketing indigence led to customers getting deals on products that were actually relevant to them, increasing sales and brand loyalty.

    Moreover, the time it took to perform data consolidation decreased dramatically, from 17 hours to two hours, allowing the process to be performed daily instead of weekly.

    Use-case alignment and business need

    Vendor Profiles icon

    Social Marketing

    Marketing Need Understand customers' likes and dislikes Manage and analyze social media channels like Facebook and Twitter Foster a conversation around specific products Engage international audiences through regional messaging apps
    A line of arrows pointing down.
    Corresponding Feature Social listening capabilities Tools for curating customer community content Ability to aggregate social data Integration with popular social networks Ability to conduct trend reporting

    Bayer leverages MMS technology to cultivate a social presence

    CASE STUDY

    Industry: Life Sciences | Source: Adobe

    Challenge

    Bayer, a Fortune 500 health and life sciences company, was looking for a new way to communicate its complex medical breakthroughs to the general public.

    The decision was made to share the science behind its products via social channels in order to generate excitement.

    Bayer needed tools to publish content across a variety of social media platforms while fostering conversations that were more focused on the science behind products.

    Solution

    Based on the requirements, Bayer decided that an MMS would be the best fit.

    After conducting a market scan, the company selected an MMS with a comprehensive social media suite.

    The suite included tools for social listening and moderation and tools to guide conversations initiated by both marketers and customers.

    Results

    The MMS provided Bayer with the toolkit to engage its audience.

    Bayer took control of the conversation about its products by serving potential customers with relevant video content on social media.

    Its social strategy coupled with advanced engagement tools resulted in new business opportunities and more than 65,000 views on YouTube and more than 87,000 Facebook views in a single month.

    Leverage Info-Tech’s requirements gathering framework to serve as the basis for capturing your MMS requirements

    An important step in selecting an MMS that will have widespread user adoption is creating archetypal customer personas. This will enable you to talk concretely about them as consumers of the application you select and allow you to build buyer scenarios around them.
    REQUIREMENTS GATHERING
    Info-Tech’s requirements gathering framework is a comprehensive approach to requirements management that can be scaled to any size of project or organization. This framework ensures that the application created will capture the needs of all stakeholders and deliver business value. Develop and right-size a proven standard operating procedure for requirements gathering with Info-Tech’s blueprint Build a Strong Approach to Business Requirements Gathering.
    Stock photo of a Jenga tower with title: Build a Strong Approach to Business Requirements Gathering
    KEY INPUTS TO MMS REQUIREMENTS GATHERING
    Requirements Gathering Methodology

    Sample of Requirements Gathering Blueprint.

    Requirements Gathering Blueprint Slide 25: Understand the best-practice framework for requirements gathering for enterprise applications projects.

    Requirements Gathering SOP

    Sample of Requirements Gathering Blueprint.

    Requirements Gathering Blueprint Activities 1.2.2-1.2.5, 2.1.1, 2.1.2, 3.1.1, 3.2.1, 4.1.1-4.1.3, 4.2.2: Consolidate outputs to right-size a best-practice SOP for your organization.

    Project Level Selection Tool

    Sample of Requirements Gathering Blueprint.

    Requirements Gathering Blueprint Activity 1.2.4: Determine project-level selection guidelines to inform the due diligence required in your MMS requirements gathering.

    Activity: Elicit and capture your MMS requirements

    Associated Activity icon 1.3.2 Varies

    INPUT: MMS tool user expertise, MMS Requirements Picklist Tool

    OUTPUT: A list of needs from the MMS tool user perspective

    Materials: Note-taking materials, Whiteboard or flip chart, markers

    Participants: MMS users in the organization, MMS selection committee

    Instructions

    1. Identify stakeholders for the requirements gathering exercise. Consider holding one-on-one sessions or large focus groups with key stakeholders or the project sponsor to gather business requirements for an MMS.
    2. Use the MMS Requirements Picklist Tool as a starting point for conducting the requirements elicitation session(s).
    3. Begin by reading the instructions in the template and then move to the “Requirements” worksheet. Read each defined requirement in the worksheet and indicate in the “Requirement Status” column whether the requirement is a “Must,” “High,” or “Low.” Confirming the status is an important part of the exercise. The status will help filter vendors for final selection later on in the process.
    4. Decide whether additional requirements are necessary by asking the MMS tool users. If so, add the requirements to the bottom of the “Requirements” worksheet and indicate their “Requirement Status.”

    Download the MMS Requirements Picklist Tool to help with completing this activity.

    Show the measurable benefits of MMS with metrics

    The return on investment (ROI) and perceived value of the organization’s marketing solution will be a critical indication of the likelihood of success of the suite’s selection and implementation.

    EXAMPLE
    METRICS

    MMS and Technology Adoption

    Marketing Performance Metrics
    Average revenue gain per campaign Quantity and quality of marketing insights
    Average time to execute a campaign Customer acquisition rates
    Savings from automated processes Marketing cycle times
    User Adoption and Business Feedback Metrics
    User satisfaction feedback User satisfaction survey with the technology
    Business adoption rates Application overhead cost reduction

    Info-Tech Insight

    Even if marketing metrics are difficult to track right now, the implementation of an MMS brings access to valuable customer intelligence from data that was once kept in silos.

    If you want additional support, have our analysts guide you through this phase as part of an Info-Tech Workshop Associated Activity icon

    Book a workshop with our Info-Tech analysts:

    Photo of an Info-Tech analyst.
    • To accelerate this project, engage your IT team in an Info-Tech workshop with an Info-Tech analyst team.
    • Info-Tech analyst will join you and your team onsite at your location or welcome you to Info-Tech's historic Toronto office to participate in an innovative onsite workshop.
    • Contact your account manager (www.infotech.com/account), or email Workshops@InfoTech.com for more information.

    The following are sample activities that will be conducted by Info-Tech analysts with your team:

    1.2.1

    Sample of activity 1.2.1 'Understand your business' goals for MMS by parsing your formal CXM strategy'. Align the CXM strategy value proposition to MMS capabilities

    Our facilitator will help your team identify the IT CXM strategy and marketing goals. The analyst will then work with the team to map the strategy to technological drivers available in the MMS market.

    1.3.2

    Sample of activity 1.3.2 'Elicit and capture your MMS requirements'. Define the needs of MMS users

    Our facilitator will work with your team to identify user requirements for the MMS Requirements Picklist Tool. The analyst will facilitate a discussion with your team to prioritize identified requirements.

    Select a Marketing Management Suite

    PHASE 2

    Shortlist Marketing Management Suites

    Phase 2 outline

    Associated Activity icon Call 1-888-670-8889 or email GuidedImplementations@InfoTech.com for more information.

    Complete these steps on your own, or call us to complete a guided implementation. A guided implementation is a series of 2-3 advisory calls that help you execute each phase of a project. They are included in most advisory memberships.

    Guided Implementation 2: Shortlist Marketing Management Suites

    Proposed Time to Completion: 1-3 months
    Step 2.1: Analyze and Shortlist MMS Vendors
    Start with an analyst kick-off call:
    • Review requirements gathering findings.
    • Review the MMS market space.
    Then complete these activities…
    • Review vendor profiles and analysis.
    • Weigh the evaluation criteria’s importance in product capabilities and vendor characteristics.
    • Shortlist MMS vendors.
    With these tools & templates:
    Phase 2 Results:
    • Shortlist of MMS tools

    Phase 2 milestones

    Launch the MMS Project and Collect Requirements — Phase 1

    • Understand the MMS market space.
    • Assess organizational and project readiness for MMS selection.
    • Structure your MMS selection and implementation project by refining your MMS roadmap.
    • Align organizational use-case fit with market use cases.
    • Collect, prioritize, and document MMS requirements.

    Shortlist MMS Tool — Phase 2

    • Review MMS market leaders and players within your aligned use case.
    • Review MMS vendor profiles and capabilities.
    • Shortlist MMS vendors based on organizational fit.

    Select an MMS — Phase 3

    • Submit request for proposal (RFP) to shortlisted vendors.
    • Evaluate vendor responses and develop vendor demonstration scripts.
    • Score vendor demonstrations and select the final product.

    Step 2.1: Analyze and shortlist MMS vendors

    2.1

    Analyze and Shortlist MMS Vendors

    This step will walk you through the following activities:

    • Review MMS vendor landscape.
    • Take note of relevant point solutions.
    • Shortlist vendors for the RFP process.

    This step involves the following participants:

    • Core project team

    Outcomes of this step

    • Understanding of Info-Tech’s use-case scenarios for MMS: marketing automation, marketing intelligence, and social marketing.
    • Familiarity with the MMS vendor landscape.
    • Shortlist of MMS vendors for RFP process.

    Familiarize yourself with the MMS market: How it got here

    Vendor Profiles icon

    Loosely Tied Together

    Originally the sales and marketing enterprise application space was highly fragmented, with disparate best-of-breed point solutions patched together. Soon after, vendors in the late 1990s started bundling automation technologies into a single suite offering. Marketing capabilities of CRM suites were minimal at best and often restricted to web and email only.

    Limited to Large Enterprises

    Many vendors started to combine all marketing tools into a single, comprehensive marketing suite, but cost and complexity limited them to large enterprises and marketing agencies.

    Best-of-breed solutions targeting new channels and new goals, like closed-loop sales and marketing, continued driving new marketing software genres, like dedicated lead management suites.

    In today’s volatile business environment, judgment built from past experience is increasingly unreliable. With consumer behaviors in flux, once-valid assumptions (e.g. ‘older consumers don’t use Facebook or send text messages’) can quickly become outdated.” (SAS Magazine)

    Info-Tech Insight

    As the market evolves, capabilities that were once cutting edge become default and new functionality becomes differentiating. Some features, like basic CRM integration, have become table stakes capabilities. Focus on advanced analytics features and omnichannel integration capabilities to get the best fit for your requirements.

    Familiarize yourself with the MMS market: Where it’s going

    Vendor Profiles icon

    AI and Machine Learning

    Vendors are beginning to offer AI capabilities across MMS for data-driven customer engagement scoring and social listening insights. Machine learning capability is being leveraged to determine optimal customer journey and suggest next steps to users.

    Marketplace Fragmentation

    The number of players in the marketing application space has grown exponentially. The majority of these new vendors offer point solutions rather than full-blown marketing suites. Fragmentation is leading to tougher choices when looking to augment an existing platform with specific functionality.

    Improving Application Integration

    MMS vendors are fostering deeper integrations between their marketing products and core CRM products, leading to improved data hygiene. At the same time, vendors are improving flexibility in the marketing suite so that new channels can be added easily.

    Greater Self-Service

    Vendors have an increased emphasis on application usability. Their goal is to enable marketers to execute campaigns without relying on specialists.

    There’s a firehose of customer data coming at marketers today, and with more interconnected devices emerging (wearables, smart watches, etc.), cultivating a seamless customer experience is likely to grow even more challenging.

    Building out a data-driven marketing strategy and technology stack that enables you to capture behaviors across channels is key.” (IBM, Ideas for Exceeding Customer Expectations)

    Review Info-Tech’s vendor profiles of the MMS market to identify vendors that meet your requirements

    Vendors & Products Evaluated

    Vendor logos including 'Adobe', 'ORACLE', and 'IBM'.

    VENDOR PROFILES

    Review the MMS Vendor Evaluation

    Large icon of a descending bar graph for vendor profiles title page.

    Table stakes are the minimum standard; without these, a product doesn’t even get reviewed

    Vendor Profiles icon

    TABLE STAKES

    Feature Table Stake Functionality
    Basic Workflow Automation Simple automation of common marketing tasks (e.g. handling inbound leads).
    Basic Channel Integration Integration with minimum two or more marketing channels (e.g. email and direct mail).
    Customizable User Interface A user interface that can be changed and optimized to users’ preferences. This includes customizable dashboards for displaying relevant marketing metrics.
    Basic Mobile UX Accessible from a mobile device in some fashion.
    Cloud Compatibility Able to offer integration within pre-existing or proprietary cloud server. Many vendors only have SaaS products.

    What does this mean?

    The products assessed in these vendor profiles meet, at the very least, the requirements outlined as table stakes.

    Many of the vendors go above and beyond the outlined table stakes; some even do so in multiple categories. This section aims to highlight the products’ capabilities in excess of the criteria listed here.

    Info-Tech Insight

    If table stakes are all you need from your MMS, determine whether your existing CRM platform already satisfies your requirements. Otherwise, dig deeper to find the best price-to-value ratio for your needs.

    Take a holistic approach to vendor and product evaluation

    Almost – or equally – as important as evaluating vendor feature capabilities is the need to evaluate vendor viability and non-functional aspects of the MMS. Include an evaluation of the following criteria in your vendor scoring methodology:

    Vendor Attribute Description
    Vendor Stability and Variability The vendor’s proven ability to execute on constant product improvement, deliberate strategic direction, and overall commitment to research and development efforts in responding to emerging trends.
    Security Model The potential to integrate the application to existing security models and the vendor's approach to handling customer data.
    Deployment Style The choice to deploy a single or multi-tenant SaaS environment via a perpetual license.
    Ease of Customization The relative ease with which a system can be customized to accommodate niche or industry-specific business or functional needs.
    Vendor Support Options The availability of vendor support options, including selection consulting, application development resources, implementation assistance, and ongoing support resources.
    Size of Partner Ecosystem The quantity of enterprise applications and third-party add-ons that can be linked to the MMS, as well as the number of system integrators available.
    Ease of Data Integration The relative ease with which the system can be integrated with an organization’s existing application environment, including legacy systems, point solutions, and other large enterprise applications.

    Info-Tech Insight

    Evaluate vendor capabilities, not just product capabilities. An MMS is typically a long-term commitment; ensure that your organization is teaming up with a vendor or provider that you feel you can work well with and depend on.

    Advanced features are the capabilities that allow for granular differentiation of market players and use-case performance

    Vendor Profiles icon

    Evaluation Methodology

    These product features were assessed as part of the classification of vendors into use cases. In determining use-case leaders and players, select features were considered based on best alignment with the use case.

    Feature Advanced Functionality
    Advanced Campaign Management End-to-end marketing campaign management: customer journey mapping, campaign initiation, monitoring, and dynamic reporting and adjustment.
    Marketing Asset Management Content repository functionality (or tight ECM integration) for marketing assets and campaign collateral (static, multimedia, e-commerce–related, etc.).
    Marketing Analytics
    • Predictive analytics; machine learning; capabilities for data ingestion and visualization across various marketing research/marketing intelligence categories (demographic, psychographic, etc.).
    • Data segmentation; drill-down ability to assign attributes to unstructured data; ability to construct complex customer/competitive data visualizations from segmented data.
    Breadth of Channel Support Ability to support and manage a wide range of marketing channels (e-commerce, SEO/SEM, paid advertising, email, traditional [print, multimedia], etc.).
    Marketing Workflow Management Visual workflow editors and business rules engine creation.

    Advanced features are the capabilities that allow for granular differentiation of market players and use-case performance

    Vendor Profiles icon

    Evaluation Methodology

    These product features were assessed as part of the classification of vendors into use cases. In determining use-case leaders and players, select features were considered based on best alignment with the use case.

    Feature Advanced Functionality
    Community Marketing Management Branded customer communities (e.g. community support forums) and DMB/DSP.
    Email Marketing Automation End-to-end management of email marketing: email templates, email previews, spam testing, A/B tracking, multivariate testing, and email metrics tracking.
    Social Marketing Ability to integrate with popular social media networks and manage social properties and to aggregate and analyze social data for trend reporting.
    Mobile Marketing Ability to manage SMS, push, and mobile application marketing.
    Marketing Operations Management Project management tools for marketers (timelines, performance indicators, budgeting/resourcing tools, etc.).

    Use the information in the MMS vendor profiles to streamline your vendor analysis process

    Vendor Profiles icon This section includes profiles of the vendors evaluated against the previously outlined framework.
    Review the use-case scenarios relevant to your organization’s use case to identify a vendor’s fit to your organization’s MMS needs.
    • L = Use-case leader
    • P = Use-case player
    Three column headers: 'Marketing Automation', 'Marketing Intelligence', and 'Social Media Marketing'.
    Understand your organization’s size and whether it falls within the product’s market focus.
    • Large enterprise: 2,000+ employees and revenue of $250M+
    • Small-medium enterprise: 30-2,000 employees and revenue of $25M-$250M
    Column header 'MARKET FOCUS' with row headers 'Small-Medium' and 'Large Enterprise'.
    Review the differentiating features to identify where the application performs best. A list of features.
    Colors signify a feature’s performance. A key for color-coding: Blue - 'Best of Breed', Green - 'Present: Competitive Strength', Yellow-Green - 'Present: Competitive Parity', Yellow - 'Semi-Present', Grey - 'Absent'.

    Adobe Marketing Cloud

    Vendor Profiles icon
    Logo for Adobe. FUNCTIONAL SPOTLIGHT

    Creative Cloud Integration: To make for a more seamless cross-product experience, projects can be sent between Marketing Cloud and Creative Cloud apps such as Photoshop and After Effects.

    Sensei: Adobe has revamped its machine learning and AI platform in an effort to integrate AI into all of its marketing applications. Sensei includes data from Microsoft in a new partnership program.

    Anomaly Detection: Adobe’s Anomaly Detection contextualizes data and provides a statistical method to determine how a given metric has changed in relation to previous metrics.

    USE-CASE PERFORMANCE
    Marketing
    Automation
    Marketing
    Intelligence
    Social
    Marketing

    L

    L

    P

    MARKET FOCUS
    Small-Medium
    Large Enterprise
    Adobe’s goal with Marketing Cloud is to help businesses provide customers with cohesive, seamless experiences by surfacing customer profiles in relevant situations quickly. Adobe Marketing Cloud has traditionally been used in the B2C space but has seen an increase in B2C use cases driven by the finance and technology sectors. FEATURES
    Color-coded ranking of each feature for Adobe.
    Employees (2018): 17,000 Presence: Global Founded: 1982 NASDAQ: ADBE

    HubSpot

    Vendor Profiles icon

    Logo for Hubspot.FUNCTIONAL SPOTLIGHT

    Content Optimization System (COS): The fully integrated system stores assets and serves them to their designated channels at relevant times. The COS is integrated into HubSpot's marketing platform.

    Email Automation: HubSpot provides basic email that can be linked to a specific part of an organization’s marketing funnel. These emails can also be added to pre-existing automated workflows.

    Email Deliverability Tool: HubSpot identifies HTML or content that will be flagged by spam filters. It also validates links and minimizes email load times.

    USE-CASE PERFORMANCE
    Marketing
    Automation
    Marketing
    Intelligence
    Social
    Marketing

    P

    P

    P

    MARKET FOCUS
    Small-Medium
    Large Enterprise
    Hubspot’s primary focus has been on email marketing campaigns. It has put effort into developing solid “click not code” email marketing capabilities. Also, Hubspot has an official integration with Salesforce for expanded operations management and analytics capabilities. FEATURES
    Color-coded ranking of each feature for Hubspot.
    Employees (2018): 1,400 Presence: Global Founded: 2006 NYSE: HUBS

    IBM Marketing Cloud

    Vendor Profiles icon

    Logo for IBM.FUNCTIONAL SPOTLIGHT

    Watson: IBM is leveraging its popular Watson AI brand to generate marketing insights for automated campaigns.

    Weather Effects: Set campaign rules based on connections between weather conditions and customer behavior relative to zip code made by Watson.

    Real-Time Personalization: IBM has made efforts to remove campaign interaction latency and optimize live customer engagement by acting on information about what customers are doing in the current moment.

    USE-CASE PERFORMANCE
    Marketing
    Automation
    Marketing
    Intelligence
    Social
    Marketing

    L

    L

    P

    MARKET FOCUS
    Small-Medium
    Large Enterprise
    IBM has remained ahead of the curve by incorporating its well-known AI technology throughout Marketing Cloud. The application’s integration with the wide array of IBM products makes it a powerful tool for users already in the IBM ecosystem. FEATURES
    Color-coded ranking of each feature for IBM.
    Employees (2018): 380,000 Presence: Global Founded: 1911 NYSE: IBM

    Marketo

    Vendor Profiles icon

    Logo for Marketo.FUNCTIONAL SPOTLIGHT

    Content AI: Marketo has leveraged its investments in machine learning to intelligently fetch marketing assets and serve them to customers based on their interactions with a campaign.

    Email A/B Testing: To improve lead generation from email campaigns, Marketo features the ability to execute A/B testing for customized campaigns.

    Partnership with Google: Marketo is now hosted on Google’s cloud platform, enabling it to provide support for larger enterprise clients and improve GDPR compliance.

    USE-CASE PERFORMANCE
    Marketing
    Automation
    Marketing
    Intelligence
    Social
    Marketing

    P

    P

    P

    MARKET FOCUS
    Small-Medium
    Large Enterprise
    Marketo has strong capabilities for lead management but has recently bolstered its analytics capabilities. Marketo is hoping to capture some of the analytics application market share by offering tools with varying complexity and to cater to firms with a wide range of analytics needs. FEATURES
    Color-coded ranking of each feature for Marketo.
    Employees (2018): 1,000 Presence: Global Founded: 2006 Private Corporation

    Oracle Marketing Cloud

    Vendor Profiles icon

    Logo for Oracle.FUNCTIONAL SPOTLIGHT

    Data Visualization: To make for a more seamless cross-product experience, marketing projects can be sent between Marketing Cloud and Creative Cloud apps such as Dreamweaver.

    ID Graph: Use ID Graph to unite disparate data sources to form a singular profile of leads, making the personalization and contextualization of campaigns more efficient.

    Interest-Based Messaging: Pause a campaign to update a segment or content based on aggregated customer activity and interaction data.

    USE-CASE PERFORMANCE
    Marketing
    Automation
    Marketing
    Intelligence
    Social
    Marketing

    P

    P

    P

    MARKET FOCUS
    Small-Medium
    Large Enterprise
    Oracle Marketing Cloud is known for its balance between campaigns and analytics products. Oracle has taken the lead on expanding its marketing channel mix to include international options such as WeChat. Users already using Oracle’s CRM/CEM products will derive the most value from Marketing Cloud. FEATURES
    Color-coded ranking of each feature for Oracle.
    Employees (2018): 138,000 Presence: Global Founded: 1977 NYSE: ORCL

    Salesforce Marketing Cloud

    Vendor Profiles icon

    Logo for Salesforce Marketing Cloud.FUNCTIONAL SPOTLIGHT

    Einstein: Salesforce is putting effort into integrating AI into all of its applications. The Einstein AI platform provides marketers with predictive analytics and insights into customer behavior.

    Mobile Studio: Salesforce has a robust mobile marketing offering that encompasses SMS/MMS, in-app engagement, and group messaging platforms.

    Journey Builder: Salesforce created Journey Builder, which is a workflow automation tool. Its user-friendly drag-and-drop interface makes it easy to automate responses to customer actions.

    USE-CASE PERFORMANCE
    Marketing
    Automation
    Marketing
    Intelligence
    Social
    Marketing

    L

    P

    L

    MARKET FOCUS
    Small-Medium
    Large Enterprise
    Salesforce Marketing Cloud is primarily used by organizations in the B2C space. It has strong Sales Cloud CRM integration. Pardot is positioning itself as a tool for sales teams in addition to marketers. FEATURES
    Color-coded ranking of each feature for Salesforce Marketing Cloud.
    Employees (2018): 1,800 Presence: Global Founded: 2000 NYSE: CRM

    Salesforce Pardot

    Vendor Profiles icon

    Logo for Salesforce Pardot.FUNCTIONAL SPOTLIGHT

    Engagement Studio: Salesforce is putting marketing capabilities in the hands of sales reps by giving them access to a team email engagement platform.

    Einstein: Salesforce’s Einstein AI platform helps marketers and sales reps identify the right accounts to target with predictive lead scoring.

    Program Steps: Salesforce developed a distinct own workflow building tool for Pardot. Workflows are made of “Program Steps” that have the functionality to initiate campaigns based on insights from Einstein.

    USE-CASE PERFORMANCE
    Marketing
    Automation
    Marketing
    Intelligence
    Social
    Marketing

    P

    P

    -

    MARKET FOCUS
    Small-Medium
    Large Enterprise
    Pardot is Salesforce’s B2B marketing solution. Pardot has focused on developing tools that enable sales teams and marketers to work in lockstep in order to achieve lead-generation goals. Pardot has deep integration with Salesforce’s CRM and customer service management products. FEATURES
    Color-coded ranking of each feature for Salesforce Pardot.
    Employees (2018): 1,800 Presence: Global Founded: 2000 NYSE: CRM

    SAP Hybris Marketing

    Vendor Profiles icon

    Logo for SAP.FUNCTIONAL SPOTLIGHT

    CMO Dashboard: The specialized dashboard is aimed at providing overviews for the executive level. It includes the ability to coordinate marketing activities and project budgets, KPIs, and timelines.

    Loyalty Management: SAP features in-app tools to manage campaigns specifically geared toward customer loyalty with digital coupons and iBeacons.

    Customer Segmentation: SAP’s predictive capabilities dynamically suggest relevant customer profiles for new campaigns.

    USE-CASE PERFORMANCE
    Marketing
    Automation
    Marketing
    Intelligence
    Social
    Marketing

    P

    L

    P

    MARKET FOCUS
    Small-Medium
    Large Enterprise
    SAP Hybris Marketing Cloud optimizes marketing strategies in real time with accurate attribution and measurements. SAP’s operations management capabilities are robust, including the ability to view consolidated data streams from ongoing marketing plans, performance targets, and budgets. FEATURES
    Color-coded ranking of each feature for SAP.
    Employees (2018): 84,000 Presence: Global Founded: 1972 NYSE: SAP

    SAS Marketing Intelligence

    Vendor Profiles icon

    Logo for SAS.FUNCTIONAL SPOTLIGHT

    Activity Map: A user-friendly workflow builder that can be used to execute campaigns. Multiple activities can be simultaneously A/B tested within the Activity Map UI. The outcome of the test can automatically adjust the workflow.

    Spots: A native digital asset manager that can store property that is part of existing and future campaigns.

    Viya: A framework for fully integrating third-party data sources into SAS Marketing Intelligence. Viya assists with pairing on-premises databases with a cloud platform for use with the SAS suite.

    USE-CASE PERFORMANCE
    Marketing
    Automation
    Marketing
    Intelligence
    Social
    Marketing

    P

    L

    MARKET FOCUS
    Small-Medium
    Large Enterprise
    SAS has been a leading BI and analytics provider for more than 35 years. Rooted in statistical analysis of data, SAS products provide forward-looking strategic insights. Organizations that require extensive customer intelligence capabilities and the ability to “slice and dice” segments should have SAS on their shortlist. FEATURES
    Color-coded ranking of each feature for SAS.
    Employees (2018): 14,000 Presence: Global Founded: 1976 Private Corporation

    Consider alternative MMS vendors not included in Info-Tech’s vendor profiles

    Info-Tech evaluated only a portion of vendors in the MMS market. In order for a vendor to be included in this landscape, the company needed to meet three baseline criteria:
    1. Our clients must be talking about the solution.
    2. Our analysts must believe the solution will play well within the evaluation.
    3. The vendor must meet table stakes criteria.
    Below is a list of notable vendors in the space that did not meet all of Info-Tech’s inclusion requirements.

    Additional vendors in the MMS market:

    Logo for act-on. Logo for SharpSpring.

    See the next slides for suggested point solutions.

    Leverage Info-Tech’s WXM and SMMP vendor landscapes to select platforms that fit with your CXM strategy

    Web experience management (WXM) and social media management platforms (SMMP) act in concert with your MMS to execute complex campaigns.

    Social Media Management

    Info-Tech’s SMMP selection guide enables you to find a solution that satisfies your objectives across marketing, sales, public relations, HR, and customer service. Create a unified framework for driving successful implementation and adoption of your SMMP that fully addresses CRM and marketing automation integration, end-user adoption, and social analytics with Info-Tech’s blueprint Select and Implement a Social Media Management Platform.

    Stock image with the title Select and Implement a Social Media Management Platform.
    Web Experience Management

    Info-Tech’s approach to WXM ensures you have the right suite of tools for web content management, experience design, and web analytics. Put your best foot forward by conducting due diligence as the selection project advances. Ensure that your organization will see quick results with Info-Tech’s blueprint Select and Implement a Web Experience Management Solution.

    Stock image with the title Select and Implement a Web Experience Management Solution.

    POINT SOLUTION PROFILES

    Review this cursory list of point solutions by use case

    Consider point solutions if a full suite is not required

    Large icon of a target for point solution profiles title page.

    Consider point solutions if a full suite is not required

    Email Marketing

    Logos of companies for Email Marketing including MailChimp and emma.

    Consider point solutions if a full suite is not required

    Search Engine Optimization (SEO)

    Logos of companies for Search Engine Optimization including SpyFu and SerpStat.

    Consider point solutions if a full suite is not required

    Demand-Side Platform (DSP)

    Logos of companies for Demand-Side Platform including MediaMath and rocketfuel.

    Consider point solutions if a full suite is not required

    Customer Portal Software

    Logos of companies for Customer Portal Software including LifeRay and lithium.

    Select a Marketing Management Suite

    PHASE 3

    Select Vendor and Communicate Decision to Stakeholders

    Phase 3 outline

    Associated Activity icon Call 1-888-670-8889 or email GuidedImplementations@InfoTech.com for more information.

    Complete these steps on your own, or call us to complete a guided implementation. A guided implementation is a series of 2-3 advisory calls that help you execute each phase of a project. They are included in most advisory memberships.

    Guided Implementation 3: Plan Your MMS Implementation

    Proposed Time to Completion: 2 weeks
    Step 3.1: Select Your MMS Step 3.2: Communicate the Decision to Stakeholders
    Start with an analyst kick-off call:
    • Review the MMS shortlist.
    • Discuss how to link RFP questions and demo script scenarios to gathered requirements.
    Review findings with analyst:
    • Review the alignment between MMS capability and the business’ CXM strategy.
    • Discuss how to present the decision to stakeholders.
    Then complete these activities…
    • Build a vendor response template.
    • Evaluate RFP responses from vendors.
    • Build demo scripts and set up product demonstrations.
    • Establish evaluation criteria.
    • Select MMS product and vendor.
    Then complete these activities…
    • Present decision rationale to stakeholders.
    With these tools & templates:
    • MMS Request for Proposal Template
    • MMS Vendor Demo Script
    With these tools & templates:
    • MMS Selection Executive Presentation Template
    Phase 3 Results
    • Select an MMS that meets requirements and is approved by stakeholders.

    Phase 3 milestones

    Launch the MMS Project and Collect Requirements — Phase 1

    • Understand the MMS market space.
    • Assess organizational and project readiness for MMS selection.
    • Structure your MMS selection and implementation project by refining your MMS roadmap.
    • Align organizational use-case fit with market use cases.
    • Collect, prioritize, and document MMS requirements.

    Shortlist MMS Tool — Phase 2

    • Review MMS market leaders and players within your aligned use case.
    • Review MMS vendor profiles and capabilities.
    • Shortlist MMS vendors based on organizational fit.

    Select an MMS — Phase 3

    • Submit request for proposal (RFP) to shortlisted vendors.
    • Evaluate vendor responses and develop vendor demonstration scripts.
    • Score vendor demonstrations and select the final product.

    Step 2.1: Analyze and shortlist MMS vendors

    3.1

    3.2

    Select Your MMS Communicate Decision to Stakeholders

    This step will walk you through the following activities:

    • Build a response template to standardize potential vendor responses and streamline your evaluation process.
    • Evaluate the RFPs you receive with a clear scoring process and evaluation framework.
    • Build a demo script to evaluate product demonstrations by vendors.
    • Select your solution.

    This step involves the following participants:

    • Core project team
    • Procurement SMEs
    • Project sponsor

    Outcomes of this step

    • Completed MMS RFP vendor response template
    • Completed MMS demo script(s)
    • Established product and vendor evaluation criteria
    • Final MMS selection

    Activity: Shortlist vendors for the RFP process

    Associated Activity icon 3.1.1 30 minutes

    INPUT: Organizational use-case fit

    OUTPUT: MMS vendor shortlist

    Materials: Info-Tech’s MMS use cases, Info-Tech’s vendor profiles, Whiteboard, markers

    Participants: Core project team

    Instructions

    1. Collectively with the core project team, determine any knock-out criteria for shortlisting MMS vendors. For example, if your team is executing on a strategy that favors mobile deployment, vendors who do not have a mobile offering may be off the table.
    2. Based on the results in Activity 1.3.2, write a longlist of vendors. In most cases, this list will consist of all the vendors that fall into your organization’s use-case scenario. If your organization fits into more than one use case (e.g. your organization has both product-centric and service-centric MMS needs), look for the overlap of vendors between the use cases.
    3. Review the profiles of the vendors that fall into your use-case scenario. Based on your knock-out criteria established in Step 1, eliminate any vendors as applicable.
    4. Finalize and record your shortlist of MMS vendors.

    Use Info-Tech’s MMS Request for Proposal Template to document and communicate your requirements to vendors

    Supporting Tool icon 3.1.2 MMS Request for Proposal Template

    Use the MMS Request for Proposal Template as a step-by-step guide on how to request interested vendors to submit written proposals that meet your set of requirements.

    If interested in bidding for your project, vendors will respond with a description of the techniques they would employ to address your organizational challenges and meet your requirements, along with a plan of work and detailed budget for the project.

    The RFP is an important piece of setting and aligning your expectations with the vendors’ product offerings. Make sure to address the following elements in the RFP:

    Sections of the Tool:

    1. Statement of work
    2. General information
    3. Proposal preparation instructions
    4. Scope of work, specifications, and requirements
    5. Vendor qualifications and references
    6. Budget and estimated pricing
    7. Additional terms and conditions
    8. Vendor certification

    INFO-TECH DELIVERABLE

    Sample of Info-Tech's MMS Request Proposal Template.

    Complete the MMS Request for Proposal Template by following the instructions in Activity 3.1.3.

