Assess Your Readiness to Implement UCaaS

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  • Employees no longer work in the office all the time and have adopted a hybrid or remote policy.
  • Security is on your mind when it comes to the risks associated with data and voice across the internet.
  • You are unaware of the technology used by other departments, such as sales and marketing.

Our Advice

Critical Insight

  • The importance of doing your due diligence and building out requirements is paramount to deciding on what UCaaS solution works for you. Even if you decide not to pursue this cloud-based service, at least you have done your homework.
  • There are five reasons you should migrate to UCaaS: flexibility & scalability, productivity, enhanced security, business continuity, and cost savings. Challenge your selection with these criteria at your foundation and you cannot go wrong.

Impact and Result

With features such as messaging, collaboration tools, and video conferencing, UCaaS enables users to be more effective regardless of location and device. This can lead to quicker decision making and reduce communication delays.

Assess Your Readiness to Implement UCaaS Research & Tools

Besides the small introduction, subscribers and consulting clients within this management domain have access to:

1. Assess Your Readiness to Implement UCaaS Storyboard – Research that reviews the business drivers to move to a UCaaS solution.

In addition to examining the benefits of UCaaS, this deck covers how to drive toward an RFP and convince the C-suite to champion your UCaaS strategy.

  • Assess Your Readiness to Implement UCaaS Storyboard

2. UCaaS Readiness Questionnaire – Three sets of questions to help determine your organization's readiness to move to a UCaaS platform.

This questionnaire is a starting point. Sections include: 1) Current State Questionnaire, 2) IT Infrastructure Readiness Questionnaire, and 3) UCaaS Vendor Questionnaire. These questions can also be added to an RFP for UCaaS vendors you may want to work with.

  • UCaaS Readiness Questionnaire
[infographic]

Further reading

Assess Your Readiness to Implement UCaaS

Unified communication as a service (UCaaS) is already here. Find the right solution for your organization, whether it is Teams Phone or another solution.

Analyst Perspective

UCaaS is the solution to the hybrid and remote working world

Hybrid/remote work is a reality and there is little evidence to prove otherwise despite efforts to return employees to the office. A 2023 survey from Zippia says 74% of US companies are planning to or have implemented hybrid work policies. Given the reality of the new ways people work, there’s a genuine need for a UCaaS solution.

The days of on-premises private branch exchange (PBX) and legacy voice over internet protocol (VoIP) solutions are numbered, and organizations are examining alternative solutions to redundant desk phones. The stalwarts of voice solutions, Cisco and Avaya, have seen the writing on the wall for some time: the new norm must be a cloud-based solution that integrates via API with content resource management (CRM), email, chat, and collaboration tools.

Besides remaining agile when accommodating different work locations, it’s advantageous to be able to quickly scale and meet the needs of organizations and their employees. New technology is moving at such a pace that utilizing a UCaaS service is truly beneficial, especially given its AI, analytics, and mobile capabilities. Being held back by an on-premises solution that is capitalized over several years is not a wise option.

Photo of John Donovan
John Donovan
Principle Research Director, I&O Practice
Info-Tech Research Group

Insight Summary

Improved integration and communication in a hybrid world
Unified communication as a service (UCaaS) integrates several tools into one platform to provide seamless voice, video, chat, collaboration, sharing and much more. The ability to work from anywhere and the ability to use application programming interfaces (APIs) to integrate content resource management (CRM) and other productivity tools into a unified environment is a key component of employee productivity, whether at the office or remote, or even on mobile devices.

Simplify your maintenance, management, and support
Communication and voice using a cloud provisioner has many benefits and makes life easier for your IT staff. No more ongoing maintenance, upgrades, patching and managing servers or private branch exchanges (PBXs). UCaaS is easy to deploy, and due to its scalability and flexibility, users can easily be added or removed. Now businesses can retire their legacy technical debt of voice hardware and old desk phones that clutter the office.

Oversight on security
The utilization of a software as a service (SaaS) platform in UCaaS form does by design risk data breaches, phishing, and third-party malware. Fortunately, you can safeguard your organization’s security by ensuring the vendor you choose features SOC2 certification, taking care of encryption, firewalls, two-factor authentication and security incident handling, and disaster recovery. The big players in the UCaaS world have these features.

Executive Summary

Your Challenge

So, your legacy PBX is ready to be replaced. It has no support or maintenance contract, and you face a critical decision. You could face these challenges:

  • Employees no longer work in the office all the time and have adopted a hybrid or remote policy
  • Security risks associated with data and voice across the internet
  • Limited awareness of the technology used by some departments, such as sales and marketing

Common Obstacles

Businesses may worry about several obstacles when it’s time to choose a voice and collaboration solution. For example:

  • Concern over internet connectivity or disruptions
  • Uncertainty integrating systems with the platform
  • Unsure whether employees will embrace new tools/workflows that completely change how they work, collaborate, and communicate
  • Failure to perform due diligence when trying to choose the right solution for an organization

Info-Tech’s Approach

It’s critically important to perform due diligence and build out requirements when deciding what UCaaS solution works for you. Even if you decide not to pursue this cloud-based service, at least you will:

  • Determine your business case
  • Evaluate your roadmap for unified communication
  • Ask all the right questions to determine suitability

In this advisory deck, you will see a set of questions you must ask including whether Teams is suitable for your business.

Info-Tech Insight

Determine your communication and collaboration needs. Evaluate your current use of voice, video, chat, collaboration, sharing, and mobility whether for the office or remote work. Evaluate your security and regulatory requirements and needs. Determine the integration requirements when evaluating top vendors.

The evolution of unified communication

How we moved from fax machines and desk phones to an integrated set of tools on one platform in the cloud

A diagram that shows the evolution of unified communication from 1980s to 2020s.

Business drivers for moving to UCaaS

What organizations look to gain or save by moving to UCaaS solutions

Flexibility and scalability
Ability to add/remove users and services as appropriate for changing business needs, allowing for quick adaptation to changing markets.

Productivity
Offering features like messaging, collaboration tools, and video conferencing enables users to be more effective regardless of location and device. May lead to quicker decision making and reduced communication delays.

Cost savings
Eliminating the need for on-premises hardware and software, reducing maintenance and support costs. Predictable monthly billing.

Business continuity
Reducing risks of disruption or disaster. Allowing users to work from anywhere when the physical office is unavailable. Additional features can include disaster recovery and backup services.

Enhanced security
UCaaS providers usually offer advanced security and compliance features including encryption, firewall, intrusion detection, and certifications like HIPAA and SOC 2.

KPIs to demonstrate success

What key metrics should businesses measure to demonstrate a successful UCaaS project?
What improvements are needed?
What can be optimized?

KPI Measurement
User adoption rate
  • % of employees utilizing UCaaS solutions
  • # of users who completed UCaaS training/onboarding
  • # of calls or messages sent per user
Call quality and reliability
  • % of calls with good to excellent quality
  • # of dropped calls or call disruption
  • Mean opinion score (MOS) for video and voice quality
Cost savings
  • TCO for UCaaS compared to previous solution
  • Cost per month for UCaaS
  • Reduced hardware/maintenance and communication costs
Improved productivity
  • Time saved with streamlined comms workflows
  • # of successful collaborative projects or meetings
  • Improved speed and quality for customer service or support
Customer satisfaction
  • Net promoter score or CSAT
  • Positive customer reviews
  • Time-to-resolution of customer issues
Scalability
  • Ability to add/remove/change user features as needed
  • Time to deploy new UCaaS features
  • Scalability of network to support increased UCaaS usage

What are the surveys telling us?

Different organizations adopt UCaaS solutions for different reasons

95%

Collaboration: No Jitter’s study on team collaboration found that 95% of survey respondents think collaborative communication apps are a necessary component of a successful communications strategy.
Source: No Jitter, 2018.

95%

Security: When deploying remote communication solutions, 95% of businesses say they want to use VPN connections to keep data private.
Source: Mitel, 2018.

31%

Flexibility: While there are numerous advantages to cloud-based communications, 31% of companies intend to use UCaaS to eliminate technical debt from legacy systems and processes.
Source: Freshworks, 2019.

UCaaS adoption

While many organizations are widely adopting UCaaS, they still have data security concerns

UCaaS deployments are growing

UCaaS is growing at a rate that shows the market for UC is moving toward cloud-based voice and collaboration solutions at a rate of 29% year over year.

Source: Synergy Research Group, 2017.

Security is still a big concern

While it’s increasingly popular to adopt cloud-based unified communication solutions, 70% of those companies are still concerned about their data security.

Source: Masergy, 2022.


Concerns around security range from encrypting conversations to controlling who has access to what data in the organization’s network to how video is managed on emerging video communications platforms.

Info-Tech Insight

Ensure you maintain a robust security posture with your data regardless of where it is being stored. Security breaches can happen at any location.

UCaaS vs. on-premises UC

A diagram that shows UCaaS benefits

Main benefits of UCaaS

  • Rapid deployment: Cloud hosting provides the ability to deploy quickly.
  • Ease of management: It’s no longer necessary for companies to manage communications across multiple platforms and devices.
  • Better connection: The communication flow across teams and with customers is faster and easier with phone, messaging, audio and video conferencing available in one place.
  • Scalability: Since UCaaS is an on-demand service, companies can scale their communication needs to what’s immediately required at an affordable price.

Info-Tech Insight

There are five reasons you should migrate to UCaaS. They are advanced technology, easily scalable, cost efficiencies, highly available, and security. There are always outliers, but these five criteria are a reliable foundation when assessing a vendor/product.

UCaaS architecture

The 6 primary elements of UCaaS

Unified communications as a service (UCaaS) is a cloud-based subscription service primarily for communication tools such as voice, video, messaging, collaboration, content sharing, and other cloud services over the internet. It uses VoIP to process calls.

The popularity of UCaaS is increasing with the recent trend of users working remotely full or part-time and requiring collaboration tools for their work.

  • The main benefit to businesses is the ability to remove on-premises hardware and reduce technical debt.
  • Additionally, it removes the need for expensive up-front capital costs and reduces communications costs.
  • From a productivity perspective, delivering these services under one platform/service increases effective collaboration and allows instant communication regardless of device or location.

A diagram that shows protocols

Features available to UCaaS/UC

Must-haves vs. nice-to-haves

A diagram that shows Must-haves vs. nice-to-haves UC features

Info-Tech Insight

Decide what matters most to the organization when choosing the UC platform and applications. Divide criteria into must-have vs. nice-to-have categories.

Security and UCaaS

  • Maintain company integrity
  • Enhance data security
  • Regulatory compliance
  • Reduce risk of fraud
  • Protect data for multiple devices

What are the concerns? What is at risk?

  • DDoS attacks: Enterprise transactions are paralyzed by flooding of data across the network preventing access
  • Phishing: Users are tricked into clicking a URL and sharing an organization’s sensitive data
  • Ransomware: Malicious attack preventing the business from accessing data and demanding a ransom for access
  • Third-party malware: Software infected with a virus, trojan horse, worms, spyware, or even ransomware with malicious intent

Security solutions in UCaaS

End-to-end encryption is critical

SRTP

  • Secure real-time protocol is a cryptographic protocol used to secure voice & video calls over IP networks
  • SRTP provides encryption, message authentication, and integrity protection for voice and data packets. Using advanced encryption standard (AES) reduces chance of DDoS attacks

TLS

  • Transport layer security (TLS) is a cryptographic protocol that secures data in transit over the internet, protecting from interception and tampering

VPNs and firewalls

  • Virtual private networks (VPNs) are used to secure and encrypt connections between remote devices and the network. UCaaS providers can use VPN to secure access from remote locations
  • Firewalls are your primary line of defense against unauthorized traffic entering or leaving the network

SIP

  • Session initiated protocol (SIP) over TLS is used to initiate and terminate video and voice calls over the internet. UCaaS providers often use SIP over TLS to encrypt and secure SIP messages

SSH

  • Secure shell (SSH) is a cryptographic network protocol used to secure remote access and communications over the network. SSH is often used by UCaaS providers to secure remote management and configuration of systems

Info-Tech Insight

Encryption is a must for securing data and voice packets across the internet. These packets can be vulnerable to eavesdropping techniques and local area network (LAN) breaches. This risk must be mitigated from end to end.

UCaaS

Seven vendors competing with Microsoft’s integrated suite of collaboration tools

Zoom

A logo of Zoom
Best for large meetings and webinars

Key features:

  • Virtual meetings up to 300 users, up to 1,000 with enterprise version
  • Team chat
  • Digital whiteboard
  • Phone

RingCentral

A logo of RingCentral
Best for project management collaboration tools

Key features:

  • Video conferencing up to 200 users
  • Chat
  • Voice calls
  • Video polls and captioning
  • Digital whiteboard

Nextiva

A logo of Nextiva
Best for CRM support, best-in-class functionality and features

Key features:

  • Single dashboard
  • Chat
  • Cospace collaboration tool
  • Templates
  • Voice and call pop

GoTo Connect

A logo of GoTo Connect
Best for integration with other business apps

Key features:

  • Video conferencing up to 250 participants
  • Meeting transcripts
  • Dial plan

Dialpad

A logo of Dialpad
Best for small companies under 15 users

Key features:

  • Video meetings up to 15 participants
  • AI transcripts with call summary
  • Call controls share screen, switch between devices
  • Channel conversations with calendar app

WebEx

A logo of WebEx
Only vendor offering real-time translation & closed captioning

Key features:

  • Video meetings up to 200 participants
  • Calling features with noise removal, call recording, and transcripts
  • Live polling and Q&A

Google Workspace

A logo of Google Workspace
Best for whole team collaboration for docs and slides

Key features:

  • Google meet video
  • Collaboration on docs, sheets, and slides
  • Google chat and spaces
  • Calendars with sync updates with Gmail and auto-reminders

Avaya and Cisco

The major players in the VoIP on-premises PBX world have moved to a cloud experience to compete with Microsoft and other UCaaS players

Avaya offers the OneCloud UC platform. It is one of the last UC vendors to offer on-premises solutions. In a market which is moving to the cloud at a serious pace, Avaya retains a 14% share. It made a strategic partnership with RingCentral in 2019 and in February 2021 they formed a joint venture which is now called Avaya Cloud Office, a UCaaS solution that integrates Avaya’s communication and collaboration solution with the RingCentral cloud platform.

With around 33% of the UC market, Cisco also has a selection of UC products and services for on-premises deployment and the cloud, including WebEx Calling, Jabber, Unity Connections for voice messaging, and Single Number Reach for extensive telephony features.

Both vendors support on-premises and cloud-based solutions for UC.

Services provided by Avaya and Cisco in the UCaaS space

A logo of Avaya Cloud Office
Avaya Cloud Office

  • Voice calling: Cloud-based phone system over the internet with call forwarding, call transfer, voice mail, and more
  • Video conferencing: Virtual meetings for real-time collaboration, screen sharing, virtual backgrounds, video layout, meeting recording, whiteboarding and annotation, and virtual waiting room
  • Messaging: A feature that allows users to send and receive instant messages and SMS text messaging on the same platform
  • Collaboration: Work together on documents and projects in real time. File sharing and task management
  • Contact center: Manage customer interactions across voice, email, chat, and social media
  • Mobile app: Allows users to access communication and collaboration features on smartphones and tablets

A logo of Cisco WebEx
Cisco WebEx

  • Voice calling: Cisco WebEx calling provides cloud-based phone system over the internet including call forwarding, transfer, and voice mail
  • Video conferencing: Features include virtual meeting and real-time collaboration, screen sharing, and virtual backgrounds and layouts, highly scalable to large audiences
  • Messaging: Features include chat and SMS
  • Collaboration: Allows users to work together on docs and projects in real time, including file sharing and task management
  • Contact center: Multiple contact center solutions offered for small, medium, and large enterprises
  • Mobile app: Software clients for Jabber on cellphones
  • Artificial intelligence: Business insights, automatic transcripts, notes, and highlights to capture the meeting

Service desk and contact center cloud options

INDUSTRY: All industries
SOURCE: Software reviews

What vendors offer and what they don’t

RingCentral integrates with some popular contact centers such as Five 9, Talkdesk and Sharpen. They also have a built-in contact center solution that can be integrated with their messaging and video conferencing tools.

GoToConnect integrates with several leading customer service providers including Zendesk and Salesforce Service Cloud They also offer a built-in contact center solution with advanced call routing and management features.

WebEx integrates with a variety of contact center and customer service platforms including Five9, Genesys, and ServiceNow.

Dialpad integrates with contact center platforms such as Talkdesk and ServiceNow as well as CRM tools such as Salesforce and HubSpot.

Google Workspace integrates with third-party contact center platforms through their Google Cloud Contact Center AI offering.

SoftwareReviews

A diagram that shows some top cloud options in Software reviews

UCaaS comparison table

A diagram of a UCaaS comparison table
* Some reported issues around sound and voice quality may be due to network
**Limited to certain plans

Differences between UCaaS and CPaaS

UCaaS

CPaaS

Defined

Unified communication as a service – a cloud-based platform providing a suite of tools like voice, video messaging, file sharing & contact center.

Communication platform as a service – a cloud-based platform allowing developers to use APIs to integrate real-time communications into their own applications.

Functionality

Designed for end users accessing a suite of tools for communication and collaboration through a unified platform.

Designed for developers to create and integrate comms features into their own applications.

Use cases

Replace aging on-premises PBX systems with consolidated voice and collaboration services.

Embedded communications capabilities into existing applications through SDKs, Java, and .NET libraries.

Cost

Often has a higher cost depending on services provided which can be quite comprehensive.

Can be more cost effective than UCaaS if the business only requires a few communication features Integrated into their apps.

Customization

Offers less customization as it provides a predefined suite of tools that are rarely customized.

Highly flexible and customizable so developers can build and integrate to fit unique use cases.

Vendors

Zoom, MS Teams, Cisco WebEx, RingCentral 8x8, GoTo Meeting, Slack, Avaya & many more.

Twilio, Vonage, Pivo, MessageBird, Nexmo, SignalWire, CloudTalk, Avaya OneCloud, Telnyx, Voximplant, and others.

Microsoft Teams Phone

UCaaS for Microsoft 365

Consider your approach to the telephony question. Microsoft incorporates telephony functionality with their broader collaboration suite. Other providers do the opposite.

Microsoft’s voice solution

These options allow you to plan for an all-cloud solution, connect to your own carrier, or use a combination of all cloud with a third-party carrier. Caveat: Calling plans must be available in your country or region.

How do you connect with the public switched telephone network (PSTN)?

Microsoft has three options for connecting the phone system to the PSTN:

Calling Plan

  • Uses Microsoft's phone system and adds a domestic and international calling plan, which enables worldwide calling but depends on your chosen license
  • Since PSTN Calling Plan operates out of Microsoft 365, you are not required to deploy/maintain on-premises hardware
  • Customers can connect a supported session border controller (SBC) via direct routing if it’s necessary to operate with third-party PBX analog devices or other voice solutions supported by the SBC
  • You can assign your phone numbers directly in the Teams Admin Center

This plan will work for you if:

  • There is a calling plan available in your region
  • You don’t need to maintain your PSTN carrier
  • You want to use Microsoft's managed PSTN
  • No SBC is necessary in your organization
  • Teams provides all the features your business needs

Operator Connect

  • Leverage existing contracts or find a new operator from a selection of participating operators
  • Operator-managed infrastructure, your operator manages PSTN calling services and SBC
  • Faster, easier deployment, quickly connect to your operator and assign phone numbers directly from Teams Admin Center
  • Enhanced support and reliability, operators provide technical support and shared service level agreements
  • Customers can connect a supported SBC via Direct Routing for interoperability with third-party PBXs, analog devices, and other third-party voice solution equipment supported by SBC

This plan will work for you if:

  • There is no calling plan available in your region
  • Your preferred carrier participates in the Microsoft operator connect plan
  • You are looking to get a new operator that enables calling in Teams

Direct Routing

  • Connect your own supported SBC to Microsoft Phone System directly without needing additional on-premises software
  • Use virtually any voice solution carrier with Microsoft Phone System
  • Can be configured and managed by customers or by your carrier or partner (ask if your carrier or partner provides this option)
  • Configure interoperability between your voice solution equipment (e.g., a third-party PBX and analog devices) and Microsoft Phone System
  • Assign phone numbers directly from Teams Admin Center

This plan will work for you if:

  • You want to use Teams with Phone System
  • You need to retain your current PSTN carrier
  • You want to mix routing – some calls are going via Calling Plans, some via your carrier
  • You need to interoperate with third-party PBXs and/or equipment such as overhead pagers, analog devices
  • Teams has all the features that your organization requires


For more information, go to Microsoft Teams call flows.

Teams phone architecture

Microsoft offers three options that can be deployed based on several factors and questions you must answer.

Microsoft Teams phone considerations when connecting to a PSTN

  • Do you want to move on-premises users to the cloud?
  • Is Microsoft's PSTN Calling Plan available in your region?
  • Is your preferred operator a participant in the Microsoft Operator Connect Program?
  • Do you want or need to keep your current voice carrier (e.g., does an existing contract require you to do so)?
  • Do you have an existing on-premises legacy PBX that you want or need to keep?
  • Does your current legacy PBX offer unique business-critical features?
  • Do all/any of your users require features not currently offered in Phone System?

1. Phone System with Calling Plan

All in the cloud for Teams users
A diagram that shows Phone System with Calling Plan.

Infrastructure requirements:

Requires uninterrupted connection with Microsoft 365 Yes
Available worldwide* No
Requires deploying and maintaining a supported session border controller (SBC) No
Requires contract with third-party carrier No

*List of countries where calling plans are available: aka.ms/callingplans

2. Phone System with own carrier via operator connect

Phone system in the cloud; connectivity to on-premises voice network for Teams users
A diagram that shows Phone System with own carrier via operator connect

Infrastructure requirements:

Requires uninterrupted connection with Microsoft 365 Yes
Available worldwide* No
Requires deploying and maintaining a supported session border controller (SBC) No
Requires contract with third-party carrier Yes

*List of countries where Operator Connect is available: aka.ms/operatorconnect

3. Phone System with own carrier via Direct Routing

Phone system in the cloud; connectivity to on-premises voice network for Teams users
A diagram that shows Phone System with own carrier via Direct Routing

Infrastructure requirements:

Requires uninterrupted connection with Microsoft 365 Yes
Available worldwide Yes
Requires deploying and maintaining a supported session border controller (SBC) Yes
Requires contract with third-party carrier* Yes

*Unless deployed as an option to provide connection to third-party PBX, analog devices, or other voice equipment for users who are on Phone System with Calling Plans


A Metrigy study found that 70% of organizations adopting MS Teams are using direct routing to connect to the PSTN
Note: Complex organizations with varying needs can adopt all three options simultaneously.

Avoid overpurchasing Microsoft telephony

Microsoft telephony products on a page

A diagram that shows Microsoft telephony products

Pros:

  • The complete package: sole-sourcing your environment for simpler management
  • Users familiar with Microsoft will only have one place to go for telephony
  • You can bring your own provider and manage your own routing, giving you more choice
  • This can keep costs down as you do not have to pay for calling plan services
  • You can choose your own third-party solution while still taking advantage of the integrations that make Microsoft so attractive as a vendor

Cons:

  • The most expensive option of the three
  • Less control and limited features compared to other pure-play telephony vendors
  • This service requires expertise in managing telephony infrastructure
  • Avoiding the cloud may introduce technical debt in the long term
  • You will have to manage integrations and deal with limited feature functionality (e.g. you may be able to receive inbound calls but not make outbound calls)

Why does it matter?

Phone System is Microsoft’s answer to the premises-based private branch exchange (PBX) functionality that has traditionally required a large capital expenditure. The cloud-based Phone System, offered with Microsoft’s highest tier of Microsoft/Office 365 licensing, allows Skype/Teams customers access to the following features (among others):

  • PSTN telephony (inbound and outbound)
  • Auto attendants (a menu system for callers to navigate your company directory)
  • Call forwarding, voice mail, and transferring
  • Caller ID
  • Shared lines
  • Common area phones

Phone System, especially the Teams version, is a fully-featured telephony solution that integrates natively with a popular productivity solution. Phone System is worth exploring because many organizations already have Teams licenses.

Key insights

  1. Don’t pay twice for the same service (unless you must). If you already have M/O365 E5 customer, Teams telephony can be a great way to save money and streamline your environment.
  2. Consider your approach to the telephony question. Microsoft incorporates telephony functionality into a broader collaboration suite. Other providers do the opposite. This reflects their relative strengths.
  3. Teams is a platform. You can use it as a front end for other telephone services. This might make sense if you have a preferred cloud PBX provider.

Sources

“Plan your Teams voice solution,” Microsoft, 2022.

“Microsoft Calling Plans for Teams,” Microsoft, 2023.

“Plan Direct Routing,” Microsoft, 2023.

“Cisco vs. Microsoft Cloud Calling—Discussing the Options,” UC Today, 2022.

“Microsoft Teams Phone Systems: 5 Deployment Options in 2020,” AeroCom, 2020.

Contact Center and Teams integration

Three Teams integration options

If you want to use a certified and direct routing solution for Teams Phone, use the Connect model.

If you want to use Azure bots and the Microsoft Graph Communication APIs that enable solution providers to create the Teams app, use the Extend model.

If you want to use the SDK that enables solution providers to embed native Teams experiences in their App, use the Power model (under development).

The Connect model features

The Extend model features

The Power model features (TBD)

Office 365 authN for agents to connect to their MS tenant from their integrated CCaaS client

Team graph APIs and Cloud Communication APIs for integration with Teams

Goal: One app, one screen contact center experience

Use Teams to see when agents are available

Teams-based app for agent experience Chat and collaboration experience integrated with the Teams Client

Goal: Adapt using software development kits (SDKs)

Transfers and groups call support for Teams

Teams as the primary calling endpoint for the agent

Goal: One dashboard experience

Teams Graph APIs and Cloud communication APIs for integration with Teams

Teams' client calling for the all the call controls. Preserve performance & quality of Teams client experience

Multi-tenant SIP trunking to support several customers on solution provider’s SBC

Agent experience apps for both Teams web and mobile client

Solution providers to use Microsoft certified session border controller (SBC)

Analytics workflow management role-based experience for agents in the CaaS app in Teams

Teams phone network assessment

Useful tools for Microsoft network testing and Microsoft Teams site assessment

Plan network basics

  • Does your network infrastructure have enough capacity? Consider switch ports, wireless access points, and other coverage.
  • If you use VLANs and DHCP, are your scopes sized accordingly?
  • Evaluate and test network paths from where devices are deployed to Microsoft 365.
  • Open the required firewall ports and URLs for Microsoft 365 as per guidance.
  • Review and test E911 requirements and configuration for location accuracy and compliance.
  • Avoid using a proxy server and optimize media paths for reliability and quality.

What internet speed do I need for Teams calls?

  • Microsoft Teams uses about 1.2 Mbps for HD video calling (720p), 1.5 Mbps for 1080p, 500 kbps for standard quality video (360p). Group video requires about 1 Mbps, HD group video uses about 2 Mbps.

Key physical considerations

  • Power: Do you have enough electrical outlets? If the device needs an external power source, how close can you position it to an outlet?
  • Device placement: Where will your device be located? Review desk stands, wall mounts, and other accessories from the original equipment manufacturer (OEM).
  • Security: Does your device need to be locked in certain spaces?
  • Accessibility: Does the device meet the accessibility requirements of its primary user? Consider where it's placed, wire length, and handset or headset usability.

Prepare your organization's network for Microsoft Teams

Plan your Teams voice solution

Check your internet connection for Teams Phone System

Teams Phone Mobile

UCaaS Activity

Questions that must be addressed by your business and the vendor. Site surveys and questionnaires for your assessment

Activity: Questionnaire

Input: Evaluate your current state, Network readiness
Output: Decisions on readiness, Gaps in infrastructure readiness, Develop a project plan
Materials: UCaaS Readiness Questionnaire
Participants: Infrastructure Manager, Project Manager, Network Engineer, Voice Engineer

As a group, read through the questions on Tabs 1 and 2 of the UCaaS Readiness Questionnaire workbook. The answers to the questions will determine if you have gaps to fill when determining your readiness to move forward on a UCaaS solution.

You may produce additional questions during the session that pertain to your specific business and situation. Please add them to the questionnaire as needed.

Record your answers to determine next steps and readiness.

When assessing potential vendors, use Tab 3 to determine suitability for your organization and requirements. This section may be left to a later date when building a request for proposal (RFP).

Call #1: Review client advisory deck and next steps.

Call #2: Assess readiness from answers to the Tab 1 questions.

Download the UCaaS Readiness Questionnaire here

Critical Path – Teams with Phone System Deployment

A diagram that shows Critical Path – Teams with Phone System Deployment

Example Ltd.’s Communications Guide

A diagram that shows Example Ltd.’s Communications Guide

[Insert Organization Name]’s Communications Guide

A diagram that shows [Insert Organization Name]’s Communications Guide

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Communication and collaboration portfolios are overburdened with redundant and overlapping services. Between Office 365, Slack, Jabber, and WebEx, IT is supporting a collection of redundant apps. This redundancy takes a toll on IT, and on the user.

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Implement a Transformative IVR Experience That Empowers Your Customers

Learn the strategies that will allow you to develop an effective interactive voice response (IVR) framework that supports self-service and improves the customer experience.

Bibliography

“8 Security Considerations for UCaaS.” Tech Guidance, Feb. 2022. Accessed March 2023.

“2022 UCaaS & CCaaS market trends snapshot.” Masergy, 2022. Web.

“All-in-one cloud communications.” Avaya, 2023. Accessed April 2023. Web.

Carter, Rebekah. “UC Case Study in Focus: Microsoft Teams and GroupM.” UC Today, 9 May 2022. Accessed Feb. 2023.

“Cisco Unified Communications Manager Cloud (Cisco UCM Cloud) Data Sheet.” Cisco, 15 Sept. 2021. Accessed Jan. 2023.

“Cloud Adoption as Viewed by European Companies: Assessing the Impact on Public, Hybrid and Private Cloud Communications.” Mitel, 2018. Web.

De Guzman, Marianne. “Unified Communications Security: The Importance of UCaaS Encryption.” Fit Small Business, 13 Dec. 2022. Accessed March 2023.

“Evolution of Unified Communications.” TrueConf, n.d. Accessed March 2023. Web.

Froehlich, Andrew. “Choose between Microsoft Teams vs. Zoom for conference needs.” TechTarget, 7 May 2021. Accessed March 2023.

Gerwig, Kate. “UCaaS explained: Guide to unified communications as a service.” TechTarget, 29 March 2022. Accessed Jan. 2023.

Irei, Alissa. “Emerging UCaaS trends include workflow integrations and AI.” TechTarget, 21 Feb 2020. Accessed Feb. 2023.

Kuch, Mike. “What Is Unified Communications as a Service (UCaaS)?” Avaya, 27 Dec. 2022. Accessed Jan. 2023.

Lazar, Irwin. “UC vendors extend mobile telephony capabilities.” TechTarget, 10 Feb. 2023. Accessed Mar 2023.

McCain, Abby. "30 Essential Hybrid Work Statistics [2023]: The Future of Work." Zippia, 20 Feb. 2023. Accessed Mar 2023.

“Meet the modern CIO: What CEOs expect from their IT leaders.” Freshworks, 2019. Web.

“A New Era of Workplace Communications: Will You Lead or Be Left Behind.” No Jitter, 2018. Web.

Plumley, Mike, et al. “Microsoft Teams IT architecture and voice solutions posters.’” Microsoft Teams, Microsoft, 14 Feb. 2023. Accessed March 2023.

Rowe, Carolyn, et al. “Plan your Teams voice solution” Microsoft Learn, Microsoft, 1 Oct. 2022.

Rowe, Carolyn, et al. “Microsoft Calling Plans for Teams.” Microsoft Learn, Microsoft, 23 May 2023.

Rowe, Carolyn, et al. “Plan Direct Routing.” Microsoft Learn, Microsoft, 20 Feb. 2023.

Scott, Rob. “Cisco vs. Microsoft Cloud Calling—Discussing the Options,” UC Today, 21 April 2022.

Smith, Mike. “Microsoft Teams Phone Systems: 5 Deployment Options in 2020.” YouTube, uploaded by AeroCom Inc, 23 Oct. 2020.

“UCaaS - Getting Started With Unified Communications As A Service.” Cloudscape, 10 Nov. 2022. Accessed March 2023.

“UCaaS Market Accelerating 29% per year; RingCentral, 8x8, Mitel, BroadSoft and Vonage Lead.” Synergy Research Group, 16 Oct. 2017. Web.

“UCaaS Statistics – The Future of Remote Work.” UC Today, 21 April 2022. Accessed Feb. 2023.

“Workplace Collaboration: 2021-22.” Metrigy, 27 Jan. 2021. Web.

Establish Realistic IT Resource Management Practices

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  • Parent Category Name: Portfolio Management
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  • As CIO, you oversee a department that lacks the resource capacity to adequately meet organizational demand for new projects and services.
  • More projects are approved by the steering committee (or equivalent) than your department realistically has the capacity for, and you and your staff have little recourse to push back. If you have a PMO – and that PMO is one of the few that provides usable resource capacity projections – that information is rarely used to make strategic approval and prioritization decisions.
  • As a result, project quality and timelines suffer, and service delivery lags. Your staff are overallocated, but you lack statistical evidence because of incomplete estimates, allocations, and very little accurate data.

Our Advice

Critical Insight

  • IT’s capacity for new project work is largely overestimated. Much of IT’s time is lost to tasks that go unregulated and untracked (e.g. operations and support work, break-fixes and other reactive work) before project work is ever approved. When projects are approved, it is done so with little insight or concern for IT’s capacity to realistically complete that work.
  • The shift to matrix work structures has strained traditional methods of time tracking. Day-to-day demand is chaotic, and staff are pulled in multiple directions by numerous people. As fast-paced, rapidly changing, interruption-driven environments become the new normal, distractions and inefficiencies interfere with productive project work and usable capacity data.
  • The executive team approves too many projects, but it is not held to account for this malinvestment of time. Instead, it’s up to individual workers to sink or swim, as they attempt to reconcile, day after day, seemingly infinite organizational demand for new services and projects with their finite supply of working hours.

Impact and Result

  • Instill a culture of capacity awareness. For years, the project portfolio management (PPM) industry has helped IT departments report on demand and usage, but has largely failed to make capacity part of the conversation. This research helps inject capacity awareness into project and service portfolio planning, enabling IT to get proactive about constraints before overallocation spirals, and project and service delivery suffers.
  • Build a sustainable process. Efforts to improve resource management often falter when you try to get too granular too quickly. Info-Tech’s approach starts at a high level, ensuring that capacity data is accurate and usable, and that IT’s process discipline is mature enough to maintain the data, before drilling down into greater levels of precision.
  • Establish a capacity book of record. You will ultimately need a tool to help provide ongoing resource visibility. Follow the advice in this blueprint to help with your tool selection, and ensure you meet the reporting needs of both your team and executives.

Establish Realistic IT Resource Management Practices Research & Tools

Start here – read the Executive Brief

Read our concise Executive Brief to find out why you should develop a resource management strategy, review Info-Tech’s methodology, and understand the ways we can support you in completing this project.

Besides the small introduction, subscribers and consulting clients within this management domain have access to:

1. Take stock of organizational supply and demand

Set the right resource management approach for your team and create a realistic estimate of your resource supply and organizational demand.

  • Balance Supply and Demand with Realistic Resource Management Practices – Phase 1: Take Stock of Organizational Supply and Demand
  • Resource Management Supply-Demand Calculator
  • Time Audit Workbook
  • Time-Tracking Survey Email Template

2. Design a realistic resource management process

Build a resource management process to ensure data accuracy and sustainability, and make the best tool selection to support your processes.

  • Balance Supply and Demand with Realistic Resource Management Practices – Phase 2: Design a Realistic Resource Management Process
  • Resource Management Playbook
  • PPM Solution Vendor Demo Script
  • Portfolio Manager Lite 2017

3. Implement sustainable resource management practices

Develop a plan to pilot your resource management processes to achieve maximum adoption, and anticipate challenges that could inhibit you from keeping supply and demand continually balanced.

  • Balance Supply and Demand with Realistic Resource Management Practices – Phase 3: Implement Sustainable Resource Management Practices
  • Process Pilot Plan Template
  • Project Portfolio Analyst / PMO Analyst
  • Resource Management Communications Template
[infographic]

Workshop: Establish Realistic IT Resource Management Practices

Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

1 Take Stock of Organizational Supply and Demand

The Purpose

Obtain a high-level view of current resource management practices.

Identify current and target states of resource management maturity.

Perform an in-depth time-tracking audit and gain insight into how time is spent on project versus non-project work to calculate realized capacity.

Key Benefits Achieved

Assess current distribution of accountabilities in resource management.

Delve into your current problems to uncover root causes.

Validate capacity and demand estimations with a time-tracking survey.

Activities

1.1 Perform a root-cause analysis of resourcing challenges facing the organization.

1.2 Create a realistic estimate of project capacity.

1.3 Map all sources of demand on resources at a high level.

1.4 Validate your supply and demand assumptions by directly surveying your resources.

Outputs

Root-cause analysis

Tab 2 of the Resource Management Supply-Demand Calculator, the Time Audit Workbook, and survey templates

Tabs 3 and 4 of the Resource Management Supply-Demand Calculator

Complete the Time Audit Workbook

2 Design a Realistic Resource Management Process

The Purpose

Construct a resource management strategy that aligns with your team’s process maturity levels.

Determine the resource management tool that will best support your processes.

Key Benefits Achieved

Activities

2.1 Action the decision points in Info-Tech’s seven dimensions of resource management.

2.2 Review resource management tool options, and depending on your selection, prepare a vendor demo script or review and set up Info-Tech’s Portfolio Manager Lite.

2.3 Customize a workflow and process steps within the bounds of your seven dimensions and informed by your tool selection.

Outputs

A wireframe for a right-sized resource management strategy

A vendor demo script or Info-Tech’s Portfolio Manager Lite.

A customized resource management process and Resource Management Playbook.

3 Implement Sustainable Resource Management Practices

The Purpose

Develop a plan to pilot your new processes to test whether you have chosen the right dimensions for maintaining resource data.

Develop a communication plan to guide you through the implementation of the strategy and manage any resistance you may encounter.

Key Benefits Achieved

Identify and address improvements before officially instituting the new resource management strategy.

Identify the other factors that affect resource productivity.

Implement a completed resource management solution.

Activities

3.1 Develop a pilot plan.

3.2 Perform a resource management start/stop/continue exercise.

3.3 Develop plans to mitigate executive stakeholder, team, and structural factors that could inhibit your implementation.

3.4 Finalize the playbook and customize a presentation to help explain your new processes to the organization.

Outputs

Process Pilot Plan Template

A refined resource management process informed by feedback and lessons learned

Stakeholder management plan

Resource Management Communications Template

Further reading

Establish Realistic IT Resource Management Practices

Holistically balance IT supply and demand to avoid overallocation.

Analyst perspective

Restore the right accountabilities for reconciling supply and demand.

"Who gets in trouble at the organization when too many projects are approved?

We’ve just exited a period of about 20-25 years where the answer to the above question was usually “nobody.” The officers of the corporation held nobody to account for the malinvestment of resources that comes from approving too many projects or having systemically unrealistic project due dates. Boards of directors failed to hold the officers accountable for that. And shareholders failed to hold boards of directors accountable for that.

But this is shifting right under our feet. Increasingly, PMOs are being managed with the mentality previously reserved for those in the finance department. In many cases, the PMOs are now reporting to the CFO! This represents a very simple and basic reversion to the concept of fiduciary duty: somebody will be held to account for the consumption of all those hours, and somebody should be the approver of projects who created the excess demand." – Barry Cousins Senior Director of Research, PMO Practice Info-Tech Research Group

Our understanding of the problem

This Research Is Designed For:

  • IT leaders who lack actionable evidence of a resource-supply, work-demand imbalance.
  • CIOs whose departments struggle to meet service and project delivery expectations with given resources.
  • Portfolio managers, PMO directors, and project managers whose portfolio and project plans suffer due to unstable resource availability.

This Research Will Help You:

  • Build trustworthy resource capacity data to support service and project portfolio management.
  • Develop sustainable resource management practices to help you estimate, and continually validate, your true resource capacity for services and projects.
  • Identify the demands that deplete your resource capacity without creating value for IT.

This Research Will Also Assist:

  • Steering committee and C-suite management who want to improve IT’s delivery of projects.
  • Project sponsors that want to ensure their projects get the promised resource time by their project managers.

This Research Will Help Them:

  • Ensure sufficient supply of time for projects to be successfully completed with high quality.
  • Communicate the new resource management practice and get stakeholder buy-in.

Executive summary

Situation

  • As CIO, you oversee a department that lacks the resource capacity to adequately meet organizational demand for new projects and services. As a result, project quality and timelines suffer, and service delivery lags.
  • You need a resource management strategy to help bring balance to supply and demand in order to improve IT’s ability to deliver.

Complication

  • The shift to matrix work structures has strained traditional methods of time tracking. Day-to-day demand is chaotic; staff are pulled in multiple directions by numerous people, making usable capacity data elusive.
  • The executive team approves too many projects, but is not held to account for the overspend on time. Instead, the IT worker is made liable, expected to simply get things done under excessive demands.

Resolution

  • Instill a culture of capacity awareness. For years, the project portfolio management (PPM) industry has helped IT departments report on demand and usage, but it has largely failed to make capacity part of the conversation. This research helps inject capacity awareness into project and service portfolio planning, enabling IT to get proactive about constraints before overallocation spirals, and project and service delivery suffers.
  • Build a sustainable process. Efforts to get better at resource management often falter when you try to get too granular too quickly. Info-Tech’s approach starts at a high level, ensuring that capacity data is accurate and usable, and that IT’s process discipline is mature enough to maintain the data, before drilling down into greater levels of precision.
  • Establish a capacity hub. You will ultimately need a tool to help provide ongoing resource visibility. Follow the advice in this blueprint to help with your tool selection and ensure the reporting needs of both your team and executives are met.

Info-Tech Insight

  1. Take a realistic approach to resource management. New organizational realities have made traditional, rigorous resource projections impossible to maintain. Accept reality and get realistic about where IT’s time goes.
  2. Make IT’s capacity perpetually transparent. The best way to ensure projects are approved and scheduled based upon the availability of the right teams and skills is to shine a light into IT’s capacity and hold decision makers to account with usable capacity reports.

The availability of staff time is rarely factored into IT project and service delivery commitments

As a result, a lot gets promised and worked on, and staff are always busy, but very little actually gets done – at least not within given timelines or to expected levels of quality.

Organizations tend to bite off more than they can chew when it comes to project and service delivery commitments involving IT resources.

While the need for businesses to make an excess of IT commitments is understandable, the impacts of systemically overallocating IT are clearly negative:

  • Stakeholder relations suffer. Promises are made to the business that can’t be met by IT.
  • IT delivery suffers. Project timelines and quality frequently suffer, and service support regularly lags.
  • Employee engagement suffers. Anxiety and stress levels are consistently high among IT staff, while morale and engagement levels are low.

76% of organizations say they have too many projects on the go and an unmanageable and ever-growing backlog of things to get to. (Cooper, 2014)

Almost 70% of workers feel as though they have too much work on their plates and not enough time to do it. (Reynolds, 2016)

Resource management can help to improve workloads and project results, but traditional approaches commonly fall short

Traditional approaches to resource management suffer from a fundamental misconception about the availability of time in 2017.

The concept of resource management comes from a pre-World Wide Web era, when resource and project plans could be based on a relatively stable set of assumptions.

In the old paradigm, the availability of time was fairly predictable, as was the demand for IT services, so there was value to investing time into rigorous demand forecasts and planning.

Resource projections could be based in a secure set of assumptions – i.e. 8 hour days, 40 hour weeks – and staff had the time to support detailed resource management processes that provided accurate usage data.

Old Realities

  • Predictability. Change tended to be slow and deliberate, providing more stability for advanced, rigorous demand forecasts and planning.
  • Fixed hierarchy. Tasks, priorities, and decisions were communicated through a fixed chain of command.
  • Single-task focus. The old reality was more accommodating to sustained focus on one task at a time.

96% of organizations report problems with the accuracy of information on employee timesheets. (Dimensional, 2013)

Old reality resource forecasting inevitably falters under the weight of unpredictable demands and constant distractions

New realities are causing demands on workers’ time to be unpredictable and unrelenting, making a sustained focus on a specific task for any length of time elusive.

Part of the old resource management mythology is the idea that a person can do (for example) eight different one-hour tasks in eight hours of continuous work. This idea has gone from harmlessly mistaken to grossly unrealistic.

The predictability and focus have given way to more chaotic workplace realities. Technology is ubiquitous, and the demand for IT services is constant.

A day in IT is characterized by frequent task-switching, regular interruptions, and an influx of technology-enabled distractions.

Every 3 minutes and 5 seconds: How often the typical office worker switches tasks, either through self-directed or other-directed interruptions. (Schulte, 2015)

12 minutes, 40 seconds: The average amount of time in-between face-to-face interruptions in matrix organizations. (Anderson, 2015)

23 minutes, 15 seconds: The average amount of time it takes to become on task, productive, and focused again after an interruption. (Schulte, 2015)

759 hours: The average number of hours lost per employee annually due to distractions and interruptions. (Huth, 2015)

The validity of traditional, rigorous resource planning has long been an illusion. New realities are making the sustained focus and stable assumptions that old reality projections relied on all but impossible to maintain.

For resource management practices to be effective, they need to evolve to meet new realities

New organizational realities have exacerbated traditional approaches to time tracking, making accurate and usable resource data elusive.

The technology revolution that began in the 1990s ushered in a new paradigm in organizational structures. Matrix reporting structures, diminished supervision of knowledge workers, massive multi-tasking, and a continuous stream of information and communications from the outside world have smashed the predictability and stability of the old paradigm.

The resource management industry has largely failed to evolve. It remains stubbornly rooted in old realities, relying on calculations and rollups that become increasingly unsustainable and irrelevant in our high-autonomy staff cultures and interruption-driven work days.

New Realities

  • Unpredictable. Technologies and organizational strategies change before traditional IT demand forecasts and project plans can be realized.
  • Matrix management. Staff can be accountable to multiple project managers and functional managers at any given time.
  • Multi-task focus. In the new reality, workers’ attentions are scattered across multiple tasks and projects at any given time.

87% of organizations report challenges with traditional methods of time tracking and reporting. (Dimensional, 2013)

40% of working time is not tracked or tracked inaccurately by staff. (actiTIME, 2016)

Poor resource management practices cost organizations dearly

While time is money, the statistics around resource visibility and utilization suggest that the vast majority of organizations don’t spend their available time all that wisely.

Research shows that ineffective resource management directly impacts an organization’s bottom line, contributing to such cost drains as the systemic late delivery of projects and increased project costs.

Despite this, the majority of organizations fail to treat staff time like the precious commodity it is.

As the results of a 2016 survey show, the top three pain points for IT and PMO leaders all revolve around a wider cultural negligence concerning staff time (Alexander, TechRepublic, 2016):

  • Overcommitted resources
  • Constant change that affects staff assignments
  • An inability to prioritize shared resources

Top risks associated with poor resource management

Inability to complete projects on time – 52%

Inability to innovate fast enough – 39%

Increased project costs – 38%

Missed business opportunities – 34%

Dissatisfied customers or clients – 32%

12 times more waste – Organizations with poor resource management practices waste nearly 12 times more resource hours than high-performing organizations. (PMI, 2014)

The concept of fiduciary duty represents the best way to bring balance to supply and demand, and improve project outcomes

Unless someone is accountable for controlling the consumption of staff hours, too much work will get approved and committed to without evidence of sufficient resourcing.

Who is accountable for controlling the consumption of staff hours?

In many ways, no question is more important to the organization’s bottom line – and certainly, to the effectiveness of a resource management strategy.

Historically, the answer would have been the executive layer of the organization. However, in the 1990s management largely abdicated its obligation to control resources and expenditures via “employee empowerment.”

Controls on approvals became less rigid, and accountability for choosing what to do (and not do) shifted onto the shoulders of the individual worker. This creates a current paradigm where no one is accountable for the malinvestment…

…of resources that comes from approving too many projects. Instead, it’s up to individual workers to sink-or-swim, as they attempt to reconcile, day after day, seemingly infinite organizational demand with their finite supply of working hours.

If your organization has higher demand (i.e. approved project work) than supply (i.e. people’s time), your staff will be the final decision makers on what does and does NOT get worked on.

Effective time leadership distinguishes top performing senior executives

"Everything requires time… It is the one truly universal condition. All work takes place in time and uses up time. Yet most people take for granted this unique, irreplaceable and necessary resource. Nothing else, perhaps, distinguishes effective executives as much as their tender loving care of time." – Peter Drucker (quoted in Frank)

67% of employees surveyed believe their CEOs focus too much on decisions based in short-term financial results and not enough time on decisions that create a stable, positive workplace for staff. (2016 Edelman Trust Barometer)

Bring balance to supply and demand with realistic resource management practices

Use Info-Tech’s approach to resource management to capture an accurate view of where your time goes and achieve sustained visibility into your capacity for new projects.

Realistic project resource management starts by aligning demand with capacity, and then developing tactics to sustain alignment, even in the chaos of our fast-paced, rapidly changing, interruption-driven project environments.

This blueprint will help you develop practices to promote and maintain accurate resourcing data, while developing tactics to continually inform decision makers’ assumptions about how much capacity is realistically available for project work.

This research follows a three-phase approach to sustainable practices:

  1. Take Stock of Organizational Supply and Demand
  2. Design a Realistic Resource Management Process
  3. Implement Sustainable Resource Management Practices

Info-Tech’s three-phase framework is structured around a practical, tactical approach to resource management. It’s not about what you put together as a one-time snapshot. It’s about what you can and will maintain every week, even during a crisis. When you stop maintaining resource management data, it’s nearly impossible to catch up and you’re usually forced to start fresh.

Info-Tech’s approach is rooted in our seven dimensions of resource management

Action the decision points across Info-Tech’s seven dimensions to ensure your resource management process is guided by realistic data and process goals.

Default project vs. non-project ratio

How much time is available for projects once non-project demands are factored in?

Reporting frequency

How often is the allocation data verified, reconciled, and reported for use?

Forecast horizon

How far into the future can you realistically predict resource supply?

Scope of allocation

To whom is time allocated?

Allocation cadence

How long is each allocation period?

Granularity of time allocation

What’s the smallest unit of time to allocate?

Granularity of work assignment

What is time allocated to?

This blueprint will help you make the right decisions for your organization across each of these dimensions to ensure your resource management practices match your current process maturity levels.

Once your framework is defined, we’ll equip you with a tactical plan to help keep supply and demand continually balanced

This blueprint will help you customize a playbook to ensure your allocations are perpetually balanced week after week, month after month.

Developing a process is one thing, sustaining it is another.

The goal of this research isn’t just to achieve a one-time balancing of workloads and expect that this will stand the test of time.

The true test of a resource management process is how well it facilitates the flow of accurate and usable data as workloads become chaotic, and fires and crises erupt.

  • Info-Tech’s approach will help you develop a playbook and a “rebalancing routine” that will help ensure your allocations remain perpetually current and balanced.
  • The sample routine to the right shows you an example of what this rebalancing process will look like (customizing this process is covered in Phase 3 of the blueprint).

Sample “rebalancing” routine

  • Maintain a comprehensive list of the sources of demand (i.e. document the matrix).
  • Catalog the demand.
  • Allocate the supply.
  • Forecast the capacity to your forecast horizon.
  • Identify and prepare work packages or tasks for unsatisfied demand to ensure that supply can be utilized if it becomes free.
  • Reconcile any imbalance by repeating steps 1-5 on update frequency, say, weekly or monthly.

Info-Tech’s method is complemented by a suite of resource management tools and templates

Each phase of this blueprint is accompanied by supporting deliverables to help plan your resource management strategy and sustain your process implementation.

Resource management depends on the flow of information and data from the project level up to functional managers, project managers, and beyond – CIOs, steering committees, and senior executives.

Tools are required to help plan, organize, and facilitate this flow, and each phase of this blueprint is centered around tools and templates to help you successfully support your process implementation.

Take Stock of Organizational Supply and Demand

Tools and Templates:

Design a Realistic Resource Management Process

Tools and Templates:

Implement Sustainable Resource Management Practices

Tools and Templates:

Use Info-Tech’s Portfolio Manager Lite to support your new process without a heavy upfront investment in tools

Spreadsheets can provide a viable alternative for organizations not ready to invest in an expensive tool, or for those not getting what they need from their commercial selections.

While homegrown solutions like spreadsheets and intranet sites lack the robust functionality of commercial offerings, they have dramatically lower complexity and cost-in-use.

Info-Tech’s Portfolio Manager Lite is a sophisticated, scalable, and highly customizable spreadsheet-based solution that will get your new resource management process up and running, without a heavy upfront cost.

Kinds of PPM solutions used by Info-Tech clients

Homemade – 46%

Commercial – 33%

No Solution – 21%

(Info-Tech Research Group (2016), N=433)

The image shows 3 sheets with charts and graphs.

Samples of Portfolio Manager Lite's output and reporting tabs

Info-Tech’s approach to resource management is part of our larger project portfolio management framework

This blueprint will help you master the art of resource management and set you up for greater success in other project portfolio management capabilities.

Resource management is one capability within Info-Tech’s larger project portfolio management (PPM) framework.

Resource visibility and capacity awareness permeates the whole of PPM, helping to ensure the right intake decisions get made, and projects are scheduled according to resource and skill availability.

Whether you have an existing PPM strategy that you are looking to optimize or you are just starting on your PPM journey, this blueprint will help you situate your resource management processes within a larger project and portfolio framework.

Info-Tech’ s PPM framework is based on extensive research and practical application, and complements industry standards such as those offered by PMI and ISACA.

Project Portfolio Management
Status & Progress Reporting
Intake, Approval, & Prioritization Resource Management Project Management Project Closure Benefits Tracking
Organizational Change Management
Intake → Execution→ Closure

Realize the value that improved resource management practices could bring to your organization

Spend your company’s HR dollars more efficiently.

Improved resource management and capacity awareness will allow your organization to improve resource utilization and increase project throughput.

CIOs, PMOs, and portfolio managers can use this blueprint to improve the alignment between supply and demand. You should be able to gauge the value through the following metrics:

Near-Term Success Metrics (6 to 12 months)

  • Increased frequency of currency (i.e. more accurate and usable resource data and reports).
  • Improved job satisfaction from project resources due to more even workloads.
  • Better ability to schedule project start dates and estimate end dates due to recourse visibility.

Long-Term Success Metrics (12 to 24 months)

  • More projects completed on time.
  • Reclaimed capacity for project work.
  • A reduction in resource waste and increased resource utilization on productive project work.
  • Ability to track estimated vs. actual budget and work effort on projects.

In the past 12 months, Info-Tech clients have reported an average measured value rating of $550,000 from the purchase of workshops based on this research.

Info-Tech client masters resource management by shifting the focus to capacity forecasting

CASE STUDY

Industry Education

Source Info-Tech Client

Situation

  • There are more than 200 people in the IT organization.
  • IT is essentially a shared services environment with clients spanning multiple institutions across a wide geography.
  • The PMO identified dedicated resources for resource management.

Complication

  • The definition of “resource management” was constantly shifting between accounting the past (i.e. time records), the present (i.e. work assignments), and the future (i.e. long term project allocations).
  • The task data set (i.e. for current work assignments) was not aligned to the historic time records or future capacity.
  • It was difficult to predict or account for the spend, which exceeded 30,000 hours per month.

“We’re told we can’t say NO to projects. But this new tool set and approach allows us to give an informed WHEN.” – Senior PMO Director, Education

Resolution

  • The leadership decided to forecast and communicate their resource capacity on a 3-4 month forecast horizon using Info-Tech’s Portfolio Manager 2017.
  • Unallocated resource capacity was identified within certain skill sets that had previously been assessed as fully allocated. While some of the more high-visibility staff were indeed overallocated, other more junior personnel had been systemically underutilized on projects.
  • The high demand for IT project resourcing was immediately placed in the context of a believable, credible expression of supply.

Info-Tech offers various levels of support to best suit your needs

DIY Toolkit

“Our team has already made this critical project a priority, and we have the time and capability, but some guidance along the way would be helpful.”

Guided Implementation

“Our team knows that we need to fix a process, but we need assistance to determine where to focus. Some check-ins along the way would help keep us on track.”

Workshop

“We need to hit the ground running and get this project kicked off immediately. Our team has the ability to take this over once we get a framework and strategy in place.”

Consulting

“Our team does not have the time or the knowledge to take this project on. We need assistance through the entirety of this project.”

Diagnostics and consistent frameworks used throughout all four options

Establish Realistic IT Resource Management Practices – project overview

1. Take Stock of Organizational Supply and Demand 2. Design a Realistic Resource Management Process 3. Implement Sustainable Resource Management Practices
Best-Practice Toolkit

1.1 Set a resource management course of action

1.2 Create realistic estimates of supply and demand

2.1 Customize the seven dimensions of resource management

2.2 Determine the resource management tool that will best support your process

2.3 Build process steps to ensure data accuracy and sustainability

3.1 Pilot your resource management process to assess viability

3.2 Plan to engage your stakeholders with your playbook

Guided Implementations
  • Scoping call
  • Assess how accountability for resource management is currently distributed
  • Create a realistic estimate of project capacity
  • Map all sources of demand on resources at a high level
  • Set your seven dimensions of resource management
  • Jump-start spreadsheet-based resource management with Portfolio Manager Lite
  • Build on the workflow to determine how data will be collected and who will support the process
  • Define the scope of a pilot and determine logistics
  • Finalize resource management roles and responsibilities
  • Brainstorm and plan for potential resistance to change, objections, and fatigue from stakeholders
Onsite Workshop

Module 1:

  • Take Stock of Organizational Supply and Demand

Module 2:

  • Design a Realistic Resource Management Process

Module 3:

  • Implement Sustainable Resource Management Practices

Phase 1 Outcome:

  • Resource Management Supply-Demand Calculator

Phase 2 Outcome:

  • Resource Management Playbook

Phase 3 Outcome:

  • Resource Management Communications Template

Workshop overview

Contact your account representative or email Workshops@InfoTech.com for more information.

Workshop Day 1 Workshop Day 2 Workshop Day 3 Workshop Day 4 Workshop Day 5
Activities

Introduction to PPM and resource management

1.1 Complete and review PPM Current State Scorecard Assessment

1.2 Perform root cause analysis of resource management challenges

1.3 Initiate time audit survey of management and staff

Take stock of supply and demand

2.1 Review the outputs of the time audit survey and analyze the data

2.2 Analyze project and non-project demands, including the sources of those demands

2.3 Set the seven dimensions of resource management

Design a resource management process

3.1 Review resource management tool options

3.2 Prepare a vendor demo script or review Portfolio Manager Lite

3.3 Build process steps to ensure data accuracy and sustainability

Pilot and refine the process

4.1 Define methods for piloting the strategy (after the workshop)

4.2 Complete the Process Pilot Plan Template

4.3 Conduct a mock resource management meeting

4.4 Perform a RACI exercise

Communicate and implement the process

5.1 Brainstorm potential implications of the new strategy and develop a plan to manage stakeholder and staff resistance to the strategy

5.2 Customize the Resource Management Communications Template

5.3 Finalize the playbook

Deliverables
  1. PPM Current State Scorecard Assessment
  2. Root cause analysis
  3. Time Audit Workbook and survey templates
  1. Resource Management Supply-Demand Calculator
  1. Portfolio Manager Lite
  2. PPM Solution Vendor Demo Script
  3. Tentative Resource Management Playbook
  1. Process Pilot Plan Template
  2. RACI chart
  1. Resource Management Communications Template
  2. Finalized Resource Management Playbook

Phase 1

Take Stock of Organizational Resource Supply and Demand

Phase 1 Outline

Call 1-888-670-8889 or email GuidedImplementations@InfoTech.com for more information.

Complete these steps on your own, or call us to complete a guided implementation. A guided implementation is a series of 2-3 advisory calls that help you execute each phase of a project. They are included in most advisory memberships.

Guided Implementation 1: Take Stock of Organizational Resource Supply and Demand

Proposed Time to Completion (in weeks): 1-2 weeks

Step 1.1: Analyze the current state

Start with an analyst kick-off call:

  • Discuss the goals, aims, benefits, and challenges of resource management
  • Identify who is currently accountable for balancing resource supply and demand

Then complete these activities…

  • Assess the current distribution of accountabilities in resource management
  • Delve into your current problems to uncover root causes
  • Make a go/no-go decision on developing a new resource management practice
Step 1.2: Estimate your supply and demand

Review findings with analyst:

  • Root causes of resource management
  • Your current impression about the resource supply-demand imbalance

Then complete these activities…

  • Estimate your resource capacity for each role
  • Estimate your project/non-project demand on resources
  • Validate the findings with a time-tracking survey

With these tools & templates:

  • Resource Management Supply-Demand Calculator
  • Time-Tracking Survey Email Template

Phase 1 Results & Insights:

A matrix organization creates many small, untraceable demands that are often overlooked in resource management efforts, which leads to underestimating total demand and overcommitting resources. To capture them and enhance the success of your resource management effort, focus on completeness rather than precision. Precision of data will improve over time as your process maturity grows.

Step 1.1: Set a resource management course of action

PHASE 1

1.1 Set a course of action

1.2 Estimate supply and demand

PHASE 2

2.1 Select resource management dimensions

2.2 Select resource management tools

2.3 Build process steps

PHASE 3

3.1 Pilot your process for viability

3.2 Plan stakeholder engagement

This step will walk you through the following activities:
  • Determine your resource management process capability level
  • Assess how accountability for resource management is currently distributed
This step involves the following participants:
  • CIO / IT Director
  • PMO Director/ Portfolio Manager
  • Functional / Resource Managers
  • Project Managers
Outcomes of this step
  • Current distribution of accountability for resource management practice
  • Root-cause analysis of resourcing challenges facing the organization
  • Commitment to implementing a right-sized resource management practice

“Too many projects, not enough resources” is the reality of most IT environments

A profound imbalance between demand (i.e. approved project work and service delivery commitments) and supply (i.e. people’s time) is the top challenge IT departments face today..

In today’s organizations, the desires of business units for new products and enhancements, and the appetites of senior leadership to approve more and more projects for those products and services, far outstrip IT’s ability to realistically deliver on everything.

The vast majority of IT departments lack the resourcing to meet project demand – especially given the fact that day-to-day operational demands frequently trump project work.

As a result, project throughput suffers – and with it, IT’s reputation within the organization.

Info-Tech Insight

Where does the time go? The portfolio manager (or equivalent) should function as the accounting department for time, showing what’s available in IT’s human resources budget for projects and providing ongoing visibility into how that budget of time is being spent.

Resource management can help to even out staff workloads and improve project and service delivery results

As the results of a recent survey* show, the top three pain points for IT and PMO leaders all revolve around a wider cultural negligence concerning staff time:

  • Overcommitted resources
  • Constant change that affects staff assignments
  • An inability to prioritize shared resources

A resource management strategy can help to alleviate these pain points and reconcile the imbalance between supply and demand by achieving the following outcomes:

  • Improving resource visibility
  • Reducing overallocation, and accordingly, resource stress
  • Reducing project delay
  • Improving resource efficiency and productivity

Top risks associated with poor resource management

Inability to complete projects on time – 52%

Inability to innovate fast enough – 39%

Increased project costs – 38%

Missed business opportunities – 34%

Dissatisfied customers or clients – 32%

12 times more waste – Organizations with poor resource management practices waste nearly 12 times more resource hours than high-performing organizations. (PMI, 2014)

Resource management is a core process in Info-Tech’s project portfolio management framework

Project portfolio management (PPM) creates a stable and secure infrastructure around projects.

PPM’s goal is to maximize the throughput of projects that provide strategic and operational value to the organization. To do this, a PPM strategy must help to:

Info-Tech's Project Portfolio Management Process Model
3. Status & Progress Reporting [make sure the projects are okay]
1. Intake, Approval, & Prioritization [select the right projects] 2. Resource Management [Pick the right time and people to execute the projects Project Management

4. Project Closure

[make sure the projects get done]

5. Benefits Tracking

[make sure they were worth doing]

Organizational Change Management
Intake → Execution→ Closure

If you don’t yet have a PPM strategy in place, or would like to revisit your existing PPM strategy before implementing resource management practices, see Info-Tech’s blueprint, Develop a Project Portfolio Management Strategy.

Effective resource management is rooted in a relatively simple set of questions

However, while the questions are rather simple, the answers become complicated by challenges unique to matrix organizations and other workplace realities in 2017.

To support the goals of PPM more generally, resource management must (1) supply quality work-hours to approved and ongoing projects, and (2) supply reliable data with which to steer the project portfolio.

To do this, a resource management strategy must address a relatively straightforward set of questions.

Key Questions

  • Who assigns the resources?
  • Who feeds the data on resources?
  • How do we make sure it’s valid?
  • How do we handle contingencies when projects are late or when availability changes?

Challenges

  • Matrix organizations require project workers to answer to many masters and balance project work with “keep the lights on” activities and other administrative work.
  • Interruptions, distractions, and divided attention create consistent challenges for workplace productivity.

"In matrix organizations, complicated processes and tools get implemented to answer the deceptively simple question “what’s Bob going to work on over the next few months?” Inevitably, the data captured becomes the focus of scrutiny as functional and project managers complain about data inaccuracy while simultaneously remaining reluctant to invest the effort necessary to improve quality." – Kiron Bondale

Determine your organization’s resource management capability level with a maturity assessment

1.1.1
10 minutes

Input

  • Organizational strategy and culture

Output

  • Resource management capability level

Materials

  • N/A

Participants

  • PMO Director/ Portfolio Manager
  • Project Managers
  • Resource Managers

Kick-off the discussion on the resource management process by deciding which capability level most accurately describes your organization’s current state.

Capability Level Descriptions
Capability Level 5: Optimized Our organization has an accurate picture of project versus non-project workloads and allocates resources accordingly. We periodically reclaim lost capacity through organizational and behavioral change.
Capability Level 4: Aligned We have an accurate picture of how much time is spent on project versus non-project work. We allocate resources to these projects accordingly. We are checking in on project progress bi-weekly.
Capability Level 3: Pixelated We are allocating resources to projects and tracking progress monthly. We have a rough estimate of how much time is spent on project versus non-project work.
Capability Level 2: Opaque We match resource teams to projects and check in annually, but we do not forecast future resource needs or track project versus non-project work.
Capability Level 1: Unmanaged Our organization expects projects to be finished, but there is no process in place for allocating resources or tracking project progress.

If resources are poorly managed, they prioritize work based on consequences rather than on meeting demand

As a result, matrix organizations are collectively steered by each resource and its individual motives, not by managers, executives, or organizational strategy.

In a matrix organization, demands on a resource’s time come from many directions, each demand unaware of the others. Resources are expected to prioritize their work, but they typically lack the authority to formally reject demand, so demand frequently outstrips the supply of work-hours the resource can deliver.

When this happens, the resource has three options:

  1. Work more hours, typically without compensation.
  2. Choose tasks not to do in a way that minimizes personal consequences.
  3. Diminish work quality to meet quantity demands.

The result is an unsustainable system for those involved:

  1. Resources cannot meet expectations, leading to frustration and disengagement.
  2. Managers cannot deliver on the projects or services they manage and struggle to retain skilled resources who are looking elsewhere for “greener pastures.”
  3. Executives cannot execute strategic plans as they lose decision-making power over their resources.

Scope your resource management practices within a matrix organization by asking “who?”

Resource management boils down to a seemingly simple question: how do we balance supply and demand? Balancing requires a decision maker to make choices; however, in a matrix organization, identifying this decision maker is not straightforward:

Balance

  • Who decides how much capacity should be dedicated to project work versus administrative or operational work?
  • Who decides how to respond to unexpected changes in supply or demand?

Supply

  • Who decides how much total capacity we have for each necessary skill set?
  • Who manages the contingency, or redundancy, of capacity?
  • Who validates the capacity supply as a whole?
  • Who decides what to report as unexpected changes in supply (and to whom)?

Demand

  • Who generates demand on the resource that can be controlled by their manager?
  • Who generates demand on the capacity that cannot be controlled by their manager?
  • Who validates the demand on capacity as a whole?
  • Who decides what to report as unexpected changes in demand (and to whom)?

The individual who has the authority to make choices, and who is ultimately liable for those decisions, is an accountable person. In a matrix organization, accountability is dispersed, sometimes spilling over to those without the necessary authority.

To effectively balance supply and demand, senior management must be held accountable

Differentiate between responsibility and accountability to manage the organization’s project portfolio effectively.

Responsibility

The responsible party is the individual (or group) who actually completes the task.

Responsibility can be shared.

VS.

Accountability

The accountable person is the individual who has the authority to make choices, and is ultimately answerable for the decision.

Accountability cannot be shared.

Resources often do not have the necessary scope of authority to make resource management choices, so they can never be truly accountable for the project portfolio. Instead, resources are accountable for making available trustworthy data, so the right people can make choices driven by organizational strategy.

The next activity will assess how accountability for resource management is currently distributed in your organization.

Assess the current distribution of accountability for resource management practice

1.1.2
15 minutes

Input

  • Organizational strategy and culture

Output

  • Current distribution of accountabilities for resource management

Materials

  • Whiteboard/flip chart
  • Markers

Participants

  • CIO
  • PMO Director/ Portfolio Manager

Below is a list of tasks in resource management that require choices. Discuss who is currently accountable and whether they have the right authority and ability to deliver on that accountability.

Resource management tasks that require choices Accountability
Current Effective?
Identify all demands on resources
Prioritize identified project demands
Prioritize identified operational demands
Prioritize identified administrative demands
Prioritize all of the above demands
Enumerate resource supply
Validate resource supply
Collect and validate supply and demand data
Defer or reject work beyond available supply
Adjust resource supply to meet demand

Develop coordination between project and functional managers to optimize resource management

Because resources are invariably responsible for both project and non-project work, efforts to procure capacity for projects cannot exist in isolation.

IT departments need many different technical skill sets at their disposal for their day-to-day operations and services, as well as for projects. A limited hiring budget for IT restricts the number of hires with any given skill, forcing IT to share resources between service and project portfolios.

This resource sharing produces a matrix organization divided along the lines of service and projects. Functional and project managers provide respective oversight for services and projects. Resources split their available work-hours toward service and project tasks according to priority – in theory.

However, in practice, two major challenges exist:

  1. Poor coordination between functional and project managers causes commitments beyond resource capacity, disputes about resource oversight, and animosity among management, all while resources struggle to balance unclear priorities.
  2. Resources have a “third boss,” namely uncontrolled demands from the rest of the business, which lack both visibility and accountability.

The image shows a board balanced on a ball (labelled Resource Management), with two balls on either end of it (Capacity Supply on the left, and Demand on the right), and another board balanced on top of the right ball, with two more balls balanced on either side of it (Projects on the left and Operational, Administrative, Etc. on the right).

Resource management processes must account for the numerous small demands generated in a matrix organization

Avoid going bankrupt $20 at a time: small demands add up to a significant chunk of work-hours.

Because resource managers must cover both projects and services within IT, the typical solution to allocation problems in matrix organizations is to escalate the urgency and severity of demands by involving the executive steering committee. Unfortunately, the steering committee cannot expend time and resources on all demands. Instead, they often set a minimum threshold for cases – 100-1,000 work-hours depending on the organization.

Under this resource management practice, small demands – especially the quick-fixes and little projects from “the third boss” – continue to erode project capacity. Eventually, projects fail to get resources because pesky small demands have no restrictions on the resources they consumed.

Realistic resource management needs to account for demand from all three bosses; however…

Info-Tech Insight

Excess project or service request intake channels lead to the proliferation of “off-the-grid” projects and tasks that lack visibility from the IT leadership. This can indicate that there may be too much red tape: that is, the request process is made too complex or cumbersome. Consider simplifying the request process and bring IT’s visibility into those requests.

Interrogate your resource management problems to uncover root causes

1.1.3
30 minutes to 1 hour

Input

  • Organizational strategy and culture

Output

  • Root causes of resource management failures

Materials

  • Whiteboard/flip chart
  • Sticky notes
  • Markers

Participants

  • CIO
  • PMO Director/ Portfolio Manager
  • Functional Managers
  • Project Managers
  1. Pick a starting problem statement in resource management. e.g. projects can’t get resource work-hours.
  2. Ask the participants “why”? Use three generic headings – people, processes, and technology – to keep participants focused. Keep the responses solution-agnostic: do not jump to solutions. If you have a large group, divide into smaller groups and use sticky notes to encourage more participation in this brainstorming step.
People Processes Technology
  • We don’t have enough people/skills.
  • People are tied up on projects that run late.
  • Functional and project managers appear to hoard resources.
  • Resources cannot prioritize work.
  • Resources are too busy responding to 911s from the business.
  • Resources cannot prioritize projects vs. operational tasks.
  • “Soft-closed” projects do not release resources for other work.
  • We don’t have tools that show resource availability.
  • Tools we have for showing resource availability are not being used.
  • Data is inaccurate and unreliable.
  1. Determine the root cause by iteratively asking “why?” up to five times, or until the chain of whys comes full circle. (i.e. Why A? B. Why B? C. Why C? A.) See below for an example.

1.1.2 Example of a root-cause analysis: people

The following is a non-exhaustive example:

The image shows an example of a root-cause analysis. It begins on the left with the header People, and then lists a series of challenges below. Moving toward the right, there are a series of headers that read Why? at the top of the chart, and listing reasons for the challenges below each one. As you read through the chart from left to right, the reasons for challenges become increasingly specific.

Right-size your resource management strategy with Info-Tech’s realistic resource management practice

If precise, accurate, and complete data on resource supply and demand was consistently available, reporting on project capacity would be easy. Such data would provide managers complete control over a resource’s time, like a foreman at a construction site. However, this theoretical scenario is incompatible with today’s matrixed workplace:

  • Sources of demand can lie outside IT’s control.
  • Demand is generated chaotically, with little predictability.
  • Resources work with minimal supervision.

Collecting and maintaining resource data is therefore nearly impossible:

  • Achieving perfect data accuracy creates unnecessary overhead.
  • Non-compliance by one project or resource makes your entire data set unusable for resource management.

This blueprint will guide you through right-sizing your resource management efforts to achieve maximum value-to-effort ratio and sustainability.


The image shows a graph with Quality, Value on the Y axis, and Required Effort on the X-Axis. The graph is divided into 3 categories, based on the criteria: Value-to-effort Ratio and Sustainability. The three sections are labelled at the top of the graph as: Reactive, “gut feel”-driven; Right-sized resource management; Full control, complete data. The 2nd section is bolded. The line in the graph starts low, rising through the 2nd section, and is stable at the top of the chart in the final section.

Choose your resource management course of action

Portfolio managers looking for a resource management solution have three mutually exclusive options:

Option A: Do Nothing

  • Rely on expert judgment and intuition to make portfolio choices.
  • Allow the third boss to dictate the demands of your resources.

Option B: Get Precise

  • Aim for granularity and precision of data with a solution that may demand more capacity than is realistically available by hiring, outsourcing, or over-allocating people’s time.
  • Require detailed, accurate time sheets for all project tasks.
  • For those choosing this option, proceed to Info-Tech’s Select and Implement a PPM Solution.

Option C: Get Realistic

  • Balance capacity supply and demand using abstraction.
  • Implement right-sized resource management practices that rely on realistic, high-level capacity estimates.
  • Reduce instability in data by focusing on resource capacity, rather than granular project demands and task level details.

This blueprint takes you through the steps necessary to accomplish Option C, using Info-Tech’s tools and templates for managing your resources.

Step 1.2: Create realistic estimates of supply and demand

PHASE 1

1.1 Set a course of action

1.2 Estimate supply and demand

PHASE 2

2.1 Select resource management dimensions

2.2 Select resource management tools

2.3 Build process steps

PHASE 3

3.1 Pilot your process for viability

3.2 Plan stakeholder engagement

This step will walk you through the following activities:
  • Create a realistic estimate of project capacity
  • Map all sources of demand on resources at a high level
  • Validate your supply and demand assumptions by directly surveying your resources
This step involves the following participants:
  • PMO Director / Portfolio Manager
  • Project Managers (optional)
  • Functional / Resource Managers (optional)
  • Project Resources (optional)
Outcomes of this step
  • A realistic estimate of your total and project capacity, as well as project and non-project demand on their time
  • Quantitative insight into the resourcing challenges facing the organization
  • Results from a time-tracking survey, which are used to validate the assumptions made for estimating resource supply and demand

Create a realistic estimate of your project capacity with Info-Tech’s Resource Management Supply-Demand Calculator

Take an iterative approach to capacity estimates: use your assumptions to create a meaningful estimate, and then validate with your staff to improve its accuracy.

Use Info-Tech’s Resource Management Supply-Demand Calculator to create a realistic estimate of your project capacity.

The calculator tool requires minimal upfront staff participation: you can obtain meaningful results with participation from even a single person, with insight on the distribution of your resources and their average work week or month. As the number of participants increases, the quality of analysis will improve.

The first half of this step guides you through how to use the calculator. The second half provides tactical advice on how to gather additional data and validate your resourcing data with your staff.

Download Info-Tech’s Resource Management Supply-Demand Calculator

Info-Tech Insight

What’s first, process or tools? Remember that process determines the quality of your data while data quality limits the tool’s utility. Without quality data, you cannot evaluate the success of the tool, so nail down your collection process first.

Break down your resource capacity into high-level buckets of time for each role

1.2.1
30 minutes - 1 hour

Input

  • Staff resource types
  • Average work week
  • Estimated allocations

Output

A realistic estimate of project capacity

Materials

Resource Management Supply-Demand Calculator

Participants

  • PMO Director
  • Resource/Functional Managers (optional)

We define four high-level buckets of resource time:

  • Absence: on average, a resource spends 14% of the year on vacation, statutory holidays, business holidays and other forms of absenteeism.
  • Administrative: time spent on meetings, recordkeeping, etc.
  • Operational: keeping the lights on; reactive work.
  • Projects: time to work on projects; typically, this bucket of time is whatever’s left from the above.

The image shows a pie chart with four sections: Absence - 6,698 14%; Admin - 10,286 22%; Keep the Lights On - 15, 026 31%; Project Capacity 15, 831 33%.

Instructions for working through Tab 2 of the Resource Management Supply-Demand Calculator are provided in the next two sections. Follow along to obtain your breakdown of annual resource capacity in a pie chart.

Break down your resource capacity into high-level buckets of time for each role

1.2.1
Resource Management Supply-Demand Calculator, Tab 2: Capacity Supply

Discover how many work-hours are at your disposal by first accounting for absences.

The image shows a section of the Resource Management Supply-Demand Calculator, for calculating absences, with sample information filled in.

  1. Compile a list of each of the roles within your department.
  2. Enter the number of staff currently performing each role.
  3. Enter the number of hours in a typical work week for each role.
  4. Enter the foreseeable out-of-office time (vacation, sick time, etc.) Typically, this value is 12-16% depending on the region.

Hours per Year represents your total resource capacity for each role, as well as the entire department. This column is automatically calculated.

Working Time per Year represents your total resource capacity minus time employees are expected to spend out of office. This column is automatically calculated.

Info-Tech Insight

Example for a five-day work week:

  • 2 weeks (10 days) of statutory holidays
  • 3 weeks of vacation
  • 1.4 weeks (7 days) of sick days on average
  • 1 week (5 days) for company holidays

Result: 7.4/52 weeks’ absence = 14.2%

Break down your resource capacity into high-level buckets of time for each role (continued)

1.2.1
Resource Management Supply-Demand Calculator, Tab 2: Capacity Supply

Determine the current distribution of your resources’ time and your confidence in whether the resources indeed supply those times.

The image is a screen capture of the Working Time section of the calculator, with sample information filled in.

5. Enter the percentage of working time across each role that, on an annual basis, goes toward administrative duties (non-project meetings, training, time spent checking email, etc.) and keep-the-lights-on work (e.g. support and maintenance work).

While these percentages will vary by individual, a high-level estimate across each role will suffice for the purposes of this activity.

6. Express how confident you are in each resource being able to deliver the calculated project work hours in percentages.

Another interpretation for supply confidence is “supply control”: estimate your current ability to control this distribution of working time to meet the changing needs in percentages.

Percentage of your working time that goes toward project work is calculated based upon what’s left after your non-project working time allocations have been subtracted.

Create a realistic estimate of the demand from your project portfolio with the T-shirt sizing technique

1.2.2
15 minutes - 30 minutes

Input

  • Average work-hours for a project
  • List of projects
  • PPM Current State Scorecard

Output

A realistic estimate of resource demand from your project portfolio

Materials

Resource Management Supply-Demand Calculator

Participants

  • PMO Director
  • Project Managers (optional)

Quickly re-express the size of your project portfolio in resource hours required.

Estimating the resources required for a project in a project backlog can take a lot of effort. Rather than trying to create an accurate estimate for each project, a set of standard project sizes (often referred to as the “T-shirt sizing” technique) will be sufficiently accurate for estimating your project backlog’s overall demand.

Instructions for working through Tab 3 of the tool are provided here and in the next section.

1. For each type of project, enter the average number for work-hours.

Project Types Average Number of Work Hours for a Project
Small 80
Medium 200
Large 500
Extra-Large 1000

Improve your estimate of demand from your project portfolio by accounting for unproductive capacity spending

1.2.2
Resource Management Supply-Demand Calculator, Tab 3: Project Demand

2. Using your list of projects, enter the number of projects for each appropriate field.

The image shows a screen capture of the number of projects section of the Resource Management Supply-Demand Calculator, with sample information filled in.

3. Enter your resource waste data from the PPM Current State Scorecard (see next section). Alternatively, enter your best guess on how much project capacity is spent wastefully per category.

The image shows a screen capture of the Waste Assessment section of the Resource Management Supply-Demand Calculator, with sample information filled in, and a pie chart on the right based on the sample data.

Info-Tech Insight

The calculator estimates the project demand by T-shirt-sizing the work-hours required by projects to be delivered within the next 12 months and then adding the corresponding wasted capacity. This may be a pessimistic estimate, but it is more realistic because projects tend to be delivered late more than early.

Estimate how much project capacity is wasted with Info-Tech’s PPM Current State Scorecard

Call 1-888-670-8889 or contact your Account Manager for more information.

This step is highly recommended but not required.

Info-Tech’s PPM Current State Scorecard diagnostic provides a comprehensive view of your portfolio management strengths and weaknesses, including project portfolio management, project management, customer management, and resource utilization.

Use the wisdom-of-the-crowd to estimate resource waste in:

  • Cancelled projects
  • Inefficiency
  • Suboptimal assignment of resources
  • Unassigned resources
  • Analyzing, fixing, and redeploying

50% of PPM resource is wasted on average, effectively halving your available project capacity.

Estimate non-project demand on your resources by role

1.2.3
45 minutes - 1 hour

Input

  • Organizational chart
  • Knowledge of staff non-project demand

Output

Documented non-project demands and their estimated degree of fluctuation

Materials

Resource Management Supply-Demand Calculator

Participants

  • PMO Director
  • Functional Managers (optional)
Document non-project demand that could eat into your project capacity.

When discussing project demands, non-project demands (administrative and operational) are often underestimated and downplayed – even though, in reality, they take a de facto higher priority to project work. Use Tab 4 of the tool to document these non-project demands, as well as their sources.

The image shows a screen capture from Tab 4 of the tool, with sample information filled in.

1. Choose a role using a drop-down list.

2. Enter the type and the source of the demand.

3. Enter the size and the frequency of the demand in hours.

4. Estimate how stable the non-project demands are for each role.

Examine and discuss your supply-demand analysis report

1.2.4
30 minutes - 1 hour

Input

Completed Resource Management Supply-Demand Calculator

Output

Supply-Demand Analysis Report

Materials

Resource Management Supply-Demand Calculator

Participants

  • PMO Director
  • Functional Managers
  • Project Managers

Start a data-driven discussion on resource management using the capacity supply-demand analysis report.

Tab 5 of the calculator is a report that contains the following analysis:

  1. Overall resource capacity supply and demand gap
  2. Project capacity supply vs. demand gap
  3. Non-project capacity supply vs. demand balance
  4. Resource capacity confidence

Each analysis is described and explained in the following four sections. Examine the report and discuss the following among the activity participants:

  1. How is your perception of the current resource capacity supply-demand balance affected by this analysis? How is it confirmed? Is it changed?
  2. Perform a root-cause analysis of problems revealed by the report. For each observation, ask “why?” repeatedly – generally, you can arrive at the root cause in four iterations.
  3. Refer back to Activity 1.1.2: current distribution of accountability for resource management. In your situation, how would you prioritize which resource management tasks to improve? Who are the involved stakeholders?

Examine your supply-demand analysis report: overall resource capacity gap

1.2.4
Resource Management Supply-Demand Calculator, Tab 5: Supply-Demand Analysis

1. Examine your resource capacity supply and demand gap.

The top of the report on Tab 5 shows a breakdown of your annual resource supply and demand, with resource capacity shown in both total hours and percentage of the total. For the purposes of the analysis, absence is averaged. If total demand is less than available resource supply, the surplus capacity will be displayed as “Free Capacity” on the demand side.

The Supply & Demand Analysis table displays the realistic project capacity, which is calculated by subtracting non-project supply deficit from the project capacity. This is based on the assumption that all non-project work must get done. The difference between the project demand and the realistic project capacity is your supply-demand gap, in work-hours.

If your supply-demand gap is zero, recognize that the project demand does not take into account the project backlog: it only takes into account the projects that are expected to be delivered within the next 12 months.

Examine your supply-demand analysis report: project capacity gap

1.2.4
Resource Management Supply-Demand Calculator, Tab 5: Supply-Demand Analysis

2. Examine your project capacity supply vs. demand gap.

The project capacity supply and demand analysis compares your available annual project capacity with the size of your project portfolio, expressed in work-hours.

The supply side is further broken down to productive vs. wasted project capacity. The demand side is broken down to three buckets of projects: those that are active, those that sit in the backlog, and those that are expected to be added within 12 months. Percentage values are expressed in terms of total project capacity.

A key observation here is the limitation to which reducing wasteful spending of resources can get to the project portfolio backlog. In this example, even a theoretical scenario of 100% productive project capacity will not likely result in net shrinkage of the project portfolio backlog. To achieve that, either the total project capacity must be increased, or less projects must be approved.

Note: the work-hours necessary for delivering projects that are expected to be completed within 12 months is not shown in this visualization, as they should be represented within the other three categories of projects.

Examine your supply-demand analysis report: non-project capacity gap

1.2.4
Resource Management Supply-Demand Calculator, Tab 5: Supply-Demand Analysis

3. Drill down on the non-project capacity supply-demand balance by each role.

The non-project capacity supply and demand analysis compares your available non-project capacity and their demands in a year, for each role, in work-hours.

With this chart, you can:

  1. Observe which roles are “running hot,” (i.e. they have more demand than available supply).
  2. Verify your non-project/project supply ratio assumptions in Tab 2 of the tool / Activity 1.2.1.

Tab 5 also provides similar breakdowns for administrative and keep-the-lights-on capacity supply and demand by each role.

Examine your supply-demand analysis report: resource capacity confidence (RCC)

1.2.4
Resource Management Supply-Demand Calculator, Tab 5: Supply-Demand Analysis

4. Examine your resource capacity confidence.

In our approach, we introduce a metric called Resource Capacity Confidence (RCC). Conceptually, RCC is defined as follows:

Resource Capacity Confidence = SC × DS × SDR

Term Name Description
SC Supply Control How confident are you that the supply of your resources’ project capacity will be delivered?
DS Demand Stability How wildly does demand fluctuate? If it cannot be controlled, can it be predicted?
SDR Supply-Demand Ratio How severely does demand outstrip supply?

In this context, RCC can be defined as follows:

"Given the uncertainty that our resources can supply hours according to the assumed project/non-project ratio, the fluctuations in non-project demand, and the overall deficit in project capacity, there is about 50% chance that we will be able to deliver the projects we are expected to deliver within the next 12 months."

Case study: Non-project work is probably taking far more time than you might like

CASE STUDY

Industry Government

Source Info-Tech Client

"When our customers get a budget for a project, it’s all in capital. It never occurs to them that IT has a limited number of hours. "

Challenge

  • A small municipal government was servicing a wide geographic area for information technology and infrastructure services.
  • There was no meaningful division of IT resources between support and project work.
  • Previous IT leadership tried a commercial PPM tool and stopped paying maintenance fees for it because of lack of adoption.
  • Projects were tracked inconsistently in multiple places.

Solution

  • New project requests were approved with IT involvement.
  • Project approvals were entirely associated with the capital budget required and resourcing was never considered to be a constraint.
  • The broad assumption was that IT time was generally available for project work.
  • In reality, the IT personnel had almost no time for project work.

Results

  • The organization introduced Info-Tech’s Grow Your Own PPM Solution template with minor modifications.
  • They established delivery dates for projects based on available time.
  • Time was allocated for projects based on person, project, percentage of time, and month.
  • They prioritized project allocations above reactive support work.

Validate your resourcing assumptions with your staff by surveying their use of time

Embrace the reality of imperfect IT labor efficiency to improve your understanding of resource time spend.

Use Info-Tech’s time-tracking survey to validate your resourcing assumptions and get additional information to improve your understanding of resource time spent: imperfect labor efficiency and continuous partial attention.

Causes of imperfect IT labor inefficiency
  • Most IT tasks are unique to their respective projects and contexts. A component that took 30 minutes to install last year might take two hours to install this year due to system changes that occurred since then.
  • Many IT tasks come up unexpectedly due to the need to maintain and support systems implemented on past projects. This work is unpredictable in terms of specifics (what will break where, when, or how).
  • Task switching slows people down and consumes time.
  • Problem solving and solution design often requires unstructured time to think more openly. Some of the most valuable solutions are conceived or discovered when people aren’t regimented and focused on getting things done.

Info-Tech Insight

Part of the old resource management mythology is the idea that a person can do (for example) eight different one-hour tasks in eight hours of continuous work. This idea has gone from harmlessly mistaken to grossly unrealistic.

Constant interruptions lead to continuous partial attention that threatens real productivity

There’s a difference between being busy and getting things done.

“Working” on multiple tasks at once can often feel extremely gratifying in the short term because it distracts people from thinking about work that isn’t being done.

The bottom line is that continuous partial attention impedes the progress of project work.

Research on continuous partial attention
  • A study that analyzed interruptions and their effects on individuals in the workplace found that that “41% of the time an interrupted task was not resumed right away” (Mark, 2015).
  • Research has also shown that it can take people an average of 23 minutes to return to a task after being interrupted (Schulte, 2015).
  • Delays following interruptions are typically due to switching between multiple other activities before returning to the original task. In many cases, those tasks are much lower priorities – and in some cases not even work-related.

Info-Tech Insight

It may not be possible to minimize interruptions in the workplace, as many of these are considered to be urgent at the time. However, setting guidelines for how and when individuals can be interrupted may help to limit the amount of lost project time.

"Like so many things, in small doses, continuous partial attention can be a very functional behavior. However, in large doses, it contributes to a stressful lifestyle, to operating in crisis management mode, and to a compromised ability to reflect, to make decisions, and to think creatively."

– Linda Stone, Continuous Partial Attention

Define the goals and the scope of the time-tracking survey

1.2.5
30 minutes

Input

Completed Resource Management Supply-Demand Calculator

Output

Survey design for the time-tracking survey

Materials

N/A

Participants

  • PMO Director
  • Functional Managers
  • Project Managers

Discuss the following with the activity participants:

  1. Define the scope of the survey
    • Respondents: Comprehensive survey of individuals vs. a representative sample using roles.
    • Granularity: decide how in-depth the questions will be and how often the survey will be delivered.
    • Data Collection: what information do you want to collect?
      • Proportion of project vs. non-project work.
      • Time spent on administrative tasks.
      • Prevalence and impact of distractions.
      • Worker satisfaction.
  2. Determine the sample time period covered by the survey
    • Info-Tech recommends 2-4 weeks. Less than 2 weeks might not be a representative sample, especially during vacation seasons.
    • More than 4 weeks will impose unreasonable time and effort for diminishing returns; data quality will begin to deteriorate as participation declines.
  3. Determine the survey method
    • Use your organization’s preferred survey distributor/online survey tool, or conduct one-on-one interviews to capture data.

1.2.5 continued - Refine the questionnaire to improve the relevance and quality of insights produced by the survey

Start with Info-Tech’s recommended weekly survey questions:

  1. Estimate your daily average for number of hours spent on:
    1. Total work
    2. Project work
    3. Non-project work
  2. How many times are you interrupted with “urgent” requests requiring immediate response in a given day?
  3. How many people or projects did you complete tasks for this week?
  4. Rate your overall satisfaction with work this week.
  5. Describe any special tasks, interruptions, or requests that took your time and attention away from project work this week.

Customize these questions to suit your needs.

Info-Tech Insight

Maximize the number of survey responses you get by limiting the number of questions you ask. Info-Tech finds that participation drops off rapidly after five questions.

1.2.5 continued - Communicate the survey goals and steps, and conduct the survey

  1. Communicate the purpose and goals of the survey to maximize participation and satisfaction.
    • Provide background for why the survey is taking place. Clarify that the intention is to improve working conditions and management capabilities, not to play “gotcha” or hold workers accountable.
  2. Provide a timeline so expectations are clear about when possible next steps will occur, such as
    • Sharing and analyzing results
    • Making decisions
    • Taking action
  3. Reiterate what people are required or expected to do and how much effort is required. Provide reasonable and realistic estimates of how much time and effort people should spend on audit participation.
  4. Distribute the survey; collect and analyze the data.

Info-Tech Insight

Make sure that employees understand the purpose of the survey. It is important that they give honest responses that reflect the struggles they are encountering with balancing project and non-project work, not simply telling management what they want to hear.

Ensuring that employees know this survey is being used to help them, rather than scolding them for not completing work, will give you useful, insightful data on employee time.

Use Info-Tech’s Time-Tracking Survey Email Template for facilitating your communications.

Info-Tech Best Practice

Provide guidance to your resources with examples on how to differentiate project work vs. non-project work, administrative vs. keep-the-lights-on work, what counts as interruptions, etc.

Optimize your project portfolio to maintain continuous visibility into capacity

Now that you have a realistic picture of your realized project capacity and demand amounts, it’s time to use these values to tailor and optimize your resource management practices.

Based on desired outcomes for this phase, we have

  1. Determined the correct course of action to resolve your supply/demand imbalances.
  2. Assessed the overall project capacity of your portfolio.
  3. Cataloged sources of project and non-project demands.
  4. Performed a time audit to create an accurate and realistic picture of the time spent on different types of work.

In the next phase, we will:

  1. Wireframe a resource management process.
  2. Choose a resource management tool.
  3. Define data collection, analysis, and reporting steps within a sustainable resource management process.

The image is a screenshot from tab 6 of the Time Audit Workbook. The image shows two pie charts.

The image is a screenshot from tab 6 of the Time Audit Workbook. The image shows a pie chart.

Screenshots from tab 6 of the Time Audit Workbook.

Info-Tech Insight

The validity of traditional, rigorous resource planning has long been an illusion because the resource projections were typically not maintained. New realities such as faster project cycles, matrix organizations, and high-autonomy staff cultures have made the illusion impossible to maintain.

If you want additional support, have our analysts guide you through this phase as part of an Info-Tech workshop

Book a workshop with our Info-Tech analysts:

  • To accelerate this project, engage your IT team in an Info-Tech workshop with an Info-Tech analyst team.
  • Info-Tech analysts will join you and your team onsite at your location or welcome you to Info-Tech’s historic Toronto office to participate in an innovative onsite workshop.
  • Contact your account manager (www.infotech.com/account), or email Workshops@InfoTech.com for more information.

The following are sample activities that will be conducted by Info-Tech analysts with your team:

1.1.2 Assess the current distribution of accountability for resource management practice

Discuss who is currently accountable for various facets of resource management, and whether they have the right authority and ability to deliver on that accountability.

1.2.1 Create realistic estimates of supply and demand using Info-Tech’s Supply-Demand Calculator

Derive actionable, quantitative insight into the resourcing challenges facing the organization by using Info-Tech’s methodology that prioritizes completeness over precision.

Phase 2

Design a Realistic Resource Management Process

Phase 2 Outline

Call 1-888-670-8889 or email GuidedImplementations@InfoTech.com for more information.

Complete these steps on your own, or call us to complete a guided implementation. A guided implementation is a series of 2-3 advisory calls that help you execute each phase of a project. They are included in most advisory memberships.

Guided Implementation 2: Draft a Resource Management Process

Proposed Time to Completion (in weeks): 3-6 weeks

Step 2.1: Determine the dimensions of resource management

Start with an analyst kick-off call:

  • Introduce the seven dimensions of resource management
  • Trade-off between granularity and utility of data

Then complete these activities…

  • Decide on the seven dimensions
  • Examine the strategy’s cost-of-use

With these tools & templates:

Resource Management Playbook

Step 2.2: Support your process with a resource management tool

Discuss with the analyst:

  • Inventory of available PPM tools
  • Overview of Portfolio Manager Lite 2017

Then complete these activities…

  • Populate the tool with data
  • Explore portfolio data with the workbook’s output tabs

With these tools & templates:

  • Portfolio Manager Lite
  • PPM Solution Vendor Demo Script
Step 2.3: Build process steps

Discuss with the analyst:

  • Common challenges of resource management practice
  • Recommendations for a pilot initiative

Then complete these activities…

  • Review and customize contents of the Resource Management Playbook

With these tools & templates:

  • Resource Management Playbook

Phase 2 Results & Insights:

Draft the resource management practice with sustainability in mind. It is about what you can and will maintain every week, even during a crisis: it is not about what you put together as a one-time snapshot. Once you stop maintaining resource data, it's nearly impossible to catch up.

Step 2.1: Customize the seven dimensions of resource management

PHASE 1

1.1 Set a course of action

1.2 Estimate supply and demand

PHASE 2

2.1 Select resource management dimensions

2.2 Select resource management tools

2.3 Build process steps

PHASE 3

3.1 Pilot your process for viability

3.2 Plan stakeholder engagement

This step will walk you through the following activities:
  • Establish a default project vs. non-project work ratio
  • Decide the scope of allocation for your strategy
  • Set your allocation cadence
  • Limit the granularity of time allocation
  • Define the granularity of work assignment
  • Apply a forecast horizon
  • Determine the update frequency
This step involves the following participants:
  • CIO / IT Director
  • PMO Director / Portfolio Manager
  • Functional / Resource Managers
  • Project Managers
Outcomes of this step
  • Seven dimensions of resource management, chosen to fit the current needs and culture of the organization
  • Parameters for creating a resource management process (downstream)

There is no one-size-fits-all resource management strategy

Don’t get boxed into a canned solution that doesn’t make sense for your department’s maturity level and culture.

Resource management strategies are commonly implemented “out-of-the-box,” via a commercial PPM or time-tracking tool, or an external third-party consultant in partnership with those types of tools.

While these solutions and best practices have insights to offer – and provide admirable maturity targets – they often outstrip the near-term abilities of IT teams to successfully implement, adopt, and support them.

Tailor an approach that makes sense for your department and organization. You don’t need complex and granular processes to get usable resourcing data; you just need to make sure that you’ve carved out a process that works in terms of providing data you can use.

  • In this step, we will walk you through Info-Tech’s seven dimensions of resource management to help wireframe your resource management process.
  • In the subsequent steps in this phase, we will develop these dimensions from a wireframe into a functioning process.

Info-Tech Insight

Put processes before tools. Most commercial PPM tools include a resource management function that was designed for hourly granularity. This is part of the fallacy of an old reality that was never real. Determine which goals are realistic and fit your solution to your problem.

Wireframe a strategy that will work for your department using Info-Tech’s seven dimensions of resource management

Action the decision points across Info-Tech’s seven dimensions to ensure your resource management process is guided by realistic data and process goals.

In this step, we will walk you through the decision points in each dimension to determine the departmental specificities of your resource management strategy

Default project vs. non-project ratio

How much time is available for projects once non-project demands are factored in?

Reporting frequency

How often is the allocation data verified, reconciled, and reported for use?

Forecast horizon

How far into the future can you realistically predict resource supply?

Scope of allocation

To whom is time allocated?

Allocation cadence

How long is each allocation period?

Granularity of time allocation

What’s the smallest unit of time to allocate?

Granularity of work assignment

What is time allocated to?

Info-Tech Best Practice

Ensure that both the functional managers and the project managers participate in the following discussions. Without buy-in from both dimensions of the matrix organization, you will have difficulty making meaningful resource management data and process decisions.

Establish your default project versus non-project work ratio

2.1.1
30 minutes

Input

  • Completed Resource Management Supply-Demand Calculator

Output

  • Default organizational P-NP ratio and role-specific P-NP ratios

Materials

  • Resource Management Supply-Demand Calculator
  • Time Audit Workbook
  • Resource Management Playbook

Participants

  • CIO
  • PMO Director
  • Project Managers
  • Resource Managers

How much time is available for projects once non-project demands are factored in?

The default project vs. non-project work ratio (P-NP Ratio) is a starting point for functional and project managers to budget the work-hours at their disposal as well as for resources to split their time – if not directed otherwise by their managers.

How to set this dimension. The Resource Management Supply-Demand Calculator from step 1.2 shows the current P-NP ratio for the department, and how the percentages translate into work-hours. The Time Audit Workbook from step 1.2 shows the ratio for specific roles.

For the work of setting this dimension, you can choose to keep the current ratio from step 1.2 as your default, or choose a new ratio based on the advice below.

  • Discuss and decide how the supply-demand gap should be reconciled from the project side vs. the functional side.
    • Use the current organizational priority as a guide, and keep in mind that the default P-NP ratio is to be adjusted over time to respond to changing needs and priorities of the organization.
    • Once the organizational default P-NP ratio is chosen, defining role-specific ratios may be helpful. A help desk employee may spend only 10% of their time on project work, while an analyst may spend 80% of their time on project work.

Decide the scope of allocation for your strategy

2.1.2
15-30 minutes

Input

  • Current practices for assigning work and allocating time
  • Distribution of RM accountability (Activity 1.1.2)

Output

  • Resource management scope of allocation

Materials

  • RM Playbook

Participants

  • CIO
  • PMO Director
  • Project Managers
  • Resource Managers

To whom is time allocated?

Scope of allocation is the “who” of the equation. At the lowest and most detailed level, allocations are made to individual resources. At the highest and most abstract level, though, allocations can be made to a department. Other “whos” in scope of allocation can include teams, roles, or skills.

How to set this dimension. Consider how much granularity is required for your overall project capacity visibility, and the process overhead you’re willing to commit to support this visibility. The more low-level and detailed the scope of allocation (e.g. skills or individuals) the more data maintenance required to keep it current.

  • Discuss and decide to whom time will be allocated for the purposes of resource management.
    • Recall your prior discussion from activity 1.1.2 on how accountabilities for resource management are distributed within your organization.
    • The benefit of allocating teams to projects is that it is much easier to avoid overallocation. When a team is overallocated, it is visible. Individual overallocations can go unnoticed.
    • Once you have mastered the art of keeping resource data current and accurate at a higher level (e.g. team), it can be easier move lower level and assign and track allocations in a per-role or per-person basis.

Set your allocation cadence

2.1.3
15-30 minutes

Input

  • Current practices for assigning work and allocating time
  • Scope of allocation (Activity 2.1.2)

Output

  • Determination of temporal frames over which time will be allotted

Materials

  • RM Playbook

Participants

  • CIO
  • PMO Director
  • Project Managers
  • Resource Managers

How long is each allocation period?

How long is each individual allocation period? In what “buckets of time” do you plan to spend time – week by week, month by month, or quarter by quarter? The typical allocation cadence is monthly; however, depending on the scope of allocation and the nature of work assigned, this cadence can differ.

How to set this dimension. Allocation cadence can depend on a number of factors. For instance, if you’re allocating time to agile teams, the cadence would most naturally be bi-weekly; if work is assigned via programs, you might allocate time by quarters.

  • Discuss and decide the appropriate allocation cadence for the purposes of resource management. You could even be an environment that currently has different cadences for different teams. If so, it will be helpful to standardize a cadence for the purposes of centralized project portfolio resource management.
    • If the cadence is too short (e.g. days or weeks), it will require a dedicated effort to maintain the data.
    • If the cadence is too long (e.g. quarters or bi-annual), your resource management strategy could fail to produce actionable insight and lack the appropriate agility in being responsive to changes in direction.
    • Ultimately, your allocation cadence may be contingent upon the limitations of your resource management solution (see step 2.2).

Limit the granularity of time allocation

2.1.3
15-30 minutes

Input

  • Requirements for granularity of data
  • Resource management scope of allocation (Activity 2.1.2)

Output

  • Determination of lowest level of granularity for time allocation

Materials

  • RM Playbook

Participants

  • CIO
  • PMO Director
  • Project Managers
  • Resource Managers

What’s the smallest unit of time that will be allocated?

Granularity of time allocation refers to the smallest unit of time that can be allocated. You may not need to set firm limits on this, given that it could differ from PM to PM, and resource manager to resource manager. Nevertheless, it can be helpful to articulate an “as-low-as-you’ll-go” limit to help avoid getting too granular too soon in your data aspirations.

How to set this dimension. At a high level, the granularity of allocation could be as high as a week. At its lowest level, it could be an hour. Other options include a full day (e.g. 8 hours), a half day (4 hours), or 2-hour increments.

  • Discuss and decide the appropriate granularity for all allocations in the new resource management practice.
    • As a guideline, granularity of allocation should be one order of magnitude smaller than the allocation cadence to provide enough precision for meaningfully dividing up each allocation cadence, without imposing an unreasonably rigorous expectation for resources to manage their time.
    • The purpose of codifying this dimension is to help provide a guideline for how granular allocations should be. Hourly granularity can be difficult to maintain, so (for instance) by setting a half-day granularity you can help avoid project managers and resource managers getting too granular.

Define the granularity of work assignments

2.1.4
15-30 minutes

Input

  • Requirements for granularity of work assignment
  • Resource management scope of allocation (Activity 2.1.2)

Output

  • Determination of work assignment

Materials

  • RM Playbook

Participants

  • CIO
  • PMO Director
  • Project Managers
  • Resource Managers

To what is time allocated?

Determine a realistic granularity for your allocation. This is the “what” of the equation: what your resources are working on or the size of work for which allocations are managed.

How to set this dimension. A high level granularity of work assignment would assign an entire program, a mid-level scope would involve allocating a project or a phase of a project, and a low level, rigorous scope would involve allocating an individual task.

  • Discuss and decide the appropriate granularity for all work assignments in the new resource management strategy.
    • The higher granularity that is assigned, the more difficult it becomes to maintain the data. However, assigning at program level might not lead to useful, practical data.
    • Begin by allocating to projects to help you mature your organization, and once you have mastered data maintenance at this level, you can move on to a more granular work assignment.
      • If you are at a maturity level of 1 or 2, Info-Tech recommends beginning by assigning by project. If you are at a maturity level 3-4, it may be time to start allocating by phase or task.

Apply a forecast horizon

2.1.5
15-30 minutes

Input

  • Current practices for work planning, capacity forecasting
  • Allocation scope, cadence, and granularity (Activities 2.1.2-4)

Output

  • Resource management forecast horizon

Materials

  • RM Playbook

Participants

  • CIO
  • PMO Director
  • Project Managers
  • Resource Managers

How far into the future can you realistically predict resource supply?

Determine a realistic forecasting horizon for your allocation. At this point you have decided “what” “who” is working on and how frequently this will be updated. Now it is time to decide how far resource needs will be forecasted, e.g. “what will this person be working on in 3 months?”

How to set this dimension. A high-level forecast horizon would only look forward week-to-week, with little consideration of the long-term future. A mid-level forecast would involve predicting one quarter in advance and a low-level, rigorous scope would involve forecasting one or more years in advance.

  • Discuss and decide the appropriate forecast horizon that will apply to all allocations in the new resource management practice. It’s important that your forecast horizon helps to foster accurate data. If you can’t ensure data accuracy for a set period, make your forecast horizon shorter.
    • If you are at a maturity level of 1 or 2, Info-Tech recommends forecasting one month in advance.
    • If you are already at level 3-4 on the resource management maturity model, Info-Tech recommends forecasting one quarter to one year in advance.

See the diagram below for further explanation

2.1.5 Forecast horizon diagram

Between today and the forecast horizon (“forecast window”), all stakeholders in resource management commit to reasonable accuracy of data. The aim is to create a reliable data set that can be used to determine true resource capacity, as well as the available resource capacity to meet unplanned, urgent demands.

The image shows a Forecast horizon diagram, with Time on the x-axis and Data completeness on the Y-axis. The time between today and the forecast horizon is labelled as the forecast window. there is a line which descends in small degrees until the Forecast Horizon point, where the line is labelled Reasonable level of completeness.

The image shows a chart that lines up with the sections before and after the Forecast Horizon. In the accuracy row, Data is accurate before the forecast horizon and a rough estimate after. In the planning row, before the horizon is reliable for planning, and can inform high-level planning after the horizon. In the free capacity row, before the horizon, it can be committed to urgent demands, and after the horizon, negotiate for capacity.

Info-Tech Insight

Ensure data accuracy. It is important to note that forecasting a year in advance does not necessarily make your organization more mature, unless you can actually rely on these estimates and use them. It is important to only forecast as far in advance as you can accurately predict.

Determine the update frequency

2.1.6
30 minutes

Input

  • Current practices for work planning, capacity reporting
  • Current practices for project intake, prioritization, and approval
  • RM core dimensions (Activities 2.1.1)

Output

  • Resource management update frequency

Materials

  • RM Playbook

Participants

  • CIO
  • PMO Director
  • Project Managers
  • Resource Managers

How often is the allocation data verified, reconciled, and reported for use?

How often will you reconcile and rebalance your allocations? Your update frequency will determine this. It is very much the heartbeat of resource management, dictating how often reports on allocations will be updated and published for stakeholders’ consumption.

How to set this dimension. Determine a realistic frequency with which to update project reports. This will be how you determine who is working on what during each measurement period.

  • Discuss and decide how often the supply-demand gap should be reconciled from the project side vs. the functional side.
    • Keep in mind that the more frequent the reporting period, the more time must go into data maintenance. A monthly frequency requires maintenance at the end of the month, while weekly requires it at the end of each week.
    • Also think about how accurately you can maintain the data. Having a quarterly update frequency may require less maintenance time than monthly, but this information may not stay up to date in between these long stretches.
    • Reports generated at each update frequency should both inform resources on what to work on, what not to work on, and how to prioritize tasks if something unexpected comes up, as well as the steering committee, to help inform project approval decisions.

Finalize the dimensions for your provisional resource management process

2.1.7
10 minutes

Input

  • 7 core dimensions of resource management (Activities 2.1.1-6)

Output

  • Provisional resource management strategy

Materials

  • Resource Management Playbook

Participants

  • CIO
  • PMO Director
  • Project Managers
  • Resource Managers

Document the outputs from the preceding seven activities. These determinations will form the foundation of your resource management strategy, which we will go on to define in more detail in the subsequent steps of this phase.

  • Keep in mind, at this stage your dimensions are provisional and subject to change, pending the outcomes of steps 2.2 and 2.3.
RM Core Dimensions Decision
Default P-NP ratio 40%-60$ + exception by roles
Scope of allocation Individual resource
Allocation cadence Monthly
Granularity of time allocation 4 hours
Granularity of work assignment Projects
Forecast horizon 3 months
Reporting frequency Twice a month

Document these dimensions in Section 1.1 of Info-Tech’s Resource Management Playbook. We will be further customizing this template in steps 2.3 and 3.1.

Step 2.2: Determine the resource management tool that will best support your process

PHASE 1

1.1 Set a course of action

1.2 Estimate supply and demand

PHASE 2

2.1 Select resource management dimensions

2.2 Select resource management tools

2.3 Build process steps

PHASE 3

3.1 Pilot your process for viability

3.2 Plan stakeholder engagement

This step will walk you through the following activities:

  • Consider the pros and cons of commercial tools vs. spreadsheets as a resource management tool
  • Review the PPM Solution Vendor Demo Script to ensure your investment in a commercial tool meets your resource management needs
  • Jump-start spreadsheet-based resource management with Portfolio Manager Lite

This step involves the following participants:

  • PMO Director / Portfolio Manager
  • Functional / Resource Managers
  • Project Managers

Outcomes of this step

  • Choice of tool to support the resource management process
  • Examination of the commercial tool’s ability to support the resource management process chosen
  • Set-up and initial use of Portfolio Manager Lite for a spreadsheet-based resource management solution

Effective resource management practices require an effective resource management tool

The discipline of resource management has largely become inextricable from the tools that help support it. Ensure that you choose the right tool for your environment.

Resource management depends on the flow of information and data from the project level up to functional managers, project managers, and beyond.

Tools are required to help facilitate this flow, and the project portfolio management landscape is littered with endless time-tracking and capacity management options.

These options can each have their merits and their drawbacks. The success of implementing a resource management strategy very much hinges upon weighing these, and then choosing the right solution for your project eco-system.

  • This first part of this step will help you assess the tool landscape and make the right choice to help support your resource management practices.
  • In the second part of this step, we’ll take a deep-dive into Info-Tech’s Excel-based resource management solution. If you are implementing our solution, these sections will help you understand and set up the tool.

Info-Tech Insight

Establish a book of record. While it is possible to succeed using ad hoc tools and data sources, a centralized repository for capacity data works best. Your tool choice should help establish a capacity book of record to help ensure ongoing reconciliation of supply and demand at the portfolio level.

Get to know your resource management tool options

At a high level, those looking for a resource management solution have two broad options: a commercial project portfolio management (PPM) or time-tracking software on the one hand, and a spreadsheet-based tool, like Google Sheets or Excel, on the other.

Obviously, if your team or department already has access to a PPM or time-tracking software, it makes sense to continue using this, as long as it will accommodate the process that was wireframed in the previous step.

Otherwise, pursue the tool option that makes the most sense given both the strategy that you’ve wireframed and other organizational factors. See the table below and the next section for guidance.

If you’re planning on doing resource allocation by hand, you’re not going to get very far.”

Rachel Burger

Commercial Solutions Spreadsheet-Based Solutions
Description
  • These highly powerful solutions are purchased from a software/service provider.
  • These can be as simple as a list of current projects on a spreadsheet or a more advanced solution with resource capacity analysis.
Pros
  • Extraordinary function
  • Potential for automated roll-ups
  • Collaboration functionality
  • Easy to deploy: high process maturity or organization-wide adoption not required.
  • Lower cost-in-use – in many cases, they are free.
  • Highly customizable.
Cons
  • High process maturity required
  • High cost-in-use
  • Generally expensive to customize
  • Comprehensive, continual, and organization-wide adoption required
  • Easy to break.
  • Typically, they require a centralized deployment with a single administrator responsible for data entry.

Option A: When pursuing commercial options, don’t bite off more functionality than your people can sustain

While commercial options offer the most robust functionality for automation, collaboration, and reporting, they are also costly, difficult to implement, and onerous to sustain over the long run.

It’s not uncommon for organizations to sink vast amounts of money into commercial PPM tools, year after year, and never actually get any usable resource or forecasting data from these tools.

The reasons for this can vary, but in many cases it is because organizations mistake a tool for a PPM or a resource management strategy.

A tool is no substitute for having a clearly defined process that staff can support. Be aware of these two factors before investing in a commercial tool:

  • Visibility cannot be automated. It is not uncommon for CIOs to believe that because they’ve invested in a tool, they have an automated portfolio that enables them to sit back and wait for the data to roll in. With many tools, the challenge is that the calculations driving the rollups have become increasingly unsustainable and irrelevant in our high-autonomy staff cultures and interruption-driven work days.
  • Information does not equal knowledge. While commercial tools have robust reporting features, the data outputs can lead to information overload – and, subsequently, disinterest – unless they are curated and filtered to suit your executive’s needs and expectations.

47%
Of those companies using automated software to assist in resource management, almost half report that those systems failed to accurately calculate resource forecasts.

PM Solutions

Info-Tech Insight

Put process sustainability before enhanced tool functionality.

Ensure that you have sustainable processes in place before investing in an expensive commercial tool. Your tool selection should help facilitate capability-matched processes and serve user adoption.

Trying to establish processes around a tool with a functionality that exceeds your process maturity is a recipe for failure.

Before jumping into a commercial tool, consider some basic parameters for your selection

Use the table below as a starting point to help ensure you are pursuing a resource management tool that is right for your organization’s size and process maturity level.

Tool Category Characteristics # of Users PPM Maturity Sample Vendors
Enterprise tools
  • Higher professional services requirements for enterprise deployment
  • Larger reference customers
1,000> High
  • MS Project Server
  • Oracle Primavera
  • Planisware
Mid-market tools
  • Lower expectation of professional services engaged in initial deployment contract
  • Fewer globally recognizable reference clients
  • Faster deployments
100> Intermediate-to-High
  • Workfront
  • Project Insight
  • Innotas
Entry-level tools
  • Lower cost than mid-market and enterprise PPM tools
  • Limited configurability, reporting, and resource management functionalities
  • Compelling solutions to the organizations that want to get a fast start to a trial deployment
<100 Low-to-Intermediate
  • 5PM
  • AceProject
  • Liquid Planner

For a more in-depth treatment of choosing and implementing a commercial PPM tool to assist with your resource management practice, see Info-Tech’s blueprint, Select and Implement a PPM Solution.

Use Info-Tech’s PPM Solution Vendor Demo Script to help ensure you get the functionality you need

PPM Solution Vendor Demo Script (optional)

To ensure your investment in a commercial tool meets your resource management needs, use Info-Tech’s PPM Solution Vendor Demo Script to structure your tool demos and interactions with vendors.

For instance, some important scenarios to consider when looking at potential tools include:

  • How are overallocation and underallocation situations identified and reconciled in the solution?
  • How are users motivated to maintain their own timesheets (beyond simply being mandated as part of their job); how does the solution and timesheet functionality help team members do their job?
  • How will portfolio-level reports remain useful and accurate despite “zero-adoption” scenarios, in which some or all teams do not actively maintain task and timesheet data?

Any deficiencies in answering these types of questions should alert you to the fact that a potential solution may not adequately meet the needs of your resource management strategy.

Download Info-Tech’s PPM Solution Vendor Demo Script

"[H]ow (are PPM solutions) performing in a matrix organization? Well, there are gaps. There will be employees who do not submit timesheets, who share their time between project and operational activities, and whose reporting relationships do not fit neatly into the PPM database structure. This creates exceptions in the PPM application, and you may just have the perfect solution to a small subset of your problems." – Vilmos Rajda

Option B: When managing resourcing via spreadsheets, you don’t have to feel like you’re settling for the lesser option

Spreadsheets can provide a viable alternative for organizations not ready to invest in an expensive tool or for those not getting what they need from their commercial selections.

When it comes to resource management at a portfolio level, spreadsheets can be just as effective as commercial tools for facilitating the flow of accurate and maintainable resourcing data and for communicating resource usage and availability.

Some of the benefits of spreadsheets over commercials tools include:

  • They are easy to set up and deploy. High process maturity or organization-wide user adoption are not required.
  • They have a low cost-in-use. In the case of Excel, the tool itself comes at no additional cost.
  • They are highly customizable. No development time/costs are required to tweak the solution to suit your needs.

To be clear: spreadsheets have their drawbacks (for instance, they are easy to break, require a centralized data administrator, and are yours and yours alone to maintain). If your department has the budget and the process maturity to support a commercial tool, you should pursue the options covered in the previous sections.

However, if you are looking for a viable alternative to an expensive tool, spreadsheets have the ability to support a rigorous resource management practice.

"Because we already have enterprise licensing for an expensive commercial tool, everyone else thinks it’s logical to start there. I think we’re going to start with something quick and dirty like Excel." – EPMO Director, Law Enforcement Services

Info-Tech Insight

Make the choice to ensure adoption.

When making your selection, the most important consideration across all the solution categories is data maintenance. You must be assured that you and your team can maintain the data.

As soon as your portfolio data becomes inconsistent and unreliable, decision makers will lose trust in your resource data, and the authority of your resource management strategy will become very tenuous.

While spreadsheets offer a viable resource management option, not all spreadsheets are created equal

Lean on Info-Tech’s experience and expertise to get up and running quickly with a superior resource management Excel-based tool: Portfolio Manager Lite 2017.

Spreadsheets are the most common PPM tool – and it’s not hard to understand why: they can be created with minimal cost and effort.

But when something is easy to do, it’s important to keep in mind that it’s also easy to do badly. As James Kwak says in his article, “The Importance of Excel,” “The biggest problem is that anyone can create Excel Spreadsheets—badly.”

  • Info-Tech’s Portfolio Manager Lite 2017 offers an antidote to the deficiencies that can haunt home-grown resource management tools.
  • As an easy-to-deploy, highly evolved spreadsheet-based option, Portfolio Manager Lite enables you to mature your resource management processes, and provide effective resource visibility without the costly upfront investment.

Download Info-Tech’s Portfolio Manager Lite 2017

Info-Tech Insight

Balance functionality and adoption. Clients often find it difficult to gain adoption with commercial tools. Though homegrown solutions may have less functionality, the higher adoption level can make up for this and also potentially save your organization thousands a year in licensing fees.

Determine your resource management solution and revisit your seven dimensions of resource management

2.2.1
Times will vary

Participants

  • PMO Director

Based on input from the previous slides, determine the resource management solution option you will pursue and implement to help support your resource management strategy. Record this selection in section 1.2 of the Resource Management Playbook.

  • You may need to revisit the decisions made in step 2.1 to consider if the default values for your seven core dimensions of resource management are still sound. Keep these current and relevant as you become more familiar with your resource management solution.
RM Core Dimensions Default Value
Default P-NP ratio Role-specific
Scope of allocation Individual resource
Allocation cadence Monthly
Granularity of allocation (not defined)
Granularity of work assignment Project
Forecast horizon 6 months
Reporting frequency (not defined)

Portfolio Manager Lite has comprehensive sample data to help you understand its functions.

As you can see in this table, the tool itself assumes five of the seven resource management core dimensions. You will need to determine departmental values for granularity of allocation and reporting frequency. The other dimensions are determined by the tool.

If you’re piloting Info-Tech’s Portfolio Manager Lite, review the subsequent slides in this step before proceeding to step 2.3. If you are not piloting Portfolio Manager Lite, proceed directly to step 2.3.

Overview of Portfolio Manager Lite

Portfolio Manager Lite has two set-up tabs, three data entry tabs, and six output-only tabs. The next 15 slides show how to use them. To use this tool, you need Excel 2013 or 2016. If you’re using Excel 2013, you must download and install Microsoft Power Query version 2.64 or later, available for download from Microsoft.

The image shows an overview of the Portfolio Manager Lite tool. It shows the Input and Data Tabs on the left, and output tabs on the right. The middle of the graphic includes guidance to ensure that you refresh the outputs after each data entry, by using the Refresh All button

Observe “table manners” to maintain table integrity and prevent Portfolio Manager Lite malfunctions

Excel tables enable you to manage and analyze a group of related data. Since Portfolio Manager Lite uses tables extensively, maintaining the table’s integrity is critical. Here are some things to know for working with Excel tables.

Do not leave empty rows at the end.

Adjust the sizing handle to eliminate empty rows.

Always paste values.

Default pasting behavior can interrupt formula references and introduce unwanted external links. Always right-click and select Paste Values.

Correctly add/remove rows within a table.

Do not use row headings; instead, always right-click inside a table to manipulate table rows.

Set up Portfolio Manager Lite

2.2.1
Portfolio Manager Lite, Tab 2a: Org Setup

The Org Setup tab is divided into two sections, Resources and Projects. Each section contains several categories to group your resources and projects. Items listed under each category will be available via drop-down lists in the data tabs.

These categorizations will be used later to “slice” your resource allocation data. For example, you’ll be able to visualize the resource allocations for each team, for each division, or for each role.

The image shows a screenshot of Tab 2a, with sample information filled in.

1. Role and Default Non-Project Ratio columns: From the Supply-Demand Calculator, copy the list of roles, and how much of each role’s time is spent on non-projects by default (see below; add the values marked with yellow arrows).

2. Resource Type column: List the type of resource you have available.

3. Team and Skill columns: List the teams, and skills for your resources.

In the Resources tab, items in drop-down lists will appear in the same order as shown here. Sort them to make things easy to find.

Do not delete tables you won’t use. Instead, leave or hide tables.

Set up Portfolio Manager Lite (continued)

2.2.1
Portfolio Manager Lite, Tab 2a: Org Setup

The projects section of the Org Setup tab contains several categories for entering project data. Items listed under each category will be available via drop-down lists in the Projects tab. These categorizations will be used later to analyze how your resources are allocated.

The image shows the projects sections of Tab 2a.

1. Project Type: Enter the names of project types, in which projects will be grouped. All projects must belong to a type. Examples of types may include sub-portfolios or programs.

2. Project Category: Enter the names of project categories, in which projects will be grouped. Unlike types, category is an optional grouping.

3. Phase: Enter the project phases. Ensure that your phases list has “In Progress” and “Complete” options. They are needed for the portfolio-wide Gantt chart (the Gantt tab).

4. Priority and Status: Define the choices for project priorities and statuses if necessary (optional).

5. Unused: An extra column with predefined choices is left for customization (optional).

Set up Portfolio Manager Lite (continued)

2.2.1
Portfolio Manager Lite, Tab 2b: Calendar Setup

Portfolio Manager Lite is set up for a monthly allocation cadence out of the box. Use this tab to set up the start date, the default resource potential capacity, and the months to include in your reports.

The image shows fields in the calendar set-up section of Tab 2a, with a Start Date and Hours Assumed per day.

1. Enter a start date for the calendar, e.g. start of your fiscal or calendar year.

2. Enter how many hours are assumed in a working day. It is used to calculate the default maximum available hours in a month.

The image shows the Calendar section of tab 2a, with sample information filled in.

Maximum Available Hours, Weekdays, and Business Days are automatically generated.

The current month is highlighted in green.

3. Enter the number of holidays to correct the number of business days for each month.

Year to Date Reporting and Forecast Reporting ranges are controlled by this table. Use the period above Maximum Available Hours.

The image shows the Year-to-Date and Forecast Reporting sections.

Info-Tech Best Practice

Both Portfolio Manager Lite and Portfolio Manager 2017 can be customized for non-monthly resource allocation. Speak to an Info-Tech analyst to ask for more information.

Enter resource information and their total capacity

2.2.2
Portfolio Manager Lite, Tab 3: Resources

Portfolio Manager Lite is set up for allocating time to individual resources out of the box. Information on these resources is entered in the Resources tab. It has four sections, arranged horizontally.

1. Enter basic information on your resources. Resource type, team, role, and skill will be used to help you analyze your resource data.

The image shows a screenshot of the Resources tab with sample information filled in.

Ensure that the resource names are unique.

Sort or filter the table using the filter button in the header row.

2. Their total capacity in work-hours is automatically calculated for each month, using the default numbers from the Calendar Setup tab. If necessary, overwrite the formula and enter in custom values.

The image shows a screenshot of the total capacity in work-hours, with sample info filled in.

Cells with less than 120 hours are highlighted in blue.

Do not add or delete any columns, or modify this header row.

Enter out-of-office time and non-project time for your resources

2.2.2
Portfolio Manager Lite, Tab 3: Resources

3. Enter the resources’ out-of-office time for each month, as they are reported.

The image shows the Absence (hours) section, with sample information filled in.

Do not add or delete any columns, or modify the header row, below the dates.

4. Resources’ percentages of time spent on non-projects are automatically calculated, based on their roles’ default P-NP ratios. If necessary, overwrite the formula and enter in custom values.

The image shows the Non-Project Ratio section, with sample information filled in.

Do not add or delete any columns, or modify the header row, below the dates.

Populate your project records

2.2.3
Portfolio Manager Lite, Tab 4: Projects

Portfolio Manager Lite is set up for allocating time to projects out of the box. Information on these projects is entered in the Projects tab.

1. Enter project names and some basic information. These fields are mandatory.

The image shows the section for filling in project names and basic information in the Projects tab. The image shows the table with sample information.

Ensure that the project names are unique.

Do not modify or change the headers of the first seven columns. Do not add to or delete these columns.

2. Continue entering more information about projects. These fields are optional and can be customized.

The image shows a section of the Projects tab, where you fill in more information.

Headers of these columns can be changed. Extra columns can be added to the right of the Status column if desired. However, Info-Tech strongly recommends that you speak to an Info-Tech analyst before customizing.

The Project Category, Phase, and Priority fields are entered using drop-down lists from the Org Setup tab.

Allocate your resource project capacity to projects

2.2.4
Portfolio Manager Lite, Tab 5: Allocations

Project capacity for each resource is calculated as follows, using the data from the Resources tab:

Project capacity = (total project capacity – absence) x (100% – non-project%)

In the Allocations tab, project capacity is allocated in percentages with 100% representing the allocation of all available project time of a resource to a project.

This allocation-by-percentage model has some advantages and drawbacks:

Advantages

  • Allocating all available project capacity to project is straightforward
  • Easy for project managers to coordinate with each other (e.g. “Jon’s project time will be split 50%-50% between two projects” = enter 50% allocation to each project)

Drawbacks

  • How many hours is represented by a percentage of someone’s capacity is unclear
  • Must check whether enough work-hours are allocated for what’s needed (e.g. “Deliverable A needs 20 hours of work from Jon in November. Is 50% of his project capacity enough?”)

The Allocations tab has a few features to help you mitigate these disadvantages.

Info-Tech Best Practice

For organizations with lower resource management practice maturity, start with percentages. In Portfolio Manager 2017, allocations are entered in work-hours to avoid the above drawbacks altogether, but this may require a higher practice maturity.

Enter your resource project capacity allocations

2.2.4
Portfolio Manager Lite, Tab 5: Allocations

A line item in the Allocations tab requires three pieces of information: a project, a resource, and the percentage of project capacity for each month.

The image shows a screenshot from the Allocations tab, with sample information filled in.

1. Choose a project. Type, Start date, and End date are automatically displayed.

2. Choose a resource. Team is automatically displayed.

This image is another screenshot of the Allocations tab, showing the section with dates, with sample information filled in.

3. Enter the resource’s allocated hours for the project in percentages.

Built-in functions in the Allocations tab display helpful information for balancing project supply and demand

2.2.4
Portfolio Manager Lite, Tab 5: Allocations

The Allocations tab helps you preview the available project capacity of a resource, as well as the work-hours represented by each allocation line item, to mitigate the drawbacks of percentage allocations.

In addition, overallocations (allocations for a given month add up to over 100%) are highlighted in red. These functions help resource managers balance the project supply and demand.

The image shows a screenshot of the Allocations tab, with sample information filled in.

To preview a resource’s project capacity in work-hours, choose a resource using a drop down. The resource’s available project capacity for each month is displayed to the right.

Sort or filter the table using the filter button in the header row. Here, the Time table is sorted by Resource.

The total work-hours for each line item is shown in the Hours column. Here, 25% of Bethel’s project capacity for 4 months adds up to only 16 work-hours for this project.

A resource is overallocated when project capacity allocations add up to more than 100% for a given month. Overallocations are highlighted in red.

Get the timeline of your project portfolio with the Gantt chart tab

2.2.5
Portfolio Manager Lite, Tab 6: Gantt

The Gantt tab is a pivot-table-driven chart that graphically represents the start and end dates of projects and their project statuses.

The image shows a screenshot of the Gantt tab, with sample information filled in.

Filter entries by project type above the chart.

The current month (9-17) is highlighted.

You can filter and sort entries by project name, sponsor, or project manager.

In progress (under Phase column) projects show the color of their overall status.

Projects that are neither completed nor in progress are shown in grey.

Completed (under Phase column) projects are displayed as black.

Get a bird’s-eye view of your available project capacity with the Resource Load tab

2.2.6
Portfolio Manager Lite, Tab 7: Resource Load

The Resource Load tab is a PivotTable showing the available project capacity for each resource.

The image is a screenshot of the Resource Load tab, with sample information filled in.

Change the thresholds for indicating project overallocation at the top right.

You can filter and sort entries by resource or role.

Values in yellow and red highlight overallocation.

Values in green indicate resource availability.

This table provides a bird’s-eye view of all available project capacity. Highlights for overallocated resources yield a simple heat map that indicates resourcing conflicts that need attention.

The next two tabs contain graphical dashboards of available capacity.

Tip: Add more resource information by dragging a column name into the Rows box in the PivotTable field view pane.

Example: add the Team column by dragging it into the Rows box

The image shows a screenshot demonstrating that you can add a Team column.

Analyze your resource allocation landscape with the Capacity Slicer tab

2.2.7
Portfolio Manager Lite, Tab 8: Capacity Slicer

The Capacity Slicer tab is a set of pivot charts showing the distribution of resource allocation and how they compare against the potential capacity.

The image shows a collection of 5 graphs and charts, showing the distribution of resource allocation, and compared against potential capacity.

At the top left of each chart, you can turn Forecast Reporting on (true) or off (false). For Year to Date reporting, replace Forecast with YTD in the Field View pane’s Filter field.

In the Allocated Capacity, in % chart, capacity is shown as a % of total available capacity. Exceeding 100% indicates overallocation.

In the Realized Project Capacity, in hours chart, the vertical axis is in work-hours. This gap between allocation and capacity represents available project capacity.

The bottom plots show how allocated project capacity is distributed. If the boxes are empty, no allocation data is available.

Use the Team slicer to drill down on resource capacity and allocation by groups of resources

2.2.7
Portfolio Manager Lite, Tab 8: Capacity Slicer

A slicer filters the data shown in a PivotTable, a PivotChart, or other slicers. In this tab, the team slicer enables you to view resource capacity and allocation by each team or for multiple teams.

The image shows a sample graph.

The button next to the Team header enables multiple selection.

The next button to the right clears the filter set by this slicer.

All teams with capacity or allocation data are listed in the slicers.

For example, if you select "App Dev":

The image shows the same graph as previously shown, but this time with only App Dev selected in the left-hand column.

The vertical axis scales automatically for filtered data.

The capacity and allocation data for all application division teams is shown.

Resources not in the App Dev team are filtered out.

Drill down on individual-level resource allocation and demand with the Capacity Locator tab

2.2.8
Portfolio Manager Lite, Tab 9: Capacity Locator

The Capacity Locator tab is a group of PivotCharts with multiple slicers to view available project capacity.

For example: click on “Developer” under Role:

The image shows the list of slicers available using the Capacity Locator tab.

The image shows a series of graphs produced in the Capacity Locator tab.

Primary skills of all developers are displayed on the left in the Primary Skill column. You can choose a skill to narrow down the list of resources from all developers to all developers with that skill.

The selected resources are shown in the Resources column. Data on the right pertains to these resources.

  • The top left graph shows the average available project capacity for all selected resources.
  • The top right graph shows the sum of all available capacity from all selected resources.
  • In the lower left graph, pay attention to available total capacity, as selected resources may have significant non-project demands.
  • The lower right graph shows the number of assigned projects. Control the number of concurrent projects to reduce the need for multitasking and optimize your resource use.

Where you see the filter button with an x, you can clear the filter imposed by this slicer.

Check how your projects are resourced with the Project Viewer tab

2.2.9
Portfolio Manager Lite
, Tab 10: Project Viewer

The Project Viewer tab is a set of PivotCharts with multiple slicers to view how resources are allocated to different projects.

The image shows a screenshot of the Project Viewer tab, with a bar graph at the top, filter selections at the bottom left, and four pie charts at the bottom right.

Filtering by sponsor or project manager is useful for examining a group of projects by accountability (sponsor) or responsibility (project manager).

The graphs show how project budgets are distributed across different categories and priorities of projects, and how resource allocations are distributed across different categories and priorities of projects.

Report on your project portfolio status with the Project Updates tab

2.2.10
Portfolio Manager Lite
, Tab 11: Project Updates

The Project Updates tab is a PivotTable showing various fields from the Projects table to rapidly generate a portfolio-wide status report. You can add or remove fields from the Projects table using the PivotTable’s Field View pane.

The image shows a screenshot of a large table, which is the Project Updates tab. A selection is open, showing how you can filter entries.

Filter entries by phase. The screenshot shows an expansion of this drop down at the top left.

Rearrange the columns by first clicking just below the header to select all cells in the column, and then dragging it to the desired position. Alternatively, arrange them in the Field View pane.

Tools and other requirements needed to complete the resource management strategy

2.2.11
10 minutes

  • Recommended: If you are below a level 4 on Info-Tech’s resource management maturity scale, use Info-Tech’s Portfolio Manager Lite to start.
  • Use a commercial PPM tool if you already have one in use and feel that you can accurately maintain the data in this tool.
  • Use this chart to estimate the amount of time it will take to accurately maintain the data for each reporting period.
    • Determine who will be responsible for this maintenance.
    • If there is no one currently available to maintain the data, allocate time for someone or you may even need a portfolio analyst.
    • We will confirm roles and responsibilities in phase 3.
Maturity Level Dimensions Time needed per month
Small (1-25 employees) Medium (25-75) Large (75-100) Enterprise (100+)
1-2 %, team, project, monthly update, 1 month forecast 2 hours 6 hours 20 hours 50 hours
3-4 %, person, phase, weekly update, 1 quarter forecast 4 hours 12 hours 50 hours 150 hours
5 %, person, task, continuous update, 1 year forecast 8+ hours 20+ hours 100+ hours 400+ hours

See also: Grow Your Own PPM Solution with Info-Tech’s Portfolio Manager 2017

Join hundreds of Info-Tech clients who are successfully growing their own PPM solution.

If you are looking for a more robust resource management solution, or prefer to allocate staff time in hours rather than percentages, see Info-Tech’s Portfolio Manager 2017.

Similar to Portfolio Manager Lite, Portfolio Manager 2017 is a Microsoft Excel-based PPM solution that provides project visibility, forecasting, historical insight, and portfolio analytics capabilities for your PMO without a large upfront investment for a commercial solution.

Watch Info-Tech’s Portfolio Manager 2017 Video – Introduction and Demonstration.

System Requirements

To use all functions of Portfolio Manager 2017, you need Excel 2013 or Excel 2016 running on Windows, with the following add-ins:

  • Power Query (Excel 2013 only)
  • Power Pivot
  • Power View

Power View is only available on select editions of Excel 2013 and 2016, but you can still use Portfolio Manager 2017 without Power View.

If you are unsure, speak to your IT help desk or an Info-Tech analyst for help.

For a new PMO, start with the new reality

CASE STUDY

Industry Law Enforcement

Source Info-Tech Client

Because we already have enterprise licensing for an expensive commercial tool, everyone else thinks it’s logical to start there. I think we’re going to start with something quick and dirty like Excel.” – EPMO Director, Law Enforcement Services

Situation

  • This was an enterprise PMO, but with relatively low organizational maturity.
  • The IT department had relatively high project management maturity, but the enterprise was under-evolved at the portfolio level.
  • Other areas of the organization already had licensing and deployment of a top-tier commercial PPM tool.
  • There were no examples of a resource management practice.

Complication

  • There was executive visibility on larger and more strategic projects.
  • There were no constraints on the use of resources for smaller projects.
  • The PMO was generally expected to provide project governance with their limited resources.
  • The organization lacked an understanding of the difference between project and portfolio management. Consequently, it was difficult to create resource management practices at the portfolio level due to a lack of resourcing.

Resolution

  • The organization deferred the implementation of the commercial PPM tool.
  • They added high-level resource management using spreadsheets.
  • Executive focus was reoriented around overall resource capacity as the principle constraint for project approvals.
  • They introduced deeper levels of planning granularity over time.
  • When the planning granularity gets down to the task level, they move toward the commercial solution.

Step 2.3: Build process steps to ensure data accuracy and sustainability

PHASE 1

1.1 Set a course of action

1.2 Estimate supply and demand

PHASE 2

2.1 Select resource management dimensions

2.2 Select resource management tools

2.3 Build process steps

PHASE 3

3.1 Pilot your process for viability

3.2 Plan stakeholder engagement

This step will walk you through the following activities:
  • Draft a high-level resource management workflow
  • Build on the workflow to determine how data will be collected at each step, and who will support the process
  • Document your provisional resource management process
This step involves the following participants:
  • PMO Director / Portfolio Manager
  • Functional / Resource Managers
  • Project Managers
Outcomes of this step
  • A high-level resource management workflow, customized from Info-Tech’s sample workflow
  • Process for collecting resource supply data for each reporting period
  • Process for capturing the project demand within each reporting period
  • Process for identifying and documenting resource constraints and issues for each reporting period
  • Standard protocol for resolving resource issues within each reporting period
  • Process for finalizing and communicating resource allocations for the forecast window
  • A customized Resource Management Playbook, documenting the standard operating procedure for the processes

Make sustainability the goal of your resource management practices

A resource management process is doing more harm than good if it doesn’t facilitate the flow of accurate and usable data week after week, month after month, year after year.

When resource management strategies fail, it can typically be tied back to the same culprit: unrealistic expectations from the outset.

If a resource management process strives for a level of data precision that staff cannot juggle day to day, over the long run, then things will eventually fall apart as staff and decision makers alike lose faith in the data and the relevancy of the process.

Two things can be done to help avoid this fate:

  1. Strive for accuracy over precision. If your department’s process maturity is low, and staff are ping-ponged from task to task, fire to fire, throughout any given day, then striving for precise data is ill advised. Keep your granularity of allocation more high level, and strive for data that is “maintainably” accurate rather than “unmaintainably” precise.
  2. Keep the process simple. Use the advice in this step to develop a sustainable process, one that is easy to follow with clearly defined responsibilities and accountabilities at each step.

Info-Tech Insight

It's not about what you put together as a one-time snapshot. It's about what you can and will maintain every week, even during a crisis. When you stop maintaining resource management data, it’s nearly impossible to catch up and you’re usually forced to start fresh.

Maintain reliable resourcing data with an easy-to-follow, repeatable process

Info-Tech recommends following a simple five-step process for resource management.

1. Collect resource supply data

  • Resources
  • Resource Managers

2. Collect project demand data

  • Resource Managers
  • Project Managers
  • PMO

3. Identify sources of supply/demand imbalance

  • PMO

4. Resolve conflicts and balance project and non-project allocations

  • Resource Managers
  • Project Managers
  • PMO
  • Steering Committee, CIO, other executives

5. Approve allocations for forecast window

  • PMO
  • Steering Committee, CIO, other executives

This is a sample workflow with sample roles and responsibilities. This step will help you customize the appropriate steps for your department.

Info-Tech Insight

This process aims to control the resource supply to meet the demand – project and non-project alike. Coordinate this process with other portfolio management processes, ensuring that up-to-date resource data is available for project approval, portfolio reporting, closure, etc.

Draft your own high-level resource management workflow

2.3.1
60 to 90 minutes

Participants

  • Portfolio Manager
  • Project Managers
  • Resource Managers
  • Business Analysts

Input

  • Process data requirements

Output

  • High-level description of your target-state process

Materials

  • Whiteboard or recipe cards

Conduct a table-top planning exercise to map out, at a high-level, your required and desired process steps.

While Info-Tech recommends a simple five-step process (see previous slide), you may need to flesh out your process into additional steps, depending upon the granularity of your seven dimensions and the complexity of your resource management tool. A table-top planning exercise can be helpful to ensure the right process steps are covered.

  1. On a whiteboard or using white 4x6 recipe cards, write the unique steps of a resource management process. Use the process example at the bottom of this slide as a guide.
  2. Use a green marker or green cards to write artifacts or deliverables that result from each step.
  3. Use a red marker or red cards to address potential issues, problems, or risks that you can foresee at each step.

For the purposes of this activity, avoid getting into too much detail by keeping to your focus on the high-level data points that will be required to keep supply and demand balanced on an ongoing basis.

"[I]t’s important not to get too granular with your time tracking. While it might be great to get lots of insight into how your team is performing, being too detailed can eat into your team’s productive work time. A good rule of thumb to work by is if your employees’ timesheets include time spent time tracking, then you’ve gone too granular."

Nicolas Jacobeus

Use Info-Tech’s Resource Management Playbook to help evolve your high-level steps into a repeatable practice

Once you’ve determined a high-level workflow, you’ll need to flesh out the organizational details for how data will be collected at each step and who will support the process.

Use Info-Tech’s Resource Management Playbook to help determine and communicate the “who, what, when, where, why, and how” of each of your high-level process steps.

The playbook template is intended to function as your resource management standard operating procedure. Customize Section 3 of the template to record the specific organizational details of how data will be collected at each process step, and the actions and decisions the data collection process will necessitate.

  • Activities 2.3.2-2.3.6 in this step will help you customize the process steps in Info-Tech’s five-step resource management model and record these in the template. If you developed a customized process in activity 2.3.1, you will need to add to/take away from the activity slides and customize the template accordingly.
  • Lean on the seven dimensions of resource management that you developed in step 2.1 to determine the cadence and frequency of data collection. For instance, if your update frequency is monthly, you will need to ensure you collect your supply-demand data prior to that, giving yourself enough time to analyze it and reconcile imbalances with stakeholders before refreshing your monthly reporting data.

Download Info-Tech’s Resource Management Playbook

How the next five activities will help you develop your playbook

2.3 Resource Management Playbook

Each of the slides for activities 2.3.2-2.3.6 are comprised of a task-at-a glance box as well as “important decisions to document” for each step.

Work as a group to complete the task-at-a-glance boxes for each step. Use the “important decisions to document” notes to help brainstorm the “how” for each step. These details should be recorded below the task-at-a-glance boxes in the playbook – see point 6 in the legend below.

Screenshot of Section 3 of the RM Playbook.

The image shows a screenshot of Section 3 of the RM Playbook. A legend is included below.

Screenshot Legend:

  1. Review your existing steps, tools, and templates used for this task. Alternatively, review the example provided in the RM Playbook.
  2. Designate the responsible party/parties for this process. Who carries out the task?
  3. Document the inputs and outputs for the task: artifacts, consulted and informed parties.
  4. If applicable, document the tools and templates used for the task.
  5. Designate the accountable party for this task. Only a single party can be accountable.
  6. Describe the “how” of the task below the Task-at-a-Glance table.

Step one: determine the logistics for collecting resource supply data for each reporting period

2.3.2
20 minutes

Step one in your resource management process should be ensuring a perpetually current view into your resource supply.

Resource supply in this context should be understood as the time, per your scope of allocation (i.e. individual, team, skill, etc.) that is leftover or available once non-project demands have been taken out of the equation. In short, the goal of this process step is to determine the non-project demands for the forecast period.

The important decisions to document for this step include:

  1. What data will be collected and from whom? For example, functional managers to update resource potential capacity and non-project resource allocations.
  2. How often will data be collected and when? For example, data will be collected third Monday of the month, three days before our monthly update frequency.
  3. How will the data be collected? For example, tool admin to send out data to update on third Monday; resource managers update the data and email back to tool admin.

Document your process for determining resource supply in Section 3.1 of Info-Tech’s Resource Management Playbook.

Task-at-a-glance:

Inputs Artifacts i.e. historical usage data
Consulted i.e. project resources
Tools & Templates i.e. time tracking template
Outputs Artifacts i.e. updated template
Informed i.e. portfolio analyst
Timing i.e. every second Monday
Responsible i.e. functional managers
Accountable i.e. IT directors

Step two: map out how project demand will be captured within each reporting period

2.3.3
20 minutes

Step two in your resource management process will be to determine the full extent of project demand for your forecast period.

Project demand in this context can entail both in-flight projects as well as new project plans or new project requests that are proposing to consume capacity during the forecast period. In short, the goal of this process step is to determine all of the project demands for the forecast period.

The important decisions to document for this step include:

  1. What data will be collected and from whom? For example, project managers to update project allocations for in-flight projects, and PMO will provide proposed allocations for new project requests.
  2. How often will data be collected and when? For example, data will be collected third Tuesday of the month, two days before our monthly update frequency.
  3. How will the data be collected? For example, tool admin to send out data to update on third Tuesday; project managers update the data and email back to tool admin.

Document your process for determining project demand in Section 3.2 of Info-Tech’s Resource Management Playbook.

Task-at-a-glance

Inputs Artifacts i.e. historical usage data
Consulted i.e. project resources
Tools & Templates i.e. project demand template
Outputs Artifacts i.e. updated demand table
Informed i.e. portfolio analyst
Timing i.e. every second Monday
Responsible i.e. project managers
Accountable i.e. PMO director

Step three: record how resource constraints and issues for each reporting period will be identified and documented

2.3.4
20 minutes

Step three in your resource management process will be to analyze your resource supply and project demand data to identify points of conflict.

Once the supply-demand data has been compiled, it will need to be analyzed for points of imbalance and conflict. The goal of this process step is to analyze the raw data and to make it consumable by other stakeholders in preparation for a reconciliation or rebalancing process.

The important decisions to document for this step include:

  1. How will the data be checked for inaccuracies? For example, tool admin to enter and QA data; reach out by the following Wednesday at noon with inconsistencies; managers to respond no later than next day by noon.
  2. What reports will employed? For example, a refreshed demand spreadsheet will be made available.
  3. What is an acceptable range for over- and under-allocations? For example, the acceptable tolerance for allocation is 15%; that is, report only those resources that are less than 85% allocated, or more than 115% allocated.

Document your process for identifying resource constraints and issues in Section 3.3 of Info-Tech’s Resource Management Playbook.

Task-at-a-glance

Inputs Artifacts i.e. supply/demand data
Consulted i.e. no one
Tools & Templates i.e. Portfolio Manager Lite
Outputs Artifacts i.e. list of issues
Informed i.e. no one
Timing i.e. every second Tuesday
Responsible i.e. portfolio analyst
Accountable i.e. PMO director

Step four: establish a standard protocol for resolving resource issues within each reporting period

2.3.5
20 minutes

Step four in your resource management process should be to finalize your capacity management book of record for the reporting period and prepare recommendations for resolving conflicts and issues.

The reconciliation process will likely take place at a meeting amongst the management of the PMO and representatives from the various functional groups within the department. The goal of this step is to get the right roles and individuals to agree upon proposed reconciliations and to sign-off on resource allocations.

The important decisions to document for this step include:

  1. What reports will be distributed and in what form? For example, refreshed spreadsheet will be available on the PMO SharePoint site.
  2. When will the reports be generated and for whom? For example, fourth Tuesday of the month, end of day – accessible for all managers.
  3. Who has input into how conflicts should be resolved? For example, conflicts will be resolved at monthly resource management meeting. All meeting participants have input, but the PMO director will have ultimate decision-making authority.

Document your process for resolving resource constraints and issues in Section 3.4 of Info-Tech’s Resource Management Playbook.

Inputs Artifacts i.e. meeting agenda
Consulted i.e. meeting participants
Tools & Templates i.e. capacity reports
Outputs Artifacts i.e. minutes and resolutions
Informed i.e. steering committee
Timing i.e. every second Thursday
Responsible i.e. PMO director
Accountable i.e. CIO

Step five: record how resource allocations will be finalized and communicated for the forecast window

2.3.6
20 minutes

The final step in your resource management process is to clarify how resource allocations will be documented in your resource management solution and reported to the department.

Once a plan to rebalance supply and demand for the reporting period has been agreed on, you will need to ensure that the appropriate data is updated in your resource management book of record, and that allocation decisions are communicated to the appropriate stakeholders.

The important decisions to document for this step include:

  1. Who has ultimate authority for allocation decisions? For example, the CIO has final authority when conflicts need to be escalated and must approve all allocations for the forecast period.
  2. Who will update the book of record and when? For example, the tool admin will update the data before the end of the day following the resource management meeting.
  3. Who needs to be informed and of what? For example, resource plans will be updated in SharePoint for resources and managers to review.

Document your process for approving and finalizing allocation in Section 3.5 of Info-Tech’s Resource Management Playbook.

Task-at-a-glance

Inputs Artifacts i.e. minutes and resolutions
Consulted i.e. CIO, IT directors
Tools & Templates i.e. Portfolio Manager Lite
Outputs Artifacts i.e. updated availability table
Informed i.e. steering committee
Timing i.e. every second Friday
Responsible i.e. portfolio analyst
Accountable i.e. PMO director

Finalize your provisional resource management process in the Playbook Template

2.3 Resource Management Playbook

Use Info-Tech’s Resource Management Playbook to solidify your processes in a formalized operating plan.

Throughout this phase, we have been customizing sections 1, 2, and 3 of the Resource Management Playbook.

Before we move to pilot and implement your resource management strategy in the next phase of this blueprint, ensure that sections 1-3 of your playbook have been drafted and are ready to be communicated and shared with stakeholders.

  • Avoid getting too granular in your process requirements. Keep it to high-level data requirements. Imposing too much detail in your playbook is a recipe for failure.
  • The playbook should remain provisional throughout your pilot phase. Aspects of your process will likely need to be changed or tweaked as they are met with some day-to-day realities. As with any “living document,” it can be helpful to explicitly assign responsibilities for updating the playbook over the long term to ensure it stays relevant.

"People are spending far more time creating these elaborate [time-tracking] systems than it would have taken just to do the task. You’re constantly on your app refiguring, recalculating, re-categorizing... A better strategy would be [returning] to the core principles of good time management…Block out your calendar for the non-negotiable things. [Or] have an organized prioritized task list." – Laura Stack (quoted in Zawacki)

If you want additional support, have our analysts guide you through this phase as part of an Info-Tech workshop

Book a workshop with our Info-Tech analysts:

  • To accelerate this project, engage your IT team in an Info-Tech workshop with an Info-Tech analyst team.
  • Info-Tech analysts will join you and your team onsite at your location or welcome you to Info-Tech’s historic Toronto office to participate in an innovative onsite workshop.
  • Contact your account manager (www.infotech.com/account), or email Workshops@InfoTech.com for more information.

The following are sample activities that will be conducted by Info-Tech analysts with your team:

2.1 Wireframe a resource management strategy using Info-Tech’s seven dimensions of resource management

Action the decision points across Info-Tech’s seven dimensions to ensure your resource management process is guided by realistic data and process goals.

2.3 Draft a high-level resource management workflow and elaborate it into a repeatable practice

Customize Info-Tech’s five-step resource management process model. Then, document how the process will operate by customizing the Resource Management Playbook.

Phase 3

Implement Sustainable Resource Management Practices

Phase 3 outline

Call 1-888-670-8889 or email GuidedImplementations@InfoTech.com for more information.

Complete these steps on your own, or call us to complete a guided implementation. A guided implementation is a series of 2-3 advisory calls that help you execute each phase of a project. They are included in most advisory memberships.

Guided Implementation 3: Implement Sustainable Resource Management Practices

Proposed Time to Completion (in weeks): 4-12 weeks

Step 3.1: Pilot your resource management process

Start with an analyst kick-off call:

  • Review your resource management dimensions and tools
  • Review your provisional resource management processes
  • Discuss your ideas for a pilot

Then complete these activities…

  • Select receptive project/functional managers to work with
  • Define the scope of your pilot and determine logistics
  • Finalize resource management roles and responsibilities

With these tools & templates:

  • Process Pilot Plan Template
  • Resource Management Playbook
  • Project Portfolio Analyst Job Description
Step 3.2: Plan to engage your stakeholders

Review findings with analyst:

  • Results of your pilot, team feedback, and lessons learned
  • Your stakeholder landscape

Then complete these activities…

  • Brainstorm and plan for potential resistance to change, objections, and fatigue from stakeholders
  • Plan for next steps

With these tools & templates:

  • Resource Management Playbook

Phase 3 Results & Insights:

Engagement paves the way for smoother adoption. An engagement approach (rather than simply communication) turns stakeholders into advocates who can help boost your message, sustain the change, and realize benefits without constant intervention or process command-and-control.

Step 3.1: Pilot your resource management process to assess viability

PHASE 1

1.1 Set a course of action

1.2 Estimate supply and demand

PHASE 2

2.1 Select resource management dimensions

2.2 Select resource management tools

2.3 Build process steps

PHASE 3

3.1 Pilot your process for viability

3.2 Plan stakeholder engagement

This step will walk you through the following activities:

  • Select receptive project and functional managers to work with during your pilot
  • Define the scope of your pilot and determine logistics
  • Plan to obtain feedback, document lessons learned, and create an action plan for any changes
  • Finalize resource management roles and responsibilities

This step involves the following participants:

  • CIO
  • PMO Director / Portfolio Manager
  • Project Managers
  • Resource Managers

Outcomes of this step

  • A pilot team
  • A process pilot plan that defines the scope, logistics, and process for retrospection
  • Roles, responsibilities, and accountabilities for resource management
  • Project Portfolio Analyst job description template

Pilot your new processes to test feasibility and address issues before a full deployment

Adopting the right set of practices requires a significant degree of change that necessitates buy-in from varied stakeholders throughout IT and the business.

Rome wasn’t built in a day. Similarly, your visibility into resource usage and availability won’t happen overnight.

Resist the urge to deploy a big-bang rollout of your research management practices. This approach is ill advised for two main reasons:

  • It will put more of a strain on the implementation team in the near term, with a larger pool of end users to train and collect data from.
  • Putting untested practices in a department-wide spotlight could lead to mass confusion in the near-term and color the new processes in a negative light, leading to a loss of stakeholder trust and engagement right out of the gate.

Start with a pilot phase. Identify receptive project managers and functional managers to work with, and leverage their insights to help iron out the kinks in your process before unveiling your practices to IT and business users at large.

This step will help you:

  • Plan and execute a pilot of the processes we developed in Phase 2.
  • Incorporate the lessons learned from that pilot to strengthen your playbook and ease the communication process.

Info-Tech Insight

Engagement paves the way for smoother adoption. An engagement approach (rather than simply communication) turns stakeholders into advocates who can help boost your message, sustain the change, and realize benefits without constant intervention or process command-and-control.

Plan your pilot like you would any project to ensure it’s well defined and its goals are clearly articulated

Use Info-Tech’s Process Pilot Plan Template to help define the scope of your pilot and set appropriate goals for the test run of your new processes.

A process pilot is a limited scope of an implementation (constrained by time and resources involved) to test the viability and effectiveness of the process as it has been designed.

  • Investing time and energy into a pilot phase can help to lower implementation risk, enhance the details and steps within a process, and improve stakeholder relations prior to a full scale rollout.
  • More than a dry run, however, a pilot should be approached strategically and planned out to limit the scope of it and achieve specific outcomes.
  • Leverage a planning document to ensure your process pilot is grounded in a common set of definitions, that the pilot is delivering value and insight, and that ultimately the pilot can serve as a starting point for a full-scale process implementation.

"The advantages to a pilot are several. First, risk is constrained. Pilots are closely monitored so if a problem does occur, it can be fixed immediately. Second, the people working in the pilot can become trainers as you roll the process out to the rest of the organization. Third, the pilot is another opportunity for skeptics to visit the pilot process and learn from those working in it. There’s nothing like seeing a new process working for people to change their minds." – Daniel Madison

Download Info-Tech’s Process Pilot Plan Template

Select receptive project and functional managers to work with during your pilot

3.1.1
20 to 60 minutes

Input

  • Project management staff and functional managers

Output

  • Pilot project teams

Materials

  • Stakeholder Engagement Workbook
  • Process Pilot Plan Template

Participants

  • Process owner (PMO director or portfolio owner)
  • CIO

Info-Tech recommends selecting project managers and functional managers who are aware of your role and some of the supply-demand challenges to assist in the implementation process.

  1. If receptive project and functional managers are known, schedule a 15-minute meeting with them to inquire if they would be willing to be part of the pilot process.
  2. If receptive project managers are not known, use Info-Tech’s Stakeholder Engagement Workbook to conduct a formal selection process.
    1. Enter a list of potential pilot project managers in tab 3.
    2. Rate project managers in terms of influence, pilot interest, and potential deployment contribution within tab 4.
    3. Review tab 5 in the workbook. Receptive project managers will appear in the top quadrants. Ideal project managers for the pilot are located in the top right quadrant of the graph.

Document the project and functional managers involved in your pilot in Section 3 of Info-Tech’s Process Pilot Plan Template.

Define the scope of your pilot and determine logistics

Input

  • Sections 1 through 4 of the Process Pilot Plan Template

Output

  • A process pilot plan

Materials

  • Process Pilot Plan Template

Participants

  • Process Owner (PMO Director or Portfolio Owner)
  • CIO
  • Project and Resource Managers

Use Info-Tech’s Process Pilot Plan Template to design the details of your pilot.

Investing time into planning your pilot phase strategically will ensure a clear scope, better communications for those piloting the processes, and overall, better, more actionable results during the pilot phase. The Process Pilot Plan Template is broken into five sections to assist in these goals:

    • Pilot Overview and Scope
    • Success and Risk Factors
    • Stakeholders Involved and Communications Plan
    • Pilot Retrospective and Feedback Protocol
    • Lessons Learned
  • The duration of your pilot should go at least one allocation period, depending on your frequency of updates, e.g. one week or month.
  • Estimates of time commitments should be captured for each stakeholder. During the retrospective at the end of the pilot, you should capture actuals to help determine the time-cost of the process itself and measure its sustainability.
  • Once the template is completed, schedule time to share and communicate it with the pilot team and executive sponsors of the process.

While you should invest time in this planning document, continue to lean on the Resource Management Playbook as well as a process guide throughout the pilot phase.

Execute your pilot and prepare to make process revisions before the full rollout

Hit play! Begin the process pilot and get familiar with the work routine and resource management solution.

Some things to keep in mind during the pilot include:

  • Depending on the solution you’re using, you will likely need to spend one day or less to populate the tool. During the pilot, measure the time and effort required to manage the data within the tool. Compare with the original estimate from activity 2.2.2. Determine whether time and effort required are viable on an ongoing basis (i.e. can you do it every week or month) and have value.
  • Meet with the pilot team and other stakeholders regularly during the pilot – at least weekly. Allow the team (and yourself) to speak honestly and openly about what isn’t working. The pilot is your chance to make things better.
  • Keep notes about what will need to change in the RM Playbook. For major changes, you may have to tweak the process during the pilot itself. Update the process documents as needed and communicate the changes and why they’re being made. If required, update the scope of the pilot in the Process Pilot Plan Template.

Obtain feedback from the pilot group to improve your processes before a wider rollout

3.1.3
30 minutes

Input

  • What’s working and what isn’t in the process

Output

  • Ideas to improve process

Materials

  • Whiteboard
  • Sticky notes
  • Process Pilot Plan Template

Participants

  • Process Owner (PMO Director or Portfolio Owner)
  • Pilot Team

Pilot projects allow you to validate your assumptions and leverage lessons learned. During the planning of the pilot, you should have scheduled a retrospective meeting with the pilot team to formally assess strengths and weaknesses in the process you have drafted.

  • Schedule the retrospective shortly after the pilot is completed. Info-Tech recommends a stop/start/continue activity with pilot participants to obtain and capture feedback.
  • Have members of the meeting record any processes/activities on sticky notes that should:
    • Stop: because they are ineffective or not useful
    • Start: because they would be useful for the tool and have not been incorporated into current processes
    • Continue: because they are useful and positively contribute to intended process outcomes

An example of how to structure a stop/start/continue activity on a whiteboard using sticky notes.

The image shows three black squares, each with three brightly coloured sticky notes in it. The three squares are labelled: Stop; Start; Continue.

See below for additional instructions

Document lessons learned and create an action plan for any changes to the resource management processes

3.1.4
30 minutes

As a group, discuss everyone’s responses and organize according to top priority (mark with a 1) and lower priority/next steps (mark with a 2). At this point, you can also remove any sticky notes that are repetitive or no longer relevant.

Once you have organized based on priority, be sure to come to a consensus with the group regarding which actions to take. For example, if the group agrees that they should “stop holding meetings weekly,” come to a consensus regarding how often meetings will be held, i.e. monthly.

Create an action plan for the top priority items that require changes (the stops and starts). Record in this slide or your preferred medium. Be sure to include who is responsible for the action and the date that it will be implemented.

Priority Action Required Who is Responsible Implementation Date
Stop: Holding meetings weekly Hold meetings monthly Jane Doe, PMO Next Meeting: November 1, 2017
Start: Discussing backlog during meetings Ensure that backlog data is up to date for discussion on date of next meeting John Doe, Portfolio Manager November 1, 2017

Document the outcomes of the start/stop/continue exercise and your action plan in Section 6 of Info-Tech’s Process Pilot Plan Template.

Review actions that can be taken based on the results of your pilot

Situation Action Next Steps
The dimensions that we chose for our strategy have proven to be too difficult to accurately maintain. The dimensions that we chose for our strategy have proven to be too difficult to accurately maintain. Reassess the dimensions that you chose for your strategy. Make sure that you are not overcommitting yourself based on your maturity level. You can always go back and adjust for a higher level of resource management maturity once you have mastered your current level. For example, if you chose “weekly” as your update frequency and this has proven to be too much to maintain, try updating monthly for a few months. Once you have mastered this update frequency, it will be easier to adjust to a weekly update process.
We were able to maintain the data for our pilot based on the dimensions that we chose. However, allocating projects based on realized capacity did not alleviate any of our resourcing issues and resources still seem to be working on more projects than they can handle. Determine other factors at the organization that would help to maintain the data and work toward reclaiming capacity. Continue working with the dimensions that you chose and maintain the accuracy of this data. The next step is to identify other factors that are contributing to your resource allocation problems and begin reclaiming capacity. Continue forward to the resource management roadmap section and work on changing organizational structures and worker behavior to maximize capacity for project work.
We were able to easily and accurately maintain the data, which led to positive results and improvement in resource allocation issues. If your strategy is easily maintained, identify factors that will help your organization reclaim capacity. Continue to maintain this data, and eventually work toward maintaining it at a more precise level. For example, if you are currently using an update frequency of “monthly” and succeeding, think about moving toward a “weekly” frequency within a few months. Once you feel confident that you can maintain project and resource data, continue on to the roadmap section to discover ways to reclaim resource capacity through organizational and behavioral change.

Finalize resource management roles and responsibilities

3.1.5
15 to 30 minutes

Input

  • Tasks for resource management
  • Stakeholder involved

Output

  • Roles, responsibilities, and accountabilities for resource management

Materials

  • Resource Management Playbook

Participants

  • PMO Director/ Portfolio Manager
  • Functional Managers
  • Project Managers

Perform a RACI exercise to help standardize terminology around roles and responsibilities and to ensure that expectations are consistent across stakeholders and teams.

  • A RACI will help create a clear understanding of the tasks and expectations for each stakeholder at each process step, assigning responsibilities and accountability for resource management outcomes.

Responsible

Accountable

Consulted

Informed

Roles CIO PMO Portfolio Analyst Project Manager Functional Manager
Collect supply data I A R I C
Collect demand data I A R C I
Identify conflicts I C/A R C C
Resolve conflicts C A/R I R R
Approve allocations A R I R I

Document your roles and responsibilities in Section 2 of Info-Tech’s Resource Management Playbook.

Use Info-Tech’s Portfolio Analyst job description to help fill any staffing needs around data maintenance

3.1 Project Portfolio Analyst/PMO Analyst Job Description

You will need to determine responsibilities and accountabilities for portfolio management functions within your team.

If you do not have a clearly identifiable portfolio manager at this time, you will need to clarify who will wear which hats in terms of facilitating intake and prioritization, high-level capacity awareness, and portfolio reporting.

  • Use Info-Tech’s Project Portfolio Analyst job description template to help clarify some of the required responsibilities to support your PPM strategy.
    • If you need to bring in an additional staff member to help support the strategy, you can customize the job description template to help advertise the position. Simply edit the text in grey within the template.
  • If you have other PPM tasks that you need to define responsibilities for, you can use the RASCI chart on the final tab of the PPM Strategy Development Tool.

Download Info-Tech’s Project Portfolio Analyst Job Description Template

Finalize the Resource Management Playbook and prepare to communicate your processes

Once you’ve completed the pilot process and made the necessary tweaks, you should finalize your Resource Management Playbook and prepare to communicate it.

Revisit your RM Playbook from step 2.3 and ensure it has been updated to reflect the process changes that were identified in activity 3.1.4.

  • If during the pilot process the data was too difficult or time consuming to maintain, revisit the dimensions you have chosen and select dimensions that are easier to accurately maintain. Tweak your process steps in the playbook accordingly.
  • In the long term, if you are not observing any capacity being reclaimed, revisit the roadmap that we’ll prepare in step 3.2 and address some of these inhibitors to organizational change.
  • In the next step, we will also be repurposing some of the content from the playbook, as well as from previous activities, to include them in your presentation to stakeholders, using Info-Tech’s Resource Management Communications Template.

Download Info-Tech’s Resource Management Playbook

Info-Tech Best Practice

Make your process standardization comprehensive. The RM Playbook should serve as your resource management standard operating procedure. In addition to providing a walk-through of the process, an SOP also clarifies project governance by clearly defining roles and responsibilities.

Step 3.2: Plan to engage your stakeholders with your playbook

PHASE 1

1.1 Set a course of action

1.2 Estimate supply and demand

PHASE 2

2.1 Select resource management dimensions

2.2 Select resource management tools

2.3 Build process steps

PHASE 3

3.1 Pilot your process for viability

3.2 Plan stakeholder engagement

This step will walk you through the following activities:

  • Brainstorm and plan for potential resistance to change, objections, and fatigue from stakeholders
  • Plan for next steps in reclaiming project capacity
  • Plan for next steps in overcoming supply-demand reconciliation challenges

This step involves the following participants:

  • CIO
  • PMO Director / Portfolio Manager
  • Pilot Team from Step 3.1

Outcomes of this step

  • Plan for communicating responses and objections from stakeholders and staff
  • Plan to manage structural/enabling factors that influence success of the resource management strategy
  • Description of next steps in reclaiming project capacity and overcoming supply-demand reconciliation challenges
  • Final draft of the customized Resource Management Playbook

Develop a resource management roadmap to communicate and reinforce the strategy

A roadmap will help anticipate, plan, and address barriers and opportunities that influence the success of the resource management strategy.

This step of the project will ensure the new strategy is adopted and applied with maximum success by helping you manage challenges and opportunities across three dimensions:

1. Executive Stakeholder Factors

For example, resistance to adopting new assumptions about ratio of project versus non-project work.

2. Workforce/Team Factors

For example, resistance to moving from individual- to team-based allocations.

3. Structural Factors

For example, ensuring priorities are stable within the chosen resource planning horizon.

See Info-Tech’s Drive Organizational Change from the PMOfor comprehensive tools and guidance on achieving organizational buy-in for your new resource management practices.

Info-Tech Insight

Communicate, communicate, communicate. Staff are 34% more likely to adapt to change quickly during the implementation and adoption phases when they are provided with a timeline of impending changes specific to their department. (McLean & Company)

Anticipate a wide range of responses toward your new processes

While your mandate may be backed by an executive sponsor, you will need to influence stakeholders from throughout the organization in order to succeed. Indeed, as EPMO leader, success will depend upon your ability to confirm and reaffirm commitments on soft or informal grounds. Prepare an engagement strategy that anticipates a wide range of responses.

Enthusiasts Fence-sitters Skeptics Saboteurs
What they look like: Put all their energy into learning new skills and behaviors. Start to use new skills and behaviors at a sluggish pace. Look for alternate ways of implementing the change. Refuse to learn anything new or try new behaviors.
How they contribute: Lead the rest of the group. Provide an undercurrent of movement from old behaviors to new. Challenge decisions and raise risk points with managers. May raise valid points about the process that should be fixed.
How to manage them: Give them space to learn and lead others. Keep them moving forward by testing their progress. Listen to them, but don’t give in to their demands. Keep communicating with them until you convert them.
How to leverage them: Have them lead discussions and training sessions. Use them as an example to forecast the state once the change is adopted. Test new processes by having them try to poke holes in them. If you can convert them, they will lead the Skeptics and Fence-sitters.

Info-Tech Insight

Hone your stakeholder engagement strategy. Most people affected by an IT-enabled change tend to be fence-sitters. Small minorities will be enthusiasts, saboteurs, and skeptics. Your communication strategy should focus on engaging the skeptics, saboteurs, and enthusiasts. Fence-sitters will follow.

Define plans to deal with resistance to change, objections, and fatigue

Be prepared to confront skeptics and saboteurs when communicating the change.

  1. Use the templates on the following slide to:
    1. Brainstorm possible objections from stakeholders and staff. Prioritize objections that are likely to occur.
    2. Develop responses to objections.
  2. Develop a document and plan for proactively communicating responses and objections to show people that you understand their point of view.
    1. Revise the communications messaging and plan to include proactive objection handling.
  3. Discuss the likelihood and impact of “saboteurs” who aren’t convinced or affected by change management efforts.
    1. Explore contingency plans for dealing with difficult saboteurs. These individuals can negate the progress of the rest of the team by continuing to resist the process and spreading toxic energy. If necessary, be ruthless with these individuals. Let them know that the rest of the group is moving on without them, and if they can’t or won’t adopt the new standards, then they can leave.

Info-Tech Insight

Communicate well and engage often. Agility and continuous improvement are good, but can degenerate into volatility if change isn’t managed properly. People will perceive change to be volatile if their expectations aren’t managed through communications and engagement planning.

Info-Tech Best Practice

The individuals best positioned to provide insight and influence change positively are also best positioned to create resistance.

These people should be engaged early and often in the implementation process – not just to make them feel included or part of the change, but also because their insight could very likely identify risks, barriers, and opportunities that need to be addressed.

Develop a plan to manage stakeholder resistance to the new resource management strategy

3.2.1
30 minutes

Brainstorm potential implications and objections that executive stakeholders might raise about your new processes.

Dimension Decision Potential Impact, Implications, and Objections Possible Responses and Actions
i.e. Default Project Ratio 50% “This can’t be right...” “We conducted a thorough time audit to establish this ratio.”
“We need to spend more time on project work.” “Realistic estimates will help us control new project intake, which will help us optimize time allocated to projects.”
i.e. Frequency Monthly “This data isn’t detailed enough, we need to know what people are working on right now.” “Maintaining an update frequency of weekly would require approximately [X] extra hours of PMO effort. We can work toward weekly as we mature.”
i.e. Scope Person “That is a lot of people to keep track of.” “Managing individuals is still the job of the project manager; we are responsible for allocating individuals to projects.”
i.e. Granularity of Work Assignment Project “We need to know exactly what tasks are being worked on and what the progress is.” “Assigning at task level is very difficult to accurately maintain. Once we have mastered a project-level granularity we can move toward task level.”
i.e. Forecast Horizon One month “We need to know what each resource is working on next year.” “With a monthly forecast, our estimates are dependable. If we forecast a year in advance, this estimate will not be accurate.”

Document the outcomes of this activity on slide 26 of Info-Tech’s Resource Management Communications Template.

Develop a plan to manage staff/team resistance to the new resource management strategy

3.2.2
30 minutes

Brainstorm potential implications and objections that individual staff and members of project teams might raise about your new processes.

Dimension Decision Potential Impact, Implications, and Objections Possible Responses and Actions
i.e. Default Project Ratio 50% “There’s too much support work.” “We conducted a thorough time audit to establish this ratio. Realistic estimates will help us control new project intake, which will help us optimize your project time.”
i.e. Frequency Monthly “I don’t have time to give you updates on project progress.” “This update frequency requires only [X] amount of time from you per week/month.”
i.e. Granularity Project “I need more clarity on what I’m working on.” “Team members and project managers are in the best position to define and assign (or self-select) individual tasks.”
i.e. Forecast Horizon One month “I need to know what my workload will be further in advance.” “You will still have a high-level understanding of what you will be working on in the future, but projects will only be officially forecasted one month in advance.”
i.e. Allocation Cadence Monthly “We need a more frequent cadence.” “We can work toward weekly cadence as we mature.”

Document the outcomes of this activity on slide 27 of Info-Tech’s Resource Management Communications Template.

Develop a plan to manage structural/enabling factors that influence success of the resource management strategy

3.2.3
30 minutes

Brainstorm a plan to manage other risks and challenges to implementing your processes.

Dimension Decision Potential Impact, Implications, and Objections Possible Responses and Actions
i.e. Default Project Ratio 50% “We have approved too many projects to allocate so little time to project work.” Nothing has changed – this was always the amount of time that would actually go toward projects. If you are worried about a backlog, stop approving projects until you have completed the current workload.
i.e. Frequency Monthly “Status reports aren’t reliably accurate and up to date more than quarterly.” Enforce strict requirements to provide monthly status updates for 1-3 key KPIs.
i.e. Scope Person “How can we keep track of what each individual is working on?” Establish a simple, easy reporting mechanism so that resources are reporting their own progress.
i.e. Granularity Project “How will we know the status of a project without knowing what tasks are completed?” It is in the domain of the project manager to know what tasks have been completed and to report overall project progress.
i.e. Forecast Horizon One Month “It will be difficult to plan for resource needs in advance.” Planning a month in advance allows you to address conflicts or issues before they are urgent.

Document the outcomes of this activity on slide 28 of Info-Tech’s Resource Management Communications Template.

Finalize your communications plan and prepare to present the new processes to the organization

Use Info-Tech’s Resource Management Communications Template to record the challenges your resource management strategy is addressing and how it is addressing them.

Highlight organizational factors that necessitated the change.

  • Stakeholders and staff understandably tend to dislike change for the sake of change. Use Info-Tech’s Resource Management Communications Template to document the pain points that your process change is addressing and explain the intended benefits for all who will be subject to the new procedures.

Determine goals and benefits for implementation success.

  • Provide metrics by which the implementation will be deemed a success. Providing this horizon will provide some structure for stakeholders and hopefully help to encourage process discipline.

Clearly indicate what is required of people to adopt new processes.

  • Document your Resource Management Playbook. Be sure to include specific roles and responsibilities so there is no doubt regarding who is accountable for what.

Download Info-Tech’s Resource Management Communications Template

"You need to be able to communicate effectively with major stakeholders – you really need their buy-in. You need to demonstrate credibility with your audience in the way you communicate and show how portfolio [management] is a structured decision-making process." – Dr. Shan Rajegopal (quoted in Akass, “What Makes a Successful Portfolio Manager”)

Review tactics for keeping your processes on track

Once the strategy is adopted, the next step is to be prepared to address challenges as they come up. Review the tactics in the table below for assistance.

Challenge Resolution Next Step
Workers are distracted because they are working on too many projects at once; their attention is split and they are unproductive. Workers are distracted because they are working on too many projects at once; their attention is split and they are unproductive. Review portfolio practices for ways to limit work in progress (WIP).
Employees are telling project managers what they want to hear and not giving honest estimates about the way their time is spent. Ensure that employees understand the value of honest time tracking. If you’re allocating your hours to the wrong projects, it is your projects that suffer. If you are overallocated, be honest and share this with management. Display employee time-tracking reports on a public board so that everyone will see where their time is spent. If they are struggling to complete projects by their deadlines they must be able to demonstrate the other work that is taking up their time.
Resources are struggling with projects because they do not have the necessary expertise. Perform a skills audit to determine what skills employees have and assign them to projects accordingly. If an employee with a certain skill is in high demand, consider hiring more resources who are able to complete this work.

See below for additional challenges and tactics

Review tactics for keeping supply and demand aligned

Once the strategy is adopted, the next step is to use the outputs of the strategy to reclaim capacity and ensure supply and demand remain aligned. Review the tactics in the table below for assistance.

Challenge Resolution Next Step
There is insufficient project capacity to take on new work, but demand continues to grow. Extend project due date and manage the expectations of project sponsors with data. If possible, reclaim capacity from non-project work. Customize the playbook to address insufficient project capacity.
There is significant fluctuation in demand, making it extremely challenging to stick to allocations. Project managers can build in additional contingencies to project plans based on resourcing data, with plans for over-delivering with surplus capacity. In addition, the CIO can leverage business relationships to curb chaotic demand. The portfolio manager should analyze the project portfolio for clues on expanding demand. Customize the playbook to address large fluctuations in demand.
On a constant basis, there are conflicting project demands over specific skills. Re-evaluate the definition of a project to guard the value of the portfolio. Continually prioritize projects based on their business values as of today. Customize the playbook to address conflicting project demands. Feed into any near- and long-term staffing plans.

Prepare to communicate your new resource management practices and reap their benefits

As you roll out your resource management strategy, familiarize yourself with the capability improvements that will drive your resource management success metrics.

  1. Increased capacity awareness through the ability to more efficiently and more effectively collect and track complex, diverse, and dynamic project data across the project portfolio.
  2. Improved supply management. Increased awareness of resource capacity (current and forecasted) combined with the ability to see the results of resource allocations across the portfolio will help ensure that project resources are used as effectively as possible.
  3. Improved demand management. Increased capacity awareness, combined with reliable supply management, will help PMOs set realistic limits on the amount and kind of IT projects the organization can take on at any given time. The ability to present user-friendly reports to key decision makers will help the PMO to ensure that the projects that are approved are realistically attainable and strategically aligned.
  4. Increased portfolio success. Improvements in the three areas indicated above should result in more realistic demands on project workers/managers, better products, and better service to all stakeholders. While successfully implemented PPM solutions should produce more efficient PPM processes, ideally they should also drive improved project stakeholder satisfaction across the organization.

The image shows a series on concentric circles, labelled (from the inside out): Capacity Awareness; Supply Management; Demand Management; Project Success.

Info-Tech client achieves resource management success by right-sizing its data requirements and focusing on reporting

CASE STUDY

Industry Manufacturing

Source Info-Tech Client

We were concerned that the staff would not want to do timesheets. With one level of task definition, it’s not really timesheets. It’s more about reconciling our allocations.” – PMO Director, Manufacturing

Challenge

  • In a very fast-paced environment, the PMO had developed a meaningful level of process maturity.
  • There had never been time to slow down enough to introduce a mature PPM tool set.
  • The executive leadership had started to ask for more throughput of highly visible IT projects.

Solution

  • There had never been oversight on how much IT time went toward escalated support issues and smaller enhancement requests.
  • Staff had grown accustomed to a lack of documentation rigor surrounding the portfolio.
  • Despite a historic baseline of the ratio between strategic projects, small projects, and support, the lack of recordkeeping made it hard to validate or reconcile these ratios.

Results

  • The organization introduced a robust commercial PPM tool.
  • They were able to restrict the granularity of data to a high level in order to limit the time required to enter and manage, and track the actuals.
  • They prepared executive leadership for their renewed focus on the allocation of resources to strategically important projects.
  • Approval of projects was right-sized based on the actual capacity and realized through improved timesheet recordkeeping.

If you want additional support, have our analysts guide you through this phase as part of an Info-Tech workshop

Book a workshop with our Info-Tech analysts:

  • To accelerate this project, engage your IT team in an Info-Tech workshop with an Info-Tech analyst team.
  • Info-Tech analysts will join you and your team onsite at your location or welcome you to Info-Tech’s historic Toronto office to participate in an innovative onsite workshop.
  • Contact your account manager (www.infotech.com/account), or email Workshops@InfoTech.com for more information.

The following are sample activities that will be conducted by Info-Tech analysts with your team:

3.1 Define the scope of your pilot and set appropriate goals for the test-run of your new processes

An effective pilot lowers implementation risk, enhances the details and steps within a process, and improves stakeholder relations prior to a full scale rollout.

3.2 Develop a plan to manage stakeholder and staff resistance to the new resource management practice

Proactively plan for communicating responses and objections to show people that you understand their point of view and win their buy-in.

Insight breakdown

Insight 1

A matrix organization creates many small, untraceable demands that are often overlooked in resource management efforts, which lead to underestimating total demand and overcommitting resources. To capture them and enhance the success of your resource management effort, focus on completeness rather than precision. Precision of data will improve over time as your process maturity grows.

Insight 2

Draft the resource management practice with sustainability in mind. It is about what you can and will maintain every week, even during a crisis: it is not about what you put together as a one-time snapshot. Once you stop maintaining resource data, it’s nearly impossible to catch up.

Insight 3

Engagement paves the way for smoother adoption. An engagement approach (rather than simply communication) turns stakeholders into advocates who can help boost your message, sustain the change, and realize benefits without constant intervention or process command-and-control.

Summary of accomplishment

Knowledge Gained

  • Disconnect between traditional resource management paradigms and today’s reality of work environment
  • Differentiation of accuracy and precision in capacity data
  • Snapshot of resource capacity supply and demand
  • Seven dimensions of resource management strategy
  • How to create sustainability of a resource management practice

Processes Optimized

  • Collecting resource supply data
  • Capturing the project demand
  • Identifying and documenting resource constraints and issues
  • Resolving resource issues
  • Finalizing and communicating resource allocations for the forecast window

Deliverable Completed

  • Resource Management Supply-Demand Calculator, to create an initial estimate of resource capacity supply and demand
  • Time-tracking survey emails, to validate assumptions made for creating the initial snapshot of resource capacity supply and demand
  • Resource Management Playbook, which documents your resource management strategy dimensions, process steps, and responses to challenges
  • PPM Solution Vendor Demo Script, to structure your resource management tool demos and interactions with vendors to ensure that their solutions can fully support your resource management practices
  • Portfolio Manager Lite, a spreadsheet-based resource management solution to facilitate the flow of data
  • Process Pilot Plan, to ensure that the pilot delivers value and insight necessary for a wider rollout
  • Project Portfolio Analyst job description, to help your efforts in bringing in additional staff to provide support for the new resource management practice
  • Resource Management Communications presentation, with which to engage your stakeholders during the new process rollout

Research contributors and experts

Trevor Bramwell, ICT Project Manager Viridor Waste Management

John Hansknecht, Director of Technology University of Detroit Jesuit High School & Academy

Brian Lasby, Project Manager Toronto Catholic District School Board

Jean Charles Parise, CIO & DSO Office of the Auditor General of Canada

Darren Schell, Associate Executive Director of IT Services University of Lethbridge

Related Info-Tech research

Develop a Project Portfolio Management Strategy

Grow Your Own PPM Solution

Optimize Project Intake, Approval, and Prioritization

Maintain and Organized Portfolio

Manage a Minimum-Viable PMO

Establish the Benefits Realization Process

Manage an Agile Portfolio

Tailor Project Management Processes to Fit Your Projects

Project Portfolio Management Diagnostic Program

The Project Portfolio Management Diagnostic Program is a low-effort, high-impact program designed to help project owners assess and improve their PPM practices. Gather and report on all aspects of your PPM environment to understand where you stand and how you can improve.

Bibliography

actiTIME. “How Poor Tracking of Work Time Affects Your Business.” N.p., Oct. 2016. Web.

Akass, Amanda. “What Makes a Successful Portfolio Manager.” Pcubed, n.d. Web.

Alexander, Moira. “5 Steps to avoid overcommitting resources on your IT projects.” TechRepublic. 18 July 2016. Web.

Anderson, Ryan. “Some Shocking Statistics About Interruptions in Your Work Environment.” Filevine, 9 July 2015. Web.

Bondale, Kiron. “Focus less on management and more on the resources with resource management.” Easy in Theory, Difficult in Practice. 16 July 2014. Web.

Burger, Rachel. “10 Software Options that Will Make Your Project Resource Allocation Troubles Disappear.” Capterra Project Management Blog, 6 January 2016. Web.

Cooper, Robert, G. “Effective Gating: Make product innovation more productive by using gates with teeth.” Stage-Gate International and Product Development Institute. March/April 2009. Web.

Dimensional Research. “Lies, Damned Lies and Timesheet Data.” Replicon, July 2013. Web.

Edelman Trust Barometer. “Leadership in a Divided World.” 2016. Web.

Frank, T.A. “10 Execs with Time-Management Secrets You Should Steal.” Monday*. Issue 2: Nov-Dec 2014. Drucker Institute. Web.

Huth, Susanna. “Employees waste 759 hours each year due to workplace distractions.” The Telegraph, 22 Jun 2015. Web.

Jacobeus, Nicolas. “How Detailed Does Your Agency Time Tracking Need to Be?” Scale Blog, 18 Jul 2016. Web.

Lessing, Lawrence. Free Culture. Lulu Press Inc.: 30 July 2016.

Kwak, James. “The Importance of Excel. The Baseline Scenario, 9 Feb 2013. Web.

Madison, Daniel. “The Five Implementation Options to Manage the Risk in a New Process.” BPMInstitute.org. n.d. Web.

Mark, Gloria. Multitasking in the Digital Age. Morgan & Claypool Publishers. 1 April 2015

Maron, Shim. “Accountability Vs. Responsibility In Project Management.” Workfront, 10 June 2016. Web.

PM Solutions. “Resource Management and the PMO: Three Strategies for Addressing Your Biggest Challenge.” N.p., 2009. Web.

Project Management Institute. “Pulse of the Profession 2014.” PMI, 2014. Web.

Planview. “Capacity Planning Fuels Innovation Speed.” 2016. Web.

Rajda, Vilmos. “The Case Against Project Portfolio Management.” PMtimes, 1 Dec 2010. Web.

Reynolds, Justin. “The Sad Truth about Nap Pods at Work.” TINYpulse, 22 Aug 2016. Web.

Schulte, Brigid. “Work interrupts can cost you 6 hours a day. An efficiency expert explains how to avoid them.” Washington Post, 1 June 2015. Web.

Stone, Linda. "Continuous Partial Attention." Lindastone.net. N.p., n.d. Web.

Zawacki, Kevin. “The Perils of Time Tracking.” Fast Company, 26 Jan 2015. Web.

Take Control of Cloud Costs on AWS

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  • Parent Category Name: Cloud Strategy
  • Parent Category Link: /cloud-strategy
  • Traditional IT budgeting and procurement processes don't work for public cloud services.
  • The self-service nature of the cloud means that often the people provisioning cloud resources aren't accountable for the cost of those resources.
  • Without centralized control or oversight, organizations can quickly end up with massive AWS bills that exceed their IT salary cost.

Our Advice

Critical Insight

  • Most engineers care more about speed of feature delivery and reliability of the system than they do about cost.
  • Often there are no consequences for over architecting or overspending on AWS.
  • Many organizations lack sufficient visibility into their AWS spend, making it impossible to establish accountability and controls.

Impact and Result

  • Define roles and responsibilities.
  • Establish visibility.
  • Develop processes, procedures, and policies.

Take Control of Cloud Costs on AWS Research & Tools

Start here – read the Executive Brief

Read our concise Executive Brief to find out why you should take control of cloud costs, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

Besides the small introduction, subscribers and consulting clients within this management domain have access to:

1. Build cost accountability framework

Assess your current state, define your cost allocation model, and define roles and responsibilities.

  • Cloud Cost Management Worksheet
  • Cloud Cost Management Capability Assessment
  • Cloud Cost Management Policy
  • Cloud Cost Glossary of Terms

2. Establish visibility

Define dashboards and reports, and document account structure and tagging requirements.

  • Service Cost Cheat Sheet

3. Define processes and procedures

Establish governance for tagging and cost control, define processes for right-sizing, and define processes for purchasing commitment discounts.

  • Right-Sizing Workflow (Visio)
  • Right-Sizing Workflow (PDF)
  • Commitment Purchasing Workflow (Visio)
  • Commitment Purchasing Workflow (PDF)

4. Build implementation plan

Document process interactions, establish program KPIs, and build implementation roadmap and communication plan.

  • Cloud Cost Management Task List

Infographic

Workshop: Take Control of Cloud Costs on AWS

Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

1 Build Cost Accountability Framework

The Purpose

Establish clear lines of accountability and document roles and responsibilities to effectively manage cloud costs.

Key Benefits Achieved

Chargeback/showback model to provide clear accountability for costs.

Understanding of key areas to focus on to improve cloud cost management capabilities.

Activities

1.1 Assess current state

1.2 Determine cloud cost model

1.3 Define roles and responsibilities

Outputs

Cloud cost management capability assessment

Cloud cost model

Roles and responsibilities

2 Establish Visibility

The Purpose

Establish visibility into cloud costs and drivers of those costs.

Key Benefits Achieved

Better understanding of what is driving costs and how to keep them in check.

Activities

2.1 Develop architectural patterns

2.2 Define dashboards and reports

2.3 Define account structure

2.4 Document tagging requirements

Outputs

Architectural patterns; service cost cheat sheet

Dashboards and reports

Account structure

Tagging scheme

3 Define Processes and Procedures

The Purpose

Develop processes, procedures, and policies to control cloud costs.

Key Benefits Achieved

Improved capability of reducing costs.

Documented processes and procedures for continuous improvement.

Activities

3.1 Establish governance for tagging

3.2 Establish governance for costs

3.3 Define right-sizing process

3.4 Define purchasing process

3.5 Define notification and alerts

Outputs

Tagging policy

Cost control policy

Right-sizing process

Commitment purchasing process

Notifications and Alerts

4 Build Implementation Plan

The Purpose

Document next steps to implement and improve cloud cost management program.

Key Benefits Achieved

Concrete roadmap to stand up and/or improve the cloud cost management program.

Activities

4.1 Document process interaction changes

4.2 Define cloud cost program KPIs

4.3 Build implementation roadmap

4.4 Build communication plan

Outputs

Changes to process interactions

Cloud cost program KPIs

Implementation roadmap

Communication plan

Build a Digital Workspace Strategy

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  • Parent Category Name: End-User Computing Strategy
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  • IT must figure out what a digital workspace is, why they’re building one, and what type they want.
  • Remote work creates challenges that cannot be solved by technology alone.
  • Focusing solely on technology risks building something the business doesn’t want or can’t use.

Our Advice

Critical Insight

Building a smaller digital workspace doesn’t mean that the workspace will have a smaller impact on the business.

Impact and Result

  • Partner with the business to create a team of digital workspace champions.
  • Empower employees with a tool that makes remote work easier.

Build a Digital Workspace Strategy Research & Tools

Start here – read the Executive Brief

Read our concise Executive Brief to find out why you should partner with the business for building a digital workspace, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

Besides the small introduction, subscribers and consulting clients within this management domain have access to:

1. Identify the digital workspace you want to build

Create a list of benefits that the organization will find compelling and build a cross-functional team to champion the workspace.

  • Build a Digital Workspace Strategy – Phase 1: Identify the Digital Workspace You Want to Build
  • Digital Workspace Strategy Template
  • Digital Workspace Executive Presentation Template

2. Identify high-level requirements

Design the digital workspace’s value proposition to drive your requirements.

  • Build a Digital Workspace Strategy – Phase 2: Identify High-Level Requirements
  • Sample Digital Workspace Value Proposition
  • Flexible Work Location Policy
  • Flexible Work Time Policy
  • Flexible Work Time Off Policy
  • Mobile Device Remote Wipe Waiver Template
  • Mobile Device Connectivity & Allowance Policy
  • General Security – User Acceptable Use Policy

3. Identify initiatives and a high-level roadmap

Take an agile approach to building your digital workspace.

  • Build a Digital Workspace Strategy – Phase 3: Identify Initiatives and a High-Level Roadmap
[infographic]

Workshop: Build a Digital Workspace Strategy

Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

1 Identify the Digital Workspace You Want to Build

The Purpose

Ensure that the digital workspace addresses real problems the business is facing.

Key Benefits Achieved

Defined benefits that will address business problems

Identified strategic business partners

Activities

1.1 Identify the digital workspace’s direction.

1.2 Prioritize benefits and define a vision.

1.3 Assemble a team of digital workspace champions.

Outputs

Vision statement

Mission statement

Guiding principles

Prioritized business benefits

Metrics and key performance indicators

Service Owner, Business Owner, and Project Sponsor role definitions

Project roles and responsibilities

Operational roles and responsibilities

2 Identify Business Requirements

The Purpose

Drive requirements through a well-designed value proposition.

Key Benefits Achieved

Identified requirements that are based in employees’ needs

Activities

2.1 Design the value proposition.

2.2 Identify required policies.

2.3 Identify required level of input from users and business units.

2.4 Document requirements for user experiences, processes, and services.

2.5 Identify in-scope training and culture requirements.

Outputs

Prioritized functionality requirements

Value proposition for three business roles

Value proposition for two service provider roles

Policy requirements

Interview and focus group plan

Business process requirements

Training and culture initiatives

3 Identify IT and Service Provider Requirements

The Purpose

Ensure that technology is an enabler.

Key Benefits Achieved

Documented requirements for IT and service provider technology

Activities

3.1 Identify systems of record requirements.

3.2 Identify requirements for apps.

3.3 Identify information storage requirements.

3.4 Identify management and security integrations.

3.5 Identify requirements for internal and external partners.

Outputs

Requirements for systems for record

Prioritized list of apps

Storage system requirements

Data and security requirements

Outsourcing requirements

Build an Application Integration Strategy

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  • Parent Category Name: Enterprise Integration
  • Parent Category Link: /enterprise-integration
  • Even though organizations are now planning for Application Integration (AI) in their projects, very few have developed a holistic approach to their integration problems resulting in each project deploying different tactical solutions.
  • Point-to-point and ad hoc integration solutions won’t cut it anymore: the cloud, big data, mobile, social, and new regulations require more sophisticated integration tooling.
  • Loosely defined AI strategies result in point solutions, overlaps in technology capabilities, and increased maintenance costs; the correlation between business drivers and technical solutions is lost.

Our Advice

Critical Insight

  • Involving the business in strategy development will keep them engaged and align business drivers with technical initiatives.
  • An architectural approach to AI strategy is critical to making appropriate technology decisions and promoting consistency across AI solutions through the use of common patterns.
  • Get control of your AI environment with an appropriate architecture, including policies and procedures, before end users start adding bring-your-own-integration (BYOI) capabilities to the office.

Impact and Result

  • Engage in a formal AI strategy and involve the business when aligning business goals with AI value; each double the AI success rate.
  • Benefits from a formal AI strategy largely depend on how gaps will be filled.
  • Create an Integration Center of Competency for maintaining architectural standards and guidelines.
  • AI strategies are continuously updated as new business drivers emerge from changing business environments and/or essential technologies.

Build an Application Integration Strategy Research & Tools

Besides the small introduction, subscribers and consulting clients within this management domain have access to:

1. Make the Case for AI Strategy

Obtain organizational buy-in and build a standardized and formal AI blueprint.

  • Storyboard: Build an Application Integration Strategy

2. Assess the organization's readiness for AI

Assess your people, process, and technology for AI readiness and realize areas for improvement.

  • Application Integration Readiness Assessment Tool

3. Develop a Vision

Fill the required AI-related roles to meet business requirements

  • Application Integration Architect
  • Application Integration Specialist

4. Perform a Gap Analysis

Assess the appropriateness of AI in your organization and identify gaps in people, processes, and technology as it relates to AI.

  • Application Integration Appropriateness Assessment Tool

5. Build an AI Roadmap

Compile the important information and artifacts to include in the AI blueprint.

  • Application Integration Strategy Template

6. Build the Integration Blueprint

Keep a record of services and interfaces to reduce waste.

  • Integration Service Catalog Template

Infographic

Workshop: Build an Application Integration Strategy

Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

1 Make the Case for AI Strategy

The Purpose

Uncover current and future AI business drivers, and assess current capabilities.

Key Benefits Achieved

Perform a current state assessment and create a future vision.

Activities

1.1 Identify Current and Future Business Drivers

1.2 AI Readiness Assessment

1.3 Integration Service Catalog Template

Outputs

High-level groupings of AI strategy business drivers.

Determine the organization’s readiness for AI, and identify areas for improvement.

Create a record of services and interfaces to reduce waste.

2 Know Current Environment

The Purpose

Identify building blocks, common patterns, and decompose them.

Key Benefits Achieved

Develop an AI Architecture.

Activities

2.1 Integration Principles

2.2 High-level Patterns

2.3 Pattern decomposition and recomposition

Outputs

Set general AI architecture principles.

Categorize future and existing interactions by pattern to establish your integration framework.

Identification of common functional components across patterns.

3 Perform a Gap Analysis

The Purpose

Analyze the gaps between the current and future environment in people, process, and technology.

Key Benefits Achieved

Uncover gaps between current and future capabilities and determine if your ideal environment is feasible.

Activities

3.1 Gap Analysis

Outputs

Identify gaps between the current environment and future AI vision.

4 Build a Roadmap for Application Integration

The Purpose

Define strategic initiatives, know your resource constraints, and use a timeline for planning AI.

Key Benefits Achieved

Create a plan of strategic initiatives required to close gaps.

Activities

4.1 Identify and prioritize strategic initiatives

4.2 Distribute initiatives on a timeline

Outputs

Use strategic initiatives to build the AI strategy roadmap.

Establish when initiatives are going to take place.

Explore the Secrets of Oracle Cloud Licensing

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  • Parent Category Name: Licensing
  • Parent Category Link: /licensing
  • Organizations are considering moving workloads to the cloud; however, they often struggle to understand Oracle's licensing and services models.
  • Complexity of licensing and high price tags can make the renewal process an overwhelming experience.
  • Oracle’s SaaS applications are the most mature, but Oracle’s on-premises E-Business Suite still has functionality gaps in comparison to Oracle’s cloud apps.

Our Advice

Critical Insight

  • Understand the Oracle agenda. Oracle has established a unique approach to their cloud offerings – they want all of your workloads on the Red Stack.
  • Communicate effectively. Be aware that Oracle will reach out to members at your organization at various levels. Having your executives on the same page is critical to successfully managing Oracle.
  • Negotiate hard. Oracle needs the deal more than the customer. Oracle's top leaders are heavily incentivized to drive massive cloud adoption and increase Oracle's share price. Use this to your advantage.

Impact and Result

  • Conducting business with Oracle is not typical compared to other vendors. To emerge successfully from a commercial transaction with Oracle, customers must learn the “Oracle way” of conducting business, which includes a best-in-class sales structure, highly unique contracts, and license use policies coupled with a hyper-aggressive compliance function.
  • Leverage cloud spend to retire support on shelf-ware licenses, or gain virtualization rights for an on-premises environment.
  • Map out the process of how to negotiate from a position of strength, examining terms and conditions, discount percentages, and agreement pitfalls.
  • Carefully review key clauses in the Oracle Cloud Services Agreement to avoid additional spend and compliance risks.

Explore the Secrets of Oracle Cloud Licensing Research & Tools

Start here – read the Executive Brief

Read our concise Executive Brief to find out why you should explore the secrets of Oracle Cloud licensing, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

Besides the small introduction, subscribers and consulting clients within this management domain have access to:

1. Evaluate licensing requirements

Review current licensing options and models to determine which cloud products will most appropriately fit the organization's environment.

  • Oracle Cloud Services Agreement Terms and Conditions Evaluation Tool
[infographic]

Tech Trend Update: If Biosecurity Then Autonomous Edge

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  • Parent Category Name: Innovation
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COVID-19 has created new risks to physical encounters among workers and customers. New biosecurity processes and ways to effectively enforce them – in the least intrusive way possible – are required to resume these activities.

Our Advice

Critical Insight

New biosecurity standards will be imposed on many industries, and the autonomous edge will be part of the solution to manage that new reality.

Impact and Result

There are some key considerations for businesses considering new biosecurity measures:

  1. If prevention, then ID-based access control
  2. If intervention, then alerts based on data
  3. If investigation, then contact tracing

Tech Trend Update: If Biosecurity Then Autonomous Edge Research & Tools

Tech Trend Update: If Biosecurity Then Autonomous Edge

Understand how new biosecurity requirements could affect your business and why AI at the edge could be part of the solution.

Besides the small introduction, subscribers and consulting clients within this management domain have access to:

  • Tech Trend Update: If Biosecurity Then Autonomous Edge Storyboard
[infographic]

Modernize Your Corporate Website to Drive Business Value

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  • Parent Category Name: Marketing Solutions
  • Parent Category Link: /marketing-solutions
  • Users are demanding more valuable web functionalities and improved access to your website services. They are expecting development teams to keep up with their changing needs.
  • The criteria of user acceptance and satisfaction involves more than an aesthetically pleasing user interface (UI). It also includes how emotionally attached the user is to the website and how it accommodates user behaviors.

Our Advice

Critical Insight

Complication

  • Organizations are focusing too much on the UI when they optimize the user experience of their websites. The UI is only one of many components involved in successful websites with good user experience.
  • User experience (UX) is often an afterthought in development, risking late and costly fixes to improve end-user reception after deployment.

Insights

  • Organizations often misinterpret UX as UI. In fact, UX incorporates both the functional and emotional needs of the user, going beyond the website’s UI.
  • Human behaviors and tendencies are commonly left out of the define and design phases of website development, putting user satisfaction and adoption at risk.

Impact and Result

  • Gain a deep understanding of user needs and behaviors. Become familiar with the human behaviors, emotions, and pain points of your users in order to shortlist the design elements and website functions that will receive the highest user satisfaction.
  • Perform a comprehensive website review. Leverage satisfaction surveys, user feedback, and user monitoring tools (e.g. heat maps) to reveal high-level UX issues. Use these insights to drill down into the execution and composition of your website to identify the root causes of issues.
  • Incorporate modern UX trends in your design. New web technologies are continuously emerging in the industry to enhance user experience. Stay updated on today’s UX trends and validate their fit for the specific needs of your target audience.

Modernize Your Corporate Website to Drive Business Value Research & Tools

Start here – read the Executive Brief

Read our concise Executive Brief to find out why you should modernize your website, review Info-Tech’s methodology, and discover the four ways we can support you in completing this project.

Besides the small introduction, subscribers and consulting clients within this management domain have access to:

1. Define UX requirements

Reveal the opportunities to heighten the user experience of your website through a deep understanding of the behaviors, emotions, and needs of your end users in order to design a receptive and valuable website.

  • Modernize Your Corporate Website to Drive Business Value – Phase 1: Define UX Requirements
  • Website Design Document Template

2. Design UX-driven website

Design a satisfying and receptive website by leveraging industry best practices and modern UX trends and ensuring the website is supported with reliable and scalable data and infrastructure.

  • Modernize Your Corporate Website to Drive Business Value – Phase 2: Design UX-Driven Website
[infographic]

Workshop: Modernize Your Corporate Website to Drive Business Value

Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

1 Define Your UX Requirements

The Purpose

List the business objectives of your website.

Describe your user personas, use cases, and user workflow.

Identify current UX issues through simulations, website design, and system reviews.

Key Benefits Achieved

Strong understanding of the business goals of your website.

Knowledge of the behaviors and needs of your website’s users.

Realization of the root causes behind the UX issues of your website.

Activities

1.1 Define the business objectives for the website you want to optimize

1.2 Define your end-user personas and map them to use cases

1.3 Build your website user workflow

1.4 Conduct a SWOT analysis of your website to drive out UX issues

1.5 Gauge the UX competencies of your web development team

1.6 Simulate your user workflow to identify the steps driving down UX

1.7 Assess the composition and construction of your website

1.8 Understand the execution of your website with a system architecture

1.9 Pinpoint the technical reason behind your UX issues

1.10 Clarify and prioritize your UX issues

Outputs

Business objectives

End-user personas and use cases

User workflows

Website SWOT analysis

UX competency assessment

User workflow simulation

Website design assessment

Current state of web system architecture

Gap analysis of web system architecture

Prioritized UX issues

2 Design Your UX-Driven Website

The Purpose

Design wireframes and storyboards to be aligned to high priority use cases.

Design a web system architecture that can sufficiently support the website.

Identify UX metrics to gauge the success of the website.

Establish a website design process flow.

Key Benefits Achieved

Implementation of key design elements and website functions that users will find stimulating and valuable.

Optimized web system architecture to better support the website.

Website design process aligned to your current context.

Rollout plan for your UX optimization initiatives.

Activities

2.1 Define the roles of your UX development team

2.2 Build your wireframes and user storyboards

2.3 Design the target state of your web environment

2.4 List your UX metrics

2.5 Draw your website design process flow

2.6 Define your UX optimization roadmap

2.7 Identify and engage your stakeholders

Outputs

Roles of UX development team

Wireframes and user storyboards

Target state of web system architecture

List of UX metrics

List of your suppliers, inputs, processes, outputs, and customers

Website design process flow

UX optimization rollout roadmap

2022 Tech Trends

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  • The post-pandemic workplace continues to shift and requires collaboration between remote workers and office workers.
  • Digital transformation has accelerated across every organization and CIOs must maneuver to keep pace.
  • Customer expectations have shifted, and spending habits are moving away from in-person activities to online.
  • IT must improve its maturity in key capabilities to maintain relevance in the organization.

Our Advice

Critical Insight

  • Improve the capabilities that matter. Focus on IT capabilities that are most relevant to competing in the digital economy and will enable the CEO's mission for growth.
  • Assess how external environment presents opportunities or threats to your organization using a scenarios approach, then chart a plan.

Impact and Result

  • Use the data and analysis from Info-Tech's 2022 Tech Trends report to inform your digital strategic plan.
  • Discover the five trends shaping IT's path in 2022 and explore use cases for emerging technologies.
  • Hear directly from leading subject matter experts on each trend with featured episodes from our Tech Insights podcast.

2022 Tech Trends Research & Tools

Besides the small introduction, subscribers and consulting clients within this management domain have access to:

1. 2022 Tech Trends Report – A deck that discusses five use cases that can improve on your organization’s ability to compete in the digital economy.

The post-pandemic pace of change continues to accelerate as the economic rapidly becomes more digital. To keep pace with shifting consumer expectations, CIOs must help the CEO compete in the digital economy by focusing on five key capabilities: innovation, human resources management, data architecture, security strategy, and business process controls and internal audit. Raising maturity in these capabilities will help CIOs deliver on opportunities to streamline back-office processes and develop new lines of revenue.

  • 2022 Tech Trends Report

Infographic

Further reading

2022 Tech Trends

Enabling the digital economy

Supporting the CEO for growth

The post-pandemic pace of change

The disruptions to the way we work caused by the pandemic haven’t bounced back to normal.

As part of its research process for the 2022 Tech Trends Report, Info-Tech Research Group conducted an open online survey among its membership and wider community of professionals. The survey was fielded from August 2021 through to September 2021, collecting 475 responses. We asked some of the same questions as last year’s survey so we can compare results as well as new questions to explore new trends.

How much do you expect your organization to change permanently compared to how it was operating before the pandemic?

  • 7% – No change. We'll keep doing business as we always have.
  • 33% – A bit of change. Some ways of working will shift long term
  • 47% – A lot of change. The way we work will be differ in many ways long term. But our business remains...
  • 13% – Transformative change. Our fundamental business will be different and we'll be working in new ways.

This year, about half of IT professionals expect a lot of change to the way we work and 13% expect a transformative change with a fundamental shift in their business. Last year, the same percentage expected a lot of change and only 10% expected transformative change.

30% more professionals expect transformative permanent change compared to one year ago.

47% of professionals expect a lot of permanent change; this remains the same as last year. (Info-Tech Tech Trends 2022 Survey)

The pandemic accelerated the speed of digital transformation

With the massive disruption preventing people from gathering, businesses shifted to digital interactions with customers.

A visualization of the growth of 'Global average share of customer interactions that are digital' from December 2019 to July 2020. In that time it went from 36% to 58% with an 'Acceleration of 3 years'.

Companies also accelerated the pace of creating digital or digitally enhanced products and services.

A visualization of the growth of 'Global average share of partially or fully digitized products and/or services' from December 2019 to July 2020. In that time it went from 35% to 55% with an 'Acceleration of 7 years'. (McKinsey, 2020)

“The Digital Economy incorporates all economic activity reliant on or significantly enhanced by the use of digital inputs, including digital technologies, digital infrastructure, digital services and data.” (OECD Definition)

IT must enable participation in the digital economy

Consumer spending is tilting more digital.

Consumers have cut back spending on sectors where purchases are mostly made offline. That spending has shifted to digital services and online purchases. New habits formed during the pandemic are likely to stick for many consumers, with a continued shift to online consumption for many sectors.

Purchases on online platforms are projected to rise from 10% today to 33% by 2030.

Estimated online share of consumption
Recreation & culture 30%
Restaurants & hotels 50%
Transport 10%
Communications 90%
Education 50%
Health 20%
Housing & utilities 50%
(HSBC, 2020)

Changing customer expectations pose a risk.

IT practitioners agree that customer expectations are changing. They expect this to be more likely to disrupt their business in the next 12 months than new competition, cybersecurity incidents, or government-enacted policy changes.

Factors likely to disrupt business in next 12 months
Government-enacted policy changes 22%
Cybersecurity incidents 56%
Regulatory changes 45%
Established competitor wins 26%
New player enters the market 23%
Changing customer expectations 68%
(Info-Tech Tech Trends 2022 Survey)

This poses a challenge to IT departments below the “expand” level of maturity

CIOs must climb the maturity ladder to help CEOs drive growth.

Most IT departments rated their maturity in the “optimize” or “support” level on Info-Tech’s maturity ladder.

CIOs at the “optimize” level can play a role in digital transformation by improving back-office processes but should aim for a higher mandate.

CIOs achieving at the “expand” level can help directly improve revenues by improving customer-facing products and services, and those at the “transform” level can help fundamentally change the business to create revenue in new ways. CIOs can climb the maturity ladder by enabling new digital capabilities.

Maturity is heading in the wrong direction.

Only half of IT practitioners described their department’s maturity as “transform” compared to last year’s survey, and more than twice the number rated themselves as “struggle.”

A colorful visualization of the IT 'Maturity Ladder' detailing levels of IT function within an organization. Percentages represent answers from IT practitioners to an Info-Tech survey about the maturity level of their company. Starting from the bottom: 13% answered 'Struggle', compared to 6% in 2020; 35% answered 'Support'; 37% answered 'Optimize'; 12% answered 'Expand'; and only 3% answered 'Transform', compared to 6% in 2020.

48% rate their IT departments as low maturity.

Improve maturity by focusing on key capabilities to compete in the digital economy

Capabilities to unlock digital

Innovation: Identify innovation opportunities and plan how to use technology innovation to create a competitive advantage or achieve improved operational effectiveness and efficiency.

Human Resources Management: Provide a structured approach to ensure optimal planning, evaluation, and development of human resources.

Data Architecture: Manage the business’ data stores, including technology, governance, and people that manage them. Establish guidelines for the effective use of data.

Security Strategy: Define, operate, and monitor a system for information security management. Keep the impact and occurrence of information security incidents within risk appetite levels.

Business Process Controls and Internal Audit: Manage business process controls such as self-assessments and independent assurance reviews to ensure information related to and used by business processes meets security and integrity requirements. (ISACA, 2020)

A periodic table-esque arrangement of Info-Tech tools and templates titled 'IT Management and Governance Framework', subtitled 'A comprehensive and connected set of research to help you optimize and improve your core IT processes', and anchored by logos for Info-Tech and COBIT. Color-coded sections with highlighted tools or templates are: 'Strategy and Governance' with 'APO04 Innovation' highlighted; 'People and Resources' with 'APO07 Human Resources Management' highlighted; 'Security and Risk' with 'APO13 Security Strategy' and 'DSS06 MEA02 Business Process Controls and Internal Audit' highlighted; 'Data and BI' with 'ITRG07 Data Architecture' highlighted. Other sections are 'Financial Management', 'Service planning and architecture', 'Infrastructure and operations', 'Apps', and 'PPM and projects'.

5 Tech Trends for 2022

In this report, we explore five use cases for emerging technology that can improve on capabilities needed to compete in the digital economy. Use cases combine emerging technologies with new processes and strategic planning.

DIGITAL ECONOMY

TREND 01 | Human Resources Management

HYBRID COLLABORATION
Provide a digital employee experience that is flexible, contextual, and free from the friction of hybrid operating models.

TREND 02 | Security Strategy

BATTLE AGAINST RANSOMWARE
Prevent ransomware infections and create a response plan for a worst-case scenario. Collaborate with relevant external partners to access resources and mitigate risks.

TREND 03 | Business Process Controls and Internal Audit

CARBON METRICS IN ENERGY 4.0
Use internet of things (IoT) and auditable tracking to provide insight into business process implications for greenhouse gas emissions.

TREND 04 | Data Architecture

INTANGIBLE VALUE CREATION
Provide governance around digital marketplace and manage implications of digital currency. Use blockchain technology to turn unique intellectual property into saleable digital products

TREND 05 | Innovation

AUTOMATION AS A SERVICE
Automate business processes and access new sophisticated technology services through platform integration.

Hybrid Collaboration

TREND 01 | HUMAN RESOURCES MANAGEMENT

Provide a digital employee experience that is flexible, contextual, and free from the friction of hybrid operating models.

Emerging technologies:
Intelligent conference rooms; intelligent workflows, platforms

Introduction

Hybrid work models enable productive, diverse, and inclusive talent ecosystems necessary for the digital economy.

Hybrid work models have become the default post-pandemic work approach as most knowledge workers prefer the flexibility to choose whether to work remotely or come into the office. CIOs have an opportunity lead hybrid work by facilitating collaboration between employees mixed between meeting at the office and virtually.

IT departments rose to the challenge to quickly facilitate an all-remote work scenario for their organizations at the outset of the pandemic. Now they must adapt again to facilitate the hybrid work model, which brings new friction to collaboration but also new opportunities to hire a talented, engaged, and diverse workforce.

79% of organizations will have a mix of workers in the office and at home. (Info-Tech Tech Trends 2022 Survey)

35% view role type as a determining factor in the feasibility of the hybrid work model.

Return-to-the-office tensions

Only 18% of employees want to return to the office full-time.

But 70% of employers want people back in the office. (CNBC, April 2021)

Signals

IT delivers the systems needed to make the hybrid operating model a success.

IT has an opportunity to lead by defining the hybrid operating model through technology that enables collaboration. To foster collaboration, companies plan to invest in the same sort of tools that helped them cope during the pandemic.

As 79% of organizations envision a hybrid model going forward, investments into hybrid work tech stacks – including web conferencing tools, document collaboration tools, and team workspaces – are expected to continue into 2022.

Plans for future investment in collaboration technologies

Web Conferencing 41%
Document Collaboration and Co-Authoring 39%
Team Workspaces 38%
Instant Messaging 37%
Project and Task Management Tools 36%
Office Meeting Room Solutions 35%
Virtual Whiteboarding 30%
Intranet Sites 21%
Enterprise Social Networking 19%
(Info-Tech Tech Trends 2022 Survey)

Drivers

COVID-19

Vaccination rates around the world are rising and allowing more offices to welcome back workers because the risk of COVID-19 transmission is reduced and jurisdictions are lifting restrictions limiting gatherings.

Worker satisfaction

Most workers don't want to go to the office full-time. In a Bloomberg poll (2021), almost half of millennial and Gen Z workers say they would quit their job if not given an option to work remotely.

IT spending

Companies are investing more into IT budgets to find ways to support a mix of remote work and in-office resources to cope with work disruption. This extra spending is offset in some cases by companies saving money from having employees work from home some portion of the time. (CIO Dive, 2021)

Risks and Benefits

Benefits

Flexibility Employees able to choose between working from home and working in the office have more control over their work/life balance.
Intelligence Platforms that track contextual work relationships can accelerate workflows through smart recommendations that connect people at the right time, in the right place.
Talent Flexible work arrangements provide businesses with access to the best talent available around the world and employees with more career options as they work from a home office (The Official Microsoft Blog, 2021).

Risks

Uncertainty The pandemic lacks a clear finish line and local health regulations can still waver between strict control of movement and open movement. There are no clear assurances of what to expect for how we'll work in the near future.
FOMO With some employees going back to the office while others remain at home, employee bases could be fractured along the lines of those seeing each other in person every day and those still connecting by videoconference.
Complexity Workers may not know in advance whether they're meeting certain people in person or online, or a mix of the two. They'll have to use technology on the fly to try and collaborate across a mixed group of people in the office and people working remotely (McKinsey Quarterly, 2021).

“We have to be careful what we automate. Do we want to automate waste? If a company is accustomed to having a ton of meetings and their mode in the new world is to move that online, what are you going to do? You're going to end up with a lot of fatigue and disenchantment…. You have to rethink your methods before you think about the automation part of it." (Vijay Sundaram, Chief Strategy Officer, Zoho)

Photo of Vijay Sundaram, Chief strategy officer, Zoho.

Listen to the Tech Insights podcast: Unique approach to hybrid collaboration

Case Study: Zoho

Situation

Zoho Corp. is a cloud software firm based in Chennai, India. It develops a wide range of cloud software, including enterprise collaboration software and productivity tools. Over the past decade, Zoho has used flexible work models to grant remote work options to some employees.

When the coronavirus pandemic hit, not only did the office have to shut down but also many employees had to relocate back with families in rural areas. The human costs of the pandemic experienced by staff required Zoho to respond by offering counseling services and material support to employees.

Complication

Zoho prides itself as an employee-centric company and views its culture as a community that's purpose goes beyond work. That sense of community was lost because of the disruption caused by the pandemic. Employees lost their social context and their work role models. Zoho had to find a way to recreate that without the central hub of the office or find a way to work with the limitations of it not being possible.

Resolution

To support employees in rural settings, Zoho sent out phones to provide redundant bandwidth. As lockdowns in India end, Zoho is taking a flexible approach and giving employees the option to come to the office. It's seeing more people come back each week, drawn by the strong community.

Zoho supports the hybrid mix of workers by balancing synchronous and asynchronous collaboration. It holds meetings when absolutely necessary through tools like Zoho Meet but tries to keep more work context to asynchronous collaboration that allows people to complete tasks quickly and move on. Its applications are connected to a common platform that is designed to facilitate workflows between employees with context and intelligence. (Interview with Vijay Sundaram, Chief Strategy Officer, Zoho)

“We tend to think of it on a continuum of synchronous to asynchronous work collaboration. It’s become the paramount norm for so many different reasons…the point is people are going to work at different times in different locations. So how do we enable experiences where everyone can participate?" (Jason Brommet, Head of Modern Work and Security Business Group at Microsoft)

Photo of Jason Brommet, Head of Modern Work and Security Business Group at Microsoft.

Listen to the Tech Insights podcast: Microsoft on the ‘paradox of hybrid work’

Case Study: Microsoft

Situation

Before the pandemic, only 18% of Microsoft employees were working remotely. As of April 1, 2020, they were joined by the other 82% of non-essential workers at the company in working remotely.

As with its own customers, Microsoft used its own software to enable this new work experience, including Microsoft Teams for web conferencing and instant messaging and Office 365 for document collaboration. Employees proved just as productive getting their work done from home as they were working in the office.

Complication

At Microsoft, the effects of firm-wide remote work changed the collaboration patterns of the company. Even though a portion of the company was working remotely before the pandemic, the effects of everyone working remotely were different. Employees collaborated in a more static and siloed way, focusing on scheduled meetings with existing relationships. Fewer connections were made with more disparate parts of the organization. There was also a decrease in synchronous communication and an increase in asynchronous communication.

Resolution

Microsoft is creating new tools to break down the silos in organizations that are grappling with hybrid work challenges. For example, Viva Insights is designed to inform workers about their collaboration habits with analytics. Microsoft wants to provide workers with insights on their collaborative networks and whether they are creating new connections or deepening existing connections. (Interview with Jason Brommet, Head of Modern Work and Security Business Group, Microsoft; Nature Human Behaviour, 2021)

What's Next?

Distributed collaboration space:

International Workplace Group says that more companies are taking advantage of its full network deals on coworking spaces. Companies such as Standard Charter are looking to provide their workers with a happy compromise between working from home and making the commute all the way to the central office. The hub-and-spoke model gives employees the opportunity to work near home and looks to be part of the hybrid operating model mix for many companies. (Interview with Wayne Berger, CEO of IWG Canada & Latin America)

Optimized hybrid meetings:

Facilitating hybrid meetings between employees grouped in the office and remote workers will be a major pain point. New hybrid meeting solutions will provide cameras embedded with intelligence to put boardroom participants into independent video streams. They will also focus on making connecting to the same meeting from various locations as convenient as possible and capture clear and crisp audio from each speaker.

Uncertainties

Mix between office and remote work:

It's clear we're not going to work the way we used to previously with central work hubs, but full-on remote work isn't the right path forward either. A new hybrid work model is emerging, and organizations are experimenting to find the right approach.

Attrition:

Between April and September 2021, 15 million US workers quit their jobs, setting a record pace. Employees seek a renewed sense of purpose in their work, and many won’t accept mandates to go back to the office. (McKinsey, 2021)

Equal footing in meetings:

What are the new best practices for conducting an effective meeting between employees in the office and those who are remote? Some companies ask each employee to connect via a laptop. Others are using conference rooms with tech to group in-office workers together and connect them with remote workers.

Hybrid Collaboration Scenarios

Organizations can plan their response to the hybrid work context by plotting their circumstances across two continuums: synchronous to asynchronous collaboration approach and remote work to central hub work model.

A map of hybrid collaboration scenarios with two axes representing 'Work Context, From all remote work to gathering in a central hub' and 'Collaboration Style, From collaborating at the same time to collaborating at different times'. The axes split the map into quarters. 'Work Context' ranges from 'Remote Work' on the left to 'Central Hub' on the right. 'Collaboration Style' ranges from 'Synchronous' on top to 'Asynchronous' on bottom. The top left quarter, synchronous remote work, reads 'Virtual collective collaboration via videoconference and collaboration software, with some workers meeting in coworking spaces.' The top right quarter, synchronous central hub, reads 'In-person collective collaboration in the office.' The bottom left quarter, asynchronous remote work, reads 'Virtual group collaboration via project tracking tools and shared documents.' The bottom right quarter, asynchronous central hub, reads 'In-person group collaboration in coworking spaces and the main office.'

Recommendations

Rethink technology solutions. Don't expect your pre-pandemic videoconference rooms to suffice. And consider how to optimize your facilities and infrastructure for hot-desking scenarios.

Optimize remote work. Shift from the collaboration approach you put together just to get by to the program you'll use to maximize flexibility.

Enable effective collaboration. Enable knowledge sharing no matter where and when your employees work and choose the best collaboration software solutions for your scenario.

Run better meetings. Successful hybrid workplace plans must include planning around hybrid meetings. Seamless hybrid meetings are the result of thoughtful planning and documented best practices.

89% of organizations invested in web conferencing technology to facilitate better collaboration, but only 43% invested in office meeting room solutions. (Info-Tech Tech Trends 2022 Survey)

Info-Tech Resources

Battle Against Ransomware

TREND 02 | SECURITY STRATEGY

Prevent ransomware infections and create a response plan for a worst-case scenario. Collaborate with relevant external partners to access resources and mitigate risks.

Emerging technologies:
Open source intelligence; AI-powered threat detection

“It has been a national crisis for some time…. For every [breach] that hits the news there are hundreds that never make it.” (Steve Orrin, Federal Chief Technology Officer, Intel)

Photo of Steve Orrin, Federal Chief Technology Officer, Intel.

Listen to the Tech Insights podcast: Ransomware crisis and AI in military

Introduction

Between 2019 and 2020, ransomware attacks rose by 62% worldwide and by 158% in North America. (PBS NewsHour, 2021)

Security strategies are crucial for companies to control access to their digital assets and confidential data, providing it only to the right people at the right time. Now security strategies must adapt to a new caliber of threat in ransomware to avoid operational disruption and reputational damage.

In 2021, ransomware attacks exploiting flaws in widely used software from vendors Kaseya, SolarWinds, and Microsoft affected many companies and saw record-breaking ransomware payments made to state-sponsored cybercriminal groups.

After a ransomware attack caused Colonial Pipeline to shut down its pipeline operations across the US, the ransomware issue became a topic of federal attention with executives brought before Senate committees. A presidential task force to combat ransomware was formed.

62% of IT professionals say they are more concerned about being a victim of ransomware than they were one year ago. (Info-Tech Tech Trends 2022 Survey)

$70 million demanded by REvil gang in ransom to unlock firms affected by the Kaseya breach. (TechRadar, 2021)

Signals

Organizations are taking a multi-faceted approach to preparing for the event of a ransomware breach.

The most popular methods to prepare for ransomware are to buy an insurance policy or create offline backups and redundant systems. Few are making an effort to be aware of free decryption tools, and only 2% admit to budgeting to pay ransoms.

44% of IT professionals say they spent time and money specifically to prevent ransomware over the past year. (Info-Tech Tech Trends 2022 Survey)

Approaches to prepare for ransomware

Kept aware of free decryption tools available 9%
Set aside budget to pay ransoms 2%
Designed network to contain ransomware 24%
Implemented technology to eradicate ransomware 36%
Created a specific incident response plan for ransomware 26%
Created offline backups and redundant systems 41%
Purchased insurance covering cyberattacks 47%

(Info-Tech Tech Trends 2022 Survey)

Drivers

National security concerns

Attacks on US infrastructure and government agencies have prompted the White House to treat ransomware as a matter of national security. The government stance is that Russia supports the attacks. The US is establishing new mechanisms to address the threat. Plans include new funding to support ransomware response, a mandate for organizations to report incidents, and requirements for organizations to consider the alternatives before paying a ransom. (Institute for Security and Technology, 2021)

Advice from cybersecurity insurance providers

Increases in ransom payouts have caused cybersecurity insurance providers to raise premiums and put in place more security requirements for policyholders to try and prevent ransomware infection. However, when clients are hit with ransomware, insurance providers advise to pay the ransom as it's usually the cheapest option. (ProPublica, 2019)

Reputational damage

Ransomware attacks also often include a data breach event with hackers exfiltrating the data before encrypting it. Admitting a breach to customers can seriously damage an organization's reputation as trustworthy. Organizations may also be obligated to pay for credit protection of their customers. (Interview with Frank Trovato, Research Director – Infrastructure, Info-Tech Research Group)

Risks and Benefits

Benefits

Privacy Protecting personal data from theft improves people’s confidence that their privacy is being respected and they are not at risk of identity theft.
Productivity Ransomware can lock out employees from critical work systems and stop them from being able to complete their tasks.
Access Ransomware has prevented public access to transportation, healthcare, and any number of consumer services for days at a time. Ransomware prevention ensures public service continuity.

Risks

Expenses Investing in cybersecurity measures to protect against attacks is becoming more expensive, and recently cybersecurity insurance premiums have gone up in response to expensive ransoms.
Friction More security requirements could create friction between IT priorities and business priorities in trying to get work done.
Stability If ransomware attacks become worse or cybercriminals retaliate for not receiving payments, people could find their interactions with government services and commercial services are disrupted.

Case Study: Victim to ransomware

Situation

In February 2020, a large organization found a ransomware note on an admin’s workstation. They had downloaded a local copy of the organization’s identity management database for testing and left a port open on their workstation. Hackers exfiltrated it and encrypted the data on the workstation. They demanded a ransom payment to decrypt the data.

Complication

Because private information of employees and customers was breached, the organization decided to voluntarily inform the state-level regulator. With 250,000 accounts affected, plans were made to require password changes en masse. A public announcement was made two days after the breach to ensure that everyone affected could be reached.

The organization decided not to pay the ransom because it didn’t need the data back, since it had a copy on an unaffected server.

Resolution

After a one-day news cycle for the breach, the story about the ransom was over. The organization also received praise for handling the situation well and quickly informing stakeholders.

The breach motivated the organization to put more protections in place. It implemented a deny-by-default network and turned off remote desktop protocol and secure shell. It mandated multi-factor authentication and put in a new endpoint-detection and response system. (Interview with CIO of large enterprise)

What's Next

AI for cybersecurity:

New endpoint protections using AI are being deployed to help defend against ransomware and other cybersecurity intrusions. The solutions focus on the prevention and detection of ransomware by learning about the expected behavior of an environment and then detecting anomalies that could be attack attempts. This type of approach can be applied to everything from reading the contents of an email to helping employees detect phishing attempts to lightweight endpoint protection deployed to an Internet of Things device to detect an unusual connection attempt.

Unfortunately, AI is a tool available to both the cybersecurity industry and hackers. Examples of hackers tampering with cybersecurity AI to bypass it have already surfaced. (Forbes, 23 Sept. 2021)

Uncertainties

Government response:

In the US, the Ransomware Task Force has made recommendations to the government but it's not clear whether all of them will be followed. Other countries such as Russia are reported to be at least tolerating ransomware operations if not supporting them directly with resources.

Supply chain security:

Sophisticated attacks using zero-day exploits in widely used software show that organizations simply can't account for every potential vulnerability.

Arms escalation:

The ransomware-as-a-service industry is doing good business and finding new ways to evade detection by cybersecurity vendors. New detection techniques involving AI are being introduced by vendors, but will it just be another step in the back-and-forth game of one-upmanship? (Interview with Frank Trovato)

Battle Against Ransomware Scenarios

Determine your organization’s threat profile for ransomware by plotting two variables: the investment made in cybersecurity and the sophistication level of attacks that you should be prepared to guard against.

A map of Battle Against Ransomware scenarios with two axes representing 'Attack Sophistication, From off-the-shelf, ransomware-as-a-service kits to state-sponsored supply chain attacks' and 'Investment in Cybersecurity, From low, minimal investment to high investment for a multi-layer approach.'. The axes split the map into quarters. 'Attack Sophistication' ranges from 'Ransomware as a Service' on the left to 'State-Sponsored' on the right. 'Investment in Cybersecurity' ranges from 'High' on top to 'Low' on bottom. The top left quarter, highly invested ransomware as a service, reads 'Organization is protected from most ransomware attacks and isn’t directly targeted by state-sponsored attacks.' The top right quarter, highly invested state-sponsored, reads 'Organization is protected against most ransomware attacks but could be targeted by state-sponsored attacks if considered a high-value target.' The bottom left quarter, low investment ransomware as a service, reads 'Organization is exposed to most ransomware attacks and is vulnerable to hackers looking to make a quick buck by casting a wide net.' The bottom right quarter, low investment state-sponsored, reads 'Organization is exposed to most ransomware attacks and risks being swept up in a supply chain attack by being targeted or as collateral damage.'

Recommendations

Create a ransomware incident response plan. Assess your current security practices and identify gaps. Quantify your ransomware risk to prioritize investments and run tabletop planning exercises for ransomware attacks.

Reduce your exposure to ransomware. Focus on securing the frontlines by improving phishing awareness among staff and deploying AI tools to help flag attacks. Use multi-factor authentication. Take a zero-trust approach and review your use of RDP, SSH, and VPN.

Require security in contracts. Security must be built into vendor contracts. Government contracts are now doing this, elevating security to the same level as functionality and support features. This puts money incentives behind improving security. (Interview with Intel Federal CTO Steve Orrin)

42% of IT practitioners feel employees must do much more to help defend against ransomware. (Info-Tech Tech Trends 2022 Survey)

Info-Tech Resources

Carbon Metrics in Energy 4.0

TREND 03 | BUSINESS PROCESS CONTROLS AND INTERNAL AUDIT

Use Internet of Things (IoT) and auditable tracking to provide insight into business process implications for greenhouse gas emissions.

Emerging technologies:
IoT

Introduction

Making progress towards a carbon-neutral future.

A landmark report published in 2021 by the United Nations Intergovernmental Panel on Climate Change underlines that human actions can still determine the future course of climate change. The report calls on governments, individuals, and organizations to stop putting new greenhouse gas emissions into the atmosphere no later than 2050, and to be at the halfway point to achieving that by 2030.

With calls to action becoming more urgent, organizations are making plans to reduce the use of fossil fuels, move to renewable energy sources, and reduce consumption that causes more emissions downstream. As both voluntary and mandatory regulatory requirements task organizations with reducing emissions, they will first be challenged to accurately measure the size of their footprint.

CIOs in organizations are well positioned to make conscious decisions to both influence how technology choices impact carbon emissions and implement effective tracking of emissions across the entire enterprise.

Canada’s CIO strategy council is calling on organizations to sign a “sustainable IT pledge” to cut emissions from IT operations and supply chain and to measure and disclose emissions annually. (CIO Strategy Council, Sustainable IT Pledge)

SCOPE 3 – Indirect Consumption

  • Goods and services
  • Fuel, travel, distribution
  • Waste, investments, leased assets, employee activity

SCOPE 2 – Indirect Energy

  • Electricity
  • Heat and cooling

SCOPE 1 – Direct

  • Facilities
  • Vehicles

Signals

Emissions tracking requires a larger scope.

About two-thirds of organizations have a commitment to reduce greenhouse gas emissions. When asked about what tactics they use to reduce emissions, the most popular options affect either scope 1 emissions (retiring older IT equipment) or scope 2 emissions (using renewable energy sources). Fewer are using tactics that would measure scope 3 emissions such as using IoT to track or using software or AI.

68% of organizations say they have a commitment to reduce greenhouse gas emissions. (Info-Tech Tech Trends 2022 Survey)

Approaches to reducing carbon emissions

Using "smart technologies" or IoT to help cut emissions 12%
Creating incentive programs for staff to reduce emissions 10%
Using software or AI to manage energy use 8%
Using external DC or cloud on renewable energy 16%
Committing to external emissions standards 15%
Retiring/updating older IT equipment 33%
Using renewable energy sources 41%

(Info-Tech Tech Trends 2022 Survey)

Drivers

Investor pressure

The world’s largest asset manager, at $7 trillion in investments, says it will move away from investing in firms that are not aligned to the Paris Agreement. (The New York Times, 2020)

Compliance tipping point

International charity CDP has been collecting environmental disclosure from organizations since 2002. In 2020, more than 9,600 of the world’s largest companies – representing over 50% of global market value – took part. (CDP, 2021)

International law

In 2021, six countries have net-zero emissions policies in law, six have proposed legislations, and 20 have policy documents. (Energy & Climate Intelligence Unit, 2021)

Employee satisfaction

In 2019, thousands of workers walked out of offices of Amazon, Google, Twitter, and Microsoft to demand their employers do more to reduce carbon emissions. (NBC News, 2021)

High influence factors for carbon reduction

  • 25% – New government laws or policies
  • 9% – External social pressures
  • 9% – Pressure from investors
  • 8% – International climate compliance efforts
  • 7% – Employee satisfaction

(Info-Tech Tech Trends 2022 Survey)

Risks and Benefits

Benefits

Trust Tracking carbon emissions creates transparency into an organization’s operations and demonstrates accountability to its carbon emissions reduction goals.
Innovation As organizations become more proficient with carbon measurement and modeling, insights can be leveraged as a decision-making tool.
Resilience Reducing energy usage shrinks your carbon footprint, increases operational efficiency, and decreases energy costs.

Risks

Regulatory Divergence Standardization of compliance enforcement around carbon emissions is a work in progress. Several different voluntary frameworks exist, and different governments are taking different approaches including taxation and cap-and-trade markets.
Perceptions Company communications that speak to emissions reduction targets without providing proof can be accused of “greenwashing” or falsely trying to improve public perception.
Financial Pain Institutional investments are requiring clear commitments and plans to reduce greenhouse gases. Some jurisdictions are now taxing carbon emissions.

“When you can take technology and embed that into management change decisions that impact the environment, you can essentially guarantee that [greenhouse gas] offset. Companies that are looking to reduce their emissions can buy those offsets and it creates value for everybody.” (Wade Barnes, CEO and founder of Farmers Edge)

Photo of Wade Barnes, CEO and founder of Farmers Edge.

Listen to the Tech Insights podcast: The future of farming is digital

Case Study

Situation

The Alberta Technology Innovation and Emissions Reduction Regulation is Alberta’s approach to reduce emissions from large industrial emitters. It prices GHG and provides a trading system.

No-till farming and nitrogen management techniques sequester up to 0.3 metric tons of GHG per year.

Complication

Farmers Edge offers farmers a digital platform that includes IoT and a unified data warehouse. It can turn farm records into digital environmental assets, which are aggregated and sold to emitters.

Real-time data from connected vehicles, connected sensors, and other various inputs can be verified by third-party auditors.

Resolution

Farmers Edge sold aggregated carbon offsets to Alberta power producer Capital Power to help it meet regulatory compliance.

Farmers Edge is expanding its platform to include farmers in other provinces and in the US, providing them opportunity to earn revenue via its Smart Carbon program.

The firm is working to meet standards outlined by the U.S. Department of Agriculture’s Natural Resources Conservation Service. (Interview with Wade Barnes, CEO, Farmers Edge)

What's Next

Global standards:

The International Sustainability Standards Board (ISSB) has been formed by the International Financial Reporting Standards Foundation and will have its headquarters location announced in November at a United Nations conference. The body is already governing a set of global standards that have a roadmap for development through 2023 through open consultation. The standards are expected to bring together the multiple frameworks for sustainability standards and offer one global set of standards. (Business Council of Canada, 2021)

CIOs take charge:

The CIO is well positioned to take the lead role on corporate sustainability initiatives, including measuring and reducing an organization’s carbon footprint (or perhaps even monetizing carbon credits for an organization that is a negative emitter). CIOs can use their position as facilities managers and cross-functional process owners and mandate to reduce waste and inefficiency to take accountability for this important role. CIOs will expand their roles to deliver transparent and auditable reporting on environmental, social, and governance (ESG) goals for the enterprise.

Uncertainties

International resolve:

Fighting the climate crisis will require governments and private sector collaboration from around the world to commit to creating new economic structures to discourage greenhouse gas emissions and incentivize long-term sustainable thinking. If some countries or private sector forces continue to prioritize short-term gains over sustainability, the U.N.’s goals won’t be achieved and the human costs as a result of climate change will become more profound.

Cap-and-trade markets:

Markets where carbon credits are sold to emitters are organized by various jurisdictions around the world and have different incentive structures. Some are created by governments and others are voluntary markets created by industry. This type of organization for these markets limits their size and makes it hard to scale the impact. Organizations looking to sell carbon credits at volume face the friction of having to navigate different compliance rules for each market they want to participate in.

Carbon Metrics in Energy 4.0 Scenarios

Determine your organization’s approach to measuring carbon dioxide and other greenhouse gas emissions by considering whether your organization is likely to be a high emitter or a carbon sink. Also consider your capability to measure and report on your carbon footprint.

A map of Carbon Metrics in Energy 4.0 scenarios with two axes representing 'Quantification Capability, From not tracking any emissions whatsoever to tracking all emissions at every scope' and 'Greenhouse Gas Emissions, From mitigating more emissions than you create to emitting more than regulations allow'. The axes split the map into quarters. 'Quantification Capability' ranges from 'No Measures' on the left to 'All Emissions Measured' on the right. 'Greenhouse Gas Emissions' ranges from 'More Than Allowed' on top to 'Net-Negative' on bottom. The top left quarter, no measures and more than allowed, reads 'Companies that are likely to be high emitters and not measuring will attract the most scrutiny from regulators and investors.' The top right quarter, all measured and more than allowed, reads 'Companies emit more than regulators allow but the measurements show a clear path to mitigation through the purchase of carbon credits.' The bottom left quarter, no measures and net-negative, reads 'Companies able to achieve carbon neutrality or even be net-negative in emissions but unable to demonstrate it will still face scrutiny from regulators.' The bottom right quarter, all measured and net-negative, reads 'Companies able to remove more emissions than they create have an opportunity to aggregate those reductions and sell on a cap-and-trade market.'

Recommendations

Measure the whole footprint. Devise a plan to measure scope 1, 2, and 3 greenhouse gas emissions at a level that is auditable by a third party.

Gauge the impact of Industry 4.0. New technologies in Industry 4.0 include IoT, additive manufacturing, and advanced analytics. Make sustainability a core part of your focus as you plan out how these technologies will integrate with your business.

Commit to net zero. Make a clear commitment to achieve net-zero emissions by a specific date as part of your organization’s core strategy. Take a continuous improvement approach to make progress towards the goal with measurable results.

New laws from governments will have the highest degree of influence on an organization’s decision to reduce emissions. (Info-Tech Tech Trends 2022 Survey)

Info-Tech Resources

Intangible Value Creation

TREND 04 | DATA ARCHITECTURE

Use blockchain technology to turn unique intellectual property into saleable digital products. Provide governance around marketplaces where sales are made.

Emerging technologies:
Blockchain, Distributed Ledger Technology, Virtual Environments

Introduction

Decentralized technologies are propelling the digital economy.

As the COVID-19 pandemic has accelerated our shift into virtual social and economic systems, blockchain technology poses a new technological frontier – further disrupting digital interactions and value creation by providing a modification of data without relying on third parties. New blockchain software developments are being used to redefine how central banks distribute currency and to track provenance for scarce digital assets.

Tokenizing the blockchain

Non-fungible tokens (NFTs) are distinct cryptographic tokens created from blockchain technology. The rarity systems in NFTs are redefining digital ownership and being used to drive creator-centric communities.

Not crypto-currency, central currency

Central Bank Digital Currencies (CBDC) combine the same architecture of cryptocurrencies built on blockchain with the financial authority of a central bank. These currencies are not decentralized because they are controlled by a central authority, rather they are distributed systems. (Decrypt, 2021)

80% of banks are working on a digital currency. (Atlantic Council, 2021)

Brands that launched NFTs

NBA, NFL, Formula 1, Nike, Stella Artois, Coca-Cola, Mattel, Dolce & Gabbana, Ubisoft, Charmin

Banks that launched digital currencies

The Bahamas, Saint Kitts and Nevis, Antigua and Barbuda, Saint Lucia, Grenada

Signals

ID on the blockchain

Blockchains can contain smart contracts that automatically execute given specific conditions, protecting stakeholders involved in a transaction. These have been used by central banks to automate when and how currency can be spent and by NFT platforms to attribute a unique identity to a digital asset. Automation and identity verification are the most highly valued digital capabilities of IT practitioners.

$69.3 million – The world’s most expensive NFT artwork sale, for Beeple’s “Everydays: The First 5,000 Days” (The New York Times, Mar. 2021)

Digital capabilities that provide high value to the organization

E-commerce 50%
Automation 79%
Smart contracts 42%
Community building and engagement 55%
Real-time payments 46%
Tracking provenance 33%
Identity verification 74%

(Info-Tech Tech Trends 2022 Survey)

Drivers

Financial autonomy

Central banks view cryptocurrencies as "working against the public good" and want to maintain control over their financial system to maintain the integrity of payments and provide financial crime oversight and protections against money laundering. (Board of Governors of the Federal Reserve System, 2021)

Bitcoin energy requirements and greenhouse gas emissions

Annual energy consumption of the Bitcoin blockchain in China is estimated to peak in 2024 at 297 TwH and generate 130.5 million metric tons of carbon emissions. That would exceed the annual GHG of the Czech Republic and Qatar and rank in the top 10 among 182 cities and 42 industrial sectors in China. This is motiving cryptocurrency developers and central banks to move away from the energy-intensive "Proof of Work" mining approach and towards the "Proof of Stake" approach. (Nature Communications, 2021)

Digital communities

During the pandemic, people spent more time exploring digital spaces and interacting in digital communities. Asset ownership within those communities is a way for individuals to show their own personal investment in the community and achieve a status that often comes with additional privileges. The digital assets can also be viewed as an investment vehicle or to gain access to exclusive experiences.

“The pillars of the music economy have always been based on three things that the artist has never had full control of. The idea of distribution is freed up. The way we are going to connect to fans in this direct to fan value prop is very interesting. The fact we can monetize it, and that money exchange, that transaction is immediate. And on a platform like S!NG we legitimately have a platform to community build…. Artists are getting a superpower.” (Raine Maida, Chief Product Officer, S!NG Singer, Our Lady Peace)

Raine Maida, Chief Product Officer, S!NG, and Singer, Our Lady Peace.

Listen to the Tech Insights podcast: Raine Maida's startup is an NFT app for music

Case Study

Situation

Artists can create works and distribute them to a wide audience more easily than ever with the internet. Publishing a drawing or a song to a website allows it to be infinitely copied. Creators can use social media accounts and digital advertisements to build up a fan base for their work and monetize it through sales or premium-access subscriber schemes.

Complication

The internet's capacity for frictionless distribution is a boon and a burden for artists at the same time. Protecting copyright in a digital environment is difficult because there is no way to track a song or a picture back to its creator. This devalues the work because it can be freely exchanged by users.

Resolution

S!NG allows creators to mint their works with a digital token that stamps its origin to the file and tracks provenance as it is reused and adapted into other works. It uses the ERC 721 standard on the Ethereum blockchain to create its NFT tokens. They are portable files that the user can create for free on the S!NG platform and are interoperable with other digital token platforms. This enables a collaboration utility by reducing friction in using other people's works while giving proper attribution. Musicians can create mix tracks using the samples of others’ work easily and benefit from a smart-contract-based revenue structure that returns money to creators when sales are made. (Interview with Geoff Osler and Raine Maida, S!NG Executives)

Risks and Benefits

Benefits

Autonomy Digital money and assets could proliferate the desire for autonomy as users have greater control over their assets (by cutting out the middlemen, democratizing access to investments, and re-claiming ownership over intangible data).
Community Digital worlds and assets offer integrated and interoperable experiences influenced by user communities.
Equity Digital assets allow different shareholder equity models as they grant accessible and affordable access to ownership.

Risks

Volatility Digital assets are prone to volatile price fluctuations. A primary reason for this is due to its perceived value relative to the fiat currency and the uncertainty around its future value.
Security While one of the main features of blockchain-based digital assets is security, digital assets are vulnerable to breaches during the process of storing and trading assets.
Access Access to digital marketplaces requires a steep learning curve and a base level of technical knowledge.

What's Next

Into the Metaverse:

Digital tokens are finding new utility in virtual environments known as the Metaverse. Decentraland is an example of a virtual reality environment that can be accessed via a web browser. Based on the Ethereum blockchain, it's seen sales of virtual land plots for hundreds of thousands of dollars. Sotheby's is one buyer, building a digital replica of its New Bond Street gallery in London, complete with commissionaire Hans Lomuldur in avatar form to greet visitors. The gallery will showcase and sell Sotheby's digital artworks. (Artnet News, 2021)

Bitcoin as legal tender:

El Salvador became the first country in the world to make Bitcoin legal tender in September 2021. The government intended for this to help citizens avoid remittance fees when receiving money sent from abroad and to provide a way for citizens without bank accounts to receive payments. Digital wallet Chivo launched with technical glitches and in October a loophole that allowed “price scalping” had to be removed to stop speculators from using the app to trade for profit. El Salvador’s experiment will influence whether other countries consider using Bitcoin as legal tender. (New Scientist, 2021)

Uncertainties

Stolen goods at the mint:

William Shatner complained that Twitter account @tokenizedtweets had taken his content without permission and minted tokens for sale. In doing so, he pointed out there’s no guarantee a minted digital asset is linked to the creator of the attached intellectual property.

Decentralized vs. distributed finance:

Will blockchain-based markets be controlled by a single platform operator or become truly open? For example, Dapper Labs centralizes the minting of NFTs on its Flow blockchain and controls sales through its markets. OpenSea allows NFTs minted elsewhere to be brought to the platform and sold.

Supply and demand:

Platforms need to improve the reliability of minting technology to create tokens in the future. Ethereum's network is facing more demand than it can keep up with and requires future upgrades to improve its efficiency. Other platforms that support minting tokens are also awaiting upgrades to be fully functional or have seen limited NFT projects launched on their platform.

Intangible Value Creation Scenarios

Determine your organization’s strategy by considering the different scenarios based on two main factors. The design decisions are made around whether digital assets are decentralized or distributed and whether the assets facilitate transactions or collections.

A map of Intangible Value Creation scenarios with two axes representing 'Fungibility, From assets that are designed to be exchanged like currency to assets that are unique' and 'Asset Control Model, From decentralized control with open ownership to centralized control with distributed assets'. The axes split the map into quarters. 'Fungibility' ranges from 'Transactional' on the left to 'Collectible' on the right. 'Asset Control Model' ranges from 'Distributed' on top to 'Decentralized' on bottom. The top left quarter, distributed transactional, reads 'Platform-controlled digital exchanges and utility (e.g. tokens exchanged for fan experiences, central bank digital currency, S!NG).' The top right quarter, distributed collectible, reads 'Platform-controlled digital showcases and community (e.g. NBA Top Shot, Decentraland property).' The bottom left quarter, decentralized transactional, reads 'Peer-controlled digital exchanges and utility (e.g. Bitcoin).' The bottom right quarter, decentralized collectible, reads 'Peer-controlled digital showcases and community (e.g. OpenSea and Ethereum-based NFTs).'

Recommendations

Determine your role in the digital asset ecosystem.
  • Becoming a platform provider for digital tokens will require a minting capability to create blockchain-based assets and a marketplace for users to exchange them.
  • Issuing digital tokens to a platform through a sale will require making partnerships and marketing.
  • Investing in digital assets will require management of digital wallets and subject-matter expert analysis of the emerging markets.
Track the implications of digital currencies.

Track what your country’s central bank is planning for digital currency and determine if you’ll need to prepare to support it. Be informed about payment partner support for cryptocurrency and consider any complications that may introduce.

$1 billion+ – The amount of cryptocurrency spent by consumers globally through crypto-linked Visa cards in first half of 2021. (CNBC, July 2021)

Info-Tech Resources

Automation as a Service

TREND 05 | INNOVATION

Automate business processes and access new sophisticated technology services through platform integration.

Emerging technologies:
Cloud platforms, APIs, Generative AI

Introduction

The glue for innovation

Rapidly constructing a business model that is ready to compete in a digital economy requires continuous innovation. Application programming interfaces (APIs) can accelerate innovation by unlocking marketplaces of ready-to-use solutions to business problems and automating manual tasks to make more time for creativity. APIs facilitate a microarchitecture approach and make it possible to call upon a new capability with a few lines of code. This is not a new tool, as the first API was specified in 1951, but there were significant advances of both scale and capability in this area in 2021.

In the past 18 months, API adoption has exploded and even industries previously considered as digital laggards are now integrating them to reinvent back-office processes. Technology platforms specializing in API management are attracting record-breaking investment. And sophisticated technology services such as artificial intelligence are being delivered by APIs.

APIs can play a role in every company’s digital strategy, from transforming back-office processes to creating revenue as part of a platform.

$500,000 was invested in API companies in 2016. (Forbes, May 2021)

$2,000,000,000+ was invested in API companies in 2020. (Forbes, May 2021)

69% of IT practitioners say digital transformation has been a high priority for their organization during the pandemic. (Info-Tech Tech Trends 2022 Survey)

51% of developers used more APIs in 2020 than in 2019. (InsideHPC, 2021)

71% of developers planned to use even more APIs in 2021. (InsideHPC, 2021)

Signals

IT practitioners indicate that digital transformation was a strong focus for their organization during the pandemic and will remain so during the period afterwards, and one-third say their organizations were “extremely focused” on digital transformation.

When it came to shifting processes from being done manually to being completed digitally, more than half of IT practitioners say they shifted at least 21% of their processes during the past year. More than one in five say that at least 60% of their processes were shifted from manual to digital in the past year.

3.5 trillion calls were performed on API management platform Apigee, representing a 50% increase year over year. (SiliconANGLE, 2021)

Processes shifted from manual to digital in the past year

A horizontal bar chart recording survey responses regarding the percent of processes that shifted from manual to digital in the past year. The horizontal axis is 'percent of survey respondents' with values from 0 to 35%. The vertical axis is 'percent of process shifted to digital' with bar labels 'Between 0 to 20%', 'Between 21 to 40%', and so on until 'Between 81 to 100%'. 20% of respondents answered '0 to 20%' of processes went digital. 28% of respondents answered '21 to 40%' of processes went digital. 30% of respondents answered '41 to 60%' of processes went digital. 15% of respondents answered '61 to 80%' of processes went digital. 7% of respondents answered '81 to 100%' of processes went digital.

Drivers

Covid-19

The pandemic lockdowns pushed everyone into a remote-work scenario. With in-person interaction not an option, even more traditional businesses had to adapt to digital processes.

Customer Expectations

The success of digital services in the consumer space is causing expectations to rise in other areas, such as professional services. Consumers now want their health records to be portable and they want to pay their lawyer through e-transfer, not by writing a cheque. (Interview with Mik Lernout)

Standardization

Technology laggard industries such as legal and healthcare are recognizing the pain of working with siloed systems. New standardization efforts are driving the adoption of open APIs at a rapid rate. (Interview with Jennifer Jones, Research Director – Industry, Info-Tech Research Group)

Risks and Benefits

Benefits

Speed Using a microarchitecture approach with readily available services constructed in different ways provides a faster way to get from idea to minimum-viable product.
Intelligence Open APIs have more than ever exposed people to sophisticated AI algorithms that were in the domain of only advanced researchers just a couple years ago. Developers can integrate AI with a couple lines of code. Non-technical users can train algorithms with low-code and no-code tools (Forbes, Sept. 2021).
Resilience If one function of a solution doesn't work, it can be easily replaced with another one available on the market and the overall experience is maintained.

Risks

Loss of Privacy APIs are being targeted by hackers as a way to access personal information. Recent API-related leaks affected Experian, John Deere, Clubhouse, and Peloton (VentureBeat, 2021).
Complexity Using a decentralized approach to assemble applications means that there is no single party accountable for the solution. Different pieces can break, or oversights can go unnoticed.
Copycats Platforms that take the approach of exposing all functions via API run the risk of having their services used by a competitor to offer the same solution but with an even better user experience.

“When we think about what the pandemic did, we had this internal project called 'back to the future.' It kind of put the legal industry in a time machine and it kind of accelerated the legal industry 5, maybe even 10 years. A lot of the things we saw with the innovators became table stakes.” (Mik Lernout, Vice President of Product, Clio)

Photo of Mik Lernout, Vice president of product, Clio.

Listen to the Tech Insights podcast: Clio drives digital transformation to redefine the legal industry

Case Study

Situation

The COVID-19 pandemic required the legal industry to shift to remote work. A typically change-resistant industry was now holding court hearings over videoconference, taking online payments, and collecting e-signatures on contracts. For Clio, a software-as-a-service software vendor that serves the legal industry, its client base grew and its usage increased. It previously focused on the innovators in the legal industry, but now it noticed laggards were going digital too.

Complication

Law firms have very different needs depending on their legal practice area (e.g. family law, corporate law, or personal injury) and what jurisdiction they operate in.

Clients are also demanding more from their lawyers in terms of service experience. They don't want to travel to the law office to drop off a check but expect digital interactions on par with service they receive in other areas.

Resolution

Since its inception, Clio built its software product so that all of its functions could be called upon by an API as well. It describes its platform as the "operating system for the legal industry." Its API functions include capabilities like managing activities, billing, and contracts. External developers can submit applications to the Clio Marketplace to add new functionality. Its platform approach enables it to find solutions for its 150,000+ users. During the pandemic, Clio saw its customers rely on its APIs more than ever before. It expects this accelerated adoption to be the way of working in the future. (ProgrammableWeb, 2021; Interview with Mik Lernout)

What's Next

GOOGLE’S API-FIRST APPROACH:

Google is expanding its Apigee API management platform so enterprises will be able to connect existing data and applications and access them via APIs. It's part of Google's API-first approach to digital transformation, helping enterprises with their integration challenges. The new release includes tools and a framework that's needed to integrate services in this way and includes pre-built connectors for common business apps and services such as Salesforce, Cloud SQL, MySQL, and BigQuery. (SiliconANGLE, 2021)

Uncertainties

API SECURITY:

APIs represent another potential vulnerability for hackers to exploit and the rise in popularity has come with more security incidents. Companies using APIs have leaked data through APIs, with one research report on the state of API security finding that 91% of organizations have suffered an API security incident. Yet more than a quarter of firms running production APIs don’t have an API security strategy. (VentureBeat, 2021)

For low IT maturity organizations moving onto platforms that introduce API capabilities, education is required about the consequences of creating more integrations. Platforms must bear some responsibility for monitoring for irregular activity. (Interview with Mik Lernout)

Automation as a Service Scenarios

Determine your organization’s platform strategy from the basis of your digital maturity – from that of a laggard to a native – and whether it involves monetized APIs vs. freely available public APIs. A strategy can include both the consumption of APIs and the creation of them.

A map of Automation as a Service scenarios with two axes representing 'Business Model, From an open and public API to a monetized pay-for-use API' and 'Digital Maturity, From being a digital laggard to being a digital native'. The axes split the map into quarters. 'Business Model' ranges from 'Public APIs' on the left to 'Monetized APIs' on the right. 'Digital Maturity' ranges from 'Digital Native' on top to 'Digital Laggard' on bottom. The top left quarter, digital native public APIs, reads 'Platform business model that grows through adoption of free APIs (e.g. Clio).' The top right quarter, digital native monetized APIS, reads 'Platform business model with spectrum of API services including free tiers.' The bottom left quarter, digital laggard public APIs, reads 'Consume public APIs to simplify and automate business processes and improve customer experience (e.g. law firms using Clio).' The bottom right quarter, digital laggard monetized APIs, reads 'Consume paid APIs to provide customers with expanded services (e.g. retailer Lowe’s uses AccuWeather to predict supply and demand).'

Recommendations

Leverage APIs to connect your systems. Create a repeatable process to improve the quality, reusability, and governance of your web APIs.

Transform your business model with digital platforms. Use the best practices of digital native enterprises and leverage your core assets to compete in a digital economy.

Deliver sophisticated new capabilities with APIs. Develop an awareness of new services made available through API integration, such as artificial intelligence, and take advantage of them.

4.5 billion words per day generated by the OpenAI natural language API GPT-3, just nine months after launch. (OpenAI, 2021)

Info-Tech Resources

Behind the design

Inspiration provided by the golden ratio

The golden ratio has long fascinated humans for its common occurrence in nature and inspired artists who adopted its proportions as a guiding principle for their creations. A new discovery of the golden ratio in economic cycles was published in August 2021 by Bert de Groot, et al. As the boundaries of value creation blur between physical and digital and the pace of change accelerates, these digital innovations may change our lives in many ways. But they are still bound by the context of the structure of the economy. Hear more about this surprising finding from de Groot and from this report’s designer by listening to our podcast. (Technological Forecasting and Social Change, 2021)

“Everything happening will adapt itself into the next cycle, and that cycle is one phi distance away.” (Bert de Groot, professor of economics at Erasmus University Rotterdam)

Photo of Bert de Groot, Professor of Economics at Erasmus University Rotterdam.

Listen to the Tech Insights podcast: New discovery of the golden ratio in the economy

Contributing Experts

Vijay Sundaram
Chief Strategy Officer, Zoho
Photo of Vijay Sundaram, Chief Strategy Officer, Zoho.
Jason Brommet
Head of Modern Work and Security Business Group, Microsoft
Photo of Jason Brommet, Head of Modern Work and Security Business Group at Microsoft.
Steve Orrin
Federal Chief Technology Officer, Intel
Photo of Steve Orrin, Federal Chief Technology Officer, Intel.
Wade Barnes
CEO and Founder, Farmers Edge
Photo of Wade Barnes, CEO and founder of Farmers Edge.

Contributing Experts

Raine Maida
Chief Product Officer, S!NG
Singer, Our Lady Peace
Raine Maida, Chief Product Officer, S!NG Singer, Our Lady Peace.
Geoff Osler
CEO, S!NG
Photo of Geoff Osler, CEO, S!NG.
Mik Lernout
Vice President of Product, Clio
Photo of Mik Lernout, Vice President of Product, Clio.
Bert de Groot
Professor of Economics, Erasmus University Rotterdam
Photo of Bert de Groot, Professor of Economics at Erasmus University Rotterdam.

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Torres, Roberto. “How to Sidestep Overspend as Hybrid Work Tests IT.” CIO Dive, 26 July 2021. Accessed 16 Sept. 2021.

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Durbin, Steve. “Council Post: Artificial Intelligence: The Future Of Cybersecurity?” Forbes, 23 Sept. 2021. Accessed 21 Oct. 2021.

“FACT SHEET: Ongoing Public U.S. Efforts to Counter Ransomware.” The White House, 13 Oct. 2021. Web.

Jeffery, Lynsey, and Vignesh Ramachandran. “Why ransomware attacks are on the rise — and what can be done to stop them.” PBS NewsHour, 8 July 2021. Web.

McBride, Timothy, et al. Data Integrity: Recovering from Ransomware and Other Destructive Events. NIST Special Publication (SP) 1800-11, National Institute of Standards and Technology, 22 Sept. 2020. NIST Computer Security Resource Center (CSRC), https://doi.org/10.6028/NIST.SP.1800-11.

Mehrotra, Karitkay, and Jennifer Jacobs. “Crypto Channels Targeted in Biden’s Fight Against Ransomware.” BNN Bloomberg, 21 Sept. 2021. Web.

Sharma, Mayank. “Hackers demand $70m ransom after executing massive Solar Winds-like attack.” TechRadar, 5 July 2021. Web.

“Unhacked: 121 Tools against Ransomware on a Single Website.” Europol, 26 July 2021. Web.

Bibliography – Carbon Metrics in Energy 4.0

“The A List 2020.” CDP, 2021. Web.

Baazil, Diedrik, Hugo Miller, and Laura Hurst. “Shell loses climate case that may set precedent for big oil.” Australian Financial Review, 27 May 2021. Web.

“BlackRock’s 2020 Carbon Footprint.” BlackRock, 2020. Accessed 25 May 2021.

“CDP Media Factsheet.” CDP, n.d. Accessed 25 May 2021.

Glaser, April, and Leticia Miranda. “Amazon workers demand end to pollution hitting people of color hardest.” NBC News, 24 May 2021. Accessed 25 May 2021.

Little, Mark. “Why Canada should be the home of the new global sustainability standards board.” Business Council of Canada, 1 Oct. 2021. Accessed 22 Oct. 2021.

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Sayer, Peter. “Greenhouse gas emissions: The next big issue for CIOs.” CIO, 13 Oct. 2021. Web.

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Sorkin, Andrew Ross. “BlackRock C.E.O. Larry Fink: Climate Crisis Will Reshape Finance.” The New York Times, 14 Jan. 2020. Web.

“Sustainable IT Pledge.” CIO Strategy Council, 2021. Accessed 22 Oct. 2021.

Bibliography – Intangible Value Creation

Areddy, James T. “China Creates Its Own Digital Currency, a First for Major Economy.” Wall Street Journal, 5 Apr. 2021. Web.

Boar, Codruta, et al. Impending arrival - a sequel to the survey on central bank digital currency. BIS Papers No 107, Jan. 2020. Web.

Brainard, Lael. “Speech by Governor Brainard on Private Money and Central Bank Money as Payments Go Digital: An Update on CBDCs.” Board of Governors of the Federal Reserve System, 24 May 2021. Accessed 28 May 2021.

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About the research

Tech trends survey

As part of its research process for the 2022 Tech Trends Report, Info-Tech Research Group conducted an open online survey among its membership and wider community of professionals. The survey was fielded from August 2021 to September 2021, collecting 475 responses.

The underlying metrics are diverse, capturing 14 countries and regions and 16 Industries.

A geospatial chart of the world documenting the percentage of respondents from each country to Info-Tech's '2022 Tech Trends Report' Percentages are below.
01 United States 45.3% 08 India 1.7%
02 Canada 19.2% 09 Other (Asia) 1.7%
03 Africa 9.3% 10 New Zealand 1.5%
04 Other (Europe) 5.3% 11 Germany 0.8%
05 Australia 4.2% 12 Mexico 0.4%
06 Great Britain 3.8% 13 Netherlands 0.4%
07 Middle East 2.9% 14 Japan 0.2%

Industry

01 Government 18.9%
02 Media, Information, & Technology 12.8%
03 Professional Services 12.8%
04 Manufacturing 9.9%
05 Education 8.8%
06 Healthcare 8.2%
07 Financial Services 7.8%
08 Transportation & Logistics 3.4%
09 Utilities 3.4%
10 Insurance 2.5%
11 Retail & Wholesale 2.5%
12 Construction 2.3%
13 Natural Resources 2.1%
14 Real Estate & Property Management 1.7%
15 Arts & Leisure 1.5%
16 Professional Associations 1.3%

Department

IT (information technology) 88.2%
Other (Department) 3.79%
Operations 2.32%
Research & Development 1.89%
Sales 1.26%
Administration 1.06%
Finance 0.42%
HR (Human Resources) 0.42%
Marketing 0.42%
Production 0.21%

Role

Manager 24%
Director-level 22%
C-level officer 19%
VP-level 9%
Team lead / supervisor 7%
Owner / President / CEO 7%
Team member 7%
Consultant 5%
Contractor 1%

IT Spend

Respondents on average spent 35 million per year on their IT budget.

Accounting for the outlier responses – the median spend sits closer to 4.5 million per year. The highest spend on IT was within the Government, Healthcare, and Retail & Wholesale sectors.

Identify and Manage Operational Risk Impacts on Your Organization

  • Buy Link or Shortcode: {j2store}230|cart{/j2store}
  • member rating overall impact: N/A
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  • Parent Category Name: Vendor Management
  • Parent Category Link: /vendor-management

More than any other time, our world is changing. As a result, organizations – and their vendors – need to be able to adapt their plans to accommodate risk on an unprecedented level.

A new threat will impact your organization's operations at some point. Make sure your plans are flexible enough to manage the inevitable consequences and that you understand where those threats may originate.

Our Advice

Critical Insight

  • Identifying and managing a vendor’s potential operational impact on your organization requires multiple people in the organization across several functions. Those people all need coaching on the potential changes in the market and how these changes may affect operations.
  • Organizational leadership is often taken unaware during crises, and their plans lack the flexibility to adjust to significant market upheavals.

Impact and Result

Vendor management practices educate organizations on the different potential risks from vendors in your market and suggest creative and alternative ways to avoid and help manage them.

  • Prioritize and classify your vendors with quantifiable, standardized rankings.
  • Prioritize focus on your high-risk vendors.
  • Standardize your processes for identifying and monitoring vendor risks to manage potential impacts with our Operational Risk Impact Tool.

Identify and Manage Operational Risk Impacts on Your Organization Research & Tools

Besides the small introduction, subscribers and consulting clients within this management domain have access to:

1. Identify and Manage Operational Risk Impacts to Your Organization Storyboard – Use this research to better understand the negative impacts of vendor actions to your brand reputation.

Use this research to identify and quantify the potential operational impacts caused by vendors. Utilize Info-Tech's approach to look at the operational impact from various perspectives to better prepare for issues that may arise.

  • Identify and Manage Operational Risk Impacts to Your Organization Storyboard

2. Operational Risk Impact Tool – Use this tool to help identify and quantify the operational impacts of negative vendor actions.

By playing the “what if” game and asking probing questions to draw out – or eliminate - possible negative outcomes, everyone involved adds their insight into parts of the organization to gather a comprehensive picture of potential impacts.

  • Operational Risk Impact Tool
[infographic]

Further reading

Identify and Manage Operational Risk Impacts on Your Organization

Understand internal and external vendor risks to avoid potential disaster.

Analyst perspective

Organizations need to be aware of the operational damage vendors may cause to plan around those impacts effectively.

Frank Sewell

Organizations must be mindful that operational risks come from internal and external vendor sources. Missing either component in the overall risk assessment can significantly impact day-to-day business processes that cost revenue, delay projects, and lead to customer dissatisfaction.

Frank Sewell,

Research Director, Vendor Management
Info-Tech Research Group

Executive Summary

Your Challenge

More than any other time, our world is changing rapidly. As a result, organizations – and their vendors – need to be able to adapt their plans to accommodate risk on an unprecedented level.

A new threat will impact your organization's operations at some point. Make sure your plans are flexible enough to manage the inevitable consequences and that you understand where those threats may originate.

Common Obstacles

Identifying and managing a vendor’s potential operational impact on your organization requires multiple people in the organization across several functions. Those people all need coaching on the potential changes in the market and how these changes may affect operations.

Organizational leadership is often taken unaware during crises, and their plans lack the flexibility to adjust to significant market upheavals.

Info-Tech's Approach

Vendor management practices educate organizations on the different potential risks from vendors in your market and suggest creative and alternative ways to avoid and help manage them.

Prioritize and classify your vendors with quantifiable, standardized rankings.

Prioritize focus on your high-risk vendors.

Standardize your processes for identifying and monitoring vendor risks to manage potential impacts with our Operational Risk Impact Tool.

Info-Tech Insight

Organizations must evolve their risk assessments to be more adaptive to respond to threats in the market. Ongoing monitoring of the vendors tied to company operations, and understanding where those vendors impact your operations, is imperative to avoiding disasters.

Info-Tech’s multi-blueprint series on vendor risk assessment

There are many individual components of vendor risk beyond cybersecurity.

There are many components to vendor risk, including: Financial, Reputational, Operational, Strategic, Security, Regulatory & Compliance.

This series will focus on the individual components of vendor risk and how vendor management practices can facilitate organizations’ understanding of those risks.

Out of Scope:
This series will not tackle risk governance, determining overall risk tolerance and appetite, or quantifying inherent risk.

Operational risk impacts

Potential losses to the organization due to incidents that affect operations.

  • In this blueprint we’ll explore operational risks, particularly from third-party vendors, and their impacts.
  • Identify potentially disruptive events to assess the overall impact on organizations and implement adaptive measures to identify, manage, and monitor vendor performance.
Operational

The world is constantly changing

The IT market is constantly reacting to global influences. By anticipating changes, leaders can set expectations and work with their vendors to accommodate them.

When the unexpected happens, being able to adapt quickly to new priorities ensures continued long-term business success.

Below are some things no one expected to happen in the last few years:

27%

Businesses are changing their internal processes around TPRM in response to the Pandemic.

70%

Of organizations attribute a third-party breach to too much privileged access.

85%

Of breaches involved human factors (phishing, poor passwords, etc.).

Assess internal and external operational risk impacts

Due diligence and consistent monitoring are the keys to safeguarding your organization.

Two sides of the Same Coin

Internal

  • Poorly vetted supplemental staff
  • Bad system configurations
  • Lack of relevant skills
  • Poor vendor performance
  • Failure to follow established processes
  • Weak contractual accountability
  • Unsupportable or end-of-life system components

External

  • Cyberattacks
  • Supply Chain Issues
  • Geopolitical Disruptions
  • Vendor Acquisitions
  • N-Party Non-Compliance
  • Vendor Fraud

Operational risk is the risk of losses caused by flawed or failed processes, policies, systems, or events that disrupt business operations.

- Wikipedia

Internal operational risk

Vendors operating within your secure perimeter can open your organization to substantial risk.

Frequently monitor your internal process around vendor management to ensure safe operations.

  • Poorly vetted supplemental staff
  • Bad system configurations
  • Lack of relevant skills
  • Poor vendor performance
  • Failure to follow established processes
  • Weak contractual accountability
  • Unsupportable or end-of-life system components

Info-Tech Insight

You may have solid policies, but if your employees and vendors are not following them, they will not protect the organization.

External operational risks

  • Cyberattacks
  • Supplier issues and geopolitical instability
  • Vendor acquisitions
  • N-party vendor non-compliance

Identify and manage operational risks

Poorly configured systems

Failing to ensure that your vendor-supported systems are properly configured and that your vendors are meeting your IT change control and configuration standards is more commonplace than expected. Proper oversight and management of your support vendors are crucial to ensure they are meeting expectations in this regard.

Failure to follow processes

Most companies have policies and procedures around IT change and configuration control, security standards, risk management, vendor performance standards, etc. While having these processes is a good start, failure to perform continuous monitoring and management of these leads to increased risks of incidents.

Supply chain disruptions

Awareness of the supply chain's complications, and each organization's dependencies, are increasing for everyone. However, most organizations still do not understand the chain of n-party vendors that support their specific vendors or how interruptions in their supply chains could affect them. The 2022 Toyota shutdown due to Kojima is a perfect example of how one essential parts vendor could shut down your operations.

What to look for

Identify operational risk impacts

  • Does the vendor have a business continuity plan they will share for your review?
  • Is the vendor operating on old hardware that may be out of warranty or at end of life?
  • Is the vendor operating on older software or shareware that may lack the necessary patches?
  • Does the vendor self-audit, or do they use a vetted third-party audit firm to issue a SOC report annually?
  • Does the vendor have sufficient personnel in acceptable regions to support your operations?
  • Is the vendor willing to make concessions on contractual protections, or are they only offering “one-sided” agreements with “as-is” warranties?

Operational risks

Not knowing where your risks come from creates additional risks to operations.

  • Supply chain disruptions and global shortages.
    • Geopolitical disruptions and natural disasters have caused unprecedented interruptions to business. Do you know where your critical vendors are getting their supplies? Are you aware of their business continuity plans to accommodate for those interruptions?
  • Poor vendor performance.
    • Organizations need to understand where vendors are acting in their operations and manage the impact of replacing that vendor and cutting their losses rather than continuing to throw good money away after a bad performance.
  • Vendor acquisitions.
    • A lot of acquisition is going on in the market today. Large companies are buying competitors, imposing new terms on customers, or removing competing products from the market. Understand your options if a vendor is acquired by a company with which you do not wish to be in a relationship.

It is important to identify where potential risks to your operations may come from to manage and potentially eliminate them from impacting your organization.

Info-Tech Insight

Most organizations realize that their vendors could operationally affect them if an incident occurs. Still, they fail to follow the chain of events that might arise from those incidents to understand the impact fully.

Prepare your vendor risk management for success

Due diligence will enable successful outcomes.

  1. Obtain top-level buy-in; it is critical to success.
  2. Build enterprise risk management (ERM) through incremental improvement.
  3. Focus initial efforts on the “big wins” to prove the process works.
  4. Use existing resources.
  5. Build on any risk management activities that already exist in the organization.
  6. Socialize ERM throughout the organization to gain additional buy‑in.
  7. Normalize the process long term with ongoing updates and continuing education for the organization.

How to assess third-party operational risk

  1. Review Organizational Operations

    Understand the organization’s operational risks to prepare for the “what if” game exercise.
  2. Identify and Understand Potential Operational Risks

    Play the “what if” game with the right people at the table.
  3. Create a Risk Profile Packet for Leadership

    Pull all the information together in a presentation document.
  4. Validate the Risks

    Work with leadership to ensure that the proposed risks are in line with their thoughts.
  5. Plan to Manage the Risks

    Lower the overall risk potential by putting mitigations in place.
  6. Communicate the Plan

    It is important not only to have a plan but also to socialize it in the organization for awareness.
  7. Enact the Plan

    Once the plan is finalized and socialized, put it in place with continued monitoring for success.

Insight summary

Operational risk impacts often come from unexpected places and have unforeseen impacts. Knowing where your vendors place in critical business processes and those vendors' business continuity plans concerning your organization should be a priority for those who manage the vendors.

Insight 1

Organizations fail to plan for vendor acquisitions appropriately.

Vendors routinely get acquired in the IT space. Does your organization have appropriate safeguards from inadvertently entering a negative relationship? Do you have plans around replacing critical vendors purchased in such a manner?

Insight 2

Organizations often fail to understand how they factor into a vendor’s business continuity plan.

If one of your critical vendors goes down, do you know how they intend to re-establish business? Do you know how you factor into their priorities?

Insight 3

Organizations need to have a comprehensive understanding of how their vendor-managed systems integrate with Operations.

Do you understand where in the business processes vendor-supported systems lie? Do you have contingencies around disruptions that account for those pieces missing from the process?

Identifying operational vendor risk

Who should be included in the discussion

  • While it is true that executive-level leadership defines the strategy for an organization, it is vital for those making decisions to make informed decisions.
  • Getting input from operational experts at your organization will enhance your organization's long-term potential for success.
  • Involving those who not only directly manage vendors but also understand your business processes will aid in determining the forward path for relationships with your current vendors and identifying new emerging potential partners.

See the blueprint Build an IT Risk Management Program

Review your operational plans for new risks on a regular basis.

Keep in mind Risk = Likelihood x Impact (R=L*I).

Impact (I) tends to remain the same, while Likelihood (L) is becoming closer to 100% as threat actors become more prevalent

Managing vendor operational risk impacts

What can we realistically do about the risks?

  • Review vendors’ business continuity plans and disaster recovery testing.
    • Understand your priority in their plans.
  • Institute proper contract lifecycle management.
    • Make sure to follow corporate due diligence and risk assessment policies and procedures.
    • Failure to do so consistently can be a recipe for disaster.
  • Develop IT governance and change control.
  • Introduce continual risk assessment to monitor the relevant vendor markets.
    • Regularly review your operational plans for new risks and evolving likelihoods.
    • Risk = Likelihood x Impact (R=L*I).
      • Impact (I) tends to remain the same and be well understood, while Likelihood (L) may often be considered 100%.
  • Be adaptable and allow for innovations that arise from the current needs.
    • Capture lessons learned from prior incidents to improve over time and adjust your plans accordingly.

Organizations need to review their organizational risk plans, considering the placement of vendors in their operations.

Pandemics, extreme weather, and wars that affect global supply chains are current realities, not unlikely scenarios.

Ongoing improvement

Incorporating lessons learned

  • Over time, despite everyone’s best observations and plans, incidents will catch us off guard.
  • When it happens, follow your incident response plans and act accordingly.
  • An essential step is to document what worked and what did not – collectively known as the “lessons learned.”
  • Use the lessons learned document to devise, incorporate, and enact a better risk management process.

Sometimes disasters occur despite our best plans to manage them.

When this happens, it is important to document the lessons learned and improve our plans going forward.

The "what if" game

1-3 hours

Vendor management professionals are in an excellent position to help senior leadership identify and pull together resources across the organization to determine potential risks. By playing the "what if" game and asking probing questions to draw out – or eliminate – possible adverse outcomes, everyone involved adds their insight into parts of the organization to gather a comprehensive picture of potential impacts.

  • Break into smaller groups (or if too small, continue as a single group).
  • Use the Operational Risk Impact Tool to prompt discussion on potential risks. Keep this discussion flowing organically to explore all potentials but manage the overall process to keep the discussion pertinent and on track.
  • Collect the outputs and ask the subject matter experts (SMEs) for management options for each one in order to present a comprehensive risk strategy. You will use this to educate senior leadership so that they can make an informed decision to accept or reject the solution.

Download the Operational Risk Impact Tool

Input

  • List of identified potential risk scenarios scored by likelihood and operational impact
  • List of potential management of the scenarios to reduce the risk

Output

  • Comprehensive operational risk profile on the specific vendor solution

Materials

  • Whiteboard/flip charts
  • Operational Risk Impact Tool to help drive discussion

Participants

  • Vendor Management – Coordinator
  • Organizational Leadership
  • Operations Experts (SMEs)
  • Legal/Compliance/Risk Manager

High risk example from tool

Sample Questions to Ask to Identify Impacts. Lists questions impact score, weight, question and comments or notes.

Being overly reliant on a single talented individual can impose risk to your operations. Make sure you include resiliency in your skill sets for critical business practices.

Impact score and level. Each score for impacts are unique to the organization.

Low risk example from tool

Sample Questions to Ask to Identify Impacts. Lists questions impact score, weight, question and comments or notes. Impact score and level. Each score for impacts are unique to the organization.

Summary

Seek to understand all aspects of your operations.

  • Organizations need to understand and map out where vendors are critical to their operations.
  • Those organizations that consistently follow their established risk assessment and due diligence processes will be better positioned to avoid disasters.
  • Bring the right people to the table to outline potential risks in the market and your organization.
  • Understand how your vendors prioritize your organization in their business continuity processes.
  • Incorporate “lessons learned” from prior incidents into your risk management process to build better plans for future issues.

Organizations must evolve their operational risk assessments considering their vendor portfolio.

Ongoing monitoring of the market and the vendors tied to company operations is imperative to avoiding disaster.

Related Info-Tech Research

Identify and Manage Financial Risk Impacts on Your Organization

  • Vendor management practices educate organizations on the different potential financial impacts that vendors may incur and suggest systems to help manage them.
  • Standardize your processes for identifying and monitoring vendor risks to manage financial impacts with our Financial Risk Impact Tool.

Identify and Manage Reputational Risk Impacts on Your Organization

  • Vendor management practices educate organizations on the different potential risks to vendors in your market and suggest creative and alternative ways to avoid and help manage them.
  • Standardize your processes for identifying and monitoring vendor risks to manage potential impacts on your reputation and brand with our Reputational Risk Impact Tool.

Identify and Manage Strategic Risk Impacts on Your Organization

  • Vendor management practices educate organizations on the different potential risks to vendors in your market and suggest creative and alternative ways to avoid and help manage them.
  • Standardize your processes for identifying and monitoring vendor risks to manage potential impacts on your strategic plan with our Strategic Risk Impact Tool.

Bibliography

“Weak Cybersecurity is taking a toll on Small Businesses.” Tripwire. August 7, 2022.

SecureLink 2022 White Paper SL_Page_EA+PAM (rocketcdn.me)

Member Poll March 2021 "Guide: Evolving Work Environments Impact of Covid-19 on Profile and Management of Third Parties.“ Shared Assessments. March 2021.

“Operational Risk.” Wikipedia.

Tonello, Matteo. “Strategic Risk Management: A Primer for Directors.” Harvard Law School Forum on Corporate Governance, August 23, 2012.

Frigo, Mark L., and Richard J. Anderson. “Embracing Enterprise Risk Management: Practical Approaches for Getting Started.” COSO, 2011.

Leverage Web Analytics to Reinforce Your Web Experience Management Strategy

  • Buy Link or Shortcode: {j2store}563|cart{/j2store}
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  • Organizations are unaware of the capabilities of web analytics tools and unsure how to leverage these new technologies to enhance their web experience.
  • Traditional solutions offer only information and data about the activity on the website. It is difficult for organizations to understand the customer motivations and behavioral patterns using the data.
  • In addition, there is an overwhelming number of vendors offering various solutions. Understanding which solution best fits your business needs is crucial to avoid overspending.

Our Advice

Critical Insight

  • Understanding organizational goals and business objectives is essential in effectively leveraging web analytics.
  • It is easy to get lost in a sea of expensive web analytical tools. Choosing tools that align with the business objectives will keep the costs of customer acquisition and retention to a minimum.
  • Beyond selection and implementation, leveraging web analytic tools requires commitment from the organization to continuously monitor key KPIs to ensure good customer web experience.

Impact and Result

  • Understand what web analytic tools are and some key trends in the market space. Learn about top advanced analytic tools that help understand user behavior.
  • Discover top vendors in the market space and some of the top-level features they offer.
  • Understand how to use the metrics to gather critical insights about the website’s use and key initiatives for successful implementation.

Leverage Web Analytics to Reinforce Your Web Experience Management Strategy Research & Tools

Leverage Web Analytics to Reinforce Your Web Experience Management Strategy Storyboard – A deck outlining the importance of web analytic tools and how they can be leveraged to meet your business needs.

This research offers insight into web analytic tools, key trends in the market space, and an introduction to advanced web analytics techniques. Follow our five-step initiative to successfully select and implement web analytics tools and identify which baseline metrics to measure and continuously monitor for best results.

Besides the small introduction, subscribers and consulting clients within this management domain have access to:

  • Leverage Web Analytics to Reinforce Your Web Experience Management Strategy Storyboard
[infographic]

Further reading

Leverage Web Analytics to Reinforce Your Web Experience Management Strategy

Web analytics tools are the gateway to understanding customer behavior.

EXECUTIVE BRIEF

Analyst Perspective

In today’s world, users want to consume concise content and information quickly. Websites have a limited time to prove their usefulness to a new user. Content needs to be as few clicks away from the user as possible. Analyzing user behavior using advanced analytics techniques can help website designers better understand their audience.

Organizations need to implement sophisticated analytics tools to track user data from their website. However, simply extracting data is not enough to understand the user motivation. A successful implementation of a web analytics tool will comprise both understanding what a customer does on the website and why the customer does what they do.

This research will introduce some fundamental and advanced analytics tools and provide insight into some of the vendors in the market space.

Photo of Sai Krishna Rajaramagopalan, Research Specialist, Applications − Enterprise Applications, Info-Tech Research Group. Sai Krishna Rajaramagopalan
Research Specialist, Applications − Enterprise Applications
Info-Tech Research Group

Executive Summary

Your Challenge
  • Web analytics solutions have emerged as applications that provide extensive information and data about users visiting your webpage. However, many organizations are unaware of the capabilities of these tools and unsure how to leverage these new technologies to enhance user experience.
Common Obstacles
  • Traditional solutions offer information and data about customers’ activity on the website but no insight into their motivations and behavioral patterns.
  • In addition, an overwhelming number of vendors are offering various solutions. Understanding which solution best fits your business needs is crucial to avoid overspending.
Info-Tech’s Approach
  • This research is aimed to help you understand what web analytic tools are and some key trends in the market space. Learn about top advanced analytic tools that help you understand user behavior. Discover top vendors in the market space and some of the high-level features offered.
  • This research also explains techniques and metrics to gather critical insights about your website’s use and will aid in understanding users’ motivations and patterns and better predict their behavior on the website.

Info-Tech Insight

It is easy to get lost in a sea of expensive web analytics tools. Choose tools that align with your business objectives to keep the costs of customer acquisition and retention to a minimum.

Ensure the success of your web analytics programs by following five simple steps

1. ORGANIZATIONAL GOALS

The first key step in implementing and succeeding with web analytics tools is to set clearly defined organizational goals, e.g. improving product sales.

3. KPI METRICS

Define key performance indicators (KPIs) that help track the organization’s performance, e.g. number of page visits, conversion rates, bounce rates.

5. REVIEW

Continuous improvement is essential to succeed in understanding customers. The world is a dynamic place, and you must constantly revise your organizational goals, business objectives, and KPIs to remain competitive.

Centerpiece representing the five surrounding steps.

2. BUSINESS OBJECTIVES

The next step is to lay out business objectives that help to achieve the organization’s goals, e.g. to increase customer leads, increase customer transactions, increase web traffic.

4. APPLICATION SELECTION

Understand the web analytics tool space and which combination of tools and vendors best fits the organization’s goals.

Web Analytics Introduction

Understand traditional and advanced tools and their capabilities.

Understanding web analytics

  • Web analytics is the branch of analytics that deals with the collection, reporting, and analysis of data generated by users visiting and interacting with a website.
  • The purpose of web analytics is to measure user behavior, optimize the website’s user experience and flow, and gain insights that help meet business objectives like increasing conversions and sales.
  • Web analytics allows you to see how your website is performing and how people are acting while on your website. What’s important is what you can do with this knowledge.
  • Data collected through web analytics may include traffic sources, referring sites, page views, paths taken, and conversion rates. The compiled data often forms a part of customer relationship management analytics to facilitate and streamline better business decisions.
  • Having strong web analytics is important in understanding customer behavior and fine-tuning marketing and product development approaches accordingly.
Example of a web analytics dashboard.

Why you should leverage web analytics

Leveraging web analytics allows organizations to better understand their customers and achieve their business goals.

The global web analytics market size is projected to reach US$5,156.3 million by 2026, from US$2,564 million in 2019, at a CAGR of 10.4% during 2021-2026. (Source: 360 Research Reports, 2021) Of the top 1 million websites with the highest traffic, there are over 3 million analytics technologies used. Google Analytics has the highest market share, with 50.3%. (Source: “Top 1 Million Sites,” BuiltWith, 2022)
Of the 200 million active websites, 57.3% employ some form of web analytics tool. This trend is expected to grow as more sophisticated tools are readily available at a cheaper cost. (Source: “On the Entire Internet,” BuiltWith, 2022; Siteefy, 2022) A three-month study by Contentsquare showed a 6.9% increase in traffic, 11.8% increase in page views, 12.4% increase in transactions, and 3.6% increase in conversion rates through leveraging web analytics. (Source: Mordor Intelligence, 2022)

Case Study

Logo for Ryanair.
INDUSTRY
Aviation
SOURCE
AT Internet
Web analytics

Ryanair is a low-fare airline in Europe that receives nearly all of its bookings via its website. Unhappy with its current web analytics platform, which was difficult to understand and use, Ryanair was looking for a solution that could adapt to its requirements and provide continuous support and long-term collaboration.

Ryanair chose AT Internet for its intuitive user interface that could effectively and easily manage all the online activity. AT was the ideal partner to work closely with the airline to strengthen strategic decision making over the long term, increase conversions in an increasingly competitive market, and increase transactions on the website.

Results

By using AT Internet Web Analytics to improve email campaigns and understand the behavior of website visitors, Ryanair was able to triple click-through rates, increase visitor traffic by 16%, and decrease bounce rate by 18%.

Arrows denoting increases or decreases in certain metrics: '3x increase in click-through rates', '16% increase in visitor traffic', '18% decrease in bounce rate'.

Use traditional web analytics tools to understand your consumer

What does the customer do?
  • Traditional web analytics allows organizations to understand what is happening on their website and what customers are doing. These tools deliver hard data to measure the performance of a website. Some of the data measured through traditional web analytics are:
  • Visit count: The number of visits received by a webpage.
  • Bounce rate: The percentage of visitors that leave the website after only viewing the first page compared to total visitors.
  • Referrer: The previous website that sent the user traffic to a specific website.
  • CTA clicks: The number of times a user clicks on a call to action (CTA) button.
  • Conversion rate: Proportion of users that reach the final outcome of the website.
Example of a traditional web analytics dashboard.

Use advanced web analytics techniques to understand your consumer

Why does the customer do what they do?
  • Traditional web analytic tools fail to explain the motivation of users. Advanced analytic techniques help organizations understand user behavior and measure user satisfaction. The techniques help answer questions like: Why did a user come to a webpage? Why did they leave? Did they find what they were looking for? Some of the advanced tools include:
  • Heatmapping: A visual representation of where the users click, scroll, and move on a webpage.
  • Recordings: A recording of the mouse movement and clicks for the entire duration of a user’s visit.
  • Feedback forms and surveys: Voice of the customer tools allowing users to give direct feedback about websites.
  • Funnel exploration: The ability to visualize the steps users take to complete tasks on your site or app.
Example of an advanced web analytics dashboard.

Apply industry-leading techniques to leverage web analytics

Heatmapping
  • Heatmaps are used to visualize where users move their mouse, click, and scroll in a webpage.
  • Website heatmaps use a warm-to-cold color scheme to indicate user activity, with the warmest color indicating the highest visitor engagement and the coolest indicating the lowest visitor engagement.
  • Organizations can use this tool to evaluate the elements of the website that attract users and identify which sections require improvement to increase user engagement.
  • Website designers can make changes and compare the difference in user interaction to measure the effectiveness of the changes.
  • Scrollmaps help designers understand what the most popular scroll-depth of your webpage is – and that’s usually a prime spot for an important call to action.
Example of a website with heatmapping overlaid.
(Source: An example of a heatmap layered with a scrollmap from Crazy Egg, 2020)

Apply industry-leading techniques to leverage web analytics

Funneling

  • Funnels are graphical representations of a customer’s journey while navigating through the website.
  • Funnels help organizations identify which webpage users land on and where users drop off.
  • Organizations can capture every user step to find the unique challenges between entry and completion. Identifying what friction stands between browsing product grids and completing a transaction allows web designers to then eliminate it.
  • Designers can use A/B testing to experiment with different design philosophies to compare conversion statistics.
  • Funneling can be expanded to cross-channel analytics by incorporating referral data, cookies, and social media analytics.
Example of a bar chart created through funneling.

Apply industry-leading techniques to leverage web analytics

Session recordings

  • Session recordings are playbacks of users’ interaction with the website on a single session. User interaction can vary between mouse clicks, keyboard input, and mouse scroll.
  • Recordings help organizations understand user motivation and help identify why users undertake certain tasks or actions on the webpage.
  • Playbacks can also be used to see if users are confused anywhere between the landing page and final transaction phase. This way, playbacks further help ensure visitors complete the funneling seamlessly.
Example of a session recording featuring a line created by the mouse's journey.

Apply industry-leading techniques to leverage web analytics

Feedback and microsurveys

  • Feedback can be received directly from end users to help organizations improve the website.
  • Receiving feedback from users can be difficult, since not every user is willing to spend time to submit constructive and detailed feedback. Microsurveys are an excellent alternative.
  • Users can submit short feedback forms consisting of a single line or emojis or thumbs up or down.
  • Users can directly highlight sections of the page about which to submit feedback. This allows designers to quickly pinpoint areas for improvement. Additionally, web designers can play back recordings when feedback is submitted to get a clear idea about the challenges users face.
Example of a website with a microsurvey in the corner.

Market Overview

Choose vendors and tools that best match your business needs.

Top-level traditional features

Feature Name

Description

Visitor Count Tracking Counts the number of visits received by a website or webpage.
Geographic Analytics Uses location information to enable the organization to provide location-based services for various demographics.
Conversion Tracking Measures the proportion of users that complete a certain task compared to total number of users.
Device and Browser Analytics Captures and summarizes device and browser information.
Bounce and Exit Tracking Calculates exit rate and bounce rate on a webpage.
CTA Tracking Measures the number of times users click on a call to action (CTA) button.
Audience Demographics Captures, analyzes, and displays customer demographic/firmographic data from different channels.
Aggregate Traffic Reporting Works backward from a conversion or other key event to analyze the differences, trends, or patterns in the paths users took to get there.
Social Media Analytics Captures information on social signals from popular services (Twitter, Facebook, LinkedIn, etc.).

Top-level advanced features

Feature Name

Description

HeatmappingShows where users have clicked on a page and how far they have scrolled down a page or displays the results of eye-tracking tests through the graphical representation of heatmaps.
Funnel ExplorationVisualizes the steps users take to complete tasks on your site or app.
A/B TestingEnables you to test the success of various website features.
Customer Journey ModellingEffectively models and displays customer behaviors or journeys through multiple channels and touchpoints.
Audience SegmentationCreates and analyzes discrete customer audience segments based on user-defined criteria or variables.
Feedback and SurveysEnables users to give feedback and share their satisfaction and experience with website designers.
Paid Search IntegrationIntegrates with popular search advertising services (i.e. AdWords) and can make predictive recommendations around areas like keywords.
Search Engine OptimizationProvides targeted recommendations for improving and optimizing a page for organic search rankings (i.e. via A/B testing or multivariate testing).
Session RecordingRecords playbacks of users scrolling, moving, u-turning, and rage clicking on your site.

Evaluate software category leaders using SoftwareReviews’ vendor rankings and awards

Logo for SoftwareReviews.
Sample of SoftwareReviews' The Data Quadrant. The Data Quadrant is a thorough evaluation and ranking of all software in an individual category to compare platforms across multiple dimensions.

Vendors are ranked by their Composite Score, based on individual feature evaluations, user satisfaction rankings, vendor capability comparisons, and likeliness to recommend the platform.

Sample of SoftwareReviews' The Emotional Footprint. The Emotional Footprint is a powerful indicator of overall user sentiment toward the relationship with the vendor, capturing data across five dimensions.

Vendors are ranked by their Customer Experience (CX) Score, which combines the overall Emotional Footprint rating with a measure of the value delivered by the solution.

Speak with category experts to dive deeper into the vendor landscape

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Fact-based reviews of business software from IT professionals. Top-tier data quality backed by a rigorous quality assurance process. CLICK HERE to ACCESS

Comprehensive software reviews
to make better IT decisions

We collect and analyze the most detailed reviews on enterprise software from real users to give you an unprecedented view into the product and vendor before you buy.

Product and category reports with state-of-the-art data visualization. User-experience insight that reveals the intangibles of working with a vendor.

SoftwareReviews is powered by Info-Tech

Technology coverage is a priority for Info-Tech and SoftwareReviews provides the most comprehensive unbiased data on today’s technology. Combined with the insight of our expert analysts, our members receive unparalleled support in their buying journey.

Top vendors in the web analytics space

Logo for Google Analytics. Google Analytics provides comprehensive traditional analytics tools, free of charge, to understand the customer journey and improve marketing ROI. Twenty-four percent of all web analytical tools used on the internet are provided by Google analytics.
Logo for Hotjar. Hotjar is a behavior analytics and product experience insights service that helps you empathize with and understand your users through their feedback via tools like heatmaps, session recordings, and surveys. Hotjar complements the data and insights you get from traditional web analytics tools like Google Analytics.
Logo for Crazy Egg. Crazy Egg is a website analytics tool that helps you optimize your site to make it more user-friendly, more engaging, and more conversion-oriented. It does this through heatmaps and A/B testing, which allow you to see how people are interacting with your site.
Logo for Amplitude Analytics. Amplitude Analytics provides intelligent insight into customer behavior. It offers basic functionalities like measuring conversion rate and engagement metrics and also provides more advanced tools like customer journey maps and predictive analytics capabilities through AI.

Case Study

Logo for Miller & Smith.
INDUSTRY
Real Estate
SOURCE
Crazy Egg

Heatmaps and playback recordings

Challenge

Miller & Smith had just redesigned their website, but the organization wanted to make sure it was user-friendly as well as visually appealing. They needed an analytics platform that could provide information about where visitors were coming from and measure the effectiveness of the marketing campaigns.

Solution

Miller & Smith turned to Crazy Egg to obtain visual insights and track user behavior. They used heatmaps and playback recordings to see user activity within webpages and pinpoint any issues with user interface. In just a few weeks, Miller & Smith gained valuable data to work with: the session recordings helped them understand how users were navigating the site, and the heatmaps allowed them to see where users were clicking – and what they were skipping.

Results

Detailed reports generated by the solution allowed Miller & Smith team to convince key stakeholders and implement the changes easily. They were able to pinpoint what changes needed to be made and why these changes would improve their experience.

Within few weeks, the bounce rate improved by 7.5% and goal conversion increased by 8.5% over a similar period the previous year.

Operationalizing Web Analytics Tools

Execute initiatives for successful implementation.

Ensure success of your web analytics programs by following five simple steps

1. ORGANIZATIONAL GOALS

The first key step in implementing and succeeding with web analytics tools is to set clearly defined organizational goals, e.g. improving product sales.

3. KPI METRICS

Define key performance indicators (KPIs) that help track the organization’s performance, e.g. number of page visits, conversion rates, bounce rates.

5. REVIEW

Continuous improvement is essential to succeed in understanding customers. The world is a dynamic place, and you must constantly revise your organizational goals, business objectives, and KPIs to remain competitive.

Centerpiece representing the five surrounding steps.

2. BUSINESS OBJECTIVES

The next step is to lay out business objectives that help to achieve the organization’s goals, e.g. to increase customer leads, increase customer transactions, increase web traffic.

4. APPLICATION SELECTION

Understand the web analytics tool space and which combination of tools and vendors best fits the organization’s goals.

1.1 Understand your organization’s goals

30 minutes

Output: Organization’s goal list

Materials: Whiteboard, Markers

Participants: Core project team

  1. Identify the key organizational goals for both the short term and the long term.
  2. Arrange the goals in descending order of priority.

Example table of goals ranked by priority and labeled short or long term.

1.2 Align business objectives with organizational goals

30 minutes

Output: Business objectives

Materials: Whiteboard, Markers

Participants: Core project team

  1. Identify the key business objectives that help attain organization goals.
  2. Match each business objective with the corresponding organizational goals it helps achieve.
  3. Arrange the objectives in descending order of priority.

Example table of business objectives ranked by priority and which organization goal they're linked to.

Establish baseline metrics

Baseline metrics will be improved through:

  1. Efficiently using website elements and CTA button placement
  2. Reducing friction between the landing page and end point
  3. Leveraging direct feedback from users to continuously improve customer experience

1.3 Establish baseline metrics that you intend to improve via your web analytics tools

30 minutes

Example table with metrics, each with a current state and goal state.

Accelerate your software selection project

Vendor selection projects often demand extensive and unnecessary documentation.

Software Selection Insight

Balance the effort-to-information ratio required for a business impact assessment to keep stakeholders engaged. Use documentation that captures the key data points and critical requirements without taking days to complete. Stakeholders are more receptive to formal selection processes that are friction free.

The Software Selection Workbook

Work through the straightforward templates that tie to each phase of the Rapid Application Selection Framework, from assessing the business impact to requirements gathering.

Sample of the Software Selection Workbook deliverable.

The Vendor Evaluation Workbook

Consolidate the vendor evaluation process into a single document. Easily compare vendors as you narrow the field to finalists.

Sample of the Vendor Evaluation Workbook deliverable.

The Guide to Software Selection: A Business Stakeholder Manual

Quickly explain the Rapid Application Selection Framework to your team while also highlighting its benefits to stakeholders.

Sample of the Guide to Software Selection: A Business Stakeholder Manual deliverable.

Revisit the metrics you identified and revise your goals

Track the post-deployment results, compare the metrics, and set new targets for the next fiscal year.

Example table of 'Baseline Website Performance Metrics' with the column 'Revised Target' highlighted.

Related Info-Tech Research

Stock image of two people going over a contract. Modernize Your Corporate Website to Drive Business Value

Drive higher user satisfaction and value through UX-driven websites.

Stock image of a person using the cloud on their smartphone. Select and Implement a Web Experience Management Solution

Your website is your company’s face to the world: select a best-of-breed platform to ensure you make a rock-star impression with your prospects and customers!

Stock image of people studying analytics. Create an Effective Web Redesign Strategy

Ninety percent of web redesign projects, executed without an effective strategy, fail to accomplish their goals.

Bibliography

"11 Essential Website Data Factors and What They Mean." CivicPlus, n.d. Accessed 26 July 2022.

“Analytics Usage Distribution in the Top 1 Million Sites.” BuiltWith, 1 Nov. 2022. Accessed 26 July 2022.

"Analytics Usage Distribution on the Entire Internet." BuiltWith, 1 Nov. 2022. Accessed 26 July 2022.

Bell, Erica. “How Miller and Smith Used Crazy Egg to Create an Actionable Plan to Improve Website Usability.” Crazy Egg, n.d. Accessed 26 July 2022.

Brannon, Jordan. "User Behavior Analytics | Enhance The Customer Journey." Coalition Technologies, 8 Nov 2021. Accessed 26 July 2022.

Cardona, Mercedes. "7 Consumer Trends That Will Define The Digital Economy In 2021." Adobe Blog, 7 Dec 2020. Accessed 26 July 2022.

“The Finer Points.“ Analytics Features. Google Marketing Platform, 2022. Accessed 26 July 2022.

Fitzgerald, Anna. "A Beginner’s Guide to Web Analytics." HubSpot, 21 Sept 2022. Accessed 26 July 2022.

"Form Abandonment: How to Avoid It and Increase Your Conversion Rates." Fullstory Blog, 7 April 2022. Accessed 26 July 2022.

Fries, Dan. "Plug Sales Funnel Gaps by Identifying and Tracking Micro-Conversions." Clicky Blog, 9 Dec 2019. Accessed 7 July 2022.

"Funnel Metrics in Saas: What to Track and How to Improve Them?" Userpilot Blog, 23 May 2022. Accessed 26 July 2022.

Garg, Neha. "Digital Experimentation: 3 Key Steps to Building a Culture of Testing." Contentsquare, 21 June 2021. Accessed 26 July 2022.

“Global Web Analytics Market Size, Status and Forecast 2021-2027.” 360 Research Reports, 25 Jan. 2021. Web.

Hamilton, Stephanie. "5 Components of Successful Web Analytics." The Daily Egg, 2011. Accessed 26 July 2022.

"Hammond, Patrick. "Step-by-Step Guide to Cohort Analysis & Reducing Churn Rate." Amplitude, 15 July 2022. Accessed 26 July 2022.

Hawes, Carry. "What Is Session Replay? Discover User Pain Points With Session Recordings." Dynatrace, 20 Dec 2021. Accessed 26 July 2022.

Huss, Nick. “How Many Websites Are There in the World?” Siteefy, 8 Oct. 2022. Web.

Nelson, Hunter. "Establish Web Analytics and Conversion Tracking Foundations Using the Google Marketing Platform.” Tortoise & Hare Software, 29 Oct 2022. Accessed 26 July 2022.

"Product Analytics Vs Product Experience Insights: What’s the Difference?" Hotjar, 14 Sept 2021. Accessed 26 July 2022.

“Record and watch everything your visitors do." Inspectlet, n.d. Accessed 26 July 2022.

“Ryanair: Using Web Analytics to Manage the Site’s Performance More Effectively and Improve Profitability." AT Internet, 1 April 2020. Accessed 26 July 2022.

Sibor, Vojtech. "Introducing Cross-Platform Analytics.” Smartlook Blog, 5 Nov 2022. Accessed 26 July 2022.

"Visualize Visitor Journeys Through Funnels.” VWO, n.d. Accessed 26 July 2022.

"Web Analytics Market Share – Growth, Trends, COVID-19 Impact, and Forecasts (2022-2027)." Mordor Intelligence, 2022. Accessed 26 July 2022.

“What is the Best Heatmap Tool for Real Results?” Crazy Egg, 27 April 2020. Web.

"What Is Visitor Behavior Analysis?" VWO, 2022. Accessed 26 July 2022.

Zheng, Jack G., and Svetlana Peltsverger. “Web Analytics Overview.” IGI Global, 2015. Accessed 26 July 2022.

Get really good at resilience

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Why be resilient?

Well, your clients demand it. And it makes business sense; it is much cheaper to retain a client than to acquire new ones. By all means, always expand your client base; just don't make it a zero-sum game by losing clients because you cannot provide decent service. 

Although the term has existed since the 17th century, it has only received legal attention since 2020. Now, several years later, the EU and the US require companies to prove their resilience.

To understand what resilience is, please read our article on resilience

What does it take to become really good at IT resilience?

IT resilience is a mindset, a collection of techniques, and people management focused on providing consistent service to clients, all rolled into one discipline. While we discuss IT resilience, it takes more than IT staff or IT processes to become a truly resilient business.

Here are 10 themes relevant to the (IT) resilient organization:

Transparent culture

A transparent company culture empowers its people to act confidently, respond swiftly to challenges, and continuously learn and improve. This builds a strong foundation for resilience, enabling the organization to navigate disruption or adversity much more easily.

At its core, transparency is about open communication, sharing information, and fostering a culture of honesty and trust. These traits directly influence the various aspects of resilience.

Client service focus

A client service focus isn't just about customer satisfaction; it's an integral part of a company's resilience strategy. Service stability and continuous value delivery are the elements that retain existing clients and attract new ones through reputation.  System outages, slowdowns, and errors lead to client frustration and erode confidence. In other words, client service focuses on making sure you are available. Once you have that, then you can look at enhancing and expanding services and products. 

Resilient systems and processes often also include tools and capabilities for proactive communication with clients. This can include automated notifications during system maintenance or updates, providing transparency and minimizing inconvenience. A proactive approach to communication creates a sense of partnership, and it demonstrates that you value your clients' time and business.

Adaptability

Adaptable systems and processes give you the flexibility for rapid incident response and easy workarounds, bringing your service back to the level it is supposed to be at.

In the bigger picture, when you design your systems for flexibility and modification, you can rapidly adjust to new market conditions, evolving customer demands, and technological advancements. This agility allows you to pivot swiftly, seizing opportunities while mitigating risks.

In the same vein, adaptable processes, fostered by a culture of continuous improvement and open communication, empower teams to innovate and refine workflows in response to challenges. This constant evolution ensures the company remains competitive and aligned with its ever-changing environment.

Robust change management

When you establish standardized procedures for planning, testing, and implementing changes, IT change management ensures that every modification, no matter how seemingly small, is carefully considered and assessed for its impact on the broader IT ecosystem. This structured approach significantly reduces the risk of unexpected side effects, unforeseen conflicts, and costly downtime, protecting the company's operations and its reputation.

It does not have to be a burdensome bureaucratic process. Modern processes and tools take the sting out of these controls. Many actions within change management can be automated without losing oversight by both the IT custodians and the business process owners.

Redundancy and fault tolerance

By having duplicates of essential components or systems in place, you ensure that even if one part fails, another is ready to take over. This helps you minimize the impact of unexpected events like hardware issues, software glitches, or other unforeseen problems. This might mean replicating critical policy data across multiple servers or data centers in different locations.

Fault tolerance is all about your systems and processes being able to keep working even when facing challenges. By designing your software and systems architecture with fault tolerance in mind, you are sure it can gracefully handle errors and failures, preventing those small problems from causing bigger issues, outages, and unhappy clients.

Security

Clients entrust you with valuable information. Demonstrating a commitment to data security through resilient systems builds trust and provides reassurance that their data is safeguarded against breaches and unauthorized access.

Monitoring and alerting

Trusting that all working is good. making sure is better.  When you observe your systems and receive timely notifications when something seems off, you'll be able to address issues before they snowball into real problems. 

In any industry, monitoring helps you keep an eye on crucial performance metrics, resource usage, and system health. You'll get insights into how your systems behave, allowing you to identify bottlenecks or potential points of failure before they cause serious problems. And with a well-tuned alerting system, you'll get those critical notifications when something requires immediate attention. This gives you the chance to respond quickly, minimize downtime, and keep things running smoothly for your customers.

Monitoring is also all about business metrics. Keep your service chains running smoothly and understand the ebb and flow of when clients access your services. Then update and enhance in line with what you see happening. 

Incident response processes

Well-thought-out plans and processes are key. Work with your incident managers, developers, suppliers, business staff and product owners and build an embedded method for reacting to incidents. 

The key is to limit the time of the service interruption. Not everything needs to be handled immediately, so your plan must be clear on how to react to important vs lower-priority incidents. Making the plan and process well-known in the company helps everybody and keeps the calm.

Embedded business continuity

Business continuity planning anticipates and prepares for various scenarios, allowing your company to adapt and maintain essential functions even in the face of unexpected disruptions.

When you proactively address these non-IT aspects of recovery, you build resilience that goes beyond simply restoring technology. It enables you to maintain customer relationships, meet contractual obligations, and safeguard your reputation, even in the face of significant challenges.

Business continuity is not about prevention; it is about knowing what to do when bad things happen that may threaten your company in a more existential way or when you face issues like a power outage in your building, a pandemic, major road works rendering your business unreachable and such events.

Effective disaster recovery  

Disaster recovery is your lifeline when the worst happens. Whether it's a major cyberattack, a natural disaster, or a catastrophic hardware failure, a solid disaster recovery plan ensures your business doesn't sink. It's your strategy to get those critical systems back online and your data restored as quickly as possible.

Think of it this way: disaster recovery, just like business continuity, isn't about preventing bad things from happening; it's about being prepared to bounce back when they do. It's like having a spare tire in your car, you hope you never need it, but if you get a flat, you're not stranded. With a well-tested disaster recovery plan, you can minimize downtime, reduce data loss, and keep your operations running even in the face of the unexpected. That translates to happier customers, protected revenue, and a reputation for reliability even amidst chaos.

 

Resilience is the result of a well-conducted orchestra. Many disciplines come together to help you service your clients in a consistent way.

The operational lifeline of your company and the reason it exists in the first place is to provide your clients with what they need, when they need it, and be able to command a good price for it. And that will keep your shareholders happy as well.

Cyber Resilience Report 2018

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"The cyber threat landscape today is highly complex and rapidly changing. Cyber security incidents can have several impacts on organizations and society, both on a physical and non-physical level. Through the use of a computer, criminals can indeed cause IT outages, supply chain disruptions and other physical security incidents"

-- excerpt from the foreword of the BCI Cyber resilience report 2018 by David Thorp, Executive Director, BCI

There are a number of things you can do to protect yourself. And they range, as usual, from the fairly simple to the more elaborate and esoteric. Most companies can, with some common sense, if not close the door on most of these issues, at least prepare themselves to limit the consequences.

Register to read more …

Create and Manage Enterprise Data Models

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  • Parent Category Name: Data Management
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  • Business executives don’t understand the value of Conceptual and Logical Data Models and how they define their data assets.
  • Data, like mercury, is difficult to manage and contain.
  • IT needs to justify the time and cost of developing and maintaining Data Models.
  • Data as an asset is only perceived from a physical point of view, and the metadata that provides context and definition is often ignored.

Our Advice

Critical Insight

  • Data Models tell the story of the organization and its data in pictures to be used by a business as a tool to evolve the business capabilities and processes.
  • Data Architecture and Data Modeling have different purposes and should be represented as two distinct processes within the software development lifecycle (SDLC).
  • The Conceptual Model provides a quick win for both business and IT because it can convey abstract business concepts and thereby compartmentalize the problem space.

Impact and Result

  • A Conceptual Model can be used to define the semantics and relationships for your analytical layer.
    • It provides a visual representation of your data in the semantics of business.
    • It acts as the anchor point for all data lineages.
    • It can be used by business users and IT for data warehouse and analytical planning.
    • It provides the taxonomies for data access profiles.
    • It acts as the basis for your Enterprise Logical and Message Models.

Create and Manage Enterprise Data Models Research & Tools

Start here – read the Executive Brief

Read our concise Executive Brief to find out why you should create enterprise data models, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

Besides the small introduction, subscribers and consulting clients within this management domain have access to:

1. Setting the stage

Prepare your environment for data architecture.

  • Enterprise Data Models

2. Revisit your SDLC

Revisit your SDLC to embed data architecture.

  • Enterprise Architecture Tool Selection

3. Develop a Conceptual Model

Create and maintain your Conceptual Data Model via an iterative process.

4. Data Modeling Playbook

View the main deliverable with sample models.

  • Data Modeling Playbook
[infographic]

Workshop: Create and Manage Enterprise Data Models

Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

1 Establish the Data Architecture Practice

The Purpose

Understand the context and goals of data architecture in your organization.

Key Benefits Achieved

A foundation for your data architecture practice.

Activities

1.1 Review the business context.

1.2 Obtain business commitment and expectations for data architecture.

1.3 Define data architecture as a discipline, its role, and the deliverables.

1.4 Revisit your SDLC to embed data architecture.

1.5 Modeling tool acquisition if required.

Outputs

Data Architecture vision and mission and governance.

Revised SDLC to include data architecture.

Staffing strategy.

Data Architecture engagement protocol.

Installed modeling tool.

2 Business Architecture and Domain Modeling

The Purpose

Identify the concepts and domains that will inform your data models.

Key Benefits Achieved

Defined concepts for your data models.

Activities

2.1 Revisit business architecture output.

2.2 Business domain selection.

2.3 Identify business concepts.

2.4 Organize and group of business concepts.

2.5 Build the Business Data Glossary.

Outputs

List of defined and documented entities for the selected.

Practice in the use of capability and business process models to identify key data concepts.

Practice the domain modeling process of grouping and defining your bounded contexts.

3 Harvesting Reference Models

The Purpose

Harvest reference models for your data architecture.

Key Benefits Achieved

Reference models selected.

Activities

3.1 Reference model selection.

3.2 Exploring and searching the reference model.

3.3 Harvesting strategies and maintaining linkage.

3.4 Extending the conceptual and logical models.

Outputs

Established and practiced steps to extend the conceptual or logical model from the reference model while maintaining lineage.

4 Harvesting Existing Data Artifacts

The Purpose

Gather more information to create your data models.

Key Benefits Achieved

Remaining steps and materials to build your data models.

Activities

4.1 Use your data inventory to select source models.

4.2 Match semantics.

4.3 Maintain lineage between BDG and existing sources.

4.4 Select and harvest attributes.

4.5 Define modeling standards.

Outputs

List of different methods to reverse engineer existing models.

Practiced steps to extend the logical model from existing models.

Report examples.

5 Next Steps and Wrap-Up (offsite)

The Purpose

Wrap up the workshop and set your data models up for future success.

Key Benefits Achieved

Understanding of functions and processes that will use the data models.

Activities

5.1 Institutionalize data architecture practices, standards, and procedures.

5.2 Exploit and extend the use of the Conceptual model in the organization.

Outputs

Data governance policies, standards, and procedures for data architecture.

List of business function and processes that will utilize the Conceptual model.

IT Strategy

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Success depends on IT initiatives clearly aligned to business goals.

Analyze Your Service Desk Ticket Data

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  • Leverage your service desk ticket data to gain insights for your service desk strategy.

Our Advice

Critical Insight

  • Properly analyzing ticket data is challenging for the following reasons:
    • Poor ticket hygiene and unclear ticket handling means the data is often inaccurate or incomplete.
    • Service desk personnel are not sure where to start with analysis.
    • Too many metrics are tracked to parse actionable data from the noise.
  • Ticket data won’t give you a silver bullet, but it can help point you in the right direction.

Impact and Result

  • Create an iterative framework for tracking metrics, keeping data clean, and actioning your data on day-to-day and month-to-month timelines.

Analyze Your Service Desk Ticket Data Research & Tools

Start here – read the Executive Brief

Read our concise Executive Brief to find out why you should analyze your service desk ticket data, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

Besides the small introduction, subscribers and consulting clients within this management domain have access to:

1. Import your ticket data

Enter your data into our tool. Compare your own ITSM ticket fields to improve ticket data moving forward.

  • Service Desk Ticket Analysis Tool

2. Analyze your ticket data

Use the ticket analysis tool as a guide to build your own operational dashboards to measure metrics over time. Gain actionable insights from your data.

  • Ticket Analysis Report

3. Action your ticket data

Use the data to communicate your findings to the business and leadership using the Ticket Analysis Report.

[infographic]

Further reading

INFO-TECH RESEARCH GROUP

Analyze Your Service Desk Ticket Data

Take a data-driven approach to service desk optimization.

EXECUTIVE BRIEF

Analyst Perspective

Photo of Benedict Chang, Research Analyst, Infrastructure & Operations, Info-Tech Research Group

Benedict Chang
Research Analyst, Infrastructure & Operations
Info-Tech Research Group

Photo of Ken Weston ITIL MP, PMP, Cert.APM, SMC, Research Director, Infrastructure & Operations, Info-Tech Research Group

Ken Weston ITIL MP, PMP, Cert.APM, SMC
Research Director, Infrastructure & Operations
Info-Tech Research Group

The perfect time to start analyzing your ticket data is now

Service desks improve their services by leveraging ticket data to inform their actions. However, many organizations don’t know where to start. It’s tempting to wait for perfect data, but there’s a lot of value in analyzing your ticket data as it exists today.

Start small. Track key tension metrics based on the out-of-the-box functionality in your tool. Review the metrics regularly to stay on track.

By reviewing your ticket data, you’re going to get better organically. You’re going to learn about the state of your environment, the health of your processes, and the quality of your services. Regularly analyze your data to drive improvements.

Make ticket analysis a weekly habit. Every week, you should be evaluating how the past week went. Every month, you should be looking for patterns and trends.

Executive Summary

Your Situation

Leverage your service desk ticket data to gain insights for improving your operations:

  1. Use a data-based approach to allocate service desk resources.
  2. Design appropriate SLOs and SLAs to better service end users.
  3. Gain efficiencies for your shift-left strategy.
  4. Communicate the current and future value of the service desk to the business.

Common Obstacles

Properly analyzing ticket data is challenging for the following reasons:

  • Poor ticket hygiene and unclear ticket handling guidelines can lead to untrustworthy results.
  • Undocumented tickets from various intake channels prevents you from seeing the whole picture.
  • Service desk personnel are not sure where to start with analysis and are too busy to find time.
  • Too many metrics are tracked to parse actionable insights from the noise.

Info-Tech’s Approach

Info-Tech’s approach to improvement:

  • To reduce the noise, standardize your ticket data in a format that will ease analysis.
  • Start with common analyses using the cleaned data set.
  • Identify action items based on your ticket data.

Analyze your ticket data to help continually improve your service desk.

Slow down. Give yourself time.

Give yourself time to observe the new metrics and draw enough insights to make recommendations for improvement. Then, execute on those recommendations. Slow and steady improvement of the service desk only adds business value and will have a positive impact on customer satisfaction.

Your challenge

This research is designed to help service desk managers analyze their ticket data

Analyzing ticket data involves:

  • Collecting ticket data and keeping it clean. Based on the metrics you’re analyzing, define ticket expectations and keep the data up to date.
  • Showing the value of the service desk. SLAs are meaningless if they are not met consistently. The prerequisite to implementing proper SLAs is fully understanding the workload of the service desk.
  • Understanding – and improving – the user experience. You cannot improve the user experience without meaningful metrics that allow you to understand the user experience. Different user groups will have different needs and different expectations of the level of service. Your metrics should reflect those needs and expectations.

36% of organizations are prioritizing ticket handling in IT for 2021 (Source: SDI, 2021)

12% of organizations are focusing directly on service desk improvement (Source: SDI, 2021)

Common obstacles

Many organizations face these barriers to analyzing their ticket data:

  • Finding time to properly analyze ticket data is a challenge. Not knowing where to start can lead to not analyzing the proper data. Service desks end up either tracking too much data or not tracking the proper metrics.
  • Data, even if clean, can be housed in various tools and databases. It’s difficult to aggregate data if the data is stored throughout various tools. Comparisons may also be difficult if the data sets aren’t consistent.
  • Shifting left to move tickets toward self-service is difficult when there is no visibility into which tickets should be shifted left.

What your peers are saying about why they can’t start analyzing their ticket data:

  • “My technicians do not consistently update and close tickets.”
  • “My ITSM doesn’t have the capabilities I need to make informed decisions on shifting tickets left.”
  • “My tickets are always missing data”
  • “I’m constantly firefighting. I have no time for ticket data analysis.”
  • “I have no idea where to start with the amount of data I have.”
(Source: Info-Tech survey, 2021; N=20.)

Common obstacles that prevent effective ticket analysis

We asked IT service desk managers and teams about their biggest hurdles

Missing or Inaccurate Information
  • Lack of information in the ticket
  • Categories are too general/specific to draw insights
  • Poor ticket hygiene
Missing Updates
  • Tickets aren’t updated while being resolved
Correlating Tickets to Identify Trends
  • Not sure where to start with all the data at hand
No Time
  • No time to figure out the tool or analyze the data properly
Ineffective Categorization Schemes
  • Reduces the power of ticket data
Tool Limitations
  • Can’t be easily customized
  • Too customized to be effective
  • Desired dashboards unavailable
(Source: Info-Tech survey, 2021; N=20)

Info-Tech’s approach

Repeat this analysis every business cycle:

  • Gather Your Data
    Collect your ticket data OR start measuring the right metrics.
  • Extract & Analyze
    Organize and visualize your data to extract insights
  • Action the Results
    Implement low-effort improvements and celebrate quick successes.
  • Implement Larger Changes
    Reference your ticket data while implementing process, tooling, and other changes.
  • Communicate the Results
    Use your data to show the value of your effort.

Measure the value of this blueprint

Track these metrics as you improve

Use the data to tell you which aspects of IT need to be shifted left and which need to be automated

Your data will show you where you can improve.

As you act on your data, you should see:

  • Lower costs per ticket
  • Decreased average time to resolve
  • Increased end-user satisfaction
  • Fewer tickets escalated beyond Tier 1

An illustration of the 'Shift Left Strategy' using three line graphs arranged in a table with the same axes but representing different metrics. The header row is 'Metrics,' then values of the x-axes are 'Auto-Fix,' 'User,' 'Tier 1,' 'Tier2/Tier3,' and 'Vendor.' Under 'Metrics' we see 'Cost,' 'Time,' and 'Satisfaction.' The 'Cost' graph begins 'Low' at 'Auto-Fix' and gradually moves to 'High' at 'Vendor.' The 'Time' graph begins 'Low' at 'Auto-Fix' and gradually moves to 'High' at 'Vendor.' The 'Satisfaction' graph begins 'High' at 'Auto-Fix' and gradually moves to 'Low' at 'Vendor.' Below is an arrow directing us away from the 'Vendor' option and toward the 'Auto-Fix' option, 'Shift Ticket Resolution Left.'

See Info-Tech’s blueprint Optimize the Service Desk With a Shift-Left Strategy.

Info-Tech’s methodology for analyzing service desk tickets

1. Import Your Ticket Data 2. Analyze Your Ticket Data 3. Communicate Your Insights
Phase Steps
  1. Import Your Ticket Data
  1. Analyze High-Level Ticket Data
  2. Analyze Incidents, Service Requests, and Ticket Categories
  1. Build Recommendations
  2. Action and Communicate Your Ticket Data
Phase Outcomes Enter your data into our tool. Compare your own ITSM ticket fields to improve ticket data moving forward. Use the Service Desk Ticket Analysis Tool as a guide to build your own operational dashboards to measure metrics over time. Gain actionable insights from your data. Use the data to communicate your findings to the business and leadership using the Ticket Analysis Report.

Insight summary

Slow down. Give yourself time.

Give yourself time to observe the new metrics and draw enough insights to make recommendations for improvement. Then, execute on those recommendations. Slow and steady improvement of the service desk only adds business value and will have a positive impact on customer satisfaction.

Iterate on what to track rather than trying to get it right the first time.

Tracking the right data in your ticket can be challenging if you don’t know what you’re looking for. Start with standardized fields and iterate on your data analysis to figure out your gaps and needs.

If you don’t know where to go, ticket data can point you in the right direction.

If you have service desk challenges, you will need to allocate time to process improvement. However, prioritizing your initiatives is easier if you have the ticket data to point you in the right direction.

Start with data from one business cycle.

Service desks don’t need three years’ worth of data. Focus on gathering data for one business cycle (e.g. three months). That will give you enough information to start generating value.

Let the data do the talking.

Leverage the data to drive organizational and process change in your organization by tracking meaningful metrics. Choose those metrics using business-aligned goals.

Paint the whole picture.

Single metrics in isolation, even if measured over time, may not tell the whole story. Make sure you design tension metrics where necessary to get a holistic view of your service desk.

Blueprint deliverables

This blueprint’s key deliverable is a ticket analysis tool. Many of the activities throughout this blueprint will direct you to complete and interpret this tool. The other main deliverable is a stakeholder presentation template to help you document the outcomes of the project.
Service Desk Ticket Analysis Tool Ticket Analysis Report
Use this tool to identify trends and patterns in your ticket data to action improvement initiatives.

Sample of the Service Desk Ticket Analysis Tool blueprint deliverable.

Use this template to document the justification for addressing service desk improvement, the results of your analysis, and your next steps.

Sample of the Ticket Analysis Report blueprint deliverable.

Blueprint benefits

IT Benefits

  • Discover and implement the proper metrics to improve your service desk
  • Use a data-based approach to improve your customer service and operational goals
  • Increase visibility with the business and other IT departments using a structured presentation

Business Benefits

  • Quicker resolutions to incidents and service requests
  • Better expectations for the service desk and IT
  • Better visibility into the current state, challenges, and goals of the service desk
  • More effective support when contacting the service desk

Info-Tech offers various levels of support to best suit your needs

DIY Toolkit

Guided Implementation

Workshop

Consulting

"Our team has already made this critical project a priority, and we have the time and capability, but some guidance along the way would be helpful." "Our team knows that we need to fix a process, but we need assistance to determine where to focus. Some check-ins along the way would help keep us on track." "We need to hit the ground running and get this project kicked off immediately. Our team has the ability to take this over once we get a framework and strategy in place." "Our team does not have the time or the knowledge to take this project on. We need assistance through the entirety of this project."

Diagnostics and consistent frameworks used throughout all four options

Guided Implementation

A Guided Implementation (GI) is a series of calls with an Info-Tech analyst to help implement our best practices in your organization.

A typical GI is 3-4 calls over the course of 2-3 months.

What does a typical GI on this topic look like?

    Phase 1

  • Call #1: Scope requirements, objectives, and your specific challenges. Enter your data into the tool.
  • Phase 2

  • Call #2: Assess the current state across the different dashboards.
  • Phase 3

  • Call #3: Identify improvements and insights to include in the communication report.
  • Call #4: Review the service desk ticket analysis report.

PHASE 1

Import Your Ticket Data

This phase will walk you through the following activities:

  • 1.1.1 Define your objectives for analyzing ticket data
  • 1.1.2 Identify success metrics
  • 1.1.3 Import your ticket data into the tool
  • 1.1.4 Update your ticket fields for future analysis

This phase involves the following participants:

  • Service Desk Manager
  • ITSM Manager
  • Service Desk Technician

1.1.1 Define your objectives for analyzing ticket data

Input: Understanding of current service desk process and ticket routing

Output: Defined objectives for the project

Materials: Whiteboard/flip charts, Ticket Analysis Report

Participants: Service Desk Staff, Service Desk Manager, IT Director, CIO

Use the discussion questions below as a guide
  1. Identify your main objective for analyzing ticket data. Use these three sample objectives as a starting point:
    • Demonstrate value to the business by improving customer service.
    • Improve service desk operations.
    • Reduce the number of recurring incidents.
  2. Answer the following questions as a group:
    • What challenges do you have getting accurate data for this objective?
    • What data is missing for supporting this objective?
    • What kind of issues must be solved for us to make progress on achieving this objective?
    • What decisions are held up from a lack of data?
    • How can better ticket data help us to more effectively manage our services and operations?

Document in the Ticket Analysis Report.

1.1.2 Identify success metrics

Select metrics that will track your progress on meeting the objective identified in Activity 1.1.1.

Input: Understanding of current service desk process and ticket routing

Output: Defined objectives for the project

Materials: Whiteboard/flip charts, Ticket Analysis Report

Participants: Service Desk Manager, IT Director, CIO

Use these sample metrics as a starting point:
Demonstrate value to the business by improving customer service
Ticket trends by category by month # tickets by business department % SLAs met by IT teams
Average customer satisfaction rating % incident tickets closed in one day Service request SLAs met by % Annual IT satisfaction survey result
Improve service desk operations
Incident tickets assigned, sorted by age and priority Scheduled requests for today and tomorrow Knowledgebase articles due for renewal this month Top 5-10 tickets for the quarter
Unassigned tickets by age # incident tickets assigned by tech Open tickets by category Backlog summary by age
Reducing the number of recurring incidents
# incidents by category and resolution code Number of problem tickets opened and resolved Correlation of ticket volume trends to events Reduction of volume of recurring tickets
Use of knowledgebase by users Use of self-service for ticket creation Use of service catalog Use of automated features (e.g. password resets)
Average call hold time % calls abandoned Average resolution time Number of tickets reopened

Document in the Ticket Analysis Report.

Inefficient ticket-handling processes lead to SLA breaches and unplanned downtime

Analyze the ticket data to catch mismanaged or lost tickets that lead to unnecessary escalations and impact business profitability

  • Ticket Category – Are your tickets categorized by type of asset? By service?
  • Average Ticket Times – How long does it take to resolve or fulfill tickets?
  • Ticket Priority – What is the impact and urgency of the ticket?
  • SLA/OLA Violations – Did we meet our SLA objectives? If not, why?
  • Ticket Channel – How was the issue reported or ticket received?
  • Response and Fulfillment – Did we complete first contact resolution? How many times was it transferred?
  • Associated Tasks and Tickets – Is this incident associated with any other tasks like change tickets or problem tickets?

Encourage proper ticket-handling procedures to enable data quality

Ensure everyone understands the expectations and the value created from having ticket data that follows these expectations

  • Create and update tickets, but not at the expense of good customer service. Agents can start the ticket but shouldn’t spend five minutes creating the ticket when they should be troubleshooting the problem.
  • Update the ticket when the issue is resolved or needs to be escalated. If agents are escalating, they should make sure all relevant information is passed along within the ticket to the next technician.
  • Update user of ETA if issue cannot be resolved quickly.
  • Ticket templates for common incidents can lead to fast creation, data input, and categorizations. Templates can reduce the time it takes to create tickets from two minutes to 30 seconds.
  • Update categories to reflect the actual issue and resolution.
  • Reference or link to the knowledgebase article as the documented steps taken to resolve the incident.
  • Validate with the client that the incident is resolved; automate this process with ticket closure after a certain time.
  • Close or resolve the ticket on time.

Info-Tech Insight

Ticket handling ensures clean handovers, whether it is to higher tiers or back to the customer. When filling the ticket out with information intended for another party, ensure the information is written for their benefit and from their point of view.

Service Desk Ticket Analysis Tool overview

The Service Desk Ticket Analysis Tool will help you standardize your ticket data in a meaningful format that will allow you to apply common analyses to identify the actions you need to take to improve service desk operations

TABS 1 & 2
INSTRUCTIONS & DATA ENTRY
TAB 3 : TICKET SUMMARY
TICKET SUMMARY DASHBOARDS
TABS 4 to 8: DASHBOARDS
INCIDENT SERVICE REQUEST CATEGORY
Sample of the Service Desk Ticket Analysis Tool, tabs 1 & 2.
Input at least three months of your exported ticket data into the corresponding columns in the tool to feed into the common analysis graphs in the other tabs.
Sample of the Service Desk Ticket Analysis Tool, tab 3.
This tab contains multiple dashboards analyzing how tickets come in, who requests them, who resolves them, and how long it takes to resolve them.
Sample of the Service Desk Ticket Analysis Tool, tabs 4 to 8.
These tabs each have dashboards outlining analysis on incidents and service requests. The category tab will allow you to dive deeper on commonly reported issues.

1.1.3 Import your data into our Service Desk Ticket Analysis Tool

You can still leverage your current data, but use this opportunity to improve your service desk ticket fields down the line

Input: ITSM data log

Output: Populated Service Desk Ticket Data Analysis Tool

Materials: Whiteboard/flip charts, Service Desk Ticket Analysis Tool

Participants: Service Desk Manager, Service Desk Technicians

Start here:

  • Extract your ticket data from your ITSM tool in an Excel or text format.
  • Look at the fields on the data entry tab of the Service Desk Ticket Analysis Tool.
  • Fill the fields with your ticket data by copying and pasting relevant sections. It is okay if you don’t have all the fields, but take note of the fields you are missing.
  • With the list of the fields you are missing, run through the following activity to decide if you will need to adopt or add fields to your own service desk ticket tool.
Fields Captured
Ticket Number Open Date
Open Time Closed Date
Closed Time Intake Channel
Time to Resolve Site Location
First Contact Resolution Resolution Code
Category (I, II, III) Ticket Type (Request or Incident)
Status of Ticket Resolved by Tier
Ticket Priority Requestor/Department
SLA Fulfilled Subject
Technician

When entering your data, pay close attention to the following fields:

  • Time to Resolve: This is automatically calculated using data in the Open Date, Open Time, Close Date, and Close Time fields. You have three options for entering your data in these fields:
    1. Enter your data as the fields describe. Ensure your data contain only the field description (e.g. Open Date separated from Open Time). If your data contain Open Date AND Open Time, Excel will not show both.
    2. Enter your data only in Open Date and Close Date. If your ITSM does not separate date and time, you can keep the data in a single cell and enter it in the column. The formula in Time to Resolve will still be accurate.
    3. If your ITSM outputs Time to Resolve, overwrite the formula in the Time to Resolve column.
  • SLA: If your ITSM outputs SLA fulfilled: Y/N, enter that directly into the SLA Fulfilled column.
  • Blank Columns: If you do not have data for all the columns, that is okay. Continue with the following activity. Note that some stock dashboards will be empty if that is the case.
  • Incidents vs. Service Requests: If you separate incidents and service requests, be sure to capture that in the SR/Incident for Tabs 4 and 5. If you do not separate the two, then you will only need to analyze Tab 3.
Fields Captured
Ticket Number Open Date
Open Time Closed Date
Closed Time Intake Channel
Time to Resolve Site Location
First Contact Resolution Resolution Code
Category (I, II, III) Ticket Type (Request or Incident)
Status of Ticket Resolved by Tier
Ticket Priority Requestor/Department
SLA Fulfilled Subject
Technician

Use Info-Tech’s tool instead of building your own. Download the Service Desk Ticket Analysis Tool.

1.1.4 Update your ticket fields for future analysis

Input: Populated Service Desk Ticket Data Analysis Tool

Output: New ticket fields to track

Materials: Whiteboard/flip charts, Service Desk Ticket Analysis Tool

Participants: Service Desk Manager, Service Desk Technicians

As a group, pay attention to the ticket fields populated in the tool as well as the ticket fields that you were not able to populate. Use the example “Fields Captured” table to the right, which lists all fields present in the ticket analysis tool.

Discuss the following questions:

  1. Consider the fields not captured. Would it be valuable to start capturing that data for future analysis?
  2. If so, does your ITSM support that field?
  3. Can you make the change in-house or do you have to bring in an external ITSM administrator to make the change?
  4. Capture the results in the Ticket Analysis Report.
Example: Fields Captured - Fields Not Captured
Ticket Number Open Date
Open Time Closed Date
Closed Time Intake Channel
Time to Resolve Site Location
First Contact Resolution Resolution Code
Category (I, II, III) Ticket Type (Request or Incident)
Status of Ticket Resolved by Tier
Ticket Priority Requestor/Department
SLA Fulfilled Subject
Technician

Document in the Ticket Analysis Report.

Info-Tech Insight

Don’t wait for your ticket quality to be perfect. You can still draw actions from your ticket data. They will likely be process improvements initially, but the exercise of pulling the data is a necessary first step.

Common ticket fields tracked by your peers

Which of these metrics do you track and action?

  • Remember you don’t have to track every metric. Only track metrics that are actionable.

For each metric that you end up tracking:

  • Look for trends over time.
  • Brainstorm reasons why the metric could rise or fall.

Associate a metric with each improvement you execute.

  • Performing this step will allow you to better see the value from your team’s efforts.
  • It will also give you a quicker response than waiting for spikes in your data.

A bar chart of 'Metrics tracked by other organizations' with the x-axis populated by different metrics and the y-axis as '% organizations who track the metric'. The highest percentage of businesses track 'Ticket volume', then 'Ticket trends by category', then 'Tickets by business units'. The lowest three shown are 'Reopened tickets', 'Cost per ticket', and 'Other'.(Source: Info-Tech survey, 2021; N=20)

PHASE 2

Analyze Your Ticket Data

This phase will walk you through the following activities:

  • 2.1.1 Review high-level ticket dashboards
  • 2.2.1 Review incident, service request, and ticket category dashboards

This phase involves the following participants:

  • Service Desk Manager
  • Service Desk Technicians
  • IT Managers

Visualize your ticket data as a first step to analysis

Identifying trends is easier when looking at diagrams, graphs, and figures

Start your analysis with common visuals employed by other service desk professionals

  • Phase 2 will walk you through visualizing your data to get a better understanding of your ticket intake, incident management, and service request management.
  • Each step will walk you through:
    • Common visualizations used by service desks
    • Patterns to look for in your visualizations
    • Actions to take to address negative patterns and to continue positive trends
  • Share diagrams that underscore both the value being provided by the service desk as well as the scope of the pain points. Use Info-Tech’s Ticket Analysis Report template as a starting point.

“Being able to tell stories with data is a skill that’s becoming ever more important in our world of increasing data and desire for data-driven decision making. An effective data visualization can mean the difference between success and failure when it comes to communicating the findings of your study, raising money for your nonprofit, presenting to your board, or simply getting your point across to your audience.” - Cole Knaflic, Founder and CEO, Storytelling with Data: A Data Visualization Guide for Business Professionals

Use the detailed dashboards to determine the next steps for improvement

A single number doesn’t tell the whole picture

Analyze trends over time:

  • Analyze trends by day, by week, by month, and by year to determine:
    • When are the busy periods? (E.g. Do tickets tend to spike every morning, every Monday, or every September?)
    • When are the slow periods? (E.g. Do tickets drop at the end of the day, at midday, on Fridays, or over the summer?)
  • Are spikes or drops in volume consistent trends or one-time anomalies?

Then build a plan to address them:

  • How will you handle volume spikes, if they’re consistent?
  • What can your resources work on during slow times, if they are consistent?
  • If you assume no shrinkage, can you handle the peaks in volume if you make all FTEs available to work on tickets at a certain time of day?

Sample of a bar chart comparing tickets that were 'Backlog versus Closed by Month Opened'.

Look for seasonal trends. In this example, we see high ticket volumes in May and January, with lower ticket volumes in June and July when many staff are taking holidays. However, also be careful to look at the big picture of how you pulled the data. August through October sees a high volume of open tickets because the data set is pulled in November, not because there’s a seasonal spike on tickets not closing at the end of the fiscal year.

Track ticket data over time

Make low-effort adjustments before major changes

Don’t rush to a decision based off the first numbers you see

Review ticket summary dashboard

Ideally, you should track ticket patterns over an entire year to get a full sense of trends within each month of the year. At minimum, track for 30 days, then 60, then 90, and see if anything changes. The longer you can track ticket patterns, the more accurate your picture will be.

Review additional dashboards

If you separate incidents and service requests, and you have accurate ticket categories, then you can use these dashboards to further break down the data to identify ticket trends.

The output of the ticket analysis will only be as accurate as its input.
To get the most accurate results, first ensure your data is accurate, then analyze it over as much time as possible. Aggregating with accurate data will give you a better picture of the trends in demand that your service desk sees.

Not separating incidents and service requests? Need to fix your ticket categories? Visit Standardize the Service Desk to get started.

Analyze incidents and requests separately

Each type has its own set of customer experiences and expectations

  • Different ticket types are associated with radically different prioritization, routing, and service levels. For instance, most incidents are resolved within a business day, but requests take longer to implement.
  • If you fail to distinguish between ticket types, your metrics will obscure service desk performance.
  • From a ticket analysis standpoint, separating ticket types prior to analysis or, better yet, at intake allows for cleaner data. In turn, this means more structured analyses, better insights, and more meaningful actions. Not separating ticket types may still get you to the same conclusions, but it will be much more difficult to sift through the data.

Incident

An unanticipated interruption of a service.
The goal of incident management is to restore the service as soon as possible, even if the resolution involves a workaround.

Request

A generic description for a small change or service access.
Requests are small, frequent, and low risk. They are best handled by a process distinct from incident, change, and project management.

Not separating incidents and service requests? Need to fix your ticket categories? Visit Standardize the Service Desk to get started.

Step 2.1

Analyze Your High-Level Ticket Data

Dashboards
  • Ticket Volume
  • Ticket Intake
  • Ticket Handling and Resolution
  • Ticket Categorization

This step will walk you through the following activities:

Visualize the current state of your service desk.

This step involves the following participants:

  • Service Desk Manager
  • Service Desk Technicians
  • IT Managers

Outcomes of this step

Build your metrics baseline to compare with future metric results.

Dashboards: Ticket Volume

Example of a dashboard for ticket volume with two bar charts, one breaking down volume by month, and the other marking certain days or weeks in each month.

Analyze your data for insights

  • Analyze volume trends by day, by week, by month, and by year to determine:
    • When are the busy periods? (E.g. Do tickets tend to spike every morning, every Monday, or every September?)
    • When are slow periods? (E.g. Do tickets drop at the end of the day, at midday, on Fridays, or over the summer?)
  • Are spikes or drops in volume consistent trends or one-time anomalies?
  • What can your resources be working on during slow times? Are you able to address ticket backlog?

Dashboards: Ticket Intake

Example of a dashboard for ticket intake with three bar charts, one breaking it down by 'Intake Channel', one by 'Requestor/Department', and one by 'Location'.

Analyze your data for insights

  • Determine how to drive intake to the most appropriate solution for your organization:
    • A web portal is the most efficient intake method, but it must be user friendly to increase its adoption.
    • The phone should be available for urgent requests or incidents. Encourage those who call with a request to submit a ticket through the portal.
    • Discourage use of email if it is unstructured, as users don’t provide enough detail, and often two or three transactions are required for triage.
    • If walk-ups are encouraged, structure and formalize the support so it can be resourced and managed rather than interrupt-driven.

Dashboard: Ticket Handling and Resolution

Example of a dashboard for ticket handling and resolution with three bar charts, one breaking down 'Tickets Resolved by Technician', one by 'Tier', and one by 'Average Time to Resolve (Hours)'.

Analyze your data for insights

  • Look at your ticket load by technician and by tier. This is an essential step to set your baseline to measure your shift-left initiatives. If you are focusing on self-service or Tier 1 training, the ticket load from higher tiers should decrease over time.
  • If Tiers 2 and 3 are handling the majority of the tickets, this could be a red flag indicating tickets are inappropriately escalated or Tier 1 could use more training and support.
  • For average time to resolve and average time to resolve by tier, are you meeting your SLAs? If not, are your SLAs too aggressive? Are tickets left open and not properly closed?

Dashboard: Ticket Categorization

Analyze your data for insights

  • Ticket categorization is critical to clean data. Having a categorization scheme with categories that are miscellaneous, too specific, or too general easily leads to inaccurate reporting or confusing workflows for technicians.
  • When looking at your ticket categories, first look for duplicate categories that could be collapsed into one.
  • Also look at your top five to seven categories and see if they make sense. Are these good candidates in your organization for automation or shift-left?
  • Compare your Tier 1 categories. The level of specificity for these categories should be comparable to easily run reports. If they are not, assess the need for a category redesign.

Example of a dashboard for ticket categorization with one horizontal bar chart, 'Incident Ticket Volume by Level 1 Category'.

Step 2.2

Analyze Incidents, Service Requests, and Ticket Categories

Dashboards
  • Incidents
  • Service Requests
  • Volume by Ticket Category
  • Resolution Times by Priority and/or Category
  • Tabs for More Granular Investigation and Reporting

This step will walk you through the following activities:

Visualize your incident and service request ticket load and analyze trends. Use this information and cross reference data sets to gain a holistic view of how the service desk interacts with IT and the business.

This step involves the following participants:

  • Service Desk Manager
  • Service Desk Technicians
  • IT Managers

Outcomes of this step

Gain actionable, data-driven improvements based on your incident and service request data. Show the value of the service desk and highlight improvements needed.

Incident and Service Requests Dashboard: Priority and SLA

Example of an Incident and Service Requests dashboard for priority and SLA with three charts, one breaking down 'Incident Priority', one 'Average time to resolve (in hours) by priority', and one '% of SLA met'.

Analyze your data for insights

  • Your ticket priority distribution for overall load and time to resolve (TTR) should look something like above with low-priority tickets having higher load and TTR and high/critical-priority tickets having a lower load and lower TTR. If it is reversed, that is a good indication that the service desk is too reactive or isn’t properly prioritizing its work.
  • If your SLA has a high failure rate, consider reassessing your targets with SLOs that you can meet before publishing them as achievable SLAs.

Incident and Service Requests Dashboard: Priority and SLA

Example of an Incident and Service Requests dashboard for resolution and close with three bar charts, one breaking down 'Incident Volume by Resolution Code', one 'Incidents Resolved by Tier', and one 'Average time to resolve (in hours) by Resolution Code'.

Analyze your data for insights

  • Examine your ticket handling by looking at ticket status and resolution codes.
    • If you have a lot of blanks, then tickets are not properly handled. Consider reinforcing your standards for close codes and statuses.
    • Alternatively, if tickets are left open, you may have to build follow-ups on stale tickets into your process or introduce proper auto-close processes.

Category, Resolution Time, and Resolution Code Dashboards

These PivotCharts allow you to dig deeper

Investigate whether there are trends in ticket volume and resolution times within specific categories and subcategories

Tab 6, Category Dashboard; tab 7, Resolution Time Dashboard; and tab 8, Resolution Code Dashboard are PivotCharts. Use these tabs to investigate whether there are trends in ticket volume, resolution times, and resolution codes within specific categories and subcategories.

Start with the charts that are available. The +/- buttons will allow you to show more granular information. By default, this granularity will be into the levels of the ticket categorization scheme.

For most categorization schemes, there will be too many categories to properly graph. You can apply a filter to investigate specific categories by clicking on the drop-down buttons.

Example of dashboards featured on next slide

Use these tabs for more granular investigation and reporting

TAB 6
CATEGORY DASHBOARD
TAB 7
RESOLUTION TIME DASHBOARD
TAB 8
RESOLUTION TIME DASHBOARD
Sample of the 'Ticket Volume by Second, Third Level Category' dashboard tab.
Investigate ticket distributions in first, second, and third levels. Are certain categories overcrowded, suggesting they can be split? Are certain categories not being used?
Sample of the 'Average Resolution Times' dashboard tab.
Do average resolution times match your service level agreements? Do certain categories have significantly different resolution times? Are there areas that can benefit from shift-left?
Sample of the 'Volume of Resolution Codes' dashboard tab.
Are resolution codes being accurately used? Are there trends in resolution codes? Are these codes providing sufficient information for problem management?

PHASE 3

Communicate Your Insights

This phase will walk you through the following activities:

  • 3.1.1 Review common recommendations
  • 3.2.1 Review ticket reports daily
  • 3.2.2 Incorporate ticket data into retrospectives and team updates
  • 3.2.3 Regularly review trends with business leaders
  • 3.2.4 Tell a story with your data

This phase involves the following participants:

  • Service Desk Manager
  • Service Desk Technicians
  • IT Managers

Step 3.1

Build Recommendations Based on Your Ticket Data

Activities
  • 3.1.1 Review common recommendations

This step will walk you through the following activities:

Review common recommendations as a first step to extracting insights from your own data.

This step involves the following participants:

  • Service Desk Manager
  • Service Desk Technicians

Outcomes of this step

You will gain an understanding of the common challenges with service desks and ticket analysis in general. See which ones apply to you to inform your ticket data analysis moving forward.

Review these common recommendations

  1. Fix your ticket categories
    Organize your ticket categorization scheme for proper routing and reporting.
  2. Focus more on self-service
    Self-service is essential to enable shift-left strategies. Focus on knowledgebase processes and portal ease of use.
  3. Update your service catalog
    Improve your service catalog, if necessary, to make it easy for end users to request services and for the service desk to provide those services.
  4. Direct volume toward other channels
    Walk-ups make it more difficult to properly log tickets and assign service desk resources. Drive volume to other channels to improve your ticket quality.
  5. Crosstrain Tier 1 on certain topics
    Tier 1 breadth of knowledge is essential to drive up first contact resolution.
  6. Build more automation
    Identify bottlenecks and challenges with your ticket data to streamline ticket handling and resolution.
  7. Revisit service level agreements
    Update your SLAs and/or SLOs to prioritize expectation management for your end users.
  8. Improve your data quality
    You can only analyze data that exists. Revisit your ticket-handling guidelines and more regularly check tickets to ensure they comply with those standards.

Optimize your processes and look for opportunities for automation

Leverage Info-Tech research to improve service desk processes

Review your service desk processes and tools for optimization opportunities:

  • Clearly establish ticket-handling guidelines.
  • Use ticket templates to reduce time spent entering tickets.
  • Document incident management and service request fulfillment workflows and eliminate any unnecessary steps.
  • Automate manual tasks wherever possible.
  • Build or improve a self-service portal with a knowledgebase to allow users to resolve their own issues, reducing incoming ticket volume to the service desk.
  • Optimize your internal knowledgebase to reduce time spent troubleshooting recurring issues.
  • Leverage AI capabilities to speed up ticket processing and resolution.

Standardize the Service Desk

This project will help you build and improve essential service desk processes, including incident management, request fulfillment, and knowledge management.

Optimize the Service Desk With a Shift-Left Strategy

This project will help you build a strategy to shift service support left to optimize your service desk operations and increase end-user satisfaction.

Step 3.2

Action and Communicate Your Ticket Data

Activities
  • 3.2.1 Review your ticket queues daily
  • 3.2.2 Incorporate ticket data into retrospectives and team status updates
  • 3.2.3 Regularly review trends with business leaders
  • 3.2.4 Tell a story with your data

This step will walk you through the following activities:

Organize your scrums to report on the metrics that will inform daily and monthly operations.

This step involves the following participants:

  • Service Desk Manager
  • Service Desk Technicians
  • IT Managers

Outcomes of this step

Use the dashboards and data to inform your daily and monthly scrums.

3.2.1 Review your ticket queues daily

Clean data is still useless if not used properly

  • The metrics you’ve chosen to measure and visualize in the previous step are useful for informing your day-to-day, week-to-week, and month-to-month strategies for the service desk and IT. Conduct scrums daily to action your dashboard data to help clear ticket queues.
  • Reference your dashboards daily with each IT team.
  • You need to have a dashboard of open tickets assigned to each team.

Review Daily

  • Ticket volume over the last day (look for spikes)
  • SLA breach risks/SLA breaches
  • Recurring incidents
  • Tickets open
  • Tickets handed over (confirmation of handover)

3.2.2 Incorporate ticket data into retrospectives and team status updates

Explain your metric spikes and trends

  • Hold weekly or monthly meetings to review the ticket trends selected during Phases 1 and 2 of this blueprint.
  • Review ticket spikes, identify seasonal trends, and discuss root causes (e.g. projects/changes going live, onboarding blitz).
  • Discuss any actions associated with spikes and seasonal trends (e.g. resource allocation, hiring, training).
  • You can incorporate other IT leaders or departments in this meeting as needed to discuss action items for improvement, quality assurance concerns, customer service concerns, and/or operating level agreement concerns.

Review Weekly/Monthly

  • Ticket volume
  • Ticket category by priority level over time
  • Tickets from different business groups, VIP groups, and different vertical levels
  • Tickets escalated, tickets that didn’t need to be escalated, tickets that were incorrectly escalated
  • Ticket priority levels over time
  • Most requested services
  • Tickets resolved by which group over time
  • Ability to meet SLAs and OLAs over time by different groups

3.2.3 Regularly review trends with business leaders

Use your data to help improve business relationships

Review the following with business leaders:

  • Volume of work done this past time cycle for the leader’s group
  • Trends and spikes in the data and possible explanations for them (note: get their input on the potential causes of trends)
  • Improvements you plan to execute within the service desk
  • Action items you need from the business leader

Use your data to show the value you provide to the group. Schedule quarterly meetings with the heads of different business groups to discuss the work that the service desk does for each group.

Show trends in incidents and service requests: “I see you have a spike in CRM tickets. I’ve been working with the CRM team to address this issue.”

3.2.4 Tell a story with your data

Effectively communicate with the business and leadership

  • With your visualized metrics, organize your story into a presentation for different stakeholder groups. You can use the Ticket Analysis Report as a starting point to provide data about:
    • Value provided by the service desk
    • Successes
    • Opportunities for Improvements
    • Current state of KPIs
  • Include information about the causes of data trends and actions you will take in response to the data.
  • For each of these themes, look at the metrics you’ve chosen to track and see which ones fit to tell the story. Let the data do the talking.
  • Consider supplementing the ticket data with data from other systems. For example, you can include data on transactional customer satisfaction surveys, knowledgebase utilization, and self-service utilization.

Sample of the Ticket Analysis Report.

Download the Ticket Analysis Report.

Ticket Analysis Report

Include the following information as you build your ticket analysis report:

  • Value Provided by the Service Desk
    Start with the value provided by the service desk to different areas of the business. Include information about first contact resolution, average resolution times, ticket volume (e.g. by category, priority, location, requestor).
  • Successes
    Successes is a general field that can include how process improvements have impacted the service desk or how initiatives have enhanced shift-left opportunities. Highlight any positive trends over time.
  • Opportunities for Improvement
    Let the data guide the conversation to where improvements can be made. Day-to-day ops, self-service tools, shifting work left from Tier 2, Tier 3, standardizing a non-standard service, and staffing adjustments are possibilities for this section.
  • Current State of KPIs
    Mean time to resolve, FCR, ticket volume, and end-user satisfaction are great KPIs to include as a starting point.

Sample of the Ticket Analysis Report.

Download the Ticket Analysis Report.

Summary of Accomplishment

Problem Solved

You now have a better understanding of how to action your service desk ticket data, including improvements to your current ticket templates for incidents and service requests.

You also have the data to craft a story to different stakeholder groups to celebrate the successes of the service desk and highlight possible improvements. Continue this exercise iteratively to continue improving the service desk.

Remember, ticket analysis is not a single event but an ongoing initiative. As you track, analyze, and action more data, you will find more improvements.

If you would like additional support, have our analysts guide you through other phases as part of an Info-Tech workshop.

Contact your account representative for more information.

workshops@infotech.com 1-888-670-8889

Additional Support

If you would like additional support, have our analysts guide you through other phases as part of an Info-Tech workshop.

Photo of Benedict Chang.

Contact your account representative for more information.

workshops@infotech.com 1-888-670-8889

To accelerate this project, engage your IT team in an Info-Tech workshop with an Info-Tech analyst team. Info-Tech analysts will join you and your team at your location or welcome you to Info-Tech’s historic Toronto office to participate in an innovative onsite workshop.

The following are sample activities that will be conducted by Info-Tech analysts with your team:

Sample of dashboards we saw earlier. Sample of the 'Ticket Analysis Report'.
Analyze your dashboards
An analyst will walk through the ticket data and dashboards with you and your team to help interpret the data and tailor improvements
Populate your ticket data report
Given the action items from this solution set, an analyst will help you craft a report to celebrate the successes and highlight needed improvements in the service desk.

Related Info-Tech Research

Optimize the Service Desk With a Shift-Left Strategy

The best type of service desk ticket is the one that doesn’t exist.

Incident & Problem Management

Don’t let persistent problems govern your department.

Design & Build a User-Facing Service Catalog

Improve user satisfaction with IT with a convenient menu-like catalog.

Bibliography

Bayes, Scarlett. “ITSM: 2021 & Beyond.” Service Desk Institute, 2021. Web.

“Benchmarking Report v.9.” Service Desk Institute, 17 Jan. 2020. Web.

Bennett, Micah. “The 9 Help Desk Metrics That Should Guide Your Customer Support.” Zapier, 3 Dec. 2015. Web.

“Global State of Customer Service: The transformation of customer service from 2015 to present day.” Microsoft Dynamics 365, Microsoft, 2020. Web.

Goodey, Ben. “How to Manually Analyze Support Tickets.” SentiSum, 26 July 2021. Web.

Jadhav, Megha. “Four Metrics to Analyze When Using Ticketing Software.” Vision Helpdesk Blog, 21 Mar. 2016. Web.

Knaflic, Cole Nussbaumer. Storytelling with Data: A Data Visualization Guide for Business Professionals. Wiley, 2015.

Li, Ta Hsin, et al. “Incident Ticket Analytics for IT Application Management Services.” 2014 IEEE International Conference on Services Computing, 2014. Web.

Olson, Sarah. “10 Help Desk Metrics for Service Desks and Internal Help Desks.” Zendesk Blog, Sept. 2021. Web.

Paramesh, S.P., et al. “Classifying the Unstructured IT Service Desk Tickets Using Ensemble of Classifiers.” 2018 3rd International Conference on Computational Systems and Information Technology for Sustainable Solutions (CSITSS), 2018. Web.

Volini, Erica, et al. “2021 Global Human Capital Trends: Special Report.” Deloitte Insights, 21 July 2021. Web.

“What Kind of Analysis You Can Perform on a Ticket Management System.” Commence, 3 Dec. 2019. Web.

INFO-TECH RESEARCH GROUP

Reimagine Learning in the Face of Crisis

  • Buy Link or Shortcode: {j2store}601|cart{/j2store}
  • member rating overall impact: N/A
  • member rating average dollars saved: N/A
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  • Parent Category Name: Train & Develop
  • Parent Category Link: /train-and-develop
  • As organizations re-evaluate their priorities and shift to new ways of working, leaders and employees are challenged to navigate unchartered territory and to adjust quickly to ever-evolving priorities.
  • Learning how to perform effectively through the crisis and deliver on new priorities is crucial to the success of all employees and the organization.

Our Advice

Critical Insight

The most successful organizations recognize that learning is critical to adjusting quickly and effectively to their new reality. This requires L&D to reimagine their approach to deliver learning that enables the organization’s immediate and evolving priorities.

Impact and Result

  • L&D teams should focus on how to support employees and managers to develop the critical competencies they need to successfully perform through the crisis, enabling organizations to survive and thrive during and beyond the crisis.
  • Ensure learning needs align closely with evolving organizational priorities, collaborate cross-functionally, and curate content to provide the learning employees and leaders need most, when they need it.

Reimagine Learning in the Face of Crisis Research & Tools

Besides the small introduction, subscribers and consulting clients within this management domain have access to:

1. Prioritize

Involve key stakeholders, identify immediate priorities, and conduct high-level triage of L&D.

  • Reimagine Learning in the Face of Crisis Storyboard
  • Reimagine Learning in the Face of Crisis Workbook

2. Reimagine

Determine learning needs and ability to realistically deliver learning. Leverage existing or curate learning content that can support learning needs.

3. Transform

Identify technical requirements for the chosen delivery method and draft a four- to six-week action plan.

  • How to Curate Guide
  • Tips for Building an Online Learning Community
  • Ten Tips for Adapting In-Person Training During a Crisis
  • Tips for Remote Learning in the Face of Crisis
[infographic]

Ransomware Cyber Attack. The real Disaster Recovery Scenario

Cyber-ransomware criminals need to make sure that you cannot simply recover your encrypted data via your backups. They must make it look like paying is your only option. And if you do not have a strategy that takes this into account, unfortunately, you may be up the creek without a paddle. because how do they make their case? Bylooking for ways to infect your backups, way before you find out you have been compromised. 

That means your standard disaster recovery scenarios provide insufficient protection against this type of event. You need to think beyond DRP and give consideration to what John Beattie and Michael Shandrowski call "Cyber Incident Recovery Risk management" (CIR-RM).  

incident, incident management, cybersecurity, cyber, disaster recovery, drp, business continuity, bcm, recovery

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Make IT a Successful Partner in M&A Integration

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  • Parent Category Name: IT Strategy
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  • Many organizations forget the essential role IT plays during M&A integration. IT is often unaware of a merger or acquisition until the deal is announced, making it very difficult to adequately interpret business goals and appropriately assess the target organization.
  • IT-related integration activities are amongst the largest cost items in an M&A, yet these costs are often overlooked or underestimated during due diligence.
  • IT is expected to use the M&A team’s IT due diligence report and estimated IT integration budget, which may not have been generated appropriately.
  • IT involvement in integration is critical to providing a better view of risks, improving the ease of integration, and optimizing synergies.

Our Advice

Critical Insight

  • Anticipate that you are going to be under pressure. Fulfill short-term, tactical operational imperatives while simultaneously conducting discovery and designing the technology end-state.
  • To migrate risks and guide discovery, select a high-level IT integration posture that aligns with business objectives.

Impact and Result

  • Once a deal has been announced, use this blueprint to set out immediately to understand business M&A goals and expected synergies.
  • Assemble an IT Integration Program to conduct discovery and begin designing the technology end-state, while simultaneously identifying and delivering operational imperatives and quick-wins as soon as possible.
  • Following discovery, use this blueprint to build initiatives and put together an IT integration budget. The IT Integration Program has an obligation to explain the IT cost implications of the M&A to the business.
  • Once you have a clear understanding of the cost of your IT integration, use this blueprint to build a long-term action plan to achieve the planned technology end-state that best supports the business capabilities of the organization.

Make IT a Successful Partner in M&A Integration Research & Tools

Start here – read the Executive Brief

Read our concise Executive Brief to find out why you should follow Info-Tech’s M&A IT integration methodology and understand the four ways we can support you in completing this project.

Besides the small introduction, subscribers and consulting clients within this management domain have access to:

1. Launch the project

Define the business’s M&A goals, assemble an IT Integration Program, and select an IT integration posture that aligns with business M&A strategy.

  • Make IT a Successful Partner in M&A Integration – Phase 1: Launch the Project
  • IT Integration Charter

2. Conduct discovery and design the technology end-state

Refine the current state of each IT domain in both organizations, and then design the end-state of each domain.

  • Make IT a Successful Partner in M&A Integration – Phase 2: Conduct Discovery and Design the Technology End-State
  • IT Integration Roadmap Tool

3. Initiate operational imperatives and quick-wins

Generate tactical operational imperatives and quick-wins, and then develop an interim action plan to maintain business function and capture synergies.

  • Make IT a Successful Partner in M&A Integration – Phase 3: Initiate Operational Imperatives and Quick-Wins

4. Develop an integration roadmap

Generate initiatives and put together a long-term action plan to achieve the planned technology end-state.

  • Make IT a Successful Partner in M&A Integration – Phase 4: Develop an Integration Roadmap
[infographic]

Workshop: Make IT a Successful Partner in M&A Integration

Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

1 Launch the Project

The Purpose

Identification of staffing and skill set needed to manage the IT integration.

Generation of an integration communication plan to highlight communication schedule during major integration events.

Identification of business goals and objectives to select an IT Integration Posture that aligns with business strategy.

Key Benefits Achieved

Defined IT integration roles & responsibilities.

Structured communication plan for key IT integration milestones.

Creation of the IT Integration Program.

Generation of an IT Integration Posture.

Activities

1.1 Define IT Integration Program responsibilities.

1.2 Build an integration communication plan.

1.3 Host interviews with senior management.

1.4 Select a technology end-state and IT integration posture.

Outputs

Define IT Integration Program responsibilities and goals

Structured communication plan

Customized interview guide for each major stakeholder

Selected technology end-state and IT integration posture

2 Conduct Discovery and Design the Technology End-State

The Purpose

Identification of information sources to begin conducting discovery.

Definition of scope of information that must be collected about target organization.

Definition of scope of information that must be collected about your own organization.

Refinement of the technology end-state for each IT domain of the new entity. 

Key Benefits Achieved

A collection of necessary information to design the technology end-state of each IT domain.

Adequate information to make accurate cost estimates.

A designed end-state for each IT domain.

A collection of necessary, available information to make accurate cost estimates. 

Activities

2.1 Define discovery scope.

2.2 Review the data room and conduct onsite discovery.

2.3 Design the technology end-state for each IT domain.

2.4 Select the integration strategy for each IT domain.

Outputs

Tone set for discovery

Key information collected for each IT domain

Refined end-state for each IT domain

Refined integration strategy for each IT domain

3 Initiate Tactical Initiatives and Develop an Integration Roadmap

The Purpose

Generation of tactical initiatives that are operationally imperative and will help build business credibility.

Prioritization and execution of tactical initiatives.

Confirmation of integration strategy for each IT domain and generation of initiatives to achieve technology end-states.

Prioritization and execution of integration roadmap.

Key Benefits Achieved

Tactical initiatives generated and executed.

Confirmed integration posture for each IT domain.

Initiatives generated and executed upon to achieve the technology end-state of each IT domain. 

Activities

3.1 Build quick-win and operational imperatives.

3.2 Build a tactical action plan and execute.

3.3 Build initiatives to close gaps and redundancies.

3.4 Finalize your roadmap and kick-start integration.

Outputs

Tactical roadmap to fulfill short-term M&A objectives and synergies

Confirmed IT integration strategies

Finalized integration roadmap

Increase Grant Application Success

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  • Parent Category Name: Cost & Budget Management
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  • Writing grants has not been prioritized by the organization.
  • Your organization is unable to start, finish, and/or continue priority projects or initiatives as it does not have sufficient funds.
  • Grants are applied to in an ad hoc manner by employees who do not have sufficient time and resources to dedicate to the process.

Our Advice

Critical Insight

There are three critical components to the grant application process:

  • Being strategic about the grant opportunities your organization chooses to pursue.
  • Dedicating sufficient time and resources to writing a competitive grant application.
  • Ensuring your organization will be able to adhere to the grant parameters if awarded the funding.

Impact and Result

  • By leveraging Info-Tech’s methodology, your organization will strategically select, write, and submit competitive grant applications, securing additional funding sources to support the organization and the communities you serve.
  • This research can enhance the grant writing capabilities of the organization and ensure that every grant chosen aligns with your organizational priorities.
  • This blueprint will drive consensus on which grant applications should be prioritized by the organization, ensuring resourcing, feasibility, and significance are considered.

Increase Grant Application Success Research & Tools

Start here – read the Executive Brief

Read our concise Executive Brief to find out why you should enhance your organization's grant application lifecycle and how you can increase the number of grants your organization is awarded. Review Info-Tech’s methodology and understand the four ways Info-Tech can support you in completing this project.

Besides the small introduction, subscribers and consulting clients within this management domain have access to:

1. Identify Opportunities

Identify grant funding opportunities that align with your organization's priorities. Ensure the programs, services, projects, and initiatives that align with these priorities can be financially supported by grant funding.

  • Increase Grant Application Success – Phase 1: Identify Opportunities
  • Grant Identification and Prioritization Tool for Organizations

2. Grant Prioritization

Prioritize applying for the grant opportunities that your organization identified. Be sure to consider the feasibility of implementing the project or initiative if your organization is awarded the grant.

  • Increase Grant Application Success – Phase 2: Grant Prioritization

3. Write the Grant Application

Write a competitive grant application that has been strategically developed and actively critiqued by various internal and external reviewers.

  • Increase Grant Application Success – Phase 3: Write the Grant Application
  • Grant Writing Checklist

4. Submit the Grant Application

Submit an exemplary grant application that meets the guidelines and expectations of the granting agency prior to the due date.

  • Increase Grant Application Success – Phase 4: Submit the Grant Application
  • Grant Follow-up Email Template

Infographic

Workshop: Increase Grant Application Success

Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

1 Determine Your Organization's Priorities

The Purpose

Determine the key priorities of your organization and identify grant funding opportunities that align with those priorities.

Key Benefits Achieved

Prevents duplicate grant applications from being submitted

Ensures the grant and the organization's priorities are aligned

Increases the success rate of grant applications

Activities

1.1 Discuss grant funding opportunities and their importance to the organization.

1.2 Identify organizational priorities.

Outputs

An understanding of why grants are important to your organization

A list of priorities being pursued by your organization

2 Prioritize Grant Funding Opportunities

The Purpose

Identify potential grant funding opportunities that align with the projects/initiatives the organization would like to pursue. Prioritize these funding opportunities and identify which should take precedent based on resourcing, importance, likelihood of success, and feasibility.

Key Benefits Achieved

Generate a list of potential funding opportunities that can be revisited when resources allow

Obtain consensus from your working group on which grants should be pursued based on how they have been prioritized

Activities

2.1 Develop a list of potential grant funding opportunities.

2.2 Define the resource capacity your organization has to support the granting writing process.

2.3 Discuss and prioritize grant opportunities

Outputs

A list of potential grant funding opportunities

Realistic expectations of your organization's capacity to undertake the grant writing lifecycle

Notes and priorities from your discussion on grant opportunities

3 Sketch a Grant Application

The Purpose

Take the grant that was given top priority in the last section and sketch out a draft of what that application will look like. Think critically about the sketch and determine if there are opportunities to further clarify and demonstrate the goals of the grant application.

Key Benefits Achieved

A sketch ready to be developed into a grant application

A critique of the sketch to ensure that the application will be well understood by the reviewers of your submission

Activities

3.1 Sketch the grant application.

3.2 Perform a SWOT analysis of the grant sketch.

Outputs

A sketched version of the grant application ready to be drafted

A SWOT analysis that critically examines the sketch and offers opportunities to enhance the application

4 Prepare to Submit the Grant Application

The Purpose

Have the grant application actively critiqued by various internal and external individuals. This will increase the grant application's quality and generate understanding of the application submission and post-submission process.

Key Benefits Achieved

A list of individuals (internal and external) that can potentially review the application prior to submission

Preparation for the submission process

An understanding of why the opportunity to learn how to improve future grant applications is so important

Activities

4.1 Identify potential individuals who will review the draft of your grant application.

4.2 Discuss next steps around the grant submission.

4.3 Review grant writing best practices.

Outputs

A list of potential individuals who can be asked to review and critique the grant application

An understanding of what the next steps in the process will be

Knowledge of grant writing best practices

AI Governance

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  • Parent Category Name: Business Intelligence Strategy
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  • The use of AI and machine learning (ML) has gained momentum as organizations evaluate the potential applications of AI to enhance the customer experience, improve operational efficiencies, and automate business processes.
  • Growing applications of AI have reinforced concerns about ethical, fair, and responsible use of the technology that assists or replaces human decision making.

Our Advice

Critical Insight

  • Implementing AI systems requires careful management of the AI lifecycle, governing data, and machine learning model to prevent unintentional outcomes not only to an organization’s brand reputation but, more importantly, to workers, individuals, and society.
  • When adopting AI, it is important to have a strong ethical and risk management framework surrounding its use.

Impact and Result

  • AI governance enables management, monitoring, and control of all AI activities within an organization.

AI Governance Research & Tools

Besides the small introduction, subscribers and consulting clients within this management domain have access to:

1. AI Governance Deck – A framework for building responsible, ethical, fair, and transparent AI.

Create the foundation that enables management, monitoring, and control of all AI activities within the organization. The AI governance framework will allow you to define an AI risk management approach and defines methodology for managing and monitoring the AI/ML models in production.

  • AI Governance Storyboard
[infographic]

Further reading

AI Governance

A Framework for Building Responsible, Ethical, Fair, and Transparent AI

Are you ready for AI?

Business leaders must manage the associated risks as they scale their use of AI

In recent years, following technological breakthroughs and advances in development of machine learning (ML) models and management of large volumes of data, organizations are scaling their use of artificial intelligence (AI) technologies.

The use of AI and ML has gained momentum as organizations evaluate the potential applications of AI to enhance the customer experience, improve operational efficiencies, and automate business processes.

Growing applications of AI have reinforced concerns about ethical, fair, and responsible use of the technology that assists or replaces human decision-making.

Implementing AI systems requires careful management of the AI lifecycle, governing data, and machine learning model to prevent unintentional outcomes not only to an organization’s brand reputation but also, more importantly, to workers, individuals, and society. When adopting AI, it is important to have strong ethical and risk management frameworks surrounding its use.

“Responsible AI is the practice of designing, building and deploying AI in a manner that empowers people and businesses, and fairly impacts customers and society – allowing companies to engender trust and scale AI with confidence.” (World Economic Forum)

Regulations and risk assessment tools

Governments around the world are developing AI assessment methodologies and legislation for AI. Here are a couple of examples:

  • Responsible use of artificial intelligence (AI) guiding principles (Canada):
    1. understand and measure the impact of using AI by developing and sharing tools and approaches
    2. be transparent about how and when we are using AI, starting with a clear user need and public benefit
    3. provide meaningful explanations about AI decision-making, while also offering opportunities to review results and challenge these decisions
    4. be as open as we can by sharing source code, training data, and other relevant information, all while protecting personal information, system integration, and national security and defense
    5. provide sufficient training so that government employees developing and using AI solutions have the responsible design, function, and implementation skills needed to make AI-based public services better
  • The Algorithmic Impact Assessment tool (Canada) is used to determine the impact level of an automated decision-system. It defines 48 risk and 33 mitigation questions. Assessment scores consider factors such as systems design, algorithm, decision type, impact, and data.
  • The National AI Initiative Act of 2020 (DIVISION E, SEC. 5001) (US) became law on January 1, 2021. This is a program across the entire Federal government to accelerate AI research and application.
  • Bill C-27, Artificial Intelligence and Data Act (AIDA) (Canada), when passed, would be the first law in Canada regulating the use of artificial intelligence systems.
  • The EU Artificial Intelligence Act (EU) assigns applications of AI to three risk categories: applications and systems that create an unacceptable risk, such as government-run social scoring; high-risk applications, such as a CV-scanning tool that ranks job applicants; and lastly, applications not explicitly listed as high-risk.
  • The FEAT Principles Assessment Methodology was created by the Monetary Authority of Singapore (MAS) in collaboration with other 27 industry partners for financial institutions to promote fairness, ethics, accountability, and transparency (FEAT) in the use of artificial intelligence and data analytics (AIDA).

AI policies around the world

Map of AI policies around the world, marked by circles of varying color and size. The legend on the right indicates '# of AI Policies (2019-2021)' by color.
Source of data: OECD.AI (2021), powered by EC/OECD (2021), database of national AI policies, accessed on 7/09/2022, https://oecd.ai.

The need for AI governance

“To adopt AI, organizations will need to review and enhance their processes and governance frameworks to address new and evolving risks.” (Canadian RegTech Association, Safeguarding AI Use Through Human-Centric Design, 2020)

To ensure responsible, transparent, and ethical AI systems, organizations will need to review existing risk control frameworks and update them to include AI risk management and impact assessment frameworks and processes.

As ML and AI technologies are constantly evolving, the AI governance and AI risk management frameworks will need to evolve to ensure the appropriate safeguards and controls are in place.

This applies not only to the machine learning models and AI system custom built by the organization’s data science and AI team, but it also includes AI-powered vendor tools and technologies. The vendors should be able to explain how AI is used in their products, how the model was trained, and what data was used to train the model.

AI governance enables management, monitoring, and control of all AI activities within an organization.

Stock image of a chip o a circuitboard labelled 'AI'.

Key concepts

Info-Tech Research Group defines the key terms used in this document as follows:

Machine learning systems learn from experience and without explicit instructions. They learn patterns from data, then analyze and make predictions based on past behavior and the patterns learned.

Artificial intelligence is a combination of technologies and can include machine learning. AI systems perform tasks that mimic human intelligence, such as learning from experience and problem solving. Most importantly, AI makes its own decisions without human intervention.

We use the definition of data ethics by Open Data Institute: “Data ethics is a branch of ethics that considers the impact of data practices on people, society and the environment. The purpose of data ethics is to guide the values and conduct of data practitioners in data collection, sharing and use.”

Algorithmic or machine bias is systematic and repeatable errors in a computer system that create unfair outcomes, such as privileging one arbitrary group of users over others. Algorithmic bias is not a technical problem. It’s a social and political problem, and in the context of implementing AI for business benefits, it’s a business problem.

Download the blueprint Mitigate Machine Bias blueprint for detailed discussion on bias, fairness, and transparency in AI systems

Key concepts – explainable, transparent and trustworthy

Responsible AI is the practice of designing, building and deploying AI in a manner that empowers people and businesses and fairly impacts customers and society – allowing companies to engender trust and scale AI with confidence” (CIFAR).

The AI system is considered trustworthy when people understand how the technology works and when we can assess that it’s safe and reliable. We must be able to trust the output of the system and understand how the system was designed, what data was used to train it, and how it was implemented.

Explainable AI, sometimes abbreviated as XAI, refers to the ability to explain how an AI model makes predictions, its anticipated impact, and its potential biases.

Transparency means communicating with and empowering users by sharing information internally and with external stakeholders, including beneficiaries and people impacted by the AI-powered product or service.

68% [of Canadians] are concerned they don’t understand the technology well enough to know the risks.

77% say they are concerned about the risks AI poses to society (TD, 2019)

AI Governance Framework

Monitoring
Monitoring compliance and risk of AI/ML systems/models in production

Tools & Technologies
Tools and technologies to support AI governance framework implementation

Model Governance
Ensures accountability and traceability for AI/ML models

AI Governance Framework with the surrounding 7 headlines and an adjective between each pair: 'Accountable', 'Trustworthy', 'Responsible', 'Ethical', 'Fair', 'Explainable', 'Transparent'. Organization
Structure, roles, and responsibilities of the AI governance organization

Operating Model
How AI governance operates and works with other organizational structures to deliver value

Risk and Compliance
Alignment with corporate risk management and ensuring compliance with regulations and assessment frameworks

Policies/Procedures/ Standards
Policies and procedures to support implementation of AI governance

Implement DevOps Practices That Work

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  • Parent Category Name: Development
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  • In today’s world, business agility is essential to stay competitive. Quick responses to business needs through efficient development and deployment practices are critical for business value delivery.
  • Organizations are looking to DevOps as an approach to rapidly deliver changes, but they often lack the foundations to use DevOps effectively.

Our Advice

Critical Insight

Even in a highly tool-centric view, it is the appreciation of DevOps core principles that will determine your success in implementing its practices.

Impact and Result

  • Understand the basics of DevOps-related improvements.
  • Assess the health and conduciveness of software delivery process through Info-Tech Research Group’s MATURE framework.

Implement DevOps Practices That Work Research & Tools

Start here – read the Executive Brief

Read our concise Executive Brief to find out why you should implement DevOps, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

Besides the small introduction, subscribers and consulting clients within this management domain have access to:

1. Examine your current state

Understand the current state of your software delivery process and categorize existing challenges in it.

  • DevOps Readiness Survey

2. MATURE your delivery lifecycle

Brainstorm solutions using Info-Tech Research Group’s MATURE framework.

  • DevOps Roadmap Template

3. Choose the right metrics and tools for your needs

Identify metrics that are insightful and valuable. Determine tools that can help with DevOps practices implementation.

  • DevOps Pipeline Maturity Assessment

4. Select horizons for improvement

Lay out a schedule for enhancements for your software process to make it ready for DevOps.

[infographic]

Workshop: Implement DevOps Practices That Work

Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

1 Examine Your Current State

The Purpose

Set the context for improvement.

Key Benefits Achieved

Provide a great foundation for an actionable vision and goals that people can align to.

Activities

1.1 Review the outcome of the DevOps Readiness Survey.

1.2 Articulate the current-state delivery process.

1.3 Categorize existing challenges using PEAS.

Outputs

Baseline assessment of the organization’s readiness for introducing DevOps principles in its delivery process

A categorized list of challenges currently evident in the delivery process

2 MATURE Your Delivery Lifecycle

The Purpose

Brainstorm solutions using the MATURE framework.

Key Benefits Achieved

Collaborative list of solutions to challenges that are restricting/may restrict adoption of DevOps in your organization.

Activities

2.1 Brainstorm solutions for identified challenges.

2.2 Understand different DevOps topologies within the context of strong communication and collaboration.

Outputs

A list of solutions that will enhance the current delivery process into one which is influenced by DevOps principles

(Optional) Identify a team topology that works for your organization.

3 Choose the Right Metrics and Tools for Your Needs

The Purpose

Select metrics and tools for your DevOps-inspired delivery pipeline.

Key Benefits Achieved

Enable your team to select the right metrics and tool chain that support the implementation of DevOps practices.

Activities

3.1 Identify metrics that are sensible and provide meaningful insights into your organization’s DevOps transition.

3.2 Determine the set of tools that satisfy enterprise standards and can be used to implement DevOps practices.

3.3 (Optional) Assess DevOps pipeline maturity.

Outputs

A list of metrics that will assist in measuring the progress of your organization’s DevOps transition

A list of tools that meet enterprise standards and enhance delivery processes

4 Define Your Release, Communication, and Next Steps

The Purpose

Build a plan laying out the work needed to be done for implementing the necessary changes to your organization.

Key Benefits Achieved

Roadmap of steps to take in the coming future.

Activities

4.1 Create a roadmap for future-state delivery process.

Outputs

Roadmap for future-state delivery process

Cost-Optimize Your Security Budget

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  • Parent Category Name: Security Strategy & Budgeting
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  • The security budget has been slashed and the team needs to do more with less.
  • Mitigating risk is still the top priority, only now we need to reassess effectiveness and efficiency to ensure we are getting the greatest level of protection for the least amount of money.

Our Advice

Critical Insight

A cost-optimized security budget is one that has the greatest impact on risk for the least amount of money spent.

Impact and Result

  • Focus on business needs and related risks. Review the risk-reduction efficacy of your people, processes, and technology and justify what can be cut and what must stay.
  • Info-Tech will guide you through this process, and by the end of this blueprint you will have a cost-optimized security budget and an executive presentation to explain your revised spending.

Cost-Optimize Your Security Budget Research & Tools

Start here – read the Executive Brief

Read our concise Executive Brief to find out why you should cost-optimize your security budget, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

Besides the small introduction, subscribers and consulting clients within this management domain have access to:

1. Cost-optimize your technology and managed services

This phase will help you assess the efficacy of your current technology and service providers.

  • Threat and Risk Assessment Tool
  • In-House vs. Outsourcing Decision-Making Tool

2. Cost-optimize your staffing

This phase will help you assess if layoffs are necessary.

  • Security Employee Layoff Selection Tool

3. Cost-optimize your security strategy

This phase will help you revise the pending process-based initiatives in your security strategy.

  • Security Cost Optimization Workbook
  • Security Cost Optimization Executive Presentation
[infographic]

Master the Secrets of VMware Licensing to Maximize Your Investment

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  • Parent Category Name: Licensing
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  • A lack of understanding around VMware’s licensing models, bundles, and negotiation tactics makes it difficult to negotiate from a position of strength.
  • Unfriendly commercial practices combined with hyperlink-ridden agreements have left organizations vulnerable to audits and large shortfall payments.
  • Enterprise license agreements (ELAs) come in several purchasing models and do not contain the EULA or various VMware product guide documentation that governs license usage rules and can change monthly.
  • Without a detailed understanding of VMware’s various purchasing models, shelfware often occurs.

Our Advice

Critical Insight

  • Contracts are typically overweighted with a discount at the expense of contractual T&Cs that can restrict license usage and expose you to unpleasant financial surprises and compliance risk.
  • VMware customers almost always have incomplete price information from which to effectively negotiate a “best in class” ELA.
  • VMware has a large lead in being first to market and it realizes that running dual virtualization stacks is complex, unwieldy, and expensive. To further complicate the issues, most skill sets in the industry are skewed towards VMware.

Impact and Result

  • Negotiate desired terms and conditions at the start of the agreement, and prioritize which use rights may be more important than an additional discount percentage.
  • Gather data points and speak with licensing partners to determine if the deal being offered is in fact as great as VMware says it is.
  • Beware of out-year pricing and ELA optimization reviews that may provide undesirable surprises and more spend than was planned.

Master the Secrets of VMware Licensing to Maximize Your Investment Research & Tools

Besides the small introduction, subscribers and consulting clients within this management domain have access to:

1. Manage Your VMware Agreements – Use the Info-Tech tools capture your existing licenses and prepare for your renewal bids.

Use Info-Tech’s licensing best practices to avoid shelfware with VMware licensing and remain compliant in case of an audit.

  • Master the Secrets of VMware Licensing to Maximize Your Investment Storyboard

2. Manage your VMware agreements

Use Info-Tech’s licensing best practices to avoid shelfware with VMware licensing and remain compliant in case of an audit.

  • VMware Business as Usual – Install Base SnS Renewal Only Tool
  • VMware ELA RFQ Template

3. Transition to the VMWare Cloud – Use these tools to evaluate your ELA and vShpere requirements and make an informed choice.

Manage your renewals and transition to the cloud subscription model.

  • VPP Transactional Purchase Tool
  • VMware ELA Analysis Tool
  • vSphere Edition 7 Features List

Infographic

Further reading

Master the Secrets of VMware Licensing to Maximize Your Investment

Learn the essential steps to avoid overspending and to maximize negotiation leverage with VMware.

EXECUTIVE BRIEF

Analyst Perspective

Master the Secrets of VMware Licensing to Maximize Your Investment.

The image contains a picture of Scott Bickley.

The mechanics of negotiating a deal with VMware may seem simple at first as the vendor is willing to provide a heavy discount on an enterprise license agreement (ELA). However, come renewal time, when a reduction in spend or shelfware is needed, or to exit the ELA altogether, the process can be exceedingly frustrating as VMware holds the balance of power in the negotiation.

Negotiating a complete agreement with VMware from the start can save you from an immense headache and unforeseen expenditures. Many VMware customers do not realize that the terms and conditions in the Volume Purchasing Program (VPP) and Enterprise Purchasing Program (EPP) agreements limit how and where they are able to use their licenses.

Furthermore, after the renewal is complete, organizations must still worry about the management of various license types, accurate discovery of what has been deployed, visibility into license key assignments, and over and under use of licenses.

Preventive and proactive measures enclosed within this blueprint will help VMware clients mitigate this minefield of challenges.

Scott Bickley
Practice Lead, Vendor Management
Info-Tech Research Group

Executive Summary

Your Challenge

Common Obstacles

Info-Tech’s Approach

VMware's dominant position in the virtualization space can create uncertainty to your options in the long term as well as the need to understand:

  • The hybrid cloud model.
  • Hybrid VM security and management.
  • New subscription license model and how it affects renewals.

Make an informed decision with your VMware investments to allow for continued ROI.

There are several hurdles that are presented when considering a VMware ELA:

  • Evolving licensing and purchasing models
  • Understanding potential ROI in the cloud landscape
  • Evolving door of corporate ownership

Overcoming these and other obstacles are key to long-term satisfaction with your VMware infrastructure.

Info-Tech has a two-phase approach:

  • Manage your VMware agreements.
  • Plan a transition to the cloud.

A tactical roadmap approach to VMware ELA and the cloud will ensure long-term success and savings.

Info-Tech Insight

VMware customers almost always have incomplete price information from which to effectively negotiate a “best in class” ELA.

Your challenge

VMware's dominant position in the virtualization space can create uncertainty to your options in the long term driven by:

  • VMware’s dominant market position and ownership of the virtualization market, which is forcing customers to focus on managing capacity demand to ensure a positive ROI on every license.
  • The trend toward a hybrid cloud for many organizations, especially those considering using VMware in public clouds, resulting in confusion regarding licensing and compliance scenarios.

ELAs and EPPs are generally the only way to get a deep discount from VMware.

The image contains a pie chart to demonstrate that 85% have answered yes to being audited by VMware for software license compliance.

Common obstacles

There are several hurdles that are presented when considering a VMware ELA.

  • A lack of understanding around VMware’s licensing models, bundles, and negotiation tactics makes it difficult to negotiate from a position of strength.
  • Unfriendly commercial practices combined with hyperlink-ridden agreements have left organizations vulnerable to audits and large shortfall payments.
  • ELAs come in several purchasing models and do not contain the EULA or various VMware product guide documentation that govern license usage rules and can change monthly.

Competition is a key driver of price

The image contains a screenshot of a bar graph to demonstrate virtualization market share % 2022.

Source: Datanyze

Master the Secrets of VMware Licensing to Maximize your Investment

The image contains a screenshot of the Thought model on Master the secrets of VMware Licensing to Maximize your Investment.

Info-Tech’s methodology for Master the Secrets of VMware Licensing to Maximize Your Investment

1. Manage Your VMware Agreements

2. Transition to the VMware Cloud

Phase Steps

1.1 Establish licensing requirements

1.2 Evaluate licensing options

1.3 Evaluate agreement options

1.4 Purchase and manage licenses

1.5 Understand SnS renewal management

2.1 Understand the VMware subscription model

2.2 Migrate workloads and licenses

2.3 Manage SnS and cloud subscriptions

Phase Outcomes

Understanding of your licensing requirements and what agreement option best fits your needs for now and the future.

Knowledge of VMware’s sales model and how to negotiate the best deal.

Knowledge of the evolving cloud subscription model and how to plan your cloud migration and transition to the new licensing.

Insight summary

Overarching insight

With the introduction of the subscription licensing model, VMware licensing and renewals are becoming more complex and require a deeper understanding of the license program options to best manage renewals and cloud deployments as well as to maximize legacy ROI.

Phase 1 insight

Contracts are typically overweighted with a discount at the expense of contractual T&Cs that can restrict license usage and expose you to unpleasant financial surprises and compliance risk.

Phase 1 insight

VMware has a large lead in being first to market and it realizes running dual virtualization stacks is complex, unwieldy, and expensive. To further complicate the issues, most skill sets in the industry are skewed toward VMware.

Phase 2 insight

VMware has purposefully reduced a focus on the actual license terms and conditions; most customers focus on the transactional purchase or the ELA document, but the rules governing usage are on a website and can be changed by VMware regularly.

Tactical insight

Beware of out-year pricing and ELA optimization reviews that may provide undesirable surprises and more spend than was planned.

Tactical insight

Negotiate desired terms and conditions at the start of the agreement, and prioritize which use rights may be more important than an additional discount percentage.

Blueprint deliverables

Each step of this blueprint is accompanied by supporting deliverables to help you accomplish your goals:

VMware ELA Analysis Tool

VMware ELA RFQ Template Tool

VPP Transaction Purchase Tool

VMware ELA Analysis Tool

Use this tool as a template for an RFQ with VMware ELA contracts.

Use this tool to analyze cost breakdown and discount based on your volume purchasing program (VPP) level.

The image contains screenshots of the VMware ELA Analysis Tool. The image contains a screenshot of the VMware ELA RFQ template tool. The image contains a screenshot of the VPP Transaction Purchase Tool.

Key deliverable:

VMware Business as Usual SnS Renewal Only Tool

Use this tool to analyze discounts from a multi-year agreement vs. prepay. See how you can get the best discount.

The image contains screenshots of the VMware Business as Usual SnS Renewal Only Tool.

Blueprint Objectives

The aim of this blueprint is to provide a foundational understanding of VMware’s licensing agreement and best practices to manage them.

Why VMware

What to Know

The Future

VMware is the leader in OS virtualization, however, this is a saturated market, which is being pressured by public and hybrid cloud as a competitive force taking market share.

There are few viable alternatives to VMware for virtualization due to vendor lock-in of existing IT infrastructure footprint. It is too difficult and cost prohibitive to make a shift away from VMware even when alternative solutions are available.

ELAs are the preferred method of contracting as it sets the stage for a land-and-expand product strategy; once locked into the ELA model, customers must examine VMware alternatives with preference or risk having Support and Subscription Services (SnS) re-priced at retail.

VMware does not provide a great deal of publicly available information regarding its enterprise license agreement (ELA) options, leaving a knowledge gap that allows the sales team to steer the customer.

VMware is taking countermeasures against increasing competition.

Recent contract terms changed to eliminate perpetual caps on SnS renewals; they are now tied to a single year of discounted SnS, then they go to list price.

Migration of list pricing to a website versus contract, where pricing can now be changed, reducing discount percentage effectiveness.

Increased audits of customers, especially those electing to not renew an ELA.


Examining VMware’s vendor profile

Turbonomics conducted a vendor profile on major vendors, focusing on licensing and compliance. It illustrated the following results:

The image contains a pie graph to demonstrate that the majority of companies say yes to using license enterprise software from VMware.

The image contains a bar graph to demonstrate what license products organizations use of VMware products.

Source: Turbonomics
N-sample size

Case Study

The image contains a logo for ADP.

INDUSTRY: Finance

SOURCE: VMware.com

“We’ll have network engineers, storage engineers, computer engineers, database engineers, and systems engineers all working together as one intact team developing and delivering goals on specific outcomes.” – Vipul Nagrath, CIO, ADP

Improving developer capital management

Constant innovation helped ADP keep ahead of customer needs in the human resources space, but it also brought constant changes to the IT environment. Internally, the company found it was spending too long working on delivering the required infrastructure and system updates. IT staff wanted to improve velocity for refreshes to better match the needs of ADP developers and encourage continued development innovation.

Business needs

  • Improve turnaround time on infrastructure refreshes to better meet developer roadmaps.
  • Establish an IT culture that works at the global scale of ADP and empowers individual team members.
  • Streamline approach toward infrastructure resource delivery to reduce need for manual management.

Impact

  • Infrastructure resource delivery reduced from 100+ days to minutes, improving ADP developer efficiency.
  • VMware Cloud™ on AWS establishes seamless private and public cloud workflows, fostering agility and innovation.
  • Automating IT management redirects resources to R&D, boosting time to market for new services.

Info-Tech offers various levels of support to best suit your needs

DIY Toolkit

Guided Implementation

Workshop

Consulting

“Our team has already made this critical project a priority, and we have the time and capability, but some guidance along the way would be helpful.” “Our team knows that we need to fix a process, but we need assistance to determine where to focus. Some check-ins along the way would help keep us on track.” “We need to hit the ground running and get this project kicked off immediately. Our team has the ability to take this over once we get a framework and strategy in place.” “Our team does not have the time or the knowledge to take this project on. We need assistance through the entirety of this project.”

Diagnostics and consistent frameworks used throughout all four options

Guided Implementation

What does a typical GI on this topic look like?

Phase 1 Phase 2 Phase 3

Call #1: Discuss scope requirements, objectives, and your specific challenges.

Call #2: Assess the current state.

Determine licensing position.

Call #3: Complete a deployment count, needs analysis, and internal audit.

Call #4: Review findings with analyst:

  • Review licensing options.
  • Review licensing rules.
  • Review contract option types.

Call #5: Select licensing option. Document forecasted costs and benefits.

Call #6: Review final contract:

  • Discuss negotiation points.
  • Plan a roadmap for SAM.

Call #7: Negotiate final contract. Evaluate and develop a roadmap for SAM.

A Guided Implementation (GI) is a series of calls with an Info-Tech analyst to help implement our best practices in your organization.

A typical GI is between 2 to 6 calls over the course of 1 to 2 months.

Phase # 1

Manage Your VMware Agreements

Phase 1

Phase 2

1.1 Establish licensing requirements

1.2 Evaluate licensing options

1.3 Evaluate agreement options

1.4 Purchase and manage licenses

2.1 Understand the VMware subscription model

2.2 Migrate workloads and licenses

2.3 Discuss the VMware sales approach

2.4 Manage SnS and cloud subscriptions

This phase will walk you through the following activities:

  • Understanding the VMware licensing model
  • Understanding the license agreement options
  • Understanding the VMware sales approach

This phase will take you thorough:

  • The new VMware subscription movement to the cloud
  • How to prepare and migrate
  • Manage your subscriptions efficiently

1.1 Establish licensing requirements

VMware has greatly improved the features of vSphere over time.

vSphere Main Editions Overview

  • vSphere Standard – Provides the basic features for server consolidation. A support and subscription contract (SnS) is mandatory when purchasing the vSphere Standard.
  • vSphere Enterprise Plus – Provides the full range of vSphere features. A support and subscription contract (SnS) is mandatory when purchasing the Enterprise Plus editions.
  • vSphere Essentials kit – The Essentials kit is an all-in-one solution for small environments with up to three hosts (2 CPUs on each host). Support is optional when purchasing the Essentials kit and is available on a per-incident basis.
  • vSphere Essentials Plus kit – This is similar to the Essentials kit and provides additional features such as vSphere vMotion, vSphere HA, and vSphere replication. A support and subscription contract (SnS) is sold separately, and a minimum of one year of SnS is required.

Review vSphere Edition Features

The image contains a screenshot to review the vSphere Edition Features.

Download the vSphere Edition 7 Features List

1.2 Evaluate licensing options

VMware agreement types

Review purchase options to align with your requirements.

Transactional VPP EPP ELA

Transactional

Entry-level volume license purchasing program

Mid-level purchasing program

Highest-level purchasing program

  • Purchasing in this model is not recommended for business purposes unless very infrequent and low quantities.
  • 250 points minimum
  • Four tiers of discounts
  • Rolling eight-quarter points accumulation period
  • Discounts on license only

Deal size of initial purchase typically is:

  • US$250K MSRP License + SnS (2,500 tokens)
  • Exceptions do exist with purchase volume

Minimum deal size of top-up purchase:

  • US$50K MSRP License + SnS (500 tokens)
  • Initial purchase determines token level
  • Three-year term

Minimum deal size of initial purchase:

  • US$150K-$250K
  • Discounted licenses and SnS through term of contract
  • Single volume license key
  • No final true-up
  • Global deployment rights and consolidation of multiple agreements

1.2.1 The Volume Purchasing Program (VPP)

This is the entry-level purchasing program aimed at small/mid-sized organizations.

How the program works

  • The threshold to be able to purchase from the VPP program is 250 points minimum, equivalent to $25,000.
  • Discounts attained can only be applied to license purchases. They do not apply to service and support/renewals. Discounts range from 4% to 12%.
  • For the large majority of products 1 VPP point = ~$100.
    • Point values will be the same globally.
    • Point ratios may vary over time as SKUs are changed.
    • Points are valid for two years.

Benefits

  • Budget predictability for two years.
  • Simple license purchase process.
  • Receive points on qualifying purchases that accumulate over a rolling eight-quarter period.
  • Online portal for tracking purchases and eligible discounts.
  • Global program where affiliates can purchase from existing contract.

VPP Point & Discount Table

Level

Point Range

Discount

1

250-599

4%

2

600-999

6%

3

1,000-1,749

9%

4

1,750+

12%

Source: VMware Volume Purchasing Program

1.2.2 Activity VPP Transactional Purchase Tool

1-3 hours

Instructions:

  1. Use the tool to analyze the cost breakdown and discount based on your Volume Purchasing Program level.
  2. On tab 1, Enter SnS install base renewal units and or new license details.
  3. Review tab 2 for Purchase summary.

The image contains a screenshot of the VPP Transactional Purchase Tool.

Input Output
  • SnS renewal details
  • New license requirements and pricing
  • Transaction purchase summary
  • Estimated VPP purchase level
Materials Participants
  • Current VMware purchase orders
  • Any SnS renewal requirements
  • Transaction Purchase Tool
  • Procurement
  • Vendor Management
  • Licensing Admin

Download the VPP Transactional Purchase Tool

1.3 Evaluate agreement options

Introduction to EPP and ELA

What to know when using a token/credit-based agreement.

Token/credit-based agreements carry high risk as customers are purchasing a set number of tokens/credits to be redeemed during the ELA term for licenses.

  • Tokens/credits that are not used during the ELA term expire and become worthless.
  • By default in most agreements (negotiation dependent), tokens/credits are tied to pricing maintained by VMware on its website that is subject to change (increase usually), resulting in a reduced value for the tokens/credits.
    • Therefore, it is necessary to negotiate to have current list prices for all products/versions included in the ELA to prevent price increases while in the current ELA term.
  • Token-based agreements may come with a lower overall discount level as VMware is granting more flexibility in terms of the wider product selection offered, vendor cost of overhead to manage the redemption program, currency exchange risks, and more complex revenue recognition headaches.

1.3.1 The Enterprise Purchasing Program (EPP)

This is aimed at mid-tier customers looking for flexibility with deeper discounting.

How the program works

  • Token-based program in which tokens are redeemed for licenses and/or SnS.
    • Tokens can be added at any time to active fund.
    • Token usage is automatically tracked and reported.
  • Minimum order of 2,500 tokens, equivalent to $250,000 (1 token=$100).
    • Exceptions have been made, allowing for lower minimum spends.
  • Restricted to specific regions, not a global agreement.
  • Self-service portal for access to license keys and support entitlements.
  • Deeper discounting than the VMware Volume Purchase Program.
  • EPP initial purchase gets VPP L4 for four years.

Benefits

  • Able to mix and match VMware products, manage licenses, and adjust deployment strategy.
  • Prices are protected for term of the EPP agreement.
  • Number of tokens needed to obtain a product or SnS are negotiated at the start of the contract and fixed for the term.
  • SnS is co-termed to the EPP term.
  • Ability to purchase new products that become available at a future date and are listed on the EPP Eligibility Matrix.

EPP Level & Point Table

Level

Point Range

7

2,500-3,499

8

3,500-4,499

9

4,500-5,999

10

6,000+

Source: VMware Volume Purchasing Program

1.3.2 The ELA is aimed at large global organizations, offering the deepest discounts with operational benefits and flexibility

What is an ELA?

  • The ELA agreement provides the best vehicle for global enterprises to obtain maximum discounts and price-hold protection for a set period of time. Discounts and price holds are removed once an ELA has expired.
  • The ELA minimum spend previously was $500,000. Purchase volume now generally starts at $250K total spend with exceptions and, depending on VMware, it may be possible to attain for $150K in net-new license spend.

Key things to know

  • Customers pay up front for license and SnS rights, but depending on the deployment plans, the value of the licenses is not realized and/or recognized for up to two years after point of purchase.
  • License and SnS is paid up front for a three-year period in most ELAs, although a one- or two-year term can be negotiated.
  • Licenses not deployed in year one should be discounted in value and drive a re-evaluation of the ELA ROI, as even heavily discounted licenses that are not used until year three may not be such a great deal in retrospect.
    • Use a time value of money calculation to arrive at a realistic ROI.
    • Partner with Finance and Accounting to ensure the ROI also clears any Internal Hurdle Rate (IHR).
    • Share and strategically position your IHR with VMware and resellers to ensure they understand the minimum value an ELA deal must bring to the table.
  • Organizational changes, such as merger, acquisition, and divestiture (MAD) activities, may result in the customer paying for license rights that can no longer be used and/or require a renegotiated ELA.

Info-Tech Insight

If a legacy ELA exists that has “deploy or lose” language, engage VMware to recapture any lost license rights as VMware has changed this language effective with 2016 agreements and there is an “appeals” process for affected customers.

1.3.3 Select the best ELA variant to match your specific demand profile and financial needs

The advantages of an ELA are:

  • Maximum discount level + price protection
  • SnS discounted at % of net license fee
  • Sole option for global use territory rights

General disadvantages are:

  • Term lock-in with SnS for three years
  • Pay up front and if defer usage, ROI drops
  • Territory rights priced at a premium versus domestic use rights

Type of ELAs

ELA Type

Description

Pros and Cons

Capped (max quantities)

Used to purchase a specific quantity and type of license.

Pro – Clarity on what will be purchased

Pro – Lower risk of over licensing

Con – Requires accurate forecasting

All you can eat or unlimited

Used to purchase access to specified products that can be deployed in unlimited quantities during the ELA term.

Pro – Acquire large quantity of licenses

Pro – Accurate forecasting not critical

Con – Deployment can easily exceed forecast, leading to high renewal costs

Burn-down

A form of capped ELA purchase that uses prepaid tokens that can be used more flexibly to acquire a variety of licenses or services. This can include the hybrid purchasing program (HPP) credits. However, the percentage redeemable for VMware subscription services may be limited to 10% of the MSRP value of the HPP credit.

Pro – Accurate demand forecast not critical

Pro – Can be used for products and services

Con – Unused tokens or credits are forfeited

True-up

Allows for additional purchases during the ELA term on a determined schedule based on the established ELA pricing.

Pro – Consumption payments matched after initial purchase

Pro – Accurate demand forecast not critical

Con – Potentially requires transaction throughout term

1.4 Purchase and manage licenses

Negotiating ELA terms and conditions

Editable copies of VMware’s license and governance documentation are a requirement to initiate the dialogue and negotiation process over T&Cs.

VMware’s licensing is complex and although documentation is publicly available, it is often hidden on VMware’s website.

Many VMware customers often overlook reviewing the license T&Cs, leaving them open to compliance risks.

It is imperative for customers to understand:

  • Product definition for licensing of each acquired product
  • Products included by bundle
  • Use restrictions:
    • The VMware Product Guide, which includes information about:
      • ELA Order Forms, Amendments, Exhibits, EULA, Support T&Cs, and other policies that add dozens of pages to a contractual agreement.
      • All of these documents are web based and can change monthly; URL links in the contract do not take the user to the actual document but a landing page from which customers must find the applicable documents.
    • Obtain copies of ALL current documents at the time of your order and keep as a reference in the CLM and SAM systems.

Build in time to obtain, review, and negotiate these documents (easily weeks to months).

1.4.1 Negotiating ELA terms and conditions specifics

License and Deployment

  • Review perpetual use rights for all licenses purchased under the ELA (exception being subscription services).
  • Carefully scrutinize contract language for clearly defined deployment rights.
    • Some agreements contain language that terminates the use rights for licenses not deployed by the end of the ELA term.
  • While older contracts would frequently contain clearly defined token values and product prices for the ELA term, VMware has moved away from this process and now refers to URL links for current MSRP pricing.

Use Rights

  • The customer’s legal entities and territories listed in the contract are hard limits on the license usage via the VMware Product Guide definitions. Global use rights are not a standard license grant with VMware license agreement by default. Global rights are usually tied to an ELA.
  • VMware audits most aggressively against violations of territory use rights and will use the non-compliance events to resolve the issue via a commercial transaction.
    • Negotiate for assignment rights with no strings attached in terms of fees or multi-party consent by future affiliates or successors to a surviving entity.
  • Extraordinary Corporate Transaction clause: VMware’s standard language prevents customers from using licenses within the ELA for any third party that becomes part of customer’s business by way of acquisition, merger, consolidation, change of control, reorganization, or other similar transaction.
    • Request VMware to drop this language.
  • Include any required language pertaining to MAD events as default language will not allow for transfer or assignment of license rights.

Checklist of necessary information to negotiate the best deal

Product details that go beyond the sales pitch

  • Product family
  • Unique product SKU for license renewal
  • Part description
  • Current regional or global price list
  • One and three-year proposal for SnS renewals including new license and SnS detail
  • SnS term dates
  • Discount or offered prices for all line items (global pricing is generally ~20% higher than US pricing)

Different support levels (e.g. basic, enterprise, per incident)

  • Standard pricing:
    • Basic Support = 21% of current list price (12x5)
    • Production Support = 25% of current list price (24x7 for severity 1 issues) – defined in VMware Support and Subscription Services T&Cs; non-severity 1 issues are 12x5

Details to ensure the product being purchased matches the business needs

  • Realizing after the fact the product is insufficient with respect to functional requirements or that extra spend is required can be frustrating and extend expected timelines

SnS renewals pricing is based on the (1) year SnS list price

  • This can be bundled for a multi-year discounted SnS rate (can result in 12%+ under VPP)

Governing agreements, VPP program details

  • Have a printed copy of documents that are URL links, which VMware can change, allowing for surprises or unexpected changes in rules

1.4.2 Activity VMware ELA Analysis Tool

2-4 hours

Instructions:

  1. As a group, review the various RFQ responses. Identify top three proposals and start to enter proposal details into the VPP Prepay or ELA tabs of the analysis tool.
  2. Review savings in the ELA Offer Analysis tab.

The image contains screenshots of the VMware ELA Analysis Tool.

Input Output
  • RFQ requirements data
  • RFQ response data
  • Analysis of ELA proposals
  • ELA savings analysis
Materials Participants
  • RFQ response documents
  • ELA Analysis Tool
  • IT Leadership
  • Procurement
  • Vendor Management

Download the VMware ELA Analysis Tool

1.4.3 Negotiating ELA terms and conditions specifics: pricing, renewal, and exit

VMware does not offer price protection on future license consumption by default.

Securing “out years” pricing for SnS or the cost of SnS is critical or it will default to a set percentage (25%) of MSRP, removing the ELA discount.

Typically, the out year is one year; maximum is two years.

Negotiate the “go forward” SnS pricing post-ELA term as part of the ELA negotiations when you have some leverage.

Default after (1) out year is to rise to 25% of current MSRP versus as low as 20% of net license price within the ELA.

Carefully incorporate the desired installed-base licenses that were acquired pre-ELA into the agreement, but ensure unwanted licenses are removed.

Ancillary but binding support policies, online terms and conditions, and other hyperlinked documentation should be negotiated and incorporated as part of the agreement whenever possible.

1.4.4 Find the best reseller partner

Seek out a qualified VMware partner that will work with you and with your interest as a priority:

  1. Resellers, at minimum, should have achieved an enterprise-level rating, as these partners can offer the deepest discounts and have more clout with VMware.
  2. Select your reseller prior to engaging in any RFX acquisition steps. Verify they are enterprise level or higher AND secure their written commitment to maximum pass-through of the discounting provided to them by VMware.
  3. Document and prioritize key T&Cs for your ELA and submit to your sales team along with a requirement and timeline for their formal response. Essentially, this escalates outside of the VMware process and disrupts the status quo. Ideally this will occur in advance of being presented a contract by VMware and be pre-emptive in nature.
  4. If applicable and of benefit or a high priority, seek out a reseller that is willing to finance the VMware upfront payment cost at a low or no interest rate.
  5. It will be important to have ELA-level deals escalated to higher levels of authority to obtain “best in class” discount levels, above and beyond those prescribed in the VMware sales playbook.
  6. VMware’s standard process is to “route” customers through a pre-defined channel and “deal desk” process. Preferred pricing of up to an additional 10% discount is reserved for the first reseller that registers the deal with VMware, with larger discounts reserved for the Enterprise and Premium partners. Additional discounts can be earned if the deal closes within specified time periods (First Deal Registration).

1.4.5 Activity VMware ELA RFQ Template

1-3 hours

Use this tool for as a template for an RFQ with VMware ELA contracts.

  1. For SnS renewals that contain no new licenses, state that the requirement for award consideration is the provisioning of all details for each itemized SnS renewal product code corresponding to all the licenses of your installed base. The details for the renewals are to be placed in Section 1 of the template.
  2. SnS Renewal Options: Info-Tech recommends that you ask for one- and three-year SnS renewal proposals, assuming these terms are realistic for your business requirements. Then compare your SnS BAU costs for these two options against ELA offers to determine the best choice for your renewal.

The image contains a screenshot of the VMware ELA RFQ Template.

Input Output
  • Renewing SnS data
  • Agreement type options
  • Detailed list of required licenses
  • Summary list of SnS requirements
Materials Participants
  • RFQ Template
  • SnS renewal summary
  • New license/subscription details
  • IT Leadership
  • Vendor Management
  • Procurement

Download the VMware ELA RFQ Template

1.4.6 Consider your path forward

Consider your route forward as contract commitments, license compliance, and terms and conditions differ in structure to perpetual models previously used.

  • Are you able to accurately discover VMware licensing within your environment?
  • Is licensing managed for compliance? Are internal audits conducted so you have accurate results?
  • Have the product use rights been examined for terms and conditions such as geographic rights? Some T&Cs may change over time due to hyperlinked references within commercial documents.
  • How are Oracle and SQL being used within your VMware environment? This may affect license compliance with Oracle and Microsoft in virtualized environments.
  • Prepare for the Subscription model; it’s here now and will be the lead discussion with all VMware reps going forward.

Shift to Subscription

  1. With the $64bn takeover by Broadcom, there will be a significant shift and pressure to the subscription model.
  2. Broadcom has significant growth targets for its VMware acquisition that can only be achieved through a strong press to a SaaS model.

Info-Tech Insight

VMware has a license cost calculator and additional licensing documents that can be used to help determine what spend should be.

Phase # 2

Transition to the VMware Cloud

Phase 1

Phase 2

1.1 Establish licensing requirements

1.2 Evaluate licensing options

1.3 Evaluate agreement options

1.4 Purchase and manage licenses

2.1 Understand the VMware subscription model

2.2 Migrate workloads and licenses

2.3 Discuss the VMware sales approach

2.4 Manage SnS and cloud subscriptions

This phase will walk you through the following activities:

  • Understand the VMware licensing model
  • Understand the license agreement options
  • Understand the VMware sales approach

This phase will take you thorough:

  • The new VMware subscription movement to the cloud
  • How to prepare and migrate
  • Manage your subscriptions efficiently

2.1 Understand the VMware subscription model

VMware Cloud Universal

  • VMware Cloud Universal unifies compute, network, and storage capabilities across infrastructures, management, and applications.
  • Take advantage of financial and cloud management flexibility by combining on-premises and SaaS capabilities for automation, operations, log analytics, and network visibility across your infrastructure.
  • Capitalize on VMware knowledge by integrating proven migration methods and plans across your transformation journey such as consumption strategies, business outcome workshops, and more.
  • Determine your eligibility to earn a one-time discount with this exclusive benefit designed to offset the value of your current unamortized VMware on-premises license investments and then reallocate toward your multi-cloud initiatives.

2.2 Migrate workloads and licenses to the cloud

There are several cloud migration options and solutions to consider.

  • VMware Cloud offers solutions that can provide a low-cost path to the cloud that will help accelerate modernization.
  • There are also many third-party solution providers who can be engaged to migrate workloads and other infrastructure to VMware Cloud and into other public cloud providers.
  • VMware Cloud can be deployed on many IaaS providers such as AWS, Azure, Google, Dell, and IBM.

VMware Cloud Assist

  1. Leverage all available transition funding opportunities and any IaaS migration incentives from VMware.
  2. Learn and understand the value and capabilities of VMware vRealize Cloud Universal to help you transition and manage hybrid infrastructure.

2.2.1 Manage your VMware cloud subscriptions

Use VMware vRealize to manage private, public, and local environments.

Combine SaaS and on-premises capabilities for automation, operations, log analytics, network visibility, security, and compliance into one license.

The image contains a screenshot of a diagram to demonstrate VMware cloud subscriptions.

2.3 The VMware sales approach

Understand the pitch before entering the discussion

  1. VMware will present a PowerPoint presentation proposal comparing a Business-as-Usual (BAU) scenario versus the ELA model.
  2. Critical factors to consider if considering the proposed ELA are growth rate projections, deployment schedule, cost of non-ELA products/options, shelf-ware, and non-ELA discounts (e.g. VPP, multi-year, or pre-paid).
  3. Involving VMware’s direct account team along with your reseller in the negotiations can be beneficial. Keep in mind that VMware ultimately decides on the final price in terms of the discount that is passed through. Ensure you have a clear line of sight into how pricing is determined.
  4. Explore reseller incentives and promotional programs that may provide for deeper than normal discount opportunities.

INFO-TECH TIP: Create your own assumptions as inputs into the BAU model and then evaluate the ELA value proposition instead of depending on VMware’s model.

2.4 Manage SnS and cloud subscriptions

The new subscription model is making SnS renewal more complex.

  • Start renewal planning four to six months prior to anniversary.
  • Work closely with your reseller on your SnS renewal options.
  • Request “as is” versus subscription renewal proposal from reseller or VMware with a “savings” component.
  • Consider and review multi-year versus annual renewal; savings will differ.
  • For the Subscription transition renewal model, ensure that credits for legacy licensing is provided.
  • Negotiate cloud transition investments and incentives from VMware.

What information to collect and how to analyze it

  • Negotiating toward preferred terms on SnS is critical, more so than when new license purchases are made, as approximately 75-80% of server virtualization are at x86 workloads, where maintenance revenue is a larger source of revenue for VMware than new license sales.
  • All relevant license and SnS details must be obtained from VMware to include Product Family, Part Description, Product Code (SKU), Regional/Global List Price, SnS Term Dates, and Discount Price for all new licenses.
  • VMware has all costs tied to the US dollar; you must calculate currency conversion into ROI models as VMware does not adjust token values of products across geographies or currency of purchase. The token to dollar value by product SKU is locked for the three-year term. This translates into a variable cost model depending on how local currency fluctuates against the US dollar; time the initial purchase to take this into consideration, if applicable.
  • Products purchased based on MSRP price with each token contains a value of US$100. Under the Hybrid Purchasing Program (HPP) credit values and associated buying power will fluctuate over the term as VMware reserves the right to adjust current list prices. Consider locking in a set product list and pricing versus HPP.
  • Take a structured approach to discover true discounts via the use of a tailored RFQ template and options model to compare and contrast VMware ELA proposals.

Use Info-Tech Research Group’s customized RFQ template to discover true discount levels and model various purchase options for VMware ELA proposals.

The image contains a screenshot of the VMware RFQ Template Tool.

Summary of accomplishment

Knowledge Gained

  • The key pieces of licensing information that should be gathered about the current state of your own organization.
  • An in-depth understanding of the required licenses across all of your products.
  • Clear methodology for selecting the most effective contract type.
  • Development of measurable, relevant metrics to help track future project success and identify areas of strength and weakness within your licensing program.

Processes Optimized

  • Senior leaders in IT now have a clear understanding of the importance of licensing in relation to business objectives.
  • Understanding of the various licensing considerations that need to be made.
  • Contract negotiation.

Related Info-Tech Research

Prepare for Negotiations More Effectively

  • IT budgets are increasing, but many CIOs feel their budgets are inadequate to accomplish what is being asked of them.
  • Eighty percent of organizations don’t have a mature, repeatable, scalable negotiation process.
  • Training dollars on negotiations are often wasted or ineffective.

Price Benchmarking & Negotiation

You need to achieve an objective assessment of vendor pricing in your IT contracts, but you have limited knowledge about:

  • Current price benchmarking on the vendor.
  • Pricing and negotiation intelligence.
  • How to secure a market-competitive price.
  • Vendor pricing tiers, models, and negotiation tactics.

VMware vRealize Cloud Management

VMware vCloud Suite is an integrated offering that brings together VMware’s industry-leading vSphere hypervisor and VMware vRealize Suite multi-vendor hybrid cloud management platform. VMware’s new portable licensing units allow vCloud Suite to build and manage both vSphere-based private clouds and multi-vendor hybrid clouds.

Bibliography

Barrett, Alex. “vSphere and vCenter licensing and pricing explained -- a VMware license guide.” TechTarget, July 2010. Accessed 7 May 2018.
Bateman, Kayleigh. “VMware licensing, pricing and features mini guide.” Computer Weekly, May 2011. Accessed 7 May 2018.
Blaisdell, Rick. “What Are The Common Business Challenges The VMware Sector Faces At This Point In Time?” CIO Review, n.d. Accessed 7 May 2018.
COMPAREX. “VMware Licensing Program.” COMPAREX, n.d. Accessed 7 May 2018.
Couesbot, Erwann. “Using VMware? Oracle customers hate this licensing pitfall.” UpperEdge, 17 October 2016. Accessed 7 May 2018.
Crayon. “VMware Licensing Programs.” Crayon, n.d. Accessed 7 May 2018.
Datanyze." Virtualization Software Market Share.” Datanyze, n.d. Web.
Demers, Tom. “Top 18 Tips & Quotes on the Challenges & Future of VMware Licensing.” ProfitBricks, 1 September 2015. Accessed 7 May 2018.
Fenech, J. “A quick look at VMware vSphere Editions and Licensing.” VMware Hub by Altaro, 17 May 2017. Accessed 7 May 2018.
Flexera. “Challenges of VMware Licensing.” Flexera, n.d. Accessed 5 February 2018.
Fraser, Paris. “A Guide for VMware Licensing.” Sovereign, 11 October 2016. Accessed 7 May 2018.
Haag, Michael. “IDC Data Shows vSAN is the Largest Share of Total HCI Spending.” VMware Blogs, 1 December 2017. Accessed 7 May 2018.
Kealy, Victoria. “VMware Licensing Quick Guide 2015.” The ITAM Review, 17 December 2015. Accessed 7 May 2018.
Kirsch, Brian. “A VMware licensing guide to expanding your environment.” TechTarget, August 2017. Accessed 7 May 2018.
Kirupananthan, Arun. “5 reasons to get VMware licensing right.” Softchoice, 16 April 2018. Accessed 7 May 2018.
Knorr, Eric. “VMware on AWS: A one-way ticket to the cloud.” InfoWorld, 17 October 2016. Accessed 7 May 2018
Leipzig. “Help, an audit! License audits by VMware. Are you ready?” COMPAREX Group, 2 May 2016. Accessed 7 May 2018.
Mackie, Kurt. “VMware Rips Microsoft for Azure “Bare Metal” Migration Solution.” Redmond Magazine, 27 November 2017. Accessed 7 May 2018.
Micromail. “VMware vSphere Software Licensing.” Micromail, n.d. Accessed 7 May 2018.
Microsoft Corportation. “Migrating VMware to Microsoft Azure” Microsoft Azure, November 2017. Accessed 7 May 2018.
Peter. “Server Virtualization and OS Trends.” Spiceworks, 30 August 2016. Accessed 7 May 2018.
Rich. “VMware running on Azure.” The ITAM Review, 28 November 2017. Accessed 7 May 2018.
Robb, Drew. “Everything you need to know about VMware’s licensing shake up.” Softchoice, 4 March 2016. Accessed 7 May 2018.
Rose, Brendan. “How to determine which VMware licensing option is best.” Softchoice, 28 July 2015. Accessed 7 May 2018.
Scholten, Eric. “New VMware licensing explained.” VMGuru, 12 July 2011. Accessed 7 May 2018.
Sharwood, Simon. “Microsoft to run VMware on Azure, on bare metal. Repeat. Microsoft to run VMware on Azure.” The Register, 22 November 2017. Accessed 7 May 2018.
Siebert, Eric. “Top 7 VMware Management Challenges.” Veeam, n.d. Web.
Smith, Greg. “Will The Real HCI Market Leader Please Stand Up?” Nutanix, 29 September 2017. Accessed 7 May 2018.
Spithoven, Richard. “Licensing Oracle software in VMware vCenter 6.0.” LinkedIn, 2 May 2016. Accessed 7 May 2018.
VMTurbo, Inc. “Licensing, Compliance & Audits in the Cloud Era.” Turbonomics, November 2015. Web.
VMware. “Aug 1st – Dec 31st 2016 Solution Provider Program Requirements & Incentives & Rewards.” VMware, n.d. Web.
VMware. “Global Support and Subscription Services “SnS” Renewals Policy.” VMware, n.d. Web.
VMware. “Support Policies.” VMware, n.d. Accessed 7 May 2018.
VMware. “VMware Cloud Community.” VMware Cloud, n.d. Accessed 7 May 2018.
VMware. “VMware Cloud on AWS” VMware Cloud, n.d. Accessed 7 May 2018.
VMware. “VMware Enterprise Purchasing Program.” VMware, 2013. Web.
VMware. “VMware Product Guide.” VMware, May 2018. Web.
VMware. “VMware Volume Purchasing Program.” VMware, April 2019. Web.
VMware. "VMware Case Studies." VMware, n.d. Web.
Wiens, Rob. “VMware Enterprise Licensing – What You Need To Know. House of Brick, 14 April 2017. Accessed 7 May 2018

Manage Third-Party Service Security Outsourcing

  • Buy Link or Shortcode: {j2store}539|cart{/j2store}
  • member rating overall impact: N/A
  • member rating average dollars saved: N/A
  • member rating average days saved: N/A
  • Parent Category Name: Security Processes & Operations
  • Parent Category Link: /security-processes-and-operations
  • A lack of high-skill labor increases the cost of internal security, making outsourcing more appealing.
  • It is unclear what processes could or should be outsourced versus what functions should remain in-house.
  • It is not feasible to have 24/7/365 monitoring in-house for most firms.

Our Advice

Critical Insight

  • You are outsourcing support, not accountability, unless you preface that with your customer.
  • For most of you, you won’t have a choice – you’ll have to outsource high-end security skills to meet future needs.
  • Third-party service providers may be able to more effectively remediate threats because of their large, disparate customer base and wider scope.

Impact and Result

  • Documented obligations and processes. This will allow you to determine which solution (outsourcing vs. insourcing) allows for the best use of resources, and maintains your brand reputation.
  • A list of variables and features to rank potential third-party providers vs. internal delivery to find which solution provides the best fit for your organization.
  • Current limitations of your environment and the limitations of third parties identified for the environments you are looking to mature.
  • Security responsibilities determined that can be outsourced, and which should be outsourced in order to gain resource allocation and effectiveness, and to improve your overall security posture.
  • The limitations or restrictions for third-party usage understood.

Manage Third-Party Service Security Outsourcing Research & Tools

Start here – read the Executive Brief

Read our concise Executive Brief to understand how to avoid common mistakes when it comes to outsourcing security, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

Besides the small introduction, subscribers and consulting clients within this management domain have access to:

1. What to outsource

Identify different responsibilities/functions in your organization and determine which ones can be outsourced. Complete a cost analysis.

  • Manage Third-Party Service Security Outsourcing – Phase 1: What to Outsource
  • Insourcing vs. Outsourcing Costing Tool

2. How to outsource

Identify a list of features for your third-party provider and analyze.

  • Manage Third-Party Service Security Outsourcing – Phase 2: How to Outsource
  • MSSP Selection Tool
  • Checklist for Third-Party Providers

3. Manage your third-party provider

Understand how to align third-party providers to your organization.

  • Manage Third-Party Service Security Outsourcing – Phase 3: Manage Your Third-Party Provider
  • Security Operations Policy for Third-Party Outsourcing
  • Third-Party Security Policy Charter Template
[infographic]

Implement a Transformative IVR Experience That Empowers Your Customers

  • Buy Link or Shortcode: {j2store}68|cart{/j2store}
  • member rating overall impact: 8.5/10 Overall Impact
  • member rating average dollars saved: $6,499 Average $ Saved
  • member rating average days saved: 15 Average Days Saved
  • Parent Category Name: Development
  • Parent Category Link: /development
  • Today’s customers expect a top-tier experience when interacting with businesses.
  • The advancements in IVR technology mean that IT departments are managing added complexity in drafting a strategy for a top-tier IVR approach.
  • Implementing best practices and the right enabling technology stack is critical to supporting world-class customer experience through IVR.

Our Advice

Critical Insight

  • Don’t assume that contact centers and IVR systems are relics of the past. Customers still look to phone calls as being the most effective way to get a fast answer.
  • Tailor your IVR system for your customers. There is no “one-size-fits-all” approach – understand your key customer demographics and support their experience by implementing the most effective strategies for them.
  • Don’t buy best of breed, buy best for you. Base your enabling technology selection on your requirements and use cases, not on the latest industry trends and developments.

Impact and Result

  • Before selecting and deploying technology solutions, create a database of common customer pain points and FAQs to act as an outline for the call flow tree.
  • Understand and apply operational best practices, such as ensuring proper call menu organization and using self-service applications, to improve IVR metrics and, ultimately, the customer experience.
  • Understand emerging technologies and evolving trends in the IVR space, including natural language processing and integrating your IVR with other essential enterprise applications (e.g. customer relationship management platforms).

Implement a Transformative IVR Experience That Empowers Your Customers Research & Tools

Besides the small introduction, subscribers and consulting clients within this management domain have access to:

1. Transformative IVR Experience Deck – A deck outlining the best strategies and enabling technologies to implement in your IVR approach to improve your customer experience.

This storyboard offers insight into impactful strategies and beneficial enabling technologies to implement in your IVR approach to improve your customers’ experience and to reduce the load on your support staff. This deck outlines IT’s role in the IVR development process, offering insight into how to develop an effective IVR call flow and providing details on relevant enabling technologies to consider implementing to further improve your offering.

  • Implement a Transformative IVR Experience That Empowers Your Customers – Phases 1-4

2. IVR Call Flow Template – A template designed to help you build an effective call flow tree by providing further insight into how to better understand your customers.

This template demonstrates an ideal IVR approach, outlining a sample call flow for a telecommunications company designed to meet the needs of a curated customer persona. Use this template to gain a better understanding of your own key customers and to construct your own call flow tree.

  • Create an IVR Call Flow That Empowers Your Customers
[infographic]

Further reading

Implement a Transformative IVR Experience That Empowers Your Customers

Learn the strategies that will allow you to develop an effective interactive voice response (IVR) framework that supports self-service and improves customer experience.

Stop! Are you ready for this project?

This Research Is Designed For:

  • Business analysts, application directors/managers, and customer service leaders tasked with developing and executing a technology enablement strategy for optimizing their contact center approach.
  • Any organization aiming to improve its customer experience by implementing a customer-centric approach to over-the-phone service via an IVR system.

This Research Will Help You:

  • Adopt the best strategies for outlining an effective IVR approach and for transforming an existing IVR system.
  • Improve customer experience and ultimately customer satisfaction by enabling you to create a more efficient IVR call flow tree.
  • Select the proper IVR strategies to focus on based on the maturity level of your organization's call center.
  • Review the "art of the possible" and learn of the latest developments in successful IVR execution.
  • Learn IT's role in developing a successful IVR system and in developing a technology strategy that optimizes your IVR approach.

Executive Summary

Your Challenge

  • Today's customers expect a top-tier experience when interacting with businesses.
  • The advancements in IVR technology mean that IT departments are managing added complexity in drafting a strategy for a top-tier IVR approach.
  • Implementing best practices and the right enabling technology stack is critical to supporting world-class customer experience through IVR.

Common Obstacles

  • Many organizations do not have a clear understanding of customers' drivers for contacting their IVR.
  • As many contact centers look to improve the customer experience, the need for an impactful IVR system has markedly increased. The proliferation of recommendations for IVR best practices and related technologies has made it difficult to identify and implement the right approach.
  • With a growing number of IVR-related requests, IT must be prepared to speak intelligently about requirements and the "art of the possible."

Info-Tech's Approach

  • Before selecting and deploying technology solutions, create a database of common customer call drivers to act as an outline for the call flow tree.
  • Understand and apply operational best practices, such as ensuring proper call menu organization and using self-service applications, to improve IVR metrics and, ultimately, the customer experience.
  • Understand evolving trends and emerging technologies in the IVR space, including offering personalized service and using natural language processing/conversational AI.

Info-Tech Insight

Tailor your IVR system specifically for your customers. There is no one-size-fits-all approach. Understand your key customers and support their experience by implementing the most effective strategies for them.

Voice is still the dominant way in which customers choose to receive support

Despite the contrary beliefs that the preference for phone support and IVR systems is declining, studies have consistently shown that consumers still prefer receiving customer service over the phone.

76%

of customers prefer the "traditional" medium of phone calls to reach customer support agents.

50%

of customers across all age groups generally use the phone to contact customer support, making it the most-used customer service channel.

Your IVR approach can make or break your customers' experience

The feelings that customers are left with after interacting with contact centers and support lines has a major impact on their future purchase decisions

Effective IVR systems provide customers with positive experiences, keeping them happy and satisfied. Poorly executed IVR systems leave customers feeling frustrated and contribute to an overall negative experience. Negative experiences with your IVR system could lead to your customers taking their business elsewhere.

In fact, research by Haptik shows that an average of $262 per customer is lost each year due to poor IVR experiences ("7 Conversational IVR Trends for 2021 and Beyond," Haptik, 2021).

50%

of customers have abandoned their business transactions while dealing with an IVR system.

Source: Vonage, 2020

45%

of customers will abandon a business altogether due to a poor IVR experience.

Source: "7 Remarkable IVR Trends For the Year 2022 And Beyond," Haptik, 2021

IVR systems only improve your customers' experience when done properly

There are many common mistakes that organizations make when implementing their own IVR strategies:

  1. Offering too many menu options. IVR systems are supposed to allow customers to resolve their inquiries quickly, so it is integral that you organize your menu effectively. Less is more when it comes to your IVR call flow tree.
  2. A lack of self-service capabilities. IVR systems are meant to maximize customer service and improve the customer experience by offering self-service functionality. If resolutions for common issues can't be found through IVR, your return on investment (ROI) is limited.
  3. Having callers get stuck in an "IVR loop." Customers caught hearing the same information repeatedly will often abandon their call. Don't allow customers to get "tangled" in your call flow tree; always make human contact an option.
  4. Not offering personalized service. The inability to identify customers by their number or other identifying features leads to poor personalization and time wasted repeating information, contributing to an overall negative experience.
  5. Not updating the IVR system. By not taking advantage of new developments in IVR technology and by not using customer and employee feedback to upgrade your offering, you are missing out on the potential to improve your customers' experience. Complacency kills, and your organization will be at a competitive disadvantage because of it.

Implement a transformative IVR approach that empowers your customers

Call flow trees don't grow overnight; they require commitment, nurturing, and care

  1. Focus on the Roots of Your Call Flow Tree
    • Your call flow tree will only grow as strong as the roots allow it; begin beneath the surface by understanding the needs of your customers and the goals of your organization first, before building your initial IVR menu.
  2. Allow Customers the Opportunity to Branch Out
    • Empower your customers by directing your call flow tree to self-service applications where possible and to live agents when necessary.
  3. Let Your Call Flow Tree Flourish
    • Integrate your IVR with other relevant business applications and apply technological developments that align with the needs of your customers and the goals of your organization.
  4. Keep Watering Your Call Flow Tree
    • Don't let your call flow tree die! Elicit feedback from relevant stakeholders and develop an iterative review cycle to identify and implement necessary changes to your call flow tree, ensuring continued growth.

IT plays an integral role in supporting the IVR approach

IT is responsible for providing technology enablement of the IVR strategy

While IT may not be involved in organizing the call flow tree itself, their impact on an organization's IVR approach is undeniable. Not only will IT assist with the implementation and integration of your IVR system, they will also be responsible for maintaining the technology on an ongoing basis. As such, IT should be a part of your organization's software selection team, following Info-Tech's methodology for optimizing your software selection process.

  • With an understanding of the organization's customer experience management strategy and business goals, IT should be looked toward to:
  • Provide insight into the "art of the possible" with IVR systems.
  • Recommend enabling technologies relative to your call center's maturity (e.g. agent assist and natural language processing).
  • Outline integration capabilities with your existing application portfolio.
  • Highlight any security concerns.
  • Assist with vendor engagement.
  • Take part in stakeholder feedback groups, consulting with agents about their pain points and attempting to solve their problems.

Guided Implementation

What does a typical GI on this topic look like?

Focus on the Roots of Your Call Flow Tree

Allow Customers the Opportunity to Branch Out Let Your IVR Call Flow Tree Flourish Keep Watering Your Call Flow Tree

Call #1: Introduce the project, scoping customer call drivers and defining metrics of success.

Call #3: Discuss the importance of promoting self-service and how to improve call routing processes, assessing the final tiers of the IVR.

Call #4: Discuss the benefits of integrating your IVR within your existing business architecture and using relevant enabling technologies.

Call #5: Discuss how to elicit feedback from relevant stakeholders and develop an iterative IVR review cycle, wrapping up the project.

Call #2: Begin assessing initial IVR structure.

A Guided Implementation (GI) is a series

of calls with an Info-Tech analyst to help implement our best practices in your organization.

A typical GI is 5 to 7 calls over the course of 4 to 6 months.

Phase 1

Focus on the Roots of Your Call Flow Tree

Phase 1

Phase 2

Phase 3

Phase 4

1.1 Understand your customers

1.2 Develop goals for your IVR

1.3 Align goals with KPIs

1.4 Build your initial IVR menu

2.1 Build the second tier of your IVR menu

2.2 Build the third tier of your IVR menu

3.1 Learn the benefits of a personalized IVR

3.2 Review new technology to apply to your IVR

4.1 Gather insights on your IVR's performance

4.2 Create an agile review method

This phase will walk you through the following activities:

  • Building a database of your customers' call drivers
  • Developing IVR-related goals and connecting them with your key performance indicators (KPIs)
  • Developing the first tier of your IVR menu

This phase involves the following participants:

  • Business stakeholders (business analysts, application director/manager, customer service leaders)
  • IT project team

Implement a Transformative IVR Approach That Empowers Your Customers

Step 1.1

Understand Your Customers

This step will walk you through the following activity:

1.1.1 Build a database of the reasons why your customers call your contact center

Focus on the Roots of Your Call Flow Tree

This step involves the following participants:

  • Business stakeholders (business analysts, application director/manager, customer service leaders)
  • IT project team

Outcomes of this step

  • List of your customers' call drivers

Help your customers get to where they need to go

Understand which questions customers need answered the most and organize your IVR menu accordingly

  • With any IVR system, your primary focus should be creating a simple, easily navigated call flow. You not only want your customers to be able to find the solutions that they are looking for, but you want them to be able to do so easily and quickly.
  • In order to direct customers more efficiently, you need to understand why they're motivated to call your contact center. This will be different for every organization, so it requires a deeper understanding of your customers.
  • After understanding the motivators behind your customers' reasons for calling, you'll be able to organize your call flow tree effectively.
  • Assign the most popular reasons that customers call first in your IVR call flow. Organizing your call flow in such a way will ensure a quicker turn around time for customer inquiries, providing callers with the immediate resolution that they are seeking.

"Call flows are the structure of a call center's interactive voice response (IVR). They define the path a caller takes to reach a resolution. The more efficient the flow, the quicker a resolution can be – thereby delivering a better caller experience."

Thomas Randall, Ph.D.
Senior Research Analyst
Info-Tech Research Group

1.1.1 Activity: Build a list of the most common reasons that your key customers call your contact center

30 minutes

  1. As a group, review the reasons that customers call your contact center. This includes reviewing which questions are asked most frequently, what services are most often inquired about, and what pain points and complaints live agents hear most regularly.
  2. Organize each call driver from most to least popular based on how often they are heard.
  3. Record your findings.
Input Output
  • List of common customer questions
  • List of common customer pain points/complaints
  • Database of customer call drivers
Materials Participants
  • Whiteboard
  • Markers
  • Project team
  • Customer service leaders/live agents

Info-Tech Insight

To understand why your customers are calling, first you need to know who your customers are. Improve your caller understanding by creating customer personas.

1.1.1 Activity: Build a list of the most common reasons that your key customers call your contact center

Example

Customer Call Drivers
Need to pay a bill
Complaints about an outage to their service
Inquiry about new plans
Need to update account information
Complaints about their last bill

Step 1.2

Develop Goals for Your IVR

This step will walk you through the following activity:

1.2.1 Outline IVR-related goals relevant to your organization.

Focus on the Roots of Your Call Flow Tree

This step involves the following participants:

  • Business stakeholders (business analysts, application director/manager, customer service leaders)
  • IT project team

Outcomes of this step

  • Goals for your organizational IVR

Create IVR-related goals you wish for your organization to achieve

Organizations across different industries will measure success in a multitude of ways; develop goals that are relevant to your needs and desires

Based on your customer experience strategy and what industry you're in, the goals that you aim to accomplish will look different. A doctor's office will be more concerned with an accurate diagnosis and high first call resolution rate than low average talk time!

Setting business goals relevant to your organization is only half of the battle; it's just as important to hold your organization accountable to those goals and measure your continued progress toward meeting them.

1.2.1 Activity: Brainstorm a list of goals that you would like your organization to achieve when optimizing your IVR approach

30 minutes

  1. In two to three groups, brainstorm goals related to your IVR that are relevant to your organization.
  2. Classify these goals as being either quick wins or part of a longer-term engagement based on the time they would take to accomplish.
  3. Introduce your goals to the entire group, coming to an agreement on the top goals that the organization should aim to achieve through implementing a new/transformed IVR approach.
InputOutput
  • Customer experience strategy
  • Desired IVR-related achievements
  • Organizational IVR goals
MaterialsParticipants
  • Whiteboard
  • Markers
  • Project team

1.2.1 Activity: Brainstorm a list of goals that you would like your organization to achieve when optimizing your IVR approach

Example

Goal Designation
Lower the average queue time Quick win
Lower call abandonment rate Quick win
Lower customer attrition Long-term
Lower employee attrition Long-term
Increase average speed of answer Quick win

Step 1.3

Align Your Goals With Your KPIs

This step will walk you through the following activity:

1.3.1 Review your organizational IVR goals and connect them with your key performance indicators (KPIs)

Focus on the Roots of Your Call Flow Tree

This step involves the following participants:

  • Business stakeholders (business analysts, application director/manager, customer service leaders)
  • IT project team

Outcomes of this step

  • Metrics used to measure organizational success related to your IVR

Ensure you are using the proper metrics for measuring the success of your call flow tree

You won't know if your IVR is operating successfully if you don't know what success looks like for you. It is important to align your contact center KPIs with your business goals so you can hold your IVR system accountable.

Example

Metric Description Current Score Target Score [Date/Year]
First call resolution
Average abandonment rate
Customer attrition
Employee attrition
Average queue time
Service level
Average speed of answer
Average handle time
Average call transfer rate
Average talk time
Customer self-service resolution
Agent satisfaction
Customer satisfaction

1.3.1 Activity: Develop KPIs for your contact center and connect them to your organization's business goals

30 minutes

  1. As a group, establish the metrics or KPIs that will be used to measure your progress against the organizational IVR goals created in Activity 1.2.1.
  2. Take note of your current score for each of your organizational goals and determine your target score.
  3. Attach a deadline or target date by which you would like to reach your target score. Target dates can vary based on whether your goal is classified as a quick win or part of a longer-term engagement.
InputOutput
  • Organizational IVR goals
  • KPIs
MaterialsParticipants
  • Whiteboard
  • Markers
  • Project team

Step 1.4

Build Your Initial IVR Menu

This step will walk you through the following activity:

1.4.1 Develop the first tier of your IVR menu, determining the initial selections that customers will have to choose from

Focus on the Roots of Your Call Flow Tree

This step involves the following participants:

  • Business stakeholders (business analysts, application director/manager, customer service leaders)
  • IT project team

Outcomes of this step

  • Tier one of your IVR call flow tree

Keep your IVR concise – minimize the length of your voice prompts and limit the depth of your menus

You don't want to overload your customers with information. Providing your callers with overly detailed prompts and too many menu options will only lead to frustration, ultimately diminishing both the efficiency and the effectiveness of your IVR. Limiting the length of your voice prompts and the depth of your menus will lay out a clear path for your callers, increasing the likelihood that they are able to navigate your IVR accurately.

Each of your IVR menus should provide your customers with no more than five selections.

Your IVR should offer a maximum of three menu tiers.

Each of your selection "descriptions" or voice prompts should be no longer than four seconds in length.

Info-Tech Insight

According to a study by Telzio (2020), introductory IVR messages that greet your customers and identify your company should be under 7.9 seconds in length. Longer introductions will only bore, frustrate, and overload the customer before the call really even begins.

When developing your voice prompts, it is integral to speak clearly using simple and easily understood language

  • Speak clearly and stay away from industry-specific jargon to ensure that your voice prompts are widely understood by your customer base. This will allow callers to digest the information relayed through your IVR more accurately.
  • Part of increasing the retention of information communicated through your IVR is also ensuring that sufficient pauses are taken between each of your voice prompts. Just as you want to avoid overloading your customers with voice prompts that are too long and too detailed, you also want to give your callers adequate time to process the information that is being relayed to them.
  • Improving the ease of listening to your IVR will reduce the risk of overwhelming your callers and will increase the likelihood that they are able to follow along appropriately, directing themselves down the proper call flow.

Info-Tech Insight

Securing voice talent and be expensive and cumbersome. Consider using an automated voice through a text-to-speech solution for your prompts. This will ensure that all your prompts are consistent throughout your menus, and it also makes it significantly easier to provide crucial updates within your IVR system.

When sufficient pauses are taken between menu options, input errors can be reduced by over…

Source: Ansafone Contact Centers, 2019

1.4.1 Activity: Begin building your call flow tree by developing the initial selections that customers will choose from when dialing into your IVR

30 minutes

  1. Review the database of customer call drivers completed in Activity 1.1.1 to create the opening menu of your IVR call flow tree.
  2. Limit your selections/prompts to a maximum of five by grouping related questions, services, and complaints/pain points into broad categories.
  3. Organize your selections/prompts according to how often customers call in relating to that topic.

Info-Tech Insight

Remember: You don't need five selections! That is the maximum recommended number of prompts to use and will most likely be reserved for more complex call flows. More isn't always better. If you can limit your initial menu to fewer selections, then do so.

InputOutput
  • Database of customer call drivers
  • Initial IVR menu
MaterialsParticipants
  • Whiteboard
  • Markers
  • Project team

1.4.1 Activity: Begin building your call flow tree by developing the initial selections that customers will choose from when dialing into your IVR

Example

IVR Initial Greeting

1. For Billing and Payments

2. To Report an Outage

3. To Make Changes to Your Plan or Account

Phase 2

Allow Customers the Opportunity to Branch Out

Phase 1

Phase 2

Phase 3

Phase 4

1.1 Understand your customers

1.2 Develop goals for your IVR

1.3 Align goals with KPIs

1.4 Build your initial IVR menu

2.1 Build the second tier of your IVR menu

2.2 Build the third tier of your IVR menu

3.1 Learn the benefits of a personalized IVR

3.2 Review new technology to apply to your IVR

4.1 Gather insights on your IVR's performance

4.2 Create an agile review method

This phase will walk you through the following activities:

  • Completing the second tier of your call flow tree
  • Completing the third and final tier of your call flow tree

This phase involves the following participants:

  • Business stakeholders (business analysts, application director/manager, customer service leaders)
  • IT project team

Implement a Transformative IVR Approach That Empowers Your Customers

Step 2.1

Build the Second Tier of Your IVR Menu

This step will walk you through the following activity:

  • 2.1.1 Complete the second tier of your call flow tree, branching out from your initial menu

Allow Customers the Opportunity to Branch Out

This step involves the following participants:

  • Business stakeholders (business analysts, application director/manager, customer service leaders)
  • IT project team

Outcomes of this step

  • Tier 2 of your IVR call flow tree

An IVR system should empower your customers to solve problems on their own

Integrate business applications into your IVR menus to enable self-service capabilities and automate processes where possible

  • An IVR system should assist your customer service team while also empowering your customers. This can be accomplished through offering self-service and using automated messaging via a broadcast messaging system.
  • Some common self-service practices include providing callers with the ability to check credit card statements, pay bills, and track shipments.
  • Automated messaging can be used to address common customer questions. For instance, if a company-wide issue exists, an automated message can outline the issue and highlight the approximate time for resolution, providing customers with the answer they were seeking while eliminating the need to speak to a live agent. This technique is commonly practiced by internet providers during outages.
  • Providing callers with the opportunity to find a resolution for themselves through self-service and automated messaging not only improves the customer experience but also frees up your customer service team for more pressing matters.

73%

of customers want to be provided with the ability to solve issues on their own.

67%

of customers prefer to use self-service options over speaking with a customer service representative.

Source: Raffle, 2020

2.1.1 Activity: Grow your call flow tree! Begin branching out from your initial menu options and develop the second tier of your IVR system

30 minutes

  1. Branch out from your initial IVR menu created in Activity 1.4.1. Get more specific in your prompts, branching out from the general groupings you have created.
  2. Consult with your database of customer call drivers created in Activity 1.1.1 to organize your subgroupings, again prioritizing the services most sought and the questions, complaints, and pain points most frequently heard.
  3. Limit each subsection to a maximum of five prompts.

Info-Tech Insight

Always provide your callers with the option to go back to a previous menu or to have menu options repeated.

InputOutput
  • Database of customer call drivers
  • Initial IVR menu
  • Second IVR menu
MaterialsParticipants
  • Whiteboard
  • Markers
  • Project team

2.1.1 Activity: Grow your call flow tree! Begin branching out from your initial menu options and develop the second tier of your IVR system

Example

This is an image of the sample flow tree from Activity 2.1.1


Step 2.2

Build the Third Tier of Your IVR Menu

This step will walk you through the following activity:

2.2.1 Complete your call flow tree by branching out your third and final tier of menu options.

Allow Customers the Opportunity to Branch Out

This step involves the following participants:

  • Business stakeholders (business analysts, application director/manager, customer service leaders)
  • IT project team

Outcomes of this step

  • Third and final tier of your IVR call flow tree

Provide your callers with the option to speak to a live agent – but not too soon

While promoting self-service and automating certain processes will improve the functionality of your IVR, it is also important to realize that some issues will ultimately require human intervention. An effective IVR system harmonizes these concepts by making human contact an option, but not too early in the process. You need to find the right balance!

When organizing your IVR call flow tree, you need to be conscious of sending clients in an endless "IVR loop." You should never have your IVR continually repeat its menu options. Customers will abandon an IVR if they are stuck in an IVR loop, being forced to listen to the same information repeatedly without having a way to reach an agent.

If a problem cannot be solved within three steps or by the third tier of your IVR menus, callers should be provided with the option to speak to a live agent, if not automatically routed to one. By providing your callers with the option to speak to a live agent on the third tier of your IVR, you are still offering ample time for customers to discover an avenue to solve their issue on their own through self-service, without frustrating them by losing them in an endless loop of IVR options.

30%

of customers say that not being able to reach a human agent is the most frustrating aspect of a poor customer service experience.

Source: ProProfs Chat, 2022

Info-Tech Insight

Consider routing callers to a live agent not only on the third tier of your IVR menus but also after three input errors. Multiple input errors can show an eagerness to speak to a representative or a strong misunderstanding of the IVR offering.

How you direct a customer to a live agent can make all the difference

Don't think that just offering your customers the option to speak to a live agent is enough. When aiming to significantly improve your customers' experience, how you direct calls to your live agents plays a major role. When a call is being directed to a live agent, be sure to:

  • Optimize your call routing and minimize call transfers. Use skills-based routing to direct your incoming client calls to the most suitable agent to resolve their issue. Inaccurately routing callers through your IVR leads to having to transfer the customer to another agent, which is a major contributor to a negative customer experience.
  • Include wait-time expectations and call-back functionality. There is no denying it: Waiting on hold can be a real pain. If a customer needs to go on hold, inform them of where they are in the queue and what the approximate wait time is. A little transparency can go a long way. You should also provide customers with the option to have a representative call them back. This greatly improves the customer experience, particularly when wait times are long.
  • Play useful on-hold messages. If a customer does decide to wait on the line to speak to a representative, ensure your on-hold messaging doesn't negatively impact their experience. Always have multiple songs and messages available to cycle through to limit customer annoyance. For on-hold messages, consider mentioning self-service capabilities available on other channels or providing company news and information on special promotions. Know your key customer demographics and plan your on-hold messaging accordingly.

72%

of customers view having to talk to multiple agents as poor customer service.

Source: ProProfs Chat, 2022

33%

of customers highlight waiting on hold as being their biggest frustration.

Source: EmailAnalytics, 2022

2.2.1 Activity: Complete your call flow tree!

30 minutes

  1. Branch out from the second tier of your IVR call flow tree created in Activity 2.1.1, connecting relevant prompts with self-service applications and automated responses. Keep in mind, most of your frequently asked questions can and should be directed toward an automated response.
  2. Direct all remaining prompts to a live agent, ensuring each selection from your second-tier menu is capped off appropriately.

Info-Tech Insight

Remember: Your IVR system doesn't live in isolation. The information offered by your IVR, particularly from automated messages, should be consistent with information found within other resources (e.g. online knowledge bases).

InputOutput
  • Tier 1 and 2 of your IVR menus
  • Completed IVR call flow
MaterialsParticipants
  • Whiteboard
  • Markers
  • Project team

2.2.1 Activity: Complete your call flow tree!

Example

This is an image of the sample flow tree from Activity 2.2.1

Phase 3

Let Your IVR Call Flow Tree Flourish

Phase 1

Phase 2

Phase 3

Phase 4

1.1 Understand your customers

1.2 Develop goals for your IVR

1.3 Align goals with KPIs

1.4 Build your initial IVR menu

2.1 Build the second tier of your IVR menu

2.2 Build the third tier of your IVR menu

3.1 Learn the benefits of a personalized IVR

3.2 Review new technology to apply to your IVR

4.1 Gather insights on your IVR's performance

4.2 Create an agile review method

This phase will walk you through the following activities:

  • Reviewing the benefits of offering personalized service
  • Reviewing new technologies offered in the IVR space

This phase involves the following participants:

  • Business stakeholders (business analysts, application director/manager, customer service leaders)
  • IT project team

Implement a Transformative IVR Approach That Empowers Your Customers

Step 3.1

Learn the Benefits of a Personalized IVR

This step will walk you through the following activity:

3.1.1 Review the benefits of offering personalized service, namely by connecting your IVR system with your customer knowledge base

Let Your IVR Call Flow Tree Flourish

This step involves the following participants:

  • Business stakeholders (business analysts, application director/manager, customer service leaders)
  • IT project team

Outcomes of this step

  • Understanding the importance of offering personalized service

Personalizing service is integral for improving your customer experience

Integrate your IVR system with your customer relationship management (CRM) system or customer knowledge base of choice to provide support to your customers on a personal level.

The integration of your IVR system with your CRM or other applicable knowledge base allows for customer data (e.g. customer history and previous interactions) to be accessible to your staff during calls. Access to this data allows for a deeper understanding of your customers and for personalization of service. This provides immediate benefits to your contact center that will improve your customer experience.

When you inevitably do need to transfer a customer to another agent, they won't have to repeat their issue to a new representative, as all their information will now be easily accessible. Being forced to repeat themselves to multiple agents is a major cause of frustration for customers. This integration would also allow you to route callers to the previous agent that they dealt with whenever possible for the purpose of continuity, and it would enable you to implement other beneficial technologies as well.

One such example is "agent assist." Agent assist is an AI bot that listens in on calls, learning customer context and automatically searching knowledge bases to help resolve queries without the agent having to put the caller on hold to manually perform that work themselves. Not only does agent assist improve customer resolution times, but it also ramps up onboarding time, allowing for new agents to enter the workforce and perform with confidence earlier.

76%

of consumers expect personalized experiences.

71%

of customers expect internal collaboration so that they don't have to repeat themselves.

Source: Zendesk, 2019

Personalization can empower your IVR in many ways

Personalizing your IVR does much more than just provide your customer service representatives with conversational context. Personalization enables your IVR to recognize callers by their phone number, or even by voice via biometric authentication technologies.

This advanced level of recognition allows your IVR to greet your callers by name, speak to them in their preferred language, send follow-up correspondence to their preferred method of communication (i.e. email or SMS), and even provide them with contact numbers and addresses for your organization's physical locations that are closest to them.

An example of a more advanced functionality is having your IVR call flow personalized for each customer based on their call history. As customers call in, their data is collected, ultimately improving your IVR's ability to predict and understand caller intent. This makes personalized call flows possible. If customers typically call in to make payments, your IVR can logically deduce that their next call will be for the same reason, and it will alter the call menu to direct them to that functionality more efficiently.

Step 3.2

Review New Technology to Apply to Your IVR

This step will walk you through the following activity:

3.2.1 Review new technologies offered in the IVR space and understand their impact

Let Your IVR Call Flow Tree Flourish

This step involves the following participants:

  • Business stakeholders (business analysts, application director/manager, customer service leaders)
  • IT project team

Outcomes of this step

  • Understanding of key technologies

Let your customers tell you exactly what they need

Use natural language processing and conversational AI to further advance your IVR offering

Instead of making your customers work their way through your call flow tree to find out what they need, why not just ask them? Conversational IVR, also known as an "intuitive IVR system," makes this possible.

Think Google Assistant, Siri, and Alexa. Your customers can simply tell you what they need and your conversational IVR, using the advancements in natural language processing and conversational AI, will take it from there, directing callers to the resources needed to resolve their issues.

Powerful enough to understand full sentences and not just select words or phrases, the increased intelligence of a conversational IVR system allows it to handle complex customer inquiries. Leveraging machine learning capabilities, the system will only continue to improve its ability to understand caller intent, ultimately leading to increased call routing accuracy as it fields more and more calls.

Info-Tech Insight

Remember: Your customers want fast and easy, not overwhelming and confusing. Some customers who are greeted with an open-ended question from a conversational IVR may not be sure how to respond.

Understand your key customer demographics and act accordingly. It may be beneficial to provide your callers with guidelines of what to say. Outlining appropriate responses that will guide your customers to their desired department quicker will boost their experience with your conversational IVR.

There are a lot of benefits to implementing a conversational IVR

  • Putting your callers in control and offering a more humanized approach, conversational IVRs are the preferred first point of contact for customers.
  • Conversational IVRs reduce the time required to reach resolution and can handle more calls than a standard IVR.
  • Conversational IVRs allow for the collection of more relevant data. By not limiting callers to predetermined menu options, you can track the reasons behind customers' calls with more accuracy, using this data to drive future IVR developments.
  • Conversational IVRs are more cost-effective than standard IVRs. According to a report by IBM, companies world-wide spend over $1.3 trillion to address 256 billion customer calls annually. This means that each call a live agent addresses costs an average of $30 (Cognigy, 2020). With a conversational IVR, that cost can be reduced to one-eighth (ETCIO.com, 2020).
  • Conversational IVRs can be handle calls in multiple languages, offering improved scalability for companies operating multi-nationally.

60%

of callers will bypass the pre-recorded messages in a standard IVR to reach a human voice.

Source: Cognigy, 2020

66%

of requests can be resolved faster by a conversational IVR than by a live agent.

Source: Cognigy, 2020

Despite this, only...

28%

of IVR systems contacted use voice response as their primary input method.

Source: Telzio, 2020

How do you know if a conversational IVR is right for your organization?

Large, enterprise-level organizations that field a high volume of customer calls are more likely to receive the benefits and higher ROI from implementing a conversational IVR

Instead of updating the entire IVR system and implementing a conversational IVR, smaller and mid-level organizations should consider attaching a natural language processing front-end to their existing IVR. Through this, you will be able to reap a lot of the same benefits you would if you were to upgrade to a conversational IVR.

You can attach a natural language processing front-end to your existing IVR in two ways.

  1. Use an API to recognize your customer's voice prompts. Greet your customers with a question, such as "what is your reason for calling," as your initial IVR menu, and when your customer answers, their response will be sent to your selected API (Amazon Lex, IBM Watson, Google Dialogflow, etc.). The API will then process the customer's input and direct the caller to the appropriate branch of your call flow tree.
  2. Use a conversational AI platform to field your calls. Implement a conversational AI platform to be the first point of contact for your customers. After receiving and analyzing the input from your customers, the platform would then route your callers to your current IVR system and to the appropriate menu, whether that be to an automated message, a self-service application, or a live agent.

Phase 4

Keep Watering Your IVR Call Flow Tree

Phase 1

Phase 2

Phase 3

Phase 4

1.1 Understand your customers

1.2 Develop goals for your IVR

1.3 Align goals with KPIs

1.4 Build your initial IVR menu

2.1 Build the second tier of your IVR menu

2.2 Build the third tier of your IVR menu

3.1 Learn the benefits of a personalized IVR

3.2 Review new technology to apply to your IVR

4.1 Gather insights on your IVR's performance

4.2 Create an agile review method

This phase will walk you through the following activities:

  • Understanding the importance of receiving feedback from relevant stakeholders and the best practices for obtaining feedback
  • Understanding the best practices for developing an ongoing review cycle

This phase involves the following participants:

  • Business stakeholders (business analysts, application director/manager, customer service leaders)
  • IT project team

Implement a Transformative IVR Approach That Empowers Your Customers

Step 4.1

Gather Insights on Your IVR's Performance

This step will walk you through the following activity:

4.1.1 Understand the importance of receiving feedback and review the best methods for obtaining it from your clients.

Keep Watering Your IVR Call Flow Tree

This step involves the following participants:

  • Business stakeholders (business analysts, application director/manager, customer service leaders)
  • IT project team

Outcomes of this step

  • Understanding of the importance of receiving feedback and how to obtain it from customers

Elicit feedback from your employees and from your customers

Your live agents are on the proverbial front lines, fielding calls from customers daily. As such, they are the prime stakeholders for knowing what kinds of calls the organization receives and how often. Their input on the most frequent reasons that customers call, whether it be to address common pain points or to have FAQs answered, is invaluable. Ask them regularly for their feedback on how the IVR system is performing and which updates should be implemented.

While improving the agent experience is a driver behind adopting an IVR system, the focus should always be improving your customer experience. So why wouldn't you ask your customers for their feedback on your IVR offering? Most customers don't only want to be asked to provide feedback, they expect to be asked. Have your agents ask your customers directly about their experience with your IVR or use the functions of your IVR to offer automated end-of-call surveys.

Info-Tech Insight

Many IVR systems are capable of recording calls. Listening back on previous calls is another great way to further understand how your IVR is performing, and it also can provide a glimpse into your customers' experience.

Surveys provide great insight into your customers' level of satisfaction – not only with your IVR but also with your live agents

Customer satisfaction score (CSAT) is a great way to determine how happy callers are with their experiences with your organization. CSAT surveys ask your clients outright how satisfied they are with their recent interaction and have them rate your service on a scale. While straightforward, the feedback received from CSAT surveys is more general and can lack depth.

For more detailed responses, consider asking your clients an open-ended question as opposed to using a rating scale. This will provide you with a more specific understanding of your customers' experience. For this, an IVR system that supports voice transcription is best. Automated speech-to-text functionality will ensure rapid results.

Another option is to offer a survey that includes skip logic. These multi-tiered surveys, much like an IVR call flow tree, direct your callers to different follow-up questions based on their previous answers. While capable of providing more insight into the customer experience, these surveys are only recommended for more complex service offerings.

Customer feedback is vitally important

Asking for feedback makes your callers feel valued, and it also provides your organization with extremely useful information – including an understanding of what you may need to change within your IVR

90%

of consumers believe that organizations should provide them with the opportunity to give customer feedback.

Source: SmallBizGenius, 2022

41%

of customer support professionals say that CSAT is their team's most important KPI.

Source: Hiver, 2022

Step 4.2

Create an Agile Review Method

This step will walk you through the following activity:

4.2.1 Understand the best practices for developing an ongoing review cycle for your IVR approach

Keep Watering Your IVR Call Flow Tree

This step involves the following participants:

  • Business stakeholders (business analysts, application director/manager, customer service leaders)
  • IT project team

Outcomes of this step

  • Understanding of the importance of IVR maintenance and of the development of an iterative review cycle

Create an agile review method to continually enhance your call flows

  • Track items
    • Elicit feedback from your key stakeholders (i.e. live agents) as part of a regular review – every month, two months, six months, or year – of your call flow tree's efficiency. Delve into the feedback elicited from your customers at the same intervals. Look for patterns and trends and record items accordingly.
  • Manage backlog
    • Store and organize your recorded items into a backlog, prioritizing items to implement in order of importance. This could be structured by way of identifying which items are a quick win vs. which items are part of a more strategic and long-term implementation.
  • Perform iteration
    • Record key metric scores and communicate the changes you have planned to stakeholders before you implement items. Then, make the change.
  • Be retrospective
    • Examine the success of the implementation by comparing your metric scores from before and after the change. Record instances where performing similar changes could be carried out better in future iterations.

Summary of Accomplishment

  • Knowledge Gained
    • Benefits of enabling personalized service
    • IVR-enabling technologies
    • Methods of eliciting feedback
  • Processes Optimized
    • IVR voice prompt creation
    • IVR voice prompt organization
    • IVR review cycles
  • Deliverables Completed
    • Database of customer call drivers
    • Organizational IVR goals and KPIs
    • IVR call flow tree

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Bibliography

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Brown, James. "14 stats that prove the importance of self-service in customer service." raffle, 13 Oct. 2020. Accessed 17 June 2022.
Buesing, Eric, et al. "Getting the best customer service from your IVR: Fresh eyes on an old problem." McKinsey & Company, 1 Feb. 2019. Accessed 25 April 2022.
Callari, Ron. "IVR Menus and Best Practices." Telzio, 4 Sep. 2020. Accessed 27 April 2022.
Cornell, Jared. "104 Customer Service Statistics & Facts of 2022." ProProfs Chat, 6 April 2022. Accessed 16 June 2022.
DeCarlo, Matthew. "18 Common IVR Mistakes & How To Configure Effective IVR." GetVoIP, 13 June 2019. Accessed 27 April 2022.
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Kulbyte, Toma. "Key Customer Experience Statistics to Know." SuperOffice, 24 June 2021. Accessed 24 May 2022.
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Design and Build an Effective Contract Lifecycle Management Process

  • Buy Link or Shortcode: {j2store}214|cart{/j2store}
  • member rating overall impact: 9.0/10 Overall Impact
  • member rating average dollars saved: $5,039 Average $ Saved
  • member rating average days saved: 20 Average Days Saved
  • Parent Category Name: Vendor Management
  • Parent Category Link: /vendor-management
  • Your vendor contracts are unorganized and held in various cabinets and network shares. There is no consolidated list or view of all the agreements, and some are misplaced or lost as coworkers leave.
  • The contract process takes a long time to complete. Coworkers are unsure who should be reviewing and approving them.
  • You are concerned that you are not getting favorable terms with your vendors and not complying with your agreement commitments.
  • You are unsure what risks your organization could be exposed to in your IT vendor contacts. These could be financial, legal, or security risks and/or compliance requirements.

Our Advice

Critical Insight

  • Focus on what’s best for you. There are two phases to CLM. All stages within those phases are important, but choose to improve the phase that can be most beneficial to your organization in the short term. However, be sure to include reviewing risk and monitoring compliance.
  • Educate yourself. Understand the stages of CLM and how each step can rely on the previous one, like a stepping-stone model to success.
  • Consider the overall picture. Contract lifecycle management is the sum of many processes designed to manage contracts end to end while reducing corporate risk, improving financial savings, and managing agreement obligations. It can take time to get CLM organized and working efficiently, but then it will show its ROI and continuously improve.

Impact and Result

  • Understand how to identify and mitigate risk to save the organization time and money.
  • Gain the knowledge required to implement a CLM that will be beneficial to all business units.
  • Achieve measurable savings in contract time processing, financial risk avoidance, and dollar savings.
  • Effectively review, store, manage, comply with, and renew agreements with a collaborative process

Design and Build an Effective Contract Lifecycle Management Process Research & Tools

Start here – read the Executive Brief

Read our concise Executive Brief to find out how a contract management system will save money and time and mitigate contract risk, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

Besides the small introduction, subscribers and consulting clients within this management domain have access to:

1. Master the operational framework of contract lifecycle management.

Understand how the basic operational framework of CLM will ensure cost savings, improved collaboration, and constant CLM improvement.

  • Design and Build an Effective Contract Lifecycle Management Process – Phase 1: Master the Operational Framework of CLM
  • Existing CLM Process Worksheet
  • Contract Manager

2. Understand the ten stages of contract lifecycle management.

Understand the two phases of CLM and the ten stages that make up the entire process.

  • Design and Build an Effective Contract Lifecycle Management Process – Phase 2: Understand the Ten Stages of CLM
  • CLM Maturity Assessment Tool
  • CLM RASCI Diagram
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Workshop: Design and Build an Effective Contract Lifecycle Management Process

Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

1 Review Your CLM Process and Learn the Basics

The Purpose

Identify current CLM processes.

Learn the CLM operational framework.

Key Benefits Achieved

Documented overview of current processes and stakeholders.

Activities

1.1 Review and capture your current process.

1.2 Identify current stakeholders.

1.3 Learn the operational framework of CLM.

1.4 Identify current process gaps.

Outputs

Existing CLM Process Worksheet

2 Learn More and Plan

The Purpose

Dive into the two phases of CLM and the ten stages of a robust system.

Key Benefits Achieved

A deep understanding of the required components/stages of a CLM system.

Activities

2.1 Understand the two phases of CLM.

2.2 Learn the ten stages of CLM.

2.3 Assess your CLM maturity state.

2.4 Identify and assign stakeholders.

Outputs

CLM Maturity Assessment

CLM RASCI Diagram

Further reading

Design and Build an Effective Contract Lifecycle Management Process

Mitigate risk and drive value through robust best practices for contract lifecycle management.

Our understanding of the problem

This Research Is Designed For:

  • The CIO who depends on numerous key vendors for services
  • The CIO or Project Manager who wants to maximize the value delivered by vendors
  • The Director or Manager of an existing IT procurement or vendor management team
  • The Contracts Manager or Legal Counsel whose IT department holds responsibility for contracts, negotiation, and administration

This Research Will Help You:

  • Implement and streamline the contract management process, policies, and procedures
  • Baseline and benchmark existing contract processes
  • Understand the importance and value of contract lifecycle management (CLM)
  • Minimize risk, save time, and maximize savings with vendor contracts

This Research Will Also Assist

  • IT Service Managers
  • IT Procurement
  • Contract teams
  • Finance and Legal departments
  • Senior IT leadership

This Research Will Help Them

  • Understand the required components of a CLM
  • Establish the current CLM maturity level
  • Implement a new CLM process
  • Improve on an existing or disparate process

ANALYST PERSPECTIVE

"Contract lifecycle management (CLM) is a vital process for small and enterprise organizations alike. Research shows that all organizations can benefit from a contract management process, whether they have as few as 25 contracts or especially if they have contracts numbering in the hundreds.

A CLM system will:

  • Save valuable time in the entire cycle of contract/agreement processes.
  • Save the organization money, both hard and soft dollars.
  • Mitigate risk to the organization.
  • Avoid loss of revenue.

If you’re not managing your contracts, you aren’t capitalizing on your investment with your vendors and are potentially exposing your organization to contract and monetary risk."

- Ted Walker
Principal Research Advisor, Vendor Management Practice
Info-Tech Research Group

Executive Summary

Situation

  • Most organizations have vendor overload and even worse, no defined process to manage the associated contracts and agreements. To manage contracts, some vendor management offices (VMOs) use a shared network drive to store the contracts and a spreadsheet to catalog and manage them. Yet other less-mature VMOs may just rely on a file cabinet in Procurement and a reminder in someone’s calendar about renewals. These disparate processes likely cost your organization time spent finding, managing, and renewing contracts, not to mention potential increases in vendor costs and risk and the inability to track contract obligations.

Complication

  • Contract lifecycle management (CLM) is not an IT buzzword, and it’s rarely on the top-ten list of CIO concerns in most annual surveys. Until a VMO gets to a level of maturity that can fully develop a CLM and afford the time and costs of doing so, there can be several challenges to developing even the basic processes required to store, manage, and renew IT vendor contracts. As is always an issue in IT, budget is one of the biggest obstacles in implementing a standard CLM process. Until senior leadership realizes that a CLM process can save time, money, and risk, getting mindshare and funding commitment will remain a challenge.

Resolution

  • Understand the immediate benefits of a CLM process – even a basic CLM implementation can provide significant cost savings to the organization; reduce time spent on creating, negotiating, and renewing contracts; and help identify and mitigate risks within your vendor contracts.
  • Budgets don’t always need to be a barrier to a standard CLM process. However, a robust CLM system can provide significant savings to the organization.

Info-Tech Insight

  • If you aren’t managing your contracts, you aren’t capitalizing on your investments.
  • Even a basic CLM process with efficient procedures will provide savings and benefits.
  • Not having a CLM process may be costing your organization money, time, and exposure to unmitigated risk.

What you can gain from this blueprint

Why Create a CLM

  • Improved contract organization
  • Centralized and manageable storage/archives
  • Improved vendor compliance
  • Risk mitigation
  • Reduced potential loss of revenue

Knowledge Gained

  • Understanding of the value and importance of a CLM
  • How CLM can impact many departments within the organization
  • Who should be involved in the CLM steps and processes
  • Why a CLM is important to your organization
  • How to save time and money by maximizing IT vendor contracts
  • How basic CLM policies and procedures can be implemented without costly software expenditure

The Outcome

  • A foundation for a CLM with best-practice processes
  • Reduced exposure to potential risks within vendor contracts
  • Maximized savings with primary vendors
  • Vendor compliance and corporate governance
  • Collaboration, transparency, and integration with business units

Contract management: A case study

CASE STUDY
Industry Finance and Banking
Source Apttus

FIS Global

The Challenge

FIS’ business groups were isolated across the organization and used different agreements, making contract creation a long, difficult, and manual process.

  • Customers frustrated by slow and complicated contracting process
  • Manual contract creation and approval processes
  • Sensitive contract data that lacked secure storage
  • Multiple agreements managed across divisions
  • Lack of central repository for past contracts
  • Inconsistent and inaccessible

The Solution: Automating and Streamlining the Contract Management Process

A robust CLM system solved FIS’ various contract management needs while also providing a solution that could expand into full quote-to cash in the future.

  • Contract lifecycle management (CLM)
  • Intelligent workflow approvals (IWA)
  • X-Author for Excel

Customer Results

  • 75% cycle time reduction
  • $1M saved in admin costs per year
  • 49% increase in sales proposal volume
  • Automation on one standard platform and solution
  • 55% stronger compliance management
  • Easy maintenance for various templates
  • Ability to quickly absorb new contracts and processes via FIS’s ongoing acquisitions

Track the impact of CLM with these metrics

Dollars Saved

Upfront dollars saved

  • Potential dollars saved from avoiding unfavorable terms and conditions
  • Incentives that encourage the vendor to act in the customer’s best interest
  • Secured commitments to provide specified products and services at firm prices
  • Cost savings related to audits, penalties, and back support
  • Savings from discounts found

Time Saved

Time saved, which can be done in several areas

  • Defined and automated approval flow process
  • Preapproved contract templates with corporate terms
  • Reduced negotiation times
  • Locate contracts in minutes

Pitfalls Avoided

Number of pitfalls found and avoided, such as

  • Auto-renewal
  • Inconsistencies between sections and documents
  • Security and data not being deleted upon termination
  • Improper licensing

The numbers are compelling

71%

of companies can’t locate up to 10% of their contracts.

Source: TechnologyAdvice, 2019

9.2%

of companies’ annual revenue is lost because of poor contract management practices.

Source: IACCM, 2019

60%

still track contracts in shared drives or email folders.

Source: “State of Contract Management,” SpringCM, 2018

CLM blueprint objectives

  • To provide a best-practice process for managing IT vendor contract lifecycles through a framework that organizes from the core, analyzes each step in the cycle, has collaboration and governance attached to each step, and integrates with established vendor management practices within your organization.
  • CLM doesn’t have to be an expensive managed database system in the cloud with fancy dashboards. As long as you have a defined process that has the framework steps and is followed by the organization, this will provide basic CLM and save the organization time and money over a short period of time.
  • This blueprint will not delve into the many vendors or providers of CLM solutions and their methodologies. However, we will discuss briefly how to use our framework and contract stages in evaluating a potential solution that you may be considering.

Info-Tech offers various levels of support to best suit your needs

DIY Toolkit

"Our team has already made this critical project a priority, and we have the time and capability, but some guidance along the way would be helpful.”

Guided Implementation

“Our team knows that we need to fix a process, but we need assistance to determine where to focus. Some check-ins along the way would help keep us on track."

Workshop

"We need to hit the ground running and get this project kicked off immediately. Our team has the ability to take this over once we get a framework and strategy in place."

Consulting

"Our team does not have the time or the knowledge to take this project on. We need assistance through the entirety of this project."

Diagnostics and consistent frameworks used throughout all four options

Design and Build an Effective CLM Process – project overview

1. Master the Operational Framework

2. Understand the Ten Stages of CLM

Best-Practice Toolkit

1.1 Understand the operational framework components.

1.2 Review your current framework.

1.3 Create a plan to implement or enhance existing processes.

2.1 Understand the ten stages of CLM.

2.2 Review and document your current processes.

2.3 Review RASCI chart and assign internal ownership.

2.4 Create an improvement plan.

2.5 Track changes for measurable ROI.

Guided Implementations
  • Review existing processes.
  • Understand what CLM is and why the framework is essential.
  • Create an implementation or improvement plan.
  • Review the ten stages of CLM.
  • Complete CLM Maturity Assessment.
  • Create a plan to target improvement.
  • Track progress to measure savings.
Onsite Workshop

Module 1: Review and Learn the Basics

  • Review and capture your current processes.
  • Learn the basic operational framework of contract management.

Module 2 Results:

  • Understand the ten stages of effective CLM.
  • Create an improvement or implementation plan.
Phase 1 Outcome:
  • A full understanding of what makes a comprehensive contract management system.
Phase 2 Outcome:
  • A full understanding of your current CLM processes and where to focus your efforts for improvement or implementation.

Workshop overview

Contact your account representative or email Workshops@InfoTech.com for more information.

Workshop Day 1 Workshop Day 2
Activities

Task – Review and Learn the Basics

Task – Learn More and Plan

1.1 Review and capture your current process.

1.2 Identify current stakeholders.

1.3 Learn the operational framework of contract lifecycle management.

1.4 Identify current process gaps.

2.1 Understand the two phases of CLM.

2.2 Learn the ten stages of CLM.

2.3 Assess your CLM maturity.

2.4 Identify and assign stakeholders.

2.5 Discuss ROI.

2.6 Summarize and next steps.

Deliverables
  1. Internal interviews with business units
  2. Existing CLM Process Worksheet
  1. CLM Maturity Assessment
  2. RASCI Diagram
  3. Improvement Action Plan

PHASE 1

Master the Operational Framework of Contract Lifecycle Management

Design and Build an Effective CLM Process

Phase 1: Master the Operational Framework of Contract Lifecycle Management

Call 1-888-670-8889 or email GuidedImplementations@InfoTech.com for more information.

Complete these steps on your own, or call us to complete a guided implementation. A guided implementation is a series of
2-3 advisory calls that help you execute each phase of a project. They are included in most advisory memberships.

Guided Implementation 1: Master the Operational Framework of Contract Lifecycle Management
Proposed Time to Completion: 1-4 weeks

Step 1.1: Document your Current CLM Process

Step 1.2: Read and Understand the Operational Framework

Step 1.3: Review Solution Options

Start with an analyst kick-off call:

  • Understand what your current process(es) is for each stage
  • Do a probative review of any current processes
  • Interview stakeholders for input

Review findings with analyst:

  • Discuss the importance of the framework as the core of your plan
  • Review the gaps in your existing process
  • Understand how to prioritize next steps towards a CLM

Finalize phase deliverable:

  • Establish ownership of the framework
  • Prioritize improvement areas or map out how your new CLM will look

Then complete these activities…

  • Document the details of your process for each stage of CLM

With these tools & templates:

  • Existing CLM Process Worksheet

Phase 1 Results:

  • A full understanding of what makes a comprehensive contract management system.

What Is Contract Lifecycle Management?

  • Every contract has a lifecycle, from creation to time and usage to expiration. Organizations using a legacy or manual contract management process usually ask, “What is contract lifecycle management and how will it benefit my business?”
  • Contract lifecycle management (CLM) creates a process that manages each contract or agreement. CLM eases the challenges of managing hundreds or even thousands of important business and IT contracts that affect the day-to-day business and could expose the organization to vendor risk.
  • Managing a few contracts is quite easy, but as the number of contracts grows, managing each step for each contract becomes increasingly difficult. Ultimately, it will get to a point where managing contracts properly becomes very difficult or seemingly impossible.

That’s where contract lifecycle management (CLM) comes in.

CLM can save money and improve revenue by:

  • Improving accuracy and decreasing errors through standardized contract templates and approved terms and conditions that will reduce repetitive tasks.
  • Securing contracts and processes through centralized software storage, minimizing risk of lost or misplaced contracts due to changes in physical assets like hard drives, network shares, and file cabinets.
  • Using policies and procedures that standardize, organize, track, and optimize IT contracts, eliminating time spent on creation, approvals, errors, and vendor compliance.
  • Reducing the organization’s exposure to risks and liability.
  • Having contracts renewed on time without penalties and with the most favorable terms for the business.

The Operational Framework of Contract Lifecycle Management

Four Components of the Operational Framework

  1. Organization
  2. Analysis
  3. Collaboration and Governance
  4. Integration/Vendor Management
  • By organizing at the core of the process and then analyzing each stage, you will maximize each step of the CLM process and ensure long-term contract management for the organization.
  • Collaboration and governance as overarching policies for the system will provide accountability to stakeholders and business units.
  • Integration and vendor management are encompassing features in a well-developed CLM that add visibility, additional value, and savings to the entire organization.

Info-Tech Best Practice

Putting a contract manager in place to manage the CLM project will accelerate the improvements and provide faster returns to the organizations. Reference Info-Tech’s Contract Manager Job Description template as needed.

The operational framework is key to the success, return on investment (ROI), cost savings, and customer satisfaction of a CLM process.

This image depicts Info-Tech's Operational Framework.  It consists of a series of five concentric circles, with each circle a different colour.  On the outer circle, is the word Integration.  The next outermost circle has the words Collaboration and Governance.  The next circle has no words, the next circle has the word Analysis, and the very centre circle has the word Organization.

1. Organization

  • Every enterprise needs to organize its contract documents and data in a central repository so that everyone knows where to find the golden source of contractual truth.
  • This includes:
    • A repository for storing and organizing contract documents.
    • A data dictionary for describing the terms and conditions in a consistent, normalized way.
    • A database for persistent data storage.
    • An object model that tracks changes to the contract and its prevailing terms over time.

Info-Tech Insight

Paper is still alive and doing very well at slowing down the many stages of the contract process.

2. Analysis

Most organizations analyze their contracts in two ways:

  • First, they use reporting, search, and analytics to reveal risky and toxic terms so that appropriate operational strategies can be implemented to eliminate, mitigate, or transfer the risk.
  • Second, they use process analytics to reveal bottlenecks and points of friction as contracts are created, approved, and negotiated.

3. Collaboration

  • Throughout the contract lifecycle, teams must collaborate on tasks both pre-execution and post-execution.
  • This includes document collaboration among several different departments across an enterprise.
  • The challenge is to make the collaboration smooth and transparent to avoid costly mistakes.
  • For some contracting tasks, especially in regulated industries, a high degree of control is required.
  • In these scenarios, the organization must implement controlled systems that restrict access to certain types of data and processes backed up with robust audit trails.

4. Integration

  • For complete visibility into operational responsibilities, relationships, and risk, an organization must integrate its golden contract data with other systems of record.
  • An enterprise contracts platform must therefore provide a rich set of APIs and connectors so that information can be pushed into or pulled from systems for enterprise resource planning (ERP), customer relationship management (CRM), supplier relationship management (SRM), document management, etc.

This is the ultimate goal of a robust contract management system!

Member Activity: Document Current CLM Processes

1.1 Completion Time: 1-5 days

Goal: Document your existing CLM processes (if any) and who owns them, who manages them, etc.

Instructions

Interview internal business unit decision makers, stakeholders, Finance, Legal, CIO, VMO, Sales, and/or Procurement to understand what’s currently in place.

  1. Use the Existing CLM Process Worksheet to capture and document current CLM processes.
  2. Establish what processes, procedures, policies, and workflows, if any, are in place for pre-execution (Phase 1) contract stages.
  3. Do the same for post-execution (Phase 2) stages.
  4. Use this worksheet as reference for assessments and as a benchmark for improvement review six to 12 months later.
This image contains a screenshot of Info-Tech's Existing CLM Process Discovery Worksheet

INPUT

  • Internal information from all CLM stakeholders

OUTPUT

  • A summary of processes and owners currently in place

Materials

  • Existing CLM processes from interviews

Participants

  • Finance, Legal, CIO, VMO, Sales, Procurement

PHASE 2

Understand the Ten Stages of Contract Lifecycle Management

Design and Build an Effective CLM Process

Phase 1: Master the Operational Framework of Contract Lifecycle Management

Call 1-888-670-8889 or email GuidedImplementations@InfoTech.com for more information.

Complete these steps on your own, or call us to complete a guided implementation. A guided implementation is a series of
2-3 advisory calls that help you execute each phase of a project. They are included in most advisory memberships.

Guided Implementation 2: Understand the Ten Stages of Contract Lifecycle Management

Proposed Time to Completion: 1-10 weeks

Step 2.1: Assess CLM Maturity

Step 2.2: Complete a RASCI Diagram

Start with an analyst kick-off call:

  • Review the importance of assessing the maturity of your current CLM processes
  • Discuss interview process for internal stakeholders
  • Use data from the Existing CLM Process Worksheet

Review findings with analyst:

  • Review your maturity results
  • Identify stages that require immediate improvement
  • Prioritize improvement or implementation of process

Then complete these activities…

  • Work through the maturity assessment process
  • Answer the questions in the assessment tool
  • Review the summary tab to learn where to focus improvement efforts

Then complete these activities…

  • Using maturity assessment and existing process data, establish ownership for each process stage
  • Fill in the RASCI Chart based on internal review or existing processes

With these tools & templates:

  • CLM Maturity Assessment Tool

With these tools & templates:

  • CLM RASCI Diagram

Phase 2 Results & Insights:

  • A full understanding of your current CLM process and where improvement is required
  • A mapping of stakeholders for each stage of the CLM process

The Ten Stages of Contract Lifecycle Management

There are ten key stages of contract lifecycle management.

The steps are divided into two phases, pre-execution and post-execution.

    Pre-Execution (Phase 1)

  1. Request
  2. Create
  3. Review Risk
  4. Approve
  5. Negotiate
  6. Sign
  7. Post-Execution (Phase 2)

  8. Capture
  9. Manage
  10. Monitor Compliance
  11. Optimize

Ten Process Stages Within the CLM Framework

This image contains the CLM framework from earlier in the presentation, with the addition of the following ten steps: 1. Request; 2. Create Contract; 3. Review Risk; 4. Approve; 5. Negotiate; 6. Sign; 7. Capture; 8. Manage; 9. Monitor Compliance; 10. Optimize.

Stage 1: Request or Initiate

Contract lifecycle management begins with the contract requesting process, where one party requests for or initiates the contracting process and subsequently uses that information for drafting or authoring the contract document. This is usually the first step in CLM.

Requests for contracts can come from various sources:

  • Business units within the organization
  • Vendors presenting their contract, including renewal agreements
  • System- or process-generated requests for renewal or extension

At this stage, you need to validate if a non-disclosure agreement (NDA) is currently in place with the other party or is required before moving forward. At times, adequate NDA components could be included within the contract or agreement to satisfy corporate confidentiality requirements.

Stage 1: Request or Initiate

Stage Input

  • Information about what the contract needs to contain, such as critical dates, term length, coverage, milestones, etc.
  • Some organizations require that justification and budget approval be provided at this stage.
  • Request could come from a vendor as a pre-created contract.
  • Best practices recommend that a contract request form or template is used to standardize all required information.

Stage Output

  • Completed request form, stored or posted with all details required to move forward to risk review and contract creation.
  • Possible audit trails.

Stage 2: Create Contract

  • At the creation or drafting stage, the document is created, generated, or provided by the vendor. The document will contain all clauses, scope, terms and conditions, and pricing as required.
  • In some cases, a vendor-presented contract that is already prepared will go through an internal review or redlining process by the business unit and/or Legal.
  • Both internal and external review and redlining are included in this stage.
  • Also at this stage, the approvers and signing authorities are identified and added to the contract. In addition, some audit trail features may be added.

Info-Tech Best Practice

For a comprehensive list of terms and conditions, see our Software Terms & Conditions Evaluation Tool within Master Contract Review and Negotiation for Software Agreements.

Stage 2: Create Contract

Stage Input

  • Contract request form, risk review/assessment.
  • Vendor- or contractor-provided contract/agreement, either soft copy, electronic form, or more frequently, “clickwrap” web-posted document.
  • Could also include a renewal notification from a vendor or from the CLM system or admin.

Stage Output

  • Completed draft contract or agreement, typically in a Microsoft Word or Adobe PDF format with audit trail or comment tracking.
  • Redlined document for additional revision and or acceptance.
  • Amendment or addendum to existing contract.

Stage 3: Review Risk 1 of 2

The importance of risk review can not be understated. The contract or agreement must be reviewed by several stakeholders who can identify risks to the organization within the contract.

Three important definitions:

  1. Risk is the potential for a negative outcome. A risk is crossing the street while wearing headphones and selecting the next track to play on your smartphone. A negative outcome is getting hit by an oncoming person who, unremarkably, was doing something similar at the same time.
  2. Risk mitigation is about taking the steps necessary to minimize both the likelihood of a risk occurring – look around both before and while crossing the street – and its impact if it does occur – fall if you must, but save the smartphone!
  3. Contract risk is about any number of situations that can cause a contract to fail, from trivially – the supplier delivers needed goods late – to catastrophically – the supplier goes out of business without having delivered your long-delayed orders.

Stage 3: Review Risk 2 of 2

  • Contracts must be reviewed for business terms and conditions, potential risk situations from a financial or legal perspective, business commitments or obligations, and any operational concerns.
  • Mitigating contract risk requires a good understanding of what contracts are in place, how important they are to the success of the organization, and what data they contain.

Collectively, this is known as contract visibility.

  • Risk avoidance and mitigation are also a key component in the ROI of a CLM system and should be tracked for analysis.
  • Risk-identifying forms or templates can be used to maintain consistency with corporate standards.

Stage 3: Review Risk

Stage Input

  • All details of the proposed contract so that a proper risk analysis can be done as well as appropriate review with stakeholders, including:
    • Finance
    • Legal
    • Procurement
    • Security
    • Line-of-business owner
    • IT stakeholders

Stage Output

  • A list of identified concerns that could expose the business unit or organization.
  • Recommendations to minimize or eliminate identified risks.

Stage 4: Approve

The approval stage can be a short process if policies and procedures are already in place. Most organizations will have defined delegation of authority or approval authority depending on risk, value of the contract, and other corporate considerations.

  • Defined approval levels should be known within the organization and can be applied to the approval workflow, expediting the approval of drafted terms, conditions, changes, and cost/spend within the contract internally.
  • Tracking and flexibility needs to considered in the approval process.
  • Gates need to be in place to ensure that a required approver has approved the contract before it moves to the next approver.
  • Flexibility is needed in some situations for ad hoc approval tasks and should include audit trail as required.
  • Approvers can include business units, Finance, Legal, Security, and C-level leaders

Stage 4: Approve

Stage Input

  • Complete draft contract with all terms and conditions (T&Cs) and approval trail.
  • Amendment or addendum to existing contract.

Stage Output

  • Approved draft contract ready to move to the next step of negotiating with the vendor.
  • Approved amendment or addendum to existing or renewal agreement.

Stage 5: Negotiate

  • At this stage, there should be an approved draft of the contract that can be presented to the other party or vendor for review.
  • Typically organizations will negotiate their larger deals for terms and conditions with the goal of balancing the contractual allocation of risk with the importance of the vendor or agreement and its value to the business.
  • Several people on either side are typically involved and will discuss legal and commercial terms of the contract. Throughout the process, negotiators may leverage a variety of tools, including playbooks with preferred and fallback positions, clause libraries, document redlines and comparisons, and issue lists.
  • Audit trails or tracking of changes and acceptances is an important part of this stage. Tracking will avoid duplication and lost or missed changes and will speed up the entire process.
  • A final, clean document is created at this point and readied for execution.

Stage 5: Negotiate

Stage Input

  • Approved draft contract ready to move to the next step of negotiating with the vendor.
  • Approved amendment or addendum to existing or renewal agreement.

Stage Output

  • A finalized and approved contract or amendment with agreed-upon terms and conditions ready for signatures.

Info-Tech Insight

Saving the different versions of a contract during negotiations will save time, provide reassurance of agreed terms as you move through the process, and provide reference for future negotiations with the vendor.

Stage 6: Sign or Execute

  • At this stage in the process, all the heavy lifting in a contract’s creation is complete. Now it’s signature time.
  • To finalize the agreement, both parties need to the sign the final document. This can be done by an in-person wet ink signature or by what is becoming more prevalent, digital signature through an e-signature process.
  • Once complete, the final executed documents are exchanged or received electronically and then retained by each party.

Stage 6: Sign or Execute

Stage Input

  • A finalized and approved contract or amendment with agreed-upon terms and conditions ready for signatures.

Stage Output

  • An executed contract or amendment ready to move to the next stage of CLM, capturing in the repository.

Info-Tech Best Practice

Process flow provisions should made for potential rejection of the contract by signatories, looping the contract back to the appropriate stage for rework or revision.

Stage 7: Capture in Database/Repository 1 of 2

  • This is one of the most important stages of a CLM process. Executed agreements need to be stored in a single manageable, searchable, reportable, and centralized repository.
  • All documents should to be captured electronically, reviewed for accuracy, and then posted to the CLM repository.
  • The repository can be in various formats depending on the maturity, robustness, and budget of the CLM program.

Most repositories are some type of database:

  • An off-the-shelf product
  • A PaaS cloud-based solution
  • A homegrown, internally developed database
  • An add-on module to your ERP system

Stage 7: Capture in Database/Repository 2 of 2

Several important features of an electronic repository should be considered:

  • Consistent metadata tagging of clauses, terms, conditions, dates, etc.
  • Centralized summary view of all contracts
  • Controlled access for those who need to review and manage the contracts

Establishing an effective repository will be key to providing measurable value to the organization and saving large amounts of time for the business unit.

Info-Tech Insight

Planning for future needs by investing a little more money into a better, more robust repository could pay bigger dividends to the VMO and organization while providing a higher ROI over time as advanced functionality is deployed.

Stage 8: Manage

  • Once an agreement is captured in the repository, it needs to be managed from both an operational and a commitment perspective.
  • Through a summary view or master list, contracts need to be operationally managed for end dates and renewals, vendor performance, discounts, and rebates.
  • Managing contracts for commitment and compliance will ensure all contract requirements, rights, service-level agreements (SLAs), and terms are fulfilled. This will eliminate the high costs of missed SLAs, potential breaches, or missed renewals.
  • Managing contracts can be improved by adding metadata to the records that allow for easier search and retrieval of contracts or even proactive notification.
  • The repository management features can and should be available to business stakeholders, or reporting from a CLM admin can also alert stakeholders to renewals, pricing, SLAs, etc.
  • Also important to this stage is reporting. This can be done by an admin or via a self-serve feature for stakeholders, or it could even be automated.

Stage 9: Monitor Compliance 1 of 2

  • At this stage, the contracts or agreements need to be monitored for the polices within them and the purpose for which they were signed.
  • This is referred to as obligation management and is a key step to providing savings to the organization and mitigating risk.
  • Many contracts contain commitments by each party. These can include but are not limited to SLAs, service uptime targets, user counts, pricing threshold discounts and rebates, renewal notices to vendors, and training requirements.
  • All of these obligations within the contracts should be summarized and monitored to ensure that all commitments are delivered on. Managing obligations will mitigate risks, maximize savings and rebates to the organization, and minimize the potential for a breach within the contract.

Stage 9: Monitor Compliance 2 of 2

  • Monitoring and measuring vendor commitments and performance will also be a key factor in maximizing the benefits of the contract through vendor accountability.
  • Also included in this stage is renewal and/or disposition of the contract. If renewal is due, it should go back to the business unit for submission to the Stage 1: Request process. If the business unit is not going to renew the contract, the contract must be tagged and archived for future reference.

Stage 10: Optimize

  • The goal of this stage is to improve the other stages of the process as well as evaluate how each stage is integrating with the core operational framework processes.
  • With more data and improved insight into contractual terms and performance, a business can optimize its portfolio for better value, greater savings, and lower-risk outcomes.
  • For high-performance contract teams, the goal is a continuous feedback loop between the contract portfolio and business performance. If, for example, the data shows that certain negotiation issues consume a large chunk of time but yield no measurable difference in risk or performance, you may tweak the playbook to remedy those issues quickly.

Additional optimization tactics:

  • Streamlining contract renewals with auto-renew
  • Predefined risk review process or template, continuous review/improvement of negotiation playbook
  • Better automation or flow of approval process
  • Better signature delegation process if required
  • Improving repository search with metadata tagging
  • Automating renewal tracking or notice process
  • Tracking the time a contract spends in each stage

Establish Your Current CLM Maturity Position

  • Sometimes organizations have a well-defined pre-execution process but have a poor post-signature process.
  • Identifying your current processes or lack thereof will provide you with a starting point in developing a plan for your CLM. It’s possible that most of the stages are there and just need some improvements, or maybe some are missing and need to be implemented.
  • It’s not unusual for organizations to have a manual pre-execution process and an automated backend repository with compliance and renewal notices features.

Info-Tech Best Practice

Use the CLM Maturity Assessment Tool to outline where your organization is at each stage of the process.

Member Activity: Assess Current CLM Maturity

2.1 Completion Time 1-2 days

Goal: Identify and measure your existing CLM processes, if any, and provide a maturity value to each stage. The resulting scores will provide a maturity assessment of your CLM.

Instructions

  1. Use the Existing CLM Process Worksheet to document current CLM processes.
  2. Using the CLM worksheet info, answer the questions in the CLM Maturity Assessment Tool.
  3. Review the results and scores on Tab 3 to see where you need to focus your initial improvements.
  4. Save the initial assessment for future reference and reassess in six to 12 months to measure progress.

This image contains a screenshot from Info-Tech's CLM Maturity Assessment Tool.

INPUT

  • Internal information from all CLM stakeholders

OUTPUT

  • A summary of processes and owners currently in place in the organization

Materials

  • Existing CLM processes from interviews

Participants

  • Finance, Legal, CIO, VMO, Sales, Procurement

Member Activity: Complete RASCI Chart

2.2 Completion Time 2-6 hours

Goal: Identify who in your organization is primarily accountable and involved in each stage of the CLM process.

Instructions

Engage internal business unit decision makers, stakeholders, Finance, Legal, CIO, VMO, Sales, and Procurement as required to validate who should be involved in each stage.

  1. Using the information collected from internal reviews, assign a level in the CLM RASCI Diagram to each team member.
  2. Use the resulting RASCI diagram to guide you through developing or improving your CLM stages.

This image contains a screenshot from Info-Tech's CLM RASCI Diagram.

INPUT

  • Internal interview information

OUTPUT

  • Understanding of who is involved in each CLM stage

Materials

  • Interview data
  • RASCI Diagram

Participants

  • Finance, Legal, CIO, VMO, Sales, Procurement

Applying CLM Framework and Stages to Your Organization

  • Understand what CLM process you currently do or do not have in place.
  • Review implementation options: automated, semi-automated, and manual solutions.
  • If you are improving an existing process, focus on one phase at a time, perfect it, and then move to the other phase. This can also be driven by budget and time.
  • Create a plan to start with and then move to automating or semi-automating the stages.
  • Building onto or enhancing an existing system or processes can be a cost-effective method to produce near-term measurable savings
  • Focus on one phase at a time, then move on to the other phase.
  • While reviewing implementation of or improvements to CLM stages, be sure to track or calculate the potential time and cost savings and risk mitigation. This will help in any required business case for a CLM.

CLM: An ROI Discussion 1 of 2

  • ROI can be easier to quantify and measure in larger organizations with larger CLM, but ROI metrics can be obtained regardless of the company or CLM size.
  • Organizations recognize their ROI through gains in efficiency across the entire business as well as within individual departments involved in the contracting process. They also do so by reducing the risk associated with decentralized and insecure storage of and access to their contracts, failure to comply with terms of their contracts, and missing deadlines associated with contracts.

Just a few of the factors to consider within your own organization include:

  • The number of people inside and outside your company that touch your contracts.
  • The number of hours spent weekly, monthly, and annually managing contracts.
  • Potential efficiencies gained in better managing those contracts.
  • The total number of contracts that exist at any given time.
  • The average value and total value of those contract types.
  • The potential risk of being in breach of any of those contracts.
  • The number of places contracts are stored.
  • The level of security that exists to prevent unauthorized access.
  • The potential impact of unauthorized access to your sensitive contract data.

CLM: An ROI Discussion 2 of 2

Decision-Maker Apprehensions

Decision-maker concerns arise from a common misunderstanding – that is, a fundamental failure to appreciate the true source of contract management value. This misunderstanding goes back many years to the time when analysts first started to take an interest in contract management and its automation. Their limited experience (primarily in retail and manufacturing sectors) led them to think of contract management as essentially an administrative function, primarily focused on procurement of goods. In such environments, the purpose of automation is focused on internal efficiency, augmented by the possibility of savings from reduced errors (e.g. failing to spot a renewal or expiry date) or compliance (ensuring use of standard terms).

Today’s CLM systems and processes can provide ROI in several areas in the business.

Info-Tech Insight

Research on ROI of CLM software shows significant hard cost savings to an organization. For example, a $10 million company with 300 contracts valued at $3 million could realize savings of $83,400 and avoid up to $460,000 in lost revenues. (Derived from: ACCDocket, 2018)

Additional Considerations 1 of 2

Who should own and/or manage the CLM process within an organization? Legal, VMO, business unit, Sales?

This is an often-discussed question. Research suggests that there is no definitive answer, as there are several variables.

Organizations needs to review what makes the best business sense for them based on several considerations and then decide where CLM belongs.

  • Business unit budgets and time management
  • Available Administration personnel and time
  • IT resources
  • Security and access concerns
  • Best fit based on organizational structure

35% of law professionals feel contract management is a legal responsibility, while 45% feel it’s a business responsibility and a final 20% are unsure where it belongs. (Source: “10 Eye-Popping Contract Management Statistics,” Apttus, 2018)

Additional Considerations 2 of 2

What type of CLM software or platform should we use?

This too is a difficult question to answer definitively. Again, there are several variables to consider. As well, several solutions are available, and this is not a one-size-fits-all scenario.

As with who should own the CLM process, organizations must review the various CLM software solutions available that will meet their current and future needs and then ask, “What do we need the system to do?”

  • Do you build a “homegrown” solution?
  • Should it be an add-on module to the current ERP or CRM system?
  • Is on-premises more suitable?
  • Is an adequate off-the-shelf (OTS) solution available?
  • What about the many cloud offerings?
  • Is there a basic system to start with that can expand as you grow?

Info-Tech Insight

When considering what type of solution to choose, prioritize what needs to been done or improved. Sometimes solutions can be deployed in phases as an “add-on” type modules.

Summary of Accomplishment

Knowledge Gained

  • Documented current CLM process
  • Core operational framework to build a CLM process on
  • Understanding of best practices required for a sustainable CLM

Processes Optimized

  • Internal RASCI process identified
  • Existing internal stage improvements
  • Internal review process for risk mitigation

Deliverables Completed

  • Existing CLM Processes Worksheet
  • CLM Maturity Assessment
  • CLM RASCI Chart
  • CLM improvement plan

Project Step Summary

Client Project: CLM Assessment and Improvement Plan

  1. Set your goals – what do you want to achieve in your CLM project?
  2. Assess your organization’s current CLM position in relation to CLM best practices and stages.
  3. Map your organization’s RASCI structure for CLM.
  4. Identify opportunities for stage improvements or target all low stage assessments.
  5. Prioritize improvement processes.
  6. Track ROI metrics.
  7. Develop a CLM implementation or improvement plan.

Info-Tech Insight

This project can fit your organization’s schedule:

  • Do-it-yourself with your team.
  • Remote delivery (Info-Tech Guided Implementation).

CLM Blueprint Summary and Conclusion

  • Contract management is a vital component of a responsible VMO that will benefit all business units in an organization, save time and money, and reduce risk exposure.
  • A basic well-deployed and well-managed CLM will provide ROI in the short term.
  • Setting an improvement plan with concise improvements and potential cost savings based on process improvements will help your business case for CLM get approval and leadership buy-in.
  • Educating and aligning all business units and stakeholders to any changes to CLM processes will ensure that cost savings and ROI are achieved.
  • When evaluating a CLM software solution, use the operational framework and the ten process stages in this blueprint as a reference guide for CLM vendor functionality and selection.

Related Info-Tech Research

Master Contract Review and Negotiation

Optimize spend with significant cost savings and negotiate from a position of strength.

Manage Your Vendors Before They Manage You

Maximize the value of vendor relationships.

Bibliography

Burla, Daniel. “The Must Know Of Transition to Dynamics 365 on Premise.” Sherweb, 14 April 2017. Web.

Anand, Vishal, “Strategic Considerations in Implementing an End-to-End Contract Lifecycle Management Solution.” DWF Mindcrest, 20 Aug. 2016. Web.

Alspaugh, Zach. “10 Eye-Popping Contract Management Statistics from the General Counsel’s Technology Report.” Apttus, 23 Nov. 2018. Web.

Bishop, Randy. “Contract Management is not just a cost center.” ContractSafe, 9 Sept. 2019. Web.

Bryce, Ian. “Contract Management KPIs - Measuring What Matters.” Gatekeeper, 2 May 2019. Web.

Busch, Jason. “Contract Lifecycle Management 101.” Determine. 4 Jan. 2018. Web.

“Contract Management Software Buyer's Guide.” TechnologyAdvice, 5 Aug. 2019. Web.

Dunne, Michael. “Analysts Predict that 2019 will be a Big Year for Contract Lifecycle Management.” Apttus, 19 Nov. 2018. Web.

“FIS Case Study.” Apttus, n.d. Web.

Gutwein, Katie. “3 Takeaways from the 2018 State of Contract Management Report.” SpringCM, 2018. Web.

“IACCM 2019 Benchmark Report.” IAACM, 4 Sept. 2019. Web.

Linsley, Rod. “How Proverbial Wisdom Can Help Improve Contract Risk Mitigation.” Gatekeeper, 2 Aug. 2019. Web.

Mars, Scott. “Contract Management Data Extraction.” Exari, 20 June 2017. Web.

Rodriquez, Elizabeth. “Global Contract Life-Cycle Management Market Statistics and Trends 2019.” Business Tech Hub, 17 June 2017. Web.

“State of Contract Management Report.” SpringCM, 2018. Web.

Teninbaum, Gabriel, and Arthur Raguette. “Realizing ROI from Contract Management Technology.” ACCDocket.com, 29 Jan. 2018. Web.

Wagner, Thomas. “Strategic Report on Contract Life cycle Management Software Market with Top Key Players- IBM Emptoris, Icertis, SAP, Apttus, CLM Matrix, Oracle, Infor, Newgen Software, Zycus, Symfact, Contract Logix, Coupa Software.” Market Research, 21 June 2019. Web.

“What is Your Contract Lifecycle Management (CLM) Persona?” Spend Matters, 19 Oct. 2017. Web.

Recruit and Retain People of Color in IT

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  • Organizations have been trying to promote equality for many years. Diversity and inclusion strategies and a myriad of programs have been implemented in companies across the world. Despite the attempts, many organizations still struggle to ensure that their workforce is representative of the populations they support or want to support.
  • IT brings another twist. Many IT companies and departments are based on the culture of white males, and underrepresented ethnic communities find it more of a challenge to fit in.
  • This sometimes means that talented minorities are less incentivized to join or stay in technology.

Our Advice

Critical Insight

  • Diversity and inclusion cannot be a one-time campaign or a one-off initiative.
  • For real change to happen, every leader needs to internalize the value of creating and retaining diverse teams.

Impact and Result

  • To stay competitive, IT leaders need to be more involved and commit to a plan to recruit and retain people of color in their departments and organizations. A diverse team is an answer to innovation that can differentiate your company.
  • Treat recruiting and retaining a diverse team as a business challenge that requires full engagement. Info-Tech offers a targeted solution that will help IT leaders build a plan to attract, recruit, engage, and retain people of color.

Recruit and Retain People of Color in IT Research & Tools

Start here – read the Executive Brief

Read our concise Executive Brief to find out why you should recruit and retain people of color in your IT department or organization, review Info-Tech’s methodology, and understand the ways we can support you in this endeavor.

Besides the small introduction, subscribers and consulting clients within this management domain have access to:

1. Recruit people of color in IT

Diverse teams are necessary to foster creativity and guide business strategies. Overcome limitations by recruiting people of color and creating a diverse workforce.

  • Recruit and Retain People of Color in IT – Phase 1: Recruit People of Color in IT
  • Support Plan
  • IT Behavioral Interview Question Library

2. Retain people of color in IT

Underrepresented employees benefit from an expansive culture. Create an inclusive environment and retain people of color and promote value within your organization.

  • Recruit and Retain People of Color in IT – Phase 2: Retain People of Color in IT

Infographic

Workshop: Recruit and Retain People of Color in IT

Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

1 Setting the Stage

The Purpose

Introduce challenges and concerns around recruiting and retaining people of color.

Key Benefits Achieved

Gain a sense of direction.

Activities

1.1 Introduction to diversity conversations.

1.2 Assess areas to focus on and determine what is right, wrong, missing, and confusing.

1.3 Obtain feedback from your team about the benefits of working at your organization.

1.4 Establish your employee value proposition (EVP).

1.5 Discuss and establish your recruitment goals.

Outputs

Current State Analysis

Right, Wrong, Missing, Confusing Quadrant

Draft EVP

Recruitment Goals

2 Refine Your Recruitment Process

The Purpose

Identify areas in your current recruitment process that are preventing you from hiring people of color.

Establish a plan to make improvements.

Key Benefits Achieved

Optimized recruitment process

Activities

2.1 Brainstorm and research community partners.

2.2 Review current job descriptions and equity statement.

2.3 Update job description template and equity statement.

2.4 Set team structure for interview and assessment.

2.5 Identify decision-making structure.

Outputs

List of community partners

Updated job description template

Updated equity statement

Interview and assessment structure

Behavioral Question Library

3 Culture and Management

The Purpose

Create a plan for an inclusive culture where your managers are supported.

Key Benefits Achieved

Awareness of how to better support employees of color.

Activities

3.1 Discuss engagement and belonging.

3.2 Augment your onboarding materials.

3.3 Create an inclusive culture plan.

3.4 Determine how to support your management team.

Outputs

List of onboarding content

Inclusive culture plan

Management support plan

4 Close the Loop

The Purpose

Establish mechanisms to gain feedback from your employees and act on them.

Key Benefits Achieved

Finalize the plan to create your diverse and inclusive workforce.

Activities

4.1 Ask and listen: determine what to ask your employees.

4.2 Create your roadmap.

4.3 Wrap-up and next steps.

Outputs

List of survey questions

Roadmap

Completed support plan

Why learn from Tymans Group?

The TY classes contain in-depth learning material based on over 30 years of experience in IT Operations and Resilience.

You receive the techniques, tips, tricks, and "professional secrets" you need to succeed in your resilience journey.

Why would I share "secrets?"

Because over time, you will find that "secrets" are just manifested experiences.

What do I mean by that? Gordon Ramsay, who was born in 1966 like me, decided to focus on his culinary education at age 19. According to his Wikipedia page, that was a complete accident. (His Wikipedia page is a hoot to read, by the way.) And he has nothing to prove anymore. His experience in his field speaks for itself.

I kept studying in my original direction for just one year longer, but by 21, I founded my first company in Belgium in 1987, in the publishing industry. This was extended by IT experiences in various sectors, like international publishing and hospitality, culminating in IT for high-velocity international financial markets and insurance.

See, "secrets" are a great way to get you to sign up for some "guru" program that will "tell all!" Don't fall for it, especially if the person is too young to have significant experience.

There are no "secrets." There is only experience and 'wisdom." And that last one only comes with age.

If I were in my 20s, 30s, or 40s, there is no chance I would share my core experiences with anyone who could become my competitor. At that moment, I'm building my own credibility and my own career. I like helping people, but not to the extent that it will hurt my prospects. 

And that is my second lesson: be always honest about your intentions. Yes, always. 

At the current point in my career, "hurting my prospects" is less important. Yes, I still need to make a living, and in another post, I will explain more about that. Here, I feel it is important to share my knowledge and experience with the next people who will take my place in the day-to-day operations of medium and large corporations. And that is worth something. Hence, "sharing my secrets."

Gert

Why learn about resilience from us?

This is a great opportunity to learn from my 30+ years of resilience experience. TY's Gert experienced 9/11 in New York, and he was part of the Lehman Disaster Recovery team that brought the company back within one (one!) week of the terrorist attack.

He also went through the London Bombings of 2005 and the 2008 financial crisis, which required fast incident responses, the Covid 2020 issues, and all that entailed. Not to mention that Gert was part of the Tokyo office disaster response team as early as 1998, ensuring that Salomon was protected from earthquakes and floods in Japan.

Gert was part of the solution (for his clients) to several further global events, like the admittedly technical log4J event in 2021, the 2024 Crowdstrike event, and many other local IT incidents, to ensure that clients could continue using the services they needed at that time.

Beyond the large corporate world, we helped several small local businesses improve their IT resilience with better cloud storage and security solutions. 

These solutions and ways of thinking work for any business, large or small.

The TY team

Explore our resilience solutions.

CIO Priorities 2023

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CIOs are facing these challenges in 2023:

  • Trying to understand the implications of external trends.
  • Determining what capabilities are most important to support the organization.
  • Understanding how to help the organization pursue new opportunities.
  • Preparing to mitigate new sources of organizational risk.

Our Advice

Critical Insight

  • While functional leaders may only see their next move, as head of the organization with a complete view of all the pieces, the CIO has full context awareness. It's up to them to assess their gaps, consider the present scenario, and then make their next move.
  • Each priority carries new opportunities for organizations that pursue them.
  • There are also different risks to mitigate as each priority is explored.

Impact and Result

  • Inform your IT strategy for the year ahead.
  • Identify which capabilities you need to improve.
  • Add initiatives that support your priorities to your roadmap.

CIO Priorities 2023 Research & Tools

Besides the small introduction, subscribers and consulting clients within this management domain have access to:

1. CIO Priorities 2023 Report – Read about the priorities on IT leaders' agenda.

Understand the five priorities that will help navigate the opportunities and risks of the year ahead.

  • CIO Priorities 2023 Report

Infographic

 

Further reading

CIO Priorities 2023

Engage cross-functional leadership to seize opportunity while protecting the organization from volatility.

Analyst Perspective

Take a full view of the board and use all your pieces to win.

In our Tech Trends 2023 report, we called on CIOs to think of themselves as chess grandmasters. To view strategy as playing both sides of the board, simultaneously attacking the opponent's king while defending your own. In our CIO Priorities 2023 report, we'll continue with that metaphor as we reflect on IT's capability to respond to trends.

If the trends report is a study of the board state that CIOs are playing with, the priorities report is about what move they should make next. We must consider all the pieces we have at our disposal and determine which ones we can afford to use to seize on opportunity. Other pieces are best used by staying put to defend their position.

In examining the different capabilities that CIOs will require to succeed in the year ahead, it's apparent that a siloed view of IT isn't going to work. Just like a chess player in a competitive match would never limit themselves to only using their knights or their rooks, a CIO's responsibility is to deploy each of their pieces to win the day. While functional leaders may only see their next move, as head of the organization with a complete view of all the pieces, the CIO has full awareness of the board state.

It's up to them to assess their gaps, consider the present scenario, and then make their next move.

This is a picture of Brian Jackson

Brian Jackson
Principal Research Director, Research – CIO
Info-Tech Research Group

CIO Priorities 2023 is informed by Info-Tech's primary research data of surveys and benchmarks

Info-Tech's Tech Trends 2023 report and State of Hybrid Work in IT: A Trend Report inform the externalities faced by organizations in the year ahead. They imply opportunities and risks that organizations face. Leadership must determine if they will respond and how to do so. CIOs then determine how to support those responses by creating or improving their IT capabilities. The priorities are the initiatives that will deliver the most value across the capabilities that are most in demand. The CIO Priorities 2023 report draws on data from several different Info-Tech surveys and diagnostic benchmarks.

2023 Tech Trends and Priorities Survey; N=813 (partial), n=521 (completed)
Info-Tech's Trends and Priorities 2023 Survey was conducted between August 9 and September 9, 2022. We received 813 total responses with 521 completed surveys. More than 90% of respondents work in IT departments. More than 84% of respondents are at a manager level of seniority or higher.

2023 The State of Hybrid Work in IT Survey; N=518
The State of Hybrid Work in IT Survey was conducted between July 11 and July 29 and received 518 responses. Nine in ten respondents were at a manager level of seniority or higher.

Every organization will have its own custom list of priorities based on its internal context. Organizational goals, IT maturity level, and effectiveness of capabilities are some of the important factors to consider. To provide CIOs with a starting point for their list of priorities for 2023, we used aggregate data collected in our diagnostic benchmark tools between August 1, 2021, and October 31, 2022.

Info-Tech's CEO-CIO Alignment Program is intended to be completed by CIOs and their supervisors (CEO or other executive position [CxO]) and will provide the average maturity level and budget expectations (N=107). The IT Management and Governance Diagnostic will provide the average capability effectiveness and importance ranking to CIOs (N=271). The CIO Business Vision Diagnostic will provide stakeholder satisfaction feedback (N=259).

The 2023 CIO priorities are based on that data, internal collaboration sessions at Info-Tech, and external interviews with CIOs and subject matter experts.

Build IT alignment

Assess your IT processes

Determine stakeholder satisfaction

Most IT departments should aim to drive outcomes that deliver better efficiency and cost savings

Slightly more than half of CIOs using Info-Tech's CEO-CIO Alignment Program rated themselves at a Support level of maturity in 2022. That aligns with IT professionals' view of their organizations from our Tech Trends and Priorities Survey, where organizations are rated at the Support level on average. At this level, IT departments can provide reliable infrastructure and support a responsive IT service desk that reasonably satisfies stakeholders.

In the future, CIOs aspire to attain the Transform level of maturity. Nearly half of CIOs select this future state in our diagnostic, indicating a desire to deliver reliable innovation and lead the organization to become a technology-driven firm. However, we see that fewer CxOs aspire for that level of maturity from IT. CxOs are more likely than CIOs to say that IT should aim for the Optimize level of maturity. At this level, IT will help other departments become more efficient and lower costs across the organization.

Whether a CIO is aiming for the top of the maturity scale in the future or not, IT maturity is achieved one step at a time. Aiming for outcomes at the Optimize level will be a realistic goal for most CIOs in 2023 and will satisfy many stakeholders.

Current and future state of IT maturity

This image depicts a table showing the Current and future states of IT maturity.

Trends indicate a need to focus on leadership and change management

Trends imply new opportunities and risks that an organization must decide on. Organizational leadership determines if action will be taken to respond to the new external context based on its importance compared to current internal context. To support their organizations, IT must use its capabilities to deliver on initiatives. But if a capability's effectiveness is poor, it could hamper the effort.

To determine what capabilities IT departments may need to improve or create to support their organizations in 2023, we conducted an analysis of our trends data. Using the opportunities and risks implied by the Tech Trends 2023 report and the State of Hybrid Work in IT: A Trend Report, we've determined the top capabilities IT will need to respond. Capabilities are defined by Info-Tech's IT Management and Governance Framework.

Tier 1: The Most Important Capabilities In 2023

Enterprise Application Selection & Implementation

Manage the selection and implementation of enterprise applications, off-the-shelf software, and software as a service to ensure that IT provides the business with the most appropriate applications at an acceptable cost.

Effectiveness: 6.5; Importance: 8.8

Leadership, Culture, and Values

Ensure that the IT department reflects the values of your organization. Improve the leadership skills of your team to generate top performance.

Effectiveness: 6.9; Importance: 9

Data Architecture

Manage the business' databases, including the technology, the governance processes, and the people that manage them. Establish the principles, policies, and guidelines relevant to the effective use of data within the organization.

Effectiveness: 6.3; Importance: 8.8

Organizational Change Management

Implement or optimize the organization's capabilities for managing the impact of new business processes, new IT systems, and changes in organizational structure or culture.

Effectiveness: 6.1; Importance: 8.8

External Compliance

Ensure that IT processes and IT-supported business processes are compliant with laws, regulations, and contractual requirements.

Effectiveness: 7.4; Importance: 8.8

Info-Tech's Management and Diagnostic Benchmark

Tier 2: Other Important Capabilities In 2023

Ten more capabilities surfaced as important compared to others but not as important as the capabilities in tier 1.

Asset Management

Track IT assets through their lifecycle to make sure that they deliver value at optimal cost, remain operational, and are accounted for and physically protected. Ensure that the assets are reliable and available as needed.

Effectiveness: 6.4; Importance: 8.5

Business Intelligence and Reporting

Develop a set of capabilities, including people, processes, and technology, to enable the transformation of raw data into meaningful and useful information for the purpose of business analysis.

Effectiveness: 6.3; Importance: 8.8

Business Value

Secure optimal value from IT-enabled initiatives, services, and assets by delivering cost-efficient solutions and services and by providing a reliable and accurate picture of costs and benefits.

Effectiveness: 6.5; Importance: 8.7

Cost and Budget Management

Manage the IT-related financial activities and prioritize spending through the use of formal budgeting practices. Provide transparency and accountability for the cost and business value of IT solutions and services.

Effectiveness: 6.5; Importance: 8.8

Data Quality

Put policies, processes, and capabilities in place to ensure that appropriate targets for data quality are set and achieved to match the needs of the business.

Effectiveness: 6.4; Importance: 8.9

Enterprise Architecture

Establish a management practice to create and maintain a coherent set of principles, methods, and models that are used in the design and implementation of the enterprise's business processes, information systems, and infrastructure.

Effectiveness: 6.8; Importance: 8.8

IT Organizational Design

Set up the structure of IT's people, processes, and technology as well as roles and responsibilities to ensure that it's best meeting the needs of the business.

Effectiveness: 6.8; Importance: 8.8

Performance Measurement

Manage IT and process goals and metrics. Monitor and communicate that processes are performing against expectations and provide transparency for performance and conformance.

Effectiveness: 6; Importance: 8.4

Stakeholder Relations

Manage the relationship between the business and IT to ensure that the stakeholders are satisfied with the services they need from IT and have visibility into IT processes.

Effectiveness: 6.7; Importance: 9.2

Vendor Management

Manage IT-related services provided by all suppliers, including selecting suppliers, managing relationships and contracts, and reviewing and monitoring supplier performance.

Effectiveness: 6.6; Importance: 8.4

Defining the CIO Priorities for 2023

Understand the CIO priorities by analyzing both how CIOs respond to trends in general and how a specific CIO responded in the context of their organization.

This is an image of the four analyses: 1: Implications; 2: Opportunities and risks; 3: Case examples; 4: Priorities to action.

The Five CIO Priorities for 2023

Engage cross-functional leadership to seize opportunity while protecting the organization from volatility.

  1. Adjust IT operations to manage for inflation
    • Business Value
    • Vendor Management
    • Cost and Budget Management
  2. Prepare your data pipeline to train AI
    • Business Intelligence and Reporting
    • Data Quality
    • Data Architecture
  3. Go all in on zero-trust security
    • Asset Management
    • Stakeholder Relations
    • External Compliance
  4. Engage employees in the digital age
    • Leadership, Culture, and Values
    • Organizational Change Management
    • Enterprise Architecture
  5. Shape the IT organization to improve customer experience
    • Enterprise Application Selection & Implementation
    • Performance Measurement
    • IT Organizational Design

Adjust IT operations to manage for inflation

Priority 01

  • APO06 Cost and Budget Management
  • APo10 Vendor Management
  • EDM02 Business Value

Recognize the relative impact of higher inflation on IT's spending power and adjust accordingly.

Inflation takes a bite out of the budget

Two-thirds of IT professionals are expecting their budgets to increase in 2023, according to our survey. But not every increase is keeping up with the pace of inflation. The International Monetary Fund forecasts that global inflation rose to 8.8% in 2022. It projects it will decline to 6.5% in 2023 and 4.1% by 2024 (IMF, 2022).

CIOs must account for the impact of inflation on their IT budgets and realize that what looks like an increase on paper is effectively a flat budget or worse. Applied to our survey takers, an IT budget increase of more than 6.5% would be required to keep pace with inflation in 2023. Only 40% of survey takers are expecting that level of increase. For the 27% expecting an increase between 1-5%, they are facing an effective decrease in budget after the impact of inflation. Those expecting no change in budget or a decrease will be even worse off.

Looking ahead to 2023, how do you anticipate your IT spending will change compared to spending in 2022?

Global inflation estimates by year

2022 8.8%
2023 6.5%
2024 4.1%

International Monetary Fund, 2022

CIOs are more optimistic about budgets than their supervisors

Data from Info-Tech's CEO-CIO Alignment Diagnostic benchmark also shows that CIOs and their supervisors are planning for increases to the budget. This diagnostic is designed for a CIO to use with their direct supervisor, whether it's the CEO or otherwise (CxO). Results show that on average, CIOs are more optimistic than their supervisors that they will receive budget increases and headcount increases in the years ahead.

While 14% of CxOs estimated the IT budget would see no change or a decrease in the next three to five years, only 3% of CIOs said the same. A larger discrepancy is seen in headcount, where nearly one-quarter of CXOs estimated no change or decrease in the years ahead, versus only 10% of CIOs estimating the same.

When we account for the impact of inflation in 2023, this misalignment between CIOs and their supervisors increases. When adjusting for inflation, we need to view the responses projecting an increase of between 1-5% as an effective decrease. With the inflation adjustment, 26% of CXOs are predicting IT budgets to stay flat or see a decrease compared to only 10% of CIOs.

CIOs should consider how inflation has affected their projected spending power over the past year and take into account projected inflation rates over the next couple of years. Given that the past decade has seen inflation rates between 2-3%, the higher rates projected will have more of an impact on organizational budgets than usual.

Expect headcount to stay flat or decline over 3-5 years

CIO: 10%; CXO: 24%

IT budget expectations to stay flat or decrease before inflation

CIO: 13.6 %; CXO: 3.2%

IT budget expectations to stay flat or decrease adjusted for inflation

CIO: 25.8%; CXO: 9.7%

Info-Tech's CEO-CIO Alignment Program

Opportunities

Appoint a "cloud economist"

Organizations that migrated from on-premises data centers to infrastructure as a service shifted their capital expenditures on server racks to operational expenditures on paying the monthly service bill. Managing that monthly bill so that it is in line with desired performance levels now becomes crucial. The expected benefit of the cloud is that an organization can turn the dial up to meet higher demand and turn it down when demand slows. In practice this is sometimes more difficult to execute than anticipated. Some IT departments realize their cloud-based data flows aren't always connected to the revenue-generating activity seen in the business. As a result, a "cloud economist" is needed to closely monitor cloud usage and adjust it to financial expectations. Especially during any recessionary period, IT departments will want to avoid a "bill shock" incident.

Partner with technology providers

Keep your friends close and your vendors closer. Look for opportunities to create leverage with your strategic vendors to unlock new opportunities. Identify if a vendor you work with is not entrenched in your industry and offer them the credibility of working with you in exchange for a favorable contract. Offering up your logo for a website listing clients or giving your own time to speak in a customer session at a conference can go a long way to building up some goodwill with your vendors. That's goodwill you'll need when you ask for a new multi-year contract on your software license without annual increases built into the structure.

Demonstrate IT projects improve efficiency

An IT department that operates at the Optimize level of Info-Tech's maturity scale can deliver outcomes that lower costs for other departments. IT can defend its own budget if it's able to demonstrate that its initiatives will automate or augment business activities in a way that improves margins. The argument becomes even more compelling if IT can demonstrate it is supporting a revenue-generating initiative or customer-facing experience. CIOs will need to find business champions to vouch for the important contributions IT is making to their area.

Risks

Imposition of non-financial reporting requirements

In some jurisdictions, the largest companies will be required to start collecting information on carbon emissions emitted as a result of business activities by the end of next year. Smaller sized organizations will be next on the list to determine how to meet new requirements issued by various regulators. Risks of failure include facing fines or being shunned by investors. CIOs will need to support their financial reporting teams in collecting the new required data accurately. This will incur new costs as well.

Rising asset costs

Acquiring IT equipment is becoming more expensive due to overall inflation and specific pressures around semiconductor supply chains. As a result, more CIOs are extending their device refresh policies to last another year or two. Still, demands for new devices to support new hybrid work models could put pressure on budgets as IT teams are asked to modernize conferencing rooms. For organizations adopting mixed reality headsets, cutting-edge capabilities will come at a premium. Operating costs of devices may also increase as inflation increases costs of the electricity and bandwidth they depend on.

CASE STUDY
Leverage your influence in vendor negotiations

Denise Cornish, Associate VP of IT and Deputy COO,
Western University of Health Sciences

Since taking on the lead IT role at Western University in 2020, Denise Cornish has approached vendor management like an auditable activity. She evaluates the value she gets from each vendor relationship and creates a list of critical vendors that she relies upon to deliver core business services. "The trick is to send a message to the vendor that they also need us as a customer that's willing to act as a reference," she says. Cornish has managed to renegotiate a contract with her ERP vendor, locking in a multi-year contract with a very small escalator in exchange for presenting as a customer at conferences. She's also working with them on developing a new integration to another piece of software popular in the education space.

Western University even negotiated a partnership approach with Apple for a program run with its College of Osteopathic Medicine of the Pacific (COMP) called the Digital Doctor Bag. The partnership saw Apple agree to pre-package a customer application developed by Western that delivered the curriculum to students and facilitated communications across students and faculty. Apple recognized Western as an Apple Distinguished School, a program that recognizes innovative schools that use Apple products.

"I like when negotiations are difficult.
I don't necessarily expect a zero-sum game. We each need to get something out of this and having the conversation and really digging into what's in it for you and what's in it for me, I enjoy that. So usually when I negotiate a vendor contract, it's rare that it doesn't work out."

CASE STUDY
Control cloud costs with a simplified approach

Jim Love, CIO, IT World Canada

As an online publisher and a digital marketing platform for technology products and services companies, IT World Canada (ITWC) has observed that there are differences in how small and large companies adopt the cloud as their computing infrastructure. For smaller companies, even though adoption is accelerating, there may still be some reluctance to fully embrace cloud platforms and services. While larger companies often have a multi-cloud approach, this might not be practical for smaller IT shops that may struggle to master the skills necessary to effectively manage one cloud platform. While Love acknowledges that the cloud is the future of corporate computing, he also notes that not all applications or workloads may be well suited to run in the cloud. As well, moving data into the cloud is cheap but moving it back out can be more expensive. That is why it is critical to understand your applications and the data you're working with to control costs and have a successful cloud implementation.

"Standardization is the friend of IT. So, if you can standardize on one platform, you're going to do better in terms of costs."

From priorities to action

Go deeper on pursuing your priorities by improving the associated capabilities.

Improve Cost and Budget Management

Take control of your cloud costs by providing central financial oversight on the infrastructure-as-a-service provider your organization uses. Create visibility into your operational costs and define policies to control them. Right-size the use of cloud services to stay within organizational budget expectations.

Take Control of Cloud Costs on AWS

Take Control of Cloud Costs on Microsoft Azure

Improve Business Value

Reduce the funds allocated to ongoing support and impose tougher discipline around change requests to lighten your maintenance burden and make room for investment in net-new initiatives to support the business.

Free up funds for new initiatives

Improve Vendor Management

Lay the foundation for a vendor management process with long-term benefits. Position yourself as a valuable client with your strategic vendors and leverage your position to improve your contract terms.

Elevate Your Vendor Management Initiative

Prepare your data pipeline to train AI

Priority 02

  • ITRG06 BUSINESS INTELLIGENCE AND REPORTING
  • ITRG07 DATA ARCHITECTURE
  • ITRG08 DATA QUALITY

Keep pace as the market adopts AI capabilities, and be ready to create competitive advantage.

Today's innovation is tomorrow's expectation

During 2022, some compelling examples of generative-AI-based products took the world by storm. Images from AI-generating bots Midjourney and Stable Diffusion went viral, flooding social media and artistic communities with images generated from text prompts. Exchanges with OpenAI's ChatGPT bot also caught attention, as the bot was able to do everything from write poetry, to provide directions on a cooking recipe and then create a shopping list for it, to generate working code in a variety of languages. The foundation models are trained with AI techniques that include generative adversarial networks, transformers, and variational autoencoders. The end result is an algorithm that can produce content that's meaningful to people based on some simple direction. The industry is only beginning to come to grips with how this sort of capability will disrupt the enterprise.

Slightly more than one-third of IT professionals say their organization has already invested in AI or machine learning. It's the sixth-most popular technology to have already invested in after cloud computing (82%), application programming interfaces (64%), workforce management solutions (44%), data lakes (36%), and next-gen cybersecurity (36%). It's ahead of 12 other technologies that IT is already invested in.

When we asked what technologies organizations planned to invest in for next year, AI rocketed up the list to second place, as it's selected by 44% of IT professionals. It falls behind only cloud computing. This jump up the list makes AI the fastest growing technology for new investment from organizations.

Many AI capabilities seem cutting edge now, but organizations are prioritizing it as a technology investment. In a couple of years, access to foundational models that produce images, text, or code will become easy to access with a commercial license and an API integration. AI will become embedded in off-the-shelf software and drive many new features that will quickly become commonplace.

To stay even with the competition and meet customer expectations, organizations will have to work to at least adopt these AI-enhanced products and services. For those that want to create a competitive advantage, they will have to build a data pipeline that is capable of training their own custom AI models based on their unique data sets.

Which of the following technology categories has your organization already invested in?

A bar graph is depicted the percentage of organizations which already had invested in the following Categories: Cloud Computing; Application Programming; Next-Gen Cybersecurity; Workforce Management Solutions; Data Lake/Lakehouse; Artificial Intelligence or Machine Learning.

Which of those same technologies does your organization plan to invest in by the end of 2023?

A bar graph is depicted the percentage of organizations which plan to invest in the following categories by the end of 2023: No-Code / Low-Code Platforms; Next-Gen Cybersecurity; Application Programming Interfaces (APIs); Data Lake / Lakehouse; Artificial Intelligence (AI) or Machine Learning; Cloud Computing

Tech Trends 2023 Survey

Data quality and governance will be critical to customize generative AI

Data collection and analysis are on the minds of both CIOs and their supervisors. When asked what technologies the business should adopt in the next three to five years, big data (analytics) ranked as most critical to adopt among CIOs and their supervisors. Big data (collection) ranked fourth out of 11 options.

Organizations that want to drive a competitive advantage from generative AI will need to train these large, versatile models on their own data sets. But at the same time, IT organizations are struggling to provide clean data. The second-most critical gap for IT organizations on average is data quality, behind only organizational change management. Organizations know that data quality is important to support analytics goals, as algorithms can suffer in their integrity if they don't have reliable data to work with. As they say, garbage in, garbage out.

Another challenge to overcome is the gap seen in IT governance, the sixth largest gap on average. Using data toward training custom generative models will hold new compliance and ethical implications for IT departments to contend with. How user data can be leveraged is already the subject of privacy legislation in many different jurisdictions, and new AI legislation is being developed in various places around the world that could create further demands. In some cases, users are reacting negatively to AI-generated content.

Biggest capability gaps between rated importance and effectiveness

This is a Bar graph showing the capability gaps between rated importance and effectiveness.

IT Management and Governance Diagnostic

Most critical technologies to adopt rated by CIOs and their supervisors

This is a Bar graph showing the most critical technologies to adopt as rated by CIO's and their supervisors

CEO-CIO Alignment Program

Opportunities

Enterprise content discovery

Many organizations still cobble together knowledgebases in SharePoint or some other shared corporate drive, full of resources that no one quite knows how to find. A generative AI chatbot holds potential to be trained on an organization's content and produce content based on an employee's queries. Trained properly, it could point employees to the right resource they need to answer their question or just provide the answer directly.

Supply chain forecasts

After Hurricane Ian shut down a Walmart distribution hub, the retailer used AI to simulate the effects on its supply chain. It rerouted deliveries from other hubs based on the predictions and planned for how to respond to demand for goods and services after the storm. Such forecasts would typically take a team of analysts days to compose, but thanks to AI, Walmart had it done in a matter of hours (The Economist, 2022).

Reduce the costs of AI projects

New generative AI models of sufficient scale offer advantages over previous AI models in their versatility. Just as ChatGPT can write poetry or dialogue for a play or perhaps a section of a research report (not this one, this human author promises), large models can be deployed for multiple use cases in the enterprise. One AI researcher says this could reduce the costs of an AI project by 20-30% (The Economist, 2022).

Risks

Impending AI regulation

Multiple jurisdictions around the world are pursuing new legislation that imposes requirements on organizations that use AI, including the US, Europe, and Canada. Some uses of AI will be banned outright, such as the real-time use of facial recognition in public spaces, while in other situations people can opt out of using AI and work with a human instead. Regulations will take the risk of the possible outcomes created by AI into consideration, and organizations will often be required to disclose when and how AI is used to reach decisions (Science | Business, 2022). Questions around whether creators can prevent their content from being used for training AI are being raised, with some efforts already underway to collect a list of those who want to opt out. Organizations that adopt a generative AI model today may find it needs to be amended for copyright reasons in the future.

Bias in the algorithms

Organizations using a large AI model trained by a third party to complete their tasks or as a foundation to further customize it with their own data will have to contend with the inherent bias of the algorithm. This can lead to unintended negative experiences for users, as it did for MIT Technology Review journalist Melissa Heikkilä when she uploaded her images to AI avatar app Lensa, only to have it render a collection of sexualized portraits. Heikkilä contends that her Asian heritage overly influenced the algorithm to associate her with video-game characters, anime, and adult content (MIT Technology Review, 2022).

Convincing nonsense

Many of the generative AI bots released so far often create very good responses to user queries but sometimes create nonsense that at first glance might seem to be accurate. One example is Meta's Galactica bot – intended to streamline scientific research discovery and aid in text generation – which was taken down only three days after being made available. Scientists found that it generated fake research that sounded convincing or failed to do math correctly (Spiceworks, 2022).

CASE STUDY
How MLSE enhances the Toronto Raptors' competitiveness with data-driven practices

Christian Magsisi, Vice President of Venue and Digital Technology, MLSE

At the Toronto Raptors practice facility, the OVO Athletic Centre, a new 120-foot custom LG video screen towers over the court. The video board is used to playback game clips so coaches can use them to teach players, but it also displays analytics from algorithmic models that are custom-made for each player. Data on shot-making or defensive deflections are just a couple examples of what might inform the players.

Vice President of Digital Technology Christian Magsisi leads a functional Digital Labs technical group at MLSE. The in-house team builds the specific data models that support the Raptors in their ongoing efforts to improve. The analytics are fed by Noah Analytics, which uses cognitive vision to provide real-time feedback on shot accuracy. SportsVU is a motion capture system that represents how players are positioned on the court, with detail down to which way they are facing and whether their arms are up or down. The third-party vendors provide the solutions to generate the analytics, but it's up to MLSE's internal team to shape them to be actionable for players during a practice.

"All the way from making sure that a specific player is achieving the results that they're looking for and showing that through data, or finding opportunities for the coaching staff. This is the manifestation of it in real life. Our ultimate goal with the coaches was to be able to take what was on emails or in a report and sometimes even in text message and actually implement it into practice."

Read the full story on Spiceworks Insights.

How MLSE enhances the Toronto Raptors' competitiveness with data-driven practices (cont.)

Humza Teherany, Chief Technology Officer, MLSE

MLSE's Digital Labs team architects its data insights pipeline on top of cloud services. Amazon Web Services Rekognition provides cognitive vision analysis from video and Amazon Kinesis provides the video processing capabilities. Beyond the court, MLSE uses data to enhance the fan experience, explains CTO Humza Teherany. It begins with having meaningful business goals about where technology can provide the most value. He starts by engaging the leadership of the organization and considering the "art of the possible" when it comes to using technology to unlock their goals.

Humza Teherany (left) and Christian Magsisi lead MLSE's digital efforts for the pro sports teams owned by the group, including the Toronto Raptors, Toronto Maple Leafs, and Toronto Argonauts. (Photo by Brian Jackson).

Read the full story on Spiceworks Insights.

"Our first goal in the entire buildup of the Digital Labs organization has been to support MLSE and all of our teams. We like to do things first. We leverage our own technology to make things better for our fans and for our teams to complete and find incremental advantages where possible."
Humza Teherany,
Chief Technology Officer, MLSE

From priorities to action

Go deeper on pursuing your priorities by improving the associated capabilities.

Improve Data Quality

The performance of AI-assisted tools depends on mature IT operations processes and reliable data sets. Standardize service management processes and build a knowledgebase of structured content to prepare for AI-assisted IT operations.

Prepare for Cognitive Service Management

Improve Business Intelligence and Reporting

Explore the enterprise chatbots that are available to not only assist with customer interactions but also help your employees find the resources they need to do their jobs and retrieve data in real time.

Explore the best chatbots software

Improve Data Architecture

Understand if you are ready to embark on the AI journey and what business use cases are appropriate for AI. Plan around the organization's maturity in people, tools, and operations for delivering the correct data, model development, and model deployment and managing the models in the operational areas.

Create an Architecture for AI

Go all in on zero-trust security

Priority 03

  • BAI09 ASSET MANAGEMENT
  • APO08 STAKEHOLDER RELATIONS
  • MEA03 EXTERNAL COMPLIANCE

Adopt zero-trust architecture as the new security paradigm across your IT stack and from an organizational risk management perspective.

Putting faith in zero trust

The push toward a zero-trust security framework is becoming necessary for organizations for several different reasons over the past couple of years. As the pandemic forced workers away from offices and into their homes, perimeter-based approaches to security were challenged by much wider network footprints and the need to identify users external to the firewall. Supply-chain security became more of a concern with notable attacks affecting many thousands of firms, some with severe consequences. Finally, the regulatory pressure to implement zero trust is rising following President Joe Biden's 2021 Executive Order on Improving the Nation's Cybersecurity. It directs federal agencies to implement zero trust. That will impact any company doing business with the federal government, and it's likely that zero trust will propagate through other government agencies in the years ahead. Zero-trust architecture can also help maintain compliance around privacy-focused regulations concerned about personal data (CSO Online, 2022).

IT professionals are modestly confident that they can meet new government legislation regarding cybersecurity requirements. When asked to rank their confidence on a scale of one to five, the most common answer was 3 out of 5 (38.5%). The next most common answer was 4 out of 5 (33.3%).

Zero-trust barriers:
Talent shortage and lack of leadership involvement

Out of a list of challenges, IT professionals are most concerned with talent shortages leading to capacity constraints in cybersecurity. Fifty-four per cent say they are concerned or very concerned with this issue. Implementing a new zero-trust framework for security will be difficult if capacity only allows for security teams to respond to incidents.

The next most pressing concern is that cyber risks are not on the radar of executive leaders or the board of directors, with 46% of IT pros saying they are concerned or very concerned. Since zero-trust requires that organizations take an enterprise risk management approach to cybersecurity and involve top decision makers, this reveals another area where organizations may fall short of achieving a zero-trust environment.

How confident are you that your organization is prepared to meet current and future government legislation regarding cybersecurity requirements? A circle graph is shown with 68.6% colored dark green, and the words: AVG 3.43 written inside the graph.
a bar graph showing the confidence % for numbers 1-5
54%

of IT professionals are concerned with talent shortages leading to capacity constraints in cybersecurity.

46%

of IT professionals are concerned that cyber risks are not on the radar of executive leaders or the board of directors.

Zero trust mitigates risk while removing friction

A zero-trust approach to security requires organizations to view cybersecurity risk as part of its overall risk framework. Both CIOs and their supervisors agree that IT-related risks are a pain point. When asked to rate the severity of pain points, 58% of CIOs rated IT-related business risk incidents as a minor pain or major pain. Their supervisors were more concerned, with 61% rating it similarly. Enterprises can mitigate this pain point by involving top levels of leadership in cybersecurity planning.

Organizations can be wary about implementing new security measures out of concern it will put barriers between employees and what they need to work. Through a zero-trust approach that focuses on identity verification, friction can be avoided. Overall, IT organizations did well to provide security without friction for stakeholders over the past 18 months. Results from Info-Tech's CIO Business Vision Diagnostic shows that stakeholders almost all agree friction due to security practices are acceptable. The one area that stands to be improved is remote/mobile device access, where 78.3% of stakeholders view the friction as acceptable.

A zero-trust approach treats user identity the same regardless of device and whether it is inside or outside of the corporate network. This can remove friction when workers are looking to connect remotely from a mobile device.

IT-related business risk incidents viewed as a pain point

CXO 61%
CIO 58%

Business stakeholders rate security friction levels as acceptable

A bar graph is depicted with the following dataset: Regulatory Compliance: 93.80%; Office/Desktop Computing:	86.50%;Data Access/Integrity: 86.10%; Remote/Mobile Device Access:	78.30%;

CIO Business Vision Diagnostic, N=259

Opportunities

Move to identity-driven access control

Today's approach to access control on the network is to allow every device to exchange data with every other device. User endpoints and servers talk to each other directly without any central governance. In a zero-trust environment, a centralized zero-trust network access broker provides one-to-one connectivity. This allows servers to rest offline until needed by a user with the right access permissions. Users verify their identity more often as they move throughout the network. The user can access the resources and data they need with minimal friction while protecting servers from unauthorized access. Log files are generated for analysis to raise alerts about when an authorized identity has been compromised.

Protect data with just-in-time authentication

Many organizations put process in place to make sure data at rest is encrypted, but often when users copy that data to their own devices, it becomes unencrypted, allowing attackers opportunities to exfiltrate sensitive data from user endpoints. Moving to a zero-trust environment where each data access is brokered by a central broker allows for encryption to be preserved. Parties accessing a document must exchange keys to gain access, locking out unauthorized users that don't have both sets of keys to decrypt the data (MIT Lincoln Laboratory, 2022).

Harness free and open-source tools to deploy zero trust

IT teams may not be seeing a budget infusion to invest in a new approach to security. By making use of the many free and open-source tools available, they can bootstrap their strategy into reality. Here's a list to get started:

PingCastle Wrangle your Active Directory and find all the domains that you've long since forgotten about and manage the situation appropriately. Also builds a spoke-and-hub map of your Active Directory.

OpenZiti Create an overlay network to enable programmable networking that supports zero trust.

Snyk Developers can automatically find and fix vulnerabilities before they commit their code. This vendor offers a free tier but users that scale up will need to pay.

sigstore Open-source users and maintainers can use this solution to verify the code they are running is the code the developer intended. Works by stitching together free services to facilitate software signing, verify against a transparent ledger, and provide auditable logs.

Microsoft's SBOM generation tool A software bill of materials is a requirement in President Biden's Executive Order, intended to provide organizations with more transparency into their software components by providing a comprehensive list. Microsoft's tool will work with Windows, Linux, and Mac and auto-detect a longlist of software components, and it generates a list organized into four sections that will help organizations comprehend their software footprint.

Risks

Organizational culture change to accommodate zero trust

Zero trust requires that top decision makers get involved in cybersecurity by treating it as an equal consideration of overall enterprise risk. Not all boards will have the cybersecurity expertise required, and some executives may not prioritize cybersecurity despite the warnings. Organizations that don't appoint a chief information security officer (CISO) role to drive the cybersecurity agenda from the top will be at risk of cybersecurity remaining an afterthought.

Talent shortage

No matter what industry you're in or what type of organization you run, you need cybersecurity. The demand for talent is very high and organizations are finding it difficult to hire in this area. Without the talent needed to mature cybersecurity approaches to a zero-trust model, the focus will remain on foundational principles of patch management to eliminate vulnerabilities and intrusion prevention. Smaller organizations may want to consider a "virtual CISO" that helps shape the organizational strategy on a part-time basis.

Social engineering

Many enterprise security postures remain vulnerable to an attack that commandeers an employee's identity to infiltrate the network. Hosted single sign-on models provide low friction and continuity of identity across applications but also offer a single point of failure that hackers can exploit. Phishing scams that are designed to trick an employee into providing their credentials to a fake website or to just click on a link that delivers a malware payload are the most common inroads that criminals take into the corporate network. Being aware of how user behavior influences security is crucial.

CASE STUDY
Engage the entire organization with cybersecurity awareness

Serge Suponitskiy, CIO, Brosnan Risk Consultants

Brosnan provides private security services to high-profile clients and is staffed by security experts with professional backgrounds in intelligence services and major law enforcement agencies. Safe to say that security is taken seriously in this culture and CIO Serge Suponitskiy makes sure that extends to all back-office staff that support the firm's activities. He's aware that people are often the weakest link in a cybersecurity posture and are prone to being fooled by a phishing email or even a fraudulent phone call. So cybersecurity training is an ongoing activity that takes many forms. He sends out a weekly cybersecurity bulletin that features a threat report and a story about the "scam of the week." He also uses KnowBe4, a tool that simulates phishing attacks and trains employees in security awareness. Suponitskiy advises reaching out to Marketing or HR for help with engaging employees and finding the right learning opportunities.

"What is financially the best solution to protect yourself? It's to train your employees. … You can buy all of the tools and it's expensive. Some of the prices are going up for no reason. Some by 20%, some by 50%, it's ridiculous. So, the best way is to keep training, to keep educating, and to reimagine the training. It's not just sending this video that no one clicks on or posting a poster no one looks at. … Given the fact we're moving into this recession world, and everyone is questioning why we need to spend more, it's time to reimagine the training approach."

CASE STUDY
Focus on micro-segmentation as the foundation of zero trust

David Senf, National Cybersecurity Strategist, Bell

As a cybersecurity analyst and advisor that works with Bell's clients, David Senf sees zero-trust security as an opportunity for organizations to put a strong set of mitigating controls in place to defend against the thorny challenge of reducing vulnerabilities in their software supply chain. With major breaches being linked to widely used software in the past couple of years, security teams might find it effective to focus on a different layer of security to prevent certain breaches. With security policy being enforced at a narrow point/perimeter, attacks are in essence blocked from exploiting application vulnerabilities (e.g. you can't exploit what you can see). Organizations must still ensure there is a solid vulnerability management program in place, but surrounding applications with other controls is critical. One aspect of zero trust, micro-segmentation, which is an approach to network management, can limit the damage caused by a breach. The solutions help to map out and protect the different connections between applications that could otherwise be abused for discovery or lateral movement. Senf advises that knowing your inventory of software and the interdependencies between applications is the first step on a zero-trust journey, before putting protection and detection in place.

"Next year will be a year of a lot more ZTNA, zero-trust network access, being deployed. So, I think that will give organizations more of an understanding of what zero trust is as well, from a really basic perspective. If I can just limit what applications you can see and no one can even see that application, it's undiscoverable because I've got that ZTNA solution in place. … I would see that as a leading area of deployment and coming to understand what zero trust is in 2023."

From priorities to action

Go deeper on pursuing your priorities by improving the associated capabilities.

Improve Asset Management

Enable reduced friction in the remote user experience by underpinning it with a hardware asset management program. Creating an inventory of devices and effectively tracking them will aid in maintaining compliance, result in stronger policy enforcement, and reduce the harm of a lost or stolen device.

Implement Hardware Asset Management

Improve Stakeholder Relations

Communicate the transition from a perimeter-based security approach to an "Always Verify" approach with a clear roadmap toward implementation. Map key protect surfaces to business goals to demonstrate the importance of zero-trust security in helping the organization succeed. Help the organization's top leadership build awareness of cybersecurity risk.

Build a Zero Trust Roadmap

Improve External Compliance

Manage the challenge of meeting new government requirements to implement zero-trust security and other data protection and cybersecurity regulations with a compliance program. Create a control environment that aligns multiple compliance regimes, and be prepared for IT audits.

Build a Security Compliance Program

Engage employees in the digital age

Priority 04

  • ITRG02 LEADERSHIP, CULTURE, AND VALUES
  • BAI05 ORGANIZATIONAL CHANGE MANAGEMENT
  • APO03 ENTERPRISE ARCHITECTURE

Lead a strong culture through digital means to succeed in engaging the hybrid workforce.

The new deal for employers in a hybrid work world

Necessity is the mother of innovation.

The pandemic's disruption for non-essential workers looks to have a long-lasting, if not permanent, effect on the relationship between employer and employee. The new bargain for almost all organizations is a hybrid work reality, with employees splitting time between the office and working remotely, if not working remotely full-time. IT is in a unique position in the organization as it must not only contend with the shift to this new deal with its own employees but facilitate it for the entire organization.

With 90% of organizations embracing some form of hybrid work, IT leaders have an opportunity to shift from coping with the new work reality to finding opportunities to improve productivity. Organizations that embrace a hybrid model for their IT departments see a more effective IT department. Organizations that offered no remote work for IT rated their IT effectiveness on average 6.2 out of 10, while organizations with at least 10% of IT roles in a hybrid model saw significantly higher effectiveness. At minimum, organizations with between 50%-70% of IT roles in a hybrid model rated their effectiveness at 6.9 out of 10.

IT achieved this increase in effectiveness during a disruptive time that often saw IT take on a heavier burden. Remote work required IT to support more users and be involved in facilitating more work processes. Thriving through this challenging time is a win that's worth sharing with the rest of the organization.

90% of organizations are embracing some form of hybrid work.

IT's effectiveness compared to % working hybrid or remotely

A bar graph is shown which compares the effectiveness of IT work with hybrid and full remote work, compared to No Remote Work for IT.

High effectiveness doesn't mean high engagement

Despite IT's success with hybrid work, CIOs are more concerned about their staff sufficiency, skill, and engagement than their supervisors. Among clients using our CEO-CIO Alignment Diagnostic, 49% of CIOs considered this issue a major pain point compared to only 32% of CXOs. While IT staff are more effective than ever, even while carrying more of a burden in the digital age, CIOs are still looking to improve staff engagement.

Info-Tech's State of Hybrid Work Survey illuminates further details about where IT leaders are concerned for their employee engagement. About four in ten IT leaders say they are concerned for employee wellbeing, and almost the same amount say they are concerned they are not able to see signs that employees are demotivated (N=518).

Boosting IT employees' engagement levels to match their effectiveness will require IT leaders to harness all the tools at their disposal. Communicating culture and effectively managing organizational change in the digital age is a real test of leadership.

Staff sufficiency, skill, and engagement issues as a major pain point

CXO 32%
CIO 49%

CEO-CIO Alignment Diagnostic

Opportunities

Drive effectiveness with a hybrid environment

IT leaders concerned about the erosion of culture and connectedness due to hybrid work can mitigate those effects with increased and improved communication. Among highly effective IT departments, 55% of IT leaders made themselves highly available through instant messaging chat. Another 54% of highly effective leaders increased team meetings (State of Hybrid Work Survey, n=213). The ability to adapt to the team's needs and use a number of tactics to respond is the most important factor. The greater the number of tactics used to overcome communication barriers, the more effective the IT department (State of Hybrid Work Survey, N=518).

Modernize the office conference room

A hybrid work approach emphasizes the importance of not only the technology in the office conference room but the process around how meetings are conducted. Creating an equal footing for all participants regardless of how they join is the goal. In pursuit of that, 63% of organizations say they have made changes or upgrades to their conference room technology (n=496). The conferencing experience can influence employee engagement and work culture and enhance collaboration. IT should determine if the business case exists for upgrades and work to decrease the pain of using legacy solutions where possible (State of Hybrid Work in IT: A Trend Report).

Understand the organizational value chain

Map out the value chain from the customer perspective and then determine the organizational capabilities involved in delivering on that experience. It is a useful tool for helping IT staff understand how they're connected to the customer experience and organizational mission. It's crucial to identify opportunities to resolve pain points and create more efficiency throughout the organization.

Risks

Talent rejects the working model

Many employees that experienced hybrid work over the past couple of years are finding it's a positive development for work/life balance and aren't interested in a full-time return to the office. Organizations that insist on returning all employees to the office all the time may find that employees choose to leave the organization. Similarly, it could be hard to hire IT talent in a competitive market if the position is required to be onsite every day. Most organizations are providing flexible options to employees and finding ways to manage work in the new digital age.

Wasted expense on facilities

Organizations may choose to keep their physical office only to later realize that no one is going to work there. While providing an office space can help foster positive culture through valuable face time, it has to be used intentionally. Managers should plan for specific days that their teams will meet in the office and make sure that work activities take advantage of everyone being in the same place at the same time. Asking everyone to come in so that they can be on a videoconference meeting in their cubicle isn't the point.

Isolated employees and teams

Studies on a remote work environment show it has an impact on how many connections each employee maintains within the company. Employees still interact well within their own teams but have fewer interactions across departments. Overall, workers are likely to collaborate just as often as they did when working in the office but with fewer other individuals at the company. Keep the isolating effect of remote work in mind and foster collaboration and networking opportunities across different departments (BBC News, 2022).

CASE STUDY
Equal support of in-office and remote work

Roberto Eberhardt, CIO, Ontario Legislative Assembly

Working in the legislature of the Ontario provincial government, CIO Roberto Eberhardt's staff went from a fully onsite model to a fully remote model at the outset of the pandemic. Today he's navigating his path to a hybrid model that's somewhere in the middle. His approach is to allow his business colleagues to determine the work model that's needed but to support a technology environment that allows employees to work from home or in the office equally. Every new process that's introduced must meet that paradigm, ensuring it will work in a hybrid environment. For his IT staff, he sees a culture of accountability and commitment to metrics to drive performance measurement as key to the success of this new reality.

"While it's good in a way, the challenge for us is it became a little more complex because you have to account for all those things in the office environment and in the remote work approach. Everything you do now, you have to say OK well how is this going to work in this world and how will it work in the other world?"

Creating purpose for IT through strategy

Mike Russell, Virginia Community College System

At the Virginia Community College System (VCCS), CIO Mike Russell's IT team supports an organization that governs and delivers services to all community colleges in the state. Russell sees his IT team's purpose as being driven by the organization's mission to ensure success throughout the entire student journey, from enrolment to becoming employed after graduation. That customer-focused mindset starts from the top-level leadership, the chancellor, and the state governor. The VCCS maintains a six-year business plan that informs IT's strategic plan and aligns IT with the mission, and both plans are living documents that get refreshed every two years. Updating the plans provides opportunities for the chancellor to engage the organization and remind everyone of the purpose of their work.

"The outcome isn't the degree. The outcome we're trying to measure is the job. Did you get the job that you wanted? Whether it's being re-employed or first-time employment, did you get what you were after?"

From priorities to action

Go deeper on pursuing your priorities by improving the associated capabilities.

Improve Leadership, Culture, and Values

Help leaders manage their teams effectively in a hybrid environment by providing them with the right tools and tactics to manage the challenges of hybrid work. Focus on promoting teamwork and fostering connection.

Prepare People Leaders for the Hybrid Work Environment

Improve Organizational Change Management

Assign accountability for managing the changes that the organization is experiencing in the digital age. Make a people-centric approach that takes human behavior into account and plans to address different needs in different ways. Be proactive about change.

Master Organizational Change Management Practices

Improve Enterprise Architecture

Develop a foundation for aligning IT's activities with business value by creating a right-sized enterprise architecture approach that isn't heavy on bureaucracy. Drive IT's purpose by illustrating how their work contributes to the overall mission and the customer experience.

Create a Right-Sized Enterprise Architecture Governance Framework

Shape the IT organization to improve customer experience

PRIORITY 05

  • BAI03 ENTERPRISE APPLICATION SELECTION & IMPLEMENTATION
  • MEA01 PERFORMANCE MEASUREMENT
  • ITRG01 IT ORGANIZATIONAL DESIGN

Tightly align the IT organization with the organization's value chain from a customer perspective.

IT's value is defined by faster, better, bigger

The pandemic motivated organizations to accelerate their digital transformation efforts, digitalizing more of their tasks and organizing the company's value chain around satisfying the customer experience. Now we see organizations taking their foot off the gas pedal of digitalization and shifting their focus to extracting the value from their investments. They want to execute on the digital transformation in their operations and realize the vision they set out to achieve.

In our Trends Report we compared the emphasis organizations are putting on digitalization to last year. Overall, we see that most organizations shifted fewer of their processes to digital in the past year.

We also asked organizations what motivated their push toward automation. The most common drivers are to improve efficiency, with almost seven out of ten organizations looking to increase staff on high-level tasks by automating repetitive tasks, 67% also wanting to increase productivity without increasing headcount, and 59% wanting to reduce errors being made by people. In addition, more than half of organizations pursued automation to improve customer satisfaction.

What best describes your main motivation to pursue automation, above other considerations?

A bar graph is depicted showing the following dataset: Increase staff focus on high-level tasks by automating repetitive tasks:	69%; Increase productivity of existing staff to avoid increasing headcount:	67%; Reduce errors made by people:	59%; Improve customer satisfaction:	52%; Achieve cost savings through reduction in headcount:	35%; Increase revenue by enabling higher volume of work:	30%

Tech Trends 2023 Survey

To what extent did your organization shift its processes from being manually completed to digitally completed during past year?

A bar graph is depicted showing the extent to which organizations shifted processes from manual to digital during the past year for 2022 and 2023, from Tech Trends 2023 Survey

With the shift in focus from implementing new applications to support digital transformation to operating in the new environment, IT must shift its own focus to help realize the value from these systems. At the same time, IT must reorganize itself around the new value chain that's defined by a customer perspective.

IT struggles to deliver business value or support innovation

Many current IT departments are structured around legacy processes that hinder their ability to deliver business value. CIOs are trying to grapple with the misalignment between the modern business structure and keep up with the demands for innovation and agility.

Almost nine in ten CIOs say that business frustration with IT's failure to deliver value is a pain point. Their supervisors have a slightly more favorable opinion, with 76% agreeing that it is a pain point.

Similarly, nine in ten CIOs say that IT limits affecting business innovation and agility is a pain point, while 81% of their supervisors say the same.

Supervisors say that IT should "ensure benefits delivery" as the most important process (CEO-CIO Alignment Program). This underlines the need to achieve alignment, optimize service delivery, and facilitate innovation. The pain points identified here will need to be resolved to make this possible.

IT departments will need to contend with a tight labor market and economic volatility in the year ahead. If this drives down resource capacity, it will be even more critical to tightly align with the organization.

Views business frustration with IT failure to deliver value as a pain point

CXO 76%
CIO 88%

Views IT limits affecting business innovation and agility as a pain point

CXO 81%
CIO

90%

CEO-CIO Alignment Program

Opportunities

Define IT's value by its contributions to enterprise value

Communicate the performance of IT to stakeholders by attributing positive changes in enterprise value to IT initiatives. For example, if a digital channel helped increase sales in one area, then IT can claim some portion of that revenue. If optimization of another process resulted in cost savings, then IT can claim that as a contribution toward the bottom line. CIOs should develop their handle on how KPIs influence revenues and costs. Keeping tabs on normalized year-over-year revenue comparisons can help demonstrate that IT contributions are making an impact on driving profitability.

Go with buy versus build if it's a commodity service

Most back-office functions common to operating a company can be provided by cloud-based applications accessed through a web browser. There's no value in having IT spend time maintaining on-premises applications that require hosting and ongoing maintenance. Organizations that are still accruing technical debt and are unable to modernize will increasingly find it is negatively impacting employee experience, as users expect their working experience to be similar to their experience with consumer applications. In addition, IT will continue to have capacity challenges as resources will be consumed by maintenance. As they seek to outsource some applications, IT will need to consider the geopolitical risk of certain jurisdictions in selecting a provider.

Redefine how employee performance is tracked

The concept of "clocking in" for a shift and spending eight hours a day on the job doesn't help guide IT toward its objectives or create any higher sense of purpose. Leaders must work to create a true sense of accountability by reaching consensus on what key performance indicators are important and tasking staff to improve them. Metrics should clearly link back to business outcomes and IT should understand the role they play in delivering a good customer experience.

Risks

Lack of talent available to drive transformation

CIOs are finding it difficult to hire the talent needed to create the capacity they need as digital demands of their organizations increase. This could slow the pace of change as new positions created in IT go unfilled. CIOs may need to consider reskilling and rebalancing workloads of existing staff in the short term and tap outsourcing providers to help make up shortfalls.

Resistance to change

New processes may have been given the official rubber stamp, but that doesn't mean staff are adhering to them. Organizations that reorganize themselves must take steps to audit their processes to ensure they're executed the way they intend. Some employees may feel they are being made obsolete or pushed out of their jobs and become disengaged.

Short-term increased costs

Restructuring the organization can come with the need for new tools and more training. It may be necessary to operate with redundant staff for the transitional period. Some additional expenses might be incurred for a brief period as the new structure is being put in place.

Emphasize the value of IT in driving revenue

Salman Ali, CIO, McDonald's Germany

As the new CIO to McDonald's Germany, Salman Ali came on board with an early mandate to reorganize the IT department. The challenge is to merge two organizations together: one that delivers core technology services of infrastructure, security, service desk, and compliance and one that delivers customer-facing technology such as in-store touchscreen kiosks and the mobile app for food delivery. He is looking to organize this new-look department around the technology in the hands of both McDonald's staff and its customers. In conversations with his stakeholders, Ali emphasizes the value that IT is driving rather than discussing the costs that go into it. For example, there was a huge cost in integrating third-party meal delivery apps into the point-of-sales system, but the seamless experience it delivers to customers looking to place an order helps to drive a large volume of sales. He plans to reorganize his department around this value-driven approach. The organization model will be executed with clear accountability in place and key performance indicators to measure success.

"Technology is no longer just an enabler. It's now a strategic business function. When they talk about digital, they are really talking about what's in the customers' hands and what do they use to interact with the business directly? Digital transformation has given technology a new front seat that's really driving the business."

CASE STUDY
Overhauling the "heartbeat" of the organization

Ernest Solomon, Former CIO, LAWPRO

LAWPRO is a provider of professional liability insurance and title insurance in Canada. The firm is moving its back-office applications from a build approach to a buy approach and focusing its build efforts on customer-facing systems tied to revenue generation. CIO Ernest Solomon says his team has been developing on a legacy platform for two decades, but it's time to modernize. The firm is replacing its legacy platform and moving to a cloud-based system to address technical debt and improve the experience for staff and customers. The claims and policy management platform, the "heartbeat" of the organization, is moving to a software-as-a-service model. At the same time, the firm's customer-facing Title Plus application is being moved to a cloud-native, serverless architecture. Solomon doesn't see the need for IT to spend time building services for the back office, as that doesn't align with the mission of the organization. Instead, he focuses his build efforts on creating a competitive advantage.

"We're redefining the customer experience, which is how do we move the needle in a positive direction for all the lawyers that interact with us? How do we generate that value-based proposition and improve their interactions with our organization?"

From priorities to action

Go deeper on pursuing your priorities by improving the associated capabilities.

Improve Enterprise Application Selection & Implementation

Help leaders manage their teams effectively in a hybrid environment by providing them with the right tools and tactics to manage the challenges of hybrid work. Focus on promoting teamwork and fostering connection.

Embrace Business-Managed Applications

Improve Performance Measurement

Drive the most important IT process in the eyes of supervisors by defining business value and linking IT spend to it. Make benefits realization part of your IT governance.

Maximize Business Value From IT Through Benefits Realization

Improve IT Organizational Design

Showcase IT's value to the business by aligning IT spending and staffing to business functions. Provide transparency into business consumption of IT and compare your spending to your peers'.

IT Spend & Staffing Benchmarking

The Five Priorities

Engage cross-functional leadership to seize opportunity while protecting the organization from volatility.

  1. Adjust IT operations to manage for inflation
  2. Prepare your data pipeline to train AI
  3. Go all in on zero-trust security
  4. Engage employees in the digital age
  5. Shape the IT organization to improve customer experience

Expert Contributors

In order of appearance

Denise Cornish, Associate VP of IT and Deputy COO, Western University of Health Sciences

Jim Love, CIO, IT World Canada

Christian Magsisi, Vice President of Venue and Digital Technology, MLSE

Humza Teherany, Chief Technology Officer, MLSE

Serge Suponitskiy, CIO, Brosnan Risk Consultants

David Senf, National Cybersecurity Strategist, Bell

Roberto Eberhardt, CIO, Ontario Legislative Assembly

Mike Russell, Virginia Community College System

Salman Ali, CIO, McDonald's Germany

Ernest Solomon, Former CIO, LAWPRO

Bibliography

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2 March 2022. Accessed 7 Dec. 2022.
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Paramita, Ghosh. "Data Architecture Trends in 2022." DATAVERSITY, 22 Feb. 2022. Accessed 7 Dec. 2022.
Rosenbush, Steven. "Cybersecurity Tops the CIO Agenda as Threats Continue to Escalate - WSJ." The Wall Street Journal, 17 Oct. 2022. Accessed 2 Nov. 2022.
Sacolick, Isaac. "What's in the Budget? 7 Investments for CIOs to Prioritize." StarCIO,
22 Aug. 2022. Accessed 2 Nov. 2022.
Singh, Yuvika. "Digital Culture-A Hurdle or A Catalyst in Employee Engagement." International Journal of Management Studies, vol. 6, Jan. 2019, pp. 54–60. ResearchGate, https://doi.org/10.18843/ijms/v6i1(8)/08.
"Talent War Set to Become Top Priority for CIOs in 2023, Study Reveals." CEO.digital,
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Wadhwani, Sumeet. "Meta's New Large Language Model Galactica Pulled Down Three Days After Launch." Spiceworks, 22 Nov. 2022. Accessed 12 Dec. 2022.
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Decide What's Important and What Is Less So

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Redefining the business impact analysis through the lens of value

The Business Impact Analysis (BIA) is easily one of the most misunderstood processes in the modern enterprise. For many, the term conjures images of dusty binders filled with disaster recovery plans. A compliance checkbox exercise focused solely on what to do when the servers are smoking or the building is flooded. This view, while not entirely incorrect, is dangerously incomplete. It relegates the BIA to a reactive, insurance-policy mindset when it should be a proactive, strategic intelligence tool.

Yes, I got that text from AI. So recognizable. But you know what? There is a kernel of truth in this.

A modern BIA is about understanding and protecting value more than just about planning for disaster. That is the one thing we must keep in mind at all times. The BIA really is a deep dive into the DNA of the organization. It maps the connections between information assets, operational processes, and business outcomes. It answers the critical question, “What matters? And why ? And what is the escalating cost of its absence?”

The Strategic Starting Point: A Top-Down Business Analysis

To answer “what matters,” the process must begin at the highest level: with senior management and, ideally, the board. Defining the organization's core mission and priorities is a foundational governance task, a principle now embedded in European regulations like DORA.

Rank the Business Units

The process begins at the highest level with senior management. I would say, the board. They need to decide what the business is all about. (This is in line with the DORA rules in Europe.) The core business units or departments of the organization are ranked based on their contribution to the company's mission. This ranking is frequently based on revenue generation, but it can also factor in strategic importance, market position, or essential support functions. For example, the “Production” and “Sales” units might be ranked higher than “Internal HR Administration.” This initial ranking provides the foundational context for all subsequent decisions.

I want to make something crystal clear: this ranking is merely a practical assessment. Obviously the HR and well being departments play a pivotal role in the value delivery of the company. Happy employees make for happy customers.  

But, being a bit Wall-Streety about it, the sales department generating the biggest returns is probably only surpassed by the business unit producing the product for those sales. And with that I just said that the person holding the wrench, who knows your critical production machine, is your most valuable HR asset. Just saying.

Identify Critical Functions Within Each Unit

With the business units prioritized, the next step is to drill down into each one and identify its critical operational functions. The focus here is on processes, not technology. For the top-ranked “Sales” unit, critical functions might include:

  • SF-01: Processing New Customer Orders

  • SF-02: Managing the Customer Relationship Management (CRM) System

  • SF-03: Generating Sales Quotes

  • SF-04: Closing the Sale

These functions are then rated against each other within the business unit to create a prioritized list of what truly matters for that unit to achieve its goals.

And here I'm going to give you some food for thought. There will be a superficial geographical difference in importance. If you value continuity then new business may not be the top critical department. I can imagine this is completely counter intuitive. But remember that it is cheaper to keep and upsell an existing client than it is to acquire a new one.

Information asset classification is a key component of resilience.

With a clear map of what the business does, the next logical step is to identify what it uses to get it done. This brings us to the non-negotiable foundation of resilience: comprehensive information asset classification.

Without knowing what you have, where it is, and what it's worth, any attempt at risk management is simply guesswork. You risk spending millions protecting low/mid-value data while leaving the crown jewels exposed (I guess your Ciso will have said something 😊). In this article, we will explore how foundational asset classification can evolve into a mature, value-driven impact analysis, offering a blueprint for transforming the BIA from a tactical chore into a strategic imperative.

Before you can determine the effect of losing an asset, you must first understand the asset itself. Information asset classification is the systematic process of inventorying, categorizing, and assigning business value to your organization's data. Now that we have terabyte-scale data on servers, cloud environments, and countless SaaS applications, you have your work cut out for you. It is, however, a most critical investment in the risk management lifecycle.

Classification forces an organization to look beyond the raw data and evaluate it through two primary lenses: criticality and sensitivity.

  • Criticality is a measure of importance. It answers the question: “How much damage would the business suffer if this asset were unavailable or corrupted?” This is directly tied to the operational functions that depend on the asset. The criticality of a customer database, for instance, is determined by the impact on the sales, marketing, and support functions that would grind to a halt without it. This translates to the availability rating. 

  • Sensitivity is a measure of secrecy. It answers the question: “What is the potential harm if this asset were disclosed to unauthorized parties?” This considers reputational damage, competitive disadvantage, legal penalties, and customer privacy violations. This translates to the confidentiality rating.

Without this dual understanding, it's impossible to implement a proportional and cost-effective security program. The alternative is a one-size-fits-all approach, which invariably leads to one of two expensive failures:

  1. Overprotection: Applying the highest level of security controls to all information is prohibitively expensive and creates unnecessary operational friction. It's like putting a bank vault door on a broom closet.

  2. Underprotection: Applying a baseline level of security to all assets leaves your most critical and sensitive information dangerously vulnerable. It exposes your organization to unacceptable risk. Remember assigning an A2 rating to all your infra because it cannot be related to specific business processes? The “we'll take care of it at the higher levels” approach leads to exactly this issue.

By understanding the criticality and sensitivity of assets, organizations can ensure that security efforts are directly tied to business objectives, making the investment in protection proportional to the asset's value. Proportionality is also embedded in new European legislation.

A practical framework for executing classification exercises

While the concept is straightforward, the execution can be complex. A successful classification program requires a methodical framework that moves from high-level policy to granular implementation. in this first stage, we're going to talk about data.

Step 1: Define the Classification Levels

The first step is to establish a simple, intuitive classification scheme. When you complicate it, you lose your people. Most organizations find success with a three- or four-tiered model, which is easy for employees to understand and apply. For example:

  • Public: Information intended for public consumption with no negative impact from disclosure (e.g., marketing materials, press releases).

  • Internal: Information for use within the organization but not overly sensitive. Its disclosure would be inconvenient but not damaging (e.g., internal memos on non-sensitive topics, general project plans).

  • Confidential: Sensitive business information that, if disclosed, could cause measurable damage to the organization's finances, operations, or reputation (e.g., business plans, financial forecasts, customer lists).

  • Restricted or secret: The most sensitive data that could cause severe financial or legal damage if compromised. Access is strictly limited on a need-to-know basis (e.g., trade secrets, source code, PII, M&A details).

Step 2: Tackle the Data Inventory Problem

This is often the most challenging phase: identifying and locating all information assets. You must create a comprehensive inventory and detail not just the data itself but its entire context:

  • Data Owners: The business leader accountable for the data and for determining its classification.

  • Data Custodians: The IT or operational teams responsible for implementing and managing the security controls on the data.

  • Location: Where does the data live? Is it in a specific database, a cloud storage bucket, a third-party application, or a physical filing cabinet?

  • External Dependencies: Crucially, this inventory must extend beyond the company's walls. Which third-party vendors (payroll processors, cloud hosting providers, marketing agencies) handle, store, or transport your data? Their security posture is now part of your risk surface. In Europe, this is now a foundation of your data management through GDPR, DORA, the AI Act and other legislation. 

Step 3: Establish a Lifecycle Approach

Information isn't static. Its value and handling requirements can change over its lifecycle. Your classification process must define clear rules for each stage:

  • Creation: How is data classified when it's first created? How is it marked (e.g., digital watermarks, document headers)?

  • Storage & Use: What security controls apply to each classification level at rest and in transit (e.g., encryption standards, access control rules)? What about legislative initiatives?

  • Archiving & Retention: How long must the data be kept to meet business needs and legal requirements? What about external storage?

  • Destruction: What are the approved methods for securely destroying the data (e.g., cryptographic erasure, physical shredding) once it's no longer required?

Without clear, consistent handling standards for each level, the classification labels themselves are meaningless. The classification directly dictates the required security measures.

The hierarchy of importance.

This dual (business processes and asset classification) top-down approach to determining criticality is often referred to as the 'hierarchy of importance,' which helps in systematically prioritizing assets based on their business value.

Once assets are inventoried, the next step is to systematically determine their criticality. Randomly assigning importance to thousands of assets is futile. A far more effective method is a top-down, hierarchical approach that mirrors the structure of the business itself. This method creates a clear “chain of criticality,” where the importance of a technical asset is directly derived from the value of the business function it supports.

Map the Supporting Assets and Resources

Only now, once you have clearly defined the critical business functions and prioritized them, can you finally map the specific assets and resources they depend on. These are the people, technology, and facilities that enable the function. For the critical function “Processing New Customer Orders,” the supporting assets might include:

  • Application: SAP ERP System (Module SD)

  • Database: Oracle Customer Order Database

  • Hardware: Primary ERP Server Cluster

  • Personnel: Sales team and Order Entry team

The criticality of the “Oracle Customer Order Database” is now clear. It is clearly integrated into the business; it is critically important because it is an essential asset for a top-priority function (SF-01) within a top-ranked business unit (“Sales”). This top-down structure provides a clear, business-justified view of risk that management can easily understand. It allows you to see precisely how a technical risk (e.g., a vulnerability in the Oracle database) can bubble up to impact a core business operation.

From Criticality to Consequence: Master Impact Analysis

With a clear understanding of what's indispensable, the BIA can now finally move to its core purpose: analyzing the tangible and intangible impacts of a disruption over time. A robust impact analysis prevents “impact inflation,” which is the common tendency to focus solely on unrealistic scenarios or self-importance assurances, as this just causes management to discount your findings. That just causes management to discount your findings. A more credible approach uses a range of outcomes that paint a realistic picture of escalating damage over time.

Your analysis should assess the loss of the four core pillars of information security:

  • Loss of Confidentiality: The unauthorized disclosure of sensitive information. The impact can range from legal fines for a data breach to the loss of competitive advantage from a leaked product design.

  • Loss of Integrity: The unauthorized or improper modification of data. This can lead to flawed decision-making based on corrupted reports, financial fraud, or a complete loss of trust in the system.

  • Loss of Availability: The inability to access a system or process. This is the most common focus of traditional BIA, leading to lost productivity, missed sales, and an inability to deliver services.

  • Insecurity around Authenticity: Your ability to ensure you receive data from the expected party. 

This brings us to the CIAA rating, which encompasses Confidentiality, Integrity, Availability, and Authenticity, providing a comprehensive framework for assessing information security impacts.

Qualitative vs. Quantitative Analysis

Impacts can be measured in two ways, and the most effective BIAs use a combination of both:

  • Qualitative Analysis: This uses descriptive scales (e.g., High, Medium, Low) to assess impacts that are difficult to assign a specific monetary value to. This is ideal for measuring things like reputational damage, loss of customer confidence, or employee morale. Its main advantage is prioritizing risks quickly, but it lacks the financial precision needed for a cost-benefit analysis.

  • Quantitative Analysis: This assigns a specific monetary value ($) to the impact. This is used for measurable losses like lost revenue per hour, regulatory fines, or the cost of manual workarounds. The major advantage is that it provides clear financial data to justify security investments. For example, “This outage will cost us $100,000 per hour in lost sales” is a powerful statement when requesting funding for a high-availability solution.

A mature analysis might involve scenario modeling—where we walk through a small set of plausible disruption scenarios with business stakeholders to define a range of outcomes (minimum, maximum, and most likely). This provides a far more nuanced and credible dataset that aligns with how management views other business risks.

The additional lens: The Customer Value Chain Contribution (CVCC)©

To elevate the BIA from an internal exercise to a truly strategic tool, we can apply one more lens: the Customer Value Chain Contribution (CVCC)©. This approach reframes the impact analysis to focus explicitly on the customer. Instead of just asking, “What is the impact on our business?” we ask, “What is the impact on our customer's experience and our ability to deliver value to them?”

The CVCC method involves mapping your critical processes and assets to specific stages of the customer journey. For example:

  • Awareness/Acquisition: A disruption to the company website or marketing automation platform directly impacts your ability to attract new customers.

  • Conversion/Sale: An outage of the e-commerce platform or CRM system prevents customers from making purchases, directly impacting revenue and frustrating users at a key moment.

  • Service Delivery/Fulfillment: A failure in the warehouse management or logistics system means orders can't be fulfilled, breaking promises made to the customer.

  • Support/Retention: If the customer support ticketing system is down, customers with problems can't get help, leading to immense frustration and potential churn.

By analyzing impact through the CVCC lens, the consequences become far more vivid and compelling. “Loss of the CRM system” becomes “a complete inability to process new sales leads or support existing customers, causing direct revenue loss and significant reputational damage.” This framing aligns the BIA directly with the goal of any business: creating and retaining satisfied customers. It transforms the discussion from technical risk to the preservation of the customer relationship and the value chain that supports it.

From document to real value

When you build your BIA on this framework, meaning that it is rooted in sound asset classification, structured by the correct top-down criticality analysis, and enriched by the customer-centric view of impact, then it is no longer a static document. It becomes the dynamic, strategic blueprint for organizational resilience.