    Activity: Create an RFP to submit to MMS vendors

    Associated Activity icon 3.1.3 1-2 hours

    INPUT: Business requirements document, Procurement procedures

    OUTPUT: MMS RFP

    Materials: Internal RFP tools or templates (if available), Info-Tech’s MMS Request for Proposal Template (optional)

    Participants: Procurement SMEs, Project manager, Core project team (optional)

    Instructions

    1. Download Info-Tech’s MMS Request for Proposal Template or prepare internal best-practice RFP tools.
    2. Build your RFP:
      1. Complete the statement of work and general information sections to provide organizational context to your longlisted vendors.
      2. Outline the organization’s procurement instructions for vendors, including due diligence, assessment criteria, and dates.
      3. Input the business requirements document as created in Activity 1.3.2.
      4. Create a scenario overview to provide vendors with an opportunity to give an estimate price.
    3. Obtain approval for your RFP. Each organization has a unique procurement process; follow your own organization’s process as you submit your RFPs to vendors. Ensure compliance with your organization’s standards and gain approval for submitting your RFP.

    Establish vendor evaluation criteria

    Vendor demonstrations are an integral part of the selection process. Having clearly defined selection criteria will help with setting up relevant demos as well as inform the vendor scorecards.

    EXAMPLE EVALUATION CRITERIAPie chart indicating the weight of each 'Vendor Evaluation Criteria': 'Functionality, 30%', 'Ease of Use, 25%', 'Cost, 15%', 'Vendor, 15%', and 'Technology, 15%'.
    Functionality (30%)
    • Breadth of capability
    • Tactical capability
    • Operational capability
    Ease of Use (25%)
    • End-user usability
    • Administrative usability
    • UI attractiveness
    • Self-service options
    Cost (15%)
    • Maintenance
    • Support
    • Licensing
    • Implementation (internal and external costs)
    Vendor (15%)
    • Support model
    • Customer base
    • Sustainability
    • Product roadmap
    • Proof of concept
    • Implementation model
    Technology (15%)
    • Configurability options
    • Customization requirements
    • Deployment options
    • Security and authentication
    • Integration environment
    • Ubiquity of access (mobile)

    Info-Tech Insight

    Base your vendor evaluations not on the capabilities of the solutions but instead on how the solutions align with your organization’s process automation requirements and considerations.

    Vendor demonstrations

    Examine how the vendor’s solution performs against your evaluation framework.

    What is the value of a vendor demonstration?

    Vendor demonstrations create a valuable opportunity for your organization to confirm that the vendor’s claims in the RFP are actually true.

    A display of the vendor’s functional capabilities and its execution of the scenarios given in your demo script will help to support your assessment of whether a vendor aligns with your MMS requirements.

    What should be included in a vendor demonstration?

    1. Vendor’s display of its solution for the scenarios provided in the demo script.
    2. Display of functional capabilities of the tool.
    3. Briefing on integration capabilities.

    Activity: Invite top performing vendors for product demonstrations

    Associated Activity icon 3.1.4 1-2 hours

    INPUT: Business requirements document, Logistical considerations, Usage scenarios by functional area

    OUTPUT: MMS demo script

    Materials: Info-Tech’s MMS Vendor Demo Script

    Participants: Procurement SMEs, Core project team

    Instructions

    1. Have your evaluation team (selected at the onset of the project) present to evaluate each vendor’s presentation. In some cases you may choose to bring in a subject matter expert (SME) to evaluate a specific area of the tool.
    2. Outline the logistics of the demonstration in the Introduction section of the template. Be sure to outline the total length of the demo and the amount of time that should be dedicated to the following:
      • Product demonstration in response to the demo script
      • Showcase of unique product elements, not reflective of the demo script
      • Question and answer session
      • Breaks and other potential interruptions
    3. Provide prompts for the vendor to display the capabilities by listing and describing usage scenarios by functional area. For example, when asking a vendor to demo financial and accounting management capabilities, you may break scenarios out by task (e.g. general ledger, accounts payable) or user role (e.g. finance manager, administrator).

    Info-Tech Insight

    Challenge vendor project teams during product demonstrations. Asking the vendor to make adjustments or customizations on the fly will allow you to get an authentic feel of product capability and flexibility, as well as of the degree of adaptability of the vendor project team. Ask the vendor to demonstrate how to do things not listed in your user scenarios, such as change system visualizations or design, change underlying data, add additional datasets, demonstrate analytics capabilities, or channel specific automation.

    Use Info-Tech’s MMS Vendor Demo Script template to set expectations for vendor product demonstration

    Vendor Profiles icon MMS Vendor Demo Script

    Customize and use Info-Tech’s MMS Vendor Demo Script to help identify how a vendor’s solution will fit your organization’s particular business capability needs.

    This tool assists with outlining logistical considerations for the demo itself and the scenarios with which the vendors should script their demonstration.

    Sections of the Tool:

    1. Introduction
    2. Demo scenarios by functional area

    Info-Tech Best Practice

    Avoid providing vendors with a rigid script for product demonstration; instead, provide user scenarios. Part of the value of a vendor demonstration is the opportunity to assess whether or not the vendor project team has a solid understanding of your organization’s MMS challenges and requirements and can work with your team to determine the best solution possible. A rigid script may result in your inability to assess whether the vendor will adjust for and scale with your project and organization as a technology partner.

    INFO-TECH DELIVERABLE

    Sample of Info-Tech's MMS Vendor Demo Script.

    Use the MMS Vendor Demo Script by following the instructions in Activity 3.1.4.

    Leverage Info-Tech’s vendor selection and negotiation models as the basis for a streamlined MMS selection process

    Design a procurement process that is robust, ruthless, and reasonable. Rooting out bias during negotiation is vital to making unbiased vendor selections.

    Vendor Selection

    Info-Tech’s approach to vendor selection gets you to design a procurement process that is robust, ruthless, and reasonable. This approach enables you to take control of vendor communications. Implement formal processes with an engaged team to achieve the right price, the right functionality, and the right fit for the organization with Info-Tech's blueprint Implement a Proactive and Consistent Vendor Selection Process.

    Stock image with the title Implement a Proactive and Consistent Vendor Selection Process.
    Vendor Negotiation

    Info-Tech’s SaaS negotiation strategy focuses on taking control of implementation from the beginning. The strategy allows you to work with your internal stakeholders to make sure they do not team up with the vendor instead of you. Reach an agreement with your vendor that takes into account both parties’ best interests with Info-Tech’s blueprint Negotiate SaaS Agreements That Are Built to Last.

    Stock image with the title Negotiate SaaS Agreements That Are Built to Last.

    Step 3.2: Communicate decision to stakeholders

    3.1

    3.2

    Select Your MMS Communicate Decision to Stakeholders

    This step will walk you through the following activities:

    • Collect project rationale documentation.
    • Create a presentation to communicate your selection decision to stakeholders.

    This step involves the following participants:

    • Core project team
    • Procurement SMEs
    • Project sponsor
    • Business stakeholders
    • Relevant management

    Outcomes of this step

    • Completed MMS Selection Executive Presentation Template
    • Affirmation of MMS selection by stakeholders

    Inform internal stakeholders of the final decision

    Ensure traceability from the selected tool to the needs identified in the first phase. Internal stakeholders must understand the reasoning behind the final selection and see the alignment to their defined requirements and needs.

    Document the selection process to show how the selected tool aligns to stakeholder needs:

    A large arrow labelled 'Application Benefits', underlaid beneath two smaller arrows labelled 'MMS stakeholder needs' and 'MMS technology needs', all pointing to the right.

    Documentation will assist with:

    1. Adopting the selected MMS.
    2. Demonstrating that proper due diligence was performed during the selection process.
    3. Providing direct traceability between the selected applications and internal stakeholder needs.

    Activity: Prepare a presentation deck to communicate the selection process and decision to internal stakeholders

    Associated Activity icon 3.2.1 1 week

    INPUT: MMS tool selection committee expertise

    OUTPUT: Decision to invest or not invest in an MMS tool

    Materials: Note-taking materials, Whiteboard or flip chart, markers

    Participants: MMS tool selection committee

    Instructions

    1. Download Info-Tech’s MMS Selection Executive Presentation Template.
    2. Read the instructions on slide 2 of the template. Then, on slide 3, decide if any portion of the selection process should be removed from the communication. Discuss with the team and make adjustments to slide 3 as necessary.
    3. Work with the MMS selection committee to populate the slides that remain after the adjustments. Follow the instructions on each slide to help complete the content.
    4. Refer to the square brackets on each slide (e.g. [X.X]) to identify the activity numbers in this storyboard that correspond to the slide in the MMS Selection Executive Presentation Template. Use the outputs produced from the corresponding activities in this deck and populate each slide in the MMS Selection Executive Presentation Template.
    5. Use the completed template to present to internal stakeholders.

    Info-Tech Insight

    Documenting the process of how the selection decision was made will avoid major headaches down the road. Without a documented process, internal stakeholders and even vendors can challenge and discredit the selection process.

    Vendor participation

    Vendors Who Briefed with Info-Tech Research Group

    Logos of vendors who participated in this blueprint: Salesforce Pardot, SAS, Adobe, Marketo, and Salesforce Marketing Cloud.

    Professionals Who Contributed to Our Evaluation and Research

    • Sara Camden, Digital Change Agent, Equifax
    • Caren Carrasco, Lifecycle Marketing and Automation, Benjamin David Group
    • 10 anonymous contributors participated in the vendor briefings

    Works cited

    Adobe Systems Incorporated. “Bayer builds understanding, socially.” Adobe.com, 2017. Web.

    IBM Corporation, “10 Key Marketing Trends for 2017.” IBM.com, 2017. Web.

    Marketo, Inc. “The Definitive Guide to Marketing Automation.” Marketo.com, 2013. Web.

    Marketo, Inc. “NBA franchise amplifies its message with help from Marketo’s marketing automation technology.” Marketo.com, 2017. Web.

    Salesforce Pardot. “Marketing Automation & Your CRM: The Dynamic Duo.” Pardot.com, 2017. Web.

    SAS Institute Inc. “Marketing Analytics: How, why and what’s next.” SAS Magazine, 2013. Web.

    SAS Institute Inc. “Give shoppers offers they’ll love.” SAS.com, 2017. Web.

    Prepare for Cognitive Service Management

    • Buy Link or Shortcode: {j2store}335|cart{/j2store}
    • member rating overall impact: 9.0/10 Overall Impact
    • member rating average dollars saved: 10 Average Days Saved
    • member rating average days saved: After each Info-Tech experience, we ask our members to quantify the real-time savings, monetary impact, and project improvements our research helped them achieve.
    • Parent Category Name: Strategy and Organizational Design
    • Parent Category Link: /strategy-and-organizational-design
    • The evolution of natural language processing and machine learning applications has led to specialized AI-assisted toolsets that promise to improve the efficiency and timeliness of IT operations.

    Our Advice

    Critical Insight

    • These are early days. These AI-assisted toolsets are generating a considerable amount of media attention, but most of them are relatively untested. Early adopters willing to absorb experimentation costs are in the process of deploying the first use cases. Initial lessons are showing that IT operations in most organizations are not yet mature enough to take advantage of AI-assisted toolsets.
    • Focus on the problem, not the tool. Explicit AI questions should be at the end of the list. Start by asking what business problem you want to solve.
    • Get your house in order. The performance of AI-assisted tools depends on mature IT operations processes and reliable data sets. Standardize service management processes and build a knowledgebase of structured content to prepare for AI-assisted IT operations.

    Impact and Result

    • Don’t fall prey to the AI-bandwagon effect. AI-assisted innovations will support shift-left service support strategies through natural language processing and machine learning applications. However, the return on your AI investment will depend on whether it helps you meet an actual business goal.
    • AI-assisted tools presuppose the existence of mature IT operations functions, including standardized processes, high-quality structured content focused on the incidents and requests that matter, and a well-functioning ITSM web portal.
    • The success of AI ITSM projects hinges on adoption. If your vision is to power end-user interactions with chatbots and deploy intelligent agents on tickets coming through the web portal, be sure to develop a self-service culture that empowers end users to help themselves and experiment with new tools and technologies. Without end-user adoption, the promised benefits of AI projects will not materialize.

    Prepare for Cognitive Service Management Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should prepare for cognitive service management, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Review emerging AI technology

    Get an overview of emerging AI applications to understand how they will strengthen a shift-left service support strategy.

    2. Sort potential IT operations AI use cases

    Review potential use cases for AI applications to prioritize improvement initiatives and align them to organizational goals.

    • Disruptive Technology Shortlisting Tool
    • Disruptive Technology Value-Readiness and SWOT Analysis Tool

    3. Prepare for a cognitive service management project

    Develop an ITSM AI strategy to prepare your organization for the coming of cognitive service management, and build a roadmap for implementation.

    • Customer Journey Map (PDF)
    • Customer Journey Map (Visio)
    • Infrastructure Roadmap Technology Assessment Tool
    • Strategic Infrastructure Roadmap Tool
    [infographic]

    Pandemic Preparation – The People Playbook

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    • member rating overall impact: N/A
    • member rating average dollars saved: N/A
    • member rating average days saved: N/A
    • Parent Category Name: Lead
    • Parent Category Link: /lead
    • Keeping employees safe – limiting exposure of employees to the virus and supporting them in the event they become ill.
    • Reducing potential disruption to business operations through employee absenteeism and travel restrictions.

    Our Advice

    Critical Insight

    • Communication of facts and definitive action plans from credible leaders is the key to maintaining some stability during a time of uncertainty.
    • Remote work is no longer a remote possibility – implementing alternative temporary work arrangements that keep large groups of employees from congregating reduce risk of employee exposure and operational downtime.
    • Pandemic travel protocols are necessary to support staff and their continuation of work while traveling for business and/or if stuck in a high-risk, restricted area.

    Impact and Result

    • Assign accountability of key planning decisions to members of a pandemic response team.
    • Craft key messages in preparation for communicating to employees.
    • Cascade communications from credible sources in a way that will establish pandemic travel protocols.

    Pandemic Preparation – The People Playbook Research & Tools

    Start here. Read the Pandemic Preparation: The People Playbook

    Read our concise Playbook to find out how you can immediately prepare for the people side of pandemic planning.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    • Pandemic Preparation: The People Playbook
    [infographic]

    Optimize the IT Operating Model

    • Buy Link or Shortcode: {j2store}392|cart{/j2store}
    • member rating overall impact: 9.4/10 Overall Impact
    • member rating average dollars saved: $89,374 Average $ Saved
    • member rating average days saved: 31 Average Days Saved
    • Parent Category Name: Organizational Design
    • Parent Category Link: /organizational-design
    • Organizations have to adapt to a growing number of trends, putting increased pressure on IT to move at the same speed as the business.
    • The business, seeing that IT is slower to react, looks to external solutions to address its challenges and capitalize on opportunities.
    • IT and business leaders don’t have a clear and unified understanding or definition of an operating model.

    Our Advice

    Critical Insight

    • The IT operating model is not a static entity and should evolve according to changing business needs.
    • However, business needs are diverse, and the IT organization must recognize that the business includes groups that consume technology in different patterns. The IT operating model needs to support and enable multiple groups, while continuously adapting to changing business conditions.

    Impact and Result

    • Determine how each technology consumer group interacts with IT. Use consumer experience maps to determine what kind of services consumer groups use and if there are opportunities to improve the delivery of those services.
    • Identify how changing business conditions will affect the consumption of technology services. Classify your consumers based on business uncertainty and reliance on IT to plan for the future delivery of services.
    • Optimize the IT operating model. Create a target IT operating model based on the gathered information about technology service consumers. Select different implementations of common operating model elements: governance, sourcing, process, and structure.

    Optimize the IT Operating Model Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out how implementing an IT operating model based on the needs of technology service consumers will improve the delivery of IT services and alignment with IT and business strategy.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Construct the IT services consumer experience maps

    Assess the current situation by identifying technology service consumers in the organization, their interfaces with IT, the level of service they require, and their sentiment toward IT.

    • Optimize the IT Operating Model – Phase 1: Construct the IT Services Consumer Experience Maps
    • Consumer Experience Map and Profiles

    2. Classify IT service consumers based on business needs

    Categorize the technology consumer groups into four business profiles based on their characteristics to identify implications based on technology consumption patterns for the target IT operating model.

    • Optimize the IT Operating Model – Phase 2: Classify IT Service Consumers Based on Business Needs

    3. Determine the target IT operating model

    Select implementation models for the four core elements of the IT operating model and optimize governance, sourcing, process, and organizational structure to create the target IT operating model.

    • Optimize the IT Operating Model – Phase 3: Determine the Target IT Operating Model
    • Target IT Operating Model

    4. Create a roadmap to develop the target IT operating model

    Create, assess, and prioritize initiatives to reach the target IT operating model. Construct a roadmap to show initiative execution.

    • Optimize the IT Operating Model – Phase 4: Create a Roadmap to Develop the Target IT Operating Model
    • IT Operating Model Roadmap
    [infographic]

    Workshop: Optimize the IT Operating Model

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Identify Organizational Strategy and Technology Consumer Groups

    The Purpose

    Identify the IT and business strategies, so that the target IT operating model can be constructed to support them.

    Key Benefits Achieved

    Identify the implications for the IT operating model and understand how to optimally construct it.

    Create consumer groups for consumer experience mapping and consumer profile classification.

    Activities

    1.1 Review business and IT strategies.

    1.2 Identify implications for the IT operating model.

    1.3 Identify internal technology consumer groups.

    1.4 Identify external technology consumer groups.

    Outputs

    Implications for the IT operating model

    List of internal and external technology service consumer groups

    2 Map the Consumer Experience and Identify Consumption Patterns (Consumer Group 1)

    The Purpose

    Identify the interfaces with IT for the consumer group, its level of technology service requirement, its sentiment toward IT, and its needs from IT.

    Key Benefits Achieved

    Consumer group needs from IT and feelings toward IT are identified.

    Activities

    2.1 Identify interview candidates for the consumer groups.

    2.2 Complete consumer group questionnaire.

    2.3 Complete consumer experience map.

    2.4 Classify the consumer group into a business profile.

    Outputs

    Consumer experience map for first group

    Business profile classification

    3 Map the Consumer Experience and Identify Consumption Patterns (Consumer Group 2)

    The Purpose

    Continue mapping the experience of consumer groups and classify them into profiles based on their needs to draw implications for the target IT operating model.

    Key Benefits Achieved

    Consumption patterns from the consumer groups are defined and implications for the target IT operating model are drawn.

    Activities

    3.1 Continue interviews for consumer groups.

    3.2 Complete consumer experience map.

    3.3 Classify the consumer group into a business profile.

    3.4 Aggregate the consumption patterns for the business profile and document implications.

    Outputs

    Consumer experience map for second group

    Business profile classification

    Aggregated consumption patterns

    Implications for consumption patterns

    4 Create the Target IT Operating Model

    The Purpose

    Map the target operating model to show how each element of the IT operating model supports the delivery of IT services to the consumer groups.

    Key Benefits Achieved

    Identify whether the current IT operating model is optimally supporting the delivery of IT services to consumer groups from the four core IT operating model elements.

    Activities

    4.1 Determine the approach to IT governance.

    4.2 Select the optimal mix of sourcing models.

    4.3 Customize the approach to process implementation.

    4.4 Identify the target organizational structure.

    Outputs

    Target IT operating model

    5 Build a Roadmap and Create Initiatives to Reach the Target

    The Purpose

    Create initiatives and communicate them with a roadmap to show how the organization will arrive at the target IT operating model.

    Key Benefits Achieved

    The steps to reach the IT operating model are created, assessed, and prioritized.

    Steps are ordered for presentation.

    Activities

    5.1 Identify initiatives to reach the target IT operating model.

    5.2 Create initiative profiles to assess initiative quality.

    5.3 Prioritize initiatives based on business conditions.

    5.4 Create a roadmap to communicate initiative execution.

    Outputs

    Initiative profiles

    Sunshine diagram

    Measure IT Project Value

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    • Parent Category Name: Portfolio Management
    • Parent Category Link: /portfolio-management
    • People treat benefits as a box to tick on the business case, deflating or inflating them to facilitate project approval.
    • Even if benefits are properly defined, they are usually forgotten once the project is underway.
    • Subsequent changes to project scope may impact the viability of the project’s business benefits, resulting in solutions that do not deliver expected value.

    Our Advice

    Critical Insight

    • It is rare for project teams or sponsors to be held accountable for managing and/or measuring benefits. The assumption is often that no one will ask if benefits have been realized after the project is closed.
    • The focus is largely on the project’s schedule, budget, and scope, with little attention paid to the value that the project is meant to deliver to the organization.
    • Without an objective stakeholder to hold people accountable for defining benefits and demonstrating their delivery, benefits will continue to be treated as red tape.
    • Sponsors will not take the time to define benefits properly, if at all. The project team will not take the time to ensure they are still achievable as the project progresses. When the project is complete, no one will investigate actual project success.

    Impact and Result

    • The project sponsor and business unit leaders must own project benefits; IT is only accountable for delivering the solution.
    • IT can play a key role in this process by establishing and supporting a benefits realization process. They can help business unit leaders and sponsors define benefits properly, identify meaningful metrics, and report on benefits realization effectively.
    • The project management office is ideally suited to facilitate this process by providing tools and templates, and a consistent and comparable view across projects.
    • Project managers are accountable for delivering the project, not for delivering the benefits of the project itself. However, they must ensure that changes to project scope are assessed for impact on benefits viability.

    Measure IT Project Value Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should establish a benefits legitimacy practice, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Establish benefits legitimacy during portfolio Intake

    This phase will help you define a benefits management process to help support effective benefits definition during portfolio intake.

    • Deliver Project Value With a Benefits Legitimacy Initiative – Phase 1: Establish Benefits Legitimacy During Portfolio Intake
    • Project Sponsor Role Description Template
    • Benefits Commitment Form Template
    • Right-Sized Business Case Template

    2. Maintain benefits legitimacy throughout project planning and execution

    This phase will help you define a process for effective benefits management during project planning and the execution intake phase.

    • Deliver Project Value With a Benefits Legitimacy Initiative – Phase 2: Maintain Benefits Legitimacy Throughout Project Planning and Execution
    • Project Benefits Documentation Workbook
    • Benefits Legitimacy Workflow Template (PDF)
    • Benefits Legitimacy Workflow Template (Visio)

    3. Close the deal on project benefits

    This phase will help you define a process for effectively tracking and reporting on benefits realization post-project.

    • Deliver Project Value With a Benefits Legitimacy Initiative – Phase 3: Close the Deal on Project Benefits
    • Portfolio Benefits Tracking Tool
    • Benefits Lag Report Template
    • Benefits Legitimacy Handbook Template
    [infographic]

    Workshop: Measure IT Project Value

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Analyze the Current State of Benefits Management

    The Purpose

    Assess the current state of benefits management at your organization and establish a realistic target state.

    Establish project and portfolio baselines for benefits management.

    Key Benefits Achieved

    Set achievable workshop goals and align stakeholder expectations.

    Establish a solid foundation for benefits management success.

    Activities

    1.1 Introductions and overview.

    1.2 Discuss attendee expectations and goals.

    1.3 Complete Info-Tech’s PPM Current State Scorecard.

    1.4 Perform right-wrong-confusing-missing analysis.

    1.5 Define target state for benefits management.

    1.6 Refine project levels.

    Outputs

    Info-Tech’s PPM Current State Scorecard report

    Right-wrong-confusing-missing analysis

    Stakeholder alignment around workshop goals and target state

    Info-Tech’s Project Intake Classification Matrix

    2 Establish Benefits Legitimacy During Portfolio Intake

    The Purpose

    Establish organizationally specific benefit metrics and KPIs.

    Develop clear roles and accountabilities for benefits management.

    Key Benefits Achieved

    An articulation of project benefits and measurements.

    Clear checkpoints for benefits communication during the project are defined.

    Activities

    2.1 Map the current portfolio intake process.

    2.2 Establish project sponsor responsibilities and accountabilities for benefits management.

    2.3 Develop organizationally specific benefit metrics and KPIs.

    2.4 Integrate intake legitimacy into portfolio intake processes.

    Outputs

    Info-Tech’s Project Sponsor Role Description Template

    Info-Tech’s Benefits Commitment Form Template

    Intake legitimacy process flow and RASCI chart

    Intake legitimacy SOP

    3 Maintain Benefits Legitimacy Throughout Project Planning and Execution

    The Purpose

    Develop a customized SOP for benefits management during project planning and execution.

    Key Benefits Achieved

    Ensure that all changes to the project have been recorded and benefits have been updated in preparation for deployment.

    Updated benefits expectations are included in the final sign-off package.

    Activities

    3.1 Map current project management process and audit project management documentation.

    3.2 Identify appropriate benefits control points.

    3.3 Customize project management documentation to integrate benefits.

    3.4 Develop a deployment legitimacy process flow.

    Outputs

    Customized project management toolkit

    Info-Tech’s Project Benefits Documentation Workbook

    Deployment of legitimacy process flow and RASCI chart

    Deployment of legitimacy SOP

    4 Close the Deal on Project Benefits

    The Purpose

    Develop a post-project benefits realization process.

    Key Benefits Achieved

    Clear project sponsorship accountabilities for post-project benefits tracking and reporting.

    A portfolio level benefits tracking tool for reporting on benefits attainment.

    Activities

    4.1 Identify appropriate benefits control points in the post-project process.

    4.2 Configure Info-Tech’s Portfolio Benefits Tracking Tool.

    4.3 Define a post-project benefits reporting process.

    4.4 Formalize protocol for reporting on, and course correcting, benefit lags.

    4.5 Develop a post-project legitimacy process flow.

    Outputs

    Info-Tech’s Portfolio Benefits Tracking Tool

    Post-Project legitimacy process flow and RASCI chart

    Post-Project Legitimacy SOP

    Info-Tech’s Benefits Legitimacy Handbook

    Info-Tech’s Benefits Legitimacy Workflow Template

    Build IT Capabilities to Enable Digital Marketing Success

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    • Parent Category Name: Marketing Solutions
    • Parent Category Link: /marketing-solutions
    • Misalignment: Even if IT builds the capabilities to pursue digital channels, the channels will underperform in realizing organizational goals if the channels and the goals are misaligned.
    • Ineffective analytics: Failure to integrate and analyze new data will undermine organizational success in influencer and sentiment identification.
    • Missed opportunity: If IT does not develop the capabilities to support these channels, then lead generation, brand promotion, and engagement opportunities will be lost.
    • Lack of control: Marketing is developing and depending on internal power users and agencies. This practice can isolate IT from digital marketing technology decision making.

    Our Advice

    Critical Insight

    • Identify and understand the digital marketing channels that can benefit your organization.
    • Get stakeholder buy-in to facilitate collaboration between IT and product marketing groups to identify necessary IT capabilities.
    • Build IT capability by purchasing software, outsourcing, and training or hiring individuals with necessary skillsets.
    • Become transformational: use IT capabilities to support analytics that identify new customer segments, key influencers, and other invaluable insights.
    • Time is of the essence! It is easier to begin strengthening the relationship between marketing and IT today then it will be at any point in the future.
    • Being transformational means more than just enabling the channels marketing wants to pursue; IT must assist in identifying new segments and digital marketing opportunities, such as enabling influencer management.

    Impact and Result

    • IT is involved in decision making and has a complete understanding of the digital channels the organization is going to migrate to or phase out if unused.
    • IT has the necessary capabilities to support and enable success in all relevant digital channel management technologies.
    • IT is a key player in ensuring that all relevant data from new digital channels is managed and analyzed in order to maintain a 360 degree view of customers and feed real-time campaigns.
    • This enables the organization to not only target existing segments effectively, but also to identify and pursue new opportunities not presented before.
    • These opportunities include: identifying new segments among social networks, identifying key influencers as a new target, identifying proactive service and marketing opportunities from the public social cloud, and conducting new competitive analyses on the public social cloud.

    Build IT Capabilities to Enable Digital Marketing Success Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Make the case for building IT capabilities

    Identify the symptoms of inadequate IT support of digital marketing to diagnose the problems in your organization.

    • Storyboard: Build IT Capabilities to Enable Digital Marketing Success

    2. Identify digital marketing opportunities to understand the need for action in your organization

    Identify the untapped digital marketing value in your organization to understand where your organization needs to improve.

    • Digital Marketing Capability Builder Tool

    3. Mobilize for action: get stakeholder buy-in

    Develop a plan for communicating with stakeholders to ensure buy-in to the digital marketing capability building project.

    • Digital Marketing Communication Deck

    4. Identify the product/segment-specific digital marketing landscape to identify required IT capabilities

    Assess how well each digital channel reaches target segments. Identify the capabilities that must be built to enable digital channels.

    5. Create a roadmap for building capabilities to enable digital marketing

    Assess the people, processes, and technologies required to build required capabilities and determine the best fit with your organization.

    [infographic]

    Workshop: Build IT Capabilities to Enable Digital Marketing Success

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Identify Digital Marketing Opportunities

    The Purpose

    Determine the fit of each digital channel with your organizational goals.

    Determine the fit of digital channels with your organizational structure and business model.

    Compare the fit of digital channels with your organization’s current levels of use to:Identify missed opportunities your organization should capitalize on.Identify digital channels that your organization is wasting resources on.

    Identify missed opportunities your organization should capitalize on.

    Identify digital channels that your organization is wasting resources on.

    Key Benefits Achieved

    IT department achieves consensus around which opportunities need to be pursued.

    Understanding that continuing to pursue excellent-fit digital channels that your organization is currently active on is a priority.

    Identification of the channels that stopping activity on could free up resources for.

    Activities

    1.1 Define and prioritize organizational goals.

    1.2 Assess digital channel fit with goals and organizational characteristics.

    1.3 Identify missed opportunities and wasted resources in your digital channel mix.

    1.4 Brainstorm creative ways to pursue untapped digital channels.

    Outputs

    Prioritized list of organizational goals.

    Assigned level of fit to digital channels.

    List of digital channels that represent missed opportunities or wasted resources.

    List of brainstormed ideas for pursuing digital channels.

    2 Identify Your Product-Specific Digital Marketing Landscape

    The Purpose

    Identify the digital channels that will be used for specific products and segments.

    Identify the IT capabilities that must be built to enable digital channels.

    Prioritize the list of IT capabilities.

    Key Benefits Achieved

    IT and marketing achieve consensus around which digital channels will be pursued for specific product-segment pairings.

    Identification of the capabilities that IT must build.

    Activities

    2.1 Assess digital channel fit with specific products.

    2.2 Identify the digital usage patterns of target segments.

    2.3 Decide precisely which digital channels you will use to sell specific products to specific segments.

    2.4 Identify and prioritize the IT capabilities that need to be built to succeed on each digital channel.

    Outputs

    Documented channel fit with products.

    Documented channel usage by target segments.

    Listed digital channels that will be used for each product-segment pairing.

    Listed and prioritized capabilities that must be built to enable success on necessary digital channels.

    3 Enable Digital Marketing Capabilities and Leverage Analytics

    The Purpose

    Identification of the best possible way to build IT capabilities for all channels.

    Creation of a plan for leveraging transformational analytics to supercharge your digital marketing strategy.

    Key Benefits Achieved

    IT understanding of the costs and benefits of capability building options (people, process, and technology).

    Information about how specific technology vendors could fit with your organization.

    IT identification of opportunities to leverage transformational analytics in your organization.

    Activities

    3.1 Identify the gaps in your IT capabilities.

    3.2 Evaluate options for building capabilities.

    3.3 Identify opportunities for transformational analytics.

    Outputs

    A list of IT capability gaps.

    An action plan for capability building.

    A plan for leveraging transformational analytics.

    2020 CIO Priorities Report

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    • Parent Category Name: Innovation
    • Parent Category Link: /innovation
    • The velocity and magnitude of technology changes today has increased dramatically compared to anything that has come before.
    • The velocity and magnitude of advancements in technology has always seemed unprecedented in every wave of technology change we have experienced over the past 40 years. With each new wave of innovation, “unprecedented” is redefined to a new level, and so it remains true that today’s CIO is faced with unprecedented levels of change as a direct result of emerging technologies.
    • What is different today is that we are at the point where the emerging technology itself is now capable of accelerating the pace of change even more through artificial intelligence capabilities.
    • If we are to realize the business value through the adoption of emerging technologies, CIOs must address significant challenges. We believe addressing these challenges lies in the CIO priorities for 2020.

    Our Advice

    Critical Insight

    • First there was IT/business alignment, then there was IT/business integration – both states characterized as IT “getting on the same page” as the business. In the context of emerging technologies, the CIO should no longer be focused on getting on the same page as the CEO.
    • Today it is about the CEO and the CIO collaborating to write a new book about convergence of all things: technology (infrastructure and applications), people (including vendors), process, and data.
    • Digital transformation and adoption of emerging technologies is not a goal, it is a journey – a means to the end, not the end unto itself.

    Impact and Result

    • Use Info-Tech's 2020 CIO Priorities Report to ascertain, based on our research, what areas of focus for 2020 are critical for success in adopting emerging technologies.
    • Adopting these technologies requires careful planning and consideration for what is critical to your business customers.
    • This report provides focus on the business benefits of the technology and not just the capabilities themselves. It puts the CIO in a position to better understand the true value proposition of any of today’s technology advancements.

    2020 CIO Priorities Report Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to understand the top five priorities for CIOs in 2020 and why these are so critical to success.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Refine and adapt processes

    Learn about how processes can make or break your adoption of emerging technologies.

    • 2020 CIO Priorities Report – Priority 1: Refine and Adapt Processes

    2. Re-invent IT as collaboration engine

    Learn about how IT can transform its role within the organization to optimize business value.

    • 2020 CIO Priorities Report – Priority 2: Re-Invent IT as Collaboration Engine

    3. Acquire and retain talent for roles in emerging technologies

    Learn about how IT can attract and keep employees with the skills and knowledge needed to adopt these technologies for the business.

    • 2020 CIO Priorities Report – Priority 3: Acquire and Retain Talent for Roles in Emerging Technologies

    4. Define and manage cybersecurity and cyber resilience requirements related to emerging technologies

    Understand how the adoption of emerging technologies has created new levels of risk and how cybersecurity and resilience can keep pace.

    • 2020 CIO Priorities Report – Priority 4: Define and Manage Cybersecurity and Cyber Resilience Requirements Related to Emerging Technologies

    5. Leverage emerging technology to create Wow! customer experiences

    Learn how IT can leverage emerging technology for its own customers and those of its business partners.