These insights generate business decisions:

  • Prioritized risk mitigation: they show exactly where to focus security efforts and resources for the greatest return on investment.

  • Justified security spending: they provide the quantitative and qualitative data needed to make a compelling business case for new security controls, technologies, and processes.

  • Informed recovery planning: they establish clear, business-justified Recovery Time Objectives (RTOs) and Recovery Point Objectives (RPOs) that form the foundation of any effective business continuity and disaster recovery plan.

I'm convinced that this expanded vision of the business impact analysis embeds the right analytical understanding of value and risk into the fabric of the organization. I want you to move beyond the fear of disaster and toward a confident, proactive posture of resilience. Like that, you ensure that in a world of constant change and disruption, the things that truly matter are always understood, always protected, and always available.

Always happy to chat.

Into the Metaverse

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  • Define the metaverse.
  • Understand where Meta and Microsoft are going and what their metaverse looks like today.
  • Learn about other solution providers implementing the enterprise metaverse.
  • Identify risks in deploying metaverse solutions and how to mitigate them.

Our Advice

Critical Insight

  • A metaverse experience must combine the three Ps: user presence is represented, the world is persistent, and data is portable.

Impact and Result

  • Understand how Meta and Microsoft define the Metaverse and the coming challenges that enterprises will need to solve to harness this new digital capability.

Into the Metaverse Research & Tools

Besides the small introduction, subscribers and consulting clients within this management domain have access to:

1. Into the Metaverse – A deck that examines how IT can prepare for the new digital world

Push past the hype and understand what the metaverse really means for IT.

  • Into the Metaverse Storyboard

Infographic

Further reading

Into the Metaverse

How IT can prepare for the new digital world.

Analyst Perspective

The metaverse is still a vision of the future.

Photo of Brian Jackson, Research Director, CIO, Info-Tech Research Group.

On October 28, 2021, Mark Zuckerberg got up on stage and announced Facebook's rebranding to Meta and its intent to build out a new business line around the metaverse concept. Just a few days later, Microsoft's CEO Satya Nadella put forward his own idea of the metaverse at Microsoft Ignite. Seeing two of Silicon Valley's most influential companies pitch a vision of avatar-driven virtual reality collaboration sparked our collective curiosity. At the heart of it lies the question, "What is the metaverse, anyway?“

If you strip back the narrative of the companies selling you the solutions, the metaverse can be viewed as technological convergence. Years of development on mixed reality, AI, immersive digital environments, and real-time communication are culminating in a totally new user experience. The metaverse makes the digital as real as the physical. At least, that's the vision.

It will be years yet before the metaverse visions pitched to us from Silicon Valley stages are realized. In the meantime, understanding the individual technologies contributing to that vision can help CIOs realize business value today. Join me as we delve into the metaverse.

Brian Jackson
Research Director, CIO
Info-Tech Research Group

From pop culture to Silicon Valley

Sci-fi visionaries are directly involved in creating the metaverse concept

The term “metaverse” was coined by author Neal Stephenson in the 1992 novel “Snow Crash.” In the novel, main character Hiro Protagonist interacts with others in a digitally defined space. Twenty-five years after its release, the cult classic is influential among Silicon Valley's elite. Stephenson has played some key roles in Silicon Valley firms. He became the first employee at Blue Origin, the space venture founded by Jeff Bezos, in 2006, and later became chief futurist at augmented reality firm Magic Leap in 2014. Stephenson also popularized the Hindu concept "avatar" in his writing, paving the way for people to embody digitally rendered models to participate in the metaverse (Vanity Fair, 2017).

Even earlier concepts of the metaverse were examined in the 1980s, with William Gibson’s “Neuromancer” exploring the same idea as cyberspace. Gibson's novel was influenced by his time in Seattle, where friend and Microsoft executive Eileen Gunn took him to hacker bars where he'd eavesdrop on "the poetics of the technological subculture" (Medium, 2022). Other visions of a virtual reality mecca were brought to life in the movies, including the 1982 Disney release “Tron,” the 1999 flick “The Matrix,” and 2018’s “Ready Player One.”

There's a common set of traits among these sci-fi narratives that help us understand what Silicon Valley tech firms are now set to commercialize: users interact with one another in a digitally rendered virtual world, with a sense of presence provided through the use of a head-mounted display.

Cover of the book Snow Crash by Neal Stephenson.

Image courtesy nealstephenson.com

Meta’s view of the metaverse

CEO Mark Zuckerberg rebranded Facebook to make his intent clear

Mark Zuckerberg is all in on the metaverse, announcing October 28, 2021, that Facebook would be rebranded to Meta. The new brand took effect on December 1, and Facebook began trading under the new stock ticker MVRS on certain exchanges. On February 15, 2022, Zuckerberg announced at a company meeting that his employees will be known as Metamates. The company's new values are to live in the future, build awesome things, and focus on long-term impact. Its motto is simply "Meta, Metamates, me" (“Out With the Facebookers. In With the Metamates,” The New York Times, 2022).

Meta's Reality Labs division will be responsible for developing its metaverse product, using Meta Quest, its virtual reality head-mounted displays. Meta's early metaverse environment, Horizon Worlds, rolled out to Quest users in the US and Canada in early December 2021. This drove a growth in its monthly user base by ten times, to 300,000 people. The product includes Horizon Venues, tailored to attending live events in VR, but not Horizon Workrooms, a VR conferencing experience that remains invite-only. Horizon Worlds provides users tools to construct their own 3D digital environments and had been used to create 10,000 separate worlds by mid-February 2022 (“Meta’s Social VR Platform Horizon Hits 300,000 Users,“ The Verge, 2022).

In the future, Meta plans to amplify the building tools in its metaverse platform with generative AI. For example, users can give speech commands to create scenes and objects in VR. Project CAIRaoke brings a voice assistant to an augmented reality headset that can help users complete tasks like cooking a stew. Zuckerberg also announced Meta is working on a universal speech translator across all languages (Reuters, 2022).

Investment in the metaverse:
$10 billion in 2021

Key People:
CEO Mark Zuckerberg
CTO Andrew Bosworth
Chief Product Officer Chris Cox

(Source: “Meta Spent $10 Billion on the Metaverse in 2021, Dragging Down Profit,” The New York Times, 2022)

Microsoft’s view of the metaverse

CEO Satya Nadella showcased a mixed reality metaverse at Microsoft Ignite

In March 2021 Microsoft announced Mesh, an application that allows organizations to build out a metaverse environment. Mesh is being integrated into other Microsoft hardware and software, including its head-mounted display, the HoloLens, a mixed reality device. The Mesh for HoloLens experience allows users to collaborate around digital content projected into the real world. In November, Microsoft announced a Mesh integration with Microsoft Teams. This integration brings users into an immersive experience in a fully virtual world. This VR environment makes use of AltspaceVR, a VR application Microsoft first released in May 2015 (Microsoft Innovation Stories, 2021).

Last Fall, Microsoft also announced it is rebranding its Dynamics 365 Connected Store solution to Dynamics 365 Connected Spaces, signaling its expansion from retail to all spaces. The solution uses cognitive vision to create a digital twin of an organization’s physical space and generate analytics about people’s behavior (Microsoft Dynamics 365 Blog, 2021).

In the future, Microsoft wants to make "holoportation" a part of its metaverse experience. Under development at Microsoft Research, the technology captures people and things in photorealistic 3D to be projected into mixed reality environments (Microsoft Research, 2022). It also has plans to offer developers AI-powered tools for avatars, session management, spatial rendering, and synchronization across multiple users. Open standards will allow Mesh to be accessed across a range of devices, from AR and VR headsets, smartphones, tablets, and PCs.

Microsoft has been developing multi-user experiences in immersive 3D environments though its video game division for more than two decades. Its capabilities here will help advance its efforts to create metaverse environments for the enterprise.

Investment in the metaverse:
In January 2022, Microsoft agreed to acquire Activision Blizzard for $68.7 billion. In addition to acquiring several major gaming studios for its own gaming platforms, Microsoft said the acquisition will play a key role in the development of its metaverse.

Key People:
CEO Satya Nadella
CEO of Microsoft Gaming Phil Spencer
Microsoft Technical Research Fellow Alex Kipman

Current state of metaverse applications from Meta and Microsoft

Meta

  • Horizon Worlds (formerly Facebook Horizon). Requires an Oculus Rift S or Quest 2 headset to engage in an immersive 3D world complete with no-code building tools for users to construct their own environments. Users can either interact in the space designed by Meta or travel to other user-designed worlds through the plaza.
  • Horizon Workrooms (beta, invite only). An offshoot of Horizon Worlds but more tailored for business collaboration. Users can bring in their physical desks and keyboards and connect to PC screens from within the virtual setting. Integrates with Facebook’s Workplace solution.

Microsoft

  • Dynamics 365 Connected Spaces (preview). Cognitive vision combined with surveillance cameras provide analytics on people's movement through a facility.
  • Mesh for Microsoft Teams (not released). Collaborate with your colleagues in a virtual reality space using personalized avatars. Use new 2D and 3D meeting experiences.
  • Mesh App for HoloLens (preview). Interact with colleagues virtually in a persistent digital environment that is overlaid on top of the real world.
  • AltspaceVR. A VR space accessible via headset or desktop computer that's been available since 2015. Interact through use of an avatar to participate in daily events

Current providers of an “enterprise metaverse”

Other providers designing mixed reality or digital twin tools may not have used the “metaverse” label but provide the same capabilities via platforms

Logo for NVIDIA Omniverse. Logo for TeamViewer.
NVIDIA Omniverse
“The metaverse for engineers,” Omniverse is a developer toolset to allow organizations to build out their own unique metaverse visions.
  • Omniverse Nucleus is the platform database that allows clients to publish digital assets or subscribe to receive changes to them in real-time.
  • Omniverse Connectors are used to connect to Nucleus and publish or subscribe to individual assets and entire worlds.
  • NVIDIA’s core physics engine provides a scalable and physically accurate world simulation.
TeamViewer’s Remote as a Service Platform
Initially focusing on providing workers remote connectivity to work desktops, devices, and robotics, TeamViewer offers a range of software as a service products. Recent acquisitions to this platform see it connecting enterprise workflows to frontline workers using mixed reality headsets and adding more 3D visualization development tools to create digital twins. Clients include Coca-Cola and BMW.

“The metaverse matters in the future. TeamViewer is already making the metaverse tangible in terms of the value that it brings.” (Dr. Hendrik Witt, Chief Product Officer, TeamViewer)

The metaverse is a technological convergence

The metaverse is a platform combining multiple technologies to enable social and economic activity in a digital world that is connected to the physical world.

A Venn diagram with four circles intersecting and one circle unconnected on the side, 'Blockchain, Emerging'. The four circles, clock-wise from top, are 'Artificial Intelligence', 'Real-Time Communication', 'Immersive Digital Space', and 'Mixed Reality'. The two-circle crossover sections, clock-wise from top-right are AI + RTC: 'Smart Agent-Facilitated Communication', RTC + IDS: 'Avatar-Based Social Interaction', IDS + MR: 'Digital Immersive UX', and MR + AI: 'Perception AI'. There are only two three-circle crossover sections labelled, AI + RTC + MR: 'Generative Sensory Environments' and RTC + IDS + MR: 'Presence'. The main cross-section is 'METAVERSE'.

Info-Tech Insight

A metaverse experience must combine the three P’s: user presence is represented, the world is persistent, and data is portable.

Mixed reality provides the user experience (UX) for the metaverse

Both virtual and augmented reality will be part of the picture

Mixed reality encompasses both virtual reality and augmented reality. Both involve allowing users to immerse themselves in digital content using a head-mounted device or with a smartphone for a less immersive effect. Virtual reality is a completely digital world that is constructed as separate from the physical world. VR headsets take up a user's entire field of vision and must also have a mechanism to allow the user to interact in their virtual environment. Augmented reality is a digital overlay mapped on top of the real world. These headsets are transparent, allowing the user to clearly see their real environment, and projects digital content on top of it. These headsets must have a way to map the surrounding environment in 3D in order to project digital content in the right place and at the right scale.

Meta’s Plans

Meta acquired virtual reality developer Oculus VR Inc. and its set of head-mounted displays in 2014. It continues to develop new hardware under the Oculus brand, most recently releasing the Oculus Quest 2. Oculus Quest hardware is required to access Meta's early metaverse platform, Horizon Worlds.

Microsoft’s Plans

Microsoft's HoloLens hardware is a mixed reality headset. Its visor that can project digital content into the main portion of the user's field of vision and speakers capable of spatial audio. The HoloLens has been deployed at enterprises around the world, particularly in scenarios where workers typically have their hands busy. For example, it can be used to view digital schematics of a machine while a worker is performing maintenance or to allow a remote expert to "see through the eyes" of a worker.

Microsoft's Mesh metaverse platform, which allows for remote collaboration around digital content, was demonstrated on a HoloLens at Microsoft Ignite in November 2021. Mesh is also being integrated into AltspaceVR, an application that allows companies to hold meetings in VR with “enterprise-grade security features including secure sign-ins, session management and privacy compliance" (Microsoft Innovation Stories, 2021).

Immersive digital environments provide context in the metaverse

The interactive environment will be a mix of digital and physical worlds

If you've played a video game in the past decade, you've experienced an immersive 3D environment, perhaps even in a multiplayer environment with many other users at the same time. The video game industry grew quickly during the pandemic, with users spending more time and money on video games. Massive multiplayer online games like Fortnite provide more than a gaming environment. Users socialize with their friends and attend concerts featuring famous performers. They also spend money on different appearances or gestures to express themselves in the environment. When they are not playing the game, they are often watching other players stream their experience in the game. In many ways, the consumer metaverse already exists on platforms like Fortnite. At the same time, gaming developers are improving the engines for these experiences and getting closer to approximating the real world both visually and in terms of physics.

In the enterprise space, immersive 3D environments are also becoming more popular. Manufacturing firms are building digital twins to represent entire factories, modeling their real physical environments in digital space. For example, BMW’s “factory of the future” uses NVIDIA Omniverse to create a digital twin of its assembly system, simulated down to the detail of digital workers. BMW uses this simulation to plan reconfiguration of its factory to accommodate new car models and to train robots with synthetic data (“NVIDIA Omniverse,” NVIDIA, 2021).

Meta’s Plans

Horizon Workrooms is Meta's business-focused application of Horizon Worlds. It facilitates a VR workspace where colleagues can interact with others’ avatars, access their computer, use videoconferencing, and sketch out ideas on a whiteboard. With the Oculus Quest 2 headset, passthrough mode allows users to add their physical desk to the virtual environment (Oculus, 2022).

Microsoft’s Plans

AltspaceVR is Microsoft's early metaverse environment and it can be accessed with Oculus, HTC Vive, Windows Mixed Reality, or in desktop mode. Separately, Microsoft Studios has been developing digital 3D environments for its Xbox video game platform for yeas. In January 2022, Microsoft acquired games studio Activision Blizzard for $68.7 billion, saying the games studio would play a key role in the development of the metaverse.

Real-time communications allow for synchronous collaboration

Project your voice to a room full of avatars for a presentation or whisper in someone’s ear

If the metaverse is going to be a good place to collaborate, then communication must feel as natural as it does in the real world. At the same time, it will need to have a few more controls at the users’ disposal so they can focus in on the conversation they choose. Audio will be a major part of the communication experience, augmented by expressive avatars and text.

Mixed reality headsets come with integrated microphones and speakers to enable voice communications. Spatial audio will also be an important component of voice exchange in the metaverse. When you are in a videoconference conversation with 50 participants, every one of those people will sound as though they are sitting right next to you. In the metaverse, each person will sound louder or quieter based on how distant their avatar is from you. This will allow large groups of people to get together in one digital space and have multiple conversations happening simultaneously. In some situations, there will also be a need for groups to form a “party” as they navigate the metaverse, meaning they would stay linked through a live audio connection even if their avatars were not in the same digital space. Augmented reality headsets also allow remote users to “see through the eyes” of the person wearing the headset through a front-facing camera. This is useful for hands-on tasks where expert guidance is required.

People will also need to communicate with people not in the metaverse. More conventional videoconference windows or chat boxes will be imported into these environments as 2D panels, allowing users to integrate them into the context of their digital space.

Meta’s Plans

Facebook Messenger is a text chat and video chat application that is already integrated into Facebook’s platform. Facebook also owns WhatsApp, a messaging platform that offers group chat and encrypted messaging.

Microsoft’s Plans

Microsoft Teams is Microsoft’s application that combines presence-based text chat and videoconferencing between individuals and groups. Dynamics 365 Remote Assist is its augmented reality application designed for HoloLens wearers or mobile device users to share their real-time view with experts.

Generative AI will fill the metaverse with content at the command of the user

No-code and low-code creation tools will be taken to the next level in the metaverse

Metaverse platforms provide users with no-code and low-code options to build out their own environments. So far this looks like playing a game of Minecraft. Users in the digital environment use native tools to place geometric shapes and add textures. Other metaverse platforms allow users to design models or textures with tools outside the platform, often even programming behaviors for the objects, and then import them into the metaverse. These tools can be used effectively, but it can be a tedious way to create a customized digital space.

Generative AI will address that by taking direction from users and quickly generating content to provide the desired metaverse setting. Generative AI can create content that’s meaningful based on natural inputs like language or visual information. For example, a user might give voice commands to a smart assistant and have a metaverse environment created or take photos of a real-world object from different angles to have its likeness digitally imported.

Synthetic data will also play a role in the metaverse. Instead of relying only on people to create a lot of relevant data to train AI, metaverse platform providers will also use simulated data to provide context. NVIDIA’s Omniverse Replicator engine provides this capability and can be used to train self-driving cars and manipulator robots for a factory environment (NVIDIA Newsroom, 2021).

Meta’s Plans

Meta is planning to use generative AI to allow users to construct their VR environments. It will allow users to describe a world to a voice assistant and have it created for them. Users could also speak to each other in different languages with the aid of a universal translator. Separately, Project CAIRaoke combines cognitive vision with a voice assistant to help a user cook dinner. It keeps track of where the ingredients are in the kitchen and guides the user through the steps (Reuters, 2022).

Microsoft’s Plans

Microsoft Mesh includes AI resources to help create natural interactions through speech and vision learning models. HoloLens 2 already uses AI models to track users’ hands and eye movements as well as map content onto the physical world. This will be reinforced in the cloud through Microsoft Azure’s AI capabilities (Microsoft Innovation Stories, 2021).

Blockchain will provide a way to manage digital identity and assets across metaverse platforms

Users will want a way to own their metaverse identity and valued digital possessions

Blockchain technology provides a decentralized digital ledger that immutably records transactions. A specific blockchain can either be permissioned, with one central party determining who gets access, or permissionless, in which anyone with the means can transact on the blockchain. The permissionless variety emerged in 2008 as the foundation of Bitcoin. It's been a disruptive force in the financial industry, with Bitcoin inspiring a long list of offshoot cryptocurrencies, and now even central banks are examining moving to a digital currency standard.

In the past couple of years, blockchain has spurred a new economy around digital assets. Smart contracts can be used to create a token on a blockchain and bind it to a specific digital asset. These assets are called non-fungible tokens (NFTs). Owners of NFTs can prove their chain of ownership and sell their tokens to others on a variety of marketplaces.

Blockchain could be useful in the metaverse to track digital identity, manage digital assets, and enable data portability. Users could register their own avatars as NFTs to prove they are the real person behind their digital representation. They may also want a way to verify they own a virtual plot of land or demonstrate the scarcity of the digital clothing they are wearing in the metaverse. If users want to leave a certain metaverse platform, they could export their avatar and digital assets to a digital wallet and transfer them to another platform that supports the same standards.

In the past, centralized platforms that create economies in a virtual world were able to create digital currencies and sell specific assets to users without the need for blockchain. Second Life is a good example, with Linden Labs providing a virtual token called Linden Dollars that users can exchange to buy goods and services from each other within the virtual world. Second Life processes 345 million transactions a year for virtual goods and reports a GDP of $650 million, which would put it ahead of some countries (VentureBeat, 2022). However, the value is trapped within Second Life and can't be exported elsewhere.

Meta’s Plans

Meta ended its Diem project in early 2022, winding down its plan to offer a digital currency pegged to US dollars. Assets were sold to Silvergate Bank for $182 million. On February 24, blockchain developer Atmos announced it wanted to bring the project back to life. Composed of many of the original developers that created Diem while it was still a Facebook project, the firm plans to raise funds based on the pitch that the new iteration will be "Libra without Facebook“ (CoinDesk, 2022).

Microsoft’s Plans

Microsoft expanded its team of blockchain developers after its lead executive in this area stated the firm is closely watching cryptocurrencies and NFTs. Blockchain Director York Rhodes tweeted on November 8, 2021, that he was expanding his team and was interested to connect with candidates "obsessed with Turing complete, scarce programmable objects that you can own & transfer & link to the real world through a social contract.”

The enterprise metaverse holds implications for IT across several functional areas

Improve maturity in these four areas first

  • Infrastructure & Operations
    • Lay the foundation
  • Security & Risk
    • Mitigate the risks
  • Apps
    • Deploy the precursors
  • Data & BI
    • Prepare to integrate
Info-Tech and COBIT5's IT Management & Governance Framework with processes arranged like a periodic table. Highlighted process groups are 'Infrastructure & Operations', 'Security & Risk', 'Apps', and 'Data & BI'.

Infrastructure & Operations

Make space for the metaverse

Risks

  • Network congestion: Connecting more devices that will be delivering highly graphical content will put new pressures on networks. Access points will have more connections to maintain and transit pathways more bandwidth to accommodate.
  • Device fragmentation: Currently many different vendors are selling augmented reality headsets used in the enterprise, including Google, Epson, Vuzix, and RealWear. More may enter soon, creating various types of endpoints that have different capabilities and different points of failure.
  • New workflows: Enterprises will only be able to benefit from deploying mixed reality devices if they're able to make them very useful to workers. Serving up relevant information in the context of a hands-free interface will become a new competency for enterprises to master.

Mitigations

  • Dedicated network: Some companies are avoiding the congestion issue by creating a separate network for IoT devices on different infrastructure. For example, they might complement the Wi-Fi network with a wireless network on 5G or LoRaWAN standards.
  • Partner with systems integrators: Solutions vendors bringing metaverse solutions to the enterprise are already working with systems integrator partners to overcome integration barriers. These vendors are solving the problems of delivering enterprise content to a variety of new mixed reality touchpoints and determining just the right information to expose to users, at the right time.

Security & Risk

Mitigate metaverse risks before they take root

Risks

  • Broader attack surface: Adding new mixed reality devices to the enterprise network will create more potential points of ingress for a cyberattack. Previous enterprise experiences with IoT in the enterprise have seen them exploited as weak points and used to create botnets or further infiltrate company networks.
  • More data in transit: Enterprise data will be flowing between these new devices and sometimes outside the company firewall to remote connections. Data from industrial IoT could also be integrated into these solutions and exposed.
  • New fraud opportunities: When Web 1.0 was first rolling out, not every company was able to secure the rights to the URL address matching its brand. Those not quick enough on the draw saw "domain squatters" use their brand equity to negotiate for a big pay day or, worse yet, to commit fraud. With blockchain opening up similar new digital real estate in Web3, the same risk arises.

Mitigations

  • Mobile device management (MDM): New mixed reality headsets can be secured using existing MDM solutions on the market.
  • Encryption: Encrypting data end to end as it flows between IoT devices ensures that even if it does leak, it's not likely to be useful to a hacker.
  • Stake your claim: Claiming your brand's name in new Web3 domains may seems tedious, but it is likely to be cheap and might save you a headache down the line.

Apps

Deploy to your existing touchpoints

Risks

  • Learning curves: Using new metaverse applications to complete tasks and collaborate with colleagues won’t be a natural progression for everyone. New headsets, gesture-based controls, and learning how to navigate the metaverse will present hurdles for users to overcome before they can be productive.
  • Is there a dress code in the metaverse? Avatars in the metaverse won’t necessarily look like the people behind the controls. What new norms will be needed to ensure avatars are appropriate for a work setting?
  • Fragmentation: Metaverse experiences are already creating islands. Users of Horizon Worlds can’t connect with colleagues using AltspaceVR. Similar to the challenges around different videoconferencing software, users could find they are divided by applications.

Mitigations

  • Introduce concepts over time: Ask users to experiment with meeting in a VR context in a small group before expanding to a companywide conference event. Or have them use a headset for a simple video chat before they use it to complete a task in the field.
  • Administrative controls: Ensure that employees have some boundaries when designing their avatars, enforced either through controls placed on the software or through policies from HR.
  • Explore but don’t commit: It’s early days for these metaverse applications. Explore opportunities that become available through free trials and new releases to existing software suites but maintain flexibility to pivot should the need arise.

Data & BI

Deploy to your existing touchpoints

Risks

  • Interoperability: There is no established standard for digital objects or behaviors in the metaverse. Meta and Microsoft say they are committed to open standards that will ensure portability of data across platforms, but how that will be executed isn’t clear yet.
  • Privacy: Sending data to another platform carries risks that it will be exfiltrated and stored elsewhere, presenting some challenges for companies that need to be compliant with legislation such as GDPR.
  • High-fidelity models: 3D models with photorealistic textures will come with high CPU requirements to render properly. Some head-mounted displays will run into limitations.

Mitigations

  • Adopt standard interfaces: Using open APIs will be the most common path to integrating enterprise systems to metaverse applications.
  • Maintain compliance: The current approach enterprises take to creating data lakes and presenting them to platforms will extend to the metaverse. Building good controls and anonymizing data that resides in these locations will enable firms to interact in new platforms and remain compliant.
  • Right-sized rendering: Providing enough data to a device to make it useful without overburdening the CPU will be an important consideration. For example, TeamViewer uses polygon reduction to display 3D models on lower-powered head-mounted displays.

More Info-Tech research to explore

CIO Priorities 2022
Priorities to compete in the digital economy.

Microsoft Teams Cookbook
Recipes for best practices and use cases for Microsoft Teams.

Run Better Meetings
Hybrid, virtual, or in person – set meeting best practices that support your desired meeting norms.

Double Your Organization’s Effectiveness With a Digital Twin
Digital twin: A living, breathing reflection.

Contributing experts

Photo of Dr. Hendrik Witt, Chief Product Officer, TeamViewer

Dr. Hendrik Witt
Chief Product Officer,
TeamViewer

Photo of Kevin Tucker, Principal Research Director, Industry Practice, INFO-TECH RESEARCH GROUP

Kevin Tucker
Principal Research Director, Industry Practice,
INFO-TECH RESEARCH GROUP

Bibliography

Cannavò, Alberto, and F. Lamberti. “How Blockchain, Virtual Reality and Augmented Reality Are Converging, and Why.” IEEE Consumer Electronics Magazine, vol. 10, no. 5, Sept. 2020, pp. 6-13. IEEE Xplore. Web.

Culliford, Elizabeth. “Meta’s Zuckerberg Unveils AI Projects Aimed at Building Metaverse Future.” Reuters, 24 Feb. 2022. Web.

Davies, Nahla. “Cybersecurity and the Metaverse: Pioneering Safely into a New Digital World.” GlobalSign Blog, 10 Dec. 2021. GlobalSign by GMO. Web.

Doctorow, Cory. “Neuromancer Today.” Medium, 10 Feb. 2022. Web.

Heath, Alex. “Meta’s Social VR Platform Horizon Hits 300,000 Users.” The Verge, 17 Feb. 2022. Web.

“Holoportation™.” Microsoft Research, 22 Feb. 2022. Microsoft. Accessed 3 March 2022.

Isaac, Mike. “Meta Spent $10 Billion on the Metaverse in 2021, Dragging down Profit.” The New York Times, 2 Feb. 2022. Web.

Isaac, Mike, and Sheera Frenkel. “Out With the Facebookers. In With the Metamates.” The New York Times, 15 Feb. 2022. Web.

Langston, Jennifer. “‘You Can Actually Feel like You’re in the Same Place’: Microsoft Mesh Powers Shared Experiences in Mixed Reality.” Microsoft Innovation Stories, 2 Mar. 2021. Microsoft. Web.

“Maple Leaf Sports & Entertainment and AWS Team Up to Transform Experiences for Canadian Sports Fans.” Amazon Press Center, 23 Feb. 2022. Amazon.com. Accessed 24 Feb. 2022. Web.

Marquez, Reynaldo. “How Microsoft Will Move To The Web 3.0, Blockchain Division To Expand.” Bitcoinist.com, 8 Nov. 2021. Web.

Metinko, Chris. “Securing The Metaverse—What’s Needed For The Next Chapter Of The Internet.” Crunchbase News, 6 Dec. 2021. Web.

Metz, Rachel Metz. “Why You Can’t Have Legs in Virtual Reality (Yet).” CNN, 15 Feb. 2022. Accessed 16 Feb. 2022.

“Microsoft to Acquire Activision Blizzard to Bring the Joy and Community of Gaming to Everyone, across Every Device.” Microsoft News Center, 18 Jan. 2022. Microsoft. Web.

Nath, Ojasvi. “Big Tech Is Betting Big on Metaverse: Should Enterprises Follow Suit?” Toolbox, 15 Feb. 2022. Accessed 24 Feb. 2022.

“NVIDIA Announces Omniverse Replicator Synthetic-Data-Generation Engine for Training AIs.” NVIDIA Newsroom, 9 Nov. 2021. NVIDIA. Accessed 9 Mar. 2022.

“NVIDIA Omniverse - Designing, Optimizing and Operating the Factory of the Future. 2021. YouTube, uploaded by NVIDIA, 13 April 2021. Web.

Peters, Jay. “Disney Has Appointed a Leader for Its Metaverse Strategy.” The Verge, 15 Feb. 2022. Web.

Robinson, Joanna. The Sci-Fi Guru Who Predicted Google Earth Explains Silicon Valley’s Latest Obsession.” Vanity Fair, 23 June 2017. Accessed 13 Feb. 2022.

Scoble, Robert. “New Startup Mixes Reality with Computer Vision and Sets the Stage for an Entire Industry.” Scobleizer, 17 Feb. 2022. Web.

Seward, Zack. “Ex-Meta Coders Raising $200M to Bring Diem Blockchain to Life: Sources.” CoinDesk, 24 Feb. 2022. Web.

Shrestha, Rakesh, et al. “A New Type of Blockchain for Secure Message Exchange in VANET.” Digital Communications and Networks, vol. 6, no. 2, May 2020, pp. 177-186. ScienceDirect. Web.

Sood, Vishal. “Gain a New Perspective with Dynamics 365 Connected Spaces.” Microsoft Dynamics 365 Blog, 2 Nov. 2021. Microsoft. Web.

Takahashi, Dean. “Philip Rosedale’s High Fidelity Cuts Deal with Second Life Maker Linden Lab.” VentureBeat, 13 Jan. 2022 Web.

“TeamViewer Capital Markets Day 2021.” TeamViewer, 10 Nov. 2021. Accessed 22 Feb. 2022.

VR for Work. Oculus.com. Accessed 1 Mar. 2022.

Wunderman Thompson Intelligence. “New Trend Report: Into the Metaverse.” Wunderman Thompson, 14 Sept. 2021. Accessed 16 Feb. 2022.

Deliver a Customer Service Training Program to Your IT Department

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  • Parent Category Name: Service Desk
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  • The scope of service that the service desk must provide has expanded. With the growing complexity of technologies to support, it becomes easy to forget the customer service side of the equation. Meanwhile, customer expectations for prompt, frictionless, and exceptional service from anywhere have grown.
  • IT departments struggle to hire and retain talented service desk agents with the right mix of technical and customer service skills.
  • Some service desk agents don’t believe or understand that customer service is an integral part of their role.
  • Many IT leaders don’t ask for feedback from users to know if there even is a customer service problem.

Our Advice

Critical Insight

  • There’s a common misconception that customer service skills can’t be taught, so no effort is made to improve those skills.
  • Even when there is a desire to improve customer service, it’s hard for IT teams to make time for training and improvement when they’re too busy trying to keep up with tickets.
  • A talented service desk agent with both great technical and customer service skills doesn’t have to be a rare unicorn, and an agent without innate customer service skills isn’t a lost cause. Relevant and impactful customer service habits, techniques, and skills can be taught through practical, role-based training.
  • IT leaders can make time for this training through targeted, short modules along with continual on-the-job coaching and development.

Impact and Result

  • Good customer service is critical to the success of the service desk. How a service desk treats its customers will determine its customers' satisfaction with not only IT but also the company as a whole.
  • Not every technician has innate customer service skills. IT managers need to provide targeted, practical training on what good customer service looks like at the service desk.
  • One training session is not enough to make a change. Leaders must embed the habits, create a culture of engagement and positivity, provide continual coaching and development, regularly gather customer feedback, and seek ways to improve.

Deliver a Customer Service Training Program to Your IT Department Research & Tools

Start here – read the Executive Brief

Read our concise Executive Brief to find out why you should deliver customer service training to your team, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

Besides the small introduction, subscribers and consulting clients within this management domain have access to:

  • Deliver a Customer Service Training Program to Your IT Department – Executive Brief
  • Deliver a Customer Service Training Program to Your IT Department Storyboard

1. Deliver customer service training to your IT team

Understand the importance of customer service training, then deliver Info-Tech's training program to your IT team.

  • Customer Service Training for the Service Desk – Training Deck
  • Customer Focus Competency Worksheet
  • Cheat Sheet: Service Desk Communication
  • Cheat Sheet: Service Desk Written Communication
[infographic]

External audit company

External IT audit of your company

Based on experience
Implementable advice
human-based and people-oriented

Do you seek an external expert to help you prepare for a thorough IT audit of your company? Tymans Group serves as a consulting company with extensive expertise in helping small and medium enterprises. Read on and learn more about how our consulting firm can help your company with an external IT audit.

Why should you organize an external IT audit of your company?

Regularly preparing for an IT audit of your company with the help of of an experienced consultancy company like Tymans Group is a great way to discover any weaknesses within your IT and data security management systems, as well as your applications and data architecture, before the real audits by your regulator happen After all, you can only tackle any possible issues when you know their exact nature and origin. Additionally, the sooner you are aware of any security threats in your company thanks to an external audit, the smaller the chances outside forces will be able to take advantage of these threats to harm your business.

Security and risk management

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Security Strategy

Embed security thinking through aligning your security strategy to business goals and values

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Create a disaster recovey plan that is right for your company

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Build your right-sized IT Risk Management Program

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Receive practical solutions when using our guides to prepare you for an external audit.

If you hire our consultancy firm to prepare for an external IT audit in your firm, our guides will allow you to thoroughly analyze your systems and protocols to discover flaws and threats. Based on this analysis, your firm will receive concrete advice and practical solutions on dealing with the findings of in advance of an external audit. Besides identifying threats, the findings of will also offer your business insights in possible optimizations and processes which could benefit from automation. As such, you benefit from our consultancy company’s extensive experience in corporate security management and IT.

Book an appointment with our consultancy company to get ahead of an external audit.

If you hire our consulting company to help you prepare for an IT audit of your firm, you will receive guides that enable you to make a critical analysis of your IT security, as well as practical solutions based on our holistic approach. We are happy to tell you more about our services for small and medium business and to offer insights into any issues you may be facing. Our help is available offline and online, through one-hour talks with our expert Gert Taeymans. Contact us to set up an appointment online or on-site now.

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Acquire the Right Hires with Effective Interviewing

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  • Parent Category Name: Attract & Select
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  • Scope: Acquiring the best talent relies heavily on an effective interviewing process, which involves the strategic preparation of stakeholders, including interviewers. Asking the most effective questions will draw out the most appropriate information to best assess the candidate. Evaluating the interview process and recording best practices will inspire continuous interviewing improvement within the organization.
  • Challenge: The majority of organizations do not have a solid interviewing process in place, and most interviewers are not practiced at interviewing. This results in many poor hiring decisions, costing the organization in many ways. Upsizing is on the horizon, the competition for good talent is escalating, and distinguishing between a good interviewee and a good candidate fit for a position is becoming more difficult.
  • Pain/Risk: Although properly preparing for and conducting an interview requires additional time on the part of HR, the hiring manager, and all interviewers involved, the long-term benefits of an effective interview process positively affect the organization’s bottom line and company morale.

Our Advice

Critical Insight

  • Most interviewers are not as good as they think they are, resulting in many poor hiring decisions. A poor hire can cost an organization up to 15 times the position’s annual salary, as well as hurt employee morale.
  • The Human Resources department needs to take responsibility for an effective interview process, but the business needs to take responsibility for developing its new hire needs, and assessing the candidates using the best questions and the most effective interview types and techniques.
  • All individuals with a stake in the interview process need to invest sufficient time to help define the ideal candidate, understand their roles and decision rights in the process, and prepare individually to interview effectively.
  • There are hundreds of different interview types, techniques, and tools for an organization to use, but the most practiced and most effective is behavioral interviewing.
  • There is no right interview type and technique. Each hiring scenario needs to be evaluated to pick the appropriate type and technique that should be practiced, and the right questions that should be asked.

Impact and Result

  • Gain insight into and understand the need for a strong interview process.
  • Strategize and plan your organization’s interview process, including how to make up an ideal candidate profile, who should be involved in the process, and how to effectively match interview types, techniques, and questions to assess the ideal candidate attributes.
  • Understand various hiring scenarios, and how an interview process may be modified to reflect your organization’s scenario.
  • Learn about the most common interview types and techniques, when they are appropriate to use, and best practices around using them effectively.
  • Evaluate your interview process and yourself as an interviewer to better inform future candidate interviewing strategy.

Acquire the Right Hires with Effective Interviewing Research & Tools

Besides the small introduction, subscribers and consulting clients within this management domain have access to:

1. Implement an effective interview and continuous improvement process

Acquire the right hire.

  • Storyboard: Acquire the Right Hires with Effective Interviewing

2. Document all aspects of your interview strategy and plan with stakeholders

Ensure an effective and seamless interview process.

  • Candidate Interview Strategy and Planning Guide

3. Recognize common interviewing errors and study best practices to address these errors

Be an effective interviewer.

  • Screening Interview Template
  • Interview Guide Template
  • Supplement: Quick Fixes to Common Interview Errors
  • Pre-interview Guide for Interviewers
  • Candidate Communication Template
[infographic]

Tame the Project Backlog

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  • Parent Category Name: Portfolio Management
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  • Unmanaged project backlogs can become the bane of IT departments, tying IT leaders and PMO staff down to an ever-growing receptacle of project ideas that provides little by way of strategic value and that typically represents a lack of project intake and approval discipline.
  • Decision makers frequently use the backlog to keep the peace. Lacking the time to assess the bulk of requests, or simply wanting to avoid difficult conversations with stakeholders, they “approve” everything and leave it to IT to figure it out.
  • As IT has increasing difficulty assessing – let alone starting – any of the projects in the backlog, stakeholder relations suffer. Requestors view inclusion in the backlog as a euphemism for “declined,” and often characterize the backlog as the place where good project ideas go to die.
  • Faced with these challenges, you need to make your project backlog more useful and reliable. The backlog may contain projects worth doing, but in its current untamed state, you have difficulty discerning, let alone capitalizing upon, those instances of value.

Our Advice

Critical Insight

  • Project backlogs are an investment and need to be treated as such. Incurring a cost impact that can be measured in terms of time and money, the backlog needs to be actively managed to ensure that you’re investing wisely and getting a good return in terms of strategic value and project throughput.
  • Unmanageable project backlogs are rooted in bad habits and poorly-defined processes. Identifying the sources that fuel backlog growth is key to long-term success. Unless the problem is addressed at the root, any gains made in the near-term will simply fade away as old, unhealthy habits re-emerge and take hold.
  • Backlog management should facilitate executive awareness about the status of backlog items as new work is being approved. In the long run, this ongoing executive engagement will not only help to keep the backlog manageable, but it will also help to bring more even workloads to IT project staff.

Impact and Result

  • Keep the best, forget the rest. Develop a near-term approach to limit the role of the backlog to include only those items that add value to the business.
  • Shine a light. Improve executive visibility into the health and status of the backlog so that the backlog is taken into account when decision makers approve new work.
  • Evolve the organizational culture. Effectively employ organizational change management practices to evolve the culture that currently exists around the project backlog in order to ensure customer-service needs are more effectively addressed.
  • Ensure long-term sustainability. Institute processes to make sure that your list of pending projects – should you still require one after implementing this blueprint – remains minimal, maintainable, and of high value.

Tame the Project Backlog Research & Tools

Start here – read the Executive Brief

Read our concise Executive Brief to find out how a more disciplined approach to managing your project backlog can help you realize increased value and project throughput.

Besides the small introduction, subscribers and consulting clients within this management domain have access to:

1. Create a project backlog battle plan

Calculate the cost of the project backlog and assess the root causes of its unmanageability.

  • Tame the Project Backlog – Phase 1: Create a Backlog Battle Plan
  • Project Backlog ROI Calculator

2. Execute a near-term backlog cleanse

Increase the manageability of the backlog by updating stale requests and removing dead weight.

  • Tame the Project Backlog – Phase 2: Execute a Near-Term Backlog Cleanse
  • Project Backlog Management Tool
  • Project Backlog Stakeholder Communications Template

3. Ensure long-term backlog manageability

Develop and maintain a manageable backlog growth rate by establishing disciplined backlog management processes.

  • Tame the Project Backlog – Phase 3: Ensure Long-Term Backlog Manageability
  • Project Backlog Operating Plan Template
  • Project Backlog Manager
[infographic]

Workshop: Tame the Project Backlog

Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

1 Create a Project Backlog Battle Plan

The Purpose

Gauge the manageability of your project backlog in its current state.

Calculate the total cost of your project backlog investments.

Determine the root causes that contribute to the unmanageability of your project backlog.

Key Benefits Achieved

An understanding of the organizational need for more disciplined backlog management.

Visibility into the costs incurred by the project backlog.

An awareness of the sources that feed the growth of the project backlog and make it a challenge to maintain.

Activities

1.1 Calculate the sunk and marginal costs that have gone into your project backlog.

1.2 Estimate the throughput of backlog items.

1.3 Survey the root causes of your project backlog.

Outputs

The total estimated cost of the project backlog.

A project backlog return-on-investment score.

A project backlog root cause analysis.

2 Execute a Near-Term Project Backlog Cleanse

The Purpose

Identify the most organizationally appropriate goals for your backlog cleanse.

Pinpoint those items that warrant immediate removal from the backlog and establish a game plan for putting a bullet in them.

Communicate backlog decisions with stakeholders in a way that minimizes friction and resistance. 

Key Benefits Achieved

An effective, achievable, and organizationally right-sized approach to cleansing the backlog.

Criteria for cleanse outcomes and a protocol for carrying out the near-term cleanse.

A project sponsor outreach plan to help ensure that decisions made during your near-term cleanse stick. 

Activities

2.1 Establish roles and responsibilities for the near-term cleanse.

2.2 Determine cleanse scope.

2.3 Develop backlog prioritization criteria.

2.4 Prepare a communication strategy.

Outputs

Clear accountabilities to ensure the backlog is effectively minimized and outcomes are communicated effectively.

Clearly defined and achievable goals.

Effective criteria for cleansing the backlog of zombie projects and maintaining projects that are of strategic and operational value.

A communication strategy to minimize stakeholder friction and resistance.

3 Ensure Long-Term Project Backlog Manageability

The Purpose

Ensure ongoing backlog manageability.

Make sure the executive layer is aware of the ongoing status of the backlog when making project decisions.

Customize a best-practice toolkit to help keep the project backlog useful. 

Key Benefits Achieved

A list of pending projects that is minimal, maintainable, and of high value.

Executive engagement with the backlog to ensure intake and approval decisions are made with a view of the backlog in mind.

A backlog management tool and processes for ongoing manageability. 

Activities

3.1 Develop a project backlog management operating model.

3.2 Configure a project backlog management solution.

3.3 Assign roles and responsibilities for your long-term project backlog management processes.

3.4 Customize a project backlog management operating plan.

Outputs

An operating model to structure your long-term strategy around.

A right-sized management tool to help enable your processes and executive visibility into the backlog.

Defined accountabilities for executing project backlog management responsibilities.

Clearly established processes for how items get in and out of the backlog, as well as for ongoing backlog review.

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legal@tymansgroup.com

(US): 1-917-473-8669

(BE): 32-468-142-754

Secrets of SAP S-4HANA Licensing

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  • With the relatively slow uptake of the S/4HANA platform, the pressure is immense for SAP to maintain revenue growth.
  • SAP’s definitions and licensing rules are complex and vague, making it extremely difficult to purchase with confidence while remaining compliant.
  • Aggressive audit tactics may be used to speed up the move to HANA.

Our Advice

Critical Insight

  • Mapping SAP products to HANA can be highly complex, leading to overspending and an inability to reduce future spend.
  • The deployment model chosen will directly impact commercial pathways forward.
  • Beware of digital (indirect) access licensing and compliance concerns.
  • Without having a holistic negotiation strategy, it is easy to hit a common obstacle and land into SAP’s playbook, requiring further spend.

Impact and Result

  • Build a business case to evaluate S/4HANA.
  • Understand the S/4HANA roadmap and map current functionality to ensure compatibility.
  • Understand negotiating pricing and commercial terms.
  • Learn the “SAP way” of conducting business, which includes a best-in-class sales structure, unique contracts, and license use policies combined with a hyper-aggressive compliance function.

Secrets of SAP S/4HANA Licensing Research & Tools

Start here – read the Executive Brief

Read our concise Executive Brief to find out why you should explore the secrets of SAP S/4HANA licensing, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

Besides the small introduction, subscribers and consulting clients within this management domain have access to:

1. Establish requirements

Determining SAP’s fit within your organization is critical. Start off by building a business case to assess overarching drivers and justification for change, any net new business benefits and long-term sustainability. Oftentimes the ROI is negative, but the investment sets the stage for long-term growth.

2. Evaluate licensing options

Your deployment model is more important than you think. Selecting a deployment model will dictate your licensing options followed by your contractual pathways forward.

  • SAP License Summary and Analysis Tool
  • SAP Digital Access Licensing Pricing Tool

3. Negotiation and license management

Know what’s in the contract. Each customer agreement is different and there may be existing terms that are beneficial. Depending on how much is spent, anything can be up for negation.

  • SAP S/4HANA Terms and Conditions Evaluator
[infographic]

Effective IT Communications

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IT communications are often considered ineffective. This is demonstrated by:

  • A lack of inclusion or time to present in board meetings.
  • Confusion around IT priorities and how they align to organizational objectives.
  • Segregating IT from the rest of the organization.
  • The inability to secure the necessary funding for IT-led initiatives.
  • IT employees not feeling supported or engaged.

Our Advice

Critical Insight

  • No one is born a good communicator. Every IT employee needs to spend the time and effort to grow their communication skills; with constant change and worsening IT crises, IT cannot afford to communicate poorly anymore.
  • The skills needed to communicate effectively as a front=line employee or CIO are the same. It is important to begin the development of these skills from the beginning of one's career.
  • Time is a non-renewable resource. Any communication needs to be considered valuable and engaging by the audience or they will be unforgiving.

Impact and Result

Communications is a responsibility of all members of IT. This is demonstrated through:

  • Engaging in two-way communications that are continuous and evolving.
  • Establishing a communications strategy – and following the plan.
  • Increasing the skills of all IT employees when it comes to communications.
  • Identifying audiences and their preferred means of communication.

Effective IT Communications Research & Tools

Besides the small introduction, subscribers and consulting clients within this management domain have access to:

1. Effective IT Communications Capstone Deck – A resource center to ensure you never start communications from a blank page again.

This capstone blueprint highlights the components, best practices, and importance of good communication for all IT employees.

  • Effective IT Communications Storyboard

2. IT Townhall Template – A ready-to-use template to help you engage with IT employees and ensure consistent access to information.

IT town halls must deliver value to employees, or they will withdraw and miss key messages. To engage employees, use well-crafted communications in an event that includes crowd-sourced contents, peer involvement, recognition, significant Q&A time allotment, organizational discussions, and goal alignment.

  • IT Townhall Template

3. IT Year in Review Template – A ready-to-use template to help communicate IT successes and future objectives.

This template provides a framework to build your own IT Year In Review presentation. An IT Year In Review presentation typically covers the major accomplishments, challenges, and initiatives of an organization's information technology (IT) department over the past year.

  • IT Year in Review Template

Infographic

Further reading

Effective IT Communications

Empower IT employees to communicate well with any stakeholder across the organization.

Analyst perspective

There has never been an expectation for IT to communicate well.

Brittany Lutes

Brittany Lutes
Research Director
Info-Tech Research Group

Diana MacPherson

Diana MacPherson
Senior Research Analyst
Info-Tech Research Group

IT rarely engages in proper communications. We speak at, inform, or tell our audience what we believe to be important. But true communications seldom take place.

Communications only occur when channels are created to ensure the continuous opportunity to obtain two-way feedback. It is a skill that is developed over time, with no individual having an innate ability to be better at communications. Each person in IT needs to work toward developing their personal communications style. The problem is we rarely invest in development or training related to communications. Information and technology fields spend time and money developing hard skills within IT, not soft ones.

The benefits associated with communications are immense: higher business satisfaction, funding for IT initiatives, increased employee engagement, better IT to business alignment, and the general ability to form ongoing partnerships with stakeholders. So, for IT departments looking to obtain these benefits through true communications, develop the necessary skills.

Executive summary

Your Challenge Common Obstacles Info-Tech’s Approach
IT communications are often considered ineffective. This is demonstrated by:
  • A lack of inclusion or time to present in board meetings.
  • Confusion around IT priorities and how they align to organizational objectives.
  • Segregating IT from the rest of the organization.
  • An inability to secure the necessary funding for IT-led initiatives.
  • IT employees not feeling supported or engaged.
Frequently, these barriers have prevented IT communications from being effective:
  • Using technical jargon when a universal language is needed.
  • Speaking at organization stakeholders rather than engaging through dialogue.
  • Understanding the needs of the audience.
Overall, IT has not been expected to engage in good communications or taken a proactive approach to communicate effectively.
Communications is a responsibility of all members of IT. This is demonstrated through:
  • Engaging in two-way communications that are continuous and evolving.
  • Establishing a communications strategy – and following the plan.
  • Increasing the skills of all IT employees when it comes to communications.
  • Identifying audiences and their preferred means of communication.

Info-Tech Insight
No one is born a good communicator. Every IT employee needs to spend the time and effort to grow their communication skills as constant change and worsening IT crises mean that IT cannot afford to communicate poorly anymore.

Your challenge

Overall satisfaction with IT is correlated to satisfaction with IT communications

Chart showing satisfaction with it and communications

The bottom line? For every 10% increase in communications there 8.6% increase in overall IT satisfaction. Therefore, when IT communicates with the organization, stakeholders are more likely to be satisfied with IT overall.

Info-Tech Diagnostic Programs, N=330 organizations

IT struggles to communicate effectively with the organization:

  • CIOs are given minimal time to present to the board or executive leaders about IT’s value and alignment to business goals.
  • IT initiatives are considered complicated and confusing.
  • The frequency and impact of IT crises are under planned for, making communications more difficult during a major incident.
  • IT managers do not have the skills to communicate effectively with their team.
  • IT employees do not have the skills to communicate effectively with one another and end users.

Common obstacles

IT is prevented from communicating effectively due to these barriers:

  • Difficulty assessing the needs of the audience to inform the language and means of communication that should be used.
  • Using technical jargon rather than translating the communication into commonly understood terms.
  • Not receiving the training required to develop communication skills across IT employees.
  • Frequently speak at organization stakeholders rather than engaging through dialogue.
  • Beginning many communications from a blank page, especially crisis communications.
  • Difficulty presenting complex concepts in a short time to an audience in a digestible and concise manner without diluting the point.

Effective IT communications are rare:

53% of CXOs believe poor communication between business and IT is a barrier to innovation.
Source: Info-Tech CEO-CIO Alignment Survey, 2022

69% of those in management positions don’t feel comfortable even communicating with their staff.”
Source: TeamStage, 2022

Info-Tech’s approach

Effective communications is not a broadcast but a dialogue between communicator and audience in a continuous feedback loop.

Continuous loop of dialogue

The Info-Tech difference:

  1. Always treat every communication as a dialogue, enabling the receiver of the message to raise questions, concerns, or ideas.
  2. Different audiences will require different communications. Be sure to cater the communication to the needs of the receiver(s).
  3. Never assume the communication was effective. Create measures and adjust the communications to get the desired outcome.

Common IT communications

And the less common but still important communications

Communicating Up to Board or Executives

  • Board Presentations
  • Executive Leadership Committee Meetings
  • Technology Updates
  • Budget Updates
  • Risk Updates
  • Year in Review

Communicating Across the Organization

  • Townhalls – external to IT
  • Year in Review
  • Crisis Email
  • Intranet Communication
  • Customer/Constituent Requests for Information
  • Product Launches
  • Email
  • Watercooler Chat

Communicating Within IT

  • Townhalls – internal to IT
  • Employee 1:1s
  • Team Meetings
  • Project Updates
  • Project Collaboration Sessions
  • Year in Review
  • All-Hands Meeting
  • Employee Interview
  • Onboarding Documentation
  • Vendor Negotiation Meetings
  • Vendor Product Meetings
  • Email
  • Watercooler Chat

Insight Summary

Overarching insight
IT cannot afford to communicate poorly given the overwhelming impact and frequency of change related to technology. Learn to communicate well or get out of the way of someone who can.

Insight 1: The skills needed to communicate effectively as a frontline employee or a CIO are the same. It’s important to begin the development of these skills from the beginning of one’s career.
Insight 2: Time is a non-renewable resource. Any communication needs to be considered valuable and engaging by the audience or they will be unforgiving.
Insight 3: Don’t make data your star. It is a supporting character. People can argue about the collection methods or interpretation of the data, but they cannot argue the story you share.
Insight 4: Measure if the communication is being received and resulting in the desired outcome. If not, modify what and how the message is being expressed.
Insight 5: Messages are also non-verbal. Practice using your voice and body to set the right tone and impact your audience.

Communication principles

Follow these principles to support all IT communications.

Two-Way

Incorporate feedback loops into your communication efforts. Providing stakeholders with the opportunity to voice their opinions and ideas will help gain their commitment and buy-in.

Timely

Frequent communications mitigate rumors and the spread of misinformation. Provide warning before the implementation of any changes whenever possible. Communicate as soon as possible after decisions have been made.

Consistent

Make sure the messaging is consistent across departments, mediums, and presenters. Provide managers with key phrases to support the consistency of messages.

Open & Honest

Transparency is a critical component of communication. Always tell employees that you will share information as soon as you can. This may not be as soon as you receive the information but as soon as sharing it is acceptable.

Authentic

Write messages in a way that embodies the personality of the organization. Don’t spin information; position it within the wider organizational context.

Targeted

Use your target audience profiles to determine which audiences need to consume which messages and what mediums should be employed.

Importance of IT being a good communicator

Don’t pay the price for poor communication.

IT needs to communicate well because:

  • IT risk mitigation and technology initiative funding are dependent on critical stakeholders comprehending the risk impact and initiative benefit in easy-to-understand terms.
  • IT employees need clear and direct information to feel empowered and accountable to do their jobs well.
  • End users who have a good experience engaging in communications with IT employees have an overall increase in satisfaction with IT.
  • Continuously demonstrating IT’s value to the organization comes when those initiatives are clearly aligned to overall objectives.
  • Communication prevents assumptions and further miscommunication from happening among IT employees who are usually impacted and fear change the most.

“Poor communication results in employee misunderstanding and errors that cost approximately $37 billion.”
– Intranet Connections, 2019

Effective communication enables organizational strategy and facilitates a two-way exchange

Effective communication facilitates a two-way exchange

What makes internal communications effective?

To be effective, internal communications must be strategic. They should directly support organizational objectives, reinforce key messages to make sure they drive action, and facilitate two-way dialogue, not just one-way messaging.

Measure the value of the communication

Communication effectiveness can be measured through a variety of metrics:

  • Increase in Productivity
  • “When employees are offered better communication technology and skills, productivity can increase by up to 30%” (Expert Market, 2022).
  • Increase in Understanding Decision Rationale
  • Employees who report understanding the rationale behind the business decisions made by the executive leadership team (ELT) are 3.6x more likely to be engaged, compared to those who were not (McLean & Company Engagement Survey Database, 2022; N=133,167 responses, 187 organizations).
  • Increase in Revenue
  • Collaboration amongst C-suite executives led to a 27% increase in revenue compared to low collaborating C-suites (IBM, 2021).
  • Increase in End-User Satisfaction
  • 80.9% of end users are satisfied with IT’s ability to communicate with them regarding the information they need to perform their job (Info-Tech’s End-User Satisfaction Survey Database, N=20,617 end users from 126 organizations).

Methods to determine effectiveness:

  • CIO Business Vision Survey
  • Engagement surveys
  • Focus groups
  • Suggestion boxes
  • Team meetings
  • Random sampling
  • Informal feedback
  • Direct feedback
  • Audience body language
  • Repeating the message back

How to navigate the research center

This research center is intended to ensure that IT never starts their communications from a blank page again:

Tools to help IT be better communicators

“‘Effectiveness’ can mean different things, and effectiveness for your project is going to look different than it would for any other project.”
– Gale McCreary in WikiHow, 2022

Audience: Organizational leadership

Speaking with Board and executive leaders about strategy, risk, and value

Keep in mind:

1 2 3
Priorities Differ Words Matter The Power of Three
What’s important to you as CIO is very different from what is important to a board or executive leadership team or even the individual members of these groups. Share only what is important or relevant to the stakeholder(s). Simplify the message into common language whenever possible. A good test is to ensure that someone without any technical background could understand the message. Keep every slide to three points with no more than three words. You are the one to translate this information into a worth-while story to share.

“Today’s CIOs have a story to tell. They must change the old narrative and describe the art of the (newly) possible. A great leader rises to the occasion and shares a vision that inspires the entire organization.”
– Dan Roberts, CIO, 2019

Communications for board presentations

Secure funding and demonstrate IT as a value add to business objectives.

DEFINING INSIGHT

Stop presenting what is important to you as the CIO and present to the board what is important to them.

Why does IT need to communicate with the board?

  • To get their buy-in and funding for critical IT initiatives.
  • To ensure that IT risks are understood and receive the funding necessary to mitigate.
  • To change the narrative of IT as a service provider to a business enabler.

FRAMEWORK

Framework for board presentations

CHECKLIST

Do’s & Don’ts of Communicating Board Presentations:

Do: Ensure you know all the members of the board and their strengths/areas of focus.

Do: Ensure the IT objectives and initiatives align to the business objectives.

Do: Avoid using any technical jargon.

Do: Limit the amount of data you are using to present information. If it can’t stand alone, it isn’t a strong enough data point.

Do: Avoid providing IT service metrics or other operational statistics.

Do: Demonstrate how the organization’s revenue is impacted by IT activities.

Do: Tell a story that is compelling and excited.

OUTCOME

Organization Alignment

  • Approved organization objectives and IT objectives are aligned and supporting one another.

Stakeholder Buy-In

  • Board members all understand what the future state of IT will look like – and are excited for it!

Awareness on Technology Trends

  • It is the responsibility of the CIO to ensure the board is aware of critical technology trends that can impact the future of the organization/industry.

Risks

  • Risks are understood, the impact they could have on the organization is clear, and the necessary controls required to mitigate the risk are funded.

Communications for business updates

Continuously build strong relationships with all members of business leadership.

DEFINING INSIGHT

Business leaders care about themselves and their goals – present ideas and initiatives that lean into this self-interest.

Why does IT need to communicate business updates?

  • The key element here is to highlight how IT is impacting the organization’s overall ability to meet goals and targets.
  • Ensure all executive leaders know about and understand IT’s upcoming initiatives – and how they will be involved.

FRAMEWORK

Framework for business updates

CHECKLIST

Do’s & Don’ts of Communicating Business Updates:

Do: Ensure IT is given sufficient time to present with the rest of the business leaders.

Do: Ensure the goals of IT are clear and can be depicted visually.

Do: Tie every IT goal to the objectives of different business leaders.

Do: Avoid using any technical jargon.

Do: Reinforce the positive benefits business leaders can expect.

Do: Avoid providing IT service metrics or other operational statistics.

Do: Demonstrate how IT is driving the digital transformation of the organization.

OUTCOME

Better Reputation

  • Get other business leaders to see IT as a value add to any initiative, making IT an enabler not an order taker.

Executive Buy-In

  • Executives are concerned about their own budgets; they want to embrace all the innovation but within reason and minimal impact to their own finances.

Digital Transformation

  • Indicate and commit to how IT can help the different leaders deliver on their digital transformation activities.

Relationship Building

  • Establish trust with the different leaders so they want to engage with you on a regular basis.

Audience: Organization wide

Speaking with all members of the organization about the future of technology – and unexpected crises.

1 2 3
Competing to Be Heard Measure Impact Enhance the IT Brand
IT messages are often competing with a variety of other communications simultaneously taking place in the organization. Avoid the information-overload paradox by communicating necessary, timely, and relevant information. Don’t underestimate the benefit of qualitative feedback that comes from talking to people within the organization. Ensure they read/heard and absorbed the communication. IT might be a business enabler, but if it is never communicated as such to the organization, it will only be seen as a support function. Use purposeful communications to change the IT narrative.

Less than 50% of internal communications lean on a proper framework to support their communication activities.
– Philip Nunn, iabc, 2020

Communications for strategic IT initiatives

Communicate IT’s strategic objectives with all business stakeholders and users.

DEFINING INSIGHT

IT leaders struggle to communicate how the IT strategy is aligned to the overall business objectives using a common language understood by all.

Why does IT need to communicate its strategic objectives?

  • To ensure a clear and consistent view of IT strategic objectives can be understood by all stakeholders within the organization.
  • To demonstrate that IT strategic objectives are aligned with the overall mission and vision of the organization.

FRAMEWORK

Framework for IT strategic initiatives

CHECKLIST

Do’s & Don’ts of Communicating IT Strategic Objectives:

Do: Ensure all IT leaders are aware of and understand the objectives in the IT strategy.

Do: Ensure there is a visual representation of IT’s goals.

Do: Ensure the IT objectives and initiatives align to the business objectives.

Do: Avoid using any technical jargon.

Do: Provide metrics if they are relevant, timely, and immediately understandable.

Do: Avoid providing IT service metrics or other operational statistics.

Do: Demonstrate how the future of the organization will benefit from IT initiatives.

OUTCOME

Organization Alignment

  • All employees recognize the IT strategy as being aligned, even embedded, into the overall organization strategy.

Stakeholder Buy-In

  • Business and IT stakeholders alike understand what the future state of IT will look like – and are excited for it!

Role Clarity

  • Employees within IT are clear on how their day-to-day activities impact the overall objectives of the organization.

Demonstrate Growth

  • Focus on where IT is going to be maturing in the coming one to two years and how this will benefit all employees.

Communications for crisis management

Minimize the fear and chaos with transparent communications.

DEFINING INSIGHT

A crisis communication should fit onto a sticky note. If it’s not clear, concise, and reassuring, it won’t be effectively understood by the audience.

Why does IT need to communicate when a crisis occurs?

  • To ensure all members of the organization have an understanding of what the crisis is, how impactful that crisis is, and when they can expect more information.
  • “Half of US companies don’t have a crisis communication plan” (CIO, 2017).

FRAMEWORK

Framework for crisis management

CHECKLIST

Do’s & Don’ts of Communicating During a Crisis:

Do: Provide timely and regular updates about the crisis to all stakeholders.

Do: Involve the Board or ELT immediately for transparency.

Do: Avoid providing too much information in a crisis communication.

Do: Have crisis communication statements ready to be shared at any time for possible or common IT crises.

Do: Highlight that employee safety and wellbeing is top priority.

Do: Work with members of the public relations team to prepare any external communications that might be required.

OUTCOME

Ready to Act

  • Holding statements for possible crises will eliminate the time and effort required when the crisis does occur.

Reduce Fears

  • Prevent employees from spreading concerns and not feeling included in the crisis.

Maintain Trust

  • Ensure Board and ELT members trust IT to respond in an appropriate manner to any crisis or major incident.

Eliminate Negative Reactions

  • Any crisis communication should be clear and concise enough when done via email.

Audience: IT employees

IT employees need to receive and obtain regular transparent communications to better deliver on their expectations.

Keep in mind:

1 2 3
Training for All Listening Is Critical Reinforce Collaboration
From the service desk technician to CIO, every person within IT needs to have a basic ability to communicate. Invest in the training necessary to develop this skill set. It seems simple, but as humans we do an innately poor job at listening to others. It’s important you hear employee concerns, feedback, and recommendations, enabling the two-way aspect of communication. IT employees will reflect the types of communications they see. If IT leaders and managers cannot collaborate together, then teams will also struggle, leading to productivity and quality losses.

“IT professionals who […] enroll in communications training have a chance to both upgrade their professional capabilities and set themselves apart in a crowded field of technology specialists.”
– Mark Schlesinger, Forbes, 2021

Communications for IT activities and tactics

Get IT employees aligned and clear on their daily objectives.

DEFINING INSIGHT

Depending on IT goals, the structure might need to change to support better communication among IT employees.

Why does IT need to communicate IT activities?

  • To ensure all members of the project team are aligned with their tasks and responsibilities related to the project.
  • To be able to identify, track, and mitigate any problems that are preventing the successful delivery of the project.

FRAMEWORK

Framework for IT activities & tactics

CHECKLIST

Do’s & Don’ts of Communicating IT Activities:

Do: Provide metrics that define how success of the project will be measured.

Do: Demonstrate how each project aligns to the overarching objectives of the organization.

Do: Avoid having large meetings that include stakeholders from two or more projects.

Do: Consistently create a safe space for employees to communicate risks related to the project(s).

Do: Ensure the right tools are being leveraged for in-office, hybrid, and virtual environments to support project collaboration.

Do: Leverage a project management software to reduce unnecessary communications.

OUTCOME

Stakeholder Adoption

  • Create a standard communication template so stakeholders can easily find and apply communications.

Resource Allocation

  • Understand what the various asks of IT are so employees can be adequately assigned to tasks.

Meet Responsibly

  • Project status meetings are rarely valuable or insightful. Use meetings for collaboration, troubleshooting, and knowledge sharing.

Encourage Engagement

  • Recognize employees and their work against critical milestones, especially for projects that have a long timeline.

Communications for everyday IT

Engage employees and drive results with clear and consistent communications.

DEFINING INSIGHT

Employees are looking for empathy to be demonstrated by those they are interacting with, from their peers to managers. Yet, we rarely provide it.

Why does IT need to communicate on regularly with itself?

  • Regular communication ensures employees are valued, empowered, and clear about their expectations.
  • 97% of employees believe that their ability to perform their tasks efficiently is impacted by communication (Expert Market, 2022).

FRAMEWORK

Framework for everyday IT

CHECKLIST

Do’s & Don’ts of Communicating within IT:

Do: Have responses for likely questions prepared and ready to go.

Do: Ensure that all leaders are sharing the same messages with their teams.

Do: Avoid providing irrelevant or confusing information.

Do: Speak with your team on a regular basis.

Do: Reinforce the messages of the organization every chance possible.

Do: Ensure employees feel empowered to do their jobs effectively.

Do: Engage employees in dialogue. The worst employee experience is when they are only spoken at, not engaged with.

OUTCOME

Increased Collaboration

  • Operating in a vacuum or silo is no longer an option. Enable employees to successfully collaborate and deliver holistic results.

Role Clarity

  • Clear expectations and responsibilities eliminate confusion and blame game. Engage employees and create a positive work culture with role clarity.

Prevent Rumors

  • Inconsistent communication often leads to information sharing and employees spreading an (in)accurate narrative.

Organizational Insight

  • Employees trust the organization’s direction because they are aware of the different activities taking place and provided with a rationale about decisions.

Case Study

Amazon

INDUSTRY
E-Commerce

SOURCE
Harvard Business Review

Jeff Bezos has definitely taken on unorthodox approaches to business and leadership, but one that many might not know about is his approach to communication. Some of the key elements that he focused on in the early 2000s when Amazon was becoming a multi-billion-dollar empire included:

  • Banning PowerPoint for all members of the leadership team. They had to learn to communicate without the crutch of the most commonly used presentation tool.
  • Leveraging memos that included specific action steps and clear nouns
  • Reducing all communication to an eighth-grade reading level, including pitches for new products (e.g. Kindle).

Results

While he was creating the Amazon empire, 85% of Jeff Bezos’ communication was written in a way that an eighth grader could read. Communicating in a way that was easy to understand and encouraging his leadership team to do so as well is one of the many reasons this business has grown to an estimated value of over $800B.

“If you cannot simplify a message and communicate it compellingly, believe me, you cannot get the masses to follow you.”
– Indra Nooyi, in Harvard Business Review, 2022

Communication competency expectations

Communication is a business skill; not a technical skill.

Demonstrated Communication Behavior
Level 1: Follow Has sufficient communication skills for effective dialogue with others.
Level 2: Assist Has sufficient communication skills for effective dialogue with customers, suppliers, and partners.
Level 3: Apply Demonstrates effective communication skills.
Level 4: Enable Communicates fluently, orally, and in writing and can present complex information to both technical and non-technical audiences.
Level 5: Ensure, Advise Communicates effectively both formally and informally.
Level 6: Initiate, Influence Communicates effectively at all levels to both technical and non-technical audiences.
Level 7: Set Strategy, Inspire, Mobilize Understands, explains, and presents complex ideas to audiences at all levels in a persuasive and convincing manner.

Source: Skills Framework for the Information Age, 2021

Key KPIs for communication with any stakeholder

Measuring communication is hard; use these to determine effectiveness.

Goal Key Performance Indicator (KPI) Related Resource
Obtain board buy-in for IT strategic initiatives X% of IT initiatives that were approved to be funded. Number of times technical initiatives were asked to be explained further. Using our Board Presentation Review service
Establish stronger relationships with executive leaders X% of business leadership satisfied with the statement “IT communicates with your group effectively.” Using the CIO Business Vision Diagnostic
Organizationally, people know what products and services IT provides X% of end users who are satisfied with communications around changing services or applications. Using the End-User Satisfaction Survey
Organizational reach and understanding of the crisis. Number of follow-up tickets or requests related to the crisis after the initial crisis communication was sent. Using templates and tools for crisis communications
Project stakeholders receive sufficient communication throughout the initiative. X% overall satisfaction with the quality of the project communications. Using the PPM Customer Satisfaction Diagnostic
Employee feedback is provided, heard, and acted on X% of satisfaction employees have with managers or IT leadership to act on employee feedback. Using the Employee Engagement Diagnostic Program

Standard workshop communication activities

Introduction
Communications overview.

Plan
Plan your communications using a strategic tool.

Compose
Create your own message.

Deliver
Practice delivering your own message.

Contact your account representative for more information. workshops@infotech.com 1-888-670-8889

Research contributors and experts

Anuja Agrawal, National Communications Director, PwC

Anuja Agrawal
National Communications Director
PwC

Anuja is an accomplished global communications professional, with extensive experience in the insurance, banking, financial, and professional services industries in Asia, the US, and Canada. She is currently the National Communications Director at PwC Canada. Her prior work experience includes communication leadership roles at Deutsche Bank, GE, Aviva, and Veritas. Anuja works closely with senior business leaders and key stakeholders to deliver measurable results and effective change and culture building programs. Anuja has experience in both internal and external communications, including strategic leadership communication, employee engagement, PR and media management, digital and social media, and M&A/change and crisis management. Anuja believes in leveraging digital tools and technology-enabled solutions, combined with in-person engagement, to help improve the quality of dialogue and increase interactive communication within the organization to help build an inclusive culture of belonging.

Nastaran Bisheban, Chief Technology Officer, KFC Canada

Nastaran Bisheban
Chief Technology Officer
KFC Canada

A passionate technologist, and seasoned transformational leader. A software engineer and computer scientist by education, a certified Project Manager that holds an MBA in Leadership with Honors and Distinction from University of Liverpool. A public speaker on various disciplines of technology and data strategy with a Harvard Business School executive leadership program training to round it all. Challenges status quo and conventional practices; is an advocate for taking calculated risk and following the principle of continuous improvement. With multiple computer software and project management publications she is a strategic mentor and board member on various non-profit organizations. Nastaran sees the world as a better place only when everyone has a seat at the table and is an active advocate for diversity and inclusion.

Heidi Davidson, Co-Founder & CEO, Galvanize Worldwide and Galvanize On Demand

Heidi Davidson
Co-Founder & CEO
Galvanize Worldwide and Galvanize On Demand

Dr. Heidi Davidson is the co-founder and CEO of Galvanize Worldwide, the largest distributed network of marketing and communications experts in the world. She also is the co-founder and CEO of Galvanize On Demand, a tech platform that matches marketing and communications freelancers with client projects. Now with 167 active experts, the Galvanize team delivers startup advisory work, outsourced marketing, training, and crisis communications to organizations of all sizes. Before Galvanize, Heidi spent four years as part of the turnaround team at BlackBerry as the Chief Communications Officer and SVP of Corporate Marketing, where she helped the company move from a device manufacturer to a security software provider.

Eli Gladstone, Co-Founder, Speaker Labs

Eli Gladstone
Co-Founder
Speaker Labs

Eli is a co-founder of Speaker Labs. He has spent over six years helping countless individuals overcome their public speaking fears and communicate with clarity and confidence. When he’s not coaching others on how to build and deliver the perfect presentation, you’ll probably find him reading some weird books, teaching his kids how to ski or play tennis, or trying to develop a good-enough jumpshot to avoid being a liability on the basketball court.

Francisco Mahfuz, Keynote Speaker & Storytelling Coach

Francisco Mahfuz
Keynote Speaker & Storytelling Coach

Francisco Mahfuz has been telling stories in front of audiences for a decade and even became a National Champion of public speaking. Today, Francisco is a keynote speaker and storytelling coach and offers communication training to individuals and international organizations and has worked with organizations like Pepsi, HP, the United Nations, Santander, and Cornell University. He’s the author of Bare: A Guide to Brutally Honest Public Speaking and the host of The Storypowers Podcast, and he’s been part of the IESE MBA communications course since 2020. He’s received a BA in English Literature from Birkbeck University in London.

Sarah Shortreed, EVP & CTO, ATCO Ltd.

Sarah Shortreed
EVP & CTO
ATCO Ltd.

Sarah Shortreed is ATCO’s Executive Vice President and Chief Technology Officer. Her responsibilities include leading ATCO’s Information Technology (IT) function as it continues to drive agility and collaboration throughout ATCO’s global businesses and expanding and enhancing its enterprise IT strategy, including establishing ATCO’s technology roadmap for the future. Ms. Shortreed’s skill and expertise are drawn from her more than 30-year career that spans many industries and includes executive roles in business consulting, complex multi-stakeholder programs, operations, sales, customer relationship management, and product management. She was recently the Chief Information Officer at Bruce Power and has previously worked at BlackBerry, IBM, and Union Gas. She sits on the Board of Governors for the University of Western Ontario and is the current Chair of the Chief Information Officer (CIO) Committee at the Conference Board of Canada.

Eric Silverberg, Co-Founder, Speaker Labs

Eric Silverberg
Co-Founder
Speaker Labs

Eric is a co-founder of Speaker Labs and has helped thousands of people build their public speaking confidence and become more dynamic and engaging communicators. When he’s not running workshops to help people grow in their careers, there’s a good chance you’ll find him with his wife and dog, drinking Diet Coke, and rewatching iconic episodes of the reality TV show Survivor! He’s such a die-hard fan, that you’ll probably see him playing the game one day.

Stephanie Stewart, Communications Officer & DR Coordinator, Info Security Services Simon Fraser University

Stephanie Stewart
Communications Officer & DR Coordinator
Info Security Services Simon Fraser University

Steve Strout, President, Miovision Technologies

Steve Strout
President
Miovision Technologies

Mr. Strout is a recognized and experienced technology leader with extensive experience in delivering value. He has successfully led business and technology transformations by leveraging many dozens of complex global SFDC, Oracle, and SAP projects. He is especially adept at leading what some call “Project Rescues” – saving people’s careers where projects have gone awry; always driving “on-time and on-budget.” Mr. Strout is the current President of Miovision Technologies and the former CEO and board member of the Americas’ SAP Users” Group (ASUG). His wealth of practical knowledge comes from 30 years of extensive experience in many CxO and executive roles at some prestigious organizations such as Vonage, Sabre, BlackBerry, Shred-it, The Thomson Corporation (now Thomson Reuters), and Morris Communications. He has served on boards including Customer Advisory Boards of Apple, AgriSource Data, Dell, Edgewise, EMC, LogiSense, Socrates.ai, Spiro Carbon Group, and Unifi.

Info-Tech Research Group Contributors:

Sanchia Benedict, Research Lead
Antony Chan Executive Counsellor
Janice Clatterbuck, Executive Counsellor
Ahmed Jowar, Research Specialist
Dave Kish, Practice Lead
Nick Kozlo, Senior Research Analyst
Heather Leier Murray, Senior Research Analyst
Amanda Mathieson, Research Director
Carlene McCubbin, Practice Lead
Joe Meier, Executive Counsellor
Andy Neill, AVP Research
Thomas Randall, Research Director

Plus an additional two contributors who wish to remain anonymous.

Related Info-Tech Research

Boardroom Presentation Review

  • You will come away with a clear, concise, and compelling board presentation that IT leaders can feel confident presenting in front of their board of directors.
  • Add improvements to your current board presentation in terms of visual appeal and logical flow to ensure it resonates with your board of directors.
  • Leverage a best-of-breed presentation template.

Build a Better Manager

  • Management skills training is needed, but organizations are struggling to provide training that makes a long-term difference in the skills managers actually use in their day to day.
  • Many training programs are ineffective because they offer the wrong content, deliver it in a way that is not memorable, and are not aligned with the IT department’s business objectives.

Crisis Communication Guides

During a crisis it is important to communicate to employees through messages that convey calm and are transparent and tailored to your audience. Use the Crisis Communication Guides to:

  • Draft a communication strategy.
  • Tailor messages to your audience.
  • Draft employee crisis communications.
Use this guide to equip leadership to communicate in times of crisis.

Bibliography

“Communication in the Workplace Statistics: Importance and Effectiveness in 2022.” TeamStage, 2022.

Gallo, Carmine. “How Great Leaders Communicate.” Harvard Business Review, 23 November 2022

Guthrie, Georgina. “Why Good Internal Communications Matter Now More than Ever.” Nulab, 15 December 2021.

Lambden, Duncan. “The Importance of Effective Workplace Communication – Statistics for 2022.” Expert Market, 13 June 2022.

“Mapping SFIA Levels of Responsibilities to Behavioural Factors.” Skills Framework for the Information Age, 2021.

McCreary, Gale. “How to Measure the Effectiveness of Communication: 14 Steps.” WikiHow, 31 March 2023.

Nowak, Marcin. “Top 7 Communication Problems in the Workplace.” MIT Enterprise Forum CEE, 2021.

Nunn, Philip. “Messaging That Works: A Unique Framework to Maximize Communication Success.” iabc, 26 October 2020.

Picincu, Andra. “How to Measure Effective Communications.” Small Business Chron. 12 January 2021.

Price. David A. “Pixar Story Rules.” Stories From the Frontiers of Knowledge, 2011.

Roberts, Dan. “How CIOs Become Visionary Communicators.” CIO, 2019.

Schlesinger, Mark. “Why building effective communication skill in IT is incredibly important.” Forbes, 2021.

Stanten, Andrew. “Planning for the Worst: Crisis Communications 101.” CIO, 25 May 2017.

State of the American Workplace Report. Gallup, 6 February 2020.

“The CIO Revolution.” IBM, 2021.

“The State of High Performing Teams in Tech 2022.” Hypercontex, 2022.

Walters, Katlin. “Top 5 Ways to Measure Internal Communication.” Intranet Connections, 30 May 2019.

Effectively Acquire Infrastructure Services

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  • Most organizations are good at procuring IT products, but few are truly good at acquiring infrastructure services.
  • The lack of expertise in acquiring services is problematic – not only is the acquisition process for services more complex, but it also often has high stakes with large deal sizes, long-term contracts, and high switching costs.

Our Advice

Critical Insight

  • Don’t treat infrastructure service acquisitions lightly. Not only are failure rates high, but the stakes are high as well.
  • Make sure your RFP strategy aligns with your deal value. Large deals, characterized by high monthly spend, high criticality to the organization, and high switching costs, warrant a more thorough and lengthy planning period and RFP process.
  • Word your RFP carefully and do your due diligence when reviewing SLAs. Make sure your RFP will help you understand what the vendor’s standard offerings are and don’t treat your service level agreements like an open negotiation. The vendor’s standard offerings will be your most reliable options.

Impact and Result

  • Follow this blueprint to avoid common pitfalls and navigate the tricky business of acquiring infrastructure services.
  • This blueprint will provide step-by-step guidance from assessing your acquisition goals to transitioning your service. Make sure you do the due diligence required to acquire the best service for your needs.

Effectively Acquire Infrastructure Services Research & Tools

Start here – read the Executive Brief

Read our concise Executive Brief to find out why you should follow the blueprint to effectively acquire infrastructure services, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

Besides the small introduction, subscribers and consulting clients within this management domain have access to:

1. Develop the procurement strategy and process

Kick off an acquisition by establishing acquisition goals, validating the decision to acquire a service, and structuring an acquisition approach. There are several RFP approaches and strategies – evaluate the options and develop one that aligns with the nature of the acquisition.

  • Effectively Acquire Infrastructure Services – Phase 1: Develop the Procurement Strategy and Process

2. Assess requirements and build the RFP

A solid RFP is critical to the success of this project. Assess the current and future requirements, examine the characteristics of an effective RFP, and develop an RFP.

  • Effectively Acquire Infrastructure Services – Phase 2: Assess Requirements and Build the RFP
  • Infrastructure Service RFP Template

3. Manage vendor questions and select the vendor

Manage the activities surrounding vendor questions and score the RFP responses to select the best-fit solution.

  • Effectively Acquire Infrastructure Services – Phase 3: Manage Vendor Questions and Select the Vendor
  • Vendor Question Organizer Template
  • Infrastructure Outsourcing RFP Scoring Tool

4. Manage the contract, transition, and vendor

Perform due diligence in reviewing the SLAs and contract before signing. Plan to transition the service into the environment and manage the vendor on an ongoing basis for a successful partnership.

  • Effectively Acquire Infrastructure Services – Phase 4: Manage the Contract, Transition, and Vendor
  • Service Acquisition Planning and Tracking Tool
  • Vendor Management Template
[infographic]

Workshop: Effectively Acquire Infrastructure Services

Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

1 Develop the Procurement Strategy and Process

The Purpose

Establish procurement goals and success metrics.

Develop a projected acquisition timeline.

Establish the RFP approach and strategy.

Key Benefits Achieved

Defined acquisition approach and timeline.

Activities

1.1 Establish your acquisition goals.

1.2 Establish your success metrics.

1.3 Develop a projected acquisition timeline.

1.4 Establish your RFP process and refine your RFP timeline.

Outputs

Acquisition goals

Success metrics

Acquisition timeline

RFP strategy and approach

2 Gather Service Requirements

The Purpose

Gather requirements for services to build into the RFP.

Key Benefits Achieved

Gathered requirements.

Activities

2.1 Assess the current state.

2.2 Evaluate service requirements and targets.

2.3 Assess the gap and validate the service acquisition.

2.4 Define requirements to input into the RFP.

Outputs

Current State Assessment

Service requirements

Validation of services being acquired and key processes that may need to change

Requirements to input into the RFP

3 Develop the RFP

The Purpose

Build the RFP.

Key Benefits Achieved

RFP development.

Activities

3.1 Build the RFP requirement section.

3.2 Develop the rest of the RFP.

Outputs

Service requirements input into the RFP

Completed RFP

4 Review RFP Responses and Select a Vendor (Off-Site)

The Purpose

Review RFP responses to select the best solution for the acquisition.

Key Benefits Achieved

Vendor selected.

Activities

4.1 Manage vendor questions regarding the RFP.

4.2 Review RFP responses and shortlist the vendors.

4.3 Conduct additional due diligence on the vendors.

4.4 Select a vendor.

Outputs

Managed RFP activities

Imperceptive scoring of RFP responses and ranking of vendors

Additional due diligence and further questions for the vendor

Selected vendor

Prepare to Successfully Deploy PPM Software

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  • PPM suite deployments are complicated and challenging. Vendors and consultants can provide much needed expertise and assistance to organizations deploying new PPM suites.
  • While functional requirements are often defined during the procurement stage (for example, in an RFP), the level of detail during this stage is likely insufficient for actually configuring the solution to your specific PPM needs. Too many organizations fail to further develop these functional requirements between signing their contracts and the official start of their professional implementation engagement.
  • Many organizations fail to organize and record the PPM data they will need to populate the new PPM suite. In almost all cases, customers have the expertise and are in the best position to collect and organize their own data. Leaving this until the vendor or consultant arrives to help with the deployment can result in using your professional services in a suboptimal way.
  • Vendors and consultants want you to prepare for their implementation engagements so that you can make the best use of their expertise and assistance. They want you to deploy a PPM suite that can be sustainably adopted in the long term. All too often, however, they arrive onsite to find customers that are disorganized and underprepared.

Our Advice

Critical Insight

  • Preparing for a professional implementation engagement allows you to make the best use of your professional services, as well as helping to ensure that the PPM suite is deployed according to your specific PPM needs.
  • Involving your internal resources in the preparation of data and in fully defining functional requirements for the PPM suite helps to establish stakeholder buy-in early on, helping to build internal ownership of the solution from the beginning. This avoids the solution being perceived as something the vendor/consultant “forced upon us.”
  • Vendors and consultants are happy when organizations are organized and prepared for their professional implementation engagements. Preparation ensures these engagements are positive experiences for everyone involved.

Impact and Result

  • Ensure that the data necessary to deploy the new PPM suite is recorded and organized.
  • Make your functional requirements detailed enough to ensure that the new PPM suite can be configured/customized during the deployment engagement in a way that best fits the organization’s actual PPM needs.
  • Through carefully preparing data and fully defining functional requirements, you help the solution become sustainably adopted in the long term.

Prepare to Successfully Deploy PPM Software Research & Tools

Start here – read the Executive Brief

Read this Executive Brief to understand why preparing for PPM deployment will ensure that organizations get the most value out of the implementation professional services they purchased and will help drive long-term sustainable adoption of the new PPM suite.

Besides the small introduction, subscribers and consulting clients within this management domain have access to:

1. Create a preparation team and plan

Engage in purposeful and effective PPM deployment planning by clearly defining what to prepare and when exactly it is time to move from planning to execution.

  • Prepare to Successfully Deploy PPM Software – Phase 1: Create a Preparation Team and Plan
  • Prepare to Deploy PPM Suite Project Charter Template
  • PPM Suite Functional Requirements Document Template
  • PPM Suite Deployment Timeline Template (Excel)
  • PPM Suite Deployment Timeline Template (Project)
  • PPM Suite Deployment Communication Plan Template

2. Prepare project-related requirements and deliverables

Provide clearer definition to specific project-related functional requirements and collect the appropriate PPM data needed for an effective PPM suite deployment facilitated by vendors/consultants.

  • Prepare to Successfully Deploy PPM Software – Phase 2: Prepare Project-Related Requirements and Deliverables
  • PPM Deployment Data Workbook
  • PPM Deployment Dashboard and Report Requirements Workbook

3. Prepare PPM resource requirements and deliverables

Provide clearer definition to specific resource management functional requirements and data and create a communication and training plan.

  • Prepare to Successfully Deploy PPM Software – Phase 3: Prepare PPM Resource Requirements and Deliverables
  • PPM Suite Transition Plan Template
  • PPM Suite Training Plan Template
  • PPM Suite Training Management Tool

4. Provide preparation materials to the vendor and implementation professionals

Plan how to engage vendors/consultants by communicating functional requirements to them and evaluating changes to those requirements proposed by them.

  • Prepare to Successfully Deploy PPM Software – Phase 4: Provide Preparation Materials to the Vendor and Implementation Professionals
[infographic]

Workshop: Prepare to Successfully Deploy PPM Software

Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

1 Plan the Preparation Project

The Purpose

Select a preparation team and establish clear assignments and accountabilities.

Establish clear deliverables, milestones, and metrics to ensure it is clear when the preparation phase is complete.

Key Benefits Achieved

Preparation activities will be organized and purposeful, ensuring that you do not threaten deployment success by being underprepared or waste resources by overpreparing.

Activities

1.1 Overview: Determine appropriate functional requirements to define and data to record in preparation for the deployment.

1.2 Create a timeline.

1.3 Create a charter for the PPM deployment preparation project: record lessons learned, establish metrics, etc.

Outputs

PPM Suite Deployment Timeline

Charter for the PPM Suite Preparation Project Team

2 Prepare Project-Related Requirements and Deliverables

The Purpose

Collect and organize relevant project-related data so that you are ready to populate the new PPM suite when the vendor/consultant begins their professional implementation engagement with you.

Clearly define project-related functional requirements to aid in the configuration/customization of the tool.

Key Benefits Achieved

An up-to-date and complete record of all relevant PPM data.

Avoidance of scrambling to find data at the last minute, risking importing out-of-date or irrelevant information into the new software.

Clearly defined functional requirements that will ensure the suite is configured in a way that can be adoption in the long term.

Activities

2.1 Define project phases and categories.

2.2 Create a list of all projects in progress.

2.3 Record functional requirements for project requests, project charters, and business cases.

2.4 Create a list of all existing project requests.

2.5 Record the current project intake processes.

2.6 Define PPM dashboard and reporting requirements.

Outputs

Project List (basic)

Project Request Form Requirements (basic)

Scoring/Requirements (basic)

Business Case Requirements (advanced)

Project Request List (basic)

Project Intake Workflows (advanced)

PPM Reporting Requirements (basic)

3 Prepare PPM Resource Requirements and Deliverables

The Purpose

Collect and organize relevant resource-related data.

Clearly define resource-related functional requirements.

Create a purposeful transition, communication, and training plan for the deployment period.

Key Benefits Achieved

An up-to-date and complete record of all relevant PPM data that allows your vendor/consultant to get right to work at the start of the implementation engagement.

Improved buy-in and adoption through transition, training, and communication activities that are tailored to the actual needs of your specific organization and users.

Activities

3.1 Create a portfolio-wide roster of project resources (and record their competencies and skills, if appropriate).

3.2 Record resource management processes and workflows.

3.3 Create a transition plan from existing PPM tools and processes to the new PPM suite.

3.4 Identify training needs and resources to be leveraged during the deployment.

3.5 Define training requirements.

3.6 Create a PPM deployment training plan.

Outputs

Resource Roster and Competency Profile (basic)

User Roles and Permissions (basic)

Resource Management Workflows (advanced)

Transition Approach and Plan (basic)

Data Archiving Requirements (advanced)

List of Training Modules and Attendees (basic)

Internal Training Capabilities (advanced)

Training Milestones and Deadlines (basic)

4 Provide Preparation Materials to the Vendor and Implementation Professionals

The Purpose

Compile the data collected and the functional requirements defined so that they can be provided to the vendor and/or consultant before the implementation engagement.

Key Benefits Achieved

Deliverables that record the outputs of your preparation and can be provided to vendors/consultants before the implementation engagement.

Ensures that the customer is an active and equal partner during the deployment by having the customer prepare their material and initiate communication.

Vendors and/or consultants have a clear understanding of the customer’s needs and expectations from the beginning.

Activities

4.1 Collect, review, and finalize the functional requirements.

4.2 Compile a functional requirements and data package to provide to the vendor and/or consultants.

4.3 Discuss how proposed changes to the functional requirements will be reviewed and decided.

Outputs

PPM Suite Functional Requirements Documents

PPM Deployment Data Workbook

Build Better Workflows

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Do you experience any of the following challenges:

  • You lack process documentation.
  • Your documentation lacks flowchart examples.
  • Your workflows have points of friction and need improvement.

Our Advice

Critical Insight

  • Don’t just document – target your future state as you document your workflows.
  • Find opportunities for automation, pinpoint key handoff points, and turn cold handoffs into warm handoffs

Impact and Result

  • Understand the basics of documenting a workflow in flowchart format.
  • Run activities to revise and stress-test your workflows to improve their accuracy and effectiveness.
  • Ensure your workflows are part of a continuous improvement cycle – keep them up to date as a living document.

Build Better Workflows Research & Tools

Besides the small introduction, subscribers and consulting clients within this management domain have access to:

1. Build Better Workflows – A step by step document that walks you through the process of convening a working group to design and update a process flowchart.

Ask the right questions and pressure test the workflow so the documentation is as helpful as possible to all who consult it.

  • Build Better Workflows Storyboard

2. Workflow Activity: An onboarding example for a completed flowchart review.

Use this workflow as an example of the output of an onboarding workflow-improvement activity.

  • Workflow Activity: Onboarding Example (Visio)
  • Workflow Activity: Onboarding Example (PDF)
[infographic]

Further reading

Build Better Workflows

Go beyond draft one to refine and pressure test your process.

Analyst Perspective

Remove friction as you document workflows

Emily Sugerman

Emily Sugerman
Research Analyst, Infrastructure & Operations

Info-Tech Research Group

You can’t mature processes without also documenting them. Process documentation is most effective when workflows are both written out and also visualized in the form of flow charts.

Your workflows may appear in standard operating procedures, in business continuity and disaster recovery plans, or anywhere else a process’ steps need to be made explicit. Often, just getting something down on paper is a win. However, the best workflows usually do not emerge fully-formed out of a first draft. Your workflow documentation must achieve two things:

  • Be an accurate representation of how you currently operate or how you will operate in the near future as a target state.
  • Be the output of a series of refinements and improvements as the workflow is reviewed and iterated.

This research will use the example of improving an onboarding workflow. Ask the right questions and pressure test the workflow so the documentation is as helpful as possible to all who consult it.

Executive Summary

Your Challenge

Common Obstacles

Info-Tech’s Approach

  • Your documentation lacks workflows entirely, or ...
  • Your workflows are documented in flowchart form but are not accurate, and/or ...
  • Your workflows are documented in flowchart form but contain points of friction and need process improvement.
  • Getting the relevant stakeholders together to contribute to workflow design and validate them.
  • Selecting the right detail level to include in the workflow – not too much and not too little.
  • Knowing the right questions to ask to review and improve your workflow flowcharts.

Use this material to help

  • Understand the basics of documenting a workflow in flowchart format.
  • Run activities to revise and stress-test your workflows to improve their accuracy and effectiveness.
  • Ensure your workflows are part of a continuous improvement cycle – keep them up-to-date as a living document.

Info-Tech Insight

Don’t just document – target your future state as you document your workflows. Find opportunities for automation, pinpoint key handoff points, and turn cold handoffs into warm handoffs.

Follow these steps to build, analyze, and improve the workflow

The image contains a screenshot of a diagram that demonstrates the steps needed to build better workflows.

Insight Summary

Keep future state in mind.
Don’t just document – target your future state as you document your workflows. Find opportunities for automation, pinpoint key handoff points, and turn cold handoffs into warm handoffs.

Promote the benefits of documenting workflows as flowcharts.
Foreground to the IT team how this will improve customer experience. End-users will benefit from more efficient workflows.

Remember the principle of constructive criticism.
Don’t be afraid to critique the workflow but remember this can be a team-building experience. Focus on how these changes will be mutually beneficial, not assigning blame for workflow friction.

Don’t waste time building shelfware.
Establish a review cadence to ensure the flowchart is a living document that people actually use.

Benefits of building better workflows

Risks of inadequate workflows

Benefits of documented workflows

  • Lack of clear communication: If you don’t have workflows, you are losing out on an effective way to document and communicate processes.
  • Outdated documentation: If you do have workflows documented in standard operating procedures, they probably need to be updated unless you already consistently update documentation.
  • Facilitate knowledge transfer.
  • Standardize processes for service delivery consistency.
  • Optimize processes by discovering and improving points of friction within the workflow.
  • Improve transparency of processes to set expectations for other stakeholders.
  • Reduce risk.

Why are visualized workflows useful?

Use these talking points to build commitment toward documenting/updating processes.

Risk reduction
“Our outdated documentation is a risk, as people will assume the documented process is accurate.”

Transparency
“The activity of mapping our processes will bring transparency to everyone involved.”

Accountability
“Flow charts will help us clarify task ownership at a glance.”

Accessibility
“Some team members prefer diagrams over written steps, so we should provide both.”

Knowledge centralization
“Our flow charts will include links to other supporting documentation (checklists, vendor documentation, other flowcharts).”

Role clarification
“Separating steps into swim lanes can clarify different tiers, process stages, and ownership, while breaking down silos.”

Communication
To leadership/upper management: “This process flow chart quickly depicts the big picture.”

Knowledge transfer
“Flow charts will help bring new staff up to speed more quickly.”

Consistency
“Documenting a process standardizes it and enables everyone to do it in the same way.”

Review what process mapping is

A pictorial representation of a process that is used to achieve transparency.

This research will use one specific example of an onboarding process workflow. Before drilling down into onboarding workflows specifically, review Info-Tech’s Process Mapping Guide for general guidance on what to do before you begin:

  • Know the purpose of process mapping.
  • Articulate the benefits of process mapping.
  • Recognize the risks of not process mapping.
  • Understand the different levels of processes.
  • Adopt BPMN 2.0 as a standard.
  • Consider tools for process mapping.
  • Select a process to map.
  • Learn methods to gather information.

The image contains screenshots of the Process Mapping Guide.

Download the Process Mapping Guide

Select the workflow your team will focus upon

Good candidates include:

  • Processes you don’t have documented and need to build from scratch.
  • An existing process that results in an output your users are currently dissatisfied with (if you run an annual IT satisfaction survey, use this data to find this information).
  • An existing process that is overly manual, lacks automation, and causes work slowdown for your staff.

Info-Tech workflow examples

Active Directory Processes

Application Development Process

Application Maintenance Process

Backup Process

Benefits Legitimacy Workflow

Business Continuity Plan Business Process

Business Continuity Plan Recovery Process

Commitment Purchasing Workflow

Coordinated Vulnerability Disclosure Process

Crisis Management Process

Data Protection Recovery Workflow

Disaster Recovery Process

Disaster Recovery Plan/Business Continuity Plan Review Workflow

End-User Device Management Workflow Library

Expense Process

Event Management Process

Incident Management and Service Desk Workflows

MACD Workflow Mapping

Problem Management Process

Project Management Process

Ransomware Response Process

Sales Process for New Clients

Security Policy Exception Process

Self-Service Resolution Process

Service Definition Process

Service Desk Ticket Intake by Channel

Software Asset Management Processes

Target State Maintenance Workflow

Example: Onboarding workflow

Onboarding is a perennial challenge due to the large number of separate teams and departments who are implicated in the process.

There can be resistance to alignment. As a result, everyone needs to be pulled in to see the big picture and the impact of an overly manual and disconnected process.

Additionally, the quality of the overall onboarding process (of which IT is but one part) has a significant impact on the employee experience of new hires, and the long-term experience of those employees. This workflow is therefore often a good one to target for improvement.

“Organizations with a standardized onboarding process experience 62% greater new hire productivity, along with 50% greater new hire retention.”1

“Companies that focus on onboarding retain 50% more new employees than companies that don’t.”2

1. Carucci, “To Retain New Hires, Spend More Time Onboarding Them,” 2018
2. Uzialko, “What Does Poor Onboarding, 2023

Tabletop exercise: Generate first draft

In the tabletop exercise, your team will walk through your onboarding process step by step and document what happens at each stage. Prep for this meeting with the following steps:

  1. Identify roles: facilitator, notetaker, and participants. Determine who should be involved in the working group in addition to IT (HR, Hiring Team, Facilities, etc.).
  2. Decide what method of documentation you will use in the meeting. If meeting in person, cue cards are useful because they can be easily rearranged or inserted. If meeting remotely, the notetaker or facilitator will need to share their screen and capture each step with software (such as Visio, PowerPoint, or a whiteboarding software).
  3. Before you even begin mapping out the process, conduct a quick brainstorming session. What are your current challenges with it? What is working? Document on a whiteboard (electronic or hard copy).
  4. Document each step of the process as it currently happens. You will improve it later. Include task ownership.

Roles

Facilitator
Tasks:

  • Guide discussion – restate contributors’ ideas, ask probing questions.
  • Keep group on track – cut off or redirect conversation when off track.

Notetaker
Tasks:

  • Ensure the steps are documented via the agreed-upon tools (e.g. cue cards). If the process is being documented in software, the notetaker may be solely responsible for documentation.
  • The notetaker may be the same person as the facilitator.

Document your workflow challenges: Onboarding

Brainstorm and document. Group similar challenges together to pull out themes.

Lack of communication/expectation setting with users:

Messy process, poor coordination among task owners:

User experience affected:

  • Users submit onboarding requests with too little lead time.
  • HR/hiring manager does not include all necessary information when submitting new hire request.
  • Approvals are slowing down our ability to fulfill in a timely manner.
  • Lots of manual, repeated tasks.
  • Too much back and forth between technicians.
  • Procurement delays (supply chain challenges) leading to new user starting with no device/workaround.
  • Inconsistent resolution times for these types of requests.
  • Complaints about onboarding were one of the most frequently recurring issues in our most recent annual IT satisfaction survey.
  • Some of these complaints fall more to the responsibility of HR and direct managers, but some of the complaints relate to onboarding tasks not being completed by start date, which is our responsibility.

Establish flowcharting standards

If you don’t have existing flowchart standards, use the basic notation conventions used in the examples here.

Basic notation convention shapes: Circle, oval, square, rectangle, diamond, thought bubble.

Start, End, and Connector. Traditional flowcharting standards reserve this shape for connectors to other flowcharts or other points in the existing flowchart. Unified modeling language (UML) also uses the circle for start and end points.

Start, End. Traditional flowcharting standards use this for start and end. However, Info-Tech recommends using the circle shape to reduce the number of shapes and avoid confusion with other similar shapes.

Process Step. Individual process steps or activities (e.g. create ticket or escalate ticket). If it’s a series of steps, then use the sub-process symbol and flowchart the sub-process separately.

Sub-Process. A series of steps. For example, a critical incident standard operating procedure (SOP) might reference a recovery process as one of the possible actions. Marking it as a sub-process, rather than listing each step within the critical incident SOP, streamlines the flowchart and avoids overlap with other flowcharts (e.g. the recovery process).

Decision. Represents decision points, typically with yes/no branches, but you could have other branches depending on the question (e.g. a “Priority” question could branch into separate streams for Priority 1, 2, 3, 4, and 5 issues).

Document/Report Output. For example, the output from a backup process might include an error log.

Map the current process

Prompt the working group with the following questions.

  • What happens when the ticket comes in? Who submits it? Where is it coming from? What are the trigger events? Are there any input channels we should eliminate?
  • What is the terminal event? Where does the workflow end?
  • Do we have a triage step?
  • Is the ticket prioritized? Does this need to be a step?
  • Do we create child tickets? Separate tasks for different teams? Do we create a primary/main ticket and sub-tickets? How should we represent this in the flowchart?
  • How should we represent escalations? How should we represent task ownership by different teams?
  • What are our decision points: points when the path can potentially branch (e.g. into yes/no branches)?

Map the process: First pass

The image contains a screenshot example of the first pass.

Tabletop exercise: Revise workflow

Time to review and revise the workflow. What gaps exist? How can you improve the process? What documentation gaps have been overlooked?

Consider the following refinements for the onboarding workflow:

  • Identify missing steps
  • Clearly identify task ownership
  • Establish SLAs and timepoints
  • Capture/implement user feedback
  • Identify approval roadblocks
  • Identify communication points
  • Identify opportunities for automation
  • Create personas
  • Create onboarding checklist

Roles

Facilitator
Tasks:

  • Guide discussion – restate contributors’ ideas, ask probing questions.
  • Keep group on track – cut off or redirect conversation when off track.

Notetaker
Tasks:

  • Ensure the steps are documented via the agreed-upon tools (e.g. cue cards). If the process is being documented in software, the notetaker may be solely responsible for documentation.
  • The notetaker may be the same person as the facilitator, but this takes some practice.

Map the process: Critique draft

The image contains a screenshot example of critique draft.

Solicit feedback from the group.

"

  • Our workflow is slowed down by hidden approvals that we haven’t mapped.
  • We have no efficient way to prevent submission of incomplete requests.
  • Our workflow doesn’t clearly show how different tasks are assigned to different teams.
  • We still don’t know how long this all takes.
  • We’re missing some tasks – what about including facilities?
  • We’re missing next steps for some of the decision points.
"

Review: Identify missing steps

Consider the following refinements.

Be complete.

The workflow should surface tacit knowledge, so make it explicit (Haddadpoor et al.):

  • Where are the inputs coming from? Do you need to account for various input channels? Have you forgotten any?
  • Are there any input channels that you want to eliminate?
  • Have you overlooked any hardware, software, or services entitlements that should be called out?
  • Have all decision paths been worked through? Do you need to add any missing decision points?
  • Add information flows and annotations as needed.

Review: Task ownership

Identify task ownership.

The flow chart will be more useful if it clearly identifies who does what in the process.

  • Consider organizing the sub-processes within the overall onboarding process into swim lanes, one for each team or group involved in the process.
  • Swim lanes help clarify who does what in the overall process (e.g. all the tasks completed by HR appear in the HR swim lane, all the tasks completed by service desk appear in the service desk swim lane).
  • They can also help draw attention to escalation points or handoff points between different teams. Assess the steps around the boundary of each swim lane. Does the working group experience/know of friction at these handoff points? What might solve it?
  • In what order should the tasks occur? What dependencies do they have?

The image contains a screenshot of a model that demonstrates task ownership swim lanes.

“Each task has an owner, and the task list is visible to the employee and other stakeholders, so there's visibility about whether each person has done their actions.”

Matthew Stibbe, qtd. in Zapier, 2022

Review: The time the workflow takes

For onboarding, this means setting SLOs/SLAs and internal timepoints.

Add internal timepoints for the major steps/tasks in the workflow. Begin to track these service level objectives and adjust as necessary.

  • Review old onboarding tickets and track how long each main step/task takes (or should take). Every additional approval risks adding days.
  • Consider where there are opportunities to increase automation or use templates to save time.
  • Zero in on which task within the onboarding workflow is slowing down the process.
  • Create an overall service level objective that communicates how many days the onboarding workflow is expected to take. Decide where escalations go when the SLA is breached.

When you have validated the service level objectives are accurate and you can meet them an acceptable amount of time, communicate the overall SLA to your users. This will ensure they submit future onboarding requests to your team with enough lead time to fulfill the request. Try to place the SLA directly in the service catalog.

“Tracking the time within the workflow can be a powerful way to show the working group why there is user dissatisfaction.”

Sandi Conrad, Principal Advisory Director, Info-Tech Research Group

Review: Capture user feedback

For onboarding, this means implementing a transactional survey.

The onboarding workflow will be subject to periodic reviews and continual improvement. Suggestions for improvement should come not only from the internal IT team, but also the users themselves.

  • Transactional surveys, launched at the close of a ticket, allow the ticket submitter to provide feedback on their customer service experience.
  • Onboarding tickets are somewhat more complex than the average incident or service request, since the ticket is often opened by one user (e.g. in HR) on behalf of another (the new employee).
  • Decide whose experience you want feedback on – the submitter of the request or the new user. Investigate your ITSM tool’s capabilities: is it possible to direct the survey to someone who is not the ticket submitter?
Take Action on Service Desk Customer Feedback

Use Info-Tech’s Take Action on Service Desk Customer Feedback for more guidance on creating these surveys.

Review: Identify approval roadblocks

For onboarding, approvals can be the main roadblock to fulfilling requests

  • How are the requests coming in? Do we have a predefined service catalog?
  • What kinds of approvals do we receive (manager, financial, legal, security, regulatory)? Ask the team to think about where there are instances of back and forth and clean that up.
  • Identify where approvals interrupt the technical flow.
    • Confirm that these approvals are indeed necessary (e.g. are certain approval requests ever declined? If not, follow up on whether they are necessary or whether some can be made into preapprovals).
    • Avoid putting agents in charge of waiting on or following up about approvals.
    • Investigate whether interruptive approvals can be moved.

Review: Identify communication points

A positive onboarding experience is an important part of a new employee’s success.

Though IT is only one part of an employee’s onboarding experience, it’s an important part. Delays for hardware procurement and a lack of communication can lead to employee disengagement. Ask the team:

  • Are we communicating with our users when delays occur? When do delays occur most often?
  • How can we mitigate delays? Though we can’t resolve larger supply chain problems, can we increase stock in the meantime?
  • Can we start tracking delays to incorporate into the SLA
  • Do we offer loaner devices in the meantime?

Place communication bullet points in the flow chart to indicate where the team will reach out to users to update or notify them of delays.

Review: Identify opportunities for automation

Where can we automate for onboarding?

Identify when the process is dragged out due to waiting times (e.g. times when the technician can’t address the ticket right away).

  • Analyze the workflow to identify which tasks tend to stagnate because technician is busy elsewhere. Are these candidates for automation?
  • Is our ITSM tool capable of setting up automatically routed child tickets triggered by the main onboarding ticket? Does it generate a series of tasks? Is it a manual process? Which teams do these tasks/tickets go to?
  • Can we automate notifications if devices are delayed?
  • Can we use mobile device management for automated software installation?
  • If we have a robust service catalog, can we provide it to the users to download what they need? Or is this too many extra steps for our users?
  • Can we create personas to speed up onboarding?

Avoid reinforcing manual processes, which make it even harder for departmental silos to work together.

Review: Automation example – create personas

Create role-based templates.

Does HR know which applications our users need? Are they deferring to the manager, who then asks IT to simply duplicate an existing user?

Personas are asset profiles that apply to multiple users (e.g. in a department) and that can be easily duplicated for new hires. You might create three persona groups in a department, with variations within each subgroup or title. To do this, you need accurate information upfront.

Then, if you’re doing zero touch deployment, you can automate software to automatically load.

Many HRIS systems have the ability to create a persona, and also to add users to the AD, email, and distribution groups without IT getting involved. This can alleviate work from the sysadmin. Does our HRIS do this?

  • Review old onboarding tickets. Do they include manual steps like setting up mailboxes, creating user accounts, adding to groups?
  • Investigate your ITSM tool’s onboarding template. Does it allow you to create a form through which to create dynamic required fields?
  • Identify the key information service desk needs from the department supervisor, or equivalent role, to begin the onboarding request – employee type, access level, hardware and software entitlements, etc.

Revised workflow

How does the group feel about the revised workflow?

  • Are any outputs still missing?
  • Can we add any more annotations to provide more context to someone reading this for the first time?
  • Do the task names follow a “verb-noun” format?
  • Are the handoffs clear?
  • Are some of the steps overly detailed compared to others?
  • Does it help resolve the challenges we listed?
  • Does it achieve the benefits we want to achieve?

Download the Workflow Activity: Onboarding Example

Remember the principle of constructive criticism.

Don’t be afraid to critique the workflow but remember this can also be a team-building experience. Focus on how these changes will be mutually beneficial, not assigning blame for workflow friction.

Post-review: Revised workflow

The image contains a screenshot example of a revised workflow.

Final check

  • Do we need to run this by Legal?
  • Have we included too many sub-processes? Not enough?
  • Is the flowchart easy to read and follow?

Decide how often this workflow will be revised.

  • Is this workflow part of a larger piece of documentation that has a set review cadence? Where is it stored?
  • If not, what is a realistic time frame for regular review?
  • Who will own this process in an ongoing way and be in charge of convening a future review working group?

Validation with stakeholders

  • What documentation does the flowchart belong to? When will you review it again?
  • Who do you need to validate the flowchart with?

Share the flowchart and set up a review meeting.

  • Walk through the workflow with stakeholders who did not participate in building it.
  • Do they find it easy to follow?
  • Can they identify missing steps?

Don’t waste time building shelfware.

Establish a review cadence to ensure the flowchart is a living document that people actually use.

Info-Tech offers various levels of support to best suit your needs

DIY Toolkit

“Our team has already made this critical project a priority, and we have the time and capability, but some guidance along the way would be helpful.”

Guided Implementation

“Our team knows that we need to fix a process, but we need assistance to determine where to focus. Some check-ins along the way would help keep us on track.”

Workshop

“We need to hit the ground running and get this project kicked off immediately. Our team has the ability to take this over once we get a framework and strategy in place.”

Consulting

“Our team does not have the time or the knowledge to take this project on. We need assistance through the entirety of this project.”

Diagnostics and consistent frameworks used throughout all four options

Bibliography

Bushkill, Claire. “The top 5 ways to automate your onboarding checklist.” Rippling Blog. 18 Mar 2022. Accessed 29 Nov 2022. Ha https://www.rippling.com/blog/the-top-5-ways-to-automate-your-onboarding-checklist
Carucci, Ron. “To Retain New Hires, Spend More Time Onboarding Them.” Harvard Business Review, 3 Dec 2018
Haddadpoor, Asefeh, et al. “Process Documentation: A Model for Knowledge Management in Organizations.” Materia Socio-Medica, vol. 27, no. 5, Oct. 2015, pp. 347–50. PubMed Central, https://doi.org/10.5455/msm.2015.27.347-350.
King, Melissa. “New hire checklist: An employee onboarding checklist template for 2022.” Zapier. 14 Jul 2022. Accessed 29 Nov 2022. https://zapier.com/blog/onboarding-checklist/
Uzialko, Adam. “What Does Poor Onboarding Really Do to Your Team?” Business News Daily. 23 Jan 2023.
https://www.manageengine.com/products/service-desk...

Contributors

Sandi Conrad, Principal Advisory Director, Infrastructure and Operations, Info-Tech Research Group

Christine Coz, Executive Counselor, Info-Tech Research Group

Allison Kinnaird, Practice Lead, Infrastructure and Operations, Info-Tech Research Group

Natalie Sansone, Research Director, Infrastructure and Operations, Info-Tech Research Group

Select and Prioritize Digital Initiatives

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The business has embarked on its digital transformation journey. As CIO, you are being relied on to help triage what is most important – initiatives that will move the needle to achieve and fulfill the digital goals and ambitions of the organization.

  • If selection criteria are not identified and well defined, then digital initiatives risk being misprioritized or, worse yet, incorrectly labelled as having high ROI.
  • Like any other project, net-new digital initiatives must be triaged according to the value they bring to the organization.
  • Just as importantly, the complexity of each initiative must also be weighed as a critical factor of success.

Our Advice

Critical Insight

Once the scope of the digital strategy and its goals are finalized, the heavy lifting begins. CIOs must prepare for this change by evaluating opportunities and prioritizing which will become digital initiatives.

Impact and Result

By using an appropriate selection process, CIOs can prioritize the digital initiatives that will matter most to the organization and drive business value.

Select and Prioritize Digital Initiatives Research & Tools

Besides the small introduction, subscribers and consulting clients within this management domain have access to:

1. Select and Prioritize Digital Initiatives Storyboard – A step-by-step document that walks you through how to prepare an IT department to embrace innovation and support the organization’s digital initiatives.

Part of Info-Tech’s seven-phase approach for aligning IT with the business’ digital strategy, this deck focuses the core and enabling initiatives that define IT’s innovation goals. By the end of this deck, the IT leader will have a roadmap of prioritized initiatives that enable the organization’s digital business initiatives.

  • Select and Prioritize Digital Initiatives Storyboard
[infographic]

Further reading

Select and Prioritize Digital Initiatives

Build your digital investment business case.

Info-Tech Research Group

Info-Tech is a provider of best-practice IT research advisory services that make every IT leader’s job easier.
35,000 members sharing best practices you can leverage. Millions spent annually developing tools and templates. Leverage direct access to over 100 analysts as an extension of your team. Use our massive database of benchmarks and vendor assessments. Get up to speed in a fraction of the time.

Key Concepts

Digital initiative

A project – or a group of interdependent projects – whose primary purpose is to enable digital technologies and/or digital business models. These technologies and models may be net new to the organization, or they may be existing ones that are optimized and improved by the initiative itself.

The feasibility of any initiative is gauged by answering:

  • What amount of return on investment (ROI) or value does it bring to the organization?
  • What level of complexity does it pose to project execution?
  • To what extent does it solve a problem or leverage an opportunity?
  • To what degree is it aligned with digital business goals?

Digital strategy

The plan to deploy existing/emerging technologies to look at developing new products and services, new business models, and operational efficiency to meet or exceed performance targets.

IT strategy

The plan for deploying and maintaining applications, hardware, infrastructure, and IT services that support the business goals in a secure/regulatory-compliant manner to ensure reliability.

Digital transformation

Digital transformation is an at-scale change program – planned and executed over a finite time period – with the aspiration of creating material and sustainable improvement in the performance of an organization. Techniques include deploying a programmatic approach to innovation along with enabling technologies, capabilities, and practices that drive efficiency and create new products, markets, and business models.

Your Challenge

  • Once the scope of the digital strategy and its goals are finalized, the heavy lifting begins.
  • The CIO must prepare for this change by evaluating opportunities and prioritizing which will become digital initiatives.
  • But where to start with prioritization? What should the selection criteria be?
  • To answer these all-important questions, the CIO must identify what success actually looks like.

Common Obstacles

  • If selection criteria are not identified and well-defined, then digital initiatives risk being neglected or worse yet, incorrectly labelled as having high ROI.
  • Like any other project, net-new digital initiatives must be triaged according to the value they bring to the organization.
  • Just as importantly, the complexity of each initiative must also be weighed as a critical factor of success.

Solution

  • Determine and set your selection criteria by leveraging the matrix provided in this deck.
  • Evaluate each proposed initiative against this repeatable process in order to test your assumptions.
  • Develop a business case for each high priority digital initiative that captures its benefits and business value.
  • Assemble your prioritized list of digital initiatives to present to stakeholders.

Info-Tech Insight

The business has embarked on its digital transformation journey. As CIO, you are being relied on to help triage what is most important – initiatives that will move the needle to achieve and fulfill the digital goals and ambitions of the organization.

Analyst Perspective

Prioritization follows ideation, and it’s not always easy.

Ross Armstrong

Your stakeholders have spent considerable time and effort identifying and articulating a digital business strategy. Now that ideas have turned into opportunities, the CIO must prioritize those opportunities as actual initiatives. Where to begin?

Your first task is to identify the criteria that will be used to conduct prioritization activities. These criteria should be immutable and rigorously applied.

Your second task will be to develop business cases for each opportunity that passes muster. But don’t worry, you won’t need an MBA to get the job done properly.

Ross Armstrong

Principal Research Director
Info-Tech Research Group

Info-Tech’s digital transformation journey

Info-Tech’s digital transformation journey: 1 - Visualize the art of the digitally possible, 2 - Evolve your digital business strategy, 3 - Execute with confidence

Info-Tech's digital transformation journey for industry members. Table shows the stakeholders, advisory support and deliverables for each industry members

By now, you have established your current strategic context

You have reviewed trends to reimagine the future of your industry and undertaken a digital maturity assessment to validate your business objectives and innovation goals. Now you need to evolve the current scope of your digital vision and opportunities.

  • Phase 1.1: Industry Trends Report

  • Phase 1.2: Digital Maturity Assessment

  • Phase 2.1: Zero In on Business Objectives

By this point you have leveraged industry roundtables to better understand the art of the possible – exploring global trends, shifts in market forces or industry, customer needs, emerging technologies, and economic forecasts and creating opportunities out of these disruptions.

In Phase 2.1, you identified your business and innovation goals and documented your current capabilities, prioritized for transformation.

Business and innovation goals have been established through stakeholder interviews and business document review.

Current capabilities have been prioritized for transformation and heat mapped.

You have also formalized your digital strategy

Throughout the course of Phase 2.2, you identified new digital opportunities, identified the business capabilities required to capitalize those opportunities, and updated the digital goals of your organization, accordingly.

An example of a formalized digital strategy from Phase 2.2.

The end result of this exercise is a new goals cascade that aligns digital goals and capabilities with those of the business. Digital initiatives were also identified but not yet selected or prioritized for execution at the project level.

Now you will select and prioritize digital initiatives

The goal of this phase is to ensure that initiatives that are green-lit for execution have been successfully assessed against your chosen criteria and that the business case for each initiative is firmly established and documented.

Info-Tech’s digital transformation journey for industry members.

There are three key activities outlined here that describe the actions that can be undertaken by industry members to help select and prioritize digital initiatives for the business.

  1. Identify your selection criteria

  2. Evaluate initiatives against criteria

  3. Determine a prioritized list of initiatives

Info-Tech’s approach

1

Identify your selection criteria

  • Define what viability actually looks like.
  • Conduct an evaluation session to test your assumptions
2

Evaluate initiatives against criteria

  • Evaluate and validate an initiative to determine its viability.
  • Map the benefits and value proposition for each initiative.
  • Build a business case and profile for each selected initiative.
3

Determine a prioritized list of initiatives

  • Finalize your initiatives list and compile all relevant information.
  • Communicate the list to stakeholders.

Step 1: Identify Your Selection Criteria

Understand which conditions must be met in order to turn an opportunity into a digital initiative.

Step 1: Identify Your Selection Criteria

Step 1

Identify Your Selection Criteria

1.1

Define what "viable" looks like

Set criteria types and thresholds.

It is impossible to gauge whether or not an opportunity is worthwhile if you don’t have a yardstick to measure it by. However, what is viable for one organization in a particular industry may not be viable for a company elsewhere.

Consider:
  • Use the criteria already set forth in this deck.
  • If for any reason you cannot use these criteria, work with stakeholders to establish viability factors that suit both the business and IT.
Avoid:
  • Vague language when establishing your own criteria.
  • Ambiguity in both measures and their definitions. Be crystal clear.

1.2

Conduct an evaluation session

Test your assumptions by piloting prioritization.

Select an initiative from one of the opportunity profiles from Phase 2.2 and run it through the selection criteria. From there, determine if your assumptions are sound. If not, tweak the criteria and test again until all stakeholders have confidence in the process.

Consider:
  • Most if not all projects must go through the IT project management office (PMO) or project management leader, so why not create a “digital-only” track for digital business initiatives?
  • Which digital initiatives also represent a sound strategic fit to the organization?
  • Have we undertaken previous projects that are similar? Were those successful? Why or why not?
Avoid:
  • Making too many initiatives high priority. IT resources are limited, so be ruthless.
  • Taking on too many initiatives at once. Most IT organizations can only work on a small number at any given time.

Use these selection criteria to prioritize initiatives

Ideas matter, but not all ideas are created equal. Now that you have elicited ideas and identified opportunities, discuss the assumptions, risks, and benefits associated with each proposed digital business initiative.

Complexity versus Impact. Shows initiatives that have a business Must Prioritize (High value/low complexity), Should Plan (High value/high complexity), Could Have (Low Value/ Low complexity), and Don't need (Low value/high complexity)

Prioritize opportunities into initiatives

Recall that the opportunities identified in Phase 2.2 also became proposed digital initiatives demonstrated in your goals cascade.

In your discussion, evaluate each opportunity through a matrix to create tension between value and complexity or other dimensions. Capture the information based on measurable business benefits-realization; risks or considerations; assumptions; and competencies, talent, and assets needed to deliver.

Prioritize opportunities into Initiatives. For example: new digital products and services, intelligent fleet management via automation, ERP automation etc.

Leverage opportunity profiles from your digital strategy

To start, take one of the opportunity profiles you created in Phase 2.2, Build Your Digital Vision and Strategy, and use it throughout the following steps. Once done, repeat with the next opportunity profile until all have been vetted against criteria. If you did not use Info-Tech’s approach, simply use whatever list of digital business opportunities provided to you from stakeholders.

Robotic process automation Template.

Prioritization Criteria

Run each initiative through the following evaluation criteria. When finished, any opportunities that appear in the top left quadrant (high value/low complexity) are now your highest priority digital initiatives.

Instructions:

Assign each initiative a letter. As you decide on each one, move a copy of the circled letter to its appropriate place on the 2x2 selection matrix.

List of digital opportunities.

Complexity versus Impact. Shows initiatives that have a business Must Prioritize (High value/low complexity), Should Plan (High value/high complexity), Could Have (Low Value/ Low complexity), and Don't need (Low value/high complexity)

Info-Tech Insight

Evaluation should be based on the insights from analysis across all criteria. Leverage group discussion to help contextualize and challenge assumptions when validating opportunities.

Digital initiative ≠ IT project

Every idea is a good one, unless you need one that works. What “works” as a digital initiative is not the same thing as a straightforward IT project that would be typically managed by a project manager or PMO. These latter projects will be addressed in Phase 3.1 of the digital journey.

Opportunities and business needs > Business model > Impact > Mandatory > Innovation path forward

Digital Track

Focus: Transform the business and operations

  1. Problem may not be well defined.
  2. “Initiative” is not clear.
  3. Based on market research, customer needs, trend analysis, and economic forecast, risk to the business if fit-for-purpose initiative is not identified.
  4. Previous delivery results not as expected, or uncertain how to continue the project.
  5. Highly complex with significant impact to transform the business or operations.
  6. Execution approach is not clear.
  7. Capabilities may not exist within IT.

IT PMO

  1. Emerging technology trends create opportunities to modernize IT, not transform business.
  2. Problem is well defined and understood.
  3. Initiative is clearly identified.
  4. New IT project.
  5. Can be complex but does not transform the business.
  6. Standard PMP approach is a good fit.
  7. Capabilities exist to execute within IT.
  8. Software vendor or systems integrator is initiative provider.

Step 2: Evaluate Initiatives Against Criteria

Ruthlessly prioritize which opportunities will deliver the greatest business value and pose the best chance of success.

Step 2: Evaluate initiatives against criteria.

Step 2

Evaluate Initiatives Against Criteria

2.1

Evaluate and validate

Evaluate and validate (or invalidate) opportunities.

Now that you have tested and refined the selection criteria, take each opportunity profile from Phase 2.2 and run it through its paces. Once plotted on the 2x2 matrix, you will have a clear and concise view of high priority digital initiatives.

Consider:
  • What are the timing, relevance, and impact of each initiative being evaluated?
  • What are the merits of each opportunity?
  • What are the extent and reach of their impacts?
Avoid:
  • Guesswork. Stick with what you know based on the available information and data at hand.

2.2

Determine benefits

Document benefits and value proposition.

Identify and determine the benefits of each high priority initiative, including the benefit type (e.g. observable, financial, etc.). In addition, discuss and articulate the value proposition for each high priority initiative.

Consider:
  • Tangible and intangible benefits.
  • Creating a vision statement for each initiative selected as high priority.
Avoid:
  • Don’t reach too much when identifying benefits. Be realistic.

2.3

Make your case

Build a business case for each initiative.

Once you have enunciated the value and benefits of each high priority initiative, create a business case and profile for each one that includes known costs, risks, and so on. These materials will be crucial for project execution and IT capability planning in Phase 2.3 of your digital journey.

Consider:
  • All forms of costs, both in terms of time, labor, and physical assets and resources.
  • Stick with a short-form business case for now to save time. You can always expand it into full-form business case later on, if necessary.
Avoid:
  • Generalities. Be conservative in your estimates and keep them grounded in what has transpired in past initiatives at the organization.

Exemplar: Prioritization criteria

Your prioritization matrix should look something like this. Initiatives B and C will now have short-form business cases developed for them. Initiatives in the “Should Plan” quadrant can be dealt with later.

List of initiatives for digital opportunities. Complexity versus Impact. Shows initiatives that have a business Must Prioritize (High value/low complexity), Should Plan (High value/high complexity), Could Have (Low Value/ Low complexity), and Don't need (Low value/high complexity)

Draw information from the opportunity profiles

You created opportunity profiles in Phase 2.2 to clarify, validate and evaluate specific ideas for digital initiatives. In these profiles, you considered the timing, relevance, and impact of those opportunities.

Some prioritized initiatives will have an immediate and significant impact on your business. Some may have a significant impact, but on a longer timeline. Understanding this is important context for your overall digital business strategy.

Above all, you must be able to communicate to stakeholders how the newly prioritized digital initiatives are relevant to driving the strategic growth of the business.

Start by elucidating further on initiative benefits and business value as outlined in the opportunity profile. This will become crucial for completing your next step – building a short-form business case for each prioritized initiative.

Robotics Process Automation Template. Benefits and outcomes as well as incremental value are highlighted. The next slide is a template for the short-form business case, while the slides after that contain instructions on how to fill out each section of the business case.

Short-Form Business Case Template

Short form business case template. Shows value proposition, initiative benefits and initiative roadmap.

Prepare your business case for each initiative

Tasks:

  1. On a whiteboard, draw the visual initiative canvas supplied below.
  2. For each prioritized initiative, leverage its opportunity profile (if used) to list the resulting customer or stakeholder products/services and its pain relievers and gain creators in the associated sections of the canvas.
  3. Ensure that the top pains, gains, and jobs are addressed by products/services, pain relievers, and gain creators.
  4. Use this information as a basis for further exercises in this section, such as defining benefits, articulating value proposition and vision, and cost estimates.
Initiative canvas example.

Input

  • The initiative’s opportunity profile from Phase 2.2 of the Digital Journey series (if used)

Output

  • Short-form initiative business case

Materials

  • Whiteboard and markers

Participants

  • Opportunity owner
  • Opportunity group/team

Expand on the key benefits of each initiative

Business cases are not just a vehicle with which to acquire resources for investments, they are a mechanism that helps ensure the benefits of an investment are realized. To accomplish this, a business case must have a set of clearly defined benefits, combined with an understanding of how they will be measured and an explicitly stated beneficiary who can corroborate that the benefit has been realized.

What is a benefit?

Benefits are the advantages, or outcomes, that specific groups or individuals realize as a result of the proposed initiative’s implementation.

Initiative inputs

Initiative inputs are the time, resources, and scope dedicated to the endeavor of implementing an initiative.

Benefits of initiative and initiative inputs diagram.

Identify how to measure benefit achievement

Benefits are realized when an organization either starts doing something new, stops doing something, or improves the way something is already being done. The impact of these changes must be measured in order to determine whether the change is positive and if the case warrants more resources in order to scale.

Types of benefits

  • Observable: These are measured by opinion or judgement.
  • Measurable: These can be identified when there is an existing measure in place for the benefit (or when one can be easily created).
  • Quantifiable: Similar to measurable benefits; however, these benefits additionally feature size or magnitude (if it can be reliably estimated).
  • Financial: These are benefits that can be communicated in monetary terms. A benefit should only be classified as financial when sufficient evidence is available to show that the stated value is likely to be achieved.

Benefit owners and responsibilities

  1. Each benefit should have assigned to it an explicit owner who gains an advantage as a result of the initiative’s implementation.
  2. For most benefits, the owner will be the primary beneficiary of the initiative.
  3. These individuals are the ones who must corroborate that a benefit has been realized.
  4. Assigning an owner to each benefit will foster a sense of accountability in terms of benefits realization and will also create a traceable path that helps track the success of the initiative.

Complete the benefits section of the business case

Tasks:

  1. Use the Short-Form Business Case Template included in this deck.
  2. Arrange a meeting with the key beneficiary or beneficiaries of your initiative. Refer back to the benefits and outcomes section of the initiative’s opportunity profile (if used) as a starting point.
  3. Clearly define what the key benefits of your initiative will be and list them in the Short-Form Business Case Template.
  4. Assign an owner to each benefit – the individual who will corroborate that the benefit has accrued.
  5. Come to a mutual agreement with the beneficiaries as to whether each benefit is:
    • Financial
    • Quantifiable
    • Measurable
    • Observable
  6. Discuss and list the methods that will be used to measure each benefit and list them in the Short-Form Business Case Template.

Input

  • Key benefits of the initiative, how they will be measured, and who owns the benefits

Output

  • Completed benefits section of the Short-Form Business Case Template

Materials

  • Short-Form Business Case Template

Participants

  • Opportunity owner
  • Key beneficiary

Craft value proposition and vision statements

The way one articulates the value an initiative provides is just as important as the initiative itself. Use the previous exercises as inputs to craft a statement that reflects the value your initiative will provide, but also describes how the initiative will create value. Specifically, a value proposition should answer the following questions:

  1. Who is the initiative for?
  2. What is the initiative?
  3. What does the initiative do?
  4. How is the initiative different from others?

Complete value prop and vision statement sections of the business case

Tasks:

  1. Having already completed the benefits section of the Short-Form Business Case Template, turn your attention to the value proposition section.
  2. Using your problem and initiative canvases, in addition to the benefits section, craft a value proposition statement that answers the following questions in one or two sentences:
    • Who is the initiative for?
    • What is the initiative?
    • What does the initiative do?
    • How is the initiative different?
  3. Input the value proposition statement into the value proposition section of the Short-Form Business Case Template.

Input

  • Initiative canvas
  • Benefits section of the Short-Form Business Case Template

Output

  • Completed value proposition section of the Short-Form Business Case Template

Materials

  • Short-Form Business Case Template

Participants

  • Opportunity owner
  • Opportunity group/team

Identify initiative steps and add to business case

Tasks:

Turn your attention to the roadmap section of the Short-Form Business Case Template and fill it in through the following steps:

  1. Select which scope, resource, and/or time reduction tactics to apply given the context of the project.
  2. Use the test, run, gauge, and collect framework supplied, unless you elect to generate your own project phases. If that is the case, ensure that phases are mutually exclusive and completely exhaustive (MECE).
  3. For each phase, supply a brief description of the activities to be undertaken for that phase.
  4. Map the benefits to be accrued within each phase.
  5. For each phase, supply a set of two to three potential factors that create risk toward the benefits listed.
  6. For each risk, supply a mitigation tactic that could be employed to diffuse the risk or to mitigate it completely.

Input

  • Project benefits
  • Scope, resource, and time reduction tactics

Output

  • Roadmap section of the Short-Form Business Case Template

Materials

  • Short-Form Business Case Template

Participants

  • Opportunity owner

Fill out the cost section of the business case

Tasks:

  1. Having already completed the roadmap part of the Short-Form Business Case Template, turn your attention to the cost section.
  2. Use the scope, resource, and time reduction tactics and roadmap to estimate the cost necessary to execute the project. Remember that costs are a factor of the resources required and the cost type.
    • Resources:
      • Hardware
      • Software
      • Human
      • Network and communications
      • Facilities
    • Cost Types:
      • Acquisition
      • Operation
      • Growth and change
  3. Complete the cost section of the Short-Form Business Case Template with the cost estimate for the project.

Input

  • Roadmap
  • Scope, resource, and time reduction tactics

Output

  • Cost section of the Short-Form Business Case Template

Materials

  • Short-Form Business Case Template

Participants

  • Opportunity owner
  • Opportunity group/team

Exemplar: Short-Form Business Case

Short form business case template. Shows value proposition, initiative benefits and initiative roadmap.

Step 3: Determine a Prioritized List of Initiatives

Green-light opportunities for digital investment and create your list of high-priority digital initiatives.

Step 3: Determine a prioritized list of initiatives.

Step 3

Determine a Prioritized List of Initiatives

3.1

Compile information

Finalize your list of high priority initiatives.

This list should also include the short-form business cases that you completed in the previous step. This compilation of initiative information will be used in the next phase of your digital journey and is critical for its successful completion.

Consider:
  • Checking your work. Does it ring true? Does it create excitement? People will be working on these initiatives in the near future, so it’s ideal if they feel good about the outcomes.
  • Integrating with your IT strategy, if you have one. These digital initiatives will figure prominently in the fiscal quarters to come.
Avoid:
  • Dramatic effect. While you want stakeholders and IT staff to be enthusiastic about the work ahead, don’t dress up the initiatives as something they’re not.

3.2

Communicate

It’s time to communicate with stakeholders.

By now you should have a relatively short yet potent list of digital business initiatives – plus a business case for each – that has been thoroughly vetted and prioritized. Stakeholders are eager to learn more about these initiatives, though the details that matter most may differ from stakeholder to stakeholder.

Consider:
  • Socializing the business cases before formally presenting to stakeholders for approval.
  • You will want to first elicit feedback and make any recommended changes to messaging.
  • Tailoring your message depending on stakeholder type, their priorities and concerns, and so on.
Avoid:
  • Sugar coating. Many, if not all, of these stakeholders have the authority to invalidate or disapprove any business case that fails to pass muster. Give it to them straight.

Compile your prioritized initiatives

There are two follow-up actions to do with your newly prioritized list of digital initiative business cases: present them to stakeholders for approval and then add them to your IT strategic roadmap.

Compile prioritized initiatives. Present to stakeholders and then add them to your IT strategic roadmap.

Present business cases to stakeholders

For most high-profile digital business initiatives, the short-form business case will not be the first time stakeholders hear about them. By this point, securing approval should only be a formality if the initiative has been effectively socialized beforehand. If this is not the case, one must build an adequate understanding of the stakeholder landscape and then use this understanding to effectively present business cases for digital initiative and receive approval to proceed with them.

Gauge the importance of various stakeholders and tailor your message according to their concerns and the requirements of their role. Consider the following important questions about each stakeholder:

  • Authority: How much influence does the stakeholder have? Enough to drive the initiative forward?
  • Involvement: How interested is the stakeholder? How involved is the stakeholder in the initiative already?
  • Impact: To what degree will the stakeholder be impacted? Will this significantly change how they do their job?
  • Support: Is the stakeholder a supporter of the initiative? Neutral? A resistor?

Develop a stakeholder map

A stakeholder map helps visualize the importance of various stakeholders and their concerns so you can prioritize your time according to those stakeholders who are most impacted by a digital initiative, as well as those who have the authority to green-light them.

  1. Evaluate each stakeholder in terms of authority, involvement, impact, and support, as discussed in the previous slide.
  2. Map each stakeholder to an area on the right template (slide four) based upon the level of their authority and involvement (high or low).
    • Vary the size of the circle to distinguish stakeholders that are highly impacted by the IT strategy from those who are not. Color each circle to show each stakeholder’s estimated or gauged level of support for the project.
  3. Ask yourself if the stakeholder map looks accurate. Is there someone who has no involvement in digital initiatives, but should?
    • A) For example, if a CFO who has the authority to disapprove project funding is heavily impacted and not involved, the success of the business cases will be put at risk.
  4. Draw a dotted circle to show where that stakeholder needs to be located (increased involvement and support), and an arrow with a dotted line to signify the needed change. Some stakeholders may have influence over others.
    • B) For example, a COO who highly values the opinion of the director of operations would be influenced by that director. Draw an arrow from one stakeholder to another to signify this relationship.

Focus on key players: Relevant stakeholders who have high power are highly impacted and should have high involvement. Engage the stakeholders that are impacted most and have the authority to influence digital initiatives and approve business cases.

Stakeholder map. Authority versus involvement of key players.

Summary of key insights

By now, you should have a firm understanding of the principles and desired actions, behaviors, and outcomes that have been presented in this methodology. Furthermore:

  1. Prioritization of digital opportunities can be a relatively straightforward task as long as the correct stakeholders are involved and use a common and agreed upon set of criteria.
  2. Developing a business case for a digital initiative in an agile manner need not be a grueling exercise provided that a vetted and repeatable process is used.
  3. Above all, remember that this is a journey. Going from an intangible (macro-trend, problem, or opportunity) to a tangible (actual project or initiative) does not happen all at once.

Related Info-Tech Research

Understand Industry Trends

Assess how the external environment presents opportunities or threats to your organization.

Build a Business-Aligned IT Strategy

Align with the business by creating an IT strategy that documents the business context, key initiatives, and a strategic roadmap.

Define Your Digital Business Strategy

Design a strategy that applies innovation to your business model, streamlines and transforms processes, and makes use of technologies to enhance interactions with customers and employees.

Research Contributors and Experts

Ross Armstrong

Ross Armstrong

Principal Research Director, CIO Advisory
Info-Tech Research Group

Ross Armstrong is a Principal Research Director in the CIO Advisory practice at Info-Tech Research Group, covering the areas of IT strategic planning, digital strategy, digital transformation, and IT innovation.

Ross has worked in a variety of public and private sector industries including automotive, IT, mobile/telecom, and higher education. All of his roles over the years have centered around data-driven market research – in pursuit of insightful and successful product development and product management – at their core.

In addition to his long tenure as an Info-Tech Research Group analyst, Ross has worked in research and product innovation positions at Autodata initiatives (J.D. Power), BlackBerry, and Ivey Business School (Western University).

Ross holds a Master of Arts degree in English Language and Literature from Western University (UWO) and has served as an advisory board member for a number of not-for-profit and educational institutions.

Joanne Lee

Joanne Lee

Principal Research Director, CIO Advisory
Info-Tech Research Group

Joanne is an executive with over 25 years of experience providing leadership in digital technology and management consulting across both public and private entities from initiative delivery to organizational redesign across BC, Ontario, and Globally.

A Director within KPMG’s CIO Advisory Management Consulting services and practice lead for Digital Health in BC, Joanne has led various client engagements from ERP Cloud Strategy, IT Operating Models, Data and Analytics maturity, to process redesign. More recently, Joanne was the Chief Program Officer and Executive Director responsible for leading the implementation of a $450M technology and business transformation initiative across 13 hospitals and community services for one of the largest health authorities in BC.

A former clinician, Joanne has held progressive leadership roles in healthcare with accountabilities across IT operations and service management, data analytics, project management office (PMO), clinical informatics, and privacy and contract management. Joanne is passionate about connecting people, concepts, and capital.

Bibliography

“AI: From Data to ROI.” Cognizant, September 2020. Accessed November 2022.

Bughin, Jacques, et al. “The Case for Digital Reinvention.” McKinsey Quarterly, February 2017. Accessed November 2022.

“The Business Case for Digital Transformation.” CPA Canada, June 2021. Accessed November 2022.

“The Case for Digital Transformation.” The National Center for the Middle Market, Ohio State University, 2020. Accessed October 2022.

“Digital Transformation in Government Case Study.” Ionology, April 2020. Accessed October 2022.

Louis, Peter, et al. “Internet of Things – From Buzzword to Business Case.” Siemens, 11 January 2021. Accessed December 2022.

Miesen, Nick. “Case Studies of Digital Transformations in Process and Aerospace Industries.” Jugaad, 2018. Accessed November 2022.

Proff, Harald, and Claudia Bittrich. “The Digital Business Case - Done Right!” Deloitte, August 2019. Accessed October 2022.

“Propelling an Aerospace Innovator.” Accenture, 2021. Accessed October 2022.

Schmidt-Subramanian, Maxie. “The ROI of CX Transformation.” Forrester, 15 August 2019. Accessed November 2022.

Ward, John, et al. “Building Better Business Cases for IT Investments.” California Management Review, Sept. 2007. Web.

Determine Your Zero Trust Readiness

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  • Parent Category Name: Security Strategy & Budgeting
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CISOs pushing for zero trust as their security strategy face several challenges including:

  • Understanding and clarifying the benefits of zero trust for the organization.
  • The inability to verify all business operations are maintaining security best practices.
  • Convincing business units to add more security controls that go against the grain of reducing friction in workflows while still demonstrating these controls support the business.

Our Advice

Critical Insight

  • Zero trust must benefit the business and security. Because the road to zero trust is an iterative process, IT security will need to constantly determine how different areas of zero trust will affect core business processes.
  • Zero trust reduces reliance on perimeter security. Zero trust is a strategy that solves how to move beyond the reliance on perimeter security and move controls to where the user accesses resources.
  • Not everyone can achieve zero trust, but everyone can adopt it. Zero trust will be different for every organization and may not be applicable in every control area. This means that zero trust is not a one-size-fits-all approach to IT security. Zero trust is the goal, but some organizations can only get so close to the ideal.

Impact and Result

Zero trust is a journey that uses multiple capabilities and requires multiple parties to contribute to an organization’s security. Use Info-Tech’s approach to:

  • Understand zero trust as a strategic platform for building your security roadmap.
  • Assess your current state and determine the benefits of adopting zero trust to help plan your roadmap.
  • Separate vendors from the hype surrounding zero trust to adopt a vendor-agnostic approach to your zero trust planning.

Determine Your Zero Trust Readiness Research & Tools

Start here – read the Executive Brief

Read our concise Executive Brief to find out why you should determine your zero trust readiness, review Info-Tech’s methodology, and understand the ways we can support you in completing this project.

Besides the small introduction, subscribers and consulting clients within this management domain have access to:

1. Understand zero trust

Recognize the zero trust ideal and understand the different zero trust schools of thought.

2. Assess your zero trust readiness

Assess and determine the benefits of zero trust and identify and evaluate vendors in the zero trust market.

  • Zero Trust Security Benefit Assessment Tool
[infographic]

GDPR, Implemented!

GDPR, Are You really ready?

It is now 2020 and the GDPR has been in effect for almost 2 years. Many companies thought: been there, done that. And for a while the regulators let some time go by.

The first warnings appeared quickly enough. Eg; in September 2018, the French regulator warned a company that they needed to get consent of their customers for getting geolocation based data.

That same month, an airline was hacked and, on top of the reputational damage and costs to fix the IT systems, it faced the threat of a stiff fine.

Even though we not have really noticed, fines started being imposed as early as January 2019.

But these fines, that is when you have material breaches...

Wrong! The fines are levied in a number of cases. And to make it difficult to estimate, there are guidelines that will shape the decision making process, but no hard and fast rules!

The GDPR is very complex and consists of both articles and associated recitals that you need to be in compliance with. it is amuch about the letter as it is about the spirit.

We have a clear view on what most of those cases are.
And more importantly, when you follow our guidelines, you will be well placed to answer any questions by your clients and cooperate with the regulator in a proactive way.

They will never come after me. I'm too small.

And besides, I have my privacy policy and cookie notice in place

Company size has nothing to do with it.

While in the beginning, it seemed mostly a game for the big players (for names, you have to contact us) that is just perception.

As early as March 2018 a €10M revenue company was fined around €120,000. 2 days later another company with operating revenues of  around €6.2M was fined close to €200.000 for failing to abide by the DSRR stipulatons.

Don't know what these are?
Fill out the form below and we'll let you in on the good stuff.

 

Continue reading

Set a Strategic Course of Action for the PMO in 100 Days

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  • Parent Category Name: Project Management Office
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  • As a new PMO director, you’ve been thrown into the middle of an unfamiliar organizational structure and a chaotic project environment.
  • The expectations are that the PMO will help improve project outcomes, but beyond that your mandate as PMO director is opaque.
  • You know that the statistics around PMO longevity aren’t good, with 50% of new PMOs closing within the first three years. As early in your tenure as possible, you need to make sure that your stakeholders understand the value that your role could provide to the organization with the right level of buy-in and support.
  • Whether you’re implementing a new PMO or taking over an already existing one, you need to quickly overcome these challenges by rapidly assessing your unfamiliar tactical environment, while at the same time demonstrating confidence and effective leadership to project staff, business stakeholders, and the executive layer.

Our Advice

Critical Insight

  • The first 100 days are critical. You have a window of influence where people are open to sharing insights and opinions because you were wise enough to seek them out. If you don’t reach out soon, people notice and assume you’re not wise enough to seek them out, or that you don’t think they are important enough to involve.
  • PMOs most commonly stumble when they shortsightedly provide project management solutions to what are, in fact, more complex, systemic challenges requiring a mix of project management, portfolio management, and organizational change management capabilities. If you fail to accurately diagnose pain points and needs in your first days, you could waste your tenure as PMO leader providing well-intentioned solutions to the wrong project problems.
  • You have diminishing value on your time before skepticism and doubt start to erode your influence. Use your first 100 days to define an appropriate mandate for your PMO, get the right people behind you, and establish buy-in for long-term PMO success.

Impact and Result

  • Develop an action plan to help leverage your first 100 days on the job. Hit the ground running in your new role with an action plan to achieve realistic goals and milestones in your first 100 days. A results-driven first three months will help establish roots throughout the organization that will continue to feed and grow the PMO beyond your first year.
  • Get to know what you don’t know quickly. Use Info-Tech’s advice and tools to perform a triage of every aspect of PMO accountability as well as harvest stakeholder input to ensure that your PMO meets or exceeds expectations and establishes the right solutions to the organization’s project challenges.
  • Solidify the PMO’s long-term mission. Adopt our stakeholder engagement best practices to ensure that you knock on the right doors early in your tenure. Not only do you need to clarify expectations, but you will ultimately need buy-in from key stakeholders as you move to align the mandate, authority, and resourcing needed for long-term PMO success.

Set a Strategic Course of Action for the PMO in 100 Days Research & Tools

Start here – read the Executive Brief

Read our concise Executive Brief to find out how capitalizing on your first 100 days as PMO leader can help ensure the long-term success of your PMO.

Besides the small introduction, subscribers and consulting clients within this management domain have access to:

1. Survey the project landscape

Get up-to-speed quickly on key PMO considerations by engaging PMO sponsors, assessing stakeholders, and taking stock of your PMO inventory.

  • Set a Strategic Course of Action for the PMO in 100 Days – Phase 1: Survey the Project Landscape
  • Mission Identification and Inventory Tool
  • PMO Director First 100 Days Timeline - MS Project
  • PMO Director First 100 Days Timeline - MS Excel

2. Gather PMO requirements

Make your first major initiative as PMO director be engaging the wider pool of PMO stakeholders throughout the organization to determine their expectations for your office.

  • Set a Strategic Course of Action for the PMO in 100 Days – Phase 2: Gather PMO Requirements
  • PMO Requirements Gathering Tool
  • PMO Course of Action Stakeholder Interview Guide

3. Solidify your PPM goals

Review the organization’s current PPM capabilities in order to identify your ability to meet stakeholder expectations and define a sustainable mandate.

  • Set a Strategic Course of Action for the PMO in 100 Days – Phase 3: Solidify Your PPM Goals
  • Project Portfolio Management Maturity Assessment Workbook
  • Project Management Maturity Assessment Workbook
  • Organizational Change Management Maturity Assessment Workbook
  • PMO Strategic Expectations Glossary

4. Formalize the PMO’s mandate

Communicate your strategic vision for the PMO and garner stakeholder buy-in.

  • Set a Strategic Course of Action for the PMO in 100 Days – Phase 4: Formalize the PMO's Mandate
  • PMO Mandate and Strategy Roadmap Template
  • PMO Director Peer Feedback Evaluation Template
  • PMO Director First 100 Days Self-Assessment Tool
[infographic]

Workshop: Set a Strategic Course of Action for the PMO in 100 Days

Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

1 Assess the Current Project Ecosystem

The Purpose

Quickly develop an on-the-ground view of the organization’s project ecosystem and the PMO’s abilities to effectively serve.

Key Benefits Achieved

A comprehensive and actionable understanding of the PMO’s tactical environment

Activities

1.1 Perform a PMO SWOT analysis.

1.2 Assess the organization’s portfolio management, project management, and organizational change management capability levels.

1.3 Take inventory of the PMO’s resourcing levels, project demand levels, and tools and artifacts.

Outputs

Overview of current strengths, weaknesses, opportunities, and threats

Documentation of your current process maturity to execute key portfolio management, project management, and organizational change management functions

Stock of the PMO’s current access to PPM personnel relative to total project demand

2 Analyze PMO Stakeholders

The Purpose

Determine stakeholder expectations for the PMO.

Key Benefits Achieved

An accurate understanding of others’ expectations to help ensure the PMO’s course of action is responsive to organizational culture and strategy

Activities

2.1 Conduct a PMO Mission Identification Survey with key stakeholders.

2.2 Map the PMO’s stakeholder network.

2.3 Analyze key stakeholders for influence, interest, and support.

Outputs

An understanding of expected PMO outcomes

A stakeholder map and list of key stakeholders

A prioritized PMO requirements gathering elicitation plan

3 Determine Strategic Expectations and Define the Tactical Plan

The Purpose

Develop a process and method to turn stakeholder requirements into a strategic vision for the PMO.

Key Benefits Achieved

A strategic course of action for the PMO that is responsive to stakeholders’ expectations.

Activities

3.1 Assess the PMO’s ability to support stakeholder expectations.

3.2 Use Info-Tech’s PMO Strategic Expectations glossary to turn raw process and service requirements into specific strategic expectations.

3.3 Define an actionable tactical plan for each of the strategic expectations in your mandate.

Outputs

An understanding of PMO capacity and limits

A preliminary PMO mandate

High-level statements of strategy to help support your mandate

4 Formalize the PMO’s Mandate and Roadmap

The Purpose

Establish a final PMO mandate and a process to help garner stakeholder buy-in to the PMO’s long-term vision.

Key Benefits Achieved

A viable PMO course of action complete with stakeholder buy-i

Activities

4.1 Finalize the PMO implementation timeline.

4.2 Finalize Info-Tech’s PMO Mandate and Strategy Roadmap Template.

4.3 Present the PMO’s strategy to key stakeholders.

Outputs

A 3-to-5-year implementation timeline for key PMO process and staffing initiatives

A ready-to-present strategy document

Stakeholder buy-in to the PMO’s mandate

Resilience, It's about your business

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January 17th, 2025 is when your ability to serve clients without interruption is legislated. At least when you are in the financial services sector, or when you supply such firms.  If you are not active in the financial arena, don’t click away. Many of these requirements can just give you an edge over your competition.

Many firms underestimated the impact of the legislation, but let’s be honest, so did the European Union. The last pieces of the puzzle are still not delivered only two days before the law comes into effect.

What is DORA all about again? It is the Digital Operational Resilience Act. In essence, it is about your ability to withstand adverse events that may impact your clients or the financial system.

Aside from some nasty details, this really is just common sense. You need to be organized so that the right people know what is expected of them, from the accountable top to the staff executing the day to day operations. You need to know what to do when things go wrong. You need to know your suppliers, especially those who supply services to your critical business services. You need to test your defenses and your IT. You may want to share intelligence around cyber-attacks.

There, all of the 45 business-relevant DORA articles and technical standards in a single paragraph. The remaining articles deal with the competent authorities and make for good reading as they provide some insights into the workings of the regulatory body. The same goes for the preamble of the law. No less than 104 “musings” that elaborate on the operating environment and intent of the law.

If you’re firm is still in the thick of things trying to become compliant, you are not alone. I have seen at least one regulator indicating that they will be understanding of that situation, but you must have a clear roadmap to compliance in the near future. Your regulator may or may not be in line with that position. In the eastern-most countries of the EU, signals are that the regulator will take a much tougher stance.

(This kind of negates one of the musings of the law; the need for a single view on what financial services firms must adhere to to be considered compliant and resilient. But I think this is an unavoidable byproduct of having culturally diverse member states.)

I dare to say that firms typically have the governance in place as well as the IM processes and testing requirements. The biggest open items seem to be in the actual IT hard operational resilience, monitoring and BCM.

Take a look at your own firm and make an honest assessment in those areas. They key resilience (DORA-related or not) is knowing how your service works and is performing from a client perspective.

You need to know how a client achieves all their interaction goals with your company. Typically this is mapped in the client journey. Unfortunately, this usually only maps the business flow, not the technical flow. And usually you look at it from the client UX perspective. This is obviously very important, but it does not help you to understand the elements that ensure you that your clients can always complete that journey.

The other day, I had a customer journey with an online ski-shop. I had bought two ski helmets in size M, the same size my adult son and I had. When the helmets arrived it turned out they were too small. So, ok, no worries, I start the return process online. Once we complete the initial steps, after a few days I notice that the price for only one helmet is shown on the site. This, despite the indicators that both helmets are approved to be returned. Later both helmets are shown as effectively returned. Refund still shows one helmet’s price. What gives? I give it some more time, but after ten days, I decide to enquire. The site still shows refund for one helmet.

Then I receive an email that both helmets will be refunded as they accepted the state of the helmets (unused) and amount of the refund is now correct. Site still shows the wrong amount.

This is obviously a small inconvenience, but it does show that the IT team does not have a full view of the entire customer journey and systems interactions. You need to fix this.

Suppose this is not about two ski helmets, but about ski or home insurance. Or about the sale of a car or a B2B transaction involving tens or hundreds of thousands of dollars or euro, or any other currency? Does your system show the real-time correct status of the transaction? If not, I would, as a consumer, decide to change provider. Why? Because the trust is gone.

Resilience is about withstanding events that threaten your service to your clients. Events are nit just earthquakes or floods. Events are also wrong or missing information. To protect against that, you need to know what the (value) chain is that leads to you providing that service. Additionally, you need to know if that service chain has any impediments at any moment in time. Aka, you need to know that any service request can be fulfilled at any given time. And to have the right processes and resources in place to fix whatever is not working at that time.

And that is in my opinion the biggest task still outstanding with many companies to ensure true resilience and customer service.

Corporate security consultancy

Corporate security consultancy

Based on experience
Implementable advice
human-based and people-oriented

Engage our corporate security consultancy firm to discover any weaknesses within your company’s security management. Tymans Group has extensive expertise in helping small and medium businesses set up clear security protocols to safeguard their data and IT infrastructure. Read on to discover how our consulting firm can help improve corporate security within your company.

Why should you hire a corporate security consultancy company?

These days, corporate security includes much more than just regulating access to your physical location, be it an office or a store. Corporate security increasingly deals in information and data security, as well as general corporate governance and responsibility. Proper security protocols not only protect your business from harm, but also play an important factor in your overall success. As such, corporate security is all about setting up practical and effective strategies to protect your company from harm, regardless of whether the threat comes from within or outside. As such, hiring a security consulting firm to improve corporate security and security management within your company is not an unnecessary luxury, but a must.

Security and risk management

Our security and risk services

Security strategy

Security Strategy

Embed security thinking through aligning your security strategy to business goals and values

Read more

Disaster Recovery Planning

Disaster Recovery Planning

Create a disaster recovey plan that is right for your company

Read more

Risk Management

Risk Management

Build your right-sized IT Risk Management Program

Read more

Check out all our services

Improve your corporate security with help from our consulting company

As a consultancy firm, Tymans Group can help your business to identify possible threats and help set up strategies to avoid them. However, as not all threats can be avoided, our corporate security consultancy firm also helps you set up protocols to mitigate and manage them, as well as help you develop effective incident management protocols. All solutions are practical, people-oriented and based on our extensive experience and thus have proven effectiveness.

Hire our experienced consultancy firm

Engage the services of our consulting company to improve corporate security within your small or medium business. Contact us to set up an appointment on-site or book a one-hour talk with expert Gert Taeymans to discuss any security issues you may be facing. We are happy to offer you a custom solution.

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How to build a Service Desk Chatbot POC

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  • Parent Category Name: Service Desk
  • Parent Category Link: /service-desk

The challenge

Build a chatbot that creates value for your business

 

  • Ensure your chatbot meets your business needs.
  • Bring scalability to your customer service delivery in a cost-effective manner.
  • Measure your chatbot objectives with clear metrics.
  • Pre-determine your ticket categories to use during the proof of concept.

Our advice

Insight

  • Build your chatbot to create business value. Whether increasing service or resource efficiency, keep value creation in mind when making decisions with your proof of concept.

Impact and results 

  • When implemented effectively, chatbots can help save costs, generate new revenue, and ultimately increase customer satisfaction for external and internal-facing customers.

The roadmap

Read our concise Executive Brief to find out why you building a chatbot proof of concept is a good idea, review our methodology, and understand the four ways we can support you to successfully complete this project. Besides the small introduction, subscribers and consulting clients within this management domain have access to:

Start here

Form your chatbot strategy.

Build the right metrics to measure the success of your chatbot POC

  • Chatbot ROI Calculator (xls)
  • Chatbot POC Metrics Tool (xls)

Build the foundation for your chatbot.

Architect the chatbot to maximize business value

  • Chatbot Conversation Tree Library

Continue to improve your chatbot.

Now take your chatbot proof of concept to production

  • Chatbot POC RACI (doc)
  • Chatbot POC Implementation Roadmap (xls)
  • Chatbot POC Communication Plan (doc)Chatbot ROI Calculator (xls)

10 Secrets for Successful Disaster Recovery in the Cloud

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  • Parent Category Name: DR and Business Continuity
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  • The pay-per-use pricing structure of cloud services make it a cheaper DR option, but there are gotchas you need to avoid, ranging from unexpected licensing costs to potential security vulnerabilities.
  • You likely started on the path to cloud DR with consideration of cloud storage for offsite retention of backups. Systems recovery in the cloud can be a real value-add to using cloud as a backup target.
  • Your cloud-based DR environment has to be secure and compliant, but performance also has to be “good enough” to operate the business.
  • Location still matters, and selecting the DR site that optimizes latency tolerance and geo-redundancy can be difficult.

Our Advice

Critical Insight

  • Keep your systems dormant until disaster strikes. Prepare as much of your environment as possible without tapping into compute resources. Enjoy the low at-rest costs, and leverage the reliability of the cloud in your failover.
  • Avoid failure on the failback! Bringing up your systems in the cloud is a great temporary solution, but an expensive long-term strategy. Make sure you have a plan to get back on premises.
  • Leverage cloud DR as a start for cloud migration. Cloud DR provides a gateway for broader infrastructure lift and shift to cloud IaaS, but this should only be the first phase of a longer-term roadmap that ends in multi-service hybrid cloud.

Impact and Result

  • Calculate the cost of your DR solution with a cloud vendor. Test your systems often to build out more accurate budgets and to define failover and failback action plans to increase confidence in your capabilities.
  • Define “good enough” performance by consulting with the business and setting correct expectations for the recovery state.
  • Dig deeper into the various flavors of cloud-based DR beyond backup and restore, including pilot light, warm standby, and multi-site recovery. Each of these has unique benefits and challenges when done in the cloud.

10 Secrets for Successful Disaster Recovery in the Cloud Research & Tools

Start here – read the Executive Brief

Read our concise Executive Brief to find out the 10 secrets for success in cloud-based DR deployment, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

Besides the small introduction, subscribers and consulting clients within this management domain have access to:

[infographic]

Do you believe in absolute efficiency?

Weekend read. Hence I post this a bit later on Friday.
Lately, I've been fascinated by infinity. And in infinity, some weird algebra pops up. Yet that weirdness is very much akin to what our business stakeholders want, driven by what our clients demand, and hence our KPIs drive us. Do more with less. And that is what absolute efficiency means.

Register to read more …

Identify and Manage Financial Risk Impacts on Your Organization

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  • Parent Category Name: Vendor Management
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  • As vendors become more prevalent in organizations, organizations increasingly need to understand and manage the potential financial impacts of vendors’ actions.
  • It is only a matter of time until a vendor mistake impacts your organization. Make sure you are prepared to manage the adverse financial consequences.

Our Advice

Critical Insight

  • Identifying and managing a vendor’s potential financial impact requires multiple people in the organization across several functions – and those people all need educating on the potential risks.
  • Organizational leadership is often unaware of decisions on organizational risk appetite and tolerance, and they assume there are more protections in place against risk impact than there truly are.

Impact and Result

  • Vendor management practices educate organizations on the different potential financial impacts that vendors may incur and suggest systems to help manage them.
  • Prioritize and classify your vendors with quantifiable, standardized rankings.
  • Prioritize focus on your high-risk vendors.
  • Standardize your processes for identifying and monitoring vendor risks to manage financial impacts with our Financial Risk Impact Tool.

Identify and Manage Financial Risk Impacts on Your Organization Research & Tools

Besides the small introduction, subscribers and consulting clients within this management domain have access to:

1. Identify and Manage Financial Risk Impact on Your Organization Deck – Use the research to better understand the negative financial impacts of vendor actions.

Use this research to identify and quantify the potential financial impacts of vendors’ poor performance. Use Info-Tech’s approach to look at the financial impact from various perspectives to better prepare for issues that may arise.

  • Identify and Manage Financial Risk Impacts on Your Organization Storyboard

2. “What If” Financial Risk Impact Tool – Use this tool to help identify and quantify the financial impacts of negative vendor actions.

By playing the “what if” game and asking probing questions to draw out – or eliminate – possible negative outcomes, everyone involved adds their insight into parts of the organization to gather a comprehensive picture of potential impacts.

  • Financial Risk Impact Tool
[infographic]

Further reading

Identify and Manage Financial Risk Impacts on Your Organization

Good vendor management practices help organizations understand the costs of negative vendor actions.

Analyst Perspective

Vendor actions can have significant financial consequences for your organization.

Photo of Frank Sewell, Research Director, Vendor Management, Info-Tech Research Group.

Vendors are becoming more influential and essential to the operation of organizations. Often the sole risk consideration of a business is whether the vendor meets a security standard, but vendors can negatively impact organizations’ budgets in various ways. Fortunately, though inherent risk is always present, organizations can offset the financial impacts of high-risk vendors by employing due diligence in their vendor management practices to help manage the overall risks.

Frank Sewell
Research Director, Vendor Management
Info-Tech Research Group

Executive Summary

Your Challenge

As vendors become more prevalent in organizations, organizations increasingly need to understand and manage the potential financial impacts of vendors’ actions.

It is only a matter of time until a vendor mistake impacts your organization. Make sure you are prepared to manage the adverse financial consequences.

Common Obstacles

Identifying and managing a vendor’s potential financial impact requires multiple people in the organization across several functions – and those people all need educating on the potential risks.

Organizational leadership is often unaware of decisions on organizational risk appetite and tolerance, and they assume there are more protections in place against risk impact than there truly are.

Info-Tech’s Approach

Vendor management practices educate organizations on the different potential financial impacts that vendors may incur and suggest systems to help manage them.

Prioritize and classify your vendors with quantifiable, standardized rankings.

Prioritize focus on your high-risk vendors.

Standardize your processes for identifying and monitoring vendor risks to manage financial impacts with our Financial Risk Impact Tool.

Info-Tech Insight

Companies without good vendor management risk initiatives will take on more risk than they should. Solid vendor management practices are imperative –organizations must evolve to ensure that vendors deliver services according to performance objectives and that risks are managed accordingly.

Info-Tech’s multi-blueprint series on vendor risk assessment

There are many individual components of vendor risk beyond cybersecurity.

Cube with each multiple colors on each face, similar to a Rubix cube, and individual components of vendor risk branching off of it: 'Financial', 'Reputational', 'Operational', 'Strategic', 'Security', and 'Regulatory & Compliance'.

This series will focus on the individual components of vendor risk and how vendor management practices can facilitate organizations’ understanding of those risks.

Out of scope:
This series will not tackle risk governance, determining overall risk tolerance and appetite, or quantifying inherent risk.

Financial risk impact

Potential losses to the organization due to financial risks

In this blueprint, we’ll explore financial risks and their impacts.

Identifying negative actions is paramount to assessing the overall financial impact on your organization, starting in the due diligence phase of the vendor assessment and continuing throughout the vendor lifecycle.

Cube with each multiple colors on each face, similar to a Rubix cube, and the vendor risk component 'Financial' highlighted.

Unbudgeted financial risk impact

The costs of adverse vendor actions, such as a breach or an outage, are increasing. By knowing these potential costs, leaders can calculate how to avoid them throughout the lifecycle of the relationship.

Loss of business represents the largest share of the breach

38%

Avg. $1.59M
Global average cost of a vendor breach

$4.2M

Percentage of breaches in 2020 caused by business associates

40.2%

23.2% YoY
(year over year)
(Source: “Cost of a Data Breach Report 2021,” IBM, 2021) (Source: “Vendor Risk Management – A Growing Concern,” Stern Security, 2021)

Example: Hospital IT System Outage

Hospitals often rely on vendors to manage their data center environments but rarely understand the downstream financial impacts if that vendor fails to perform.

For example, a vendor implements a patch out of cycle with no notice to the IT group. Suddenly all IT systems are down. It takes 12 hours for the IT teams to return systems to normal. The downstream impacts are substantial.

  • There is no revenue capture during outage (patient registration, payments).
    • The financial loss is significant, impacting cash on hand and jeopardizing future projects.
  • Clinicians cannot access the electronic health record (EHR) system and shift to downtime paper processes.
    • This can cause potential risks to patient health, such as unknown drug interactions.
    • This could also incur lawsuits, fines, and penalties.
  • Staff must manually add the paper records into the EHR after the incident is corrected.
    • Staff time is lost on creating paper records and overtime is required to reintroduce those records into EMR.
  • Staff time and overtime pay on troubleshooting and solving issues take away from normal operations and could cause delays, having downstream effects on the timing of other projects.

Insight Summary

Assessing financial impacts is an ongoing, educative, and collaborative multidisciplinary process that vendor management initiatives are uniquely designed to coordinate and manage for organizations.

Insight 1 Vendors are becoming more and more crucial to organizations’ overall operations, and most organizations have a poor understanding of the potential impacts they represent.

Is your vendor solvent? Do they have enough staff to accommodate your needs? Has their long-term planning been affected by changes in the market? Are they unique in their space?

Insight 2 Financial impacts from other risk types deserve just as much focus as security alone, if not more.

Examples include penalties and fines, loss of revenue due to operational impacts, vendor replacement costs, hidden costs in poorly understood contracts, and lack of contractual protections.

Insight 3 There is always an inherent risk in working with a vendor, but organizations should financially quantify how much each risk may impact their budget.

A significant concern for organizations is quantifying different types of risks. When a risk occurs, the financial losses are often poorly understood, with unbudgeted financial impacts.

Three stages of vendor financial risk assessment

Assess risk throughout the complete vendor lifecycle

  1. Pre-Relationship Due Diligence: The initial pre-relationship due diligence stage is a crucial point to establish risk management practices. Vendor management practices ensure that a potential vendor’s risk is categorized correctly by facilitating the process of risk assessment.
  2. Monitor & Manage: Once the relationship is in place, organizations should enact ongoing management efforts to ensure they are both getting their value from the vendor and appropriately addressing any newly identified risks.
  3. Termination: When the termination of the relationship arrives, the organization should validate that adequate protections that were established while forming a contract in the pre-relationship stage remain in place.

Inherent risks from negative actions are pervasive throughout the entire vendor lifecycle. Collaboratively understanding those risks and working together to put proper management in place enables organizations to get the most value out of the relationship with the least amount of risk.

Flowchart for 'Assessing Financial Risk Impacts', beginning with 'New Vendor' to 'Sourcing' to the six components of 'Vendor Management'. After a gamut of assessments such as ''What If' Game' one can either 'Accept' to move on to 'Pre-Relationship', 'Monitor & Manage', and eventually to 'Termination', or not accept and circle back to 'Sourcing'.

Stage 1: Pre-relationship assessment

Do these as part of your due diligence

  • Review and negotiate contract terms and conditions.
    • Ensure that you have the protections to make you whole in the event of an incident, in the event that another entity purchases the vendor, and throughout the entire lifecycle of your relationship with the vendor.
    • Make sure to negotiate your post-termination protections in the initial agreement.
  • Perform a due-diligence financial assessment.
    • Make sure the vendor is positioned in the market to be able to service your organization.
  • Perform an initial risk assessment.
    • Identify and understand all potential factors that may cause financial impacts to your organization.
    • Include total cost of ownership (TCO) and return of investment (ROI) as potential impact offsets.
  • Review case studies – talk to other customers.
    • Research who else has worked with the vendor to get “the good, the bad, and the ugly” stories to form a clear picture of a potential relationship with the vendor.
  • Use proofs of concept.
    • It is essential to know how the vendor and their solutions will work in the environment before committing resources and to incorporate them into organizational strategic plans.
  • Limit vendors’ ability to increase costs over the years. It is not uncommon for a long-term relationship to become more expensive than a new one over time when the increases are unmanaged.
  • Vendor audits can be costly and a significant distraction to your staff. Make sure to contractually limit them.
  • Many vendors enjoy significant revenue from unclear deliverables and vague expectations that lead to change requests at unknown rates – clarifying expectations and deliverables and demanding negotiated rate sheets before engagement will save budget and strengthen the relationship.

Visit Info-Tech’s VMO ROI Calculator and Tracker

The “what if” game

1-3 hours

Input: List of identified potential risk scenarios scored by likelihood and financial impact, List of potential management of the scenarios to reduce the risk

Output: Comprehensive financial risk profile on the specific vendor solution

Materials: Whiteboard/flip charts, Financial Risk Impact Tool to help drive discussion

Participants: Vendor Management – Coordinator, IT Operations, Legal/Compliance/Risk Manager, Finance/Procurement

Vendor management professionals are in an excellent position to collaboratively pull together resources across the organization to determine potential risks. By playing the “what if” game and asking probing questions to draw out – or eliminate – possible negative outcomes, everyone involved adds their insight into parts of the organization to gather a comprehensive picture of potential impacts.

  1. Break into smaller groups (or if too small, continue as a single group).
  2. Use the Financial Risk Impact Tool to prompt discussion on potential risks. Keep this discussion flowing organically to explore all potential risks but manage the overall process to keep the discussion on track.
  3. Collect the outputs and ask the subject matter experts for management options for each one in order to present a comprehensive risk strategy. You will use this to educate senior leadership so that they can make an informed decision to accept or reject the solution.

Download the Financial Risk Impact Tool

Stage 2.1: Monitor the financial risk

Ongoing monitoring activities

Never underestimate the value of keeping the relationship moving forward.

Examples of items and activities to monitor include;

Stock photo of a worker being trained on a computer.
  • Fines
  • Data leaks
  • Performance
  • Credit monitoring
  • Viability/solvency
  • Resource capacity
  • Operational impacts
  • Regulatory penalties
  • Increases in premiums
  • Security breaches (infrastructure)

Info-Tech Insight

Many organizations do not have the resources to dedicate to annual risk assessments of all vendors.

Consider timing ongoing risk assessments to align with contract renewal, when you have the most leverage with the vendor.

Visit Info-Tech’s Risk Register Tool

Stage 2.2: Manage the financial risk

During the lifecycle of the vendor relationship

  • Renew risk assessments annually.
  • Focus your efforts on highly ranked risks.
  • Is there a new opportunity to negotiate?
  • Identify and classify individual vendor risk.
  • Are there better existing contracts in place?
  • Review financial health checks at the same time.
  • Monitor and schedule contract renewals and new service/module negotiations.
  • Perform business alignment meetings to reassess the relationship.
  • Ongoing operational meetings should be supplemental, dealing with day-to-day issues.
  • Develop performance metrics and hold vendors accountable to established service levels.
Stock image of a professional walking an uneven line over the words 'Risk Management'.

Stage 3: Termination

An essential and often overlooked part of the vendor lifecycle is the relationship after termination

  • The risk of a vendor keeping your data for “as long as they want” is high.
    • Data retention becomes a “forever risk” in today’s world of cyber issues if you do not appropriately plan.
  • Ensure that you always know where data resides and where people are allowed to access that data.
    • If there is a regulatory need to house data only in specific locations, ensure that it is explicit in agreements.
  • Protect your data through language in initial agreements that covers what needs to happen when the relationship with the vendor terminates.
    • Typically, all the data that the vendor has retained is returned and/or destroyed at your sole discretion.
Stock image of a sign reading 'Closure'.

Related Info-Tech Research

Stock photo of two co-workers laughing. Design and Build an Effective Contract Lifecycle Management Process
  • Achieve measurable savings in contract time processing, financial risk avoidance, and dollar savings
  • Understand how to identify and mitigate risk to save the organization time and money.
Stock image of reports and file folders. Identify and Reduce Agile Contract Risk
  • Manage Agile contract risk by selecting the appropriate level of protections for an Agile project.
  • Focus on the correct contract clauses to manage Agile risk.
Stock photo of three co-workers gathered around a computer screen. Jump Start Your Vendor Management Initiative
  • Vendor management must be an IT strategy. Solid vendor management is an imperative – IT organizations must develop capabilities to ensure that services are delivered by vendors according to service level objectives and that risks are mitigated according to the organization's risk tolerance.
  • Gain visibility into your IT vendor community. Understand how much you spend with each vendor and rank their criticality and risk to focus on the vendors you should be concentrating on for innovative solutions.

Establish Data Governance

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  • Parent Category Name: Data Management
  • Parent Category Link: /data-management
  • Organizations are faced with challenges associated with changing data landscapes, evolving business models, industry disruptions, regulatory and compliance obligations, as well as changing and maturing user landscapes and demands for data.
  • Although the need for a data governance program is often evident, organizations often miss the mark.
  • Your data governance efforts should be directly aligned to delivering measurable business value by supporting key strategic initiatives, value streams, and underlying business capabilities.

Our Advice

Critical Insight

  • Your organization’s value streams and their associated business capabilities require effectively governed data. Without this, you may experience elevated operational costs, missed opportunities, eroded stakeholder satisfaction, and exposure to increased business risk.
  • Ensure your data governance program delivers measurable business value by aligning the associated data governance initiatives with the business architecture.
  • Data governance must continuously align with the organization’s enterprise governance function. It should not be perceived as a pet project of IT, but rather as an enterprise-wide, business-driven initiative.

Impact and Result

Info-Tech’s approach to establishing and sustaining effective data governance is anchored in the strong alignment of organizational value streams and their business capabilities with key data governance dimensions and initiatives. Info-Tech's approach will help you:

  • Align your data governance with enterprise governance, business strategy, and the organizational value streams to ensure the program delivers measurable business value.
  • Understand your current data governance capabilities and build out a future state that is right-sized and relevant.
  • Define data governance leadership, accountability, and responsibility.
  • Ensure data governance is supported by an operating model that effectively manages change and communication and fosters a culture of data excellence.

Establish Data Governance Research & Tools

Besides the small introduction, subscribers and consulting clients within this management domain have access to:

1. Data Governance Research – A step-by-step document to ensure that the people handling the data are involved in the decisions surrounding data usage, data quality, business processes, and change implementation.

Data governance is a strategic program that will help your organization control data by managing the people, processes, and information technology needed to ensure that accurate and consistent data policies exist across varying lines of the business, enabling data-driven insight. This research will provide an overview of data governance and its importance to your organization, assist in making the case and securing buy-in for data governance, identify data governance best practices and the challenges associated with them, and provide guidance on how to implement data governance best practices for a successful launch.

  • Establish Data Governance – Phases 1-3

2. Data Governance Planning and Roadmapping Workbook – A structured tool to assist with establishing effective data governance practices.

This workbook will help your organization understand the business and user context by leveraging your business capability map and value streams, develop data use cases using Info-Tech's framework for building data use cases, and gauge the current state of your organization's data culture.

  • Data Governance Planning and Roadmapping Workbook

3. Data Use Case Framework Template – An exemplar template to highlight and create relevant use cases around the organization’s data-related problems and opportunities.

This business needs gathering activity will highlight and create relevant use cases around data-related problems or opportunities that are clear and contained and, if addressed, will deliver value to the organization. This template provides a framework for data requirements and a mapping methodology for creating use cases.

  • Data Use Case Framework Template

4. Data Governance Initiative Planning and Roadmap Tool – A visual roadmapping tool to assist with establishing effective data governance practices.

This tool will help your organization plan the sequence of activities, capture start dates and expected completion dates, and create a roadmap that can be effectively communicated to the organization.

  • Data Governance Initiative Planning and Roadmap Tool

5. Business Data Catalog – A comprehensive template to help you to document the key data assets that are to be governed based on in-depth business unit interviews, data risk/value assessments, and a data flow diagram for the organization.

Use this template to document information about key data assets such as data definition, source system, possible values, data sensitivity, data steward, and usage of the data.

  • Business Data Catalog

6. Data Governance Program Charter Template – A program charter template to sell the importance of data governance to senior executives.

This template will help get the backing required to get a data governance project rolling. The program charter will help communicate the project purpose, define the scope, and identify the project team, roles, and responsibilities.

  • Data Governance Program Charter Template

7. Data Governance Policy

This policy establishes uniform data governance standards and identifies the shared responsibilities for assuring the integrity of the data and that it efficiently and effectively serves the needs of your organization.

  • Data Governance Policy

8. Data Governance Exemplar – An exemplar showing how you can plan and document your data governance outputs.

Use this exemplar to understand how to establish data governance in your organization. Follow along with the sections of the blueprint Establish Data Governance and complete the document as you progress.

  • Data Governance Exemplar
[infographic]

Workshop: Establish Data Governance

Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

1 Establish Business Context and Value

The Purpose

Identify key business data assets that need to be governed.

Create a unifying vision for the data governance program.

Key Benefits Achieved

Understand the value of data governance and how it can help the organization better leverage its data.

Gain knowledge of how data governance can benefit both IT and the business.

Activities

1.1 Establish business context, value, and scope of data governance at the organization

1.2 Introduction to Info-Tech’s data governance framework

1.3 Discuss vision and mission for data governance

1.4 Understand your business architecture, including your business capability map and value streams

1.5 Build use cases aligned to core business capabilities

Outputs

Sample use cases (tied to the business capability map) and a repeatable use case framework

Vision and mission for data governance

2 Understand Current Data Governance Capabilities and Plot Target-State Levels

The Purpose

Assess which data contains value and/or risk and determine metrics that will determine how valuable the data is to the organization.

Assess where the organization currently stands in data governance initiatives.

Determine gaps between the current and future states of the data governance program.

Key Benefits Achieved

Gain a holistic understanding of organizational data and how it flows through business units and systems.

Identify which data should fall under the governance umbrella.

Determine a practical starting point for the program.

Activities

2.1 Understand your current data governance capabilities and maturity

2.2 Set target-state data governance capabilities

Outputs

Current state of data governance maturity

Definition of target state

3 Build Data Domain to Data Governance Role Mapping

The Purpose

Determine strategic initiatives and create a roadmap outlining key steps required to get the organization to start enabling data-driven insights.

Determine timing of the initiatives.

Key Benefits Achieved

Establish clear direction for the data governance program.

Step-by-step outline of how to create effective data governance, with true business-IT collaboration.

Activities

3.1 Evaluate and prioritize performance gaps

3.2 Develop and consolidate data governance target-state initiatives

3.3 Define the role of data governance: data domain to data governance role mapping

Outputs

Target-state data governance initiatives

Data domain to data governance role mapping

4 Formulate a Plan to Get to Your Target State

The Purpose

Consolidate the roadmap and other strategies to determine the plan of action from Day One.

Create the required policies, procedures, and positions for data governance to be sustainable and effective.

Key Benefits Achieved

Prioritized initiatives with dependencies mapped out.

A clearly communicated plan for data governance that will have full business backing.

Activities

4.1 Identify and prioritize next steps

4.2 Define roles and responsibilities and complete a high-level RACI

4.3 Wrap-up and discuss next steps and post-workshop support

Outputs

Initialized roadmap

Initialized RACI

Further reading

Establish Data Governance

Deliver measurable business value.

Executive Brief

Analyst Perspective

Establish a data governance program that brings value to your organization.

Picture of analyst

Data governance does not sit as an island on its own in the organization – it must align with and be driven by your enterprise governance. As you build out data governance in your organization, it’s important to keep in mind that this program is meant to be an enabling framework of oversight and accountabilities for managing, handling, and protecting your company’s data assets. It should never be perceived as bureaucratic or inhibiting to your data users. It should deliver agreed-upon models that are conducive to your organization’s operating culture, offering clarity on who can do what with the data and via what means. Data governance is the key enabler for bringing high-quality, trusted, secure, and discoverable data to the right users across your organization. Promote and drive the responsible and ethical use of data while helping to build and foster an organizational culture of data excellence.

Crystal Singh

Director, Research & Advisory, Data & Analytics Practice

Info-Tech Research Group

Executive Summary

Your Challenge

The amount of data within organizations is growing at an exponential rate, creating a need to adopt a formal approach to governing data. However, many organizations remain uninformed on how to effectively govern their data. Comprehensive data governance should define leadership, accountability, and responsibility related to data use and handling and be supported by a well-oiled operating model and relevant policies and procedures. This will help ensure the right data gets to the right people at the right time, using the right mechanisms.

Common Obstacles

Organizations are faced with challenges associated with changing data landscapes, evolving business models, industry disruptions, regulatory and compliance obligations, and changing and maturing user landscape and demand for data. Although the need for a data governance program is often evident, organizations miss the mark when their data governance efforts are not directly aligned to delivering measurable business value. Initiatives should support key strategic initiatives, as well as value streams and their underlying business capabilities.

Info-Tech’s Approach

Info-Tech’s approach to establishing and sustaining effective data governance is anchored in the strong alignment of organizational value streams and their business capabilities with key data governance dimensions and initiatives. Organizations should:

  • Align their data governance with enterprise governance, business strategy and value streams to ensure the program delivers measurable business value.
  • Understand their current data governance capabilities so as to build out a future state that is right-sized and relevant.
  • Define data leadership, accountability, and responsibility. Support these with an operating model that effectively manages change and communication and fosters a culture of data excellence.

Info-Tech Insight

Your organization’s value streams and the associated business capabilities require effectively governed data. Without this, you face elevated operating costs, missed opportunities, eroded stakeholder satisfaction, and increased business risk.

Your challenge

This research is designed to help organizations build and sustain an effective data governance program.

  • Your organization has recognized the need to treat data as a corporate asset for generating business value and/or managing and mitigating risk.
  • This has brought data governance to the forefront and highlighted the need to build a performance-driven enterprise program for delivering quality, trusted, and readily consumable data to users.
  • An effective data governance program is one that defines leadership, accountability, and responsibility related to data use and handling. It’s supported by a well-oiled operating model and relevant policies and procedures, all of which help build and foster a culture of data excellence where the right users get access to the right data at the right time via the right mechanisms.

As you embark on establishing data governance in your organization, it’s vital to ensure from the get-go that you define the drivers and business context for the program. Data governance should never be attempted without direction on how the program will yield measurable business value.

“Data processing and cleanup can consume more than half of an analytics team’s time, including that of highly paid data scientists, which limits scalability and frustrates employees.” – Petzold, et al., 2020

Image is a circle graph and 30% of it is coloured with the number 30% in the middle of the graph

“The productivity of employees across the organization can suffer.” – Petzold, et al., 2020

Respondents to McKinsey’s 2019 Global Data Transformation Survey reported that an average of 30% of their total enterprise time was spent on non-value-added tasks because of poor data quality and availability. – Petzold, et al., 2020

Common obstacles

Some of the barriers that make data governance difficult to address for many organizations include:

  • Gaps in communicating the strategic value of data and data governance to the organization. This is vital for securing senior leadership buy-in and support, which, in turn, is crucial for sustained success of the data governance program.
  • Misinterpretation or a lack of understanding about data governance, including what it means for the organization and the individual data user.
  • A perception that data governance is inhibiting or an added layer of bureaucracy or complication rather than an enabling and empowering framework for stakeholders in their use and handling of data.
  • Embarking on data governance without firmly substantiating and understanding the organizational drivers for doing so. How is data governance going to support the organization’s value streams and their various business capabilities?
  • Neglecting to define and measure success and performance. Just as in any other enterprise initiative, you have to be able to demonstrate an ROI for time, resources and funding. These metrics must demonstrate the measurable business value that data governance brings to the organization.
  • Failure to align data governance with enterprise governance.
Image is a circle graph and 78% of it is coloured with the number 78% in the middle of the graph

78% of companies (and 92% of top-tier companies) have a corporate initiative to become more data-driven. – Alation, 2020

Image is a circle graph and 58% of it is coloured with the number 58% in the middle of the graph

But despite these ambitions, there appears to be a “data culture disconnect” – 58% of leaders overestimate the current data culture of their enterprises, giving a grade higher than the one produced by the study. – Fregoni, 2020

The strategic value of data

Power intelligent and transformative organizational performance through leveraging data.

Respond to industry disruptors

Optimize the way you serve your stakeholders and customers

Develop products and services to meet ever-evolving needs

Manage operations and mitigate risk

Harness the value of your data

The journey to being data-driven

The journey to declaring that you are a data-driven organization requires a pit stop at data enablement.

The Data Economy

Data Disengaged

You have a low appetite for data and rarely use data for decision making.

Data Enabled

Technology, data architecture, and people and processes are optimized and supported by data governance.

Data Driven

You are differentiating and competing on data and analytics; described as a “data first” organization. You’re collaborating through data. Data is an asset.

Data governance is essential for any organization that makes decisions about how it uses its data.

Data governance is an enabling framework of decision rights, responsibilities, and accountabilities for data assets across the enterprise.

Data governance is:

  • Executed according to agreed-upon models that describe who can take what actions with what information, when, and using what methods (Olavsrud, 2021).
  • True business-IT collaboration that will lead to increased consistency and confidence in data to support decision making. This, in turn, helps fuel innovation and growth.

If done correctly, data governance is not:

  • An annoying, finger-waving roadblock in the way of getting things done.
  • Meant to solve all data-related business or IT problems in an organization.
  • An inhibitor or impediment to using and sharing data.

Info-Tech’s Data Governance Framework

An image of Info-Tech's Data Governance Framework

Create impactful data governance by embedding it within enterprise governance

A model is depicted to show the relationship between enterprise governance and data governance.

Organizational drivers for data governance

Data governance personas:

Conformance: Establishing data governance to meet regulations and compliance requirements.

Performance: Establishing data governance to fuel data-driven decision making for driving business value and managing and mitigating business risk.

Two images are depicted that show the difference between conformance and performance.

Data Governance is not a one-person show

  • Data governance needs a leader and a home. Define who is going to be leading, driving, and steering data governance in your organization.
  • Senior executive leaders play a crucial role in championing and bringing visibility to the value of data and data governance. This is vital for building and fostering a culture of data excellence.
  • Effective data governance comes with business and IT alignment, collaboration, and formally defined roles around data leadership, ownership, and stewardship.
Four circles are depicted. There is one person in the circle on the left and is labelled: Data Governance Leadership. The circle beside it has two people in it and labelled: Organizational Champions. The circle beside it has three people in it and labelled: Data Owners, Stewards & Custodians. The last circle has four people in it and labelled: The Organization & Data Storytellers.

Traditional data governance organizational structure

A traditional structure includes committees and roles that span across strategic, tactical, and operational duties. There is no one-size-fits-all data governance structure. However, most organizations follow a similar pattern when establishing committees, councils, and cross-functional groups. Most organizations strive to identify roles and responsibilities at a strategic and operational level. Several factors will influence the structure of the program, such as the focus of the data governance project and the maturity and size of the organization.

A triangular model is depicted and is split into three tiers to show the traditional data governance organizational structure.

A healthy data culture is key to amplifying the power of your data.

“Albert Einstein is said to have remarked, ‘The world cannot be changed without changing our thinking.’ What is clear is that the greatest barrier to data success today is business culture, not lagging technology. “– Randy Bean, 2020

What does it look like?

  • Everybody knows the data.
  • Everybody trusts the data.
  • Everybody talks about the data.

“It is not enough for companies to embrace modern data architectures, agile methodologies, and integrated business-data teams, or to establish centers of excellence to accelerate data initiatives, when only about 1 in 4 executives reported that their organization has successfully forged a data culture.”– Randy Bean, 2020

Data literacy is an essential part of a data-driven culture

  • In a data-driven culture, decisions are made based on data evidence, not on gut instinct.
  • Data often has untapped potential. A data-driven culture builds tools and skills, builds users’ trust in the condition and sources of data, and raises the data skills and understanding among their people on the front lines.
  • Building a data culture takes an ongoing investment of time, effort, and money. This investment will not achieve the transformation you want without data literacy at the grassroots level.

Data-driven culture = “data matters to our company”

Despite investments in data initiative, organizations are carrying high levels of data debt

Data debt is “the accumulated cost that is associated with the sub-optimal governance of data assets in an enterprise, like technical debt.”

Data debt is a problem for 78% of organizations.

40% of organizations say individuals within the business do not trust data insights.

66% of organizations say a backlog of data debt is impacting new data management initiatives.

33% of organizations are not able to get value from a new system or technology investment.

30% of organizations are unable to become data-driven.

Source: Experian, 2020

Absent or sub-optimal data governance leads to data debt

Only 3% of companies’ data meets basic quality standards. (Source: Nagle, et al., 2017)

Organizations suspect 28% of their customer and prospect data is inaccurate in some way. (Source: Experian, 2020)

Only 51% of organizations consider the current state of their CRM or ERP data to be clean, allowing them to fully leverage it. (Source: Experian, 2020)

35% of organizations say they’re not able to see a ROI for data management initiatives. (Source: Experian, 2020)

Embrace the technology

Make the available data governance tools and technology work for you:

  • Data catalog
  • Business data glossary
  • Data lineage
  • Metadata management

While data governance tools and technologies are no panacea, leverage their automated and AI-enabled capabilities to augment your data governance program.

Logos of data governance tools and technology.

Measure success to demonstrate tangible business value

Put data governance into the context of the business:

  • Tie the value of data governance and its initiatives back to the business capabilities that are enabled.
  • Leverage the KPIs of those business capabilities to demonstrate tangible and measurable value. Use terms and language that will resonate with senior leadership.

Don’t let measurement be an afterthought:

Start substantiating early on how you are going to measure success as your data governance program evolves.

Build a right-sized roadmap

Formulate an actionable roadmap that is right-sized to deliver value in your organization.

Key considerations:

  • When building your data governance roadmap, ensure you do so through an enterprise lens. Be cognizant of other initiatives that might be coming down the pipeline that may require you to align your data governance milestones accordingly.
  • Apart from doing your planning with consideration for other big projects or launches that might be in-flight and require the time and attention of your data governance partners, also be mindful of the more routine yet still demanding initiatives.
  • When doing your roadmapping, consider factors like the organization’s fiscal cycle, typical or potential year-end demands, and monthly/quarterly reporting periods and audits. Initiatives such as these are likely to monopolize the time and focus of personnel key to delivering on your data governance milestones.

Sample milestones:

Data Governance Leadership & Org Structure Definition

Define the home for data governance and other key roles around ownership and stewardship, as approved by senior leadership.

Data Governance Charter and Policies

Create a charter for your program and build/refresh associated policies.

Data Culture Diagnostic

Understand the organization’s current data culture, perception of data, value of data, and knowledge gaps.

Use Case Build and Prioritization

Build a use case that is tied to business capabilities. Prioritize accordingly.

Business Data Glossary

Build and/or refresh the business’ glossary for addressing data definitions and standardization issues.

Tools & Technology

Explore the tools and technology offering in the data governance space that would serve as an enabler to the program. (e.g. RFI, RFP).

Key takeaways for effective business-driven data governance

Data governance leadership and sponsorship is key.

Ensure strategic business alignment.

Build and foster a culture of data excellence.

Evolve along the data journey.

Make data governance an enabler, not a hindrance.

Insight summary

Overarching insight

Your organization’s value streams and the associated business capabilities require effectively governed data. Without this, you face the impact of elevated operational costs, missed opportunities, eroded stakeholder satisfaction, and exposure to increased business risk.

Insight 1

Data governance should not sit as an island in your organization. It must continuously align with the organization’s enterprise governance function. It shouldn’t be perceived as a pet project of IT, but rather as an enterprise-wide, business-driven initiative.

Insight 2

Ensure your data governance program delivers measurable business value by aligning the associated data governance initiatives with the business architecture. Leverage the measures of success or KPIs of the underlying business capabilities to demonstrate the value data governance has yielded for the organization.

Insight 3

Data governance remains the foundation of all forms of reporting and analytics. Advanced capabilities such as AI and machine learning require effectively governed data to fuel their success.

Tactical insight

Tailor your data literacy program to meet your organization’s needs, filling your range of knowledge gaps and catering to your different levels of stakeholders. When it comes to rolling out a data literacy program, there is no one-size-fits-all solution. Your data literacy program is intended to fill the knowledge gaps about data, as they exist in your organization. It should be targeted across the board – from your executive leadership and management through to the subject matter experts across different lines of the business in your organization.

Info-Tech’s methodology for establishing data governance

1. Build Business and User Context 2. Understand Your Current Data Governance Capabilities 3. Build a Target State Roadmap and Plan
Phase Steps
  1. Substantiate Business Drivers
  2. Build High-Value Use Cases for Data Governance
  1. Understand the Key Components of Data Governance
  2. Gauge Your Organization’s Current Data Culture
  1. Formulate an Actionable Roadmap and Right-Sized Plan
Phase Outcomes
  • Your organization’s business capabilities and value streams
  • A business capability map for your organization
  • Categorization of your organization’s key capabilities
  • A strategy map tied to data governance
  • High-value use cases for data governance
  • An understanding of the core components of an effective data governance program
  • An understanding your organization’s current data culture
  • A data governance roadmap and target-state plan comprising of prioritized initiatives

Blueprint deliverables

Each step of this blueprint is accompanied by supporting deliverables to help you accomplish your goals:

Screenshot of Info-Tech's Data Governance Planning and Roadmapping Workbook data-verified=

Data Governance Planning and Roadmapping Workbook

Use the Data Governance Planning and Roadmapping Workbook as you plan, build, roll-out, and scale data governance in your organization.

Screenshot of Info-Tech's Data Use Case Framework Template

Data Use Case Framework Template

This template takes you through a business needs gathering activity to highlight and create relevant use cases around the organization’s data-related problems and opportunities.

Screenshot of Info-Tech's Business Data Glossary data-verified=

Business Data Glossary

Use this template to document the key data assets that are to be governed and create a data flow diagram for your organization.

Screenshot of Info-Tech's Data Culture Diagnostic and Scorecard data-verified=

Data Culture Diagnostic and Scorecard

Leverage Info-Tech’s Data Culture Diagnostic to understand how your organization scores across 10 areas relating to data culture.

Key deliverable:

Data Governance Planning and Roadmapping Workbook

Measure the value of this blueprint

Leverage this blueprint’s approach to ensure your data governance initiatives align and support your key value streams and their business capabilities.

  • Aligning your data governance program and its initiatives to your organization’s business capabilities is vital for tracing and demonstrating measurable business value for the program.
  • This alignment of data governance with value streams and business capabilities enables you to use business-defined KPIs and demonstrate tangible value.
Screenshot from this blueprint on the Measurable Business Value

In phases 1 and 2 of this blueprint, we will help you establish the business context, define your business drivers and KPIs, and understand your current data governance capabilities and strengths.

In phase 3, we will help you develop a plan and a roadmap for addressing any gaps and improving the relevant data governance capabilities so that data is well positioned to deliver on those defined business metrics.

Info-Tech offers various levels of support to best suit your needs

DIY Toolkit

"Our team, has already made this critical project a priority, and we have the time and capability, but some guidance along the way would be helpful."

Guided Implementation

"Our team knows that we need to fix a process, but we need assistance to determine where to focus. Some check-ins along the way would help keeps us on track."

Workshop

"We need to hit the ground running and get this project kicked off immediately. Our team has the ability to take this over once we get a framework and strategy in place."

Consulting

"Our team does not have the time or the knowledge to take this project on. We need assistance through the entirety of this project."

Diagnostics and consistent frameworks are used throughout all four options.

Establish Data Governance project overview

Contact your account representative for more information. workshops@infotech.com 1-888-670-8889

1. Build Business and User context2. Understand Your Current Data Governance Capabilities3. Build a Target State Roadmap and Plan
Best-Practice Toolkit
  1. Substantiate Business Drivers
  2. Build High-Value Use Cases for Data Governance
  1. Understand the Key Components of Data Governance
  2. Gauge Your Organization’s Current Data Culture
  1. Formulate an Actionable Roadmap and Right-Sized Plan
Guided Implementation
  • Call 1
  • Call 2
  • Call 3
  • Call 4
  • Call 5
  • Call 6
  • Call 7
  • Call 8
  • Call 9
Phase Outcomes
  • Your organization’s business capabilities and value streams
  • A business capability map for your organization
  • Categorization of your organization’s key capabilities
  • A strategy map tied to data governance
  • High-value use cases for data governance
  • An understanding of the core components of an effective data governance program
  • An understanding your organization’s current data culture
  • A data governance roadmap and target-state plan comprising of prioritized initiatives

Guided Implementation

What does a typical GI on this topic look like?

An outline of what guided implementation looks like.

A Guided Implementation (GI) is a series of calls with an Info-Tech analyst to help implement our best practices in your organization. A typical GI is between 8 to 12 calls over the course of 4 to 6 months.

Workshop overview

Contact your account representative for more information. workshops@infotech.com 1-888-670-8889

Day 1 Day 2 Day 3 Day 4
Establish Business Context and Value Understand Current Data Governance Capabilities and Plot Target-State Levels Build Data Domain to Data Governance Role Mapping Formulate a Plan to Get to Your Target State
Activities
  • Establish business context, value, and scope of data governance at the organization
  • Introduction to Info-Tech’s data governance framework
  • Discuss vision and mission for data governance
  • Understand your business architecture, including your business capability map and value streams
  • Build use cases aligned to core business capabilities
  • Understand your current data governance capabilities and maturity
  • Set target state data governance capabilities
  • Evaluate and prioritize performance gaps
  • Develop and consolidate data governance target-state initiatives
  • Define the role of data governance: data domain to data governance role mapping
  • Identify and prioritize next steps
  • Define roles and responsibilities and complete a high-level RACI
  • Wrap-up and discuss next steps and post-workshop support
Deliverables
  1. Sample use cases (tied to the business capability map) and a repeatable use case framework
  2. Vision and mission for data governance
  1. Current state of data governance maturity
  2. Definition of target state
  1. Target-state data governance initiatives
  2. Data domain to data governance role mapping
  1. Initialized roadmap
  2. Initialized RACI

Phase 1

Build Business and User Context

Three circles are in the image that list the three phases and the main steps. Phase 1 is highlighted.

“When business users are invited to participate in the conversation around data with data users and IT, it adds a fundamental dimension — business context. Without a real understanding of how data ties back to the business, the value of analysis and insights can get lost.” – Jason Lim, Alation

This phase will guide you through the following activities:

  • Identify Your Business Capabilities
  • Define your Organization’s Key Business Capabilities
  • Develop a Strategy Map that Aligns Business Capabilities to Your Strategic Focus

This phase involves the following participants:

  • Data Governance Leader/Data Leader (CDO)
  • Senior Business Leaders
  • Business SMEs
  • Data Leadership, Data Owners, Data Stewards and Custodians

Step 1.1

Substantiate Business Drivers

Activities

1.1.1 Identify Your Business Capabilities

1.1.2 Categorize Your Organization’s Key Business Capabilities

1.1.3 Develop a Strategy Map Tied to Data Governance

This step will guide you through the following activities:

  • Leverage your organization’s existing business capability map or initiate the formulation of a business capability map, guided by info-Tech’s approach
  • Determine which business capabilities are considered high priority by your organization
  • Map your organization’s strategic objectives to value streams and capabilities to communicate how objectives are realized with the support of data

Outcomes of this step

  • A foundation for data governance initiative planning that’s aligned with the organization’s business architecture: value streams, business capability map, and strategy map

Info-Tech Insight

Gaining a sound understanding of your business architecture (value streams and business capabilities) is a critical foundation for establishing and sustaining a data governance program that delivers measurable business value.

1.1.1 Identify Your Business Capabilities

Confirm your organization's existing business capability map or initiate the formulation of a business capability map:

  • If you have an existing business capability map, meet with the relevant business owners/stakeholders to confirm that the content is accurate and up to date. Confirm the value streams (how your organization creates and captures value) and their business capabilities are reflective of the organization’s current business environment.
  • If you do not have an existing business capability map, follow this activity to initiate the formulation of a map (value streams and related business capabilities):
    1. Define the organization’s value streams. Meet with senior leadership and other key business stakeholders to define how your organization creates and captures value.
    2. Define the relevant business capabilities. Meet with senior leadership and other key business stakeholders to define the business capabilities.

Note: A business capability defines what a business does to enable value creation. Business capabilities are business terms defined using descriptive nouns such as “Marketing” or “Research and Development.” They represent stable business functions, are unique and independent of each other, and typically will have a defined business outcome.

Input

  • List of confirmed value streams and their related business capabilities

Output

  • Business capability map with value streams for your organization

Materials

  • Your existing business capability map or the template provided in the Data Governance Planning and Roadmapping Workbook accompanying this blueprint

Participants

  • Key business stakeholders
  • Data stewards
  • Data custodians
  • Data Governance Working Group

For more information, refer to Info-Tech’s Document Your Business Architecture.

Define or validate the organization’s value streams

Value streams connect business goals to the organization’s value realization activities. These value realization activities, in turn, depend on data.

If the organization does not have a business architecture function to conduct and guide Activity 1.1.1, you can leverage the following approach:

  • Meet with key stakeholders regarding this topic, then discuss and document your findings.
  • When trying to identify the right stakeholders, consider: Who are the decision makers and key influencers? Who will impact this piece of business architecture related work? Who has the relevant skills, competencies, experience, and knowledge about the organization?
  • Engage with these stakeholders to define and validate how the organization creates value.
  • Consider:
    • Who are your main stakeholders? This will depend on the industry in which you operate. For example, customers, residents, citizens, constituents, students, patients.
    • What are your stakeholders looking to accomplish?
    • How does your organization’s products and/or services help them accomplish that?
    • What are the benefits your organization delivers to them and how does your organization deliver those benefits?
    • How do your stakeholders receive those benefits?

Align data governance to the organization's value realization activities.

Value streams enable the organization to create or capture value in the market in which it operates by engaging in a set of interconnected activities.

Info-Tech Insight

Your organization’s value streams and the associated business capabilities require effectively governed data. Without this, you face the possibilities of elevated operational costs, missed opportunities, eroded stakeholder satisfaction, negative impact to reputation and brand, and/or increased exposure to business risk.

Example of value streams – Retail Banking

Value streams connect business goals to the organization’s value realization activities.

Example value stream descriptions for: Retail Banking

Value streams enable the organization to create or capture value in the market in which it operates by engaging in a set of interconnected activities.

Model example of value streams for retail banking.

For this value stream, download Info-Tech’s Info-Tech’s Industry Reference Architecture for Retail Banking.

Example of value streams – Higher Education

Value streams connect business goals to the organization’s value realization activities.

Example value stream descriptions for: Higher Education

Value streams enable the organization to create or capture value in the market in which it operates by engaging in a set of interconnected activities.

Model example of value streams for higher education

For this value stream, download Info-Tech’s Industry Reference Architecture for Higher Education.

Example of value streams – Local Government

Value streams connect business goals to the organization’s value realization activities.

Example value stream descriptions for: Local Government

Value streams enable the organization to create or capture value in the market in which it operates by engaging in a set of interconnected activities.

Model example of value streams for local government

For this value stream, download Info-Tech’s Industry Reference Architecture for Local Government.

Example of value streams – Manufacturing

Value streams connect business goals to the organization’s value realization activities.

Example value stream descriptions for: Manufacturing

Value streams enable the organization to create or capture value in the market in which it operates by engaging in a set of interconnected activities.

Model example of value streams for manufacturing

For this value stream, download Info-Tech’s Industry Reference Architecture for Manufacturing.

Example of value streams – Retail

Value streams connect business goals to the organization’s value realization activities.

Example value stream descriptions for: Retail

Model example of value streams for retail

Value streams enable the organization to create or capture value in the market in which it operates by engaging in a set of interconnected activities.

For this value stream, download Info-Tech’s Industry Reference Architecture for Retail.

Define the organization’s business capabilities in a business capability map

A business capability defines what a business does to enable value creation. Business capabilities represent stable business functions and typically will have a defined business outcome.

Business capabilities can be thought of as business terms defined using descriptive nouns such as “Marketing” or “Research and Development.”

If your organization doesn’t already have a business capability map, you can leverage the following approach to build one. This initiative requires a good understanding of the business. By working with the right stakeholders, you can develop a business capability map that speaks a common language and accurately depicts your business.

Working with the stakeholders as described above:

  • Analyze the value streams to identify and describe the organization’s capabilities that support them.
  • Consider: What is the objective of your value stream? (This can highlight which capabilities support which value stream.)
  • As you initiate your engagement with your stakeholders, don’t start a blank page. Leverage the examples on the next slides as a starting point for your business capability map.
  • When using these examples, consider: What are the activities that make up your particular business? Keep the ones that apply to your organization, remove the ones that don’t, and add any needed.

Align data governance to the organization's value realization activities.

Info-Tech Insight

A business capability map can be thought of as a visual representation of your organization’s business capabilities and hence represents a view of what your data governance program must support.

For more information, refer to Info-Tech’s Document Your Business Architecture.

Example business capability map – Retail Banking

A business capability map can be thought of as a visual representation of your organization’s business capabilities and hence represents a view of what your data governance program must support.

Validate your business capability map with the right stakeholders, including your executive team, business unit leaders, and/or other key stakeholders.

Info-Tech Tip:

Leverage your business capability map verification session with these key stakeholders as a prime opportunity to share and explain the role of data and data governance in supporting the very value realization capabilities under discussion. This will help to build awareness and visibility of the data governance program.

Example business capability map for: Retail Banking

Model example business capability map for retail banking

For this business capability map, download Info-Tech’s Industry Reference Architecture for Retail Banking.

Example business capability map – Higher Education

A business capability map can be thought of as a visual representation of your organization’s business capabilities and hence represents a view of what your data governance program must support.

Validate your business capability map with the right stakeholders, including your executive team, business unit leaders, and/or other key stakeholders.

Info-Tech Tip:

Leverage your business capability map verification session with these key stakeholders as a prime opportunity to share and explain the role of data and data governance in supporting the very value realization capabilities under discussion. This will help to build awareness and visibility of the data governance program.

Example business capability map for: Higher Education

Model example business capability map for higher education

For this business capability map, download Info-Tech’s Industry Reference Architecture for Higher Education.

Example business capability map – Local Government

A business capability map can be thought of as a visual representation of your organization’s business capabilities and hence represents a view of what your data governance program must support.

Validate your business capability map with the right stakeholders, including your executive team, business unit leaders, and/or other key stakeholders.

Info-Tech Tip:

Leverage your business capability map verification session with these key stakeholders as a prime opportunity to share and explain the role of data and data governance in supporting the very value realization capabilities under discussion. This will help to build awareness and visibility of the data governance program.

Example business capability map for: Local Government

Model example business capability map for local government

For this business capability map, download Info-Tech’s Industry Reference Architecture for Local Government.

Example business capability map – Manufacturing

A business capability map can be thought of as a visual representation of your organization’s business capabilities and hence represents a view of what your data governance program must support.

Validate your business capability map with the right stakeholders, including your executive team, business unit leaders, and/or other key stakeholders.

Info-Tech Tip:

Leverage your business capability map verification session with these key stakeholders as a prime opportunity to share and explain the role of data and data governance in supporting the very value realization capabilities under discussion. This will help to build awareness and visibility of the data governance program.

Example business capability map for: Manufacturing

Model example business capability map for manufacturing

For this business capability map, download Info-Tech’s Industry Reference Architecture for Manufacturing.

Example business capability map - Retail

A business capability map can be thought of as a visual representation of your organization’s business capabilities and hence represents a view of what your data governance program must support.

Validate your business capability map with the right stakeholders, including your executive team, business unit leaders, and/or other key stakeholders.

Info-Tech Tip:

Leverage your business capability map verification session with these key stakeholders as a prime opportunity to share and explain the role of data and data governance in supporting the very value realization capabilities under discussion. This will help to build awareness and visibility of the data governance program.

Example business capability map for: Retail

Model example business capability map for retail

For this business capability map, download Info-Tech’s Industry Reference Architecture for Retail.

1.1.2 Categorize Your Organization’s Key Capabilities

Determine which capabilities are considered high priority in your organization.

  1. Categorize or heatmap the organization’s key capabilities. Consult with senior and other key business stakeholders to categorize and prioritize the business’ capabilities. This will aid in ensuring your data governance future state planning is aligned with the mandate of the business. One approach to prioritizing capabilities with business stakeholders is to examine them through the lens of cost advantage creators, competitive advantage differentiators, and/or by high value/high risk.
  2. Identify cost advantage creators. Focus on capabilities that drive a cost advantage for your organization. Highlight these capabilities and prioritize programs that support them.
  3. Identify competitive advantage differentiators. Focus on capabilities that give your organization an edge over rivals or other players in your industry.

This categorization/prioritization exercise helps highlight prime areas of opportunity for building use cases, determining prioritization, and the overall optimization of data and data governance.

Input

  • Strategic insight from senior business stakeholders on the business capabilities that drive value for the organization

Output

  • Business capabilities categorized and prioritized (e.g. cost advantage creators, competitive advantage differentiators, high value/high risk)

Materials

  • Your existing business capability map or the business capability map derived in the previous activity

Participants

  • Key business stakeholders
  • Data stewards
  • Data custodians
  • Data Governance Working Group

For more information, refer to Info-Tech’s Document Your Business Architecture.

Example of business capabilities categorization or heatmapping – Retail

This exercise is useful in ensuring the data governance program is focused and aligned to support the priorities and direction of the business.

  • Depending on the mandate from the business, priority may be on developing cost advantage. Hence the capabilities that deliver efficiency gains are the ones considered to be cost advantage creators.
  • The business’ priority may be on maintaining or gaining a competitive advantage over its industry counterparts. Differentiation might be achieved in delivering unique or enhanced products, services, and/or experiences, and the focus will tend to be on the capabilities that are more end-stakeholder-facing (e.g. customer-, student-, patient,- and/or constituent-facing). These are the organization’s competitive advantage creators.

Example: Retail

Example of business capabilities categorization or heatmapping – Retail

For this business capability map, download Info-Tech’s Industry Reference Architecture for Retail.

1.1.3 Develop a Strategy Map Tied to Data Governance

Identify the strategic objectives for the business. Knowing the key strategic objectives will drive business-data governance alignment. It’s important to make sure the right strategic objectives of the organization have been identified and are well understood.

  1. Meet with senior business leaders and other relevant stakeholders to help identify and document the key strategic objectives for the business.
  2. Leverage their knowledge of the organization’s business strategy and strategic priorities to visually represent how these map to value streams, business capabilities, and, ultimately, to data and data governance needs and initiatives. Tip: Your map is one way to visually communicate and link the business strategy to other levels of the organization.
  3. Confirm the strategy mapping with other relevant stakeholders.

Guide to creating your map: Starting with strategic objectives, map the value streams that will ultimately drive them. Next, link the key capabilities that enable each value stream. Then map the data and data governance to initiatives that support those capabilities. This is one approach to help you prioritize the data initiatives that deliver the most value to the organization.

Input

  • Strategic objectives as outlined by the organization’s business strategy and confirmed by senior leaders

Output

  • A strategy map that maps your organizational strategic objectives to value streams, business capabilities, and, ultimately, to data program

Materials

Participants

  • Key business stakeholders
  • Data stewards
  • Data custodians
  • Data Governance Working Group

Download Info-Tech’s Data Governance Planning and Roadmapping Workbook

Example of a strategy map tied to data governance

  • Strategic objectives are the outcomes that the organization is looking to achieve.
  • Value streams enable an organization to create and capture value in the market through interconnected activities that support strategic objectives.
  • Business capabilities define what a business does to enable value creation in value streams.
  • Data capabilities and initiatives are descriptions of action items on the data and data governance roadmap and which will enable one or multiple business capabilities in its desired target state.

Info-Tech Tip:

Start with the strategic objectives, then map the value streams that will ultimately drive them. Next, link the key capabilities that enable each value stream. Then map the data and data governance initiatives that support those capabilities. This process will help you prioritize the data initiatives that deliver the most value to the organization.

Example: Retail

Example of a strategy map tied to data governance for retail

For this strategy map, download Info-Tech’s Industry Reference Architecture for Retail.

Step 1.2

Build High-Value Use Cases for Data Governance

Activities

1.2.1 Build High-Value Use Cases

This step will guide you through the following activities:

  • Leveraging your categorized business capability map to conduct deep-dive sessions with key business stakeholders for creating high-value uses cases
  • Discussing current challenges, risks, and opportunities associated with the use of data across the lines of business
  • Exploring which other business capabilities, stakeholder groups, and business units will be impacted

Outcomes of this step

  • Relevant use cases that articulate the data-related challenges, needs, or opportunities that are clear and contained and, if addressed ,will deliver value to the organization

Info-Tech Tip

One of the most important aspects when building use cases is to ensure you include KPIs or measures of success. You have to be able to demonstrate how the use case ties back to the organizational priorities or delivers measurable business value. Leverage the KPIs and success factors of the business capabilities tied to each particular use case.

1.2.1 Build High-Value Use Cases

This business needs-gathering activity will highlight and create relevant use cases around data-related problems or opportunities that are clear and contained and, if addressed, will deliver value to the organization.

  1. Bring together key business stakeholders (data owner, stewards, SMEs) from a particular line of business as well as the relevant data custodian(s) to build cases for their units. Leverage the business capability map you created for facilitating this act.
  2. Leverage Info-Tech’s framework for data requirements and methodology for creating use cases, as outlined in the Data Use Case Framework Template and seen on the next slide.
  3. Have the stakeholders move through each breakout session outlined in the Use Case Worksheet. Use flip charts or a whiteboard to brainstorm and document their thoughts.
  4. Debrief and document results in the Data Use Case Framework Template
  5. Repeat this exercise with as many lines of the business as possible, leveraging your business capability map to guide your progress and align with business value.

Tip: Don’t conclude these use case discussions without substantiating what measures of success will be used to demonstrate the business value of the effort to produce the desired future state, as relevant to each particular use case.

Input

  • Value streams and business capabilities as defined by business leaders
  • Business stakeholders’ subject area expertise
  • Data custodian systems, integration, and data knowledge

Output

  • Use cases that articulate data-related challenges, needs or opportunities that are tied to defined business capabilities and hence if addressed will deliver measurable value to the organization.

Materials

  • Your business capability map from activity 1.1.1
  • Info-Tech’s Data Use Case Framework Template
  • Whiteboard or flip charts (or shared screen if working remotely)
  • Markers/pens

Participants

  • Key business stakeholders
  • Data stewards and business SMEs
  • Data custodians
  • Data Governance Working Group

Download Info-Tech’s Data Use Case Framework Template

Info-Tech’s Framework for Building Use Cases

Objective: This business needs-gathering activity will highlight and create relevant use cases around data-related problems or opportunities that are clear and contained and, if addressed, will deliver value to the organization.

Leveraging your business capability map, build use cases that align with the organization’s key business capabilities.

Consider:

  • Is the business capability a cost advantage creator or an industry differentiator?
  • Is the business capability currently underserved by data?
  • Does this need to be addressed? If so, is this risk- or value-driven?

Info-Tech’s Data Requirements and Mapping Methodology for Creating Use Cases

  1. What business capability (or capabilities) is this use case tied to for your business area(s)?
  2. What are your data-related challenges in performing this today?
  3. What are the steps in this process/activity today?
  4. What are the applications/systems used at each step today?
  5. What data domains are involved, created, used, and/or transformed at each step today?
  6. What does an ideal or improved state look like?
  7. What other business units, business capabilities, activities, and/or processes will be impacted or improved if this issue was solved?
  8. Who are the stakeholders impacted by these changes? Who needs to be consulted?
  9. What are the risks to the organization (business capability, revenue, reputation, customer loyalty, etc.) if this is not addressed?
  10. What compliance, regulatory, and/or policy concerns do we need to consider in any solution?
  11. What measures of success or change should we use to prove the value of the effort (such as KPIs, ROI)? What is the measurable business value of doing this?

The resulting use cases are to be prioritized and leveraged for informing the business case and the data governance capabilities optimization plan.

Taken from Info-Tech’s Data Use Case Framework Template

Phase 2

Understand Your Current Data Governance Capabilities

Three circles are in the image that list the three phases and the main steps. Phase 2 is highlighted.

This phase will guide you through the following activities:

  • Understand the Key Components of Data Governance
  • Gauge Your Organization’s Current Data Culture

This phase involves the following participants:

  • Data Leadership
  • Data Ownership & Stewardship
  • Policies & Procedures
  • Data Literacy & Culture
  • Operating Model
  • Data Management
  • Data Privacy & Security
  • Enterprise Projects & Services

Step 2.1

Understand the Key Components of Data Governance

This step will guide you through the following activities:

  • Understanding the core components of an effective data governance program and determining your organization’s current capabilities in these areas:
    • Data Leadership
    • Data Ownership & Stewardship
    • Policies & Procedures
    • Data Literacy & Culture
    • Operating Model
    • Data Management
    • Data Privacy & Security
    • Enterprise Projects & Services

Outcomes of this step

  • An understanding the core components of an effective data governance program
  • An understanding your organization’s current data governance capabilities

Review: Info-Tech’s Data Governance Framework

An image of Info-Tech's Data Governance Framework

Key components of data governance

A well-defined data governance program will deliver:

  • Defined accountability and responsibility for data.
  • Improved knowledge and common understanding of the organization’s data assets.
  • Elevated trust and confidence in traceable data.
  • Improved data ROI and reduced data debt.
  • An enabling framework for supporting the ethical use and handling of data.
  • A foundation for building and fostering a data-driven and data-literate organizational culture.

The key components of establishing sustainable enterprise data governance, taken from Info-Tech’s Data Governance Framework:

  • Data Leadership
  • Data Ownership & Stewardship
  • Operating Model
  • Policies & Procedures
  • Data Literacy & Culture
  • Data Management
  • Data Privacy & Security
  • Enterprise Projects & Services

Data Leadership

  • Data governance needs a dedicated head or leader to steer the organization’s data governance program.
  • For organizations that do have a chief data officer (CDO), their office is the ideal and effective home for data governance.
  • Heads of data governance also have titles such as director of data governance, director of data quality, and director of analytics.
  • The head of your data governance program works with all stakeholders and partners to ensure there is continuous enterprise governance alignment and oversight and to drive the program’s direction.
  • While key stakeholders from the business and IT will play vital data governance roles, the head of data governance steers the various components, stakeholders, and initiatives, and provides oversight of the overall program.
  • Vital data governance roles include: data owners, data stewards, data custodians, data governance steering committee (or your organization’s equivalent), and any data governance working group(s).

The role of the CDO: the voice of data

The office of the chief data officer (CDO):

  • Has a cross-organizational vision and strategy for data.
  • Owns and drives the data strategy; ensures it supports the overall organizational strategic direction and business goals.
  • Leads the organizational data initiatives, including data governance
  • Is accountable for the policy, strategy, data standards, and data literacy necessary for the organization to operate effectively.
  • Educates users and leaders about what it means to be “data-driven.”
  • Builds and fosters a culture of data excellence.

“Compared to most of their C-suite colleagues, the CDO is faced with a unique set of problems. The role is still being defined. The chief data officer is bringing a new dimension and focus to the organization: ‘data.’ ”

– Carruthers and Jackson, 2020

Who does the CDO report to?

Example reporting structure.
  • The CDO should be a true C- level executive.
  • Where the organization places the CDO role in the structure sends an important signal to the business about how much it values data.

“The title matters. In my opinion, you can’t have a CDO without executive authority. Otherwise no one will listen.”

– Anonymous European CDO

“The reporting structure depends on who’s the ‘glue’ that ties together all these uniquely skilled individuals.”

– John Kemp, Senior Director, Executive Services, Info-Tech Research Group

Data Ownership & Stewardship

Who are best suited to be data owners?

  • Wherever they may sit in your organization, data owners will typically have the highest stake in that data.
  • Data owners need to be suitably senior and have the necessary decision-making power.
  • They have the highest interest in the related business data domain, whether they are the head of a business unit or the head of a line of business that produces data or consumes data (or both).
  • If they are neither of these, it’s unlikely they will have the interest in the data (in terms of its quality, protection, ethical use, and handling, for instance) necessary to undertake and adopt the role effectively.

Data owners are typically senior business leaders with the following characteristics:

  • Positioned to accept accountability for their data domain.
  • Hold authority and influence to affect change, including across business processes and systems, needed to improve data quality, use, handling, integration, etc.
  • Have access to a budget and resources for data initiatives such as resolving data quality issues, data cleansing initiatives, business data catalog build, related tools and technology, policy management, etc.
  • Hold the influence needed to drive change in behavior and culture.
  • Act as ambassadors of data and its value as an organizational strategic asset.

Right-size your data governance organizational structure

  • Most organizations strive to identify roles and responsibilities at a strategic and operational level. Several factors will influence the structure of the program such as the focus of the data governance project as well as the maturity and size of the organization.
  • Your data governance structure has to work for your organization, and it has to evolve as the organization evolves.
  • Formulate your blend of data governance roles, committees, councils, and cross-functional groups, that make sense for your organization.
  • Your data governance organizational structure should not add complexity or bureaucracy to your organization’s data landscape; it should support and enable your principle of treating data as an asset.

There is no one-size-fits-all data governance organizational structure.

Example of a Data Governance Organizational Structure

Critical roles and responsibilities for data governance

Data Governance Working Groups

Data governance working groups:

  • Are cross-functional teams
  • Deliver on data governance projects, initiatives, and ad hoc review committees.

Data Stewards

Traditionally, data stewards:

  • Serve on an operational level addressing issues related to adherence to standards/procedures, monitoring data quality, raising issues identified, etc.
  • Are responsible for managing access, quality, escalating issues, etc.

Data Custodians

  • Traditionally, data custodians:
  • Serve on an operational level addressing issues related to data and database administration.
  • Support the management of access, data quality, escalating issues, etc.
  • Are SMEs from IT and database administration.

Example: Business capabilities to data owner and data stewards mapping for a selected data domain

Info-Tech Insight

Your organization’s value streams and the associated business capabilities require effectively governed data. Without this, you face elevated operational costs, missed opportunities, eroded stakeholder satisfaction, and exposure to increased business risk.

Enabling business capabilities with data governance role definitions

Example: Business capabilities to data owner and data stewards mapping for a selected data domain

Operating Model

Your operating model is the key to designing and operationalizing a form of data governance that delivers measurable business value to your organization.

“Generate excitement for data: When people are excited and committed to the vision of data enablement, they’re more likely to help ensure that data is high quality and safe.” – Petzold, et al., 2020

Operating Model

Defining your data governance operating model will help create a well-oiled program that sustainably delivers value to the organization and manages risks while building and fostering a culture of data excellence along the way. Some organizations are able to establish a formal data governance office, whether independent or attached to the office of the chief data officer. Regardless of how you are organized, data governance requires a home, a leader, and an operating model to ensure its sustainability and evolution.

Examples of focus areas for your operating model:

  • Delivery: While there are core tenets to every data governance program, there is a level of variability in the implementation of data governance programs across organizations, sectors, and industries. Every organization has its own particular drivers and mandates, so the level and rigor applied will also vary.
  • The key is to determine what style will work best in your organization, taking into consideration your organizational culture, executive leadership support (present and ongoing), catalysts such as other enterprise-wide transformative and modernization initiatives, and/or regulatory and compliances drivers.

  • Communication: Communication is vital across all levels and stakeholder groups. For instance, there needs to be communication from the data governance office up to senior leadership, as well as communication within the data governance organization, which is typically made up of the data governance steering committee, data governance council, executive sponsor/champion, data stewards, and data custodians and working groups.
  • Furthermore, communication with the wider organization of data producers, users, and consumers is one of the core elements of the overall data governance communications plan.

Communication is vital for ensuring acceptance of new processes, rules, guidelines, and technologies by all data producers and users as well as for sharing success stories of the program.

Operating Model

Tie the value of data governance and its initiatives back to the business capabilities that are enabled.

“Leading organizations invest in change management to build data supporters and convert the skeptics. This can be the most difficult part of the program, as it requires motivating employees to use data and encouraging producers to share it (and ideally improve its quality at the source)[.]” – Petzold, et al., 2020

Operating Model

Examples of focus areas for your operating model (continued):

  • Change management and issue resolution: Data governance initiatives will very likely bring about a level of organizational disruption, with governance recommendations and future state requiring potentially significant business change. This may include a redesign of a substantial number of data processes affecting various business units, which will require tweaking the organization’s culture, thought processes, and procedures surrounding its data.
  • Preparing people for change well in advance will allow them to take the steps necessary to adapt and reduce potential confrontation. By planning for and efficiently communicating any changes that a data governance initiative may bring, many initial issues can be resolved from the outset.

    Attempting to implement change without an effective communications plan can result in disagreements over data control and stalemates between stakeholder units. The recommendations of the governance group must reflect the needs of all stakeholders or there will be pushback.

  • Performance measuring, monitoring and reporting: Measuring and reporting on performance, successes, and realization of tangible business value are a must for sustaining, growing, and scaling your data governance program.
  • Aligning your data governance to the organization's value realization activities enables you to leverage the KPIs of those business capabilities to demonstrate tangible and measurable value. Use terms and language that will resonate with your senior business leadership.

Info-Tech Tip:

Launching a data governance program will bring with it a level of disruption to the culture of the organization. That disruption doesn’t have to be detrimental if you are prepared to manage the change proactively and effectively.

Policies, Procedures & Standards

“Data standards are the rules by which data are described and recorded. In order to share, exchange, and understand data, we must standardize the format as well as the meaning.” – U.S. Geological Survey

Policies, Procedures & Standards

  • When defining, updating, or refreshing your data policies, procedures, and standards, ensure they are relevant, serve a purpose, and/or support the use of data in the organization.
  • Avoid the common pitfall of building out a host of policies, procedures, and standards that are never used or followed by users and therefore don’t bring value or serve to mitigate risk for the organization.
  • Data policies can be thought of as formal statements and are typically created, approved, and updated by the organization’s data decision-making body (such as a data governance steering committee).
  • Data standards and procedures function as actions, or rules, that support the policies and their statements.
  • Standards and procedures are designed to standardize the processes during the overall data lifecycle. Procedures are instructions to achieve the objectives of the policies. The procedures are iterative and will be updated with approval from your data governance committee as needed.
  • Your organization’s data policies, standards, and procedures should not bog down or inhibit users; rather, they should enable confident data use and handling across the overall data lifecycle. They should support more effective and seamless data capture, integration, aggregation, sharing, and retention of data in the organization.

Examples of data policies:

  • Data Classification Policy
  • Data Retention Policy
  • Data Entry Policy
  • Data Backup Policy
  • Data Provenance Policy
  • Data Management Policy

Data Domain Documentation

Select the correct granularity for your business need

Diagram of data domain documentation
Sources: Dataversity; Atlan; Analytics8

Data Domain Documentation Examples

Data Domain Documentation Examples

Data Culture

“Organizational culture can accelerate the application of analytics, amplify its power, and steer companies away from risky outcomes.” – Petzold, et al., 2020

A healthy data culture is key to amplifying the power of your data and to building and sustaining an effective data governance program.

What does a healthy data culture look like?

  • Everybody knows the data.
  • Everybody trusts the data.
  • Everybody talks about the data.

Building a culture of data excellence.

Leverage Info-Tech’s Data Culture Diagnostic to understand your organization’s culture around data.

Screenshot of Data Culture Scorecard

Contact your Info-Tech Account Representative for more information on the Data Culture Diagnostic

Cultivating a data-driven culture is not easy

“People are at the heart of every culture, and one of the biggest challenges to creating a data culture is bringing everyone into the fold.” – Lim, Alation

It cannot be purchased or manufactured,

It must be nurtured and developed,

And it must evolve as the business, user, and data landscapes evolve.

“Companies that have succeeded in their data-driven efforts understand that forging a data culture is a relentless pursuit, and magic bullets and bromides do not deliver results.” – Randy Bean, 2020

Hallmarks of a data-driven culture

There is a trusted, single source of data the whole company can draw from.

There’s a business glossary and data catalog and users know what the data fields mean.

Users have access to data and analytics tools. Employees can leverage data immediately to resolve a situation, perform an activity, or make a decision – including frontline workers.

Data literacy, the ability to collect, manage, evaluate, and apply data in a critical manner, is high.

Data is used for decision making. The company encourages decisions based on objective data and the intelligent application of it.

A data-driven culture requires a number of elements:

  • High-quality data
  • Broad access and data literacy
  • Data-driven decision-making processes
  • Effective communication

Data Literacy

Data literacy is an essential part of a data-driven culture.

  • Building a data-driven culture takes an ongoing investment of time, effort, and money.
  • This investment will not realize its full return without building up the organization’s data literacy.
  • Data literacy is about filling data knowledge gaps across all levels of the organization.
  • It’s about ensuring all users – senior leadership right through to core users – are equipped with appropriate levels of training, skills, understanding, and awareness around the organization’s data and the use of associated tools and technologies. Data literacy ensures users have the data they need and they know how to interpret and leverage it.
  • Data literacy drives the appetite, demand, and consumption for data.
  • A data-literate culture is one where the users feel confident and skilled in their use of data, leveraging it for making informed or evidence-based decisions and generating insights for the organization.

Data Management

  • Data governance serves as an enabler to all of the core components that make up data management:
    • Data quality management
    • Data architecture management
    • Data platform
    • Data integration
    • Data operations management
    • Data risk management
    • Reference and master data management (MDM)
    • Document and content management
    • Metadata management
    • Business intelligence (BI), reporting, analytics and advanced analytics, artificial intelligence (AI), machine learning (ML)
  • Key tools such as the business data glossary and data catalog are vital for operationalizing data governance and in supporting data management disciplines such as data quality management, metadata management, and MDM as well as BI, reporting, and analytics.

Enterprise Projects & Services

  • Data governance serves as an enabler to enterprise projects and services that require, use, share, sell, and/or rely on data for their viability and, ultimately, their success.
  • Folding or embedding data governance into the organization’s project management function or project management office (PMO) serves to ensure that, for any initiative, suitable consideration is given to how data is treated.
  • This may include defining parameters, following standards and procedures around bringing in new sources of data, integrating that data into the organization’s data ecosystem, using and sharing that data, and retaining that data post-project completion.
  • The data governance function helps to identify and manage any ethical issues, whether at the start of the project and/or throughout.
  • It provides a foundation for asking relevant questions as it relates to the use or incorporation of data in delivering the specific project or service. Do we know where the data obtained from? Do we have rights to use that data? Are there legislations, policies, or regulations that guide or dictate how that data can be used? What are the positive effects, negative impacts, and/or risks associated with our intended use of that data? Are we positioned to mitigate those risks?
  • Mature data governance creates organizations where the above considerations around data management and the ethical use and handling of data is routinely implemented across the business and in the rollout and delivery of projects and services.

Data Privacy & Security

  • Data governance supports the organization’s data privacy and security functions.
  • Key tools include the data classification policy and standards and defined roles around data ownership and data stewardship. These are vital for operationalizing data governance and supporting data privacy, security, and the ethical use and handling of data.
  • While some organizations may have a dedicated data security and privacy group, data governance provides an added level of oversight in this regard.
  • Some of the typical checks and balances include ensuring:
    • There are policies and procedures in place to restrict and monitor staff’s access to data (one common way this is done is according to job descriptions and responsibilities) and that these comply with relevant laws and regulations.
    • There’s a data classification scheme in place where data has been classified on a hierarchy of sensitivity (e.g. top secret, confidential, internal, limited, public).
    • The organization has a comprehensive data security framework, including administrative, physical, and technical procedures for addressing data security issues (e.g. password management and regular training).
    • Risk assessments are conducted, including an evaluation of risks and vulnerabilities related to intentional and unintentional misuse of data.
    • Policies and procedures are in place to mitigate the risks associated with incidents such as data breaches.
    • The organization regularly audits and monitors its data security.

Ethical Use & Handling of Data

Data governance will support your organization’s ethical use and handling of data by facilitating definition around important factors, such as:

  • What are the various data assets in the organization and what purpose(s) can they be used for? Are there any limitations?
  • Who is the related data owner? Who holds accountability for that data? Who will be answerable?
  • Where was the data obtained from? What is the intended use of that data? Do you have rights to use that data? Are there legislations, policies, or regulations that guide or dictate how that data can be used?
  • What are the positive effects, negative impacts, and/or risks associated with the use of that data?

Ethical Use & Handling of Data

  • Data governance serves as an enabler to the ethical use and handling of an organization’s data.
  • The Open Data Institute (ODI) defines data ethics as: “A branch of ethics that evaluates data practices with the potential to adversely impact on people and society – in data collection, sharing and use.”
  • Data ethics relates to good practice around how data is collected, used and shared. It’s especially relevant when data activities have the potential to impact people and society, whether directly or indirectly (Open Data Institute, 2019).
  • A failure to handle and use data ethically can negatively impact an organization’s direct stakeholders and/or the public at large, lead to a loss of trust and confidence in the organization's products and services, lead to financial loss, and impact the organization’s brand, reputation, and legal standing.
  • Data governance plays a vital role in building and managing your data assets, knowing what data you have, and knowing the limitations of that data. Data ownership, data stewardship, and your data governance decision-making body are key tenets and foundational components of your data governance. They enable an organization to define, categorize, and confidently make decisions about its data.

Step 2.2

Gauge Your Organization’s Current Data Culture

Activities

2.2.1 Gauge Your Organization’s Current Data Culture

This step will guide you through the following activities:

  • Conduct a data culture survey or leverage Info-Tech’s Data Culture Diagnostic to increase your understanding of your organization’s data culture

Outcomes of this step

  • An understanding of your organizational data culture

2.2.1 Gauge Your Organization’s Current Data Culture

Conduct a Data Culture Survey or Diagnostic

The objectives of conducting a data culture survey are to increase the understanding of the organization's data culture, your users’ appetite for data, and their appreciation for data in terms of governance, quality, accessibility, ownership, and stewardship. To perform a data culture survey:

  1. Identify members of the data user base, data consumers, and other key stakeholders for surveying.
  2. Conduct an information session to introduce Info-Tech’s Data Culture Diagnostic survey. Explain the objective and importance of the survey and its role in helping to understand the organization’s current data culture and inform the improvement of that culture.
  3. Roll out the Info-Tech Data Culture Diagnostic survey to the identified users and stakeholders.
  4. Debrief and document the results and scorecard in the Data Strategy Stakeholder Interview Guide and Findings document.

Input

  • Email addresses of participants in your organization who should receive the survey

Output

  • Your organization’s Data Culture Scorecard for understanding current data culture as it relates to the use and consumption of data
  • An understanding of whether data is currently perceived to be an asset to the organization

Materials

Screenshot of Data Culture Scorecard

Participants

  • Participants include those at the senior leadership level through to middle management, as well as other business stakeholders at varying levels across the organization
  • Data owners, stewards, and custodians
  • Core data users and consumers

Contact your Info-Tech Account Representative for details on launching a Data Culture Diagnostic.

Phase 3

Build a Target State Roadmap and Plan

Three circles are in the image that list the three phases and the main steps. Phase 3 is highlighted.

“Achieving data success is a journey, not a sprint.” Companies that set a clear course, with reasonable expectations and phased results over a period of time, get to the destination faster.” – Randy Bean, 2020

This phase will guide you through the following activities:

  • Build your Data Governance Roadmap
  • Develop a target state plan comprising of prioritized initiatives

This phase involves the following participants:

  • Data Governance Leadership
  • Data Owners/Data Stewards
  • Data Custodians
  • Data Governance Working Group(s)

Step 3.1

Formulate an Actionable Roadmap and Right-Sized Plan

This step will guide you through the following activities:

  • Build your data governance roadmap
  • Develop a target state plan comprising of prioritized initiatives

Outcomes of this step

  • A foundation for data governance initiative planning that’s aligned with the organization’s business architecture: value streams, business capability map, and strategy map

Build a right-sized roadmap

Formulate an actionable roadmap that is right sized to deliver value in your organization.

Key considerations:

  • When building your data governance roadmap, ensure you do so through an enterprise lens. Be cognizant of other initiatives that might be coming down the pipeline that may require you to align your data governance milestones accordingly.
  • Apart from doing your planning with consideration for other big projects or launches that might be in-flight and require the time and attention of your data governance partners, also be mindful of the more routine yet still demanding initiatives.
  • When doing your roadmapping, consider factors like the organization’s fiscal cycle, typical or potential year-end demands, and monthly/quarterly reporting periods and audits. Initiatives such as these are likely to monopolize the time and focus of personnel key to delivering on your data governance milestones.

Sample milestones:

Data Governance Leadership & Org Structure Definition

Define the home for data governance and other key roles around ownership and stewardship, as approved by senior leadership.

Data Governance Charter and Policies

Create a charter for your program and build/refresh associated policies.

Data Culture Diagnostic

Understand the organization’s current data culture, perception of data, value of data, and knowledge gaps.

Use Case Build and Prioritization

Build a use case that is tied to business capabilities. Prioritize accordingly.

Business Data Glossary/Catalog

Build and/or refresh the business’ glossary for addressing data definitions and standardization issues.

Tools & Technology

Explore the tools and technology offering in the data governance space that would serve as an enabler to the program. (e.g. RFI, RFP).

Recall: Info-Tech’s Data Governance Framework

An image of Info-Tech's Data Governance Framework

Build an actionable roadmap

Data Governance Leadership & Org Structure Division

Define key roles for getting started.

Use Case Build & Prioritization

Start small and then scale – deliver early wins.

Literacy Program

Start understanding data knowledge gaps, building the program, and delivering.

Tools & Technology

Make the available data governance tools and technology work for you.

Key components of your data governance roadmap

By now, you have assessed current data governance environment and capabilities. Use this assessment, coupled with the driving needs of your business, to plot your data Governance roadmap accordingly.

Sample data governance roadmap milestones:

  • Define data governance leadership.
  • Define and formalize data ownership and stewardship (as well as the role IT/data management will play as data custodians).
  • Build/confirm your business capability map and data domains.
  • Build business data use cases specific to business capabilities.
  • Define business measures/KPIs for the data governance program (i.e. metrics by use case that are relevant to business capabilities).
  • Data management:
    • Build your data glossary or catalog starting with identified and prioritized terms.
    • Define data domains.
  • Design and define the data governance operating model (oversight model definition, communication plan, internal marketing such as townhalls, formulate change management plan, RFP of data governance tool and technology options for supporting data governance and its administration).
  • Data policies and procedures:
    • Formulate, update, refresh, consolidate, rationalize, and/or retire data policies and procedures.
    • Define policy management and administration framework (i.e. roll-out, maintenance, updates, adherence, system to be used).
  • Conduct Info-Tech’s Data Culture Diagnostic or survey (across all levels of the organization).
  • Define and formalize the data literacy program (build modules, incorporate into LMS, plan lunch and learn sessions).
  • Data privacy and security: build data classification policy, define classification standards.
  • Enterprise projects and services: embed data governance in the organization’s PMO, conduct “Data Governance 101” for the PMO.

Defining data governance roles and organizational structure at Organization

The approach employed for defining the data governance roles and supporting organizational structure for .

Key Considerations:

  • The data owner and data steward roles are formally defined and documented within the organization. Their involvement is clear, well-defined, and repeatable.
  • There are data owners and data stewards for each data domain within the organization. The data steward role is given to someone with a high degree of subject matter expertise.
  • Data owners and data stewards are effective in their roles by ensuring that their data domain is clean and free of errors and that they protect the organization against data loss.
  • Data owners and data stewards have the authority to make final decisions on data definitions, formats, and standard processes that apply to their respective data sets. Data owners and data stewards have authority regarding who has access to certain data.
  • Data owners and data stewards are not from the IT side of the organization. They understand the lifecycle of the data (how it is created, curated, retrieved, used, archived, and destroyed) and they are well-versed in any compliance requirements as it relates to their data.
  • The data custodian role is formally defined and is given to the relevant IT expert. This is an individual with technical administrative and/or operational responsibility over data (e.g. a DBA).
  • A data governance steering committee exists and is comprised of well-defined roles, responsibilities, executive sponsors, business representatives, and IT experts.
  • The data governance steering committee works to provide oversight and enforce policies, procedures, and standards for governing data.
  • The data governance working group has cross-functional representation. This comprises business and IT representation, as well as project management and change management where applicable: data stewards, data custodians, business subject matter experts, PM, etc.).
  • Data governance meetings are coordinated and communicated about. The meeting agenda is always clear and concise, and meetings review pressing data-related issues. Meeting minutes are consistently documented and communicated.

Sample: Business capabilities to data owner and data stewards mapping for a selected data domain

Info-Tech Insight

Your organization’s value streams and the associated business capabilities require effectively governed data. Without this, you face elevated operational costs, missed opportunities, eroded stakeholder satisfaction, and exposure to increased business risk.

Enable business capabilities with data governance role definitions.

Sample: Business capabilities to data owner and data stewards mapping for a selected data domain

Consider your technology options:

Make the available data governance tools and technology work for you:

  • Data catalog
  • Business data glossary
  • Data lineage
  • Metadata management

Logos of data governance tools and technology.

These are some of the data governance tools and technology players. Check out SoftwareReviews for help making better software decisions.

Make the data steward the catalyst for organizational change and driving data culture

The data steward must be empowered and backed politically with decision-making authority, or the role becomes stale and powerless.

Ensuring compliance can be difficult. Data stewards may experience pushback from stakeholders who must deliver on the policies, procedures, and processes that the data steward enforces.

Because the data steward must enforce data processes and liaise with so many different people and departments within the organization, the data steward role should be their primary full-time job function – where possible.

However, in circumstances where budget doesn’t allow a full-time data steward role, develop these skills within the organization by adding data steward responsibilities to individuals who are already managing data sets for their department or line of business.

Info-Tech Tip

A stewardship role is generally more about managing the cultural change that data governance brings. This requires the steward to have exceptional interpersonal skills that will assist in building relationships across departmental boundaries and ensuring that all stakeholders within the organization believe in the initiative, understand the anticipated outcomes, and take some level of responsibility for its success.

Changes to organizational data processes are inevitable; have a communication plan in place to manage change

Create awareness of your data governance program. Use knowledge transfer to get as many people on board as possible.

Data governance initiatives must contain a strong organizational disruption component. A clear and concise communication strategy that conveys milestones and success stories will address the various concerns that business unit stakeholders may have.

By planning for and efficiently communicating any changes that a data governance initiative may bring, many initial issues can be resolved from the outset.

Governance recommendations will require significant business change. The redesign of a substantial number of data processes affecting various business units will require an overhaul of the organization’s culture, thought processes, and procedures surrounding its data. Preparing people for change well in advance will allow them to take the necessary steps to adapt and reduce potential confrontation.

Because a data governance initiative will involve data-driven business units across the organization, the governance team must present a compelling case for data governance to ensure acceptance of new processes, rules, guidelines, and technologies by all data producers and users.

Attempting to implement change without an effective communication plan can result in disagreements over data control and stalemates between stakeholder units. The recommendations of the governance group must reflect the needs of all stakeholders or there will be pushback.

Info-Tech Insight

Launching a data governance initiative is guaranteed to disrupt the culture of the organization. That disruption doesn’t have to be detrimental if you are prepared to manage the change proactively and effectively.

Create a common data governance vision that is consistently communicated to the organization

A data governance program should be an enterprise-wide initiative.

To create a strong vision for data governance, there must be participation from the business and IT. A common vision will articulate the state the organization wishes to achieve and how it will reach that state. Visioning helps to develop long-term goals and direction.

Once the vision is established, it must be effectively communicated to everyone, especially those who are involved in creating, managing, disposing, or archiving data.

The data governance program should be periodically refined. This will ensure the organization continues to incorporate best methods and practices as the organization grows and data needs evolve.

Info-Tech Tips

  • Use information from the stakeholder interviews to derive business goals and objectives.
  • Work to integrate different opinions and perspectives into the overall vision for data governance.
  • Brainstorm guiding principles for data and understand the overall value to the organization.

Develop a compelling data governance communications plan to get all departmental lines of business on board

A data governance program will impact all data-driven business units within the organization.

A successful data governance communications plan involves making the initiative visible and promoting staff awareness. Educate the team on how data is collected, distributed, and used, what internal processes use data, and how that data is used across departmental boundaries.

By demonstrating how data governance will affect staff directly, you create a deeper level of understanding across lines of business, and ultimately, a higher level of acceptance for new processes, rules, and guidelines.

A clear and concise communications strategy will raise the profile of data governance within the organization, and staff will understand how the program will benefit them and how they can share in the success of the initiative. This will end up providing support for the initiative across the board.

A proactive communications plan will:

  • Assist in overcoming issues with data control, stalemates between stakeholder units, and staff resistance.
  • Provide a formalized process for implementing new policies, rules, guidelines, and technologies, and managing organizational data.
  • Detail data ownership and accountability for decision making, and identify and resolve data issues throughout the organization.
  • Encourage acceptance and support of the initiative.

Info-Tech Tip

Focus on literacy and communication: include training in the communication plan. Providing training for data users on the correct procedures for updating and verifying the accuracy of data, data quality, and standardized data policies will help validate how data governance will benefit them and the organization.

Leverage the data governance program to communicate and promote the value of data within the organization

The data governance program is responsible for continuously promoting the value of data to the organization. The data governance program should seek a variety of ways to educate the organization and data stakeholders on the benefit of data management.

Even if data policies and procedures are created, they will be highly ineffective if they are not properly communicated to the data producers and users alike.

There needs to be a communication plan that highlights how the data producer and user will be affected, what their new responsibilities are, and the value of that change.

To learn how to manage organizational change, refer to Info-Tech’s Master Organizational Change Management Practices.

Understand what makes for an effective policy for data governance

It can be difficult to understand what a policy is, and what it is not. Start by identifying the differences between a policy and standards, guidelines, and procedures.

Diagram of an effective policy for data governance

The following are key elements of a good policy:

Heading Descriptions
Purpose Describes the factors or circumstances that mandate the existence of the policy. Also states the policy’s basic objectives and what the policy is meant to achieve.
Scope Defines to whom and to what systems this policy applies. Lists the employees required to comply or simply indicates “all” if all must comply. Also indicates any exclusions or exceptions, i.e. those people, elements, or situations that are not covered by this policy or where special consideration may be made.
Definitions Define any key terms, acronyms, or concepts that will be used in the policy. A standard glossary approach is sufficient.
Policy Statements Describe the rules that comprise the policy. This typically takes the form of a series of short prescriptive and proscriptive statements. Sub-dividing this section into sub-sections may be required depending on the length or complexity of the policy.
Non-Compliance Clearly describe consequences (legal and/or disciplinary) for employee non-compliance with the policy. It may be pertinent to describe the escalation process for repeated non-compliance.
Agreement Confirms understanding of the policy and provides a designated space to attest to the document.

Leverage myPolicies, Info-Tech’s web-based application for managing your policies and procedures

Most organizations have problems with policy management. These include:

  1. Policies are absent or out of date
  2. Employees largely unaware of policies in effect
  3. Policies are unmonitored and unenforced
  4. Policies are in multiple locations
  5. Multiple versions of the same policy exist
  6. Policies managed inconsistently across different silos
  7. Policies are written poorly by untrained authors
  8. Inadequate policy training program
  9. Draft policies stall and lose momentum
  10. Weak policy support from senior management

Technology should be used as a means to solve these problems and effectively monitor, enforce, and communicate policies.

Product Overview

myPolicies is a web-based solution to create, distribute, and manage corporate policies, procedures, and forms. Our solution provides policy managers with the tools they need to mitigate the risk of sanctions and reduce the administrative burden of policy management. It also enables employees to find the documents relevant to them and build a culture of compliance.

Some key success factors for policy management include:

  • Store policies in a central location that is well known and easy to find and access. A key way that technology can help communicate policies is by having them published on a centralized website.
  • Link this repository to other policies’ taxonomies of your organization. E.g. HR policies to provide a single interface for employees to access guidance across the organization.
  • Reassess policies annually at a minimum. myPolicies can remind you to update the organization’s policies at the appropriate time.
  • Make the repository searchable and easily navigable.
  • myPolicies helps you do all this and more.
myPolicies logo myPolicies

Enforce data policies to promote consistency of business processes

Data policies are short statements that seek to manage the creation, acquisition, integrity, security, compliance, and quality of data. These policies vary amongst organizations, depending on your specific data needs.

  • Policies describe what to do, while standards and procedures describe how to do something.
  • There should be few data policies, and they should be brief and direct. Policies are living documents and should be continuously updated to respond to the organization’s data needs.
  • The data policies should highlight who is responsible for the data under various scenarios and rules around how to manage it effectively.

Examples of Data Policies

Trust

  • Data Cleansing and Quality Policy
  • Data Entry Policy

Availability

  • Acceptable Use Policy
  • Data Backup Policy

Security

  • Data Security Policy
  • Password Policy Template
  • User Authorization, Identification, and Authentication Policy Template
  • Data Protection Policy

Compliance

  • Archiving Policy
  • Data Classification Policy
  • Data Retention Policy

Leverage data management-related policies to standardize your data management practices

Info-Tech’s Data Management Policy:

This policy establishes uniform data management standards and identifies the shared responsibilities for assuring the integrity of the data and that it efficiently and effectively serves the needs of the organization. This policy applies to all critical data and to all staff who may be creators and/or users of such data.

Info-Tech’s Data Entry Policy:

The integrity and quality of data and evidence used to inform decision making is central to both the short-term and long-term health of an organization. It is essential that required data be sourced appropriately and entered into databases and applications in an accurate and complete manner to ensure the reliability and validity of the data and decisions made based on the data.

Info-Tech’s Data Provenance Policy:

Create policies to keep your data's value, such as:

  • Only allow entry of data from reliable sources.
  • Employees entering and accessing data must observe requirements for capturing/maintaining provenance metadata.
  • Provenance metadata will be used to track the lifecycle of data from creation through to disposal.

Info-Tech’s Data Integration and Virtualization Policy:

This policy aims to assure the organization, staff, and other interested parties that data integration, replication, and virtualization risks are taken seriously. Staff must use the policy (and supporting guidelines) when deciding whether to integrate, replicate, or virtualize data sets.

Select the right mix of metrics to successfully supervise data policies and processes

Policies are only as good as your level of compliance. Ensure supervision controls exist to oversee adherence to policies and procedures.

Although they can be highly subjective, metrics are extremely important to data governance success.

  • Establishing metrics that measure the performance of a specific process or data set will:
    • Create a greater degree of ownership from data stewards and data owners.
    • Help identify underperforming individuals.
    • Allow the steering committee to easily communicate tailored objectives to individual data stewards and owners.
  • Be cautious when establishing metrics. The wrong metrics can have negative repercussions.
    • They will likely draw attention to an aspect of the process that doesn’t align with the initial strategy.
    • Employees will work hard and grow frustrated as their successes aren’t accurately captured.

Policies are great to have from a legal perspective, but unless they are followed, they will not benefit the organization.

  • One of the most useful metrics for policies is currency. This tracks how up to date the policy is and how often employees are informed about the policy. Often, a policy will be introduced and then ignored. Policies must be continuously reviewed by management and employees.
  • Some other metrics include adherence (including performance in tests for adherence) and impacts from non-adherence.

Review metrics on an ongoing basis with those data owners/stewards who are accountable, the data governance steering committee, and the executive sponsors.

Establish data standards and procedures for use across all organizational lines of business

A data governance program will impact all data-driven business units within the organization.

  • Data management procedures are the methods, techniques, and steps to accomplish a specific data objective. Creating standard data definitions should be one of the first tasks for a data governance steering committee.
  • Data moves across all departmental boundaries and lines of business within the organization. These definitions must be developed as a common set of standards that can be accepted and used enterprise wide.
  • Consistent data standards and definitions will improve data flow across departmental boundaries and between lines of business.
  • Ensure these standards and definitions are used uniformly throughout the organization to maintain reliable and useful data.

Data standards and procedural guidelines will vary from company to company.

Examples include:

  • Data modeling and architecture standards.
  • Metadata integration and usage procedures.
  • Data security standards and procedures.
  • Business intelligence standards and procedures.

Info-Tech Tip

Have a fundamental data definition model for the entire business to adhere to. Those in the positions that generate and produce data must follow the common set of standards developed by the steering committee and be accountable for the creation of valid, clean data.

Changes to organizational data processes are inevitable; have a communications plan in place to manage change

Create awareness of your data governance program, using knowledge transfer to get as many people on board as possible.

By planning for and efficiently communicating any changes that a data governance initiative may bring, many initial issues can be resolved from the outset.

Governance recommendations will require significant business change. The redesign of a substantial number of data processes affecting various business units will require an overhaul of the organization’s culture, thought processes, and procedures surrounding its data. Preparing people for change well in advance will allow them to take the necessary steps to adapt and reduce potential confrontation.

Because a data governance initiative will involve data-driven business units across the organization, the governance team must present a compelling case for data governance to ensure acceptance of new processes, rules, guidelines, and technologies by all data producers and users.

Attempting to implement change without an effective communications plan can result in disagreements over data control and stalemates between stakeholder units. The recommendations of the governance group must reflect the needs of all stakeholders or there will be pushback.

Data governance initiatives will very likely bring about a level of organizational disruption. A clear and concise communications strategy that conveys milestones and success stories will address the various concerns that business unit stakeholders may have.

Info-Tech Tip

Launching a data governance program will bring with it a level of disruption to the culture of the organization. That disruption doesn’t have to be detrimental if you are prepared to manage the change proactively and effectively.

Additional Support

If you would like additional support, have our analysts guide you through other phases as part of an Info-Tech Workshop.

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Contact your account representative for more information.

workshops@infotech.com 1-888-670-8889

To accelerate this project, engage your IT team in an Info-Tech workshop with an Info-Tech analyst team. Info-Tech analysts will join you and your team at your location or welcome you to Info-Tech’s historic Toronto office to participate in an innovative onsite workshop.

The following are sample activities that will be conducted by Info-Tech analysts with your team:

Screenshot of example data governance strategy map.

Build Your Business and User Context

Work with your core team of stakeholders to build out your data governance strategy map, aligning data governance initiatives with business capabilities, value streams, and, ultimately, your strategic priorities.

Screenshot of Data governance roadmap

Formulate a Plan to Get to Your Target State

Develop a data governance future state roadmap and plan based on an understanding of your current data governance capabilities, your operating environment, and the driving needs of your business.

Related Info-Tech Research

Build a Robust and Comprehensive Data Strategy

Key to building and fostering a data-driven culture.

Create a Data Management Roadmap

Streamline your data management program with our simplified framework.

The First 100 Days as CDO

Be the voice of data in a time of transformation.

Research Contributors

Name Position Company
David N. Weber Executive Director - Planning, Research and Effectiveness Palm Beach State College
Izabela Edmunds Information Architect Mott MacDonald
Andy Neill Practice Lead, Data & Analytics Info-Tech Research Group
Dirk Coetsee Research Director, Data & Analytics Info-Tech Research Group
Graham Price Executive Advisor, Advisory Executive Services Info-Tech Research Group
Igor Ikonnikov Research Director, Data & Analytics Info-Tech Research Group
Jean Bujold Senior Workshop Delivery Director Info-Tech Research Group
Rajesh Parab Research Director, Data & Analytics Info-Tech Research Group
Reddy Doddipalli Senior Workshop Director Info-Tech Research Group
Valence Howden Principal Research Director, CIO Info-Tech Research Group

Bibliography

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Allott, Joseph, et al. “Data: The next wave in forestry productivity.” McKinsey & Company, 27 Oct. 2020. Accessed 25 June 2021.

Bean, Randy. “Why Culture Is the Greatest Barrier to Data Success.” MIT Sloan Management Review, 30 Sept. 2020. Accessed 25 June 2021.

Brence, Thomas. “Overcoming the Operationalization Challenge with Data Governance at New York Life.” Informatica, 18 March 2020. Accessed 25 June 2021.

Bullmore, Simon, and Stuart Coleman. “ODI Inside Business – a checklist for leaders.” Open Data Institute, 19 Oct. 2020. Accessed 25 June 2021.

Canadian Institute for Health Information. “Developing and implementing accurate national standards for Canadian health care information.” Canadian Institute for Health Information. Accessed 25 June 2021.

Carruthers, Caroline, and Peter Jackson. “The Secret Ingredients of the Successful CDO.” IRM UK Connects, 23 Feb. 2017.

Dashboards. “Useful KPIs for Healthy Hospital Quality Management.” Dashboards. Accessed 25 June 2021.

Dashboards. “Why (and How) You Should Improve Data Literacy in Your Organization Today.” Dashboards. Accessed 25 June 2021.

Datapine. “Healthcare Key Performance Indicators and Metrics.” Datapine. Accessed 25 June 2021.

Datapine. “KPI Examples & Templates: Measure what matters the most and really impacts your success.” Datapine. Accessed 25 June 2021.

Diaz, Alejandro, et al. “Why data culture matters.” McKinsey Quarterly, Sept. 2018. Accessed 25 June 2021.

Everett, Dan. “Chief Data Officer (CDO): One Job, Four Roles.” Informatica, 9 Sept. 2020. Accessed 25 June 2021.

Experian. “10 signs you are sitting on a pile of data debt.” Experian. Accessed 25 June 2021.

Fregoni, Silvia. “New Research Reveals Why Some Business Leaders Still Ignore the Data.” Silicon Angle, 1 Oct. 2020.

Informatica. Holistic Data Governance: A Framework for Competitive Advantage. Informatica, 2017. Accessed 25 June 2021.

Knight, Michelle. “What Is a Data Catalog?” Dataversity, 28 Dec. 2017. Web.

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McDonagh, Mariann. “Automating Data Governance.” Erwin, 29 Oct. 2020. Accessed 25 June 2021.

NewVantage Partners. Data-Driven Business Transformation: Connecting Data/AI Investment to Business Outcomes. NewVantage Partners, 2020. Accessed 25 June 2021.

Olavsrud, Thor. “What is data governance? A best practices framework for managing data assets.” CIO.com, 18 March 2021. Accessed 25 June 2021.

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Open Data Institute. “The UK National Data Strategy 2020: doing data ethically.” Open Data Institute, 17 Nov. 2020. Accessed 25 June 2021.

Open Data Institute. “What is the Data Ethics Canvas?” Open Data Institute, 3 July 2019. Accessed 25 June 2021.

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Petzold, Bryan, et al. “Designing data governance that delivers value.” McKinsey & Company, 26 June 2020. Accessed 25 June 2021.

Smaje, Kate. “How six companies are using technology and data to transform themselves.” McKinsey & Company, 12 Aug. 2020. Accessed 25 June 2021.

Talend. “The Definitive Guide to Data Governance.” Talend. Accessed 25 June 2021.

“The Powerfully Simple Modern Data Catalog.” Atlan, 2021. Web.

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Waller, David. “10 Steps to Creating a Data-Driven Culture.” Harvard Business Review, 6 Feb. 2020. Accessed 25 June 2021.

“What is the Difference Between A Business Glossary, A Data Dictionary, and A Data Catalog, and How Do They Play A Role In Modern Data Management?” Analytics8, 23 June 2021. Web.

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Windheuser, Christoph, and Nina Wainwright. “Data in a Modern Digital Business.” Thoughtworks, 12 May 2020. Accessed 25 June 2021.

Wright, Tom. “Digital Marketing KPIs - The 12 Key Metrics You Should Be Tracking.” Cascade, 3 March 2021. Accessed 25 June 2021.

Define Your Digital Business Strategy

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  • Your organizational digital business strategy sits on the shelf because it fails to guide implementation.
  • Your organization has difficulty adapting new technologies or rethinking their existing business models.
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  • Your management team lacks a framework to rethink how your organization delivers value today, which causes annual planning to become an ideation session that lacks focus.

Our Advice

Critical Insight

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Impact and Result

  • Design a strategy that applies innovation to your business model, streamline and transform processes, and make use of technologies to enhance interactions with customers and employees.
  • Use digital for transforming non-routine cognitive activities and for derisking key elements of the value chain.
  • Create a balanced roadmap that improves digital maturity and prepares you for long-term success in a digital economy.

Define Your Digital Business Strategy Research & Tools

Besides the small introduction, subscribers and consulting clients within this management domain have access to:

1. Digital Business Strategy Deck – A step-by-step document that walks you through how to identify top value chains and a digitally enabled growth opportunity, transform stakeholder journeys, and build a digital transformation roadmap.

This blueprint guides you through a value-driven approach to digital transformation that allows you to identify what aspects of the business to transform, what technologies to embrace, what processes to automate, and what new business models to create. This approach to digital transformation unifies digital possibilities with your customer experiences.

  • Define Your Digital Business Strategy – Phases 1-4

2. Digital Business Strategy Workbook – A tool to guide you in planning and prioritizing projects to build an effective digital business strategy.

This tool guides you in planning and prioritizing projects to build an effective digital business strategy. Key activities include conducting a horizon scan, conducting a journey mapping exercise, prioritizing opportunities from a journey map, expanding opportunities into projects, and lastly, building the digital transformation roadmap using a Gantt chart visual to showcase project execution timelines.

  • Digital Strategy Workbook

3. Digital Business Strategy Final Report Template – Use this template to capture the synthesized content from outputs of the activities.

This deck is a visual presentation template for this blueprint. The intent is to capture the contents of the activities in a presentation PowerPoint. It uses sample data from “City of X” to demonstrate the digital business strategy.

  • Digital Business Strategy Final Report Template
[infographic]

Workshop: Define Your Digital Business Strategy

Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

1 Identify Two Existing Value Chains

The Purpose

Understand how your organization creates value today.

Key Benefits Achieved

Identify opportunities for digital transformation in how you currently deliver value today.

Activities

1.1 Validate business context.

1.2 Assess business ecosystem.

1.3 Identify and prioritize value streams.

1.4 Break down value stream into value chains.

Outputs

Business context

Overview of business ecosystem

Value streams and value chains

2 Identify a Digitally Enabled Growth Opportunity

The Purpose

Leverage strategic foresight to evaluate how complex trends can evolve over time and identify opportunities to leapfrog competitors.

Key Benefits Achieved

Identify a leapfrog idea to sidestep competitors.

Activities

2.1 Conduct a horizon scan.

2.2 Identify leapfrog ideas.

2.3 Identify impact to existing or new value chains.

Outputs

One leapfrog idea

Corresponding value chain

3 Transform Stakeholder Journeys

The Purpose

Design a journey map to empathize with your customers and identify opportunities to streamline or enhance existing and new experiences.

Key Benefits Achieved

Identify a unified view of customer experience.

Identify opportunities to automate non-routine cognitive tasks.

Identify gaps in value delivery.

Improve customer journey.

Activities

3.1 Identify stakeholder persona.

3.2 Identify journey scenario.

3.3 Conduct one journey mapping exercise.

3.4 Identify opportunities to improve stakeholder journey.

3.5 Break down opportunities into projects.

Outputs

Stakeholder persona

Stakeholder scenario

Journey map

Journey-based projects

4 Build a Digital Transformation Roadmap

The Purpose

Build a customer-centric digital transformation roadmap.

Key Benefits Achieved

Keep your team on the same page with key projects, objectives, and timelines.

Activities

4.1 Prioritize and categorize initiatives.

4.2 Build roadmap.

Outputs

Digital goals

Unified roadmap

Further reading

Define Your Digital Business Strategy

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Dana Daher
Senior Research Analyst

To survive one of the greatest economic downturns since the Great Depression, organizations had to accelerate their digital transformation by engaging with the Digital Economy. To sustain growth and thrive as the pandemic eases, organizations must focus their attention on building business resilience by transforming how they deliver value today.
This requires a value-driven approach to digital transformation that is capable of identifying what aspects of the business to transform, what technologies to embrace, what processes to automate, and what new business models to create. And most importantly, it needs to unify digital possibilities with your customer experiences.
If there was ever a time for an organization to become a digital business, it is today.

Executive Summary

Your Challenge

  • Your organization has difficulty adapting new technologies or rethinking the existing business models.
  • Your management lacks a framework to rethink how your organization delivers value today, which causes annual planning to become an ideation session that lacks focus.
  • There is uncertainty on how to meet evolving customer needs and how to compete in a digital economy.

Common Obstacles

  • Your organization might approach digital transformation as if we were still in 2019, not recognizing that the pandemic resulted in a major shift to an end-to-end digital economy.
  • Your senior-most leadership thinks digital is "IT's problem" because digital is viewed synonymously with technology.
  • On the other hand, your IT team lacks the authority to make decisions without the executives’ involvement in the discussion around digital.

Info-Tech’s Approach

  • Design a strategy that applies innovation to your business model, streamline and transform processes, and make use of technologies to enhance interactions with customers and employees.
  • Use digital for transforming non-routine cognitive activities and for de-risking key elements of the value chain.
  • Create a balanced roadmap that improves digital maturity and prepares you for long-term success in a digital economy.

Info-Tech Insight

After a major crisis, focus on restarting the growth engine and bolstering business resilience.

Your digital business strategy aims to transform the business

Digital Business Strategy

  • Looks for ways to transform the business by identifying what technologies to embrace, what processes to automate, and what new business models to create.
  • Unifies digital possibilities with your customer experiences.
  • Accountability lies with the executive leadership.
  • Must involve cross-functional participation from senior management from the different areas of the organization.

IT Strategy

  • Aims to identify how to change, fix, or improve technology in support of the organization’s business strategy.
  • Accountability lies with the CIO.
  • Must involve IT management and gather strategic input from the business.

Becoming a digital business

Automate tasks to free up time for innovation.

Business activities (tasks, procedures, and processes, etc.) are used to create, sell, buy, and deliver goods and services.

When we convert information into a readable format used by computers, we call this digitization (e.g. converting paper into digital format). When we convert these activities into a format to be processed by a computer, we have digitalization (e.g. scheduling appointments online).

These two processes alter how work takes place in an organization and form the foundation of the concept digital transformation.

We maintain that digital transformation is all about becoming a “digital business” – an organization that performs more than 66% of all work activities via executable code.

As organizations take a step closer to this optimal state, new avenues are open to identify advances to promote growth, enhance customer experiences, secure sustainability, drive operational efficiencies, and unearth potential future business ventures.

Key Concepts:

Digital: The representation of a physical item in a format used by computers

Digitization: Conversion of information and processes into a digital format

Digitalization: Conversion of information into a format to be processed by a computer

Why transform your business?

COVID-19 has irrefutably changed livelihoods, businesses, and the economy. During the pandemic, digital tools have acted as a lifeline, helping businesses and economies survive, and in the process, have acted as a catalyst for digital transformation.

As organizations continue to safeguard business continuity and financial recovery, in the long term, recovery won’t be enough.

Although many pandemic/recession recovery periods have occurred before, this next recovery period will present two first-time challenges no one has faced before. We must find ways to:

  • Recover from the COVID-19 recession.
  • Compete in a digital economy.

To grow and thrive in this post-pandemic world, organizations must provide meaningful and lasting changes to brace for a future defined by digital technologies. – Dana Daher, Info-Tech Research Group

We are amid an economic transformation

What we are facing today is a paradigm shift transforming the ways in which we work, live, and relate to one another.

In the last 60 years alone, performance and productivity have been vastly improved by IT in virtually all economic activities and sectors. And today, digital technologies continue to advance IT's contribution even further by bringing unprecedented insights into economic activities that have largely been untouched by IT.

As technological innovation and the digitalization of products and services continue to support economic activities, a fundamental shift is occurring that is redefining how we live, work, shop, and relate to one another.

These rapid changes are captured in a new 21st century term:

The Digital Economy.

90% of CEOs believe the digital economy will impact their industry. But only 25% have a plan in place. – Paul Taylor, Forbes, 2020

Analyst Perspective

Become a Digital Business

this is a picture of Research Fellow, Kenneth McGee

Kenneth McGee
Research Fellow

Today, the world faces two profoundly complex, mega-challenges simultaneously:

  1. Ending the COVID-19 pandemic and recession.
  2. Creating strategies for returning to business growth.

Within the past year, healthcare professionals have searched for and found solutions that bring real hope to the belief the global pandemic/recession will soon end.

As progress towards ending COVID-19 continues, business professionals are searching for the most effective near-term and long-term methods of restoring or exceeding the rates of growth they were enjoying prior to 2020.

We believe developing a digital business strategy can deliver cost savings to help achieve near-term business growth while preparing an enterprise for long-term business growth by effectively competing within the digital economy of the future.

The Digital Economy

The digital economy refers to a concept in which all economic activity is facilitated or managed through digital technologies, data, infrastructure, services, and products (OECD, 2020).

The digital economy captures decades of digital trends including:

  • Declining enterprise computing costs
  • Improvements in computing power and performance; unprecedent analytic capabilities
  • Rapid growth in network speeds, affordability, and geographic reach
  • High adoption rates of PCs, mobile, and other computing devices

These trends among others have set the stage to permanently alter how buying and selling will take place within and between local, regional, national, and international economies.

The emerging digital economy concept is so compelling that the world economists, financial experts, and others are currently investigating how they must substantially rewrite the rules governing how taxes, trade, tangible and intangible assets, and countless other financial issues will be assessed and valued in a digital economy.

Download Info-Tech’s Digital Economy Report

Signals of Change

60%
of People on Earth Use the Internet
(DataReportal, 2021)
20%
of Global Retail Sales Performed via E-commerce
(eMarketer, 2021)
6.64T
Global Business-to-Business
E-commerce Market
(Derived from The Business Research Company, 2021)
9.6%
of US GDP ($21.4T) accounted for by the digital economy ($2.05T)
(Bureau of Economic Analysis, 2021)

The digital economy captures technological developments transforming the way in which we live, work, and socialize

Technological evolution

this image contains a timeline of technological advances, from computers and information technology, to the digital economy of the future

Info-Tech’s approach to digital business strategy

A path to thrive in a digital economy.

  1. Identify top value chains to be transformed
  2. Identify a digitally enabled growth opportunity
  3. Transform stakeholder journeys
  4. Build a digital transformation roadmap

Info-Tech Insight

Pre-pandemic digital strategies have been primarily focused on automation. However, your post-pandemic digital strategy must focus on driving resilience for growth opportunities.

The Info-Tech difference:

  • Understand how your organization creates value today to identify opportunities for digital transformation.
  • Leverage strategic foresight to evaluate how complex trends can evolve over time and identify opportunities to leapfrog competitors.
  • Design a journey map to empathize with your customers and identify opportunities to streamline or enhance existing and new experiences.
  • Create a balanced roadmap that improves digital maturity and prepares you for long-term success in a digital economy.

A digital transformation starts by transforming how you deliver value today

As digital transformation is an effort to transform how you deliver value today, it is important to understand the different value-generating activities that deliver an outcome for and from your customers.

We do this by looking at value streams –which refer to the specific set of activities an industry player undertakes to create and capture value for and from the end consumer (and so the question to ask is, how do you make money as an organization?).

Our approach helps you to digitally transform those value streams that generate the most value for your organization.

Higher Education Value stream

Recruitment → Admission → Student Enrolment → Instruction & Research → Graduation → Advancement

Local Government Value Stream

Sustain Land, Property, and the Environment → Facilitate Civic Engagement → Protect Local Health and Safety → Grow the Economy → Provide Regional Infrastructure

Manufacturing Value Stream

Design Product → Produce Product → Sell Product

Visit Info-Tech’s Industry Coverage Research to identify your industry’s value streams

Assess your external environment to identify new value generators

Assessing your external environment allows you to identify trends that will have a high impact on how you deliver value today.

Traditionally, a PESTLE analysis is used to assess the external environment. While this is a helpful tool, it is often too broad as it identifies macro trends that are not relevant to an organization's addressable market. That is because not every factor that affects the macro environment (for example, the country of operation) affects a specific organization’s industry in the same way.

And so, instead of simply assessing the macro environment and trying to project its evolution along the PESTLE factors, we recommend to:

  • Conduct a PESTLE first and deduce, from the analysis, what are possible shifts in six characteristics of an organization’s industry, or
  • Proceed immediately with identifying evolutionary trends that impact the organization’s direct market.

the image depicts the relationship of factors from the Macro Environment, to the Industry/Addressable Market, to the Organization. the macro environmental factors are Political; Economic; Social; Technological; Legal; and Environmental. the Industry/addressable market factors are the Customer; Talent; Regulation; technology and; Supply chain.

Info-Tech Insight

While PESTLE is helpful to scan the macro environment, the analysis often lacks relevance to an organization’s industry.

An analysis of evolutionary shifts in five industry-specific characteristics would be more effective for identifying trends that impact the organization

A Market Evolution Trend Analysis (META) identifies changes in prevailing market conditions that are directly relevant to an organization’s industry, and thus provides some critical input to the strategy design process, since these trends can bring about strategic risks or opportunities.
Shifts in these five characteristics directly impact an organization:

ORGANIZATION

  • Customer Expectations
  • Talent Availability
  • Regulatory System
  • Supply Chain Continuity
  • Technological Landscape

Capture existing and new value generators through a customer journey map

As we prioritize value streams, we break them down into value chains – that is the “string” of processes that interrelate that work.

However, once we identify these value chains and determine what parts we wish to digitally transform, we take on the perspective of the user, as the way they interact with your products and services will be different to the view of those within the organization who implement and provide those services.

This method allows us to build an empathetic and customer-centric lens, granting the capability to uncover challenges and potential opportunities. Here, we may define new experiences or redesign existing ones.

This image contains an example of how a school might use a value chain and customer journey map. the value streams listed include: Recruitment; Admission; Student Enrolment; Instruction& Research; Graduation; and Advancement. the Value chain for the Instruction and Research Value stream. The value chain includes: Research; Course Creation, Delivery, and assessment. The Customer journey map for curricula delivery includes: Understanding the needs of students; Construct the course material; Deliver course material; Conduct assessment and; Upload Grades into system

A digital transformation is not just about customer journeys but also about building business resilience

Pre-pandemic, a digital transformation was primarily focused around improving customer experiences. Today, we are facing a paradigm shift in the way in which we capture the priorities and strategies for a digital transformation.

As the world grows increasingly uncertain, organizations need to continue to focus on improving customer experience while simultaneously protecting their enterprise value.

Ultimately, a digital transformation has two purposes:

  1. The classical model – whereby there is a focus on improving digital experiences.
  2. Value protection or the reduction of enterprise risk by systematically identifying how the organization delivers value and digitally transforming it to protect future cashflows and improve the overall enterprise value.
Old Paradigm New Paradigm
Predictable regulatory changes with incremental impact Unpredictable regulatory changes with sweeping impact
Reluctance to use digital collaboration Wide acceptance of digital collaboration
Varied landscape of brick-and-mortar channels Last-mile consolidation
Customers value brand Customers value convenience/speed of fulfilment
Intensity of talent wars depends on geography Broadened battlefields for the war for talent
Cloud-first strategies Cloud-only strategies
Physical assets Aggressive asset decapitalization
Digitalization of operational processes Robotization of operational processes
Customer experience design as an ideation mechanism Business resilience for value protection and risk reduction

Key deliverable:

Digital Business Strategy Presentation Template

A highly visual and compelling presentation template that enables easy customization and executive-facing content.

three images are depicted, which contain slides from the Digital Business Strategy presentation template, which will be available in 2022.

*Coming in 2022

Blueprint deliverables

The Digital Business Strategy Workbook supports each step of this blueprint to help you accomplish your goals:

Initiative Prioritization

A screenshot from the Initiative Prioritization blueprint is depicted, no words are legible in the image.

Use the weighted scorecard approach to evaluate and prioritize your opportunities and initiatives.

Roadmap Gantt Chart

A screenshot from the Roadmap Gantt Chart blueprint is depicted, no words are legible in the image.

Populate your Gantt chart to visually represent your key initiative plan over the next 12 months.

Journey Mapping Workbook

A screenshot from the Journey Mapping Workbook blueprint is depicted, no words are legible in the image.

Populate the journey maps to evaluate a user experience over its end-to-end journey.

Info-Tech offers various levels of support to best suit your needs

DIY Toolkit

“Our team has already made this critical project a priority, and we have the time and capability, but some guidance along the way would be helpful.”

Guided Implementation

“Our team knows that we need to fix a process, but we need assistance to determine where to focus. Some check-ins along the way would help keep us on track.”

Workshop

“We need to hit the ground running and get this project kicked off immediately. Our team has the ability to take this over once we get a framework and strategy in place.”

Consulting

“Our team does not have the time or the knowledge to take this project on. We need assistance through the entirety of this project.”

Diagnostics and consistent frameworks used throughout all four options

Guided Implementation

What does a typical GI on this topic look like?

Phase 0 Phase 1 Phase 2 Phase 3 Phase 4
Call #1:
Discuss business context and customize your organization’s capability map.
Call #2:
Assess business ecosystem.
Call #3:
Perform horizon scanning and trends identification.
Call #5:
Identify stakeholder personas and scenarios.
Call #7:
Discuss initiative generation and inputs into roadmap.
Call #3:
Identify how your organization creates value.
Call #4:
Discuss value chain impact.
Call #6:
Complete journey mapping exercise.
Call #8:
Summarize results and plan next steps.

A Guided Implementation (GI) is a series of calls with an Info-Tech analyst to help implement our best practices in your organization.
A typical GI is between 8 to 12 calls over the course of 2 to 4 months.

Workshop Requirements

Business Inputs

Gather business strategy documents and find information on:

  • Business goals
  • Current transformation initiatives
  • Business capabilities to create or enhance
  • Identify top ten revenue and expense generators
  • Identify stakeholders

Interview the following stakeholders to uncover business context information:

  • CEO
  • CIO

Download the Business Context Discovery Tool

Optional Diagnostic

  • Assess your digital maturity (Concierge Service)

Visit Assess Your Digital Maturity

Phase 1

Identify top value chains to be transformed

  • Understand the business
  • Assess your business ecosystem
  • Identify two value chains for transformation

This phase will walk you through the following activities:

Understand how your organization delivers value today and identify value chains to be transformed.

This phase involves the following participants:

A cross-functional cohort across all levels of the organization.

Outcomes

  • Business ecosystem
  • Existing value chains to be transformed

Step 1.1

Understand the business

Activities

  • Review business documents.

Identify top value chains to be transformed

This step will walk you through the following activities:

In this section you will gain an understanding of the business context for your strategy.

This step involves the following participants:

A cross-functional cohort across levels in the organization.

Outcomes of this step

Business Context

Understand the business context

Understanding the business context is a must for all strategic initiatives. A pre-requisite to all strategic planning should be to elicit the business context from your business stakeholders.

Inputs Document(s)/ Method Outputs
Key stakeholders Strategy Document Stakeholders that are actively involved in, affected by or influence outcome of the organization, e.g. employers, customers, vendors.
Vision and mission of the organization Website Strategy Document What the organization wants to achieve and how it strives to accomplish those goals.
Business drivers CEO Interview Inputs and activities that drive the operational and financial results of the organization.
Key targets CEO Interview Quantitative benchmarks to support strategic goals, e.g. double the enterprise EBITD, improve top-of-mind brand awareness by 15%,
Strategic investment goals CFO Interview
Digital Strategy
Financial investments corresponding with strategic objectives of the organization, e.g. geographic expansion, digital investments.
Top three value-generating lines of business Financial Document Identification of your top three value-generating products and services or lines of business.
Goals of the organization over the next 12 months Strategy Document
Corporate Retreat Notes
Strategic goals to support the vision, e.g. hire 100 new sales reps, improve product management and marketing.
Top business initiatives over the next 12 months Strategy Document
CEO Interview
Internal campaigns to support strategic goals, e.g. invest in sales team development, expand the product innovation team.
Business model Strategy Document Products or services that the organization plans to sell, the identified market and customer segments, price points, channels and anticipated expenses.
Competitive landscape Internal Research Analysis Who your typical or atypical competitors are.

1.1 Understand the business context

Objective: Elicit the business context with a careful review of business and strategy documents.

  1. Gather the strategy creation team and review your business context documents. This includes business strategy documents, interview notes from executive stakeholders, and other sources for uncovering the business strategy.
  2. Brainstorm in smaller groups answers to the question you were assigned:
    • What are the strengths and weaknesses of the organization?
    • What are some areas of improvement or opportunity?
    • What does it mean to have a digital business strategy?
  3. Discuss the questions above with participants and document key findings. Share with the group and work through the balanced scorecard questions to complete this exercise.
  4. Document your findings.

Assess your digital readiness with Info-Tech’s Digital Maturity Assessment

Input

  • Business Strategy Documents
  • Executive Stakeholder Interviews

Output

  • Business Context Information

Materials

  • Collaboration/ Brainstorming Tool (whiteboard, flip chart, digital equivalent)

Participants

  • Executive Team

Step 1.2

Assess your business ecosystem

Activities

  • Identify disruptors and incumbents.

Info-Tech Insight

Your digital business strategy cannot be formulated without a clear vision of the evolution of your industry.

Identify top value chains to be transformed

This step will walk you through the following activities:

In this section, we will assess who the incumbents and disruptors are in your ecosystem and identify who your stakeholders are.

This step involves the following participants:

A cross-functional cohort across levels in the organization.

Outcomes of this step

Business Ecosystem

Assess your business ecosystem

Understand the nature of your competition.

Learn what your competitors are doing.

To survive, grow, or transform in today's digital era, organizations must first have a strong pulse on their business ecosystem. Learning what your competitors are doing to grow their bottom line is key to identifying how to grow your own. Start by understanding who the key incumbents and disruptors in your industry are to identify where your industry is heading.

Incumbents: These are established leaders in the industry that possess the largest market share. Incumbents often focus their attention to their most demanding or profitable customers and neglect the needs of those down market.

Disruptors: Disruptors are primarily new entrants (typically startups) that possess the ability to displace the existing market, industry, or technology. Disruptors are often focused on smaller markets that the incumbents aren’t focused on. (Clayton Christenson, 1997)

An image is shown demonstrating the relationship within an industry between incumbents, disruptors, and the organization. The incumbents are represented by two large purple circles. The disruptors are represented by 9 smaller blue circles, which represent smaller individual customer bases, but overall account for a larger portion of the industry.

’Disruption’ specifically refers to what happens when the incumbents are so focused on pleasing their most profitable customers that they neglect or misjudge the needs of their other segments.– Ilan Mochari, Inc., 2015

Example Business Ecosystem Analysis

Business Target Market & Customer Product/Service & Key Features Key Differentiators Market Positioning
University XYZ
  • Local Students
  • Continuous Learner
  • Certificate programs
  • Associate degrees
  • Strong engineering department with access to high-quality labs
  • Strong community impact
Affordable education with low tuition cost and access to bursaries & scholarships.
University CDE University CDE
  • Local students
  • International students
  • Continuous learning students
  • Continuous learning offerings (weekend classes)
  • Strong engineering program
  • Strong continuous learning programs
Outcome focused university with strong co-ops/internship programs and career placements for graduates
University MNG
  • Local students
  • Non degree, freshman and continuous learning adults
  • Associate degrees
  • Certificate programs (IT programs)
  • Dual credit program
  • More locations/campuses
  • Greater physical presence
  • High web presence
Nurturing university with small student population and classroom sizes. University attractive to adult learners.
Disruptors Online Learning Company EFG
  • Full-time employees & executives– (online presence important)
  • Shorter courses
  • Full-time employees & executives– (online presence important)
Competitive pricing with an open acceptance policy
University JKL Online Credential Program
  • High school
  • University students
  • Adult learners
  • Micro credentials
  • Ability to acquire specific skills
Borderless and free (or low cost) education

1.2 Understand your business ecosystem

Objective: Identify the incumbents and disruptors in your business ecosystem.

  1. Identify the key incumbents and disruptors in your business ecosystem.
    • Incumbents: These are established leaders in the industry that possess the largest market share.
    • Disruptors: Disruptors are primarily new entrants (startups) that possess the ability to displace the existing market, industry, or technology.
  2. Identify target market and key customers. Who are the primary beneficiaries of your products or service offerings? Your key customers are those who keep you in business, increase profits, and are impacted by your operations.
  3. Identify what their core products or services are. Assess what core problem their products solve for key customers and what key features of their solution support this.
  4. Assess what the competitors' key differentiators are. There are many differentiators that an organization can have, examples include product, brand, price, service, or channel.
  5. Identify what the organization’s value proposition is. Why do customers come to them specifically? Leverage insights from the key differentiators to derive this.
  6. Finally, assess how your organization derives value relative to your competitors.

Input

  • Market Assessment

Output

  • Key Incumbents and Disruptors

Materials

  • Collaboration/ Brainstorming Tool (whiteboard, flip chart, digital equivalent)

Participants

  • Executive Team

Step 1.3

Value-chain prioritization

Activities

  • Identify and prioritize value chains for innovation.

Identify top value chains to be transformed

This step will walk you through the following activities:

Identify and prioritize how your organization currently delivers value today and identify value chains to be transformed.

This step involves the following participants:

A cross-functional cohort across levels in the organization.

Outcomes of this step

Prioritized Value Chains

Determine what value the organization creates

Identify areas for innovation.

Value streams and value chains connect business goals to the organization’s value realization activities. They enable an organization to create and capture value in the market place by engaging in a set of interconnected activities. Those activities are dependent on the specific industry segment an organization operates within.

Different types of value your organization creates

This an example of a value chain which a school would use to analyze how their organization creates value. The value streams listed include: Recruitment; Admission; Student Enrolment; Instruction& Research; Graduation; and Advancement. the Value chain for the Student enrolment stream is displayed. The value chain includes: Matriculation; Enrolment into a Program and; Unit enrolment.

Value Streams

A value stream refers to the specific set of activities an industry player undertakes to create and capture value for and from the end consumer.

Value Chains

A value chain is a ”string” of processes within a company that interrelate and work together to meet market demand. Examining the value chain of a company will reveal how it achieves competitive advantage.

Visit Info-Tech’s Industry Coverage Research to identify value streams

Begin with understanding your industry’s value streams

Value Streams

Recruitment

  • The promotion of the institution and the communication with prospective students is accommodated by the recruitment component.
  • Prospective students are categorized as domestic and international, undergraduate and graduate. Each having distinct processes.

Admission

  • Admission into the university involves processes distinct from recruitment. Student applications are processed and evaluated and the students are informed of the decision.
  • This component is also concerned with transfer students and the approval of transfer credits.

Student Enrolment

  • Student enrolment is concerned with matriculation when the student first enters the institution, and subsequent enrolment and scheduling of current students.
  • The component is also concerned with financial aid and the ownership of student records.

Instruction & Research

  • Instruction involves program development, instructional delivery and assessment, and the accreditation of courses of study.
  • The research component begins with establishing policy and degree fundamentals and concerns the research through to publication and impact assessment.

Graduation

  • Graduation is not only responsible for the ceremony but also the eligibility of the candidate for an award and the subsequent maintenance of transcripts.

Advancement

  • Alumni relations are the first responsibility of advancement. This involves the continual engagement with former students.
  • Fundraising is the second responsibility. This includes the solicitation and stewardship of gifts from alumni and other benefactors.

Value stream defined…

Value streams connect business goals to the organization’s value realization activities in the marketplace. Those activities are dependent on the specific industry segment in which an organization operates.

There are two types of value streams: core value streams and support value streams.

  • Core value streams are mostly externally facing. They deliver value to either an external or internal customer and they tie to the customer perspective of the strategy map.
  • Support value streams are internally facing and provide the foundational support for an organization to operate.

An effective method for ensuring all value streams have been considered is to understand that there can be different end-value receivers.

Leverage your industry’s capability maps to identify value chains

Business Capability Map Defined

A business capability defines what a business does to enable value creation, rather than how. Business capabilities:

  • Represent stable business functions.
  • Are unique and independent of each other.
  • Typically, will have a defined business outcome.

A capability map is a great starting point to identify value chains within an organization as it is a strong indicator of the processes involved to deliver on the value streams.

this image contains an example of a business capability map using the value streams identified earlier in this blueprint.

Info-Tech Insight

Leverage your industry reference architecture to define value streams and value chains.

Visit Info-Tech’s Industry Coverage Research to identify value streams

Prioritize value streams to be supported or enhanced

Use an evaluation criteria that considers both the human and business value generators that these streams provide.

two identical value streams are depicted. The right most value stream has Student Enrolment and Instruction Research highlighted in green. between the two streams, are two boxes. In these boxes is the following: Business Value: Profit; Enterprise Value; Brand value. Human Value: Faculty satisfaction; Student satisfaction; Community impact.

Info-Tech Insight

To produce maximum impact, focus on value streams that provide two-thirds of your enterprise value.

Business Value

Assess the value generators to the business, e.g. revenue dollars, enterprise value, cost or differentiation (competitiveness), etc.

Human Value

Assess the value generators to people, e.g. student/faculty satisfaction, well-being, and social cohesion.

Identify value chains for transformation

Value chains, pioneered by the academic Michael Porter, refer to the ”string” of processes within a company that interrelate and work together to meet market demand. An organization’s value chain is connected to the larger part of the value stream. This perspective of how value is generated encourages leaders to see each activity as a part of a series of steps required deliver value within the value stream and opens avenues to identify new opportunities for value generation.

this image depicts two sample value chains for the value streams: student enrolment and Instruction & Research. Each value chain has a stakeholder associated with it. This is the primary stakeholder that seeks to gain value from that value chain.

Prioritize value chains for transformation

Once we have identified the key value chains within each value stream element, evaluate the individual processes within the value chain to identify opportunities for transformation. Evaluate the value chain processes based on the level of pain experienced by a stakeholder to accomplish that task, and the financial impact that level of the process has on the organization.

this image depicts the same value chains as the image above, with a legend showing which steps have a financial impact, which steps have a high degree of risk, and which steps are prioritized for transformation. Matriculation and publishing are shown to have a financial impact. Research foundation is shown to have a high degree of risk, and enrollment into a program and conducting research are prioritized for transformation.

1.3 Value chain analysis

Objective: Determine how the organization creates value, and prioritize value chains for innovation.

  1. The first step of delivering value is defining how it will happen. Use the organization’s industry segment to start a discussion on how value is created for customers. Working back from the moment value is realized by the customer, consider the sequential steps required to deliver value in your industry segment.
  2. Define and validate the organization’s value stream. Write a short description of the value stream that includes a statement about the value provided and a clear start and end for the value stream.
  3. Prioritize the value streams based on an evaluation criteria that reflects business and human value generators to the organization.
  4. Identify value chains that are associated with each value stream. The value chains refer to a string of processes within the value stream element. Each value chain also captures a particular stakeholder that benefits from the value chain.
  5. Once we have identified the key value chains within each value stream element, evaluate the individual processes within the value chain and identify areas for transformation. Evaluate the value chain processes based on the level of pain or exposure to risk experienced by a stakeholder to accomplish that task and the financial impact that level of the process has on the organization.

Visit Info-Tech’s Industry Coverage Research to identify value streams and capability maps

Input

  • Market Assessment

Output

  • Key Incumbents and Disruptors

Materials

  • Collaboration/ Brainstorming Tool (whiteboard, flip chart, digital equivalent)

Participants

  • Executive Team

Phase 2

Identify a digitally enabled growth opportunity

  • Conduct horizon scan
  • Identify leapfrog idea
  • Conduct value chain impact analysis

This phase will walk you through the following activities:

Assess trends that are impacting your industry and identify strategic growth opportunities.

This phase involves the following participants:

A cross-functional cohort across levels in the organization.

Outcomes

Identify new growth opportunities and value chains impacted

Phase 2.1

Horizon scanning

Activities

  • Scan the internal and external environment for trends.

Info-Tech Insight

Systematically scan your environment to identify avenues or opportunities to skip one or several stages of technological development and stay ahead of disruption.

Identify a digitally enabled growth opportunity

This step will walk you through the following activities:

Scan the environment for external environment for megatrends, trends, and drivers. Prioritize trends and build a trends radar to keep track of trends within your environment.

This step involves the following participants:

A cross-functional cohort across levels in the organization.

Outcomes of this step

Growth opportunity

Horizon scanning

Understand how your industry is evolving.

Horizon scanning is a systematic analysis of detecting early signs of future changes or threats.

Horizon scanning involves scanning, analyzing, and communicating changes in an organization’s environment to prepare for potential threats and opportunities. Much of what we know about the future is based around the interactions and trajectory of macro trends, trends, and drivers. These form the foundations for future intelligence.

Macro Trends

A macro trend captures a large-scale transformative trend that could impact your addressable market.

Trends

A trend captures a business use case of the macro trend. Consider trends in relation to competitors in your industry.

Drivers

A driver is an underlying force causing the trend to occur. There can be multiple causal forces, or drivers, that influence a trend, and multiple trends can be influenced by the same causal force.

Identify signals of change in the present and their potential future impacts.

Identifying macro trends

A macro trend captures a large-scale transformative trend that could change the addressable market. Here are some examples of macro trends to consider when horizon scanning for your own organization:

Talent Availability

  • Decentralized workforce
  • Hybrid workforce
  • Diverse workforce
  • Skills gap
  • Digital workforce
  • Multigenerational workforce

Customer Expectations

  • Personalization
  • Digital experience
  • Data ownership
  • Transparency
  • Accessibility

Technological Landscape

  • AI & robotics
  • Virtual world
  • Ubiquitous connectivity,
  • Genomics
  • Materials (smart, nano, bio)

Regulatory System

  • Market control
  • Economic shifts
  • Digital regulation
  • Consumer protection
  • Global green

Supply Chain Continuity

  • Resource scarcity
  • Sustainability
  • Supply chain digitization
  • Circular supply chains
  • Agility

Identifying trends and drivers

A trend captures a business use case of a macro trend. Assessing trends can reduce some uncertainties about the future and highlight potential opportunities for your organization. A driver captures the internal or external forces that lead the trend to occur. Understanding and capturing drivers is important to understanding why these trends are occurring and the potential impacts to your value chains.

This image contains a flow chart, demonstrating the relationship between Macro trends, Trends, and Drivers. in this example, the macro trend is Accessibility. The Trends, or patterns of change, are an increase in demands for micro-credentials, and Preference for eLearning. The Drivers, or the why, are addressing skill gaps for increase in demand for micro-credentials, and Accommodating adult/working learners- for Preference for eLearning.

Leverage industry roundtables and trend reports to understand the art of the possible

Uncover important business and industry trends that can inform possibilities for technology innovation.

Explore trends in areas such as:

  • Machine Learning
  • Citizen Dev 2.0
  • Venture Architecture
  • Autonomous Organizations
  • Self-Sovereign Cloud
  • Digital Sustainability

Market research is critical in identifying factors external to your organization and identifying technology innovation that will provide a competitive edge. It’s important to evaluate the impact each trend or opportunity will have in your organization and market.

Visit Info-Tech’s Trends & Priorities Research Center

Visit Info-Tech’s Industry Coverage Research to identify your industry’s value streams

this image contains three screenshots from Rethinking Higher Education Report and 2021 Tech Trends Report

Images are from Info-Tech’s Rethinking Higher Education Report and 2021 Tech Trends Report

Example horizon scanning activity

Macro Trends Trends Drivers
Talent Availability Diversity Inclusive campus culture Systemic inequities
Hybrid workforce Online learning staff COVID-19 and access to physical institutions
Customer Expectations Digital experience eLearning for working learners Accommodate adult learners
Accessibility Micro-credentials for non-traditional students Addressing skills gap
Technological Landscape Artificial intelligence and robotics AI for personalized learning Hyper personalization
IoT IoT for monitoring equipment Asset tracking
Augmented reality Immersive education AR and VR Personalized experiences
Regulatory System Regulatory System Alternative funding for research Changes in federal funding
Global Green Environmental and sustainability education curricula Regulatory and policy changes
Supply Chain Continuity Circular supply chains Vendors recycling outdated technology Sustainability
Cloud-based solutions Cloud-based eLearning software Convenience and accessibility

Visit Info-Tech’s Industry Coverage Research to identify your industry’s value streams

Prioritize trends

Develop a cross-industry holistic view of trends.

Visualize emerging and prioritize action.

Moving from horizon scanning to action requires an evaluation process to determine which trends can lead to growth opportunities. First, we need to make a short list of trends to analyze. For your digital strategy, consider trends on the time horizon that are under 24 months. Next, we need to evaluate the shortlisted opportunities by a second set of criteria: relevance to your organization and impact on industry.

Timing

The estimated time to disruption this trend will have for your industry. Assess whether the trend will require significant developments to support its entry into the ecosystem.

Relevance

The relevance of the trend to your organization. Does the trend fulfil the vision or goals of the organization?

Impact

The degree of impact the trend will have on your industry. A trend with high impact will drive new business models, products, or services.

Prioritize trends to adopt into your organization

Prioritize trends based on timing, impact, and relevance.

Trend Timing
(S/M/L)
Impact
(1-5)
Relevance
( 1-5)
1. Micro-credentialing S 5 5
2. IoT-connected devices for personalized experience S 1 3
3. International partnerships with educational institutions M
4. Use of chatbots throughout enrollment process L
5. IoT for energy management of campus facilities L
6. Gamification of digital course content M
7. Flexible learning curricula S 4 3
Deprioritize trends
that have a time frame
to disruption of more
than 24 months.
this image contains a graph demonstrating the relationship between relevance (x axis) and Impact (Y axis).

2.1 Scanning the horizon

Objective: Generate trends

60 minutes

  • Start by selecting macro trends that are occurring in your environment using the five categories. These are the large-scale transformative trends that impact your addressable market. Macro trends have three key characteristics:
    • They span over a long period of time.
    • They impact all geographic regions.
    • They impact governments, individuals, and organizations.
  • Begin to break down these macro trends into trends. Trends should reflect the direction of a macro trend and capture the pattern in events. Consider trends that directly impact your organization.
  • Understand the drivers behind these trends. Why are they occurring? What is driving them? Understanding the drivers helps us understand the value they may generate.
  • Deprioritize trends that are expected to happen beyond 24 months.
  • Prioritize trends that have a high impact and relevance to the organization.
  • If you identify more than one trend, discuss with the group which trend you would like to pursue and limit it to one opportunity.

Input

  • Macro Trends
  • Trends

Output

  • Trends Prioritization

Materials

  • Digital Strategy Workbook

Participants

  • Executive Team

Step 2.2

Leapfrogging ideation

Activities

  • Identify leapfrog ideas.
  • Identify impact to value chain.

Info-Tech Insight

A systematic approach to leapfrog ideation is one of the most critical ways in which an organization can build the capacity for resilient innovation.

This step will walk you through the following activities:

Evaluate trend opportunities and determine the strategic opportunities they pose. You will also work towards identifying the impact the trend has on your value chain.

This step involves the following participants:

A cross-functional cohort across levels in the organization.

Outcomes of this step

  • Strategic growth opportunities
  • Value chain impact

Leapfrog into the future

Turn trends into growth opportunities.

To thrive in the digital age, organizations must innovate big, leverage internal creativity, and prepare for flexibility.

In this digital era, organizations are often playing catch up to a rapidly evolving technological landscape and following a strict linear approach to innovation. However, this linear catch-up approach does not help companies get ahead of competitors. Instead, organizations must identify avenues to skip one or several stages of technological development to leapfrog ahead of their competitors.

The best way to predict the future is to invent it. – Alan Kay

Leapfrogging takes place when an organization introduces disruptive innovation into the market and sidesteps competitors who are unable to mobilize to respond to the opportunities.

Case Study

Classroom of the Future

Higher Education: Barco’s Virtual Classroom at UCL

University College London (UCL), in the United Kingdom, selected Barco weConnect virtual classroom technology for its continuing professional development medical education offering. UCL uses the platform for synchronous teaching, where remote students can interact with a lecturer.

One of the main advantages of the system is that it enables direct interaction with students through polls, questions, and whiteboarding. The system also allows you to track student engagement in real time.

The system has also been leveraged for scientific research and publications. In their “Delphi” process, key opinion leaders were able to collaborate in an effective way to reach consensus on a subject matter. The processes that normally takes months were successfully completed in 48 hours (McCann, 2020).

Results

The system has been largely successful and has supported remote, real-time teaching, two-way engagement, engagement with international staff, and an overall enriched teaching experience.

Funnel trends into leapfrog ideas

Go from trend insights into ideas.

Brainstorm ways of generating leapfrog ideas from trend insights.

Dealing with trends is one of the most important tasks for innovation. It provides the basis of developing the future orientation of the organization. However, being aware of a trend is one thing, to develop strategies for response is another.

To identify the impact the trend has on the organization, consider the four areas of growth strategies for the organization:

  1. New Customers: Leverage the trend to target new customers for existing products or services.
  2. New Business Models: Adjust the business model to capture a change in how the organization delivers value.
  3. New Markets: Enter or create new markets by applying existing products or services to different problems.
  4. New Product or Service Offerings: Introduce new products or services to the existing market.
A funnel shaped image is depicted. At the top, at the entrance of the funnel, is the word Trend. At the bottom of the image, at the output of the funnel, is the word Opportunity.

From trend to leapfrog ideas

Trend New Customer New Market New Business Model New Product or Service
What trends pose a high-immediate impact to the organization? Target new customers for existing products or services Enter or create new markets by applying existing products or services to different problems Adjust the business model to capture a change in how the organization delivers value Introduce new products or services to the existing market
Micro-credentials for non-traditional students Target non-traditional learners/students - Online delivery Introduce mini MBA program

2.2 Identify and prioritize opportunities

60 minutes

  1. Gather the prioritized trend identified in the horizon scanning exercise (the trend identified to be “adopted” within the organization).
  2. Analyze each trend identified and assess whether the trend provides an opportunity for a new customers, new markets, new business models, or new products and services.

Input

  • “Adopt” Trends

Output

  • Trends to pursue
  • Breakdown of strategic opportunities that the trends pose

Materials

  • Collaboration/ Brainstorming Tool (whiteboard, flip chart, digital equivalent)

Participants

  • Executive Team

Step 2.3

Value chain impact

Activities

  • Identify impact to value chain.

This step will walk you through the following activities:

Evaluate trend opportunities and determine the strategic opportunities they pose. Prioritize the opportunities and identify impact to your value chain.

This step involves the following participants:

A cross-functional cohort across levels in the organization.

Outcomes of this step

  • Strategic growth opportunities

Value chain analysis

Identify implications of strategic growth opportunities to the value chains.

As we identify and prioritize the opportunities available to us, we need to assess their impacts on value chains. Does the opportunity directly impact an existing value chain? Or does it open us to the creation of a new value chain?

The value chain perspective allows an organization to identify how to best minimize or enhance impacts and generate value.
As we move from opportunity to impact, it is important to break down opportunities into the relevant pieces so we can see a holistic picture of the sources of differentiation.

this image depicts the value chain for the value stream, student enrolment.

2.3 Value chain impact

Objective: Identify impacts to the value chain from the opportunities identified.
60 minutes

  1. Once you have identified the opportunity, turn back to the value stream, and with the working group, identify the value stream impacted most by the opportunity. Leverage the human impact/business impact criteria to support the identification of the value stream to be impacted.
  2. Within the value stream, brainstorm what parts of the value chain will be impacted by the new opportunity. Or ask whether this new opportunity provides you with a new value chain to be created.
  3. If this opportunity will require a new value chain, identify what set of new processes or steps will be created to support this new entrant.
  4. Identify any critical value chains that will be impacted by the new opportunity. What areas of the value chain pose the greatest risk? And where can we estimate the financial revenue will be impacted the most?

Input

  • Opportunity

Output

  • Value chains impacted

Materials

  • Collaboration/ Brainstorming Tool (whiteboard, flip chart, digital equivalent)

Participants

  • Executive Team

Phase 3

Transform stakeholder journeys

  • Identify stakeholder personas and scenarios
  • Conduct journey map
  • Identify projects

This phase will walk you through the following activities:

Take the prioritized value chains and create a journey map to capture the end-to-end experience of a stakeholder.

Through a journey mapping exercise, you will identify opportunities to digitize parts of the journey. These opportunities will be broken down into functional initiatives to tackle in your strategy.

This phase involves the following participants:

A cross-functional cohort across levels in the organization.

Outcomes

  1. Stakeholder persona
  2. Stakeholder scenario
  3. Stakeholder journey map
  4. Opportunities

Step 3.1

Identify stakeholder persona and journey scenario

Activities

  • Identify stakeholder persona.
  • Identify stakeholder journey scenario.

Transform stakeholder journeys

This step will walk you through the following activities:

In this step, you with identify stakeholder personas and scenarios relating to the prioritized value chains.

This step involves the following participants:

A cross-functional cohort across levels in the organization.

Outcomes of this step

  • A taxonomy of critical stakeholder journeys.

Identify stakeholder persona and journey scenario

From value chain to journey scenario.

Stakeholder personas and scenarios help us build empathy towards our customers. It helps put us into the shoes of a stakeholder and relate to their experience to solve problems or understand how they experience the steps or processes required to accomplish a goal. A user persona is a valuable basis for stakeholder journey mapping.

A stakeholder scenario describes the situation the journey map addresses. Scenarios can be real (for existing products and services) or anticipated.

A stakeholder persona is a fictitious profile to represent a customer or a user segment. Creating this persona helps us understand who your customers really are and why they are using your service or product.

Learn more about applying design thinking methodologies

Identify stakeholder scenarios to map

For your digital strategy, leverage the existing and opportunity value chains identified in phase 1 and 2 for journey mapping.

Identify two existing value chains to be transformed.
In section 1, we identified existing value chains to be transformed. For example, your stakeholder persona is a member of the faculty (engineering), and the scenario is the curricula design process.
this image contains the value chains for instruction (engineering) and enrolment of engineering student. the instruction(engineering) value chain includes curricula research, curricula design, curricula delivery, and Assessment for the faculty-instructor. The enrolment of engineering student value chain includes matriculation, enrolment into a program, and unit enrolment for the student. In the instruction(engineering) value chain, curricula design is highlighted in blue. In the enrolment of engineering student value chain, Enrolment into a program is highlighted.
Identify one new value chain.
In section 2, we identified a new value chain. However, for a new opportunity, the scenario is more complex as it may capture many different areas of a value chain. Subsequently, a journey map for a new opportunity may require mapping all parts of the value chain.
this image contains an example of a value chain for micro-credentialing (mini online MBA)

Identify stakeholder persona

Who are you transforming for?

To define a stakeholder scenario, we need to understand who we are mapping for. In each value chain, we identified a stakeholder who gains value from that value chain. We now need to develop a stakeholder persona: a representation of the end user to gain a strong understanding of who they are, what they need, and their pains and gains.

One of the best ways to flesh out your stakeholder persona is to engage with the stakeholders directly or to gather the input of those who may engage with them within the organization.

For example, if we want to define a journey map for a student, we might want to gather the input of students or teaching faculty that have firsthand encounters with different student types and are able to define a common student type.

Info-Tech Insight

Run a survey to understand your end users and develop a stronger picture of who they are and what they are seeking to gain from your organization.

Example Stakeholder Persona

Name: Anne
Age: 35
Occupation: Engineering Faculty
Location: Toronto, Canada

Pains

What are their frustrations, fears, and anxieties?

  • Time restraints
  • Using new digital tools
  • Managing a class while incorporating individual learning
  • Varying levels within the same class
  • Unmotivated students

What do they need to do?

What do they want to get done? How will they know they are successful?

  • Design curricula in a hybrid mode without loss of quality of experience of in-classroom learning.

Gains

What are their wants, needs, hopes, and dreams?

  • Interactive content for students
  • Curriculum alignment
  • Ability to run a classroom lab (in hybrid format)
  • Self-paced and self-directed learning opportunities for students

(Adapted from Osterwalder, et al., 2014)

Define a journey statement for mapping

Now that we understand who we are mapping for, we need to define a journey statement to capture the stakeholder journey.
Leverage the following format to define the journey statement.
As a [stakeholder], I need to [prioritized value chain task], so that I can [desired result or overall goal].

this image contains the instruction(engineering) value chain shown above. next to it is a stakeholder journey statement, which states: As an engineering faculty member, I want to design my curricula in a hybrid mode of delivery so that I can simulate in-classroom experiences.

3.1 Identify stakeholder persona and journey scenario

Objective: Identify stakeholder persona and journey scenario statement for journey mapping exercise.

  1. Start by identifying who your stakeholder is. Give your stakeholder a demographic profile – capture a typical stakeholder for this value chain.
  2. Identify what the gains and pains are during this value chain and what the stakeholder is seeking to accomplish.
  3. Looking at the value chain, create a statement that captures the goals and needs of the stakeholder. Use the following format to create a statement:
    As a [stakeholder], I need to [prioritized value chain task], so that I can [desired result or overall goal].

Input

  • Prioritized Value Chains (existing and opportunity)

Output

  • Stakeholder Persona
  • Stakeholder Journey Statement

Materials

  • Collaboration/ Brainstorming Tool (whiteboard, flip chart, digital equivalent)
  • Stakeholder Persona Canvas

Participants

  • Executive Team
  • Stakeholders (if possible)
  • Individual who works directly with stakeholders

Step 3.2

Map stakeholder journeys

Activities

  • Map stakeholder journeys.

Transform stakeholder journeys

This step will walk you through the following activities:

Prioritize the journeys by focusing on what matters most to the stakeholders and estimating the organizational effort to improve those experiences.

This step involves the following participants:

A cross-functional cohort across levels in the organization.

Outcomes of this step

  • Candidate journeys identified for redesign or build.

Leverage customer journey mapping to capture value chains to be transformed

Conduct a journey mapping exercise to identify opportunities for innovation or automation.

A journey-based approach helps an organization understand how a stakeholder moves through a process and interacts with the organization in the form of touch points, channels, and supporting characters. By identifying pain points in the journey and the activity types, we can identify opportunities for innovation and automation along the journey.

Embrace design thinking methodologies to elevate the stakeholder journey and to build a competitive advantage for your organization.

this image contains an example of the result of a journey mapping exercise. the main headings are Awareness, Consideration, Acquisition, Service and, Loyalty.

Internal vs. external stakeholder perspective

In journey mapping, we always start with the stakeholder's perspective, then eventually transition into what the organization does business-wise to deliver value to each stakeholder. It is important to keep in mind both perspectives while conducting a journey mapping exercise as there are often different roles, processes, and technologies associated with each of the journey steps.

Stakeholder Journey
(External Perspective)

  • Awareness
  • Consideration
  • Selecting
  • Negotiating
  • Approving

Business Processes
(Internal Perspective)

  • Preparation
  • Prospecting
  • Presentation
  • Closing
  • Follow-Up

Info-Tech Insight

Take the perspective of an end user, who interacts with your products and services, as it is different from the view of those inside the organization, who implement and provide those services.

Build a stakeholder journey map

A stakeholder journey map is a tool used to illustrate the user’s perceptions, emotions, and needs as they move through a process and interact with the organization in the form of touch points, channels, and supporting characters.

this image depicts an example of a stakeholder journey map, the headings in the map are: Journey Activity; Touch Points; Metrics; Nature of Activity; Key Moments & Pain Points; Opportunities

Stakeholder Journey Map: Journey Activity

The journey activity refers to the steps taken to accomplish a goal.

The journey activity comprises the steps or sequence of tasks the stakeholder takes to accomplish their goal. These steps reflect the high-level process your candidates perform to complete a task or solve a problem.

Stakeholder Journey Map: Touch Points

Touch points are the points of interaction between a stakeholder and the organization.

A touch point refers to any time a stakeholder interacts with your organization or brand. Consider three main points of interaction with the customer in the journey:

  • Before: How did they find out about you? How did they first contact you to start this journey? What channels or mediums were used?
    • Social media
    • Rating & reviews
    • Word of mouth
    • Advertising
  • During: How was the sale or service accomplished?
    • Website
    • Catalog
    • Promotions
    • Point of sale
    • Phone system
  • After: What happened after the sale or service?
    • Billing
    • Transactional emails
    • Marketing emails
    • Follow-ups
    • Thank-you emails

Stakeholder Journey Map: Nature of Activity

The nature of activity refers to the type of task the journey activity captures.

We categorize the activity type to identify opportunities for automation. There are four main types of task types, which in combination (as seen in the table below) capture a task or job to be automated.

Routine Non-Routine
Cognitive Routine Cognitive: repeatable tasks that rely on knowledge work, e.g. sales, administration
Prioritize for automation (2)
Non-Routine Cognitive: infrequent tasks that rely on knowledge work, e.g. driving, fraud detection
Prioritize for automation (3)
Non-Routine Cognitive: infrequent tasks that rely on knowledge work, e.g. driving, fraud detection Prioritize for automation (3) Routine Manual: repeatable tasks that rely on physical work, e.g. manufacturing, production
Prioritize for automation (1)
Non-Routine Manual: infrequent tasks that rely on physical work, e.g. food preparation
Not mature for automation

Info-Tech Insight

Where automation makes sense, routine manual activities should be transformed first, followed by routine cognitive activities. Non-routine cognitive activities are the final frontier.

Stakeholder Journey Map: Metrics

Metrics are a quantifiable measurement of a process, activity, or initiative.

Metrics are crucial to justify expenses and to estimate growth for capacity planning and resourcing. There are multiple benefits to identifying and implementing metrics in a journey map:

  • Metrics provide accurate indicators for accurate IT and business decisions.
  • Metrics help you identify stakeholder touch point efficiencies and problems and solve issues before they become more serious.
  • Active metrics tracking makes root cause analysis of issues much easier.

Example of journey mapping metrics: Cost, effort, turnaround time, throughput, net promoter score (NPS), satisfaction score

Stakeholder Journey Map: Key Moments & Pain Points

Key moments and pain points refer to the emotional status of a stakeholder at each stake of the customer journey.

The key moments are defining pieces or periods in a stakeholder's experience that create a critical turning point or memory.

The pain points are the critical problems that the stakeholder is facing during the journey or business continuity risks. Prioritize identifying pain points around key moments.

Info-Tech Insight

To identify key moments, look for moments that can dramatically influence the quality of the journey or end the journey prematurely. To improve the experience, analyze the hidden needs and how they are or aren’t being met.

Stakeholder Journey Map: Opportunities

An opportunity is an investment into people, process, or technology for the purposes of building or improving a business capability and accomplishing a specific organizational objective.

An opportunity refers to the initiatives or projects that should address a stakeholder pain. Opportunities should also produce a demonstrable financial impact – whether direct (e.g. cost reduction) or indirect (e.g. risk mitigation) – and be evaluated based on how technically difficult it will be to implement.

Customer

Create new or different experiences for customers

Workforce

Generate new organizational skills or new ways of working

Operations

Improve responsiveness and resilience of operations

Innovation

Develop different products or services

Example of stakeholder journey output: Higher Education

Stakeholder: A faculty member
Journey: As an engineering faculty member, I want to design my curricula in a hybrid mode of delivery so that I can simulate in-classroom experiences

Journey activity Understanding the needs of students Construct the course material Deliver course material Conduct assessments Upload grades into system
Touch Points
  • Research (primary or secondary)
  • Teaching and learning center
  • Training on tools
  • Office suite
  • Video tools
  • PowerPoint live
  • Chat (live)
  • Forum (FAQ
  • Online assessment tool
  • ERP
  • LMS
Nature of Activity Non-routine cognitive Non-routine cognitive Non-routine cognitive Routine cognitive Routine Manual
Metrics
  • Time to completion
  • Time to completion
  • Student satisfaction
  • Student satisfaction
  • Student scores
Ken Moments & Pain Points Lack of centralized repository for research knowledge
  • Too many tools to use
  • Lack of Wi-Fi connectivity for students
  • Loss of social aspects
  • Adjusting to new forms of assessments
No existing critical pain points; process already automated
Opportunities
  • Centralized repository for research knowledge
  • Rationalize course creation tool set
  • Connectivity self-assessment/checklist
  • Forums for students
  • Implement an online proctoring tool

3.2 Stakeholder journey mapping

Objective: Conduct journey mapping exercise for existing value chains and for opportunities.

  1. Gather the working group and, with the journey mapping workbook, begin to map out the journey scenario statements identified in the value chain analysis. In total, there should be three journey maps:
    • Two for the existing value chains. Map out the specific point in the value chain that is to be transformed.
    • One for the opportunity value chain. Map out all parts of the value chain to be impacted by the new opportunity.
  2. Start with the journey activity and map out the steps involved to accomplish the goal of the stakeholder.
  3. Identify the touch points involved in the value chain.
  4. Categorize the nature of the activity in the journey activity.
  5. Identify metrics for the journey. How can we measure the success of the journey?
  6. Identify pain points and opportunities in parallel with one another.

Input

  • Value Chain Analysis
  • Stakeholder Personas
  • Journey Mapping Scenario

Output

  • Journey Map

Materials

  • Digital Strategy Workbook, Stakeholder Journey tab

Participants

  • Executives
  • Individuals in the organization that have a direct interaction with the stakeholders

Info-Tech Insight

Aim to build out 90% of the stakeholder journey map with the working team; validate the last 10% with the stakeholder themselves.

Step 3.3

Prioritize opportunities

Activities

  • Prioritize opportunities.

Transform stakeholder journeys

This step will walk you through the following activities:

Prioritize the opportunities that arose from the stakeholder journey mapping exercise.

This step involves the following participants:

A cross-functional cohort across levels in the organization.

Outcomes of this step

Prioritized opportunities

Prioritization of opportunities

Leverage design-thinking methods to prioritize opportunities.

As there may be many opportunities arising from the journey map, we need to prioritize ideas to identify which ones we can tackle first – or at all. Leverage IDEO’s design-thinking “three lenses of innovation” to support prioritization:

  • Feasibility: Do you currently have the capabilities to deliver on this opportunity? Do we have the right partners, resources, or technology?
  • Desirability: Is this a solution the stakeholder needs? Does it solve a known pain point?
  • Viability: Does this initiative have an impact on the financial revenue of the organization? Is it a profitable solution that will support the business model? Will this opportunity require a complex cost structure?
Opportunities Feasibility
(L/M/H)
Desirability
(L/M/H)
Viability
(L/M/H)
Centralized repository for research knowledge H H H
Rationalize course creation tool set H H H
Connectivity self-assessment/ checklist H M H
Forums for students M H H
Exam preparation (e.g. education or practice exams) H H H

3.3 Prioritization of opportunities

Objective: Prioritize opportunities for creating a roadmap.

  1. Gather the opportunities identified in the journey mapping exercise
  2. Assess the opportunities based on IDEO’s three lenses of innovation:
    • Feasibility: Do you currently have the capabilities to deliver on this opportunity? Do we have the right partners, resources, or technology?
    • Viability: Does this initiative have an impact on the financial revenue of the organization? Is it a profitable solution that will support the business model? Will this opportunity require a complex cost structure?
    • Desirability: Is this a solution the stakeholder needs? Does it solve a known pain point?
  3. Opportunities that score high in all three areas are prioritized for the roadmap.

Input

  • Opportunities From Journey Map

Output

  • Prioritized Opportunities

Materials

  • Digital Strategy Workbook

Participants

  • Executives

Step 3.4

Define digital goals

Activities

Transform stakeholder journeys

This step will walk you through the following activities:

Define a digital goal as it relates to the prioritized opportunities and the stakeholder journey map.

This step involves the following participants:

A cross-functional cohort across levels in the organization.

Outcomes of this step

Digital goals

Define digital goals

What digital goals can be derived from the stakeholder journey?

With the prioritized set of opportunities for each stakeholder journey, take a step back and assess what the sum of these opportunities mean for the journey. What is the overall goal or objective of these opportunities? How do these opportunities change or facilitate the journey experience? From here, identify a single goal statement for each stakeholder journey.

Stakeholder Scenario Prioritized Opportunities Goal
Faculty (Engineering) As a faculty (Engineering), I want to prepare and teach my course in a hybrid mode of delivery Centralized repository for research knowledge
Rationalized course creation tool set
Support hybrid course curricula development through value-driven toolsets and centralized knowledge

3.4 Define digital goals

Objective: Identify digital goals derived from the journey statements.

  1. With the prioritized set of opportunities for each stakeholder journey (the two existing journeys and one opportunity journey) take a step back and assess what the sum of these opportunities means for each journey.
    • What is the overall goal or objective of these opportunities?
    • How do these opportunities change or facilitate the journey experience?
  2. From here, identify a single goal for each stakeholder journey.

Input

  • Opportunities From Journey Map
  • Stakeholder Persona

Output

  • Digital Goals

Materials

  • Prioritization Matrix

Participants

  • Executives

Step 3.5

Breakdown opportunities into series of initiatives

Activities

  • Identify initiatives from the opportunities.

Transform stakeholder journeys

This step will walk you through the following activities:

Identify people, process, and technology initiatives for the opportunities identified.

This step involves the following participants:

A cross-functional cohort across levels in the organization.

Outcomes of this step

  • People, process, and technology initiatives

Break down opportunities into a series of initiatives

Brainstorm initiatives for each high-priority opportunity using the framework below. Describe each initiative as a plan or action to take to solve the problem.

Opportunity → Initiatives:

People: What initiatives are required to manage people, data, and other organizational factors that are impacted by this opportunity?

Process: What processes must be created, changed, or removed based on the data?

Technology: What systems are required to support this opportunity?

Break down opportunities into a series of initiatives

Initiatives
Centralized repository for research knowledge Technology Acquire and implement knowledge management application
People Train researchers on functionality
Process Periodically review and validate data entries into repository
Initiatives
Rationalize course creation toolset Technology Retire duplicate or under-used tools
People Provide training on tool types and align to user needs
Process Catalog software applications and tools across the organization
Identify under-used or duplicate tools/applications

Info-Tech Insight

Ruthlessly evaluate if a initiative should stand alone or if it can be rolled up with another. Fewer initiatives or opportunities increases focus and alignment, allowing for better communication.

3.5 Break down opportunities into initiatives

Objective: Break down opportunities into people, process, and technology initiatives.

  1. Split into groups and identify initiatives required to deliver on each opportunity. Document each initiative on sticky notes.
  2. Have each team answer the following questions to identify initiatives for the prioritized opportunities:
    • People: What initiatives are required to manage people, data, and other organizational factors that are impacted by this opportunity?
    • Process: What processes must be created, changed, or removed based on the data?
    • Technology: What systems are required to support this opportunity?
  3. Document findings in the Digital Strategy Workbook.

Input

  • Opportunities

Output

  • Opportunity initiatives categorized by people, process and technology

Materials

  • Digital Strategy Workbook

Participants

  • Executive team

Phase 4

Build a digital transformation roadmap

  • Detail initiatives
  • Build a unified roadmap roadmap

This phase will walk you through the following activities:

Build a digital transformation roadmap that captures people, process, and technology initiatives.

This phase involves the following participants:

A cross-functional cohort across levels in the organization.

Outcomes

  • Digital transformation roadmap

Step 4.1

Detail initiatives

Activities

  • Detail initiatives.

Build a digital transformation roadmap

This step will walk you through the following activities:

Detail initiatives for each priority initiative on your horizon.

This step involves the following participants:

A cross-functional cohort across levels in the organization.

Outcomes of this step

  • A roadmap for your digital business strategy.

Create initiative profiles for each high-priority initiative on your strategy

this image contains a screenshot of an example initiative profile

Step 4.2

Build a roadmap

Activities

  • Create a roadmap of initiatives.

Build a digital transformation roadmap

Info-Tech Insight

A roadmap that balances growth opportunities with business resilience will transform your organization for long-term success in the digital economy.

This step will walk you through the following activities:

Identify timing of initiatives and build a Gantt chart roadmap.

This step involves the following participants:

A cross-functional cohort across levels in the organization.

Outcomes of this step

  • A roadmap for your digital transformation and the journey canvases for each of the prioritized journeys.

Build a roadmap to visualize your key initiative plan

Visual representations of data are more compelling than text alone.

Develop a high-level document that travels with the initiative from inception through executive inquiry, project management, and finally execution.

A initiative needs to be discrete: able to be conceptualized and discussed as an independent item. Each initiative must have three characteristics:

  • Specific outcome: Describe an explicit change in the people, processes, or technology of the enterprise.
  • Target end date: When the described outcome will be in effect.
  • Owner: Who on the IT team is responsible for executing on the initiative.
this image contains screenshots of a sample roadmap for supporting hybrid course curricula development through value-driven toolsets and centralized knowledge.

4.2 Build your roadmap (30 minutes)

  1. For the Gantt chart:
    • Input the Roadmap Start Year date.
    • Change the months and year in the Gantt chart to reflect the same roadmap start year.
    • Populate the planned start and planned end date for the pre-populated list of high-priority initiatives in each category (people, process, and technology).

Input

  • Initiatives
  • Initiative start & end dates
  • Initiative category

Output

  • Digital strategy roadmap visual

Materials

  • Digital Strategy Workbook

Participants

  • Senior Executive

Learn more about project portfolio management strategy

Step 4.3

Create a refresh strategy

Activities

  • Refresh your strategy.

Build a digital transformation roadmap

Info-Tech Insight

A digital strategy is a design process, it must be revisited to pressure test and account for changes in the external environment.

This step will walk you through the following activities:

Detail a refresh strategy.

This step involves the following participants:

A cross-functional cohort across levels in the organization.

Outcomes of this step

  • Refresh strategy

Create a refresh strategy

It is important to dedicate time to your strategy throughout the year. Create a refresh plan to assess for the changing business context and its impact on the digital business strategy. Make sure the regular planning cycle is not the primary trigger for strategy review. Put a process in place to review the strategy and make your organization proactive. Start by examining the changes to the business context and how the effect would trickle downwards. It’s typical for organizations to build a refresh strategy around budget season and hold planning and touch points to accommodate budget approval time.
Example:

this image contains an example of a refresh strategy.

4.3 Create a refresh strategy (30 minutes)

  1. Work with the digital strategy creation team to identify the time frequencies the organization should consider to refresh the digital business strategy. Time frequencies can also be events that trigger a review (i.e. changing business goals). Record the different time frequencies in the Refresh of the Digital Business Strategy slide of the section.
  2. Discuss with the team the different audience members for each time frequency and the scope of the refresh. The scope represents what areas of the digital business strategy need to be re-examined and possibly changed.

Example:

Frequency Audience Scope Date
Annually Executive Leadership Resurvey, review/ validate, update schedule Pre-budget
Touch Point Executive Leadership Status update, risks/ constraints, priorities Oct 2021
Every Year (Re-build) Executive Leadership Full planning Jan 2022

Input

  • Digital Business Strategy

Output

  • Refresh Strategy

Materials

  • Digital Business Strategy Presentation Template
  • Collaboration/ Brainstorming Tool (whiteboard, flip chart, digital equivalent)

Participants

  • Executive Leaders

Related Info-Tech Research

Design a Customer-Centric Digital Operating Model

Design a Customer-Centric Digital Operating Model

Establish a new way of working to deliver value on your digital transformation initiatives.

Develop a Project Portfolio Management Strategy

Develop a Project Portfolio Management Strategy

Drive project throughput by throttling resource capacity.

Adopt Design Thinking in Your Organization

Adopt Design Thinking in Your Organization

Innovation needs design thinking.

Digital Maturity Improvement Service

Digital Maturity Improvement Service

Prepare your organization for digital transformation – or risk falling behind.

Research Contributors and Experts

Kenneth McGee

this is a picture of Research Fellow, Kenneth McGee

Research Fellow
Info-Tech Research Group

Kenneth McGee is a Research Fellow within the CIO practice at Info-Tech Research Group and is focused on IT business and financial management issues, including IT Strategy, IT Budgets and Cost Management, Mergers & Acquisitions (M&A), and Digital Transformation. He also has extensive experience developing radical IT cost reduction and return-to-growth initiatives during and following financial recessions.

Ken works with CIOs and IT leaders to help establish twenty-first-century IT organizational charters, structures, and responsibilities. Activities include IT organizational design, IT budget creation, chargeback, IT strategy formulation, and determining the business value derived from IT solutions. Ken’s research has specialized in conducting interviews with CEOs of some of the world’s largest corporations. He has also interviewed a US Cabinet member and IT executives at the White

House. He has been a frequent keynote speaker at industry conventions, client sales kick-off meetings, and IT offsite planning sessions.

Ken obtained a BA in Cultural Anthropology from Dowling College, Oakdale, NY, and has pursued graduate studies at Polytechnic Institute (now part of NYU University). He has been an adjunct instructor at State University of New York, Westchester Community College.

Jack Hakimian

this is a picture of Vice President of the Info-Tech Research Group, Jack Hakimian

Vice President
Info-Tech Research Group

Jack has more than 25 years of technology and management consulting experience. He has served multi-billion dollar organizations in multiple industries including Financial Services and Telecommunications. Jack also served a number of large public sector institutions.

Prior to joining the Info-Tech Research Group, he worked for leading consulting players such as Accenture, Deloitte, EY, and IBM.

Jack led digital business strategy engagements as well as corporate strategy and M&A advisory services for clients across North America, Europe, the Middle East, and Africa. He is a seasoned technology consultant who has developed IT strategies and technology roadmaps, led large business transformations, established data governance programs, and managed the deployment of mission-critical CRM and ERP applications.

He is a frequent speaker and panelist at technology and innovation conferences and events and holds a Master’s degree in Computer Engineering as well as an MBA from the ESCP-EAP European School of Management.

Bibliography

Abrams, Karin von. “Global Ecommerce Forecast 2021.” eMarketer, Insider Intelligence, 7 July 2021. Web.

Christenson, Clayton. The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail. Harvard Business School, 1997. Book.

Drucker, Peter F., and Joseph A. Maciariello. Innovation and Entrepreneurship. Routledge, 2015.

Eagar, Rick, David Boulton, and Camille Demyttenaere. “The Trends in Megatrends.” Arthur D Little, Prism, no. 2, 2014. Web.

Enright, Sara, and Allison Taylor. “The Future of Stakeholder Engagement.” The Business of a Better World, October 2016. Web.

Hatem, Louise, Daniel Ker, and John Mitchell. “A roadmap toward a common framework for measuring the digital economy.” Report for the G20 Digital Economy Task Force, OECD, 2020. Web.

Kemp, Simon. “Digital 2021 April Statshot Report.” DataReportal, Global Digital Insights, 21 Apr. 2021. Web.

Larson, Chris. “Disruptive Innovation Theory: 4 Key Concepts.” Business Insights, Harvard Business School, HBS Online, 15 Nov. 2016. Web.

McCann, Leah. “Barco's Virtual Classroom at UCL: A Case Study for the Future of All University Classrooms?” rAVe, 2 July 2020. Web.

Mochari, Ilan. “The Startup Buzzword Almost Everyone Uses Incorrectly.” Inc., 19 Nov. 2015. Web.

Osterwalder, Alexander, et al. Value Proposition Design. Wiley, 2014.

Reed, Laura. “Artificial Intelligence: Is Your Job at Risk?” Science Node, 9 August 2017.

Rodeck, David. “Alphabet Soup: Understanding the Shape of a Covid-19 Recession.” Forbes, 8 June 2020. Web.

Tapscott, Don. Wikinomics. Atlantic Books, 2014.

Taylor, Paul. “Don't Be A Dodo: Adapt to the Digital Economy.” Forbes, 27 Aug. 2015. Web.

The Business Research Company. "Wholesale Global Market Report 2021: COVID-19 Impact and Recovery to 2030." Research and Markets, January 2021. Press Release.

“Topic 1: Megatrends and Trends.” BeFore, 11 October 2018.

“Updated Digital Economy Estimates – June 2021.” Bureau of Economic Analysis, June 2021. Web.

Williamson, J. N. The Leader Manager. John Wiley & Sons, 1984.

Proactively Identify and Mitigate Vendor Risk

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  • IT priorities are focused on daily tasks, pushing risk management to secondary importance and diverging from a proactive environment.
  • IT leaders are relying on an increasing number of third-party technology vendors and outsourcing key functions to meet the rapid pace of change within IT.
  • Risk levels can fluctuate over the course of the partnership, requiring manual process checks and/or automated solutions.

Our Advice

Critical Insight

  • Every IT vendor carries risks that have business implications. These legal, financial, security, and operational risks could inhibit business continuity and IT can’t wait until an issue arises to act.
  • Making intelligent decisions about risks without knowing what their financial impact will be is difficult. Risk impact must be quantified.
  • You don’t know what you don’t know, and what you don’t know, can hurt you. To find hidden risks, you must use a structured risk identification method.

Impact and Result

  • A thorough risk assessment in the selection phase is your first line of defense. If you follow the principles of vendor risk management, you can mitigate collateral losses following an adverse event.
  • Make a conscious decision whether to accept the risk based on time, priority, and impact. Spend the required time to correctly identify and enact defined vendor management processes that determine spend categories and appropriately evaluate potential and preferred suppliers. Ensure you accurately assess the partnership potential.
  • Take a proactive stance against IT threats and vulnerabilities by identifying and assessing IT’s most significant risks before they happen.

Proactively Identify and Mitigate Vendor Risk Research & Tools

Start here – read the Executive Brief

Read our concise Executive Brief to find out how to create a vendor risk management program that minimizes your organization’s vulnerability and mitigates adverse scenarios.

Besides the small introduction, subscribers and consulting clients within this management domain have access to:

1. Review vendor risk fundamentals and establish governance

Review IT vendor risk fundamentals and establish a risk governance framework.

  • Proactively Identify and Mitigate Vendor Risk – Phase 1: Review Vendor Risk Fundamentals and Establish Governance
  • Vendor Risk Management Maturity Assessment Tool
  • Vendor Risk Management Program Manual
  • Risk Event Action Plan

2. Assess vendor risk and define your response strategy

Categorize, prioritize, and assess your vendor risks. Follow up with creating effective response strategies.

  • Proactively Identify and Mitigate Vendor Risk – Phase 2: Assess Vendor Risk and Define Your Response Strategy
  • Vendor Classification Model Tool
  • Vendor Risk Profile and Assessment Tool
  • Risk Costing Tool
  • Risk Register Tool

3. Monitor, communicate, and improve IT vendor risk process

Assign accountability and responsibilities to formalize ongoing risk monitoring. Communicate your findings to management and share the plan moving forward.

  • Proactively Identify and Mitigate Vendor Risk – Phase 3: Monitor, Communicate, and Improve IT Vendor Risk Process
  • Risk Report
[infographic]

Workshop: Proactively Identify and Mitigate Vendor Risk

Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

1 Prepare for the Workshop

The Purpose

To prepare the team for the workshop.

Key Benefits Achieved

Avoids delays and interruptions once the workshop is in progress.

Activities

1.1 Send workshop agenda to all participants.

1.2 Prepare list of vendors and review any contracts provided by them.

1.3 Review current risk management process.

Outputs

All necessary participants assembled

List of vendors and vendor contracts

Understanding of current risk management process

2 Review Vendor Risk Fundamentals and Establish Governance

The Purpose

Review IT vendor risk fundamentals.

Assess current maturity and set risk management program goals.

Engage stakeholders and establish a risk governance framework.

Key Benefits Achieved

Understanding of organizational risk culture and the corresponding risk threshold.

Obstacles to effective IT risk management identified.

Attainable goals to increase maturity established.

Understanding of the gap to achieve vendor risk readiness.

Activities

2.1 Brainstorm vendor-related risks.

2.2 Assess current program maturity.

2.3 Identify obstacles and pain points.

2.4 Develop risk management goals.

2.5 Develop key risk indicators (KRIs) and escalation protocols.

2.6 Gain stakeholders’ perspective.

Outputs

Vendor risk management maturity assessment

Goals for vendor risk management

Stakeholders’ opinions

3 Assess Vendor Risk and Define Your Response Strategy

The Purpose

Categorize vendors.

Prioritize assessed risks.

Key Benefits Achieved

Risk events prioritized according to risk severity – as defined by the business.

Activities

3.1 Categorize vendors.

3.2 Map vendor infrastructure.

3.3 Prioritize vendors.

3.4 Identify risk contributing factors.

3.5 Assess risk exposure.

3.6 Calculate expected cost.

3.7 Identify risk events.

3.8 Input risks into the Risk Register Tool.

Outputs

Vendors classified and prioritized

Vendor risk exposure

Expected cost calculation

4 Assess Vendor Risk and Define Your Response Strategy (continued)

The Purpose

Determine risk threshold and contract clause relating to risk prevention.

Identify and assess risk response actions.

Key Benefits Achieved

Thorough analysis has been conducted on the value and effectiveness of risk responses for high-severity risk events.

Risk response strategies have been identified for all key risks.

Authoritative risk response recommendations can be made to senior leadership.

Activities

4.1 Determine the threshold for (un)acceptable risk.

4.2 Match elements of the contract to related vendor risks.

4.3 Identify and assess risk responses.

Outputs

Thresholds for (un)acceptable risk

Risk responses

5 Monitor, Communicate, and Improve IT Vendor Risk Process

The Purpose

Communicate top risks to management.

Assign accountabilities and responsibilities for risk management process.

Establish monitoring schedule.

Key Benefits Achieved

Risk monitoring responsibilities are established.

Transparent accountabilities and established ongoing improvement of the vendor risk management program.

Activities

5.1 Create a stakeholder map.

5.2 Complete RACI chart.

5.3 Establish the reporting schedule.

5.4 Finalize the vendor risk management program.

Outputs

Stakeholder map

Assigned accountability for risk management

Established monitoring schedule

Risk report

Vendor Risk Management Program Manual

Define Service Desk Metrics That Matter

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  • Consolidate your metrics and assign context and actions to ones currently tracked.
  • Establish tension metrics to see and tell the whole story.
  • Split your metrics for each stakeholder group. Assign proper cadences for measurements as a first step to building an effective dashboard.

Our Advice

Critical Insight

  • Identify the metrics that serve a real purpose and eliminate the rest. Establish a formal review process to ensure metrics are still valid, continue to provide the answers needed, and are at a manageable and usable level.

Impact and Result

  • Tracking goal- and action-based metrics allows you to make meaningful, data-driven decisions for your service desk. You can establish internal benchmarks to set your own baselines.
  • Predefining the audience and cadence of each metric allows you to construct targeted dashboards to aid your metrics analysis.

Define Service Desk Metrics That Matter Research & Tools

Besides the small introduction, subscribers and consulting clients within this management domain have access to:

1. Define Service Desk Metrics That Matter Storyboard – A deck that shows you how to look beyond benchmarks and rely on internal metrics to drive success.

Deciding which service desk metrics to track and how to analyze them can be daunting. Use this deck to narrow down your goal-oriented metrics as a starting point and set your own benchmarks.

  • Define Service Desk Metrics That Matter Storyboard

2. Service Desk Metrics Workbook – A tool to organize your service desk metrics.

For each metric, consider adding the relevant overall goal, audience, cadence, and action. Use the audience and cadence of the metric to split your tracked metrics into various dashboards. Your final list of metrics and reports can be added to your service desk SOP.

  • Service Desk Metrics Workbook
[infographic]

Further reading

Define Service Desk Metrics That Matter

Look beyond benchmarks and rely on internal metrics to drive success.

Analyst Perspective

Don’t get paralyzed by benchmarks when establishing metrics

When establishing a suite of metrics to track, it’s tempting to start with the metrics measured by other organizations. Naturally, benchmarking will enter the conversation. While benchmarking is useful, measuring you organization against others with a lack of context will only highlight your failures. Furthermore, benchmarks will highlight the norm or common practice. It does not necessarily highlight best practice.

Keeping the limitations of benchmarking in mind, establish your own metrics suite with action-based metrics. Define the audience, cadence, and actions for each metric you track and pair them with business goals. Measure only what you need to.

Slowly improve your metrics process over time and analyze your environment using your own data as your benchmark.

Benedict Chang

Research Analyst, Infrastructure & Operations

Info-Tech Research Group

Executive Summary

Your Challenge

  • Measure the business value provided by the service desk.
  • Consolidate your metrics and assign context and actions to ones currently tracked.
  • Establish tension metrics to see and tell the whole story.
  • Split your metrics for each stakeholder group. Assign proper cadences for measurements as a first step to building an effective dashboard or effective dashboards.

Common Obstacles

  • Becoming too focused on benchmarks or unidimensional metrics (e.g. cost, first-contact resolution, time to resolve) can lead to misinterpretation of the data and poorly informed actions.
  • Sifting through the many sources of data post hoc can lead to stalling in data analysis or slow reaction times to poor metrics.
  • Dashboards can quickly become cluttered with uninformative metrics, thus reducing the signal-to-noise ratio of meaningful data.

Info-Tech's Approach

  • Use metrics that drive productive change and improvement. Track only what you need to report on.
  • Ensure each metric aligns with the desired business goal, is action-based, and includes the answers to what, why, how, and who.
  • Establish internal benchmarks by analyzing the trends from your own data to set baselines.
  • Act on the results of your metrics by adjusting targets and measuring success.

Info-Tech Insight

Identify the metrics that serve a real purpose and eliminate the rest. Establish a formal review process to ensure metrics are still valid, continue to provide the answers needed, and are at a manageable and usable level.

Improve your metrics to align IT with strategic business goals

The right metrics can tell the business how hard IT works and how well they perform.

  • Only 19% of CXOs feel that their organization is effective at measuring the success of IT projects with their current metrics.
  • Implementing the proper metrics can facilitate communication between the business division and IT practice.
  • The proper metrics can help IT know what issues the business has and how the CEO and CIO should tackle them.
  • If the goals above resonate with your organization, our blueprint Take Control of Infrastructure and Operations Metrics will take you through the right steps.

Current Metrics Suite

19% Effective

36% Some Improvement Necessary

45% Significant Improvement Necessary

Source: Info-Tech Research Group’s CEO/CIO Alignment Diagnostic, 2019; N=622

CXOs stress that value is the most critical area for IT to improve in reporting

  • You most likely have to improve your metrics suite by addressing business value.
  • Over 80% of organizations say they need improvement to their business value metrics, with 32% of organizations reporting that significant improvement is needed.
  • Of course, measuring metrics for service desk operations is important, but don’t forget business-oriented metrics such as measuring knowledgebase articles written for shift-left enablement, cost (time and money) of service desk tickets, and overall end-user satisfaction.

The image shows a bar graph with percentages on the Y-Acis, and the following categories on the X-Axis: Business value metrics; Stakeholder satisfaction reporting; Risk metrics; Technology performance & operating metrics; Cost & Salary metrics; and Ad hoc feedback from executives and staff. Each bar is split into two sections, with the blue section marked a Significant Improvement Necessary, and the purple section labelled Some Improvement necessary. Two sections are highlighted with red circles: Business Value metrics--32% blue; 52% purple; and Technology performance & operating metrics--23% blue and 51% purple.

Source: Info-Tech Research Group’s CEO/CIO Alignment Diagnostic, 2019; N=622

Benchmarking used in isolation will not tell the whole story

Benchmarks can be used as a step in the metrics process

They can be the first step to reach an end goal, but if benchmarks are observed in isolation, it will only highlight your failures.

Benchmarking relies on standardized models

This does not account for all the unique variables that make up an IT organization.

For example, benchmarks that include cost and revenue may include organizations that prioritize first-call resolution (FCR), but the variables that make up this benchmark model will be quite different within your own organization.

Info-Tech Insight

Benchmarks reflect the norm and common practice, not best practice.

Benchmarks are open to interpretation

Taking the time to establish proper metrics is often more valuable time spent than going down the benchmark rabbit hole.

Being above or below the norm is neither a good nor a bad thing.

Determining what the results mean for you depends on what’s being measured and the unique factors, characteristics, and priorities in your organization.

If benchmark data is a priority within your IT organization, you may look up organizations like MetricNet, but keep the following in mind:

Review the collected benchmark data

See where IT organizations in your industry typically stand in relation to the overall benchmark.

Assess the gaps

Large gaps between yourself and the overall benchmark could indicate areas for improvement or celebration. Use the data to focus your analysis, develop deeper self-awareness, and prioritize areas for potential concern.

Benchmarks are only guidelines

The benchmark source data may not come from true peers in every sense. Each organization is different, so always explore your unique context when interpreting any findings.

Rely on internal metrics to measure and improve performance

Measure internal metrics over time to define goals and drive real improvement

  • Internally measured metrics are more reliable because they provide information about your actual performance over time. This allows for targeted improvements and objective measurements of your milestones.
  • Whether a given metric is the right one for your service desk will depend on several different factors, including:
    • The maturity and capability of your service desk processes
    • The volume of service requests and incidents
    • The complexity of your environment when resolving tickets
    • The degree to which your end users are comfortable with self-service

Take Info-Tech’s approach to metrics management

Use metrics that drive productive change and improvement. Track only what you need to report on.

Ensure each metric aligns with the desired business goal, is action-based, and includes the answers to what, why, how, and who.

Establish internal benchmarks by analyzing the trends from your own data to set baselines.

Act on the results of your metrics by adjusting targets and measuring success.

Define action-based metrics to cut down on analysis paralysis

Every metric needs to be backed with the following criteria:

  • Defining audience, cadence, goal, and action for each metric allows you to keep your tracked metrics to a minimum while maximizing the value.
  • The audience and cadence of each metric may allow you to define targeted dashboards.

Audience - Who is this metric tracked for?

Goal - Why are you tracking this metric? This can be defined along with the CSFs and KPIs.

Cadence - How often are you going to view, analyze, and action this metric?

Action - What will you do if this metric spikes, dips, trends up, or trends down?

Activity 1. Define your critical success factors and key performance indicators

Critical success factors (CSFs) are high-level goals that help you define the direction of your service desk. Key performance indicators (KPIs) can be treated as the trend of metrics that will indicate that you are moving in the direction of your CSFs. These will help narrow the data you have to track and action (metrics).

CSFs, or your overall goals, typically revolve around three aspects of the service desk: time spent on tickets, resources spent on tickets, and the quality of service provided.

  1. As a group, brainstorm the CSFs and the KPIs that will help narrow your metrics. Use the Service Desk Metrics Workbook to record the results.
  2. Look at the example to the right as a starting point.

Example metrics:

Critical success factor Key performance indicator
High End-User Satisfaction Increasing CSAT score on transactional surveys
High end-user satisfaction score
Proper resolution of tickets
Low time to resolve
Low Cost per Ticket Decreasing cost per ticket (due to efficient resolution, FCR, automation, self-service, etc.)
Improve Access to Self-Service (tangential to improve customer service) High utilization of knowledgebase
High utilization of portal

Download the Service Desk Metrics Workbook

Activity 2. Define action-based metrics that align with your KPIs and CSFs

  1. Now that you have defined your goals, continue to fill the workbook by choosing metrics that align with those goals.
  2. Use the chart below as a guide. For every metric, define the cadence of measurement, audience of the metric, and action associated with the metric. There may be multiple metrics for each KPI.
  3. If you find you are unable to define the cadence, audience, or action associated with a metric, you may not need to track the metric in the first place. Alternatively, if you find that you may action a metric in the future, you can decide to start gathering data now.

Example metrics:

Critical success factor Key performance indicator Metric Cadence Audience Action
High End-User Satisfaction Increasing CSAT score on transactional surveys Monthly average of ticket satisfaction scores Monthly Management Action low scores immediately, view long-term trends
High end-user satisfaction score Average end-user satisfaction score from annual survey Annually IT Leadership View IT satisfaction trends to align IT with business direction
Proper resolution of tickets Number of tickets reopened Weekly Service Desk Technicians Action reopened tickets, look for training opportunities
SLA breach rate Daily Service Desk Technicians Action reopened tickets, look for training opportunities
Low time to resolve Average TTR (incidents) Weekly Management Look for trends to monitor resources
Average TTR by priority Weekly Management Look for TTR solve rates to align with SLA
Average TTR by tier Weekly Management Look for improperly escalated tickets or shift-left opportunities

Download the Service Desk Metrics Workbook

Activity 3. Define the data ownership, metric viability, and dashboards

  1. For each metric, define where the data is housed. Ideally, the data is directly in the ticketing tool or ITSM tool. This will make it easy to pull and analyze.
  2. Determine how difficult the metric will be to pull or track. If the effort is high, decide if the value of tracking the metric is worth the hassle of gathering it.
  3. Lastly, for each metric, use the cadence and audience to place the metric in a reporting dashboard. This will help divide your metrics and make them easier to report and action.
  4. You may use the output of this exercise to add your tracked metrics to your service desk SOP.
  5. A full suite of metrics can be found in our Infrastructure & Operations Metrics Library in the Take Control of Infrastructure Metrics Storyboard. The metrics have been categorized by low, medium, and advanced capabilities for you.

Example metrics:

Metric Who Owns the Data? Efforts to Track? Dashboards
Monthly average of ticket satisfaction scores Service Desk Low Monthly Management Meeting
Average end-user satisfaction score Service Desk Low Leadership Meeting
Number of tickets reopened Service Desk Low Weekly Technician Standup
SLA breach rate Service Desk Low Daily Technician Standup
Average TTR (incidents) Service Desk Low Weekly Technician Standup
Average TTR by priority Service Desk Low Weekly Technician Standup
Average TTR by tier Service Desk Low Weekly Technician Standup
Average TTR (SRs) Service Desk Low Weekly Technician Standup
Number of tickets reopened Service Desk Low Daily Technician Standup

Download the Service Desk Metrics Workbook

Keep the following considerations in mind when defining which metrics matter

Keep the customer in mind

Metrics are typically focused on transactional efficiency and process effectiveness and not what was achieved against the customers’ need and satisfaction.

Understand the relationships between performance and metrics management to provide the end-to-end service delivery picture you are aiming to achieve.

Don’t settle for tool defaults

ITSM solutions offer an abundance of metrics to choose from. The most common ones are typically built into the reporting modules of the tool suite.

Do not start tracking everything. Choose metrics that are specifically aligned to your organization’s desired business outcomes.

Establish tension metrics to achieve balance

Don’t ignore the correlation and context between the suites of metrics chosen and how one interacts and affects the other.

Measuring metrics in isolation may lead to an incomplete picture or undesired technician behavior. Tension metrics help complete the picture and lead to proper actions.

Adjust those targets

An arbitrary target on a metric that is consistently met month over month is useless. Each metric should inform the overall performance by combining capable service level management and customer experience programs to prove the value IT is providing to the organization.

Related Info-Tech Research

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Take Control of Infrastructure and Operations Metrics

Make faster decisions and improve service delivery by using the right metrics for the job.

Analyze Your Service Desk Ticket Data

Take a data-driven approach to service desk optimization.

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Our data-driven programs ask business and IT stakeholders the right questions to ensure you have the inputs necessary to build an effective IT strategy.

The Accessibility Business Case for IT

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  • Laws requiring digital accessibility are changing and differ by location.
  • You need to make sure your digital assets, products, and services (internal and external) are accessible to everyone, but getting buy-in is difficult.
  • You may not know where your gaps in understanding are because conventional thinking is driven by compliance and risk mitigation.

Our Advice

Critical Insight

  • The longer you put off accessibility, the more tech debt you accumulate and the more you risk losing access to new and existing markets. The longer you wait to adopt standards and best practices, the more interest you’ll accumulate on accessibility barriers and costs for remediation.
  • Implementing accessibility feels counterintuitive to IT departments. IT always wants to optimize and move forward, but with accessibility you may stay at one level for what feels like an uncomfortably long period. Don’t worry; building consistency and shifting culture takes time.
  • Accessibility goes beyond compliance, which should be an outcome, not the objective. With 1 billion people worldwide with some form of disability, nearly everyone likely has a connection to disability, whether it be in themselves, family, or colleagues. The market of people with disabilities has a spending power of more than $6 trillion (WAI, 2018).

Impact and Result

  • Take away the overwhelm that many feel when they hear “accessibility” and make the steps for your organization approachable.
  • Clearly communicate why accessibility is critical and how it supports the organization’s key objectives and initiatives.
  • Understand your current state related to accessibility and identify areas for key initiatives to become part of the IT strategic roadmap.

The Accessibility Business Case for IT Research & Tools

Besides the small introduction, subscribers and consulting clients within this management domain have access to:

1. The Accessibility Business Case for IT – Clearly communicate why accessibility is critical and how it supports the organization’s key objectives and initiatives.

A step-by-step approach to walk you through understanding your current state related to accessibility maturity, identifying your desired future state, and building your business case to seek buy-in. This storyboard will help you figure out what’s right for your organization and build the accessibility business case for IT.

  • The Accessibility Business Case for IT – Phases 1-3

2. Accessibility Business Case Template – A clear, concise, and compelling business case template to communicate the criticality of accessibility.

The business case for accessibility is strong. Use this template to communicate to senior leaders the benefits, challenges, and risks of inaction.

  • Accessibility Business Case Template

3. Accessibility Maturity Assessment – A structured tool to help you identify your current accessibility maturity level and identify opportunities to ensure progress.

This tool uses a capability maturity model framework to evaluate your current state of accessibility. Maturity level is assessed on three interconnected aspects (people, process, and technology) across six dimensions proven to impact accessibility. Complete the assessment to get recommendations based on where you’re at.

  • Accessibility Maturity Assessment

Infographic

Further reading

The Accessibility Business Case for IT

Accessibility goes beyond compliance

Analyst Perspective

Avoid tech debt related to accessibility barriers

Accessibility is important for individuals, businesses, and society. Diverse populations need diverse access, and it’s essential to provide access and opportunity to everyone, including people with diverse abilities. In fact, access to information and communications technologies (ICT) is a basic human right according to the United Nations.

The benefits of ICT accessibility go beyond compliance. Many innovations that we use in everyday life, such as voice activation, began as accessibility initiatives and ended up creating a better lived experience for everyone. Accessibility can improve user experience and satisfaction, and it can enhance your brand, drive innovation, and extend your market reach (WAI, 2022).

Although your organization might be required by law to ensure accessibility, understanding your users’ needs and incorporating them into your processes early will determine success beyond just compliance.

Heather Leier-Murray, Senior Research Analyst, People and Leadership

Heather Leier-Murray
Senior Research Analyst, People and Leadership
Info-Tech Research Group

Executive Summary

Your Challenge Common Obstacles Info-Tech’s Approach

Global IT and business leaders are challenged to make digital products and services accessible because inaccessibility comes with increasing risk to brand reputation, legal ramifications, and constrained market reach.

  • Laws requiring digital accessibility are changing and differ by location.
  • You need to make sure your digital assets, products, and services (internal and external) are accessible to everyone.
  • The cost of inaction is rising.

Understanding where to start, where accessibility lives, and if or when you’re done can be overwhelmingly difficult.

  • Executive leadership buy-in is difficult to get.
  • Conventional thinking is driven by compliance and risk mitigation.
  • You don’t know where your gaps in understanding are.

Conventional approaches to accessibility often fail because users are expected to do the hard work. You have to be doing 80% of the hard work.1

Use Info-Tech’s research and resources to do what’s right for your organization. This framework takes away the overwhelm that many feel when they hear “accessibility” and makes the steps for your organization approachable.

  • Clearly communicate why accessibility is critical and how it supports the organization’s key objectives and initiatives.
  • Understand your current state related to accessibility and identify areas for key initiatives to become part of the IT strategic roadmap.

1. Harvard Business Review, 2021

Info-Tech Insight
The longer you put off accessibility, the more tech debt you accumulate and the more you risk losing access to new and existing markets. The longer you wait to adopt standards and best practices, the more interest you’ll accumulate on accessibility barriers and costs for remediation.

Your challenge

This research is designed to help organizations who are looking to:

  • Build a business case for accessibility.
  • Ensure that digital assets, products, and services are accessible to everyone, internally and externally.
  • Support staff and build skills to support the organization with accessibility and accommodation.
  • Get assistance figuring out where to start on the road to accessibility compliance and beyond.

The cost of inaction related to accessibility is rising. Preparing for accessibility earlier helps prevent tech debt; the longer you wait to address your accessibility obligations, the more costly it gets.

More than 3,500 digital accessibility lawsuits were filed in the US in 2020, up more than 50% from 2018.

Source: UsableNet. Inc.

Common obstacles

These barriers make accessibility difficult to address for many organizations:

  • You don’t know where your gaps in understanding are. Recognizing the importance of accessibility and how it fits into the bigger picture is key to developing buy-in.
  • Too often organizations focus on mitigating risk by being compliance driven. Shifting focus to the user experience, internally and externally, will realize better results.
  • Conventional approaches to accessibility often fail because the expectation is for users to do the hard work. One in five people have a permanent disability, but it’s likely everyone will be faced with some sort of disability at some point in their lives.1 Your organization has to be doing at least 80% of the hard work.2
  • Other types of compliance reside clearly with one area of the organization. Accessibility, however, has many homes: IT, user experience (UX), customer experience (CX), and even HR.

1. Smashing Magazine

2. Harvard Business Review, 2021

90% of companies claim to prioritize diversity.

Source: Harvard Business Review, 2020

Only 4% of those that claim to prioritize diversity consider disability in those initiatives.

Source: Harvard Business Review, 2020

The four principles of accessibility

WCAG (Web Content Accessibility Guidelines) identifies four principles of accessibility. WCAG is the most referenced standard in website accessibility lawsuits.

The four principles of accessibility

Source: eSSENTIAL Accessibility, 2022

Why organizations address accessibility

Top three reasons:

61% 62% 78%
To comply with laws To provide the best UX To include people with disabilities

Source: Level Access

Still, most businesses aren’t meeting compliance standards. Even though legislation has been in place for over 30 years, a 2022 study by WebAIM of 1,000,000 homepages returned a 96.8% WCAG 2.0 failure rate.

Source: Institute for Disability Research, Policy, and Practice

How organizations prioritize digital accessibility

43% rated it as a top priority.

36% rated it as important.

Fewer than 5% rated as either low priority or not even on the radar.

More than 65% agreed or strongly agreed it’s a higher priority than last year.

Source: Angel Business Communications

Organizations expect consumers to do more online

The pandemic led to many businesses going digital and more people doing things online.

Chart of activities performed more often compared to before COVID-19

Chart of activities performed for the first time during COVID-19

Source: Statistics Canada

Disability is part of being human

Merriam-Webster defines disability as a “physical, mental, cognitive, or developmental condition that impairs, interferes with, or limits a person’s ability to engage in certain tasks or actions or participate in typical daily activities and interactions.”1

The World Health Organization (WHO) points out that a crucial part of the definition of disability is that it’s not just a health problem, but the environment impacts the experience and extent of disability. Inaccessibility creates barriers for full participation in society.2

The likelihood of you experiencing a disability at some point in your life is very high, whether a physical or mental disability, seen or unseen, temporary or permanent, severe or mild.2

Many people acquire disabilities as they age yet may not identify as “a person with a disability.”3 Where life expectancies are over 70 years of age, 11.5% of life is spent living with a disability. 4

“Extreme personalization is becoming the primary difference in business success, and everyone wants to be a stakeholder in a company that provides processes, products, and services to employees and customers with equitable, person-centered experiences and allows for full participation where no one is left out.”
– Paudie Healy, CEO, Universal Access

1. Merriam-Webster
2. World Health Organization
3. Digital Leaders, as cited in WAI, 2018
4. Disabled World, as cited in WAI, 2018

Untapped talent resource

Common myths about people with disabilities:

  • They can’t work.
  • They need more time off or are absent more often.
  • Only basic, unskilled work is appropriate for them.
  • Their productivity is lower than that of coworkers.
  • They cost more to recruit, train, and employ.
  • They decrease others’ productivity.
  • They’re not eligible for governmental financial incentives (e.g. apprentices).
  • They don’t fit in.

These assumptions prevent organizations from hiring valuable people into the workforce and retaining them.

Source: Forbes

50% to 70% of people with disabilities are unemployed in industrialized countries. In the US alone, 61 million adults have a disability.

Source: United Nations, as cited in Forbes

Thought Model

Info-Tech’s methodology for the accessibility business case for IT

1. Understand Current State 2. Plan for Buy-in 3. Prepare Your Business Case
Phase Steps
  1. Understand standards and legislation
  2. Build awareness
  3. Understand current accessibility maturity level Define desired future state
  1. Define desired future state
  2. Define goals and objectives
  3. Document roles and responsibilities
  1. Customize and populate the Accessibility Business Case Template and gain approval
  2. Validate post-approval steps and establish timelines
Phase Outcomes
  • Accessibility maturity assessment
  • Accessibility drivers determined
  • Goals defined
  • Objectives identified
  • Roles and responsibilities documented
  • Business case drafted
  • Approval to move forward with implementing your accessibility program
  • Next steps and timelines

Insight Summary

Insight 1 The longer you put off accessibility, the more tech debt you accumulate and the more you risk losing access to new and existing markets. The longer you wait to adopt standards and best practices, the more interest you’ll accumulate on accessibility barriers and costs for remediation.
Insight 2 Implementing accessibility feels counterintuitive to IT departments. IT always wants to optimize and move forward, but with accessibility you may stay at one level for what feels like an uncomfortably long period. Don’t worry; building consistency and shifting culture takes time.
Insight 3 Accessibility goes beyond compliance, which should be an outcome, not the objective. With 1 billion people worldwide with some form of disability, nearly everyone likely has a connection to disability, whether it be in themselves, family, or colleagues. The market of people with disabilities has a spending power of more than $6 trillion.1

1. WAI, 2018

Blueprint deliverables

This blueprint is accompanied by supporting deliverables to help you accomplish your goals.

Accessibility Business Case Template

The business case for accessibility is strong. Use this template to communicate to senior leaders the benefits and challenges of accessibility and the risks of inaction.

Accessibility Maturity Assessment

Use this assessment to understand your current accessibility maturity.

Blueprint benefits

Business Benefits IT Benefits
  • Don’t lose out on a 6-trillion-dollar market.
  • Don’t miss opportunities to work with organizations because you’re not accessible.
  • Enable and empower current employees with disabilities.
  • Minimize potential for negative brand reputation due to a lack of consideration for people with disabilities.
  • Decrease the risk of legal action being brought upon the organization.
  • Understand accessibility and know your role in it for your organization and your team members.
  • Be prepared and able to provide the user experience you want.
  • Decrease tech debt – start early to ensure accessibility for everyone.
  • Access an untapped labor market.
  • Mitigate IT retention challenges.

Measure the value of this blueprint

Improve stakeholder satisfaction and engagement

  • Tracking measures to understand the value of this blueprint is a critical part of the process.
  • Monitor employee engagement, overall stakeholder satisfaction with IT, and the overall end-customer satisfaction.
  • Remember, accessibility is not a one-and-done project – just because measures are positive does not mean your work is done.

In phase 2 of this blueprint, we will help you establish current-state and target-state metrics for your organization.

Suggested Metrics
Overall end-customer satisfaction
Monies saved through cost optimization efforts
Employee engagement
Monies save through application rationalization and standardization

For more metrics ideas, see the Info-Tech IT Metrics Library.

Executive Brief Case Study

INDUSTRY
Technology

SOURCE
W3C Web Accessibility Initiative (WAI), 2018

Google

Investing in accessibility
With an innovative edge, Google invests in accessibility with the objective of making life easier for everyone. Google has created a broad array of accessibility innovations in its products and services so that people with disabilities get as much out of them as anyone else.

Part of Google’s core mission, accessibility means more to Google than implementing fixes. It is viewed positively by the organization and drives it to be more innovative to make information available to everyone. Google approaches accessibility problems not as barriers but as ways to innovate and discover breakthroughs that will become mainstream in the future.

Results
Among Google’s innovations are contrast minimums, auto-complete, voice-control, AI advances, and machine learning auto-captioning. All of these were created for accessibility purposes but have positively impacted the user experience in general for Google.

Info-Tech offers various levels of support to best suit your needs

DIY Toolkit Guided Implementation Workshop Consulting
"Our team has already made this critical project a priority, and we have the time and capability, but some guidance along the way would be helpful." "Our team knows that we need to fix a process, but we need assistance to determine where to focus. Some check-ins along the way would help keep us on track." "We need to hit the ground running and get this project kicked off immediately. Our team has the ability to take this over once we get a framework and strategy in place." "Our team does not have the time or the knowledge to take this project on. We need assistance through the entirety of this project."

Diagnostics and consistent frameworks are used throughout all four options.

Guided Implementation

A Guided Implementation (GI) is a series of calls with an Info-Tech analyst to help implement our best practices in your organization.

A typical GI is 4 to 6 calls over the course of 2 to 4 months.

What does a typical GI on this topic look like?

Phase 1 Phase 2 Phase 3

Call #1: Discuss motivation for the initiative and foundational knowledge requirements.

Call #2: Discuss next steps to assess current accessibility maturity.

Call #3: Discuss stakeholder engagement and future-state analysis.

Call #4: Discuss defining goals and objectives, along with roles and responsibilities.

Call #5: Review draft business case presentation.

Call #6: Discuss post-approval steps and timelines.

Phase 1

Understand Your Current State

Phase 1
1.1 Understand standards and legislation
1.2 Build awareness
1.3 Understand maturity level

Phase 2
2.1 Define desired future state
2.2 Define goals and objectives
2.3 Document roles and responsibilities

Phase 3
3.1 Prepare business case template for presentation and approval
3.2 Validate post-approval steps and establish timelines

The Accessibility Business Case for IT

This phase will walk you through the following activities:

  • Identifying and understanding accessibility and compliance requirements and the ramifications of noncompliance.
  • Defining accessibility, disability, and disability inclusion and building awareness of these with senior leaders.
  • Completing the Accessibility Maturity Assessment to help you understand your current state.

Step 1.1

Understand standards and legislation

Activities

1.1.1 Make a list of the legislation you need to comply with

1.1.2 Seek legal and/or professional services’ input on compliance

1.1.3 Detail the risks of inaction for your organization

Understand Your Current State

Outcomes of this step
You will gain foundational understanding of the breadth of the regulation requirements for your organization. You will have reviewed and understand what is applicable to your organization.

The regulatory landscape is evolving

Canada

  • Canadian Human Rights Act
  • Policy on Communications and Federal Identity
  • Canadian Charter of Rights and Freedoms
  • Accessibility for Ontarians with Disabilities Act
  • Accessible Canada Act of 2019 (ACA)

Europe

  • UK Equality Act 2010
  • EU Web and Mobile Accessibility Directive (2016)
  • EN 301 549 European Standard – Accessibility requirements for public procurement of ICT products and services

United States

  • Section 508 of the US Rehabilitation Act of 1973
  • Americans with Disabilities Act of 1990 (ADA)
  • Section 255 of the Telecommunications Act of 1996
  • Air Carrier Access Act of 1986
  • 21st Century Communications and Video Accessibility Act of 2010 (CVAA)

New Zealand

  • Human Rights Act 1993
  • Online Practice Guidelines for Government

Australia

  • Disability Discrimination Act 1992 (DDA)

Regulatory systems are moving toward an international standard.

1.1.1 Make a list of the legislation you need to comply with

  1. Download the Accessibility Business Case Template.
  2. Conduct research and investigate what legislation and standards are applicable to your organization.
  3. a) Start by looking at your local legislation.
    b) Then consider any other regions you conduct business in.
    c) Also account for the various industries you are in.
  4. While researching, build a list of legislation requirements. Document these in your Accessibility Business Case Template as part of the Project Context section.
Input Output
  • Research
  • Websites
  • Articles
  • List of legislation that applies to the organization related to accessibility
Materials Participants
  • Accessibility Business Case Template
  • Project leader/initiator

Download the Accessibility Business Case Template

1.1.2 Seek professional advice on compliance

  1. Have general counsel review your list of regulations and standards related to accessibility or seek legal and/or professional support to review your list.
  2. Review or research further the implications of any suggestions from legal counsel.
  3. Make any updates to the Legal Landscape slide in the Accessibility Business Case Template.
Input Output
  • Compiled list of applicable legislation and standards
  • Confirmed list of regulations that are applicable to your organization related to accessibility
Materials Participants
  • Accessibility Business Case Template
  • Project leader/initiator
  • General counsel/professional services

Download the Accessibility Business Case Template

Ramifications of noncompliance

Go beyond financial consequences

Beyond the costs resulting from a claim, noncompliance can damage your organization in several ways.

Financial Impact

ADA Warning Shot: A complaint often indicates pending legal action to come. Addressing issues on a reactive, ad hoc basis can be quite expensive. It can cost almost $10,000 to address a single complaint, and chances are if you have one complaint, you have many.

Lawsuit Costs: In the US, 265,000 demand letters were sent in 2020 under the ADA for inaccessible websites. On average, a demand letter could cost the company $25,000 (conservatively). These are low-end numbers; another estimate is that a small, quickly settled digital accessibility lawsuit could cost upwards of $350,000 for the defendant.

Non-Financial Impact

Reputational Impact: Claims brought upon a company can bring negative publicity with them. In contrast, having a clear commitment to accessibility demonstrates inclusion and can enhance brand image and reputation. Stakeholder expectations are changing, and consumers, investors, and employees alike want to support businesses with a purpose.

Technology Resource Strains: Costly workarounds and ad hoc accommodation processes take away from efficiency and effectiveness. Updates and redesigns for accessibility and best practices will reduce costs associated with maintenance and service, including overall stakeholder satisfaction improvements.

Access to Talent: 2022 saw a record high number of job openings, over 11.4 million in the US alone. Ongoing labor shortages require eliminating bias and keeping an open mind about who is qualified.

Source: May Hopewell

In the last four years, 83% of the retail 500 have been sued. Since 2018, 417 of the top 500 have received ADA-based digital lawsuits.

Source: UsableNet

1.1.3 Detail the risks of inaction for your organization

  1. Using the information that you’ve gathered through your research and legal/professional advice, detail the risks of inaction for your organization.
  2. a) Consider legal risks, consumer risks, brand risks, and employee risks. (Remember, risks aren’t just monetary.)
  3. Document the risks in your Accessibility Business Case Template.
InputOutput
  • List of applicable legislation and standards
  • Information about risks
  • Identified accessibility maturity level
MaterialsParticipants
  • Accessibility Business Case Template
  • Project leader/initiator

Download the Accessibility Business Case Template

Step 1.2

Build awareness of accessibility and disability inclusion

Activities

1.2.1 Identify gaps in understanding

1.2.2 Brainstorm how to reframe accessibility positively

Understand Your Current State

Outcomes of this step
You’ll have a better understanding of accessibility so that you can effectively implement and promote it.

Where to look for understanding

First-hand experience of how people with disabilities interact with your organization is often eye-opening. It will help you understand the benefits and value of accessibility.

Where to look for understanding

  • Talk with people you know with disabilities that are willing to share.*
  • Find role-specific training that’s appropriate.
  • Research. Articles and videos are easy to find.
  • Set up assistive technology trials.
  • Seek out first-hand experience from people with disabilities and how they work and use digital assets.

Source: WAI, 2016

* Remember, people with disabilities aren't obligated to discuss or explain their disabilities and may not be comfortable sharing. If you're asking for their time, be respectful, only ask if appropriate, and accept a "no" answer if the person doesn't wish to assist.

1.2.1 Identify gaps in understanding

Find out what accessibility is and why it is important. Learn the basics.

  1. Using the information that you’ve gathered through your research and legal counsel, conduct further research to understand the importance of accessibility.
  2. Answer these questions:
  3. a) What is accessibility? Why is it important?
    b) From the legislation and standards identified in step 1.1, what gaps exist?
    c) What is the definition of disability?
    d) How does your organization currently address accessibility?
    e) What are your risks?
    f) Do you have any current employees who have disabilities?
  4. Review the previous slide for suggestions on where to find more information to answer the above questions.
  5. Document any changes to the risks in your Accessibility Business Case Template.
InputOutput
  • Articles
  • Interviews
  • Websites
  • Greater understanding of the lived experience of people with disabilities
MaterialsParticipants
  • Articles
  • Websites
  • Accessibility Business Case Template
  • Project leader/initiator

Download the Accessibility Business Case Template

Reframe accessibility as a benefit, not a burden

A clear understanding of accessibility and the related standards and regulations can turn accessibility from something big and scary to an achievable part of the business.

The benefits of accessibility are:

Market Reach Minimized Legal Risks Innovation Retention
Over 1 billion people with a spending power of $6 trillion make up the global market of people with disabilities.1 Accessibility improves the experience for all users. In addition, many organizations require you to provide proof you meet accessibility standards during the RFP process. Accessibility regulations are changing, and claims are rising. Costs associated with legal proceedings can be more than just financial. Many countries have laws you need to follow. People with disabilities bring diversity of thought, have different lived experiences, and benefit inclusivity, which helps drive engagement. Plus accessibility features often solve unanticipated problems. Employing and supporting people with disabilities can reduce turnover and improve retention, reliability, company image, employee loyalty, ability awareness, and more.

Source 1: WAI, 2018

1.2.2 Brainstorm ways to reframe accessibility positively

  1. Using the information that you’ve gathered through your research, brainstorm additional positives of accessibility for your organization.
  2. Clearly identify the problem you want to solve (e.g., reframing accessibility positively in your organization).
  3. Collect any tools you want to use to during brainstorming (e.g., whiteboard, markers, sticky notes)
  4. Write down all the ideas that come to mind.
  5. Review all the points and group them into themes.
  6. Update the Accessibility Business Case Template with your findings.
InputOutput
  • Research you have gathered
  • List of ways to positively reframe accessibility for your organization
MaterialsParticipants
  • Sticky notes, whiteboard, pens, paper, markers.
  • Accessibility Business Case Template
  • Project leader/initiator

Download the Accessibility Business Case Template

Make it part of the conversation

A first step to disability and accessibility awareness is to talk about it. When it is talked about as freely as other things are in the workplace, this can create a more welcoming workplace.

Accessibility goes beyond physical access and includes technological access and support as well as our attitudes.

Accessibility is making sure everyone (disabled or abled) can access the workplace equally.

Adjustments in the workplace are necessary to create an accessible and welcoming environment. Understanding the three dimensions of accessibility in the workplace is a good place to start.

Source: May Hopewell

Three dimensions of accessibility in the workplace

Three dimensions of accessibility in the workplace

Case Study

INDUSTRY
Professional Services

SOURCE
Accenture

Accenture takes an inclusive approach to increase accessibility.

Accessibility is more than tools

Employee experience was the focus of embarking on the accessibility journey, ensuring inclusivity was built in and every employee was able to use the tools they needed and could achieve their goals.

"We are removing barriers in technology to make all of our employees, regardless of their ability, more productive.”
— Melissa Summers, Managing Director – Global IT, Corporate Technology, Accenture

Accessibility is inclusive

The journey began with formalizing a Global IT Accessibility practice and defining an accessibility program charter. This provided direction and underpinned the strategy used to create a virtual Accessibility Center of Excellence and map out a multiyear plan of initiatives.

The team then identified all the technologies they wanted to enhance by prioritizing ones that were high use and high impact. Involving disability champions gave insight into focus areas.

Accessibility is innovation

Working with partners like Microsoft and over 100 employees, Accenture continues toward the goal of 75% accessibility for all its global high-traffic internal platforms.

Achievements thus far include:

  • 100% of new Accenture video and broadcast content is automatically captioned.
  • Accenture received a perfect Disability Equality Index (US) score of 100 out of 100 for 2017, 2018, and 2019.

Step 1.3

Understand your current accessibility maturity level

Activities

1.3.1 Complete the Accessibility Maturity Assessment

Understand Your Current State

Outcomes of this step
Completed Accessibility Maturity Assessment to inform planning for and building your business case in Phases 2 and 3.

Know where you are to know where to go

Consider accessibility improvements from three interconnected aspects to determine current maturity level

Accessibility Maturity

People

  • Consider employee, customer, and user experience.

Process

  • Review processes to ensure accessibility is considered early.

Technology

  • Whether it’s new or existing, technology is an important tool to increase accessibility.

Accessibility maturity levels

INITIAL DEVELOPING DEFINED MANAGED OPTIMIZE
At this level, accessibility processes are mostly undocumented, if they exist. Accessibility is most likely happening on a reactive, ad hoc basis. No one understands who is responsible for accessibility or what their role is. At this stage the organization is driven by the need for compliance. At the developing level, the organization is taking steps to increase accessibility but still has a lot of opportunity for improvements. The organization is defining and refining processes and is working toward building a library of assistive tools. At this level, processes related to accessibility are repeatable. However, there’s a tendency to resort to old habits under stress. The organization has tools in place to facilitate accommodation requests and technology is compatible with assistive technologies. Accessibility initiatives are driven by the desire to make the user experience better. The managed level is defined by its effective accessibility controls, processes, and metrics. The organization can mostly anticipate preferences of customers, employees, and users. The roles and responsibilities are defined, and disability is included as part of the organization’s diversity, equity, and inclusion (DEI) initiatives. This level is not the goal for all organizations. At this level there is a shift in the organization’s culture to a feeling of belonging. The organization also demonstrates ongoing process improvements. Everyone can experience a seamless interaction with the organization. The focus is on continuous improvement and using feedback to inform future initiatives.

Determine your level of maturity

Use Info-Tech’s Accessibility Maturity Assessment

  • On the accessibility questionnaire, tab 2, choose how much the statements apply to your organization. Answer the questions based on your knowledge of your current state organizationally.
  • Once you’ve answered all the questions, see the results on the tab 3, Accessibility Results. You can see your overall maturity level and the maturity level for each of six dimensions that are necessary to increase the success of an accessibility program.
  • Click through to tab 4, Recommendations, to see specific recommendations based on your results and proven research to progress through the maturity levels. Keep in mind that not all organizations will or should aspire to the “Optimize” maturity level.

1.3.1 Complete the Accessibility Maturity Assessment

  1. Download the Accessibility Maturity Assessment and save it with the date so that as you work on your accessibility program, you can reassess later and track your progress.
  2. Once you have saved the assessment, select the appropriate answer for each statement on tab 2, Accessibility Questions, based on your knowledge of the organization’s approach.
  3. After reviewing all the accessibility statements, see your maturity level results on tab 3, Accessibility Results. Then see tab 4, Recommendations, for suggestions based on your answers.
  4. Document your accessibility maturity results in your Accessibility Business Case Template.
Input Output
  • Assess your current state of accessibility by choosing all the statements that apply to your organization
  • Identified accessibility maturity level
Materials Participants
  • Accessibility Maturity Assessment
  • Accessibility Business Case Template
  • Project leader/sponsor
  • IT leadership team

Download the Accessibility Business Case Template

Phase 2

Plan for Senior Leader Buy-In

Phase 1
1.1 Understand standards and legislation
1.2 Build awareness
1.3 Understand maturity level

Phase 2
2.1 Define desired future state
2.2 Define goals and objectives
2.3 Document roles and responsibilities

Phase 3
3.1 Prepare business case template for presentation and approval
3.2 Validate post-approval steps and establish timelines

The Accessibility Business Case for IT

This phase will walk you through the following activities:

  • Defining your desired future state.
  • Determining your accessibility program goals and objectives.
  • Clarifying and documenting roles and responsibilities related to accessibility in IT.

This phase involves the following participants:

  • Project lead/sponsor
  • IT leadership team
  • Senior leaders/decision makers

Step 2.1

Define the desired future state of accessibility

Activities

2.1.1 Identify key stakeholders

2.1.2 Hold a key stakeholder focus group

2.1.3 Conduct a future-state analysis

Outcomes of this step
Following this step, you will have identified your aspirational maturity level and what your accessibility future state looks like for your organization.

Plan for Senior Leader Buy-In

Cheat sheet: Identify stakeholders

Ask stakeholders, “Who else should I be talking to?” to discover additional stakeholders and ensure you don’t miss anyone.

Identify stakeholders through the following questions:
  • Who in areas of influence will be adversely affected by potential environmental and social impacts of what you are doing?
  • At which stage will stakeholders be most affected (e.g. procurement, implementation, operations, decommissioning)?
  • Will other stakeholders emerge as the phases are started and completed?
  • Who is sponsoring the initiative?
  • Who benefits from the initiative?
  • Who is negatively impacted by the initiative?
  • Who can make approvals?
  • Who controls resources?
  • Who has specialist skills?
  • Who implements the changes?
  • Who are the owners, governors, customers, and suppliers of impacted capabilities or functions?
Take a 360-degree view of potential internal and external stakeholders who might be impacted by the initiative.
  • Executives
  • Peers
  • Direct reports
  • Partners
  • Customers
  • Subcontractors
  • Subcontractors
  • Contractors
  • Lobby groups
  • Regulatory agencies

Categorize your stakeholders with a stakeholder prioritization map

A stakeholder prioritization map helps teams categorize their stakeholders by their level of influence and ownership.

There are four areas in the map, and the stakeholders within each area should be treated differently.

Players – Players have a high interest in the initiative and the influence to effect change over the initiative. Their support is critical, and a lack of support can cause significant impediment to the objectives.

Mediators – Mediators have a low interest but significant influence over the initiative. They can help to provide balance and objective opinions to issues that arise.

Noisemakers – Noisemakers have low influence but high interest. They tend to be very vocal and engaged, either positively or negatively, but have little ability to enact their wishes.

Spectators – Generally, spectators are apathetic and have little influence over or interest in the initiative.

Stakeholder prioritization map

Define strategies for engaging stakeholders by type

Each group of stakeholders draws attention and resources away from critical tasks.

By properly identifying your stakeholder groups, you can develop corresponding actions to manage stakeholders in each group. This can dramatically reduce wasted effort trying to satisfy Spectators and Noisemakers while ensuring the needs of the Mediators and Players are met.

Type Quadrant Actions
Players High influence, high interest Actively Engage
Keep them engaged through continuous involvement. Maintain their interest by demonstrating their value to its success.
Mediators High influence, low interest Keep Satisfied
They can be the game changers in groups of stakeholders. Turn them into supporters by gaining their confidence and trust, and include them in important decision-making steps. In turn, they can help you influence other stakeholders.
Noisemakers Low influence, high interest Keep Informed
Try to increase their influence (or decrease it if they are detractors) by providing them with key information, supporting them in meetings, and using Mediators to help them.
Spectators Low influence, low interest Monitor
They are followers. Keep them in the loop by providing clarity on objectives and status updates.

2.1.1 Identify key stakeholders

Collect this information by:

  1. List direct stakeholders for your area. Include stakeholders across the organization (both IT and business units) and externally.
  2. Create a stakeholder map to capture your stakeholders’ interest in and influence on digital accessibility.
  3. Shortlist stakeholders to invite as focus group participants in activity 2.1.2.
    • Aim for a combination of Players, Mediators, and Noisemakers.
Input Output
  • List of stakeholders
  • Stakeholder requirements
  • A stakeholder map
  • List of stakeholders to include in the focus group in step 2.1.2
Materials Participants
  • Sticky notes, pens, whiteboard, markers (optional)
  • Project leader/sponsor

Hold a focus group to initiate planning

Involve key stakeholders to determine the organizational drivers of accessibility, identify target maturity and key performance indicators (KPIs), and ultimately build the project charter.

Building the project charter as a group will help you to clarify your key messages and secure buy-in from critical stakeholders up-front, which is key.

Executing the business case for accessibility requires significant involvement from your IT leadership team. The challenge is that accessibility can be overwhelming because of inherent bias. Members of your IT leadership team will also need to participate in knowledge transfer, so get them involved up-front. The focus group will help stakeholders feel more engaged in the project, which is pivotal for success.

You may feel like a full project charter isn’t necessary, and depending on your organizational size, it might not be. However, the exercise of building the charter is important regardless. No matter your current climate, some level of socializing the value of and plans for accessibility will be necessary.

Meeting Agenda

  1. Short introduction
    Led by: Project Sponsor
    • Why the initiative is being considered.
  2. Make the case for the project
    Led by: Project Manager
    • Current state: What does the initiative address?
    • Future state: What is our target state of maturity?
  3. Success criteria
    Led by: Project Manager
    • How will success be measured?
  4. Define the project team
    Led by: Project Manager
    • Description of planned approach.
    • Stakeholder assessment.
    • What is required of the sponsor and stakeholders?
  5. Determine next steps
    Led by: Project Manager

2.1.2 Hold a stakeholder focus group

Identify the pain points you want to resolve and some of the benefits that you’d like to see from a program. By doing so, you’ll get a holistic view of what you need to achieve and what your drivers are.

  1. Ask the working group participants (as a whole or in smaller groups) to discuss pain points created by inaccessibility.
    • Challenges related to stakeholders.
    • Challenges created by process issues.
    • Difficulties improving accessibility practices.
  2. Discuss opportunities to be gained from improving these practices.
  3. Have participants write these down on sticky notes and place them on a whiteboard or flip chart.
  4. Review all the points as a group. Group challenges and benefits into themes.
  5. Have the group prioritize the risks and benefits in terms of what the solution must have, should have, could have, and won’t have.
Input Output
  • Reasons for the project
  • Stakeholder requirements
  • Pain points and risks
  • A prioritized list of risks and benefits of the solution
Materials Participants
  • Agenda (see previous slide)
  • Sticky notes, pens, whiteboard, markers (optional)
  • IT leadership
  • Other key stakeholders

While defining future state, consider your drivers

The Info-Tech Accessibility Maturity Framework identifies three key strategic drivers: compliance, experience, and incorporation.

  • Over 30% of organizations are focused on compliance, according to a 2022 survey by Harvard Business Review and Slack’s Future Forum. The survey asked more than 10,000 workers in six countries about their organizations’ approach to DEI.2

Even though 90% of companies claim to prioritize diversity,1 over 30% are focused on compliance.2

1. Harvard Business Review, 2020
2. Harvard Business Review, 2022

31.6% of companies remain in the Compliant stage, where they are focused on DEI compliance and not on integrating DEI throughout the organization or on creating continual improvement.

Source: Harvard Business Review, 2022

Align the benefits of program drivers to organizational goals or outcomes

Although there will be various motivating factors, aligning the drivers of your accessibility program provides direction to the program. Connecting the advantages of program drivers to organizational goals builds the confidence of senior leaders and decision makers, increasing the continued commitment to invest in accessibility programming.

Drivers Compliance Experience Incorporation
Maturity level Initial Developing Defined Managed Optimized
Description Any accessibility initiative is to comply with the minimum legislated requirement. Desire to avoid/decrease legal risk. Accessibility initiatives are focused on improving the experience of everyone from the start. Most organizations will be experience driven. Desire to increase accessibility and engagement. Accessibility is a seamless part of the whole organization and initiatives are focused on impacting social issues.
Advantages Compliance is a good starting place for accessibility. It will reduce legal risk. Being people focused from the start of processes enables the organization to reduce tech debt, provide the best user experience, and realize other benefits of accessibility. There is a sense of belonging in the organization. The entire organization experiences the benefits of accessibility.
Disadvantages Accessibility is about more than just compliance. Being compliance driven won’t give you the full benefits of accessibility. This can mean a culture change for the organization, which can take a long time. IT is used to moving quickly – it might feel counterintuitive to slow down and take time. It takes much longer to reach the associated level of maturity. Not possible for all organizations.

Info-Tech Accessibility Maturity Framework

Info-Tech Accessibility Maturity Framework

After initially ensuring your organization is compliant with regulations and standards, you will progress to building disciplined process and consistent standardized processes. Eventually you will build the ability for predictable process, and lastly, you’ll optimize by continuously improving.

Depending on the level of maturity you are trying to achieve, it could take months or even years to implement. The important thing to understand, however, is that accessibility work is never done.

At all levels of the maturity framework, you must consider the interconnected aspects of people, process, and technology. However, as the organization progresses, the impact will shift from largely being focused on process and technology improvement to being focused on people.

Info-Tech Insight
IT typically works through maturity frameworks from the bottom to the top, progressing at each level until they reach the end. When it comes to digital accessibility initiatives, being especially thorough, thoughtful, and collaborative is critical to success. This will mean spending more time in the Developing, Defined, and Managed levels of maturity rather than trying to reach Optimized as quickly as you can. This may feel contrary to what IT historically considers as a successful implementation.

Accessibility maturity levels

Driver Description Benefits
Initial Compliance
  • Accessibility processes are mostly undocumented.
  • Accessibility happens mostly on a reactive or ad hoc basis.
  • No one is aware of who is responsible for accessibility or what role they play.
  • Heavily focused on complying with regulations and standards to decrease legal risk.
  • The organization is aware of the need for accessibility.
  • Legal risk is decreased.
Developing Experience
  • The organization is starting to take steps to increase accessibility beyond compliance.
  • Lots of opportunity for improvement.
  • Defining and refining processes.
  • Working toward building a library of assistive tools.
  • Awareness of the need for accessibility is growing.
  • Process review for accessibility increases process efficiency through avoiding rework.
Defined Experience
  • Accessibility processes are repeatable.
  • There is a tendency to resort to old habits under stress.
  • Tools are in place to facilitate accommodation.
  • Employees know accommodations are available to them.
  • Accessibility is becoming part of daily work.
Managed Experience
  • Defined by effective accessibility controls, processes, and metrics.
  • Mostly anticipating preferences.
  • Roles and responsibilities are defined.
  • Disability is included as part of DEI.
  • Employees understand their role in accessibility.
  • Engagement is positively impacted.
  • Attraction and retention are positively impacted.
Optimized Incorporation
  • Not the goal for every organization.
  • Characterized by a dramatic shift in organizational culture and a feeling of belonging.
  • Ongoing continuous improvement.
  • Seamless interactions with the organization for everyone.
  • Using feedback to inform future initiatives.
  • More likely to be innovative and inclusive, reach more people positively, and meet emerging global legal requirements.
  • Better equipped for success.

2.1.3 Conduct future-state analysis

Identify your target state of maturity

  1. Provide the group with your maturity assessment results to review as well as the slides on the maturity levels, framework, and drivers.
  2. Compare the benefits listed on the Accessibility maturity levels slide to those that you named in the previous exercise and determine which maturity level best describes your target state.
  3. Discuss as a group and agree on one desired maturity level to reach.
  4. Review the other levels of maturity and determine what is in and out of scope for the project (higher-level benefits would be considered out of scope).
  5. Document your target state of maturity in your Accessibility Business Case Template.
Input Output
  • Accessibility maturity levels chart on previous slide
  • Maturity level assessment results
  • Target maturity level documented
Materials Participants
  • Paper and pens
  • Handouts of maturity levels
  • Accessibility Business Case Template
  • IT leadership team

Download the Accessibility Business Case Template

Case Study

Accessibility as a differentiator

INDUSTRY
Financial

SOURCE
WAI-Engage

Accessibility inside and out

As a financial provider, Barclays embarked on the accessibility journey to engage customers and employees with the goal of equal access for all. One key statement that provided focus was “Essential for some, easier for all. ”

“It's about helping everyone to work, bank and live their lives regardless of their age, situation, abilities or circumstances.”

Embedding into experiences

“The Barclays Accessibility team [supports] digital teams to embed accessibility into our services and culture through effective governance, partnering, training and tools. Establishing an enterprise-wide accessibility strategy, standards and programmes coupled with senior sponsorship helps support our publicly stated ambition of becoming the most accessible and inclusive FTSE company.”

– Paul Smyth, Head of Digital Accessibility, Barclays

It’s a circle, not a roadmap

  • Barclays continues the journey through partnerships with disability charities and accessibility experts and through regularly engaging with customers and colleagues with disabilities directly.
  • More accessible, inclusive products and services engage and attract more people with disabilities. This translates to a more diverse workforce that identifies opportunities for innovation. This leads to being attractive to diverse talent, and the circle continues.
  • Barclays’ mobile banking app was first to be accredited by accessibility consultants AbilityNet.

Step 2.2

Define your accessibility program goals and objectives

Activities

2.2.1 Create a list of goals and objectives

2.2.2 Finalize key metrics

Plan for Senior Leader Buy-In

Outcomes of this step
You will have clear measurable goals and objectives to respond to identified accessibility issues and organizational goals.

What does a good goal look like?

Use the SMART framework to build effective goals.

S Specific: Is the goal clear, concrete, and well defined?
M Measurable: How will you know when the goal is met?
A Achievable: Is the goal possible to achieve in a reasonable time?
R Relevant: Does this goal align with your responsibilities and with departmental and organizational goals?
T Time-based: Have you specified a time frame in which you aim to achieve the goal?

SMART is a common framework for setting effective goals. Make sure your goals satisfy these criteria to ensure you can achieve real results.

2.2.1 Create a list of goals and objectives

Use the outcomes from activity 2.1.2.

  1. Using the prioritized list of what your solution must have, should have, could have, and won’t have from activity 2.1.2, develop goals.
  2. Remember to use the SMART goal framework to build out each goal (see the previous slide for more information on SMART goals).
  3. Ensure each goal supports departmental and organizational goals to ensure it is meaningful.
  4. Document your goals and objectives in your Accessibility Business Case Template.
InputOutput
  • Outcomes of activity 2.1.2
  • Organizational and departmental goals
  • Goals and objectives added to your Accessibility Business Case Template
MaterialsParticipants
  • Accessibility Business Case Template
  • IT leadership team

Download the Accessibility Business Case Template

2.2.1 Create a list of goals and objectives

Use the outcomes from activity 2.1.2.

  1. Using the prioritized list of what your solution must have, should have, could have, and won’t have from activity 2.1.2, develop goals.
  2. Remember to use the SMART goal framework to build out each goal (see the previous slide for more information on SMART goals).
  3. Ensure each goal supports departmental and organizational goals to ensure it is meaningful.
  4. Document your goals and objectives in your Accessibility Business Case Template.

Establish Baseline Metrics

Baseline metrics will be improved through:

  1. Progressing through the accessibility maturity model.
  2. Addressing accessibility earlier in processes to avoid tech debt and rework late in projects or releases.
  3. Making accessibility part of the procurement process as a scoring consideration and vendor choice.
  4. Ensuring compliance with regulations and standards.
Metric Current Goal
Overall end-customer satisfaction 90 120
Monies saved through cost optimization efforts
Employee engagement
Monies save through application rationalization and standardization

For more metrics ideas, see the Info-Tech IT Metrics Library.

2.2.2 Finalize key metrics

Finalize key metrics the organization will use to measure accessibility success

  1. Brainstorm how you would measure the success of each goal based on the benefits, challenges, and risks you previously identified.
  2. Write each of the metric ideas down and finalize three to five key metrics which you will track. The metrics you choose should relate to the key challenges or risks you have identified and match your desired maturity level and driver.
  3. Document your key metrics in the Accessibility Business Case Template.
InputOutput
  • Accessibility challenges and benefits
  • Goals from activity 2.2.1
  • Three to five key metrics to track
MaterialsParticipants
  • Accessibility Business Case Template
  • IT leadership team
  • Project lead/sponsor

Download the Accessibility Business Case Template

Step 2.3

Document accessibility program roles and responsibilities

Activities

2.3.1 Populate a RACI chart

Plan for Senior Leader Buy-In

Outcomes of this step
At the end of this step, you will have a completed RACI chart documenting the roles and responsibilities related to accessibility for your accessibility business case.

2.3.1 Populate a RACI

Populate a RACI chart to identify who should be responsible, accountable, consulted, and informed for each key activity.

Define who is responsible, accountable, consulted, and informed for the project team:

  1. Write out the list of all stakeholders along the top of a whiteboard. Write out the key project steps along the left-hand side.
  2. For each initiative, identify each team member’s role. Are they:
    Responsible: The one responsible for getting the job done.
    Accountable: Only one person can be accountable for each task.
    Consulted: Are involved by providing knowledge.
    Informed: Receive information about execution and quality.
  3. As you proceed, continue to add tasks and assign responsibility to the RACI chart in the appendix of the Accessibility Business Case Template.
InputOutput
  • Stakeholder list
  • Key project steps
  • Project RACI chart
MaterialsParticipants
  • Whiteboard
  • Accessibility Business Case Template
  • IT leadership team

Download the Accessibility Business Case Template

Phase 3

Prepare your business case and get approval

Phase 1
1.1 Understand standards and legislation
1.2 Build awareness
1.3 Understand maturity level

Phase 2
2.1 Define desired future state
2.2 Define goals and objectives
2.3 Document roles and responsibilities

Phase 3
3.1 Prepare business case template for presentation and approval
3.2 Validate post-approval steps and establish timelines

The Accessibility Business Case for IT

This phase will walk you through the following activities:

  • Compiling the work and learning you’ve done so far into a business case presentation.

This phase involves the following participants:

  • Project lead/sponsor
  • Senior leaders/approval authority

There is a business case for accessibility

  • When planning for initiatives, a business case is a necessary tool. Although it can feel like an administrative exercise, it helps create a compelling argument to senior leaders about the benefits and necessity of building an accessibility program.
  • No matter the industry, you need to justify how the budget and effort you require for the initiative support organizational goals. However, senior leaders of different industries might be motivated by different reasons. For example, government is strongly motivated by legal and equity aspects, commercial companies may be attracted to the increase in innovation or market reach, and educational and nonprofit companies are likely motivated by brand enhancement.
  • The organizational focus and goals will guide your business case for accessibility. Highlight the most relevant benefits to your operational landscape and the risk of inaction.

Source: WAI, 2018

“Many organizations are waking up to the fact that embracing accessibility leads to multiple benefits – reducing legal risks, strengthening brand presence, improving customer experience and colleague productivity.”
– Paul Smyth, Head of Digital Accessibility, Barclays
Source: WAI, 2018

Step 3.1

Customize and populate the Accessibility Business Case Template

Activities

3.1.1 Prepare your business case template for presentation and approval

Build Your Business Case

Outcomes of this step
Following this step, you will have a customized business case presentation that you can present to senior leaders.

Use Info-Tech’s template to communicate with stakeholders

Obtain approval for your accessibility program by customizing Info-Tech’s Accessibility Business Case Template, which is designed to effectively convey your key messages. Tailor the template to suit your needs.

It includes:

  • Project context
  • Project scope and objectives
  • Knowledge transfer roadmap
  • Next steps

Info-Tech Insight
The support of senior leaders is critical to the success of your accessibility program development. Remind them of the benefits and impact and the risks associated with inaction.

Download the Accessibility Business Case Template

3.1.1 Prepare a presentation for senior leaders to gain approval

Now that you understand your current and desired accessibility maturity, the next step is to get sign-off to begin planning your initiatives.

Know your audience:

  1. Consider who will be included in your presentation audience.
  2. You want your presentation to be succinct and hard-hitting. Management’s time is tight, and they will lose interest if you drag out the delivery. Impact them hard and fast with the challenges, benefits, and risks of inaction.
  3. Contain the presentation to no more than an hour. Depending on your audience, the actual presentation delivery could be quite short. You want to ensure adequate time for questions and answers.
  4. Schedule a meeting with the key decision makers who will need to approve the initiatives (IT leadership team, executive team, the board, etc.) and present your business case.
InputOutput
  • Activity results
  • Accessibility Maturity Assessment results
  • A completed presentation to communicate your accessibility business case
MaterialsParticipants
  • Accessibility Business Case Template
  • IT leadership team
  • Project sponsor
  • Project stakeholders
  • Senior leaders

Download the Accessibility Business Case Template

Step 3.2

Validate post-approval steps and establish timelines

Activities

3.2.1 Prepare for implementation: Complete the implementation prep to-do list and assign proposed timelines

Build Your Business Case

Outcomes of this step
This step will help you gain leadership’s approval to move forward with building and implementing the accessibility program.

Prepare to implement your program

Complete the to-do list to ensure you are ready to move your accessibility program forward.

To Do Proposed Timeline
Reach out to your change management team for assistance.
Discuss your plan with HR.
Build a project team.
Incorporate any necessary changes from senior leaders into your business case.
[insert your own addition here]
[insert your own addition here]
[insert your own addition here]
[insert your own addition here]

3.2.1 Prep for implementation (action planning)

Use the implementation prep to-do list to make sure you have gathered relevant information and completed critical steps to be ready for success.

Use the list on the previous slide to make sure you are set up for implementation success and that you’re ready to move your accessibility program forward.

  1. Assign proposed timelines to each of the items.
  2. Work through the list, collecting or completing each item.
  3. As you proceed, keep your identified drivers, current state, desired future state, goals, and objectives in mind.
Input Output
  • Accessibility Maturity Assessment
  • Business case presentation and any feedback from senior leaders
  • Goals, objectives, identified drivers, and desired future state
  • High-level action plan
Materials Participants
  • Previous slide containing the checklist
  • Project lead

Related Info-Tech Research

Implement and Mature Your User Experience Design Practice

  • Create a practice that is focused on human outcomes; it starts and ends with the people you are designing for. This includes:
    • Establishing a practice with a common vision.
    • Enhancing the practice through four design factors.
    • Communicating a roadmap to improve your business through design.

Modernize Your Corporate Website to Drive Business Value

  • Users are demanding more valuable web functionalities and improved access to your website services.
  • The criteria of user acceptance and satisfaction involves more than an aesthetically pleasing user interface (UI). It also includes how emotionally attached the user is to the website and how it accommodates user behaviors.

IT Diversity & Inclusion Tactics

  • Although inclusion is key to the success of a diversity and inclusion (D&I) strategy, the complexity of the concept makes it a daunting pursuit.
  • This is further complicated by the fact that creating inclusion is not a one-and-done exercise. Rather, it requires the ongoing commitment of employees and managers to reassess their own behaviors and to drive a cultural shift.

Fix Your IT Culture

  • Go beyond value statements to create a culture that enables the departmental strategy.
  • There is confusion about how to translate culture from an abstract concept to something that is measurable, actionable, and process driven.
  • Organizations lack clarity about who is accountable and responsible for culture, with groups often pointing fingers at each other.

Works cited

“2021 State of Digital Accessibility.” Level Access, n.d. Accessed 10 Aug. 2022

”2022 Midyear Report: ADA Digital Accessibility Lawsuits.” UsableNet, 2022. Accessed 9 Nov. 2022

“Barclay’s Bank Case Study.” WAI-Engage, 12 Sept. 2018. Accessed 7 Nov. 2022.

Bilodeau, Howard, et al. “StatCan COVID-19 Data to Insights for a Better Canada.” Statistics Canada, 24 June 2021. Accessed 10 Aug. 2022.

Casey, Caroline. “Do Your D&I Efforts Include People With Disabilities?” Harvard Business Review, 19 March 2020. Accessed 28 July 2022.

Digitalisation World. “Organisations failing to meet digital accessibility standards.” Angel Business Communications, 19 May 2022. Accessed Oct. 2022.

“disability.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/disability. Accessed 10 Aug. 2022.

“Disability.” World Health Organization, 2022. Accessed 10 Aug 2022.

“Driving the Accessibility Advantage at Accenture.” Accenture, 2022. Accessed 7 Oct. 2022.

eSSENTIAL Accessibility. The Must-Have WCAG 2.1 Checklist. 2022

Hopewell, May. Accessibility in the Workplace. 2022.

“Initiate.” W3C Web Accessibility Initiative (WAI), 31 March 2016. Accessed 18 Aug. 2022.

Kalcevich, Kate, and Mike Gifford. “How to Bake Layers of Accessibility Testing Into Your Process.” Smashing Magazine, 26 April 2021. Accessed 31 Aug. 2022.

Noone, Cat. “4 Common Ways Companies Alienate People with Disabilities.” Harvard Business Review, 29 Nov. 2021. Accessed Jul. 2022.

Taylor, Jason. “A Record-Breaking Year for ADA Digital Accessibility Lawsuits.” UsableNet, 21 December 2020. Accessed Jul. 2022.

“The Business Case for Digital Accessibility.” W3C Web Accessibility Initiative (WAI), 9 Nov. 2018. Accessed 4 Aug. 2022.

“The WebAIM Million.” Web AIM, 31 March 2022. Accessed 28 Jul. 2022.

Washington, Ella F. “The Five Stages of DEI Maturity.” Harvard Business Review, November - December 2022. Accessed 7 Nov. 2022.

Wyman, Nicholas. “An Untapped Talent Resource: People With Disabilities.” Forbes, 25 Feb. 2021. Accessed 14 Sep. 2022.

The Small Enterprise Guide to People and Resource Management

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  • Parent Category Name: Train & Develop
  • Parent Category Link: /train-and-develop
  • 52% of small business owners agree that labor quality is their most important problem, and 76% of executives expect the talent market to get even more challenging.
  • The problem? You can't compete on salary, training budgets are slim, you need people skilled in all areas, and even one resignation represents a large part of your workforce.

Our Advice

Critical Insight

  • The usual, reactive approach to workforce management is risky:
    • Optimizing tactics helps you hire faster, train more, and negotiate better contracts.
    • But fulfilling needs as they arise costs more, has greater risk of failure, and leaves you unprepared for future needs.
  • In a small enterprise where every resource counts, in which one hire represents 10% of your workforce, it is essential to get it right.

Impact and Result

  • Workforce planning helps you anticipate future needs.
  • More lead time means better decisions at lower cost.
  • Small Enterprises benefit most, since every resource counts.

The Small Enterprise Guide to People and Resource Management Research & Tools

Besides the small introduction, subscribers and consulting clients within this management domain have access to:

1. The Small Enterprise Guide to People and Resource Management Deck – Find out why workforce planning is critical for small enterprises.

Use this storyboard to lay the foundation of people and resources management practices in your small enterprise IT department.

  • The Small Enterprise Guide to People and Resource Management – Phases 1-3

2. Workforce Planning Workbook – Use the tool to successfully complete all of the activities required to define and estimate your workforce needs for the future.

Use these concise exercises to analyze your department’s talent current and future needs and create a skill sourcing strategy to fill the gaps.

  • Workforce Planning Workbook for Small Enterprises

3. Knowledge Transfer Tools – Use these templates to identify knowledge to be transferred.

Work through an activity to discover key knowledge held by an employee and create a plan to transfer that knowledge to a successor.

  • IT Knowledge Identification Interview Guide Template
  • IT Knowledge Transfer Plan Template

4. Development Planning Tools – Use these tools to determine priority development competencies.

Assess employees’ development needs and draft a development plan that fits with key organizational priorities.

  • IT Competency Library
  • Leadership Competencies Workbook
  • IT Employee Career Development Workbook
  • Individual Competency Development Plan
  • Learning Methods Catalog for IT Employees

Infographic

Workshop: The Small Enterprise Guide to People and Resource Management

Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

1 Lay Your Foundations

The Purpose

Set project direction and analyze workforce needs.

Key Benefits Achieved

Planful needs analysis ensures future workforce supports organizational goals.

Activities

1.1 Set workforce planning goals and success metrics.

1.2 Identify key roles and competency gaps.

1.3 Conduct a risk analysis to identify future needs.

1.4 Determine readiness of internal successors.

Outputs

Work with the leadership team to:

Extract key business priorities.

Set your goals.

Assess workforce needs.

2 Create Your Workforce Plan

The Purpose

Conduct a skill sourcing analysis, and determine competencies to develop internally.

Key Benefits Achieved

A careful analysis ensures skills are being sourced in the most efficient way, and internal development is highly aligned with organizational objectives.

Activities

2.1 Determine your skill sourcing route.

2.2 Determine priority competencies for development.

Outputs

Create a workforce plan.

2.Determine guidelines for employee development.

3 Plan Knowledge Transfer

The Purpose

Discover knowledge to be transferred, and build a transfer plan.

Key Benefits Achieved

Ensure key knowledge is not lost in the event of a departure.

Activities

3.1 Discover knowledge to be transferred.

3.2 Identify the optimal knowledge transfer methods.

3.3 Create a knowledge transfer plan.

Outputs

Discover tacit and explicit knowledge.

Create a knowledge transfer roadmap.

4 Plan Employee Development

The Purpose

Create a development plan for all staff.

Key Benefits Achieved

A well-structured development plan helps engage and retain employees while driving organizational objectives.

Activities

4.1 Identify target competencies & draft development goals

4.2 Select development activities and schedule check-ins.

4.3 Build manager coaching skills.

Outputs

Assess employees.

Prioritize development objectives.

Plan development activities.

Build management skills.

Further reading

The Small Enterprise Guide to People and Resource Management

Quickly start getting the right people, with the right skills, at the right time

Is this research right for you?

Research Navigation

Managing the people in your department is essential, whether you have three employees or 300. Depending on your available time, resources, and current workforce management maturity, you may choose to focus on the overall essentials, or dive deep into particular areas of talent management. Use the questions below to help guide you to the right Info-Tech resources that best align with your current needs.

Question If you answered "no" If you answered "yes"

Does your IT department have fewer than 15 employees, and is your organization's revenue less than $25 million (USD)?

Review Info-Tech's archive of research for mid-sized and large enterprise clients.

Follow the guidance in this blueprint.

Does your organization require a more rigorous and customizable approach to workforce management?

Follow the guidance in this blueprint.

Review Info-Tech's archive of research for mid-sized and large enterprise clients.

Analyst Perspective

Workforce planning is even more important for small enterprises than large organizations.

It can be tempting to think of workforce planning as a bureaucratic exercise reserved for the largest and most formal of organizations. But workforce planning is never more important than in small enterprises, where every individual accounts for a significant portion of your overall productivity.

Without workforce planning, organizations find themselves in reactive mode, hiring new staff as the need arises. They often pay a premium for having to fill a position quickly or suffer productivity losses when a critical role goes unexpectedly vacant.

A workforce plan helps you anticipate these challenges, come up with solutions to mitigate them, and allocate resources for the most impact, which means a greater return on your workforce investment in the long run.

This blueprint will help you accomplish this quickly and efficiently. It will also provide you with the essential development and knowledge transfer tools to put your plan into action.

This is a picture of Jane Kouptsova

Jane Kouptsova
Senior Research Analyst, CIO Advisory
Info-Tech Research Group

Executive Summary

Your Challenge

52% of small business owners agree that labor quality is their most important problem.1

Almost half of all small businesses face difficulty due to staff turnover.

76% of executives expect the talent market to get even more challenging.2

Common Obstacles

76% of executives expect workforce planning to become a top strategic priority for their organization.2

But…

30% of small businesses do not have a formal HR function.3

Small business leaders are often left at a disadvantage for hiring and retaining the best talent, and they face even more difficulty due to a lack of support from HR.

Small enterprises must solve the strategic workforce planning problem, but they cannot invest the same time or resources that large enterprises have at their disposal.

Info-Tech's Approach

A modular, lightweight approach to workforce planning and talent management, tailored to small enterprises

Clear activities that guide your team to decisive action

Founded on your IT strategy, ensuring you have not just good people, but the right people

Concise yet comprehensive, covering the entire workforce lifecycle from competency planning to development to succession planning and reskilling

Info-Tech Insight

Every resource counts. When one hire represents 10% of your workforce, it is essential to get it right.

1CNBC & SurveyMonkey. 2ADP. 3Clutch.

Labor quality is small enterprise's biggest challenge

The key to solving it is strategic workforce planning

Strategic workforce planning (SWP) is a systematic process designed to identify and address gaps in today's workforce, including pinpointing the human capital needs of the future.

Linking workforce planning with strategic planning ensures that you have the right people in the right positions, in the right places, at the right time, with the knowledge, skills, and attributes to deliver on strategic business goals.

SWP helps you understand the makeup of your current workforce and how well prepared it is or isn't (as the case may be) to meet future IT requirements. By identifying capability gaps early, CIOs can prepare to train or develop current staff and minimize the need for severance payouts and hiring costs, while providing clear career paths to retain high performers.

52%

of small business owners agree that labor quality is their most important problem.1

30%

30% of small businesses have no formal HR function.2

76%

of senior leaders expect workforce planning to become the top strategic challenge for their organization.3

1CNBC & SurveyMonkey. 2Clutch. 3ADP.

Workforce planning matters more for small enterprises

You know that staffing mistakes can cost your department dearly. But did you know the costs are greater for small enterprises?

The price of losing an individual goes beyond the cost of hiring a replacement, which can range from 0.5 to 2 times that employee's salary (Gallup, 2019). Additional costs include loss of productivity, business knowledge, and team morale.

This is a major challenge for large organizations, but the threat is even greater for small enterprises, where a single individual accounts for a large proportion of IT's productivity. Losing one of a team of 10 means 10% of your total output. If that individual was solely responsible for a critical function, your department now faces a significant gap in its capabilities. And the effect on morale is much greater when everyone is on the same close-knit team.

And the threat continues when the staffing error causes you not to lose a valuable employee, but to hire the wrong one instead. When a single individual makes up a large percentage of your workforce, as happens on small teams, the effects of talent management errors are magnified.

A group of 100 triangles is shown above a group of 10 triangles. In each group, one triangle is colored orange, and the rest are colored blue.

Info-Tech Insight

One bad hire on a team of 100 is a problem. One bad hire on a team of 10 is a disaster.

This is an image of Info-Tech's small enterprise guide o people and resource management.

Blueprint pre-step: Determine your starting point

People and Resource management is essential for any organization. But depending on your needs, you may want to start at different stages of the process. Use this slide as a quick reference for how the activities in this blueprint fit together, how they relate to other workforce management resources, and the best starting point for you.

Your IT strategy is an essential input to your workforce plan. It defines your destination, while your workforce is the vessel that carries you there. Ensure you have at least an informal strategy for your department before making major workforce changes, or review Info-Tech's guidance on IT strategy.

This blueprint covers the parts of workforce management that occur to some extent in every organization:

  • Workforce planning
  • Knowledge transfer
  • Development planning

You may additionally want to seek guidance on contract and vendor management, if you outsource some part of your workload outside your core IT staff.

Track metrics

Consider these example metrics for tracking people and resource management success

Project Outcome Metric Baseline Target
Reduced training costs Average cost of training (including facilitation, materials, facilities, equipment, etc.) per IT employee
Reduced number of overtime hours worked Average hours billed at overtime rate per IT employee
Reduced length of hiring period Average number of days between job ad posting and new hire start date
Reduced number of project cancellations due to lack of capacity Total of number of projects cancelled per year
Increased number of projects completed per year (project throughput) Total number of project completions per year
Greater net recruitment rate Number of new recruits/Number of terminations and departures
Reduced turnover and replacement costs Total costs associated with replacing an employee, including position coverage cost, training costs, and productivity loss
Reduced voluntary turnover rate Number of voluntary departures/Total number of employees
Reduced productivity loss following a departure or termination Team or role performance metrics (varies by role) vs. one year ago

Info-Tech offers various levels of support to best suit your needs

DIY Toolkit

“Our team has already made this critical project a priority, and we have the time and capability, but some guidance along the way would be helpful.”

Guided Implementation

“Our team knows that we need to fix a process, but we need assistance to determine where to focus. Some check-ins along the way would help keep us on track.”

Workshop

“We need to hit the ground running and get this project kicked off immediately. Our team has the ability to take this over once we get a framework and strategy in place.”

Consulting

“Our team does not have the time or the knowledge to take this project on. We need assistance through the entirety of this project.”

Diagnostics and consistent frameworks used throughout all four options

Guided Implementation

What does a typical GI on this topic look like?

Phase 1 Phase 2 Phase 3

Call #1:

Scope requirements, objectives, and your specific challenges.

Call #2: Assess current workforce needs.

Call #4: Determine skill sourcing route.

Call #6:

Identify knowledge to be transferred.

Call #8: Draft development goals and select activities.

Call #3: Explore internal successor readiness.

Call #5:Set priority development competencies.

Call #7: Create a knowledge transfer plan.

Call #9: Build managers' coaching & feedback skills.

A Guided Implementation (GI) is a series of calls with an Info-Tech analyst to help implement our best practices in your organization.

A typical GI is between 4 to 6 calls over the course of 3 to 4 months.

Workshop Overview

Contact your account representative for more information.
workshops@infotech.com 1-888-670-8889

Day 1

Day 2

Day 3

Day 4

Day 5

1.Lay Your Foundations 2. Create Your Workforce Plan 3. Plan Knowledge Transfer 3. Plan Employee Development Next Steps and Wrap-Up (offsite)
Activities

1.1 Set workforce planning goals and success metrics

1.2 Identify key roles and competency gaps

1.3 Conduct a risk analysis to identify future needs

1.4 Determine readiness of internal successors

1.5 Determine your skill sourcing route

1.6 Determine priority competencies for development

3.1 Discover knowledge to be transferred

3.2 Identify the optimal knowledge transfer methods

3.3 Create a knowledge transfer plan

4.1 Identify target competencies & draft development goals

4.2 Select development activities and schedule check-ins

4.3 Build manager coaching skills

Outcomes

Work with the leadership team to:

  1. Extract key business priorities
  2. Set your goals
  3. Assess workforce needs

Work with the leadership team to:

  1. Create a workforce plan
  2. Determine guidelines for employee development

Work with staff and managers to:

  1. Discover tacit and explicit knowledge
  2. Create a knowledge transfer roadmap

Work with staff and managers to:

  1. Assess employees
  2. Prioritize development objectives
  3. Plan development activities
  4. Build management skills

Info-Tech analysts complete:

  1. Workshop report
  2. Workforce plan record
  3. Action plan

Workshop Overview

Contact your account representative for more information.
workshops@infotech.com 1-888-670-8889

Each onsite day is structured with group working sessions from 9-11 a.m. and 1:30-3:30 p.m. and includes Open Analyst Timeslots, where our facilitators are available to expand on scheduled activities, capture and compile workshop results, or review additional components from our comprehensive approach.

This is a calendar showing days 1-4, and times from 8am-5pm

Phase 1

Workforce Planning

Workforce Planning

Knowledge Transfer

Development Planning

Identify needs, goals, metrics, and skill gaps.

Select a skill sourcing strategy.

Discover critical knowledge.

Select knowledge transfer methods.

Identify priority competencies.

Assess employees.

Draft development goals.

Provide coaching & feedback.

The Small Enterprise Guide to People and Resource Management

Phase Participants

  • Leadership team
  • Managers
  • Human resource partner (if applicable)

Additional Resources

Workforce Planning Workbook for Small Enterprises

Phase pre-step: Gather resources and participants

  1. Ensure you have an up-to-date IT strategy. If you don't have a formal strategy in place, ensure you are aware of the main organizational objectives for the next 3-5 years. Connect with executive stakeholders if necessary to confirm this information.
    If you are not sure of the organizational direction for this time frame, we recommend you consult Info-Tech's material on IT strategy first, to ensure your workforce plan is fully positioned to deliver value to the organization.
  2. Consult with your IT team and gather any documentation pertaining to current roles and skills. Examples include an org chart, job descriptions, a list of current tasks performed/required, a list of company competencies, and a list of outsourced projects.
  3. Gather the right participants. Most of the decisions in this section will be made by senior leadership, but you will also need input from front-line managers. Ensure they are available on an as-needed basis. If your organization has an HR partner, it can also be helpful to involve them in your workforce planning process.

Formal workforce planning benefits even small teams

Strategic workforce planning (SWP) is a systematic process designed to identify and address gaps in your workforce today and plan for the human capital needs of the future.

Your workforce plan is an extension of your IT strategy, ensuring that you have the right people in the right positions, in the right places, at the right time, with the knowledge, skills, and attributes to deliver on strategic business goals.

SWP helps you understand the makeup of your current workforce and how well prepared it is or isn't (as the case may be) to meet future IT requirements. By identifying capability gaps early, CIOs can prepare to train or develop current staff and minimize the need for severance payouts and hiring costs, while providing clear career paths to retain high performers.

The smaller the business, the more impact each individual's performance has on the overall success of the organization. When a given role is occupied by a single individual, the organization's performance in that function is determined wholly by one employee. Creating a workforce plan for a small team may seem excessive, but it ensures your organization is not unexpectedly hit with a critical competency gap.

Right-size your workforce planning process to the size of your enterprise

Small organizations are 2.2 times more likely to have effective workforce planning processes.1 Be mindful of the opportunities and risks for organizations of your size as you execute the project. How you build your workforce plan will not change drastically based on the size of your organization; however, the scope of your initiative, the size of your team, and the tactics you employ may vary.

Small Organization

Medium Organization

Large Organization

Project Opportunities

  • Project scope is much more manageable.
  • Communication and planning can be more manageable.
  • Fewer roles can clarify prioritization needs and promotability.
  • Project scope is more manageable.
  • Moderate budget for workforce planning initiatives is needed.
  • Communication and enforcement is easier.
  • Larger candidate pool to pull from.
  • Greater career path options for staff.
  • In-house expertise may be available

Project Risks

  • Limited resources and time to execute the project.
  • In-house expertise is unlikely.
  • Competencies may be informal and not documented.
  • Limited overlap in responsibilities, resulting in fewer redundancies.
  • Limited staff with experience for the project.
  • Workforce planning may be a lower priority and difficult to generate buy-in for.
  • Requires more staff to manage workforce plan and execute initiatives.
  • Less collective knowledge on staff strengths may make career planning difficult.
  • Geographically dispersed business units make collaboration and communication difficult.

1 McLean & Company Trends Report 2014

1.1 Set project outcomes and success metrics

1-3 hours

  1. As a group, brainstorm key pain points that the IT department experiences due to the lack of a workforce plan. Ask them to consider turnover, retention, training, and talent acquisition.
  2. Discuss any key themes that arise and brainstorm your desired project outcomes. Keep a record of these for future reference and to aid in stakeholder communication.
  3. Break into smaller groups (or if too small, continue as a single group):
    1. For each desired outcome, consider what metrics you could use to track progress. Keep your initial list of pain points in mind as you brainstorm metrics.
    2. Write each of the metric suggestions on a whiteboard and agree to track 3-5 metrics. Set targets for each metric. Consider the effort required to obtain and track the metric, as well as its reliability.
    3. Assign one individual for tracking the selected metrics. Following the meeting, that individual will be responsible for identifying the baseline and targets, and reporting on metrics progress.

Input

Output

  • List of workforce data available
  • List of workforce metrics to track the workforce plan's impact

Materials

Participants

  • Whiteboard/flip charts
  • Leadership team
  • Human resource partner (if applicable)

1.2 Identify key roles and competency gaps

1-3 hours

  1. As a group, identify all strategic, core, and supporting roles by reviewing the organizational chart:
    1. Strategic: What are the roles that must be filled by top performers and cannot be left vacant in order to meet strategic objectives?
    2. Core: What roles are important to drive operational excellence?
    3. Supporting: What roles are required for day-to-day work, but are low risk if the role is vacant for a period of time?
  2. Working individually or in small groups, have managers for each identified role define the level of competence required for the job. Consider factors such as:
    1. The difficulty or criticality of the tasks being performed
    2. The impact on job outcomes
    3. The impact on the performance of other employees
    4. The consequence of errors if the competency is not present
    5. How frequently the competency is used on the job
    6. Whether the competency is required when the job starts or can be learned or acquired on the job within the first six months
  3. Continue working individually and rate the level of proficiency of the current incumbent.
  4. As a group, review the assessment and make any adjustments.

Record this information in the Workforce Planning Workbook for Small Enterprises.

Download the Workforce Planning Workbook for Small Enterprises

1.2 Identify key roles and competency gaps

Input Output
  • Org chart, job descriptions, list of current tasks performed/required, list of company competencies
  • List of competency gaps for key roles
Materials Participants
  • Leadership team
  • Managers

Conduct a risk-of-departure analysis

A risk-of-departure analysis helps you plan for future talent needs by identifying which employees are most likely to leave the organization (or their current role).

A risk analysis takes into account two factors: an employee's risk for departure and the impact of departure:

Employees are high risk for departure if they:

  • Have specialized or in-demand skills (tenured employees are more likely to have this than recent hires)
  • Are nearing retirement
  • Have expressed career aspirations that extend outside your organization
  • Have hit a career development ceiling at your organization
  • Are disengaged
  • Are actively job searching
  • Are facing performance issues or dismissal OR promotion into a new role

Employees are low risk for departure if they:

  • Are a new hire or new to their role
  • Are highly engaged
  • Have high potential
  • Are 5-10 years out from retirement

If you are not sure where an employee stands with respect to leaving the organization, consider having a development conversation with them. In the meantime, consider them at medium risk for departure.

To estimate the impact of departure, consider:

  • The effect of losing the employee in the near- and medium-term, including:
    • Impact on the organization, department, unit/team and projects
    • The cost (in time, resources, and productivity loss) to replace the individual
    • The readiness of internal successors for the role

1.3 Conduct a risk analysis to identify future needs

1-3 hours

Preparation: Your estimation of whether key employees are at risk of leaving the organization will depend on what you know of them objectively (skills, age), as well as what you learn from development conversations. Ensure you collect all relevant information prior to conducting this activity. You may need to speak with employees' direct managers beforehand or include them in the discussion.

  • As a group, list all your current employees, and using the previous slide for guidance, rank them on two parameters: risk of departure and impact of departure, on a scale of low to high. Record your conclusions in a chart like the one on the right. (For a more in-depth risk assessment, use the "Risk Assessment Results" tab of the Key Roles Succession Planning Tool.)
  • Employees that fall in the "Mitigate" quadrant represent key at-risk roles with at least moderate risk and moderate impact. These are your succession planning priorities. Add these roles to your list of key roles and competency gaps, and include them in your workforce planning analysis.
  • Employees that fall in the "Manage" quadrants represent secondary priorities, which should be looked at if there is capacity after considering the "Mitigate" roles.

Record this information in the Workforce Planning Workbook for Small Enterprises.

This is an image of the Risk analysis for risk of departure to importance of departure.

Info-Tech Insight

Don't be afraid to rank most or all your staff as "high impact of departure." In a small enterprise, every player counts, and you must plan accordingly.

1.3 Conduct a risk analysis to identify future needs

Input Output
  • Employee data on competencies, skills, certifications, and performance. Input from managers from informal development conversations.
  • A list of first- and second-priority at-risk roles to carry forward into a succession planning analysis
Materials Participants
  • Leadership team
  • Managers

Determine your skill sourcing route

The characteristics of need steer hiring managers to a preferred choice, while the marketplace analysis will tell you the feasibility of each option.

Sourcing Options

Preferred Options

Final Choice

four blue circles

A right facing arrow

Two blue circles A right facing arrow One blue circle
State of the Marketplace

State of the Marketplace

Urgency: How soon do we need this skill? What is the required time-to-value?

Criticality: How critical, i.e. core to business goals, are the services or systems that this skill will support?

Novelty: Is this skill brand new to our workforce?

Availability: How often, and at what hours, will the skill be needed?

Durability: For how long will this skill be needed? Just once, or indefinitely for regular operations?

Scarcity: How popular or desirable is this skill? Do we have a large enough talent pool to draw from? What competition are we facing for top talent?

Cost: How much will it cost to hire vs. contract vs. outsource vs. train this skill?

Preparedness: Do we have internal resources available to cultivate this skill in house?

1.4 Determine your skill sourcing route

1-3 hours

  1. Identify the preferred sourcing method as a group, starting with the most critical or urgent skill need on your list. Use the characteristics of need to guide your discussion. If more than one option seems adequate, carry several over to the next step.
  2. Consider the marketplace factors applicable to the skill in question and use these to narrow down to one final sourcing decision.
    1. If it is not clear whether a suitable internal candidate is available or ready, refer to the next activity for a readiness assessment.
  3. Be sure to document the rationale supporting your decision. This will ensure the decision can be clearly communicated to any stakeholders, and that you can review on your decision-making process down the line.

Record this information in the Workforce Planning Workbook for Small Enterprises.

Info-Tech Insight

Consider developing a pool of successors instead of pinning your hopes on just one person. A single pool of successors can be developed for either one key role that has specialized requirements or even multiple key roles that have generic requirements.

Input

Output

  • List of current and upcoming skill gaps
  • A sourcing decision for each skill

Materials

Participants

  • Leadership team
  • Human resource partner (if applicable)

1.5 Determine readiness of internal successors

1-3 hours

  1. As a group, and ensuring you include the candidates' direct managers, identify potential successors for the first role on your list.
  2. Ask how effectively the potential successor would serve in the role today. Review the competencies for the key role in terms of:
    1. Relationship-building skills
    2. Business skills
    3. Technical skills
    4. Industry-specific skills or knowledge
  3. Determine what competencies the succession candidate currently has and what must be learned. Be sure you know whether the candidate is open to a career change. Don't assume – if this is not clear, have a development conversation to ensure everyone is on the same page.
  4. Finally, determine how difficult it will be for the successor to acquire missing skills or knowledge, whether the resources are available to provide the required development, and how long it will take to provide it.
  5. As a group, decide whether training an internal successor is a viable option for the role in question, considering the successor's readiness and the characteristics of need for the role. If a clear successor is not readily apparent, consider:
    1. If the development of the successor can be fast-tracked, or if some requirements can be deprioritized and the successor provided with temporary support from other employees.
    2. If the role in question is being discussed because the current incumbent is preparing to leave, consider negotiating an arrangement that extends the incumbent's employment tenure.
  6. Record the decision and repeat for the next role on your list.

Info-Tech Insight

A readiness assessment helps to define not just development needs, but also any risks around the organization's ability to fill a key role.

Input

Output

  • List of roles for which you are considering training internally
  • Job descriptions and competency requirements for the roles
  • List of roles for which internal successors are a viable option

Materials

Participants

  • Leadership team
  • Candidates' direct managers, if applicable

Use alternative work arrangements to gain time to prepare successors

Alternative work arrangements are critical tools that employers can use to achieve a mutually beneficial solution that mitigates the risk of loss associated with key roles.

Alternative work arrangements not only support employees who want to keep working, but more importantly, they allow the business to retain employees that are needed in key roles who are departure risks due to retirement.

Viewing retirement as a gradual process can help you slow down skill loss in your organization and ensure you have sufficient time to train successors. Retiring workers are becoming increasingly open to alternative work arrangements. Among employed workers aged 50-75, more than half planned to continue working part-time after retirement.
Source: Statistics Canada.

Flexible work options are the most used form of alternative work arrangement

A bar graph showing the percent of organizations who implemented alternate work arrangement, for Flexible work options; Contract based work; Part time roles; Graduated retirement programs; Part year jobs or job sharing; Increased PTO for employees over a certain age.

Source: McLean & Company, N=44

Choose the alternative work arrangement that works best for you and the employee

Alternative Work Arrangement Description Ideal Use Caveats
Flexible work options Employees work the same number of hours but have flexibility in when and where they work (e.g. from home, evenings). Employees who work fairly independently with no or few direct reports. Employee may become isolated or disconnected, impeding knowledge transfer methods that require interaction or one-on-one time.
Contract-based work Working for a defined period of time on a specific project on a non-salaried or non-wage basis. Project-oriented work that requires specialized knowledge or skills. Available work may be sporadic or specific projects more intensive than the employee wants. Knowledge transfer must be built into the contractual arrangement.
Part-time roles Half days or a certain number of days per week; indefinite with no end date in mind. Employees whose roles can be readily narrowed and upon whom people and critical processes are not dependent. It may be difficult to break a traditionally full-time job down into a part-time role given the size and nature of associated tasks.
Graduated retirement Retiring employee has a set retirement date, gradually reducing hours worked per week over time. Roles where a successor has been identified and is available to work alongside the incumbent in an overlapping capacity while he or she learns. The role may only require a single FTE, and the organization may not be able to afford the amount of redundancy inherent in this arrangement.

Choose the alternative work arrangement that works best for you and the employee

Alternative Work Arrangement Description Ideal Use Caveats
Part-year jobs or job sharing Working part of the year and having the rest of the year off, unpaid. Project-oriented work where ongoing external relationships do not need to be maintained. The employee is unavailable for knowledge transfer activities for a large portion of the year. Another risk is that the employee may opt not to return at the end of the extended time off with little notice.
Increased paid time off Additional vacation days upon reaching a certain age. Best used as recognition or reward for long-term service. This may be a particularly useful retention incentive in organizations that do not offer pension plans. The company may not be able to financially afford to pay for such extensive time off. If the role incumbent is the only one in the role, this may mean crucial work is not being done.
Altered roles Concentration of a job description on fewer tasks that allows the employee to focus on his or her specific expertise. Roles where a successor has been identified and is available to work alongside the incumbent, with the incumbent's new role highly focused on mentoring. The role may only require a single FTE, and the organization may not be able to afford the amount of redundancy inherent in this arrangement.

Phase 2

Knowledge Transfer

Workforce Planning

Knowledge Transfer

Development Planning

Identify needs, goals, metrics, and skill gaps.

Select a skill sourcing strategy.

Discover critical knowledge.

Select knowledge transfer methods.

Identify priority competencies.

Assess employees.

Draft development goals.

Provide coaching & feedback.

The Small Enterprise Guide to People and Resource Management

Phase Participants

  • Leadership/management team
  • Incumbent & successor

Additional Resources

IT Knowledge Identification Interview Guide Template

Knowledge Transfer Plan Template

Determine your skill sourcing route

Knowledge transfer plans have three key components that you need to complete for each knowledge source:

Define what knowledge needs to be transferred

Each knowledge source has unique information which needs to be transferred. Chances are you don't know what you don't know. The first step is therefore to interview knowledge sources to find out.

Identify the knowledge receiver

Depending on who the information is going to, the knowledge transfer tactic you employ will differ. Before deciding on the knowledge receiver and tactic, consider three key factors:

  • How will this knowledge be used in the future?
  • What is the next career step for the knowledge receiver?
  • Are the receiver and the source going to be in the same location?

Identify which knowledge transfer tactics you will use for each knowledge asset

Not all tactics are good in every situation. Always keep the "knowledge type" (information, process, skills, and expertise), knowledge sources' engagement level, and the knowledge receiver in mind as you select tactics.

Don't miss tacit knowledge

There are two basic types of knowledge: "explicit" and "tacit." Ensure you capture both to get a well-rounded overview of the role.

Explicit Tacit
  • "What knowledge" – knowledge can be articulated, codified, and easily communicated.
  • Easily explained and captured – documents, memos, speeches, books, manuals, process diagrams, facts, etc.
  • Learn through reading or being told.
  • "How knowledge" – intangible knowledge from an individual's experience that is more from the process of learning, understanding, and applying information (insights, judgments, and intuition).
  • Hard to verbalize, and difficult to capture and quantify.
  • Learn through observation, imitation, and practice.

Types of explicit knowledge

Types of tacit knowledge

Information Process Skills Expertise

Specialized technical knowledge.

Unique design capabilities/methods/models.

Legacy systems, details, passwords.

Special formulas/algorithms/ techniques/contacts.

  • Specialized research & development processes.
  • Proprietary production processes.
  • Decision-making processes.
  • Legacy systems.
  • Variations from documented processes.
  • Techniques for executing on processes.
  • Relationship management.
  • Competencies built through deliberate practice enabling someone to act effectively.
  • Company history and values.
  • Relationships with key stakeholders.
  • Tips and tricks.
  • Competitor history and differentiators.

e.g. Knowing the lyrics to a song, building a bike, knowing the alphabet, watching a YouTube video on karate.

e.g. Playing the piano, riding a bike, reading or speaking a language, earning a black belt in karate.

Embed your knowledge transfer methods into day-to-day practice

Multiple methods should be used to transfer as much of a person's knowledge as possible, and mentoring should always be one of them. Select your method according to the following criteria:

Info-Tech Insight

The more integrated knowledge transfer is in day-to-day activities, the more likely it is to be successful, and the lower the time cost. This is because real learning is happening at the same time real work is being accomplished.

Type of Knowledge

  • Tacit knowledge transfer methods are often informal and interactive:
    • Mentoring
    • Multi-generational work teams
    • Networks and communities
    • Job shadowing
  • Explicit knowledge transfer methods tend to be more formal and one way:
    • Formal documentation of processes and best practices
    • Self-published knowledge bases
    • Formal training sessions
    • Formal interviews

Incumbent's Preference/Successor's Preference

Ensure you consult the employees, and their direct manager, on the way they are best prepared to teach and learn. Some examples of preferences include:

  1. Prefer traditional classroom learning, augmented with participation, critical reflection, and feedback.
  2. May get bored during formal training sessions and retain more during job shadowing.
  3. Prefer to be self-directed or self-paced, and highly receptive to e-learning and media.
  4. Prefer informal, incidental learning, tend to go immediately to technology or direct access to people. May have a short attention span and be motivated by instant results.
  5. May be uncomfortable with blogs and wikis, but comfortable with SharePoint.

Cost

Consider costs beyond the monetary. Some methods require an investment in time (e.g. mentoring), while others require an investment in technology (e.g. knowledge bases).

The good news is that many supporting technologies may already exist in your organization or can be acquired for free.

Methods that cost time may be difficult to get underway since employees may feel they don't have the time or must change the way they work.

2.1 Create a knowledge transfer plan

1-3 hours

  1. Working together with the current incumbent, brainstorm the key information pertaining to the role that you want to pass on to the successor. Use the IT Knowledge Identification Interview Guide Template to ensure you don't miss anything.
    • Consider key knowledge areas, including:
      • Specialized technical knowledge.
      • Specialized research and development processes.
      • Unique design capabilities/methods/models.
      • Special formulas/algorithms/techniques.
      • Proprietary production processes.
      • Decision-making criteria.
      • Innovative sales methods.
      • Knowledge about key customers.
      • Relationships with key stakeholders.
      • Company history and values.
    • Ask questions of both sources and receivers of knowledge to help determine the best knowledge transfer methods to use.
      • What is the nature of the knowledge? Explicit or tacit?
      • Why is it important to transfer?
      • How will the knowledge be used?
      • What knowledge is critical for success?
      • How will the users find and access it?
      • How will it be maintained and remain relevant and usable?
      • What are the existing knowledge pathways or networks connecting sources to recipients?
  2. Once the knowledge has been identified, use the information on the following slides to decide on the most appropriate methods. Be sure to consult the incumbent and successor on their preferences.
  3. Prioritize your list of knowledge transfer activities. It's important not to try to do too much too quickly. Focus on some quick wins and leverage the success of these initiatives to drive the project forward. Follow these steps as a guide:
    1. Take an inventory of all the tactics and techniques which you plan to employ. Eliminate redundancies where possible.
    2. Start your implementation with your highest risk role or knowledge item, using explicit knowledge transfer tactics. Interviews, use cases, and process mapping will give you some quick wins and will help gain momentum for the project.
    3. Then move forward to other tactics, the majority of which will require training and process design. Pick 1-2 other key tactics you would like to employ and build those out. For tactics that require resources or monetary investment, start with those that can be reused for multiple roles.

Record your plan in the IT Knowledge Transfer Plan Template.

Download the IT Knowledge Identification Interview Guide Template

Download the Knowledge Transfer Plan Template

Info-Tech Insight

Wherever possible, ask employees about their personal learning styles. It's likely that a collaborative compromise will have to be struck for knowledge transfer to work well.

2.1 Create a knowledge transfer plan

Input

Output

  • List of roles for which you need to transfer knowledge
  • Prioritized list of knowledge items and chosen transfer method

Materials

Participants

  • Leadership team
  • Incumbent
  • Successor

Not every transfer method is effective for every type of knowledge

Knowledge Type
Tactic Explicit Tacit
Information Process Skills Expertise
Interviews Very Strong Strong Strong Strong
Process Mapping Medium Very Strong Very Weak Very Weak
Use Cases Medium Very Strong Very Weak Very Weak
Job Shadow Very Weak Medium Very Strong Very Strong
Peer Assist Strong Medium Very Strong Very Strong
Action Review Medium Medium Strong Strong
Mentoring Weak Weak Strong Very Strong
Transition Workshop Strong Strong Strong Weak
Storytelling Weak Weak Strong Very Strong
Job Share Weak Weak Very Strong Very Strong
Communities of Practice Strong Weak Very Strong Very Strong

This table shows the relative strengths and weaknesses of each knowledge transfer tactic compared against four different knowledge types.

Not all techniques are effective for all types of knowledge; it is important to use a healthy mixture of techniques to optimize effectiveness.

Employees' engagement can impact knowledge transfer effectiveness

Level of Engagement
Tactic Disengaged/ Indifferent Almost Engaged - Engaged
Interviews Yes Yes
Process Mapping Yes Yes
Use Cases Yes Yes
Job Shadow No Yes
Peer Assist Yes Yes
Action Review Yes Yes
Mentoring No Yes
Transition Workshop Yes Yes
Storytelling No Yes
Job Share Maybe Yes
Communities of Practice Maybe Yes

When considering which tactics to employ, it's important to consider the knowledge holder's level of engagement. Employees who you would identify as being disengaged may not make good candidates for job shadowing, mentoring, or other tactics where they are required to do additional work or are asked to influence others.

Knowledge transfer can be controversial for all employees as it can cause feelings of job insecurity. It's essential that motivations for knowledge transfer are communicated effectively.

Pay particular attention to your communication style with disengaged and indifferent employees, communicate frequently, and tie communication back to what's in it for them.

Putting disengaged employees in a position where they are mentoring others can be a risk, as their negativity could influence others not to participate, or it could negate the work you're doing to create a positive knowledge sharing culture.

Employees' engagement can impact knowledge transfer effectiveness

Effort by Stakeholder

Tactic

Business Analyst

IT Manager

Knowledge Holder

Knowledge Receiver

Interviews

These tactics require the least amount of effort, especially for organizations that are already using these tactics for a traditional requirements gathering process.

Medium

N/A

Low

Low

Process Mapping

Medium

N/A

Low

Low

Use Cases

Medium

N/A

Low

Low

Job Shadow

Medium

Medium

Medium

Medium

Peer Assist

Medium

Medium

Medium

Medium

Action Review

These tactics generally require more involvement from IT management and the BA in tandem for preparation. They will also require ongoing effort for all stakeholders. It's important to gain stakeholder buy-in as it is key for success.

Low

Medium

Medium

Low

Mentoring

Medium

High

High

Medium

Transition Workshop

Medium

Low

Medium

Low

Storytelling

Medium

Medium

Low

Low

Job Share

Medium

High

Medium

Medium

Communities of Practice

High

Medium

Medium

Medium

Phase 3

Development Planning

Workforce Planning

Knowledge Transfer

Development Planning

Identify needs, goals, metrics, and skill gaps.

Select a skill sourcing strategy.

Discover critical knowledge.

Select knowledge transfer methods.

Identify priority competencies.

Assess employees.

Draft development goals.

Provide coaching & feedback.

The Small Enterprise Guide to People and Resource Management

Phase Participants

  • Leadership team
  • Managers
  • Employees

Additional Resources

Effective development planning hinges on robust performance management

Your performance management framework is rooted in organizational goals and defines what it means to do any given role well.

Your organization's priority competencies are the knowledge, skills and attributes that enable an employee to do the job well.

Each individual's development goals are then aimed at building these priority competencies.

Mission Statement

To be the world's leading manufacturer and distributor of widgets.

Business Goal

To increase annual revenue by 10%.

IT Department Objective

To ensure reliable communications infrastructure and efficient support for our sales and development teams.

Individual Role Objective

To decrease time to resolution of support requests by 10% while maintaining quality.

Info-Tech Insight

Without a performance management framework, your employees cannot align their development with the organization's goals. For detailed guidance, see Info-Tech's blueprint Setting Meaningful Employee Performance Measures.

What is a competency?

The term "competency" refers to the collection of knowledge, skills, and attributes an employee requires to do a job well.

Often organizations have competency frameworks that consist of core, leadership, and functional competencies.

Core competencies apply to every role in the organization. Typically, they are tied to organizational values and business mission and/or vision.

Functional competencies are at the department, work group, or job role levels. They are a direct reflection of the function or type of work carried out.

Leadership competencies generally apply only to people managers in the organization. Typically, they are tied to strategic goals in the short to medium term

Generic Functional
  • Core
  • Leadership
  • IT
  • Finance
  • Sales
  • HR

Use the SMART model to make sure goals are reasonable and attainable

S

Specific: Be specific about what you want to accomplish. Think about who needs to be involved, what you're trying to accomplish, and when the goal should be met.

M

Measurable: Set metrics that will help to determine whether the goal has been reached.

A

Achievable: Ensure that you have both the organizational resources and employee capability to accomplish the goal.

R

Relevant: Goals must align with broader business, department, and development goals in order to be meaningful.

T

Time-bound: Provide a target date to ensure the goal is achievable and provide motivation.

Example goal:

"Learn Excel this summer."

Problems:

Not specific enough, not measurable enough, nor time bound.

Alternate SMART goal:

"Consult with our Excel expert and take the lead on creating an Excel tool in August."

3.2 Identify target competencies & draft development goals

1 hour

Pre-work: Employees should come to the career conversation having done some self-reflection. Use Info-Tech's IT Employee Career Development Workbook to help employees identify their career goals.

  1. Pre-work: Managers should gather any data they have on the employee's current proficiency at key competencies. Potential sources include task-based assessments, performance ratings, supervisor or peer feedback, and informal conversation.

    Prioritize competencies. Using your list of priority organizational competencies, work with your employees to help them identify two to four competencies to focus on developing now and in the future. Use the Individual Competency Development Plan template to document your assessment and prioritize competencies for development. Consider the following questions for guidance:
    1. Which competencies are needed in my current role that I do not have full proficiency in?
    2. Which competencies are related to both my career interests and the organization's priorities?
    3. Which competencies are related to each other and could be developed together or simultaneously?
  2. Draft goals. Ask your employee to create a list of multiple simple goals to develop the competencies they have selected to work on developing over the next year. Identifying multiple goals helps to break development down into manageable chunks. Ensure goals are concrete, for example, if the competency is "communication skills," your development goals could be "presentation skills" and "business writing."
  3. Review goals:
    1. Ask why these areas are important to the employee.
    2. Share your ideas and why it is important that the employee develop in the areas identified.
    3. Ensure that the goals are realistic. They should be stretch goals, but they must be achievable. Use the SMART framework on the previous slide for guidance.

Info-Tech Insight

Lack of career development is the top reason employees leave organizations. Development activities need to work for both the organization and the employee's own development, and clearly link to advancing employees' careers either at the organization or beyond.

Download the IT Employee Career Development Workbook

Download the Individual Competency Development Plan

3.2 Identify target competencies & draft development goals

Input

Output

  • Employee's career aspirations
  • List of priority organizational competencies
  • Assessment of employee's current proficiency
  • A list of concrete development goals

Materials

Participants

  • Employee
  • Direct manager

Apply a blend of learning methods

  • Info-Tech recommends the 70-20-10 principle for learning and development, which places the greatest emphasis on learning by doing. This experiential learning is then supported by feedback from mentoring, training, and self-reflection.
  • Use the 70-20-10 principle as a guideline – the actual breakdown of your learning methods will need to be tailored to best suit your organization and the employee's goals.

Spend development time and effort wisely:

70%

On providing challenging on-the-job opportunities

20%

On establishing opportunities for people to develop learning relationships with others, such as coaching and mentoring

10%

On formal learning and training programs

Internal initiatives are a cost-effective development aid

Internal Initiative

What Is It?

When to Use It

Special Project

Assignment outside of the scope of the day-to-day job (e.g. work with another team on a short-term initiative).

As an opportunity to increase exposure and to expand skills beyond those required for the current job.

Stretch Assignment

The same projects that would normally be assigned, but in a shorter time frame or with a more challenging component.

Employee is consistently meeting targets and you need to see what they're capable of.

Training Others

Training new or more junior employees on their position or a specific process.

Employee wants to expand their role and responsibility and is proficient and positive.

Team Lead On an Assignment

Team lead for part of a project or new initiative.

To prepare an employee for future leadership roles by increasing responsibility and developing basic managerial skills.

Job Rotation

A planned placement of employees across various roles in a department or organization for a set period of time.

Employee is successfully meeting and/or exceeding job expectations in their current role.

Incorporating a development objective into daily tasks

What do we mean by incorporating into daily tasks?

The next time you assign a project to an employee, you should also ask the employee to think about a development goal for the project. Try to link it back to their existing goals or have them document a new goal in their development plan.

For example: A team of employees always divides their work in the same way. Their goal for their next project could be to change up the division of responsibility so they can learn each other's roles.

Another example:

"I'd like you to develop your ability to explain technical terms to a non-technical audience. I'd like you to sit down with the new employee who starts tomorrow and explain how to use all our software, getting them up and running."

Info-Tech Insight

Employees often don't realize that they are being developed. They either think they are being recognized for good work or they are resentful of the additional workload.

You need to tell your employees that the activity you are asking them to do is intended to further their development.

However, be careful not to sell mundane tasks as development opportunities – this is offensive and detrimental to engagement.

Establish manager and employee accountability for following up

Ensure that the employee makes progress in developing prioritized competencies by defining accountabilities:

Tracking Progress

Checking In

Development Meetings

Coaching & Feedback

Employee accountability:

  • Employees need to keep track of what they learn.
  • Employees should take the time to reflect on their progress.

Manager accountability:

  • Managers need to make the time for employees to reflect.

Employee accountability:

  • Employees need to provide managers with updates and ask for help.

Manager accountability:

  • Managers need to check in with employees to see if they need additional resources.

Employee accountability:

  • Employees need to complete assessments again to determine whether they have made progress.

Manager accountability:

  • Managers should schedule monthly meetings to discuss progress and identify next steps.

Employee accountability:

  • Employees should ask their manager and colleagues for feedback after development activities.

Manager accountability:

  • Managers can use both scheduled meetings and informal conversations to provide coaching and feedback to employees.

3.3 Select development activities and schedule check-ins

1-3 hours

Pre-work: Employees should research potential development activities and come prepared with a range of suggestions.

Pre-work: Managers should investigate options for employee development, such as internal training/practice opportunities for the employee's selected competencies and availability of training budget.

  1. Communicate your findings about internal opportunities and external training allowance to the employee. This can also be done prior to the meeting, to help guide the employee's own research. Address any questions or concerns.
  2. Review the employee's proposed list of activities, and identify priority ones based on:
    1. How effectively they support the development of priority competencies.
    2. How closely they match the employee's original goals.
    3. The learning methods they employ, and whether the chosen activities support a mix of different methods.
    4. The degree to which the employee will have a chance to practice new skills hands-on.
    5. The amount of time the activities require, balanced against the employee's work obligations.
  3. Guide the employee in selecting activities for the short and medium term. Establish an understanding that this list is tentative and subject to ongoing revision during future check-ins.
    1. If in doubt about whether the employee is over-committing, err on the side of fewer activities to start.
  4. Schedule a check-in for one month out to review progress and roadblocks, and to reaffirm priorities.
  5. Check-ins should be repeated regularly, typically once a month.

Download the Learning Methods Catalog

Info-Tech Insight

Adopt a blended learning approach using a variety of techniques to effectively develop competencies. This will reinforce learning and accommodate different learning styles. See Info-Tech's Learning Methods Catalog for a description of popular experiential, relational, and formal learning methods.

3.3 Select development activities and schedule check-ins

Input

Output

  • List of potential development activities (from employee)
  • List of organizational resources (from manager)
  • A selection of feasible development activities
  • Next check-in scheduled

Materials

Participants

  • Employee
  • Direct manager

Tips for tricky conversations about development

What to do if…

Employees aren't interested in development:

  • They may have low aspiration for advancement.
  • Remind them about the importance of staying current in their role given increasing job requirements.
  • Explain that skill development will make their job easier and make them more successful at it; sell development as a quick and effective way to learn the skill.
  • Indicate your support and respond to concerns.

Employees have greater aspiration than capability:

  • Explain that there are a number of skills and capabilities that they need to improve in order to move to the next level. If the specific skills were not discussed during the performance appraisal, do not hesitate to explain the improvements that you require.
  • Inform the employee that you want them to succeed and that by pushing too far and too fast they risk failure, which would not be beneficial to anyone.
  • Reinforce that they need to do their current job well before they can be considered for promotion.

Employees are offended by your suggestions:

  • Try to understand why they are offended. Before moving forward, clarify whether they disagree with the need for development or the method by which you are recommending they be developed.
  • If it is because you told them they had development needs, then reiterate that this is about helping them to become better and that everyone has areas to develop.
  • If it is about the development method, discuss the different options, including the pros and cons of each.

Coaching and feedback skills help managers guide employee development

Coaching and providing feedback are often confused. Managers often believe they are coaching when they are just giving feedback. Learn the difference and apply the right approach for the right situation.

What is coaching?

A conversation in which a manager asks questions to guide employees to solve problems themselves.

Coaching is:

  • Future-focused
  • Collaborative
  • Geared toward growth and development

What is feedback?

Information conveyed from the manager to the employee about their performance.

Feedback is:

  • Past-focused
  • Prescriptive
  • Geared toward behavior and performance

Info-Tech Insight

Don't forget to develop your managers! Ensure coaching, feedback, and management skills are part of your management team's development plan.

Understand the foundations of coaching to provide effective development coaching:

Knowledge Mindset Relationship
  • Understand what coaching is and how to apply it:
  • Identify when to use coaching, feedback, or other people management practices, and how to switch between them.
  • Know what coaching can and cannot accomplish.
  • When focusing on performance, guide an employee to solve problems related to their work. When focusing on development, guide an employee to reach their own development goals.
  • Adopt a coaching mindset by subscribing to the following beliefs:
  • Employees want to achieve higher performance and have the potential to do so.
  • Employees have a unique and valuable perspective to share of the challenges they face as well as the possible solutions.
  • Employees should be empowered to realize solutions themselves to motivate them in achieving goals.
  • Develop a relationship of trust between managers and employees:
  • Create an environment of psychological safety where employees feel safe to be open and honest.
  • Involve employees in decision making and inform employees often.
  • Invest in employees' success.
  • Give and expect candor.
  • Embrace failure.

Apply the "4A" behavior-focused coaching model

Using a model allows every manager, even those with little experience, to apply coaching best practices effectively.

Actively Listen

Ask

Action Plan

Adapt

Engage with employees and their message, rather than just hearing their message.

Key active listening behaviors:

  • Provide your undivided attention.
  • Observe both spoken words and body language.
  • Genuinely try to understand what the employee is saying.
  • Listen to what is being said, then paraphrase back what you heard.

Ask thoughtful, powerful questions to learn more information and guide employees to uncover opportunities and/or solutions.

Key asking behaviors:

  • Ask open-ended questions.
  • Ask questions to learn something you didn't already know.
  • Ask for reasoning (the why).
  • Ask "what else?"

Hold employees and managers accountable for progress and results.

During check-ins, review each development goal to ensure employees are meeting their targets.

Key action planning behaviors:

Adapt to individual employees and situations.

Key adapting behaviors:

  • Recognize employees' unique characteristics.
  • Appreciate the situation at hand and change your behavior and communication in order to best support the individual employee.

Use the following questions to have meaningful coaching conversations

Opening Questions

  • What's on your mind?
  • Do you feel you've had a good week/month?
  • What is the ideal situation?
  • What else?

Problem-Identifying Questions

  • What is most important here?
  • What is the challenge here for you?
  • What is the real challenge here for you?
  • What is getting in the way of you achieving your goal?

Problem-Solving Questions

  • What are some of the options available?
  • What have you already tried to solve this problem? What worked? What didn't work?
  • Have you considered all the possibilities?
  • How can I help?

Next-Steps Questions

  • What do you need to do, and when, to achieve your goal?
  • What resources are there to help you achieve your goal? This includes people, tools, or even resources outside our organization.
  • How will you know when you have achieved your goal? What does success look like?

The purpose of asking questions is to guide the conversation and learn something you didn't already know. Choose the questions you ask based on the flow of the conversation and on what information you would like to uncover. Approach the answers you get with an open mind.

Info-Tech Insight

Avoid the trap of "hidden agenda" questions, whose real purpose is to offer your own advice.

Use the following approach to give effective feedback

Provide the feedback in a timely manner

  • Plan the message you want to convey.
  • Provide feedback "just-in-time."
  • Ensure recipient is not preoccupied.
  • Try to balance the feedback; refer to successful as well as unsuccessful behavior.

Communicate clearly, using specific examples and alternative behaviors

  • Feedback must be honest and helpful.
  • Be specific and give a recent example.
  • Be descriptive, not evaluative.
  • Relate feedback to behaviors that can be changed.
  • Give an alternative positive behavior.

Confirm their agreement and understanding

  • Solicit their thoughts on the feedback.
  • Clarify if not understood; try another example.
  • Confirm recipient understands and accepts the feedback.

Manager skill is crucial to employee development

Development is a two-way street. This means that while employees are responsible for putting in the work, managers must enable their development with support and guidance. The latter is a skill, which managers must consciously cultivate.

For more in-depth management skills development, see the Info-Tech "Build a Better Manager" training resources:

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Prepare Your Organization to Successfully Embrace the “New Normal”

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  • Parent Category Name: DR and Business Continuity
  • Parent Category Link: /business-continuity
  • The COVID-19 pandemic is creating significant challenges across every sector, but even the deepest crisis will eventually pass. However, many of the changes it has brought to how organizations function are here to stay.
  • As an IT leader, it can be challenging to envision what this future state will look like and how to position IT as a trusted partner to the business to help steer the ship as the crisis abates.

Our Advice

Critical Insight

  • Organizations need to cast their gaze into the “New Normal” and determine an appropriate strategy to stabilize their operations, mitigate ongoing challenges, and seize new opportunities that will be presented in a post-COVID-19 world.
  • IT needs to understand the key trends and permanent changes that will exist following the crisis and develop a proactive roadmap for rapidly adapting their technology stack, processes, and resourcing to adjust to the new normal.

Impact and Result

  • Info-Tech recommends a three-step approach for adapting to the new normal: begin by surveying crucial changes that will occur as a result of the COVID-19 pandemic, assess their relevance to your organization’s unique situation, and create an initiatives roadmap to support the new normal.
  • This mini-blueprint will examine five key themes: changing paradigms for remote work, new product delivery models, more self-service options for customers, greater decentralization and agility for organizational decision making, and a renewed emphasis on security architecture.

Prepare Your Organization to Successfully Embrace the “New Normal” Research & Tools

Read the Research

Understand the five key trends that will persist after the pandemic has passed and create a roadmap of initiatives to help your organization adapt to the "New Normal."

Besides the small introduction, subscribers and consulting clients within this management domain have access to:

  • Prepare Your Organization to Successfully Embrace the “New Normal” Storyboard
[infographic]

Master Organizational Change Management Practices

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  • Parent Category Name: Program & Project Management
  • Parent Category Link: /program-and-project-management
  • Organizational change management (OCM) is often an Achilles’ heel for IT departments and business units, putting projects and programs at risk – especially large, complex, transformational projects.
  • When projects that depend heavily on users and stakeholders adopting new tools, or learning new processes or skills, get executed without an effective OCM plan, the likelihood that they will fail to achieve their intended outcomes increases exponentially.
  • The root of the problem often comes down to a question of accountability: who in the organization is accountable for change management success? In the absence of any other clearly identifiable OCM leader, the PMO – as the organizational entity that is responsible for facilitating successful project outcomes – needs to step up and embrace this accountability.
  • As PMO leader, you need to hone an OCM strategy and toolkit that will help ensure not only that projects are completed but also that benefits are realized.

Our Advice

Critical Insight

  • The root of poor stakeholder adoption on change initiatives is twofold:
    • Project planning tends to fixate on technology and neglects the behavioral and cultural factors that inhibit user adoption;
    • Accountabilities for managing change and helping to realize the intended business outcomes post-project are not properly defined in advance.
  • Persuading people to change requires a “soft,” empathetic approach to keep them motivated and engaged. But don’t mistake “soft” for easy. Managing the people part of change is amongst the toughest work there is, and it requires a comfort and competency with uncertainty, ambiguity, and conflict.
  • Transformation and change are increasingly becoming the new normal. While this normality may help make people more open to change in general, specific changes still need to be planned, communicated, and managed. Agility and continuous improvement are good, but can degenerate into volatility if change isn’t managed properly.

Impact and Result

  • Plan for human nature. To ensure project success and maximize benefits, plan and facilitate the non-technical aspects of organizational change by addressing the emotional, behavioral, and cultural factors that foster stakeholder resistance and inhibit user adoption.
  • Make change management as ubiquitous as change itself. Foster a project culture that is proactive about OCM. Create a process where OCM considerations are factored in as early as project ideation and where change is actively managed throughout the project lifecycle, including after the project has closed.
  • Equip project leaders with the right tools to foster adoption. Effective OCM requires an actionable toolkit that will help plant the seeds for organizational change. With the right tools and templates, the PMO can function as the hub for change, helping the business units and project teams to consistently achieve project and post-project success.

Master Organizational Change Management Practices Research & Tools

Start here – read the Executive Brief

Read our concise Executive Brief to find out how implementing an OCM strategy through the PMO can improve project outcomes and increase benefits realization.

Besides the small introduction, subscribers and consulting clients within this management domain have access to:

1. Prepare the PMO for change leadership

Assess the organization’s readiness for change and evaluate the PMO’s OCM capabilities.

  • Drive Organizational Change from the PMO – Phase 1: Prepare the PMO for Change Leadership
  • Organizational Change Management Capabilities Assessment
  • Project Level Assessment Tool

2. Plant the seeds for change during project planning and initiation

Build an organic desire for change throughout the organization by developing a sponsorship action plan through the PMO and taking a proactive approach to change impacts.

  • Drive Organizational Change from the PMO – Phase 2: Plant the Seeds for Change During Project Planning and Initiation
  • Organizational Change Management Impact Analysis Tool

3. Facilitate change adoption throughout the organization

Ensure stakeholders are engaged and ready for change by developing effective communication, transition, and training plans.

  • Drive Organizational Change from the PMO – Phase 3: Facilitate Change Adoption Throughout the Organization
  • Stakeholder Engagement Workbook
  • Transition Plan Template
  • Transition Team Communications Template

4. Establish a post-project benefits attainment process

Determine accountabilities and establish a process for tracking business outcomes after the project team has packed up and moved onto the next project.

  • Drive Organizational Change from the PMO – Phase 4: Establish a Post-Project Benefits Attainment Process
  • Portfolio Benefits Tracking Tool

5. Solidify the PMO’s role as change leader

Institute an Organizational Change Management Playbook through the PMO that covers tools, processes, and tactics that will scale all of the organization’s project efforts.

  • Drive Organizational Change from the PMO – Phase 5: Solidify the PMO's Role as Change Leader
  • Organizational Change Management Playbook
[infographic]

Workshop: Master Organizational Change Management Practices

Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

1 Assess OCM Capabilities

The Purpose

Assess the organization’s readiness for change and evaluate the PMO’s OCM capabilities.

Estimate the relative difficulty and effort required for managing organizational change through a specific project.

Create a rough but concrete timeline that aligns organizational change management activities with project scope.

Key Benefits Achieved

A better understanding of the cultural appetite for change and of where the PMO needs to focus its efforts to improve OCM capabilities.

A project plan that includes disciplined organizational change management from start to finish.

Activities

1.1 Assess the organization’s current readiness for change.

1.2 Perform a change management SWOT analysis to assess the PMO’s capabilities.

1.3 Define OCM success metrics.

1.4 Establish and map out a core OCM project to pilot through the workshop.

Outputs

Organizational Change Management Capabilities Assessment

A diagnosis of the PMO’s strengths and weaknesses around change management, as well as the opportunities and threats associated with driving an OCM strategy through the PMO

Criteria for implementation success

Project Level Assessment

2 Analyze Change Impacts

The Purpose

Analyze the impact of the change across various dimensions of the business.

Develop a strategy to manage change impacts to best ensure stakeholder adoption.

Key Benefits Achieved

Improved planning for both your project management and organizational change management efforts.

A more empathetic understanding of how the change will be received in order to rightsize the PMO’s OCM effort and maximize adoption.

Activities

2.1 Develop a sponsorship action plan through the PMO.

2.2 Determine the relevant considerations for analyzing the change impacts of a project.

2.3 Analyze the depth of each impact for each stakeholder group.

2.4 Establish a game plan to manage individual change impacts.

2.5 Document the risk assumptions and opportunities stemming from the impact analysis.

Outputs

Sponsorship Action Plan

Organizational Change Management Capabilities Assessment

Risk and Opportunity Assessment

3 Establish Collaborative Roles and Develop an Engagement Plan

The Purpose

Define a clear and compelling vision for change.

Define roles and responsibilities of the core project team for OCM.

Identify potential types and sources of resistance and enthusiasm.

Create a stakeholder map that visualizes relative influence and interest of stakeholders.

Develop an engagement plan for cultivating support for change while eliciting requirements.

Key Benefits Achieved

Begin to communicate a compelling vision for change.

Delegate and divide work on elements of the transition plan among the project team and support staff.

Begin developing a communications plan that appeals to unique needs and attitudes of different stakeholders.

Cultivate support for change while eliciting requirements.

Activities

3.1 Involve the right people to drive and facilitate change.

3.2 Solidify the vision of change to reinforce and sustain leadership and commitment.

3.3 Proactively identify potential skeptics in order to engage them early and address their concerns.

3.4 Stay one step ahead of potential saboteurs to prevent them from spreading dissent.

3.5 Find opportunities to empower enthusiasts to stay motivated and promote change by encouraging others.

3.6 Formalize the stakeholder analysis to identify change champions and blockers.

3.7 Formalize the engagement plan to begin cultivating support while eliciting requirements.

Outputs

RACI table

Stakeholder Analysis

Engagement Plan

Communications plan requirements

4 Develop and Execute the Transition Plan

The Purpose

Develop a realistic, effective, and adaptable transition plan, including:Clarity around leadership and vision.Well-defined plans for targeting unique groups with specific messages.Resistance and contingency plans.Templates for gathering feedback and evaluating success.

Clarity around leadership and vision.

Well-defined plans for targeting unique groups with specific messages.

Resistance and contingency plans.

Templates for gathering feedback and evaluating success.

Key Benefits Achieved

Execute the transition in coordination with the timeline and structure of the core project.

Communicate the action plan and vision for change.

Target specific stakeholder and user groups with unique messages.

Deal with risks, resistance, and contingencies.

Evaluate success through feedback and metrics.

Activities

4.1 Sustain changes by adapting people, processes, and technologies to accept the transition.

4.2 Decide which action to take on enablers and blockers.

4.3 Start developing the training plan early to ensure training is properly timed and communicated.

4.4 Sketch a communications timeline based on a classic change curve to accommodate natural resistance.

4.5 Define plans to deal with resistance to change, objections, and fatigue.

4.6 Consolidate and refine communication plan requirements for each stakeholder and group.

4.7 Build the communications delivery plan.

4.8 Define the feedback and evaluation process to ensure the project achieves its objectives.

4.9 Formalize the transition plan.

Outputs

Training Plan

Resistance Plan

Communications Plan

Transition Plan

5 Institute an OCM Playbook through the PMO

The Purpose

Establish post-project benefits tracking timeline and commitment plans.

Institute a playbook for managing organizational change, including:

Key Benefits Achieved

A process for ensuring the intended business outcomes are tracked and monitored after the project is completed.

Repeat and scale best practices around organizational change to future PMO projects.

Continue to build your capabilities around managing organizational change.

Increase the effectiveness and value of organizational change management.

Activities

5.1 Review lessons learned to improve organizational change management as a core PM discipline.

5.2 Monitor capacity for change.

5.3 Define roles and responsibilities.

5.4 Formalize and communicate the organizational change management playbook.

5.5 Regularly reassess the value and success of organizational change management.

Outputs

Lessons learned

Organizational Change Capability Assessment

Organizational Change Management Playbook

Further reading

Master Organizational Change Management Practices

PMOs, if you don't know who is responsible for org change, it's you.

Analyst Perspective

Don’t leave change up to chance.

"Organizational change management has been a huge weakness for IT departments and business units, putting projects and programs at risk – especially large, complex, transformational projects.

During workshops with clients, I find that the root of this problem is twofold: project planning tends to fixate on technology and neglects the behavioral and cultural factors that inhibit user adoption; further, accountabilities for managing change and helping to realize the intended business outcomes post-project are not properly defined.

It makes sense for the PMO to be the org-change leader. In project ecosystems where no one seems willing to seize this opportunity, the PMO can take action and realize the benefits and accolades that will come from coordinating and consistently driving successful project outcomes."

Matt Burton,

Senior Manager, Project Portfolio Management

Info-Tech Research Group

Our understanding of the problem

This Research is Designed For:

  • PMO Directors who need to improve user adoption rates and maximize benefits on project and program activity.
  • CIOs who are accountable for IT’s project spend and need to ensure an appropriate ROI on project investments.

This Research Will Help You:

  • Define change management roles and accountabilities among project stakeholders.
  • Prepare end users for change impacts in order to improve adoption rates.
  • Ensure that the intended business outcomes of projects are more effectively realized.
  • Develop an organizational change management toolkit and best practices playbook.

This Research Will Also Assist:

  • Project managers and change managers who need to plan and execute changes affecting people and processes.
  • Project sponsors who want to improve benefits attainment.
  • Business analysts who need to analyze the impact of change.

This Research Will Help Them:

  • Develop communications and training plans tailored to specific audiences.
    • Identify strategies to manage cultural and behavioral change.
  • Maximize project benefits by ensuring changes are adopted.
  • Capitalize upon opportunities and mitigate risks.

Drive organizational change from the PMO

Situation

  • As project management office (PMO) leader, you oversee a portfolio of projects that depend heavily on users and stakeholders adopting new tools, complying with new policies, following new processes, and learning new skills.
  • You need to facilitate the organizational change resulting from these projects, ensuring that the intended business outcomes are realized.

Complication

  • While IT takes accountability to deliver the change, accountability for the business outcomes is opaque with little or no allocated resourcing.
  • Project management practices focus more on the timely implementation of projects than on the achievement of the desired outcomes thereafter or on the behavioral and cultural factors that inhibit change from taking hold in the long term.

Resolution

  • Plan for human nature. To ensure project success and maximize benefits, plan and facilitate the non-technical aspects of organizational change by addressing the emotional, behavioral, and cultural factors that foster stakeholder resistance and inhibit user adoption.
  • Make change management as ubiquitous as change itself. Foster a project culture that is proactive about OCM. Create a process where OCM considerations are factored in as early as project ideation and change is actively managed throughout the project lifecycle, including after the project has closed.
  • Equip project leaders with the right tools to foster adoption. Effective OCM requires an actionable toolkit that will help plant the seeds for organizational change. With the right tools and templates, the PMO can function as a hub for change, helping business units and project teams to consistently achieve project and post-project success.
Info-Tech Insight

Make your PMO the change leader it’s already expected to be. Unless accountabilities for organizational change management (OCM) have been otherwise explicitly defined, you should accept that, to the rest of the organization – including its chief officers – the PMO is already assumed to be the change leader.

Don’t shy away from or neglect this role. It’s not just the business outcomes of the organization’s projects that will benefit; the long-term sustainability of the PMO itself will be significantly strengthened by making OCM a core competency.

Completed projects aren’t necessarily successful projects

The constraints that drive project management (time, scope, and budget) are insufficient for driving the overall success of project efforts.

For instance, a project may come in on time, on budget, and in scope, but

  • …if users and stakeholders fail to adopt…
  • …and the intended benefits are not achieved…

…then that “successful project” represents a massive waste of the organization’s time and resources.

A supplement to project management is needed to ensure that the intended value is realized.

Mission (Not) Accomplished

50% Fifty percent of respondents in a KPMG survey indicated that projects fail to achieve what they originally intended. (Source: NZ Project management survey)

56% Only fifty-six percent of strategic projects meet their original business goals. (Source: PMI)

70% Lack of user adoption is the main cause for seventy percent of failed projects. (Source: Collins, 2013)

Improve project outcomes with organizational change management

Make “completed” synonymous with “successfully completed” by implementing an organizational change management strategy through the PMO.

Organizational change management is the practice through which the PMO can improve user adoption rates and maximize project benefits.

Why OCM effectiveness correlates to project success:

  • IT projects are justified because they will make money, save money, or make people happier.
  • Project benefits can only be realized when changes are successfully adopted or accommodated by the organization.

Without OCM, IT might finish the project but fail to realize the intended outcomes.

In the long term, a lack of OCM could erode IT’s ability to work with the business.

The image shows a bar graph, titled Effective change management correlates with project success, with the X-axis labelled Project Success (Percent of respondents that met or exceeded project objectives), and the Y-axis labelled OCM-Effectiveness, with an arrow pointing upwards. The graph shows that with higher OCM-Effectiveness, Project Success is also higher. The source is given as Prosci’s 2014 Best Practices in Change Management benchmarking report.

What is organizational change management?

OCM is a framework for managing the introduction of new business processes and technologies to ensure stakeholder adoption.

OCM involves tools, templates, and processes that are intended to help project leaders analyze the impacts of a change during the planning phase, engage stakeholders throughout the project lifecycle, as well as train and transition users towards the new technologies and processes being implemented.

OCM is a separate body of knowledge, but as a practice it is inseparable from both project management or business analysis.

WHEN IS OCM NEEDED?

Anytime you are starting a project or program that will depend on users and stakeholders to give up their old way of doing things, change will force people to become novices again, leading to lost productivity and added stress.

CM can help improve project outcomes on any project where you need people to adopt new tools and procedures, comply with new policies, learn new skills and behaviors, or understand and support new processes.

"What is the goal of change management? Getting people to adopt a new way of doing business." – BA, Natural Resources Company

The benefits of OCM range from more effective project execution to improved benefits attainment

82% of CEOs identify organizational change management as a priority. (D&B Consulting) But Only 18% of organizations characterize themselves as “Highly Effective” at OCM. (PMI)

On average, 95% percent of projects with excellent OCM meet or exceed their objectives. (Prosci) VS For projects with poor OCM, the number of projects that meet objectives drops to 15%. (Prosci)

82% of projects with excellent OCM practices are completed on budget. (Prosci) VS For projects with poor OCM, the number of projects that stay on budget drops to 51%. (Prosci)

71% of projects with excellent OCM practices stay on schedule. (Prosci) VS For projects with poor OCM practices, only 16% stay on schedule. (Prosci)

While critical to project success, OCM remains one of IT’s biggest weaknesses and process improvement gaps

IT Processes Ranked by Effectiveness:

  1. Risk Management
  2. Knowledge Management
  3. Release Management
  4. Innovation
  5. IT Governance
  6. Enterprise Architecture
  7. Quality Management
  8. Data Architecture
  9. Application Development Quality
  10. Data Quality
  11. Portfolio Management
  12. Configuration Management
  13. Application Portfolio Management
  14. Business Process Controls Internal Audit
  15. Organizational Change Management
  16. Application Development Throughput
  17. Business Intelligence Reporting
  18. Performance Measurement
  19. Manage Service Catalog

IT Processes Ranked by Importance:

  1. Enterprise Application Selection & Implementation
  2. Organizational Change Management
  3. Data Architecture
  4. Quality Management
  5. Enterprise Architecture
  6. Business Intelligence Reporting
  7. Release Management
  8. Portfolio Management
  9. Application Maintenance
  10. Asset Management
  11. Vendor Management
  12. Application Portfolio Management
  13. Innovation
  14. Business Process Controls Internal Audit
  15. Configuration Management
  16. Performance Measurement
  17. Application Development Quality
  18. Application Development Throughput
  19. Manage Service Catalog

Based on 3,884 responses to Info-Tech’s Management and Governance Diagnostic, June 2016

There’s no getting around it: change is hard

While the importance of change management is widely recognized across organizations, the statistics around change remain dismal.

Indeed, it’s an understatement to say that change is difficult.

People are generally – in the near-term at least – resistant to change, especially large, transformational changes that will impact the day-to-day way of doing things, or that involve changing personal values, social norms, and other deep-seated assumptions.

"There is nothing more difficult to take in hand, more perilous to conduct, or more uncertain in its success, than to take the lead in the introduction of a new order of things." – Niccolo Machiavelli

70% - Change failure rates are extremely high. It is estimated that up to seventy percent of all change initiatives fail – a figure that has held steady since the 1990s. (McKinsey & Company)

25% - In a recent survey of 276 large and midsize organizations, only twenty-five percent of respondents felt that the gains from projects were sustained over time. (Towers Watson)

22% - While eighty-seven percent of survey respondents trained their managers to “manage change,” only 22% felt the training was truly effective. (Towers Watson)

While change is inherently difficult, the biggest obstacle to OCM success is a lack of accountability

Who is accountable for change success? …anyone?...

To its peril, OCM commonly falls into a grey area, somewhere in between project management and portfolio management, and somewhere in between being a concern of IT and a concern of the business.

While OCM is a separate discipline from project management, it is commonly thought that OCM is something that project managers and project teams do. While in some cases this might be true, it is far from a universal truth.

The end result: without a centralized approach, accountabilities for key OCM tasks are opaque at best – and the ball for these tasks is, more often than not, dropped altogether.

29% - Twenty-nine percent of change initiatives are launched without any formal OCM plan whatsoever.

"That’s 29 percent of leaders with blind faith in the power of prayer to Saint Jude, the patron saint of desperate cases and lost causes." – Torben Rick

Bring accountability to org-change by facilitating the winds of change through the PMO

Lasting organizational change requires a leader. Make it the PMO.

#1 Organizational resistance to change is cited as the #1 challenge to project success that PMOs face. (Source: PM Solutions)

90% Companies with mature PMOs that effectively manage change meet expectations 90% of the time. (Source: Jacobs-Long)

Why the PMO?

A centralized approach to OCM is most effective, and the PMO is already a centralized project office and is already accountable for project outcomes.

What’s more, in organizations where accountabilities for OCM are not explicitly defined, the PMO will likely already be assumed to be the default change leader by the wider organization.

It makes sense for the PMO to accept this accountability – in the short term at least – and claim the benefits that will come from coordinating and consistently driving successful project outcomes.

In the long term, OCM leadership will help the PMO to become a strategic partner with the executive layer and the business side.

Short-term gains made by the PMO can be used to spark dialogues with those who authorize project spending and have the implicit fiduciary obligation to drive project benefits.

Ultimately, it’s their job to explicitly transfer that obligation, along with the commensurate resourcing and authority for OCM activities.

More than a value-added service, OCM competencies will soon determine the success of the PMO itself

Given the increasingly dynamic nature of market conditions, the need for PMOs to provide change leadership on projects large and small is becoming a necessity.

"With organizations demanding increasing value, PMOs will need to focus more and more on strategy, innovation, agility, and stakeholder engagement. And, in particular, developing expertise in organizational change management will be essential to their success." – PM Solutions, 2014

28% PMOs that are highly agile and able to respond quickly to changing conditions are 28% more likely to successfully complete strategic initiatives (69% vs. 41%). (PMI)

In other words, without heightened competencies around org-change, the PMO of tomorrow will surely sink like a stone in the face of increasingly unstable external factors and accelerated project demands.

Use Info-Tech’s road-tested OCM toolkit to transform your PMO into a hub of change management leadership

With the advice and tools in Info-Tech’s Drive Organizational Change from the PMO blueprint, the PMO can provide the right OCM expertise at each phase of a project.

The graphic has an image of a windmill at centre, with PMO written directly below it. Several areas of expertise are listed in boxes emerging out of the PMO, which line up with project phases as follows (project phase listed first, then area of expertise): Initiation - Impact Assessment; Planning - Stakeholder Engagement; Execution - Transition Planning; Monitoring & Controlling - Communications Execution; Closing - Evaluation & Monitoring.

Info-Tech’s approach to OCM is a practical/tactical adaptation of several successful models

Business strategy-oriented OCM models such as John Kotter’s 8-Step model assume the change agent is in a position of senior leadership, able to shape corporate vision, culture, and values.

  • PMO leaders can work with business leaders, but ultimately can’t decide where to take the organization.
  • Work with business leaders to ensure IT-enabled change helps reinforce the organization’s target vision and culture.

General-purpose OCM frameworks such as ACMP’s Standard for Change Management, CMI’s CMBoK, and Prosci’s ADKAR model are very comprehensive and need to be configured to PMO-specific initiatives.

  • Tailoring a comprehensive, general-purpose framework to PMO-enabled change requires familiarity and experience.

References and Further Reading

Info-Tech’s organizational change management model adapts the best practices from a wide range of proven models and distills it into a step-by-step process that can be applied to any IT-enabled project.

Info-Tech’s OCM research is COBIT aligned and a cornerstone in our IT Management & Governance Framework

COBIT Section COBIT Management Practice Related Blueprint Steps
BAI05.01 Establish the desire to change. 1.1 / 2.1 / 2.2
BAI05.02 Form an effective implementation team. 1.2
BAI05.03 Communicate the desired vision. 2.1 / 3.2
BAI05.03 Empower role players and identify short-term wins. 3.2 / 3.3
BAI05.05 Enable operation and use. 3.1
BAI05.06 Embed new approaches. 4.1 / 5.1
BAI05.07 Sustain changes. 5.1

COBIT 5 is the leading framework for the governance and management of enterprise IT.

Screenshot of Info-Tech’s IT Management & Governance Framework.

The image is a screenshot of Info-Tech's IT Management & Governance Framework (linked above). There is an arrow emerging from the screenshot, which offers a zoomed-in view of one of the sections of the framework, which reads BAI05 Organizational Change Management.

Consider Info-Tech’s additional key observations

Human behavior is largely a blind spot during the planning phase.

In IT especially, project planning tends to fixate on technology and underestimate the behavioral and cultural factors that inhibit user adoption. Whether change is project-specific or continuous, it’s more important to instill the desire to change than to apply specific tools and techniques. Accountability for instilling this desire should start with the project sponsor, with direct support from the PMO.

Don’t mistake change management for a “soft” skill.

Persuading people to change requires a “soft,” empathetic approach to keep them motivated and engaged. But don’t mistake “soft” for easy. Managing the people part of change is amongst the toughest work there is, and it requires a comfort and competency with uncertainty, ambiguity, and conflict. If a change initiative is going to be successful (especially a large, transformational change), this tough work needs to be done – and the more impactful the change, the earlier it is done, the better.

In “continuous change” environments, change still needs to be managed.

Transformation and change are increasingly becoming the new normal. While this normality may help make people more open to change in general, specific changes still need to be planned, communicated, and managed. Agility and continuous improvement are good, but can degenerate into volatility if change isn’t managed properly. People will perceive change to be volatile and undesirable if their expectations aren’t managed through communications and engagement planning.

Info-Tech’s centralized approach to OCM is cost effective, with a palpable impact on project ROI

Info-Tech’s Drive Organizational Change from the PMO blueprint can be implemented quickly and can usually be done with the PMO’s own authority, without the need for additional or dedicated change resources.

Implementation Timeline

  • Info-Tech’s easy-to-navigate OCM tools can be employed right away, when your project is already in progress.
  • A full-scale implementation of a PMO-driven OCM program can be accomplished in 3–4 weeks.

Implementation Personnel

  • Primary: the PMO director (should budget 10%–15% of her/his project capacity for OCM activities).
  • Secondary: other PMO staff (e.g. project managers, business analysts, etc.).

OCM Implementation Costs

15% - The average costs for effective OCM are 10%–15% of the overall project budget. (AMR Research)

Average OCM Return-on-Investment

200% - Small projects with excellent OCM practices report a 200% return-on-investment. (Change First)

650% - Large projects with excellent OCM practices report a 650% return-on-investment. (Change First)

Company saves 2–4 weeks of time and $10,000 in ERP implementation through responsible OCM

CASE STUDY

Industry Manufacturing

Source Info-Tech Client

Situation

A medium-sized manufacturing company with offices all over the world was going through a consolidation of processes and data by implementing a corporate-wide ERP system to replace the fragmented systems that were previously in place. The goal was to have consistency in process, expectations, and quality, as well as improve efficiency in interdepartmental processes.

Up to this point, every subsidiary was using their own system to track data and sharing information was complicated and slow. It was causing key business opportunities to be compromised or even lost.

Complication

The organization was not very good in closing out projects. Initiatives went on for too long, and the original business benefits were usually not realized.

The primary culprit was recognized as mismanaged organizational change. People weren’t aware early enough, and were often left out of the feedback process.

Employees often felt like changes were being dictated to them, and they didn’t understand the wider benefits of the changes. This led to an unnecessary number of resistors, adding to the complexity of successfully completing a project.

Resolution

Implementing an ERP worldwide was something that the company couldn’t gamble on, so proper organizational change management was a focus.

A thorough stakeholder analysis was done, and champions were identified for each stakeholder group throughout the organization.

Involving these champions early gave them the time to work within their groups and to manage expectations. The result was savings of 2–4 weeks of implementation time and $10,000.

Follow Info-Tech’s blueprint to transform your PMO into a hub for organizational change management

Prepare the PMO for Change Leadership

  • Assess the organization’s readiness for change.
    • Perform an OCM capabilities assessment.
    • Chart an OCM roadmap for the PMO.
    • Undergo a change management SWOT analysis.
    • Define success criteria.
    • Org. Change Capabilities Assessment
  • Define the structure and scope of the PMO’s pilot OCM initiative.
    • Determine pilot OCM project.
    • Estimate OCM effort.
    • Document high-level project details.
    • Establish a timeline for org-change activities.
    • Assess available resources to support the PMO’s OCM initiative.
    • Project Level Assessment

Plant the Seeds for Change During Project Planning and Initiation

  • Foster OCM considerations during the ideation phase.
    • Assess leadership support for change
    • Highlight the goals and benefits of the change
    • Refine your change story
    • Define success criteria
    • Develop a sponsorship action plan
    • Transition Team Communications Template
  • Perform an organizational change impact assessment.
    • Perform change impact survey.
    • Assess the depth of impact for the stakeholder group.
    • Determine overall adoptability of the OCM effort.
    • Review risks and opportunities.
    • Org. Change Management Impact Analysis Tool

Facilitate Change Adoption Throughout the Organization

  • Ensure stakeholders are engaged and ready for change.
    • Involve the right people in change and define roles.
    • Define methods for obtaining stakeholder input.
    • Perform a stakeholder analysis.
    • Stakeholder Engagement Workbook
  • Develop and execute the transition plan.
    • Establish a communications strategy for stakeholder groups.
    • Define the feedback and evaluation process.
    • Assess the full range of support and resistance to change.
    • Develop an objections handling process.
    • Transition Plan Template
  • Establish HR and training plans.
    • Assess training needs. Develop training plan.
    • Training Plan

Establish a Post-Project Benefits Attainment Process

  • Determine accountabilities for benefits attainment.
    • Conduct a post-implementation review of the pilot OCM project.
    • Assign ownership for realizing benefits after the project is closed.
    • Define a post-project benefits tracking process.
    • Implement a tool to help monitor and track benefits over the long term.
    • Project Benefits Tracking Tool

Solidify the PMO’s Role as Change Leader

  • Institute an OCM playbook.
    • Review lessons learned to improve OCM as a core discipline of the PMO.
    • Monitor organizational capacity for change.
    • Define roles and responsibilities for OCM oversight.
    • Formalize the Organizational Change Management Playbook.
    • Assess the value and success of your practices relative to OCM effort and project outcomes.
    • Organizational Change Management Playbook

Info-Tech offers various levels of support to best suit your needs

DIY Toolkit

“Our team has already made this critical project a priority, and we have the time and capability, but some guidance along the way would be helpful.”

Guided Implementation

“Our team knows that we need to fix a process, but we need assistance to determine where to focus. Some check-ins along the way would help keep us on track.”

Workshop

“We need to hit the ground running and get this project kicked off immediately. Our team has the ability to take this over once we get a framework and strategy in place.”

Consulting

“Our team does not have the time or the knowledge to take this project on. We need assistance through the entirety of this project.”

Diagnostics and consistent frameworks used throughout all four options

Drive Organizational Change from the PMO

Phase 1 Phase 2 Phase 3 Phase 4 Phase 5
Best-Practice Toolkit

1.1 Assess the organization’s readiness for change.

1.2 Define the structure and scope of the PMO’s pilot OCM initiative.

2.1 Foster OCM considerations during the ideation phase.

2.2 Perform an organizational change impact assessment.

3.1 Ensure stakeholders are engaged and ready for change.

3.2 Develop and execute the transition plan.

3.3 Establish HR and training plans.

4.1 Determine accountabilities for benefits attainment. 5.1 Institute an OCM playbook.
Guided Implementations
  • Scoping Call.
  • Review the PMO’s and the organization’s change capabilities.
  • Determine an OCM pilot initiative.
  • Define a sponsorship action plan for change initiatives.
  • Undergo a change impact assessment.
  • Perform a stakeholder analysis.
  • Prepare a communications strategy based on stakeholder types.
  • Develop training plans.
  • Establish a post-project benefits tracking process.
  • Implement a tracking tool.
  • Evaluate the effectiveness of OCM practices.
  • Formalize an OCM playbook for the organization’s projects.
Onsite Workshop

Module 1:

Prepare the PMO for change leadership.

Module 2:

Plant the seeds for change during planning and initiation.

Module 3:

Facilitate change adoption throughout the organization.

Module 4:

Establish a post-project benefits attainment process.

Module 5:

Solidify the PMO’s role as change leader.

Phase 1 Results:

OCM Capabilities Assessment

Phase 2 Results:

Change Impact Analysis

Phase 3 Results:

Communications and Transition Plans

Phase 4 Results:

A benefits tracking process for sponsors

Phase 5 Results:

OCM Playbook

Workshop overview

Contact your account representative or email Workshops@InfoTech.com for more information.

Preparation Workshop Day 1 Workshop Day 2 Workshop Day 3 Workshop Day 4
Activities

Organize and Plan Workshop

  • Finalize workshop itinerary and scope.
  • Identify workshop participants.
  • Gather strategic documentation.
  • Engage necessary stakeholders.
  • Book interviews.

Assess OCM Capabilities

  • Assess current organizational change management capabilities.
  • Conduct change management SWOT analysis.
  • Define change management success metrics.
  • Define core pilot OCM project.

Analyze Impact of the Change

  • Analyse the impact of the change across multiple dimensions and stakeholder groups.
  • Create an impact management plan.
  • Analyze impacts to product with risk and opportunity assessments.

Develop Engagement & Transition Plans

  • Perform stakeholder analysis to identify change champions and blockers.
  • Document comm./training requirements and delivery plan.
  • Define plans to deal with resistance.
  • Validate and test the transition plan.

Institute an OCM Playbook

  • Define feedback and evaluation process.
  • Finalize communications, transition, and training plans.
  • Establish benefits tracking timeline and commitment plans.
  • Define roles and responsibilities for ongoing organizational change management.
Deliverables
  • Workshop Itinerary
  • Workshop Participant List
  • Defined Org Change Mandate
  • Organizational Change Capabilities Assessment
  • SWOT Assessment
  • Value Metrics
  • Project Level Assessment/Project Definition
  • Project Sponsor Action Plan
  • Organizational Change Impact Analysis Tool
  • Risk Assessment
  • Opportunity Assessment
  • Stakeholder Engagement Workbook
  • Communications Plan
  • Training Plan
  • Resistance Plan
  • Transition Team
  • Communications Template
  • Evaluation Plan
  • Post-Project Benefits Tracking Timelines and Accountabilities
  • OCM Playbook

Phase 1

Prepare the PMO for Change Leadership

Phase 1 outline

Call 1-888-670-8889 or email GuidedImplementations@InfoTech.com for more information.

Complete these steps on your own, or call us to complete a guided implementation. A guided implementation is a series of 2-3 advisory calls that help you execute each phase of a project. They are included in most advisory memberships.

Guided Implementation 1: Prepare the PMO for Change Leadership

Proposed Time to Completion (in weeks): 1 week

Step 1.1: Assess the organization’s readiness for change

Start with an analyst kick off call:

  • Scoping call to discuss organizational change challenges and the PMO’s role in managing change.

Then complete these activities…

  • Perform an assessment survey to define capability levels and chart an OCM roadmap.

With these tools & templates:

  • Organizational Change Management Capabilities Assessment
Step 1.2: Define the structure and scope of the PMO’s pilot OCM initiative

Work with an analyst to:

  • Determine the appropriate OCM initiative to pilot over this series of Guided Implementations from the PMO’s project list.

Then complete these activities…

  • Rightsize your OCM planning efforts based on project size, timeline, and resource availability.

With these tools & templates:

  • Project Level Assessment Tool

Step 1.1: Assess the organization’s readiness for change

Phase 1 - 1.1

This step will walk you through the following activities:
  • Perform an OCM capabilities assessment.
  • Chart an OCM roadmap for the PMO.
  • Undergo a change management SWOT analysis.
  • Define success criteria.
This step involves the following participants:
  • Required: PMO Director
  • Recommended: PMO staff, project management staff, and other project stakeholders
Outcomes of this step
  • An OCM roadmap for the PMO with specific recommendations.
  • An assessment of strengths, weakness, challenges, and threats in terms of the PMO’s role as organizational change leader.
  • Success metrics for the PMO’s OCM implementation.

Project leaders who successfully facilitate change are strategic assets in a world of increasing agility and uncertainty

As transformation and change become the new normal, it’s up to PMOs to provide stability and direction during times of transition and turbulence.

Continuous change and transition are increasingly common in organizations in 2016.

A state of constant change can make managing change more difficult in some ways, but easier in others.

  • Inundation with communications and diversity of channels means the traditional “broadcast” approach to communicating change doesn’t work (i.e. you can’t expect every email to get everyone’s attention).
  • People might be more open to change in general, but specific changes still need to be properly planned, communicated, and managed.

By managing organizational change more effectively, the PMO can build credibility to manage both business and IT projects.

"The greatest danger in times of turbulence is not the turbulence; it is to act with yesterday’s logic." – Peter Drucker

In this phase, we will gauge your PMO’s abilities to effectively facilitate change based upon your change management capability levels and your wider organization’s responsiveness to change.

Evaluate your current capabilities for managing organizational change

Start off by ensuring that the PMO is sensitive to the particularities of the organization and that it manages change accordingly.

There are many moving parts involved in successfully realizing an organizational change.

For instance, even with an effective change toolkit and strong leadership support, you may still fail to achieve project benefits due to such factors as a staff environment resistant to change or poor process discipline.

Use Info-Tech’s Organizational Change Management Capabilities Assessment to assess your readiness for change across 7 categories:

  • Cultural Readiness
  • Leadership & Sponsorship
  • Organizational Knowledge
  • Change Management Skills
  • Toolkit & Templates
  • Process Discipline
  • KPIs & Metrics

Download Info-Tech’s Organizational Change Management Capabilities Assessment.

  • The survey can be completed quickly in 5 to 10 minutes; or, if being done as a group activity, it can take up to 60 minutes or more.
  • Based upon your answers, you will get a report of your current change capabilities to help you prioritize your next steps.
  • The tool also provides a customized list of Info-Tech recommendations across the seven categories.

Perform Info-Tech’s OCM capabilities questionnaire

1.1.1 Anywhere from 10 to 60 minutes (depending on number of participants)

  • The questionnaire on Tab 2 of the Assessment consists of 21 questions across 7 categories.
  • The survey can be completed individually, by the PMO director or manager, or – even more ideally – by a group of project and business stakeholders.
  • While the questionnaire only takes a few minutes to complete, you may wish to survey a wider swath of business units, especially on such categories as “Cultural Readiness” and “Leadership Support.”

The image is a screen capture of tab 2 of the Organizational Change Management Capabilities Assessment.

Use the drop downs to indicate the degree to which you agree or disagree with each of the statements in the survey.

Info-Tech Insight

Every organization has some change management capability.

Even if you find yourself in a fledgling or nascent PMO, with no formal change management tools or processes, you can still leverage other categories of change management effectiveness.

If you can, build upon people-related assets like “Organizational Knowledge” and “Cultural Readiness” as you start to hone your OCM toolkit and process.

Review your capability levels and chart an OCM roadmap for your PMO

Tab 3 of the Assessment tool shows your capabilities graph.

  • The chart visualizes your capability levels across the seven categories of organization change covered in the questionnaire in order to show the areas that your organization is already strong in and the areas where you need to focus your efforts.

The image is a screen capture of tab 3 of the Organizational Change Management Capabilities Assessment.

Focus on improving the first capability dimension (from left/front to right/back) that rates below 10.

Tab 4 of the Assessment tool reveals Info-Tech’s recommendations based upon your survey responses.

  • Use these recommendations to structure your roadmap and bring concrete definitions to your next steps.

The image is a screen capture of tab 4 of the Organizational Change Management Capabilities Assessment.

Use the red/yellow/green boxes to focus your efforts.

The content in the recommendations boxes is based around these categories and the advice therein is designed to help you to, in the near term, bring your capabilities up to the next level.

Use the steps in this blueprint to help build your capabilities

Each of Info-Tech’s seven OCM capabilities match up with different steps and phases in this blueprint.

We recommend that you consume this blueprint in a linear fashion, as each phase matches up to a different set of OCM activities to be executed at each phase of a project. However, you can use the legend below to locate how and where this blueprint will address each capability.

Cultural Readiness 2.1 / 2.2 / 3.1 / 3.2 / 3.3
Leadership Support 2.1 / 4.1 / 5.1
Organizational Knowledge 2.1 / 3.1 / 3.2
Change Management Skills 2.1 / 2.2 / 3.1 / 3.2 / 3.3
Toolkit & Templates 2.1 / 2.2 / 3.1 / 3.2 / 3.3 / 4.1 / 5.1
Process Discipline 2.1 / 2.2 / 3.1 / 3.2 / 3.3 / 4.1 / 5.1
KPIs & Metrics 3.2 / 5.1

Info-Tech Insight

Organizational change must be planned in advance and managed through all phases of a project.

Organizational change management must be embedded as a key aspect throughout the project, not merely a set of tactics added to execution phases.

Perform a change management SWOT exercise

1.1.2 30 to 60 minutes

Now that you have a sense of your change management strengths and weaknesses, you can begin to formalize the organizational specifics of these.

Gather PMO and IT staff, as well as other key project and business stakeholders, and perform a SWOT analysis based on your Capabilities Assessment.

Follow these steps to complete the SWOT analysis:

  1. Have participants discuss and identify Strengths, Weaknesses, Opportunities, and Threats.
  2. Spend roughly 60 minutes on this. Use a whiteboard, flip chart, or PowerPoint slide to document results of the discussion as points are made.
  3. Make sure results are recorded and saved either using the template provided on the next slide or by taking a picture of the whiteboard or flip chart.

Use the SWOT Analysis Template on the next slide to document results.

Use the examples provided in the SWOT analysis to kick-start the discussion.

The purpose of the SWOT is to begin to define the goals of this implementation by assessing your change management capabilities and cultivating executive level, business unit, PMO, and IT alignment around the most critical opportunities and challenges.

Sample SWOT Analysis

Strengths

  • Knowledge, skills, and talent of project staff.
  • Good working relationship between IT and business units.
  • Other PMO processes are strong and well adhered to by project staff.
  • Motivation to get things done when priorities, goals, and action plans are clear.

Weaknesses

  • Project leads lack formal training in change management.
  • IT tried to introduce org change processes in the past, but we failed. Staff were unsure of which templates to use and how/when/why to use them.
  • We can’t designate individuals as change agents. We lack sufficient resources.
  • We’ve had some fairly significant change failures in the past and some skepticism and pessimism has taken root in the business units.

Opportunities

  • The PMO is strong and well established in the organization, with a history of facilitating successful process discipline.
  • The new incoming CEO has already paid lip service to change and transformation. We should be able to leverage their support as we formalize these processes.
  • We have good lines of project communication already in place via our bi-weekly project reporting meetings. We can add change management matters to the agenda of these meetings.

Threats

  • Additional processes and documentation around change management could be viewed as burdensome overhead. Adoption is uncertain.
  • OCM success depends on multiple stakeholders and business units coming together; with so many moving parts, we can’t be assured that an OCM program will survive long term.

Define the “how” and the “what” of change management success for your PMO

1.1.3 30 to 60 minutes

Before you move on to develop and implement your OCM processes, spend some time documenting how change management success will be defined for your organization and what conditions will be necessary for success to be achieved.

With the same group of individuals who participated in the SWOT exercise, discuss the below criteria. You can make this a sticky note or a whiteboard activity to help document discussion points.

OCM Measured Value Metrics Include:
  • Estimate % of expected business benefits realized on the past 3–5 significant projects/programs.
    • Track business benefits (costs reduced, productivity increased, etc.).
  • Estimate costs avoided/reduced (extensions, cancellations, delays, roll-backs, etc.).
    • Establish baseline by estimating average costs of projects extended to deal with change-related issues.
What conditions are necessary for OCM to succeed? How will success be defined?
  • e.g. The PMO will need the support of senior leaders and business units.
  • e.g. 20% improvement in benefits realization numbers within the next 12 months.
  • e.g. The PMO will need to establish a portal to help with organization-wide communications.
  • e.g. 30% increase in adoption rates on new software and technology projects within the next 12 months.

Document additional items that could impact an OCM implementation for your PMO

1.1.4 15 to 45 minutes

Use the table below to document any additional factors or uncertainties that could impact implementation success.

These could be external factors that may impact the PMO, or they could be logistical considerations pertaining to staffing or infrastructure that may be required to support additional change management processes and procedures.

"[A]ll bets are off when it comes to change. People scatter in all directions. Your past experiences may help in some way, but what you do today and how you do it are the new measures people will use to evaluate you." – Tres Roeder

Consideration Description of Need Potential Resource Implications Potential Next Steps Timeline
e.g. The PMO will need to train PMs concerning new processes. We will not only need to train PM staff in the new processes and documentation requirements, but we will also have to provide ongoing training, be it monthly, quarterly, or yearly. Members of PMO staff will be required to support this training. Analyze impact of redeploying existing resources vs. outsourcing. Q3 2016
e.g. We will need to communicate new OCM requirements to the business and wider organization. The PMO will be taking on added communication requirements, needing to advertise to a wider audience than it has before. None Work with business side to expand the PMO’s communications network and look into leveraging existing communication portals. Next month

Step 1.2: Define the structure and scope of the PMO’s pilot OCM initiative

Phase 1 - 1.2

This step will walk you through the following activities:
  • Determine pilot OCM project.
  • Estimate OCM effort.
  • Document high-level project details.
  • Establish a timeline for org change activities.
  • Assess available resources to support the PMO’s OCM initiative.
This step involves the following participants:
  • Required: PMO Director
  • Recommended: PMO staff, project management staff, and other project stakeholders
Outcomes of this step
  • Project definition for the PMO’s pilot OCM initiative.
  • A timeline that aligns the project schedule for key OCM activities.
  • Definition of resource availability to support OCM activities through the PMO.

Organizational change discipline should align with project structure

Change management success is contingent on doing the right things at the right time.

In subsequent phases of this blueprint, we will help the PMO develop an OCM strategy that aligns with your organization’s project timelines.

In this step (1.2), we will do some pre-work for you by determining a change initiative to pilot during this process and defining some of the roles and responsibilities for the OCM activities that we’ll develop in this blueprint.

The image shows a sample project timeline with corresponding OCM requirements.

Get ready to develop and pilot your OCM competencies on a specific project

In keeping with the need to align organizational change management activities with the actual timeline of the project, the next three phases of this blueprint will move from discussing OCM in general to applying OCM considerations to a single project.

As you narrow your focus to the organizational change stemming from a specific initiative, review the below considerations to help inform the decisions that you make during the activities in this step.

Choose a pilot project that:

  • Has an identifiable sponsor who will be willing and able to participate in the bulk of the activities during the workshop.
  • Has an appropriate level of change associated with it in order to adequately develop a range of OCM capabilities.
  • Has a reasonably well-defined scope and timeline – you don’t want the pilot initiative being dragged out unexpectedly.
  • Has PMO/IT staff who will be assisting with OCM efforts and will be relatively familiar and comfortable with them in terms of technical requirements.

Select a specific project that involves significant organizational change

1.2.1 5 to 15 minutes

The need for OCM rigor will vary depending on project size and complexity.

While we recommend that every project has some aspect of change management to it, you can adjust OCM requirements accordingly, depending on the type of change being introduced.

Incremental Change Transformational Change

Organizational change management is highly recommended and beneficial for projects that require people to:

  • Adopt new tools and workflows.
  • Learn new skills.
  • Comply with new policies and procedures.
  • Stop using old tools and workflows.

Organizational change management is required for projects that require people to:

  • Move into different roles, reporting structures, and career paths.
  • Embrace new responsibilities, goals, reward systems, and values
  • Grow out of old habits, ideas, and behaviors.
  • Lose stature in the organization.

Phases 2, 3, and 4 of this blueprint will guide you through the process of managing organizational change around a specific project. Select one now that is currently in your request or planning stages to pilot through the activities in this blueprint. We recommend choosing one that involves a large, transformational change.

Estimate the overall difficulty and effort required to manage organizational change

1.2.2 5 minutes

Use Info-Tech’s project levels to define the complexity of the project that you’ve chosen to pilot.

Defining your project level will help determine how much effort and detail is required to complete steps in this blueprint – and, beyond this, these levels can help you determine how much OCM rigor to apply across each of the projects in your portfolio.

Incremental Change Transformational Change
Level 1 Level 2 Level 3
  • Low risk and complexity.
  • Routine projects with limited exposure to the business and low risk of negative impact.
  • Examples: infrastructure upgrades, application refreshes, etc.
  • Medium risk and complexity.
  • Projects with broader exposure that present a moderate level of risk to business operations.
  • Examples: Move or renovate locations, cloud migration, BYOD strategy, etc.
  • High risk and complexity.
  • Projects that affect multiple lines of business and have significant costs and/or risks.
  • Examples: ERP implementation, corporate merger, business model innovation, etc.

For a more comprehensive assessment of project levels and degrees of risk, see Info-Tech’s Create Project Management Success blueprint – and in particular, our Project Level Assessment Tool.

Record the goals and scope of the pilot OCM initiative

1.2.3 15 to 30 minutes

Description

What is the project changing?

How will it work?

What are the implications of doing nothing?

What are the phases in execution?

Expected Benefits

What is the desired outcome?

What can be measured? How?

When should it be measured?

Goals

List the goals.

Align with business and IT goals.

Expected Costs

List the costs:

Software costs

Hardware costs

Implementation costs

Expected Risks

List the risks:

Business risks

Technology risks

Implementation risks

Planned Project Activities & Milestones Timeline Owner(s) Status
1. Example: Vendor Evaluation Finish by Q4-17 Jessie Villar In progress
2. Example: Define Administrative Policies Finish by Q4-17 Gerry Anantha Starting Q2

Know the “what” and “when” of org change activities

The key to change management success is ensuring that the right OCM activities are carried out at the right time. The below graphic serves as a quick view of what OCM activities entail and when they should be done.

The image is the sample project timeline previously shown, but with additional notes for each segment of the Gantt chart. The notes are as follows: Impact Assessment - Start assessing the impact of change during planning and requirements gathering stages; Stakeholder Engagement - Use requirements gathering and design activities as opportunities to engage stakeholders and users; Transition Planning - The development period provides time for the change manager to develop and refine the transition plan (including communications and training). Change managers need to collaborate with development teams to ensure scope and schedule stay aligned, especially in Agile environments); Communications Execution - Communications should occur early and often, beginning well before change affects people and continuing long enough to reinforce change by celebrating success; Training - Training needs to be well timed to coincide with implementation; Quick Wins - Celebrate early successes to show that change is working; Evaluation & Monitoring - Adoption of change is a key to benefits realization. Don’t declare the project over until adoption of change is proven.

Rough out a timeline for the org change activities associated with your pilot project’s timeline

1.2.4 20-30 minutes

With reference to the graphic on the previous slide, map out a high-level timeline for your pilot project’s milestones and the corresponding OCM activities.
  • This is essentially a first draft of a timeline and will be refined as we develop your OCM discipline in the next phase of this blueprint.
  • The purpose of roughing something out at this time is to help determine the scope of the implementation, the effort involved, and to help with resource planning.
Project Phase or Milestone Estimated Start Date Estimated End Date Associated OCM Requirement(s)
e.g. Planning e.g. Already in progress e.g. July e.g. Impact Assessment
e.g. Requirements & Design e.g. August e.g. October e.g. Stakeholder Engagement & Transition Planning

Info-Tech Insight

Proactive change management is easier to execute and infinitely more effective than managing change reactively. A reactive approach to OCM is bound to fail. The better equipped the PMO is to plan OCM activities in advance of projects, the more effective those OCM efforts will be.

Assess the roles and resources that might be needed to help support these OCM efforts

1.2.5 30 minutes

The PMO leader will need to delegate responsibility for many to all of these OCM activities throughout the project lifecycle.

Compile a list of PMO staff, project workers, and other stakeholders who will likely be required to support these processes at each step, keeping in mind that we will be doing a more thorough consideration of the resources required to support an OCM program in Phase 3.

OCM Activity Resources Available to Support
Impact Assessment
Stakeholder Engagement
Transition Planning
Training
Communications
Evaluation and Monitoring

Info-Tech Insight

OCM processes require a diverse network to support them.

While we advocate an approach to org change that is centralized through the PMO, this doesn’t change the fact that the PMO’s OCM processes will need to engage the entirety of the project eco-system.

In addition to IT/PMO directors, org change processes will engage a group as varied as project sponsors, project managers, business analysts, communications leads, and HR/training leads.

Ensure that you are considering resources and infrastructure beyond IT as you plan your OCM processes – and engage these stakeholders early in this planning process.

Establish core transition team roles and a reporting structure

1.2.6 30 minutes

Once you’ve identified OCM resources and assessed their availability, start to sketch the structure of the core transition team.

In many cases, the core team only has one or two people responsible for impact analysis and plan development in addition to you, the sponsor, who is accountable for leadership and benefits realization.

For larger initiatives, the core team might include several co-sponsors or advisors from different departments or lines of business, along with a handful of staff working together on analysis and planning.

Some team structure templates/examples:

Small (e.g. Office 365)

  • Sponsor
  • PM/BA

Medium-Large (e.g. business process initiative)

  • Sponsor
  • PM
  • BA
  • OCM Consultant

Complex Transformational (e.g. business model initiative, company reorg)

  • Exec. Sponsor (CxO)
  • Steering Committee
  • Project Lead/Champion (VP)
  • Business Lead(s)
  • IT Lead
  • HR/Training Lead
  • OCM Consultant

Ultimately, organizational change is a collaborative effort

Effective organizational change involves overlapping responsibilities.

In keeping with the eclectic network of stakeholders that is required to support OCM processes, Phase 2 is broken up into sections that will, by turn, engage project sponsors, project managers, business analysts, communications leads, and HR/training leads.

At each step, our intention is to arm the PMO with a toolkit and a set of processes that will help foster a project culture that is proactive about change.

"It is amazing what you can accomplish if you do not care who gets the credit." – Harry Truman

Project Step PMO Sponsor Project Manager Business Analyst Blueprint Reference
Make a high-level case for change.

A

R R/C C 1.1
Initiate project/change planning. A C R C 1.2
Analyze full breadth and depth of impact. A C R R 1.3
Assess communications and training requirements. A C R R 2.1
Develop communications, training, and other transition plans. A R C R 2.2-3
Approve and communicate transition plans. A C R C 2.4
Analyze impact and progress. A C R R 3.1
Revise project/change planning. A C R C 3.2
Highlight and leverage successes. A R C C 3.3

Update the Transition Team Communications Template

1.2.7 10 minutes

Participants
  • PMO leader
  • PMO staff
Input
  • The outcomes of various activities in this step
Output
  • Key sections of the Transition Team Communications Template completed

Use Info-Tech’s Transition Team Communications Template to help communicate the outcomes of this step.

  • Use the template to document the goals, benefits, and milestones established in 1.2.3, to record the project timeline and schedule for OCM activities from 1.2.4, to document resources available for OCM activities (1.2.5), and to record the membership and reporting structure of the core transition team (1.2.6).

Download Info-Tech’s Transition Team Communications Template.

"Managers and user communities need to feel like they are a part of a project instead of feeling like the project is happening to them. It isn't just a matter of sending a few emails or putting up a page on a project website." Ross Latham

Build organizational change management capabilities by bringing in required skills

Case Study

Industry Natural Resources

Source Interview

Challenge
  • Like many organizations, the company is undergoing increasing IT-enabled change.
  • Project managers tended to react to effects of change rather than proactively planning for change.

"The hard systems – they’re easy. It’s the soft systems that are challenging... Be hard on the process. Be easy on the people." – Business Analyst, natural resources company

Solution
  • Change management was especially challenging when projects were led by the business.
  • IT was often brought in late in business-led projects.
  • As a result, the organization incurred avoidable costs to deal with integration, retraining, etc.
  • The cost of managing change grows later in the project as more effort needs to be spent undoing (or “unfreezing”) the old state or remediating poorly executed change.
Results
  • The company hired a business analyst with a background in organizational change to bring in the necessary skills.
  • The business analyst brought knowledge, experience, and templates based on best practices and is sharing these with the rest of the project management team.
  • As a result, organizational change management is starting earlier in projects when its effectiveness and value are maximized.

If you want additional support, have our analysts guide you through this phase as part of an Info-Tech workshop

Book a workshop with our Info-Tech analysts:

  • To accelerate this project, engage your IT team in an Info-Tech workshop with an Info-Tech analyst team.
  • Info-Tech analysts will join you and your team onsite at your location or welcome you to Info-Tech’s historic Toronto office to participate in an innovative onsite workshop.
  • Contact your account manager (www.infotech.com/account), or email Workshops@InfoTech.com for more information.

The following are sample activities that will be conducted by Info-Tech analysts with your team:

1.1.1 Evaluate your current capabilities for managing organizational change

Take Info-Tech’s OCM capabilities questionnaire and receive custom analyst recommendations concerning next steps.

1.1.2 Perform a change management SWOT exercise

Work with a seasoned analyst to assess your PMO’s strengths, weaknesses, opportunities, and threats to becoming an org change leader.

If you want additional support, have our analysts guide you through this phase as part of an Info-Tech workshop

Book a workshop with our Info-Tech analysts:

1.1.3 Define success metrics for your PMO’s efforts to become an org change leader

Work with an analyst to clarify how the success of this initiative will be measured and what conditions are necessary for success.

1.2.2 Determine the appropriate OCM initiative to pilot at your organization

Receive custom analyst insights on rightsizing your OCM planning efforts based on project size, timeline, and resource availability.

1.2.4 Develop an OCM timeline that aligns with key project milestones

Harness analyst experience to develop a project-specific timeline for the PMO’s change management activities to better plan your efforts and resources.

Phase 2

Plant the Seeds for Change During Project Planning and Initiation

Phase 2 outline

Call 1-888-670-8889 or email GuidedImplementations@InfoTech.com for more information.

Complete these steps on your own, or call us to complete a guided implementation. A guided implementation is a series of 2-3 advisory calls that help you execute each phase of a project. They are included in most advisory memberships.

Guided Implementation 2: Plant the seeds for change during project planning and initiation

Proposed Time to Completion (in weeks): 1 week

Step 2.1: Foster OCM considerations during the ideation phase

Discuss these issues with an analyst:

  • Disengaged or absent sponsors on change initiatives.
  • Lack of organizational desire for change.
  • How to customize an OCM strategy to suit the personality of the organization.

Then complete these activities…

  • Develop a sponsorship action plan to help facilitate more engaged change sponsorship.
  • Build a process for making the case for change throughout the organization.

With these tools & templates:

  • Activity 2.1.3: “Refine your change story”
  • Activity 2.1.4: “Develop a sponsorship action plan”
  • Transition Team Communications Template
Step 2.2: Perform an organizational change impact analysis

Work with an analyst to:

  • Perform an impact analysis to make your change planning more complete.
  • Assess the depth of change impacts across various stakeholder groups.

Then complete these activities…

  • Assign accountability for managing change impacts.
  • Update the business case with risks and opportunities identified during the impact analysis.

With these tools & templates:

  • Organizational Change Management Impact Analysis Tool

Step 2.1: Foster OCM considerations during the ideation phase

Phase 2 - 2.1

This step will walk you through the following activities:
  • Assess leadership support for change.
  • Highlight the goals and benefits of the change.
  • Refine your change story.
  • Define success criteria.
  • Develop a sponsorship action plan.
This step involves the following participants:
  • PMO Director
  • Project sponsor for the pilot OCM project
  • Additional project staff: project managers, business analysts, etc.
Outcomes of this step
  • Strategy to shore up executive alignment around the need for change.
  • Increased definition around the need for change.
  • Increased engagement from project sponsors around change management and project outcomes.

Accountability for change management begins in advance of the project itself

As early as the request phase, project sponsors and requestors have a responsibility to communicate the need for the changes that they are proposing.

Org Change Step #1: Make the case for change during the request phase

Initiation→Planning→Execution→Monitoring & Controlling→Closing

Even before project planning and initiation begin, sponsors and requestors have org change responsibilities around communicating the need for a change and demonstrating their commitment to that change.

In this step, we will look at the OCM considerations that need to be factored in during project ideation.

The slides ahead will cover what the PMO can do to help foster these considerations among project sponsors and requestors.

While this project may already be in the planning phase, the activities in the slides ahead will help lay a solid OCM foundation as you move ahead into the impact assessment and stakeholder engagement steps in this phase.

Strongly recommended: include the sponsor for your pilot OCM project in many of the following activities (see individual activity slides for direction).

Info-Tech Insight

Make active sponsorship a criteria when scoring new requests.

Projects with active sponsors are far more likely to succeed than those where the sponsor cannot be identified or where she/he is unable or unwilling to champion the initiative throughout the organization.

Consider the engagement level of sponsors when prioritizing new requests. Without this support, the likelihood of a change initiative succeeding is far diminished.

What does effective sponsorship look like?

Somewhere along the way a stereotype arose of the project sponsor as a disengaged executive who dreams up a project idea and – regardless of that idea’s feasibility or merit – secures funding, pats themselves on the back, and does not materialize again until the project is over to pat themselves on the back again.

Indeed, it’s exaggerated, based partly on the fact that sponsors are almost always extremely busy individuals, with very demanding day jobs on top of their responsibilities as sponsors. The stereotype doesn’t capture the very real day-to-day project-level responsibilities of project sponsors.

Leading change management institute, Prosci, has developed a checklist of 10 identifiable traits and responsibilities that PMO leaders and project managers should help to foster among project sponsors. As Prosci states, the checklist “can be used as an audit tool to see if you are utilizing best practices in how you engage senior leaders on your change initiatives.”

Prosci’s Change Management Sponsor Checklist:

Are your sponsors:

  • Aware of the importance they play in making changes successful?
  • Aware of their roles in supporting org change?
  • Active and visible throughout the project?
  • Building necessary coalitions for change success?
  • Communicating directly and effectively with employees?
  • Aware that the biggest mistake is failing to personally engage as the sponsor?
  • Prepared to help manage resistance?
  • Prepared to celebrate successes?
  • Setting clear priorities to help employees manage project and day-to-day work?
  • Avoiding trends and backing change that will be meaningful for the long term?

(Source: Prosci’s Change Management Sponsor Checklist)

Assess leadership support for change

2.1.1 30 minutes

Participants
  • PMO leader
  • Other PMO/PM staff
Output
  • Leadership support strategy

Many change initiatives require significant investments of political capital to garner approval, funding, and involvement from key executives. This process can take months or even years before the project is staffed and implementation begins.

  • In cases where leadership opposition or ambivalence to change is a critical success inhibitor, project sponsors or change leaders need a deliberate strategy for engaging and converting potential supporters.
  • You might need to recruit someone with more influence or authority to become sponsor or co-sponsor to convert supporters you otherwise could not.
  • Use the table below as an example to begin developing your executive engagement strategy (but keep it private).
Executive/Stakeholder Degree of Support Ability to Influence Potential Contribution/Engagement Strategy
Board of Directors Med High
CEO
CFO
CIO
CxO

“The stakes of having poorly engaged executive sponsors are high, as are the consequences and costs. PMI research into executive sponsorship shows that one in three unsuccessful projects fail to meet goals due to poorly engaged executive sponsors.”

PMI, 2014

Highlight the goals and benefits of the change

2.1.2 30-60 minutes

Participants
  • PMO leader
  • PMO staff
  • Project sponsor

Build desire for change.

The project sponsor is accountable for defining the high-level scope and benefits of the project. The PMO needs to work with the sponsor during the ideation phase to help establish the need for the proposed change.

Use the table below to begin developing a compelling vision and story of change. If you have not already defined high-level goals and deliverables for your project, download Info-Tech’s Light Project Request Form (a Detailed Project Request Form is also available).

Why is there a need to change?
How will change benefit the organization?
How did we determine this is the right change?
What would happen if we didn’t change?
How will we measure success?

See Info-Tech’s Optimize Project Intake, Approval, and Prioritization blueprint for more detailed advice on working with requestors to define requirements and business value of new requests.

Stories are more compelling than logic and facts alone

Crucial facts, data, and figures are made more digestible, memorable, and actionable when they are conveyed through a compelling storyline.

While you certainly need high-level scope elements and a rigorous cost-benefit analysis in your business case, projects that require organizational change also need a compelling story or vision to influence groups of stakeholders.

As the PMO works with sponsors to identify and document the goals and benefits of change, begin to sketch a narrative that will be compelling to the organization’s varied audiences.

Structuring an effective project narrative:

Research shows (Research and impacts cited in Torben Rick’s “Change Management Require[s] a Compelling Story,” 2014) that when managers and employees are asked about what most inspires them in their work, their responses are evenly split across five forms of impact:

  1. Impact on society – e.g. the organization’s role in the community.
  2. Impact on the customer – e.g. providing effective service.
  3. Impact on the company – e.g. contributing positively to the growth of the organization.
  4. Impact on the working team – e.g. creating an inclusive work environment.
  5. Impact on the individual – e.g. personal development and compensation.

"Storytelling enables the individuals in an organization to see themselves and the organization in a different light, and accordingly take decisions and change their behavior in accordance with these new perceptions, insights, and identities." – Steve Denning

Info-Tech Insight

A micro-to-macro change narrative. A compelling org change story needs to address all five of these impacts in order to optimally engage employees in change. In crafting a narrative that covers both the micro and macro levels, you will be laying a solid foundation for adoption throughout the organization.

Refine your change story

2.1.3 45 to 60 minutes

Participants
  • PMO leader
  • PMO staff
  • Project sponsor
Input
  • 5 levels of change impact
  • Stakeholder groups
Output
  • Improved change justification to help inform the request phase and the development of the business case.
Materials
  • Whiteboard and markers

Using a whiteboard to capture the discussion, address the 5 levels of change impact covered on the previous slide.

  1. Develop a list of the stakeholder groups impacted by this project.
    • The impacts will be felt differently by different groups, so develop a high-level list of those stakeholder groups that will be directly affected by the change.
    • Keep in mind, this activity is not an impact assessment. This activity is meant to elicit how the change will be perceived by the different stakeholder groups, not how it will actually impact them – i.e. this activity is about making the case for change, not actually managing the change.
  2. Brainstorm how the five impact levels will be perceived from the point of view of each stakeholder group.
    • Spend about 5 to 10 minutes per impact per stakeholder group.
    • The goal here isn’t to create a detailed plotline; your change story may evolve as the project evolves. A point or two per impact per group will suffice.
  3. As a group, prioritize the most prescient points and capture the results of your whiteboarding to help inform future artifacts.
    • The points developed during this activity should inform both the ad hoc conversations that PMO staff and the sponsor have with stakeholders, as well as formal project artifacts, such as the request, business case, charter, etc.

When it comes to communicating the narrative, project sponsors make the most compelling storytellers

Whatever story you develop to communicate the goals and the benefits of the change, ultimately it should be the sponsor who communicates this message to the organization at large.

Given the competing demands that senior leaders face, the PMO still has a pivotal role to play in helping to plan and facilitate these communications.

The PMO should help sponsors by providing insights to shape change messaging (refer to the characteristics outlined in the table below for assistance) and by developing a sponsorship action plan (Activity 2.1.4).

Tips for communicating a change story effectively:
Identify and appeal to the audience’s unique frames of reference. e.g. “Most of you remember when we…”
Include concrete, vivid details to help visualize change. e.g. “In the future, when a sales rep visits a customer in Wisconsin, they’ll be able to process a $100,000 order in seconds instead of hours.”
Connect the past, present, and future with at least one continuous theme. e.g. “These new capabilities reaffirm our long-standing commitment to customers, as well as our philosophy of continuously finding ways to be more responsive to their needs.”

“[T]he sponsor is the preferred sender of messages related to the business reasons and organizational implications for a particular initiative; therefore, effective sponsorship is crucial in building an awareness of the need for change.

Sponsorship is also critical in building the desire to participate and support the change with each employee and in reinforcing the change.”

Prosci

Base the style of your communications on the organization’s receptiveness to change

Not all organizations embrace or resist change in the same ways. Base your change communications on your organization’s cultural appetite for change in general.

Use the below dimensions to gauge your organization’s appetite for change. Analyzing this will help determine the form and force of communications.

In the next slide, we will base aspects of your sponsorship action plan on whether an organization’s indicator is “high” or “low” across these three dimensions.

  • Organizations with low appetite for change will require more direct, assertive communications.
  • Organizations with a high appetite for change are more suited to more open, participatory approaches.

Three key dimensions determine the appetite for cultural change (Dimensions taken from Joanna Malgorzata Michalak’s “Cultural Catalysts and Barriers of Organizational Change Management: a Preliminary Overview,” 2010):

Power Distance Refers to the acceptance that power is distributed unequally throughout the organization. Organizations with a high power distance indicator show that the unequal power distribution is accepted by the less powerful employees.
Individualism Organizations that score high in individualism have employees who are more independent; those who score low in individualism fall into the collectivism side where employees are strongly tied to one another or their groups.
Uncertainty Avoidance Describes the level of acceptance that an organization has towards uncertainty. Those who score high in this area find that their employees do not favor “uncertain” situations, while those that score low in this area find that their employees are comfortable with change and uncertainty.

"Societies with a high indicator of power distance, individualism, and uncertainty avoidance create vital inertial forces against transformation." – Michalak

Develop a sponsorship action plan

2.1.4 45 to 60 minutes

Participants
  • PMO leader
  • PMO staff
  • Project sponsor
Use the table below to define key tasks and responsibilities for the project sponsor.
  1. Populate the first column with the stakeholder groups from Activity 2.1.3.
  2. With reference to the Sponsor Checklist, brainstorm key sponsorship responsibilities for this project across each of the groups.
  3. When gauging the frequency of each activity and the “Estimated Weekly Effort” required by the sponsor to complete them, consider the organization’s appetite for change.
    • Where indicators across the three dimensions are low, the sponsor’s involvement can be less hands-on and more collaborative in nature.
    • Where indicators across the three dimensions are high, the sponsor’s involvement should be hands-on and direct in her/his communications.
Group Activity Est. Weekly Effort Comments/Frequency
Project Team Ad hoc check-in on progress 30 mins Try to be visible at least once a week
Attend status meetings 30 mins Every second Tuesday, 9 am
Senior Managers Touch base informally 45 mins Aim for bi-weekly, one-on-one touchpoints
Lead steering committee meetings 60 mins First Thursday of the month, 3 pm
End Users Organization-wide emails Ad hoc, 20 mins As required, with PMO assistance

"To manage change is to tell people what to do... but to lead change is to show people how to be." – Weick & Quinn

Update the Transition Team Communications Template

2.1.5 10 minutes

Participants
  • PMO leader
  • PMO staff
Input
  • The outcomes of various activities in this step
Output
  • Key sections of the Transition Team Communications Template completed

Use Info-Tech’s Transition Team Communications Template to help communicate the outcomes of this step.

The following activities should be recorded in the template:

Activity 2.1.2

In addition, the outcome of Activity 2.1.4, the “Sponsorship Action Plan,” should be converted to a format such as Word and provided to the project sponsor.

Download Info-Tech’s Transition Team Communications Template.

"In most work situations, the meaning of a change is likely to be as important, if not more so, than the change itself."

– Roethlisberger (cited in Burke)

Step 2.2: Perform an organizational change impact assessment

Phase 2 - 2.2

This step will walk you through the following activities:
  • Perform change impact survey.
  • Assess the depth of impacts for different stakeholders and stakeholder groups.
  • Determine overall adoptability of the OCM effort.
  • Establish a game plan for managing individual impacts.
  • Review risks and opportunities.
  • Determine how the value of the change will be measured.
This step involves the following participants:
  • PMO Director
  • Project sponsor for the pilot OCM project
  • Additional project staff: project managers, business analysts, members of the transition team, etc.
Outcomes of this step:
  • A change impact analysis.
  • An adoptability rating for the change initiative to help the PMO plan its OCM efforts.
  • A better understanding of the risks and opportunities associated with the change to inform the business case.

Analyze change impacts across multiple dimensions to ensure that nothing is overlooked

Ensure that no stone is left unturned as you prepare for a comprehensive transition plan.

In the previous step, we established a process and some accountabilities to help the PMO and project sponsors make the case for change during the ideation and initiation phase of a project.

In this step, we will help with the project planning phase by establishing a process for analyzing how the change will impact various dimensions of the business and how to manage these impacts to best ensure stakeholder adoption.

Brace for Impact…

A thorough analysis of change impacts will help the PMO:

  • Bypass avoidable problems.
  • Remove non-fixed barriers to success.
  • Acknowledge and minimize the impact of unavoidable barriers.
  • Identify and leverage potential benefits.
  • Measure the success of the change.

Assign the appropriate accountabilities for impact analysis

In the absence of an assigned change manager, organizational change impact assessments are typically performed by a business analyst or the project manager assigned to the change initiative.

  • Indeed, as with all change management activities, making an individual accountable for performing this activity and communicating its outcomes is key to the success of your org change initiative.
  • At this stage, the PMO needs to assign or facilitate accountability for the impact analysis on the pilot OCM initiative or it needs to take this accountability on itself.

Sample RACI for this activity. Define these accountabilities for your organization before proceeding with this step.

Project Sponsor PMO PM or BA
Survey impact dimensions I A R
Analyze impacts across multiple stakeholder groups I A R
Assess required OCM rigor I A/R C
Manage individual impacts I A R

Info-Tech Insight

Bring perspective to an imperfect view.

No individual has a comprehensive view of the potential impact of change.

Impact assessment and analysis is most effective when multiple viewpoints are coordinated using a well-defined list of considerations that cover a wide breadth of dimensions.

Revisit and refine the impact analysis throughout planning and execution, as challenges to adoption become more clear.

Perform a change impact analysis to make your planning more complete

Use Info-Tech’s Organizational Change Management Impact Analysis Tool to weigh all of the factors involved in a change and to formalize discipline around impact analysis.

Info-Tech’s Organizational Change Management Impact Analysis Tool helps to document the change impact across multiple dimensions, enabling the PMO to review the analysis with others to ensure that the most important impacts are captured. The tool also helps to effectively monitor each impact throughout project execution.

  • Change impact considerations can include: products, services, states, provinces, cultures, time zones, legal jurisdictions, languages, colors, brands, subsidiaries, competitors, departments, jobs, stores, locations, etc.
  • Each of these dimensions is an MECE (Mutually Exclusive, Collectively Exhaustive) list of considerations that could be impacted by the change. For example, a North American retail chain might consider “Time Zones” as a key dimension, which could break down as Newfoundland, Atlantic, Eastern, Central, Mountain, and Pacific.

Download Info-Tech’s Organizational Change Impact Analysis Tool.

  • Required Participants for this Step: PMO Leader; project manager or business analyst
  • Recommended Participants for this Step: Project Sponsor; IT/PMO staff

Info-Tech Insight

Anticipate the unexpected. Impact analysis is the cornerstone of any OCM strategy. By shining a light on considerations that might have otherwise escaped project planners and decision makers, an impact analysis is an essential component to change management and project success.

Enter high-level project information on the “Set Up” tab

2.2.1 15 minutes

The “2. Set Up” tab of the Impact Tool is where you enter project-specific data pertaining to the change initiative.

The inputs on this tab are used to auto-populate fields and drop-downs on subsequent tabs of the analysis.

Document the stakeholders (by individual or group) associated with the project who will be subject to the impacts.

You are allowed up to 15 entries. Try to make this list comprehensive. Missing any key stakeholders will threaten the value of this activity as a whole.

If you find that you have more than 15 individual stakeholders, you can group individuals into stakeholder groups.

Keep in mind...

An impact analysis is not a stakeholder management exercise.

Impact assessments cover:

  • How the change will affect the organization.
  • How individual impacts might influence the likelihood of adoption.

Stakeholder management covers:

  • Resistance/objections handling.
  • Engagement strategies to promote adoption.

We will cover the latter in the next step.

“As a general principle, project teams should always treat every stakeholder initially as a recipient of change. Every stakeholder management plan should have, as an end goal, to change recipients’ habits or behaviors.”

PMI, 2015

Determine the relevant considerations for analyzing the change impacts of a project

2.2.2 15 to 30 minutes

Use the survey on tab 3 of the Impact Analysis Tool to determine the dimensions of change that are relevant.

The impact analysis is fueled by the thirteen-question survey on tab 3 of the tool.

This survey addresses a comprehensive assortment of change dimensions, ranging from customer-facing considerations, to employee concerns, to resourcing, logistical, and technological questions.

Once you have determined the dimensions that are impacted by the change, you can go on to assess how individual stakeholders and stakeholder groups are affected by the change.

This image is a screenshot of tab 3, Impact Survey, of the Impact Analysis Tool.

Screenshot of tab “3. Impact Survey,” showing the 13-question survey that drives the impact analysis.

Ideally, the survey should be performed by a group of project stakeholders together. Use the drop-downs in column K to record your responses.

"A new system will impact roles, responsibilities, and how business is conducted within an organization. A clear understanding of the impact of change allows the business to design a plan and address the different levels of changes accordingly. This approach creates user acceptance and buy-in."

– January Paulk, Panorama Consulting

Impacts will be felt differently by different stakeholders and stakeholder groups

As you assess change impacts, keep in mind that no impact will be felt the same across the organization. Depth of impact can vary depending on the frequency (will the impact be felt daily, weekly, monthly?), the actions necessitated by it (e.g. will it change the way the job is done or is it simply a minor process tweak?), and the anticipated response of the stakeholder (support, resistance, indifference?).

Use the Organizational Change Depth Scale below to help visualize various depths of impact. The deeper the impact, the tougher the job of managing change will be.

Procedural Behavioral Interpersonal Vocational Cultural
Procedural change involves changes to explicit procedures, rules, policies, processes, etc. Behavioral change is similar to procedural change, but goes deeper to involve the changing tacit or unconscious habits. Interpersonal change goes beyond behavioral change to involve changing relationships, teams, locations, reporting structures, and other social interactions. Vocational change requires acquiring new knowledge and skills, and accepting the loss or decline in the value or relevance of previously acquired knowledge and skills. Cultural change goes beyond interpersonal and vocational change to involve changing personal values, social norms, and assumptions about the meaning of good vs. bad or right vs. wrong.
Example: providing sales reps with mobile access to the CRM application to let them update records from the field. Example: requiring sales reps to use tablets equipped with a custom mobile application for placing orders from the field. Example: migrating sales reps to work 100% remotely. Example: migrating technical support staff to field service and sales support roles. Example: changing the operating model to a more service-based value proposition or focus.

Determine the depth of each impact for each stakeholder group

2.2.3 1 to 3 hours

Tab “4. Impact Analysis” of the Analysis Tool contains the meat of the impact analysis activity.
  1. The “Impact Analysis” tab is made up of thirteen change impact tables (see next slide for a screenshot of one of these tables).
  • You may not need to use all thirteen tables. The number of tables you use coincides with the number of “yes” responses you gave in the previous tab.
  • If you no not need all thirteen impact tables (i.e. if you do not answer “yes” to all thirteen questions in tab 2, the unused/unnecessary tables will not auto-populate.)
  • Use one table per change impact. Each of your “yes” responses from tab 3 will auto-populate at the top of each change impact table. You should go through each of your “yes” responses in turn.
  • Analyze how each impact will affect each stakeholder or stakeholder group touched by the project.
    • Column B in each table will auto-populate with the stakeholder groups from the Set Up tab.
  • Use the drop-downs in columns C, D, and E to rate the frequency of each impact, the actions necessitated by each impact, and the anticipated response of each stakeholder group.
    • Each of the options in these drop-downs is tied to a ranking table that informs the ratings on the two subsequent tabs.
  • If warranted, you can use the “Comments” cells in column F to note the specifics of each impact for each stakeholder/group.
  • See the next slide for an accompanying screenshot of a change impact table from tab 4 of the Analysis Tool.

    Screenshot of “Impact Analysis” tab

    The image is a screenshot of the Impact Analysis tab.

    The stakeholder groups entered on the Set Up will auto-populate in column B of each table.

    Your “yes” responses from the survey tab will auto-populate in the cells to the right of the “Change Impact” cells.

    Use the drop-downs in this column to select how often the impact will be felt for each group (e.g. daily, weekly, periodically, one time, or never).

    “Actions” include “change to core job duties,” “change to how time is spent,” “confirm awareness of change,” etc.

    Use the drop-downs to hypothesize what the stakeholder response might be. For now, for the purpose of the impact analysis, a guess is fine. We will come back to build a communications plan based on actual responses in Phase 3 of this blueprint.

    Review your overall impact rating to help assess the likelihood of change adoption

    Use the “Overall Impact Rating” on tab 5 to help right-size your OCM efforts.

    Based upon your assessment of each individual impact, the Analysis Tool will provide you with an “Overall Impact Rating” in tab 5.

    • This rating is an aggregate of each of the individual change impact tables used during the analysis, and the rankings assigned to each stakeholder group across the frequency, required actions, and anticipated response columns.

    The image is a screenshot of tab 5, the Overall Process Adoption Rating. The image shows a semi-circle, where the left-most section is red, the centre yellow, and the right-most section green, with a dial positioned at the right edge of the yellow section.

    Projects in the red should have maximum change governance, applying a full suite of OCM tools and templates, as well as revisiting the impact analysis exercise regularly to help monitor progress.

    Increased communication and training efforts, as well as cross-functional partnerships, will also be key for success.

    Projects in the yellow also require a high level of change governance. Follow the steps and activities in this blueprint closely, paying close attention to the stakeholder engagement activities in the next step to help sway resistors and leverage change champions.

    In order to free up resources for those OCM initiatives that require more discipline, projects in green can ease up in their OCM efforts somewhat. With a high likelihood of adoption as is, stakeholder engagement and communication efforts can be minimized somewhat for these projects, so long as the PMO is in regular contact with key stakeholders.

    "All change is personal. Each person typically asks: 'What’s in it for me?'" – William T. Craddock

    Use the other outputs on tab 5 to help structure your OCM efforts

    In addition to the overall impact rating, tab 5 has other outputs that will help you assess specific impacts and how the overall change will be received by stakeholders.

    The image is a screenshot of tab 5.

    Top-Five Highest Risk Impacts table: This table displays the highest risk impacts based on frequency and action inputs on Tab 4.

    Top-Five Most Impacted Stakeholders table: Here you’ll find the stakeholders, ranked again based on frequency and action, who will be most impacted by the proposed changes.

    Top Five Supporters table: These are the 5 stakeholders most likely to support changes, based on the Anticipated Response column on Tab 4.

    The stakeholder groups entered on the Set Up Tab will auto-populate in column B of each table.

    In addition to these outputs, this tab also lists top five change resistors, and has an impact register and list of potential impacts to watch out for (i.e. your “maybe” responses from tab 3).

    Establish a game plan to manage individual change impacts

    2.2.4 60 to 90 minutes

    The final tab of the Analysis Tool can be used to help track and monitor individual change impacts.
    • Use the “Communications Plan” on tab 7 to come up with a high-level game plan for tracking communications about each change with the corresponding stakeholders.
    • Update and manage this tab as the communication events occur to help keep your implementation on track.

    The image is a screenshot of the Communications Plan, located on tab 7 of the Analysis Tool. There are notes emerging from each of the table headings, as follows: Communication Topic - Select from a list of topics identified on Tab 6 that are central to successful change, then answer the following; Audience/Format/Delivery - Which stakeholders need to be involved in this change? How are we going to meet with them?; Creator - Who is responsible for creating the change?; Communicator - Who is responsible for communicating the change to the stakeholder?; Intended Outcome - Why do you need to communicate with this stakeholder?; Level of Risk - What is the likelihood that you can achieve your attended outcome? And what happens if you don’t?

    Document the risk assumptions stemming from your impact analysis

    2.2.5 30 to 60 minutes

    Use the Analysis Tool to produce a set of key risks that need to be identified, communicated, mitigated, and tracked.

    A proper risk analysis often reveals risks and mitigations that are more important to other people in the organization than those managing the change. Failure to do a risk analysis on other people’s behalf can be viewed as negligence.

    In the table below, document the risks related to the assumptions being made about the upcoming change. What are the risks that your assumptions are wrong? Can steps be taken to avoid these risks?

    Risk Assumption Magnitude if Assumption Wrong Likelihood That Assumption Is Wrong Mitigation Strategy Assessment
    e.g. Customers will accept shipping fees for overweight items > 10 pounds Low High It's a percentage of our business, and usually accompanies a sharply discounted product. We need to extend discretionary discounting on shipping to supervisory staff to mitigate the risk of lost business. Re-assess after each quarter.

    "One strategy to minimize the impact is to determine the right implementation pace, which will vary depending on the size of the company and the complexity of the project" – Chirantan Basu

    Record any opportunities pertaining to the upcoming change

    2.2.6 30 to 60 minutes

    Use the change impacts to identify opportunities to improve the outcome of the change.

    Use the table below to brainstorm the business opportunities arising from your change initiative. Consider if the PMO can take steps to help improve the outcomes either through supporting the project execution or through providing support to the business.

    Opportunity Assumption Potential Value Likelihood That Assumption Is Wrong Leverage Strategy Assessment
    e.g. Customer satisfaction can increase as delivery time frames for the remaining custom products radically shrink and services extend greatly. High Medium Reset the expectations of this market segment so that they go from being surprised by good service to expecting it. Our competitors will not be able to react to this.

    Info-Tech Insight

    The bigger the change, the bigger the opportunity. Project and change management has traditionally focused on a defensive posture because organizations so often fail to mitigate risk. Good change managers also watch for opportunities to improve and exploit the outcomes of the change.

    Determine how to measure the value of the change

    2.2.7 15 to 30 minutes

    Describe the metrics that will be used to assess the management of this change.

    Now that you’ve assessed the impacts of the change, and the accompanying risks and opportunities, use the table below to document metrics that can be used to help assess the management of the change.

    • Don’t rely on the underlying project to determine the value of the change itself: It’s important to recognize the difference between change management and project management, and the establishment of value metrics is an obvious source of this differentiation.
    • For example, consider a project that is introducing a new method of remitting travel expenses for reimbursement.
      • The project itself would be justified on the efficiency of the new process.
      • The value of the change itself could be measured by the number of help desk calls looking for the new form, documentation, etc.
    Metric Calculation How to Collect Who to Report to Frequency
    Price overrides for new shipping costs It is entered as a line item on invoices, so it can be calculated as % of shipping fees discounted. Custom report from CRM (already developed). Project Steering Committee Project Steering Committee

    Document risks and other impact analysis considerations in the business case

    2.2.8 10 minutes

    Participants
    • PMO leader
    • Project Manager
    Input
    • The risks and issues identified through the impact analysis.
    Output
    • Comprehensive list of risks documented in the business case.
    Use the outcomes of the activities in this step to help inform your business case as well as any other risk management artifacts that your project managers may use.
    • Because long-term project success depends upon stakeholder adoption, high-risk impacts should be documented as considerations in the risk section of your business case.
    • In addition, the “Overall Impact Rating” graph and the “Impact Management Worksheet” could be used to help improve business cases as well as charters on some projects.

    If your organization doesn’t have a standard business case document, use one of Info-Tech’s templates. We have two templates to choose from, depending on the size of the project and the amount of rigor required:

    Download Info-Tech’s Comprehensive Business Case Template for large, complex projects or our Fast Track Business Case Template for smaller ones.

    If you want additional support, have our analysts guide you through this phase as part of an Info-Tech workshop

    Book a workshop with our Info-Tech analysts:

    • To accelerate this project, engage your IT team in an Info-Tech workshop with an Info-Tech analyst team.
    • Info-Tech analysts will join you and your team onsite at your location or welcome you to Info-Tech’s historic Toronto office to participate in an innovative onsite workshop.
    • Contact your account manager (www.infotech.com/account), or email Workshops@InfoTech.com for more information.

    The following are sample activities that will be conducted by Info-Tech analysts with your team:

    2.1.3 Create a convincing sponsor-driven story to help build the case for change

    Work with an analyst to exercise your storytelling muscles, building out a process to help make the case for change throughout the organization.

    2.1.4 Develop a sponsorship action plan

    Utilize analyst experience to help develop a sponsorship action plan to help facilitate more engaged change project sponsors.

    If you want additional support, have our analysts guide you through this phase as part of an Info-Tech workshop

    Book a workshop with our Info-Tech analysts:

    2.2.3 Assess different change impacts across various stakeholder groups

    Get an analyst perspective on how each impact may affect different stakeholders in order to assist with the project and OCM planning process.

    2.2.4 Develop a proactive change impact management plan

    Rightsize your response to change impacts by developing a game plan to mitigate each one according to adoption likelihood.

    2.2.5 Use the results of the impact analysis to inform and improve the business case for the project

    Work with the analyst to translate the risks and opportunities identified during the impact analysis into points of consideration to help inform and improve the business case for the project.

    Phase 3

    Facilitate Change Adoption Throughout the Organization

    Phase 3 outline

    Call 1-888-670-8889 or email GuidedImplementations@InfoTech.com for more information.

    Complete these steps on your own, or call us to complete a guided implementation. A guided implementation is a series of 2-3 advisory calls that help you execute each phase of a project. They are included in most advisory memberships.

    Guided Implementation 3: Facilitate Change Adoption Throughout the Organization

    Proposed Time to Completion (in weeks): 4 to 6 weeks

    Step 3.1: Ensure stakeholders are engaged and ready for change

    Discuss these issues with analyst:

    • Lack of alignment between IT and the business.
    • Organizational resistance to a command-and-control approach to change.

    Then complete these activities…

    • Develop a stakeholder engagement plan.

    With these tools & templates:

    • Stakeholder Engagement Workbook
    Step 3.2: Develop and execute the transition plan

    Discuss these issues with analyst:

    • Org change initiatives often fail due to the influence of resistors.
    • Failure to elicit feedback contributes to the feeling of a change being imposed.

    Then complete these activities…

    • Develop a communications strategy to address a variety of stakeholder reactions to change.

    With these tools & templates:

    • Transition Plan Template
    • Activity 3.2.7: “Objections Handling Template”
    Step 3.3: Establish HR and training plans

    Discuss these issues with analyst:

    • Training is often viewed as ineffective, contributing to change resistance rather than fostering adoption.

    Then complete these activities…

    • Rightsize training content based on project requirements and stakeholder sentiment.

    With these tools & templates:

    • “Training Requirements” tab in the Stakeholder Engagement Workbook
    • “Training Plan” section of the Transition Plan Template

    Step 3.1: Ensure stakeholders are engaged and ready for change

    Phase 3 - 3.1

    This step will walk you through the following activities:
    • Involve the right stakeholders in the change.
    • Define project roles and responsibilities.
    • Define elicitation methods for obtaining stakeholder input.
    • Perform a stakeholder analysis to assess influence, interest, and potential contribution.
    • Assess communications plan requirements.
    This step involves the following participants:
    • Required: PMO Director; project manager or business analyst
    • Recommended: Project Sponsor; the Transition Team; other IT/PMO staff
    Outcomes of this step
    • A stakeholder analysis.
    • Requirements for the communications plan.

    The nature of change is changing

    The challenge of managing change is complicated by forces that are changing change.

    Empowerment: Increased worker mobility, effect of millennials in the workforce, and lower average tenure means that people are less tolerant of a hierarchical, command-and-control approach to change.

    • Additionally, lower average tenure means you can’t assume everyone has the same context or background for change (e.g. they might not have been with the organization for earlier phases when project justification/rationale was established).

    Noise: Inundation with communications and diversity of channels means the traditional “broadcast” approach to communicating change doesn’t work (i.e. you can’t expect every email to get everyone’s attention).

    As a result, disciplines around organizational change tend to be less linear and deliberate than they were in the past.

    "People don’t resist change. They resist being changed."

    Peter Senge

    How to manage change in organizations of today and the future:

    • New realities require a more collaborative, engaging, open, and agile approach to change.
    • Communication is increasingly more of a two-way, ongoing, iterative engagement process.
    • Project leaders on change initiatives need to engage diverse audiences early and often.
    • Information about change needs to reach people and be easily findable where and when stakeholders need it.
    Info-Tech Insight

    Accountabilities for change management are still required. While change management needs to adopt more collaborative and organic approaches, org change success still depends on assigning appropriate accountabilities. What’s changed in the move to matrix structure is that accountabilities need to be facilitated more collaboratively.

    Leading change requires collaboration to ensure people, process, and technology factors are aligned

    In the absence of otherwise defined change leadership, the PMO needs to help navigate every technology-enabled change, even if it isn’t in the “driver’s seat.”

    PMO leaders and IT experts often find themselves asked to help implement or troubleshoot technology-related business projects that are already in flight.

    The PMO will end up with perceived or de facto responsibility for inadequate planning, communications, and training around technology-enabled change.

    IT-Led Projects

    Projects led by the IT PMO tend to be more vulnerable to underestimating the impact on people and processes on the business side.

    Make sure you engage stakeholders and representatives (e.g. “power users”) from user populations early enough to refine and validate your impact assessments.

    Business-Led Projects

    Projects led by people on the business side tend to be more vulnerable to underestimating the implications of technology changes.

    Make sure IT is involved early enough to identify and prepare for challenges and opportunities involving integration, user training, etc.

    "A major impediment to more successful software development projects is a corporate culture that results in a lack of collaboration because business executives view the IT departments as "order takers," a view disputed by IT leaders."

    – David Ramel (cited by Ben Linders)

    Foster change collaboration by initiating a stakeholder engagement plan through the PMO

    If project stakeholders aren’t on board, the organization’s change initiatives will be in serious trouble.

    Stakeholders will not only be highly involved in the process improvement initiative, but they also may be participants, so it’s essential that you get their buy-in for the initiative upfront.

    Use Info-Tech’s Stakeholder Engagement Workbook to help plan how stakeholders rate in terms of engagement with the project.

    Once you have identified where different stakeholders fall in terms of interests, influence, and support for/engagement with the change initiative, you can structure your communication plan (to be developed in step 3.2) based on where individuals and stakeholder groups fall.

    • Required participants for the activities in this step: PMO Leader; project manager or business analyst
    • Recommended participants for the activities in this step: Project Sponsor; IT/PMO staff

    Download Info-Tech’s Stakeholder Engagement Workbook.

    The engagement plan is a structured and documented approach for:

    • Gathering requirements by eliciting input and validating plans for change.
    • Cultivating sponsorship and support from key stakeholders early in the project lifecycle.

    Download Info-Tech’s Stakeholder Engagement Workbook.

    Involve the right people to drive and facilitate change

    Refer to your project level assessment from 1.2.2:

    • Level 1 projects tend to only require involvement from the project team, sponsors, and people affected.
    • Level 2 projects often benefit from broad support and capabilities in order to take advantage of opportunities.
    • Level 3 projects require broad support and capabilities in order to deal with risks and barriers.

    Info-Tech Insight

    The more transformational the change, the more it will affect the org chart – not just after the implementation, but also through the transition.

    Take time early in the project to define the reporting structure for the project/transition team, as well as any teams and roles supporting the transition.

    • Project manager: Has primary accountability for project success.
    • Senior executive project sponsor: Needed to “open doors” and signal organization’s commitment to the change.
    • Technology SMEs and architects: Responsible for determining and communicating requirements and risks of the technology being implemented or changed.
    • Business unit leads: Responsible for identifying and communicating impact on business functions, approving changes, and helping champion change.
    • Product/process owners: Responsible for identifying and communicating impact on business functions, approving changes, and helping champion change.
    • HR specialists: Most valuable when roles and organizational design are affected, i.e. change requires staff redeployment, substantial training (not just using a new system or tool but acquiring new skills and responsibilities), or termination.
    • Training specialists: If you have full-time training staff in the organization, you will eventually need them to develop training courses and material. Consulting them early will help with scoping, scheduling, and identifying the best resources and channels to deliver the training.
    • Communications specialists (internal): Valuable in crafting communications plan; required if communications function owns internal communications.

    Use the RACI table on the next slide to clarify who will be accountable, responsible, consulted, and informed for key tasks and activities around this change initiative.

    Define roles and responsibilities for facilitating change on your pilot OCM initiative

    3.1.1 60 minutes

    Perform a RACI exercise pertaining to your pilot change initiative to clarify who to include in the stakeholder engagement activity.

    Don’t reinvent the wheel: revisit the list of stakeholders and stakeholder groups from your impact assessment. The purpose of the RACI is to bring some clarity to project-specific responsibilities.

    Tasks PMO Project Manager Sr. Executives Technology SME Business Lead Process Owner HR Trainers Communications
    Meeting project objectives A R A R R
    Identifying risks and opportunities A R A C C C C I I
    Building the action plan A R C R R R R R R
    Planning and delivering communications A R C C C C C R A
    Planning and delivering training A R C C C C R A C
    Gathering and analyzing feedback and KPIs A R C C C C C R R

    Copy the results of this RACI exercise into tab 1 of the Stakeholder Engagement Workbook. In addition, it can be used to inform the designated RACI section in the Transition Plan Template. Revise the RACI Table there as needed.

    Formalize the stakeholder analysis to identify change champions and blockers

    Define key stakeholders (or stakeholder groups) who are affected by the project or are in positions to enable or block change.

    • Remember to consider customers, partners, and other external stakeholders.
    • People best positioned to provide insight and influence change positively are also best positioned to create resistance.
    • These people should be engaged early and often in the transition process – not just to make them feel included or part of the change, but because their insight could very likely identify risks, barriers, and opportunities that need to be addressed.

    The image is a screenshot of tab 3 of the Stakeholder Engagement Workbook.

    In tab three of the Stakeholder Engagement Workbook, compile the list of stakeholders who are touched by the change and whose adoption of the change will be key to project success.

    To save time, you can copy and paste your stakeholder list from the Set Up tab of the Organizational Change Management Impact Analysis Tool into the table below and edit the list as needed.

    Formal stakeholder analysis should be:

    • Required for Level 3 projects
    • Recommended for Level 2 projects
    • Optional for Level 1 projects

    Info-Tech Insight

    Resistance is, in many cases, avoidable. Resistance is commonly provided by people who are upset about not being involved in the communication. Missed opportunities are the same: they usually could have been avoided easily had somebody known in time. Use the steps ahead as an opportunity to ensure no one has been missed.

    Perform a stakeholder analysis to begin cultivating support while eliciting requirements

    3.1.2 60 minutes

    Use tab 4 of the Stakeholder Engagement Workbook to systematically assess each stakeholder's influence, interest, and potential contribution to the project as well as to develop plans for engaging each stakeholder or stakeholder group.

    The image is a screencapture of tab 4 of the Stakeholder Engagement Workbook.

    Use the drop-downs to select stakeholders and stakeholder groups. These will automatically populate based on your inputs in tab 3.

    Rate each stakeholder on a scale of 1 to 10 in terms of her/his influence in the organization. Not only do these rankings feed the stakeholder map that gets generated on the next slide, but they will help you identify change champions and resistors with influence.

    Similar to the ranking under “Influence,” rate the “Interest” and “Potential Contribution” to help identify stakeholder engagement.

    Document how you will engage each stakeholder and stakeholder group and document how soon you should communicate with them concerning the change. See the following slides for advice on eliciting change input.

    Use the elicitation methods on the following slides to engage stakeholders and gather change requirements.

    Elicitation methods – Observation

    Method Description Assessment and Best Practices Stakeholder Effort BA/PMO Effort
    Casual Observation The process of observing stakeholders performing tasks where the stakeholders are unaware they are being observed. Capture true behavior through observation of stakeholders performing tasks without informing them that they are being observed. This information can be valuable for mapping business process; however, it is difficult to isolate the core business activities from unnecessary actions. Low Medium
    Formal Observation The process of observing stakeholders performing tasks where the stakeholders are aware they are being observed. Formal observation allows business analysts to isolate and study the core activities in a business process because the stakeholder is aware they are being observed. Stakeholders may become distrusting of the business analyst and modify their behavior if they feel their job responsibilities or job security are at risk. Low Medium

    Info-Tech Insight

    Observing stakeholders does not uncover any information about the target state. Be sure to use contextual observation in conjunction with other techniques to discover the target state.

    Elicitation methods – Surveys

    Method Description Assessment and Best Practices Stakeholder Effort BA/PMO Effort
    Closed-Response Survey A survey that has fixed responses for each answer. A Likert-scale (or similar measures) can be used to have respondents evaluate and prioritize possible requirements. Closed-response surveys can be sent to large groups and used to quickly gauge user interest in different functional areas. They are easy for users to fill out and don’t require a high investment of time. However, their main deficit is that they are likely to miss novel requirements that are not listed. As such, closed-response surveys are best used after initial elicitation or brainstorming to validate feature groups. Low Medium
    Open-Response Survey A survey that has open-ended response fields. Questions are fixed, but respondents are free to populate the field in their own words. Open-response surveys take longer to fill out than closed, but can garner deeper insights. Open-response surveys are a useful supplement (and occasionally a replacement) for group elicitation techniques, like focus groups, when you need to receive an initial list of requirements from a broad cross-section of stakeholders. Their primary shortcoming is the analyst can’t immediately follow up on interesting points. However, they are particularly useful for reaching stakeholders who are unavailable for individual one-on-ones or group meetings. Medium Medium

    Info-Tech Insight

    Surveys can be useful mechanisms for initial drafting of raw requirements (open response) and gauging user interest in proposed requirements or feature sets (closed response). However, they should not be the sole focus of your elicitation program due to lack of interactivity and two-way dialogue with the business analyst.

    Elicitation methods – Interviews

    Method Description Assessment and Best Practices Stakeholder Effort BA/PMO Effort

    Structured One-on-One Interview

    In a structured one-on-one interview, the business analyst has a fixed list of questions to ask the stakeholder and follows up where necessary. Structured interviews provide the opportunity to quickly hone in on areas of concern that were identified during process mapping or group elicitation techniques. They should be employed with purpose – to receive specific stakeholder feedback on proposed requirements or help identify systemic constraints. Generally speaking, they should take 30 minutes or less to complete. Low Medium

    Unstructured One-on-One Interview

    In an unstructured one-on-one interview, the business analyst allows the conversation to flow freely. The BA may have broad themes to touch on, but does not run down a specific question list. Unstructured interviews are most useful for initial elicitation when brainstorming a draft list of potential requirements is paramount. Unstructured interviews work best with senior stakeholders (sponsors or power users), since they can be time consuming if they’re applied to a large sample size. It’s important for BAs not to stifle open dialogue and allow the participants to speak openly. They should take 60 minutes or less to complete. Medium Low

    Info-Tech Insight

    Interviews should be used with “high-value targets.” Those who receive one-on-one face time can help generate good requirements, as well as allow effective communication around requirements at a later point (i.e. during the analysis and validation phases).

    Elicitation methods – Focus Groups

    Method Description Assessment and Best Practices Stakeholder Effort BA/PMO Effort
    Focus Group Focus groups are sessions held between a small group (typically ten individuals or less) and an experienced facilitator who leads the conversation in a productive direction. Focus groups are highly effective for initial requirements brainstorming. The best practice is to structure them in a cross-functional manner to ensure multiple viewpoints are represented and the conversation doesn’t become dominated by one particular individual. Facilitators must be wary of “groupthink” in these meetings (the tendency to converge on a single POV). Medium Medium

    Info-Tech Insight

    Group elicitation techniques are most useful for gathering a wide spectrum of requirements from a broad group of stakeholders. Individual or observational techniques are typically needed for further follow-up and in-depth analysis with critical power users or sponsors.

    "Each person has a learning curve. Take the time to assess staff individually as some don’t adjust to change as well as others. Some never will." – CEO, Manufacturing Firm

    Refine your stakeholder analysis through the input elicitation process

    3.1.3 30 minutes

    Review all of these elicitation methods as you go through the workbook as a group. Be sure to document and discuss any other elicitation methods that might be specific to your organization.

    1. Schedule dates and a specific agenda for performing stakeholder elicitation activities.
    • If scheduling more formal methods such as a structured interview or survey, take the time to develop some talking points and questions (see the questionnaire and survey templates in the next step for examples).
  • Assign accountabilities for performing the elicitation exercises and set dates for updating the PMO on the results of these stakeholder elicitations.
  • As curator of the workbook, the PMO will need to refine the stakeholder data in tab 4 of the tool to get a more accurate stakeholder map on the next tab of the workbook.
  • Elicitation method Target stakeholder group(s) PMO staff responsible for eliciting input Next update to PMO
    One-on-one structured interview HR and Sales Karla Molina August 1

    Info-Tech Insight

    Engagement paves the way for smoother communications. The “engagement” approach (rather than simply “communication”) turns stakeholders and users into advocates who help boost your message, sustain change, and realize benefits without constant, direct intervention.

    Develop a stakeholder engagement strategy based on the output of your analysis

    Use the stakeholder map on tab 5 of the Workbook to inform your communications strategy and transition plan.

    Tab 5 of the Workbook provides an output – a stakeholder map – based on your inputs in the previous tab. Use the stakeholder map to inform your communications requirements considerations in the next tab of the workbook as well as your transition plan in the next step.

    The image is a screencapture of tab 5 of the Stakeholder Engagement Workbook.

    This is a screenshot of the “Stakeholder Analysis” from tab 5 of the Workbook. The four quadrants of the map are:

    • Engage (High Interest/High Influence)
    • Communicate – High Level (High Interest/Low Influence)
    • Passive (Low Interest/Low Influence)
    • Communicate – Low Level (Low Interest/High Influence)
    How to interpret each quadrant on the map:

    Top Quadrants: Supporters

    1. Engage: Capitalize on champions to drive the project/change.
    2. Communicate (high level): Leverage this group where possible to help socialize the program and to help encourage dissenters to support.

    Bottom Quadrant: Blockers

    1. Passive: Focus on increasing these stakeholders’ level of support.
    2. Communicate (low level): Pick your battles – focus on your noise makers first and then move on to your blockers.

    Document communications plan requirements based on results of engagement and elicitation

    3.1.4 60 minutes

    The image is a screencapture of the Communications Requirements tab in the Stakeholder Engagement Workbook

    Use the Communications Requirements tab in the Stakeholder Engagement Workbook.

    Do this as a 1–2 hour project team planning session.

    The table will automatically generate a list of stakeholders based on your stakeholder analysis.

    Update the assumptions that you made about the impact of the change in the Impact Analysis with results of stakeholder engagement and elicitation activities.

    Use the table on this tab to refine these assumptions as needed before solidifying your communications plan.

    Define the action required from each stakeholder or stakeholder group (if any) for change to be successful.

    Continually refine messages and methods for communicating with each stakeholder and stakeholder group.

    Note words that work well and words that don’t. For example, some buzzwords might have negative connotations from previous failed initiatives.

    Designate who is responsible for developing and honing the communications plan (see details in the following section on developing the transition plan).

    Step 3.2: Develop and execute the transition plan

    Phase 3 - 3.2

    This step will walk you through the following activities:
    • Create a communications timeline.
    • Establish communications strategy for stakeholder groups.
    • Determine communication delivery methods.
    • Define the feedback and evaluation process.
    • Assess the full range of support and resistance to change.
    • Prepare objections handling process.
    This step involves the following participants:
    • PMO Director
    • Transition Team
    • Project managers
    • Business analyst
    • Project Sponsor
    • Additional IT/PMO staff
    Outcomes of this step
    • A communications strategy
    • A stakeholder feedback process
    • An objections handling strategy
    • A transition plan

    Effective change requires strategic communications and rightsized training plans

    Develop and execute a transition plan through the PMO to ensure long-term adoption.

    In this step we will develop and introduce a plan to manage change around your project.

    After completing this section you will have a realistic, effective, and adaptable transition plan that includes:

    • Clarity around leadership and vision.
    • Well-defined plans for targeting unique groups with specific messages.
    • Resistance and contingency plans.
    • Templates for gathering feedback and evaluating success.

    These activities will enable you to:

    • Execute the transition in coordination with the timeline and structure of the core project.
    • Communicate the action plan and vision for change.
    • Target specific stakeholder and user groups with unique messages.
    • Deal with risks, resistance, and contingencies.
    • Evaluate success through feedback and metrics.

    "Everyone loves change: take what you know and replace it with a promise. Then overlay that promise with the memory of accumulated missed efforts, half-baked attempts, and roads of abandoned promises."

    Toby Elwin

    Assemble the core transition team to help execute this step

    Once the stakeholder engagement step has been completed, the PMO needs to facilitate the involvement of the transition team to help carry out transition planning and communications strategies.

    You should have already sketched out a core transition team in step 1.2.6 of this blueprint. As with all org change activities, ensuring that individuals are made accountable for the execution of the following activities will be key for the long-term success of your change initiative.

    • At this stage, the PMO needs to ensure the involvement of the transition team to participate in the following activities – or the PMO will need to take on the transition planning and communication responsibilities itself.

    Refer to the team structure examples from Activity 1.2.6 of this blueprint if you are still finalizing your transition team.

    Download Info-Tech’s Transition Plan Template to help capture and record the outcomes of the activities in this step.

    Create a high-level communications timeline

    3.2.1 30 minutes

    By now the project sponsor, project manager, and business analysts (or equivalent) should have defined project timelines, requirements, and other key details. Use these to start your communications planning process.

    If your members of the transition team are also part of the core project team, meet with them to elicit the project timeline and requirements.

    Project Milestone Milestone Time Frame Communications Activities Activity Timing Notes
    Business Case Approval
    • Key stakeholder communications
    Pilot Go-Live
    • Pilot launch activity communications
    • Org-wide status communications
    Full Rollout Approval
    • Key stakeholder communications
    Full Rollout
    • Full rollout activity communications
    • Org-wide status communications
    Benefits Assessment
    • Key stakeholder communications
    • Org-wide status communications

    Info-Tech Insight

    Communicate, communicate, communicate.

    Staff are 34% more likely to adapt to change quickly during the implementation and adoption phases when they are provided with a timeline of impending changes specific to their department. (Source: McLean & Company)

    Schedule time to climb out of the “Valley of Despair”

    Many change initiatives fail when leaders give up at the first sign of resistance.

    OCM experts use terms like “Valley of Despair” to describe temporary drops in support and morale that inevitably occur with any significant change. Don’t let these temporary drops derail your change efforts.

    Anticipate setbacks and make sure the project plan accommodates the time and energy required to sustain and reinforce the initiative as people move through stages of resistance.

    The image is a line graph. Segments of the line are labelled with numbers. The beginning of the line is labelled with 1; the descending segment of the line labelled 2; the lowest point is labelled 3; the ascending section is labelled 4; and the end of the graph is labelled 5.

    Based on Don Kelley and Daryl Conner’s Emotional Cycle of Change.

    Identify critical points in the change curve:

    1. Honeymoon of “Uninformed Optimism”: There is usually tentative support and even enthusiasm for change before people have really felt or understood what it involves.
    2. Backlash of “Informed Pessimism” (leading to “Valley of Despair”): As change approaches or begins, people realize they’ve overestimated the benefits (or the speed at which benefits will be achieved) and underestimated the difficulty of change.
    3. Valley of Despair and beginning of “Hopeful Realism”: Eventually, sentiment bottoms out and people begin to accept the difficulty (or inevitability) of change.
    4. Bounce of “Informed Optimism”: People become more optimistic and supportive when they begin to see bright spots and early successes.
    5. Contentment of “Completion”: Change has been successfully adopted and benefits are being realized.

    Tailor a communications strategy for each stakeholder group

    Leveraging the stakeholder analyses you’ve already performed in steps 2.2 and 3.1, customize your communications strategy for the individual stakeholder groups.

    Think about where each of the groups falls within the Organizational Change Depth Scale (below) to determine the type of communications approach required. Don’t forget: the deeper the change, the tougher the job of managing change will be.

    Procedural Behavioral Interpersonal Vocational Cultural

    Position

    • Changing procedures requires clear explanation of what has changed and what people must do differently.
    • Avoid making people think wherever possible. Provide procedural instructions when and where people need them to ensure they remember.

    Incentivize

    • Changing behaviors requires breaking old habits and establishing new ones by adjusting the contexts in which people work.
    • Consider a range of both formal and informal incentives and disincentives, including objective rewards, contextual nudges, cues, and informal recognition

    Empathize

    • Changing people’s relationships (without damaging morale) requires showing empathy for disrupting what is often a significant source of their well-being.
    • Show that efforts have been made to mitigate disruption, and sacrifice is shared by leadership.

    Educate

    • Changing people’s roles requires providing ways to acquire knowledge and skills they need to learn and succeed.
    • Consider a range of learning options that includes both formal training (external or internal) and ongoing self-directed learning.

    Inspire

    • Changing values and norms in the organization (i.e. what type of things are seen as “good” or “normal”) requires deep disruption and persistence.
    • Think beyond incentives; change the vocabularies in which incentives are presented.

    Base your communications approaches on our Organizational Change Depth Scale

    Use the below “change chakras” as a quick guide for structuring your change messages.

    The image is a human, with specific areas of the body highlighted, with notes emerging from them. Above the head is a cloud, labelled Cultural Change/Inspire-Shape ideas and aspirations. The head is the next highlighted element, with notes reading Vocational Change/Educate-Develop their knowledge and skills. The heart is the next area, labelled with Interpersonal Change/Empathize-Appeal to their hearts. The stomach is pictured, with the notes Behavioral Change/Incentivize-Appeal to their appetites and instincts. The final section are the legs, with notes reading Procedural Change/Position-Provide clear direction and let people know where and when they’re needed.

    Categorize stakeholder groups in terms of communications requirements

    3.2.2 30 minutes

    Use the table below to document where your various stakeholder groups fall within the depth scale.
    Depth Levels Stakeholder Groups Tactics
    Procedural Position: Provide explanation of what exactly has changed and specific procedural instructions of what exactly people must do differently to ensure they remember to make adjustments as effortlessly as possible.
    Behavioral Incentivize: Break old habits and establish new ones by adjusting the context of formal and informal incentives (including objective rewards, contextual nudges, cues, and informal recognition).
    Interpersonal Empathize: Offer genuine recognition and support for disruptions of personal networks (a significant source of personal well-being) that may result from changing work relationships. Show how leadership shares the burden of such sacrifices.
    Vocational Educate: Provide a range of learning options (formal and self-directed) to provide the knowledge and skills people need to learn and succeed in changed roles.
    Cultural Inspire: Frame incentives in a vocabulary that reflects any shift in what types of things are seen as “good” or “normal” in the organization.

    The deeper the impact, the more complex the communication strategy

    Interposal, vocational, and cultural changes each require more nuanced approaches when communicating with stakeholders.

    Straightforward → Complex

    When managing interpersonal, vocational, or cultural changes, you will be required to incorporate more inspirational messaging and gestures of empathy than you typically might in a business communication.

    Communications that require an appeal to people’s emotions can be, of course, very powerful, but they are difficult to craft. As a result, oftentimes messages that are meant to inspire do the exact opposite, coming across as farfetched or meaningless platitudes, rather than evocative and actionable calls to change.

    Refer to the tactics below for assistance when crafting more complex change communications that require an appeal to people’s emotions and imaginations.

    • Tell a story. Describe a journey with a beginning (who we are and how we got here) and a destination (our goals and expected success in the future).
    • Convey an intuitive sense of direction. This helps people act appropriately without being explicitly told what to do.
    • Appeal to both emotion and reason. Make people want to be part of the change.
    • Balance abstract ideas with concrete facts. Writers call this “moving up and down the ladder of abstraction.” Without concrete images and facts, the vision will be meaninglessly vague. Without abstract ideas and principles, the vision will lack power to unite people and inspire broad support.
    • Be concise. Make your messages easy to communicate and remember in any situation.

    "Instead of resisting any emotion, the best way to dispel it is to enter it fully, embrace it and see through your resistance."

    Deepak Chopra

    Fine-tune change communications for each stakeholder or audience

    3.2.3 60 to 90 minutes

    Use Info-Tech’s “Message Canvas” (see next slide) to help rationalize and elaborate the change vision for each group.

    Build upon the more high-level change story that you developed in step 1.1 by giving more specificity to the change for specific stakeholder groups.

    Questions to address in your communication strategy include: How will the change benefit the organization and its people? How have we confirmed there is a need for change? What would happen if we didn’t change? How will the change leverage existing strengths – what will stay the same? How will we know when we get to the desired state?

    Remember these guidelines to help your messages resonate:

    • People are busy and easily distracted. Tell people what they really need to know first, before you lose their attention.
    • Repetition is good. Remember the Aristotelian triptych: “Tell them what you’re going to tell them, then tell them, then tell them what you told them.”
    • Don’t use technical terms, jargon, or acronyms. Different groups in organizations tend to develop specialized vocabularies. Everybody grows so accustomed to using acronyms and jargon every day that it becomes difficult to notice how strange it sounds to outsiders. This is especially important when IT communicates with non-technical audiences. Don’t alienate your audience by talking at them in a strange language.
    • Test your message. Run focus groups or deliver communications to a test audience (which could be as simple as asking 2–3 people to read a draft) before delivering messages more broadly.

    Info-Tech Insight

    Change thy language, change thyself.

    Jargon, acronyms, and technical terms represent deeply entrenched cultural habits and assumptions.

    Continuing to use jargon or acronyms after a transition tends to drag people back to old ways of thinking and working.

    You don’t need to invent a new batch of buzzwords for every change (nor should you), but every change is an opportunity to listen for words and phrases that have lost their meaning through overuse and abuse.

    3.2.3 continued - Example “Message Canvas”

    The image is a screencapture of tab 6 of the Organizational Change Impact Analysis Tool, which is a message canvas

    If there are multiple messages or impacts that need to be communicated to a single group or audience, you may need to do multiple Message Canvases per group. Refer back to your Stakeholder Engagement Workbook to help inform the stakeholder groups and messages that this activity should address.

    Go to tab 6 of the Organizational Change Impact Analysis Toolfor multiple message canvas template boxes that you can use. These messages can then help inform your communication plan on tab 7 of that tool.

    Determine methods for communications delivery

    Review your options for communicating your change. This slide covers traditional methods of communication, while the following slides cover some options for multimedia mass-communications.

    Method Best Practices
    Email Email announcements are necessary for every organizational change initiative but are never sufficient. Treat email as a formalizing medium, not a medium of effective communication when organizational change is concerned. Use email to invite people to in-person meetings, make announcements across teams and geographical areas at the same time, and share formal details.
    Team Meeting Team meetings help sell change. Body language and other in-person cues are invaluable when trying to influence people. Team meetings also provide an opportunity to gauge a group’s response to an announcement and gives the audience an opportunity to ask questions and get clarification.
    One-on-One One-on-ones are more effective than team meetings in their power to influence and gauge individual responses, but aren’t feasible for large numbers of stakeholders. Use one-on-ones selectively: identify key stakeholders and influencers who are most able to either advocate change on your behalf or provide feedback (or both).
    Internal Site / Repository Internal sites and repositories help sustain change by making knowledge available after the implementation. People don’t retain information very well when it isn’t relevant to them. Much of their training will be forgotten if they don’t apply that knowledge for several weeks or months. Use internal sites and repositories for how-to guides and standard operating procedures.

    Review multimedia communication methods for reaching wider audiences in the organization

    Method Best Practices
    User Interfaces User interface (UI) design is overlooked as a communication method. Often a simple UI refinement with the clearer prompts or warnings is more effective and efficient than additional training and repeated email reminders.
    Social Media Social media is widely and deeply embraced by people publicly, and is increasingly useful within organizations. Look for ways to leverage existing internal social tools. Avoid trying to introduce new social channels to communicate change unless social transformation is within the scope of the core project’s goals; the social tool itself might become as much of an organizational change management challenge as the original project.
    Posters & Marketing Collateral Posters and other marketing collateral are common communication tools in retail and hospitality industries that change managers in other industries often don’t think of. Making key messages a vivid, visual part of people’s everyday environment is a very effective way to communicate. On the down side, marketing collateral requires professional design skills and can be costly to create. Professional copywriting is also advisable to ensure your message resonates.
    Video Videos are well worth the cost to produce when the change is transformational in nature, as in cultural changes. Videos are useful for both communicating the vision and as part of the training plan.

    Document communication methods and build the Communications Delivery Plan

    3.2.4 30 minutes

    1. Determine when communications need to be delivered for each stakeholder group.
    2. Select the most appropriate delivery methods for each group and for each message.
    • Meetings and presentations
    • Email/broadcast
    • Intranet and other internal channels (e.g. internal social network)
    • Open houses and workshops
  • Designate who will deliver the messages.
  • Develop plans to follow up for feedback and evaluation (Step 3.2.5).
  • The image is a screenshot of the Stakeholder/Audience section of the Transition Plan Template.

    This is a screenshot from the “Stakeholder/Audience” section of Info-Tech’s Transition Plan Template. Use the template to document your communication strategy for each audience and your delivery plan.

    "The role of project communication is to inspire, instigate, inform or educate and ultimately lead to a desired action. Project communication is not a well presented collection of words; rather it is something that propels a series of actions."

    Sidharth Thakur

    Info-Tech Insight

    Repetition is crucial. People need to be exposed to a message 7 times before it sticks. Using a variety of delivery formats helps ensure people will notice and remember key messages. Mix things up to keep employees engaged and looking forward to the next update.

    Define the feedback and evaluation process to ensure an agile response to resistance

    3.2.5 46 to 60 minutes

    1. Designate where/when on the roadmap the project team will proactively evaluate progress/success and elicit feedback in order to identify emerging challenges and opportunities.
    2. Create checklists to review at key milestones to ensure plans are being executed. Review…
    • Key project implementation milestones (i.e. confirm successful deployment/installation).
    • Quick wins identified in the impact analysis and determined in the transition plan (see the following slides for advice in leveraging quick wins).
  • Ensure there is immediate follow-up on communications and training:
    • Confirm understanding and acceptance of vision and action plan – utilize surveys and questionnaires to elicit feedback.
    • Validate people’s acquisition of required knowledge and skills.
    • Identify emerging/unforeseen challenges and opportunities.
  • "While creating and administering a survey represent(s) additional time and cost to the project, there are a number of benefits to be considered: 1) Collecting this information forces regular and systematic review of the project as it is perceived by the impacted organizations, 2) As the survey is used from project to project it can be improved and reused, 3) The survey can quickly collect feedback from a large part of the organization, increasing the visibility of the project and reducing unanticipated or unwelcome reactions."

    – Claire Schwartz

    Use the survey and questionnaire templates on the following two slides for assistance in eliciting feedback. Record the evaluation and feedback gathering process in the Transition Plan Template.

    Sample stakeholder questionnaire

    Use email to distribute a questionnaire (such as the example below) to project stakeholders to elicit feedback.

    In addition to receiving invaluable opinions from key stakeholders and the frontline workers, utilizing questionnaires will also help involve employees in the change, making them feel more engaged and part of the change process.

    Interviewee Date
    Stakeholder Group Interviewer
    Question Response Notes
    How do you think this change will affect you?
    How do you think this change will affect the organization?
    How long do you expect the change to take?
    What do you think might cause the project/change to fail?
    What do you think are the most critical success factors?

    Sample survey template

    Similar to a questionnaire, a survey is a great way to assess the lay of the land in terms of your org change efforts and the likelihood of adoption.

    Using a free online survey tool like Survey Monkey, Typeform, or Google Forms, surveys are quick and easy to generate and deploy. Use the below example as a template to build from.

    Use survey and questionnaire feedback as an occasion to revisit the Impact Analysis Tool and reassess the impacts and roadblocks based on hard feedback.

    To what degree do you agree or disagree with each of the following statements?

    1=Strongly Disagree, 2=Disagree, 3=Somewhat Disagree, 4=Somewhat Agree, 5=Agree, 6=Strongly Agree

    1. I understand why [this change] is happening.
    2. I agree with the decision to [implement this change].
    3. I have the knowledge and tools needed to successfully go through [this change].
    4. Leadership/management is fully committed to the change.
    5. [This change] will be a success.

    Rate the impact of this change.

    1=Very Negative, 2=Negative, 3=Somewhat Negative, 4=Somewhat Positive, 5=Positive, 6=Very Positive

    1. On you personally.
    2. On your team/department/unit.
    3. On the organization as a whole.
    4. On people leading the change.

    Develop plans to leverage support and deal with resistance, objections, and fatigue

    Assess the “Faces of Change” to review the emotions provoked by the change in order to proactively manage resistors and engage supporters.

    The slides that follow walk you through activities to assess the different “faces of change” around your OCM initiative and to perform an objections handling exercise.

    Assessing people’s emotional responses to the change will enable the PMO and transition team to:

    • Brainstorm possible questions, objections, suggestions, and concerns from each audience.
    • Develop responses to questions, objections, and concerns.
    • Revise the communications messaging and plan to include proactive objections handling.
    • Re-position objections and suggestions as questions to plan for proactively communicating responses and objections to show people that you understand their point of view.
    • Develop a plan with clearly defined responsibility for regularly updating and communicating the objections handling document. Active Subversion Quiet Resistance Vocal Skepticism Neutrality / Uncertainty Vocal Approval Quiet Support Active Leadership
    Hard Work Vs. Tough Work

    Carol Beatty’s distinction between “easy work,” “hard work,” and “tough work” can be revealing in terms of the high failure rate on many change initiatives. (“The Tough Work of Managing Change.” Queen’s University IRC. 2015.)

    • Easy work includes administrative tasks like scheduling meetings and training sessions or delivering progress reports.
    • Hard work includes more abstract efforts like estimating costs/benefit or defining requirements.
    • Tough work involves managing people and emotions, i.e. providing leadership through setbacks, and managing resistance and conflict.

    That is what makes organizational change “tough,” as opposed to merely hard. Managing change requires mental and emotional toughness to deal with uncertainty, ambiguity, and conflict.

    Assess the full range of support and resistance to change

    3.2.6 20 minutes

    Categorize the feedback received from stakeholder groups or individual stakeholders across the “faces of change” spectrum.

    Use the table below to document where different stakeholders and stakeholder groups fall within the spectrum.

    Response Symptoms Examples
    Active Subversion Publicly or privately disparaging the transition (in some cases privately disparaging while pretending to support); encouraging people to continue doing things the old way or to leave the organization altogether. Group/Name
    Quiet Resistance Refusing to adopt change, continuing to do things the old way (including seemingly trivial or symbolic things). Non-participative. Group/Name
    Vocal Skepticism Asking questions; questioning the why, what, and how of change, but continuing to show willingness to participate and try new things. Group/Name
    Neutrality / Uncertainty Non-vocal participation, perhaps with some negative body language, but continuing to show tacit willingness to try new things. Group/Name
    Vocal Approval Publicly and privately signaling buy-in for the change. Group/Name
    Quiet Support Actively helping to enable change to succeed without necessarily being a cheerleader or trying to rally others around the transition. Group/Name
    Active Leadership Visibly championing the change and helping to rally others around the transition. Group/Name

    Review strategies and tactics for engaging different responses

    Use the below tactics across the “faces of change” spectrum to help inform the PMO’s responses to sources of objection and resistance and its tactics for leveraging support.