    • 2020 CIO Priorities Report – Priority 5: Leverage Emerging Technology to Create Wow! Customer Experiences
    [infographic]

    Make IT a Successful Partner in M&A Integration

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    • Parent Category Name: IT Strategy
    • Parent Category Link: /it-strategy
    • Many organizations forget the essential role IT plays during M&A integration. IT is often unaware of a merger or acquisition until the deal is announced, making it very difficult to adequately interpret business goals and appropriately assess the target organization.
    • IT-related integration activities are amongst the largest cost items in an M&A, yet these costs are often overlooked or underestimated during due diligence.
    • IT is expected to use the M&A team’s IT due diligence report and estimated IT integration budget, which may not have been generated appropriately.
    • IT involvement in integration is critical to providing a better view of risks, improving the ease of integration, and optimizing synergies.

    Our Advice

    Critical Insight

    • Anticipate that you are going to be under pressure. Fulfill short-term, tactical operational imperatives while simultaneously conducting discovery and designing the technology end-state.
    • To migrate risks and guide discovery, select a high-level IT integration posture that aligns with business objectives.

    Impact and Result

    • Once a deal has been announced, use this blueprint to set out immediately to understand business M&A goals and expected synergies.
    • Assemble an IT Integration Program to conduct discovery and begin designing the technology end-state, while simultaneously identifying and delivering operational imperatives and quick-wins as soon as possible.
    • Following discovery, use this blueprint to build initiatives and put together an IT integration budget. The IT Integration Program has an obligation to explain the IT cost implications of the M&A to the business.
    • Once you have a clear understanding of the cost of your IT integration, use this blueprint to build a long-term action plan to achieve the planned technology end-state that best supports the business capabilities of the organization.

    Make IT a Successful Partner in M&A Integration Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should follow Info-Tech’s M&A IT integration methodology and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Launch the project

    Define the business’s M&A goals, assemble an IT Integration Program, and select an IT integration posture that aligns with business M&A strategy.

    • Make IT a Successful Partner in M&A Integration – Phase 1: Launch the Project
    • IT Integration Charter

    2. Conduct discovery and design the technology end-state

    Refine the current state of each IT domain in both organizations, and then design the end-state of each domain.

    • Make IT a Successful Partner in M&A Integration – Phase 2: Conduct Discovery and Design the Technology End-State
    • IT Integration Roadmap Tool

    3. Initiate operational imperatives and quick-wins

    Generate tactical operational imperatives and quick-wins, and then develop an interim action plan to maintain business function and capture synergies.

    • Make IT a Successful Partner in M&A Integration – Phase 3: Initiate Operational Imperatives and Quick-Wins

    4. Develop an integration roadmap

    Generate initiatives and put together a long-term action plan to achieve the planned technology end-state.

    • Make IT a Successful Partner in M&A Integration – Phase 4: Develop an Integration Roadmap
    [infographic]

    Workshop: Make IT a Successful Partner in M&A Integration

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Launch the Project

    The Purpose

    Identification of staffing and skill set needed to manage the IT integration.

    Generation of an integration communication plan to highlight communication schedule during major integration events.

    Identification of business goals and objectives to select an IT Integration Posture that aligns with business strategy.

    Key Benefits Achieved

    Defined IT integration roles & responsibilities.

    Structured communication plan for key IT integration milestones.

    Creation of the IT Integration Program.

    Generation of an IT Integration Posture.

    Activities

    1.1 Define IT Integration Program responsibilities.

    1.2 Build an integration communication plan.

    1.3 Host interviews with senior management.

    1.4 Select a technology end-state and IT integration posture.

    Outputs

    Define IT Integration Program responsibilities and goals

    Structured communication plan

    Customized interview guide for each major stakeholder

    Selected technology end-state and IT integration posture

    2 Conduct Discovery and Design the Technology End-State

    The Purpose

    Identification of information sources to begin conducting discovery.

    Definition of scope of information that must be collected about target organization.

    Definition of scope of information that must be collected about your own organization.

    Refinement of the technology end-state for each IT domain of the new entity. 

    Key Benefits Achieved

    A collection of necessary information to design the technology end-state of each IT domain.

    Adequate information to make accurate cost estimates.

    A designed end-state for each IT domain.

    A collection of necessary, available information to make accurate cost estimates. 

    Activities

    2.1 Define discovery scope.

    2.2 Review the data room and conduct onsite discovery.

    2.3 Design the technology end-state for each IT domain.

    2.4 Select the integration strategy for each IT domain.

    Outputs

    Tone set for discovery

    Key information collected for each IT domain

    Refined end-state for each IT domain

    Refined integration strategy for each IT domain

    3 Initiate Tactical Initiatives and Develop an Integration Roadmap

    The Purpose

    Generation of tactical initiatives that are operationally imperative and will help build business credibility.

    Prioritization and execution of tactical initiatives.

    Confirmation of integration strategy for each IT domain and generation of initiatives to achieve technology end-states.

    Prioritization and execution of integration roadmap.

    Key Benefits Achieved

    Tactical initiatives generated and executed.

    Confirmed integration posture for each IT domain.

    Initiatives generated and executed upon to achieve the technology end-state of each IT domain. 

    Activities

    3.1 Build quick-win and operational imperatives.

    3.2 Build a tactical action plan and execute.

    3.3 Build initiatives to close gaps and redundancies.

    3.4 Finalize your roadmap and kick-start integration.

    Outputs

    Tactical roadmap to fulfill short-term M&A objectives and synergies

    Confirmed IT integration strategies

    Finalized integration roadmap

    Improve Your IT Recruitment Process

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    • Parent Category Name: Attract & Select
    • Parent Category Link: /attract-and-select

    Business and IT leaders aiming to recruit and select the best talent need to:

    • Get involved in the talent acquisition process at key moments.
    • Market their organization to top talent through an authentic employer brand.
    • Create engaging and accurate job ads.
    • Leverage purposeful sourcing for anticipated talent needs.
    • Effectively assess candidates with a strong interview process.
    • Set up new employees for success.

    Our Advice

    Critical Insight

    To create a great candidate experience, IT departments must be involved in the process at key points, recruitment and selection is not a job for HR alone!

    Impact and Result

    • Use this how-to guide to articulate an authentic (employee value proposition) EVP and employer brand.
    • Perform an analysis of current sourcing methods and build an action plan to get IT involved.
    • Create an effective and engaging job ad to insure the right people are applying.
    • Train hiring managers to effectively deliver interviews that correctly assess candidate suitability.
    • Get links to in-depth Info-Tech resources and tools.

    Improve Your IT Recruitment Process Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Improve Your IT Recruitment Process – A guide to help you attract and select the best talent.

    Train your IT department to get involved in the recruitment process to attract and select the best talent.

    • Improve Your IT Recruitment Process Capstone Deck

    2. Improve Your IT Recruitment Process Workbook – A tool to document your action plans.

    Use this tool in conjunction with the Improve you IT Recruitment Process to document your action plans

    • Improve Your IT Recruitment Process Workbook

    3. Interview Guide Template – A template to organize interview questions and their rating scales, take notes during the interview, and ensure all interviews follow a similar structure.

    To get useful information from an interview, the interviewer should be focused on what candidates are saying and how they are saying it, not on what the next question will be, what probes to ask, or how they will score the responses. This Interview Guide Template will help interviewers stay focused and collect good information about candidates.

    • Interview Guide Template

    4. IT Behavioral Interview Question Library – A tool that contains a complete list of sample questions aligned with core, leadership, and IT competencies.

    Hiring managers can choose from a comprehensive collection of core, functional, and leadership competency-based behavioral interview questions.

    • IT Behavioral Interview Question Library

    5. Job Ad Template – A template to allow complete documentation of the characteristics, responsibilities, and requirements for a given job posting in IT.

    Use this template to develop a well-written job posting that will attract the star candidates and, in turn, deflect submission of irrelevant applications by those unqualified.

    • Job Ad Template

    6. Idea Catalog – A tool to evaluate virtual TA solutions.

    The most innovative technology isn’t necessarily the right solution. Review talent acquisition (TA) solutions and evaluate the purpose each option serves in addressing critical challenges and replacing critical in-person activities.

    • Idea Catalog: Adapt the Talent Acquisition Process to a Virtual Environment
    [infographic]

    Workshop: Improve Your IT Recruitment Process

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Employee Value Proposition and Employer Branding

    The Purpose

    Establish the employee value proposition (EVP) and employer brand.

    Key Benefits Achieved

    Have a well-defined EVP that you communicate through your employer brand.

    Activities

    1.1 Gather feedback.

    1.2 Build key messages.

    1.3 Assess employer brand.

    Outputs

    Content and themes surrounding the EVP

    Draft EVP and supporting statements

    A clearer understanding of the current employer brand and how it could be improved

    2 Job Ads and Sourcing

    The Purpose

    Develop job postings and build a strong sourcing program.

    Key Benefits Achieved

    Create the framework for an effective job posting and analyze existing sourcing methods.

    Activities

    2.1 Review and update your job ads.

    2.2 Review the effectiveness of existing sourcing programs.

    2.3 Review job ads and sourcing methods for bias.

    Outputs

    Updated job ad

    Low usage sourcing methods identified for development

    Minimize bias present in ads and sourcing methods

    3 Effective Interviewing

    The Purpose

    Create a high-quality interview process to improve candidate assessment.

    Key Benefits Achieved

    Training on being an effective interviewer.

    Activities

    3.1 Create an ideal candidate scorecard.

    3.2 Map out your interview process.

    3.3 Practice behavioral interviews.

    Outputs

    Ideal candidate persona

    Finalized interview and assessment process

    Practice interviews

    4 Onboarding and Action Plan

    The Purpose

    Drive employee engagement and retention with a robust program that acclimates, guides, and develops new hires.

    Key Benefits Achieved

    Evaluation of current onboarding practice.

    Activities

    4.1 Evaluate and redesign the onboarding program.

    Outputs

    Determine new onboarding activities to fill identified gaps.

    Further reading

    Improve Your IT Recruitment Process

    Train your IT department to get involved in the recruitment process to attract and select the best talent.

    Own the IT recruitment process

    Train your IT department to get involved in the recruitment process to attract and select the best talent.

    Follow this blueprint to:

    • Define and communicate the unique benefits of working for your organization to potential candidates through a strong employer brand.
    • Learn best practices around creating effective job postings.
    • Target your job posting efforts on the areas with the greatest ROI.
    • Create and deliver an effective, seamless, and positive interview and offer process for candidates.
    • Acclimate new hires and set them up for success.

    Get involved at key moments of the candidate experience to have the biggest impact


    Employee Value Proposition (EVP) and Employer Brand



    Job Postings and a Strong Sourcing Program

    Effective Interviewing

    Onboarding: Setting up New Hires For Success

    Awareness Research Application Screening Interview and Assessment Follow Up Onboarding

    RECRUIT QUALITY STAFF

    Hiring talent is critical to organizational success

    Talent is a priority for the entire organization:

    Respondents rated “recruitment” as the top issue facing organizations today (McLean & Company 2022 HR Trends Report).

    37% of IT departments are outsourcing roles to fill internal skill shortages (Info-Tech Talent Trends 2022 Survey).

    Yet bad hires are alarmingly common:

    Hiring is one of the least successful business processes, with three-quarters of managers reporting that they have made a bad hire (Robert Half, 2021).

    48% of survey respondents stated improving the quality of hires was the top recruiting priority for 2021 (Jobvite, 2021).

    Workshop overview

    Prework

    Day 1

    Day 2

    Day 3

    Day 4

    Post work

    Current Process and Job Descriptions Documented

    Establish the Employee Value Proposition (EVP) and Employer Brand

    Develop Job Postings and Build a Strong Sourcing Program

    Effective Interviewing

    Onboarding and Action Planning

    Putting the Action Plan Into Action!

    Activities

    • Recruitment Process Mapped Out and Stakeholders Identified
    • Prepare a JD and JP for Four Priority Jobs
    • Collect Information on Where Your Best Candidates Are Coming From

    1.1 Introduce the Concept of an EVP

    1.2 Brainstorm Unique Benefits of Working at Your Organization

    1.2 Employer Brand Introduction

    2.1 What Makes an Attractive Job Posting

    2.2 Create the Framework for Job Posting

    2.3 Improve the Sourcing Process

    2.4 Review Process for Bias

    3.1 Creating an Interview Process

    3.2 Selecting Interview Questions

    3.3 Avoiding Bias During Interviews

    3.4 Practice Interviews

    4.1 Why Onboarding Matters

    4.2 Acclimatize New Hires and Set Them Up for Success

    4.3 Action Plan

    5.1 Review Outputs and Select Priorities

    5.2 Consult With HR and Senior Management to Get Buy-In

    5.3 Plan to Avoid Relapse Behaviors

    Deliverables

    1. EVP draft completed
    2. Employer brand action plan
    1. Organization-specific job posting framework
    2. Sourcing Plan Template for four priority jobs
    3. Sourcing action plan
    1. Completed Interview Guide Template
    2. Managers practice a panel interview
    1. Onboarding best practices
    2. Action plan

    Enhance Your Recruitment Strategies

    The way you position the organization impacts who is likely to apply to posted positions.

    Develop a strong employee value proposition

    What is an employee value proposition?

    And what are the key components?

    The employee value proposition is your opportunity to showcase the unique benefits and opportunities of working at your organization, allowing you to attract a wider pool of candidates.

    AN EMPLOYEE VALUE PROPOSITION IS:

    AN EMPLOYEE VALUE PROPOSITION IS NOT:

    • An authentic representation of the employee experience
    • Aligned with organizational culture
    • Fundamental to all stages of the employee lifecycle
    • A guide to help investment in programs and policies
    • Short and succinct
    • What the employee can do for you
    • A list of programs and policies
    • An annual project

    THE FOUR KEY COMPONENTS OF AN EMPLOYEE VALUE PROPOSITION

    Rewards

    Organizational Elements

    Working Conditions

    Day-to-Day Job Elements

    • Compensation
    • Health Benefits
    • Retirement Benefits
    • Vacation
    • Culture
    • Customer Focus
    • Organization Potential
    • Department Relationships
    • Senior Management Relationships
    • Work/Life Balance
    • Working Environment
    • Employee Empowerment
    • Development
    • Rewards & Recognition
    • Co-Worker Relationships
    • Manager Relationships

    Creating a compelling EVP that presents a picture of your employee experience, with a focus on diversity, will attract a wide pool of diverse candidates to your team. This can lead to many internal and external benefits for your organization.

    How to collect information on your EVP

    Existing Employee Value Proposition: If your organization or IT department has an existing employee value proposition, rather than starting from scratch, we recommend leveraging that and moving to the testing phase to see if the EVP still resonates with staff and external parties.

    Employee Engagement Results: If your organization does an employee engagement survey, review the results to identify the areas in which the IT organization is performing well. Identify and document any key comment themes in the report around why employees enjoy working for the organization or what makes your IT department a great place to work.

    Social Media Sites. Prepare for the good, the bad, and the ugly. Social media websites like Glassdoor and Indeed make it easier for employees to share their experiences at an organization honestly and candidly. While postings on these sites won’t relate exclusively to the IT department, they do invite participants to identify their department in the organization. You can search these to identify any positive things people are saying about working for the organization and potentially opportunities for improvement (which you can use as a starting point in the retention section of this report).

    1.1 Gather feedback

    1. Download the Improve Your IT Recruitment Workbook.
    2. On tab 1.1, brainstorm the top five things you value most about working at the organization. Ask yourself what would fall in each category and identify any key themes. Be sure to take note of any specific quotes you have.
    3. Brainstorm limitations that the organization currently has in each of those areas.

    Download the Recruitment Workbook

    Input

    Output
    • Employee opinions
    • Employee responses to four EVP components
    • Content for EVP

    Materials

    Participants

    • Recruitment Workbook
    • Diverse employees
    • Different departments
    • Different role levels

    1.2 Build key messages

    1. Go to tab 1.2 in your workbook
    2. Identify themes from activity 1.1 that would be considered current strengths of you organization.
    3. Identify themes from activity 1.2 that are aspirational elements of your organization.
    4. Identify up to four key statements to focus on for the EVP, ensuring that your EVP speaks to at least one of the five categories above.
    5. Integrate these into one overall statement.

    Examples below.

    Input

    Output
    • Feedback from focus groups
    • EVP and supporting statements

    Materials

    Participants

    • Workbook handout
    • Pen and paper for documenting responses
    • IT leadership team

    Sample EVPs

    Shopify

    “We’re Shopify. Our mission is to make commerce better for everyone – but we’re not the workplace for everyone. We thrive on change, operate on trust, and leverage the diverse perspectives of people on our team in everything we do. We solve problems at a rapid pace. In short, we get shit done.”

    Bettercloud

    “At Bettercloud, we have a smart, ambitious team dedicated to delighting our customers. Our culture of ownership and transparency empowers our team to achieve goals they didn’t think possible. For all those on board, it’s going to be a challenging and rewarding journey – and we’re just getting started.”

    Ellevest

    “As a team member at Ellevest, you can expect to make a difference through your work, to have a direct impact on the achievement of a very meaningful mission, to significantly advance your career trajectory, and to have room for fun and fulfillment in your daily life. We know that achieving a mission as critical as ours requires incredible talent and teamwork, and team is the most important thing to us.”

    Sources: Built In, 2021; Workology, 2022

    Ensure your EVP resonates with employees and prospects

    Test your EVP with internal and external audiences.

    INTERNAL TEST REVOLVES AROUND THE 3A’s

    EXTERNAL TEST REVOLVES AROUND THE 3C’s

    ALIGNED: The EVP is in line with the organization’s purpose, vision, values, and processes. Ensure policies and programs are aligned with the organization’s EVP.

    CLEAR: The EVP is straightforward, simple, and easy to understand. Without a clear message in the market, even the best intentioned EVPs can be lost in confusion.

    ACCURATE: The EVP is clear and compelling, supported by proof points. It captures the true employee experience, which matches the organization’s communication and message in the market.

    COMPELLING: The EVP emphasizes the value created for employees and is a strong motivator to join this organization. A strong EVP will be effective in drawing in external candidates. The message will resonate with them and attract them to your organization.

    ASPIRATIONAL: The EVP inspires both individuals and the IT organization as a whole. Identify and invest in the areas that are sure to generate the highest returns for employees.

    COMPREHENSIVE: The EVP provides enough information for the potential employee to understand the true employee experience and to self-assess whether they are a good fit for your organization. If the EVP lacks depth, the potential employee may have a hard time understanding the benefits and rewards of working for your organization.

    Want to learn more?

    Recruit IT Talent

    • Improve candidate experience to hire top IT talent.

    Recruit and Retain More Women in IT

    • Gender diversity is directly correlated to IT performance.

    Recruit and Retain People of Color in IT

    • Good business, not just good philanthropy.

    Enhance Your Recruitment Strategies

    The way you position the organization impacts who is likely to apply to posted positions.

    Market your EVP to potential candidates: Employer Brand

    Employer brand includes how you market the EVP internally and externally – consistency is key

    The employer brand is the perception internal and external stakeholders hold of the organization and exists whether it has been curated or not. Curating the employer brand involves marketing the organization and employee experience. Grounding your employer brand in your EVP enables you to communicate and market an accurate portrayal of your organization and employee experience and make you desirable to both current and potential employees.

    The image contains a picture of several shapes. There is a trapezoid that is labelled EVP, and has a an arrow pointing to the text beside it. There is also an arrowing pointing down from it to another trapezoid that is labelled Employer Brand.

    The unique offering an employer provides to employees in return for their effort, motivating them to join or remain at the organization.

    The perception internal and external stakeholders hold of the organization.

    Alignment between the EVP, employer brand, and corporate brand is the ideal branding package. An in-sync marketing strategy ensures stakeholders perceive and experience the brand the same way, creating brand ambassadors.

    The image contains three circles that are connected. The circles are labelled: EVP, Employer Brand, Corporate Brand.

    Ensure your branding material creates a connection

    How you present your employer brand is just as important as the content. Ideally, you want the viewer to connect with and personalize the material for the message to have staying power. Use Marketing’s expertise to help craft impactful promotional materials to engage and excite the viewer.

    Visuals

    Images are often the first thing viewers notice. Use visuals that connect to your employer brand to engage the viewer’s attention and increase the likelihood that your message will resonate. However, if there are too many visuals this may detract from your content – balance is key!

    Language

    Wordsmithing is often the most difficult aspect of marketing. Your message should be accurate, informative, and engaging. Work with Marketing to ensure your wording is clever and succinct – the more concise, the better.

    Composition

    Integrate visuals and language to complete your marketing package. Ensure that the text and images are balanced to draw in the viewer.

    Case Study: Using culture to drive your talent pool

    This case study is happening in real time. Please check back to learn more as Goddard continues to recruit for the position.

    Recruiting at NASA

    Goddard Space Center is the largest of NASA’s space centers with approximately 11,000 employees. It is currently recruiting for a senior technical role for commercial launches. The position requires consulting and working with external partners and vendors.

    NASA is a highly desirable employer due to its strong culture of inclusivity, belonging, teamwork, learning, and growth. Its culture is anchored by a compelling vision, “For the betterment of Humankind,” and amplified by a strong leadership team that actively lives their mission and vision daily.

    Firsthand lists NASA as #1 on the 50 most prestigious internships for 2022.

    Rural location and no flexible work options add to the complexity of recruiting

    The position is in a rural area of Eastern Shore Virginia with a population of approximately 60,000 people, which translates to a small pool of candidates. Any hire from outside the area will be expected to relocate as the senior technician must be onsite to support launches twice a month. Financial relocation support is not offered and the position is a two-year assignment with the option of extension that could eventually become permanent.

    The image contains a picture of Steve Thornton.

    “Looking for a Talent Unicorn: a qualified, experienced candidate with both leadership skills and deep technical expertise that can grow and learn with emerging technologies.”

    Steve Thornton

    Acting Division Chief, Solutions Division, Goddard Space Flight Center, NASA

    Case Study: Using culture to drive your talent pool

    A good brand overcomes challenges.

    Culture takes the lead in NASA's job postings, which attract a high number of candidates. Postings begin with a link to a short video on working at NASA, its history, and how it lives its vision. The video highlights NASA's diversity of perspectives, career development, and learning opportunities.

    NASA's company brand and employer brand are tightly intertwined, providing a consistent view of the organization.

    The employer vision is presented in the best place to reach NASA's ideal candidate: usajobs.gov, the official website of the United States Government and the “go-to” for government job listings. NASA also extends its postings to other generic job sites as well as LinkedIn and professional associations.

    The image contains a picture of Robert Leahy.

    Interview with Robert Leahy

    Chief Information Officer, Goddard Space Flight Center, NASA

    2.1 Assess your organization’s employer brand

    1. Go to tab 2.1 in the Improve Your IT Recruitment Workbook.
    2. Put yourself in the shoes of someone on the outside looking in. If they were to look up your organization, what impression would they be given about what is like to work there?
    3. Run a Google search on your organization with key words “jobs,” “culture,” and “working environment” to see what a potential candidate would see when they begin researching your organization.
    4. You can use sites like:

    • Glassdoor
    • Indeed company pages
    • LinkedIn company pages
    • Social media
    • Your own website
  • Identify what your organization is doing well and record that under the “Continue” box in your workbook.
  • Record anything your organization should stop doing under the “Stop” box.
  • Brainstorm some ideas that your organization should think about implementing to improve the employer brand under the “Start” Box.
  • Input Output
    • Existing branding material on the internet
    • A clearer understanding of the current employer brand and how it could be improved
    Materials Participants
    • Workbook handout
    • Senior IT Leaders

    Want to learn more?

    Recruit IT Talent

    • Improve candidate experience to hire top IT talent.

    Recruit and Retain More Women in IT

    • Gender diversity is directly correlated to IT performance.

    Recruit and Retain People of Color in IT

    • Good business, not just good philanthropy.

    Enhance Your Recruitment Strategies

    The way you position the organization impacts who is likely to apply to posted positions.

    Create engaging job ads to attract talent to the organization

    We have a job description; can I just post that on Indeed?

    A job description is an internal document that includes sections such as general job information, major responsibilities, key relationships, qualifications, and competencies. It communicates job expectations to incumbents and key job data to HR programs.

    A job ad is an externally facing document that advertises a position with the intent of attracting job applicants. It contains key elements from the job description as well as information on the organization and its EVP.

    Write an Effective Job Ad

    • Ensure that your job ad speaks to the audience you are targeting through the language you use.
      • E.g. If you are hiring for a creative role, use creative language and formatting. If you are writing for students, emphasize growth opportunities.
    • Highlight the organization’s EVP.
    • Paint an accurate picture of key aspects of the role but avoid the nitty gritty as it may overwhelm applicants.
    • Link to your organization’s website and social media platforms so applicants can easily find more information.

    A job description informs a job ad, it doesn’t replace it. Don’t be lulled into using a job description as a posting when there’s a time crunch to fill a position. Refer to job postings as job advertisements to reinforce that their purpose is to attract attention and talent.

    An effective job posting contains the following elements:

    Position Title
    • Clearly defined job titles are important for screening applicants as this is one of the first things the candidate will read.
    • Indicating the earnings range that the position pays cuts out time spent on reviewing candidates who may never accept the position and saves them from applying to a job that doesn’t match what they are looking for.
    Company
    • Provide a brief description of the organization including the products or services it offers, the corporate culture, and any training and career development programs.
    Summary Description
    • Describe briefly why the position exists. In other words, what is the position's primary purpose? The statement should include the overall results the job is intended to produce and some of the key means by which the position achieves these results.
    Responsibilities
    • Use bullet points to list the fundamental accountabilities of the position. Candidates want to know what they will be doing on a day-to-day basis.
    • Begin each responsibility or accountability statement with an action word and follow with a brief phrase to describe what is done to accomplish the function.
    Position Characteristics
    • Give examples of key problems and thinking challenges encountered by the position. Describe the type of analysis or creativity required to resolve these problems.
    • Provide examples of final decision-making authority. The examples should reflect the constraints placed on the position by people, policies, and/or procedures.
    Position Requirements
    • List all formal education and certifications required.
    • List all knowledge and experience required.
    • List all personal attributes required.
    Work Conditions
    • List all work conditions that the employee must accommodate. This could include any sensory, physical, or mental requirements of the position or any special conditions of employment, such as hours.
    Process to Apply
    • Include the methods in which the organization wants to receive applications and contact information of who will receive the applications.

    Bottom Line: A truly successful job posting ferrets out those hidden stars that may be over cautious and filters out hundreds of applications from the woefully under qualified.

    The do’s and don’ts of an inclusive job ad

    DON’T overlook the power of words. Avoid phrases like “strong English language skills” as this may deter non-native English speakers from applying and a “clean-shaven” requirement can exclude candidates whose faith requires them to maintain facial hair.

    DON’T post a long requirements list. A study showed that the average jobseeker spends only 49.7 seconds reviewing a listing before deciding it's not a fit.*

    DON’T present a toxic work culture; phrases such as “work hard, play hard” can put off many candidates and play into the “bro- culture” stereotype in tech.

    Position Title: Senior Lorem Ipsum

    Salary Band: $XXX to $XXX

    Diversity is a core value at ACME Inc. We believe that diversity and inclusion is our strength, and we’re passionate about building an environment where all employees are valued and can perform at their best.

    As a … you will …

    Our ideal candidate ….

    Required Education and Experience

    • Bachelor’s degree in …
    • Minimum five (5) years …

    Required Skills

    Preferred Skills

    At ACME Inc. you will find …

    DO promote pay equity by being up front and honest about salary expectations.

    DO emphasize your organization’s commitment to diversity and an inclusive workplace by adding an equity statement.

    DO limit your requirements to “must haves” or at least showcase them first before the “nice-to-haves.”

    DO involve current employees or members of your employee resource groups when creating job descriptions to ensure that they ask for what you really need.

    DO focus on company values and criteria that are important to the job, not just what’s always been done.

    *Source: Ladders, 2013

    Before posting the job ad complete the DEI job posting validation checklist

    Does the job posting highlight your organization’s EVP

    Does the job posting avoid words that might discourage women, people of color, and other members of underrepresented groups from applying?

    Has the position description been carefully reviewed and revised to reflect current and future expectations for the position, rather than expectations informed by the persons who have previously held the job?

    Has the hiring committee eliminated any unnecessary job skills or requirements (college degree, years or type of previous experience, etc.) that might negatively impact recruitment of underrepresented groups?

    Has the hiring committee posted the job in places (job boards, websites, colleges, etc.) where applicants from underrepresented groups will be able to easily view or access it?

    Have members of the hiring committee attended job fairs or other events hosted by underrepresented groups?

    Has the hiring committee asked current employees from underrepresented groups to spread the word about the position?

    Has the hiring committee worked with the marketing team to ensure that people from diverse groups are featured in the organization’s website, publications, and social media?

    es the job description clearly demonstrate the organization’s and leadership’s commitment to DEI?

    *Source: Recruit and Retain People of Color in IT

    3.1 Review and update your job ads

    1. Download the Job Ad Template.
    2. Look online or ask HR for an example of a current job advertisement you are using.
    • If you don’t have one, you can use a job description as a starting point.
  • Review all the elements of the job ad and make sure they align with the list on the previous slide, adding or changing, as necessary. Your job ad should be no more than two pages long.
  • Using the tools on the previous two slides, review your first draft to ensure the job posting is free of language or elements that will discourage diverse candidates from applying.
  • Review your job advertisement with HR to get feedback or to use as a template going forward.
  • Input Output
    • Existing job ad or job description
    • Updated job ad
    Materials Participants
    • Job ad or job description
    • Job Ad Template
    • Hiring Managers

    Want to learn more?

    Recruit IT Talent

    • Improve candidate experience to hire top IT talent.

    Recruit and Retain More Women in IT

    • Gender diversity is directly correlated to IT performance.

    Recruit and Retain People of Color in IT

    • Good business, not just good philanthropy.

    Enhance Your Recruitment Strategies

    Focus on key programs and tactics to improve the effectiveness of your sourcing approach.

    Get involved with sourcing to get your job ad seen

    To meet growing expectations, organizations need to change the way they source

    Social Media

    Social media has trained candidates to expect:

    • Organizations to stay in touch and keep track of them.
    • A personalized candidate experience.
    • To understand organizational culture and a day in the life.

    While the focus on the candidate experience is important throughout the talent acquisition process, social media, technology, and values have made it a critical component of sourcing.

    Technology

    Candidates expect to be able to access job ads from all platforms.

    • Today, close to 90% of candidates use a mobile platform to job hunt (SmartRecruiters, 2022).
    • However, only 36% of organizations are optimizing their job postings for mobile. (The Undercover Recruiter, 2021)

    Job ads must be clear, concise, and easily viewed on a mobile device.

    Candidate Values

    Job candidate’s values are changing.

    • There is a growing focus on work/life balance, purpose, innovation, and career development. Organizations need to understand candidate values and highlight how the EVP aligns with these interests.

    Authenticity remains important.

    • Clearly and accurately represent your organization and its culture.

    Focus on key programs and tactics to improve the effectiveness of your sourcing approach

    Internal Talent Mobility (ITM) Program

    Social Media Program

    Employee Referral Program

    Alumni Program

    Campus Recruiting Program

    Other Sourcing Tactics

    Take advantage of your current talent with an internal talent mobility program

    What is it?

    Positioning the right talent in the right place, at the right time, for the right reasons, and supporting them appropriately.

    Internal Talent Mobility (ITM) Program

    Social Media Program

    Employee Referral Program

    Alumni Program

    Campus Recruiting Program

    Other Sourcing Tactics

    ITM program benefits:

    1. Retention
    2. Provide opportunities to develop professionally, whether in the current role or through promotions/lateral moves. Keep strong performers and high-potential employees committed to the organization.

    3. Close Skills Gap
    4. Address rapid change, knowledge drain due to retiring Baby Boomers, and frustration associated with time to hire or time to productivity.

    5. Cost/Time Savings
    6. Reduce spend on talent acquisition, severance, time to productivity, and onboarding.

    7. Employee Engagement
    8. Increase motivation and productivity by providing increased growth and development opportunities.

    9. EVP
    10. Align with the organization’s offering and what is important to the employees from a development perspective.

    11. Employee & Leadership Development
    12. Support and develop employees from all levels and job functions.

    Leverage social media to identify and connect with talent

    Internal Talent Mobility (ITM) Program

    Social Media Program

    Employee Referral Program

    Alumni Program

    Campus Recruiting Program

    Other Sourcing Tactics

    What is it? The widely accessible electronic tools that enable anyone to publish and access information, collaborate on common efforts, and build relationships.

    Learning to use social media effectively is key to sourcing the right talent.

    • Today, 92% of organizations leverage social media for talent acquisition.
    • 80% of employers find passive candidates through social media – second only to referrals.
    • 86% percent of job seekers used social media for their most recent job search.
    (Ku, 2021)

    Benefits of social media:

    • Provides access to candidates who may not know the organization.
    • Taps extended networks.
    • Facilitates consistent communication with candidates and talent in pipelines.
    • Personalizes the candidate experience.
    • Provides access to extensive data.

    Challenges of social media:

    With the proliferation of social media and use by most organizations, social media platforms have become overcrowded. As a result:

    • Organizations are directly and very apparently competing for talent with competitors.
    • Users are bombarded with information and are tuning out.

    “It is all about how we can get someone’s attention and get them to respond. People are becoming jaded.”

    – Katrina Collier, Social Recruiting Expert, The Searchologist

    Reap the rewards of an employee referral program

    Internal Talent Mobility (ITM) Program

    Social Media Program

    Employee Referral Program

    Alumni Program

    Campus Recruiting Program

    Other Sourcing Tactics

    What is it? Employees recommend qualified candidates. If the referral is hired, the referring employee typically receives some sort of reward.

    Benefits of an employee referral program:

    1. Lower Recruiting Costs
    2. 55% of organizations report that hiring a referral is less expensive that a non-referred candidate (Clutch, 2020).

    3. Decreased time to fill
    4. The average recruiting lifecycle for an employee referral is 29 days, compared with 55 days for a non referral (Betterup, 2022).

    5. Decreased turnover
    6. 46% percent of employees who were referred stay at their organization for a least one year, compared to 33% of career site hires (Betterup, 2022).

    7. Increased quality of hire
    8. High performers are more likely to refer other high performers to an organization (The University of Chicago Press, 2019).

    Avoid the Like Me Bias: Continually evaluate the diversity of candidates sourced from the employee referral program. Unless your workforce is already diverse, referrals can hinder diversity because employees tend to recommend people like themselves.

    Tap into your network of former employees

    Internal Talent Mobility (ITM) Program

    Social Media Program

    Employee Referral Program

    Alumni Program

    Campus Recruiting Program

    Other Sourcing Tactics

    What is it? An alumni referral program is a formalized way to maintain ongoing relationships with former employees of the organization.

    Successful organizations use an alumni program:

    • 98% of the F500 have some sort of Alumni program (LinkedIn, 2019).

    Benefits of an alumni program:

    1. Branding
    • Alumni are regarded as credible sources of information. They can be a valuable resource for disseminating and promoting the employer brand.
  • Source of talent
    • Boomerang employees are doubly valuable as they understand the organization and also have developed skills and industry experience.
      • Recover some of the cost of turnover and cost per hire with a pool of prequalified candidates who will more quickly reach full productivity.
  • Referral potential
    • Developing a robust alumni network provides access to a larger network through referrals.
    • Alumni already know what is required to be successful in the organization so they can refer more suitable candidates.

    Make use of a campus recruiting program

    Internal Talent Mobility (ITM) Program

    Social Media Program

    Employee Referral Program

    Alumni Program

    Campus Recruiting Program

    Other Sourcing Tactics

    What is it? A formalized means of attracting and hiring individuals who are about to graduate from schools, colleges, or universities.

    Almost 70% of companies are looking to employ new college graduates every year (HR Shelf, 2022).

    Campus recruitment benefits:

    • Increases employer brand awareness among talent entering the workforce.
    • Provides the opportunity to interact with large groups of potential candidates at one time.
    • Presents the opportunity to identify and connect with high-quality talent before they graduate and are actively looking for positions.
    • Offers access to a highly diverse audience.

    Info-Tech Insight

    Target schools that align with your culture and needs. Do not just focus on the most prestigious schools: they are likely more costly, have more intense competition, and may not actually provide the right talent.

    Identify opportunities to integrate non-traditional techniques

    Internal Talent Mobility (ITM) Program

    Social Media Program

    Employee Referral Program

    Alumni Program

    Campus Recruiting Program

    Other Sourcing Tactics

    1. Professional industry associations
    • Tap into candidates who have the necessary competencies.

    5. Not-for-profit intermediaries

    • Partner with not-for-profits to tap into candidates in training or mentorship programs.
    • Example:
      • Year Up (General)
      • Bankwork$ (Banking)
      • Youth Build (Construction)
      • iFoster (Grocery)

    American Expresscreated a boot camp for software engineers in partnership with Year Up and Gateway Community College to increase entry-level IT hires.

    Results:

    • Annually hire 80-100 interns from Year Up.
    • Improved conversion rates: 72% of Year Up interns versus 60% of traditional interns.
    • Increased retention: 44 (Year Up) versus 18 months (traditional).
    (HBR, 2016)

    2. Special interest groups

    • Use for niche role sourcing.
    • Find highly specialized talent.
    • Drive diversity (Women in Project Management).

    6. Gamification

    • Attract curiosity and reaffirm innovation at your organization.
    • Communicate the EVP.
    3. Customers
    • Access those engaged with the organization.
    • Add the employer brand to existing messaging.

    PwC (Hungary) created Multiploy, a two-day game that allows students to virtually experience working in accounting or consulting at the organization.

    Results:

    • 78% of students said they wanted to work for PwC.
    • 92% indicated they had a more positive view of the firm.
    • Increase in the number of job applicants.
    (Zielinski, 2015)

    4. Exit interviews

    • Ask exiting employees “where should we recruit someone to replace you?”
    • Leverage their knowledge to glean insight into where to find talent.

    Partner with other organizational functions to build skills and leverage existing knowledge

    Use knowledge that already exists in the organization to improve talent sourcing capabilities.

    Marketing

    HR

    Marketing knows how to:

    • Build attention-grabbing content.
    • Use social media platforms effectively.
    • Effectively promote a brand.
    • Use creative methods to connect with people.

    HR knows how to:

    • Organize recruitment activities.
    • Identify the capabilities of various technologies available to support sourcing.
    • Solve issues that may arise along the way

    To successfully partner with other departments in your organization:

    • Acknowledge that they are busy. Like IT, they have multiple competing priorities.
    • Present your needs and prioritize them. Create a list of what you are looking for and then be willing to just pick your top need. Work with the other department to decide what needs can and cannot be met.
    • Present the business case. Emphasize how partnering is mutually beneficial. For example, illustrate to Marketing that promoting a strong brand with candidates will improve the organization’s overall reputation because often, candidates are customers.
    • Be reasonable and patient. You are asking for help, so be moderate in your expectations and flexible in working with your partner.

    Info-Tech Insight

    Encourage your team to seek out, and learn from, employees in different divisions. Training sessions with the teams may not always be possible but one-on-one chats can be just as effective and may be better received.

    5.1 Review the effectiveness of existing sourcing programs

    1. As a group review the description of each program as defined on previous slides. Ensure that everyone understands the definitions.
    2. In your workbook, look for the cell Internal Talent Mobility under the title; you will find five rows with the following
    • This program is formally structured and documented.
    • This program is consistently applied across the organization.
    • Talent is sourced this way on an ad hoc basis.
    • Our organization currently does not source talent this way.
    • There are metrics in place to assess the effectiveness of this program.
  • Ask everyone in the group if they agree with the statement for each column; once everyone has had a chance to answer each of the questions, discuss any discrepancies which exist.
  • After coming to a consensus, record the answers.
  • Repeat this process for the other four sourcing programs (social media, employee referral program, alumni network program, and campus recruiting program).
  • InputOutput
    • Existing knowledge on sourcing approach
    • Low usage sourcing methods identified for development
    MaterialsParticipants
    • Workbook
    • Hiring Managers

    Want to learn more?

    Recruit IT Talent

    • Improve candidate experience to hire top IT talent.

    Recruit and Retain More Women in IT

    • Gender diversity is directly correlated to IT performance.

    Recruit and Retain People of Color in IT

    • Good business, not just good philanthropy.

    Enhance Your Recruitment Strategies

    Interviews are the most often used yet poorly executed hiring tool.

    Create a high-quality interview process to improve candidate assessment

    Everyone believes they’re a great interviewer; self-assess your techniques, and “get real” to get better

    If you…

    • Believe everything the candidate says.
    • Ask mostly hypothetical questions: "What would you do in a situation where…"
    • Ask gimmicky questions: "If you were a vegetable, what vegetable would you be?"
    • Ask only traditional interview questions: "What are your top three strengths?”
    • Submit to a first impression bias.
    • Have not defined what you are looking for before the interview.
    • Ignore your gut feeling in an attempt to be objective.
    • Find yourself loving a candidate because they are just like you.
    • Use too few or too many interviewers in the process.
    • Do not ask questions to determine the motivational fit of the candidate.
    • Talk more than the interviewee.
    • Only plan and prepare for the interview immediately before it starts.

    …then stop. Use this research!

    Most interviewers are not effective, resulting in many poor hiring decisions, which is costly and counter-productive

    Most interviewers are not effective…

    • 82% of organizations don’t believe they hire highly talented people (Trost, 2022).
    • Approximately 76% of managers and HR representatives that McLean & Company interviewed agreed that the majority of interviewers are not very effective.
    • 66% of hiring managers come to regret their interview-based hiring decisions (DDI, 2021).

    …because, although everyone knows interviewing is a priority, most don’t make it one.

    • Interviewing is often considered an extra task in addition to an employee’s day-to-day responsibilities, and these other responsibilities take precedence.
    • It takes time to effectively design, prepare for, and conduct an interview.
    • Employees would rather spend this time on tasks they consider to be an immediate priority.

    Even those interviewers who are good at interviewing, may not be good enough.

    • Even a good interviewer can be fooled by a great interviewee.
    • Some interviewees talk the talk, but don’t walk the walk. They have great interviewing abilities but not the skills required to be successful in the specific position for which they are interviewing.
    • Even if the interviewer is well trained and prepared to conduct a strong interview, they can get caught up with an interviewee that seems very impressive on the surface, and end up making a bad hire.

    Preparing the Perfect Interview

    Step 5: Define decision rights

    Establish decision-making authority and veto power to mitigate post-interview conflicts over who has final say over a candidate’s status.

    Follow these steps to create a positive interview experience for all involved.

    Step 1: Define the ideal candidate profile; determine the attributes of the ideal candidate and their relative importance

    Define the attributes of the ideal candidate…

    Ideal candidate = Ability to do the job + Motivation to do the job + Fit

    Competencies

    • Education
    • Credentials
    • Technical skills
    • Career path
    • Salary expectations
    • Passion
    • Potential
    • Personality
    • Managerial style/preference

    Experiences

    • Years of service
    • Specific projects
    • Industry

    Data for these come from:

    • Interviews
    • Personality tests
    • Gut instinct or intuition

    Data for these come from:

    • Resumes
    • Interviews
    • Exercises and tests
    • References

    Caution: Evaluating for “organizational or cultural fit” can lead to interviewers falling into the trap of the “like me” bias, and excluding diverse candidates.

    …then determine the importance of the attributes.

    Non-negotiable = absolutely required for the job!

    Usually attributes that are hard to train, such as writing skills, or expensive to acquire after hire, such as higher education or specific technical skills.

    An Asset

    Usually attributes that can be trained, such as computer skills. It’s a bonus if the new hire has it.

    Nice-to-have

    Attributes that aren’t necessary for the job but beneficial. These could help in breaking final decision ties.

    Deal Breakers: Also discuss and decide on any deal breakers that would automatically exclude a candidate.

    The job description is not enough; meet with stakeholders to define and come to a consensus on the ideal candidate profile

    Definition of the Ideal Candidate

    • The Hiring Manager has a plan for the new hire and knows the criteria that will best fulfill that mandate.
    • The Executive team may have specific directives for what the ideal candidate should look like, depending on the level and critical nature of the position.
    • Industry standards, which are defined by regulatory bodies, are available for some positions. Use these to identify skills and abilities needed for the job.
    • Competitor information such as job descriptions and job reviews could provide useful data about a similar role in other organizations.
    • Exit interviews can offer insight into the most challenging aspects of the job and identify skills or abilities needed for success.
    • Current employees who hold the same or a similar position can explain the nuances of the day-to-day job and what attributes are most needed on the team.

    “The hardest work is accurately defining what kind of person is going to best perform this job. What are their virtues? If you’ve all that defined, the rest is not so tough.”

    – VP, Financial Services

    Use a scorecard to document the ideal candidate profile and help you select a superstar

    1. Download the Workbook and go to tab 6.1.
    2. Document the desired attributes for each category of assessment: Competencies, Experiences, Fit, and Motivation. You can find an Attribute Library on the next tab.
    3. Rank each attribute by level of priority: Required, Asset, or Nice-to-Have.
    4. Identify deal breakers that would automatically disqualify a candidate from moving forward.
    InputOutput
    • Job description
    • Stakeholder input
    • Ideal candidate persona
    MaterialsParticipants
    • Workbook
    • Hiring Managers

    To identify questions for screening interviews, use the Screening Interview Template

    A screening interview conducted by phone should have a set of common questions to identify qualified candidates for in-person interviews.

    The Screening Interview Template will help you develop a screening interview by providing:

    • Common screening questions that can be modified based on organizational needs and interview length.
    • Establishing an interview team.
    • A questionnaire format so that the same questions are asked of all candidates and responses can be recorded.

    Once completed, this template will help you or HR staff conduct candidate screening interviews with ease and consistency. Always do screening interviews over the phone or via video to save time and money.

    Info-Tech Insight

    Determine the goal of the screening interview – do you want to evaluate technical skills, communication skills, attitude, etc.? – and create questions based on this goal. If evaluating technical skill, have someone with technical competency conduct the interview.

    The image contains screenshots of the Screening Interview Template.

    Step 2: Choose interview types and techniques that best assess the ideal candidate attributes listed on the position scorecard

    There is no best interview type or technique for assessing candidates, but there could be a wrong one depending on the organization and job opening.

    • Understanding common interviewing techniques and types will help inform your own interviewing strategy and interview development.
    • Each interview technique and type has its own strengths and weakness and can be better suited for a particular organizational environment, type of job, or characteristic being assessed.
    The image contains a diagram to demonstrate the similarities and differences of Interview Technique and Interview Type. There is a Venn Diagram, the right circle is labelled: Interview Technique, and the right is: Interview Type. There is a double sided arrow below that has the following text: Unstructure, Semi-Structured, and Structured.

    Unstructured: A traditional method of interviewing that involves no constraints on the questions asked, no requirements for standardization, and a subjective assessment of the candidate. This format is the most prone to bias.

    Semi-Structured: A blend of structured and unstructured, where the interviewer will ask a small list of similar questions to all candidates along with some questions pertaining to the resume.

    Structured: An interview consisting of a standardized set of job-relevant questions and a scoring guide. The goal is to reduce interviewer bias and to help make an objective and valid decision about the best candidate.

    No matter which interview types or techniques you use, aim for it to be as structured as possible to increase its validity

    The validity of the interview increases as the degree of interview structure increases.

    Components of a highly structured interview include:

    1. Interview questions are derived from a job analysis (they are job related).
    2. Interview questions are standardized (all applicants are asked the same questions).
    3. Prompting, follow-up questioning, probing, and/or elaboration on questions are limited. Try to identify all prompts, follow-ups, and probes beforehand and include them in the interview guide so that all candidates get the same level of prompting and probing.
    4. Interview questions focus on behaviors or work samples rather than opinions or self-evaluations.
    5. Interviewer access to ancillary information (e.g. resumes, letters of reference, test scores, transcripts) is controlled. Sometimes limiting access to these documents can limit interviewer biases.
    6. Questions from the candidate are not allowed until after the interview. This allows the interviewer to stay on track and not go off the protocol.
    7. Each answer is rated during the interview using a rating scale tailored to the question (this is preferable to rating dimensions at the end of the interview and certainly preferable to just making an overall rating or ranking at the end).
    8. Rating scales are “anchored” with behavioral examples to illustrate scale points (e.g. examples of a “1,” “3,” or “5” answer).
    9. Total interview score is obtained by summing across scores for each of the questions.

    The more of these components your interview has, the more structured it is, and the more valid it will be.

    Step 3: Prepare interview questions to assess the attributes you are looking for in a candidate

    The purpose of interviewing is to assess, not just listen. Questions are what help you do this.

    Preparing questions in advance allows you to:

    • Match each question to a position requirement (included in your scorecard) to ensure that you assess all required attributes. Everything assessed should be job relevant!
    • Determine each question’s weighting, if applicable.
    • Give each candidate a chance to speak to all their job-relevant attributes.
    • Keep records should an unselected candidate decide to contest the decision.

    If you don’t prepare in advance:

    • You’ll be distracted thinking about what you are going to ask next and not be fully listening.
    • You likely won’t ask the same questions of all candidates, which impacts the ability to compare across candidates and doesn’t provide a fair process for everyone.
    • You likely won’t ask the questions you need to elicit the information needed to make the right decision.
    • You could ask illegal questions (see Acquire the Right Hires with Effective Interviewing for a list of questions not to ask in an interview).

    Use the Interview Question Planning Guide tab in the Candidate Interview Strategy and Planning Guide to prepare your interview questions.

    Use these tips to draft interview questions:

    • Use job analysis output, in particular the critical incident technique, to develop structured interview questions.
    • Search online or in books for example interview questions for the target position to inform interview question development. Just remember that candidates access these too, so be sure to ask for specific examples, include probing questions, and adapt or modify questions to change them.
    • Situational questions: The situation should be described in sufficient detail to allow an applicant to visualize it accurately and be followed by “what would you do?” Scoring anchors should reflect effective, typical, and ineffective behaviors.
    • Behavioral questions: Should assess a behavioral dimension (e.g. meeting deadlines) and apply to a variety of situations that share the underlying dimension (e.g. at work or school). Scoring anchors should be applicable to a variety of situations and reflect effective, typical, and ineffective behavior.

    Conduct an effective screening interview by listening to non-verbal cues and probing

    Follow these steps to conduct an effective screening interview:

    Introduce yourself and ask if now is a good time to talk. (Before calling, prepare your sales pitch on the organization and the position.)

    You want to catch candidates off guard so that they don’t have time to prepare scripted answers; however, you must be courteous to their schedule.

    Provide an overview of the position, then start asking pre-set questions. Take a lot of notes.

    It is important to provide candidates with as much information as possible about the position – they are deciding whether they are interested in the role as much as you are deciding whether they are suitable.

    Listen to how the questions are answered. Ask follow-up questions when appropriate and especially if the candidate seems to be holding something back.

    If there are long pauses or the candidate’s voice changes, there may be something they aren’t telling you that you should know.

    Be alert to inconsistencies between the resume and answers to the questions and address them.

    It’s important to get to the bottom of issues before the in-person interview. If dates, titles, responsibilities, etc. seem to be inconsistent, ask more questions.

    Ask candidates about their salary expectations.

    It’s important to ensure alignment of the salary expectations early on. If the expectations are much higher than the range, and the candidate doesn’t seem to be open to the lower range, there is no point interviewing them. This would be a waste of everyone’s time.

    Answer the applicant’s questions and conclude the interview.

    Wait until after the interview to rate the applicant.

    Don’t allow yourself to judge throughout the interview, or it could skew questions. Rate the applicant once the interview is complete.

    When you have a shortlist of candidates to invite to an in-person interview, use the Candidate Communication Template to guide you through proper phone and email communications.

    Don’t just prepare top-level interview questions; also prepare probing questions to probe to gain depth and clarity

    Use probing to drill down on what candidates say as much as possible and go beyond textbook answers.

    Question (traditional): “What would you identify as your greatest strength?”

    Answer: Ability to work on a team.

    Top-level interview questions set the stage for probing.

    Your interview script should contain the top two levels of questions in the pyramid and a few probes that you will likely need to ask. You can then drill down further depending on the candidate’s answers.

    Follow-Up Question:

    “Can you outline a particular example when you were able to exercise your teamwork skills to reach a team goal?”

    Probing questions start with asking what, when, who, why, and how, and gain insight into a candidate’s thought process, experiences, and successes.

    Probing Level 1:

    Probe around the what, how, who, when, and where. “How did you accomplish that?”

    How to develop probes? By anticipating the kinds of responses that candidates from different backgrounds or with different levels of experience are likely to give as a response to an interview question. Probes should provide a clear understanding of the situation, the behavior, and the outcome so that the response can be accurately scored. Common probes include:

    • What did you do? What was the outcome?
    • When did this take place (and how long did it take)?
    • Who was involved?
    • Were you leading or being led?
    • How did you accomplish what you did?
    • Why did you take those steps?

    Tailor probes to the candidate’s answers to evoke meaningful and insightful responses.

    Probing Level 2:

    Allow for some creativity.

    “What would you do differently if you were to do it again?”

    Conduct effective interviews and assessments

    Mitigate inherent biases of assessors by integrating formal assessments with objective anchors and clear criteria to create a more inclusive process.

    Consider leveraging behavioral interview questions in your interview to reduce bias.

    • In the past, companies were pushing the boundaries of the conventional interview, using unconventional questions to find top talent, e.g. “what color is your personality?” The logic was that the best people are the ones who don’t necessarily show perfectly on a resume, and they were intent on finding the best.
    • However, many companies have stopped using these questions after extensive statistical analysis revealed there was no correlation between candidates’ ability to answer them and their future performance on the job.
    • Asking behavioral interview questions based on the competency needs of the role is the best way to uncover if the candidates will be able to execute on the job.

    Assessments are created by people that have biases. This often means that assessments can be biased, especially with preferences towards a Western perspective. Even if the same assessments are administered, the questions will be interpreted differently by candidates with varying cultural backgrounds and lived experiences. If assessments do not account for this, it ultimately leads to favoring the answers of certain demographic groups, often ones similar to those who developed the assessment.

    Creating an interview question scorecard

    Attribute you are evaluating

    Probing questions prepared

    Area to take notes

    The image contains a screenshot of an Interview question scorecard.

    Exact question you will ask

    Place to record score

    Anchored scale with definitions of a poor, ok and great answer

    Step 4: Assemble an interview team

    HR and the direct reporting supervisor should always be part of the interview. Make a good impression with a good interview team.

    The must-haves:

    • The Future Manager should always be involved in the process. They should be comfortable with the new hire’s competencies and fit.
    • Human Resources should always be involved in the process – they maintain consistency, legality, and standardization. It’s their job to know the rules and follow them. HR may coordinate and maintain policy standards and/or join in assessing the candidate.
    • There should always be more than just one interviewer, even if it is not at the same time. This helps keep the process objective, allows for different opinions, and gives the interviewee exposure to multiple individuals in the company. But, try to limit the number of panel members to four or less.

    “At the end of the day, it’s the supervisor that has to live with the person, so any decision that does not involve the supervisor is a very flawed process.” – VP, Financial Services

    The nice-to-haves:

    • Future colleagues can offer benefits to both the interviewee and the colleague by:
      • Giving the candidate some insight into what their day-to-day job would be.
      • Relaxing the candidate; allowing for a less formal, less intimidating conversation.
      • Introducing potential teammates for a position that is highly collaborative.
      • Offering the interviewer an excellent professional development opportunity – a chance to present their understanding of what they do.
    • Executives should take part in interviewing for executive hiring, individuals that will report to an executive, or for positions that are extremely important. Executive time is scarce and expensive, so only use it when absolutely necessary.

    Record the interview team details in the Candidate Interview Strategy and Planning Guide template.

    Assign interviewers roles inside and outside the actual interview

    Define Interview Process Roles

    Who Should… Contact candidates to schedule interviews or communicate decisions?

    Who Should… Be responsible for candidate welcomes, walk-outs, and hand-offs between interviews?

    Who Should… Define and communicate each stakeholder’s role?

    Who Should… Chair the preparation and debrief meetings and play the role of the referee when trying to reach a consensus?

    Define Interview Roles

    • Set a role for each interviewer so they know what to focus on and where they fit into the process (e.g. Interviewer A will assess fit). Don’t ad hoc the process and allow everyone to interview based on their own ideas.
    • Consider interviewer qualifications and the impact of the new employee on each interviewer, when deciding the roles of each interviewer (i.e. who will interview for competency and who will interview for fit).
      • For example, managers may be most impacted by technical competencies and should be the interviewer to evaluate the candidate for technical competency.

    “Unless you’ve got roles within the panel really detailed and agreed upon, for example, who is going to take the lead on what area of questions, you end up with a situation where nobody is in charge or accountable for the final interview assessment." – VP, Financial Services

    Info-Tech Insight

    Try a Two Lens Assessment: One interviewer assesses the candidate as a project leader while another assesses them as a people leader for a question such as “Give me an example of when you exercised your leadership skills with a junior team member.”

    Step 5: Set decision rights in stone and communicate them in advance to manage stakeholder expectations and limit conflict

    All interviewers must understand their decision-making authority prior to the interview. Misunderstandings can lead to resentment and conflict.

    It is typical and acceptable that you, as the direct reporting manager, should have veto power, as do some executives.

    Veto Power

    Direct Supervisor or Manager

    Decision Makers: Must Have Consensus

    Other Stakeholders

    Direct Supervisor’s Boss

    Direct Supervisor

    Contributes Opinion

    HR Representative

    Peer

    After the preliminary interview, HR should not be involved in making the decision unless they have a solid understanding of the position.

    Peers can make an unfair assessment due to perceived competition with a candidate. Additionally, if a peer doesn’t want a candidate to be hired and the direct supervisor does hire the candidate, the peer may hold resentment against that candidate and set the team up for conflict.

    The decision should rest on those who will interact with the candidate on a daily basis and who manage the team or department that the candidate will be joining.

    The decisions being made can include whether or not to move a candidate onto the next phase of the hiring process or a final hiring decision. Deciding decision rights in advance defines accountability for an effective interview process.

    Create your interview team, assessments, and objective anchor scale

    1. Download the Behavioral Interview Question Library as a reference.
    2. On tab 9 of your workbook, document all the members of the team and their respective roles in the interview process. Fill in the decision-making authority section to ensure every team member is held accountable to their assigned tasks and understands how their input will be used.
    3. For each required attribute in the Ideal Candidate Scorecard, chose one to two questions from the library that can properly evaluate that attribute.
    4. Copy and paste the questions and probing questions into the Interview Guide Template.
    5. Create an objective anchor scale and clearly define what a poor, ok, and great answer to each question is.

    Download the Behavioral Interview Question Library

    Input Output
    • List of possible team members
    • Ideal Candidate Scorecard
    • Finalized hiring panel
    • Finalized interview and assessment process
    Materials Participants
    • IT Behavioral Interview Question Library
    • Workbook
    • Interview Guide Template
    • IT leadership team
    • IT staff members

    Conduct an effective, professional, and organized in-person interview

    Give candidates a warm, genuine greeting. Introduce them to other interviewers present. Offer a drink. Make small talk.

    “There are some real advantages to creating a comfortable climate for the candidate; the obvious respect for the individual, but people really let their guard down.”

    – HR Director, Financial Services

    Give the candidate an overview of the process, length, and what to expect of the interview. Indicate to the candidate that notes will be taken during the interview.

    If shorter than an hour, you probably aren’t probing enough or even asking the right questions. It also looks bad to candidates if the interview is over quickly.

    Start with the first question in the interview guide and make notes directly on the interview guide (written or typed) for each question.

    Take lots of notes! You think you’ll remember what was said, but you won’t. It also adds transparency and helps with documentation.

    Ask the questions in the order presented for interview consistency. Probe and clarify as needed (see next slide).

    Keep control of the interview by curtailing any irrelevant or long-winded responses.

    After all interview questions are complete, ask candidates if there was anything about their qualifications that was missed that they want to highlight.

    Lets you know they understand the job and gives them the feeling they’ve put everything on the table.

    Ask if the candidate has any questions. Respond to the questions asked.

    Answer candidate questions honestly because fit works both ways. Ensure candidates leave with a better sense of the job, expectations, and organizational culture.

    Review the compensation structure for the position and provide a realistic preview of the job and organization.

    Provide each candidate with a fair chance by maintaining a consistent interview process.

    Tell interviewees what happens next in the process, the expected time frame, and how they will be informed of the outcome. Escort them out and thank them for the interview.

    The subsequent slides provide additional detail on these eight steps to conducting an effective interview.

    Avoid these common biases and mistakes

    Common Biases

    Like-me effect: An often-unconscious preference for, and unfairly positive evaluation of, a candidate based on shared interests, personalities, and experiences, etc.

    Status effect: Overrating candidates based on the prestige of previously held positions, titles, or schools attended.

    Recency bias: Placing greater emphasis on interviews held closer to the decision-making date.

    Contrast effect: Rating candidates relative to those who precede or follow them during the interview process, rather than against previously determined data.

    Solution

    Assess candidates by using existing competency-based criteria.

    Common Mistakes

    Negative tone: Starting the interview on a negative or stressful note may derail an otherwise promising candidate.

    Poor interview management: Letting the candidate digress may leave some questions unanswered and reduce the interview value.

    Reliance of first impressions: Basing decisions on first impressions undermines the objectivity of competency-based selection.

    Failure to ask probing questions: Accepting general answers without asking follow-up questions reduces the evidentiary value of the interview.

    Solution

    Follow the structured interview process you designed and practiced.

    Ask the questions in the order presented in the interview guide, and probe and clarify as needed

    Do...

    Don’t…

    Take control of the interview by politely interrupting to clarify points or keep the interviewee on topic.

    Use probing to drill down on responses and ask for clarification. Ask who, what, when, why, and how.

    Be cognizant of confidentiality issues. Ask for a sample of work from a past position.

    Focus on knowledge or information gaps from previous interviews that need to be addressed in the interview.

    Ensure each member of a panel interview speaks in turn and the lead is given due respect to moderate.

    Be mean when probing. Intimidation actually works against you and is stressful for candidates. When you’re friendly, candidates will actually open up more.

    Interrupt or undermine other panel members. Their comments and questions are just as valid as yours are, and treating others unprofessionally gives a bad impression to the candidate.

    Ask illegal questions. Questions about things like religion, disability, and marital and family status are off limits.

    When listening to candidate responses, watch for tone, body language, and red flags

    Do...

    While listening to responses, also watch out for red and yellow flags.

    Listen to how candidates talk about their previous bosses – you want it to be mainly positive. If their discussion of past bosses reflects a strong sense of self-entitlement or a consistent theme of victimization, this could be a theme in their behavior and make them hard to work with.

    Red Flag

    A concern about something that would keep you from hiring the person.

    Yellow Flag

    A concern that needs to be addressed, but wouldn’t keep you from hiring the person.

    Pay attention to body language and tone. They can tell you a lot about candidate motivation and interest.

    Listen to what candidates want to improve. It’s an opportunity to talk about development and advancement opportunities in the organization.

    Not all candidates have red flags, but it is important to keep them in mind to identify potential issues with the candidate before they are hired.

    Don’t…

    Talk too much! You are there to listen. Candidates should do about 80% of the talking so you can adequately evaluate them. Be friendly, but ensure to spend the time allotted assessing, not chatting.

    If you talk too much, you may end up hiring a weak candidate because you didn’t perceive weaknesses or not hire a strong candidate because you didn’t identify strengths.

    What if you think you sense a red or yellow flag?

    Following the interview, immediately discuss the situation with others involved in the recruitment process or those familiar with the position, such as HR, another hiring manager, or a current employee in the role. They can help evaluate if it’s truly a matter of concern.

    Increase hiring success: Give candidates a positive perception of the organization in the interview

    Great candidates want to work at great organizations.

    When the interviewer makes a positive impression on a candidate and provides a positive impression of the organization it carries forward after they are hired.

    In addition, better candidates can be referred over the course of time due to higher quality networking.

    As much as choosing the right candidate is important to you, make sure the right candidate wants to choose you and work for your organization.

    The image contains a screenshot of a graph to demonstrate the percent of successful hires relates strongly to interviewers giving candidates a positive perception of the organization.

    Interview advice seems like common sense, but it’s often not heeded, resulting in poor interviews

    Don’t…

    Believe everything candidates say. Most candidates embellish and exaggerate to find the answers they think you want. Use probing to drill down to specifics and take them off their game.

    Ask gimmicky questions like “what color is your soul?” Responses to these questions won’t give you any information about the job. Candidates don’t like them either!

    Focus too much on the resume. If the candidate is smart, they’ve tailored it to match the job posting, so of course the person sounds perfect for the job. Read it in advance, highlight specific things you want to ask, then ignore it.

    Oversell the job or organization. Obviously you want to give candidates a positive impression, but don’t go overboard because this could lead to unhappy hires who don’t receive what you sold them. Candidates need to evaluate fit just as much as you.

    Get distracted by a candidate’s qualifications and focus only on their ability to do the job. Just because they are qualified does not mean they have the attitude or personality to fit the job or culture.

    Show emotion at any physical handicap. You can’t discriminate based on physical disability, so protect the organization by not drawing attention to it. Even if you don’t say anything, your facial expression may.

    Bring a bad day or excess baggage into the interview, or be abrupt, rushed, or uninterested in the interview. This is rude behavior and will leave a negative impression with candidates, which could impact your chances of hiring them.

    Submit to first impression bias because you’ll spend the rest of the interview trying to validate your first impression, wasting your time and the candidate’s. Remain as objective as possible and stick to the interview guide to stay focused on the task at hand.

    “To the candidate, if you are meeting person #3 and you’re hearing questions that person #1 and #2 asked, the company doesn’t look too hot or organized.” – President, Recruiting Firm

    Practice behavioral interviews

    1. In groups of at least three:
    • Assign one person to act as the manager conducting the interview, a second person to act as the candidate, and a third to observe.
    • The observer will provide feedback to the manager at the end of the role play based on the information you just learned.
    • Observers – please give feedback on the probing questions and body language.
  • Managers, select an interview question from the list your group put together during the previous exercise. Take a few minutes to think about potential probing questions you could follow up with to dig for more information.
  • Candidates, try to act like a real candidate. Please don’t make it super easy on the managers – but don’t make it impossible either!
  • Once the question has been asked and answered:
    • How did it go?
    • Were you able to get the candidate to speak in specifics rather than generalities? What tips do you have for others?
    • What didn’t go so well? Any surprises?
    • What would you do differently next time?
    • If this was a real hiring situation, would the information you got from just that one question help you make a hiring decision for the role?
  • Now switch roles and select a new interview question to use for this round. Repeat until everyone has had a chance to practice.
  • Input Output
    • Interview questions and scorecard
    • Practice interviews
    Materials Participants
    • IT Behavioral Interview Question Library
    • Workbook
    • Hiring Manager
    • Interview Panel Members

    Download the Behavioral Interview Question Library

    Record best practices, effective questions, and candidate insights for future use and current strategy

    Results and insights gained from evaluations need to be recorded and assessed to gain value from them going forward.

    • To optimize evaluation, all feedback should be forwarded to a central point so that the information can be shared with all stakeholders. HR can serve in this role.
    • Peer evaluations should be shared shortly after the interview. Immediate feedback that represents all the positive and negative responses is instructional for interviewers to consider right away.
    • HR can take a proactive approach to sharing information and analyzing and improving the interview process in order to collaborate with hiring departments for better talent management.
    • Collecting information about effective and ineffective interview questions will guide future interview revision and development efforts.

    Evaluations Can Inform Strategic Planning and Professional Development

    Strategic Planning

    • Survey data can be used to inform strategic planning initiatives in recruiting.
    • Use the information to build a case to the executive team for training, public relations initiatives, or better candidate management systems.

    Professional Development

    • Survey data from all evaluations should be used to inform future professional development initiatives.
    • Interview areas where all team members show weaknesses should be training priorities.
    • Individual weaknesses should be integrated into each professional development plan.

    Want to learn more?

    Recruit IT Talent

    • Improve candidate experience to hire top IT talent.

    Recruit and Retain More Women in IT

    • Gender diversity is directly correlated to IT performance.

    Recruit and Retain People of Color in IT

    • Good business, not just good philanthropy.

    Develop a Comprehensive Onboarding Plan

    Drive employee engagement and retention with a robust program that acclimates, guides, and develops new hires.

    Onboarding should pick up where candidate experience leaves off

    Do not confuse onboarding with orientation

    Onboarding ≠ Orientation

    Onboarding is more than just orientation. Orientation is typically a few days of completing paperwork, reading manuals, and learning about the company’s history, strategic goals, and culture. By contrast, onboarding is three to twelve months dedicated to welcoming, acclimating, guiding, and developing new employees – with the ideal duration reflecting the time to productivity for the role.

    A traditional orientation approach provides insufficient focus on the organizational identification, socialization, and job clarity that a new hire requires. This is a missed opportunity to build engagement, drive productivity, and increase organizational commitment. This can result in early disengagement and premature departure.