    Response Engagement Strategies and Tactics
    Active Subversion Firmly communicate the boundaries of acceptable response to change: resistance is a natural response to change, but actively encouraging other people to resist change should not be tolerated. Active subversion often indicates the need to find a new role or depart the organization.
    Quiet Resistance Resistance is a natural response to change. Use the Change Curve to accommodate a moderate degree and period of resistance. Use the OCM Depth Scale to ensure communications strategies address the irrational sources of resistance.
    Vocal Skepticism Skepticism can be a healthy sign. Skeptics tend to be invested in the organization’s success and can be turned into vocal and active supporters if they feel their questions and concerns have been heard and addressed.
    Neutrality / Uncertainty Most fence-sitters will approve and support change when they start to see concrete benefits and successes, but are equally likely to become skeptics and resisters when they see signs of failure or a critical mass of skepticism, resistance, or simply ambivalence.
    Vocal Approval Make sure that espoused approval for change isn’t masking resistance or subversion. Engage vocal supporters to convert them into active enablers or champions of change.
    Quiet Support Engage quiet supporters to participate where their skills or social and political capital might help enable change across the organization. This could either be formal or informal, as too much formal engagement can invite minor disagreements and slow down change.
    Active Leadership Engage some of the active cheerleaders and champions of change to help deliver communications (and in some cases training) to their respective groups or teams.

    Don’t let speed bumps become roadblocks

    What If... Do This: To avoid:
    You aren’t on board with the change? Fake it to your staff, then communicate with your superiors to gather the information you need to buy in to the change. Starting the change process off on the wrong foot. If your staff believe that you don’t buy in to the change, but you are asking them to do so, they are not going to commit to it.
    When you introduce the change, a saboteur throws a tantrum? If the employee storms out, let them. If they raise uninformed objections in the meeting that are interrupting your introduction, ask them to leave and meet with them privately later on. Schedule an ad hoc one-on-one meeting. A debate at the announcement. It’s an introduction to the change and questions are good, but it’s not the time for debate. Leave this for the team meetings, focus groups, and one-on-ones when all staff have digested the information.
    Your staff don’t trust you? Don’t make the announcement. Find an Enthusiast or another manager that you trust to make the announcement. Your staff blocking any information you give them or immediately rejecting anything you ask of them. Even if you are telling the absolute truth, if your staff don’t trust you, they won’t believe anything you say.
    An experienced skeptic has seen this tried before and states it won’t work? Leverage their experience after highlighting how the situation and current environment is different. Ask the employee what went wrong before. Reinventing a process that didn’t work in the past and frustrating a very valuable segment of your staff. Don’t miss out on the wealth of information this Skeptic has to offer.

    Use the Objections Handling Template on the next slide to brainstorm specific objections and forms of resistance and to strategize about the more effective responses and mitigation strategies.

    Copy these objections and responses into the designated section of the Transition Plan Template. Continue to revise objections and responses there if needed.

    Objections Handling Template

    3.2.7 45 to 60 minutes

    Objection Source of Objection PMO Response
    We tried this two years ago. Vocal skepticism Enabling processes and technologies needed time to mature. We now have the right process discipline, technologies, and skills in place to support the system. In addition, a dedicated role has been created to oversee all aspects of the system during and after implementation.
    Why aren’t we using [another solution]? Uncertainty We spent 12 months evaluating, testing, and piloting solutions before selecting [this solution]. A comprehensive report on the selection process is available on the project’s internal site [here].

    Info-Tech Insight

    There is insight in resistance. The individuals best positioned to provide insight and influence change positively are also best positioned to create resistance. These people should be engaged throughout the implementation process. Their insights will very likely identify risks, barriers, and opportunities that need to be addressed.

    Make sure the action plan includes opportunities to highlight successes, quick wins, and bright spots

    Highlighting quick wins or “bright spots” helps you go from communicating change to more persuasively demonstrating change.

    Specifically, quick wins help:

    • Demonstrate that change is possible.
    • Prove that change produces positive results.
    • Recognize and reward people’s efforts.

    Take the time to assess and plan quick wins as early as possible in the planning process. You can revisit the impact assessment for assistance in identifying potential quick wins; more so, work with the project team and other stakeholders to help identify quick wins as they emerge throughout the planning and execution phases.

    Make sure you highlight bright spots as part of the larger story and vision around change. The purpose is to continue to build or sustain momentum and morale through the transition.

    "The quick win does not have to be profound or have a long-term impact on your organization, but needs to be something that many stakeholders agree is a good thing… You can often identify quick wins by simply asking stakeholders if they have any quick-win recommendations that could result in immediate benefits to the organization."

    John Parker

    Tips for identifying quick wins (Source: John Parker, “How Business Analysts can Identify Quick Wins,” 2013):
    • Brainstorm with your core team.
    • Ask technical and business stakeholders for ideas.
    • Observe daily work of users and listen to users for problems and opportunities; quick wins often come from the rank and file, not from the top.
    • Review and analyze user support trouble tickets; this can be a wealth of information.
    • Be open to all suggestions.

    Info-Tech Insight

    Stay positive. Our natural tendency is to look for what’s not working and try to fix it. While it’s important to address negatives, it’s equally important to highlight positives to keep people committed and motivated around change.

    Document the outcomes of this step in the Transition Plan Template

    3.2.8 45 minutes

    Consolidate and refine communication plan requirements for each stakeholder and group affected by change.

    Upon completion of the activities in this step, the PMO Director is responsible for ensuring that outcomes have been documented and recorded in the Transition Plan Template. Activities to be recorded include:

    • Stakeholder Overview
    • Communications Schedule Activity
    • Communications Delivery
    • Objections Handling
    • The Feedback and Evaluation Process

    Going forward, successful change will require that many responsibilities be delegated beyond the PMO and core transition team.

    • Delegate responsibilities to HR, managers, and team members for:
      • Advocating the importance of change.
      • Communicating progress toward project milestones and goals.
      • Developing HR and training plan.
    • Ensure sponsorship stays committed and active during and after the transition.
      • Leadership visibility throughout the execution and follow-up of the project is needed to remind people of the importance of change and the organization’s commitment to project success.

    Download Info-Tech’s Transition Plan Template.

    "Whenever you let up before the job is done, critical momentum can be lost and regression may follow." – John Kotter, Leading Change

    Step 3.3: Establish HR and Training Plans

    Phase 3 - 3.3

    This step will walk you through the following activities:
    • Analyze HR requirements for involvement in training.
    • Outline appropriate HR and training timelines.
    • Develop training plan requirements across different stakeholder groups.
    • Define training content.
    • Assess skills required to support the change and review options for filling HR gaps.
    This step involves the following participants:
    • PMO Director
    • Transition Team
    • HR Personnel
    • Project Sponsor
    Outcomes of this step
    • A training plan
    • Assessment of skill required to support the change

    Make sure skills, roles, and teams are ready for change

    Ensure that the organization has the infrastructure in place and the right skills availability to support long-term adoption of the change.

    The PMO’s OCM approach should leverage organizational design and development capabilities already in place.

    Recommendations in this section are meant to help the PMO and transition team understand HR and training plan activities in the context of the overall transition process.

    Where organizational design and development capabilities are low, the following steps will help you do just enough planning around HR, and training and development to enable the specific change.

    In some cases the need for improved OCM will reveal the need for improved organizational design and development capabilities.

    • Required Participants for this Step: PMO Leader; PMO staff; Project manager.
    • Recommended Participants for this Step: Project Sponsor; HR personnel.

    This section will walk you through the basic steps of developing HR, training, and development plans to support and enable the change.

    For comprehensive guidance and tools on role, job, and team design, see Info-Tech’s Transform IT Through Strategic Organizational Design blueprint.

    Info-Tech Insight

    Don’t make training a hurdle to adoption. Training and other disruptions take time and energy away from work. Ineffective training takes credibility away from change leaders and seems to validate the efforts of saboteurs and skeptics. The PMO needs to ensure that training sessions are as focused and useful as possible.

    Analyze HR requirements to ensure efficient use of HR and project stakeholder time

    3.3.1 30-60 minutes

    Refer back to Activity 3.2.4. Use the placement of each stakeholder group on the Organizational Change Depth Scale (below) to determine the type of HR and training approach required. Don’t impose training rigor where it isn’t required.

    Procedural Behavioral Interpersonal Vocational Cultural
    Simply changing procedures doesn’t generally require HR involvement (unless HR procedures are affected). Changing behaviors requires breaking old habits and establishing new ones, often using incentives and disincentives. Changing teams, roles, and locations means changing people’s relationships, which adds disruption to people’s lives and challenges for any change initiative. Changing people’s roles and responsibilities requires providing ways to acquire knowledge and skills they need to learn and succeed. Changing values and norms in the organization (i.e. what type of things are seen as “good” or “normal”) requires deep disruption and persistence.
    Typically no HR involvement. HR consultation recommended to help change incentives, compensation, and training strategies. HR consultation strongly recommended to help define roles, jobs, and teams. HR responsibility recommended to develop training and development programs. HR involvement recommended.

    22%

    In a recent survey of 276 large and midsize organizations, eighty-seven percent of survey respondents trained their managers to “manage change,” but only 22% felt the training was truly effective. (Towers Watson)

    Outline appropriate HR and training timelines

    3.3.2 15 minutes

    Revisit the high-level project schedule from steps 1.2.4 and 3.4.1 to create a tentative timeline for HR and training activities.

    Revise this timeline throughout the implementation process, and refine the timing and specifics of these activities as you move from the development to the deployment phase.

    Project Milestone Milestone Time Frame HR/Training Activities Activity Timing Notes
    Business Case Approval
    • Consulted to estimate timeline and cost
    Pilot Go-Live
    • Train groups affected by pilot
    Full Rollout Approval
    • Consulted to estimate timeline and cost
    Full Rollout
    • Train the trainers for full-scale rollout
    Benefits Assessment
    • Consulted to provide actual time and costs

    "The reason it’s going to hurt is you’re going from a state where you knew everything to one where you’re starting over again."

    – BA, Natural Resources Company

    Develop the training plan to ensure that the right goals are set, and that training is properly timed and communicated

    3.3.3 60 minutes

    Use the final tab in the Stakeholder Engagement Workbook, “7. Training Requirements,” to begin fleshing out a training plan for project stakeholders.

    The image is a screencapture of the final tab in the Stakeholder Engagement Workbook, titled Training Requirements.

    The table will automatically generate a list of stakeholders based on your stakeholder analysis.

    If your stakeholder list has grown or changed since the stakeholder engagement exercise in step 3.1, update the “Stakeholder List” tab in the tool.

    Estimate when training can begin, when training needs to be completed, and the total hours required.

    Training too early and too late are both common mistakes. Training too late hurts morale and creates risks. Training too early is often wasted and creates the need for retraining as knowledge and skills are lost without immediate relevance to their work.

    Brainstorm or identify potential opportunities to leverage for training (such as using existing resources and combining multiple training programs).

    Review the Change Management Impact Analysis to assess skills and knowledge required for each group in order for the change to succeed.

    Depending on the type of change being introduced, you may need to have more in-depth conversations with technical advisors, project management staff, and project sponsors concerning gaps and required content.

    Define training content and make key logistical decisions concerning training delivery for staff and users

    3.3.4 30-60 minutes

    Ultimately, the training plan will have to be put into action, which will require that the key logistical decisions are made concerning content and training delivery.

    The image is a screencapture of the Training Plan section of the Transition Plan Template.

    1. Use the “Training Plan” section in Info-Tech’s Transition Plan Template to document details of your training plan: schedules, resources, rooms, and materials required, etc.
    2. Designate who is responsible for developing the training content details. Responsibilities will include:
      • Developing content modules.
      • Determining the appropriate delivery model for each audience and content module (e.g. online course, classroom, outsourced, job shadowing, video tutorials, self-learning).
      • Finding and booking resources, locations, equipment, etc.

    “95% of learning leaders from organizations that are very effective at implementing important change initiatives find best practices by partnering with a company or an individual with experience in the type of change, twice as often as ineffective organizations.”

    Source: Implementing and Supporting Training for Important Change Initiatives.

    Training content should be developed and delivered by people with training experience and expertise, working closely with subject matter experts. In the absence of such individuals, partnering with experienced trainers is a cost that should be considered.

    Assess skills required to support the change that are currently absent or in short supply

    3.3.5 15 to 30 minutes

    The long-term success of the change is contingent on having the resources to maintain and support the tool, process, or business change being implemented. Otherwise, resourcing shortfalls could threaten the integrity of the new way of doing things post-change, threatening people’s trust and faith in the validity of the change as a whole.

    Use the table below to assess and record skills requirements. Refer to the tactics on the next slide for assistance in filling gaps.

    Skill Required Description of Need Possible Resources Recommended Next Steps Timeline
    Mobile Dev Users expect mobile access to services. We need knowledge of various mobile platforms, languages or frameworks, and UX/UI requirements for mobile.
    • Train web team
    • Outsource
    • Analyze current and future mobile requirements.
    Probably Q1 2015
    DBAs Currently have only one DBA, which creates a bottleneck. We need some DBA redundancy to mitigate risk of single point of failure.
    • Redeploy and train member of existing technology services team.
    • Hire or contract new resources.
    • Analyze impact of redeploying existing resources.
    Q3 2014

    Review your options for filling HR gaps

    Options: Benefits: Drawbacks:
    Redeploy staff internally
    • Retains firm-specific knowledge.
    • Eliminates substantial costs of recruiting and terminating employees.
    • Mitigates risk; reduces the number of unknowns that come with acquiring talent.
    • Employees could already be fully or over-allocated.
    • Employees might lack the skills needed for the new or enhanced positions.
    Outsource
    • Best for addressing short-term, urgent needs, especially when the skills and knowledge required are too new or unfamiliar to manage internally.
    • Risk of sharing sensitive information with third parties.
    • Opportunity cost of not investing in knowledge and skills internally.
    Contract
    • Best when you are uncertain how long needs for particular skills or budget for extra capacity will last.
    • Diminished loyalty, engagement, and organizational culture.
    • Similar drawbacks as with outsourcing.
    Hire externally
    • Best for addressing long-term needs for strategic or core skills.
    • Builds capacity and expertise to support growing organizations for the long term.
    • High cost of recruiting and onboarding.
    • Uncertainty: risk that new hires might have misrepresented their skills or won’t fit culturally.
    • Commitment to paying for skills that might diminish in demand and value over time.
    • Economic uncertainty: high cost of layoffs and buyouts.

    Report HR and training plan status to the transition team

    3.3.6 10 minutes (and ongoing thereafter)

    Ensure that any changes or developments made to HR and training plans are captured in the Transition Plan Template where applicable.
    1. Upon completion of the activities in this step, ensure that the “Training Plan” section of the template reflects outcomes and decisions made during the preceding activities.
    2. Assign ongoing RACI roles for informing the transition team of HR and training plan changes; similarly define accountabilities for keeping the template itself up to date.
    • Record these roles within the template itself under the “Roles & Responsibilities” section.
  • Be sure to schedule a date for eliciting training feedback in the “Training Schedule” section of the template.
    • A simple survey, such as those discussed in step 3.2, can go a long way in both helping stakeholders feel more involved in the change, and in making sure training mistakes and weaknesses are not repeated again and again on subsequent change initiatives.
  • Info-Tech Insight

    Try more ad hoc training methods to offset uncertain project timelines.

    One of the top challenges organizations face around training is getting it timed right, given the changes to schedule and delays that occur on many projects.

    One tactic is to take a more ad hoc approach to training, such as making IT staff available in centralized locations after implementation to address staff issues as they come up.

    This will not only help eliminate the waste that can come from poorly timed and ineffective training sessions, but it will also help with employee morale, giving individuals a sense that they haven’t been left alone to navigate unfamiliar processes or technologies.

    Adoption can be difficult for some, but the cause is often confusion and misunderstanding

    CASE STUDY

    Industry Manufacturing

    Source Info-Tech Client

    Challenge
    • The strategy team responsible for the implementation of a new operation manual for the subsidiaries of a global firm was monitoring the progress of newly acquired firms as the implementation of the manual began.
    • They noticed that one department in a distant location was not meeting the new targets or fulfilling the reporting requirements on staff progress.
    Solution
    • The strategy team representative for the subsidiary firm went to the manager leading the department that was slow to adopt the changes.
    • When asked, the manager insisted that he did not have the time or resources to implement all of these changes while maintaining the operation of the department.
    • With true business value in mind, the manager said, they chose to keep the plant running.
    Results
    • The representative from the strategy team was surprised to find that the manager was having such trouble fitting the changes into daily operations as the changes were the daily operations.
    • The representative took the time to go through the new operation manual with the manager and explain that the changes replaced daily operations and were not additions to them.

    "The cause of slow adoption is often not anger or denial, but a genuine lack of understanding and need for clarification. Avoid snap decisions about a lack of adoption until staff understand the details." – IT Manager

    If you want additional support, have our analysts guide you through this phase as part of an Info-Tech workshop

    Book a workshop with our Info-Tech analysts:

    • To accelerate this project, engage your IT team in an Info-Tech workshop with an Info-Tech analyst team.
    • Info-Tech analysts will join you and your team onsite at your location or welcome you to Info-Tech’s historic Toronto office to participate in an innovative onsite workshop.
    • Contact your account manager (www.infotech.com/account), or email Workshops@InfoTech.com for more information.

    The following are sample activities that will be conducted by Info-Tech analysts with your team:

    3.1.2 Undergo a stakeholder analysis to ensure positive stakeholder engagement

    Move away from a command-and-control approach to change by working with the analyst to develop a strategy that engages stakeholders in the change, making them feel like they are a part of it.

    3.2.3 Develop a stakeholder sentiment-sensitive communications strategy

    Work with the analyst to fine-tune the stakeholder messaging across various stakeholder responses to change.

    If you want additional support, have our analysts guide you through this phase as part of an Info-Tech workshop

    Book a workshop with our Info-Tech analysts:

    3.2.5 Define a stakeholder feedback and evaluation process

    Utilize analyst experience and perspective in order to develop strategy for effectively evaluating stakeholder feedback early enough that resistance and suggestions can be accommodated with the OCM strategy and project plan.

    3.2.7 Develop a strategy to cut off resistance to change

    Utilize analyst experience and perspective in order to develop an objections handling strategy to deal with resistance, objections, and fatigue.

    3.3.4 Develop the training plan to ensure that the right goals are set, and that training is properly timed and communicated

    Receive custom analyst insights on rightsizing training content and timing your training sessions effectively.

    Phase 4

    Establish a Post-Project Benefits Attainment Process

    Phase 4 outline

    Call 1-888-670-8889 or email GuidedImplementations@InfoTech.com for more information.

    Complete these steps on your own, or call us to complete a guided implementation. A guided implementation is a series of 2-3 advisory calls that help you execute each phase of a project. They are included in most advisory memberships.

    Guided Implementation 4: Establish a Post-Project Benefits Attainment Process

    Proposed Time to Completion (in weeks): 1 to 2 weeks

    Step 4.1: Determine accountabilities for benefits attainment

    Discuss these issues with analyst:

    • Accountability for tracking the business outcomes of the project post-completion is frequently opaque, with little or no allocated resourcing.
    • As a result, projects may get completed, but their ROI to the organization is not tracked or understood.

    Then complete these activities…

    • Perform a post-implementation project review of the pilot OCM initiative.
    • Assign post-project benefits tracking accountabilities.
    • Implement a benefits tracking process and tool.

    With these tools & templates:

    • Portfolio Benefits Tracking Tool
    • Activity 4.1.2: “Assign ownership for realizing benefits after the project is closed”
    • Activity 4.1.3: “Define a post-project benefits tracking process”

    Step 4.1: Determine accountabilities for benefits attainment

    Phase 4 - 4.1

    This step will walk you through the following activities:
    • Conduct a post-implementation review of pilot OCM project.
    • Assign ownership for realizing benefits after the project is closed.
    • Define a post-project benefits tracking process.
    • Implement a tool to help monitor and track benefits over the long term.
    This step involves the following participants:
    • PMO Director
    • Project Sponsor
    • Project managers
    • Business analyst
    • Additional IT/PMO staff
    Outcomes of this step
    • Appropriate assignment of accountabilities for tracking benefits after the project has closed
    • A process for tracking benefits over the long-run
    • A benefits tracking tool

    Project benefits result from change

    A PMO that facilitates change is one that helps drive benefits attainment long after the project team has moved onto the next initiative.

    Organizations rarely close the loop on project benefits once a project has been completed.

    • The primary cause of this is accountability for tracking business outcomes post-project is almost always poorly defined, with little or no allocated resourcing.
    • Even organizations that define benefits well often neglect to manage them once the project is underway. If benefits realization is not monitored, the organization will miss opportunities to close the gap on lagging benefits and deliver expected project value.
    • It is commonly understood that the project manager and sponsor will need to work together to shift focus to benefits as the project progresses, but this rarely happens as effectively as it should.

    With all this in mind, in this step we will round out our PMO-driven org change process by defining how the PMO can help to better facilitate the benefits realization process.

    This section will walk you through the basic steps of developing a benefits attainment process through the PMO.

    For comprehensive guidance and tools, see Info-Tech’s Establish the Benefits Realization Process.

    Info-Tech Insight

    Two of a kind. OCM, like benefits realization, is often treated as “nice to have” rather than “must do.” These two processes are both critical to real project success; define benefits properly during intake and let OCM take the reigns after the project kicks off.

    The benefits realization process spans the project lifecycle

    Benefits realization ensures that the benefits defined in the business case are used to define a project’s expected value, and to facilitate the delivery of this value after the project is closed. The process begins when benefits are first defined in the business case, continues as benefits are managed through project execution, and ends when the loop is closed and the benefits are actually realized after the project is closed.

    Benefits Realization
    Define Manage Realize
    Initial Request Project Kick Off *Solution Is Deployed
    Business Case Approved Project Execution Solution Maintenance
    PM Assigned *Project Close Solution Decommissioned

    *For the purposes of this step, we will limit our focus to the PMO’s responsibilities for benefits attainment at project close-out and in the project’s aftermath to ensure that responsibilities for tracking business outcomes post-project have been properly defined and resourced.

    Ultimate project success hinges on a fellowship of the benefits

    At project close-out, stewardship of the benefits tracking process should pass from the project team to the project sponsor.

    As the project closes, responsibility for benefits tracking passes from the project team to the project sponsor. In many cases, the PMO will need to function as an intermediary here, soliciting the sponsor’s involvement when the time comes.

    The project manager and team will likely move onto another project and the sponsor (in concert with the PMO) will be responsible for measuring and reporting benefits realization.

    As benefits realization is measured, results should be collated by the PMO to validate results and help flag lagging benefits.

    The activities that follow in this step will help define this process.

    The PMO should ensure the participation of the project sponsor, the project manager, and any applicable members of the business side and the project team for this step.

    Ideally, the CIO and steering committee members should be involved as well. At the very least, they should be informed of the decisions made as soon as possible.

    Initiation-Planning-Execution-Monitoring & Controlling-Closing

    Conduct post-implementation review for your pilot OCM project

    4.1.1 60 minutes

    The post-project phase is the most challenging because the project team and sponsor will likely be busy with other projects and work.

    Conducting a post-implementation review for every project will force sponsors and other stakeholders to assess actual benefits realization and identify lagging benefits.

    If the project is not achieving its benefits, a remediation plan should be created to attempt to capture these benefits as soon as possible.

    Agenda Item
    Assess Benefits Realization
    • Compare benefits realized to projected benefits.
    • Compare benefit measurements with benefit targets.
    Assess Quality
    • Performance
    • Availability
    • Reliability
    Discuss Ongoing Issues
    • What has gone wrong?
    • Frequency
    • Cause
    • Resolution
    Discuss Training
    • Was training adequate?
    • Is any additional training required?
    Assess Ongoing Costs
    • If there are ongoing costs, were they accounted for in the project budget?
    Assess Customer Satisfaction
    • Review stakeholder surveys.

    Assign ownership for realizing benefits after the project is closed

    4.1.2 45 to 60 minutes

    The realization stage is the most difficult to execute and oversee. The project team will have moved on, and unless someone takes accountability for measuring benefits, progress will not be measured. Use the sample RACI table below to help define roles and responsibilities for post-project benefits attainment.

    Process Step Responsible Accountable Consulted Informed
    Track project benefits realization and document progress Project sponsor Project sponsor PMO (can provide tracking tools and guidance), and directors or managers in the affected business unit who will help gather necessary metrics for the sponsor (e.g. report an increase in sales 3 months post-project) PMO (can collect data and consolidate benefits realization progress across projects)
    Identify lagging benefits and perform root cause analysis Project sponsor and PMO Project sponsor and PMO Affected business unit CIO, IT steering committee
    Adjust benefits realization plan as needed Project sponsor Project sponsor Project manager, affected business units Any stakeholders impacted by changes to plan
    Report project success PMO PMO Project sponsor IT and project steering committees

    Info-Tech Insight

    A business accountability: Ultimately, the sponsor must help close this loop on benefits realization. The PMO can provide tracking tools and gather and report on results, but the sponsor must hold stakeholders accountable for actually measuring the success of projects.

    Define a post-project benefits tracking process

    4.1.3 45 minutes

    While project sponsors should be accountable for measuring actual benefits realization after the project is closed, the PMO can provide monitoring tools and it should collect measurements and compare results across the portfolio.

    Steps in a benefits tracking process.

    1. Collate the benefits of all the projects in your portfolio. Document each project’s benefits, with the metrics, targets, and realization timelines of each project in a central location.
    2. Collect and document metric measurements. The benefit owner is responsible for tracking actual realization and reporting it to the individual(s) tracking portfolio results.
    3. Create a timeline and milestones for benefits tracking. Establish a high-level timeline for assessing benefits, and put reminders in calendars accordingly, to ensure that commitments do not fall off stakeholders’ radars.
    4. Flag lagging benefits for further investigation. Perform root cause analysis to then find out why a benefit is behind schedule, and what can be done to address the problem.

    "Checking the results of a decision against its expectations shows executives what their strengths are, where they need to improve, and where they lack knowledge or information."
    Peter Drucker

    Implement a tool to help monitor and track benefits over the long term

    4.1.4 Times will vary depending on organizational specifics of the inputs

    Download Info-Tech’s Portfolio Benefits Tracking Tool to help solidify the process from the previous step.

    1. Document each project’s benefits, with the metrics, targets, and realization timelines. Tab 1 of the tool is a data entry sheet to capture key portfolio benefit forecasts throughout the project.
    2. Collect and document metric measurements. Tab 2 is where the PMO, with data from the project sponsors, can track actuals month after month post-implementation.
    3. Flag lagging benefits for further investigation. Tab 3 provides a dashboard that makes it easy to flag lagging benefits. The dashboard produces a variety of meaningful benefit reports including a status indication for each project’s benefits and an assessment of business unit performance.

    Continue to increase accountability for benefits and encourage process participation

    Simply publishing a set of best practices will not have an impact unless accountability is consistently enforced. Increasing accountability should not be complicated. Focus on publicly recognizing benefit success. As the process matures, you should be able to use benefits as a more frequent input to your budgeting process.

    • Create an internal challenge. Publish the dashboard from the Portfolio Benefits Tracking Tool and highlight the top 5 or 10 projects that are on track to achieve benefits. Recognize the sponsors and project team members. Recognizing individuals for benefits success will get people excited and encourage an increased focus on benefits.
    • With executive level involvement, the PMO could help institute a bonus structure based on benefits realization. For instance, project teams could be rewarded with bonuses for achieving benefits. Decide upon a set post-project timeline for determining this bonus. For example, 6 months after every project goes live, measure benefits realization. If the project has realized benefits, or is on track to realize benefits, the PM should be given a bonus to split with the team.
    • Include level of benefits realization in the performance reviews of project team members.
    • As the process matures, start decreasing budgets according to the monetary benefits documented in the business case (if you are not already doing so). If benefits are being used as inputs to the budgeting process, sponsors will need to ensure that they are defined properly.

    Info-Tech Insight

    Don’t forget OCM best practices throughout the benefits tracking process. If benefits are lagging, the PMO should revisit phase 3 of this blueprint to consider how challenges to adoption are negatively impacting benefits attainment.

    If you want additional support, have our analysts guide you through this phase as part of an Info-Tech workshop

    Book a workshop with our Info-Tech analysts:

    • To accelerate this project, engage your IT team in an Info-Tech workshop with an Info-Tech analyst team.
    • Info-Tech analysts will join you and your team onsite at your location or welcome you to Info-Tech’s historic Toronto office to participate in an innovative onsite workshop.
    • Contact your account manager (www.infotech.com/account), or email Workshops@InfoTech.com for more information.

    The following are sample activities that will be conducted by Info-Tech analysts with your team:

    4.1.2 Assign appropriate ownership and ensure adequate resourcing for realizing benefits after the project is closed

    Get custom insights into how the benefits tracking process should be carried out post-project at your organization to ensure that intended project outcomes are effectively monitored and, in the long run, achieved.

    4.1.4 Implement a benefits tracking tool

    Let our analysts customize a home-grown benefits tracking tool for your organization to ensure that the PMO and project sponsors are able to easily track benefits over time and effectively pivot on lagging benefits.

    Phase 5

    Solidify the PMO’s Role as Change Leader

    Phase 5 outline

    Call 1-888-670-8889 or email GuidedImplementations@InfoTech.com for more information.

    Complete these steps on your own, or call us to complete a guided implementation. A guided implementation is a series of 2-3 advisory calls that help you execute each phase of a project. They are included in most advisory memberships.

    Guided Implementation 5: Solidify the PMO’s role as change leader

    Proposed Time to Completion (in weeks): 1 to 2 weeks

    Step 5.1: Institute an organizational change management playbook

    Discuss these issues with an analyst:

    • With the pilot OCM initiative complete, the PMO will need to roll out an OCM program to accommodate all of the organization’s projects.
    • The PMO will need to facilitate organization-wide OCM accountabilities – whether it’s the PMO stepping into the role of OCM leader, or other appropriate accountabilities being assigned.

    Then complete these activities…

    • Review the success of the pilot OCM initiative.
    • Define organizational roles and responsibilities for change management.
    • Formalize the Organizational Change Management Playbook.

    With these tools & templates:

    • Organizational Change Management Playbook
    • Activity 5.1.1: “Review lessons learned to improve organizational change management as a core discipline of the PMO”
    • Activity 5.1.3: “Define ongoing organizational roles and responsibilities for change management”

    Step 5.1: Institute an organizational change management playbook

    Phase 5 - 5.1

    This step will walk you through the following activities:
    • Review lessons learned to improve OCM as a core discipline of the PMO.
    • Monitor organizational capacity for change.
    • Define organizational roles and responsibilities for change management.
    • Formalize the Organizational Change Management Playbook.
    • Assess the value and success of the PMO’s OCM efforts.
    This step involves the following participants:
    • Required: PMO Director; PMO staff
    • Strongly recommended: CIO and other members of the executive layer
    Outcomes of this step
    • A well-defined organizational mandate for change management, whether through the PMO or another appropriate stakeholder group
    • Definition of organizational roles and responsibilities for change management
    • An OCM playbook
    • A process and tool for ongoing assessment of the value of the PMO’s OCM activities

    Who, in the end, is accountable for org change success?

    We return to a question that we started with in the Executive Brief of this blueprint: who is accountable for organizational change?

    If nobody has explicit accountability for organizational change on each project, the Officers of the corporation retained it. Find out who is assumed to have this accountability.

    On the left side of the image, there is a pyramid with the following labels in descending order: PMO; Project Sponsors; Officers; Directors; Stakeholders. The top three tiers of the pyramid have upward arrows connecting one section to the next; the bottom three tiers have downward pointing arrows, connecting one section to the next. On the right side of the image is the following text: If accountability for organizational change shifted to the PMO, find out and do it right. PMOs in this situation should proceed with this step. Officers of the corporation have the implicit fiduciary obligation to drive project benefits because they ultimately authorize the project spending. It’s their job to transfer that obligation, along with the commensurate resourcing and authority. If the Officers fail to make someone accountable for results of the change, they are failing as fiduciaries appointed by the Board of Directors. If the Board fails to hold the Officers accountable for the results, they are failing to meet the obligations they made when accepting election by the Shareholders.

    Info-Tech Insight

    Will the sponsor please stand up?

    Project sponsors should be accountable for the results of project changes. Otherwise, people might assume it’s the PMO or project team.

    Keep your approach to change management dynamic while building around the core discipline

    The PMO will need to establish an OCM playbook that can scale to a wide variety of projects. Avoid rigidity of processes and keep things dynamic as you build up your OCM muscles as an organization.

    Continually Develop

    Change Management Capabilities

    Progressively build a stable set of core capabilities.

    The basic science of human behavior underlying change management is unlikely to change. Effective engagement, communication, and management of uncertainty are valuable capabilities regardless of context and project specifics.

    Regularly Update

    Organizational Context

    Regularly update recurring activities and artifacts.

    The organization and the environment in which it exists will constantly evolve. Reusing or recycling key artifacts will save time and improve collaboration (by leveraging shared knowledge), but you should plan to update them on at least a quarterly or annual basis.

    Respond To

    Future Project Requirements

    Approach every project as unique.

    One project might involve more technology risk while another might require more careful communications. Make sure you divide your time and effort appropriately for each particular project to make the most out of your change management playbook.

    Info-Tech Insight

    Continuous Change. Continuous Improvement. Change is an ongoing process. Your approach to managing change should be continually refined to keep up with changes in technology, corporate strategy, and people involved.

    Review lessons learned to improve organizational change management as a core discipline of the PMO

    5.1.1 60 minutes

    1. With your pilot OCM initiative in mind, retrospectively brainstorm lessons learned using the template below. Info-Tech recommends doing this with the transition team. Have people spend 10-15 minutes brainstorming individually or in 2- to 3-person groups, then spend 15-30 minutes presenting and discussing findings collectively.

    What worked? What didn't work? What was missing?

    2. Develop recommendations based on the brainstorming and analysis above.

    Continue... Stop... Start...

    Monitor organizational capacity for change

    5.1.2 20 minutes (to be repeated quarterly or biannually thereafter)

    Perform the Organizational Change Management Capabilities Assessment in the wake of the OCM pilot initiative and lessons learned exercise to assess capabilities’ improvements.

    As your OCM processes start to scale out over a range of projects across the organization, revisit the assessment on a quarterly or bi-annual basis to help focus your improvement efforts across the 7 change management categories that drive the survey.

    • Cultural Readiness
    • Leadership & Sponsorship
    • Organizational Knowledge
    • Change Management Skills
    • Toolkit & Templates
    • Process Discipline
    • KPIs & Metrics

    The image is a bar graph, with the above mentioned change management categories on the Y-axis, and the categories Low, Medium, and High on the X-axis.

    Info-Tech Insight

    Continual OCM improvement is a collaborative effort.

    The most powerful way to drive continual improvement of your organizational change management practices is to continually share progress, wins, challenges, feedback, and other OCM related concerns with stakeholders. At the end of the day, the PMO’s efforts to become a change leader will all come down to stakeholder perceptions based upon employee morale and benefits realized.

    Define ongoing organizational roles and responsibilities for change management

    5.1.3 60 minutes

    1. Decide whether to designate/create permanent roles for managing change.
    • Recommended if the PMO is engaged in at least one project at any given time that generates organizational change.
  • Designate a principle change manager (if you choose to) – it is likely that responsibilities will be given to someone’s existing position (such as PM or BA).
    • Make sure any permanent roles are embedded in the organization (e.g. within the PMO, rather than trying to establish a one-person “Change Management Office”) and have leadership support.
  • Consider whether to build a team of permanent change champions – it is likely that responsibilities will be given to existing positions.
    • This type of role is increasingly common in organizations that are aggressively innovating and keeping up with consumer technology adoption. If your organization already has a program like this for engaging early adopters and innovators, build on what’s already established.
    • Work with HR to make sure this is aligned with any existing training and development programs.
  • Info-Tech Insight

    Avoid creating unnecessary fiefdoms.

    Make sure any permanent roles are embedded in the organization (e.g. within the PMO) and have leadership support.

    Copy the RACI table from Activity 3.1.1. and repurpose it to help define the roles and responsibilities.

    Include this RACI when you formalize your OCM Playbook.

    Formalize and communicate the Organizational Change Management Playbook

    5.1.4 45 to 60 minutes

    1. Formalize the playbook’s scope:
      1. Determine the size and type of projects for which organizational change management is recommended.
      2. Make sure you clearly differentiate organizational change management and enablement from technical change management (i.e. release management and acceptance).
    2. Refine and formalize tools and templates:
      1. Determine how you want to customize the structure of Info-Tech’s blueprint and templates, tailored to your organization in the future.
        1. For example:
          1. Establish a standard framework for analyzing context around organizational change.
      2. Add branding/design elements to the templates to improve their credibility and impact as internal documents.
      3. Determine where/how templates and other resources are to be found and make sure they will be readily available to anyone who needs them (e.g. project managers).
    3. Communicate the playbook to the project management team.

    Download Info-Tech’s Organizational Change Management Playbook.

    Regularly reassess the value and success of your practices relative to OCM effort and project outcomes

    5.1.5 20 minutes per project

    The image is a screencapture of the Value tab of the Organizational Change: Management Capabilities Assessment

    Use the Value tab in the Organizational Change Management Capabilities Assessment to monitor the value and success of OCM.

    Measure past performance and create a baseline for future success:

    • % of expected business benefits realized on previous 3–5 significant projects/programs.
      • Track business benefits (costs reduced, productivity increased, etc.).
    • Costs avoided/reduced (extensions, cancellations, delays, roll-backs, etc.)
      • Establish baseline by estimating average costs of projects extended to deal with change-related issues.

    If you want additional support, have our analysts guide you through this phase as part of an Info-Tech workshop

    Book a workshop with our Info-Tech analysts:

    • To accelerate this project, engage your IT team in an Info-Tech workshop with an Info-Tech analyst team.
    • Info-Tech analysts will join you and your team onsite at your location or welcome you to Info-Tech’s historic Toronto office to participate in an innovative onsite workshop.
    • Contact your account manager (www.infotech.com/account), or email Workshops@InfoTech.com for more information.

    The following are sample activities that will be conducted by Info-Tech analysts with your team:

    5.1.3 Define ongoing organizational roles and responsibilities for change management

    As you scale out an OCM program for all of the organization’s projects based on your pilot initiative, work with the analyst to investigate and define the right accountabilities for ongoing, long-term OCM.

    5.1.4 Develop an Organizational Change Management Playbook

    Formalize a programmatic process for organizational change management in Info-Tech’s playbook template.

    Related research

    Develop a Project Portfolio Management Strategy

    Grow Your Own PPM Solution

    Optimize Project Intake, Approval, and Prioritization

    Develop a Resource Management Strategy for the New Reality

    Manage a Minimum-Viable PMO

    Establish the Benefits Realization Process

    Manage an Agile Portfolio

    Project Portfolio Management Diagnostic Program: The Project Portfolio Management Diagnostic Program is a low effort, high impact program designed to help project owners assess and improve their PPM practices. Gather and report on all aspects of your PPM environment in order to understand where you stand and how you can improve.

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    Develop an IT Strategy to Support Customer Service

    • Buy Link or Shortcode: {j2store}528|cart{/j2store}
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    • Parent Category Name: Customer Relationship Management
    • Parent Category Link: /customer-relationship-management
    • Customer expectations regarding service are rapidly evolving. As your current IT systems may be viewed as ineffective at delivering upon these expectations, a transformation is called for.
    • It is unclear whether IT has the system architecture/infrastructure to support modern Customer Service channels and technologies.
    • The relationship between Customer Service and IT is strained. Strategic system-related decisions are being made without the inclusions of IT, and IT is only engaged post-purchase to address integration or issues as they arise.
    • Scope: An ABPM-centric approach is taken to model the desired future state, and retrospectively look into the current state to derive gaps and sequential requirements. The requirements are bundled into logical IT initiatives to be plotted on a roadmap and strategy document.
    • Challenge: The extent to which business processes can be mapped down to task-based Level 5 can be challenging depending on the maturity of the organization.
    • Pain/Risk: The health of the relationship between IT and Customer Service may determine project viability. Poor collaboration and execution may strain the relationship further.

    Our Advice

    Critical Insight

    • When transformation is called for, start with future state visioning. Current state analysis can impede your ability to see future needs and possibilities.
    • Solve your own problems by enhancing core or “traditional” Customer Service functionality first, and then move on to more ambitious business enabling functionality.
    • The more rapidly businesses can launch applications in today’s market, the better positioned they are to improve customer experience and reap the associated benefits. Ensure that technology is implemented with a solid strategy to support the initiative.

    Impact and Result

    • The right technology is established to support current and future Customer Service needs.
    • Streamlined and optimized Customer Service processes that drive efficiency and improve Customer Service quality are established.
    • The IT and Customer Service functions are both transformed from a cost center into a competitive advantage.

    Develop an IT Strategy to Support Customer Service Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Structure the project

    Identify project stakeholders, define roles, and create the project charter.

    • Develop an IT Strategy to Support Customer Service Storyboard
    • Project RACI Chart
    • Project Charter

    2. Define vision for future state

    Identify and model the future state of key business processes.

    • Customer Service Business Process Shortlisting Tool
    • Customer Service Systems Strategy Tool

    3. Document current state and assess gaps

    Model the current state of key business processes and assess gaps.

    4. Evaluate solution options

    Review the outputs of the current state architecture health assessment and adopt a preliminary posture on architecture.

    5. Evaluate application options

    Evaluate the marketplace applications to understand the “art of the possible.”

    6. Frame desired state and develop roadmap

    Compile and score a list of initiatives to bridge the gaps, and plot the initiatives on a strategic roadmap.

    • Customer Service Initiative Scoring and Roadmap
    [infographic]

    Workshop: Develop an IT Strategy to Support Customer Service

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Define Vision for Future State

    The Purpose

    Discuss Customer Service-related organizational goals and align goals with potential strategies for implementation.

    Score level 5 Customer Service business processes against organizational goals to come up with a shortlist for modeling.

    Create a future state model for one of the shortlisted business processes.

    Draft the requirements as they relate to the business process.

    Key Benefits Achieved

    Preliminary list of Customer Service-related business goals

    List of Customer Service business processes (Task Level 5)

    Pre-selected Customer Service business process for modeling

    Activities

    1.1 Outline and prioritize your customer goals and link their relevance and value to your Customer Service processes with the Customer Service Business Process Shortlisting Tool.

    1.2 Score customer service business processes against organizational goals with the Customer Service Systems Strategy Tool.

    Outputs

    Initial position on viable Customer Service strategies

    Shortlist of key business processes

    Documented future state business process model

    Business/functional/non-functional requirements

    2 Document Current State and Assess Gaps

    The Purpose

    Create a current state model for the shortlisted business processes.

    Score the functionality and integration of current supporting applications.

    Revise future state model and business requirements.

    Key Benefits Achieved

    Inventory of Customer Service supporting applications

    Inventory of related system interfaces

    Activities

    2.1 Holistically assess multiple aspects of Customer Service-related IT assets with the Customer Service Systems Strategy Tool.

    Outputs

    Documented current state business process model

    Customer Service systems health assessment

    3 Adopt an Architectural Posture

    The Purpose

    Review the Customer Service systems health assessment results.

    Discuss options.

    Key Benefits Achieved

    Completed Customer Service systems health assessment

    Application options

    Activities

    3.1 Analyze CS Systems Strategy and review results with the Customer Service Systems Strategy Tool

    Outputs

    Posture on system architecture

    4 Frame Desired State and Develop Roadmap

    The Purpose

    Draft a list of initiatives based on requirements.

    Score and prioritize the initiatives.

    Plot the initiatives on a roadmap.

    Key Benefits Achieved

    Business/functional/non-functional requirements

    Activities

    4.1 Help project and management stakeholders visualize the implementation of Customer Service IT initiatives with the Customer Service Initiative Scoring and Roadmap Tool.

    Outputs

    Scored and prioritized list of initiatives

    Customer Service implementation roadmap

    Further reading

    Develop an IT Strategy to Support Customer Service

    E-commerce is accelerating, and with it, customer expectations for exceptional digital service.

    Analyst Perspective

    The future of Customer Service is digital. Your organization needs an IT strategy to meet this demand.

    The image contains a picture of Thomas E. Randall.

    As the pandemic closed brick-and-mortar stores, the acceleration of ecommerce has cemented Customer Service’s digital future. However, the pandemic also revealed severe cracks in the IT strategy of organizations’ Customer Service – no matter the industry. These cracks may include low resolution and high wait times through the contact center, or a lack of analytics that fuel a reactive environment. Unfortunately, organizations have no time to waste in resolving these issues. Customer patience for poor digital service has only decreased since March 2020, leaving organizations with little to no runway for ramping up their IT strategy.

    Organizations that quickly mature their digital Customer Service will come out the other side of COVID-19 more competitive and with a stronger reputation. This move necessitates a concrete IT strategy for coordinating what the organization’s future state should look like and agreeing on the technologies and software required to meet this state across the entire organization.

    Thomas E. Randall, Ph.D.

    Senior Research Analyst, Info-Tech Research Group

    Executive Summary

    Your Challenge

    Common Obstacles

    Info-Tech’s Solution

    • COVID-19 has accelerated ecommerce, rapidly evolving customer expectations about the service they should receive. Without a robust IT strategy for enabling remote, contactless points of service, your organization will quickly fall behind.
    • The organization would like to use modern channels and technologies to enhance customer service, but it is unclear whether IT has the infrastructure to support them.
    • The relationship between Customer Service and IT is strained. Strategic system-related decisions are being made without the inclusion of IT.
    • IT is in a permanent reactive state, only engaged post-purchase to fix issues as they arise and to offer workarounds.
    • Use Info-Tech’s methodology to produce an IT strategy for Customer Service:
      • Phase 1: Define Project and Future State
      • Phase 2: Evaluate Current State
      • Phase 3: Build a Roadmap to Future State
    • Each phase contributes toward this blueprint’s key deliverable: the Strategic Roadmap.

    Info-Tech Insight

    IT must proactively engage with the organization to define what good customer service should look like. This ensures IT has a fair say in what kinds of architectural solutions are feasible for any projected future state. In this proactive scenario, IT can help build the roadmap for implementing and maintaining customer service infrastructure and operations, reducing the time and resources spent on putting out preventable fires or trying to achieve an unworkable goal set by the organization.

    Key insights

    Develop an IT Strategy to Support Customer Service

    Ecommerce growth has increased customer expectations

    Despite the huge obstacles that organizations are having to overcome to meet accelerating ecommerce from the pandemic, customers have not increased their tolerance for organizations with poor service. Indeed, customer expectations for excellent digital service have only increased since March 2020. If organizations cannot meet these demands, they will become uncompetitive.

    The future of customer service is tied up in analytics

    Without a coordinated IT strategy for leveraging technology and data to improve Customer Service, the organization will quickly be left behind. Analytics and reporting are crucial for proactively engaging with customers, planning marketing campaigns, and building customer profiles. Failing to do so leaves the organization blind to customer needs and will constantly be in firefighting mode.

    Meet the customer wherever they are – no matter the channel

    Providing an omnichannel experience is fast becoming a table stakes offering for customers. To maximize customer engagement and service, the organization must connect with the customer on whatever channel the customer prefers – be it social media, SMS, or by phone. While voice will continue to dominate how Customer Service connects with customers, demographics are shifting toward a digital-first generation. Organizations must be ready to capture this rapidly expanding audience.

    This blueprint will achieve:

    Increased customer satisfaction

    • An IT strategy for Customer Service that proactively meets customer demand, improving overall customer satisfaction with the organization’s services.
    • A process for identifying the organization’s future state of Customer Service and developing a concrete gap analysis.

    Time saved

    • Ready-to-use deliverables that analyze and provide a roadmap toward the organization’s desired future state.
    • Market analyses and rapid application selection through SoftwareReviews to streamline project time-to-completion.

    Increased ROI

    • A modernization process that aids Customer Service digital transformation, with a view to achieve high ROI.
    • Save costs through an effective requirements gathering method.
    • Building and expanding the organization’s customer base to increase revenues by meeting the customers where they are – no matter what channel.

    An IT strategy for customer service is imperative for a post-COVID world

    COVID-19 has accelerated ecommerce, rapidly evolving customer expectations for remote, contactless service.

    59% Of customers agree that the pandemic has raised their standards for service (Salesforce, 2020).

    • With COVID-19, most customer demand and employment moved online and turned remote.
    • Retailers had to rapidly respond, meeting customer demand through ecommerce. This not only entailed a complete shift in how customers could buy their goods but how retailers could provide a remote customer journey from discovery to post-purchase support.

    Info-Tech Insight

    The pandemic did not improve customer tolerance for bad service – instead, the demand for good service increased dramatically. Organizations need an IT strategy to meet customer support demands wherever the customer is located.

    The technology to provide remote customer support is surging

    IT needs to be at the forefront of learning about and suggesting new technologies, working with Customer Service to deliver a consistent, business-driven approach.

    78%

    Of decision makers say they’ve invested in new technology as a result of the pandemic (Salesforce, 2020).

    OMNICHANNEL SUPPORT

    Rapidly changing demographics and modes of communications require an evolution toward omnichannel engagement. Agents need customer information synced across each channel they use, meeting the customer’s needs where they are.

    78%

    Of customers have increased their use of self-service during the pandemic (Salesforce, 2020).

    INTELLIGENT SELF-SERVICE PORTALS

    Customers want their issues resolved as quickly as possible. Machine-learning self-service options deliver personalized customer experiences, which also reduce both agent call volume and support costs for the organization.

    90%

    Of global executives who use data analytics report that they improved their ability to deliver a great customer experience (Gottlieb, 2019).

    LEVERAGING ANALYTICS

    The future of customer service is tied up with analytics: from AI-driven capabilities that include agent assist and using biometric data (e.g., speech) for security, to feeding real insights about how customers and agents are doing and performing.

    Executive Brief – Case Study

    Self-service options improve quality of service and boost organization’s competitiveness in a digital marketspace.

    INDUSTRY: Financial Services

    SOURCE: TSB

    Situation

    Solution

    Results

    • The pandemic increased pressure on TSB’s Customer Service, with higher call loads from their five million customers who were anxious about their financial situation.
    • TSB needed to speed up its processing times to ensure loan programs and other assistances were provided as quickly as possible.
    • As meeting in-person became impossible due to the lockdown, TSB had to step up its digital abilities to serve their customers.
    • TSB sought to boost its competitiveness by shifting as far as possible to digital services.
    • TSB launched government loan programs in 36 hours, ahead of its competitors.
    • TSB created and released 21 digital self-service forms for customers to complete without needing to interact with bank staff.
    • TSB processed 140,000 forms in three months, replacing 15,000 branch visits.
    • TSB increased digital self-service rate by nine percent.

    IT can demonstrate its value to business by enhancing remote customer service

    IT must engage with Customer Service – otherwise, IT risks being perennially reactive and dictated to as remote customer service needs increase.

    IT benefits

    Customer Service benefits

    • The right technology is established to support Customer Service.
    • IT is viewed as a strategic partner and innovator, not just a cost center and support function.
    • Streamlined and optimized Customer Service processes that drive efficiency and improve Customer Service quality.
    • Transformation of the Customer Service function into a competitive advantage.

    Info-Tech Insight

    Change to how Customer Service will operate is inevitable. This is an opportunity for IT to establish their value to the business and improve their autonomy in how new technologies should be onboarded and utilized.

    Customer Service and IT need to work together to mitigate their pain points

    IT and Customer Service have an opportunity to reinforce and build their organization’s customer base by working together to streamline operations.

    IT pain points

    Customer Service pain points

    • IT lacks understanding of Customer Service challenges and pain points.
    • IT has technical debt or constrained technology funding.
    • The IT department is viewed as a cost center and support organization, not an engine of innovation, growth, and service delivery performance.
    • Processes supporting Customer Service delivery may be sub-optimal.
    • The existing technology cannot support the increasingly advanced needs of Customer Service functions.
    • Customer Service isn’t fully aware of what your customers think of your service quality. There is little to no monitoring of customer sentiment.
    • There is a lack of value-based segmentation of customers and information on their channel usage and preferences.
    • Competitor actions are not actively monitored.

    IT often cannot spark a debate with Customer Service on whether a decision made without IT is misaligned with corporate direction. It’s almost always an uphill battle for IT.

    Sahri Lava, Research Director, IDC

    Develop an IT Strategy to Support Customer Service

    DON’T FALL BEHIND

    70% of companies either have a digital transformation strategy in place or are working on one (Tech Pro Research, 2018). Unless IT can enable technology that meets the customer where they are, the organization will quickly fall behind in an age of accelerating ecommerce.

    DEVELOP FUTURE STATES

    Many customer journeys are now exclusively digital – 63% of customers expect to receive service over social media (Ringshall, 2020). Organization’s need an IT strategy to develop the future of their customer service – from leveraging analytics to self-service AI portals.

    BUILD GAP ANALYSIS

    73% of customers prefer to shop across multiple channels (Sopadjieva et al., 2017). Assess your current state’s application integrations and functionality to ensure your future state can accurately sync customer information across each channel.

    SHORTLIST SOLUTIONS

    Customer relationship management software is one of the world's fastest growing industries (Kuligowski, 2022). Choosing a best-fit solution requires an intricate analysis of the market, future trends, and your organization’s requirements.

    ADVANCE CHANGE

    95% of customers cite service as key to their brand loyalty (Microsoft, 2019). Build out your roadmap for the future state to retain and build your customer base moving forward.

    Use Info-Tech’s method to produce an IT strategy for Customer Service:

    PHASE 1: Define Project and Future State

    Output: Project Charter and Future State Business Processes

    1.1 Structure the Project

    1.2 Define a Vision for Future State

    1.3 Document Preliminary Requirements

    KEY DELIVERABLE:

    Strategic Roadmap

    The image contains a screenshot of the strategic roadmap.

    PHASE 2: Evaluate Current State

    Output: Requirements Identified to Bridge Current to Future State

    2.1 Document Current State Business Processes

    2.2 Assess Current State Architecture

    2.3 Review and Finalize Requirements for Future State

    PHASE 3: Build a Roadmap to Future State

    Output: Initiatives and Strategic Roadmap

    3.1 Evaluate Architectural and Application Options

    3.2 Understand the Marketplace

    3.3 Score and Plot Initiatives Along Your Strategic Roadmap

    Key deliverable and tools outline

    Each step of this blueprint is accompanied by supporting materials to help you accomplish your goals.

    Project RACI Chart

    Activity 1.1a Organize roles and responsibilities for carrying out project steps.

    The image contains a screenshot of the Project RACI Chart.

    Key Deliverable:

    Strategic Roadmap

    Develop, prioritize, and implement key initiatives for your customer service IT strategy, plotting and tracking them on an easy-to-read timeline.

    The image contains a screenshot of the Strategic Roadmap.

    Business Process Shortlisting Tool

    Activities 1.2a, 1.2b, and 2.1aOutline and prioritize customer service goals.

    The image contains a screenshot of the Business Process Shortlisting Tool.

    Project Charter Template

    Activity 1.1b Define the project, its key deliverables, and metrics for success.

    The image contains a screenshot of the Project Charter Template.

    Systems Strategy Tool

    Activities 1.3a, Phase 2, 3.1a Prioritize requirements, assess current state customer service functions, and decide what to do with your current systems going forward.

    .The image contains a screenshot of the Systems Strategy Tool.

    Looking ahead: defining metrics for success

    Phase 1 of this blueprint will help solidify how to measure this project’s success. Start looking ahead now.

    For example, the metrics below show the potential business benefits for several stakeholders through building an IT strategy for Customer Service. These stakeholders include agents, customers, senior leadership, and IT. The benefits of this project are listed to the right.

    Metric Description

    Current Metric

    Future Goal

    Number of channels for customer contact

    1

    6

    Customer self-service resolution

    0%

    50%

    % ROI

    - 4%

    11%

    Agent satisfaction

    42%

    75%

    As this project nears completion:

    1. Customers will have more opportunities for self-service resolution.
    2. Agents will experience higher satisfaction, improving attrition rates.
    3. The organization will experience higher ROI from its digital Customer Service investments.
    4. Customers can engage the contact center via a communication channel that suits them.

    Info-Tech offers various levels of support to best suit your needs

    DIY Toolkit

    Guided Implementation

    Workshop

    Consulting

    “Our team has already made this critical project a priority, and we have the time and capability, but some guidance along the way would be helpful.”“Our team knows that we need to fix a process, but we need assistance to determine where to focus. Some check-ins along the way would help keep us on track.”“We need to hit the ground running and get this project kicked off immediately. Our team has the ability to take this over once we get a framework and strategy in place.”“Our team does not have the time or the knowledge to take this project on. We need assistance through the entirety of this project.”

    Diagnostics and consistent frameworks used throughout all four options

    Guided Implementation

    What does a typical Guided Implementation on this topic look like?

    Define Project and Future StateDocument and Assess Current StateEvaluate Architectural and Application OptionsBuild Roadmap to Future State

    Call #1: Introduce project, defining its vision and metrics of success.

    Call #2: Review environmental scan to define future state vision.

    Call #3: Examine future state business processes to compile initial requirements.

    Call #4: Document current state business processes.

    Call #5: Assess current customer service IT architecture.

    Call #6: Refine and prioritize list of requirements for future state.

    Call #7: Evaluate architectural options.

    Call #8: Evaluate application options.

    Call #9:Develop and score initiatives to future state.

    Call #10: Develop timeline and roadmap.

    Call #11: Review progress and wrap-up project.

    A Guided Implementation is a series of calls with an Info-Tech analyst to help implement our best practices in your organization.

    A typical Guided Implementation is two to 12 calls over the course of four to six months.

    Workshop Overview

    Contact your account representative for more information.
    workshops@infotech.com1-888-670-8889

    Day 1Day 2Day 3Day 4Day 5

    Define Your Vision for Future State

    Document Current State and Assess Gaps

    Adopt an Architectural Posture

    Frame Desired State and Develop Roadmap

    Communicate and Implement

    Activities

    1.1 Outline and prioritize your customer goals.

    1.2 Link customer service goals’ relevance and value to your Customer Service processes.

    1.3 Score Customer Service business processes against organizational goals.

    2.1 Holistically assess multiple aspects of Customer Service-related IT assets with Customer Service Systems Strategy Tool.

    3.1 Analyze Customer Service Systems Strategy and review results with the Customer Service Systems Strategy Tool.

    4.1 Help project management stakeholders visualize implementation of Customer Service IT initiatives.

    4.2 Build strategic roadmap and plot initiatives.

    5.1 Finalize deliverables.

    5.2 Support communication efforts.

    5.3 Identify resources in support of priority initiatives.

    Deliverables

    1. Initial position on viable Customer Service strategies.
    2. Shortlist of key business processes.
    3. Documented future-state business process model.
    4. Business/functional/non-functional requirements.
    1. Documented current state business process model.
    2. Customer Service systems health assessment.
    3. Inventory of Customer Service supporting applications.
    4. Inventory of related system interfaces.
    1. Posture on system architecture.
    2. Completed Customer Service systems health assessment.
    3. List of application options.
    1. Scored and prioritized list of initiatives.
    2. Customer Service implementation roadmap.
    1. Customer Service IT Strategy Roadmap.
    2. Mapping of Info-Tech resources against individual initiatives.

    Phase 1

    Define Project and Future State

    Phase 1

    Phase 2

    Phase 3

    1.1 Structure the Project

    1.2 Define Vision for Future State

    1.3 Document Preliminary Requirements

    2.1 Document Current State Business Processes

    2.2 Assess Current State Architecture

    2.3 Review and Finalize Requirements for Future State

    3.1 Evaluate Architectural and Application Options

    3.2 Understand the Marketplace

    3.3 Score and Plot Initiatives Along Strategic Roadmap

    This phase will guide you through the following activities:

    1.1a Create your project’s RACI chart to establish key roles throughout the timeline of the project.

    1.1b Finalize your project charter that captures the key goals of the project, ready to communicate to stakeholders for approval.

    1.2a Begin documenting business processes to establish potential future states.

    1.2b Model future state business processes for looking beyond current constraints and building the ideal scenario.

    1.3a Document your preliminary requirements for concretizing a future state and performing a gap analysis.

    Participants required for Phase 1:

    • Applications Director
    • Customer Service Director
    • IT and Customer Service Representatives

    1.1 Identify process owners early for successful project execution

    IT and Customer Service must work in tandem throughout the project. Both teams’ involvement ensures all stakeholders are heard and support the final decision.

    Customer Service Perspective

    IT Perspective

    • Customer Service is the victim of pain points resulting from suboptimal systems and it stands to gain the most benefits from a well-planned systems strategy.
    • Looking to reduce pain points, Customer Service will likely initiate, own, and participate heavily in the project.
    • Customer Service must avoid the tendency to make IT-independent decisions. This could lead to disparate systems that contribute little to the overall organizational goals.
    • IT owns the application and back-end support of all Customer Service business processes. Any technological aspect of processes will need IT involvement.
    • IT may or may not have the mandate to run the Customer Service strategy project. Responsibility for systems decisions remains with IT.
    • IT should own the task of filtering out unnecessary or infeasible application and technology decisions. IT capabilities to support such acquisitions and post-purchase maintenance must be considered.

    Info-Tech Insight

    While involving management is important for high-level strategic decisions, input from those who interact day-to-day with the systems is a crucial component to a well-planned strategy.

    1.1 Define project roles and responsibilities to improve progress tracking

    Assign responsibilities, accountabilities, and other project involvement roles using a RACI chart.

    • IT should involve Customer Service from the beginning of project planning to implementation and execution. The project requires input and knowledge from both functions to succeed.
    • Do not let the tasks be forgotten within inter-functional communication. Define roles and responsibilities for the project as early as possible.
    • Each member of the project team should be given a RACI designation, which will vary for each task to ensure clear ownership, execution, and progress tracking.
    • Assigning RACI early can:
      • Improve project quality by assigning the right people to the right tasks.
      • Improve chances of project task completion by assigning clear accountabilities.
      • Improve project buy-in by ensuring that stakeholders are kept informed of project progress, risks, and successes.

    R – Responsibility

    A – Accountability

    C – Consulted

    I – Informed

    1.1 Use Info-Tech’s recommended process owners and roles for this blueprint

    Customer Service Head

    Customer Service Director

    CIO

    Applications Director*

    CEO/COO

    Marketing Head

    Sales Head

    Determine Project Suitability

    ARCCCII

    Phase 1.1

    CCARIII

    Phases 1.2 – 1.3

    ARCCICC

    Phase 2

    ARICIII

    Phase 3.1

    (Architectural options)

    CCARIII

    Phase 3.1

    (Application options)

    ACIRICC

    Phases 3.2 – 3.3

    CCARCII

    * The Applications Director is to compile a list of Customer Service systems; the Customer Service Director is responsible for vetting a list and mapping it to Customer Service functions.

    ** The Applications Director is responsible for technology-related decisions (e.g. SaaS or on-premise, integration issues); the Customer Service Director is responsible for functionality-related decisions.

    1.1a Create your project’s RACI chart

    1 hour

    1. The Applications Director and Customer Service Head should identify key participants and stakeholders of the project.
    2. Use Info-Tech’s Project RACI Chart to identify ownership of tasks.
    3. Record roles in the Project RACI Chart.
    The image contains a screenshot of the project RACI chart.
    InputOutput
    • Identification of key project participants and stakeholders.
    • Identification of key project participants and stakeholders.

    Materials

    Participants

    • Project RACI Chart
    • Applications Director
    • Customer Service Director

    Download the Project RACI Chart

    1.1 Start developing the project charter

    A project charter should address the following:

    • Executive Summary and Project Overview
      • Goals
      • Benefits
      • Critical Success Factors
    • Scope
    • Key Deliverables
    • Stakeholders and RACI
    • Risk Assessment
      • What are some risks you may encounter during project execution?
    • Projected Timeline and Key Milestones
    • Review and Approval Process

    What is a project charter?

    • The project charter defines the project and lays the foundation for all subsequent project planning.
    • Once approved by the business, the charter gives the project lead formal authority to initiate the project.

    Why create a project charter?

    • The project charter allows all parties involved to reach an agreement and document major aspects of the project.
    • It also supports the decision-making process and can be used as a communication tool.

    Stakeholders must:

    • Understand and agree on the objectives and important characteristics of the project charter before the project is initiated.
    • Be given the opportunity to adjust the project charter to better address their needs and concerns.

    1.1b Finalize the project charter

    1-2 hours

    1. Request relevant individuals and parties to complete sections of Info-Tech’s Project Charter Template.
    2. Input the simplified RACI output from tab 3 in Info-Tech’s Project RACI Chart tool into the RACI section of the charter.
    3. Send the completed template to the CIO and Customer Service Head for approval.
    4. Communicate the document to stakeholders for changes and finalization.
    The image contains a screenshot of the Project Charter Template.

    Input

    Output

    • Customer Service and IT strategies
    • Justification of impetus to begin this project
    • Timeline estimates
    • A completed project charter that captures the key goals of the project, ready to communicate to stakeholders for approval.

    Materials

    Participants

    • Project RACI Chart
    • Project Charter Template
    • Applications Director
    • Customer Service Director

    Download the Project Charter Template

    1.2 IT must play a role shaping Customer Service’s future vision

    IT is only one or two degrees of separation from the end customer – their involvement can significantly impact the customer experience.

    IT

    Customer Service

    Customer

    Customer Service-Facing Application

    Customer-Facing Application

    • IT enables, supports, and maintains the applications used by the Customer Service organization to service customers. IT provides the infrastructural and technical foundation to operate the function.
    • IT supports customer-facing interfaces and channels for Customer Service interaction.
    • Channel examples include web pages, mobile device applications and optimization, and interactive voice response for callers.

    1.2 Establish a vision for Customer Service excellence

    Info-Tech has identified three prominent Customer Service strategic patterns. Evaluate which fits best with your situation and organization.

    Retention

    Efficiency

    Cross-Sell/Up-Sell

    Ensuring customers remain customers by providing proactive customer service and a seamless omnichannel strategy.

    Reducing costs by diverting customers to lower cost channels and empowering agents to solve problems quickly.

    Maximizing the value of existing customers by capitalizing on cross-sell and up-sell opportunities.

    1.2 Let profitability goals help reveal which strategy to pursue

    Profitability goals are tied to the enabling of customer service strategies.

    • If looking to drive cost decreases across the organization, pursue cost efficiency strategies such as customer volume diversion in order to lower cost channels and avoid costly escalations for customer complaints and inquiries.
    • Ongoing Contribution Margin is positive only once customer acquisition costs (CAC) have been paid back. For every customer lost, another customer has to be acquired in order to experience no loss. In this way, customer retention strategies help decrease your overall costs.
    • Once cost reduction and customer retention measures are in place, look to increase overall revenue through cross-selling and up-selling activities with your customers.
    The image contains a screenshot of a diagram to demonstrate the relationship between goals and enabling strategies.

    Info-Tech Insight

    Purely driving efficiency is not the goal. Create a balance that does not compromise customer satisfaction.

    Customer Service strategies: Case studies

    Efficiency

    • Volume diversion to lower cost channels
    • Agent empowerment

    MISS DIG 811 – a utility notification system – sought to make their customer service more efficient by moving to softphones. Using the Cisco Customer Journey Platform, Miss Dig saw a 9% YoY increase in agent productivity and 83% reduction in phone equipment costs. Source: (Cisco, 2018).

    Retention

    • Proactive Customer Service
    • Seamless omnichannel strategy

    VoiceSage worked with Home Retail Group – a general merchandise retailer – to proactively increase customer outreach, reducing the number of routine customer order and delivery queries received. In four weeks, Home Retail Group increased their 30-40% answer rate from customers to 100%, with 90% of incoming calls answered and 60% of contacts made via SMS. Source: (VoiceSage, 2018)

    Cross-Sell/

    Up-Sell

    • Cross-Sell and Up-Sell opportunities

    A global brand selling language-learning software utilized Callzilla to help improve their call conversion rate of 2%. After six months of agent and supervisor training, this company increased their call conversion rate to 16% and their upsell rate to 40%. Their average order value increased from < $300 to $465. Source: (Callzilla, n.d.)

    1.2 Performing an environmental scan can help IT optimize Customer Service support

    Though typically executed by Customer Service, IT can gain valuable insights for best supporting infrastructure, applications, and operations from an environmental scan.

    An environmental scan seeks to understand your organization’s customers from multiple directions. It considers:

    • Customers’ value-based segmentations.
    • The interaction channels customers prefer to use.
    • Customers’ likes and dislikes.
    • The general sentiment of your customer service quality.
    • What your competitors are doing in this space.
    The image contains a screenshot of a diagram to demonstrate how performing an environmental scan can help IT optimize Customer Service support.

    Info-Tech Insight

    Business processes must directly relate to customer service. Failing to correlate customer experience with business performance outcomes overlooks the enormous cost of negative sentiment.

    1.2 The environmental scan results should drive IT’s strategy and resource spend

    Insights derived from this scan can help frame IT’s contributions to Customer Service’s future vision.

    Why IT should care:

    Implications:

    Each customer experience, from product/service selection to post-transaction support, can have a significant impact on business performance.

    It is not just IT or Customer Service that should care; rather, it should be an organizational responsibility to care about what customers say.

    Customers have little tolerance for mediocrity or poor service and simply switch their allegiances to those that can satisfy their expectations.

    Do not ignore your competitors; they may be doing something well in Customer Service technology which may serve as your organization’s benchmark.

    With maturing mobile and social technologies, customers want to be treated as individuals rather than as a series of disconnected accounts

    Do not ignore your customers’ plea for individuality through mobile and social. Assess your customers’ technology channel preferences.

    Customer service’s perception of service quality may be drastically different than what is expected by the customers.

    Prevent your organization from investing in technology that will have no positive impact on your customer experience.

    Some customers may not provide your organization the business value that surpasses your cost to serve them.

    Focus on enhancing the technology and customer service experience for your high-value customers.

    1.2 Have Customer Service examine feedback across channels for a holistic view

    Your method of listening needs to evolve to include active listening on social and mobile channels.

    Insights and Implications for Customer Service

    Limitations of conventional listening:

    • Solicited customer feedback, such as surveys, do not provide an accurate feedback method since customers only have one channel to express their views.
    • Sentiment, voice, and text analytics within social media channels provide the most accurate and timely intelligence.

    How IT Can Help

    IT can help facilitate the customer feedback process by:

    • Conducting customer feedback with voice recognition software.
    • Monitoring customer sentiment on mobile and social channels.
    • Utilizing customer data analytic engines on social media management platforms.
    • Referring Customer Service to customer advisory councils and their databases.

    1.2 Benchmark IT assets by examining your competitors’ Customer Service capabilities

    The availability of the internet means almost complete transparency between your products and services, and those of your competitors.

    Insights and implications from Customer Service

    How IT can help

    Competitor actions are crucial. Watch your competitors to learn how they use Customer Service as a competitive differentiator and a customer acquisition tool.

    Do not learn about a competitor’s actions because your customers are already switching to them. Track your competitors before getting a harsh surprise from your customers.

    View the customer service experience from the outside in. Assessing from the inside out gives an internal perspective on how good the service is, rather than what customers are experiencing.

    Take a data and analytics-driven approach to mine insights on what customers are saying about your competitors. Negative sentiment and specific complaints can be used as reference for IT and Customer Service to:

    • Avoid repeating the competitor’s mistakes.
    • Utilize sentiment as a benchmark for goal setting and improvements.
    • Duplicate successful technology initiatives to realize business value.

    Info-Tech Insight

    Look to your competitors for comparative models but do not pursue to solely replicate what they currently have. Aim higher and attempt to surpass their capabilities and brand value.

    1.2 Collaborate with Customer Service to understand customer value segments

    Let segmentation help you gain intelligence on customers’ expectations.

    Insights and implications from customer service

    • Segment your customers based on their value relative to the cost to serve. The easiest way to do so is with channel preference categorization.
    • If the cost for retention attempts are higher than the value that those customers provide, there is little business case to pursue retention action.

    How IT can help

    • Couple value-based segmentation with channel preference and satisfaction levels of your most-valued customers to effectively target IT investments in channels that maximize service customization and quality.
    • Correlate the customers’ channel and technology usage with their business value to see which IT assets are delivering on their investments.

    The image contains a screenshot of a graph to demonstrate the relationship between cost of retention and value.

    “If you're developing a Customer Service strategy, it has to start with who your clients are, what [they are] trying to do, and through what channels […] and then your decision around processes have to fall out of that. If IT is trying to lead the conversation, or bring people together to lead the conversation, then marketing and whoever does segmentation has to be at the table as a huge component of this.”

    Lisa Woznica, Director of Client Experience, BMO Financial Group

    1.2 Be mindful of trends in the consumer and technology landscape

    Building a future vision of customer service requires knowing what upcoming technologies can aid the organization.

    OMNICHANNEL SUPPORT

    Rapidly changing demographics and modes of communication requires an evolution toward omnichannel engagement. 63% of customers now expect to communicate with contact centers over their social media (Ringshall 2020). Agents need customer information synced across each channel they use, meeting the customer’s needs where they are.

    INTELLIGENT SELF-SERVICE PORTALS

    Customers want their issues resolved as quickly as possible. Machine learning self-service options deliver personalized customer experiences, which also reduce both agent call volume and support costs for the organization. 60% of contact centers are using or plan to use AI in the next 12 months to improve their customer (Canam Research 2020).

    LEVERAGING ANALYTICS

    The future of customer service is tied up with analytics. This not only entails AI-driven capabilities that fetch the agent relevant information, but it finds skills-based routing and uses biometric data (e.g., speech) for security. It also feeds operations leaders’ need for easy access to real insights about how their customers and agents are doing.

    Phase 1 – Case Study

    Omnichannel support delivers a financial services firm immediate customer service results.

    INDUSTRY: Financial Services

    SOURCE: Mattsen Kumar

    Situation

    Solution

    Results

    • A financial services firm’s fast growth began to show cracks in their legacy customer service system.
    • Costs to support the number of customer queries increased.
    • There was a lack of visibility into incoming customer communications and their resolutions.
    • Business opportunities were lost due to a lack of information on customers’ preferences and challenges. Customer satisfaction was decreasing, negatively impacting the firm’s brand.
    • Mattsen Kumar diagnosed that the firm’s major issue was that their customer service processes required a high percentage of manual interventions.
    • Mattsen Kumar developed an omnichannel strategy, including a mix of social channels joined together by a CRM.
    • A key aspect of this omnichannel experience was designing automated processes with minimal manual intervention.
    • 25% reduction in callbacks from customers.
    • $50,000 reduction in operational costs.
    • Two minutes wait time reduction for chat process.
    • 14% decrease in average handle time.
    • Scaled up from 6000 to 50,000 monthly calls that could be handled by the current team.
    • Enabled more than 10,000 customer queries over chats.

    1.2 Construct your future state using a business process management approach

    Documenting and evaluating your business processes serves as a good starting point for defining the overall Customer Service strategy.

    • Examining key Customer Service business processes can unlock clues around the following:
      • Driving operational effectiveness.
      • Identifying, implementing, and maintaining reusable enterprise systems.
      • Identifying gaps that can be addressed by acquisition of additional systems.
    • Business process modeling facilitates the collaboration between business and IT, recording the sequence of events, tasks performed, by whom they are performed, and the levels of interaction with the various supporting applications.
    • By identifying the events and decision points in the process, and overlaying the people that perform the functions and technologies that support them, organizations are better positioned to identify gaps that need to be bridged.
    • Encourage the analysis by compiling the inventory of Customer Service business processes that are relevant to the organization.

    Info-Tech Insight

    A process-oriented approach helps organizations see the complete view of the system by linking strategic requirements to business requirements, and business requirements to system requirements.

    1.2 Use the APQC Framework to define your Customer Service-related processes

    • APQC’s Process Classification Framework (PCF) is a taxonomy of cross-functional business processes intended to allow the objective comparison of organizational performance within and among organizations.
    • Section 5 of the PCF details various levels of Customer Service business processes, useful for mapping on to your own organization’s current state.
    • The APQC Framework can be accessed through the following link: APQC’s Process Classification Framework.

    The APQC Framework serves as a high-level, industry-neutral enterprise model that allows organizations to see activities from a cross-industry process perspective.

    The image contains a screenshot example of the APQC Process Classification Framework.
    Source: (Ziemba and Eisenbardt 2015)

    Info-Tech Caution

    The APQC framework does not list all processes within a specific organization, nor are the processes which are listed in the framework present in every organization. It is designed as a framework and global standard to be customized for use in any organization.

    1.2 Each APQC process has five levels that represent its logical components

    The image contains a screenshot of the APQC five levels. The levels include: category, process group, process, and activity.

    The PCF provides L1 through 4 for the Customer Service Framework.

    L5 processes are task- and industry-specific and need to be defined by the organization.

    Source: (APQC 2020)
    This Industry Process Classification Framework was jointly developed by APQC and IBM to facilitate improvement through process management and benchmarking. ©2018 APQC and IBM. ALL RIGHTS RESERVED.

    1.2a Begin documenting business processes

    4 hours

    1. Using Info-Tech’s Customer Service Business Process Shortlisting Tool, list the Customer Service goals and rank them by importance.
    2. Score the APQC L4 processes by relevance to the defined goals and perceived satisfaction index.
    3. Define the L5 processes for the top scoring L4 process.
    4. Leave Tab 5, Columns G – I for now. These columns will be revisited in activities 1.2b and 2.1a.
    The image contains a screenshot of the Customer Service Process Shortlisting Tool.

    Input

    Output

    • List of Customer Service goals
    • A detailed prioritization of Customer Service business processes to model for future states

    Materials

    Participants

    • Whiteboard
    • Writing materials
    • Customer Service Business Process Shortlisting Tool
    • Applications Director
    • Customer Service Director
    • IT and Customer Service Representatives

    Download the Customer Service Business Process Shortlisting Tool

    1.2 Start designing the future state of key business processes

    If Customer Service transformation is called for, start with your future-state vision. Don’t get stuck in current state and the “art of the possible” within its context.

    Future-State Analysis

    Start by designing your future state business processes (based on the key processes shortlisting exercise). Design these processes as they would exist as your “ideal scenario.” Next, analyze your current state to help better your understanding of:

    • The gaps that exist and must be bridged to achieve the future-state vision.
    • Whether or not any critical functions that support your business were omitted accidentally from the future-state processes.
    • Whether or not any of the supporting applications or architecture can be salvaged and used toward delivery of your future-state vision.

    Though it’s a commonly used approach, documenting your current-state business processes first can have several drawbacks:

    • Current-state analysis can impede your ability to see future possibility.
    • Teams will spend a great deal of time and effort on documenting current state and inevitably succumb to “analysis paralysis.”
    • Current state assessment, when done first, limits the development of the future (or target) state, constraining thinking to the limitations of the current environment rather than the requirements of the business strategy.

    Current-State Analysis

    “If you're fairly immature and looking for a paradigm shift or different approach [because] you recognize you're totally doing it wrong today, then starting with documenting current state doesn't do a lot except make you sad. You don't want to get stuck in [the mindset of] ‘Here's the current state, and here’s the art of the possible.’”

    Trevor Timbeck, Executive Coach, Parachute Executive Coaching

    1.2 Start modeling future-state processes

    Build buy-in and accountability in process owners through workshops and whiteboarding – either in-person or remotely.

    Getting consensus on the process definition (who does what, when, where, why, and how) is one of the hardest parts of BPM.

    Gathering process owners for a process-defining workshop isn’t easy. Getting them to cooperate can be even harder. To help manage these difficulties during the workshop, make sure to:

    • Keep the scope contained to the processes being defined in order to make best use of everyone’s time, as taking time away from employees is a cost too.
    • Prior to the workshop, gather information about the processes with interviews, questionnaires, and/or system data gathering and analysis.
    • Use the information gathered to have real-life examples of the processes in question so that time isn’t wasted.

    Info-Tech Insight

    Keep meetings short and on task as tangents are inevitable. Set ground rules at the beginning of any brainstorming or whiteboarding session to ensure that all participants are aligned.

    1.2 Use the five W’s to help map out your future-state processes

    Define the “who, what, why, where, when, and how” of the process to gain a better understanding of individual activities.

    Owner

    Who

    What

    When

    Where

    Why

    How

    Record Claim

    Customer Service

    Customer Service Rep.

    Claim

    Accident

    Claims system

    Customer notification

    Agent enters claim into the system and notifies claims department

    Manage Claim

    Claims Department

    Claims Clerk

    Claim

    Agent submitted the claim

    Claims system

    Agent notification

    Clerk enters claim into the claims system

    Investigate Claim

    Claims Investigation

    Adjuster

    Claim

    Claim notification

    Property where claim is being made

    Assess damage

    Evaluation and expert input

    Settle Claim

    Claims Department

    Claim Approver

    Claim and Adjuster’s evaluation

    Receipt of Adjuster’s report

    Claims system

    Evaluation

    Approval or denial

    Administer Claim

    Finance Department

    Finance Clerk

    Claim amount

    Claim approval notification

    Finance system

    Payment required

    Create payment voucher and cut check

    Close Claim

    Claims Department

    Claims Clerk

    Claim and all supporting documentation

    Payment issued

    Claims system

    Claim processed

    Close the claim in the system

    Info-Tech Insight

    It’s not just about your internal processes. To achieve higher customer retention and satisfaction, it’s also useful to map the customer service process from the customer perspective to identify customer pain points and disconnects.

    1.2 Use existing in-house software as a simplistic entry point to process modeling

    A diagramming tool like Visio enables you to plot process participants and actions using dedicated symbols and connectors that indicate causality.

    • Models can use a stick-figure format, a cross-functional workflow format, or BPMN notation.
    • Plot the key activities and decision points in the process using standard flowcharting shapes. Identify the data that belongs to each step in a separate document or as call-outs on the diagram.
    • Document the flow control between steps, i.e., what causes one step to finish and another to start?

    The image contains a screenshot of the sample cross-functional diagram using the claims process.

    Info-Tech Best Practice

    Diagramming tools can force the process designer into a specific layout: linear or cross-functional/swim lane.

    • A linear format is recommended for single function and system processes.
    • A swim lane format is recommended for cross-functional and cross-departmental processes.

    1.2 Introduce low investment alternatives for process modeling for modeling disciplines

    SaaS and low-cost modeling tools are emerging to help organizations with low to medium BPM maturity visualize their processes.

    • Formal modeling tools allow a designer to model in any view and easily switch to other views to gain new perspectives on the process.
    • Subscription-based, best-of-breed SaaS tools provide scalable and flexible process modeling capabilities.
    • Open source and lower cost tools also exist to help distribute BPM modeling discipline and standards.
    • BPMS suites incorporate advanced modeling tools with process execution engines for end-to-end business process management. Integrate process discovery with modeling, process simulation, and analysis. Deploy, monitor, and measure process models in process automation engines.

    The image contains a screenshot of a diagram of the claims process.

    Explore SoftwareReviews’ Business Process Management market analysis by clicking here.

    1.2b Model future state business processes

    4 hours

    1. Model the future state of the most critical business processes.
    2. Use Tab 5, Columns G – H of Info-Tech’s Customer Service Business Process Shortlisting Tool to keep stock of what processes are targeted for modeling, and whether the models have been completed.
    The image contains a screenshot of the Customer Service Business Process Shortlisting Tool.

    Input

    Output

    • Modeled future Customer Service business processes
    • An inventory of modeled future states for critical Customer Service business processes

    Materials

    Participants

    • Whiteboard
    • Writing materials
    • Customer Service Business Process Shortlisting Tool
    • Applications Director
    • Customer Service Director

    Download the Customer Service Business Process Shortlisting Tool

    1.3 Start a preliminary inventory of your requirements

    Use the future state business process models as a source for software requirements.

    • Business process modeling deals with business requirements that can be used as the foundation for elicitation of system (functional and non-functional) requirements.
    • Modeling creates an understanding of the various steps and transfers in each business process, as well as the inputs and outputs of the process.
    • The future state models form an understanding of what information is needed and how it flows from one point to another in each process.
    • Understand what technologies are (or can be) leveraged to facilitate the exchange of information and facilitate the process.

    For each task or event in the process, ask the following questions:

    • What is the input?
    • What is the output?
    • What are the underlying risks and how can they be mitigated?
    • What conditions should be met to mitigate or eliminate each risk?
    • What are the improvement opportunities?
    • What conditions should be met to enable these opportunities?

    Info-Tech Insight

    Incorporate future considerations into the requirements. How will the system need to adapt over time to accommodate additional processes, process variations, introduction of additional channels and capabilities, etc. Do not overreach by identifying system capabilities that cannot possibly be met.

    1.3 Understand the four different requirements to document

    Have a holistic view for capturing the various requirements the organization has for a Customer Service strategy.

    Business requirements

    High-level requirements that management would typically understand.

    User requirements

    High-level requirements on how the tool should empower users’ lives.

    Non-functional requirements

    Criteria that can be used to judge the operation of a contact center. It defines how the system should perform for the organization.

    Functional requirements

    Outline the technical requirements for the desired contact center.

    1.3 Extract requirements from the business process models

    To see how, let us examine our earlier example for the Claims Process, extracting requirements from the “Record Claim” task.

    The image contains an example of the claims process, and focuses on the record claim task.

    1.3a Document your preliminary requirements

    4 hours

    1. The Applications Director and Customer Service Head are to identify participants based on the business processes that will be reviewed.
    2. They are to conduct a workshop to gather all requirements that can be taken from the business process models.
    3. Use Tab 4 of Info-Tech’s Customer Service Systems Strategy Tool to document your preliminary requirements.
    The image contains a screenshot of the Customer Service Systems Strategy Tool.
    InputOutput
    • Half-day workshop to review the proposed future-state diagrams and distill from them the business, functional, and non-functional requirements
    • Future state business process models from activities 1.2a and 1.2b
    • An inventory of preliminary requirements for modeled future states
    MaterialsParticipants
    • Whiteboard
    • Writing materials
    • Customer Service Systems Strategy Tool
    • Results of activities 1.2a and 1.2b
    • Applications Director
    • Customer Service Director
    • IT and Customer Service Representatives

    Download the Customer Service Systems Strategy Tool

    Phase 2

    Evaluate Current State

    Phase 1

    Phase 2

    Phase 3

    1.1 Structure the Project

    1.2 Define Vision for Future State

    1.3 Document Preliminary Requirements

    2.1 Document Current State Business Processes

    2.2 Assess Current State Architecture

    2.3 Review and Finalize Requirements for Future State

    3.1 Evaluate Architectural and Application Options

    3.2 Understand the Marketplace

    3.3 Score and Plot Initiatives Along Strategic Roadmap

    This phase will guide you through the following activities:

    2.1a Model current-state business processes for an inventory to compare against future-state models.

    2.1b Compare future and current business states for a preliminary gap analysis.

    2.1c Begin compiling an inventory of CS Systems by function for an overview of your current state map.

    2.2a Rate your functional and integration quality to assess the performance of your application portfolio.

    2.3a Compare states and propose action to bridge current business processes with viable future alternatives.

    2.3b Document finalized requirements, ready to enact change.

    Participants required for Phase 2:

    • Applications Director
    • Customer Service Director
    • IT and Customer Service Representatives
    • IT Managers

    2.1 Document the current state of your key business processes

    Doing so will solidify your understanding of the gaps, help identify any accidental omissions from the future state vision, and provide clues as to what can be salvaged.

    • Analysis of the current state is important in the context of gap analysis. It aids in understanding the discrepancies between your baseline and the future-state vision, and ensuring that these gaps are recorded as part of the overall requirements.
    • By analyzing the current state of key business processes, you may identify critical functions that are in place today that were not taken into consideration during the future-state business process visioning exercise.
    • By overlaying the current state process models with the applications that support them, the current state models will indicate what systems and interfaces can be salvaged.
    • The baseline feeds the business case, allowing the team to establish proposed benefits and improvements from implementing the future-state vision. Seek to understand the following:
      • The volumes of work
      • Major exceptions
      • Number of employees involved
      • Amount of time spent in each area of the process

    2.1 Assess the current state to drive the gap analysis

    Before you choose any solution, identify what needs to be done to your current state in order to achieve the vision you have defined.

    • By beginning with the future state in mind, you have likely already envisioned some potential solutions.
    • By reviewing your current situation in contrast with your desired future state, you can deliberate what needs to be done to bridge the gap. The differences between the models allow you to define a set of changes that must be enacted in sequence or in parallel. These represent the gaps.
    • The gaps, once identified, translate themselves into additional requirements.

    Assessment Example

    Future State

    Current Situation

    Next Actions/ Proposals

    Incorporate social channels for responding to customer inquiries.

    No social media monitoring or channels for interaction exist at present.

    1. Implement a social media monitoring platform tool and integrate it with the current CSM.
    2. Recruit additional Customer Service representatives to monitor and respond to inquiries via social channels.
    3. Develop report(s) for analyzing volumes of inquiries received through social channels.

    Info-Tech Insight

    It is important to allot time for the current-state analysis, confine it to the minimum effort required to understand the gaps, and identify any missing pieces from your future-state vision. Make sure the work expended is proportional to the benefit derived from this exercise.

    2.1a Model current-state business processes

    2 hours

    1. Model the current state of the most critical business processes, using the work done in activities 1.2a and 1.2b to help identify these processes.
    2. Use Tab 5, Column I of Info-Tech’s Customer Service Business Process Shortlisting Tool to keep stock of what models have been completed.
    3. This tool is now complete.
    The image contains a screenshot of the Customer Service Business Process Shortlisting Tool.
    InputOutput
    • Modeled current-state Customer Service business processes
    • An inventory of modeled current states for critical Customer Service business processes
    MaterialsParticipants
    • Whiteboard
    • Writing materials
    • Customer Service Business Process Shortlisting Tool
    • Results of activities 1.2a and 1.2b.
    • Applications Director
    • Customer Service Director

    Download the Customer Service Business Process Shortlisting Tool

    2.1b Compare future and current business states

    2 hours

    1. Use Tab 9 of Info-Tech’s Customer Service Systems Strategy Tool to record a summary of the future state, current state, and actions proposed in order to bridge the gaps.
      • Fill out the desired future state of the business processes and IT architecture.
      • Fill out the current state of the business processes and IT architecture.
      • Fill out the actions required to mitigate the gaps between the future and current state.
    The image contains a screenshot of thr Customer Service Systems Strategy Tool.
    InputOutput
    • The results of activities 1.2a, 1.2b, and 2.1a.
    • Modeled future- and current-state business processes
    • An overview and analysis of how to reach certain future states from the current state.
    • A preliminary list of next steps through bridging the gap between current and future states.
    MaterialsParticipants
    • Whiteboard
    • Writing materials
    • Customer Service Business Process Shortlisting Tool
    • Applications Director
    • Customer Service Director

    Download the Customer Service Systems Strategy Tool

    2.1 Assess whether Customer Service architecture can meet future-state vision

    Approach your CS systems holistically to identify opportunities for system architecture optimization.

    • Organizations often do not have a holistic view of their Customer Service systems. These systems are often cobbled together from disparate parts, such as:
      • Point solutions (both SaaS and on-premise).
      • Custom interfaces between applications and databases.
      • Spreadsheets and other manual workarounds.
    • A high degree of interaction between multiple systems can cause distention in the application portfolio and databases, creating room for error and more work for CS and IT staff. Mapping your systems and architectural landscape can help you:
      • Identify the number of manual processes you currently employ.
      • Eliminate redundancies.
      • Allow for consolidation and/or integration.

    Consider the following metrics when tracking your CS systems:

    Time needed to perform core tasks (i.e., resolving a customer complaint)

    Accuracy of basic information (customer history, customer product portfolio)

    CSR time spent on manual process/workarounds

    Info-Tech Insight

    There is a two-step process to document the current state of your Customer Service systems:

    1. Compile an inventory of systems by function
    2. Identify points of integration across systems

    2.1c Begin compiling an inventory of CS systems by function

    2 hours

    1. Using Tab 2 of Info-Tech’s Customer Service Systems Strategy Tool, request that the CS managers fill in the application inventory template with all the CS systems that they use.
    2. Questions to trigger exercise:
      • Which applications am I using?
      • Which CS function does the application support?
      • How many applications support the same function?
      • What spreadsheets or manual workarounds do I use to fill in system gaps?
    3. Send the filled-in template to IT Managers to validate and fill in missing system information.
    InputOutput
    • Applications Directors’ knowledge of the current state
    • IT Managers’ validation of this state
    • A corroborated inventory of the current state for Customer Service systems
    MaterialsParticipants
    • Customer Service Systems Strategy Tool
    • Applications Director
    • IT managers

    Download the Customer Service Systems Strategy Tool

    2.1 Use activity 2.1c for an overview of your current state map

    The image contains a screenshot of activity 2.1.

    Info-Tech Insight

    A current-state map of CS systems can offer insight on:

    • Coverage, i.e. whether all functional areas are supported by systems.
    • Redundancies, i.e. functional areas with multiple systems. If a customer’s records are spread across multiple systems, it may be difficult to obtain a single source of truth.

    2.2 Assess current state with user interface architecture diagrams

    Understand a high-level overview of how your current state integrates together to rate its overall quality.

    • If IT already has an architecture diagram, use this in conjunction with your application inventory for the basis of current state discussions.
    • If your organization does not already have an architecture diagram for review and discussion, consider creating one in its most simplistic form using the following guidelines (see illustrative example on next slide):

    Represent each of your systems as a labelled shape with a unique number (this number can be referenced in other artifacts that can provide more detail).

    Color coding can also be applied to differentiate these objects, e.g., to indicate an internal system (where development is owned by your organization) vs. an external system (where development is outside of your organization’s control).

    2.2 Example: Current state with user interface architecture diagrams

    The image contains a screenshot of an example of current state with user interface architecture diagrams.

    2.2 Evaluate application functionality and functional coverage

    Use this documentation of the current state as an opportunity to spot areas for rationalizing your application portfolio.

    If an application is well-received by the organization and is an overall good platform, consider acquiring more modules from the same vendor application.

    The image contains a screenshot of a diagram to demonstrate functionality and functional coverage.

    If you have more than one application for a function, consider why that is and how you might consolidate into a single application.

    Measure the effectiveness of applications under consideration. For example, consider the number of failures when an application attempts a function (by ticket numbers), and overall satisfaction/ease of use.

    The above steps will reveal capability overlaps and application pain points and show how the overall portfolio could be made more efficient.

    2.2 Determine the degree of integration between systems

    Data and system integration are key components of an effective CS system portfolio.

    The needed level of integration will depend on three major factors:

    Integration between systems helps facilitate reporting. The required reports will vary from organization to organization:

    How many other systems benefit from the data of the application?

    Large workforces will benefit from more detailed WFM reports for optimizing workforce planning and talent acquisition.

    Will automating the integration between systems alleviate a significant amount of manual effort?

    Organizations with competitive sales and incentives will want to strategize around talent management and compensation.

    What kind of reports will your organization require in order to perform core and business-enabling functions?

    Aging workforces or organizations with highly specialized skills can benefit from detailed analysis around succession planning.

    Phase 2 – Case Study

    Integrating customer relationship information streamlines customer service and increases ROI for the organization.

    INDUSTRY: Retail and Wholesale

    SOURCE: inContact

    Situation

    Solution

    Results

    • Hall Automotive – a group of 14 multi-franchise auto dealerships located throughout Virginia and North Carolina – had customer information segmented throughout their CRM system at each dealership.
    • Call center agents lacked the technology to synthesize this information, leading customers to receive multiple and unrelated service calls.
    • Hall Automotive wanted to avoid embarrassing information gaps, integrate multiple CRM systems, and help agents focus on customers.
    • Hall Automotive utilized an inContact solution that included Automated Call Distributor, Computer Telephony Integration, and IVR technologies.
    • This created a complete customer-centric system that interfaced with multiple CRM and back-office systems.
    • The inContact solution simplified intelligent call flows, routed contacts to the right agent, and provided comprehensive customer information.
    • Call time decreased from five minutes to one minute and 23 seconds.
    • 350% increase in production.
    • Market response time down from three months to one day.
    • Cost per call cut from 83 cents to 23 cents.
    • Increased agents’ calls-per-hour from 12 to 43.
    • Scalability matched seasonal fluctuations in sales.

    2.2a Rate your functional and integration quality

    2 hours

    1. Using Tab 5 of Info-Tech’s Customer Service Systems Strategy Tool, evaluate the functionality of your applications.
    2. Then, use Tab 6 of the Customer Service Systems Strategy Tool to evaluate the integration of your applications.
    The image contains screenshots of the Customer Service Systems Strategy Tool.
    InputOutput
    • Applications Directors’ knowledge of the current state
    • IT Managers’ validation of this state
    • A documented evaluation of the organization’s application portfolio regarding functional and integration quality
    MaterialsParticipants
    • Customer Service Systems Strategy Tool
    • Applications Director
    • IT managers

    Download the Customer Service Systems Strategy Tool

    2.3 Revisit and refine the future-state business processes and list of requirements

    With a better understanding of the current state, determine whether the future-state models hold up. Ensure that the requirements are updated accordingly to reflect the full set of gaps identified.

    • Future-state versus current-state modeling is an iterative process.
    • By assessing the gaps between target state and current state, you may decide that:
      • The future state model was overly ambitious for what can reasonably be delivered in the near-term.
      • Core functions that exist today were accidentally omitted from the future state models and need to be incorporated.
      • There are systems or processes that your organization would like to salvage, and they must be worked into the future-state model.
    • Once the future state vision is stabilized, ensure that all gaps have been translated into business requirements.
      • If possible, categorize all gaps by functional and non-functional requirements.

    2.3a Compare states and propose action

    3 hours

    • Revisit Tab 9 of Info-Tech’s Customer Service Systems Strategy Tool to more accurately compare your organization’s current- and future-state business processes.
    • Ensure that gaps in the system architecture have been captured.
    The image contains a screenshot of the Customer Service Systems Strategy Tool.
    InputOutput
    • Modeled future- and current-state business processes
    • Refined and prioritized list of requirements
    • An accurate list of action steps for bridging current and future state business processes
    MaterialsParticipants
    • Whiteboard
    • Writing materials
    • Customer Service Systems Strategy Tool
    • Applications Director
    • IT managers

    Download the Customer Service Systems Strategy Tool

    2.3 Prioritize and finalize the requirements

    Prioritizing requirements will help to itemize initiatives and the timing with which they need to occur.

    Requirements are to be prioritized based on relative important and the timing of the respective initiatives.

    Prioritize the full set of requirements by assigning a priority to each:

    1. High/Critical: A critical requirement; without it, the product is not acceptable to the stakeholders.
    2. Medium/Important: A necessary but deferrable requirement that makes the product less usable but still functional.
    3. Low/Desirable: A nice feature to have if there are resources, but the product can function well without it.

    Requirements prioritization must be completed in collaboration with all key stakeholders (business and IT).

    Consider the following criteria when assigning the priority:

    • Business value
    • Business or technical risk
    • Implementation difficulty
    • Likelihood of success
    • Regulatory compliance
    • Relationship to other requirements
    • Urgency
    • Unified stakeholder agreement

    Stakeholders must ask themselves:

    • What are the consequences to the business objectives if this requirement is omitted?
    • Is there an existing system or manual process/workaround that could compensate for it?
    • Why can’t this requirement be deferred to the next release?
    • What business risk is being introduced if a particular requirement cannot be implemented right away?

    2.3b Document finalized requirements

    4 hours

    1. Using Tab 4 of Info-Tech’s Customer Service Systems Strategy Tool, evaluate your applications’ functionality, review, refine, prioritize, and finalize your requirements.
    2. Review the proposed future state diagrams in activity 2.3a and distill from them the business, functional, and non-functional requirements.
    3. The Applications Director and Customer Service Head are to identify participants based on the business processes that will be reviewed. They are to conduct a workshop to gather all the requirements that can be taken from the business process models.
    The image contains a screenshot of the Customer Service Systems Strategy Tool.
    InputOutput
    • Modeled future- and current-state business processes
    • Refined and prioritized list of requirements
    • A documented finalized list of requirements to achieve future state business processes
    MaterialsParticipants
    • Whiteboard
    • Writing materials
    • Customer Service Systems Strategy Tool
    • IT Applications Director
    • Customer Service Director
    • IT and Customer Service Representatives

    Download the Customer Service Systems Strategy Tool

    Phase 3

    Build Roadmap to Future State

    Phase 1

    Phase 2

    Phase 3

    1.1 Structure the Project

    1.2 Define Vision for Future State

    1.3 Document Preliminary Requirements

    2.1 Document Current State Business Processes

    2.2 Assess Current State Architecture

    2.3 Review and Finalize Requirements for Future State

    3.1 Evaluate Architectural and Application Options

    3.2 Understand the Marketplace

    3.3 Score and Plot Initiatives Along Strategic Roadmap

    This phase will guide you through the following activities:

    3.1a Analyze future architectural posture to understand how applications within the organization ought to be arranged.

    3.3a Develop a Customer Service IT Systems initiative roadmap to reach your future state.

    Participants required for Phase 3:

    • Applications Director
    • CIO
    • Customer Service Director
    • Customer Service Head
    • IT and Customer Service Representatives
    • IT Applications Director

    3.1a Analyze future architectural posture

    1 hour

    Review Tab 8 of the Customer Service Systems Strategy Tool.

    This tab plots each system that supports Customer Service on a 2x2 framework based on its functionality and integration scores. Where these systems plot on each 2x2 provides clues as to whether they should be considered for retention, functional enhancement (upgrade), increased system integration, or replacement.

    • Integrate: The application is functionally rich, so integrate it with other modules by building or enhancing interfaces.
    • Retain: The application satisfies both functionality and integration requirements, so it should be considered for retention.
    • Replace: The application neither offers the functionality sought, nor is it integrated with other modules.
    • Replace/Enhance: The module offers poor functionality but is well integrated with other modules. If enhancing for functionality is easy (e.g., through configuration or custom development), consider enhancement or replace it altogether.
    The image contains a screenshot of tab 8 of the Customer Service Systems Strategy Tool.
    InputOutput
    • Review Tab 8 of the Customer Service Systems Strategy Tool
    • An overview of how different applications in the organization ought to be assessed
    MaterialsParticipants
    • Customer Service Systems Strategy Tool
    • IT Applications Director
    • Customer Service Director
    • IT and Customer Service Representatives

    Download the Customer Service Systems Strategy Tool

    3.1 Interpret 3.1a’s results for next steps

    Involving both sales and marketing in these discussions will provide a 360-degree view on what the modifications should accomplish.

    If the majority of applications are plotted in the “Integrate” quadrant:

    The applications are performing well in terms of functionality but have poor integration. Determine what improvements can be made to enhance integration between the systems where required (e.g. re-working existing interfaces to accommodate additional data elements, automating interfaces, or creating brand new custom interfaces where warranted).

    If the applications are spread across “Integrate,” “Retain,” and “Replace/Enhance”:

    There is no clear recommended direction in this case. Weigh the effort required to replace/enhance/integrate specific applications critical for supporting processes. If resource usage for piecemeal solutions is too high, consider replacement with suite.

    If the majority of applications are plotted in the “Retain” quadrant:

    All applications satisfy both functionality and integration requirements. There is no evidence that significant action is required.

    If the application placements are split between the “Retain” and “Replace/Enhance” quadrants:

    Consider whether or not IT has the capabilities to execute application replacement procedures. If considering replacement, consider the downstream impact on applications that the system in question is currently integrated with. Enhancing an application usually implies upgrading or adding a module to an existing application. Consider the current satisfaction with the application vendor and whether the upgrade or additional module will satisfy your customer service needs.

    3.1 Work through architectural considerations to narrow future states

    Best-of-breeds vs. suite

    Integration and consolidation

    Deployment

    Does the organization only need a point solution or an entire platform of solutions?

    Does the current state enable interoperability between software? Is there room for rationalization?

    Should any new software be SaaS-based, on-premises, or a hybrid?

    Info-Tech Insight

    Decommissioning and replacing entire applications can put well-functioning modules at risk. Make sure to drill down into the granular features to assess if the feature level performance prompts change. The goal is to make the architecture more efficient for Customer Service and easier to manage for IT. If integration has been chosen as a course of action, make sure that the spend on resources and effort is less than that on system replacement. Also make sure that the intended architecture streamlines usability for agents.

    3.1 Considerations: Best-of-breeds vs. suite

    If requirements extend beyond the capabilities of a best-of-breed solution, a suite of tools may be required.

    Best-of-breed

    Suite

    Benefits

    • Features may be more advanced for specific functional areas and a higher degree of customization may be possible.
    • If a potential delay in real-time customer data transfer is acceptable, best-of-breeds provide a similar level of functionality to suites for a lower price.
    • Best-of-breeds allow value to be realized faster than suites, as they are easier and faster to implement and configure.
    • Rip and replace is easier and vendor updates are relatively quick to market.

    Benefits

    • Everyone in the organization works from the same set of customer data.
    • There is a “lowest common denominator” for agent learning as consistent user interfaces lower learning curves and increase efficiency in usage.
    • There is a broader range of functionality using modules.
    • Integration between functional areas will be strong and the organization will be in a better position to enable version upgrades without risking invalidation of an integration point between separate systems.

    Challenges

    • Best-of-breeds typically cover less breadth of functionality than suites.
    • There is a lack of uniformity in user experience across best-of-breeds.
    • Data integrity risks are higher.
    • Variable infrastructure may be implemented due to multiple disparate systems, which adds to architecture complexity and increased maintenance.
    • There is potential for redundant functionality across multiple best-of-breeds.

    Challenges

    • Suites exhibit significantly higher costs compared to point solutions.
    • Suite module functionality may not have the same depth as point solutions.
    • Due to high configuration availability and larger-scale implementation requirements, the time to deploy is longer than point solutions.

    3.1 Considerations: Integration and consolidation

    Use Tab 7 of Info-Tech’s Customer Service Systems Strategy Tool to gauge the need for consolidation.

    IT benefits

    • Decreased spend on infrastructure, application acquisition, and development.
    • Reduced complexity in vendor management.
    • Less resources and effort spent on internal integration and functional customization.

    Customer Service benefits

    • Reduced user confusion and application usage efficiency.
    • Increased operational visibility and ease process mapping.
    • Improved data management and integrity.

    Theoretical scenarios and recommendations

    The image contains a screenshot of an example of a customer service functional purpose.

    Problem:

    • Large Redundancy – multiple applications address the same function, but one application performs better than others.

    Recommendation:

    • Consolidate the functions into Application 1 and consider decommissioning Applications 2 to 4.
    The image contains a screenshot of an example of a customer service functional purpose.

    Problem:

    • Large Redundancy – multiple applications address the same function, but none of them do it well.

    Recommendation:

    • None of the applications perform well in functional support. Consider replacing with suite or leveraging the Application 3 vendor for functional module expansion, if feasible.

    3.1 Considerations: Deployment

    SaaS is typically recommended as it reduces IT support needs. However, customization limitations and higher long-term TCO values continue to be a challenge for SaaS.

    On-premises deployment

    Hybrid deployment

    Public cloud deployment

    Benefits

    • Solution and deployment are highly customizable.
    • There are fewer compliance and security risks because customer data is kept on premises.

    Challenges

    • There is slower physical deployment.
    • Physical hardware and software are required.
    • There are higher upfront costs.

    Benefits

    • Pick-and-mix which aspects to keep on premises and which to outsource.
    • Benefits of scaling and flexibility for outsourced solution.

    Challenges

    • Expensive to maintain.
    • Requires in-house skillset for on-premises option.
    • Some control is lost over outsourced customization.

    Benefits

    • Physical hardware is not required.
    • There is rapid deployment, vendor managed product updates, and server maintenance.
    • There are lower upfront costs.

    Challenges

    • There is higher TCO over time.
    • There are perceived security risks.
    • There are service availability and reliability risks.
    • There is limited customization.

    3.1 Considerations: Public cloud deployment

    Functionality is only one aspect of a broader range of issues to narrow down the viability of a cloud-based architecture.

    Security/Privacy Concerns:

    Whether the data is stored on premise or in the cloud, it is never 100% safe. The risk increases with a multi-tenant cloud solution where a single vendor manages the data of multiple clients. If your data is particularly sensitive, heavily scrutinize the security infrastructure of potential vendors or store the data internally if internal security is deemed stronger than that of a vendor.

    Location:

    If there are individuals that need to access the system database and work in different locations, centralizing the system and its database in the cloud may be an effective approach.

    Compatibility:

    Assess the compatibility of the cloud solutions with your internal IT systems. Cloud solutions should be well-integrated with internal systems for data flow to ensure efficiency in service operations.

    Cost/Budget Constraints:

    SaaS allows conversion of up-front CapEx to periodic OpEx. It assists in bolstering a business case as costs in the short-run are much more manageable. On-premise solutions have a much higher upfront TCO than cloud solutions. However, the TCO for the long-term usage of cloud solutions under the licensing model will exceed that of an on-premise solution, especially with a growing business and user base.

    Functionality/Customization:

    Ensure that the function or feature that you need is available on the cloud solution market and that the feature is robust enough to meet service quality standards. If the available cloud solution does not support the processes that fit your future-state vision and gaps, it has little business value. If high levels of customization are required to meet functionality, the amount of effort and cost in dealing with the cloud vendor may outweigh the benefits.

    Maintenance/Downtime:

    For most organizations, lapses in cloud-service availability can become disastrous for customer satisfaction and service quality. Organizations should be prepared for potential outages since customers require constant access to customer support.

    3.2 Explore the customer service technology marketplace

    Your requirements, gap analysis, and assessment of current applications architecture may have prompted the need for a new solutions purchase.

    • Customer service technology has come a long way since PABX in 1960s call centers. Let Info-Tech give you a quick overview of the market and the major systems that revolve around Customer Service.
    • The image contains a screenshot of a timeline of the market and major systems that revolve  around customer service.

    Info-Tech Insight

    While Customer Relationships Management systems interlock several aspects of the customer journey, best-of-breed software for specific aspects of this journey could provide a better ROI if the organization’s coverage of these aspects are only “good enough” and need boosting.

    3.2 The CRM software market will continue to grow at an aggressive rate

    • In recent years, CRM suite solutions have matured significantly in their customer support capabilities. Much of this can be attributed to their acquisitions of smaller best-of-breed Customer Service vendors.
    • Many of the larger CRM solutions (like those offered by Salesforce) have now added social media engagement, knowledge bases, and multi-channel capabilities into their foundational offering.
    • CRM systems are capable of huge sophistication and integration with the core ERP, but they also have heavy license and implementation costs, and therefore may not be for everyone.
    • In some cases, customers are looking to augment upon very specific capabilities that are lacking from their customer service foundation. In these cases, best-of-breed solutions ought to be integrated with a CRM, ERP, or with one another through API integration.
    The image contains a screenshot of a graph that demonstrates the CRM global market growth, 2019-2027.

    3.2 Utilize SoftwareReviews to focus on which CS area needs enhancing

    Contact Center as a Service (CCaaS)

    Cloud-based customer experience solution that allows organizations to utilize a provider’s software to administer incoming support or inquiries from consumers in a hosted, subscription model.

    Customer Service Management (CSM)

    Supports an organization's interaction with current and potential customers. It uses data-driven tools designed to help organizations drive sales and deliver exceptional customer experiences.

    Customer Intelligence Platform

    Gather and analyze data from both structured and unstructured sources regarding your customers, including their demographic/firmographic details and activities, to build deeper and more effective customer relationships and improve business outcomes.

    Enterprise Social Media Management

    Software for monitoring social media activity with the goal of gaining insight into user opinion and optimizing social media campaigns.

    Customer Relationship Management (CRM)

    Consists of applications designed to automate and manage the customer life cycle. CRM software optimizes customer data management, lead tracking, communication logging, and marketing campaigns.

    Virtual Assistants and Chatbots

    interactive applications that use Artificial Intelligence (AI) to engage in conversation via speech or text. These applications simulate human interaction by employing natural language input and feedback.

    3.2 SoftwareReviews’ data accelerates and improves the software selection process

    SoftwareReviews collects and analyzes detailed reviews on enterprise software from real users to give you an unprecedented view into the product and vendor before you buy.

    With SoftwareReviews:

    • Access premium reports to understand the marketspace of 193 software categories.
    • Compare vendors with SoftwareReviews’ Data Quadrant Reports.
    • Discover which vendors have better customer relations management with SoftwareReviews’ Emotional Footprint Reports.
    • Explore the Product Scorecards of single vendors for a detailed analysis of their software offerings.
    The image contains a screenshot of the Software Reviews offerings.

    3.2 Speak with category experts to dive deeper into the vendor landscape

    Fact-based reviews of business software from IT professionals.

    Product and category reports with state-of-the-art data visualization.

    Top-tier data quality backed by a rigorous quality assurance process.

    User-experience insight that reveals the intangibles of working with a vendor.

    CLICK HERE to access SoftwareReviews

    Comprehensive software reviews to make better IT decisions.

    We collect and analyze the most detailed reviews on enterprise software from real users to give you an unprecedented view into the product and vendor before you buy.

    SoftwareReviews is powered by Info-Tech.

    Technology coverage is a priority for Info-Tech, and SoftwareReviews provides the most comprehensive unbiased data on today’s technology. The insights of our expert analysts provide unparalleled support to our members at every step of their buying journey.

    3.2 Leverage Info-Tech’s Rapid Application Selection Framework

    Improve your key software selection metrics for best-of-breed customer service software.

    The image contains a screenshot of an example of Info-Tech's Rapid Application Selection Framework.

    A simple measurement of the number of days from intake to decision.

    Use our Project Satisfaction Tool to measure stakeholder project satisfaction.

    Use our Application Portfolio Assessment Tool annually to measure application satisfaction.

    Use our Contract Review Service to benchmark and optimize your technology spending.

    Learn more about Info-Tech’s The Rapid Application Selection Framework

    The Rapid Application Selection Framework (RASF) is best geared toward commodity and mid-tier enterprise applications

    Not all software selection projects are created equal – some are very small, some span the entire enterprise. To ensure that IT is using the right framework, understand the cost and complexity profile of the application you’re looking to select. The RASF approach is best for commodity and mid-tier enterprise applications; selecting complex applications is better handled by the methodology described in Implement a Proactive and Consistent Vendor Selection Process.

    RASF Methodology

    Commodity & Personal Applications

    • Simple, straightforward applications (think OneNote vs. Evernote)
    • Total application spend of up to $10,000; limited risk and complexity
    • Selection done as a single, rigorous, one-day session

    Complex Mid-Tier Applications

    • More differentiated, department-wide applications (Marketo vs. Pardot)
    • Total application spend of up to $100,000; medium risk and complexity
    • RASF approach done over the course of an intensive 40-hour engagement

    Consulting Engagement

    Enterprise Applications

    Sophisticated, enterprise-wide applications (Salesforce vs. Dynamics)

    Total application spend of over $100,000; high risk and complexity

    Info-Tech can assist with tailored, custom engagements

    3.3 Translate gathered requirements and gaps into project-based initiatives

    Identify initiatives that can address multiple requirements simultaneously.

    The Process

    • You now have a list of requirements from assessing business processes and the current Customer Service IT systems architecture.
    • With a viable architecture and application posture, you can now begin scoring and plotting key initiatives along a roadmap.
    • Group similar requirements into categories of need and formulate logical initiatives to fulfill the requirements.
    • Ensure that all requirements are related to business needs, measurable, sufficiently detailed, and prioritized, and identify initiatives that meet the requirements.

    Consider this case:

    Paul’s organization, a midsize consumer packaged goods retailer, needs to monitor social media for sentiment, use social analytics to gain intelligence, and receive and respond to inquiries made over Twitter.

    The initiative:

    Implement a social media management platform (SMMP): A SMMP is able to deliver on all of the above requirements. SMMPs are highly capable platforms that have social listening modules and allow costumer service representatives to post to and monitor social media.

    3.3 Prioritize your initiatives and plan the order of rollout

    Initiatives should not and cannot be tackled all at once. There are three key factors that dictate the prioritization of initiatives.

    1. Value
      • What is the monetary value/perceived business value?
      • Are there regulatory or security related impacts if the initiative is not undertaken?
      • What is the time to market and is it an easily achievable goal?
      • How well does it align with the strategic direction?
    2. Risk
      • How technically complex is it?
      • Does it impact existing business processes?
      • Are there ample resources and right skillsets to support it?
    3. Dependencies
      • What initiatives must be undertaken first?
      • Which subsequent initiatives will it support?

    Example scenario using Info-Tech’s Initiative Scoring and Roadmap Tool

    An electronics distributor wants to implement social media monitoring and response. Its existing CRM does not have robust channel management functions. The organization plans to replace its CRM in the future, but because of project size and impact and budgetary constraints, the replacement project has been scheduled to occur two years from now.

    • The SMMP solution proposed for implementation has a high perceived value and is low risk.
    • The CRM replacement has higher value, but also carries significantly more risk.
    • Option 1: Complete the CRM replacement first, and overlay the social media monitoring component afterward (as the SMMP must be integrated with the CRM).
    • Option 2: Seize the easily achievable nature of the SMMP initiative. Implement it now and plan to re-work the CRM integration later.
    The image contains a screenshot of an example scenario using Info-Tech's Initiative Scoring and Roadmap Tool.

    3.3a Develop a Customer Service IT Systems initiative roadmap

    1 hour

    • Complete the tool as a team during a one-hour meeting to collaborate and agree on criteria and weighting.
      1. Input initiative information.
      2. Determine value and risk evaluation criteria.
      3. Evaluate each initiative to determine its priority.
      4. Create a roadmap of prioritized initiatives.
    The image contains a screenshot of the Customer Service Initiative Scoring and Roadmap Tool.
    InputOutput
    • Input the initiative information including the start date, end date, owner, and dependencies
    • Adjust the evaluation criteria, i.e., the value and risk factors
    • A list of initiatives and a roadmap toward the organization’s future state of Customer Service IT Systems
    MaterialsParticipants
    • Customer Service Initiative Scoring and Roadmap Tool
    • Applications Director
    • CIO
    • Customer Service Head

    Download the Customer Service Initiative Scoring and Roadmap Tool

    Document and communicate the strategy

    Leverage the artifacts of this blueprint to summarize your findings and communicate the outcomes of the strategy project to the necessary stakeholders.

    Document Section

    Proposed Content

    Leverage the Following Artifacts

    Executive Summary

    • Introduction
    • The opportunity
    • The scope
    • The stakeholders
    • Project success measures

    Project Charter section:

    • 1.1 Project Overview
    • 1.2 Project Objectives
    • 1.3 Project Benefits
    • 2.0 Scope

    Project RACI Chart Tool:

    • Tab 3. Simplified Output
    The image contains screenshots from the Project Charter, and the RACI Chart Tool.

    Background

    • The project approach
    • Current situation overview
    • Results of the environmental scan

    Blueprint slides:

    • Info-Tech’s methodology to develop your IT Strategy for CS Systems
    The image contains a screenshot from the blueprint slides.

    Future-State Vision

    • Customer service goals
    • Future-state modeling findings

    Customer Service Business Process Shortlisting Tool:

    • Tab 2. Customer Service Goals
    • Tab 5. Level 5 Process Inventory

    Future State Business Process Models

    The image contains screenshots from the Customer Service Business Process Shortlisting Tool.

    Current Situation

    • Current-state modeling findings
    • Current-state architecture findings
    • Gap assessment
    • Requirements

    Customer Service Systems Strategy Tool:

    • Tab 2. Inventory of Applications
    • Tab 7. Systems Health Heat Map
    • Tab 8. Systems Health Dashboard
    • Tab 9. Future vs. Current State
    • Tab 4. Requirements Collection
    The image contains screenshots from the Customer Service Systems Strategy Tool.

    Summary of Recommendations

    • Optimization opportunities
    • New capabilities

    N/A

    IT Strategy Implementation Plan

    • Implementation plan
    • Business case

    Customer Service Initiative Scoring and Roadmap Tool:

    • Tab 2. CS Initiative Definition
    • Tab 4. CS Technology Roadmap
    The image contains screenshots from the Customer Service Initiative Scoring and Roadmap Tool.

    Summary of Accomplishment

    Develop an IT Strategy to Support Customer Service

    With ecommerce accelerating and customer expectations rising with it, organizations must have an IT strategy to support Customer Service.

    The deliverable you have produced from this blueprint provides a solution to this problem: a roadmap to a desired future state for how IT can ground an effective customer service engagement. From omnichannel to self-service, IT will be critical to enabling the tools required to digitally meet customer needs.

    Begin implementing your roadmap!

    If you would like additional support, have our analysts guide you through other phases as part of an Info-Tech workshop.

    Contact your account representative for more information.

    workshops@infotech.com

    1-888-670-8889

    Related Info-Tech Research

    Deliver a Customer Service Training Program to Your IT Department

    • One training session is not enough to make a change. Leaders must embed the habits, create a culture of engagement and positivity, provide continual coaching and development, regularly gather customer feedback, and seek ways to improve.

    Build a Chatbot Proof of Concept

    • When implemented effectively, chatbots can help save costs, generate new revenue, and ultimately increase customer satisfaction for both external- and internal-facing customers.

    The Rapid Application Selection Framework

    • Application selection is a critical activity for IT departments. Implement a repeatable, data-driven approach that accelerates application selection efforts.

    Bibliography (1/2)

    • Callzilla. "Software Maker Compares Call Center Companies, Switches to Callzilla After 6 Months of Results." Callzilla. N.d. Accessed: 4 Jul. 2022.
    • Cisco. “Transforming Customer Service.” Cisco. 2018. Accessed: 8 Feb. 2021.
    • Gottlieb, Giorgina. “The Importance of Data for Superior Customer Experience and Business Success.” Medium. 23 May 2019. Accessed: 8 Feb. 2021.
    • Grand View Research. “Customer Relationship Management Market Size, Share & Trends Analysis Report By Solution, By Deployment, By Enterprise Size, By End Use, By Region, And Segment Forecasts, 2020 – 2027.” Grand View Research. April 2020. Accessed: 17 Feb. 2021.
    • inContact. “Hall Automotive Accelerates Customer Relations with inContact.” inContact. N.d. Accessed: 8 Feb. 2021.
    • Kulbyte, Toma. “37 Customer Experience Statistics to Know in 2021.” Super Office. 4 Jan. 2021. Accessed: 5 Feb. 2021.
    • Kuligowski, Kiely. "11 Benefits of CRM Systems." Business News Daily. 29 Jun. 2022. Accessed: 4 Jul. 2022.
    • Mattsen Kumar. “Ominchannel Support Transforms Customer Experience for Leading Fintech Player in India.” Mattsen Kumar. 4 Apr. 2020. Accessed: 8 Feb. 2021.
    • Microsoft. “State of Global Customer Service Report.” Microsoft. Mar. 2019. Accessed: 8 Feb. 2021.
    • Ringshall, Ben. “Contact Center Trends 2020: A New Age for the Contact Center.” Fonolo. 20 Oct. 2020. Accessed 2 Nov. 2020.
    • Salesforce. “State of Service.” Salesforce. 4th ed. 2020. Accessed: 8 Feb. 2021.
    • Sopadjieva, Emma, Utpal M. Dholakia, and Beth Benjamin. “A Study of 46,000 Shoppers Shows That Omnichannel Retailing Works.” Harvard Business Review. 3 Jan. 2017. Accessed: 8 Feb. 2021.

    Bibliography (2/2)

    • Tech Pro Research. “Digital Transformation Research Report 2018: Strategy, Returns on Investment, and Challenges.” Tech Pro Research. 29 Jul. 2018. Accessed: 5 Feb. 2021.
    • TSB. “TSB Bank Self-Serve Banking Increases 9% with Adobe Sign.” TSB. N.d. Accessed: 8 Feb. 2021.
    • VoiceSage. “VoiceSage Helps Home Retail Group Transform Customer Experience.” VoiceSage. 4 May 2018. Accessed: 8 Feb. 2021.

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    • Parent Category Link: /governance-risk-compliance
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    Our Advice

    Critical Insight

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    • First and foremost, we must determine what the organization is at risk for and how much it would cost to recover.
    • The cyber insurance market is still evolving. As insurance requirements change, effectively managing cyber insurance requires that your organization proactively manages risk.

    Impact and Result

    Perform an insurance policy comparison with scores based on policy coverage and exclusions.

    Assess Your Cybersecurity Insurance Policy Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Assess Your Cybersecurity Insurance Policy Storyboard - A step-by-step document that walks you through how to acquire cyber insurance, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

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    • Assess Your Cybersecurity Insurance Policy Storyboard

    2. Acquire cyber insurance with confidence – Learn the essentials of the requirements gathering, policy procurement, and review processes.

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    • Threat and Risk Assessment Tool
    • DRP Business Impact Analysis Tool
    • Legacy DRP Business Impact Analysis Tool
    • DRP BIA Scoring Context Example
    • Cyber Insurance Policy Comparison Tool
    • Cyber Insurance Controls Checklist

    Infographic

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    • Buy Link or Shortcode: {j2store}338|cart{/j2store}
    • member rating overall impact: N/A
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    • Parent Category Name: Performance Measurement
    • Parent Category Link: /performance-measurement
    • According to Info-Tech research, 74% of our clients feel that IT quality management is an important process, however, only 15% said they actually had effective quality management.
    • IT is required to deliver high quality projects and services, but if CIOs are ineffective at quality management, how can IT deliver?
    • Rather than disturb the status quo with holistic quality initiatives, heads of IT leave quality in the hands of process owners, functional areas, and other segmented facets of the department.
    • CIOs are facing greater pressures to be innovative, agile, and cost-effective, but cannot do so without stable operations, an accountable staff base, and business support; all of which are achieved by high IT quality.

    Our Advice

    Critical Insight

    • Quality management needs more attention that it’s typically getting. It’s not going to happen randomly; you must take action to see results.
    • Quality must be holistic. Centralized accountability will align inconsistencies in quality and refocus IT towards a common goal.
    • Accountability is the key to quality. Clearly defined roles and responsibilities will put your staff on the hook for quality outcomes.

    Impact and Result

    • Shift your mindset to the positive implications of high quality. Info-Tech’s quality management methodology will promote innovation, agility, lower costs, and improved operations.
    • We will help you develop a fully functional quality management program in four easy steps:
      • Position your program as a group to encourage buy-in and unite IT around a common quality vision. Enact a center of excellence to build, support, and monitor the program.
      • Build flexible program requirements that will be adapted for a fit-to-purpose solution.
      • Implement the program using change management techniques to alleviate challenges and improve adoption.
      • Operate the program with a focus on continual improvement to ensure that your IT department continues to deliver high quality projects and services as stakeholder needs change.

    Drive Efficiency and Agility with a Fit-for-Purpose Quality Management Program Research & Tools

    Start here – read the Executive Brief

    Understand why Info-Tech’s unique approach to quality management can fix a variety of IT issues and understand the four ways we can support you in building a quality management program designed just for you.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Position the program

    Hold a positioning working session to focus the program around business needs, create solid targets, and create quality champions to get the job done.

    • Drive Efficiency and Agility with a Fit-for-Purpose Quality Management Program – Phase 1: Position the Quality Program
    • Quality Management Program Charter
    • Quality Management Capability Assessment and Planning Tool
    • Quality Management Roadmap

    2. Build the program

    Build program requirements and design standard templates that will unite IT quality.

    • Drive Efficiency and Agility with a Fit-for-Purpose Quality Management Program – Phase 2: Build a Quality Program
    • Quality Management Quality Plan Template
    • Quality Management Review Template
    • Quality Management Dashboard Template

    3. Implement the program

    Evaluate the readiness of the department for change and launch the program at the right time and in the right way to transform IT quality.

    • Drive Efficiency and Agility with a Fit-for-Purpose Quality Management Program – Phase 3: Implement the Quality Program
    • Quality Management Communication Plan Template
    • Quality Management Readiness Assessment Template

    4. Operate the program

    Facilitate the success of key IT practice areas by operating the Center of Excellence to support the key IT practice areas’ quality initiatives.

    • Drive Efficiency and Agility with a Fit-for-Purpose Quality Management Program – Phase 4: Operate the Quality Program
    • Quality Management User Satisfaction Survey
    • Quality Management Practice Area Assessment and Planning Tool
    • Quality Management Capability Improvement Plan
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    Workshop: Drive Efficiency and Agility with a Fit-for-Purpose Quality Management Program

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Position Your Program

    The Purpose

    Create a quality center of excellence to lead and support quality initiatives.

    Position your quality program to meet the needs of your business.

    Develop clear targets and create a roadmap to achieve your vision. 

    Key Benefits Achieved

    Defined Center of Excellence roles & responsibilities.

    A firm vision for your program with clearly outlined targets.

    A plan for improvements to show dedication to the program and create accountability. 

    Activities

    1.1 Identify current quality maturity.

    1.2 Craft vision and mission.

    1.3 Define scope.

    1.4 Determine goals and objectives.

    1.5 Specify metrics and critical success factors.

    1.6 Develop quality principles.

    1.7 Create action plan.

    Outputs

    Completed Maturity Assessment

    Completed Project Charter

    Completed Quality Roadmap

    2 Build Your Program

    The Purpose

    Build the requirements for the quality program, including outputs for quality planning, quality assurance, quality control, and quality improvement.

    Key Benefits Achieved

    Defined standards for the quality program.

    General templates to be used to unify quality throughout IT. 

    Activities

    2.1 Define quality policy, procedures, and guidelines.

    2.2 Define your standard Quality Plan.

    2.3 Define your standard Quality Review Document.

    2.4 Develop your Standard Quality Management Dashboard.

    Outputs

    Quality Policy

    Standard Quality Plan Template

    Standard Quality Review Template

    Standard Quality Dashboard

    3 Implement Your Program

    The Purpose

    Launch the program and begin quality improvement.

    Key Benefits Achieved

    Perform a readiness assessment to ensure your organization is ready to launch its quality program.

    Create a communication plan to ensure constant and consistent communication throughout implementation. 

    Activities

    3.1 Assess organizational readiness.

    3.2 Create a communication plan.

    Outputs

    Completed Readiness Assessment

    Completed Communication Plan

    4 Operate Your Program

    The Purpose

    Have the Center of Excellence facilitate the roll-out of the quality program in your key practice areas.

    Initiate ongoing monitoring and reporting processes to enable continuous improvement.  

    Key Benefits Achieved

    Quality plans for each practice area aligned with the overall quality program.

    Periodic quality reviews to ensure plans are being acted upon.

    Methodology for implementing corrective measures to ensure quality expectations are met.

    Activities

    4.1 Perform a quality management satisfaction survey.

    4.2 Complete a practice area assessment.

    4.3 Facilitate the creation of practice area quality plans.

    4.4 Populate quality dashboards.

    4.5 Perform quality review(s).

    4.6 Address issues with corrective and preventative measures.

    4.7 Devise a plan for improvement.

    4.8 Report on quality outcomes.

    Outputs

    Completed Satisfaction Surveys

    Practice Area Assessments

    Quality Plans (for each practice area)

    Quality Reviews (for each practice area)

    Quality Improvement Plan

    Risk management company

    Expert risk management consultancy firm

    Based on experience
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    human-based and people-oriented

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    Security and risk management

    Our security and risk services

    Security strategy

    Security Strategy

    Embed security thinking through aligning your security strategy to business goals and values

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    Disaster Recovery Planning

    Create a disaster recovey plan that is right for your company

    Read more

    Risk Management

    Risk Management

    Build your right-sized IT Risk Management Program

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    Setting up risk management within your company with our expert help

    Risk is unavoidable when doing business, but that does not mean you should just accept it and move on. Every company should try to manage and mitigate risk as much as possible, be it risks regarding data security or general corporate security. As such, it would be wise to engage an expert risk management and consultancy company, like Tymans Group. Our risk management consulting firm offers business practical solutions for setting up risk management programs and IT risk monitoring protocols as well as solutions for handling IT incidents. Thanks to our experience as a risk management consulting firm, you enjoy practical and proven solutions based on a people-oriented approach.

    Benefit from our expert advice on risk management

    If you engage our risk management consultancy company you get access to various guides and documents to help you set up risk management protocols within you company. Additionally, you can book a one-hour online talk with our risk management consulting firm’s CEO Gert Taeymans to discuss any problems you may be facing or request an on-site appointment in which our experts analyze your problems. The talk can discuss any topic, from IT risk control to external audits and even corporate security consultancy. If you have any questions about our risk management and consulting services for your company, we are happy to answer them. Just contact our risk management consulting firm through the online form and we will get in touch with as soon as possible.

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    Asset Management

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    Asset management has a clear impact on the financials of your company. Clear insights are essential to keep your spending at the right level.

    Asset Management

    IT Asset Management (ITAM) Market Overview

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    • Data management is challenging at the best of times but managing assets that change on a daily basis are difficult without automation and a good asset tool.
    • For organizations moving beyond basic hardware inventory, knowing what to look for to prepare for future processes seems impossible.
    • Using price as the leading criteria or just as an add-on to your ITSM solution may frustrate your efforts, especially if managing complex licensing is part of your mandate.

    Our Advice

    Critical Insight

    • If the purchase is happening independent of process design or review, it’s easy to end up with a solution that doesn’t fit your environment.
    • The complexity of your environment should be a significant factor in choosing an IT asset management solution.
    • Imagining the possibilities and understanding the differences between IT asset tools will drive you to the right solution for long term gain in managing dynamic assets.

    Impact and Result

    • Regardless of whether your IT environment is on-premises, in the cloud, or a complex hybrid of the two, knowing where your asset funds are allocated is key to right-sizing costs and reducing risks of non-compliance or lost assets.
    • Choosing the right tools for the job will be key to your success.

    IT Asset Management (ITAM) Market Overview Research & Tools

    Start here: Read the Market Overview

    Read the Market Overview to understand what features and capabilities are available in ITAM tools. The right features match is key to making a data heavy and challenging process easier for your team.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    • IT Asset Management Market Overview

    1. Prepare your project plan and selection process

    Use the Info-Tech templates to identify and document your requirements, plan your project, and prepare to engage with vendors.

    • ITAM Project Charter Template
    • ITAM Demonstration Script Template
    • Proof of Concept Template
    • ITAM Vendor Evaluation Workbook
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    Make Your IT Governance Adaptable

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    • Parent Category Name: IT Governance, Risk & Compliance
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    • People don’t understand the value of governance, seeing it as a hindrance to productivity and efficiency.
    • Governance is delegated to people and practices that don’t have the ability or authority to make these decisions.
    • Decisions are made within committees that don’t meet frequently enough to support business velocity.
    • It is difficult to allocate time and resources to build or execute governance effectively.

    Our Advice

    Critical Insight

    • IT governance applies not just to the IT department but to all uses of information and technology.
    • IT governance works against you if it no longer aligns with or supports your organizational direction, goals, and work practices.
    • Governance doesn’t have to be bureaucratic or control based.
    • Your governance model should be able to adapt to changes in the organization’s strategy and goals, your industry, and your ways of working.
    • Governance can be embedded and automated into your practices.

    Impact and Result

    • You will produce more value from IT by developing a governance framework optimized for your current needs and context, with the ability to adapt as your needs shift.
    • You will create the foundation and ability to delegate and empower governance to enable agile delivery.
    • You will identify areas where governance does not require manual oversight and can be embedded into the way you work.

    Make Your IT Governance Adaptable Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Make Your IT Governance Adaptable Deck – A document that walks you through how to design and implement governance that fits the context of your organization and can adapt to change.

    Our dynamic, flexible, and embedded approach to governance will help drive organizational success. The three-phase methodology will help you identify your governance needs, select and refine your governance model, and embed and automate governance decisions.

    • Make Your IT Governance Adaptable – Phases 1-3

    2. Adaptive and Controlled Governance Model Templates and Workbook – Documents that gather context information about your organization to identify the best approach for governance.

    Use these templates and workbook to identify the criteria and design factors for your organization and the design triggers to maintain fit. Upon completion this will be your new governance framework model.

    • Controlled Governance Models Template
    • IT Governance Program Overview
    • Governance Workbook

    3. Implementation Plan and Workbook – Tools that help you build and finalize your approach to implement your new or revised governance model.

    Upon completion you will have a finalized implementation plan and a visual roadmap.

    • Governance Implementation Plan
    • Governance Roadmap Workbook

    4. Governance Committee Charter Templates – Base charters that can be adapted for communication.

    Customize these templates to create the committee charters or terms of reference for the committees developed in your governance model.

    • IT PMO Committee Charter
    • IT Risk Committee Charter for Controlled Governance
    • IT Steering Committee Charter for Controlled Governance
    • Program Governance Committee Charter
    • Architecture Review Board Charter
    • Data Governance Committee Charter
    • Digital Governance Committee Charter

    5. Governance Automation Criteria Checklist and Worksheet – Tools that help you determine which governance decisions can be automated and work through the required logic and rules.

    The checklist is a starting point for confirming which activities and decisions should be considered for automation or embedding. Use the worksheet to develop decision logic by defining the steps and information inputs involved in making decisions.

    • Governance Automation Criteria Checklist
    • Governance Automation Worksheet

    Infographic

    Workshop: Make Your IT Governance Adaptable

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Develop Your Guiding Star

    The Purpose

    Establish the context for your governance model.

    Key Benefits Achieved

    Core understanding of the context that will enable us to build an optimal model

    Activities

    1.1 Confirm mission, vision, and goals.

    1.2 Define scope and principles.

    1.3 Adjust for culture and finalize context.

    Outputs

    Governance principles

    Governance context and goals

    2 Define the Governance Model

    The Purpose

    To select and adapt a governance model based on your context.

    Key Benefits Achieved

    A selected and optimized governance model

    Activities

    2.1 Select and refine governance model.

    2.2 Confirm and adjust the structure.

    2.3 Review and adapt governance responsibilities and activities.

    2.4 Validate governance mandates and membership.

    Outputs

    IT governance model and adjustment triggers

    IT governance structure, responsibilities, membership, and cadence

    Governance committee charters

    3 Build Governance Process and Policy

    The Purpose

    Refine your governance practices and associate policies properly.

    Key Benefits Achieved

    A completed governance model that can be implemented with clear update triggers and review timing

    Policy alignment with the right levels of authority

    Activities

    3.1 Update your governance process.

    3.2 Align policies to mandate.

    3.3 Adjust and confirm your model.

    3.4 Identify and document update triggers and embed into review cycle.

    Outputs

    IT governance process and information flow

    IT governance policies

    Finalized governance model

    4 Embed and Automate Governance

    The Purpose

    Identify options to automate and embed governance activities and decisions.

    Key Benefits Achieved

    Simply more consistent governance activities and automate them to enhance speed and support governance delegation and empowerment

    Activities

    4.1 Identify decisions and standards that can be automated. Develop decision logic.

    4.2 Plan verification and validation approach.

    4.3 Build implementation plan.

    4.4 Develop communication strategy and messaging.

    Outputs

    Selected automation options, decision logic, and business rules

    Implementation and communication plan

    Further reading

    Make Your IT Governance Adaptable

    Governance isn't optional, so keep it simple and make it flexible.

    Table of Contents

    4 Analyst Perspective

    5 Executive Summary

    13 Governance Stages

    14 Info-Tech’s IT Governance Thought Model

    19 Info-Tech’s Approach

    23 Insight Summary

    30 Phase 1: Identify Your Governance Needs

    54 Phase 2: Select and Refine Your Governance Model

    76 Phase 3: Embed and Automate

    94 Summary of Accomplishment

    95 Additional Support

    97 Contributors

    98 Bibliography

    Make Your IT Governance Adaptable

    Governance isn't optional, so keep it simple and make it flexible.

    EXECUTIVE BRIEF

    Analyst Perspective

    Governance will always be part of the fabric of your organization. Make it adaptable so it doesn’t constrain your success.

    Photo of Valence Howden, Principal Research Director, Info-Tech Research Group

    Far too often, the purpose of information and technology (I&T) governance is misunderstood. Instead of being seen as a way to align the organization’s vision to its investment in information and technology, it has become so synonymous with compliance and control that even mentioning the word “governance” elicits a negative reaction.

    Success in modern digital organizations depends on their ability to adjust for velocity and uncertainty, requiring a dynamic and responsive approach to governance – one that is embedded and automated in your organization to enable new ways of working, innovation, and change.

    Evolutionary theory describes adaptability as the way an organism adjusts to fit a new environment, or changes to its existing environment, to survive. Applied to organizations, adaptable governance is critical to the ability to survive and succeed.

    If your governance doesn’t adjust to enable your changing business environment and customer needs, it will quickly become misaligned with your goals and drive you to failure.

    It is critical that people build an approach to governance that is effective and relevant today while building in adaptability to keep it relevant tomorrow.

    Valence Howden
    Principal Research Director, Info-Tech Research Group

    Executive Summary

    Your Challenge

    • People don’t understand the value of governance, seeing it as a hindrance to productivity and efficiency.
    • Governance is delegated to people and practices that don’t have the ability or authority to make decisions.
    • Decisions are made within committees that don’t meet frequently enough to support business velocity.
    • It is difficult to allocate time and resources to build or execute governance effectively

    Common Obstacles

    • You are unable to clearly communicate how governance adds value to your organization.
    • Your IT governance approach no longer aligns with or supports your organizational direction, goals, and work practices.
    • Governance is seen and performed as a bureaucratic control-based exercise.
    • Governance activities are not transparent.
    • The governance committee gets too deeply involved with project deep dives and daily management, derailing its effectiveness and ability to produce value.

    Info-Tech’s Approach

    • Use Info-Tech’s IT governance models to identify a base model similar to the way you are organized. Confirm your current and future placement in governance execution.
    • Adjust the model based on industry needs, your principles, regulatory requirements, and your future direction.
    • Identify where to embed or automate decision making and compliance and what is required to do so effectively.
    • Implement your governance model for success.

    Info-Tech Insight

    IT governance must be embedded and automated, where possible, to effectively meet the needs and velocity of digital organizations and modern practices and to drive success and value.

    What is governance?

    IT governance is a critical and embedded practice that ensures that information and technology investments, risks, and resources are aligned in the best interests of the organization and produce business value.

    Effective governance ensures that the right technology investments are made at the right time to support and enable your organization’s mission, vision, and goals.

    5 KEY OUTCOMES OF GOOD GOVERNANCE

    STRATEGIC ALIGNMENT

    Technology investments and portfolios are aligned with the organization's strategic objectives.

    RISK OPTIMIZATION

    Organizational risks are understood and addressed to minimize impact and optimize opportunities.

    VALUE DELIVERY

    IT investments and initiatives deliver their expected benefits.

    RESOURCE OPTIMIZATION

    Resources (people, finances, time) are appropriately allocated across the organization to optimal organizational benefit.

    PERFORMANCE MEASUREMENT

    The performance of technology investments is monitored and used to determine future courses of action and to confirm achievement of success.

    ‹–EVALUATE–DIRECT–MONITOR–›

    Why is this necessary?

    • Governance is not simply a committee or an activity that you perform at a specific point in time; it is a critical and continuously active practice that drives the success of your organization. It is part of your organization’s DNA and is just as unique, with some attributes common to all (IT governance elements), some specific to your family (industry refinements), and some specific to you (individual organization).
    • Your approach to governance needs to change over time in order to remain relevant and continue to enable value and success, but organizations rarely want to change governance once it’s in place.
    • To meet the speed and flow of practices like Lean, DevOps, and Agile, your IT governance needs to be done differently and become embedded into the way your organization works. You must adjust your governance model based on key moments of change – organizational triggers – to maintain the effectiveness of your model.

    Info-Tech Insight

    Build an optimal model quickly and implement the core elements using an iterative approach to ensure the changes provide the most value.

    The Technology Value Trinity

    Delivery of Business Value & Strategic Needs

    • DIGITAL & TECHNOLOGY STRATEGY
      The identification of objectives and initiatives necessary to achieve business goals.
    • IT OPERATING MODEL
      The model for how IT is organized to deliver on business needs and strategies.
    • INFORMATION & TECHNOLOGY GOVERNANCE
      The governance to ensure the organization and its customers get maximum value from the use of information and technology.

    All three elements of the Technology Value Trinity work in harmony to deliver business value and meet strategic needs. As one changes, the others need to change as well.

    • Digital and IT Strategy tells you what you need to achieve to be successful.
    • IT Operating Model and Organizational Design is the alignment of resources to deliver on your strategy and priorities.
    • Information & Technology Governance is the confirmation that IT’s goals and strategy align with the business’ strategy. It is the mechanism by which you continuously prioritize work to ensure that what you deliver is in line with the strategy. This oversight involves evaluating, directing, and monitoring the delivery of outcomes to ensure that the use of resources results in achieving the organization’s goals.

    Too often strategy, operating model and organizational design, and governance are considered separate practices. As a result, “strategic documents” end up being wish lists, and projects continue to be prioritized based on who shouts the loudest rather than on what is in the best interest of the organization.

    Where information & technology governance fits within an organization

    An infographic illustrating where Governance fits within an organization. The main section is titled 'Enterprise Governance and Strategy' and contains 'Value Outcomes', 'Mission and Vision', 'Goals and Objectives', and 'Guiding Principles'. These all feed into the highlighted 'Information & Technology Governance', which then contributes to 'IT Strategy', which lies outside the main section.

    I&T governance hasn’t achieved its purpose

    Governance is the means by which IT ensures that information and technology delivery and spend is aligned to business goals and delivers business outcomes. However, most CEOs continue to perceive IT as being poorly aligned to the business’ strategic goals, which indicates that governance is not implemented or executed properly.

    For I&T governance to be effective you need a clear understanding of the things that drive your organization and its success. This understanding becomes your guiding star, which is critical for effective governance. It also requires participation by all parts of the organization, not just IT.

    Info-Tech CIO/CEO Alignment Diagnostics (N=124)

    43% of CEOs believe that business goals are going unsupported by IT.

    60% of CEOs believe that improvement is required around IT’s understanding of business goals.

    80% of CIOs/CEOs are misaligned on the target role for IT.

    30% of business stakeholders are supporters (N=32,536) of their IT departments

    Common causes of poor governance

    Key causes of poor or misaligned governance

    1. Governance and its value to your organization is not well understood, often being confused or integrated with more granular management activities.
    2. Business executives fail to understand that IT governance is a function of the business and not the IT department.
    3. Poor past experiences have made “governance” a bad word in the organization. People see it as a constraint and barrier that must be circumvented to get work done.
    4. There is misalignment between accountability and authority throughout the organization, and the wrong people are involved in governance practices.
    5. There is an unwillingness to change a governance approach that has served the organization well in the past, leading to challenges when the organization starts to change practices and speed of delivery.
    6. There is a lack of data and data-related capabilities required to support good decision making and the automation of governance decisions.
    7. The goals and strategy of the organization are not known or understood, leaving nothing for IT governance to orient around.

    Key symptoms of ineffective governance committees

    1. No actions or decisions are generated. The committee produces no value and makes no decisions after it meets. The lack of value output makes the usefulness of the committee questionable.
    2. Resources are overallocated. There is a lack of clear understanding of capacity and value in work to be done, leading to consistent underestimation of required resources and poor resource allocation.
    3. Decisions are changed outside of committee. Decisions made or initiatives approved by the committee are later changed when the proper decision makers are involved or the right information becomes available.
    4. Governance decisions conflict with organizational direction. This shows an obvious lack of alignment and behavioral disconnect that work against organizational success. It is often due to not accounting for where power really exists within the structure.
    5. Consistently poor outcomes are produced from governance direction. Committee members’ lack of business acumen, relevant data, or understanding of organizational goals results in decisions that fail to drive successful measured outcomes.

    Mature your governance by transitioning from ad hoc to automated

    Organizations should look to progress in their governance stages. Ad hoc and controlled governance practices tend to be more rigid, making these a poor fit for organizations requiring higher velocity delivery or using more agile and adaptive practices.

    The goal as you progress through these stages is to delegate governance and empower teams based on your fit and culture, enabling teams where needed to make optimal decisions in real time, ensuring that they are aligned with the best interests of the organization.

    Automate governance for optimal velocity while mitigating risks and driving value.

    This puts your organization in the best position to be adaptive, able to react effectively to volatility and uncertainty.

    A graph illustrating the transition from Ad Hoc to Automated. The y-axis is 'Process Integration' and x-axis is 'Trust & Empowerment'. 'Ad Hoc: Inconsistent Decision Making' lies close to the origin, ranking low on both axes' values. 'Controlled: Authoritarian, Highly Structured' ranks slightly higher on both axes. 'Agile: Distributed & Empowered' ranks 2nd highest on both axes. 'Automated: High Velocity, Embedded & Flexible' ranks highest on both axes.

    Stages of governance

    Adaptive
    Data-Centric


    ˆ


    ˆ


    ˆ


    ˆ


    ˆ
    Traditional
    (People- and Document-Centric)

    4

    Automated Governance
    • Entrenched into organizational processes and product/service design
    • Empowered and fully delegated to maintain fit and drive organizational success and survival

    3

    Agile Governance
    • Flexible enough to support different needs in the organization and respond quickly to change
    • Driven by principles and delegated throughout the company

    2

    Controlled Governance
    • Focused on compliance and hierarchy-based authority
    • Levels of authority defined and often driven by regulatory requirements

    1

    Ad Hoc Governance
    • Not well defined or understood within the organization
    • Occurs out of necessity but often not done by the right people or bodies

    Make Governance Adaptable and Automated to Drive Success and Value

    Governance adaptiveness ensures the success of digital organizations and modern practice implementation.

    THE PROBLEM

    • The wrong people are making decisions.
    • Organizations don't understand what governance is or why it's done.
    • Governance scope and design is a bad fit, damaging the organization.
    • People think governance is optional.

    THE SOLUTION

    ESTABLISH YOUR GUIDING PRINCIPLES

    Define and establish the guiding principle that drive your organization toward success.

    • Mission & Vision
    • Business Goals & Success Criteria
    • Operating Model & Work Practices
    • Governance Scope
    • Principles
    SELECT AND REFINE YOUR MODEL

    Use Info-Tech's IT Governance Models to identify a base model similar to the way you are organized. Confirm your current and future placement in governance execution.

    IDENTIFY MODEL UPDATE TRIGGERS

    Adjust the model based on industry needs, your principles, regulatory requirements, and future direction.

    • Principles
      Select principles that allow the organization to be adaptive while still ensuring the governance continues to stay on course with pursuing its guiding star.
    • Responsibilities
      Decide on the governance responsibilities related to Oversight Level, Strategic Alignment, Value Delivery, Risk Optimization, Resource Optimization, and Performance Management.
    • Structure
      Determine at which structured level governance is appropriate: Enterprise, Strategic, Tactical, or Operational.
    • Processes
      Establish processes that will enable governance to occur such as: Embed the processes required for successful governance.
    • Membership
      Identify the Responsibility & Accountability of those who should be involved in governance processes, policies, guidelines, and responsibilities.
    • Policies
      Confirm any governing policies that need to be adhered to and considered to manage risk.
    DETERMINE AUTOMATION OPTIONS AND DECISION RULES

    Identify where to embed or automate decision making and compliance and what is required to do so effectively.

    STAGES OF GOVERNANCE

      Traditional (People- and document-centric)
    1. AD HOC GOVERNANCE
      Governance that is not well defined or understood within the organization. It occurs out of necessity but often not by the right people or bodies.
    2. CONTROLLED GOVERNANCE
      Governance focused on compliance and hierarchy-based, authority-driven control of decisions. Levels of Authority are defined and often driven by regulatory requirements.
    3. Adaptive (Data Centric)
    4. AGILE GOVERNANCE
      Governance that is flexible to support different needs and quick responses in the organization. Driven by principles and delegated throughout the company.
    5. AUTOMATED GOVERNANCE
      Governance that is entrenched and automated into the organizational processes and product/service design. Empowered and fully delegated governance to maintain fit and drive organizational success and survival.

    KEY INSIGHT

    Governance must actively adapt to changes in your organization, environment, and practices or it will drive you to failure.

    Developing governance principles

    Governance principles support the move from controlled to automated governance by providing guardrails that guide your decisions. They provide the ethical boundaries and cultural perspectives that contextualize your decisions and keep you in line with organizational values. Determining principles are global in nature.

    CONTROLLED CHANGE ACTIONS AND RATIONALE AUTOMATED
    Disentangle governance and management Move from governance focused on evaluating, directing, and monitoring strategic decisions around information and technology toward defining and automating rules and principles for decision making into processes and practices, empowering the organization and driving adaptiveness. Delegate and empower
    Govern toward value Move from identifying the organization’s mission, goals, and key drivers toward orienting IT to align with those value outcomes and embedding value outcomes into design and delivery practices. Deliver to defined outcomes
    Make risk-informed decisions Move from governance bodies using risk information to manually make informed decisions based on their defined risk tolerance toward having risk information and attestation baked into decision making across all aspects and layers of the IT organization – from design to sustainment. Embed risk decision making into processes and practices
    Measure to drive improvement Move from static lagging metrics that validate that the work being done is meeting the organization’s needs and guide future decision making toward automated governance with more transparency driven by data-based decision making and real-time data insights. Trust through real-time reporting
    Enforce standards and behavior Move from enforcing standards and behavior and managing exceptions to ensure that there are consistent outcomes and quality toward automating standards and behavioral policies and embedding adherence and changes in behavior into the organization’s natural way of working. Automate standards through automated decision rules, verification, and validation

    Find your guiding star

    MISSION AND VISION –› GOALS AND OBJECTIVES –› GUIDING PRINCIPLES –›

    VALUE

    Why your organization exists and what value it aims to provide. The purpose you build a strategy to achieve. What your organization needs be successful at to fulfill its mission. Key propositions and guardrails that define and guide expected organizational behavior and beliefs.

    Your mission and vision define your goals and objectives. These are reinforced by your guiding principles, including ethical considerations, your culture, and expected behaviors. They provide the boundaries and guardrails for enabling adaptive governance, ensuring you continue to move in the right direction for organizational success.

    To paraphrase Lewis Carroll, “If you don't know where you want to get to, it doesn't much matter which way you go.” Once you know what matters, where value resides, and which considerations are necessary to make decisions, you have consistent directional alignment that allows you to delegate empowered governance throughout the organization, taking you to the places you want to go.

    Understand governance versus management

    Don’t blur the lines between governance and management; each has a unique role to play. Confusing them results in wasted time and confusion around ownership.

    Governance

    I&T governance defines WHAT should be done and sets direction through prioritization and decision making, monitoring overall IT performance.

    Governance aligns with the mission and vision of the organization to guide IT.

    A cycle of processes split into two halves, 'Governance Processes' and 'Management Processes'. Beginning on the Management side, the processes are 'Plan', 'Build', 'Run', 'Monitor', then to the Governance side, 'Evaluate', 'Direct', 'Monitor', and back to the beginning.

    Management

    Management focuses on HOW to do things to achieve the WHAT. It is responsible for executing on, operating, and monitoring activities as determined by I&T governance.

    Management makes decisions for implementation based on governance direction.

    Data is critical to automating governance

    Documents and subjective/non-transparent decisions do not create sufficient structure to allow for the true automation of governance. Data related to decisions and aggregated risk allow you to define decision logic and rules and algorithmically embed them into your organization.

    People- and Document-Centric

    Governance drives activities through specific actors (individuals/committees) and unstructured data in processes and documents that are manually executed, assessed, and revised. There are often constraints caused by gaps or lack of adequate and integrated information in support of good decisions.

    Data-Centric

    Governance actors provide principles, parameters, and decision logic that enable the creation of code, rulesets, and algorithms that leverage organizational data. Attestation is automatic – validated and managed within the process, product, or service.

    Info-Tech’s Approach

    Define your context and build your model

    ESTABLISH YOUR GUIDING PRINCIPLES

    Define and establish the guiding principle that drive your organization toward success.

    • Mission & Vision
    • Business Goals & Success Criteria
    • Operating Model & Work Practices
    • Governance Scope
    • Principles
    SELECT AND REFINE YOUR MODEL

    Use Info-Tech's IT Governance Models to identify a base model similar to the way you are organized. Confirm your current and future placement in governance execution.

    MODEL UPDATE TRIGGERS

    Adjust the model based on industry needs, your principles, regulatory requirements, and future direction.

    • Principles
      Select principles that allow the organization to be adaptive while still ensuring the governance continues to stay on course with pursuing its guiding star.
    • Responsibilities
      Decide on the governance responsibilities related to Oversight Level, Strategic Alignment, Value Delivery, Risk Optimization, Resource Optimization, and Performance Management.
    • Structure
      Determine at which structured level governance is appropriate: Enterprise, Strategic, Tactical, or Operational.
    • Processes
      Establish processes that will enable governance to occur such as: Embed the processes required for successful governance.
    • Membership
      Identify the Responsibility & Accountability of those who should be involved in governance processes, policies, guidelines, and responsibilities.
    • Policies
      Confirm any governing policies that need to be adhered to and considered to manage risk.
    AUTOMATION OPTIONS AND DECISION RULES

    Identify where to embed or automate decision making and compliance and what is required to do so effectively.

    The Info-Tech Difference

    Define your context and build your model

    1. Quickly identify the organizational needs driving governance and your guiding star.
    2. Select and refine a base governance model based on our templates.
    3. Define and document the key changes in your organization that will trigger a need to update or revise your governance.
    4. Determine where you might be able to automate aspects of your governance.
    5. Design your decision rules where appropriate to support automated and adaptive governance.

    How to use this research

    Where are you in your governance optimization journey?

    MY GOVERNANCE IS AD HOC AND WE’RE STARTING FROM SCRATCH I NEED TO BUILD A NEW GOVERNANCE STRUCTURE OUR GOVERNANCE APPROACH IS INEFFECTIVE AND NEEDS IMPROVEMENT I NEED TO LOOK AT OPTIONS FOR AUTOMATING GOVERNANCE PRACTICES
    Step 1.1: Define Your Governance Context Step 1.2: Structure Your IT Governance Phase 2: Select and Refine Your Model Phase 3: Embed and Automate

    IT governance is about ensuring that the investment decisions made around information and technology drive the optimal organizational value, not about governing the IT department.

    In this section we will clarify your organizational context for governance and define your guiding star to orient your governance design and inform your structure.

    There is no need to start from scratch! Start with Info-Tech’s best-practice IT governance models and customize them based on your organizational context.

    The research in this section will help you to select the right base model to work from and provide guidance on how to refine it.

    Governance practices eventually stop being a good fit for a changing organization, and things that worked before become bottlenecks.

    Governing roles and committees don’t adjust well, don’t have consistent practices, and lack the right information to make good decisions.

    The research in this section will help you improve and realign your governance practices.

    Once your governance is controlled and optimized you are ready to investigate opportunities to automate.

    This phase of the blueprint will help you determine where it’s feasible to automate and embed governance, understand key governance automation practices, and develop governing business rules to move your journey forward.

    Related Research:

    If you are looking for details on specific associated practices, please see our related research:

    1. I need to establish data governance.
    2. I need to manage my project portfolio, from intake to confirmation of value.
    3. I need better risk information to support decision making.
    4. I need to ensure I am getting the expected outcomes and benefits from IT spend.
    5. I need to prioritize my product backlog or service portfolio.

    Info-Tech’s methodology for building and embedding adaptive governance

    1. Identify Your Governance Needs 2. Select and Refine Your Governance Model 3. Embed and Automate
    Phase Steps
    1. Confirm Mission, Vision, and Goals
    2. Define Scope and Principles
    3. Adjust for Culture and Finalize Context
    1. Select and Refine Your Governance Model
    2. Identify and Document Your Governance Triggers
    3. Build Your Implementation Plan
    1. Identify Decisions to Embed and Automate
    2. Plan Validation and Verification
    3. Update Implementation Plan
    Phase Outcomes
    • Governance context, guiding star, and principles
    • Completed governance model with associated decisions and policies
    • Implementation plan
    • List of automation options
    • Decision logic, rules, and rulesets
    • Validation and verification approach
    • Finalized implementation plan

    Insight summary

    Value

    To remain valuable, I&T governance must actively adapt to changes in your organization, environment, and practices, or it will drive you to failure instead of success.

    Focus

    I&T governance does not focus on the IT department. Rather, its intent is to ensure your organization makes sound decisions around investment in and use of information and technology.

    Maturity

    Your governance approach progresses in stages from ad hoc to automated as your organization matures. Your stage depends on your organizational needs and ways of working.

    Good governance

    Good governance does not equate to control and does not stifle innovation.

    Automation

    Automating governance must be done in stages, based on your capabilities, level of maturity, and amount of usable data.

    Strategy

    Establish the least amount of governance required to allow you to achieve your goals.

    Guiding star

    If you don’t establish a guiding star to align the different stakeholders in your organization, governance practices will create conflict and confusion.

    Blueprint deliverables

    Each step of this blueprint is accompanied by supporting deliverables to help you accomplish your goals:

    Key Deliverable:
    Governance Framework Model

    The governance framework model provides the design of your new governance model and the organizational context to retain stakeholder alignment and organizational satisfaction with governance.

    The model includes the structures, practices, and responsibilities to drive effective governance in your organization.

    Sample of the key blueprint deliverable 'Governance Framework Model'.

    Governance Implementation Plan

    This roadmap lays out the changes required to implement the governance model, the cultural items that need to be addressed, and anticipated timing.

    Sample of the blueprint deliverable 'Governance Implementation Plan'.

    Governance Committee Charters

    Develop a detail governance charter or term of reference for each governing body. Outline the mandate, responsibilities, membership, process, and associated policies for each.

    Sample of the blueprint deliverable 'Governance Committee Charters'.

    Blueprint benefits

    IT Benefits

    • Stronger, traceable alignment of IT decisions and initiatives to business needs.
    • Improved ability for IT to meet the changing demands and velocity of the business.
    • Better support and enablement of innovation – removing constraints and barriers.
    • Optimized governance that supports and enables modern work practices.
    • Increased value generation from IT initiatives and optimal use of IT resources.
    • Designed adaptability to ensure you remain in alignment as your business and IT environments change.

    Business Benefits

    • Clear transparent focus of IT initiatives on generating strategic business value.
    • Improved ability to measure the value and contribution of IT to business goals.
    • Alignment and integration of business/IT strategy.
    • Optimized development and use of IT capabilities to meet business needs.
    • Improved integration with corporate/enterprise governance.

    Executive Brief Case Study

    INDUSTRY Manufacturing
    SOURCE Info-Tech analyst experience

    Improving the governance approach and delegating decision making to support a change in business operation

    Challenge

    The large, multi-national organization has locations across the world but has two primary headquarters, in Europe and the United States.

    Market shifts drove an organizational shift in strategy, leading to a change in operating models, a product focus, and new work approaches across the organization.

    Much of the implementation and execution was done in isolation, and effectiveness was slowed by poor integration and conflicting activities that worked against each other.

    The product owner role was not well defined.

    Solution

    After reviewing the organization’s challenges and governance approach, we redefined and realigned its organizational and regional goals and identified outcomes that needed to be driven into their strategies.

    We also reviewed their span of control and integration requirements and properly defined decisions that could be made regionally versus globally, so that decisions could be made to support new work practices.

    We defined the product and service owner roles and the decisions each needed to make.

    Results

    We saw an improvement in the alignment of organizational activities and the right people and bodies making decisions.

    Work and practices were aimed at the same key outcomes and alignment between teams toward organizational goal improved.

    Within one year, the success rate of the organization’s initiatives increased by 22%, and the percentage of product-related decisions made by product owners increased by 50%.

    Info-Tech offers various levels of support to best suit your needs

    DIY Toolkit

    Guided Implementation

    Workshop

    Consulting

    "Our team has already made this critical project a priority, and we have the time and capability, but some guidance along the way would be helpful." "Our team knows that we need to fix a process, but we need assistance to determine where to focus. Some check-ins along the way would help keep us on track." "We need to hit the ground running and get this project kicked off immediately. Our team has the ability to take this over once we get a framework and strategy in place." "Our team does not have the time or the knowledge to take this project on. We need assistance through the entirety of this project."

    Diagnostics and consistent frameworks used throughout all four options

    Guided Implementation

    A Guided Implementation (GI) is a series of calls with an Info-Tech analyst to help implement our best practices in your organization.

    A typical GI is between 5 and 8 calls over the course of 2 to 3 months.

    What does a typical GI on this topic look like?

      Phase 1: Identify Your Governance Needs

    • Call #1: Confirm your organization’s mission and vision and review your strategy and goals.
    • Call #2: Identify considerations and governance needs. Develop your guiding star and governing principles.
    • Phase 2: Select and Refine Your Model

    • Call #3: Select your base model and optimize it to meet your governance needs.
    • Call #4: Define your adjustment triggers and develop your implementation plan.
    • Phase 3: Embed and Automate

    • Call #5: Identify decisions and standards you can automate and where to embed them.
    • Call #6: Confirm levels of authority and data requirements. Establish your approach and update the implementation plan.

    Workshop Overview

    Contact your account representative for more information.
    workshops@infotech.com1-888-670-8889

    Session 1 Session 2 Session 3 Session 4 Session 5
    Activities
    Develop Your Guiding Star

    1.1 Confirm mission, vision, and goals

    1.2 Define scope and principles

    1.3 Adjust for culture and finalize context

    Define the Governance Model

    2.1 Select and refine governance model

    2.2 Confirm and adjust the structure

    2.3 Review and adapt governance responsibilities and activities

    2.4 Validate governance mandates and membership

    Build Governance Process and Policy

    3.1 Update your governance process

    3.2 Align policies to mandate

    3.3 Adjust and confirm your governance model

    3.4 Identify and document your update triggers

    3.5 Embed triggers into review cycle

    Embed and Automate Governance

    4.1 Identify decisions and standards to automate

    4.2 Plan verification and validation approach

    4.3 Build implementation plan

    4.4 Develop communication strategy and messaging

    Next Steps and Wrap-Up

    5.1 Complete in-progress outputs from previous four sessions

    5.2 Set up review time for workshop outputs and to discuss next steps

    Outcomes
    1. Governance context and goals
    2. Governance principles
    1. IT governance model and adjustment triggers
    2. IT governance structure, responsibilities, membership, and cadence
    3. Governance committee charters
    1. IT governance process and information flow
    2. IT governance policies
    3. Finalized governance model
    1. Selected automation options, decision logic, and business rules
    2. Implementation and communication plan
    1. Governance context and principles
    2. Finalized governance model and charters
    3. Finalized implementation plan

    Make Your IT Governance Adaptable

    Phase 1

    Identify your Governance Needs

    Phase 1

    • 1.1 Define Your Guiding Star
    • 1.2 Define Scope and Principles
    • 1.3 Adjust for Culture and Finalize Context

    Phase 2

    • 2.1 Choose and Adapt Your Model
    • 2.2. Identify and Document Your Governance Triggers
    • 2.3 Build Your Implementation Approach

    Phase 3

    • 3.1 Identify Decisions to Embed and Automate
    • 3.2 Plan Validation and Verification
    • 3.3 Update Implementation Plan

    This phase will walk you through the following activities:

    Identify the organization’s goals, mission, and vision that will guide governance.

    Define the scope of your governance model and the principles that will guide how it works.

    Account for organizational attitudes, behaviors, and culture related to governance and finalize your context.

    This phase involves the following participants:

    • Senior IT leadership
    • Governance leads

    Step 1.1

    Define Your Guiding Star

    Activities
    • 1.1.1 Document and interpret your strategy, mission, and vision
    • 1.1.2 Document and interpret the business and IT goals and outcomes
    • 1.1.3 Identify your operating model and work processes

    This step will walk you through the following activities:

    Review your business and IT strategy, mission, and vision to ensure understanding of organizational direction.

    Identify the business and IT goals that governance needs to align.

    Confirm your operating model and any work practices that need to be accounted for in your model.

    This step involves the following participants:

    • Senior IT leadership
    • Governance leads

    Outcomes of this step

    Identified guiding star outcomes to align governance outcomes with

    Defined operating model type and work style that impact governance design

    Identify Your Governance Needs

    Step 1.1 – Define your Guiding Star Step 1.2 – Define Scope and Principles Step 1.3 – Adjust for Culture and Finalize Context

    Govern by intent

    Find the balance for your designed governance approach

    Organic governance occurs during the formation of an organization and shifts with challenges, but it is rarely transparent and understood. It changes your culture in uncontrolled ways. Intentional governance is triggered by changes in organizational needs, working approaches, goals, and structures. It is deliberate and changes your culture to enable success.
    Stock photo of a weight scale.

    Info-Tech Insight

    Your approach to governance needs to be designed, even if your execution of governance is adaptable and delegated.

    What is your guiding star?

    Your guiding star is a combination of your organization’s mission, vision, and strategy and the goals that have been defined to meet them.

    It provides you with a consistent focal point around which I&T-related activities and projects orbit, like planets around a star.

    It generates the gravity that governance uses to keep things from straying too far away from the goal of achieving relevant value.

    1. Mission & Vision
    2. Business Goals & Success Criteria
    3. Operating Model & Work Practices
    4. Governance Scope
    5. Principles

    1.1.1 Document and interpret your strategy, mission, and vision

    30 minutes

    Input: Business strategy, IT strategy, Mission and vision statements

    Output: Updated Governance Workbook, Documented strategic outcomes and organizational aims that governance needs to achieve

    Materials: Whiteboard/flip charts, Governance Workbook

    Participants: IT senior leadership

    1. Gather your available business, digital, and IT strategy, mission, and vision information and document everything in your Governance Workbook. It’s ok if you don’t have all of it.
    2. Review and your mission and vision as a group. Discuss and document key points, including:
      • Which activities do you perform as an organization that embody your vision?
      • What key decisions and behaviors are required to ensure that your mission and vision are achievable?
      • What do you require from leadership to enable you to govern effectively?
      • What are the implications of the mission and vision on how the organization needs to work? What are the implications on decisions around opportunities and risks?

    Download the Governance Workbook

    1.1.2 Document and interpret the business and IT goals and outcomes

    60 minutes

    Input: Business strategy, Business and IT goals and related initiatives

    Output: Required success outcomes for goals, Links between IT and business goals that governance needs to align

    Materials: Whiteboard/flip charts

    Participants: IT senior leadership

    1. Document the business and IT goals that have been created to achieve the mission and vision.
    2. Discuss if there are any gaps between the goals and the mission and vision. Ask yourself – if we accomplish these goals will we have successfully achieved the mission?
    3. For each goal, define what successful achievement of the goal looks like. Starting with one goal or objective, ask:
      • How would I know I am on the right path and how will I know I have gotten there?
      • How would I know if I am not on the right path and what does a bad result look like?
    4. Document your success criteria.
    5. Brainstorm some examples of decisions that support or constrain the achievement of your goals.
    6. Repeat this exercise for your remaining goals.
    7. As a group, map IT goals to business goals.

    What is your operating model and why is it important?

    An IT operating model is a visual representation of the way your IT organization needs to be designed and the capabilities it requires to deliver on the business mission, strategic objectives, and technological ambitions.

    The model is critical in the optimization and alignment of the IT organization’s structure in order to deliver the capabilities required to achieve business goals. It is a key determinant of how governance needs to be designed and where it is implemented.

    Little visualizations of different operating models: 'Centralized', 'Decentralized', and 'Hybrid'.

    1.1.3 Identify your operating model and work practices

    60 minutes

    Input: Organizational structure, Operating model (if available)

    Output: Confirmed operating approach, Defined work practices

    Materials: Whiteboard/flip charts

    Participants: IT senior leadership

    1. Identify the way your organization functions:
      • How do we currently operate? Are we centralized, decentralized or a hybrid? Are we focused on delivering products and services? Do we provide service ourselves or do we use vendors for delivery?
      • Can we achieve our mission, goals, and strategies, if we continue to operate this way? What would we have to change in how we operate to be successful in the future?
    2. Identify your governance needs. Do we need to be more structured or more flexible to support our future ways of working?
      • If you operate in a more traditional way, consider whether you are implementing or moving toward more modern practices (e.g. Agile, DevOps, enterprise service management). Do you need to make more frequent but lower-risk decisions?
      • Is your organization ready to delegate governance culturally and in terms of business understanding? Is there enough available information to support adaptive decisions and actions?
    3. Document your operating style, expected changes in work style, and cultural readiness. You will need to consider the implications on design.

    Step 1.2

    Define Scope and Principles

    Activities
    • 1.2.1 Determine the proper scope for your governance
    • 1.2.2 Confirm your determining governing principles
    • 1.2.3 Develop your specific governing principles

    This step will walk you through the following activities:

    Identify what is included and excluded within the scope of your governance.

    Develop the determining and specific principles that provide guardrails for governance activities and decisions.

    This step involves the following participants:

    • Senior IT leadership
    • Governance leads

    Outcomes of this step

    Documented governance scope and principles to apply

    Identify Your Governance Needs

    Step 1.1 – Define your Guiding Star Step 1.2 – Define Scope and Principles Step 1.3 – Adjust for Culture and Finalize Context

    Define the context for governance

    Based on the goals and principles you defined and the operating model you selected, confirm where oversight will be necessary and at what level. Focus on the necessity to expedite and clear barriers to the achievement of goals and on the ownership of risks and compliance. Some key considerations:

    • Where in the organization will you need to decide on work that needs to be done?
    • What type of work will you need to do?
    • In what areas could there be conflicts in prioritization/resource allocation to address?
    • Who is accountable for risks to the organization and its objectives?
    • Where are your regional or business-unit-specific concerns that require focused local attention?
    • Are we using more agile, rapid delivery methods to produce work?

    Understand your governance scope

    Your governance scope helps you define the boundaries of what your governance model and practices will cover. This includes key characteristics of your organization that impact what governance needs to address.

    Sample Considerations

    • Organizational Span
      • The geographical area the organization operates within. Regional laws and requirements will affect governance delegation and standards/policy development.
    • Level of Regulation
      • Higher levels of regulation create more standards and controls for risk and compliance, impacting how authority can be delegated or automated.
    • Sourcing Model
      • Changing technology sourcing introduces additional vendor governance requirements and may impact compliance and audit.
    • Risk Posture
      • The appetite for risk organizationally, and in pockets, impacts the level of uncertainty you are willing to work within and impact decision-making authority positioning.
    • Size
      • The size of your organization impacts the approach to governance, practice implementation, and delegation of authority.
    • What Is Working Today?
      • Which elements of your current governance approach should be retained, and what are the biggest pain points that need to be addressed?
    (Source: COBIT 2019)

    1.2.1 Determine the proper scope for your governance

    60 minutes

    Input: Context information from Activity 1.1, Scoping areas

    Output: Defined scope and span of control

    Materials: Whiteboard/flip charts

    Participants: IT senior leadership

    1. Determine the scope/span of control required for your governance by:
      • Reviewing your key IT capabilities. Identify the ones where the responsibilities and decisions require oversight to ensure they meet the needs of the organization.
      • Identify what works well or poorly in your current governance approach.
      • Discuss and document the level and type of knowledge and business understanding required.
      • Identify and document any regulations, standards, or laws that apply to your organization/industry and how broadly they have to be applied.
      • Identify the organization’s risk appetite, where known, and areas where acceptable thresholds of risk have been defined. Where are key risk and opportunity decisions made? Who owns risk in your organization?
      • Identify and document the perceived role of the IT group in your organization (e.g. support, innovator, partner) and sourcing model (e.g. insource, outsource).
      • Is there sufficient information and data available in your organization to support effective decision making?

    How should your governance be structured?

    Organizations often have too many governance bodies, creating friction without value. Where that isn’t the case, the bodies are often inefficient, with gaps or overlaps in accountability and authority. Structure your governance to optimize its effectiveness, designing with the intent to have the fewest number of governing bodies to be effective, but no less than is necessary.

    Start with your operating model.

    • Understand what’s different about your governance based on whether your organization in centralized, distributed, or a different model (e.g. hybrid, product).
    • Identify and include governance structures that are mandatory due to regulation or industry.
    • Based on your context, identify how many of your governance activities should be performed together.

    Determine whether your governance should be controlled or adaptive.

    • Do you have the capability to distribute governance and is your organization empowered enough culturally?
    • Do you have sufficient standards and data to leverage? Do you have the tools and capabilities?
    • Identify governance structures that are required due to regulation or industry.

    Info-Tech Insight

    Your approach to governance needs to be designed and structured, even if your execution of governance is adaptable and delegated.

    Identify and Refine your Principles

    Confirm your defining principles based on your selection of controlled or adaptive governance. Create specific principles to clarify boundaries or provide specific guidance for teams within the organization.

    Controlled Adaptive
    Disentangle governance and management Delegate and empower
    Govern toward value Deliver to defined outcomes
    Make risk-informed decisions Embed risk into decision making
    Measure to drive improvement Trust though real-time reporting
    Enforce standards and behavior Automate decision making though established standards

    Determining Principle: Delegate and empower.

    Specific Principle: Decisions should be made at the lowest reasonable level of the organization with clarity.

    Rationale: To govern effectively with the velocity required to address business needs, governance needs to be executed deeper into the organization and organizational goals need to be clearly understood everywhere.

    Implication: Decision making needs to be delegated throughout the organization, so information and data requirements need to be identified, decision-making approach and principles need to be shared, and authority needs to be delegated clearly.

    1.2.2 Confirm your determining governance principles

    30-45 minutes

    Input: Governance Framework Model– Governance Principles

    Output: Governance workbook - Finalized list of determining principles

    Materials: Whiteboard/flip charts, Governance Workbook

    Participants: IT senior leadership

    1. Review the IT governance principles in your Governance Workbook.
    2. Within your IT senior leadership team (or IT governance working group) assign one or two principles to teams of two to three participants. Have each team identify what this would mean for your organization. Answering the questions:
      • In what ways do our current governance practices support this?
      • What are some examples of changes that would need to be made to make this a reality?
      • How would applying this principle improve your governance?
    3. Have each team present their results and compile the findings and implications in the Governance Workbook to use for future communication of the change.

    Specific governing principles

    Specific governing principles are refined principles derived from a determining principle, when additional specificity and detail is necessary. It allows you to define an approach for specific behaviors and activities. Multiple specific principles may underpin the determining one.

    A visualization of a staircase with stairs labelled, bottom to top, 'Determining Principle', 'Rationale', 'Implications', 'Specific Principles'.

    Specific Principles – Related principles that may be required to ensure the implications of the determining principal are addressed within the organization. They may be specific to individual areas and may be addressed in policies.

    Implications – The implications of this principle on the organization, specific to how and where governance is executed and the level of information and authority that would be necessary.

    Rationale – The reason(s) driving the determining principle.

    Determining Principle – A core overarching principle – a defining aspect of your governance model.

    1.2.3 Develop your specific governing principles

    30 minutes

    Input: Updated determining principles

    Output: List of specific principles linked to determining principles

    Materials: Whiteboard/flip charts, Governance Workbook

    Participants: IT senior leadership

    1. Confirm the determining principles for your governance model based on your previous discussions.
    2. Identify where to apply the principles. This is based on:
      1. Your governance scope (how much is within your span of control)
      2. The amount of data you have available
      3. Your cultural readiness for delegation
    3. Create specific principles to support the determining principles:
      1. Document the rationale driving the determining principles.
      2. Identify the implications.
      3. Create specific principles that will support the success in achieving the goals of each determining principle.
    4. Document all information on the “Governance guiding star” slide in the Governance Workbook.

    Download the Governance Workbook

    Step 1.3

    Adjust for Culture and Finalize Context

    Activities
    • 1.3.1 Identify and address the impact of attitude, behavior, and culture
    • 1.3.2 Finalize your context

    This step will walk you through the following activities:

    Identify your organizational attitude, behavior, and culture related to governance.

    Identify positives that can be leveraged and develop means to address negatives.

    Finalize the context that your model will leverage and align to.

    This step involves the following participants:

    • Senior IT leadership
    • Governance leads

    Outcomes of this step

    Downloaded tool ready to select the base governance model for your organization

    Identify Your Governance Needs

    Step 1.1 – Define your Guiding Star Step 1.2 – Define Scope and Principles Step 1.3 – Adjust for Culture and Finalize Context

    Understanding attitude, behavior, and culture

    A

    ttitude

    What people think and feel. It can be seen in their demeanor and how they react to change initiatives, colleagues, and users. This manifests in the belief that governance is a constraint that needs to be avoided or ignored – often with unintended consequences.

    A stock photo of a lightbulb over a person's head and a blackboard behind them reading 'New Mindset - data-verified= New Results'.">

    Any form of organizational change involves adjusting people’s attitudes to create buy-in and commitment.

    You need to identify and address attitudes that can lead to negative behaviors and actions or that are counter-productive.

    Understanding attitude, behavior, and culture

    B

    ehavior

    What people do. This is influenced by attitude and the culture of the organization. In governance, this manifests as people’s willingness to be governed, who pushes back, and who tries to bypass it.

    A stock photo of someone walking up a set of stairs into the distant sunlight.

    To implement change within IT, especially at a tactical and strategic level, organizational behavior needs to change.

    This is relevant because people gravitate toward stability and will resist change in an active or passive way unless you can sell the need, value, and benefit of changing their behavior and way of working.

    Understanding attitude, behavior, and culture

    C

    ulture

    The accepted and understood ways of working in an organization. The values and standards that people find normal and what would be tacitly identified to new resources. In governance terms, this is how decisions are really made and where responsibility really exists rather than what is identified formally.

    A stock photo of a compass pointing to 'VALUES'.

    The impact of the organizational or corporate “attitude” on employee behavior and attitude is often not fully understood.

    Culture is an invisible element, which makes it difficult to identify, but it has a strong impact and must be addressed to successfully embed governance models. In the case of automating governance, cultural readiness for automation is a critical success factor.

    1.3.1 Identify and address the impact of attitude, behavior, and culture

    45 minutes

    Input: Senior leadership knowledge

    Output: Updated Governance Workbook

    Materials: Governance Workbook

    Participants: IT senior leadership

    1. Break into three groups. Each group will discuss and document the positive and negative aspects of one of attitude, behavior, or culture related to governance in your organization.
    2. Each group will present and explain their list to the group.
    3. Add any additional suggestions in each area that are identified by the other groups.
    4. Identify the positive elements of attitude, behavior, and culture that would help with changing or implementing your updated governance model.
    5. Identify any challenges that will need to be addressed for the change to be successful.
    6. As a group, brainstorm some mitigations or solutions to these challenges. Document them in the Governance Workbook to be incorporated into the implementation plan.

    Download the Governance Workbook

    Attitude, behavior, and culture

    Evaluate the organization across the three contexts. The positive items represent opportunities for leveraging these characteristics with the implementation of the governance model, while the negative items must be considered and/or mitigated.

    Attitude Behavior Culture
    Positive
    Negative
    Mitigation

    1.3.2 Finalize your governance context

    30 minutes

    Input: Documented governance principles and scope from previous exercises

    Output: Finalized governance context in the Governance Workbook

    Materials: Whiteboard/flip charts, Governance Workbook

    Participants: IT senior leadership

    1. Use the information that has been gathered throughout this section to update and finalize your IT governance context.
    2. Document it in your Governance Workbook.

    Download the Governance Workbook

    Make Your IT Governance Adaptable

    Phase 2

    Select and Refine Your Governance Model

    Phase 1

    • 1.1 Define Your Guiding Star
    • 1.2 Define Scope and Principles
    • 1.3 Adjust for Culture and Finalize Context

    Phase 2

    • 2.1 Choose and Adapt Your Model
    • 2.2. Identify and Document Your Governance Triggers
    • 2.3 Build Your Implementation Approach

    Phase 3

    • 3.1 Identify Decisions to Embed and Automate
    • 3.2 Plan Validation and Verification
    • 3.3 Update Implementation Plan

    This phase will walk you through the following activities:

    Select a base governance model and refine it to suit your organization.

    Identify scenarios and changes that will trigger updates to your governance model.

    Build your implementation plan.

    This phase involves the following participants:

    • Senior IT leadership
    • Governance resources

    Step 2.1

    Choose and Adapt Your Model

    Activities
    • 2.1.1 Choose your base governance model
    • 2.1.2 Confirm and adjust the structure of your model
    • 2.1.3 Define the governance responsibilities
    • 2.1.4 Validate the governance mandates and membership
    • 2.1.5 Update your committee processes
    • 2.1.6 Adjust your associated policies
    • 2.1.7 Adjust and confirm your governance model

    This step will walk you through the following activities:

    Review and selecting your base governance model.

    Adjust the structure, responsibilities, policies, mandate, and membership to best support your organization.

    This step involves the following participants:

    • Senior IT leadership
    • Governance leads

    Outcomes of this step

    Downloaded tool ready to select the base governance model for your organization

    Select and Refine Your Governance Model

    Step 2.1 – Choose and Adapt Your Model Step 2.2 – Identify and Document Your Governance Triggers Step 2.3 – Build Implementation Approach

    Your governance framework has six key components

    GOVERNANCE FRAMEWORK

    • GUIDELINES
      The key behavioral factors that ground your governance framework
    • MEMBERSHIP
      Formalization of who has authority and accountability to make specific governance decisions
    • RESPONSIBILITIES
      The definition of which decisions and outcomes your governance structure and each governance body is accountable for
    • STRUCTURE
      Which governance bodies and roles are in place to articulate where decisions are made in the organization
    • PROCESS
      Identification of the how your governance will be executed, how decisions are made, and the inputs, outputs, and connections to related processes
    • POLICY
      Set of principles established to address risk and drive expected and required behavior

    4 layers of governance bodies

    There are traditionally 4 layers of governance in an enterprise, and organizations have governing bodies or individuals at each level

    RESPONSIBILITIES AND TYPICAL MEMBERSHIP
    ENTERPRISE Defines organizational goals. Directs or regulates the performance and behavior of the enterprise, ensuring it has the structure and capabilities to achieve its goals.

    Membership: Business executives, Board

    STRATEGIC Ensures IT initiatives, products, and services are aligned to organizational goals and strategy and provide expected value. Ensure adherence to key principles.

    Membership: Business executives, CIO, CDO

    TACTICAL Ensures key activities and planning are in place to execute strategic initiatives.

    Membership: Authorized division leadership, related IT leadership

    OPERATIONAL Ensures effective execution of day-to-day functions and practices to meet their key objectives.

    Membership: Service/product owners, process owners, architecture leadership, directors, managers

    2.1.1 Choose your base governance model

    30 minutes

    Input: Governance models templates

    Output: Selected governance model

    Materials: Whiteboard/flip charts

    Participants: IT senior leadership

    1. Download Info-Tech’s base governance models (Controlled Governance Models Template and IT Governance Program Overview) and review them to find a template that most closely matches your context from Phase 1. You can start with a centralized, decentralized, or product/service hybrid IT organization. Remove unneeded models.
    2. If you do not have documented governance today, start with a controlled model as your foundation. Continue working through this phase if you have a documented governance framework you wish to optimize using our best practices or move to Phase 3 if you are looking to automate or embed your governance activities.

    Controlled Governance Models Template

    Adaptive Governance Models Template

    2.1.2 Confirm and adjust the structure of your model

    30-45 minutes

    Input: Selected base governance model, Governance context/scope

    Output: Updated governance bodies and relationships

    Materials: Whiteboard/flip charts

    Participants: IT senior leadership

    1. Validate your selected governance body structural model.
      • Are there any governing bodies you must maintain that should replace the ones listed? In part or in full?
      • Are there any missing bodies? Look at alternative committees for examples.
      • Document the adjustments.
    2. Are there any governing bodies that are not required?
      • Based on your size and needs, can they be done within one committee?
      • Is the capability or data not in place to perform the work?
      • Document the required changes.

    There are five key areas of governance responsibility

    A cyclical visualization of the five keys areas of governance responsibility, 'Strategic Alignment', 'Value Delivery', 'Risk Management', 'Resource Management', and 'Performance Measurement'.

    STRATEGIC ALIGNMENT
    Ensures that technology investments and portfolios are aligned with the organization’s needs.

    VALUE DELIVERY
    Reviews the outcomes of technology investments and portfolios to ensure benefits realization.

    RISK MANAGEMENT
    Defines and owns the risk thresholds and register to ensure that decisions made are in line with the posture of the organization.

    RESOURCE MANAGEMENT
    Ensures that people, financial knowledge, and technology resources are appropriately allocated across the organization.

    PERFORMANCE MEASUREMENT
    Monitors and directs the performance or technology investments to determine corrective actions and understand successes.

    2.1.3 Define the governance responsibilities

    Ensure you have the right responsibilities in the right place

    45-60 minutes

    Input: Selected governance base model, Governance context

    Output: Updated responsibilities and activities, Updated activities for selected governance bodies, New or removed governing bodies

    Materials: Whiteboard/flip charts

    Participants: IT senior leadership

    1. Based on your context and model, review the responsibilities identified for each committee and confirm that they align with the mandate and the stated outcome.
    2. Identify and highlight any responsibilities and activities that would not be involved in informing and enabling the mandate of the committee.
    3. Adjust the wording of confirmed responsibilities and activities to reflect your organizational language.
    4. Review each highlighted “bad fit” activity and move it to a committee whose mandate it would support or remove it if it’s not performed in your organization.
    5. If an additional committee is required, define the mandate and scope, then include any additional responsibilities that might have been a bad fit elsewhere

    2.1.4 Validate the governance mandates and membership

    30 minutes

    Input: Selected governance base model, Updated structure and responsibilities

    Output: Adjusted mandates and refined committee membership

    Materials: Whiteboard/flip charts

    Participants: IT senior leadership

    1. Review the mandate and membership slides in your selected governance model.
    2. Adjust the mandate to ensure that it aligns to and conveys:
      1. The outcome that the committee is meant to generate for the organization.
      2. Its scope/span of control.
    3. Discuss the type of information members would require for the committee to be successful in achieving its mandate.
    4. Document the member knowledge requirement in the mandate slide of the model template.

    Determine the right membership for your governance

    One of the biggest benefits of governance committees is the perspective provided by people from various parts of the organization, which helps to ensure technology investments are aligned with strategic goals. However, having too many people – or the wrong people – involved prevents the committee from being effective. Avoid this by following these principles.

    Three principles for selecting committee membership

    1. Determine membership based on responsibilities and required knowledge.
      Organizations often make the mistake of creating committees and selecting members before defining what they will do. This results in poor governance because members don’t have the knowledge required to make decisions. Define the mandate of the committee to determine which members are the right fit.
    2. Ensure members are accountable and authorized to make the decisions.
      Effective governance requires the members to have the authority and accountability to make decisions. This ensures meetings achieve their outcome and produce value, which improves the committee’s chances of survival.
    3. Select leaders who see the big picture.
      Often committee decisions and responsibilities become tangled in the web of organizational politics. Include people, often C-level, whose attendance is critical and who have the requisite knowledge, mindset, and understanding to put business needs ahead of their own.

    2.1.5 Update your committee processes

    20 minutes

    Input: Selected governance base model, Updated structure and responsibilities

    Output: Updated committee processes

    Materials: Whiteboard/flip charts

    Participants: IT senior leadership

    1. Review the committee details based on the changes you have made in goals, mandate, and responsibilities.
    2. Identify and document changes required to the committee outputs (outcomes) and adjust the consumer of the outputs to match.
    3. Review the high-level process steps required to get to the modified output. Add required activities or remove unnecessary ones. Review the process flow. Does it make sense? Are there unnecessary steps?
    4. Review and update inputs required for the process steps and update the information/data sources.
    5. Adjust the detailed process steps to reflect the work that needs to be done to support each high-level process step that changed.

    2.1.6 Adjust your associated policies

    20 minutes

    Input: Selected governance base model, Updated structure and responsibilities

    Output: Adjusted mandates and refined committee membership

    Materials: Whiteboard/flip charts

    Participants: IT senior leadership

    1. Review the policies associated with the governing bodies in your base model. Identify the policies that apply to your organization, those that are missing, and those that are not necessary.
    2. Confirm the policies that you require.
    3. Make sure the policies and policy purposes (or risks and related behaviors the policy addresses) are matched to the governance committee that has responsibilities in that area. Move policies to the right committee.

    2.1.7 Adjust and confirm your governance model

    1. Confirm the adjustment of governance bodies, structure, and input/output linkages.
    2. Confirm revisions to decisions and responsibilities.
    3. Confirm policy and regulation/standards associations.
    4. Select related governance committee charters from the provided set and revise the charters to reflect the elements defined in your updated model.
    5. Finalize your governance model.

    Samples of slides related to adjusting and confirming governance models in the Governance Workbook.

    Step 2.2

    Identify and Document Your Governance Triggers

    Activities
    • 2.2.1 Identify and document update triggers
    • 2.2.2 Embed triggers into the review cycle

    This step will walk you through the following activities:

    Identify scenarios that will create a need to review or change your governance model.

    Update your review/update approach to receiving trigger notifications.

    This step involves the following participants:

    • Senior IT leadership
    • Governance leads

    Outcomes of this step

    Downloaded tool ready to select the base governance model for your organization

    Select and Refine Your Governance Model

    Step 2.1 – Choose and Adapt Your Model Step 2.2 – Identify and Document Your Governance Triggers Step 2.3 – Build Implementation Approach

    What are governance triggers

    Governance triggers are organizational or environmental changes within or around an organization that are inflection points that start the review and revision of governance models to maintain their fit with the organization. This is the key to adaptive governance design.

    A target with five arrows sticking out of the bullseye, 'Operating Model', 'Business Strategy', 'Mandate Change', 'Management Practices', and 'Digital Transformation'.

    2.2.1 Identify and document update triggers

    30 minutes

    Input: Governance Workbook

    Output: Updated workbook with defined and documented governance triggers, points of origin, and integration

    Materials: Whiteboard/flip charts

    Participants: IT senior leadership

    1. Open the Governance Workbook to the “Triggers” slides.
    2. Review the list of governance triggers. Retain the ones that apply to your organization, remove those you feel are unnecessary, and add any change scenarios you feel should be included.
    3. Identify where you would receive notifications of these changes and the related processes or activities that would generate these notifications, if applicable.
    4. Document any points of integration required between governance processes and the source process. Highlight any where the integration is not currently in place.

    Sample of the 'Triggers' slide in the Governance Workbook.

    2.2.2 Embed triggers into the review cycle

    30 minutes

    Input: Governance model

    Output: Review cycle update

    Materials: Whiteboard/flip charts

    Participants: IT senior leadership

    1. Identify which triggers impact the entire governance model and which impact specific committees.
    2. Add an activity for triggered review of the impacted governance model into your governance committee process.

    Step 2.3

    Build Your Implementation Approach

    Activities
    • 2.3.1 Identify and document your implementation plan
    • 2.3.2 Build your roadmap
    • 2.3.3 Build your sunshine diagram

    This step will walk you through the following activities:

    Transfer changes to the Governance Implementation Plan Template.

    Determine the timing for the implementation phases.

    This step involves the following participants:

    • Senior IT leadership
    • Governance process owner

    Outcomes of this step

    Implementation plan for adaptive governance framework model

    Select and Refine Your Governance Model
    Step 2.1 – Choose and Adapt Your Model Step 2.2 – Identify and Document Your Governance Triggers Step 2.3 – Build Implementation Approach

    2.3.1 Identify and document your implementation plan

    60 minutes

    Input: Governance model, Guiding principles, Update triggers, Cultural factors and mitigations

    Output: Implementation roadmap

    Materials: Whiteboard/flip charts

    Participants: IT senior leadership

    1. As a group, discuss the changes required to implement the governance model, the cultural items that need to be addressed, and the anticipated timing.
    2. Document the implementation activities and consolidate them into groupings/themes based on similarities or shared outcomes.
    3. Name the grouped themes for clarity and identify key dependencies between activities in each area and across themes.
    4. Identify and document your approach (e.g. continuous, phased) and high-level timeline for implementation.
    5. Document the themes and initiatives in the Governance Implementation Plan.

    Download the Governance Implementation Plan

    Illustrate the implementation plan using roadmaps

    Info-Tech recommends two different methods to roadmap the initiatives in your Governance Implementation Plan.

    Gantt Chart
    Sample of a Gantt Chart.

    This type of roadmap depicts themes, related initiatives, the associated goals, and exact start and end dates for each initiative. This diagram is useful for outlining a larger number of activities and initiatives and has an easily digestible and repeatable format.

    Sunshine Diagram
    Sample of a Sunshine Diagram.

    This type of roadmap depicts themes and their associated initiatives. The start and end dates for the initiatives are approximated based on years or phases. This diagram is useful for highlighting key initiatives on one page.

    2.3.2 Build your roadmap

    30 minutes

    Input: Governance themes and initiatives

    Output: roadmap visual

    Materials: Governance Roadmap Workbook, Governance Workbook

    Participants: CIO, IT senior leadership

    1. Open the Governance Implementation Plan and review themes and initiatives.
    2. Open the Governance Roadmap Workbook.
    3. Discuss whether the implementation roadmap should be developed as a Gantt chart, a sunshine diagram, or both.
      For the Gantt chart:
      • Input the roadmap start year and date.
      • Change the months and year in the Gantt chart to reflect the same roadmap start year.
      • Input and populate the planned start and end dates for the list of high-priority initiatives.

    Develop your Gantt chart in the Governance Roadmap Workbook

    2.3.3 Build your sunshine diagram

    30 minutes

    Input: Governance themes and initiatives

    Output: Sunshine diagram visual

    Materials: Whiteboard/flip charts, Markers, Governance Implementation Plan

    Participants: CIO, IT senior leadership

    1. Review your list of themes and initiatives.
    2. Build a model with “rays” radiating out from a central theme or objective.
    3. Using curved arcs, break the grid into timeline periods or phases.
    4. Complete your sunshine diagram in the Governance Implementation Plan.

    Customize your sunshine diagram in the Governance Implementation Plan

    Make Your IT Governance Adaptable

    Phase 3

    Embed and Automate

    Phase 1

    • 1.1 Define Your Guiding Star
    • 1.2 Define Scope and Principles
    • 1.3 Adjust for Culture and Finalize Context

    Phase 2

    • 2.1 Choose and Adapt Your Model
    • 2.2. Identify and Document Your Governance Triggers
    • 2.3 Build Your Implementation Approach

    Phase 3

    • 3.1 Identify Decisions to Embed and Automate
    • 3.2 Plan Validation and Verification
    • 3.3 Update Implementation Plan

    This phase will walk you through the following activities:

    Identify which decisions you are ready to automate.

    Identify standards and policies that can be embedded and automated.

    Identify integration points.

    Confirm data requirements to enable success.

    This phase involves the following participants:

    • IT senior leadership
    • Governance process owner
    • Product and service owners
    • Policy owners

    Step 3.1

    Identify Decisions to Embed and Automate

    Activities
    • 3.1.1 Review governance decisions and standards and the required level of authority
    • 3.1.2 Build your decision logic
    • 3.1.3 identify constraints and mitigation approaches
    • 3.1.4 Develop decision rules and principles

    This step will walk you through the following activities:

    Identify your key decisions.

    Develop your decision logic.

    Confirm decisions that could be automated.

    Identify and address constraints.

    Develop decision rules and principles.

    This step involves the following participants:

    • IT senior leadership

    Outcomes of this step

    Developed decision rules, rulesets, and principles that can be leveraged to automate governance

    Defined integration points

    Embed and Automate

    Step 3.1 – Identify Decisions to Embed and Automate Step 3.2 – Plan Validation and Verification Step 3.3 – Update Implementation Plan

    What is decision automation?

    Decision automation is the codifying of rules that connect the logic of how decisions are made with the data required to make those decisions. This is then embedded and automated into processes and the design of products and services.

    • It is well suited to governance where the same types of decisions are made on a recurring basis, using the same set of data. It requires clean, high-quality data to be effective.
    • Improvements in artificial intelligence (AI) and machine learning (ML) have allowed the creation of scenarios where a hybrid of rules and learning can improve decision outcomes.

    Key Considerations

    • Data Availability
    • Legality
    • Contingencies
    • Decision Transparency
    • Data Quality
    • Auditability

    How complexity impacts decisions

    Decision complexity impacts the type of rule(s) you create and the amount of data required. It also helps define where or if decisions can be automated.

    1. SIMPLE
      Known and repeatable with consistent and familiar outcomes – structured, causal, and easy to standardize and automate.
    2. COMPLICATED
      Less known and outcomes are not consistently repeatable. Expertise can drive standards and guidelines that can be used to automate decisions.
    3. COMPLEX
      Unknown and new, highly uncertain in terms of outcomes, impact, and data. Requires more exploration and data. Difficult to automate but can be built into the design of products and services.
    4. CHAOTIC
      Unstructured and unknown situation. Requires adaptive and immediate action without active data – requires retained human governance
    5. (Based on Dave Snowden’s Cynefin framework)

    Governance Automation Criteria Checklist

    The Governance Automation Criteria Checklist provides a view of key considerations for determining whether a governing activity or decision is a good candidate for automation.

    The criteria identify key qualifiers/disqualifiers to make it easier to identify eligibility.

    Sample of the Governance Automation Criteria Checklist.

    Download the Governance Automation Criteria Checklist

    Governance Automation Worksheet

    Sample of the Governance Automation Worksheet.

    The Governance Automation Worksheet provides a way to document your governance and systematically identify information about the decisions to help determine if automation is possible.

    From there, decision rules, logic, and rulesets can be designed in support of building a structure flow to allow for automation.

    Download the Governance Automation Worksheet

    3.1.1 Review governance decisions and standards and the required level of authority

    30 minutes

    Input: Automation Criteria Checklist, Governance Automation Worksheet, Updated governance model

    Output: Documented decisions and related authority, Selected options for automation, Updated Governance Automation Worksheet

    Materials: Whiteboard/flip charts, Governance Automation Worksheet

    Participants: IT senior leadership

    1. Identify the decisions that are made within each committee in your updated governance model and document them in the Governance Automation Worksheet.
    2. Confirm the level of authority required to make each decision.
    3. Review the automation checklist to confirm whether each decision is positioned well for automation.
    4. Select and document the decisions that are the strongest options for automation/embedding and document them in the Governance Automation Worksheet.

    What are decision rules?

    Decision rules provide specific instructions and constraints that must be considered in making decisions and are critical for automating governance.

    They provide the logical path to assess governance inputs to make effective decisions with positive business outputs.

    Inputs would include key information such as known risks, your defined prioritization matrix, portfolio value scoring, and compliance controls.

    Individual rules can be leveraged in different places.

    Some decision rule types are listed here.

    1. Statement Rules
      Natural expression of logical progression, written through logical elements
    2. Decision Tree Rules
      Decision tree with two axes that overlap to generate a decision
    3. Sequential Rules
      A sequence of decisions that move from one step to the next
    4. Expression Rule
      A particular set of rules triggered by a particular rule condition being met
    5. Truth table rules
      Combines many decision factors into one place; produces different outputs

    What are decision rulesets

    Rulesets are created to make complex decisions. Individual rule types are combined to create rulesets that are applied together to generate effective decisions. One rule will provide contextual information required for additional rules to execute in a Rule-Result-Rule-Result-Rule-Decision flow.

    A visualization of two separate rulesets made up of the decision rules on the previous slide. 'Ruleset 1' contains '1) Statement Rules', '2) Decision Tree Rules', and 5) Truth Table Rules'. 'Ruleset 2' contains '3) Sequential Rules' and '4) Expression Rule'.

    3.1.2 Build your decision logic

    30 minutes

    Input: Governance Automation Worksheet

    Output: Documented decision logic to support selected decision types and data requirements

    Materials: Whiteboard/flip charts

    Participants: IT senior leadership

    1. For each selected decision, identify the principles that drive the considerations around the decision.
    2. For each decision, develop the decision logic by defining the steps and information inputs involved in making the decision and documenting the flow from beginning to end.
    3. Determine whether this is one specific decision or a combination of different decisions (in sequence or based on decisions).
    4. Name your decision rule.

    Sample of the Governance Automation Worksheet.

    3.1.3 Identify constraints and mitigation approaches

    60 minutes
    1. Document constraints to automation of decisions related to:
      • Availability of decision automation tools
      • Decision authority change requirements
      • Data constraints
      • Knowledge requirements
      • Process adjustment requirements
      • Product/service design levels
    2. Brainstorm and identify approaches to mitigate constraints and score based on likelihood of success.
    3. Identify mitigation owners and initial timeline expectations.
    4. Document the constraints and mitigations in the Governance Workbook on the constraints and mitigations slide.

    Sample of the 'Constraints and mitigations' slide of the 'Governance Workbook'.

    3.1.4 Develop decision rules and principles

    1.5-2 hours

    Input: Governance Automation Worksheet

    Output: Defined decision integration points, Confirmed data availability sets, Decision rules, rulesets, and principles with control indicators

    Materials: Whiteboard/flip charts, Governance Automation Worksheet

    Participants: IT senior leadership

    1. Review the decision logic for those decisions that you have confirmed for automation. Identify the processes where the decision should be executed.
    2. Associate each decision with specific process steps or stages or how it would be included in software/product design.
    3. For each selected decision, identify the availability of data required to support the decision logic and the level of complexity and apply governing principles.
    4. Create the decision rules and identify data gaps.
    5. Define the decision flow and create rulesets as needed.
    6. Confirm automation requirements and define control indicators.

    Step 3.2

    Plan Validation and Verification

    Activities
    • 3.2.1 Define verification approach for embedded and automated governance
    • 3.2.2 Define validation approach for embedded and automated governance

    This step will walk you through the following activities:

    Define how decision outcomes will be measured.

    Determine how the effectiveness of automated governance will be reported.

    This step involves the following participants:

    • IT senior leadership

    Outcomes of this step

    Tested and verified automation of decisions

    Embed and Automate

    Step 3.1 – Identify Decisions to Embed and Automate Step 3.2 – Plan Validation and Verification Step 3.3 – Update Implementation Plan

    Decision rule relationship through to verification

    1. Rules

    Focus on clear decision logic

    Often represented in simple statement types and supported by data:

    IF – THEN

    IF – AND – THEN

    IF – AND NOT – THEN

    2. Rulesets

    Aggregate rules for more complex decisions

    Integrated flows between different required rules:
    Rule 1:
    (Output 1) – Rule 2
    (Output 2) – Rule 6
    Rule 6: (Output 1) – Rule 7
    3. Rule Attestation

    Verify success of automated decisions

    Attestation of embedded and automated rules with key control indicators embedded within process and products.

    Principles embedded into automated software controls.

    3.2.1 Define verification approach for embedded and automated governance

    60 minutes

    Input: Governance rules and rulesets as defined in the Governance Automation Worksheet, Defined decision outcomes

    Output: A defined measurement of effective decision outcomes, Approach to automate and/or report the effectiveness of automated governance

    Materials: Whiteboard/flip charts

    Participants: IT senior leadership

    Verify

    1. Confirm expected outcome of rules.
    2. Select a sampling of new required decisions or recently performed decisions related to areas of automation.
    3. Run the decisions through the decision rules or rule groupings that were developed and compare to parallel decisions made using the traditional approach. (These must be segregated activities.)
    4. Review the outcome of the rules and adjust based on the output. Identify areas of adjustment. Confirm that the automation meets your requirements.

    3.2.2 Define validation approach for embedded and automated governance

    60 minutes

    Input: Governance rules and rulesets as defined in the Governance Automation Worksheet, Defined decision outcomes

    Output: Defined assurance and attestation requirements, Key control indicators that can be automated

    Materials: Whiteboard/flip charts

    Participants: IT senior leadership

    Validate

    1. Develop an approach to measure automated decisions. Align success criteria to current governance KPIs and metrics.
    2. If no such metrics exist, define expected outcome. Define key risk indicators based on the expected points of automation.
    3. Establish quality assurance checkpoints within the delivery lifecycles to adjust for variance.
    4. Create triggers back to rule owners to drive changes and improvements to rules and rule groupings.

    Step 3.3

    Update Implementation Plan

    Activities
    • 3.3.1 Finalize the implementation plan

    This step will walk you through the following activities:

    Review implications and mitigations to make sure all have been considered.

    Finalize the implementation plan and roadmap.

    This step involves the following participants:

    • Senior IT leadership

    Outcomes of this step

    Completed Governance implementation plan and roadmap

    Embed and Automate

    Step 3.1 – Identify Decisions to Embed and Automate Step 3.2 – Plan Validation and Verification Step 3.3 – Update Implementation Plan

    3.3.1 Finalize the implementation plan

    30 minutes

    Input: Governance workbook, Updated governance model, Draft implementation plan and roadmap

    Output: Finalized implementation plan and roadmap

    Materials: Whiteboard/flip charts, Governance Implementation Plan

    Participants: IT senior leadership

    1. Document automation activities within phases in a governance automation theme in the Governance Implementation Plan.
    2. Review timelines in the implementation plan and where automation fits within the roadmap.
    3. Updated the implementation plan and roadmap.

    Governance Implementation Plan

    Summary of Accomplishment

    Problem Solved

    Through this project we have:

    • Improved your governance model to ensure a better fit for your organization, while creating adaptivity for the future.
    • Ensured your governance operates as an enabler of success with the proper bodies and levels of authority established.
    • Established triggers to ensure your governance model is actively adjusted to maintain its fit.
    • Developed a plan to embed and automate governance.
    • Created decision rules and principles and identified where to embed them within your practices.

    If you would like additional support, have our analysts guide you through other phases as part of an Info-Tech workshop.

    Contact your account representative for more information.

    workshops@infotech.com 1-888-670-8889

    Additional Support

    If you would like additional support, have our analysts guide you through other phases as part of an Info-Tech workshop.

    Photo of Valence Howden.

    Contact your account representative for more information.

    workshops@infotech.com 1-888-670-8889

    To accelerate this project, engage your IT team in an Info-Tech workshop with an Info-Tech analyst team.

    Info-Tech analysts will join you and your team at your location or welcome you to Info-Tech’s historic Toronto office to participate in an innovative onsite workshop.

    Related Info-Tech Research

    Improve IT Governance to Drive Business Results

    Avoid bureaucracy and achieve alignment with a minimalist approach. Align with your organizational context.

    Establish Data Governance

    Establish data trust and accountability with strong governance.

    Maximize Business Value From IT Through Benefits Realization

    Embed value and alignment confirmation into your governance to ensure you optimize IT value achievement for resource spend.

    Build a Better Product Owner

    Strengthen the product/service owner role in your organization by focusing on core capabilities and proper alignment.

    Research contributors and experts

    Photo of Sidney Hodgson, Senior Director, Industry, Info-Tech Research Group. Sidney Hodgson
    Senior Director, Industry
    Info-Tech Research Group
    • Sidney has over 30 years of experience in IT leadership roles as CIO of three organizations in Canada and the US as well as international consulting experience in the US and Asia.
    • Sid has a breadth of knowledge in IT governance, project management, strategic and operational planning, enterprise architecture, business process re-engineering, IT cost reduction, and IT turnaround management.
    Photo of David Tomljenovic, Principal Research Advisor, Industry, Info-Tech Research Group. David Tomljenovic
    Principal Research Advisor, Industry
    Info-Tech Research Group
    • David brings extensive experience from the Financial Services sector, having worked 25 years on Bay Street. Most recently he was a Corporate Finance and Strategy Advisor for Infiniti Labs (Toronto/Hong Kong), Automotive, and Smart City Accelerator, where he provided financial and mergers & acquisitions advisory services to accelerator participants with a focus on early-stage fundraising activities.

    Research contributors and experts

    Photo of Cole Cioran, Practice Lead, Applications and Agile Development, Info-Tech Research Group. Cole Cioran
    Practice Lead, Applications and Agile Development
    Info-Tech Research Group
    • Over the past 25 years, Cole has developed software; designed data, infrastructure, and software solutions; defined systems and enterprise architectures; delivered enterprise-wide programs; and managed software development, infrastructure, and business systems analysis practices.
    Photo of Crystal Singh, Research Director, Applications – Data and Information Management, Info-Tech Research Group. Crystal Singh
    Research Director, Applications – Data and Information Management
    Info-Tech Research Group
    • Crystal brings a diverse and global perspective to her role, drawing from her professional experiences in various industries and locations. Prior to joining Info-Tech, Crystal led the Enterprise Data Services function at Rogers Communications, one of Canada’s leading telecommunications companies.

    Research contributors and experts

    Photo of Carlene McCubbin, Practice Lead, CIO, Info-Tech Research Group. Carlene McCubbin
    Practice Lead, CIO
    Info-Tech Research Group
    • Carlene covers key topics in organization and leadership and specializes in governance, organizational design, relationship management, and human capital development. She led the development of Info-Tech’s Organization and Leadership practice.
    Photo of Denis Goulet, Senior Workshop Director, Info-Tech Research Group. Denis Goulet
    Senior Workshop Director
    Info-Tech Research Group
    • Denis is a transformational leader and experienced strategist who focuses on helping clients communicate, relate, and adapt for success. Having developed Governance Model and IT strategies in organizations ranging from small to billion-dollar multi-nationals, he firmly believes in a collaborative value-driven approach to work.

    Bibliography

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    “Adaptive IT Governance.” Google search, 15 Nov. 2020.

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    “Agile Governance Made Easy.” Agilist, n.d. Accessed 15 Nov. 2020.

    “Automating Governance — Our Work.” Humanising Machine Intelligence, n.d. Accessed 15 Nov. 2020.

    “Automation – Decisions.” IBM, 2020. Accessed 15 Oct. 2020.

    Chang, Charlotte. “Accelerating Agile through effective governance.” Medium, 22 Sept. 2020. Web.

    “COBIT 5: Enabling Processes.” ISACA, 2012. Web. Oct. 2016.

    COBIT 2019. ISACA, Dec. 2018. Web.

    Curtis, Blake. “The Value of IT Governance.” ISACA, 29 June 2020. Accessed 15 Nov. 2020.

    De Smet, Aaron. “Three Keys to Faster, Better Decisions.” McKinsey & Company, 1 May 2019. Accessed 15 Nov. 2020.

    “Decision Rules and Decision Analysis.” Navex Global, 2020. Web.

    “Decisions Automation with Business Rules Management Solution.” Sumerge, 4 Feb. 2020. Accessed 15 Nov. 2020.

    “DevGovOps – Key factors for IT governance for enterprises in a DevOps world.” Capgemini, 27 Sept. 2019. Web.

    Eisenstein, Lena. “IT Governance Checklist.” BoardEffect, 19 Feb. 2020. Accessed 15 Nov. 2020.

    “Establishing Effective IT and Data Governance.” Chartered Professional Accountants Canada, n.d. Accessed 15 Nov. 2020.

    Gandzeichuk, Ilya. “Augmented Analytics: From Decision Support To Intelligent Decision-Making.” Forbes, 8 Jan. 2020. Accessed 15 Nov. 2020.

    Georgescu, Vlad. “What Is IT Governance? Understanding From First Principles.” Plutora, 18 Oct. 2019. Web.

    Goodwin, Bill. “IT Governance in the Era of Shadow IT.” ComputerWeekly, 5 Aug. 2014. Accessed 15 Nov. 2020.

    “Governance of IT, OT and IOT.” ISACA Journal, 2019. Web.

    Gritsenko, Daria, and Matthew Wood. “Algorithmic Governance: A Modes of Governance Approach.” Regulation & Governance, 10 Nov. 2020. Web.

    Hansert, Philipp. “Adaptive IT Governance with Clausmark’s Bee4IT.” Bee360, 25 Oct. 2019. Accessed 15 Nov. 2020.

    Havelock, Kylie. “What Does Good Product Governance Look Like?” Medium. 8 Jan. 2020. Web.

    Haven, Dolf van der. “Governance of IT with ISO 38500 - A More Detailed View” LinkedIn article, 24 Oct. 2016. Accessed 15 Nov. 2020.

    Hong, Sounman, and Sanghyun Lee. “Adaptive Governance and Decentralization: Evidence from Regulation of the Sharing Economy in Multi-Level Governance.” Government Information Quarterly, vol. 35, no. 2, April 2018, pp. 299–305. Web.

    ISACA. “Monthly Seminar & Networking Dinner: CIO Dashboard.” Cvent, Feb. 2012. Accessed 15 Nov. 2020.

    ISO/IEC 38500, ISO, 2018 and ongoing.

    “IT Governance.” Kenway Consulting, n.d. Accessed 15 Nov. 2020.

    “IT Governance in the Age of COVID 19.” Union of Arab Banks Webinar, 19-21 Oct. 2020. Accessed 15 Nov. 2020.

    Jaffe, Dennis T. “Introducing the Seven Pillars of Governance.” Triple Pundit, 15 Nov. 2011. Accessed 15 Nov. 2020.

    Janssen, Marijn, and Haiko van der Voort. “Agile and Adaptive Governance in Crisis Response: Lessons from the COVID-19 Pandemic.” International Journal of Information Management, vol. 55, December 2020. Web.

    Jodya, Tiffany. “Automating Enterprise Governance within Delivery Pipelines.” Harness.io, 14 May 2020. Web.

    Kumar, Sarvesh. “AI-Based Decision-Making Automation.” Singular Intelligence, 17 June 2019. Web.

    “Lean IT Governance.” Disciplined Agile, n.d. Accessed 15 Nov. 2020.

    Lerner, Mark. “Government Tech Projects Fail by Default. It Doesn’t Have to Be This Way.” Belfer Center for Science and International Affairs, 21 Oct. 2020. Accessed 15 Nov. 2020.

    Levstek, Aleš, Tomaž Hovelja, and Andreja Pucihar. “IT Governance Mechanisms and Contingency Factors: Towards an Adaptive IT Governance Model.” Organizacija, vol. 51, no. 4, Nov. 2018. Web.

    Maccani, Giovanni, et al. “An Emerging Typology of IT Governance Structural Mechanisms in Smart Cities.” Government Information Quarterly, vol. 37, no. 4, Oct. 2020. Web.

    Magowan, Kirstie. “IT Governance vs IT Management: Mastering the Differences.” BMC Blogs, 18 May 2020. Accessed 15 Nov. 2020.

    Mazmanian, Adam. “Is It Time to Rethink IT Governance? ” Washington Technology, 26 Oct. 2020. Accessed 15 Nov. 2020.

    Mukherjee, Jayanto. “6 Components of an Automation (DevOps) Governance Model.” Sogeti, n.d. Accessed 15 Nov. 2020.

    Ng, Cindy. “The Difference Between Data Governance and IT Governance.” Inside Out Security, updated 17 June 2020. Web.

    Pearson, Garry. “Agile or Adaptive Governance Required?” Taking Care of the Present (blog), 30 Oct. 2020. Accessed 15 Nov. 2020.

    Peregrine, Michael, et al. “The Long-Term Impact of the Pandemic on Corporate Governance.” Harvard Law School Forum on Corporate Governance, 16 July 2020. Web.

    Raymond, Louis, et al. “Determinants and Outcomes of IT Governance in Manufacturing SMEs: A Strategic IT Management Perspective.” International Journal of Accounting Information Systems, vol. 35, December 2019. Web.

    Rentrop, Christopher. “Adaptive IT Governance – Foundation of a Successful Digitalization.” Business IT Cooperation Coordination Controlling (blog). May 2, 2018. Web.

    Schultz, Lisen, et al. “Adaptive Governance, Ecosystem Management, and Natural Capital.” Proceedings of the National Academy of Sciences, vol. 112, no. 24, 2015, pp. 7369–74. Web.

    Selig, Gad J. Implementing IT Governance: A Practical Guide to Global Best Practices in IT Management. Van Haren Publishing, 2008. Accessed 15 Nov. 2020.

    Sharma, Chiatan. “Rule Governance for Enterprise-Wide Adoption of Business Rules: Why Does a BRMS Implementation Need a Governance Framework?” Business Rules Journal, vol. 13, no. 4, April 2012. Accessed 15 Nov. 2020.

    Smallwood, Robert. “Information Governance, IT Governance, Data Governance – What’s the Difference?” The Data Administration Newsletter, 3 June 2020. Accessed 15 Nov. 2020.

    Snowden, Dave. "Cynefin – weaving sense-making into the fabric of our world", Cognitive Edge, 20 October 2020.

    “The Place of IT Governance in the Enterprise Governance.” Institut de la Gouvernance des Systemes d’Information, 2005. Accessed 15 Nov. 2020.

    Thomas, Mark. “Demystifying IT Governance Roles in a Dynamic Business Environment.” APMG International, 29 Oct. 2020. Webinar. Accessed 15 Nov. 2020.

    “The Four Pillars of Governance Best Practice.” The Institute of Directors in New Zealand, 4 Nov. 2019. Web.

    Wang, Cancan, Rony Medaglia, and Lei Zheng. “Towards a Typology of Adaptive Governance in the Digital Government Context: The Role of Decision-Making and Accountability.” Government Information Quarterly, vol. 35, no. 2, April 2018, pp. 306–22.

    Westland, Jason. “IT Governance: Definitions, Frameworks and Planning.” ProjectManager.com, 17 Dec. 2019. Web.

    Wilkin, Carla L., and Jon Riddett. “IT Governance Challenges in a Large Not-for-Profit Healthcare Organization: The Role of Intranets.” Electronic Commerce Research vol. 9, no. 4, 2009, pp. 351-74. Web.

    Zalnieriute, Monika, et al. “The Rule of Law and Automation of Government Decision Making.” Modern Law Review, 25 Feb. 2019. Web.

    Train Managers to Strengthen Employee Relationships to Improve Engagement

    • Buy Link or Shortcode: {j2store}545|cart{/j2store}
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    • Parent Category Name: Engage
    • Parent Category Link: /engage
    • The responsibility of employee engagement has been on the shoulders of HR and the executive team for years, but managers, not HR or executives, should be primarily responsible for employee engagement.
    • Managers often fail to take steps to improve due to the following reasons:
      • They don’t understand the impact they can have on engagement.
      • They don’t understand the value of an engaged workforce.
      • They don’t feel that they are responsible for engagement.
      • They don’t know what steps they can personally take to improve engagement levels.

    Our Advice

    Critical Insight

    • Managers have a large impact on employee engagement and retention. According to McLean & Company’s engagement data, every 10% increase in the category “my manager inspires me to improve” resulted in a 3.6% increase in an employee’s intent to stay.
    • To improve the manager relationship driver, managers cannot abdicate the responsibility of strengthening relationships with employees to HR – they must take the ownership role.

    Impact and Result

    • When an organization focuses on strengthening manager relationships with employees, managers should be the owner and IT leadership should be the facilitator.
    • Info-Tech recommends starting with the three most important actions to improve employee trust and therefore engagement: inform employees of the why behind decisions, interact with them on a personal level, and involve them in decisions that affect them (also known as the “3 I’s”).
    • Use this blueprint to prepare to train managers on how to apply the 3 I principles and improve the score on this engagement driver.

    Train Managers to Strengthen Employee Relationships to Improve Engagement Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Make the case

    Educate managers on the impact they have on engagement.

    • Train Managers to Strengthen Employee Relationships to Improve Engagement Storyboard

    2. Prepare for the training session by understanding key concepts

    Learn the 3 I’s of engagement and understand IT leaders as role models for engagement.

    • Training Deck: Train Managers to Build Trusting Relationships to Improve Engagement

    3. Plan the training session and customize the materials

    Determine the logistics of the training session: the who, what, and where.

    • Participant Notebook: Take Ownership of Manager Relationships

    4. Track training success metrics and follow up

    Determine ways to track the impact the training has on employee engagement.

    • Training Evaluation: Manager Relationships
    [infographic]

    Workshop: Train Managers to Strengthen Employee Relationships to Improve Engagement

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Make the Case for Strengthening Manager Relationships

    The Purpose

    Educate managers on the impact they have on engagement and the relationship between employee trust and engagement.

    Identify reasons why managers fail to positively impact employee engagement.

    Inform managers of their responsibility for employee engagement.

    Key Benefits Achieved

    Increased awareness of managers regarding their impact on employee engagement.

    Improved understanding of manager role.

    Creation of plan to increase employee trust and engagement.

    Activities

    1.1 Describe relationship between trust and engagement.

    1.2 Review data on manager’s impact on engagement.

    Outputs

    Gain an understanding of the 3 I’s of building trust.

    Address key objections managers might have.

    2 Prepare for the Training Session by Understanding Key Concepts and Your Role as HR

    The Purpose

    Understand key concepts for engagement, such as inform, interact, and involve.

    Use McLean & Company’s advice to get past pain points with managers.

    Key Benefits Achieved

    Understand the key principles and activities in the manager training deck.

    Gain advice for dealing with pushback from managers.

    Learn about actions that you can take to adopt the 3 I’s principle and act as a role model.

    Activities

    2.1 Practice manager training exercises on informing, interacting with, and involving employees.

    Outputs

    Become familiar with and prepared to take managers through key training exercises.

    3 Plan the Training Session and Customize the Materials

    The Purpose

    Determine who will participate in the manager training session.

    Become familiar with the content in the training deck and ensure the provided examples are appropriate.

    Key Benefits Achieved

    Logistics planned for your own training session.

    Your own case made more powerful by adding your engagement data to the training deck slides.

    Improved delivery of training, making it more effective and engaging for participants.

    Activities

    3.1 Consider your audience for delivering the training.

    3.2 Plan out logistics for the training session—the who, where, and when.

    Outputs

    Ensure that your training sessions include the appropriate participants.

    Deliver a smooth and successful training session.

    4 Track Training Success Metrics and Follow Up

    The Purpose

    Determine ways to track the impact the training has on employee engagement.

    Understand how to apply the 3 I’s principle across HR functions. 

    Key Benefits Achieved

    Measure the value of engagement training.

    Gain immediate feedback on employee engagement with the McLean Leadership Index.

    Determine how HR can support managers in building stronger relationships with employees.

    Activities

    4.1 Determine how HR can support management in strengthening employee relationships.

    Outputs

    Create a culture of trust throughout the organization.

    Design a VIP Experience for Your Service Desk

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    • Parent Category Name: Service Desk
    • Parent Category Link: /service-desk
    • VIPs and executives expect to get immediate service for every IT issue, no matter how minor, and the service desk is constantly in reactive mode trying to quickly resolve these issues.
    • VIPs don’t understand or have input into service desk processes, procedures, and SLAs, especially when it comes to prioritization of their issues over other tickets.
    • The C-suite calls the CIO directly with every issue they have, tying them up and forcing them to redirect resources with little notice.
    • VIP tickets sit in the queue too long without a response or resolution, and VIPs are dissatisfied with the service they receive.

    Our Advice

    Critical Insight

    • Service desk and IT leaders are unclear on VIPs' service delivery expectations or the best support model to meet their needs while continuing to meet SLAs for the rest of the organization.
    • Deploying resources to service VIPs ahead of other users or more critical problems can result in inappropriate prioritization of issues and poor service delivery to the rest of the organization.
    • The reality for most organizations is that VIPs need special treatment; but providing VIP service shouldn’t come at the expense of good service delivery for the rest of the organization.

    Impact and Result

    • Stop being reactive to VIP requests and start planning for them so you can formally define the service and set expectations.
    • Talk to all relevant stakeholders to clarify their expectations before choosing a VIP service delivery model. Once you have designed your model, define and document the VIP service processes and procedures and communicate them to your stakeholders so everyone is clear on what is in and out of scope.
    • Once you’ve launched the service, track and report on key service desk metrics associated with VIP requests so you can properly allocate resources, budget accurately, evaluate the effectiveness of the service and demonstrate it to executives.

    Design a VIP Experience for Your Service Desk Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Design a VIP Experience for Your Service Desk Storyboard – A guide to defining your VIP service desk support model

    Follow the seven steps outlined in this blueprint to design a VIP support model that best suits your organization, then communicate and evaluate the service to ensure it delivers results.

    • Design a VIP Experience for Your Service Desk Storyboard

    2. Service Desk VIP Procedures Template – A customizable template to document your service desk procedures for handling VIP tickets.

    This template is designed to assist with documenting your service desk procedures for handling VIP or executive tickets. It can be adapted and customized to reflect your specific support model and procedures.

    • Service Desk VIP Procedures Template

    3. VIP Support Process Workflow Example – A Visio template to document your process for resolving VIP tickets.

    This Visio template provides an example of a VIP support process, with every step involved in resolving or fulfilling VIP service desk tickets. Use this as an example to follow and a template to document your own process.

    • VIP Support Process Workflow Example

    4. VIP Support Service Communication Template – A customizable PowerPoint template to communicate and market the service to VIP users.

    This template can be customized to use as an executive presentation to communicate and market the service to VIP users and ensure everyone is on the same page.

    • VIP Support Service Communication Template
    [infographic]

    Further reading

    Design a VIP Experience for Your Service Desk

    Keep the C-suite satisfied without sacrificing service to the rest of the organization.

    Analyst Perspective

    Stop being reactive to VIP demands and formalize their service offering.

    Natalie Sansone, PHD

    Natalie Sansone, PHD

    Research Director,
    Infrastructure & Operations
    Info-Tech Research Group

    In a perfect world, executives wouldn’t need any special treatment because the service desk could rapidly resolve every ticket, regardless of the submitter, keeping satisfaction levels high across the board.

    But we know that’s not the case for most organizations. Executives and VIPs demand higher levels of service because the reality in most companies is that their time is worth more. And any IT leader who’s had a VIP complain about their service knows that their voice also carries more weight than that of a regular dissatisfied user.

    That said, most service desks feel strapped for resources and don’t know how to improve service for VIPs without sacrificing service to the rest of the organization.

    The key is to stop being reactive to VIP demands and formalize your VIP service procedures so that you can properly set expectations for the service, monitor and measure it, and continually evaluate it to make changes if necessary.

    A VIP offering doesn’t have to mean a white glove concierge service, either – it could simply mean prioritizing VIP tickets differently. How do you decide which level of service to offer? Start by assessing your specific needs based on demand, gather requirements from relevant stakeholders, choose the right approach to fit your business needs and capabilities, clearly define and document all aspects of the service then communicate it so that everyone is on the same page as to what is in and out of scope, and continually monitor and evaluate the service to make changes and improvements as needed.

    Executive Summary

    Your Challenge

    • VIPs and executives expect to get immediate service for every IT issue, no matter how minor, and the service desk is constantly in reactive mode trying to quickly resolve these issues.
    • VIPs don’t understand or have input into service desk processes, procedures, and SLAs, especially when it comes to prioritization of their issues over other tickets.
    • The C-suite calls the CIO directly with every issue they have, tying them up and forcing them to redirect resources with little notice.
    • VIP tickets sit in the queue too long without a response or resolution, and VIPs are dissatisfied with the service they receive.

    Common Obstacles

    • Service desk and IT leaders are unclear on the expectations that VIPs have for service delivery, or they disagree about the best support model to meet their needs while continuing to meet SLAs for the rest of the organization.
    • Service desk teams with limited resources are unsure how best to allocate those resources to handle VIP tickets in a timely manner.
    • There aren’t enough resources available at the service desk to provide the level of service that VIPs expect for their issues.
    • Deploying resources to service VIPs ahead of other users can result in inappropriate prioritization of issues and poor service delivery to the rest of the organization

    Info-Tech's Approach

    • Stop being reactive to VIP requests and start planning for them so you can formally define the service and set expectations.
    • Talk to all relevant stakeholders to clarify their expectations before choosing a VIP service delivery model.
    • Define and document the VIP service processes and procedures, including exactly what is in and out of scope.
    • Track and report on metrics associated with VIP requests so you can properly allocate resources and budget for the service.
    • Continually evaluate the service to expand, reduce, or redefine it, as necessary.

    Info-Tech Insight

    The reality for most organizations is that VIPs need special treatment. But providing VIP service shouldn’t come at the expense of good service delivery for the rest of the organization. To be successful with your approach, formalize the VIP offering to bring consistency and clear expectations for both users and the IT staff delivering the service.

    Do any of these scenarios sound familiar?

    All these familiar scenarios can occur when the service desk treats VIP issues reactively and doesn’t have a defined, documented, and agreed-upon VIP process in place.
    • A VIP calls because their personal printer isn’t working, but you also have a network issue affecting payroll being able to issue paychecks. The VIP wants their issue fixed immediately despite there being a workaround and a higher priority incident needing resources.
    • The COO calls the CIO after hours about issues they’re having with their email. The CIO immediately deploys a field tech back to the office to help the COO. Once the tech arrives, the COO says the issue could have waited until the morning.
    • The company president wants IT to spend a day at their house setting up their new personal laptop to be able to connect into the office before their vacation tomorrow. It would take away one FTE from an already understaffed service desk.
    • The CEO brings their child’s new iPhone in and asks the service desk if they have time to set it up as a favor today. The service desk manager instructs the T2 apps specialist to drop his other tickets to work on this immediately.
    • Two tickets come in at the same time – one is from an SVP who can’t log in to Teams and has an online meeting in half an hour, and the other is for a department of 10 who can’t access the network. The service desk doesn’t know who to help first.

    Different organizations can take very different approaches to VIP requests

    CASE STUDIES

    Providing VIP support helped this company grow

    Allocating a dedicated VIP technician slowed down service delivery for this company

    Situation

    A SaaS company looking to build and scale its services and customers decided to set up a VIP support program, which involved giving their most valuable customers white glove treatment to ensure they had a great experience, became long-term customers, and thus had a positive influence on others to build up the company’s customer base. VIPs were receiving executive-level support with a dedicated person for VIP tickets. The VIPs were happy with the service, but the VIP technician’s regular work was frequently impeded by having to spend most of her time doing white glove activities. The service desk found that in some cases, more critical work was slipping as a result of prioritizing all executive tickets.

    Resolution

    First, they defined who would receive VIP support, then they clearly defined the service, including what VIP support includes, who gets the service, and what their SLAs for service are. They found that the program was an effective way to focus their limited resources on the customers with the highest value potential to increase sales.
    While this model differs from an IT service desk VIP support program, the principles of dedicating resources to provide elevated support to your most important and influential customers for the benefit and growth of the company as a whole remain the same.
    The service desk decided to remove the VIP function. They demonstrated that the cost per contact was too high for dedicated executive support, and reallocating that dedicated technician to the service desk would improve the resolution time of all business incidents and requests. VIPs could still receive prioritized support through the escalation process, but they would contact the regular service desk with their issues. VIPs approved the change, and as a result of removing the dedicated support function, the service desk reduced average incident resolution times by 28% and request fulfillment times by 33%.

    A well-designed and communicated VIP support service can deliver many benefits

    The key to deciding whether a VIP service is right for your organization is to first analyze your needs, match them against your resources, then clearly define and document exactly what is in scope for the service.

    A successfully designed VIP service will lead to:

    • Executives and VIPs can easily contact the service desk and receive exceptional support and customer service from a knowledgeable technician, increasing their trust in the service desk.
    • All service desk tickets are prioritized appropriately and effectively in order to maximize overall ticket resolution and fulfillment times.
    • All users have a clear understanding of how to get in touch with the service desk and expected SLAs for specific ticket types.
    • Critical, business-impacting issues still receive priority service ahead of minor tickets submitted by a VIP.
    • All service desk technicians are clear on processes and procedures for prioritizing and handling VIP tickets.
    • Executives are satisfied with the service they receive and the value that IT provides
    • Reduced VIP downtime, contributing to overall organization productivity and growth.

    A poorly designed or reactive VIP service will lead to:

    • VIPs expect immediate service for non-critical issues, including after-hours.
    • VIPs circumvent the correct process and contact the CIO or service desk manager directly for all their issues.
    • Service desk resources stretched thin, or poor allocation of resources leads to degraded service for the majority of users.
    • More critical business issues are pushed back in order to fix non-critical executive issues.
    • Service desk is not clear how to prioritize tickets and always addresses VIP tickets first regardless of priority.
    • The service desk automatically acts on VIP tickets even when the VIP doesn’t require it or realize they’re getting a different level of service.
    • Non-VIP users are aware of the different service levels and try to request the same priority for their tickets. Support costs are over budget.

    Follow Info-Tech’s approach to design a successful VIP support model

    Follow the seven steps in this blueprint to design a VIP support model that works for your organization:
    1. Understand the support models available, from white glove service to the same service for everyone.
    2. Gather business requirements from all relevant stakeholders.
    3. Based on your business needs, choose the right approach.
    4. Define and document all details of the VIP service offering.
    5. Communicate and market the offering to VIPs so they’re aware of what’s in scope.
    6. Monitor volume and track metrics to evaluate what’s working.
    7. Continually improve or modify the service as needed over time.

    Blueprint deliverables

    The templates listed below are designed to assist you with various stages of this project. This storyboard will direct you when and how to complete them.

    Service Desk VIP Procedures Template

    Use this template to assist with documenting your service desk procedures for handling VIP or executive tickets.

    VIP Support Process Workflow Example

    Use this Visio template to document your process for resolving or fulfilling VIP tickets, from when the ticket is submitted to when it’s closed.

    VIP Support Service Communication Template

    Use this template to customize your executive presentation to communicate and market the service to VIP users.

    Insight Summary

    Key Insight

    The reality for most organizations is that VIPs need special treatment. But providing VIP service shouldn’t be at the expense of good service delivery for the rest of the organization. To be successful with your approach, formalize the VIP offering to bring consistency and clear expectations for both users and the IT staff delivering the service.

    Additional insights:

    Insight 1

    VIP service doesn’t have to mean concierge service. There are different levels and models of VIP support that range in cost and level of service provided. Carefully evaluate your needs and capacity to choose the approach that works best for your organization.

    Insight 2

    This service is for your most valued users, so design it right from the start to ensure their satisfaction. Involve stakeholders from the beginning, incorporate their feedback and requirements, keep them well-informed about the service, and continually collect and act on feedback to deliver the intended value.

    Insight 3

    Intentional, continual monitoring and measurement of the program must be part of your strategy. If your metrics or feedback show that something isn’t working, fix it. If you find that the perceived value isn’t worth the high cost of the program, make changes. Even if everything seems to be working fine, identify ways to improve it or make it more efficient.

    Step 1: Understand the different support models

    Step overview:

    • Understand the support models available, from white glove service to the same service for everyone

    First, define what “VIP support” means in your organization

    VIP support from the service desk usually refers to an elevated level of service (i.e. faster, after-hours, off-site, and/or with more experienced resources) that is provided to those at the executive level of the organization.

    A VIP typically includes executives across the business (e.g. CIO, CEO, CxO, VPs) and sometimes the executive assistants who work directly with them. However, it can also include non-executive-level but critical business roles in some organizations.

    The level of VIP service provided can differ from receiving prioritization in the queue to having a dedicated, full-time technician providing “white glove” service.

    Info-Tech Insight

    You don’t have to use the term “VIP”, as long as you clearly define the terms you are using. Some organizations use the term “VIR” to refer to very important roles rather than people, and some define “critical users” to reflect who should receive prioritized service, for example.

    There are essentially two options for VIP support, but multiple determining factors

    While the details are more specific, your options for VIP support really come down to two: they either receive some kind of enhanced service (either from a dedicated support team or through prioritization from the regular support team) or they don’t. Which option you choose will depend on a wide range of factors, some of which are represented in the diagram below. Factors such as IT budget, size of organization help determine which VIP support model you choose: Enhanced, or the same as everyone else. With enhanced service, you can opt to a dedicated support team or same support team but with prioritized service.

    Option 1: Same service for everyone

    What does it look like?

    VIP tickets are prioritized in the same way as every other ticket – with an assessment by impact and urgency. This allows every ticket to be prioritized appropriately according to how big the impact of the issue is and how quickly it needs to be resolved – regardless of who the submitter is. This means that VIPs with very urgent issues will still receive immediate support, as would a non-VIP user with a critical issue.

    Who is it best suited for?

    • Small organizations and IT teams.
    • Executives don’t want special treatment.
    • Not enough service desk resources or budget to provide prioritized or dedicated VIP service.
    • Service desk is already efficient and meeting SLAs for all requests and incidents.

    Pros

    • Highest level of consistency in service because the same process is followed for all user groups.
    • Ensures that service doesn’t suffer for non-VIP users for teams with a limited number of service desk staff.
    • No additional cost.
    • Potential to argue for more resources if executive service expectations aren’t met.

    Cons

    • Does not work if executives expect or require elevated service regardless of issue type.
    • Potential for increase in management escalations or complaints from dissatisfied executives. Some may end up jumping the queue as a result, which results in unstandardized VIP treatment only for some users.

    Info-Tech Insight

    Don’t design a VIP service solely out of fear that VIPs will be unhappy with the standard level of support the service desk provides. In some cases, it is better to focus your efforts on improving your standard support for everyone rather than only for a small percentage of users, especially if providing that elevated VIP support would further deteriorate service levels for the rest of the organization.

    Option 2: Prioritized service for VIPs

    What does it look like?

    • VIPs still go through the service desk but receive higher priority than non-VIP tickets.
    • Requests from VIP submitters are still evaluated using the standard prioritization matrix but are bumped up in urgency or priority. More critical issues can still take precedence.
    • Existing service desk resources are still used to resolve the request, but requests are just placed closer to the “front of the line.”
    • VIP users are identified in the ticketing system and may have a separate number to call or are routed differently/skip the queue within the ACD/IVR.

    Who is it best suited for?

    • Organizations that want or need to give VIPs expedited or enhanced service, but that don’t have the resources to dedicate to a completely separate VIP service desk team.

    Pros

    • Meets the need of executives for faster service.
    • Balances the need for prioritized service to VIPs while not sacrificing resources to handle most user requests.
    • All tickets still go through a single point of contact to be triaged and monitored by the service desk.
    • Easy to measure and compare performance of VIP service vs. standard service because processes are the same.

    Cons

    • Slight cost associated with implementing changes to phone system if necessary.
    • Makes other users aware that VIPs receive “special treatment” – some may try to jump the queue themselves.
    • May not meet the expectations of some executives who prefer dedicated, face-to-face resources to resolve their issues.

    Info-Tech Insight

    If you’re already informally bumping VIP tickets up the queue, this may be the most appropriate model for you. Bring formalization to your process by clearly defining exactly where VIP tickets fit in your prioritization matrix to ensure they are handled consistently and that VIPs are aware of the process.

    Option 3: Dedicated VIP service

    What does it look like?

    • VIPs contact a dedicated service desk and receive immediate/expedited support, often face to face.
    • Often a separate phone number or point of contact.
    • Similar to concierge service or “white glove” service models.
    • At least one dedicated FTE with good customer service skills and technical knowledge who builds trust with executives.

    Who is it best suited for?

    • Larger enterprises with many VIP users to support, but where VIPs are geographically clustered (as geography sprawls, the cost of the service will spiral).
    • IT organizations with enough resources on the service desk to support a dedicated VIP function.
    • Organizations where executives require immediate, in-person support.

    Pros

    • Most of the time, this model results in the fastest service delivery to executives.
    • Most personal method of delivering support with help often provided in person and from familiar, trusted technicians.
    • Usually leads to the highest level of satisfaction with the service desk from executives.

    Cons

    • Most expensive model; usually requires at least one dedicated, experienced FTE to support and sometimes after-hours support.
    • Essentially two separate service desks; can result in a disconnect between staff.
    • Career path and cross-training opportunities for the dedicated staff may be limited; role can be exhausting.
    • Reporting on the service can be more complicated and tickets are often logged after the fact.
    • If not done well, quality of service can suffer for the rest of the organization.

    Info-Tech Insight

    This type of model is essential in many large enterprises where the success of the company can depend on VIPs having access to dedicated support to minimize downtime as much as possible. However, it also requires the highest level of planning and dedication to get right. Without carefully documented processes and procedures and highly trained staff to support the model, it will fail to deliver the expected benefits.

    Step 2: Capture business needs

    Step overview:

    • Analyze your data and gather requirements to determine whether there is a need for a VIP service.

    Assess current state and metrics

    You can’t define your target state without a clear understanding of your current state. Analyze your ticket data and reports to identify the type and volume of VIP requests the service desk receives and how well you’re able to meet these requests with your current resources and structure.

    Analyze ticket data

    • What volume of tickets are you supporting? How many of those tickets come from VIP users?
    • What is your current resolution time for incidents and requests? How well are you currently meeting SLAs?
    • How quickly are executive/VIP tickets being resolved? How long do they have to wait for a response?
    • How many after-hours requests do you receive?

    Assess resourcing

    • How many users do you support; what percentage of them would be identified as VIP users?
    • How many service desk technicians do you have at each tier?
    • How well are you currently meeting demand? Would you be able to meet demand if you dedicated one or more Tier 2 technicians to VIP support?
    • If you would need to hire additional resources, is there budget to do so?

    Use the data to inform your assessment

    • Do you have a current problem with service delivery to VIPs and/or all users that needs to be addressed by changing the VIP support model?
    • Do you have the demand to support the need for a VIP service?
    • Do you have the resources to support providing VIP service?

    Leverage Info-Tech’s tools to inform your assessment

    Analyze your ticket data and reports to understand how well you’re currently meeting SLAs, your average response and resolution times, and the volume and type of requests you get from VIPs in order to understand the need for changing your current model. If you don’t have the ticket data to inform your assessment, leverage Info-Tech’s Service Desk Ticket Analysis Tool.

    Service Desk Ticket Analysis Tool

    Use this tool to identify trends and patterns in your ticket data. The ticket summary dashboard contains multiple reports analyzing how tickets come in, who requests them, who resolves them, and how long it takes to resolve them.

    If you need help understanding how well your current staff is able to handle your current ticket volume, leverage Info-Tech’s Service Desk Staffing Calculator to analyze demand and ticket volume trends. While not specifically designed to analyze VIP tickets, you could run the assessment separately for VIP volume if you have that data available.

    Service Desk Staffing Calculator

    Use this tool to help you estimate the optimal resource allocation to support your demand over time.

    Engage stakeholders to understand their requirements

    Follow your organization’s requirements gathering process to identify and prioritize stakeholders, conduct stakeholder interviews, and identify, track, and prioritize their requirements and expectations for service delivery.

    Gather requirements from VIP stakeholders

    1. Identify which stakeholders need to be consulted.
    2. Prioritize stakeholders in terms of influence and interest in order to identify who to engage in the requirements gathering process.
    3. Build a plan for gathering the requirements of key stakeholders in terms of VIP service delivery.
    4. Conduct requirements gathering and record the results of each stakeholder interaction.
    5. Analyze and summarize the results to determine the top expectations and requirements for VIP service desk support.

    If your organization does not have a defined requirements gathering process or template, leverage Info-Tech tools and templates:

    The Improve Requirements Gathering blueprint can be adapted from software requirements gathering to service desk.

    The PMO Requirements Gathering Tool can be adapted from interviewing stakeholders on their PMO requirements to service desk requirements.

    Info-Tech Insight

    Don’t guess at what your VIPs need or want – ask them and involve them in the service design. Many IT leaders sacrifice overall service quality to prioritize VIPs, thinking they expect immediate service. However, they later find out that the VIPs just assumed the service they were receiving was the standard service and many of their issues can wait.

    Identify additional challenges and opportunities by collecting perceptions of business users and stakeholders

    Formally measuring perceptions from your end users and key business stakeholders will help to inform your needs and determine how well the service desk is currently meeting demands from both VIP users and the entire user base.

    CIO Business Vision

    Info-Tech's CIO Business Vision program is a low-effort, high-impact program that will give you detailed report cards on the organization’s satisfaction with IT’s core services. Use these insights to understand your key business stakeholders, find out what is important to them, and improve your interactions.

    End User Satisfaction

    Info-Tech’s End User Satisfaction Program helps you measure end-user satisfaction and importance ratings of core IT services, IT communications, and business enablement to help you decide which IT service capabilities need to be addressed to meet the demands of the business.

    Learn more about Info-Tech’s CIO Business Vision or End User Satisfaction Program .

    Step 3: Choose the right approach

    Step overview:

    • Based on your assessment from Step 2, decide on the best way to move forward with your VIP service model.

    Use your assessment results to choose the most appropriate support model

    The table below is a rough guide for how the results of your assessments may line up to the most appropriate model for your organization:

    Example assessment results for: Dedicated service, prioritized service, and same servce based off of the assessment source: Ticket analysis, staffing analysis, or stakeholder.

    Info-Tech Insight

    If you’re in the position of deciding how to improve service to VIPs, it’s unlikely that you will end up choosing the “same service” model. If your data analysis tells you that you are currently meeting every metric target for all users, this may actually indicate that you’re overstaffed at the service desk.

    If you choose a specialized VIP support model, ensure there is a strong, defined need before moving forward

    Do not proceed if:

    • Your decision is purely reactive in response to a perceived need or challenges you’re currently experiencing
    • The demand is coming from a single dissatisfied executive without requirements from other VIPs being collected.
    • Your assessment data does not support the demand for a dedicated VIP function.
    • You don’t have the resources or support required to be successful in the approach.

    Proceed with a VIP model if:

    • You’re prepared to scale and support the model over the long term.
    • Business stakeholders have clearly expressed a need for improved VIP service.
    • Data shows that there is a high volume of urgent requests from VIPs.
    • You have the budget and resources required to support an enhanced VIP service delivery model.

    Step 4: Design the service offering

    Step overview:

    • Define and document all processes, procedures, and responsibilities relevant to the VIP support offering.

    Clearly define the service and eligible users

    Once you’ve decided on the most appropriate model, clearly describe the service and document who is eligible to receive it.

    1. Define exactly what the service is before going into the procedural details. High-level examples to start from are provided below:

    Prioritized Service Model

    When a designated VIP user contacts the service desk with a question, incident, or service request, their ticket will be prioritized over non-VIP tickets following the prioritization matrix. This process has been designed in accordance with business needs and requirements, as defined VIP users have more urgent demands on their time and the impact of downtime is greater as it has the potential to impact the business. However, all tickets, VIP tickets included, must still be prioritized by impact and urgency. Incidents that are more critical will still be resolved before VIP tickets in accordance with the prioritization process.

    Dedicated Service Model

    VIP support is a team of dedicated field technicians available to provide an elevated level of service including deskside support for executives and designated VIP users. VIP users have the ability to contact the VIP support service through a dedicated phone number and will receive expedited ticket handling and resolution by dedicated Tier 2 specialists with experience dealing with executives and their unique needs and requirements. This process has been designed in accordance with business needs and requirements.

    2 Identify VIP-eligible users

    • Define who qualifies as a VIP to receive VIP support or be eligible to contact the dedicated VIP service desk/concierge desk.
    • If other users or EAs can submit tickets on behalf of VIPs, identify those individuals as well.
    • Review the list and cut back if necessary. Less is usually more here, especially when starting out. If everyone is a VIP, then no one is truly a VIP.
    • Identify who maintains ownership over the list of eligible VIP users and how any changes to the list or requests for changes will be handled.
    • Ensure that all VIP-eligible users are clearly identified in the ITSM system.

    Map out the VIP process in a workflow

    Use a visual workflow to document the process for resolving or fulfilling VIP tickets, from when the ticket is submitted to when it gets closed.

    Your workflow should address the following:

    • How should the ticket be prioritized?
    • When are escalations necessary?
    • What happens if a user requests VIP service but is not defined as eligible?
    • Should the user verify that the issue is resolved before the ticket is closed?
    • What automatic notifications or communications need to go out and when?
    • What manual communications or notifications need to be sent out (e.g. when a ticket is escalated or reassigned)?
    VIP Support Process Example.

    Use the VIP Support Process Workflow Example as a template to map out your own process.

    Define and document all VIP processes and procedures

    Clearly describe the service and all related processes and procedures so that both the service delivery team and users are on the same page.

    Define all aspects of the service so that every VIP request will follow the same standardized process and VIPs will have clear expectations for the service they receive. This may include:

    • How VIPs should contact the service desk
    • How VIP tickets will be prioritized
    • SLAs and service expectations for VIP tickets
    • Ticket resolution or fulfillment steps and process
    • Escalation points and contacts
    • After-hours requests process

    If VIP user requests receive enhanced priority, for example, define exactly how those requests should be prioritized using your prioritization matrix. An example is found below and in the Service Desk VIP Procedures Template.

    Prioritization matrix for classification of incidents and requests.

    Use Info-Tech’s Service Desk VIP Procedures Template as a guide

    This template is designed to assist with documenting your service desk procedures for handling VIP or executive tickets. The template is not meant to cover all possible VIP support models but is an example of one support model only. It should be adapted and customized to reflect your specific support model and procedures.

    It includes the following sections:

    1. VIP support description/overview
    2. VIP support entitlement (who is eligible)
    3. Procedures
      • Ticket submission and triage
      • Ticket prioritization
      • SLAs and escalation
      • VIP ticket resolution process
      • After-hours requests
    4. Monitoring and reporting

    Download the Service Desk VIP Procedures Template

    Allocate resources or assign responsibilities specific to VIP support

    Regardless of the support model you choose, you’ll need to be clear on service desk agents’ responsibilities when dealing with VIP users.
    • Clarify the expectations of any service desk agent who will be handling VIP tickets; they should demonstrate excellent customer service skills and expertise, respect for the VIP and the sensitivity of their data, and prompt service.
    • Use a RACI chart to clarify responsibility and accountability for VIP-specific support tasks.
    • If you will be moving to a dedicated VIP support team, clearly define the responsibilities of any new roles or tasks. Sample responsibilities can be found on the right.
    • If you will be changing the role of an existing service desk agent to become focused solely on providing VIP support, clarify how the responsibilities of other service desk agents may change too, if at all.
    • Be clear on expectations of agents for after-hours support, especially if there will be a change to the current service provision.

    Sample responsibilities for a dedicated VIP support technician/specialist may include:

    • Resolve support tickets for all eligible VIP users following established processes and procedures.
    • Provide both onsite and remote support to executives.
    • Quickly and effectively diagnose and resolve technical issues with minimal disruption to the executive team.
    • Establish trust with executives/VIPs by maintaining confidentiality and privacy while providing technical support.
    • Set up, monitor, and support high-priority meetings, conferences, and events.
    • Demonstrate excellent communication and customer service skills when providing support to executives.
    • Coordinate more complex support issues with higher level support staff and track tickets through to resolution when needed.
    • Learn new technology and software ahead of implementation to train and support executive teams for use.
    • Conduct individual or group training as needed to educate on applications or how to best use technology to enhance productivity.
    • Proactively manage, maintain, update, and upgrade end-user devices as needed.

    Configure your ITSM tool to support your processes

    Configure your tool to support your processes, not the other way around.
    • Identify and configure VIP users in the system to ensure that they are easily identifiable in the system (e.g. there may be a symbol beside their name).
    • Configure automations or build ticket templates that would automatically set the urgency or priority of VIP tickets.
    • Configure any business rules or workflows that apply to the VIP support process.
    • Define any automated notifications that need to be sent when a VIP ticket is submitted, assigned, escalated, or resolved (e.g. notify service desk manager or a specific DL).
    • Define metrics and customize dashboards and reports to monitor VIP tickets and measure the success of the VIP service.
    • Configure any SLAs that apply only to VIPs to ensure displayed SLAs are accurate.

    Step 5: Launch the service

    Step overview:

    • Communicate and market the service to all relevant stakeholders so everyone is on the same page as to how it works and what’s in scope.

    Communicate the new or revised service to relevant stakeholders ahead of the launch

    If you did your due diligence, the VIP service launch won’t be a surprise to executives. However, it’s critical to

    continue the engagement and communicate the details of the service well to ensure there are no misperceptions about the

    service when it launches.

    Goals of communicating and marketing the service:

    1. Create awareness and understanding of the purpose of the VIP service and what it means for eligible users.
    2. Solidify commitment and buy-in for the service from all stakeholders.
    3. Ensure that all users know how to access the service and any changes to the way they should interact with the service desk.
    4. Set expectations for new/revised service levels.
    5. Reduce and address any concerns about the change in process.

    Info-Tech Insight

    This step isn’t only for the launch of new services. Even if you’re enhancing or right-sizing an existing VIP service, take the opportunity to market the improvements, remind users of the correct processes, and collect feedback.

    Leverage Info-Tech’s communication template to structure your presentation

    This template can be customized to use as an executive presentation to communicate and market the service to VIP users. It includes:

    • Key takeaways
    • Current-state assessment
    • Requirements gathering and feedback results
    • Objectives for the service
    • Anticipated benefits
    • Service entitlement
    • How the service works
    • Escalations and feedback contacts
    • Timeline of next steps

    Info-Tech Insight

    If you’re launching a dedicated concierge service for VIPs, highlight the exclusivity of the service in your marketing to draw users in. For example, if eligible VIPs get a separate number to call, expedited SLAs, or access to more tenured service desk experts, promote this added value of the service.

    Download the VIP Support Service Communication Template

    Step 6: Monitor and measure

    Step overview:

    • Measure and monitor the success of the program by tracking and reporting on targeted metrics.

    Evaluate and demonstrate the success of the program with key metrics

    Targeted metrics to evaluate the success of the VIP program will be critical to understanding and demonstrating whether the service is delivering the intended value. Track key metrics to:

    • Track if and how well you’re meeting your defined SLAs for VIP support.
    • Measure demand for VIP support (i.e. ticket volume and types of tickets) and evaluate against resource supply to determine whether a staffing adjustment is needed to meet demand.
    • Measure the cost of providing the VIP service in order to report back to executives.
    • Leverage real data to quantitatively demonstrate that you’re providing enhanced service to VIPs if there is an escalation or negative feedback from one individual.
    • Monitor service delivery to non-VIP users to ensure that service to the rest of the organization isn’t impacted by the VIP service
    • Evaluate the types of ticket that are submitted to the VIP service to inform training plans, self-service options, device upgrades, or alternatives to reduce future volume.

    Info-Tech Insight

    If your data definitively shows the VIP offering delivers enhanced service levels, publish these results to business leadership. A successful VIP service is a great accomplishment to market and build credibility for the service desk.

    Tie metrics to critical success factors

    Apart from your regular service desk metrics, identify the top metrics to tie to the key performance indicators of the program’s success factors.

    Sample Critical Success Factors

    • Increased executive satisfaction with the service desk
    • Improved response and resolution times to VIP tickets
    • Demand for the service is matched by supply

    Sample Metrics

    • End-user satisfaction scores on VIP tickets
    • Executive satisfaction with the service desk as measured on a broader annual survey
    • Response and resolution times for VIP tickets
    • Percentage of SLAs met for VIP tickets
    • VIP ticket volume
    • Average speed of answer for VIP calls

    Download Define Service Desk Metrics that Matter and the Service Desk Metrics Workbook for help defining CSFs, KPIs, and key metrics

    Step 7: Continually improve

    Step overview:

    • Continually evaluate the program to identify opportunities for improvement or modifications to the service support model.

    Continually evaluate the service to identify improvements

    Executives are happy, resolution times are on target – now what? Even if everything seems to be working well, never stop monitoring, measuring, and evaluating the service. Not only can metrics change, but there can also always be ways to improve service.

    • Continual improvement should be a mindset – there are always opportunities for improvement, and someone should be responsible for identifying and tracking these opportunities so that they actually get done.
    • Just as you asked for feedback and involvement from VIPs (and their assistants who may submit tickets on their behalf) in designing the service, you should continually collect that feedback and use it to inform improvements to the service.
    • End-user satisfaction surveys, especially broader, more targeted surveys, are also a great source of improvement ideas.
    • Even if end users don’t perceive any need for improvement, IT should still assess how they can make their own processes more efficient or offer alternatives to make delivery easier.

    Download Info-Tech’s Build a Continual Improvement Program blueprint to help you build a process around continual improvement, and use the Continual Improvement Register tool to help you identify and prioritize improvement initiatives.

    Info-Tech Insight

    Don’t limit your continual improvement efforts to the VIP service. Once you’ve successfully elevated the VIP service, look to how you can apply elements of that service to elevate support to the rest of the organization. For example, through providing a roaming service desk, a concierge desk, a Genius-Bar-style walk-in service, etc.

    Expand, reduce, or modify as needed

    Don’t stop with a one-time program evaluation. Continually use your metrics to evaluate whether the service offering needs to change to better suit the needs of your executives and organization. It may be fine as is, or you may find you need to do one of the following:

    Expand

    • If the service offering has been successful and/or your data shows underuse of VIP-dedicated resources, you may be able to expand the offering to identify additional roles as VIP-eligible.
    • Be cautious not to expand the service too widely; not only should it feel exclusive to VIPs, but you need to be able to support it.
    • Also consider whether elements that have been successful in the VIP program (e.g. a concierge desk, after-hours support) should be expanded to be offered to non-VIPs.

    Reduce

    • If VIPs are not using the service as much as anticipated or data shows supply outweighs demand, you may consider scaling back the service to save costs and resources.
    • However, be careful in how you approach this – it shouldn’t negatively impact service to existing users.
    • Rather, evaluate costly services like after-hours support and whether it’s necessary based on demand, adjust SLAs if needed, or reallocate service desk resources or responsibilities. For example, if demand doesn’t justify a dedicated service desk technician, either add non-VIP tasks to their responsibilities or consider moving to a prioritized model.

    Modify

    • The support model doesn’t need to be set in stone. If elements aren’t working, change them! If the entire support model isn’t working, reevaluate if it’s the best model for your organization.
    • Don’t make decisions in a vacuum, though. Just as executives were involved in decision-making at the outset, continually gather their feedback and use it to inform the service design.

    Related Info-Tech Research

    Standardize the Service Desk

    This project will help you build and improve essential service desk processes, including incident management, request fulfillment, and knowledge management to create a sustainable service desk.

    Optimize the Service Desk With a Shift-Left Strategy

    This project will help you build a strategy to shift service support left to optimize your service desk operations and increase end-user satisfaction.

    Build a Continual Improvement Plan

    This project will help you build a continual improvement plan for the service desk to review key processes and services and manage the progress of improvement initiatives.

    Deliver a Customer Service Training Program to Your IT Department

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    Works Cited

    Munger, Nate. “Why You Should Provide VIP Customer Support.” Intercom, 13 Jan. 2016. Accessed Jan. 2023.

    Ogilvie, Ryan. “We Did Away With VIP Support and Got More Efficient.” HDI, 17 Sep. 2020. Accessed Jan. 2023.

    Document Business Goals and Capabilities for Your IT Strategy

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    • As a strategic driver, IT needs to work with the business. Yet, traditionally IT has not worked hand-in-hand with the business. IT does not know what information it needs from the business to execute on its initiatives.
    • A faster time to new investment decisions mean that IT needs a repeatable and efficient process to understand what the business needs.
    • CIOs must execute strategic initiatives to create an IT function that can support the business. Most CIOs fail because of low business support.

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    Critical Insight

    • Understanding the business context is a must for all strategic IT initiatives. At its core, each strategic IT project requires answers to a specific set of questions regarding the business.
    • An effective CIO understands which part of the business context applies to which strategic IT project and, in turn, what questions to ask to uncover those insights.

    Impact and Result

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    Document Business Goals and Capabilities for Your IT Strategy Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should define the business context, review Info-Tech’s methodology, and understand how we can support you in completing key CIO strategic initiatives.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

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    Define the business context needed to complete strategic IT initiatives.

    • Document Business Goals and Capabilities for Your IT Strategy – Storyboard
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    1 Identify the Missing Business Context (pre-work)

    The Purpose

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    Key Benefits Achieved

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    2 Uncover and Document the Missing Context

    The Purpose

    Analyze the outputs from step 1 and uncover the business context gaps.

    Key Benefits Achieved

    A thorough understanding of business needs and why IT should pursue certain initiatives

    Activities

    2.1 Conduct group or one-on-one interviews to identify the missing pieces of the business context.

    Outputs

    Documentation of answers to business context gaps

    3 Uncover and Document the Missing Context

    The Purpose

    Analyze the outputs from step 1 and uncover the business context gaps.

    Key Benefits Achieved

    A thorough understanding of business needs and why IT should pursue certain initiatives

    Activities

    3.1 Conduct group or one-on-one interviews to identify the missing pieces of the business context.

    Outputs

    Documentation of answers to business context gaps

    4 Review Business Context and Next Steps

    The Purpose

    Review findings and implications for IT’s strategic initiative.

    Key Benefits Achieved

    A thorough understanding of business needs and how IT’s strategic initiatives addresses those needs

    Activities

    4.1 Review documented business context with IT team.

    4.2 Discuss next steps for strategic CIO initiative execution.

    Outputs

    Finalized version of the business context

    Reduce Risk With Rock-Solid Service-Level Agreements

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    • Parent Category Name: Vendor Management
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    Organizations can struggle to understand what service-level agreements (SLAs) are required and how they can differ depending on the service type. In addition, these other challenges can also cloud an organization’s knowledge of SLAs:

    • No standardized SLAs documents, service levels, or metrics
    • Dealing with lost productivity and revenue due to persistent downtime
    • Not understanding SLAs components and what service levels are required for a particular service
    • How to manage the SLA and hold the vendor accountable

    Our Advice

    Critical Insight

    SLAs need to have clear, easy-to-measure objectives, to meet expectations and service level requirements, including meaningful reporting and remedies to hold the provider accountable to its obligations.

    Impact and Result

    This project will provide several benefits and learnings for almost all IT workers:

    • Better understanding of an SLA framework and required SLA elements
    • Standardized service levels and metrics aligned to the organization’s requirements
    • Reduced time in reviewing, evaluating, and managing service provider SLAs

    Reduce Risk With Rock-Solid Service-Level Agreements Research & Tools

    Start here – Read our Executive Brief

    Understand how to resolve your challenges with SLAs and their components and ensuring adequate metrics. Learn how to create meaningful SLAs that meet your requirements and manage them effectively.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Understand SLA elements – Understand the elements of SLAs, service types, service levels, metrics/KPIs, monitoring, and reporting

    • SLA Checklist
    • SLA Evaluation Tool

    2. Create requirements – Create your own SLA criteria and templates that meet your organization’s requirements

    • SLA Template & Metrics Reference Guide

    3. Manage obligations – Learn the SLA Management Framework to track providers’ performance and adherence to their commitments.

    • SLO Tracker & Trending Tool

    Infographic

    Workshop: Reduce Risk With Rock-Solid Service-Level Agreements

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Understand the Elements of SLAs

    The Purpose

    Understand key components and elements of an SLA.

    Key Benefits Achieved

    Properly evaluate an SLA for required elements.

    Activities

    1.1 SLA overview, objectives, SLA types, service levels

    1.2 SLA elements and objectives

    1.3 SLA components: monitoring, reporting, and remedies

    1.4 SLA checklist review

    Outputs

    SLA Checklist 

    Evaluation Process

    SLA Checklist

    Evaluation Process

    SLA Checklist

    Evaluation Process

    SLA Checklist

    Evaluation Process

    2 Create SLA Criteria and Management Framework

    The Purpose

    Apply knowledge of SLA elements to create internal SLA requirements.

    Key Benefits Achieved

    Templated SLAs that meet requirements.

    Framework to manage SLOs.

    Activities

    2.1 Creating SLA criteria and requirements

    2.2 SLA templates and policy

    2.3 SLA evaluation activity

    2.4 SLA Management Framework

    2.5 SLA monitoring, tracking, and remedy reconciliation

    Outputs

    Internal SLA Management Framework

    Evaluation of current SLAs

    SLA tracking and trending

    Internal SLA Management Framework

    Evaluation of current SLAs

    SLA tracking and trending

    Internal SLA Management Framework

    Evaluation of current SLAs

    SLA tracking and trending

    Internal SLA Management Framework

    Evaluation of current SLAs

    SLA tracking and trending

    Internal SLA Management Framework

    Evaluation of current SLAs

    SLA tracking and trending

    Further reading

    Reduce Risk With Rock-Solid Service-Level Agreements

    Hold Service Providers more accountable to their contractual obligations with meaningful SLA components & remedies

    EXECUTIVE BRIEF

    Analyst Perspective

    Reduce Risk With Rock-Solid Service-Level Agreements

    Every year organizations outsource more and more IT infrastructure to the cloud, and IT operations to managed service providers. This increase in outsourcing presents an increase in risk to the CIO to save on IT spend through outsourcing while maintaining required and expected service levels to internal customers and the organization. Ensuring that the service provider constantly meets their obligations so that the CIO can meet their obligation to the organization can be a constant challenge. This brings forth the importance of the Service Level Agreement.

    Research clearly indicates that there is a general lack of knowledge when comes to understanding the key elements of a Service Level Agreement (SLA). Even less understanding of the importance of the components of Service Levels and the Service Level Objectives (SLO) that service provider needs to meet so that the outsourced service consistently meets requirements of the organization. Most service providers are very good at providing the contracted service and they all are very good at presenting SLOs that are easy to meet with very few or no ramifications if they don’t meet their objectives. IT leaders need to be more resolute in only accepting SLOs that are meaningful to their requirements and have meaningful, proactive reporting and associated remedies to hold service providers accountable to their obligations.

    Ted Walker

    Principal Research Director, Vendor Practice

    Info-Tech Research Group

    Executive Brief

    Vendors provide service level commitments to customers in contracts to show a level of trust, performance, availability, security, and responsiveness in an effort create a sense of confidence that their service or platform will meet your organization’s requirements and expectations. Sifting through these promises can be challenging for many IT Leaders. Customers struggle to understand and evaluate what’s in the SLA – are they meaningful and protect your investment? Not understanding the details of SLAs applicable to various types of Service (SaaS, MSP, Service Desk, DR, ISP) can lead to financial and compliance risk for the organization as well as poor customer satisfaction.

    This project will provide IT leadership the knowledge & tools that will allow them to:

    • Understand what SLAs are and why they need them.
    • Develop standard SLAs that meet the organization’s requirements.
    • Negotiate meaningful remedies aligned to Service Levels metrics or KPIs.
    • Create SLA monitoring & reporting and remedies requirements to hold the provider accountable.

    This research:

    1. Is designed for:
    • The CIO or CFO who needs to better understand their provider’s SLAs.
    • The CIO or BU that could benefit from improved service levels.
    • Vendor management who needs to standardize SLAs for the organization IT leadership that needs consistent service levels to the business
    • The contract manager who needs a better understanding of contact SLAs
  • Will help you:
    • Understand what a Service Level Agreement is and what it’s for
    • Learn what the components are of an SLA and why you need them
    • Create a checklist of required SLA elements for your organization
    • Develop standard SLA template requirements for various service types
    • Learn the importance of SLA management to hold providers accountable
  • Will also assist:
    • Vendor management
    • Procurement and sourcing
    • Organizations that need to understand SLAs within contract language
    • With creating standardized monitoring & reporting requirements
    • Organizations get better position remedies & credits to hold vendors accountable to their commitments
  • Reduce Risk With Rock-Solid Service-Level Agreements (SLAs)

    Hold service providers more accountable to their contractual obligations with meaningful SLA components and remedies

    The Problem

    IT Leadership doesn't know how to evaluate an SLA.

    Misunderstanding of obligations given the type of service provided (SAAS, IAAS, DR/BCP, Service Desk)

    Expectations not being met, leading to poor service from the provider.

    No way to hold provider accountable.

    Why it matters

    SLAS are designed to ensure that outsourced IT services meet the requirements and expectations of the organization. Well-written SLAs with all the required elements, metrics, and remedies will allow IT departments to provide the service levels to their customer and avoid financial and contractual risk to the organization.

    The Solution

    1. Understand the key service elements within an SLA
    • Develop a solid understanding of the key elements within an SLA and why they're important.
  • Establish requirements to create SLA criteria
    • Prioritize contractual services and establish concise SLA checklists and performance metrics.
  • Manage SLA obligations to ensure commitments are met
    • Review the five steps for effective SLA management to track provider performance and deal with chronic issues.
  • Service types

    • Availability/Uptime
    • Response Times
    • Resolution Time
    • Accuracy
    • First-Call Resolution

    Agreement Types

    • SaaS/IaaS
    • Service Desk
    • MSP
    • Co-Location
    • DR/BCP
    • Security Ops

    Performance Metrics

    • Reporting
    • Remedies & Credits
    • Monitoring
    • Exclusion

    Example SaaS Provider

    • Response Times ✓
    • Availability/Uptime ✓
    • Resolution Time ✓
    • Update Times ✓
    • Coverage Time ✓
    • Monitoring ✓
    • Reporting ✓
    • Remedies/Credits ✓

    SLA Management Framework

    1. SLO Monitoring
    • SLOs must be monitored by the provider, otherwise they can't be measured.
  • Concise Reporting
    • This is the key element for the provider to validate their performance.
  • Attainment Tracking
    • Capturing SLO metric attainment provides performance trending for each provider.
  • Score carding
    • Tracking details provide input into overall vendor performance ratings.
  • Remedy Reconciliation
    • From SLO tracking, missed SLOs and associated credits needs to be actioned and consumed.
  • Executive Summary

    Your Challenge

    To understand which SLAs are required for your organization and how they can differ depending on the service type. In addition, these other challenges can also cloud your knowledge of SLAs

    • No standardized SLA documents, Service levels, or metrics
    • Dealing with lost productivity & revenue due to persistent downtime
    • Understanding SLA components and what service levels are requires for a particular service
    • How to manage the SLA and hold the vendor accountable

    Common Obstacles

    There are several unknowns that SLA can present to different departments within the organization:

    • Little knowledge of what service levels are required
    • Not knowing SLO standards for a service type
    • Lack of resources to manage vendor obligations
    • Negotiating required metrics/KPIs with the provider
    • Low understanding of the risk that poor SLAs can present to the organization

    Info-Tech's Approach

    Info-Tech has a three-step approach to effective SLAs

    • Understand the elements of an SLA
    • Create Requirements for your organization
    • Manage the SLA obligations

    There are some basic components that every SLA should have – most don’t have half of what is required

    Info-Tech Insight

    SLAs need to have clear, easy to measure objectives to meet your expectations and service level requirements, including meaningful reporting and remedies to hold the provider accountable to their obligations.

    Your challenge

    This research is designed to help organizations gain a better understanding of what an SLA is, understand the importance of SLAs in IT contracts, and ensure organizations are provided with rock-solid SLAs that meet their requirements and not just what the vendor wants to provide.

    • Vendors can make SLAs weak and difficult to understand; sometimes the metrics are meaningless. Not fully understanding what makes up a good SLA can bring unknown risks to the organization.
    • Managing vendor SLA obligations effectively is important. Are adequate resources available? Does the vendor provide manual vs. automated processes and which do you need? Is the process proactive from the vendor or reactive from the customer?

    SLAs come in many variations and for many service types. Understanding what needs to be in them is one of the keys to reducing risk to your organization.

    “One of the biggest mistakes an IT leader can make is ignoring the ‘A’ in SLA,” adds Wendy M. Pfeiffer, CIO at Nutanix. “

    An agreement isn’t a one-sided declaration of IT capabilities, nor is it a one-sided demand of business requirements,” she says. “An agreement involves creating a shared understanding of desired service delivery and quality, calculating costs related to expectations, and then agreeing to outcomes in exchange for investment.” (15 SLA mistakes IT leaders still make | CIO)

    Common obstacles

    There are typically a lot of unknowns when it comes to SLAs and how to manage them.

    Most organizations don’t have a full understanding of what SLAs they require and how to ensure they are met by the vendor. Other obstacles that SLAs can present are:

    • Inadequate resources to create and manage SLAs
    • Poor awareness of standard or required SLA metrics/KPIs
    • Lack of knowledge about each provider’s commitment as well as your obligations
    • Low vendor willingness to provide or negotiate meaningful SLAs and credits
    • The know-how or resources to effectively monitor and manage the SLA’s performance

    SLAs need to address your requirements

    55% of businesses do not find all of their service desk metrics useful or valuable (Freshservice.com)

    27% of businesses spend four to seven hours a month collating metric reports (Freshservice.com)

    Executive Summary

    Info-Tech’s Approach

    • Understand the elements of an SLA
      • Availability
      • Monitoring
      • Response Times
      • SLO Calculation
      • Resolution Time
      • Reporting
      • Milestones
      • Exclusions
      • Accuracy
      • Remedies & Credits
    • Create standard SLA requirements and criteria
      • SLA Element Checklist
      • Corporate Requirements and Standards
      • SLA Templates and Policy
    • Effectively Manage the SLA Obligations
      • SLA Management Framework
        • SLO Monitoring
        • Concise Reporting
        • Attainment Tracking
        • Score Carding
        • Remedy Reconciliation

    Info-Tech’s three phase approach

    Reduce Risk With Rock-Solid Service-Level Agreements

    Phase 1

    Understand SLA Elements

    Phase Content:

    • 1.1 What are SLAs, types of SLAs, and why are they needed?
    • 1.2 Elements of an SLA
    • 1.3 Obligation management monitoring, Reporting requirements
    • 1.4 Exclusions
    • 1.5 SLAs vs. SLOs vs. SLIs

    Outcome:

    This phase will present you with an understanding of the elements of an SLA: What they are, why you need them, and how to validate them.

    Phase 2

    Create Requirements

    Phase Content:

    • 2.1 Create a list of your SLA criteria
    • 2.2 Develop SLA policy & templates
    • 2.3 Create a negotiation strategy
    • 2.4 SLA Overachieving discussion

    Outcome:

    This phase will leverage knowledge gained in Phase 1 and guide you through the creation of SLA requirements, criteria, and templates to ensure that providers meet the service level obligations needed for various service types to meet your organization’s service expectations.

    Phase 3

    Manage Obligations

    Phase Content:

    • 3.1 SLA Monitoring, Tracking
    • 3.2 Reporting
    • 3.3 Vendor SLA Reviews & Optimizing
    • 3.4 Performance management

    Outcome:

    This phase will provide you with an SLA management framework and the best practices that will allow you to effectively manage service providers and their SLA obligations.

    Insight summary

    Overarching insight

    SLAs need to have clear, easy-to-measure objectives to meet your expectations and service level requirements, including meaningful reporting and remedies to hold the provider accountable to their obligations.

    Phase 1 insight

    Not understanding the required elements of an SLA and not having meaningful remedies to hold service providers accountable to their obligations can present several risk factors to your organization.

    Phase 2 insight

    Creating standard SLA criteria for your organization’s service providers will ensure consistent service levels for your business units and customers.

    Phase 3 insight

    SLAs can have appropriate SLOs and remedies but without effective management processes they could become meaningless.

    Tactical insight

    Be sure to set SLAs that are easily measurable from regularly accessible data and that are straight forward to interpret.

    Tactical insight

    Beware of low, easy to attain service levels and metrics/KPIs. Service levels need to meet your expectations and needs not the vendor’s.

    Blueprint deliverables

    Each step of this blueprint is accompanied by supporting deliverables to help you accomplish your goals:

    SLA Tracker & Trending Tool

    Track the provider’s SLO attainment and see how their performance is trending over time

    SLA Evaluation Tool

    Evaluate SLA service levels, metrics, credit values, reporting, and other elements

    SLA Template & Metrics Reference Guide

    Reference guide for typical SLA metrics with a generic SLA Template

    Service-Level Agreement Checklist

    Complete SLA component checklist for core SLA and contractual elements.

    Key deliverable:

    Service-Level Agreement Evaluation Tool

    Evaluate each component of the SLA , including service levels, metrics, credit values, reporting, and processes to meet your requirements

    Blueprint objectives

    Understand the components of an SLA and effectively manage their obligations

    • To provide an understanding of different types of SLAs, their required elements, and what they mean to your organization. How to identify meaningful service levels based on service types. We will break down the elements of the SLA such as service types and define service levels such as response times, availability, accuracy, and associated metrics or KPIs to ensure they are concise and easy to measure.
    • To show how important it is that all metrics have remedies to hold the service provider accountable to their SLA obligations.

    Once you have this knowledge you will be able to create and negotiate SLA requirements to meet your organization’s needs and then manage them effectively throughout the term of the agreement.

    InfoTech Insight:

    Right-size your requirements and create your SLO criteria based on risk mitigation and create measurements that motivate the desired behavior from the SLA.

    Blueprint benefits

    IT Benefits

    • An understanding of standard SLA service levels and metrics
    • Reduced financial risk through clear and concise easy-to-measure metrics and KPIs
    • Improved SLA commitments from the service provider
    • Meaningful reporting and remedies to hold the provider accountable
    • Service levels and metrics that meet your requirements to support your customers

    Business Benefits

    • Better understanding of an SLA framework and required SLA elements
    • Improved vendor performance
    • Standardized service levels and metrics aligned to your organization’s requirements
    • Reduced time in reviewing and comprehending vendor SLAs
    • Consistent performance from your service providers

    Measure the value of this blueprint

    1. Dollars Saved
    • Improved performance from your service provider
    • Reduced financial risk through meaningful service levels & remedies
    • Dollars gained through:
      • Reconciled credits from obligation tracking and management
      • Savings due to automated processes
  • Time Saved
    • Reduced time in creating effective SLAs through requirement templates
    • Time spent tracking and managing SLA obligations
    • Reduced negotiation time
    • Time spent tracking and reconciling credits
  • Knowledge Gained
    • Understanding of SLA elements, service levels, service types, reporting, and remedies
    • Standard metrics and KPIs required for various service types and levels
    • How to effectively manage the service provider obligations
    • Tactics to negotiate appropriate service levels to meet your requirements
  • Info-Tech offers various levels of support to best suit your needs

    DIY Toolkit

    "Our team has already made this critical project a priority, and we have the time and capability, but some guidance along the way would be helpful."

    Guided Implementation

    "Our team knows that we need to fix a process, but we need assistance to determine where to focus. Some check-ins along the way wound help keep us on track."

    Workshop

    "We need to hit the ground running and get this project kicked off immediately. Our team has the ability to take this over once we get a framework and strategy in place."

    Consulting

    "Our team does not have the time or the knowledge to take this project on. We need assistance through the entirety of this project."

    Diagnostics and consistent frameworks are used throughout all four options.

    Guided Implementation

    What does a typical GI on this topic look like?

    A Guided Implementation (GI) is a series of calls with an Info-Tech analyst to help implement our best practices in your organization.

    A typical GI is between three to six calls over the course of two to three months.

    Phase 1 - Understand

    • Call #1: Scope requirements, objectives, and your specific SLA challenges

    Phase 2 - Create Requirements

    • Call #2: Review key SLA and how to identify them
    • Call #3: Deep dive into SLA elements and why you need them
    • Call #4: Review your service types and SLA criteria
    • Call #5: Create internal SLA requirements and templates

    Phase 3 - Management

    • Call #6: Review SLA Management Framework
    • Call #7: Review and create SLA Reporting and Tracking

    Workshop Overview

    Contact your account representative for more information.

    workshops@infotech.com 1-888-670-8889

    Day 1 Day 2
    Understanding SLAs SLA Templating & Management
    Activities

    1.1 SLA overview, objectives, SLA types, service levels

    1.2 SLA elements and objectives

    1.3 SLA components – monitoring, reporting, remedies

    1.4 SLA Checklist review

    2.1 Creating SLA criteria and requirements

    2.2 SLA policy & template

    2.3 SLA evaluation activity

    2.4 SLA management framework

    2.5 SLA monitoring, tracking, remedy reconciliation

    Deliverables
    1. SLA Checklist
    2. SLA policy & template creation
    3. SLA management gap analysis
    1. Evaluation of current SLAs
    2. SLA tracking and trending
    3. Create internal SLA management framework

    Reduce Risk With Rock-Solid Service-Level Agreements

    Phase 1

    Phase 1

    Understand SLA Elements

    Phase Steps

    • 1.1 What are SLAs, the types of SLAs, and why are they needed?
    • 1.2 Elements of an SLA
    • 1.3 Obligation management monitoring, Reporting requirements
    • 1.4 Exclusions and exceptions
    • 1.5 SLAs vs. SLOs vs. SLIs

    Create Requirements

    Manage Obligations

    1.1 What are SLAs, the types of SLAs, and why are they needed?

    SLA Overview

    What is a Service Level Agreement?

    An SLA is an overarching contractual agreement between a service provider and a customer (can be external or internal) that describes the services that will be delivered by the provider. It describes the service levels and associated performance metrics and expectations, how the provider will show it has attained the SLAs, and defines any remedies or credits that would apply if the provider fails to meet its commitments. Some SLAs also include a change or revision process.

    SLAs come in a few forms. Some are unique, separate, standalone documents that define the service types and levels in more detail and is customized to your needs. Some are separate documents that apply to a service and are web posted or linked to an MSA or SSA. The most common is to have them embedded in, or as an appendix to an MSA or SSA. When negotiating an MSA it’s generally more effective to negotiate better service levels and metrics at the same time.

    Objectives of an SLA

    To be effective, SLAs need to have clearly described objectives that define the service type(s) that the service provider will perform, along with commitment to associated measurable metrics or KPIs that are sufficient to meet your expectations. The goal of these service levels and metrics is to ensure that the service provider is committed to providing the service that you require, and to allow you to maintain service levels to your customers whether internal or external.

    1.1 What are SLAs, the types of SLAs, and why are they needed?

    Key Elements of an SLA

    Principle service elements of an SLA

    There are several more common service-related elements of an SLA. These generally include:

    • The Agreement – the document that defines service levels and commitments.
    • The service types – the type of service being provided by the vendor. These can include SaaS, MSP, Service Desk, Telecom/network, PaaS, Co-Lo, BCP, etc.
    • The service levels – these are the measurable performance objectives of the SLA. They include availability (uptime), response times, restore times, priority level, accuracy level, resolution times, event prevention, completion time, etc.
    • Metrics/KPIs – These are the targets or commitments associated to the service level that the service provider is obligated to meet.
    • Other elements – Reporting requirements, monitoring, remedies/credit values and process.

    Contractual Construct Elements

    These are construct components of an SLA that outline their roles and responsibilities, T&Cs, escalation process, etc.

    In addition, there are several contractual-type elements including, but not limited to:

    • A statement regarding the purpose of the SLA.
    • A list of services being supplied (service types).
    • An in-depth description of how services will be provided and when.
    • Vendor and customer requirements.
    • Vendor and customer obligations.
    • Acknowledgment/acceptance of the SLA.
    • They also list each party’s responsibilities and how issues will be escalated and resolved.

    Common types of SLAs explained

    Service-level SLA

    • This service-level agreement construct is the Service-based SLA. This SLA covers an identified service for all customers in general (for example, if an IT service provider offers customer response times for a service to several customers). In a service-based agreement, the response times would be the same and apply to all customers using the service. Any customer using the service would be provided the same SLA – in this case the same defined response time.

    Customer-based SLA

    • A customer-based SLA is a unique agreement with one customer. The entire agreement is defined for one or all service levels provided to a particular customer (for example, you may use several services from one telecom vendor). The SLAs for these services would be covered in one contract between you and the vendor, creating a unique customer-based vendor agreement. Another scenario could be where a vendor offers general SLAs for its services but you negotiate a specific SLA for a particular service that is unique or exclusive to you. This would be a customer-based SLA as well.

    Multi-level SLA

    • This service-level agreement construct is the multi-level SLA. In a multi-level SLA, components are defined to the organizational levels of the customer with cascading coverage to sublevels of the organization. The SLA typically entails all services and is designed to the cover each sub-level or department within the organization. Sometimes the multi-level SLA is known as a master organization SLA as it cascades to several levels of the organization.

    InfoTech Insight: Beware of low, easy to attain Service levels and metrics/KPIs. Service levels need to meet your requirements, expectations, and needs not the vendor’s.

    1.2 Elements of SLA-objectives, service types, and service levels

    Objectives of Service Levels

    The objective of the service levels and service credits are to:

    • Ensure that the services are of a consistently high quality and meet the requirements of the customer
    • Provide a mechanism whereby the customer can attain meaningful recognition of the vendors failure to deliver the level of service for which it was contracted to deliver
    • Incentivize the vendor or service provider to comply with and to expeditiously provide a remedy for any failure to attain the service levels committed to in the SLA
    • To ensure that the service provider fulfills the defined objectives of the outsourced service

    Service types

    There are several service types that can be part of an SLA. Service types are the different nature of services associated with the SLA that the provider is performing and being measured against. These can include:

    Service Desk, SaaS, PaaS, IaaS, ISP/Telecom/Network MSP, DR & BCP, Co-location security ops, SOW.

    Each service type should have standard service level targets or obligations that can vary depending on your requirements and reliance on the service being provided.

    Service levels

    Service levels are measurable targets, metrics, or KPIs that the service provider has committed to for the particular service type. Service levels are the key element of SLAs – they are the performance expectations set between you and the provider. The service performance of the provider is measured against the service level commitments. The ability of the provider to consistently meet these metrics will allow your organization to fully benefit from the objectives of the service and associated SLAs. Most service levels are time related but not all are.

    Common service levels are:

    Response times, resolution times per percent, restore/recovery times, accuracy, availability/uptime, completion/milestones, updating/communication, latency.

    Each service level has standard or minimum metrics for the provider. The metrics, or KPIs, should be relatively easy to measure and report against on a regular basis. Service levels are generally negotiable to meet your requirements.

    1.2.1 Activity SLA Checklist Tool

    1-2 hours

    Input

    • SLA content, Service elements
    • Contract terms & exclusions
    • Service metrices/KPIs

    Output

    • A concise list of SLA components
    • A list of missing SLA elements
    • Evaluation of the SLA

    Materials

    • Comprehensive checklist
    • Service provider SLA
    • Internal templates or policies

    Participants

    • Vendor or contract manager
    • IT or business unit manager
    • Legal
    • Finance

    Using this checklist will help you review a provider’s SLA to ensure it contains adequate service levels and remedies as well as contract-type elements.

    Instructions:

    Use the checklist to identify the principal service level elements as well as the contractual-type elements within the SLA.

    Review the SLA and use the dropdowns in the checklist to verify if the element is in the SLA and whether it is within acceptable parameters as well the page or section for reference.

    The checklist contains a list of service types that can be used for reference of what SLA elements you should expect to see in that service type SLA.

    Download the SLA Checklist Tool

    1.3 Monitoring, reporting requirements, remedies/credit process

    Monitoring & Reporting

    As mentioned, well-defined service levels are key to the success of the SLA. Validating that the metrics/KPIs are being met on a consistent basis requires regular monitoring and reporting. These elements of the SLA are how you hold the provider accountable to the SLA commitments and obligations. To achieve the service level, the service must be monitored to validate that timelines are met and accuracy is achieved.

    • Data or details from monitoring must then be presented in a report and delivered to the customer in an agreed-upon format. These formats can be in a dashboard, portal, spreadsheet, or csv file, and they must have sufficient criteria to validate the service-level metric. Reports should be kept for future review and to create historical trending.
    • Monitoring and reporting should be the responsibility of the service provider. This is the only way that they can validate to the customer that a service level has been achieved.
    • Reporting criteria and delivery timelines should be defined in the SLA and can even have a service level associated with it, such as a scheduled report delivery on the fifth day of the following month.
    • Reports need to be checked and balanced. When defining report criteria, be sure to define data source(s) that can be easily validated by both parties.
    • Report criteria should include compliance requirements, target metric/KPIs, and whether they were attained.
    • The report should identify any attainment shortfall or missed KPIs.

    Too many SLAs do not have these elements as often the provider tries to put the onus on the customer to monitor their performance of the service levels. .

    1.3.1 Monitoring, reporting requirements, remedies/credit process

    Remedies and Credits

    Service-level reports validate the performance of the service provider to the SLA metrics or KPIs. If the metrics are met, then by rights, the service provider is doing its job and performing up to expectations of the SLA and your organization.

    • What if the metrics are not being met either periodically or consistently? Solving this is the goal of remedies. Remedies are typically monetary costs (in some form) to the provider that they must pay for not meeting a service-level commitment. Credits can vary significantly and should be aligned to the severity of the missed service level. Sometimes there no credits offered by the vendor. This is a red flag in an SLA.
    • Typically expressed as a monetary credit, the SLA will have service levels and associated credits if the service-level metric/KPI is not met during the reporting period. Credits can be expressed in a dollar format, often defined as a percentage of a monthly fee or prorated annual fee. Although less common, some SLAs offer non-financial credits. These could include: an extension to service term, additional modules, training credits, access to a higher support level, etc.
    • Regardless of how the credit is presented, this is typically the only way to hold your provider accountable to their commitments and to ensure they perform consistently to expectations. You must do a rough calculation to validate the potential monetary value and if the credit is meaningful enough to the provider.

    Research shows that credit values that equate to just a few dollars, when you are paying the provider tens of thousands of dollars a month for a service or product, the credit is insignificant and therefore doesn’t incent the provider to achieve or maintain a service level.

    1.3.2 Monitoring, reporting requirements, remedies/credit process

    Credit Process

    Along with meaningful credit values, there must be a defined credit calculation method and credit redemption process in the SLA.

    Credit calculation. The credit calculation should be simple and straight forward. Many times, we see providers define complicated methods of calculating the credit value. In some cases complicated service levels require higher effort to monitor and report on, but this shouldn’t mean that the credit for missing the service level needs to require the same effort to calculate. Do a sample credit calculation to validate if the potential credit value is meaningful enough or meets your requirements.