    Effective onboarding positively impacts the organization and bottom line

    Over the long term, effective onboarding has a positive impact on revenue and decreases costs.

    The benefits of onboarding:

    • Save money and frustration
      • Shorten processing time, reduce administrative costs, and improve compliance.
    • Boost revenue
      • Help new employees become productive faster – also reduce the strain on existing employees who would normally be overseeing them or covering a performance shortfall.
    • Drive engagement and reduce turnover
      • Quickly acclimate new hires to your organization’s environment, culture, and values.
    • Reinforce culture and employer brand
      • Ensure that new hires feel a connection to the organization’s culture.

    Onboarding drives new hire engagement from day one

    The image contains a graph to demonstrate the increase in overall engagement in relation to onboarding.

    When building an onboarding program, retain the core aims: acclimate, guide, and develop

    The image contains a picture of a circle with a smaller circle inside it, and a smaller circle inside that one. The smallest circle is labelled Acclimate, the medium sized circle is labelled Guide, and the biggest circle is labelled Develop.

    Help new hires feel connected to the organization by clearly articulating the mission, vision, values, and what the company does. Help them understand the business model, the industry, and who their competitors are. Help them feel connected to their new team members by providing opportunities for socialization and a support network.

    Help put new hires on the path to high performance by clearly outlining their role in the organization and how their performance will be evaluated.

    Help new hires receive the experience and training they require to become high performers by helping them build needed competencies.

    We recommend a three-to-twelve-month onboarding program, with the performance management aspect of onboarding extending out to meet the standard organizational performance management cycle.

    Info-Tech Insight

    The length of the onboarding program should align with the average time to productivity for the role(s). Consider the complexity of the role, the industry, and the level of the new hire when determining program length.

    For example, call center workers who are selling a straight-forward product may only require a three-month onboarding, while senior leaders may require a year-long program.

    Watch for signs that you aren’t effectively acclimating, guiding, and developing new hires

    Our primary and secondary research identified the following as the most commonly stated reasons why employees leave organizations prematurely. These issues will be addressed throughout the next section.

    Acclimate

    Guide

    Develop

    • Onboarding experience is misaligned from the employer’s brand.
    • Socialization and/or integration into the existing culture is left to the employee.
    • Key role expectations or role usefulness is not clearly communicated.
    • Company strategy is unclear.
    • Opportunities for advancement are unclear.
    • Coaching, counseling, and/or support from co-workers and/or management is lacking.
    • The organization fails to demonstrate that it cares about the new employee’s needs.

    “Onboarding is often seen as an entry-level HR function. It needs to rise in importance because it’s the first impression of the organization and can be much more powerful than we sometimes give it credit for. It should be a culture building and branding program.” – Doris Sims, SPHR, The Succession Consultant, and Author, Creative Onboarding Programs

    Use the onboarding tabs in the workbook to evaluate and redesign the onboarding program

    1. On tab 10, brainstorm challenges that face the organization's current onboarding program. Identify if they fall into the "acclimate," "guide," or "develop" category. Next, record the potential impact of this challenge on the overall effectiveness of the onboarding program.
    2. On tab 11, record each existing onboarding activity. Then, identify if that activity will be kept or if it should be retired. Next, document if the activity fell into the "acclimate," "guide," or "develop" category.
    3. On tab 12, document gaps that currently exist in the onboarding program. Modify the timeline along the side of the tab to ensure it reflects the timeline you have identified.
    4. On tab 13, document the activities that will occur in the new onboarding program. This should be a combination of current activities that you want to retain and new activities that will be added to address the gaps noted on tab 12. For each activity, identify if it will fall in the acclimate, guide, or develop section. Add any additional notes. Before moving on, make sure that there are no categories that have no activities (e.g. no guide activities).
    Input Output
    • Existing onboarding activities
    • Determine new onboarding activities
    • Map out onboarding responsibilities
    Materials Participants
    • Workbook
    • Hiring Managers
    • HR

    Review the administrative aspects of onboarding and determine how to address the challenges

    The image contains tabs, three main large tabs are labelled: Acclimate, Guide, and Develop. There are smaller tabs in between that are in relation to the three main ones.

    Sample challenges

    Potential solutions

    Some paperwork cannot be completed digitally (e.g. I-9 form in the US).

    Where possible, complete forms with digital signatures (e.g. DocuSign). Where not possible, begin the process earlier and mail required forms to employees to sign and return, or scan and email for the employee to print and return.

    Required compliance training material is not available virtually.

    Seek online training options where possible. Determine the most-critical training needs and prioritize the replication of materials in audio/video format (e.g. recorded lecture) and distribute virtually.

    Employees may not have access to their equipment immediately due to shipping or supply issues.

    Delay employee start dates until you can set them up with the proper equipment and access needed to do their job.

    New hires can’t get answers to their questions about benefits information and setup.

    Schedule a meeting with an HR representative or benefits vendor to explain how benefits will work and how to navigate employee self-service or other tools and resources related to their benefits.

    Info-Tech Insight

    One of the biggest challenges for remote new hires is the inability to casually ask questions or have conversations without feeling like they’re interrupting. Until they have a chance to get settled, providing formal opportunities for questions can help address this.

    Review how company information is shared during onboarding and how to address the challenges

    The image contains tabs, three main large tabs are labelled: Acclimate, Guide, and Develop. There are smaller tabs in between that are in relation to the three main ones.

    Sample challenges

    Potential solutions

    Key company information such as organizational history, charts, or the vision, mission, and values cannot be clearly learned by employees on their own.

    Have the new hire’s manager call to walk through the important company information to provide a personal touch and allow the new hire to ask questions and get to know their new manager.

    Keeping new hires up to date on crisis communications is important, but too much information may overwhelm them or cause unnecessary stress.

    Sharing the future of the organization is a critical part of the company information stage of onboarding and the ever-changing nature of the COVID-19 crisis is informing many organizations’ future right now. Be honest but avoid over-sharing plans that may change.

    New hires can’t get answers to their questions about benefits information and setup.

    Schedule a meeting with an HR representative or benefits vendor to explain how benefits will work and how to navigate employee self-service or other tools and resources related to their benefits.

    Review the socialization aspects of onboarding and determine how to address the challenges

    The image contains tabs, three main large tabs are labelled: Acclimate, Guide, and Develop. There are smaller tabs in between that are in relation to the three main ones.

    Sample challenges

    Potential solutions

    Team introductions via a team lunch or welcome event are typically done in person.

    Provide managers with a calendar of typical socialization events in the first few weeks of onboarding and provide instructions and ideas for how to schedule replacement events over videoconferencing.

    New hires may not have a point of contact for informal questions or needs if their peers aren’t around them to help.

    If it doesn’t already exist, create a virtual buddy program and provide instructions for managers to select a buddy from the new hire’s team. Explain that their role is to field informal questions about the company, team, and anything else and that they should book weekly meetings with the new hire to stay in touch.

    New hires will not have an opportunity to learn or become a part of the informal decision-making networks at the organization.

    Hiring managers should consider key network connections that new hires will need by going through their own internal network and asking other team members for recommendations.

    New hires will not be able to casually meet people around the office.

    Provide the employee with a list of key contacts for them to reach out to and book informal virtual coffee chats to introduce themselves.

    Adapt the Guide phase of onboarding to a virtual environment

    The image contains tabs, three main large tabs are labelled: Acclimate, Guide, and Develop. There are smaller tabs in between that are in relation to the three main ones.

    Sample challenges

    Potential solutions

    Performance management (PM) processes have been paused given the current crisis.

    Communicate to managers that new hires still need to be onboarded to the organization’s performance management process and that goals and feedback need to be introduced and the review process outlined even if it’s not currently happening.

    Goals and expectations differ or have been reprioritized during the crisis.

    Ask managers to explain the current situation at the organization and any temporary changes to goals and expectations as a result of new hires.

    Remote workers often require more-frequent feedback than is mandated in current PM processes.

    Revamp PM processes to include daily or bi-weekly touchpoints for managers to provide feedback and coaching for new hires for at least their first six months.

    Managers will not be able to monitor new hire work as effectively as usual.

    Ensure there is a formal approach for how employees will keep their managers updated on what they're working on and how it's going, for example, daily scrums or task-tracking software.

    For more information on adapting performance management to a virtual environment, see Info-Tech’s Performance Management for Emergency Work-From-Home research.

    Take an inventory of training and development in the onboarding process and select critical activities

    The image contains tabs, three main large tabs are labelled: Acclimate, Guide, and Develop. There are smaller tabs in between that are in relation to the three main ones.

    Categorize the different types of formal and informal training in the onboarding process into the following three categories. For departmental and individual training, speak to managers to understand what is required on a department and role basis:

    Organizational

    Departmental

    Individual

    For example:

    • Employee self-service overview
    • Health and safety/compliance training
    • Core competencies

    For example:

    • Software training (e.g. Salesforce)
    • Job shadowing to learn how to work equipment or to learn processes

    For example:

    • Mentoring
    • External courses
    • Support to work toward a certification

    In a crisis, not every training can be translated to a virtual environment in the short term. It’s also important to focus on critical learning activities versus the non-critical. Prioritize the training activities by examining the learning outcomes of each and asking:

    • What organizational training does every employee need to be a productive member of the organization?
    • What departmental or individual training do new hires need to be successful in their role?

    Lower priority or non-critical activities can be used to fill gaps in onboarding schedules or as extra activities to be completed if the new hire finds themselves with unexpected downtime to fill.

    Determine how onboarding training will be delivered virtually

    The image contains tabs, three main large tabs are labelled: Acclimate, Guide, and Develop. There are smaller tabs in between that are in relation to the three main ones.

    Who will facilitate virtual training sessions?

    • For large onboarding cohorts, consider live delivery via web conferencing where possible. This will create a more engaging training program and will allow new hires to interact with and ask questions of the presenter.
    • For individual new hires or small cohorts, have senior leaders or key personnel from across the organization record different trainings that are relevant for their role.
      • For example, training sessions about organizational culture can be delivered by the CEO or other senior leader, while sales training could be delivered by a sales executive.

      If there is a lack of resources, expertise, or time, outsource digital training to a content provider or through your LMS.

    What existing or free tools can be leveraged to immediately support digital training?

    • Laptops and PowerPoint to record training sessions that are typically delivered in-person
    • YouTube/Vimeo to host recorded lecture-format training
    • Company intranet to host links and files needed to complete training
    • Web conferencing software to host live training/orientation sessions (e.g. Webex)
    • LMS to host and track completion of learning content

    Want to learn more?

    Recruit IT Talent

    • Improve candidate experience to hire top IT talent.

    Recruit and Retain More Women in IT

    • Gender diversity is directly correlated to IT performance.

    Recruit and Retain People of Color in IT

    • Good business, not just good philanthropy.

    Adapt Your Onboarding Process to a Virtual Environment

    • Develop short-term solutions with a long-term outlook to quickly bring in new talent.

    Bibliography

    2021 Recruiter Nation Report. Survey Analysis, Jobvite, 2021. Web.

    “5 Global Stats Shaping Recruiting Trends.” The Undercover Recruiter, 2022. Web.

    Barr, Tavis, Raicho Bojilov, and Lalith Munasinghe. "Referrals and Search Efficiency: Who Learns What and When?" The University of Chicago Press, Journal of Labor Economics, vol. 37, no. 4, Oct. 2019. Web.

    “How to grow your team better, faster with an employee referral program.” Betterup, 10 Jan. 2022. Web.

    “Employee Value Proposition: How 25 Companies Define Their EVP.” Built In, 2021. Web.

    Global Leadership Forecast 2021. Survey Report, DDI World, 2021. Web.

    “Connecting Unemployed Youth with Organizations That Need Talent.” Harvard Business Review, 3 November 2016. Web.

    Ku, Daniel. “Social Recruiting: Everything You Need To Know for 2022.” PostBeyond, 26 November 2021. Web.

    Ladders Staff. “Shedding light on the job search.” Ladders, 20 May 2013. Web.

    Merin. “Campus Recruitment – Meaning, Benefits & Challenges.” HR Shelf, 1 February 2022. Web.

    Mobile Recruiting. Smart Recruiters, 2020. Accessed March 2022.

    Roddy, Seamus. “5 Employee Referral Program Strategies to Hire Top Talent.” Clutch, 22 April 2020. Web.

    Sinclair, James. “What The F*dge: That's Your Stranger Recruiting Budget?” LinkedIn, 11 November 2019. Web.

    “Ten Employer Examples of EVPs.” Workology, 2022. Web

    “The Higher Cost of a Bad Hire.” Robert Half, 15 March 2021. Accessed March 2022.

    Trost, Katy. “Hiring with a 90% Success Rate.” Katy Trost, Medium, 8 August 2022. Web.

    “Using Social Media for Talent Acquisition.” SHRM, 20 Sept. 2017. Web.

    Perform an Agile Skills Assessment

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    • Parent Category Name: Development
    • Parent Category Link: /development
    • Your organization is trying to address the key delivery challenges you are facing. Early experiments with Agile are starting to bear fruit.
    • As part of maturing your Agile practice, you want to evaluate if you have the right skills and capabilities in place.

    Our Advice

    Critical Insight

    • Focusing on the non-technical skills can yield significant returns for your products, your team, and your organization. These skills are what should be considered as the real Agile skills.

    Impact and Result

    • Define the skills and values that are important to your organization to be successful at being Agile.
    • Put together a standard criterion for measurement of the attainment of given skills.
    • Define the roadmap and communication plan around your agile assessment.

    Perform an Agile Skills Assessment Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should perform an agile skills assessment. review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Take stock of the Agile skills and values important to you

    Confirm the list of Agile skills that you wish to measure.

    • Perform an Agile Skills Assessment – Phase 1: Take Stock of the Agile Skills and Values Important to You
    • Agile Skills Assessment Tool
    • Agile Skills Assessment Tool Example

    2. Define an assessment method that works for you

    Define what it means to attain specific agile skills through a defined ascension path of proficiency levels, and standardized skill expectations.

    • Perform an Agile Skills Assessment – Phase 2: Define an Assessment Method That Works for You

    3. Plan to assess your team

    Determine the roll-out and communication plan that suits your organization.

    • Perform an Agile Skills Assessment – Phase 3: Plan to Assess Your Team
    • Agile Skills Assessment Communication and Roadmap Plan
    • Agile Skills Assessment Communication and Roadmap Plan Example
    [infographic]

    Workshop: Perform an Agile Skills Assessment

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Define Agile Skills and Maturity Levels

    The Purpose

    Learn about and define the Agile skills that are important to your organization.

    Define the different levels of attainment when it comes to your Agile skills.

    Define the standards on a per-role basis.

    Key Benefits Achieved

    Get a clear view of the Agile skills important into meet your Agile transformation goals in alignment with organizational objectives.

    Set a clear standard for what it means to meet your organizational standards for Agile skills.

    Activities

    1.1 Review and update the Agile skills relevant to your organization.

    1.2 Define your Agile proficiency levels to evaluate attainment of each skill.

    1.3 Define your Agile team roles.

    1.4 Define common experience levels for your Agile roles.

    1.5 Define the skill expectations for each Agile role.

    Outputs

    A list of Agile skills that are consistent with your Agile transformation

    A list of proficiency levels to be used during your Agile skills assessment

    A confirmed list of roles that you wish to measure on your Agile teams

    A list of experience levels common to Agile team roles (example: Junior, Intermediate, Senior)

    Define the skill expectations for each Agile role

    Build a Winning Business Process Automation Playbook

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    • Parent Category Name: Business Analysis
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    • Organizations often have many business processes that rely on manual, routine, and repetitive data collection and processing work. These processes need to be automated to meet strategic priorities.
    • Your stakeholders may have decided to invest in process automation solutions. They may be ready to begin the planning and delivery of their first automated processes.
    • However, if your processes are costly, slow, defective, and do not generate the value end users want, automation will only magnify these inefficiencies.

    Our Advice

    Critical Insight

    • Put the user front and center. Aim to better understand the end user and their operational environment. Use cases, data models, and quality factors allow you to visualize the human-computer interactions from an end-user perspective and initiate a discussion on how technology and process improvements can be better positioned to help your end users.
    • Build for the future. Automation sets the technology foundations and process governance and management building blocks in your organization. Expect that more automation will be done using earlier investments.
    • Manage automations as part of your application portfolio. Automations are add-ons to your application portfolio. Unmanaged automations, like applications, will sprawl and reduce in value over time. A collaborative rationalization practice pinpoints where automation is required and identifies which business inefficiencies should be automated next.

    Impact and Result

    • Clarify the problem being solved. Gain a grounded understanding of your stakeholders’ drivers for business process automation. Discuss current business operations and systems to identify automation candidates.
    • Optimate your processes. Apply good practices to first optimize (opti-) and then automate (-mate) key business processes. Take a user-centric perspective to understand how users interact with technology to complete their tasks.
    • Deliver minimum viable automations (MVAs). Maximize the learning of automation solutions and business operational changes through small, strategic automation use cases. This sets the foundations for a broader automation practice.

    Build a Winning Business Process Automation Playbook Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Business Process Automation Deck – A step-by-step document that walks you through how to optimize and automate your business processes.

    This blueprint helps you develop a repeatable approach to understand your process challenges and to optimize and automate strategic business processes.

    • Build a Winning Business Process Automation Playbook – Phases 1-3

    2. Business Process Automation Playbook – A repeatable set of practices to assess, optimize, and automate your business processes.

    This playbook template gives your teams a step-by-step guide to build a repeatable and standardized framework to optimize and automate your processes.

    • Business Process Automation Playbook

    3. Process Interview Template – A structured approach to interviewing stakeholders about their business processes.

    Info-Tech's Process Interview Template provides a number of sections that you can populate to help facilitate and document your stakeholder interviews.

    • Process Interview Template

    4. Process Mapping Guide – A guide to mapping business processes using BPMN standards.

    Info-Tech's Process Mapping Guide provides a thorough framework for process mapping, including the purpose and benefits, the best practices for facilitation, step-by-step process mapping instructions, and process mapping naming conventions.

    • Process Mapping Guide

    Infographic

    Workshop: Build a Winning Business Process Automation Playbook

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Identify Automation Opportunities

    The Purpose

    Understand the goals and visions of business process automation.

    Develop your guiding principles.

    Build a backlog of automation opportunities

    Key Benefits Achieved

    Business process automation vision, expectations, and objectives.

    High-priority automation opportunities identified to focus on.

    Activities

    1.1 State your objectives and metrics.

    1.2 Build your backlog.

    Outputs

    Business process automation vision and objectives

    Business process automation guiding principles

    Process automation opportunity backlog

    2 Define Your MVAs

    The Purpose

    Assess and optimize high-strategic-importance business process automation use cases from the end user’s perspective.

    Shortlist your automation solutions.

    Build and plan to deliver minimum viable automations (MVAs).

    Key Benefits Achieved

    Repeatable framework to assess and optimize your business process.

    Selection of the possible solutions that best fit the business process use case.

    Maximized learning with a low-risk minimum viable automation.

    Activities

    2.1 Optimize your processes.

    2.2 Automate your processes.

    2.3 Define and roadmap your MVAs.

    Outputs

    Assessed and optimized business processes with a repeatable framework

    Fit assessment of use cases to automation solutions

    MVA definition and roadmap

    3 Deliver Your MVAs

    The Purpose

    Modernize your SDLC to support business process automation delivery.

    Key Benefits Achieved

    An SDLC that best supports the nuances and complexities of business process automation delivery.

    Activities

    3.1 Deliver your MVAs

    Outputs

    Refined and enhanced SDLC

    Harness Configuration Management Superpowers

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    • Parent Category Name: Asset Management
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    • Configuration management databases (CMDB) are a lot of work to build and maintain. Starting down this process without the right tools, processes, and buy-in is a lot of work with very little reward.
    • If you decide to just build it and expect they will come, you may find it difficult to articulate the value, and you will be disappointed by the lack of visitors.
    • Relying on manual entry or automated data collection without governance may result in data you can’t trust, and if no one trusts the data, they won’t use it.

    Our Advice

    Critical Insight

    • The right mindset is just as important as the right tools. By involving everyone early, you can ensure the right data is captured and validated and you can make maintenance part of the culture. This is critical to reaching early and continual value with a CMDB.

    Impact and Result

    • Define your use cases: Identify the use cases and prioritize those objectives into phases. Define what information will be needed to meet the use cases and how that information will be populated.
    • Understand and design the CMDB data model: Define services and undiscoverable configuration items (CI) and map them to the discoverable CIs.
    • Operationalize configuration record updates: Define data stewards and governance processes and integrate your configuration management practice with existing practices and lifecycles.

    Harness Configuration Management Superpowers Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Harness Configuration Management Superpowers Deck – A step-by-step document that walks you through creating a configuration management program.

    Use this blueprint to create a configuration management program that provides immediate value.

    • Harness Configuration Management Superpowers – Phases 1-4

    2. Configuration Management Project Charter Template – A project charter template to help you build a concise document for communicating appropriate project details to stakeholders.

    Use this template to create a project charter to launch the configuration management project.

    • Configuration Management Project Charter

    3. Configuration Control Board Charter Template – A board charter template to help you define the roles and responsibilities of the configuration control board.

    Use this template to create your board charter for your configuration control board (CCB). Define roles and responsibilities and mandates for the CCB.

    • Configuration Control Board Charter

    4. Configuration Management Standard Operating Procedures (SOP) Template – An SOP template to describe processes and procedures for ongoing maintenance of the CMDB under the configuration management program.

    Use this template to create and communicate your SOP to ensure ongoing maintenance of the CMDB under the configuration management program.

    • Configuration Management Standard Operation Procedures

    5. Configuration Management Audit and Validation Checklist Template – A template to be used as a starting point to meet audit requirements under NIST and ITIL programs.

    Use this template to assess capability to pass audits, adding to the template as needed to meet internal auditors’ requirements.

    • Configuration Management Audit and Validation Checklist

    6. Configuration Management Policy Template – A template to be used for building out a policy for governance over the configuration management program.

    Use this template to build a policy for your configuration management program.

    • Configuration Management Policy

    7. Use Cases and Data Worksheet – A template to be used for validating data requirements as you work through use cases.

    Use this template to determine data requirements to meet use cases.

    • Use Cases and Data Worksheet

    8. Configuration Management Diagram Template Library – Examples of process workflows and data modeling.

    Use this library to view sample workflows and a data model for the configuration management program.

    • Configuration Management Diagram Template Library (Visio)
    • Configuration Management Diagram Template Library (PDF)

    9. Configuration Manager Job Description – Roles and responsibilities for the job of Configuration Manager.

    Use this template as a starting point to create a job posting, identifying daily activities, responsibilities, and required skills as you create or expand your configuration management program.

    • Configuration Manager

    Infographic

    Workshop: Harness Configuration Management Superpowers

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Configuration Management Strategy

    The Purpose

    Define the scope of your service configuration management project.

    Design the program to meet specific stakeholders needs

    Identify project and operational roles and responsibilities.

    Key Benefits Achieved

    Designed a sustainable approach to building a CMDB.

    Activities

    1.1 Introduction

    1.2 Define challenges and goals.

    1.3 Define and prioritize use cases.

    1.4 Identify data needs to meet these goals.

    1.5 Define roles and responsibilities.

    Outputs

    Data and reporting use cases based on stakeholder requirements

    Roles and responsibility matrix

    2 CMDB Data Structure

    The Purpose

    Build a data model around the desired use cases.

    Identify the data sources for populating the CMDB.

    Key Benefits Achieved

    Identified which CIs and relationships will be captured in the CMDB.

    Activities

    2.1 Define and prioritize your services.

    2.2 Evaluate CMDB default classifications.

    2.3 Test configuration items against existing categories.

    2.4 Build a data model diagram.

    Outputs

    List of CI types and relationships to be added to default settings

    CMDB data model diagram

    3 Processes

    The Purpose

    Key Benefits Achieved

    Built a right-sized approach to configuration record updates and data validation.

    Activities

    3.1 Define processes for onboarding, offboarding, and maintaining data in the CMDB.

    3.2 Define practices for configuration baselines.

    3.3 Build a data validation and auditing plan.

    Outputs

    Documented processes and workflows

    Data validation and auditing plan

    4 Communications & Roadmap

    The Purpose

    Key Benefits Achieved

    Metrics program defined

    Communications designed

    Activities

    4.1 Define key metrics for configuration management.

    4.2 Define metrics for supporting services.

    4.3 Build configuration management policies.

    4.4 Create a communications plan.

    4.5 Build a roadmap

    Outputs

    Policy for configuration management

    Communications documents

    Roadmap for next steps

    Further reading

    Harness Configuration Management Superpowers

    Create a configuration management practice that will provide ongoing value to the organization.

    EXECUTIVE BRIEF

    Analyst Perspective

    A robust configuration management database (CMDB) can provide value to the business and superpowers to IT. It's time to invest smartly to reap the rewards.

    IT environments are becoming more and more complex, and balancing demands for stability and demands for faster change requires visibility to make the right decisions. IT needs to know their environment intimately. They need to understand dependencies and integrations and feel confident they are making decisions with the most current and accurate view.

    Solutions for managing operations rely on the CMDB to bring visibility to issues, calculate impact, and use predictive analytics to fix performance issues before they become major incidents. AIOps solutions need accurate data, but they can also help identify configuration drift and flag changes or anomalies that need investigation.

    The days of relying entirely on manual entry and updates are all but gone, as the functionality of a robust configuration management system requires daily updates to provide value. We used to rely on that one hero to make sure information was up to date, but with the volume of changes we see in most environments today, it's time to improve the process and provide superpowers to the entire IT department.

    This is a picture of Sandi Conrad

    Sandi Conrad, ITIL Managing Professional
    Principal Research Director, IT Infrastructure & Operations, Info-Tech Research Group

    Executive Summary

    Your Challenge

    • Build a configuration management database (CMDB): You need to implement a CMDB, populate it with records and relationships, and integrate it with discovery and management tools.
    • Identify the benefits of a CMDB: Too many CMDB projects fail because IT tries to collect everything. Base your data model on the desired use cases.
    • Define roles and responsibilities: Keeping data accurate and updated is difficult. Identify who will be responsible for helping

    Common Obstacles

    • Significant process maturity is required: Service configuration management (SCM) requires high maturity in change management, IT asset management, and service catalog practices.
    • Large investment: Building a CMDB takes a large amount of effort, process, and expertise.
    • Tough business case: Configuration management doesn't directly provide value to the business, but it requires a lot of investment from IT.

    Info-Tech's Approach

    • Define your scope and objectives: Identify the use cases for SCM and prioritize those objectives into phases.
    • Design the CMDB data model: Align with your existing configuration management system's data model.
    • Operationalize configuration record updates: Integrate your SCM practice with existing practices and lifecycles.

    Start small

    Scope creep is a serial killer of configuration management databases and service configuration management practices.

    Insight summary

    Many vendors are taking a CMDB-first approach to enable IT operations or sometimes asset management. It's important to ensure processes are in place immediately to ensure the data doesn't go stale as additional modules and features are activated.

    Define processes early to ensure success

    The right mindset is just as important as the right tools. By involving everyone early, you can ensure the right data is captured and validated and you can make maintenance part of the culture. This is critical to reaching early and continual value with a CMDB.

    Identify use cases

    The initial use case will be the driving force behind the first assessment of return on investment (ROI). If ROI can be realized early, momentum will increase, and the team can build on the initial successes.

    If you don't see value in the first year, momentum diminishes and it's possible the project will never see value.

    Keep the initial scope small and focused

    Discovery can collect a lot of data quickly, and it's possible to be completely overwhelmed early in the process.

    Build expertise and troubleshoot issues with a smaller scope, then build out the process.

    Minimize customizations

    Most CMDBs have classes and attributes defined as defaults. Use of the defaults will enable easier implementation and faster time to value, especially where automations and integrations depend on standard terms for field mapping.

    Automate as much as possible

    In large, complex environments, the data can quickly become unmanageable. Use automation as much as possible for discovery, dependency mapping, validation, and alerts. Minimize the amount of manual work but ensure everyone is aware of where and how these manual updates need to happen to see continual value.

    Info-Tech's Harness Configuration Management Superpowers.

    Configuration management will improve functionality of all surrounding processes

    A well-functioning CMDB empowers almost all other IT management and governance practices.

    Service configuration management is about:

    • Building a system of record about IT services and the components that support those services.
    • Continuously reconciling and validating information to ensure data accuracy.
    • Ensuring the data lifecycle is defined and well understood and can pass data and process audits.
    • Accessing information in a variety of ways to effectively serve IT and the business.
    An image of Info-Tech's CMDB Configuration Management tree, breaking down aspects into the following six categories: Strategic Partner; Service Provider; Proactive; Stabilize; Core; and Foundational.

    Configuration management most closely impacts these practices

    Info-Tech Research Group sees a clear relationship.

    When an IT department reports they are highly effective at configuration management, they are much more likely to report they are highly effective at these management and governance processes:

    The following management and governance processes are listed: Quality Management; Asset Management; Performance Measurement; Knowledge Management; Release Management; Incident and Problem Management; Service Management; Change Management.

    The data is clear

    Service configuration management is about more than just doing change management more effectively.

    Source: Info-Tech Research Group, IT Management and Governance Diagnostic; N=684 organizations, 2019 to July 2022.

    Make the case to use configuration management to improve IT operations

    Consider the impact of access to data for informing innovations, optimization efforts, and risk assessments.

    75% of Uptime's 2021 survey respondents who had an outage in the past three years said the outage would have been prevented if they'd had better management or processes.(1)

    75%

    75% of Uptime's 2021 survey respondents who had an outage in the past three years said the outage would have been prevented if they'd had better management or processes.(1)

    42%

    of publicly reported outages were due to software or configuration issues. (1)

    58%

    of networking-related IT outages were due to configuration and change management failure.(1)

    It doesn't have to be that way!

    Enterprise-grade IT service management (ITSM) tools require a CMDB for the different modules to work together and to enable IT operations management (ITOM), providing greater visibility.

    Decisions about changes can be made with accurate data, not guesses.

    The CMDB can give the service desk fast access to helpful information about the impacted components, including a history of similar incidents and resolutions and the relationship between the impacted components and other systems and components.

    Turn your team into IT superheroes.

    CMDB data makes it easier for IT Ops groups to:

    • Avoid change collisions.
    • Eliminate poor changes due to lack of visibility into complex systems.
    • Identify problematic equipment.
    • Troubleshoot incidents.
    • Expand the services provided by tier 1 and through automation.

    Benefits of configuration management

    For IT

    • Configuration management will supercharge processes that have relied on inherent knowledge of the IT environment to make decisions.
    • IT will more quickly analyze and understand issues and will be positioned to improve and automate issue identification and resolution.
    • Increase confidence and reduce risks for decisions involving release and change management with access to accurate data, regardless of the complexity of the environment.
    • Reduce or eliminate unplanned work related to poor outcomes due to decisions made with incorrect or incomplete data.

    For the Business

    • Improve strategic planning for business initiatives involving IT solutions, which may include integrations, development, or security concerns.
    • More quickly deploy new solutions or updates due to visibility into complex environments.
    • Enable business outcomes with reliable and stable IT systems.
    • Reduce disruptions caused by planning without accurate data and improve resolution times for service interruptions.
    • Improve access to reporting for budgeting, showbacks, and chargebacks as well as performance metrics.

    Measure the value of this blueprint

    Fast-track your planning and increase the success of a configuration management program with this blueprint

    Workshop feedback
    8.1/10

    $174,000 savings

    30 average days saved

    Guided Implementation feedback

    8.7/10

    $31,496 average savings

    41 average days saved

    "The workshop was well run, with good facilitation, and gained participation from even the most difficult parts of the audience. The best part of the experience was that if I were to find myself in the same position in the future, I would repeat the workshop."

    – University of Exeter

    Info-Tech offers various levels of support to best suit your needs

    DIY Toolkit

    “Our team has already made this critical project a priority, and we have the time and capability, but some guidance along the way would be helpful.”

    Guided Implementation

    “Our team knows that we need to fix a process, but we need assistance to determine where to focus. Some check-ins along the way would help keep us on track.”

    Workshop

    “We need to hit the ground running and get this project kicked off immediately. Our team has the ability to take this over once we get a framework and strategy in place.”

    Consulting

    “Our team does not have the time or the knowledge to take this project on. We need assistance through the entirety of this project.”

    Diagnostics and consistent frameworks used throughout all four options

    Guided Implementation

    What does a typical GI on this topic look like?

    Phase 1 Phase 2 Phase 3 Phase 4

    Call #1: Scope requirements, objectives, and your specific challenges.

    Call #2: Prioritize services and use cases.

    Call #3: Identify data needed to meet goals.

    Call #4: Define roles and responsibilities.

    Call #5: Define and prioritize your services.

    Call #6: Evaluate and test CMDB default classifications.

    Call #7: Build a data model diagram.

    Call #8: Define processes for onboarding, offboarding, and maintaining data.

    Call #9: Discuss configuration baselines.

    Call #10: Build a data validation and audit plan.

    Call #11: Define key metrics.

    Call #12: Build a configuration management policy and communications plan.

    Call #13: Build a roadmap.

    A Guided Implementation (GI) is a series of calls with an Info-Tech analyst to help implement our best practices in your organization.

    A typical GI is between 8 to 12 calls over the course of 4 to 9 months.

    Workshop Overview

    Contact your account representative for more information.
    workshops@infotech.com 1-888-670-8889

    Day 1 Day 2 Day 3 Day 4

    Configuration Management Strategy

    CMDB Data Structure

    Process Design

    Communications & Roadmap

    Activities
    • Introduction
    • Define challenges and goals.
    • Define and prioritize use cases.
    • Identify data needed to meet goals.
    • Define roles and responsibilities.
    • Define and prioritize your services.
    • Evaluate CMDB default classifications.
    • Test configuration items against existing categories.
    • Build a data model diagram.
    • Define processes for onboarding, offboarding, and maintaining data in the CMDB.
    • Define practices for configuration baselines.
    • Build a data validation and auditing plan.
    • Define key metrics for configuration management.
    • Define metrics for supporting services.
    • Build configuration management policies.
    • Create a communications plan.
    • Build a roadmap.