    Credit redemption process. The SLA should define the process of how a credit is provided to the customer. Ideally the process should be fairly automated by the service provider. If the report shows a missed service level, that should trigger a credit calculation and credit value posted to account followed by notification. In many SLAs that we review, the credit process is either poorly defined or not defined at all. When it is defined, the process typically requires the customer to follow an onerous process and submit a credit request that must then be validated by the provider and then, if approved, posted to your account to be applied at year end as long as you are in complete compliance with the agreement and up-to-date on your account etc. This is what we need to avoid in provider-written SLAs. You need a proactive process where the service provider takes responsibility for missing an SLA and automatically assigns an accurate credit to your account with an email notice.

    Secondary level remedies. These are remedies for partial performance. For example, the platform is accessible but some major modules are not working (i.e.: the payroll platform is up and running and accessible but the tax table is not working properly so you can’t complete your payroll run on-time). Consider the requirement of a service level, metric, and remedy for critical components of a service and not just the platform availability.

    Info-Tech Insight SLA’s without adequate remedies to hold the vendor accountable to their commitments make the SLAs essentially meaningless.

    1.4 Exclusions indemnification, force majeure, scheduled maintenance

    Contract-Related Exclusions

    Attaining service-level commitments by the provider within an SLA can depend on other factors that could greatly influence their performance to service levels. Most of these other factors are common and should be defined in the SLA as exclusions or exceptions. Exceptions/exclusions can typically apply to credit calculations as well. Typical exceptions to attaining service levels are:

    • Denial of Service (DoS) attacks
    • Communication/ISP outage
    • Outages of third-party hosting
    • Actions or inactions of the client or third parties
    • Scheduled maintenance but not emergency maintenance
    • Force majeure events which can cover several different scenarios

    Attention should be taken to review the exceptions to ensure they are in fact not within the reasonable control of the provider. Many times the provider will list several exclusions. Often these are not reasonable or can be avoided, and in most cases, they allow the service provider the opportunity to show unjustified service-level achievements. These should be negotiated out of the SLA.

    1.5 Activity SLA Evaluation Tool

    1-2 hours

    Input

    • SLA content
    • SLA elements
    • SLA objectives
    • SLO calculation methods

    Output

    • Rating of the SLA service levels and objectives
    • Overall rating of the SLA content
    • Targeted list of required improvements

    Materials

    • SLA comprehensive checklist
    • Service provider SLA

    Participants

    • Vendor or contract manager
    • IT manager or leadership
    • Application or business unit manager

    The SLA Evaluation Tool will allow you evaluate an SLA for content. Enter details into the tool and evaluate the service levels and SLA elements and components to ensure the agreement contains adequate SLOs to meet your organization’s service requirements.

    Instructions:

    Review and identify SLA elements within the service provider’s SLA.

    Enter service-level details into the tool and rate the SLOs.

    Enter service elements details, validate that all required elements are in the SLA, and rate them accordingly.

    Capture and evaluate service-level SLO calculations.

    Review the overall rating for the SLA and create a targeted list for improvements with the service provider.

    Download the SLA Evaluation Tool

    1.5 Clarification: SLAs vs. SLOs vs. SLIs

    SLA – Service-Level Agreement The promise or commitment

    • This is the formal agreement between you and your service provider that contains their service levels and obligations with measurable metrics/KPIs and associated remedies. SLAs can be a separate or unique document, but are most commonly embedded within an MSA, SOW, SaaS, etc. as an addendum or exhibit.

    SLO – Service-Level Objective The goals or targets

    • This service-level agreement construct is the customer-based SLA. A Customer-based SLA is a unique agreement with one customer. The entire agreement is defined for one or all service levels provided to a particular customer. For example, you may use several services from one telecom vendor. The SLAs for these services would be covered in one contract between you and the Telco vendor, creating a unique customer-based to vendor agreement. Another scenario: a vendor offers general SLAs for its services and you negotiate a specific SLA for a particular service that is unique or exclusive to you. This would be a customer-based SLA as well.

    Other common names are Metrics and Key Performance Indicators (KPIs )

    SLI – Service-Level Indicator How did we do? Did we achieve the objectives?

    • An SLI is the actual metric attained after the measurement period. SLI measures compliance with an SLO (service level objective). So, for example, if your SLA specifies that your systems will be available 99.95% of the time, your SLO is 99.95% uptime and your SLI is the actual measurement of your uptime. Maybe it’s 99.96%. maybe 99.99% or even 99.75% For the vendor to be compliant to the SLA, the SLI(s) must meet or exceed the SLOs within the SLA document.

    Other common names: attainment, results, actual

    Info-Tech Insight:

    Web-posted SLAs that are not embedded within a signed MSA, can present uncertainty and risk as they can change at any time and typically without direct notice to the customer

    Reduce Risk With Rock-Solid Service-Level Agreements

    Phase 2

    Understand SLA Elements

    Phase 2

    Create Requirements

    Phase Steps

    • 2.1 Create a list of your SLA criteria
    • 2.2 Develop SLA policy & templates
    • 2.3 Create a negotiation strategy
    • 2.4 SLA overachieving discussion

    Manage Obligations

    2.1 Create a list of your SLA criteria

    Principle Service Elements

    With your understanding of the types of SLAs and the elements that comprise a well-written agreement

    • The next step is to start to create a set of SLA criteria for service types that your organization outsources or may require in the future.
    • This criteria should define the elements of the SLA with tolerance levels that will require the provider to meet your service expectations.
    • Service levels, metrics/KPIs, associated remedies and reporting criteria. This criteria could be captured into table-like templates that can be referenced or inserted into service provider SLAs.
    • Once you have defined minimum service-level criteria, we recommend that you do a deeper review of the various service provider types that your organization has in place. The goal of the review is to understand the objective of the service type and associated service levels and then compare them to your requirements for the service to meet your expectations. Service levels and KPIs should be no less than if your IT department was providing the service with its own resources and infrastructure.
    • Most IT departments have service levels that they are required to meet with their infrastructure to the business units or organization, whether it’s App delivery, issue or problem resolution, availability etc. When any of these services are outsourced to an external service provider, you need to make all efforts to ensure that the service levels are equal to or better than the previous or existing internal expectations.
    • Additionally, the goal is to identify service levels and metrics that don’t meet your requirements or expectations and/or service levels that are missing.

    2.2 Develop SLA policies and templates

    Contract-type Elements

    After creating templates for minimum-service metrics & KPIs, reporting criteria templates, process, and timing, the next step should be to work on contract-type elements and additional service-level components. These elements should include:

    • Reporting format, criteria, and timelines
    • Monitoring requirements
    • Minimum acceptable remedy or credits process; proactive by provider vs. reactive by customer
    • Roles & responsibilities
    • Acceptable exclusion details
    • Termination language for persistent failure to meet SLOs

    These templates or criteria minimums can be used as guidelines or policy when creating or negotiating SLAs with a service provider.

    Start your initial element templates for your strategic vendors and most common service types: SaaS, IaaS, Service Desk, SecOps, etc. The goal of SLA templates is to create simple minimum guidelines for service levels that will allow you to meet your internal SLAs and expectations. Having SLA templates will show the service provider that you understand your requirements and may put you in a better negotiating position when reviewing with the provider.

    When considering SLO metrics or KPIs consider the SMART guidance:

    Simple: A KPI should be easy to measure. It should not be complicated, and the purpose behind recording it must be documented and communicated.

    Measurable: A KPI that cannot be measured will not help in the decision-making process. The selected KPIs must be measurable, whether qualitatively or quantitatively. The procedure for measuring the KPIs must be consistent and well-defined.

    Actionable: KPIs should contribute to the decision-making process of your organization. A KPI that does not make any such contributions serves no purpose.

    Relevant: KPIs must be related to operations or functions that a security team seeks to assess.

    Time-based: KPIs should be flexible enough to demonstrate changes over time. In a practical sense, an ideal KPI can be grouped together by different time intervals.

    (Guide for Security Operations Metrics)

    2.2.1 Activity: Review SLA Template & Metrics Reference Guide

    1-2 hours

    Input

    • Service level metrics
    • List of who is accountable for PPM decisions

    Output

    • SLO templates for service types
    • SLA criteria that meets your organization’s requirements

    Materials

    • SLA Checklist
    • SLA criteria list with SLO & credit values
    • PPM Decision Review Workbook

    Participants

    • Vendor manager
    • IT leadership
    • Procurement or contract manager
    1. Review the SLA Template and Metrics Reference Guide for common metrics & KPIs for the various service types. Each Service Type tab has SLA elements and SLO metrics typically associated with the type of service.
    2. Some service levels have common or standard credits* that are typically associated with the service level or metric.
    3. Use the SLA Template to enter service levels, metrics, and credits that meet your organization’s criteria or requirements for a given service type.

    Download the SLA Template & Metrics Reference Guide

    *Credit values are not standard values, rather general ranges that our research shows to be the typical ranges that credit values should be for a given missed service level

    2.3 Create a negotiation strategy

    Once you have created service-level element criteria templates for your organization’s requirements, it’s time to document a negotiation position or strategy to use when negotiating with service providers. Not all providers are flexible with their SLA commitments, in fact most are reluctant to change or create “unique” SLOs for individual customers. Particularly cloud vendors providing IaaS, SaaS, or PaaS, SLAs. ISP/Telcom, Co-Lo and DR/BU providers also have standard SLOs that they don’t like to stray far from. On the other hand, security ops (SIEM), service desk, hardware, and SOW/PS providers who are generally contracted to provide variable services are somewhat more flexible with their SLAs and more willing to meet your requirements.

    • Service providers want to avoid being held accountable to SLOs, and their SLAs are typically written to reflect that.

    The goal of creating internal SLA templates and policies is to set a minimum baseline of service levels that your organization is willing to accept, and that will meet their requirements and expectations for the outsourced service. Using these templated SLOs will set the basis for negotiating the entire SLA with the provider. You can set the SLA purpose, objectives, roles, and responsibilities and then achieve these from the service provider with solid SLOs and associated reporting and remedies.

    Info-Tech Insight

    Web-posted SLAs that are not embedded within a signed MSA can present uncertainty and risk as they can change at any time and typically without direct notice to the customer

    2.3.1 Negotiating strategy guidance

    • Be prepared. Create a negotiating plan and put together a team that understands your organization’s requirements for SLA.
    • Stay informed. Request provider’s recent performance data and negotiate SLOs to the provider’s average performance.
    • Know what you need. Corporate SLA templates or policies should be positioned to service providers as baseline minimums.
    • Show some flexibility. Be willing to give up some ground on one SLO in exchange for acceptance of SLOs that may be more important to your organization.
    • Re-group. Have a fallback position or Plan B. What if the provider can’t or won’t meet your key SLOs? Do you walk?
    • Do your homework. Understand what the typical standard SLOs are for the type of service level.

    2.4 SLO overachieving incentive discussion

    Monitoring & Reporting

    • SLO overachieving metrics are seen in some SLAs where there is a high priority for a service provider to meet and or exceed the SLOs within the SLA. These are not common terms but can be used to improve the overall service levels of a provider. In these scenarios the provider is sometimes rewarded for overachieving on the SLOs, either consistently or on a monthly or quarterly basis. In some cases, it can make financial sense to incent the service provider to overachieve on their commitments. Incentives can drive behaviors and improved performance by the provider that can intern improve the benefits to your organization and therefore justify an incent of some type.
    • Example: You could have an SLO for invoice accuracy. If not achieved, it could cost the vendor if they don’t meet the accuracy metric, however if they were to consistently overachieve the metric it could save accounts payable hours of time in validation and therefore you could pass on some of these measurable savings to the provider.
    • Overachieving incentives can add complexity to the SLA so they need to be easily measurable and simple to manage.
    • Overachieving incentives can also be used in provider performance improvement plans, where a provider might have poor trending attainment and you need to have them improve their performance in a short period of time. Incentives typically will motivate provider improvement and generally will cost much less than replacing the provider.
    • There is another school of thought that you shouldn’t have to pay a provider for doing their job; however, others are of the opinion that incentives or bonuses improve the overall performance of individuals or teams and are therefore worth consideration if both parties benefit from the over performance.

    Reduce Risk With Rock-Solid Service-Level Agreements

    Phase 3

    Understand SLA Elements

    Create Requirements

    Phase 3

    Manage Obligations

    Phase Steps

    • 3.1 SLA monitoring and tracking
    • 3.2 Reporting
    • 3.3 Vendor SLA reviews & optimizing
    • 3.4 Performance management

    3.1 SLA monitoring, tracking, and remedy reconciliation

    The next step to effective SLAs is the management component. It could be fruitless if you were to spend your time and efforts negotiating your required service levels and metrics and don’t have some level of managing the SLA. In that situation you would have no way of knowing if the service provider is attaining their SLOs.

    There are several key elements to effective SLA management:

    • SLO monitoring
    • Simple, concise reporting
    • SLO attainment tracking
    • Score carding & trending
    • Remedy reconciliation

    SLA Management framework

    SLA Monitoring → Concise Reporting → Attainment Tracking → Score Carding →Remedy Reconciliation

    “A shift we’re beginning to see is an increased use of data and process discovery tools to measure SLAs,” says Borowski of West Monroe. “While not pervasive yet, these tools represent an opportunity to identify the most meaningful metrics and objectively measure performance (e.g., cycle time, quality, compliance). When provided by the client, it also eliminates the dependency on provider tools as the source-of-truth for performance data.” – Stephanie Overby

    3.1 SLA management framework

    SLA Performance Management

    • SLA monitoring provides data for SLO reports or dashboards. Reports provide attainment data for tacking over time. Attainment data feeds scorecards and allows for trending analysis. Missed attainment data triggers remedies.
    • All service providers monitor their systems, platforms, tickets, agents, sensors etc. to be able to do their jobs. Therefore, monitoring is readily available from your service provider in some form.
    • One of the key purposes of monitoring is to generate data into internal reports or dashboards that capture the performance metrics of the various services. Therefore, service-level and metric reports are readily available for all of the service levels that a service provider is contracted or engaged to provide.
    • Monitoring and reporting are the key elements that validate how your service provider is meeting its SLA obligations and thus are very important elements of an SLA. SLO report data becomes attainment data once the metric or KPI has been captured.
    • As a component of effective SLA management, this attainment data needs to be tracked/recorded in an easy-to-read format or table over a period of time. Attainment data can then be used to generate scorecards and trending reports for your review both internally and with the provider as required.
    • If attainment data shows that the service provider is meeting their SLA obligations, then the SLA is meeting your requirements and expectations. If on the other hand, attainment data shows that obligations are not being met, then actions must be taken to hold the service provider accountable. The most common method is through remedies that are typically in the form of a credit through a defined process (see Sec. 1.3). Any credits due for missed SLOs should also be tracked and reported to stakeholders and accounting for validation, reconciliation, and collection.

    3.2 Reporting

    Monitoring & Reporting

    • Many SLAs are silent on monitoring and reporting elements and require that the customer, if aware or able, to monitor the providers service levels and attainment and create their own KPI and reports. Then if SLOs are not met there is an arduous process that the customer must go through to request their rightful credit. This manual and reactive method creates all kinds of risk and cost to the customer and they should make all attempts to ensure that the service provider proactively provides SLO/KPI attainment reports on a regular basis.
    • Automated monitoring and reporting is a common task for many IT departments. There is no reason that a service provider can’t send reports proactively in a format that can be easily interpreted by the customer. The ideal state would be to capture KPI report data into a customer’s internal service provider scorecard.
    • Automated or automatic credit posting is another key element that service providers tend to ignore, primarily in hopes that the customer won’t request or go through the trouble of the process. This needs to change. Some large cloud vendors already have automated processes that automatically post a credit to your account if they miss an SLO. This proactive credit process should be at the top of your negotiation checklist. Service providers are avoiding thousands of credit dollars every year based on the design of their credit process. As more customers push back and negotiate more efficient credit processes, vendors will soon start to change and may use it as a differentiator with their service.

    3.2.1 Performance tracking and trending

    What gets measured gets done

    SLO Attainment Tracking

    A primary goal of proactive and automated reporting and credit process is to capture the provider’s attainment data into a tracker or vendor scorecard. These tracking scorecards can easily create status reports and performance trending of service providers, to IT leadership as well as feed QBR agenda content.

    Remedy Reconciliation

    Regardless of how a credit is processed it should be tracked and reconciled with internal stakeholders and accounting to ensure credits are duly applied or received from the provider and in a timely manner. Tracking and reconciliation must also align with your payment terms, whether monthly or annually.

    “While the adage, ‘You can't manage what you don't measure,’ continues to be true, the downside for organizations using metrics is that the provider will change their behavior to maximize their scores on performance benchmarks.” – Rob Lemos

    3.2.1 Activity SLA Tracker and Trending Tool

    1-2 hours setup

    Input

    • SLO metrics/KPIs from the SLA
    • Credit values associated with SLO

    Output

    • Monthly SLO attainment data
    • Credit tracking
    • SLO trending graphs

    Materials

    • Service provider SLO reports
    • Service provider SLA
    • SLO Tracker & Trending Tool

    Participants

    • Contract or vendor managers
    • Application or service managers
    • Service provider

    An important activity in the SLA management framework is to track the provider’s SLO attainment on a monthly or quarterly basis. In addition, if an SLO is missed, an associated credit needs to be tracked and captured. This activity allows you to capture the SLOs from the SLA and track them continually and provide data for trending and review at vendor performance meetings and executive updates.

    Instructions: Enter SLOs from the SLA as applicable.

    Each month, from the provider’s reports or dashboards, enter the SLO metric attainment.

    When an SLO is met, the cell will turn green. If the SLO is missed, the cell will turn red and a corresponding cell in the Credit Tracker will turn green, meaning that a credit needs to be reconciled.

    Use the Trending tab to view trending graphs of key service levels and SLOs.

    Download the SLO Tracker and Trending Tool

    3.3 Vendor SLA reviews and optimizing

    Regular reviews should be done with providers

    Collecting attainment data with scorecards or tracking tools provides summary information on the performance of the service provider to their SLA obligations. This information should be used for regular reviews both internally and with the provider.

    Regular attainment reviews should be used for:

    • Performance trending upward or downward
    • Identifying opportunities to revise or improve SLOs
    • Optimizing SLO and processes
    • Creating a Performance Improvement Plan (PIP) for the service provider

    Some organizations choose to review SLA performance with providers at regular QBRs or at specific SLA review meetings

    This should be determined based on the criticality, risk, and strategic importance of the provider’s service. Providers that provide essential services like ERP, payroll, CRM, HRIS, IaaS etc. should be reviewed much more regularly to ensure that any decline in service is identified early and addressed properly in accordance with the service provider. Negative trending performance should also be documented for consideration at renewal time.

    3.4 Performance management

    Dealing with persistent poor performance and termination

    Service providers that consistently miss key service level metrics or KPIs present financial and security risk to the organization. Poor performance of a service provider reflects directly on the IT leadership and will affect many other business aspects of the organization including:

    • Ability to conduct day-to-day business activities
    • Meet internal obligations and expectations
    • Employee productivity and satisfaction
    • Maintain corporate policies or industry compliance
    • Meet security requirements

    Communication is key. Poor performance of a service provider needs to be dealt with in a timely manner in order to avoid more critical impact of the poor performance. Actions taken with the provider can also vary depending again on the criticality, risk, and strategic importance of the provider’s service.

    Performance reviews should provide the actions required with the goal of:

    • Making the performance problems into opportunities
    • Working with the provider to create a PIP with aggressive timelines and ramifications if not attained
    • Non-renewal or termination consideration, if feasible including provider replacement options, risk, costs, etc.
    • SLA renegotiation or revisions
    • Warning notifications to the service provider with concise issues and ramifications

    To avoid the issues and challenges of dealing with chronic poor performance, consider a Persistent or Chronic Failure clause into the SLA contract language. These clauses can define chronic failure, scenarios, ramifications there of, and defined options for the client including increased credit values, non-monetary remedies, and termination options without liability.

    Info-Tech Insight

    It’s difficult to prevent chronic poor performance but you can certainly track it and deal with it in a way that reduces risk and cost to your organization.

    SLA Hall of Shame

    Crazy service provider SLA content collection

    • Excessive list of unreasonable exclusions
    • Subcontractors’ behavior could be excluded
    • Downtime credit, equal to downtime percent x the MRC
    • Controllable FM events (internal labor issues, health events)
    • Difficult downtime or credit calculations that don’t make sense
    • Credits are not valid if agreement is terminated early or not renewed
    • Customer is not current on their account, SLA or credits do not count/apply
    • Total downtime = to prorated credit value (down 3 hrs = 3/720hrs = 0.4% credit)
    • SLOs don’t apply if customer fails to report the issue or request a trouble ticket
    • Downtime during off hours (overnight) do not count towards availability metrics
    • Different availability commitments based on different support-levels packages
    • Extending the agreement term by the length of downtime as a form of a remedy

    SLA Dos and Don’ts

    Dos

    • Do negotiate SLOs to vendor’s average performance
    • Do strive for automated reporting and credit processes
    • Do right-size and create your SLO criteria based on risk mitigation
    • Do review SLA attainment results with strategic service providers on a regular basis
    • Do ensure that all key elements and components of an SLA are present in the document or appendix

    Don'ts

    • Don’t accept the providers response that “we can’t change the SLOs for you because then we’d have to change them for everyone”
    • Don’t leave SLA preparation to the last minute. Give it priority as you negotiate with the provider
    • Don’t create complex SLAs with numerous service levels and SLOs that need to be reported and managed
    • Don’t aim for absolute perfection. Rather, prioritize which service levels are most important to you for the service

    Summary of Accomplishment

    Problem Solved

    Knowledge Gained

    • Understanding of the elements and components of an SLA
    • A list of SLO metrics aligned to service types that meet your organization’s criteria
    • SLA metric/KPI templates
    • SLA Management process for your provider’s service objectives
    • Reporting and tracking process for performance trending

    Deliverables Completed

    • SLA component and contract element checklist
    • Evaluation or service provider SLAs
    • SLA templates for strategic service types
    • SLA tracker for strategic service providers

    If you would like additional support, have our analysts guide you through other phases as part of an Info-Tech workshop.

    Contact your account representative for more information.

    workshops@infotech.com

    1-888-670-8889

    Related Info-Tech Research

    Improve IT-Business Alignment Through an Internal SLA

    • Understand business requirements, clarify current capabilities, and enable strategies to close service-level gaps.

    Data center Co-location SLA & Service Definition Template

    • In essence, the SLA defines the “product” that is being purchased, permitting the provider to rationalize resources to best meet the needs of varied clients, and permits the buyer to ensure that business requirements are being met.

    Ensure Cloud Security in IaaS, PaaS, and SaaS Environments

    • Keep your information security risks manageable when leveraging the benefits of cloud computing.

    Bibliography

    Henderson, George. “3 Most Common Types of Service Level Agreement (SLA).” Master of Project Academy. N.d. Web.

    “Guide to Security Operations Metrics.” Logsign. Oct 5, 2020. Web.

    Lemos, Rob. “4 lessons from SOC metrics: What your SpecOps team needs to know.” TechBeacon. N.d. Web.

    “Measuring and Making the Most of Service Desk Metrics.” Freshworks. N.d. Web.

    Overby, Stephanie. “15 SLA Mistakes IT Leaders Still Make.” CIO. Jan 21, 2021.

    Define the Role of Project Management in Agile and Product-Centric Delivery

    • Buy Link or Shortcode: {j2store}352|cart{/j2store}
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    • Parent Category Name: Development
    • Parent Category Link: /development
    • There are many voices with different opinions on the role of project management. This causes confusion and unnecessary churn.
    • Project management and product management naturally align to different time horizons. Harmonizing their viewpoints can take significant work.
    • Different parts of the organization have diverse views on how to govern and fund pieces of work, which leads to confusion when it comes to the role of project management.

    Our Advice

    Critical Insight

    There is no one-size-fits-all approach to product delivery. For many organizations product delivery requires detailed project management practices, while for others it requires much less. Taking an outcome-first approach when planning your product transformation is critical to make the right decision on the balance between project and product management.

    Impact and Result

    • Get alignment on the definition of projects and products.
    • Understand the differences between delivering projects and delivering products.
    • Line up your project management activities with the needs of Agile and product-centric projects.
    • Understand how funding can change when moving away from project-centric delivery.

    Define the Role of Project Management in Agile and Product-Centric Delivery Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Define the Role of Project Management in Agile and Product-Centric Delivery – A guide that walks you through how to define the role of project management in product-centric and Agile delivery environments.

    The activities in this research will guide you through clarifying how you want to talk about projects and products, aligning project management and agility, specifying the different activities for project management, and identifying key differences with funding of products instead of projects.

    • Define the Role of Project Management in Agile and Product-Centric Delivery Storyboard
    [infographic]

    Further reading

    Define the Role of Project Management in Agile and Product-Centric Delivery

    Projects and products are not mutually exclusive.

    Table of Contents

    3 Analyst Perspective

    4 Executive Summary

    7 Step 1.1: Clarify How You Want to Talk About Projects and Products

    13 Step 1.2: Align Project Management and Agility

    16 Step 1.3: Specify the Different Activities for Project Management

    20 Step 1.4: Identify Key Differences in Funding of Products Instead of Projects

    25 Where Do I Go Next?

    26 Bibliography

    Analyst Perspective

    Project management still has an important role to play!

    When moving to more product-centric delivery practices, many assume that projects are no longer necessary. That isn’t necessarily the case!

    Product delivery can mean different things to different organizations, and in many cases it can involve the need to maintain both projects and project delivery.

    Projects are a necessary vehicle in many organizations to drive value delivery, and the activities performed by project managers still need to be done by someone. It is the form and who is involved that will change the most.

    Photo of Ari Glaizel, Practice Lead, Applications Delivery and Management, Info-Tech Research Group.

    Ari Glaizel
    Practice Lead, Applications Delivery and Management
    Info-Tech Research Group

    Executive Summary

    Your Challenge
    • Organizations are under pressure to align the value they provide with the organization’s goals and overall company vision.
    • In response, they are moving to more product-centric delivery practices.
    • Previously, project managers focused on the delivery of objectives through a project, but changes in delivery practices result in de-emphasizing this. What should project managers should be doing?
    Common Obstacles
    • There are many voices with different opinions on the role of project management. This causes confusion and unnecessary churn.
    • Project management and product management naturally align to different time horizons. Harmonizing their viewpoints can take significant work.
    • Different parts of the organization have very specific views on how to govern and fund pieces of work, which leads to confusion about the role of project management.
    Info-Tech’s Approach
    • Get alignment on the definition of projects and products.
    • Understand the differences between delivering projects and products.
    • Line up your project management activities with the needs of Agile and product-centric projects.
    • Understand how funding can change when moving away from project-centric delivery.

    Info-Tech Insight

    There is no one-size-fits-all approach to product delivery. For many organizations product delivery requires detailed project management practices, while for others it requires much less. Taking an outcome-first approach when planning your product transformation is critical to make the right decision on the balance between project and product management.

    Your evolution of delivery practice is not a binary switch

    1. PROJECTS WITH WATERFALL The project manager is accountable for delivery of the project, and the project manager owns resources and scope.
    2. PROJECTS WITH AGILE DELIVERY A transitional state where the product owner is accountable for feature delivery and the project manager accountable for the overall project.
    3. PRODUCTS WITH AGILE PROJECT AND OPERATIONAL DELIVERY The product owner is accountable for the delivery of the project and products, and the project manager plays a role of facilitator and enabler.
    4. PRODUCTS WITH AGILE DELIVERY Delivery of products can happen without necessarily having projects. However, projects could be instantiated to cover major initiatives.

    Info-Tech Insight

    • Organizations do not need to go to full product and Agile delivery to improve delivery practices! Every organization needs to make its own determination on how far it needs to go. You can do it in one step or take each step and evaluate how well you are delivering against your goals and objectives.
    • Many organizations will go to Products With Agile Project and Operational Delivery, and some will go to Products With Agile Delivery.

    Activities to undertake as you transition to product-centric delivery

    1. PROJECTS WITH WATERFALL
      • Clarify how you want to talk about projects and products. The center of the conversation will start to change.
    2. PROJECTS WITH AGILE DELIVERY
      • Align project management and agility. They are not mutually exclusive (but not necessarily always aligned).
    3. PRODUCTS WITH AGILE PROJECT AND OPERATIONAL DELIVERY
      • Specify the different activities for project management. As you mature your product practices, project management becomes a facilitator and collaborator.
    4. PRODUCTS WITH AGILE DELIVERY
      • Identify key differences in funding. Delivering products instead of projects requires a change in the focus of your funding.

    Step 1.1

    Clarify How You Want to Talk About Projects and Products

    Activities
    • 1.1.1 Define “product” and “project” in your context
    • 1.1.2 Brainstorm potential changes in the role of projects as you become Agile and product-centric

    This step involves the following participants:

    • Product owners
    • Product managers
    • Development team leads
    • Portfolio managers
    • Business analysts

    Outcomes of this step

    • An understanding of how the role can change through the evolution from project to more product-centric practices

    Definition of terms

    Project

    “A temporary endeavor undertaken to create a unique product, service, or result. The temporary nature of projects indicates a beginning and an end to the project work or a phase of the project work. Projects can stand alone or be part of a program or portfolio.” (PMBOK, PMI)
    Stock image of an open head with a city for a brain.

    Product

    “A tangible solution, tool, or service (physical or digital) that enables the long-term and evolving delivery of value to customers and stakeholders based on business and user requirements.” (Deliver on Your Digital Product Vision, Info-Tech Research Group)

    Info-Tech InsightLet these definitions be a guide, not necessarily to be taken verbatim. You need to define these terms in your context based on your particular needs and objectives. The only caveat is to be consistent with your usage of these terms in your organization.

    1.1.1 Define “product” and “project” in your context

    30-60 minutes

    Output: Your enterprise/organizational definition of products and projects

    Participants: Executives, Product/project managers, Applications teams

    1. Discuss what “product” and “project” mean in your organization.
    2. Create common, enterprise-wide definitions for “product” and “project.”
    3. Screenshot of the previous slide's definitions of 'Project' and 'Product'.

    Agile and product management does not mean projects go away

    Diagram laying out the roadmap for 'Continuous delivery of value'. Beginning with 'Projects With Agile Delivery' in which Projects with features and services end in a Product Release that is disconnected from the continuum. Then the 'Products With Agile Project and Operational Delivery' and 'Products With Agile Delivery' which are connected by a 'Product Roadmap' and 'Product Backlog' have Product Releases that connect to the continuum.

    Projects Within Products

    Regardless of whether you recognize yourself as a “product-based” or “project-based” shop, the same basic principles should apply.

    You go through a period or periods of project-like development to build or implement a version of an application or product.

    You also have parallel services along with your project development that encompass the more product-based view. These may range from basic support and maintenance to full-fledged strategy teams or services like sales and marketing.

    Info-Tech Note

    As your product transformation continues, projects can become optional and needed only as part of your organization’s overall delivery processes

    Identify the differences between a project-centric and a product-centric organization

    Project Product
    Fund projects — Funding –› Fund teams
    Line-of-business sponsor — Prioritization –› Product owner
    Project owner — Accountability –› Product owner
    Makes specific changes to a product —Product management –› Improves product maturity and support of the product
    Assignment of people to work — Work allocation –› Assignment of work to product teams
    Project manager manages — Capacity management –› Team manages

    Info-Tech Insight

    Product delivery requires significant shifts in the way you complete development and implementation work and deliver value to your users. Make the changes that support improving end-user value and enterprise alignment.

    1.1.2 Brainstorm potential changes in the role of projects as you become Agile and product-centric

    5-10 minutes

    Output: Increased appreciation of the relationship between project and product delivery

    Participants: Executives, Product/project managers, Applications teams

    • Discuss as a group:
      • What stands out in the evolution from project to product?
      • What concerns do you have with the change?
      • What will remain the same?
      • Which changes feel the most impactful?
      • Screenshot of the slide's 'Continuous delivery of value' diagram.

    Step 1.2

    Align Project Management and Agility

    Activities
    • 1.2.1 Explore gaps in Agile/product-centric delivery of projects

    This step involves the following participants:

    • Executives
    • Product/Project managers
    • Applications teams

    Outcomes of this step

    • A clearer view of how agility can be introduced into projects.

    Challenges with the project management role in Agile and product-centric organizations

    Many project managers feel left out in the cold. That should not be the case!

    In product-centric, Agile teams, many roles that a project manager previously performed are now taken care of to different degrees by the product owner, delivery team, and process manager.

    The overall change alters the role of project management from one that orchestrates all activities to one that supports, monitors, and escalates.

    Product Owner
    • Defines the “what” and heavily involved in the “when” and the “why”
    • Accountable for delivery of value
    Delivery team members
    • Define the “how”
    • Accountable for building and delivering high-quality deliverables
    • Can include roles like user experience, interaction design, business analysis, architecture
    Process Manager
    • Facilitates the other teams to ensure valuable delivery
    • Can potentially, in a Scrum environment, play the scrum master role, which involves leading scrums, retrospectives, and sprint reviews and working to resolve team issues and impediments
    • Evolves into more of a facilitator and communicator role

    1.2.1 Explore gaps in Agile/ product-centric delivery of projects

    5-10 minutes

    Output: An assessment of what is in the way to effectively deliver on Agile and product-focused projects

    Participants: Executives, Product/project managers, Applications teams

    • Discuss as a group:
      • What project management activities do you see in Agile/product roles?
      • What gaps do you see?
      • How can project management help Agile/product teams be successful?

    Step 1.3

    Specify the Different Activities for Project Management

    Activities
    • 1.3.1 Articulate the changes in a project manager’s role

    This step involves the following participants:

    • Executives
    • Product/Project managers
    • Applications teams

    Outcomes of this step

    • An understanding of the role of project management in an Agile and product context

    Kicking off the project

    Product-centric delivery still requires key activities to successfully deliver value. Where project managers get their information from does change.

    Stock photo of many hands grabbing a 2D rocketship.
    Project Charter

    Project managers should still define a charter and capture the vision and scope. The vision and high-level scope is primarily defined by the product owner.

    Key Stakeholders and Communication

    Clearly defining stakeholders and communication needs is still important. However, they are defined based on significant input and cues by the product owner.

    Standardizing on Tools and Processes

    To ensure consistency across projects, project managers will want to align tools to how the team manages their backlog and workflow. This will smooth communication about status with stakeholders.

    Info-Tech Insight

    1. Product management plays a similar role to the one that was traditionally filled by the project sponsor except for a personal accountability to the product beyond the life of the project.
    2. When fully transitioned to product-centric delivery, these activities could be replaced by a product canvas. See Deliver on Your Digital Product Vision for more information.

    During the project: Three key activities

    The role of project management evolves from a position of ownership to a position of communication, collaboration, and coordination.

    1. Support
      • Communicate Agile/product team needs to leadership
      • Liaise and co-ordinate for non-Agile/product-focused parts of the organization
      • Coach members of the team
    2. Monitoring
      • Regular status updates to PMO still required
      • Metrics aligned with Agile/product practices
      • Leverage similar tooling and approaches to what is done locally on Agile/product teams (if possible)
    3. Escalation
      • Still a key escalation point for roadblocks that go outside the product teams
      • Collaborate closely with Agile/product team leadership and scrum masters (if applicable)
    Cross-section of a head, split into three levels with icons representing the three steps detailed on the left, 'Support', 'Monitoring', and 'Escalation'.

    1.3.1: Articulate the changes in a project manager’s role

    5-10 minutes

    Output: Current understanding of the role of project management in Agile/product delivery

    Participants: Executives, Product/project managers, Applications teams

    Why is this important?

    Project managers still have a role to play in Agile projects and products. Agreeing to what they should be doing is critical to successfully moving to a product-centric approach to delivery.

    • Review how Info-Tech views the role of project management at project initiation and during the project.
    • Review the state of your Agile and product transformation, paying special attention to who performs which roles.
    • Discuss as a group:
      • What are the current activities of project managers in your organization?
      • Based on how you see delivery practices evolving, what do you see as the new role of project managers when it comes to Agile-centric and product-centric delivery.

    Step 1.4

    Identify Key Differences in Funding of Products Instead of Projects

    Activities
    • 1.4.1 Discuss traditional versus product-centric funding methods

    This step involves the following participants:

    • Executives
    • Product owners
    • Product managers
    • Project managers
    • Delivery managers

    Outcomes of this step

    • Identified differences in funding of products instead of projects

    Planning and budgeting for products and families

    Reward for delivering outcomes, not features

    Autonomy

    Icon of a diamond.

    Fund what delivers value

    Fund long-lived delivery of value through products (not projects).

    Give autonomy to the team to decide exactly what to build.

    Flexibility

    Icon of a dollar sign.

    Allocate iteratively

    Allocate to a pool based on higher-level business case.

    Provide funds in smaller amounts to different product teams and initiatives based on need.

    Arrow cycling right in a clockwise motion.



    Arrow cycling left in a clockwise motion.

    Accountability

    Icon of a target.

    Measure and adjust

    Product teams define metrics that contribute to given outcomes.

    Track progress and allocate more (or less) funds as appropriate.

    Stock image of two suited hands exchanging coins.

    Info-Tech Insight

    Changes to funding require changes to product and Agile practices to ensure product ownership and accountability.

    (Adapted from Bain & Company)

    Budgeting approaches must evolve as you mature your product operating environment

    TRADITIONAL PROJECTS WITH WATERFALL DELIVERY TRADITIONAL PROJECTS WITH AGILE DELIVERY PRODUCTS WITH AGILE PROJECT DELIVERY PRODUCTS WITH AGILE DELIVERY

    WHEN IS THE BUDGET TRACKED?

    Budget tracked by major phases Budget tracked by sprint and project Budget tracked by sprint and project Budget tracked by sprint and release

    HOW ARE CHANGES HANDLED?

    All change is by exception Scope change is routine; budget change is by exception Scope change is routine; budget change is by exception Budget change is expected on roadmap cadence

    WHEN ARE BENEFITS REALIZED?

    Benefits realization post project completion Benefits realization ongoing throughout the life of the project Benefits realization ongoing throughout the life of the product Benefits realization ongoing throughout life of the product

    WHO DRIVES?

    Project Manager
    • Project team delivery role
    • Refines project scope, advocates for changes in the budget
    • Advocates for additional funding in the forecast
    Product Owner
    • Project team delivery role
    • Refines project scope, advocates for changes in the budget
    • Advocates for additional funding in the forecast
    Product Manager
    • Product portfolio team role
    • Forecasting new initiatives during delivery to continue to drive value throughout the life of the product
    Product Manager
    • Product family team role
    • Forecasting new initiatives during delivery to continue to drive value throughout the life of the product
    ˆ ˆ
    Hybrid Operating Environments

    Info-Tech Insight

    As you evolve your approach to product delivery, you will be decoupling the expected benefits, forecast, and budget. Managing them independently will improve your ability adapt to change and drive the right outcomes!

    1.4.1 Discuss traditional versus product-centric funding methods

    30 minutes

    Output: Understanding of funding principles and challenges

    Participants: Executives, Product owners, Product managers, Project managers, Delivery managers

    1. Discuss how projects are currently funded.
    2. Review how the Agile/product funding models differ from how you currently operate.
    3. What changes do you need to consider to support a product delivery model?
    4. For each change, identify the key stakeholders and list at least one action to take.

    Case Study

    Global Digital Financial Services Company

    This financial services company looked to drive better results by adopting more product-centric practices.

    • Its projects exhibited:
      • High complexity/strong dependencies between components
      • High implementation effort
      • High clarification/reconciliation (more than two departments involved)
      • Multiple methodologies (Agile/Waterfall/Hybrid)
    • The team recognized they could not get rid of projects entirely, but getting to a level where there was a coordinated delivery between projects and products being implemented is important.
    Results
    • Moving several initiatives to more product-centric practices allowed for:
      • Delivery within current assigned capacity
      • Limited need for coordination across departments
      • Lower complexity
      • A unified Agile approach to delivery
    • Through balancing the needs of projects and products, there were three key insights about the project management’s role:
      • The role of project management changes depending on the context of the work. There is no one-size-fits-all definition.
      • Project management played a much bigger role when work spanned multiple products and business units.
      • Project management was used as a key coordinator when delivery became complicated and multilayered.
    Example of a company where practices fall equally into 'Project' and 'Product' categories, with some being shared by both.
    Example of a product-centric company where practices fall mainly into the 'Product category', leaving only one in 'Project'.

    Where Do I Go Next?

    Deliver on Your Digital Product Vision

    • Build a product vision your organization can take from strategy through execution.

    Build a Better Product Owner

    • Strengthen the product owner role in your organization by focusing on core capabilities and proper alignment.

    Implement Agile Practices That Work

    • Improve collaboration and transparency with the business to minimize project failure.

    Implement DevOps Practices That Work

    • Streamline business value delivery through the strategic adoption of DevOps practices.

    Prepare an Actionable Roadmap for Your PMO

    • Turn planning into action with a realistic PMO timeline.

    Deliver Digital Products at Scale

    • Deliver value at the scale of your organization through defining enterprise product families.

    Extend Agile Practices Beyond IT

    • Further the benefits of Agile by extending a scaled Agile framework to the business.

    Spread Best Practices With an Agile Center of Excellence

    • Facilitate ongoing alignment between Agile teams and the business with a set of targeted service offerings.

    Tailor IT Project Management Processes to Fit Your Projects

    • Spend less time managing processes and more time delivering results.

    Bibliography

    Cobb, Chuck. “Are there Project Managers in Agile?” High Impact Project Management, n.d. Web.

    Cohn, Mike. “What Is a Product?” Mountain Goat Software, 6 Sept. 2016. Web.

    Cobb, Chuck. “Agile Project Manager Job Description.” High Impact Project Management, n.d. Web.

    “How do you define a product?” Scrum.org, 4 April 2017. Web.

    Johnson, Darren, et al. “How to Plan and Budget for Agile at Scale.” Bain & Company, 8 Oct. 2019. Web.

    “Product Definition.” SlideShare, uploaded by Mark Curphey, 25 Feb. 2007. Web.

    Project Management Institute. A Guide to the Project Management Body of Knowledge (PMBOK Guide). 7th ed., Project Management Institute, 2021.

    Schuurman, Robbin. “Scrum Master vs Project Manager – An Overview of the Differences.” Scrum.org, 11 Feb 2020. Web.

    Schuurman, Robbin. “Product Owner vs Project Manager.” Scrum.org, 12 March 2020. Web.

    Vlaanderen, Kevin. “Towards Agile Product and Portfolio Management.” Academia.edu, 2010. Web.

    “What is a Developer in Scrum?” Scrum.org, n.d. Web.

    “What is a Scrum Master?” Scrum.org, n.d. Web.

    “What is a Product Owner?” Scrum.org, n.d. Web.

    Reduce Manual Repetitive Work With IT Automation

    • Buy Link or Shortcode: {j2store}458|cart{/j2store}
    • member rating overall impact: 9.5/10 Overall Impact
    • member rating average dollars saved: $34,099 Average $ Saved
    • member rating average days saved: 2 Average Days Saved
    • Parent Category Name: Operations Management
    • Parent Category Link: /i-and-o-process-management
    • IT staff are overwhelmed with manual repetitive work.
    • You have little time for projects.
    • You cannot move as fast as the business wants.

    Our Advice

    Critical Insight

    • Optimize before you automate.
    • Foster an engineering mindset.
    • Build a process to iterate.

    Impact and Result

    • Begin by automating a few tasks with the highest value to score quick wins.
    • Define a process for rolling out automation, leveraging SDLC best practices.
    • Determine metrics and continually track the success of the automation program.

    Reduce Manual Repetitive Work With IT Automation Research & Tools

    Start here – read the Executive Brief

    Read this Executive Brief to understand why you should reduce manual repetitive work with IT automation.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Identify automation candidates

    Select the top automation candidates to score some quick wins.

    • Reduce Manual Repetitive Work With IT Automation – Phase 1: Identify Automation Candidates
    • IT Automation Presentation
    • IT Automation Worksheet

    2. Map and optimize process flows

    Map and optimize process flows for each task you wish to automate.

    • Reduce Manual Repetitive Work With IT Automation – Phase 2: Map & Optimize Process Flows

    3. Build a process for managing automation

    Build a process around managing IT automation to drive value over the long term.

    • Reduce Manual Repetitive Work With IT Automation – Phase 3: Build a Process for Managing Automation

    4. Build automation roadmap

    Build a long-term roadmap to enhance your organization's automation capabilities.

    • Reduce Manual Repetitive Work With IT Automation – Phase 4: Build Automation Roadmap
    • IT Automation Roadmap
    [infographic]

    Workshop: Reduce Manual Repetitive Work With IT Automation

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Identify Automation Candidates

    The Purpose

    Identify top candidates for automation.

    Key Benefits Achieved

    Plan to achieve quick wins with automation for early value.

    Activities

    1.1 Identify MRW pain points.

    1.2 Drill down pain points into tasks.

    1.3 Estimate the MRW involved in each task.

    1.4 Rank the tasks based on value and ease.

    1.5 Select top candidates and define metrics.

    1.6 Draft project charters.

    Outputs

    MRW pain points

    MRW tasks

    Estimate of MRW involved in each task

    Ranking of tasks for suitability for automation

    Top candidates for automation & success metrics

    Project charter(s)

    2 Map & Optimize Processes

    The Purpose

    Map and optimize the process flow of the top candidate(s).

    Key Benefits Achieved

    Requirements for automation of the top task(s).

    Activities

    2.1 Map process flows.

    2.2 Review and optimize process flows.

    2.3 Clarify logic and finalize future-state process flows.

    Outputs

    Current-state process flows

    Optimized process flows

    Future-state process flows with complete logic

    3 Build a Process for Managing Automation

    The Purpose

    Develop a lightweight process for rolling out automation and for managing the automation program.

    Key Benefits Achieved

    Ability to measure and to demonstrate success of each task automation, and of the program as a whole.

    Activities

    3.1 Kick off your test plan for each automation.

    3.2 Define process for automation rollout.

    3.3 Define process to manage your automation program.

    3.4 Define metrics to measure success of your automation program.

    Outputs

    Test plan considerations

    Automation rollout process

    Automation program management process

    Automation program metrics

    4 Build Automation Roadmap

    The Purpose

    Build a roadmap to enhance automation capabilities.

    Key Benefits Achieved

    A clear timeline of initiatives that will drive improvement in the automation program to reduce MRW.

    Activities

    4.1 Build a roadmap for next steps.

    Outputs

    IT automation roadmap

    Further reading

    Reduce Manual Repetitive Work With IT Automation

    Free up time for value-adding jobs.

    ANALYST PERSPECTIVE

    Automation cuts both ways.

    Automation can be very, very good, or very, very bad.
    Do it right, and you can make your life a whole lot easier.
    Do it wrong, and you can suffer some serious pain.
    All too often, automation is deployed willy-nilly, without regard to the overall systems or business processes in which it lives.
    IT professionals should follow a disciplined and consistent approach to automation to ensure that they maximize its value for their organization.

    Derek Shank,
    Research Analyst, Infrastructure & Operations
    Info-Tech Research Group

    Executive summary

    Situation

    • IT staff are overwhelmed with manual repetitive work.
    • You have little time for projects.
    • You cannot move as fast as the business wants.

    Complication

    • Automation is simple to say, but hard to implement.
    • Vendors claim automation will solve all your problems.
    • You have no process for managing automation.

    Resolution

    • Begin by automating a few tasks with the highest value to score quick wins.
    • Define a process for rolling out automation, leveraging SDLC best practices.
    • Determine metrics and continually track the success of the automation program.

    Info-Tech Insight

    1. Optimize before you automate.The current way isn’t necessarily the best way.
    2. Foster an engineering mindset.Your team members may not be process engineers, but they should learn to think like one.
    3. Build a process to iterate.Effective automation can't be a one-and-done. Define a lightweight process to manage your program.

    Infrastructure & operations teams are overloaded with work

    • DevOps and digital transformation initiatives demand increased speed.
    • I&O is still tasked with security and compliance and audit.
    • I&O is often overloaded and unable to keep up with demand.

    Manual repetitive work (MRW) sucks up time

    • Manual repetitive work is a fact of life in I&O.
    • DevOps circles refer to this type of work simply as “toil.”
    • Toil is like treading water: it must be done, but it consumes precious energy and effort just to stay in the same place.
    • Some amount of toil is inevitable, but it's important to measure and cap toil, so it does not end up overwhelming your team's whole capacity for engineering work.

    Info-Tech Insight

    Follow our methodology to focus IT automation on reducing toil.

    Manual hand-offs create costly delays

    • Every time there is a hand-off, we lose efficiency and productivity.
    • In addition to the cost of performing manual work itself, we must also consider the impact of lost productivity caused by the delay of waiting for that work to be performed.

    Every queue is a tire fire

    Queues create waste and are extremely damaging. Like a tire fire, once you get started, they’re almost impossible to stamp out!

    Increase queues if you want

    • “More overhead”
    • “Lower quality”
    • “More variability”
    • “Less motivation”
    • “Longer cycle time”
    • “Increased risk”

    (Source: Edwards, citing Donald G. Reinersten: The Principles of Product Development Flow: Second Generation Lean Product Development )

    Increasing complexity makes I&O’s job harder

    Every additional layer of complexity multiplies points of failure. Beyond a certain level of complexity, troubleshooting can become a nightmare.

    Today, Operations is responsible for the outcomes of a full stack of a very complex, software-defined, API-enabled system running on infrastructure they may or may not own.
    – Edwards

    Growing technical debt means an ever-rising workload

    • Enterprises naturally accumulate technical debt.
    • All technology requires care and feeding.
    • I&O cannot control how much technology it’s expected to support.
    • I&O faces a larger and larger workload as technical debt accumulates.

    The systems built under each new technology paradigm never fully replace the systems built under the old paradigms. It’s not uncommon for an enterprise to have an accumulation of systems built over 10-15 years and have no budget, risk appetite, or even a viable path to replace them all. With each shift, who bares [SIC] the brunt of the responsibility for making sure the old and the new hang together? Operations, of course. With each new advance, Operations juggles more complexity and more layers of legacy technologies than ever before.
    – Edwards

    Most IT shops can’t have a dedicated engineering team

    • In most organizations, the team that builds things is best equipped to support them.
    • Often the knowledge to design systems and the knowledge to run those systems naturally co-exists in the same personnel resources.
    • When your I&O team is trying to do engineering work, they can end up frequently interrupted to perform operational tasks.
    A Venn Diagram is depicted which compares People who build things with People who run things. the two circles are almost completely overlapping, indicating the strong connection between the two groups.

    Personnel resources in most IT organizations overlap heavily between “build” and “run.”

    IT operations must become an engineering practice

    • Usually you can’t double your staff or double their hours.
    • IT professionals must become engineers.
    • We do this by automating manual repetitive work and reducing toil.
    Two scenarios are depicted. The first scenario is found at a hypothetical work camp, in which one employee performs the task of manually splitting firewood with an axe. In order to split twice as much firewood, the employee would need to spend twice the time. The second scenario is Engineering Operations. in this scenario, a wood processor is used to automate the task, allowing far more wood to be split in same amount of time.

    Build your Sys Admin an Iron Man suit

    Some CIOs see a Sys Admin and want to replace them with a Roomba. I see a Sys Admin and want to build them an Iron Man suit.
    – Deepak Giridharagopal, CTO, Puppet

    Two Scenarios are depicted. In one, an employee is replaced by automation, represented by a Roomba, reducing costs by laying off a single employee. In the second scenario, the single employee is given automated tools to do their job, represented by an iron-man suit, leading to a 10X boost in employee productivity.

    Use automation to reduce risk

    Consistency

    When we automate, we can make sure we do something the same way every time and produce a consistent result.

    Auditing and Compliance

    We can design an automated execution that will ship logs that provide the context of the action for a detailed audit trail.

    Change

    • Enterprise environments are continually changing.
    • When context changes, so does the procedure.
    • You can update your docs all you want, but you can't make people read them before executing a procedure.
    • When you update the procedure itself, you can make sure it’s executed properly.

    Follow Info-Tech’s approach: Start small and snowball

    • It’s difficult for I&O to get the staffing resources it needs for engineering work.
    • Rather than trying to get buy-in for resources using a “top down” approach, Info-Tech recommends that I&O score some quick wins to build momentum.
    • Show success while giving your team the opportunity to build their engineering chops.

    Because the C-suite relies on upwards communication — often filtered and sanitized by the time it reaches them — executives don’t see the bottlenecks and broken processes that are stalling progress.
    – Andi Mann

    Info-Tech’s methodology employs a targeted approach

    • You aren’t going to automate IT operations end-to-end overnight.
    • In fact, such a large undertaking might be more effort than it’s worth.
    • Info-Tech’s methodology employs a targeted approach to identify which candidates will score some quick wins.
    • We’ll demonstrate success, gain momentum, and then iterate for continual improvement.

    Invest in automation to reap long-term rewards

    • All too often people think of automation like a vacuum cleaner you can buy once and then forget.
    • The reality is you need to perform care and feeding for automation like for any other process or program.
    • To reap the greatest rewards you must continually invest in automation – and invest wisely.

    To get the full ROI on your automation, you need to treat it like an employee. When you hire an employee, you invest in that person. You spend time and resources training and nurturing new employees so they can reach their full potential. The investment in a new employee is no different than your investment in automation.– Edwards

    Measure the success of your automation program

    Example of How to Estimate Dollar Value Impact of Automation
    Metric Timeline Target Value
    Hours of manual repetitive work 12 months 20% reduction $48,000/yr.(1)
    Hours of project capacity 18 months 30% increase $108,000/yr.(2)
    Downtime caused by errors 6 months 50% reduction $62,500/yr.(3)

    1 15 FTEs x 80k/yr.; 20% of time on MRW, reduced by 20%
    2 15 FTEs x 80k/yr.; 30% project capacity, increased by 30%
    3 25k/hr. of downtime.; 5 hours per year of downtime caused by errors

    Automating failover for disaster recovery

    CASE STUDY

    Industry Financial Services
    Source Interview

    Challenge

    An IT infrastructure manager had established DR failover procedures, but these required a lot of manual work to execute. His team lacked the expertise to build automation for the failover.

    Solution

    The manager hired consultants to build scripts that would execute portions of the failover and pause at certain points to report on outcomes and ask the human operator whether to proceed with the next step.

    Results

    The infrastructure team reduced their achievable RTOs as follows:
    Tier 1: 2.5h → 0.5h
    Tier 2: 4h → 1.5h
    Tier 3: 8h → 2.5h
    And now, anyone on the team could execute the entire failover!

    Info-Tech offers various levels of support to best suit your needs

    DIY Toolkit

    “Our team has already made this critical project a priority, and we have the time and capability, but some guidance along the way would be helpful.”

    Guided Implementation

    “Our team knows that we need to fix a process, but we need assistance to determine where to focus. Some check-ins along the way would help keep us on track.”

    Workshop

    “We need to hit the ground running and get this project kicked off immediately. Our team has the ability to take this over once we get a framework and strategy in place.”

    Consulting

    “Our team does not have the time or the knowledge to take this project on. We need assistance through the entirety of this project.”

    Diagnostics and consistent frameworks used throughout all four options

    Reduce Manual Repetitive Work With IT Automation – project overview

    1. Select Candidates 2. Map Process Flows 3. Build Process 4. Build Roadmap
    Best-Practice Toolkit

    1.1 Identify MRW pain points

    1.2 Drill down pain points into tasks

    1.3 Estimate the MRW involved in each task

    1.4 Rank the tasks based on value and ease

    1.5 Select top candidates and define metrics

    1.6 Draft project charters

    2.1 Map process flows

    2.2 Review and optimize process flows

    2.3 Clarify logic and finalize future-state process flows

    3.1 Kick off your test plan for each automation

    3.2 Define process for automation rollout

    3.3 Define process to manage your automation program

    3.4 Define metrics to measure success of your automation program

    4.1 Build automation roadmap

    Guided Implementations

    Introduce methodology.

    Review automation candidates.

    Review success metrics.

    Review process flows.

    Review end-to-end process flows.

    Review testing considerations.

    Review automation SDLC.

    Review automation program metrics.

    Review automation roadmap.

    Onsite Workshop Module 1:
    Identify Automation Candidates
    Module 2:
    Map and Optimize Processes
    Module 3:
    Build a Process for Managing Automation
    Module 4:
    Build Automation Roadmap
    Phase 1 Results:
    Automation candidates and success metrics
    Phase 2 Results:
    End-to-end process flows for automation
    Phase 3 Results:
    Automation SDLC process, and automation program management process
    Phase 4 Results:
    Automation roadmap

    Create a Buyer Persona and Journey

    • Buy Link or Shortcode: {j2store}558|cart{/j2store}
    • member rating overall impact: N/A
    • member rating average dollars saved: N/A
    • member rating average days saved: N/A
    • Parent Category Name: Marketing Solutions
    • Parent Category Link: /marketing-solutions
    • Contacts fail to convert to leads because messaging fails to resonate with buyers.
    • Products fail to reach targets given shallow understanding of buyer needs.
    • Sellers' emails go unopened and attempts at discovery fail due to no understanding of buyer challenges, pain points, and needs.

    Our Advice

    Critical Insight

    • Marketing leaders in possession of well-researched and up-to-date buyer personas and journeys dramatically improve product market fit, lead gen, and sales results.
    • Success starts with product, marketing, and sales alignment on targeted personas.
    • Speed to deploy is enabled via initial buyer persona attribute discovery internally.
    • However, ultimate success requires buyer interviews, especially for the buyer journey.
    • Leading marketers update journey maps every six months as disruptive events such as COVID-19 and new media and tech platform advancements require continual innovation.

    Impact and Result

    • Reduce time and treasure wasted chasing the wrong prospects.
    • Improve product-market fit.
    • Increase open and click-through rates in your lead gen engine.
    • Perform more effective sales discovery and increase eventual win rates.

    Create a Buyer Persona and Journey Research & Tools

    Start here – read the Executive Brief

    Our Executive Brief summarizes the challenges faced when buyer persona and journeys are ill-defined. It describes the attributes of, and the benefits that accrue from, a well-defined persona and journey and the key steps to take to achieve success.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Drive an aligned initial draft of buyer persona

    Define and align your team on target persona, outline steps to capture and document a robust buyer persona and journey, and capture current team buyer knowledge.

    • Buyer Persona Creation Template
    • Buyer Persona and Journey Interview Guide and Data Capture Tool

    2. Interview buyers and validate persona and journey

    Hold initial buyer interviews, test initial results, and continue with interviews.

    3. Prepare communications and educate stakeholders

    Consolidate interview findings, present to product, marketing, and sales teams. Work with them to apply to product design, marketing launch/campaigning, and sales and customer success enablement.

    • Buyer Persona and Journey Summary Template
    [infographic]

    Workshop: Create a Buyer Persona and Journey

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Align Team, Identify Persona, and Document Current Knowledge

    The Purpose

    Organize, drive alignment on target persona, and capture initial views.

    Key Benefits Achieved

    Steering committee and project team roles and responsibilities clarified.

    Product, marketing, and sales aligned on target persona.

    Build initial team understanding of persona.

    Activities

    1.1 Outline a vision for buyer persona and journey creation and identify stakeholders.

    1.2 Identify buyer persona choices and settle on an initial target.

    1.3 Document team knowledge about buyer persona (and journey where possible).

    Outputs

    Documented steering committee and working team

    Executive Brief on personas and journey

    Personas and initial targets

    Documented team knowledge

    2 Validate Initial Work and Identify Buyer Interviewees

    The Purpose

    Build list of buyer interviewees, finalize interview guide, and validate current findings with analyst input.

    Key Benefits Achieved

    Interview efficiently using 75-question interview guide.

    Gain analyst help in persona validation, reducing workload.

    Activities

    2.1 Share initial insights with covering industry analyst.

    2.2 Hear from industry analyst their perspectives on the buyer persona attributes.

    2.3 Reconcile differences; update “current understanding.”

    2.4 Identify interviewee types by segment, region, etc.

    Outputs

    Analyst-validated initial findings

    Target interviewee types

    3 Schedule and Hold Buyer Interviews

    The Purpose

    Validate current persona hypothesis and flush out those attributes only derived from interviews.

    Key Benefits Achieved

    Get to a critical mass of persona and journey understanding quickly.

    Activities

    3.1 Identify actual list of 15-20 interviewees.

    3.2 Hold interviews and use interview guides over the course of weeks.

    3.3 Hold review session after initial 3-4 interviews to make adjustments.

    3.4 Complete interviews.

    Outputs

    List of interviewees; calls scheduled

    Initial review – “are you going in the right direction?”

    Completed interviews

    4 Summarize Findings and Provide Actionable Guidance to Colleagues

    The Purpose

    Summarize persona and journey attributes and provide activation guidance to team.

    Key Benefits Achieved

    Understanding of product market fit requirements, messaging, and marketing, and sales asset content.

    Activities

    4.1 Summarize findings.

    4.2 Create action items for supporting team, e.g. messaging, touch points, media spend, assets.

    4.3 Convene steering committee/executives and working team for final review.

    4.4 Schedule meetings with colleagues to action results.

    Outputs

    Complete findings

    Action items for team members

    Plan for activation

    5 Measure Impact and Results

    The Purpose

    Measure results, adjust, and improve.

    Key Benefits Achieved

    Activation of outcomes; measured results.

    Activities

    5.1 Review final copy, assets, launch/campaign plans, etc.

    5.2 Develop/review implementation plan.

    5.3 Reconvene team to review results.

    Outputs

    Activation review

    List of suggested next steps

    Further reading

    Create a Buyer Persona and Journey

    Make it easier to market, sell, and achieve product-market fit with deeper buyer understanding.

    EXECUTIVE BRIEF

    Executive Summary

    Your Challenge

    B2B marketers without documented personas and journeys often experience the following:

    • Contacts fail to convert to leads because messaging fails to resonate with buyers.
    • Products fail to reach targets given shallow understanding of buyer needs.
    • Sellers’ emails go unopened, and attempts at discovery fail due to no understanding of buyer challenges, pain points, and needs.

    Without a deeper understanding of buyer needs and how they buy, B2B marketers will waste time and precious resources targeting the incorrect personas.

    Common Obstacles

    Despite being critical elements, organizations struggle to build personas due to:

    • A lack of alignment and collaboration among marketing, product, and sales.
    • An internal focus; or a lack of true customer centricity.
    • A lack of tools and techniques for building personas and buyer journeys.

    In today’s Agile development environment, combined with the pressure to generate revenues quickly, high tech marketers often skip the steps necessary to go deeper to build buyer understanding.

    SoftwareReviews’ Approach

    With a common framework and target output, clients will:

    • Align marketing, sales, and product, and collaborate together to share current knowledge on buyer personas and journeys.
    • Target 12-15 customers and prospects to interview and validate insights. Share that with customer-facing staff.
    • Activate the insights for more customer-centric lead generation, product development, and selling.

    Clients who activate findings from buyer personas and journeys will see a 50% results improvement.

    SoftwareReviews Insight:
    Buyer personas and buyer journeys are essential ingredients in go-to-market success, as they inform for product, marketing, sales, and customer success who we are targeting and how to engage with them successfully.

    Buyer personas and journeys: A go-to-market critical success factor

    Marketers – large and small – will fail to optimize product-market fit, lead generation, and sales effectiveness without well-defined buyer personas and a buyer journey.

    Critical Success Factors of a Successful G2M Strategy:

    • Opportunity size and business case
    • Buyer personas and journey
    • Competitively differentiated product hypothesis
    • Buyer-validated commercial concept
    • Sales revenue plan and program cost budget
    • Consolidated communications to steering committee

    Jeff Golterman, Managing Director, SoftwareReviews Advisory

    “44% of B2B marketers have already discovered the power of Personas.”
    – Hasse Jansen, Boardview.io!, 2016

    Documenting buyer personas enables success beyond marketing

    Documenting buyer personas has several essential benefits to marketing, sales, and product teams:

    • Achieve a better understanding of your target buyer – by building a detailed buyer persona for each type of buyer and keeping it fresh, you take a giant step toward becoming a customer-centric organization.
    • Team alignment on a common definition – will happen when you build buyer personas collaboratively and among those teams that touch the customer.
    • Improved lead generation – increases dramatically when messaging and marketing assets across your lead generation engine better resonate with buyers because you have taken the time to understand them deeply.
    • More effective selling – is possible when sellers apply persona development output to their interactions with prospects and customers.
    • Better product-market fit – increases when product teams more deeply understand for whom they are designing products. Documenting buyer challenges, pain points, and unmet needs gives product teams what they need to optimize product adoption.

    “It’s easier buying gifts for your best friend or partner than it is for a stranger, right? You know their likes and dislikes, you know the kind of gifts they’ll have use for, or the kinds of gifts they’ll get a kick out of. Customer personas work the same way, by knowing what your customer wants and needs, you can present them with content targeted specifically to their wants and needs.”
    – Emma Bilardi, Product Marketing Alliance, 2020

    Buyer understanding activates just about everything

    Without the deep buyer insights that persona and journey capture enables, marketers are suboptimized.

    Buyer Persona and Journey

    • Product design
    • Customer targeting
    • Personalization
    • Messaging
    • Content marketing
    • Lead gen & scoring
    • Sales Effectiveness
    • Customer retention

    “Marketing eutopia is striking the all-critical sweet spot that adds real value and makes customers feel recognized and appreciated, while not going so far as to appear ‘big brother’. To do this, you need a deep understanding of your audience coming from a range of different data sets and the capability to extract meaning.”
    – Plexure, 2020

    Does your organization need buyer persona and journey updating?

    “Yes,” if experiencing one or more key challenges:

    • Sales time is wasted on unqualified leads
    • Website abandon rates are high
    • Lead gen engine click-through rates are low
    • Ideal customer profile is ill defined
    • Marketing asset downloads are low
    • Seller discovery with prospects is ineffective
    • Sales win/loss rates drop due to poor product-market fit
    • Higher than desired customer churn

    SoftwareReviews Advisory Insight:
    Marketers developing buyer personas and journeys that lack agreement among Marketing, Sales, and Product of personas to target will squander precious time and resources throughout the customer targeting and acquisition process.

    Outcomes and benefits

    Building your buyer persona and journey using our methodology will enable:

    • Greater stakeholder alignment – when marketing, product, and sales agree on personas, less time is wasted on targeting alternate personas.
    • Improved product-market fit – when buyers see both pain-relieving features and value-based pricing, “because you asked vs. guessed,” win rates increase.
    • Greater open and click-through rates – because you understood buyer pain points and motivations for solution seeking, you’ll see higher visits and engagement with your lead gen engine, and because you asked “what asset types do you find most helpful” your CTAs become ”lead-gen magnets” because you’ve offered the right asset types in your content marketing strategy.
    • More qualified leads – because you defined a more accurate ideal customer profile (ICP) and your lead scoring algorithm has improved, sellers see more qualified leads.
    • Increased sales cycle velocity – since you learned from personas their content and engagement preferences and what collateral types they need during the down-funnel sales discussions, sales calls are more productive and sales cycles shrink.

    Our methodology for buyer persona and journey creation

    1. Document Team Knowledge of Buyer Persona and Drive Alignment 2. Interview Target Buyer Prospects and Customers 3. Create Outputs and Apply to Marketing, Sales, and Product
    Phase Steps
    1. Outline a vision for buyer persona and journey creation and identify stakeholders.
    2. Pull stakeholders together, identify initial buyer persona, and begin to document team knowledge about buyer persona (and journey where possible).
    3. Validate with industry and marketing analyst’s initial buyer persona, and identify list of buyer interviewees.
    1. Hold interviews and document and share findings.
    2. Validate initial drafts of buyer persona and create initial documented buyer journey. Review findings among key stakeholders, steering committee, and supporting analysts.
    3. Complete remaining interviews.
    1. Summarize findings.
    2. Convene steering committee/exec. and working team for final review.
    3. Communicate to key stakeholders in product, marketing, sales, and customer success for activation.
    Phase Outcomes
    1. Steering committee and team selection
    2. Team insights about buyer persona documented
    3. Buyer persona validation with industry and marketing analysts
    4. Sales, marketing, and product alignment
    1. Interview guide
    2. Target interviewee list
    3. Buyer-validated buyer persona
    4. Buyer journey documented with asset types, channels, and “how buyers buy” fully documented
    1. Education deck on buyer persona and journey ready for use with all stakeholders: product, field marketing, sales, executives, customer success, partners
    2. Activation will update product-market fit, optimize lead gen, and improve sales effectiveness

    Our approach provides interview guides and templates to help rebuild buyer persona

    Our methodology will enable you to align your team on why it’s important to capture the most important attributes of buyer persona including:

    • Functional – helps you find and locate your target personas
    • Emotive – deepens team understanding of buyer initiatives, motivations for seeking alternatives, challenges they face, pain points for your offerings to address, and terminology that describes the “space”
    • Solution – enables greater product market fit
    • Behavioral – clarifies how to communicate with personas and understand their content preferences
    Functional – “to find them”
    Job Role Title Org. Chart Dynamics Buying Center Firmographics
    Emotive – “what they do and jobs to be done”
    Initiatives: What programs/projects the persona is tasked with and their feelings and aspirations about these initiatives. Motivations? Build credibility? Get promoted? Challenges: Identify the business issues, problems, and pain points that impede attainment of objectives. What are their fears, uncertainties, and doubts about these challenges? Buyer Need: They may have multiple needs; which need is most likely met with the offering? Terminology: What are the keywords/phrases they organically use to discuss the buyer need or business issue?
    Decision Criteria – “how they decide”
    Buyer Role: List decision-making criteria and power level. The five common buyer roles are champion, influencer, decision maker, user, and ratifier (purchaser/negotiator). Evaluation and Decision Criteria: Which lens – strategic, financial, or operational – does the persona evaluate the impact of purchase through?
    Solution Attributes – “what does the ideal solution look like”
    Steps in “Jobs to Be Done” Elements of the “Ideal Solution” Business outcomes from ideal solution Opportunity scope; other potential users Acceptable price for value delivered Alternatives that see consideration Solution sourcing: channel, where to buy
    Behavioral Attributes – “how to approach them successfully”
    Content Preferences: List the persona’s content preferences – blog, infographic, demo, video – vs. long-form assets (e.g. white paper, presentation, analyst report). Interaction Preferences: Which are preferred among in-person meetings, phone calls, emails, videoconferencing, conducting research via Web, mobile, and social? Watering Holes: Which physical or virtual places do they go to network or exchange info with peers (e.g. LinkedIn)?

    Buyer journeys are constantly shifting

    If you didn’t remap buyer journeys in 2021, you may be losing to competitors that did. Leaders remap buyer journey frequently.

    • The multi-channel buyer journey is constantly changing. Today’s B2B buyer uses industry research sites, vendor content marketing assets, software reviews sites, contacts with vendor salespeople, events participation, peer networking, consultants, emails, social media sites, and electronic media to research purchasing decisions.
    • COVID-19 has dramatically decreased face-to-face interaction. We estimate a B2B buyer spent 20-25% more time online in 2021 than pre-COVID-19 researching software buying decisions. This has diminished the importance of face-to-face selling and given dramatic rise to digital selling and outbound marketing.
    • Content marketing has exploded, but without mapping the buyer journey and knowing where – by channel –and when – by buyer journey step – to offer content marketing assets, we will fail to convert prospects into buyers.

    “~2/3 of [B2B] buyers prefer remote human interactions or digital self-service.” And during Aug. ‘20 to Feb. ‘21, use of digital self-service to interact with sales reps leapt by more than 10% for both researching and evaluating new suppliers.”
    – Liz Harrison, Dennis Spillecke, Jennifer Stanley, and Jenny Tsai McKinsey & Company, 2021

    SoftwareReviews Advisory Insight:
    Marketers are advised to update their buyer journey annually and with greater frequency when the human vs. digital mix is affected due to events such as COVID-19 and as emerging media such as AR shifts asset-type usage and engagement options.

    Our approach helps you define the buyer journey

    Because marketing leaders need to reach buyers through the right channel with the right message at the right time during their decision cycle, you’ll benefit by using questionnaires that enable you to build the below easily and quickly.

    You’ll be more successful by following our overall guidance

    Overarching insight

    Buyer personas and buyer journeys are essential ingredients in go-to-market success, as they inform for product, marketing, sales, and customer success who we are targeting and how to engage with them successfully.

    Align Your Team

    Marketers developing buyer personas and journeys that lack agreement among Marketing, Sales, and Product of personas to target will squander precious time and resources throughout the customer targeting and acquisition process.

    Jump-Start Persona Development

    Marketing leaders leverage the buyer persona knowledge not only from in-house experts in areas such as sales and executives but from analysts that speak with their buyers each and every day.

    Buyer Interviews Are a Must

    While leaders will get a fast start by interviewing sellers, executives, and analysts, you will fail to craft the right messages, build the right marketing assets, and design the best buyer journey if you skip buyer interviews.

    Watch for Disruption

    Leaders will update their buyer journey annually and with greater frequency when the human vs. digital mix is effected due to events such as COVID-19 and as emerging media such as AR and VR shifts the way buyers engage.

    Advanced Buyer Journey Discovery

    Digital marketers that ramp up lead gen engine capabilities to capture “wins” and measure engagement back through the lead gen and nurturing engines will build a more data-driven view of the buyer journey. Target to build this advanced capability in your initial design.

    Tools and templates to speed your success

    This blueprint is accompanied by supporting deliverables to help you gather team insights, interview customers and prospects, and summarize results for ease in communications.

    To support your buyer persona and journey creation, we’ve created the enclosed tools

    Buyer Persona Creation Template

    A PowerPoint template to aid the capture and summarizing of your team’s insights on the buyer persona.

    Buyer Persona and Journey Interview Guide and Data Capture Tool

    For interviewing customers and prospects, this tool is designed to help you interview personas and summarize results for up to 15 interviewees.

    Buyer Persona and Journey Summary Template

    A PowerPoint template into which you can drop your buyer persona and journey interviewees list and summary findings.

    SoftwareReviews offers two levels of support to best suit your needs

    DIY Toolkit

    "Our team has already made this critical project a priority, and we have the time and capability, but some guidance along the way would be helpful."

    The "do-it-yourself" step-by-step instructions begin with Phase 1.

    Guided Implementation

    "Our team knows that we need to fix a process, but we need assistance to determine where to focus. Some check-ins along the way would help keep us on track."

    A Guided Implementation is a series of analysts inquiries with you and your team.

    Diagnostics and consistent frameworks are used throughout each option.

    Guided Implementation

    A Guided Implementation (GI) is series of calls with a SoftwareReviews Advisory analyst to help implement our best practices in your organization.

    For guidance on marketing applications, we can arrange a discussion with an Info-Tech analyst.

    Your engagement managers will work with you to schedule analyst calls.

    What does our GI on buyer persona and journey mapping look like?

    Drive an Aligned Initial Draft of Buyer Persona

    • Call #1: Collaborate on vision for buyer persona and the buyer journey. Review templates and sample outputs. Identify your team.
    • Call #2: Review work in progress on capturing working team knowledge of buyer persona elements.
    • Call #3: (Optional) Review Info-Tech’s research-sourced persona insights.
    • Call #4: Validate the persona WIP with Info-Tech analysts. Review buyer interview approach and target list.

    Interview Buyers and Validate Persona and Journey

    • Call #5: Revise/review interview guide and final interviewee list; schedule interviews.
    • Call #6: Review interim interview finds; adjust interview guide.
    • Call #7: Use interview findings to validate/update persona and build journey map.
    • Call #8: Add supporting analysts to final stakeholder review.

    Prepare Communications and Educate Stakeholders

    • Call #9: Review output templates completed with final persona and journey findings.
    • Call #10: Add supporting analysts to stakeholder education meetings for support and help with addressing questions/issues.

    Workshop overview

    Contact your account representative for more information. workshops@infotech.com 1-888-670-8889

    Day1 Day 2 Day 3 Day 4 Day 5
    Align Team, Identify Persona, and Document Current Knowledge Validate Initial Work and Identify Buyer Interviewees Schedule and Hold Buyer interviews Summarize Findings and Provide Actionable Guidance to Colleagues Measure Impact and Results
    Activities

    1.1 Outline a vision for buyer persona and journey creation and identify stakeholders.

    1.2 Identify buyer persona choices and settle on an initial target.

    1.3 Document team knowledge about buyer persona (and journey where possible).

    2.1 Share initial insights with covering industry analyst.

    2.2 Hear from industry analyst their perspectives on the buyer persona attributes.

    2.3 Reconcile differences; update “current understanding.”

    2.4 Identify interviewee types by segment, region, etc.

    3.1 Identify actual list of 15-20 interviewees.

    A gap of up to a week for scheduling of interviews.

    3.2 Hold interviews and use interview guides (over the course of weeks).

    3.3 Hold review session after initial 3-4 interviews to make adjustments.

    3.4 Complete interviews.

    4.1 Summarize findings.

    4.2 Create action items for supporting team, e.g. messaging, touch points, media spend, assets.

    4.3 Convene steering committee/exec. and working team for final review.

    4.4 Schedule meetings with colleagues to action results.

    5.1 Review final copy, assets, launch/campaign plans, etc.

    5.2 Develop/review implementation plan.

    A period of weeks will likely intervene to execute and gather results.

    5.3 Reconvene team to review results.

    Deliverables
    1. Documented steering committee and working team
    2. Executive Brief on personas and journey
    3. Personas and initial targets
    4. Documented team knowledge
    1. Analyst-validated initial findings
    2. Target interviewee types
    1. List of interviewees; calls scheduled
    2. Initial review – “are we going in the right direction?”
    3. Completed interviews
    1. Complete findings
    2. Action items for team members
    3. Plan for activation
    1. Activation review
    2. List of suggested next steps

    Phase 1
    Drive an Aligned Initial Draft of Buyer Persona

    This Phase walks you through the following activities:

    • Develop an understanding of what comprises a buyer persona and journey, including their importance to overall go-to-market strategy and execution.
    • Sample outputs.

    This Phase involves the following stakeholders:

    • Program leadership
    • Product Marketing
    • Product Management
    • Representative(s) from Sales
    • Executive Leadership

    1.1 Establish the team and align on shared vision

    Input

    • Typically a joint recognition that buyer personas have not been fully documented.
    • Identify working team members/participants (see below), and an executive sponsor.

    Output

    • Communication of team members involved and the make-up of steering committee and working team
    • Alignment of team members on a shared vision of “Why Build Buyer Personas and Journey” and what key attributes define both.

    Materials

    • N/A

    Participants

    • Initiative Manager – individual leading the buyer persona and journey initiative
    • CMO/Sponsoring Executive Working Team – typically representatives in Product Marketing, Product Management, and Sales
    • SoftwareReviews marketing analyst

    60 minutes

    1. Schedule inquiry with working team members and walk the team through the Buyer Persona and Journey Executive Brief PowerPoint presentation.
    2. Optional: Have the (SoftwareReviews Advisory) SRA analyst walk the team through the Buyer Persona and Journey Executive Brief PowerPoint presentation as part of your session.

    Review the Create a Buyer Persona Executive Brief (Slides 3-14)

    1.2 Document team knowledge of buyer persona

    Input

    • Working team member knowledge

    Output

    • Initial draft of your buyer persona

    Materials

    • Buyer Persona Creation Template

    Participants

    • Initiative Manager – individual leading the buyer persona and journey initiative
    • CMO/Sponsoring Executive (optional)
    • Working Team – typically representatives in Product Marketing, Product Management, and Sales

    2-3 sessions of 60 minutes each

    1. Schedule meeting with working team members and, using the Buyer Persona Template, lead the team in a discussion that documents current team knowledge of the target buyer persona.
    2. Lead the team to prioritize an initial, single, most important persona and to collaborate to complete the template (and later, the buyer journey). Once the team learns the process for working on the initial persona, the development of additional personas will become more efficient.
    3. Place the PowerPoint template in a shared drive for team collaboration. Expect to schedule several 60-minute meets. Quicken collaboration by encouraging team to “do their homework” by sharing persona knowledge within the shared drive version of the template. Your goal is to get to an initial agreed upon version that can be shared for additional validation with industry analyst(s) in the next step.

    Download the Buyer Persona Creation Template

    1.3 Validate with industry analysts

    Input

    • Identify gaps in persona from previous steps

    Output

    • Further validated buyer persona

    Materials

    • Bring your Buyer Persona Creation Template to the meeting to share with analysts

    Participants

    • Initiative Manager – individual leading the buyer persona and journey initiative
    • CMO/Sponsoring Executive (Optional)
    • Working Team – typically representatives in Product Marketing, Product Management, and Sales
    • Info-Tech analyst covering your product category and SoftwareReviews marketing analyst

    30 minutes

    1. Schedule meeting with working team members and discuss which persona areas require further validation from an Info-Tech analyst who has worked closely with those buyers within your persona.

    60 minutes

    1. Schedule an inquiry with the appropriate Info-Tech analyst and SoftwareReviews Advisory analyst to share current findings and see:
      1. Info-Tech analyst provide content feedback given what they know about your target persona and product category.
      2. SoftwareReviews Advisory analyst provide feedback on persona approach and to coach any gaps or important omissions.
    2. Tabulate results and update your persona summary. At this point you will likely require additional validation through interviews with customers and prospects.

    1.4 Identify interviewees and prepare for interviews

    Input

    • Identify segments within which you require persona knowledge
    • Understand your persona insight gaps

    Output

    • List of interviewees

    Materials

    • Interviewee recording template on following slide
    • Interview guide questions found within the Buyer Persona and Journey Interview Guide and data Capture Tool

    Participants

    • Initiative Manager – individual leading the buyer persona and journey initiative
    • Working Team – typically representatives in Product Marketing, Product Management, and Sales

    1-2 weeks

    1. Identify the types of customers and prospects that will best represent your target persona. Choose interviewees that when interviewed will inform key differences among key segments (geographies, company size, mix of customers and prospects, etc.).
    2. Recruit interviewees and schedule interviews for 45 minutes.
    3. Keep track of Interviewees using the slide following this one.
    4. In preparation for interviews, review the Buyer Persona and Journey Interview Guide and Data Capture Tool. Review the two sets of questions:
      1. Buyer Persona-Related – use to validate areas where you still have gaps in your persona, OR if you are starting with a blank persona and wish to build your personas entirely based on customer and prospect interviews.
      2. Buyer-Journey Related, which we will focus on in the next phase.

    Download the Buyer Persona and Journey Interview Guide and Data Capture Tool

    The image shows a table titled ‘Interviewee List.’ A note next to the title indicates: Here you will document your interviewee list and outreach plan. A note in the Segment column indicates: Ensure you are interviewing personas across segments that will give you the insights you need, e.g. by size, by region, mix of customers and prospects. A note in the Title column reads: Vary your title types up or down in the “buying center” if you are seeking to strengthen buying center dynamics understanding. A note in the Roles column reads: Vary your role types according to decision-making roles (decision maker, influencer, ratifier, coach, user) if you are seeking to strengthen decision-making dynamics understanding.

    Phase 2
    Interview Buyers and Validate Persona and Journey

    This Phase walks you through the following activities:

    • Developing final interview guide.
    • Interviewing buyers and customers.
    • Adjusting approach.
    • Validating buyer persona.
    • Crafting buyer journey
    • Gaining analyst feedback.

    This Phase involves the following stakeholders:

    • Program leadership
    • Product Marketing
    • Representative(s) from Sales

    2.1 Hold interviews

    Input

    • List of interviewees
    • Final list of questions

    Output

    • Buyer perspectives on their personas and buyer journeys

    Materials

    • Buyer Persona and Journey Interview Guide and data Capture Tool

    Participants

    • Initiative Manager – individual leading the buyer persona and journey initiative
    • Working Team – typically representatives in Product Marketing, Product Management, and Sales

    1-2 weeks

    1. Hold interviews and adjust your interviewing approach as you go along. Uncover where you are not getting the right answers, check with working team and analysts, and adjust.

    Download the Buyer Persona and Journey Interview Guide and Data Capture Tool

    2.2 Use interview findings to validate what’s needed for activation

    Input

    • List of interviewees
    • Final list of questions

    Output

    • Buyer perspectives on their personas and buyer journeys
    • Stakeholder feedback that actionable insights are resulting from interviews

    Materials

    • Buyer Persona Creation Template
    • Buyer Persona and Journey Interview Guide and Data Capture Tool

    Participants

    • Initiative Manager – individual leading the buyer persona and journey initiative
    • Working Team – typically representatives in Product Marketing, Product Management, and Sales
    • SoftwareReviews marketing analyst

    2 hours

    1. Convene your team, with marketing analysts, and test early findings: It’s wise to test initial interview results to check that you are getting the right insights to understand and validate key challenges, pain points, needs, and other vital areas pertaining to the buyer persona. Are the answers you are getting enabling you to complete the Summary slides for later communications and training for Sales?
    2. Check when doing buyer journey interviews that you are getting actionable answers that drive messaging, what asset types are needed, what the marketing channel mix is, and other vital insights to activate the results. Are the answers you are getting adequate to give guidance to campaigners, content marketers, and sales enablement?
    3. See the following slides for detailed questions that need to be answered satisfactorily by your team members that need to “activate” the results.

    Download the Buyer Persona and Journey Interview Guide and Data Capture Tool

    2.2.1 Are you getting what you need from interviews to inform the buyer persona?

    Test that you are on the right track:

    1. Are you getting the functional answers so you can guide sellers to the right roles? Can you guide marketers/campaigners to the right “Ideal Customer Profile” for lead scoring?
    2. Are you capturing the right emotive areas that will support message crafting? Solutioning? SEM/SEO?
    3. Are you capturing insights into “how they decide” so sellers are well informed on the decision-making dynamics?
    4. Are you getting a strong understanding of content, interaction preferences, and news and information sources so sellers can outreach more effectively, you can pinpoint media spend, and content marketing can create the right assets?
    Functional – “to find them”
    Job Role Title Org. Chart Dynamics Buying Center Firmographics
    Emotive – “what they do and jobs to be done”
    Initiatives: What programs/projects the persona is tasked with and their feelings and aspirations about these initiatives. Motivations? Build credibility? Get promoted? Challenges: Identify the business issues, problems, and pain points that impede attainment of objectives. What are their fears, uncertainties, and doubts about these challenges? Buyer Need: They may have multiple needs; which need is most likely met with the offering? Terminology: What are the keywords/phrases they organically use to discuss the buyer need or business issue?
    Decision Criteria – “how they decide”
    Buyer Role: List decision-making criteria and power level. The five common buyer roles are champion, influencer, decision maker, user, and ratifier (purchaser/negotiator). Evaluation and Decision Criteria: Which lens – strategic, financial, or operational – does the persona evaluate the impact of purchase through?
    Solution Attributes – “what does the ideal solution look like”
    Steps in “Jobs to Be Done” Elements of the “Ideal Solution” Business outcomes from ideal solution Opportunity scope; other potential users Acceptable price for value delivered Alternatives that see consideration Solution sourcing: channel, where to buy
    Behavioral Attributes – “how to approach them successfully”
    Content Preferences: List the persona’s content preferences – blog, infographic, demo, video – vs. long-form assets (e.g. white paper, presentation, analyst report). Interaction Preferences: Which are preferred among in-person meetings, phone calls, emails, videoconferencing, conducting research via Web, mobile, and social? Watering Holes: Which physical or virtual places do they go to network or exchange info with peers (e.g. LinkedIn)?

    2.2.2 Are you getting what you need from interviews to support the buyer journey?

    Our approach helps you define the buyer journey

    Because marketing leaders need to reach buyers through the right channel with the right message at the right time during their decision cycle, you’ll benefit by using questionnaires that enable you to build the below easily and quickly.

    2.3 Continue interviews

    Input

    • Final adjustments to list of interview questions

    Output

    • Final buyer perspectives on their personas and buyer journeys

    Materials

    • Buyer Persona Creation Template
    • Buyer Persona and Journey Interview Guide and data Capture Tool

    Participants

    • Initiative Manager – individual leading the buyer persona and journey initiative
    • Working Team – typically representatives in Product Marketing, Product Management, and Sales

    1-2 weeks

    1. Continue customer and prospect interviews.
    2. Ensure you are gaining the segment perspectives needed.
    3. Complete the “Summary” columns within the Buyer Persona and Journey Interview Guide and Data Capture Tool.

    Download the Buyer Persona and Journey Interview Guide and Data Capture Tool

    Phase 3
    Prepare Communications and Educate Stakeholders

    This Phase walks you through the following activities:

    • Creating outputs for key stakeholders
    • Communicating final findings and supporting marketing, sales, and product activation.

    This Phase involves the following stakeholders:

    • Program leadership
    • Product Marketing
    • Product Management
    • Sales
    • Field Marketing/Campaign Management
    • Executive Leadership

    3.1 Summarize interview results and convene full working team and steering committee for final review

    Input

    • Buyer persona and journey interviews detail

    Output

    • Buyer perspectives on their personas and buyer journeys

    Materials

    • Buyer Persona and Journey Interview Guide and Data Capture Tool
    • Buyer Persona and Journey Summary Template

    Participants

    • Initiative Manager – individual leading the buyer persona and journey initiative
    • CMO/Sponsoring Executive (Optional)
    • Working Team – typically representatives in Product Marketing, Product Management, and Sales
    • SoftwareReviews marketing analyst

    1-2 hours

    1. Summarize interview results within the Buyer Persona and Journey Summary Template.

    Download the Buyer Persona and Journey Interview Guide and Data Capture Tool

    Download the Buyer Persona and Journey Summary Template

    3.2 Convene executive steering committee and working team to review results

    Input

    • Buyer persona and journey interviews summary

    Output

    • Buyer perspectives on their personas and buyer journeys

    Materials

    • Buyer Persona and Journey Summary Template

    Participants

    • Initiative Manager – individual leading the buyer persona and journey initiative
    • Working Team – typically representatives in Product Marketing, Product Management, and Sales

    1-2 hours

    1. Present final persona and journey results to the steering committee/executives and to working group using the summary slides interview results within the Buyer Persona and Journey Summary Template to finalize results.

    Download the Buyer Persona and Journey Summary Template

    3.3 Convene stakeholder meetings to activate results

    Input

    • Buyer persona and journey interviews summary

    Output

    Activation of key learnings to drive:

    • Better product –market fit
    • Lead gen
    • Sales effectiveness
    • Awareness

    Materials

    • Buyer Persona and Journey Summary Template

    Participants

    • Initiative Manager – individual leading the buyer persona and journey initiative
    • Working Team – typically representatives in Product Marketing, Product Management, and Sales
    • Stakeholder team members (see left)

    4-5 hours

    Present final persona and journey results to each stakeholder team. Key presentations include:

    1. Product team to validate product market fit.
    2. Content marketing to provide messaging direction for the creation of awareness and lead gen assets.
    3. Campaigners/Field Marketing for campaign-related messaging and to identify asset types required to be designed and delivered to support the buyer journey.
    4. Social media strategists for social post copy, and PR for other awareness-building copy.
    5. Sales enablement/training to enable updating of sales collateral, proposals, and sales training materials. Sellers to help with their targeting, prospecting, and crafting of outbound messaging and talk tracks.

    Download the Buyer Persona and Journey Summary Template

    Summary of Accomplishment

    Problem Solved

    With the help of this blueprint, you have deepened your and your colleagues’ buyer understanding at both the persona “who they are” level and the buyer journey “how do they buy” level. You are among the minority of marketing leaders that have fully documented a buyer persona and journey – congratulations!

    The benefits of having led your team through the process are significant and include the following:

    • Better alignment of customer/buyer-facing teams such as in product, marketing, sales, and customer success.
    • Messaging that can be used by marketing, sales, and social teams that will resonate with buyer initiatives, pain points, sought-after “pain relief,” and value.
    • Places in the digital and physical universe where your prospects “hang out” so you can optimize your media spend.
    • More effective use of marketing assets and sales collateral that align with the way your prospect needs to consume information throughout their buyer journey to make a decision in your solution area.

    And by capturing and documenting your buyer persona and journey even for a single buyer type, you have started to build the “institutional strength” to apply the process to other roles in the decision-making process or for when you go after new and different buyer types for new products. And finally, by bringing your team along with you in this process, you have also led your team in becoming a more customer-focused organization – a strategic shift that all organizations should pursue.

    If you would like additional support, contact us and we’ll make sure you get the professional expertise you need.

    Contact your account representative for more information.

    info@softwarereviews.com

    1-888-670-8889

    Related Software Reviews Research

    Optimize Lead Generation With Lead Scoring

    • Save time and money and improve your sales win rates when you apply our methodology to score contacts with your lead gen engine more accurately and pass better qualified leads over to your sellers.
    • Our methodology teaches marketers to develop your own lead scoring approach based upon lead/contact profile vs. your Ideal Customer Profile (ICP) and scores contact engagement. Applying the methodology to arrive at your own approach to scoring will mean reduced lead gen costs, higher conversion rates, and increased marketing-influenced wins.

    Bibliography

    Bilardi, Emma. “How to Create Buyer Personas.” Product Marketing Alliance, July 2020. Accessed Dec. 2021.

    Harrison, Liz, Dennis Spillecke, Jennifer Stanley, and Jenny Tsai. “Omnichannel in B2B sales: The new normal in a year that has been anything but.” McKinsey & Company, 15 March 2021. Accessed Dec. 2021.

    Jansen, Hasse. “Buyer Personas – 33 Mind Blowing Stats.” Boardview.io!, 19 Feb. 2016. Accessed Jan. 2022.

    Raynor, Lilah. “Understanding The Changing B2B Buyer Journey.” Forbes Agency Council, 18 July 2021. Accessed Dec. 2021.

    Simpson, Jon. “Finding Your Audience: The Importance of Developing a Buyer Persona.” Forbes Agency Council, 16 May 2017. Accessed Dec. 2021.

    “Successfully Executing Personalized Marketing Campaigns at Scale.” Plexure, 6 Jan. 2020. Accessed Dec 2020.

    Ulwick, Anthony W. JOBS TO BE DONE: Theory to Practice. E-book, Strategyn, 1 Jan. 2017. Accessed Jan. 2022.

    Change Management

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    Every company needs some change management. Both business and IT teams benefit from knowing what changes when.

    incident, problem, problemchange

    Mature and Scale Product Ownership

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    • Parent Category Name: Development
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    • Product owners must bridge the gap between the customers, operations, and delivery to ensure products continuously deliver increasing value.
    • Product owners are often assigned to projects or product delivery without proper support, guidance, or alignment.
    • In many organizations, the product owner role is not well-defined, serves as a proxy for stakeholder ownership, and lacks reinforcement of the key skills needed to be successful.

    Our Advice

    Critical Insight

    A product owner is the CEO for their product. Successful product management starts with empowerment and accountability. Product owners own the vision, roadmap, and value realization for their product or family aligned to enterprise goals and priorities.

    • Product and service ownership share the same foundation - underlying capabilities and best practices to own and improve a product or service are identical for both roles. Use the terms that make the most sense for your culture.
    • Product owners represent three primary perspectives: Business (externally facing), Technical (systems and tools), or Operational (manual processes). Although all share the same capabilities, how they approach their responsibilities is influenced by their primary perspective.
    • Product owners are operating under an incomplete understanding of the capabilities needed to succeed. Most product/service owners lack a complete picture of the needed capabilities, skills, and activities to successfully perform their roles.

    Impact and Result

    • Create a culture of product management trust and empowerment with product owners aligned to your operational structure and product needs.
    • Promote and develop true Agile skills among your product owners and family managers.
    • Implement Info-Tech’s product owner capability model to define the role expectations and provide a development path for product owners.

    Mature and Scale Product Ownership Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Mature and Scale Product Ownership Storyboard – Establish a culture of success for product management and mature product owner capabilities.

    Strengthen the product owner role in your organization by focusing on core capabilities and proper alignment.

  • Establish a foundation for empowerment and success.
  • Assign and align product owners with products and stakeholders.
  • Mature product owner capabilities and skills.
    • Mature and Scale Product Ownership Storyboard

    2. Mature and Scale Product Ownership Readiness Assessment – Determine your readiness for a product-centric culture based on Info-Tech’s CLAIM+G model.

    Using Info-Tech’s CLAIM model, quickly determine your organization’s strengths and weaknesses preparing for a product culture. Use the heat map to identify key areas.

    • Mature and Scale Product Ownership Readiness Assessment

    3. Mature and Scale Product Ownership Playbook – Playbook for product owners and product managers.

    Use the blueprint exercises to build your personal product owner playbook. You can also use the workbook to capture exercise outcomes.

    • Mature and Scale Product Ownership Playbook

    4. Mature and Scale Product Ownership Workbook – Workbook for product owners and product managers.

    Use this workbook to capture exercise outcomes and transfer them to your Mature and Scale Product Ownership Playbook (optional).

    • Mature and Scale Product Ownership Workbook

    5. Mature and Scale Product Ownership Proficiency Assessment – Determine your current proficiency and improvement areas.

    Product owners need to improve their core capabilities and real Agile skills. The assessment radar will help identify current proficiency and growth opportunities.

    • Mature and Scale Product Ownership Proficiency Assessment
    [infographic]

    Workshop: Mature and Scale Product Ownership

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Establish the foundation for product ownership

    The Purpose

    Establish the foundation for product ownership.

    Key Benefits Achieved

    Product owner playbook with role clarity and RACI.

    Activities

    1.1 Define enablers and blockers of product management.

    1.2 Define your product management roles and names.

    1.3 Assess your product management readiness.

    1.4 Identify your primary product owner perspective.

    1.5 Define your product owner RACI.

    Outputs

    Enablers and blockers

    Role definitions.

    Product culture readiness

    Product owner perspective mapping

    Product owner RACI

    2 Align product owners to products

    The Purpose

    Align product owners to products.

    Key Benefits Achieved

    Assignment of resources to open products.

    A stakeholder management strategy.

    Activities

    2.1 Assign resources to your products and families.

    2.2 Visualize relationships to identify key influencers.

    2.3 Group stakeholders into categories.

    2.4 Prioritize your stakeholders.

    Outputs

    Product resource assignment

    Stakeholder management strategy

    Stakeholder management strategy

    Stakeholder management strategy

    3 Mature product owner capabilities

    The Purpose

    Mature product owner capabilities.

    Key Benefits Achieved

    Assess your Agile product owner readiness

    Assess and mature product owner capabilities

    Activities

    3.1 Assess your real Agile skill proficiency.

    3.2 Assess your vison capability proficiency.

    3.3 Assess your leadership capability proficiency.

    3.4 Assess your PLM capability proficiency.

    3.5 Assess your value realization capability proficiency.

    3.6 Identify your business value drivers and sources of value.

    Outputs

    Real Agile skill proficiency assessment

    Info-Tech’s product owner capability model proficiency assessment

    Info-Tech’s product owner capability model proficiency assessment

    Info-Tech’s product owner capability model proficiency assessment

    Info-Tech’s product owner capability model proficiency assessment

    Business value drivers and sources of value

    Further reading

    Mature and Scale Product Ownership

    Strengthen the product owner’s role in your organization by focusing on core capabilities and proper alignment.

    Executive Brief

    Analyst Perspective

    Empower product owners throughout your organization.

    Hans Eckman

    Whether you manage a product or service, the fundamentals of good product ownership are the same. Organizations need to focus on three key elements of product ownership in order to be successful.

    • Create an environment of empowerment and service leadership to reinforce product owners and product family managers as the true owners of the vision, improvement, and realized the value of their products.
    • Align product and product family owner roles based on operational alignment and the groups defined when scaling product management.
    • Develop your product owners to improve the quality of roadmaps, alignment to enterprise goals, and profit and loss (P&L) for each product or service.

    By focusing the attention of the teammates serving in product owner or service owner roles, your organization will deliver value sooner and respond to change more effectively.

    Hans Eckman

    Principal Research Director – Application Delivery and Management
    Info-Tech Research Group

    Executive Summary

    Your Challenge

    Product owners must bridge the gap between the customers, operations, and delivery to ensure products continuously deliver increasing value.

    Product owners are often assigned to projects or product delivery without proper support, guidance, or alignment.

    In many organizations the product owner role is not well-defined, serves as a proxy for stakeholder ownership, and lacks reinforcement of the key skills needed to be successful.

    Common Obstacles

    Organizations have poor alignment or missing product owners between lines of business, IT, and operations.

    Product owners are aligned to projects and demand management rather than long-term strategic product ownership.

    Product families are not properly defined, scaled, and supported within organizations.

    Individuals in product owner roles have an incomplete understanding of needed capabilities and lack a development path.

    Info-Tech's Approach

    Create a culture of product management trust and empowerment with product owners aligned to your operational structure and product needs.

    Promote and develop true Agile skills among your product owners and family managers.

    Implement Info-Tech’s product owner capability model to define the role expectations and provide a development path for product owners.

    Extend product management success using Deliver on Your Digital Product Vision and Deliver Digital Products at Scale.

    Info-Tech Insight

    There is no single correct approach to product ownership. Product ownership must be tuned and structured to meet the delivery needs of your organization and the teams it serves.

    Info-Tech’s Approach

    Product owners make the final decision

    • Establish a foundation for empowerment and success
    • Assign product owners and align with products and stakeholders
    • Mature product owner capabilities and skills
    Product Owner capabilities: Vision, Product Lifecycle Management, Leadership, Value Realization

    The Info-Tech difference

    1. Assign product owners where product decisions are needed, not to match org charts or delivery teams. The product owner has the final word on product decisions.
    2. Organize product owners into related teams to ensure product capabilities delivered are aligned to enterprise strategy and goals.
    3. Shared products and services must support the needs of many product owners with conflicting priorities. Shared service product owners must map and prioritize demand to align to enterprise priorities and goals.
    4. All product owners share the same capability model.

    Insight summary

    There is no single correct approach to product ownership

    Successful product management starts with empowerment and accountability. Product owners own the vision, roadmap, and value realization for their product or family aligned to enterprise goals and priorities.

    Phase 1 insight

    Product owners represent three primary perspectives: business (external-facing), technical (systems and tools), or operational (manual processes). Although all share the same capabilities, how they approach their responsibilities is influenced by their primary perspective.

    Phase 2 insight

    Start with your operational grouping of products and families, identifying where an owner is needed. Then, assign people to the products and families. The owner does not define the product or family.

    Phase 3 insight

    Product owners are operating under an incomplete understanding of the capabilities needed to succeed. Most product/service owners lack a complete picture of the needed capabilities, skills, and activities to successfully perform their roles.

    Product and service ownership share the same foundation

    The underlying capabilities and best practices to own and improve a product or service are identical for both roles. Use the terms that make the most sense for your culture.

    Map product owner roles to your existing job titles

    Identify where product management is needed and align expectations with existing roles. Successful product management does not require a dedicated job family.

    Projects can be a mechanism for funding product changes and improvements

    Projects can be a mechanism for funding product changes and improvements. Shows difference of value for project life-cycles, hybrid life-cycles, and product life-cycles.

    Projects within products

    Regardless of whether you recognize yourself as a product-based or project-based shop, the same basic principles should apply.

    You go through a period or periods of project-like development to build a version of an application or product.

    You also have parallel services along with your project development, which encompass the more product-based view. These may range from basic support and maintenance to full-fledged strategy teams or services like sales and marketing.

    Product and services owners share the same foundation and capabilities

    For the purpose of this blueprint, product/service and product owner/service owner are used interchangeably. The term “product” is used for consistency but would apply to services, as well.

    Product = Service

    Common foundations: Focus on continuous improvement, ROI, and value realization. Clear vision, goals, roadmap, and backlog.

    “Product” and “service” are terms that each organization needs to define to fit its culture and customers (internal and external). The most important aspect is consistent use and understanding of:

    • External products
    • Internal products
    • External services
    • Internal services
    • Products as a service (PaaS)
    • Productizing services (SaaS)

    Recognize the product owner perspectives

    The 3 product owner perspectives. 1. Business: Customer-facing, value-generating. 2. Technical: IT systems and tools. 3. Operations: Keep-the-lights-on processes.

    Product owners represent one of three primary perspectives. Although all share the same capabilities, how they approach their responsibilities is influenced by their primary perspective.

    Info-Tech Insight

    Product owners must translate needs and constraints from their perspective into the language of their audience. Kathy Borneman, Digital Product Owner at SunTrust Bank, noted the challenges of finding a common language between lines of business and IT (e.g. what is a unit?).

    Match your product management role definitions to your product family levels

    Product ownership exists at the different operational tiers or levels in your product hierarchy. This does not imply a management relationship.

    Product portfolio

    Groups of product families within an overall value stream or capability grouping.

    Project portfolio manager

    Product family

    A collection of related products. Products can be grouped along architectural, functional, operational, or experiential patterns.

    Product family manager

    Product

    Single product composed of one or more applications and services.

    Product owner

    Info-Tech Insight

    Define the current roles that will perform the product management function or define consistent role names to product owners and managers.

    Align enterprise value through product families

    Product families are operational groups based on capabilities or business functions. Product family managers translate goals, priorities, and constraints so they are actionable at the next level. Product owners prioritize changes to enhance the capabilities that allow you to realize your product family. Enabling capabilities realize value and help reach your goals.

    Understand special circumstances

    In Deliver Digital Products at Scale, products were grouped into families using Info-Tech’s five scaling patterns. Assigning owners to Enterprise Applications and Shared Services requires special consideration.

    Value stream alignment

    • Business architecture
      • Value stream
      • Capability
      • Function
    • Market/customer segment
    • Line of business (LoB)
    • Example: Customer group > value stream > products

    Enterprise applications

    • Enabling capabilities
    • Enterprise platforms
    • Supporting apps
    • Example: HR > Workday/Peoplesoft > Modules Supporting: Job board, healthcare administrator

    Shared Services

    • Organization of related services into service family
    • Direct hierarchy does not necessarily exist within the family
    • Examples: End-user support and ticketing, workflow and collaboration tools

    Technical

    • Domain grouping of IT infrastructure, platforms, apps, skills, or languages
    • Often used in combination with Shared Services grouping or LoB-specific apps
    • Examples: Java, .NET, low-code, database, network

    Organizational alignment

    • Used at higher levels of the organization where products are aligned under divisions
    • Separation of product managers from organizational structure is no longer needed because the management team owns the product management role

    Map sources of demand and influencers

    Use the stakeholder analysis to define the key stakeholders and sources of demand for enterprise applications and shared services. Extend your mapping to include their stakeholders and influencers to uncover additional sources of demand and prioritization.

    Map of key stakeholders for enterprise applications and shared services.

    Info-Tech Insight

    Your product owner map defines the influence landscape your product operates. It is every bit as important as the teams who enhance, support and operate your product directly.

    Combine your product owner map with your stakeholder map to create a comprehensive view of influencers.

    The primary value of the product owner is to fill the backlog with the highest ROI opportunities aligned with enterprise goals.

    Info-Tech Insight

    The product owner owns the direction of the product.

    • Roadmap - Where are we going?
    • Backlog - What changes are needed to get there?
    • Product review - Did we get close enough?

    Product delivery realizes value for your product family

    While planning and analysis are done at the family level, work and delivery are done at the individual product level.

    Product strategy includes: Vision, Goals, Roadmap, backlog and Release plan.

    Product family owners are more strategic

    When assigning resources, recognize that product family owners will need to be more strategic with their planning and alignment of child families and products.

    Product family owners are more strategic. They require a roadmap that is strategic, goal-based, high-level, and flexible.

    Info-Tech Insight

    Roadmaps for your product family are, by design, less detailed. This does not mean they aren’t actionable! Your product family roadmap should be able to communicate clear intentions around the future delivery of value in both the near and long term.

    Connecting your product family roadmaps to product roadmaps

    Your product and product family roadmaps should be connected at an artifact level that is common between both. Typically, this is done with capabilities, but it can be done at a more granular level if an understanding of capabilities isn’t available.

    Product family roadmap versus Product Roadmaps.

    Develop a product owner stakeholder strategy

    Stakeholder management, Product lifecycle, Project delivery, Operational support.

    Stakeholders are a critical cornerstone to product ownership. They provide the context, alignment, and constraints that influence or control what a product owner can accomplish.

    Product owners operate within a network of stakeholders who represent different perspectives within the organization.

    First, product owners must identify members of their stakeholder network. Next, they should devise a strategy for managing stakeholders.

    Without a stakeholder strategy, product owners will encounter obstacles, resistance, or unexpected changes.

    Create a stakeholder network map to product roadmaps and prioritization

    Follow the trail of breadcrumbs from your direct stakeholders to their influencers, to uncover hidden stakeholders.

    Stakeholder network map defines the influence landscape your product operates. Connectors determine who may be influencing your direct stakeholders.

    Info-Tech Insight

    Your stakeholder map defines the influence landscape your product operates. It is every bit as important as the teams who enhance, support and operate your product directly.

    Use “connectors” to determine who may be influencing your direct stakeholders. They may not have any formal authority within the organization, but they may have informal yet substantive relationships with your stakeholders.

    Being successful at Agile is more than about just doing Agile

    The following represents the hard skills needed to “Do Agile”:

    Being successful at Agile needs 4 hard skills: 1. Engineering skills, 2. Technician Skills, 3. Framework/Process skills, 4. Tools skills.
    • Engineering skills. These are the skills and competencies required for building brand-new valuable software.
    • Technician skills. These are the skills and competencies required for maintaining and operating the software delivered to stakeholders.
    • Framework/Process skills. These are the specific knowledge skills required to support engineering or technician skills.
    • Tools skills. This represents the software that helps you deliver other software.

    While these are important, they are not the whole story. To effectively deliver software, we believe in the importance of being Agile over simply doing Agile.

    Adapted from: “Doing Agile” Is Only Part of the Software Delivery Pie

    Why focus on core skills?

    They are the foundation to achieve business outcomes

    Skills, actions, output and outcomes

    The right skills development is only possible with proper assessment and alignment against outcomes.

    Focus on these real Agile skills

    Agile skills

    • Accountability
    • Collaboration
    • Comfort with ambiguity
    • Communication
    • Empathy
    • Facilitation
    • Functional decomposition
    • Initiative
    • Process discipline
    • Resilience

    Product capabilities deliver value

    As a product owner, you are responsible for managing these facets through your capabilities and activities.

    The core product and value stream consists of: Funding - Product management and governance, Business functionality - Stakeholder and relationship management, and Technology - Product delivery.

    Info-Tech Best Practice

    It is easy to lose sight of what matters when we look at a product from a single point of view. Despite what "The Agile Manifesto" says, working software is not valuable without the knowledge and support that people need in order to adopt, use, and maintain it. If you build it, they will not come. Product owners must consider the needs of all stakeholders when designing and building products.

    Recognize product owner knowledge gaps

    Pulse survey of product owners

    Pulse survey of product owners. Graph shows large percentage of respondents have alignment to common agile definition of product owners. Yet a significant perception gap in P&L, delivery, and analytics.

    Info-Tech Insight

    1. Less than 15% of respondents identified analytics or financial management as a key component of product ownership.
    2. Assess your product owner’s capabilities and understanding to develop a maturity plan.

    Source: Pulse Survey (N=18)

    Implement the Info-Tech product owner capability model

    Unfortunately, most product owners operate with incomplete knowledge of the skills and capabilities needed to perform the role. Common gaps include focusing only on product backlogs, acting as a proxy for product decisions, and ignoring the need for key performance indicators (KPIs) and analytics in both planning and value realization.

    Product Owner capabilities: Vision, Product Lifecycle Management, Leadership, Value Realization

    Vision

    • Market Analysis
    • Business Alignment
    • Product Roadmap

    Leadership

    • Soft Skills
    • Collaboration
    • Decision Making

    Product Lifecycle Management

    • Plan
    • Build
    • Run

    Value Realization

    • KPIs
    • Financial Management
    • Business Model

    Product owner capabilities provide support

    Vision predicts impact of Value realization. Value realization provides input to vision

    Your vision informs and aligns what goals and capabilities are needed to fulfill your product or product family vision and align with enterprise goals and priorities. Each item on your roadmap should have corresponding KPIs or OKRs to know how far you moved the value needle. Value realization measures how well you met your target, as well as the impacts on your business value canvas and cost model.

    Product lifecycle management builds trust with Leadership. Leadership improves quality of Product lifecycle management.

    Your leadership skills improve collaborations and decisions when working with your stakeholders and product delivery teams. This builds trust and improves continued improvements to the entire product lifecycle. A product owner’s focus should always be on finding ways to improve value delivery.

    Product owner capabilities provide support

    Leadership enhances Vision. Vision Guides Product Lifecycle Management. Product Lifecycle Management delivers Value Realization. Leadership enhances Value Realization

    Develop product owner capabilities

    Each capability: Vision, Product lifecycle management, Value realization and Leadership has 3 components needed for successful product ownership.

    Avoid common capability gaps

    Vision

    • Focusing solely on backlog grooming (tactical only)
    • Ignoring or failing to align product roadmap to enterprise goals
    • Operational support and execution
    • Basing decisions on opinion rather than market data
    • Ignoring or missing internal and external threats to your product

    Leadership

    • Failing to include feedback from all teams who interact with your product
    • Using a command-and-control approach
    • Viewing product owner as only a delivery role
    • Acting as a proxy for stakeholder decisions
    • Avoiding tough strategic decisions in favor of easier tactical choices

    Product lifecycle management

    • Focusing on delivery and not the full product lifecycle
    • Ignoring support, operations, and technical debt
    • Failing to build knowledge management into the lifecycle
    • Underestimating delivery capacity, capabilities, or commitment
    • Assuming delivery stops at implementation

    Value realization

    • Focusing exclusively on “on time/on budget” metrics
    • Failing to measure a 360-degree end-user view of the product
    • Skipping business plans and financial models
    • Limiting financial management to project/change budgets
    • Ignoring market analysis for growth, penetration, and threats

    Your product vision is your North Star

    It's ok to dream a little!

    Who is the target customer, what is the key benefit, what do they need, what is the differentiator

    Adapted from: Crossing the Chasm

    Info-Tech Best Practice

    A product vision shouldn’t be so far out that it doesn’t feel real or so short-term that it gets bogged down in minutiae and implementation details. Finding the right balance will take some trial and error and will be different for each organization.

    Leverage the product canvas to state and inform your product vision

    Leverage the product Canvas to state and inform your product vision. Includes: Product name, Tracking info, Vision, List of business objectives or goals, Metrics used to measure value realization, List of groups who consume the product/service, and List of key resources or stakeholders.

    Define product value by aligning backlog delivery with roadmap goals

    In each product plan, the backlogs show what you will deliver. Roadmaps identify when and in what order you will deliver value, capabilities, and goals.

    In each product plan, the backlogs show what you will deliver. Roadmaps identify when and in what order you will deliver value, capabilities, and goals.

    Use a balanced value to establish a common definition of goals and value

    Value drivers are strategic priorities aligned to our enterprise strategy and translated through our product families. Each product and change has an impact on the value driver helping us reach our enterprise goals.

    Importance of the value driver multiplied by the Impact of value score is equal to the Value score.

    Info-Tech Insight

    Your value drivers and impact helps estimate the expected value of roadmap items, prioritize roadmap and backlog items, and identify KPIs and OKRs to measure value realization and actual impact.

    Use CLAIM to guide your journey

    Culture, Learning, Automation, Integrated teams, Metrics and governance.

    Value is best created by self-managing teams who deliver in frequent, short increments supported by leaders who coach them through challenges.

    Product-centric delivery and Agile are a radical change in how people work and think. Structured, facilitated learning is required throughout the transformation to help leaders and practitioners make the shift.

    Product management, Agile, and DevOps have inspired SDLC tools that have become a key part of delivery practices and work management.

    Self-organizing teams that cross business, delivery, and operations are essential to gain the full benefits of product-centric delivery.

    Successful implementations require the disciplined use of metrics that support developing better teams

    Communicate reasons for changes and how they will be implemented

    Five elements of communicating change: What is the change? Why are we doing it? How are we going to go about it? How long will it take us to do it? What will the role be for each department individual?

    Leaders of successful change spend considerable time developing a powerful change message; that is, a compelling narrative that articulates the desired end state, and that makes the change concrete and meaningful to staff.

    The organizational change message should:

    • Explain why the change is needed.
    • Summarize what will stay the same.
    • Highlight what will be left behind.
    • Emphasize what is being changed.
    • Explain how the change will be implemented.
    • Address how change will affect various roles in the organization.
    • Discuss the staff’s role in making the change successful.

    Info-Tech’s methodology for mature and scale product ownership

    Phase steps

    1. Establish the foundation for product ownership

    Step 1.1 Establish an environment for product owner success

    Step 1.2 Establish your product ownership model

    2. Align product owners to products

    Step 2.1 Assign product owners to products

    Step 2.2 Manage stakeholder influence

    3. Mature product owner capabilities

    Step 3.1 Assess your Agile product owner readiness

    Step 3.2 Mature product owner capabilities

    Phase outcomes

    1.1.1 Define enablers and blockers of product management

    1.1.2 Define your product management roles and names

    1.2.1 Identify your primary product owner perspective

    1.2.2 Define your product owner RACI

    2.1.1 Assign resources to your products and families

    2.2.1 Visualize relationships to identify key influencers

    2.2.2 Group stakeholders into categories

    2.2.3 Prioritize your stakeholders

    3.1.1 Assess your real Agile skill proficiency

    3.2 Mature product owner capabilities

    3.2.1 Assess your vision capability proficiency

    3.2.2 Assess your leadership capability proficiency

    3.2.3 Assess your PLM capability proficiency

    3.2.4 Identify your business value drivers and sources of value

    3.2.5 Assess your value realization capability proficiency

    Blueprint deliverables

    Each step of this blueprint is accompanied by supporting deliverables to help you accomplish your goals.

    Key deliverable

    Mature and Scale Product Ownership Playbook

    Capture and organize the outcomes of the activities in the workbook.

    Mature and Scale Product Ownership Workbook

    The workbook helps organize and communicate the outcomes of each activity.

    Mature and Scale Product Ownership Readiness Assessment

    Determine your level of mastery of real Agile skills and product owner capabilities.


    Blueprint benefits

    IT benefits

    • Competent product owner who can support teams operating in any delivery methodology.
    • Representative viewpoint and input from the technical and operational product owner perspectives.
    • Products aligned to business needs and committed work are achievable.
    • Single point of contact with a business representative.
    • Acceptance of product owner role outside the Scrum teams.

    Business benefits

    • Better alignment to enterprise goals, vision, and outcomes.
    • Improved coordination with stakeholders.
    • Quantifiable value realization tied to vision.
    • Product decisions made at the right time and with the right input.
    • Product owner who has the appropriate business, operations, and technical knowledge.

    Measure the value of this blueprint

    Align product owner metrics to product delivery and value realization.

    Member outcome

    Suggested Metric

    Estimated impact

    Increase business application satisfaction Satisfaction of business applications (CIO BV Diagnostic) 20% increase within one year after implementation
    Increase effectiveness of application portfolio management Effectiveness of application portfolio management (M&G Diagnostic) 20% increase within one year after implementation
    Increase importance and effectiveness of application portfolio Importance and effectiveness to business (APA Diagnostic) 20% increase within one year after implementation
    Increase satisfaction of support of business operations Support to business (CIO BV Diagnostic) 20% increase within one year after implementation
    Successfully deliver committed work (productivity) Number of successful deliveries; burndown Reduction in project implementation overrun by 20%

    Info-Tech offers various levels of support to best suit your needs

    DIY Toolkit

    "Our team has already made this critical project a priority, and we have the time and capability, but some guidance along the way would be helpful."

    Guided Implementation

    "Our team knows that we need to fix a process, but we need assistance to determine where to focus. Some check-ins along the way would help keep us on track."

    Workshop

    "We need to hit the ground running and get this project kicked off immediately. Our team has the ability to take this over once we get a framework and strategy in place."

    Consulting

    "Our team does not have the time or the knowledge to take this project on. We need assistance through the entirety of this project"

    Diagnostics and consistent frameworks are used throughout all four options.

    Guided Implementation

    What does a typical GI on this topic look like?

    Phase 1 Establish the Foundation for Product Ownership

    Phase 2 Align Product Owners to Products

    Phase 3 Mature Product Owner Capabilities

    • Call #1:
      Scope objectives and your specific challenges
    • Call #2:
      Step 1.1 Establish an environment for product owner success
      Step 1.2 Establish your product ownership model
    • Call #3:
      Step 2.1 Assign product owners to products
    • Call #4:
      Step 2.2 Manage stakeholder influence
    • Call #5:
      Step 3.1 Assess your Agile product owner readiness
    • Call #6:
      Step 3.2 Mature product owner capabilities

    A Guided Implementation (GI) is a series of calls with an Info-Tech analyst to help implement our best practices in your organization.

    A typical GI is between 8 and 12 calls over the course of 4 to 6 months.

    Workshop Overview

    Contact your account representative for more information.
    workshops@infotech.com 1-888-670-8889

    Phase 1

    Phase 2

    Phase 3

    Activities

    Establish the Foundation for Product Ownership

    Step 1.1 Establish an environment for product owner success

    1.1.1 Define enablers and blockers of product management

    1.1.2 Define your product management roles and names

    1.1.3 Assess your product management readiness

    Step 1.2 Establish your product ownership model

    1.2.1 Identify your primary product owner perspective

    1.2.2 Define your product owner RACI

    Align Product Owners to Products

    Step 2.1 Assign product owners to products

    2.1.1 Assign resources to your products and families

    Step 2.2 Manage stakeholder influence

    2.2.1 Visualize relationships to identify key influencers

    2.2.2 Group stakeholders into categories

    2.2.3 Prioritize your stakeholders

    Mature Product Owner Capabilities

    Step 3.1 Assess your Agile product owner readiness

    3.1.1 Assess your real Agile skill proficiency

    Step 3.2 Mature product owner capabilities=

    3.2.1 Assess your Vision capability proficiency

    3.2.2 Assess your Leadership capability proficiency

    3.2.3 Assess your PLM capability proficiency

    3.2.4 Identify your business value drivers and sources of value

    3.2.5 Assess your Value Realization capability proficiency

    Deliverables

    1. Enablers and blockers
    2. Role definitions
    3. Product culture readiness
    4. Product owner perspective mapping
    5. Product owner RACI
    1. Product resource assignment
    2. Stakeholder management strategy
    1. Real Agile skill proficiency assessment
    2. Info-Tech’s product owner capability model proficiency assessment
    3. Business value drivers and sources of value

    Related Info-Tech Research

    Product delivery

    Deliver on Your Digital Product Vision

    Build a product vision your organization can take from strategy through execution.

    Deliver Digital Products at Scale

    Deliver value at the scale of your organization through defining enterprise product families.

    Build Your Agile Acceleration Roadmap

    Quickly assess the state of your Agile readiness and plan your path forward to higher value realization.

    Develop Your Agile Approach for a Successful Transformation

    Understand Agile fundamentals, principles, and practices so you can apply them effectively in your organization.

    Implement DevOps Practices That Work

    Streamline business value delivery through the strategic adoption of DevOps practices.

    Extend Agile Practices Beyond IT

    Further the benefits of Agile by extending a scaled Agile framework to the business.

    Build Your BizDevOps Playbook

    Embrace a team sport culture built around continuous business-IT collaboration to deliver great products.

    Embed Security Into the DevOps Pipeline

    Shift security left to get into DevSecOps.

    Spread Best Practices With an Agile Center of Excellence

    Facilitate ongoing alignment between Agile teams and the business with a set of targeted service offerings.

    Enable Organization-Wide Collaboration by Scaling Agile

    Execute a disciplined approach to rolling out Agile methods in the organization.

    Related Info-Tech Research

    Application portfolio management

    APM Research Center

    See an overview of the APM journey and how we can support the pieces in this journey.

    Application Portfolio Management Foundations

    Ensure your application portfolio delivers the best possible return on investment.

    Streamline Application Maintenance

    Effective maintenance ensures the long-term value of your applications.

    Streamline Application Management

    Move beyond maintenance to ensuring exceptional value from your apps.

    Build an Application Department Strategy

    Delivering value starts with embracing what your department can do.

    Embrace Business-Managed Applications

    Empower the business to implement its own applications with a trusted business-IT relationship.

    Optimize Applications Release Management

    Facilitate ongoing alignment between Agile teams and the business with a set of targeted service offerings.

    Related Info-Tech Research

    Value, delivery metrics, estimation

    Build a Value Measurement Framework

    Focus product delivery on business value-driven outcomes.

    Select and Use SDLC Metrics Effectively

    Be careful what you ask for, because you will probably get it.

    Application Portfolio Assessment: End User Feedback

    Develop data-driven insights to help you decide which applications to retire, upgrade, re-train on, or maintain to meet the demands of the business.

    Create a Holistic IT Dashboard

    Mature your IT department by measuring what matters.

    Refine Your Estimation Practices With Top-Down Allocations

    Don’t let bad estimates ruin good work.

    Estimate Software Delivery With Confidence

    Commit to achievable software releases by grounding realistic expectations.

    Reduce Time to Consensus With an Accelerated Business Case

    Expand on the financial model to give your initiative momentum.

    Optimize Project Intake, Approval, and Prioritization

    Deliver more projects by giving yourself the voice to say “no” or “not yet” to new projects.

    Enhance PPM Dashboards and Reports

    Facilitate ongoing alignment between Agile teams and the business with a set of targeted service offerings.

    Related Info-Tech Research

    Organizational design and performance

    Redesign Your IT Organizational Structure

    Focus product delivery on business value-driven outcomes.

    Build a Strategic Workforce Plan

    Have the right people in the right place, at the right time.

    Implement a New Organizational Structure

    Reorganizations are inherently disruptive. Implement your new structure with minimal pain for staff while maintaining IT performance throughout the change.

    Build an IT Employee Engagement Program

    Don’t just measure engagement, act on it.

    Set Meaningful Employee Performance Measures

    Set holistic measures to inspire employee performance.

    Phase 1

    Establish the Foundation for Product Ownership

    Phase 1: Establish an environment for product owner success, Establish your product ownership model

    Mature and Scale Product Ownership

    This phase will walk you through the following activities:

    1.1.1 Define enablers and blockers of product management

    1.1.2 Define your product management roles and names

    1.1.3 Assess your product management readiness

    1.2.1 Identify your primary product owner perspective

    1.2.2 Define your product owner RACI

    This phase involves the following participants:

    • Product owners
    • Product managers
    • Development team leads
    • Portfolio managers
    • Delivery managers
    • Business analysts

    Step 1.1

    Establish an environment for product owner success

    Activities

    1.1.1 Define enablers and blockers of product management

    1.1.2 Define your product management roles and names

    1.1.3 Assess your product management readiness

    Establish the foundation for product ownership

    This step involves the following participants:

    • Product owners
    • Product managers
    • Development team leads
    • Portfolio managers
    • Delivery managers
    • Business analysts

    Outcomes of this step

    • Enablers and blockers
    • Role definitions

    Empower product owners as the true owners of their product

    Product ownership requires decision-making authority and accountability for the value realization from those decisions. POs are more than a proxy for stakeholders, aggregators for changes, and the communication of someone else’s priorities.

    “A Product Owner in its most beneficial form acts like an Entrepreneur, like a 'mini-CEO'. The Product Owner is someone who really 'owns' the product.”

    – Robbin Schuurman,
    “Tips for Starting Technical Product Managers”

    Info-Tech Best Practice

    Implement Info-Tech’s Product Owner Capability Model to help empower and hold product owners accountable for the maturity and success of their product. The product owner must understand how their product fits into the organization’s mission and strategy in order to align to enterprise value.

    Product and service owners share the same foundation and capabilities

    For the purpose of this blueprint, product/service and product owner/service owner are used interchangeably. The term “product” is used for consistency but applies to services, as well.

    Product = Service

    Common foundations: Focus on continuous improvement, ROI, and value realization. Clear vision, goals, roadmap, and backlog.

    “Product” and “service” are terms that each organization needs to define to fit its culture and customers (internal and external). The most important aspect is consistent use and understanding of:

    • External products
    • Internal products
    • External services
    • Internal services
    • Products as a service (PaaS)
    • Productizing services (SaaS)

    Define product ownership to match your culture and customers

    Characteristics of a discrete product:

    • Has end users or consumers
    • Delivers quantifiable value
    • Evolves or changes over time
    • Has predictable delivery
    • Has definable boundaries
    • Has a cost to produce and operate
    • Has a discrete backlog and roadmap of improvements

    What does not need a product owner?

    • Individual features
    • Transactions
    • Unstructured data
    • One-time solutions
    • Non-repeatable processes
    • Solutions that have no users or consumers
    • People or teams

    Info-Tech Insight

    • Products are long-term endeavors that don’t end after the project finishes.
    • Products mature and improve their ability to deliver value.
    • Products have a discrete backlog of changes to improve the product itself, separate from operational requests fulfilled by the product or service.

    Need help defining your products or services? Download our blueprint Deliver Digital Products at Scale.

    Connect roadmaps to value realization with KPIs

    Every roadmap item should have an expected realized value once it is implemented. The associate KPIs or OKRs determine if our goal was met. Any gap in value feedback back into the roadmap and backlog refinement.</p data-verified=

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    Info-Tech Insight

    Every roadmap item should have an expected realized value once it is implemented. The associate KPIs or OKRs determine if our goal was met. Any gap in value feedback back into the roadmap and backlog refinement.

    Identify the differences between a project-centric and a product-centric organization

    Differences between Project centric and Product centric organizations in regards to: Funding, Prioritization, Accountability, Product management, Work allocation, and Capacity management.

    Info-Tech Insight

    Product delivery requires significant shifts in the way you complete development work and deliver value to your users. Make the changes that support improving end-user value and enterprise alignment.

    Projects can be a mechanism for funding product changes and improvements

    Projects lifecycle, hybrid lifecycle and product lifecycle. Period or periods of project development have parallel services that encompass a more product-based view.

    Projects withing products

    Regardless of whether you recognize yourself as a product-based or project-based shop, the same basic principles should apply.

    You go through a period or periods of project-like development to build a version of an application or product.

    You also have parallel services along with your project development, which encompasses a more product-based view. These may range from basic support and maintenance to full-fledged strategy teams or services like sales and marketing.

    Recognize common barriers to product management

    The transition to product ownership is a series of behavioral and cultural changes supported by processes and governance. It takes time and consistency to be successful.

    • Command and control structures
    • Lack of ownership and accountability
    • High instability in the market, demand, or organization
    • Lack of dedicated teams align to delivery, service, or product areas
    • Culture of one-off projects
    • Lack of identified and engaged stakeholders
    • Lack of customer exposure and knowledge

    Agile’s four core values

    “…while there is value in the items on the right, we value the items on the left more.”

    Source: “The Agile Manifesto”

    We value...

    We value being agile: Individuals and interactions, Working Software, Customer collaboration, Responding to change. Versus being prescriptive: Processes and tools, Comprehensive documentation, Contract negotiation, following a plan.

    Exercise 1.1.1 Define enablers and blockers of product management

    1 hour
    1. Identify and mitigate blockers of product management in your organization.
    2. What enablers will support strong product owners?
    3. What blockers will make the transition to product management harder?
    4. For each blocker, also define at least one mitigating step.
    Define enablers e.g. team culture. Define blockers and at least one mitigating step

    Output

    • Enablers and blockers

    Participants

    • Product owners
    • Product managers
    • Development team leads
    • Portfolio managers
    • Business analysts

    Capture in the Mature and Scale Product Ownership Playbook.

    Align enterprise value through product families

    Product families are operational groups based on capabilities or business functions. Product family managers translate goals, priorities, and constraints so they are actionable at the next level. Product owners prioritize changes to enhance the capabilities that allow you to realize your product family. Enabling capabilities realize value and help reach your goals.

    Effective product delivery requires thinking about more than just a single product

    Good application and product management begins with strengthening good practices for a single or small set of applications, products, and services.

    Product portfolio

    Groups of product families within an overall value stream or capability grouping.

    Project portfolio manager

    Product family

    A collection of related products. Products can be grouped along architectural, functional, operational, or experiential patterns.

    Product family manager

    Product

    Single product composed of one or more applications and services.

    Product owner

    Info-Tech Insight

    Define the current roles that will perform the product management function or define consistent role names to product owners and managers.

    Exercise 1.1.2 Define your product management roles and names

    1-2 hour
    1. Identify the roles in which product management activities will be owned.
    2. Define a common set of role names and describe the role.
    3. Map the level of accountability for each role: Product or Product Family
    4. Product owner perspectives will be defined in the next step.

    Define roles, description and level of product accountability.

    Output

    • Role definitions

    Participants

    • Product owners
    • Product managers
    • Development team leads
    • Portfolio managers
    • Business analysts

    Capture in the Mature and Scale Product Ownership Playbook.

    Use CLAIM to guide your journey

    Culture, Learning, Automation, Integrated teams, Metrics and governance.

    Value is best created by self-managing teams who deliver in frequent, short increments supported by leaders who coach them through challenges.

    Product-centric delivery and Agile are a radical change in how people work and think. Structured, facilitated learning is required throughout the transformation to help leaders and practitioners make the shift.

    Product management, Agile, and DevOps have inspired SDLC tools that have become a key part of delivery practices and work management.

    Self-organizing teams that cross business, delivery, and operations are essential to gain the full benefits of product-centric delivery.

    Successful implementations require the disciplined use of metrics that support developing better teams

    Exercise 1.1.3 Assess your product management readiness

    1 hour
    1. Open and complete the Mature and Scale Product Ownership Readiness Assessment in your Playbook or the provided Excel tool.
    2. Discuss high and low scores for each area to reach a consensus.
    3. Record your results in your Playbook.

    Assess your culture, learning, automation, Integrated teams, metrics and governance.

    Output

    • Assessment of product management readiness based on Info-Tech’s CLAIM+G model.

    Participants

    • Product owners
    • Product managers
    • Development team leads
    • Portfolio managers
    • Business analysts

    Capture in the Mature and Scale Product Ownership Readiness Assessment.

    Communicate reasons for changes and how they will be implemented

    Five elements of communicating change: What is the change? Why are we doing it? How are we going to go about it? How long will it take us to do it? What will the role be for each department individual?

    Leaders of successful change spend considerable time developing a powerful change message; that is, a compelling narrative that articulates the desired end state, and that makes the change concrete and meaningful to staff.

    The organizational change message should:

    Step 1.2

    Establish your product ownership model

    Activities

    1.2.1 Identify your primary product owner perspective

    1.2.2 Define your product owner RACI

    Establish the foundation for product ownership

    This step involves the following participants:

    • Product owners
    • Product managers
    • Development team leads
    • Portfolio managers
    • Delivery managers
    • Business analysts

    Outcomes of this step

    • Product owner perspective mapping
    • Product owner RACI

    Recognize the product owner perspectives

    The 3 product owner perspectives. 1. Business: Customer-facing, value-generating. 2. Technical: IT systems and tools. 3. Operations: Keep-the-lights-on processes.

    Product owners represent one of three primary perspectives. Although all share the same capabilities, how they approach their responsibilities is influenced by their primary perspective.

    Info-Tech Best Practice

    Product owners must translate needs and constraints from their perspective into the language of their audience. Kathy Borneman, Digital Product Owner at SunTrust Bank, noted the challenges of finding a common language between lines of business and IT (e.g. what is a unit?).

    Identify and align to product owner perspectives to ensure product success

    Product owner perspectives

    The 3 product owner perspectives. 1. Business: Customer-facing, value-generating. 2. Technical: IT systems and tools. 3. Operations: Keep-the-lights-on processes.
    1. Each product owner perspective provides important feedback, demand, and support for the product.
    2. Where a perspective is represented by a distinct role, the perspective is managed with that product owner.
    3. If separate roles don’t exist, the product owner must evaluate their work using two or three perspectives.
    4. The ultimate success of a product, and therefore product owner, is meeting the end-user value of the business product owner, tool support of the technical product owner, and manual processing support of the operations product owner.

    Line of business (LOB) product owners

    LOB product owners focus on the products and services consumed by the organization’s external consumers and users. The role centers on the market needs, competitive landscape, and operational support to deliver products and services.

    Business perspective

    • Alignment to enterprise strategy and priorities
    • Growth: market penetration and/or revenue
    • Perception of product value
    • Quality, stability, and predictability
    • Improvement and innovation
    • P&L
    • Market threats and opportunities
    • Speed to market
    • Service alignment
    • Meet or exceed individual goals

    Relationship to Operations

    • Customer satisfaction
    • Speed of delivery and manual processing
    • Continuity

    Relationship to Technical

    • Enabler
    • Analysis and insight
    • Lower operating and support costs

    Technical product owners

    Technical product owners are responsible for the IT systems, tools, platforms, and services that support business operations. Often they are identified as application or platform managers.

    Technical perspective

    • Application, application suite, or group of applications
    • Core platforms and tools
    • Infrastructure and networking
    • Third-party technology services
    • Enable business operations
    • Direct-to-customer product or service
    • Highly interconnected
    • Need for continuous improvement
    • End-of-life management
    • Internal value proposition and users

    Relationship to Business

    • Direct consumers
    • End users
    • Source of funding

    Relationship to Operations

    • End users
    • Process enablement or automation
    • Support, continuity, and manual intervention

    Operations (service) product owners

    Operational product owners focus on the people, processes, and tools needed for manual processing and decisions when automation is not cost-effective. Operational product owners are typically called service owners due to the nature of their work.

    Operational perspective

    • Business enablement
    • Continuity
    • Problem, incident, issue resolution
    • Process efficiency
    • Throughput
    • Error/defect avoidance
    • Decision enablement
    • Waste reduction
    • Limit time in process
    • Disaster recovery

    Relationship to Business

    • Revenue enablement
    • Manual intervention and processing
    • End-user satisfaction

    Relationship to Technical

    • Process enabler
    • Performance enhancement
    • Threat of automation

    Exercise 1.2.1 Identify your primary product owner perspective

    1 hour
    1. Identify which product owner perspective represents your primary focus.
    2. Determine where the other perspectives need to be part of your product roadmap or if they are managed by other product owners.

    Identify product/service name, identify product owner perspective, determine if other perspectives need to be part of roadmap.

    Output

    • Identification of primary product owner perspective.

    Participants

    • Product owners
    • Product managers
    • Development team leads
    • Portfolio managers
    • Business analysts

    Capture in the Mature and Scale Product Ownership Playbook.

    Realign differences between project managers and product owners

    Differences between Project Manager and Product Owners in regards to: Funding, Prioritization, Accountability, Product management, Work allocation, and Capacity management.

    Manage and communicate key milestones

    Successful product owners understand and define the key milestones in their product delivery lifecycles. These need to be managed along with the product backlog and roadmap.

    Define key milestones and their product delivery life-cycles.

    Info-Tech Best Practice

    Product ownership isn’t just about managing the product backlog and development cycles. Teams need to manage key milestones such as learning milestones, test releases, product releases, phase gates, and other organizational checkpoints.

    Define who manages each key milestone

    Key milestones must be proactively managed. If a project manager is not available, those responsibilities need to be managed by the product owner or Scrum Master. Start with responsibility mapping to decide which role will be responsible.

    Example milestones and Project Manager, Product Owner and Team Facilitator.

    *Scrum Master, Delivery Manager, Team Lead

    Exercise 1.2.2 Define your product owner RACI

    60 minutes
    1. Review your product and project delivery methodologies to identify key milestones (including approvals, gates, reviews, compliance checks, etc.). List each milestone on a flip chart or whiteboard.
    2. For each milestone, define who is accountable for the completion.
    3. For each milestone, define who is responsible for executing the milestone activity. (Who does the work that allows the milestone to be completed?)
    4. Review any responsibility and accountability gaps and identify opportunities to better support and execute your operating model.
    5. If you previously completed Deliver Digital Products at Scale , review and update your RACI in the Mature and Scale Product Ownership Workbook .

    Define: Milestones, Project Manager, Product/service owner, Team Facilitator, and Other roles.

    Output

    • Product owner RACI

    Participants

    • Product owners
    • Product managers
    • Development team leads
    • Portfolio managers
    • Business analysts

    Capture in the Mature and Scale Product Ownership Playbook.

    Phase 2

    Align Product Owners to Products

    Phase 2: Assign product owners to products, Manage stakeholder influence

    Mature and Scale Product Ownership

    This phase will walk you through the following activities:

    2.1.1 Assign resources to your products and families

    2.2.1 Visualize relationships to identify key influencers

    2.2.2 Group stakeholders into categories

    2.2.3 Prioritize your stakeholders

    This phase involves the following participants:

    • Product owners
    • Product managers
    • Development team leads
    • Portfolio managers
    • Delivery managers
    • Business analysts

    Step 2.1

    Assign product owners to products

    Activities

    2.1.1 Assign resources to your products and families

    Align product owners to products

    This step involves the following participants:

    • Product owners
    • Product managers
    • Development team leads
    • Portfolio managers
    • Delivery managers
    • Business analysts

    Outcomes of this step

    • Product resource assignment

    Match your product management role definitions to your product family levels

    Using the role definitions, you created in Exercise 1.1.2, determine which roles correspond to which levels of your product families.

    Product portfolio

    Groups of product families within an overall value stream or capability grouping.

    Project portfolio manager

    Product family

    A collection of related products. Products can be grouped along architectural, functional, operational, or experiential patterns.

    Product family manager

    Product

    Single product composed of one or more applications and services.

    Product owner

    Info-Tech Insight

    Define the current roles that will perform the product management function or define consistent role names to product owners and managers.

    Assign resources throughout your product families

    Project families are owned by a product manager. Product owners own each product that has a distinct backlog.

    Info-Tech Insight

    • Start by assigning resources to each product or product family box.
    • A product owner can be responsible for more than one product.
    • Ownership of more than one product does not mean they share the same backlog.
    • For help organizing your product families, please download Deliver Digital Products at Scale.

    Understand special circumstances

    In Deliver Digital Products at Scale , products were grouped into families using Info-Tech’s five scaling patterns. Assigning owners to Enterprise Applications and Shared Services requires special consideration.

    Value stream alignment

    • Business architecture
      • Value stream
      • Capability
      • Function
    • Market/customer segment
    • Line of business (LoB)
    • Example: Customer group > value stream > products

    Enterprise applications

    • Enabling capabilities
    • Enterprise platforms
    • Supporting apps
    • Example: HR > Workday/Peoplesoft > Modules Supporting: Job board, healthcare administrator

    Shared Services

    • Organization of related services into service family
    • Direct hierarchy does not necessarily exist within the family
    • Examples: End-user support and ticketing, workflow and collaboration tools

    Technical

    • Domain grouping of IT infrastructure, platforms, apps, skills, or languages
    • Often used in combination with Shared Services grouping or LoB-specific apps
    • Examples: Java, .NET, low-code, database, network

    Organizational alignment

    • Used at higher levels of the organization where products are aligned under divisions
    • Separation of product managers from organizational structure is no longer needed because the management team owns the product management role

    Map the source of demand to each product

    With enterprise applications and shared services, your demand comes from other product and service owners rather than end customers in a value stream.

    Enterprise applications

    • Primary demand comes from the operational teams and service groups using the platform.
    • Each group typically has processes and tools aligned to a module or portion of the overall platform.
    • Product owners determine end-user needs to assist with process improvement and automation.
    • Product family managers help align roadmap goals and capabilities across the modules and tools to ensure consistency and the alignment of changes.

    Shared services

    • Primary demand for shared services comes from other product owners and service managers whose solution or application is dependent on the shared service platform.
    • Families are grouped by related themes (e.g. workflow tools) to increase reusability, standard enterprise solutions, reduced redundancy, and consistent processes across multiple teams.
    • Product owners manage the individual applications or services within a family.

    Pattern: Enterprise applications

    A division or group delivers enabling capabilities and the team’s operational alignment maps directly to the modules/components of an enterprise application and other applications that support the specific business function.

    Workforce Management, Strategic HR, Talent Management, Core HR

    Example:

    • Human resources is one corporate function. Within HR, however, there are subfunctions that operate independently.
    • Each operational team is supported by one or more applications or modules within a primary HR system.
    • Even though the teams work independently, the information they manage is shared with, or ties into processes used by other teams. Coordination of efforts helps provide a higher level of service and consistency.

    For additional information about HRMS, please download Get the Most Out of Your HRMS.

    Assigning owners to enterprise applications

    Align your enterprise application owners to your operating teams that use the enterprise applications. Effectively, your service managers will align with your platform module owners to provide integrated awareness and planning.

    Family manager (top-level), Family managers (second-level) and Product owners.

    Pattern: Shared services

    Grouping by service type, knowledge area, or technology allows for specialization while families align service delivery to shared business capabilities.

    Grouping by service type, knowledge area, or technology allows for specialization while families align service delivery to shared business capabilities.

    Example:

    • Recommended for governance, risk, and compliance; infrastructure; security; end-user support; and shared platforms (workflow, collaboration, imaging/record retention). Direct hierarchies do not necessarily exist within the shared service family.
    • Service groupings are common for service owners (also known as support managers, operations managers, etc.).
    • End-user ticketing comes through a common request system, is routed to the team responsible for triage, and then is routed to a team for resolution.
    • Collaboration tools and workflow tools are enablers of other applications, and product families might support multiple apps or platforms delivering that shared capability.

    Assigning owners to shared services

    Assign owners by service type, knowledge area, or technology to provide alignment of shared business capabilities and common solutions.

    Family manager (top-level), Family managers (second-level) and Product owners.

    Map sources of demand and influencers

    Use the stakeholder analysis to define the key stakeholders and sources of demand for enterprise applications and shared services. Extend your mapping to include their stakeholders and influencers to uncover additional sources of demand and prioritization.

    Map of key stakeholders for enterprise applications and shared services.

    Info-Tech Insight

    Your product owner map defines the influence landscape your product operates. It is every bit as important as the teams who enhance, support, and operate your product directly.

    Combine your product owner map with your stakeholder map to create a comprehensive view of influencers.

    Exercise 2.1.1 Assign resources to your products and families

    1-4 hours
    1. Use the product families you completed in Deliver Digital Products at Scale to determine which products and product families need a resource assigned. Where the same resource fills more than one role, they are the product owner or manager for each independently.
    2. Product families that are being managed as products (one backlog for multiple products) should have one owner until the family is split into separate products later.
    3. For each product and family, define the following:
      • Who is the owner (role or person)?
      • Is ownership clearly defined?
      • Are there other stakeholders who make decisions for the product?
    4. Record the results in the Mature and Scale Product Ownership Workbook on the Product Owner Mapping worksheet.

    Output

    • Product owner and manager resource alignment.

    Participants

    • Product owners
    • Product managers
    • Development team leads
    • Portfolio managers
    • Business analysts

    Capture in the Mature and Scale Product Ownership Playbook.

    Step 2.2

    Manage stakeholder influence

    Activities

    2.2.1 Visualize relationships to identify key influencers

    2.2.2 Group stakeholders into categories

    2.2.3 Prioritize your stakeholders

    Align product owners to products

    This step involves the following participants:

    • Product owners
    • Product managers
    • Development team leads
    • Portfolio managers
    • Delivery managers
    • Business analysts

    Outcomes of this step

    • Stakeholder management strategy

    Develop a product owner stakeholder strategy

    Stakeholder management, Product lifecycle, Project delivery, Operational support.

    Stakeholders are a critical cornerstone to product ownership. They provide the context, alignment, and constraints that influence or control what a product owner can accomplish.

    Product owners operate within a network of stakeholders who represent different perspectives within the organization.

    First, product owners must identify members of their stakeholder network. Next, they should devise a strategy for managing stakeholders.

    Without a stakeholder strategy, product owners will encounter obstacles, resistance, or unexpected changes.

    Create a stakeholder network map to product roadmaps and prioritization

    Follow the trail of breadcrumbs from your direct stakeholders to their influencers to uncover hidden stakeholders.

    Create a stakeholder network map to product roadmaps and prioritization. Use connectors to determine who may be influencing your direct stakeholders.

    Info-Tech Insight

    Your stakeholder map defines the influence landscape your product operates. It is every bit as important as the teams who enhance, support, and operate your product directly.

    Use connectors to determine who may be influencing your direct stakeholders. They may not have any formal authority within the organization, but they may have informal yet substantive relationships with your stakeholders.

    Exercise 2.2.1 Visualize relationships to identify key influencers

    1 hour
    1. List direct stakeholders for your product.
    2. Determine the stakeholders of your stakeholders and consider adding each of them to the stakeholder list.
    3. Assess who has either formal or informal influence over your stakeholders; add these influencers to your stakeholder list.
    4. Construct a diagram linking stakeholders and their influencers together.
      • Use black arrows to indicate the direction of professional influence.
      • Use dashed green arrows to indicate informal bidirectional influence relationships.
    5. Record the results in the Mature and Scale Product Ownership Workbook .

    Output

    • Relationships among stakeholders and influencers

    Participants

    • Product owners
    • Product managers
    • Development team leads
    • Portfolio managers
    • Business analysts

    Capture in the Mature and Scale Product Ownership Playbook.

    Categorize your stakeholders with a prioritization map

    A stakeholder prioritization map helps product owners categorize their stakeholders by their level of influence and ownership in the product and/or teams.

    Influence versus Ownership/Interest

    There are four areas on the map, and the stakeholders within each area should be treated differently.

    • Players have a high interest in the initiative and the influence to effect change over the initiative. Their support is critical, and a lack of support can cause significant impediments to the objectives.
    • Mediators have a low interest but significant influence over the initiative. They can help to provide balance and objective opinions to issues that arise.
    • Noisemakers have low influence but high interest. They tend to be very vocal and engaged, either positively or negatively but have little ability to enact their wishes.
    • Spectators are generally apathetic and have little influence over or interest in the initiative.

    Exercise 2.2.2 Group stakeholders into categories

    1 hour
    1. Identify your stakeholders’ interest in and influence on your Agile implementation as high, medium, or low by rating the attributes below.
    2. Map your results to the model below to determine each stakeholder’s category.
    3. Record the results in the Mature and Scale Product Ownership Workbook .

    Influence versus Ownership/Interest with CMO, CIO and Product Manager in assigned areas.

    Output

    • Categorization of stakeholders and influencers

    Participants

    • Product owners
    • Product managers
    • Development team leads
    • Portfolio managers
    • Business analysts

    Capture in the Mature and Scale Product Ownership Playbook.

    Prioritize your stakeholders

    There may be too many stakeholders to be able to manage them all. Focus your attention on the stakeholders that matter most.

    Stakeholder category versus level of support.

    Consider the three dimensions of stakeholder prioritization: influence, interest, and support. Support can be determined by rating the following question: How likely is it that your stakeholder would recommend your product? These parameters are used to prioritize which stakeholders are most important and should receive your focused attention. The table to the right indicates how stakeholders are ranked.

    Exercise 2.2.3 Prioritize your stakeholders

    1 hour
    1. Identify the level of support of each stakeholder by answering the following question: How likely is it that your stakeholder would endorse your product?
    2. Prioritize your stakeholders using the prioritization scheme on the previous slide.
    3. Record the results in the Mature and Scale Product Ownership Workbook .

    Stakeholder, Category, level of support, prioritization.

    Output

    • Stakeholder and influencer prioritization

    Participants

    • Product owners
    • Product managers
    • Development team leads
    • Portfolio managers
    • Business analysts

    Capture in the Mature and Scale Product Ownership Playbook.

    Define strategies for engaging stakeholders by type

    Authority Vs. Ownership/Interest.

    Type

    Quadrant

    Actions

    Players

    High influence, high interest – actively engage Keep them updated on the progress of the project. Continuously involve players in the process and maintain their engagement and interest by demonstrating their value to its success.

    Mediators

    High influence, low interest – keep satisfied They can be the game changers in groups of stakeholders. Turn them into supporters by gaining their confidence and trust and including them in important decision-making steps. In turn, they can help you influence other stakeholders.

    Noisemakers

    Low influence, high interest – keep informed Try to increase their influence (or decrease it if they are detractors) by providing them with key information, supporting them in meetings, and using mediators to help them.

    Spectators

    Low influence, low interest – monitor They are followers. Keep them in the loop by providing clarity on objectives and status updates.

    Info-Tech Insight

    Each group of stakeholders draws attention and resources away from critical tasks. By properly identifying your stakeholder groups, the product owner can develop corresponding actions to manage stakeholders in each group. This can dramatically reduce wasted effort trying to satisfy spectators and noisemakers while ensuring the needs of mediators and players are met.

    Phase 3

    Mature Product Owner Capabilities

    Phase 3: Assess your Agile product owner readiness, Mature product owner capabilities.

    Mature and Scale Product Ownership

    This phase will walk you through the following activities:

    3.1.1 Assess your real Agile skill proficiency

    3.2.1 Assess your vision capability proficiency

    3.2.2 Assess your leadership capability proficiency

    3.2.3 Assess your PLM capability proficiency

    3.2.4 Identify your business value drivers and sources of value

    3.2.5 Assess your value realization capability proficiency

    This phase involves the following participants:

    • Product owners
    • Product managers

    Step 3.1

    Assess your Agile product owner readiness

    Activities

    3.1.1 Assess your real Agile skill proficiency

    Mature product owner capabilities

    This step involves the following participants:

    • Product owners
    • Product managers

    Outcomes of this step

    • Real Agile skill proficiency assessment

    Why focus on core skills?

    They are the foundation to achieve business outcomes

    Skills, actions, output and outcomes

    The right skills development is only possible with proper assessment and alignment against outcomes.

    Being successful at Agile is more than about just doing Agile

    The following represents the hard skills needed to “Do Agile”:

    Being successful at Agile needs 4 hard skills: 1. Engineering skills, 2. Technician Skills, 3. Framework/Process skills, 4. Tools skills.

    • Engineering skills. These are the skills and competencies required for building brand-new valuable software.
    • Technician skills. These are the skills and competencies required for maintaining and operating the software delivered to stakeholders.
    • Framework/Process skills. These are the specific knowledge skills required to support engineering or technician skills.
    • Tools skills. This represents the software that helps you deliver other software.

    While these are important, they are not the whole story. To effectively deliver software, we believe in the importance of being Agile over simply doing Agile.

    Adapted from: “Doing Agile” Is Only Part of the Software Delivery Pie

    Focus on these real Agile skills

    Agile skills

    • Accountability
    • Collaboration
    • Comfort with ambiguity
    • Communication
    • Empathy
    • Facilitation
    • Functional decomposition
    • Initiative
    • Process discipline
    • Resilience

    Info-Tech research shows these are the real Agile skills to get started with

    Skill Name

    Description

    Accountability

    Refers to the state of being accountable. In an Agile context, it implies transparency, dedication, acting responsibly, and doing what is necessary to get the job done.

    Collaboration

    Values diverse perspectives and working with others to achieve the best output possible. Effective at working toward individual, team, department, and organizational goals.

    Comfort with ambiguity

    Allows you to confidently take the next steps when presented with a problem without having all the necessary information present.

    Communication

    Uses different techniques to share information, concerns, or emotions when a situation arises, and it allows you to vary your approach depending on the current phase of development.

    Empathy

    Is the ability to understand and share the feelings of another to better serve your team and your stakeholders.

    Facilitation

    Refers to guiding and directing people through a set of conversations and events to learn and achieve a shared understanding.

    Functional decomposition

    Is being able to break down requirements into constituent epics and stories.

    Initiative

    Is being able to anticipate challenges and then act on opportunities that lead to better business outcomes.

    Process discipline

    Refers to the focus of following the right steps for a given activity at the right time to achieve the right outcomes.

    Resilience

    Refers to the behaviors, thoughts, and actions that allow a person to recover from stress and adversity.

    Accountability

    An accountable person:

    • Takes ownership of their own decisions and actions and is responsible for the quality of results.
    • Recognizes personal accountabilities to others, including customers.
    • Works well autonomously.
    • Ensures that the mutual expectations between themselves and others are clearly defined.
    • Takes the appropriate actions to ensure that obligations are met in a timely manner.
    • As a leader, takes responsibility for those being led.

    Accountability drives high performance in teams and organizations

    • The performance level of teams depends heavily on accountability and who demonstrates it:
      • In weak teams, there is no accountability.
      • In mediocre teams, supervisors demonstrate accountability.
      • In high-performance teams, peers manage most performance problems through joint accountability. (Grenny, 2014)
    • According to Bain & Company, accountability is the third most important attribute of high-performing companies. Some of the other key attributes include honest, performance-focused, collaborative, and innovative. (Mankins, 2013)

    All components of the employee empowerment driver have a strong, positive correlation with engagement.

    Employee empowerment and Correlation with engagement.

    Source: McLean & Company Engagement Database, 2018; N=71,794

    Accountability

    Your Score: ____

    1 - Foundational: Transitioning and Growing

    2 - Capable/Competent: Core Contributor

    3 - Influential: Gifted Improver

    4 - Transformational: Towering Strength

    • Alerts others to possible problems in a timely manner.
    • Seeks appropriate support to solve problems.
    • Actively contributes to the creation and evaluation of possible solutions.
    • Acts on solutions selected and decisions made as directed.
    • Makes effective decisions about how to complete work tasks.
    • Demonstrates the capability of breaking down concrete issues into parts and synthesizing information succinctly.
    • Collects and analyzes information from a variety of sources.
    • Seeks information and input to fully understand the cause of problems.
    • Takes action to address obstacles and problems before they impact performance and results.
    • Initiates the evaluation of possible solutions to problems.
    • Makes effective decisions about work task prioritization.
    • Appropriately assesses risks before deciding.
    • Effectively navigates through ambiguity, using multiple data points to analyze issues and identify trends.
    • Does not jump to conclusions.
    • Draws logical conclusions and provides opinions and recommendations with confidence.
    • Takes ownership over decisions and their consequences.
    • Demonstrates broad knowledge of information sources that can be used to assess problems and make decisions.
    • Invests time in planning, discovery, and reflection to drive better decisions.
    • Effectively leverages hard data as inputs to making decisions.
    • Garners insight from abstract data and makes appropriate decisions.
    • Coaches others in effective decision-making practices.
    • Has the authority to solve problems and make decisions.
    • Thinks several steps ahead in deciding the best course of action, anticipating likely outcomes, risks, or implications.
    • Establishes metrics to aid in decision-making, for self and teams
    • Prioritizes objective and ambiguous information and analyzes this when making decisions.
    • Solicits a diverse range of opinions and perspectives as inputs to decision making.
    • Applies frameworks to decision making, particularly in situations that have little base in prior experience.
    • Makes effective decisions about organizational priorities.
    • Holds others accountable for their decisions and consequences.
    • Creates a culture of empowerment and trust to facilitate effective problem solving and decision making.
    • Makes sound decisions that have organization-wide consequences and that influence future direction.

    Collaboration as a skill

    The principles and values of Agile revolve around collaboration.

    • Works well with others on specialized and cross-functional teams.
    • Can self-organize while part of a team.
    • Respects the commitments that others make.
    • Identifies and articulates dependencies.
    • Values diverse perspectives and works with others to achieve the best output possible.
    • Effective at working toward individual, team, department, and organizational goals.
    The principles and values of Agile revolve around collaboration. Doing what was done before (being prescriptive), going though the motions (doing Agile), living the principles (being Agile)

    Collaboration

    The Agile Manifesto has three principles that focus on collaboration:

    1. The business and developers must work together daily throughout the project.
    2. Build projects around motivated individuals. Give them the environment and support they need and trust them to get the job done.
    3. The most efficient and effective method of conveying information to and within a development team is face-to-face conversation.

    Effective collaboration supports Agile behaviors, including embracing change and the ability to work iteratively.

    Collaboration

    Your Score: ____

    1 - Foundational: Transitioning and Growing

    2 - Capable/Competent: Core Contributor

    3 - Influential: Gifted Improver

    4 - Transformational: Towering Strength

    • Understands role on the team and the associated responsibilities and accountabilities.
    • Treats team members with respect.
    • Contributes to team decisions and to the achievement of team goals and objectives.
    • Demonstrates a positive attitude.
    • Works cross-functionally to achieve common goals and to support the achievement of other team/department goals.
    • Values working in a diverse team and understands the importance of differing perspectives to develop unique solutions or ideas.
    • Fosters team camaraderie, collaboration, and cohesion.
    • Understands the impact of one's actions on the ability of team members to do their jobs.
    • Respects the differences other team members bring to the table by openly seeking others' opinions.
    • Helps the team accomplish goals and objectives by breaking down shared goals into smaller tasks.
    • Approaches challenging team situations with optimism and an open mind, focusing on coming to a respectful conclusion.
    • Makes suggestions to improve team engagement and effectiveness.
    • Supports implementation of team decisions.
    • Professionally gives and seeks feedback to achieve common goals.
    • Values working in a diverse team and understands the importance of differing perspectives to develop unique solutions or ideas.
    • Motivates the team toward achieving goals and exceeding expectations.
    • Reaches out to other teams and departments to build collaborative, cross-functional relationships.
    • Creates a culture of collaboration that leverages team members' strengths, even when the team is remote or virtual.
    • Participates and encourages others to participate in initiatives that improve team engagement and effectiveness.
    • Builds consensus to make and implement team decisions, often navigating through challenging task or interpersonal obstacles.
    • Values leading a diverse team and understands the importance of differing perspectives to develop unique solutions or ideas.
    • Creates a culture of collaboration among teams, departments, external business partners, and all employee levels.
    • Breaks down silos to achieve inter-departmental collaboration.
    • Demonstrates ownership and accountability for team/department/ organizational outcomes.
    • Uses an inclusive and consultative approach in setting team goals and objectives and making team decisions.
    • Coaches others on how to identify and proactively mitigate potential points of team conflict.
    • Recognizes and rewards teamwork throughout the organization.
    • Provides the tools and resources necessary for teams to succeed.
    • Values diverse teams and understands the importance of differing perspectives to develop unique solutions or ideas.

    Comfort with ambiguity

    Ability to handle ambiguity is a key factor in Agile success.

    • Implies the ability to maintain a level of effectiveness when all information is not present.
    • Able to confidently act when presented with a problem without all information present.
    • Risk and uncertainty can comfortably be handled.
    • As a result, can easily adapt and embrace change.
    • People comfortable with ambiguity demonstrate effective problem-solving skills.

    Relative importance of traits found in Agile teams

    1. Handles ambiguity
    2. Agreeable
    3. Conscientious

    Comfort with ambiguity

    Your Score: ____

    1 - Foundational: Transitioning and Growing

    2 - Capable/Competent: Core Contributor

    3 - Influential: Gifted Improver

    4 - Transformational: Towering Strength

    • Requires most information to be present before carrying out required activities.
    • Can operate with some information missing.
    • Comfortable asking people within their known circles for help.
    • Significant time is taken to reveal small pieces of information.
    • More adept at operating with information missing.
    • Willing to reach out to people outside of their regular circles for assistance and clarification.
    • Able to apply primary and secondary research methods to fill in the missing pieces.
    • Can operate essentially with a statement and a blank page.
    • Able to build a plan, drive others and themselves to obtain the right information to solve the problem.
    • Able to optimize only pulling what is necessary to answer the desired question and achieve the desired outcome.

    Communication

    Even though many organizations recognize its importance, communication is one of the root causes of project failure.

    Project success vs Communication effectiveness. Effective communications is associated with a 17% increase in finishing projects within budget.

    56%

    56% of the resources spent on a project are at risk due to ineffective communications.

    PMI, 2013.

    29%

    In 29% of projects started in the past 12 months, poor communication was identified as being one of the primary causes of failure.

    PMI, 2013.

    Why are communication skills important to the Agile team?

    It’s not about the volume, it’s about the method.

    • Effectively and appropriately interacts with others to build relationships and share ideas and information.
    • Uses tact and diplomacy to navigate difficult situations.
    • Relays key messages by creating a compelling story, targeted toward specific audiences.

    Communication effectiveness, Activity and Effort required.

    Adapted From: Agile Modeling

    Communication

    Your Score:____

    1 - Foundational: Transitioning and Growing

    2 - Capable/Competent: Core Contributor

    3 - Influential: Gifted Improver

    4 - Transformational: Towering Strength

    • Actively listens, learns through observation, and uses clear and precise language.
    • Possesses an open and approachable demeanor, with a positive and constructive tone.
    • Demonstrates interest in the thoughts and feelings of others.
    • Considers potential responses of others before speaking or acting.
    • Checks own understanding of others’ communication by repeating or paraphrasing.
    • Demonstrates self-control in stressful situations.
    • Provides clear, concise information to others via verbal or written communication.
    • Seeks to understand others' points of view, looking at verbal and non-verbal cues to encourage open and honest discussions.
    • Invites and encourages others to participate in discussions.
    • Projects a sincere and genuine tone.
    • Remains calm when dealing with others who are upset or angry.
    • Provides and seeks support to improve communication.
    • Does not jump to conclusions or act on assumptions.
    • Tailors messages to meet the different needs of different audiences.
    • Accurately interprets responses of others to their words and actions.
    • Provides feedback effectively and with empathy.
    • Is a role model for others on how to effectively communicate.
    • Ensures effective communication takes place at the departmental level.
    • Engages stakeholders using appropriate communication methods to achieve desired outcomes.
    • Creates opportunities and forums for discussion and idea sharing.
    • Demonstrates understanding of the feelings, motivations, and perspectives of others, while adapting communications to anticipated reactions.
    • Shares insights about their own strengths, weaknesses, successes, ad failures to show empathy and help others relate.
    • Discusses contentious issues without getting defensive and maintains a professional tone.
    • Coaches others on how to communicate effectively and craft targeted messages.
    • Sets and exemplifies standards for respectful and effective communications in the organization.
    • Comfortably delivers strategic messages supporting their function and the organization at the enterprise level.
    • Communicates with senior-level executives on complex organizational issues.
    • Promotes inter-departmental communication and transparency.
    • Achieves buy-in and consensus from people who share widely different views.
    • Shares complex messages in clear, understandable language.
    • Accurately interprets how they are perceived by others.
    • Rallies employees to communicate ideas and build upon differing perspectives to drive innovation.

    Empathy

    Empathy is the ability to understand and share the feelings of another in order to better serve your team and your stakeholders. There are three kinds:

    Cognitive

    Thought, understanding, intellect

    • Knowing how someone else feels and what they might be thinking.
    • Contributes to more effective communication.

    Emotional

    Feelings, physical sensation

    • You physically feel the emotions of the other person.
    • Helps build emotional connections with others.

    Compassionate

    Intellect, emotion with action

    • Along with understanding, you take action to help.

    How is empathy an Agile skill?

    Empathy enables you to serve your team, your customers, and your organization

    Serving the team

    • Primary types: Emotional and compassionate empathy.
    • The team is accountable for delivery.
    • By being able to empathize with the person you are talking to, complex issues can be addressed.
    • A lack of empathy leads to a lack of collaboration and being able to go forward on a common path.

    Serving your customers and stakeholders

    • Primary type: Cognitive empathy.
    • Agile enables the delivery of the right value at the right time to your stakeholders
    • Translating your stakeholders' needs requires an understanding of who they are as people. This is done through observations, interviews and conversations.
    • Leveraging empathy maps and user-story writing is an effective tool.

    Empathy

    Your Score: ____

    1 - Foundational: Transitioning and Growing

    2 - Capable/Competent: Core Contributor

    3 - Influential: Gifted Improver

    4 - Transformational: Towering Strength

    • Knowing how someone else feels and what they might be thinking.
    • Ability to build emotional connections with others.
    • Able to harness emotional connections to achieve tangible and experiential outcomes.
    • Demonstrates an awareness of different feelings and ways of thinking by both internal and external stakeholders.
    • Limited ability to make social connections with others outside of the immediate team.
    • Able to connect with similarly minded people to improve customer/stakeholder satisfaction. (Insights into action)
    • Able to interact and understand others with vastly different views.
    • Lack of agreement does not stop individual. from asking questions, understanding, and pushing the conversation forward

    Facilitation

    It’s not just your manager’s problem.

    “Facilitation is the skill of moderating discussions within a group in order to enable all participants to effectively articulate their views on a topic under discussion, and to ensure that participants in the discussion are able to recognize and appreciate the differing points of view that are articulated.” (IIBA, 2015)

    • Drives action through influence, often without authority.
    • Leads and impacts others' thinking, decisions, or behavior through inclusive practices and relationship building.
    • Encourages others to self-organize and hold themselves accountable.
    • Identifies blockers and constructively removes barriers to progress.

    Facilitation

    Your Score: ____

    1 - Foundational: Transitioning and Growing

    2 - Capable/Competent: Core Contributor

    3 - Influential: Gifted Improver

    4 - Transformational: Towering Strength

    • Drives action through influence, often without authority.
    • Leads and impacts others' thinking, decisions, or behavior through inclusive practices and relationship building.
    • Encourages others to self-organize and hold themselves accountable.
    • Identifies blockers and constructively removes barriers to progress.
    • Maps and executes processes effectively.
    • Uses facts and concrete examples to demonstrate a point and gain support from others.
    • Openly listens to the perspectives of others.
    • Builds relationships through honest and consistent behavior.
    • Understands the impact of their own actions and how others will perceive it.
    • Identifies impediments to progress.
    • Anticipates the effect of one's approach on the emotions and sensitivities of others.
    • Practices active listening while demonstrating positivity and openness.
    • Customizes discussion and presentations to include "what’s in it for me" for the audience.
    • Presents compelling information to emphasize the value of an idea.
    • Involves others in refining ideas or making decisions in order to drive buy-in and action.
    • Knows how to appropriately use influence to achieve outcomes without formal authority.
    • Seeks ways and the help of others to address barriers or blockers to progress.
    • Leverages a planned approach to influencing others by identifying stakeholder interests, common goals, and potential barriers.
    • Builds upon successes to gain acceptance for new ideas.
    • Facilitates connections between members of their network for the benefit of the organization or others.
    • Demonstrates the ability to draw on trusting relationships to garner support for ideas and action.
    • Encourages a culture that allows space for influence to drive action.
    • Adept at appropriately leveraging influence to achieve business unit outcomes.
    • Actively manages the removal of barriers and blockers for teams.

    Functional decomposition

    It’s not just a process, it’s a skill.

    “Functional decomposition helps manage complexity and reduce uncertainty by breaking down processes, systems, functional areas, or deliverables into their simpler constituent parts and allowing each part to be analyzed independently."

    (IIBA, 2015)

    Being able to break down requirements into constituent consumable items (example: epics and user stories).

    Start: Strategic Initiatives. 1: Epics. 2: Capabilities. 3: Features. End: Stories.

    Use artifact mapping to improve functional decomposition

    In our research, we refer to these items as epics, capabilities, features, and user stories. How you develop your guiding principles and structure your backlog should be based on the terminology and artifact types commonly used in your organization.

    Agile, Waterfall, Relationship, Decomposition skill most in demand, definition.

    Functional Decomposition

    Your Score: ____

    1 - Foundational: Transitioning and Growing

    2 - Capable/Competent: Core Contributor

    3 - Influential: Gifted Improver

    4 - Transformational: Towering Strength

    • Able to decompose items with assistance from other team members.
    • Able to decompose items independently, ensuring alignment with business value.
    • Able to decompose items independently and actively seeks out collaboration opportunities with relevant SME's during and after the refinement process to ensure completion.
    • Able to decompose items at a variety of granularity levels.
    • Able to teach and lead others in their decomposition efforts.
    • Able to quickly operate at different levels of the requirements stack.

    Initiative and self-organization

    A team that takes initiative can self-organize to solve critical problems.

    • "The best architectures, requirements, and designs emerge from self-organizing teams." (Agile Manifesto)
    • In a nutshell, the initiative represents the ability to anticipate challenges and act on opportunities that lead to better business outcomes.
    • Anticipates challenges and acts on opportunities that lead to better business outcomes.
    • Thinks critically and is motivated to use both specialist expertise and general knowledge.
    • Driven by the delivery of business value and better business outcomes.
    • Empowers others to act and is empowered and self-motivated.

    Initiative and self-organization

    Your Score: ____

    1 - Foundational: Transitioning and Growing

    2 - Capable/Competent: Core Contributor

    3 - Influential: Gifted Improver

    4 - Transformational: Towering Strength

    • Demonstrates awareness of an opportunity or issue which is presently occurring or is within the immediate work area.
    • Reports an opportunity or issue to the appropriate person.
    • Acts instead of waiting to be asked.
    • Willingly takes on challenges, even if they fall outside their area of expertise.
    • Is proactive in identifying issues and making recommendations to resolve them.
    • Within the scope of the work environment, takes action to improve processes or results, or to resolve problems.
    • Not deterred by obstacles.
    • Tackles challenges that require risk taking.
    • Procures the necessary resources, team and technical support to enable success.
    • Assists others to get the job done.
    • Demonstrates awareness of an opportunities or issues which are in the future or outside the immediate work area.
    • Typically exceeds the expectations of the job.
    • Learns new technology or skills outside their specialization so that they can be a more effective team member.
    • Recommends solutions to enhance results or prevent potential issues.
    • Drives implementation of new processes within the team to improve results.
    • Able to provide recommendations on plans and decisions that are strategic and future-oriented for the organization.
    • Identifies areas of high risk or of organizational level impact.
    • Able to empower significant recourses from the organization to enable success.
    • Leads long-term engagements that result in improved organizational capabilities and processes.

    Process discipline

    A common misconception is that Agile means no process and no discipline. Effective Agile teams require more adherence to the right processes to create a culture of self-improvement.

    • Refers to the focus of following the right steps for a given activity at the right time to achieve the right outcomes.
    • Focus on following the right steps for a given activity at the right time to achieve desired outcomes.
    Example: Scrum Ceremonies during a sprint (1 - 4 weeks/sprint). 1: Sprint planning, 2: Daily scrum, 3: Sprint review, 4: Sprint retrospective.

    Process discipline

    Your Score: ____

    1 - Foundational: Transitioning and Growing

    2 - Capable/Competent: Core Contributor

    3 - Influential: Gifted Improver

    4 - Transformational: Towering Strength

    • Demonstrates awareness of the key processes and steps that are needed in a given situation.
    • Limited consistency in following processes and limited understanding of the 'why' behind the processes.
    • Aware and follows through with key agile processes in a consistent manner.
    • Demonstrates not only the knowledge of processes but understands the 'why' behind their existence.
    • Aware and follows through with key agile processes in a consistent manner.
    • Demonstrates understanding of not only why specific processes exist but can suggest changes to improve efficiency, consistency, and outcomes.

    N/A -- Maximum level is '3

    Resilience

    If your team hits the wall, don’t let the wall hit them back.

    • Resilience is critical for an effective Agile transformation. A team that demonstrates resilience always exhibits:
    • Evolution over transformation – There is a recognition that changes happen over time.
    • Intensity and productivity – A race is not won by the ones who are the fastest, but by the ones who are the most consistent. Regardless of what comes up, the team can push through.
    • That organizational resistance is futile – Given that it is working on the right objectives, the team needs to demonstrate a consistency of approach and intensity regardless of what may stand in its way.
    • Refers to the behaviors, thoughts, and actions that allow a person to recover from stress and adversity.

    How resilience aligns with Agile

    A team is not “living the principles” without resilience.

    1. Purpose

      Aligns with: “Our highest priority is to satisfy the customer through early and continuous delivery of valuable software.” The vision or goals may not be clear in certain circumstances and can be difficult to relate to a single work item. Being able to intrinsically source and harness a sense of purpose becomes more important, especially as a self-organizing team.
    2. Perseverance

      Aligns with: “Agile processes harness change for the customer's competitive advantage.” Perseverance enables teams to continuously deliver at a steady pace, addressing impediments or setbacks and continuing to move forward.
    3. Composure

      Aligns with: “Agile processes promote sustainable development,” and “At regular intervals, the team reflects ... and adjusts its behavior accordingly.”
      When difficult situations arise, composure allows us to understand perspectives, empathize with customers, accept late changes, and sustain a steady pace.
    4. Self-Reliance

      Aligns with: “The best architectures, requirements, and designs emerge from self-organizing teams.” Knowing oneself, recognizing strengths, and drawing on past successes, can be a powerful aid in creating high-performing Agile teams
    5. Authenticity

      Aligns with: “At regular intervals, the team reflects … and adjusts its behavior accordingly,” and “Build projects around motivated individuals.”
      When difficult situations arise, authenticity is crucial. “For example, being able to openly disclose areas outside of your strengths in sprint planning or being able to contribute constructively toward self-organization.”

    Adapted from: Why Innovation, 2019.

    Resilience

    Your Score: ____

    1 - Foundational: Transitioning and Growing

    2 - Capable/Competent: Core Contributor

    3 - Influential: Gifted Improver

    4 - Transformational: Towering Strength

    • Easily distracted and stopped by moderately stressful and challenging situations.
    • Requires significant help from others to get back on track.
    • Not frequently able (or knows) how to ask for help
    • Handles typical stresses and challenges for the given role.
    • Able to get back on track with limited assistance.
    • Able to ask for help when they need it.
    • Quality of work unaffected by an increase in pressures and challenges.
    • Handles stresses and challenges what is deemed above and beyond their given role.
    • Able to provide advice to others on how to handle difficult and challenging situations.
    • Quality of work and outcomes is maintained and sometimes exceeded as pressure increases.
    • Team looks to this individual as being the gold standard on how to approach any given problem or situation.
    • Directly mentors others on approaches in situations regardless of the level of challenge.

    Exercise 1.2.1 Identify your primary product owner perspective

    1 hour
    1. Review each real Agile skill and determine your current proficiency.
    2. Complete your assessment in the Mature and Scale Product Owner Proficiency Assessment tool.
    3. Record the results in the Mature and Scale Product Ownership Playbook.
    4. Review the skills map to identify strengths and areas of growth.

    Accountability, Collaboration, Comfort in Ambiguity, Communication, Empathy, Facilitation, Functional Decomposition, Initiative, Process Discipline, Resilience.

    Output

    • Agile skills assessment results.

    Participants

    • Product owners
    • Product managers

    Capture in the Mature and Scale Product Owner Proficiency Assessment.

    Determine your Agile skills proficiency: Edit chart data to plot your scores or add your data points and connect the lines.

    Step 3.2

    Mature product owner capabilities

    Activities

    3.2.1 Assess your vision capability proficiency

    3.2.2 Assess your leadership capability proficiency

    3.2.3 Assess your PLM capability proficiency

    3.2.4 Identify your business value drivers and sources of value

    3.2.5 Assess your value realization capability proficiency

    Mature product owner capabilities

    This step involves the following participants:

    • Product owners
    • Product managers

    Outcomes of this step

    • Info-Tech product owner capability model proficiency assessment

    Product capabilities deliver value

    As a product owner, you are responsible for managing these facets through your capabilities and activities.

    The core product and value stream consists of: Funding - Product management and governance, Business functionality - Stakeholder and relationship management, and Technology - Product delivery.

    Info-Tech Best Practice

    It is easy to lose sight of what matters when we look at a product from a single point of view . Despite what "The Agile Manifesto" says, working software is not valuable without the knowledge and support that people need in order to adopt, use, and maintain it. If you build it, they will not come. Product owners must consider the needs of all stakeholders when designing and building products.

    Recognize product owner knowledge gaps

    Pulse survey of product owners

    Pulse survey of product owners. Graph shows large percentage of respondents have alignment to common agile definition of product owners. Yet a significant perception gap in P&L, delivery, and analytics.

    Info-Tech Insight

    1. Less than 15% of respondents identified analytics or financial management as a key component of product ownership.
    2. Assess your product owner’s capabilities and understanding to develop a maturity plan.

    Source: Pulse Survey (N=18)

    Implement the Info-Tech product owner capability model

    Unfortunately, most product owners operate with incomplete knowledge of the skills and capabilities needed to perform the role. Common gaps include focusing only on product backlogs, acting as a proxy for product decisions, and ignoring the need for key performance indicators (KPIs) and analytics in both planning and value realization.

    Product Owner capabilities: Vision, Product Lifecycle Management, Leadership, Value Realization

    Vision

    • Market Analysis
    • Business Alignment
    • Product Roadmap

    Leadership

    • Soft Skills
    • Collaboration
    • Decision Making

    Product Lifecycle Management

    • Plan
    • Build
    • Run

    Value Realization

    • KPIs
    • Financial Management
    • Business Model

    Product owner capabilities provide support

    Vision predicts impact of Value realization. Value realization provides input to vision

    Your vision informs and aligns what goals and capabilities are needed to fulfill your product or product family vision and align with enterprise goals and priorities. Each item on your roadmap should have corresponding KPIs or OKRs to know how far you moved the value needle. Value realization measures how well you met your target, as well as the impacts on your business value canvas and cost model.

    Product lifecycle management builds trust with Leadership. Leadership improves quality of Product lifecycle management.

    Your leadership skills improve collaborations and decisions when working with your stakeholders and product delivery teams. This builds trust and improves continued improvements to the entire product lifecycle. A product owner’s focus should always be on finding ways to improve value delivery.

    Product owner capabilities provide support

    Leadership enhances Vision. Vision Guides Product Lifecycle Management. Product Lifecycle Management delivers Value Realization. Leadership enhances Value Realization

    Develop product owner capabilities

    Each capability: Vision, Product lifecycle management, Value realization and Leadership has 3 components needed for successful product ownership.

    Avoid common capability gaps

    Vision

    • Focusing solely on backlog grooming (tactical only)
    • Ignoring or failing to align product roadmap to enterprise goals
    • Operational support and execution
    • Basing decisions on opinion rather than market data
    • Ignoring or missing internal and external threats to your product

    Leadership

    • Failing to include feedback from all teams who interact with your product
    • Using a command-and-control approach
    • Viewing product owner as only a delivery role
    • Acting as a proxy for stakeholder decisions
    • Avoiding tough strategic decisions in favor of easier tactical choices

    Product lifecycle management

    • Focusing on delivery and not the full product lifecycle
    • Ignoring support, operations, and technical debt
    • Failing to build knowledge management into the lifecycle
    • Underestimating delivery capacity, capabilities, or commitment
    • Assuming delivery stops at implementation

    Value realization

    • Focusing exclusively on “on time/on budget” metrics
    • Failing to measure a 360-degree end-user view of the product
    • Skipping business plans and financial models
    • Limiting financial management to project/change budgets
    • Ignoring market analysis for growth, penetration, and threats

    Capabilities: Vision

    Market Analysis

    • Customer Empathy: Identify the target users and unique value your product provides that is not currently being met. Define the size of your user base, segmentation, and potential growth.
    • Customer Journey: Define the future path and capabilities your users will respond to.
    • Competitive analysis: Complete a SWOT analysis for your end-to-end product lifecycle. Use Info-Tech’s Business SWOT Analysis Template.

    Business Alignment

    • Enterprise alignment: Align to enterprise and product family goals, strategies, and constraints.
    • Delivery and release strategy: Develop a delivery strategy to achieve value quickly and adapt to internal and external changes. Value delivery is constrained by your delivery pipeline.
    • OCM and go-to-market strategy: Create organizational change management, communications, and a user implementation approach to improve adoption and satisfaction from changes.

    Product Roadmap

    • Roadmap strategy: Determine the duration, detail, and structure of your roadmap to accurately communicate your vision.
    • Value prioritization: Define criteria used to evaluate and sequence demand items.
    • Release and capacity planning: Build your roadmap with realistic goals and milestones based on your delivery pipeline and dependencies.

    “Customers are best heard through many ears.”

    – Thomas K. Connellan, Inside the Magic Kingdom

    Vision: Market Analysis, Business Alignment, and Product Roadmap.

    Info-Tech Insight

    Data comes from many places and may still not tell the complete story.

    Build your product strategy playbook

    Complete Deliver on Your Digital Product Vision to define your Vision, Goals, Roadmap approach, and Backlog quality filters.

    Digital Product Strategy Supporting Workbook

    Supporting workbook that captures the interim results from a number of exercises that will contribute to your overall digital product vision.

    Product Backlog Item Prioritization Tool

    An optional tool to help you capture your product backlog and prioritize based on your given criteria

    Product Roadmap Tool

    An optional tool to help you build out and visualize your first roadmap.

    Your Digital Product Vision Details Strategy

    Record the results from the exercises to help you define, detail, and make real your digital product vision.

    Your product vision is your North Star

    It's ok to dream a little!

    Who is the target customer, what is the key benefit, what do they need, what is the differentiator

    Adapted from: Geoffrey Moore, 2014.

    Info-Tech Best Practice

    A product vision shouldn’t be so far out that it doesn’t feel real or so short-term that it gets bogged down in minutiae and implementation details. Finding the right balance will take some trial and error and will be different for each organization.

    Use product roadmaps to guide delivery

    In Deliver on Your Digital Product Vision, we showed how the product roadmap is key to value realization. As a product owner, the product roadmap is your communicated path to align teams and changes to your defined goals, while aligning your product to enterprise goals and strategy.

    As a product owner, the product roadmap is your communicated path to align teams and changes to your defined goals, while aligning your product to enterprise goals and strategy

    Info-Tech Best Practice

    Info-Tech Best Practice Product delivery requires a comprehensive set of business and technical competencies to effectively roadmap, plan, deliver, support, and validate your product portfolio. Product delivery is a “multi-faceted, complex discipline that can be difficult to grasp and hard to master.” It will take time to learn and adopt methods and become a competent product manager or owner (“What Is Product Management?”, Pichler Consulting Limited).

    Match your roadmap and backlog to the needs of the product

    Ultimately, you want products to be able to respond faster to changes and deliver value sooner. The level of detail in the roadmap and backlog is a tool to help the product owner plan for change. The duration of your product roadmap is all directly related to the tier of product owner in the product family.

    The level of detail in the roadmap and backlog is a tool to help the product owner plan for change. The duration of your product roadmap is all directly related to the tier of product owner in the product family.

    Product delivery realizes value for your product family

    While planning and analysis are done at the family level, work and delivery are done at the individual product level.

    Product strategy includes: Vision, Goals, Roadmap, backlog and Release plan.

    Use artifact mapping to improve functional decomposition

    In our research, we refer to these items as epics, capabilities, features, and user stories. How you develop your guiding principles and structure your backlog should be based on the terminology and artifact types commonly used in your organization.

    Agile, Waterfall, Relationship, Decomposition skill most in demand, definition.

    Manage and communicate key milestones

    Successful product owners understand and define the key milestones in their product delivery lifecycles. These need to be managed along with the product backlog and roadmap.

    Define key milestones and their release dates.

    Info-Tech Best Practice

    Product ownership isn’t just about managing the product backlog and development cycles! Teams need to manage key milestones such as learning milestones, test releases, product releases, phase gates, and other organizational checkpoints!

    Milestones

    • Points in the timeline when the established set of artifacts is complete (feature-based), or checking status at a particular point in time (time-based).
    • Typically assigned a date and used to show the progress of development.
    • Plays an important role when sequencing different types of artifacts.

    Release dates

    • Releases mark the actual delivery of a set of artifacts packaged together in a new version of the product.
    • Release dates, firm or not, allow stakeholders to anticipate when this is coming.

    Leverage the product canvas to state and inform your product vision

    Leverage the product Canvas to state and inform your product vision. Includes: Product name, Tracking info, Vision, List of business objectives or goals, Metrics used to measure value realization, List of groups who consume the product/service, and List of key resources or stakeholders.

    Capability: Vision

    Your Score: ____

    1 - Foundational: Transitioning and Growing

    2 - Capable/Competent: Core Contributor

    3 - Influential: Gifted Improver

    4 - Transformational: Towering Strength

    • Product backlog.
    • Basic roadmap with milestones and releases.
    • Unprioritized stakeholder list.
    • Understanding of product’s purpose and value.
    • Customers and end-users defined with core needs identified.
    • Roadmap with goals and capabilities defined by themes and set to appropriate time horizons.
    • Documented stakeholder management plan with communication and collaboration aligned to the stakeholder strategy.
    • Value drivers traced to product families and enterprise goals.
    • Customer personas defined with pain relievers and value creators defined.
    • Fully-developed roadmap traced to family (and child) roadmaps.
    • Expected ROI for all current and next roadmap items.
    • KPIs/OKRs used to improve roadmap prioritization and sequencing.
    • Proactive stakeholder engagement and reviews.
    • Cross-functional engagement to align opportunities and drive enterprise value.
    • Formal metrics to assess customer needs and value realization.
    • Roadmaps managed in an enterprise system for full traceability, value realization reporting, and views for defined audiences.
    • Proactive stakeholder engagement with regular planning and review ceremonies tied to their roadmaps and goals.
    • Cross-functional innovation to find disruptive opportunities to drive enterprise value.
    • Omni-channel metrics and customer feedback mechanisms to proactively evaluate goals, capabilities, and value realization.

    Exercise 3.2.1 Assess your Vision capability proficiency

    1 hour
    1. Review the expectations for this capability and determine your current proficiency for each skill.
    2. Complete your assessment in the Mature and Scale Product Owner Proficiency Assessment tool.
    3. Record the results in the Mature and Scale Product Ownership Playbook.
    4. Review the skills map to identify strengths and areas of growth.

    Output

    • Product owner capability assessment

    Participants

    • Product owners
    • Product managers

    Capture in the Mature and Scale Product Owner Proficiency Assessment.

    Capabilities: Leadership

    Soft Skills

    • Communication: Maintain consistent, concise, and appropriate communication using SMART guidelines (specific, measurable, attainable, relevant, and timely).
    • Integrity: Stick to your values, principles, and decision criteria for the product to build and maintain trust with your users and teams.
    • Influence: Manage stakeholders using influence and collaboration over contract negotiation.

    Collaboration

    • Stakeholder management: Build a communications strategy for each stakeholder group, tailored to individual stakeholders.
    • Relationship management: Use every interaction point to strengthen relationships, build trust, and empower teams.
    • Team development: Promote development through stretch goals and controlled risks to build team capabilities and performance.

    Decision Making

    • Prioritized criteria: Remove personal bias by basing decisions off data analysis and criteria.
    • Continuous improvement: Balance new features with the need to ensure quality and create an environment of continuous improvement.
    • Team empowerment/negotiation: Push decisions to teams closest to the problem and solution, using Delegation Poker to guide you.

    “Everything walks the walk. Everything talks the talk.”

    – Thomas K. Connellan, Inside the Magic Kingdom

    Leadership: Soft skills, collaboration, decision making.

    Info-Tech Insight

    Product owners cannot be just a proxy for stakeholder decisions. The product owner owns product decisions and management of all stakeholders.

    Capability: Leadership

    Your Score: ____

    1 - Foundational: Transitioning and Growing

    2 - Capable/Competent: Core Contributor

    3 - Influential: Gifted Improver

    4 - Transformational: Towering Strength

    • Activities are prioritized with minimal direction and/or assistance.
    • Progress self-monitoring against objectives with leadership apprised of deviations against plan.
    • Facilitated decisions from stakeholders or teams.
    • Informal feedback on performance and collaboration with teams.
    • Independently prioritized activities and provide direction or assistance to others as needed.
    • Managed issue resolution and provided guidance on goals, priorities, and constraints.
    • Product decision ownership with input from stakeholders, SMEs, and delivery teams.
    • Formal product management retrospectives with tracked and measured changes to improve performance.
    • Consulted in the most challenging situations to provide subject matter expertise on leading practices and industry standards.
    • Provide mentoring and coaching to your peers and/or teammates.
    • Use team empowerment, pushing decisions to the lowest appropriate level based on risk and complexity.
    • Mature and flexible communication.
    • Provide strategies and programs ensuring all individuals in the delivery organization obtain the level of coaching and supervision required for success in their position.
    • Provide leadership to the organization’s coaches ensuring delivery excellence across the organization.
    • Help develop strategic initiatives driving common approaches and utilizing information assets and processes across the enterprise.

    Exercise 3.2.2 Assess your Leadership capability proficiency

    1 hour
    1. Review the expectations for this capability and determine your current proficiency for each skill.
    2. Complete your assessment in the Mature and Scale Product Owner Proficiency Assessment tool.
    3. Record the results in the Mature and Scale Product Ownership Playbook.
    4. Review the skills map to identify strengths and areas of growth.

    Output

    • Product owner capability assessment

    Participants

    • Product owners
    • Product managers

    Capture in the Mature and Scale Product Owner Proficiency Assessment.

    Capability: Product lifecycle management

    Plan

    • Product backlog: Follow a schedule for backlog intake, grooming, updates, and prioritization.
    • Journey map: Create an end-user journey map to guide adoption and loyalty.
    • Fit for purpose: Define expected value and intended use to ensure product meets your end user’s needs.

    Build

    • Capacity management: Work with operations and delivery teams to ensure consistent and stable outcomes.
    • Release strategy: Build learning, release, and critical milestones into a repeatable release plan.
    • Compliance: Build policy compliance into delivery practices to ensure alignment and reduce avoidable risk (privacy, security).

    Run

    • Adoption: Focus attention on end-user adoption and proficiency to accelerate value and maximize retention.
    • Support: Build operational support and business continuity into every team.
    • Measure: Measure KPIs and validate expected value to ensure product alignment to goals and consistent product quality.

    “Pay fantastic attention to detail. Reward, recognize, celebrate.”

    – Thomas K. Connellan, Inside the Magic Kingdom

    Product Lifecycle Management: Plan, Build, Run

    Info-Tech Insight

    Product owners must actively manage the full lifecycle of the product.

    Define product value by aligning backlog delivery with roadmap goals

    In each product plan, the backlogs show what you will deliver. Roadmaps identify when and in what order you will deliver value, capabilities, and goals.

    In each product plan, the backlogs show what you will deliver. Roadmaps identify when and in what order you will deliver value, capabilities, and goals.

    A backlog stores and organizes PBIs at various stages of readiness

    A backlog stores and organizes PBIs at different levels of readiness. Stage 3 - Ideas are composed of raw, vague ideas that have yet to go through any formal valuation. Stage 2 - Qualified are researched and qualified PBIs awaiting refinement. Stage 1 - Ready are Discrete, refined RBIs that are read to be placed in your development team's sprint plans.

    A well-formed backlog can be thought of as a DEEP backlog:

    Detailed Appropriately: PBIs are broken down and refined, as necessary.

    Emergent: The backlog grows and evolves over time as PBIs are added and removed.

    Estimated: The effort a PBI requires is estimated at each tier.

    Prioritized: The PBI’s value and priority are determined at each tier.

    (Perforce, 2018)

    Distinguish your specific goals for refining in the product backlog vs. planning for a sprint itself

    Often backlog refinement is used interchangeably or considered a part of sprint planning. The reality is they are very similar, as the required participants and objectives are the same; however, there are some key differences.

    Backlog refinement versus Sprint planning. Differences in Objectives, Cadence and Participants

    Use quality filters to promote high value items into the delivery pipeline

    Product backlog has quality filters such as: Backlogged, Qualified and Ready. Sprint backlog has a backlog of accepted PBI's

    Basic scrum process

    The scrum process coordinates multiple stakeholders to deliver on business priorities.

    Prioritized Backlog, Sprint Backlog, Manage Delivery, Sprint Review, Product Release

    Capability: Product lifecycle management

    Your Score: ____

    1 - Foundational: Transitioning and Growing

    2 - Capable/Competent: Core Contributor

    3 - Influential: Gifted Improver

    4 - Transformational: Towering Strength

    • Informal or undocumented intake process.
    • Informal or undocumented delivery lifecycle.
    • Unstable or unpredictable throughput or quality.
    • Informal or undocumented testing and release processes.
    • Informal or undocumented organizational change management planning for each release.
    • Informal or undocumented compliance validation with every release.
    • Documented intake process with stakeholder prioritization of requests.
    • Consistent delivery lifecycle with stable and predictable throughput with an expected range of delivery variance.
    • Formal and documented testing and release processes.
    • Organizational change management planning for each major release.
    • Compliance validation with every major release.
    • Intake process using value drivers and prioritization criteria to sequence all items.
    • Consistent delivery lifecycle with stable and predictable throughput with little variance.
    • Risk-based and partially automated testing and release processes.
    • Organizational change management planning for all releases.
    • Automated compliance validation with every major release.
    • Intake process using enterprise value drivers and prioritization criteria to sequence all items.
    • Stable Agile DevOps with low variability and automation.
    • Risk-based automated and manual testing.
    • Multiple release channels based on risk. Automated build, validation, and rollback capabilities.
    • Cross-channel, integrated organizational change management for all releases.
    • Automated compliance validation with every change or release.

    Exercise 3.2.3 Assess your PLM capability proficiency

    1 hour
    1. Review the expectations for this capability and determine your current proficiency for each skill.
    2. Complete your assessment in the Mature and Scale Product Owner Proficiency Assessment tool.
    3. Record the results in the Mature and Scale Product Ownership Playbook.
    4. Review the skills map to identify strengths and areas of growth.

    Output

    • Product owner capability assessment

    Participants

    • Product owners
    • Product managers

    Capture in the Mature and Scale Product Owner Proficiency Assessment.

    Capabilities: Value realization

    Key performance indicators (KPIs)

    • Usability and user satisfaction: Assess satisfaction through usage monitoring and end-user feedback.
    • Value validation: Directly measure performance against defined value proposition, goals, and predicted ROI.
    • Fit for purpose: Verify the product addresses the intended purpose better than other options.

    Financial management

    • P&L: Manage each product as if it were its own business with profit and loss statements.
    • Acquisition cost/market growth: Define the cost of acquiring a new consumer, onboarding internal users, and increasing product usage.
    • User retention/market share: Verify product usage continues after adoption and solution reaches new user groups to increase value.

    Business model

    • Defines value proposition: Dedicate your primary focus to understanding and defining the value your product will deliver.
    • Market strategy and goals: Define your acquisition, adoption, and retention plan for users.
    • Financial model: Build an end-to-end financial model and plan for the product and all related operational support.

    “The competition is anyone the customer compares you with.”

    – Thomas K. Connellan, Inside the Magic Kingdom

    Value Realization: KPIs, Financial management, Business model

    Info-Tech Insight

    Most organizations stop with on-time and on-budget. True financial alignment needs to define and manage the full lifecycle P&L.

    Use a balanced value to establish a common definition of goals and value

    Value drivers are strategic priorities aligned to our enterprise strategy and translated through our product families. Each product and change has an impact on the value driver helping us reach our enterprise goals.

    Importance of the value driver multiplied by the Impact of value score is equal to the Value score.

    Info-Tech Insight

    Your value drivers and impact helps estimate the expected value of roadmap items, prioritize roadmap and backlog items, and identify KPIs and OKRs to measure value realization and actual impact.

    Include balanced value as one criteria to guide better decisions

    Your balanced value is just one of many criteria needed to align your product goals and sequence roadmap items. Feasibility, delivery pipeline capacity, shared services, and other factors may impact the prioritization of backlog items.

    Build your balanced business value score by using four key value drivers.

    Determine your value drivers

    Competent organizations know that value cannot always be represented by revenue or reduced expenses. However, it is not always apparent how to envision the full spectrum of sources of value. Dissecting value by benefit type and the value source’s orientation allows you to see the many ways in which a product or service brings value to the organization.

    Business value matrix

    Graph with 4 quadrants representing Outward versus Inward, and Financial benefit versus Human benefit. The quadrants are Reach customers, Increase revenue/demonstrate value, Enhance services, Reduce costs.

    Financial benefits vs. improved capabilities

    Financial benefits refer to the degree to which the value source can be measured through monetary metrics and is often quite tangible.

    Human benefits refer to how a product or service can deliver value through a user’s experience.

    Inward vs. outward orientation

    Inward refers to value sources that have an internal impact and improve your organization’s effectiveness and efficiency in performing its operations.

    Outward refers to value sources that come from your interaction with external factors, such as the market or your customers.

    Exercise 3.2.4 Identify your business value drivers and sources of value

    1 hour
    1. Brainstorm the different types of business value that you produce on the sticky notes (one item per page). Draw from examples of products in your portfolio.
    2. Identify the most important value items for your organization (two to three per quadrant).
    3. Record the results in the Mature and Scale Product Ownership Workbook.

    Output

    • Product owner capability assessment

    Participants

    • Product owners
    • Product managers

    Capture in the Mature and Scale Product Ownership Workbook.

    My business value sources

    Graph with 4 quadrants representing Outward versus Inward, and Financial benefit versus Human benefit. The quadrants are Reach customers, Increase revenue/demonstrate value, Enhance services, Reduce costs.

    Capability: Value realization

    Your Score: ____

    1 - Foundational: Transitioning and Growing

    2 - Capable/Competent: Core Contributor

    3 - Influential: Gifted Improver

    4 - Transformational: Towering Strength

    • Product canvas or basic product positioning overview.
    • Simple budget or funding mechanism for changes.
    • Product demos and informal user feedback mechanisms.
    • Business value canvas or basic business model tied to roadmap funding.
    • Product funding tied to roadmap milestones and prioritization.
    • Defined KPIs /OKRs for roadmap delivery throughput and value realization measurement.
    • Business model with operating cost structures, revenue/value traceability, and market/user segments.
    • Scenario-based roadmap funding alignment.
    • Roadmap aligned KPIs /OKRs for delivery throughput and value realization measurement as a key factor in roadmap prioritization.
    • Business model tied to enterprise operating costs and value realization KPIs/OKRs.
    • P&L roadmap and cost accounting tied to value metrics.
    • Roadmap aligned enterprise and scenario-based KPIs /OKRs for delivery throughput and value realization measurement as a key factor in roadmap prioritization.

    Exercise 3.2.5 Assess your value realization capability proficiency

    1 hour
    1. Review the expectations for this capability and determine your current proficiency for each skill.
    2. Complete your assessment in the Mature and Scale Product Owner Proficiency Assessment tool.
    3. Record the results in the Mature and Scale Product Ownership Playbook.
    4. Review the skills map to identify strengths and areas of growth.

    Output

    • Product owner capability assessment

    Participants

    • Product owners
    • Product managers

    Capture in the Mature and Scale Product Owner Proficiency Assessment.

    Determine your product owner capability proficiency in regards to: Vision, Leadership, Product Lifecycle, and Value Realization

    Summary of Accomplishment

    Problem solved.

    Product ownership can be one of the most difficult challenges facing delivery and operations teams. By focusing on operational grouping and alignment of goals, organizations can improve their value realization at all levels in the organization.

    The foundation for delivering and enhancing products and services is rooted in the same capability model. Traditionally, product owners have focused on only a subset of skills and capabilities needed to properly manage and grow their products. The product owner capability model is a useful tool to ensure optimal performance from product owners and assess the right level of detail for each product within the product families.

    Congratulations. You’ve completed a significant step toward higher-value products and services.

    If you would like additional support, have our analysts guide you through other phases as apart of an Info-Tech workshop

    Contact your account representative for more information

    workshops@infotech.com
    1-888-670-8889

    Additional Support

    If you would like additional support, have our analysts guide you through other phases as apart of an Info-Tech workshop

    Contact your account representative for more information
    workshops@infotech.com 1-888-670-8889

    The following are sample activities that will be conducted by Info-Tech analysts with your team:

    3.1.1 Assess your real Agile skill proficiency

    Assess your skills and capabilities against the real Agile skills inventory

    2.2.3 Prioritize your stakeholders

    Build a stakeholder management strategy.

    Research Contributors and Experts

    Emily Archer

    Lead Business Analyst,
    Enterprise Consulting, authentic digital agency

    Emily Archer is a consultant currently working with Fortune 500 clients to ensure the delivery of successful projects, products, and processes. She helps increase the business value returned for organizations’ investments in designing and implementing enterprise content hubs and content operations, custom web applications, digital marketing, and e-commerce platforms.

    David Berg

    Founder & CTO
    Strainprint Technologies Inc.

    David Berg is a product commercialization expert who has spent the last 20 years delivering product management and business development services across a broad range of industries. Early in his career, David worked with product management and engineering teams to build core network infrastructure products that secure and power the internet we benefit from today. David’s experience also includes working with clean technologies in the area of clean power generation, agritech, and Internet of Things infrastructure. Over the last five years, David has been focused on his latest venture, Strainprint Technologies, a data and analytics company focused on the medical cannabis industry. Strainprint has built the largest longitudinal medical cannabis dataset in the world, with a goal to develop an understanding of treatment behavior, interactions, and chemical drivers to guide future product development.

    Research Contributors and Experts

    Kathy Borneman

    Digital Product Owner, SunTrust Bank

    Kathy Borneman is a senior product owner who helps people enjoy their jobs again by engaging others in end-to-end decision making to deliver software and operational solutions that enhance the client experience and allow people to think and act strategically.

    Charlie Campbell

    Product Owner, Merchant e-Solutions

    Charlie Campbell is an experienced problem solver with the ability to quickly dissect situations and recommend immediate actions to achieve resolution, liaise between technical and functional personnel to bridge the technology and communication gap, and work with diverse teams and resources to reach a common goal.

    Research Contributors and Experts

    Yarrow Diamond

    Sr. Director, Business Architecture
    Financial Services

    Yarrow Diamond is an experienced professional with expertise in enterprise strategy development, project portfolio management, and business process reengineering across financial services, healthcare and insurance, hospitality, and real estate environments. She has a master’s in Enterprise Architecture from Penn State University, LSSMBB, PMP, CSM, ITILv3.

    Cari J. Faanes-Blakey, CBAP, PMI-PBA

    Enterprise Business Systems Analyst,
    Vertex, Inc.

    Cari J. Faanes-Blakey has a history in software development and implementation as a Business Analyst and Project Manager for financial and taxation software vendors. Active in the International Institute of Business Analysis (IIBA), Cari participated on the writing team for the BA Body of Knowledge 3.0 and the certification exam.

    Research Contributors and Experts

    Kieran Gobey

    Senior Consultant Professional Services
    Blueprint Software Systems

    Kieran Gobey is an IT professional with 24 years of experience, focused on business, technology, and systems analysis. He has split his career between external and internal customer-facing roles, and this has resulted in a true understanding of what is required to be a Professional Services Consultant. His problem-solving skills and ability to mentor others have resulted in successful software implementations.

    Kieran’s specialties include deep system troubleshooting and analysis skills, facilitating communications to bring together participants effectively, mentoring, leadership, and organizational skills.

    Rupert Kainzbauer

    VP Product, Digital Wallets
    Paysafe Group

    Rupert Kainzbauer is an experienced senior leader with a passion for defining and delivering products that deliver real customer and commercial benefit. With a team of highly experienced and motivated product managers, he has successfully led highly complex, multi-stakeholder payments initiatives, from proposition development and solution design through to market delivery. Their domain experience is in building online payment products in high-risk and emerging markets, remittance, prepaid cards, and mobile applications.

    Research Contributors and Experts

    Saeed Khan

    Founder,
    Transformation Labs

    Saeed Khan has been working in high tech for 30 years in Canada and the US and has held several leadership roles in Product Management in that time. He speaks regularly at conferences and has been writing publicly about technology product management since 2005.

    Through Transformation Labs, Saeed helps companies accelerate product success by working with product teams to improve their skills, practices, and processes. He is a cofounder of ProductCamp Toronto and currently runs a Meetup group and global Slack community called Product Leaders; the only global community of senior level product executives.

    Hoi Kun Lo

    Product Owner
    Nielsen

    Hoi Kun Lo is an experienced change agent who can be found actively participating within the IIBA and WITI groups in Tampa, FL and a champion for Agile, architecture, diversity, and inclusion programs at Nielsen. She is currently a Product Owner in the Digital Strategy team within Nielsen Global Watch Technology.

    Research Contributors and Experts

    Abhishek Mathur

    Sr Director, Product Management
    Kasisto, Inc.

    Abhishek Mathur is a product management leader, an artificial intelligence practitioner, and an educator. He has led product management and engineering teams at Clarifai, IBM, and Kasisto to build a variety of artificial intelligence applications within the space of computer vision, natural language processing, and recommendation systems. Abhishek enjoys having deep conversations about the future of technology and helping aspiring product managers enter and accelerate their careers.

    Jeff Meister

    Technology Advisor and Product Leader

    Jeff Meister is a technology advisor and product leader. He has more than 20 years of experience building and operating software products and the teams that build them. He has built products across a wide range of industries and has built and led large engineering, design, and product organizations.

    Jeff most recently served as Senior Director of Product Management at Avanade, where he built and led the product management practice. This involved hiring and leading product managers, defining product management processes, solution shaping and engagement execution, and evangelizing the discipline through pitches, presentations, and speaking engagements.

    Jeff holds a Bachelor of Applied Science (Electrical Engineering) and a Bachelor of Arts from the University of Waterloo, an MBA from INSEAD (Strategy), and certifications in product management, project management, and design thinking.

    Research Contributors and Experts

    Vincent Mirabelli

    Principal,
    Global Project Synergy Group

    With over 10 years of experience in both the private and public sectors, Vincent Mirabelli possesses an impressive track record of improving, informing, and transforming business strategy and operations through process improvement, design and re-engineering, and the application of quality to business analysis, project management, and process improvement standards.

    Oz Nazili

    VP, Product & Growth
    TWG

    Oz Nazili is a product leader with a decade of experience in both building products and product teams. Having spent time at funded startups and large enterprises, he thinks often about the most effective way to deliver value to users. His core areas of interest include Lean MVP development and data-driven product growth.

    Research Contributors and Experts

    Mike Starkey

    Director of Engineering
    W.W. Grainger

    Mike Starkey is a Director of Engineering at W.W. Grainger, currently focusing on operating model development, digital architecture, and building enterprise software. Prior to joining W.W. Grainger, Mike held a variety of technology consulting roles throughout the system delivery lifecycle spanning multiple industries such as healthcare, retail, manufacturing, and utilities with Fortune 500 companies.

    Anant Tailor

    Cofounder and Head of Product
    Dream Payments Corp.

    Anant Tailor is a cofounder at Dream Payments where he currently serves as the COO and Head of Product, having responsibility for Product Strategy & Development, Client Delivery, Compliance, and Operations. He has 20+ years of experience building and operating organizations that deliver software products and solutions for consumers and businesses of varying sizes.

    Prior to founding Dream Payments, Anant was the COO and Director of Client Services at DonRiver Inc, a technology strategy and software consultancy that he helped to build and scale into a global company with 100+ employees operating in seven countries.

    Anant is a Professional Engineer with a Bachelor degree in Electrical Engineering from McMaster University and a certificate in Product Strategy & Management from the Kellogg School of Management at Northwestern University.

    Research Contributors and Experts

    Angela Weller

    Scrum Master, Businessolver

    Angela Weller is an experienced Agile business analyst who collaborates with key stakeholders to attain their goals and contributes to the achievement of the company’s strategic objectives to ensure a competitive advantage. She excels when mediating or facilitating teams.

    Related Info-Tech Research

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    Build a product vision your organization can take from strategy through execution.

    Deliver Digital Products at Scale

    Deliver value at the scale of your organization through defining enterprise product families.

    Build Your Agile Acceleration Roadmap

    Quickly assess the state of your Agile readiness and plan your path forward to higher value realization.

    Implement Agile Practices That Work

    Improve collaboration and transparency with the business to minimize project failure.

    Implement DevOps Practices That Work

    Streamline business value delivery through the strategic adoption of DevOps practices.

    Extend Agile Practices Beyond IT

    Further the benefits of Agile by extending a scaled Agile framework to the business.

    Build Your BizDevOps Playbook

    Embrace a team sport culture built around continuous business-IT collaboration to deliver great products.

    Embed Security Into the DevOps Pipeline

    Shift security left to get into DevSecOps.

    Spread Best Practices With an Agile Center of Excellence

    Facilitate ongoing alignment between Agile teams and the business with a set of targeted service offerings.

    Enable Organization-Wide Collaboration by Scaling Agile

    Execute a disciplined approach to rolling out Agile methods in the organization.

    Related Info-Tech Research

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    APM Research Center

    See an overview of the APM journey and how we can support the pieces in this journey.

    Application Portfolio Management Foundations

    Ensure your application portfolio delivers the best possible return on investment.

    Streamline Application Maintenance

    Effective maintenance ensures the long-term value of your applications.

    Streamline Application Management

    Move beyond maintenance to ensuring exceptional value from your apps.

    Build an Application Department Strategy

    Delivering value starts with embracing what your department can do.

    Embrace Business-Managed Applications

    Empower the business to implement their own applications with a trusted business-IT relationship

    Optimize Applications Release Management

    Facilitate ongoing alignment between Agile teams and the business with a set of targeted service offerings.

    Related Info-Tech Research

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    Build a Value Measurement Framework

    Focus product delivery on business value–driven outcomes.

    Select and Use SDLC Metrics Effectively

    Be careful what you ask for, because you will probably get it.

    Application Portfolio Assessment: End User Feedback

    Develop data-driven insights to help you decide which applications to retire, upgrade, re-train on, or maintain to meet the demands of the business.

    Create a Holistic IT Dashboard

    Mature your IT department by measuring what matters.

    Refine Your Estimation Practices With Top-Down Allocations

    Don’t let bad estimates ruin good work.

    Estimate Software Delivery With Confidence

    Commit to achievable software releases by grounding realistic expectations.

    Reduce Time to Consensus With an Accelerated Business Case

    Expand on the financial model to give your initiative momentum.

    Optimize Project Intake, Approval, and Prioritization

    Deliver more projects by giving yourself the voice to say “no” or “not yet” to new projects.

    Enhance PPM Dashboards and Reports

    Facilitate ongoing alignment between Agile teams and the business with a set of targeted service offerings.

    Related Info-Tech Research

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    Redesign Your IT Organizational Structure

    Focus product delivery on business value-driven outcomes.

    Build a Strategic IT Workforce Plan

    Have the right people, in the right place, at the right time.

    Implement a New Organizational Structure

    Reorganizations are inherently disruptive. Implement your new structure with minimal pain for staff while maintaining IT performance throughout the change.

    Build an IT Employee Engagement Program

    Don’t just measure engagement, act on it

    Set Meaningful Employee Performance Measures

    Set holistic measures to inspire employee performance.

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    Pulse Survey (N=18): What are the key individual skills for a product/service owner?

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    Pulse Survey (N=18): What are three things an outstanding product/service owner does that an average one doesn’t?

    What are three things an outstanding product/service owner does that an average one doesn't? Table shows results.

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    • Coordinate IT change and project management to successfully push changes to production.
    • Manage representation of project management within the scope of the change lifecycle to gather requirements, properly approve and implement changes, and resolve incidents that arise from failed implementations.
    • Communicate effectively between change management, project management, and the business.

    Our Advice

    Critical Insight

    Improvement can be incremental. You do not have to adopt every recommended improvement right away. Ensure every process change you make will create value and slowly add improvements to ease buy-in.

    Impact and Result

    • Establish pre-set touchpoints between IT change management and project management at strategic points in the change and project lifecycles.
    • Include appropriate project representation at the change advisory board (CAB).
    • Leverage standard change resources such as the change calendar and request for change form (RFC).

    Align Projects With the IT Change Lifecycle Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Align Projects With the IT Change Lifecycle Deck – A guide to walk through integrating project touchpoints in the IT change management lifecycle.

    Use this storyboard as a guide to align projects with your IT change management lifecycle.

    • Align Projects With the IT Change Lifecycle Storyboard

    2. The Change Management SOP – This template will ensure that organizations have a comprehensive document in place that can act as a point of reference for the program.

    Use this SOP as a template to document and maintain your change management practice.

    • Change Management Standard Operating Procedure
    [infographic]

    Further reading

    Align Projects With the IT Change Lifecycle

    Increase the success of your changes by integrating project touchpoints in the change lifecycle.

    Analyst Perspective

    Focus on frequent and transparent communications between the project team and change management.

    Benedict Chang

    Misalignment between IT change management and project management leads to headaches for both practices. Project managers should aim to be represented in the change advisory board (CAB) to ensure their projects are prioritized and scheduled appropriately. Advanced notice on project progress allows for fewer last-minute accommodations at implementation. Widespread access of the change calendar can also lead project management to effectively schedule projects to give change management advanced notice.

    Moreover, alignment between the two practices at intake allows for requests to be properly sorted, whether they enter change management directly or are governed as a project.

    Lastly, standardizing implementation and post-implementation across everyone involved ensures more successful changes and socialized/documented lessons learned for when implementations do not go well.

    Benedict Chang
    Senior Research Analyst, Infrastructure and Operations
    Info-Tech Research Group

    Executive Summary

    Your Challenge

    Common Obstacles

    Info-Tech’s Approach

    To align projects with the change lifecycle, IT leaders must:

    • Coordinate IT change and project management to successfully push changes to production.
    • Manage representation of project management within the scope of the change lifecycle to gather requirements, properly approve and implement changes, and resolve incidents that arise from failed implementations.
    • Communicate effectively between change management, project management, and the business.

    Loose definitions may work for clear-cut examples of changes and projects at intake, but grey-area requests end up falling through the cracks.

    Changes to project scope, when not communicated, often leads to scheduling conflicts at go-live.

    Too few checkpoints between change and project management can lead to conflicts. Too many checkpoints can lead to delays.

    Set up touchpoints between IT change management and project management at strategic points in the change and project lifecycles.

    Include appropriate project representation at the change advisory board (CAB).

    Leverage standard change resources such as the change calendar and request for change form (RFC).

    Info-Tech Insight

    Improvement can be incremental. You do not have to adopt every recommended improvement right away. Ensure every process change you make will create value, and slowly add improvements to ease buy-in.

    Info-Tech’s approach

    Use the change lifecycle to identify touchpoints.

    The image contains a screenshot of Info-Tech's approach.

    The Info-Tech difference:

    1. Start with your change lifecycle to define how change control can align with project management.
    2. Make improvements to project-change alignment to benefit the relationship between the two practices and the practices individually.
    3. Scope the alignment to your organization. Take on the improvements to the left one by one instead of overhauling your current process.

    Use this research to improve your current process

    This deck is intended to align established processes. If you are just starting to build IT change processes, see the related research below.

    Align Projects With the IT Change Lifecycle

    02 Optimize IT Project Intake, Approval, and Prioritization

    01 Optimize IT Change Management

    Increase the success of your changes by integrating project touchpoints in your change lifecycle.

    (You are here)

    Decide which IT projects to approve and when to start them.

    Right-size IT change management to protect the live environment.

    Successful change management will provide benefits to both the business and IT

    Respond to business requests faster while reducing the number of change-related disruptions.

    IT Benefits

    Business Benefits

    • Fewer incidents and outages at project go-live
    • Upfront identification of project and change requirements
    • Higher rate of change and project success
    • Less rework
    • Fewer service desk calls related to failed go-lives
    • Fewer service disruptions
    • Faster response to requests for new and enhanced functionalities
    • Higher rate of benefits realization when changes are implemented
    • Lower cost per change
    • Fewer “surprise” changes disrupting productivity

    IT satisfaction with change management will drive business satisfaction with IT. Once the process is working efficiently, staff will be more motivated to adhere to the process, reducing the number of unauthorized changes. As fewer changes bypass proper evaluation and testing, service disruptions will decrease and business satisfaction will increase.

    Change management improves core benefits to the business: the four Cs

    Most organizations have at least some form of change control in place, but formalizing change management leads to the four Cs of business benefits:

    Control

    Collaboration

    Consistency

    Confidence

    Change management brings daily control over the IT environment, allowing you to review every relatively new change, eliminate changes that would have likely failed, and review all changes to improve the IT environment.

    Change management planning brings increased communication and collaboration across groups by coordinating changes with business activities. The CAB brings a more formalized and centralized communication method for IT.

    Request-for-change templates and a structured process result in implementation, test, and backout plans being more consistent. Implementing processes for pre-approved changes also ensures these frequent changes are executed consistently and efficiently.

    Change management processes will give your organization more confidence through more accurate planning, improved execution of changes, less failure, and more control over the IT environment. This also leads to greater protection against audits.

    1. Alignment at intake

    Define what is a change and what is a project.

    Both changes and projects will end up in change control in the end. Here, we define the intake.

    Changes and projects will both go to change control when ready to go live. However, defining the governance needed at intake is critical.

    A change should be governed by change control from beginning to end. It would typically be less than a week’s worth of work for a SME to build and come in at a nominal cost (e.g. <$20k over operating costs).

    Projects on the other hand, will be governed by project management in terms of scope, scheduling, resourcing, etc. Projects typically take over a week and/or cost more. However, the project, when ready to go live, should still be scheduled through change control to avoid any conflicts at implementation. At triage and intake, a project can be further scoped based on projected scale.

    This initial touchpoint between change control and project management is crucial to ensure tasks and request are executed with the proper governance. To distinguish between changes and projects at intake, list examples of each and determine what resourcing separates changes from projects.

    Need help scoping projects? Download the Project Intake Classification Matrix

    Change

    Project

    • Smaller scale task that typically takes a short time to build and test
    • Generates a single change request
    • Governed by IT Change Management for the entire lifecycle
    • Larger in scope
    • May generate multiple change requests
    • Governed by PMO
    • Longer to build and test

    Info-Tech Insight

    While effort and cost are good indicators of changes and projects, consider evaluating risk and complexity too.

    1 Define what constitutes a change

    1. As a group, brainstorm examples of changes and projects. If you wish, you may choose to also separate out additional request types such as service requests (user), operational tasks (backend), and releases.
    2. Have each participant write the examples on sticky notes and populate the following chart on the whiteboard/flip chart.
    3. Use the examples to draw lines and determine what defines each category.
    • What makes a change distinct from a project?
    • What makes a change distinct from a service request?
    • What makes a change distinct from an operational task?
    • When do the category workflows cross over with other categories? (For example, when does a project interact with change management?
  • Record the definitions of requests and results in section 2.3 of the Change Management Standard Operating Procedure (SOP).
  • Change

    Project

    Service Request (Optional)

    Operational Task (Optional)

    Release (Optional)

    Changing Configuration

    New ERP

    Add new user

    Delete temp files

    Software release

    Download the Change Management Standard Operating Procedure (SOP).

    Input Output
    • List of examples of each category of the chart
    • Definitions for each category to be used at change intake
    Materials Participants
    • Whiteboard/flip charts (or shared screen if working remotely)
    • Service catalog (if applicable)
    • Sticky notes
    • Markers/pens
    • Change Management SOP
    • Change Manager
    • Project Managers
    • Members of the Change Advisory Board

    2. Alignment at build and test

    Keep communications open by pre-defining and communicating project milestones.

    CAB touchpoints

    Consistently communicate the plan and timeline for hitting these milestones so CAB can prioritize and plan changes around it. This will give change control advanced notice of altered timelines.

    RFCs

    Projects may have multiple associated RFCs. Keeping CAB appraised of the project RFC or RFCs gives them the ability to further plan changes.

    Change Calendar

    Query and fill the change calendar with project timelines and milestones to compliment the CAB touchpoints.

    Leverage the RFC to record and communicate project details

    The request for change (RFC) form does not have to be a burden to fill out. If designed with value in mind, it can be leveraged to set standards on all changes (from projects and otherwise).

    When looking at the RFC during the Build and Test phase of a project, prioritize the following fields to ensure the implementation will be successful from a technical and user-adoption point of view.

    Filling these fields of the RFC and communicating them to the CAB at go-live approval gives the approvers confidence that the project will be implemented successfully and measures are known for when that implementation is not successful.

    Download the Request for Change Form Template

    Communication Plan

    The project may be successful from a technical point of view, but if users do not know about go-live or how to interact with the project, it will ultimately fail.

    Training Plan

    If necessary, think of how to train different stakeholders on the project go-live. This includes training for end users interacting with the project and technicians supporting the project.

    Implementation Plan

    Write the implementation plan at a high enough level that gives the CAB confidence that the implementation team knows the steps well.

    Rollback Plan

    Having a well-formulated rollback plan gives the CAB the confidence that the impact of the project is well known and the impact to the business is limited even if the implementation does not go well.

    Provide clear definitions of what goes on the change calendar and who’s responsible

    Inputs

    • Freeze periods for individual business departments/applications (e.g. finance month-end periods, HR payroll cycle, etc. – all to be investigated)
    • Maintenance windows and planned outage periods
    • Project schedules, and upcoming major/medium changes
    • Holidays
    • Business hours (some departments work 9-5, others work different hours or in different time zones, and user acceptance testing may require business users to be available)

    Guidelines

    • Business-defined freeze periods are the top priority.
    • No major or medium normal changes should occur during the week between Christmas and New Year’s Day.
    • Vendor SLA support hours are the preferred time for implementing changes.
    • The vacation calendar for IT will be considered for major changes.
    • Change priority: High > Medium > Low.
    • Minor changes and preapproved changes have the same priority and will be decided on a case-by-case basis.

    Roles

    • The Change Manager will be responsible for creating and maintaining a change calendar.
    • Only the Change Manager can physically alter the calendar by adding a new change after the CAB has agreed upon a deployment date.
    • All other CAB members, IT support staff, and other impacted stakeholders should have access to the calendar on a read-only basis to prevent people from making unauthorized changes to deployment dates.

    Info-Tech Insight

    Make the calendar visible to as many parties as necessary. However, limit the number of personnel who can make active changes to the calendar to limit calendar conflicts.

    3. Alignment at approval

    How can project management effectively contribute to CAB?

    As optional CAB members

    Project SMEs may attend when projects are ready to go live and when invited by the change manager. Optional members provide details on change cross-dependencies, high-level testing, rollback, communication plans, etc. to inform prioritization and scheduling decisions.

    As project management representatives

    Project management should also attend CAB meetings to report in on changes to ongoing projects, implementation timelines, and project milestones. Projects are typically high-priority changes when going live due to their impact. Advanced notice of timeline and milestone changes allow the rest of the CAB to properly manage other changes going into production.

    As core CAB members

    The core responsibilities of CAB must still be fulfilled:

    1. Protect the live environment from poorly assessed, tested, and implemented changes.

    2. Prioritize changes in a way that fairly reflects change impact, urgency, and likelihood.

    3. Schedule deployments in a way the minimizes conflict and disruption.

    If you need to define the authority and responsibilities of the CAB, see Activity 2.1.3 of the Optimize IT Change Management blueprint.

    4. Alignment at implementation

    At this stage, the project or project phase is treated as any other change.

    Verification

    Once the change has been implemented, verify that all requirements are fulfilled.

    Review

    Ensure all affected systems and applications are operating as predicted.

    Update change ticket and change log

    Update RFC status and CMDB as well (if necessary).

    Transition

    Once the change implementation is complete, it’s imperative that the team involved inform and train the operational and support groups.

    If you need to define transitioning changes to production, download Transition Projects to the Service Desk

    5. Alignment at post-implementation

    Tackle the most neglected portion of change management to avoid making the same mistake twice.

    1. Define RFC statuses that need a PIR
    2. Conduct PIRs for failed changes. Successful changes can simply be noted and transitioned to operations.

    3. Conduct a PIR for every failed change
    4. It’s best to perform a PIR once a change-related incident is resolved.

    5. Avoid making the same mistake twice
    6. Include a root-cause analysis, mitigation actions/timeline, and lessons learned in the documentation.

    7. Report to CAB
    8. Socialize the findings of the PIR at the subsequent CAB meeting.

    9. Circle back on previous PIRs
    10. If a similar change is conducted, append the related PIR to avoid the same mistakes.

    Info-Tech Insight

    Include your PIR documentation right in the RFC for easy reference.

    Download the RFC template for more details on post-implementation reviews

    2 Implement your alignments stepwise

    1. As a group, decide on which implementations you need to make to align change management and project management.
    2. For each improvement, list a timeline for implementation.
    3. Update section 3.5 in the Change Management Standard Operating Procedure (SOP). to outline the responsibilities of project management within IT Change Management.

    The image contains a screenshot of the Change Management SOP

    Download the Change Management Standard Operating Procedure (SOP).

    Input Output
    • This deck
    • SOP update
    Materials Participants
    • Whiteboard/flip charts (or shared screen if working remotely)
    • Service catalog (if applicable)
    • Sticky notes
    • Markers/pens
    • Change Management SOP
    • Change Manager
    • Project Managers
    • Members of the Change Advisory Board

    Related Info-Tech Research

    Optimize IT Change Management

    Right-size IT change management to protect the live environment.

    Optimize IT Project Intake, Approval, and Prioritization

    Decide which IT projects to approve and when to start them.

    Maintain an Organized Portfolio

    Align portfolio management practices with COBIT (APO05: Manage Portfolio).

    Enter Into Mobile Development Without Confusion and Frustration

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    • Parent Category Name: Mobile Development
    • Parent Category Link: /mobile-development
    • IT managers don’t know where to start when initiating a mobile program.
    • IT has tried mobile development in the past but didn't achieve success.
    • IT must initiate a mobile program quickly based on business priorities and needs a roadmap based on best practices.

    Our Advice

    Critical Insight

    • Form factors and mobile devices won't drive success – business alignment and user experience will. Don't get caught up with the latest features in mobile devices.
    • Software emulation testing is not true testing. Get on the device and run your tests.
    • Cross form-factor testing cannot be optimized to run in parallel. Therefore, anticipate longer testing cycles for cross form-factor testing.

    Impact and Result

    • Prepare your development, testing, and deployment teams for mobile development.
    • Get a realistic assessment of ROI for the launch of a mobile program.

    Enter Into Mobile Development Without Confusion and Frustration Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Make the Case for a Mobile Program

    Understand the current mobile ecosystem. Use this toolkit to help you initiate a mobile development program.

    • Storyboard: Enter Into Mobile Development Without Confusion and Frustration

    2. Assess Your Dev Process for Readiness

    Review and evaluate your current application development process.

    3. Prepare to Execute Your Mobile Program

    Prioritize your mobile program based on your organization’s prioritization profile.

    • Mobile Program Tool

    4. Communicate with Stakeholders

    Summarize the execution of the mobile program.

    • Project Status Communication Worksheet
    [infographic]

    Workshop: Enter Into Mobile Development Without Confusion and Frustration

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Build your Future Mobile Development State

    The Purpose

    Understand the alignment of stakeholder objectives and priorities to mobile dev IT drivers.

    Assess readiness of your organization for mobile dev.

    Understand how to build your ideal mobile dev process.

    Key Benefits Achieved

    Identify and address the gaps in your existing app dev process.

    Build your future mobile dev state.

    Activities

    1.1 Getting started

    1.2 Assess your current state

    1.3 Establish your future state

    Outputs

    List of key stakeholders

    Stakeholder and IT driver mapping and assessment of current app dev process

    List of practices to accommodate mobile dev

    2 Prepare and Execute your Mobile Program

    The Purpose

    Assess the impact of mobile dev on your existing app dev process.

    Prioritize your mobile program.

    Understand the dev practice metrics to gauge success.

    Key Benefits Achieved

    Properly prepare for the execution of your mobile program.

    Calculate the ROI of your mobile program.

    Prioritize your mobile program with dependencies in mind.

    Build a communication plan with stakeholders.

    Activities

    2.1 Conduct an impact analysis

    2.2 Prepare to execute

    2.3 Communicate with stakeholders

    Outputs

    Impact analysis of your mobile program and expected ROI

    Mobile program order of execution and project dependencies mapping

    List of dev practice metrics

    Drive Business Value With a Right-Sized Project Gating Process

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    • Parent Category Name: Portfolio Management
    • Parent Category Link: /portfolio-management
    • Low sponsor commitment on projects.
    • Poor quality on completed projects.
    • Little to no visibility into the project portfolio.
    • Organization does not operationalize change .
    • Analyzing, fixing, and redeploying is a constant struggle. Even when projects are done well, they fail to deliver the intended outcomes and benefits.

    Our Advice

    Critical Insight

    • Stop applying a one-size-fits-all-projects approach to governance.
    • Engage the sponsor by shifting the accountability to the business so they can get the most out of the project.
    • Do not limit the gating process to project management – expand to portfolio management.

    Impact and Result

    • Increase Project Throughput: Do more projects by ensuring the right projects and right amount of projects are approved and executed.
    • Validate Project Quality: Ensure issues are uncovered and resolved with standard check points in the project.
    • Increase Reporting and Visibility: Easily compare progress of projects across the portfolio and report outcomes to leadership.
    • Reduce Resource Waste: Terminate low-value projects early and assign the right resources to approved projects.
    • Achieve Intended Project Outcomes: Keep the sponsor engaged throughout the gating process to achieve desired outcomes.

    Drive Business Value With a Right-Sized Project Gating Process Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should design a right-sized project gating process, review Info-Tech’s methodology, and understand the four ways we can support you.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Lay the groundwork for tailored project gating

    This phase will walk you through the following activities:

  • Understand the role of gating and why we need it.
  • Determine what projects will follow the gating process and how to classify them.
  • Establish the role of the project sponsor throughout the entire project lifecycle.
    • Drive Business Value With a Right-Sized Project Gating Process – Phase 1: Lay the Groundwork for Tailored Project Gating
    • Project Intake Classification Matrix
    • Project Sponsor Role Description Template

    2. Establish level 1 project gating

    This phase will help you customize Level 1 Project Gates with appropriate roles and responsibilities.

    • Drive Business Value With a Right-Sized Project Gating Process – Phase 2: Establish Level 1 Project Gating
    • Project Gating Strategic Template

    3. Establish level 2 project gating

    This phase will help you customize Level 2 Project Gates with appropriate roles and responsibilities.

    • Drive Business Value With a Right-Sized Project Gating Process – Phase 3: Establish Level 2 Project Gating

    4. Establish level 3 project gating

    This phase will help you customize Level 3 Project Gates with appropriate roles and responsibilities. It will also help you determine next steps and milestones for the adoption of the new process.

    • Drive Business Value With a Right-Sized Project Gating Process – Phase 4: Establish Level 3 Project Gating
    • Project Gating Reference Document
    [infographic]

    Workshop: Drive Business Value With a Right-Sized Project Gating Process

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Lay the Groundwork for Tailored Project Gating

    The Purpose

    Understand the role of gating and why we need it.

    Determine what projects will follow the gating process and how to classify them.

    Establish the role of the project sponsor throughout the entire project lifecycle.

    Key Benefits Achieved

    Get stakeholder buy-in for the process.

    Ensure there is a standard leveling process to determine size, risk, and complexity of requests.

    Engage the project sponsor throughout the portfolio and project processes.

    Activities

    1.1 Project Gating Review

    1.2 Establish appropriate project levels

    1.3 Define the role of the project sponsor

    Outputs

    Project Intake Classification Matrix

    Project Sponsor Role Description Template

    2 Establish Level 1 Project Gating

    The Purpose

    This phase will help you customize Level 1 Project Gates with appropriate roles and responsibilities.

    Key Benefits Achieved

    Create a lightweight project gating process for small projects.

    Activities

    2.1 Review level 1 project gating process

    2.2 Determine what gates should be part of your custom level 1 gating process

    2.3 Establish required artifacts for each gate

    2.4 Define the stakeholder’s roles and responsibilities at each gate

    Outputs

    Documented outputs in the Project Gating Strategic Template

    3 Establish Level 2 Project Gating

    The Purpose

    This phase will help you customize Level 2 Project Gates with appropriate roles and responsibilities.

    Key Benefits Achieved

    Create a heavier project gating process for medium projects.

    Activities

    3.1 Review level 2 project gating process

    3.2 Determine what gates should be part of your custom level 2 gating process

    3.3 Establish required artifacts for each gate

    3.4 Define the stakeholder’s roles and responsibilities at each gate

    Outputs

    4 Establish Level 3 Project Gating

    The Purpose

    This phase will help you customize Level 3 Project Gates with appropriate roles and responsibilities.

    Come up with a roadmap for the adoption of the new project gating process.

    Key Benefits Achieved

    Create a comprehensive project gating process for large projects.

    Activities

    4.1 Review level 3 project gating process

    4.2 Determine what gates should be part of your custom level 3 gating process

    4.3 Establish required artifacts for each gate

    4.4 Define the stakeholder’s roles and responsibilities at each gate

    4.5 Determine next steps and milestones for process adoption

    Outputs

    Documented outputs in the Project Gating Strategic Template

    Documented Project Gating Reference Document for all stakeholders

    Mergers & Acquisitions: The Buy Blueprint

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    • Parent Category Name: IT Strategy
    • Parent Category Link: /it-strategy

    There are four key scenarios or entry points for IT as the acquiring organization in M&As:

    • IT can suggest an acquisition to meet the business objectives of the organization.
    • IT is brought in to strategy plan the acquisition from both the business’ and IT’s perspectives.
    • IT participates in due diligence activities and valuates the organization potentially being acquired.
    • IT needs to reactively prepare its environment to enable the integration.

    Consider the ideal scenario for your IT organization.

    Our Advice

    Critical Insight

    Acquisitions are inevitable in modern business, and IT’s involvement in the process should be too. This progression is inspired by:

    • The growing trend for organizations to increase, decrease, or evolve through these types of transactions.
    • A maturing business perspective of IT, preventing the difficulty that IT is faced with when invited into the transaction process late.
    • Transactions that are driven by digital motivations, requiring IT’s expertise.
    • There never being such a thing as a true merger, making the majority of M&A activity either acquisitions or divestitures.

    Impact and Result

    Prepare for a growth/integration transaction by:

    • Recognizing the trend for organizations to engage in M&A activity and the increased likelihood that, as an IT leader, you will be involved in a transaction in your career.
    • Creating a standard strategy that will enable strong program management.
    • Properly considering all the critical components of the transaction and integration by prioritizing tasks that will reduce risk, deliver value, and meet stakeholder expectations.

    Mergers & Acquisitions: The Buy Blueprint Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out how your organization can excel its growth strategy by engaging in M&A transactions. Review Info-Tech’s methodology and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Proactive Phase

    Be an innovative IT leader by suggesting how and why the business should engage in an acquisition or divestiture.

    • One-Pager: M&A Proactive
    • Case Study: M&A Proactive
    • Information Asset Audit Tool
    • Data Valuation Tool
    • Enterprise Integration Process Mapping Tool
    • Risk Register Tool
    • Security M&A Due Diligence Tool

    2. Discovery & Strategy

    Create a standardized approach for how your IT organization should address acquisitions.

    • One-Pager: M&A Discovery & Strategy – Buy
    • Case Study: M&A Discovery & Strategy – Buy

    3. Due Diligence & Preparation

    Evaluate the target organizations to minimize risk and have an established integration project plan.

    • One-Pager: M&A Due Diligence & Preparation – Buy
    • Case Study: M&A Due Diligence & Preparation – Buy
    • IT Due Diligence Charter
    • Technical Debt Business Impact Analysis Tool
    • IT Culture Diagnostic
    • M&A Integration Project Management Tool (SharePoint)
    • SharePoint Template: Step-by-Step Deployment Guide
    • M&A Integration Project Management Tool (Excel)
    • Resource Management Supply-Demand Calculator

    4. Execution & Value Realization

    Deliver on the integration project plan successfully and communicate IT’s transaction value to the business.

    • One-Pager: M&A Execution & Value Realization – Buy
    • Case Study: M&A Execution & Value Realization – Buy

    Infographic

    Workshop: Mergers & Acquisitions: The Buy Blueprint

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Pre-Transaction Discovery & Strategy

    The Purpose

    Establish the transaction foundation.

    Discover the motivation for acquiring.

    Formalize the program plan.

    Create the valuation framework.

    Strategize the transaction and finalize the M&A strategy and approach.

    Key Benefits Achieved

    All major stakeholders are on the same page.

    Set up crucial elements to facilitate the success of the transaction.

    Have a repeatable transaction strategy that can be reused for multiple organizations.

    Activities

    1.1 Conduct the CIO Business Vision and CEO-CIO Alignment Diagnostics.

    1.2 Identify key stakeholders and outline their relationship to the M&A process.

    1.3 Identify the rationale for the company's decision to pursue an acquisition.

    1.4 Assess the IT/digital strategy.

    1.5 Identify pain points and opportunities tied to the acquisition.

    1.6 Create the IT vision and mission statements and identify IT guiding principles and the transition team.

    1.7 Document the M&A governance.

    1.8 Establish program metrics.

    1.9 Create the valuation framework.

    1.10 Establish the integration strategy.

    1.11 Conduct a RACI.

    1.12 Create the communication plan.

    1.13 Prepare to assess target organization(s).

    Outputs

    Business perspectives of IT

    Stakeholder network map for M&A transactions

    Business context implications for IT

    IT’s acquiring strategic direction

    Governance structure

    M&A program metrics

    IT valuation framework

    Integration strategy

    RACI

    Communication plan

    Prepared to assess target organization(s)

    2 Mid-Transaction Due Diligence & Preparation

    The Purpose

    Establish the transaction foundation.

    Discover the motivation for integration.

    Assess the target organization(s).

    Create the valuation framework.

    Plan the integration roadmap.

    Key Benefits Achieved

    All major stakeholders are on the same page.

    Methodology identified to assess organizations during due diligence.

    Methodology can be reused for multiple organizations.

    Integration activities are planned and assigned.

    Activities

    2.1 Gather and evaluate the stakeholders involved, M&A strategy, future-state operating model, and governance.

    2.2 Review the business rationale for the acquisition.

    2.3 Establish the integration strategy.

    2.4 Create the due diligence charter.

    2.5 Create a list of IT artifacts to be reviewed in the data room.

    2.6 Conduct a technical debt assessment.

    2.7 Assess the current culture and identify the goal culture.

    2.8 Identify the needed workforce supply.

    2.9 Create the valuation framework.

    2.10 Establish the integration roadmap.

    2.11 Establish and align project metrics with identified tasks.

    2.12 Estimate integration costs.

    Outputs

    Stakeholder map

    IT strategy assessment

    IT operating model and IT governance structure defined

    Business context implications for IT

    Integration strategy

    Due diligence charter

    Data room artifacts

    Technical debt assessment

    Culture assessment

    Workforce supply identified

    IT valuation framework

    Integration roadmap and associated resourcing

    3 Post-Transaction Execution & Value Realization

    The Purpose

    Establish the transaction foundation.

    Discover the motivation for integration.

    Plan the integration roadmap.

    Prepare employees for the transition.

    Engage in integration.

    Assess the transaction outcomes.

    Key Benefits Achieved

    All major stakeholders are on the same page.

    Integration activities are planned and assigned.

    Employees are set up for a smooth and successful transition.

    Integration strategy and roadmap executed to benefit the organization.

    Review what went well and identify improvements to be made in future transactions.

    Activities

    3.1 Identify key stakeholders and determine IT transaction team.

    3.2 Gather and evaluate the M&A strategy, future-state operating model, and governance.

    3.3 Review the business rationale for the acquisition.

    3.4 Establish the integration strategy.

    3.5 Prioritize integration tasks.

    3.6 Establish the integration roadmap.

    3.7 Establish and align project metrics with identified tasks.

    3.8 Estimate integration costs.

    3.9 Assess the current culture and identify the goal culture.

    3.10 Identify the needed workforce supply.

    3.11 Create an employee transition plan.

    3.12 Create functional workplans for employees.

    3.13 Complete the integration by regularly updating the project plan.

    3.14 Begin to rationalize the IT environment where possible and necessary.

    3.15 Confirm integration costs.

    3.16 Review IT’s transaction value.

    3.17 Conduct a transaction and integration SWOT.

    3.18 Review the playbook and prepare for future transactions.

    Outputs

    M&A transaction team

    Stakeholder map

    IT strategy assessed

    IT operating model and IT governance structure defined

    Business context implications for IT

    Integration strategy

    Integration roadmap and associated resourcing

    Culture assessment

    Workforce supply identified

    Employee transition plan

    Employee functional workplans

    Updated integration project plan

    Rationalized IT environment

    SWOT of transaction

    M&A Buy Playbook refined for future transactions

    Further reading

    Mergers & Acquisitions: The Buy Blueprint

    For IT leaders who want to have a role in the transaction process when their business is engaging in an M&A purchase.

    EXECUTIVE BRIEF

    Analyst Perspective

    Don’t wait to be invited to the M&A table, make it.

    Photo of Brittany Lutes, Research Analyst, CIO Practice, Info-Tech Research Group.
    Brittany Lutes
    Research Analyst,
    CIO Practice
    Info-Tech Research Group
    Photo of Ibrahim Abdel-Kader, Research Analyst, CIO Practice, Info-Tech Research Group.
    Ibrahim Abdel-Kader
    Research Analyst,
    CIO Practice
    Info-Tech Research Group

    IT has always been an afterthought in the M&A process, often brought in last minute once the deal is nearly, if not completely, solidified. This is a mistake. When IT is brought into the process late, the business misses opportunities to generate value related to the transaction and has less awareness of critical risks or inaccuracies.

    To prevent this mistake, IT leadership needs to develop strong business relationships and gain respect for their innovative suggestions. In fact, when it comes to modern M&A activity, IT should be the ones suggesting potential transactions to meet business needs, specifically when it comes to modernizing the business or adopting digital capabilities.

    IT needs to stop waiting to be invited to the acquisition or divestiture table. IT needs to suggest that the table be constructed and actively work toward achieving the strategic objectives of the business.

    Executive Summary

    Your Challenge

    There are four key scenarios or entry points for IT as the acquiring organization in M&As:

    • IT can suggest an acquisition to meet the business objectives of the organization.
    • IT is brought in to strategy plan the acquisition from both the business’ and IT’s perspectives.
    • IT participates in due diligence activities and valuates the organization potentially being acquired.
    • IT needs to reactively prepare its environment to enable the integration.

    Consider the ideal scenario for your IT organization.

    Common Obstacles

    Some of the obstacles IT faces include:

    • IT is often told about the transaction once the deal has already been solidified and is now forced to meet unrealistic business demands.
    • The business does not trust IT and therefore does not approach IT to define value or reduce risks to the transaction process.
    • The people and culture element are forgotten or not given adequate priority.

    These obstacles often arise when IT waits to be invited into the transaction process and misses critical opportunities.

    Info-Tech's Approach

    Prepare for a growth/integration transaction by:

    • Recognizing the trend for organizations to engage in M&A activity and the increased likelihood that, as an IT leader, you will be involved in a transaction in your career.
    • Creating a standard strategy that will enable strong program management.
    • Properly considering all the critical components of the transaction and integration by prioritizing tasks that will reduce risk, deliver value, and meet stakeholder expectations.

    Info-Tech Insight

    As the number of merger, acquisition, and divestiture transactions continues to increase, so too does IT’s opportunity to leverage the growing digital nature of these transactions and get involved at the onset.

    The changing M&A landscape

    Businesses will embrace more digital M&A transactions in the post-pandemic world

    • When the pandemic occurred, businesses reacted by either pausing (61%) or completely cancelling (46%) deals that were in the mid-transaction state (Deloitte, 2020). The uncertainty made many organizations consider whether the risks would be worth the potential benefits.
    • However, many organizations quickly realized the pandemic is not a hindrance to M&A transactions but an opportunity. Over 16,000 American companies were involved in M&A transactions in the first six months of 2021 (The Economist). For reference, this had been averaging around 10,000 per six months from 2016 to 2020.
    • In addition to this transaction growth, organizations have increasingly been embracing digital. These trends increase the likelihood that, as an IT leader, you will engage in an M&A transaction. However, it is up to you when you get involved in the transactions.

    The total value of transactions in the year after the pandemic started was $1.3 billion – a 93% increase in value compared to before the pandemic. (Nasdaq)

    Virtual deal-making will be the preferred method of 55% of organizations in the post-pandemic world. (Wall Street Journal, 2020)

    Your challenge

    IT is often not involved in the M&A transaction process. When it is, it’s often too late.

    • The most important driver of an acquisition is the ability to access new technology (DLA Piper), and yet 50% of the time, IT isn’t involved in the M&A transaction at all (IMAA Institute, 2017).
    • Additionally, IT’s lack of involvement in the process negatively impacts the business:
      • Most organizations (60%) do not have a standardized approach to integration (Steeves and Associates).
      • Weak integration teams contribute to the failure of 70% of M&A integrations (The Wall Street Journal, 2019).
      • Less than half (47%) of organizations actually experience the positive results sought by the M&A transaction (Steeves and Associates).
    • Organizations pursuing M&A and not involving IT are setting themselves up for failure.

    Only half of M&A deals involve IT (Source: IMAA Institute, 2017)

    Common Obstacles

    These barriers make this challenge difficult to address for many organizations:

    • IT is rarely afforded the opportunity to participate in the transaction deal. When IT is invited, this often happens later in the process where integration will be critical to business continuity.
    • IT has not had the opportunity to demonstrate that it is a valuable business partner in other business initiatives.
    • One of the most critical elements that IT often doesn’t take the time or doesn’t have the time to focus on is the people and leadership component.
    • IT waits to be invited to the process rather then actively involving themselves and suggesting how value can be added to the process.

    In hindsight, it’s clear to see: Involving IT is just good business.

    47% of senior leaders wish they would have spent more time on IT due diligence to prevent value erosion. (Source: IMAA Institute, 2017)

    40% of acquiring businesses discovered a cybersecurity problem at an acquisition.” (Source: Okta)

    Info-Tech's approach

    Acquisitions & Divestitures Framework

    Acquisitions and divestitures are inevitable in modern business, and IT’s involvement in the process should be too. This progression is inspired by:

    1. The growing trend for organizations to increase, decrease, or evolve through these types of transactions.
    2. Transactions that are driven by digital motivations, requiring IT’s expertise.
    3. A maturing business perspective of IT, preventing the difficulty that IT is faced with when invited into the transaction process late.
    4. There never being such a thing as a true merger, making the majority of M&A activity either acquisitions or divestitures.
    A diagram highlighting the 'IT Executives' Role in Acquisitions and Divestitures' when they are integrated at different points in the 'Core Business Timeline'. There are four main entry points 'Proactive', 'Discovery and Strategy', 'Due Diligence and Preparation', and 'Execution and Value Realized'. It is highlighted that IT can and should start at 'Proactive', but most organizations start at 'Execution and Value Realized'. 'Proactive': suggest opportunities to evolve the organization; prove IT's value and engage in growth opportunities early. Innovators start here. Steps of the business timeline in 'Proactive' are 'Organization strategies are defined' and 'M and A is considered to enable strategy'. After a buy or sell transaction is initiated is 'Discovery and Strategy': pre-transaction state. If it is a Buy transaction, 'Establish IT's involvement and approach'. If it is a Sell transaction, 'Prepare to engage in negotiations'. Business Partners start here. Steps of the business timeline in 'Discovery and Strategy' are 'Searching criteria is set', 'Potential candidates are considered', and 'LOI is sent/received'. 'Due Diligence and Preparation': mid-transaction state. If it is a Buy transaction, 'Identify potential transaction benefits and risks'. If it is a Sell transaction, 'Comply, communicate, and collaborate in transaction'. Trusted Operators start here. Steps of the business timeline in 'Due Diligence and Preparation' are 'Due diligence engagement occurs', 'Final agreement is reached', and 'Preparation for transaction execution occurs'. 'Execution and Value Realization': post-transaction state. If it is a Buy transaction, 'Integrate the IT environments and achieve business value'. If it is a Sell transaction, 'Separate the IT environment and deliver on transaction terms'. Firefighters start here. Steps of the business timeline in 'Execution and Value Realization' are 'Staff and operations are addressed appropriately', 'Day 1 of implementation and integration activities occurs', '1st 100 days of new entity state occur' and 'Ongoing risk mitigating and value creating activities occur'.

    The business’ view of IT will impact how soon IT can get involved

    There are four key entry points for IT

    A colorful visualization of the four key entry points for IT and a fifth not-so-key entry point. Starting from the top: 'Innovator', Information and Technology as a Competitive Advantage, 90% Satisfaction; 'Business Partner', Effective Delivery of Strategic Business Projects, 80% Satisfaction; 'Trusted Operator', Enablement of Business Through Application and Work Orders, 70% Satisfaction; 'Firefighter', Reliable Infrastructure and IT Service Desk, 60% Satisfaction; and then 'Unstable', Inability to Consistently Deliver Basic Services, <60% Satisfaction.
    1. Innovator: IT suggests an acquisition to meet the business objectives of the organization.
    2. Business Partner: IT is brought in to strategy plan the acquisition from both the business’ and IT’s perspective.
    3. Trusted Operator: IT participates in due diligence activities and valuates the organization potentially being acquired.
    4. Firefighter: IT reactively engages in the integration with little time to prepare.

    Merger, acquisition, and divestiture defined

    Merger

    A merger looks at the equal combination of two entities or organizations. Mergers are rare in the M&A space, as the organizations will combine assets and services in a completely equal 50/50 split. Two organizations may also choose to divest business entities and merge as a new company.

    Acquisition

    The most common transaction in the M&A space, where an organization will acquire or purchase another organization or entities of another organization. This type of transaction has a clear owner who will be able to make legal decisions regarding the acquired organization.

    Divestiture

    An organization may decide to sell partial elements of a business to an acquiring organization. They will separate this business entity from the rest of the organization and continue to operate the other components of the business.

    Info-Tech Insight

    A true merger does not exist, as there is always someone initiating the discussion. As a result, most M&A activity falls into acquisition or divestiture categories.

    Buying vs. selling

    The M&A process approach differs depending on whether you are the executive IT leader on the buy side or sell side

    This blueprint is only focused on the buy side:

    • More than two organizations could be involved in a transaction.
    • Examples of buy-related scenarios include:
      • Your organization is buying another organization with the intent of having the purchased organization keep its regular staff, operations, and location. This could mean minimal integration is required.
      • Your organization is buying another organization in its entirety with the intent of integrating it into your original company.
      • Your organization is buying components of another organization with the intent of integrating them into your original company.
    • As the purchasing organization, you will probably be initiating the purchase and thus will be valuating the selling organization during due diligence and leading the execution plan.

    The sell side is focused on:

    • Examples of sell-related scenarios include:
      • Your organization is selling to another organization with the intent of keeping its regular staff, operations, and location. This could mean minimal separation is required.
      • Your organization is selling to another organization with the intent of separating to be a part of the purchasing organization.
      • Your organization is engaging in a divestiture with the intent of:
        • Separating components to be part of the purchasing organization permanently.
        • Separating components to be part of a spinoff and establish a unit as a standalone new company.
    • As the selling organization, you could proactively seek out suitors to purchase all or components of your organization, or you could be approached by an organization.

    For more information on divestitures or selling your entire organization, check out Info-Tech’s Mergers & Acquisitions: The Sell Blueprint.

    Core business timeline

    For IT to be valuable in M&As, you need to align your deliverables and your support to the key activities the business and investors are working on.

    Info-Tech’s methodology for Buying Organizations in Mergers, Acquisitions, or Divestitures

    1. Proactive

    2. Discovery & Strategy

    3. Due Diligence & Preparation

    4. Execution & Value Realization

    Phase Steps

    1. Identify Stakeholders and Their Perspective of IT
    2. Assess IT’s Current Value and Future State
    3. Drive Innovation and Suggest Growth Opportunities
    1. Establish the M&A Program Plan
    2. Prepare IT to Engage in the Acquisition
    1. Assess the Target Organization
    2. Prepare to Integrate
    1. Execute the Transaction
    2. Reflection and Value Realization

    Phase Outcomes

    Be an innovative IT leader by suggesting how and why the business should engage in an acquisition or divestiture.

    Create a standardized approach for how your IT organization should address acquisitions.

    Evaluate the target organizations successfully and establish an integration project plan.

    Deliver on the integration project plan successfully and communicate IT’s transaction value to the business.

    Potential metrics for each phase

    1. Proactive

    2. Discovery & Strategy

    3. Due Diligence & Preparation

    4. Execution & Value Realization

    • % Share of business innovation spend from overall IT budget
    • % Critical processes with approved performance goals and metrics
    • % IT initiatives that meet or exceed value expectation defined in business case
    • % IT initiatives aligned with organizational strategic direction
    • % Satisfaction with IT's strategic decision-making abilities
    • $ Estimated business value added through IT-enabled innovation
    • % Overall stakeholder satisfaction with IT
    • % Percent of business leaders that view IT as an Innovator
    • % IT budget as a percent of revenue
    • % Assets that are not allocated
    • % Unallocated software licenses
    • # Obsolete assets
    • % IT spend that can be attributed to the business (chargeback or showback)
    • % Share of CapEx of overall IT budget
    • % Prospective organizations that meet the search criteria
    • $ Total IT cost of ownership (before and after M&A, before and after rationalization)
    • % Business leaders that view IT as a Business Partner
    • % Defects discovered in production
    • $ Cost per user for enterprise applications
    • % In-house-built applications vs. enterprise applications
    • % Owners identified for all data domains
    • # IT staff asked to participate in due diligence
    • Change to due diligence
    • IT budget variance
    • Synergy target
    • % Satisfaction with the effectiveness of IT capabilities
    • % Overall end-customer satisfaction
    • $ Impact of vendor SLA breaches
    • $ Savings through cost-optimization efforts
    • $ Savings through application rationalization and technology standardization
    • # Key positions empty
    • % Frequency of staff turnover
    • % Emergency changes
    • # Hours of unplanned downtime
    • % Releases that cause downtime
    • % Incidents with identified problem record
    • % Problems with identified root cause
    • # Days from problem identification to root cause fix
    • % Projects that consider IT risk
    • % Incidents due to issues not addressed in the security plan
    • # Average vulnerability remediation time
    • % Application budget spent on new build/buy vs. maintenance (deferred feature implementation, enhancements, bug fixes)
    • # Time (days) to value realization
    • % Projects that realized planned benefits
    • $ IT operational savings and cost reductions that are related to synergies/divestitures
    • % IT staff–related expenses/redundancies
    • # Days spent on IT integration
    • $ Accurate IT budget estimates
    • % Revenue growth directly tied to IT delivery
    • % Profit margin growth

    The IT executive’s role in the buying transaction is critical

    And IT leaders have a greater likelihood than ever of needing to support a merger, acquisition, or divestiture.

    1. Reduced Risk

      IT can identify risks that may go unnoticed when IT is not involved.
    2. Increased Accuracy

      The business can make accurate predictions around the costs, timelines, and needs of IT.
    3. Faster Integration

      Faster integration means faster value realization for the business.
    4. Informed Decision Making

      IT leaders hold critical information that can support the business in moving the transaction forward.
    5. Innovation

      IT can suggest new opportunities to generate revenue, optimize processes, or reduce inefficiencies.

    The IT executive’s critical role is demonstrated by:

    • Reduced Risk

      47% of senior leaders wish they would have spent more time on IT due diligence to prevent value erosion (IMAA Institute, 2017).
    • Increased Accuracy

      87% of respondents to a Deloitte survey effectively conducted a virtual deal, with a focus on cybersecurity and integration (Deloitte, 2020).
    • Faster Integration

      Integration costs range from as low as $4 million to as high as $3.8 billion, making the process an investment for the organization (CIO Dive).
    • Informed Decision Making

      Only 38% of corporate and 22% of private equity firms include IT as a significant aspect in their transaction approach (IMAA Institute, 2017).
    • Innovation

      Successful CIOs involved in M&As can spend 70% of their time on aspects outside of IT and 30% of their time on technology and delivery (CIO).

    Playbook benefits

    IT Benefits

    • IT will be seen as an innovative partner to the business, and its suggestions and involvement in the organization will lead to benefits, not hindrances.
    • Develop a streamlined method to valuate the potential organization being purchased and ensure risk management concerns are brought to the business’ attention immediately.
    • Create a comprehensive list of items that IT needs to do during the integration that can be prioritized and actioned.

    Business Benefits

    • The business will get accurate and relevant information about the organization being acquired, ensuring that the anticipated value of the transaction is correctly planned for.
    • Fewer business interruptions will happen, because IT can accurately plan for and execute the high-priority integration tasks.
    • The business can make a fair offer to the purchased organization, having properly valuated all aspects being bought, including the IT environment.

    Insight summary

    Overarching Insight

    As an IT executive, take control of when you get involved in a growth transaction. Do this by proactively identifying acquisition targets, demonstrating the value of IT, and ensuring that integration of IT environments does not lead to unnecessary and costly decisions.

    Proactive Insight

    CIOs on the forefront of digital transformation need to actively look for and suggest opportunities to acquire or partner on new digital capabilities to respond to rapidly changing business needs.

    Discovery & Strategy Insight

    IT organizations that have an effective M&A program plan are more prepared for the buying transaction, enabling a successful outcome. A structured strategy is particularly necessary for organizations expected to deliver M&As rapidly and frequently.

    Due Diligence & Preparation Insight

    Most IT synergies can be realized in due diligence. It is more impactful to consider IT processes and practices (e.g. contracts and culture) in due diligence rather than later in the integration.

    Execution & Value Realization Insight

    IT needs to realize synergies within the first 100 days of integration. The most successful transactions are when IT continuously realizes synergies a year after the transaction and beyond.

    Blueprint deliverables

    Key Deliverable: M&A Buy Playbook

    The M&A Buy Playbook should be a reusable document that enables your IT organization to successfully deliver on any acquisition transaction.

    Screenshots of the 'M and A Buy Playbook' deliverable.

    M&A Buy One-Pager

    See a one-page overview of each phase of the transaction.

    Screenshots of the 'M and A Buy One-Pagers' deliverable.

    M&A Buy Case Studies

    Read a one-page case study for each phase of the transaction.

    Screenshots of the 'M and A Buy Case Studies' deliverable.

    M&A Integration Project Management Tool (SharePoint)

    Manage the integration process of the acquisition using this SharePoint template.

    Screenshots of the 'M and A Integration Project Management Tool (SharePoint)' deliverable.

    M&A Integration Project Management Tool (Excel)

    Manage the integration process of the acquisition using this Excel tool if you can’t or don’t want to use SharePoint.

    Screenshots of the 'M and A Integration Project Management Tool (Excel)' deliverable.

    Info-Tech offers various levels of support to best suit your needs

    DIY Toolkit

    Guided Implementation

    Workshop

    Consulting

    "Our team has already made this critical project a priority, and we have the time and capability, but some guidance along the way would be helpful." "Our team knows that we need to fix a process, but we need assistance to determine where to focus. Some check-ins along the way would help keep us on track." "We need to hit the ground running and get this project kicked off immediately. Our team has the ability to take this over once we get a framework and strategy in place." "Our team does not have the time or the knowledge to take this project on. We need assistance through the entirety of this project."

    Diagnostics and consistent frameworks used throughout all four options

    Guided Implementation

    What does a typical GI on this topic look like?

    A Guided Implementation (GI) is a series of calls with an Info-Tech analyst to help implement our best practices in your organization.

    A typical GI is between 6 to 10 calls over the course of 2 to 4 months.

      Proactive Phase

    • Call #1: Scope requirements, objectives, and your specific challenges.
    • Discovery & Strategy Phase

    • Call #2: Determine stakeholders and their perspectives of IT.
    • Call #3: Identify how M&A could support business strategy and how to communicate.
    • Due Diligence & Preparation Phase

    • Call #4: Establish a transaction team and acquisition strategic direction.
    • Call #5: Create program metrics and identify a standard integration strategy.
    • Call #6: Assess the potential organization(s).
    • Call #7: Identify the integration program plan.
    • Execution & Value Realization Phase

    • Call #8: Establish employee transitions to retain key staff.
    • Call #9: Assess IT’s ability to deliver on the acquisition transaction.

    The Buy Blueprint

    Phase 1

    Proactive

    Phase 1

    Phase 2 Phase 3 Phase 4
    • 1.1 Identify Stakeholders and Their Perspective of IT
    • 1.2 Assess IT’s Current Value and Future State
    • 1.3 Drive Innovation and Suggest Growth Opportunities
    • 2.1 Establish the M&A Program Plan
    • 2.2 Prepare IT to Engage in the Acquisition
    • 3.1 Assess the Target Organization
    • 3.2 Prepare to Integrate
    • 4.1 Execute the Transaction
    • 4.2 Reflection and Value Realization

    This phase will walk you through the following activities:

    • Conduct the CEO-CIO Alignment diagnostic
    • Conduct the CIO Business Vision diagnostic
    • Visualize relationships among stakeholders to identify key influencers
    • Group stakeholders into categories
    • Prioritize your stakeholders
    • Plan to communicate
    • Valuate IT
    • Assess the IT/digital strategy
    • Determine pain points and opportunities
    • Align goals to opportunities
    • Recommend growth opportunities

    This phase involves the following participants:

    • IT and business leadership

    What is the Proactive phase?

    Embracing the digital drivers

    As the number of merger, acquisition, or divestiture transactions driven by digital means continues to increase, IT has an opportunity to not just be involved in a transaction but actively seek out potential deals.

    In the Proactive phase, the business is not currently considering a transaction. However, the business could consider one to reach its strategic goals. IT organizations that have developed respected relationships with the business leaders can suggest these potential transactions.

    Understand the business’ perspective of IT, determine who the critical M&A stakeholders are, valuate the IT environment, and examine how it supports the business goals in order to suggest an M&A transaction.

    In doing so, IT isn’t waiting to be invited to the transaction table – it’s creating it.

    Goal: To support the organization in reaching its strategic goals by suggesting M&A activities that will enable the organization to reach its objectives faster and with greater-value outcomes.

    Proactive Prerequisite Checklist

    Before coming into the Proactive phase, you should have addressed the following:

    • Understand what mergers, acquisitions, and divestitures are.
    • Understand what mergers, acquisitions, and divestitures mean for the business.
    • Understand what mergers, acquisitions, and divestitures mean for IT.

    Review the Executive Brief for more information on mergers, acquisitions, and divestitures for purchasing organizations.

    Proactive

    Step 1.1

    Identify M&A Stakeholders and Their Perspective of IT

    Activities

    • 1.1.1 Conduct the CEO-CIO Alignment diagnostic
    • 1.1.2 Conduct the CIO Business Vision diagnostic
    • 1.1.3 Visualize relationships among stakeholders to identify key influencers
    • 1.1.4 Group stakeholders into categories
    • 1.1.5 Prioritize your stakeholders
    • 1.16 Plan to communicate

    This step involves the following participants:

    • IT executive leader
    • IT leadership
    • Critical M&A stakeholders

    Outcomes of Step

    Understand how the business perceives IT and establish strong relationships with critical M&A stakeholders.

    Business executives' perspectives of IT

    Leverage diagnostics and gain alignment on IT’s role in the organization

    • To suggest or get involved with a merger, acquisition, or divestiture, the IT executive leader needs to be well respected by other members of the executive leadership team and the business.
    • Specifically, the Proactive phase relies on the IT organization being viewed as an Innovator within the business.
    • Identify how the CEO/business executive currently views IT and where they would like IT to move within the Maturity Ladder.
    • Additionally, understand how other critical department leaders view IT and how they view the partnership with IT.
    A colorful visualization titled 'Maturity Ladder' detailing levels of IT function that a business may choose from based on the business executives' perspectives of IT. Starting from the bottom: 'Struggle', Does not embarrass, Does not crash; 'Support', Keeps business happy, Keeps costs low; 'Optimize', Increases efficiency, Decreases costs; 'Expand', Extends into new business, Generates revenue; 'Transform', Creates new industry.

    Misalignment in target state requires further communication between the CIO and CEO to ensure IT is striving toward an agreed-upon direction.

    Info-Tech’s CIO Business Vision (CIO BV) diagnostic measures a variety of high-value metrics to provide a well-rounded understanding of stakeholder satisfaction with IT.

    Sample of Info-Tech's CIO Business Vision diagnostic measuring percentages of high-value metrics like 'IT Satisfaction' and 'IT Value' regarding business leader satisfaction. A note for these two reads 'Evaluate business leader satisfaction with IT this year and last year'. A section titled 'Relationship' has metrics such as 'Understands Needs' and 'Trains Effectively'. A note for this section reads 'Examine indicators of the relationship between IT and the business'. A section titled 'Security Friction' has metrics such as 'Regulatory Compliance-Driven' and 'Office/Desktop Security'.

    Business Satisfaction and Importance for Core Services

    The core services of IT are important when determining what IT should focus on. The most important services with the lowest satisfaction offer the largest area of improvement for IT to drive business value.

    Sample of Info-Tech's CIO Business Vision diagnostic specifically comparing the business satisfaction of 12 core services with their importance. Services listed include 'Service Desk', 'IT Security', 'Requirements Gathering', 'Business Apps', 'Data Quality', and more. There is a short description of the services, a percentage for the business satisfaction with the service, a percentage comparing it to last year, and a numbered ranking of importance for each service. A note reads 'Assess satisfaction and importance across 12 core IT capabilities'.

    1.1.1 Conduct the CEO-CIO Alignment diagnostic

    2 weeks

    Input: IT organization expertise and the CEO-CIO Alignment diagnostic

    Output: An understanding of an executive business stakeholder’s perception of IT

    Materials: CEO-CIO Alignment diagnostic, M&A Buy Playbook

    Participants: IT executive/CIO, Business executive/CEO

    1. The CEO-CIO Alignment diagnostic can be a powerful input. Speak with your Info-Tech account representative to conduct the diagnostic. Use the results to inform current IT capabilities.
    2. You may choose to debrief the results of your diagnostic with an Info-Tech analyst. We recommend this to help your team understand how to interpret and draw conclusions from the results.
    3. Examine the results of the survey and note where there might be specific capabilities that could be improved.
    4. Determine whether there are any areas of significant disagreement between the you and the CEO. Mark down those areas for further conversations. Additionally, take note of areas that could be leveraged to support growth transactions or support your rationale in recommending growth transactions.

    Download the sample report.

    Record the results in the M&A Buy Playbook.

    1.1.2 Conduct the CIO Business Vision diagnostic

    2 weeks

    Input: IT organization expertise, CIO BV diagnostic

    Output: An understanding of business stakeholder perception of certain IT capabilities and services

    Materials: CIO Business Vision diagnostic, Computer, Whiteboard and markers, M&A Buy Playbook

    Participants: IT executive/CIO, Senior business leaders

    1. The CIO Business Vision (CIO BV) diagnostic can be a powerful tool for identifying IT capability focus areas. Speak with your account representative to conduct the CIO BV diagnostic. Use the results to inform current IT capabilities.
    2. You may choose to debrief the results of your diagnostic with an Info-Tech analyst. We recommend this to help your team understand how to interpret the results and draw conclusions from the diagnostic.
    3. Examine the results of the survey and take note of any IT services that have low scores.
    4. Read through the diagnostic comments and note any common themes. Especially note which stakeholders identified they have a favorable relationship with IT and which stakeholders identified they have an unfavorable relationship. For those who have an unfavorable relationship, identify if they will have a critical role in a growth transaction.

    Download the sample report.

    Record the results in the M&A Buy Playbook.

    Create a stakeholder network map for M&A transactions

    Follow the trail of breadcrumbs from your direct stakeholders to their influencers to uncover hidden stakeholders.

    Example:

    Diagram of stakeholders and their relationships with other stakeholders, such as 'Board Members', 'CFO/Finance', 'Compliance', etc. with 'CIO/IT Leader' highlighted in the middle. There are unidirectional black arrows and bi-directional green arrows indicating each connection.

      Legend
    • Black arrows indicate the direction of professional influence
    • Dashed green arrows indicate bidirectional, informal influence relationships

    Info-Tech Insight

    Your stakeholder map defines the influence landscape that the M&A transaction will occur within. This will identify who holds various levels of accountability and decision-making authority when a transaction does take place.

    Use connectors to determine who may be influencing your direct stakeholders. They may not have any formal authority within the organization, but they may have informal yet substantial relationships with your stakeholders.

    1.1.3 Visualize relationships among stakeholders to identify key influencers

    1-3 hours

    Input: List of M&A stakeholders

    Output: Relationships among M&A stakeholders and influencers

    Materials: M&A Buy Playbook

    Participants: IT executive leadership

    1. The purpose of this activity is to list all the stakeholders within your organization that will have a direct or indirect impact on the M&A transaction.
    2. Determine the critical stakeholders, and then determine the stakeholders of your stakeholders and consider adding each of them to the stakeholder list.
    3. Assess who has either formal or informal influence over your stakeholders; add these influencers to your stakeholder list.
    4. Construct a diagram linking stakeholders and their influencers together.
      • Use black arrows to indicate the direction of professional influence.
      • Use dashed green arrows to indicate bidirectional, informal influence relationships.

    Record the results in the M&A Buy Playbook.

    Categorize your stakeholders with a prioritization map

    A stakeholder prioritization map helps IT leaders categorize their stakeholders by their level of influence and ownership in the merger, acquisition, or divestiture process.

    A prioritization map of stakeholder categories split into four quadrants. The vertical axis is 'Influence', from low on the bottom to high on top. The horizontal axis is 'Ownership/Interest', from low on the left to high on the right. 'Spectators' are low influence, low ownership/interest. 'Mediators' are high influence, low ownership/interest. 'Noisemakers' are low influence, high ownership/interest. 'Players' are high influence, high ownership/interest.

    There are four areas in the map, and the stakeholders within each area should be treated differently.

    Players – players have a high interest in the initiative and the influence to effect change over the initiative. Their support is critical, and a lack of support can cause significant impediment to the objectives.

    Mediators – mediators have a low interest but significant influence over the initiative. They can help to provide balance and objective opinions to issues that arise.

    Noisemakers – noisemakers have low influence but high interest. They tend to be very vocal and engaged, either positively or negatively, but have little ability to enact their wishes.

    Spectators – generally, spectators are apathetic and have little influence over or interest in the initiative.

    1.1.4 Group stakeholders into categories

    30 minutes

    Input: Stakeholder map, Stakeholder list

    Output: Categorization of stakeholders and influencers

    Materials: Flip charts, Markers, Sticky notes, M&A Buy Playbook

    Participants: IT executive leadership, Stakeholders

    1. Identify your stakeholders’ interest in and influence on the M&A process as high, medium, or low by rating the attributes below.
    2. Map your results to the model to the right to determine each stakeholder’s category.

    Same prioritization map of stakeholder categories as before. This one has specific stakeholders mapped onto it. 'CFO' is mapped as low interest and middling influence, between 'Mediator' and 'Spectator'. 'CIO' is mapped as higher than average interest and high influence, a 'Player'. 'Board Member' is mapped as high interest and high influence, a 'Player'.

    Level of Influence
    • Power: Ability of a stakeholder to effect change.
    • Urgency: Degree of immediacy demanded.
    • Legitimacy: Perceived validity of stakeholder’s claim.
    • Volume: How loud their “voice” is or could become.
    • Contribution: What they have that is of value to you.
    Level of Interest

    How much are the stakeholder’s individual performance and goals directly tied to the success or failure of the product?

    Record the results in the M&A Buy Playbook.

    Prioritize your stakeholders

    There may be too many stakeholders to be able to manage them all. Focus your attention on the stakeholders that matter most.

    Level of Support

    Supporter

    Evangelist

    Neutral

    Blocker

    Stakeholder Category Player Critical High High Critical
    Mediator Medium Low Low Medium
    Noisemaker High Medium Medium High
    Spectator Low Irrelevant Irrelevant Low

    Consider the three dimensions for stakeholder prioritization: influence, interest, and support. Support can be determined by answering the following question: How significant is that stakeholder to the M&A or divestiture process?

    These parameters are used to prioritize which stakeholders are most important and should receive your focused attention.

    1.1.5 Prioritize your stakeholders

    30 minutes

    Input: Stakeholder matrix

    Output: Stakeholder and influencer prioritization

    Materials: Flip charts, Markers, Sticky notes, M&A Buy Playbook

    Participants: IT executive leadership, M&A/divestiture stakeholders

    1. Identify the level of support of each stakeholder by answering the following question: How significant is that stakeholder to the M&A transaction process?
    2. Prioritize your stakeholders using the prioritization scheme on the previous slide.

    Stakeholder

    Category

    Level of Support

    Prioritization

    CMO Spectator Neutral Irrelevant
    CIO Player Supporter Critical

    Record the results in the M&A Buy Playbook.

    Define strategies for engaging stakeholders by type

    A revisit to the map of stakeholder categories, but with strategies listed for each one, and arrows on the side instead of an axis. The vertical arrow is 'Authority', which increases upward, and the horizontal axis is Ownership/Interest which increases as it moves to the right. The strategy for 'Players' is 'Engage', for 'Mediators' is 'Satisfy', for 'Noisemakers' is 'Inform', and for 'Spectators' is 'Monitor'.

    Type

    Quadrant

    Actions

    Players High influence, high interest – actively engage Keep them updated on the progress of the project. Continuously involve Players in the process and maintain their engagement and interest by demonstrating their value to its success.
    Mediators High influence, low interest – keep satisfied They can be the game changers in groups of stakeholders. Turn them into supporters by gaining their confidence and trust and including them in important decision-making steps. In turn, they can help you influence other stakeholders.
    Noisemakers Low influence, high interest – keep informed Try to increase their influence (or decrease it if they are detractors) by providing them with key information, supporting them in meetings, and using Mediators to help them.
    Spectators Low influence, low interest – monitor They are followers. Keep them in the loop by providing clarity on objectives and status updates.

    Info-Tech Insight

    Each group of stakeholders draws attention and resources away from critical tasks. By properly identifying stakeholder groups, the IT executive leader can develop corresponding actions to manage stakeholders in each group. This can dramatically reduce wasted effort trying to satisfy Spectators and Noisemakers while ensuring the needs of Mediators and Players are met.

    1.1.6 Plan to communicate

    30 minutes

    Input: Stakeholder priority, Stakeholder categorization, Stakeholder influence

    Output: Stakeholder communication plan

    Materials: Flip charts, Markers, Sticky notes, M&A Buy Playbook

    Participants: IT executive leadership, M&A/divestiture stakeholders

    The purpose of this activity is to make a communication plan for each of the stakeholders identified in the previous activities, especially those who will have a critical role in the M&A transaction process.

    1. In the M&A Buy Playbook, input the type of influence each stakeholder has on IT, how they would be categorized in the M&A process, and their level of priority. Use this information to create a communication plan.
    2. Determine the methods and frequency of communication to keep the necessary stakeholder satisfied and maintain or enhance IT’s profile within the organization.

    Record the results in the M&A Buy Playbook.

    Proactive

    Step 1.2

    Assess IT’s Current Value and Method to Achieve a Future State

    Activities

    • 1.2.1 Valuate IT
    • 1.2.2 Assess the IT/digital strategy

    This step involves the following participants:

    • IT executive leader
    • IT leadership
    • Critical stakeholders to M&A

    Outcomes of Step

    Identify critical opportunities to optimize IT and meet strategic business goals through a merger, acquisition, or divestiture.

    How to valuate your IT environment

    And why it matters so much

    • Valuating your current organization’s IT environment is a critical step that all IT organizations should take, whether involved in an M&A or not, to fully understand what it might be worth.
    • The business investments in IT can be directly translated into a value amount. For every $1 invested in IT, the business might be gaining $100 in value back or possibly even loosing $100.
    • Determining, documenting, and communicating this information ensures that the business takes IT’s suggestions seriously and recognizes why investing in IT is so critical.
    • There are three ways a business or asset can be valuated:
      • Cost Approach: Look at the costs associated with building, purchasing, replacing, and maintaining a given aspect of the business.
      • Market Approach: Look at the relative value of a particular aspect of the business. Relative value can fluctuate and depends on what the markets and consequently society believe that particular element is worth.
      • Discounted Cash Flow Approach: Focus on what the potential value of the business could be or the intrinsic value anticipated due to future profitability.
    • (Source: “Valuation Methods,” Corporate Finance Institute)

    Four ways to create value through digital

    1. Reduced costs
    2. Improved customer experience
    3. New revenue sources
    4. Better decision making
    5. (Source: McKinsey & Company)

    1.2.1 Valuate IT

    1 day

    Input: Valuation of data, Valuation of applications, Valuation of infrastructure and operations, Valuation of security and risk

    Output: Valuation of IT

    Materials: Relevant templates/tools listed on the following slides, Capital budget, Operating budget, M&A Buy Playbook

    Participants: IT executive/CIO, IT senior leadership

    The purpose of this activity is to demonstrate that IT is not simply an operational functional area that diminishes business resources. Rather, IT contributes significant value to the business.

    1. Review each of the following slides to valuate IT’s data, applications, infrastructure and operations, and security and risk. These valuations consider several tangible and intangible factors and result in a final dollar amount.
    2. Input the financial amounts identified for each critical area into a summary slide. Use this information to determine where IT is delivering value to the organization.

    Info-Tech Insight

    Consistency is key when valuating your IT organization as well as other IT organizations throughout the transaction process.

    Record the results in the M&A Buy Playbook.

    Data valuation

    Data valuation identifies how you monetize the information that your organization owns.

    Create a data value chain for your organization

    When valuating the information and data that exists in an organization, there are many things to consider.

    Info-Tech has two tools that can support this process:

    1. Information Asset Audit Tool: Use this tool first to take inventory of the different information assets that exist in your organization.
    2. Data Valuation Tool: Once information assets have been accounted for, valuate the data that exists within those information assets.

    Data Collection

    Insight Creation

    Value Creation

    Data Valuation

    01 Data Source
    02 Data Collection Method
    03 Data
    04 Data Analysis
    05 Insight
    06 Insight Delivery
    07 Consumer
    08 Value in Data
    09 Value Dimension
    10 Value Metrics Group
    11 Value Metrics
    Screenshots of Tab 2 of Info-Tech's Data Valuation Tool.

    Instructions

    1. Using the Data Valuation Tool, start gathering information based on the eight steps above to understand your organization’s journey from data to value.
    2. Identify the data value spectrum. (For example: customer sales service, citizen licensing service, etc.)
    3. Fill out the columns for data sources, data collection, and data first.
    4. Capture data analysis and related information.
    5. Then capture the value in data.
    6. Add value dimensions such as usage, quality, and economic dimensions.
      • Remember that economic value is not the only dimension, and usage/quality has a significant impact on economic value.
    7. Collect evidence to justify your data valuation calculator (market research, internal metrics, etc.).
    8. Finally, calculate the value that has a direct correlation with underlying value metrics.

    Application valuation

    Calculate the value of your IT applications

    When valuating the applications and their users in an organization, consider using a business process map. This shows how business is transacted in the company by identifying which IT applications support these processes and which business groups have access to them. Info-Tech has a business process mapping tool that can support this process:

    • Enterprise Integration Process Mapping Tool: Complete this tool first to map the different business processes to the supporting applications in your organization.

    Instructions

    1. Start by calculating user costs. This is the product of the (# of users) × (% of time spent using IT) × (fully burdened salary).
    2. Identify the revenue per employee and divide that by the average cost per employee to calculate the derived productivity ratio (DPR).
    3. Once you have calculated the user costs and DPR, multiply those total values together to get the application value.
    4. User Costs

      Total User Costs

      Derived Productivity Ratio (DPR)

      Total DPR

      Application Value

      # of users % time spent using IT Fully burdened salary Multiply values from the 3 user costs columns Revenue per employee Average cost per employee (Revenue P.E) ÷ (Average cost P.E) (User costs) X (DPR)

    5. Once the total application value is established, calculate the combined IT and business costs of delivering that value. IT and business costs include inflexibility (application maintenance), unavailability (downtime costs, including disaster exposure), IT costs (common costs statistically allocated to applications), and fully loaded cost of active (full-time equivalent [FTE]) users.
    6. Calculate the net value of applications by subtracting the total IT and business costs from the total application value calculated in step 3.
    7. IT and Business Costs

      Total IT and Business Costs

      Net Value of Applications

      Application maintenance Downtime costs (include disaster exposure) Common costs allocated to applications Fully loaded costs of active (FTE) users Sum of values from the four IT and business costs columns (Application value) – (IT and business costs)

    (Source: CSO)

    Infrastructure valuation

    Assess the foundational elements of the business’ information technology

    The purpose of this exercise is to provide a high-level infrastructure valuation that will contribute to valuating your IT environment.

    Calculating the value of the infrastructure will require different methods depending on the environment. For example, a fully cloud-hosted organization will have different costs than a fully on-premises IT environment.

    Instructions:

    1. Start by listing all of the infrastructure-related items that are relevant to your organization.
    2. Once you have finalized your items column, identify the total costs/value of each item.
      • For example, total software costs would include servers and storage.
    3. Calculate the total cost/value of your IT infrastructure by adding all of values in the right column.

    Item

    Costs/Value

    Hardware Assets Total Value +$3.2 million
    Hardware Leased/Service Agreement -$
    Software Purchased +$
    Software Leased/Service Agreement -$
    Operational Tools
    Network
    Disaster Recovery
    Antivirus
    Data Centers
    Service Desk
    Other Licenses
    Total:

    For additional support, download the M&A Runbook for Infrastructure and Operations.

    Risk and security

    Assess risk responses and calculate residual risk

    The purpose of this exercise is to provide a high-level risk assessment that will contribute to valuating your IT environment. For a more in-depth risk assessment, please refer to the Info-Tech tools below:

    1. Risk Register Tool
    2. Security M&A Due Diligence Tool

    Instructions

    1. Review the probability and impact scales below and ensure you have the appropriate criteria that align to your organization before you conduct a risk assessment.
    2. Identify the probability of occurrence and estimated financial impact for each risk category detail and fill out the table on the right. Customize the table as needed so it aligns to your organization.
    3. Probability of Risk Occurrence

      Occurrence Criteria
      (Classification; Probability of Risk Event Within One Year)

      Negligible Very Unlikely; ‹20%
      Very Low Unlikely; 20 to 40%
      Low Possible; 40 to 60%
      Moderately Low Likely; 60 to 80%
      Moderate Almost Certain; ›80%

    Note: If needed, you can customize this scale with the severity designations that you prefer. However, make sure you are always consistent with it when conducting a risk assessment.

    Financial & Reputational Impact

    Budgetary and Reputational Implications
    (Financial Impact; Reputational Impact)

    Negligible (‹$10,000; Internal IT stakeholders aware of risk event occurrence)
    Very Low ($10,000 to $25,000; Business customers aware of risk event occurrence)
    Low ($25,000 to $50,000; Board of directors aware of risk event occurrence)
    Moderately Low ($50,000 to $100,000; External customers aware of risk event occurrence)
    Moderate (›$100,000; Media coverage or regulatory body aware of risk event occurrence)

    Risk Category Details

    Probability of Occurrence

    Estimated Financial Impact

    Estimated Severity (Probability X Impact)

    Capacity Planning
    Enterprise Architecture
    Externally Originated Attack
    Hardware Configuration Errors
    Hardware Performance
    Internally Originated Attack
    IT Staffing
    Project Scoping
    Software Implementation Errors
    Technology Evaluation and Selection
    Physical Threats
    Resource Threats
    Personnel Threats
    Technical Threats
    Total:

    1.2.2 Assess the IT/digital strategy

    4 hours

    Input: IT strategy, Digital strategy, Business strategy

    Output: An understanding of an executive business stakeholder’s perception of IT, Alignment of IT/digital strategy and overall organization strategy

    Materials: Computer, Whiteboard and markers, M&A Buy Playbook

    Participants: IT executive/CIO, Business executive/CEO

    The purpose of this activity is to review the business and IT strategies that exist to determine if there are critical capabilities that are not being supported.

    Ideally, the IT and digital strategies would have been created following development of the business strategy. However, sometimes the business strategy does not directly call out the capabilities it requires IT to support.

    1. On the left half of the corresponding slide in the M&A Buy Playbook, document the business goals, initiatives, and capabilities. Input this information from the business or digital strategies. (If more space for goals, initiatives, or capabilities is needed, duplicate the slide).
    2. On the other half of the slide, document the IT goals, initiatives, and capabilities. Input this information from the IT strategy and digital strategy.

    For additional support, see Build a Business-Aligned IT Strategy.

    Record the results in the M&A Buy Playbook.

    Proactive

    Step 1.3

    Drive Innovation and Suggest Growth Opportunities

    Activities

    • 1.3.1 Determine pain points and opportunities
    • 1.3.2 Align goals with opportunities
    • 1.3.3 Recommend growth opportunities

    This step involves the following participants:

    • IT executive leader
    • IT leadership
    • Critical M&A stakeholders

    Outcomes of Step

    Establish strong relationships with critical M&A stakeholders and position IT as an innovative business partner that can suggest growth opportunities.

    1.3.1 Determine pain points and opportunities

    1-2 hours

    Input: CEO-CIO Alignment diagnostic, CIO Business Vision diagnostic, Valuation of IT environment, IT-business goals cascade

    Output: List of pain points or opportunities that IT can address

    Materials: Computer, Whiteboard and markers, M&A Buy Playbook

    Participants: IT executive/CIO, IT senior leadership, Business stakeholders

    The purpose of this activity is to determine the pain points and opportunities that exist for the organization. These can be external or internal to the organization.

    1. Identify what opportunities exist for your organization. Opportunities are the potential positives that the organization would want to leverage.
    2. Next, identify pain points, which are the potential negatives that the organization would want to alleviate.
    3. Spend time considering all the options that might exist, and keep in mind what has been identified previously.

    Opportunities and pain points can be trends, other departments’ initiatives, business perspectives of IT, etc.

    Record the results in the M&A Buy Playbook.

    1.3.2 Align goals with opportunities

    1-2 hours

    Input: CEO-CIO Alignment diagnostic, CIO Business Vision diagnostic, Valuation of IT environment, IT-business goals cascade, List of pain points and opportunities

    Output: An understanding of an executive business stakeholder’s perception of IT, Foundations for growth strategy

    Materials: Computer, Whiteboard and markers, M&A Buy Playbook

    Participants: IT executive/CIO, IT senior leadership, Business stakeholders

    The purpose of this activity is to determine whether a growth or separation strategy might be a good suggestion to the business in order to meet its business objectives.

    1. For the top three to five business goals, consider:
      1. Underlying drivers
      2. Digital opportunities
      3. Whether a growth or reduction strategy is the solution
    2. Just because a growth or reduction strategy is a solution for a business goal does not necessarily indicate M&A is the way to go. However, it is important to consider before you pursue suggesting M&A.

    Record the results in the M&A Buy Playbook.

    1.3.3 Recommend growth opportunities

    1-2 hours

    Input: Growth or separation strategy opportunities to support business goals, Stakeholder communication plan, Rationale for the suggestion

    Output: M&A transaction opportunities suggested

    Materials: M&A Buy Playbook

    Participants: IT executive/CIO, Business executive/CEO

    The purpose of this activity is to recommend a merger, acquisition, or divestiture to the business.

    1. Identify which of the business goals the transaction would help solve and why IT is the one to suggest such a goal.
    2. Leverage the stakeholder communication plan identified previously to give insight into stakeholders who would have a significant level of interest, influence, or support in the process.

    Info-Tech Insight

    With technology and digital driving many transactions, leverage this opening and begin the discussions with your business on how and why an acquisition would be a great opportunity.

    Record the results in the M&A Buy Playbook.

    By the end of this Proactive phase, you should:

    Be prepared to suggest M&A opportunities to support your company’s goals through growth or acquisition transactions

    Key outcome from the Proactive phase

    Develop progressive relationships and strong communication with key stakeholders to suggest or be aware of transformational opportunities that can be achieved through growth or reduction strategies such as mergers, acquisitions, or divestitures.

    Key deliverables from the Proactive phase
    • Business perspective of IT examined
    • Key stakeholders identified and relationship to the M&A process outlined
    • Ability to valuate the IT environment and communicate IT’s value to the business
    • Assessment of the business, digital, and IT strategies and how M&As could support those strategies
    • Pain points and opportunities that could be alleviated or supported through an M&A transaction
    • Acquisition or buying recommendations

    The Buy Blueprint

    Phase 2

    Discovery & Strategy

    Phase 1

    Phase 2

    Phase 3Phase 4
    • 1.1 Identify Stakeholders and Their Perspective of IT
    • 1.2 Assess IT’s Current Value and Future State
    • 1.3 Drive Innovation and Suggest Growth Opportunities
    • 2.1 Establish the M&A Program Plan
    • 2.2 Prepare IT to Engage in the Acquisition
    • 3.1 Assess the Target Organization
    • 3.2 Prepare to Integrate
    • 4.1 Execute the Transaction
    • 4.2 Reflection and Value Realization

    This phase will walk you through the following activities:

    • Create the mission and vision
    • Identify the guiding principles
    • Create the future-state operating model
    • Determine the transition team
    • Document the M&A governance
    • Create program metrics
    • Establish the integration strategy
    • Conduct a RACI
    • Create the communication plan
    • Assess the potential organization(s)

    This phase involves the following participants:

    • IT executive/CIO
    • IT senior leadership
    • Company M&A team

    Workshop Overview

    Contact your account representative for more information.
    workshops@infotech.com 1-888-670-8889

    Pre-Work

    Day 1

    Day 2

    Day 3

    Day 4

    Day 5

    Establish the Transaction FoundationDiscover the Motivation for AcquiringFormalize the Program PlanCreate the Valuation FrameworkStrategize the TransactionNext Steps and Wrap-Up (offsite)

    Activities

    • 0.1 Conduct the CIO Business Vision and CEO-CIO Alignment diagnostics
    • 0.2 Identify key stakeholders and outline their relationship to the M&A process
    • 0.3 Identify the rationale for the company's decisions to pursue an acquisition
    • 1.1 Review the business rationale for the acquisition
    • 1.2 Assess the IT/digital strategy
    • 1.3 Identify pain points and opportunities tied to the acquisition
    • 1.4 Create the IT vision statement, create the IT mission statement, and identify IT guiding principles
    • 2.1 Create the future-state operating model
    • 2.2 Determine the transition team
    • 2.3 Document the M&A governance
    • 2.4 Establish program metrics
    • 3.1 Valuate your data
    • 3.2 Valuate your applications
    • 3.3 Valuate your infrastructure
    • 3.4 Valuate your risk and security
    • 3.5 Combine individual valuations to make a single framework
    • 4.1 Establish the integration strategy
    • 4.2 Conduct a RACI
    • 4.3 Review best practices for assessing target organizations
    • 4.4 Create the communication plan
    • 5.1 Complete in-progress deliverables from previous four days
    • 5.2 Set up review time for workshop deliverables and to discuss next steps

    Deliverables

    1. Business perspectives of IT
    2. Stakeholder network map for M&A transactions
    1. Business context implications for IT
    2. IT’s acquisition strategic direction
    1. Operating model for future state
    2. Transition team
    3. Governance structure
    4. M&A program metrics
    1. IT valuation framework
    1. Integration strategy
    2. RACI
    3. Communication plan
    1. Completed M&A program plan and strategy
    2. Prepared to assess target organization(s)

    What is the Discovery & Strategy phase?

    Pre-transaction state

    The Discovery & Strategy phase during an acquisition is a unique opportunity for many IT organizations. IT organizations that can participate in the acquisition transaction at this stage are likely considered a strategic partner of the business.

    For one-off acquisitions, IT being invited during this stage of the process is rare. However, for organizations that are preparing to engage in many acquisitions over the coming years, this type of strategy will greatly benefit from IT involvement. Again, the likelihood of participating in an M&A transaction is increasing, making it a smart IT leadership decision to, at the very least, loosely prepare a program plan that can act as a strategic pillar throughout the transaction.

    During this phase of the pre-transaction state, IT will also be asked to participate in ensuring that the potential organization being sought will be able to meet any IT-specific search criteria that was set when the transaction was put into motion.

    Goal: To identify a repeatable program plan that IT can leverage when acquiring all or parts of another organization’s IT environment, ensuring customer satisfaction and business continuity

    Discovery & Strategy Prerequisite Checklist

    Before coming into the Discovery & Strategy phase, you should have addressed the following:

    • Understand the business perspective of IT.
    • Know the key stakeholders and have outlined their relationships to the M&A process.
    • Be able to valuate the IT environment and communicate IT's value to the business.
    • Understand the rationale for the company's decisions to pursue an acquisition and the opportunities or pain points the acquisition should address.

    Discovery & Strategy

    Step 2.1

    Establish the M&A Program Plan

    Activities

    • 2.1.1 Create the mission and vision
    • 2.1.2 Identify the guiding principles
    • 2.1.3 Create the future-state operating model
    • 2.1.4 Determine the transition team
    • 2.1.5 Document the M&A governance
    • 2.1.6 Create program metrics

    This step involves the following participants:

    • IT executive/CIO
    • IT senior leadership
    • Company M&A team

    Outcomes of Step

    Establish an M&A program plan that can be repeated across acquisitions.

    The vision and mission statements clearly articulate IT’s aspirations and purpose

    The IT vision statement communicates a desired future state of the IT organization, whereas the IT mission statement portrays the organization’s reason for being. While each serves its own purpose, they should both be derived from the business context implications for IT.

    Vision Statements

    Mission Statements

    Characteristics

    • Describe a desired future
    • Focus on ends, not means
    • Concise
    • Aspirational
    • Memorable
    • Articulate a reason for existence
    • Focus on how to achieve the vision
    • Concise
    • Easy to grasp
    • Sharply focused
    • Inspirational

    Samples

    To be a trusted advisor and partner in enabling business innovation and growth through an engaged IT workforce. (Source: Business News Daily) IT is a cohesive, proactive, and disciplined team that delivers innovative technology solutions while demonstrating a strong customer-oriented mindset. (Source: Forbes, 2013)

    2.1.1 Create the mission and vision statements

    2 hours

    Input: Business objectives, IT capabilities, Rationale for the transaction

    Output: IT’s mission and vision statements for growth strategies tied to mergers, acquisitions, and divestitures

    Materials: Flip charts/whiteboard, Markers, M&A Buy Playbook

    Participants: IT executive/CIO, IT senior leadership, Company M&A team

    The purpose of this activity is to create mission and vision statements that reflect IT’s intent and method to support the organization as it pursues a growth strategy.

    1. Review the definitions and characteristics of mission and vision statements.
    2. Brainstorm different versions of the mission and vision statements.
    3. Edit the statements until you get to a single version of each that accurately reflects IT’s role in the growth process.

    Record the results in the M&A Buy Playbook.

    Guiding principles provide a sense of direction

    IT guiding principles are shared, long-lasting beliefs that guide the use of IT in constructing, transforming, and operating the enterprise by informing and restricting IT investment portfolio management, solution development, and procurement decisions.

    A diagram illustrating the place of 'IT guiding principles' in the process of making 'Decisions on the use of IT'. There are four main items, connecting lines naming the type of process in getting from one step to the next, and a line underneath clarifying the questions asked at each step. On the far left, over the question 'What decisions should be made?', is 'Business context and IT implications'. This flows forward to 'IT guiding principles', and they are connected by 'Influence'. Next, over the question 'How should decisions be made?', is the main highlighted section. 'IT guiding principles' flows forward to 'Decisions on the use of IT', and they are connected by 'Guide and inform'. On the far right, over the question 'Who has the accountability and authority to make decisions?', is 'IT policies'. This flows back to 'Decisions on the use of IT', and they are connected by 'Direct and control'.

    IT principles must be carefully constructed to make sure they are adhered to and relevant

    Info-Tech has identified a set of characteristics that IT principles should possess. These characteristics ensure the IT principles are relevant and followed in the organization.

    Approach focused. IT principles should be focused on the approach – how the organization is built, transformed, and operated – as opposed to what needs to be built, which is defined by both functional and non-functional requirements.

    Business relevant. Create IT principles that are specific to the organization. Tie IT principles to the organization’s priorities and strategic aspirations.

    Long lasting. Build IT principles that will withstand the test of time.

    Prescriptive. Inform and direct decision making with actionable IT principles. Avoid truisms, general statements, and observations.

    Verifiable. If compliance can’t be verified, people are less likely to follow the principle.

    Easily Digestible. IT principles must be clearly understood by everyone in IT and by business stakeholders. IT principles aren’t a secret manuscript of the IT team. IT principles should be succinct; wordy principles are hard to understand and remember.

    Followed. Successful IT principles represent a collection of beliefs shared among enterprise stakeholders. IT principles must be continuously communicated to all stakeholders to achieve and maintain buy-in.

    In organizations where formal policy enforcement works well, IT principles should be enforced through appropriate governance processes.

    Consider the example principles below

    IT Principle Name

    IT Principle Statement

    1. Risk Management We will ensure that the organization’s IT Risk Management Register is properly updated to reflect all potential risks and that a plan of action against those risks has been identified.
    2. Transparent Communication We will ensure employees are spoken to with respect and transparency throughout the transaction process.
    3. Integration for Success We will create an integration strategy that enables the organization and clearly communicates the resources required to succeed.
    4. Managed Data We will handle data creation, modification, integration, and use across the enterprise in compliance with our data governance policy.
    5. Establish a single IT Environment We will identify, prioritize, and manage the applications and services that IT provides in order to eliminate redundant technology and maximize the value that users and customers experience.
    6. Compliance With Laws and Regulations We will operate in compliance with all applicable laws and regulations for both our organization and the potentially purchased organization.
    7. Defined Value We will create a plan of action that aligns with the organization’s defined value expectations.
    8. Network Readiness We will ensure that employees and customers have immediate access to the network with minimal or no outages.
    9. Operating to Succeed We will bring all of IT into a central operating model within two years of the transaction.

    2.1.2 Identify the guiding principles

    2 hours

    Input: Business objectives, IT capabilities, Rationale for the transaction, Mission and vision statements

    Output: IT’s guiding principles for growth strategies tied to mergers, acquisitions, and divestitures

    Materials: Flip charts/whiteboard, Markers, M&A Buy Playbook

    Participants: IT executive/CIO, IT senior leadership, Company M&A team

    The purpose of this activity is to create the guiding principles that will direct the IT organization throughout the growth strategy process.

    1. Review the role of guiding principles and the examples of guiding principles that organizations have used.
    2. Brainstorm different versions of the guiding principles. Each guiding principle should start with the phrase “We will…”
    3. Edit and consolidate the statements until you have a list of approximately eight to ten statements that accurately reflect IT’s role in the growth process.
    4. Review the guiding principles every six months to ensure they continue to support the delivery of the business’ growth strategy goals.

    Record the results in the M&A Buy Playbook.

    Create two IT teams to support the transaction

    IT M&A Transaction Team

    • The IT M&A Transaction Team should consist of the strongest members of the IT team who can be expected to deliver on unusual or additional tasks not asked of them in normal day-to-day operations.
    • The roles selected for this team will have very specific skills sets or deliver on critical integration capabilities, making their involvement in the combination of two or more IT environments paramount.
    • These individuals need to have a history of proving themselves very trustworthy, as they will likely be required to sign an NDA as well.
    • Expect to have to certain duplicate capabilities or roles across the M&A transaction team and operational team.

    IT Operational Team

    • This group is responsible for ensuring the business operations continue.
    • These employees might be those who are newer to the organization but can be counted on to deliver consistent IT services and products.
    • The roles of this team should ensure that end users or external customers remain satisfied.

    Key capabilities to support M&A

    Consider the following capabilities when looking at who should be a part of the M&A transaction team.

    Employees who have a significant role in ensuring that these capabilities are being delivered will be a top priority.

    Infrastructure

    • Systems Integration
    • Data Management

    Business Focus

    • Service-Level Management
    • Enterprise Architecture
    • Stakeholder Management
    • Project Management

    Risk & Security

    • Privacy Management
    • Security Management
    • Risk & Compliance Management

    Build a lasting and scalable operating model

    An operating model is an abstract visualization, used like an architect’s blueprint, that depicts how structures and resources are aligned and integrated to deliver on the organization’s strategy.

    It ensures consistency of all elements in the organizational structure through a clear and coherent blueprint before embarking on detailed organizational design.

    The visual should highlight which capabilities are critical to attaining strategic goals and clearly show the flow of work so that key stakeholders can understand where inputs flow in and outputs flow out of the IT organization.

    As you assess the current operating model, consider the following:

    • Does the operating model contain all the necessary capabilities your IT organization requires to be successful?
    • What capabilities should be duplicated?
    • Are there individuals with the skill set to support those roles? If not, is there a plan to acquire or develop those skills?
    • A dedicated project team strictly focused on M&A is great. However, is it feasible for your organization? If not, what blockers exist?
    A diagram with 'Initiatives' and 'Solutions' on the left and right of an area chart, 'Customer' at the top, the area between them labelled 'Functional Area n', and six horizontal bars labelled 'IT Capability' stacked on top of each other. The 'IT Capability' bars are slightly skewed to the 'Solutions' side of the chart.

    Info-Tech Insight

    Investing time up-front getting the operating model right is critical. This will give you a framework to rationalize future organizational changes, allowing you to be more iterative and allowing your model to change as the business changes.

    2.1.3 Create the future-state operating model

    4 hours

    Input: Current operating model, IT strategy, IT capabilities, M&A-specific IT capabilities, Business objectives, Rationale for the transaction, Mission and vision statements

    Output: Future-state operating model

    Materials: Operating model, Capability overlay, Flip charts/whiteboard, Markers, M&A Buy Playbook

    Participants: IT executive/CIO, IT senior leadership, Company M&A team

    The purpose of this activity is to establish what the future-state operating model will be if your organization needs to adjust to support a growth transaction.

    1. Ensuring that all the IT capabilities are identified by the business and IT strategy, document your organization’s current operating model.
    2. Identify what core capabilities would be critical to the buying transaction process and integration. Highlight and make copies of those capabilities in the M&A Buy Playbook.
    3. Arrange the capabilities to clearly show the flow of inputs and outputs. Identify critical stakeholders of the process (such as customers or end users) if that will help the flow.
    4. Ensure the capabilities that will be decentralized are clearly identified. Decentralized capabilities do not exist within the central IT organization but rather in specific lines of businesses or products to better understand needs and deliver on the capability.

    An example operating model is included in the M&A Buy Playbook. This process benefits from strong reference architecture and capability mapping ahead of time.

    Record the results in the M&A Buy Playbook.

    2.1.4 Determine the transition team

    3 hours

    Input: IT capabilities, Future-state operating model, M&A-specific IT capabilities, Business objectives, Rationale for the transaction, Mission and vision statements

    Output: Transition team

    Materials: Reference architecture, Organizational structure, Flip charts/whiteboard, Markers

    Participants: IT executive/CIO, IT senior leadership, Company M&A team

    The purpose of this activity is to create a team that will support your IT organization throughout the transaction. Determining which capabilities and therefore which roles will be required ensures that the business will continue to get the operational support it needs.

    1. Based on the outcome of activity 2.1.3, review the capabilities that your organization will require on the transition team. Group capabilities into functional groups containing capabilities that are aligned well with one another because they have similar responsibilities and functionalities.
    2. Replace the capabilities with roles. For example, stakeholder management, requirements gathering, and project management might be one functional group. Project management and stakeholder management might combine to create a project manager role.
    3. Review the examples in the M&A Buy Playbook and identify which roles will be a part of the transition team.

    For more information, see Redesign Your Organizational Structure

    What is governance?

    And why does it matter so much to IT and the M&A process?

    • Governance is the method in which decisions get made, specifically as they impact various resources (time, money, and people).
    • Because M&A is such a highly governed transaction, it is important to document the governance bodies that exist in your organization.
    • This will give insight into what types of governing bodies there are, what decisions they make, and how that will impact IT.
    • For example, funds to support integration need to be discussed, approved, and supplied to IT from a governing body overseeing the acquisition.
    • A highly mature IT organization will have automated governance, while a seemingly non-existent governance process will be considered ad hoc.
    A pyramid with four levels representing the types of governing bodies that are available with differing levels of IT maturity. An arrow beside the pyramid points upward. The bottom of the arrow is labelled 'Traditional (People and document centric)' and the top is labelled 'Adaptive (Data centric)'. Starting at the bottom of the pyramid is level 1 'Ad Hoc Governance', 'Governance that is not well defined or understood within the organization. It occurs out of necessity but often not by the right people'. Level 2 is 'Controlled Governance', 'Governance focused on compliance and decisions driven by hierarchical authority. Levels of authority are defined and often driven by regulatory'. Level 3 is 'Agile Governance', 'Governance that is flexible to support different needs and quick response in the organization. Driven by principles and delegated throughout the company'. At the top of the pyramid is level 4 'Automated Governance', 'Governance that is entrenched and automated into organizational processes and product/service design. Empowered and fully delegated governance to maintain fit and drive organizational success and survival'.

    2.1.5 Document M&A governance

    1-2 hours

    Input: List of governing bodies, Governing body committee profiles, Governance structure

    Output: Documented method on how decisions are made as it relates to the M&A transaction

    Materials: Flip charts/whiteboard, Markers, M&A Buy Playbook

    Participants: IT executive/CIO, IT senior leadership, Company M&A team

    The purpose of this activity is to determine the method in which decisions are made throughout the M&A transaction as it relates to IT. This will require understanding both governing bodies internal to IT and those external to IT.

    1. First, determine the other governance structures within the organization that will impact the decisions made about M&A. List out these bodies or committees.
    2. Create a profile for each committee that looks at the membership, purpose of the committee, decision areas (authority), and the process of inputs and outputs. Ensure IT committees that will have a role in this process are also documented. Consider the benefits realized, risks, and resources required for each.
    3. Organize the committees into a structure, identifying the committees that have a role in defining the strategy, designing and building, and running.

    Record the results in the M&A Buy Playbook.

    Current-state structure map – definitions of tiers

    Strategy: These groups will focus on decisions that directly connect to the strategic direction of the organization.

    Design & Build: The second tier of groups will oversee prioritization of a certain area of governance as well as design and build decisions that feed into strategic decisions.

    Run: The lowest level of governance will be oversight of more-specific initiatives and capabilities within IT.

    Expect tier overlap. Some committees will operate in areas that cover two or three of these governance tiers.

    Measure the IT program’s success in terms of its ability to support the business’ M&A goals

    Upper management will measure IT’s success based on your ability to support the underlying reasons for the M&A. Using business metrics will help assure business stakeholders that IT understands their needs and is working with the business to achieve them.

    Business-Specific Metrics

    • Revenue Growth: Increase in the top line as seen by market expansion, product expansion, etc. by percentage/time.
    • Synergy Extraction: Reduction in costs as determined by the ability to identify and eliminate redundancies over time.
    • Profit Margin Growth: Increase in the bottom line as a result of increased revenue growth and/or decreased costs over time.

    IT-Specific Metrics

    • IT operational savings and cost reductions due to synergies: Operating expenses, capital expenditures, licenses, contracts, applications, infrastructure over time.
    • Reduction in IT staff expense and headcount: Decreased budget allocated to IT staff, and ability to identify and remove redundancies in staff.
    • Meeting or improving on IT budget estimates: Delivering successful IT integration on a budget that is the same or lower than the budget estimated during due diligence.
    • Meeting or improving on IT time-to-integration estimates: Delivering successful IT integration on a timeline that is the same or shorter than the timeline estimated during due diligence.
    • Business capability support: Delivering the end state of IT that supports the expected business capabilities and growth.

    Establish your own metrics to gauge the success of IT

    Establish SMART M&A Success Metrics

    S pecific Make sure the objective is clear and detailed.
    M easurable Objectives are measurable if there are specific metrics assigned to measure success. Metrics should be objective.
    A ctionable Objectives become actionable when specific initiatives designed to achieve the objective are identified.
    R ealistic Objectives must be achievable given your current resources or known available resources.
    T ime-Bound An objective without a timeline can be put off indefinitely. Furthermore, measuring success is challenging without a timeline.
    • What should IT consider when looking to identify potential additions, deletions, or modifications that will either add value to the organization or reduce costs/risks?
    • Provide a definition of synergies.
    • IT operational savings and cost reductions due to synergies: Operating expenses, capital expenditures, licenses, contracts, applications, infrastructure.
    • Reduction in IT staff expense and headcount: Decreased budget allocated to IT staff, and ability to identify and remove redundancies in staff.
    • Meeting or improving on IT budget estimates: Delivering successful IT integration on a budget that is the same or lower than the budget estimated during due diligence.
    • Meeting or improving on IT time-to-integration estimates: Delivering successful IT integration on a timeline that is the same or shorter than the timeline estimated during due diligence.
    • Revenue growth: Increase in the top line as a result, as seen by market expansion, product expansion, etc.
    • Synergy extraction: Reduction in costs, as determined by the ability to identify and eliminate redundancies.
    • Profit margin growth: Increase in the bottom line as a result of increased revenue growth and/or decreased costs.

    Metrics for each phase

    1. Proactive

    2. Discovery & Strategy

    3. Valuation & Due Diligence

    4. Execution & Value Realization

    • % Share of business innovation spend from overall IT budget
    • % Critical processes with approved performance goals and metrics
    • % IT initiatives that meet or exceed value expectation defined in business case
    • % IT initiatives aligned with organizational strategic direction
    • % Satisfaction with IT's strategic decision-making abilities
    • $ Estimated business value added through IT-enabled innovation
    • % Overall stakeholder satisfaction with IT
    • % Percent of business leaders that view IT as an Innovator
    • % IT budget as a percent of revenue
    • % Assets that are not allocated
    • % Unallocated software licenses
    • # Obsolete assets
    • % IT spend that can be attributed to the business (chargeback or showback)
    • % Share of CapEx of overall IT budget
    • % Prospective organizations that meet the search criteria
    • $ Total IT cost of ownership (before and after M&A, before and after rationalization)
    • % Business leaders that view IT as a Business Partner
    • % Defects discovered in production
    • $ Cost per user for enterprise applications
    • % In-house-built applications vs. enterprise applications
    • % Owners identified for all data domains
    • # IT staff asked to participate in due diligence
    • Change to due diligence
    • IT budget variance
    • Synergy target
    • % Satisfaction with the effectiveness of IT capabilities
    • % Overall end-customer satisfaction
    • $ Impact of vendor SLA breaches
    • $ Savings through cost-optimization efforts
    • $ Savings through application rationalization and technology standardization
    • # Key positions empty
    • % Frequency of staff turnover
    • % Emergency changes
    • # Hours of unplanned downtime
    • % Releases that cause downtime
    • % Incidents with identified problem record
    • % Problems with identified root cause
    • # Days from problem identification to root cause fix
    • % Projects that consider IT risk
    • % Incidents due to issues not addressed in the security plan
    • # Average vulnerability remediation time
    • % Application budget spent on new build/buy vs. maintenance (deferred feature implementation, enhancements, bug fixes)
    • # Time (days) to value realization
    • % Projects that realized planned benefits
    • $ IT operational savings and cost reductions that are related to synergies/divestitures
    • % IT staff–related expenses/redundancies
    • # Days spent on IT integration
    • $ Accurate IT budget estimates
    • % Revenue growth directly tied to IT delivery
    • % Profit margin growth

    2.1.6 Create program metrics

    1-2 hours

    Input: IT capabilities, Mission, vision, and guiding principles, Rationale for the acquisition

    Output: Program metrics to support IT throughout the M&A process

    Materials: Flip charts/whiteboard, Markers, M&A Buy Playbook

    Participants: IT executive/CIO, IT senior leadership, Company M&A team

    The purpose of this activity is to determine how IT’s success throughout a growth transaction will be measured and determined.

    1. Document a list of appropriate metrics on the whiteboard. Remember to include metrics that demonstrate the business impact. You can use the sample metrics listed on the previous slide as a starting point.
    2. Set a target and deadline for each metric. This will help the group determine when it is time to evaluate progression.
    3. Establish a baseline for each metric based on information collected within your organization.
    4. Assign an owner for tracking each metric as well as someone to be accountable for performance.

    Record the results in the M&A Buy Playbook.

    Discovery & Strategy

    Step 2.2

    Prepare IT to Engage in the Acquisition

    Activities

    • 2.2.1 Establish the integration strategy
    • 2.2.2 Conduct a RACI
    • 2.2.3 Create the communication plan
    • 2.2.4 Assess the potential organization(s)

    This step involves the following participants:

    • IT executive/CIO
    • IT senior leadership
    • Company M&A team

    Outcomes of Step

    Identify IT’s plan of action when it comes to the acquisition and align IT’s integration strategy with the business’ M&A strategy.

    Integration strategies

    There are several IT integration strategies that will help you achieve your target technology environment.

    IT Integration Strategies
    • Absorption. Convert the target organization’s strategy, structure, processes, and/or systems to that of the acquiring organization.
    • Best-of-Breed. Pick and choose the most effective people, processes, and technologies to form an efficient operating model.
    • Transformation Retire systems from both organizations and use collective capabilities, data, and processes to create something entirely new.
    • Preservation Retain individual business units that will operate within their own capability. People, processes, and technologies are unchanged.

    The approach IT takes will depend on the business objectives for the M&A.

    • Generally speaking, the integration strategy is well understood and influenced by the frequency of and rationale for acquiring.
    • Based on the initiatives generated by each business process owner, you need to determine the IT integration strategy that will best support the desired target technology environment.

    Key considerations when choosing an IT integration strategy include:

    • What are the main business objectives of the M&A?
    • What are the key synergies expected from the transaction?
    • What IT integration best helps obtain these benefits?
    • What opportunities exist to position the business for sustainable growth?

    Absorption and best-of-breed

    Review highlights and drawbacks of absorption and best-of-breed integration strategies

    Absorption
      Highlights
    • Recommended for businesses striving to reduce costs and drive efficiency gains.
    • Economies of scale realized through consolidation and elimination of redundant applications.
    • Quickest path to a single company operation and systems as well as lower overall IT cost.
      Drawbacks
    • Potential for disruption of the target company’s business operations.
    • Requires significant business process changes.
    • Disregarding the target offerings altogether may lead to inferior system decisions that do not yield sustainable results.
    Best-of-Breed
      Highlights
    • Recommended for businesses looking to expand their market presence or acquire new products. Essentially aligning the two organizations in the same market.
    • Each side has a unique offering but complementing capabilities.
    • Potential for better buy-in from the target because some of their systems are kept, resulting in willingness to
      Drawbacks
    • May take longer to integrate because it tends to present increased complexity that results in higher costs and risks.
    • Requires major integration efforts from both sides of the company. If the target organization is uncooperative, creating the desired technology environment will be difficult.

    Transformation and preservation

    Review highlights and drawbacks of transformation and preservation integration strategies

    Transformation
      Highlights
    • This is the most customized approach, although it is rarely used.
    • It is essential to have an established long-term vision of business capabilities when choosing this path.
    • When executed correctly, this approach presents potential for significant upside and creation of sustainable competitive advantages.
      Drawbacks
    • This approach requires extensive time to implement, and the cost of integration work may be significant.
    • If a new system is created without strategic capabilities, the organizations will not realize long-term benefits.
    • The cost of correcting complexities at later stages in the integration effort may be drastic.
    Preservation
      Highlights
    • This approach is appropriate if the merging organizations will remain fairly independent, if there will be limited or no communication between companies, and if the companies’ market strategies, products, and channels are entirely distinct.
    • Environment can be accomplished quickly and at a low cost.
      Drawbacks
    • Impact to each business is minimal, but there is potential for lost synergies and higher operational costs. This may be uncontrollable if the natures of the two businesses are too different to integrate.
    • Reduced benefits and limited opportunities for IT integration.

    2.2.1 Establish the integration strategy

    1-2 hours

    Input: Business integration strategy, Guiding principles, M&A governance

    Output: IT’s integration strategy

    Materials: Flip charts/whiteboard, Markers, M&A Buy Playbook

    Participants: IT executive/CIO, IT senior leadership, Company M&A team

    The purpose of this activity is to determine IT’s approach to integration. The approach might differ slightly from transaction to transaction. However, the business’ approach to transactions should give insight into the general integration strategy IT should adopt.

    1. Make sure you have clearly articulated the business objectives for the M&A, the technology end state for IT, and the magnitude of the overall integration.
    2. Review and discuss the highlights and drawbacks of each type of integration.
    3. Use Info-Tech’s Integration Posture Selection Framework on the next slide to select the integration posture that will appropriately enable the business. Consider these questions during your discussion:
      1. What are the main business objectives of the M&A? What key IT capabilities will need to support business objectives?
      2. What key synergies are expected from the transaction? What opportunities exist to position the business for sustainable growth?
      3. What IT integration best helps obtain these benefits?

    Record the results in the M&A Buy Playbook.

    Integration Posture Selection Framework

    Business M&A Strategy

    Resultant Technology Strategy

    M&A Magnitude (% of Acquirer Assets, Income, or Market Value)

    IT Integration Posture

    A. Horizontal Adopt One Model ‹10% Absorption
    10 to 75% Absorption or Best-of-Breed
    ›75% Best-of-Breed
    B. Vertical Create Links Between Critical Systems Any
    • Preservation (Differentiated Functions)
    • Absorption or Best-of-Breed (Non-Differentiated Functions)
    C. Conglomerate Independent Model Any Preservation
    D. Hybrid: Horizontal & Conglomerate Independent Model Any Preservation

    2.2.2 Conduct a RACI

    1-2 hours

    Input: IT capabilities, Transition team, Integration strategy

    Output: Completed RACI for transition team

    Materials: Reference architecture, Organizational structure, Flip charts/whiteboard, Markers, M&A Buy Playbook

    Participants: IT executive/CIO, IT senior leadership, Company M&A team

    The purpose of this activity is to identify the core accountabilities and responsibilities for the roles identified as critical to your transition team. While there might be slight variation from transaction to transaction, ideally each role should be performing certain tasks.

    1. First, identify a list of critical tasks that need to be completed to support the purchase or acquisition. For example:
      • Communicate with the company M&A team.
      • Identify critical IT risks that could impact the organization after the transaction.
      • Identify key artifacts to collect and review during due diligence.
    2. Next, identify at the activity level which role is accountable or responsible for each activity. Enter an A for accountable, R for responsible, or A/R for both.

    Record the results in the M&A Buy Playbook.

    Communication and change

    Prepare key stakeholders for the potential changes

    • Anytime you are starting a project or program that will depend on users and stakeholders to give up their old way of doing things, change will force people to become novices again, leading to lost productivity and added stress.
    • Change management can improve outcomes for any project where you need people to adopt new tools and procedures, comply with new policies, learn new skills and behaviors, or understand and support new processes.
    • M&As move very quickly, and it can be very difficult to keep track of which stakeholders you need to be communicating with and what you should be communicating.
    • Not all organizations embrace or resist change in the same ways. Base your change communications on your organization’s cultural appetite for change in general.
      • Organizations with a low appetite for change will require more direct, assertive communications.
      • Organizations with a high appetite for change are more suited to more open, participatory approaches.

    Three key dimensions determine the appetite for cultural change:

    • Power Distance. Refers to the acceptance that power is distributed unequally throughout the organization.
      In organizations with a high power distance, the unequal power distribution is accepted by the less powerful employees.
    • Individualism. Organizations that score high in individualism have employees who are more independent. Those who score low in individualism fall into the collectivism side, where employees are strongly tied to one another or their groups.
    • Uncertainty Avoidance. Describes the level of acceptance that an organization has toward uncertainty. Those who score high in this area find that their employees do not favor uncertain situations, while those that score low in this area find that their employees are comfortable with change and uncertainty.

    2.2.3 Create the communication plan

    1-2 hours

    Input: IT’s M&A mission, vision, and guiding principles, M&A transition team, IT integration strategy, RACI

    Output: IT’s M&A communication plan

    Materials: Flip charts/whiteboard, Markers, RACI, M&A Buy Playbook

    Participants: IT executive/CIO, IT senior leadership, Company M&A team

    The purpose of this activity is to create a communication plan that IT can leverage throughout the initiative.

    1. Create a structured communication plan that allows for continuous communication with the integration management office, senior management, and the business functional heads.
    2. Outline key topics of communication, with stakeholders, inputs, and outputs for each topic.
    3. Review Info-Tech’s example communication plan in the M&A Buy Playbook and update it with relevant information.
    4. Does this communication plan make sense for your organization? What doesn’t make sense? Adjust the communication guide to suit your organization.

    Record the results in the M&A Buy Playbook.

    Assessing potential organizations

    As soon as you have identified organizations to consider, it’s imperative to assess critical risks. Most IT leaders can attest that they will receive little to no notice when they have to assess the IT organization of a potential purchase. As a result, having a standardized template to quickly gauge the value of the business can be critical.

    Ways to Assess

    1. News: Assess what sort of news has been announced in relation to the organization. Have they had any risk incidents? Has a critical vendor announced working with them?
    2. LinkedIn: Scan through the LinkedIn profiles of employees. This will give you a sense of what platforms they have based on their employees.
    3. Trends: Some industries will have specific solutions that are relevant and popular. Assess what the key players are (if you don’t already know) to determine the solution.
    4. Business Architecture: While this assessment won’t perfect, try to understand the business’ value streams and the critical business and IT capabilities that would be needed to support them.

    2.2.4 Assess the potential organization(s)

    1-2 hours

    Input: Publicized historical risk events, Solutions and vendor contracts likely in the works, Trends

    Output: IT’s valuation of the potential organization(s) for acquisition

    Materials: M&A Buy Playbook

    Participants: IT executive/CIO

    The purpose of this activity is to assess the organization(s) that your organization is considering purchasing.

    1. Complete the Historical Valuation Worksheet in the M&A Buy Playbook to understand the type of IT organization that your company may inherit and need to integrate with.
      • The business likely isn’t looking for in-depth details at this time. However, as the IT leader, it is your responsibility to ensure critical risks are identified and communicated to the business.
    2. Use the information identified to help the business narrow down which organizations should be targeted for the acquisition.

    Record the results in the M&A Buy Playbook.

    By the end of this pre-transaction phase you should:

    Have a program plan for M&As and a repeatable M&A strategy for IT when engaging in growth transactions

    Key outcomes from the Discovery & Strategy phase
    • Be prepared to analyze and recommend potential organizations that the business can acquire or merge with, using a strong program plan that can be repeated across transactions.
    • Create a M&A strategy that accounts for all the necessary elements of a transaction and ensures sufficient governance, capabilities, and metrics exist.
    Key deliverables from the Discovery & Strategy phase
    • Create vision and mission statements
    • Establish guiding principles
    • Create a future-state operating model
    • Identify the key roles for the transaction team
    • Identify and communicate the M&A governance
    • Determine target metrics
    • Identify the M&A operating model
    • Select the integration strategy framework
    • Conduct a RACI for key transaction tasks for the transaction team
    • Document the communication plan

    M&A Buy Blueprint

    Phase 3

    Due Diligence & Preparation

    Phase 1Phase 2

    Phase 3

    Phase 4
    • 1.1 Identify Stakeholders and Their Perspective of IT
    • 1.2 Assess IT’s Current Value and Future State
    • 1.3 Drive Innovation and Suggest Growth Opportunities
    • 2.1 Establish the M&A Program Plan
    • 2.2 Prepare IT to Engage in the Acquisition
    • 3.1 Assess the Target Organization
    • 3.2 Prepare to Integrate
    • 4.1 Execute the Transaction
    • 4.2 Reflection and Value Realization

    This phase will walk you through the following activities:

    • Drive value with a due diligence charter
    • Identify data room artifacts
    • Assess technical debt
    • Valuate the target IT organization
    • Assess culture
    • Prioritize integration tasks
    • Establish the integration roadmap
    • Identify the needed workforce supply
    • Estimate integration costs
    • Create an employee transition plan
    • Create functional workplans for employees
    • Align project metrics with identified tasks

    This phase involves the following participants:

    • IT executive/CIO
    • IT senior leadership
    • Company M&A team
    • Business leaders
    • Prospective IT organization
    • Transition team

    Workshop Overview

    Contact your account representative for more information.
    workshops@infotech.com 1-888-670-8889

    Pre-Work

    Day 1

    Day 2

    Day 3

    Day 4

    Day 5

    Establish the Transaction FoundationDiscover the Motivation for IntegrationAssess the Target Organization(s)Create the Valuation FrameworkPlan the Integration RoadmapNext Steps and Wrap-Up (offsite)

    Activities

    • 0.1 Identify the rationale for the company's decisions to pursue an acquisition.
    • 0.2 Identify key stakeholders and determine the IT transaction team.
    • 0.3 Gather and evaluate the M&A strategy, future-state operating model, and governance.
    • 1.1 Review the business rationale for the acquisition.
    • 1.2 Identify pain points and opportunities tied to the acquisition.
    • 1.3 Establish the integration strategy.
    • 1.4 Create the due diligence charter.
    • 2.1 Create a list of IT artifacts to be reviewed in the data room.
    • 2.2 Conduct a technical debt assessment.
    • 2.3 Assess the current culture and identify the goal culture.
    • 2.4 Identify the needed workforce supply.
    • 3.1 Valuate the target organization’s data.
    • 3.2 Valuate the target organization’s applications.
    • 3.3 Valuate the target organization’s infrastructure.
    • 3.4 Valuate the target organization’s risk and security.
    • 3.5 Combine individual valuations to make a single framework.
    • 4.1 Prioritize integration tasks.
    • 4.2 Establish the integration roadmap.
    • 4.3 Establish and align project metrics with identified tasks.
    • 4.4 Estimate integration costs.
    • 5.1 Complete in-progress deliverables from previous four days.
    • 5.2 Set up review time for workshop deliverables and to discuss next steps.

    Deliverables

    1. IT strategy
    2. IT operating model
    3. IT governance structure
    4. M&A transaction team
    1. Business context implications for IT
    2. Integration strategy
    3. Due diligence charter
    1. Data room artifacts
    2. Technical debt assessment
    3. Culture assessment
    4. Workforce supply identified
    1. IT valuation framework to assess target organization(s)
    1. Integration roadmap and associated resourcing
    1. Acquisition integration strategy for IT

    What is the Due Diligence & Preparation phase?

    Mid-transaction state

    The Due Diligence & Preparation phase during an acquisition is a critical time for IT. If IT fails to proactively participate in this phase, IT will have to merely react to integration expectations set by the business.

    While not all IT organizations are able to participate in this phase, the evolving nature of M&As to be driven by digital and technological capabilities increases the rationale for IT being at the table. Identifying critical IT risks, which will inevitably be business risks, begins during the due diligence phase.

    This is also the opportunity for IT to plan how it will execute the planned integration strategy. Having access to critical information only available in data rooms will further enable IT to successfully plan and execute the acquisition to deliver the value the business is seeking through a growth transaction.

    Goal: To thoroughly evaluate all potential risks associated with the organization(s) being pursued and create a detailed plan for integrating the IT environments

    Due Diligence Prerequisite Checklist

    Before coming into the Due Diligence & Preparation phase, you must have addressed the following:

    • Understand the rationale for the company's decisions to pursue an acquisition and what opportunities or pain points the acquisition should alleviate.
    • Identify the key roles for the transaction team.
    • Identify the M&A governance.
    • Determine target metrics.
    • Select an integration strategy framework.
    • Conduct a RACI for key transaction tasks for the transaction team.

    Before coming into the Due Diligence & Preparation phase, we recommend addressing the following:

    • Create vision and mission statements.
    • Establish guiding principles.
    • Create a future-state operating model.
    • Identify the M&A operating model.
    • Document the communication plan.
    • Examine the business perspective of IT.
    • Identify key stakeholders and outline their relationship to the M&A process.
    • Be able to valuate the IT environment and communicate IT’s value to the business.

    The Technology Value Trinity

    Delivery of Business Value & Strategic Needs

    • Digital & Technology Strategy
      The identification of objectives and initiatives necessary to achieve business goals.
    • IT Operating Model
      The model for how IT is organized to deliver on business needs and strategies.
    • Information & Technology Governance
      The governance to ensure the organization and its customers get maximum value from the use of information and technology.

    All three elements of the Technology Value Trinity work in harmony to deliver business value and achieve strategic needs. As one changes, the others need to change as well.

    • Digital and IT Strategy tells you what you need to achieve to be successful.
    • IT Operating Model and Organizational Design is the alignment of resources to deliver on your strategy and priorities.
    • Information & Technology Governance is the confirmation of IT’s goals and strategy, which ensures the alignment of IT and business strategy. It’s the mechanism by which you continuously prioritize work to ensure that what is delivered is in line with the strategy. This oversight evaluates, directs, and monitors the delivery of outcomes to ensure that the use of resources results in the achieving the organization’s goals.

    Too often strategy, operating model and organizational design, and governance are considered separate practices. As a result, “strategic documents” end up being wish lists, and projects continue to be prioritized based on who shouts the loudest – not based on what is in the best interest of the organization.

    Due Diligence & Preparation

    Step 3.1

    Assess the Target Organization

    Activities

    • 3.1.1 Drive value with a due diligence charter
    • 3.1.2 Identify data room artifacts
    • 3.1.3 Assess technical debt
    • 3.1.4 Valuate the target IT organization
    • 3.1.5 Assess culture

    This step involves the following participants:

    • IT executive/CIO
    • IT senior leadership
    • Company M&A team
    • Business leaders
    • Prospective IT organization
    • Transition team

    Outcomes of Step

    This step of the process is when IT should actively evaluate the target organization being pursued for acquisition.

    3.1.1 Drive value with a due diligence charter

    1-2 hours

    Input: Key roles for the transaction team, M&A governance, Target metrics, Selected integration strategy framework, RACI of key transaction tasks for the transaction team

    Output: IT Due Diligence Charter

    Materials: M&A Buy Playbook

    Participants: IT executive/CIO, IT senior leadership, Company M&A team

    The purpose of this activity is to create a charter leveraging the items completed in the previous phase, as listed on the Due Diligence Prerequisite Checklist slide, to gain executive sign-off.

    1. In the IT Due Diligence Charter in the M&A Buy Playbook, complete the aspects of the charter that are relevant for you and your organization.
    2. We recommend including these items in the charter:
      • Communication plan
      • Transition team roles
      • Goals and metrics for the transaction
      • Integration strategy
      • Acquisition RACI
    3. Once the charter has been completed, ensure that business executives agree to the charter and sign off on the plan of action.

    Record the results in the M&A Buy Playbook.

    3.1.2 Identify data room artifacts

    4 hours

    Input: Future-state operating model, M&A governance, Target metrics, Selected integration strategy framework, RACI of key transaction tasks for the transaction team

    Output: List of items to acquire and review in the data room

    Materials: Critical domain lists on following slides, M&A Buy Playbook

    Participants: IT executive/CIO, IT senior leadership, Company M&A team, Transition team

    The purpose of this activity is to create a list of the key artifacts that should be asked for and reviewed during the due diligence process.

    1. Review the lists on the following pages as a starting point. Identify which domains, stakeholders, artifacts, and information should be requested for the data room. This information should be directed to the target organization.
    2. IT leadership may or may not be asked to enter the data room directly. Therefore, it’s important that you clearly identify these artifacts.
    3. List each question or concern, select the associated workstream in the M&A Buy Playbook, and update the status of the information retrieval.
    4. Use the comments section to document your discoveries or concerns.

    Record the results in the M&A Buy Playbook.

    Critical domains

    Understand the key stakeholders and outputs for each domain

    Each critical domain will likely have different stakeholders who know that domain best. Communicate with these stakeholders throughout the M&A process to make sure you are getting accurate information and interpreting it correctly.

    Domain

    Stakeholders

    Key Artifacts

    Key Information to request

    Business
    • Enterprise Architecture
    • Business Relationship Manager
    • Business Process Owners
    • Business capability map
    • Capability map (the M&A team should be taking care of this, but make sure it exists)
    • Business satisfaction with various IT systems and services
    Leadership/IT Executive
    • CIO
    • CTO
    • CISO
    • IT budgets
    • IT capital and operating budgets (from current year and previous year)
    Data & Analytics
    • Chief Data Officer
    • Data Architect
    • Enterprise Architect
    • Master data domains, system of record for each
    • Unstructured data retention requirements
    • Data architecture
    • Master data domains, sources, and storage
    • Data retention requirements
    Applications
    • Applications Manager
    • Application Portfolio Manager
    • Application Architect
    • Applications map
    • Applications inventory
    • Applications architecture
    • Copy of all software license agreements
    • Copy of all software maintenance agreements
    Infrastructure
    • Head of Infrastructure
    • Enterprise Architect
    • Infrastructure Architect
    • Infrastructure Manager
    • Infrastructure map
    • Infrastructure inventory
    • Network architecture (including which data centers host which infrastructure and applications)
    • Inventory (including integration capabilities of vendors, versions, switches, and routers)
    • Copy of all hardware lease or purchase agreements
    • Copy of all hardware maintenance agreements
    • Copy of all outsourcing/external service provider agreements
    • Copy of all service-level agreements for centrally provided, shared services and systems
    Products and Services
    • Product Manager
    • Head of Customer Interactions
    • Product lifecycle
    • Product inventory
    • Customer market strategy

    Critical domains (continued)

    Understand the key stakeholders and outputs for each domain

    Domain

    Stakeholders

    Key Artifacts

    Key Information to request

    Operations
    • Head of Operations
    • Service catalog
    • Service overview
    • Service owners
    • Access policies and procedures
    • Availability and service levels
    • Support policies and procedures
    • Costs and approvals (internal and customer costs)
    IT Processes
    • CIO
    • IT Management
    • VP of IT Governance
    • VP of IT Strategy
    • IT process flow diagram
    • Processes in place and productivity levels (capacity)
    • Critical processes/processes the organization feels they do particularly well
    IT People
    • CIO
    • VP of Human Resources
    • IT organizational chart
    • Competency & capacity assessment
    • IT organizational structure (including resources from external service providers such as contractors) with appropriate job descriptions or roles and responsibilities
    • IT headcount and location
    Security
    • CISO
    • Security Architect
    • Security posture
    • Information security staff
    • Information security service providers
    • Information security tools
    • In-flight information security projects
    Projects
    • Head of Projects
    • Project portfolio
    • List of all future, ongoing, and recently completed projects
    Vendors
    • Head of Vendor Management
    • License inventory
    • Inventory (including what will and will not be transitioning, vendors, versions, number of licenses)

    Assess the target organization’s technical debt

    The other organization could be costly to purchase if not yet modernizing.

    • Consider the potential costs that your business will have to spend to get the other IT organization modernized or even digital.
    • This will be highly affected by your planned integration strategy.
    • A best-of-breed strategy might simply mean there's little to bring over from the other organization’s environment.
    • It’s often challenging to identify a direct financial cost for technical debt. Consider direct costs but also assess categories of impact that can have a long-term effect on your business: lost customer, staff, or business partner goodwill; limited flexibility and resilience; and health, safety, and compliance impacts.
    • Use more objective measures to track subjective impact. For example, consider the number of customers who could be significantly affected by each tech debt in the next quarter.

    Focus on solving the problems you need to address.

    Analyzing technical debt has value in that the analysis can help your organization make better risk management and resource allocation decisions.

    Review these examples of technical debt

    Do you have any of these challenges?

    Applications
    • Inefficient or incomplete code
    • Fragile or obsolete systems of record that limit the implementation of new functionality
    • Out-of-date IDEs or compilers
    • Unsupported applications
    Data & Analytics
    • Data presented via API that does not conform to chosen standards (EDI, NRF-ARTS, etc.)
    • Poor data governance
    • No transformation between OLTP and the data warehouse
    • Heavy use of OLTP for reporting
    • Lack of AI model and decision governance, maintenance
    End-User Computing
    • Aging and slow equipment
    • No configuration management
    • No MDM/UEM
    Security
    • Unpatched/unpatchable systems
    • Legacy firewalls
    • No data classification system
    • “Perimeter” security architecture
    • No documented security incident response
    • No policies, or unenforced policies
    Operations
    • Incomplete, ineffective, or undocumented business continuity and disaster recovery plans
    • Insufficient backups or archiving
    • Inefficient MACD processes
    • Application sprawl with no record of installed applications or licenses
    • No ticketing or ITSM system
    • No change management process
    • No problem management process
    • No event/alert management
    Infrastructure
    • End-of-life/unsupported equipment
    • Aging power or cooling systems
    • Water- or halon-based data center fire suppression systems
    • Out-of-date firmware
    • No DR site
    • Damaged or messy cabling
    • Lack of system redundancy
    • Integrated computers on business equipment (e.g. shop floor equipment, medical equipment) running out-of-date OS/software
    Project & Portfolio Management
    • No project closure process
    • Ineffective project intake process
    • No resource management practices

    “This isn’t a philosophical exercise. Knowing what you want to get out of this analysis informs the type of technical debt you will calculate and the approach you will take.” (Scott Buchholz, CTO, Deloitte Government & Public Services Practice, The Wall Street Journal, 2015)

    3.1.3 Assess technical debt

    1-2 hours

    Input: Participant views on organizational tech debt, Five to ten key technical debts, Business impact scoring scales, Reasonable next-quarter scenarios for each technical debt, Technical debt business impact analysis

    Output: Initial list of tech debt for the target organization

    Materials: Whiteboard, Sticky notes, Technical Debt Business Impact Analysis Tool, M&A Buy Playbook

    Participants: IT executive/CIO, IT senior leadership, Business leaders, Transition team

    The purpose of this activity is to assess the technical debt of the other IT organization. Taking on unnecessary technical debt is one of the biggest risks to the IT environment

    1. This activity can be completed by leveraging the blueprint Manage Your Technical Debt, specifically the Technical Debt Business Impact Analysis Tool. Complete the following activities in the blueprint:
      • 1.2.1 Identify your technical debt
      • 1.2.2 Select tech debt for your impact analysis
      • 2.2.2 Estimate tech debt impact
      • 2.2.3 Identify the most-critical technical debts
    2. Review examples of technical debt in the previous slide to assist you with this activity.
    3. Document the results from tab 3, Impact Analysis, in the M&A Buy Playbook if you are trying to record all artifacts related to the transaction in one place.

    Record the results in the M&A Buy Playbook.

    How to valuate an IT environment

    And why it matters so much

    • Valuating the target organization’s IT environment is a critical step to fully understand what it might be worth. Business partners are often not in the position to valuate the IT aspects to the degree that you would be.
    • The business investments in IT can be directly translated to a value amount. Meaning for every $1 invested in IT, the business might be gaining $100 in value back or possibly even loosing $100.
    • Determining, documenting, and communicating this information ensures that the business takes IT’s suggestions seriously and recognizes why investing in IT can be so critical.
    • There are three ways a business or asset can be valuated:
      • Cost Approach: Look at the costs associated with building, purchasing, replacing, and maintaining a given aspect of the business.
      • Market Approach: Look at the relative value of a particular aspect of the business. Relative value can fluctuate and depends on what the markets and consequently society believe that particular element is worth.
      • Discounted Cash Flow Approach: Focus on what the potential value of the business could be or the intrinsic value anticipated due to future profitability.

    The IT valuation conducted during due diligence can have a significant impact on the final financials of the transaction for the business.

    3.1.4 Valuate the target IT organization

    1 day

    Input: Valuation of data, Valuation of applications, Valuation of infrastructure and operations, Valuation of security and risk

    Output: Valuation of target organization’s IT

    Materials: Relevant templates/tools, Capital budget, Operating budget, M&A Buy Playbook

    Participants: IT executive/CIO, IT senior leadership, Prospective IT organization

    The purpose of this activity is to valuate the other IT organization.

    1. Review each of slides 42 to 45 to generate a valuation of IT’s data, applications, infrastructure, and security and risk. These valuations consider several tangible and intangible factors and result in a final dollar amount. For more information on this activity, review Activity 1.2.1 from the Proactive phase.
    2. Identify financial amounts for each critical area and add the financial output to the summary slide in the M&A Buy Playbook.
    3. Compare this information against your own IT organization’s valuation.
      1. Does it add value to your IT organization?
      2. Is there too much risk to accept if this transaction goes through?

    Info-Tech Insight

    Consistency is key when valuating your IT organization as well as other IT organizations throughout the transaction process.

    Record the results in the M&A Buy Playbook.

    Culture should not be overlooked, especially as it relates to the integration of IT environments

    • There are three types of culture that need to be considered.
    • Most importantly, this transition is an opportunity to change the culture that might exist in your organization’s IT environment.
    • Make a decision on which type of culture you’d like IT to have post-transition.

    Target Organization’s Culture

    The culture that the target organization is currently embracing. Their established and undefined governance practices will lend insight into this.

    Your Organization’s Culture

    The culture that your organization is currently embracing. Examine people’s attitudes and behaviors within IT toward their jobs and the organization.

    Ideal Culture

    What will the future culture of the IT organization be once integration is complete? Are there aspects that your current organization and the target organization embrace that are worth considering?

    Culture categories

    Map the results of the IT Culture Diagnostic to an existing framework

    Competitive
    • Autonomy
    • Confront conflict directly
    • Decisive
    • Competitive
    • Achievement oriented
    • Results oriented
    • High performance expectations
    • Aggressive
    • High pay for good performance
    • Working long hours
    • Having a good reputation
    • Being distinctive/different
    Innovative
    • Adaptable
    • Innovative
    • Quick to take advantage of opportunities
    • Risk taking
    • Opportunities for professional growth
    • Not constrained by rules
    • Tolerant
    • Informal
    • Enthusiastic
    Traditional
    • Stability
    • Reflective
    • Rule oriented
    • Analytical
    • High attention to detail
    • Organized
    • Clear guiding philosophy
    • Security of employment
    • Emphasis on quality
    • Focus on safety
    Cooperative
    • Team oriented
    • Fair
    • Praise for good performance
    • Supportive
    • Calm
    • Developing friends at work
    • Socially responsible

    Culture Considerations

    • What culture category was dominant for each IT organization?
    • Do you share the same dominant category?
    • Is your current dominant culture category the most ideal to have post-integration?

    3.1.5 Assess Culture

    3-4 hours

    Input: Cultural assessments for current IT organization, Cultural assessment for target IT organization

    Output: Goal for IT culture

    Materials: IT Culture Diagnostic, M&A Buy Playbook

    Participants: IT executive/CIO, IT senior leadership, IT employees of current organization, IT employees of target organization, Company M&A team

    The purpose of this activity is to assess the different cultures that might exist within the IT environments of both organizations. More importantly, your IT organization can select its desired IT culture for the long term if it does not already exist.

    1. Complete this activity by leveraging the blueprint Fix Your IT Culture, specifically the IT Culture Diagnostic. Fill out the diagnostic for the IT department in your organization:
      1. Answer the 16 questions in tab 2, Diagnostic.
      2. Find out your dominant culture and review recommendations in tab 3, Results.
    2. Document the results from tab 3, Results, in the M&A Buy Playbook if you are trying to record all artifacts related to the transaction in one place.
    3. Repeat the activity for the target organization.
    4. Leverage the information to determine what the goal for the culture of IT will be post-integration if it will differ from the current culture.

    Record the results in the M&A Buy Playbook.

    Due Diligence & Preparation

    Step 3.2

    Prepare to Integrate

    Activities

    • 3.2.1 Prioritize integration tasks
    • 3.2.2 Establish the integration roadmap
    • 3.2.3 Identify the needed workforce supply
    • 3.2.4 Estimate integration costs
    • 3.2.5 Create an employee transition plan
    • 3.2.6 Create functional workplans for employees
    • 3.2.7 Align project metrics with identified tasks

    This step involves the following participants:

    • IT executive/CIO
    • IT senior leadership
    • Transition team
    • Company M&A team

    Outcomes of Step

    Have an established plan of action toward integration across all domains and a strategy toward resources.

    Don’t underestimate the importance of integration preparation

    Integration is the process of combining the various components of one or more organizations into a single organization.

    80% of integration should happen within the first two years. (Source: CIO Dive)

    70% of M&A IT integrations fail due to components that could and should be addressed at the beginning. (Source: The Wall Street Journal, 2019)

    Info-Tech Insight

    Integration is not rationalization. Once the organization has integrated, it can prepare to rationalize the IT environment.

    Integration needs

    Identify your domain needs to support the target technology environment

    Set up a meeting with your IT due diligence team to:

    • Address data, applications, infrastructure, and other domain gaps.
    • Discuss the people and processes necessary to achieve the target technology environment and support M&A business objectives.

    Use this opportunity to:

    • Identify data and application complexities between your organization and the target organization.
    • Identify the IT people and process gaps, redundancies, and initiatives.
    • Determine your infrastructure needs and identify redundancies.
      • Does IT have the infrastructure to support the applications and business capabilities of the resultant enterprise?
      • Identify any gaps between the current infrastructure in both organizations and the infrastructure required in the resultant enterprise.
      • Identify any redundancies.
      • Determine the appropriate IT integration strategies.
    • Document your gaps, redundancies, initiatives, and assumptions to help you track and justify the initiatives that must be undertaken and help estimate the cost of integration.

    Integration implications

    Understand the implications for integration with respect to each target technology environment

    Domain

    Independent Models

    Create Links Between Critical Systems

    Move Key Capabilities to Common Systems

    Adopt One Model

    Data & Analytics

    • Consider data sources that might need to be combined (e.g. financials, email lists, internet).
    • Understand where each organization will warehouse its data and how it will be managed in a cost-effective manner.
    • Consider your reporting and transactional needs. Initially systems may remain separate, but eventually they will need to be merged.
    • Analyze whether or not the data types are compatible between companies.
    • Understand the critical data needs and the complexity of integration activities.
    • Consider your reporting and transactional needs. Initially systems may remain separate, but eventually they will need to be merged.
    • Focus on the master data domains that represent the core of your business.
    • Assess the value, size, location, and cleanliness of the target organization’s data sets.
    • Determine the data sets that will be migrated to capture expected synergies and drive core capabilities while addressing how other data sets will be maintained and managed.
    • Decide which applications to keep and which to terminate. This includes setting timelines for application retirement.
    • Establish interim linkages and common interfaces for applications while major migrations occur.

    Applications

    • Establish whether or not there are certain critical applications that still need to be linked (e.g. email, financials).
    • Leverage the unique strengths and functionalities provided by the applications used by each organization.
    • Confirm that adequate documentation and licensing exists.
    • Decide which critical applications need to be linked versus which need to be kept separate to drive synergies. For example, financial, email, and CRM may need to be linked, while certain applications may remain distinct.
    • Pay particular attention to the extent to which systems relating to customers, products, orders, and shipments need to be integrated.
    • Determine the key capabilities that require support from the applications identified by business process owners.
    • Assess which major applications need to be adopted by both organizations, based on the M&A goals.
    • Establish interim linkages and common interfaces for applications while major migrations occur.
    • Decide which applications to keep and which to terminate. This includes setting timelines for application retirement.
    • Establish interim linkages and common interfaces for applications while major migrations occur.

    Integration implications (continued)

    Understand the implications for integration with respect to each target technology environment

    Domain

    Independent Models

    Create Links Between Critical Systems

    Move Key Capabilities to Common Systems

    Adopt One Model

    Infrastructure

    • Assess the infrastructure demands created by retaining separate models (e.g. separate domains, voice, network integration).
    • Evaluate whether or not there are redundant data centers that could be consolidated to reduce costs.
    • Assess the infrastructure demands created by retaining separate models (e.g. separate domains, voice, network integration).
    • Evaluate whether or not there are redundant data centers that could be consolidated to reduce costs.
    • Evaluate whether certain infrastructure components, such as data centers, can be consolidated to support the new model while also eliminating redundancies. This will help reduce costs.
    • Assess which infrastructure components need to be kept versus which need to be terminated to support the new application portfolio. Keep in mind that increasing the transaction volume on a particular application increases the infrastructure capacity that is required for that application.
    • Extend the network to integrate additional locations.

    IT People & Processes

    • Retain workers from each IT department who possess knowledge of key products, services, and legacy systems.
    • Consider whether there are redundancies in staffing that could be eliminated.
    • The IT processes of each organization will most likely remain separate.
    • Consider the impact of the target organization on your IT processes.
    • Retain workers from each IT department who possess knowledge of key products, services, and legacy systems.
    • Consider whether there are redundancies in staffing that could be eliminated.
    • Consider how critical IT processes of the target organization fit with your current IT processes.
    • Identify which redundant staff members should be terminated by focusing on the key skills that will be necessary to support the common systems.
    • If there is overlap with the IT processes in both organizations, you may wish to map out both processes to get a sense for how they might work together.
    • Assess what processes will be prioritized to support IT strategies.
    • Identify which redundant staff members should be terminated by focusing on the key skills that will be necessary to support the prioritized IT processes.

    Integration implications (continued)

    Understand the implications for integration with respect to each target technology environment

    Domain

    Independent Models

    Create Links Between Critical Systems

    Move Key Capabilities to Common Systems

    Adopt One Model

    Leadership/IT Executive

    • Have insight into the goals and direction of the organization’s leadership. Make sure that a communication path has been established to receive information and provide feedback.
    • The decentralized model will require some form of centralization and strong governance processes to enable informed decisions.
    • Ensure that each area can deliver on its needs while not overstepping the goals and direction of the organization.
    • This will help with integration in the sense that front-line employees can see a single organization beginning to form.
    • In this model, there is the opportunity to select elements of each leadership style and strategy that will work for the larger organization.
    • Leadership can provide a single and unified approach to how the strategic goals will be executed.
    • More often than not, this would be the acquiring organization’s strategic direction.

    Vendors

    • Determine which contracts the target organization currently has in place.
    • Having different vendors in place will not be a bad model if it makes sense.
    • Spend time reviewing the contracts and ensuring that each organization has the right contracts to succeed.
    • Identify what redundancies might exist (ERPs, for example) and determine if the vendor would be willing to terminate one contract or another.
    • Through integration, it might be possible to engage in one set of contract negotiations for a single application or technology.
    • Identify whether there are opportunities to combine contracts or if they must remain completely separated until the end of the term.
    • In an effort to capitalize on the contracts working well, reduce the contracts that might be hindering the organization.
    • Speak to the vendor offering the contract.
    • Going forward, ensure the contracts are negotiated to include clauses to allow for easier and more cost-effective integration.

    Integration implications (continued)

    Understand the implications for integration with respect to each target technology environment

    Domain

    Independent Models

    Create Links Between Critical Systems

    Move Key Capabilities to Common Systems

    Adopt One Model

    Security

    • Both organizations would need to have a process for securing their organization.
    • Sharing and accessing information might be more difficult, as each organization would need to keep the other organization separate to ensure the organization remains secure.
    • Creating standard policies and procedures that each organization must adhere to would be critical here (for example, multifactor authentication).
    • Establish a single path of communication between the two organizations, ensuring reliable and secure data and information sharing.
    • Leverage the same solutions to protect the business as a whole from internal and external threats.
    • Identify opportunities where there might be user points of failure that could be addressed early in the process.
    • Determine what method of threat detection and response will best support the business and select that method to apply to the entire organization, both original and newly acquired.

    Projects

    • Projects remain ongoing as they were prior to the integration.
    • Some projects might be made redundant after the initial integration is over.
    • Re-evaluate the projects after integration to ensure they continue to deliver on the business’ strategic direction.
    • Determine which projects are similar to one another and identify opportunities to leverage business needs and solutions for each organization where possible.
    • Review project histories to determine the rationale for and success of projects that could be reused in either organization going forward.
    • Determine which projects should remain ongoing and which projects could wait to be implemented or could be completely stopped.
    • There might be certain modernization projects ongoing that cannot be stopped.
    • However, for all other projects, embrace a single portfolio.
    • Completely reduce or remove all ongoing projects from the one organization and continue with only the projects of the other organization.
    • Add in new projects when they arise as needed.

    3.2.1 Prioritize integration tasks

    2 hours

    Input: Integration tasks, Transition team, M&A RACI

    Output: Prioritized integration list

    Materials: Integration task checklist, Integration roadmap

    Participants: IT executive/CIO, IT senior leadership, Company M&A team

    The purpose of this activity is to prioritize the different integration tasks that your organization has identified as necessary to this transaction. Some tasks might not be relevant for this particular transaction, and others might be critical.

    1. Download the SharePoint or Excel version of the M&A Integration Project Management Tool. Identify which integration tasks you want as part of your project plan. Alter or remove any tasks that are irrelevant to your organization. Add in tasks you think are missing.
    2. When deciding criticality of the task, consider the effect on stakeholders, those who are impacted or influenced in the process of the task, and dependencies (e.g. data strategy needs to be addressed first before you can tackle its dependencies, like data quality).
    3. Feel free to edit the way you measure criticality. The standard tool leverages a three-point scale. At the end, you should have a list of tasks in priority order based on criticality.

    Record the updates in the M&A Integration Project Management Tool (SharePoint).

    Record the updates in the M&A Integration Project Management Tool (Excel).

    Integration checklists

    Prerequisite Checklist
    • Build the project plan for integration and prioritize activities
      • Plan first day
      • Plan first 30/100 days
      • Plan first year
    • Create an organization-aligned IT strategy
    • Identify critical stakeholders
    • Create a communication strategy
    • Understand the rationale for the acquisition or purchase
    • Develop IT's purchasing strategy
    • Determine goal opportunities
    • Create the mission and vision statements
    • Create the guiding principles
    • Create program metrics
    • Consolidate reports from due diligence/data room
    • Conduct culture assessment
    • Create a transaction team
    • Assess workforce demand and supply
    • Plan and communicate potential layoffs
    • Create an employee transition plan
    • Identify the IT investment
    Business
    • Design an enterprise architecture
    • Document your business architecture
    • Identify and assess all of IT's risks
    Leadership/IT Executive
    • Build an IT budget
    • Structure operating budget
    • Structure capital budget
    • Identify the needed workforce demand vs. capacity
    • Establish and monitor key metrics
    • Communicate value realized/cost savings
    Data
    • Confirm data strategy
    • Confirm data governance
    • Data architecture
    • Data sources
    • Data storage (on-premises vs. cloud)
    • Enterprise content management
    • Compatibility of data types between organizations
    • Cleanliness/usability of target organization data sets
    • Identify data sets that need to be combined to capture synergies/drive core capabilities
    • Reporting and analytics capabilities
    Applications
    • Prioritize and address critical applications
      • ERP
      • CRM
      • Email
      • HRIS
      • Financial
      • Sales
      • Risk
      • Security
    • Leverage application rationalization framework to determine applications to keep, terminate, or create
    • Develop method of integrating applications
    • Model critical applications that have dependencies on one another
    • Identify the infrastructure capacity required to support critical applications
    Operations
    • Communicate helpdesk/service desk information
    • Manage sales access to customer data
    • Determine locations and hours of operation
    • Consolidate phone lists and extensions
    • Synchronize email address books

    Integration checklists (continued)

    Infrastructure
    • Determine single network access
    • Manage organization domains
    • Consolidate data centers
    • Compile inventory of vendors, versions, switches, and routers
    • Review hardware lease or purchase agreements
    • Review outsourcing/service provider agreements
    • Review service-level agreements
    • Assess connectivity linkages between locations
    • Plan to migrate to a single email system if necessary
    Vendors
    • Establish a sustainable vendor management office
    • Review vendor landscape
    • Identify warranty options
    • Rationalize vendor services and solutions
    • Identify opportunities to mature the security architecture
    People
    • Design an IT operating model
    • Redesign your IT organizational structure
    • Conduct a RACI
    • Conduct a culture assessment and identify goal IT culture
    • Build an IT employee engagement program
    • Determine critical roles and systems/process/products they support
    • Create a list of employees to be terminated
    • Create employee transition plans
    • Create functional workplans
    Projects
    • Stop duplicate or unnecessary target organization projects
    • Communicate project intake process
    • Prioritize projects
    Products & Services
    • Ensure customer services requirements are met
    • Ensure customer interaction requirements are met
    • Select a solution for product lifecycle management
    Security
    • Conduct a security assessment of target organization
    • Develop accessibility prioritization and schedule
    • Establish an information security strategy
    • Develop a security awareness and training program
    • Develop and manage security governance, risk, and compliance
    • Identify security budget
    • Build a data privacy and classification program
    IT Processes
    • Evaluate current process models
    • Determine productivity/capacity levels of processes
    • Identify processes to be terminated
    • Identify process expectations from target organization
    • Establish a communication plan
    • Develop a change management process
    • Establish/review IT policies

    3.2.2 Establish the integration roadmap

    2 hours

    Input: Prioritized integration tasks, Employee transition plan, Integration RACI, Costs for activities, Activity owners

    Output: Integration roadmap

    Materials: M&A Integration Project Plan Tool (SharePoint), M&A Integration Project Plan Tool (Excel)

    Participants: IT executive/CIO, IT senior leadership, Transition team, Company M&A team

    The purpose of this activity is to create a roadmap to support IT throughout the integration process. Using the information gathered in previous activities, you can create a roadmap that will ensure a smooth integration.

    1. Leverage our M&A Integration Project Management Tool to track critical elements of the integration project. There are a few options available:
      1. Follow the instructions on the next slide if you are looking to upload our SharePoint project template.
      2. If you cannot or do not want to use SharePoint as your project management solution, download our Excel version of the tool.
        **Remember that this your tool, so customize to your liking.
    2. Identify who will own or be accountable for each of the integration tasks and establish the time frame for when each project should begin and end. This will confirm which tasks should be prioritized.

    Record the updates in the M&A Integration Project Management Tool (SharePoint).

    Record the updates in the M&A Integration Project Management Tool (Excel).

    Integration Project Management Tool (SharePoint Template)

    Follow these instructions to upload our template to your SharePoint environment

    1. Create or use an existing SP site.
    2. Download the M&A Integration Project Plan Tool (SharePoint) .wsp file from the Mergers & Acquisitions: The Buy Blueprint landing page.
    3. To import a template into your SharePoint environment, do the following:
      1. Open PowerShell.
      2. Connect-SPO Service (need to install PowerShell module).
      3. Enter in your tenant admin URL.
      4. Enter in your admin credentials.
      5. Set-SPO Site https://YourDomain.sharepoint.com/sites/YourSiteHe... -DenyAddAndCustomizePages 0
      OR
      1. Turn on both custom script features to allow users to run custom
    4. Screenshot of the 'Custom Script' option for importing a template into your SharePoint environment. Feature description reads 'Control whether users can run custom script on personal sites and self-service created sites. Note: changes to this setting might take up to 24 hours to take effect. For more information, see http://go.microsoft.com/fwlink/?LinkIn=397546'. There are options to prevent or allow users from running custom script on personal/self-service created sites.
    5. Enable the SharePoint Server Standard Site Collection features.
    6. Upload the .wsp file in Solutions Gallery.
    7. Deploy by creating a subsite and select from custom options.
      • Allow or prevent custom script
      • Security considerations of allowing custom script
      • Save, download, and upload a SharePoint site as a template
    8. Refer to Microsoft documentation to understand security considerations and what is and isn’t supported:

    For more information, check out the SharePoint Template: Step-by-Step Deployment Guide.

    Participate in active workforce planning to transition employees

    The chosen IT operating model, primary M&A goals, and any planned changes to business strategy will dramatically impact IT staffing and workforce planning efforts.

    Visualization of the three aspects of 'IT workforce planning', as listed below.

    IT workforce planning

    • Primary M&A goals
      If the goal of the M&A is cost cutting, then workforce planning will be necessary to identify labor redundancies.
    • Changes to business strategy
      If business strategy will change after the merger, then workforce planning will typically be more involved than if business strategy will not change.
    • Integration strategy
      For independent models, workforce planning will typically be unnecessary.
      For connection of essential systems or absorption, workforce planning will likely be an involved, time-consuming process.
    1. Estimate the headcount you will need through the end of the M&A transition period.
    2. Outline the process you will use to assess staff for roles that have more than one candidate.
    3. Review employees in each department to determine the best fit for each role.
    4. Determine whether terminations will happen all together or in waves.

    Info-Tech Insight

    Don’t be a short-term thinker when it comes to workforce planning! IT teams that only consider the headcount needed on day one of the new entity will end up scrambling to find skilled resources to fill workforce gaps later in the transition period.

    3.2.3 Identify the needed workforce supply

    3-4 hours

    Input: IT strategy, Prioritized integration tasks

    Output: A clear indication of how many resources are required for each role and the number of resources that the organization actually has

    Materials: Resource Management Supply-Demand Calculator

    Participants: IT executive/CIO, IT senior leadership, Target organization employees, Company M&A team, Transition team

    The purpose of this activity is to determine the anticipated amount of work that will be required to support projects (like integration), administrative, and keep-the-lights-on activities.

    1. Download the Resource Management Supply-Demand Calculator.
    2. The calculator requires minimal up-front staff participation: You can obtain meaningful results with participation from as few as one person with insight on the distribution of your resources and their average work week or month.
    3. The calculator will yield a report that shows a breakdown of your annual resource supply and demand, as well as the gap between the supply and demand. Further insight on project and non-project supply and demand are provided.
    4. Repeat the tool several times to identify the needs of your IT environment for day one, day 30/100, and year one. Anticipate that these will change over time. Also, do not forget to obtain this information from the target organization. Given that you will be integrating, it’s important to know how many staff they have in which roles.
    5. **For additional information, please review slides starting from slide 44 in Establish Realistic IT Resource Management Practices to see how to use the tool.

    Record the results in the Resource Management Supply-Demand Calculator.

    Resource Supply-Demand Calculator Output Example

    Example of a 'Resource Management Supply-Demand Analysis Report' with charts and tables measuring Annualized Resource Supply and Demand, Resource Capacity Confidence, Project Capacity, and combinations of those metrics.

    Resource Capacity Confidence. This figure is based on your confidence in supply confidence, demand stability, and the supply-demand ratio.

    Importance of estimating integration costs

    Change is the key driver of integration costs

    Integration costs are dependent on the following:
    • Meeting synergy targets – whether that be cost saving or growth related.
      • Employee-related costs, licensing, and reconfiguration fees play a huge part in meeting synergy targets.
    • Adjustments related to compliance or regulations – especially if there are changes to legal entities, reporting requirements, or risk-mitigation standards.
    • Governance or third party–related support required to ensure timelines are met and the integration is a success.
    Integration costs vary by industry type.
    • Certain industries may have integration costs made up of mostly one type, differing from other industries, due to the complexity and different demands of the transaction. For example:
      • Healthcare integration costs are mostly driven by regulatory, safety, and quality standards, as well as consolidation of the research and development function.
      • Energy and Utilities tend to have the lowest integration costs due to most transactions occurring within the same sector rather than as a cross-sector investment. For example, oil and gas acquisitions tend to be for oil fields and rigs (strategic fixed assets), which can easily be added to the buyer’s portfolio.

    Integration costs are more related to the degree of change required than the size of the transaction.

    3.2.4 Estimate integration costs

    3-4 hours

    Input: Integration tasks, Transition team, Valuation of current IT environment, Valuation of target IT environment, Outputs from data room, Technical debt, Employees

    Output: List of anticipated costs required to support IT integration

    Materials: Integration task checklist, Integration roadmap, M&A Buy Playbook

    Participants: IT executive/CIO, IT senior leadership, Company M&A team, Transition team

    The purpose of this activity is to estimate the costs that will be associated with the integration. It’s important to ensure a realistic figure is identified and communicated to the larger M&A team within your company as early in the process as possible. This ensures that the funding required for the transaction is secured and budgeted for in the overarching transaction.

    1. On the associated slide in the M&A Buy Playbook, input:
      • Task
      • Domain
      • Cost type
      • Total cost amount
      • Level of certainty around the cost
    2. Provide a copy of the estimated costs to the company’s M&A team. Also provide any additional information identified earlier to help them understand the importance of those costs.

    Record the results in the M&A Buy Playbook.

    Employee transition planning

    Considering employee impact will be a huge component to ensure successful integration

    • Meet With Leadership
    • Plan Individual and Department Redeployment
    • Plan Individual and Department Layoffs
    • Monitor and Manage Departmental Effectiveness
    • For employees, the transition could mean:
      • Changing from their current role to a new role to meet requirements and expectations throughout the transition.
      • Being laid off because the role they are currently occupying has been made redundant.
    • It is important to plan for what the M&A integration needs will be and what the IT operational needs will be.
    • A lack of foresight into this long-term plan could lead to undue costs and headaches trying to retain critical staff, rehiring positions that were already let go, and keeping redundant employees longer then necessary.

    Info-Tech Insight

    Being transparent throughout the process is critical. Do not hesitate to tell employees the likelihood that their job may be made redundant. This will ensure a high level of trust and credibility for those who remain with the organization after the transaction.

    3.2.5 Create an employee transition plan

    3-4 hours

    Input: IT strategy, IT organizational design, Resource Supply-Demand Calculator output

    Output: Employee transition plans

    Materials: M&A Buy Playbook, Whiteboard, Sticky notes, Markers

    Participants: IT executive/CIO, IT senior leadership, Company M&A team, Transition team

    The purpose of this activity is to create a transition plan for employees.

    1. Transition planning can be done at specific individual levels or more broadly to reflect a single role. Consider these four items in the transition plan:
      • Understand the direction of the employee transitions.
      • Identify employees that will be involved in the transition (moved or laid off).
      • Prepare to meet with employees.
      • Meet with employees.
    2. For each employee that will be facing some sort of change in their regular role, permanent or temporary, create a transition plan.
    3. For additional information on transitioning employees, review the blueprint Streamline Your Workforce During a Pandemic.

    **Note that if someone’s future role is a layoff, then there is no need to record anything for skills needed or method for skill development.

    Record the results in the M&A Buy Playbook.

    3.2.6 Create functional workplans for employees

    3-4 hours

    Input: Prioritized integration tasks, Employee transition plan, Integration RACI, Costs for activities, Activity owners

    Output: Employee functional workplans

    Materials: M&A Buy Playbook, Learning and development tools

    Participants: IT executive/CIO, IT senior leadership, IT management team, Company M&A team, Transition team

    The purpose of this activity is to create a functional workplan for the different employees so that they know what their key role and responsibilities are once the transaction occurs.

    1. First complete the transition plan from the previous activity (3.2.5) and the separation roadmap. Have these documents ready to review throughout this process.
    2. Identify the employees who will be transitioning to a new role permanently or temporarily. Creating a functional workplan is especially important for these employees.
    3. Identify the skills these employees need to have to support the separation. Record this in the corresponding slide in the M&A Buy Playbook.
    4. For each employee, identify someone who will be a point of contact for them throughout the transition.

    It is recommended that each employee have a functional workplan. Leverage the IT managers to support this task.

    Record the results in the M&A Buy Playbook.

    Metrics for integration

    Valuation & Due Diligence

    • % Defects discovered in production
    • $ Cost per user for enterprise applications
    • % In-house-built applications vs. enterprise applications
    • % Owners identified for all data domains
    • # IT staff asked to participate in due diligence
    • Change to due diligence
    • IT budget variance
    • Synergy target

    Execution & Value Realization

    • % Satisfaction with the effectiveness of IT capabilities
    • % Overall end-customer satisfaction
    • $ Impact of vendor SLA breaches
    • $ Savings through cost-optimization efforts
    • $ Savings through application rationalization and technology standardization
    • # Key positions empty
    • % Frequency of staff turnover
    • % Emergency changes
    • # Hours of unplanned downtime
    • % Releases that cause downtime
    • % Incidents with identified problem record
    • % Problems with identified root cause
    • # Days from problem identification to root cause fix
    • % Projects that consider IT risk
    • % Incidents due to issues not addressed in the security plan
    • # Average vulnerability remediation time
    • % Application budget spent on new build/buy vs. maintenance (deferred feature implementation, enhancements, bug fixes)
    • # Time (days) to value realization
    • % Projects that realized planned benefits
    • $ IT operational savings and cost reductions that are related to synergies/divestitures
    • % IT staff–related expenses/redundancies
    • # Days spent on IT integration
    • $ Accurate IT budget estimates
    • % Revenue growth directly tied to IT delivery
    • % Profit margin growth

    3.2.7 Align project metrics with identified tasks

    3-4 hours

    Input: Prioritized integration tasks, Employee transition plan, Integration RACI, Costs for activities, Activity owners, M&A goals

    Output: Integration-specific metrics to measure success

    Materials: Roadmap template, M&A Buy Playbook

    Participants: IT executive/CIO, IT senior leadership, Transition team

    The purpose of this activity is to understand how to measure the success of the integration project by aligning metrics to each identified task.

    1. Review the M&A goals identified by the business. Your metrics will need to tie back to those business goals.
    2. Identify metrics that align to identified tasks and measure achievement of those goals. For each metric you consider, ask the following questions:
      • What is the main goal or objective that this metric is trying to solve?
      • What does success look like?
      • Does the metric promote the right behavior?
      • Is the metric actionable? What is the story you are trying to tell with this metric?
      • How often will this get measured?
      • Are there any metrics it supports or is supported by?

    Record the results in the M&A Buy Playbook.

    By the end of this mid-transaction phase you should:

    Have successfully evaluated the target organization’s IT environment, escalated the acquisition risks and benefits, and prepared IT for integration.

    Key outcomes from the Due Diligence & Preparation phase
    • Participate in due diligence activities to accurately valuate the target organization(s) and determine if there are critical risks or benefits the current organization should be aware of.
    • Create an integration roadmap that considers the tasks that will need to be completed and the resources required to support integration.
    Key deliverables from the Due Diligence & Preparation phase
    • Establish a due diligence charter
    • Create a list of data room artifacts and engage in due diligence
    • Assess the target organization’s technical debt
    • Valuate the target IT organization
    • Assess and plan for culture
    • Prioritize integration tasks
    • Establish the integration roadmap
    • Identify the needed workforce supply
    • Estimate integration costs
    • Create employee transition plans
    • Create functional workplans for employees
    • Align project metrics with identified tasks

    M&A Buy Blueprint

    Phase 4

    Execution & Value Realization

    Phase 1Phase 2Phase 3

    Phase 4

    • 1.1 Identify Stakeholders and Their Perspective of IT
    • 1.2 Assess IT’s Current Value and Future State
    • 1.3 Drive Innovation and Suggest Growth Opportunities
    • 2.1 Establish the M&A Program Plan
    • 2.2 Prepare IT to Engage in the Acquisition
    • 3.1 Assess the Target Organization
    • 3.2 Prepare to Integrate
    • 4.1 Execute the Transaction
    • 4.2 Reflection and Value Realization

    This phase will walk you through the following activities:

    • Rationalize the IT environment
    • Continually update the project plan
    • Confirm integration costs
    • Review IT’s transaction value
    • Conduct a transaction and integration SWOT
    • Review the playbook and prepare for future transactions

    This phase involves the following participants:

    • IT executive/CIO
    • IT senior leadership
    • Vendor management team
    • IT transaction team
    • Company M&A team

    Workshop Overview

    Contact your account representative for more information.
    workshops@infotech.com 1-888-670-8889

    Pre-Work

    Day 1

    Day 2

    Day 3

    Engage in Integration

    Day 4

    Establish the Transaction FoundationDiscover the Motivation for IntegrationPlan the Integration RoadmapPrepare Employees for the TransitionEngage in IntegrationAssess the Transaction Outcomes (Must be within 30 days of transaction date)

    Activities

    • 0.1 Understand the rationale for the company's decisions to pursue an acquisition.
    • 0.2 Identify key stakeholders and determine the IT transaction team.
    • 0.3 Gather and evaluate the M&A strategy, future-state operating model, and governance.
    • 1.1 Review the business rationale for the acquisition.
    • 1.2 Identify pain points and opportunities tied to the acquisition.
    • 1.3 Establish the integration strategy.
    • 1.4 Prioritize Integration tasks.
    • 2.1 Establish the integration roadmap.
    • 2.2 Establish and align project metrics with identified tasks.
    • 2.3 Estimate integration costs.
    • 3.1 Assess the current culture and identify the goal culture.
    • 3.2 Identify the needed workforce supply.
    • 3.3 Create an employee transition plan.
    • 3.4 Create functional workplans for employees.
    • I.1 Complete the integration by regularly updating the project plan.
    • I.2 Begin to rationalize the IT environment where possible and necessary.
    • 4.1 Confirm integration costs.
    • 4.2 Review IT’s transaction value.
    • 4.3 Conduct a transaction and integration SWOT.
    • 4.4 Review the playbook and prepare for future transactions.

    Deliverables

    1. IT strategy
    2. IT operating model
    3. IT governance structure
    4. M&A transaction team
    1. Business context implications for IT
    2. Integration strategy
    1. Integration roadmap and associated resourcing
    1. Culture assessment
    2. Workforce supply identified
    3. Employee transition plan
    1. Rationalized IT environment
    2. Updated integration project plan
    1. SWOT of transaction
    2. M&A Buy Playbook refined for future transactions

    What is the Execution & Value Realization phase?

    Post-transaction state

    Once the transaction comes to a close, it’s time for IT to deliver on the critical integration tasks. Set the organization up for success by having an integration roadmap. Retaining critical IT staff throughout this process will also be imperative to the overall transaction success.

    Throughout the integration process, roadblocks will arise and need to be addressed. However, by ensuring that employees, technology, and processes are planned for ahead of the transaction, you as IT will be able to weather those unexpected concerns with greater ease.

    Now that you as an IT leader have engaged in an acquisition, demonstrating the value IT was able to provide to the process is critical to establishing a positive and respected relationship with other senior leaders in the business. Be prepared to identify the positives and communicate this value to advance the business’ perception of IT.

    Goal: To carry out the planned integration activities and deliver the intended value to the business

    Execution Prerequisite Checklist

    Before coming into the Execution & Value Realization phase, you must have addressed the following:

    • Understand the rationale for the company's decisions to pursue an acquisition and what opportunities or pain points the acquisition should alleviate.
    • Identify the key roles for the transaction team.
    • Identify the M&A governance.
    • Determine target metrics and align to project tasks.
    • Select an integration strategy framework.
    • Conduct a RACI for key transaction tasks for the transaction team.
    • Create a list of data room artifacts and engage in due diligence (directly or indirectly).
    • Prioritize integration tasks.
    • Establish the integration roadmap.
    • Identify the needed workforce supply.
    • Create employee transition plans.

    Before coming into the Execution & Value Realization phase, we recommend addressing the following:

    • Create vision and mission statements.
    • Establish guiding principles.
    • Create a future-state operating model.
    • Identify the M&A operating model.
    • Document the communication plan.
    • Examine the business perspective of IT.
    • Identify key stakeholders and outline their relationship to the M&A process.
    • Be able to valuate the IT environment and communicate IT's value to the business.
    • Establish a due diligence charter.
    • Assess the target organization’s technical debt.
    • Valuate the target IT organization.
    • Assess and plan for culture.
    • Estimate integration costs.
    • Create functional workplans for employees.

    Integration checklists

    Prerequisite Checklist
    • Build the project plan for integration and prioritize activities
      • Plan first day
      • Plan first 30/100 days
      • Plan first year
    • Create an organization-aligned IT strategy
    • Identify critical stakeholders
    • Create a communication strategy
    • Understand the rationale for the acquisition or purchase
    • Develop IT's purchasing strategy
    • Determine goal opportunities
    • Create the mission and vision statements
    • Create the guiding principles
    • Create program metrics
    • Consolidate reports from due diligence/data room
    • Conduct culture assessment
    • Create a transaction team
    • Assess workforce demand and supply
    • Plan and communicate potential layoffs
    • Create an employee transition plan
    • Identify the IT investment
    Business
    • Design an enterprise architecture
    • Document your business architecture
    • Identify and assess all of IT's risks
    Leadership/IT Executive
    • Build an IT budget
    • Structure operating budget
    • Structure capital budget
    • Identify the needed workforce demand vs. capacity
    • Establish and monitor key metrics
    • Communicate value realized/cost savings
    Data
    • Confirm data strategy
    • Confirm data governance
    • Data architecture
    • Data sources
    • Data storage (on-premises vs. cloud)
    • Enterprise content management
    • Compatibility of data types between organizations
    • Cleanliness/usability of target organization data sets
    • Identify data sets that need to be combined to capture synergies/drive core capabilities
    • Reporting and analytics capabilities
    Applications
    • Prioritize and address critical applications
      • ERP
      • CRM
      • Email
      • HRIS
      • Financial
      • Sales
      • Risk
      • Security
    • Leverage application rationalization framework to determine applications to keep, terminate, or create
    • Develop method of integrating applications
    • Model critical applications that have dependencies on one another
    • Identify the infrastructure capacity required to support critical applications
    Operations
    • Communicate helpdesk/service desk information
    • Manage sales access to customer data
    • Determine locations and hours of operation
    • Consolidate phone lists and extensions
    • Synchronize email address books

    Integration checklists (continued)

    Infrastructure
    • Determine single network access
    • Manage organization domains
    • Consolidate data centers
    • Compile inventory of vendors, versions, switches, and routers
    • Review hardware lease or purchase agreements
    • Review outsourcing/service provider agreements
    • Review service-level agreements
    • Assess connectivity linkages between locations
    • Plan to migrate to a single email system if necessary
    Vendors
    • Establish a sustainable vendor management office
    • Review vendor landscape
    • Identify warranty options
    • Rationalize vendor services and solutions
    • Identify opportunities to mature the security architecture
    People
    • Design an IT operating model
    • Redesign your IT organizational structure
    • Conduct a RACI
    • Conduct a culture assessment and identify goal IT culture
    • Build an IT employee engagement program
    • Determine critical roles and systems/process/products they support
    • Create a list of employees to be terminated
    • Create employee transition plans
    • Create functional workplans
    Projects
    • Stop duplicate or unnecessary target organization projects
    • Communicate project intake process
    • Prioritize projects
    Products & Services
    • Ensure customer services requirements are met
    • Ensure customer interaction requirements are met
    • Select a solution for product lifecycle management
    Security
    • Conduct a security assessment of target organization
    • Develop accessibility prioritization and schedule
    • Establish an information security strategy
    • Develop a security awareness and training program
    • Develop and manage security governance, risk, and compliance
    • Identify security budget
    • Build a data privacy and classification program
    IT Processes
    • Evaluate current process models
    • Determine productivity/capacity levels of processes
    • Identify processes to be terminated
    • Identify process expectations from target organization
    • Establish a communication plan
    • Develop a change management process
    • Establish/review IT policies

    Execution & Value Realization

    Step 4.1

    Execute the Transaction

    Activities

    • 4.1.1 Rationalize the IT environment
    • 4.1.2 Continually update the project plan

    This step involves the following participants:

    • IT executive/CIO
    • IT senior leadership
    • Vendor management team
    • IT transaction team
    • Company M&A team

    Outcomes of Step

    Successfully execute on the integration and strategize how to rationalize the two (or more) IT environments and update the project plan, strategizing against any roadblocks as they might come.

    Compile –› Assess –› Rationalize

    Access to critical information often does not happen until day one

    • As the transaction comes to a close and the target organization becomes the acquired organization, it’s important to start working on the rationalization of your organization.
    • One of the most important elements will be to have a complete understanding of the acquired organization’s IT environment. Specifically, assess the technology, people, and processes that might exist.
    • This rationalization will be heavily dependent on your planned integration strategy determined in the Discovery & Strategy phase of the process.
    • If your IT organization was not involved until after that phase, then determine whether your organization plans on remaining in its original state, taking on the acquired organization’s state, or forming a best-of-breed state by combining elements.
    • To execute on this, however, a holistic understanding of the new IT environment is required.

    Some Info-Tech resources to support this initiative:

    • Reduce and Manage Your Organization’s Insider Threat Risk
    • Build an Application Rationalization Framework
    • Rationalize Your Collaboration Tools
    • Consolidate IT Asset Management
    • Build Effective Enterprise Integration on the Back of Business Process
    • Consolidate Your Data Centers

    4.1.1 Rationalize the IT environment

    6-12 months

    Input: RACI chart, List of critical applications, List of vendor contracts, List of infrastructure assets, List of data assets

    Output: Rationalized IT environment

    Materials: Software Terms & Conditions Evaluation Tool

    Participants: IT executive/CIO, IT senior leadership, Vendor management

    The purpose of this activity is to rationalize the IT environment to reduce and eliminate redundant technology.

    1. Compile a list of the various applications and vendor contracts from the acquired organization and the original organization.
    2. Determine where there is repetition. Have a member of the vendor management team review those contracts and identify cost-saving opportunities.

    This will not be a quick and easy activity to complete. It will require strong negotiation on the behalf of the vendor management team.

    For additional information and support for this activity, see the blueprint Master Contract Review and Negotiations for Software Agreements.

    4.1.2 Continually update the project plan

    Reoccurring basis following transition

    Input: Prioritized integration tasks, Integration RACI, Activity owners

    Output: Updated integration project plan

    Materials: M&A Integration Project Management Tool

    Participants: IT executive/CIO, IT senior leadership, IT transaction team, Company M&A team

    The purpose of this activity is to ensure that the project plan is continuously updated as your transaction team continues to execute on the various components outlined in the project plan.

    1. Set a regular cadence for the transaction team to meet, update and review the status of the various integration task items, and strategize how to overcome any roadblocks.
    2. Employ governance best practices in these meetings to ensure decisions can be made effectively and resources allocated strategically.

    Record the updates in the M&A Integration Project Management Tool (SharePoint).

    Record the updates in the M&A Integration Project Management Tool (Excel).

    Execution & Value Realization

    Step 4.2

    Reflection and Value Realization

    Activities

    • 4.2.1 Confirm integration costs
    • 4.2.2 Review IT’s transaction value
    • 4.2.3 Conduct a transaction and integration SWOT
    • 4.2.4 Review the playbook and prepare for future transactions

    This step involves the following participants:

    • IT executive/CIO
    • IT senior leadership
    • Transition team
    • Company M&A team

    Outcomes of Step

    Review the value that IT was able to generate around the transaction and strategize on how to improve future acquisition transactions.

    4.2.1 Confirm integration costs

    3-4 hours

    Input: Integration tasks, Transition team, Previous RACI, Estimated costs

    Output: Actual integration costs

    Materials: M&A Buy Playbook

    Participants: IT executive/CIO, IT senior leadership, IT transaction team, Company M&A team

    The purpose of this activity is to confirm the associated costs around integration. While the integration costs would have been estimated previously, it’s important to confirm the costs that were associated with the integration in order to provide an accurate and up-to-date report to the company’s M&A team.

    1. Taking all the original items identified previously in activity 3.2.4, identify if there were changes in the estimated costs. This can be an increase or a decrease.
    2. Ensure that each cost has a justification for why the cost changed from the original estimation.

    Record the results in the M&A Buy Playbook.

    Track synergy capture through the IT integration

    The ultimate goal of the M&A is to achieve and deliver deal objectives. Early in the M&A, IT must identify, prioritize, and execute upon synergies that deliver value to the business and its shareholders. Continue to measure IT’s contribution toward achieving the organization’s M&A goals throughout the integration by keeping track of cost savings and synergies that have been achieved. When these achievements happen, communicate them and celebrate success.

    1. Define Synergy Metrics: Select metrics to track synergies through the integration.
      1. You can track value by looking at percentages of improvement in process-level metrics depending on the synergies being pursued.
      2. For example, if the synergy being pursued is increasing asset utilization, metrics could range from capacity to revenue generated through increased capacity.
    2. Prioritize Synergistic Initiatives: Estimate the cost and benefit of each initiative's implementation to compare the amount of business value to the cost. The benefits and costs should be illustrated at a high level. Estimating the exact dollar value of fulfilling a synergy can be difficult and misleading.
        Steps
      • Determine the benefits that each initiative is expected to deliver.
      • Determine the high-level costs of implementation (capacity, time, resources, effort).
    3. Track Synergy Captures: Develop a detailed workplan to resource the roadmap and track synergy captures as the initiatives are undertaken.

    Once 80% of the necessary synergies are realized, executive pressure will diminish. However, IT must continue to work toward the technology end state to avoid delayed progression.

    4.2.2 Review IT’s transaction value

    3-4 hours

    Input: Prioritized integration tasks, Integration RACI, Activity owners, M&A company goals

    Output: Transaction value

    Materials: M&A Buy Playbook

    Participants: IT executive/CIO, IT senior leadership, Company's M&A team

    The purpose of this activity is to track how your IT organization performed against the originally identified metrics.

    1. If your organization did not have the opportunity to identify metrics earlier, determine from the company M&A team what those metrics might be. Review activity 3.2.7 for more information on metrics.
    2. Identify whether the metric (which should be used to support a goal) was at, below, or above the original target metric. This is a very critical task for IT to complete because it allows IT to confirm that they were successful engaging in the transaction and that the business can count on them in future transactions.
    3. Be sure to record accurate and relevant information on why the outcomes (good or bad) are supporting the M&A goals that were set out by the business.

    Record the results in the M&A Buy Playbook.

    4.2.3 Conduct a transaction and integration SWOT

    2 hours

    Input: Integration costs, Retention rates, Value IT contributed to the transaction

    Output: Strengths, weaknesses, opportunities, and threats

    Materials: Flip charts, Markers, Sticky notes

    Participants: IT executive/CIO, IT senior leadership, Business transaction team

    The purpose of this activity is to assess the positive and negative elements of the transaction.

    1. Consider the various internal and external elements that could have impacted the outcome of the transaction.
      • Strengths. Internal characteristics that are favorable as they relate to your development environment.
      • Weaknesses Internal characteristics that are unfavorable or need improvement.
      • Opportunities External characteristics that you may use to your advantage.
      • Threats External characteristics that may be potential sources of failure or risk.

    Record the results in the M&A Buy Playbook.

    M&A Buy Playbook review

    With an acquisition complete, your IT organization is now more prepared then ever to support the business through future M&As

    • Now that the transaction is more than 80% complete, take the opportunity to review the key elements that worked well and the opportunities for improvement in future transactions.
    • Critically examine the M&A Buy Playbook your IT organization created and identify what worked well to help the transaction and where your organization could adjust to do better in future transactions.
    • If your organization were to engage in another acquisition under your IT leadership, how would you go about the transaction to make sure the company meets its goals?

    4.2.4 Review the playbook and prepare for future transactions

    4 hours

    Input: Transaction and integration SWOT

    Output: Refined M&A playbook

    Materials: M&A Buy Playbook

    Participants: IT executive/CIO

    The purpose of this activity is to revise the playbook and ensure it is ready to go for future transactions.

    1. Using the outputs from the previous activity, 4.2.3, determine what strengths and opportunities there were that should be leveraged in the next transaction.
    2. Likewise, determine which threats and weaknesses could be avoided in the future transactions.
      Remember, this is your M&A Buy Playbook, and it should reflect the most successful outcome for you in your organization.

    Record the results in the M&A Buy Playbook.

    By the end of this post-transaction phase you should:

    Have completed the integration post-transaction and be fluidly delivering the critical value that the business expected of IT.

    Key outcomes from the Execution & Value Realization phase
    • Ensure the integration tasks are being completed and that any blockers related to the transaction are being removed.
    • Determine where IT was able to realize value for the business and demonstrate IT’s involvement in meeting target goals.
    Key deliverables from the Execution & Value Realization phase
    • Rationalize the IT environment
    • Continually update the project plan for completion
    • Confirm integration costs
    • Review IT’s transaction value
    • Conduct a transaction and integration SWOT
    • Review the playbook and prepare for future transactions

    Summary of Accomplishment

    Problem Solved

    Congratulations, you have completed the M&A Buy Blueprint!

    Rather than reacting to a transaction, you have been proactive in tackling this initiative. You now have a process to fall back on in which you can be an innovative IT leader by suggesting how and why the business should engage in an acquisition. You now have:

    • Created a standardized approach for how your IT organization should address acquisitions.
    • Evaluated the target organizations successfully and established an integration project plan.
    • Delivered on the integration project plan successfully and communicated IT’s transaction value to the business.

    Now that you have done all of this, reflect on what went well and what can be improved in case if you have to do this all again in a future transaction.

    If you would like additional support, have our analysts guide you through other phases as part of an Info-Tech workshop.

    Contact your account representative for more information
    workshops@infotech.com 1-888-670-8899

    Research Contributors and Experts

    Ibrahim Abdel-Kader
    Research Analyst | CIO
    Info-Tech Research Group
    Brittany Lutes
    Senior Research Analyst | CIO
    Info-Tech Research Group
    John Annand
    Principal Research Director | Infrastructure
    Info-Tech Research Group
    Scott Bickley
    Principal Research Director | Vendor Management
    Info-Tech Research Group
    Cole Cioran
    Practice Lead | Applications
    Info-Tech Research Group
    Dana Daher
    Research Analyst | Strategy & Innovation
    Info-Tech Research Group
    Eric Dolinar
    Manager | M&A Consulting
    Deloitte Canada
    Christoph Egel
    Director, Solution Design & Deliver
    Cooper Tire & Rubber Company
    Nora Fisher
    Vice President | Executive Services Advisory
    Info-Tech Research Group
    Larry Fretz
    Vice President | Industry
    Info-Tech Research Group

    Research Contributors and Experts

    David Glazer
    Vice President of Analytics
    Kroll
    Jack Hakimian
    Senior Vice President | Workshops and Delivery
    Info-Tech Research Group
    Gord Harrison
    Senior Vice President | Research & Advisory
    Info-Tech Research Group
    Valence Howden
    Principal Research Director | CIO
    Info-Tech Research Group
    Jennifer Jones
    Research Director | Industry
    Info-Tech Research Group
    Nancy McCuaig
    Senior Vice President | Chief Technology and Data Office
    IGM Financial Inc.
    Carlene McCubbin
    Practice Lead | CIO
    Info-Tech Research Group
    Kenneth McGee
    Research Fellow | Strategy & Innovation
    Info-Tech Research Group
    Nayma Naser
    Associate
    Deloitte
    Andy Neill
    Practice Lead | Data & Analytics, Enterprise Architecture
    Info-Tech Research Group

    Research Contributors and Experts

    Rick Pittman
    Vice President | Research
    Info-Tech Research Group
    Rocco Rao
    Research Director | Industry
    Info-Tech Research Group
    Mark Rosa
    Senior Vice President & Chief Information Officer
    Mohegan Gaming and Entertainment
    Tracy-Lynn Reid
    Research Lead | People & Leadership
    Info-Tech Research Group
    Jim Robson
    Senior Vice President | Shared Enterprise Services (retired)
    Great-West Life
    Steven Schmidt
    Senior Managing Partner Advisory | Executive Services
    Info-Tech Research Group
    Nikki Seventikidis
    Senior Manager | Finance Initiative & Continuous Improvement
    CST Consultants Inc.
    Allison Straker
    Research Director | CIO
    Info-Tech Research Group
    Justin Waelz
    Senior Network & Systems Administrator
    Info-Tech Research Group
    Sallie Wright
    Executive Counselor
    Info-Tech Research Group

    Bibliography

    “5 Ways for CIOs to Accelerate Value During Mergers and Acquisitions.” Okta, n.d. Web.

    Altintepe, Hakan. “Mergers and acquisitions speed up digital transformation.” CIO.com, 27 July 2018. Web.

    “America’s elite law firms are booming.” The Economist, 15 July 2021. Web.

    Barbaglia, Pamela, and Joshua Franklin. “Global M&A sets Q1 record as dealmakers shape post-COVID world.” Nasdaq, 1 April 2021. Web.

    Boyce, Paul. “Mergers and Acquisitions Definition: Types, Advantages, and Disadvantages.” BoyceWire, 8 Oct. 2020. Web.

    Bradt, George. “83% Of Mergers Fail -- Leverage A 100-Day Action Plan For Success Instead.” Forbes, 27 Jan. 2015. Web.

    Capgemini. “Mergers and Acquisitions: Get CIOs, IT Leaders Involved Early.” Channel e2e, 19 June 2020. Web.

    Chandra, Sumit, et al. “Make Or Break: The Critical Role Of IT In Post-Merger Integration.” IMAA Institute, 2016. Web.

    Deloitte. “How to Calculate Technical Debt.” The Wall Street Journal, 21 Jan. 2015. Web.

    Ernst & Young. “IT As A Driver Of M&A Success.” IMAA Institute, 2017. Web.

    Fernandes, Nuno. “M&As In 2021: How To Improve The Odds Of A Successful Deal.” Forbes, 23 March 2021. Web.

    “Five steps to a better 'technology fit' in mergers and acquisitions.” BCS, 7 Nov. 2019. Web.

    Fricke, Pierre. “The Biggest Opportunity You’re Missing During an M&Aamp; IT Integration.” Rackspace, 4 Nov. 2020. Web.

    Garrison, David W. “Most Mergers Fail Because People Aren't Boxes.” Forbes, 24 June 2019. Web.

    Harroch, Richard. “What You Need To Know About Mergers & Acquisitions: 12 Key Considerations When Selling Your Company.” Forbes, 27 Aug. 2018. Web.

    Hope, Michele. “M&A Integration: New Ways To Contain The IT Cost Of Mergers, Acquisitions And Migrations.” Iron Mountain, n.d. Web.

    “How Agile Project Management Principles Can Modernize M&A.” Business.com, 13 April 2020. Web.

    Hull, Patrick. “Answer 4 Questions to Get a Great Mission Statement.” Forbes, 10 Jan. 2013. Web.

    Kanter, Rosabeth Moss. “What We Can Learn About Unity from Hostile Takeovers.” Harvard Business Review, 12 Nov. 2020. Web.

    Koller, Tim, et al. “Valuation: Measuring and Managing the Value of Companies, 7th edition.” McKinsey & Company, 2020. Web.

    Labate, John. “M&A Alternatives Take Center Stage: Survey.” The Wall Street Journal, 30 Oct. 2020. Web.

    Lerner, Maya Ber. “How to Calculate ROI on Infrastructure Automation.” DevOps.com, 1 July 2020. Web.

    Loten, Angus. “Companies Without a Tech Plan in M&A Deals Face Higher IT Costs.” The Wall Street Journal, 18 June 2019. Web.

    Low, Jia Jen. “Tackling the tech integration challenge of mergers today” Tech HQ, 6 Jan. 2020. Web.

    Lucas, Suzanne. “5 Reasons Turnover Should Scare You.” Inc. 22 March 2013. Web.

    “M&A Trends Survey: The future of M&A. Deal trends in a changing world.” Deloitte, Oct. 2020. Web.

    Maheshwari, Adi, and Manish Dabas. “Six strategies tech companies are using for successful divesting.” EY, 1 Aug. 2020. Web.

    Majaski, Christina. “Mergers and Acquisitions: What's the Difference?” Investopedia, 30 Apr. 2021.

    “Mergers & Acquisitions: Top 5 Technology Considerations.” Teksetra, 21 Jul. 2020. Web.

    “Mergers Acquisitions M&A Process.” Corporate Finance Institute, n.d. Web.

    “Mergers and acquisitions: A means to gain technology and expertise.” DLA Piper, 2020. Web.

    Nash, Kim S. “CIOs Take Larger Role in Pre-IPO Prep Work.” The Wall Street Journal, 5 March 2015. Web.

    Paszti, Laila. “Canada: Emerging Trends In Information Technology (IT) Mergers And Acquisitions.” Mondaq, 24 Oct. 2019. Web.

    Patel, Kiison. “The 8 Biggest M&A Failures of All Time” Deal Room, 9 Sept. 2021. Web.

    Peek, Sean, and Paula Fernandes. “What Is a Vision Statement?” Business News Daily, 7 May 2020. Web.

    Ravid, Barak. “Tech execs focus on growth amid increasingly competitive M&A market.” EY, 28 April 2021. Web.

    Resch, Scott. “5 Questions with a Mergers & Acquisitions Expert.” CIO, 25 June 2019. Web.

    Salsberg, Brian. “Four tips for estimating one-time M&A integration costs.” EY, 17 Oct. 2019. Web.

    Samuels, Mark. “Mergers and acquisitions: Five ways tech can smooth the way.” ZDNet, 15 Aug. 2018. Web.

    “SAP Divestiture Projects: Options, Approach and Challenges.” Cognizant, May, 2014. Web.

    Steeves, Dave. “7 Rules for Surviving a Merger & Acquisition Technology Integration.” Steeves and Associates, 5 Feb. 2020. Web.

    Tanaszi, Margaret. “Calculating IT Value in Business Terms.” CSO, 27 May 2004. Web.

    “The CIO Playbook. Nine Steps CIOs Must Take For Successful Divestitures.” SNP, 2016. Web.

    “The Role of IT in Supporting Mergers and Acquisitions.” Cognizant, Feb. 2015. Web.

    Torres, Roberto. “M&A playbook: How to prepare for the cost, staff and tech hurdles.” CIO Dive, 14 Nov. 2019. Web.

    “Valuation Methods.” Corporate Finance Institute, n.d. Web.

    Weller, Joe. “The Ultimate Guide to the M&A Process for Buyers and Sellers.” Smartsheet, 16 May 2019. Web.

    Take Control of Infrastructure and Operations Metrics

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    • Parent Category Name: Operations Management
    • Parent Category Link: /i-and-o-process-management
    • Measuring the business value provided by IT is very challenging.
    • You have a number of metrics, but they may not be truly meaningful, contextual, or actionable.
    • You know you need more than a single metric to tell the whole story. You also suspect that metrics from different systems combined will tell an even fuller story.
    • You are being asked to provide information from different levels of management, for different audiences, conveying different information.

    Our Advice

    Critical Insight

    • Many organizations collect metrics to validate they are keeping the lights on. But the Infrastructure and Operations managers who are benefitting the most are taking steps to ensure they are getting the right metrics to help them make decisions, manage costs, and plan for change.
    • Complaints about metrics are often rooted in managers wading through too many individual metrics, wrong metrics, or data that they simply can’t trust.
    • Info-Tech surveyed and interviewed a number of Infrastructure managers, CIOs, and IT leaders to understand how they are leveraging metrics. Successful organizations are using metrics for everything from capacity planning to solving customer service issues to troubleshooting system failures.

    Impact and Result

    • Manage metrics so they don’t become time wasters and instead provide real value.
    • Identify the types of metrics you need to focus on.
    • Build a metrics process to ensure you are collecting the right metrics and getting data you can use to save time and make better decisions.

    Take Control of Infrastructure and Operations Metrics Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should implement a metrics program in your Infrastructure and Operations practice, review Info-Tech’s methodology, and understand the ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Gap analysis

    This phase will help you identify challenges that you want to avoid by implementing a metrics program, discover the main IT goals, and determine your core metrics.

    • Take Control of Infrastructure and Operations Metrics – Phase 1: Gap Analysis
    • Infra & Ops Metrics Executive Presentation

    2. Build strategy

    This phase will help you make an actionable plan to implement your metrics program, define roles and responsibilities, and communicate your metrics project across your organization and with the business division.

    • Take Control of Infrastructure and Operations Metrics – Phase 2: Build Strategy
    • Infra & Ops Metrics Definition Template
    • Infra & Ops Metrics Tracking and Reporting Tool
    • Infra & Ops Metrics Program Roles & Responsibilities Guide
    • Weekly Metrics Review With Your Staff
    • Quarterly Metrics Review With the CIO
    [infographic]

    Run Better Meetings

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    • Parent Category Name: Voice & Video Management
    • Parent Category Link: /voice-video-management

    Your newly hybrid workplace will include virtual, hybrid, and physical meetings, presenting several challenges:

    • The experience for onsite and remote attendees is not equal.
    • Employees are experiencing meeting and video fatigue.
    • Meeting rooms are not optimized for hybrid meetings.
    • The fact is that many people have not successfully run hybrid meetings before.

    Our Advice

    Critical Insight

    • Successful hybrid workplace plans must include planning around hybrid meetings. Seamless hybrid meetings are the result of thoughtful planning and documented best practices.

    Impact and Result

    • Identify your current state and the root cause of unsatisfactory meetings.
    • Review and identify meetings best practices around meeting roles, delivery models, and training.
    • Improve the technology that supports meetings.
    • Use Info-Tech’s quick checklists and decision flowchart to accelerate meeting planning and cover your bases.

    Run Better Meetings Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should run better meetings, review Info-Tech’s methodology, and understand the ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Identify the current state of meetings

    Understand the problem before you try to fix it. Before you can improve meetings, you need to understand what your norms and challenges currently are.

    • Checklist: Run a Virtual or Hybrid Meeting

    2. Publish best practices for how meetings should run

    Document meeting roles, expectations, and how meetings should run. Decide what kind of meeting delivery model to use and develop a training program.

    • Meeting Challenges and Best Practices
    • Meeting Type Decision Flowchart (Visio)
    • Meeting Type Decision Flowchart (PDF)

    3. Improve meeting technology

    Always be consulting with users: early in the process to set a benchmark, during and after every meeting to address immediate concerns, and quarterly to identify trends and deeper issues.

    • Team Charter
    • Communications Guide Poster Template
    [infographic]

    Workshop: Run Better Meetings

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Identify Current State of Meetings

    The Purpose

    Understand the current state of meetings in your organization.

    Key Benefits Achieved

    What you need to keep doing and what you need to change

    Activities

    1.1 Brainstorm meeting types.

    1.2 Document meeting norms.

    1.3 Document and categorize meeting challenges.

    Outputs

    Documented challenges with meetings

    Meeting norms

    Desired changes to meeting norms

    2 Review and Identify Best Practices

    The Purpose

    Review and implement meeting best practices.

    Key Benefits Achieved

    Defined meeting best practices for your organization

    Activities

    2.1 Document meeting roles and expectations.

    2.2 Review common meeting challenges and identify best practices.

    2.3 Document when to use a hybrid meeting, virtual meeting, or an in-person meeting.

    2.4 Develop a training program.

    Outputs

    Meeting roles and expectations

    List of meeting best practices

    Guidelines to help workers choose between a hybrid, virtual, or in-person meeting

    Training plan for meetings

    3 Improve Meeting Technology

    The Purpose

    Identify opportunities to improve meeting technology.

    Key Benefits Achieved

    A strategy for improving the underlying technologies and meeting spaces

    Activities

    3.1 Empower virtual meeting attendees.

    3.2 Optimize spaces for hybrid meetings.

    3.3 Build a team of meeting champions.

    3.4 Iterate to build and improve meeting technology.

    3.5 Guide users toward each technology.

    Outputs

    Desired improvements to meeting rooms and meeting technology

    Charter for the team of meeting champions

    Communications Guide Poster

    Build an Application Department Strategy

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    • Parent Category Name: Architecture & Strategy
    • Parent Category Link: /architecture-and-strategy
    • Application delivery has modernized. There are increasing expectations on departments to deliver on organizational and product objectives with increasing velocity.
    • Application departments produce many diverse, divergent products, applications, and services with expectations of frequent updates and changes based on rapidly changing landscapes

    Our Advice

    Critical Insight

    • There is no such thing as a universal “applications department.” Unlike other domains of IT, there are no widely accepted frameworks that clearly outline universal best practices of application delivery and management.
    • Different software needs and delivery orientations demand a tailored structure and set of processes, especially when managing a mixed portfolio or multiple delivery methods.

    Impact and Result

    Understand what your department’s purpose is through articulating its strategy in three steps:

    • Determining your application department’s values, principles, and orientation.
    • Laying out the goals, objectives, metrics, and priorities of the department.
    • Building a communication plan to communicate your overall department strategy.

    Build an Application Department Strategy Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should build an application department strategy, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Take stock of who you are

    Consider and record your department’s values, principles, orientation, and capabilities.

    • Build an Application Department Strategy – Phase 1: Take Stock of Who You Are
    • Application Department Strategy Supporting Workbook

    2. Articulate your strategy

    Define your department’s strategy through your understanding of your department combined with everything that you do and are working to do.

    • Build an Application Department Strategy – Phase 2: Articulate Your Strategy
    • Application Department Strategy Template

    3. Communicate your strategy

    Communicate your department’s strategy to your key stakeholders.

    • Build an Application Department Strategy – Phase 3: Communicate Your Strategy

    Infographic

    Workshop: Build an Application Department Strategy

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Take Stock of Who You Are

    The Purpose

    Understand what makes up your application department beyond the applications and services provided.

    Key Benefits Achieved

    Articulating your guiding principles, values, capabilities, and orientation provides a foundation for expressing your department strategy.

    Activities

    1.1 Identify your team’s values and guiding principles.

    1.2 Define your department’s orientation.

    Outputs

    A summary of your department’s values and guiding principles

    A clear view of your department’s orientation and supporting capabilities

    2 Articulate Your Strategy

    The Purpose

    Lay out all the details that make up your application department strategy.

    Key Benefits Achieved

    A completed application department strategy canvas containing everything you need to communicate your strategy.

    Activities

    2.1 Write your application department vision statement.

    2.2 Define your application department goals and metrics.

    2.3 Specify your department capabilities and orientation.

    2.4 Prioritize what is most important to your department.

    Outputs

    Your department vision

    Your department’s goals and metrics that contribute to achieving your department’s vision

    Your department’s capabilities and orientation

    A prioritized roadmap for your department

    3 Communicate Your Strategy

    The Purpose

    Lay out your strategy’s communication plan.

    Key Benefits Achieved

    Your application department strategy presentation ready to be presented to your stakeholders.

    Activities

    3.1 Identify your stakeholders.

    3.2 Develop a communication plan.

    3.3 Wrap-up and next steps

    Outputs

    List of prioritized stakeholders you want to communicate with

    A plan for what to communicate to each stakeholder

    Communication is only the first step – what comes next?

    Modernize and Transform Your End-User Computing Strategy

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    • Parent Category Name: End-User Computing Strategy
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    IT needs to answer these questions:

    • What types of computing devices, provisioning models, and operating systems should be offered to end users?
    • How will IT support devices?
    • What are the policies and governance surrounding how devices are used?
    • What actions are we taking and when?
    • How do end-user devices support larger corporate priorities and strategies?

    Your answers need to balance choice, risk, and cost.

    Our Advice

    Critical Insight

    • Even if a user has a prestigious tablet, if the apps aren’t built well, they can’t get support on it, or they can’t connect, then that device is useless. Focus on supportability, use cases, connection, and policy – and the device.

    Impact and Result

    • Identify desired benefits that align to IT and corporate priorities and strategies.
    • Perform a persona analysis.
    • Define a vision for end-user computing.
    • Define the standard device and app offerings.
    • Improve the supporting services surrounding devices.
    • Develop a roadmap for implementing your strategy.

    Modernize and Transform Your End-User Computing Strategy Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. End-User Computing Strategy Deck – A step-by-step document to walk you through end-user computing trends and processes to improve customer satisfaction.

    This storyboard will help you identify your goals, build standard offerings for users, define governance and policies around offerings, and develop a roadmap for your EUC program.

    • Modernize and Transform Your End-User Computing Strategy – Phases 1-3

    2. End-User Computing Strategy Template – A repository for your current-state and persona analysis to identify technology requirements for each user group.

    Use these templates to document your end-user computing strategy. Follow the guidelines in the blueprint and record activity results in the template. The findings will be presented to the management team.

    • End-User Computing Strategy Template
    • User Group Analysis Workbook

    3. End-User Computing Ideas Catalog and Standard Offering Guide – Templates that guide you to document the outcome from persona analysis to define standard offerings and policies.

    The Ideas Catalog introduces provisioning models, form factors, and supported operating systems. Use the Standard Offering Template to document provisioning models and define computing devices along with apps and peripherals according to the outcome of the user group analysis.

    • Standard End-User Entitlements and Offerings Template
    • End-User Computing Ideas Catalog

    4. End-User Computing Policies – Policies that establish requirements for end-user computing.

    Use these policy templates to communicate the purposes behind each end-user computing decision and establish company standards, guidelines, and procedures for the purchase of technologies. The policies will ensure purchasing, reimbursement, security, and remote wiping enforcements are consistent and in alignment with the company strategy.

    • Mobile Device Connectivity & Allowance Policy
    • Purchasing Policy
    • Mobile Device Reimbursement Agreement
    • Mobile Device Reimbursement Policy
    • BYOD Acceptable Use Policy
    • Mobile Device Remote Wipe Waiver Template
    • General Security – User Acceptable Use Policy
    • Device Entitlement Policy Template

    Infographic

    Workshop: Modernize and Transform Your End-User Computing Strategy

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Set the Direction

    The Purpose

    Dig into the current state and build user persona.

    Key Benefits Achieved

    Determine your challenges and strengths.

    Delineate user IT requirements.

    Activities

    1.1 Assess the current state of end-user computing.

    1.2 Perform SWOT analysis.

    1.3 Map benefits to stakeholder drivers and priorities.

    1.4 Identify user groups.

    1.5 Identify supporting technology.

    1.6 Identify opportunities to provide value.

    Outputs

    SWOT analysis of current state

    Goals cascade

    Persona analysis

    2 Define the Offering

    The Purpose

    Define your EUC vision and standard offerings.

    Key Benefits Achieved

    Brainstorm EUC vision and mission.

    Find out the standard offerings.

    Set the direction for end-user computing to support shift-left enablement.

    Activities

    2.1 Prioritize benefits.

    2.2 Craft a vision and mission statement.

    2.3 Identify goals.

    2.4 Define guiding principles for your strategy.

    2.5 Select a provisioning model for each persona.

    2.6 Define the standard device offerings.

    2.7 Document each persona's entitlements.

    Outputs

    Vision statement, mission statement, and guiding principles

    Goals and indicators

    End-user device entitlements standard

    3 Support the Offering

    The Purpose

    Outline supporting practices and define policies for each use case.

    Key Benefits Achieved

    Document supporting practices.

    Document EUC policies.

    Activities

    3.1 Define device management tools and approach.

    3.2 Identify groups involved in supporting practices.

    3.3 Identify opportunities to improve customer service.

    3.4 Define acceptable use.

    3.5 Define BYOD policies.

    3.6 Define procurement and entitlement policies.

    3.7 Define security policies.

    Outputs

    List of management tools for end-user computing

    Roles and responsibilities for maintaining the end-user computing environment

    Opportunities to improve customer service

    End-user computing policy templates

    4 Bridge the Gap and Create the Roadmap

    The Purpose

    Build a user migration roadmap.

    Key Benefits Achieved

    Make the project a reality by documenting initiatives and building a roadmap.

    Activities

    4.1 Identify the gaps in devices, user support, use cases, policy & governance, and fitness for use.

    4.2 Plan the deployment and user migration journey.

    4.3 Document initiatives in the roadmap.

    Outputs

    Initiatives mapped to practice areas

    User migration journey map

    Further reading

    Modernize and Transform Your End-User Computing Strategy

    Support the workforce of the future.

    EXECUTIVE BRIEF

    Analyst Perspective

    Focus beyond the device

    It’s easy to think that if we give end users nice devices, then they will be more engaged and they will be happy with IT. If only it were that easy.

    Info-Tech Research Group has surveyed over 119,000 people through its CIO Business Vision diagnostic. The results show that a good device is necessary but not enough for high satisfaction with IT. Once a user has a decent device, the other aspects of the user’s experience has a higher impact on their satisfaction with IT.

    After all, if a person is trying to run apps designed in the 1990s, if they are struggling to access resources through an underperforming VPN connection, or if they can’t get help when their devices and apps aren’t working, then it doesn’t matter that you gave them a state-of-the-art MacBook or Microsoft Surface.

    As you build out your end-user computing strategy to reflect the new reality of today’s workforce, ensure you focus on shifting user support left, modernizing apps to support how users need to work, and ensuring that your network and collaboration tools can support the increased demands. End-user computing teams need to focus beyond the device.

    Ken Weston, ITIL MP, PMP, Cert.APM, SMC

    Research Director, Infrastructure and Operations Info-Tech Research Group

    Mahmoud Ramin, PhD

    Senior Research Analyst, Infrastructure and Operations Info-Tech Research Group

    Executive Summary

    Your Challenge

    IT needs to answer these questions:

    • What types of computing devices, provisioning models, and operating systems (OSes) should be offered to end users?
    • How will IT support devices?
    • What are the policies and governance surrounding how devices are used?
    • What actions are we taking and when?
    • How do end-user devices support larger corporate priorities and strategies?

    Your answers need to balance choice, risk, and cost.

    Common Obstacles

    Management paradigms have shifted:

    • OSes, device management, and IT asset management (ITAM) practices have changed.
    • Users expect full capabilities on any personal device.
    • Virtual desktops are switching to the cloud.
    • Low-code/no-code platforms allow the business to manage their own apps or comanage with IT.
    • Work-from-anywhere is the default.
    • Users have higher customer service expectations.

    Take end-user computing beyond the OS.

    Info-Tech's Approach

    This blueprint will help you:

    • Identify desired benefits that align to IT and corporate priorities and strategies.
    • Perform a persona analysis.
    • Define a vision for end-user computing.
    • Define the standard device and app offerings.
    • Improve the supporting services surrounding devices.
    • Develop a roadmap for implementing your strategy.

    A good device is necessary for satisfaction with IT but it’s not enough.

    If a user has a prestigious tablet but the apps aren’t built well, they can’t get support on it, or they can’t connect to the internet, then that device is useless. Focus on supportability, use cases, connection, policy – and device.

    Your challenge

    This blueprint will help you build a strategy that answers these questions:

    • What types of computing devices should be offered to end users?
    • What provisioning models will be used?
    • What operating systems are supported?
    • How will IT support devices?
    • What are the policies and governance surrounding how devices are used?
    • What actions are we taking and when?
    • How do end-user devices support larger corporate priorities and strategies?

    Definition: End-User Computing (EUC)

    End-user computing (EUC) is the domain of information and technology that deals with the devices used by workers to do their jobs. EUC has five focus areas: devices, user support, use cases, policy & governance, and fitness for use.

    A good end-user computing strategy will effectively balance:

    User Choice

    Cost

    Risk

    The right balance will be unique for every organization.

    Strike the right balance

    The discussion is larger than desktop support

    If IT is an influencer, then you get to drive this conversation. If IT is not an influencer, then you need to support whatever option the business wants.

    Cost Risk Choice Result
    Higher Education High importance Low importance High importance Full BYOD for professors. Standardized offerings for administration.
    Software Development Firms Low importance Medium/High importance High importance Standardized offerings for developers. Virtual desktops for users on BYOD.
    Legal Firm Medium importance High importance Low importance Partners offered prestigious devices. Everyone else uses Windows PCs. Virtual desktops and apps for remote access.

    Healthcare

    High importance High importance Low importance Nurses, janitors, and other frontline staff use shared tablets. Doctors are provisioned their own tablet. Admin staff and doctors are provisioned virtual desktops to maintain security and compliance.
    Government High importance High importance Low importance Standardized PC offerings for all employees. MacBooks are provided with justification. Devices managed with Intune and ConfigMgr.

    Good devices are necessary for overall IT satisfaction

    BUT

    Good devices are not enough for high satisfaction

    A bad device can ruin a person’s satisfaction with IT

    Info-Tech’s CIO Business Vision has shown that when someone is dissatisfied with their device, their satisfaction with IT overall is only 40.92% on average.

    When a person is satisfied with their device, their average satisfaction increases by approximately 30 percentage points to 70.22%. (Info-Tech Research Group, CIO Business Vision, 2021; N=119,383)

    The image is a bar graph, with the Y-axis labelled Overall IT Satisfaction. There are two bars, one labelled Satisfied With Devices, which is at 70.22%, and the other labelled Dissatisfied With Devices, which is at 40.92%.

    Improvements in the service desk, business apps, networks and communication infrastructure, and IT policy all have a higher impact on increasing satisfaction.

    For every one-point increase in satisfaction in those areas, respondents’ overall satisfaction with IT increased by the respective percentage of a point. (Info-Tech Research Group, CIO Business Vision, 2021; N=119,409)

    The image shows a graphic of five arrows pointing upwards. They are labelled (from right to left): Devices--42.20%; IT Policy--45.90%; Network & Comms Infra--59.49%; Business Apps--63.89%; Service Desk--65.19%, 1.54 times the impact of devices.

    End-User Paradigms Have Shifted

    Take end-user computing beyond the device

    Operating System - OS

    Only Windows

    • More choices than ever before

    Endpoint Management System - UEM

    Group Policy & Client Management

    • Modern & Unified Endpoint Management

    Personal Devices - BYOD

    Limited to email on phones

    • Full capabilities on any device

    IT Asset Management - ITAM

    Hands-on with images

    • Zero-touch with provisioning packages

    Virtual Desktops - DaaS

    Virtual Desktop Infrastructure in the Data Center

    • Desktop-as-a-Service in the cloud

    Business-Managed Apps - BMA

    Performed by IT

    • Performed by the Business and IT

    Work-From-Anywhere - WFA

    Rare

    • Default

    Customer Satisfaction - C Sat

    Phone calls and transactional interactions

    • Self-serve & managing entire experience

    Don’t limit your focus to only Windows and Macs

    Android is the OS with the largest market share

    Users and IT have more choices than ever before

    Operating System - OS

    Only Windows

    • More choices than ever before

    Microsoft is still the dominant player in end-user computing, but Windows has only a fraction of the share it once had.

    IT needs to revisit their device management practices. Modern management tools such as unified endpoint management (UEM) tools are better suited than traditional client management tools (CMT) for a cross-platform world.

    IT must also revisit their application portfolios. Are business apps supported on Android and iOS or are they only supported on Windows? Is there an opportunity to offer more options to end users? Are end users already running apps and handling sensitive data on Android and iOS through software-as-a-service and bring-your-own-device (BYOD) capabilities in Office 365 and Google apps?

    The image shows a bar graph titled OS Market Share, 2011-2021. On the x-axis are OS names with a bar in blue representing their market share in 2011, and a bar in purple showing their market share in 2021. The data shown is as follows: Windows--85.98% (2011), 31.62% (2021); Android--1.22% (2011), 40.85% (2021); iOS--2.1% (2011), 16.42% (2021); Mac OS X--6.19% (2011); 6.8% (2021); Other--4.51% (2011), 4.31% (2021). Source: StatCounter Global Stats.

    OS market share is partly driven by the digital divide

    If someone must choose between a smartphone and a computer, they go with a smartphone

    IT can’t expect everyone to be fluent on Windows and Mac, have a computer at home, or even have home broadband.

    Of US adults aged 18-29:

    • 96% have a smartphone (the rest have cellphones).
    • Only 70% of US adults aged 18-29 have a home broadband connection.

    Further, only 59% of US adults making less than $30,000/year have a laptop or desktop. (“Mobile Technology” and “Digital Divide,” Pew Research, 2021.)

    Globally, people are likelier to have a cell subscription than they are to have access to broadband.

    The image is a bar graph, with a list of countries on the X-axis, with each having two bars: blue indicating Fixed Broadband Subscriptions per 100 people and purple indicating Mobile Cellular Subscriptions per 100 people. In all listed countries, the number of Mobile Cellular Subscriptions per 100 people is higher than Fixed Broadband Subscriptions. Source: The World Bank, 2020. Most recent data for USA mobile cellular subscriptions is from 2019.

    Embrace new device management paradigms

    Endpoint Management System - UEM

    Group Policy & Client Management

    • Modern & Unified Endpoint Management

    Evaluate enterprise mobility management and unified endpoint management to better support a remote-first, cross-platform reality.

    Client Management Tool (CMT)

    CMTs such as Microsoft Endpoint Configuration Manager (ConfigMgr, aka SCCM) can be used to distribute apps, apply patches, and enforce group policy.

    Enterprise Mobility Management (EMM)

    EMM tools allow you to manage multiple device platforms through mobile device management (MDM) protocols. These tools enforce security settings, allow you to push apps to managed devices, and monitor patch compliance through reporting.

    EMM tools often support mobile application management (MAM) and mobile content management (MCM). Most EMM tools can manage devices running Windows, Mac OS, iOS, and Android, although there are exceptions.

    Unified Endpoint Management (UEM)

    UEM solutions combine CMT and EMM for better control of remote computers running Windows or Macs. Examples include:

    • Windows devices comanaged by Intune and ConfigMgr.
    • Mac devices managed by Jamf Pro.
    • Mac devices comanaged by Jamf Pro and Intune.

    Most UEM tools can manage devices running Windows, Mac OS, iOS, and Android, allowing IT to manage all end-user devices from a unified tool set (although there are exceptions).

    Mobile Application Management (MAM)

    MAM provides the ability to package an app with security settings, distribute app updates, and enforce app updates. Some capabilities do not require apps to be enrolled in an EMM or UEM solution.

    Mobile Content Management (MCM)

    MCM tools distribute files to remote devices. Many MCM solutions allow for security settings to be applied, such as encrypting the files or prohibiting data from leaving the secure container. Examples include OneDrive, Box, and Citrix ShareFile.

    Adopt modern management with EMM and UEM – better toolsets for today’s state of EUC

    Sacrifice your Group Policy Objects to better manage Windows computers

    Windows Management Features Traditional CMT Hybrid UEM Cloud-Based EMM
    Group Policy ✔ Primary management approach ✔ Available alongside configuration service providers X Replaced by configuration service providers
    Manage remote devices without VPN X X
    No longer manage and maintain images X ✔ Images are still available ✔ Images replaced by provisioning packages
    Secure and support BYOD X (Certain tools may offer limited MDM capabilities)
    Support remote zero-touch provisioning X (Only available via PXE boot)
    App, patch, update deployments Via defined distribution points Via defined distribution points or MAM Via MAM

    IT asset management practices are shifting

    IT Asset Management - ITAM

    Hands-on with images

    • Zero-touch with provisioning packages

    Supply chain issues are making computers longer to procure, meaning users are waiting longer for computers (Cision, 2021). The resulting silicon chip shortage is expected to last until at least 2023 (Light Reading, 2021).

    IT departments are delaying purchases, delaying refreshes, and/or purchasing more to reserve devices before they need them.

    Remote work has increased by 159% over the past 12 years (NorthOne, 2021). New hires and existing users can’t always go into the office to get a new computer.

    IT departments are paying vendors to hold onto computers and then drop-ship them directly to the end user. The devices are provisioned using zero touch (e.g. Autopilot, Apple Device Manager, or another tool). Since zero-touch provisioning tools do not support images, teams have had to switch to provisioning packages.

    The pandemic saw an increase in spending on virtual desktops

    Virtual desktops offered powerful tools for supporting remote devices and personal computers without compromising sensitive data

    Virtual Desktops - DaaS

    Virtual Desktop Infrastructure in the Data Center

    • Desktop-as-a-Service in the cloud

    The pandemic helped cloud-based virtual desktop infrastructure (VDI)

    Citrix saw subscription revenue increase 71% year over year in 2020 (Citrix 2020 Annual Report, p. 4). VMware saw subscription and SaaS revenue increase 38% from January 2020 to 2021 – while on-premises licensing revenue decreased by 5% (VMware Annual Report 2021, p. 40).

    IT no longer needs to manage the underlying infrastructure

    Microsoft and AWS are offering desktops as a service (i.e. cloud-based virtual desktops). IT needs to manage only the device, not the underlying virtual desktop infrastructure. This is in addition to Citrix’s and VMware’s cloud offerings, where IT doesn’t need to manage the underlying infrastructure that supports VDI.

    Visit the blueprint Implement Desktop Virtualization and Transition to Everything as a Service to get started.

    Work-from-anywhere (WFA) is now the default

    COVID-19 forced this shift

    Work-From-Anywhere - WFA

    Rare

    • Default

    Be prepared to support a hybrid workforce, where people are sometimes working remotely and sometimes working in the office.

    • Device provisioning and deployment need to be rethought. In-person deployment is not always possible. IT should evaluate tools such as zero-touch provisioning.
    • Service desks need better monitoring and management tools. End-user experience management (EUEM) can allow you to better identify where network issues are occurring – in your data center, at the user’s house, in the cloud, or somewhere in between. Remote control tools can then allow your tier 1 to remediate issues on the user’s device.
    • Apps and devices need to be usable from anywhere. Environments that rely on desktops and on-premises apps need to be rearchitected for a remote-first workforce.
    • Users are living inside video conferencing tools. With the impact of the COVID-19 pandemic, there are about 145 million daily users of Microsoft Teams, almost twice the number of users in 2020 (MUO, 2021). Ensure they have the training and expertise to effectively use these tools.

    “More technical troubleshooting due to users working from home a lot more. It can be more difficult to talk users through fixes when they are off site if you cannot remotely assist so more emphasis on the communication skill which was already important.” (Service Desk Institute, 2021)

    Visit the Hybrid Workplace Research Center to better support a hybrid workforce.

    BYOD fully includes personal computers

    It’s no longer about whether IT will allow BYOD

    Stop pretending BYOD doesn’t happen

    Personal Devices - BYOD

    Limited to email on phones

    • Full capabilities on any device
    • BYOD (including BYOPC) is turned on by default. SaaS tools like Office 365 are built to be used on multiple devices, including multiple computers. Further, the pandemic saw 47% of organizations significantly increase their use of BYOD (Cybersecurity Insiders, 2021; N=271).
    • BYOD can boost productivity. When employees can use smartphones for work, they report that it increases their productivity by 34 percent (Samsung Insights, 2016).
    • BYOD is hard to support, so most organizations don’t. Only 22% of organizations provide full support for mobile devices, while 20% provide no support, 25% provide ad hoc support, and 26% provide limited support (Cybersecurity Insiders, 2021). If smartphones and tablets are heavily ingrained in business processes, then migrating to BYOD can overload the service desk.
    • Securely enable employees. Mobile application management (MAM), mobile content management (MCM), and Office 365 have gotten smarter at protecting corporate data.

    Action Item: Identify how IT can provide more support to personally owned computers, tablets, and smartphones.

    58% of working Americans say their work devices are “awful to work on." (PCMag, 2021)

    But only 22% of organizations provide full support to BYOD. (Cybersecurity Insiders, 2021)

    IT must either provide better devices or start fully supporting users on personal PCs.

    Build governance practices for low-code development platforms

    Managing 1,000 different apps built out on low-code business process management platforms is hard, but it’s not nearly as hard as managing 1,000 unique SaaS apps or access databases

    Business-Managed Apps - BMA

    Performed by IT

    • Performed by the Business and IT

    Pros - Opportunities

    • Offers DIY to users
    • Business can build them quickly
    • IT has central visibility
    • IT can focus on the platform

    Cons - Threats

    • Sensitive data can get exposed
    • Users may have issues with continuity and backup
    • Responding to platform changes will be potentially challenging
    • Support may be difficult after the app creator leaves

    Action Item: Build a governance framework that describes the roles and responsibilities involved in business-owned apps. Identify the user’s role and end-user computing’s role in supporting low-code apps.

    Visit the blueprint Embrace Business-Managed Apps to learn how to build a governance framework for low-code development platforms.

    Visit the Low-Code Business Process Management SoftwareReviews category to compare different platforms.

    Update your customer service practices

    End users expect self-service and help from tier 1

    Re-evaluate how you support both corporate-issued and personal-owned computers and mobile devices

    Customer Satisfaction - C Sat

    Phone calls and transactional interactions

    • Self-serve & managing entire experience

    Microsoft’s 2019 “Global State of Customer Service” report shows that people have high expectations:

    • 31% of people expect call agents to have a “deep understanding of the caller’s relationship with the company”
    • 11% expect self-service capabilities

    End users have the same expectations of IT, the service desk, and end-user computing teams:

    • Users expect any IT person with whom they are talking to have a deep understanding of their devices, apps, open tickets, and closed tickets.
    • Users expect tier 1 to be able to resolve their incidents and requests without escalating to tier 2 or tier 3 end-user computing specialists.

    Most Important Aspects of Customer Service

    Resolving issue in one interaction - 35%

    Knowledgeable agent - 31%

    Finding information myself - 11%

    Not repeating information - 20%

    (Microsoft, 2019)

    Desktop engineering needs to shift left

    Revisit what work can only be done by tier 2 and tier 3 teams

    Shifting left involves shifting resolution of incidents and service requests down from more costly resources to the first line of support and to end users themselves through self-service options

    • Tier 1 needs up-to-date information on the end users’ devices and open tickets.
    • Users should be able to request apps and download those apps through a self-service portal, a software catalog, or an app store.
    • Tier 1 needs to be empowered to remote wipe devices, see troubleshooting and diagnostics information, and resolve incidents without needing to escalate.

    Action Item: Apply shift-left enablement to train tier 1 agents on troubleshooting more incidents and fulfilling more service requests. Build top-notch self-service capabilities for end users.

    The image is a graphic titled Shift-Left Strategy. At the top, it lists Auto-Fix; User, Tier 1, Tier 2/3, and Vendor. On the left, it lists Metrics vertically: Cost, Time, Satisfaction. A bar displays how high or low the metric is based on the categories listed at the top.

    Work with your service desk on the blueprint Optimize the Service Desk with a Shift-Left Strategy.

    Windows 11 is coming

    Prepare to make the jump

    The sooner you start, the easier the migration will be

    • Begin planning hardware refreshes. Old computers that do not have a TPM 2.0 chip are not currently supported on Windows 11 (“Enable TPM 2.0,” Microsoft, 2021). If you have old computers that will not support the jump to Windows 11– especially given the supply chain disruptions and silicon chip shortages – it is time to consider computer upgrades.
    • The end of Windows 10 is coming. Windows 10’s retirement date is currently October 14, 2025 (“Windows 10 Home and Pro,” Microsoft, 2021). If you want to continue running Windows 10 on older computers beyond that time, you will need to pay for extended support or risk those computers being more easily breached.
    • Begin testing your apps internally. Run Windows 11 within IT and test whether your apps will work on Windows 11.
    • Pilot Windows 11 with IT-friendlies. Find users that are excited for Windows 11 and will not mind a bit of short-term pain.
    • What is your risk appetite? Risk-averse organizations will want to wait until Microsoft, DISA, and/or Center for Internet Security have published security configuration best practices.

    Info-Tech’s approach

    Master the ever-expanding puzzle of end-user computing

    User Group Analysis

    Supported Devices and Apps

    Fitness for Use

    Device Support

    The Info-Tech difference:

    1. Balance user choice, risk mitigation, and cost optimization. The right balance will be unique for every organization.
    2. Standardize the nonstandard. Anticipate your users’ needs by having power options and prestigious options ready to offer.
    3. Consider multiple personas when building your standards, training, and migrations. Early Adopters, Late Adopters, VIP Users, Road Warriors, and Hoarders – these five personas will exist in one form or another throughout your user groups.

    Modernize and Transform Your End-User Computing Strategy

    Focus on the Big Picture

    End-User Paradigms Have Shifted

    Take end-user computing beyond the device

    Operating System - OS

    Only Windows

    • More choices than ever before

    Endpoint Management System - UEM

    Group Policy & Client Management

    • Modern & Unified Endpoint Management

    Personal Devices - BYOD

    Limited to email on phones

    • Full capabilities on any device

    IT Asset Management - ITAM

    Hands-on with images

    • Zero-touch with provisioning packages

    Virtual Desktops - DaaS

    Virtual Desktop Infrastructure in the Data Center

    • Desktop-as-a-Service in the cloud

    Business-Managed Apps - BMA

    Performed by IT

    • Performed by the Business and IT

    Work-From-Anywhere - WFA

    Rare

    • Default

    Customer Satisfaction - C Sat

    Phone calls and transactional interactions

    • Self-serve & managing entire experience

    Don't just focus on the device!

    Improvements in the service desk, business apps, networks and communication infrastructure, and IT policy have a higher impact on increasing satisfaction.

    Impact of End-User Satisfaction of IT by Area Compared to Devices

    Devices (x1.0)

    IT Policy (x1.09)

    Network & Communications Infrastructure (x1.41)

    Business Apps (x1.51)

    Service Desk (x1.54)

    (Info-Tech Research Group, CIO Business Vision, 2021; n=119,409)

    Build your strategy with these components...

    End-User Group Analysis

    • Work location
    • Information interactions
    • Apps
    • Data and files
    • Business capabilities
    • Current offering
    • Pain points
    • Desired gains

    Supported Devices & Apps

    • Primary computing device offerings
    • Power computing device offering
    • Prestigious device offerings
    • Secondary computing device offerings
    • Provisioning models
    • Standard apps
    • Peripherals

    Device Support

    • Self-service
    • Service Desk
    • Specialists

    Fitness for Use

    • Organizational policies
    • Security policies

    Vision

    ...to answer these questions:

    1. What devices will people have?
    2. How will you support these devices?
    3. How will you govern these devices?

    Balance choice, risk, and cost

    The right balance will be unique for every organization. Get the balance right by aligning your strategy's goals to senior leadership’s most important priorities.

    • User choice
    • Risk
    • Cost

    + Standardize the non-standard

    Have a more prestigious option ready for users, such as VIPs, who want more than the usual offerings. This approach will help you to proactively anticipate your users' needs.

    +Consider multiple personas when building your standards, training, and migrations

    These five personas will exist in one form or another throughout your user groups.

    • Early Adopters
    • Late Adopters
    • VIP Users
    • Road Warriors
    • Hoarders

    Use our approach to answer these questions:

    What computers will people have?

    Types of computing devices

    • Power desktop
    • Power laptop
    • Desktop
    • Laptop
    • Virtual Desktop
    • Thin Client Device
    • Pro Tablet
    • Tablet
    • Smartphone

    Corporate-Issued Approaches

    • Kiosk – Shared, Single Purpose
    • Pooled – Shared, Multipurpose
    • Persistent – Individual
    • Personally Owned

    Supported Operating Systems

    • Windows
    • Mac
    • Chrome OS
    • Linux
    • iOS/iPad OS
    • Android

    How will you support these devices?

    Device Management

    • Manual
    • CMT
    • EMM
    • UEM
    • Pooled Virtual Desktop Manager

    Supporting Practices

    • Self-Service
    • Tier 1 Support
    • Specialist Support

    How will you govern these devices?

    Corporate Policies

    • Personal Use Allowed?
    • Management and Security Policies
    • Personal Device Use Allowed?
    • Supported Apps and Use Cases
    • Who Is Allowed to Purchase?
    • Prohibited Apps and Use Cases
    • Device Entitlement
    • Stipends and/or Reimbursement to Users

    Use our blueprint to improve your EUC practices

    1. Devices
      • Corporate-issued devices
      • Standard offerings
    2. User Support
      • Self-service
      • Tier 1 support
    3. Use Cases
      • Providing value
      • Business apps
    4. Policy & Governance
      • Personal device use
      • IT policy
    5. Fitness for Use
      • Securing devices
      • Patching

    Info-Tech’s methodology for end-user computing strategy

    1. Set the Direction 2. Define the Offering 3. Build the Roadmap
    Phase Steps

    1.1 Identify Desired Benefits

    1.2 Perform a User Group Analysis

    1.3 Define the Vision

    2.1 Define the Standard Offerings

    2.2 Outline Supporting Services

    2.3 Define Governance and Policies

    3.1 Develop Initiatives
    Phase Outcomes

    Current-State Assessment

    Goals Cascade

    User Group Assessment

    Vision Statement

    Mission Statement

    Guiding Principles

    Standard Offerings by User Group

    Device Management Model

    Technical Support Model

    Device Entitlement Policy

    Acceptable Use Policy

    Remote Wipe Policy & Waiver

    Personal Device Reimbursement Policy

    End-User Migration Journey Map

    Strategy and Roadmap

    Insight summary

    Once users are satisfied with devices, focus on the bigger picture

    If end users are dissatisfied with devices, they will also be dissatisfied with IT. But if you don’t also focus on apps and supportability, then giving users better devices will only marginally increase satisfaction with IT.

    Bring it back to stakeholder priorities

    Before you build your vision statement, make sure it resonates with the business by identifying senior leadership’s priorities and aligning your own goals to them.

    Balance choice, risk, and cost

    The balance of user choice, risk mitigation, and cost optimization is unique for each company. Get the balance right by aligning your strategy’s goals to senior leadership’s most important priorities.

    Communicate early and often with users

    Expect users to become anxious when you start targeting their devices. Address this anxiety by bringing them into the conversation early in the planning – they will see that their concerns are being addressed and may even feel a sense of ownership over the strategy.

    Standardize the nonstandard

    When users such as VIP users want more than the standard offering, have a more prestigious option available. This approach will help you to proactively anticipate your users’ needs.

    Consider multiple personas when building your standards, training, and migrations

    Early Adopters, Late Adopters, VIP Users, Road Warriors, and Hoarders – these five personas will exist in one form or another throughout your user groups.

    Blueprint deliverables

    Each step of this blueprint is accompanied by supporting deliverables to help you accomplish your goals:

    User Group Analysis Workbook

    Use these worksheets to guide your analysis.

    End-User Computing Ideas Catalog

    Compare options for your end-user computing environment.

    Standard End-User Entitlements and Offerings

    Define your supported offerings and publish this document in your service catalog.

    Policy Templates

    Use these templates as a starting point for addressing policy gaps.

    Key deliverable:

    End-User Computing Strategy

    Document your strategy using this boardroom-ready template.

    Blueprint benefits

    IT Benefits

    • Deliver immediate value to end users.
    • Provide the best service based on the user persona.
    • Provide better device coverage.
    • Use fewer tools to manage a less diverse but equally effective array of end-user computing devices.
    • Provide more managed devices that will help to limit risk.
    • Have better visibility into the end-user computing devices and apps.

    Business Benefits

    • Conduct corporate business under one broad strategy.
    • Provide support to IT for specific applications and devices.
    • Take advantage of more scalable economies for providing more advantageous technologies.
    • Experience less friction between end users and the business and higher end-user satisfaction.

    Measure the value of this blueprint

    Your end-user computing strategy is an investment

    Track the returns on your investment, even if those returns are soft benefits and not cost reductions

    User Satisfaction

    • Satisfaction with device
    • Satisfaction with business apps
    • Satisfaction with service desk timeliness
    • Satisfaction with service desk effectiveness
    • Satisfaction with IT Employee engagement

    Total Cost

    • Spend on each type of device
    • Cost of licenses for management tools, operating systems, and apps
    • Cost of support agreements # of support tickets per device per employee
    • Time spent supporting devices per tier or support team
    • Time spent per OS/app release

    Risk Mitigation

    • # of devices that are end-of-life
    • % of devices in compliance
    • # of unmanaged devices
    • # of devices that have not checked in to management tool

    Info-Tech offers various levels of support to best suit your needs

    DIY Toolkit

    "Our team has already made this critical project a priority, and we have the time and capability, but some guidance along the way would be helpful."

    Guided Implementation

    "Our team knows that we need to fix a process, but we need assistance to determine where to focus. Some check-ins along the way would help keep us on track."

    Workshop

    "We need to hit the ground running and get this project kicked off immediately. Our team has the ability to take this over once we get a framework and strategy in place."

    Consulting

    "Our team does not have the time or the knowledge to take this project on. We need assistance through the entirety of this project."

    Diagnostics and consistent frameworks are used throughout all four options.

    Guided Implementation

    What does a typical GI on this topic look like?

    A Guided Implementation (GI) is a series of calls with an Info-Tech analyst to help implement our best practices in your organization.

    A typical GI is 8 to 10 calls over the course of 4 to 6 months.

    Phase 1: Set the Direction

    • Call #1: Review trends in end-user computing and discuss your current state.
    • Call #2: Perform a user group analysis.
    • Call #3: Identify desired benefits and map to stakeholder drivers.

    Phase 2: Define the Offering

    • Call #4: Define standard offerings.
    • Call #5: Select provisioning models.
    • Call #6: Outline supporting services and opportunities to shift end-user computing support left.
    • Call #7: Identify gaps in governance and policies.

    Phase 3: Build the Roadmap

    • Call #8: Develop initiatives.
    • Call #9: Plan migration and build roadmap.

    EUC Strategy Workshop Overview

    Contact your account representative for more information.

    workshops@infotech.com 1-888-670-8889

    Day 1 Day 2 Day 3 Day 4 Day 5
    Set the Direction Define the Offering Support the Offering Bridge the Gap and Create the Roadmap Next Steps and Wrap-Up (offsite)
    Activities

    1.1 Identify desired benefits.

    1.1.1 Assess the current state of end-user computing.

    1.1.2 Perform a SWOT analysis.

    1.1.3 Map benefits to stakeholder drivers and priorities.

    1.2 Analyze user groups.

    1.2.1 Identify user groups.

    1.2.2 Identify supporting technology.

    1.2.3 Record use cases.

    1.2.4 Identify opportunities to provide value.

    1.3 Define the vision.

    1.3.1 Prioritize benefits.

    1.3.2 Craft a vision and mission statement.

    1.3.3 Identify goals.

    1.3.4 Define guiding principles for your strategy.

    2.1 Define the standard offerings.

    2.1.1 Select a provisioning model for each persona.

    2.1.2 Define the standard device offerings.

    2.1.3 Document each personas’ entitlements.

    2.2 Outline supporting practices.

    2.2.1 Define device management tools and approach.

    2.2.2 Identify groups involved in supporting practices.

    2.2.4 Identify opportunities to improve customer service.

    2.3 Define policies. 2.3.1 Define acceptable use. 2.3.2 Define BYOD policies. 2.3.3 Define procurement and entitlement policies. 2.3.4 Define security policies.

    3.1 Develop initiatives.

    3.1.1 Identify the gaps in devices, user support, use cases, policy & governance, and fitness for use.

    3.1.2 Plan the deployment and user migration journey.

    3.1.3 Document initiatives in the roadmap .

    5.1 Complete in-progress deliverables from previous four days.

    5.2 Set up time to review workshop deliverables and discuss next steps

    Deliverables
    1. SWOT analysis of current state
    2. Goals cascade
    3. Persona analysis
    1. Vision statement, mission statement, and guiding principles
    2. Goals and indicators
    3. End-user device entitlements standard
    1. List of management tools for end-user computing
    2. Roles and responsibilities for maintaining the end-user computing environment
    3. Opportunities to improve customer service
    4. End-user computing policy templates
    1. Initiatives mapped to practice areas
    2. User’s migration journey map
    1. End-user computing strategy template
    2. End-user computing roadmap

    Phase 1

    Set the Direction

    Set the Direction

    1.1 Identify Desired Benefits

    1.2 Perform a User Group Analysis

    1.3 Define the Vision

    Define the Offering

    2.1 Define the Standard Offerings

    2.2 Outline Supporting Services

    2.3 Define Governance and Policies

    Build the Roadmap

    3.1 Develop Initiatives

    This phase will walk you through the following activities:

    • Current-state analysis
    • Goals cascade
    • Persona analysis

    This phase involves the following participants:

    • End-User Computing Team
    • IT Leadership

    Set a direction that will create value for IT, stakeholders, and end users

    Use your insights to build your strategy

    Start by downloading Info-Tech’s End-User Computing Strategy Template

    1. Perform a stop-start-continue exercise for how IT supports end-user devices.
    2. Perform a goals cascade to identify how the end-user computing strategy can align with and support senior leaders’ priorities and strategic objectives.
    3. Perform a user group analysis to identify what IT can do to provide additional value to end users.
    4. Use the results to define a vision for your end-user computing strategy and in-scope benefits.

    Download the End-User Computing Strategy Template.

    Step 1.1

    Identify Desired Benefits

    Activities

    1.1.1 Assess the current state of end-user computing

    1.1.2 Perform a SWOT analysis

    1.1.3 Map benefits to stakeholder drivers and priorities

    Optional: Identify current total cost of ownership

    This step requires the following inputs:

    • Current approach for end-user computing
    • List of strengths and weaknesses of the current approach

    This step involves the following participants:

    • CIO
    • End-User Computing Team
    • IT Leadership
    • End-User Computing Manager

    Outcomes of this step

    • Defined success metrics that are tied to business value
    • Vision statement, mission statement, and guiding principles

    Review your current state for each end-user computing practice

    1. Devices
      • Corporate-issued devices
      • Standard offerings
    2. User Support
      • Self-service
      • Tier 1 support
    3. Use Cases
      • Providing value
      • Business apps
    4. Policy & Governance
      • Personal device use
      • IT policy
    5. Fitness for Use
      • Securing devices
      • Patching

    1.1.1 Assess the current state of end-user computing

    Discuss IT’s strengths and challenges

    Review your success in responding to the trends highlighted in the executive brief.

    • Start by reviewing the trends in the executive brief. Identify which trends you would like to focus on.
    • Review the domains below. Discuss:
      • Your current approach
      • Strengths about this approach
      • Challenges faced with this approach
    • Document the results in the “Current-State Assessment” section of your End-User Computing Strategy.
    1. Devices
      • Corporate-issued devices
      • Standard offerings
    2. User Support
      • Self-service
      • Tier 1 support
    3. Use Cases
      • Providing value
      • Business apps
    4. Policy & Governance
      • Personal device use
      • IT policy
    5. Fitness for Use
      • Securing devices
      • Patching

    Download the End-User Computing Strategy Template.

    Consider these aspects of end-user computing in your assessment

    Devices: As shown in the executive brief, devices are necessary for satisfaction in IT. In your current-state assessment, outline the principal means by which users are provided with a desktop and computing.

    • Corporate-issued devices: Document the types of devices (e.g. laptops, desktops, smartphones) and operating systems that IT currently supports.
      • Strengths: Highlight user satisfaction with your current offerings by referencing recent relationship surveys.
      • Challenges: Document corporate-issued devices where stakeholders and users are not satisfied, platforms that stakeholders would like IT to support, etc.
    • Standard offerings: Name the high-level categories of devices that you offer to end users (e.g. standard device, power device).
      • Strengths: Outline steps that IT has taken to improve the portfolio of standard offerings and to communicate the offerings.
      • Challenges: Identify areas to improve the standard offerings.

    User support: Examine how the end-user computing team enables a high-quality customer service experience. Especially consider self-service and tier 1 support.

    • Self-service: Describe the current state of your self-service capabilities (e.g. name of the self-service portal, number of apps in the app store).
      • Strengths: Outline successes with your self-service capabilities (e.g. use of self-service tools, recently deployed tools, newly supported platforms).
      • Challenges: Identify gaps in self-service capabilities.
    • Tier 1 support: Document the number of end-user computing incidents and service requests that are resolved at tier 1 as well as the number of incidents and service requests that are resolvable without escalation.
      • Strengths: Identify technologies that make first contact resolution possible. Outline other items that support tier 1 resolution of end-user computing tickets, such as knowledgebase articles and training programs.
      • Challenges: Document areas in which tier 1 resolution of end-user computing tickets is not feasible.

    Considerations (cont’d.)

    Use cases: Reflect on how IT and end-user computing supports users’ most important use cases. Consider these aspects:

    • Providing value: Identify the number of user groups for which you have completed a user group analysis. Outline your major approaches for capturing feedback, such as relationship surveys.
      • Strengths: Document any successful initiatives around stakeholder relationships and requirements gathering. You can also highlight successful metrics, such as high satisfaction scores from a team, department, or division.
      • Challenges: Identify where there are dissatisfied stakeholders and gaps in product offerings and where additional work around value generation is required.
    • Business apps: Outline your major business apps and your approach to improvement for these apps. If you need assistance gathering feedback from end users and stakeholders, you can use Info-Tech’s Application Portfolio Assessment.
      • Strengths: Show the EUC team’s successes in supporting critical business apps (e.g. facilitating user acceptance testing, deploying via endpoint management tool).
      • Challenges: Name business apps that are not meeting stakeholder needs. Consider if end users are dissatisfied with an app, if IT is unable to adequately monitor and support a business app, etc.

    Policy and governance: Document the current state of policies governing the use of end-user computing devices, both corporate-issued and personally owned. Review Step 2.3 for a list of policy questions to address and for links to policy templates.

    • Personal device use: Explain which users are allowed to use personally owned devices, what use cases are supported, and which types of devices are supported. Also, highlight explicit prohibitions.
      • Strengths: Highlight major accomplishments with BYOD, utilization metrics, etc. Consider including any platforms or apps that support BYOD (e.g. Microsoft Office 365).
      • Challenges: Identify where there are gaps in your support for personal devices. Examples can include insufficient management tools, lack of feedback from end users on BYOD support, undefined policies and governance, and inadequate support for personal devices.

    Considerations (cont’d.)

    IT policies: List your current policy documents. Include policies that relate to end-user computing, such as security policy documents; acceptable use policy documents; purchasing policies; documents governing entitlements to computers, tablets, smartphones, and prestigious devices; and employee monitoring policy documents.

    • Strengths: Outline the effectiveness of these policies, user compliance to these policies, and your success in enforcing these policies.
    • Challenges: Identify where you have gaps in user compliance, gaps in enforcing policies, many exceptions to a policy, etc.

    Fitness for use: Reflect on your ability to secure users, enterprise data, and computers. Document your current capabilities to ensure devices are adequately secured and risks adequately mitigated.

    • Securing devices: Describe your current approach to implementing security baselines, protecting data, and ensuring compliance.
      • Strengths: Highlight your accomplishments with ensuring devices meet your security standards and are adequately managed.
      • Challenges: Identify areas that are not adequately protected, where IT does not have enough visibility, and devices on which IT cannot enforce security standards.
    • Patching: Describe your current approach to distributing OS patches, distributing app patches, and ensuring patch compliance.
      • Strengths: Outline steps that IT has taken to improve release and deployment practices (e.g. user acceptance testing, deployment rings).
      • Challenges: When is IT unable to push a patch to a device? Outline when devices cannot receive a patch, when IT is unable to ensure patches are installed, and when patches are disruptive to end users.

    1.1.2 Perform a SWOT analysis

    Summarize your current-state analysis

    To build a good strategy, you need to clearly understand the challenges you face and opportunities you can leverage.

    • Summarize IT’s strengths. These are positive aspects internal to IT.
    • Summarize IT’s challenge. What internal IT weakness should the strategy address?
    • Identify high-level opportunities. Summarize positive factors that are external to IT (e.g. within the larger organization, strong vendor relationships).
    • Document threats. What external factors present a risk to the strategy?

    Record your SWOT analysis in the “Current-State Assessment” section of your End-User Computing Strategy Template.

    Download the End-User Computing Strategy Template.

    1.1.3 Map benefits to stakeholder drivers and priorities

    Use a goals cascade to identify benefits that will resonate with the business

    Identify how end-user computing will support larger organizational strategies, drivers, and priorities

    1. Identify stakeholders. Focus on senior leaders – user groups will be addressed in Step 1.2.
    2. For each stakeholder, identify three to five drivers or strategic priorities. Use the drivers as a starting point to:
      1. Increase productivity
      2. Mitigate risks
      3. Optimize costs
    3. Map the benefits you brainstormed in Step 1.1 to the drivers. It’s okay to have benefits map to multiple drivers.
    4. Re-evaluate benefits that don’t map to any drivers. Consider removing them.
    Stakeholder Drivers and Strategic Priorities End-User Computing Benefits
    CEO Ensure service continuity with remote work
    • Customers can still be served by remote workers
    Respond to COVID-19 changes with agility
    • Workers can transition seamlessly between working remotely and working in the office
    Reduce unnecessary costs
    • Standardize computer models to reduce spend on devices
    COO Business continuity: being able to work from home
    • Workers can transition seamlessly between working remotely and working in the office

    Record this table on the “Goals Cascade” slide in the “Vision and Desired Benefits” section of your End-User Computing Strategy Template.

    Use the CEO-CIO Alignment Program to identify which business benefits are most important.

    Sample end-user computing benefits

    Business Goals End-User Computing Benefits
    Manage risk Controls are effectively enforced on remote devices Sensitive data is secured Devices and data are accounted for
    Ensure service continuity Business processes can still function with remote personnel Customers can still be served by remote workers Personnel can be productive from anywhere IT practices can still operate remotely
    Comply with external regulation Improved ability to demonstrate compliance
    Respond to change with agility Personnel can be productive from anywhere More business processes can be performed remotely
    Improve operational efficiency More efficient sales practices More efficient customer service practices Increased number of digitized business processes Increased use of IT and HR self-service tools
    Offer competitive products and services Increased customer satisfaction with online services Number of piloted new products
    Manage people Increased employee productivity Increased employee engagement Increased talent attraction Increased workforce retention
    Make data-driven decisions Increased workforce retention Improved understanding of customers Access to accurate data on services and spending Improved IT cost forecasting
    Improve customer experience Increased customer satisfaction with online services Ability to scale up capacity to meet increased demand Customers can still be served by remote workers Improved customer self-service options
    Maximize stakeholder value Transition to OpEx spend and reduce CapEx investments Access to accurate data on services and spending Improved IT cost forecasting

    Optional: Identify current total cost of ownership

    Be mindful of hidden costs, such as those associated with supporting multiple devices and maintaining a small fleet of corporate devices to ensure business continuity with BYOD.

    • Use the Hardware Asset Management Budgeting Tool to forecast spend on devices (and infrastructure) based on project needs and devices nearing end of life.
    • Use the Mobile Strategy TCO Calculator to estimate the total cost of all the different aspects of your mobile strategy, including:
      • Training
      • Management platforms
      • Custom app development
      • Travel and roaming
      • Stipends and taxes
      • Support
    • Revisit these calculators in Phase 2. Use the TCO calculator when considering different approaches to mobility and end-user computing.

    Insert the results into your End-User Computing Strategy Template.

    Download the HAM Budgeting Tool.

    Download the Mobile Strategy TCO Calculator.

    Step 1.2

    Perform a User Group Analysis

    Activities

    1.2.1 Organize roles based on how they work

    1.2.2 Organize users into groups

    1.2.3 Document the current offerings

    1.2.4 Brainstorm pain points and desired gains for each user group

    This step requires the following inputs:

    • List of roles and technologies
    • User feedback
    • List of personas

    This step involves the following participants:

    • End-User Computing Team
    • IT Leadership
    • End-User Computing Manager

    Outcomes of this step

    • List of user groups and use cases for each group
    • List of current offerings for each user group
    • Value analysis for each user group

    Gather the information you need

    Use the Application Portfolio Assessment to run a relationship survey.

    Dive deeper with the blueprint Improve Requirements Gathering.

    List of Roles and Technology

    Organization chart: Consult with HR or department leaders to provide a list of the different roles that exist in each department.

    Identity access management tools: You can consult tools like Active Directory, but only if the data is clean.

    Apps and devices used: Run a report from your endpoint management tool to see what devices and apps are used by one another. Supplement this report with a report from a network management tool to identify software as a service that are in use and/or consult with department leaders.

    User Feedback

    Relationship surveys: Tools like the End-User Application Satisfaction Diagnostic allow you to assess overall satisfaction with IT.

    Focus groups and interviews: Gather unstructured feedback from users about their apps and devices.

    User shadowing: Observe people as they use technology to identify improvement opportunities (e.g. shadow meetings, review video call recordings).

    Ticket data: Identify apps or systems that users submit the most incidents about as well as high-volume requests that could be automated.

    1.2.1 Organize roles based on how they work

    Start by organizing roles into categories based on where they work and how they interact with information.

    1. Define categories of where people work. Examples include:
      1. In office, at home, at client sites
      2. Stationary, sometimes mobile, always mobile
      3. Always in same location, sometimes in different locations, always in different locations within a site, mobile between sites
    2. Define categories of how people interact with information. Examples include:
      1. Reads information, reads and writes information, creates information
      2. Cases, projects, relationships
    3. Build a matrix. Use the location categories on one axis and the interaction categories on the other axis.
    4. Place unique job roles on the matrix. Review each functional group’s organizational chart. It is okay if you don’t fill every spot. See the diagram on this page for an example.
    Always Works in the Same Location Sometimes Works in Different Locations Always Works in Different Locations
    Predominantly Reads Information
    • Janitor
    • Receptionist
    • Receiving
    • Accounts Payable Clerk
    Reads and Writes Information
    • Sales Rep
    • Sales Manager
    • Director of Sales
    • Developer
    • Scrum Master
    • Customer Service Agent
    • CS Manager
    • Call Center Director
    • Accountant
    • Controller
    • HR Specialist
    • Business Analyst
    • VP, Sales
    • Product Manager
    • Project Manager
    • Director of Engineering
    • VP, HR
    • CFO
    • Director of PMO
    • Field Sales Rep
    • CEO
    • CIO
    • COO
    Predominantly Creates Information
    • External Consultants
    • Design
    • Marketing
    • Copywriting

    1.2.2 Organize users into groups

    Populate a user group worksheet for each in-scope group.

    1. Within each quadrant, group similar roles together into “User Groups.” Consider similarities such as:
      1. Applications they use
      2. Data and files with which they interact
      3. Business capabilities they support
    2. Document their high-level profile:
      1. Where they work
      2. Sensitivity of data they access
      3. Current device and app entitlements
    3. Document the resulting user groups. Record each user group on a separate worksheet in the User Group Analysis Workbook.

    Download the User Group Analysis Workbook.

    1.2.3 Document the current offerings

    For each user group, document:

    • Primary and secondary computing devices: Their most frequently used computing devices.
    • Acceptable use: Whether corporate-issued devices are personally enabled.
    • BYOD: Whether this persona is authorized to use their personal devices.
    • Standard equipment provided: Equipment that is offered to everyone in this persona.
    • Additional devices and equipment offered: Equipment that is offered to a subset of this user group. These items can include more prestigious computers, additional monitors, and office equipment for users allowed to work remotely. This category can include items that require approval from budget owners.
    • Top apps: What apps are most commonly used by this user group? What common nonstandard apps are used by this user group?

    Standardize the nonstandard

    When users such as VIP users want more than the standard offering, have a more prestigious option available. This approach will help you to proactively anticipate your users’ needs.

    1.2.4 Brainstorm pain points and desired gains for each user group

    Don’t focus only on their experiences with technology

    Reference the common personas listed on the next page to help you brainstorm additional pain points and desired gains.

    1. Brainstorm pain points. Answer these questions for each role:
      1. What do people find tedious about their day-to-day jobs?
      2. What takes the most effort for them to do?
      3. What about their current toolset makes this user frustrated?
      4. What makes working difficult? Consider their experiences working from a home office, attending meetings virtually or in person, and working in the office.
      5. What challenges does that role have with each process?
    2. Brainstorm desired gains from their technology. Answer these questions for each role:
      1. For your end-user computing vision to become a reality for this persona, what outcomes or benefits are required?
      2. What benefits will this persona expect an end-user computing strategy to have?
      3. What improvements does this role desire?
      4. What unexpected benefits or outcomes would surprise this role?
      5. What would make this role’s day-to-day easier?
      6. What location-specific benefits are there (e.g. outcomes specific to working in the office or at home)?

    Record each user group’s pain points and desired gains on their respective worksheet.

    For additional questions you can ask, visit this Strategyzer blog post by Alexander Osterwalder.

    Info-Tech Insight

    Identify out-of-scope benefits?

    If that desired gain is required for the vision to be achieved for a specific role, you have two options:

    • Bring the benefit in scope. Ensure your metrics are updated.
    • Bring this user group out of scope. End-user computing improvements will not be valuable to this role without that benefit.

    Forcing a user group to use an unsatisfactory tool will severely undermine your chance of success, especially in the project’s early stages.

    Consider these common personas when brainstorming challenges and desired gains

    What unique challenges will these personas face within each of your user groups? What improvements would each of these personas expect out of an end-user computing strategy?

    Early Adopters

    • Like trying new ways of working and using the latest technology.
    • Very comfortable solving their own issues.
    • Enjoy exploring and creating new ways of handling challenges.

    Late Adopters

    • Prefer consistent ways of working, be it tech or business processes.
    • React to tech issues with anxiety and need assistance to get issues fixed.

    VIP

    • Has a prestigious job and would like to use technology that communicates their status.
    • Does not like to resolve their own issues.

    Road Warriors

    • Always on the go, running between work meetings and appointments.
    • Value flexibility and want devices, apps, and tech support that can be used anywhere at any time.

    Hoarders

    • Want to keep all their devices, data, and apps.
    • Will stall when they need to migrate devices or uninstall apps and become unresponsive any time there is a risk of losing something.

    Step 1.3

    Define the Vision

    Activities

    1.3.1 Prioritize which benefits you want to achieve

    1.3.2 Identify how you will track performance

    1.3.3 Craft a vision statement that demonstrates what you’re trying to create

    1.3.4 Craft a mission statement for your end-user computing team

    1.3.5 Define guiding principles

    This step requires the following inputs:

    • Goals cascade
    • List of benefits
    • List of critical success factors (CSFs)

    This step involves the following participants:

    • End-User Computing Manager
    • CIO
    • Help Desk Manager
    • Infrastructure Manager

    Outcomes of this step

    • End-User computing KPIs and metrics
    • Vision statement
    • Mission statement

    1.3.1 Prioritize which benefits you want to achieve

    Use the MoSCoW sorting technique

    Select benefits that appear multiple times in the goals cascade from Activity 1.1.3 as well as your challenges from your current-state assessment.

    1. Record which benefits are “Must Haves.” Select benefits that are most important to your highest-priority stakeholders.
    2. Record which benefits are “Should Haves.” These benefits are important but not critical.
    3. Record which benefits are “Could Haves.” These are low-priority benefits.
    4. Record the remaining benefits under “Won’t Have.” These benefits are out-of-scope but can be revisited in the future.

    Record the output in your End-User Computing Strategy Template under “Benefit Prioritization” in the “Vision and Desired Benefits” section.

    Sample output:

    Must Have Should Have Could Have Won't Have
    • Customers can still be served by remote workers.
    • Easier to work in multiple locations.
    • More options for provisioning computers to new workers.
    • Improved patching and security compliance checking of remote devices.
    • Self-service app installs on Windows.
    • More consistent experience across all devices and platforms, including BYOD.
    • Improved visibility into and manageability of BYOD.
    • Ability for users to create their own low-code apps (e.g. in Microsoft Power Apps).
    • Improved guidelines for running hybrid/remote meetings.
    • BYOD support for workers handling sensitive data.
    • Support for any type of Android smartphone or tablet.

    1.3.2 Identify how you will track performance

    1. List each unique high-priority benefit from Activity 1.3.1 as a critical success factor (CSF).
    2. For each CSF, identify key performance indicators (KPIs) that you can use to track how well you’re progressing on the CSF.
      1. Articulate that KPI as a SMART goal (specific, measurable, achievable, realistic, and timebound).
    3. For each KPI, identify the metrics you will use to calculate it.
    4. Identify how and when you will:
      1. Capture the current state of these metrics.
      2. Update changes to the metrics.
      3. Re-evaluate the CSFs.
      4. Communicate the progress to the project team and to stakeholders.

    Record this information in your End-User Computing Strategy Template.

    Sample output:

    Critical Success Factor Key Performance Indicator Metrics
    Improve remote worker productivity Increase employee engagement by 10% in two years
    • McLean Employee Engagement Score
    • Gallup Q Score
    Integrate relevant information sources into one spot for sales Integrate three information sources that will be useful to sales in one year
    • # of sales-specific apps integrated into a dashboard, portal, or workspace
    • Sales satisfaction scores
    Reduce real-estate costs Reduce office space by 50% in two cities over three years
    • $ spent on office leases
    Securely deliver all apps, information, and data to any device, anywhere, at any time Build the apps and information sources into a digital workspace for three business processes over one year
    • # of business processes supported in the workspace

    1.3.3 Craft a vision statement that demonstrates what you’re trying to create

    The vision statement communicates a desired future state of the IT organization. The statement is expressed in the present tense. It seeks to articulate the desired role of IT and how IT will be perceived.

    Strong IT vision statements have the following characteristics:

    • Describes a desired future
    • Focuses on ends, not means
    • Communicates promise
    • Is:
      • Concise; no unnecessary words
      • Compelling
      • Achievable
      • Inspirational
      • Memorable

    Sample IT Vision Statements:

    • To support an exceptional employee experience by providing best-in-class end-user devices.
    • Securely enable access to corporate apps and data from anywhere, at any time, on any device.
    • Enable business and digital transformation through secure and powerful virtualization technology.
    • IT is a cohesive, proactive, and disciplined team that delivers innovative technology solutions while demonstrating a strong customer-oriented mindset.

    1.3.4 Craft a mission statement for your end-user computing team

    The IT mission statement specifies the function’s purpose or reason for being. The mission should guide each day’s activities and decisions. The mission statement should use simple and concise terminology and speak loudly and clearly, generating enthusiasm for the organization.

    Strong IT mission statements have the following characteristics:

    • Articulate the IT function’s purpose and reason for existence
    • Describe what the IT function does to achieve its vision
    • Define the customers of the IT function
    • Can be described as:
      • Compelling
      • Easy to grasp
      • Sharply focused
      • Inspirational
      • Memorable
      • Concise

    Sample IT Mission Statements:

    • To provide infrastructure, support, and innovation in the delivery of secure, enterprise-grade information technology products and services that enable and empower the workforce at [Company Name].
    • To help fulfill organizational goals, the IT department is committed to empowering business stakeholders with technology and services that facilitate effective processes, collaboration, and communication.
    • The mission of the information technology (IT) department is to build a solid, comprehensive technology infrastructure; to maintain an efficient, effective operations environment; and to deliver high-quality, timely services that support the business goals and objectives of [Company Name].
    • The IT group is customer-centered and driven by its commitment to management and staff. It oversees services in computing, telecommunications, networking, administrative computing, and technology training.

    1.3.5 Define guiding principles

    Select principles that align with your stakeholders’ goals and objectives

    Use these examples as a starting point:

    IT Principle Name IT Principle Statement
    1. Enterprise value focus We aim to provide maximum long-term benefits to the enterprise as a whole while optimizing total costs of ownership and risks.
    2. Fit for purpose We maintain capability levels and create solutions that are fit for purpose without over-engineering them.
    3. Simplicity We choose the simplest solutions and aim to reduce operational complexity of the enterprise.
    4. Reuse > buy > build We maximize reuse of existing assets. If we can’t reuse, we procure externally. As a last resort, we build custom solutions.
    5. Managed data We handle data creation, modification, and use enterprise-wide in compliance with our data governance policy.
    6. Controlled technical diversity We control the variety of technology platforms we use.
    7. Managed security We manage, support, and assist in the implementation of security enterprise-wide in collaboration with our security governance team.
    8. Compliance to laws and regulations We operate in compliance with all applicable laws and regulations.
    9. Innovation We seek innovative ways to use technology for business advantage.
    10. Customer centricity We deliver best experiences to our end users by aligning to customer service best practices.

    Phase 2

    Define the Offering

    Set the Direction

    1.1 Identify Desired Benefits

    1.2 Perform a User Group Analysis

    1.3 Define the Vision

    Define the Offering

    2.1 Define the Standard Offerings

    2.2 Outline Supporting Services

    2.3 Define Governance and Policies

    Build the Roadmap

    3.1 Develop Initiatives

    This phase will walk you through the following activities:

    • Defining standard device entitlements and provisioning models for end-user devices and equipment
    • Shifting end-user computing support left
    • Identifying policy gaps

    This phase involves the following participants:

    • End-User Computing Team
    • IT Leadership

    Step 2.1

    Define the Standard Offerings

    Activities

    2.1.1 Identify the provisioning models for each user group

    2.1.2 Define the standard device offerings

    2.1.3 Document each user group’s entitlements

    This step requires the following inputs:

    • Standard End-User Entitlements and Offerings Template
    • List of persona groups
    • Primary computing devices
    • Secondary computing devices
    • Supporting operating systems
    • Applications and office equipment

    This step involves the following participants:

    • End-User Computing Manager
    • CIO
    • Help Desk Manager
    • Infrastructure Manager

    Outcomes of this step

    • End-user device entitlements and offerings standard

    This step will walk you through defining standard offerings

    You will define the base offering for all users in each user group as well as additional items that users can request (but that require additional approvals).

    1. Primary Computing Device
      • The main device used by a worker to complete their job (e.g. laptop for knowledge workers, kiosk or shared tablet for frontline workers).
    2. Secondary Computing Devices
      • Additional devices that supports a worker (e.g. a smartphone, tablet, personal computer).
    3. Provisioning Models
      • Whether the equipment is corporate-issued versus personally owned and whether personal use of corporate resources is allowed.
    4. Apps
      • The software used by the worker. Apps can be locally installed, cloud-based (e.g. SaaS), and/or virtualized and running remotely.
    5. Peripherals
      • Additional equipment provisioned to the end user (e.g. monitors, docking station, mice, keyboards).

    There is always a challenge of determining who gets what and when

    The goal is balancing cost, risk, and employee engagement

    The right balance will be different for every organization

    • IT can’t always say no to new ideas from the business. For example, if the organization wants to adopt Macs, rather than resisting IT should focus on identifying how Macs can be safely implemented.
    • Smartphones may not be necessary for a job, but they can be a valid employee perk. Not every employee may be entitled to the perk. There may be resentment between employees of the same level if one of the employees has a corporate-issued, business-only phone for their job function.
    • The same laptop model may not work for everyone. Some employees may need more powerful computers. Some employees may want more prestigious devices. Other employees may require a suite of apps that is only available on non-Windows operating systems.

    Action Item: Provide a defined set of standard options to the business to proactively address different needs.

    A good end-user computing strategy will effectively balance:

    • User Choice
    • Risk
    • Cost

    Your standard offerings need to strike the right balance for your organization.

    Review the End-User Computing Ideas Catalog

    Compare pros and cons of computing devices and operating systems for better decision making

    The catalog provides information about choices in:

    • Provisioning models
    • Operating systems
    • Device form factors

    Review the catalog to learn about items that can help your organization to achieve the desired vision from Phase 1.

    As you review the catalog, think about these questions:

    • What primary and secondary devices can you provide?
    • What operating systems do these devices support?
    • What are the provisioning models you will use, considering each model’s weaknesses and strengths?
    • How can you more effectively balance user choice, risk, and cost?

    Download the End-User Computing Ideas Catalog.

    2.1.1 Identify the provisioning models for each user group

    1. Review the definitions in the End-User Computing Ideas Catalog.
    2. Build a table. List the major user groups along the top of the table and applications down the rows.
    3. Brainstorm provisioning models that will be used for primary and secondary devices for each persona group.
    4. Record your provisioning models in the Standard End-User Entitlements and Offerings Template.

    Download the End-User Computing Ideas Catalog.

    Download the Standard End-User Entitlements and Offerings Template.

    Persona Primary Computing Device Secondary Laptops or Computers Smartphone Tablet
    Sales COPE BYOD BYOD BYOD
    Field Sales CYOD BYOD COBO COBO
    Customer Service COBO None None None
    Knowledge Worker COPE BYOD BYOD BYOD
    App Dev CYOPED None CYOD CYOD
    VIP CYOPED CYOPED CYOPE BYOD

    Identify multiple device options

    Offer standard, power, and prestigious offerings

    Prioritize offering models and align them with your user groups.

    • Standard device: This offering will work for most end users.
    • Power device: This offering will provide additional RAM, processor speed, storage, etc., for users that require it. It is usually offered as an additional option that requires approval.
    • Prestigious device: This offering will be provided to VIP users.
    • Portable device: This offering is for employees within a user group that moves around more often than others. This type of offering is optional – consider having a separate user group for these users that get a more portable laptop as their standard device.

    Standardize the nonstandard

    When users such as VIP users want more than the standard offering, have a more prestigious option ready to offer. This approach will help you to proactively anticipate your users’ needs.

    Who approves?

    Generally, if it is a supported device, then the budget owner determines whether to allow the user to receive a more powerful or more prestigious device.

    This decision can be based on factors such as:

    • Business need – does the user need the device to do their job?
    • Perk or benefit – is the device being offered to the end user as a means of increasing their engagement?

    If IT gets this answer wrong, then it can result in shadow IT

    Document your answer in the Device Entitlement Policy Template.

    2.1.2 Define the standard device offerings

    Consider all devices and their supporting operating systems.

    1. On a flip chart or whiteboard, build a matrix of the supported form factors and operating systems.
    2. For each cell, document the supported vendor and device model.
    3. Identify where you will provide additional options.
    Windows Mac OS iOS Android
    Laptops Lenovo T15 Gen 2 MacBook Pro 14” N/A N/A
    Power Laptops Lenovo ThinkPad X1 Carbon MacBook Pro 16” N/A N/A
    Prestigious Laptops Lenovo ThinkPad X1 Yoga Gen 6 MacBook Pro 16” N/A N/A
    Tablets Microsoft Surface N/A iPad Pro Samsung Galaxy Tab
    Smartphones N/A N/A iPhone 13 Samsung Galaxy S21

    2.1.3 Document each user groups’ entitlements

    Not every persona needs to be entitled to every supported option

    Use the Standard End-User Entitlements and Offerings Template as a starting point.

    • Create a separate section in the document for each persona. Start by documenting the provisioning models for each type of device.
    • Record the standard offering provided to members of each persona as well as additional items that can be provided with approval. Record this information for:
      • Primary computing devices
      • Secondary computing devices
    • Optional: Document additional items that will be provided to members of each persona as well as additional items they can request, such as:
      • Apps
      • Office equipment

    Download the Standard End-User Entitlements and Offerings Template.

    Step 2.2

    Outline Supporting Services

    Activities

    2.2.1 Review device management tools and capabilities

    2.2.2 Identify common incidents and requests for devices

    2.2.3 Record how you want to shift resolution

    2.2.4 Define which IT groups are involved in supporting practices

    Define the Offering

    This step requires the following inputs:

    • Standard End-User Entitlements and Offerings Template
    • List of supporting devices
    • Common incidents and requests
    • List of supporting practices

    This step involves the following participants:

    • End-User Computing Manager
    • CIO
    • Help Desk Manager
    • Infrastructure Manager

    Outcomes of this step

    • List of IT groups who are involved in supporting devices
    • Responsibilities of each group for requests and incidents

    2.2.1 Review device management tools and capabilities

    Document the tools that you use to manage each OS and identify gaps

    If there are different approaches to managing the same OS (e.g. Windows devices that are co-managed versus Windows devices that are only managed by Intune), then list those approaches on separate rows.

    Provision Protect from loss/theft Deploy/update apps Backup & protect Protect from injections Complies with policies Track Decommission
    Windows 10 & 11 (co-managed) Autopilot Gap ConfigMgr Gap Windows Security ConfigMgr ConfigMgr Intune Intune and Autopilot
    Windows 10 & 11 (Intune) Autopilot Intune (remote wipe) Intune OneDrive for Business Windows Security Microsoft Advanced Threat Protection Intune Intune and Autopilot
    Mac OS Jamf Pro Intune (remote wipe) Jamf Pro OneDrive for Business Gap Jamf Pro Intune Jamf Pro

    Document the results on the “IT Management Tools” slide in the “IT Support” section of your End-User Computing Strategy Template.

    2.2.2 Identify common incidents and requests for devices

    Analyze your service desk ticket data. Look for the following information:

    • The most common incidents and service requests around end-user devices and business apps
    • Incident categories and service requests that almost always involve escalations

    Record the level at which these tickets can be resolved today. Ensure you include these groups:

    • Tier 0 (i.e. end-user self-service)
    • Tier 1 (i.e. user’s first point of contact at the service desk)
    • Desk-side support and field-support groups
    • End-user computing specialist teams (e.g. desktop engineering, mobile device management teams)
    • Other specialist teams (e.g. security, enterprise applications, DevOps)

    Record the desired state. For each incident and request, to where do you want to shift resolution?

    Record this chart on the “Current State of IT Support” slide in the “IT Support” section of your End-User Computing Strategy Template.

    Most Common Incidents & Requests Self-Service Service Desk Tier 1 Desk-Side or Field Support End-User Computing
    Connect/fix a printer X
    Web conferencing issue X
    Bluetooth issues X
    Outlook issues X
    Install standard app X
    Install app requiring approval X
    Install nonstandard app X
    Enroll personal iOS/Android device X
    Enroll personal Mac/Windows computer X
    Perform a factory reset on a lost or stolen device X
    Unenroll device X

    2.2.3 Record how you want to shift resolution

    Identify opportunities to improve self-service and first contact resolution.

    Starting with the chart you created in Activity 2.2.2, record the desired state. For each incident and request, to where do you want to shift resolution?

    • Identify quick wins. Where will it take low effort to shift resolution? Denote these items with a “QW” for quick win.
    • Identify high-value, high-effort shifts. Where do you want to prioritize shifting resolution? Base this decision on the desired benefits, guiding principles, and vision statement built in Phase 1. Denote these items with an “H” for high.
    • Identify low-value areas. Where would shifting provide low value to end users and/or would have low alignment to the benefits identified in Phase 1? Denote these items with an “L” for low.
    • Identify where no shift can occur. Some items cannot be shifted to self-service or to tier 1 due to governance considerations, security factors, or technical complexity. Denote these items with an “OoS” for out of scope.

    Use the “Opportunities to Provide Self-Service and Articles” and “Desired State” slides in the “IT Support” section of your End-User Computing Strategy Template to document quick wins and high-value, high-effort shifts.

    Most Common Incidents & Requests Self-Service Service Desk Tier 1 Desk-Side or Field Support End-User Computing
    Connect/fix a printer H QW X
    Web conferencing issue H X
    Bluetooth issues L X
    Outlook issues H H X
    Install standard app X
    Install app requiring approval H X
    Install nonstandard app OoS X
    Enroll personal iOS/Android device QW QW X
    Enroll personal Mac/Windows computer QW QW X
    Perform a factory reset on a lost or stolen device QW QW X
    Unenroll device QW QW X

    2.2.4 Define which IT groups are involved in supporting practices

    Repeat activities 2.2.2 and 2.2.3 with the following list of tasks

    IT Asset Management

    • Purchasing devices
    • Purchasing software licenses
    • Imaging devices
    • Deploying devices
    • Deploying software
    • Recovering devices
    • Recovering software

    Release Management

    • Testing patches
    • Testing app updates
    • Testing OS updates
    • User acceptance testing

    Managing Service Catalogs

    • Defining standard device offerings
    • Defining standard software offerings
    • Defining device and software entitlements
    • Updating published catalog entries

    Knowledge Management

    • Writing internal KB articles
    • Writing user-facing articles
    • Training specialists
    • Training service desk agents
    • Training users

    Portfolio Management

    • Prioritizing app upgrades or migrations
    • Prioritizing OS migrations
    • Prioritizing end-user computing projects

    Step 2.3

    Define Governance and Policies

    Activities

    2.3.1 Answer these organizational policy questions

    2.3.2 Answer these security policy questions

    Define the Offering

    This step requires the following inputs:

    • List of supporting devices
    • List of persona groups
    • List of use cases

    This step involves the following participants:

    • End-User Computing Manager
    • CIO
    • Help Desk Manager
    • Infrastructure Manager

    Outcomes of this step

    • End-user computing organizational and security policies

    Focus on organizational policies and enforcement

    Policies set expectations and limits for mobile employees

    Enforcement refers to settings on the devices, management and security tools, and process steps.

    • Policies define what should and should not be done with user-facing technology. These policies define expectations about user and IT behavior.
    • Enforcement ensures that policies are followed. User policies must often be enforced through human intervention, while technology policies are often enforced directly through infrastructure before any people get involved.

    Use the “Policies” section in the End-User Computing Strategy Template to document the answers in this section. Activities 2.3.2 and 2.3.3 present links to policy templates. Use these templates to help address any gaps in your current policy suite.

    2.3.1 Answer these organizational policy questions

    Identify if there are different expectations for certain user groups, where exceptions are allowed, and how these policies will be enforced.

    Entitlements

    • Who is entitled to receive and use prestigious computers?
    • Who is entitled to receive and use a smartphone?
    • What users are entitled to a stipend for personal device use?

    Personal Device Use

    • What use cases are supported and are not supported on personal devices?
    • What level of visibility and control does IT need over personal devices?

    Acceptable Use

    • Are people allowed to use corporate resources for personal use?
    • What are the guidelines around personal use?
    • Are users allowed to install personal apps on their corporate-issued computers and/or mobile devices?

    Purchasing and Reimbursement

    • Who is allowed to purchase devices? Apps?
    • When can users file a reimbursement request?

    Employee Monitoring

    • What user information is monitored?
    • When can that information be used and when can it not be used?

    Use the “Policies” section of the End-User Computing Strategy Template to document these answers.

    Identify organizational policy gaps

    Use these templates as a starting point

    Entitlements

    Download the Mobile Device Connectivity & Allowance Policy template.

    Purchasing & Reimbursement

    Download the Purchasing Policy template.

    Download the Mobile Device Reimbursement Policy template.

    Download the Mobile Device Reimbursement Agreement template.

    Acceptable Use

    Download the General Security – User Acceptable Use Policy template.

    Personal Device Use

    Download the BYOD Acceptable Use Policy template.

    Download the Mobile Device Remote Wipe Waiver template.

    Employee Monitoring

    Download the General Security – User Acceptable Use Policy template.

    Visit the Reduce and Manage Your Organization’s Insider Threat Risk blueprint to address this gap.

    2.3.2 Answer these security policy questions

    Identify if there are different expectations for certain user groups, where exceptions are allowed, and how these policies will be enforced.

    Use Cases

    • What data and use cases are subject to stricter security measures?
    • Are certain use cases or data prohibited on personal devices?
    • Are there restrictions around where certain use cases are performed and by whom?

    Patching

    • Are users expected to apply OS and app updates and patches? Or does IT automate patching?

    Physical Security

    • What does the user need to do to secure their equipment?
    • If a device is lost or stolen, who does the user contact to report the lost or stolen device?

    Cybersecurity

    • How will IT enforce security configuration baselines?
    • What does the user need to do (or not do) to secure their device?
    • Are certain users allowed to have local admin rights?
    • What happens when a device doesn’t comply with the required security configuration baseline?

    Use the “Policies” section of the End-User Computing Strategy Template to document these answers.

    Identify security policy gaps

    Use these templates as a starting point

    Use Cases

    Download the General Security – User Acceptable Use Policy template.

    Visit the Discover and Classify Your Data blueprint to address this gap.

    Patching

    Download the General Security – User Acceptable Use Policy template.

    Physical and Cyber Security

    Download the General Security – User Acceptable Use Policy template.

    Visit the Develop and Deploy Security Policies blueprint to address this gap.

    For help defining your own security configuration baselines for each operating system, reference best practice documentation such as:

    National Institute of Standards and Technology’s National Checklist Program.

    Center for Internet Security’s solutions.

    Microsoft’s security baseline settings for Windows 10 and 11 Configuration Service Providers.

    Phase 3

    Build the Roadmap

    Set the Direction

    1.1 Identify Desired Benefits

    1.2 Perform a User Group Analysis

    1.3 Define the Vision

    Define the Offering

    2.1 Define the Standard Offerings

    2.2 Outline Supporting Services

    2.3 Define Governance and Policies

    Build the Roadmap

    3.1 Develop Initiatives

    This phase will walk you through the following activities:

    • Defining initiatives for each EUC domain
    • Building a customer journey map for any end-user computing migrations
    • Building a roadmap for EUC initiatives

    This phase involves the following participants:

    • End-User Computing Team

    Step 3.1

    Develop Initiatives

    Activities

    3.1.1 Identify initiatives for each EUC practice

    3.1.2 Build out the user’s migration journey map

    3.1.3 Build out a list of initiatives

    Build the Roadmap

    This step requires the following inputs:

    • User group workbook
    • Migration initiatives

    This step involves the following participants:

    • Infrastructure Director
    • Head of End-User Computing
    • End-User Computing Team
    • Project Manager (if applicable)

    Outcomes of this step

    • End-user computing roadmap
    • Migration plan

    3.1.1 Identify the gaps in each EUC area

    Build a high-level profile of the changes you want to make

    For each of the five areas, build a profile for the changes you want to implement. Record:

    1. The owner of the area
    2. The objective that you want to accomplish
    3. The desired benefits from focusing on that area
    4. Any dependencies to the work
    5. Risks that can cause the objective and benefits to not be achieved

    Identify the initiatives involved in each area.

    Document these profiles and initiatives in the “Roadmap” section of your End-User Computing Strategy Template.

    1. Devices
      • Corporate-issued devices
      • Standard offerings
    2. User Support
      • Self-service
      • Tier 1 support
    3. Use Cases
      • Providing value
      • Business apps
    4. Policy & Governance
      • Personal device use
      • IT policy
    5. Fitness for Use
      • Securing devices
      • Patching

    Your initiatives may require a user migration

    Plan the user’s migration journey

    Consider each user group’s and each persona’s unique needs and challenges throughout the migration.

    1. Preparing to migrate: The user may need to schedule the migration with IT and back up files.
    2. Migrating: IT executes the migration (e.g. updates the OS, changes management tools).
    3. Getting assistance: When a user experiences an error during the migration, how will they get help from IT?
    4. Post-migration: How will IT and the user know that the migration was successful one week later?

    Understand the three migration approaches

    Online

    Users execute the migrate on their own (e.g. Microsoft’s consumer migration to Windows 10).

    In person

    Users come in person, select a device, and perform the migration with a specialist. If the device needs support, they return to the same place (e.g. buying a computer from a store).

    Hybrid

    Users select a device. When the device is ready, they can schedule time to pick up the device and perform the migration with a specialist (e.g. purchasing an iPhone in advance from Apple’s website with in-store pick-up).

    Be prepared to support remotely

    Migrations to the new tool may fail. IT should check in with the user to confirm that the device successfully made the migration.

    3.1.2 Build out the user’s migration journey map

    Contemplate a roadmap to plan for end-user computing initiatives

    • As a group, brainstorm migration initiatives.
    • For each of the four phases, identify:
      • User activities: actions we need the user to do
      • IT activities: actions and processes that IT will perform internally
      • User touchpoints with IT: how the user will interact with the IT group
      • Opportunities: ideas for how IT can provide additional value to the end user in this phase.
    • Use the example in the End-User Computing Strategy Template as a starting point.

    Download the End-User Computing Strategy Template.

    Embed requirements gathering throughout your roadmap

    Use a combination of surveys, focus groups, and interviews

    You’re doing more than eliciting opinions – you’re performing organizational change management.

    • Use surveys to profile the demand for specific requirements. When a project is announced, develop surveys to gauge what users consider must-have, should-have, and could-have requirements.
    • Interviews should be used with high-value targets. Those who receive one-on-one face time can help generate good requirements and allow for effective communication around requirements.
    • Focus groups are used to get input from multiple people in a similar role. This format allows you to ask a few open-ended questions to groups of about five people.

    The benefits of interviews and focus groups:

    • Foster direct engagement: IT is able to hear directly from stakeholders about what they are looking to do with a solution and the level of functionality that they expect from it.
    • Offer greater detail: With interviews, greater insight can be gained by leveraging information that traditional surveys wouldn’t uncover. Face-to-face interactions provide thorough answers and context that helps inform requirements.
    • Remove ambiguity: Face-to-face interactions allow opportunities to follow up on ambiguous answers. Clarify what stakeholders are looking for and expect in a project.
    • Enable stakeholder management: Interviews are a direct line of communication with project stakeholders. They provide input and insight and help to maintain alignment, plan next steps, and increase awareness within the IT organization.

    Activity instructions:

    1. Early requirements ideation: Identify who you want to interview through one-on-one meetings and focus groups.
    2. Requirements validation and prioritization: Identify which user groups you plan to survey and when.
    3. Usability testing: Plan to include usability testing during each phase. Build it into your release practices.

    3.1.3 Build out a list of initiatives

    Download a copy of the Roadmap Tool

    On tab “1. Setup”:

    • Update category 1 to be all the EUC areas (i.e. Devices, User Support).
    • Update category 2 and category 3 with meaningful items (e.g. operating system, device model, persona group).

    Use tab “2. Data Entry” to record your list of initiatives.

    • Each initiative should have its own row. Write a high-level summary under “Roadmap Item” and include more detail under “Description and Rationale.”
    • Enter each initiative’s effort, priority, and timeline for beginning. These are mandatory fields for tab “3. Roadmap” to work properly.

    Use tab “3. Roadmap” to visualize your data. You will have to press “Refresh All” under Data in the ribbon for the PivotChart to update.

    Copy the roadmap visual on tab “3. Roadmap” into your End-User Computing Strategy Template. You can also copy the list of initiatives over into the document.

    Download the Roadmap Tool.

    Summary of Accomplishment

    Problem Solved

    You built a strategy to improve the balance between user enablement, risk mitigation, and cost optimization. Throughout the blueprint, you identified opportunities to provide additional value to end users and stakeholders during these activities:

    • Goals cascade
    • User group analysis
    • Definition of standard device types and platforms
    • IT support shift-left analysis
    • Policy gap analysis
    • Roadmapping

    If you would like additional support, have our analysts guide you through other phases as part of an Info-Tech workshop.

    Contact your account representative for more information.

    workshops@infotech.com

    1-888-670-8889

    Additional Support

    If you would like additional support, have our analysts guide you through other phases as part of an Info-Tech Workshop.

    Contact your account representative for more information.

    workshops@infotech.com 1-888-670-8889

    To accelerate this project, engage your IT team in an Info-Tech workshop with an Info-Tech analyst team.

    Info-Tech analysts will join you and your team at your location or welcome you to Info-Tech’s historic Toronto office to participate in an innovative onsite workshop.

    The following are sample activities that will be conducted by Info-Tech analysts with your team:

    Identify User Groups

    Identify each user group based on the business processes, tasks, and applications they use.

    Define Standard Device Offerings

    Record your provisioning models for each user group and the primary and secondary devices, apps, and peripherals that each group receives.

    Related Info-Tech Research

    Simplify Remote Deployment With Zero-Touch Provisioning

    This project helps you align your zero-touch approach with stakeholder priorities and larger IT strategies. You will be able to build your zero-touch provisioning and patching plan from both the asset lifecycle and the end-user perspective to create a holistic approach that emphasizes customer service. Tailor deployment plans to more easily scope and resource deployment projects.

    Implement Hardware Asset Management

    This project will help you analyze the current state of your HAM program, define assets that will need to be managed, and build and involve the ITAM team from the beginning to help embed the change. It will also help you define standard policies, processes, and procedures for each stage of the hardware asset lifecycle, from procurement through to disposal.

    Govern Office 365

    This project will help you conduct a goals exercise and capability assessment for Office 365. You will be able to refine governance objectives, build out controls, formalize governance, build out one pagers, and finalize a communication plan.

    Research Contributors and Experts

    • Steve Fox, Deputy IT Director, Virginia State Corporation Commission
    • Mazen Joukhadar, TransForm Shared Service Organization
    • Nathan Schlaud, PMO Senior Director, RPC Inc.
    • Rebecca Mountjoy, Infrastructure Systems Manager, BlueScope Buildings
    • DJ Robins, Director of Information Technology, Mohawk MedBuy
    • Jason Jenkins, Tech. Specialist, Michal Baker Corp.
    • Brad Wells, IT Infrastructure Solutions Architect, London Police Service
    • Danelle Peddell, Director, Project Management Office, Emco Corporation
    • John Annand, Principal Research Director, Info-Tech Research Group
    • Allison Kinnaird, Research Director and Research Lead, Info-Tech Research Group
    • Sandi Conrad, Principal Research Director, Info-Tech Research Group
    • Andrew Kum-Seun, Senior Research Analyst, Info-Tech Research Group
    • Mark Tauschek, Vice President IT Infrastructure & Operations Research, Info-Tech Research Group

    A special thank-you to 6 anonymous contributors

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    Rockart, John F., and Lauren S. Flannery. “The management of end user computing.” Communications of the ACM, vol. 26, no. 10, Oct. 1983. Accessed September 2021.

    Turek, Melanie. “Employees Say Smartphones Boost Productivity by 34 Percent: Frost & Sullivan Research.” Samsung Insights, 3 Aug. 2016. Web.

    Vladimirskiy, Vadim. “Windows 365 vs. Azure Virtual Desktop (AVD) – Comparing Two DaaS Products.” Nerdio, 2021. Accessed Aug. 2021.

    “VMware 2021 Annual Report.” VMware, Financial Document Library, 2021. Web.

    VMworld 2021, Oct. 2021.

    Vogels, Emily A. “Digital divide persists even as americans with lower incomes make gains in tech adoption.” Pew Research Center, 22 June 2021. Web.

    “What is End-User computing?” VMware, 2021. Accessed Aug. 2021.

    “Windows 10 Home and Pro.” Microsoft, Docs, 2021. Web.

    Zibreg, Christian. “Microsoft 365 Now Boasts Over 50 Million Subscribers.” MUD, 29 April 2021. Web.

    Mentoring for Agile Teams

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    • Today’s realities are driving organizations to digitize faster and become more Agile.
    • Most hierarchical, command and control–style organizations are not yet well adapted to using Agile.
    • So-called textbook Agile practices often clash with traditional processes and practices.
    • Members must adapt their Agile practices to accommodate their organizational realities.

    Our Advice

    Critical Insight

    • There is no one-size-fits-all approach to Agile. Agile practices need to be adjusted to work in your organization based on a thoughtful diagnosis of the challenges and solutions tailored to the nature of your organization.

    Impact and Result

    • Identify your Agile challenges and success factors (both organization-wide and team-specific).
    • Leverage the power of research and experience to solve key Agile challenges and gain immediate benefits for your project.
    • Your Agile playbook will capture your findings so future projects can benefit from them.

    Mentoring for Agile Teams Research & Tools

    Start here – read the Executive Brief

    Read this Executive Brief to understand how a Agile Mentoring can help your organization to successfully establish Agile practices within your context.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Take the Info-Tech Agile Challenges and Success Factors Survey

    This tool will help you identify where your Agile teams are experiencing the most pain so you can create your Agile challenges hit list.

    • Agile Challenges and Success Factors Survey

    2. Review typical challenges and findings

    While each organization/team will struggle with its own individual challenges, many members find they face similar organizational/systemic challenges when adopting Agile. Review these typical challenges and learn from what other members have discovered.

    • Mentoring for Agile Teams – Typical Findings

    Infographic

    Workshop: Mentoring for Agile Teams

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Take the Agile Challenges and Success Factors Survey

    The Purpose

    Determine whether an Agile playbook is right for you.

    Broadly survey your teams to identify Agile challenges and success factors in your organization.

    Key Benefits Achieved

    Better understanding of common Agile challenges and success factors

    Identification of common Agile challenges and success factors are prevalent in your organization

    Activities

    1.1 Distribute survey and gather results.

    1.2 Consolidate survey results.

    Outputs

    Completed survey responses from across teams/organization

    Consolidated heat map of your Agile challenges and success factors

    2 Identify Your Agile Challenges Hit List

    The Purpose

    Examine consolidated survey results.

    Identify your most pressing challenges.

    Create a hit list of challenges to be resolved.

    Key Benefits Achieved

    Identification of the most serious challenges to your Agile transformation

    Attention focused on those challenge areas that are most impacting your Agile teams

    Activities

    2.1 Analyze and discuss your consolidated heat map.

    2.2 Prioritize identified challenges.

    2.3 Select your hit list of challenges to address.

    Outputs

    Your Agile challenges hit list

    3 Problem Solve

    The Purpose

    Address each challenge in your hit list to eliminate or improve it.

    Key Benefits Achieved

    Better Agile team performance and effectiveness

    Activities

    3.1 Work with Agile mentor to problem solve each challenge in your hit list.

    3.2 Apply these to your project in real time.

    Outputs

    4 Create Your Agile Playbook

    The Purpose

    Capture the findings and lessons learned while problem solving your hit list.

    Key Benefits Achieved

    Strategies and tactics for being successful with Agile in your organization which can be applied to future projects

    Activities

    4.1 For each hit list item, capture the findings and lessons learned in Module 3.

    4.2 Document these in your Agile Playbook.

    Outputs

    Your Agile Playbook deliverable

    Embrace the Inevitability of Multicloud

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    It used to be easy: pick your cloud, build out your IT footprint, and get back to business. But the explosion of cloud adoption has also led to an explosion of options for cloud providers, platforms, and deployment options. And that’s just when talking about infrastructure as a service!

    Our Advice

    Critical Insight

    • Multicloud isn’t good or bad; it’s inevitable.
    • Embracing multicloud in your organization is an opportunity to gain control while enabling choice. Although it increases complexity for both IT operations and governance, with the right tools and principles in place you can reduce the IT burden and increase business agility at the same time.

    Impact and Result

    • Understand what multicloud is, what it isn’t, and why you need to accept it in your organization.
    • Keep your cloud strategy but adapt your approach and tools.
    • Leverage best practices and principles that will help you keep control of the volatility and complexity that comes with multicloud.

    Embrace the Inevitability of Multicloud Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Embrace the Inevitability of Multicloud Storyboard – A deck that helps you implement best practices for your multicloud strategy.

    Use this research to understand the risks and benefits that come with a multicloud posture.

    • Embrace the Inevitability of Multicloud Storyboard

    Infographic

    Further reading

    Embrace the Inevitability of Multicloud

    The heterogeneous ecosystem is worth it; you just need a cohesive strategy.

    Executive summary

    Your Challenge

    Common Obstacles

    Info-Tech’s Approach

    It used to be easy: pick your cloud, build out your IT footprint, and get back to business. But the explosion of cloud adoption has also led to an explosion of options for cloud providers, platforms, and deployment. And that’s just when talking about infrastructure as a service!

    For many businesses, one of the key benefits of the cloud ecosystem is enabling choice for different users, groups, and projects in the organization. But this means embracing multiple cloud platforms. Is it worth it?

    The reality is that multicloud is inevitable for most organizations, and if it’s not yet a reality for your IT team, it soon will be. This brings new challenges:

    1. How do I decide what platforms and offerings to use where? Is my old cloud strategy obsolete?
    2. How do I identify what I want out of multicloud, and what tools and best practices need to be in place to keep control?

    By defining your end goals, framing solutions based on the type of visibility and features your multicloud footprint needs to deliver, you can enable choice and improve performance, flexibility, and availability.

    1. Understand what multicloud is, what it isn’t, and why you need to accept it in your organization.
    2. Keep your cloud strategy but adapt your approach and tools.
    3. Leverage best practices and principles that will help you keep control of the volatility and complexity that comes with multicloud.

    Info-Tech Insight

    Embracing multicloud in your organization is an opportunity to gain control while enabling choice. Although it increases complexity for both IT operations and governance, with the right tools and principles in place you can reduce the IT burden and increase business agility at the same time.

    Project overview

    Multicloud isn’t good or bad; it’s inevitable

    The reality is multicloud is usually not a choice. For most organizations, the requirement to integrate with partners, subsidiaries, and parent organizations, as well as the need to access key applications in the software-as-a-service ecosystem, means that going multicloud is a matter of when, not if.

    The real question most businesses should ask is not whether to go multicloud, but rather how to land in multicloud with intent and use it to their best advantage.

    Your workloads will guide the way

    One piece of good news is that multicloud doesn’t change the basic principles of a good cloud strategy. In fact, a well-laid-out multicloud approach can make it even easier to put the right workloads in the right place – and then even move them around as needed.

    This flexibility isn’t entirely free, though. It’s important to know how and when to apply this type of portability and balance its benefits against the cost and complexity that come with it.

    Don’t fall in reactively; land on your feet

    Despite the risks that come with the increased scale and complexity of multicloud, it is possible to maintain control, realize the benefits, and even use multicloud as a springboard for leveraging cloud benefits in your business. By adopting best practices and forethought in key areas of multicloud risk, you can hit the ground running.

    Aligning the terms

    Modern organizations have multiple IT footprints. How do we classify different stances?

    01 Hybrid Cloud
    Private cloud and public cloud infrastructure managed as one entity

    02 Multicloud
    Includes multiple distinct public cloud services, or “footprints”

    03 Hybrid IT
    Putting the right workloads in the right places with an overall management framework

    Info-Tech Insight

    • Hybrid cloud is about applying the same service model across multiple deployment models (most commonly public and private clouds).
    • Multicloud is about using multiple cloud offerings irrespective of differences in service model or deployment model.

    Multicloud

    • An approach that includes multiple distinct public cloud services (e.g. AWS EC2 but also Salesforce and M365)
    • Usually defined around a steady state for each workload and footprint
    • Everything in its right place (with portability for events and disasters)
    • NOT everything everywhere all at once
    The image contains the Info-Tech thought model for multicloud.

    Multicloud is inevitable

    The SaaS ecosystem has led organizations to encourage business units to exercise the IT choices that are best for them.

    The multicloud maturity journey

    1. Move a workload to the cloud
    2. Move more workloads to the same cloud
    3. Move the right workloads to the right clouds
    4. Hybrid cloud & multicloud
    5. Integrate cloud and traditional/ on-premises footprints

    Hybrid IT: Aggregate Management, Monitoring, Optimization, Continuous Improvement

    Multicloud is about enabling choice while maintaining oversight

    The broader your footprint, the harder it becomes to manage risks across each environment.

    The image contains a screenshot of a diagram of maintaining oversight with multicloud.

    Managing multicloud risks

    The risks in multicloud are the same as in traditional cloud but amplified by the differences across footprints and providers in your ecosystem.

    • Variations across platforms include:
      • Rules
      • Security
      • Mapping corresponding products and services
    • Training and certifications by platform/provider
    • Managing cost across footprints
    • Complexity of integration
    • Managing compliance across platforms
    • Loss of standardization due to multicloud fragmentation

    Info-Tech Insight

    Don’t be afraid to ask for help! Each cloud platform you adopt in your multicloud posture requires training, knowledge, and execution. If you’re already leveraging an ecosystem of cloud providers, leverage the ecosystem of cloud enablers as needed to help you on your way.

    Despite the risks, multicloud is a springboard

    Increasing flexibility & accelerating integration

    Because multicloud increases the number of platforms and environments available to us, we can
    use it as a way to increase our agility (from both a DevOps and a resource deployment perspective) as well as to provide an answer to the problem of vendor lock-in.

    Multicloud also can be a catalyst for integrating and stitching together resources and services that were previously isolated from each other. Because of the modular design and API architecture prevalent in cloud services, they can be easily consumed and integrated from your various footprints.

    Modernizing data strategy

    While it may seem counterintuitive, a proactive multicloud approach will allow you to regain visibility and control of your entire data ecosystem. Defining your data architecture and policies with an eye to the inevitability of multicloud means you can go beyond just regaining control of data stranded in SaaS and other platforms; you can start to really understand the flows of data and how they affect your business processes for better or worse.

    Move to cloud-native IT & design

    Embracing multicloud is also a great opportunity to embrace the refactoring and digital transformation you’ve been blocked on. Instead of treading water with respect to keeping control of fragmented applications, services, and workloads, a proactive approach to multicloud allows you to embrace open standards built to deliver cloud-native power and portability and to build automations that increase reliability, performance, and cost effectiveness while reducing your total in-house work burden.

    Info-Tech Insight

    Don’t bite off more than you can chew! Especially with IaaS and PaaS services, it’s important to ensure you have the skills and bandwidth to manage and deploy services effectively. It’s better to start with one IaaS platform, master it, and then expand.

    Let your workloads guide the way

    Multicloud is a road to best-of-breed everything


    A screenshot of multiclouds.

    Stick with a workload-level approach

    The principles of cloud strategy don’t change with multicloud! The image contains a screenshot of a workload-level approach.
    If anything, a multicloud approach increases your ability to put the right workloads in the right places, wherever that may be.
    It can also (with some work and tooling) provide even broader options for portability and resilience.

    Multicloud = multiple right places

    Put everything in its right place.

    Just like with any cloud strategy, start with a workload-level approach and figure out the right migration path and landing point for your workload in cloud.

    Understand the other right places!

    Multicloud means for many workloads, especially IaaS- and PaaS-focused ones, you will have multiple footprints you can use for secondary locations as desired for portability, resilience, and high availability (with the right tooling and design).

    Info-Tech Insight

    Portability is always a matter of balancing increased flexibility, availability, and resilience against increased complexity, maintenance effort, and cost. Make sure to understand the requirement for your workloads and apply portability efforts where they make the most sense

    Your management will need to evolve

    Don’t manage multicloud with off-the-rack tools.

    The default dashboards and management tools from most cloud vendors are a great starting point when managing a single cloud. Unfortunately, most of these tools do not extend well to other platforms, which can lead to multiple dashboards for multiple footprints.

    These ultimately lead to an inability to view your multicloud portfolio in aggregate and fragmentation of metrics and management practices across your various platforms. In such a situation maintaining compliance and control of IT can become difficult, if not impossible!

    Unified standards and tools that work across your entire cloud portfolio will help keep you on track, and the best way to realize these is by applying repeatable, open standards across your various environments and usually adopting new software and tools from the ecosystem of multicloud management software platforms available in the market.

    Info-Tech Insight

    Even in multicloud, don’t forget that the raw data available from the vendor’s default dashboards is a critical source of information for optimizing performance, efficiency, and costs.

    Multicloud management tool selection

    The ecosystem is heterogeneous.

    The explosion of cloud platforms and stacks means no single multicloud management tool can provide support for every stack in the private and public cloud ecosystem. This challenge becomes even greater when moving from IaaS/PaaS to addressing the near-infinite number of offerings available in the SaaS market.

    When it comes to selecting the right multicloud management tool, it’s important to keep a few things in mind:

    1. Mapping your requirements to the feature sets for your multicloud management platform is critical.
    2. Depending on your goals and metrics, and the underlying platforms and data you need to collect from them, you may need more than one tool.
    3. Especially when it comes to integrating SaaS into your multicloud tool(s), development or partners may be required.

    Key Features

    • Portability
    • Cost management
    • Automation across vendors
    • Standardization of configuration
    • Security alignment across vendors
    • Unified provisioning and self-service

    Info-Tech Insight

    SaaS always presents a unique challenge for gathering necessary cloud management data. It’s important to understand what data is and isn’t available and how it can be accessed and made available to your multicloud management tools.

    Understand your vendors

    Define what you are looking for as a first step.

    • To best understand your options, you need to understand the focus, features, and support services for each vendor. Depending on your requirements, you may need to adopt more than one tool.
    • Remember that SaaS presents unique challenges in terms of accessing and ingesting data into your management tools. This will generally require development to leverage the provider’s API.
    • Within the following slides, you will find a defined activity with a working template that will create a vendor profile for each vendor.

    As a working example, you can review these vendors on the following slides:

    • VMware CloudHealth
    • ServiceNow ITOM
    • CloudCheckr

    Info-Tech Insight

    Creating vendor profiles will help quickly identify the management tools that meet your multicloud needs.

    Vendor Profile #1

    VMware CloudHealth

    Vendor Summary

    CloudHealth is a VMware management suite that provides visibility into VMware-based as well as public cloud platforms. CloudHealth focuses on providing visibility to costs and governance as well as applying automation and standardization of configuration and performance across cloud platforms.

    URL: cloudhealth.vmware.com

    Supported Platforms

    Supports AWS, Azure, GCP, OCI, VMware

    Feature Sets

    • Portability
    • Cost management
    • Automation across platforms
    • Standardization of configuration
    • Security alignment across platforms
    • Unified provisioning and self-service

    Vendor Profile #2

    ServiceNow ITOM

    Vendor Summary

    ServiceNow IT Operations Management (ITOM) is a module for the ServiceNow platform that allows deep visibility and automated intervention/remediation for resources across multiple public and private cloud platforms. In addition to providing a platform for managing workload portability and costs across multiple cloud platforms, ServiceNow ITOM offers features focused on delivering “proactive digital operations with AIOps.”

    URL: servicenow.com/products/it-operations-management.html

    Supported Platforms

    Supports CloudFormation, ARM, GDM, and Terraform templates. Also provisions virtualized VMware environments.

    Feature Sets

    • Portability
    • Cost management
    • Automation across platforms
    • Standardization of configuration
    • Security alignment across platforms
    • Unified provisioning and self-service

    Vendor Profile #3

    CloudCheckr

    Vendor Summary

    CloudCheckr is a SaaS platform that provides end-to-end cloud management to control cost, ensure security, optimize resources, and enable services. Primarily focused on enabling management of public cloud services, CloudCheckr’s broad platform support and APIs can be used to deliver unified visibility across many multicloud postures.

    URL: cloudcheckr.com

    Supported Platforms

    Supports AWS, Azure, GCP, SAP Hana

    Feature Sets

    • Portability
    • Cost management
    • Automation across platforms
    • Standardization of configuration
    • Security alignment across platforms
    • Unified provisioning and self-service

    Activity

    Understand your vendor options

    This activity involves the following participants:

    • IT strategic direction decision makers
    • Cloud governance team
    • Cloud deployment team
    • Vendor and portfolio management

    Outcomes of this step:

    • Vendor profile template (ppt)

    Info-Tech Insight

    This checkpoint process creates transparency around agreement costs with the business and gives the business an opportunity to reevaluate its requirements for a potentially leaner agreement.

    Create your vendor profiles

    Define what you are looking for and score vendors accordingly.

    1. Create a vendor profile for every vendor of interest.
    2. Leverage our starting list and template to track and record the advantages of each vendor.

    Vendor Profile Template

    The image contains a screenshot of a Vendor Profile Template.

    Land on your feet

    Best practices to hit the ground running in multicloud

    Focus your multicloud posture on SaaS (to start)

    SaaS

    While every service model and deployment model has its place in multicloud, depending on the requirements of the workload and the business, most organizations end up in multicloud because of the wide ecosystem of options available at the SaaS level.

    Enabling the ability to adopt SaaS offerings into your multicloud footprint should be an area of focus for most IT organizations, as it’s the easiest way to deliver business impact (without taking on additional infrastructure work).

    IaaS and PaaS

    Although IaaS and PaaS also have their place in multicloud, the benefits are usually focused more on increased portability and availability rather than on enabling business-led IT.

    Additionally, multicloud at these levels can often be complex and/or costly to implement and maintain. Make sure you understand the cost-benefit for implementing multicloud at this level!

    Where the data sits matters

    With multiple SaaS workloads as well as IaaS and PaaS footprints, one of the biggest challenges to effective multicloud is understanding where any given data is, what needs access to it, and how to stitch it all together.

    In short, you need a strategy to understand how to collect and consolidate data from your multiple footprints.

    Relying solely on the built-in tools and dashboards provided by each provider inevitably leads to data fragmentation – disparate data sets that make it difficult to gain clear, unified visibility into your cloud’s data.

    To address the challenge of fragmented data, many organizations will require a multicloud-capable management platform that can provide access and visibility to data from all sources in a unified way.

    Weigh portability against nativeness

    When it comes to multicloud, cloud-native design is both your enemy and your friend. On one hand, it provides the ability to fully leverage the power and flexibility of your chosen platform to run your workload in the most on-demand, performance-efficient, utility-optimized way possible.

    But it’s important to remember that building cloud-native for one platform directly conflicts with that workload’s portability to other platforms! You need to understand the balance between portability and native effectiveness that works best for each of your workloads.

    Info-Tech Insight

    You can (sort of) have the best of both worlds! While the decision to focus on the cloud-native products, services, and functions from a given cloud platform must be weighed carefully, it’s still a good idea to leverage open standards and architectures for your workloads, as those won’t hamper your portability in the same way.

    Broaden your cost management approach

    Even on singular platforms, cloud cost management is no easy task. In multicloud, this is amplified by the increased scale and scope of providers, products, rates, and units of measure.

    There is no easy solution to this – ultimately the same accountabilities and tasks that apply to good cost management on one cloud also apply to multicloud, just at greater scale and impact.

    The image contains a screenshot of cost management approach.

    Info-Tech Insight

    Evolving your tooling applies to cost management too. While the vendor-provided tools and dashboards for cost control on any given cloud provider’s platform are a good start and a critical source for data, to get a proper holistic view you will usually require multicloud cost management software (and possibly some development work).

    Think about the sky between the clouds

    A key theme in cloud service pricing is “it’s free to come in, but it costs to leave.” This is a critical consideration when designing the inflows and outflows of data, interactions, transactions, and resources among workloads sitting on different platforms and different regions or footprints.

    When defining your multicloud posture, think about what needs to flow between your various clouds and make sure to understand how these flows will affect costs, performance, and throughput of your workloads and the business processes they support.

    • Integration and Interfaces
    • Business Process and Application Flows
    • Inter-cloud Transit Costs

    Mature your management technology

    Automation Is Your Friend

    Managing multicloud is a lot of work. It makes sense to eliminate the most burdensome and error-prone tasks. Automating these tasks also increases the ease and speed of workload portability in most cases.

    Automation and scheduling are also key enablers of standardization – which is critical to managing costs and other risks in multicloud. Create policies that manage and optimize costs, resource utilization, and asset configuration. Use these to reduce the management burden and risk profile.

    Evolve Your Tooling

    Effective multicloud management requires a clear picture of your entire cloud ecosystem across all footprints. This generally isn’t possible using the default tools for any given cloud vendor. Fortunately, there is a wide ecosystem of multicloud tools to help provide you with a unified view.

    The best cloud management tools will not only allow you to get a unified view of your IT operations regardless of where the resources lie but also help you to evaluate your multiple cloud environments in a unified way, providing a level playing field to compare and identify opportunities for improvement.

    Info-Tech Insight

    Embrace openness! Leveraging open standards and technologies doesn’t just ease portability in multicloud; it also helps rationalize telemetry and metrics across platforms, making it easier to achieve a unified management view.

    Multicloud security

    Multicloud security challenges remain focused around managing user and role complexity

    • Fragmentation of identity and access management
    • Controlling access across platforms
    • Increased complexity of roles
    • API security
    • Managing different user types and subscriptions across different service models
    • Managing security best practices across multiple platforms
    • Potential increased attack surface

    Info-Tech Insight

    Don’t reinvent the wheel! Where possible, leverage your existing identity and access management platforms and role-based access control (RBAC) discipline and extend them out to your cloud footprints.

    Don’t fall in reactively!

    1. Multicloud isn’t bad or good.
    2. Put everything the right place; understand the other right places.
    3. Know where your data goes.
    4. Automation is your friend.
    5. Strategy fundamentals don’t change.
    6. Focus on SaaS (to start).
    7. Embrace openness.
    8. Modernize your tools.

    Related Info-Tech Research

    Define Your Cloud Vision
    This blueprint covers a workload-level approach to determining cloud migration paths

    10 Secrets for Successful Disaster Recovery in the Cloud
    This research set covers general cloud best practices for implement DR and resilience in the cloud.

    Bibliography

    “7 Best Practices for Multi-Cloud Management.” vmware.com, 29 April 2022. Web.
    Brown, Chalmers. “Six Best Practices For Multi-Cloud Management.” Forbes, 22 Jan. 2019. Web.
    Curless, Tim. “The Risks of Multi-Cloud Outweigh the Benefits.” AHEAD, n.d. Web.
    Tucker, Ryan. “Multicloud Security: Challenges and Solutions.” Megaport, 29 Sept 2022. Web.
    Velimirovic, Andreja. “How to Implement a Multi Cloud Strategy.” pheonixNAP, 23 June 2021. Web.
    “What is a Multi-Cloud Strategy?” vmware.com, n.d. Web.

    Manage Exponential Value Relationships

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    Implementing exponential IT will require businesses to work with external vendors to facilitate the rapid adoption of cutting-edge technologies such as generative artificial intelligence. IT leaders must:

    These challenges require new skills which build trust and collaboration among vendors.

    Our Advice

    Critical Insight

    Outcome-based relationships require a higher degree of trust than traditional vendor relationships. Build trust by sharing risks and rewards.

    Impact and Result

    • Assess your readiness to take on the new types of vendor relationships that will help you succeed.
    • Identify where you need to build your capabilities in order to successfully manage relationships.
    • Successfully manage outcomes, financials, risk, and relationships in complex vendor relationships.

    Manage Exponential Value Relationships Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Manage Exponential Value Relationships Storyboard – Learn about the new era of exponential vendor relationships and the capabilities needed to succeed.

    This research walks you through how to assess your capabilities to undertake a new model of vendor relationships and drive exponential IT.

    • Manage Exponential Value Relationships Storyboard

    2. Exponential Relationships Readiness Assessment – Assess your readiness to engage in exponential vendor partnerships.

    This tool will facilitate your readiness assessment.

    • Exponential Relationships Readiness Assessment
    [infographic]

    Further reading

    Manage Exponential Value Relationships

    Are you ready to manage outcome-based agreements?

    Analyst Perspective

    Outcome-based agreements require a higher degree of mutual trust.

    Kim Osborne Rodriguez

    Exponential IT brings with it an exciting new world of cutting-edge technology and increasingly accelerated growth of business and IT. But adopting and driving change through this paradigm requires new capabilities to grow impactful and meaningful partnerships with external vendors who can help implement technologies like artificial intelligence and virtual reality.

    Building outcome-based partnerships involves working very closely with vendors who, in many cases, will have just as much to lose as the organizations implementing these new technologies. This requires a greater degree of trust between parties than a standard vendor relationship. It also drastically increases the risks to both organizations; as each loses some control over data and outcomes, they must trust that the other organization will follow through on commitments and obligations.

    Outcome-based partnerships build upon traditional vendor management practices and create the potential for organizations to embrace emerging technology in new ways.

    Kim Osborne Rodriguez
    Research Director, CIO Advisory
    Info-Tech Research Group

    Executive Summary

    Exponential IT drives change

    Vendor relationships must evolve

    To deliver exponential value

    Implementing exponential IT will require businesses to work with external vendors to facilitate the rapid adoption of cutting-edge technologies such as generative artificial intelligence. IT leaders must:

    • Build strategic relationships with external entities to support the autonomization of the enterprise.
    • Procure, operate, and manage contracts and performance in outcome-based relationships.
    • Build relationships with new vendors.

    These challenges require new skills which build trust and collaboration with vendors.

    Traditional vendor management approaches are still important for organizations to develop and maintain. But exponential relationships bring new challenges:

    • A shift from managing technology service agreements to managing business capability agreements
    • Increased vendor access to intellectual property, confidential information, and customers

    IT leaders must adapt traditional vendor management capabilities to successfully lead this change.

    Outcome-based relationships should not be undertaken lightly as they can significantly impact the risk profile of the organization. Use this research to:

    • Assess your foundational vendor management capabilities as well as the transformative capabilities you need to manage outcome-based relationships.
    • Identify where you need to build your capabilities in order to successfully manage relationships.
    • Successfully manage outcomes, financials, risk, and relationships in complex vendor partnerships.

    Exponential value relationships will help drive exponential IT and autonomization of the enterprise.

    Info-Tech Insight

    Outcome-based partnerships require a higher degree of trust than traditional vendor relationships. Build trust by sharing risks and rewards.

    Vendor relationships can be worth billions of dollars

    Positive vendor relationships directly impact the bottom line, sometimes to the tune of billions of dollars annually.

    • Organizations typically spend 40% to 80% of their total budget on external suppliers.
    • Greater supplier trust translates directly to greater business profits, even in traditional vendor relationships.1
    • Based on over a decade of data from vehicle manufacturers, greater supplier relationships nearly doubled the unit profit margin on vehicles, contributing over $20 billion to Toyota’s annual profits based on typical sales volume.2
    • Having positive vendor relationships can be instrumental in times of crisis – when scarcity looms, vendors often choose to support their best customers.3,4 For example, Toyota protected itself from the losses many original equipment manufacturers (OEMs) faced in 2020 and showed improved profitability that year due to increased demand for vehicles which it was able to supply as a result of top-ranked vendor relationships.
    1 PR Newswire, 2022.
    2 Based on 10 years of data comparing Toyota and Nissan, every 1-point increase in the company’s Working Relations Index was correlated with a $15.77 net profit increase per unit. Impact on Toyota annual profits is based on 10.5 million units sold in 2021 and 2022.
    3 Interview with Renee Stanley, University of Texas at Arlington. Conducted 17 May 2023.
    4 Plante Moran, 2020.

    Supplier Trust Impacts OEM Profitability

    Sources: Macrotrends, Plante Moran 2022, Nissan 2022 and 2023, and Toyota 2022. Profit per car is based on total annual profit divided by total annual sales volume.

    Outcome-based relationships are a new paradigm

    In a new model where organizations are procuring autonomous capabilities, outcomes will govern vendor relationships.

    An outcome-based relationship requires a higher level of mutual trust than traditional vendor relationships. This requires shared reward and shared risk.

    Don’t forget about traditional vendor management relationships! Not all vendor relationships can (or should) be outcome-based.

    Managing Exponential Value Relationships.

    Case study

    INDUSTRY: Technology

    SOURCE: Press Release

    Microsoft and OpenAI partner on Azure, Teams, and Microsoft Office suite

    In January 2023, Microsoft announced a $10 billion investment in OpenAI, allowing OpenAI to continue scaling its flagship large language model, ChatGPT, and giving Microsoft first access to deploy OpenAI’s products in services like GitHub, Microsoft Office, and Microsoft Teams.

    Shared risk

    Issues with OpenAI’s platforms could have a debilitating effect on Microsoft’s own reputation – much like Google’s $100 billion stock loss following a blunder by its AI platform Bard – not to mention the financial loss if the platform does not live up to the hype.

    Shared reward

    This was a particularly important strategic move by Microsoft, as its main competitors develop their own AI models in a race to the top. This investment also gave OpenAI the resources to continue scaling and evolving its services much faster than it would be capable of on its own. If OpenAI’s products succeed, there is a significant upside for both companies.

    The image contains a graph that demonstrates time to reach 1 million users.

    Adapt your approach to vendor relationships

    Both traditional vendors and exponential relationships are important.

    Traditional

    procurement

    Vendor

    management

    Exponential vendor relationships

    • Ideal for procuring a product or service
    • Typically evaluates vendors based on their capabilities and track record of success
    • Focuses on metrics, KPIs, and contracts to deliver success to the organization purchasing the product or service
    • Vendors typically only have access to company data showing what is required to deliver their product or service
    • Ideal for managing vendors supplying products or services
    • Typically evaluates vendors based on the value and the criticality of a vendor to drive VM-resource allocation
    • External vendors do not generally participate in sharing of risks or rewards outside of payment for services or incentives/penalties
    • Vendors typically have limited access to company data
    • Ideal for procuring an autonomous capability
    • Typically evaluated based on the total possible value creation for both parties
    • External vendors share in substantial portions of the risks and rewards of the relationship
    • Vendors typically have significant access to company data, including proprietary methods, intellectual property, and customer lists

    Use this research to successfully
    manage outcome-based relationships.

    Use Info-Tech’s research to Jump Start Your Vendor Management Initiative.

    Common obstacles

    Exponential relationships require new approaches to vendor management as businesses autonomize:

    • Autonomization refers to the shift toward autonomous business capabilities which leverage technologies such as AI and quantum computing to operate independently of human interaction.
    • The speed and complexity of technology advancement requires that businesses move quickly and confidently to develop strong relationships and deliver value.
    • We are seeing businesses shift from procuring products and services to procuring autonomous business capabilities (sometimes called “as a service,” or aaS). This shift can drive exponential value but also increases complexity and risk.
    • Exponential IT requires a shift in emphasis toward more mature relationship and risk management strategies, compared to traditional vendor management.

    The shift from technology service agreements to business capability agreements needs a new approach

    Eighty-seven percent of organizations are currently experiencing talent shortages or expect to within a few years.

    Source: McKinsey, “Mind the [skills] gap”, 2021.

    Sixty-three percent of IT leaders plan to implement AI in their organizations by the end of 2023.

    Source: Info-Tech Research Group survey, 2022

    Insight summary

    Build trust

    Successfully managing exponential relationships requires increased trust and the ability to share both risks and rewards. Outcome-based vendors typically have greater access to intellectual property, customer data, and proprietary methods, which can pose a risk to the organization if this information is used to benefit competitors. Build mutual trust by sharing both risks and rewards.

    Manage risk

    Outcome-based relationships with external vendors can drastically affect an organization’s risk profile. Carefully consider third-party risk and shared risk, including ESG risk, as well as the business risk of losing control over capabilities and assets. Qualified risk specialists (such as legal, regulatory, contract, intellectual property law) should be consulted before entering outcome-based relationships.

    Drive outcomes

    Fostering strategic relationships can be instrumental in times of crisis, when being the customer of choice for key vendors can push your organization up the line from the vendor’s side – but be careful about relying on this too much. Vendor objectives may not align with yours, and in the end, everyone needs to protect themselves.

    Assess your readiness for exponential value relationships

    Key deliverable:

    Exponential Relationships Readiness Assessment

    Determine your readiness to build exponential value relationships.

    Measure the value of this blueprint

    Save thousands of dollars by leveraging this research to assess your readiness, before you lose millions from a relationship gone bad.

    Our research indicates that most organizations would take months to prepare this type of assessment without using our research. That’s over 80 person-hours spent researching and gathering data to support due diligence, for a total cost of thousands of dollars. Doesn’t your staff have better things to do?

    Start by answering a few brief questions, then return to this slide at the end to see how much your answers have changed.

    Establish Baseline Metrics

    Use Info-Tech’s research to Exponential Relationships Readiness Assessment.

    Estimated time commitment without Info-Tech’s research (person-hours)

    Establish a baseline

    Gauge the effectiveness of this research by asking yourself the following questions before and after completing your readiness assessment:

    Questions

    Before

    After

    To what extent are you satisfied with your current vendor management approach?

    How many of your current vendors would you describe as being of strategic importance?

    How much do you spend on vendors annually?

    How much value do you derive from your vendor relationships annually?

    Do you have a vendor management strategy?

    What outcomes are you looking to achieve through your vendor relationships?

    How well do you understand the core capabilities needed to drive successful vendor management?

    How well do you understand your current readiness to engage in outcome-based vendor relationships?

    Do you feel comfortable managing the risks when working with organizations to implement artificial intelligence and other autonomous capabilities?

    How to use this research

    Five tips to get the most out of your readiness assessment.

    1. Each category consists of five competencies, with a maximum of five points each. The maximum score on this assessment is 100 points.
    2. Effectiveness levels range from basic (level 1) to advanced (level 5). Level 1 is generally considered the baseline for most effectively operating organizations. If your organization is struggling with level 1 competencies, it is recommended to improve maturity in those areas before pursuing exponential relationships.
    3. This assessment is qualitative; complete the assessment to the best of your ability, based on the scoring rubric provided. If you fall between levels, use the lower one in your assessment.
    4. The scoring rubric may not perfectly fit the processes and practices within every organization. Consider the spirit of the description and score accordingly.
    5. Other industry- and region-specific competencies may be required to succeed at exponential relationships. The competencies in this assessment are a starting point, and internal validation and assessments should be conducted to uncover additional competencies and skills.

    Financial management

    Manage your budget and spending to stay on track throughout your relationship.

    “Most organizations underestimate the amount of time, money, and skill required to build and maintain a successful relationship with another organization. The investment in exponential relationships is exponential in itself – as are the returns.”

    – Jennifer Perrier, Principal Research Director,
    Info-Tech Research Group

    This step involves the following participants:

    • Executive leadership team, including CIO
    • CFO
    • Vendor management leader
    • Other internal stakeholders of vendor relationships

    Activities:

    • Assess your ability to manage scope and budget in exponential IT relationships.

    Successfully manage complex finances

    Stay on track and keep your relationship running smoothly.

    Why is this important?

    • Finance is at the core of most business – it drives decision making, acts as a constraint for innovation and optimization, and plays a key role in assessing options (such as return on investment or payback period).
    • Effectively managing finances is a critical success factor in developing strong relationships. Each organization must be able to manage their own budget and spending in order to balance the risk and reward in the relationship. Often, these risks and rewards will come in the form of profit and loss or revenue and spend.

    Build it into your practice:

    1. Ensure your financial decision-making practices are aligned with the organizational and relationship strategy. Do metrics and criteria reflect the organization’s goals?
    2. Develop strong accounting and financial analysis practices – this includes the ability to conduct financial due diligence on potential vendors.
    3. Develop consistent methodology to track and report on the desired outcomes on a regular basis.

    Build your ability to manage finances

    The five competencies needed to manage finances in exponential value relationships are:

    Budget procedures

    Financial alignment

    Adaptability

    Financial analysis

    Reporting & compliance

    Clearly articulate and communicate budgets, with proactive analysis and reporting.

    There is a strong, direct alignment between financial outcomes and organizational strategy and goals.

    Financial structures can manage many different types of relationships and structures without major overhaul.

    Proactive financial analysis is conducted regularly, with actionable insights.

    This exceeds legal requirements and includes proactive and actionable reporting.

    Relationship management

    Drive exponential value by becoming a customer of choice.

    “The more complex the business environment becomes — for instance, as new technologies emerge or as innovation cycles get faster — the more such relationships make sense. And the better companies get at managing individual relationships, the more likely it is that they will become “partners of choice” and be able to build entire portfolios of practical and value-creating partnerships.”

    (“Improving the management of complex business partnerships.” McKinsey, 2019)

    This step involves the following participants:

    • Executive leadership team, including CIO
    • Vendor management leader
    • Other internal stakeholders of vendor relationships

    Activities:

    • Assess your ability to manage relationships in exponential IT relationships.

    Take your relationships to the next level

    Maintaining positive relationships is key to building trust.

    Why is this important?

    • All relationships will experience challenges, and the ability to resolve these issues will rely heavily on the relationship management skills and soft skills of the leadership within each organization.
    • Based on a 20-year study of vendor relationships in the automotive sector, business-to-business trust is a function of reasonable demands, follow-through, and information sharing.
    (Source: Plante Moran, 2020)

    Build it into your practice:

    1. Develop the soft skills necessary to promote psychological safety, growth mindset, and strong and open communication channels.
    2. Be smart about sharing information – you don’t need to share everything, but being open about relevant information will enhance trust.
    3. Both parties need to work hard to develop trust necessary to build a true relationship. This will require increased access to decision-makers, clearly defined guardrails, and the ability for unsatisfied parties to leave.

    Build your ability to manage relationships

    The five competencies needed to manage relationships in exponential partnerships are:

    Strategic alignment

    Follow-through

    Information sharing

    Shared risk & rewards

    Communication

    Work with vendors to create roadmaps and strategies to drive mutual success.

    Ensure demands are reasonable and consistently follow through on commitments.

    Proactively and freely share relevant information between parties.

    Equitably share responsibility for outcomes and benefits from success.

    Ensure clear, proactive, and frequent communication occurs between parties.

    Performance management

    Outcomes management focuses on results, not methods.

    According to Jennifer Robinson, senior editor at Gallup, “This approach focuses people and teams on a concrete result, not the process required to achieve it. Leaders define outcomes and, along with managers, set parameters and guidelines. Employees, then, have a high degree of autonomy to use their own unique talents to reach goals their own way.” (Forbes, 2023)

    In the context of exponential relationships, vendors can be given a high degree of autonomy provided they meet their objectives.

    This step involves the following participants:

    • Executive leadership team, including CIO
    • Vendor management leader
    • Other internal stakeholders of vendor relationships

    Activities:

    • Assess your ability to manage outcomes in exponential IT relationships.

    Manage outcomes to drive mutual success

    Build trust by achieving shared objectives.

    Why is this important?

    • Relationships are based on shared risk and shared reward for all parties. In order to effectively communicate the shared rewards, you must first understand and communicate your objectives for the relationship, then measure outcomes to ensure all parties are benefiting.
    • Effectively managing outcomes reduces the risk that one party will choose to leave based on a perception of benefits not being achieved. Parties may still leave the agreement, but decisions should be based on shared facts and issues should be communicated and addressed early.

    Build it into your practice:

    1. Clearly articulate what you hope to achieve by entering an outcome-based relationship. Each party should outline and agree to the goals, objectives, and desired outcomes from the relationship.
    2. Document how rewards will be shared among parties. What type of rewards are anticipated? Who will benefit and how?
    3. Develop consistent methodology to track and report on the desired outcomes on a regular basis. This might consist of a vendor scorecard or a monthly meeting.

    Build your ability to manage outcomes

    The five competencies needed to manage outcomes in exponential value relationships are:

    Goal setting

    Negotiation

    Performance tracking

    Issue
    resolution

    Scope management

    Set specific, measurable and actionable goals, and communicate them with stakeholders.

    Clearly articulate and agree upon measurable outcomes between all parties.

    Proactively track progress toward goals/outcomes and discuss results with vendors regularly.

    Openly discuss potential issues and challenges on a regular basis. Find collaborative solutions to problems.

    Proactively manage scope and discuss with vendors on a regular basis.

    Risk management

    Exponential IT means exponential risk – and exponential rewards.

    One of the key differentiators between traditional vendor relationships and exponential relationships is the degree to which risk is shared between parties. This is not possible in all industries, which may limit companies’ ability to participate in this type of exponential relationship.

    This step involves the following participants:

    • Executive leadership team, including CIO
    • Vendor management leader
    • Risk management leader
    • Other internal stakeholders of vendor relationships

    Activities:

    • Assess your ability to manage risk in exponential IT relationships.

    Relationships come with a lot of hidden risks

    Successfully managing complex risks can be the difference between a spectacular success and company-ending failure.

    Why is this important?

    • Relationships inherently involve a loss of control. You are relying on another party to fulfill their part of the agreement, and you depend on the success of the outcome. Loss of control comes with significant risks.
    • Sharing in risk is what differentiates an outcome-based relationship from a traditional vendor relationship; vendors must have skin in the game.
    • Organizations must consider many different types of risk when considering a relationship with a vendor: fraud, security, human rights, labor relations, ESG, and operational risks. Remember that risk is not inherently bad; some risk is necessary.

    Build it into your practice:

    1. Build or hire the necessary risk expertise needed to properly assess and evaluate the risks of potential vendor relationships. This includes intellectual property, ESG, legal/regulatory, cybersecurity, data security, and more.
    2. Develop processes and procedures which clearly communicate and report on risk on a regular basis.

    Info-Tech Insight

    Some highly regulated industries (such as finance) are prevented from transferring certain types of risk. In these industries, it may be much more difficult to form vendor relationships.

    Don’t forget about third-party ESG risk

    Customers care about ESG. You should too.

    Protect yourself against third-party ESG risks by considering the environmental and social impacts of your vendors.

    Third-party ESG risks can include the following:

    • Environmental risk: Vendors with unsustainable practices such as carbon emissions or waste generation of natural resource depletion can negatively impact the organization’s environmental goals.
    • Social risk: Unsafe or illegal labor practices, human rights violations, and supply chain management issues can reflect negatively on organizations that choose to work with vendors who engage in such practices.
    • Governance risk: Vendors who engage in illegal or unethical behaviors, including bribery and corruption or data and privacy breaches can impact downstream customers.

    Working with vendors that have a poor record of ESG carries a very real reputational risk for organizations who do not undertake appropriate due diligence.

    A global survey of nearly 14,000 customers revealed that…

    Source: EY Future Consumer Index, 2021

    Seventy-seven percent of customers believe companies have a responsibility to manufacture sustainably.

    Sixty-eight percent of customers believe businesses should ensure their suppliers meet high social and environmental standards.

    Fifty-five percent of customers consider the environmental impact of production in their purchasing decisions.

    Build your ability to manage risk

    The five competencies needed to manage risk in exponential value relationships are:

    Third-party risk

    Value chain

    Data management

    Regulatory & compliance

    Monitoring & reporting

    Understand and assess third-party risk, including ESG risk, in potential relationships.

    Assess risk throughout the value chain for all parties and balance risk among parties.

    Proactively assess and manage potential data risks, including intellectual property and strategic data.

    Manage regulatory and compliance risks, including understanding risk transfer and ultimate risk holder.

    Proactive and open monitoring and reporting of risks, including regular communication among stakeholders.

    Contract management

    Contract management is a critical part of vendor management.

    Well-managed contracts include clearly defined pricing, performance-based outcomes, clear roles and responsibilities, and appropriate remedies for failure to meet requirements. In outcome-based relationships, contracts are generally used as a secondary method of enforcing performance, with relationship management being the primary method of addressing challenges and ensuring performance.

    This step involves the following participants:

    • Executive leadership team, including CIO
    • Vendor management leader
    • Risk management leader
    • Other internal stakeholders of vendor relationships

    Activities:

    • Assess your ability to manage risk in exponential IT relationships.

    Build your ability to manage contracts

    The five competencies needed to manage contracts in exponential value relationships are:

    Pricing

    Performance outcomes

    Roles and responsibilities

    Remedies

    Payment

    Pricing is clearly defined in contracts so that the total cost is understood including all fees, optional pricing, and set caps on increases.

    Contracts are performance-based whenever possible, including deliverables, milestones, service levels, due dates, and outcomes.

    Each party's roles and responsibilities are clearly defined in the contract documents with adequate detail.

    Contracts contain appropriate remedies for a vendor's failure to meet SLAs, due dates, and other obligations.

    Payment is made after performance targets are met, approved, or accepted.

    Activity 1: Assess your readiness for exponential relationships

    1-3 hours

    1. Gather key stakeholders from across your organization to participate in the readiness assessment exercise.
    2. As a group, review the core competencies from the previous four sections and determine where your organization’s effectiveness lies for each competency. Record your responses in the Exponential Relationships Readiness Assessment tool.

    Download the Exponential Relationships Readiness Assessment tool.

    Input Output
    • Core competencies
    • Knowledge of internal processes and capabilities
    • Readiness assessment
    Materials Participants
    • Exponential
      Relationships Readiness Assessment
      tool
    • Whiteboard/flip charts
    • Executive leadership team, including CIO
    • Vendor management leader
    • Other internal stakeholders of vendor relationships

    Understand your assessment

    This step involves the following participants:

    • Executive leadership team, including CIO
    • Vendor management leader
    • Other internal stakeholders of vendor relationships

    Activities:

    • Create an action plan.

    Understand the results of your assessment

    Consider the following recommendations based on your readiness assessment scores:

    • The chart to the right shows sample results. The bars indicate the recommended scores, and the line indicates the readiness score.
    • Three or more categories below the recommended scores, or any categories more than five points below the recommendation: outcome-based relationships are not recommended at this time.
    • Two or more categories below the recommended scores: Proceed with caution and limit outcome-based relationships to low-risk areas. Continue to mature capabilities.
    • One category below the recommended scores: Evaluate the risks and benefits before engaging in higher-risk vendor relationships. Continue to mature capabilities.
    • All categories at or above the recommended scores: You have many of the core capabilities needed to succeed at exponential relationships! Continue to evaluate and refine your vendor relationships strategy, and identify any additional competencies needed based on your industry or region.

    Acme Corp Exponential Relationships Readiness.

    Activity 2: Create an action plan

    1 hour

    1. Gather the stakeholders who participated in the readiness assessment exercise.
    2. As a group, review the results of the readiness assessment. Where there any surprise? Do the results reflect your understanding of the organization’s maturity?
    3. Determine which areas are likely to limit the organization’s relationship capability, based on lowest scoring areas and relative importance to the organization.
    4. Break out into groups and have each group identify three actions the organization could take to mature the lowest scoring areas.
    5. Bring the group back together and prioritize the actions. Note who will be accountable for each next step.
    InputOutput
    • Readiness assessment
    • Action plan to improve maturity of capabilities
    MaterialsParticipants
    • Exponential
      Relationship Readiness Assessment
      tool
    • Whiteboard/flip charts
    • Executive leadership team, including CIO
    • Vendor management leader
    • Other internal stakeholders of vendor relationships

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    Author

    Kim Osborne Rodriguez

    Kim Osborne Rodriguez
    Research Director, CIO Advisory
    Info-Tech Research Group

    Kim is a professional engineer and Registered Communications Distribution Designer (RCDD) with over a decade of experience in management and engineering consulting spanning healthcare, higher education, and commercial sectors. She has worked on some of the largest hospital construction projects in Canada, from early visioning and IT strategy through to design, specifications, and construction administration. She brings a practical and evidence-based approach, with a track record of supporting successful projects.

    Kim holds a Bachelor’s degree in Honours Mechatronics Engineering and an option in Management Sciences from the University of Waterloo.

    Research Contributors and Experts

    Jack Hakimian

    Jack Hakimian
    Senior Vice President
    Info-Tech Research Group

    Jack has more than 25 years of technology and management consulting experience. He has served multibillion-dollar organizations in multiple industries including financial services and telecommunications. Jack also served several large public sector institutions.

    He is a frequent speaker and panelist at technology and innovation conferences and events and holds a Master’s degree in Computer Engineering as well as an MBA from the ESCP-EAP European School of Management.

    Michael Tweedie

    Michael Tweedie
    Practice Lead, CIO Strategy
    Info-Tech Research Group

    Mike Tweedie brings over 25 years as a technology executive. He’s led several large transformation projects across core infrastructure, application and IT services as the head of Technology at ADP Canada. He was also the Head of Engineering and Service Offerings for a large French IT services firm, focused on cloud adoption and complex ERP deployment and management.

    Mike holds a Bachelor’s degree in Architecture from Ryerson University.

    Scott Bickley

    Scott Bickley
    Practice Lead, VCCO
    Info-Tech Research Group

    Scott Bickley is a Practice Lead & Principal Research Director at Info-Tech Research Group, focused on Vendor Management and Contract Review. He also has experience in the areas of IT Asset Management (ITAM), Software Asset Management (SAM), and technology procurement along with a deep background in operations, engineering, and quality systems management.

    Scott holds a B.S. in Justice Studies from Frostburg State University. He also holds active IAITAM certification designations of CSAM and CMAM and is a Certified Scrum Master (SCM).

    Donna Bales

    Donna Bales
    Principal Research Director
    Info-Tech Research Group

    Donna Bales is a Principal Research Director in the CIO Practice at Info-Tech Research Group, specializing in research and advisory services in IT risk, governance, and compliance. She brings over 25 years of experience in strategic consulting and product development and has a history of success in leading complex, multistakeholder industry initiatives.

    Donna has a bachelor’s degree in economics from the University of Western Ontario.

    Research Contributors and Experts

    Jennifer Perrier

    Jennifer Perrier
    Principal Research Director
    Info-Tech Research Group

    Jennifer has 25 years of experience in the information technology and human resources research space, joining Info-Tech in 1998 as the first research analyst with the company. Over the years, she has served as a research analyst and research manager, as well as in a range of roles leading the development and delivery of offerings across Info-Tech’s product and service portfolio, including workshops and the launch of industry roundtables and benchmarking. She was also Research Lead for McLean & Company, the HR advisory division of Info-Tech, during its start-up years.

    Jennifer’s research expertise spans the areas of IT strategic planning, governance, policy and process management, people management, leadership, organizational change management, performance benchmarking, and cross-industry IT comparative analysis. She has produced and overseen the development of hundreds of publications across the full breadth of both the IT and HR domains in multiple industries. In 2022, Jennifer joined Info-Tech’s IT Financial Management Practice with a focus on developing financial transparency to foster meaningful dialogue between IT and its stakeholders and drive better technology investment decisions.

    Phil Bode

    Phil Bode
    Principal Research Director
    Info-Tech Research Group

    Phil has 30+ years of experience with IT procurement-related topics: contract drafting and review, negotiations, RFXs, procurement processes, and vendor management. Phil has been a frequent speaker at conferences, a contributor to magazine articles in CIO Magazine and ComputerWorld, and quoted in many other magazines. He is a co-author of the book The Art of Creating a Quality RFP.

    Phil has a Bachelor of Science in Business Administration with a double major of Finance and Entrepreneurship and a Bachelor of Science in Business Administration with a major of Accounting, both from the University of Arizona.

    Research Contributors

    Erin Morgan

    Erin Morgan
    Assistant Vice President, IT Administration
    University of Texas at Arlington

    Renee Stanley

    Renee Stanley
    Assistant Director IT Procurement and Vendor Management
    University of Texas at Arlington

    Note: Additional contributors did not wish to be identified.

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    Tlili, Ahmed, et al. “What if the devil is my guardian angel: ChatGPT as a case study of using chatbots in education.” Smart Learning Environments, 22 Feb 2023. Accessed 9 May 2023.
    Vitasek, Kate. “Outcome-Based Management: What It Is, Why It Matters And How To Make It Happen.” Forbes, 12 Jan 2023. Accessed 9 May 2023.

    Develop an IT Infrastructure Services Playbook

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    • Parent Category Name: Operations Management
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    • Infrastructure and operations teams are managing deployments on- and off-premises, and across multiple infrastructure services providers.
    • Though automation tools speed up the delivery process, documentation is always pushed off so the team can meet urgent deadlines.
    • Without documented delivery processes, wait times are longer, controls are adequate but ad hoc, builds are non-standard, and errors are more likely to be introduced in production.

    Our Advice

    Critical Insight

    • Prioritize in-demand services to add to the playbook. Pilot a few services to get value from the project quickly.
    • Do not get lost in automation or tooling. You do not need a complex tool or back-end automation to get value from this project.
    • Learn, then iterate. With a few completed service processes, it is much easier to identify opportunities for service automation.

    Impact and Result

    • Prioritize in-demand services for documentation and standardization.
    • Build service workflows and document service requirements in the services playbook.
    • Create a costing model and track costs to deliver defined services.
    • Leverage data on costs and service requirements to improve service delivery.

    Develop an IT Infrastructure Services Playbook Research & Tools

    Start here – read the Executive Brief

    Read this Executive Brief to find out why you should create an infrastructure services playbook, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Define and prioritize infrastructure services

    Produce a prioritized list of high-demand infrastructure services.

    • Develop an IT Infrastructure Services Playbook – Phase 1: Define and Prioritize Infrastructure Services
    • Infrastructure Services Playbook

    2. Build workflows and an infrastructure services playbook

    Design workflows and create the first draft of the infrastructure services playbook.

    • Develop an IT Infrastructure Services Playbook – Phase 2: Build Workflows and an Infrastructure Services Playbook
    • Infrastructure Service Workflows (Visio)
    • Infrastructure Service Workflows (PDF)

    3. Identify costs and mature service delivery capabilities

    Build a service rate sheet to track costs and develop better service capabilities.

    • Develop an IT Infrastructure Services Playbook – Phase 3: Identify Costs and Mature Service Delivery Capabilities
    • Service Rate Sheet
    • Infrastructure Service Catalog Mind Map Example
    [infographic]

    Workshop: Develop an IT Infrastructure Services Playbook

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Define and Prioritize Infrastructure Services

    The Purpose

    Define and prioritize infrastructure services.

    Key Benefits Achieved

    Identify candidate services for the Playbook.

    Activities

    1.1 Define the services you own.

    1.2 Prioritize infrastructure services.

    Outputs

    Affinity map of infrastructure services

    Service pain points and root causes

    A list of high-demand infrastructure services

    2 Build the Infrastructure Services Playbook

    The Purpose

    Build workflows and an infrastructure services playbook.

    Key Benefits Achieved

    Produce a draft infrastructure services playbook.

    Activities

    2.1 Design workflow for service delivery.

    2.2 Add steps and requirements to the Services Playbook.

    Outputs

    Documented service workflows

    Infrastructure Services Playbook

    3 Identify Costs and Mature Service Delivery Capabilities

    The Purpose

    Identify costs and mature service delivery capabilities.

    Key Benefits Achieved

    Build an infrastructure service rate sheet.

    Define next steps for infrastructure service capabilities.

    Activities

    3.1 Optimize infrastructure cost estimates.

    3.2 Mature your I&O organization into a service broker.

    Outputs

    Service Rate Sheet

    Master list of infrastructure services

    Action plan for Playbook implementation

    Further reading

    Develop an IT Infrastructure Services Playbook

    Automation, SDI, and DevOps – build a cheat sheet to manage a changing Infrastructure & Operations environment.

    Table of contents

    Analyst Perspective

    Executive Summary

    Project Overview

    Summary and Conclusion

    ANALYST PERSPECTIVE

    Technology is changing how infrastructure services are delivered.

    "Managing a hybrid infrastructure environment is challenge enough. Add to this the pressure on IT Operations to deliver services faster and more continuously – it’s a recipe for boondoggle deployments, overcommitted staff, end-user frustration, and operational gridlock.

    It’s not every service you provide that causes problems, so prioritize a few in-demand, painful services. Build and maintain durable, flexible processes that enable your team to provide consistent, repeatable services at a standard cost. Identify opportunities to improve service delivery.

    You’ll save the business time and money and your own team significant grief." (Andrew Sharp, Research Manager, Infrastructure & Operations, Info-Tech Research Group)

    Your infrastructure and operations team is a service provider; standardize, document, and communicate service capabilities

    This Research is Designed For:

    • CTOs and Infrastructure Managers
    • Service Level Managers
    • ITSM Managers and Process Owners

    This Research Will Help You:

    • Inventory services that IT Infrastructure & Operations (I&O) provides to the business (servers, storage, and network).
    • Standardize services and track costs.
    • Articulate the value of these services to business owners.
    • Develop a catalog of infrastructure services.

    This Research Will Also Assist:

    • CIOs
    • Application Development Managers
    • Security Managers
    • Auditors

    This Research Will Help Them:

    • Understand the complexities of technical service delivery.
    • Make better strategic IT infrastructure decisions.

    Executive summary

    Situation

    • Infrastructure and operations teams are managing deployments on- and off-premises and across multiple infrastructure service providers.
    • Though automation tools speed up the delivery process, documentation is always pushed off so the team can meet urgent deadlines.

    Complication

    • Cloud providers have set the bar high for ease of access to stable infrastructure services.
    • Without documented delivery processes, wait times are longer, controls are adequate but ad hoc, builds are non-standard, and errors are more likely to be introduced in production.

    Resolution

    • Prioritize in-demand services for documentation and standardization.
    • Build service workflows and document service requirements in the services playbook.
    • Create a costing model and track costs to deliver defined services.
    • Leverage data on costs and service requirements to improve service delivery.

    Info-Tech Insight

    1. Keep it simple. Work through a few in-demand services to get early value from the project.
    2. Don’t get lost in automation or tooling. You don’t need a complex tool or back-end automation to get value from standardized services.
    3. Do then iterate. With a few completed service processes, it’s much easier to identify opportunities for service automation.

    Create an infrastructure services playbook to improve efficiency, support DevOps, and streamline service delivery

    Begin building an infrastructure services playbook by defining the services you provide. This will also help your team support changes to service delivery (e.g. more use of cloud services and the shift to DevOps).

    In this blueprint, the first step will be to document infrastructure services to:

    1. Clarify infrastructure capabilities and achievable service levels.

      Document infrastructure services to clarify achievable service levels with given resources and what you will need to meet service-level requirement gaps. Establishing your ability to meet customer demands is the first step toward becoming a broker of internal or external services.
    2. Standardize infrastructure service delivery.

      Sometimes, it’s extremely important to do the exact same thing every time (e.g. server hardening). Sometimes, your team needs room to deviate from the script. Create a playbook that allows you to standardize service delivery as needed.
    3. Make good strategic infrastructure decisions.

      Knowledge is power. Defined services and capabilities will help you make important strategic infrastructure decisions around capacity planning and when outsourcing is appropriate.

    Review and optimize infrastructure service delivery as you shift to more cloud-based services

    If you can’t standardize and streamline how you support cloud services, you risk AppDev and business leaders circumventing the I&O team.

    Logo for 'vmware'.

    Example:

    Create a new server resource in a virtual environment vs. public cloud

    In a virtualized environment, provisioning processes can still be relatively siloed.

    In a software-defined environment, many steps require knowledge across the infrastructure stack. Better documentation will help your team deliver services outside their area of specialty.

    Logo for 'Microsoft Azure'.
    • Identify CPU requirements for a virtual machine (VM)
    • Calculate VM memory requirements
    • Configure the floppy drive for a VM
    • Configure IDE devices for a VM
    • Configure SCSI adapters for a VM
    • Configure network adapters for a VM
    • Configure VM priority for host CPU resources
    • Server is live

    • Complete SDI code development & review, version control, build status, etc.
    • Identify software and specifications for the instance you want to use
    • Review configuration, storage, and security settings
    • Secure the instance with an existing key pair or create a new key pair
    • Update documentation – public IP address, physical & logical connections, data flows, etc.
    • Launch and connect to instance
    • Server is live

    Strengthen DevOps with an infrastructure playbook

    The purpose behind DevOps is to reduce friction and deliver faster, more continuous, more automated services through the use of cross-functional teams.

    DevOps: bridging Applications Development and Infrastructure & Operations by embracing a culture, practices, and tools born out of Lean and Agile methodologies.

    • Create a common language across functions.
    • Ensure that all service steps are documented.
    • Move towards more standard deployments.
    • Increase transparency within the IT department.
    • Cultivate trust across teams.
    • Build the foundation for automated services.
    A colorful visualization of the DevOps cycle. On the Development side is 'Feedback', Plan', 'Build', 'Integrate', then over to the Operations side is 'Deploy', and 'Operate', then back to Dev with 'Feedback', starting the cycle over again.

    "The bar has been raised for delivering technology products and services – what was good enough in previous decades is not good enough now." (Kim, Humble, Debois, Willis (2016))

    Leverage an infrastructure services playbook to improve service delivery, one step at a time

    Crawl

    • Prioritize infrastructure services that are good candidates for standardization.
    • Document the steps and requirements to deliver the service.
    • Use the playbook and workflows internally as you gather requirements and deliver on requests.
    • Track costs internally.

    Walk

    • Provide infrastructure clients with the playbook and allow them to make requests against it.
    • Update and maintain existing documentation.
    • Automate, where possible.
    • Showback costs to the business.

    Run

    • Provide infrastructure customers with scripts to provision infrastructure resources.
    • Audit requests before fulfilling them.
    • Chargeback costs, as needed.
    A turtle smiles happily on four legs, simply content to be alive. Another turtle moves quickly on two legs, seemingly in a runner's trance, eyes closed, oblivious to the fact that another turtle has beaten him to finish line.

    Focus on in-demand infrastructure services — PHASE 1

    Standardize in-demand, repeatable services first.

    Demand for infrastructure services is usually driven by external requests or operational requirements. Prioritize services based on criticality, durability, frequency, availability, and urgency requirements.

    Scheduling Delays
    • Dealing with a slew of capital projects driven by a major funding initiative, the IT team of a major US transit system is struggling to execute on basic operational tasks.

    • Action:
    • A brainstorming and prioritization exercise identifies web server deployment as their most in-demand service.
    • Identifying breakdowns in web server deployment helps free up resources for other tasks and addresses a serious pain point.
    Think outside the box
    • On a new project for a sporting goods client, the IT department for a marketing firm deploys and supports a “locker” kiosk that users engage with for a chance to win a gift.

    • Action:
    • As the campaign proves successful, the I&O Manager creates a playbook to guide kiosk support and deployment in the future, including required skills, timelines, success metrics, and costs.
    Keep it standard, keep it safe
    • An IT audit at a higher education institution finds that no standard process for server hardening has been defined or documented by the infrastructure team.

    • Action:
    • Improving IT security is a strategic priority for the department.
    • The infrastructure team decides to standardize and document processes, guidelines, and configurations for hardening OS, SCCM, SaltStack, scripting, and patching.

    Leverage service workflows to populate the playbook — PHASE 2

    Infrastructure as Code is breaking down traditional infrastructure silos and support models.

    1. Document the workflow to deliver the service. Identify pain points and target broken processes first.
      Provision –› Configure –› Run –› Quiesce –› Destroy
    2. Define logical expected results and metrics for problematic steps in the process. Identify challenges and possible improvements to each problematic step.
      Building and deploying toolsets is taking a long time
      Start
      • Create a baseline offering for common requests.
      • Make clear that non-standard requests will take time to fulfil.
      Stop
      • Move to just one web server.
      Continue
      • Use weekly drop-ins to communicate the change.
    3. Document skills and roles, approvers, and pre-requirements to fill out the documentation, as needed. Use the documented process to guide internal process and align with external expectations.

    Cross-silo knowledge is needed: In a software-defined environment, building and launching a new server requires knowledge across the stack.

    • Complete SDI code development & review, version control, build status, etc.
    • Identify software and specifications for the instance you want to use
    • Review configuration, storage, and security settings
    • Secure the instance with an existing key pair, or create a new key pair
    • Update documentation – public IP address, physical & logical connections, data flows, etc.
    • Launch and connect to the instance
    • Server is live

    Take a progressive approach to cost tracking — PHASE 3

    Infrastructure & Operations are bound by two metrics:

    1. Are systems up?
    2. Is technology delivered as efficiently as possible?

    Because tracking cost is integral to efficiency, cost and budget management, by proxy, is one of the most important Infrastructure & Operations metrics.

    Cost management is not a numbers game. It is an indicator of how well infrastructure is managed.

    Track costs in a practical way that delivers value to your organization:

    1. Build and leverage an internal rate sheet to help estimate cost to serve.
    2. Showback rate sheet to help managers and architects make better infrastructure decisions.
    3. Chargeback costs to defined cost centers.

    Project overview

    Use Info-Tech’s methodology to get value faster from your infrastructure services playbook.

    Phases

    Phase 1: Define and prioritize infrastructure services Phase 2: Build the infrastructure services playbook Phase 3: Identify costs and mature service delivery capabilities

    Steps

    1.1 Define the services you own 2.1 Design workflows for service delivery 3.1 Estimate infrastructure service costs
    1.2 Prioritize infrastructure services 2.2 Add steps and requirements to the services playbook 3.2 Mature your I&O organization into a service broker

    Tools & Templates

    Infrastructure Services Playbook Infrastructure Service Workflows Service Rate Sheet

    Use these icons to help direct you as you navigate this research

    Use these icons to help guide you through each step of the blueprint and direct you to content related to the recommended activities.

    A small monochrome icon of a wrench and screwdriver creating an X.

    This icon denotes a slide where a supporting Info-Tech tool or template will help you perform the activity or step associated with the slide. Refer to the supporting tool or template to get the best results and proceed to the next step of the project.

    A small monochrome icon depicting a person in front of a blank slide.

    This icon denotes a slide with an associated activity. The activity can be performed either as part of your project or with the support of Info-Tech team members, who will come onsite to facilitate a workshop for your organization.

    Info-Tech offers various levels of support to best suit your needs

    DIY Toolkit

    Guided Implementation

    Workshop

    Consulting

    "Our team has already made this critical project a priority, and we have the time and capability, but some guidance along the way would be helpful." "Our team knows that we need to fix a process, but we need assistance to determine where to focus. Some check-ins along the way would help keep us on track." "We need to hit the ground running and get this project kicked off immediately. Our team has the ability to take this over once we get a framework and strategy in place." "Our team does not have the time or the knowledge to take this project on. We need assistance through the entirety of this project."

    Diagnostics and consistent frameworks used throughout all four options

    Guided Implementation Overview

    Your Trusted Advisor is just a call away.

    Scoping
    (Call 1)

    Scope requirements, objectives, and stakeholders. Review the playbook toolset and methodology, and establish fit-for-need.

    Identify Services
    (Call 2)

    Brainstorm common infrastructure services your group provides. Consolidate the list and identify priority services.

    Create Service Workflows
    (Calls 3-4)

    Build Visio workflows for 2-3 priority services.

    Populate the Playbook
    (Calls 4-5)

    Add data to the playbook based on infrastructure service workflows

    Create a Rate Sheet for Costs
    (Call 6)

    Build a rate sheet that allows you to calculate costs for additional

    Your Guided Implementation will pair you with an advisor from our analyst team for the duration of your infrastructure services project.

    Workshop Overview

    Module 1
    (Day 1)
    Module 1
    (Day 1)
    Module 1
    (Day 1)
    Offsite deliverables wrap-up (Day 5)
    Activities
    Define and Prioritize Infrastructure Services

    1.1 Assess current maturity of services and standardization processes.

    1.2 Identify, group, and break out important infrastructure services.

    1.3 Define service delivery pain points and perform root-cause analysis.

    1.4 Prioritize services based on demand criteria.

    Build the Infrastructure Services Playbook

    2.1 Determine criteria for standard versus custom services.

    2.2 Document standard workflows for better alignment and consistent delivery.

    2.3 Build a flowchart for the identified high-demand service(s).

    2.4 Outline information as it relates to the service lifecycle in the Playbook template.

    Identify Costs and Mature Service Delivery Capabilities

    4.1 Gather information for the rate sheet.

    4.2 Choose an allocation method for overhead costs.

    4.3 Select the right approach in the crawl, walk, run model for your organization.

    4.4 Discuss the promotion plan and target revision dates for playbook and rate sheet.

    Deliverables
    1. High-demand infrastructure services list
    1. Right-sized criteria for standardization
    2. Service workflows
    3. Infrastructure Services Playbook
    1. Service Rate Sheet
    2. Deployment plan

    Develop an IT Infrastructure Services Playbook

    PHASE 1

    Define and Prioritize Infrastructure Services

    Step 1.1: Define the services you own

    PHASE 1

    Define and prioritize infrastructure services

    1.1

    Define the services you own

    1.2

    Prioritize infrastructure services

    This step will walk you through the following activities:

    • Define “infrastructure service”
    • Brainstorm service offerings
    • Consolidate services with affinity map

    This step involves the following participants:

    • Infrastructure Manager
    • I&O SMEs

    Results & Insights

    • Results: Consolidated list of end-to-end services
    • Insights: Avoid analysis paralysis by brainstorming without restrictions. It is more effective to cut down in Step 1.2 rather than risk neglecting important services for the playbook.

    Consider a range of infrastructure services

    Your infrastructure team is a service provider to the applications team – and sometimes other users as well.

    Service Requests
    • A developer requests a new web server.
    • The marketing department asks for a database to support a six-month digital marketing campaign.
    Projects
    • A new service is promoted to production.
    Operations
    • Firewall rules are updated to support server, network, or security posture changes.
    • Standard practices are followed and maintained to harden a range of different operating systems.
    • Engineers follow a standard process to integrate new tools and entitlements into Active Directory.
    • Patches and firmware updates are applied to core infrastructure components as needed.
    Problems
    • A database batch job often breaks on overnight batch jobs and requires manual intervention to check and restart.
    A visualization of the word 'Infrastructure Services' being orbited by 'Service Requests', 'Projects', 'Operations', and 'Problems'.

    IT infrastructure & operations teams deliver services that fulfil requests, support projects, resolve problems, and operate systems.

    The latest burning platform: Exit Plans in a shifting world

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    The current global situation, marked by significant trade tensions and retaliatory measures between major economic powers, has elevated the importance of more detailed, robust, and executable exit plans for businesses in nearly all industries. The current geopolitical headwinds create an unpredictable environment that can severely impact supply chains, technology partnerships, and overall business operations. What was once a prudent measure is now a critical necessity – a “burning platform” – for ensuring business continuity and resilience.

    Here I will delve deeper into the essential components of an effective exit plan, outline the practical steps for its implementation, and explain the crucial role of testing in validating its readiness.

    exit plan

    Continue reading

    Satisfy Digital End Users With Low- and No-Code

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    • Parent Category Name: Architecture & Strategy
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    • Your organization decided to invest in digital solutions to support their transition to a digital and automated workplace. They are ready to begin the planning and delivery of these solutions.
    • However, IT capacity is constrained due to the high and aggressive demand to meet business priorities and maintain mission critical applications. Technical experience and skills are difficult to find, and stakeholders are increasing their expectations to deliver technologies faster with high quality using less resources.
    • Stakeholders are interested in low and no code solutions as ways to their software delivery challenges and explore new digital capabilities.

    Our Advice

    Critical Insight

    • Current software delivery inefficiencies and lack of proper governance and standards impedes the ability to successfully scale and mature low and no code investments and see their full value.
    • Many operating models and culture do not enable or encourage the collaboration needed to evaluate business opportunities and underlying operational systems.This can exacerbate existing shadow IT challenges and promote a negative perception of IT.
    • Low and no code tools bring significant organizational, process, and technical changes that IT and the business may not be prepared or willing to accept and adopt, especially when these tools support business and worker managed applications and services.

    Impact and Result

    • Establish the right expectations. Profile your digital end users and their needs and challenges. Discuss current IT and business software delivery and digital product priorities to determine what to expect from low- and no-code.
    • Build your low- and no-code governance and support. Clarify the roles, processes, and tools needed for low- and no-code delivery and management through IT and business collaboration.
    • Evaluate the fit of low- and no-code and shortlist possible tools. Obtain a thorough view of the business and technical complexities of your use cases. Indicate where and how low- and no-code is expected to generate the most return.

    Satisfy Digital End Users With Low- and No-Code Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Satisfy Digital End Users With Low- and No-Code Deck – A step-by-step guide on selecting the appropriate low- and no-code tools and building the right people, processes, and technologies to support them.

    This blueprint helps you develop an approach to understand your low- and no-code challenges and priorities and to shortlist, govern, and manage the right low- and no-code tools.

    • Satisfy Digital End Users With Low- and No-Code – Phases 1-3

    2. Low- and No-Code Communication Template – Clearly communicate the goal and approach of your low- and no-code implementation in a language your audience understands.

    This template narrates a story to describe the need and expectations of your low- and no-code initiative to get buy-in from stakeholders and interested parties.

    • Low- and No-Code Communication Template

    Infographic

    Workshop: Satisfy Digital End Users With Low- and No-Code

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Select Your Tools

    The Purpose

    Understand the personas of your low- and no-code users and their needs.

    List the challenges low- and no-code is designed to solve or the opportunities you hope to exploit.

    Identify the low- and no-code tools to address your needs.

    Key Benefits Achieved

    Level set expectations on what low- and no-code can deliver.

    Identify areas where low- and no-code can be the most beneficial.

    Select the tools to best address your problem and opportunities.

    Activities

    1.1 Profile your digital end users

    1.2 Set reasonable expectations

    1.3 List your use cases

    1.4 Shortlist your tools

    Outputs

    Digital end-user skills assessment

    Low- and no-code objectives and metrics

    Low- and no-code use case opportunities

    Low- and no-code tooling shortlist

    2 Deliver Your Solution

    The Purpose

    Optimize your product delivery process to accommodate low- and no-code.

    Review and improve your product delivery and management governance model.

    Discuss how to improve your low- and no-code capacities.

    Key Benefits Achieved

    Encourage business-IT collaborative practices and improve IT’s reputation.

    Shift the right accountability and ownership to the business.

    Equip digital end users with the right skills and competencies.

    Activities

    2.1 Adapt your delivery process

    2.2 Transform your governance

    2.3 Identify your low- and no-code capacities

    Outputs

    Low- and no-code delivery process and guiding principles

    Low- and no-code governance, including roles and responsibilities, product ownership and guardrails

    List of low- and no-code capacity improvements

    3 Plan Your Adoption

    The Purpose

    Design a CoE and/or CoP to support low- and no-code capabilities.

    Build a roadmap to illustrate key low- and no-code initiatives.

    Key Benefits Achieved

    Ensure coordinated, architected, and planned implementation and adoption of low- and no-code consistently across the organization.

    Reaffirm support for digital end users new to low- and no-code.

    Clearly communicate your approach to low- and no-code.

    Activities

    3.1 Support digital end users and facilitate cross-functional sharing

    3.2 Yield results with a roadmap

    Outputs

    Low- and no-code supportive body design (e.g. center of excellence, community of practice)

    Low- and no-code roadmap

    Start Making Data-Driven People Decisions

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    • Ninety-one percent of IT leaders believe that analytics is important for talent management but 59% use no workforce analytics at all, although those who use analytics are much more effective than those who don't.
    • The higher the level of analytics used, the higher the level of effectiveness of the department as a whole.

    Our Advice

    Critical Insight

    • You don't need advanced metrics and analytics to see a return on people data. Begin by getting a strong foundation in place and showing the ROI on a pilot project.
    • Complex analyses will never make up for inadequate data quality. Spend the time up front to audit and improve data quality if necessary, no matter which stage of analytics proficiency you are at.
    • Ensure you collect and analyze only data that is essential to your decision making. More is not better, and excess data can detract from the overall impact of analytics.

    Impact and Result

    • Build a small-scale foundational pilot, which will allow you to demonstrate feasibility, refine your costs estimate, and show the ROI on people analytics for your budgeting meeting.
    • Drive organizational change incrementally by identifying and communicating with the stakeholders for your people analytics pilot.
    • Choose basic analytics suitable for organizations of all sizes and understand the building blocks of data quality to support more further analytics down the line.

    Start Making Data-Driven People Decisions Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should strategically apply people analytics to your IT talent management.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Define the problem and apply the checklist

    From choosing the right data for the right problem to evaluating your progress toward data-driven people decisions, follow these steps to build your foundation to people analytics.

    • Start Making Data-Driven People Decisions – Phase 1: Define the Problem and Apply the Checklist
    • People Analytics Strategy Template
    • Talent Metrics Library
    [infographic]

    Build Your Data Quality Program

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    • Parent Category Name: Data Management
    • Parent Category Link: /data-management
    • Experiencing the pitfalls of poor data quality and failing to benefit from good data quality, including:
      • Unreliable data and unfavorable output.
      • Inefficiencies and costly remedies.
      • Dissatisfied stakeholders.
    • The chances of successful decision-making capabilities are hindered with poor data quality.

    Our Advice

    Critical Insight

    • Address the root causes of your data quality issues and form a viable data quality program.
      • Be familiar with your organization’s data environment and business landscape.
      • Prioritize business use cases for data quality fixes.
      • Fix data quality issues at the root cause to ensure proper foundation for your data to flow.
    • It is important to sustain best practices and grow your data quality program.

    Impact and Result

    • Implement a set of data quality initiatives that are aligned with overall business objectives and aimed at addressing data practices and the data itself.
    • Develop a prioritized data quality improvement project roadmap and long-term improvement strategy.
    • Build related practices such as artificial intelligence and analytics with more confidence and less risk after achieving an appropriate level of data quality.

    Build Your Data Quality Program Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should establish a data quality program, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Define your organization’s data environment and business landscape

    Learn about what causes data quality issues, how to measure data quality, what makes a good data quality practice in relation to your data and business environments.

    • Business Capability Map Template

    2. Analyze your priorities for data quality fixes

    Determine your business unit priorities to create data quality improvement projects.

    • Data Quality Problem Statement Template
    • Data Quality Practice Assessment and Project Planning Tool

    3. Establish your organization’s data quality program

    Revisit the root causes of data quality issues and identify the relevant root causes to the highest priority business unit, then determine a strategy for fixing those issues.

    • Data Lineage Diagram Template
    • Data Quality Improvement Plan Template

    4. Grow and sustain your data quality practices

    Identify strategies for continuously monitoring and improving data quality at the organization.

    Infographic

    Workshop: Build Your Data Quality Program

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Define Your Organization’s Data Environment and Business Landscape

    The Purpose

    Evaluate the maturity of the existing data quality practice and activities.

    Assess how data quality is embedded into related data management practices.

    Envision a target state for the data quality practice.

    Key Benefits Achieved

    Understanding of the current data quality landscape

    Gaps, inefficiencies, and opportunities in the data quality practice are identified

    Target state for the data quality practice is defined

    Activities

    1.1 Explain approach and value proposition

    1.2 Detail business vision, objectives, and drivers

    1.3 Discuss data quality barriers, needs, and principles

    1.4 Assess current enterprise-wide data quality capabilities

    1.5 Identify data quality practice future state

    1.6 Analyze gaps in data quality practice

    Outputs

    Data Quality Management Primer

    Business Capability Map Template

    Data Culture Diagnostic

    Data Quality Diagnostic

    Data Quality Problem Statement Template

    2 Create a Strategy for Data Quality Project 1

    The Purpose

    Define improvement initiatives

    Define a data quality improvement strategy and roadmap

    Key Benefits Achieved

    Improvement initiatives are defined

    Improvement initiatives are evaluated and prioritized to develop an improvement strategy

    A roadmap is defined to depict when and how to tackle the improvement initiatives

    Activities

    2.1 Create business unit prioritization roadmap

    2.2 Develop subject areas project scope

    2.3 By subject area 1 data lineage analysis, root cause analysis, impact assessment, and business analysis

    Outputs

    Business Unit Prioritization Roadmap

    Subject area scope

    Data Lineage Diagram

    3 Create a Strategy for Data Quality Project 2

    The Purpose

    Define improvement initiatives

    Define a data quality improvement strategy and roadmap

    Key Benefits Achieved

    Improvement initiatives are defined

    Improvement initiatives are evaluated and prioritized to develop an improvement strategy

    A roadmap is defined to depict when and how to tackle the improvement initiatives

    Activities

    3.1 Understand how data quality management fits in with the organization’s data governance and data management programs

    3.2 By subject area 2 data lineage analysis, root cause analysis, impact assessment, and business analysis

    Outputs

    Data Lineage Diagram

    Root Cause Analysis

    Impact Analysis

    4 Create a Strategy for Data Quality Project 3

    The Purpose

    Determine a strategy for fixing data quality issues for the highest priority business unit

    Key Benefits Achieved

    Strategy defined for fixing data quality issues for highest priority business unit

    Activities

    4.1 Formulate strategies and actions to achieve data quality practice future state

    4.2 Formulate a data quality resolution plan for the defined subject area

    4.3 By subject area 3 data lineage analysis, root cause analysis, impact assessment, and business analysis

    Outputs

    Data Quality Improvement Plan

    Data Lineage Diagram

    5 Create a Plan for Sustaining Data Quality

    The Purpose

    Plan for continuous improvement in data quality

    Incorporate data quality management into the organization’s existing data management and governance programs

    Key Benefits Achieved

    Sustained and communicated data quality program

    Activities

    5.1 Formulate metrics for continuous tracking of data quality and monitoring the success of the data quality improvement initiative

    5.2 Workshop Debrief with Project Sponsor

    5.3 Meet with project sponsor/manager to discuss results and action items

    5.4 Wrap up outstanding items from the workshop, deliverables expectations, GIs

    Outputs

    Data Quality Practice Improvement Roadmap

    Data Quality Improvement Plan (for defined subject areas)

    Further reading

    Build Your Data Quality Program

    Quality Data Drives Quality Business Decisions

    Executive Brief

    Analyst Perspective

    Get ahead of the data curve by conquering data quality challenges.

    Regardless of the driving business strategy or focus, organizations are turning to data to leverage key insights and help improve the organization’s ability to realize its vision, key goals, and objectives.

    Poor quality data, however, can negatively affect time-to-insight and can undermine an organization’s customer experience efforts, product or service innovation, operational efficiency, or risk and compliance management. If you are looking to draw insights from your data for decision making, the quality of those insights is only as good as the quality of the data feeding or fueling them.

    Improving data quality means having a data quality management practice that is sustainably successful and appropriate to the use of the data, while evolving to keep pace with or get ahead of changing business and data landscapes. It is not a matter of fixing one data set at a time, which is resource and time intensive, but instead identifying where data quality consistently goes off the rails, and creating a program to improve the data processes at the source.

    Crystal Singh

    Research Director, Data and Analytics

    Info-Tech Research Group

    Executive Summary

    Your Challenge

    Your organization is experiencing the pitfalls of poor data quality, including:

    • Unreliable data and unfavorable output.
    • Inefficiencies and costly remedies.
    • Dissatisfied stakeholders.

    Poor data quality hinders successful decision making.

    Common Obstacles

    Not understanding the purpose and execution of data quality causes some disorientation with your data.

    • Failure to realize the importance/value of data quality.
    • Unsure of where to start with data quality.
    • Lack of investment in data quality.

    Organizations tend to adopt a project mentality when it comes to data quality instead of taking the strategic approach that would be all-around more beneficial in the long term.

    Info-Tech’s Approach

    Address the root causes of your data quality issues by forming a viable data quality program.

    • Be familiar with your organization’s data environment and business landscape.
    • Prioritize business use cases for data quality fixes.
    • Fixing data quality issues at the root cause to ensure a proper foundation for your data to flow.

    It is important to sustain best practices and grow your data quality program.

    Info-Tech Insight

    Fix data quality issues as close as possible to the source of data while understanding that business use cases will each have different requirements and expectations from data quality.

    Data is the foundation of your organization’s knowledge

    Data enables your organization to make decisions.

    Reliable data is needed to facilitate data consumers at all levels of the enterprise.

    Insights, knowledge, and information are needed to inform operational, tactical, and strategic decision-making processes. Data and information are needed to manage the business and empower business processes such as billing, customer touchpoints, and fulfillment.

    Raw Data

    Business Information

    Actionable Insights

    Data should be at the foundation of your organization’s evolution. The transformational insights that executives are constantly seeking can be uncovered with a data quality practice that makes high-quality, trustworthy information readily available to the business users who need it.

    98% of companies use data to improve customer experience. (Experian Data Quality, 2019)

    High-Level Data Architecture

    The image is a graphic, which at the top shows different stages of data, and in the lower part of the graphic shows the data processes.

    Build Your Data Quality Program

    1. Data Quality & Data Culture Diagnostics Business Landscape Exercise
    2. Business Strategy & Use Cases
    3. Prioritize Use Cases With Poor Quality

    Info-Tech Insight

    As data is ingested, integrated, and maintained in the various streams of the organization's system and application architecture, there are multiple points where the quality of the data can degrade.

    1. Understand the organization's data culture and data quality environment across the business landscape.
    2. Prioritize business use cases with poor data quality.
    3. For each use case, identify data quality issues and requirements throughout the data pipeline.
    4. Fix data quality issues at the root cause.
    5. As data flow through quality assurance monitoring checkpoints, monitor data to ensure good quality output.

    Insight:

    Proper application of data quality dimensions throughout the data pipeline will result in superior business decisions.

    Data quality issues can occur at any stage of the data flow.

    The image shows the flow of data through various stages: Data Creation; Data Ingestion; Data Accumulation and Engineering; Data Delivery; and Reporting & Analytics. At the bottom, there are two bars: the left one labelled Fix data quality root causes here...; and the right reads: ...to prevent expensive cures here.

    The image is a legend that accompanies the data flow graphic. It indicates that a white and green square icon indicates Data quality dimensions; a red cube indicates a potential point of data quality degradation; the pink square indicates Root cause of poor data quality; and a green flag indicates Quality Assurance Monitoring.

    Prevent the domino effect of poor data quality

    Data is the foundation of decisions made at data-driven organizations.

    Therefore, if there are problems with the organization’s underlying data, this can have a domino effect on many downstream business functions.

    Let’s use an example to illustrate the domino effect of poor data quality.

    Organization X is looking to migrate their data to a single platform, System Y. After the migration, it has become apparent that reports generated from this platform are inconsistent and often seem wrong. What is the effect of this?

    1. Time must be spent on identifying the data quality issues, and often manual data quality fixes are employed. This will extend the time to deliver the project that depends on system Y by X months.
    2. To repair these issues, the business needs to contract two additional resources to complete the unforeseen work. The new resources cost $X each, as well as additional infrastructure and hardware costs.
    3. Now, the strategic objectives of the business are at risk and there is a feeling of mistrust in the new system Y.

    Three key challenges impacting the ability to deliver excellent customer experience

    30% Poor data quality

    30% Method of interaction changing

    30% Legacy systems or lack of new technology

    95% Of organizations indicated that poor data quality undermines business performance.

    (Source: Experian Data Quality, 2019)

    Maintaining quality data will support more informed decisions and strategic insight

    Improving your organization’s data quality will help the business realize the following benefits:

    Data-Driven Decision Making

    Business decisions should be made with a strong rationale. Data can provide insight into key business questions, such as, “How can I provide better customer satisfaction?”

    89% Of CIOs surveyed say lack of quality data is an obstacle to good decision making. (Larry Dignan, CIOs juggling digital transformation pace, bad data, cloud lock0in and business alignment, 2020)

    Customer Intimacy

    Improve marketing and the customer experience by using the right data from the system of record to analyze complete customer views of transactions, sentiments, and interactions.

    94% Percentage of senior IT leaders who say that poor data quality impinges business outcomes. (Clint Boulton, Disconnect between CIOs and LOB managers weakens data quality, 2016)

    Innovation Leadership

    Gain insights on your products, services, usage trends, industry directions, and competitor results to support decisions on innovations, new products, services, and pricing.

    20% Businesses lose as much as 20% of revenue due to poor data quality. (RingLead Data Management Solutions, 10 Stats About Data Quality I Bet You Didn’t Know)

    Operational Excellence

    Make sure the right solution is delivered rapidly and consistently to the right parties for the right price and cost structure. Automate processes by using the right data to drive process improvements.

    10-20% The implementation of data quality initiatives can lead to reductions in corporate budget of up to 20%. (HaloBI, 2015)

    However, maintaining data quality is difficult

    Avoid these pitfalls to get the true value out of your data.

    1. Data debt drags down ROI – a high degree of data debt will hinder you from attaining the ROI you’re expecting.
    2. Lack of trust means lack of usage – a lack of confidence in data results in a lack of data usage in your organization, which negatively effects strategic planning, KPIs, and business outcomes.
    3. Strategic assets become a liability – bad data puts your business at risk of failing compliance standards, which could result in you paying millions in fines.
    4. Increased costs and inefficiency – time spent fixing bad data means less workload capacity for your important initiatives and the inability to make data-based decisions.
    5. Barrier to adopting data-driven tech – emerging technologies, such as predictive analytics and artificial intelligence, rely on quality data. Inaccurate, incomplete, or irrelevant data will result in delays or a lack of ROI.
    6. Bad customer experience – Running your business on bad data can hinder your ability to deliver to your customers, growing their frustration, which negatively impacts your ability to maintain your customer base.

    Info-Tech Insight

    Data quality suffers most at the point of entry. This is one of the causes of the domino effect of data quality – and can be one of the most costly forms of data quality errors due to the error propagation. In other words, fix data ingestion, whether through improving your application and database design or improving your data ingestion policy, and you will fix a large majority of data quality issues.

    Follow Our Data & Analytics Journey

    Data Quality is laced into Data Strategy, Data Management, and Data Governance.

    • Data Strategy
      • Data Management
        • Data Quality
        • Data Governance
          • Data Architecture
            • MDM
            • Data Integration
            • Enterprise Content Management
            • Information Lifecycle Management
              • Data Warehouse/Lake/Lakehouse
                • Reporting and Analytics
                • AI

    Data quality is rooted in data management

    Extract Maximum Benefit Out of Your Data Quality Management.

    • Data management is the planning, execution, and oversight of policies, practices, and projects that acquire, control, protect, deliver, and enhance the value of data and information assets (DAMA, 2009).
    • In other words, getting the right information, to the right people, at the right time.
    • Data quality management exists within each of the data practices, information dimensions, business resources, and subject areas that comprise the data management framework.
    • Within this framework, an effective data quality practice will replace ad hoc processes with standardized practices.
    • An effective data quality practice cannot succeed without proper alignment and collaboration across this framework.
    • Alignment ensures that the data quality practice is fit for purpose to the business.

    The DAMA DMBOK2 Data Management Framework

    • Data Governance
      • Data Quality
      • Data Architecture
      • Data Modeling & Design
      • Data Storage & Operations
      • Data Security
      • Data Integration & Interoperability
      • Documents & Content
      • Reference & Master Data
      • Data Warehousing & Business Intelligence
      • Meta-data

    (Source: DAMA International)

    Related Info-Tech Research

    Build a Robust and Comprehensive Data Strategy

    • People often think that the main problems they need to fix first are related to data quality when the issues transpire at a much larger level. This blueprint is the key to building and fostering a data-driven culture.

    Create a Data Management Roadmap

    • Refer to this blueprint to understand data quality in the context of data disciplines and methods for improving your data management capabilities.

    Establish Data Governance

    • Define an effective data governance strategy and ensure the strategy integrates well with data quality with this blueprint.