    Deliverables

    • Roles and responsibility matrix
    • Data and reporting use cases based on stakeholder requirements
    • List of CI types and relationships to be added to default settings
    • CMDB data model diagram
    • Documented processes and workflows
    • Data validation and auditing plan
    • Policy for configuration management
    • Roadmap for next steps
    • Communications documents

    Blueprint deliverables

    Each step of this blueprint is accompanied by supporting deliverables to help you accomplish your goals:

    Configuration Management Project Charter

    Detail your approach to building an SCM practice and a CMDB.

    Screenshot from the Configuration Management Project Charter

    Use Cases and Data Worksheet

    Capture the action items related to your SCM implementation project.

    Screenshot from the Use Cases and Data Worksheet

    Configuration Manager Job Description

    Use our template for a job posting or internal job description.

    Screenshot from the Configuration Manager Job Description

    Configuration Management Diagram Template Library

    Use these diagrams to simplify building your SOP.

    Screenshot from the Configuration Management Diagram Template Library

    Configuration Management Policy

    Set expectations for configuration control.

    screenshot from the Configuration Management Policy

    Configuration Management Audit and Validation Checklist

    Use this framework to validate controls.

    Screenshot from the Configuration Management Audit and Validation Checklist

    Configuration Control Board Charter

    Define the board's responsibilities and meeting protocols.

    Screenshot from the Configuration Management Audit and Validation Checklist

    Key deliverable:

    Configuration Management Standard Operating Procedures Template

    Outlines SCM roles and responsibilities, the CMDB data model, when records are expected to change, and configuration baselines.

    Four Screenshots from the Configuration Management Standard Operating Procedures Template

    Phase 1

    Configuration Management Strategy

    Strategy Data Structure Processes Roadmap
    • Challenges and Goals
    • Use Cases and Data
    • Roles and Responsibilities
    • Services
    • Classifications
    • Data Modeling
    • Lifecycle Processes
    • Baselines
    • Audit and Data Validation
    • Metrics
    • Communications Plan
    • Roadmap

    This phase will walk you through the following aspects of a configuration management system:

    • Scope
    • Use Cases
    • Reports and Analytics

    This phase involves the following participants:

    • IT and business service owners
    • Business/customer relationship managers
    • Enterprise architects
    • Practice owners and managers
    • SCM practice manager
    • SCM project manager
    • SCM project sponsor

    Harness Service Configuration Management Superpowers

    Establish clear definitions

    Ensure everyone is using the same terms.

    Term Definition
    Configuration Management

    The purpose of configuration management is to:

    • "Ensure that accurate and reliable information about the configuration of services, and the CIs that support them, is available when and where it is needed. This includes information on how CIs are configured and the relationships between them" (AXELOS).
    • "Provide sufficient information about service assets to enable the service to be effectively managed. Assess the impact of changes and deal with service incidents" (ISACA, 2018).
    Configuration Management System (CMS) A set of tools and databases used to manage, update, and present data about all configuration items and their relationships. A CMS may maintain multiple federated CMDBs and can include one or many discovery and dependency mapping tools.
    Configuration Management Database (CMDB) A repository of configuration records. It can be as simple as a spreadsheet or as complex as an integrated database populated through multiple autodiscovery tools.
    Configuration Record Detailed information about a configuration item.
    Configuration Item (CI)

    "Any component that needs to be managed in order to deliver an IT service" (AXELOS).

    These components can include everything from IT services and software to user devices, IT infrastructure components, and documents (e.g. maintenance agreements).
    Attributes Characteristics of a CI included in the configuration record. Common attributes include name, version, license expiry date, location, supplier, SLA, and owner.
    Relationships Information about the way CIs are linked. A CI can be part of another CI, connect to another CI, or use another CI. A CMDB is significantly more valuable when relationships are recorded. This information allows CMDB users to identify dependencies between components when investigating incidents, performing root-cause analysis, assessing the impact of changes before deployment, and much more.

    What is a configuration management database (CMDB)?

    The CMDB is a system of record of your services and includes a record for everything you need to track to effectively manage your IT services.

    Anything that is tracked in your CMDB is called a configuration item (CI). Examples of CIs include:

    • User-Facing Services
    • IT-Facing Services
    • Business Capabilities
    • Relationships
    • IT Infrastructure Components
    • Enterprise Software
    • End-User Devices
    • Documents

    Other systems of record can refer to CIs, such as:

    • Ticket database: Tickets can refer to which CI is impacted by an incident or provided as part of a service request.
    • Asset management database (AMDB): An IT asset is often also a CI. By associating asset records with CI records, you can leverage your IT asset data in your reporting.
    • Financial systems: If done well, the CMDB can supercharge your IT financial cost model.

    CMDBs can allow you to:

    • Query multiple databases simultaneously (so long as you have the CI name field in each database).
    • Build automated workflows and chatbots that interact with data across multiple databases.
    • More effectively identify the potential impact of changes and releases.

    Do not confuse asset with configuration

    Asset and configuration management look at the same world through different lenses

    • IT asset management (ITAM) tends to focus on each IT asset in its own right: assignment or ownership, lifecycle, and related financial obligations and entitlements.
    • Configuration management is focused on configuration items (CIs) that must be managed to deliver a service and the relationships and integrations with other CIs.
    • ITAM and configuration management teams and practices should work closely together. Though asset and configuration management focus on different outcomes, they may use overlapping tools and data sets. Each practice, when working effectively, can strengthen the other.
    • Many objects will exist in both the CMDB and AMDB, and the data on those shared objects will need to be kept in sync.

    A comparison between Asset and Configuration Management Databases

    *Discovery, dependency mapping, and data normalization are often features or modules of configuration management, asset management, or IT service management tools.

    Start with ITIL 4 guiding principles to make your configuration management project valuable and realistic

    Focus on where CMDB data will provide value and ensure the cost of bringing that data in will be reasonable for its purpose. Your end goal should be not just to build a CMDB but to use a CMDB to manage workload and workflows and manage services appropriately.

    Focus on value

    Include only the relevant information required by stakeholders.

    Start where you are

    Use available sources of information. Avoid adding new sources and tools unless they are justified.

    Progress iteratively with feedback

    Regularly review information use and confirm its relevance, adjusting the CMDB scope if needed.

    Collaborate and promote visibility

    Explain and promote available sources of configuration information and the best ways to use them, then provide hints and tips for more efficient use.

    Think and work holistically

    Consider other sources of data for decision making. Do not try to put everything in the CMDB.

    Keep it simple and practical

    Provide relevant information in the most convenient way; avoid complex interfaces and reports.

    Optimize and automate

    Continually optimize resource-consuming practice activities. Automate CDMB verification, data collection, relationship discovery, and other activities.

    ITIL 4 guiding principles as described by AXELOS

    Step 1.1

    Identify use cases and desired benefits for service configuration management

    Activities

    1.1.1 Brainstorm data collection challenges

    1.1.2 Define goals and how you plan to meet them

    1.1.3 Brainstorm and prioritize use cases

    1.1.4 Identify the data needed to reach your goals

    1.1.5 Record required data sources

    This step will walk you through the following aspects of a configuration management system:

    • Scope
    • Use cases

    This phase involves the following participants:

    • IT and business service owners
    • Business/customer relationship managers
    • Enterprise architects
    • Practice owners and managers
    • SCM practice manager
    • Project sponsor
    • Project manager

    Identify potential obstacles in your organization to building and maintaining a CMDB

    Often, we see multiple unsuccessful attempts to build out a CMDB, with teams eventually losing faith and going back to spreadsheets. These are common obstacles:

    • Significant manual data collection, which is rarely current and fully accurate.
    • Multiple discovery solutions creating duplicate records, with no clear path to deduplicate records.
    • Manual dependency mapping that isn't accurate because it's not regularly assessed and updated.
    • Hybrid cloud and on-premises environment with discovery solutions only partially collecting as the right discovery and dependency mapping solutions aren't in place.
    • Dynamic environments (virtual, cloud, or containers) that may exist for a very short time, but no one knows how they should be managed.
    • Lack of expertise to maintain and update the CMDB or lack of an assigned owner for the CMDB. If no one owns the process and is assigned as a steward of data, it will not be maintained.
    • Database that was designed with other purposes in mind and is heavily customized, making it difficult to use and maintain.

    Understanding the challenges to accessing and maintaining quality data will help define the risks created through lack of quality data.

    This knowledge can drive buy-in to create a configuration management practice that benefits the organization.

    1.1.1 Brainstorm data collection challenges

    Involve stakeholders.
    Allot 45 minutes for this discussion.

    1. As a group, brainstorm the challenges you have with data:
    2. Accuracy and trustworthiness: What challenges do you have with getting accurate data on IT services and systems?
      1. Access: Where do you have challenges with getting data to people when they need it?
      2. Manually created data: Where are you relying on data that could be automatically collected?
      3. Data integration: Where do you have issues with integrating data from multiple sources?
      4. Impact: What is the result of these challenges?
    3. Group together these challenges into similar issues and identify what goals would help overcome them.
    4. Record these challenges in the Configuration Management Project Charter, section 1.2: Project Purpose.

    Download the Configuration Management Project Charter

    Input

    Output

    • None
    • List of high-level desired benefits for SCM
    Materials Participants
    • Whiteboard/flip charts
    • Sticky notes
    • Markers/pens
    • Configuration Management Project Charter
    • IT and business service owners
    • Business/customer relationship managers
    • Practice owners and managers
    • SCM practice manager
    • SCM project sponsor

    Info-Tech Maturity Ladder

    Identify your current and target state

    INNOVATOR

    • Characteristics of business partner
    • Integration with orchestration tools

    BUSINESS PARTNER

    Data collection and validation is fully automated

    Integrated with several IT processes

    Meets the needs of IT and business use cases

    TRUSTED OPERATOR

    • Data collection and validation is partially or fully automated
    • Trust in data accuracy is high, meets the needs of several IT use cases

    FIREFIGHTER

    • Data collection is partially or fully automated, validation is ad hoc
    • Trust in data accuracy is variable, used for decision making

    UNSTABLE

    INNOVATOR

    • Characteristics of business partner
    • Integration with orchestration tools

    BUSINESS PARTNER

    • Data collection and validation is fully automated
    • Integrated with several IT processes
    • Meets the needs of IT and business use cases

    TRUSTED OPERATOR

    • Data collection and validation is partially or fully automated
    • Trust in data accuracy is high, meets the needs of several IT use cases

    FIREFIGHTER

    • Data collection is partially or fully automated, validation is ad hoc
    • Trust in data accuracy is variable, used for decision making

    UNSTABLE

    A tower is depicted, with arrows pointing to Current (orange) and Target(blue)

    Define goals for your CMDB to ensure alignment with all stakeholders

    • How are business or IT goals being hindered by not having the right data available?
    • If the business isn't currently asking for service-based reporting and accountability, start with IT goals. This will help to develop goals that will be most closely aligned to the IT teams' needs and may help incentivize the right behavior in data maintenance.
    • Configuration management succeeds by enabling its stakeholders to achieve their outcomes. Set goals for configuration management based on the most important outcomes expected from this project. Ask your stakeholders:
      1. What are the business' or IT's planned transformational initiatives?
      2. What are your highest priority goals?
      3. What should the priorities of the configuration management practice be?
    • The answers to these questions will shape your approach to configuration management. Direct input from your leadership and executives, or their delegates, will help ensure you're setting a solid foundation for your practice.
    • Identify which obstacles will need to be overcome to meet these goals.

    "[T]he CMDB System should be viewed as a 'system of relevance,' rather than a 'single source of truth.' The burdens of relevance are at once less onerous and far more meaningful in terms of action, analysis, and automation. While 'truth' implies something everlasting or at least stable, relevance suggests a far more dynamic universe."

    – CMDB Systems, Making Change Work in the Age of Cloud and Agile, Drogseth et al

    Identify stakeholders to discuss what they need from a CMDB; business and IT needs will likely differ

    Define your audience to determine who the CMDB will serve and invite them to these conversations. The CMDB can aid the business and IT and can be structured to provide dashboards and reports for both.

    Nondiscoverable configuration items will need to be created for both audiences to organize CIs in a way that makes sense for all uses.

    Integrations with other systems may be required to meet the needs of your audience. Note integrations for future planning.

    Business Services

    Within the data sets, service configuration models can be used for:

    • Impact analysis
    • Cause and effect analysis
    • Risk analysis
    • Cost allocation
    • Availability analysis and planning

    Technical Services

    Connect to IT Finance for:

    • Service-based consumption and costing
    • Financial awareness through showback
    • Financial recovery through chargeback
    • Support IT strategy through financial transparency
    • Cost optimization
    • Reporting for depreciation, location-related taxation, and capitalization (may also use asset management for these)

    Intersect with IT Processes to:

    • Reduce time to restore services through incident management
    • Improve stability through change management
    • Reduce outages through problem management
    • Optimize assets through IT asset management
    • Provide detailed reporting for audit/governance, risk, and compliance

    1.1.2 Define goals and how you plan to meet them

    Involve stakeholders.

    Allot 45 minutes for this discussion.

    As a group, identify current goals for building and using a CMDB.

    Why are we doing this?

    • How do you hope to use the data within the CMDB?
    • What processes will be improved through use of this data and what are the expected outcomes?

    How will we improve the process?

    • What processes will be put in place to ensure data integrity?
    • What tools will be put in place to improve the methods used to collect and maintain data?

    Record these goals in the Configuration Management Project Charter, section 1.3: Project Objectives.

    Input

    Output

    • None
    • List of high-level desired benefits for SCM
    Materials Participants
    • Whiteboard/flip charts
    • Sticky notes
    • Markers/pens
    • Configuration Management Project Charter
    • IT and business service owners
    • Business/customer relationship managers
    • Practice owners and managers
    • SCM practice manager
    • SCM project sponsor

    It's easy to think that if you build it, they will come, but CMDBs rarely succeed without solid use cases

    Set expectations for your organization that defined and fulfilled use cases will factor into prioritization exercises, functional plans, and project milestones to achieve ROI for your efforts.

    A good use case:

    • Justifies resource allocation
    • Gains funding for the right tools
    • Builds stakeholder support
    • Drives interest and excitement
    • Gains support from anyone in a position to help build out and validate the data
    • Helps to define success

    In the book CMDB Systems, Making Change Work in the Age of Cloud and Agile, authors Drogseth, Sturm, and Twing describe the secrets of success:

    A documented evaluation of CMDB System vendors showed that while most "best case" ROI fell between 6 and 9 months for CMDB deployments, one instance delivered ROI for a significant CMDB investment in as little as 2 weeks!

    If there's a simple formula for quick time to value for a CMDB System, it's the following:

    Mature levels of process awareness
    + Strong executive level support
    + A ready and willing team with strongly supportive stakeholders
    + Clearly defined and ready phase one use case
    + Carefully selected, appropriate technologies

    All this = Powerful early-phase CMDB System results

    Define and prioritize use cases for how the CMDB will be used to drive value

    The CMDB can support several use cases and may require integration with various modules within the ITSM solution and integration with other systems.

    Document the use cases that will drive your CMDB to relevance, including the expected benefits for each use case.

    Identify the dependencies that will need to be implemented to be successful.

    Define "done" so that once data is entered, verified, and mapped, these use cases can be realized.

    "Our consulting experience suggests that more than 75% of all strategic initiatives (CMDB or not) fail to meet at least initial expectations across IT organizations. This is often due more to inflated expectations than categorical failure."

    – CMDB Systems, Making Change Work in the Age of Cloud and Agile, Drogseth et al.

    This image demonstrates how CMBD will be used to drive value.

    After identifying use cases, determine the scope of configuration items required to feed the use cases

    On-premises software and equipment will be critical to many use cases as the IT team and partners work on network and data-center equipment, enterprise software, and integrations through various means, including APIs and middleware. Real-time and near real-time data collection and validation will ensure IT can act with confidence.

    Cloud use can include software as a service (SaaS) solutions as well as infrastructure and platform as a service (IaaS and PaaS), and this may be more challenging for data collection. Tools must be capable of connecting to cloud environments and feeding the information back into the CMDB. Where on-premises and cloud applications show dependencies, you might need to validate data if multiple discovery and dependency mapping solutions are used to get a complete picture. Tagging will be crucial to making sense of the data as it comes into the CMDB.

    In-house developed software would be beneficial to have in the CMDB but may require more manual work to identify and classify once discovered. A combination of discovery and tagging may be beneficial to input and classification.

    Highly dynamic environments may require data collection through integration with a variety of solutions to manage and record continuous deployment models and verifications, or they may rely on tags and activity logs to record historical activity. Work with a partner who specializes in CI/CD to help architect this use case.

    Containers will require an assessment of the level of detail required. Determine if the container is a CI and if the content will be described as attributes. If there is value to your use case to map the contents of each container as separate CIs within the container CI, then you can map to that level of detail, but don't map to that depth unless the use case calls for it.

    Internet of Things (IoT) devices and applications will need to match a use case as well. IoT device asset data will be useful to track within an asset database but may have limited value to add to a CMDB. If there are connections between IoT applications and data warehouses, the dependencies should likely be mapped to ensure continued dataflow.

    Out of scope

    A single source of data is highly beneficial, but don't make it a catchall for items that are not easily stored in a CMDB.

    Source code should be stored in a definitive media library (DML). Code can be linked to the CMDB but is generally too big to store in a CMDB and will reduce performance for data retrieval.

    Knowledge articles and maintenance checklists are better suited to a knowledge base. They can also be linked to the CDMB if needed but this can get messy where many-to-many relationships between articles and CIs exist.

    Fleet (transportation) assets and fixed assets should be in fleet management systems and accounting systems, respectively. Storing these types of data in the CMDB doesn't provide value to the support process.

    1.1.3 Brainstorm and prioritize use cases

    Which IT practices will you supercharge?

    Focus on improving both operations and strategy.

    1. Brainstorm the list of relevant use cases. What do you want to do with the data from the CMDB? Consider:
      1. ITSM management and governance practices
      2. IT operations, vendor orchestration, and service integration and management (SIAM) to improve vendor interactions
      3. IT finance and business service reporting needs
    2. Identify which use cases are part of your two- to three-year plan, including the purpose for adding configuration data into that process. Prioritize one or two of these use cases to accomplish in your first year.
    3. Identify dependencies to manage as part of the solution and define a realistic timeline for implementing integrations, modules, or data sources.
    4. Document this table in the Configuration Management Project Charter, section 2.2: Use Cases.
    Audience Use Case Goal/Purpose Project/Solution Dependencies Proposed Timeline Priority
    • IT
    • Change Management

    Stabilize the process by seeing:

    Change conflict reporting

    Reports of CI changes without change records

    System availability

    RFC mapping requires discovered CIs

    RFC review requires criticality, technical and business owners

    Conflict reporting requires dependency mapping

    • Discovery and manual information entered by October
    • Dependency mapping implemented by December

    High

    Determine what additional data will be needed to achieve your use cases

    Regardless of which use cases you are planning to fulfill with the CMDB, it is critical to not add data and complexity with the plan of resolving every possible inquiry. Ensure the cost and effort of bringing in the data and maintaining it is justified. The complexity of the environment will impact the complexity of data sources and integrations for discovery and dependency mapping.

    Before bringing in new data, consider:

    • Is this information available in other maintained databases now?
    • Will this data be critical for decision making? If it is nice to have or optional, can it be automatically moved into the database and maintained using existing integrations?
    • Is there a cost to bringing the data into the CMDB and maintaining it? Is that cost reasonable for its purpose?
    • How frequently will this information be accessed, and can it be updated in an adequate cadence to meet these needs?
    • When does this information need to be available?

    Info-Tech Insight

    If data will be used only occasionally upon request, determine if it will be more efficient to maintain it or to retrieve it from the CMDB or another data source as needed.

    Remember, within the data sets, service configuration models can be used for:

    • Impact analysis
    • Cause and effect analysis
    • Risk analysis
    • Cost allocation
    • Availability analysis and planning

    1.1.4 Expand your use cases by identifying the data needed to reach your goals

    Involve stakeholders.

    Allot 60 minutes for this discussion.

    Review use cases and their goals.

    Identify what data will be required to meet those goals and determine whether it will be mandatory or optional/nice-to-have information.

    Identify sources of data for each type of data. Color code or sort.

    Italicize data points that can be automatically discovered.

    Gain consensus on what information will be manually entered.

    Record the data in the Use Cases and Data Worksheet.

    Download the Use Cases and Data Worksheet

    Input

    Output

    • None
    • List of data requirements
    MaterialsParticipants
    • Whiteboard/flip charts
    • Sticky notes
    • Markers/pens
    • Use Cases and Data Worksheet
    • IT and business service owners
    • Business/customer relationship managers
    • Practice owners and managers
    • SCM practice manager
    • SCM project sponsor

    Use discovery and dependency mapping tools to automatically update the CMDB

    Avoid manual data entry whenever possible.

    Consider these features when looking at tools:

    • Application dependency mapping: Establishing and tracking the relationships and dependencies between system components, applications, and IT services. The ideal tool will be able to generate maps automatically.
    • Agentless and agent discovery: Scanning systems with both agent and agentless approaches. Agent-based scanning provides comprehensive information on applications used in individual endpoints, which is helpful in minimizing its IT footprint. However, agents require endpoint access. Agentless-based scanning provides a broader and holistic view of deployed applications without the need to install an agent on end devices, which can be good enough for inventory awareness.
    • Data export capability: Easy exporting of application inventory information to be used in reports and other tools.
    • Dashboards and chart visualization: Detailed list of the application inventory, including version number, number of users, licenses, deployment location, and other application details. These details will inform decision makers of each application's health and its candidacy for further rationalization activities.
    • Customizable scanning scripts: Tailor your application discovery approach by modifying the scripts used to scan your systems.
    • Integration with third-party tools: Easy integration with other systems with out-of-the-box plugins or customizable APIs.

    Determine which data collection methods will be used to populate the CMDB

    The effort-to-value ratio is an important factor in populating a CMDB. Manual efforts require a higher process focus, more intensive data validation, and a constant need to remind team members to act on every change.

    Real-Time Data AIOps continual scans Used for event and incident management
    Near Real-Time Data Discovery and dependency mapping run on a regular cycle Used for change and asset management
    Historical Data Activity log imports, manual data entry Used for IT finance, audit trail
    • Determine what amount of effort is appropriate for each data grouping and use case. As decisions are made to expand data within the CMDB, the effort-to-value ratio should always factor in. To be usable, data must be accurate, and every piece of data that needs to be manually entered runs the risk of becoming obsolete.
    • Identify which data sources will bring in each type of data. Where there is a possibility of duplicate records being created, one of the data sources will need to be identified as the primary.
    • If the decision is to manually enter configuration items early in the process, be aware that automation may create duplicates of the CIs that will need to be deduplicated at some point in the process to make the information more usable.
    • Typically, items are discovered, validated, then mapped, but there will be variations depending on the source.
    • Active Directory or LDAP may be used to bring users and technicians into the CMDB. Data may be imported from spreadsheets. Identify efforts where data cleanup may have to happen before transferring into the CMDB.
    • Identify how often manual imports will need to be conducted to make sure data is usable.

    Identify other nondiscoverable data that will need to be added to or accessed by the CMDB

    Foundational data, such as technicians, end users and approvers, roles, location, company, agency, department, building, or cost center, may be added to tables that are within or accessed by the CMDB. Work with your vendor to understand structure and where this information resides.

    • These records can be imported from CSV files manually, but this will require manual removal or edits as information changes.
    • Integration with the HRIS, Active Directory, or LDAP will enable automatic updates through synchronization or scheduled imports.
    • If synchronization is fully enabled, new data can be added and removed from the CMDB automatically.
    • Identify which nondiscoverable attributes will be needed, such as system criticality, support groups, groups it is managed by, location.
    • If partially automating the process, identify where manual updates will need to occur.
    • If fully automating the process, notifications will need to be set up when business owner or product or technical owner fields become empty to prompt defining a replacement within the CMDB.
    • Determine who will manage these updates.
    • Work with your CMDB implementation vendor to determine the best option for bringing this information in.

    1.1.5 Record required data sources

    Allot 15 minutes for this discussion.

    1. Where do you track the work involved in providing services? Typically, your ticket database tracks service requests and incidents. Additional data sources can include:
      • Enterprise resource planning tools for tracking purchase orders
      • Project management information system for tracking tasks
    2. What trusted data sources exist for the technology that supports these services? Examples include:
      • Management tools (e.g. Microsoft Endpoint Configuration Manager)
      • Architectural diagrams and network topology diagrams
      • IT asset management database
      • Spreadsheets
      • Other systems of record
    3. What other data sources can help you gather the data you identified in activity 1.1.4?
    4. Record the relevant data sources for each use case in the Configuration Management Standard Operating Procedures, section 6: Data Collection and Updates.

    Info-Tech Insight

    Improve the trustworthiness of your CMDB as a system of record by relying on data that is already trusted.

    Input

    Output

    • Use cases
    • List of data requirements
    MaterialsParticipants
    • Use Cases and Data Worksheet
    • Configuration Management Standard Operating Procedures
    • IT and business service owners
    • Practice owners and managers
    • SCM practice manager
    • SCM project sponsor

    Step 1.2

    Define roles and responsibilities

    Activities

    1.2.1 Record the project team and stakeholders

    1.2.2 Complete a RACI chart to define who will be accountable and responsible for configuration tasks

    This step will walk you through the following aspects of a configuration management system:

    • Roles and responsibilities

    This phase involves the following participants:

    • IT service owners
    • Enterprise architects
    • Practice owners and managers
    • SCM practice manager
    • Project manager

    Identify the roles you need in your SCM project

    Determine which roles will need to be involved in the initial project and how to source these roles.

    Leadership Roles
    Oversee the SCM implementation

    1. Configuration Manager – The practice owner for SCM. This is a long-term role.
    2. Configuration Control Board (CCB) Chair – An optional role that oversees proposed alterations to configuration plans. If a CCB is implemented, this is a long-term role.
    3. Project Sponsor or Program Sponsor – Provides the necessary resources for building the CMDB and SCM practices.
    4. Architecture Roles
      Plan the program to build strong foundation
      1. Configuration Management Architect – Technical leader who defines the overall CM solution, plans the scope, selects a tool, and leads the technical team that will implement the solution.
      2. Requirements Analyst – Gathers and manages the requirements for CM.
      3. Process Engineer – Defines, documents, and implements the entire process.

    Architecture Roles
    Plan the program to build strong foundation

    1. Configuration Management Architect – Technical leader who defines the overall CM solution, plans the scope, selects a tool, and leads the technical team that will implement the solution.
    2. Requirements Analyst – Gathers and manages the requirements for CM.
    3. Process Engineer – Defines, documents, and implements the entire process.

    Engineer Roles
    Implement the system

    1. Logical Database Analyst (DBA) Designs the structure to hold the configuration management data and oversees implementation.
    2. Communications and Trainer – Communicates the goals and functions of CM and teaches impacted users the how and why of the process and tools.

    Administrative Roles
    Permanent roles involving long-term ownership

    1. Technical Owner – The system administrator responsible for their system's uptime. These roles usually own the data quality for their system.
    2. Configuration Management Integrator – Oversees regular transfer of data into the CMDB.
    3. Configuration Management Tool Support – Selects, installs, and maintains the CM tool.
    4. Impact Manager – Analyzes configuration data to ensure relationships between CIs are accurate; conducts impact analysis.

    1.2.1 Record the project team and stakeholders

    Allocate 25 minutes to this discussion.

    1. Record the project team.
      1. Identify the project manager who will lead this project.
      2. Identify key personnel that will need to be involved in design of the configuration management system and processes.
      3. Identify where vendors/outsourcers may be required to assist with technical aspects.
      4. Document the project team in the Configuration Management Project Charter, section 1.1: Project Team.
    1. Record a list of stakeholders.
      1. Identify stakeholders internal and external to IT.
      2. Build the stakeholder profile. For each stakeholder, identify their role, interest in the project, and influence on project success. You can score these criteria high/medium/low or score them out of ten.
      3. If managed service providers will need to be part of the equation, determine who will be the liaison and how they will provide or access data.
    Input

    Output

    • Project team members
    • Project plan resources
    MaterialsParticipants
    • Configuration Management Project Charter
    • List of project stakeholders and participants
    • IT service owners
    • Practice owners and managers
    • SCM practice manager
    • SCM project sponsor

    Even with full automation, this cannot be a "set it and forget it" project if it is to be successful long-term

    Create a team to manage the process and data updates and to ensure data is always usable.

    • Services may be added and removed.
    • Technology will change as technical debt is reduced.
    • Vendors may change as contract needs develop.
    • Additional use cases may be introduced by IT and the business as approaches to management evolve.
    • AIOps can reduce the level of effort and improve visibility as configuration items change from the baseline and notifications are automated.
    • Changes can be checked against requests for changes through automated reconciliations, but changes will still need to be investigated where they do not meet expectations.
    • Manual data changes will need to be made regularly and verified.

    "We found that everyone wanted information from the CMDB, but no one wanted to pay to maintain it. People pointed to the configuration management team and said, 'It's their responsibility.'

    Configuration managers, however, cannot own the data because they have no way of knowing if the data is accurate. They can own the processes related to checking accuracy, but not the data itself."
    – Tim Mason, founding director at TRM Associates
    (Excerpt from Viewpoint: Focus on CMDB Leadership)

    Include these roles in your CMDB practice to ensure continued success and continual improvement

    These roles can make up the configuration control board (CCB) to make decisions on major changes to services, data models, processes, or policies. A CCB will be necessary in complex environments.

    Configuration Manager

    This role is focused on ensuring everyone works together to build the CMDB and keep it up to date. The configuration manager is responsible to:

    • Plan and manage the standards, processes, and procedures and communicate all updates to appropriate staff. Focused on continual improvement.
    • Plan and manage population of the CMDB and ensure data included meets criteria for cost effectiveness and reasonable effort for the value it brings.
    • Validate scope of services and CIs to be included and controlled within the CMDB and manage exceptions.
    • Audit data quality to ensure it is valid, is current, and meets defined standards.
    • Evaluate and recommend tools to support processes, data collection, and integrations.
    • Ensure configuration management processes interface with all other service and business management functions to meet use cases.
    • Report on configuration management performance and take appropriate action on process adherence and quality issues.

    Configuration Librarian

    This role is most important where manual data entry is prevalent and where many nonstandard configurations are in place. The librarian role is often held by the tool administrator. The librarian focuses specifically on data within the CMDB, including:

    • Manual updates to configuration data.
    • CMDB data verification on a regular schedule.
    • Processing ad hoc requests for data.

    Product/Service/Technical Owners

    The product or technical owner will validate information is correctly updating and reflects the existing data requirements as new systems are provisioned or as existing systems change.

    Interfacing Practice Owners

    All practice owners, such as change manager, incident manager, or problem manager, must work with the configuration team to ensure data is usable for each of the use cases they are responsible for.

    Download the Configuration Manager job description

    Assign configuration management responsibilities and accountabilities

    Align authority and accountability.

    • A RACI exercise will help you discuss and document accountability and responsibility for critical configuration management activities.
    • When responsibility and accountability are not well documented, it's often useful to invite a representative of the roles identified to participate in this alignment exercise. The discussion can uncover contrasting views on responsibility and governance, which can help you build a stronger management and governance model.
    • The RACI chart can help you identify who should be involved when making changes to a given activity. Clarify the variety of responsibilities assigned to each key role.
    • In the future, you may need to define roles in more detail as you change your configuration management procedures.

    Responsible: The person who actually gets the job done.
    Different roles may be responsible for different aspects of the activity relevant to their role.

    Accountable: The one role accountable for the activity (in terms of completion, quality, cost, etc.)
    Must have sufficient authority to be held accountable; responsible roles are often accountable to this role.

    Consulted: Those who need the opportunity to provide meaningful input at certain points in the activity; typically, subject matter experts or stakeholders. The more people you must consult, the more overhead and time you'll add to a process.

    Informed: Those who receive information regarding the task but do not need to provide feedback.
    Information might relate to process execution, changes, or quality.

    Complete a RACI chart to define who will be accountable and responsible for configuration tasks

    Determine what roles will be in place in your organization and who will fulfill them, and create your RACI chart to reflect what makes sense for your organization. Additional roles may be involved where there is complexity.

    R = responsible, A = accountable, C = consulted, I = informed CCB Configuration Manager Configuration Librarian Technical Owner(s) Interfacing Practice Owners Tool Administrator
    Plan and manage the standards, processes, and procedures and communicate all updates to appropriate staff. Focused on continual improvement. A R
    Plan and manage population of the CMDB and ensure data included meets criteria for cost effectiveness and reasonable effort for the value it brings. A R
    Validate scope of services and CIs to be included and controlled within the CMDB and manage exceptions. A R
    Audit data quality to ensure it is valid, is current, and meets defined standards. A,R
    Evaluate and recommend tools to support processes, data collection, and integrations. A,R
    Ensure configuration management processes interface with all other service and business management functions to meet use cases. A
    Report on configuration management performance and take appropriate action on process adherence and quality issues. A
    Make manual updates to configuration data. A
    Conduct CMDB data verification on a regular schedule. A
    Process ad hoc requests for data. A
    Enter new systems into the CMDB. A R
    Update CMDB as systems change. A R
    Identify new use cases for CMDB data. R A
    Validate data meets the needs for use cases and quality. R A
    Design reports to meet use cases. R
    Ensure integrations are configured as designed and are functional. R

    1.2.2 Complete a RACI chart to define who will be accountable and responsible for configuration tasks

    Allot 60 minutes for this discussion.

    1. Open the Configuration Management Standard Operating Procedures, section 4.1: Responsibility Matrix. In the RACI chart, review the top row of roles. Smaller organizations may not need a configuration control board, in which case the configuration manager may have more authority.
    2. Modify or expand the process tasks in the left column as needed.
    3. For each role, identify what that person is responsible for, accountable for, consulted on, or informed of. Fill out each column.
    4. Document in the SOP. Schedule a time to share the results with organization leads.
    5. Distribute the chart among all teams in your organization.
    6. Describe additional roles as needed in the documentation.
    7. Add accountabilities and responsibilities for the CCB into the Configuration Control Board Charter.
    8. If appropriate, add auxiliary roles to the Configuration Management Standard Operating Procedures, section 4.2: Configuration Management Auxiliary Role Definitions.

    Notes:

    1. Assign one Accountable for each task.
    2. Have one or more Responsible for each task.
    3. Avoid generic responsibilities such as "team meetings."
    4. Keep your RACI definitions in your documents for quick reference.

    Refer back to the RACI chart when building out the communications plan to ensure accountable and responsible team members are on board and consulted and informed people are aware of all changes.

    Input

    Output

    • Task assignments
    • RACI chart with roles and responsibilities
    MaterialsParticipants
    • Configuration Management Standard Operating Procedures, RACI chart
    • Configuration Control Board Charter, Responsibilities section
    • IT service owners
    • Practice owners and managers
    • SCM practice manager
    • SCM project sponsor

    Phase 2

    Configuration Management Data Model

    StrategyData StructureProcessesRoadmap
    • Challenges and Goals
    • Use Cases and Data
    • Roles and Responsibilities
    • Services
    • Classifications
    • Data Modeling
    • Lifecycle Processes
    • Baselines
    • Audit and Data Validation
    • Metrics
    • Communications Plan
    • Roadmap

    This phase will walk you through the following aspects of a configuration management system:

    • Data Model
    • Customer-Facing and Supporting Services
    • Business Capabilities
    • Relationships
    • IT Infrastructure Components
    • Enterprise Software
    • End-User Devices
    • Documents

    This phase involves the following participants:

    • IT service owners
    • Enterprise architects
    • Practice owners and managers
    • CM practice manager
    • CM project manager

    Step 2.1

    Build a framework for CIs and relationships

    Activities

    Document services:

    2.1.1 Define and prioritize your services

    2.1.2 Test configuration items against existing categories

    2.1.3 Create a configuration control board charter to define the board's responsibilities and protocols

    This step will walk you through the following aspects of a configuration management system:

    • Data model
    • Configuration items
    • Relationships

    This phase involves the following participants:

    • IT service owners
    • Enterprise architects
    • Practice owners and managers
    • CM practice manager
    • Project manager

    Making sense of data daily will be key to maintaining it, starting with services

    As CIs are discovered and mapped, they will automatically map to each other based on integrations, APIs, queries, and transactions. However, CIs also need to be mapped to a conceptional model or service to present the service and its many layers in an easily consumable way.

    These services will need to be manually created or imported into the CMDB and manually connected to the application services. Services can be mapped to technical or business services or both.

    If business services reporting has been requested, talk to the business to develop a list of services that will be required. Use terms the business will be expecting and identify which applications and instances will be mapped to those services.

    If IT is using the CMDB to support service usage and reporting, develop the list of IT services and identify which applications and instances will be mapped to those services.

    This image show the relationship between Discoverable and Nondiscoverable CIs. The discoverable CIs are coloured in purple, and the nondiscoverables are blue.

    Work with your stakeholders to ensure catalog items make sense to them

    There isn't a definitive right or wrong way to define catalog items. For example, the business and IT could both reference application servers, but only IT may need to see technical services broken down by specific locations or device types.

    Refer back to your goals and use cases to think through how best to meet those objectives and determine how to categorize your services.

    Define the services that will be the top-level, nondiscoverable services, which will group together the CIs that make up the complete service. Identify which application(s) will connect into the technical service.

    When you are ready to start discovery, this list of services will be connected to the discovered data to organize it in a way that makes sense for how your stakeholders need to see the data.

    While working toward meeting the goals of the first few use cases, you will want to keep the structure simple. Once processes are in place and data is regularly validated, complexities of different service types and names can be integrated into the data.

    This image show the relationship between Discoverable and Nondiscoverable CIs. Both Discoverable and nondiscoverable CIs are blue.

    Application Service(blue); Technical Service(Purple); IT Shared Services(Orange); Billable Services(green); Service Portfolio(red)

    Define the service types to manage within the CMDB to logically group CIs

    Determine which method of service groupings will best serve your audience for your prioritized use cases. This will help to name your service categories. Service types can be added as the CMDB evolves and as the audience changes.

    Application Service

    Technical Service

    IT Shared Services

    Billable Services

    Service Portfolio

    A set of interconnected applications and hosts configured to offer a service to the organization.

    Example: Financial application service, which may include email, web server, application server, databases, and middleware.

    A logical grouping of CIs based on common criteria.

    Example: Toronto web services, which may include several servers, web applications, and databases.

    A logical grouping of IT and business services shared and used across the organization.

    Example: VoIP/phone services or networking or security services.

    A group of services that will be billed out to departments or customers and would require logical groupings to enable invoicing.

    A group of business and technical service offerings with specific performance reporting levels. This may include multiple service levels for different customer audiences for the same service.

    2.1.1 Define and prioritize your services

    Prioritize your starting point. If multiple audiences need to be accommodated, work with one group at a time.

    Timing: will vary depending on number of services, and starting point

    1. Create your list of services, referencing an existing service catalog, business continuity or disaster recovery plan, list of applications, or brainstorming sessions. Use the terminology that makes the most sense for the audience and their reporting requirements.
    2. If this list is already in place, assess for relevance and reduce the list to only those services that will be managed through the CMDB.
    3. Determine what data will be relevant for each service based on the exercises done in 1.1.4 and 1.1.5. For example, if priority was a required attribute for use case data, ensure each service lists the priority of that service.
    4. For each of these, identify the supporting services. These items can come from your technical service catalog or list of systems and software.
    5. Document this table in the Use Cases and Data Worksheet, tab 3: Service Catalog.

    Service Record Example

    Service: Email
    Supporting Services: M365, Authentication Services

    Service Attributes

    Availability: 24/7 (99.999%)
    Priority: Critical
    Users: All
    Used for: Collaboration
    Billable: Departmental
    Support: Unified Support Model, Account # 123456789

    The CMDB will be organized by services and will enable data analysis through multiple categorization schemes

    To extract maximum service management benefit from a CMDB, the highest level of CI type should be a service, as demonstrated below. While it is easier to start at the system or single-asset level, taking the service mapping approach will provide you with a useful and dynamic view of your IT environment as it relates to the services you offer, instead of a static inventory of components.

    Level 1: Services

    • Business Service Offering: A business service is an IT service that supports a business process, or a service that is delivered to business customers. Business service offerings typically are bound by service-level agreements.
    • IT Service Offering: An IT service supports the customer's business processes and is made up of people, processes, and technology. IT service offerings typically are bound by service-level agreements.

    Level 2: Infrastructure CIs

    • IT Component Set: An IT service offering consists of one of more sets of IT components. An IT component set allows you to group or bundle IT components with other components or groupings.
    • IT Component: An IT system is composed of one or more supporting components. Many components are shared between multiple IT systems.

    Level 3: Supporting CIs

    • IT Subcomponent: Any IT asset that is uniquely identifiable and a component of an IT system.
    • IT components can have subcomponents, and those components can have subcomponents, etc.

    Two charts, showing Enterprise Architect Model and Configuration Service Model. Each box represents a different CI.

    Assess your CMDB's standard category offerings against your environment, with a plan to minimize customization

    Standard categorization schemes will allow for easier integration with multiple tools and reporting and improve results if using machine learning to automate categorization. If the CMDB chosen includes structured categories, use that as your starting point and focus only on gaps that are not addressed for CIs unique to your environment.

    There is an important distinction between a class and a type. This concept is foundational for your configuration data model, so it is important that you understand it.

    • Types are general groupings, and the things within a type will have similarities. For attributes that you want to collect on a type, all children classes and CIs will have those attribute fields.
    • Classes are a more specific grouping within a type. All objects within a class will have specific similarities. You can also use subclasses to further differentiate between CIs.
    • Individual CIs are individual instances of a class or subclass. All objects in a class will have the same attribute fields and behave the same, although the values of their attributes will likely differ.
    • Attributes may be discovered or nondiscoverable and manually added to CIs. The attributes are properties of the CI such as serial number, version, memory, processor speed, or asset tag.

    Use inheritance structures to simplify your configuration data model.

    An example CM Data Model is depicted.

    Assess the list of classes of configuration items against your requirements

    Types are general groupings, and the things within a type will have similarities. Each type will have its own table within the CMDB. Classes within a type are a more specific grouping of configuration items and may include subclasses.

    Review your vendor's CMDB documentation. Find the list of CI types or classes. Most CMDBs will have a default set of classes, like this standard list. If you need to build your own, use the table below as a starting point. Define anything required for unique classes. Create a list and consult with your installation partner.

    Sample list of classes organized by type

    Types Services Network Hardware Storage Compute App Environment Documents
    Classes
    • Application Service
    • Technical Service
    • IT Shared Service
    • Billable Service
    • Service Portfolio
    • Switch
    • Router
    • Firewall
    • Modem
    • SD-WAN
    • Load Balancer
    • UPS
    • Computer
    • Laptop
    • Server
    • Tablet
    • Database
    • Network-Attached Storage
    • Storage Array Network
    • Blob
    • Operating System
    • Hypervisor
    • Virtual Server
    • Virtual Desktop
    • Appliance
    • Virtual Application
    • Enterprise Application
    • Line of Business Application Software
    • Development
    • Test
    • Production
    • Contract
    • Business Impact Analysis
    • Requirements

    Review relationships to determine which ones will be most appropriate to map your dependencies

    Your CMDB should include multiple relationship types. Determine which ones will be most effective for your environment and ensure everyone is trained on how to use them. As CIs are mapped, verify they are correct and only manually map what is incorrect or not mapping through automation.

    Manually mapping CMDB relationships may be time consuming and prone to error, but where manual mapping needs to take place, ensure the team has a common view of the dependency types available and what is important to map.

    Use automated mapping whenever possible to improve accuracy, provide functional visualizations, and enable dynamic updates as the environment changes.

    Where a dependency maps to external providers, determine where it makes sense to discover and map externally provided CIs.

    • Only connect where there is value in mapping to vendor-owned systems.
    • Only connect where data and connections can be trusted and verified.

    Most common dependency mapping types

    A list of the most common dependency mapping types.

    2.1.2 Test configuration items against existing categories

    Time to complete: 1-2 hours

    1. Select a service to test.
    2. Identify the various components that make up the service, focusing on configuration items, not attributes
    3. Categorize configuration items against types and classes in the default settings of the CMDB.
    4. Using the default relationships within the CMDB, identify the relationships between the configuration items.
    5. Identify types, classes, and relationships that do not fit within the default settings. Determine if there are common terms for these items or determine most appropriate name.
    6. Validate these exceptions with the publisher.
    7. Document exceptions in the Configuration Management Standard Operating Procedures, Appendix 2: Types and Classes of Configuration Items
    Input

    Output

    • List of default settings for classes, types, and relationships
    • Small list of services for testing
    • List of CIs to map to at least one service
    • List of categories to add to the CMDB solution.
    MaterialsParticipants
    • Use Cases and Data Worksheet
    • Configuration Management Standard Operating Procedures
    • IT service owners
    • Practice owners and managers
    • SCM practice manager
    • SCM project sponsor

    2.1.3 Create a configuration control board charter to define the board's responsibilities and protocols

    A charter will set the tone for meetings, ensure purpose is defined and meeting cadence is set for regular reviews.

    1. Open the Configuration Control Board Charter. Review the document and modify as appropriate for your CCB. This will include:
      • Purpose and mandate of the committee – Reference objectives from the project charter.
      • Team composition – Determine the right mix of team members. A team of six to ten people can provide a good balance between having a variety of opinions and getting work done.
      • Voting option – Determine the right quorum to approve changes.
      • Responsibilities – List responsibilities, starting with RACI chart items.
      • Authority – Define the control board's span of control.
      • Governing laws and regulations – List any regulatory requirements that will need to be met to satisfy your auditors.
      • Meeting preparation – Set expectations to ensure meetings are productive.
    2. Distribute the charter to CCB members.
    Input

    Output

    • Project team members
    • Project plan resources
    MaterialsParticipants
    • Configuration Control Board Charter
    • IT service owners
    • Practice owners and managers
    • SCM practice manager
    • SCM project sponsor

    Assess the default list of statuses for each state

    Align this list with your CMDB

    Minimize the number of customizations that will make it difficult to update the platform.

    1. Review the default status list within the tool.
    2. Identify which statuses will be most used. Write a definition for each status.
    3. Update this list as you update process documentation in Step 3.1. After initial implementation, this list should only be modified through change enablement.
    4. Record this list of statuses in the Configuration Management Standard Operating Procedures, Appendix 4: Statuses
    State Status Description
    Preparation Ordered Waiting delivery from the vendor
    In Planning Being created
    Received Vendor has delivered the item, but it is not ready for deployment
    Production In Stock Available to be deployed
    In Use Deployed
    On Loan Deployed to a user on a temporary basis
    For Removal Planning to be phased out but still deployed to an end user
    Offline In Transit Moving to a new location
    Under Maintenance Temporarily offline while a patch or change is applied
    Removed Decommissioned Item has been retired and is no longer in production
    Disposed Item has been destroyed and we are no longer in possession of it
    Lost Item has been lost
    Stolen Item has been stolen

    Step 2.2

    Document statuses, attributes, and data sources

    Activities

    2.2.1 Follow the packet and map out the in-scope services and data centers

    2.2.2 Build data model diagrams

    2.2.3 Determine access rights for your data

    This step will walk you through the following aspects of a configuration management system:

    • Statuses
    • Attributes for each class of CI

    This phase involves the following participants:

    • IT service owners
    • Enterprise architects
    • Practice owners and managers
    • SCM practice manager
    • Project manager

    Outcomes of this step

    • Framework for approaching CI statuses
    • Attributes for each class of CI
    • Data sources for those attributes

    Service mapping approaches

    As you start thinking about dependency mapping, it's important to understand the different methods and how they work, as well as your CMDB's capabilities. These approaches may be all in the same tool, or the tool may only have the top-down options.

    Top down, most common

    Pattern-based

    Most common option, which includes indicators of connections such as code, access rights, scripting, host discovery, and APIs.

    Start with pattern-based, then turn on traffic-based for more detail. This combination will provide the most accuracy.

    Traffic-based

    Map against traffic patterns involving connection rules to get more granular than pattern-based.

    Traffic-based can add a lot of overhead with extraneous data, so you may not want to run it continuously.

    Tag-based

    Primarily used for cloud, containers, and virtual machines and will attach the cloud licenses to their dependent services and any related CIs.

    Tags work well with cloud but will not have the same hierarchical view as on-premises dependency mapping.

    Machine learning

    Machine learning will look for patterns in the traffic-based connections, match CIs to categories and help organize the data.

    Machine learning (ML) may not be in every solution, but if you have it, use it. ML will provide many suggestions to make the life of the data manager easier.

    Model hierarchy

    Automated data mapping will be helpful, but it won't be foolproof. It's critical to understand the data model to validate and map nondiscoverable CIs correctly.

    The framework consists of the business, enterprise, application, and implementation layers.

    The business layer encodes real-world business concepts via the conceptual model.

    The enterprise layer defines all enterprise data assets' details and their relationships.

    The application layer defines the data structures as used by a specific application.

    The implementation layer defines the data models and artifacts for use by software tools.

    An example of Model Hierarchy is depicted.

    Learn how to create data models with Info-Tech's blueprint Create and Manage Enterprise Data Models

    2.2.1 Follow the packet and map out the in-scope services and data centers

    Reference your network topology and architecture diagrams.

    Allot 1 hour for this activity.

    1. Start with a single service that is well understood and documented.
    2. Identify the technical components (hardware and applications) that make up the service.
    3. Determine if there is a need to further break down services into logical service groupings. For example, the email service to the right is broken down into authentication and mail flow.
    4. If you don't have a network diagram to follow, create a simple one to identify workflows within the service and components the service uses.
    5. Record the apps and underlying components in the Configuration Management Standard Operating Procedures, Appendix 1: Configuration Data Model Structure.

    This information will be used for CM project planning and validating the contents of the CMDB.

    an example of a Customer-facing service is shown, for Email sample topology.

    Download the Configuration Management Diagram Template Library to see an example.

    Build your configuration data model

    Rely on out-of-the-box functionality where possible and keep a narrow focus in the early implementation stages.

    1. If you have an enterprise architecture, then your configuration management data model should align with it.
    2. Keep a narrow focus in the early implementation stages. Don't fill up your CMDB until you are ready to validate and fix the data.
    3. Rely on out-of-the-box (OOTB) functionality where possible. If your configuration management database (CMDB) and platform do not have a data model OOTB, then rely on a publicly available data model.
    4. Map your business or IT service offering to the first few layers.

    Once this is built out in the system, you can let the automated dependency mapping take over, but you will still need to validate the accuracy of the automated mapping and investigate anything that is incorrect.

    Sample Configuration Data Model

    Every box represents a CI, and every line represents a relationship

    A sample configuration Data model is shown.

    Example: Data model and CMDB visualization

    Once the data model is entered into the CMDB, it will provide a more dynamic and complex view, including CIs shared with other services.

    An example of a Data Model Exercise

    CMDB View

    An example of a CMDB View of the Data Model Exercise

    2.2.2 Build data model diagrams

    Visualize the expected CI classes and relationships.

    Allot 45 minutes.

    1. Identify the different data model views you need. Use multiple diagrams to keep the information simple to read and understand. Common diagrams include:
      1. Network level: Outline expected CI classes and relationships at the network level.
      2. Application level: Outline the expected components and relationships that make up an application.
      3. Services level: Outline how business capability CIs and service CIs relate to each other and to other types of CIs.
    1. Use boxes to represent CI classes.
    2. Use lines to represent relationships. Include details such as:
      1. Relationship name: Write this name on the arrow.
      2. Direction: Have an arrow point to each child.

    Review samples in Configuration Management Diagram Template Library.
    Record these diagrams in the Configuration Management Standard Operating Procedures, Appendix 1: Configuration Data Model Structure.

    Input

    Output

    • List of default settings for classes, types, and relationships
    • Small list of services for testing
    • List of CIs to map to at least one service
    • List of additions of categories to add to the CMDB solution.
    MaterialsParticipants
    • Configuration Management Standard Operating Procedures
    • Configuration Management Diagram Template Library
    • IT service owners
    • Practice owners and managers
    • SCM practice manager
    • SCM project sponsor

    Download the Configuration Management Diagram Template Library to see examples.

    Determine governance for data security, access, and validation

    Align CMDB access to the organization's access control policy to maintain authorized and secure access for legitimate staff performing their role.

    Data User Type Access Role
    Data consumers
    • View-only access
    • Will need to view and use the data but will not need to make modifications to it
    • Service desk
    • Change manager
    • Major incident manager
    • Finance
    CMDB owner
    • Read/write access with the ability to update and validate data as needed
    • Configuration manager
    Domain owner
    • Read/write access for specific domains
    • Data owner within their domain, which includes validating that data is in the database and that it is correctly categorized.
    • Enterprise architect
    • Application owner
    Data provider
    • Read/write access for specific domains
    • Ensures automated data has been added and adds nondiscoverable assets and attributes as needed
    • Server operations
    • Database management
    • Network teams
    CMDB administrator
    • View-only access for data
    • Will need to have access for modifying the structure of the product, including adding fields, as determined by the CCB
    • ITSM tool administrator

    2.2.3 Determine access rights for your data

    Allot 30 minutes for this discussion.

    1. Open the Configuration Management Standard Operating Procedures, section 5: Access Rights.
    2. Review the various roles from an access perspective.
      1. Who needs read-only access?
      2. Who needs read/write access?
      3. Should there be restrictions on who can delete data?
    1. Fill in the chart and communicate this to your CMDB installation vendor or your CMDB administrator.
    Input

    Output

    • Task assignments
    • Access rights and roles
    MaterialsParticipants
    • Configuration Management Standard Operating Procedures
    • IT service owners
    • Practice owners and managers
    • SCM practice manager
    • SCM project sponsor

    Phase 3

    Configuration Record Updates

    StrategyData StructureProcessesRoadmap
    • Challenges and Goals
    • Use Cases and Data
    • Roles and Responsibilities
    • Services
    • Classifications
    • Data Modeling
    • Lifecycle Processes
    • Baselines
    • Audit and Data Validation
    • Metrics
    • Communications Plan
    • Roadmap

    This phase will walk you through the following aspects of a configuration management system:

    • ITSM Practices and Workflows
    • Discovery and Dependency Mapping Tools
    • Auditing and Data Validation Practices

    This phase involves the following participants:

    • IT service owners
    • Enterprise architects
    • Practice owners and managers
    • SCM practice manager
    • SCM project manager
    • IT audit

    Harness Service Configuration Management Superpowers

    Step 3.1

    Keep CIs and relationships up to date through lifecycle process integrations

    Activities

    3.1.1 Define processes to bring new services into the CMDB

    3.1.2 Determine when each type of CI will be created in the CMDB

    3.1.3 Identify when each type of CI will be retired in the CMDB

    3.1.4 Record when and how attributes will change

    3.1.5 Institute configuration control and configuration baselines

    This step will walk you through the following aspects of a configuration management system:

    1. ITSM Practices and Workflows
    2. Discovery and Dependency Mapping Tools

    This phase involves the following participants:

    1. IT service owners
    2. Enterprise architects
    3. Practice owners and managers
    4. SCM practice manager
    5. Project manager

    Outcomes of this step

    • List of action items for updating interfacing practices and processes
    • Identification of where configuration records will be manually updated

    Incorporate CMDB updates into IT operations

    Determine which processes will prompt changes to the CMDB data

    Onboard new services - Offboard Redundant Services. Onboard new CIs - Offboard Redundant CIs; Maintain CIs - Update Attributes.

    Change enablement

    Identify which process are involved in each stage of data input, maintenance, and removal to build out a process for each scenario.

    Project management

    Change enablement

    Asset management

    Security controls

    Project management

    Incident management

    Deployment management

    Change enablement

    Asset management

    Security controls

    Project management

    Incident management

    Service management

    Formalize the process for adding new services to the CMDB

    As new services and products are introduced into the environment, you can improve your ability to correctly cost the service, design integrations, and ensure all operational capabilities are in place, such as data backup and business continuity plans.
    In addition, attributes such as service-level agreements (SLAs), availability requirements, and product, technical, and business owners should be documented as soon as those new systems are made live.

    • Introduce the technical team and CCB to the product early to ensure the service record is created before deployment and to quickly map the services once they are moved into the production environment.
    • Engage with project managers or business analysts to define the process to include security and technical reviews early.
    • Engage with the security and technical reviewers to start documenting the service as soon as it is approved.
    • Determine which practices will be involved in the creation and approval of new services and formalize the process to streamline entry of the new service, onboarding corresponding CIs and mapping dependencies.

    an example of the review and approval process for new service or products is shown.

    3.1.1 Define processes to bring new services into the CMDB

    Start with the most frequent intake methods, and if needed, use this opportunity to streamline the process.

    1. Discuss the methods for new services to be introduced to the IT environment.
    2. Critique existing methods to assess consistency and identify issues that could prevent the creation of services in the CMDB in a timely manner.
    3. Create a workflow for the existing processes, with an eye to improvement. Identify any changes that will need to be introduced and managed appropriately.
    4. Identify where additional groups may need to be engaged to ensure success. For example, if project managers are not interfacing early with IT, discuss process changes with them.
    5. Discuss the validation process and determine where control points are. Document these on the workflows.
    6. Complete the Configuration Management Standard Operating Procedures, section 8.1: Introduce New Service and Data Model.

    Possible intake opportunities:

    • Business-driven project intake process
    • IT-driven project intake process
    • Change enablement reviews
    • Vendor-driven product changes
    Input

    Output

    • Discussion
    • Intake processes
    MaterialsParticipants
    • Configuration Management Standard Operating Procedures
    • Configuration Management Diagram Template Library
    • Configuration control board
    • Configuration manager
    • Project sponsor
    • IT stakeholders

    Identify scenarios where CIs are added and removed in the configuration management database

    New CIs may be introduced with new services or may be introduced and removed as part of asset refreshes or through service restoration in incident management. Updates may be done by your own services team or a managed services provider.
    Determine the various ways the CIs may be changed and test with various CI types.
    Review attributes such as SLAs, availability requirements, and product, technical, and business owners to determine if changes are required.

    • Identify what will be updated automatically or manually. Automation could include discovery and dependency mapping or synchronization with AMDB or AIOps tools.
    • Engage with relevant program managers to define and validate processes.
    • Identify control points and review audit requirements.

    An example of New or refresh CI from Procurement.

    Info-Tech Insight

    Data deemed no longer current may be archived or deleted. Retained data may be used for tracing lifecycle changes when troubleshooting or meeting audit obligations. Determine what types of CIs and use cases require archived data to meet data retention policies. If none do, deletion of old data may be appropriate.

    3.1.2 Identify when each type of CI will be created in the CMDB

    Allot 45 minutes for discussion.

    1. Discuss the various methods for new CIs to be introduced to the IT environment.
    2. Critique existing methods to assess consistency and identify issues that could prevent the creation of CIs in the CMDB in a timely manner.
    3. Create a workflow for the existing processes, with an eye to improvement. Identify any changes that will need to be introduced and managed appropriately.
    4. Identify where additional groups may need to be engaged to ensure success. For example, if project managers are not interfacing early with IT, discuss process changes with them.
    5. Discuss the validation process and determine where control points are. Document these on the workflows.
    6. Complete Configuration Management Standard Operating Procedures, section 8.2: Introduce New Configuration Items to the CMDB

    Possible intake opportunities:

    • Business-driven project intake process
    • IT-driven project intake process
    • Change enablement reviews
    • Vendor-driven product changes
    • Incident management
    • Asset management, lifecycle refresh
    Input

    Output

    • Discussion
    • Retirement processes
    MaterialsParticipants
    • Configuration Management Standard Operating Procedures
    • Configuration Management Diagram Template Library
    • Configuration control board
    • Configuration manager
    • Project sponsor
    • IT stakeholders

    3.1.3 Identify when each type of CI will be retired in the CMDB

    Allot 45 minutes for discussion.

    1. Discuss the various methods for CIs to be removed from the IT environment.
    2. Critique existing methods to assess consistency and identify issues that could prevent the retirement of CIs in the CMDB in a timely manner.
    3. Create a workflow for the existing processes, with an eye to improvement. Identify any changes that will need to be introduced and managed appropriately.
    4. Identify where additional groups may need to be engaged to ensure success. For example, if project managers are not interfacing early with IT, discuss process changes with them.
    5. Discuss the validation process and determine where control points are. Document these on the workflows.
    6. Discuss data retention. How long will retired information need to be archived? What are the potential scenarios where legacy information may be needed for analysis?
    7. Complete the Configuration Management Standard Operating Procedures, section 8.4: Retire and Archive Configuration Records.

    Possible retirement scenarios:

    • Change enablement reviews
    • Vendor-driven product changes
    • Incident management
    • Asset management, lifecycle refresh
    Input

    Output

    • Discussion
    • Intake processes
    MaterialsParticipants
    • Configuration Management Standard Operating Procedures
    • Configuration Management Diagram Template Library
    • Configuration control board
    • Configuration manager
    • Project sponsor
    • IT stakeholders

    Determine appropriate actions for detecting new or changed CIs through discovery

    Automated detection will provide the most efficient way of recording planned changes to CIs as well as detected unplanned changes. Check with the tool to determine what reports or notifications are available for the configuration management process and define what actions will be appropriate.

    As new CIs are detected, identify the process by which they should have been introduced into configuration management and compare against those records. If your CMDB can automatically check for documentation, this may be easier. Weekly reporting will allow you to catch changes quickly, and alerts on critical CIs could enable faster remediation, if the tool allows for alerting. AIOps could identify, notify of, and process many changes in a highly dynamic environment.

    Type of Change

    Impacted Process

    Validation

    Findings

    Actions

    Configuration change to networking equipment or software

    Change management

    Check for request for change

    No RFC

    Add to CAB agenda, notify technical owner

    Configuration change to end-user device or software

    Asset management

    Check for service ticket

    No ticket

    Escalate to asset agenda, notify service manager

    New assets coming into service

    Security incident and event management

    Check for SIEM integration

    No SIEM integration

    Notify security operations team to investigate

    The configuration manager may not have authority to act but can inform the process owners of unauthorized changes for further action. Once the notifications are forwarded to the appropriate process owner, the configuration manager will note the escalation and follow up on data corrections as deemed appropriate by the associated process owner.

    3.1.4 Record when and how attributes will change

    These lists will help with configuration control plans and your implementation roadmap.

    1. List each attribute that will change in that CI type's life.
    2. Write all the times that each attribute will change. Identify:
      1. The name of the workflow, service request, process, or practice that modifies the attribute.
      2. Whether the update is made automatically or manually.
      3. The role or tool that updates the CMDB.
    1. Update the relevant process or procedure documentation. Explicitly identify when the configuration records are updated.

    Document these tables in Configuration Management Standard Operation Procedures, Section 8.7: Practices That Modify CIs.

    Network Equipment
    Attributes

    Practices That Modify This Attribute

    Status
    • Infra Deployment (updated manually by Network Engineering)
    • Change Enablement (updated manually by CAB or Network Engineering)
    Assigned User
    • IT Employee Offboarding or Role Change (updated manually by Network Engineering)
    Version
    • Patch Deployment (updated automatically by SolarWinds)
    End-User Computers
    Attributes
    Practices That Modify This Attribute
    Status
    • Device Deployment (updated manually by Desktop Support)
    • Device Recovery (updated manually by Desktop Support)
    • Employee Offboarding and Role Change (updated manually by Service Desk)
    Assigned User
    • Device Deployment (updated manually by Desktop Support)
    • Device Recovery (updated manually by Desktop Support)
    • Employee Offboarding and Role Change (updated manually by Service Desk)
    Version
    • Patch Deployment (updated automatically by ConfigMgr)

    Institute configuration control and configuration baselines where appropriate

    A baseline enables an assessment of one or more systems against the desired state and is useful for troubleshooting incidents or problems and validating changes and security settings.

    Baselines may be used by enterprise architects and system engineers for planning purposes, by developers to test their solution against production copies, by technicians to assess configuration drift that may be causing performance issues, and by change managers to assess and verify the configuration meets the target design.

    Configuration baselines are a snapshot of configuration records, displaying attributes and first-level relationships of the CIs. Standard configurations may be integral to the success of automated workflows, deployments, upgrades, and integrations, as well as prevention of security events. Comparing current CIs against their baselines will identify configuration drift, which could cause a variety of incidents. Configuration baselines are updated through change management processes.
    Configuration baselines can be used for a variety of use cases:

    • Version control – Management of software and hardware versions, https://dj5l3kginpy6f.cloudfront.net/blueprints/harness-configuration-management-superpowers-phases-1-4/builds, and releases.
    • Access control – Management of access to facilities, storage areas, and the CMS.
    • Deployment control – Take a baseline of CIs before performing a release so you can use this to check against actual deployment.
    • Identify accidental changes Everyone makes mistakes. If someone installs software on the wrong server or accidentally drops a table in a database, the CMS can alert IT of the unauthorized change (if the CI is included in configuration control).

    Info-Tech Insight

    Determine the appropriate method for evaluating and approving changes to baselines. Delegating this to the CCB every time may reduce agility, depending on volume. Discuss in CCB meetings.

    A decision tree for deploying requested changes.

    3.1.5 Institute configuration control and configuration baselines where appropriate

    Only baseline CIs and relationships that you want to control through change enablement.

    1. Determine criteria for capturing configuration baselines, including CI type, event, or processes.
    2. Identify who will use baselines and how they will use the data. Identify their needs.
    3. Identify CIs that will be out of scope and not have baselines created.
    4. Document requirements in the SOP.
    5. Ensure appropriate team members have training on how to create and capture baselines in the CMDB.
    6. Document in the Configuration Management Standard Operating Procedures, section 8.5: Establish and Maintain Configuration Baselines.
    Process Criteria Systems
    Change Enablement & Deployment All high-risk changes must have the baseline captured with version number to revert to stable version in the event of an unsuccessful change
    • Servers (physical and virtual)
    • Enterprise software
    • IaaS
    • Data centers
    Security Identify when configuration drift may impact risk mitigation strategies
    • Servers (physical and virtual)
    • Enterprise software
    • IaaS
    • Data centers
    Input

    Output

    • Discussion
    • Baseline configuration guidelines
    MaterialsParticipants
    • Configuration Management Standard Operating Procedures
    • Configuration control board
    • Configuration manager
    • Project sponsor
    • IT stakeholders

    Step 3.2

    Validate data within the CMDB

    Activities

    3.2.1 Build an audit plan and checklist

    This step will walk you through the following aspects of a configuration management system:

    • Data validation and audit

    This phase involves the following participants:

    • IT service owners
    • Enterprise architects
    • Practice owners and managers
    • SCM practice manager
    • Project manager
    • IT audit

    Outcomes of this step

    • Updates to processes for data validation
    • Plan for auditing and validating the data in the CMDB

    Audit and validate the CMDB

    Review the performance of the supporting technologies and processes to validate the accuracy of the CMDB.

    A screenshot of the CM Audit Plan.

    CM Audit Plan

    • CM policies
    • CM processes and procedures
    • Interfacing processes
    • Content within the CMDB

    "If the data in your CMDB isn't accurate, then it's worthless. If it's wrong or inaccurate, it's going to drive the wrong decisions. It's going to make IT worse, not better."
    – Valence Howden, Research Director, Info-Tech Research Group

    Ensure the supporting technology is working properly

    Does the information in the database accurately reflect reality?

    Perform functional tests during audits and as part of release management practices.

    Audit results need to have a clear status of "compliant," "noncompliant," or "compliant with conditions," and conditions need to be noted. The conditions will generally offer a quick win to improve a process, but don't use these audit results to quickly check off something as "done." Ensure the fix is useful and meaningful to the process.
    The audit should cover three areas:

    • Process: Are process requirements for the program well documented? Are the processes being followed? If there were updates to the process, were those updates to the process documented and communicated? Has behavior changed to suit those modified processes?
    • Physical: Physical configuration audits (PCAs) are audits conducted to verify that a configuration item, as built, conforms to the technical documentation that defines and describes it.
    • Functional: Functional configuration audits (FCAs) are audits conducted to verify that the development of a configuration item has been completed satisfactorily, the item has achieved the functional attributes specified in the functional or allocated baseline, and its technical documentation is complete and satisfactory.

    Build auditing and validation of processes whenever possible

    When technicians and analysts are working on a system, they should check to make sure the data about that system is correct. When they're working in the CMDB, they should check that the data they're working with is correct.

    More frequent audits, especially in the early days, may help move toward process adoption and resolving data quality issues. If audits are happening more frequently, the audits can include a smaller scope, though it's important to vary each one to ensure many different areas have been audited through the year.

    • Watch for data duplication from multiple discovery tools.
    • Review mapping to ensure all relevant CIs are attached to a product or service.
    • Ensure report data is logical.