    Info-Tech’s methodology for Data Quality

    Phase Steps 1. Define Your Organization’s Data Environment and Business Landscape 2. Analyze Your Priorities for Data Quality Fixes 3. Establish Your Organization’s Data Quality Program 4. Grow and Sustain Your Data Quality Practice
    Phase Outcomes This step identifies the foundational understanding of your data and business landscape, the essential concepts around data quality, as well as the core capabilities and competencies that IT needs to effectively improve data quality. To begin addressing specific, business-driven data quality projects, you must identify and prioritize the data-driven business units. This will ensure that data improvement initiatives are aligned to business goals and priorities. After determining whose data is going to be fixed based on priority, determine the specific problems that they are facing with data quality, and implement an improvement plan to fix it. Now that you have put an improvement plan into action, make sure that the data quality issues don’t keep cropping up. Integrate data quality management with data governance practices into your organization and look to grow your organization’s overall data maturity.

    Info-Tech Insight

    “Data Quality is in the eyes of the beholder.”– Igor Ikonnikov, Research Director

    Data quality means tolerance, not perfection

    Data from Info-Tech’s CIO Business Vision Diagnostic, which represents over 400 business stakeholders, shows that data quality is very important when satisfaction with data quality is low.

    However, when data quality satisfaction hit a threshold, it became less important.

    The image is a line graph, with the X-axis labelled Satisfaction with Data Quality, and the Y axis labelled Rated Importance for Data Quality. The line begins high, and then descends. There is text inside the graph, which is transcribed below.

    Respondents were asked “How satisfied are you with the quality, reliability, and effectiveness of the data you use to manage your group?” as well as to rank how important data quality was to their organization.

    When the business satisfaction of data quality reached a threshold value of 71-80%, the rated importance reached its lowest value.

    Info-Tech Insight

    Data needs to be good, but truly spectacular data may go unnoticed.

    Provide the right level of data quality, with the appropriate effort, for the correct usage. This blueprint will help you to determine what “the right level of data quality” means, as well as create a plan to achieve that goal for the business.

    Data Roles and Responsibilities

    Data quality occurs through three main layers across the data lifecycle

    Data Strategy

    Data Strategy should contain Data Quality as a standard component.

    ← Data Quality issues can occur throughout at any stage of the data flow →

    DQ Dimensions

    Timeliness – Representation – Usability – Consistency – Completeness – Uniqueness – Entry Quality – Validity – Confidence – Importance

    Source System Layer

    • Data Resource Manager/Collector: Enters data into a database and ensures that data collection sources are accurate

    Data Transformation Layer

    • ETL Developer: Designs data storage systems
    • Data Engineer: Oversees data integrations, data warehouses and data lakes, data pipelines
    • Database Administrator: Manages database systems, ensures they meet SLAs, performances, backups
    • Data Quality Engineer: Finds and cleanses bad data in data sources, creates processes to prevent data quality problems

    Consumption Layer

    • Data Scientist: Gathers and analyses data from databases and other sources, runs models, and creates data visualizations for users
    • BI Analyst: Evaluates and mines complex data and transforms it into insights that drive business value. Uses BI software and tools to analyze industry trends and create visualizations for business users
    • Data Analyst: Extracts data from business systems, analyzes it, and creates reports and dashboards for users
    • BI Engineer: Documents business needs on data analysis and reporting and develops BI systems, reports, and dashboards to support them
    Data Creation → [SLA] Data Ingestion [ QA] →Data Accumulation & Engineering → [SLA] Data Delivery [QA] →Reporting & Analytics
    Fix Data Quality root causes here… to prevent expensive cures here.

    Executive Brief Case Study

    Industry: Healthcare

    Source: Primary Info-Tech Research

    Align source systems to maximize business output.

    A healthcare insurance agency faced data quality issues in which a key business use case was impacted negatively. Business rules were not well defined, and default values instead of real value caused a concern. When dealing with multiple addresses, data was coming from different source systems.

    The challenge was to identify the most accurate address, as some were incomplete, and some lacked currency and were not up to date. This especially challenged a key business unit, marketing, to derive business value in performing key activities by being unable to reach out to existing customers to advertise any additional products.

    For this initiative, this insurance agency took an economic approach by addressing those data quality issues using internal resources.

    Results

    Without having any MDM tools or having a master record or any specific technology relating to data quality, this insurance agency used in-house development to tackle those particular issues at the source system. Data quality capabilities such as data profiling were used to uncover those issues and address them.

    “Data quality is subjective; you have to be selective in terms of targeting the data that matters the most. When getting business tools right, most issues will be fixed and lead to achieving the most value.” – Asif Mumtaz, Data & Solution Architect

    Info-Tech offers various levels of support to best suit your needs

    DIY Toolkit

    "Our team has already made this critical project a priority, and we have the time and capability, but some guidance along the way would be helpful."

    Guided Implementation

    "Our team knows that we need to fix a process, but we need assistance to determine where to focus. Some check-ins along the way would help keep us on track."

    Workshop

    "We need to hit the ground running and get this project kicked off immediately. Our team has the ability to take this over once we get a framework and strategy in place."

    Consulting

    "Our team does not have the time or the knowledge to take this project on. We need assistance through the entirety of this project."

    Diagnostic and consistent frameworks are used throughout all four options.

    Guided Implementation

    What does a typical GI on this topic look like?

    Phase 1 Phase 2 Phase 3 Phase 4
    • Call #1: Learn about the concepts of data quality and the common root causes of poor data quality.
    • Call #2: Identify the core capabilities of IT for improving data quality on an enterprise scale.
    • Call #3: Determine which business units use data and require data quality remediation.
    • Call #4: Create a plan for addressing business unit data quality issues according to priority of the business units based on value and impact of data.
    • Call #5: Revisit the root causes of data quality issues and identify the relevant root causes to the highest priority business unit.
    • Call #6: Determine a strategy for fixing data quality issues for the highest priority business unit.
    • Call #7: Identify strategies for continuously monitoring and improving data quality at the organization.
    • Call #8: Learn how to incorporate data quality practices in the organization’s larger data management and data governance frameworks.
    • Call #9: Summarize results and plan next steps on how to evolve your data landscape.

    A Guided Implementation (GI) is a series of calls with an Info-Tech analyst to help implement our best practices in your organization.

    A typical GI is between eight to twelve calls over the course of four to six months.

    Workshop Overview

    Contact your account representative for more information. workshops@infotech.com 1-888-670-8889

    Day 1 Day 2 Day 3 Day 4 Day 5
    Define Your Organization’s Data Environment and Business Landscape Create a Strategy for Data Quality Project 1 Create a Strategy for Data Quality Project 2 Create a Strategy for Data Quality Project 3 Create a Plan for Sustaining Data Quality
    Activities
    1. Explain approach and value proposition.
    2. Detail business vision, objectives, and drivers.
    3. Discuss data quality barriers, needs, and principles.
    4. Assess current enterprise-wide data quality capabilities.
    5. Identify data quality practice future state.
    6. Analyze gaps in data quality practice.
    1. Create business unit prioritization roadmap.
    2. Develop subject areas project scope.
    3. By subject area 1:
    • Data lineage analysis
    • Root cause analysis
    • Impact assessment
    • Business analysis
    1. Understand how data quality management fits in with the organization’s data governance and data management programs.
    2. By subject area 2:
    • Data lineage analysis
    • Root cause analysis
    • Impact assessment
    • Business analysis
    1. Formulate strategies and actions to achieve data quality practice future state.
    2. Formulate data quality resolution plan for defined subject area.
    3. By subject area 3:
    • Data lineage analysis
    • Root cause analysis
    • Impact assessment
    • Business analysis
    1. Formulate metrics for continuous tracking of data quality and monitoring the success of the data quality improvement initiative.
    2. Workshop Debrief with Project Sponsor.
    • Meet with project sponsor/manager to discuss results and action items.
    • Wrap up outstanding items from the workshop, deliverables expectations, GIs.
    Deliverables
    1. Data Quality Management Primer
    2. Business Capability Map Template
    3. Data Culture Diagnostic
    4. Data Quality Diagnostic
    5. Data Quality Problem Statement Template
    1. Business Unit Prioritization Roadmap
    2. Subject area scope
    3. Data Lineage Diagram
    1. Data Lineage Diagram
    2. Root Cause Analysis
    3. Impact Analysis
    1. Data Lineage Diagram
    2. Data Quality Improvement Plan
    1. Data Quality Practice Improvement Roadmap
    2. Data Quality Improvement Plan (for defined subject areas)

    Phase 1

    Define Your Organization’s Data Environment and Business Landscape

    Build Your Data Quality Program

    Data quality is a methodology and must be treated as such

    A comprehensive data quality practice includes appropriate business requirements gathering, planning, governance, and oversight capabilities, as well as empowering technologies for properly trained staff, and ongoing development processes.

    Some common examples of appropriate data management methodologies for data quality are:

    • The data quality team has the necessary competencies and resources to perform the outlined workload.
    • There are processes that exist for continuously evaluating data quality performance capabilities.
    • Improvement strategies are designed to increase data quality performance capabilities.
    • Policies and procedures that govern data quality are well-documented, communicated, followed, and updated.
    • Change controls exist for revising policies and procedures, including communication of updates and changes.
    • Self-auditing techniques are used to ensure business-IT alignment when designing or recalibrating strategies.

    Effective data quality practices coordinate with other overarching data disciplines, related data practices, and strategic business objectives.

    “You don’t solve data quality with a Band-Aid; you solve it with a methodology.” – Diraj Goel, Growth Advisor, BC Tech

    Data quality can be defined by four key quality indicators

    Similar to measuring the acidity of a substance with a litmus test, the quality of your data can be measured using a simple indicator test. As you learn about common root causes of data quality problems in the following slides, think about these four quality indicators to assess the quality of your data:

    • Completeness – Closeness to the correct value. Encompasses accuracy, consistency, and comparability to other databases.
    • Usability – The degree to which data meets current user needs. To measure this, you must determine if the user is satisfied with the data they are using to complete their business functions.
    • Timeliness – Length of time between creation and availability of data.
    • Accessibility – How easily a user can access and understand the data (including data definitions and context). Interpretability can also be used to describe this indicator.

    Info-Tech Insight

    Quality is a relative term. Data quality is measured in terms of tolerance. Perfect data quality is both impossible and a waste of time and effort.

    How to get investment for your data quality program

    Follow these steps to convince leadership of the value of data quality:

    “You have to level with people, you cannot just start talking with the language of data and expect them to understand when the other language is money and numbers.” – Izabela Edmunds, Information Architect at Mott MacDonald

    1. Perform Phases 0 & 1 of this blueprint as this will offer value in carrying out the following steps.
    2. Build credibility. Show them your understanding of data and how it aligns to the business.
    3. Provide tangible evidence of how significant business use cases are impacted by poor quality data.
    4. Present the ROI of fixing the data quality issues you have prioritized.
    5. Explain how the data quality program will be established, implemented, and sustained.
    6. Prove the importance of fixing data quality issues at the source and how it is the most efficient, effective, and cost-friendly solution.

    Phase 1 deliverables

    Each of these deliverables serve as inputs to detect key outcomes about your organization and to help complete this blueprint:

    1. Data Culture Diagnostic

    Use this report to understand where your organization lies across areas relating to data culture.

    While the Quality & Trust area of the report might be most prevalent to this blueprint, this diagnostic may point out other areas demanding more attention.

    Please speak to your account manager for access

    2. Business Capability Map Template

    Perform this process to understand the capabilities that enable specific value streams. The output of this deliverable is a high-level view of your organization’s defined business capabilities.

    Download this tool

    Info-Tech Insight

    Understanding your data culture and business capabilities are foundational to starting the journey of data quality improvement.

    Key deliverable:

    3. Data Quality Diagnostic

    The Data Quality Report is designed to help you understand, assess, and improve key organizational data quality issues. This is where respondents across various areas in the organization can assess Data Quality across various dimensions.

    Download this tool

    Data Quality Diagnostic Value

    Prioritize business use cases with our data quality dimensions.

    • Complete this diagnostic for each major business use case. The output from the Data Culture Diagnostic and the Business Capability Map should help you understand which use cases to address.
    • Involve all key stakeholders involved in the business use case. There may be multiple business units involved in a single use case.
    • Prioritize the business use cases that need the most attention pertaining to data quality by comparing the scores of the Importance and Confidence data quality dimensions.

    If there are data elements that are considered of high importance and low confidence, then they must be prioritized.

    Sample Scorecard

    The image shows a screen capture of a scorecard, with sample information filled in.

    The image shows a screen capture of a scorecard, with sample information filled in.

    Poor data quality develops due to multiple root causes

    After you get to know the properties of good quality data, understand the underlying causes of why those indicators can point to poor data quality.

    If you notice that the usability, completeness, timeliness, or accessibility of the organization’s data is suffering, one or more of the following root causes are likely plaguing your data:

    Common root causes of poor data quality, through the lens of Info-Tech’s Five-Tier Data Architecture:

    The image shows a graphic of Info-Tech's Five-Tier Data Architecture, with root causes of poor data quality identified. In the data creation and ingestion stages, the root causes are identified as Poor system/application design, Poor database design, Inadequate enterprise integration. The root causes identified in the latter stages are: Absence of data quality policies, procedures, and standards, and Incomplete/suboptimal business processes

    These root causes of poor data quality are difficult to avoid, not only because they are often generated at an organization’s beginning stages, but also because change can be difficult. This means that the root causes are often propagated through stale or outdated business processes.

    Data quality problems root cause #1:

    Poor system or application design

    Application design plays one of the largest roles in the quality of the organization’s data. The proper design of applications can prevent data quality issues that can snowball into larger issues downstream.

    Proper ingestion is 90% of the battle. An ounce of prevention is worth a pound of cure. This is true in many different topics, and data quality is one of them. Designing an application so that data gets entered properly, whether by internal staff or external customers, is the single most effective way to prevent data quality issues.

    Some common causes of data quality problems at the application/system level include:

    • Too many open fields (free-form text fields that accept a variety of inputs).
    • There are no lookup capabilities present. Reference data should be looked up instead of entered.
    • Mandatory fields are not defined, resulting in blank fields.
    • No validation of data entries before writing to the underlying database.
    • Manual data entry encourages human error. This can be compounded by poor application design that facilitates the incorrect data entry.

    Data quality problems root cause #2:

    Poor database design

    Database design also affects data quality. How a database is designed to handle incoming data, including the schema and key identification, can impact the integrity of the data used for reporting and analytics.

    The most common type of database is the relational database. Therefore, we will focus on this type of database.

    When working with and designing relational databases, there are some important concepts that must be considered.

    Referential integrity is a term that is important for the design of relational database schema, and indicates that table relationships must always be consistent.

    For table relationships to be consistent, primary keys (unique value for each row) must uniquely identify entities in columns of the table. Foreign keys (field that is defined in a second table but refers to the primary key in the first table) must agree with the primary key that is referenced by the foreign key. To maintain referential integrity, any updates must be propagated to the primary parent key.

    Info-Tech Insight

    Other types of databases, including databases with unstructured data, need data quality consideration. However, unstructured data may have different levels of quality tolerance.

    At the database level, some common root causes include:

    1. Lack of referential integrity.
    2. Lack of unique keys.
    3. Don’t have restricted data range.
    4. Incorrect datatype, string fields that can hold too many characters.
    5. Orphaned records.

    Databases and People:

    Even though database design is a technology issue, don’t forget about the people.

    A lack of training employees on database permissions for updating/entering data into the physical databases is a common problem for data quality.

    Data quality problems root cause #3:

    Improper integration and synchronization of enterprise data

    Data ingestion is another category of data-quality-issue root causes. When moving data in Tier 2, whether it is through ETL, ESB, point-to-point integration, etc., the integrity of the data during movement and/or transformation needs to be maintained.

    Tier 2 (the data ingestion layer) serves to move data for one of two main purposes:

    • To move data from originating systems to downstream systems to support integrated business processes.
    • To move data to Tier 3 where data rests for other purposes. This movement of data in its purest form means we move raw data to storage locations in an overall data warehouse environment reflecting any security, compliance and other standards in our choices for how to store. Also, it is where data is transformed for unique business purpose that will also be moved to a place of rest or a place of specific use. Data cleansing and matching and other data-related blending tasks occur at this layer.

    This ensures the data is pristine throughout the process and improves trustworthiness of outcomes and speed to task completion.

    At the integration layer, some common root causes of data quality problems include:

    1. No data mask. For example, zip code should have a mask of five numeric characters.
    2. Questionable aggregation, transformation process, or incorrect logic.
    3. Unsynchronized data refresh process in an integrated environment.
    4. Lack of a data matching tool.
    5. Lack of a data quality tool.
    6. Don’t have data profiling capability.
    7. Errors with data conversion or migration processes – when migrating, decommissioning, or converting systems – movement of data sets.
    8. Incorrect data mapping between data sources and targets.

    Data quality problems root cause #4:

    Insufficient and ineffective data quality policies and procedures

    Data policies and procedures are necessary for establishing standards around data and represent another category of data-quality-issue root causes. This issue spans across all five of the 5 Tier Architecture.

    Data policies are short statements that seek to manage the creation, acquisition, integrity, security, compliance, and quality of data. These policies vary amongst organizations, depending on your specific data needs.

    • Policies describe what to do, while standards and procedures describe how to do something.
    • There should be few data policies, and they should be brief and direct. Policies are living documents and should be continuously updated to respond to the organization’s data needs.
    • The data policies should highlight who is responsible for the data under various scenarios and rules around how to manage it effectively.

    Some common root causes of data quality issues related to policies and procedures include:

    1. Policies are absent or out of date.
    2. Employees are largely unaware of policies in effect.
    3. Policies are unmonitored and unenforced.
    4. Policies are in multiple locations.
    5. Multiple versions of the same policy exist.
    6. Policies are managed inconsistently across different silos.
    7. Policies are written poorly by untrained authors.
    8. Inadequate policy training program.
    9. Draft policies stall and lose momentum.
    10. Weak policy support from senior management.

    Data quality problems root cause #5:

    Inefficient or ineffective business processes

    Some common root causes of data quality issues related to business processes include:

    1. Multiple entries of the same record leads to duplicate records proliferating in the database.
    2. Many business definitions of data.
    3. Failure to document data manipulations when presenting data.
    4. Failure to train people on how to understand data.
    5. Manually intensive processes can result in duplication of effort (creates room for errors).
    6. No clear delineation of dependencies of business processes within or between departments, which leads to a siloed approach to business processes, rather than a coordinated and aligned approach.

    Business processes can impact data quality. How data is entered into systems, as well as employee training and knowledge about the correct data definitions, can impact the quality of your organization’s data.

    These problematic business process root causes can lead to:

    Duplicate records

    Incomplete data

    Improper use of data

    Wrong data entered into fields

    These data quality issues will result in costly and inefficient manual fixes, wasting valuable time and resources.

    Phase 1 Summary

    1. Data Quality Understanding

    • Understanding that data quality is a methodology and should be treated as such.
    • Data quality can be defined by four key indicators which are completeness, usability, timeliness, and accessibility.
    • Explained how to get investment for your data quality program and showcasing its value to leadership.

    2. Phase 0 Deliverables

    Introduced foundational tools to help you throughout this blueprint:

    • Complete the Data Culture Diagnostic and Business Capability Map Template as they are foundational in understanding your data culture and business capabilities to start the journey of data quality improvement.
    • Involve key relevant stakeholders when completing the Data Quality Diagnostic for each major business use case. Use the Importance and Confidence dimensions to help you prioritize which use case to address.

    3. Common Root Causes

    Addressed where multiple root causes can occur throughout the flow of your data.

    Analyzed the following common root causes of data quality:

    1. Poor system or application design
    2. Poor database design
    3. Improper integration and synchronization of enterprise data
    4. Insufficient and ineffective data quality policies and procedures
    5. Inefficient or ineffective business processes

    Phase 2

    Analyze Your Priorities for Data Quality Fixes

    Build Your Data Quality Program

    Business Context & Data Quality

    Establish the business context of data quality improvement projects at the business unit level to find common goals.

    • To ensure the data improvement strategy is business driven, start your data quality project evaluation by understanding the business context. You will then determine which business units use data and create a roadmap for prioritizing business units for data quality repairs.
    • Your business context is represented by your corporate business vision, mission, goals and objectives, differentiators, and drivers. Collectively, they provide essential information on what is important to your organization, and some hints on how to achieve that. In this step, you will gather important information about your business view and interpret the business view to establish a data view.

    Business Vision

    Business Goals

    Business Drivers

    Business Differentiators

    Not every business unit uses data to the same extent

    A data flow diagram can provide value by allowing an organization to adopt a proactive approach to data quality. Save time by knowing where the entry points are and where to look for data flaws.

    Understanding where data lives can be challenging as it is often in motion and rarely resides in one place. There are multiple benefits that come from taking the time to create a data flow diagram.

    • Mapping out the flow of data can help provide clarity on where the data lives and how it moves through the enterprise systems.
    • Having a visual of where and when data moves helps to understand who is using data and how it is being manipulated at different points.
    • A data flow diagram will allow you to elicit how data is used in a different use case.

    Info-Tech’s Four-Column Model of Data will help you to identify the essential aspects of your data:

    Business Use Case →Used by→Business Unit →Housed in→Systems→Used for→Usage of the Data

    Not every business unit requires the same standard of data quality

    To prioritize your business units for data quality improvement projects, you must analyze the relative importance of the data they use to the business. The more important the data is to the business, the higher the priority is of fixing that data. There are two measures for determining the importance of data: business value and business impact.

    Business Value of Data

    Business value of data can be evaluated by thinking about its ties to revenue generation for the organization, as well as how it is used for productivity and operations at the organization.

    The business value of data is assessed by asking what would happen to the following parameters if the data is not usable (due to poor quality, for example):

    • Loss of Revenue
    • Loss of Productivity
    • Increased Operating Costs

    Business Impact of Data

    Business impact of data should take into account the effects of poor data on both internal and external parties.

    The business impact of data is assessed by asking what the impact would be of bad data on the following parameters:

    • Impact on Customers
    • Impact on Internal Staff
    • Impact on Business Partners

    Value + Impact = Data Priority Score

    Ensure that the project starts on the right foot by completing Info-Tech’s Data Quality Problem Statement Template

    Before you can identify a solution, you must identify the problem with the business unit’s data.

    Download this tool

    Use Info-Tech’s Data Quality Problem Statement Template to identify the symptoms of poor data quality and articulate the problem.

    Info-Tech’s Data Quality Problem Statement Template will walk you through a step-by-step approach to identifying and describing the problems that the business unit feels regarding its data quality.

    Before articulating the problem, it helps to identify the symptoms of the problem. The following W’s will help you to describe the symptoms of the data quality issues:

    What

    Define the symptoms and feelings produced by poor data quality in the business unit.

    Where

    Define the location of the data that are causing data quality issues.

    When

    Define how severe the data quality issues are in frequency and duration.

    Who

    Define who is affected by the data quality problems and who works with the data.

    Info-Tech Best Practice

    Symptoms vs. Problems. Often, people will identify a list of symptoms of a problem and mistake those for the problem. Identifying the symptoms helps to define the problem, but symptoms do not help to identify the solution. The problem statement helps you to create solutions.

    Define the project problem to articulate the purpose

    1 hour

    Input

    • Symptoms of data quality issues in the business unit

    Output

    • Refined problem description

    Materials

    • Data Quality Problem Statement Template

    Participants

    • Data Quality Improvement Project team
    • Business line representatives

    A defined problem helps you to create clear goals, as well as lead your thinking to determine solutions to the problem.

    A problem statement consists of one or two sentences that summarize a condition or issue that a quality improvement team is meant to address. For the improvement team to fix the problem, the problem statement therefore has to be specific and concise.

    Instructions

    1. Gather the Data Quality Improvement Project Team in a room and start with an issue that is believed to be related to data quality.
    2. Ask what are the attributes and symptoms of that reality today; do this with the people impacted by the issue. This should be an IT and business collaboration.
    3. Draw your conclusions of what it all means: what have you collectively learned?
    4. Consider the implications of your conclusions and other considerations that must be taken into account such as regulatory needs, compliance, policy, and targets.
    5. Develop solutions – Contain the problem to something that can be solved in a realistic timeframe, such as three months.

    Download the Data Quality Problem Statement Template

    Case Study

    A strategic roadmap rooted in business requirements primes a data quality improvement plan for success.

    MathWorks

    Industry

    Software Development

    Source

    Primary Info-Tech Research

    As part of moving to a formalized data quality practice, MathWorks leveraged an incremental approach that took its time investigating business cases to support improvement actions. Establishing realistic goals for improvement in the form of a roadmap was a central component for gaining executive approval to push the project forward.

    Roadmap Creation

    In constructing a comprehensive roadmap that incorporated findings from business process and data analyses, MathWorks opted to document five-year and three-year overall goals, with one-year objectives that supported each goal. This approach ensured that the tactical actions taken were directed by long-term strategic objectives.

    Results – Business Alignment

    In presenting their roadmap for executive approval, MathWorks placed emphasis on communicating the progression and impact of their initiatives in terms that would engage business users. They focused on maintaining continual lines of communication with business stakeholders to demonstrate the value of the initiatives and also to gradually shift the corporate culture to one that is invested in an effective data quality practice.

    “Don’t jump at the first opportunity, because you may be putting out a fire with a cup of water where a fire truck is needed.” – Executive Advisor, IT Research and Advisory Firm

    Use Info-Tech’s Practice Assessment and Project Planning Tool to create your strategy for improving data quality

    Assess IT’s capabilities and competencies around data quality and plan to build these as the organization’s data quality practice develops. Before you can fix data quality, make sure you have the necessary skills and abilities to fix data quality correctly.

    The following IT capabilities are developed on an ongoing basis and are necessary for standardizing and structuring a data quality practice:

    • Meeting Business Needs
    • Services and Projects
    • Policies, Procedures, and Standards
    • Roles and Organizational Structure
    • Oversight and Communication
    • Data Quality of Different Data Types

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    Data Handling and Remediation Competencies:

    • Data Standardization: Formatting values into consistent standards based on industry standards and business rules.
    • Data Cleansing: Modification of values to meet domain restrictions, integrity constraints, or other business rules for sufficient data quality for the organization.
    • Data Matching: Identification, linking, and merging related entries in or across sets of data.
    • Data Validation: Checking for correctness of the data.

    After these capabilities and competencies are assessed for a current and desired target state, the Data Quality Practice Assessment and Project Planning Tool will suggest improvement actions that should be followed in order to build your data quality practice. In addition, a roadmap will be generated after target dates are set to create your data quality practice development strategy.

    Benchmark current and identify target capabilities for your data quality practice

    1 hour

    Input

    • Current and desired data quality practices in the organization

    Output

    • Assessment of where the gaps lie in your data quality practice

    Materials

    • Data Quality Practice Assessment and Project Planning Tool

    Participants

    • Data Quality Project Lead
    • Business Line Representatives
    • Business Architects

    Use the Data Quality Practice Assessment and Project Planning Tool to evaluate the baseline and target capabilities of your practice in terms of how data quality is approached and executed.

    Download this Tool

    Instructions

    1. Invite the appropriate stakeholders to participate in this exercise. Examples:
      1. Business executives will have input in Tab 2
      2. Unique stakeholders: communications expert or executive advisors may have input
    2. On Tab 2: Practice Components, assess the current and target states of each capability on a scale of 1–5. Note: “Ad hoc” implies a capability is completed, but randomly, informally, and without a standardized method.

    These results will set the baseline against which you will monitor performance progress and keep track of improvements over time.

    Info-Tech Insight

    Focus on early alignment. Assessing capabilities within specific people’s job functions can naturally result in disagreement or debate, especially between business and IT people. Remind everyone that data quality should ultimately serve business needs wherever possible.

    Visualization improves the holistic understanding of where gaps exist in your data quality practice

    To enable deeper analysis on the results of your practice assessment, Tab 3: Data Quality Practice Scorecard in the Data Quality Practice Assessment and Project Planning Tool creates visualizations of the gaps identified in each of your practice capabilities and related data management practices. These diagrams serve as analysis summaries.

    Gap assessment of “Meeting Business Needs” capabilities

    The image shows a screen capture of the Gap assessment of 
“Meeting Business Needs” capabilities, with sample information filled in.

    Visualization of gap assessment of data quality practice capabilities

    The image shows a bar graph titled Data Quality Capabilities.

    1. Enhance your gap analyses by forming a relative comparison of total gaps in key practice capability areas, which will help in determining priorities.
    • Example: In Tab 2 compare your capabilities within “Policies, Procedures, and Standards.” Then in Tab 3, compare your overall capabilities in “Policies, Procedures, and Standards” versus “Empowering Technologies.”
  • Put these up on display to improve discussion in the gap analyses and prioritization sessions.
  • Improve the clarity and flow of your strategy template, final presentations, and summary documents by copying and pasting the gap assessment diagrams.
  • Before engaging in the data quality improvement project plan, receive signoff from IT regarding feasibility

    The final piece of the puzzle is to gain sign-off from IT.

    Hofstadter's law: It always takes longer than you expect, even when you take into account Hofstadter’s Law.

    This means that before engaging IT in data quality projects to fix the business units’ data in Phase 2, IT must assess feasibility of the data quality improvement plan. A feasibility analysis is typically used to review the strengths and weaknesses of the projects, as well as the availability of required skills and technologies needed to complete them. Use the following workflow to guide you in performing a feasibility analysis:

    Project evaluation process:

    Present capabilities

    • Operational Capabilities
    • System Capabilities
    • Schedule Capabilities
      • Summary of Evaluation Results
        • Recommendations/ modifications to the project plan

    Info-Tech Best Practice

    While the PMO identifies and coordinates projects, IT must determine how long and for how much.

    Conduct gap analysis sessions to review and prioritize the capability gaps

    1 hour

    Input

    • Current and Target State Assessment

    Output

    • Documented initiatives to help you get to the target state

    Materials

    • Data Quality Practice Assessment and Project Planning Tool

    Participants

    • Data Quality team
    • IT representatives

    Instructions

    • Analyze Gap Analysis Results – As a group, discuss the high-level results on Tab 3: Data Quality Practice Score. Discuss the implications of the gaps identified.
    • Do a line-item review of the gaps between current and target levels for each assessed capability by using Tab 2: Practice Components.
    • Brainstorm Alignment Strategies – Brainstorm the effort and activities that will be necessary to support the practice in building its capabilities to the desired target level. Ask the following questions:
      • What activities must occur to enable this capability?
      • What changes/additions to resources, process, technology, business involvement, and communication must occur?
    • Document Data Quality Initiatives – Turn activities into initiatives by documenting them in Tab 4. Data Quality Practice Roadmap. Review the initiatives and estimate the start and end dates of each one.
    • Continue to evaluate the assessment results in order to create a comprehensive set of data quality initiatives that support your practice in building capabilities.

    Download this Tool

    Create the organization’s data quality improvement strategy roadmap

    1 hour

    Input

    • Data quality practice gaps and improvement actions

    Output

    • Data quality practice improvement roadmap

    Materials

    • Data Quality Practice Assessment and Project Planning Tool

    Participants

    • Data Quality Project Lead
    • Business Executives
    • IT Executives
    • Business Architects

    Generating Your Roadmap

    1. Plan the sequence, starting time, and length of each initiative in the Data Quality Practice Assessment and Project Planning Tool.
    2. The tool will generate a Gantt chart based on the start and length of your initiatives.
    3. The Gantt chart is generated in Tab 4: Data Quality Practice Roadmap, and can be used to organize and ensure that all of the essential aspects of data quality are addressed.

    Use the Practice Roadmap to plan and improve data quality capabilities

    Download this Tool

    Info-Tech Best Practice

    To help get you started, Info-Tech has provided an extensive list of data quality improvement initiatives that are commonly undertaken by organizations looking to improve their data quality.

    Establish Baseline Metrics

    Baseline metrics will be improved through:

    2 hours

    Create practice-level metrics to monitor your data quality practice.

    Instructions:

    1. Establish metrics for both the business and IT that will be used to determine if the data quality practice development is effective.
    2. Set targets for each metric.
    3. Collect current data to calculate the metrics and establish a baseline.
    4. Assign an owner for tracking each metric to be accountable for performance.
    Metric Current Goal
    Usage (% of trained users using the data warehouse)
    Performance (response time)
    Performance (response time)
    Resource utilization (memory usage, number of machine cycles)
    User satisfaction (quarterly user surveys)
    Data quality (% values outside valid values, % fields missing, wrong data type, data outside acceptable range, data that violates business rules. Some aspects of data quality can be automatically tracked and reported)
    Costs (initial installation and ongoing, Total Cost of Ownership including servers, software licenses, support staff)
    Security (security violations detected, where violations are coming from, breaches)
    Patterns that are used
    Reduction in time to market for the data
    Completeness of data that is available
    How many "standard" data models are being used
    What is the extra business value from the data governance program?
    How much time is spent for data prep by BI & analytics team?

    Phase 2 summary

    As you improve your data quality practice and move from reactive to stable, don’t rest and assume that you can let data quality keep going by itself. Rapidly changing consumer requirements or other pains will catch up to your organization and you will fall behind again. By moving to the proactive and predictive end of the maturity scale, you can stay ahead of the curve. By following the methodology laid out in Phase 1, the data quality practices at your organization will improve over time, leading to the following results:

    Chaotic

    Before Data Quality Practice Improvements

    • No standards to data quality

    Reactive

    Year 1

    • Processes defined
    • Data cleansing approach to data quality

    Stable

    Year 2

    • Business rules/ stewardship in place
    • Education and training

    Proactive

    Year 3

    • Data quality practices fully in place and embedded in the culture
    • Trusted and intelligent enterprise

    (Global Data Excellence, Data Excellence Maturity Model)

    Phase 3

    Establish Your Organization’s Data Quality Program

    Build Your Data Quality Program

    Create a data lineage diagram to map the data journey and identify the data subject areas to be targeted for fixes

    It is important to understand the various data that exist in the business unit, as well as which data are essential to business function and require the highest degree of quality efforts.

    Visualize your databases and the flow of data. A data lineage diagram can help you and the Data Quality Improvement Team visualize where data issues lie. Keeping the five-tier architecture in mind, build your data lineage diagram.

    Reminder: Five-Tier Architecture

    The image shows the Five-Tier Architecture graphic.

    Use the following icons to represent your various data systems and databases.

    The image shows four icons. They are: the image of a square and a computer monitor, labelled Application; the image of two sheets of paper, labelled Desktop documents; the image of a green circle next to a computer monitor, labelled Web Application; and a blue cylinder labelled Database.

    Use Info-Tech’s Data Lineage Diagram to document the data sources and applications used by the business unit

    2 hours

    Input

    • Data sources and applications used by the business unit

    Output

    • Data lineage diagram

    Materials

    • Data Lineage Diagram Template

    Participants

    • Business Unit Head/Data Owner
    • Business Unit SMEs
    • Data Analysts/Architects

    Map the flow and location of data within a business unit by creating a system context diagram.

    Gain an accurate view of data locations and uses: Engage business users and representatives with a wide breadth of knowledge-related business processes and the use of data by related business operations.

    1. Sit down with key business representatives of the business unit.
    2. Document the sources of data and processes in which they’re involved, and get IT confirmation that the sources of the data are correct.
    3. Map out the sources and processes in a system context diagram.

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    Sample Data Lineage Diagram

    The image shows a sample data lineage diagram, split into External Applications and Internal Applications, and showing the processes involved in each.

    Leverage Info-Tech’s Data Quality Practice Assessment and Project Planning Tool to document business context

    1 hour

    Input

    • Business vision, goals, and drivers

    Output

    • Business context for the data quality improvement project

    Materials

    • Data Quality Practice Assessment and Project Planning Tool

    Participants

    • Data Quality project lead
    • Business line representatives
    • IT executives

    Develop goals and align them with specific objectives to set the framework for your data quality initiatives.

    In the context of achieving business vision, mission, goals, and objectives and sustaining differentiators and key drivers, think about where and how data quality is a barrier. Then brainstorm data quality improvement objectives that map to these barriers. Document your list of objectives in Tab 5. Prioritize business units of the Data Quality Practice Assessment and Project Planning Tool.

    Establishing Business Context Example

    Healthcare Industry

    Vision To improve member services and make service provider experience more effective through improving data quality and data collection, aggregation, and accessibility for all the members.
    Goals

    Establish meaningful metrics that guide to the improvement of healthcare for member effectiveness of health care providers:

    • Data collection
    • Data harmonization
    • Data accessibility and trust by all constituents.
    Differentiator Connect service consumers with service providers, that comply with established regulations by delivering data that is accurate, trusted, timely, and easy to understand to connect service providers and eliminate bureaucracy and save money and time.
    Key Driver Seamlessly provide a healthcare for members.

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    Document the identified business units and their associated data

    30 minutes

    Input

    • Business units

    Output

    • Documented business units to begin prioritization

    Materials

    • Data Quality Practice Assessment and Project Planning Tool

    Participants

    • Project Manager

    Instructions

    1. Using Tab 5: Prioritize Business Units of the Data Quality Practice Assessment and Project Planning Tool, document the business units that use data in the organization. This will likely be all business units in the organization.
    2. Next, document the primary data used by those business units.
    3. These inputs will then be used to assess business unit priority to generate a data quality improvement project roadmap.

    The image shows a screen capture of Tab 5: Prioritize Business Units, with sample information inputted.

    Reminder – Not every business unit requires the same standard of data quality

    To prioritize your business units for data quality improvement projects, you must analyze the relative importance of the data they use to the business. The more important the data is to the business, the higher the priority is of fixing that data. There are two measures for determining the importance of data: business value and business impact.

    Business Value of Data

    Business value of data can be evaluated by thinking about its ties to revenue generation for the organization, as well as how it is used for productivity and operations at the organization.

    The business value of data is assessed by asking what would happen to the following parameters if the data is not usable (due to poor quality, for example):

    • Loss of Revenue
    • Loss of Productivity
    • Increased Operating Costs

    Business Impact of Data

    Business impact of data should take into account the effects of poor data on both internal and external parties.

    The business impact of data is assessed by asking what the impact would be of bad data on the following parameters:

    • Impact on Customers
    • Impact on Internal Staff
    • Impact on Business Partners

    Value + Impact = Data Priority Score

    Assess the business unit priority order for data quality improvements

    2 hours

    Input

    • Assessment of value and impact of business unit data

    Output

    • Prioritization list for data quality improvement projects

    Materials

    • Data Quality Practice Assessment and Project Planning Tool

    Participants

    • Project Manager
    • Data owners

    Instructions

    Instructions In Tab 5: Prioritize Business Units of the Data Quality Practice Assessment and Project Planning Tool, assess business value and business impact of the data within each documented business unit.

    Use the ratings High, Medium, and Low to measure the financial, productivity, and efficiency value and impact of each business unit’s data.

    In addition to these ratings, assess the number of help desk tickets that are submitted to IT regarding data quality issues. This parameter is an indicator that the business unit’s data is high priority for data quality fixes.

    Download this Tool

    Create a business unit order roadmap for your data quality improvement projects

    1 hour

    Input

    • Rating of importance of data for each business unit

    Output

    • Roadmap for data quality improvement projects

    Materials

    • Data Quality Practice Assessment and Project Planning Tool

    Participants

    • Project Manager
    • Product Manager
    • Business line representatives

    Instructions

    After assessing the business units for the business value and business impact of their data, the Data Quality Practice Assessment and Project Planning Tool automatically assesses the prioritization of the business units based on your ratings. These prioritizations are then summarized in a roadmap on Tab 6: Data Quality Project Roadmap. The following is an example of a project roadmap:

    The image shows an example of a project roadmap, with three business units listed vertically along the left hand side, and a Gantt chart showing the time periods in which each Business Unit would work. At the bottom, a table shows the Length of the Project in days (100), and the start date for the first project.

    On Tab 6, insert the timeline for your data quality improvement projects, as well as the starting date of your first data quality project. The roadmap will automatically update with the chosen timing and dates.

    Download this Tool

    Identify metrics at the business unit level to track data quality improvements

    As you improve the data quality for specific business units, measuring the benefits of data quality improvements will help you demonstrate the value of the projects to the business.

    Use the following table to guide you in creating business-aligned metrics:

    Business Unit Driver Metrics Goal
    Sales Customer Intimacy Accuracy of customer data. Percent of missing or incomplete records. 10% decrease in customer record errors.

    Marketing

    Customer Intimacy Accuracy of customer data. Percent of missing or incomplete records. 10% decrease in customer record errors.
    Finance Operational Excellence Relevance of financial reports. Decrease in report inaccuracy complaints.
    HR Risk Management Accuracy of employee data. 10% decrease in employee record errors.
    Shipping Operational Excellence Timeliness of invoice data. 10% decrease in time to report.

    Info-Tech Insight

    Relating data governance success metrics to overall business benefits keeps executive management and executive sponsors engaged because they are seeing actionable results. Review metrics on an ongoing basis with those data owners/stewards who are accountable, the data governance steering committee, and the executive sponsors.

    Case Study

    Address data quality with the right approach to maximize the ROI

    EDC

    Industry: Government

    Source: Environment Development of Canada (EDC)

    Challenge

    Environment Development Canada (EDC) would initially identify data elements that are important to the business purely based on their business instinct.

    Leadership attempted to tackle the enterprise’s data issues by bringing a set of different tools into the organization.

    It didn’t work out because the fundamental foundational layer, which is the data and infrastructure, was not right – they didn't have the foundational capabilities to enable those tools.

    Solution

    Leadership listened to the need for one single team to be responsible for the data persistence.

    Therefore, the data platform team was granted that mandate to extensively execute the data quality program across the enterprise.

    A data quality team was formed under the Data & Analytics COE. They had the mandate to profile the data and to understand what quality of data needed to be achieved. They worked constantly with the business to build the data quality rules.

    Results

    EDC tackled the source of their data quality issues through initially performing a data quality management assessment with business stakeholders.

    From then on, EDC was able to establish their data quality program and carry out other key initiatives that prove the ROI on data quality.

    Begin your data quality improvement project starting with the highest priority business unit

    Now that you have a prioritized list for your data quality improvement projects, identify the highest priority business unit. This is the business unit you will work through Phase 3 with to fix their data quality issues.

    Once you have initiated and identified solutions for the first business unit, tackle data quality for the next business unit in the prioritized list.

    The image is a graphic labelled as Phase 2. On the left, there is a vertical arrow pointing upward labelled Priority of Business Units. Next to it, there are three boxes, with downward pointing arrows between them, each box labelled as each Business Unit's Data Quality Improvement Project. From there an arrow points right to a circle. Inside the circle are the steps necessary to complete the data quality improvement project.

    Create and document your data quality improvement team

    1 hour

    Input

    • Individuals who fit the data quality improvement plan team roles

    Output

    • Project team

    Materials

    • Data Quality Improvement Plan Template

    Participants

    • Data owner
    • Project Manager
    • Product Manager

    The Data Quality Improvement Plan is a concise document that should be created for each data quality project (i.e. for each business unit) to keep track of the project.

    Instructions

    1. Meet with the data owner of the business unit identified for the data quality improvement project.
    2. Identify individuals who fit the data quality improvement plan team roles.
    3. Using the Data Quality Improvement Plan Template to document the roles and individuals who will fit those roles.
    4. Have an introductory meeting with the Improvement team to clarify roles and responsibilities for the project.

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    Team role Assigned to
    Data Owner [Name]
    Project Manager [Name]
    Business Analyst/BRM [Name]
    Data Steward [Name]
    Data Analyst [Name]

    Document the business context of the Data Quality Improvement Plan

    1 hour

    Input

    • Project team
    • Identified data attributes

    Output

    • Business context for the data quality improvement plan

    Materials

    • Data Quality Improvement Plan Template

    Participants

    • Data owner
    • Project Sponsor
    • Product owner

    Data quality initiatives have to be relevant to the business, and the business context will be used to provide inputs to the data improvement strategy. The context can then be used to determine exactly where the root causes of data quality issues are, which will inform your solutions.

    Instructions

    The business context of the data quality improvement plan includes documenting from previous activities:

    1. The Data Quality Improvement Team.
    2. Your Data Lineage Diagram.
    3. Your Data Quality Problem Statement.

    Info-Tech Best Practice

    While many organizations adopt data quality principles, not all organizations express them along the same terms. Have multiple perspectives within your organization outline principles that fit your unique data quality agenda. Anyone interested in resolving the day-to-day data quality issues that they face can be helpful for creating the context around the project.

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    Now that you have a defined problem, revisit the root causes of poor data quality

    You previously fleshed out the problem with data quality present in the business unit chosen as highest priority. Now it is time to figure out what is causing those problems.

    In the table below, you will find some of the common categories of causes of data quality issues, as well as some specific root causes.

    Category Description
    1. System/Application Design Ineffective, insufficient, or even incorrect system/application design accepts incorrect and missing data elements to the source applications and databases. The data records in those source systems may propagate into systems in tiers 2, 3, 4, and 5 of the 5-tier architecture, creating domino and ripple effects.
    2. Database design Database is created and modeled in an incorrect manner so that the management of the data records is incorrect, resulting in duplicated and orphaned records, and records that are missing data elements or records that contain incorrect data elements. Poor operational data in databases often leads to issues in tiers 2, 3, 4, and 5.
    3. Enterprise Integration Data or information is improperly integrated, transformed, masked, and aggregated in tier 2. In addition, some data integration tasks might not be timely, resulting in out-of-date data or even data that contradicts with other data. Enterprise integration is a precursor of loading a data warehouse and data marts. Issues in this layer affect tier 3, 4 and 5 on the 5-tier architecture.
    4. Policies and Procedures Policies and procedures are not effectively used to reinforce data quality. In some situations, policy gaps are found. In others, policies are overlapped and duplicated. Policies may also be out-of-date or too complex, affecting the users’ ability to interpret the policy objectives. Policies affect all tiers in the 5-tier architecture.
    5. Business Processes Improper business process design introduces poor data into the data systems. Failure to create processes around approving data changes, failure to document key data elements, and failure to train employees on the proper uses of data make data quality a burning problem.

    Leverage a root cause analysis approach to pinpoint the origins of your data issues

    A root cause analysis is a systematic approach to decompose a problem into its components. Use fishbone diagrams to help reveal the root causes of data issues.

    The image shows a fishbone diagram on the left, which starts with Process on the left, and then leads to Application and Integration, and then Database and Policies. This section is titled Root causes. The right hand section is titled Lead to problems with data... and includes 4 circles with the word or in between each. The circles are labelled: Completeness; Usability; Timeliness; Accessibility.

    Info-Tech recommends five root cause categories for assessing data quality issues:

    Application Design. Is the issue caused by human error at the application level? Consider internal employees, external partners/suppliers, and customers.

    Database Design. Is the issue caused by a particular database and stems from inadequacies in its design?

    Integration. Data integration tools may not be fully leveraged, or data matching rules may be poorly designed.

    Policies and Procedures. Do the issues take place because of lack of governance?

    Business Processes. Do the issues take place due to insufficient processes?

    For Example:

    When performing a deeper analysis of your data issues related to the accuracy of the business unit’s data, you would perform a root cause analysis by assessing the contribution of each of the five categories of data quality problem root causes:

    The image shows another fishbone diagram, with example information filled in. The first section on the left is titled Application Design, and includes the text: Data entry problems lead to incorrect accounting entries. The second is Integration, and includes the text: Data integration tools are not fully leveraged. The third section is Policies, and includes the text: No policy on standardizing name and address. The last section is Database design, with text that reads: Databases do not contain unique keys. The diagram ends with an arrow pointing right to a blue circle with Accuracy in it.

    Leverage a combination of data analysis techniques to identify and quantify root causes

    Info-Tech Insight

    Including all attributes of the key subject area in your data profiling activities may produce too much information to make sense of. Conduct data profiling primarily at the table level and undergo attribute profiling only if you are able to narrow down your scope sufficiently.

    Data Profiling Tool

    Data profiling extracts a sample of the target data set and runs it through multiple levels of analysis. The end result is a detailed report of statistics about a variety of data quality criteria (duplicate data, incomplete data, stale data, etc.).

    Many data profiling tools have built-in templates and reports to help you uncover data issues. In addition, they quantify the occurrences of the data issues.

    E-Discovery Tool

    This supplements a profiling tool. For Example, use a BI tool to create a custom grouping of all the invalid states (e.g. “CAL,” “AZN,” etc.) and visualize the percentage of invalid states compared to all states.

    SQL Queries

    This supplements a profiling tool. For example, use a SQL statement to group the customer data by customer segment and then by state to identify which segment–state combinations contain poor data.

    Identify the data issues for the particular business unit under consideration

    2 hours

    Input

    • Issues with data quality felt by the business unit
    • Data lineage diagram

    Output

    • Categorized data quality issues

    Materials

    • Whiteboard, markers, sticky notes
    • Data Quality Improvement Plan Template

    Participants

    • Data quality improvement project team
    • Business line representatives

    Instructions

    1. Gather the data quality improvement project team in a room, along with sticky notes and a whiteboard.
    2. Display your previously created data lineage diagram on the whiteboard.
    3. Using color-coded sticky notes, attach issues to each component of the data lineage diagram that team members can identify. Use different colors for the four quality attributes: Completeness, Usability, Timeliness, and Accessibility.

    Example:

    The image shows the data lineage diagram that has been shown in previous sections. In addition, the image shows 4 post-its arranges around the diagram, labelled: Usability; Completeness; Timeliness; and Accessibility.

    Map the data issues on fishbone diagrams to identify root causes

    1 hour

    Input

    • Categorized data quality issues

    Output

    • Completed fishbone diagrams

    Materials

    • Whiteboard, markers, sticky notes
    • Data Quality Improvement Plan Template

    Participants

    • Data quality improvement project team

    Now that you have data quality issues classified according to the data quality attributes, map these issues onto four fishbone diagrams.

    The image shows a fishbone diagram, which is titled Example: Root cause analysis diagram for data accuracy.

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    Get to know the root causes behind system/application design mistakes

    Suboptimal system/application design provides entry points for bad data.

    Business Process
    Usually found in → Tier 1 Tier 2 Tier 3 Tier 4 Tier 5
    Issue Root Causes Usability Completeness Timeliness Accessibility
    Insufficient data mask No data mask is defined for a free-form text field in a user interface. E.g. North American phone number should have 4 masks – country code (1-digit), area code (3-digit), and local number (7-digit). X X
    Too many free-form text fields Incorrect use of free-form text fields (fields that accept a variety of inputs). E.g. Use a free-form text field for zip code instead of a backend look up. X X
    Lack of value lookup Reference data is not looked up from a reference list. E.g. State abbreviation is entered instead of being looked up from a standard list of states. X X
    Lack of mandatory field definitions Mandatory fields are not identified and reinforced. Resulting data records with many missing data elements. E.g. Some users may fill up 2 or 3 fields in a UI that has 20 non-mandatory fields. X

    The image shows a fishbone diagram, with the following sections, from left to right: Application Design; Integration; Processes; Policies; Database Design; Data Quality Measure. The Application Design section is highlighted.

    Get to know the root causes behind common database design mistakes

    Improper database design allows incorrect data to be stored and propagated.

    Business Process
    Usually found in → Tier 1 Tier 2 Tier 3 Tier 4 Tier 5
    Issue Root Causes Usability Completeness Timeliness Accessibility
    Incorrect referential integrity Referential integrity constraints are absent or incorrectly implemented, resulting in child records without parent records, or related records are updated or deleted in a cascading manner. E.g. An invoice line item is created before an invoice is created. X X
    Lack of unique keys Lack of unique keys creating scenarios where record uniqueness cannot be guaranteed. E.g. Customer records with the same customer_ID. X X
    Data range Fail to define a data range for incoming data, resulting in data values that are out of range. E.g. The age field is able to store an age of 999. X X
    Incorrect data type Incorrect data types are used to store data fields. E.g. A string field is used to store zip codes. Some users use that to store phone numbers, birthdays, etc. X X

    The image shows a fishbone diagram, with the following sections, from left to right: Application Design; Integration; Processes; Policies; Database Design; Data Quality Measure. The Database Design section is highlighted

    Get to know the root causes behind enterprise integration mistakes

    Improper data integration or synchronization may create poor analytical data.

    Business Process
    Usually found in → Tier 1 Tier 2 Tier 3 Tier 4 Tier 5
    Issue Root Causes Usability Completeness Timeliness Accessibility
    Incorrect transformation Transformation is done incorrectly. A wrong formula may have been used, transformation is done at the wrong data granularity, or aggregation logic is incorrect. E.g. Aggregation is done for all customers instead of just active customers. X X
    Data refresh is out of sync Data is synchronized at different intervals, resulting in a data warehouse where data domains are out of sync. E.g. Customer transactions are refreshed to reflect the latest activities but the account balance is not yet refreshed. X X
    Data is matched incorrectly Fail to match records from disparate systems, resulting in duplications and unmatched records. E.g. Unable to match customers from different systems because they have different cust_ID. X X
    Incorrect data mapping Fields from source systems are not properly matched with data warehouse fields. E.g. Status fields from different systems are mixed into one field. X X

    The image shows a fishbone diagram, with the following sections, from left to right: Application Design; Integration; Processes; Policies; Database Design; Data Quality Measure. The Integration section is highlighted

    Get to know the root causes behind policy and procedure mistakes

    Suboptimal policies and procedures undermine the effect of best practices.

    Business Process
    Usually found in → Tier 1 Tier 2 Tier 3 Tier 4 Tier 5
    Issue Root Causes Usability Completeness Timeliness Accessibility
    Policy Gaps There are gaps in the policy landscape in terms of some missing key policies or policies that are not refreshed to reflect the latest changes. E.g. A data entry policy is absent, leading to inconsistent data entry practices. X X
    Policy Communications Policies are in place but the policies are not communicated effectively to the organization, resulting in misinterpretation of policies and under-enforcement of policies. E.g. The data standard is created but very few developers are aware of its existence. X X
    Policy Enforcement Policies are in place but not proactively re-enforced and that leads to inconsistent application of policies and policy adoption. E.g. Policy adoption is dropping over time due to lack of reinforcement. X X
    Policy Quality Policies are written by untrained authors and they do not communicate the messages. E.g. A non-technical data user may find a policy that is loaded with technical terms confusing. X X

    The image shows a fishbone diagram, with the following sections, from left to right: Application Design; Integration; Processes; Policies; Database Design; Data Quality Measure. The Policies section is highlighted

    Get to know the root causes behind common business process mistakes

    Ineffective and inefficient business processes create entry points for poor data.

    Business Process
    Usually found in → Tier 1 Tier 2 Tier 3 Tier 4 Tier 5
    Issue Root Causes Usability Completeness Timeliness Accessibility
    Lack of training Key data personnel and business analysts are not trained in data quality and data governance, leading to lack of accountability. E.g. A data steward is not aware of downstream impact of a duplicated financial statement. X X
    Ineffective business process The same piece of information is entered into data systems two or more times. Or a piece of data is stalled in a data system for too long. E.g. A paper form is scanned multiple times to extract data into different data systems. X X
    Lack of documentation Fail to document the work flows of the key business processes. A lack of work flow results in sub-optimal use of data. E.g. Data is modeled incorrectly due to undocumented business logic. X X
    Lack of integration between business silos Business silos hold on to their own datasets resulting in data silos in which data is not shared and/or data is transferred with errors. E.g. Data from a unit is extracted as a data file and stored in a shared drive with little access. X X

    The image shows a fishbone diagram, with the following sections, from left to right: Application Design; Integration; Processes; Policies; Database Design; Data Quality Measure. The Processes section is highlighted

    Phase 3 Summary

    1. Data Lineage Diagram
    • Creating the data lineage diagram is recommended to help visualize the flow of your data and to map the data journey and identify the data subject areas to be targeted for fixes.
    • The data lineage diagram was leveraged multiple times throughout this Phase. For example, the data lineage diagram was used to document the data sources and applications used by the business unit
  • Business Context
    • Business context was documented through the Data Quality Practice Assessment and Project Planning Tool.
    • The same tool was used to document identified business units and their associated data.
    • Metrics were also identified at the business unit level to track data quality improvements.
  • Common Root Causes
    • Leverage a root cause analysis approach to pinpoint the origins of your data quality issues.
    • Analyzed and got to know the root causes behind the following:
      1. System/application design mistakes
      2. Common database design mistakes
      3. Enterprise integration mistakes
      4. Policies and procedures mistakes
      5. Common business processes mistakes
  • Phase 4

    Grow and Sustain Your Data Quality Program

    Build Your Data Quality Program

    For the identified root causes, determine the solutions for the problem

    As you worked through the previous step, you identified the root causes of your data quality problems within the business unit. Now, it is time to identify solutions.

    The following slides provide an overview of the solutions to common data quality issues. As you identify solutions that apply to the business unit being addressed, insert the solution tables in Section 4: Proposed Solutions of the Data Quality Improvement Plan Template.

    All data quality solutions have two components to them:

    • Technology
    • People

    For the next five data quality solution slides, look for the slider for the contributions of each category to the solution. Use this scale to guide you in creating solutions.

    When designing solutions, keep in mind that solutions to data quality problems are not mutually exclusive. In other words, an identified root cause may have multiple solutions that apply to it.

    For example, if an application is plagued with inaccurate data, the application design may be suboptimal, but also the process that leads to data being entered may need fixing.

    Data quality improvement strategy #1:

    Fix data quality issues by improving system/application design.

    Technology

    Application Interface Design

    Restrict field length – Capture only the characters you need for your application.

    Leverage data masks – Use data masks in standardized fields like zip code and phone number.

    Restrict the use of open text fields and use reference tables – Only present open text fields when there is a need. Use reference tables to limit data values.

    Provide options – Use radio buttons, drop-down lists, and multi-select instead of using open text fields.

    Data Validation at the Application Level

    Validate data before committing – Use simple validation to ensure the data entered is not random numbers and letters.

    Track history – Keep track of who entered what fields.

    Cannot submit twice – Only design for one-time submission.

    People

    Training

    Data-entry training – Training that is related to data entry, creating, or updating data records.

    Data resolution training – Training data stewards or other dedicated data personnel on how to resolve data records that are not entered properly.

    Continuous Improvement

    Standards – Develop application design principles and standards.

    Field testing – Field data entry with a few people to look for abnormalities and discrepancies.

    Detection and resolution – Abnormal data records should be isolated and resolved ASAP.

    Application Testing

    Thorough testing – Application design is your first line of defence against poor data. Test to ensure bad data is kept out of the systems.

    Case Study

    HMS

    Industry: Healthcare

    Source: Informatica

    Improve your data quality ingestion procedures to provide better customer intimacy for your users

    Healthcare Management Systems (HMS) provides cost containment services for healthcare sponsors and payers, and coordinates benefits services. This is to ensure that healthcare claims are paid correctly to both government agencies and individuals. To do so, HMS relies on data, and this data needs to be of high quality to ensure the correct decisions are made, the right people get the correct claims, and the appropriate parties pay out.

    To improve the integrity of HMS’s customer data, HMS put in place a framework that helped to standardize the collection of high volume and highly variable data.

    Results

    Working with a data quality platform vendor to establish a framework for data standardization, HMS was able to streamline data analysis and reduce new customer implementations from months to weeks.

    HMS data was plagued with a lack of standardization of data ingestion procedures.

    Before improving data quality processes After improving data quality processes
    Data Ingestion Data Ingestion
    Many standards of ingestion. Standardized data ingestion
    Data Storage Data Storage
    Lack of ability to match data, creating data quality errors.
    Data Analysis Data Analysis
    = =
    Slow Customer Implementation Time 50% Reduction in Customer Implementation Time

    Data quality improvement strategy #2:

    Fix data quality issues using proper database design.

    Technology

    Database Design Best Practices

    Referential integrity – Ensure parent/child relationships are maintained in terms of cascade creation, update, and deletion.

    Primary key definition – Ensure there is at least one key to guarantee the uniqueness of the data records, and primary key should not allow null.

    Validate data domain – Create triggers to check the data values entered in the database fields.

    Field type and length – Define the most suitable data type and length to hold field values.

    One-Time Data Fix (more on the next slide)

    Explore solutions – Where to fix the data issues? Is there a case to fix the issues?

    Running profiling tools to catch errors – Run scans on the database with defined criteria to identify occurrences of questionable data.

    Fix a sample before fixing all records – Use a proof-of-concept approach to explore fix options and evaluate impacts before fixing the full set.

    People

    The DBA Team

    Perform key tasks in pairs – Take a pair approach to perform key tasks so that validation and cross-check can happen.

    Skilled DBAs – DBAs should be certified and accredited.

    Competence – Assess DBA competency on an ongoing basis.

    Preparedness – Develop drills to stimulate data issues and train DBAs.

    Cross train – Cross train team members so that one DBA can cover another DBA.

    Data quality improvement strategy #3:

    Improve integration and synchronization of enterprise data.

    Technology

    Integration Architecture

    Info-Tech’s 5-Tier Architecture – When doing transformations, it is good practice to persist the integration results in tier 3 before the data is further refined and presented in tier 4.

    Timing, timing, and timing – Think of the sequence of events. You may need to perform some ETL tasks before other tasks to achieve synchronization and consistence.

    Historical changes – Ensure your tier 3 is robust enough to include historical data. You need to enable type 2 slowly, changing dimension to recreate the data at a point in time.

    Data Cleansing

    Standardize – Leverage data standardization to standardize name and address fields to improve matching and integration.

    Fuzzy matching – When there are no common keys between datasets. The datasets can only be matched by fuzzy matching. Fuzzy matching is not hard science; define a confidence level and think about a mechanism to deal with the unmatched.

    People

    Reporting and Documentations

    Business data glossary and data lineage – Define a business data glossary to enhance findability of key data elements. Document data mappings and ETL logics.

    Create data quality reports – Many ETL platforms provide canned data quality reports. Leverage those quality reports to monitor the data health.

    Code Review

    Create data quality reports – Many ETL platforms provide canned data quality reports. Leverage those quality reports to monitor the data health.

    ARB (architectural review board) – All ETL codes should be approved by the architectural review board to ensure alignment with the overall integration strategy.

    Data quality improvement strategy #4:

    Improve data quality policies and procedures.

    Technology

    Policy Reporting

    Data quality reports – Leverage canned data quality reports from the ETL platforms to monitor data quality on an on-going basis. When abnormalities are found, provoke the right policies to deal with the issues.

    Store policies in a central location that is well known and easy to find and access. A key way that technology can help communicate policies is by having them published on a centralized website.

    Make the repository searchable and easily navigable. myPolicies helps you do all this and more.

    myPolicies helps you do all this and more.

    Go to this link

    People

    Policy Review and Training

    Policy review – Create a schedule for reviewing policies on a regular basis – invite professional writers to ensure polices are understandable.

    Policy training – Policies are often unread and misread. Training users and stakeholders on policies is an effective way to make sure those users and stakeholders understand the rationale of the policies. It is also a good practice to include a few scenarios that are handled by the policies.

    Policy hotline/mailbox – To avoid misinterpretation of the policies, a policy hotline/mailbox should be set up to answer any data policy questions from the end users/stakeholders.

    Policy Communications

    Simplified communications – Create handy one-pagers and infographic posters to communicate the key messages of the polices.

    Policy briefing – Whenever a new data project is initiated, a briefing of data policies should be given to ensure the project team follows the policies from the very beginning.

    Data quality improvement strategy #5:

    Streamline and optimize business processes.

    Technology

    Requirements Gathering

    Data Lineage – Leverage a metadata management tool to construct and document data lineage for future reference.

    Documentations Repository – It is a best practice to document key project information and share that knowledge across the project team and with the stakeholder. An improvement understanding of the project helps to identify data quality issues early on in the project.

    “Automating creation of data would help data quality most. You have to look at existing processes and create data signatures. You can then derive data off those data codes.” – Patrick Bossey, Manager of Business Intelligence, Crawford and Company

    People

    Requirements Gathering

    Info-Tech’s 4-Column Model – The datasets may exist but the business units do not have an effective way of communicating the quality needs. Use our four-column model and the eleven supporting questions to better understand the quality needs. See subsequent slides.

    I don’t know what the data means so I think the quality is poor – It is not uncommon to see that the right data presented to the business but the business does not trust the data. They also do not understand the business logic done on the data. See our Business Data Glossary in subsequent slides.

    Understand the business workflow – Know the business workflow to understand the manual steps associated with the workflow. You may find steps in which data is entered, manipulated, or consumed inappropriately.

    “Do a shadow data exercise where you identify the human workflows of how data gets entered, and then you can identify where data entry can be automated.” – Diraj Goel, Growth Advisor, BC Tech

    Brainstorm solutions to your data quality issues

    4 hours

    Input

    • Data profiling results
    • Preliminary root cause analyses

    Output

    • Proposals for data fix
    • Fixed issues

    Materials

    • Data Quality Improvement Plan Template

    Participants

    • Business and Data Analysts
    • Data experts and stewards

    After walking through the best-practice solutions to data quality issues, propose solutions to fix your identified issues.

    Instructions

    1. Review Root Cause Analyses: Revisit the root cause analysis and data lineage diagram you have generated in Step 3.2. to understand the issues in greater details.
    2. Characterize Each Issue: You may need to generate a data profiling report to characterize the issue. The report can be generated by using data quality suites, BI platforms, or even SQL statements.
    3. Brainstorm the Solutions: As a group, discuss potential ways to fix the issue. You can tackle the issues by approaching from these areas:
    Solution Approaches
    Technology Approach
    People Approach

    X crossover with

    Problematic Areas
    Application/System Design
    Database Design
    Data Integration and Synchronization
    Policies and Procedures
    Business Processes
    1. Document and Communicate: Document the solutions to your data issues. You may need to reuse or refer to the solutions. Also brainstorm some ideas on how to communicate the results back to the business.

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    Sustaining your data quality requires continuous oversight through a data governance practice

    Quality data is the ultimate outcome of data governance and data quality management. Data governance enables data quality by providing the necessary oversight and controls for business processes in order to maintain data quality. There are three primary groups (at right) that are involved in a mature governance practice. Data quality should be tightly integrated with all of them.

    Define an effective data governance strategy and ensure the strategy integrates well with data quality with Info-Tech’s Establish Data Governance blueprint.

    Visit this link

    Data Governance Council

    This council establishes data management practices that span across the organization. This should be comprised of senior management or C-suite executives that can represent the various departments and lines of business within the organization. The data governance council can help to promote the value of data governance, facilitate a culture that nurtures data quality, and ensure that the goals of the data governance program are well aligned with business objectives.

    Data Owners

    Identifying the data owner role within an organization helps to create a greater degree of accountability for data issues. They often oversee how the data is being generated as well as how it is being consumed. Data owners come from the business side and have legal rights and defined control over a data set. They ensure data is available to the right people within the organization.

    Data Stewards

    Conflict can occur within an organization’s data governance program when a data steward’s role is confused with that of the steering committee’s role. Data stewards exist to enforce decisions made about data governance and data management. Data stewards are often business analysts or power users of a particular system/dataset. Where a data owner is primarily responsible for access, a data steward is responsible for the quality of a dataset.

    Integrate the data quality management strategy with existing data governance committees

    Ongoing and regular data quality management is the responsibility of the data governance bodies of the organization.

    The oversight of ongoing data quality activities rests on the shoulders of the data governance committees that exist in the organization.

    There is no one-size-fits-all data governance structure. However, most organizations follow a similar pattern when establishing committees, councils, and cross-functional groups. They strive to identify roles and responsibilities at a strategic, tactical, and operational level:

    The image shows a pyramid, with Executive Sponsors at the top, with the following roles in descending order: DG Council; Steering Committee; Working Groups; Data Owners and Data Stewards; and Data Users. Along the left side of the pyramid, there are three labels, in ascending order: Operational, Tactical, and Strategic.

    The image is a flow chart showing project roles, in two sections: the top section is labelled Governing Bodies, and the lower section is labelled Data Quality Improvement Team. There is a note indicating that the Data Owner reports to and provides updates regarding the state of data quality and data quality initiatives.

    Create and update the organization’s Business Data Glossary to keep up with current data definitions

    2 hours

    Input

    • Metrics and goals for data quality

    Output

    • Regularly scheduled data quality checkups

    Materials

    • Business Data Glossary Template
    • Data Quality Dashboard

    Participants

    • Data steward

    A crucial aspect of data quality and governance is the Business Data Glossary. The Business Data Glossary helps to align the terminology of the business with the organization’s data assets. It allows the people who interact with the data to quickly identify the applications, processes, and stewardship associated with it, which will enhance the accuracy and efficiency of searches for organization data definitions and attributes, enabling better access to the data. This will, in turn, enhance the quality of the organization’s data because it will be more accurate, relevant, and accessible.

    Use the Business Data Glossary Template to document key aspects of the data, such as:

    • Definition
    • Source System
    • Possible Values
    • Data Steward
    • Data Sensitivity
    • Data Availability
    • Batch or Live
    • Retention

    Data Element

    • Mkt-Product
    • Fin-Product

    Info-Tech Insight

    The Business Data Glossary ensures that the crucial data that has key business use by key business systems and users is appropriately owned and defined. It also establishes rules that lead to proper data management and quality to be enforced by the data owners.

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    Data Steward(s): Use the Data Quality Improvement Plan of the business unit for ongoing quality monitoring

    Integrating your data quality strategy into the organization’s data governance program requires passing the strategy over to members of the data governance program. The data steward role is responsible for data quality at the business unit level, and should have been involved with the creation and implementation of the data quality improvement project. After the data quality repairs have been made, it is the responsibility of the data steward to regularly monitor the quality of the business unit’s data.

    Create Improvement Plan ↓
    • Data Quality Improvement Team identifies root cause issues.
    • Brainstorm solutions.
    Implement Improvement Plan ↓
    • Data Quality Improvement Team works with IT.
    Sustain Improvement Plan
    • Data Steward should regularly monitor data quality.

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    See Info-Tech’s Data Steward Job Description Template for a detailed understanding of the roles and responsibilities of the data steward.

    Responsible for sustaining

    The image shows a screen capture of a document entitled Business Context & Subject Area Selection.

    Develop a business-facing data quality dashboard to show improvements or a sudden dip in data quality

    One tool that the data steward can take advantage of is the data quality dashboard. Initiatives that are implemented to address data quality must have metrics defined by business objectives in order to demonstrate the value of the data quality improvement projects. In addition, the data steward should have tools for tracking data quality in the business unit to report issues to the data owner and data governance steering committee.

    • Example 1: Marketing uses data for direct mail and e-marketing campaigns. They care about customer data in particular. Specifically, they require high data quality in attributes such as customer name, address, and product profile.
    • Example 2: Alternatively, Finance places emphasis on financial data, focusing on attributes like account balance, latency in payment, credit score, and billing date.

    The image is Business dashboard on Data Quality for Marketing. It features Data Quality metrics, listed in the left column, and numbers for each quarter over the course of one year, on the right.

    Notes on chart:

    General improvement in billing address quality

    Sudden drop in touchpoint accuracy may prompt business to ask for explanations

    Approach to creating a business-facing data quality dashboard:

    1. Schedule a meeting with the functional unit to discuss what key data quality metrics are essential to their business operations. You should consider the business context, functional area, and subject area analyses you completed in Phase 1 as a starting point.
    2. Discuss how to gather data for the key metrics and their associated calculations.
    3. Discuss and decide the reporting intervals.
    4. Discuss and decide the unit of measurement.
    5. Generate a dashboard similar to the example. Consider using a BI or analytics tool to develop the dashboard.

    Data quality management must be sustained for ongoing improvements to the organization’s data

    • Data quality is never truly complete; it is a set of ongoing processes and disciplines that requires a permanent plan for monitoring practices, reviewing processes, and maintaining consistent data standards.
    • Setting the expectation to stakeholders that a long-term commitment is required to maintain quality data within the organization is critical to the success of the program.
    • A data quality maintenance program will continually revise and fine-tune ongoing practices, processes, and procedures employed for organizational data management.

    Data quality is a program that requires continual care:

    →Maintain→Good Data →

    Data quality management is a long-term commitment that shifts how an organization views, manages, and utilizes its corporate data assets. Long-term buy-in from all involved is critical.

    “Data quality is a process. We are trying to constantly improve the quality over time. It is not a one-time fix.” – Akin Akinwumi, Manager of Data Governance, Startech.com

    Define a data quality review agenda for data quality sustainment

    2 hours

    Input

    • Metrics and goals for data quality

    Output

    • Regularly scheduled data quality checkups

    Materials

    • Data Quality Diagnostic
    • Data Quality Dashboard

    Participants

    • Data Steward

    As a data steward, you are responsible for ongoing data quality checks of the business unit’s data. Define an improvement agenda to organize the improvement activities. Organize the activities yearly and quarterly to ensure improvement is done year-round.

    Quarterly

    • Measure data quality metrics against milestones. Perform a regular data quality health check with Info-Tech’s Data Quality Diagnostic.
    • Review the business unit’s Business Data Glossary to ensure that it is up to date and comprehensive.
    • Assess progress of practice area initiatives (time, milestones, budget, benefits delivered).
    • Analyze overall data quality and report progress on key improvement projects and corrective actions in the executive dashboard.
    • Communicate overall status of data quality to oversight body.

    Annually

    • Calculate your current baseline and measure progress by comparing it to previous years.
    • Set/revise quality objectives for each practice area and inter-practice hand-off processes.
    • Re-evaluate/re-establish data quality objectives.
    • Set/review data quality metrics and tracking mechanisms.
    • Set data quality review milestones and timelines.
    • Revisit data quality training from an end-user perspective and from a practitioner perspective.

    Info-Tech Insight

    Do data quality diagnostic at the beginning of any improvement plan, then recheck health with the diagnostic at regular intervals to see if symptoms are coming back. This should be a monitoring activity, not a data quality fixing activity. If symptoms are bad enough, repeat the improvement plan process.

    Take the next step in your Data & Analytics Journey

    After establishing your data quality program, look to increase your data & analytics maturity.

    • Artificial Intelligence (AI) is a concept that many organizations strive to implement. AI can really help in areas such as data preparation. However, implementing AI solutions requires a level of maturity that many organizations are not at.
    • While a solid data quality foundation is essential for AI initiatives being successful, AI can also ensure high data quality.
    • An AI analytics solution can address data integrity issues at the earliest point of data processing, rapidly transforming these vast volumes of data into trusted business information. This can be done through Anomaly detection, which flags “bad” data, identifying suspicious anomalies that can impact data quality. By tracking and evaluating data, anomaly detection gives critical insights into data quality as data is processed. (Ira Cohen, The End to a Never-Ending Story? Improve Data Quality with AI Analytics, anodot, 2020)

    Consider… “Garbage in, garbage out.”

    Lay a solid foundation by addressing your data quality issues prior to investing heavily in an AI solution.

    Related Info-Tech Research

    Are You Ready for AI?

    • Use AI as a compelling event to expedite funding, resources, and project plans for your data-related initiatives. Check out this note to understand what it takes to be ready to implement AI solutions.

    Get Started With Artificial Intelligence

    • Current AI technology is data-enabled, automated, adaptive decision support. Once you believe you are ready for AI, check out this blueprint on how to get started.

    Build a Data Architecture Roadmap

    • The data lineage diagram was a key tool used in establishing your data quality program. Check out this blueprint and learn how to optimize your data architecture to provide greatest value from data.

    Create an Architecture for AI

    • Build your target state architecture from predefined best practice building blocks. This blueprint assists members first to assess if they have the maturity to embrace AI in their organization, and if so, which AI acquisition model fits them best.

    Phase 4 Summary

    1. Data Quality Improvement Strategy
    • Brainstorm solutions to your data quality issues using the following data quality improvement strategies as a guide:
      1. Fix data quality issues by improving system/application design
      2. Fix data quality issues using proper database design
      3. Improve integration and synchronization of enterprise data
      4. Improve data quality policies and procedures
      5. Streamline and optimize business processes
  • Sustain Your Data Quality Program
    • Quality data is the ultimate outcome of data governance and data quality management.
    • Sustaining your data quality requires continuous oversight through a data governance practice.
    • There are three primary groups (Data Governance Council, Data Owners, and Data Stewards) that are involved in a mature governance practice.
  • Grow Your Data & Analytics Maturity
    • After establishing your data quality program, take the next step in increasing your data & analytics maturity.
    • Good data quality is the foundation of pursuing different ways of maximizing the value of your data such as implementing AI solutions.
    • Continue your data & analytics journey by referring to Info-Tech’s quality research.
  • Research Contributors and Experts

    Izabela Edmunds

    Information Architect Mott MacDonald

    Akin Akinwumi

    Manager of Data Governance Startech.com

    Diraj Goel

    Growth Advisor BC Tech

    Sujay Deb

    Director of Data Analytics Technology and Platforms Export Development Canada

    Asif Mumtaz

    Data & Solution Architect Blue Cross Blue Shield Association

    Patrick Bossey

    Manager of Business Intelligence Crawford and Company

    Anonymous Contributors

    Ibrahim Abdel-Kader

    Research Specialist Info-Tech Research Group

    Ibrahim is a Research Specialist at Info-Tech Research Group. In his career to date he has assisted many clients using his knowledge in process design, knowledge management, SharePoint for ECM, and more. He is expanding his familiarity in many areas such as data and analytics, enterprise architecture, and CIO-related topics.

    Reddy Doddipalli

    Senior Workshop Director Info-Tech Research Group

    Reddy is a Senior Workshop Director at Info-Tech Research Group, focused on data management and specialized analytics applications. He has over 25 years of strong industry experience in IT leading and managing analytics suite of solutions, enterprise data management, enterprise architecture, and artificial intelligence–based complex expert systems.

    Andy Neill

    Practice Lead, Data & Analytics and Enterprise Architecture Info-Tech Research Group

    Andy leads the data and analytics and enterprise architecture practices at ITRG. He has over 15 years of experience in managing technical teams, information architecture, data modeling, and enterprise data strategy. He is an expert in enterprise data architecture, data integration, data standards, data strategy, big data, and development of industry standard data models.

    Crystal Singh

    Research Director, Data & Analytics Info-Tech Research Group

    Crystal is a Research Director at Info-Tech Research Group. She brings a diverse and global perspective to her role, drawing from her professional experiences in various industries and locations. Prior to joining Info-Tech, Crystal led the Enterprise Data Services function at Rogers Communications, one of Canada’s leading telecommunications companies.

    Igor Ikonnikov

    Research Director, Data & Analytics Info-Tech Research Group

    Igor is a Research Director at Info-Tech Research Group. He has extensive experience in strategy formation and execution in the information management domain, including master data management, data governance, knowledge management, enterprise content management, big data, and analytics.

    Andrea Malick

    Research Director, Data & Analytics Info-Tech Research Group

    Andrea Malick is a Research Director at Info-Tech Research Group, focused on building best practices knowledge in the enterprise information management domain, with corporate and consulting leadership in enterprise architecture and content management (ECM).

    Natalia Modjeska

    Research Director, Data & Analytics Info-Tech Research Group

    Natalia Modjeska is a Research Director at Info-Tech Research Group. She advises members on topics related to AI, machine learning, advanced analytics, and data science, including ethics and governance. Natalia has over 15 years of experience in developing, selling, and implementing analytical solutions.

    Rajesh Parab

    Research Director, Data & Analytics Info-Tech Research Group

    Rajesh Parab is a Research Director at Info-Tech Research Group. He has over 20 years of global experience and brings a unique mix of technology and business acumen. He has worked on many data-driven business applications. In his previous architecture roles, Rajesh created a number of product roadmaps, technology strategies, and models.

    Bibliography

    Amidon, Kirk. "Case Study: How Data Quality Has Evolved at MathWorks." The Fifth MIT Information Quality Industry Symposium. 13 July 2011. Web. 19 Aug. 2015.

    Boulton, Clint. “Disconnect between CIOs and LOB managers weakens data quality.” CIO. 05 February 2016. Accessed June 2020.

    COBIT 5: Enabling Information. Rolling Meadows, IL: ISACA, 2013. Web.

    Cohen, Ira. “The End to a Never-Ending Story? Improve Data Quality with AI Analytics.” anodot. 2020.

    “DAMA Guide to the Data Management Body of Knowledge (DAMA-DMBOK Guide).” First Edition. DAMA International. 2009. Digital. April 2014.

    "Data Profiling: Underpinning Data Quality Management." Pitney Bowes. Pitney Bowes - Group 1 Software, 2007. Web. 18 Aug. 2015.

    Data.com. “Data.com Clean.” Salesforce. 2016. Web. 18 Aug. 2015.

    “Dawn of the CDO." Experian Data Quality. 2015. Web. 18 Aug. 2015.

    Demirkan, Haluk, and Bulent Dal. "Why Do So Many Analytics Projects Fail?" The Data Economy: Why Do so Many Analytics Projects Fail? Analytics Magazine. July-Aug. 2014. Web.

    Dignan, Larry. “CIOs juggling digital transformation pace, bad data, cloud lock-in and business alignment.” ZDNet. 11 March 2020. Accessed July.

    Dumbleton, Janani, and Derek Munro. "Global Data Quality Research - Discussion Paper 2015." Experian Data Quality. 2015. Web. 18 Aug. 2015.

    Eckerson, Wayne W. "Data Quality and the Bottom Line - Achieving Business Success through a Commitment to High Quality Data." The Data Warehouse Institute. 2002. Web. 18 Aug. 2015.

    “Infographic: Data Quality in BI the Costs and Benefits.” HaloBI. 2015 Web.

    Lee, Y.W. and Strong, D.M. “Knowing-Why About Data Processes and Data Quality.” Journal of Management Information Systems. 2004.

    “Making Data Quality a Way of Life.” Cognizant. 2014. Web. 18 Aug. 2015.

    "Merck Serono Achieves Single Source of Truth with Comprehensive RIM Solutions." www.productlifegroup.com. ProductLife Group. 15 Apr. 2015. Web. 23 Nov. 2015.

    Myers, Dan. “List of Conformed Dimensions of Data Quality.” Conformed Dimensions of Data Quality (CDDQ). 2019. Web.

    Redman, Thomas C. “Make the Case for Better Data Quality.” Harvard Business Review. 24 Aug. 2012. Web. 19 Aug. 2015.

    RingLead Data Management Solutions. “10 Stats About Data Quality I Bet You Didn’t Know.” RingLead. Accessed 7 July 2020.

    Schwartzrock, Todd. "Chrysler's Data Quality Management Case Study." Online video clip. YouTube. 21 April. 2011. Web. 18 Aug. 2015

    “Taking control in the digital age.” Experian Data Quality. Jan 2019. Web.

    “The data-driven organization, a transformation in progress.” Experian Data Quality. 2020. Web.

    "The Data Quality Benchmark Report." Experian Data Quality. Jan. 2015. Web. 18 Aug. 2015.

    “The state of data quality.” Experian Data Quality. Sept. 2013. Web. 17 Aug. 2015.

    Vincent, Lanny. “Differentiating Competence, Capability and Capacity.” Innovation Management Services. Web. June 2008.

    “7 ways poor data quality is costing your business.” Experian Data Quality. July 2020. Web.

    Modernize the Network

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    • Parent Category Name: Network Management
    • Parent Category Link: /network-management
    • Business units, functions, and processes are inextricably intertwined with less and less tolerance for downtime.
    • Business demands change rapidly but the refresh horizon for infrastructure remains 5-7 years.
    • The number of endpoint devices the network is expected to support is growing geometrically but historic capacity planning grew linearly.
    • The business is unable to clearly define requirements, paralyzing planning.

    Our Advice

    Critical Insight

    • Build for your needs. Don’t fall into the trap of assuming what works for your neighbor, your peer, or your competitor will work for you.
    • Deliver on what your business knows it needs as well as what it doesn’t yet know it needs. Business leaders have business vision, but this vision won’t directly demand the required network capabilities to enable the business. This is where you come in.
    • Modern technologies are hampered by vintage processes. New technologies demand new ways of accomplishing old tasks.

    Impact and Result

    • Use a systematic approach to document all stakeholder needs and rely on the network technical staff to translate those needs into design constraints, use cases, features, and management practices.
    • Spend only on those emerging technologies that deliver features offering direct benefits to specific business goals and IT needs.
    • Solidify the business case for your network modernization project by demonstrating and quantifying the hard dollar value it provides to the business.

    Modernize the Network Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should modernize the enterprise network, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Assess the network

    Identify and prioritize stakeholder and IT/networking concerns.

    • Modernize the Network – Phase 1: Assess the Network
    • Network Modernization Workbook

    2. Envision the network of the future

    Learn about emerging technologies and identify essential features of a modernized network solution.

    • Modernize the Network – Phase 2: Envision Your Future Network
    • Network Modernization Technology Assessment Tool

    3. Communicate and execute the plan

    Compose a presentation for stakeholders and prepare the RFP for vendors.

    • Modernize the Network – Phase 3: Communicate and Execute the Plan
    • Network Modernization Roadmap
    • Network Modernization Executive Presentation Template
    • Network Modernization RFP Template
    [infographic]

    Workshop: Modernize the Network

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Assess the Network

    The Purpose

    Understand current stakeholder and IT needs pertaining to the network.

    Key Benefits Achieved

    Prioritized lists of stakeholder and IT needs.

    Activities

    1.1 Assess and prioritize stakeholder concerns.

    1.2 Assess and prioritize design considerations.

    1.3 Assess and prioritize use cases.

    1.4 Assess and prioritize network infrastructure concerns.

    1.5 Assess and prioritize care and control concerns.

    Outputs

    Current State Register

    2 Analyze Emerging Technologies and Identify Features

    The Purpose

    Analyze emerging technologies to determine whether or not to include them in the network modernization.

    Identify and shortlist networking features that will be part of the network modernization.

    Key Benefits Achieved

    An understanding of what emerging technologies are suitable for including in your network modernization.

    A prioritized list of features, aligned with business needs, that your modernized network must or should have.

    Activities

    2.1 Analyze emerging technologies.

    2.2 Identify features to support drivers, practices, and pain points.

    Outputs

    Emerging technology assessment

    Prioritize lists of modernized network features

    3 Plan for Future Capacity

    The Purpose

    Estimate future port, bandwidth, and latency requirements for all sites on the network.

    Key Benefits Achieved

    Planning for capacity ensures the network is capable of delivering until the next refresh cycle and beyond.

    Activities

    3.1 Estimate port, bandwidth, and latency requirements.

    3.2 Group sites according to capacity requirements.

    3.3 Create standardized capacity plans for each group.

    Outputs

    A summary of capacity requirements for each site in the network

    4 Communicate and Execute the Plan

    The Purpose

    Create a presentation to pitch the project to executives.

    Compose key elements of RFP.

    Key Benefits Achieved

    Communication to executives, summarizing the elements of the modernization project that business decision makers will want to know, in order to gain approval.

    Communication to vendors detailing the network solution requirements so that proposed solutions are aligned to business and IT needs.

    Activities

    4.1 Build the executive presentation.

    4.2 Compose the scope of work.

    4.3 Compose technical requirements.

    Outputs

    Executive Presentation

    Request for Proposal/Quotation

    Network Segmentation

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    • Parent Category Name: Network Management
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    • Many legacy networks were built for full connectivity and overlooked potential security ramifications.
    • Malware, ransomware, and bad actors are proliferating. It is not a matter of if you will be compromised but how can the damage be minimized.
    • Cyber insurance will detective control, not a preventative one. Prerequisite audits will look for appropriate segmentation.

    Our Advice

    Critical Insight

    • Lateral movement amplifies damage. Contain movement within the network through segmentation.
    • Good segmentation is a balance between security and manageability. If solutions are too complex, they won’t be updated or maintained.
    • Network services and users change over time, so must your segmentation strategy. Networks are not static; your segmentation must maintain pace.

    Impact and Result

    • Create a common understanding of what is to be built, for whom, and why.
    • Define what services will be offered and how they will be governed.
    • Understand which assets that you already have can jump start the project.

    Network Segmentation Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Network Segmentation Deck – A deck to help you minimize risk by controlling traffic flows within the network.

    Map out appropriate network segmentation to minimize risk in your network.

    • Network Segmentation Storyboard
    [infographic]

    Further reading

    Network Segmentation

    Protect your network by controlling the conversations within it.

    Executive Summary

    Info-Tech Insight

    Lateral movement amplifies damage

    From a security perspective, bad actors often use the tactic of “land and expand.” Once a network is breached, if east/west or lateral movement is not restricted, an attacker can spread quickly within a network from a small compromise.

    Good segmentation is a balance between security and manageability

    The ease of management in a network is usually inversely proportional to the amount of segmentation in that network. Highly segmented networks have a lot of potential complications and management overhead. In practice, this often leads to administrators being confused or implementing shortcuts that circumvent the very security that was intended with the segmentation in the first place.

    Network services and users change over time, so must your segmentation strategy

    Network segmentation projects should not be viewed as singular or “one and done.” Services and users on a network are constantly evolving; the network segmentation strategy must adapt with these changes. Be sure to monitor and audit segmentation deployments and change or update them as required to maintain a proper risk posture.

    Executive Summary

    Your Challenge

    Common Obstacles

    Info-Tech’s Approach

    Networks are meant to facilitate communication, and when devices on a network cannot communicate, it is generally seen as an issue. The simplest answer to this is to design flat, permissive networks. With the proliferation of malware, ransomware, and advanced persistent threats (ATPs) a flat or permissive network is an invitation for bad actors to deliver more damage at an increased pace.

    Cyber insurance may be viewed as a simpler mitigation than network reconfiguration or redesign, but this is not a preventative solution, and the audits done before policies are issued will flag flat networks as a concern.

    Network segmentation is not a “bolt on” fix. To properly implement a minimum viable product for segmentation you must, at a minimum:

    • Understand the endpoints and their appropriate traffic flows.
    • Understand the technologies available to implement segmentation.

    Implementing appropriate segmentation often involves elements of (if not a full) network redesign.

    To ensure the best results in a timely fashion, Info-Tech recommends a methodology that consists of:

    • Understand the network (or subset thereof) and prioritizing segmentation based on risk.
    • Align the appropriate segmentation methodology for each surfaced segment to be addressed.
    • Monitor the segmented environment for compliance and design efficacy, adding to and modifying existing as required.

    Info-Tech Insight

    The aim of networking is communication, but unfettered communication can be a liability. Appropriate segmentation in networks, blocking communications where they are not required or desired, restricts lateral movement within the network, allowing for better risk mitigation and management.

    Network segmentation

    Compartmentalization of risk:

    Segmentation is the practice of compartmentalizing network traffic for the purposes of mitigating or reducing risk. Segmentation methodologies can generally be grouped into three broad categories:

    1. Physical Segmentation

    The most common implementation of physical segmentation is to build parallel networks with separate hardware for each network segment. This is sometimes referred to as “air gapping.”

    2. Static Virtual Segmentation

    Static virtual segmentation is the configuration practice of using technologies such as virtual LANs (VLANs) to assign ports or connections statically to a network segment.

    3. Dynamic Virtual Segmentation

    Dynamic virtual segmentation assigns a connection to a network segment based on the device or user of the connection. This can be done through such means as software defined networking (SDN), 802.1x, or traffic inspection and profiling.

    Common triggers for network segmentation projects

    1. Remediate Audit Findings

    Many security audits (potentially required for or affecting premiums of cyber insurance) will highlight the potential issues of non-segmented networks.

    2. Protect Vulnerable Technology Assets

    Whether separating IT and OT or segmenting off IoT/IIoT devices, keeping vulnerable assets separated from potential attack vectors is good practice.

    3. Minimize Potential for Lateral Movement

    Any organization that has experienced a cyber attack will realize the value in segmenting the network to slow a bad actor’s movement through technology assets.

    How do you execute on network segmentation?

    The image contains a screenshot of the network segmentation process. The process includes: identify risk, design segmentation, and operate and optimize.

    Identify risks by understanding access across the network

    Gain visibility

    Create policy

    Prioritize change

    "Security, after all, is a risk business. As companies don't secure everything, everywhere, security resilience allows them to focus their security resources on the pieces of the business that add the most value to an organization, and ensure that value is protected."

    – Helen Patton,

    CISO, Cisco Security Business Group, qtd. In PR News, 2022

    Discover the data flows within the network. This should include all users on the network and the environments they are required to access as well as access across environments.

    Examine the discovered flows and define how they should be treated.

    Change takes time. Use a risk assessment to prioritize changes within the network architecture.

    Understand the network space

    A space is made up of both services and users.

    Before starting to consider segmentation solutions, define whether this exercise is aimed at addressing segmentation globally or at a local level. Not all use cases are global and many can be addressed locally.

    When examining a network space for potential segmentation we must include:

    • Services offered on the network
    • Users of the network

    To keep the space a consumable size, both of these areas should be approached in the abstract. To abstract, users and services should be logically grouped and generalized.

    Groupings in the users and services categories may be different across organizations, but the common thread will be to contain the amount of groupings to a manageable size.

    Service Groupings

    • Are the applications all components of a larger service or environment?
    • Do the applications serve data of a similar sensitivity?
    • Are there services that feed data and don’t interact with users (IoT, OT, sensors)?

    User Groupings

    • Do users have similar security profiles?
    • Do users use a similar set of applications?
    • Are users in the same area of your organization chart?
    • Have you considered access by external parties?

    Info-Tech Insight

    The more granular you are in the definition of the network space, the more granular you can be in your segmentation. The unfortunate corollary to this is that the difficulty of managing your end solution grows with the granularity of your segmentation.

    Create appropriate policy

    Understand which assets to protect and how.

    Context is key in your ability to create appropriate policy. Building on the definition of the network space that has been created, context in the form of the appropriateness of communications across the space and the vulnerabilities of items within the space can be layered on.

    To decide where and how segmentation might be appropriate, we must first examine the needs of communication on the network and their associated risk. Once defined, we can assess how permissive or restrictive we should be with that communication.

    The minimum viable product for this exercise is to define the communication channel possibilities, then designate each possibility as one of the following:

    • Permissive – we should freely allow this traffic
    • Restricted – we should allow some of the traffic and/or control it
    • Rejected – we should not allow this traffic

    Appropriate Communications

    • Should a particular group of users have access to a given service?
    • Are there external users involved in any grouping?

    Potential Vulnerabilities

    • Are the systems in question continually patched/updated?
    • Are the services exposed designed with the appropriate security?

    Prioritize the potential segmentation

    Use risk as a guide to prioritize segmentation.

    For most organizations, the primary reason for network segmentation is to improve security posture. It follows that the prioritization of initiatives and/or projects to implement segmentation should be based on risk.

    When examining risk, an organization needs to consider both:

    • Impact and likelihood of visibility risk in respect to any given asset, data, or user
    • The organization’s level of risk tolerance

    The assets or users that are associated with risk levels higher than the tolerance of the organization should be prioritized to be addressed.

    Service Risks

    • If this service was affected by an adverse event, what would the impact on the organization be?

    User Risks

    • Are the users in question FTEs as opposed to contractors or outsourced resources?
    • Is a particular user group more susceptible to compromise than others?

    Info-Tech Insight

    Be sure to keep this exercise relative so that a clear ranking occurs. If it turns out that everything is a priority, then nothing is a priority. When ranking things relative to others in the exercise, we ensure clear “winners” and “losers.”

    Assess risk and prioritize action

    1-3 hours

    1. Define a list of users and services that define the network space to be addressed. If the lists are too long, use an exercise like affinity diagramming to appropriately group them into a smaller subset.
    2. Create a matrix from the lists (put users and services along the rows and columns). In the intersecting points, label how the traffic should be treated (e.g. Permissive, Restricted, Rejected).
    3. Examine the matrix and assess the intersections for risk using the lens of impact and likelihood of an adverse event. Label the intersections for risk level with one of green (low impact/likelihood), yellow (medium impact/likelihood), or red (high impact/likelihood).
    4. Find commonalities within the medium/high areas and list the users or services as priorities to be addressed.
    Input Output
    • Network, application, and security documentation
    • A prioritized list of areas to address with segmentation
    Materials Participants
    • Whiteboard/Flip Charts

    OR

    • Excel spreadsheet
    • Network Team
    • Application Team
    • Security Team
    • Data Team

    Design segmentation

    Segmentation comes in many flavors; decide which is right for the specific circumstance.

    Methodology

    Access control

    "Learning to choose is hard. Learning to choose well is harder. And learning to choose well in a world of unlimited possibilities is harder still, perhaps too hard."

    ― Barry Schwartz, The Paradox of Choice: Why More Is Less

    What is the best method to segment the particular user group, service, or environment in question?

    How can data or user access move safely and securely between network segments?

    Decide on which methods work for your circumstances

    You always have options…

    There are multiple lenses to look through when making the decision of what the correct segmentation method might be for any given user group or service. A potential subset could include:

    • Effort to deploy
    • Cost of the solution
    • Skills required to operate
    • Granularity of the segmentation
    • Adaptability of the solution
    • Level of automation in the solution

    Info-Tech Insight

    Network segmentation within an organization is rarely a one-size-fits-all proposition. Be sure to look at each situation that has been identified to need segmentation and align it with an appropriate solution. The overall number of solutions deployed has to maintain a balance between that appropriateness and the effort to manage multiple environments.

    Framework to examine segmentation methods

    To assess we need to understand.

    To assess when technologies or methodologies are appropriate for a segmentation use case, we need to understand what those options are. We will be examining potential segmentation methods and concepts within the following framework:

    WHAT

    A description of the segmentation technology, method, or concept.

    WHY

    Why would this be used over other choices and/or in what circumstances?

    HOW

    A high-level overview of how this option could or would be deployed.

    Notional assessments will be displayed in a sidebar to give an idea of Effort, Cost, Skills, Granularity, Adaptability, and Automation.

    Implement

    Notional level of effort to implement on a standard network

    Cost

    Relative cost of implementing this segmentation strategy

    Maintain

    Notional level of time and skills needed to maintain

    Granularity

    How granular this type of segmentation is in general

    Adaptability

    The ability of the solution to be easily modified or changed

    Automation

    The level of automation inherent in the solution

    Air gap

    … And never the twain shall meet.

    – Rudyard Kipling, “The Ballad of East and West.”

    WHAT

    Air gapping is a strategy to protect portions of a network by segmenting those portions and running them on completely separate hardware from the primary network. In an air gap scenario, the segmented network cannot have connectivity to outside networks. This difference makes air gapping a very specific implementation of parallel networks (which are still segmented and run on separate hardware but can be connected through a control point).

    WHY

    Air gap is a traditional choice when environments need to be very secure. Examples where air gaps exist(ed) are:

    • Operational technology (OT) networks
    • Military networks
    • Critical infrastructure

    HOW

    Most networks are not overprovisioned to a level that physical segmentation can be done without purchasing new equipment. The major steps required for constructing an air gap include:

    • Design segmentation
    • Purchase and install new hardware
    • Cable to new hardware

    The image contains a screenshot that demonstrates pie graphs with the notional assessments: Effort, Cost, Skills, Granularity, and Automation.

    Info-Tech Insight

    An air gapped network is the ultimate in segmentation and security … as long as the network does not require connectivity. It is unfortunately rare in today’s world that a network will stand on its own without any need for external connectivity.

    VLAN

    Do what you can, with what you’ve got…

    – Theodore Roosevelt

    WHAT

    Virtual local area networks (VLANs) are a standard feature on today’s firewalls, routers, and manageable switches. This configuration option allows for network traffic to be segmented into separate virtual networks (broadcast domains) on existing hardware. This segmentation is done at layer 2 of the OSI model. All traffic will share the same hardware but be partitioned based on “tags” that the local device applies to the traffic. Because of these tags, traffic is handled separately at layer 2 of the OSI model, but traffic can pass between segments at layer 3 (e.g. IP layer).

    WHY

    VLANs are commonly used because most existing deployments already have the technology available without extra licensing. VLANs are also potentially used as foundational components in more complex segmentation strategies such as static or dynamic overlays.

    HOW

    VLANs allow for segmentation of a device at the port level. VLAN strategies are generally on a location level (e.g. most VLAN deployments are local to a site, though the same structure may be used among sites). To deploy VLANs you must:

    • Define VLAN segments
    • Assign ports appropriately

    The image contains a screenshot that demonstrates pie graphs with the notional assessments: Effort, Cost, Skills, Granularity, and Automation.

    Info-Tech Insight

    VLANs are tried and true segmentation workhorses. The fact that they are already included in modern manageable solutions means that there is very little reason to not have some level of segmentation within a network.

    Micro-segmentation

    Everyone is against micromanaging, but macro managing means you’re working on the big picture but don’t understand the details.

    – Henry Mintzberg

    WHAT

    Micro-segmentation is used to secure and control network traffic between workloads. This is a foundational technology when implementing zero trust or least-privileged access network designs. Segmentation is done at or directly adjacent to the workload (on the system or its direct network connectivity) through firewall or similar policy controls. The controls are set to only allow the network communication required to execute the workload and is limited to appropriate endpoints. This restrictive design restricts all traffic (including east-west) and reduces the attack surface.

    WHY

    Micro-segmentation is primarily used:

    • In server-to-server communication.
    • When lateral movement by bad actors is identified as a concern.

    HOW

    Micro-segmentation can be deployed at different places within the connectivity depending on the technologies used:

    • Workload/server (e.g. server firewall)
    • VM network overlay (e.g. VMware NSX)
    • Network port (e.g. ACL, firewall, ACI)
    • Cloud native (e.g. Azure Firewall)

    Info-Tech Insight

    Micro-segmentation is necessary in the data center to limit lateral movement. Just be sure to be thorough in defining required communication as this technology works on allowlists, not traditional blocklists.

    Static overlay

    Adaptability is key.

    – Marc Andreessen

    WHAT

    Static overlays are a form of virtual segmentation that allows multiple network segments to exist on the same device. Most of these solutions will also allow for these segments to expand across multiple devices or sites, creating overlay virtual networks on top of the existing physical networks. The static nature of the solution is because the ports that participate in the overlays are statically assigned and configured. Connectivity between devices and sites is done through encapsulation and may have a dynamic component of the control plane handled through routing protocols.

    WHY

    Static overlays are commonly deployed when the need is to segment different use cases or areas of the organization consistently across sites while allowing easy access within the segments between sites. This could be representative of segmenting a department like Finance or extending a layer 2 segment across data centers.

    HOW

    Static overlays are can segment and potentially extend a layer 2 or layer 3 network. These solutions could be executed with technologies such as:

    • VXLAN (Virtual eXtensible LAN)
    • MPLS (Multi Protocol Label Switching)
    • VRF (Virtual Routing & Forwarding)

    The image contains a screenshot that demonstrates pie graphs with the notional assessments: Effort, Cost, Skills, Granularity, and Automation.

    Info-Tech Insight

    Static overlays are commonly deployed by telecommunications providers when building out their service offerings due to the multitenancy requirements of the network.

    Dynamic overlay

    Never tell people how to do things. Tell them what to do and they will surprise you with their ingenuity.

    – George S. Patton

    WHAT

    A dynamic overlay segmentation solution has the ability to make security or traffic decisions based on policy. Rather than designing and hardcoding the network architecture, the policy is architected and the network makes decisions based on that policy. Differing levels of control exist in this space, but the underlying commonality is that the segmentation would be considered “software defined” (SDN).

    WHY

    Dynamic overlay solutions provide the most flexibility of the presented solutions. Some use cases such as BYOD or IoT devices may not be easily identified or controlled through static means. As a general rule of thumb, the less static the network is, the more dynamic your segmentation solution must be.

    HOW

    Policy is generally applied at the network ingress. When applying policy, which policy to be applied can be identified through different methodologies such as:

    • Authentication (e.g. 802.1x)
    • Device agents
    • Device profiling

    The image contains a screenshot that demonstrates pie graphs with the notional assessments: Effort, Cost, Skills, Granularity, and Automation.

    Info-Tech Insight

    Dynamic overlays allow for more flexibility through its policy-based configurations. These solutions can provide the highest value when positioned where we have less control of the points within a network (e.g. BYOD scenarios).

    Define how your segments will communicate

    No segment is an island…

    Network segmentation allows for protection of devices, users, or data through the act of separating the physical or virtual networks they are on. Counter to this protective stance, especially in today’s networks, these devices, users, or data tend to need to interact with each other outside of the neat lines we draw for them. Proper network segmentation has to allow for the transfer of assets between networks in a safe and secure manner.

    Info-Tech Insight

    The solutions used to facilitate the controlled communication between segments has to consider the friction to the users. If too much friction is introduced, people will try to find a way around the controls, potentially negating the security that is intended with the solution.

    Potential access methods

    A ship in harbor is safe, but that is not what ships are built for.

    – John A. Shedd

    Firewall

    Two-way controlled communication

    Firewalls are tried and true control points used to join networks. This solution will allow, at minimum, port-level control with some potential for deeper inspection and control beyond that.

    • Traditionally firewalls are sized to handle internet-bound (North-South) traffic. When being used between segments, (East-West) loads are usually much higher, necessitating a more powerful device.

    Jump Box

    A place between worlds

    Also sometimes referred to as a “Bastion Host,” a jump box is a special-purpose computer/server that has been hardened and resides on multiple segments of a network. Administrators or users can log into this box and use it to securely use the tools installed to act on other segments of the network.

    • Jump box security is of utmost importance. Special care should be taken in hardening, configuration, and application installed to ensure that users cannot use the box to tunnel or traverse between the segments outside of well-defined and controlled circumstances.

    Protocol Gateway

    Command-level control

    A protocol gateway is a specific and special subset of a firewall. Whereas a firewall is a security generalist, a protocol gateway is designed to understand and have rule-level control over the commands passing through it within defined protocols. This granularity, for example, allows for control and filtering to only allow defined OT commands to be passed to a secure SCADA network.

    • Protocol gateways are generally specific feature sets of a firewall and traditionally target OT network security as their core use case.

    Network Pump

    One-way data extraction

    A network pump is a concept designed to allow data to be transferred from a secure network to a less secure network while still protecting against covert channels such as using the ACK within a transfer to transmit data. A network pump will consist of trusted processes and schedulers that allow for data to pass but control channels to be sufficiently modified so as to not allow security concerns.

    • Network pumps would generally be deployed in the most security demanding of environments and are generally not “off the shelf” products.

    Operate and optimize

    Security is not static. Monitor and iterate on policies within the environment.

    Monitor

    Iterate

    Two in three businesses (68%) allow more employee data access than necessary.

    GetApp's 2022 Data Security Survey Report

    Are the segmentation efforts resulting in the expected traffic changes? Are there any anomalies that need investigation?

    Using the output from the monitoring stage, refine and optimize the design by iterating on the process.

    Monitor for efficacy, compliance, and the unknown

    Monitor to ensure your intended results and to identify new potential risks.

    Monitoring network segments

    A combination of passive and active monitoring is required to ensure that:

    • The rules that have been deployed are working as expected.
    • Appropriate proof of compliance is in place for auditing and insurance purposes.
    • Environments are being monitored for unexpected traffic.

    Active monitoring goes beyond the traditional gathering of information for alerts and dashboards and moves into the space of synthetic users and anomaly detection. Using these strategies helps to ensure that security is enforced appropriately and responses to issues are timely.

    "We discovered in our research that insider threats are not viewed as seriously as external threats, like a cyberattack. But when companies had an insider threat, in general, they were much more costly than external incidents. This was largely because the insider that is smart has the skills to hide the crime, for months, for years, sometimes forever."

    – Dr. Larry Ponemon, Chairman Ponemon Institute, at SecureWorld Boston

    Info-Tech Insight

    Using solutions like network detection and response (NDR) will allow for monitoring to take advantage of advanced analytical techniques like artificial intelligence (AI) and machine learning (ML). These technologies can help identify anomalies that a human might miss.

    Monitoring options

    It’s not what you look at that matters, it’s what you see.

    – Henry David Thoreau

    Traditional

    Monitor cumulative change in a variable

    Traditional network monitoring is a minimum viable product. With this solution variables can be monitored to give some level of validation that the segmentation solution is operating as expected. Potential areas to monitor include traffic volumes, access-list (ACL) matches, and firewall packet drops.

    • This is expected baseline monitoring. Without at least this level of visibility, it is hard to validate the solutions in place

    Rules Based

    Inspect traffic to find a match against a library of signatures

    Rules-based systems will monitor traffic against a library of signatures and alert on any matches. These solutions are good at identifying the “known” issues on the network. Examples of these systems include security incident and event management (SIEM) and intrusion detection/prevention systems (IDS/IPS).

    • These solutions are optimally used when there are known signatures to validate traffic against.
    • They can identify known attacks and breaches.

    Anomaly Detection

    Use computer intelligence to compare against baseline

    Anomaly detection systems are designed to baseline the network traffic then compare current traffic against that to find anomalies using technologies like Bayesian regression analysis or artificial intelligence and machine learning (AI/ML). This strategy can be useful in analyzing large volumes of traffic and identifying the “unknown unknowns.”

    • Computers can analyze large volumes of data much faster than a human. This allows these solutions to validate traffic in (near) real-time and alert on things that are out of the ordinary and would not be easily visible to a human.

    Synthetic Data

    Mimic potential traffic flows to monitor network reaction

    Rather than wait for a bad actor to find a hole in the defenses, synthetic data can be used to mimic real-world traffic to validate configuration and segmentation. This often takes the form of real user monitoring tools, penetration testing, or red teaming.

    • Active monitoring or testing allows a proactive stance as opposed to a reactive one.

    Gather feedback, assess the situation, and iterate

    Take input from operating the environment and use that to optimize the process and the outcome.

    Optimize through iteration

    Output from monitoring must be fed back into the process of maintaining and optimizing segmentation. Network segmentation should be viewed as an ongoing process as opposed to a singular structured project.

    Monitoring can and will highlight where and when the segmentation design is successful and when new traffic flows arise. If these inputs are not fed back through the process, designs will become stagnant and admins or users will attempt to find ways to circumvent solutions for ease of use.

    "I think it's very important to have a feedback loop, where you're constantly thinking about what you've done and how you could be doing it better. I think that's the single best piece of advice: constantly think about how you could be doing things better and questioning yourself."

    – Elon Musk, qtd. in Mashable, 2012

    Info-Tech Insight

    The network environment will not stay static; flows will change as often as required for the business to succeed. Take insights from monitoring the environment and integrate them into an iterative process that will maintain relevance and usability in your segmentation.

    Bibliography

    Andreessen, Marc. “Adaptability is key.” BrainyQuote, n.d.
    Barry Schwartz. The Paradox of Choice: Why More Is Less. Harper Perennial, 18 Jan. 2005.
    Capers, Zach. “GetApp’s 2022 Data Security Report—Seven Startling Statistics.” GetApp,
    19 Sept. 2022.
    Cisco Systems, Inc. “Cybersecurity resilience emerges as top priority as 62 percent of companies say security incidents impacted business operations.” PR Newswire, 6 Dec. 2022.
    “Dynamic Network Segmentation: A Must-Have for Digital Businesses in the Age of Zero Trust.” Forescout Whitepaper, 2021. Accessed Nov. 2022.
    Eaves, Johnothan. “Segmentation Strategy - An ISE Prescriptive Guide.” Cisco Community,
    26 Oct. 2020. Accessed Nov. 2022.
    Kambic, Dan, and Jason Fricke. “Network Segmentation: Concepts and Practices.” Carnegie Mellon University SEI Blog, 19 Oct. 2020. Accessed Nov. 2022.
    Kang, Myong H., et al. “A Network Pump.” IEEE Transactions on Software Engineering, vol. 22 no. 5, May 1996.
    Kipling, Rudyard. “The Ballad of East and West.” Ballads and Barrack-Room Ballads, 1892.
    Mintzberg, Henry. “Everyone is against micro managing but macro managing means you're working at the big picture but don't know the details.” AZ Quotes, n.d.
    Murphy, Greg. “A Reimagined Purdue Model For Industrial Security Is Possible.” Forbes Magazine, 18 Jan. 2022. Accessed Oct. 2022.
    Patton, George S. “Never tell people how to do things. Tell them what to do and they will surprise you with their ingenuity.” BrainyQuote, n.d.
    Ponemon, Larry. “We discovered in our research […].” SecureWorld Boston, n.d.
    Roosevelt, Theodore. “Do what you can, with what you've got, where you are.” Theodore Roosevelt Center, n.d.
    Sahoo, Narendra. “How Does Implementing Network Segmentation Benefit Businesses?” Vista Infosec Blog. April 2021. Accessed Nov. 2022.
    “Security Outcomes Report Volume 3.” Cisco Secure, Dec 2022.
    Shedd, John A. “A ship in harbor is safe, but that is not what ships are built for.” Salt from My Attic, 1928, via Quote Investigator, 9 Dec. 2023.
    Singleton, Camille, et al. “X-Force Threat Intelligence Index 2022” IBM, 17 Feb. 2022.
    Accessed Nov. 2022.
    Stone, Mark. “What is network segmentation? NS best practices, requirements explained.” AT&T Cyber Security, March 2021. Accessed Nov. 2022.
    “The State of Breach and Attack Simulation and the Need for Continuous Security Validation: A Study of US and UK Organizations.” Ponemon Institute, Nov. 2020. Accessed Nov. 2022.
    Thoreau, Henry David. “It’s not what you look at that matters, it’s what you see.” BrainyQuote, n.d.
    Ulanoff, Lance. “Elon Musk: Secrets of a Highly Effective Entrepreneur.” Mashable, 13 April 2012.
    “What Is Microsegmenation?” Palo Alto, Accessed Nov. 2022.
    “What is Network Segmentation? Introduction to Network Segmentation.” Sunny Valley Networks, n.d.

    In Case Of Emergency...

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    1. Get people to safety efficiently by following the floor warden's information and get out if needed
      If there are no floor wardens, YOU take the initiative and alert people. Vacate the premises if you suspect danger.
      Err on the side of caution. Nobody ever got fired over keeping people safe.
    2. Get people to safety (yes! double check this)
    3. Check what is happening
    4. Stop the bleeding
    5. Check what you broke while stopping the bleeding
    6. Check if you need to go into DR mode
    7. Go into DR mode if that is the fastest way to restore the service
    8. Only now start to look deeper

    Notice what is missing in this list?

    • WHY did this happen?
    • WHO did what

    During the first reactions to an event, stick to the facts of what is happening and the symptoms. If the symptoms are bad, attend to people first, no matter the financial losses occurring.
    Remember that financial losses are typically insured. Human life is not. Only loss of income and ability to pay is insured! Not the person's life.

    The WHY, HOW, WHO and other root cause questions are asked in the aftermath of the incident and after you have stabilized the situation.
    In ITIL terms, those are Problem Management and Root Cause Analysis stage questions.

     

     

     

    Management, incident, reaction, emergency

    Bring Visibility to Your Day-to-Day Projects

    • Buy Link or Shortcode: {j2store}444|cart{/j2store}
    • member rating overall impact: 9.8/10 Overall Impact
    • member rating average dollars saved: $9,649 Average $ Saved
    • member rating average days saved: 24 Average Days Saved
    • Parent Category Name: Portfolio Management
    • Parent Category Link: /portfolio-management
    • As an IT leader, you are responsible for getting new things done while keeping the old things running. These “new things” can come in many forms, e.g. service requests, incidents, and officially sanctioned PMO projects, as well as a category of “unofficial” projects that have been initiated through other channels.
    • These unofficial projects get called many things by different organizations (e.g. level 0 projects,BAU projects, non-PMO projects, day-to-day projects), but they all have the similar characteristics: they are smaller and less complex than larger projects or officially sanctioned projects; they are larger and more risky than operational tasks or incidents; and they are focused on the needs of a specific functional unit and tend to stay within those units to get done.
    • Because these day-to-day projects are small, emergent, team-specific, operationally vital, yet generally perceived as being strategically unimportant, top-level leadership has a limited understanding of them when they are approving and prioritizing major projects. As a result, they approve projects with no insight into how your team’s capacity is already stretched thin by existing demands.

    Our Advice

    Critical Insight

    • Senior leadership cannot contrast the priority of things that are undocumented. As an IT leader, you need to ensure day-to-day projects receive the appropriate amount of documentation without drowning your team in a process that the types of project don’t warrant.
    • Don’t bleed your project capacity dry by leaving the back door open. When executive oversight took over the strategic portfolio, we assumed they’d resource those projects as a priority. Instead, they focused on “alignment,” “strategic vision,” and “go to market” while failing to secure and defend the resource capacity needed. To focus on the big stuff, you need to sweat the small stuff.

    Impact and Result

    • Develop a method to consistently identify and triage day-to-day projects across functional teams in a standard and repeatable way.
    • Establish a way to balance and prioritize the operational necessity of day-to-day projects against the strategic value of major projects.
    • Build a repeatable process to document and report where the time goes across all given pockets of demand your team faces.

    Bring Visibility to Your Day-to-Day Projects Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should put more portfolio management structure around your day-to-day projects, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Uncover your organization’s hidden pockets of day-to-day projects

    Define an organizational standard for identifying day-to-day projects and triaging them in relation to other categories of projects.

    • Bring Visibility to Your Day-to-Day Projects – Phase 1: Uncover Your Organization’s Hidden Pockets of Day-to-Day Projects
    • Day-to-Day Project Definition Tool
    • Day-to-Day Project Supply/Demand Calculator

    2. Establish ongoing day-to-day project visibility

    Build a process for maintaining reliable day-to-day project supply and demand data.

    • Bring Visibility to Your Day-to-Day Projects – Phase 2: Establish Ongoing Day-to-Day Project Visibility
    • Day-to-Day Project Process Document
    • Day-to-Day Project Intake and Prioritization Tool
    [infographic]

    Workshop: Bring Visibility to Your Day-to-Day Projects

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Analyze the Current State of Day-to-Day Projects

    The Purpose

    Assess the current state of project portfolio management and establish a realistic target state for the management of day-to-day projects.

    Key Benefits Achieved

    Realistic and well-informed workshop goals.

    Activities

    1.1 Begin with introductions and workshop expectations activity.

    1.2 Perform PPM SWOT analysis.

    1.3 Assess pain points and analyze root causes.

    Outputs

    Realistic workshop goals and expectations

    PPM SWOT analysis

    Root cause analysis

    2 Establish Portfolio Baselines for Day-to-Day Projects

    The Purpose

    Establish a standard set of baselines for day-to-day projects that will help them to be identified and managed in the same way across different functional teams.

    Key Benefits Achieved

    Standardization of project definitions and project value assessments across different functional teams.

    Activities

    2.1 Formalize the definition of a day-to-day project and establish project levels.

    2.2 Develop a project value scorecard for day-to-day projects.

    2.3 Analyze the capacity footprint of day-to-day projects.

    Outputs

    Project identification matrix

    Project value scorecard

    A capacity overview to inform baselines

    3 Build a Target State Process for Day-to-Day Projects

    The Purpose

    Establish a target state process for tracking and monitoring day-to-day projects at the portfolio level.

    Key Benefits Achieved

    Standardization of how day-to-day projects are managed and reported on across different functional teams.

    Activities

    3.1 Map current state workflows for the intake and resource management practices (small and large projects).

    3.2 Perform a right-wrong-missing-confusing analysis.

    3.3 Draft a target state process for the initiation of day-to-day projects and for capacity planning.

    Outputs

    Current state workflows

    Right-wrong-missing-confusing analysis

    Target state workflows

    4 Prepare to Implement Your New Processes

    The Purpose

    Start to plan the implementation of your new processes for the portfolio management of day-to-day projects.

    Key Benefits Achieved

    An implementation plan, complete with communication plans, timelines, and goals.

    Activities

    4.1 Perform a change impact and stakeholder management analysis.

    4.2 Perform a start-stop-continue activity.

    4.3 Define an implementation roadmap.

    Outputs

    Change impact and stakeholder analyses

    Start-stop-continue retrospective

    Implementation roadmap

    Exploit Disruptive Infrastructure Technology

    • Buy Link or Shortcode: {j2store}298|cart{/j2store}
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    • Parent Category Name: Disruptive & Emerging Technologies
    • Parent Category Link: /disruptive-emerging-technologies
    • New technology can hit like a meteor. Not only disruptive to IT, technology provides opportunities for organization-wide advantage.
    • Your role is endangered. If you don’t prepare for the most disruptive technologies, you could be overshadowed. Don’t let the Chief Marketing Officer (CMO) set the technological innovation agenda
    • Predicting the future isn’t easy. Most IT leaders fail to realize how quickly technology increases in capability. Even for the tech savvy, predicting which specific technologies will become disruptive is difficult.
    • Communication is difficult when the sky is falling. Even forward-looking IT leaders struggle with convincing others to devote time and resources to monitoring technologies with a formal process.

    Our Advice

    Critical Insight

    • Establish the core working group, select a leader, and select a group of visionaries to help brainstorm emerging technologies.
    • Brainstorm about creating a better future, begin brainstorming an initial longlist.
    • Train the group to think like futurists.
    • Evaluate the shortlist.
    • Define your PoC list and schedule.
    • Finalize, present the plan to stakeholders and repeat.

    Impact and Result

    • Create a disruptive technology working group.
    • Produce a longlist of disruptive technologies.
    • Evaluate the longlist to produce a shortlist of disruptive technologies.
    • Develop a plan for a proof-of-concept project for each shortlisted technology.

    Exploit Disruptive Infrastructure Technology Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Exploit Disruptive Infrastructure Technology – A guide to help IT leaders make the most of disruptive impacts.

    As a CIO, there is a need to move beyond day-to-day technology management with an ever-increasing need to forecast technology impacts. Not just from a technical perspective but to map out the technical understandings aligned to potential business impacts and improvements. Technology transformation and innovation is moving more quickly than ever before and as an innovation champion, the CIO or CTO should have foresight in specific technologies with the understanding of how the company could be disrupted in the near future.

    • Exploit Disruptive Infrastructure Technology – Phases 1-3

    2. Disruptive Technology Exploitation Plan Template – A guide to develop the plan for exploiting disruptive technology.

    The Disruptive Technology Exploitation Plan Template acts as an implementation plan for developing a long-term strategy for monitoring and implementing disruptive technologies.

    • Disruptive Technology Exploitation Plan Template

    3. Disruptive Technology Look to the Past Tool – A tool to keep track of the missed technology disruption from previous opportunities.

    The Disruptive Technology Look to the Past Tool will assist you to collect reasonability test notes when evaluating potential disruptive technologies.

    • Disruptive Technology Look to the Past Tool

    4. Disruptive Technology Research Database Tool – A tool to keep track of the research conducted by members of the working group.

    The Disruptive Technology Research Database Tool will help you to keep track of the independent research that is conducted by members of the disruptive technology exploitation working group.

    • Disruptive Technology Research Database Tool

    5. Disruptive Technology Shortlisting Tool

    The Disruptive Technology Shortlisting Tool will help you to codify the results of the disruptive technology working group's longlist winnowing process.

    • Disruptive Technology Shortlisting Tool

    6. Disruptive Technology Value-Readiness and SWOT Analysis Tool – A tool to systematize notional evaluations of the value and readiness of potential disruptive technologies.

    The Disruptive Technology Value Readiness & SWOT Analysis Tool will assist you to systematize notional evaluations of the value and readiness of potential disruptive technologies.

    • Disruptive Technology Value-Readiness and SWOT Analysis Tool

    7. Proof of Concept Template – A handbook to serve as a reference when deciding how to proceed with your proposed solution.

    The Proof of Concept Template will guide you through the creation of a minimum-viable proof-of-concept project.

    • Proof of Concept Template

    8. Disruptive Technology Executive Presentation Template – A template to help you create a brief progress report presentation summarizing your project and program progress.

    The Disruptive Technology Executive Presentation Template will assist you to present an overview of the disruptive technology process, outlining the value to your company.

    • Disruptive Technology Executive Presentation Template

    Infographic

    Workshop: Exploit Disruptive Infrastructure Technology

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Pre-work: Establish the Disruptive Tech Process

    The Purpose

    Discuss the general overview of the disruptive technology exploitation process.

    Develop an initial disruptive technology exploitation plan.

    Key Benefits Achieved

    Stakeholders are on board, the project’s goals are outlined, and the working group is selected.

    Activities

    1.1 Get execs and stakeholders on board.

    1.2 Review the process of analyzing disruptive tech.

    1.3 Select members for the working group.

    1.4 Choose a schedule and time commitment.

    1.5 Select a group of visionaries.

    Outputs

    Initialized disruptive tech exploitation plan

    Meeting agenda, schedule, and participants

    2 Hold the Initial Meeting

    The Purpose

    Understand how disruption will affect the organization, and develop an initial list of technologies to explore.

    Key Benefits Achieved

    Knowledge of how to think like a futurist.

    Understanding of organizational processes vulnerable to disruption.

    Outline of potentially disruptive technologies.

    Activities

    2.1 Start the meeting with introductions.

    2.2 Train the group to think like futurists.

    2.3 Brainstorm about disruptive processes.

    2.4 Brainstorm a longlist.

    2.5 Research and brainstorm separate longlists.

    Outputs

    List of disruptive organizational processes

    Initial longlist of disruptive tech

    3 Create a Longlist and Assess Shortlist

    The Purpose

    Evaluate the specific value of longlisted technologies to the organization.

    Key Benefits Achieved

    Defined list of the disruptive technologies worth escalating to the proof of concept stage.

    Activities

    3.1 Converge the longlists developed by the team.

    3.2 Narrow the longlist to a shortlist.

    3.3 Assess readiness and value.

    3.4 Perform a SWOT analysis.

    Outputs

    Finalized longlist of disruptive tech

    Shortlist of disruptive tech

    Value-readiness analysis

    SWOT analysis

    Candidate(s) for proof of concept charter

    4 Create an Action Plan

    The Purpose

    Understand how the technologies in question will impact the organization.

    Key Benefits Achieved

    Understanding of the specific effects of the new technology on the business processes it is intended to disrupt.

    Business case for the proof-of-concept project.

    Activities

    4.1 Build a problem canvas.

    4.2 Identify affected business units.

    4.3 Outline and map the business processes likely to be disrupted.

    4.4 Map disrupted business processes.

    4.5 Recognize how the new technology will impact business processes.

    4.6 Make the case.

    Outputs

    Problem canvas

    Map of business processes: current state

    Map of disrupted business processes

    Business case for each technology

    Further reading

    Analyst Perspective

    The key is in anticipation.

    “We all encounter unexpected changes and our responses are often determined by how we perceive and understand those changes. We react according to the unexpected occurrence. Business organizations are no different.

    When a company faces a major technology disruption in its markets – one that could fundamentally change the business or impact its processes and technology – the way its management perceive and understand the disruption influences how they describe and plan for it. In other words, the way management sets the context of a disruption – the way they frame it – shapes the strategy they adopt. Technology leaders can vastly influence business strategy by adopting a proactive approach to understanding disruptive and innovative technologies by simply adopting a process to review and evaluate technology impacts to the company’s lines of business.”

    This is a picture of Troy Cheeseman

    Troy Cheeseman
    Practice Lead, Infrastructure & Operations Research
    Info-Tech Research Group

    Executive Summary

    Your Challenge

    • New technology can hit like a meteor. Not only disruptive to IT, technology provides opportunities for organization-wide advantage.
    • Your role is endangered. If you don’t prepare for the most disruptive technologies, you could be overshadowed. Don’t let the chief marketing officer (CMO) set the technological innovation agenda.

    Common Obstacles

    • Predicting the future isn’t easy. Most IT leaders fail to realize how quickly technology increases in capability. Even for the tech savvy, predicting which specific technologies will become disruptive is difficult.
    • Communication is difficult when the sky is falling. Even forward-looking IT leaders struggle with convincing others to devote time and resources to monitoring technologies with a formal process.

    Info-Tech’s Approach

    • Identify, resolve, and evaluate. Use an annual process as described in this blueprint: a formal evaluation of new technology that turns analysis into action.
    • Lead the analysis from IT. Establish a team to carry out the annual process as a cure for the causes of “airline magazine syndrome” and to prevent it from happening in the future.
    • Train your team on the patterns of progress, track technology over time in a central database, and read Info-Tech’s analysis of upcoming technology.
    • Create your KPIs. Establish your success indicators to create measurable value when presenting to your executive.
    • Produce a comprehensive proof-of-concept plan that will allow your company to minimize risk and maximize reward when engaging with new technology.

    Info-Tech Insight

    Proactively monitoring, evaluating, and exploiting disruptive tech isn’t optional.
    This will protect your role, IT’s role, and the future of the organization.

    A diverse working group maximizes the insight brought to bear.
    An IT background is not a prerequisite.

    The best technology is only the best when it brings immediate value.
    Good technology might not be ready; ready technology might not be good.

    Review

    We help IT leaders make the most of disruptive impacts.

    This research is designed for:

    Target Audience: CIO, CTO, Head of Infrastructure

    This research will help you:

    • Develop a process for anticipating, analyzing, and exploiting disruptive technology.
    • Communicate the business case for investing in disruptive technology.
    • Categorize emerging technologies to decide what to do with them.
    • Develop a plan for taking action to exploit the technology that will most affect your organization.

    Problem statement:

    As a CIO, there is a need to move beyond day-to-day technology management with an ever-increasing need to forecast technology impacts. Not just from a technical perspective but to map out the technical understandings aligned to potential business impacts and improvements. Technology transformation and innovation is moving more quickly than ever before and as an innovation champion, the CIO or CTO should have foresight in specific technologies with the understanding of how the company could be disrupted in the near future. Foresight + Current Technology + Business Understanding = Understanding the Business Disruption. This should be a repeatable process, not an exception or reactionary response.

    Insight Summary

    Establish the core working group, select a leader, and select a group of visionaries to help brainstorm emerging technologies.

    The right team matters. A core working group will keep focus through the process and a leader will keep everyone accountable. Visionaries are out-of-the-box thinkers and once they understand how to think like a "futurists," they will drive the longlist and shortlist actions.

    Train the group to think like futurists

    To keep up with exponential technology growth you need to take a multi-threaded approach.

    Brainstorm about creating a better future; begin brainstorming an initial longlist

    Establish the longlist. The longlist helps create a holistic view of most technologies that could impact the business. Assigning values and quadrant scoring will shortlist the options and focus your PoC option.

    Converge everyone’s longlists

    Long to short...that's the short of it. Using SWOT, value readiness, and quadrant mapping review sessions will focus the longlist, creating a shortlist of potential POC candidates to review and consider.

    Evaluate the shortlist

    There is no such thing as a risk-free endeavor. Use a systematic process to ensure that the risks your organization takes have the potential to produce significant rewards.

    Define your PoC list and schedule

    Don’t be afraid to fail! Inevitably, some proof-of-concept projects will not benefit the organization. The projects that are successful will more than cover the costs of the failed projects. Roll out small scale and minimize losses.

    Finalize, present the plan to stakeholders, and repeat!

    Don't forget the C-suite. Effectively communicate and present the working group’s finding with a well-defined and succinct presentation. Start the process again!

    This is a screenshot of the Thought map for Exploit disruptive infrastructure Technology.
    1. Identify
      • Establish the core working group and select a leader; select a group of visionaries
      • Train the group to think like futurists
      • Hold your initial meeting
    2. Resolve
    • Create and winnow a longlist
    • Assess and create the shortlist
  • Evaluate
    • Create process maps
    • Develop proof of concept charter
  • The Key Is in Anticipation!

    Use Info-Tech’s approach for analyzing disruptive technology in your own disruptive tech working group

    Phase 1: Identify Phase 2: Resolve Phase 3: Evaluate

    Phase Steps

    1. Establish the disruptive technology working group
    2. Think like a futurist (Training)
    3. Hold initial meeting or create an agenda for the meeting
    1. Create and winnow a longlist
    2. Assess shortlist
    1. Create process maps
    2. Develop proof of concept charter

    Phase Outcomes

    • Establish a team of subject matter experts that will evaluate new, emerging, and potentially disruptive technologies.
    • Establish a process for including visionaries from outside of the working group who will provide insight and direction.
    • Introduce the core working group members.
    • Gain a better understanding of how technology advances.
    • Brainstorm a list of organizational processes.
    • Brainstorm an initial longlist.
    • Finalized longlist
    • Finalized shortlist
    • Initial analysis of each technology on the shortlist
    • Finalized shortlist
    • Initial analysis of each technology on the shortlist
    • Business process maps before and after disruption
    • Proof of concept charter
    • Key performance indicators
    • Estimation of required resources
    • Executive presentation

    Four key challenges make it essential for you to become a champion for exploiting disruptive technology

    1. New technology can hit like a meteor. It doesn’t only disrupt IT; technology provides opportunities for organization-wide advantage.
    2. Your role is endangered. If you don’t prepare for the most disruptive technologies, you could be overshadowed. Don’t let the CMO rule technological innovation.
    3. Predicting the future isn’t easy. Most IT leaders fail to realize how quickly technology increases in capability. Even for the tech savvy, predicting which specific technologies will become disruptive is difficult.
    4. Communication is difficult when the sky is falling. Even forward-looking IT leaders struggle with convincing others to devote time and resources to monitoring emerging technologies with a formal process.

    “Look, you have never had this amount of opportunity for innovation. Don’t forget to capitalize on it. If you do not capitalize on it, you will go the way of the dinosaur.”
    – Dave Evans, Co-Founder and CTO, Stringify

    Technology can hit like a meteor

    “ By 2025:

    • 38.6 billion smart devices will be collecting, analyzing, and sharing data.
    • The web hosting services market is to reach $77.8 billion in 2025.
    • 70% of all tech spending is expected to go for cloud solutions.
    • There are 1.35 million tech startups.
    • Global AI market is expected to reach $89.8 billion.”

    – Nick Gabov

    IT Disruption

    Technology disrupts IT by:

    • Affecting the infrastructure and applications that IT needs to use internally.
    • Affecting the technology of end users that IT needs to support and deploy, especially for technologies with a consumer focus.
    • Allowing IT to run more efficiently and to increase the efficiency of other business units.
    • Example: The rise of the smartphone required many organizations to rethink endpoint devices.

    Business Disruption

    Technology disrupts the business by:

    • Affecting the viability of the business.
    • Affecting the business’ standing in relation to competitors that better deal with disruptive technology.
    • Affecting efficiency and business strategy. IT should have a role in technology-related business decisions.
    • Example: BlackBerry failed to anticipate the rise of the apps ecosystem. The company struggled as it was unable to react with competitive products.

    Senior IT leaders are expected to predict disruptions to IT and the business, while tending to today’s needs

    You are expected to be both a firefighter and a forecaster

    • Anticipating upcoming disruptions is part of your job, and you will be blamed if you fail to anticipate future business disruptions because you are focusing on the present.
    • However, keeping IT running smoothly is also part of your job, and you will be blamed if today’s IT environment breaks down because you are focusing on the future.

    You’re caught between the present and the future

    • You don’t have a process that anticipates future disruptions but runs alongside and integrates with operations in the present.
    • You can’t do it alone. Tending to both the present and the future will require a team that can help you keep the process running.

    Info-Tech Insight

    Be prepared when disruptions start coming down, even though it isn’t easy. Use this research to reduce the effort to a simple process that can be performed alongside everyday firefighting.

    Make disruptive tech analysis and exploitation part of your innovation agenda

    A scatter plot graph is depicted, plotting IT Innovative Leadership (X axis), and Satisfaction with IT(Y axis). IT innovative leadership explains 75% of variation in satisfaction with IT

    Organizations without high satisfaction with IT innovation leadership are only 20% likely to be highly satisfied with IT

    “You rarely see a real-world correlation of .86!”
    – Mike Battista, Staff Scientist, Cambridge Brain Sciences, PhD in Measurement

    There is a clear relationship between satisfaction with IT and the IT department’s innovation leadership.

    Prevent “airline magazine syndrome” by proactively analyzing disruptive technologies

    “The last thing the CIO needs is an executive saying ‘I don’t what it is or what it does…but I want two of them!”
    – Tim Lalonde

    Airline magazine syndrome happens to IT leaders caught between the business and IT. It usually occurs in this manner:

    1. While on a flight, a senior executive reads about an emerging technology that has exciting implications for the business in an airline magazine.
    2. The executive returns and approaches IT, demanding that action be taken to address the disruptive technology – and that it should have been (ideally) completed already.

    Without a Disruptive Technology Exploitation Plan:

    “I don’t know”

    With a Disruptive Technology Exploitation Plan:

    “Here in IT, we have already considered that technology and decided it was overhyped. Let me show you our analysis and invite you to join our working group.”

    OR

    “We have already considered that technology and have started testing it. Let me show you our testing lab and invite you to join our working group.”

    Info-Tech Insight

    Airline magazine syndrome is a symptom of a wider problem: poor CEO-CIO alignment. Solve this problem with improved communication and documentation. Info-Tech’s disruptive tech iterative process will make airline magazine syndrome a thing of the past!

    IT leaders who do not keep up with disruptive technology will find their roles diminished

    “Today’s CIO dominion is in a decaying orbit with CIOs in existential threat mode.”
    – Ken Magee

    Protect your role within IT

    • IT is threatened by disruptive technology:
      • Trends like cloud services, increased automation, and consumerization reduce the need for IT to be involved in every aspect of deploying and using technology.
      • In the long term, machines will replace even intellectually demanding IT jobs, such as infrastructure admin and high-level planning.
    • Protect your role in IT by:
      • Anticipating new technology that will disrupt the IT department and your place within it.
      • Defining new IT roles and responsibilities that accurately reflect the reality of technology today.
      • Having a process for the above that does not diminish your ability to keep up with everyday operations that remain a priority today.

    Protect your role against other departments

    • Your role in the business is threatened by disruptive technology:
      • The trends that make IT less involved with technology allow other executives – such as the CMO – to make IT investments.
      • As the CMO gains the power and data necessary to embrace new trends, the CIO and IT managers have less pull.
    • Protect your role in the business by:
      • Being the individual to consult about new technology. It isn’t just a power play; IT leaders should be the ones who know technology thoroughly.
      • Becoming an indispensable part of the entire business’ innovation strategy through proposing and executing a process for exploiting disruptive technology.

    IT leaders who do keep up have an opportunity to solidify their roles as experts and aggregators

    “The IT department plays a critical role in [innovation]. What they can do is identify a technology that potentially might introduce improvements to the organization, whether it be through efficiency, or through additional services to constituents.”
    – Michael Maguire, Management Consultant

    The contemporary CIO is a conductor, ensuring that IT works in harmony with the rest of the business.

    The new CIO is a conductor, not a musician. The CIO is taking on the role of a business engineer, working with other executives to enable business innovation.

    The new CIO is an expert and an aggregator. Conductor CIOs increasingly need to keep up on the latest technologies. They will rely on experts in each area and provide strategic synthesis to decide if, and how, developments are relevant in order to tune their IT infrastructure.

    The pace of technological advances makes progress difficult to predict

    “An analysis of the history of technology shows that technological change is exponential, contrary to the common-sense ‘intuitive linear’ view. So we won’t experience 100 years of progress in the 21st century – it will be more like 20,000 years of progress (at today’s rate).”
    – Ray Kurzweil

    Technology advances exponentially. Rather than improving by the same amount of capability each year, it multiplies in capability each year.

    Think like a futurist to anticipate technology before it goes mainstream.

    Exponential growth happens much faster than linear growth, especially when it hits the knee of the curve. Even those who acknowledge exponential growth underestimate how capabilities can improve.

    To predict new advances, turn innovation into a process

    “We spend 70 percent of our time on core search and ads. We spend 20 percent on adjacent businesses, ones related to the core businesses in some interesting way. Examples of that would be Google News, Google Earth, and Google Local. And then 10 percent of our time should be on things that are truly new.”
    – Eric Schmidt, Google

    • Don’t get caught in the trap of refining your core processes to the exclusion of innovation. You should always be looking for new processes to improve, new technology to pilot, and where possible, new businesses to get into.
    • Devote about 10% of your time and resources to exploring new technology: the potential rewards are huge.

    You and your team need to analyze technology every year to predict where it’s going.

    A bar graph is shown which depicts the proportion of technology use from 2018-2022. the included devices are: Tablets; PCs; TVs; Non-smartphones; Smartphones; M2M
    • Foundational technologies, such as computing power, storage, and networks, are improving exponentially.
    • Disruptive technologies are specific manifestations of foundational advancements. Advancements of greater magnitude give rise to more manifestations; therefore, there will be more disruptive technologies every year.
    • There is a lot of noise to cut through. Remember Google Glasses? As technology becomes ubiquitous and consumerization reigns, everybody is a technology expert. How do you decide which technologies to focus on?

    Protect IT and the business from disruption by implementing a simple, repeatable disruptive technology exploitation process

    “One of the most consistent patterns in business is the failure of leading companies to stay at the top of their industries when technologies or markets change […] Managers must beware of ignoring new technologies that can’t initially meet the needs of their mainstream customers.”
    – Joseph L. Bower and Clayton M. Christensen

    Challenge

    Solution

    New technology can hit like a meteor, but it doesn’t have to leave a crater:

    Use the annual process described in this blueprint to create a formal evaluation of new technology that turns analysis into action.

    Predicting the future isn’t easy, but it can be done:

    Lead the analysis from the office of the CIO. Establish a team to carry out the annual process as a cure for airline magazine syndrome.

    Your role is endangered, but you can survive:

    Train your team on the patterns of progress, track technology over time in a central database, and read Info-Tech’s analysis of upcoming technology.

    Communication is difficult when the sky is falling, so have a simple way to get the message across:

    Track metrics that communicate your progress, and summarize the results in a single, easy-to-read exploitation plan.

    Info-Tech Insight

    Use Info-Tech’s tools and templates, along with this storyboard, to walk you through creating and executing an exploitation process in six steps.

    Create measurable value by using Info-Tech’s process for evaluating the disruptive potential of technology

    This image contains a bar graph with the following Title: Which are the primary benefits you've either realized or expect to realize by deploying hyperconverged infrastructure in the near term.

    No business process is perfect.

    • Use Info-Tech’s Proof of Concept Template to create a disruptive technology proof of concept implementation plan.
    • Harness your company’s internal wisdom to systematically vet new technology. Engage only in calculated risk and maximize potential benefit.

    Info-Tech Insight

    Inevitably, some proof of concept projects will not benefit the organization. The projects that are successful will more than cover the costs of the failed projects. Roll out small scale and minimize losses.

    Establish your key performance indicators (KPIs)

    Key performance indicators allow for rigorous analysis, which generates insight into utilization by platform and consumption by business activity.

    • Brainstorm metrics that indicate when process improvement is actually taking place.
    • Have members of the group pitch KPIs; the facilitator should record each suggestion on a whiteboard.
    • Make sure to have everyone justify the inclusion of each metric: how does it relate to the improvement that the proof of concept project is intended to drive? How does it relate to the overall goals of the business?
    • Include a list of KPIs, along with a description and a target (ensuring that it aligns with SMART metrics).
    Key Performance Indicator Description Target Result

    Number of Longlist technologies

    Establish a range of Longlist technologies to evaluate 10-15
    Number of Shortlist technologies Establish a range of Shortlist technologies to evaluate 5-10
    number of "look to the past" likes/dislikes Minimum number of testing characteristics 6
    Number of POCs Total number of POCs Approved 3-5

    Communicate your plan with the Disruptive Technology Exploitation Plan Template

    Use the Disruptive Technology Exploitation Plan Template to summarize everything that the group does. Update the report continuously and use it to show others what is happening in the world of disruptive technology.

    Section Title Description
    1 Rationale and Summary of Exploitation Plan A summary of the current efforts that exist for exploring disruptive technology. A summary of the process for exploiting disruptive technology, the resources required, the team members, meeting schedules, and executive approval.
    2 Longlist of Potentially Disruptive Technologies A summary of the longlist of identified disruptive technologies that could affect the organization, shortened to six or less that have the largest potential impact based on Info-Tech’s Disruptive Technology Shortlisting Tool.
    3 Analysis of Shortlist Individually analyze each technology placed on the shortlist using Info-Tech’s Disruptive Technology Value-Readiness and SWOT Analysis Tool.
    4 Proof of Concept Plan Use the results from Section 3 to establish a plan for moving forward with the technologies on the shortlist. Determine the tasks required to implement the technologies and decide who will complete them and when.
    5 Hand-off Pass the project along to identified stakeholders with significant interest in its success. Continue to track metrics and prepare to repeat the disruptive technology exploitation process annually.

    Whether you need a process for exploiting disruptive technology, or an analysis of current trends, Info-Tech can help

    Two sets of research make up Info-Tech’s disruptive technology coverage:

    This image contains four screenshots from each of the following Info-Tech Blueprints: Exploit disruptive Infrastructure Technology; Infrastructure & operations priorities 2022

    This storyboard, and the associated tools and templates, will walk you through creating a disruptive technology working group of your own.

    Blueprint deliverables

    Each step of this blueprint is accompanied by supporting deliverables to help you accomplish your goals:

    Key deliverable:

    Disruptive Technology Exploitation Plan Template

    The Disruptive Technology Exploitation Plan Template acts as an implementation plan for developing a long-term strategy for monitoring and implementing disruptive technologies.

    Proof of Concept Template

    The Proof of Concept Template will guide you through the creation of a minimum-viable proof-of-concept project.

    Executive Presentation

    The Disruptive Technology Executive Presentation Template will assist you to present an overview of the disruptive technology process, outlining the value to your company.

    Disruptive Technology Value Readiness & SWOT Analysis Tool

    The Disruptive Technology Value Readiness & SWOT Analysis Tool will assist you to systematize notional evaluations of the value and readiness of potential disruptive technologies.

    Disruptive Technology Research Database Tool

    The Disruptive Technology Research Database Tool will help you to keep track of the independent research that is conducted by members of the disruptive technology exploitation working group.

    Disruptive Technology Shortlisting Tool

    The Disruptive Technology Shortlisting Tool will help you to codify the results of the disruptive technology working group's longlist winnowing process.

    Disruptive Technology Look to the Past Tool

    The Disruptive Technology Look to the Past Tool will assist you to collect reasonability test notes when evaluating potential disruptive technologies.

    Info-Tech offers various levels of support to best suit your needs

    DIY Toolkit

    “Our team has already made this critical project a priority, and we have the time and capability, but some guidance along the way would be helpful.”

    Guided Implementation

    “Our team knows that we need to fix a process, but we need assistance to determine where to focus. Some check-ins along the way would help keep us on track.”

    Workshop

    “We need to hit the ground running and get this project kicked off immediately. Our team has the ability to take this over once we get a framework and strategy in place.”

    Consulting

    “Our team does not have the time or the knowledge to take this project on. We need assistance through the entirety of this project.”

    Diagnostics and consistent frameworks used throughout all four options

    Guided Implementation

    What does a typical GI on this topic look like?

    Phase 1 Phase 2 Phase 3

    Call #1: Explore the need for a disruptive technology working group.

    Call #3: Review the agenda for the initial meeting.

    Call #5: Review how you’re brainstorming and your sources of information.

    Call #7: Review the final shortlist and assessment.

    Call #9: Review the progress of your team.

    Call #2: Review the team name, participants, and timeline.

    Call #4: Assess the results of the initial meeting.

    Call #6: Review the final longlist and begin narrowing it down.

    Call #8: Review the next steps.

    Call #10: Review the communication plan.

    A Guided Implementation (GI) is a series of calls with an Info-Tech analyst to help implement our best practices in your organization.

    A typical GI is 8 to 12 calls over the course of 4 to 6 months.

    Workshop Overview

    Contact your account representative for more information.
    workshops@infotech.com 1-888-670-8889

    Pre-Work Day 1 Day 2 Day 3 Day 4
    Establish the Disruptive Tech Process Hold Your Initial Meeting Create a Longlist and Assess Shortlist Create Process Maps Develop a Proof of Concept Charter

    Activities

    1.1.a Get executives and stakeholders on board.

    1.1.b Review the process of analyzing disruptive tech.

    1.1.c Select members for the working group.

    1.1.d Choose a schedule and time commitment.

    1.1.e Select a group of visionaries.

    1.2.a Start the meeting with introductions.

    1.2.b Train the group to think like futurists.

    1.2.c Brainstorm about disruptable processes.

    1.2.d Brainstorm a longlist.

    1.2.e Research and brainstorm separate longlists.

    2.1.a Converge the longlists developed by the team.

    2.2.b Narrow the longlist to a shortlist.

    2.2.c Assess readiness and value.

    2.2.d Perform a SWOT analysis.

    3.1.a Build a problem canvas.

    3.1.b Identify affected business units.

    3.1.c Outline and map the business processes likely to be disrupted.

    3.1.d Map disrupted business processes.

    3.1.e Recognize how the new technology will impact business processes.

    3.1.f Make the case.

    3.2.a Develop key performance indicators (KPIs).

    3.2.b Identify key success factors.

    3.2.c Outline project scope.

    3.2.d Identify responsible team.

    3.2.e Complete resource estimation.

    Deliverables

    1. Initialized Disruptive Tech Exploitation Plan
    1. List of Disruptable Organizational Processes
    2. Initial Longlist of Disruptive Tech
    1. Finalized Longlist of Disruptive Tech
    2. Shortlist of Disruptive Tech
    3. Value-Readiness Analysis
    4. SWOT Analysis
    5. Candidate(s) for Proof of Concept Charter
    1. Problem Canvas
    2. Map of Business Processes: Current State
    3. Map of Disrupted Business Processes
    4. Business Case for Each Technology
    1. Completed Proof of Concept Charter

    Exploit Disruptive Infrastructure Technology

    Disrupt or be disrupted.

    Identify

    Create your working group.

    PHASE 1

    Use Info-Tech’s approach for analyzing disruptive technology in your own disruptive tech working group

    1. Identify
      1. Establish the core working group and select a leader; select a group of visionaries
      2. Train the group to think like futurists
      3. Hold your initial meeting
    2. Resolve
      1. Create and winnow a longlist
      2. Assess and create the shortlist
    3. Evaluate
      1. Create process maps
      2. Develop proof of concept charter

    The Key Is in Anticipation!

    Phase 1: Identify

    Create your working group.

    Activities:

    Step 1.1: Establish the core working group and select a leader; select a group of visionaries
    Step 1.2: Train the group to think like futurists
    Step 1.3: Hold the initial meeting

    This step involves the following participants:

    IT Infrastructure Manager

    CIO or CTO

    Potential members and visionaries of the working group

    Outcomes of this step:

    • Establish a team of subject matter experts that will evaluate new, emerging, and potentially disruptive technologies.
    • Establish a process for including visionaries from outside of the working group who will provide insight and direction.
    • Introduce the core working group members.
    • Gain a better understanding of how technology advances.
    • Brainstorm a list of organizational processes.
    • Brainstorm an initial longlist.

    Step 1.1

    Establish the core working group and select a leader; select a group of visionaries.

    Activities:

    • Articulate the long- and short-term benefits and costs to the entire organization
    • Gain support by articulating the long- and short-term benefits and costs to the IT department
    • Gain commitment from key stakeholders and executives
    • Help stakeholders understand what goes into formally exploiting disruptive tech by reviewing this process
    • Establish the core working group and select a leader
    • Create a schedule with a time commitment appropriate to your organization’s size; it doesn’t need to take long
    • Select a group of visionaries external to IT to help the working group brainstorm disruptive technologies

    This step involves the following participants:

    • IT Infrastructure Manager
    • CIO or CTO
    • Potential members and visionaries of the working group

    Outcomes of this step

    • Establish a team of subject matter experts that will evaluate new, emerging, and potentially disruptive technologies.
    • Establish a process for including visionaries from outside of the working group that will provide insight and direction.

    1.1.A Articulate the long- and short-term benefits and costs to the entire organization

    A cost/benefit analysis will give stakeholders a picture of how disruptive technology could affect the business. Use the chart as a starting point and customize it based on your organization.

    Disruptive Technology Affects the Organization

    Benefits Costs

    Short Term

    • First-mover advantage from implementing new technology in the business before competitors – and before start-ups.
    • Better brand image as an organization focused on innovation.
    • Increased overall employee satisfaction by implementing new technology that increases employee capabilities or lowers effort.
    • Possibility of increased IT budget for integrating new technology.
    • Potential for employees to reject wide-scale use of unfamiliar technology.
    • Potential for technology to fail in the organization if it is not sufficiently tested.
    • Executive time required for making decisions about technology recommended by the team.

    Long Term

    • Increased internal business efficiencies from the integration of new technology (e.g. energy efficiency, fewer employees needed due to automation).
    • Better services or products for customers, resulting in increased long-term revenue.
    • Lowered costs of services or products and potential to grow market share.
    • Continued relevance of established organizations in a world changed by disruptive technologies.
    • Technology may not reach the capabilities initially expected, requiring waiting for increased value or readiness.
    • Potential for customers to reject new products resulting from technology.
    • Lack of focus on current core capabilities if technology is massively disruptive.

    1.1.B Gain support by articulating the long- and short-term benefits and costs to the IT department

    A cost/benefit analysis will give stakeholders a picture of how disruptive technology could affect the business. Use the chart as a starting point and customize it based on your organization.

    Disruptive Technology Affects IT

    BenefitsCosts

    Short Term

    • Perception of IT as a core component of business practices.
    • Increase IT’s capabilities to better serve employees (e.g. faster network speeds, better uptime, and storage and compute capacity that meet demands).
    • Cost for acquiring or implementing new technology and updating infrastructure to integrate with it.
    • Cost for training IT staff and end users on new IT technology and processes.
    • Minor costs for initial setup of disruptive technology exploitation process and time taken by members.

    Long Term

    • More efficient and powerful IT infrastructure that capitalizes on emerging trends at the right time.
    • Lower help desk load due to self-service and automation technology.
    • Increased satisfaction with IT due to implementation of improved enterprise technology and visible IT influence on improvements.
    • Increased end-user satisfaction with IT due to understanding and support of consumer technology that affects their lives.
    • New technology may result in lower need for specific IT roles. Cultural disruptions due to changing role of IT.
    • Perception of failure if technology is tested and never implemented.
    • Expectation that IT will continue to implement the newest technology available, even when it has been dismissed as not having value.

    1.1.C Gain commitment from key stakeholders and executives

    Gaining approval from executives and key stakeholders is the final obstacle. Ensure that you cover the following items to have the best chance for project approval.

    • Use a sample deck similar to this section for gaining buy-in, ensuring that you add/remove information to make it specific to your organization. Cover this section, including:
      • Who: Who will lead the team and who will be on it (working group)?
      • What: What resources will be required by the team (costs)?
      • Where/When: How often and where will the team meet (meeting schedule)?
      • Why: Why is there a need to exploit disruptive technology (benefits and examples)?
      • How: How is the team going to exploit disruptive technology (the process)?
    • Go through this blueprint prior to presenting the plan to stakeholders so that you have a strong understanding of the details behind each process and tool.
    • Frame the first iteration of the cycle as a pilot program. Use the completed results of the pilot to establish exploiting disruptive technology as a necessary company initiative.

    Insert the resources required by the disruptive tech exploitation team into Section 1.5 of the Disruptive Technology Exploitation Plan Template. Have executives sign-off on the project in Section 1.6.

    Disruption has undermined some of the most successful tech companies

    “The IT department plays a critical role in [innovation]. What they can do is identify a technology that potentially might introduce improvements to the organization, whether it be through efficiency or through additional services to constituents.”
    - Michael Maguire, Management Consultant

    VoIP’s transformative effects

    Disruptive technology:
    Voice over Internet Protocol (VoIP) is a modern means of making phone calls through the internet by sending voice packets using data, as opposed to the traditional circuit transmissions of the PSTN.

    Who won:
    Organizations that realized the cost savings that VoIP provided for businesses with a steady internet connection saved as much as 60% on telephony expenses. Even in the early stages, with a few more limitations, organizations were able to save a significant amount of money and the technology has continued to improve.

    Who lost?
    Telecom-related companies that failed to realize VoIP was a potential threat to their market, and organizations that lacked the ability to explore and implement the disruptive technology early.

    Digital photography — the new norm

    Disruptive technology:
    Digital photography refers to the storing of photographs in a digital format, as opposed to traditional photography, which exposes light to sensitive photographic film.

    Who won:
    Photography companies and new players that exploited the evolution of data storage and applied it to photography succeeded. Those that were able to balance providing traditional photography and exploiting and introducing digital photography, such as Nikon, left competitors behind. Smartphone manufacturers also benefited by integrating digital cameras.

    Who lost?
    Photography companies, such as Kodak, that failed to respond to the digital revolution found themselves outcompeted and insolvent.

    1.1.D Help stakeholders understand what goes into formally exploiting disruptive tech by reviewing this process

    There are five steps to formally exploiting disruptive technology, each with its own individual outputs and tools to take analysis to the next level.

    Step 1.2:
    Hold Initial Meeting

    Output:

    • Initial list of disruptable processes;
    • Initial longlist

    Step 2.1:

    Brainstorm Longlist

    Output:

    • Finalized longlist;
    • Shortlist

    Step 2.2:

    Assess Shortlist

    Output:

    • Final shortlist;
    • SWOT analysis;
    • Tech categorization

    Step 3.1:
    Create Process Maps

    Output:

    • Completed process maps

    Step 3.2:
    Develop a proof of concept charter

    Output:

    • Proof-of-concept template with KPIs

    Info-Tech Insight

    Before going to stakeholders, complete the entire blueprint to better understand the tools and outputs of the process.

    1.1.E Establish the core working group and select a leader

    • Selecting your core membership for the working group is a critical step to the group’s success. Ensure that you satisfy the following criteria:
      • This is a team of subject matter experts. They will be overseeing the learning and piloting of disruptive technologies. Their input will also be valuable for senior executives and for implementing these technologies.
      • Choose members that can take time away from firefighting tasks to dedicate time to meetings.
      • It may be necessary to reach outside of the organization now or in the future for expertise on certain technologies. Use Info-Tech as a source of information.
    Organization Size Working Group Size
    Small 02-Jan
    Medium 05-Mar
    Large 10-May
    • Once the team is established, you must decide who will lead the group. Ensure that you satisfy the following criteria:
      • A leader should be credible, creative, and savvy in both technology and business.
      • The leader should facilitate, acting as both an expert and an aggregator of the information gathered by the team.

    Choose a compelling name

    The working group needs a name. Be sure to select one with a positive connotation within your organization.

    Section 1.3 of the Disruptive Technology Exploitation Plan Template

    1.1.F Create a schedule with a time commitment appropriate to your organization’s size; it doesn’t need to take long

    Time the disruptive technology working group’s meetings to coincide and integrate with your organization’s strategic planning — at least annually.

    Size Meeting Frequency Time per Meeting Example Meeting Activities
    Small Annually One day A one-day meeting to run through phase 2 of the project (SWOT analysis and shortlist analysis).
    Medium Two days A two-day meeting to run through the project. The additional meeting involves phase 3 of this deck, developing a proof-of-concept plan.
    Large Two+ days Two meetings, each two days. Two days to create and winnow the longlist (phase 2), and two further days to develop a proof of concept plan.

    “Regardless of size, it’s incumbent upon every organization to have some familiarity of what’s happening over the next few years, [and to try] to anticipate what some of those trends may be. […] These trends are going to accelerate IT’s importance in terms of driving business strategy.”
    – Vern Brownell, CEO, D-Wave

    Section 1.4 of the Disruptive Technology Exploitation Plan Template

    1.1.G Select a group of visionaries external to IT to help the working group brainstorm disruptive technologies

    Selecting advisors for your group is an ongoing step, and the roster can change.

    Ensure that you satisfy the following criteria:

    • Look beyond IT to select a team representing several business units.
    • Check for self-professed “geeks” and fans of science fiction that may be happy to join.
    • Membership can be a reward for good performance.

    This group does not have to meet as regularly as the core working group. Input from external advisors can occur between meetings. You can also include them on every second or third iteration of the entire process.

    However, the more input you can get into the group, the more innovative it can become.

    “It is … important to develop design fictions based on engagement with directly or indirectly implicated publics and not to be designed by experts alone.”
    – Emmanuel Tsekleves, Senior Lecturer in Design Interactions, University of Lancaster

    Section 1.3 of the Disruptive Technology Exploitation Plan Template

    The following case study illustrates the innovative potential that is created when you include a diverse group of people

    INDUSTRY - Chip Manufacturing
    SOURCE - Clayton Christensen, Intel

    To achieve insight, you need to collaborate with people from outside of your department.

    Challenge

    • Headquartered in California, through the 1990s, Intel was the largest microprocessor chip manufacturer in the world, with revenue of $25 billion in 1997.
    • All was not perfect, however. Intel faced a challenge from Cyrix, a manufacturer of low-end chips. In 18 months, Cyrix’s share of the low-margin entry-level chip manufacturing business mushroomed from 10% to 70%.

    Solution

    • Troubled by the potential for significant disruption of the microprocessor market, Intel brought in external consultants to hold workshops to educate managers about disruptive innovation.
    • Managers would break into groups and discuss ways Intel could facilitate the disruption of its competitors. In one year, Intel hosted 18 workshops, and 2,000 managers went through the process.

    Results

    • Intel launched the Celeron chip to serve the lower end of the PC market and win market share back from Cyrix (which no longer exists as an independent company) and other competitors like AMD.
    • Within one year, Intel had captured 35% of the market.

    “[The models presented in the workshops] gave us a common language and a common way to frame the problem so that we could reach a consensus around a counterintuitive course of action.” – Andy Grove, then-CEO, Intel Corporation

    Phase 1: Identify

    Create your working group.

    Activities:

    Step 1.1: Establish the core working group and select a leader; select a group of visionaries
    Step 1.2: Train the group to think like futurists
    Step 1.3: Hold the initial meeting

    This step involves the following participants:

    • IT Infrastructure Manager
    • CIO or CTO
    • Potential members and visionaries of the working group

    Outcomes of this phase:

    • Establish a team of subject matter experts that will evaluate new, emerging, and potentially disruptive technologies.
    • Establish a process for including visionaries from outside of the working group who will provide insight and direction.
    • Introduce the core working group members.
    • Gain a better understanding of how technology advances.
    • Brainstorm a list of organizational processes.
    • Brainstorm an initial longlist.

    Step 1.2

    Train the group to think like futurists

    Activities:

    1. Look to the past to predict the future:
      • Step 1: Review the technology opportunities you missed
      • Step 2: Review and record what you liked about the tech
      • Step 3: Review and record your dislikes
      • Step 4: Record and test the reasonability
    2. Crash course on futurology principles
    3. Peek into the future

    This step involves the following participants:

    • IT Infrastructure Manager
    • CIO or CTO
    • Core working group members
    • Visionaries

    Outcomes of this step

    • Team members thinking like futurists
    • Better understanding of how technology advances
    • List of past examples and characteristics

    Info-Tech Insight

    Business buy-in is essential. Manage your business partners by providing a summary of the EDIT methodology and process. Validate the process value, which will allow you create a team of IT and business representatives.

    1.2 Train the group to think like futurists

    1 hour

    Ensure the team understands how technology advances and how they can identify patterns in upcoming technologies.

    1. Lead the group through a brainstorming session.
    2. Follow the next phases and steps.
    3. This session should be led by someone who can facilitate a thought-provoking discussion.
    4. This training deck finishes with a video.

    Input

    • Facilitated creativity
    • Training deck [following slides]

    Output

    • Inspiration
    • Anonymous ideas

    Materials

    • Futurist training “steps”
    • Pen and paper

    Participants

    • Core working group
    • Visionaries
    • Facilitator

    1.2.A Look to the past to predict the future

    30 minutes

    Step 1

    Step 2 Step 3 Step 4

    Review what you missed.

    What did you like?

    What did you dislike?

    Test the reasonability.

    Think about a time you missed a technical disruptive opportunity.

    Start with a list of technologies that changed your business and processes.

    Consider those specifically you could have identified with a repeatable process.

    What were the most impactful points about the technology?

    Define a list of “characteristics” you liked.

    Create a shortlist of items.

    Itemize the impact to process, people, and technology.

    Why did you pass on the tech?

    Define a list of “characteristics” you did not like.

    Create a shortlist of items.

    Itemize the impact to process, people, and technology.

    Avoid the “arm chair quarterback” view.

    Refer to the six positive and negative points.

    Check against your data points at the end of each phase.

    Record the list of missed opportunities

    Record 6 characteristics

    Record 6 characteristics

    Completed “Think like a Futurists” tool

    Use the Disruptive Technology Research Look to the Past Tool to record your output.

    Input

    • Facilitated creativity
    • Speaker’s notes

    Output

    • Inspiration
    • Anonymous ideas
    • Recorded missed opportunities
    • Recorded positive points
    • Recorded dislikes
    • Reasonability test list

    Materials

    • Futurist training “steps”
    • Pen and paper
    • “Look to the Past” tool

    Participants

    • Core working group
    • Visionaries
    • Facilitator

    Understand how the difference between linear and exponential growth will completely transform many organizations in the next decade

    “The last ten years have seen exponential growth in research on disruptive technologies and their impact on industries, supply chains, resources, training, education and employment markets … The debate is still open on who will be the winners and losers of future industries, but what is certain is that change has picked up pace and we are now in a new technology revolution whose impact is potentially greater than the industrial revolution.”
    – Gary L. Evans

    Exponential advancement will ensure that life in the next decade will be very different from life today.

    • Linear growth happens one step at a time.
    • The difference between linear and exponential is hard to notice, at first.
    • We are now at the knee of the curve.

    What about email?

    • Consider the amount of email you get daily
    • Double it
    • Triple it

    Exponential growth happens much faster than linear growth, especially when it hits the knee of the curve. Technology grows exponentially, and we are approaching the knee of the curve.

    This graph is adapted from research by Ray Kurzweil.

    Growth: Linear vs. Exponential

    This image contains a graph demonstrating examples of exponential and linear trends.

    1.2.B Crash course on futurology principles

    1 hour

    “An analysis of the history of technology shows that technological change is exponential, contrary to the common-sense ‘intuitive linear’ view. So we won’t experience 100 years of progress in the 21st century — it will be more like 20,000 years of progress (at today’s rate).”
    - Ray Kurzweil

    Review the differences between exponential and linear growth

    The pace of technological advances makes progress difficult to predict.

    Technology advances exponentially. Rather than improving by the same amount of capability each year, it multiplies in capability each year.

    Think like a futurist to anticipate technology before it goes mainstream.

    Exponential growth happens much faster than linear growth, especially when it hits the knee of the curve. Even those who acknowledge exponential growth underestimate how capabilities can improve.

    The following case study illustrates the rise of social media providers

    “There are 7.7 billion people in the world, with at least 3.5 billion of us online. This means social media platforms are used by one in three people in the world and more than two-thirds of all internet users.”
    – Esteban Ortiz-Ospina

    This graph depicts the trend of the number of people using social media platforms between 2005 and 2019

    The following case study illustrates the rapid growth of Machine to Machine (M2M) connections

    A bar graph is shown which depicts the proportion of technology use from 2018-2022. the included devices are: Tablets; PCs; TVs; Non-smartphones; Smartphones; M2M

    Ray Kurzweil’s Law of Accelerating Returns

    “Ray Kurzweil has been described as ‘the restless genius’ by The Wall Street Journal, and ‘the ultimate thinking machine’ by Forbes. He was ranked #8 among entrepreneurs in the United States by Inc Magazine, calling him the ‘rightful heir to Thomas Edison,’ and PBS included Ray as one of 16 ‘revolutionaries who made America,’ along with other inventors of the past two centuries.”
    Source: KurzweilAI.net

    Growth is linear?

    “Information technology is growing exponentially. That’s really my main thesis, and our intuition about the future is not exponential, it’s really linear. People think things will go at the current pace …1, 2, 3, 4, 5, and 30 steps later, you’re at 30.”

    Better IT strategy enables future business innovation

    “The reality of information technology like computers, like biological technologies now, is it goes exponentially … 2, 4, 8, 16. At step 30, you’re at a billion, and this is not an idle speculation about the future.” [emphasis added]

    “When I was a student at MIT, we all shared a computer that cost tens of millions of dollars. This computer [pulling his smartphone out of his pocket] is a million times cheaper, a thousand times more powerful — that’s a billion-fold increase in MIPS per dollar, bits per dollar… and we’ll do it again in 25 years.”
    Source: “IT growth and global change: A conversation with Ray Kurzweil,” McKinsey & Company

    1.2.C Peak into the future

    1 hour

    Leverage industry roundtables and trend reports to understand the art of the possible

    • Uncover important business and industry trends that can inform possibilities for technology disruption.
    • Market research is critical in identifying factors external to your organization and identifying technology innovation that will provide a competitive edge. It’s important to evaluate the impact each trend or opportunity will have in your organization and market.

    Visit Info-Tech’s Trends & Priorities Research Center

    Visit Info-Tech’s Industry Coverage Research to get started.

    Phase 1: Identify

    Create your working group

    Activities:

    Step 1.1: Establish the core working group and select a leader; select a group of visionaries
    Step 1.2: Train the group to think like futurists
    Step 1.3: Hold the initial meeting

    This step involves the following participants:

    • IT Infrastructure Manager
    • CIO or CTO
    • Potential members and visionaries of the working group

    Outcomes of this phase:

    • Establish a team of subject matter experts that will evaluate new, emerging, and potentially disruptive technologies.
    • Establish a process for including visionaries from outside of the working group who will provide insight and direction.
    • Introduce the core working group members.
    • Gain a better understanding of how technology advances.
    • Brainstorm a list of organizational processes.
    • Brainstorm an initial longlist.

    Info-Tech Insight

    Establish the longlist. The longlist help create a holistic view of most technologies that could impact the business. Assigning values and quadrant scoring will shortlist the options and focus your PoC option.

    Step 1.3

    Hold the initial meeting

    Activities:

    1. Create an agenda for the meeting
    2. Start the kick-off meeting with introductions and a recap
    3. Brainstorm about creating a better future
    4. Begin brainstorming an initial longlist
    5. Have team members develop separate longlists for their next meeting

    This step involves the following participants:

    • IT Infrastructure Manager
    • CIO or CTO
    • Core working group members
    • Visionaries

    Outcomes of this step

    • Introduce the core working group members
    • Gain a better understanding of how technology advances
    • Brainstorm a list of organizational processes
    • Brainstorm an initial longlist

    1.3.A Create an agenda for the meeting

    1 hour

    Kick-off this cycle of the disruptive technology process by welcoming your visionaries and introducing your core working group.

    The purpose of the initial meeting is to brainstorm where new technology will be the most disruptive within the organization. You’ll develop two longlists: one of business processes and one of disruptive technology. These longlists are in addition to the independent research your core working group will perform before Phase 2.

    • Find an outgoing facilitator. Sitting back will let you focus more on ideating, and an engaging presenter will help bring out ideas from your visionaries.
    • The training deck (see step 1.2c) includes presenting a video. We’ve included some of our top choices for you to choose from.
      • Feel free to find your own video or bring in a keynote speaker.
      • The object of the video is to get the group thinking about the future.
      • Customize the training deck as needed.
    • If a cycle has been completed, present your findings and all of the group’s completed deliverables in the first section.
    • This session is the only time you have with your visionaries. Get their ideas on what technologies will be disruptive to start forming a longlist.

    Info-Tech Insight

    The disruptive tech team is prestigious. If your organization is large enough or has the resources, consider having this meeting in an offsite location. This will drive excitement to join the working group if the opportunity arises and incentivize good work.

    Meeting Agenda (Sample)

    Time

    Activity

    8:00am-8:30am Introductions and previous meeting recap
    8:30am-9:30am Training deck
    9:30 AM-10:00am Brainstorming
    10:00am-10:15am Break
    10:15am-10:45am Develop good research techniques
    10:45am-12:00pm Begin compiling your longlist

    Info-Tech Insight

    The disruptive tech team is prestigious. If your organization is large enough or has the resources, consider having this meeting in an offsite location. This will drive excitement to join the working group if the opportunity arises and incentivize good work.

    1.3.B Start the kick-off meeting with introductions and a summary of what work has been done so far

    30 minutes

    1. Start the meeting off with an icebreaker activity. This isn’t an ordinary business meeting – or even group – so we recommend starting off with an activity that will emphasize this unique nature. To get the group in the right mindset, try this activity:
      1. Go around the group and have people present:
      2. Their names and roles
      3. Pose some or all of the following questions/prompts to the group:
        • “Tell me about something you have created.”
        • “Tell me about a time you created a process or program considered risky.”
        • “Tell me about a situation in which you had to come up with several new ideas in a hurry. Were they accepted? Were they successful?”
        • “Tell me about a time you took a risk.”
        • “Tell me about one of your greatest failures and what you learned from it.”
    2. Once everyone has been introduced, present any work that has already been completed.
      1. If you have already completed a cycle, give a summary of each technology that you investigated and the results from any piloting.
      2. If this is the first cycle for the working group, present the information decided in Step 1.1.

    Input

    • Disruptive technology exploitation plan

    Output

    • Networking
    • Brainstorming

    Materials

    • Meeting agenda

    Participants

    • Core working group
    • Visionaries
    • Facilitator

    1.3.C Brainstorm about creating a better future for the company, the stakeholders, and the employees

    30 minutes

    Three sticky notes are depicted, at the top of each note are the following titles: What can we do better; How can we make a better future; How can we continue being successful

    1. Have everyone put up at least two ideas for each chart paper.
    2. Go around the room and discuss their ideas. You may generate some new ideas here.

    These generated ideas are organizational processes that can be improved or disrupted with emerging technologies. This list will be referenced throughout Phases 2 and 3.

    Input

    • Inspiration
    • Anonymous ideas

    Output

    • List of processes

    Materials

    • Chart paper and markers
    • Pen and paper

    Participants

    • Core working group
    • Visionaries

    1.3.D Begin brainstorming a longlist of future technology, and discuss how these technologies will impact the business

    30 minutes

    • Use the Disruptive Technology Research Database Tool to organize technologies and ideas. Longstanding working groups can track technologies here over the course of several years, updating the tool between meetings.
    • Guide the discussion with the following questions, and make sure to focus on the processes generated from Step 1.2.d.

    Focus on

    The Technology

    • What is the technology and what does it do?
    • What processes can it support?

    Experts and Other Organizations

    • What are the vendors saying about the technology?
    • Are similar organizations implementing the technology?

    Your Organization

    • Is the technology ready for wide-scale distribution?
    • Can the technology be tested and implemented now?

    The Technology’s Value

    • Is there any indication of the cost of the technology?
    • How much value will the technology bring?

    Download the Disruptive Technology Database Tool

    Input

    • Inspiration
    • List of processes

    Output

    • Initial longlist

    Materials

    • Chart paper and markers
    • Pen and paper
    • Disruptive Technology Research Database Tool

    Participants

    • Core working group
    • Visionaries

    1.3.E Explore these sources to generate your disruptive technology longlist for the next meeting

    30 Minutes

    There are many sources of information on new and emerging technology. Explore as many sources as you can.

    Science fiction is a valid source of learning. It drives and is influenced by disruptive technology.

    “…the inventor of the first liquid-fuelled rocket … was inspired by H.G. Wells’ science fiction novel War of the Worlds (1898). More recent examples include the 3D gesture-based user interface used by Tom Cruise’s character in Minority Report (2002), which is found today in most touch screens and the motion sensing capability of Microsoft’s Kinect. Similarly, the tablet computer actually first appeared in Stanley Kubrick’s 2001: A Space Odyssey (1968) and the communicator – which we’ve come to refer today as the mobile phone – was first used by Captain Kirk in Star Trek (1966).”
    – Emmanuel Tsekleves, senior lecturer, University of Lancaster

    Right sources: blogs, tech news sites, tech magazines, the tech section of business sites, popular science books about technology, conferences, trade publications, and vendor announcements

    Quantity over quality: early research is not the time to dismiss ideas.

    Discuss with your peers: spark new and innovative ideas

    Insert a brief summary of how independent research is conducted in Section 2.1 of the Disruptive Technology Exploitation Plan Template.

    1.3.E (Cont.) Explore these sources to generate your disruptive technology longlist for the next meeting

    30 Minutes

    There are many sources of information on new and emerging technology. Use this list to kick-start your search.

    Connect with practitioners that are worth their weight in Reddit gold. Check out topic-based LinkedIn groups and subreddits such as r/sysadmin and r/tech. People experienced with technology frequent these groups.

    YouTube is for more than cat videos. Many vendors use YouTube for distributing their previous webinars. There are also videos showcasing various technologies that are uploaded by lecturers, geeks, researchers, and other technology enthusiasts.

    Test your reasonability. Check your “Think Like a Futurist” Tool

    Resolve

    Evaluate Disruptive Technologies

    PHASE 2

    Phase 2: Resolve

    Evaluate disrupted technologies

    Activities:

    Step 2.1: Create and Winnow a Longlist
    Step 2.2: Assess Shortlist

    Info-Tech Insight

    Long to short … that’s the short of it. Using SWOT, value readiness, and quadrant mapping review sessions will focus the longlist, creating a shortlist of potential PoC candidates to review and consider.

    This step involves the following participants:

    • Core working group
    • Infrastructure Management

    Outcomes of this step:

    • Finalized longlist
    • Finalized shortlist
    • Initial analysis of each technology on the shortlist

    Step 2.1

    Create and winnow a longlist

    Activities:

    1. Converge everyone’s longlists
    2. Narrow technologies from the longlist down to a shortlist using Info-Tech’s Disruptive Technology Shortlisting Tool
    3. Use the shortlisting tool to help participants visualize the potential
    4. Input the technologies on your longlist into the Disruptive Technology Shortlisting Tool to produce a shortlist

    This step involves the following participants:

    • Core working group members

    Outcomes of this step:

    • Finalized longlist
    • Finalized shortlist
    • Initial analysis of each technology on the shortlist

    2.1 Organize a meeting with the core working group to combine your longlists and create a shortlist

    1 hour

    Plan enough time to talk about each technology on the list. Each technology was included for a reason.

    • Start with the longlist. Review the longlist compiled at the initial meeting, and then have everyone present the lists that they independently researched.
    • Focus on the company’s context. Make sure that the working group analyzes these disruptive technologies in the context of the organization.
    • Start to compile the shortlist. Begin narrowing down the longlist by excluding technologies that are not relevant.

    Meeting Agenda (Sample)

    TimeActivity
    8:00am-9:30amConverge longlists
    9:30am-10:00amBreak
    10:00am-10:45amDiscuss tech in organizational context
    10:45am-11:15amBegin compiling the shortlist

    Disruptive Technology Exploitation Plan Template

    2.1.A Converge the longlists developed by your team

    90 minutes

    • Start with the longlist developed at the initial meeting. Write this list on the whiteboard.
    • If applicable, have a member present the longlist that was created in the last cycle. Remove technologies that:
      • Are no longer disruptive (e.g. have been implemented or rejected).
      • Have become foundational.
    • Eliminate redundancy: remove items that are very similar.
    • Have members “pitch” items on their lists:
      • Explain why their technologies will be disruptive (2-5 minutes maximum)
      • Add new technologies to the whiteboard
    • Record the following for metrics:
      • Each presented technology
      • Reasons the technology could be disruptive
      • Source of the information
    • Use Info-Tech’s Disruptive Technology Research Database Tool as a starting point.

    Insert the final longlist into Section 2.2 of your Disruptive Technology Exploitation Plan Template.

    Input

    • Longlist developed at first meeting
    • Independent research
    • Previous longlist

    Output

    • Finalized longlist

    Materials

    • Disruptive Technology Research Database Tool
    • Whiteboard and markers
    • Virtual whiteboard

    Participants

    • Core working group

    Review the list of processes that were brainstormed by the visionary group, and ask for input from others

    • IT innovation is most highly valued by the C-suite when it improves business processes, reduces costs, and improves core products and services.
    • By incorporating this insight into your working group’s analysis, you help to attract the attention of senior management and reinforce the group’s necessity.
    • Any input you can get from outside of IT will help your group understand how technology can be disruptive.
      • Visionaries consulted in Phase 1 are a great source for this insight.
    • The list of processes that they helped to brainstorm in Step 1.2 reflects processes that can be impacted by technology.
    • Info-Tech’s research has shown time and again that both CEOs and CIOs want IT to innovate around:
      • Improving business processes
      • Improving core products and services
      • Reducing costs

    Improved business processes

    80%

    Core product and service improvement

    48%

    Reduced costs

    48%

    Increased revenues

    23%

    Penetration into new markets

    21%

    N=364 CXOs & CIOs from the CEO-CIO Alignment Diagnostic Questions were asked on a 7-point scale of 1 = Not at all to 7 = Very strongly. Results are displayed as percentage of respondents selecting 6 or 7.

    Info-Tech Insight

    The disruptive tech team is prestigious. If your organization is large enough or has the resources, consider having this meeting in an offsite location. This will drive excitement to join the working group if the opportunity arises and incentivize good work.

    2.1.B Narrow technologies from the longlist down to a shortlist using Info-Tech’s Disruptive Technology Shortlisting Tool

    90 minutes

    To decide which technology has potential for your organization, have the working group or workshop participants evaluate each technology:

    1. Record each potentially disruptive technology in the longlist on a whiteboard.
    2. Making sure to carefully consider the meaning of the terms, have each member of the group evaluate each technology as “high” or “low” along each of the axes, innovation and transformation, on a piece of paper.
    3. The facilitator collects each piece of paper and inputs the results by technology into the Disruptive Technology Shortlisting Tool.
    Technology Innovation Transformation
    Conversational Commerce High High

    Insert the final shortlist into Section 2.2 of your Disruptive Technology Exploitation Plan Template.

    Input

    • Longlist
    • Futurist brainstorming

    Output

    • Shortlist

    Materials

    • Disruptive Technology Research Database Tool
    • Whiteboard and markers
    • Virtual whiteboard

    Participants

    • Core working group

    Disruptive technologies are innovative and transformational

    Innovation

    Transformation

    • Elements:
      • Creative solution to a problem that is relatively new on the scene.
      • It is different, counterintuitive, or insightful or has any combination of these qualities.
    • Questions to Ask:
      • How new is the technology?
      • How different is the technology?
      • Have you seen anything like it before? Is it counterintuitive?
      • Does it offer an insightful solution to a persistent problem?
    • Example:
      • The sharing economy: Today, simple platforms allow people to share rides and lodgings cheaply and have disrupted traditional services.
    • Elements:
      • Positive change to the business process.
      • Highly impactful: impacts a wide variety of roles in a company in a nontrivial way or impacts a smaller number of roles more significantly.
    • Questions to Ask:
      • Will this technology have a big impact on business operations?
      • Will it add substantial value? Will it change the structure of the company?
      • Will it impact a significant number of employees in the organization?
    • Example:
      • Flash memory improved storage technology incrementally by building on an existing foundation.

    Info-Tech Insight

    Technology can be transformational but not innovative. Not every new technology is disruptive. Even where technology has improved the efficiency of the business, if it does this in an incremental way, it might not be worth exploring using this storyboard.

    2.1.C Use the shortlisting tool to help participants visualize the potential

    1 hour

    Use the Disruptive Technology Shortlisting Tool, tabs 2 and 3.

    Assign quadrants

    • Input group members’ names and the entire longlist (up to 30 technologies) into tab 2 of the Disruptive Technology Shortlisting Tool.
    • On tab 3 of the Disruptive Technology Shortlisting Tool, input the quadrant number that corresponds to the innovation and transformation scores each participant has assigned to each technology.

    Note

    This is an assessment meant to serve as a guide. Use discretion when moving forward with a proof-of-concept project for any potentially disruptive technology.

    Participant Evaluation Quadrant
    High Innovation, High Transformation 1
    High Innovation, Low Transformation 2
    Low Innovation, Low Transformation 3
    Low Innovation, High Transformation 4

    four quadrants are depicted, labeled 1-4. The quadrants are coloured as follows: 1- green; 2- yellow; 3; red; 4; yellow

    2.1.D Use the Disruptive Technology Shortlisting Tool to produce a shortlist

    1 hour

    Use the Disruptive Technology Shortlisting Tool, tabs 3 and 4.

    Use the populated matrix and the discussion list to arrive at a shortlist of four to six potentially disruptive technologies.

    • The tool populates each quadrant based on how many votes it received in the voting exercise.
    • Technologies selected for a particular quadrant by a majority of participants are placed in the quadrant on the graph. Where there was no consensus, the technology is placed in the discussion list.
    • Technologies in the upper right quadrant – high transformation and high innovation – are more likely to be good candidates for a proof-of-concept project. Those in the bottom left are likely to be poor candidates, while those in the remaining quadrants are strong on one of the axes and are unlikely candidates for further systematic evaluation.

    This image contains a screenshot from tab 3 of the Disruptive Technology Shortlisting Tool.

    Input the results of the vote into tab 3 of the Disruptive Technology Shortlisting Tool.

    This image contains a screenshot from tab 4 of the Disruptive Technology Shortlisting Tool.

    View the results on tab 4.

    Phase 2: Resolve

    Evaluate disrupted technologies

    Activities:

    Step 2.1: Create and Winnow a Longlist
    Step 2.2:- Assess Shortlist

    This step involves the following participants:

    • Core working group
    • Infrastructure Management

    Outcomes of this step:

    • Finalized longlist
    • Finalized shortlist
    • Initial analysis of each technology on the shortlist

    Assess Shortlist

    Activities:

    1. Assess the value of each technology to your organization by breaking it down into quality and cost
    2. Investigate the overall readiness of the technologies on the shortlist
    3. Interpret each technology’s value score
    4. Conduct a SWOT analysis for each technology on the shortlist
    5. Use Info-Tech’s disruptive technology shortlist analysis to visualize the tool’s outputs
    6. Select the shortlisted technologies you would like to move forward with

    This step involves the following participants:

    • Core working group members
    • IT Management

    Outcomes of this step:

    • Finalized shortlist
    • Initial analysis of each technology on the shortlist

    2.2 Evaluate technologies based on their value and readiness, and conduct a SWOT analysis for each one

    Use the Disruptive Technology Value-Readiness and SWOT Analysis Tool

    • A technology monitor diagram prioritizes investment in technology by analyzing its readiness and value.
      • Readiness: how close the technology is to being practical and implementable in your industry and organization.
      • Value: how worthwhile the technology is, in terms of its quality and its cost.
    • Value and readiness questionnaires are included in the tool to help determine current and future values for each, and the next four slides explain the ratings further.
    • Categorize technology by its value-readiness score, and evaluate how much potential value each technology has and how soon your company can realize that value.
    • Use a SWOT analysis to qualitatively evaluate the potential that each technology has for your organization in each of the four categories (strengths, weaknesses, opportunities, and threats).

    The technology monitor diagram appears in tab 9 of the Disruptive Technology Value-Readiness and SWOT Analysis Tool

    This image depicts tab 9 of the Disruptive Technology Value-Readiness and SWOT Analysis Tool

    2.2.A Assess the value of each technology to your organization by breaking it down into quality and cost

    1 hour

    Update the Disruptive Technology Value-Readiness and SWOT Analysis Tool, tab 4.

    Populate the chart to produce a score for each technology’s overall value to the company conceptualized as the interaction of quality and cost.

    Overall Value

    Quality Cost

    Each technology, if it has a product associated with it, can be evaluated along eight dimensions of quality. Consider how well the product performs, its features, its reliability, its conformance, its durability, its serviceability, its aesthetics, and its perceived quality.

    IT budgets are broken down into capital and operating expenditures. A technology that requires a significant investment along either of these lines is unlikely to produce a positive return. Also consider how much time it will take to implement and operate each technology.

    The value assessment is part of the Disruptive Technology Value-Readiness and SWOT Analysis Tool

    This image contains a screenshot from tab 4 of the Disruptive Technology Value-Readiness and SWOT Analysis Tool.

    Info-Tech Insight

    Watch your costs: Technology that seems cheap at first can actually be expensive over time. Be sure to account for operational and opportunity costs as well.

    2.2.B Investigate the overall readiness of the technologies on the shortlist

    1 hour

    Update the Disruptive Technology Value-Readiness and SWOT Analysis Tool, tab 4.

    Overall Readiness

    Age

    How much time has the technology had to mature? Older technology is more likely to be ready for adoption.

    Venture Capital

    The amount of venture capital gathered by important firms in the space is an indicator of market faith.

    Market Size

    How big is the market for the technology? It is more difficult to break into a giant market than a niche market.

    Market Players

    Have any established vendors (Microsoft, Facebook, Google, etc.) thrown their weight behind the technology?

    Fragmentation

    A large number of small companies in the space indicates that the market has yet to reach equilibrium.

    The readiness assessment is part of the Disruptive Technology Value-Readiness and SWOT Analysis Tool

    This image contains a screenshot of the Readiness Scoring tab of the Disruptive Technology Value-Readiness and SWOT Analysis Tool.

    Use a variety of sources to populate the chart

    Google is your friend: search each shortlisted technology to find details about its development and important vendors.

    Websites like Crunchbase, VentureBeat, and Mashable are useful sources for information on the companies involved in a space and the amount of money they have each raised.

    2.2.C Interpret each technology’s value score

    1 hour

    Insert the result of the SWOT analysis into tab 7 of Info-Tech’s Disruptive Technology Value-Readiness and SWOT Analysis Tool.

    Visualize the results of the quality-cost analysis

    • Quality and cost are independently significant; it is essential to understand how each technology stacks up on the axes.
    • Use tab 6 of the Disruptive Technology Value-Readiness and SWOT Analysis Tool for an illustration of how quality and cost interact to produce each technology’s final position on the tech monitor graph.
    • Remember: the score is notional and reflects the values that you have assigned. Be sure to treat it accordingly.

    This image contains a screenshot of the Value Analysis tab of the Disruptive Technology Value-Readiness and SWOT Analysis Tool

    Green represents a technology that scores extremely high on one axis or the other, or quite high on both. These technologies are the best candidates for proof-of-concept projects from a value perspective.

    Red represents a technology that has scored very low on both axes. These technologies will be expensive, time consuming, and of poor quality.

    Yellow represents the fuzzy middle ground. These technologies score moderately on both axes. Be especially careful when considering the SWOT analysis of these technologies.

    2.2.D Conduct a SWOT analysis for each technology on the shortlist

    1 hour

    Use tab 6 of the Disruptive Technology Value-Readiness and SWOT Analysis Tool.

    A formal process for analyzing disruptive technology is the only way to ensure that it is taken seriously.

    Write each technology as a heading on a whiteboard. Spend 10-15 minutes on each technology conducting a SWOT analysis together.

    Consider four categories for each technology:

    • Strengths: Current uses of the technology or supporting technology and ways in which it helps your organization.
    • Weaknesses: Current limitations of the technology and challenges or barriers to adopting it in your organization.
    • Opportunities: Potential uses of the technology, especially as it advances or improves.
    • Threats: Potential negative disruptions resulting from the technology, especially as it advances or improves.

    The list of processes generated at the cycle’s initial meeting is a great source for opportunities and threats.

    Disruptive Technology Value-Readiness and SWOT Analysis Tool

    This image contains screenshots of the technology tab of the Disruptive Technology Value-Readiness and SWOT Analysis Tool.

    2.2.E Use Info-Tech’s disruptive technology shortlist analysis to visualize the tool’s outputs

    1 hour

    Disruptive Technology Value-Readiness and SWOT Analysis Tool, tab 9

    The tool’s final tab displays the results of the value-readiness analysis and the SWOT analysis in a single location.

    This image contains a screenshot from tab 9 of the Disruptive Technology Value-Readiness and SWOT Analysis Tool

    Insert the shortlist analysis report into Section 3 of your Disruptive Technology Exploitation Plan Template.

    2.2.F Select the shortlisted technologies you would like to move forward with

    1 hour

    Present your findings to the working group.

    • The Disruptive Technology Value-Readiness and SWOT Analysis Tool aggregates your inputs in an easy-to-read, consistent way.
    • Present the tool’s outputs to members of the core working group.
    • Explain the scoring and present the graphic to the group. Go over each technology’s strengths and weaknesses as well as the opportunities and threats it presents/poses to the organization.
    • Go through the proof-of-concept planning phase before striking any technologies from the list.

    This image contains a screenshot of the disruptive technology shortlist analysis from the Disruptive Technology Value-Readiness and SWOT Analysis Tool

    Info-Tech Insight

    A technology’s exceptional value and immediate usability make it the best. A technology can be promising and compelling, but it is unsuitable unless it can bring immediate and exceptional value to your organization. Don’t get caught up in the hype.

    Evaluate

    Create an Action Plan to Exploit Disruptive Technologies

    PHASE 3

    Phase 3: Evaluate

    Create an Action Plan to Exploit Disruptive Technologies

    Activities:

    Step 3.1: Create Process Maps
    Step 3.2: Develop Proof of Concept Charter

    This step involves the following participants:

    • Core working group
    • Infrastructure Management
    • Working group leader
    • CIO

    Outcomes of this step:

    • Business process maps before and after disruption
    • Proof of concept charter
    • Key performance indicators
    • Estimation of required resources

    Step 3.1

    Create Process Maps

    Activities:

    1. Creating a problem canvas by identifying stakeholders, jobs, pains, and gains
    2. Clarify the problem the proof-of-concept project will solve
    3. Identify jobs and stakeholders
    4. Outline how disruptive technology will solve the problem
    5. Map business processes
    6. Identify affected business units
    7. Outline and map the business processes likely to be disrupted
    8. Recognize how the new technology will impact business processes
    9. Make the case: Outline why the new business process is superior to the old

    This step involves the following participants:

    • Working group leader
    • CIO

    Outcomes of this step:

    • Business process maps before and after disruption

    3.1 Create an action plan to exploit disruptive technologies

    Clarify the problem in order to make the case. Fill in section 1.1 of Info-Tech’s Proof of Concept Template to clearly outline the problem each proof of concept is designed to solve.

    Establish roles and responsibilities. Use section 1.2 of the template to outline the roles and responsibilities that fall to each member of the team. Ensure that clear lines of authority are delineated and that the list of stakeholders is exhaustive: include the executives whose input will be required for project approval, all the way to the technicians on the frontline responsible for implementing it.

    Outline the solution to the problem. Demonstrate how each proof-of-concept project provides a solution to the problem outlined in section 1.1. Be sure to clarify what makes the particular technology under investigation a potential solution and record the results in section 1.3.

    This image contains a screenshot of the Proof of concept project template

    Use the Proof of Concept Project Template to track the information you gather throughout Phase 3.

    3.1.A Creating a problem canvas by identifying stakeholders, jobs, pains, and gains

    2 hours

    Instructions:

    1. On a whiteboard, draw the visual canvas supplied below.
    2. Select your issue area, and list jobs, pains, and gains in the associated sections.
    3. Record the pains, jobs, and gains in sections 1.1-1.3 of the Proof of Concept Template.

    Gains

    1. More revenue

    2. Job security

    3. ……

    Jobs

    1. Moving product

    2. Per sale value

    3. ……

    Pains

    1. Clunky website

    2. Bad site navigation

    3. ……

    Input

    • Inspiration
    • Anonymous ideas

    Output

    • List of processes

    Materials

    • Chart paper and markers
    • Pen and paper

    Participants

    • Core working group
    • Visionaries

    3.1.B Clarify the problem the proof-of-concept project will solve

    2 hours

    What is the problem?

    • Every technology is designed to solve a problem faced by somebody somewhere. For each technology that your team has decided to move forward with, identify and clearly state the problem it would solve.
    • A clear problem statement is a crucial part of a new technology’s business case. It is impossible to earn buy-in from the rest of the organization without demonstrating the necessity of a solution.
    • Perfection is impossible to achieve: during the course of their work, everyone encounters pain points. Identify those pain points to arrive at the problem that needs to be solved.

    Example:

    List of pains addressed by conversational commerce:

    • Search functions can be clunky and unresponsive.
    • Corporate websites can be difficult to navigate.
    • Customers are uncomfortable in unfamiliar internet environments.
    • Customers do not like waiting in a long queue to engage with customer service representatives when they have concerns.

    “If I were given one hour to solve a problem, I would spend 59 minutes defining the problem and one minute resolving it.”
    – Albert Einstein

    Input the results of this exercise into Section 1.1 of the Proof of Concept Template.

    3.1.C Identify jobs and stakeholders

    1 hour

    Jobs

    Job: Anything that the “customer” (the target of the solution) needs to get done but that is complicated by a pain.

    Examples:
    The job of the conversational commerce interface is to make selling products easier for the company.
    From the customer perspective, the job of the conversational interface is to make the act of purchasing a product simpler and easier.

    Stakeholders

    Stakeholder: Anyone who is impacted by the new technology and who will end up using, approving, or implementing it.

    Examples:
    The executive is responsible for changing the company’s direction and approving investment in a new sales platform.
    The IT team is responsible for implementing the new technology.
    Marketing will be responsible for selling the change to customers.
    Customers, the end users, will be the ones using the conversational commerce user interface.

    Input the results of this exercise into Section 1.2 of the Proof of Concept Template.

    Info-Tech Insight

    Process deconstruction reveals strengths and weaknesses. Promising technology should improve stakeholders’ abilities to do jobs.

    3.1.D Outline how disruptive technology will solve the problem

    1 hour

    How will the technology in question make jobs easier?

    • How will the disruptive technology you have elected to move forward with create gains for the organization?
    • First, identify the gains that are supposed to come with the project. Consider the benefits that the various stakeholders expect to derive from the jobs identified.
    • Second, make note of how the technology in question facilitates the gains you have noted. Be sure to articulate the exclusive features of the new technology that make it an improvement over the current state.

    Note: The goal of this exercise is to make the case for a particular technology. Sell it!

    Expected Gain: Increase in sales.

    Conversational Commerce’s Contribution: Customers are more likely to purchase products using interfaces they are comfortable with.

    Expected Gain: Decrease in costs.

    Conversational Commerce’s Contribution: Customers who are satisfied with the conversational interface are less likely to interact with live agents, saving labor costs.

    Input the results of this exercise into Section 1.3 of the Proof of Concept Template.

    3.1.E Map business processes

    1 hour

    Map the specific business processes the new technology will impact.

    • Disruptive technologies will impact a wide variety of business processes.
    • Map business processes to visualize what parts of your organization (departments, silos, divisions) will be impacted by the new technology, should it be adopted after the proof of concept.
    • Identify how the disruption will take place.
    • Demonstrate the value of each technology by including the results of the Disruptive Technology Value-Readiness and SWOT Analysis Tool with your process map.

    This image contains a screenshot of the Proof of concept project template

    Use the Proof of Concept Project Template to track the information you gather throughout Phase 3.

    3.1.F Identify affected business units

    30 minutes per technology

    Disruptive technology will impact business units.

    • Using the stakeholders identified earlier in the project, map each technology to the business units that will be affected.
    • Make your list exhaustive. While some technologies will have a limited impact on the business as a whole, others will have ripple effects throughout the organization.
    • Examine affected units at all scales: How will the technology impact operations at the team level? The department level? The division level?

    “The disruption is not just in the technology. Sometimes a good business model can be the disruptor.”
    – Jason Hong, Associate Professor, Carnegie Mellon

    Example:

    • Customer service teams: Conversational commerce will replace some of the duties of the customer service representative. They will have to reorganize to account for this development.
    • IT department: The IT department will be responsible for building/maintaining the conversational interface (or, more likely, they will be responsible for managing the contract with the vendor).
    • Sales analytics: New data from customers in natural language might provide a unique opportunity for the analytics team to develop new initiatives to drive sales growth.

    Input the results of this exercise into Section 2.1 of the Proof of Concept Template.

    3.1.G Outline and map the business processes likely to be disrupted

    15 minutes per technology

    Leverage the insights of the diverse working group.

    • Processes are designed to transform inputs into outputs. All business activities can be mapped into processes.
    • A process map illustrates the sequence of actions and decisions that transform an input into an output.
    • Effective mapping gives managers an “aerial” view of the company’s processes, making it easier to identify inefficiencies, reduce waste, and ultimately, streamline operations.
    • To identify business processes, have group members familiar with the affected business units identify how jobs are typically accomplished within those units.

    “To truly understand a business process, we need information from both the top-down and bottom-up points of view. Informants higher in the organizational hierarchy with a strategic focus are less likely to know process details or problems. But they might advocate and clearly articulate an end-to-end, customer-oriented philosophy that describes the process in an idealized form. Conversely, the salespeople, customer service representatives, order processors, shipping clerks, and others who actually carry out the processes will be experts about the processes, their associated documents, and problems or exception cases they encounter.”
    – Robert J. Glushko, Professor at UC Berkeley and Tim McGrath, Business Consultant

    Info-Tech Insight

    Opinions gathered from a group that reflect the process in question are far more likely to align with your organization’s reality. If you have any questions about a particular process, do not be afraid to go outside of the working group to ask someone who might know.

    3.1.G Outline and map the business processes likely to be disrupted (continued)

    15 minutes per technology

    Create a simple diagram of identified processes.

    • Use different shapes to identify different points in the process.
    • Rectangles represent actions, diamonds represent decisions.
    • On a whiteboard, map out the actions and decisions that take place to transform an input into an output.
    • Input the result into section 2.2 of the Proof of Concept Template.

    This image contains a screenshot of the Software Service Cross-Function Process tab from Edraw Visualization Solutions.

    Source: Edraw Visualization Solutions

    Example: simplified process map

    1. User: visits company website
    2. User: engages search function or browses links
    3. User: selects and purchases product from a menu
    4. Company: ships product to customer

    3.1.H Recognize how the new technology will impact business processes

    15 minutes per technology

    Using the information gleaned from the previous activities, develop a new process map that takes the new technology into account.

    Identify the new actions or decisions that the new technology will affect.

    User: visits company website; User: engages conversational; commerce platform; User: engages search function or browses links; User: makes a natural language query; User: selects and purchases product from a menu</p data-verified=

    User: selects and purchases product from a menu; Company: ships product to customer; Company: ships product to customer">

    Info-Tech Insight

    It’s ok to fail! The only way to know you’re getting close to the “knee of curve" is from multiple failed PoC tests. The more PoC options you have, the more likely it will be that you will have two to three successful results.

    3.1.I Make the case: Outline why the new business process is superior to the old

    15 minutes per technology

    Articulate the main benefits of the new process.

    • Using the revised process map, make the case for each new action.
    • Questions to consider: How does the new technology relieve end-user/customer pains? How does the new technology contribute to the streamlining of the business process? Who will benefit from the new action? What are the implications of those benefits?
    • Record the results of this exercise in section 2.4 of the Proof of Concept Template.

    This image contains an example of an outline comparing the benefits of new and the old business processes.

    Info-Tech Insight

    If you cannot articulate how a new technology will benefit a business process, reconsider moving forward with the proof-of-concept project.

    Phase 3: Evaluate

    Create an Action Plan to Exploit Disruptive Technologies

    Activities:

    Step 3.1: Create Process Maps
    Step 3.2: Develop Proof of Concept Charter

    Develop Proof of Concept Charter

    This step involves the following participants:

    • Core working group
    • Infrastructure Management
    • Working group leader
    • CIO

    Outcomes of this step:

    • Business process maps before and after disruption
    • Proof of concept charter
    • Key performance indicators
    • Estimation of required resources

    Step 3.2

    Develop Proof of Concept Charter

    Activities:

    1. Use SMART success metrics to define your objectives
    2. Develop key performance indicators (KPIs)
    3. Identify key success factors for the project
    4. Outline the project’s scope
    5. Identify the structure of the team responsible for the proof-of-concept project
    6. Estimate the resources required by the project
    7. Be aware of common IT project concerns
    8. Communicate your working group’s findings and successes to a wide audience
    9. Hand off the completed proof-of-concept project plan
    10. Disruption is constant: Repeat the evaluation process regularly to protect the business

    This step involves the following participants:

    • Working group leader
    • CIO

    Outcomes of this step:

    • Proof of concept charter
    • Key performance indicators
    • Estimation of required resources

    3.2 Develop a proof of concept charter

    Keep your proof of concept on track by defining five key dimensions.

    1. Objective: Giving an overview of the planned proof of concept will help to focus and clarify the rest of this section. What must the proof of concept achieve? Objectives should be: specific, measurable, attainable, relevant, and time bound. Outline and track key performance indicators.
    2. Key Success Factors: These are conditions that will positively impact the proof of concept’s success.
    3. Scope: High-level statement of scope. More specifically, state what is in scope and what is out of scope.
    4. Project Team: Identify the team’s structure, e.g. sponsors, subject-matter experts.
    5. Resource Estimation: Identify what resources (time, materials, space, tools, expertise, etc.) will be needed to build and socialize your prototype. How will they be secured?

    Input the results of this exercise into Section 3.0 of the Proof of Concept Template.

    3.2.A Use SMART success metrics to define your objectives

    Specific

    Measurable

    Actionable

    Realistic

    Time Bound

    Make sure the objective is clear and detailed.

    Objectives are measurable if there are specific metrics assigned to measure success. Metrics should be objective.

    Objectives become actionable when specific initiatives designed to achieve the objective are identified.

    Objectives must be achievable given your current resources or known available resources.

    An objective without a timeline can be put off indefinitely. Furthermore, measuring success is challenging without a timeline.

    Who, what, where, why?

    How will you measure the extent to which the goal is met?

    What is the action-oriented verb?

    Is this within my capabilities?

    By when: deadline, frequency?

    Examples:

    1. Increase in sales by $40,000 per month by the end of next quarter.
    2. Immediate increase in web traffic by 600 unique page views per day.
    3. Number of pilots approved per year.
    4. Number of successfully deployed solutions per year.

    Input the results of this exercise into Section 3.0 of the Proof of Concept Template.

    3.2.B Develop key performance indicators (KPIs)

    30 minutes per technology

    Key performance indicators allow for rigorous analysis, which generates insight into utilization by platform and consumption by business activity.

    • Use the process improvements identified in step 3.1 to brainstorm metrics that indicate when process improvement is actually taking place.
    • Have members of the group pitch KPIs; the facilitator should record each suggestion on a whiteboard.
    • Make sure to have everyone justify the inclusion of each metric: How does it relate to the improvement that the proof of concept project is intended to drive? How does it relate to the overall goals of the business?
    • Include a list of KPIs, along with a description and a target (ensuring that it aligns with SMART metrics) in section 3.1 of the Proof of Concept Template.

    “An estimated 70% of performance measurement systems fail after implementation. Carefully select your KPIs and avoid this trap!”
    Source: Collins et al. 2016

    Key Performance Indicator Description Target

    Result

    Conversion rate What percentage of customers who visit the site/open the conversational interface continue on to make a purchase? 40%
    Average order value

    How much does each customer spend per visit to the website?

    $212
    Repeat customer rate What percentage of customers have made more than one purchase over time? 65%
    Lifetime customer value Over the course of their interaction with the company, what is the typical value each customer brings? $1566

    Input the results of this exercise into Section 3.1 of the Proof of Concept Template.

    3.2.C Identify key success factors for the project

    30 minutes per technology

    Effective project management involves optimizing four key success factors (Clarke, 1999)

    • Communication: Communicate the expected changes to stakeholders, making sure that everyone who needs to know does know. Example: Make sure customer service representatives know their duties will be impacted by the conversational UI well before the proof-of-concept project begins.
    • Clarity: All involved in the project should be apprised of what the project is intended to accomplish and what the project is not intended to accomplish. Example: The conversational commerce project is not intended to be rolled out to the entire customer base all at once; it is not intended to disrupt normal online sales.
    • Compartmentalization: The working group should suggest some ways that the project can be broken down to facilitate its effective implementation. Example: Sales provides details of customers who might be amenable to a trial, IT secures a vendor, customer service writes a script.
    • Flexibility: The working group’s final output should not be treated as gospel. Ensure that the document can be altered to account for unexpected events. Example: The conversational commerce platform might drive sales of a particular product more than others, necessitating adjustments at the warehouse and shipping level.

    Input the results of this exercise into Section 3.0 of the Proof of Concept Template.

    3.2.D Outline the project’s scope

    10 minutes per technology

    Create a high-level outline of the project’s scope.

    • Questions to consider: Broadly speaking, what are the project’s goals? What is the desired future state? Where in the company will the project be rolled out? What are some of the company’s goals that the project is not designed to cover?
    • Be sure to avoid scope creep! Remember: The goal of the proof-of-concept project is to produce a minimum case for viability in a carefully defined area. Reserve a detailed accounting of costs and benefits for the post-proof-of-concept stage.
    • Example: The conversational user interface will only be rolled out in an e-commerce setting. Other business units (HR, for example) are beyond the scope of this particular project.

    “Although scope creep is not the only nemesis a project can have, it does tend to have the farthest reach. Without a properly defined project and/or allowing numerous changes along the way, a project can easily go over budget, miss the deadline, and wreak havoc on project success.”
    – University Alliance, Villanova University

    Input the results of this exercise into Section 3.0 of the Proof of Concept Template.

    3.2.E Identify the structure of the team responsible for the proof-of-concept project

    10 minutes per technology

    Brainstorm who will be involved in project implementation.

    • Refer back to the list of stakeholders identified in 3.1.a. Which stakeholders should be involved in implementing the proof-of-concept plan?
    • What business units do they represent?
    • Who should be accountable for the project? At a high level, sketch the roles of each of the participants. Who will be responsible for doing the work? Who will approve it? Who needs to be informed at every stage? Who are the company’s internal subject matter experts?

    Example

    Name/Title Role
    IT Manager Negotiate the contract for the software with vendor
    CMO Promote the conversational interface to customers

    Input the results of this exercise into Section 3.0 of the Proof of Concept Template.

    3.2.F Estimate the resources required by the project

    10 minutes per technology

    Time and Money

    • Recall: Costs can be operational, capital, or opportunity.
    • Revisit the Disruptive Technology Value-Readiness and SWOT Analysis Tool. Record the capital and operational expenses expected to be associated with each technology, and add detail where possible (use exact figures from particular vendors instead of percentages).
    • Write the names and titles of each expected participant in the project on a whiteboard. Next to each name, write the number of hours they are expected to devote to the project and include a rough estimate of the cost of their participation to the company. Use full-time employee equivalent (FTE measures) as a base.
    • Outline how other necessary resources (space, tools, expertise, etc.) will be secured.

    Example: Conversational Commerce

    • OpEx: $149/month + 2.9¢/transaction* (2,000 estimated transactions)
    • CapEx: $0!
    • IT Manager: 5 hours at $100/hour
    • IT Technician: 40 hours at $45/hour
    • CMO: 1 hour at $300/hour
    • Customer Service Representative: 10 hours at $35/hour
    • *Estimated total cost for a one-month proof-of-concept project: $3,157

    *This number is a sample taken from the vendor Rhombus

    Input the results of this exercise into Section 3.0 of the Proof of Concept Template.

    3.2.G Be aware of common IT project concerns

    Of projects that did not meet business expectations or were cancelled, how significant were the following issues?

    A bar graph is depicted, comparing small, medium, and large businesses for the following datasets: Over budget; Project failed to be delivered on time; Breach of scope; Low quality; Failed to deliver expected benefit or value

    This survey data did not specifically address innovation projects.

    • Disruptive technology projects will be under increased scrutiny in comparison to other projects.
    • Be sure to meet deadlines and stay within budget.
    • Be cognizant that your projects can go out of scope, and there will be projects that may have to be cancelled due to low quality. Remember: Even a failed test is a learning opportunity!

    Info-Tech’s CIO-CEO Alignment Survey, N=225

    Organization size was determined by the number of IT employees within the organization

    Small = 10 or fewer IT staff, medium = 11 to 25 IT staff, and large/enterprise = 26 or greater IT staff

    3.2.H Communicate your working group’s findings and successes to a wide audience

    Advertise the group’s successes and help prevent airline magazine syndrome from occurring.

    • Share your group’s results internally:
      • Run your own analysis by senior management and then share it across the organization.
      • Maintain a list of technologies that the working group has analyzed and solicit feedback from the wider organization.
      • Post summaries of the technologies in a publicly available repository. The C-suite may not read it right away, but it will be easy to provide when they ask.
      • If senior management has declined to proceed with a certain technology, avoid wasting time and resources on it. However, include notes about why the technology was rejected.
    • These postings will also act as an advertisement for the group. Use the garnered interest to attract visionaries for the next cycle.
    • These postings will help to reiterate the innovative value of the IT department and help bring you to the decision-making table.

    “Some CIOs will have to battle the bias that they belong in the back office and shouldn’t be included in product architecture planning. CIOs must ‘sell’ IT’s strength in information architecture.”
    – Chris Curran, Chief Technologist, PwC (Curran, 2014)

    Info-Tech Insight

    Cast a wide net. By sharing your results with as many people as possible within your organization, you’ll not only attract more attention to your working group, but you will also get more feedback and ideas.

    3.2.I Hand off the completed proof-of-concept project plan

    The proof of concept template is filled out – now what?

    • The core working group is responsible for producing a vision of the future and outlining new technology’s disruptive potential. The actual implementation of the proof of concept (purchasing the hardware, negotiating the SLA with the vendor) is beyond the working group’s responsibilities.
    • If the proof of concept goes ahead, the facilitator should block some time to evaluate the completed project against the key performance indicators identified in the initial plan.
    • A cure for airline magazine syndrome: Be prepared when executives ask about new technology. Present them with the results of the shortlist analysis and the proof-of-concept plan. A clear accounting of the value, readiness, strengths, weaknesses, opportunities, and threats posed by each technology, along with its impact on business processes, is an invaluable weapon against poor technology choices.

    Use section 3.2.b to identify the decision-making stakeholder who has the most to gain from a successful proof-of-concept project. Self-interest is a powerful motivator – the project is more likely to succeed in the hands of a passionate champion.

    Info-Tech Insight

    Set a date for the first meeting of the new iteration of the disruptive technology working group before the last meeting is done. Don’t risk pushing it back indefinitely.

    3.2.J Hand off the completed proof-of-concept project plan

    Record the results of the proof of concept. Keep track of what worked and what didn’t.

    Repeat the process regularly.

    • Finalize the proof of concept template, but don’t stop there: Keep your ear to the ground; follow tech developments using the sources identified in step 1.2.
    • Continue expanding the potential longlist with independent research: Be prepared to expand your longlist. Remember, the more technologies you have on the longlist, the more potential airline magazine syndrome cures you have access to.
    • Have the results of the previous session’s proof of concept plan on hand: At the start of each new iteration, conduct a review. What technologies were successful beyond the proof of concept phase? Which parts of the process worked? Which parts did not? How could they be improved?

    Info-Tech Insight

    The key is in anticipation. This is not a one-and-done exercise. Technology innovation operates at a faster pace than ever before, well below the Moores Law "18 month" timeline as an example. Success is in making EDIT a repeatable process.

    Related Info-Tech Research

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    Drive project throughput by throttling resource capacity.

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    Research contributors and experts

    Nitin Babel

    Nitin Babel, Co-Founder, niki.ai

    Nitin Babel, MSc, co-created conversational commerce platform niki.ai in early 2015. Since then, the technology has been featured on the front page of the Economic Times, and has secured the backing of Ratan Tata, former chairman of the Tata Group, one of the largest companies in the world.

    Mark Hubbard

    Mark Hubbard, Senior Vice President, FirstOnSite

    Mark is the SVP for Information Technology in Canada with FirstOnSite, a full service disaster recovery and property restoration company. Mark has over 25 years of technology leadership guiding global organizations through the development of strategic and tactical plans to strengthen their technology platforms and implement business aligned technology strategies.

    Chris Green

    Chris Green, Enterprise Architect, Boston Private
    Chris is an IT architect with over 15 years’ experience designing, building, and implementing solutions. He is a results-driven leader and contributor, skilled in a broad set of methods, tools, and platforms. He is experienced with mobile, web, enterprise application integration, business process, and data design.

    Andrew Kope

    Andrew Kope, Head of Data Analytics
    Big Blue Bubble
    Andrew Kope, MSc, oversees a team that develops and maintains a user acquisition tracking solution and a real-time metrics dashboard. He also provides actionable recommendations to the executive leadership of Big Blue Bubble – one of Canada’s largest independent mobile game development studios.

    Jason Hong

    Jason Hong, Associate Professor, School of Computer Science, Human-Computer Interaction Institute, Carnegie Mellon University

    Jason Hong is a member of the faculty at Carnegie Mellon’s School of Computer Science. His research focus lies at the intersection of human-computer interaction, privacy and security, and systems. He is a New America National Cyber Security Fellow (2015-2017) and is widely published in academic and industry journals.

    Tim Lalonde

    Tim Lalonde, Vice President, Mid-Range

    Tim Lalonde is the VP of Technical Operations at Mid-Range. He works with leading-edge companies to be more competitive and effective in their industries. He specializes in developing business roadmaps leveraging technology that create and support change from within — with a focus on business process re-engineering, architecture and design, business case development and problem-solving. With over 30 years of experience in IT, Tim’s guiding principle remains simple: See a problem, fix a problem.

    Jon Mavor

    Jon Mavor, Co-Founder and CTO, Envelop VR
    Jon Mavor is a programmer and entrepreneur, whose past work includes writing the graphics engine for the PC game Total Annihilation. As Chief Technology Officer of Envelop VR, a virtual reality start-up focused on software for the enterprise, Jon has overseen the launch of Envelop for Windows’s first public beta.

    Dan Pitt

    Dan Pitt, President, Palo Alto Innovation Advisors
    Dan Pitt is a network architect who has extensive experience in both the academy and industry. Over the course of his career, Dan has served as Executive Director of the Open Networking Foundation, Dean of Engineering at Santa Clara University, Vice President of Technology and Academic Partnerships at Nortel, Vice President of the Architecture Lab at Bay Networks, and, currently, as President of Palo Alto Innovation Advisors, where he advises and serves as an executive for technology start-ups in the Palo Alto area and around the world.

    Courtney Smith

    Courtney Smith, Co-Founder, Executive Creative Director
    PureMatter

    Courtney Smith is an accomplished creative strategist, storyteller, writer, and designer. Under her leadership, PureMatter has earned hundreds of creative awards and been featured in the PRINT International Design Annual. Courtney has juried over 30 creative competitions, including Creativity International. She is an invited member of the Academy of Interactive and Visual Arts.

    Emmanuel Tsekleves

    Emmanuel Tsekleves, Senior Lecturer in Design Interactions, University of Lancaster
    Dr. Emmanuel Tsekleves is a senior lecturer and writer based out of the United Kingdom. Emmanuel designs interactions between people, places, and products by forging creative design methods along with digital technology. His design-led research in the areas of health, ageing, well-being, and defence has generated public interest and attracted media attention by the national press, such as the Daily Mail, Daily Mirror, The Times, the Daily Mail, Discovery News, and several other international online media outlets.

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    Improve Your IT Recruitment Process

    • Buy Link or Shortcode: {j2store}578|cart{/j2store}
    • member rating overall impact: N/A
    • member rating average dollars saved: N/A
    • member rating average days saved: N/A
    • Parent Category Name: Attract & Select
    • Parent Category Link: /attract-and-select

    Business and IT leaders aiming to recruit and select the best talent need to:

    • Get involved in the talent acquisition process at key moments.
    • Market their organization to top talent through an authentic employer brand.
    • Create engaging and accurate job ads.
    • Leverage purposeful sourcing for anticipated talent needs.
    • Effectively assess candidates with a strong interview process.
    • Set up new employees for success.

    Our Advice

    Critical Insight

    To create a great candidate experience, IT departments must be involved in the process at key points, recruitment and selection is not a job for HR alone!

    Impact and Result

    • Use this how-to guide to articulate an authentic (employee value proposition) EVP and employer brand.
    • Perform an analysis of current sourcing methods and build an action plan to get IT involved.
    • Create an effective and engaging job ad to insure the right people are applying.
    • Train hiring managers to effectively deliver interviews that correctly assess candidate suitability.
    • Get links to in-depth Info-Tech resources and tools.

    Improve Your IT Recruitment Process Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Improve Your IT Recruitment Process – A guide to help you attract and select the best talent.

    Train your IT department to get involved in the recruitment process to attract and select the best talent.

    • Improve Your IT Recruitment Process Capstone Deck

    2. Improve Your IT Recruitment Process Workbook – A tool to document your action plans.

    Use this tool in conjunction with the Improve you IT Recruitment Process to document your action plans

    • Improve Your IT Recruitment Process Workbook

    3. Interview Guide Template – A template to organize interview questions and their rating scales, take notes during the interview, and ensure all interviews follow a similar structure.

    To get useful information from an interview, the interviewer should be focused on what candidates are saying and how they are saying it, not on what the next question will be, what probes to ask, or how they will score the responses. This Interview Guide Template will help interviewers stay focused and collect good information about candidates.

    • Interview Guide Template

    4. IT Behavioral Interview Question Library – A tool that contains a complete list of sample questions aligned with core, leadership, and IT competencies.

    Hiring managers can choose from a comprehensive collection of core, functional, and leadership competency-based behavioral interview questions.

    • IT Behavioral Interview Question Library

    5. Job Ad Template – A template to allow complete documentation of the characteristics, responsibilities, and requirements for a given job posting in IT.

    Use this template to develop a well-written job posting that will attract the star candidates and, in turn, deflect submission of irrelevant applications by those unqualified.

    • Job Ad Template

    6. Idea Catalog – A tool to evaluate virtual TA solutions.

    The most innovative technology isn’t necessarily the right solution. Review talent acquisition (TA) solutions and evaluate the purpose each option serves in addressing critical challenges and replacing critical in-person activities.

    • Idea Catalog: Adapt the Talent Acquisition Process to a Virtual Environment
    [infographic]

    Workshop: Improve Your IT Recruitment Process

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Employee Value Proposition and Employer Branding

    The Purpose

    Establish the employee value proposition (EVP) and employer brand.

    Key Benefits Achieved

    Have a well-defined EVP that you communicate through your employer brand.

    Activities

    1.1 Gather feedback.

    1.2 Build key messages.

    1.3 Assess employer brand.

    Outputs

    Content and themes surrounding the EVP

    Draft EVP and supporting statements

    A clearer understanding of the current employer brand and how it could be improved

    2 Job Ads and Sourcing

    The Purpose

    Develop job postings and build a strong sourcing program.

    Key Benefits Achieved

    Create the framework for an effective job posting and analyze existing sourcing methods.

    Activities

    2.1 Review and update your job ads.

    2.2 Review the effectiveness of existing sourcing programs.

    2.3 Review job ads and sourcing methods for bias.

    Outputs

    Updated job ad

    Low usage sourcing methods identified for development

    Minimize bias present in ads and sourcing methods

    3 Effective Interviewing

    The Purpose

    Create a high-quality interview process to improve candidate assessment.

    Key Benefits Achieved

    Training on being an effective interviewer.

    Activities

    3.1 Create an ideal candidate scorecard.

    3.2 Map out your interview process.

    3.3 Practice behavioral interviews.

    Outputs

    Ideal candidate persona

    Finalized interview and assessment process

    Practice interviews

    4 Onboarding and Action Plan

    The Purpose

    Drive employee engagement and retention with a robust program that acclimates, guides, and develops new hires.

    Key Benefits Achieved

    Evaluation of current onboarding practice.

    Activities

    4.1 Evaluate and redesign the onboarding program.

    Outputs

    Determine new onboarding activities to fill identified gaps.

    Further reading

    Improve Your IT Recruitment Process

    Train your IT department to get involved in the recruitment process to attract and select the best talent.

    Own the IT recruitment process

    Train your IT department to get involved in the recruitment process to attract and select the best talent.

    Follow this blueprint to:

    • Define and communicate the unique benefits of working for your organization to potential candidates through a strong employer brand.
    • Learn best practices around creating effective job postings.
    • Target your job posting efforts on the areas with the greatest ROI.
    • Create and deliver an effective, seamless, and positive interview and offer process for candidates.
    • Acclimate new hires and set them up for success.

    Get involved at key moments of the candidate experience to have the biggest impact


    Employee Value Proposition (EVP) and Employer Brand



    Job Postings and a Strong Sourcing Program

    Effective Interviewing

    Onboarding: Setting up New Hires For Success

    Awareness Research Application Screening Interview and Assessment Follow Up Onboarding

    RECRUIT QUALITY STAFF

    Hiring talent is critical to organizational success

    Talent is a priority for the entire organization:

    Respondents rated “recruitment” as the top issue facing organizations today (McLean & Company 2022 HR Trends Report).

    37% of IT departments are outsourcing roles to fill internal skill shortages (Info-Tech Talent Trends 2022 Survey).

    Yet bad hires are alarmingly common:

    Hiring is one of the least successful business processes, with three-quarters of managers reporting that they have made a bad hire (Robert Half, 2021).

    48% of survey respondents stated improving the quality of hires was the top recruiting priority for 2021 (Jobvite, 2021).

    Workshop overview

    Prework

    Day 1

    Day 2

    Day 3

    Day 4

    Post work

    Current Process and Job Descriptions Documented

    Establish the Employee Value Proposition (EVP) and Employer Brand

    Develop Job Postings and Build a Strong Sourcing Program

    Effective Interviewing

    Onboarding and Action Planning

    Putting the Action Plan Into Action!

    Activities

    • Recruitment Process Mapped Out and Stakeholders Identified
    • Prepare a JD and JP for Four Priority Jobs
    • Collect Information on Where Your Best Candidates Are Coming From

    1.1 Introduce the Concept of an EVP

    1.2 Brainstorm Unique Benefits of Working at Your Organization

    1.2 Employer Brand Introduction

    2.1 What Makes an Attractive Job Posting

    2.2 Create the Framework for Job Posting

    2.3 Improve the Sourcing Process

    2.4 Review Process for Bias

    3.1 Creating an Interview Process

    3.2 Selecting Interview Questions

    3.3 Avoiding Bias During Interviews

    3.4 Practice Interviews

    4.1 Why Onboarding Matters

    4.2 Acclimatize New Hires and Set Them Up for Success

    4.3 Action Plan

    5.1 Review Outputs and Select Priorities

    5.2 Consult With HR and Senior Management to Get Buy-In

    5.3 Plan to Avoid Relapse Behaviors

    Deliverables

    1. EVP draft completed
    2. Employer brand action plan
    1. Organization-specific job posting framework
    2. Sourcing Plan Template for four priority jobs
    3. Sourcing action plan
    1. Completed Interview Guide Template
    2. Managers practice a panel interview
    1. Onboarding best practices
    2. Action plan

    Enhance Your Recruitment Strategies

    The way you position the organization impacts who is likely to apply to posted positions.

    Develop a strong employee value proposition

    What is an employee value proposition?

    And what are the key components?

    The employee value proposition is your opportunity to showcase the unique benefits and opportunities of working at your organization, allowing you to attract a wider pool of candidates.

    AN EMPLOYEE VALUE PROPOSITION IS:

    AN EMPLOYEE VALUE PROPOSITION IS NOT:

    • An authentic representation of the employee experience
    • Aligned with organizational culture
    • Fundamental to all stages of the employee lifecycle
    • A guide to help investment in programs and policies
    • Short and succinct
    • What the employee can do for you
    • A list of programs and policies
    • An annual project

    THE FOUR KEY COMPONENTS OF AN EMPLOYEE VALUE PROPOSITION

    Rewards

    Organizational Elements

    Working Conditions

    Day-to-Day Job Elements

    • Compensation
    • Health Benefits
    • Retirement Benefits
    • Vacation
    • Culture
    • Customer Focus
    • Organization Potential
    • Department Relationships
    • Senior Management Relationships
    • Work/Life Balance
    • Working Environment
    • Employee Empowerment
    • Development
    • Rewards & Recognition
    • Co-Worker Relationships
    • Manager Relationships

    Creating a compelling EVP that presents a picture of your employee experience, with a focus on diversity, will attract a wide pool of diverse candidates to your team. This can lead to many internal and external benefits for your organization.

    How to collect information on your EVP

    Existing Employee Value Proposition: If your organization or IT department has an existing employee value proposition, rather than starting from scratch, we recommend leveraging that and moving to the testing phase to see if the EVP still resonates with staff and external parties.

    Employee Engagement Results: If your organization does an employee engagement survey, review the results to identify the areas in which the IT organization is performing well. Identify and document any key comment themes in the report around why employees enjoy working for the organization or what makes your IT department a great place to work.

    Social Media Sites. Prepare for the good, the bad, and the ugly. Social media websites like Glassdoor and Indeed make it easier for employees to share their experiences at an organization honestly and candidly. While postings on these sites won’t relate exclusively to the IT department, they do invite participants to identify their department in the organization. You can search these to identify any positive things people are saying about working for the organization and potentially opportunities for improvement (which you can use as a starting point in the retention section of this report).

    1.1 Gather feedback

    1. Download the Improve Your IT Recruitment Workbook.
    2. On tab 1.1, brainstorm the top five things you value most about working at the organization. Ask yourself what would fall in each category and identify any key themes. Be sure to take note of any specific quotes you have.
    3. Brainstorm limitations that the organization currently has in each of those areas.

    Download the Recruitment Workbook

    Input

    Output
    • Employee opinions
    • Employee responses to four EVP components
    • Content for EVP

    Materials

    Participants

    • Recruitment Workbook
    • Diverse employees
    • Different departments
    • Different role levels

    1.2 Build key messages

    1. Go to tab 1.2 in your workbook
    2. Identify themes from activity 1.1 that would be considered current strengths of you organization.
    3. Identify themes from activity 1.2 that are aspirational elements of your organization.
    4. Identify up to four key statements to focus on for the EVP, ensuring that your EVP speaks to at least one of the five categories above.
    5. Integrate these into one overall statement.

    Examples below.

    Input

    Output
    • Feedback from focus groups
    • EVP and supporting statements

    Materials

    Participants

    • Workbook handout
    • Pen and paper for documenting responses
    • IT leadership team

    Sample EVPs

    Shopify

    “We’re Shopify. Our mission is to make commerce better for everyone – but we’re not the workplace for everyone. We thrive on change, operate on trust, and leverage the diverse perspectives of people on our team in everything we do. We solve problems at a rapid pace. In short, we get shit done.”

    Bettercloud

    “At Bettercloud, we have a smart, ambitious team dedicated to delighting our customers. Our culture of ownership and transparency empowers our team to achieve goals they didn’t think possible. For all those on board, it’s going to be a challenging and rewarding journey – and we’re just getting started.”

    Ellevest

    “As a team member at Ellevest, you can expect to make a difference through your work, to have a direct impact on the achievement of a very meaningful mission, to significantly advance your career trajectory, and to have room for fun and fulfillment in your daily life. We know that achieving a mission as critical as ours requires incredible talent and teamwork, and team is the most important thing to us.”

    Sources: Built In, 2021; Workology, 2022

    Ensure your EVP resonates with employees and prospects

    Test your EVP with internal and external audiences.

    INTERNAL TEST REVOLVES AROUND THE 3A’s

    EXTERNAL TEST REVOLVES AROUND THE 3C’s

    ALIGNED: The EVP is in line with the organization’s purpose, vision, values, and processes. Ensure policies and programs are aligned with the organization’s EVP.

    CLEAR: The EVP is straightforward, simple, and easy to understand. Without a clear message in the market, even the best intentioned EVPs can be lost in confusion.

    ACCURATE: The EVP is clear and compelling, supported by proof points. It captures the true employee experience, which matches the organization’s communication and message in the market.

    COMPELLING: The EVP emphasizes the value created for employees and is a strong motivator to join this organization. A strong EVP will be effective in drawing in external candidates. The message will resonate with them and attract them to your organization.

    ASPIRATIONAL: The EVP inspires both individuals and the IT organization as a whole. Identify and invest in the areas that are sure to generate the highest returns for employees.

    COMPREHENSIVE: The EVP provides enough information for the potential employee to understand the true employee experience and to self-assess whether they are a good fit for your organization. If the EVP lacks depth, the potential employee may have a hard time understanding the benefits and rewards of working for your organization.

    Want to learn more?

    Recruit IT Talent

    • Improve candidate experience to hire top IT talent.

    Recruit and Retain More Women in IT

    • Gender diversity is directly correlated to IT performance.

    Recruit and Retain People of Color in IT

    • Good business, not just good philanthropy.

    Enhance Your Recruitment Strategies

    The way you position the organization impacts who is likely to apply to posted positions.

    Market your EVP to potential candidates: Employer Brand

    Employer brand includes how you market the EVP internally and externally – consistency is key

    The employer brand is the perception internal and external stakeholders hold of the organization and exists whether it has been curated or not. Curating the employer brand involves marketing the organization and employee experience. Grounding your employer brand in your EVP enables you to communicate and market an accurate portrayal of your organization and employee experience and make you desirable to both current and potential employees.

    The image contains a picture of several shapes. There is a trapezoid that is labelled EVP, and has a an arrow pointing to the text beside it. There is also an arrowing pointing down from it to another trapezoid that is labelled Employer Brand.

    The unique offering an employer provides to employees in return for their effort, motivating them to join or remain at the organization.

    The perception internal and external stakeholders hold of the organization.

    Alignment between the EVP, employer brand, and corporate brand is the ideal branding package. An in-sync marketing strategy ensures stakeholders perceive and experience the brand the same way, creating brand ambassadors.

    The image contains three circles that are connected. The circles are labelled: EVP, Employer Brand, Corporate Brand.

    Ensure your branding material creates a connection

    How you present your employer brand is just as important as the content. Ideally, you want the viewer to connect with and personalize the material for the message to have staying power. Use Marketing’s expertise to help craft impactful promotional materials to engage and excite the viewer.

    Visuals

    Images are often the first thing viewers notice. Use visuals that connect to your employer brand to engage the viewer’s attention and increase the likelihood that your message will resonate. However, if there are too many visuals this may detract from your content – balance is key!

    Language

    Wordsmithing is often the most difficult aspect of marketing. Your message should be accurate, informative, and engaging. Work with Marketing to ensure your wording is clever and succinct – the more concise, the better.

    Composition

    Integrate visuals and language to complete your marketing package. Ensure that the text and images are balanced to draw in the viewer.

    Case Study: Using culture to drive your talent pool

    This case study is happening in real time. Please check back to learn more as Goddard continues to recruit for the position.

    Recruiting at NASA

    Goddard Space Center is the largest of NASA’s space centers with approximately 11,000 employees. It is currently recruiting for a senior technical role for commercial launches. The position requires consulting and working with external partners and vendors.

    NASA is a highly desirable employer due to its strong culture of inclusivity, belonging, teamwork, learning, and growth. Its culture is anchored by a compelling vision, “For the betterment of Humankind,” and amplified by a strong leadership team that actively lives their mission and vision daily.

    Firsthand lists NASA as #1 on the 50 most prestigious internships for 2022.

    Rural location and no flexible work options add to the complexity of recruiting

    The position is in a rural area of Eastern Shore Virginia with a population of approximately 60,000 people, which translates to a small pool of candidates. Any hire from outside the area will be expected to relocate as the senior technician must be onsite to support launches twice a month. Financial relocation support is not offered and the position is a two-year assignment with the option of extension that could eventually become permanent.

    The image contains a picture of Steve Thornton.

    “Looking for a Talent Unicorn: a qualified, experienced candidate with both leadership skills and deep technical expertise that can grow and learn with emerging technologies.”

    Steve Thornton

    Acting Division Chief, Solutions Division, Goddard Space Flight Center, NASA

    Case Study: Using culture to drive your talent pool

    A good brand overcomes challenges.

    Culture takes the lead in NASA's job postings, which attract a high number of candidates. Postings begin with a link to a short video on working at NASA, its history, and how it lives its vision. The video highlights NASA's diversity of perspectives, career development, and learning opportunities.

    NASA's company brand and employer brand are tightly intertwined, providing a consistent view of the organization.

    The employer vision is presented in the best place to reach NASA's ideal candidate: usajobs.gov, the official website of the United States Government and the “go-to” for government job listings. NASA also extends its postings to other generic job sites as well as LinkedIn and professional associations.

    The image contains a picture of Robert Leahy.

    Interview with Robert Leahy

    Chief Information Officer, Goddard Space Flight Center, NASA

    2.1 Assess your organization’s employer brand

    1. Go to tab 2.1 in the Improve Your IT Recruitment Workbook.
    2. Put yourself in the shoes of someone on the outside looking in. If they were to look up your organization, what impression would they be given about what is like to work there?
    3. Run a Google search on your organization with key words “jobs,” “culture,” and “working environment” to see what a potential candidate would see when they begin researching your organization.
    4. You can use sites like:

    • Glassdoor
    • Indeed company pages
    • LinkedIn company pages
    • Social media
    • Your own website
  • Identify what your organization is doing well and record that under the “Continue” box in your workbook.
  • Record anything your organization should stop doing under the “Stop” box.
  • Brainstorm some ideas that your organization should think about implementing to improve the employer brand under the “Start” Box.
  • Input Output
    • Existing branding material on the internet
    • A clearer understanding of the current employer brand and how it could be improved
    Materials Participants
    • Workbook handout
    • Senior IT Leaders

    Want to learn more?

    Recruit IT Talent

    • Improve candidate experience to hire top IT talent.

    Recruit and Retain More Women in IT

    • Gender diversity is directly correlated to IT performance.

    Recruit and Retain People of Color in IT

    • Good business, not just good philanthropy.

    Enhance Your Recruitment Strategies

    The way you position the organization impacts who is likely to apply to posted positions.

    Create engaging job ads to attract talent to the organization

    We have a job description; can I just post that on Indeed?

    A job description is an internal document that includes sections such as general job information, major responsibilities, key relationships, qualifications, and competencies. It communicates job expectations to incumbents and key job data to HR programs.

    A job ad is an externally facing document that advertises a position with the intent of attracting job applicants. It contains key elements from the job description as well as information on the organization and its EVP.

    Write an Effective Job Ad

    • Ensure that your job ad speaks to the audience you are targeting through the language you use.
      • E.g. If you are hiring for a creative role, use creative language and formatting. If you are writing for students, emphasize growth opportunities.
    • Highlight the organization’s EVP.
    • Paint an accurate picture of key aspects of the role but avoid the nitty gritty as it may overwhelm applicants.
    • Link to your organization’s website and social media platforms so applicants can easily find more information.

    A job description informs a job ad, it doesn’t replace it. Don’t be lulled into using a job description as a posting when there’s a time crunch to fill a position. Refer to job postings as job advertisements to reinforce that their purpose is to attract attention and talent.

    An effective job posting contains the following elements:

    Position Title
    • Clearly defined job titles are important for screening applicants as this is one of the first things the candidate will read.
    • Indicating the earnings range that the position pays cuts out time spent on reviewing candidates who may never accept the position and saves them from applying to a job that doesn’t match what they are looking for.
    Company
    • Provide a brief description of the organization including the products or services it offers, the corporate culture, and any training and career development programs.
    Summary Description
    • Describe briefly why the position exists. In other words, what is the position's primary purpose? The statement should include the overall results the job is intended to produce and some of the key means by which the position achieves these results.
    Responsibilities
    • Use bullet points to list the fundamental accountabilities of the position. Candidates want to know what they will be doing on a day-to-day basis.
    • Begin each responsibility or accountability statement with an action word and follow with a brief phrase to describe what is done to accomplish the function.
    Position Characteristics
    • Give examples of key problems and thinking challenges encountered by the position. Describe the type of analysis or creativity required to resolve these problems.
    • Provide examples of final decision-making authority. The examples should reflect the constraints placed on the position by people, policies, and/or procedures.
    Position Requirements
    • List all formal education and certifications required.
    • List all knowledge and experience required.
    • List all personal attributes required.
    Work Conditions
    • List all work conditions that the employee must accommodate. This could include any sensory, physical, or mental requirements of the position or any special conditions of employment, such as hours.
    Process to Apply
    • Include the methods in which the organization wants to receive applications and contact information of who will receive the applications.

    Bottom Line: A truly successful job posting ferrets out those hidden stars that may be over cautious and filters out hundreds of applications from the woefully under qualified.

    The do’s and don’ts of an inclusive job ad

    DON’T overlook the power of words. Avoid phrases like “strong English language skills” as this may deter non-native English speakers from applying and a “clean-shaven” requirement can exclude candidates whose faith requires them to maintain facial hair.

    DON’T post a long requirements list. A study showed that the average jobseeker spends only 49.7 seconds reviewing a listing before deciding it's not a fit.*

    DON’T present a toxic work culture; phrases such as “work hard, play hard” can put off many candidates and play into the “bro- culture” stereotype in tech.

    Position Title: Senior Lorem Ipsum

    Salary Band: $XXX to $XXX

    Diversity is a core value at ACME Inc. We believe that diversity and inclusion is our strength, and we’re passionate about building an environment where all employees are valued and can perform at their best.

    As a … you will …

    Our ideal candidate ….

    Required Education and Experience

    • Bachelor’s degree in …
    • Minimum five (5) years …

    Required Skills

    Preferred Skills

    At ACME Inc. you will find …

    DO promote pay equity by being up front and honest about salary expectations.

    DO emphasize your organization’s commitment to diversity and an inclusive workplace by adding an equity statement.

    DO limit your requirements to “must haves” or at least showcase them first before the “nice-to-haves.”

    DO involve current employees or members of your employee resource groups when creating job descriptions to ensure that they ask for what you really need.

    DO focus on company values and criteria that are important to the job, not just what’s always been done.

    *Source: Ladders, 2013

    Before posting the job ad complete the DEI job posting validation checklist

    Does the job posting highlight your organization’s EVP

    Does the job posting avoid words that might discourage women, people of color, and other members of underrepresented groups from applying?

    Has the position description been carefully reviewed and revised to reflect current and future expectations for the position, rather than expectations informed by the persons who have previously held the job?

    Has the hiring committee eliminated any unnecessary job skills or requirements (college degree, years or type of previous experience, etc.) that might negatively impact recruitment of underrepresented groups?

    Has the hiring committee posted the job in places (job boards, websites, colleges, etc.) where applicants from underrepresented groups will be able to easily view or access it?

    Have members of the hiring committee attended job fairs or other events hosted by underrepresented groups?

    Has the hiring committee asked current employees from underrepresented groups to spread the word about the position?

    Has the hiring committee worked with the marketing team to ensure that people from diverse groups are featured in the organization’s website, publications, and social media?

    es the job description clearly demonstrate the organization’s and leadership’s commitment to DEI?

    *Source: Recruit and Retain People of Color in IT

    3.1 Review and update your job ads

    1. Download the Job Ad Template.
    2. Look online or ask HR for an example of a current job advertisement you are using.
    • If you don’t have one, you can use a job description as a starting point.
  • Review all the elements of the job ad and make sure they align with the list on the previous slide, adding or changing, as necessary. Your job ad should be no more than two pages long.
  • Using the tools on the previous two slides, review your first draft to ensure the job posting is free of language or elements that will discourage diverse candidates from applying.
  • Review your job advertisement with HR to get feedback or to use as a template going forward.
  • Input Output
    • Existing job ad or job description
    • Updated job ad
    Materials Participants
    • Job ad or job description
    • Job Ad Template
    • Hiring Managers

    Want to learn more?

    Recruit IT Talent

    • Improve candidate experience to hire top IT talent.

    Recruit and Retain More Women in IT

    • Gender diversity is directly correlated to IT performance.

    Recruit and Retain People of Color in IT

    • Good business, not just good philanthropy.

    Enhance Your Recruitment Strategies

    Focus on key programs and tactics to improve the effectiveness of your sourcing approach.

    Get involved with sourcing to get your job ad seen

    To meet growing expectations, organizations need to change the way they source

    Social Media

    Social media has trained candidates to expect:

    • Organizations to stay in touch and keep track of them.
    • A personalized candidate experience.
    • To understand organizational culture and a day in the life.

    While the focus on the candidate experience is important throughout the talent acquisition process, social media, technology, and values have made it a critical component of sourcing.

    Technology

    Candidates expect to be able to access job ads from all platforms.

    • Today, close to 90% of candidates use a mobile platform to job hunt (SmartRecruiters, 2022).
    • However, only 36% of organizations are optimizing their job postings for mobile. (The Undercover Recruiter, 2021)

    Job ads must be clear, concise, and easily viewed on a mobile device.

    Candidate Values

    Job candidate’s values are changing.

    • There is a growing focus on work/life balance, purpose, innovation, and career development. Organizations need to understand candidate values and highlight how the EVP aligns with these interests.

    Authenticity remains important.

    • Clearly and accurately represent your organization and its culture.

    Focus on key programs and tactics to improve the effectiveness of your sourcing approach

    Internal Talent Mobility (ITM) Program

    Social Media Program

    Employee Referral Program

    Alumni Program

    Campus Recruiting Program

    Other Sourcing Tactics

    Take advantage of your current talent with an internal talent mobility program

    What is it?

    Positioning the right talent in the right place, at the right time, for the right reasons, and supporting them appropriately.

    Internal Talent Mobility (ITM) Program

    Social Media Program

    Employee Referral Program

    Alumni Program

    Campus Recruiting Program

    Other Sourcing Tactics

    ITM program benefits:

    1. Retention
    2. Provide opportunities to develop professionally, whether in the current role or through promotions/lateral moves. Keep strong performers and high-potential employees committed to the organization.

    3. Close Skills Gap
    4. Address rapid change, knowledge drain due to retiring Baby Boomers, and frustration associated with time to hire or time to productivity.

    5. Cost/Time Savings
    6. Reduce spend on talent acquisition, severance, time to productivity, and onboarding.

    7. Employee Engagement
    8. Increase motivation and productivity by providing increased growth and development opportunities.

    9. EVP
    10. Align with the organization’s offering and what is important to the employees from a development perspective.

    11. Employee & Leadership Development
    12. Support and develop employees from all levels and job functions.

    Leverage social media to identify and connect with talent

    Internal Talent Mobility (ITM) Program

    Social Media Program

    Employee Referral Program

    Alumni Program

    Campus Recruiting Program

    Other Sourcing Tactics

    What is it? The widely accessible electronic tools that enable anyone to publish and access information, collaborate on common efforts, and build relationships.

    Learning to use social media effectively is key to sourcing the right talent.

    • Today, 92% of organizations leverage social media for talent acquisition.
    • 80% of employers find passive candidates through social media – second only to referrals.
    • 86% percent of job seekers used social media for their most recent job search.
    (Ku, 2021)

    Benefits of social media:

    • Provides access to candidates who may not know the organization.
    • Taps extended networks.
    • Facilitates consistent communication with candidates and talent in pipelines.
    • Personalizes the candidate experience.
    • Provides access to extensive data.

    Challenges of social media:

    With the proliferation of social media and use by most organizations, social media platforms have become overcrowded. As a result:

    • Organizations are directly and very apparently competing for talent with competitors.
    • Users are bombarded with information and are tuning out.

    “It is all about how we can get someone’s attention and get them to respond. People are becoming jaded.”

    – Katrina Collier, Social Recruiting Expert, The Searchologist

    Reap the rewards of an employee referral program

    Internal Talent Mobility (ITM) Program

    Social Media Program

    Employee Referral Program

    Alumni Program

    Campus Recruiting Program

    Other Sourcing Tactics

    What is it? Employees recommend qualified candidates. If the referral is hired, the referring employee typically receives some sort of reward.

    Benefits of an employee referral program:

    1. Lower Recruiting Costs
    2. 55% of organizations report that hiring a referral is less expensive that a non-referred candidate (Clutch, 2020).

    3. Decreased time to fill
    4. The average recruiting lifecycle for an employee referral is 29 days, compared with 55 days for a non referral (Betterup, 2022).

    5. Decreased turnover
    6. 46% percent of employees who were referred stay at their organization for a least one year, compared to 33% of career site hires (Betterup, 2022).

    7. Increased quality of hire
    8. High performers are more likely to refer other high performers to an organization (The University of Chicago Press, 2019).

    Avoid the Like Me Bias: Continually evaluate the diversity of candidates sourced from the employee referral program. Unless your workforce is already diverse, referrals can hinder diversity because employees tend to recommend people like themselves.

    Tap into your network of former employees

    Internal Talent Mobility (ITM) Program

    Social Media Program

    Employee Referral Program

    Alumni Program

    Campus Recruiting Program

    Other Sourcing Tactics

    What is it? An alumni referral program is a formalized way to maintain ongoing relationships with former employees of the organization.

    Successful organizations use an alumni program:

    • 98% of the F500 have some sort of Alumni program (LinkedIn, 2019).

    Benefits of an alumni program:

    1. Branding
    • Alumni are regarded as credible sources of information. They can be a valuable resource for disseminating and promoting the employer brand.
  • Source of talent
    • Boomerang employees are doubly valuable as they understand the organization and also have developed skills and industry experience.
      • Recover some of the cost of turnover and cost per hire with a pool of prequalified candidates who will more quickly reach full productivity.
  • Referral potential
    • Developing a robust alumni network provides access to a larger network through referrals.
    • Alumni already know what is required to be successful in the organization so they can refer more suitable candidates.

    Make use of a campus recruiting program

    Internal Talent Mobility (ITM) Program

    Social Media Program

    Employee Referral Program

    Alumni Program

    Campus Recruiting Program

    Other Sourcing Tactics

    What is it? A formalized means of attracting and hiring individuals who are about to graduate from schools, colleges, or universities.

    Almost 70% of companies are looking to employ new college graduates every year (HR Shelf, 2022).

    Campus recruitment benefits:

    • Increases employer brand awareness among talent entering the workforce.
    • Provides the opportunity to interact with large groups of potential candidates at one time.
    • Presents the opportunity to identify and connect with high-quality talent before they graduate and are actively looking for positions.
    • Offers access to a highly diverse audience.

    Info-Tech Insight

    Target schools that align with your culture and needs. Do not just focus on the most prestigious schools: they are likely more costly, have more intense competition, and may not actually provide the right talent.

    Identify opportunities to integrate non-traditional techniques

    Internal Talent Mobility (ITM) Program

    Social Media Program

    Employee Referral Program

    Alumni Program

    Campus Recruiting Program

    Other Sourcing Tactics

    1. Professional industry associations
    • Tap into candidates who have the necessary competencies.

    5. Not-for-profit intermediaries

    • Partner with not-for-profits to tap into candidates in training or mentorship programs.
    • Example:
      • Year Up (General)
      • Bankwork$ (Banking)
      • Youth Build (Construction)
      • iFoster (Grocery)

    American Expresscreated a boot camp for software engineers in partnership with Year Up and Gateway Community College to increase entry-level IT hires.

    Results:

    • Annually hire 80-100 interns from Year Up.
    • Improved conversion rates: 72% of Year Up interns versus 60% of traditional interns.
    • Increased retention: 44 (Year Up) versus 18 months (traditional).
    (HBR, 2016)

    2. Special interest groups

    • Use for niche role sourcing.
    • Find highly specialized talent.
    • Drive diversity (Women in Project Management).

    6. Gamification

    • Attract curiosity and reaffirm innovation at your organization.
    • Communicate the EVP.
    3. Customers
    • Access those engaged with the organization.
    • Add the employer brand to existing messaging.

    PwC (Hungary) created Multiploy, a two-day game that allows students to virtually experience working in accounting or consulting at the organization.

    Results:

    • 78% of students said they wanted to work for PwC.
    • 92% indicated they had a more positive view of the firm.
    • Increase in the number of job applicants.
    (Zielinski, 2015)

    4. Exit interviews

    • Ask exiting employees “where should we recruit someone to replace you?”
    • Leverage their knowledge to glean insight into where to find talent.

    Partner with other organizational functions to build skills and leverage existing knowledge

    Use knowledge that already exists in the organization to improve talent sourcing capabilities.

    Marketing

    HR

    Marketing knows how to:

    • Build attention-grabbing content.
    • Use social media platforms effectively.
    • Effectively promote a brand.
    • Use creative methods to connect with people.

    HR knows how to:

    • Organize recruitment activities.
    • Identify the capabilities of various technologies available to support sourcing.
    • Solve issues that may arise along the way

    To successfully partner with other departments in your organization:

    • Acknowledge that they are busy. Like IT, they have multiple competing priorities.
    • Present your needs and prioritize them. Create a list of what you are looking for and then be willing to just pick your top need. Work with the other department to decide what needs can and cannot be met.
    • Present the business case. Emphasize how partnering is mutually beneficial. For example, illustrate to Marketing that promoting a strong brand with candidates will improve the organization’s overall reputation because often, candidates are customers.
    • Be reasonable and patient. You are asking for help, so be moderate in your expectations and flexible in working with your partner.

    Info-Tech Insight

    Encourage your team to seek out, and learn from, employees in different divisions. Training sessions with the teams may not always be possible but one-on-one chats can be just as effective and may be better received.

    5.1 Review the effectiveness of existing sourcing programs

    1. As a group review the description of each program as defined on previous slides. Ensure that everyone understands the definitions.
    2. In your workbook, look for the cell Internal Talent Mobility under the title; you will find five rows with the following
    • This program is formally structured and documented.
    • This program is consistently applied across the organization.
    • Talent is sourced this way on an ad hoc basis.
    • Our organization currently does not source talent this way.
    • There are metrics in place to assess the effectiveness of this program.
  • Ask everyone in the group if they agree with the statement for each column; once everyone has had a chance to answer each of the questions, discuss any discrepancies which exist.
  • After coming to a consensus, record the answers.
  • Repeat this process for the other four sourcing programs (social media, employee referral program, alumni network program, and campus recruiting program).
  • InputOutput
    • Existing knowledge on sourcing approach
    • Low usage sourcing methods identified for development
    MaterialsParticipants
    • Workbook
    • Hiring Managers

    Want to learn more?

    Recruit IT Talent

    • Improve candidate experience to hire top IT talent.

    Recruit and Retain More Women in IT

    • Gender diversity is directly correlated to IT performance.

    Recruit and Retain People of Color in IT

    • Good business, not just good philanthropy.

    Enhance Your Recruitment Strategies

    Interviews are the most often used yet poorly executed hiring tool.

    Create a high-quality interview process to improve candidate assessment

    Everyone believes they’re a great interviewer; self-assess your techniques, and “get real” to get better

    If you…

    • Believe everything the candidate says.
    • Ask mostly hypothetical questions: "What would you do in a situation where…"
    • Ask gimmicky questions: "If you were a vegetable, what vegetable would you be?"
    • Ask only traditional interview questions: "What are your top three strengths?”
    • Submit to a first impression bias.
    • Have not defined what you are looking for before the interview.
    • Ignore your gut feeling in an attempt to be objective.
    • Find yourself loving a candidate because they are just like you.
    • Use too few or too many interviewers in the process.
    • Do not ask questions to determine the motivational fit of the candidate.
    • Talk more than the interviewee.
    • Only plan and prepare for the interview immediately before it starts.

    …then stop. Use this research!

    Most interviewers are not effective, resulting in many poor hiring decisions, which is costly and counter-productive

    Most interviewers are not effective…

    • 82% of organizations don’t believe they hire highly talented people (Trost, 2022).
    • Approximately 76% of managers and HR representatives that McLean & Company interviewed agreed that the majority of interviewers are not very effective.
    • 66% of hiring managers come to regret their interview-based hiring decisions (DDI, 2021).

    …because, although everyone knows interviewing is a priority, most don’t make it one.

    • Interviewing is often considered an extra task in addition to an employee’s day-to-day responsibilities, and these other responsibilities take precedence.
    • It takes time to effectively design, prepare for, and conduct an interview.
    • Employees would rather spend this time on tasks they consider to be an immediate priority.

    Even those interviewers who are good at interviewing, may not be good enough.

    • Even a good interviewer can be fooled by a great interviewee.
    • Some interviewees talk the talk, but don’t walk the walk. They have great interviewing abilities but not the skills required to be successful in the specific position for which they are interviewing.
    • Even if the interviewer is well trained and prepared to conduct a strong interview, they can get caught up with an interviewee that seems very impressive on the surface, and end up making a bad hire.

    Preparing the Perfect Interview

    Step 5: Define decision rights

    Establish decision-making authority and veto power to mitigate post-interview conflicts over who has final say over a candidate’s status.

    Follow these steps to create a positive interview experience for all involved.

    Step 1: Define the ideal candidate profile; determine the attributes of the ideal candidate and their relative importance

    Define the attributes of the ideal candidate…

    Ideal candidate = Ability to do the job + Motivation to do the job + Fit

    Competencies

    • Education
    • Credentials
    • Technical skills
    • Career path
    • Salary expectations
    • Passion
    • Potential
    • Personality
    • Managerial style/preference

    Experiences

    • Years of service
    • Specific projects
    • Industry

    Data for these come from:

    • Interviews
    • Personality tests
    • Gut instinct or intuition

    Data for these come from:

    • Resumes
    • Interviews
    • Exercises and tests
    • References

    Caution: Evaluating for “organizational or cultural fit” can lead to interviewers falling into the trap of the “like me” bias, and excluding diverse candidates.

    …then determine the importance of the attributes.

    Non-negotiable = absolutely required for the job!

    Usually attributes that are hard to train, such as writing skills, or expensive to acquire after hire, such as higher education or specific technical skills.

    An Asset

    Usually attributes that can be trained, such as computer skills. It’s a bonus if the new hire has it.

    Nice-to-have

    Attributes that aren’t necessary for the job but beneficial. These could help in breaking final decision ties.

    Deal Breakers: Also discuss and decide on any deal breakers that would automatically exclude a candidate.

    The job description is not enough; meet with stakeholders to define and come to a consensus on the ideal candidate profile

    Definition of the Ideal Candidate

    • The Hiring Manager has a plan for the new hire and knows the criteria that will best fulfill that mandate.
    • The Executive team may have specific directives for what the ideal candidate should look like, depending on the level and critical nature of the position.
    • Industry standards, which are defined by regulatory bodies, are available for some positions. Use these to identify skills and abilities needed for the job.
    • Competitor information such as job descriptions and job reviews could provide useful data about a similar role in other organizations.
    • Exit interviews can offer insight into the most challenging aspects of the job and identify skills or abilities needed for success.
    • Current employees who hold the same or a similar position can explain the nuances of the day-to-day job and what attributes are most needed on the team.

    “The hardest work is accurately defining what kind of person is going to best perform this job. What are their virtues? If you’ve all that defined, the rest is not so tough.”

    – VP, Financial Services

    Use a scorecard to document the ideal candidate profile and help you select a superstar

    1. Download the Workbook and go to tab 6.1.
    2. Document the desired attributes for each category of assessment: Competencies, Experiences, Fit, and Motivation. You can find an Attribute Library on the next tab.
    3. Rank each attribute by level of priority: Required, Asset, or Nice-to-Have.
    4. Identify deal breakers that would automatically disqualify a candidate from moving forward.
    InputOutput
    • Job description
    • Stakeholder input
    • Ideal candidate persona
    MaterialsParticipants
    • Workbook
    • Hiring Managers

    To identify questions for screening interviews, use the Screening Interview Template

    A screening interview conducted by phone should have a set of common questions to identify qualified candidates for in-person interviews.

    The Screening Interview Template will help you develop a screening interview by providing:

    • Common screening questions that can be modified based on organizational needs and interview length.
    • Establishing an interview team.
    • A questionnaire format so that the same questions are asked of all candidates and responses can be recorded.

    Once completed, this template will help you or HR staff conduct candidate screening interviews with ease and consistency. Always do screening interviews over the phone or via video to save time and money.

    Info-Tech Insight

    Determine the goal of the screening interview – do you want to evaluate technical skills, communication skills, attitude, etc.? – and create questions based on this goal. If evaluating technical skill, have someone with technical competency conduct the interview.

    The image contains screenshots of the Screening Interview Template.

    Step 2: Choose interview types and techniques that best assess the ideal candidate attributes listed on the position scorecard

    There is no best interview type or technique for assessing candidates, but there could be a wrong one depending on the organization and job opening.

    • Understanding common interviewing techniques and types will help inform your own interviewing strategy and interview development.
    • Each interview technique and type has its own strengths and weakness and can be better suited for a particular organizational environment, type of job, or characteristic being assessed.
    The image contains a diagram to demonstrate the similarities and differences of Interview Technique and Interview Type. There is a Venn Diagram, the right circle is labelled: Interview Technique, and the right is: Interview Type. There is a double sided arrow below that has the following text: Unstructure, Semi-Structured, and Structured.

    Unstructured: A traditional method of interviewing that involves no constraints on the questions asked, no requirements for standardization, and a subjective assessment of the candidate. This format is the most prone to bias.

    Semi-Structured: A blend of structured and unstructured, where the interviewer will ask a small list of similar questions to all candidates along with some questions pertaining to the resume.

    Structured: An interview consisting of a standardized set of job-relevant questions and a scoring guide. The goal is to reduce interviewer bias and to help make an objective and valid decision about the best candidate.

    No matter which interview types or techniques you use, aim for it to be as structured as possible to increase its validity

    The validity of the interview increases as the degree of interview structure increases.

    Components of a highly structured interview include:

    1. Interview questions are derived from a job analysis (they are job related).
    2. Interview questions are standardized (all applicants are asked the same questions).
    3. Prompting, follow-up questioning, probing, and/or elaboration on questions are limited. Try to identify all prompts, follow-ups, and probes beforehand and include them in the interview guide so that all candidates get the same level of prompting and probing.
    4. Interview questions focus on behaviors or work samples rather than opinions or self-evaluations.
    5. Interviewer access to ancillary information (e.g. resumes, letters of reference, test scores, transcripts) is controlled. Sometimes limiting access to these documents can limit interviewer biases.
    6. Questions from the candidate are not allowed until after the interview. This allows the interviewer to stay on track and not go off the protocol.
    7. Each answer is rated during the interview using a rating scale tailored to the question (this is preferable to rating dimensions at the end of the interview and certainly preferable to just making an overall rating or ranking at the end).
    8. Rating scales are “anchored” with behavioral examples to illustrate scale points (e.g. examples of a “1,” “3,” or “5” answer).
    9. Total interview score is obtained by summing across scores for each of the questions.

    The more of these components your interview has, the more structured it is, and the more valid it will be.

    Step 3: Prepare interview questions to assess the attributes you are looking for in a candidate

    The purpose of interviewing is to assess, not just listen. Questions are what help you do this.

    Preparing questions in advance allows you to:

    • Match each question to a position requirement (included in your scorecard) to ensure that you assess all required attributes. Everything assessed should be job relevant!
    • Determine each question’s weighting, if applicable.
    • Give each candidate a chance to speak to all their job-relevant attributes.
    • Keep records should an unselected candidate decide to contest the decision.

    If you don’t prepare in advance:

    • You’ll be distracted thinking about what you are going to ask next and not be fully listening.
    • You likely won’t ask the same questions of all candidates, which impacts the ability to compare across candidates and doesn’t provide a fair process for everyone.
    • You likely won’t ask the questions you need to elicit the information needed to make the right decision.
    • You could ask illegal questions (see Acquire the Right Hires with Effective Interviewing for a list of questions not to ask in an interview).

    Use the Interview Question Planning Guide tab in the Candidate Interview Strategy and Planning Guide to prepare your interview questions.

    Use these tips to draft interview questions:

    • Use job analysis output, in particular the critical incident technique, to develop structured interview questions.
    • Search online or in books for example interview questions for the target position to inform interview question development. Just remember that candidates access these too, so be sure to ask for specific examples, include probing questions, and adapt or modify questions to change them.
    • Situational questions: The situation should be described in sufficient detail to allow an applicant to visualize it accurately and be followed by “what would you do?” Scoring anchors should reflect effective, typical, and ineffective behaviors.
    • Behavioral questions: Should assess a behavioral dimension (e.g. meeting deadlines) and apply to a variety of situations that share the underlying dimension (e.g. at work or school). Scoring anchors should be applicable to a variety of situations and reflect effective, typical, and ineffective behavior.

    Conduct an effective screening interview by listening to non-verbal cues and probing

    Follow these steps to conduct an effective screening interview:

    Introduce yourself and ask if now is a good time to talk. (Before calling, prepare your sales pitch on the organization and the position.)

    You want to catch candidates off guard so that they don’t have time to prepare scripted answers; however, you must be courteous to their schedule.

    Provide an overview of the position, then start asking pre-set questions. Take a lot of notes.

    It is important to provide candidates with as much information as possible about the position – they are deciding whether they are interested in the role as much as you are deciding whether they are suitable.

    Listen to how the questions are answered. Ask follow-up questions when appropriate and especially if the candidate seems to be holding something back.

    If there are long pauses or the candidate’s voice changes, there may be something they aren’t telling you that you should know.

    Be alert to inconsistencies between the resume and answers to the questions and address them.

    It’s important to get to the bottom of issues before the in-person interview. If dates, titles, responsibilities, etc. seem to be inconsistent, ask more questions.

    Ask candidates about their salary expectations.

    It’s important to ensure alignment of the salary expectations early on. If the expectations are much higher than the range, and the candidate doesn’t seem to be open to the lower range, there is no point interviewing them. This would be a waste of everyone’s time.

    Answer the applicant’s questions and conclude the interview.

    Wait until after the interview to rate the applicant.

    Don’t allow yourself to judge throughout the interview, or it could skew questions. Rate the applicant once the interview is complete.

    When you have a shortlist of candidates to invite to an in-person interview, use the Candidate Communication Template to guide you through proper phone and email communications.

    Don’t just prepare top-level interview questions; also prepare probing questions to probe to gain depth and clarity

    Use probing to drill down on what candidates say as much as possible and go beyond textbook answers.

    Question (traditional): “What would you identify as your greatest strength?”

    Answer: Ability to work on a team.

    Top-level interview questions set the stage for probing.

    Your interview script should contain the top two levels of questions in the pyramid and a few probes that you will likely need to ask. You can then drill down further depending on the candidate’s answers.

    Follow-Up Question:

    “Can you outline a particular example when you were able to exercise your teamwork skills to reach a team goal?”

    Probing questions start with asking what, when, who, why, and how, and gain insight into a candidate’s thought process, experiences, and successes.

    Probing Level 1:

    Probe around the what, how, who, when, and where. “How did you accomplish that?”

    How to develop probes? By anticipating the kinds of responses that candidates from different backgrounds or with different levels of experience are likely to give as a response to an interview question. Probes should provide a clear understanding of the situation, the behavior, and the outcome so that the response can be accurately scored. Common probes include:

    • What did you do? What was the outcome?
    • When did this take place (and how long did it take)?
    • Who was involved?
    • Were you leading or being led?
    • How did you accomplish what you did?
    • Why did you take those steps?

    Tailor probes to the candidate’s answers to evoke meaningful and insightful responses.

    Probing Level 2:

    Allow for some creativity.

    “What would you do differently if you were to do it again?”

    Conduct effective interviews and assessments

    Mitigate inherent biases of assessors by integrating formal assessments with objective anchors and clear criteria to create a more inclusive process.

    Consider leveraging behavioral interview questions in your interview to reduce bias.

    • In the past, companies were pushing the boundaries of the conventional interview, using unconventional questions to find top talent, e.g. “what color is your personality?” The logic was that the best people are the ones who don’t necessarily show perfectly on a resume, and they were intent on finding the best.
    • However, many companies have stopped using these questions after extensive statistical analysis revealed there was no correlation between candidates’ ability to answer them and their future performance on the job.
    • Asking behavioral interview questions based on the competency needs of the role is the best way to uncover if the candidates will be able to execute on the job.

    Assessments are created by people that have biases. This often means that assessments can be biased, especially with preferences towards a Western perspective. Even if the same assessments are administered, the questions will be interpreted differently by candidates with varying cultural backgrounds and lived experiences. If assessments do not account for this, it ultimately leads to favoring the answers of certain demographic groups, often ones similar to those who developed the assessment.

    Creating an interview question scorecard

    Attribute you are evaluating

    Probing questions prepared

    Area to take notes

    The image contains a screenshot of an Interview question scorecard.

    Exact question you will ask

    Place to record score

    Anchored scale with definitions of a poor, ok and great answer

    Step 4: Assemble an interview team

    HR and the direct reporting supervisor should always be part of the interview. Make a good impression with a good interview team.

    The must-haves:

    • The Future Manager should always be involved in the process. They should be comfortable with the new hire’s competencies and fit.
    • Human Resources should always be involved in the process – they maintain consistency, legality, and standardization. It’s their job to know the rules and follow them. HR may coordinate and maintain policy standards and/or join in assessing the candidate.
    • There should always be more than just one interviewer, even if it is not at the same time. This helps keep the process objective, allows for different opinions, and gives the interviewee exposure to multiple individuals in the company. But, try to limit the number of panel members to four or less.

    “At the end of the day, it’s the supervisor that has to live with the person, so any decision that does not involve the supervisor is a very flawed process.” – VP, Financial Services

    The nice-to-haves:

    • Future colleagues can offer benefits to both the interviewee and the colleague by:
      • Giving the candidate some insight into what their day-to-day job would be.
      • Relaxing the candidate; allowing for a less formal, less intimidating conversation.
      • Introducing potential teammates for a position that is highly collaborative.
      • Offering the interviewer an excellent professional development opportunity – a chance to present their understanding of what they do.
    • Executives should take part in interviewing for executive hiring, individuals that will report to an executive, or for positions that are extremely important. Executive time is scarce and expensive, so only use it when absolutely necessary.

    Record the interview team details in the Candidate Interview Strategy and Planning Guide template.

    Assign interviewers roles inside and outside the actual interview

    Define Interview Process Roles

    Who Should… Contact candidates to schedule interviews or communicate decisions?

    Who Should… Be responsible for candidate welcomes, walk-outs, and hand-offs between interviews?

    Who Should… Define and communicate each stakeholder’s role?

    Who Should… Chair the preparation and debrief meetings and play the role of the referee when trying to reach a consensus?

    Define Interview Roles

    • Set a role for each interviewer so they know what to focus on and where they fit into the process (e.g. Interviewer A will assess fit). Don’t ad hoc the process and allow everyone to interview based on their own ideas.
    • Consider interviewer qualifications and the impact of the new employee on each interviewer, when deciding the roles of each interviewer (i.e. who will interview for competency and who will interview for fit).
      • For example, managers may be most impacted by technical competencies and should be the interviewer to evaluate the candidate for technical competency.

    “Unless you’ve got roles within the panel really detailed and agreed upon, for example, who is going to take the lead on what area of questions, you end up with a situation where nobody is in charge or accountable for the final interview assessment." – VP, Financial Services

    Info-Tech Insight

    Try a Two Lens Assessment: One interviewer assesses the candidate as a project leader while another assesses them as a people leader for a question such as “Give me an example of when you exercised your leadership skills with a junior team member.”

    Step 5: Set decision rights in stone and communicate them in advance to manage stakeholder expectations and limit conflict

    All interviewers must understand their decision-making authority prior to the interview. Misunderstandings can lead to resentment and conflict.

    It is typical and acceptable that you, as the direct reporting manager, should have veto power, as do some executives.

    Veto Power

    Direct Supervisor or Manager

    Decision Makers: Must Have Consensus

    Other Stakeholders

    Direct Supervisor’s Boss

    Direct Supervisor

    Contributes Opinion

    HR Representative

    Peer

    After the preliminary interview, HR should not be involved in making the decision unless they have a solid understanding of the position.

    Peers can make an unfair assessment due to perceived competition with a candidate. Additionally, if a peer doesn’t want a candidate to be hired and the direct supervisor does hire the candidate, the peer may hold resentment against that candidate and set the team up for conflict.

    The decision should rest on those who will interact with the candidate on a daily basis and who manage the team or department that the candidate will be joining.

    The decisions being made can include whether or not to move a candidate onto the next phase of the hiring process or a final hiring decision. Deciding decision rights in advance defines accountability for an effective interview process.

    Create your interview team, assessments, and objective anchor scale

    1. Download the Behavioral Interview Question Library as a reference.
    2. On tab 9 of your workbook, document all the members of the team and their respective roles in the interview process. Fill in the decision-making authority section to ensure every team member is held accountable to their assigned tasks and understands how their input will be used.
    3. For each required attribute in the Ideal Candidate Scorecard, chose one to two questions from the library that can properly evaluate that attribute.
    4. Copy and paste the questions and probing questions into the Interview Guide Template.
    5. Create an objective anchor scale and clearly define what a poor, ok, and great answer to each question is.

    Download the Behavioral Interview Question Library

    Input Output
    • List of possible team members
    • Ideal Candidate Scorecard
    • Finalized hiring panel
    • Finalized interview and assessment process
    Materials Participants
    • IT Behavioral Interview Question Library
    • Workbook
    • Interview Guide Template
    • IT leadership team
    • IT staff members

    Conduct an effective, professional, and organized in-person interview

    Give candidates a warm, genuine greeting. Introduce them to other interviewers present. Offer a drink. Make small talk.

    “There are some real advantages to creating a comfortable climate for the candidate; the obvious respect for the individual, but people really let their guard down.”

    – HR Director, Financial Services

    Give the candidate an overview of the process, length, and what to expect of the interview. Indicate to the candidate that notes will be taken during the interview.

    If shorter than an hour, you probably aren’t probing enough or even asking the right questions. It also looks bad to candidates if the interview is over quickly.

    Start with the first question in the interview guide and make notes directly on the interview guide (written or typed) for each question.

    Take lots of notes! You think you’ll remember what was said, but you won’t. It also adds transparency and helps with documentation.

    Ask the questions in the order presented for interview consistency. Probe and clarify as needed (see next slide).

    Keep control of the interview by curtailing any irrelevant or long-winded responses.

    After all interview questions are complete, ask candidates if there was anything about their qualifications that was missed that they want to highlight.

    Lets you know they understand the job and gives them the feeling they’ve put everything on the table.

    Ask if the candidate has any questions. Respond to the questions asked.

    Answer candidate questions honestly because fit works both ways. Ensure candidates leave with a better sense of the job, expectations, and organizational culture.

    Review the compensation structure for the position and provide a realistic preview of the job and organization.

    Provide each candidate with a fair chance by maintaining a consistent interview process.

    Tell interviewees what happens next in the process, the expected time frame, and how they will be informed of the outcome. Escort them out and thank them for the interview.

    The subsequent slides provide additional detail on these eight steps to conducting an effective interview.

    Avoid these common biases and mistakes

    Common Biases

    Like-me effect: An often-unconscious preference for, and unfairly positive evaluation of, a candidate based on shared interests, personalities, and experiences, etc.

    Status effect: Overrating candidates based on the prestige of previously held positions, titles, or schools attended.

    Recency bias: Placing greater emphasis on interviews held closer to the decision-making date.

    Contrast effect: Rating candidates relative to those who precede or follow them during the interview process, rather than against previously determined data.

    Solution

    Assess candidates by using existing competency-based criteria.

    Common Mistakes

    Negative tone: Starting the interview on a negative or stressful note may derail an otherwise promising candidate.

    Poor interview management: Letting the candidate digress may leave some questions unanswered and reduce the interview value.

    Reliance of first impressions: Basing decisions on first impressions undermines the objectivity of competency-based selection.

    Failure to ask probing questions: Accepting general answers without asking follow-up questions reduces the evidentiary value of the interview.

    Solution

    Follow the structured interview process you designed and practiced.

    Ask the questions in the order presented in the interview guide, and probe and clarify as needed

    Do...

    Don’t…

    Take control of the interview by politely interrupting to clarify points or keep the interviewee on topic.

    Use probing to drill down on responses and ask for clarification. Ask who, what, when, why, and how.

    Be cognizant of confidentiality issues. Ask for a sample of work from a past position.

    Focus on knowledge or information gaps from previous interviews that need to be addressed in the interview.

    Ensure each member of a panel interview speaks in turn and the lead is given due respect to moderate.

    Be mean when probing. Intimidation actually works against you and is stressful for candidates. When you’re friendly, candidates will actually open up more.

    Interrupt or undermine other panel members. Their comments and questions are just as valid as yours are, and treating others unprofessionally gives a bad impression to the candidate.

    Ask illegal questions. Questions about things like religion, disability, and marital and family status are off limits.

    When listening to candidate responses, watch for tone, body language, and red flags

    Do...

    While listening to responses, also watch out for red and yellow flags.

    Listen to how candidates talk about their previous bosses – you want it to be mainly positive. If their discussion of past bosses reflects a strong sense of self-entitlement or a consistent theme of victimization, this could be a theme in their behavior and make them hard to work with.

    Red Flag

    A concern about something that would keep you from hiring the person.

    Yellow Flag

    A concern that needs to be addressed, but wouldn’t keep you from hiring the person.

    Pay attention to body language and tone. They can tell you a lot about candidate motivation and interest.

    Listen to what candidates want to improve. It’s an opportunity to talk about development and advancement opportunities in the organization.

    Not all candidates have red flags, but it is important to keep them in mind to identify potential issues with the candidate before they are hired.

    Don’t…

    Talk too much! You are there to listen. Candidates should do about 80% of the talking so you can adequately evaluate them. Be friendly, but ensure to spend the time allotted assessing, not chatting.

    If you talk too much, you may end up hiring a weak candidate because you didn’t perceive weaknesses or not hire a strong candidate because you didn’t identify strengths.

    What if you think you sense a red or yellow flag?

    Following the interview, immediately discuss the situation with others involved in the recruitment process or those familiar with the position, such as HR, another hiring manager, or a current employee in the role. They can help evaluate if it’s truly a matter of concern.

    Increase hiring success: Give candidates a positive perception of the organization in the interview

    Great candidates want to work at great organizations.

    When the interviewer makes a positive impression on a candidate and provides a positive impression of the organization it carries forward after they are hired.

    In addition, better candidates can be referred over the course of time due to higher quality networking.

    As much as choosing the right candidate is important to you, make sure the right candidate wants to choose you and work for your organization.

    The image contains a screenshot of a graph to demonstrate the percent of successful hires relates strongly to interviewers giving candidates a positive perception of the organization.

    Interview advice seems like common sense, but it’s often not heeded, resulting in poor interviews

    Don’t…

    Believe everything candidates say. Most candidates embellish and exaggerate to find the answers they think you want. Use probing to drill down to specifics and take them off their game.

    Ask gimmicky questions like “what color is your soul?” Responses to these questions won’t give you any information about the job. Candidates don’t like them either!

    Focus too much on the resume. If the candidate is smart, they’ve tailored it to match the job posting, so of course the person sounds perfect for the job. Read it in advance, highlight specific things you want to ask, then ignore it.

    Oversell the job or organization. Obviously you want to give candidates a positive impression, but don’t go overboard because this could lead to unhappy hires who don’t receive what you sold them. Candidates need to evaluate fit just as much as you.

    Get distracted by a candidate’s qualifications and focus only on their ability to do the job. Just because they are qualified does not mean they have the attitude or personality to fit the job or culture.

    Show emotion at any physical handicap. You can’t discriminate based on physical disability, so protect the organization by not drawing attention to it. Even if you don’t say anything, your facial expression may.

    Bring a bad day or excess baggage into the interview, or be abrupt, rushed, or uninterested in the interview. This is rude behavior and will leave a negative impression with candidates, which could impact your chances of hiring them.

    Submit to first impression bias because you’ll spend the rest of the interview trying to validate your first impression, wasting your time and the candidate’s. Remain as objective as possible and stick to the interview guide to stay focused on the task at hand.

    “To the candidate, if you are meeting person #3 and you’re hearing questions that person #1 and #2 asked, the company doesn’t look too hot or organized.” – President, Recruiting Firm

    Practice behavioral interviews

    1. In groups of at least three:
    • Assign one person to act as the manager conducting the interview, a second person to act as the candidate, and a third to observe.
    • The observer will provide feedback to the manager at the end of the role play based on the information you just learned.
    • Observers – please give feedback on the probing questions and body language.
  • Managers, select an interview question from the list your group put together during the previous exercise. Take a few minutes to think about potential probing questions you could follow up with to dig for more information.
  • Candidates, try to act like a real candidate. Please don’t make it super easy on the managers – but don’t make it impossible either!
  • Once the question has been asked and answered:
    • How did it go?
    • Were you able to get the candidate to speak in specifics rather than generalities? What tips do you have for others?
    • What didn’t go so well? Any surprises?
    • What would you do differently next time?
    • If this was a real hiring situation, would the information you got from just that one question help you make a hiring decision for the role?
  • Now switch roles and select a new interview question to use for this round. Repeat until everyone has had a chance to practice.
  • Input Output
    • Interview questions and scorecard
    • Practice interviews
    Materials Participants
    • IT Behavioral Interview Question Library
    • Workbook
    • Hiring Manager
    • Interview Panel Members

    Download the Behavioral Interview Question Library

    Record best practices, effective questions, and candidate insights for future use and current strategy

    Results and insights gained from evaluations need to be recorded and assessed to gain value from them going forward.

    • To optimize evaluation, all feedback should be forwarded to a central point so that the information can be shared with all stakeholders. HR can serve in this role.
    • Peer evaluations should be shared shortly after the interview. Immediate feedback that represents all the positive and negative responses is instructional for interviewers to consider right away.
    • HR can take a proactive approach to sharing information and analyzing and improving the interview process in order to collaborate with hiring departments for better talent management.
    • Collecting information about effective and ineffective interview questions will guide future interview revision and development efforts.

    Evaluations Can Inform Strategic Planning and Professional Development

    Strategic Planning

    • Survey data can be used to inform strategic planning initiatives in recruiting.
    • Use the information to build a case to the executive team for training, public relations initiatives, or better candidate management systems.

    Professional Development

    • Survey data from all evaluations should be used to inform future professional development initiatives.
    • Interview areas where all team members show weaknesses should be training priorities.
    • Individual weaknesses should be integrated into each professional development plan.

    Want to learn more?

    Recruit IT Talent

    • Improve candidate experience to hire top IT talent.

    Recruit and Retain More Women in IT

    • Gender diversity is directly correlated to IT performance.

    Recruit and Retain People of Color in IT

    • Good business, not just good philanthropy.

    Develop a Comprehensive Onboarding Plan

    Drive employee engagement and retention with a robust program that acclimates, guides, and develops new hires.

    Onboarding should pick up where candidate experience leaves off

    Do not confuse onboarding with orientation

    Onboarding ≠ Orientation

    Onboarding is more than just orientation. Orientation is typically a few days of completing paperwork, reading manuals, and learning about the company’s history, strategic goals, and culture. By contrast, onboarding is three to twelve months dedicated to welcoming, acclimating, guiding, and developing new employees – with the ideal duration reflecting the time to productivity for the role.

    A traditional orientation approach provides insufficient focus on the organizational identification, socialization, and job clarity that a new hire requires. This is a missed opportunity to build engagement, drive productivity, and increase organizational commitment. This can result in early disengagement and premature departure.

    Effective onboarding positively impacts the organization and bottom line

    Over the long term, effective onboarding has a positive impact on revenue and decreases costs.

    The benefits of onboarding:

    • Save money and frustration
      • Shorten processing time, reduce administrative costs, and improve compliance.
    • Boost revenue
      • Help new employees become productive faster – also reduce the strain on existing employees who would normally be overseeing them or covering a performance shortfall.
    • Drive engagement and reduce turnover
      • Quickly acclimate new hires to your organization’s environment, culture, and values.
    • Reinforce culture and employer brand
      • Ensure that new hires feel a connection to the organization’s culture.

    Onboarding drives new hire engagement from day one

    The image contains a graph to demonstrate the increase in overall engagement in relation to onboarding.

    When building an onboarding program, retain the core aims: acclimate, guide, and develop

    The image contains a picture of a circle with a smaller circle inside it, and a smaller circle inside that one. The smallest circle is labelled Acclimate, the medium sized circle is labelled Guide, and the biggest circle is labelled Develop.

    Help new hires feel connected to the organization by clearly articulating the mission, vision, values, and what the company does. Help them understand the business model, the industry, and who their competitors are. Help them feel connected to their new team members by providing opportunities for socialization and a support network.

    Help put new hires on the path to high performance by clearly outlining their role in the organization and how their performance will be evaluated.

    Help new hires receive the experience and training they require to become high performers by helping them build needed competencies.

    We recommend a three-to-twelve-month onboarding program, with the performance management aspect of onboarding extending out to meet the standard organizational performance management cycle.

    Info-Tech Insight

    The length of the onboarding program should align with the average time to productivity for the role(s). Consider the complexity of the role, the industry, and the level of the new hire when determining program length.

    For example, call center workers who are selling a straight-forward product may only require a three-month onboarding, while senior leaders may require a year-long program.

    Watch for signs that you aren’t effectively acclimating, guiding, and developing new hires

    Our primary and secondary research identified the following as the most commonly stated reasons why employees leave organizations prematurely. These issues will be addressed throughout the next section.

    Acclimate

    Guide

    Develop

    • Onboarding experience is misaligned from the employer’s brand.
    • Socialization and/or integration into the existing culture is left to the employee.
    • Key role expectations or role usefulness is not clearly communicated.
    • Company strategy is unclear.
    • Opportunities for advancement are unclear.
    • Coaching, counseling, and/or support from co-workers and/or management is lacking.
    • The organization fails to demonstrate that it cares about the new employee’s needs.

    “Onboarding is often seen as an entry-level HR function. It needs to rise in importance because it’s the first impression of the organization and can be much more powerful than we sometimes give it credit for. It should be a culture building and branding program.” – Doris Sims, SPHR, The Succession Consultant, and Author, Creative Onboarding Programs

    Use the onboarding tabs in the workbook to evaluate and redesign the onboarding program

    1. On tab 10, brainstorm challenges that face the organization's current onboarding program. Identify if they fall into the "acclimate," "guide," or "develop" category. Next, record the potential impact of this challenge on the overall effectiveness of the onboarding program.
    2. On tab 11, record each existing onboarding activity. Then, identify if that activity will be kept or if it should be retired. Next, document if the activity fell into the "acclimate," "guide," or "develop" category.
    3. On tab 12, document gaps that currently exist in the onboarding program. Modify the timeline along the side of the tab to ensure it reflects the timeline you have identified.
    4. On tab 13, document the activities that will occur in the new onboarding program. This should be a combination of current activities that you want to retain and new activities that will be added to address the gaps noted on tab 12. For each activity, identify if it will fall in the acclimate, guide, or develop section. Add any additional notes. Before moving on, make sure that there are no categories that have no activities (e.g. no guide activities).
    Input Output
    • Existing onboarding activities
    • Determine new onboarding activities
    • Map out onboarding responsibilities
    Materials Participants
    • Workbook
    • Hiring Managers
    • HR

    Review the administrative aspects of onboarding and determine how to address the challenges

    The image contains tabs, three main large tabs are labelled: Acclimate, Guide, and Develop. There are smaller tabs in between that are in relation to the three main ones.

    Sample challenges

    Potential solutions

    Some paperwork cannot be completed digitally (e.g. I-9 form in the US).

    Where possible, complete forms with digital signatures (e.g. DocuSign). Where not possible, begin the process earlier and mail required forms to employees to sign and return, or scan and email for the employee to print and return.

    Required compliance training material is not available virtually.

    Seek online training options where possible. Determine the most-critical training needs and prioritize the replication of materials in audio/video format (e.g. recorded lecture) and distribute virtually.

    Employees may not have access to their equipment immediately due to shipping or supply issues.

    Delay employee start dates until you can set them up with the proper equipment and access needed to do their job.

    New hires can’t get answers to their questions about benefits information and setup.

    Schedule a meeting with an HR representative or benefits vendor to explain how benefits will work and how to navigate employee self-service or other tools and resources related to their benefits.

    Info-Tech Insight

    One of the biggest challenges for remote new hires is the inability to casually ask questions or have conversations without feeling like they’re interrupting. Until they have a chance to get settled, providing formal opportunities for questions can help address this.

    Review how company information is shared during onboarding and how to address the challenges

    The image contains tabs, three main large tabs are labelled: Acclimate, Guide, and Develop. There are smaller tabs in between that are in relation to the three main ones.

    Sample challenges

    Potential solutions

    Key company information such as organizational history, charts, or the vision, mission, and values cannot be clearly learned by employees on their own.

    Have the new hire’s manager call to walk through the important company information to provide a personal touch and allow the new hire to ask questions and get to know their new manager.

    Keeping new hires up to date on crisis communications is important, but too much information may overwhelm them or cause unnecessary stress.

    Sharing the future of the organization is a critical part of the company information stage of onboarding and the ever-changing nature of the COVID-19 crisis is informing many organizations’ future right now. Be honest but avoid over-sharing plans that may change.

    New hires can’t get answers to their questions about benefits information and setup.

    Schedule a meeting with an HR representative or benefits vendor to explain how benefits will work and how to navigate employee self-service or other tools and resources related to their benefits.

    Review the socialization aspects of onboarding and determine how to address the challenges

    The image contains tabs, three main large tabs are labelled: Acclimate, Guide, and Develop. There are smaller tabs in between that are in relation to the three main ones.

    Sample challenges

    Potential solutions

    Team introductions via a team lunch or welcome event are typically done in person.

    Provide managers with a calendar of typical socialization events in the first few weeks of onboarding and provide instructions and ideas for how to schedule replacement events over videoconferencing.

    New hires may not have a point of contact for informal questions or needs if their peers aren’t around them to help.

    If it doesn’t already exist, create a virtual buddy program and provide instructions for managers to select a buddy from the new hire’s team. Explain that their role is to field informal questions about the company, team, and anything else and that they should book weekly meetings with the new hire to stay in touch.

    New hires will not have an opportunity to learn or become a part of the informal decision-making networks at the organization.

    Hiring managers should consider key network connections that new hires will need by going through their own internal network and asking other team members for recommendations.

    New hires will not be able to casually meet people around the office.

    Provide the employee with a list of key contacts for them to reach out to and book informal virtual coffee chats to introduce themselves.

    Adapt the Guide phase of onboarding to a virtual environment

    The image contains tabs, three main large tabs are labelled: Acclimate, Guide, and Develop. There are smaller tabs in between that are in relation to the three main ones.

    Sample challenges

    Potential solutions

    Performance management (PM) processes have been paused given the current crisis.

    Communicate to managers that new hires still need to be onboarded to the organization’s performance management process and that goals and feedback need to be introduced and the review process outlined even if it’s not currently happening.

    Goals and expectations differ or have been reprioritized during the crisis.

    Ask managers to explain the current situation at the organization and any temporary changes to goals and expectations as a result of new hires.

    Remote workers often require more-frequent feedback than is mandated in current PM processes.

    Revamp PM processes to include daily or bi-weekly touchpoints for managers to provide feedback and coaching for new hires for at least their first six months.

    Managers will not be able to monitor new hire work as effectively as usual.

    Ensure there is a formal approach for how employees will keep their managers updated on what they're working on and how it's going, for example, daily scrums or task-tracking software.

    For more information on adapting performance management to a virtual environment, see Info-Tech’s Performance Management for Emergency Work-From-Home research.

    Take an inventory of training and development in the onboarding process and select critical activities

    The image contains tabs, three main large tabs are labelled: Acclimate, Guide, and Develop. There are smaller tabs in between that are in relation to the three main ones.

    Categorize the different types of formal and informal training in the onboarding process into the following three categories. For departmental and individual training, speak to managers to understand what is required on a department and role basis:

    Organizational

    Departmental

    Individual

    For example:

    • Employee self-service overview
    • Health and safety/compliance training
    • Core competencies

    For example:

    • Software training (e.g. Salesforce)
    • Job shadowing to learn how to work equipment or to learn processes

    For example:

    • Mentoring
    • External courses
    • Support to work toward a certification

    In a crisis, not every training can be translated to a virtual environment in the short term. It’s also important to focus on critical learning activities versus the non-critical. Prioritize the training activities by examining the learning outcomes of each and asking:

    • What organizational training does every employee need to be a productive member of the organization?
    • What departmental or individual training do new hires need to be successful in their role?

    Lower priority or non-critical activities can be used to fill gaps in onboarding schedules or as extra activities to be completed if the new hire finds themselves with unexpected downtime to fill.

    Determine how onboarding training will be delivered virtually

    The image contains tabs, three main large tabs are labelled: Acclimate, Guide, and Develop. There are smaller tabs in between that are in relation to the three main ones.

    Who will facilitate virtual training sessions?

    • For large onboarding cohorts, consider live delivery via web conferencing where possible. This will create a more engaging training program and will allow new hires to interact with and ask questions of the presenter.
    • For individual new hires or small cohorts, have senior leaders or key personnel from across the organization record different trainings that are relevant for their role.
      • For example, training sessions about organizational culture can be delivered by the CEO or other senior leader, while sales training could be delivered by a sales executive.

      If there is a lack of resources, expertise, or time, outsource digital training to a content provider or through your LMS.

    What existing or free tools can be leveraged to immediately support digital training?

    • Laptops and PowerPoint to record training sessions that are typically delivered in-person
    • YouTube/Vimeo to host recorded lecture-format training
    • Company intranet to host links and files needed to complete training
    • Web conferencing software to host live training/orientation sessions (e.g. Webex)
    • LMS to host and track completion of learning content

    Want to learn more?

    Recruit IT Talent

    • Improve candidate experience to hire top IT talent.

    Recruit and Retain More Women in IT

    • Gender diversity is directly correlated to IT performance.

    Recruit and Retain People of Color in IT

    • Good business, not just good philanthropy.

    Adapt Your Onboarding Process to a Virtual Environment

    • Develop short-term solutions with a long-term outlook to quickly bring in new talent.

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