    Ensure the supporting technology is working properly

    Does the information in the database accurately reflect reality?

    Perform functional tests during audits and as part of release management practices.

    Audit results need to have a clear status of "compliant," "noncompliant," or "compliant with conditions," and conditions need to be noted. The conditions will generally offer a quick win to improve a process, but don't use these audit results to quickly check off something as "done." Ensure the fix is useful and meaningful to the process.
    The audit should cover three areas:

    • Process: Are process requirements for the program well documented? Are the processes being followed? If there were updates to the process, were those updates to the process documented and communicated? Has behavior changed to suit those modified processes?
    • Physical: Physical configuration audits (PCAs) are audits conducted to verify that a configuration item, as built, conforms to the technical documentation that defines and describes it.
    • Functional: Functional configuration audits (FCAs) are audits conducted to verify that the development of a configuration item has been completed satisfactorily, the item has achieved the functional attributes specified in the functional or allocated baseline, and its technical documentation is complete and satisfactory.

    More frequent audits, especially in the early days, may help move toward process adoption and resolving data quality issues. If audits are happening more frequently, the audits can include a smaller scope, though it's important to vary each one to ensure many different areas have been audited through the year.

    • Watch for data duplication from multiple discovery tools.
    • Review mapping to ensure all relevant CIs are attached to a product or service.
    • Ensure report data is logical.

    Identify where processes break down and data is incorrect

    Once process stops working, data becomes less accurate and people find workarounds to solve their own data needs.

    Data within the CMDB often becomes incorrect or incomplete where human work breaks down

    • Investigate processes that are performed manually, including data entry.
    • Investigate if the process executors are performing these processes uniformly.
    • Determine if there are opportunities to automate or provide additional training.
    • Select a sample of the corresponding data in the CMS. Verify if the data is correct.

    Non-CCB personnel may not be completing processes fully or consistently

    • Identify where data in the CMS needs to be updated.
    • Identify whether the process practitioners are uniformly updating the CMS.
    • Discuss options for improving the process and driving consistency for data that will benefit the whole organization.

    Ensure that the data entered in the CMDB is correct

    • Confirm that there is no data duplication. Data duplication is very common when there are multiple discovery tools in your environment. Confirm that you have set up your tools properly to avoid duplication.
    • Build a process to respond to baseline divergence when people make changes without following change processes and when updates alter settings.
    • Audit the system for accuracy and completeness.

    3.2.1 Build an audit plan and checklist

    Use the audit to identify areas where processes are breaking down.

    Audits present you with the ability to address these pain points before they have greater negative impact.

    1. Identify which regulatory requirements and/or auditing bodies will be relevant to audit processes or findings.
    2. Determine frequency of practice audits and how they relate to internal audits or external audits.
    3. Determine audit scope, including requirements for data spot checks.
    4. Determine who will be responsible for conducting audits and validate this is consistent with the RACI chart.
    5. Record audit procedures in the Configuration Management Standard Operating Procedures section 8.6: Verify and Review the Quality of Information Through Auditing.
    6. Review the Configuration Management Audit and Validation Checklist and modify to suit your needs.

    Download the Configuration Management Audit and Validation Checklist

    Input

    Output

    • Discussion
    • Baseline configuration guidelines
    MaterialsParticipants
    • Configuration Management Standard Operating Procedures
    • Configuration control board
    • Configuration manager
    • Project sponsor
    • IT stakeholders

    Phase 4

    Service Configuration Roadmap

    StrategyData StructureProcessesRoadmap
    • Challenges and Goals
    • Use Cases and Data
    • Roles and Responsibilities
    • Services
    • Classifications
    • Data Modeling
    • Lifecycle Processes
    • Baselines
    • Audit and Data Validation
    • Metrics
    • Communications Plan
    • Roadmap

    This phase will walk you through the following aspect of a configuration management system:
    Roadmap
    This phase involves the following participants:

    • IT service owners
    • Enterprise architects
    • Practice owners and managers
    • SCM practice manager
    • SCM project manager

    Harness Service Configuration Management Superpowers

    Step 4.1

    Define measures of success

    Activities

    4.1.1 Identify key metrics to define configuration management success
    4.1.2 Brainstorm and record desired reports, dashboards, and analytics
    4.1.3 Build a configuration management policy

    This phase will walk you through the following aspects of a configuration management system:

    • Metrics
    • Policy

    This phase involves the following participants:

    • IT service owners
    • Enterprise architects
    • Practice owners and managers
    • SCM practice manager
    • SCM project manager

    The value of metrics can be found in IT efficiency increases

    When determining metrics for configuration management, be sure to separate metrics needed to gauge configuration management success and those that will use data from the CMDB to provide metrics on the success of other practices.

    • Metrics provide accurate indicators for IT and business decisions.
    • Metrics help you identify IT efficiencies and problems and solve issues before they become more serious.
    • Active metrics tracking makes root cause analysis of issues much easier.
    • Proper application of metrics helps IT services identification and prioritization.
    • Operational risks can be prevented by identifying and implementing metrics.
    • Metrics analysis increases the confidence of the executive team and ensures that IT is working well.

    A funnel is shown. The output is IT Performance. The inputs are: Service Desk Metrics; Incident Metrics; Asset Mgmt. Metrics; Release Mgmt. Metrics; Change Mgmt. Metrics; Infra. Metrics

    4.1.1 Identify key metrics to define configuration management success

    Determine what metrics are specifically related to the practice and how and when metrics will be accessed.

    Success factors

    Key metrics

    Source

    Product and service configuration data is relevant

    • Stakeholder satisfaction with data access, accuracy, and usability
    • Stakeholder satisfaction with service configuration management interface, procedures, and reports

    Stakeholder discussions

    • Number of bad decisions made due to incorrect or insufficient data
    • Impact of bad decisions made due to incorrect or insufficient data

    Process owner discussions

    • Number and impact of data identified as incorrect
    • % of CMDB data verified over the period

    CMDB

    Cost and effort are continually optimized

    • Effort devoted to service configuration management
    • Cost of tools directly related to the process

    Resource management or scheduling

    ERP

    Progress reporting

    • Communication execution
    • Process
    • Communications and feedback

    Communications team and stakeholder discussions

    Data – How many products are in the CMDB and are fully and accurately discovered and mapped?

    CMDB

    Ability to meet milestones on time and with appropriate quality

    Project team

    Document metrics in the Configuration Management Standard Operating Procedures, section 7: Success Metrics

    Use performance metrics to identify areas to improve service management processes using CMDB data

    Metrics can indicate a problem with service management processes but cannot provide a clear path to a solution on their own.

    • The biggest challenge is defining and measuring the process and people side of the equation.
    • Expected performance may also need to be compared to actual performance in planning, budgeting, and improvements.
    • The analysis will need to include critical success factors (CSFs), data collection procedures, office routines, engineering practices, and flow diagrams including workflows and key relationships.
    • External benchmarking may also prove useful in identifying how similar organizations are managing aspects of their infrastructure, processing transactions/requests, or staffing. If using external benchmarking for actual process comparisons, clearly defining your internal processes first will make the data collection process smoother and more informative.

    Info-Tech Insight

    Using a service framework such as ITIL, COBIT, or ISO 20000 may make this job easier, and subscribing to benchmarking partners will provide some of the external data needed for comparison.

    4.1.2 Brainstorm and record desired reports, dashboards, and analytics with related practices

    The project team will use this list as a starting point

    Allot 45 minutes for this discussion.

    1. Create a table for each service or business capability.
      1. Have one column for each way of consuming data: reports, dashboards, and ad hoc analytics.
      2. Have one row for each stakeholder group that will consume the information.
    2. Use the challenges and use cases to brainstorm reports, dashboards, and ad hoc analytic capabilities that each stakeholder group will find useful.
    3. Record these results in your Configuration Management Standard Operating Procedures, section 7: Aligned Processes' Desired Analytical Capabilities.
    Stakeholder Groups Reports Dashboards
    Change Management
    • CI changes executed without an RFC
    • RFCs grouped by service
    • Potential collisions in upcoming changes
    Security
    • Configuration changes that no longer match the baseline
    • New configuration items discovered
    Finance
    • Service-based costs
    • Service consumption by department

    Download the blueprint Take Control of Infrastructure and Operations Metrics to create a complete metrics program.

    Create a configuration management policy and communicate it

    Policies are important documents to provide definitive guidelines and clarity around data collection and use, process adherence, and controls.

    • A configuration management policy will apply to IT as the audience, and participants in the program will largely be technical.
    • Business users will benefit from a great configuration management program but will not participate directly.
    • The policy will include objectives and scope, use of data, security and integrity of data, data models and criteria, and baseline configurations.
    • Several governing regulations and practices may intersect with configuration management, such as ITIL, COBIT, and NIST frameworks, as well as change enablement, quality management, asset management, and more.
    • As the policy is written, review processes to ensure policies and processes are aligned. The policy should enable processes, and it may require modifications if it hinders the collection, security, or use of data required to meet proposed use cases.
    • Once the policy is written and approved, ensure all stakeholders understand the importance, context, and repercussions of the policy.

    The approvals process is about appropriate oversight of the drafted policies. For example:

    • Do the policies satisfy compliance and regulatory requirements?
    • Do the policies work with the corporate culture?
    • Do the policies address the underlying need?

    If the draft is approved:

    • Set the effective date and a review date.
    • Begin communication, training, and implementation.

    Employees must know that there are new policies and understand the steps they must take to comply with the policies in their work.

    Employees must be able to interpret, understand, and know how to act upon the information they find in the policies.

    Employees must be informed on where to get help or ask questions and who to request policy exceptions from.

    If the draft is rejected:

    • Acquire feedback and make revisions.
    • Resubmit for approval.

    4.1.3 Build a configuration management policy

    This policy provides the foundation for configuration control.

    Use this template as a starting point.

    The Configuration Management Policy provides the foundation for a configuration control board and the use of configuration baselines.
    Instructions:

    1. Review and modify the policy statements. Ensure that the policy statements reflect your organization and the expectations you wish to set.
    2. If you don't have a CCB: The specified responsibilities can usually be assigned to either the configuration manager or the governing body for change enablement.
    3. Determine if you should apply this policy beyond SCM. As written, this policy may provide a good starting point for practices such as:
      • Secure baseline configuration management
      • Software configuration management

    Two screenshots from the Configuration Management Policy template

    Download the Configuration Management Policy template

    Step 4.2

    Build communications and a roadmap

    Activities

    4.2.1 Build a communications plan
    4.2.2 Identify milestones

    This phase will walk you through the following aspects of a configuration management system:

    • Communications plan
    • Roadmap

    This phase involves the following participants:

    • IT service owners
    • Enterprise architects
    • Practice owners and managers
    • SCM practice manager
    • SCM project manager

    Outcomes of this step

    • Documented expectations around configuration control
    • Roadmap and action items for the SCM project

    Do not discount the benefits of a great communications plan as part of change management

    Many configuration management projects have failed due to lack of organizational commitment and inadequate communications.

    • Start at the top to ensure stakeholder buy-in by verifying alignment and use cases. Without a committed project sponsor who believes in the value of configuration management, it will be difficult to draw the IT team into the vision.
    • Clearly articulate the vision, strategy, and goals to all stakeholders. Ensure the team understands why these changes are happening, why they are happening now, and what outcomes you hope to achieve.
    • Gain support from technical teams by clearly expressing organizational and departmental benefits – they need to know "what's in it for me."
    • Clearly communicate new responsibilities and obligations and put a feedback process in place to hear concerns, mitigate risk, and act on opportunities for improvement. Be prepared to answer questions as this practice is rolled out.
    • Be consistent in your messaging. Mixed messages can easily derail progress.
    • Communicate to the business how these efforts will benefit the organization.
    • Share documents built in this blueprint or workshop with your technical teams to ensure they have a clear picture of the entire configuration management practice.
    • Share your measures and view of success and communicate wins throughout building the practice.

    30%

    When people are truly invested in change, it is 30% more likely to stick.
    McKinsey

    82%

    of CEOs identify organizational change management as a priority.
    D&B Consulting

    6X

    Initiatives with excellent change management are six times more likely to meet objectives than those with poor change management.
    Prosci

    For a more detailed program, see Drive Technology Adoption

    Formulate a communications plan to ensure all stakeholders and impacted staff will be aware of the plan

    Communication is key to success in process adoption and in identifying potential risks and issues with integration with other processes. Engage as often as needed to get the information you need for the project and for adoption.

    Identify Messages

    Distinct information that needs to be sent at various times. Think about:

    • Who will be impacted and how.
    • What the goals are for the project/new process.
    • What the audience needs to know about the new process and how they will interface with each business unit.
    • How people can request configuration data.

    Identify Audiences

    Any person or group who will be the target of the communication. This may include:

    • Project sponsors and stakeholders.
    • IT staff who will be involved in the project.
    • IT staff who will be impacted by the project (i.e. who will benefit from it or have obligations to fulfill because of it).
    • Business sponsors and product owners.

    Document and Track

    Document messaging, medium, and responsibility, working with the communications team to refine messages before executing.

    • Identify where people can send questions and feedback to ensure they have the information they need to make or accept the changes.
    • Document Q&A and share in a central location.

    Determine Timing

    Successful communications plans consider timing of various messages:

    • Advanced high-level notice of improvements for those who need to see action.
    • Advanced detailed notice for those who will be impacted by workload.
    • Advanced notice for who will be impacted (i.e. who will benefit from it or have obligations to fulfill because of it) once the project is ready to be transitioned to daily life.

    Determine Delivery

    Work with your communications team, if you have one, to determine the best medium, such as:

    • Meeting announcement for stakeholders and IT.
    • Newsletter for those less impacted.
    • Intranet announcements: "coming soon!"
    • Demonstrations with vendors or project team.

    4.2.1 Build a communications plan

    The communications team will use this list as a starting point.

    Allot 45 minutes for this discussion.

    Identify stakeholders.

    1. Identify everyone who will be affected by the project and by configuration management.

    Craft key messages tailored to each stakeholder group.

    1. Identify the key messages that must be communicated to each group.

    Finalize the communication plan.

    1. Determine the most appropriate timing for communications with each group to maximize receptivity.
    2. Identify any communication challenges you anticipate and incorporate steps to address them into your communication plan.
    3. Identify multiple methods for getting the messages out (e.g. newsletters, emails, meetings).
    1. Identify how feedback will be collected (i.e. through interviews or surveys) to measure whether the changes were communicated well.
    Audience Message Medium Timing Feedback Mechanism
    Configuration Management Team Communicate all key processes, procedures, policies, roles, and responsibilities In-person meetings and email communications Weekly meetings Informal feedback during weekly meetings
    Input

    Output

    • Discussion
    • Rough draft of messaging for communications team
    MaterialsParticipants
    • Project plan
    • Configuration manager
    • Project sponsor
    • IT director
    • Communications team

    Build a realistic, high-level roadmap including milestones

    Break the work into manageable pieces

    1. Plan to have multiple phases with short-, medium-, and long-term goals/timeframes. Building a CMDB is not easy and should be broken into manageable sections.
    2. Set reasonable milestones. For each phase, document goals to define "done" and ensure they're reasonable for the resources you have available. If working with a vendor, include them in your discussions of what's realistic.
    3. Treat the first phase as a pilot. Focus on items you understand well:
      1. Well-understood user-facing and IT services
      2. High-maturity management and governance practices
      3. Trusted data sources
    4. Capture high-value, high-criticality services early. Depending on the complexity of your systems, you may need to split this phase into multiple phases.

    Document this table in the Configuration Management Project Charter, section 3.0: Milestones

    Timeline/Owner Milestone/Deliverable Details
    First four weeks Milestone: Plan defined and validated with ITSM installation vendor Define processes for intake, maintenance, and retirement.
    Rebecca Roberts Process documentation written, approved, and ready to communicate Review CI categories

    4.2.2 Identify milestones

    Build out a high-level view to inform the project plan

    Open the Configuration Management Project Charter, section 3: Milestones.
    Instructions:

    1. Identify high-level milestones for the implementation of the configuration management program. This may include tool evaluation and implementation, assignment of roles, etc.
    2. Add details to fill out the milestone, keeping to a reasonable level of detail. This may inform vendor discussion or further development of the project plan.
    3. Add target dates to the milestones. Validate they are realistic with the team.
    4. Add notes to the assumptions and constraints section.
    5. Identify risks to the plan.

    Two Screenshots from the Configuration Management Project Charter

    Download the Configuration Management Project Charter

    Workshop Participants

    R = Recommended
    O = Optional

    Participants Day 1 Day 2 Day 3 Day 4
    Configuration Management Strategy CMDB Data Structure Processes Communications & Roadmap
    Morning Afternoon Morning Afternoon Morning Afternoon Morning Afternoon
    Head of IT R O
    Project Sponsor R R O O O O O O
    Infrastructure, Enterprise Apps Leaders R R O O O O O O
    Service Manager R R O O O O O O
    Configuration Manager R R R R R R R R
    Project Manager R R R R R R R R
    Representatives From Network, Compute, Storage, Desktop R R R R R R R R
    Enterprise Architecture R R R R O O O O
    Owner of Change Management/Change Control/Change Enablement R R R R R R R R
    Owner of In-Scope Apps, Use Cases R R R R R R R R
    Asset Manager R R R R R R R R

    Related Info-Tech Research

    Research Contributors and Experts

    Thank you to everyone who contributed to this publication

    Brett Johnson, Senior Consultant, VMware

    Yev Khovrenkov, Senior Consultant, Solvera Solutions

    Larry Marks, Reviewer, ISACA New Jersey

    Darin Ohde, Director of Service Delivery, GreatAmerica Financial Services

    Jim Slick, President/CEO, Slick Cyber Systems

    Emily Walker, Sr. Digital Solution Consultant, ServiceNow

    Valence Howden, Principal Research Director, Info-Tech Research Group

    Allison Kinnaird, Practice Lead, IT Operations, Info-Tech Research Group

    Robert Dang, Principal Research Advisor, Security, Info-Tech Research Group

    Monica Braun, Research Director, IT Finance, Info-Tech Research Group

    Jennifer Perrier, Principal Research Director, IT Finance, Info-Tech Research Group

    Plus 13 anonymous contributors

    Bibliography

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    "COBIT 2019: Management and Governance Objectives. ISACA, 2018.
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    Configuration Management Using COBIT 5. ISACA, 2013.
    "Configuring Service Manager." Product Documentation, Ivanti, 2021. Accessed 9 Feb. 2021.
    "Challenges of Implementing configuration management." CMStat, n.d. Accessed 5 Oct. 2022.
    "Determining if configuration management and change control are under management control, part 1." CMStat, n.d. Accessed 5 Oct. 2022.
    "Determining if configuration management and change control are under management control, part 2." CMStat, n.d. Accessed 5 Oct. 2022.
    "Determining if configuration management and change control are under management control, part 3." CMStat, n.d. Accessed 5 Oct. 2022.
    "CSDM: The Recipe for Success." Data Content Manager, Qualdatrix Ltd. 2022. Web.
    Drogseth, Dennis, et al., 2015, CMDB Systems: Making Change Work in the Age of Cloud and Agile. Morgan Kaufman.
    Ewenstein, B, et al. "Changing Change Management." McKinsey & Company, 1 July 2015. Web.
    Farrell, Karen. "VIEWPOINT: Focus on CMDB Leadership." BMC Software, 1 May 2006. Web.
    "How to Eliminate the No. 1 Cause of Network Downtime." SolarWinds, 4 April 2014. Accessed 9 Feb. 2021.
    "ISO 10007:2017: Quality Management -- Guidelines for Configuration Management." International Organization for Standardization, 2019.
    "IT Operations Management." Product Documentation, ServiceNow, version Quebec, 2021. Accessed 9 Feb. 2021.
    Johnson, Elsbeth. "How to Communicate Clearly During Organizational Change." Harvard Business Review, 13 June 2017. Web.
    Kloeckner, K. et al. Transforming the IT Services Lifecycle with AI Technologies. Springer, 2018.
    Klosterboer, L. Implementing ITIL Configuration Management. IBM Press, 2008.
    Norfolk, D., and S. Lacy. Configuration Management: Expert Guidance for IT Service Managers and Practitioners. BCS Learning & Development Limited, revised ed., Jan. 2014.
    Painarkar, Mandaar. "Overview of the Common Data Model." BMC Documentation, 2015. Accessed 1 Feb. 2021.
    Powers, Larry, and Ketil Been. "The Value of Organizational Change Management." Boxley Group, 2014. Accessed June 14, 2016.
    "Pulse of the Profession: Enabling Organizational Change Throughout Strategic Initiatives." PMI, March 2014. Accessed June 14, 2016.
    "Service Configuration Management, ITIL 4 Practice Guide." AXELOS Global Best Practice, 2020
    "The Guide to Managing Configuration Drift." UpGuard, 2017.

    Cybersecurity in Healthcare 2024

    Healthcare cybersecurity is a major concern for healthcare organizations and patients alike. In 2024, the healthcare industry faces several cybersecurity challenges, including the growing threat of ransomware, the increasing use of mobile devices in healthcare, and the need to comply with new regulations.

    Continue reading

    Decide What's Important and What Is Less So

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    Redefining the business impact analysis through the lens of value

    The Business Impact Analysis (BIA) is easily one of the most misunderstood processes in the modern enterprise. For many, the term conjures images of dusty binders filled with disaster recovery plans. A compliance checkbox exercise focused solely on what to do when the servers are smoking or the building is flooded. This view, while not entirely incorrect, is dangerously incomplete. It relegates the BIA to a reactive, insurance-policy mindset when it should be a proactive, strategic intelligence tool.

    Yes, I got that text from AI. So recognizable. But you know what? There is a kernel of truth in this.

    A modern BIA is about understanding and protecting value more than just about planning for disaster. That is the one thing we must keep in mind at all times. The BIA really is a deep dive into the DNA of the organization. It maps the connections between information assets, operational processes, and business outcomes. It answers the critical question, “What matters? And why ? And what is the escalating cost of its absence?”

    The Strategic Starting Point: A Top-Down Business Analysis

    To answer “what matters,” the process must begin at the highest level: with senior management and, ideally, the board. Defining the organization's core mission and priorities is a foundational governance task, a principle now embedded in European regulations like DORA.

    Rank the Business Units

    The process begins at the highest level with senior management. I would say, the board. They need to decide what the business is all about. (This is in line with the DORA rules in Europe.) The core business units or departments of the organization are ranked based on their contribution to the company's mission. This ranking is frequently based on revenue generation, but it can also factor in strategic importance, market position, or essential support functions. For example, the “Production” and “Sales” units might be ranked higher than “Internal HR Administration.” This initial ranking provides the foundational context for all subsequent decisions.

    I want to make something crystal clear: this ranking is merely a practical assessment. Obviously the HR and well being departments play a pivotal role in the value delivery of the company. Happy employees make for happy customers.  

    But, being a bit Wall-Streety about it, the sales department generating the biggest returns is probably only surpassed by the business unit producing the product for those sales. And with that I just said that the person holding the wrench, who knows your critical production machine, is your most valuable HR asset. Just saying.

    Identify Critical Functions Within Each Unit

    With the business units prioritized, the next step is to drill down into each one and identify its critical operational functions. The focus here is on processes, not technology. For the top-ranked “Sales” unit, critical functions might include:

    • SF-01: Processing New Customer Orders

    • SF-02: Managing the Customer Relationship Management (CRM) System

    • SF-03: Generating Sales Quotes

    • SF-04: Closing the Sale

    These functions are then rated against each other within the business unit to create a prioritized list of what truly matters for that unit to achieve its goals.

    And here I'm going to give you some food for thought. There will be a superficial geographical difference in importance. If you value continuity then new business may not be the top critical department. I can imagine this is completely counter intuitive. But remember that it is cheaper to keep and upsell an existing client than it is to acquire a new one.

    Information asset classification is a key component of resilience.

    With a clear map of what the business does, the next logical step is to identify what it uses to get it done. This brings us to the non-negotiable foundation of resilience: comprehensive information asset classification.

    Without knowing what you have, where it is, and what it's worth, any attempt at risk management is simply guesswork. You risk spending millions protecting low/mid-value data while leaving the crown jewels exposed (I guess your Ciso will have said something 😊). In this article, we will explore how foundational asset classification can evolve into a mature, value-driven impact analysis, offering a blueprint for transforming the BIA from a tactical chore into a strategic imperative.

    Before you can determine the effect of losing an asset, you must first understand the asset itself. Information asset classification is the systematic process of inventorying, categorizing, and assigning business value to your organization's data. Now that we have terabyte-scale data on servers, cloud environments, and countless SaaS applications, you have your work cut out for you. It is, however, a most critical investment in the risk management lifecycle.

    Classification forces an organization to look beyond the raw data and evaluate it through two primary lenses: criticality and sensitivity.

    • Criticality is a measure of importance. It answers the question: “How much damage would the business suffer if this asset were unavailable or corrupted?” This is directly tied to the operational functions that depend on the asset. The criticality of a customer database, for instance, is determined by the impact on the sales, marketing, and support functions that would grind to a halt without it. This translates to the availability rating. 

    • Sensitivity is a measure of secrecy. It answers the question: “What is the potential harm if this asset were disclosed to unauthorized parties?” This considers reputational damage, competitive disadvantage, legal penalties, and customer privacy violations. This translates to the confidentiality rating.

    Without this dual understanding, it's impossible to implement a proportional and cost-effective security program. The alternative is a one-size-fits-all approach, which invariably leads to one of two expensive failures:

    1. Overprotection: Applying the highest level of security controls to all information is prohibitively expensive and creates unnecessary operational friction. It's like putting a bank vault door on a broom closet.

    2. Underprotection: Applying a baseline level of security to all assets leaves your most critical and sensitive information dangerously vulnerable. It exposes your organization to unacceptable risk. Remember assigning an A2 rating to all your infra because it cannot be related to specific business processes? The “we'll take care of it at the higher levels” approach leads to exactly this issue.

    By understanding the criticality and sensitivity of assets, organizations can ensure that security efforts are directly tied to business objectives, making the investment in protection proportional to the asset's value. Proportionality is also embedded in new European legislation.

    A practical framework for executing classification exercises

    While the concept is straightforward, the execution can be complex. A successful classification program requires a methodical framework that moves from high-level policy to granular implementation. in this first stage, we're going to talk about data.

    Step 1: Define the Classification Levels

    The first step is to establish a simple, intuitive classification scheme. When you complicate it, you lose your people. Most organizations find success with a three- or four-tiered model, which is easy for employees to understand and apply. For example:

    • Public: Information intended for public consumption with no negative impact from disclosure (e.g., marketing materials, press releases).

    • Internal: Information for use within the organization but not overly sensitive. Its disclosure would be inconvenient but not damaging (e.g., internal memos on non-sensitive topics, general project plans).

    • Confidential: Sensitive business information that, if disclosed, could cause measurable damage to the organization's finances, operations, or reputation (e.g., business plans, financial forecasts, customer lists).

    • Restricted or secret: The most sensitive data that could cause severe financial or legal damage if compromised. Access is strictly limited on a need-to-know basis (e.g., trade secrets, source code, PII, M&A details).

    Step 2: Tackle the Data Inventory Problem

    This is often the most challenging phase: identifying and locating all information assets. You must create a comprehensive inventory and detail not just the data itself but its entire context:

    • Data Owners: The business leader accountable for the data and for determining its classification.

    • Data Custodians: The IT or operational teams responsible for implementing and managing the security controls on the data.

    • Location: Where does the data live? Is it in a specific database, a cloud storage bucket, a third-party application, or a physical filing cabinet?

    • External Dependencies: Crucially, this inventory must extend beyond the company's walls. Which third-party vendors (payroll processors, cloud hosting providers, marketing agencies) handle, store, or transport your data? Their security posture is now part of your risk surface. In Europe, this is now a foundation of your data management through GDPR, DORA, the AI Act and other legislation. 

    Step 3: Establish a Lifecycle Approach

    Information isn't static. Its value and handling requirements can change over its lifecycle. Your classification process must define clear rules for each stage:

    • Creation: How is data classified when it's first created? How is it marked (e.g., digital watermarks, document headers)?

    • Storage & Use: What security controls apply to each classification level at rest and in transit (e.g., encryption standards, access control rules)? What about legislative initiatives?

    • Archiving & Retention: How long must the data be kept to meet business needs and legal requirements? What about external storage?

    • Destruction: What are the approved methods for securely destroying the data (e.g., cryptographic erasure, physical shredding) once it's no longer required?

    Without clear, consistent handling standards for each level, the classification labels themselves are meaningless. The classification directly dictates the required security measures.

    The hierarchy of importance.

    This dual (business processes and asset classification) top-down approach to determining criticality is often referred to as the 'hierarchy of importance,' which helps in systematically prioritizing assets based on their business value.

    Once assets are inventoried, the next step is to systematically determine their criticality. Randomly assigning importance to thousands of assets is futile. A far more effective method is a top-down, hierarchical approach that mirrors the structure of the business itself. This method creates a clear “chain of criticality,” where the importance of a technical asset is directly derived from the value of the business function it supports.

    Map the Supporting Assets and Resources

    Only now, once you have clearly defined the critical business functions and prioritized them, can you finally map the specific assets and resources they depend on. These are the people, technology, and facilities that enable the function. For the critical function “Processing New Customer Orders,” the supporting assets might include:

    • Application: SAP ERP System (Module SD)

    • Database: Oracle Customer Order Database

    • Hardware: Primary ERP Server Cluster

    • Personnel: Sales team and Order Entry team

    The criticality of the “Oracle Customer Order Database” is now clear. It is clearly integrated into the business; it is critically important because it is an essential asset for a top-priority function (SF-01) within a top-ranked business unit (“Sales”). This top-down structure provides a clear, business-justified view of risk that management can easily understand. It allows you to see precisely how a technical risk (e.g., a vulnerability in the Oracle database) can bubble up to impact a core business operation.

    From Criticality to Consequence: Master Impact Analysis

    With a clear understanding of what's indispensable, the BIA can now finally move to its core purpose: analyzing the tangible and intangible impacts of a disruption over time. A robust impact analysis prevents “impact inflation,” which is the common tendency to focus solely on unrealistic scenarios or self-importance assurances, as this just causes management to discount your findings. That just causes management to discount your findings. A more credible approach uses a range of outcomes that paint a realistic picture of escalating damage over time.

    Your analysis should assess the loss of the four core pillars of information security:

    • Loss of Confidentiality: The unauthorized disclosure of sensitive information. The impact can range from legal fines for a data breach to the loss of competitive advantage from a leaked product design.

    • Loss of Integrity: The unauthorized or improper modification of data. This can lead to flawed decision-making based on corrupted reports, financial fraud, or a complete loss of trust in the system.

    • Loss of Availability: The inability to access a system or process. This is the most common focus of traditional BIA, leading to lost productivity, missed sales, and an inability to deliver services.

    • Insecurity around Authenticity: Your ability to ensure you receive data from the expected party. 

    This brings us to the CIAA rating, which encompasses Confidentiality, Integrity, Availability, and Authenticity, providing a comprehensive framework for assessing information security impacts.

    Qualitative vs. Quantitative Analysis

    Impacts can be measured in two ways, and the most effective BIAs use a combination of both:

    • Qualitative Analysis: This uses descriptive scales (e.g., High, Medium, Low) to assess impacts that are difficult to assign a specific monetary value to. This is ideal for measuring things like reputational damage, loss of customer confidence, or employee morale. Its main advantage is prioritizing risks quickly, but it lacks the financial precision needed for a cost-benefit analysis.

    • Quantitative Analysis: This assigns a specific monetary value ($) to the impact. This is used for measurable losses like lost revenue per hour, regulatory fines, or the cost of manual workarounds. The major advantage is that it provides clear financial data to justify security investments. For example, “This outage will cost us $100,000 per hour in lost sales” is a powerful statement when requesting funding for a high-availability solution.

    A mature analysis might involve scenario modeling—where we walk through a small set of plausible disruption scenarios with business stakeholders to define a range of outcomes (minimum, maximum, and most likely). This provides a far more nuanced and credible dataset that aligns with how management views other business risks.

    The additional lens: The Customer Value Chain Contribution (CVCC)©

    To elevate the BIA from an internal exercise to a truly strategic tool, we can apply one more lens: the Customer Value Chain Contribution (CVCC)©. This approach reframes the impact analysis to focus explicitly on the customer. Instead of just asking, “What is the impact on our business?” we ask, “What is the impact on our customer's experience and our ability to deliver value to them?”

    The CVCC method involves mapping your critical processes and assets to specific stages of the customer journey. For example:

    • Awareness/Acquisition: A disruption to the company website or marketing automation platform directly impacts your ability to attract new customers.

    • Conversion/Sale: An outage of the e-commerce platform or CRM system prevents customers from making purchases, directly impacting revenue and frustrating users at a key moment.

    • Service Delivery/Fulfillment: A failure in the warehouse management or logistics system means orders can't be fulfilled, breaking promises made to the customer.

    • Support/Retention: If the customer support ticketing system is down, customers with problems can't get help, leading to immense frustration and potential churn.

    By analyzing impact through the CVCC lens, the consequences become far more vivid and compelling. “Loss of the CRM system” becomes “a complete inability to process new sales leads or support existing customers, causing direct revenue loss and significant reputational damage.” This framing aligns the BIA directly with the goal of any business: creating and retaining satisfied customers. It transforms the discussion from technical risk to the preservation of the customer relationship and the value chain that supports it.

    From document to real value

    When you build your BIA on this framework, meaning that it is rooted in sound asset classification, structured by the correct top-down criticality analysis, and enriched by the customer-centric view of impact, then it is no longer a static document. It becomes the dynamic, strategic blueprint for organizational resilience.

    These insights generate business decisions:

    • Prioritized risk mitigation: they show exactly where to focus security efforts and resources for the greatest return on investment.

    • Justified security spending: they provide the quantitative and qualitative data needed to make a compelling business case for new security controls, technologies, and processes.

    • Informed recovery planning: they establish clear, business-justified Recovery Time Objectives (RTOs) and Recovery Point Objectives (RPOs) that form the foundation of any effective business continuity and disaster recovery plan.

    I'm convinced that this expanded vision of the business impact analysis embeds the right analytical understanding of value and risk into the fabric of the organization. I want you to move beyond the fear of disaster and toward a confident, proactive posture of resilience. Like that, you ensure that in a world of constant change and disruption, the things that truly matter are always understood, always protected, and always available.

    Always happy to chat.